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Vodafone
Annual Report 2008

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FY2008 Annual Report · Vodafone
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Vodafone Group Plc

Registered Office
Vodafone House
The Connection
Newbury
Berkshire 
RG14 2FN
England
Registered in England No. 1833679

Tel: +44 (0) 1635 33251
Fax: +44 (0) 1635 45713

www.vodafone.com

Vodafone Group Plc

Annual Report
For the year ended 31 March 2008

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Our goal is to be the communications 
leader in an increasingly connected world

Contact Details

Investor Relations
Telephone: +44 (0) 1635 664447

Media Relations
Telephone: +44 (0) 1635 664444

Corporate Responsibility 
Fax: +44 (0) 1635 674478
E-mail: responsibility@vodafone.com
Website: www.vodafone.com/responsibility

Executive Summary*

Business*

Performance*

 Highlights
 Chairman’s Statement
 Chief Executive’s Review
 Performance at a Glance

1 
2 
4 
8 
10   Operating Environment and Strategy
12   Group at a Glance

14   Business Overview
16   Technology and Resources
20   People
22   Brand and Distribution
24   Products and Services

30   Key Performance Indicators
32   Operating Results
51   Outlook
52   Principal Risk Factors and Uncertainties
54   Financial Position and Resources
59   Corporate Responsibility

Governance*

Financials

62   Board of Directors and Group Management
65   Corporate Governance
71   Directors’ Remuneration

82   Contents
83   Directors’ Statement of Responsibility*
84   Audit Report on Internal Controls
85   Critical Accounting Estimates
88   Consolidated Financial Statements
132  Audit Report on the Consolidated 

Financial Statements

133  Audit Report on the Company

Financial Statements

134 Company Financial Statements

Additional information

140  Shareholder Information*
146 History and Development*
147  Regulation*
150  Non-GAAP Information*
152  Form 20-F Cross Reference Guide
154   Cautionary Statement Regarding 
Forward-Looking Statements*

155  Definition of Terms
156  Financial Highlights

*  These sections make up the Directors’ Report.

This constitutes the Annual Report of Vodafone Group Plc (the “Company”) for the year 
ended 31 March 2008 and is dated 27 May 2008. This document includes information 
that is required by the United States (“US”) Securities and Exchange Commission (the 
“SEC”) for the Company’s US filing of its Annual Report on Form 20-F. The information 
in this document may be updated or supplemented at the time of filing with the SEC or 
later amended if necessary. The content of the Group’s website (www.vodafone.com) 
should not be considered to form part of this Annual Report or the Company’s Annual 
Report on Form 20-F.

In the discussion of the Group’s reported financial position, operating results and cash 
flows for the year ended 31 March 2008, information is presented to provide readers with 
additional financial information that is regularly reviewed by management. However, 
this additional information presented is not uniformly defined by all companies, including 
those in the Group’s industry. Accordingly, it may not be comparable with similarly titled 
measures and disclosures by other companies. Additionally, certain information 
presented is derived from amounts calculated in accordance with IFRS but is not itself 
an expressly permitted GAAP measure. Such non-GAAP measures should not be viewed 
in isolation or as an alternative to the equivalent GAAP measure. For further information 
see “Non-GAAP Information” on pages 150 to 151 and “Definition of Terms” on page 155.

The terms “Vodafone”, the “Group”, “we”, “our” and “us” refer to the Company and, 
as applicable, its subsidiary undertakings and/or its interests in joint ventures and 
associated undertakings.

This Annual Report contains forward-looking statements within the meaning of the 
US Private Securities Litigation Reform Act of 1995 with respect to the Group’s financial 
condition, results of operations and business management and strategy, plans and 
objectives for the Group. For further details, please see “Cautionary Statement 
Regarding Forward-Looking Statements” on page 154 and “Principal Risk Factors 
and Uncertainties” on pages 52 and 53 for a discussion of the risks associated with 
these statements.

Vodafone, the Vodafone logo, Vodafone live!, Vodafone Mobile Connect, Vodafone 
Office, Vodafone Wireless Office, Vodafone Passport, Vodafone At Home, Vodafone 
Zuhause, Vodafone Applications Service, Vodafone Email Plus, Vodafone M-PESA, 
Vodafone Money Transfer, Vodafone Betavine and Vodacom are trademarks of the 
Vodafone Group. The RIM® and BlackBerry® families of trademarks, images and 
symbols are the exclusive properties and trademarks of Research in Motion Limited, 
used by permission. RIM and BlackBerry are registered with the US Patent and 
Trademark Office and may be pending or registered in other countries. Windows Mobile 
is either a registered trademark or trademark of Microsoft Corporation in the United 
States and/or other countries. Palm and Treo are among trademarks or registered 
trademarks owned by or licensed to Palm, Inc™. SAP is a registered trademark of SAP AG 
in Germany and in several other countries. Other product and company names 
mentioned herein may be the trademarks of their respective owners.

We want to keep the environmental impact of the documents in our Annual Report package to a minimum. We have therefore given careful 
consideration to the production process. This document is printed on Revive 75 Silk, manufactured in the EU at mills with ISO 14001 
accreditation and comprising 50% de-inked post consumer waste, 25% pre-consumer waste and 25% virgin fibre. The FSC logo identifies 
products which contain wood from well-managed forests certified in accordance with the rules of the Forest Stewardship Council. Printed 
by St Ives in accordance with the ISO 14001 environmental management system using vegetable-based inks. The printer holds FSC Chain 
of Custody (certificate number SGS-COC-1732). All the steps we have taken demonstrate our commitment to making sustainable choices.

Printed in the United Kingdom

Designed and produced by Addison Corporate Marketing

Vodafone – Executive Summary

Highlights

Group highlights

Progress towards strategic objectives

£35.5 billion

Revenue
14.1% increase

£10.1 billion

Adjusted operating profit
5.7% increase

7.51 pence

Total dividends per share
11.1% increase

•

•

•

•

 Europe: 2.0% revenue growth with outgoing usage up 20.1% and 
data revenue up 35.7%, all on an organic basis

 9.9% mobile capital intensity for Europe and common functions 

 EMAPA: revenue growth of 45.1%, reflecting acquisitions in India 
and Turkey. Organic growth of 14.5%

 Group data revenue up 52.7% to £2.2 billion, with organic growth 
of 40.6%

Key financials

•

•

 Adjusted earnings per share up 11.0% to 12.50 pence. 
Basic earnings per share of 12.56 pence

 Free cash flow of £5.5 billion. Net cash flow from operating 
activities of £10.5 billion

260.5 million

Proportionate mobile customers
26.2% increase

Other highlights

•

•

•

 Final dividend per share of 5.02 pence, giving total dividends 
per share of 7.51 pence

 Dividend pay out ratio of 60%, in line with policy, and a total 
payout of £4.0 billion for the financial year

 1st in UK and 11th globally in the BrandZ most powerful 
brands ranking

Vodafone Group Plc Annual Report 2008 1

Vodafone – Executive Summary

Chairman’s Statement

We took a major step forward in building our developing market 
presence with the acquisition of Vodafone Essar in India last year. 

Dividends per share +11.1%

7.51p

(2007: 6.76p)

I am pleased to report that your Company made further progress 
during the year, with continuing execution of our strategy and 
delivery of our financial targets. This is reflected in our results, 
with total dividends for the year of 7.51 pence, up 11.1%. The 
share price increased 21% since the beginning of the year, while 
the FTSE 100 index was down 4% during the same period.

Vodafone is a truly international company, with more than 
260 million proportionate customers across 25 markets and 
partner networks in 42 more countries. 

With more than two thirds of the world’s population now able to 
benefit from mobile phone coverage, there are approximately 
3.5 billion mobile customers globally, a figure that industry 
analysts expect to rise by around 10% per year in the near future. 

Approximately half of the world’s GNP now comes from emerging 
markets and this year we reported that, for the first time, over 
half our customers are in our EMAPA region. Independent research 
shows clear evidence of an inextricable link between the rate 
of mobile penetration in developing markets and the rate of 
economic growth, where we can also see the social benefits of 
mobile as it frees people to leave home in their search for jobs 
and can become a method for remitting payments to their 
families in some countries.

We took a major step forward in building our developing market 
presence with the acquisition of Vodafone Essar in India last year. 
The business, which now operates under the Vodafone brand, 
is already our largest controlled business in terms of customer 
numbers at over 44 million. The Vodafone Group Board visited 
India earlier this year; we gained a very positive impression of the 
business and our prospects in this huge, dynamic market. We are 
adding around 1.5 million customers each month in India, which 
operates a very different cost model, especially when revenue 

is on average equivalent to only 2 US cents per minute. We have 
much to learn from this successful business and much to contribute.

Your Board will continue to be alert to other developing market 
acquisition opportunities. At present, our EMAPA region 
represents more than 25% of our revenue; we see this increasing 
in the years ahead.

In Europe, our challenges are very different given the relative 
maturity of the markets, most of which have over 100% 
penetration. Here we are countering pressure on our traditional 
revenue by becoming more productive and we are establishing 
new sources of revenue. 

We are seeing benefits from the major efficiency programmes 
we established several years ago and this year we undertook 
further initiatives to expand our network sharing with other 
operators, thus reducing both capital and recurrent expenditure.

Data services (including email, music and the internet) in Europe 
are an important source of growth, producing significant 
increases in revenue. Additionally, revenue from our business 
customers is growing much faster than the consumer sector, 
which plays to our strong franchise in Europe and in an 
increasingly mobile business world.

In the US, our investment in Verizon Wireless continues to 
do well and in our judgement is an appreciating asset, which 
generates very strong levels of cash flow. We are cooperating 
closely with Verizon Wireless in a number of important areas, 
including  4G technology and servicing international companies.

Our industry remains very much in the regulatory spotlight 
and your Board monitors the regulatory environment carefully 
as it has significant economic consequences for shareholders. 

2 Vodafone Group Plc Annual Report 2008

 
Total shareholder return April 2007 to May 2008

Vodafone +26% 

Vodafone share price +25% vs FTSE 100 

FTSE 100 +2% 

― Vodafone Group 

― FTSE 100 index 

200

175

150

125

100

April 2007

6700

6375

6050

5725

5400

May 2008

Whether it relates to pricing, taxation or spectrum, what we 
would like is a public policy framework which provides clarity, 
accountability and which facilitates growth, investment and fair 
competition. This is important in all areas of policy, including 
the allocation of spectrum which today remains in the hands 
of governments around the world.

Spectrum is our licence to do business. If we buy too much, we 
do not use our shareholders’ capital optimally. If we buy too little, 
we drop our customers’ calls – and, of course, we can only buy it 
when it is available. The upfront costs of spectrum are ultimately 
borne by our customers and shareholders, the effect on the 
government finances is to receive cash in advance but to reduce 
tax payments later, as the capital cost is amortised against profits 
over the life of the spectrum.

This is a period of unprecedented change in our business. The 
industry is changing shape as mobile phones, new technology 
and the internet converge, enabling us to expand the services 
that we can offer. This is also bringing new competitors both 
from within the industry and from outside.

We are very proud of the work of our 22 Foundations around 
the world, which represents a charitable network investing 
£41 million each year in projects and programmes supporting 
the communities where we operate.

a period of rapid change. He developed a new strategy for the 
business and significantly expanded our footprint in emerging 
markets. The Board has a great deal to thank him for and I would 
like personally to thank him for all he has done for the business 
and wish him and his family all the best for the future. In Vittorio 
Colao we have a fine successor and I am looking forward to 
working with him in his new role. 

Non-executive directors Michael Boskin, who joined the Board in 
1999 on the Company’s merger with AirTouch Communications 
Inc., and Jürgen Schrempp, who became a Director in 2000 when 
Vodafone completed its acquisition of Mannesmann, will not be 
seeking re-election at the AGM on 29 July 2008. I would like to 
thank Michael and Jürgen for their contributions and for the 
different and important perspectives each has brought to our 
Board. They have served with distinction and I am particularly 
grateful to them for their tireless work on our committees.

We conducted our annual Board evaluation internally this year 
and this generated good ideas for improving our performance. 

Your Company operates in a challenging environment where rapid 
change is impacting our customers and therefore our business. 
Wherever I go, I am enormously impressed by the talented 
Vodafone people I meet and on behalf of the Board, I would like 
to thank all of them for what they have achieved during the year. 

During the year, we established the Vodafone India Foundation, 
which will focus on helping to improve the skills set of young 
people in India as they compete for jobs in the global market. 

Your Board is confident that we are well positioned to build on 
our success in the coming years. 

 After five years in the role our Chief Executive, Arun Sarin, has 
decided to retire and will be stepping down at the conclusion 
of our AGM. He has done a tremendous job, having led the 
Company with distinction and navigated Vodafone through 

Sir John Bond
Chairman

Vodafone Group Plc Annual Report 2008 3

 
Vodafone – Executive Summary

Chief Executive’s Review

Our strategy is delivering results and continuing to position 
us as a leader in the communications industry. 

Strategic objectives

Revenue stimulation and cost 
reduction in Europe

Innovate and deliver on our customers’ 
total communications needs

Deliver strong growth in emerging 
markets

Actively manage our portfolio to 
maximise returns

Align capital structure and shareholder 
returns policy to strategy

prices and continue to drive cost efficiency across the Group. 
Importantly, we have positioned ourselves to deliver total 
communications to our customers by investing significantly in 
our mobile broadband networks, establishing fixed broadband 
capability across our European markets and developing services 
specifically for the mobile internet. 

There have been a number of key achievements against our five 
strategic objectives in the last 12 months which are discussed 
below, together with an overview of how the communications 
environment is evolving and why we believe Vodafone is 
uniquely positioned to succeed.

Revenue stimulation and cost reduction in Europe
Our core revenue initiatives continue to focus on offering 
innovative tariffs, larger minute bundles and targeted promotions 
to stimulate additional usage as well as improving customer 
lifetime value. Overall, voice usage increased by 16.7% in the 
year, with good growth across our major markets. We are 
particularly strong in the business segment where our unique 
footprint and innovative services have enabled us to create a 
market leading position, which we strengthened earlier in the 
year by establishing Vodafone Global Enterprise to service our 
largest multinational customers. 

Pricing pressure from competition and regulation remains 
strong, with a 15.8% fall in the effective voice price per 
minute for our Europe region, offsetting the benefits from 
growth in usage. 

Review of the year
We have made strong progress over the past year with our 
strategy and met or exceeded our stated financial expectations 
in all areas.

Our cash flow generation remains strong, supporting our robust 
financial position and shareholder returns, with free cash flow 
of £5.5 billion. Adjusted earnings per share increased by 11.0% 
to 12.50 pence, enabling dividends per share to increase by 
11.1% to 7.51 pence.

Group revenue increased by 14.1% to £35.5 billion, or 4.2% on 
an organic basis. In Europe, organic revenue growth was 2.0% 
with competitive and regulatory pressures continuing to impact 
on solid underlying growth. EMAPA delivered further strong 
growth with revenue increasing by 45.1%, or 14.5% on an organic 
basis, with double digit growth across many markets. Group 
adjusted operating profit increased by 5.7% to £10.1 billion, 
with a continued strong contribution from Verizon Wireless in 
the US, which continues to be an important and attractive 
market. We remain committed to our investment in Verizon 
Wireless, which continues to perform very well on all key 
metrics, with constant currency growth of 14.5% in revenue 
and 24.8% in adjusted operating profit and market leadership 
in contract customers, churn and profitability.

We invested £5.1 billion in capitalised fixed asset additions, 
including £1.0 billion in our operations in India, in line with our 
plans, to support the rapid growth.

Vodafone now has over 260 million proportionate mobile 
customers worldwide with strong growth during the year in our 
EMAPA region, in particular in our new business in India which has 
been successfully integrated into the Group and now has over 
44 million customers, with over 50% pro forma revenue growth.

In a challenging operating environment, we are stimulating 
greater usage and introducing new services to offset falling 

4 Vodafone Group Plc Annual Report 2008

 
 
Messaging revenue increased by 8.1% on an organic basis, with a 
28.1% increase in the total number of text and picture messages 
sent. This reflects strong performances in the year in Italy and 
the UK, primarily through targeted promotions and tariffs. 

In 2006, we set out a number of core cost reduction programmes 
that are now delivering results and have contributed to the key 
cost targets we met this year, with savings of around £300 million 
during the year, bringing the cumulative savings to date to around 
£550 million. We have achieved mobile capital expenditure at 
10% of mobile revenue for 2008, with important contributions 
from centralising key purchasing activities and consolidating 
our data centres, while having enhanced the speed and data 
capability of our mobile networks. These programmes, together 
with the outsourcing of certain IT operations, have also contributed 
to maintaining broadly stable operating expenses for 2008 
compared to 2006. This has been achieved in a period when 
customers have increased on an organic basis by 19%, voice 
minutes by 36% and data volumes by over tenfold. 

Innovate and deliver on our customers’ total 
communications needs
Our strategy is to expand beyond our core mobile services 
to offer a choice of communications, entertainment and internet 
services, with a focus on four key areas. These areas generated 
around 13% of Group revenue this year and we expect this to 
increase to around 20% in 2010.

Over the year, data revenue increased by 40.6% on an organic 
basis to £2.2 billion, principally driven by continued strong 
growth in business email and PC connectivity devices, which 
in total nearly doubled to 5.8 million. We have seen strong take 
up this year of USB modems, which provide easy to use mobile 
broadband access for PCs and laptops to consumers and 
business customers. For consumers, we also took the 
opportunity to refresh our mobile internet offerings during the 
year in eight markets, resulting in 2 million customers signing 
up to flat rate mobile internet access. 

Total communications revenue
 (share of total communications revenue, %)

2008

2007

+38%

48

Mobile data

Fixed line services

Fixed location mobile services

Advertising and other

38

13

1

43

44

12

1

Total (£bn)

4.6

3.3

Our data revenue growth is being enabled by the investment in our 
3G networks which now offer up to 3.6 Mbps and by the end of the 
year will begin to offer 14.4 Mbps, which will provide a compelling 
alternative to fixed broadband for many customers. We have a clear 
technology path which will ultimately lead to 4G technology but not 
before 2010. Unlike the transition from 2G to 3G, we are shaping 4G 
today together with Verizon Wireless and China Mobile to ensure a 
smoother transition for the industry, with no step change in cost.

In addition, some customers need the data speeds of fixed 
broadband and during the year we established fixed broadband 
capability in our European markets as part of our strategy to 
deliver total communications. We are leveraging our brand, 
distribution and customer relationships to provide an attractive, 
integrated proposition. At the end of the year we had 3.6 million 
fixed broadband customers in 13 markets, principally in Germany 
and in our newly acquired businesses in Italy and Spain. 

We are substituting fixed line voice services for mobile in the 
home or the office by offering fixed location pricing plans giving 
customers fixed line prices when they call from within or around 
their home or office. We have made good progress over the year 
and now have 4.4 million Vodafone At Home customers and over 
3 million Vodafone Office customers, up from 3.3 million and 
2.3 million, respectively, a year ago. 

Mobile advertising is another focus area for us and we have 
been trialling various business models, including targeted 
demographic advertising through display and search advertising, 
and now have agreements with over 40 leading brands. We 
believe mobile advertising represents a significant opportunity 
for us and, throughout the year, have put in place the right 
foundations to grow this business in the future.

Deliver strong growth in emerging markets
Our emerging market assets continue to perform well. Vodafone 
Essar in India is delivering very strong growth and performing in 
line with our acquisition plan. Revenue increased by over 50% 
during the year on a pro forma basis, driven by rapid expansion 
of the customer base, with an average of 1.5 million net 
customer additions per month since acquisition. We have also 
established an independent tower company with two other 
operators to drive further strong, cost efficient growth. 

Vodacom recorded constant currency revenue growth of 
16.9% from its market leading position in South Africa and 
strong growth in its southern Africa operations. We also saw 
revenue growth of 29.9% in Egypt, 20.3% in Romania and 
pro forma growth of 24% in Turkey, all on a constant currency 
basis. The value of our investment in China Mobile has increased 
by over 60% since the beginning of the year to £4.8 billion 
currently, with its customer base increasing 24% to 392.1 million 
and market penetration at 41%. 

In addition to strong customer growth, we are differentiating 
ourselves through a number of initiatives. Most significantly, 
we are leveraging the Group’s scale to provide low cost 
handsets, which retail for as little as $20 and enable us to 
address developing economies without the need for subsidies. 
We shipped 7 million handsets in the year, mostly to India, 
making us the second largest supplier of handsets in that market. 

Vodafone Group Plc Annual Report 2008 5

 
Vodafone – Executive Summary

Chief Executive’s Review continued

Actively manage our portfolio to maximise returns
We completed the acquisition of Vodafone Essar in India in 
May 2007. We also strengthened our total communications 
offerings in Italy and Spain through the purchase of Tele2’s 
assets in those countries in December 2007 and in May 2008 
acquired the minority interests in Arcor. In December 2007, 
we won the auction for the second mobile licence in Qatar 
through a consortium with the Qatar Foundation, in which 
we are the controlling partner. All our transactions are subject 
to strict financial criteria so as to deliver superior returns to 
our shareholders. 

of our customer information and support systems. However, 
these developments in our industry also challenge our 
traditional business model as partners such as software 
providers, internet companies and handset manufacturers 
also become competitors.

The industry is changing and, although the majority of our 
revenue will continue to be from our core mobile business, 
we are positioning ourselves for this change through our 
total communications strategy to deliver broadband and 
internet offerings.

We now have 42 partner market agreements. These 
arrangements enable us to increase the presence of our brand 
and services without the need for direct equity investment, 
either because the investment opportunity does not exist or 
the returns are unattractive.

Align capital structure and shareholder returns 
policy to strategy
The Board remains committed to its policy of distributing 60% 
of adjusted earnings per share by way of dividend. Our robust 
financial and operating performance, together with a positive 
impact from foreign currency exchange rates, offset the dilution 
arising from the India acquisition and delivered 11% growth in 
adjusted earnings per share and therefore in dividends per 
share. Notwithstanding the increase in net debt to £25.1 billion, 
our long term credit ratings currently remain at low single A 
on average, in line with our Group policy.

Evolving environment
Two years ago we updated our strategy to reflect developments 
in our industry and have made strong progress executing 
against our objectives since then. The communications industry 
continues to evolve and our five strategic objectives continue 
to position us well in this environment.

Firstly, customer needs and preferences in particular continue 
to evolve. We are transitioning from being a provider of core 
mobile voice and messaging services to offering a wide range 
of communications and one of the key advancements in the 
past year has been the mobile internet. Customers are taking 
content and applications from their PC to their mobile and this 
needs a compelling mobile internet experience. 

We are, therefore, developing a range of internet services and 
content specifically for mobile by enhancing our successful 
Vodafone live! offering to include email, instant messaging 
and social networking while leveraging the power of mobile 
through location based services. We are also ensuring that 
devices are developed with innovative functionality and 
intuitive user interfaces that are suitable for the mobile internet, 
with features such as touch screen technology. Our investment 
in high speed data networks provides the platform to deliver 
these services to customers, as does the ongoing development 

Secondly, competitive and regulatory pressures continue to 
reduce prices in the industry and therefore we continue to 
stimulate additional revenue and reduce costs. On revenue, 
there is still significant opportunity for growth in mobile usage. 
Average mobile usage levels per customer in Europe remain 
well below markets such as the US and India and significant 
volumes of minutes continue to be carried by fixed networks. 

Our established major cost reduction programmes are now 
delivering results and we are continuing to look at ways of 
managing our costs to maintain our market competitiveness. 
During the year, we have recently centralised our handset 
design and procurement to not only drive cost savings but 
also to facilitate the development of devices for the mobile 
internet. We also continue to standardise our network design 
and deployment, particularly in the core network to take 
advantage of an all IP infrastructure. One of the more important 
developments during the year has been the extension of 
network sharing across our markets, with agreements reached 
in Italy and the UK, resulting in site sharing in nine out of our ten 
Europe region markets. This is a key area of focus for us and we 
aim to build on the current level of around one third of sites 
shared and explore opportunities to extend the scope of 
network sharing. We have made good progress on our cost 
saving initiatives over the past year.

Finally, while penetration is very high in Europe, across 
emerging markets it is on average still much lower which, 
together with higher GDP growth prospects, provides a 
significant revenue growth opportunity. Over time, we 
expect these markets will also show the same demand for 
entertainment and internet based services that we are seeing 
in more developed markets and we are well placed to meet 
such demand. 

Our money transfer solution, Vodafone M-Pesa/Vodafone 
Money Transfer, was launched earlier in the year and is 
proving to be a significant point of differentiation in Kenya as 
we provide some banking capability through mobile phones 
to a largely cash based country. This is an evolving area which 
we expect to bring to more countries and also has the 
potential to expand beyond the current focus on money 
transfers and micro payments. 

6 Vodafone Group Plc Annual Report 2008

As well as driving growth in our existing emerging market 
assets, we will continue to explore further opportunities to 
expand our emerging market footprint through selective 
investments, with a particular focus on Africa and Asia. 

Uniquely positioned to deliver growth
We believe that Vodafone is uniquely positioned to capitalise on 
the evolving communications environment. Our portfolio of assets 
provides the advantages of scale and exposure to attractive growth, 
and leverages our strong customer franchise in both consumer 
and business segments supported by a leading global brand. 

We have a market leading position in mature, high cash flow 
generating markets in Europe combined with an increasing 
exposure to higher growth emerging markets in Eastern Europe, 
Middle East, Africa and Asia, in particular in India. We also have 
a material position in the attractive US market through our stake 
in Verizon Wireless. 

By expanding beyond our historic core mobile offerings to 
deliver data and fixed broadband services through our total 
communications strategy, this enables us to continue to be a 
leader in the increasingly integrated communications industry 
and therefore supports continued strong cash generation and 
returns to shareholders. 

Prospects for the year ahead
Operating conditions are expected to continue to be challenging 
in Europe given the current economic environment and ongoing 
pricing and regulatory pressures but with continued positive 
trends in messaging and data revenue and voice usage growth. 
We expect increasing market penetration to continue to result in 
overall strong growth for the EMAPA region. Our geographically 
diverse portfolio should provide some resilience in the current 
economic environment. We also anticipate significant benefit 
from recent changes in foreign exchange rates compared to 
2008, particularly in respect of the euro, which we have assumed 
to be on average at 1.30 to sterling for the year.

Our revenue expectations for the year ahead reflect our drive 
for growth, particularly in respect of our total communications 
strategy for data and fixed broadband services and in emerging 
markets. Adjusted operating profit is therefore anticipated to 
reflect a greater proportion of lower margin fixed broadband 
services together with continued strong performance from 
Verizon Wireless in the US. 

Capital expenditure on fixed assets includes an increase in 
investment in India to drive further strong growth. Capital 
intensity is expected to be maintained at around 10% of 
revenue for the total of our Europe region and common 
functions, with continued investment in growth. Free cash flow 
excludes spectrum and licence payments and is after taking 
into account £0.3 billion from payments for capital expenditure 
deferred from 2008.

Personal reflections
I have decided to retire as the Chief Executive of the Company 
following the AGM on 29 July. It has been a privilege to lead 
Vodafone over the last five years. We have made significant 
progress, changing our strategy from mobile to total 
communications, including broadband and the internet. 
We have secured some important assets in markets including 
Turkey and India, and we have integrated these acquired 
businesses to build a global company. Our Board and 
employees are aligned behind the strategic direction of 
the business and the Company is well positioned to succeed 
in the future. We have issued a strong set of 2008 annual 
results in line with, or ahead of, guidance and the Company 
has built strong momentum in executing its strategy. I have 
accomplished what I set out to achieve on taking the role 
as Chief Executive and therefore felt the time was right to 
hand over responsibilities to a successor. I am delighted that 
Vittorio Colao will be taking over as Chief Executive. He has 
the knowledge and vision to drive the business towards 
future success.

I believe Vodafone is well positioned to continue delivering 
value to both customers and shareholders. I would like to 
thank the Board for its support, insight and counsel in recent 
years. I would also like to thank our 72,000 employees for 
their ongoing customer focus and wish them every success 
in the future.

Arun Sarin
Chief Executive

Outlook for 2009

(£bn) 

2009 outlook  

2008 actual

Revenue 

39.8 to 40.7 

35.5

Adjusted 
operating profit 

11.0 to 11.5 

10.1

Capitalised fixed 
asset additions 

5.3 to 5.8 

Free cash flow 

5.1 to 5.6 

5.1

5.5

Vodafone Group Plc Annual Report 2008 7

Vodafone – Executive Summary

Performance at a Glance

Vodafone is the world’s leading international mobile communications group, 
providing a wide range of communications services. 

Regions

• Europe 
•  EMAPA (Eastern Europe, 

Middle East, Africa and Asia, 
Pacific and Affiliates)

Europe

EMAPA

Registered proportionate mobile 
customers (millions)

Registered proportionate mobile 
customers (millions)

118.8

141.7

Average mobile customer 
penetration (%)

Average mobile customer 
penetration (%)

100+

36

Analysis of Group 
revenue 2008 (%)

Contribution to Group 
revenue growth 2008 (%)

2008 revenue

2008 adjusted 
operating profit

Europe

£bn 

26.1 

EMAPA

£bn 

9.3 

Group

£bn 

35.5 

Growth %

£bn 

6.1

6.2 

Growth %

0.8

Growth %

£bn 

45.1

3.7 

Growth %

15.0

Growth %

£bn 

14.1

10.1 

Growth %

5.7

EMAPA 

26

EMAPA 

66

Europe 

74

Europe 

34

100

80

60

40

20

0

Analysis of Group adjusted 
operating profit 2008 (%)

Contribution to Group 
adjusted operating profit 
growth 2008 (%)

100

80

60

40

20

0

EMAPA 

37

EMAPA 

89

Europe 

62

Europe 

9

Where relevant, growth rates include the impact 
of acquisitions and disposals, in particular in India.

8 Vodafone Group Plc Annual Report 2008

Services

Voice

Messaging

Data

Fixed line & other

Vodafone’s core service to 
customers is to provide mobile 
voice communications

Text, picture and video messaging 
on mobile devices 

Provides email, mobile 
connectivity and internet 
on your mobile

Fixed broadband offerings 
to meet customers’ total 
communications needs

Outgoing minutes usage
(billions of minutes)

SMS usage
(billions of messages)

PC connectivity devices
(millions)

Fixed broadband customers
(millions)

282.9

131.4

2.7

3.6

2008 revenue by service

Voice

£bn 

24.9 

Data

£bn 

2.2 

Messaging

Growth %

£bn 

11.7

4.1 

Growth %

13.7

Fixed line & other

Growth %

£bn 

52.7

1.9 

Growth %

19.9

Group service revenue

£bn 

33.0 

Growth %

14.4

Analysis of Group service 
revenue 2008 (%)

Contribution to Group 
service revenue 
growth 2008 (%)

100

80

60

40

20

0

Fixed line 6

Data 7

Messaging 12

Fixed line 7

Data 18

Messaging 12

Voice 75

Voice 63

Vodafone Group Plc Annual Report 2008 9

Vodafone – Executive Summary

Operating Environment and Strategy

Vodafone is seeing significant change in its operating environment. 
Traditional market boundaries are shifting as customers benefit from 
a growing choice in communications services.

“Our strategy, as 
set out in May 
2006, continues 
to address the 
changing operating 
environment”

Arun Sarin
Chief Executive

Operating environment
The industry landscape continues to evolve
Vodafone is seeing significant change in its operating 
environment. Traditional market boundaries are shifting as 
customers benefit from a growing choice in communications 
services, devices and providers that span mobile, broadband and 
the internet. This change is being driven by evolving customer 
needs, the emergence of new technologies, intensifying price 
competition from both new and established competitors and 
regulatory pressures. 

Customers
Customers’ needs are changing, including the desire for faster 
access to services, simple and value driven tariffs and easy to use 
devices. Customers increasingly want mobile data services, such 
as email and internet access, so that they can use the internet on 
their mobile devices in much the same way as they use it on their 
PC. In order to meet customers’ evolving needs, the Group is 
building upon its traditional services of voice and messaging to 
include newer offerings such as mobile and fixed broadband.

Competition 
The communications market is very competitive, with a number 
of providers in most countries. The Group’s principal competitors 
are existing mobile network operators (“MNOs”) in each of its 
geographic markets. In addition, the Group competes with 
mobile virtual network operators (“MVNOs”) that lease network 
capacity from MNOs and fixed line operators offering combined 
fixed and mobile services. New competitors are also beginning 
to enter the communications market, including internet based 
companies, handset manufacturers and software providers. 
These companies are being encouraged by the relative 
attractiveness of the industry and the opportunity to extend 
their services to mobile. 

Vodafone’s core European market has high mobile penetration 
of over 100% due to some customers owning more than one 
subscriber identity module (“SIM”), which limits customer 
growth. The combination of high penetration and competitive 
intensity is expected to continue to place significant downward 
pressure on prices.

Technology
Technology within the mobile industry is evolving rapidly. 
Vodafone has been upgrading its networks to enable the 
provision of high speed mobile internet and broadband in 
addition to core voice and messaging services. Ongoing network 
enhancements are expected to provide even faster access and 
a better user experience. In addition, the range and capability 
of mobile devices continues to evolve in terms of speed, data 
capacity and multi-function capability. Against this background, 
the Group continues to carefully assess, select and deploy the 
appropriate technology and devices in order to improve both 
operational efficiency and customer service. 

Regulation
Regulatory activities by both national and EU authorities 
continue to have a significant impact on the telecommunications 
sector. Around 20% of the Group’s revenue is directly subject to 
regulation – mainly related to termination rates and international 
voice roaming. The competitive environment is also impacted 
by regulation in a number of areas, including the allocation of 
radio spectrum, the provision of network access to third parties 
and network sharing. Regulation is anticipated to continue to 
have a major influence on both the Group and the 
telecommunications industry.

Vodafone’s strategy addresses the changing environment

The external environment

Strategic objectives

Ongoing regulatory and competitive pressures 
 in Europe

Growing choice of communication services 
 and providers

Growing demand for mobile data and broadband

Growth potential in emerging markets

Appropriate return to shareholders

10 Vodafone Group Plc Annual Report 2008

1

2

3

4

5

Revenue stimulation and cost reduction in Europe

Innovate and deliver on our customers’ 
 total communications needs

Deliver strong growth in emerging markets

Actively manage our portfolio to maximise returns

Align capital structure and shareholder returns 
 policy to strategy

Est imated mobile 
penetration Europe (%)
At 31 December 2007

Germany 

117

Italy  

Spain  

UK  

153

122

122

Est imated mobile 
penetration EMAPA (%)
At 31 December 2007

Egypt  

India  

42

21

Romania  

103

Turkey  

US  

80

86

Strategy
Vodafone’s five key strategic objectives were set out in May 2006 
to address the mobile industry’s changing environment and to 
draw upon the Group’s strengths. 

Revenue stimulation and cost reduction in Europe
Competition and regulation in Europe are placing significant 
pressure on pricing. In order to offset these pressures, the 
Group’s strategy is to drive additional revenue and reduce costs. 

Revenue stimulation is focused on ways to encourage additional 
usage and revenue from core voice and messaging services in 
Europe, where only around 40% of voice traffic is carried over 
mobile networks and customers use their mobiles for around 
170 minutes per month, around a quarter of comparable US 
levels. The strategy is based on a market by market approach 
of targeted propositions for key customer segments. Consumer 
offers include a range of attractive tariffs, which are designed 
to offer both simplicity and value. Business propositions are 
focused on leveraging Vodafone’s market leading presence 
among European business customers. For roaming customers, 
Vodafone’s wide European footprint enables it to offer 
competitive and transparent price tariffs. 

Cost reduction is being driven by leveraging the Group’s local 
and regional scale. Key initiatives are focused on centralising, 
sharing and outsourcing certain activities. 

The Group has centralised bulk purchasing of networks, IT 
and services to drive cost efficiencies. Parts of the networks 
have been shared with other operators to reduce the costs, 
as well as the environmental impact, of network expansion 
and maintenance. In addition, certain functions have been 
outsourced in markets where industry leading partners are 
able to realise greater scale and cost efficiencies. 

Business units aligned to strategy

Europe

Key focus
Revenue stimulation 
and cost reduction

EMAPA

Key focus
Deliver strong growth
in emerging markets

Innovate and deliver on our customers’ total 
communications needs
The communications environment is constantly evolving and 
customers increasingly want solutions to meet all their 
communications needs from one provider. In this environment, 
Vodafone has broadened its offerings beyond core voice and 
messaging to include total communications solutions, which 
is comprised of data, fixed location services, fixed broadband 
and advertising. 

Vodafone continues to benefit from strong data revenue growth, 
particularly due to mobile devices and services that connect 
business and consumer users to their email and the internet. In 
addition, through partnerships with leading internet companies, 
the Group provides products and services that integrate the 
mobile and PC environments. This enables consumers to use 
their mobiles to replicate fixed line internet activities. 

Fixed location services have been developed to encourage 
customers to substitute fixed line usage for mobile within their 
home and office environments. This includes services that allow 
customers to make mobile calls from designated locations at 
prices similar to fixed line providers. 

Vodafone offers fixed broadband services as a complement 
to its mobile broadband products. This combination enables 
customers to have alternative means to access their internet 
applications either at home, in the office or on the move. Fixed 
broadband is provided through a mixture of owned assets and 
wholesale relationships with leading partners. 

Mobile advertising is still in its infancy, but offers a potentially 
significant future revenue stream. By using mobile devices, both 
advertisers and consumers have the opportunity to create and 
receive adverts that are more targeted to users’ interests and 
preferences than traditional media. The Group’s current focus is 
on building the appropriate distribution channels and content. 

Total communications services contributed 13% of Group 
revenue during the year and are expected to represent around 
20% by the 2010 financial year.

Deliver strong growth in emerging markets
Emerging markets are expected to represent an increasing 
proportion of the Group in the next few years due to organic 
growth and new investments.

Existing markets continue to benefit from strong customer growth 
due to low mobile penetration rates of 36% on average. Additional 
value is being driven by measures to reduce costs and stimulate 
revenue by leveraging the Group’s global scale and best practice 
from within its more established European operations. 

The Group continues to pursue selective opportunities to invest 
in new markets as well as taking opportunities to increase its 
stakes in existing markets. The focus is on attractive growth 
regions such as the Middle East, Africa and Asia.

Actively managing our portfolio to maximise returns
The Group seeks to optimise its portfolio of assets by either 
disposing of assets when a superior return cannot be earned 
or acquiring assets when substantial additional value for 
shareholders can be achieved. Potential acquisitions are 
subject to strict criteria including appropriate financial returns, 
a strong local position and an identifiable path to control. 

Align capital structure and shareholder policy to strategy
The Group’s capital structure and returns policy has been aligned 
to its operational strategy. The key targets are low single A long 
term credit ratings and 60% of adjusted earnings per share 
distributed as dividends. 

Vodafone Group Plc Annual Report 2008 11

Vodafone – Executive Summary

Group at a Glance

The Group has a significant global presence in 25 countries through equity interests and a further 
42 countries through partner market arrangements. The Group is organised in two geographic regions – 
Europe and EMAPA – with the objective of aligning operations with the Group’s strategy and focusing 
the Group’s businesses according to different market and customer requirements. 

Europe

Revenue stimulation and cost reduction in Europe
The Group’s strategy is to drive additional usage and 
revenue from core mobile voice and messaging services, 
which represent around 80% of revenue in Europe today, 
and to reduce its cost base.

All the Group’s mobile subsidiaries in Europe and the joint 
venture in Italy operate under the brand name ‘Vodafone’. 
The Group’s fixed line subsidiary operates as Arcor and the 
Group’s associated undertaking in France operates as SFR 
and Neuf Cegetel.

The Europe region includes the Group’s principal mobile 
subsidiaries located in Germany, Spain and the UK, its 
principal joint venture in Italy, as well as the Group’s 
principal fixed line telecommunications subsidiary in 
Germany. Other businesses in the European region 
comprise Albania, Greece, Ireland, Malta, the Netherlands 
and Portugal, as well as its associated undertaking 
in France.

UK
18,537

Ireland
2,264

Netherlands
4,252

Germany
34,412

Size of circle 
Number of proportionate 
mobile customers (’000)

  Subsidiary
  Joint venture
  Associate

Customer market share (%)
At 31 December 2007

35

33

31

24

y
n
a
m
r
e
G

y
l
a
t
I

n
i
a
p
S

K
U

Partner markets

France
8,278

Spain
16,039

Portugal
5,209

Italy
23,068

Albania
1,130

Greece
5,454

Malta
200

Partner markets are operations in which the Group has 
entered into a partnership agreement with a local mobile 
operator, enabling a range of Vodafone’s global products and 
services to be marketed in that operator’s territory. Under the 
terms of these partner market agreements, the Group and its 
partners cooperate in the development and marketing of 
certain services, often under dual brand logos. The Group’s 
partner market strategy enables the Group to implement its 
global services in new territories, extend its brand reach into 
new markets and create additional revenue without the need 
for equity investment.

Similar arrangements also exist with a number of the Group’s 
joint ventures, associated undertakings and investments.

The results of partner markets are included within common 
functions, together with the net result of unallocated central 
costs and recharges to the Group’s operations, including royalty 
fees for the use of the Vodafone brand. Partnership agreements 
in place at 31 March 2008, excluding those with the Group’s joint 
ventures, associated undertakings and investments, are shown in 
the table. Since 31 March 2008, the Group has entered into four 
further partner market agreements.

12 Vodafone Group Plc Annual Report 2008

EMAPA

Deliver strong growth in emerging markets
The Group’s focus is to build on its strong record of 
creating value in emerging markets where average 
market penetration is relatively low, offering 
significant customer and revenue growth potential.

The EMAPA region covers Eastern Europe, Middle East, 
Africa and Asia, Pacific and Affiliates, and includes the 
Group’s subsidiary operations in the Czech Republic, 
Hungary, Romania, Turkey, Egypt, India, Australia and 
New Zealand, joint ventures in Poland, Kenya, South 
Africa and Fiji, an associated undertaking in the US 
and the Group’s investments in China and India. 

The Group’s subsidiaries in EMAPA operate under 
the ‘Vodafone’ brand. The joint ventures, associated 
undertakings and investments operate under the 
following brands: China – China Mobile; Fiji – Vodafone; 
India – Airtel; Kenya – Safaricom; Poland – Plus; 
South Africa – Vodacom; US – Verizon Wireless.

US
30,230

Czech Republic
2,698

Poland
2,653

Romania
8,921

Hungary
2,340

Egypt
7,738

Turkey
16,935

India
29,558

Customer market share (%)
At 31 December 2007

48

17

39

26

26

Kenya
4,092

China
12,588

Size of circle 
number of proportionate 
mobile customers (’000)

Subsidiary
Joint venture

  Associate

Investment

t
p
y
g
E

a
i
d
n

I

a
i
n
a
m
o
R

y
e
k
r
u
T

S
U

South Africa
15,368

Australia
3,690

Fiji
223

New Zealand
2,366

Country

Operator

Country

Operator

Country

Operator

Argentina
Austria
Bahrain
Belgium
Brazil
Bulgaria
Caribbean(2)
Chile
Colombia
Croatia
Cyprus
Denmark
Ecuador

CTI Móvil(1) 
A1
Zain
Proximus
Claro(1)
Mobiltel
Digicel
Claro(1) 
Comcel(1) 
VIPnet
 Cytamobile-Vodafone
TDC
Porta(1)

El Salvador
Estonia
Finland
Guatemala
Guernsey
Honduras
Hong Kong
Iceland
Indonesia 
Japan
Jersey
Latvia
Lithuania

Claro(1) 
Elisa
Elisa
Claro(1)
Airtel-Vodafone
Claro(1) 
SmarTone-Vodafone
Vodafone
XL 
SoftBank
Airtel-Vodafone
Bité
Bité

Luxembourg
Malaysia
Mexico
Nicaragua 
Norway 
Paraguay
Peru
Singapore
Slovenia
Sri Lanka
Switzerland
Uruguay

LUXGSM
Celcom
Telcel(1) 
Claro(1) 
TDC
Claro(1) 
Claro(1)
M1
Si.mobile-Vodafone
Dialog
Swisscom
Claro(1) 

Notes:
(1)  Partnership through America Móvil.
(2)   Partnership includes Bermuda and the following countries within the Caribbean: Anguilla, Antigua and Barbuda, Aruba, Barbados, Bonaire, Curaçao, the Cayman Islands, Dominica, French West Indies, Grenada, 

Jamaica, Haiti, St Lucia, St Kitts and Nevis, St Vincent, Trinidad and Tobago, Turks and Caicos Islands and British Guyana.

Vodafone Group Plc Annual Report 2008 13

 
 
 
Vodafone – Business

Business Overview

This section explains how Vodafone operates, from the key assets it holds 
to the activities it carries out to enable the delivery of products and services 
to the Group’s customers. 

Technology & Resources page 16

People page 20

Brand & Distribution page 22

People
Vodafone employed 
approximately 72,000 
people worldwide during 
the 2008 financial year, 
with a goal to recruit, 
develop and retain 
the most talented and 
motivated people that 
are well aligned with the 
Vodafone brand essence

Customer strategy 
and management
Vodafone endeavours to 
ensure that customer needs 
are at the centre of all of the 
Group’s actions

Marketing and brand
Vodafone has continued to 
focus on delivering a superior, 
consistent and differentiated 
customer experience 
through its brand and 
communication activities

Direct Distribution
• Retail (owned and franchised)
• Tele-sales and internet

Indirect Distribution
• Third party service providers
•  Independent dealers, 

distributors and retailers

• MVNOs
• IT resellers

Licences
Vodafone has mobile licences 
in all the countries in which it 
operates as they are fundamental 
to the provision of mobile 
telecommunications services

Network infrastructure
Connects all customers 
together and enables the 
Group to provide mobile and 
fixed voice, messaging and 
data services

Supply chain management 
Handsets, network equipment, 
marketing and IT services 
account for the majority of 
Vodafone’s purchases, with 
the bulk being sourced from 
global suppliers

Research and development
The emphasis of the Group R&D 
work programme is providing 
technology analysis and a vision 
that can contribute directly to 
business decisions

14 Vodafone Group Plc Annual Report 2008

Products & Services page 24

Voice
Voice services continue to 
make up the largest portion 
of the Group’s revenue

Messaging
Allows customers to send 
and receive messages 
using mobile devices 

Data
The Group offers a number 
of products and services to 
enhance customers’ access 
to data services 

Fixed line
Provides customers with data and 
fixed voice solutions to meet their 
total communications needs

Other
Includes mobile advertising and 
business managed services 

Handsets
The Group has a wide ranging 
handset portfolio covering 
different customer segments, 
price points and an increasing 
variety of designs

Customers

Vodafone Mobile Connect
Provides simple and secure access 
to the internet and to business 
customers’ systems such as 
email, corporate applications 
and company intranets

Vodafone Group Plc Annual Report 2008 15

Vodafone – Business

Technology and Resources

Vodafone’s key technologies and resources include the telecommunications 
licences it holds and the related network infrastructure, which enable the 
Group to operate telecommunications networks in 22 controlled and jointly 
controlled markets around the world. 

Licences
The Group is dependent on the licences it holds to operate mobile communication services. 
Further detail on the issue and regulation of licences can be found in “Regulation” on page 147. 
The table below summarises the significant mobile licences held by the Group’s mobile operating 
subsidiaries and the Group’s joint venture in Italy at 31 March 2008. In addition, the Group also has 
a number of licences to provide fixed line services in many countries in which it operates.

The Group holds sufficient spectrum in the majority of the Group’s mobile operating subsidiaries 
and joint ventures, which meet the medium term requirements for forecast voice and data growth. 
There is also the possibility of enhancing the medium term needs for voice and data capacity 
through the refarming of the Group’s existing holdings to more efficient technologies. In areas 
where the Group needs to increase capacity, it will participate on an opportunity basis in future 
auctions.

Country by region 
Europe 
Germany 
Italy  
Spain 
UK 
Albania 
Greece 
Ireland 
Malta(5) 
Netherlands 
Portugal  

EMAPA(6) 
Australia 
Czech Republic 
Egypt 
Hungary 
India(10) 

New Zealand 
Romania 
Turkey 

2G licence expiry date 

3G licence expiry date

December 2016 
February 2015 
July 2023(1) 
See note 2 
June 2016 
August 2016(3) 
May 2011(4) 
September 2010 
March 2013 
October 2021 

See note 7 
January 2021 
January 2022 
July 2014(8) 
November 2014 – 
December 2026 
See note 11 
December 2011 
April 2023 

December 2020   
December 2021   
April 2020 
December 2021   
N/A – No licences issued
August 2021 
October 2022 
August 2020 
December 2016   
January 2016

October 2017 
February 2025 
January 2022 
December 2019(9) 

N/A – No licences issued
March 2021(11) 
March 2020 
N/A – No licences issued

Notes:
(1)     Date relates to 1800 MHz spectrum licence. Spain also has a separate 900 MHz spectrum licence which expires 

in February 2020.

(2)   Indefinite licence with a one year notice of revocation.
(3)     The licence granted in 1992 (900 MHz spectrum) will expire in September 2012. The licence granted in 2001 

(900 and 1800 MHz spectrum) will expire in August 2016.

(4)     Date refers to 900 MHz licence. Ireland also has a separate 1800 MHz spectrum licence which expires in 

December 2015.

(5)    Malta also holds a WiMAX licence, granted in October 2005 and which expires in October 2020.
(6)     In December 2007, a consortium including Vodafone was named as the successful applicant in the auction for 
a mobile licence in Qatar. Subject to regulatory approvals, the licence is expected to be awarded in June 2008. 
Services are expected to be launched under the Vodafone brand by the end of the 2009 financial year.
 (7)    Australia holds a 900 MHz spectrum licence. This is a rolling five year licence which expires in June 2012. 

Vodafone Australia also holds two 1800 MHz spectrum licences. One of these licences expires in June 2013 and 
the other in March 2015. 

(8)    There is an option to extend this licence for seven years.
(9)    There is an option to extend this licence.
(10)   India is comprised of 23 service areas with a variety of expiry dates. There is an option to extend these licences by 

ten years.

(11)   By the end of March 2008, New Zealand owned two 900 MHz licences (each 2x7.5 MHz), which expire in 

November 2011 and in June 2012. These licences are expected to be renewed until November 2031. Additionally, 
Vodafone New Zealand owns a 1800 MHz spectrum licence (2x15 MHz) and a 2100 MHz licence (2x15 MHz), 
which expire in March 2021. All licences can be used for 2G and 3G at Vodafone’s discretion. 

Network infrastructure
How Vodafone’s network infrastructure works
Vodafone’s network infrastructure is fundamental to the Group 
being able to provide mobile and fixed voice, messaging and data 
services. The Group’s customers are linked to the access part of 
the network, which links to the core network that manages the 
set-up of calls, transfer of messages and data connections and 
allows the Group to provide a wide variety of other services.

2G/3G mobile access network
When a voice call or data transmission is made on a mobile 
device, voice or data is sent from the device and transmitted by 
low powered radio signals to the nearest base station, which in 
turn is connected to the Group’s core network via the access 
transmission infrastructure. Each base station provides coverage 
over a given geographic area, often referred to as a cell. Cells can 
be as small as an individual building or as large as 20 miles across 
and each is equipped with its own radio transmitter and receiver 
antenna. This network of cells provides, within certain limitations, 
coverage over the service area. When a customer using a mobile 
device approaches the boundary of one cell, the mobile network 
senses that the signal is becoming weak and automatically hands 
over the call to the transmission unit in the next cell into which 
the device is moving.

Fixed broadband access network
When communication takes place over fixed line networks, 
the traffic flows over a traditional wired infrastructure until 
the point it reaches the Vodafone access device (a “DSLAM”), 
where it connects to the access transmission infrastructure. 
Additionally, corporate customers can connect their local 
network to Vodafone’s access transmission infrastructure 
directly using a dedicated link.

In the UK market, Vodafone delivers fixed broadband services 
through a reseller agreement with the local incumbent.

Access transmission infrastructure
The access transmission network is the connection between a 
base station, a DSLAM, or a corporate customer’s dedicated line, 
and the core network. This consists of mainly leased lines or 
Vodafone’s own transmission lines, such as microwave links.

Core network
The core network is responsible for setting up and controlling 
connections between mobile or fixed line customers attached 
to access networks by locating the called party and routing 
voice calls towards it. Additionally, the core network handles 
data traffic by allowing customers to access service platforms 
offering services such as Vodafone live!, web browsing, email, 
mobile TV and other data related services.

The core network comprises three domains, with each domain 
containing nodes with specific functionality interconnected by 
transmission links:

•

The Circuit Switched domain enables voice and video 
calls. Its key nodes are switches (which manage the set-up 
of connections) and user databases, storing the information 
needed to provide services to each customer, such as 
location in the network, list of subscribed services and 
home/visited network.

16 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Access & transmission network

Core network

Other networks

Fixed broadband networks

Modem

Service 
platforms

Fixed line
 operators

Private corporate networks

Router

Access
transmission
infrastructure
(e.g. microwave, leased 
line or DSL)

2G/3G mobile networks

IMS

Packet 
switched

Circuit 
switched

Internet

Other 
mobile
operators

•

•

The Packet Switched domain allows customers to use 
data services. Its key nodes are responsible for a variety of 
functions, such as the delivery of data packets to and from 
mobile devices within a geographical service area, setting 
up data connections and providing the gateway between 
the Vodafone network and external data networks, including 
the internet and customers’ corporate networks.
The IP Multimedia Subsystem (“IMS”) domain is the first step 
of a wider evolutionary path from the current core network 
to an all internet protocol (“IP”) next generation network. 
It enables delivery of advanced multimedia services, both 
mobile and fixed, leveraging the flexibility and effectiveness 
of internet technologies. IMS is expected to be a key element 
in the future infrastructure to support Vodafone’s total 
communications strategy, exploiting the technology of 
convergence between the mobile telecommunications and 
the internet world.

If the voice call or data transmission is intended for delivery 
to another device which is not on the Vodafone network in 
the same country, the information is transferred through a 
public or private fixed line telephone network or the internet.

Mobile network technology
2G
Vodafone operates 2G networks in all its mobile operating 
subsidiaries, through Global System for Mobile (“GSM”) networks, 
offering customers services such as voice, text messaging and 
basic data services. In addition, all of the Group’s controlled 
networks operate General Packet Radio Services (“GPRS”), often 
referred to as 2.5G. GPRS allows mobile devices to be used for 
sending and receiving data over an IP based network, enabling 
wireless access to data networks like the internet.

Base station

DSLAM

The GPRS data service offering includes internet and email 
access, allowing the customer to always be connected at 
download speeds slightly below a dial-up modem. In some 
markets, Vodafone continues to further evolve data speeds 
with 2G evolutions beyond GPRS capability. 

3G
Vodafone’s 3G networks, operating the Wideband Code Division 
Multiple Access (“W-CDMA”) standard, provide customers with 
faster data access. Vodafone has expanded its service offering on 
3G networks with high speed internet and email access, video 
telephony, full track music downloads, mobile TV and other data 
services in addition to existing voice and data services.

High speed packet access (“HSPA”)
HSPA is a 3G wireless technology enhancement enabling 
significant increases in data transmission speeds. It allows 
increased mobile data traffic and improves the customer 
experience through the availability of 3G broadband services 
and significantly shorter data transfer times. 

High Speed Downlink Packet Access (“HSDPA”) has been widely 
deployed on Vodafone 3G networks at up to 3.6 Mbps (“Mega 
bits per second”) peak speed. In addition, starting in hotspots, 
the first upgrades to up to 7.2 Mbps peak speed have already 
started to be deployed in several operating subsidiaries. The 
figures are theoretical peak rates deliverable by the technology 
in ideal radio conditions with no customer contention for 
resources. This is providing customers with faster access 
speeds than historically experienced on 3G networks. 

Vodafone Group Plc Annual Report 2008 17

Vodafone – Business

Technology and Resources continued

While HSDPA focuses on the downlink (network to mobile), 
Vodafone is also improving the data speeds on the uplink 
(mobile to network) with HSUPA (“High Speed Uplink Packet 
Access”). Operating subsidiaries have already started deployments 
to achieve peak speeds of up to 1.4 Mbps on the uplink.

Vodafone is actively driving additional 3G data technology 
enhancements to further improve the customer’s experience, 
including evolutions of HSPA technology to upgrade both the 
downlink and uplink speeds.

IT
The scope of the Group’s outsourcing of IT application 
development and maintenance operations is expanding. Service 
commencement is now complete in all 12 selected markets of 
the first phase. The second phase of the project, principally 
outsourcing to India, is now in progress.

Vodafone has successfully completed outsourcing of its Indian 
IT estate to a specialist organisation with capability to match the 
Group’s scale and growth requirements.

Current developments in the infrastructure
As growth in data traffic accelerates with the proliferation in, and 
adoption of, web services, Vodafone is evolving its infrastructure 
through a range of initiatives.

In addition to the above initiatives, there are a number of IT cost 
saving initiatives that have been accelerated, which include the 
consolidation of European data centres and the outsourcing of 
internal help desks.

Access transmission infrastructure evolution
Vodafone is upgrading its access transmission infrastructure 
from the base stations to the core switching network as part 
of a transition to a scaleable and cost effective solution able 
to deal with the increasing bandwidth demands and data 
dominated traffic mix driven by HSDPA and fixed broadband.

Supply chain management
Handsets, network equipment, marketing and IT services 
account for the majority of Vodafone’s purchases, with the bulk 
of these purchases from global suppliers. The Group’s Supply 
Chain Management (“SCM”) team is responsible for managing 
the Group’s relationships with all suppliers, except for handsets.

Core network evolution
Vodafone has transformed its national transport networks in 
all subsidiaries, converging the infrastructure to support all 
services using IP as the strategic technology. During the 
2009 financial year, the Group expects that the transformation 
to IP services will start to be extended to a European level, 
consolidating Vodafone’s ten national IP networks into a single 
IP backbone, centralising IP operations, avoiding duplication 
and achieving simplicity and flexibility to deploy new services 
to serve multiple markets. 

Cost reduction
While evolving the Group’s infrastructure, it is also important 
that the Group continues to have a tight control over its cost 
base. This has been achieved through various measures.

Infrastructure sharing
Significant effort has been placed in reducing the costs to deploy 
mobile network infrastructure. Important developments during 
the 2008 financial year included the extension of a tower sharing 
agreement in Italy as well as the formation of a company for 
the purposes of network sharing with other operators in India. 
Agreements have also been made on network sharing in Spain 
and the UK. Vodafone continues to investigate opportunities to 
share network infrastructure where it makes commercial sense 
based on local market conditions. 

Innovation
In 3G network deployments, Vodafone is driving the use of new 
technology enhancements such as “Remote Radio Heads” that 
are a new type of lower cost base station equipment, which 
improve coverage and enable improvements to the customer 
experience. In addition, all aspects of wireless access point site 
design are being targeted to reduce energy consumption.

Another type of innovation being considered by Vodafone is the 
potential for 3G femtocells to address capacity and coverage 
needs in certain network deployments. Femtocells are a new 
way to deliver 3G wireless coverage to a small area at low cost 
compared to traditional macro network technologies. Effectively, 
a femtocell would give a customer a small 3G base station 
connected to the Vodafone network via a fixed broadband line.

The transformation of the supply chain organisation into a single 
community under one leadership and the application of global 
material category strategies, in conjunction with local market 
expertise, have enabled savings across all operating companies. 
This is supported by a uniform savings methodology applied 
across all operating companies and the alignment of objectives 
across all material categories, operations and enabling functions. 
Innovative sourcing methods such as eAuctions and seamless 
business to business applications form a vital part in utilising 
the Group’s scale. The Vodafone Procurement Company S.a.r.l. 
was founded in Luxembourg in the 2008 financial year and is 
expected to enable additional leverage of scale and scope 
through a leaner procurement model.

SCM is a major contributor to the European cost reduction 
programme. The publicly announced goal to save 8% of the 
external networks spend over two years has been overachieved. 

SCM won two major industry awards in 2007: the European 
Leaders in Procurement Award for Corporate Responsibility 
and the European Supply Chain Excellence Award in Sourcing 
and Procurement.

The major suppliers to Vodafone are required to comply with the 
Group’s Code of Ethical Purchasing. Further detail on this can be 
found in “Corporate Responsibility” on page 61.

The China Sourcing Centre based in Beijing, founded in March 
2007, has enabled Vodafone to introduce new suppliers from 
emerging markets to further enhance competitive advantage.

It is the Group’s policy to agree terms of transactions, including 
payment terms, with suppliers and it is the Group’s normal practice 
that payment is made accordingly. The number of days outstanding 
between receipt of invoices and date of payment, calculated by 
reference to the amount owed to suppliers at the year end as a 
proportion of the amounts invoiced by suppliers during the year, 
was 37 days (2007: 34 days) in aggregate for the Group.

18 Vodafone Group Plc Annual Report 2008

 
 
Research and development (“R&D”)
The Group R&D function comprises an international team for 
applied research in mobile and internet communications and 
their related applications. Group R&D teams are located in 
Newbury, Maastricht, Munich, California and Madrid, and there is 
an affiliated team in Paris belonging to Vodafone’s associated 
undertaking in France, SFR. A small team was set up at the end of 
2007 in the Vodafone Beijing office to work in close collaboration 
with China Mobile and a number of Chinese vendors. 

The work of Group R&D is delivered through a portfolio of 
programmes and cross industry activities with a substantial 
number of trials, demonstrations and prototypes. All work is set 
in a business and social context, and must lead to intellectual 
property rights or to Vodafone having significant influence 
on the technology it will deploy in the future. Group R&D also 
provides leadership for funding research into health and safety 
aspects of mobile communications and technical leadership 
for the Group’s spectrum strategy.

Function of Group R&D
Group R&D works beyond the traditional established markets of 
Vodafone in search of technology based business opportunities by:

•

•

•

delivering a systematic programme of demand inspired 
research and development in wireless and internet 
communications that is positioned between basic research 
and commercial product development;
leading Vodafone’s work with technical standards bodies and 
its intellectual property activities; and
providing a route for start-up companies to engage with 
Vodafone. Group R&D is also in the process of establishing a 
laboratory in Newbury to evaluate start-up technologies.

Typically, Group R&D starts working on developments that are 
expected to be introduced into the business in three to five years, 
and leads them until a year or so before full commercialisation. 
Currently the horizon covers some significant business 
developments that can already be anticipated. For example, 
Group R&D leads the introduction of wireless technology beyond 
3G and is researching the next phase of the emergence of the 
internet as a personal communications platform– including radio 
technologies for accessing the internet in emerging markets.

Governance is provided by the Group R&D Board, which is 
chaired by the Group R&D Director and consists of the chief 
technology officers from six of the operating subsidiaries in 
Europe, the heads of Business Strategy and Global Terminals 
and a representative from EMAPA.

Group R&D work programme
The emphasis of the Group R&D work programme is on providing 
technology analysis and a vision that contributes directly 
to business decisions, enabling new applications of mobile 
communications, technology for new services and research 
for improving operational efficiency and quality of the Group’s 
networks. This is done by:

•

•

•

•

pioneering the adoption of new technologies, business 
opportunities and innovations through technology analysis, 
trials, invention and prototypes;
making the Group aware of market opportunities or threats 
posed by new technologies and business models and helping 
the Company to exploit or resist them;
providing technology leadership by working with the industry 
to define and standardise the technology Vodafone uses; and 
securing intellectual property and technology ownership for 
the Group.

The main themes currently being researched are as follows:

•
•
•
•

the next generation of mobile technologies;
consumable software for mobile phones;
electronic newsmedia; and
new GSM based services. 

There have been several significant advances during the 2008 
financial year including:

•

•

•

•

next generation technology field trials have been announced 
with Verizon Wireless and China Mobile and are expected to 
begin in summer 2008;
a system has been designed and standardised to enable the 
SIM in GSM phones to control nearfield communications for 
transport ticketing and other applications, with commercial 
trials planned for late 2008;
demonstration of mobile software, social networks and the 
open source innovation platform called Vodafone Betavine 
at the Mobile World Congress and at Cebit; and
research into the application of mobile communications to 
health and well being and to energy use.

The R&D programme provides the Group with long term 
technical policy, strategy and leadership, as well as providing 
technical underpinning for the Group’s public policies and 
government relations. It is shared with all Group functions and 
Vodafone operating companies. Commercialisation of Group 
R&D results is through submissions to international standards 
bodies, intellectual property filings and directly with Vodafone 
operating companies.

Collaborative work
Much of the work of Group R&D is done in collaboration with 
others, both within the Group and externally, with the Group’s 
traditional suppliers and increasingly with other companies in 
the communications, media and internet industries. During the 
2008 financial year the following has been achieved:

•

•
•

•

•

•

a research collaboration was started with IBM which has led 
to the development of a mobile private social network called 
BuddyCom;
a research agreement was also established with Huawei;
a continuing programme of work with academic institutions, 
which includes student placements in Vodafone laboratories 
during summer vacations;
the continued development of Vodafone Betavine, a web 
based research and innovation platform;
the hosting of an academic conference where academic 
partners were brought together to launch a new programme 
– 3D internet; and
academic collaborations in India have started.

Vodafone Group Plc Annual Report 2008 19

Vodafone – Business

People

Vodafone employed approximately 72,000 people worldwide during the 2008 financial year, with a goal 
to recruit, develop and retain the most talented, motivated people that are well aligned with the Vodafone 
brand essence. The Group aims to do this by providing a productive and safe working environment, 
treating people with respect and offering attractive performance based incentives and opportunities. 

Red
Being passionate 
and energetic

Rock Solid
Being reliable and 
following through 
on promises

Restless
Continually striving 
for improvement 
and challenging 
the status quo

99%+ of managers globally 
received training in the 
total communications 
strategy, products and 
marketplace

Vodafone’s global people strategy was embedded during the 
2008 financial year and aims to increase employee engagement 
by setting out a framework that enables Vodafone to be clear 
about the employee experience the Group wants to create. This 
enables Vodafone to engage employees to deliver to customers 
and to increase business performance.

Additionally, during the 2008 financial year, the Group further 
embedded the Vodafone brand essence, “Red, Rock Solid, 
Restless”, which communicates a common way of behaving 
that is designed to enhance business performance and 
customer orientation. This has been reinforced at the local 
level through workshops that encourage teams to apply the 
Vodafone values to their specific work concentrating on 
improving the experience of their customers. In addition, 
human resources (“HR”) processes such as induction and 
training have been developed to explicitly provide people 
with a deeper understanding of how to demonstrate the 
behaviours in their daily work.

Training and development
Training and development programmes help employees to 
develop their skills and experience and to reach their full 
potential, benefiting themselves and the Company.

During the 2008 financial year, the Group delivered a training 
programme to build total communications awareness and 
capabilities within the Group’s employees. The training was 
designed to equip employees to understand the Group’s new 
total communications strategy, the competitive landscape, 
key technologies and resources and Vodafone’s products and 
services. Over 4,500 managers across the Group (more than 
99% of the managerial population) completed 36,000 hours 
of dedicated total communications training. Feedback on the 
programme has been overwhelmingly positive. During the 
coming financial year, the Group will ensure all employees 
receive the same training via an online learning tool and that 
awareness is maintained through monthly webinars (web 
seminars), a daily blog and a wiki site (a collaborative website 
where content can be edited by anyone who has access to it). 

Vodafone operates a global Performance Dialogue process 
for every employee. The process ensures that employees can 
make a clear connection between their goals and the business 
objectives. Each individual’s performance is discussed with 
their manager and career development goals are set. 93% 
of managers completed the Performance Dialogue process 
in the 2007 calendar year and 83% of employees approved 
development goals with their manager. 

People Survey
In October 2007, Vodafone carried out its third global People 
Survey and had an 83% response rate globally, with 50,548 people 
giving their views on 68 questions. Vodafone India was not 
included in the survey as it had only been acquired in May 2007. 
For the first time, the Manager Index was also introduced to the 
People Survey, a subset of questions focused on the experience 
a manager creates for their team. A strong set of results were 
achieved with a number of key strengths and improvements: 

•

•

•

•

Employee engagement was high at a steady 71 out of 100 
in the 2007 People Survey, compared to 73 out of 100 in 
the 2005 People Survey and 70 out of 100 in the April 2007 
Pulse Survey (Pulse surveys are smaller surveys carried out 
in between People Surveys).
The first Manager Index scored 69 out of 100 globally, with 
individual questions showing that managers are growing 
stronger in coaching, (which scored 8 points higher when 
compared to the 2005 People Survey), feedback, (which 
scored 10 points higher when compared to the 2005 People 
Survey) and recognition, (which scored 7 points higher when 
compared to the April 2007 Pulse Survey).
Leadership continued its strong trend upwards, with 
confidence in the strategy strengthening further. Confidence 
in operating company senior management increased by 8 
points, and trust and confidence in the function/business/
department increased by 8 points in the six months since the 
April 2007 Pulse Survey.
Employees are feeling more cared for, with wellbeing 
questions showing considerable improvement. 57% of 
employees rated their operating company favourably on 
taking a genuine interest in the wellbeing of its people 
(+15 points on 2005 People Survey and +5 points on April 
2007 Pulse Survey). 70% of employees rated their manager 
favourably on supporting them to achieve a work-life balance, 
which is +13 points on the high performing norm (externally 
benchmarked best in class companies who have excellent 
engagement coupled with strong financial performance).

Vodafone is focused on continual improvement and values 
the feedback that the People Survey provides. Specifically 
in response to employee feedback from last year, the Global 
Change Framework was developed, a practical set of guidelines 
with training to help employees effectively manage change 
within the business. 

The Group plans to carry out another full global survey in 
November 2008. Targets have been set by each operating 
company and Group functions to ensure that Vodafone 
continues to drive engagement across the business.

Communications and involvement
Employee engagement remains a key driver for Vodafone. 
Effective employee communication and the need to create 
dialogue with its people is championed at Board level. Vodafone 
continues to use its own products and services to reach out to 
staff – the use of mobile technologies such as SMS, video clips 
and mobile intranet sites is commonplace, all assisting in 
sharing knowledge amongst employees, creating a sense 
of global community and demonstrating the flexibility of 
Vodafone’s products, allowing employees to become advocates 
of the brand.

Visibility and access to the Executive Committee helps 
create Vodafone’s open and honest communication culture. 
The Chief Executive and other members of the Executive 
Committee continue to host the Talkabout programme, which 
puts executives on tour to visit the Group’s operating companies. 
The Executive Committee use these sessions to discuss the 
Group’s strategic goals, listen to employee views and provide an 
opportunity to discuss the issues that most matter to employees. 

20 Vodafone Group Plc Annual Report 2008

A variety of share plans are offered to incentivise and retain our 
employees and, in July 2007, all eligible employees across the 
Group were granted 320 shares under the All Shares plan.

Allocation of Group’s 72,000 
employees by activity (%)

3

2

1

1 Administration – 51.7%
2 Selling and distribution – 30.5%
3 Operations – 17.8%

Retirement benefits are provided to employees and vary 
depending on the conditions and practices in the countries 
concerned. These are provided through a variety of 
arrangements including defined benefit and defined 
contribution schemes.

Measurement of employees’ views of their reward, recognition 
and benefits is undertaken through the global People Survey. 
In the 2007 People Survey, the overall Vodafone Group 
employee response relating to reward and recognition had 
increased favourably. 

Health, safety and wellbeing
The health, safety and wellbeing (“HS&W”) of the Group’s 
customers, employees and others who could be affected by 
its activities are of paramount importance to Vodafone and 
the Group applies rigorous standards to all its operations.

This year has seen a clear focus on execution of the global HS&W 
initiatives across the business. Work progressed on three key 
focus areas agreed with the Global HS&W Board and Group HR 
for the 2008 financial year. These included continued delivery 
of employee wellbeing initiatives as part of the Global People 
Strategy implementation, integration of HS&W into Group 
Supply Chain activities, particularly the Supplier Performance 
Management processes, and updating, communicating and 
implementing Vodafone’s policy on mobile phones and driving.

Improvement of Group wide governance continued with 
integration of serious incident reporting systems for network 
service providers and improved policy and processes for 
managing supplier terminals compliance.

Employment policies
The Group’s employment policies are consistent with the 
principles of the United Nations Universal Declaration of 
Human Rights and the International Labour Organisation Core 
Conventions and are developed to reflect local legal, cultural 
and employment requirements. High standards are maintained 
wherever the Group operates, as Vodafone aims to ensure that 
the Group is recognised as an employer of choice. Employees 
at all levels and in all companies are encouraged to make the 
greatest possible contribution to the Group’s success. The 
Group considers its employee relations to be good.

It also allows an open exchange of views and suggestions on 
how Vodafone can best continue to serve its customers. Monthly 
messages from the Chief Executive, using a wiki platform and 
video-cast, provides another opportunity for the Vodafone 
employees to understand how the Group is progressing against 
its goals and to provide feedback direct to the Chief Executive.

Face to face communication, particularly with employees’ 
line managers, is a fundamental principle of good employee 
engagement and is critical for communicating change 
effectively. Performance and transnational change issues 
are also discussed with employee representatives from the 
European subsidiaries, who meet annually with members of 
the Executive Committee in the Vodafone European Employee 
Consultative Council. 

Equal opportunities and diversity
Vodafone does not condone unfair treatment of any kind and 
operates an equal opportunities policy for all aspects of 
employment and advancement, regardless of race, nationality, 
sex, age, marital status, disability or religious or political belief. 
In practice, this means that the Group is able to select the best 
people available for positions on the basis of merit and capability, 
making the most effective use of the talents and experience of 
people in the business and providing them with the opportunity 
to develop and realise their potential.

In April 2008, Vodafone implemented a new strategy to improve 
gender diversity across the Group. This includes carrying out 
senior leadership training on diversity, and plans to build a more 
inclusive culture.

Vodafone is conscious of the difficulties experienced by people 
with disabilities. Every effort is made to ensure ready access to 
the Group’s facilities and services and a range of products have 
been developed for people with special needs. In addition, 
disabled people are assured of full and fair consideration for all 
vacancies for which they offer themselves as suitable candidates 
and efforts are made to meet their special needs, particularly 
in relation to access and mobility. Where possible, modifications 
to workplaces are made to provide access and, therefore, job 
opportunities for the disabled. Every effort is made to continue 
the employment of people who become disabled via the 
provision of additional facilities, job design and the provision 
of appropriate training.

Reward and recognition
To support the goal of building the best global team by attracting 
and retaining the best people, the Group’s aim is to provide 
competitive and fair rates of pay and benefits in each local 
market where we operate.

Within Vodafone, there are initiatives that reward our employees 
based on their contribution to the success of the business. In the 
2009 financial year, the Group expects to continue to extend 
reward differentiation based on individual contribution, through 
the global reward programmes, including the Global Long Term 
Incentive Plan.

Vodafone Group Plc Annual Report 2008 21

Vodafone – Business

Brand and Distribution

Vodafone’s products and services are available directly, via Vodafone stores and country specific 
Vodafone websites, and indirectly via third party service providers, independent dealers, distributors and 
retailers, to both consumer and business customers in the majority of markets under the Vodafone brand. 

BrandZ UK ranking

1st

In the BrandZ most powerful brands 
ranking. Ranked 11th globally.

Customer strategy and management
Vodafone endeavours to ensure that customer needs are at the 
centre of all of the Group’s actions. The Group seeks to use its 
understanding to deliver relevance and value to each customer 
and communicate to them on an individual, household, community 
or business level, with the ultimate aim of encouraging customers 
to stay with Vodafone for longer and use and promote the Group’s 
services more.

For this reason, the Group has created a Global Customer Value 
Management team to support operating companies with their 
aim to engage with customers directly through a data driven 
approach, linking all the elements of customer interactions to 
deliver exceptional service and consistency in the Group’s 
approach while financially optimising decisions made via a 
branded customer experience across all touchpoints. Recent 
examples of this include: rollout of a consistent and innovative 
store design to eight countries, successful trial of an innovative 
handset based self service solution and creation of a global 
training academy for customer facing staff.

Vodafone’s customer knowledge driven organisation aims to make 
the most of its deep customer understanding by approaching 
customers with the most appropriate product through a channel 
they enjoy at a time that is best for them. This approach firmly 
places Vodafone as an organisation that listens to customers, 
delivers value and enhances their experience.

Vodafone continues to use a customer measurement system 
called “customer delight” to monitor and drive customer 
satisfaction in the Group’s controlled markets at a local and 
global level. This is a proprietary diagnostic system, which 
tracks customer satisfaction across all points of interaction 
with Vodafone and identifies the drivers of customer delight 
and their relative impact. This information is used to identify 
any areas for improvement and focus.

During the 2008 financial year, further econometric tools were 
developed and employed to better quantify the commercial 
impact of improved customer experience by linking customer 
feedback directly to business performance. Results from the 
study are used to generate the Customer Delight Index (“CDI”), 
which is one element of Vodafone’s short term incentive plan 
(“GSTIP”), thereby directly linking employee remuneration with 
customer satisfaction performance. The CDI result for the 2008 
financial year was 73.1 points on a 100 point scale, which was 
2.0 percentage points ahead of the average competitor.

Customer Delight Index

73.1

(2007: 70.6, 2006: 69.9)

Marketing and brand
Brand and customer communications
Vodafone has continued to focus on delivering a superior, 
consistent and differentiated customer experience through 
its brand and communications activities. A new Marketing 
Framework has been developed and implemented across 
the business, which includes a new vision of expanding the 
Group’s category from mobile only to total communications 
“to be the communications leader in an increasingly connected 
world”. Brand and customer experience continues to implement 
Vodafone’s promise of “helping customers make the most 
of their time”. The brand function has also developed a 
methodology to develop competitive local market brand 
positioning, with local brand positioning projects now 
implemented in 12 markets.

To enable the consistent use of the Vodafone brand, a set of 
guidelines has been developed in areas such as advertising, 
retail, online and merchandising, all including detail on how to 
make the brand work across every touchpoint. Since June 2006, 
eight markets have implemented the global retail design. 

In September 2007, Vodafone welcomed India with the “Hutch is 
now Vodafone” campaign. The migration from Hutch to Vodafone 
was one of the fastest and most comprehensive brand transitions 
in the history of the Group, with 400,000 multi brand outlets, 
over 350 Vodafone stores, over 1,000 mini stores, over 35 mobile 
stores and over 3,000 touchpoints rebranded in two months, 
with 60% completed within 48 hours of the launch.

Vodafone regularly conducts Brand Health Tracking, which is 
designed to measure the brand performance against a number 
of key metrics and generate insights to assist the management 
of the Vodafone brand across all Vodafone branded operating 
companies. This tracking has been in place since 2002 and 
provides continuous historical data against key metrics in all 
19 Vodafone branded operating markets. Each operating 
company manages a study that complies with the standards 
and methodology set by Vodafone Group Insights. An external 
accredited and independent market research organisation 
provides global coordination of the methodology, reporting 
and analysis. As a result of these activities the Vodafone brand is 
now ranked number 11 in the BrandZ Top 100 global brands list, 
recently published in The Financial Times, with an estimated 
value attributable to the brand of £18.7 billion.

For the 2008 financial year, Vodafone brand preference among 
its own users reached 81.9%, up 2.0 percentage points on 
the previous financial year, and a performance level that is 
1.0 percentage point higher than its closest competitors. 
In addition, the brand consideration among non-users of 
the brand has increased in the 2008 financial year to 33.5%, 
1.8 percentage points above its market share.

22 Vodafone Group Plc Annual Report 2008

 
 
Sponsorships
Vodafone’s global sponsorship strategy has delivered a strong 
set of results across all Vodafone markets. Central sponsorship 
agreements, including the UEFA Champions League and the title 
sponsorship of the Vodafone McLaren Mercedes F1 team, have 
supported multiple business objectives and enabled Vodafone to 
provide customers with differentiating brand and product 
experiences.

The strong performance of the Vodafone McLaren Mercedes F1 
team during the 2007 season enabled Vodafone to maintain a 
dominant presence in one of the world’s most popular annual 
sporting events. Vodafone successfully integrated the 
sponsorship into a wide variety of business activities including 
communications, events, content and the launch of three 
bespoke handsets.

In Vodafone’s first year as a sponsor of the UEFA Champions 
League, Vodafone became recognised as a leading sponsor of 
the competition (Source: TNS Soccerscope, May 2007) and used 
this association to showcase a variety of products and services 
in a manner designed to build greater affinity with football fans 
across all relevant territories. 

In January 2008, Vodafone became a global partner of the 
Laureus Foundation, which tackles various social challenges 
worldwide through a programme of sports related community 
development initiatives. This agreement complements 
Vodafone’s long standing relationship with sport and aims 
to help Laureus to use sport as a catalyst for inspiring positive 
social change.

To maintain a relevant and strategic role for global sponsorship 
investments, Vodafone is continually reviewing the portfolio to 
maintain pace with business and customer needs. On this basis, 
Vodafone has decided to discontinue the UEFA Champions League 
sponsorship at the end of the 2008/9 competition and increase 
emphasis in global music opportunities. Music’s broad appeal 
and product relevance provides a host of new and exciting 
opportunities for the business and the Group’s customers. 

Distribution
Direct distribution
Vodafone directly owns and manages over 1,150 stores. These 
stores sell services to new customers, renew or upgrade services 
for existing customers, and in many cases also provide customer 
support. A standard store format, which was tested in 2006, was 
rolled out in 11 markets during the 2008 financial year. The store 
footprint is constantly reviewed in response to market conditions 
which resulted in, for example, Vodafone opening a further 
90 stores in Spain and 21 stores in Romania during the year. 
Additionally, all stores in India were rebranded as Vodafone and 
over 40 stores were refurbished to the Group’s standard format.

The Group also has 6,500 Vodafone branded stores, which sell 
Vodafone products and services exclusively, by way of franchise 
and exclusive dealer arrangements.

The internet is a key channel to promote and sell Vodafone’s 
products and services and to provide customers with an easy, 
user friendly and accessible way to manage their Vodafone 
services and access support. As a result, a specific Group wide 
programme is currently being rolled out across all controlled 
markets, in order to ensure Vodafone websites have state of 
the art online capabilities and provide the customer with an 
excellent and consistent online experience.

Additionally, in most operating companies, sales forces are 
in place to sell directly to business customers and some 
consumer segments. 

Indirect distribution
The extent of indirect distribution varies between markets but 
may include using third party service providers, independent 
dealers, distributors and retailers.

The Group hosts MVNOs in a number of markets. These are 
operators who buy access to existing networks and resell 
that access to customers under a different brand name and 
proposition. Where appropriate, Vodafone seeks to enter 
mutually profitable relationships with MVNO partners as 
an additional route to market. During the past year new 
relationships established include Asda in the UK, Euskaltel 
in Spain and Carrefour in Italy.

Number of directly 
owned stores

1,150

Number of branded stores

6,500

Vodafone Group Plc Annual Report 2008 23

 
Vodafone – Business

Vodafone – Business

Products and Services

Vodafone offers voice, messaging, data and fixed broadband services through multiple solutions and 
supporting technologies to deliver on its total communications strategy. The advancements in 3G 
networks and download speeds, handset capabilities and the mobilisation of internet services, have 
contributed to an acceleration of data services usage growth. 

Group service revenue is still predominantly generated by voice 
services, though these services as a percentage of revenue are 
slowly declining as price competition and regulatory pressures 
increase in many markets and the contribution of data grows. 
At the forefront of the Group’s total communications strategy are 
initiatives targeted at providing propositions to customers that 
replace traditional fixed line providers, as well as developing 
new and innovative ways for customers to enjoy the benefits 
of mobility, with the aim to increase the proportion of Group 
service revenue that is generated by data and fixed line services.

So that customers can utilise the services that Vodafone offers, 
many different tariffs and propositions are available, targeted 
at different customer segments and adapted for any localised 
customer preferences and needs. These propositions often 
bundle together voice, data, messaging and, increasingly, 
fixed services so that customers can experience all the different 
services that Vodafone has to offer. Typically, customers are 
classified either as prepay or contract customers. Prepay 
customers pay in advance and are generally not bound to 
minimum contractual commitments, while contract customers 
usually sign up for a predetermined length of time and are 
invoiced for their services, typically on a monthly basis.

Analysis of Group service revenue
(%)

2008

2007

3 4

2

3 4

2

1

1

1 Voice – 75%
2 Messaging – 12%
3 Data – 7%
4 Fixed line – 6%

1 Voice – 77%
2 Messaging – 12%
3 Data – 5%
4 Fixed line – 6%

over 140 of Vodafone’s largest multinational customers with 
consistent levels of service, support and commercial terms 
worldwide, by taking specific responsibility for managing these 
multinational customers. 

As different tariffs and propositions are launched, the Group is 
increasingly leveraging the positive experiences in one market to 
provide initiatives across the Group. Offers with strong customer 
appeal and commercial benefit are being quickly adapted and 
rolled out to other markets. An example includes a range of 
“Out of Credit” solutions for prepay customers, through which 
Vodafone provides temporary credit to a customer which is 
then repaid when the customer next tops-up. Reverse charging 
capabilities have also been introduced across most markets. 
These facilities are very popular with prepay customers and 
have been launched in most European markets. 

The experience gained in the Group’s more mature markets is 
also being used to develop more sophisticated offers across the 
emerging markets, many of which have a very high percentage 
of prepay customers, and Vodafone is leveraging established 
bonus and reward prepay pricing mechanisms, which incentivise 
higher usage and spend at an individual customer level. 

The Group is also growing usage and account penetration in the 
business segment. Vodafone Global Enterprise (“VGE”) provides 

Over the last year, VGE launched a number of new products 
and services, including, in July 2007, the launch of Vodafone 
Applications Service, a service hosted by Vodafone and available 
in ten countries, enabling companies to mobilise applications 
such as SAP®, Siebel and Salesforce.com to a choice of mobile 
devices. VGE has also developed a globally consistent pricing 
structure for global business customers and has launched a 
new voice roaming tariff that can be used for both domestic and 
international voice usage that is available across five European 
markets. A data roaming package has also been developed 
that is simple, predictable, capped and available across ten 
European markets.

Having traditionally been a key player in the provision of 
corporate and small and medium enterprises (“SME”) voice 
solutions in many markets, Vodafone is increasingly offering 
tailored and innovative solutions for small business and 
professional business customers. Many of these offers use the 
capabilities already developed for larger companies and provide 
benefits such as virtual private network services and Vodafone 
Wireless Office solutions to much smaller entities.

Summary of Group products and services at 31 March 2008

Vodafone at Home 
Vodafone Wireless Office 
Vodafone Passport 
Vodafone live! – Internet on your mobile 
Vodafone Mobile Connect data card or 
Vodafone Mobile Connect USB modem  

Europe 
8 
9 
11 
9 

11 

EMAPA 
3 
5 
3 
– 

8 

Number of markets available
Number of
customers(1)
4.4 million
3.0 million
17.5 million
2.0 million

Partner 
markets 
– 
– 
3 
– 

25 

2.7 million

Note:
(1)   Customers are presented on a controlled (fully consolidated) and jointly controlled (proportionately consolidated) basis in accordance with the Group’s 

current segments.

24 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
  
 
 
 
  
Voice services 
continue to make 
up the largest portion 
of the Group’s revenue. 
The Group has 
undertaken a wide 
range of activities 
to stimulate growth 
in voice usage in the 
past year.

Innovative tariffs
Many different tariffs and propositions are available, 
targeted at different customer segments and adapted 
for any localised customer preferences and needs.

Voice roaming
Roaming allows users to make and receive calls using 
a mobile network  in the country they are visiting. 
A roaming tariff, Vodafone Passport, enables customers 
to “take their home tariff abroad”.

Voice revenue

£24,879m

(2007: £22,268m, 2006: £21,304m)

Voice minutes usage 
growth for the Group’s 
principal mobile markets(1)

Voice

Fixed 
Location

Vodafone At Home
A range of offers designed to introduce 
Vodafone into the household as a total 
communications provider.

Outgoing
(billions of minutes)

106.9

87.9

70.9

Vodafone Office
A series of products and services 
designed to meet all business customers’ 
communications needs.

Voice services
Revenue from voice services, earned when customers make and 
receive calls, is classified primarily as outgoing voice, incoming 
voice and voice roaming. In addition, the Group is delivering on 
customers’ total communications needs and driving greater 
voice usage through offering integrated fixed location based 
communications services.

Incoming voice 
Incoming voice revenue is generated when a Vodafone mobile 
customer receives a call from a user on another fixed or mobile 
network. Fees classified as incoming voice revenue are generally 
not charged to the Vodafone customer receiving the call but, 
rather, the telecommunications company that routed the call 
to the Vodafone network. 

Outgoing voice 
The fees charged to a Vodafone mobile customer who initiates 
a call are classified in outgoing voice revenue. Despite price 
pressures in many markets due to the competitive environment, 
increased outgoing voice usage generated from the success of 
the wide range of tariffs and propositions on offer and the overall 
increase in the customer base in the Group has led to outgoing 
voice revenue staying relatively stable as a proportion of Group 
service revenue.

Propositions relating to voice services feature heavily in the 
tariffs and promotions that the Group offers its customers. In 
particular, the development of a range of unlimited value offers 
has been particularly appealing to customers and has stimulated 
voice usage growth. An example includes free weekend calling, 
which had strong customer acceptance in markets such as 
the UK, Germany and Ireland. These offers increase customer 
engagement with their mobile phone and Vodafone services 
in general, driving a broader increase in usage.

These fees are generally based on termination rates determined 
by local regulators. Due to regulation in many markets it has been 
the trend for these rates to fall in recent years, and for the year 
ended 31 March 2008 incoming voice revenue generated 14% of 
the Group’s total service revenue. This has declined from 15% and 
17% in the previous two financial years respectively. For further 
details see “Additional Information – Regulation” on page 147.

Voice roaming
When travelling abroad, roaming allows Vodafone’s customers to 
use the Group’s services on a mobile network in a country they 
are visiting. The Group continued to expand its roaming coverage 
and services during the 2008 financial year. The focus was to 
drive customer satisfaction through greater value, transparency 
and simplicity across Vodafone’s roaming propositions.

Vodafone’s flagship roaming tariff, Vodafone Passport, enables 
customers to “take their home tariff abroad”, offering greater 
price transparency and certainty to customers when they are 
roaming. While abroad, customers can make calls using their 
domestic tariff, in some cases including free minute bundles, and 
receive calls at no charge for a one-off connection fee per call.

8
0
0
2

7
0
0
2

6
0
0
2

Incoming
(billions of minutes)

40.8

37.4

35.1

8
0
0
2

7
0
0
2

6
0
0
2

Note:
(1)   Germany, Italy, Spain and the UK

Vodafone Group Plc Annual Report 2008 25

Vodafone – Business

Vodafone – Business

Products and Services continued

Customer usage patterns continue to show that, on average, 
Vodafone Passport customers both talk more and pay less 
per call when abroad. Customer research also indicates that 
Vodafone’s customers have a greater preference for Vodafone 
Passport over the regulated roaming rates, which has been 
substantiated by the relative uptake of the two propositions 
since the summer of 2007.

Vodafone Passport was not directly affected by regulation 
relating to roaming prices introduced by the European Union 
in June 2007. However, by 31 August 2007, all of Vodafone’s 
12 European markets had reduced the price of their Vodafone 
World tariff in order to comply with the regulation.

Fixed location based services
The Group is delivering on customers’ total communications 
needs and driving greater voice usage through offering integrated 
communications services.

Vodafone At Home
Vodafone At Home comprises a range of offers designed to 
introduce Vodafone into the household as a total communications 
provider. Vodafone At Home voice propositions offer customers 
the opportunity to satisfy their communications needs through 
one operator and with a single device.

Continued progress has been made to drive customer uptake 
of Vodafone At Home voice services with an option for at home 
calling now available in most of the Group’s European markets. 
These take the form of either zonal tariffs, through which 
customers can call for a reduced rate when in their home area, 

or alternatively in several markets unlimited calling to fixed line 
numbers for a fixed subscription has been introduced, providing 
a strong incentive for customers to use their mobile rather than 
their fixed line in the home environment.

The development of Vodafone’s total communications capability, 
including the increasing availability of fixed broadband in many 
markets, will widen the range of services which can now be 
offered as part of the Vodafone At Home portfolio.

Vodafone Office 
Vodafone Office is the umbrella name for a series of products 
and services designed to meet all business customers’ 
communications needs. 

Vodafone Wireless Office provides companies the opportunity 
to embrace the benefits of mobilising their workforce and reduce 
their number of fixed desk phones, facilitating the transfer of 
voice minutes from the fixed to the mobile network. The solution 
includes a closed user group tariff, allowing employees to call 
each other for a flat monthly fee. In Germany, Spain, Greece, Italy 
and Portugal, the offer has been expanded to include location 
based office zone charging, giving preferential rates when 
calling from an office location. Additionally, in some markets, 
geographic numbers have been introduced, enabling further 
fixed to mobile substitution. 

Additionally, the Group is actively promoting fixed line telephony 
to business customers in six controlled markets, in line with its 
total communications strategy.

Messaging revenue

£4,079m

(2007: £3,587m, 2006: £3,289m)

All of the Group’s 
mobile operations 
offer messaging 
services, which allow 
customers to send 
and receive messages 
using mobile handsets 
and various other 
devices. 

Messaging

SMS usage for the Group’s 
principal mobile markets(1)

Billions of messages 

62.1

48.9

44.6

SMS
Allows customers to send and receive 
simple text messages.

MMS
Allows customers to send and receive 
multiple media, such as pictures, music, 
sound, video and text.

Messaging services
All of the Group’s mobile operations offer messaging services, 
allowing customers to send and receive messages using 
mobile handsets and various other devices. 

8
0
0
2

7
0
0
2

6
0
0
2

Note:
(1)   Germany, Italy, Spain and the UK

SMS messaging
SMS messaging allows customers to send and receive simple text 
messages and experienced usage growth of 38.9% in the year 
ended 31 March 2008, driven by improved marketing analytics 
to support best practice sharing and value focused pricing. 

MMS messaging
MMS messaging, offering customers the ability to send 
and receive multiple media, such as pictures, music, sound, 
video and text, to and from other compatible devices, 
is also available in all Group mobile operations. MMS usage 
experienced a 15.8% growth in the 2008 financial year across 
the Group through improved service quality, value focused 
pricing and a broader portfolio of devices.

26 Vodafone Group Plc Annual Report 2008

The Group offers 
a number of products 
and services to 
enhance customers’ 
access to data services, 
including Vodafone 
live! for consumers, 
as well as a suite of 
products for business 
users consisting of 
Vodafone Mobile 
Connect data cards, 
internet based email 
solutions and 
Vodafone Office. 

Data revenue

£2,180m

(2007: £1,428m, 2006: £1,098m)

Data

Vodafone live!
Offers a combination of browsing, Google search, full track 
music downloads, games and television services.

Data roaming
Provides access to the Group’s services in the country a 
customer is visiting. The Group continued to improve the 
simplicity and value for money offered to data customers.

Mobile applications
Vodafone Email Plus, Windows Mobile® Email from Vodafone 
and BlackBerry® from Vodafone provide customers with 
wireless access to business and internet based email solutions. 

Vodafone Mobile Connect
Provides simple and secure access  to existing business 
systems such  as email, corporate applications, company 
intranets and the internet  for customers on the move.

Data services
The Group offers a number of products and services to enhance 
customers’ access to data services. These include services 
supporting access to the internet via laptops and PCs and access 
to the internet, music, games and television services through the 
Vodafone live! portal on customer handsets. 

Vodafone live! – Internet on Your Mobile
During the 2008 financial year, Vodafone introduced “Internet 
on Your Mobile”, which offers a combination of easy to use and 
secure customer browsing, Google search, a tariff for unlimited 
browsing and integrated services from leading internet brand 
partners. Customers can now use their mobile to access and 
update their profile on the social networks of their choice, view 
or upload YouTube videos from their mobile, buy or sell items on 
eBay and check locations on Google Maps™. To date, this service 
has been fully launched in Germany, Italy, Spain, the UK, Greece, 
the Netherlands, Portugal, Ireland and France. Two million 
customers were benefiting from this service at 31 March 2008. 

The Group has been developing its presence in the converging 
communications and PC space by signing instant messaging 
partnerships with Yahoo! and MSN. Instant messaging enables 
users to communicate to one or more friends through interactive 
sessions using a dedicated and easy interface. These services 
are primarily available in the more mature markets, such as 
Germany Italy, Spain, the UK, the Netherlands, Portugal and 
France. Vodafone also partnered with Microsoft to develop a 
communications service for the PC, presented at the Cebit 
exhibition in March 2008.

Vodafone live! – music, games, television services
Throughout the 2008 financial year, the Group continued to 
improve the customer experience for music, games and television 
offerings available through Vodafone live!.

The full track music downloads service was significantly 
improved by the launch of a new mobile and PC music player. 
The service allows Vodafone’s customers to search for music, 
artists’ pages and previews from a catalogue of more than 750,000 
songs, including some of the world’s greatest artists through 
agreements with Universal Music, Sony BMG Music Entertainment, 
EMI, Warner Music and independent record labels. Additionally, 
Vodafone has exclusively distributed and promoted Madonna’s 
single “4 minutes” in a number of markets, including the UK, 
Spain, Italy, Greece, France, Turkey, India and Australia.

Vodafone strengthened its global games portfolio by offering 
popular titles such as Pro Evolution Soccer 2008 from Konami. 
The game was launched simultaneously across markets with 
extensive marketing and advertising through different mediums, 
including in-console game Vodafone brand advertising. The 
user access and user experience continues to be improved by 
embedding a selection of the latest games onto handsets.

Two million 
“Internet on 
Your Mobile”
customers
at 31 March 2008

Mobile TV is available in 21 controlled and jointly controlled 
markets with an average of 20 channels offered. Video content 
is sourced both locally and internationally in order to provide 
value for money to customers and ensure that the offering 
reflects the unique culture and attitudes of specific countries. 
Vodafone has local agreements with broadcasters, such as the 
BBC, ZDF, RAI, Pro-Sieben, Channel 4 and RTL. Internationally, 
content is sourced from HBO, Fox, NBC Universal, Warner 
Brothers, UEFA Champions League, Vodafone McLaren 
Mercedes and MTV. Vodafone now has a monthly average 
of 850,000 customers subscribing to Mobile TV. 

Data roaming 
When travelling abroad, roaming allows Vodafone’s customers to 
use the Group’s services on a mobile network in the country they 
are visiting. Vodafone continued to improve the simplicity, price 
predictability and value for money offered to customers for data 
roaming services. For Vodafone Mobile Connect users, Vodafone 
complemented the monthly roaming bundle launched in 2005 
with a daily roaming tariff, appealing to both the regular and less 
frequent international travellers alike. At 31 March 2008, the 
monthly and daily tariff was available in nine of Vodafone’s 
European markets. Vodafone will continue to support the growth of 
data roaming services through simple, easy to understand pricing.

Mobile applications 
There has been an increasing demand for handheld solutions 
that allow real time access to email, calendar, address book and 
other applications. Vodafone Email Plus, Windows Mobile® 
Email from Vodafone and BlackBerry from Vodafone provide 
business customers, ranging from small start up companies to 
multinational corporates, with wireless access to their business 
and internet based email solutions.

Vodafone Mobile Connect
The Vodafone Mobile Connect offering allows laptop and PC 
users access to the internet and to business customers’ systems 
such as email, corporate applications and company intranets via 
Vodafone Mobile Connect data cards, or Vodafone Mobile Connect 
USB modems. These are discussed in more detail on page 29. 

Vodafone Group Plc Annual Report 2008 27

Vodafone – Business

Vodafone – Business

Products and Services continued

Fixed line revenue

£1,874m

(2007: £1,580m, 2006: £1,391m)

To assist customers in 
meeting their total 
communications needs 
and to provide 
additional revenue 
streams to the Group, 
Vodafone has 
diversified and 
expanded the services 
it provides. 

Fixed and other

Fixed services
An increased number of fixed broadband offerings allow 
the Group to assist customers in meeting their total 
communications needs.

Mobile advertising
Vodafone has been extending its business model to 
generate revenue from advertising by partnering with 
advertising specialists in individual markets.

Business managed services
Vodafone is developing new ways of enabling business 
customers to mobilise and increase the efficiency of 
their workforce.

Over one 
billion advert 
impressions
in the year to 31 March 2008

Fixed services
During the 2008 financial year, Vodafone pursued the 
development of fixed broadband services in many of the Group’s 
markets, in order to provide customers with data and fixed voice 
solutions to meet their total communications needs, mainly 
through Digital Subscriber Line (“DSL”) technology. As a result, 
fixed broadband active lines have increased to 3.6 million at 
31 March 2008, up from 2.1 million active lines one year earlier.

Business managed services
As part of the total communications strategy, Vodafone is 
offering our business customers solutions which meet 
a wider variety of their communications needs, and also 
developing new ways of enabling them to mobilise and increase 
the efficiency of their workforce. Vodafone is at the forefront of 
the market in a number of these solutions, including:

secure remote access – a service enabling customer 
employees to access their network through their laptop, 
on the move, both while in their home country and 
when roaming; and
applications – many software programs have been developed 
for use on mobile devices and Vodafone can integrate these 
into the customer’s mobile portfolio. These applications can 
satisfy many needs, such as:
–

 enabling a workforce to have up to date sales
information fully aligned across the business and
available at any time, anywhere; and
 providing workforce scheduling to mobile employees 
which can be updated centrally and in real time, ensuring 
the customer can satisfy all their own customer needs 
quickly and efficiently.

–

These solutions open up a new revenue stream for Vodafone 
by providing an end to end solution, integrating these into 
the customer’s infrastructure and subsequently managing 
the service.

In December 2007, Vodafone completed the acquisition of 
Tele2 in Italy and Spain (“Tele2”), which had almost 800,000 
fixed broadband customers. Vodafone branded consumer fixed 
broadband offers were also launched in Greece, the Netherlands, 
Portugal, New Zealand and Egypt during the 2008 financial year. 

•

•

Business fixed broadband offers have been recently launched in 
the Czech Republic and in Italy, while a fixed broadband WiMax 
offer was launched in Malta.

Other services
Mobile advertising
The Group has been extending its business model to generate 
revenue from mobile advertising by partnering with advertising 
specialists in individual markets. Vodafone introduced mobile 
advertising in nine markets and the core capabilities continue to 
be developed, such as WAP banners and messaging formats, as 
well as more sophisticated targeting offers.

A critical area of activity required to grow the market is the 
development of common standards that can be adopted by 
all market participants. Vodafone is taking a leading role in 
this activity, which has achieved its first results:

•

•

•

 Banners for WAP display formats have been defined by the 
Mobile Marketing Association (MMA);
 Messaging format definition activity has recently commenced; 
and
 Agreement was reached in the UK between Vodafone, O2, 
Orange, T-mobile and Hutchison to progress an inter-operator 
standard for mobile advertising in the 2008 calendar year. 

28 Vodafone Group Plc Annual Report 2008

10 million branded 
handsets shipped
in the year to 31 March 2008

Enables customers 
to utilise the services 
that Vodafone offers.

Handsets
A wide ranging handset portfolio covering different 
customer segments, price points and a variety of designs.

Devices

Vodafone Mobile Connect
Provides simple and secure access to the internet and 
to business customers’ systems such as email, corporate 
applications and company intranets.

Devices
To enable customers to utilise the services that Vodafone offers, 
the Group also offers a wide range of devices to access those 
services, such as handsets, the Vodafone Mobile Connect card with 
3G broadband and the Vodafone Mobile Connect USB modem.

Handsets
The Group’s operating companies and partner markets benefit 
from a wide ranging handset portfolio, covering different 
customer segments, price points and an increasing variety of 
designs. During the 2008 financial year, Vodafone launched 
75 new models, ranging from handsets for core voice services 
up to premium multimedia devices. The handset portfolio 
was also expanded into the entry segment to better address 
emerging markets and the prepaid market in Europe. In May 
2008, Vodafone signed an agreement with Apple to sell the 
iPhone in ten markets – Australia, Czech Republic, Egypt, 
Greece, Italy, India, Portugal, New Zealand, South Africa and 
Turkey. Vodafone and Apple are working together to introduce 
the product in each market during the 2009 financial year.

Vodafone live! portfolio 
Vodafone continues to drive 3G penetration and increased the sales 
share of 3G handsets as a percentage of total phones sold up to 53% 
for the year ended 31 March 2008. With the launch of the exclusive 
Sony Ericsson V640i and an exclusive Mobile Internet variant of the 
Nokia 6120c, Vodafone also pushed HSDPA into the mid-tier price 
segments to provide 3G broadband experience for the mass market. 
Sales of handsets that support HSDPA represented 26% of total 3G 
handset sales for the year ended 31 March 2008.

The introduction of the new “Internet on Your Mobile” services 
was supported with a selection of 15 consumer handsets. These 
have been customised for the internet experience on mobile 
handsets, including the three high-end devices Nokia N95 8GB, 
Sony Ericsson W910i and Samsung SGH-F700V QBowl.

Open Operating System (“OS”) devices are now playing a strong 
role in supporting an application-centric service delivery model. 
In September 2007, Vodafone and its partners announced 
the first two devices launching under the Microsoft Windows 
Mobile collaboration, the Palm® Treo™ 500V and the Samsung 
SGH-i640V, as well as a range of S60 devices from Nokia and 
Samsung. Sales of Open OS devices represented 23% of 3G 
devices sales for the year ended 31 March 2008.

Vodafone branded device portfolio 
In the 2008 financial year, Vodafone offered nine consumer 
handsets under its own brand and shipped over 10 million 
devices in over 30 markets. On 21 May 2007, Vodafone 
announced the Vodafone 125 and Vodafone 225, the first 
ultra low cost handsets under the Vodafone brand, providing 
operating companies and partner markets with the lowest cost 
mobile phone ever launched by the Group. The Vodafone 125 
and Vodafone 225 played an important role in supporting the 
Vodafone brand launch in India. In December 2007, the 
Vodafone 720 and the Vodafone Mobile Connect USB Modem 
were introduced. The Vodafone Mobile Connect USB Modem 
and the Vodafone 720 have won the iF design award, which 
recognises the best product design in the world and is run 
by the International Design forum in Hanover, Germany.

Business portfolio
Vodafone continues to expand the business portfolio. 
Two exclusive devices were introduced for the business customer: 
the Palm Treo 500v and the BlackBerry® Curve™ 8310 
Smartphone. Both of these devices are designed to offer a 
blend of business grade email combined with Vodafone live! 
consumer services, such as Google Maps, internet browsing 
and instant messaging. In addition, the BlackBerry 8100 series 
and the BlackBerry 8110 series continue to create strong 
market demand. The broadening of the Nokia E series range 
increasingly drives sales in the business segment, and has 
capability to leverage the consumer relevant services deployed 
in the Nokia N series.

Vodafone Mobile Connect
The Vodafone Mobile Connect card with 3G broadband offers 
enhanced speeds which can be up to 7.2 Mbps downlink and up 
to 2.0 Mbps uplink by utilising HSPA technology.

Built-in 3G broadband from Vodafone is now available across a 
portfolio of 44 laptop models. Vodafone’s partners Acer, Dell, 
HP and Lenovo fit a Vodafone SIM at point of manufacture into 
laptops which include a built-in modem and collaborate with 
Vodafone in sales and marketing activities.

The Group has a range of Vodafone Mobile Connect USB modems 
with exclusive designs, including USB sticks, all benefiting from 
“plug and go” software. Their ease of use and attractive designs 
support their deployment through consumer channels.

Vodafone Group Plc Annual Report 2008 29

Vodafone – Performance

Key Performance Indicators 

The Board and the Executive Committee monitor Group and regional performance 
against budgets and forecasts using financial and non-financial metrics. 
In addition to these metrics, the Group has also identified certain Key Performance 
Indicators(1) (“KPIs”) to measure progress against the Group’s strategic objectives. 

Financial KPIs

KPI 
Group 
Revenue and related  
organic growth(2) 

Adjusted operating profit  
and related organic growth(2) 

Free cash flow(2) 

Capitalised fixed asset additions 

Adjusted earnings per share(2) 

Purpose of KPI 

Measure of the Group’s success in growing revenue given 
 its strategic objectives to stimulate revenue in the Europe  
region and to deliver strong growth in emerging markets.
Also used in determining management’s remuneration.
Measure used for the assessment of operating performance  
 as it represents the operating profitability of the Group  
excluding non-operating income of associates, impairment 
losses and other income and expense.
Also used in determining management’s remuneration.
 Provides an evaluation of the cash generated by the  
Group’s operations and available for reinvestment, 
shareholder returns or debt reduction. 
Also used in determining management’s remuneration.
 Measure of the Group’s investment in capital expenditure 
to deliver services to customers. 
 Measure of the Group’s operating performance after taking  
into account taxation and financing costs. Impacts the level 
of dividend payout as the Group’s dividend policy is based 
on adjusted earnings per share.
Also used in determining management’s remuneration.

2008 

2007 

Year ended 31 March
2006

£35,478m 
4.2% 

£31,104m 
4.3% 

£10,075m 
5.7% 

£9,531m 
4.2% 

£29,350m
7.5%

£9,399m
11.8%

£5,540m 

£6,119m 

£7,119m

£5,075m 

£4,208m 

12.50p 

11.26p 

£4,005m

10.11p

Operational KPIs 

KPIs 
Group 
Mobile customer net additions 

3G registered devices and  
related organic growth 
Customer delight index 

Purpose of KPI 

Measure of the Group’s success at attracting new 
and retaining existing customers.
Measure of the number of 3G devices, which are key 
enablers of future data revenue growth. 
 Measure of customer satisfaction across the Group’s controlled  
markets and its jointly controlled market in Italy.
Also used in determining management’s remuneration.

2008 

40.5m 

27.0m 
67.5% 
73.1 

2007 

23.9m 

15.9m 
105.6% 
70.6 

Year ended 31 March
2006

26.6m

7.9m
461.1%
69.9

Notes:
(1)  Definition of the key terms are provided on page 155.
(2) See ‘Non-GAAP information’ on page 150 for further details on the use of non-GAAP measures.
(3)  Measurement of total communications revenue began on 1 April 2006, following the launch of current strategy in May 2006.
(4)  KPI includes the results of common functions. For the year ended 31 March 2006, the KPI excludes the impact of Vodafone Sweden which was disposed of in January 2006.

30 Vodafone Group Plc Annual Report 2008

 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
Strategic KPIs

KPI 
Group  
Total communications revenue 

Purpose of KPI 
“Innovate and deliver on our customers’ total communications needs” 
 Measures the Group’s growth in total communications  
revenue, a key driver in the growth of the business for the future.
Also used in determining management’s remuneration.
Measures progress against the Group’s target to increase total 

£4,565m 

12.9% 

2008 

2007 

Year ended 31 March
2006

£3,310m 

See note 3

10.6% 

See note 3

Total communications revenue  
as a percentage of Group revenue  communications revenue to 20% of total Group revenue by 
the 2010 financial year. 
Data revenue growth is expected to be a key driver of  
the future growth of the business. 

Data revenue and related  
organic growth(2) 

Europe 
Revenue and related  
organic growth(2) 
Adjusted operating profit 
and related organic growth(2) 
Operating expenses as a  
percentage of service revenue 

Voice usage (millions of minutes) 

Mobile capital intensity(4) 

“Revenue stimulation and cost reduction in Europe” 
Revenue and revenue growth is an indicator of the 
success of the revenue stimulation strategy. 
Measure of profitability and also used to track success  
in stimulating revenue and reducing costs. 
Measure of how operating expenses are being controlled 
 and is an indicator of the success of the cost reduction 
measures within the Europe region.
 Voice usage is an important driver of revenue growth  
especially in light of continuing price reductions due 
to the competitive and regulatory environment.
 Measures the Group’s performance against its target  
to reduce European mobile capital expenditure to
revenue ratio to 10% for the 2008 financial year.

£2,180m 
40.6% 

£1,428m 
30.7% 

£1,098m
51.8%

£26,081m 
2.0% 
£6,206m 
(1.5)% 
23.4% 

£24,592m 
1.4% 
£6,159m 
(3.7)% 
23.8% 

£24,733m
5.6%
£6,425m 
5.2%
22.8%

182,613 

156,546 

135,933

9.9% 

11.8% 

12.4%

EMAPA 
Revenue and related  
organic growth(2) 
Adjusted operating profit and 
related organic growth(2) 
Operating expenses as a  
percentage of service revenue 
Mobile customers and  
related organic growth 

“Deliver strong growth in emerging markets” 
Revenue growth is an indicator of the success of the 
strategy to deliver growth in emerging markets. 
Measure of profitability and also used to ensure  
EMAPA is delivering strong profitable growth. 
Measure of how operating expenses are being  
 controlled in an environment of strong growth.
The number of closing mobile customers in the customer  
 base and the related growth is an indicator of the success  
of the strategy to deliver growth in emerging markets.

£9,345m 
14.5% 
£3,729m 
20.9% 
25.9% 

119.1m 
21.2% 

£6,441m 
21.1% 
£3,244m 
27.4% 
24.7% 

61.9m 
26.7% 

£4,554m
19.4%
£2,763m 
16.0%
25.1%

39.8m
38.3% 

Vodafone Group Plc Annual Report 2008 31

 
 
 
  
 
 
 
 
 
 
Vodafone – Performance

Operating Results

This section presents the Group’s operating performance for the 2008 financial year compared to the 
2007 financial year and for the 2007 financial year compared to the 2006 financial year, providing 
commentary on how the revenue and the adjusted operating profit performance of the Group and its 
operating segments within the Europe and EMAPA regions have developed in the last three years.

2008 Financial Year Compared to the 2007 Financial Year
Group

Voice revenue(1) 
Messaging revenue 
Data revenue 
Fixed line revenue(1) 
Other service revenue 
Service revenue 
Acquisition revenue 
Retention revenue 
Other revenue 
Revenue 
Interconnect costs 
Other direct costs 
Acquisition costs 
Retention costs 
Operating expenses 
Acquired intangibles amortisation 
Purchased licence amortisation 
Depreciation and other amortisation 
Share of result in associates(3) 
Adjusted operating profit 
Adjustments for: 

Impairment losses 

  Other income and expense 
  Non-operating income of associates 
Operating profit/(loss) 
Non-operating income and expense 
Investment income 
Financing costs 
Profit/(loss) before taxation 
Income tax expense 
Profit/(loss) for the financial year from continuing operations 
Loss for the financial year from discontinued operations 
Profit/(loss) for the financial year 

Europe 
£m 
17,485 
3,262 
1,827 
1,827 
29 
24,430 
1,039 
355 
257 
26,081 
(3,980) 
(2,064) 
(2,872) 
(1,756) 
(5,719) 
(78) 
(846) 
(2,985) 
425 
6,206 

EMAPA 
 £m 
7,486 
824 
359 
48 
1 
8,718 
450 
34 
143 
9,345 
(1,391) 
(1,354) 
(939) 
(259) 
(2,257) 
(648) 
(63) 
(1,154) 
2,449 
3,729 

Common 
functions(2) Eliminations 
£m 
(92) 
(7) 
(6) 
(1) 
− 
(106) 
(1) 
− 
(11) 
(118) 
106 
− 
1 
− 
11 
− 
− 
− 
− 
− 

£m 
− 
− 
− 
− 
− 
− 
− 
− 
170 
170 
− 
76 
− 
− 
97 
− 
− 
(205) 
2 
140 

% Change
organic

£ 

14.4 

4.3

14.1 

4.2

5.7 

5.7

Group 
2008 
£m 
24,879 
4,079 
2,180 
1,874 
30 
33,042 
1,488 
389 
559 
35,478 
(5,265) 
(3,342) 
(3,810) 
(2,015) 
(7,868) 
(726) 
(909) 
(4,344) 
2,876 
10,075 

− 
(28) 
− 
10,047 
254 
714 
(2,014) 
9,001 
(2,245) 
6,756 
− 
6,756 

Group
2007 
£m 
22,268
3,587
1,428
1,580
8
28,871 
1,385
375
473
31,104 
(4,628)
(2,761)
(3,281)
(1,755)
(6,719)
(414)
(892)
(3,848)
2,725
9,531 

(11,600)
502
3
(1,564)
4
789
(1,612)
(2,383)
(2,423)
(4,806)
(491)
(5,297)

Notes:
(1)   Revenue relating to fixed line activities provided by mobile operators, previously classified within voice revenue, is now presented as fixed line revenue, together with revenue from fixed line 

operators and fixed broadband. All prior periods have been adjusted accordingly. 

(2)  Common functions represents the results of the partner markets and the net result of unallocated central Group costs and recharges to the Group’s operations, including royalty fees for use 

of the Vodafone brand. 

(3)   During the year ended 31 March 2008, the Group changed its organisational structure and the Group’s associated undertaking in France, SFR, is now managed within the Europe region and 

reported within Other Europe. The results are presented in accordance with the new organisational structure.

Revenue
Revenue increased by 14.1% to £35,478 million for the year ended 31 March 2008, with organic growth of 4.2%. The impact of acquisitions and disposals was 
6.5 percentage points, primarily from acquisitions of subsidiaries in India in May 2007 and Turkey in May 2006 as well as the acquisition of Tele2’s fixed line 
communication and broadband operations in Italy and Spain in December 2007. Favourable exchange rate movements increased revenue by 3.4 percentage points, 
principally due to the 4.2% change in the average euro/£ exchange rate, as 60% of the Group’s revenue for the 2008 financial year was denominated in euro.

Revenue grew in the Europe and EMAPA regions by 6.1% and 45.1%, respectively, with growth in the EMAPA region benefiting from a 27.5 percentage point impact 
from acquisitions and disposals. On an organic basis, Europe recorded growth of 2.0%, while EMAPA delivered an increase of 14.5%. EMAPA accounted for 62.1% of 
the organic growth for the Group. 

Organic revenue growth was driven by the higher customer base and successful usage stimulation initiatives, partially offset by ongoing price reductions and the 
impact of regulatory driven reductions. Growth in data revenue was particularly strong, up 40.6% on an organic basis to £2,180 million, reflecting an increasing 
penetration of mobile PC connectivity devices and improved service offerings. 

Operating result
Operating profit increased to £10,047 million for the year ended 31 March 2008 from a loss of £1,564 million for the year ended 31 March 2007. The loss in the 2007 
financial year was mainly the result of the £11,600 million of impairment charges that occurred in the year, compared with none in the 2008 financial year. 

32 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net financing costs before dividends from investments increased by 89.2% to 
£823 million due to increased financing costs, reflecting higher average debt 
and effective interest rates. After taking account of hedging activities, the net 
financing costs before dividends from investments are substantially denominated 
in euro. At 31 March 2008, the provision for potential interest charges arising on 
settlement of outstanding tax issues was £1,577 million (2007: £1,213 million).

Taxation
The effective tax rate is 24.9% (2007: 26.3% exclusive of impairment losses). 
The rate is lower than the Group’s weighted average statutory tax rate due to the 
structural benefit from the ongoing enhancement of the Group’s internal capital 
structure and the resolution of historic issues with tax authorities. The 2008 
financial year tax rate benefits from the cessation of provisioning for UK Controlled 
Foreign Company (“CFC”) risk as highlighted in the 2007 financial year. The 2007 
financial year additionally benefited from one-off additional tax deductions in Italy 
and favourable tax settlements in that year. 

The 2007 effective tax rate including impairment losses was (101.7)%. The negative 
tax rate arose from no tax benefit being recorded for the impairment losses of 
£11,600 million. 

Earnings/(loss) per share
Adjusted earnings per share increased by 11.0% from 11.26 pence to 12.50 pence 
for the year to 31 March 2008, primarily due to increased adjusted operating profit 
and the lower weighted average number of shares following the share consolidation 
which occurred in July 2006. Basic earnings per share from continuing operations 
were 12.56 pence compared to a basic loss per share from continuing operations 
of 8.94 pence for the year to 31 March 2007.

Profit/(loss) from continuing operations 
attributable to equity shareholders 

Adjustments: 

Impairment losses 

  Other income and expense(1) 

 Share of associated undertakings’ 
  non-operating income and expense 
  Non-operating income and expense(2) 

Investment income and financing costs(3) 

  Taxation 
Adjusted profit from continuing 
operations attributable to 
equity shareholders 

Weighted average number of 
shares outstanding 
  Basic 
  Diluted(4) 

2008 
£m 

2007
£m

6,660 

(4,932)

– 
28 

11,600
(502)

– 
(254) 
150 
44 

(3)
(4)
39
13

6,628 

6,211

53,019 
53,287 

55,144
55,144

Notes:
(1)   The amount for the 2008 financial year represents a pretax charge offsetting the tax benefit 

arising on recognition of a pre-acquisition deferred tax asset. 

(2)  The amount for the 2008 financial year includes £250 million representing the profit on 
disposal of the Group’s 5.60% direct investment in Bharti Airtel Limited (“Bharti Airtel”).

(3)   See notes 1 and 2 in investment income and financing costs.
(4)   In the year ended 31 March 2007, 215 million shares have been excluded from the calculation 

of diluted loss per share as they are not dilutive.

Adjusted operating profit increased to £10,075 million, with 5.7% growth on both 
a reported and organic basis. The net impact of acquisitions and disposals reduced 
reported growth by 0.8 percentage points. The net impact of foreign exchange rates 
was to increase adjusted operating profit by 0.8 percentage points, as the impact of 
the 4.2% increase in the average euro/£ exchange rate was partially offset by 5.7% 
and 7.2% decreases in the average US$/£ and ZAR/£ exchange rates, respectively. 
59%, 25% and 4% of the Group’s adjusted operating profit for the 2008 financial 
year was denominated in euro, US$ and ZAR, respectively.

On an organic basis, the EMAPA region generated all of the Group’s growth in 
adjusted operating profit, with the 20.9% increase in the region driven by a higher 
customer base and the resulting increase in service revenue. Europe’s adjusted 
operating profit declined by 1.5% on an organic basis compared to the 2007 
financial year, resulting from the continuing challenges of highly penetrated 
markets, regulatory activity and continued price reductions. 

In Europe, adjusted operating profit was stated after a £115 million benefit from the 
release of a provision following a revised agreement in Italy relating to the use of 
the Vodafone brand and related trademarks, which is offset in common functions, 
and was also impacted by higher interconnect, acquisition and retention costs and 
the impact of the Group’s increasing focus on fixed line services, including the 
acquisition of Tele2 in Italy and Spain.

In the EMAPA region, adjusted operating profit was impacted by the investment 
in growing the customer base and the impact of the acquisition in India during the 
year and the inclusion of Turkey for a whole year. Both Vodafone Essar and Turkey 
generated lower operating profits than the regional average, partially as a result of 
the investment in rebranding the businesses to Vodafone, increasing the customer 
base and improving network quality in Turkey. 

Business acquisitions led to the increase in acquired intangible asset amortisation 
and these acquisitions, combined with the continued investment in network 
infrastructure, resulted in higher depreciation charges. 

The Group’s share of results from associates grew by 5.5%, or 15.1% on an organic 
basis. The organic growth was partially offset by a 5.5 percentage point impact 
from the disposal of the Group’s interests in Belgacom Mobile S.A. and Swisscom 
Mobile A.G. during the 2007 financial year and a 4.1 percentage point impact from 
unfavourable exchange rate movements. The organic growth was driven by 24.8% 
growth in Verizon Wireless.

Other income and expense for the year ended 31 March 2007 included the 
gains on disposal of Belgacom S.A. and Swisscom Mobile A.G., amounting to 
£441 million and £68 million, respectively. 

Investment income and financing costs

Investment income 
Financing costs 

Analysed as:
  Net financing costs before dividends from investments 
  Potential interest charges arising on settlement of
  outstanding tax issues 
  Dividends from investments 
  Foreign exchange(1)  
  Changes in fair value of equity put rights and

similar arrangements(2) 

2008 
£m 
714 
(2,014) 
(1,300) 

2007 
£m
789
(1,612)
(823)

(823)  

(435)

(399) 
72 
(7) 

(143) 
(1,300) 

(406)
57
(41)

2
(823)

Notes:
(1)   Comprises foreign exchange differences reflected in the Consolidated Income Statement in 
relation to certain intercompany balances and the foreign exchange differences on financial 
instruments received as consideration in the disposal of Vodafone Japan to SoftBank.
(2)   Includes the fair value movement in relation to put rights and similar arrangements held by 

minority interest holders in certain of the Group’s subsidiaries. The valuation of these financial 
liabilities is inherently unpredictable and changes in the fair value could have a material impact 
on the future results and financial position of Vodafone. Also includes a charge of £333 million 
representing the initial fair value of the put options granted over the Essar Group’s interest in 
Vodafone Essar, which has been recorded as an expense. Further details of these options are 
provided on page 58.

Vodafone Group Plc Annual Report 2008 33

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Performance

Operating Results continued

Europe

Year ended 31 March 2008 
Voice revenue(1) 
Messaging revenue 
Data revenue 
Fixed line revenue(1) 
Other service revenue 
Service revenue 
Acquisition revenue  
Retention revenue 
Other revenue 
Revenue 
Interconnect costs 
Other direct costs 
Acquisition costs 
Retention costs 
Operating expenses 
Acquired intangibles amortisation 
Purchased licence amortisation 
Depreciation and other amortisation 
Share of result in associates(2) 
Adjusted operating profit 

Year ended 31 March 2007 
Voice revenue(1) 
Messaging revenue 
Data revenue 
Fixed line revenue(1) 
Other service revenue 
Service revenue 
Acquisition revenue 
Retention revenue 
Other revenue 
Revenue 
Interconnect costs 
Other direct costs 
Acquisition costs 
Retention costs 
Operating expenses 
Acquired intangibles amortisation 
Purchased licence amortisation 
Depreciation and other amortisation 
Share of result in associates(2) 
Adjusted operating profit 

Change at constant exchange rates 
Voice revenue(1) 
Messaging revenue 
Data revenue 
Fixed line revenue(1) 
Other service revenue 
Service revenue 
Acquisition revenue 
Retention revenue 
Other revenue 
Revenue 
Interconnect costs 
Other direct costs 
Acquisition costs 
Retention costs 
Operating expenses 
Acquired intangibles amortisation 
Purchased licence amortisation 
Depreciation and other amortisation 
Share of result in associates(2) 
Adjusted operating profit 

Germany 
£m 

Italy 
£m 

Spain 
£m 

UK 
£m 

Arcor 
£m 

Other  Eliminations 
£m 

£m 

Europe 
£m 

% change
Organic

£ 

6.3 

2.1

6.1 

2.0

0.8 

(1.5)

(286) 
(33) 
(45) 
(86) 
– 
(450) 
(3) 
– 
– 
(453) 
414 
24 
10 
– 
5 
– 
– 
– 
– 
– 

(343) 
(25) 
(38) 
(26) 
– 
(432) 
(3) 
– 
(1) 
(436) 
432 
1 
3 
– 
– 
– 
– 
– 
– 
– 

17,485 
3,262 
1,827 
1,827 
29 
24,430 
1,039 
355 
257 
26,081 
(3,980) 
(2,064) 
(2,872) 
(1,756) 
(5,719) 
(78) 
(846) 
(2,985) 
425 
6,206 

17,261 
2,925 
1,300 
1,493 
8 
22,987 
1,004 
354 
247 
24,592 
(3,668) 
(1,914) 
(2,604) 
(1,543) 
(5,462) 
(22) 
(849) 
(2,888) 
517 
6,159 

3,791 
710 
583 
21 
2 
5,107 
178 
43 
69 
5,397 
(593) 
(312) 
(627) 
(384) 
(1,139) 
– 
(354) 
(723) 
– 
1,265 

3,981 
746 
413 
15 
1 
5,156 
172 
40 
75 
5,443 
(645) 
(332) 
(560) 
(351) 
(1,126) 
–  
(340) 
(735) 
–  
1,354 

% 
(8.3) 
(8.7) 
34.7 
38.6 
63.6 
(4.8) 
(0.4) 
0.9 
(10.2) 
(4.7) 
(11.2) 
(10.1) 
7.6 
5.1 
(2.7) 
–  
–  
(6.0) 
– 
(10.1) 

3,169 
689 
274 
137 
4 
4,273 
129 
27 
6 
4,435 
(725) 
(238) 
(325) 
(106) 
(883) 
(31) 
(80) 
(474) 
– 
1,573 

3,307 
563 
189 
22 
2 
4,083 
124 
36 
2 
4,245 
(628) 
(242) 
(249) 
(107) 
(870) 
–  
(75) 
(499) 
–  
1,575 

% 
(7.9) 
17.2 
38.8 
489.7 
104.8 
0.6 
(0.5) 
(27.0) 
250.0 
0.4 
10.9 
(6.1) 
24.5 
(3.4) 
(2.6) 
– 
2.6 
(8.8) 
– 
(3.8) 

3,792 
425 
341 
86 
2 
4,646 
268 
143 
6 
5,063 
(719) 
(418) 
(620) 
(536) 
(964) 
(14) 
(6) 
(504) 
– 
1,282 

3,415 
380 
247 
20 
– 
4,062 
307 
124 
7 
4,500 
(675) 
(352) 
(642) 
(398) 
(866) 
–  
(37) 
(430) 
– 
1,100 

% 
6.6 
7.3 
32.2 
318.5 
– 
9.7 
(15.5) 
10.9 
(22.7) 
8.0 
2.4 
13.6 
(7.1) 
28.7 
6.8 
– 
(88.9) 
16.1 
– 
12.2 

3,601 
923 
383 
24 
21 
4,952 
300 
46 
126 
5,424 
(1,121) 
(484) 
(766) 
(389) 
(1,233) 
(22) 
(333) 
(645) 
– 
431 

3,604 
760 
295 
17 
5 
4,681 
274 
52 
117 
5,124 
(1,001) 
(452) 
(677) 
(372) 
(1,163) 
(11) 
(333) 
(604) 
–  
511 

% 
(0.1) 
21.4 
29.8 
41.2 
320.0 
5.8 
9.5 
(11.5) 
7.7 
5.9 
12.0 
7.1 
13.1 
4.6 
6.0 
100.0 
– 
6.8 
– 
(15.7) 

10 
1 
– 
1,596 
– 
1,607 
25 
– 
– 
1,632 
(382) 
(353) 
(166) 
– 
(406) 
– 
– 
(100) 
– 
225 

–  
–  
–  
1,419 
–  
1,419 
22 
–  
–  
1,441 
(338) 
(262) 
(178) 
–  
(396) 
–  
–  
(96) 
–  
171 

% 
– 
– 
– 
7.7 
– 
8.5 
9.1 
– 
– 
8.5 
8.7 
27.2 
(10.0) 
– 
(1.1) 
– 
– 
(1.0) 
– 
25.5 

3,408 
547 
291 
49 
– 
4,295 
142 
96 
50 
4,583 
(854) 
(283) 
(378) 
(341) 
(1,099) 
(11) 
(73) 
(539) 
425 
1,430 

3,297 
501 
194 
26 
–  
4,018 
108 
102 
47 
4,275 
(813) 
(275) 
(301) 
(315) 
(1,041) 
(11) 
(64) 
(524) 
517 
1,448 

% 
(0.6) 
4.7 
44.0 
73.0 
– 
2.7 
26.9 
(9.0) 
2.1 
3.0 
0.8 
(2.2) 
21.0 
3.8 
1.3 
– 
9.0 
(0.7) 
(20.7) 
(4.7) 

Notes:
(1)   Revenue relating to fixed line activities provided by mobile operators, previously classified within voice revenue, is now presented as fixed line revenue, together with revenue from fixed line 

operators and fixed broadband. All prior periods have been adjusted accordingly. 

(2)  During the year ended 31 March 2008, the Group changed its organisational structure and the Group’s associated undertaking in France, SFR, is now managed within the Europe region and 

reported within Other Europe. The results are presented in accordance with the new organisational structure.

34 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Mobile telecommunications KPIs

Closing customers (’000) 

Closing 3G devices (’000) 

Voice usage (millions of minutes)  

See page 155 for definition of terms

 – 2008 
 – 2007 

 – 2008 
 – 2007 

 – 2008 
 – 2007 

Germany 
34,412 
30,818 

Italy 
23,068 
21,034 

5,836 
3,720 

5,905 
3,762 

Spain 
16,039 
14,893 

5,264 
2,890 

UK 
18,537 
17,411 

3,632 
1,938 

Other 
18,515 
17,007 

Europe
110,571
101,163

3,555 
2,353 

24,192
14,663

42,010 
33,473 

37,447 
32,432 

35,031 
30,414 

37,017 
31,736 

31,108 
28,491 

182,613
156,546

The Group’s strategy in the Europe region is to drive additional usage and revenue 
from core mobile voice and messaging services and to reduce the cost base in 
an intensely competitive environment where unit price declines are typical each 
year. The 2008 financial year saw a strong focus on stimulating additional usage 
by offering innovative tariffs, larger minute bundles, targeted promotions and 
focusing on prepaid to contract migration. Data revenue growth was strong 
throughout the region, mainly due to the higher take up of mobile PC connectivity 
devices. The Group’s ability to provide total communications services was enhanced 
through the acquisition of Tele2’s fixed line communication and broadband 
services in Italy and Spain in the second half of the year.

•

•

•

Revenue
Revenue growth of 6.1% was achieved for the year ended 31 March 2008, 
comprising 2.0% organic growth, a 0.7 percentage point benefit from the inclusion 
of acquired businesses, primarily Tele2, and 3.4 percentage points from favourable 
movements in exchange rates, largely due to the strengthening of the euro 
against sterling. The impact of acquisitions and exchange rate movements on 
service revenue and revenue growth in Europe are shown below:

Outgoing voice revenue remained stable on an organic basis, as the 20.1% 
increase in outgoing call minutes, driven by the 9.0% higher outgoing usage 
per customer and the higher customer base, was offset by the fall in the 
effective rate per minute reflecting continued price reductions and the effect 
of the cancellation of top up fees in Italy. 
Incoming voice revenue fell by 4.6% on an organic basis as a result of ongoing 
termination rate reductions throughout the region. The effective annual rate 
of decline of 12%, driven by termination rate cuts in Germany, Italy and Spain, 
was partially mitigated by the 8.3% growth in incoming voice minutes. 
Roaming and international visitor revenue declined by 8.0% on an organic basis, 
as expected, principally from the impact of the Group’s initiatives on retail and 
wholesale roaming and regulatory-driven price reductions, which more than 
offset growth of 13.3% in voice minute volumes.

Messaging revenue grew by 11.5%, or by 8.1% on an organic basis, driven by 
good growth in usage, up 28.1%, particularly in Italy and the UK, resulting from 
the success of a number of promotions and the higher take up of tariff bundles 
and options.

Impact of
exchange 
rates 

Impact of 
acquisitions 
Percentage   Percentage 
points 

points 

Reported
growth
%

Strong growth of 40.5%, or 35.7% on an organic basis, was achieved in data 
revenue, primarily from a 61.5% rise in the number of mobile PC connectivity 
devices, including the successful launch of the Vodafone Mobile Connect USB 
modem in the business and consumer segments, coupled with the strong 
promotion of data tariffs across many European markets. 

Service revenue 
Germany 
Italy 
Spain 
UK 
Arcor 
Other Europe 
Europe 

Revenue – Europe 

Organic 
growth 
% 

(4.8) 
(2.0) 
8.1 
5.8 
8.5 
2.4 
2.1 

2.0 

3.8 
4.1 
4.7 
– 
4.7 
4.2 
3.4 

3.4 

– 
2.6 
1.6 
– 
– 
0.3 
0.8 

0.7 

(1.0)
4.7
14.4
5.8
13.2
6.9
6.3

6.1

Service revenue grew by 6.3%, or by 2.1% on an organic basis, with strong growth 
in data revenue being the main driver of organic growth. Revenue was also 
positively impacted by the 9.3% rise in the total registered mobile customer base 
to 110.6 million at 31 March 2008. These factors more than offset the negative 
effects of termination rate cuts, the cancellation of top up fees on prepaid cards in 
Italy resulting from new regulation issued in March 2007 and the Group’s ongoing 
reduction of European roaming rates. Business segment service revenue, which 
represents 28% of European service revenue, grew by approximately 5% on an 
organic basis, driven by a 21% growth in the average business customer base, 
including strong growth in closing handheld business devices and mobile PC 
connectivity devices.

Voice revenue increased by 1.3%, but declined by 1.8% on an organic basis, 
with the difference being due to the effect of favourable movements in exchange 
rates. The organic decrease was primarily due to the effect of lower prices resulting 
from Group initiatives and regulation-driven reductions.

Fixed line revenue increased by 22.4%, or by 4.7% on an organic basis, with 12.5 
percentage points of this reported growth being contributed by the acquisition 
of Tele2’s operations in Italy and Spain in December 2007. Organic growth was 
mainly due to the increase in Arcor’s service revenue. At 31 March 2008, Europe 
had 3.5 million fixed broadband customers. 

Germany
At constant exchange rates, service revenue declined by 4.8%, mainly due to an 
8.3% decrease in voice revenue resulting from a reduction in termination rates, 
the full year impact of significant tariff cuts introduced in the second half of 
the 2007 financial year and reduced roaming rates. This was partially offset by 
32.1% growth in outgoing voice minutes, driven by a 9.1% increase in the average 
customer base and higher usage per customer. Messaging revenue fell 8.7% at 
constant exchange rates due to lower usage by prepaid customers and new tariffs 
with inclusive messages sent within the Vodafone network, which stimulated an 
8.8% growth in volumes but was more than offset by the resulting lower rate per 
message. These falls were partially offset by 34.7% growth in data revenue at 
constant exchange rates, largely due to a 71.9% increase in the combined number 
of registered mobile PC connectivity devices and handheld business devices, 
particularly in the business segment, as well as increased Vodafone HappyLive! 
bundle penetration in the consumer segment.

Vodafone Group Plc Annual Report 2008 35

 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Adjusted operating profit
The impact of acquisitions and exchange rate movements on Europe’s adjusted 
operating profit is shown below:

Adjusted operating profit 
Germany 
Italy 
Spain 
UK 
Arcor 
Other Europe 
Europe 

Organic 
growth 
% 

(10.1) 
(1.4) 
14.4 
(15.7) 
25.5 
(4.2) 
(1.5) 

Impact of
exchange 
rates 

Impact of 
acquisitions 
Percentage   Percentage 
points 

points 

3.5 
3.7 
4.3 
– 
6.1 
3.5 
3.4 

– 
(2.4) 
(2.2) 
– 
– 
(0.5) 
(1.1) 

Reported
growth
%

(6.6)
(0.1)
16.5
(15.7)
31.6
(1.2)
0.8

Adjusted operating profit increased by 0.8% for the year ended 31 March 2008, 
with a decline of 1.5% on an organic basis, with the difference primarily due to 
favourable exchange rate movements. Adjusted operating profit included the 
benefit from the release of a provision following a revised agreement in Italy 
related to the use of the Vodafone brand and related trademarks, which is offset 
in common functions. Adjusted operating profit was also impacted by higher 
interconnect, acquisition and retention costs and the impact of the Group’s 
increasing focus on fixed line services, including the acquisition of Tele2 in Italy 
and Spain.

Interconnect costs rose by 8.5%, or by 4.1% on an organic basis, as the higher 
volume of outgoing calls to other networks more than offset the cost benefit 
obtained from termination rate cuts throughout the region. The main increases 
were recorded in the UK and Italy, partially offset by a decline in Germany.

Other direct costs grew by 7.8%, although only 1.3% on an organic basis, as 
increases in the UK and Arcor were partially offset by a reduction in Germany. 

A 10.3%, or 6.0% organic, rise in acquisition costs resulted from increases across 
most of the region, reflecting the continued focus on attracting higher value 
contract and business customers, particularly in the UK and Italy. Acquisition 
costs per customer increased across the region, with the exception being 
Germany due to a higher proportion of wholesale and prepaid connections.

Retention costs increased by 13.8%, or by 10.1% on an organic basis, largely 
driven by higher costs in Spain, with smaller increases occurring across the 
rest of the region. 

Operating expenses were flat on an organic basis, as a result of the successful 
control of costs and the benefit from the release of the brand royalty provision. 
Various initiatives were implemented at both central and local levels. Central 
initiatives included the consolidation and optimisation of data centres, 
restructuring within central functions, continued migration from leased lines 
to owned transmission and further renegotiation of contracts relating to various 
network operating expenses. Locally there were restructuring programmes in 
Germany and Italy and, more recently, in the UK. 

Depreciation and other amortisation was 3.4% higher, or broadly stable on an 
organic basis, as the additional charges resulting from the acquisition of Tele2 
operations in Italy and Spain and unfavourable exchange rate movements were 
partially offset by savings from lower capital expenditure and the consolidation 
and optimisation of data centres. 

Vodafone – Performance

Operating Results continued

Italy
Service revenue increased by 0.6%, as a 7.9% fall in voice revenue was offset by 
17.2% and 38.8% increases in messaging and data revenue, respectively, all at 
constant exchange rates, as well as the contribution from the Tele2 acquisition 
in the second half of the year. On an organic basis, service revenue fell by 2.0%. 
The regulatory cancellation of top up fees and reduction in termination rates led 
to the fall in voice revenue but were partially mitigated by a 20.1% rise in outgoing 
voice usage, benefiting from a 23.2% increase in average consumer and business 
contract customers, successful promotions and initiatives driving usage within the 
Vodafone network, and elasticity arising from the top up fee removal. The success 
of targeted promotions and tariff options contributed to the 31.8% growth in 
messaging volumes, while the increase in data revenue was driven by a 108.0% 
growth in registered mobile PC connectivity devices.

Spain
Spain delivered service revenue growth of 9.7%, with 6.6% growth in voice 
revenue and 32.2% growth in data revenue, all at constant exchange rates, as 
well as the contribution from the Tele2 acquisition in the second half of the year. 
Organic growth in service revenue was 8.1%, with lower organic growth of 5.8% 
in the second half of the year resulting from a slowing average customer base 
in an increasingly competitive market. Outgoing voice and messaging revenue 
benefited from the 9.1% growth in the average customer base and an increase 
in usage volumes of 13.8% and 12.7%, respectively, driven by various usage 
stimulation initiatives. A 101.1% increase in registered mobile PC connectivity 
devices led to the increase in data revenue.

UK
The UK recorded service revenue growth of 5.8%, with an 8.9% increase in 
the average customer base, following the success of the new tariff initiatives 
introduced in September 2006. Sustained market performance and increased 
penetration of 18 month contracts, leading to lower contract churn for the year, 
contributed to the growth in the customer base. Voice revenue remained stable 
as the lower prices were offset by a 16.6% increase in total usage. Messaging 
revenue increased by 21.4% following a 36.7% rise in usage, driven by the higher 
take up of messaging bundles. Growth of 29.8% was achieved in data revenue 
due to improved service offerings for business customers and the benefit of 
higher registered mobile PC connectivity devices.

Arcor
Arcor generated an 8.5% increase in service revenue at constant exchange rates, 
principally driven by the growth in fixed broadband customers. Arcor’s own 
customers increased from 2.1 million to 2.4 million in the financial year and 
an additional 0.2 million customers were acquired through Vodafone Germany, 
bringing the closing German fixed broadband customer base to 2.6 million. 
The volume increase more than offset pricing pressure in the market. Revenue 
also benefited from strong growth in Arcor’s carrier business, including that with 
Vodafone Germany, which lowered overall Group costs.

Other Europe
Other Europe had service revenue growth of 6.9%, or 2.4% on an organic basis, 
with strong organic growth in data revenue of 44.0%. Portugal and the Netherlands 
delivered service revenue growth of 7.2% and 9.0%, respectively, at constant 
exchange rates, both benefiting from strong customer growth. These were mostly 
offset by a 6.2% decline in service revenue in Greece at constant exchange rates, 
which arose from the impact of termination rate cuts in June 2007 and the 
cessation of a national roaming agreement in April 2007. 

36 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
Germany
Adjusted operating profit fell by 10.1% at constant exchange rates, primarily 
due to the reduction in voice revenue. Total costs decreased at constant 
exchange rates, mainly as a result of an 11.2% fall in interconnect costs, which 
benefited from the termination rate cuts, and a 10.1% reduction in other direct 
costs, mainly from fewer handset sales to third party distributors and lower 
content costs than the 2007 financial year. Operating expenses fell by 2.7% at 
constant exchange rates, reflecting targeted cost saving initiatives, despite the 
growing customer base. Acquisition costs rose by 7.6% at constant exchange rates 
due to a higher volume of gross additions and the launch of a fixed broadband 
offer, while retention costs increased by 5.1% at constant exchange rates due 
to a higher cost per upgrade from an increased focus on higher value customers. 

Italy 
Adjusted operating profit decreased by 0.1%, or 1.4% on an organic basis, primarily 
as a result of the fall in voice revenue due to the regulatory cancellation of top 
up fees. On an organic basis, total costs fell as higher interconnect and acquisition 
costs were offset by a 15.8% fall in other direct costs after achieving lower prepaid 
airtime commissions and a 7.4% reduction in operating expenses as a result of 
the release of the provision for brand royalty payments following agreement 
of revised terms. Interconnect costs increased by 6.2% on an organic basis, 
reflecting the growth in outgoing voice minute volumes, partially offset by a 
higher proportion of calls and messages to Vodafone customers, while acquisition 
costs rose by 18.7% on an organic basis due to the investment in the business and 
higher value consumer contract segments. 

Spain
Spain generated growth of 16.5% in adjusted operating profit, or 14.4% on 
an organic basis, due to the increase in service revenue, partially offset by a 
28.3% rise on an organic basis in retention costs driven by the higher volume of 
upgrades and cost per contract upgrade. The proportion of contract customers 
within the total closing customer base increased by 3.2 percentage points to 
58.0%. Acquisition costs decreased by 9.0% on an organic basis following the 
reduction in gross additions. Interconnect costs were flat on an organic basis 
as the benefit from termination rate cuts was offset by the higher volumes of 
outgoing voice minutes. Operating expenses increased by 4.0% on an organic 
basis but fell as a percentage of service revenue as a result of good cost control. 

UK 
Although service revenue grew by 5.8%, adjusted operating profit fell by 15.7% 
as a result of the rise in total costs, partially offset by a £30 million VAT refund. 
The UK business continued to invest in acquiring new customers in a highly 
competitive market, leading to a 13.1% increase in acquisition costs. Interconnect 
costs increased by 12.0% due to the 19.0% growth in outgoing mobile minutes, 
reflecting growth in the customer base and larger bundled offers. The 7.1% 
increase in other direct costs was due to cost of sales associated with the growing 
managed solutions business and investment in content based data services. 
Operating expenses increased by 6.0%, although remained stable as a percentage 
of service revenue, with the increase due to a rise in commercial operating costs 
in support of sales channels and customer care activities and a £35 million charge 
for the restructuring programmes announced in March 2008, with savings 
anticipated for the 2009 financial year. 

Arcor
Adjusted operating profit increased by 25.5% at constant exchange rates, due 
to the growth in service revenue, which exceeded increases in the cost base. 
Other direct costs rose by 27.2% at constant exchange rates, largely driven by 
higher access line fees from the expanding customer base, which also resulted in 
an 8.7% increase at constant exchange rates in interconnect costs. The residual 
cost base was relatively stable.

Other Europe
In Other Europe, adjusted operating profit fell by 1.2%, or 4.2% on an organic 
basis, largely driven by a 20.7% fall at constant exchange rates in the share of 
results of associates following increased acquisition and retention costs and 
higher interest and tax charges, which more than offset a 6.5% rise in revenue at 
constant exchange rates. The growth in adjusted operating profit of subsidiaries 
was primarily driven by increases in Portugal and the Netherlands of 20.2% and 
13.2%, respectively, at constant exchange rates, resulting from the growth in 
service revenue, as well as good cost control in Portugal. These more than offset 
the 7.1% fall at constant exchange rates in Greece, where results were affected 
by a decline in service revenue, increased retention and marketing costs and a 
regulatory fine. 

Vodafone Group Plc Annual Report 2008 37

Vodafone – Performance

Vodafone – Performance

Operating Results continued

EMAPA

Year ended 31 March 2008 
Voice revenue(1) 
Messaging revenue 
Data revenue 
Fixed line revenue(1) 
Other service revenue 
Service revenue 
Acquisition revenue  
Retention revenue 
Other revenue 
Revenue 
Interconnect costs 
Other direct costs 
Acquisition costs 
Retention costs 
Operating expenses 
Acquired intangibles amortisation 
Purchased licence amortisation 
Depreciation and other amortisation 
Share of result in associates(3) 
Adjusted operating profit 

Year ended 31 March 2007 
Voice revenue(1) 
Messaging revenue 
Data revenue 
Fixed line revenue(1) 
Service revenue 
Acquisition revenue 
Retention revenue 
Other revenue 
Revenue 
Interconnect costs 
Other direct costs 
Acquisition costs 
Retention costs 
Operating expenses 
Acquired intangibles amortisation 
Purchased licence amortisation 
Depreciation and other amortisation 
Share of result in associates(3) 
Adjusted operating profit 

Change at constant exchange rates 
Voice revenue(1) 
Messaging revenue 
Data revenue 
Fixed line revenue(1) 
Service revenue 
Acquisition revenue 
Retention revenue 
Other revenue 
Revenue 
Interconnect costs 
Other direct costs 
Acquisition costs 
Retention costs 
Operating expenses 
Acquired intangibles amortisation 
Purchased licence amortisation 
Depreciation and other amortisation 
Share of result in associates(3) 
Adjusted operating profit 

Eastern  Middle East,  
Europe(2)  Africa & Asia 
£m 

£m 

2,584 
333 
108 
16 
– 
3,041 
61 
27 
25 
3,154 
(522) 
(445) 
(322) 
(97) 
(769) 
(223) 
(19) 
(425) 
– 
332 

2,037 
271 
70 
14 
2,392 
53 
19 
13 
2,477 
(433) 
(314) 
(219) 
(78) 
(614) 
(285) 
(19) 
(331) 
– 
184 

% 
20.3 
13.2 
48.1 
16.4 
20.2 
12.3 
34.0 
80.3 
20.5 
13.5 
29.8 
36.6 
20.7 
17.7 
(26.4) 
(5.0) 
21.1 
– 
93.3 

3,818 
210 
187 
7 
– 
4,222 
261 
1 
63 
4,547 
(623) 
(625) 
(395) 
(103) 
(1,078) 
(425) 
(28) 
(503) 
2 
769 

2,098 
142 
26 
66 
2,332 
223 
– 
10 
2,565 
(364) 
(246) 
(291) 
(84) 
(509) 
(105) 
(17) 
(255) 
– 
694 

% 
90.3 
53.8 
646.0 
(89.9) 
88.6 
25.9 
– 
569.1 
85.2 
78.1 
163.1 
45.7 
30.0 
120.4 
316.7 
75.0 
104.5 
– 
15.3 

Pacific 
£m 

1,085 
281 
64 
25 
1 
1,456 
128 
6 
55 
1,645 
(247) 
(284) 
(222) 
(59) 
(410) 
– 
(16) 
(226) 
– 
181 

942 
254 
42 
7 
1,245 
105 
2 
47 
1,399 
(248) 
(224) 
(167) 
(50) 
(349) 
(2) 
(7) 
(193) 
– 
159 

% 
7.0 
2.6 
43.0 
201.2 
8.6 
13.7 
195.2 
7.8 
9.2 
(7.4) 
17.4 
24.0 
10.6 
9.6 
(100.0) 
128.6 
8.1 
– 
4.6 

Associates 

US 
£m 

Other  Eliminations 
£m 

£m 

EMAPA 
£m 

% change

Organic(2)

£ 

46.1 

14.4

45.1 

14.5

15.0 

20.9

(1) 
– 
– 
– 
– 
(1) 
– 
– 
– 
(1) 
1 
– 
– 
– 
– 
– 
– 
– 
– 
– 

7,486 
824 
359 
48 
1 
8,718 
450 
34 
143 
9,345 
(1,391) 
(1,354) 
(939) 
(259) 
(2,257) 
(648) 
(63) 
(1,154) 
2,449 
3,729 

5,077 
667 
138 
87 
5,969 
381 
21 
70 
6,441 
(1,045) 
(784) 
(677) 
(212) 
(1,472) 
(392) 
(43) 
(779) 
2,207 
3,244 

2,447 
2,447 

– 
– 

2,077 
2,077 

% 

130 
130 

% 

24.8 
24.8 

(100.0) 
(100.0) 

Notes:
(1)   Revenue relating to fixed line activities provided by mobile operators, previously classified within voice revenue, is now presented as fixed line revenue, together with revenue from fixed line 

operators and fixed broadband. All prior periods have been adjusted accordingly. 

(2)  On 1 October 2007, Romania rebased all of its tariffs and changed its functional currency from US dollars to euros. In calculating all constant exchange rate and organic metrics which include 

Romania, previous US dollar amounts have been translated into euros at the 1 October 2007 US$/euro exchange rate.

(3)   During the year ended 31 March 2008, the Group changed its organisational structure and the Group’s associated undertaking in France, SFR, is now managed within the Europe region and 

reported within Other Europe. The results are presented in accordance with the new organisational structure.

38 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Mobile telecommunications KPIs

Closing customers (’000) 
Closing 3G devices (’000) 
Voice usage (millions of minutes) 
See page 155 for definition of terms

Eastern   Middle East, 
Europe  Africa & Asia 
79,289 
33,547 
885 
686 
189,747 
48,431 

Pacific 
6,279 
1,297 
12,845 

2008 

EMAPA 
119,115 
2,868 
251,023 

Eastern   Middle East,
Europe  Africa & Asia 
27,160 
28,975 
367 
347 
37,449 
39,658 

Pacific 
5,750 
778 
11,371 

2007

EMAPA
61,885
1,492
88,478

Vodafone has continued to execute on its strategy to deliver strong growth in 
emerging markets during the 2008 financial year, with the acquisition of Vodafone 
Essar (formerly Hutchison Essar) in India and with strong performances in Turkey, 
acquired in May 2006, Romania and Egypt. The Group is beginning to differentiate 
itself in its emerging markets, with initiatives such as the introduction of Vodafone 
branded handsets and the Vodafone M-PESA/Vodafone Money Transfer service.

On 8 May 2007, the Group continued to successfully increase its portfolio in 
emerging markets by acquiring companies with interests in Vodafone Essar, 
a leading operator in the fast growing Indian mobile market, following which 
the Group controls Vodafone Essar. The business was rebranded to Vodafone 
in September 2007.

In conjunction with the Vodafone Essar acquisition, the Group signed a 
memorandum of understanding with Bharti Airtel, the Group’s former joint 
venture in India, on infrastructure sharing and granted an option to a Bharti 
group company to buy its 5.60% direct interest in Bharti Airtel, which was 
exercised on 9 May 2007. 

An initial public offering of 25% of Safaricom shares held by the Government of 
Kenya closed to applicants on 23 April 2008. Share allocations are expected 
to be announced on, or around, 30 May 2008, following which Safaricom will be 
accounted for as an associate, rather than as a joint venture. The Group’s effective 
equity interest will remain unchanged.

Revenue
Revenue growth for the year ended 31 March 2008 was 45.1% for the region, 
or 14.5% on an organic basis, with the key driver for organic growth being the 
increase in service revenue of 46.1%, or 14.4% on an organic basis. The impact of 
acquisitions, disposal and foreign exchange movements on service revenue and 
revenue growth are shown below:

Impact of 
exchange 

Impact of
acquisitions 

rates  and disposal(1) 

Percentage   Percentage 
points 

points 

Reported
growth
%

6.9 
(7.6) 
8.3 
3.4 

3.1 

10.5 
66.3 
– 
28.3 

27.5 

27.1
81.0
16.9
46.1

45.1

Organic 
growth 
% 

9.7 
22.3 
8.6 
14.4 

14.5 

Service revenue 
Eastern Europe 
Middle East, Africa and Asia 
Pacific 
EMAPA 

Revenue – EMAPA 

Note:
(1)   Impact of acquisitions and disposal includes the impact of the change in consolidation status 

of Bharti Airtel from a joint venture to an investment in February 2007.

On an organic basis, voice revenue grew by 12.8% and messaging revenue and 
data revenue rose by 6.5% and 87.9%, respectively, as a result of the 26.2% 
organic increase in the average customer base, driven primarily by increasing 
penetration in emerging markets. Strong performances in Turkey, Egypt, Romania 
and India contributed to the growth in service revenue.

Eastern Europe
In Eastern Europe, service revenue increased by 27.1%, or 9.7% on an organic 
basis, driven by the acquisition of Turkey in the 2007 financial year and a good 
performance in Romania.

At constant exchange rates, Turkey delivered revenue growth of 24%, assuming 
the Group owned the business for the whole of both periods, with 25.2% growth 
in the average customer base compared to the 2007 financial year. While growth 
rates remained high, they slowed in the last quarter of the year, but remained 
consistent with the overall growth rate for the market. In order to maintain 
momentum in an increasingly competitive environment, the business is 
concentrating on targeted promotional offers and focusing on developing 
distribution, as well as continued investment in the brand and completing the 
planned improvements to network coverage. The revenue performance year on 
year was principally as a result of the increase in voice revenue driven by the rise 
in average customers, but also benefited from the growth in messaging revenue, 
resulting from higher volumes.

In Romania, service revenue increased by 15.0%, or 19.6% at constant exchange 
rates, driven by an 18.3% rise in the average customer base following the impact 
of initiatives focusing on business and contract customers, as well as growth 
in roaming revenue and a strong performance in data revenue, which grew by 
92.6%, or 97.7% at constant exchange rates, to £41 million following successful 
promotions and a growing base of mobile data customers. However, service 
revenue growth slowed in the last quarter, when compared to the same quarter 
in the 2007 financial year, in line with lower average customer growth, which is 
in turn driven by increased competition in the market, with five mobile operators 
now competing for market share.

Middle East, Africa and Asia
Service revenue growth in Middle East, Africa and Asia increased by 81.0%, or 
22.3% on an organic basis, with the acquisition of Vodafone Essar being the main 
reason for the difference between reported and organic growth. The growth 
in organic service revenue was as a result of strong performances in Egypt, 
Vodacom and Safaricom, the Group’s joint venture in Kenya.

At constant exchange rates, Vodafone Essar has performed well since acquisition, 
with growth in revenue of 55% assuming the Group owned the business for the 
whole of both periods. Since acquisition, there have been 16.4 million net customer 
additions, bringing the total customer base to 44.1 million at 31 March 2008. 
Penetration in mobile telephony increased following falling prices of both handsets 
and tariffs and network coverage increases. The market remains competitive with 
prepaid offerings moving to lifetime validity products, which allow the customer 
to stay connected to the network without requiring any top ups, following price 
reductions in the market. Revenue continues to grow as the customer base 
increases, particularly in outgoing voice as service offerings drive greater usage. 

In Egypt, service revenue growth was 27.1%, or 31.2% at constant exchange rates, 
benefiting from a 52.7% increase in the average customer base and an increase in 
voice revenue, with the fall in the effective rate per minute being offset by a 60.1% 
increase in usage. The success of recent prepaid customer offerings, such as the 
Vodafone Family tariff, contributed to the 45.8% growth in closing customers 
compared to the 2007 financial year.

Vodafone Group Plc Annual Report 2008 39

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Performance

Operating Results continued

Vodacom’s service revenue increased by 8.6%, or 16.5% at constant exchange 
rates, which was achieved largely through average customer growth of 23.1%. 
The customer base was impacted by a change in the prepaid disconnection 
policy, which resulted in 1.45 million disconnections in September 2007 
and a higher ongoing disconnection rate. Vodacom’s data revenue growth 
remained very strong, driven by a rapid rise in mobile PC connectivity devices.

Pacific
In the Pacific, service revenue increased by 16.9%, or 8.6% at constant exchange 
rates. Australia was a key driver of the increase, with service revenue growth of 
15.1%, or 7.5% at constant exchange rates, which was achieved despite the sharp 
regulatory driven decline in termination rates during the year. Revenue growth in 
Australia reflected an 8.0% increase in the average customer base and the mix of 
higher value contract customers. New Zealand also saw strong growth in service 
revenue, which increased by 20.0%, or by 10.1% at constant exchange rates, 
driven primarily by a 16.7% increase in the average contract customer base and 
strong growth in data and fixed line revenue.

Adjusted operating profit
Adjusted operating profit increased by 15.0% for the year ended 31 March 2008, 
or 20.9% on an organic basis, due to strong performances in Romania, Vodacom, 
Egypt and Verizon Wireless.

The table below sets out the reconciliation between reported and organic growth, 
showing the effect of acquisitions, disposals and exchange rate movements on 
adjusted operating profit:

Impact of 
exchange 

Impact of
acquisitions

rates  and disposals(1) 

Percentage   Percentage 
points 

points 

(12.9) 
(4.5) 
9.2 
(5.4) 

72.1 
2.0 
– 
(0.5) 

Organic 
growth 
% 

21.2 
13.3 
4.6 
20.9 

Reported
growth
%

80.4
10.8
13.8
15.0

Adjusted operating profit 
Eastern Europe 
Middle East, Africa and Asia 
Pacific 
EMAPA  

Note:
(1)   Impact of acquisitions and disposals includes the impact of the change in consolidation 

status of Bharti Airtel from a joint venture to an investment in February 2007.

The acquisitions in Turkey and India led to a rise in acquired intangible asset 
amortisation, which reduced the reported growth in adjusted operating profit, 
while the continued investment in network infrastructure in the region resulted in 
higher depreciation charges. Reported growth in adjusted operating profit was 
also impacted by the disposals of Belgacom Mobile S.A. and Swisscom Mobile A.G. 
in the 2007 financial year.

Eastern Europe
Adjusted operating profit increased by 80.4%, or by 21.2% on an organic basis, 
with the main contributors being Turkey and Romania. The organic increase in 
adjusted operating profit was driven by growth in service revenue, offsetting the 
impact of the higher cost base, particularly an organic increase in interconnect 
costs and operating expenses of 7.5% and 5.7%, respectively. Depreciation and 
amortisation increased by 16.0% on an organic basis, primarily due to continued 
investment in network infrastructure, as well as network expansion into rural 
areas and increased 3G capacity to support data offerings in Romania.

Turkey generated strong growth in adjusted operating profit, assuming the Group 
owned the business for the whole of both periods, driven by the increase in 
revenue. The closing customer base grew by 21.8% following additional investment 
in customer acquisition activities, with the new connections in the year driving 
the higher acquisition costs. Other direct costs were up, mainly due to ongoing 
regulatory fees which equate to 15% of revenue. Operating expenses remained 
constant as a percentage of service revenue but increased following continued 
investment in the brand and network in line with the acquisition plan. There was 
also a decrease in acquired intangible asset amortisation, following full amortisation 
of the acquired brand by March 2007 as a result of the rebranding to Vodafone.

40 Vodafone Group Plc Annual Report 2008

Romania’s adjusted operating profit grew by 31.4%, or 37.7% at constant exchange 
rates, with increases in costs being mitigated by service revenue performance. 
Interconnect costs grew by 24.7%, or 29.4% at constant exchange rates, reflecting 
the 18.3% rise in the average customer base. As a percentage of service revenue, 
acquisition and retention costs increased by 0.7% to 13.3% as a result of the 
increased competition for customers. Increases in the number of direct sales and 
distribution employees, following the market trend towards direct distribution 
channels, led to a 6.6% increase in operating expenses, or 11.0% at constant 
exchange rates, while depreciation charges rose by 23.0%, or 27.6% at constant 
exchange rates, due to network development to support 3G data offerings and 
to increase network coverage in the rural areas.

Middle East, Africa and Asia
Adjusted operating profit rose by 10.8%, or 13.3% on an organic basis, with the 
acquisition of Vodafone Essar and strong performances in Egypt and Vodacom 
being the main factors for the reported increase. The main organic movements 
in the cost base were in relation to other direct costs and operating expenses, 
which increased by 38.0% and 23.4%, respectively. Depreciation and amortisation 
increased by 36.3% on an organic basis, primarily due to enhancements in the 
network in Egypt in order to increase capacity and support 3G offerings. In addition, 
the expansion of the network in India, where approximately 1,950 base stations have 
been constructed per month since acquisition, increased reported depreciation.

The Indian mobile market continued to grow, with penetration reaching 
23% by the end of March 2008. Vodafone Essar, which successfully adopted the 
Vodafone brand in September 2007, continued to perform well, with adjusted 
operating profit slightly ahead of the expectations held at the time of the completion 
of the acquisition. This was partially due to the Group’s rapid network expansion 
in this market together with improvements in operating expense efficiency, 
particularly in customer care. The outsourcing of the IT function was implemented 
during January 2008 and is expected to lead to the faster roll out of more varied 
services to customers, while delivering greater cost efficiencies. 

In December 2007, the Group announced, alongside Bharti Airtel and Idea Cellular 
Limited, the creation of an independent tower company, Indus Towers Limited, 
to accelerate the expansion of network infrastructure in India, to reduce overall 
costs and generate revenue from third party tenants.

In Egypt, adjusted operating profit increased by 6.3%, or 10.1% at constant 
exchange rates. Interconnect costs grew by 41.8%, or 46.2% at constant exchange 
rates, in line with the growth in outgoing revenue, with other direct costs rising 
by 48.1%, or 52.4% at constant exchange rates, due to prepaid airtime commission 
increases and 3G licence costs, both of which were offset by the rise in revenue. 
Within operating expenses, staff investment programmes, higher publicity costs 
and leased line costs increased during the year, although operating expenses 
remained stable as a percentage of service revenue.

Vodacom’s adjusted operating profit rose by 11.8%, or 19.1% at constant 
exchange rates. The main cost drivers were operating expenses, which increased 
by 10.8%, or 19.2% at constant exchange rates, and other direct costs which grew 
by 13.9%, or 22.3% at constant exchange rates, primarily as a result of increased 
prepaid airtime commission following the growth of the business. Growth at 
constant exchange rates was in excess of reported growth as Vodacom’s reported 
performance in the 2008 financial year was impacted by the negative effect of 
exchange rates arising on the translation of its results into sterling.

Pacific
Adjusted operating profit in the Pacific rose by 13.8%, or 4.6% at constant 
exchange rates. A favourable performance in Australia was a result of the higher 
contract customer base, achieved through expansion of retail distribution, with 
higher contract revenue offsetting the increase in customer acquisition costs of 
36.8%, or 27.6% at constant exchange rates.

 
 
 
 
 
 
 
 
 
 
 
2008 

Total 
£m 

2,771 
(102) 
(166) 
(56) 
2,447 

Other(1) 
£m 

– 
– 
– 
– 
– 

Associates

Share of result of associates
Operating profit 
Interest 
Tax 
Minority interest 

Verizon Wireless (100% basis)
Total revenue (£m) 
Closing customers (’000) 
Average monthly ARPU ($) 
Blended churn  
Messaging and data as a percentage 
of service revenue  

Verizon  
Wireless 
£m 

2,771 
(102) 
(166) 
(56) 
2,447 

22,541 
67,178 
53.9 
14.7% 

19.8% 

Verizon 
Wireless 
£m 

2,442 
(179) 
(125) 
(61) 
2,077 

20,860 
60,716 
52.5 
13.9% 

14.4% 

2007 

Total 
£m  

2,609 
(177) 
(164) 
(61) 
2,207 

Other(1) 
£m 

167 
2 
(39) 
– 
130 

Verizon Wireless change

£ 
% 

13.5 
(43.0) 
32.8 
(8.2) 
17.8 

$
%

20.3
(39.3)
41.0
(1.8)
24.8

8.1 

14.5

Note:
(1)   Other associates in 2007 include the results of the Group’s associated undertakings in Belgium and Switzerland until the announcement of their disposal in August 2006 and 

December 2006, respectively. 

Verizon Wireless increased its closing customer base by 10.6% in the year ended 
31 March 2008, adding 6.5 million net additions to reach a total customer base of 
67.2 million. The performance was particularly robust in the higher value contract 
segment and was achieved in a market where the estimated mobile penetration 
reached 88% at 31 March 2008.

The strong customer growth was achieved through a combination of higher gross 
additions and Verizon Wireless’ strong customer loyalty, with the latter evidenced 
through continuing low levels of churn. The 12.3% growth in the average mobile 
customer base combined with a 2.7% increase in ARPU resulted in a 15.2% 
increase in service revenue. ARPU growth was achieved through the continued 
success of non-voice services, driven predominantly by data cards, wireless email 
and messaging services. Verizon Wireless’ operating profit was impacted by 
efficiencies in other direct costs and operating expenses, partly offset by a higher 
level of customer acquisition and retention costs. 

During the 2008 financial year, Verizon Wireless consolidated its spectrum 
position through the Federal Communications Commission’s Auction 73, winning 
the auction for a nationwide spectrum footprint plus licences for individual 
markets for $9.4 billion, which will be fully funded by debt. This spectrum depth 
will allow Verizon Wireless to continue to grow revenue, to preserve its reputation 
as the nation’s most reliable wireless network, and to continue to lead in data 
services to satisfy the next wave of services and consumer electronics devices. 

The Group’s share of the tax attributable to Verizon Wireless for the year ended 
31 March 2008 relates only to the corporate entities held by the Verizon Wireless 
partnership. The tax attributable to the Group’s share of the partnership’s pre-tax 
profit is included within the Group tax charge.

Investments
China Mobile, in which the Group has a 3.21% stake and which is accounted for 
as an investment, increased its closing customer base by 24.0% in the year to 
392.1 million. Dividends of £72 million were received by the Group in the 2008 
financial year.

Vodafone Group Plc Annual Report 2008 41

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Performance

Operating Results continued

2007 Financial Year Compared to the 2006 Financial Year
Group

Voice revenue(1) 
Messaging revenue 
Data revenue 
Fixed line revenue(1) 
Other service revenue 
Service revenue 
Acquisition revenue 
Retention revenue 
Other revenue 
Revenue 
Interconnect costs 
Other direct costs 
Acquisition costs 
Retention costs 
Operating expenses 
Acquired intangibles amortisation 
Purchased licence amortisation 
Depreciation and other amortisation 
Share of result in associates(3) 
Adjusted operating profit 
Adjustments for: 

Impairment losses 

  Other income and expense 
  Non-operating income of associates 
Operating loss 
Non-operating income and expense 
Investment income 
Financing costs 
Loss before taxation 
Income tax expense 
Loss for the financial year from continuing operations 
Loss for the financial year from discontinued operations 
Loss for the financial year 

Europe 
£m 
17,261 
2,925 
1,300 
1,493 
8 
22,987 
1,004 
354 
247 
24,592 
(3,668) 
(1,914) 
(2,604) 
(1,543) 
(5,462) 
(22) 
(849) 
(2,888) 
517 
6,159 

EMAPA 
£m 
5,077 
667 
138 
87 
− 
5,969 
381 
21 
70 
6,441 
(1,045) 
(784) 
(677) 
(212) 
(1,472) 
(392) 
(43) 
(779) 
2,207 
3,244 

Common 
Functions(2) Eliminations 
£m 
(70) 
(5) 
(10) 
− 
− 
(85) 
− 
− 
(12) 
(97) 
85 
3 
− 
− 
9 
− 
− 
− 
− 
− 

£m 
− 
− 
− 
− 
− 
− 
− 
− 
168 
168 
− 
(66) 
− 
− 
206 
− 
− 
(181) 
1 
128 

% change
Organic

£ 

6.6 

4.7

6.0 

4.3

1.4 

4.2

Group 
2007 
£m 
22,268 
3,587 
1,428 
1,580 
8 
28,871 
1,385 
375 
473 
31,104 
(4,628) 
(2,761) 
(3,281) 
(1,755) 
(6,719) 
(414) 
(892) 
(3,848) 
2,725 
9,531 

(11,600) 
502 
3 
(1,564) 
4 
789 
(1,612) 
(2,383) 
(2,423) 
(4,806) 
(491) 
(5,297) 

Group
2006 
£m  
21,304 
3,289 
1,098 
1,391 
− 
27,082 
1,295 
448 
525 
29,350 
(4,463) 
(2,096) 
(2,968) 
(1,891) 
(6,166) 
(157) 
(947) 
(3,674) 
2,411 
9,399 

(23,515) 
15 
17 
(14,084) 
(2) 
353 
(1,120) 
(14,853) 
(2,380) 
(17,233) 
(4,588) 
(21,821) 

Notes:
(1)   Revenue relating to fixed line activities provided by mobile operators, previously classified within voice revenue, is now presented as fixed line revenue, together with revenue from fixed line 

operators and fixed broadband. All prior periods have been adjusted accordingly.

(2)  Common functions represents the results of partner markets and the net result of unallocated central Group costs and recharges to the Group’s operations, including royalty fees for use of the 

Vodafone brand.

(3)   During the year ended 31 March 2008, the Group changed its organisational structure and the Group’s associated undertaking in France, SFR, is now managed within the Europe region and 

reported within Other Europe. The results for all periods are presented in accordance with the new organisational structure. 

Revenue
Revenue increased by 6.0% to £31,104 million in the year to 31 March 2007, with 
organic growth of 4.3%. The net impact of acquisitions and disposals contributed 
3.3 percentage points to revenue growth, offset by unfavourable movements 
in exchange rates of 1.6 percentage points, with both effects arising principally 
in the EMAPA region. 

The Europe region recorded organic revenue growth of 1.4%, while the EMAPA 
region delivered organic revenue growth of 21.1%. As a result, the EMAPA 
region accounted for more than 70% of the organic growth in Group revenue. 
Strong performances were recorded in Spain and a number of the Group’s 
emerging markets.

An increase in the average mobile customer base and usage stimulation initiatives 
resulted in organic revenue growth of 2.5% and 7.0% in voice and messaging 
revenue, respectively. Data revenue is an increasingly important component of 
Group revenue, with organic growth of 30.7%, driven by increasing penetration 
from 3G devices and growth in revenue from business services. 

The Europe region and common functions contributed 79% of Group revenue, 
of which approximately 63% was euro denominated, with the remaining 16% 
being denominated in sterling. The remaining 21% was generated in the EMAPA 
region where no single currency was individually significant. 

Operating result
Adjusted operating profit increased by 1.4% to £9,531 million, with organic growth 
of 4.2%. The net impact of acquisitions and disposals and unfavourable exchange 
rate movements reduced reported growth by 0.3 percentage points and 2.5 
percentage points, respectively, with both effects arising principally in the EMAPA 
region. The Europe region declined 3.7% on an organic basis, while the EMAPA 
region recorded organic growth of 27.4%. Strong performances were delivered 
in Spain, the US and a number of emerging markets. 

Adjusted operating profit is stated after charges in relation to regulatory fines 
in Greece of £53 million and restructuring costs within common functions, 
Vodafone Germany, Vodafone UK and Other Europe of £79 million. The EMAPA 
region accounted for all of the Group’s reported and organic growth in adjusted 
operating profit.

Adjusted operating profit for the 2007 financial year was principally denominated 
in euro (55%), US dollar (22%) and sterling (5%), with the remaining 18% being 
denominated in other currencies.

The acquisitions and stake increases led to the rise in acquired intangible asset 
amortisation, and these acquisitions, combined with the continued expansion of 
network infrastructure in the EMAPA region, resulted in higher depreciation charges.

42 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
Taxation
The effective tax rate, exclusive of impairment losses, was 26.3% (2006: 27.5%), 
which was lower than the Group’s weighted average tax rate due to the 
resolution of a number of historic tax issues with tax authorities and additional 
tax deductions in Italy. The 2006 financial year benefited from the tax treatment 
of a share repurchase in Vodafone Italy and favourable tax settlements.

A significant event in the 2007 financial year was a European Court decision in 
respect of the UK CFC legislation, following which Vodafone has not accrued any 
additional provision in respect of the application of UK CFC legislation to the Group.

The effective tax rate including impairment losses was (101.7)% compared to 
(16.0)% for the 2006 financial year. The negative tax rates arose from no tax 
benefit being recorded for the impairment losses of £11,600 million (2006: 
£23,515 million).

Loss per share
Adjusted earnings per share increased by 11.4% from 10.11 pence to 11.26 pence 
for the year to 31 March 2007. Basic loss per share from continuing operations 
decreased from 27.66 pence to 8.94 pence for the year ended 31 March 2007.

Loss from continuing operations 
attributable to equity shareholders 

Adjustments: 

Impairment losses(1) 

  Other income and expense 

 Share of associated undertakings’ 

  non-operating income 
  Non-operating income and expense 

Investment income and financing costs(2) 

  Tax on the above items 
Adjusted profit from continuing 
operations attributable to 
equity shareholders 

Weighted average number of 
shares outstanding 
  Basic and diluted(3) 

2007 
£m 

2006
£m

(4,932) 

(17,318)

11,600 
(502) 

23,515
(15)

(3) 
(4) 
39 
13 

(17)
2
161
–

6,211 

6,328

55,144 

62,607

Notes:
(1)   See note 10 to the Consolidated Financial Statements.
(2)  See note 2 and 3 in investment income and financing costs.
(3)   In the year ended 31 March 2007, 215 million (2006: 183 million) shares have been excluded 

from the calculation of diluted loss per share as they are not dilutive. 

The Group’s share of results from associates increased by 13.0%, mainly due to 
Verizon Wireless which reported record growth in net additions and increased 
ARPU. The growth in Verizon Wireless was offset by a reduction in the Group’s 
share of results from its other associated undertakings, which fell due to the 
disposals of Belgacom Mobile S.A. and Swisscom Mobile A.G. as well as the 
impact of reductions in termination rates and intense competition experienced 
by SFR in France. 

Operating loss was £1,564 million compared with a loss of £14,084 million in 
the 2006 financial year following lower impairment charges. In the year ended 
31 March 2007, the Group recorded an impairment charge of £11,600 million 
(2006: £23,515 million) in relation to the carrying value of goodwill in the Group’s 
operations in Germany (£6,700 million) and Italy (£4,900 million). The impairment 
in Germany resulted from an increase in long term interest rates, which led to 
higher discount rates, along with increased price competition and continued 
regulatory pressures in the German market. The impairment in Italy resulted from 
an increase in long term interest rates and the estimated impact of legislation 
cancelling the fixed fees for the top up of prepaid cards and the related competitive 
response in the Italian market. The increase in interest rates accounted for £3,700 
million of the reduction in value during the 2007 financial year.

Certain of the Group’s cost reduction and revenue stimulation initiatives are 
managed centrally within common functions. Consequently, operating and 
capital expenses are incurred centrally and recharged to the relevant countries, 
primarily in Europe. This typically results in higher operating expenses with 
a corresponding reduction in depreciation for the countries concerned.

Other income and expense for the year ended 31 March 2007 included the gains 
on disposal of Belgacom Mobile S.A. and Swisscom Mobile A.G., amounting to 
£441 million and £68 million, respectively.

Investment income and financing costs

Investment income 
Financing costs 

Analysed as:
  Net financing costs before dividends from investments(1) 
  Potential interest charges arising on settlement of
  outstanding tax issues 
  Dividends from investments 
  Foreign exchange(2)  
  Changes in the fair value of equity put rights and

similar arrangements(3) 

Net financing costs 

2007 
£m 
789 
(1,612) 
(823) 

2006 
£m
353
(1,120)
(767)

(435)  

(318)

(406) 
57 
(41) 

2 
(823) 

(329)
41
–

(161)
(767)

Notes:
(1)   Includes a one off gain of £86 million related to the Group renegotiating its investments in 

SoftBank.

(2)  Comprises foreign exchange differences reflected in the Consolidated Income Statement in 
relation to certain intercompany balances and the foreign exchange differences on financial 
instruments received as consideration in the disposal of Vodafone Japan to SoftBank, which 
completed in April 2006.

(3)   Includes the fair value movement in relation to the put rights and similar arrangements held 
by minority interest holders in certain of the Group’s subsidiaries. The valuation of these 
financial liabilities is inherently unpredictable and changes in the fair value could have a 
material impact on the future results and financial position of Vodafone. Details of these 
options can be found on page 58.

Net financing costs before dividends from investments increased by 36.8% to 
£435 million as increased financing costs, reflecting higher average debt and 
interest rates, and losses on mark to market adjustments on financial instruments 
more than offset higher investment income resulting from new investments in 
SoftBank, which arose on the sale of Vodafone Japan during the 2007 financial year, 
including an £86 million gain related to the renegotiation of these investments. 
At 31 March 2007, the provision for potential interest charges arising on settlement 
of outstanding tax issues was £1,213 million.

Vodafone Group Plc Annual Report 2008 43

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Performance

Operating Results continued

Europe

Year ended 31 March 2007
Voice revenue(1) 
Messaging revenue 
Data revenue 
Fixed line revenue(1) 
Other service revenue 
Service revenue 
Acquisition revenue 
Retention revenue 
Other revenue 
Revenue 
Interconnect costs 
Other direct costs 
Acquisition costs 
Retention costs 
Operating expenses 
Acquired intangibles amortisation 
Purchased licence amortisation 
Depreciation and other amortisation 
Share of result in associates(2) 
Adjusted operating profit 

Year ended 31 March 2006 
Voice revenue(1) 
Messaging revenue 
Data revenue 
Fixed line revenue(1) 
Service revenue 
Acquisition revenue 
Retention revenue 
Other revenue 
Revenue 
Interconnect costs 
Other direct costs 
Acquisition costs 
Retention costs 
Operating expenses 
Acquired intangibles amortisation 
Purchased licence amortisation 
Depreciation and other amortisation 
Share of result in associates(2) 
Adjusted operating profit 

Change at constant exchange rates 
Voice revenue(1) 
Messaging revenue 
Data revenue 
Fixed line revenue(1) 
Service revenue 
Acquisition revenue 
Retention revenue 
Other revenue 
Revenue 
Interconnect costs 
Other direct costs 
Acquisition costs 
Retention costs 
Operating expenses 
Acquired intangibles amortisation 
Purchased licence amortisation 
Depreciation and other amortisation 
Share of result in associates(2) 
Adjusted operating profit 

Germany 
£m 

Italy 
£m 

Spain 
£m 

UK 
£m 

Arcor 
£m 

Other 
£m 

Elimination 
£m 

Europe 
£m 

% change
Organic

£ 

0.1 

2.0

(0.6) 

1.4

(4.1) 

(3.7)

(343) 
(25) 
(38) 
(26) 
− 
(432) 
(3) 
− 
(1) 
(436) 
432 
1 
3 
− 
− 
− 
− 
− 
− 
− 

(356) 
(14) 
(40) 
(34) 
(444) 
− 
− 
− 
(444) 
444 
− 
− 
− 
− 
− 
− 
− 
− 
− 

17,261 
2,925 
1,300 
1,493 
8 
22,987 
1,004 
354 
247 
24,592 
(3,668) 
(1,914) 
(2,604) 
(1,543) 
(5,462) 
(22) 
(849) 
(2,888) 
517 
6,159 

17,726 
2,836 
1,023 
1,372 
22,957 
1,018 
434 
324 
24,733 
(3,739) 
(1,666) 
(2,501) 
(1,752) 
(5,243) 
(2) 
(884) 
(3,000) 
479 
6,425 

3,981 
746 
413 
15 
1 
5,156 
172 
40 
75 
5,443 
(645) 
(332) 
(560) 
(351) 
(1,126) 
− 
(340) 
(735) 
− 
1,354 

4,282 
815 
275 
22 
5,394 
185 
61 
114 
5,754 
(732) 
(281) 
(551) 
(410) 
(1,077) 
−  
(342) 
(865) 
− 
1,496 

% 
(6.5) 
(7.8) 
51.2 
(33.3) 
(3.9) 
(6.4) 
(34.1) 
(33.5) 
(4.8) 
(11.4) 
18.9 
2.2 
(13.8) 
5.1 
− 
− 
(14.0) 
− 
(9.0) 

3,307 
563 
189 
22 
2 
4,083 
124 
36 
2 
4,245 
(628) 
(242) 
(249) 
(107) 
(870) 
− 
(75) 
(499) 
− 
1,575 

3,448 
526 
172 
24 
4,170 
94 
84 
15 
4,363 
(681) 
(241) 
(172) 
(177) 
(822) 
−  
(74) 
(524) 
− 
1,672 

% 
(3.6) 
7.6 
10.9 
(6.9) 
(1.5) 
32.9 
(57.0) 
(89.6) 
(2.2) 
(7.2) 
0.8 
45.9 
(39.0) 
6.6 
− 
1.5 
(4.5) 
− 
(5.4) 

3,415 
380 
247 
20 
− 
4,062 
307 
124 
7 
4,500 
(675) 
(352) 
(642) 
(398) 
(866) 
− 
(37) 
(430) 
− 
1,100 

3,076 
328 
194 
17 
3,615 
269 
105 
6 
3,995 
(634) 
(329) 
(543) 
(354) 
(762) 
−  
(69) 
(336) 
− 
968 

% 
11.7 
16.8 
27.8 
17.9 
13.1 
14.7 
18.9 
22.8 
13.3 
7.0 
7.8 
19.0 
13.1 
14.3 
− 
(45.4) 
28.9 
− 
14.3 

3,604 
760 
295 
17 
5 
4,681 
274 
52 
117 
5,124 
(1,001) 
(452) 
(677) 
(372) 
(1,163) 
(11) 
(333) 
(604) 
− 
511 

3,626 
674 
252 
16 
4,568 
285 
60 
135 
5,048 
(862) 
(355) 
(665) 
(455) 
(1,088) 
−  
(333) 
(592) 
− 
698 

% 
(0.6) 
12.8 
17.1 
6.3 
2.5 
(3.9) 
(13.3) 
(13.3) 
1.5 
16.1 
27.3 
1.8 
(18.2) 
6.9 
− 
− 
2.0 
− 
(26.8) 

− 
− 
− 
1,419 
− 
1,419 
22 
− 
− 
1,441 
(338) 
(262) 
(178) 
− 
(396) 
− 
− 
(96) 
− 
171 

− 
− 
− 
1,305 
1,305 
15 
− 
− 
1,320 
(368) 
(187) 
(147) 
−  
(390) 
− 
− 
(89) 
− 
139 

% 
− 
− 
− 
9.5 
9.5 
46.1 
− 
− 
9.9 
(7.6) 
41.6 
21.2 
− 
2.3 
− 
− 
6.8 
− 
24.5 

3,297 
501 
194 
26 
− 
4,018 
108 
102 
47 
4,275 
(813) 
(275) 
(301) 
(315) 
(1,041) 
(11) 
(64) 
(524) 
517 
1,448 

3,650 
507 
170 
22 
4,349 
170 
124 
54 
4,697 
(906) 
(273) 
(423) 
(356) 
(1,104) 
(2) 
(66) 
(594) 
479 
1,452 

%
(9.3)
(0.6)
15.1
19.8
(7.2)
(35.7)
(17.2)
(15.7)
(8.6)
(9.7)
1.0
(28.6)
(11.2)
(5.5)
423.8
(3.5)
(11.2)
9.6
0.5

Notes:
(1)   Revenue relating to fixed line activities provided by mobile operators, previously classified within voice revenue, is now presented as fixed line revenue, together with revenue from fixed line 

operators and fixed broadband. All prior periods have been adjusted accordingly.

(2)  During the year ended 31 March 2008, the Group changed its organisational structure and the Group’s associated undertaking in France, SFR, is now managed within the Europe region and 

reported within Other Europe. The results for all periods are presented in accordance with the new organisational structure. 

44 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Mobile telecommunications KPIs

Closing customers (’000) 

Closing 3G devices (’000) 

Voice usage (millions of minutes) 

See page 155 for definition of terms

 – 2007 
 – 2006 

 – 2007 
 – 2006 

 – 2007 
 – 2006 

Germany 
30,818 
29,191 

3,720 
2,025 

Italy 
21,034 
18,490 

3,762 
2,250 

Spain 
14,893 
13,521 

2,890 
902 

UK 
17,411 
16,304 

Other 
17,007 
15,692 

Europe
101,163
93,198

1,938 
1,033 

2,353 
1,230 

14,663
7,440

33,473 
26,787 

32,432 
29,604 

30,414 
23,835 

31,736 
28,059 

28,491 
27,648 

156,546
135,933

The Europe region, where market penetration exceeds 100%, experienced intense 
competition from established mobile operators and new market entrants as well 
as ongoing regulator imposed rate reductions on incoming calls. As part of the 
implementation of the Group’s strategy, the 2007 financial year’s performance 
saw a strong focus on stimulating additional usage in a way that enhances value 
to the customer and revenue, including significant tariff repositioning to maintain 
competitiveness in the UK and Germany. On the cost side, the centralisation of 
global service platform operations was completed in the 2007 financial year, with 
good progress made in the consolidation and harmonisation of the data centres, 
and a number of new initiatives to reduce the cost structure were implemented.

Revenue
Revenue decreased slightly by 0.6% for the year ended 31 March 2007, consisting of 
a 1.4% organic increase in revenue, offset by a 0.5 percentage point adverse impact 
from exchange rate movements and a 1.5 percentage point decrease resulting 
from the disposal of the Group’s operations in Sweden in January 2006. The organic 
revenue growth was mainly due to the increase in organic service revenue.

Service revenue growth was 0.1% for the Europe region. Organic growth of 2.0% 
was driven by a 7.7% increase in the average mobile customer base, together with 
a 17.0% increase in total voice usage and 27.1% reported growth in data revenue, 
driven by innovative products and services, successful promotions and competitive 
tariffs in the marketplace, although in turn organic growth was largely offset 
by the downward pressure on voice pricing and termination rate cuts in certain 
markets. The estimated impact of termination rate cuts and other adjustments 
on the growth in service revenue and revenue is shown below.

Reported 

Impact of 
Impact of 
exchange 
rates 
disposal 
growth  Percentage  Percentage 
points 
points 

% 

  Estimated
impact of
  termination
rate cuts
and other 

Growth
 adjustments(1)  excluding
these
items
%

Organic  on revenue 
growth 
growth 
% 
% 

Service revenue
Germany 
Italy 
Spain 
UK 
Arcor 
Other Europe 
Europe 

(4.4) 
(2.1) 
12.4 
2.5 
8.7 
(7.6) 
0.1  

Revenue − Europe 

(0.6) 

0.5 
0.6 
0.7 
− 
0.8 
0.4 
0.5 

0.5 

− 
− 
− 
− 
− 
7.3 
1.4 

1.5 

(3.9) 
(1.5) 
13.1 
2.5 
9.5 
0.1 
2.0 

1.4 

3.4 
5.1 
5.2 
0.5 
− 
4.7 
3.5 

3.2 

(0.5)
3.6
18.3
3.0
9.5
4.8
5.5

4.6

Note:
(1)   Revenue for certain arrangements is presented net of associated direct costs.

Customer growth in the region was strong in most markets, including 21.7% 
and 16.9% growth in the closing contract customer base in Spain and Italy, 
respectively. The UK reported a 7.7% growth in the closing contract base following 
a much improved performance in the second half of the 2007 financial year. 
Contract churn across the region was stable or falling in most markets due to 
the continued focus on retention and longer contract terms being offered, while 
prepaid churn rose due to intensified competition and customer self-upgrades. 
Prepaid markets remained vibrant, with prepaid net additions accounting for 
around 65% of the total net additions reported for the region.

Within the Europe region, Spain and Arcor contributed strong service revenue 
growth, partly offset by declines in Germany, Italy and Other Europe. In Spain, 
despite the increasing challenge in the marketplace from existing competitors, 
the launch of a fourth operator and branded resellers, service revenue growth 
of 13.1% at constant exchange rates was achieved. This growth was mainly due 
to a 14.2% increase in the average mobile customer base in the period following 
successful promotions and competitive tariffs, particularly in relation to contract 
customers, which at 31 March 2007 account for 54.8% of the customer base, 
compared to 49.6% at 31 March 2006. Arcor also achieved strong growth in 
service revenue compared to the 2006 financial year, driven primarily by a 60.0% 
increase in fixed broadband customers to 2,081,000 customers, with the launch 
of new competitive tariffs leading to particularly good growth since January 2007. 
Despite high competition and structural price declines, service revenue growth 
in the UK accelerated throughout the 2007 financial year, driven by a higher 
contract customer base and increased usage resulting from refreshed tariff 
offerings. In Other Europe, reported service revenue decreased by 7.6%, while 
underlying service revenue increased by 4.8% following an increase in the 
average mobile customer base, and particularly strong growth in messaging and 
data revenue in the Netherlands and Portugal where new tariffs and Vodafone 
Mobile Connect data card initiatives proved particularly successful.

Germany and Italy reported declines in service revenue at constant exchange 
rates of 3.9% and 1.5%, respectively, largely as a result of termination rate cuts. 
Underlying service revenue in Italy grew by 3.6%, with acceleration in the second 
half of the year due in particular to increasing messaging and voice volumes, 
achieved through new tariffs and offers targeted to specific segments, and despite 
the revenue loss incurred in March 2007 following the Italian Government’s 
decision to eliminate the top up fee on prepaid cards. In Germany, underlying 
service revenue declined slightly as a result of the intensely competitive market 
in Germany and the launch of new tariffs in October 2006. 

Vodafone Group Plc Annual Report 2008 45

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Performance

Operating Results continued

Voice revenue
Voice revenue decreased by 2.6%, or by 0.6% on an organic basis, with strong 
growth in voice usage offset by pressures on pricing resulting from competition 
and from termination rate cuts.

Across the Europe region, outgoing voice minutes increased by 20.7%, or by 
22.3% on an organic basis, driven by the increased customer base and various 
usage stimulation initiatives and competitive tariff ranges. In Germany, outgoing 
voice usage increased by 35.7%, with continued success from the Vodafone 
Zuhause product, which promotes fixed to mobile substitution in the home and 
which achieved 2.4 million registered customers at 31 March 2007. Additionally, 
new tariffs were launched in Germany in October 2006, which provided improved 
value bundles for customers allowing unlimited calls to other Vodafone 
customers and fixed line customers, all of which significantly contributed to 
increasing outgoing voice usage. In Italy, the increase in outgoing voice usage of 
12.1% was mainly driven by demand stimulation initiatives such as fixed price per 
call offers and focus on high value customers and business customers. In Spain, 
the improved customer mix and success of both consumer and business offerings 
assisted in increasing outgoing voice usage by 34.2%. New and more competitive 
tariffs launched in the UK in July 2006 and September 2006 and various 
promotions specifically aimed at encouraging usage contributed to the 16.7% 
increase in Vodafone UK’s outgoing voice usage.

Offsetting the organic growth in outgoing voice usage was the impact of pricing 
pressures in all markets due to increased competition, which led to outgoing voice 
revenue per minute decreasing by 16.8% in the year ended 31 March 2007.

Termination rate cuts were the main factor in the 7.4% decline in organic incoming 
voice revenue, with all markets except the UK experiencing termination rate cuts 
during the year. Announced termination rate cuts after 30 September 2006 
included a cut of 7% to 11.35 eurocents per minute in Spain effective from 
October 2006 and a 20% cut to 8.8 eurocents per minute in Germany effective 
from November 2006. The impact of the termination rate cuts in the Europe 
region was to reduce the average effective incoming price per minute by around 
13% to approximately 7 pence. Further termination rate cuts of 0.87 eurocents 
every six months occurred in Spain with effect from April 2007, reducing the rate 
to 7.0 eurocents by April 2009, while in Italy reductions in July 2007 and July 
2008 of 13% below the retail price index have also been announced. 

The success of Vodafone Passport, a competitively priced roaming proposition 
with over 11 million customers at 31 March 2007, contributed to increasing the 
volume of organic roaming minutes by 15.8%. Around 50% of the Group’s roaming 
minutes within Europe were on Vodafone Passport by 31 March 2007. Organic 
roaming revenue increased by 1.2% as the higher usage was largely offset by 
price reductions, due to increasing adoption of Vodafone Passport and also the 
Group’s commitment to reduce the average cost of roaming in the EU by 40% by 
April 2007 when compared to summer 2005.

Non-voice revenue
Messaging revenue increased by 3.1%, or by 4.6% on an organic basis, mainly due 
to growth in Italy, Other Europe and particularly Spain and the UK, partly offset by 
declines in Germany. In Spain, the increase was driven by the larger customer 
base, while in the UK, SMS volumes increased by 25.0% following higher usage 
per customer. The growth in Italy was driven by an increase in SMS usage of 9.5%, 
with sharp acceleration in the second half of the 2007 financial year following 
successful demand stimulation initiatives. In Germany, messaging volumes 
declined, resulting from the attraction of bigger voice bundles and the fact that 
promotional activity that had occurred relating to messaging in the 2006 financial 
year was not repeated in the 2007 financial year.

Data revenue grew by 27.1%, or by 29.5% on an organic basis, with the growth 
being stimulated by the 97.1% increase in registered 3G enabled devices on the 
Group’s networks at 31 March 2007, encouraged by an expanded portfolio and 
competitively priced offerings. Strong growth was experienced in all Europe’s 
segments, though Germany demonstrated particularly strong growth of 50% as a 
result of attractive tariff offerings, including flat rate tariff options, and the benefit 
of improved coverage of the HSDPA technology enabled network, facilitating 
superior download speeds for data services. Growth in Italy, Spain and the UK was 
assisted by the expansion of HSDPA network coverage and increased penetration 
of Vodafone Mobile Connect data cards, of which 74%, 64% and 53% were sold 
during the 2007 financial year as HSDPA enabled devices in each of these markets 
respectively. The launch of a modem which provides wireless internet access for 
personal computers also made a positive contribution to data revenue. In Other 
Europe, successful Vodafone Mobile Connect data cards initiatives in the 
Netherlands and Portugal were the primary cause of growth in data revenue.

Fixed line revenue increased by 8.8%, mainly due to Arcor’s increased customer base.

Adjusted operating profit
Adjusted operating profit fell by 4.1%, or by 3.7% on an organic basis, with the 
disposal of the Group’s operations in Sweden being the main cause of the decline. 
The growth in operating expenses and other direct costs, including the charge in 
relation to a regulatory fine in Greece of £53 million, also had an adverse effect 
on adjusted operating profit.

Interconnect costs remained stable for the 2007 financial year, once the effect 
of the disposal of Sweden was excluded, with the increased outgoing call volumes 
to other networks offset by the cost benefit from the impact of the termination 
rate cuts.

Reported acquisition and retention costs for the region decreased by 2.5%, 
but remained stable on an organic basis, when compared to the 2006 financial 
year. In Spain, the main drivers of the increased costs were the higher volumes 
of gross additions and upgrades, especially with regard to the higher proportion 
of contract gross additions, which were achieved with higher costs per customer 
as competition intensified. In Italy, costs increased slightly due to an increased 
focus on acquiring high value contract customers and an increased volume of 
prepaid customers. In Germany, retention costs declined as the cost per upgrade 
was reduced and volumes slightly decreased. The UK saw a reduction in retention 
costs resulting from a change in the underlying commercial model with indirect 
distribution partners, where a portion of commissions are now recognised in other 
direct costs. Acquisition costs in Other Europe decreased, primarily as a result of 
lower gross contract additions in Greece and a reduction in cost per gross addition 
in the Netherlands.

Other direct costs increased by 14.9%, or by 16.7% on an organic basis, primarily 
caused by the regulatory fine in Greece and commissions in the UK discussed 
above. Arcor saw an increase in direct access charges primarily as a result of 
having a higher customer base.

Operating expenses increased by 4.2%, or by 7.4% on an organic basis, primarily 
caused by increased intercompany recharges, a result of the centralisation of data 
centre and service platform operations, which were offset by a corresponding 
reduction in depreciation expense, and a 14.3% increase in Spain’s operating 
expenses at constant exchange rates as a result of the growth in this operating 
company, but which only slightly increased as a percentage of service revenue. 
Increased publicity spend in the UK, Italy and Greece, and restructuring costs in 
Germany, the UK and Ireland, also adversely affected operating expenses during 
the 2007 financial year. 

46 Vodafone Group Plc Annual Report 2008

•

•

•

•

•

The supply chain management initiative focused on centralising supply chain 
management activities and leveraging Vodafone’s scale in purchasing activities. 
Through the standardisation of designs and driving scale strategies in material 
categories, the Group aimed to increase the proportion of purchasing 
performed globally. The alignment of all objectives and targets across the 
entire supply chain management was completed during the 2007 financial year. 
The IT operations initiative created a shared service organisation to support the 
business with innovative and customer focused IT services. This organisation 
consolidated localised data centres into regionalised northern and southern 
European centres and consolidated hardware, software, maintenance and 
system integration suppliers to provide high quality IT infrastructure, services 
and solutions. 
The Group commenced a three year business transformation programme to 
implement a single integrated operating model, supported by a single enterprise 
resource planning (“ERP”) system covering human resources, finance and 
supply chain functions. 
The network team focused on network sharing deals in a number of operating 
companies, with the principal objectives of cost saving and faster network rollout. 
 Many of the Group’s operating companies participated in external cost 
benchmarking studies and used the results to target local cost reductions. 
Initiatives implemented in the 2007 financial year included reductions to 
planned network rollout, outsourcing and off-shoring of customer services 
operations, property rationalisation, replacing leased lines with owned 
transmission, network site sharing and renegotiation of supplier contracts 
and service agreements. 

As many of the cost reduction initiatives are centralised in common functions, as 
described earlier, the Group’s target in respect of operating expenses for the total 
of the Europe region (excluding Arcor) includes common functions but excludes 
the developing and delivering of new services and business restructuring costs. 
On this basis, these costs grew by 3.5% in the 2007 financial year for the reasons 
outlined in the preceding paragraph.

Associates
SFR, the Group’s associated undertaking in France, achieved an increase of 3.5% in 
its customer base, higher voice usage and strong growth in data services. However, 
service revenue was stable at constant exchange rates as the impact of these 
items was offset by a 5.7% decline in ARPU due to the increase in competition and 
significant termination rate cuts imposed by the regulator. The voice termination 
rate was cut by 24% to 9.5 eurocents per minute with effect from 1 January 2006 
and by a further 21% to 7.5 eurocents per minute with effect from 1 January 2007. 
France is the first European Union country to impose regulation on SMS 
termination rates, which were cut by 19% with effect from 1 January 2006 and 
a further 30% with effect from mid September 2006 to 3 eurocents per SMS. 

Cost reduction initiatives
The Group has set targets in respect of operating expenses and capitalised fixed 
asset additions. The operating expense and capitalised fixed asset additions 
targets relate to the Europe region (excluding Arcor) and common functions in 
aggregate. During the 2007 financial year, the implementation of a range of Group 
wide initiatives and cost saving programmes commenced, designed to deliver 
savings in the 2008 financial year and beyond. The key initiatives were as follows:

•

 The application development and maintenance initiative focused on driving 
cost and productivity efficiencies through outsourcing the application 
development and maintenance for key IT systems. In October 2006, the Group 
announced that EDS and IBM had been selected to provide application 
development and maintenance services to separate groupings of operating 
companies within the Group. The initiative was in the execution phase in the 
2007 financial year and was progressing ahead of plan, with a number of 
operating companies having commenced service with their respective vendors. 

Vodafone Group Plc Annual Report 2008 47

Vodafone – Performance

Operating Results continued

EMAPA

Year ended 31 March 2007
Voice revenue(1) 
Messaging revenue 
Data revenue 
Fixed line revenue(1) 
Service revenue 
Acquisition revenue 
Retention revenue 
Other revenue 
Revenue 
Interconnect costs 
Other direct costs 
Acquisition costs 
Retention costs 
Operating expenses 
Acquired intangibles amortisation 
Purchased licence amortisation 
Depreciation and other amortisation 
Share of result in associates(2) 
Adjusted operating profit 

Year ended 31 March 2006 
Voice revenue(1) 
Messaging revenue 
Data revenue 
Fixed line revenue(1) 
Service revenue 
Acquisition revenue 
Retention revenue 
Other revenue 
Total revenue 
Interconnect costs 
Other direct costs 
Acquisition costs 
Retention costs 
Operating expenses 
Acquired intangibles amortisation 
Purchased licence amortisation 
Depreciation and other amortisation 
Share of result in associates(2) 
Adjusted operating profit 

Change at constant exchange rates 
Voice revenue(1) 
Messaging revenue 
Data revenue 
Fixed line revenue(1) 
Service revenue 
Acquisition revenue 
Retention revenue 
Other revenue 
Revenue 
Interconnect costs 
Other direct costs 
Acquisition costs 
Retention costs 
Operating expenses 
Acquired intangibles amortisation 
Purchased licence amortisation 
Depreciation and other amortisation 
Share of result in associates(2) 
Adjusted operating profit 

% change
Organic

£ 

42.3 

20.4

41.4 

21.1

17.4 

27.4

EMAPA 
£m 

5,077 
667 
138 
87 
5,969 
381 
21 
70 
6,441 
(1,045) 
(784) 
(677) 
(212) 
(1,472) 
(392) 
(43) 
(779) 
2,207 
3,244 

3,636 
454 
86 
19 
4,195 
277 
14 
68 
4,554 
(794) 
(442) 
(467) 
(139) 
(1,053) 
(155) 
(63) 
(602) 
1,924 
2,763 

Eastern  Middle East, 
Europe  Africa & Asia 
£m 

£m 

2,037 
271 
70 
14 
2,392 
53 
19 
13 
2,477 
(433) 
(314) 
(219) 
(78) 
(614) 
(285) 
(19) 
(331) 
− 
184 

1,176 
146 
36 
− 
1,358 
54 
13 
10 
1,435 
(296) 
(77) 
(148) 
(51) 
(335) 
(121) 
(13) 
(218) 
− 
176 

% 
79.0 
88.7 
100.1 
– 
81.7 
1.4 
50.0 
15.4 
78.0 
49.8 
316.4 
53.9 
59.3 
88.4 
135.5 
48.0 
55.9 
– 
12.1 

2,098 
142 
26 
66 
2,332 
223 
− 
10 
2,565 
(364) 
(246) 
(291) 
(84) 
(509) 
(105) 
(17) 
(255) 
− 
694 

1,503 
91 
12 
19 
1,625 
147 
− 
12 
1,784 
(251) 
(159) 
(198) 
(48) 
(359) 
(33) 
(34) 
(179) 
− 
523 

% 
56.8 
74.8 
142.6 
286.0 
61.2 
78.0 
– 
(7.8) 
62.1 
62.3 
73.2 
70.8 
106.7 
61.0 
222.2 
(47.1) 
56.1 
– 
49.8 

Pacific 
£m 

942 
254 
42 
7 
1,245 
105 
2 
47 
1,399 
(248) 
(224) 
(167) 
(50) 
(349) 
(2) 
(7) 
(193) 
− 
159 

957 
217 
38 
− 
1,212 
76 
1 
46 
1,335 
(247) 
(206) 
(121) 
(40) 
(359) 
(1) 
(16) 
(205) 
− 
140 

% 
5.3 
25.4 
17.2 
– 
10.0 
43.0 
217.5 
12.8 
12.1 
7.1 
15.8 
45.0 
31.1 
3.4 
78.6 
(49.8) 
1.6 
– 
25.4 

Associates 
US 
£m 

Associates 
Other 
£m 

2,077 
2,077 

130 
130 

1,732 
1,732 

192 
192 

% 

%

27.6 
27.6 

(31.2)
(31.2)

Notes:
(1)   Revenue relating to fixed line activities provided by mobile operators, previously classified within voice revenue, is now presented as fixed line revenue, together with revenue from fixed line 

operators and fixed broadband. All prior periods have been adjusted accordingly.

(2)  During the year ended 31 March 2008, the Group changed its organisational structure and the Group’s associated undertaking in France, SFR, is now managed within the Europe region and 

reported within Other Europe. The results for all periods are presented in accordance with the new organisational structure. 

48 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Mobile telecommunications KPIs

Closing customers (’000) 
Closing 3G devices (’000) 
Voice usage (millions of minutes) 
See page 155 for definition of terms 

Eastern   Middle East, 
Europe  Africa & Asia 
27,160 
28,975 
65 
347 
37,449 
39,658 

Pacific 
5,750 
758 
11,371 

2007 

EMAPA 
61,885 
1,170 
88,478 

Eastern   Middle East, 
Europe  Africa & Asia 
21,884 
12,579 
− 
135 
18,300 
13,302 

Pacific 
5,346 
281 
9,811 

2006

EMAPA
39,809
416
41,413

A part of Vodafone’s strategy is to build on the Group’s track record of creating 
value in emerging markets. Vodafone continued to execute on this strategy, with 
strong performances in the Czech Republic, Egypt, Romania and South Africa. 

The Group continued to successfully build its emerging markets portfolio through 
acquisitions in Turkey and, subsequent to 31 March 2007, India. Since its acquisition 
on 24 May 2006, Vodafone Turkey has shown a performance in excess of the 
acquisition plan. 

In December 2006, the Group increased its equity interest in Vodafone Egypt 
from 50.1% to 54.9%, positioning the Group to capture further growth in this 
lower penetrated market. The Group also entered into a new strategic partnership 
with Telecom Egypt, the minority shareholder in Vodafone Egypt, to increase 
cooperation between both parties and jointly develop a range of products and 
services for the Egyptian market. 

EMAPA’s growth has benefited from the 2006 financial year acquisitions in the 
Czech Republic and the stake in Bharti Airtel in India, as well as the stake increases 
in Romania and South Africa and the 2007 financial year acquisition in Turkey. 
Bharti Airtel was accounted for as a joint venture until 11 February 2007, following 
which the Group’s interest has been accounted for as an investment. 

Revenue
Revenue increased by 41.4%, or 21.1% on an organic basis, driven by organic 
service revenue growth of 20.4%. The impact of acquisitions, disposal and 
exchange rates on service revenue and revenue growth is shown below.

Service revenue 
Eastern Europe 
Middle East, Africa and Asia 
Pacific 
EMAPA 

Organic 
growth 
% 

20.0 
27.7 
10.0 
20.4 

Impact of 
exchange 

Impact of
acquisitions

rates  and disposal(1) 

Percentage 
points 

Percentage 
points  

Reported
growth
%

(5.6) 
(17.7) 
(7.3) 
(10.9) 

61.7 
33.5 
− 
32.8 

76.1
43.5
2.7
42.3

41.4

Revenue − EMAPA 

21.1 

(11.2) 

31.5 

Note:
(1)   Impact of acquisitions and disposal includes the impact of the change in consolidation status 

of Bharti Airtel from a joint venture to an investment.

Organic service revenue growth was driven by the 30.2% organic increase in the 
average mobile customer base and the success of usage stimulation initiatives, 
partially offset by declining ARPU in a number of markets due to the higher 
proportion of lower usage prepaid customer additions. 

Particularly strong customer growth was achieved in Eastern Europe and the 
Middle East, Africa and Asia, where markets are typically less penetrated than in 
Western Europe or the Pacific area.

Non-service revenue increased by 31.5%, or 28.9% on an organic basis, primarily 
due to an increase in the level of gross additions in a number of countries.

Eastern Europe
In Eastern Europe, service revenue grew by 76.1%, with the key driver of growth 
being the acquisitions in the Czech Republic and Turkey, as well as the stake 
increase in Romania. Good customer growth in all Eastern European markets 
contributed to the organic service revenue growth.

Organic service revenue growth in Eastern Europe was principally driven by 
Romania. As a result of the growth in the customer base and a promotional offer 
of lower tariffs, which led to higher voice usage, constant currency service revenue 
in Romania grew by 29.4%, calculated by applying the Group’s equity interest at 
31 March 2007 to the whole of the 2006 financial year. The continued expansion 
of 3G network coverage, the successful launch of 3G broadband, together with 
introductory promotional offers, and increased sales of Vodafone Mobile Connect 
data cards, resulted in data revenue growth of 66.7% at constant exchange rates.

In the Czech Republic, a focus on existing customers, including a Christmas 
campaign of free weekend text messages available to all existing as well as new 
customers, and the success of a business offering allowing unlimited on and 
off net calls within a customers’ virtual private network for a fixed monthly fee, 
had a positive impact on gross additions and drove the increase in average mobile 
customers. This led to growth of 11.1% in service revenue at constant exchange 
rates, calculated by applying the Group’s equity interest at 31 March 2007 to the 
whole of the 2006 financial year.

Vodafone Turkey performed ahead of the expectations the Group had at the time 
of the completion of the acquisition, with customer numbers, usage and adjusted 
operating profit ahead of plan. Improvements in network reliability and coverage 
have contributed to strong customer growth and allowed an increase in prepaid 
tariffs, resulting in service revenue growth. Telsim was rebranded to Vodafone 
in March 2007, with the launch of a new tariff with inclusive on and off net calls, 
a first for the Turkish market.

Middle East, Africa and Asia
The service revenue growth of 43.5% in the Middle East, Africa and Asia resulted 
primarily from the stake increases in South Africa in February 2006 and Egypt in 
December 2006, together with the acquisition of the Group’s interest in Bharti 
Airtel in India in December 2005, offset by an adverse movement in exchange 
rates. Strong organic growth was achieved in all markets, particularly in Egypt 
and South Africa, driven by the 40.2% increase in the average mobile customer 
base compared to the 2006 financial year.

Strong customer growth, driven by prepaid tariff reductions, the availability of 
lower cost handsets and high customer satisfaction with the Vodafone service, 
contributed to the 39.5% constant currency service revenue growth in Egypt.

Innovative new products and services, including a new hybrid tariff offering 
guaranteed airtime credit every month with the ability to top up as required, and 
successful promotions, led to an increase in the average mobile customer base 
and 21.6% constant currency organic service revenue growth in South Africa, 
while the continued rollout of the 3G network led to strong growth in data revenue. 

Bharti Airtel continued to perform well with strong growth in customers and 
revenue, demonstrating the growth potential in the Indian market.

Pacific
Service revenue increased by 2.7%, with the impact of adverse foreign exchange 
movements reducing reported growth by 7.3 percentage points. In Australia, a 
continued focus on higher value customers delivered constant currency service 
revenue growth of 13.7%, with improvements in both prepaid and contract ARPU. 
The performance in Australia more than offset the reduced growth in constant 
currency service revenue in New Zealand, where constant currency service 
revenue growth was 2.7% following a cut in termination rates, which reduced 
reported service revenue growth by 4.1%. After the negative impact of foreign 
exchange movements, reported service revenue in New Zealand declined by 7.9%.

Vodafone Group Plc Annual Report 2008 49

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Performance

Operating Results continued

Adjusted operating profit
The impact of acquisitions, disposal and exchange rates on adjusted operating 
profit is shown below.

Associates

Adjusted operating profit 
Eastern Europe 
Middle East, Africa and Asia 
Pacific 
EMAPA 

Organic 
growth 
% 

49.2 
18.5 
25.4 
27.4 

Impact of 
exchange 

Impact of
acquisitions 
rates  and disposal(1) 
Percentage 
points 

Percentage 
points 

(7.6) 
(16.9) 
(11.8) 
(8.7) 

(37.1) 
31.1 
– 
(1.3) 

Reported
growth
%

4.5
32.7
13.6
17.4

Note:
(1)   Impact of acquisitions and disposal includes the impact of the change in consolidation status 

of Bharti Airtel from a joint venture to an investment.

Adjusted operating profit increased by 17.4%. On an organic basis, growth was 27.4%, 
as the acquisitions and stake increases led to the rise in acquired intangible asset 
amortisation reducing reported growth in operating profit. These acquisitions, 
combined with the continued expansion of network infrastructure in the region, 
including 3G and HSDPA upgrades, resulted in higher depreciation charges. 
Organic growth in adjusted operating profit was driven by a strong performance 
in Romania, Egypt, South Africa and the Group’s associated undertaking in the US. 

Eastern Europe
Interconnect costs increased by 46.3%, or 23.8% on an organic basis, principally 
as a result of the higher usage in Romania. An ongoing regulatory fee in Turkey 
amounting to 15% of revenue increased other direct costs compared to the 2006 
financial year. 

Acquisition costs fell as a percentage of service revenue throughout most of 
Eastern Europe, with increased investment in the direct distribution channel in 
Romania resulting in lower subsidies on handsets. Retention costs decreased as 
a percentage of service revenue, but increased on an organic basis due to a focus 
on retaining customers through loyalty programmes in response to the increasing 
competition in Romania, which had a positive impact on contract and prepaid churn. 

Operating expenses increased by 1.0 percentage point as a percentage of service 
revenue, primarily as a result of inflationary pressures in Romania and investment 
in Turkey.

Middle East, Africa and Asia
Interconnect costs increased by 45.0%, or 26.8% on an organic basis, due to the 
usage stimulation initiatives throughout the region. 

Acquisition costs remained stable as a percentage of service revenue, while 
retention costs increased, principally due to increased investment in retaining 
customers in Egypt ahead of the launch of services by a new operator after 
31 March 2007 and in South Africa in response to the introduction of mobile 
number portability during the 2007 financial year, with the provision of 3G and 
data enabled device upgrades for contract customers and a loyalty point scheme. 
Operating expenses remained stable as a percentage of service revenue. 

Pacific
The improved profitability in Australia was more than offset by the lower 
profitability in New Zealand resulting from the increased cost of telecommunications 
service obligation regulation, the impact of the acquisition of ihug and adverse 
foreign exchange rates. 

Acquisition and retention costs increased as a percentage of service revenue 
due to the investment in higher value customers in Australia, which also had 
a favourable impact on contract churn and were partially offset by savings in 
network costs and operating expenses.

50 Vodafone Group Plc Annual Report 2008

Share of result of associates 
Operating profit 
Interest 
Tax 
Minority interest 

Share of result of associates 
Operating profit 
Interest 
Tax 
Minority interest 

Verizon 
Wireless 
£m 
2,442 
(179) 
(125) 
(61) 
2,077 

Verizon
Wireless 
£m 
2,112 
(204) 
(116) 
(60) 
1,732 

2007 

Total 
£m 
2,609 
(177) 
(164) 
(61) 
2,207 

2006

Total
£m
2,375
(203)
(188)
(60)
1,924

Other 
£m 
167 
2 
(39) 
– 
130 

Other 
£m 
263 
1 
(72) 
– 
192 

Verizon Wireless (100% basis) 
Total revenue (£m) 
Closing customers (’000) 
Average monthly ARPU ($) 
Blended churn  
Mobile non-voice service 
revenue as a percentage of 
mobile service revenue  

2007 
20,860 
60,716 
52.5 
13.9% 

2006 
18,875 
53,020
51.4
14.7%

14.4% 

8.9%

% change
Verizon
Wireless
 $
22.9
(7.0)
14.6
6.7
27.6

£ 
15.6 
(12.3) 
7.8 
1.7 
19.9 

£ 
10.5 

% change
 $
17.4

Verizon Wireless produced another year of record growth in organic net additions, 
increasing its customer base by 7.7 million in the year ended 31 March 2007. 
The performance was particularly robust in the higher value contract segment 
and was achieved in a market where the estimated closing mobile penetration 
reached 80%.

The strong customer growth was achieved through a combination of higher gross 
additions and improvements in Verizon Wireless’ customer loyalty, with the latter 
evidenced through lower levels of churn. The 15.4% growth in the average mobile 
customer base combined with a 2.1% increase in ARPU resulted in a 17.8% 
increase in service revenue. ARPU growth was achieved through the continued 
success of data services, driven predominantly by data cards, wireless email and 
messaging services. Verizon Wireless’ operating profit also improved due to 
efficiencies in other direct costs and operating expenses, partly offset by a higher 
level of customer acquisition and retention activity.

Verizon Wireless continued to lay the foundations for future data revenue growth 
through the launch of both CDMA EV-DO Rev A, an enhanced wireless broadband 
service, and broadcast mobile TV services during the first calendar quarter of 
2007. In addition, Verizon Wireless consolidated its spectrum position during 
the year with the acquisition of spectrum through the Federal Communications 
Commission’s Advanced Wireless Services auction for $2.8 billion.

The Group’s share of the tax attributable to Verizon Wireless for the year ended 
31 March 2007 relates only to the corporate entities held by the Verizon Wireless 
partnership. The tax attributable to the Group’s share of the partnership’s pre-tax 
profit is included within the Group tax charge.

The Group’s other associated undertakings in EMAPA have been impacted by 
intense competition and reduction in termination rates, similar to the experiences 
of the Group’s controlled businesses in the Europe region, which have had a 
negative impact on revenue. The Group disposed of its associated undertakings 
in Belgium and Switzerland on 3 November 2006 and 20 December 2006, 
respectively, for a total cash consideration of £3.1 billion. Results are included 
until the respective dates of the announcement of disposal.

 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Outlook

2009 financial year

Adjusted 
operating 
profit 
£bn 
10.1 
39.8 to 40.7  11.0 to 11.5 

Revenue 
£bn 
35.5 

Capitalised
fixed asset 
additions 
£bn 
5.1 
5.3 to 5.8 

Free
cash flow
£bn
5.5(1) 
5.1 to 5.6(4)

2008 performance 
2009 outlook(2)(3) 

Notes:
(1)   The amount for the 2008 financial year includes £0.4 billion benefit from deferred payments 
for capital expenditure but is stated after £0.7 billion of tax payments, including associated 
interest, in respect of a number of long standing tax issues.

(2)  Includes assumption of average foreign exchange rates for the 2009 financial year of 

approximately £1:€1.30 (2008: 1.42) and £1:US$1.96 (2008: 2.01). A substantial majority 
of the Group’s revenue, adjusted operating profit, capitalised fixed asset additions and free 
cash flow is denominated in currencies other than sterling, the Group’s reporting currency. 
A 1% change in the euro to sterling exchange rate would impact revenue by approximately 
£250 million and adjusted operating profit by approximately £70 million.

(3)   The outlook does not include the impact of a change in the Group’s effective interest in 

Neuf Cegetel.

(4)   Excludes spectrum and licence payments, but includes estimated payments in respect of 

long standing tax issues.

The outlook ranges reflect the Group’s assumptions for average foreign exchange 
rates for the 2009 financial year. In respect of the euro to sterling exchange rate, 
this represents an approximate 10% change to the 2008 financial year, resulting 
in favourable year on year increases in revenue, adjusted operating profit and free 
cash flow and adverse changes in capitalised fixed asset additions. 

Operating conditions are expected to continue to be challenging in Europe given 
the current economic environment and ongoing pricing and regulatory pressures 
but with continued positive trends in messaging and data revenue and voice 
usage growth. Increasing market penetration is expected to continue to result 
in overall strong growth for the EMAPA region. The Group considers that its 
geographically diverse portfolio should provide some resilience in the current 
economic environment.

Revenue is expected to be in the range of £39.8 billion to £40.7 billion. The Group 
continues to drive revenue growth, particularly in respect of its total communications 
strategy for data and fixed broadband services and in emerging markets. Revenue 
includes the first full year post acquisition of Vodafone Essar in India and the Tele2 
businesses in Italy and Spain. 

Adjusted operating profit is expected to be in the range of £11.0 billion to 
£11.5 billion. The Group margin is expected to decline by a similar amount as
 in the 2008 financial year but with a greater impact from lower margin fixed 
broadband services. Verizon Wireless, the Group’s US associate, is expected to 
continue to perform strongly.

Total depreciation and amortisation charges are anticipated to be around 
£6.5 billion to £6.6 billion, higher than the 2008 financial year, primarily as a 
result of the ongoing investment in capital expenditure in India and the impact 
of changes in foreign exchange rates.

The Group expects capitalised fixed asset additions to be in the range of 
£5.3 billion to £5.8 billion, including an increase in investment in India. Capitalised 
fixed asset additions are anticipated to be around 10% of revenue for the total of 
the Europe region and common functions, with continued investment in growth.

Free cash flow is expected to be in the range of £5.1 billion to £5.6 billion, excluding 
spectrum and licence payments. This is after taking into account £0.3 billion from 
payments for capital expenditure deferred from the 2008 financial year. 

The Group will invest £0.2 billion in Qatar in respect of the second mobile licence 
won in December 2007. During the 2009 financial year, Vodafone Qatar is expected 
to pay £1.0 billion for the licence with the balance of the funding being provided 
by the other shareholders in Vodafone Qatar.

The Group continues to make significant cash payments for tax and associated 
interest in respect of long standing tax issues. The Group does not expect 
resolution of the application of the UK Controlled Foreign Company legislation 
to the Group in the near term.

The adjusted effective tax rate percentage is expected to be in the high 20s for 
the 2009 financial year, with the Group targeting the high 20s in the medium term.

2008 financial year

Adjusted 
operating 
profit 
£bn 
Outlook – May 2007(2) 
33.3 to 34.1  9.3 to 9.9 
Outlook – November 2007(3)  34.5 to 35.1  9.5 to 9.9 
Foreign exchange(4) 
0.1 
Adjusted outlook(5)  
2008 performance 

Capitalised 
fixed 
asset 
additions 
£bn 
4.7 to 5.1 
4.7 to 5.1 
0.1 
35.2 to 35.8  9.6 to 10.0  4.8 to 5.2 
5.1 

Revenue 
£bn 

35.5 

10.1 

0.7 

Free

cash flow(1)

£bn
4.0 to 4.5
4.4 to 4.9
0.1
4.5 to 5.0
5.5

Notes:
(1)   The amount for the 2008 financial year includes £0.4 billion benefit from deferred payments 
for capital expenditure but is stated after £0.7 billion of tax payments, including associated 
interest, in respect of a number of long standing tax issues.

(2)  The Group’s outlook from May 2007 reflected expectations for average foreign exchange 

rates for the 2008 financial year of approximately £1:€1.47 and £1:US$1.98. 

(3)   The Group’s outlook, as updated in November 2007, reflected improvements in operational 
performance, the impact of the Tele2 acquisition and updated expectations for average 
foreign exchange rates for the 2008 financial year of approximately £1:€1.45 and £1:US$2.04. 

(4)   These amounts represent the difference between the forecast exchange rates used in the 
November 2007 update and rates used to translate actual results including £1:€1.42 and 
£1:US$2.01.

(5)   Outlook from November 2007 adjusted solely for exchange rate differences as discussed in 

note 4 above.

Vodafone Group Plc Annual Report 2008 51

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Performance

Principal Risk Factors and Uncertainties

Regulatory decisions and changes in the regulatory environment could 
adversely affect the Group’s business. 
Because the Group has ventures in a large number of geographic areas, it must 
comply with an extensive range of requirements that regulate and supervise the 
licensing, construction and operation of its telecommunications networks and 
services. In particular, there are agencies which regulate and supervise the allocation 
of frequency spectrum and which monitor and enforce regulation and competition 
laws which apply to the mobile telecommunications industry. Decisions by 
regulators regarding the granting, amendment or renewal of licences, to the 
Group or to third parties, could adversely affect the Group’s future operations in 
these geographic areas. The Group cannot provide any assurances that governments 
in the countries in which it operates will not issue telecommunications licences to 
new operators whose services will compete with it. In addition, other changes in 
the regulatory environment concerning the use of mobile phones may lead to a 
reduction in the usage of mobile phones or otherwise adversely affect the Group. 
Additionally, decisions by regulators and new legislation, such as those relating to 
international roaming charges and call termination rates, could affect the pricing 
for, or adversely affect the revenue from, the services the Group offers. Further 
details on the regulatory framework in certain countries and regions in which the 
Group operates, and on regulatory proceedings can be found in “Regulation” on 
page 147.

Increased competition may reduce market share or revenue.
The Group faces intensifying competition. Competition could lead to a reduction 
in the rate at which the Group adds new customers and to a decrease in the size 
of the Group’s market share as customers choose to receive telecommunications 
services, or other competing services, from other providers. Examples include, 
but are not limited to, competition from internet based services and MVNOs.

The focus of competition in many of the Group’s markets continues to shift 
from customer acquisition to customer retention as the market for mobile 
telecommunications has become increasingly penetrated. Customer deactivations 
are measured by the Group’s churn rate. There can be no assurance that the Group 
will not experience increases in churn rates, particularly as competition intensifies. 
An increase in churn rates could adversely affect profitability because the Group 
would experience lower revenue and additional selling costs to replace customers.

Increased competition has also led to declines in the prices the Group charges for 
its mobile services and is expected to lead to further price declines in the future. 
Competition could also lead to an increase in the level at which the Group must 
provide subsidies for handsets. Additionally, the Group could face increased 
competition should there be an award of additional licences in jurisdictions in 
which a member of the Group already has a licence.

Delays in the development of handsets and network compatibility and 
components may hinder the deployment of new technologies.
The Group’s operations depend in part upon the successful deployment of 
continuously evolving telecommunications technologies. The Group uses 
technologies from a number of vendors and makes significant capital expenditures 
in connection with the deployment of such technologies. There can be no 
assurance that common standards and specifications will be achieved, that there 
will be inter-operability across Group and other networks, that technologies will 
be developed according to anticipated schedules, that they will perform according 
to expectations or that they will achieve commercial acceptance. The introduction 
of software and other network components may also be delayed. The failure of 
vendor performance or technology performance to meet the Group’s expectations 
or the failure of a technology to achieve commercial acceptance could result 
in additional capital expenditures by the Group or a reduction in profitability.

Expected benefits from cost reduction initiatives may not be realised.
The Group has entered into several cost reduction initiatives principally relating 
to the outsourcing of IT application development and maintenance, data centre 
consolidation, supply chain management and a business transformation 
programme to implement a single, integrated operating model using one ERP 
system. However, there is no assurance that the full extent of the anticipated 
benefits will be realised.

Changes in assumptions underlying the carrying value of certain Group 
assets could result in impairment.
Vodafone completes a review of the carrying value of its assets annually, or more 
frequently where the circumstances require, to assess whether those carrying 
values can be supported by the net present value of future cash flows derived 
from such assets. This review examines the continued appropriateness of the 
assumptions in respect of highly uncertain matters upon which the carrying 
values of certain of the Group’s assets are based. This includes an assessment of 
discount rates and long term growth rates, future technological developments 
and timing and quantum of future capital expenditure, as well as several factors 
which may affect revenue and profitability identified within other risk factors 
in this section such as intensifying competition, pricing pressures, regulatory 
changes and the timing for introducing new products or services. Due to the 
Group’s substantial carrying value of goodwill under IFRS, the revision of any of 
these assumptions to reflect current or anticipated changes in operations or the 
financial condition of the Group could lead to an impairment in the carrying value 
of certain assets in the Group. While impairment does not impact reported cash 
flows, it does result in a non-cash charge in the Consolidated Income Statement 
and thus no assurance can be given that any future impairments would not affect 
the Company’s reported distributable reserves and therefore its ability to make 
distributions to its shareholders or repurchase its shares. See “Critical Accounting 
Estimates” on page 85.

The Group’s geographic expansion may increase exposure to 
unpredictable economic, political and legal risks.
Political, economic and legal systems in emerging markets historically are less 
predictable than in countries with more developed institutional structures. 
As the Group increasingly enters into emerging markets, the value of the Group’s 
investments may be adversely affected by political, economic and legal 
developments which are beyond the Group’s control.

Expected benefits from acquisitions may not be realised.
The Group has made significant acquisitions, which are expected to deliver 
benefits resulting from the anticipated growth potential of the relevant markets. 
However, there is no assurance as to the successful integration of companies 
acquired by the Group or the extent to which the anticipated benefits resulting 
from the acquisitions will be achieved.

The Company’s strategic objectives may be impeded by the fact that it 
does not have a controlling interest in some of its ventures.
Some of the Group’s interests in mobile licences are held through entities in 
which it is a significant but not controlling owner. Under the governing documents 
for some of these partnerships and corporations, certain key matters such as the 
approval of business plans and decisions as to the timing and amount of cash 
distributions require the consent of the partners. In others, these matters may 
be approved without the Company’s consent. The Company may enter into 
similar arrangements as it participates in ventures formed to pursue additional 
opportunities. Although the Group has not been materially constrained by the 
nature of its mobile ownership interests, no assurance can be given that its 
partners will not exercise their power of veto or their controlling influence 
in any of the Group’s ventures in a way that will hinder the Group’s corporate 
objectives and reduce any anticipated cost savings or revenue enhancement 
resulting from these ventures.

52 Vodafone Group Plc Annual Report 2008

Expected benefits from investment in networks, licences and new 
technology may not be realised.
The Group has made substantial investments in the acquisition of licences and in 
its mobile networks, including the roll out of 3G networks. The Group expects to 
continue to make significant investments in its mobile networks due to increased 
usage and the need to offer new services and greater functionality afforded by 
new or evolving telecommunications technologies. Accordingly, the rate of the 
Group’s capital expenditures in future years could remain high or exceed that 
which it has experienced to date. 

There can be no assurance that the introduction of new services will proceed 
according to anticipated schedules or that the level of demand for new services 
will justify the cost of setting up and providing new services. Failure or a delay in 
the completion of networks and the launch of new services, or increases in the 
associated costs, could have a material adverse effect on the Group’s operations.

The Group may experience a decline in revenue or profitability 
notwithstanding its efforts to increase revenue from the introduction 
of new services.
As part of its strategy, the Group will continue to offer new services to its existing 
customers and seek to increase non-voice service revenue as a percentage of 
total service revenue. However, the Group may not be able to introduce these 
new services commercially, or may experience significant delays due to problems 
such as the availability of new mobile handsets, higher than anticipated prices 
of new handsets or availability of new content services. In addition, even if these 
services are introduced in accordance with expected time schedules, there is 
no assurance that revenue from such services will increase ARPU or maintain 
profit margins.

The Group’s business and its ability to retain customers and attract new 
customers may be impaired by actual or perceived health risks associated 
with the transmission of radio waves from mobile telephones, 
transmitters and associated equipment.
Concerns have been expressed in some countries where the Group operates that 
the electromagnetic signals emitted by mobile telephone handsets and base 
stations may pose health risks at exposure levels below existing guideline levels 
and may interfere with the operation of electronic equipment. In addition, as 
described under the heading “Legal proceedings” in note 32 to the Consolidated 
Financial Statements, several mobile industry participants, including the Company 
and Verizon Wireless, have had lawsuits filed against them alleging various 
health consequences as a result of mobile phone usage, including brain cancer. 
While the Company is not aware that such health risks have been substantiated, 
there can be no assurance that the actual, or perceived, risks associated with radio 
wave transmission will not impair its ability to retain customers and attract new 
customers, reduce mobile telecommunications usage or result in further litigation. 
In such event, because of the Group’s strategic focus on mobile telecommunications, 
its business and results of operations may be more adversely affected than those 
of other companies in the telecommunications sector.

The Group’s business would be adversely affected by the non-supply of 
equipment and support services by a major supplier.
Companies within the Group source network infrastructure and other equipment, 
as well as network-related and other significant support services, from third party 
suppliers. The withdrawal or removal from the market of one or more of these 
major third party suppliers would adversely affect the Group’s operations and 
could result in additional capital or operational expenditures by the Group.

Vodafone Group Plc Annual Report 2008 53

Vodafone – Performance

Financial Position and Resources

Consolidated Balance Sheet

Non-current assets
Intangible assets 
Property, plant and equipment 
Investments in associated undertakings 
Other non-current assets 

Current assets 
Total assets 

Total equity shareholders funds 
Total minority interests 
Total equity 

Liabilities
Borrowings
  Long term  
  Short term 
Taxation liabilities
  Deferred tax liabilities 
  Current taxation liabilities 
Other non-current liabilities 
Other current liabilities(2) 

Total equity and liabilities  

2008 
£m 

2007
£m

70,331 
16,735 
22,545 
8,935 
118,546 
8,724 
127,270 

56,272
13,444
20,227
6,861
96,804
12,813
109,617

78,043 
(1,572) 
76,471 

67,067
226
67,293

22,662 
4,532 

17,798
4,817

5,109 
5,123 
1,055 
12,318 
50,799 
127,270 

4,626
5,088
954
9,041
42,324
109,617

Non-current assets
Intangible assets
At 31 March 2008, the Group’s intangible assets were £70.3 billion, with goodwill 
comprising the largest element at £51.3 billion (2007: £40.6 billion). The increase 
in intangible assets was primarily as a result of £7.9 billion of favourable exchange 
rate movements and £7.6 billion arising on the acquisitions of Vodafone Essar 
and Tele2, partially offset by amortisation of £2.5 billion. Refer to note 28 
to the Consolidated Financial Statements for further information on the 
business acquisitions. 

Property, plant and equipment
Property, plant and equipment increased from £13.4 billion at 31 March 2007 to 
£16.7 billion at 31 March 2008, predominantly as a result of £4.1 billion of additions, 
a £1.2 billion increase due to acquisitions during the year and £1.6 billion of 
favourable foreign exchange movements, which more than offset the £3.4 billion 
of depreciation charges and £0.1 billion reduction due to disposals.

Investments in associated undertakings
The Group’s investments in associated undertakings increased from £20.2 billion 
at 31 March 2007 to £22.5 billion at 31 March 2008, as a result of a £2.9 billion 
increase from the Group’s share of the results of its associates, after the 
deductions of interest, tax and minority interest, mainly arising from the Group’s 
investment in Verizon Wireless and favourable foreign exchange movements of 
£0.3 billion, partially offset by £0.9 billion of dividends received.

Other non-current assets
Other non-current assets mainly relates to other investments held by the Group, 
which totalled £7.4 billion at 31 March 2008 compared to £5.9 billion at 31 March 
2007. The movement primarily represents an increase of £1.8 billion in the 
investment in China Mobile as a result of the increase in the listed share price, 
partially offset by the disposal of the Group’s 5.60% stake in Bharti Airtel. 

Current assets
Current assets decreased to £8.7 billion at 31 March 2008 from £12.8 billion 
at 31 March 2007, mainly as a result of decreased cash holdings following the 
completion of the Vodafone Essar acquisition.

Total equity shareholders’ funds
Total equity shareholders’ funds increased from £67.1 billion at 31 March 2007 to 
£78.0 billion at 31 March 2008. The increase comprises primarily of the profit for 
the year of £6.8 billion less equity dividends of £3.7 billion, a £5.8 billion benefit 
from the impact of favourable exchange rate movements and the unrealised 
holding gains on other investments discussed above. 

Borrowings
Long term borrowings and short term borrowings increased to £27.2 billion at 
31 March 2008 from £22.6 billion at 31 March 2007, mainly as a result of foreign 
exchange movements and written put option liabilities assumed on the 
completion of the Vodafone Essar acquisition.

Taxation liabilities
The deferred tax liability increased from £4.6 billion at 31 March 2007 to 
£5.1 billion at 31 March 2008, which arose mainly from £0.5 billion in relation to 
the acquisition of Vodafone Essar. 

Other current liabilities
The increase in other current liabilities from £9.0 billion to £12.3 billion is primarily 
to due foreign exchange differences arising on translation and other current 
liabilities in the newly acquired Vodafone Essar.

Contractual obligations 
A summary of the Group’s principal contractual financial obligations is shown below. 
Further details on the items included can be found in the notes to the Consolidated 
Financial Statements.

Contractual obligations(1) 
Borrowings(2) 
Operating lease 
commitments(3) 
Capital 
commitments(3)(4) 
Purchase 
commitments 
Total contractual 
cash obligations(1) 

Total 
34,537 

<1year 
5,492 

  Payments due by period £m

1-3 
years 
10,150 

3-5
years 
4,728 

>5 years
14,167

4,441 

837 

1,081 

771 

1,752

1,620 

1,262 

2,347 

1,548 

213 

439 

84 

283 

61

77

42,945 

9,139 

11,883 

5,866 

16,057

Notes:
(1)   The above table of contractual obligations excludes commitments in respect of options over 
interests in Group businesses held by minority shareholders (see “Option agreements and 
similar arrangements”) and obligations to pay dividends to minority shareholders (see 
“Dividends from associated undertakings and to minority shareholders”). The table excludes 
current and deferred tax liabilities and obligations under post employment benefit schemes, 
details of which are provided in notes 6 and 25 to the Consolidated Financial Statements, 
respectively.

(2) See note 24 to the Consolidated Financial Statements.
(3)  See note 31 to the Consolidated Financial Statements.
(4)  Primarily related to network infrastructure. 

Contingencies
Details of the Group’s contingent liabilities are included in note 32 to the 
Consolidated Financial Statements.

54 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Equity dividends
The table below sets out the amounts of interim, final and total cash dividends 
paid or, in the case of the final dividend for the 2008 financial year, proposed, 
in respect of each financial year, indicated in pence per ordinary share. 

Year ended 31 March 
2004 
2005 
2006 
2007 
2008 

Interim 
0.9535 
1.91 
2.20 
2.35 
2.49 

Pence per ordinary share
Total
2.0315
4.07
6.07
6.76 
7.51

Final 
1.0780 
2.16 
3.87 
4.41 
5.02(1) 

Note:
(1)   The final dividend for the year ended 31 March 2008 was proposed on 27 May 2008 and is 
payable on 1 August 2008 to holders of record as of 6 June 2008. For American Depositary 
Share (“ADS”) holders, the dividend will be payable in US dollars under the terms of the ADS 
depositary agreement.

The Company has historically paid dividends semi-annually, with a regular interim 
dividend in respect of the first six months of the financial year payable in February 
and a final dividend payable in August. The Board expects that the Company 
will continue to pay dividends semi-annually. In November 2007, the directors 
announced an interim dividend of 2.49 pence per share, representing a 6.0% 
increase over last year’s interim dividend.

In considering the level of dividends, the Board takes account of the outlook 
for earnings growth, operating cash flow generation, capital expenditure 
requirements, acquisitions and divestments, together with the amount of debt 
and share purchases. 

The Group’s liquidity and working capital may be affected by a material decrease 
in cash flow due to factors such as reduced operating cash flow resulting from 
further possible business disposals, increased competition, litigation, timing of 
tax payments and the resolution of outstanding tax issues, regulatory rulings, 
delays in the development of new services and networks, licences and spectrum 
payments, inability to receive expected revenue from the introduction of new 
services, reduced dividends from associates and investments or increased 
dividend payments to minority shareholders. Please see the section titled 
“Principal Risk Factors and Uncertainties”, on pages 52 and 53. In particular, 
the Group continues to anticipate significant cash tax payments and associated 
interest payments due to the resolution of long standing tax issues. 

The Group is also party to a number of agreements that may result in a cash 
outflow in future periods. These agreements are discussed further in “Option 
agreements and similar arrangements” at the end of this section.

Wherever possible, surplus funds in the Group (except in Egypt and India) are 
transferred to the centralised treasury department through repayment of 
borrowings, deposits, investments, share purchases and dividends. These are then 
on-lent or contributed as equity to fund Group operations, used to retire external 
debt or invested externally.

Cash flows
During the 2008 financial year, the Group increased its net cash inflow from 
operating activities by 1.4% to £10,474 million. The Group generated £5,540 
million of free cash flow from continuing operations, a reduction of 9.6% on the 
2007 financial year, primarily as a result of higher payments for taxation and 
interest and an increase in capital expenditure.

The Board remains committed to its existing policy of distributing 60% of adjusted 
earnings per share by way of dividend. The Group targets a low single A rating in 
line with the policy established by the Board in 2006. The Group has no current 
plans for share purchases or one-time returns.

Accordingly, the directors announced a proposed final dividend of 5.02 pence per 
share, representing a 13.8% increase on last year’s final dividend. 

Cash dividends, if any, will be paid by the Company in respect of ordinary shares 
in pounds sterling or, to holders of ordinary shares with a registered address in 
a country which has adopted the euro as its national currency, in euro, unless 
shareholders wish to elect to continue to receive dividends in sterling, are 
participating in the Company’s Dividend Reinvestment Plan, or have mandated 
their dividend payment to be paid directly into a bank or building society account 
in the UK. In accordance with the Company’s Articles of Association, the sterling: 
euro exchange rate will be determined by the Company shortly before the 
payment date.

The Company will pay the ADS Depositary, The Bank of New York, its dividend 
in US dollars. The sterling: US dollar exchange rate for this purpose will be 
determined by the Company up to ten New York and London business days prior 
to the payment date. Cash dividends to ADS holders will be paid by the ADS 
Depositary in US dollars.

Net cash flows from operating activities 
Discontinued operations 
Continuing operations 

Taxation 
Purchase of intangible fixed assets 
Purchase of property, plant and equipment 
Disposal of property, plant and equipment  
Operating free cash flow 
Discontinued operations 
Continuing operations 

Taxation 
Dividends from associated undertakings  
Dividends paid to minority shareholders 
in subsidiary undertakings 
Dividends from investments 
Interest received 
Interest paid 
Free cash flow 
Discontinued operations 
Continuing operations 

Liquidity and capital resources
The major sources of Group liquidity for the 2008 and 2007 financial years 
were cash generated from operations, dividends from associated undertakings, 
borrowings through short term and long term issuances in the capital markets 
and, particularly in the 2007 financial year, investment and business disposals. 
The Group does not use off-balance sheet special purpose entities as a source 
of liquidity or for other financing purposes.

The Group’s key sources of liquidity for the foreseeable future are likely to be 
cash generated from operations and borrowings through long term and short 
term issuances in the capital markets, as well as committed bank facilities. 

2008 
£m 
10,474 
– 
10,474 

2007
£m
10,328
135
10,193

2,815 
(846) 
(3,852) 
39 
8,630 
– 
8,630 

(2,815) 
873 

(113) 
72 
438 
(1,545) 
5,540 
– 
5,540 

2,243
(899)
(3,633)
34
8,073
(8)
8,081

(2,243)
791

(34)
57
526
(1,051)
6,119
(8)
6,127

7,081
(92)
(3,555)
(4,712)
4,841

Net cash (outflow)/inflow from acquisitions and disposals 
Other cash flows from investing activities   
Equity dividends paid 
Other cash flows from financing activities   
Net cash flows in the year 

(5,957) 
689 
(3,658) 
(2,549) 
(5,935) 

Dividends from associated undertakings and to minority shareholders
Dividends from the Group’s associated undertakings are generally paid at the 
discretion of the Board of directors or shareholders of the individual operating and 
holding companies and Vodafone has no rights to receive dividends, except where 
specified within certain of the companies’ shareholders’ agreements, such as 
with SFR, the Group’s associated undertaking in France. Similarly, the Group does 
not have existing obligations under shareholders’ agreements to pay dividends 
to minority interest partners of Group subsidiaries or joint ventures, except as 
specified overleaf. 

Vodafone Group Plc Annual Report 2008 55

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Performance

Financial Position and Resources continued

Included in the dividends received from associated undertakings and investments 
is an amount of £414 million (2007: £328 million) received from Verizon Wireless. 
Until April 2005, Verizon Wireless’ distributions were determined by the terms of the 
partnership agreement distribution policy and comprised income distributions 
and tax distributions. Since April 2005, tax distributions have continued. Current 
projections forecast that tax distributions will not be sufficient to cover the US 
tax liabilities arising from the Group’s partnership interest in Verizon Wireless 
until 2015 and, in the absence of additional distributions above the level of tax 
distributions during this period, will result in a net cash outflow for the Group. 
Under the terms of the partnership agreement, the Board has no obligation to 
provide for additional distributions above the level of the tax distributions. It is the 
current expectation that Verizon Wireless will continue to re-invest free cash flow 
in the business and reduce indebtedness.

During the year ended 31 March 2008, cash dividends totalling £450 million 
(2007: £450 million) were received from SFR in accordance with the shareholders’ 
agreement. It is currently expected that future dividends from SFR will reduce, 
but by no more than 50%, between 2009 and 2011 inclusive, should SFR increase 
debt levels following completion of the purchase of an additional stake in 
Neuf Cegetel.

Verizon Communications Inc. (“Verizon”) has an indirect 23.1% shareholding in 
Vodafone Italy and, under the shareholders’ agreement, the shareholders have 
agreed to take steps to cause Vodafone Italy to pay dividends at least annually, 
provided that such dividends will not impair the financial condition or prospects 
of Vodafone Italy including, without limitation, its credit rating. During the 2008 
financial year, Vodafone Italy declared and paid a gross dividend of €8.9 billion, 
of which €2.1 billion was received by Verizon net of withholding tax.

The Vodafone Essar shareholders’ agreement provides for the payment of dividends 
to minority partners under certain circumstances but not before May 2011.

Acquisitions and disposals 
The Group paid a net £5,268 million cash and cash equivalents from acquisition 
and disposal activities, including investments, in the year to 31 March 2008. An 
analysis of the main transactions in the 2008 financial year, including the changes 
in the Group’s effective shareholding, are shown in the table below. Further details 
of the acquisitions are provided in note 28 to the Consolidated Financial Statements.

Acquisitions(1): 
Acquisition of 100% of CGP Investments (Holdings) Limited 
(“CGP”), a company with indirect interests in Vodafone Essar
Limited (formerly Hutchison Essar Limited) 
Tele2 Spain and Italy (from nil to 100%) 

Disposals: 
Partial disposal of Bharti Airtel (from 9.99% to 5.00%)(1)  
Other net acquisitions and disposals, including investments (1) 
Total 

Note:
(1)  Amounts are shown net of cash and cash equivalents acquired or disposed.

£m

(5,429)
(451)

654
(42)
(5,268)

On 8 May 2007, the Group completed the acquisition of 100% of CGP Investments 
(Holdings) Limited (“CGP”), a company with indirect interests in Vodafone Essar, 
from Hutchison Telecommunications International Limited for cash consideration 
of £5,438 million, net of £51 million cash and cash equivalents acquired, of which 
£5,429 million was paid during the 2008 financial year. Following this transaction, 
the Group has a controlling financial interest in Vodafone Essar. As part of this 
transaction, the Group also assumed gross debt of £1,483 million, including £217 
million related to written put options over minority interests, and issued a written 
put to the Essar group for which the present value of the redemption price at the 
date of grant was £2,154 million. See page 58 for further details on these options. 
The Group also entered into a shareholders’ agreement with the Essar Group in 
relation to Vodafone Essar.

On 9 May 2007, in conjunction with the acquisition of Vodafone Essar, the Group 
entered into a share sale and purchase agreement in which a Bharti group 
company irrevocably agreed to purchase the Group’s 5.60% direct shareholding 
in Bharti Airtel. During the year ended 31 March 2008, the Group received 
£654 million in cash consideration for 4.99% of such shareholding. The Group’s 
remaining 0.61% direct shareholding was transferred in April 2008 for cash 
consideration of £87 million. The Group retains a 4.36% indirect stake in 
Bharti Airtel.

On 3 December 2007, the Group completed the acquisition of Tele2 Italia SpA 
(“Tele2 Italy”) and Tele2 Telecommunication Services SLU (“Tele2 Spain”) from 
Tele2 AB Group for a cash consideration of £452 million, of which £451 million 
was paid during the 2008 financial year.

Other returns
The Board will periodically review the free cash flow, anticipated cash 
requirements, dividends, credit profile and gearing of the Group and consider 
additional shareholder returns.

Treasury shares
The Companies Act 1985 permits companies to purchase their own shares out of 
distributable reserves and to hold shares with a nominal value not to exceed 10% 
of the nominal value of their issued share capital in treasury. If shares in excess of 
this limit are purchased they must be cancelled. While held in treasury, no voting 
rights or pre-emption rights accrue and no dividends are paid in respect of 
treasury shares. Treasury shares may be sold for cash, transferred (in certain 
circumstances) for the purposes of an employee share scheme, or cancelled. 
If treasury shares are sold, such sales are deemed to be a new issue of shares 
and will accordingly count towards the 5% of share capital which the Company 
is permitted to issue on a non pre-emptive basis in any one year as approved by 
its shareholders at the AGM. The proceeds of any sale of treasury shares up to the 
amount of the original purchase price, calculated on a weighted average price 
method, is attributed to distributable profits which would not occur in the case 
of the sale of non-treasury shares. Any excess above the original purchase price 
must be transferred to the share premium account. The Company did not 
repurchase any of its own shares between 1 April 2007 and 31 March 2008.

Shares purchased are held in treasury in accordance with section 162 of the 
Companies Act 1985. The movement in treasury shares during the financial year 
is shown below: 

1 April 2007 
Re-issue of shares 
31 March 2008 

Number
Million 
5,251 
(118)  
5,133  

£m
8,047
(191) 
7,856 

56 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Funding 
The Group’s consolidated net debt position at 31 March was as follows:

Cash and cash equivalents (as presented in the 
Consolidated Balance Sheet) 

Trade and other receivables(1) 
Trade and other payables(1) 
Short term borrowings 
Long term borrowings 

Net debt shown in the Consolidated Balance Sheet  

2008 
£m 

2007
£m

1,699 

7,481

892 
(544) 
(4,532) 
(22,662) 
(26,846) 
(25,147) 

304
(219)
(4,817)
(17,798)
(22,530)
(15,049)

Note:
(1)   Trade and other receivables and payables included in net debt represent certain derivative 
financial instruments (see notes 17 and 27 to the Consolidated Financial Statements).
(2)  The amount for the 2008 financial year includes £2,625 million related to put options over 
minority interests, including those in Vodafone Essar and Acror, which are reported as 
financial liabilities. 

At 31 March 2008, the Group had £1,699 million of cash and cash equivalents, 
with the decrease since 31 March 2007 being due to the holding of funds at 
31 March 2007 prior to the completion of the Vodafone Essar transaction, which 
occurred on 8 May 2007. Cash and cash equivalents are held in accordance with 
the Group treasury policy.

The Group holds its cash and liquid investments in accordance with the 
counterparty and settlement risk limits of the Board approved treasury policy. 
The main forms of liquid investments at 31 March 2008 were money market 
funds, commercial paper and bank deposits.

Net debt increased to £25,147 million, from £15,049 million at 31 March 2007, 
as the impact of business acquisitions and disposals, movements in the liability 
related to written put options and equity dividend payments were partially offset 
by free cash flow. The impact of foreign exchange rates increased net debt by 
£3,238 million, primarily as approximately 80% of net debt is denominated in euro 
and the euro/£ exchange rate increased by 17.2% during the 2008 financial year. 
Net debt represented approximately 31% of the Group’s market capitalisation 
at 31 March 2008 compared with 16% at 31 March 2007. Average net debt at 
month end accounting dates over the 12 month period ended 31 March 2008 
was £22,194 million and ranged between £14,876 million and £25,147 million 
during the year.

Consistent with the development of its strategy, the Group targets low single 
A long term credit ratings, with its current credit ratings being P-2/F2/A-2 short 
term and Baa1 stable/A- stable/A- stable long term from Moody’s, Fitch Ratings 
and Standard & Poor’s, respectively. Credit ratings are not a recommendation to 
purchase, hold or sell securities, in as much as ratings do not comment on market 
price or suitability for a particular investor, and are subject to revision or withdrawal 
at any time by the assigning rating organisation. Each rating should be evaluated 
independently.

The Group’s credit ratings enable it to have access to a wide range of debt finance, 
including commercial paper, bonds and committed bank facilities. 

Commercial paper programmes
The Group currently has US and euro commercial paper programmes of $15 billion 
and £5 billion, respectively, which are available to be used to meet short term 
liquidity requirements. At 31 March 2008, €1,686 million (£1,342 million), £81 
million and £33 million equivalent of other currencies were drawn under the euro 
commercial paper programme, with such funds being provided by counterparties 
external to the Group. There were no drawings under the US commercial paper 
programme. At 31 March 2007, $26 million (£13 million) was drawn under the US 
commercial paper programme and €1,531 million (£1,040 million) and £50 million 
were drawn under the euro commercial paper programme. The commercial paper 
facilities were supported by $11.3 billion (£5.7 billion) of committed bank facilities 
(see “Committed facilities” below), comprised of a $6.1 billion Revolving Credit 
Facility that matures on 24 June 2009 and a $5.2 billion Revolving Credit Facility 
that matures on 22 June 2012. At 31 March 2008 and 31 March 2007, no amounts 
had been drawn under either bank facility. On 8 May 2007, these facilities were 
increased from $5.9 billion and $5.0 billion, respectively.

Bonds
The Group has a €25 billion Euro Medium Term Note programme and a US shelf 
programme, which are used to meet medium to long term funding requirements. 
At 31 March 2008, the total amounts in issue under these programmes split by 
currency were $13.0 billion, £1.5 billion, €10.3 billion and AUD$ 0.3 billion.

In the year to 31 March 2008, bonds with a nominal value of £1.6 billion were 
issued under the US shelf and the Euro Medium Term Note programme. 
The bonds issued during the year were:

Date of bond issue 
6 June 2007 
6 June 2007 
24 October 2007 

Maturity of bond 
6 June 2014 
6 June 2022 
27 February 2037 

Currency 
EUR 
EUR 
USD 

Amount 

US shelf/
  Euro Medium
Term Note 
(“EMTN”)
Million  programme
EMTN 
1,250 
EMTN
500 
US shelf 
500 

At 31 March 2008, the Group had bonds outstanding with a nominal value of 
£17,143 million. On 13 May 2008, the Group issued €250 million of 3.625% bonds 
maturing on 29 November 2012.

Committed facilities
The following table summarises the committed bank facilities available to the 
Group at 31 March 2008. 

Committed bank facilities 
24 June 2004
$6.1 billion Revolving Credit  
Facility, maturing 24 June 2009.  

24 June 2005 
$5.2 billion Revolving Credit  
Facility, maturing 22 June 2012. 

Amounts drawn

No drawings have been made against this
 facility. The facility supports the Group’s 
commercial paper programmes and may 
be used for general corporate purposes, 
including acquisitions. 

No drawings have been made against this
 facility. The facility supports the Group’s 
commercial paper programmes and may 
be used for general corporate purposes, 
including acquisitions.

21 December 2005  
¥258.5 billion Term Credit  
Facility, maturing 16 March 2011,   21 December 2005. The facility is available 
entered into by Vodafone  
Finance K.K. and guaranteed  
by the Company. 

for general corporate purposes, although
amounts drawn must be on-lent to the
Company.

The facility was drawn down in full on

16 November 2006
€0.4 billion Loan Facility, 
maturing 14 February 2014 

The facility was drawn down in full on
 14 February 2007. The facility is available 
for financing capital expenditure in the 
Group’s Turkish operating company.

Under the terms and conditions of the $11.3 billion committed bank facilities, 
lenders have the right, but not the obligation, to cancel their commitments and 
have outstanding advances repaid no sooner than 30 days after notification of 
a change of control of the Company. This is in addition to the rights of lenders 
to cancel their commitment if the Company has committed an event of default.

The facility agreements provide for certain structural changes that do not affect 
the obligations of the Company to be specifically excluded from the definition 
of a change of control. 

Substantially the same terms and conditions apply in the case of Vodafone 
Finance K.K.’s ¥258.5 billion term credit facility, although the change of control 
provision is applicable to any guarantor of borrowings under the term credit facility. 
Additionally, the facility agreement requires Vodafone Finance K.K. to maintain a 
positive tangible net worth at the end of each financial year. As of 31 March 2008, 
the Company was the sole guarantor.

Vodafone Group Plc Annual Report 2008 57

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Performance

Financial Position and Resources continued

The terms and conditions of the €0.4 billion loan facility are similar to those of the 
$11.3 billion committed bank facilities, with the addition that, should the Group’s 
Turkish operating company spend less than the equivalent of $0.8 billion on 
capital expenditure, the Group will be required to repay the drawn amount of the 
facility that exceeds 50% of the capital expenditure.

In respect of Arcor, the Group’s non-mobile operation in Germany, the capital 
structure provides all partners, including the Group, the right to withdraw capital 
from 31 December 2026 onwards and this right in relation to the minority 
partners has been recognised as a financial liability. The Group acquired the 
outstanding minority interests on 19 May 2008.

As part of the Vodafone Essar acquisition, the Group acquired less than 50% 
equity interests in Telecom Investments India Private Limited (“TII”) and in Omega 
Telecom Holdings Private Limited (‘Omega’), which in turn have a 19.54% and 
5.11% indirect shareholding in Vodafone Essar. The Group was granted call options 
to acquire 100% of the shares in two companies which together indirectly own 
the remaining shares of TII for, if the market equity of Vodafone Essar at the time 
of exercise is less than US$25 billion, an aggregate price of US$431 million plus 
interest or, if the market equity value of Vodafone Essar at the time of exercise is 
greater than US$25 billion, the fair market value of the shares as agreed between 
the parties. The Group also has an option to acquire 100% of the shares in a third 
company which owns the remaining shares in Omega. In conjunction with the 
receipt of these options, the Group also granted a put option to each of the 
shareholders of these companies with identical pricing which, if exercised, would 
require Vodafone to purchase 100% of the equity in the respective company. 
These options can only be exercised in accordance with Indian law prevailing 
at the time of exercise. 

The Group granted put options exercisable between 8 May 2010 and 8 May 2011 
to members of the Essar group of companies that, if exercised, would allow the 
Essar group to sell its 33% shareholding in Vodafone Essar to the Group for 
US$5 billion or to sell between US$1 billion and US$5 billion worth of Vodafone 
Essar shares to the Group at an independently appraised fair market value.

Off-balance sheet arrangements
The Group does not have any material off-balance sheet arrangements, as 
defined in item 5.E.2. of the SEC’s Form 20-F. Please refer to notes 31 and 32 to 
the Consolidated Financial Statements for a discussion of the Group’s 
commitments and contingent liabilities.

Quantitative and qualitative disclosures about market risk
A discussion of the Group’s financial risk management objectives and policies and 
the exposure of the Group to liquidity, market and credit risk is included within 
note 24 to the Consolidated Financial Statements.

Furthermore, two of the Group’s subsidiary undertakings are funded by external 
facilities which are non-recourse to any member of the Group other than the 
borrower, due to the level of country risk involved. These facilities may only be 
used to fund their operations. At 31 March 2008, Vodafone India had facilities of 
INR 138 billion (£1.7 billion), of which INR 118 billion (£1.5 billion) is drawn. Since 
31 March 2008, Vodafone India has entered into additional facilities amounting to 
INR 71.5 billion (£898 million). Vodafone Egypt has a partly drawn EGP 1.7 billion 
(£156 million) syndicated bank facility of EGP 4.0 billion (£369 million) that 
matures in March 2014. 

In aggregate, the Group has committed facilities of approximately £9,870 million, of 
which £6,174 million was undrawn and £3,696 million was drawn at 31 March 2008. 

The Group believes that it has sufficient funding for its expected working capital 
requirements. Further details regarding the maturity, currency and interest rates 
of the Group’s gross borrowings at 31 March 2008 are included in note 24 to the 
Consolidated Financial Statements.

Financial assets and liabilities
Analyses of financial assets and liabilities, including the maturity profile of debt, 
currency and interest rate structure, are included in notes 18 and 24 to the 
Consolidated Financial Statements. Details of the Group’s treasury management 
and policies are included within note 24 to the Consolidated Financial Statements. 

Option agreements and similar arrangements
Potential cash inflows
On 8 August 2007, the Group announced that it had decided not to exercise its 
rights under its agreement with Verizon Communications (“Verizon”) to sell to 
Verizon up to $10 billion of the Group’s interest in Verizon Wireless. There are no 
other agreements, which allow Vodafone to put its interest in Verizon Wireless 
to Verizon.

Potential cash outflows
In respect of the Group’s interest in the Verizon Wireless partnership, an option 
granted to Price Communications, Inc. by Verizon Communications Inc. was 
exercised on 15 August 2006. Under the option agreement, Price Communications, 
Inc. exchanged its preferred limited partnership interest in Verizon Wireless of the 
East LP for 29.5 million shares of common stock in Verizon Communications Inc. 
Verizon Communications Inc. has the right, but not the obligation, to contribute 
the preferred interest to the Verizon Wireless partnership, diluting the Group’s 
interest. However, the Group also has the right to contribute further capital to the 
Verizon Wireless partnership in order to maintain its percentage partnership interest. 
Such amount, if contributed, would be $0.9 billion.

58 Vodafone Group Plc Annual Report 2008

Corporate Responsibility

The Board regards responsible behaviour in all Vodafone’s operations as underpinning the value of 
the brand and has established ‘being a responsible business’ as one of the Group’s long term goals. 

The Group’s approach to corporate responsibility (“CR”) enables it to understand the expectations 
of stakeholders, forecast trends in social, environmental and ethical requirements and to manage 
the Group’s performance in an appropriate manner. 

More detail will be available in the online CR report with the full CR performance for the year ended 
31 March 2008 at www.vodafone.com/responsibility.

Business impact
CR issues present both risks and opportunities for Vodafone and a broad range of 
stakeholders are increasingly interested in how Vodafone manages these issues. 
For example, the Group’s licences to operate are granted by governments that 
frequently seek evidence of responsible business practices and in many markets 
consumers are becoming more concerned about CR issues, such as climate 
change, content standards and mobile phones, masts and health.

The range of stakeholders and the breadth of the issues involved indicate that 
CR is relevant across all aspects of Vodafone’s activities and therefore the Group 
seeks to integrate its CR approach into all key business processes.

Strategy
The CR strategy, which addresses CR issues material to the Group, has the 
following main strands: 

•

•

•

to capture the potential of mobile to bring socio-economic value in both 
emerging economies and developed markets, through broadening access to 
communications to all sections of society;
to deliver against stakeholder expectations on the key areas of climate change, 
a safe and responsible internet experience and sustainable products and 
services; and
to ensure Vodafone’s operating standards are of a consistent and appropriate 
level across the Group.

Key CR strategic objectives

Core initiative: 
Access to communications

Safe and responsible 
internet experience

Climate change

Sustainable
products and services

Supported by responsible business practices

Underpinned by values, principles and behaviours

CR governance
Vodafone’s approach to CR is underpinned by its business principles which cover, 
amongst other things, the environment, employees, individual conduct and 
community and society. The business principles are available on www.vodafone.
com/responsibility/businessprinciples and are communicated to employees in a 
number of ways, including induction processes, websites and face to face meetings. 

The Executive Committee receives regular information on CR and, for the last 
five years, the Board has had an annual presentation on CR. A CR management 
structure is established in each local operating company, with each one having 
a representative on its management board with responsibility for CR. For the 
purposes of this section of the Annual Report, “operating companies” refers to 
the Group’s operating subsidiaries and the Group’s joint venture in Italy. It includes 
information for the first time for Turkey and Arcor, Vodafone’s fixed-line business 
in Germany, but excludes the newly acquired operations in India and Tele2 in 
Spain and Italy. These newly acquired operations will be included in the 2009 
financial year.

CR performance is closely monitored and reported at most local operating 
company boards on a regular basis. CR is also integrated into Vodafone’s risk 
management processes such as the formal annual confirmation provided by 
each local operating company detailing the operation of their controls system. 

These processes are supported by stakeholder engagement, which helps to 
ensure Vodafone is aware of the issues relevant to the business and to provide a 
clear understanding of expectations of performance. Stakeholder consultations 
take place with customers, investors, employees, suppliers, the communities 
where the Group operates and where networks are based, governments and 
regulators and non-governmental organisations. In addition, the Group has 
continued the Vodafone CR Dialogues programme of in-depth discussions on 
specific, emerging issues. CR Dialogues this year focused on privacy, climate 
change, safe internet and emerging markets. More information on this can be 
found at www.vodafone.com/responsibility.

Vodafone’s CR programme and performance as reported on the Group’s online 
CR report has been independently assured using the AccountAbility 1000 
Assurance Standard (AA1000 AS) by the Group’s auditors, Deloitte & Touche LLP. 
The AA1000 AS requires Vodafone to report its responses and performance on 
material issues. Deloitte’s assurance statement outlining the specific assurance 
scope, procedures and “reasonable assurance” opinion is published in the Group’s 
online CR report. 

The Group’s CR reporting comprises an online report and a printed CR summary 
focusing on strategy and trends, while 12 operating companies also produce 
their own CR reports.

During the year, Vodafone’s 2007 CR report won the main accolade of the 
Corporate Register Reporting Awards for the best report and was commended 
by the Association of Chartered Certified Accountants (“ACCA”) for the best 
disclosure in Tax and Public Policy. Vodafone is included in the FTSE4Good and 
Dow Jones Sustainability Index and rated fifth in the Global AccountAbility Rating, 
published by Fortune.

Vodafone Group Plc Annual Report 2008 59

Vodafone – Performance

Corporate Responsibility continued

Performance in the 2008 financial year
Access to communications 
Access to communications offers the single greatest opportunity for Vodafone 
to make a strong contribution to society, with a considerable body of research 
showing that telecommunications – and mobile communications in particular – 
has the potential to change people’s lives for the better, by promoting economic 
and social development. During the 2008 financial year, Vodafone continued 
its focus on mobile payment services and own brand handsets for emerging 
markets as follows:

•

•

Vodafone has continued with the ambition of extending access to 
communications in emerging markets by increasing the portfolio of own 
branded handsets that introduce higher levels of technological development 
and affordability so that more people are able to use more services. The Group 
has shipped more than 10 million of these new handsets to more than 30 
markets during the 2008 financial year.
Over two million people in Kenya have used the Vodafone M-PESA/Vodafone 
Money Transfer mobile transaction service since its launch in February 2007, 
with an average of 200,000 more signing up each month. Customers can pay 
in and withdraw cash at local agents, transfer money to other mobile users 
via SMS and buy prepaid airtime credit. Vodafone M-PESA/Vodafone Money 
Transfer is being used by customers for a wide range of money transfer 
transactions, with the majority of transaction values being below €20. 
Partnering with local mobile operator Roshan, Vodafone is piloting a similar 
scheme in Afghanistan and plans further launches in India and in other 
African countries.

The Group is also finding ways to make mobile phones easier to use, particularly 
for customers who are elderly, deaf, hard of hearing, blind, visually impaired or have 
other disabilities. Examples include a speaking phone for the visually impaired 
and special data tariffs for deaf customers. The Group is currently conducting 
a strategic review of how best to address those issues and will announce the 
development of a centre of excellence during the 2009 financial year.

Safe and trusted internet experience
Vodafone’s reputation depends on earning and maintaining the trust of its 
customers. The way the Group deals with certain key consumer issues directly 
impacts trust in Vodafone. These include responsible marketing, clear pricing, 
protecting customers’ privacy and developing a mobile advertising proposition 
that customers find acceptable. During the year, Vodafone has re-drafted its 
responsible marketing guidelines to ensure that customers can continue to trust 
the Group’s services in new areas such as mobile advertising, social networking 
and digital marketing.

Age-restricted content
During the 2008 financial year, the Group’s research has shown that parents are 
increasingly concerned about what their children see on the internet and it is 
anticipated that those concerns will be transferred to children’s use of mobile 
devices as parents become more aware of mobile internet.

Vodafone’s initiatives in these areas include:

•

•

•

•

All mobile operating companies that offer age-restricted content have 
implemented parental controls. These block access to age-restricted content 
on the Vodafone live! domain to those under 18 years of age. Internet filters 
are offered by eight operating companies, which also enable parents to prevent 
their children accessing inappropriate age-restricted content on the internet 
via their mobile phones. The mobile operating companies that have not 
implemented the filter will remove individual access to the internet completely 
on request.
Vodafone is leading a pan-European ICT Education Initiative in partnership with 
other ICT companies and European Schoolnet, to develop online education 
resources. These will help teachers understand new mobile and internet 
technology and encourage their students to use it responsibly.
Vodafone is a founding member of the Mobile Alliance against Child Sexual 
Abuse Content, launched by the GSMA in February 2008 to prevent users from 
accessing websites identified as hosting child sexual abuse content. 
A representative from Vodafone chaired the UK Home Office taskforce to 
develop industry guidelines on social networking. Vodafone will develop its 
own social networking guidelines for operating companies based on the 
industry guidelines to inform the way access is offered to services like Bebo, 
Facebook, Flickr, MySpace and YouTube.

60 Vodafone Group Plc Annual Report 2008

Privacy and freedom of expression
In response to concerns raised about privacy and freedom of expression on the 
internet, Vodafone continued to participate in a multi-stakeholder engagement 
initiative to agree principles for companies on these issues. More than 20 
academics, investors, companies and non-governmental organisations are now 
involved in this process. 

The Group launched mobile advertising activities in 11 markets, adopting a 
conservative approach to content and privacy issues. Vodafone has begun to 
monitor conformance with the Group’s global guidance on advertising and is 
reviewing feedback on areas where the guidance should be clarified, adapted 
or modified. 

Climate change
Vodafone recognises that climate change is likely to result in profound 
consequences for the environment, society and the economy. Limiting the 
Group’s contribution is a priority and during the year the Group announced that 
by 2020 it will reduce its CO2 emissions by 50% against the 2007 financial year 
baseline of 1.23 million tonnes. The Group is currently gathering data about the 
carbon footprint of its newly acquired businesses in India and Turkey, and climate 
change targets for these businesses will be announced in due course.

The Group reviewed the options for achieving this target, including carbon off-
setting as a last resort, and concluded that the most effective strategy is to cut 
CO2 emissions directly. The target is expected to be achieved principally through 
operational changes and technological innovation to improve energy efficiency 
in the networks. Renewable energy will be used when and where possible.

In addition, as part of the climate strategy, the Group announced that it will also 
be focusing on developing products and services which will help customers limit 
their own emissions. This is expected to include exploring consumer related 
solutions such as solar-powered or universal chargers as well as improving 
understanding of how mobile technology can enable lower emissions through 
more efficient traffic management, logistic planning and scheduling and the 
remote monitoring of utility meters.

Energy use associated with the operation of the network accounts for around 
80% of the Group’s carbon dioxide emissions. In 2006, the Group set a target to 
reduce CO2 emissions per unit of data transmitted by 40% by 2011. This target 
has been achieved in 2008, three years in advance, with network carbon dioxide 
emissions per unit of data transmitted decreasing by 50% from 0.034 Kg/Mb to 
0.17 Kg/Mb. In the 2008 financial year, Vodafone’s energy use was 2,996 GWh, 
equating to 1.45 million tonnes of carbon dioxide. 

Sustainable products and services
Vodafone is developing programmes aimed at making delivery of its products and 
services more sustainable. The key focus during the 2008 financial year was on 
the reuse and recycling of handsets and accessories, and network equipment.

Mobile phones, accessories and the networks on which they operate require 
upgrading, replacement and decommissioning. The Group complies with the EU’s 
Waste Electronic and Electrical Equipment directive through its handset recycling 
programmes in all operating companies where it applies. The Group has also 
worked with suppliers to ensure substances prohibited by the ‘Restriction of the 
use of certain Hazardous Substances’ directive are phased out. During the 2008 
financial year, 1.33 million phones were collected for reuse and recycling through 
collection programmes in 16 mobile operating companies, achieving the Group’s 
target. 11,849 tonnes of network equipment waste was generated, with 96% of 
this sent for reuse or recycling, exceeding the target of 95%.

Mobile phones, masts and health 
Vodafone recognises that there is public concern about the safety of Radio 
Frequency (“RF”) fields from mobile phones and base stations. The Group 
contributes to funding of independent scientific research to resolve scientific 
uncertainty in areas identified by the World Health Organisation (“WHO”). The 
WHO established an International EMF Project in 1996, which records global 
research into mobile phones, masts and health and prioritises research needs. 
In 2006, they identified the following three main areas for additional research: 
long term (more than 10 years) exposure to low-level RF fields, possible health 
effects of mobile use in children and dosimetry (the way levels of RF absorbed 
are calculated).

 
Vodafone requires manufacturers of the mobile devices it sells to test for Specific 
Absorption Rate compliance when used both against the ear and against, or near, 
the body, using the US FCC Test procedure. Vodafone is actively engaged with 
the IEC Standards Organisation in developing a new global protocol for body 
worn phones and expects a new standard, which better reflects customers’ use 
of mobile devices, to be adopted later this year. The Group’s long term programme 
of engagement, with a range of stakeholders, aims to reduce levels of concern 
amongst the public and to demonstrate that Vodafone is acting responsibly. 

Responsible network deployment
Vodafone’s mobile services rely on a network of radio base stations that transmit 
and receive calls. The Group recognises that network deployment can cause 
concern to communities, usually about the visual impact of base stations or 
health issues concerning RF fields. During the year, the Group reviewed and 
updated its policy on responsible network deployment. In addition, nine mobile 
operating companies have signed up to national industry codes of best practice 
on network deployment. 

By cooperating with other mobile operators to share sites, the Group is reducing 
the total number of base stations required. This lowers costs, enables faster 
network deployment and reduces the environmental footprint of the network 
without loss of quality or coverage. Vodafone has active or passive network 
sharing agreements in 17 countries. In India, in partnership with Bharti Airtel 
and Idea Cellular Limited, the Group announced the creation of Indus Towers, 
an independent mobile infrastructure company that will provide infrastructure 
services to all telecommunications operators on a non-discriminatory basis.

The Group has conducted audits of network deployment contractors in all its 
local operating companies to verify adherence to the global responsible network 
deployment policy. As an example, more than 1,000 site audits took place in 
Turkey, one of the newest operating companies and the focus of significant 
network deployment during the year. 

Vodafone aims to comply with local planning regulations but is sometimes found 
to be in breach. This is normally related to conflicting local, regional or national 
planning regulations. During the 2008 financial year, Vodafone was found in breach 
of planning regulations relating to 423 mast sitings. Fines levied by regulatory 
bodies or courts in relation to offences under environmental law or regulations 
were approximately £61,000. 

Supply chain
The Group continues to implement Vodafone’s Code of Ethical Purchasing, 
which sets out environmental and labour standards for suppliers. 

The Group increased its CR capability in China by training all supply chain 
employees, establishing two CR qualified auditors within the Group’s offices in 
Beijing and Hong Kong and embedding CR in supplier selection and management 
using the Group’s global qualification process. A project with two strategic 
Chinese suppliers was implemented to manage CR risk within sub-tier suppliers. 

A total of 488 suppliers, including 63 strategic global suppliers, have been 
assessed using the Group’s supplier evaluation scorecard in which CR accounts 
for 10% of the total. The scorecard evaluates the supplier’s CR management 
systems, public reporting and approach to managing their suppliers. Seven site 
evaluations of high risk suppliers have been completed.

The duty to report programme provides suppliers with a means to report any 
ethical concerns. Twelve incidents were reported in relation to managing the 
global supply chain in the 2008 financial year. All have been investigated and 
resolved satisfactorily.

Social investment 
The Vodafone Group Foundation and its network of 21 local operating company 
and associate foundations have continued to implement a global social 
investment programme. 

During the 2008 financial year, the Company made a charitable grant of 
£24.0 million to the Vodafone Group Foundation. The majority of foundation 
funds are distributed in grants through operating company foundations to a 
variety of local charitable organisations meeting the needs of the communities 
in which they operate.

The Vodafone Group Foundation made additional grants to charitable partners 
engaged in a variety of global projects. Its areas of focus are: sport and music 
as a means of benefiting some of the most disadvantaged young people and their 
communities, and disaster relief and preparedness. 

In addition, operating companies donated a further £12.9 million to their 
foundations and a further £4.2 million directly to a variety of causes. Total 
donations for the year ended 31 March 2008 were £44.9 million and included 
donations of £3.8 million towards foundation operating costs.

Key performance indicators(1) 

KPI 
Number of mobile operating subsidiaries undertaking
independent RF field monitoring 
Total energy use (GWh) (direct and indirect)(5) 
Total carbon dioxide emissions (millions of tonnes)(5)  
Percentage of energy sourced from renewables 
Number of phones collected for reuse and recycling (millions) 
Network equipment waste generated (tonnes) 
Percentage of network equipment waste sent for reuse or recycling 

 2008(2) 

2007(3) 

2006(4)

15 
2,996 
1.45 
18 
 1.33 
 12,096 
96 

15 
2,690 
1.23 
17 
1.03 
9,960 
97 

15
2,900
1.31
12
1.37
2,950
97

Notes:
(1)   These performance indicators were calculated using actual or estimated data collected by the Group’s mobile operating companies. The data is sourced from invoices, purchasing requisitions, 

direct data measurement and estimations where required. The carbon dioxide emissions figure is calculated using the kWh/CO2 conversion factor for the electricity provided by the national grid 
and for other energy sources in each operating company. The Group’s joint venture in Italy is included in all years.
(2) The data for the 2008 financial year excludes the newly acquired Vodafone Essar in India and Tele2 in Italy and Spain. 
(3)   The data for the 2007 financial year excludes the newly acquired operations in Turkey and the operations in Japan that were sold during the 2007 financial year. 
(4)   The data for the 2006 financial year excludes the acquired businesses in Czech Republic and Romania and the business in Sweden that was sold during the 2006 financial year, but does include 

the business in Japan that was disposed of during the 2007 financial year. 

(5)   The 2007 figure includes Arcor.

Vodafone Group Plc Annual Report 2008 61

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Governance

Board of Directors and Group Management

1

5

2

6

3

7

4

 Directors and senior management
The business of the Company is managed by its board of directors (“the Board”). 
Biographical details of the directors and senior management at the date of this 
report are as follows:

Board of directors
Chairman
1. Sir John Bond†, aged 66, became Chairman of Vodafone Group Plc in July 
2006, having previously served as a non-executive director of the Board, and is 
Chairman of the Nominations and Governance Committee. Sir John is a non-
executive director of Ford Motor Company, USA, and A.P. Møller – Mærsk A/S 
and is a director of Shui On Land Limited (Hong Kong SAR). He retired from the 
position of Group Chairman of HSBC Holdings plc in May 2006, after 45 years 
of service. Other previous roles include Chairman of HSBC Bank plc and director 
of The Hong Kong and Shanghai Banking Corporation and HSBC North America 
Holdings Inc. Previous non-executive directorships include the London Stock 
Exchange, Orange plc, British Steel plc and the Court of the Bank of England. 

Executive directors
2. Arun Sarin†, Chief Executive, aged 53, became a member of the Board in June 
1999. He was appointed Chief Executive in July 2003. Arun joined Pacific Telesis 
Group in San Francisco in 1984 and has served in many executive positions in 
his career in telecommunications, which spans more than 20 years. He was a 
director of AirTouch Communications, Inc. from July 1995 and was President and 
Chief Operating Officer from February 1997 to June 1999. He was Chief Executive 
Officer for the Vodafone United States and Asia Pacific region until 15 April 2000, 
when he became a non-executive director. He has served as a director of 
The Gap, Inc., The Charles Schwab Corporation and Cisco Systems, Inc., and is 
a non-executive director of the Court of the Bank of England. He will retire as 
Chief Executive at the conclusion of the Company’s AGM on 29 July 2008.

3. Vittorio Colao, Deputy Chief Executive and CEO of the Group’s Europe 
region, aged 46, joined the Board in October 2006. He spent the early part of 
his career as a partner in the Milan office of McKinsey & Co working on media, 
telecommunications and industrial goods and was responsible for recruitment. 
In 1996, he joined Omnitel Pronto Italia, which subsequently became Vodafone 
Italy, and he was appointed Chief Executive in 1999. He was then appointed 
Regional Chief Executive Officer, Southern Europe for Vodafone Group Plc in 
2001, became a member of the Board in 2002 and was appointed to the role 
of Regional Chief Executive Officer for Southern Europe, Middle East and Africa 
for Vodafone in 2003. In 2004, he left Vodafone to join RCS MediaGroup, the 
leading Italian publishing company, where he was Chief Executive until he 
rejoined Vodafone. He will become Chief Executive at the conclusion of the 
Company’s AGM on 29 July 2008.

4. Andy Halford, Chief Financial Officer, aged 49, joined the Board in July 2005. 
Andy joined Vodafone in 1999 as Financial Director for Vodafone Limited, the UK 
operating company, and in 2001 he became Financial Director for Vodafone’s 
Northern Europe, Middle East and Africa region. In 2002, he was appointed Chief 
Financial Officer of Verizon Wireless in the US and is currently a member of the 
Board of Representatives of the Verizon Wireless partnership. Prior to joining 
Vodafone, he was Group Finance Director at East Midlands Electricity Plc. Andy 
holds a bachelors degree in Industrial Economics from Nottingham University 
and is a Fellow of the Institute of Chartered Accountants in England and Wales.

Deputy Chairman and senior independent director
5. John Buchanan§†, aged 64, became Deputy Chairman and senior independent 
director in July 2006 and has been a member of the Board since April 2003. 
He retired from the board of directors of BP Plc in 2002 after six years as Group 
Chief Financial Officer and executive director, following a wide-ranging career with 
the company. He was a member of the United Kingdom Accounting Standards 
Board from 1997 to 2001. He is Chairman of Smith & Nephew plc, a non-executive 
director of AstraZeneca PLC and senior independent director of BHP Billiton Plc. 

Non-executive directors
6. Dr Michael Boskin§, aged 62, became a member of the Board in June 1999 
on completion of the merger with AirTouch Communications, Inc. and is Chairman 
of the Audit Committee. He was a director of AirTouch from August 1996 to June 
1999. He has been a Professor of Economics at Stanford University since 1971 
and was Chairman of the President’s Council of Economic Advisers from February 
1989 until January 1993. Michael is President and Chief Executive Officer of 
Boskin & Co., an economic consulting company, and is also a director of Exxon 
Mobil Corporation, Shinsei Bank Limited and Oracle Corporation. He will retire 
from the Board at the conclusion of the Company’s AGM on 29 July 2008. 

7. Alan Jebson§, aged 58, joined the Board in December 2006. He retired in 
May 2006 from his role as Group Chief Operating Officer of HSBC Holdings Plc, 
a position which included responsibility for IT and Global Resourcing. During a 
long career with HSBC, Alan held various positions in IT, including the position of 
Group Chief Information Officer. His roles included responsibility for the Group’s 
international systems, including the consolidation of HSBC and Midland systems 
following the acquisition of Midland Bank in 1993. He originally joined HSBC as 
Head of IT Audit in 1978 where, building upon his qualification as a chartered 
accountant, he built an international audit team and implemented controls in 
the Group’s application systems. He is also a non-executive director of Experian 
Group plc and McDonald Dettwiler in Canada.

§ Audit Committee
† Nominations and Governance Committee
‡ Remuneration Committee

62 Vodafone Group Plc Annual Report 2008

 
8

12

9

13

10

14

11

8. Nick Land§, aged 60, joined the Board in December 2006. Solely for the 
purposes of relevant legislation, he is the Board’s appointed financial expert on 
the Audit Committee. In June 2006, he retired as Chairman of Ernst & Young LLP 
after a distinguished career spanning 36 years with the firm. He became an 
audit partner in 1978 and held a number of management appointments before 
becoming Managing Partner in 1992. He was appointed Chairman and joined the 
Global Executive Board of Ernst & Young Global LLP in 1995. He is a non-executive 
director of Royal Dutch Shell, Alliance Boots, BBA Aviation and the Ashmore Group. 
He also sits on the Advisory Board of Three Delta, is Chairman of the Practices 
Advisory Board of the Institute of Chartered Accountants in England and Wales 
and of the Board of Trustees of Farnham Castle, and is a member of the Finance 
and Audit Committees of the National Gallery.

9. Simon Murray CBE‡, aged 68, joined the Board in July 2007. His career has 
been largely based in Asia, where he has held positions with Jardine Matheson, 
Deutsche Bank and Hutchison Whampoa where, as Group Managing Director, 
he oversaw the development and launch of mobile telecommunications networks 
in many parts of the world. He remains on the Boards of Cheung Kong Holdings 
Limited, Compagnie Financière Richemont SA, Macquarie (HK) Limited and Orient 
Overseas (International) Limited and is an Advisory Board Member of the China 
National Offshore Oil Corporation. He also sits on the Advisory Board of Imperial 
College in London.

10. Anne Lauvergeon§, aged 48, joined the Board in November 2005. She is 
Chief Executive Officer of AREVA Group, the leading French energy company, 
having been appointed to that role in July 2001. She started her professional 
career in 1983 in the iron and steel industry and in 1990 she was named 
Adviser for Economic International Affairs at the French Presidency and Deputy 
Chief of its Staff in 1991. In 1995, she became a Partner of Lazard Frères & Cie, 
subsequently joining Alcatel Telecom as Senior Executive Vice President in 
March 1997. She was responsible for international activities and the Group’s 
industrial shareholdings in the energy and nuclear fields. In 1999, she was 
appointed Chairman and Chief Executive Officer of AREVA NC. Anne is currently 
also Vice Chairman of the Supervisory Board of Safran, a member of the Advisory 
Board of the Global Business Coalition on HIV/AIDS and a non-executive director 
of Total and Suez.

11. Professor Jürgen Schrempp†‡, aged 63, has been a member of the 
Board since May 2000. He is a former Chairman of the Board of Management 
of DaimlerChrysler and one of the principal architects of Daimler-Benz’s merger 
with Chrysler in 1998. He became Chairman of Daimler-Benz in 1995. Jürgen 
continues to hold the position of Non-Executive Chairman of Mercedes-Benz of 
South Africa Limited and is a non-executive director of the South African Coal, Oil 
and Gas Corporation (SASOL), Compagnie Financière Richemont SA, Switzerland 
and South African Airways. Jürgen is Chairman Emeritus of the Global Business 
Coalition on HIV/AIDS and holds South Africa’s highest civilian award, the Order 
of Good Hope, conferred upon him by President Nelson Mandela. He will retire 
from the Board at the conclusion of the Company’s AGM on 29 July 2008. 

12. Luc Vandevelde†‡, aged 57, joined the Board in September 2003 and is 
Chairman of the Remuneration Committee. He is a director of Société Générale 
and the Founder and Managing Director of Change Capital Partners LLP, a private 
equity fund. Luc was formerly Chairman of the Supervisory Board of Carrefour SA, 
Chairman of Marks & Spencer Group Plc and Chief Executive Officer of Promodes, 
and he has held senior European and international roles with Kraft General Foods.

13. Anthony Watson‡, aged 63, was appointed to the Board in May 2006. 
Prior to joining Vodafone, he was Chief Executive of Hermes Pensions Management 
Limited, a position he had held since 2002. Previously he was Hermes’ Chief 
Investment Officer, having been Managing Director of AMP Asset Management 
and the Chief International Investment Officer of Citicorp Investment Management 
from 1991 until joining Hermes in 1998. He is Chairman of Marks & Spencer 
Pension Trust Ltd, the Strategic Investment Board in Northern Ireland and the 
Asian Infrastructure Fund. He is also a non-executive director of Hammerson Plc 
and Witan Investment Trust Plc, and was formerly a member of the Financial 
Reporting Council. 

14. Philip Yea‡, aged 53, became a member of the Board in September 2005. 
He is the Chief Executive Officer of 3i Group plc, having been appointed to that 
role in July 2004. Prior to joining 3i, he was Managing Director of Investcorp and, 
from 1997 to 1999, the Group Finance Director of Diageo plc following the merger 
of Guinness plc, where he was Finance Director, and Grand Metropolitan plc. He has 
previously held non-executive roles at HBOS plc and Manchester United plc. 

Vodafone Group Plc Annual Report 2008 63

 
Vodafone – Governance

Board of Directors and Group Management continued

Executive Committee
Chaired by Arun Sarin, this committee focuses on the Group’s strategy, financial 
structure and planning, succession planning, organisational development and 
Group-wide policies. The Executive Committee membership comprises the 
executive directors, details of whom are shown on page 62, and the senior 
managers who are listed below.

Senior management 
Members of the Executive Committee who are not also executive directors are 
regarded as senior managers of the Company. 

Paul Donovan, Chief Executive Officer, EMAPA, aged 49, was appointed to this 
position in May 2006. He joined Vodafone UK in 1999 as Managing Director – 
Commercial and became Chief Executive Officer of Vodafone Ireland in 2001. 
In January 2005, he became Chief Executive Officer, Other Vodafone 
Subsidiaries, managing 15 markets in which Vodafone operated. Paul has over 
16 years’ experience in the telecommunications and IT industries, gained at 
Apple Computer, BT and Cable and Wireless, as well as Vodafone. He began his 
career in sales and marketing at the Mars Group before becoming Marketing 
Director at Coca-Cola and Schweppes Beverages.

Warren Finegold, Chief Executive Officer, Global Business Development, 
aged 51, was appointed to this position and joined the Executive Committee 
in April 2006. He was previously a Managing Director of UBS Investment Bank 
and head of its technology team in Europe. He is responsible for business 
development, mergers and acquisitions and partner networks. 

Terry Kramer, Group Strategy and Human Resources Director and Chief 
of Staff, aged 48, joined Vodafone in January 2005 as Chief of Staff and was 
appointed Group Human Resources Director in December 2006. Terry’s role 
was recently expanded to include Vodafone Group Strategy. Prior to his 
appointment, he was Chief Executive Officer of Q Comm International, a publicly 
traded provider of transaction processing services for the telecommunications 
industry. He also worked for 12 years at PacTel/AirTouch Communications in 
a variety of roles including President AirTouch Paging, Vice President Human 
Resources-AirTouch Communications, Vice President Business Development-
AirTouch Europe and Vice President & General Manager-AirTouch Cellular 
Southwest Market. Prior to that, he was an Associate with Booz Allen & 
Hamilton, a management consulting firm. Terry is a trustee of The Vodafone 
Group Foundation.

Simon Lewis, Group Corporate Affairs Director, aged 49, joined Vodafone in 
November 2004. He previously held senior roles at Centrica Plc including 
Managing Director, Europe, and Group Director of Communications and Public 
Policy. Prior to that, he was Director of Corporate Affairs at NatWest Group and 
the Head of Public Relations at S.G. Warburg plc. He was President of the 
Institute of Public Relations in 1997 and is a Visiting Professor at the Cardiff 
School of Journalism. In 1998, he was seconded to Buckingham Palace for two 
years as the first Communications Secretary to The Queen. He is Chairman of 
the UK Fulbright Commission and a trustee of The Vodafone Group Foundation.

Steve Pusey, Chief Technology Officer, aged 46, joined Vodafone in 
September 2006 and is responsible for all aspects of Vodafone’s networks, 
IT capability, research and development and supply chain management. 
Prior to joining Vodafone, he held the positions of Executive Vice President 
and President, Nortel EMEA, having joined Nortel in 1982, gaining a wealth 
of international experience across both the wireline and wireless industries 
and in business applications and solutions. Prior to Nortel, he spent several 
years with British Telecom.

Frank Rovekamp, Group Chief Marketing Officer, aged 53, was appointed 
to this position and joined the Executive Committee in May 2006. He joined 
Vodafone in 2002 as Marketing Director and a member of the Management 
Board of Vodafone Netherlands and later moved to Vodafone Germany as Chief 
Marketing Officer and a member of the Management Board. Before joining 
Vodafone, he held roles as President and Chief Executive Officer of Beyoo and 
Chief Marketing Officer with KLM Royal Dutch Airlines. He is a trustee of The 
Vodafone Group Foundation.

Stephen Scott, Group General Counsel and Company Secretary, aged 54, was 
appointed to this position in 1991, prior to which he was employed in the Racal 
Group legal department, which he joined in 1980 from private law practice in 
London. He is a director of the Company’s UK pension trustee company and of 
ShareGift (the Orr Mackintosh Foundation Limited) and is a director and trustee 
of LawWorks (the Solicitors Pro Bono Group).

Strategy Board 
The Strategy Board meets three times each year to discuss strategy. This is 
attended by Executive Committee members and the Chief Executive Officers 
of the major operating companies and other selected individuals based on 
Strategy Board topics. 

Other Board and Executive Committee members
The following members also served on the Board or the Executive Committee 
during the 2008 financial year:

Lord Broers was a member of the Board, the Audit Committee and the 
Nominations and Governance Committee until the conclusion of the AGM on 
24 July 2007.

Alan Harper was Group Strategy and New Business Director and was a member 
of the Executive Committee until 1 September 2007.

64 Vodafone Group Plc Annual Report 2008

Corporate Governance

The Board of the Company is committed to high standards of corporate governance, which it considers 
are critical to business integrity and to maintaining investors’ trust in the Company. The Group expects 
all its directors and employees to act with honesty, integrity and fairness. The Group will strive to act in 
accordance with the laws and customs of the countries in which it operates; adopt proper standards of 
business practice and procedure; operate with integrity; and observe and respect the culture of every 
country in which it does business.

1

For each of the annual reports issued since 2004, Governance Metrics 
International, a global corporate governance ratings agency, ranked the Company 
amongst the top UK companies, with an overall global corporate governance 
rating of eight and a half and above out of ten.

In the Company’s profile report by Institutional Shareholder Services Inc. (“ISS”), 
dated 1 May 2008, the Company’s governance practices outperformed 95.9% of 
the companies in the ISS developed (excluding US) universe, 88.1% of companies 
in the telecommunications sector group and 96.5% of the companies in the UK.

Compliance with the Combined Code
The Company’s ordinary shares are listed in the UK on the London Stock Exchange. 
In accordance with the Listing Rules of the UK Listing Authority, the Company 
confirms that throughout the year ended 31 March 2008 and at the date of this 
Annual Report, it was compliant with the provisions of, and applied the principles 
of, Section 1 of the 2006 FRC Combined Code on Corporate Governance 
(the “Combined Code”). The following section, together with the “Directors’ 
Remuneration” section on pages 71 to 81, provides details of how the Company 
applies the principles and complies with the provisions of the Combined Code.

Board organisation and structure
The role of the Board
The Board is responsible for the overall conduct of the Group’s business and has 
the powers, authorities and duties vested in it by and pursuant to the relevant 
laws of England and Wales and the Articles of Association. The Board:

•

•

•
•

has final responsibility for the management, direction and performance 
of the Group and its businesses;
is required to exercise objective judgement on all corporate matters 
independent from executive management;
is accountable to shareholders for the proper conduct of the business; and
is responsible for ensuring the effectiveness of and reporting on the Group’s 
system of corporate governance.

The Board has a formal schedule of matters reserved to it for its decision and 
these include:

•
•
•
•
•
•
•

Group strategy;
major capital projects, acquisitions or divestments;
annual budget and operating plan;
Group financial structure, including tax and treasury;
annual and half-yearly financial results and shareholder communications;
system of internal control and risk management; and
senior management structure, responsibilities and succession plans.

The schedule is reviewed periodically. It was last formally reviewed by the 
Nominations and Governance Committee in September 2005, at which time 
it was determined that no amendments were required. Its continued validity 
was assessed as part of the performance evaluations conducted in the 2008 
financial year. 

Other specific responsibilities are delegated to Board committees which operate 
within clearly defined terms of reference. Details of the responsibilities delegated 
to the Board committees are given on pages 67 to 68. 

Board meetings
The Board meets at least eight times a year and the meetings are structured to 
allow open discussion. All directors participate in discussing the strategy, trading 
and financial performance and risk management of the Company. All substantive 
agenda items have comprehensive briefing papers, which are circulated one 
week before the meeting. 

The following table shows the number of years directors have been on the Board 
at 31 March 2008 and their attendance at scheduled Board meetings they were 
eligible to attend during the 2008 financial year:

Sir John Bond 
John Buchanan 
Arun Sarin  
Vittorio Colao  
Andy Halford 
Dr Michael Boskin 
Alan Jebson 
Nick Land 
Anne Lauvergeon 
Simon Murray (from 1 July 2007) 
Professor Jürgen Schrempp 
Luc Vandevelde 
Anthony Watson 
Philip Yea 
Lord Broers (until 24 July 2007) 

Years  
on Board 
3 
5 
8 
1 
2 
8 
1 
1 
2 
<1 
7 
4 
2 
2 
n/a 

Meetings
attended
8/8
8/8
8/8
8/8
8/8
8/8
8/8
8/8
7/8
6/7
7/8
8/8
8/8
8/8
2/2

In addition to regular Board meetings, there are a number of other meetings to 
deal with specific matters. Directors unable to attend a Board meeting because 
of another engagement are nevertheless provided with all the papers and 
information relevant for such meetings and are able to discuss issues arising in 
the meeting with the Chairman or the Chief Executive.

Division of responsibilities
The roles of the Chairman and Chief Executive are separate and there is a division 
of responsibilities that is clearly established, set out in writing and agreed by the 
Board to ensure that no one person has unfettered powers of decision. The Chairman 
is responsible for the operation, leadership and governance of the Board, ensuring 
its effectiveness and setting its agenda. The Chief Executive is responsible for the 
management of the Group’s business and the implementation of Board strategy 
and policy.

Board balance and independence
The Company’s Board consists of 14 directors, 13 of whom served throughout the 
2008 financial year. At 31 March 2008, in addition to the Chairman, Sir John Bond, 
there were three executive directors and ten non-executive directors. 

The Deputy Chairman, John Buchanan, is the nominated senior independent 
director and his role includes being available for approach or representation by 
directors or significant shareholders who may feel inhibited from raising issues 
with the Chairman. He is also responsible for conducting an annual review of 
the performance of the Chairman and, in the event it should be necessary, 
convening a meeting of the non-executive directors.

The Company considers all of its present non-executive directors to be fully 
independent. The Board is aware of the other commitments of its directors and is 
satisfied that these do not conflict with their duties as directors of the Company. 
The names and biographical details of the current directors are given on pages 62 
and 63. Changes to the commitments of the directors are reported to the Board. 

Vodafone Group Plc Annual Report 2008 65

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Governance

Corporate Governance continued

Under the laws of England and Wales, the executive and non-executive directors 
are equal members of the Board and have overall collective responsibility for the 
direction of the Company. In particular, non-executive directors are responsible for:

•

•

•
•

•

bringing a wide range of skills and experience to the Group, including 
independent judgement on issues of strategy, performance, financial controls 
and systems of risk management;
constructively challenging the strategy proposed by the Chief Executive and 
executive directors;
scrutinising and challenging performance across the Group’s business;
assessing risk and the integrity of the financial information and controls of the 
Group; and
ensuring appropriate remuneration and succession planning arrangements 
are in place in relation to executive directors and other senior executive roles.

Board effectiveness
Appointments to the Board
There is a formal, rigorous and transparent procedure, which is based on merit 
and against objective criteria, for the appointment of new directors to the Board. 
This is described in the section on the Nominations and Governance Committee 
set out on page 67. Individual non-executive directors are generally expected to 
serve two three-year terms. At the end of the second three-year term, a rigorous 
and detailed analysis is undertaken and only then would a non-executive director 
be invited to serve a third term. The non-executive directors are generally not 
expected to serve for a period exceeding nine years. The terms and conditions 
of appointment of the non-executive directors are available for inspection at the 
Company’s registered office and will be available for inspection at the AGM from 
15 minutes before the meeting until it ends. 

Information and professional development
Each member of the Board has immediate access to a dedicated online team room 
and can access monthly information including actual financial results, reports 
from the executive directors in respect of their areas of responsibility and the Chief 
Executive’s report which deals, amongst other things, with investor relations, giving 
Board members an opportunity to develop an understanding of the views of major 
investors. These matters are discussed at each Board meeting. From time to time, 
the Board receives detailed presentations from non-Board members on matters 
of significance or on new opportunities for the Group. Financial plans, including 
budgets and forecasts, are regularly discussed at Board meetings. The non-
executive directors periodically visit different parts of the Group and are provided 
with briefings and information to assist them in performing their duties.

The Company Secretary provides a programme of ongoing training for the 
directors, which covers a number of sector specific and business issues, as well 
as legal, accounting and regulatory changes and developments relevant to 
individual director’s areas of responsibility. Throughout their period in office, the 
directors are continually updated on the Group’s businesses and the regulatory 
and industry specific environments in which it operates. These updates are 
by way of written briefings and meetings with senior executives and, where 
appropriate, external sources. 

The Company Secretary ensures that the programme to familiarise the non-
executive directors with the business is maintained over time and kept relevant 
to the needs of the individuals involved. The Company Secretary confers with 
the Chairman and senior independent director to ensure that this is the case. 

Performance evaluation
Performance evaluation of the Board, its committees and individual directors takes 
place on an annual basis and is conducted within the terms of reference of the 
Nominations and Governance Committee with the aim of improving individual 
contributions, the effectiveness of the Board and its Committees and the Group’s 
performance. Prior to the 2007 financial year, the evaluation was internally facilitated.

Following on from the externally facilitated evaluation of the Board’s performance 
during the 2007 financial year, the Board has undertaken a formal self-evaluation 
of its own performance. The process involved the Chairman:

•

•

•

•

sending a template questionnaire to each Board member which was completed 
and returned;
undertaking individual meetings with each Board member on Board 
performance;
producing a report on Board performance, with the assistance of an external 
agency, using the completed questionnaire and notes from the individual 
meetings; and
preparing a summary which was sent with the report to Board members for 
discussion at the following Board meeting.

The evaluation was designed to determine whether the Board continues to be 
capable of providing the high level judgement required and whether, as a Board, 
the directors were informed and up to date with the business and its goals and 
understood the context within which it operates. The evaluation also included 
a review of the administration of the Board covering the operation of the Board, 
its agenda and the reports produced for the Board’s consideration. The Board 
will continue to review its procedures, its effectiveness and development in the 
financial year ahead. 

The Chairman is responsible for ensuring that induction and training programmes 
are provided and the Company Secretary organises the programmes. Individual 
directors are also expected to take responsibility for identifying their training 
needs and to take steps to ensure that they are adequately informed about the 
Company and their responsibilities as a director. The Board is confident that all its 
members have the knowledge, ability and experience to perform the functions 
required of a director of a listed company.

The Chairman leads the assessment of the Chief Executive and the non-executive 
directors, the Chief Executive undertakes the performance reviews for the 
executive directors and the senior independent director conducts the review of 
the performance of the Chairman by having a meeting with all the non-executive 
directors together and individual meetings with the executive directors and the 
Company Secretary. Following this process, the senior independent director 
produces a written report which is discussed with the Chairman.

On appointment, individual directors undergo an induction programme covering, 
amongst other things:

•
•
•
•

the business of the Group;
their legal and regulatory responsibilities as directors of the Company;
briefings and presentations from relevant executives; and 
opportunities to visit business operations. 

If appropriate, the induction will also include briefings on the scope of the Internal 
Audit function and the role of the Audit Committee, meetings with the external 
auditor and other areas the Company Secretary deems fit, considering the 
director’s area of responsibility. 

The evaluation of each of the Board committees was undertaken using an online 
questionnaire that each member of the committees and others who attend 
committee meetings or interact with committee members are required to 
complete. The results of the questionnaires were discussed with the Chairman 
of the Board and the members of the committees.

The evaluations found the performance of each director to be effective and 
concluded that the Board provides the effective leadership and control required 
for a listed company. The Nominations and Governance Committee confirmed 
to the Board that the contributions made by the directors offering themselves 
for re-election at the AGM in July 2008 continue to be effective and that the 
Company should support their re-election.

66 Vodafone Group Plc Annual Report 2008

 
Re-election of directors
Although not required by the Articles, in the interests of good corporate 
governance, the directors have resolved that they will all submit themselves for 
annual re-election at each AGM of the Company. Accordingly, at the AGM to be 
held on 29 July 2008, all the directors will be retiring and, with the exception of 
Arun Sarin, Michael Boskin and Jürgen Schrempp who will not offer themselves 
for re-election, being eligible and on the recommendation of the Nominations 
and Governance Committee, will offer themselves for re-election. 

Independent advice
The Board recognises that there may be occasions when one or more of the 
directors feel it is necessary to take independent legal and/or financial advice at 
the Company’s expense. There is an agreed procedure to enable them to do so.

Indemnification of directors
In accordance with the Company’s Articles of Association and to the extent 
permitted by the laws of England and Wales, directors are granted an indemnity 
from the Company in respect of liabilities incurred as a result of their office. 
In respect of those matters for which the directors may not be indemnified, 
the Company maintained a directors’ and officers’ liability insurance policy 
throughout the financial year. This policy has been renewed for the next financial 
year. Neither the Company’s indemnity nor the insurance provides cover in the 
event that the director is proven to have acted dishonestly or fraudulently.

Board committees
The Board has established an Audit Committee, a Nominations and Governance 
Committee and a Remuneration Committee, each of which has formal terms 
of reference approved by the Board. The Board is satisfied that the terms of 
reference for each of these committees satisfy the requirements of the Combined 
Code and are reviewed internally on an ongoing basis by the Board. The terms 
of reference for all Board committees can be found on the Company’s website 
at www.vodafone.com or a copy can be obtained by application to the Company 
Secretary at the Company’s registered office. 

The committees are provided with all necessary resources to enable them to 
undertake their duties in an effective manner. The Company Secretary or his 
delegate acts as secretary to the committees. The minutes of committee 
meetings are circulated to all directors.

Each committee has access to such information and advice, both from within the 
Group and externally, at the cost of the Company as it deems necessary. This may 
include the appointment of external consultants where appropriate. Each committee 
undertakes an annual review of the effectiveness of its terms of reference and makes 
recommendations to the Board for changes where appropriate.

Audit Committee
The members of the Audit Committee during the year, together with a record of 
their attendance at scheduled meetings which they were eligible to attend, are set 
out below:

Dr Michael Boskin, Chairman 
John Buchanan 
Alan Jebson (from 23 July 2007) 
Nick Land 
Anne Lauvergeon 
Lord Broers (until 23 July 2007) 

Meetings attended
4/4
4/4
3/3
4/4
3/4
1/1

The Audit Committee is comprised of financially literate members having the 
necessary ability and experience to understand financial statements. Solely for 
the purpose of fulfilling the requirements of the Sarbanes-Oxley Act and the 
Combined Code, the Board has designated Nick Land, who is an independent 
non-executive director satisfying the independence requirements of Rule 10A-3 
of the US Securities Exchange Act 1934, as its financial expert on the Audit 
Committee. Further details on Nick Land can be found in “Board of Directors 
and Group Management” on page 63.

The Audit Committee’s responsibilities include the following:

•
•

•

•

•

•

•

 overseeing the relationship with the external auditors; 
 reviewing the Company’s preliminary results announcement, half-yearly results 
and annual financial statements;
 monitoring compliance with statutory and listing requirements for any 
exchange on which the Company’s shares and debt instruments are quoted; 
 reviewing the scope, extent and effectiveness of the activity of the Group 
Internal Audit Department; 
engaging independent advisers as it determines is necessary and to perform 
investigations; 
reporting to the Board on the quality and acceptability of the Company’s 
accounting policies and practices including, without limitation, critical 
accounting policies and practices; and
playing an active role in monitoring the Company’s compliance efforts for 
Section 404 of the Sarbanes-Oxley Act and receiving progress updates at each 
of its meetings.

At least twice a year, the Audit Committee meets separately with the external 
auditors and the Group Audit Director without management being present. 
Further details on the work of the Audit Committee and its oversight of the 
relationships with the external auditors can be found under “Auditors” and the 
“Report from the Audit Committee” which are set out on pages 69 and 70.

Nominations and Governance Committee
The members of the Nominations and Governance Committee during the year, 
together with a record of their attendance at scheduled meetings which they 
were eligible to attend, are set out below:

Sir John Bond, Chairman 
Lord Broers (until 23 July 2007) 
John Buchanan 
Arun Sarin 
Professor Jürgen Schrempp 
Luc Vandevelde  

Meetings attended
6/6
2/2
5/6
6/6
4/6
6/6

The Nominations and Governance Committee’s key objective is to ensure that the 
Board comprises individuals with the requisite skills, knowledge and experience 
to ensure that it is effective in discharging its responsibilities. The Nominations 
and Governance Committee:

•

•

•

•

 leads the process for identifying and making recommendations to the Board 
of candidates for appointment as directors of the Company, giving full 
consideration to succession planning and the leadership needs of the Group;
 makes recommendations to the Board on the composition of the Nominations 
and Governance Committee and the composition and chairmanship of the 
Audit and Remuneration Committees;
 regularly reviews the structure, size and composition of the Board, including 
the balance of skills, knowledge and experience and the independence of the 
non-executive directors, and makes recommendations to the Board with 
regard to any change; and 
 is responsible for the oversight of all matters relating to corporate governance, 
bringing any issues to the attention of the Board.

The Nominations and Governance Committee meets periodically when required. 
No one other than a member of the Nominations and Governance Committee is 
entitled to be present at its meetings. Other non-executive directors and external 
advisers may be invited to attend. The Nominations and Governance Committee 
usually meets two or three times each year but this year, in order to address the 
matter of the Chief Executive’s succession, it met six times as a body. Committee 
members were also additionally involved in the assessment and interview of 
potential successors to the Chief Executive, a process in which they were supported 
by MWM Consulting.

Vodafone Group Plc Annual Report 2008 67

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Governance

Corporate Governance continued

Remuneration Committee
The members of the Remuneration Committee during the year, together with 
a record of their attendance at scheduled meetings which they were eligible 
to attend, are set out below:

Luc Vandevelde, Chairman 
Simon Murray (from 23 July 2007) 
Professor Jürgen Schrempp 
Anthony Watson 
Philip Yea 
Dr Michael Boskin (until 23 July 2007) 

Meetings attended
5/5
3/4
4/5
5/5
5/5
2/2

The responsibilities of the Remuneration Committee include the following:

•

•

•

 determining, on behalf of the Board, the Company’s policy on the 
remuneration of the Chairman, the executive directors and the senior 
management team of the Company;
determining the total remuneration packages for these individuals, including 
any compensation on termination of office; and
 appointing any consultants in respect of executive directors’ remuneration. 

The Chairman and Chief Executive may attend the Remuneration Committee’s 
meetings by invitation. They do not attend when their individual remuneration 
is discussed and no director is involved in deciding his own remuneration. 

Further information on the Remuneration Committee’s activities is contained 
in “Directors’ Remuneration” on pages 71 to 81.

Executive Committee
The executive directors, together with certain other Group functional heads and 
regional chief executives, meet 12 times a year as the Executive Committee under 
the chairmanship of the Chief Executive. The Executive Committee is responsible 
for the day-to-day management of the Group’s businesses, the overall financial 
performance of the Group in fulfilment of strategy, plans and budgets and Group 
capital structure and funding. It also reviews major acquisitions and disposals. 
The members of the Executive Committee and their biographical details are set 
out on pages 62 and 64.

Company Secretary
The Company Secretary acts as Secretary to the Board and to the committees 
of the Board and, with the consent of the Board, may delegate responsibility for 
the administration of the Committees to other suitably qualified staff. He:

•

•

•

assists the Chairman in ensuring that all directors have full and timely access 
to all relevant information;
is responsible for ensuring that the correct Board procedures are followed and 
advises the Board on corporate governance matters; and
administers the procedure under which directors can, where appropriate, 
obtain independent professional advice at the Company’s expense.

The appointment or removal of the Company Secretary is a matter for the Board 
as a whole. 

Relations with shareholders
The Company is committed to communicating its strategy and activities clearly 
to its shareholders and, to that end, maintains an active dialogue with investors 
through a planned programme of investor relations activities. The investor 
relations programme includes:

•

•

•

 formal presentations of full year and half-yearly results and interim 
management statements;
briefing meetings with major institutional shareholders in the UK, the US and in 
Continental Europe after the half-yearly results and preliminary announcement, 
to ensure that the investor community receives a balanced and complete view 
of the Group’s performance and the issues faced by the Group;
regular meetings with institutional investors and analysts by the Chief 
Executive and the Chief Financial Officer to discuss business performance; 

•

•

•

•

hosting investors and analysts sessions at which senior management from 
relevant operating companies deliver presentations which provide an overview 
of each of the individual businesses and operations; 
attendance by senior executives across the business at relevant meetings and 
conferences throughout the year; 
responding to enquiries from shareholders and analysts through the 
Company’s Investor Relations team; and
a section dedicated to shareholders on the Company’s corporate website, 
www.vodafone.com. 

Overall responsibility for ensuring that there is effective communication with 
investors and that the Board understands the views of major shareholders on 
matters such as governance and strategy rests with the Chairman, who makes 
himself available to meet shareholders for this purpose.

The senior independent director and other members of the Board are also 
available to meet major investors on request. The senior independent director has 
a specific responsibility to be available to shareholders who have concerns, for 
whom contact with the Chairman, Chief Executive or Chief Financial Officer has 
either failed to resolve their concerns, or for whom such contact is inappropriate.

At the 2007 AGM, the shareholders approved amendments to the Articles which 
enabled the Company to take advantage of the provision in the Companies Act 
2006 (effective from 20 January 2007) to communicate with its shareholders 
electronically. Following that approval, unless a shareholder has specifically asked 
to receive a hard copy, they will receive notification of the availability of the 
Annual Report on the Company’s website www.vodafone.com. For the 2008 
financial year, shareholders will receive the Notice of Meeting and form of proxy 
in paper through the post unless they have previously opted to receive email 
communications. Shareholders continue to have the option to appoint proxies 
and give voting instructions electronically.

The principal communication with private investors is via the Annual Report and 
through the AGM, an occasion which is attended by all the Company’s directors 
and at which all shareholders present are given the opportunity to question the 
Chairman and the Board as well as the Chairmen of the Audit, Remuneration and 
Nominations and Governance Committees. After the AGM, shareholders can meet 
informally with directors. 

A summary presentation of results and development plans is also given at the AGM 
before the Chairman deals with the formal business of the meeting. The AGM is 
broadcast live on the Group’s website, www.vodafone.com, and a recording of the 
webcast can subsequently be viewed on the website. All substantive resolutions at 
the Company’s AGMs are decided on a poll. The poll is conducted by the Company’s 
Registrars and scrutinised by Electoral Reform Services. The proxy votes cast in 
relation to all resolutions, including details of votes withheld, are disclosed to those 
in attendance at the meeting and the results of the poll are published on the 
Company’s website and announced via the regulatory news service. Financial and 
other information is made available on the Company’s website, www.vodafone.com, 
which is regularly updated.

Political donations
At the 2006 AGM, the directors sought and received a renewal of shareholders’ 
approval for a period of three years (until the AGM in 2009) to enable the Group 
to make donations to EU Political Organisations or EU Political Expenditure, under 
the relevant provisions of the Political Parties, Elections and Referendums Act 
2000. The approval given restricts such expenditure for each year until the AGM 
in 2009 to an aggregate amount of £100,000 (£50,000 in respect of donations to 
EU Political Organisations and £50,000 in respect of EU Political Expenditure).

Neither the Company nor any if its subsidiaries have made any political donations 
during the year.

With effect from 1 October 2007, the relevant provisions governing political 
donations in the Companies Act 1985 have been replaced by similar provisions 
in Part 14 of the Companies Act 2006. Although the existing shareholder approval 
in respect of political donations does not expire until the Company’s AGM in 2009, 
Part 14 of the Companies Act 2006 is technically different to the relevant 

68 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
provisions of the Companies Act 1985 and, consequently, to avoid any confusion, 
the directors, on a precautionary basis, are bringing this matter again to 
shareholders and the terms of this year’s resolution have been adjusted to reflect 
the different technical requirements of Part 14 of the Companies Act 2006.

It remains the policy of the Company not to make political donations or incur 
political expenditure as those expressions are normally understood. However, the 
directors consider that it is in the best interests of shareholders for the Company 
to participate in public debate and opinion-forming on matters which affect its 
business. To avoid inadvertent infringement of the Companies Act 2006, the 
directors are seeking shareholders’ authority for the Company and its subsidiaries 
to make political donations and to incur political expenditure during the period 
from the date of the AGM to the conclusion of the AGM in 2012 or 29 July 2012, 
whichever is the earlier, up to a maximum aggregate amount of £100,000 per year.

Disclosure controls and procedures
The Company maintains “disclosure controls and procedures”, as such term is 
defined in Exchange Act Rule 13a-15(e), that are designed to ensure that 
information required to be disclosed in reports the Company files or submits 
under the Exchange Act is recorded, processed, summarised and reported within 
the time periods specified in the Securities and Exchange Commission rules 
and forms, and that such information is accumulated and communicated to 
management, including the Company’s Group Chief Executive and Chief Financial 
Officer, as appropriate, to allow timely decisions regarding required disclosure.

The directors, the Chief Executive and the Chief Financial Officer have evaluated 
the effectiveness of the disclosure controls and procedures and, based on that 
evaluation, have concluded that the disclosure controls and procedures are 
effective at the end of the period covered by this Annual Report.

Auditors
Following a recommendation by the Audit Committee and, in accordance with 
Section 384 of the Companies Act 1985, a resolution proposing the reappointment 
of Deloitte & Touche LLP as auditors to the Company will be put to the 2008 AGM.

In its assessment of the independence of the auditors and in accordance with the 
US Independence Standards Board Standard No. 1, “Independence Discussions 
with Audit Committees”, the Audit Committee receives in writing details of 
relationships between Deloitte & Touche LLP and the Company that may have a 
bearing on their independence and receives confirmation that they are independent 
of the Company within the meaning of the securities laws administered by the SEC.

In addition, the Audit Committee pre-approves the audit fee after a review of both 
the level of the audit fee against other comparable companies, including those 
in the telecommunications industry, and the level and nature of non-audit fees, 
as part of its review of the adequacy and objectivity of the audit process.

In a further measure to ensure auditor independence is not compromised, policies 
provide for the pre-approval by the Audit Committee of permitted non-audit 
services by Deloitte & Touche LLP. For certain specific permitted services, the 
Audit Committee has pre-approved that Deloitte & Touche LLP can be engaged 
by Group management subject to specified fee limits for individual engagements 
and fee limits for each type of specific service permitted. For all other services, 
or those permitted services that exceed the specified fee limits, the Chairman of 
the Audit Committee, or in his absence another member, can pre-approve services 
which have not been pre-approved by the Audit Committee.

In addition to their statutory duties, Deloitte & Touche LLP are also employed 
where, as a result of their position as auditors, they either must, or are best placed 
to, perform the work in question. This is primarily work in relation to matters such 
as shareholder circulars, Group borrowings, regulatory filings and certain business 
acquisitions and disposals. Other work is awarded on the basis of competitive tender.

During the year, Deloitte & Touche LLP and its affiliates charged the Group £7 million 
(2007: £7 million, 2006: £4 million) for audit and audit-related services and a further 
£2 million (2007: £3 million, 2006: £4 million) for non-audit assignments. An analysis 
of these fees can be found in note 4 to the Consolidated Financial Statements.

Internal control
The Board has overall responsibility for the system of internal control. A sound 
system of internal control is designed to manage rather than eliminate the risk 
of failure to achieve business objectives and can only provide reasonable and 
not absolute assurance against material misstatement or loss. The process of 
managing the risks associated with social, environmental and ethical impacts is 
also discussed under “Performance – Corporate Responsibility” on pages 59 to 61.

The Board has established procedures that implement in full the Turnbull Guidance 
“Internal Control: Revised Guidance for Directors on the Combined Code” for 
the year under review and to the date of approval of the Annual Report. These 
procedures, which are subject to regular review, provide an ongoing process for 
identifying, evaluating and managing the significant risks faced by the Group. 
See page 83 for management’s report on internal control over financial reporting.

Monitoring and review activities
There are clear processes for monitoring the system of internal control and 
reporting any significant control failings or weaknesses together with details 
of corrective action. These include:

•

•

•

•

a formal annual confirmation provided by the Chief Executive Officer and Chief 
Financial Officer of each Group company certifying the operation of their 
control systems and highlighting any weaknesses, the results of which are 
reviewed by regional management, the Audit Committee and the Board;
a review of the quality and timeliness of disclosures undertaken by the Chief 
Executive and the Chief Financial Officer which includes formal annual 
meetings with the operating company or regional chief executives and chief 
financial officers and the Disclosure Committee;
periodic examination of business processes on a risk basis including reports 
on controls throughout the Group undertaken by the Group Internal Audit 
Department who report directly to the Audit Committee; and
reports from the external auditors, Deloitte & Touche LLP, on certain internal 
controls and relevant financial reporting matters, presented to the Audit 
Committee and management.

Any controls and procedures, no matter how well designed and operated, can 
provide only reasonable and not absolute assurance of achieving the desired 
control objectives. Management is required to apply judgement in evaluating the 
risks facing the Group in achieving its objectives, in determining the risks that are 
considered acceptable to bear, in assessing the likelihood of the risks concerned 
materialising, in identifying the Company’s ability to reduce the incidence and 
impact on the business of risks that do materialise and in ensuring that the costs 
of operating particular controls are proportionate to the benefit. 

Review of effectiveness
The Board and the Audit Committee have reviewed the effectiveness of the 
internal control system, including financial, operational and compliance controls 
and risk management, in accordance with the Code for the period from 1 April 
2007 to the date of approval of this Annual Report. No significant failings or 
weaknesses were identified during this review. However, had there been any such 
failings or weaknesses, the Board confirms that necessary actions would have 
been taken to remedy them.

Vodafone Group Plc Annual Report 2008 69

Vodafone – Governance

Corporate Governance continued

US listing requirements
The Company’s ADSs are listed on the NYSE and the Company is, therefore, 
subject to the rules of the NYSE as well as US securities laws and the rules of the 
SEC. The NYSE requires US companies listed on the exchange to comply with 
the NYSE’s corporate governance rules but foreign private issuers, such as the 
Company, are exempt from most of those rules. However, pursuant to NYSE Rule 
303A.11, the Company is required to disclose a summary of any significant ways 
in which the corporate governance practices it follows differ from those required 
by the NYSE for US companies. The differences are as follows:

Independence

•

•

NYSE rules require that a majority of the Board must be comprised of 
independent directors and the rules include detailed tests that US companies 
must use for determining independence.
The Combined Code requires a company’s board of directors to assess and 
make a determination as to the independence of its directors. 

While the Board does not explicitly take into consideration the NYSE’s detailed 
tests, it has carried out an assessment based on the requirements of the Combined 
Code and has determined in its judgement that all of the non-executive directors 
are independent within those requirements. At the date of this Annual Report, 
the Board comprised the Chairman, three executive directors and ten non-
executive directors.

Committees

•

NYSE rules require US companies to have a nominating and corporate 
governance committee and a compensation committee, each composed 
entirely of independent directors with a written charter that addresses the 
Committees’ purpose and responsibilities.

•

•

•

The Company’s Nominations and Governance Committee and Remuneration 
Committee have terms of reference and composition that comply with the 
Combined Code requirements.
The Nominations and Governance Committee is chaired by the Chairman of 
the Board, and its other members are non-executive directors of the Company 
and the Chief Executive.
The Audit Committee is composed entirely of non-executive directors whom 
the Board has determined to be independent and who meet the requirements 
of Rule 10A-3 of the Securities Exchange Act.

The Company considers that the terms of reference of these committees, which 
are available on its website at www.vodafone.com, are generally responsive to the 
relevant NYSE rules but may not address all aspects of these rules. 

Corporate governance guidelines

•

•

Under NYSE rules, US companies must adopt and disclose corporate 
governance guidelines. 
 Vodafone has posted its statement of compliance with the Combined Code on 
its website at www.vodafone.com. The Company has also adopted a Group 
Governance and Policy Manual which provides the first level of the framework 
within which its businesses operate. The Manual applies to all directors and 
employees.

The Company considers that its corporate governance guidelines are generally 
responsive to, but may not address all aspects of, the relevant NYSE rules.

The Company has also adopted a corporate Code of Ethics for senior executives, 
financial and accounting officers, separate from and additional to its Business 
Principles. A copy of this code is available on the Group’s website at 
www.vodafone.com.

Report from the Audit Committee
The composition of the Audit Committee is shown in the table on page 67 
and its terms of reference are discussed under “Board committees – Audit 
Committee”.

During the year ended 31 March 2008, the principal activities of the 
Committee were as follows:

Financial statements
The Committee considered reports from the Chief Financial Officer and 
the Director of Financial Reporting on the half-year and annual financial 
statements. It also considered reports from the external auditors, Deloitte 
& Touche LLP, on the scope and outcome of the half-year review and 
annual audit.

The financial statements were reviewed in the light of these reports and 
the results of that review reported to the Board.

Risk management and internal control
The Committee reviewed the process by which the Group evaluated its 
control environment, its risk assessment process and the way in which 
significant business risks were managed. It also considered the Group Audit 
Department’s reports on the effectiveness of internal controls, significant 
frauds and any fraud that involved management or employees with a 
significant role in internal controls. The Committee was also responsible for 
oversight of the Group’s compliance activities in relation to section 404 of the 
Sarbanes-Oxley Act.

The Committee also reviewed arrangements by which staff could, in 
confidence, raise concerns about possible improprieties in matters of 
financial reporting or other matters. This was achieved through using 
existing reporting procedures and a website with a dedicated anonymous 
email feature. 

70 Vodafone Group Plc Annual Report 2008

External auditors
The Committee reviewed the letter from Deloitte & Touche LLP confirming 
their independence and objectivity. It also reviewed and approved the 
scope of non-audit services provided by Deloitte & Touche LLP to ensure 
that there was no impairment of independence.

The Committee approved the scope and fees for audit services provided by 
Deloitte & Touche LLP and confirmed the wording of the recommendations 
put by the Board to the shareholders on the appointment and retention of 
the external auditors.

Private meetings were held with Deloitte & Touche LLP to ensure that there 
were no restrictions on the scope of their audit and to discuss any items the 
auditors did not wish to raise with management present.

Internal audit
The Committee engaged in discussion and review of the Group Audit 
Department’s audit plan for the year, together with its resource 
requirements. Private meetings were held with the Group Audit Director.

Audit Committee effectiveness
The Audit Committee conducts a formal review of its effectiveness 
annually and concluded this year that it was effective and able to fulfil its 
terms of reference.

Dr Michael Boskin 
On behalf of the Audit Committee

 
 
 
Directors’ Remuneration

Dear Shareholder

The Vodafone Remuneration Committee commissioned a review of the reward 
package for the executive directors during the 2008 financial year. The objective 
was to consider the effectiveness of the reward arrangements in aligning with 
our strategy and shareholder interests. As a result, the Remuneration Committee 
has updated the remuneration policy, reward structure and market positioning 
for the coming years. 

The key principles adopted for the updated Vodafone remuneration policy are 
as follows:

•

•

•

•

truly exceptional performance is delivered; and
participants invest their own money;

ensure a competitive total remuneration package as benchmarked against 
relevant companies and markets;
provide the opportunity for significant reward upside only if:
–
–
deliver a high proportion of total remuneration through performance related 
equity payments; and
drive alignment to our strategy, to create shareholder value, and reinforce 
shareholder alignment. 

In order to fulfil this policy, the following key changes are being made to the 
components of directors’ remuneration:

•

•

•

the long term incentive structure is being simplified – awards will be made in 
performance shares only;
the vesting of performance shares will be based upon a combination of 
operational and equity performance measures; and
participants will be invited to invest their own money in order to maximise their 
long term award.

The Remuneration Committee continues to monitor how well incentive awards 
made in previous years align with the Company’s performance. We are confident 
that forecast rewards are commensurate with performance. This financial year 
we have taken the opportunity to further align the Vodafone reward package to 
the strategy and shareholder interests. In particular, this Remuneration Report 
outlines the detailed changes to the Global Long Term Incentive Plan (“GLTI”) 
for the 2009 financial year. This plan operates under the existing plan rules 
which were approved in 2006. As a result there will be no separate resolution 
for the amendments. However, the Remuneration Committee always takes an 
active interest in shareholder views and the voting on the Remuneration Report. 
As such, it hopes to receive your support at the AGM on 29 July 2008. 

Luc Vandevelde
Chairman of the Remuneration Committee
27 May 2008

Remuneration Committee
The Remuneration Committee is comprised to exercise independent judgement 
and consists only of independent non-executive directors. The Remuneration 
Committee had five scheduled and a number of other ad hoc meetings during 
the year. For further details, the terms of reference can be found on page 68.

Remuneration Committee
Chairman 
Committee members 

Luc Vandevelde
Dr Michael Boskin (left on 23 July 2007)
Simon Murray (joined on 25 July 2007)
Professor Jürgen Schrempp
Anthony Watson
Philip Yea

Management attendees
Chief Executive  
Group HR Director 
Group Reward & Recognition Director  Tristram Roberts

Arun Sarin
Terry Kramer

External advisers
During the year, Towers Perrin supplied market data and advice on market practice 
and governance. PricewaterhouseCoopers LLP and Kepler Associates provided 
performance analysis and advice on plan design and performance measures.

The advisers also provided advice to the Company on general human resource 
and compensation related matters. In addition, PricewaterhouseCoopers LLP also 
provided a broad range of tax, share scheme and advisory services to the Group 
during 2008.

Contents
The detail of this Remuneration Report is set out over the following pages, as follows:

•
•
•
•
•
•
•
•

Review of the executive directors’ remuneration 
How the executive directors were paid in the 2008 financial year
Changes to how the executive directors will be paid in the 2009 financial year 
Grants made and payouts received in the 2008 financial year
Other elements of directors’ packages
Non-executive directors’ remuneration
Other considerations
Audited information.

Vodafone Group Plc Annual Report 2008 71

 
 
 
 
 
 
 
 
 
Vodafone – Governance

Directors’ Remuneration continued

Review of the executive directors’ remuneration 
The Remuneration Committee commissioned a full review of the reward 
arrangements for the Vodafone executive directors in the 2008 financial year. 

The remuneration policy was last amended in 2002.

Remuneration policy
Vodafone wishes to provide a level of remuneration which attracts, retains and 
motivates executive directors of the highest calibre. To maximise the effectiveness 
of the remuneration policy, careful consideration will be given to aligning the 
remuneration package with shareholder interests and with best practice. 

The aim is to target an appropriate level of remuneration for managing the 
business in line with the strategy. There will be the opportunity for executive 
directors to achieve significant upside for truly exceptional performance. 

In setting total remuneration, the Remuneration Committee will consider a 
relevant group of comparators. Comparators will be selected on the basis of the 
role being considered. Typically, no more than three reference points will be used. 
These will be as follows: top European companies, top UK companies and, 
particularly for scarce skills, the relevant market in question. 

Rationale for changes
The key purposes of making the changes are as follows:

Link to strategy

Shareholder alignment

•
Focusing on driving the key measures of underlying business performance 
together with upside for strong market value performance.
•
Increasing the co-investment opportunity and moving it from a two year 
deferral to a three year investment should increase the participants’ holdings 
in the Company.
•
Moving to one long-term incentive vehicle (shares) simplifies the 
long-term arrangements.

Simplification

Impact of changes on package
Comparison of estimated values for the Chief Executive in the 2008 
financial year and the 2009 financial year
The estimated values are used to represent the level of different elements of the 
package. The analysis below assumes a one times salary co-investment, which is 
in line with the current opportunity under the DSB plan. The estimated value will 
be greater the more a participant co-invests (up to two times net salary).

These comparators reflect the fact that currently the majority of the business is 
in Europe, the Company’s primary listing is in the UK and that the Remuneration 
Committee is aware that in some markets, the competition is tough for the very 
best talent. 

Base 
Bonus 
DSB 

GLTI options
GLTI performance shares
Co-investment

A high proportion of total remuneration will be awarded through short term and 
long term performance related remuneration. The Remuneration Committee 
believes that incorporating and setting appropriate performance measures and 
targets in the package is paramount – this will be reflected in an appropriate 
balance of operational and equity performance. 

Finally, to fully embed the link to shareholder alignment, all executive directors 
are expected to meet and comply with the rigorous and stretching share 
ownership requirements set by the Remuneration Committee.

Changes to the package
The review of executive directors’ remuneration has had the following high level 
impact on the package for the 2009 financial year:

•
•
•

no change to the base salary policy;
no significant change to the annual bonus arrangement; and
long term incentives will be awarded in the form of performance shares with 
an opportunity to co-invest. The Remuneration Committee does not foresee 
a requirement to award options or use the Deferred Share Bonus (“DSB”) in the 
immediate future. Vesting will be based on a performance matrix comprised 
of operational and equity performance. 

These changes are summarised in the following table:

2008 financial year 
estimated value

2009 financial year 
estimated value

0 

2,000 

4,000 

6,000 

8,000

Estimated value of components of package £’000

Comparison of package structure for the Chief Executive in the 2008 
financial year and the 2009 financial year
The Remuneration Committee continues to be comfortable with the structure 
of remuneration. Therefore, there is no significant change to: 

•
•

the split between fixed and variable pay; or 
the split between short term and long term pay (though note that all long term 
remuneration is now received over three years). 

The actual percentages depend on the participant’s level of co-investment.

Reward elements 
Annual bonus 
DSB  
Share options  
Performance shares  Total shareholder return (“TSR”)  Free cash flow and TSR
Free cash flow and TSR
Co-investment 

2007/08 measures 
Business KPIs 
Free cash flow 
EPS 

2008/09 measures
Business KPIs
Not applicable
Not applicable

Not applicable 

72 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
How the executive directors were paid in the 2008 financial year 
The table below summarises the plans used to reward the executive directors in the 2008 financial year. Details on performance measures, the link to strategy and 
grant policy are also included. 

Base salary
2007/08

Annual bonus
2007/08 Group Short 
Term Incentive Plan 
(“GSTIP”)(1)

2007/08 performance measure(s)

Purpose – link to strategy

Grant policy

• Not applicable

•  Reflects competitive market level, role and individual 

• Set annually at 1 July

contribution

• Adjusted operating profit (30%)
• Free cash flow (20%)
• Service revenue (25%)
•  Total communications 

revenue (10%)

•  Customer delight (15%) 

•  One year KPIs against budget and linked to performance 
targets – delivered in either cash or deferred into shares 
(see DSB below)

•  Three key measures: Adjusted operating profit, service 

revenue and free cash flow – cover the key financial elements 
of the strategy (revenue stimulation, cost control 
and overall growth in EMAPA)

•  Total communications revenue continues to focus attention 

on this important element of the strategy

•  Customer delight – satisfied customers directly impact 

•  Target bonus is 100% of 
salary earned over the 
financial year, with 200% 
maximum available for 
exceptional performance

•  The Remuneration 

Committee reviews and 
sets the GSTIP 
performance targets 
on an annual basis

our key financial metrics

Bonus deferral arrangement
2007 Deferred Share 
Bonus (“DSB”)

•  Two year cumulative adjusted 

free cash flow

Long term incentives
2007 Global Long Term 
Incentive Plan (“GLTI”) 
share options

2007 GLTI performance 
shares

•  The target for the June 2007 
award was a hurdle of 85% of 
the Long Range Plan target over 
the 2008 and 2009 financial years

•  Three year cumulative growth 

in adjusted EPS 

•  For the July 2007 grants, the 

performance range was 5% – 8% p.a. 

•  As in previous years, 25% 

vests at threshold (5% p.a.) 
with a straight line up to 
100% vesting at maximum 
(8% p.a.)

•  In setting this target, the 

Remuneration Committee took 
the internal Long Range Plan, 
market expectations and market 
practice into account

•  Relative Total Shareholder Return 
(“TSR”) against the top 50% of 
companies in the FTSE Global 
Telecommunications Index by 
market capitalisation

•  25% vests for achieving median 
performance in the comparator 
group with a straight line up to 
100% vesting for achieving upper 
quintile performance relative to 
the comparator group

Note:
(1)   GSTIP targets are not disclosed as they are commercially sensitive.

•  If executive directors choose to defer their annual bonus 

•  The entire bonus must 

into shares, then they will be eligible for an award of 
matching shares under the DSB arrangement equal to 50% 
of the value of the deferred bonus conditionally awarded 
in shares 

•  The matching award is earned by achievement of the 

performance target over the following two years
•  Incentivises the purchase of shares to meet share 

ownership guidelines. This acts as a key part of alignment 
with shareholders’ interests

be deferred into shares to 
participate in the DSB
•  50% of the value of the 

deferred bonus 
conditionally awarded 
in shares

•  GLTI share options have a ten year term and will vest after 
three years, subject to performance achievement. To the 
extent that the performance target is not met, the options 
will lapse (re-testing is not permitted)

•  The share options incentivise underlying business growth 
through earnings and only deliver value if the share price 
increases. The price at which shares can be acquired on 
option exercise will be no lower than the market value of 
the shares on the day prior to the date of grant of the options

•  Annual grants are made 

in July

•  The number of shares 
granted are based on 
expected values

•  For the Chief Executive, 

the expected value is 75% 
of base salary

•  For the other executive 
directors the expected 
value is 60% of base salary

•  Awards will vest to the extent that the performance 

•  Annual grants are made 

condition has been satisfied at the end of the three-year 
performance period. To the extent that the performance 
target is not met, the awards will be forfeited

•  The performance shares focus on shareholder alignment 
through the TSR performance condition and through the 
delivery of the award in shares

in July

•  The number of shares 
granted are based on 
expected values

•  For the Chief Executive, 
the expected value is 
175% of base salary

•  For the other executive 

directors expected value is 
140% of base salary

Vodafone Group Plc Annual Report 2008 73

Vodafone – Governance

Directors’ Remuneration continued

Changes to how the executive directors will be paid in the 2009 financial year
The following page sets out the changes made as part of the 2008 review together with further details of the long term incentive plan.

2008/09 performance measure(s)

Change and rationale

Grant policy

Base salary
2008/09
Annual bonus
2008/09 Group Short 
Term Incentive Plan

Long term incentives
All long term 
arrangements

• No changes

• No changes

•  Adjusted operating profit (25%)
•  Free cash flow (25%)
•  Total service revenue (25%)
•  Total communications 

revenue (10%)

•  Customer delight (15%) 

•  Rebalancing of the performance measures – free cash flow 

weighting increased by 5%, operating profit weighting 
reduced by 5%

•  The existing measures are felt to cover the key short term 

measurable elements of the strategy

•  Three year cumulative adjusted 

•  No share option awards or Deferred Share Bonus awards will be 

free cash flow

made in the 2009 financial year 

•  Relative TSR out-performance 
over three years against the 
peer group

•  There will be a GLTI base award, delivered in shares after three 
years subject to free cash flow and TSR performance measures 
•  There will be the opportunity to co-invest in order to receive an 
award of shares, which will mirror the conditions of the GLTI 
base award

•  Set annually on 1 July

•  Target bonus is 100% of 
salary earned over the 
financial year, with 200% 
maximum available for 
exceptional performance

•  The Remuneration 

Committee reviews and 
sets the GSTIP performance 
targets on an annual basis

•  Annual awards made in July
•  The base award for the 

Chief Executive will have a 
maximum face value of 550%

•  The matching award will 
depend on the level of 
co-investment

2009 financial year GLTI performance shares
The long term incentive will be delivered in performance shares. Vesting will be 
subject to a combination of two performance conditions – adjusted free cash flow 
and relative total shareholder return.

Award and co-investment
The vesting percentages are applied to the face values awarded under the base 
and matching awards. The base award for the Chief Executive will have a face 
value of 137.5% of base salary. This base award can vest up to a maximum of 
550% of base salary (i.e. 137.5% multiplied by maximum vesting of 400%) 
(see the combined vesting matrix below).

In addition, participants will have the opportunity to co-invest their own money in 
order to receive a matching award (subject to performance – consistent with base 
award). Participants will be able to co-invest up to two times net salary. The co-
investment will receive a matching award with a face value of 50% of the grossed-
up investment. The matching award will vest in the same way as the base award 
(see the combined vesting matrix below). 

The co-investment element is designed to further increase shareholder 
alignment, by encouraging executive directors to attain their stretching share 
ownership guidelines earlier.

Underlying operational performance – adjusted free cash flow
The free cash flow performance is based on a three year cumulative adjusted free 
cash flow figure. The target and range are set out in the table below: 

Performance 
Threshold 
Target 
Superior 
Maximum 

Vesting 
percentage
50%
100%
150%
200%

£bn 
15.5 
17.5 
18.5 
19.5 

TSR out-performance of a peer group median
The out-performance of a peer group median is felt to be the most appropriate 
TSR measure. The rationale for this is that Vodafone has a limited number of 
peers, therefore using a smaller group makes operating a ranking system 
more complicated.

The peer group for the TSR out-performance measure for the awards to be made 
in the 2009 financial year is as follows:

•
•
•
•
•
•

BT Group
Deutsche Telekom
France Telecom
Telecom Italia
Telefonica
Emerging market composite – made up of the average TSR performance of 
three companies: Bharti, MTN and Turkcell.

The TSR performance will act as a multiplier on the percentage vesting under 
the operational performance. There will be no increase in vesting until TSR 
performance exceeds median, at which point the multiplier will increase up to 
two times on a linear basis to upper quintile performance, as set out in the vesting 
table below:

Performance 
Median 
65th percentile 
80th percentile (upper quintile) 

Out-performance 
of peer group median 
0.0% p.a. 
4.5% p.a. 
9.0% p.a. 

Increase
 No increase
  1.5 times
2.0 times

The performance measure has been calibrated using statistical techniques. 

Combined vesting matrix
The combination of the performance measures gives a final vesting matrix 
as follows:

The target free cash flow level is set by reference to the Company’s three year 
plan and market expectations. The Remuneration Committee consider the target 
to be a stretching one.

Free cash flow performance 

Threshold 
Target 
Superior 
Maximum 

Up to Median 
50% 
100% 
150% 
200% 

TSR performance
80th
100%
200%
300%
400%

65th  
75% 
150% 
225% 
300% 

74 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Grants made and payouts received in the 2008 financial year(1)
Annual bonus and share grants made to executive directors in the 2008 financial year (percentages of base salary)

Annual Bonus 
Target award/Maximum award 
Bonus deferral arrangement 
Face value of DSB matching shares awarded in June 2007 
Long term incentives 
Face value of GLTI performance shares awarded in July 2007 
Face value of GLTI share options awarded in July 2007 

Arun Sarin
100%/200% 

Vittorio Colao
  100%/200% 

Andy Halford
100%/200%

 50% of bonus deferred 

 50% of bonus deferred  

50% of bonus deferred

 389% 
 750% 

  311% 
  600% 

311%
600%

What the executive directors received in the 2008 financial year(2)
Base salary 
Basic salary received 

Arun Sarin
£1,310,160 

Vittorio Colao
£830,000 

Andy Halford
£631,500

Annual Bonus 
2007/08 GSTIP(3) 

Target 
£1,310,160 

Actual 
£2,130,320 

Target 
£830,000 

Actual 
£1,290,650 

Target 
£631,500  

Actual
£1,026,819

Bonus deferral arrangement 
STIP matching shares awarded in June 2005 

Shares granted 
1,260,747 

Shares vested 
1,180,479 

Shares granted  Shares vested 
N/A 

N/A 

Shares granted  Shares vested
N/A

N/A 

Long term incentives 
GLTI performance shares awarded in July 2004 
GLTI share options awarded in July 2004   

Shares granted 
2,016,806 
7,058,823 

Shares vested 
576,806 
3,536,470 

Shares granted  Shares vested 
N/A 
N/A 

N/A 
N/A 

Shares granted  Shares vested(4)

135,617 
226,808 

135,617
226,808

Notes: 
(1)  More information on KPIs, against which Group performance is measured, can be found in “Performance – Key Performance Indicators” on pages 30 to 31.
(2) The amounts shown in the table are also disclosed in the appropriate tables in the audited information section, beginning on page 77.
(3)  The 2008 financial year GSTIP bonus targets were exceeded. The payout achieved for the Chief Executive was 162.6%.
(4)  These awards were granted prior to joining the Executive Committee and different performance conditions apply.

Other elements of directors’ packages
Pensions
Arun Sarin is provided with a defined contribution pension arrangement to which 
the Company contributes 30% of base salary.

Share ownership requirements
The share ownership requirements for executive directors are set out in the table 
below. Ownership against these requirements is reviewed at 31 March and 30 
September each year.

Vittorio Colao has elected to take a cash allowance of 30% of base salary in lieu of 
pension contributions. 

Andy Halford is a contributing member of the Vodafone Group Pension Scheme, 
a UK defined benefit scheme approved by HM Revenue & Customs (“HMRC”). The 
scheme provides a benefit of two-thirds of pensionable salary after a minimum 
of 20 years’ service. The normal retirement age is 60 but directors may retire 
from age 55 with a pension proportionately reduced to account for their shorter 
service, but with no actuarial reduction. Andy’s pensionable salary is capped 
in line with the Vodafone Group Pension Scheme Rules at £110,000. Andy has 
elected to take a cash allowance of 30% of base salary in lieu of pension 
contributions on salary above the scheme cap. 

Further details of the pension benefits earned by the directors in the 2008 
financial year can be found on page 78. Liabilities in respect of the pension 
schemes in which the executive directors participate are funded to the extent 
described in note 25 to the Consolidated Financial Statements.

All the individuals referred to above are provided benefits in the event of death 
in service. They also have an entitlement under a long term disability plan from 
which two-thirds of base salary, up to a maximum benefit determined by the 
insurer, would be provided until normal retirement date.

Chief Executive 
Other executive directors 
Other Executive Committee members 

Required percentage of basic salary
400%
300%
200%

Service contracts of executive directors
The Remuneration Committee has determined that, after an initial term of up to 
two years’ duration, executive directors’ contracts should thereafter have rolling 
terms and be terminable on no more than one year’s notice. All current executive 
directors’ contracts have an indefinite term (to normal retirement date) and one 
year notice periods. No payments should normally be payable on termination 
other than the salary due for the notice period and such entitlements under 
incentive plans and benefits that are consistent with the terms of such plans. 

Fees retained for external non-executive directorships
Executive directors may hold positions in other companies as non-executive 
directors. In the 2008 financial year, Arun Sarin was the only executive director 
with such a position, held at the Bank of England. He retained fees of £6,000 in 
relation to this position. Fees were retained in accordance with Group policy.

Vodafone Group Plc Annual Report 2008 75

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Governance

Directors’ Remuneration continued

All-employee share incentive schemes
The executive directors are also eligible to participate in the all-employee plans.

Plan 
Global All-Employee Share Plan 

Sharesave 

Share Incentive Plan 

Summary of arrangement
 The Remuneration Committee approved 
a grant of 320 shares to be made on 
2 July 2007 to all permanent employees. 
The shares awarded vest after two years.
 The Vodafone Group 1998 Sharesave 
Scheme is an HMRC approved scheme 
open to all UK eligible employees. 
Options under the scheme are granted at 
up to a 20% discount to market value. 
Executive directors’ participation is included 
in the option tables on pages 79 and 80.
 The Vodafone Share Incentive Plan is 
an HMRC approved plan open to all 
eligible UK employees. Participants may 
contribute up to £125 per month, which 
the trustee of the plan uses to buy shares 
on their behalf. An equivalent number of 
shares are purchased with contributions 
from the employing company. UK based 
executive directors are eligible to participate.

Non-executive directors’ remuneration
The remuneration of non-executive directors is annually reviewed by the Board, 
excluding the non-executive directors. The fees payable are as follows: 

Position/role 
Chairman 
Deputy Chairman 
Non-executive director 
Chairmanship of Audit Committee 
Chairmanship of Remuneration Committee 
Chairmanship of Nominations and Governance Committee 

Fees payable (£’000s)
From
From  
  1 April 2007  1 April 2008
560
155
110
25
20
15

525 
145 
105 
25 
20 
15 

In addition, an allowance of £6,000 is payable each time a non-Europe based non-
executive director is required to travel to attend Board and committee meetings, 
to reflect the additional time commitment involved.

Other considerations
Cascade to senior management 
The principles of the policy are cascaded, where appropriate, to the other 
members of the Executive Committee as set out below.

Cascade of policy to Executive Committee – 2009 financial year
Total remuneration and base salary 

Annual bonus 

Long term incentive 

 Methodology consistent with the 
Main Board.
 The annual bonus is based on the 
same measures. However, in some 
circumstances these are across a business 
area rather than across the whole Group. 
 Policy consistent with the Main Board.

Dilution
All awards are made under plans that incorporate dilution limits as set out in the 
Guidelines for Share Incentive Schemes published by the Association of British 
Insurers. The current estimated dilution from subsisting awards, including 
executive and all-employee share awards, is approximately 3.0% of the Company’s 
share capital at 31 March 2008 (2.9% at 31 March 2007). 

Funding
A mixture of newly issued shares, treasury shares and shares purchased in the 
market by the employee benefit trust is used to satisfy share-based awards. 
This policy is kept under review.

Other matters
The Share Incentive Plan and the DSB include restrictions on the transfer of 
shares while the shares are subject to the plan. Where, under an employee share 
plan operated by the Company, participants are the beneficial owners of the 
shares, but not the registered owner, the voting rights are normally exercised by 
the registered owner at the discretion of the participant.

All of the Company’s share plans contain provisions relating to a change of control. 
Outstanding awards and options would normally vest and become exercisable 
on a change of control, subject to the satisfaction of any performance conditions 
at that time.

TSR performance (audited information)
The following chart shows the performance of the Company relative to the 
FTSE100 index.

Details of each non-executive director’s remuneration for the 2008 financial year 
are included in the table on page 77.

Five year historical TSR performance growth in the value 
of a hypothetical £100 holding over five years. FTSE 100
and FTSE Global Telecoms comparison based on spot values

Non-executive directors do not participate in any incentive or benefit plans. 
The Company does not provide any contribution to their pension arrangements. 
The Chairman is entitled to use of a car and a driver whenever and wherever 
he is providing his services to or representing the Company.

Chairman and non-executive directors service contracts
The Chairman, Sir John Bond, has a contract, that may be terminated by either 
party on one year’s notice. 

Non-executive directors, including the Deputy Chairman, are engaged on letters 
of appointment that set out their duties and responsibilities. The appointment 
of non-executive directors may be terminated without compensation.

The terms and conditions of appointment of non-executive directors are available 
for inspection by any person at the Company’s registered office during normal 
business hours and at the AGM (for 15 minutes prior to the meeting and during 
the meeting).

200

175

150

125

100

March 2003

March 2004

March 2005

March 2006

March 2007

March 2008

Key:  ― FTSE 100   ― Vodafone Group   ― FTSE Global Telecoms

Graph provided by Towers Perrin and calculated according to a methodology that 
is compliant with the requirements of Schedule 7A of the Companies Act of 1985
Data Sources: FTSE and Datastream.

Note: Performance of the Company shown by the graph is not indicative of vesting levels under 
the Company’s various incentive plans.

76 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Audited information 
Remuneration for the year ended 31 March 2008
The remuneration of current executive directors(1) receiving remuneration during the year ended 31 March 2008 was as follows:

Chief Executive 
  Arun Sarin 
Executive directors 
  Vittorio Colao 
  Andy Halford 
Total  

Salary/fees 
2007 
£’000 

2008 
£’000 

2008 
£’000 

Incentive 
schemes(2) 
2007 
£’000 

Cash in 
 lieu of pension 
2007 
£’000 

2008 
£’000 

1,310 

1,272 

2,130 

1,928 

830 
632 
2,772 

383 
592 
2,247 

1,291 
1,027 
4,448 

500 
897 
3,325 

– 

249 
156 
405 

– 

115 
145 
260 

2008 
£’000 

155 

594 
31 
780 

Benefits 
2007 
£’000 

2008 
£’000 

Total
2007
£’000

49 

3,595 

3,249

58 
56 
163 

2,964 
1,846 
8,405 

1,056
1,690
5,995

Notes:
(1)   Former executive director, Thomas Geitner, received the final payments under his compromise agreement during the year ended 31 March 2008. These included cash payments of £287,000 and 

benefit costs of £1,000. These payments were disclosed within the total compensation costs for Thomas Geitner in the 2007 Annual Report. The payments were staggered, and conditional on not 
joining a competitor.

(2)  These figures are the cash payouts from the 2008 financial year Vodafone Group Short Term Incentive Plan applicable to the year ended 31 March 2008. These awards are in relation to the 
performance against targets in adjusted operating profit, service revenue, free cash flow, total communications revenue and customer delight for the financial year ended 31 March 2008.

The remuneration of the non-executive directors serving during the year(1) ended 31 March 2008 was as follows:

Chairman 
  Sir John Bond 
Deputy Chairman 
John Buchanan 

Non-executive directors 
  Dr Michael Boskin 
  Lord Broers 
  Anne Lauvergeon 
  Professor Jürgen Schrempp 
  Luc Vandevelde 
  Philip Yea 
  Anthony Watson 
  Nick Land 
  Alan Jebson 
  Simon Murray 
Total  

2008 
£’000 

540 

145 

166 
35 
105 
105 
125 
105 
105 
105 
135 
79 
1,750 

Salary/fees 
2007 
£’000 

2008 
£’000 

Benefits 
2007 
£’000 

363 

119 

139 
95 
95 
95 
110 
95 
87 
32 
32 
– 
1,262 

13 

10 

12 
– 
– 
– 
10 
– 
8 
10 
12 
– 
75 

11 

15 

– 
14 
– 
– 
1 
– 
– 
– 
– 
– 
41 

2008 
£’000 

553 

155 

178 
35 
105 
105 
135 
105 
113 
115 
147 
79 
1,825 

Total
2007
£’000

374

134

139
109
95
95
111
95
87
32
32
–
1,303

Note:
(1)   Former non-executive director, Lord MacLaurin, received consulting fees of £125,000 during the year, together with continued benefits valued at £34,000 from his previous arrangements.

The aggregate remuneration paid by the Company to its collective senior management(1) for services for the year ended 31 March 2008, is set out below. The 
aggregate number of senior management at 31 March 2008 was seven, one fewer than at 31 March 2007.

Salaries and fees 
Incentive schemes(2) 
Cash in lieu of pension 
Benefits/Other 
Total 

2008 
£’000 
3,255 
4,964 
279 
1,713 
10,211 

2007
£’000
3,817
4,752
248
6,980
15,797

Notes:
(1)   Aggregate remuneration for senior management is in respect of those individuals who were members of the Executive Committee during the year ended 31 March 2008, other than executive      

directors, and reflects compensation paid from either 31 March 2007 or date of appointment to the Executive Committee, to 31 March 2008 or date of leaving, where applicable.

(2)  Comprises the incentive scheme information for senior management on an equivalent basis to that disclosed for directors in the table at the top of this page. Details of share incentives awarded  

to directors and senior management are included in footnotes to “Medium term incentives” and “Long term incentives” on pages 78 and 79.

Vodafone Group Plc Annual Report 2008 77

  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Governance

Directors’ Remuneration continued

Pensions
Pension benefits earned by the directors serving during the year ended 31 March 2008 were:

Arun Sarin 
Vittorio Colao(4) 
Andy Halford(5) 

  Total accrued  
benefit at 31 
  March 2008(1) 

£’000 
– 
– 
20.6 

Change in 
accrued 
benefit over 

Transfer 
value at 31 

Transfer 
value at 31 

Change in 
transfer value 
over year less 
member 
the year(1)  March 2007(2)  March 2008(2)  contributions 
£’000 
– 
– 
89.1 

£’000 
– 
– 
223.4 

£’000 
– 
– 
316.4 

£’000 
– 
– 
3.7 

Change in 
accrued 
benefit in 
excess of 
inflation 
£’000 
– 
– 
3.0 

Transfer value 
of change in 
accrued 
benefit net of 
member 
contributions 
£’000 
– 
– 
42.3 

Employer
allocation/
contribution
to defined
contribution

plans(3) 
£’000
393.0
–
–

Notes:
(1)   The accrued pension benefits earned by the directors are those which would be paid annually on retirement, based on service to the end of the year, at the normal retirement age. 

The increase in accrued pension excludes any increase for inflation.

(2)  The transfer values have been calculated on the basis of actuarial advice in accordance with the Faculty and Institute of Actuaries’ Guidance Note GN11. No director elected to pay additional 

voluntary contributions. The transfer values disclosed above do not represent a sum paid or payable to the individual director. Instead they represent a potential liability of the pension scheme.

(3)  Arun Sarin’s pension contributions were split between £169,000 into the Vodafone’s UK defined contribution scheme and £224,000 into an unfunded defined contribution arrangement. 

The latter gives rise to a liability held on the Consolidated Balance Sheet.

(4)  Vittorio Colao has elected to take a 30% pension allowance as cash. This allowance is included in the ‘cash in lieu of pension’ category for the year in the table on page 77.
(5)   Andy Halford is a member of the Vodafone’s UK defined benefit scheme for salary up to the scheme cap of £110,000. On base salary in excess of this cap he receives 30% pension allowance, 

which he has elected to take as cash. This allowance is included in the ‘cash in lieu of pension’ category for the year in the table on page 77.

In respect of senior management, the Group has made aggregate contributions of £1.1 million into pension schemes. 

Directors’ interests in the shares of the Company
Medium term incentives
Conditional awards of ordinary shares made to executive directors under the STIP/Deferred Share Bonus, and dividends on those shares paid under the terms of 
the Company’s dividend reinvestment plan, are shown below. STIP shares which vested and were sold or transferred during the year ended 31 March 2008 are also 
shown below.

Total interest  
in STIP/DSB at 
1 April 2007 

Conditional DSB matching 
awards made in the  
 2008 financial year 
Value at date 

Number  
of shares 
1,880,051 
– 
240,840 

Number 
of shares 
592,974 
153,671 
275,820 

of award(2)(3) 
£’000 
964 
250 
448 

Shares sold or transferred 
during the year in respect 
of the 2005 financial year(1) 

In respect 

In respect of 
of base  enhancement 
shares 
 awards 
339,981 
840,498 
– 
– 
– 
– 

In respect 

Shares forfeited during the
year in respect of the 
2005 financial year 
In respect of
of base  enhancement 
shares 
awards 
80,268 
– 
– 
– 
– 
– 

Total interest in DSB 
at 31 March 2008

Number 
of shares(4) 
1,212,278 
153,671 
516,660 

Total value(5)

£’000
1,829
232
780

Arun Sarin 
Vittorio Colao 
Andy Halford 

Notes:
(1)  Shares in respect of the STIP awards for the 2005 financial year were transferred on 2 July 2007.
(2) Previously disclosed as the annual incentive value with the directors’ emoluments for the year ended 31 March 2007.
(3)   For awards granted during the 2008 financial year, the value at date of award is based on the price of the Company’s ordinary shares on 15 June 2007 of 162.6 pence. 

The performance period for this grant ends on 31 March 2009, with the shares vesting on 15 June 2009.

(4)  There are two outstanding awards, which have performance periods ending on 31 March 2008 and 31 March 2009.
(5)  The value at 31 March 2008 is calculated using the closing middle market price of the Company’s ordinary shares at 31 March 2008 of 150.9 pence.

The aggregate number of shares conditionally awarded during the year under the Deferred Share Bonus to the Company‘s senior management, other than executive 
directors, is 969,346. For a description of the performance and vesting conditions, see “2007 Deferred Share Bonus” in the table on page 73.

78 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Long term incentives
Performance shares
Conditional awards of ordinary shares made to executive directors under the Vodafone Group Plc 1999 Long Term Stock Incentive Plan and the Vodafone Global 
Incentive Plan are shown below. Long term incentive shares that vested and were sold or transferred during the year ended 31 March 2008 are also shown below.

Total interest  
in performance 
shares at 
1 April 2007  
or date of 

 appointment(1) 

Shares 
forfeited 
in respect of 
awards for 
the 2005 
financial year 

Shares sold
or transferred
in respect of
awards for
the 2005 
financial year 

Shares conditionally 
awarded during the 
2008 financial year 
Value at date

Total interest in long term
incentives at 31 March 2008

Number 
of shares 
6,242,306 
1,073,465 
1,622,150 

Number 
of shares 
3,065,872 
1,557,409 
1,190,305 

of award(2)  
£’000 
5,145 
2,613 
1,997 

Number 
of shares(3) 
1,440,000 
– 
– 

Number 
of shares(3) 
576,806 
– 
135,617 

Number 
of shares(4) 
7,291,372 
2,630,874 
2,676,838 

Total value(5)

£’000
11,003
3,970
4,039

Arun Sarin 
Vittorio Colao 
Andy Halford 

Notes:
(1)  Restricted share awards under the Vodafone Group Plc 1999 Long Term Stock Incentive Plan and the Vodafone Global Incentive Plan.
(2)  The value of awards granted during the year under the Vodafone Global Incentive Plan is based on the price of the Company’s ordinary shares on 29 June 2007 of 167.8 pence. 

These awards have a performance period running from 1 April 2007 to 31 March 2010. The vesting date will be in July 2010.

(3)   Shares in respect of awards made in the 2005 financial year, granted on 28 July 2004, were sold or transferred on 28 July 2007. The closing middle market price of the Company’s ordinary 
shares was 119.0 pence on 2 July 2004, the date of the award. The closing middle market price was 162.1 pence on 5 July 2007 (the date of vesting of Andy Halford’s 2004 share grant) and 
148.1 pence on 30 July 2007 (the date of vesting of Arun Sarin’s 2004 share grant).

(4)  The total interest at 31 March 2008 includes awards over three performance periods ending on 31 March 2008, 31 March 2009 and 31 March 2010.
(5)  The value at 31 March 2008 is calculated using the closing middle market price of the Company’s ordinary shares at 31 March 2008 of 150.9 pence. 

The aggregate number of shares conditionally awarded during the year to the Company‘s senior management is 4,391,443 shares. For a description of the performance 
and vesting conditions see “2007 GLTI performance shares” on page 73.

Share options
The following information summarises the directors’ options under the Vodafone Group 1998 Sharesave Scheme, the Vodafone Group 1998 Company Share Option 
Scheme, Vodafone Group Plc 1999 Long Term Stock Incentive Plan and the Vodafone Global Incentive Plan, which are all HMRC approved schemes. The table also 
summarises the directors’ options under the Vodafone Group 1998 Executive Share Option Scheme, which is not HM Revenue & Customs approved. No other directors 
have options under any of these schemes. Options have only been granted to directors during the 2008 financial year under the Vodafone Global Incentive Plan (under 
which GLTI options were granted). For a description of the performance and vesting conditions see “2007 GLTI share options” on page 73.

Under the Vodafone Group 1998 Sharesave Scheme, options may be granted at a discount of 20% to the market value of the shares at the time of the grant. No other 
options may be granted at a discount.

  Options held at 
1 April 2007 
or date of 
appointment(1) 

Number 
  28,281,629 
3,472,975 
5,767,986 

Options 
granted 
during the 
2008 financial 
year  
Number 
5,912,753 
3,003,575 
2,295,589 

Options 
exercised 
during the 
2008 financial 
year  
Number 
– 
– 
– 

Options 
lapsed during 
the 2008 
financial 
year 
Number 
3,522,353 
– 
– 

Arun Sarin 
Vittorio Colao 
Andy Halford 

Options 
held at 

Weighted
average 
Earliest 
exercise 
date from 
price at 
which 
31 March 2008  31 March 2008 
  exercisable 
Pence 
132.4 
 July 2006 
150.5  November 2009 
 July 2002 
141.0 

Number 
30,672,029 
6,476,550 
8,063,575 

Latest
expiry
date
July 2017
July 2017
July 2017

Note:
(1)   The weighted average exercise price of options over shares in the Company granted during the year and listed above is 167.8 pence. The earliest date from which they are exercisable is July 2010 

and the latest expiry date is July 2017. For a description of the performance and vesting conditions see “2007 GLTI share options” on page 73.

The aggregate number of options granted during the year to the Company’s senior management, other than executive directors, is 8,469,214. The weighted average 
exercise price of the options granted to senior management during the year is 167.8 pence. The earliest date from which they are exercisable is July 2010 and the latest 
expiry date is July 2017. 

Vodafone Group Plc Annual Report 2008 79

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Governance

Directors’ Remuneration continued

Further details of the options outstanding at 31 March 2008 as disclosed on the previous page are as follows:

Exercisable 
Market price greater than 

option price(1) 

Exercisable
Option price greater than

market price(1) 

Options 
held 
Number 
  10,915,924 
– 
554,585 

Weighted 
average 
exercise 
price 
Pence 
119.2 
– 
114.2 

Latest 
expiry 
date 
July 2014 
– 
July 2014 

Options 
held 
Number 
– 
– 
344,800 

Weighted 
average 
exercise 
price 
Pence 
– 
– 
214.6 

Latest 
expiry 
date 
– 
– 
July 2011 

Options 
held 
Number 
19,756,105 
6,476,550 
7,164,190 

Not yet exercisable

Weighted
average 
exercise 
price 
Pence 
139.6 
150.5 
139.6 

Latest
expiry 
date
July 2017
July 2017
July 2017

Arun Sarin 
Vittorio Colao 
Andy Halford 

Note:
(1)  Market price is the closing middle market price of the Company’s ordinary shares at 31 March 2008 of 150.9 pence. During the year, the share price moved between a high of 197.5 pence and a low  

of 137.5 pence.

The Company’s register of directors’ interests (which is open to inspection) contains full details of directors’ shareholdings and options to subscribe. These options by 
exercise price were:

Vodafone Group 1998 Executive Share Option Scheme (Unapproved) 

Vodafone Group 1998 Company Share Option Scheme (Approved) 

Vodafone Group 1998 Sharesave Scheme 

Vodafone Group Plc 1999 Long Term Stock Incentive Plan(1) 

Vodafone Group Plc Global Incentive Plan(1) 

Options 
Options 
granted 
held at 
during the 
1 April 2007 
2008 
or date of 
financial year 
appointment  
Number 
Number 
– 
114,000 
– 
66,700 
– 
11,500 
– 
200 
– 
16,710 
– 
10,202 
– 
152,400 
– 
94,444 
– 
7,612,787 
– 
7,285,631 
– 
7,507,295 
– 
11,177,746 
– 
3,472,975 
11,211,917 
– 
  37,522,590  11,211,917 

Option 
price 
Pence 
255.00 
282.30 
255.00 
282.30 
95.30 
91.64 
151.56 
90.00 
119.25 
119.00 
145.25 
115.25 
135.50 
167.80 

Options 
exercised 
during the 
2008 
financial year 
Number 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 

Options
lapsed
during the 
2008 

Options
held at
financial year  31 March 2008 
Number
Number 
114,000
– 
66,700
– 
11,500
– 
200
– 
16,710
– 
10,202
– 
152,400
– 
94,444
– 
7,612,787
– 
3,763,278
3,522,353 
– 
7,507,295
–  11,177,746
– 
3,472,975
–  11,211,917
3,522,353  45,212,154

Note:
(1)  The Vodafone Group Plc 1999 Long Term Stock Incentive Plan and Vodafone Group Plc Global Incentive Plan are both HMRC approved. However, note that the actual awards made under these     

plans may be approved or unapproved.

80 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Beneficial interests
The directors’ beneficial interests in the ordinary shares of the Company, which includes interests in the Vodafone Share Incentive Plan, but which excludes interests 
in the Vodafone Group share option schemes, and the Vodafone Group short term or long term incentives, are shown below:

Sir John Bond 
Dr John Buchanan 
Arun Sarin(1) 
Vittorio Colao 
Andy Halford 
Dr Michael Boskin  
Anne Lauvergeon 
Professor Jürgen Schrempp 
Luc Vandevelde 
Philip Yea 
Anthony Watson 
Nick Land 
Alan Jebson 
Simon Murray(2) 

23 May 2008 
224,926 
200,009 
7,776,629 
180,063 
782,134 
10,000 
27,125 
8,750 
17,500 
61,250 
100,000 
25,000 
75,000 
157,500 

31 March 2008 
224,926 
200,009 
7,776,629 
180,063 
781,826 
10,000 
27,125 
8,750 
17,500 
61,250 
100,000 
25,000 
75,000 
157,500 

1 April 2007 or
date of appointment
207,620
191,913
5,994,854
–
350,632
10,000
27,125
8,750
17,500
61,250
100,000
25,000
75,000
157,500

Notes:
(1)  Arun Sarin also has a non-beneficial interest as the trustee of two family trusts, each holding 5,005 shares.
(2) Simon Murray was appointed as a non-executive director on 1 July 2007.

At 31 March 2008, and during the period from 1 April 2008 to 23 May 2008, no director had any interest in the shares of any subsidiary company. Other than those 
individuals included in the table above who were Board members at 31 March 2008, members of the Group’s Executive Committee, at 31 March 2008, had an 
aggregate beneficial interest in 2,598,326 ordinary shares of the Company. At 23 May 2008, Executive Committee members had an aggregate beneficial interest 
in 2,599,250 ordinary shares of the Company, none of whom had an individual beneficial interest amounting to greater than 1% of the Company’s ordinary shares.

Interests in share options of the Company at 23 May 2008
At 23 May 2008, there had been no change to the directors’ interests in share options from 31 March 2008.

Other than those individuals included in the table above, at 23 May 2008, members of the Group’s Executive Committee at that date held options for 25,229,599 
ordinary shares at prices ranging from 91.6 pence to 293.7 pence per ordinary share, with a weighted average exercise price of 139.5 pence per ordinary share exercisable 
at dates ranging from July 2002 to July 2017.

Sir John Bond, John Buchanan, Dr Michael Boskin, Alan Jebson, Anne Lauvergeon, Nick Land, Professor Jürgen Schrempp, Luc Vandevelde, Philip Yea, Anthony Watson 
and Simon Murray held no options at 23 May 2008.

Directors’ interests in contracts
None of the current directors had a material interest in any contract of significance to which the Company or any of its subsidiary undertakings was a party during the 
financial year.

Luc Vandevelde
On behalf of the Board

Vodafone Group Plc Annual Report 2008 81

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Financials

Contents 

Directors’ Statement of Responsibility 

83

Audit Report on the Consolidated Financial Statements  132

Audit Report on Internal Controls 

84

Audit Report on the Company Financial Statements 

133

Critical Accounting Estimates 

85

Company Financial Statements of Vodafone Group Plc  134

Notes to the Company Financial Statements:
1.   Basis of preparation 
135
2.   Significant accounting policies 
135
3.   Fixed assets 
136
4.   Debtors 
136
5.   Creditors 
137
6.   Share capital 
137
138
7.   Share-based payments 
8.   Reserves and reconciliation of movements in equity shareholders’ funds  138
139
9.   Equity dividends 
139
10. Contingent liabilities 

Consolidated Financial Statements

Consolidated Income Statement for the years ended 31 March 
Consolidated Statement of Recognised Income and Expense for 
the years ended 31 March 
Consolidated Balance Sheet at 31 March 
Consolidated Cash Flow Statement for the years ended 31 March 

Notes to the Consolidated Financial Statements:
1.   Basis of preparation 
2.   Significant accounting policies 
3.   Segment analysis 
4.   Operating profit/(loss) 
5.   Investment income and financing costs 
6.   Taxation 
7.   Equity dividends 
8.   Earnings/(loss) per share 
9.   Intangible assets 
10.  Impairment 
11.  Property, plant and equipment 
12.  Principal subsidiary undertakings 
13.  Investments in joint ventures 
14.  Investments in associated undertakings 
15.  Other investments 
16.  Inventory 
17.  Trade and other receivables 
18.  Cash and cash equivalents 
19.  Called up share capital 
20.  Share-based payments 
21.  Transactions with equity shareholders 
22.  Movements in accumulated other recognised income and expense 
23. Movements in retained losses 
24.  Borrowings 
25. Post employment benefits 
26. Provisions  
27.  Trade and other payables 
28.  Acquisitions 
29.  Disposals and discontinued operations 
30. Reconciliation of net cash flows from operating activities 
31. Commitments 
32. Contingent liabilities 
33. Directors and key management compensation 
34. Related party transactions 
35.  Employees 
36. Subsequent events 
37.  New accounting standards 

88

88
89
90

91
91
96
98
99
100
102
102
103
104
107
108
109
110
110
111
111
112
112
113
115
115
115
116
121
123
123
124
125
127
127
128
129
129
130
130
131

82 Vodafone Group Plc Annual Report 2008

Directors’ Statement of Responsibility

Financial statements and accounting records
Company law of England and Wales requires the directors to prepare financial 
statements for each financial year which give a true and fair view of the state of 
affairs of the Company and of the Group at the end of the financial year and of the 
profit or loss of the Group for that period. In preparing those financial statements, 
the directors are required to:

•
•
•

•

•

select suitable accounting policies and apply them consistently;
make judgements and estimates that are reasonable and prudent;
state whether the Consolidated Financial Statements have been prepared in 
accordance with IFRS as adopted for use in the EU; 
state for the Company Financial Statements whether applicable UK accounting 
standards have been followed; and
prepare the financial statements on a going concern basis unless it is inappropriate 
to presume that the Company and the Group will continue in business.

The directors are responsible for keeping proper accounting records which 
disclose with reasonable accuracy at any time the financial position of the 
Company and of the Group and to enable them to ensure that the financial 
statements comply with the Companies Act 1985 and Article 4 of the EU IAS 
Regulation. They are also responsible for the system of internal control, for 
safeguarding the assets of the Company and the Group and, hence, for taking 
reasonable steps for the prevention and detection of fraud and other irregularities.

Directors’ responsibility statement
The Board confirms to the best of its knowledge:

•

•

the Consolidated Financial Statements, prepared in accordance with IFRS as 
issued by the IASB and IFRS as adopted by the EU, give a true and fair view 
of the assets, liabilities, financial position and profit or loss of the Group; and 
the Directors’ Report includes a fair review of the development and 
performance of the business and the position of the Group, together with 
a description of the principal risks and uncertainties that it faces.

The Company’s internal control over financial reporting includes policies and 
procedures that pertain to the maintenance of records that, in reasonable detail, 
accurately and fairly reflect transactions and dispositions of assets; provide 
reasonable assurance that transactions are recorded as necessary permit the 
preparation of financial statements in accordance with IFRS, as adopted by the 
European Union and IFRS as issued by the IASB, and that receipts and expenditures 
are being made only in accordance with authorisation of management and the 
directors of the Company; and provide reasonable assurance regarding prevention 
or timely detection of unauthorised acquisition, use or disposition of the 
Company’s assets that could have a material effect on the financial statements. 

Any internal control framework, no matter how well designed, has inherent 
limitations, including the possibility of human error and the circumvention or 
overriding of the controls and procedures, and may not prevent or detect 
misstatements. Also, projections of any evaluation of effectiveness to future 
periods are subject to the risk that controls may become inadequate because 
of changes in conditions or because the degree of compliance with the policies 
or procedures may deteriorate.

Management has assessed the effectiveness of the internal control over financial 
reporting at 31 March 2008 based on the Internal Control – Integrated Framework, 
issued by the Committee of Sponsoring Organizations of the Treadway 
Commission (“COSO”). 

Management has not evaluated the internal controls of Vodacom Group (Pty) 
Limited (“Vodacom”), which is accounted for using proportionate consolidation 
and the conclusion regarding the effectiveness of internal control over financial 
reporting does not extend to the internal controls of Vodacom. Management is 
unable to assess the effectiveness of internal control at Vodacom due to the fact 
that it does not have the ability to dictate or modify its controls and does not have 
the ability, in practice, to assess those controls.

Key sub-totals that result from the proportionate consolidation of Vodacom, 
whose internal controls have not been assessed, are set out below. 

Neither the Company nor the directors accept any liability to any person in 
relation to the Annual Report except to the extent that such liability could arise 
under English law. Accordingly, any liability to a person who has demonstrated 
reliance on any untrue or misleading statement or omission shall be determined 
in accordance with section 90A of the Financial Services and Markets Act 2000.

Total assets 
Net assets 
Revenue 
Profit for the financial year 

Disclosure of information to auditors
Having made the requisite enquiries, so far as the directors are aware, there is 
no relevant audit information (as defined by Section 234ZA of the Companies 
Act 1985) of which the Company’s auditors are unaware, and the directors have 
taken all the steps they ought to have taken to make themselves aware of any 
relevant audit information and to establish that the Company’s auditors are aware 
of that information.

Going concern
After reviewing the Group’s and the Company’s budget for the next financial year, 
and other longer term plans, the directors are satisfied that, at the time of 
approving the financial statements, it is appropriate to adopt the going concern 
basis in preparing the financial statements.

Management’s report on internal control over 
financial reporting
As required by section 404 of the Sarbanes-Oxley Act of 2002, management 
is responsible for establishing and maintaining adequate internal control over 
financial reporting for the Group.

Management is not required to evaluate the internal controls of entities 
accounted for under the equity method. Accordingly, the internal controls of 
these entities, which contributed a net profit of £2,876 million (2007: £2,728 
million) to the profit (2007: loss) for the financial year, have not been assessed, 
except relating to controls over the recording of amounts relating to the 
investments that are recorded in the Group’s Consolidated Financial Statements. 

During the period covered by this Annual Report, there were no changes in the 
Company’s internal control over financial reporting that have materially affected 
or are reasonably likely to materially affect the effectiveness of the internal 
controls over financial reporting.

Based on management’s assessment, management has concluded that the 
internal control over financial reporting was effective at 31 March 2008.

The Company’s internal control over financial reporting, as at 31 March 2008, 
has been audited by Deloitte & Touche LLP, an independent registered public 
accounting firm, who also audit the Group’s Consolidated Financial Statements. 
Their audit report on internal controls over financial reporting is on page 84.

By Order of the Board

Stephen Scott
Secretary
27 May 2008

Vodafone Group Plc Annual Report 2008 83

Vodacom
2008
£m
1,093
400
1,609
260

 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Financials

Audit Report on Internal Controls

Because of the inherent limitations of internal control over financial reporting, 
including the possibility of collusion or improper management override of controls, 
material misstatements due to error or fraud may not be prevented or detected 
on a timely basis. Also, projections of any evaluation of the effectiveness of the 
internal control over financial reporting to future periods are subject to the risk 
that the controls may become inadequate because of changes in conditions, or 
that the degree of compliance with the policies or procedures may deteriorate. 

In our opinion, the Group maintained, in all material respects, effective internal 
control over financial reporting as of 31 March 2008, based on the criteria 
established in Internal Control – Integrated Framework issued by the Committee 
of Sponsoring Organizations of the Treadway Commission.

We have also audited, in accordance with the standards of the Public Company 
Accounting Oversight Board (United States), the Consolidated Financial Statements 
of the Group as of and for the year ended 31 March 2008, prepared in conformity 
with International Financial Reporting Standards (“IFRS”), as adopted by the 
European Union and IFRS as issued by the International Accounting Standards 
Board (“IASB”). Our report dated 27 May 2008 expressed an unqualified opinion 
on those financial statements.

Deloitte & Touche LLP
Chartered Accountants and Registered Auditors
London
United Kingdom
27 May 2008

Report of Independent Registered Public 
Accounting Firm to the Members of 
Vodafone Group Plc 

We have audited the internal control over financial reporting of Vodafone Group Plc 
and subsidiaries and applicable joint ventures (the “Group”) as of 31 March 2008 
based on criteria established in Internal Control – Integrated Framework issued 
by the Committee of Sponsoring Organizations of the Treadway Commission. 

As described in Management’s Report on Internal Control over Financial Reporting, 
management excluded from its assessment the internal control over financial 
reporting at Vodacom Group (Pty) Limited (“Vodacom”), as the Group does not 
have the ability to dictate, modify or assess the controls. Vodacom constitutes 
0.5 percent and 0.9 percent of net assets and total assets, respectively, 4.5 percent 
of revenue, and 3.9 percent of net income of the consolidated financial statement 
amounts as of and for the year ended 31 March 2008. Accordingly, our audit did 
not include the internal control over financial reporting at Vodacom. The Group’s 
management is responsible for maintaining effective internal control over financial 
reporting and for its assessment of the effectiveness of internal control over 
financial reporting, included in the accompanying Management’s report on 
internal control over financial reporting. Our responsibility is to express an opinion 
on the Group’s internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company 
Accounting Oversight Board (United States). Those standards require that we plan 
and perform the audit to obtain reasonable assurance about whether effective 
internal control over financial reporting was maintained in all material respects. 
Our audit included obtaining an understanding of internal control over financial 
reporting, assessing the risk that a material weakness exists, testing and evaluating 
the design and operating effectiveness of internal control based on the assessed 
risk, and performing such other procedures as we considered necessary in the 
circumstances. We believe that our audit provides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed by, or 
under the supervision of, the company’s principal executive and principal financial 
officers, or persons performing similar functions, and effected by the company’s 
board of directors, management, and other personnel to provide reasonable 
assurance regarding the reliability of financial reporting and the preparation of 
financial statements for external purposes in accordance with generally accepted 
accounting principles. A company’s internal control over financial reporting 
includes those policies and procedures that (1) pertain to the maintenance of 
records that, in reasonable detail, accurately and fairly reflect the transactions 
and dispositions of the assets of the company; (2) provide reasonable assurance 
that transactions are recorded as necessary to permit preparation of financial 
statements in accordance with generally accepted accounting principles, and that 
receipts and expenditures of the company are being made only in accordance 
with authorisations of management and directors of the company; and (3) provide 
reasonable assurance regarding prevention or timely detection of unauthorised 
acquisition, use, or disposition of the company’s assets that could have a material 
effect on the financial statements.

84 Vodafone Group Plc Annual Report 2008

Critical Accounting Estimates

The Group prepares its Consolidated Financial Statements in accordance with IFRS 
as issued by the International Accounting Standards Board and IFRS as adopted 
by the European Union, the application of which often requires judgements to 
be made by management when formulating the Group’s financial position and 
results. Under IFRS, the directors are required to adopt those accounting policies 
most appropriate to the Group’s circumstances for the purpose of presenting fairly 
the Group’s financial position, financial performance and cash flows. 

For mobile businesses where the first five years of the ten year management plan 
are used for the Group’s value in use calculations, a long term growth rate into 
perpetuity has been determined as the lower of: 

•
•

the nominal GDP rates for the country of operation; and
the long term compound annual growth rate in EBITDA in years six to ten of the 
management plan.

In determining and applying accounting policies, judgement is often required 
in respect of items where the choice of specific policy, accounting estimate or 
assumption to be followed could materially affect the reported results or net 
asset position of the Group should it later be determined that a different choice 
would be more appropriate.

Management considers the accounting estimates and assumptions discussed 
below to be its critical accounting estimates and, accordingly, provides an 
explanation of each below.

The discussion below should also be read in conjunction with the Group’s 
disclosure of significant IFRS accounting policies, which is provided in note 2 
to the Consolidated Financial Statements, “Significant accounting policies”. 

Management has discussed its critical accounting estimates and associated 
disclosures with the Company’s Audit Committee.

Impairment reviews
Asset recoverability is an area involving management judgement, requiring 
assessment as to whether the carrying value of assets can be supported by the 
net present value of future cash flows derived from such assets using cash flow 
projections which have been discounted at an appropriate rate. In calculating 
the net present value of the future cash flows, certain assumptions are required 
to be made in respect of highly uncertain matters, as noted below.

IFRS requires management to undertake an annual test for impairment of 
indefinite lived assets and, for finite lived assets, to test for impairment if events or 
changes in circumstances indicate that the carrying amount of an asset may not 
be recoverable. Group management currently undertakes an annual impairment 
test covering goodwill and other indefinite lived assets and also reviews finite 
lived assets and investments in associated undertakings at least annually to 
consider whether a full impairment review is required. 

Assumptions
There are a number of assumptions and estimates involved in calculating the net 
present value of future cash flows from the Group’s businesses, including 
management’s expectations of:

•

•
•
•
•

growth in EBITDA, calculated as adjusted operating profit before depreciation 
and amortisation;
timing and quantum of future capital expenditure;
uncertainty of future technological developments; 
long term growth rates; and
the selection of discount rates to reflect the risks involved.

The Group prepares and internally approves formal ten year plans for its 
businesses and uses these as the basis for its impairment reviews. Management 
uses the initial five years of the plans, except in markets which are forecast to 
grow ahead of the long term growth rate for the market. In such cases, further 
years will be used until the forecast growth rate trends towards the long term 
growth rate, up to a maximum of ten years.

For mobile businesses where the full ten year management plans are used for 
the Group’s value in use calculations, a long term growth rate into perpetuity has 
been determined as the lower of: 

•
•

the nominal GDP rates for the country of operation; and
the compound annual growth rate in EBITDA in years nine to ten of the 
management plan.

For non-mobile businesses, no growth is expected beyond management’s plans 
for the initial five year period.

Changing the assumptions selected by management, in particular the discount 
rate and growth rate assumptions used in the cash flow projections, could 
significantly affect the Group’s impairment evaluation and, hence, results. 

The Group’s review includes the key assumptions related to sensitivity in the cash 
flow projections.

The following changes to the assumptions used in the impairment review would 
have led to an impairment loss being recognised in the year ended 31 March 2008:

Discount rate 
Budgeted EBITDA(1) 
Capital expenditure(2) 
Long term growth rate 

 Increase 
 by 2% 
£bn 
0.3 
– 
– 
– 

 Decrease
 by 2%
£bn
–
0.2
–
–

Notes:
(1)  Represents the compound annual growth rate for the initial five years of the Group’s approved 

financial plans.

(2)  Represents capital expenditure as a percentage of revenue in the initial five years of the 

Group’s approved plans.

Business combinations
Goodwill only arises in business combinations. The amount of goodwill initially 
recognised is dependent on the allocation of the purchase price to the fair value 
of the identifiable assets acquired and the liabilities assumed. The determination 
of the fair value of the assets and liabilities is based, to a considerable extent, 
on management’s judgement.

Allocation of the purchase price affects the results of the Group as finite lived 
intangible assets are amortised, whereas indefinite lived intangible assets, including 
goodwill, are not amortised and could result in differing amortisation charges 
based on the allocation to indefinite lived and finite lived intangible assets.

On the acquisition of mobile network operators, the identifiable intangible 
assets may include licences, customer bases and brands. The fair value of these 
assets is determined by discounting estimated future net cash flows generated 
by the asset, assuming no active market for the assets exist. The use of different 
assumptions for the expectations of future cash flows and the discount rate 
would change the valuation of the intangible assets. 

Vodafone Group Plc Annual Report 2008 85

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Financials

Critical Accounting Estimates continued 

On transition to IFRS, the Group elected not to apply IFRS 3, “Business 
Combinations”, retrospectively as the difficulty in applying these requirements 
to the large number of business combinations completed by the Group from 
incorporation through to 1 April 2004 exceeded any potential benefits. Goodwill 
arising before the date of transition to IFRS, after adjusting for items including 
the impact of proportionate consolidation of joint ventures, amounted to 
£78,753 million.

If the Group had elected to apply the accounting for business combinations 
retrospectively, it may have led to an increase or decrease in goodwill and 
increase in licences, customer bases, brands and related deferred tax liabilities 
recognised on acquisition.

Intangible assets, excluding goodwill
Other intangible assets include the Group’s aggregate amounts spent on the 
acquisition of 2G and 3G licences, computer software, customer bases, brands and 
development costs. These assets arise from both separate purchases and from 
acquisition as part of business combinations.

The relative size of the Group’s intangible assets, excluding goodwill, makes the 
judgements surrounding the estimated useful lives critical to the Group’s financial 
position and performance.

At 31 March 2008, intangible assets, excluding goodwill, amounted to £18,995 
million (2007: £15,705 million) and represented 14.9% (2007: 14.3%) of the 
Group’s total assets.

Estimation of useful life
The useful life used to amortise intangible assets relates to the future performance 
of the assets acquired and management’s judgement of the period over which 
economic benefit will be derived from the asset. The basis for determining the 
useful life for the most significant categories of intangible assets is as follows:

Licences and spectrum fees
The estimated useful life is, generally, the term of the licence, unless there is a 
presumption of renewal at negligible cost. Using the licence term reflects the 
period over which the Group will receive economic benefit. For technology 
specific licences with a presumption of renewal at negligible cost, the estimated 
useful economic life reflects the Group’s expectation of the period over which the 
Group will continue to receive economic benefit from the licence. The economic 
lives are periodically reviewed, taking into consideration such factors as changes 
in technology. Historically, any changes to economic lives have not been material 
following these reviews.

Customer bases
The estimated useful life principally reflects management’s view of the average 
economic life of the customer base and is assessed by reference to customer 
churn rates. An increase in churn rates may lead to a reduction in the estimated 
useful life and an increase in the amortisation charge. Historically, changes to the 
estimated useful lives have not had a significant impact on the Group’s results and 
financial position.

Capitalised software
The useful life is determined by management at the time the software is acquired 
and brought into use and is regularly reviewed for appropriateness. For computer 
software licences, the useful life represents management’s view of expected 
benefits over which the Group will receive benefits from the software, but not 
exceeding the licence term. For unique software products controlled by the Group, 
the life is based on historical experience with similar products as well as anticipation 
of future events, which may impact their life, such as changes in technology.

Historically, changes in useful lives have not resulted in material changes to the 
Group’s amortisation charge. 

Property, plant and equipment
Property, plant and equipment also represent a significant proportion of the asset 
base of the Group, being 13.1% (2007: 12.3%) of the Group’s total assets. Therefore, 
the estimates and assumptions made to determine their carrying value and related 
depreciation are critical to the Group’s financial position and performance.

Estimation of useful life
The charge in respect of periodic depreciation is derived after determining an 
estimate of an asset’s expected useful life and the expected residual value at the 
end of its life. Increasing an asset’s expected life or its residual value would result 
in a reduced depreciation charge in the Consolidated Income Statement.

The useful lives of Group assets are determined by management at the time the 
asset is acquired and reviewed annually for appropriateness. The lives are based 
on historical experience with similar assets as well as anticipation of future events, 
which may impact their life, such as changes in technology. Furthermore, network 
infrastructure is only depreciated over a period that extends beyond the expiry 
of the associated licence under which the operator provides telecommunications 
services, if there is a reasonable expectation of renewal or an alternative future use 
for the asset.

Historically, changes in useful lives have not resulted in material changes to the 
Group’s depreciation charge.

Cost capitalisation
Cost includes the total purchase price and labour costs associated with the 
Group’s own employees to the extent that they are directly attributable to 
construction costs, or where they comprise a proportion of a department directly 
engaged in the purchase or installation of a fixed asset. Management judgement 
is involved in determining the appropriate internal costs to capitalise and the 
amounts involved. For the year ended 31 March 2008, internal costs capitalised 
were £245 million (2007: £244 million) and represented approximately 5% (2007: 
6%) of expenditure on property, plant and equipment and computer software.

86 Vodafone Group Plc Annual Report 2008

Arrangements with multiple deliverables
In revenue arrangements including more than one deliverable, the arrangement 
consideration is allocated to each deliverable based on the fair value of the 
individual element. The Group generally determines the fair value of individual 
elements based on prices at which the deliverable is regularly sold on a 
standalone basis, after considering volume discounts where appropriate.

Deferral period
Customer connection fees, when combined with related equipment revenue, 
in excess of the fair value of the equipment are deferred and recognised over the 
expected life of the customer relationship. The life is determined by reference 
to historical customer churn rates. An increase in churn rates would reduce the 
expected customer relationship life and accelerate revenue recognition. 
Historically, changes to the expected customer relationship lives have not had 
a significant impact on the Group’s results and financial position.

Any excess upgrade or tariff migration fees over the fair value of equipment 
provided are deferred over the average upgrade or tariff migration period 
as appropriate. This time period is calculated based on historical activity of 
customers who upgrade or change tariffs. An increase in the time period would 
extend the period over which revenue is recognised.

Presentation
When deciding the most appropriate basis for presenting revenue or costs of 
revenue, both the legal form and substance of the agreement between the Group 
and its business partners are reviewed to determine each party’s respective role in 
the transaction.

Where the Group’s role in a transaction is that of principal, revenue is recognised 
on a gross basis. This requires revenue to comprise the gross value of the 
transaction billed to the customer, after trade discounts, with any related 
expenditure charged as an operating cost.

Where the Group’s role in a transaction is that of an agent, revenue is recognised 
on a net basis, with revenue representing the margin earned.

Taxation
The Group’s tax charge on ordinary activities is the sum of the total current and 
deferred tax charges. The calculation of the Group’s total tax charge necessarily 
involves a degree of estimation and judgement in respect of certain items whose 
tax treatment cannot be finally determined until resolution has been reached with 
the relevant tax authority or, as appropriate, through a formal legal process. The final 
resolution of some of these items may give rise to material profit and loss and/or 
cash flow variances. See “Financial Position and Resources” on page 54.

The complexity of the Group’s structure following its geographic expansion makes 
the degree of estimation and judgement more challenging. The resolution of 
issues is not always within the control of the Group and it is often dependent 
on the efficiency of the legal processes in the relevant taxing jurisdictions in 
which the Group operates. Issues can, and often do, take many years to resolve. 
Payments in respect of tax liabilities for an accounting period result from payments 
on account and on the final resolution of open items. As a result, there can be 
substantial differences between the tax charge in the Consolidated Income 
Statement and tax payments.

Significant items on which the Group has exercised accounting judgement include 
a provision in respect of an enquiry from UK HMRC with regard to the CFC tax 
legislation (see note 32 to the Consolidated Financial Statements), potential tax 
losses in respect of a write down in the value of investments in Germany (see note 
6 to the Consolidated Financial Statements) and litigation with the Indian tax 
authorities in relation to the acquisition of Vodafone Essar (see note 32 to the 
Consolidated Financial Statements). The amounts recognised in the Consolidated 
Financial Statements in respect of each matter are derived from the Group’s best 
estimation and judgement, as described above. However, the inherent uncertainty 
regarding the outcome of these items means eventual resolution could differ from 
the accounting estimates and therefore impact the Group’s results and cash flows.

Recognition of deferred tax assets
The recognition of deferred tax assets is based upon whether it is more likely 
than not that sufficient and suitable taxable profits will be available in the future, 
against which the reversal of temporary differences can be deducted. 
Recognition, therefore, involves judgement regarding the future financial 
performance of the particular legal entity or tax group in which the deferred 
tax asset has been recognised.

Historical differences between forecast and actual taxable profits have not 
resulted in material adjustments to the recognition of deferred tax assets.

Revenue recognition and presentation 
Revenue from mobile telecommunications comprises amounts charged to 
customers in respect of monthly access charges, airtime charges, messaging, 
the provision of other mobile telecommunications services, including data services 
and information provision, fees for connecting users of other fixed line and mobile 
networks to the Group’s network, revenue from the sale of equipment, including 
handsets, and revenue arising from the Group’s partner network agreements.

Vodafone Group Plc Annual Report 2008 87

Vodafone – Financials

Consolidated Income Statement
for the years ended 31 March

Revenue 
Cost of sales 
Gross profit 
Selling and distribution expenses 
Administrative expenses 
Share of result in associated undertakings 
Impairment losses 
Other income and expense 
Operating profit/(loss) 
Non-operating income and expense 
Investment income 
Financing costs 
Profit/(loss) before taxation 
Income tax expense 
Profit/(loss) for the financial year from continuing operations 
Loss for the financial year from discontinued operations 
Profit/(loss) for the financial year 
Attributable to: 
– Equity shareholders 
– Minority interests 

Basic earnings/(loss) per share 
  Profit/(loss) from continuing operations 
  Loss from discontinued operations 
  Profit/(loss) for the financial year 

Diluted earnings/(loss) per share 
  Profit/(loss) from continuing operations 
  Loss from discontinued operations 
  Profit/(loss) for the financial year 

Consolidated Statement of
Recognised Income and Expense
for the years ended 31 March

Gains on revaluation of available-for-sale investments, net of tax 
Exchange differences on translation of foreign operations, net of tax 
Net actuarial (losses)/gains on defined benefit pension schemes, net of tax   
Revaluation gain 
Foreign exchange (gains)/losses transferred to the Consolidated Income Statement  
Fair value gains transferred to the Consolidated Income Statement 
Other 
Net gain/(loss) recognised directly in equity 
Profit/(loss) for the financial year  
Total recognised income and expense relating to the year 

Attributable to:
– Equity shareholders 
– Minority interests 

The accompanying notes are an integral part of these Consolidated Financial Statements.

88 Vodafone Group Plc Annual Report 2008

Note 
3 

14 
10 
29 
3,4 
29 
5 
5 

6 

29 

23 

2008 
£m 
35,478 
(21,890) 
13,588 
(2,511) 
(3,878) 
2,876 
– 
(28) 
10,047 
254 
714 
(2,014) 
9,001 
(2,245) 
6,756 
– 
6,756 

2007 
£m 
31,104 
(18,725) 
12,379 
(2,136) 
(3,437) 
2,728 
(11,600) 
502 
(1,564) 
4 
789 
(1,612) 
(2,383) 
(2,423) 
(4,806) 
(491) 
(5,297) 

2006
£m
29,350
(17,070)
12,280
(1,876)
(3,416)
2,428
(23,515)
15
(14,084)
(2)
353
(1,120)
(14,853)
(2,380)
(17,233)
(4,588)
(21,821)

6,660 
96 
6,756 

(5,426) 
129 
(5,297) 

(21,916)
95
(21,821)

8 
8, 29 
8 

8 
8, 29 
8 

12.56p 
– 
12.56p 

12.50p 
– 
12.50p 

(8.94)p 
(0.90)p 
(9.84)p 

(27.66)p
(7.35)p
(35.01)p

(8.94)p 
(0.90)p 
(9.84)p 

(27.66)p
(7.35)p
(35.01)p

Note 
22 
22 
22 
22 
22 
22 
22 

2008 
£m 
1,949 
5,537 
(37) 
– 
(7) 
(570) 
37 
6,909 
6,756 
13,665 

2007 
£m 
2,108 
(3,804) 
50 
– 
838 
– 
– 
(808) 
(5,297) 
(6,105) 

2006
£m
705
1,494
(30)
112
36
–
–
2,317
(21,821)
(19,504)

13,912 
(247) 
13,665 

(6,210) 
105 
(6,105) 

(19,607)
103
(19,504)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Balance Sheet
at 31 March

Non-current assets 
Goodwill 
Other intangible assets 
Property, plant and equipment 
Investments in associated undertakings 
Other investments 
Deferred tax assets 
Post employment benefits 
Trade and other receivables 

Current assets 
Inventory 
Taxation recoverable 
Trade and other receivables 
Cash and cash equivalents 

Total assets 

Equity 
Called up share capital 
Share premium account 
Own shares held 
Additional paid-in capital 
Capital redemption reserve 
Accumulated other recognised income and expense 
Retained losses 
Total equity shareholders’ funds 

Minority interests 
Written put options over minority interests 
Total minority interests 

Total equity 

Non-current liabilities 
Long term borrowings 
Deferred tax liabilities 
Post employment benefits 
Provisions  
Trade and other payables 

Current liabilities 
Short term borrowings 
Current taxation liabilities 
Provisions  
Trade and other payables 

Total equity and liabilities 

The Consolidated Financial Statements were approved by the Board of directors on 27 May 2008 and were signed on its behalf by: 

Arun Sarin  
Chief Executive  

Andy Halford
Chief Financial Officer

The accompanying notes are an integral part of these Consolidated Financial Statements.

Note 

2008 
£m 

2007
£m

9 
9 
11 
14 
15 
6 
25 
17 

16 

17 
18 

19 
21 
21 
21 
21 
22 
23 

24 
6 
25 
26 
27 

24, 34 

26 
27 

51,336 
18,995 
16,735 
22,545 
7,367 
436 
65 
1,067 
118,546 

417 
57 
6,551 
1,699 
8,724 
127,270 

4,182 
42,934 
(7,856) 
100,151 
10,054 
10,558 
(81,980) 
78,043 

1,168 
(2,740) 
(1,572) 

40,567
15,705
13,444
20,227
5,875
410
82
494
96,804

288
21
5,023
7,481
12,813
109,617

4,172
43,572
(8,047)
100,185
9,132
3,306
(85,253)
67,067

226
–
226

76,471 

67,293

22,662 
5,109 
104 
306 
645 
28,826 

4,532 
5,123 
356 
11,962 
21,973 
127,270 

17,798
4,626
123
296
535
23,378

4,817
5,088
267
8,774
18,946
109,617

Vodafone Group Plc Annual Report 2008 89

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Financials

Consolidated Cash Flow Statement
for the years ended 31 March

Net cash flows from operating activities 

Cash flows from investing activities 
Purchase of interests in subsidiary undertakings and joint ventures, net of cash acquired  
Disposal of interests in subsidiary undertakings, net of cash disposed 
Disposal of interests in associated undertakings 
Purchase of intangible assets 
Purchase of property, plant and equipment 
Purchase of investments 
Disposal of property, plant and equipment 
Disposal of investments 
Dividends received from associated undertakings 
Dividends received from investments 
Interest received 
Net cash flows from investing activities 

Cash flows from financing activities 
Issue of ordinary share capital and reissue of treasury shares 
Net movement in short term borrowings 
Proceeds from issue of long term borrowings 
Repayment of borrowings 
Loans repaid to associated undertakings 
Purchase of treasury shares 
B share capital redemption 
B share preference dividends paid 
Equity dividends paid 
Dividends paid to minority shareholders in subsidiary undertakings 
Interest paid 
Net cash flows from financing activities 

Net cash flows 

Cash and cash equivalents at beginning of the financial year 
Exchange gain/(loss) on cash and cash equivalents  
Cash and cash equivalents at end of the financial year 

The accompanying notes are an integral part of these Consolidated Financial Statements.

Note 
29, 30 

2008 
£m 
10,474 

2007 
£m 
10,328 

2006
£m
11,841

(5,957) 
− 
− 
(846) 
(3,852) 
(96) 
39 
785 
873 
72 
438 
(8,544) 

310 
(716) 
1,711 
(3,847) 
− 
− 
(7) 
− 
(3,658) 
(113) 
(1,545) 
(7,865) 

(2,805) 
6,767 
3,119 
(899) 
(3,633) 
(172) 
34 
80 
791 
57 
526 
3,865 

193 
953 
5,150 
(1,961) 
− 
(43) 
(5,713) 
(3,291) 
(3,555) 
(34) 
(1,051) 
(9,352) 

(4,186)
599
−
(690)
(4,481)
(57)
26
1
835
41
319
(7,593)

356
708
5,256
(1,371)
(47)
(6,457)
−
−
(2,749)
(51)
(721)
(5,076)

(5,935) 

4,841 

(828)

7,458 
129 
1,652 

2,932 
(315) 
7,458 

3,726
34
2,932

29 

29 

18 

18 

90 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements

1. Basis of preparation 
The Consolidated Financial Statements are prepared in accordance with 
International Financial Reporting Standards (“IFRS”) as issued by the International 
Accounting Standards Board (“IASB”). The Consolidated Financial Statements are 
also prepared in accordance with IFRS adopted by the European Union (“EU”), 
the Companies Act 1985 and Article 4 of the EU IAS Regulations.

The preparation of financial statements in conformity with IFRS requires 
management to make estimates and assumptions that affect the reported 
amounts of assets and liabilities and disclosure of contingent assets and liabilities 
at the date of the financial statements and the reported amounts of revenue 
and expenses during the reporting period. For a discussion on the Group’s 
critical accounting estimates see “Critical Accounting Estimates” on page 85. 
Actual results could differ from those estimates. The estimates and underlying 
assumptions are reviewed on an ongoing basis. Revisions to accounting estimates 
are recognised in the period in which the estimate is revised if the revision affects 
only that period or in the period of the revision and future periods if the revision 
affects both current and future periods. 

Amounts in the Consolidated Financial Statements are stated in pounds sterling. 

2. Significant accounting policies
Accounting convention
The Consolidated Financial Statements are prepared on a historical cost basis 
except for certain financial and equity instruments that have been measured 
at fair value.

Basis of consolidation
The Consolidated Financial Statements incorporate the financial statements of 
the Company and entities controlled, both unilaterally and jointly, by the Company.

Accounting for subsidiaries
A subsidiary is an entity controlled by the Company. Control is achieved where the 
Company has the power to govern the financial and operating policies of an entity 
so as to obtain benefits from its activities.

The results of subsidiaries acquired or disposed of during the year are included in 
the income statement from the effective date of acquisition or up to the effective 
date of disposal, as appropriate. Where necessary, adjustments are made to the 
financial statements of subsidiaries to bring their accounting policies into line with 
those used by the Group.

All intra-group transactions, balances, income and expenses are eliminated on 
consolidation.

Minority interests in the net assets of consolidated subsidiaries are identified 
separately from the Group’s equity therein. Minority interests consist of the 
amount of those interests at the date of the original business combination and 
the minority’s share of changes in equity since the date of the combination. 
Losses applicable to the minority in excess of the minority’s share of changes in 
equity are allocated against the interests of the Group except to the extent that 
the minority has a binding obligation and is able to make an additional investment 
to cover the losses.

Business combinations
The acquisition of subsidiaries is accounted for using the purchase method. 
The cost of the acquisition is measured at the aggregate of the fair values, at the 
date of exchange, of assets given, liabilities incurred or assumed, and equity 
instruments issued by the Group in exchange for control of the acquiree, plus any 
costs directly attributable to the business combination. The acquiree’s identifiable 
assets and liabilities are recognised at their fair values at the acquisition date.

Goodwill arising on acquisition is recognised as an asset and initially measured 
at cost, being the excess of the cost of the business combination over the Group’s 
interest in the net fair value of the identifiable assets, liabilities and contingent 
liabilities recognised.

The interest of minority shareholders in the acquiree is initially measured at the 
minority’s proportion of the net fair value of the assets, liabilities and contingent 
liabilities recognised.

Previously held identifiable assets, liabilities and contingent liabilities of the 
acquired entity are revalued to their fair value at the date of acquisition, being the 
date at which the Group achieves control of the acquiree. The movement in fair 
value is taken to the asset revaluation surplus.

Interests in joint ventures
A joint venture is a contractual arrangement whereby the Group and other parties 
undertake an economic activity that is subject to joint control; that is, when the 
strategic financial and operating policy decisions relating to the activities require 
the unanimous consent of the parties sharing control.

The Group reports its interests in jointly controlled entities using proportionate 
consolidation. The Group’s share of the assets, liabilities, income, expenses and 
cash flows of jointly controlled entities are combined with the equivalent items 
in the results on a line-by-line basis.

Any goodwill arising on the acquisition of the Group’s interest in a jointly 
controlled entity is accounted for in accordance with the Group’s accounting 
policy for goodwill arising on the acquisition of a subsidiary.

Investments in associates
An associate is an entity over which the Group has significant influence and that 
is neither a subsidiary nor an interest in a joint venture. Significant influence is the 
power to participate in the financial and operating policy decisions of the investee 
but is not control or joint control over those policies.

The results and assets and liabilities of associates are incorporated in the 
Consolidated Financial Statements using the equity method of accounting. 
Under the equity method, investments in associates are carried in the consolidated 
balance sheet at cost as adjusted for post-acquisition changes in the Group’s 
share of the net assets of the associate, less any impairment in the value of the 
investment. Losses of an associate in excess of the Group’s interest in that 
associate are not recognised. Additional losses are provided for, and a liability is 
recognised, only to the extent that the Group has incurred legal or constructive 
obligations or made payments on behalf of the associate.

Any excess of the cost of acquisition over the Group’s share of the net fair value 
of the identifiable assets, liabilities and contingent liabilities of the associate 
recognised at the date of acquisition is recognised as goodwill. The goodwill is 
included within the carrying amount of the investment. 

The licences of the Group’s associated undertaking in the US, Verizon Wireless, 
are indefinite lived assets as they are subject to perfunctory renewal. Accordingly, 
they are not subject to amortisation but are tested annually for impairment, 
or when indicators exist that the carrying value is not recoverable.

Intangible assets
Goodwill
Goodwill arising on the acquisition of an entity represents the excess of the 
cost of acquisition over the Group’s interest in the net fair value of the identifiable 
assets, liabilities and contingent liabilities of the entity recognised at the date 
of acquisition. 

Goodwill is initially recognised as an asset at cost and is subsequently measured 
at cost less any accumulated impairment losses. Goodwill is held in the currency 
of the acquired entity and revalued to the closing rate at each balance sheet date.

Goodwill is not subject to amortisation but is tested for impairment.

Negative goodwill arising on an acquisition is recognised directly in the income 
statement.

On disposal of a subsidiary or a jointly controlled entity, the attributable amount 
of goodwill is included in the determination of the profit or loss recognised in the 
income statement on disposal.

Vodafone Group Plc Annual Report 2008 91

 
 
Vodafone – Financials

Notes to the Consolidated Financial Statements continued

2. Significant accounting policies continued 
Goodwill arising before the date of transition to IFRS, on 1 April 2004, has been 
retained at the previous UK GAAP amounts, subject to being tested for impairment 
at that date. Goodwill written off to reserves under UK GAAP prior to 1998 has not 
been reinstated and is not included in determining any subsequent profit or loss 
on disposal.

The cost of property, plant and equipment includes directly attributable 
incremental costs incurred in their acquisition and installation.

Depreciation is charged so as to write off the cost or valuation of assets, other 
than land and properties under construction, using the straight-line method, 
over their estimated useful lives, as follows:

Licence and spectrum fees
Licence and spectrum fees are stated at cost less accumulated amortisation. 
The amortisation periods range from 3 to 25 years and are determined primarily 
by reference to the unexpired licence period, the conditions for licence renewal 
and whether licences are dependent on specific technologies. Amortisation is 
charged to the income statement on a straight-line basis over the estimated 
useful lives from the commencement of service of the network.

Computer software
Computer software licences are capitalised on the basis of the costs incurred 
to acquire and bring into use the specific software. These costs are amortised 
over their estimated useful lives, being 3 to 5 years.

Costs that are directly associated with the production of identifiable and unique 
software products controlled by the Group, and that are expected to generate 
economic benefits exceeding costs beyond one year, are recognised as intangible 
assets. Direct costs include software development employee costs and directly 
attributable overheads.

Software integral to a related item of hardware equipment is accounted for as 
property, plant and equipment.

Costs associated with maintaining computer software programs are recognised 
as an expense when they are incurred.

Research and development expenditure
Expenditure on research activities is recognised as an expense in the period in 
which it is incurred.

An internally-generated intangible asset arising from the Group’s development 
activity is recognised only if all of the following conditions are met:

•
•
•

an asset is created that can be separately identified;
it is probable that the asset created will generate future economic benefits; and
the development cost of the asset can be measured reliably.

Internally-generated intangible assets are amortised on a straight-line basis over 
their estimated useful lives. Where no internally-generated intangible asset can 
be recognised, development expenditure is charged to the income statement in 
the period in which it is incurred.

Other intangible assets
Other intangible assets with finite lives are stated at cost less accumulated 
amortisation and impairment losses. Amortisation is charged to the income 
statement on a straight-line basis over the estimated useful lives of intangible 
assets from the date they are available for use. The estimated useful lives are 
as follows:

Brands 
Customer bases 

1 – 10 years
2 – 5 years

Property, plant and equipment
Land and buildings held for use are stated in the balance sheet at their cost, 
less any subsequent accumulated depreciation and subsequent accumulated 
impairment losses. 

Equipment, fixtures and fittings are stated at cost less accumulated depreciation 
and any accumulated impairment losses.

Freehold buildings 
Leasehold premises 

25 – 50 years
the term of the lease

Equipment, fixtures and fittings:

•
•

Network infrastructure 
Other 

3 – 25 years
3 – 10 years

Depreciation is not provided on freehold land.

Assets held under finance leases are depreciated over their expected useful 
lives on the same basis as owned assets or, where shorter, the term of the 
relevant lease.

The gain or loss arising on the disposal or retirement of an item of property, plant 
and equipment is determined as the difference between the sales proceeds and 
the carrying amount of the asset and is recognised in the income statement.

Impairment of assets
Goodwill
Goodwill is not subject to amortisation but is tested for impairment annually 
or whenever there is an indication that the asset may be impaired.

For the purpose of impairment testing, assets are grouped at the lowest levels 
for which there are separately identifiable cash flows, known as cash-generating 
units. If the recoverable amount of the cash-generating unit is less than the 
carrying amount of the unit, the impairment loss is allocated first to reduce 
the carrying amount of any goodwill allocated to the unit and then to the other 
assets of the unit pro-rata on the basis of the carrying amount of each asset 
in the unit. Impairment losses recognised for goodwill are not reversed in a 
subsequent period.

Recoverable amount is the higher of fair value less costs to sell and value in use. 
In assessing value in use, the estimated future cash flows are discounted to 
their present value using a pre-tax discount rate that reflects current market 
assessments of the time value of money and the risks specific to the asset for 
which the estimates of future cash flows have not been adjusted.

The Group prepares and internally approves formal ten year management plans 
for its businesses. The first five years of these plans are used for the value in use 
calculations, except in markets which are forecast to grow ahead of the long term 
growth rate. In such cases, the ten year plan is used until the forecast growth rate 
trends towards the long term growth rate, up to a maximum of ten years. Long 
range growth rates are used for cash flows into perpetuity beyond the relevant 
five or ten year period.

Property, plant and equipment and finite lived intangible assets 
At each balance sheet date, the Group reviews the carrying amounts of its property, 
plant and equipment and finite lived intangible assets to determine whether there 
is any indication that those assets have suffered an impairment loss. If any such 
indication exists, the recoverable amount of the asset is estimated in order to 
determine the extent, if any, of the impairment loss. Where it is not possible to 
estimate the recoverable amount of an individual asset, the Group estimates the 
recoverable amount of the cash-generating unit to which the asset belongs.

If the recoverable amount of an asset or cash-generating unit is estimated to be 
less than its carrying amount, the carrying amount of the asset or cash-generating 
unit is reduced to its recoverable amount. An impairment loss is recognised 
immediately in the income statement.

Assets in the course of construction are carried at cost, less any recognised 
impairment loss. Depreciation of these assets commences when the assets are 
ready for their intended use.

Where an impairment loss subsequently reverses, the carrying amount of the 
asset or cash-generating unit is increased to the revised estimate of its 
recoverable amount, not to exceed the carrying amount that would have been 

92 Vodafone Group Plc Annual Report 2008

determined had no impairment loss been recognised for the asset or cash-
generating unit in prior years. A reversal of an impairment loss is recognised 
immediately in the income statement. 

Disposal groups held for sale
Disposal groups held for sale are stated at the lower of carrying value and fair 
value less costs to sell.

Revenue 
Group revenue comprises revenue of the Company and its subsidiary 
undertakings plus the Group’s share of the revenue of its joint ventures and 
excludes sales taxes and discounts.

Revenue from mobile telecommunications comprises amounts charged to 
customers in respect of monthly access charges, airtime usage, messaging, 
the provision of other mobile telecommunications services, including data 
services and information provision, fees for connecting users of other fixed line 
and mobile networks to the Group’s network, revenue from the sale of equipment, 
including handsets, and revenue arising from partner market agreements.

Access charges and airtime used by contract customers are invoiced and 
recorded as part of a periodic billing cycle and recognised as revenue over the 
related access period, with unbilled revenue resulting from services already 
provided from the billing cycle date to the end of each period accrued and 
unearned revenue from services provided in periods after each accounting 
period deferred. Revenue from the sale of prepaid credit is deferred until such 
time as the customer uses the airtime, or the credit expires. 

Other revenue from mobile telecommunications primarily comprises equipment 
sales, which are recognised upon delivery to customers, and customer 
connection revenue. Customer connection revenue is recognised together with 
the related equipment revenue to the extent that the aggregate equipment and 
connection revenue does not exceed the fair value of the equipment delivered 
to the customer. Any customer connection revenue not recognised together 
with related equipment revenue is deferred and recognised over the period in 
which services are expected to be provided to the customer.

Revenue from data services and information provision is recognised when the 
Group has performed the related service and, depending on the nature of the 
service, is recognised either at the gross amount billed to the customer or the 
amount receivable by the Group as commission for facilitating the service.

Incentives are provided to customers in various forms and are usually offered on 
signing a new contract or as part of a promotional offering. Where such incentives 
are provided on connection of a new customer or the upgrade of an existing 
customer, revenue representing the fair value of the incentive, relative to other 
deliverables provided to the customer as part of the same arrangement, is 
deferred and recognised in line with the Group’s performance of its obligations 
relating to the incentive. 

For equipment sales made to intermediaries, revenue is recognised if the 
significant risks associated with the equipment are transferred to the intermediary 
and the intermediary has no general right of return. If the significant risks are not 
transferred, revenue recognition is deferred until sale of the handset to an end 
customer by the intermediary or the expiry of the right of return.

Intermediaries are incentivised by the Group to connect new customers and 
upgrade existing customers. Where such incentives are separable from the initial 
sale of equipment to an intermediary, the incentive is accounted for as an expense 
upon connection, or upgrade, of the customer.

Revenue from other businesses primarily comprises amounts charged to 
customers of the Group’s fixed line businesses, mainly in respect of access 
charges and line usage, invoiced and recorded as part of a periodic billing cycle.

In revenue arrangements including more than one deliverable, the arrangement 
consideration is allocated to each deliverable based on the fair value of the 
individual element. The Group generally determines the fair value of individual 
elements based on prices at which the deliverable is regularly sold on a 
standalone basis, after considering volume discounts where appropriate.

Inventory
Inventory is stated at the lower of cost and net realisable value. Cost is determined 
on the basis of weighted average costs and comprises direct materials and, where 
applicable, direct labour costs and those overheads that have been incurred in 
bringing the inventories to their present location and condition.

Leasing
Leases are classified as finance leases whenever the terms of the lease transfer 
substantially all the risks and rewards of ownership of the asset to the lessee. 
All other leases are classified as operating leases.

Assets held under finance leases are recognised as assets of the Group at their fair 
value at the inception of the lease or, if lower, at the present value of the minimum 
lease payments as determined at the inception of the lease. The corresponding 
liability to the lessor is included in the balance sheet as a finance lease obligation. 
Lease payments are apportioned between finance charges and reduction of the 
lease obligation so as to achieve a constant rate of interest on the remaining 
balance of the liability. Finance charges are recognised in the income statement.

Rentals payable under operating leases are charged to the income statement 
on a straight line basis over the term of the relevant lease. Benefits received and 
receivable as an incentive to enter into an operating lease are also spread on a 
straight line basis over the lease term.

Foreign currencies 
In preparing the financial statements of the individual entities within the Group, 
transactions in currencies other than the entity’s functional currency are recorded 
at the rates of exchange prevailing on the dates of the transactions. At each 
balance sheet date, monetary items denominated in foreign currencies are 
retranslated at the rates prevailing on the balance sheet date. Non-monetary 
items carried at fair value that are denominated in foreign currencies are 
retranslated at the rate prevailing on the date when fair value was determined. 
Non-monetary items that are measured in terms of historical cost in a foreign 
currency are not retranslated.

Changes in the fair value of monetary securities denominated in foreign currency 
classified as available for sale are analysed between translation differences and 
other changes in the carrying amount of the security. Translation differences are 
recognised in the income statement and other changes in carrying amount are 
recognised in equity. 

Translation differences on non-monetary financial assets and liabilities are 
reported as part of the fair value gain or loss. Translation differences on non-
monetary financial assets, such as investments in equity securities classified 
as available for sale, are included in equity.

For the purpose of presenting Consolidated Financial Statements, the assets and 
liabilities of entities with a functional currency other than sterling are expressed 
in sterling using exchange rates prevailing on the balance sheet date. Income and 
expense items and cash flows are translated at the average exchange rates for 
the period and exchange differences arising are recognised directly in equity. 
Such translation differences are recognised in the income statement in the period 
in which a foreign operation is disposed of.

Goodwill and fair value adjustments arising on the acquisition of a foreign 
operation are treated as assets and liabilities of the foreign operation and 
translated accordingly.

In respect of all foreign operations, any exchange differences that have arisen 
before 1 April 2004, the date of transition to IFRS, are deemed to be nil and will 
be excluded from the determination of any subsequent profit or loss on disposal.

The net foreign exchange gains recognised in the Consolidated Income 
Statement for continuing operations is £373 million (2007: £92 million loss, 
2006: £36 million loss). A loss of £794 million was recognised in the 2007 financial 
year for discontinued operations.

Vodafone Group Plc Annual Report 2008 93

 
Vodafone – Financials

Notes to the Consolidated Financial Statements continued

2. Significant accounting policies continued 
Borrowing costs
All borrowing costs are recognised in the income statement in the period in which 
they are incurred.

Post employment benefits 
For defined benefit retirement plans, the difference between the fair value of the 
plan assets and the present value of the plan liabilities is recognised as an asset or 
liability on the balance sheet. Scheme liabilities are assessed using the projected 
unit funding method and applying the principal actuarial assumptions as at the 
balance sheet date. Assets are valued at market value. 

During the year ended 31 March 2006, the Group early adopted the amendment 
to IAS 19, “Employee Benefits”, and applied it from 1 April 2004. Accordingly, 
actuarial gains and losses are taken to the statement of recognised income and 
expense as incurred. For this purpose, actuarial gains and losses comprise both 
the effects of changes in actuarial assumptions and experience adjustments 
arising because of differences between the previous actuarial assumptions and 
what has actually occurred.

Other movements in the net surplus or deficit are recognised in the income 
statement, including the current service cost, any past service cost and the effect 
of any curtailment or settlements. The interest cost less the expected return 
on assets is also charged to the income statement. The amount charged to the 
income statement in respect of these plans is included within operating costs or 
in the Group’s share of the results of equity accounted operations as appropriate.

The Group’s contributions to defined contribution pension plans are charged 
to the income statement as they fall due.

Cumulative actuarial gains and losses as at 1 April 2004, the date of transition 
to IFRS, have been recognised in the balance sheet.

Taxation
Income tax expense represents the sum of the current tax payable and deferred tax.

Current tax payable or recoverable is based on taxable profit for the year. Taxable 
profit differs from profit as reported in the income statement because some items 
of income or expense are taxable or deductible in different years or may never 
be taxable or deductible. The Group’s liability for current tax is calculated using 
UK and foreign tax rates and laws that have been enacted or substantively 
enacted by the balance sheet date.

Deferred tax is the tax expected to be payable or recoverable in the future arising 
from temporary differences between the carrying amounts of assets and liabilities 
in the financial statements and the corresponding tax bases used in the 
computation of taxable profit. It is accounted for using the balance sheet liability 
method. Deferred tax liabilities are generally recognised for all taxable temporary 
differences and deferred tax assets are recognised to the extent that it is probable 
that taxable profits will be available against which deductible temporary 
differences can be utilised. Such assets and liabilities are not recognised if the 
temporary difference arises from the initial recognition (other than in a business 
combination) of assets and liabilities in a transaction that affects neither the 
taxable profit nor the accounting profit. Deferred tax liabilities are not recognised 
to the extent they arise from the initial recognition of goodwill.

Deferred tax liabilities are recognised for taxable temporary differences arising on 
investments in subsidiaries and associates, and interests in joint ventures, except 
where the Group is able to control the reversal of the temporary difference and it is 
probable that the temporary difference will not reverse in the foreseeable future.

The carrying amount of deferred tax assets is reviewed at each balance sheet date 
and adjusted to reflect changes in probability that sufficient taxable profits will be 
available to allow all or part of the asset to be recovered.

Deferred tax is calculated at the tax rates that are expected to apply in the period 
when the liability is settled or the asset realised, based on tax rates that have been 
enacted or substantively enacted by the balance sheet date.

Tax assets and liabilities are offset when there is a legally enforceable right to set 
off current tax assets against current tax liabilities and when they either relate to 
income taxes levied by the same taxation authority on either the same taxable 
entity or on different taxable entities which intend to settle the current tax assets 
and liabilities on a net basis.

Tax is charged or credited to the income statement, except when it relates to 
items charged or credited directly to equity, in which case the tax is also recognised 
directly in equity.

Financial instruments
Financial assets and financial liabilities, in respect of financial instruments, are 
recognised on the Group’s balance sheet when the Group becomes a party to the 
contractual provisions of the instrument.

The Group has applied the requirements of IFRS to financial instruments for all 
periods presented and has not taken advantage of any exemptions available to 
first time adopters of IFRS in this respect. During the year ended 31 March 2006, 
the Group early adopted IFRS 7, “Financial Instruments: Disclosures”, 
amendments to IAS 39, “Financial Instruments: Recognition and Measurement” 
and IFRS 4, “Insurance Contracts”, regarding “Financial Guarantee Contracts” 
and amendments to IAS 39 regarding “The Fair Value Option” and “Cash Flow 
Hedge Accounting of Forecast Intragroup Transactions” and applied them from 
1 April 2004. 

Trade receivables
Trade receivables do not carry any interest and are stated at their nominal value 
as reduced by appropriate allowances for estimated irrecoverable amounts. 
Estimated irrecoverable amounts are based on the ageing of the receivable 
balances and historical experience. Individual trade receivables are written off 
when management deems them not to be collectible.

Other investments
Other investments are recognised and derecognised on a trade date where 
a purchase or sale of an investment is under a contract whose terms require 
delivery of the investment within the timeframe established by the market 
concerned, and are initially measured at cost, including transaction costs.

Other investments classified held for trading and available-for-sale are stated 
at fair value. Where securities are held for trading purposes, gains and losses 
arising from changes in fair value are included in net profit or loss for the period. 
For available-for-sale investments, gains and losses arising from changes in fair 
value are recognised directly in equity, until the security is disposed of or is 
determined to be impaired, at which time the cumulative gain or loss previously 
recognised in equity, determined using the weighted average costs method, 
is included in the net profit or loss for the period.

Other investments classified as loans and receivables are stated at amortised 
cost using the effective interest method, less any impairment. 

Cash and cash equivalents
Cash and cash equivalents comprise cash on hand and call deposits, and other 
short term highly liquid investments that are readily convertible to a known 
amount of cash and are subject to an insignificant risk of changes in value. 

Trade payables
Trade payables are not interest bearing and are stated at their nominal value.

Financial liabilities and equity instruments
Financial liabilities and equity instruments issued by the Group are classified 
according to the substance of the contractual arrangements entered into and the 
definitions of a financial liability and an equity instrument. An equity instrument 
is any contract that evidences a residual interest in the assets of the Group after 
deducting all of its liabilities and includes no obligation to deliver cash or other 
financial assets. The accounting policies adopted for specific financial liabilities 
and equity instruments are set out below.

94 Vodafone Group Plc Annual Report 2008

Capital market and bank borrowings
Interest bearing loans and overdrafts are initially measured at fair value (which 
is equal to cost at inception), and are subsequently measured at amortised cost, 
using the effective interest rate method, except where they are identified as a 
hedged item in a fair value hedge. Any difference between the proceeds net of 
transaction costs and the settlement or redemption of borrowings is recognised 
over the term of the borrowing. 

The amount that may become payable under the option on exercise is initially 
recognised at fair value within borrowings with a corresponding charge directly to 
equity. The charge to equity is recognised separately as written put options over 
minority interests, adjacent to minority interests in the net assets of consolidated 
subsidiaries. The Group recognises the cost of writing such put options, determined 
as the excess of the fair value of the option over any consideration received, 
as a financing cost.

Equity instruments
Equity instruments issued by the Group are recorded at the proceeds received, 
net of direct issue costs.

Derivative financial instruments and hedge accounting
The Group’s activities expose it to the financial risks of changes in foreign 
exchange rates and interest rates.

The use of financial derivatives is governed by the Group’s policies approved by 
the Board of directors, which provide written principles on the use of financial 
derivatives consistent with the Group’s risk management strategy. Changes in 
values of all derivatives of a financing nature are included within investment 
income and financing costs in the income statement. The Group does not use 
derivative financial instruments for speculative purposes.

Derivative financial instruments are initially measured at fair value on the contract 
date and are subsequently re-measured to fair value at each reporting date. 
The Group designates certain derivatives as either:

•

•

hedges of the change of fair value of recognised assets and liabilities 
(“fair value hedges”); or
hedges of net investments in foreign operations.

Hedge accounting is discontinued when the hedging instrument expires or is sold, 
terminated, or exercised, or no longer qualifies for hedge accounting.

Fair value hedges
The Group’s policy is to use derivative instruments (primarily interest rate swaps) 
to convert a proportion of its fixed rate debt to floating rates in order to hedge the 
interest rate risk arising, principally, from capital market borrowings. The Group 
designates these as fair value hedges of interest rate risk with changes in fair value 
of the hedging instrument recognised in the income statement for the period 
together with the changes in the fair value of the hedged item due to the hedged 
risk, to the extent the hedge is effective. The ineffective portion is recognised 
immediately in the income statement.

Net investment hedges
Exchange differences arising from the translation of the net investment in foreign 
operations are recognised directly in equity. Gains and losses on those hedging 
instruments (which include bonds, commercial paper and foreign exchange 
contracts) designated as hedges of the net investments in foreign operations 
are recognised in equity to the extent that the hedging relationship is effective. 
These amounts are included in exchange differences on translation of foreign 
operations as stated in the statement of recognised income and expense. 
Gains and losses relating to hedge ineffectiveness are recognised immediately 
in the income statement for the period. Gains and losses accumulated in the 
translation reserve are included in the income statement when the foreign 
operation is disposed of. During the year ended 31 March 2006, the Group adopted 
the Amendments to IAS 21, “The Effect of Changes in Foreign Exchange Rates”, 
with effect from 1 April 2004, being the date of transition to IFRS for the Group.

Put option arrangements
The potential cash payments related to put options issued by the Group over the 
equity of subsidiary companies are accounted for as financial liabilities when such 
options may only be settled other than by exchange of a fixed amount of cash 
or another financial asset for a fixed number of shares in the subsidiary.

Such options are subsequently measured at amortised cost, using the effective 
interest rate method, in order to accrete the liability up to the amount payable 
under the option at the date at which it first becomes exercisable. The charge 
arising is recorded as a financing cost. In the event that the option expires 
unexercised, the liability is derecognised with a corresponding adjustment 
to equity.

Provisions
Provisions are recognised when the Group has a present obligation as a result 
of a past event and it is probable that the Group will be required to settle 
that obligation. Provisions are measured at the directors’ best estimate of the 
expenditure required to settle the obligation at the balance sheet date and 
are discounted to present value where the effect is material.

Share-based payments
The Group issues equity-settled share-based payments to certain employees. 
Equity-settled share-based payments are measured at fair value (excluding the 
effect of non market-based vesting conditions) at the date of grant. The fair 
value determined at the grant date of the equity-settled share-based payments 
is expensed on a straight-line basis over the vesting period, based on the Group’s 
estimate of the shares that will eventually vest and adjusted for the effect of non 
market-based vesting conditions.

Fair value is measured using a binomial pricing model, being a lattice-based 
option valuation model, which is calibrated using a Black-Scholes framework. 
The expected life used in the model has been adjusted, based on management’s 
best estimate, for the effects of non-transferability, exercise restrictions and 
behavioural considerations.

The Group uses historical data to estimate option exercise and employee 
termination within the valuation model; separate groups of employees that 
have similar historical exercise behaviour are considered separately for valuation 
purposes. The expected life of options granted is derived from the output of 
the option valuation model and represents the period of time that options are 
expected to be outstanding. Expected volatilities are based on implied volatilities 
as determined by a simple average of no less than three international banks, 
excluding the highest and lowest numbers. The risk-free rates for periods within 
the contractual life of the option are based on the UK gilt yield curve in effect 
at the time of grant.

Some share awards have an attached market condition, based on Total 
Shareholder Return (“TSR”), which is taken into account when calculating the 
fair value of the share awards. The valuation for the TSR is based on Vodafone’s 
ranking within the same group of companies, where possible, over the past five 
years. The volatility of the ranking over a three year period is used to determine 
the probable weighted percentage number of shares that could be expected 
to vest and hence affect fair value. 

The fair value of awards of non-vested shares to the Board of directors and 
Executive Committee is equal to the closing price of the Vodafone’s shares on 
the date of grant, as these awards are entitled to dividend equivalents during the 
vesting period. Awards of non-vested shares to other employees are not entitled 
to dividends during the vesting period and the fair value reflects a discount to the 
closing share price of Vodafone’s shares on the date of grant equal to the present 
value of expected dividends to be received over the vesting period.

Vodafone Group Plc Annual Report 2008 95

Vodafone – Financials

Notes to the Consolidated Financial Statements continued

3. Segment analysis
The Group has a single group of related services and products, being the supply of communications services and products. Segment information is provided on the 
basis of geographic areas, being the basis on which the Group manages its world wide interests. Revenue is attributed to a country or region based on the location of 
the Group company reporting the revenue. Inter-segment sales are charged at arms length prices. The Group uses adjusted operating profit for internal performance 
analysis and, therefore, the Group’s measure of segment profit is adjusted operating profit, being operating profit excluding non-operating income of associates, 
impairment losses and other income and expense.

During the year ended 31 March 2008, the Group early adopted IFRS 8 “Operating Segments”. The Group also changed its organisation structure such that the Group’s 
associated undertaking in France, SFR, is now managed within the Europe region and reported within Other Europe. As a result, prior period disclosures have been 
amended to conform to the current year presentation.

31 March 2008 
Germany 
Italy 
Spain 
UK 
Arcor 
Other Europe(1) 
Europe 
Eastern Europe 
Middle East, Africa & Asia(2) 
Pacific 
Associates – US 
EMAPA 
Common functions(3) 
Group 

31 March 2007 
Germany 
Italy 
Spain 
UK 
Arcor 
Other Europe(1) 
Europe 
Eastern Europe 
Middle East, Africa & Asia(2) 
Pacific 
Associates – US 
Associates – Other 
EMAPA 
Common functions(3)  
Group 

31 March 2006 
Germany 
Italy 
Spain 
UK 
Arcor 
Other Europe(1) 
Europe 
Eastern Europe 
Middle East, Africa & Asia(2) 
Pacific 
Associates – US 
Associates – Other 
EMAPA 
Common functions(3)  
Group 

Segment  
revenue 
£m 

Common 
functions 
£m 

Intra-region 
revenue 
£m 

Regional 
revenue 
£m 

Inter-region 
revenue  
£m 

5,397 
4,435 
5,063 
5,424 
1,632 
4,583 
26,534 
3,154 
4,547 
1,645 
– 
9,346 
– 
35,880 

5,443 
4,245 
4,500 
5,124 
1,441 
4,275 
25,028 
2,477 
2,565 
1,399 
– 
– 
6,441 
– 
31,469 

5,754 
4,363 
3,995 
5,048 
1,320 
4,697 
25,177 
1,435 
1,784 
1,335 
– 
– 
4,554 
– 
29,731 

(128) 
(33) 
(96) 
(46) 
(86) 
(64) 
(453) 
– 
(1) 
– 
– 
(1) 
– 
(454) 

(123) 
(44) 
(106) 
(54) 
(27) 
(82) 
(436) 
– 
– 
– 
– 
– 
– 
– 
(436) 

(143) 
(39) 
(100) 
(50) 
(34) 
(78) 
(444) 
– 
– 
– 
– 
– 
– 
– 
(444) 

5,269 
4,402 
4,967 
5,378 
1,546 
4,519 
26,081 
3,154 
4,546 
1,645 
– 
9,345 
170 
35,596 

5,320 
4,201 
4,394 
5,070 
1,414 
4,193 
24,592 
2,477 
2,565 
1,399 
– 
– 
6,441 
168 
31,201 

5,611 
4,324 
3,895 
4,998 
1,286 
4,619 
24,733 
1,435 
1,784 
1,335 
– 
– 
4,554 
145 
29,432 

(10) 
(6) 
(4) 
(10) 
(1) 
(3) 
(34) 
(35) 
(24) 
(14) 
– 
(73) 
(11) 
(118) 

(9) 
(5) 
(3) 
(9) 
– 
(4) 
(30) 
(31) 
(9) 
(11) 
– 
– 
(51) 
(16) 
(97) 

(9) 
(4) 
(2) 
(10) 
– 
(3) 
(28) 
(14) 
(15) 
(14) 
– 
– 
(43) 
(11) 
(82) 

170 
170 

168 
168 

145 
145 

Group 
revenue 
£m 

5,259 
4,396 
4,963 
5,368 
1,545 
4,516 
26,047 
3,119 
4,522 
1,631 
– 
9,272 
159 
35,478 

5,311 
4,196 
4,391 
5,061 
1,414 
4,189 
24,562 
2,446 
2,556 
1,388 
– 
– 
6,390 
152 
31,104 

5,602 
4,320 
3,893 
4,988 
1,286 
4,616 
24,705 
1,421 
1,769 
1,321 
– 
– 
4,511 
134 
29,350 

Adjusted
operating
profit
£m

1,265
1,573
1,282
431
225
1,430
6,206
332
769
181
2,447
3,729
140
10,075

1,354
1,575
1,100
511
171
1,448
6,159
184
694
159
2,077
130
3,244
128
9,531

1,496
1,672
968
698
139
1,452
6,425
176
523
140
1,732
192
2,763
211
9,399

Notes:
(1)   Adjusted operating profit includes £425 million (2007: £517 million; 2006: £479 million), representing the Group’s share of results in associated undertakings.
(2)  Adjusted operating profit includes £2 million (2007: £nil; 2006: £nil), representing the Group’s share of results in associated undertakings.
(3)   Adjusted operating profit includes £2 million (2007: £1 million; 2006: £8 million), representing the Group’s share of results in associated undertakings.

96 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
A reconciliation of adjusted operating profit to operating profit/(loss) is shown below. For a reconciliation of operating profit/(loss) to profit/(loss) before taxation, 
see the Consolidated Income Statement on page 88. 

Adjusted operating profit 
Impairment losses 
Other items 
Operating profit/(loss) 

31 March 2008 
Germany 
Italy 
Spain 
UK 
Arcor 
Other Europe 
Europe 
Eastern Europe 
Middle East, Africa & Asia 
Pacific 
EMAPA 
Common functions 
Group 

31 March 2007 
Germany 
Italy 
Spain 
UK 
Arcor 
Other Europe 
Europe 
Eastern Europe 
Middle East, Africa & Asia 
Pacific 
EMAPA 
Common functions 
Group 

31 March 2006 
Germany 
Italy 
Spain 
UK 
Arcor 
Other Europe 
Europe 
Eastern Europe 
Middle East, Africa & Asia 
Pacific 
EMAPA 
Common functions 
Group 

  Non-current 

assets(1) 
£m 

18,267 
16,215 
14,589 
7,930 
862 
8,303 
66,166 
6,879 
11,958 
1,346 
20,183 
717 
87,066 

16,233 
13,722 
12,289 
8,483 
627 
7,187 
58,541 
6,235 
3,079 
1,249 
10,563 
612 
69,716 

2007 
£m 
9,531 
(11,600) 
505 
(1,564) 

2006
£m
9,399
(23,515)
32
(14,084)

2008 
£m 
10,075 
– 
(28) 
10,047 

Other 

Capitalised  expenditure  Depreciation
fixed asset   on intangible 
and 
additions(2) 
assets  amortisation 
£m 

£m 

£m 

392 
411 
533 
465 
221 
469 
2,491 
633 
1,554 
212 
2,399 
185 
5,075 

425 
421 
547 
661 
189 
489 
2,732 
435 
574 
251 
1,260 
216 
4,208 

592 
541 
502 
665 
129 
511 
2,940 
280 
426 
247 
953 
112 
4,005 

14 
1 
– 
– 
– 
11 
26 
– 
7 
– 
7 
8 
41 

– 
26 
– 
– 
– 
6 
32 
– 
276 
– 
276 
– 
308 

– 
1 
– 
11 
– 
4 
16 
– 
– 
– 
– 
– 
16 

1,067 
582 
500 
973 
100 
616 
3,838 
665 
954 
245 
1,864 
207 
5,909 

1,063 
556 
449 
930 
144 
586 
3,728 
349 
272 
194 
815 
568 
5,111 

1,167 
588 
395 
924 
140 
645 
3,859 
231 
216 
209 
656 
189 
4,704 

Impairment
of goodwill
£m

–
–
–
–
–
–
–
–
–
–
–
–
–

6,700
4,900
–
–
–
–
11,600
–
–
–
–
–
11,600

19,400
3,600
–
–
–
515
23,515
–
–
–
–
–
23,515

Notes:
(1)   Includes goodwill, other intangible assets and property, plant and equipment.
(2)  Includes additions to property, plant and equipment and computer software, reported within intangible assets.

Vodafone Group Plc Annual Report 2008 97

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Financials

Notes to the Consolidated Financial Statements continued

4. Operating profit/(loss)
Operating profit/(loss) has been arrived at after charging/(crediting):

Net foreign exchange (gains)/losses 
Depreciation of property, plant and equipment (note 11): 
  Owned assets 
  Leased assets 
Amortisation of intangible assets (note 9) 
Impairment of goodwill (note 10) 
Research and development expenditure 
Staff costs (note 35) 
Operating lease rentals payable: 
  Plant and machinery 
  Other assets including fixed line rentals 
Loss on disposal of property, plant and equipment 
Own costs capitalised attributable to the construction or acquisition of property, plant and equipment 

2008 
£m 
(27) 

3,400 
27 
2,482 
– 
234 
2,698 

43 
1,117 
70 
(245) 

2007 
£m 
6 

2,994 
17 
2,100 
11,600 
222 
2,466 

35 
984 
43 
(244) 

2006
£m
–

3,069
10
1,625
23,515
206
2,310

35
933
69
(256)

The total remuneration of the Group’s auditor, Deloitte & Touche LLP, and its affiliates for services provided to the Group is analysed below: 

Audit fees: 
Parent company 
Subsidiary undertakings 

Fees for statutory and regulatory filings(1) 
Audit and audit-related fees 

Other fees: 
Taxation 
Corporate finance transactions 
Other(2) 

Total fees 

2008 
£m 

2007 
£m 

2006
£m

1 
5 
6 
1 
7 

1 
– 
1 
2 
9 

1 
4 
5 
2 
7 

1 
– 
2 
3 
10 

1
3
4
–
4

1
1
2
4
8

Notes:
(1)  Amounts for 2008 and 2007 include mainly audit fees in relation to Section 404 of the US Sarbanes-Oxley Act of 2002. 
(2)  Amounts for 2007 and 2006 include fees mainly relating to the preparatory work required in advance of the implementation of Section 404 of the US Sarbanes-Oxley Act of 2002 and general 

accounting advice.

The total remuneration includes £nil (2007: £nil, 2006: £1 million) in respect of the Group’s discontinued operations in Japan. In addition to the above, the Group’s joint 
ventures and associated undertakings paid fees totalling £2 million (2007: £2 million, 2006: £2 million) and £3 million (2007: £4 million, 2006: £4 million), respectively, 
to Deloitte & Touche LLP and its affiliates during the year. Deloitte & Touche LLP and its affiliates have also received amounts totalling less than £1 million in each of 
the last three years in respect of services provided to pension schemes and charitable foundations associated to the Group.

A description of the work performed by the Audit Committee in order to safeguard auditor independence when non-audit services are provided is set out in “Corporate 
Governance” on page 69. 

98 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
5. Investment income and financing costs

Investment income:
Available-for-sale investments: 
  Dividends received 
  Other(1) 
Loans and receivables at amortised cost(2) 
Fair value through the income statement (held for trading): 
  Derivatives – foreign exchange contracts 
  Other(3) 
  Equity put rights and similar arrangements(5) 

Financing costs: 
Items in hedge relationships: 
  Other loans 

Interest rate swaps 

  Dividends on redeemable preference shares 
  Fair value hedging instrument 
  Fair value of hedged item 
Other financial liabilities held at amortised cost: 
  Bank loans and overdrafts 
  Other loans(4) 

 Potential interest charge on settlement of tax issues 

  Equity put rights and similar arrangements(5) 
  Finance leases 
Fair value through the income statement (held for trading): 
  Derivatives – forward starting swaps and futures   
  Other(6) 

Net financing costs 

2008 
£m 

2007 
£m 

2006
£m

72 
− 
451 

125 
66 
− 
714 

612 
61 
42 
(635) 
601 

347 
390 
399 
143 
7 

57 
86 
452 

160 
− 
34  
789 

548 
(9) 
45 
42 
(47) 

126 
276 
406 
32 
4 

41
−
153

159
−
−
353

510
(118)
48
213
(186)

126
78
329
161
7

47 
− 
2,014 
1,300 

71 
118 
1,612 
823 

(48)
−
1,120
767

Notes:
(1)   Amount for 2007 includes a gain resulting from refinancing of SoftBank related investments received as part of the consideration for the disposal of Vodafone Japan on 27 April 2006. 
(2)  Amount for 2007 includes £77 million of foreign exchange gains arising from hedges of a net investment in a foreign operation.
(3)   Includes foreign exchange gain on certain intercompany balances and investments held following the disposal of Vodafone Japan to SoftBank.
(4)   Amount for 2008 includes £72 million of foreign exchange losses arising from hedges of a net investment in a foreign operation.
(5)   Includes amounts in relation to the Group’s arrangements with its minority partners in India, its fixed line operations in Germany and, in respect of prior years, Telecom Egypt. Further information 

is provided in “Option agreements and similar arrangements” on page 58. 

(6)   Amount for 2007 includes foreign exchange losses on certain intercompany balances and investments held following the disposal of Vodafone Japan to SoftBank.

Vodafone Group Plc Annual Report 2008 99

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Financials

Notes to the Consolidated Financial Statements continued

6. Taxation
Income tax expense

United Kingdom corporation tax (income)/expense at 30%: 
  Current year 
  Adjustments in respect of prior years 

Overseas current tax expense/(income): 
  Current year 
  Adjustments in respect of prior years  

Total current tax expense 

Deferred tax on origination and reversal of temporary differences: 
  United Kingdom deferred tax  
  Overseas deferred tax 
Total deferred tax expense/(income) 
Total income tax expense from continuing operations 

Tax (credited)/charged directly to equity 

Current tax credit 
Deferred tax (credit)/charge 
Total tax (credited)/charged directly to equity  

2008 
£m 

− 
(53) 
(53) 

2,539 
(293) 
2,246 
2,193 

(125) 
177 
52 
2,245 

2008 
£m 
(5) 
(65) 
(70) 

2007 
£m 

− 
(30) 
(30) 

2,928 
215 
3,143 
3,113 

2006
£m

169
(15)
154

2,077
(418)
1,659
1,813

(49) 
(641) 
(690) 
2,423 

444
123
567
2,380

2007 
£m 
(2) 
11 
9 

2006
£m
(6)
(11)
(17)

Factors affecting tax expense for the year 
The table below explains the differences between the expected tax expense on continuing operations, at the UK statutory tax rate of 30% for 2008, 2007 and 2006, 
and the Group’s total tax expense for each year. Further discussion of the current year tax expense can be found in the section titled “Operating Results” on page 33. 
Subsequently, the UK statutory tax rate reduced to 28%, effective from 1 April 2008, and the impact on year end tax balances is included within “Effect of current year 
changes in statutory tax rates” below.

Profit/(loss) before tax on continuing operations as shown in the Consolidated Income Statement 
Expected income tax expense/(income) on profit from continuing operations at UK statutory tax rate 
Effect of taxation of associated undertakings, reported within operating profit 
Impairment losses with no tax effect 
Expected income tax expense at UK statutory rate on profit from continuing operations, 
before impairment losses and taxation of associates 
Effect of different statutory tax rates of overseas jurisdictions 
Effect of current year changes in statutory tax rates  
Deferred tax on overseas earnings 
Assets revalued for tax purposes 
Effect of previously unrecognised temporary differences including losses 
Adjustments in respect of prior years 
Expenses not deductible for tax purposes and other items 
Exclude taxation of associated undertakings 
Income tax expense from continuing operations 

2008 
£m 
9,001 
2,700 
134 
− 

2,834 
320 
66 
255 
(16) 
(833) 
(254) 
321 
(448) 
2,245 

2007 
£m 
(2,383) 
(715) 
119 
3,480 

2006
£m
(14,853)
(4,456)
133
7,055

2,884 
346 
1 
(373) 
(197) 
(562) 
145 
577 
(398) 
2,423 

2,732
411
(15)
(78)
(142)
(95)
(470)
480
(443)
2,380

100 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Deferred tax
Analysis of movements in the net deferred tax balance during the year:

1 April 2007 
Charged to the income statement 
Credited directly to equity 
Acquisitions and disposals 
Exchange movements  
31 March 2008 

Deferred tax assets and liabilities in respect of continuing operations, before offset of balances within countries, are as follows:

Accelerated tax depreciation 
Tax losses 
Deferred tax on overseas earnings 
Other short term timing differences 
31 March 2008 

Analysed in the balance sheet, after offset of balances within countries, as:

Deferred tax asset 
Deferred tax liability 
31 March 2008 

Accelerated tax depreciation 
Tax losses 
Deferred tax on overseas earnings 
Other short term timing differences 
31 March 2007 

Analysed in the balance sheet, after offset of balances within countries, as:

Deferred tax asset 
Deferred tax liability 
31 March 2007 

Gross 

Gross 
deferred  deferred tax 
tax asset 
£m 
576 
25,792 
− 
3,807 
30,175 

amounts 
liability  unrecognised 
£m 
(25) 
(25,433) 
− 
(1,997) 
(27,455) 

£m 
(1,635) 
− 
(3,535) 
(2,223) 
(7,393) 

Net 
recognised 
Less  deferred tax 
asset/ 
(liability) 
£m 
(1,084) 
359 
(3,535) 
(413) 
(4,673) 

Gross 

Gross 
deferred  deferred tax 
tax asset 
£m 
386 
13,619 
− 
4,147 
18,152 

amounts 
liability  unrecognised 
£m 
(25) 
(13,334) 
− 
(2,378) 
(15,737) 

£m 
(1,720) 
− 
(3,296) 
(1,615) 
(6,631) 

Net 
recognised 
Less  deferred tax 
asset/ 
(liability) 
£m 
(1,359) 
285 
(3,296) 
154 
(4,216) 

2008
£m
(4,216)
(52)
65
(480)
10
(4,673)

Amount
credited/
(charged)
in income
statement
£m
326
(6)
(255)
(117)
(52)

£m
436
(5,109)
(4,673)

Amount
credited/
(charged)
in income
statement
£m
112
(264)
373
469
690

£m
410
(4,626)
(4,216)

Factors affecting the tax charge in future years
Factors that may affect the Group’s future tax charge include the impact of corporate restructuring, the resolution of open issues, future planning opportunities, 
corporate acquisitions and disposals, the use of brought forward tax losses and changes in tax legislation and tax rates. For example, in June 2007, the UK Government 
issued a discussion document about the taxation of companies’ foreign profits and invited comments from business in order to develop more detailed proposals for 
further consultation and potential legislation in the 2009 calendar year. 

Vodafone is routinely subject to audit by tax authorities in the territories in which it operates and the following items have reached litigation. The Group holds provisions 
in respect of the potential tax liability that may arise. However, the amount ultimately paid may differ materially from the amount accrued and could therefore affect 
the overall profitability and cash flows of the Group in future periods.

The Group’s subsidiary Vodafone 2 is responding to an enquiry by HM Revenue & Customs (“HMRC”) with regard to the UK tax treatment of one of its Luxembourg 
holding companies under the controlled foreign companies (“CFC”) rules. Further details in relation to this enquiry are included in note 32 “Contingent liabilities”. 

A Spanish subsidiary, Vodafone Holdings Europe SL (“VHESL”), is in disagreement with the Spanish tax authorities regarding the tax treatment of interest expenses 
claimed by VHESL in the accounting periods ended 31 March 2003 and 31 March 2004. The matter is now being pursued through the Spanish court system.

Vodafone Group Plc Annual Report 2008 101

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Financials

Notes to the Consolidated Financial Statements continued

6. Taxation continued 
At 31 March 2008, the gross amount and expiry dates of losses available for carry forward are as follows:

Losses for which a deferred tax asset is recognised    
Losses for which no deferred tax is recognised  

Expiring  
within 
5 years 
£m 
275 
226 
501 

Expiring
within
6-10 years 
£m 
24 
332 
356 

Unlimited 
£m 
901 
86,780 
87,681 

Total
£m
1,200
87,338
88,538

Included above are losses amounting to £1,969 million (2007: £1,938 million) in respect of UK subsidiaries which are only available for offset against future capital gains 
and since it is uncertain whether these losses will be utilised, no deferred tax asset has been recognised. 

The losses above also include £82,204 million (2007: £41,298 million) that have arisen in overseas holding companies as a result of revaluations of those companies’ 
investments for local GAAP purposes. Since it is uncertain whether these losses will be utilised, no deferred tax asset has been recognised.

In addition to the losses described above, the Group has potential tax losses of £40,181 million (2007: £34,292 million) in respect of a write down in the value of 
investments in Germany. These losses have to date been denied by the German tax authorities. Vodafone is in continuing discussions with them regarding the 
availability of the losses. However, the outcome of these discussions and the timing of the resolution are not yet known. The Group has not recognised the availability 
of the losses, nor the income statement benefit arising from them, due to this uncertainty. If upon resolution a benefit is recognised, it may impact both the amount 
of current income taxes provided since the date of initial deduction and the amount of the benefit from tax losses the Group will recognise. The recognition of these 
benefits could affect the overall profitability of the Group in future periods. The £5,889 million increase compared to the position at 31 March 2007 is due to foreign 
exchange, as a result of sterling weakening against the euro.

The Group holds provisions in respect of deferred taxation that would arise if temporary differences on investments in subsidiaries, associates and interests in joint 
ventures were to be realised after the balance sheet date. No deferred tax liability has been recognised in respect of a further £49,000 million (2007: £34,946 million) 
of unremitted earnings of subsidiaries, associates and joint ventures because the Group is in a position to control the timing of the reversal of the temporary difference 
and it is probable that such differences will not reverse in the foreseeable future. It is not practicable to estimate the amount of unrecognised deferred tax liabilities 
in respect of these unremitted earnings. 

7. Equity dividends

Declared during the financial year: 
Final dividend for the year ended 31 March 2007: 4.41 pence per share  
(2006: 3.87 pence per share, 2005: 2.16 pence per share) 
Interim dividend for the year ended 31 March 2008: 2.49 pence per share  
(2007: 2.35 pence per share, 2006: 2.20 pence per share) 

Proposed after the balance sheet date and not recognised as a liability:  
Final dividend for the year ended 31 March 2008: 5.02 pence per share  
(2007: 4.41 pence per share, 2006: 3.87 pence per share) 

8. Earnings/(loss) per share

Weighted average number of shares for basic earnings/(loss) per share 
Effect of dilutive potential shares: restricted shares and share options(1) 
Weighted average number of shares for diluted earnings/(loss) per share 

Earnings/(loss) for basic and diluted earnings per share: 
Continuing operations 
Discontinued operations(2) 
Total 

2008 
£m 

2007 
£m 

2006
£m

2,331 

2,328 

1,386

1,322 
3,653 

1,238 
3,566 

1,367
2,753

2,667 

2,331 

2,328

2008 
Millions 
53,019 
268 
53,287 

2007 
Millions 
55,144 
− 
55,144 

2006
Millions
62,607
−
62,607

£m 

£m 

£m

6,660 
− 
6,660 

(4,932) 
(494) 
(5,426) 

(17,318)
(4,598)
(21,916)

Notes:
(1)  In the years ended 31 March 2007 and 2006, 215 million and 183 million shares, respectively, have been excluded from the calculation of diluted loss per share as they are not dilutive. 
(2) See note 29 for further information on discontinued operations, including the per share effect of discontinued operations.

102 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
9. Intangible assets

Cost: 
1 April 2006 
Exchange movements 
Arising on acquisition 
Additions  
Transfer to other investments 
Disposals 
31 March 2007 
Exchange movements 
Arising on acquisition 
Additions  
Disposals 
Other(1) 
31 March 2008 

Accumulated impairment losses and amortisation: 
1 April 2006 
Exchange movements 
Amortisation charge for the year 
Impairment losses  
Transfer to other investments 
Disposals 
31 March 2007 
Exchange movements 
Amortisation charge for the year 
Disposals 
31 March 2008 

Net book value: 
31 March 2007 
31 March 2008 

  Licences and 
spectrum 
 fees 
£m 

Goodwill 
£m 

Computer 
software 
£m 

76,130 
(2,321) 
1,746 
– 
(487) 
– 
75,068 
12,406 
4,316 
– 
– 
(28) 
91,762 

23,524 
(623) 
– 
11,600 
– 
– 
34,501 
5,925 
– 
– 
40,426 

16,991 
(431) 
707 
308 
(319) 
– 
17,256 
1,707 
3,045 
33 
(1) 
– 
22,040 

2,359 
(61) 
1,088 
– 
(30) 
– 
3,356 
433 
1,343 
– 
5,132 

3,572 
(55) 
18 
799 
– 
(29) 
4,305 
573 
8 
993 
(79) 
– 
5,800 

2,339 
(45) 
719 
– 
– 
(24) 
2,989 
436 
802 
(67) 
4,160 

Other 
£m 

755 
(99) 
257 
– 
(48) 
– 
865 
59 
256 
8 
– 
– 
1,188 

108 
(14) 
293 
– 
(11) 
– 
376 
28 
337 
– 
741 

Total
£m

97,448
(2,906)
2,728
1,107
(854)
(29)
97,494
14,745
7,625
1,034
(80)
(28)
120,790

28,330
(743)
2,100
11,600
(41)
(24)
41,222
6,822
2,482
(67)
50,459

40,567 
51,336 

13,900 
16,908 

1,316 
1,640 

489 
447 

56,272
70,331

Note:
(1)  Represents a pre-tax charge against goodwill offsetting the tax benefit arising on recognition of a pre-acquisition deferred tax asset.

For licences and spectrum fees and other intangible assets, amortisation is included within the cost of sales line within the Consolidated Income Statement.

The net book value at 31 March 2008 and expiry dates of the most significant purchased licences are as follows:

Germany 
UK 

Expiry date 
December 2020 
December 2021 

2008 
£m 
5,089 
4,579 

2007
£m
4,684
4,912

Vodafone Group Plc Annual Report 2008 103

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Financials

Notes to the Consolidated Financial Statements continued

10. Impairment
Impairment losses
The impairment losses recognised in the Consolidated Income Statement, as a separate line item within operating profit, in respect of goodwill are as follows:

Germany 
Italy 
Sweden 

Reportable segment 
Germany 
Italy 
Other Europe 

2008 
£m 
– 
– 
– 
– 

2007 
£m 
6,700 
4,900 
– 
11,600 

2006
£m
19,400
3,600
515
23,515

Germany 
During the year ended 31 March 2007, the goodwill in relation to the Group’s mobile operation in Germany was impaired by £6.7 billion following a test for impairment 
triggered by an increase in long term interest rates and increased price competition in the German market along with continued regulatory pressures.

The impairment loss for the year ended 31 March 2006 of £19.4 billion was determined as part of the annual test for impairment and was as a result of the intensification 
in price competition, principally from new market entrants, together with high levels of penetration and continued regulated reductions in incoming call rates.

The pre-tax risk adjusted discount rate used in the testing at 31 March 2007 was 10.6% (31 January 2007: 10.5%, 30 September 2006: 10.4%, 31 January 2006: 10.1%).

Italy
During the year ended 31 March 2007, the goodwill in relation to the Group’s mobile joint venture in Italy was impaired by £4.9 billion. During the second half of the 
2007 financial year, £3.5 billion of the impairment loss resulted from the estimated impact of legislation cancelling the fixed fees for the top up of prepaid cards and 
the related competitive response in the Italian market. At 30 September 2006, the goodwill was impaired by £1.4 billion, following a test for impairment triggered 
by an increase in long term interest rates.

The impairment loss for the year ended 31 March 2006 of £3.6 billion was due to competitive pressures increasing with the mobile network operators competing 
aggressively on subsidies and, increasingly, on price.

The pre-tax risk adjusted discount rate used in the testing at 31 March 2007 was 11.5% (31 January 2007: 11.2%, 30 September 2006: 10.9%, 31 January 2006: 10.1%).

Sweden
The impairment of the carrying value of goodwill of the Group’s mobile operation in Sweden in the year ended 31 March 2006 resulted from fierce competition in the 
Swedish market combined with onerous 3G licence obligations. 

Prior to its disposal in the year ended 31 March 2006, the carrying value of goodwill was tested for impairment as increased competition provided an indicator that the 
goodwill may have been further impaired. The recoverable amount of the goodwill was determined as the fair value less costs to sell, reflecting the announcement 
on 31 October 2005 that the Group’s 100% interest in Vodafone Sweden was to be sold for €953 million (£653 million). The sale completed on 5 January 2006.

Goodwill
The carrying value of goodwill at 31 March was as follows: 

Germany 
Italy 
Spain 

Other 

2008 
£m 
10,984 
13,205 
12,168 
36,357 
14,979 
51,336 

2007
£m
9,355
11,125
10,285
30,765
9,802
40,567

104 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Key assumptions used in the value in use calculations
The key assumptions used in determining the value in use are:

Assumption 
Budgeted EBITDA 

How determined
 Budgeted EBITDA, calculated as adjusted operating profit before depreciation and amortisation, has been based on past 
experience adjusted for the following:

• 

• 

• 

 voice and messaging revenue is expected to benefit from increased usage from new customers, the introduction of 
new services and traffic moving from fixed networks to mobile networks, though these factors will be partially offset 
by increased competitor activity, which may result in price declines, and the trend of falling termination rates; 
 non-messaging data revenue is expected to continue to grow strongly as the penetration of 3G enabled devices rises 
and new products and services are introduced; and
  margins are expected to be impacted by negative factors such as an increase in the cost of acquiring and retaining 
customers in increasingly competitive markets and the expectation of further termination rate cuts by regulators 
and by positive factors such as the efficiencies expected from the implementation of Group initiatives.

Budgeted capital expenditure 

 The cash flow forecasts for capital expenditure are based on past experience and includes the ongoing capital expenditure 
required to provide enhanced voice and data products and services and to meet the population coverage requirements 
of certain of the Group’s licences. Capital expenditure includes cash outflows for the purchase of property, plant and 
equipment and computer software.

Long term growth rate 

 For mobile businesses where the first five years of the ten year management plan are used for the Group’s value 
in use calculations, a long term growth rate into perpetuity has been determined as the lower of: 

Pre-tax risk adjusted discount rate 

• 
• 

 the nominal GDP rates for the country of operation; and
  the long term compound annual growth rate in EBITDA in years six to ten of the management plan.

 For mobile businesses where the full ten year management plans are used for the Group’s value in use calculations, 
a long term growth rate into perpetuity has been determined as the lower of: 

• 
• 

 the nominal GDP rates for the country of operation; and
  the compound annual growth rate in EBITDA in years nine to ten of the management plan.

 For non-mobile businesses, no growth is expected beyond management’s plans for the initial five year period.

 The discount rate applied to the cash flows of each of the Group’s operations is based on the risk free rate for ten year 
bonds issued by the government in the respective market, adjusted for a risk premium to reflect both the increased risk 
of investing in equities and the systematic risk of the specific Group operating company. In making this adjustment, 
inputs required are the equity market risk premium (that is the required increased return required over and above a risk 
free rate by an investor who is investing in the market as a whole) and the risk adjustment (“beta”) applied to reflect the 
risk of the specific Group operating company relative to the market as a whole.

 In determining the risk adjusted discount rate, management has applied an adjustment for the systematic risk to each 
of the Group’s operations determined using an average of the betas of comparable listed mobile telecommunications 
companies and, where available and appropriate, across a specific territory. Management has used a forward looking 
equity market risk premium that takes into consideration both studies by independent economists, the average equity 
market risk premium over the past ten years and the market risk premiums typically used by investment banks in 
evaluating acquisition proposals.

Key assumptions for the Group’s operations in Germany and Italy are disclosed below under “Sensitivity to changes in assumptions”. During the year ended 31 March 
2008, the most recent value in use calculation for Group’s operations in Spain was based on a pre-tax risk adjusted discount rate of 10.6% (2007: 9.7%) and long term 
growth rate of 1.4% (2007: 3.2%).

Vodafone Group Plc Annual Report 2008 105

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Financials

Notes to the Consolidated Financial Statements continued

10. Impairment continued
Sensitivity to changes in assumptions
Other than as disclosed below, management believes that no reasonably possible change in any of the above key assumptions would cause the carrying value of any 
cash generating unit to exceed its recoverable amount.

31 March 2008
As of 31 January 2008, the date of the Group’s annual impairment test, the estimated recoverable amount of the Group’s operations in Germany and Italy exceeded 
their carrying value by £2,700 million and £3,400 million respectively. The table below shows the key assumptions used in the value in use calculation and the amount 
by which each key assumption must change in isolation in order for the estimated recoverable amount to be equal to its carrying value in both cases.

Pre-tax adjusted discount rate 
Long term growth rate 
Budgeted EBITDA(1) 
Budgeted capital expenditure(2) 

 Assumptions used in value in 
use calculation 
Italy 
% 
11.5 
0.1 
1.4 
7.5 to 8.7  5.8 to 9.5 

Germany 
% 
10.2 
1.2 
(2.2) 

Germany  

Change required for carrying value
to equal the recoverable amount
Italy
  Percentage points  Percentage points
2.7
1.6 
(3.0)
(1.7) 
(4.2)
(2.0) 
6.6
4.2 

Notes:
(1)  Budgeted EBITDA is expressed as the compound annual growth rates in the initial five years of the Group’s approved management plans.
(2) Budgeted capital expenditure is expressed as the range of capital expenditure as a percentage of revenue in the initial five years of the Group’s approved management plans.

31 March 2007
Germany 
The estimated recoverable amount of the Group’s operations in Germany equalled its carrying value and, consequently, any adverse change in a key assumption could 
have caused a further impairment loss to be recognised.

The last value in use calculation during the year ended 31 March 2007 was based on the following assumptions:

•
•
•
•

Pre-tax risk adjusted discount rate of 10.6%;
Long term growth rate of 1.2%;
Budgeted EBITDA, expressed as the compound annual growth rates in the initial five years of the Group’s approved management plans, of (4.2)%; and
Budgeted capital expenditure, expressed as the range of capital expenditure as a percentage of revenue in the initial five years of the Group’s approved management 
plans, of 7.5-7.0%.

Italy
The estimated recoverable amount of the Group’s operations in Italy equalled its carrying value and, consequently, any adverse change in a key assumption could have 
caused a further impairment loss to be recognised.

The last value in use calculation during the year ended 31 March 2007 was based on the following assumptions:

•
•
•
•

Pre-tax risk adjusted discount rate of 11.5%;
Long term growth rate of 1.0%;
Budgeted EBITDA, expressed as the compound annual growth rates in the initial five years of the Group’s approved management plans, of (3.8)%; and
Budgeted capital expenditure, expressed as the range of capital expenditure as a percentage of revenue in the initial five years of the Group’s approved management 
plans, of 11.4-8.7%.

106 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
11. Property, plant and equipment

Cost: 
1 April 2006 
Exchange movements 
Arising on acquisition 
Additions 
Transfer to other investments 
Disposals 
Reclassifications 
Other 
31 March 2007 
Exchange movements 
Arising on acquisition 
Additions 
Disposals 
Reclassifications 
31 March 2008 

Accumulated depreciation and impairment: 
1 April 2006 
Exchange movements 
Charge for the year 
Transfer to other investments 
Disposals  
Other 
31 March 2007 
Exchange movements 
Charge for the year 
Disposals 
Reclassifications 
31 March 2008 

Net book value: 
31 March 2007 
31 March 2008 

Land and 
buildings 
£m 

Equipment, 
fixtures 
and fittings 
£m 

1,112 
(22) 
– 
87 
(1) 
(9) 
(4) 
77 
1,240 
201 
14 
94 
(10) 
(109) 
1,430 

353 
(7) 
72 
– 
(4) 
28 
442 
77 
79 
(10) 
(66) 
522 

25,731 
(839) 
172 
3,322 
(268) 
(692) 
4 
– 
27,430 
3,898 
1,150 
3,988 
(761) 
109 
35,814 

12,830 
(349) 
2,939 
(31) 
(605) 
– 
14,784 
2,456 
3,348 
(667) 
66 
19,987 

Total
£m

26,843
(861)
172
3,409
(269)
(701)
–
77
28,670
4,099
1,164
4,082
(771)
–
37,244

13,183
(356)
3,011
(31)
(609)
28
15,226
2,533
3,427
(677)
–
20,509

798 
908 

12,646 
15,827 

13,444
16,735

The net book value of land and buildings and equipment, fixtures and fittings includes £110 million and £51 million, respectively (2007: £49 million and £116 million) 
in relation to assets held under finance leases (see note 24). Included in the net book value of land and buildings and equipment, fixtures and fittings are assets in the 
course of construction, which are not depreciated, with a cost of £28 million and £1,013 million, respectively (2007: £13 million and £998 million). Property, plant and 
equipment with a net book value of £1,503 million (2007: £73 million) has been pledged as security against borrowings.

Vodafone Group Plc Annual Report 2008 107

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Financials

Notes to the Consolidated Financial Statements continued

12. Principal subsidiary undertakings
At 31 March 2008, the Company had the following principal subsidiary undertakings carrying on businesses which affect the profits and assets of the Group. Unless 
otherwise stated, the Company’s principal subsidiary undertakings all have share capital consisting solely of ordinary shares and are indirectly held. The country of 
incorporation or registration of all subsidiary undertakings is also their principal place of operation.

Name 
Arcor AG & Co. KG(2) 
Vodafone Albania Sh.A. 
Vodafone Americas Inc.(3) 
Vodafone Czech Republic a.s. 
Vodafone D2 GmbH 
Vodafone Egypt Telecommunications S.A.E.  
Vodafone España S.A.  
Vodafone Essar Limited(4) 
Vodafone Europe B.V. 
Vodafone Group Services Limited(5) 
Vodafone Holding GmbH 
Vodafone Holdings Europe S.L.  
Vodafone Hungary Mobile Telecommunications Limited 
Vodafone International Holdings B.V. 
Vodafone Investments Luxembourg S.a.r.l. 
Vodafone Ireland Limited 
Vodafone Libertel B.V. 
Vodafone Limited 
Vodafone Malta Limited 
Vodafone Marketing S.a.r.l. 
Vodafone Network Pty Limited  
Vodafone New Zealand Limited 
Vodafone-Panafon Hellenic Telecommunications Company S.A.  
Vodafone Portugal-Comunicações Pessoais, S.A.(6) 
Vodafone Romania S.A. 
Vodafone Telekomunikasyon A.S. 

Principal activity 
Fixed line operator 
Mobile network operator 
Holding company 
Mobile network operator 
Mobile network operator 
Mobile network operator 
Mobile network operator 
Mobile network operator 
Holding company 
Global products and services provider 
Holding company 
Holding company 
Mobile network operator 
Holding company 
Holding company 
Mobile network operator 
Mobile network operator  
Mobile network operator 
Mobile network operator 
Provider of partner network services 
Mobile network operator 
Mobile network operator 
Mobile network operator  
Mobile network operator 
Mobile network operator 
Mobile network operator 

Country of
incorporation 
or registration 
Germany 
Albania 
USA 
Czech Republic 
Germany 
Egypt 
Spain 
India 
Netherlands 
England 
Germany 
Spain 
Hungary 
Netherlands 
Luxembourg 
Ireland 
Netherlands 
England 
Malta 
Luxembourg 
Australia 
New Zealand 
Greece 
Portugal 
Romania 
Turkey 

Percentage(1) 

shareholdings
73.7
99.9
100.0
100.0
100.0
54.9
100.0
51.6
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
99.9
100.0
100.0
100.0

Notes:
(1)  Rounded to nearest tenth of one percent.
(2) Arcor AG & Co. KG is a partnership and, accordingly, its share capital is comprised solely of partners’ capital rather than share capital.
(3)  Share capital consists of 395,834,251 ordinary shares and 1.65 million class D and E redeemable preference shares, of which 100% of the ordinary shares are held by the Group.
(4)   The Group owns 100% of CGP Investments (Holdings) Limited (“CGP”), which owns a 51.58% indirect shareholding in Vodafone Essar Limited. As part of its acquisition of CGP, Vodafone acquired 
a less than 50% equity interest in Telecom Investments India Private Limited (“TII”) and in Omega Telecom Holdings Private Limited (“Omega”), which in turn have a 19.54% and 5.11% indirect 
shareholding in Vodafone Essar Limited. The Group was granted call options to acquire 100% of the shares in two companies which together indirectly own the remaining share of TII and an 
option to acquire 100% of the shares in a third company, which owns the remaining shares in Omega. The Group also granted a put option to each of the shareholders of these companies, which 
if exercised, would require Vodafone to purchase 100% of the equity in the respective company. If these options were exercised, which can only be done in accordance with Indian law prevailing 
at the time of exercise, the Group would own 66.98% of Vodafone Essar Limited. 

(5)  The entire issued share capital of Vodafone Group Services Limited is held directly by Vodafone Group Plc.
(6)  38.6% of the issued share capital of Vodafone Portugal-Comunicações Pessoais, S.A. is held directly by Vodafone Group Plc.

108 Vodafone Group Plc Annual Report 2008

 
 
 
 
13. Investments in joint ventures
Principal joint ventures
Unless otherwise stated, the Company’s principal joint ventures all have share capital consisting solely of ordinary shares, which are indirectly held, and the country of 
incorporation or registration is also their principal place of operation. 

Name 
Indus Towers Limited 
Polkomtel S.A. 
Safaricom Limited(3)(4) 
Vodacom Group (Pty) Limited 
Vodafone Fiji Limited 
Vodafone Omnitel N.V.(6) 

Principal activity 
Tower company 
Mobile network operator 
Mobile network operator 
Holding company 
Mobile network operator 
Mobile network operator 

Country of
incorporation 
or registration 
India 
Poland 
Kenya 
South Africa 
Fiji 
Netherlands 

Percentage(1)
shareholdings  
21.7(2)
19.6
35.0(5)
50.0
49.0(5)
76.9(7)

Notes:
(1)  Rounded to nearest tenth of one percent.
(2)  Vodafone Essar, in which the Group has a 51.58% equity interest, owns 42.0% of Indus Towers Limited.
(3)  The Group also holds two non-voting shares.
(4)   An initial public offering of 25% of Safaricom shares held by the Government of Kenya closed to applicants on 23 April 2008. Share allocations are expected to be announced on, or around, 

30 May 2008, following which Safaricom will be accounted for as an associate, rather than as a joint venture. The Group’s effective equity interest will remain unchanged. 

(5)   The Group holds substantive participating rights which provide it with a veto over the significant financial and operating policies of these entities and which ensure it is able to exercise joint 

control over these entities with the respective majority shareholder.

(6)   The principal place of operation of Vodafone Omnitel N.V. is Italy.
(7)   The Group considered the existence of substantive participating rights held by the minority shareholder provide that shareholder with a veto right over the significant financial and operating 
policies of Vodafone Omnitel N.V., and determined that, as a result of these rights, the Group does not have control over the financial and operating policies of Vodafone Omnitel N.V., despite 
the Group’s 76.9% ownership interest.

Effect of proportionate consolidation of joint ventures
The following presents, on a condensed basis, the effect of including joint ventures in the Consolidated Financial Statements using proportionate consolidation:

Revenue 
Cost of sales 
Gross profit 
Selling, distribution and administrative expenses 
Impairment losses 
Operating profit/(loss) 
Net financing costs 
Profit/(loss) before tax 
Income tax expense 
Profit/(loss) for the financial year 

Non-current assets 
Current assets 
Total assets 

Total shareholders’ funds 
Minority interests 
Total equity 

Non-current liabilities  
Current liabilities  
Total liabilities 
Total equity and liabilities 

2008 
£m 
6,448 
(3,225) 
3,223 
(1,155) 
– 
2,068 
(119) 
1,949 
(829) 
1,120 

2007 
£m 
6,232 
(3,077) 
3,155 
(1,121) 
(4,900) 
(2,866) 
46 
(2,820) 
(614) 
(3,434) 

2008 
£m 
19,102 
235 
19,337 

16,036 
13 
16,049 

352 
2,936 
3,288 
19,337 

2006
£m
5,756
(2,832)
2,924
(885)
(3,600)
(1,561)
27
(1,534)
(711)
(2,245)

2007
£m
16,594
1,062
17,656

17,754
8
17,762

333
(439)
(106)
 17,656

Vodafone Group Plc Annual Report 2008 109

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Financials

Notes to the Consolidated Financial Statements continued

14. Investments in associated undertakings
The Company’s principal associated undertakings all have share capital consisting solely of ordinary shares, unless otherwise stated, and are all indirectly held. 
The country of incorporation or registration of all associated undertakings is also their principal place of operation. 

Name 
Cellco Partnership(2) 
Société Française du Radiotéléphone S.A. 

Principal activity 
Mobile network operator 
Mobile network and fixed line operator 

Country of
incorporation 
or registration 
USA 
France 

Percentage(1)

shareholdings
45.0
44.0

Notes:
(1)  Rounded to nearest tenth of one percent.
(2)  Cellco Partnership trades under the name Verizon Wireless. The principal office of the partnership is One Verizon Way, Basking Ridge, New Jersey, 07920 USA while the registered office is 

CSC – the Corporation Service Company, 2711 Centreville Road, Suite 400, Wilmington, DE 19808, USA.

The Group’s share of the aggregated financial information of equity accounted associated undertakings is set out below. The comparative information includes the share 
of results in Belgacom Mobile S.A. and Swisscom Mobile A.G. up to the date of their disposal on 3 November 2006 and 20 December 2006, respectively (see note 29). 

Revenue 
Share of result in associated undertakings 

Non-current assets 
Current assets 
Share of total assets 

Non-current liabilities 
Current liabilities 
Minority interests 
Share of total liabilities and minority interests 
Share of equity shareholders’ funds in associated undertakings 

2008 
£m 
13,630 
2,876 

2007 
£m 
12,919 
2,728 

2008 
£m 
25,951 
2,546 
28,497 

1,830 
3,736 
386 
5,952 
22,545 

2006
£m
12,480
2,428

2007
£m
25,120
1,998
27,118

2,067
4,438
386
6,891
20,227

15. Other investments
Other investments comprise the following, all of which are classified as available-for-sale, with the exception of other debt and bonds, which are classified as loans and 
receivables, and cash held in restricted deposits:

Listed securities: 
  Equity securities 
Unlisted securities: 
  Equity securities 
  Public debt and bonds 
  Other debt and bonds 
Cash held in restricted deposits 

2008 
£m 

2007
£m

4,813 

3,915

949 
24 
1,352 
229 
7,367 

634
20
1,046
260
5,875

The fair values of listed securities are based on quoted market prices and include the Group’s 3.2% investment in China Mobile Limited, which is listed on the Hong 
Kong and New York stock exchanges and incorporated under the laws of Hong Kong. China Mobile Limited is a mobile network operator and its principal place of 
operation is China.

Unlisted equity securities include a 26% interest in Bharti Infotel Private Limited, through which the Group has a 4.36% economic interest in Bharti Airtel Limited. 
Unlisted equity investments are recorded at fair value where appropriate, or at cost if their fair value cannot be reliably measured as there is no active market upon 
which they are traded. 

For public debt and bonds and cash held in restricted deposits, the carrying amount approximates fair value. 

Other debt and bonds include preferred equity and a subordinated loan received as part of the disposal of Vodafone Japan to SoftBank. The fair value of these 
instruments cannot be reliably measured as there is no active market in which these are traded.

110 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
16. Inventory

Goods held for resale 

Inventory is reported net of allowances for obsolescence, an analysis of which is as follows:

1 April 
Transfer in respect of discontinued operations 
Exchange movements 
Amounts charged to the income statement 
31 March 

Cost of sales includes amounts related to inventory amounting to £4,320 million (2007: £3,797 million; 2006: £3,662 million).

17. Trade and other receivables

Included within non-current assets: 
Trade receivables 
Other receivables 
Prepayments and accrued income 
Derivative financial instruments 

Included within current assets: 
Trade receivables 
Amounts owed by associated undertakings 
Other receivables 
Prepayments and accrued income 
Derivative financial instruments 

2008 
£m 
100 
– 
11 
7 
118 

2008 
£m 
417 

2007 
£m 
97 
– 
(2) 
5 
100 

2008 
£m 

49 
66 
121 
831 
1,067 

3,549 
21 
494 
2,426 
61 
6,551 

2007
£m
288

2006
£m
121
(40)
1
15
97

2007
£m

42
45
183
224
494

2,844
14
226
1,859
80
5,023

The Group’s trade receivables are stated after allowances for bad and doubtful debts based on management’s assessment of creditworthiness, an analysis of which is 
as follows:

1 April 
Transfer in respect of discontinued operations 
Exchange movements 
Amounts charged to administrative expenses 
Trade receivables written off 
31 March 

2008 
£m 
473 
– 
73 
293 
(175) 
664 

2007 
£m 
431 
– 
(16) 
201 
(143) 
473 

The carrying amounts of trade and other receivables approximate their fair value. Trade and other receivables are predominantly non-interest bearing.

Included within “Derivative financial instruments”: 
Fair value through the income statement (held for trading): 

Interest rate swaps 

  Foreign exchange swaps 

Fair value hedges: 

Interest rate swaps 

2008 
£m 

70 
42 
112 

780 
892 

2006
£m
474
(41)
4
168
(174)
431

2007
£m

60
78
138

166
304

The fair values of these financial instruments are calculated by discounting the future cash flows to net present values using appropriate market interest and foreign 
currency rates prevailing at 31 March.

Vodafone Group Plc Annual Report 2008 111

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Financials

Notes to the Consolidated Financial Statements continued

18. Cash and cash equivalents

Cash at bank and in hand 
Money market funds 
Repurchase agreements 
Commercial paper 
Cash and cash equivalents as presented in the balance sheet 
Bank overdrafts 
Cash and cash equivalents as presented in the cash flow statement 

2008 
£m 
451 
477 
478 
293 
1,699 
(47) 
1,652 

2007
£m
827
5,525
–
1,129
7,481
(23)
7,458

Bank balances and money market funds comprise cash held by the Group on a short term basis with original maturity of three months or less. The carrying amount of 
these assets approximates their fair value.

All commercial paper investments and repurchase agreements have a maturity of less than three months and the carrying value approximates the fair value.

19. Called up share capital

Authorised: 
Ordinary shares of 113/7 US cents each (2007: 113/7 US cents) 
B shares of 15 pence each 
Deferred shares of 15 pence each 

Ordinary shares allotted, issued and fully paid(1):  
1 April 
Allotted during the year 
Consolidated during the year 
31 March 

B shares allotted, issued and fully paid(2): 
1 April 
Issued during the year 
Redeemed during the year 
Converted to deferred shares and subsequently cancelled during the year 
31 March 

Number 

68,250,000,000 
38,563,935,574 
 28,036,064,426 

58,085,695,298 
169,360,427 
– 
58,255,055,725 

2008
£m 

4,875 
5,784 
4,206 

4,172 
10 
– 
4,182 

Number 

68,250,000,000 
38,563,935,574 
28,036,064,426 

66,251,332,784 
118,241,919 
(8,283,879,405) 
58,085,695,298 

2007
£m

4,875
5,784
4,206

4,165
7
–
4,172

132,001,365 
– 
(44,572,227) 
– 
  87,429,138 

20 
– 
(7) 
– 
13 

– 
66,271,035,240 
(38,102,969,449) 
(28,036,064,426) 
132,001,365 

–
9,941
(5,715)
(4,206)
20

Notes:
(1)   At 31 March 2008, the Group held 5,132,496,335 (2007: 5,250,617,951) treasury shares with a nominal value of £368 million (2007: £377 million). The market value of shares held was 

£7,745 million (2007: £7,115 million). During the year, 101,466,161 treasury shares (2007: 91,595,624 treasury shares) were reissued under Group share option schemes.

(2)  On 31 July 2006, Vodafone Group Plc undertook a return of capital to shareholders via a B share scheme and associated share consolidation. A total of 66,271,035,240 B shares were issued on that 
day, and 66,271,035,240 existing ordinary shares of 10 US cents each were consolidated into 57,987,155,835 new ordinary shares of 113/7 cents each. B shareholders were given the alternatives of 
initial redemption or future redemption at 15 pence per share or the payment of an initial dividend of 15 pence per share. The initial redemption took place on 4 August 2006 with future 
redemption dates on 5 February and 5 August each year until 5 August 2008 when the Company expects to exercise its right to redeem all B shares still in issue at their nominal value of 15 pence. 
B shareholders that chose future redemption are entitled to receive a continuing non-cumulative dividend of 75 per cent of sterling LIBOR payable semi-annually in arrear until they are 
redeemed. The continuing B share dividend is shown within financing costs in the income statement. B shareholders are only entitled to receive notice of (or attend, speak or vote at) any general 
meeting if the business includes a resolution for the winding up of the Company. If the Company is wound up, the holders of the B shares are entitled, before any payment to the ordinary 
shareholders, to repayment of the amount paid up on each B share together with any outstanding entitlement to the B share continuing dividend. 

 By 31 March 2008, total capital of £9,011 million had been returned to shareholders, £5,720 million by way of capital redemption and £3,291 million by way of initial dividend (note 21). The 
outstanding B share liability at 31 March 2008 has been classified as a financial liability. During the period, a transfer of £7 million (2007: £9,004 million) in respect of the B shares has been made 
from retained losses (note 23) to the capital redemption reserve (note 21). The redemptions and initial dividend are shown within cash flows from financing activities in the cash flow statement.

Allotted during the year

UK share awards and option scheme awards 
US share awards and option scheme awards 
Total for share awards and option scheme awards 

 Number 
152,400,497 
16,959,930 
169,360,427 

Nominal 
value 
£m 
9 
1 
10 

Net
proceeds
£m
249
24
273

112 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
20. Share-based payments 
The Company currently uses a number of equity settled share plans to grant 
options and shares to its directors and employees.

The maximum aggregate number of ordinary shares which may be issued in respect 
of share options or share plans will not (without shareholder approval) exceed:

•

•

10% of the ordinary share capital of the Company in issue immediately prior 
to the date of grant, when aggregated with the total number of ordinary shares 
which have been allocated in the preceding ten year period under all plans; 
and
5% of the ordinary share capital of the Company in issue immediately prior to 
the date of grant, when aggregated with the total number of ordinary shares 
which have been allocated in the preceding ten year period under all plans, 
other than any plans which are operated on an all-employee basis.

Share options
Vodafone Group Sharesave Scheme
The Vodafone Group 1998 Sharesave Scheme (the “Sharesave Scheme”) enables 
UK staff to acquire shares in the Company through monthly savings of up to £250 
over a three or five year period, at the end of which they also receive a tax free 
bonus. The savings and bonus may then be used to purchase shares at the option 
price, which is set at the beginning of the invitation period and usually at a 
discount of 20% to the then prevailing market price of the Company’s shares.

Vodafone Group executive schemes
The Vodafone Global Incentive Plan is a discretionary plan under which share 
options are granted to directors and certain employees. Some of the share 
options are subject to performance conditions. Options are normally exercisable 
between three and ten years from the date of grant. 

The Company has a number of discretionary share option plans, under which 
awards are no longer made: the Vodafone Group 1998 Company Share Option 
Scheme and Vodafone Group 1988 Executive Share Option Scheme (which are 
UK HM Revenue and Customs approved); the Vodafone Group 1998 Executive 
Share Option Scheme and the Vodafone 1988 Share Option Scheme (which are 
unapproved); and the Vodafone Group 1999 Long Term Incentive Plan. Some 
of the options are subject to performance conditions. Options are normally 
exercisable between three and ten years from the date of grant.

For grants made to US employees, prior to 7 July 2003 the options have phased 
vesting over a four year period and are exercisable in respect of ADSs. For grants 
made from 7 July 2003, options are normally exercisable between three and 
ten years from the date of grant, subject to the satisfaction of predetermined 
performance conditions and are exercisable in respect of ADSs. 

Other share option schemes
Share option schemes are operated by certain of the Group’s subsidiary 
undertakings although awards are no longer made under these schemes. 

Share plans
Vodafone Share Incentive Plan
The Share Incentive Plan enables UK staff to acquire shares in the Company 
through monthly purchases of up to £125 per month or 5% of salary, whichever 
is lower. For each share purchased by the employee, the Company provides a free 
matching share.

Vodafone Group AllShares 
All permanent employees at 1 April 2007 received a conditional award of 
320 shares (2007: 340) in Vodafone Group Plc on 2 July 2007, under the Vodafone 
Global Incentive Plan. The awards vest after two years and are not subject to 
performance conditions but are subject to continued employment.

Vodafone Group executive plans
Under the Vodafone Global Incentive Plan and its predecessor the Vodafone 
Group Plc 1999 Long Term Stock Incentive Plan, awards of performance shares 
are granted to directors and certain employees. The release of these shares is 
conditional upon achievement of performance targets measured over a three 
year period.

Under the Vodafone Group Deferred Share Bonus Plan, directors and certain 
employees may defer their annual bonus into shares. Subject to continued 
employment and retention of the deferred shares for two years, additional shares 
are released at the end of this two year period if a performance condition has 
been satisfied.

Movements in ordinary share options and ADS options outstanding

1 April 
Granted during the year 
Forfeited during the year  
Exercised during the year 
Expired during the year 
31 March 

Weighted average exercise price: 
1 April 
Granted during the year 
Forfeited during the year  
Exercised during the year 
Expired during the year 
31 March 

2008 
Millions 
3 
– 
– 
(1) 
(1) 
1 

$21.46 
– 
– 
$19.52 
$28.50 
$18.15 

2007 
Millions 
8 
– 
– 
(3) 
(2) 
3 

ADS 
2006 
Millions 
11 
– 
– 
(2) 
(1) 
8 

$26.53 
– 
– 
$18.50 
$41.86 
$21.46 

$24.49 
– 
– 
$15.08 
$36.83 
$26.53 

2008 
Millions 
584 
46 
(30) 
(204) 
(23) 
373 

£1.35 
£1.63 
£1.67 
£1.20 
£1.72 
£1.42 

2007 
Millions 
787 
65 
(31) 
(179) 
(58) 
584 

£1.32 
£1.12 
£1.26 
£1.05 
£1.68 
£1.35 

Ordinary
2006
Millions
1,123
64
(40)
(325)
(35)
787

£1.25
£1.35
£1.46
£0.93
£1.83
£1.32

Vodafone Group Plc Annual Report 2008 113

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Financials

Notes to the Consolidated Financial Statements continued

20. Share-based payments continued
Summary of options outstanding and exercisable at 31 March 2008

Vodafone Group Savings Related and Sharesave Scheme:
£0.01 – £1.00 
£1.01 – £2.00 

Vodafone Group Executive Schemes:
£1.01 – £2.00 
£2.01 – £3.00 

Vodafone Group 1999 Long Term Stock Incentive Plan:
£0.01 – £1.00 
£1.01 – £2.00 

Other Share Option Plans:
£1.01 – £2.00 
£2.01 – £3.00 
Greater than £3.01 

Vodafone Group 1999 Long Term Stock Incentive Plan:
$10.01 – $30.00 

Fair value 

Outstanding 
shares 
Millions 

Weighted 
average 
exercise 
price 

Outstanding 
Weighted 
average 
remaining 
contractual 
life 
Months 

Exercisable 
shares 
Millions 

Weighted 
average 
exercise 
price 

Exercisable
Weighted
average
remaining
contractual
life
Months

12 
12 
24 

5 
23 
28 

69 
247 
316 

2 
2 
1 
5 

1 

£0.93 
£1.21 
£1.07 

£1.60 
£2.75 
£2.53 

£0.90 
£1.47 
£1.34 

£1.21 
£2.05 
£3.20 
£1.78 

$18.15 

27 
32 
30 

6 
25 
22 

51 
70 
66 

43 
47 
33 
43 

48 

– 
– 
– 

5 
23 
28 

69 
141 
210 

2 
2 
1 
5 

1 

– 
– 
– 

£1.60 
£2.75 
£2.53 

£0.90 
£1.49 
£1.29 

£1.21 
£2.05 
£3.20 
£1.78 

$17.59 

–
–
–

6
25
22

51
46
48

43
47
33
43

46

ADS options 

Ordinary share options

Expected share price volatility 
Dividend yield 
Risk free rates 
Exercise price(1) 

2007 
5-6 

2008 
4-5 

Other 
2006 
8-9 
  25.5-33.5%  27.3-28.3%  17.9-18.9% 
2.8-3.2% 
4.2% 
£1.36 

3.8-4.2% 
4.4-5.7% 
£1.67-1.76 

5.1-5.5% 
4.8% 
£1.15 

2008 
4-5 

Board of directors and 
Executive Committee 
2006 
2007 
6-7 
5-6 
25.7-27.7%  24.0-27.7%  17.6-18.6% 
2.6-3.0% 
4.8-5.5% 
4.2% 
4.7-4.9% 
£1.45 
£1.15-1.36 

4.0-4.4% 
5.5% 
£1.68 

2008 
4-5 

2007 
5-7 
25.5-33.5%  25.5-28.3% 
5.1-6.1% 
4.6-4.9% 
£1.14-1.16 

3.8-4.2% 
4.4-5.7% 
£1.67-1.76 

Other
2006
8-9
17.9-18.9%
2.8-3.2%
4.2%
£1.36

Note:
(1)   In the years ended 31 March 2008 and 31 March 2007, there was more than one option grant.

The fair value of options is estimated at the date of grant using a lattice-based option valuation model, which incorporates ranges of assumptions for inputs as 
disclosed above. Certain options granted to the Board of directors and Executive Committee have a market based performance condition attached and hence the 
assumptions are disclosed separately. 

Share awards
Movements in non-vested shares during the year ended 31 March 2008 are as follows:

1 April 2007 
Granted 
Vested 
Forfeited 
31 March 2008 

All Shares 
Weighted 
average fair 
value at 
grant date 
£1.13 
£1.55 
£1.26 
£1.26 
£1.30 

Millions 
33 
19 
(15) 
(3) 
34 

Other 
Weighted 
average fair 
value at 
grant date 
£1.04 
£1.38 
£1.11 
£1.09 
£1.16 

Millions 
197 
89 
(50) 
(23) 
213 

Total
Weighted
average fair
value at
grant date
£1.05
£1.41
£1.15
£1.11
£1.18

Millions 
230 
108 
(65) 
(26) 
247 

Other information
The weighted average grant date fair value of options granted during the 2008 financial year was £0.34 (2007: £0.22, 2006: £0.30). 

The total fair value of shares vested during the year ended 31 March 2008 was £75 million (2007: £41 million, 2006: £18 million).

The compensation cost included in the Consolidated Income Statement in respect of share options and share plans for continuing operations was £107 million 
(2007: £93 million, 2006: £109 million), which is comprised entirely of equity-settled transactions. Including discontinued operations, the compensation cost 
included in the Consolidated Income Statement in respect of share options and share plans in total was £107 million (2007: £93 million, 2006: £114 million). 

The average share price for the year ended 31 March 2008 was 166 pence.

114 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
21. Transactions with equity shareholders

Share 

1 April 2005 
Issue of new shares 
Purchase of own shares 
Own shares released on vesting of share awards 
Cancellation of own shares held 
Share-based payment charge, inclusive of tax credit of £9 million 
31 March 2006 
Issue of new shares 
Own shares released on vesting of share awards 
Share consolidation 
B share capital redemption 
B share preference dividend 
Share-based payment charge, inclusive of tax charge of £16 million 
31 March 2007 
Issue of new shares 
Own shares released on vesting of share awards 
B share capital redemption 
Transfer of B share nominal value in respect of own shares deferred and cancelled 
Share-based payment charge, inclusive of tax credit of £7 million 
31 March 2008 

22. Movements in accumulated other recognised income and expense

premium  Own shares 
held 
account 
£m 
£m 
(5,121) 
52,284 
− 
152 
(6,500) 
− 
370 
8 
3,053 
− 
− 
− 
(8,198) 
52,444 
− 
154 
151 
− 
− 
(9,026) 
− 
− 
− 
− 
− 
– 
43,572 
263 
14 
− 
(915) 
− 
42,934 

Additional 
paid-in 
capital 
£m 
100,081 
(44) 
− 
(8) 
− 
123 
100,152 
(44) 
− 
− 
− 
− 
77 
(8,047)  100,185 
(134) 
(14) 
− 
− 
114 
100,151 

− 
191 
− 
− 
− 
(7,856) 

Capital
redemption
reserve
£m
−
−
−
−
128
−
128
−
−
−
5,713
3,291
−
9,132
−
−
7
915
−
10,054

1 April 2005 
Gains/(losses) arising in the year 
Transfer to the income statement on disposal 
Tax effect 
31 March 2006 
(Losses)/gains arising in the year 
Transfer to the income statement on disposal 
Tax effect 
31 March 2007 
Gains/(losses) arising in the year 
Transfer to the income statement on disposal 
Tax effect 
31 March 2008 

23. Movements in retained losses

1 April 
Profit/(loss) for the financial year 
Equity dividends (note 7) 
Gain on expiration of equity put right 
Loss on issue of treasury shares 
B share capital redemption 
B share preference dividend 
Cancellation of shares 
Grant of equity put right(1) 
31 March 

Available-
for-sale 
investments 
reserve 
£m 
339 
710 
− 
(5) 
1,044 
2,108 
− 
− 
3,152 
1,949 
(570) 
− 
4,531 

Pensions 
reserve 
£m 
(79) 
(43) 
− 
13 
(109) 
65 
− 
(15) 
(59) 
(47) 
− 
10 
(96) 

Asset
revaluation
surplus 
£m 
− 
112 
− 
− 
112 
− 
− 
− 
112 
− 
− 
− 
112 

Translation 
reserve 
£m 
1,521 
1,486 
36 
− 
3,043 
(3,802) 
838 
22 
101 
5,827 
(7) 
53 
5,974 

Other 
£m 
− 
− 
− 
− 
− 
− 
− 
− 
− 
37 
− 
− 
37 

Total
£m
1,781
2,265
36
8
4,090
(1,629)
838
7
3,306
7,766
(577)
63
10,558

2008 
£m 
(85,253) 
6,660 
(3,653) 
− 
(60) 
(7) 
− 
− 
333 
(81,980) 

2007 
£m 
(67,356) 
(5,426) 
(3,566) 
142 
(43) 
(5,713) 
(3,291) 
– 
– 
(85,253) 

2006
£m
(39,511)
(21,916)
(2,753)
−
(123)
−
−
(3,053)
−
(67,356)

Note:
(1)   In the year ended 31 March 2008, a charge of £333 million, representing the fair value of put options granted by the Group over the Essar group’s interest in Vodafone Essar, has been recognised 

as an expense. The offsetting credit was recognised in retained losses, as no equivalent liability arose in respect of the fair value of the put options granted.

Vodafone Group Plc Annual Report 2008 115

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Financials

Notes to the Consolidated Financial Statements continued

24. Borrowings
Financial risk management
The Group’s treasury function provides a centralised service to the Group 
for funding, foreign exchange, interest rate management and counterparty 
risk management. 

The Group has investments in repurchase agreements which are fully 
collateralised investments. The collateral is Sovereign and Supranational debt 
of major EU countries denominated in euros and US dollars and can be readily 
converted to cash. In the event of any default, ownership of the collateral would 
revert to the Group. Detailed below is the value of the collateral held by the 
Group at 31 March 2008:

Treasury operations are conducted within a framework of policies and guidelines 
authorised and reviewed annually by the Company’s Board, most recently on 
25 September 2007. A Treasury Risk Committee, comprising of the Group’s 
Chief Financial Officer, Group General Counsel and Company Secretary, Group 
Treasurer and Director of Financial Reporting, meets at least annually to review 
treasury activities and its members receive management information relating 
to treasury activities on a quarterly basis. In accordance with the Group treasury 
policy, a quorum for meetings is four members and either the Chief Financial 
Officer or Group General Counsel and Company Secretary must be present at 
each meeting. The Group accounting function, which does not report to the 
Group Treasurer, provides regular update reports of treasury activity to the Board. 
The Group’s internal auditors review the internal control environment regularly. 

The Group uses a number of derivative instruments that are transacted, for risk 
management purposes only, by specialist treasury personnel. There has been 
no significant change during the financial year, or since the end of the year, 
to the types of financial risks faced by the Group or the Group’s approach to the 
management of those risks.

Capital management
The following table summarises the capital of the Group:

Cash and cash equivalents 
Derivative financial instruments 
Borrowings 
Net debt 
Equity 
Capital 

2008 
£m 
(1,699) 
(348) 
27,194 
25,147 
76,471 
101,618 

2007
£m
(7,481)
(85)
22,615
15,049
67,293
82,342

The Group’s policy is to borrow centrally, using a mixture of long term and short 
term capital market issues and borrowing facilities, to meet anticipated funding 
requirements. These borrowings, together with cash generated from operations, 
are on-lent or contributed as equity to certain subsidiaries. The Board has 
approved three debt protection ratios, being: net interest to operating cash flow 
(plus dividends from associated undertakings); retained cash flow (operating cash 
flow plus dividends from associated undertakings less interest, tax, dividends 
to minorities and equity dividends) to net debt; and operating cash flow (plus 
dividends from associated undertakings) to net debt. These internal ratios establish 
levels of debt that the Group should not exceed other than for relatively short 
periods of time and are shared with the Group’s debt rating agencies, being 
Moody’s, Fitch Ratings and Standard & Poor’s. The Group complied with these 
ratios throughout the financial year.

Credit risk
The Group considers its exposure to credit risk at 31 March to be as follows:

Bank deposits 
Repurchase agreements 
Money market fund investments 
Commercial paper investments 
Derivative financial instruments 
Other investments – debt and bonds 
Trade receivables 

2008 
£m 
451 
478 
477 
293 
892 
1,376 
3,598 
7,565 

2007
£m
827
–
5,525
1,129
304
1,066
2,886 
11,737

Investments in commercial paper and money market deposits are in accordance 
with established internal Treasury policies which dictate that an investment’s long 
term credit rating is no lower than single A. Additionally, the Group invests in AAA 
unsecured money market mutual funds where the investment is limited to 10% 
of each fund.

Sovereign 
Supranational 

2008 
£m 
418 
60 
478 

2007
£m
–
–
–

The majority of the Group’s trade receivables are due for maturity within 
90 days and largely comprise amounts receivable from consumers and business 
customers. At 31 March 2008, £1,546 million (2007: £1,084 million) of trade 
receivables were not yet due for payment. Total trade receivables consisted 
of £2,881 million (2007: £1,997 million) relating to the Europe region and 
£717 million (2007: £890 million) relating to the EMAPA region. Accounts are 
monitored by management and provisions for bad and doubtful debts raised 
where it is deemed appropriate. 

The following table presents ageing of receivables that are past due and are 
presented net of provisions for doubtful receivables that have been established.

30 days or less 
Between 31 – 60 days 
Between 61 – 180 days 
Greater than 180 days 

2008 
£m 
1,714 
117 
115 
106 
2,052 

2007
£m
1,559
72
111
60
1,802

Concentrations of credit risk with respect to trade receivables are limited given 
that the Group’s customer base is large and unrelated. Due to this, management 
believes there is no further credit risk provision required in excess of the normal 
provision for bad and doubtful receivables. Amounts charged to administrative 
expenses during the year ended 31 March 2008 were £293 million 
(2007: £201 million, 2006: £168 million) (see note 17).

The Group has other investments in preferred equity and a subordinated loan 
received as part of the disposal of Vodafone Japan to SoftBank in the 2007 
financial year. The carrying value of those investments at 31 March 2008 was 
£1,346 million (2007: £1,046 million).

In respect of financial instruments used by the Group’s treasury function, the 
aggregate credit risk the Group may have with one counterparty is limited by 
reference to the long term credit ratings assigned for that counterparty by 
Moody’s, Fitch Ratings and Standard & Poor’s. While these counterparties may 
expose the Group to credit losses in the event of non-performance, it considers 
the possibility of material loss to be acceptable because of this policy.

Liquidity risk
At 31 March 2008, the Group had $11.3 billion committed undrawn bank facilities 
and $15 billion and £5 billion commercial paper programmes, supported by the 
$11.3 billion committed bank facilities, available to manage its liquidity. The Group 
uses commercial paper and bank facilities to manage short term liquidity and 
manages long term liquidity by raising funds on capital markets. 

Market risk
Interest rate management
Under the Group’s interest rate management policy, interest rates on monetary 
assets and liabilities denominated in euros, sterling and US dollars are maintained 
on a floating rate basis, unless the forecast interest charge for the next 18 months 
is material in relation to forecast results, in which case rates are fixed. Where 
assets and liabilities are denominated in other currencies, interest rates may also 
be fixed. In addition, fixing is undertaken for longer periods when interest rates are 
statistically low.

At 31 March 2008, 77% (2007: 29%) of the Group’s gross borrowings were fixed 
for a period of at least one year. A one hundred basis point fall or rise in market 
interest rates for all currencies in which the Group had borrowings at 31 March 2008 

116 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
would reduce or increase profit before tax by approximately £3 million (2007: 
increase or reduce by £24 million), including mark-to-market revaluations of 
interest rate and other derivatives and the potential interest on outstanding 
tax issues. There would be no material impact on equity.

Foreign exchange management
As Vodafone’s primary listing is on the London Stock Exchange, its share price is 
quoted in sterling. Since the sterling share price represents the value of its future 
multi-currency cash flows, principally in euro, sterling and US dollars, the Group 
maintains the currency of debt and interest charges in proportion to its expected 
future principal multi-currency cash flows and has a policy to hedge external 
foreign exchange risks on transactions denominated in other currencies above 
certain de minimis levels. As the Group’s future cash flows are increasingly likely 
to be derived from emerging markets, it is likely that more debt in emerging 
market currencies will be drawn.

As such, at 31 March 2008, 119% of net debt was denominated in currencies other 
than sterling (80% euro, 27% US dollar and 12% other), while 19% of net debt 
had been purchased forward in sterling in anticipation of sterling denominated 
shareholder returns via dividends. This allows euro, US dollar and other debt to 
be serviced in proportion to expected future cash flows and, therefore, provides 
a partial hedge against income statement translation exposure, as interest costs 
will be denominated in foreign currencies. Yen debt is used as a hedge against the 
value of yen assets as the Group has minimal yen cash flows. A relative weakening 
in the value of sterling against certain currencies in which the Group maintains 
cash and cash equivalents has resulted in an increase in cash and cash 
equivalents of £129 million from currency translation differences.

Under the Group’s foreign exchange management policy, foreign exchange 
transaction exposure in Group companies is generally maintained at the lower 
of €5 million per currency per month or €15 million per currency over a six 
month period. The Group is exposed to profit and loss account volatility on the 
retranslation of certain investments received upon the disposal of Vodafone 
Japan to SoftBank which are yen denominated financial instruments but are 

Carrying value and fair value information

owned by legal entities with either a sterling or euro functional currency. In addition, 
a US dollar denominated financial liability arising from the put rights granted over 
the Essar Group’s interests in Vodafone Essar in the 2008 financial year and discussed 
on page 118, were granted by a legal entity with a euro functional currency. 
A 10%, 2% or 1% (2007: 2%, 5% or nil) change in the ¥/£, ¥/€ or US$/€ exchange 
rates would have a £47 million, £17 million or £23 million (2007: £8 million, £33 
million and nil) impact on profit or loss in relation to these financial instruments.

The Group recognises foreign exchange movements in equity for the translation of 
net investment hedging instruments and balances treated as investments in foreign 
operations. However, there is no net impact on equity for exchange rate movements 
as there would be an offset in the currency translation of the foreign operation.

The following table details the Group’s sensitivity of the Group’s adjusted operating 
profit to a strengthening of the Group’s major currencies in which it transacts. 
The percentage movement applied to each currency is based on the average 
movements in the previous three annual reporting periods. The analysis has been 
performed based on the movement occurring at the start of the reporting period 
and is calculated by retranslating the adjusted operating profit of each entity 
whose functional currency is either euro or US dollar.

Euro 6% change – Adjusted operating profit 
US dollar 7% change – Adjusted operating profit 

2008
£m
357
177

At 31 March 2007, sensitivity of the Group’s adjusted operating profit was 
analysed for euro 3% change and US$ 8% change, representing £175 million and 
£176 million respectively.

Equity risk
The Group has equity investments, primarily in China Mobile Limited and Bharti 
Infotel Private Limited, which are subject to equity risk. See note 15 for further 
details on the carrying value of these investments.

Financial liabilities measured at amortised cost:
  Bank loans 
  Bank overdrafts 
  Redeemable preference shares 
  Finance lease obligations 
  Bonds 
  Other liabilities 
Loans and bonds in fair value hedge relationships 

The fair value and carrying value of the Group’s short term borrowings is as follows:

Short term 
borrowings 
£m 

Long term 
borrowings 
£m 

806 
47 
– 
9 
1,125 
1,740 
805 
4,532 

2,669 
– 
985 
60 
4,439 
2,945 
11,564 
22,662 

Financial liabilities measured at amortised cost  

Loans in fair value hedge relationships: 
4.161% US dollar 150m bond due November 2007 
3.95% US dollar 500m bond due January 2008 
4.625% euro 250m bond due January 2008 
4.625% euro 500m bond due January 2008 
5.5% euro 400m bond due July 2008 
6.25% sterling 250m bond due July 2008 
6.25% sterling 150m bond due July 2008 
6.65% US dollar 500m bond due May 2008 
4.0% euro 300m bond due January 2009 
Short term borrowings 

2008

Total 
£m 

3,475 
47 
985 
69 
5,564 
4,685 
12,369 
27,194 

2008 
£m 
3,715 

– 
– 
– 
– 
37 
250 
150 
126 
237 
4,515 

Short term 
borrowings 
£m 

Long term
borrowings 
£m 

94 
23 
– 
7 
1,648 
2,202 
843 
4,817 

2,086 
– 
818 
59 
3,953 
156 
10,726 
17,798 

2007

Total
£m

2,180
23
818
66
5,601
2,358
11,569
22,615

Fair value 
2007 
£m 
3,972 

 Carrying value
2007
£m
3,974

2008 
£m 
3,727 

76 
252 
170 
341 
– 
– 
– 
– 
– 
4,811 

– 
– 
– 
– 
39 
249 
148 
130 
239 
4,532 

77
254
171
341
–
–
–
–
–
4,817

Vodafone Group Plc Annual Report 2008 117

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Financials

Notes to the Consolidated Financial Statements continued

24. Borrowings continued 
The fair value and carrying value of the Group’s long term borrowings is as follows:

Financial liabilities measured at amortised cost: 
Bank loans 
Redeemable preference shares 
Finance lease obligations 
Bonds: 
  Euro FRN due July 2008 
  Euro FRN due February 2009 
  Euro FRN due February 2010 
  US dollar FRN due June 2011 
  Euro FRN due January 2012 
  Euro FRN due January 2012 
  US dollar FRN due February 2012 
  Euro FRN due September 2013 
  Euro FRN due June 2014 
  5.125% euro 500m bond due April 2015 
  5% euro 750m bond due June 2018 
Other liabilities(1) 

Loans in fair value hedge relationships: 
5.5% euro 400m bond due July 2008 
6.25% sterling 250m bond due July 2008 
6.25% sterling 150m bond due July 2008 
6.65% US dollar 500m bond due May 2008 
4.0% euro 300m bond due January 2009 
4.25% euro 1.4bn bond due May 2009 
4.25% euro 500m bond due May 2009 
4.75% euro 3bn bond due May 2009 
7.75% US dollar 2.75bn bond due February 2010 
5.5% US dollar 750m bond due June 2011 
5.35% US dollar 500m bond due February 2012 
3.625% euro 750m bond due November 2012 
6.75% Australian dollar 265m bond due January 2013 
5.0% US dollar 1bn bond due December 2013 
4.625% sterling 350m bond due September 2014 
5.375% US dollar 500m bond due January 2015 
5.375% US dollar 400m bond due January 2015 
5.0% US dollar 750m bond due September 2015 
5.75% US dollar 750m bond due March 2016 
4.75% euro 300m bond due June 2016 
4.75% euro 200m bond due June 2016 
5.625% US dollar 1.3bn bond due February 2017 
4.625% US dollar 500m bond due July 2018 
5.375% euro 500m bond June 2022 
5.625% sterling 250m bond due December 2025 
7.875% US dollar 750m bond due February 2030 
5.9% sterling 450m bond due November 2032 
6.25% US dollar 495m bond due November 2032 
6.15% US dollar 1.2bn bond due February 2037 
6.15% US dollar 500m bond due February 2037 
Long term borrowings 

2008 
£m 

2,669 
985 
60 

– 
– 
237 
227 
775 
232 
236 
644 
930 
397 
578 
2,984 

– 
– 
– 
– 
– 
1,112 
397 
695 
1,466 
386 
255 
564 
121 
532 
319 
256 
205 
419 
375 
227 
151 
640 
227 
374 
220 
409 
410 
258 
568 
237 
21,777 

Fair value 
2007 
£m 

2,086 
818 
59 

849 
102 
204 
224 
683 
205 
254 
582 
– 
350 
515 
156 

32 
251 
151 
129 
203 
950 
339 
596 
1,480 
385 
255 
487 
108 
464 
321 
250 
200 
423 
384 
204 
136 
650 
231 
– 
242 
441 
454 
250 
609 
– 
17,712 

 Carrying value
2007
£m

2008 
£m 

2,669 
985 
60 

– 
– 
240 
176 
805 
241 
253 
679 
998 
427 
620 
2,945 

– 
– 
– 
– 
– 
1,135 
408 
709 
1,492 
410 
271 
584 
119 
541 
347 
268 
215 
406 
415 
245 
164 
716 
257 
420 
259 
514 
458 
275 
665 
271 
22,662 

2,086
818
59

858
102
205
178
685
197
255
579
–
365
529
156

34
249
149
132
204
965
348
602
1,467
390
256
492
110
502
334
249
199
375
384
209
140
661
235
–
253
481
451
252
603
–
17,798

Note:
(1)   Amount at 31 March 2008 includes £2,476 million (2007 : £nil) in relation to the written put options disclosed in note 12 and written put options granted to the Essar Group that, if exercised, 
would allow the Essar Group to sell its 33% shareholding in Vodafone Essar to the Group for US$5 billion or to sell between US$1 billion and US$5 billion worth of Vodafone Essar shares at an 
independently appraised fair market value.

Fair values are calculated using discounted cash flows with a discount rate based upon forward interest rates available to the Group at the balance sheet date.

Banks loans include a ZAR7.2 billion loan held by Vodafone Holdings SA Pty Limited (“VHSA”), which directly and indirectly owns the Group’s 50% interest in Vodacom 
Group (Pty) Limited. VHSA has pledged its 100% equity shareholding in Vodafone Investments SA (“VISA”) as security for its loan obligations. The terms and conditions 
of the pledge mean that should VHSA not meet all of its loan payment and performance obligations, the lenders may sell the equity shareholding in its subsidiary VISA 
at market value to recover their losses, with any remaining sales proceeds being returned to VHSA. Vodafone International Holdings B.V. and VISA have also guaranteed 
this loan with recourse only to the VHSA and Vodafone Telecommunications Investment SA (“VTISA”) shares they have respectively pledged. The terms and conditions 
of the security arrangement mean the lenders may be able to sell these respective shares in preference to the VISA shares held by VHSA. An arrangement has been put 
in place where the Vodacom Group (Pty) Limited shares held by VHSA and VTISA are held in an escrow account to ensure the shares cannot be sold to satisfy the pledge 
made by both companies. The maximum collateral provided is ZAR7.5 billion, being the carrying value of the bank loan at 31 March 2008 (2007: ZAR8.6 billion).

118 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Bank loans also include INR66 billion of loans held by Vodafone Essar Limited (“VEL”) and its subsidiaries (the “VEL Group”, a total of eight legal entities), which form the 
operating companies in India. The VEL Group has a number of security arrangements supporting its secured loan obligations comprising its physical assets and certain 
share pledges of the shares under VEL. The terms and conditions of the security arrangements mean that should members of the VEL Group not meet all of their loan 
payment and performance obligations, the lenders may sell the pledged shares and/or assets to recover their losses, with any remaining sales proceeds being 
returned to the VEL Group. Six of the eight legal entities provide cross guarantees to the lenders.

Maturity of borrowings

The maturity profile of the anticipated future cash flows including interest in relation to the Group’s non-derivative financial liabilities on an undiscounted basis, which, 
therefore, differs from both the carrying value and fair value, is as follows: 

Within one year 
In one to two years 
In two to three years 
In three to four years 
In four to five years 
In more than five years 

Effect of discount/financing rates  
31 March 2008 

Within one year 
In one to two years 
In two to three years 
In three to four years 
In four to five years 
In more than five years 

Effect of discount/financing rates  
31 March 2007 

  Redeemable 
preference 
shares 
£m 
43 
104 
77 
43 
43 
1,132 
1,442 
(457) 
985 

Bank 
loans 
£m 
838 
369 
1,490 
346 
142 
423 
3,608 
(133) 
3,475 

Finance 
lease 
obligations 
£m 
12 
12 
12 
12 
11 
26 
85 
(16) 
69 

116 
142 
153 
1,265 
265 
384 
2,325 
(145) 
2,180 

43 
43 
43 
43 
43 
1,187 
1,402 
(584) 
818 

11 
11 
10 
10 
9 
32 
83 
(17) 
66 

Loans in fair
Other  value hedge
liabilities  relationships 
£m 
1,443 
4,168 
398 
1,016 
1,082 
9,459 
17,566 
(5,197) 
12,369 

£m 
1,788 
110 
2,732 
– 
223 
137 
4,990 
(258) 
4,732 

2,225 
21 
– 
51 
– 
84 
2,381 
– 
2,381 

1,464 
1,346 
3,802 
355 
979 
9,140 
17,086 
(5,517) 
11,569 

Bonds 
£m 
1,368 
464 
214 
1,671 
139 
2,990 
6,846 
(1,282) 
5,564 

1,853 
1,100 
334 
123 
1,430 
1,707 
6,547 
(946) 
5,601 

Total
£m
5,492
5,227
4,923
3,088
1,640
14,167
34,537
(7,343)
27,194

5,712
2,663
4,342
1,847
2,726
12,534
29,824
(7,209)
22,615

The maturity profile of the Group’s financial derivatives (which include interest rate and foreign exchange swaps), using undiscounted cash flows, is as follows:

Within one year 
In one to two years 
In two to three years 
In three to four years 
In four to five years 
In more than five years 

The currency split of the Group’s foreign exchange derivatives, all of which mature in less than one year, is as follows: 

Sterling 
Euro 
US dollar 
Japanese yen 
Other 

Payable 
£m 
14,931 
433 
378 
399 
380 
3,662 
20,183 

2008
Receivable 
£m 
14,749 
644 
441 
430 
406 
4,637 
21,307 

Payable 
£m 
15,163 
611 
503 
403 
400 
3,577 
20,657 

2007
Receivable
£m
15,163
626
587
398
387
3,596
20,757

Payable 
£m 
2,126 
10,111 
2,076 
27 
42 
14,382 

2008
Receivable 
£m 
8,262 
– 
4,992 
15 
797 
14,066 

Payable 
£m 
1,000 
7,204 
6,178 
– 
84 
14,466 

2007
Receivable
£m
5,477
–
8,166
106
747
14,496

Payables and receivables are stated separately in the table above as settlement is on a gross basis. The £316 million net payable (2007: £30 million net receivable) 
in relation to foreign exchange financial instruments in the table above is split £358 million (2007: £48 million) within trade and other payables and £42 million 
(2007: £78 million) within trade and other receivables.

The present value of minimum lease payments under finance lease arrangements under which the Group has leased certain of its equipment is analysed as follows:

Within one year 
In two to five years 
In more than five years 

2008 
£m 
9 
37 
24 

2007
£m
7
30
29

Vodafone Group Plc Annual Report 2008 119

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Financials

Notes to the Consolidated Financial Statements continued

Borrowing facilities 
At 31 March 2008, the Group’s most significant committed borrowing facilities 
comprised two bank facilities of $6,125 million (£3,083 million) and $5,200 million 
(£2,617 million) expiring between two and five years and in more than five years, 
respectively (2007: two bank facilities of $5,925 million (£3,010 million) and 
$5,025 million (£2,553 million)), a ¥259 billion (£1,306 million, 2007: ¥259 billion 
(£1,117 million)) term credit facility, which expires between two and five years and 
a €400 million (£318 million, 2007: €400 million (£272 million)) loan facility, which 
expires in more than five years. The US dollar bank facilities remained undrawn 
throughout the financial year, the ¥259 billion term credit facility was fully drawn 
down on 21 December 2005 and the €400 million loan facility was fully drawn 
down on 14 February 2007.

Under the terms and conditions of the $6,125 million and $5,200 million bank 
facilities, lenders have the right, but not the obligation, to cancel their 
commitment 30 days from the date of notification of a change of control of the 
Company and have outstanding advances repaid on the last day of the current 
interest period. 

The facility agreement provides for certain structural changes that do not affect 
the obligations of the Company to be specifically excluded from the definition 
of a change of control. This is in addition to the rights of lenders to cancel their 
commitment if the Company has committed an event of default. 

Substantially the same terms and conditions apply in the case of Vodafone 
Finance K.K.’s ¥259 billion term credit facility, although the change of control 
provision is applicable to any guarantor of borrowings under the term credit 
facility. Additionally, the facility agreement requires Vodafone Finance K.K. to 
maintain a positive tangible net worth at the end of each financial year. As of 
31 March 2008, the Company was the sole guarantor. 

The terms and conditions of the €400 million loan facility are similar to those 
of the US dollar bank facilities, with the addition that, should the Group’s Turkish 
operating company spend less than the equivalent of $800 million on capital 
expenditure, the Group will be required to repay the drawn amount of the facility 
that exceeds 50% of the capital expenditure.

In addition to the above, certain of the Group’s subsidiaries had committed 
facilities at 31 March 2008 of £2,548 million (2007: £1,030 million) in aggregate, 
of which £473 million (2007: £278 million) was undrawn. Of the total committed 
facilities, £1,031 million (2007: £99 million) expires in less than one year, 
£743 million (2007: £574 million) expires between two and five years, and 
£774 million (2007: £357 million) expires in more than five years. The increase in 
2008 is predominantly due to the inclusion of Vodafone Essar facilities totalling 
£1,736 million.

Redeemable preference shares
Redeemable preference shares comprise class D and E preferred shares issued by 
Vodafone Americas, Inc. An annual dividend of $51.43 per class D and E preferred 
share is payable quarterly in arrears. The dividend for the year amounted to 
£42 million (2007: £45 million). The aggregate redemption value of the class D 
and E preferred shares is $1.65 billion. The holders of the preferred shares are 
entitled to vote on the election of directors and upon each other matter coming 
before any meeting of the shareholders on which the holders of ordinary shares 
are entitled to vote. Holders are entitled to vote on the basis of twelve votes for 
each share of class D or E preferred stock held. The maturity date of the 825,000 
class D preferred shares is 6 April 2020. The 825,000 class E preferred shares 
have a maturity date of 1 April 2020. The class D and E preferred shares have 
a redemption price of $1,000 per share plus all accrued and unpaid dividends.

24. Borrowings continued 
Interest rate and currency of borrowings

Currency 
Sterling 
Euro 
US dollar 
Japanese yen 
Other 
31 March 2008 

Sterling 
Euro 
US dollar 
Japanese yen 
Other 
31 March 2007 

Total  Floating rate 
borrowings 
£m 
1,563 
9,673 
8,456 
1,516 
2,396 
23,604 

  borrowings 
£m 
1,563 
10,787 
10,932 
1,516 
2,396 
27,194 

Fixed rate 

Other
borrowings(1)  borrowings
£m
–
–
2,476
–
–
2,476

£m 
– 
1,114 
– 
– 
– 
1,114 

1,520 
9,295 
9,687 
1,118 
995 
22,615 

1,520 
8,382 
9,687 
1,118 
995 
21,702 

– 
913 
– 
– 
– 
913 

–
–
–
–
–
–

(1)  The weighted average interest rate for the Group’s euro denominated fixed rate borrowings 
is 5.1% (2007: 5.1%). The weighted average time for which the rates are fixed is 8.8 years 
(2007: 9.8 years).

Other borrowings of £2,476 million are the liabilities arising under put options 
granted over interests in Vodafone Essar.

Interest on floating rate borrowings is generally based on national LIBOR 
equivalents or government bond rates in the relevant currencies.

The figures shown in the tables above take into account interest rate swaps used 
to manage the interest rate profile of financial liabilities. 

At 31 March 2008, the Group had entered into foreign exchange contracts to 
decrease its sterling, US dollar and other currency borrowings above by amounts 
equal to £6,136 million, £2,916 million and £755 million respectively and to 
increase its euro and Japanese Yen borrowings above by amounts equal to 
£10,111 million and £12 million respectively.

At 31 March 2007, the Group had entered into foreign exchange contracts to 
decrease its sterling, US dollar, Japanese yen and other currency borrowings 
above by amounts equal to £4,477 million, £1,988 million, £106 million and 
£663 million respectively and to increase its euro borrowings above by amounts 
equal to £7,204 million.

Further protection from euro and Japanese yen interest rate movements on 
debt is provided by interest rate swaps. At 31 March 2008, the Group had euro 
denominated interest rate swaps for amounts equal to £796 million. The average 
effective rate which has been fixed, is 2.62%. In addition, the Group has entered 
into euro denominated forward starting interest rate swaps for amounts equal to 
£3,183 million and £796 million, which cover the periods June 2008 to June 2009 
and September 2008 to September 2009, respectively. The effective rates, 
which have been fixed, range from 2.87% per annum to 3.02% per annum.

120 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
25. Post employment benefits
Background
At 31 March 2008, the Group operated a number of pension plans for the benefit 
of its employees throughout the world, which vary depending on the conditions 
and practices in the countries concerned. The Group’s pension plans are provided 
through both defined benefit and defined contribution arrangements. Defined 
benefit schemes provide benefits based on the employees’ length of pensionable 
service and their final pensionable salary or other criteria. Defined contribution 
schemes offer employees individual funds that are converted into benefits at the 
time of retirement.

The principal defined benefit pension scheme of the Group is in the United 
Kingdom. This tax approved final salary scheme was closed to new entrants from 
1 January 2006. The assets of the scheme are held in an external trustee 
administered fund. In addition, the Group operates defined benefit schemes in 
Germany, Greece, India, Ireland, Italy, Turkey and the United States. Defined 
contribution pension schemes are currently provided in Australia, Egypt, Greece, 
Hungary, Ireland, Italy, Kenya, Malta, the Netherlands, New Zealand, Portugal, 
South Africa, Spain and the United Kingdom.

Income statement expense

Defined contribution schemes 
Defined benefit schemes 
Total amount charged to the 
income statement (note 35) 

2008 
£m 
63 
28 

91 

2007 
£m 
32 
62 

94 

2006
£m
28
52

80

Defined benefit schemes
The principal actuarial assumptions used for estimating the Group’s benefit 
obligations are set out below:

2008(1) 

2007(1) 

2006(1)

Weighted average actuarial assumptions
used at 31 March:
Rate of inflation 
Rate of increase in salaries 
Rate of increase in pensions in  
payment and deferred pensions 
Discount rate 
Expected rates of return: 
Equities 
Bonds(2) 
Other assets 

3.1% 
4.3% 

3.1% 
6.1% 

8.0% 
4.4% 
1.3% 

2.7% 
4.4% 

2.7% 
5.1% 

7.8% 
4.8% 
5.3% 

2.5%
4.2%

2.5%
4.8%

7.3%
4.2%
3.4%

Notes:
(1)  Figures shown represent a weighted average assumption of the individual schemes.
(2)   For the year ended 31 March 2008 the expected rate of return for bonds consisted of a 4.7% 
rate of return for corporate bonds (2007: 5.1%) and a 3.5% rate of return for government 
bonds (2007: 4.0%).

The expected return on assets assumptions are derived by considering the 
expected long term rates of return on plan investments. The overall rate of return 
is a weighted average of the expected returns of the individual investments made 
in the group plans. The long term rates of return on equities and property are 
derived from considering current risk free rates of return with the addition of an 
appropriate future risk premium from an analysis of historic returns in various 
countries. The long term rates of return on bonds and cash investments are set 
in line with market yields currently available at the balance sheet date.

Mortality assumptions used are consistent with those recommended by the 
individual scheme actuaries and reflect the latest available tables, adjusted for 
the experience of the Group where appropriate. The largest scheme in the Group 
is the UK scheme and the tables used for this scheme indicate a further life 
expectancy for a male/female pensioner currently aged 65 of 22.0/24.8 years 
(2007: 19.4/22.4 years, 2006: 17.8/20.7 years) and a further life expectancy for 
a male/female non-pensioner member currently aged 40 of 23.2/26.0 years 
(2007: 22.1/25.1 years, 2006: 20.3/23.3 years) from age 65.

Measurement of the Group’s defined benefit retirement obligations are 
particularly sensitive to changes in certain key assumptions, including the 
discount rate. An increase or decrease in the discount rate of 0.5% would result 
in a £135 million decrease or a £145 million increase in the defined benefit 
obligation, respectively.

Charges made to the Consolidated Income Statement and Consolidated 
Statement of Recognised Income and Expense (“SORIE”) on the basis of the 
assumptions stated above are:  

Current service cost 
Interest cost 
Expected return on pension assets 
Curtailment 
Total included within staff costs  

Actuarial losses /(gains) recognised 
in the consolidated SORIE 
Cumulative actuarial losses recognised 
in the consolidated SORIE 

2008 
£m 
53 
69 
(89) 
(5) 
28 

47 

127 

2007 
£m 
74 
61 
(73) 
− 
62 

(65) 

80 

2006
£m
 57
 52
 (57)
−
 52

43

145

Vodafone Group Plc Annual Report 2008 121

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Financials

Notes to the Consolidated Financial Statements continued

25. Post employment benefits continued 
Fair value of the assets and present value of the liabilities of the schemes
The amount included in the balance sheet arising from the Group’s obligations in respect of its defined benefit schemes is as follows:

Movement in pension assets:
1 April 
Reclassification as held for sale 
Expected return on pension assets 
Actuarial (losses)/gains 
Employer cash contributions 
Member cash contributions 
Benefits paid 
Exchange rate movements 
31 March 

Movement in pension liabilities:
1 April 
Reclassification as held for sale 
Current service cost 
Interest cost  
Member cash contributions 
Actuarial (gains)/losses 
Benefits paid 
Other movements 
Exchange rate movements 
31 March 

2008 
£m 

1,251 
− 
89 
(176) 
86 
13 
(42) 
50 
1,271 

1,292 
− 
53 
69 
13 
(129) 
(42) 
(6) 
60 
1,310 

2007 
£m 

1,123 
− 
73 
26 
55 
13 
(32) 
(7) 
1,251 

1,224 
− 
74 
61 
13 
(39) 
(32) 
4 
(13) 
1,292 

An analysis of net assets/(deficits) is provided below for the Group’s principal defined benefit pension scheme in the UK and for the Group as a whole.

Analysis of net assets/(deficits): 
Total fair value of scheme assets 
Present value of funded scheme liabilities 
Net assets/(deficits) for funded schemes 
Present value of unfunded scheme liabilities 
Net assets/(deficits) 
Net assets/(deficits) are analysed as: 
Assets 
Liabilities 

2008 
£m 

934 
(902) 
32 
− 
32 

32 
− 

2007 
£m 

954 
(901) 
53 
− 
53 

53 
− 

2006 
£m 

835 
(847) 
(12) 
− 
(12) 

− 
(12) 

UK
2005 
£m 

628 
(619) 
9 
− 
9 

9 
−  

2008 
£m 

2007 
£m 

2006 
£m 

1,271 
(1,217) 
54 
(93) 
(39) 

65 
(104) 

1,251 
(1,194) 
57 
(98) 
(41) 

82 
(123) 

 1,123 
 (1,128) 
 (5) 
 (96) 
 (101) 

 19 
 (120) 

It is expected that contributions of £82 million will be paid into the Group’s defined benefit retirement schemes during the year ending 31 March 2009.

Actual return on pension assets

Actual return on pension assets 

Analysis of pension assets at 31 March is as follows:  
Equities 
Bonds 
Property 
Other 

The schemes have no direct investments in the Group’s equity securities or in property currently used by the Group.

History of experience adjustments

Experience adjustments on pension liabilities: 
Amount 
Percentage of pension liabilities 

Experience adjustments on pension assets: 
Amount 
Percentage of pension assets 

122 Vodafone Group Plc Annual Report 2008

2008 
£m 
(87) 

% 
68.5 
17.7 
0.3 
13.5 
100.0 

2007 
£m 
99 

% 
72.1 
27.5 
0.4 
− 
100.0 

2008 
£m 

2007 
£m 

2006 
£m 

(5) 
− 

(176) 
(14%) 

(2) 
− 

26 
2% 

(4) 
− 

121 
11% 

2006
£m

874
(3)
57
121
85
11 
(27)
5
1,123

998
(31)
57
52
11
164
(27)
(8)
8
1,224

Group
2005
£m

 874
 (918)
 (44)
 (80)
 (124)

 12
 (136)

2006
£m
178

% 
71.9
26.5
0.4
1.2
100.0

2005
£m

(60)
6%

24
3%

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
26. Provisions 

1 April 2006 
Exchange movements 
Amounts capitalised in the year 
Amounts charged to the income statement 
Utilised in the year − payments 
Amounts released to the income statement 
31 March 2007 
Exchange movements 
Arising on acquisition 
Amounts capitalised in the year 
Amounts charged to the income statement 
Utilised in the year − payments 
Amounts released to the income statement 
Other 
31 March 2008 

Provisions have been analysed between current and non-current as follows:

Current liabilities 
Non-current liabilities 

Asset
retirement 
obligations 
£m 
148 
(4) 
17 
− 
(2) 
− 
159 
27 
11 
27 
− 
(6) 
− 
(10) 
208 

Legal 
£m 
99 
(2) 
− 
34 
(11) 
(4) 
116 
21 
− 
− 
57 
(5) 
(11) 
− 
178 

Other
provisions 
£m 
157 
(6) 
− 
186 
(45) 
(4) 
288 
15 
2 
− 
167 
(72) 
(106) 
(18) 
276 

2008 
£m 
356 
306 
662 

Total
£m
404
(12)
17
220
(58)
(8)
563
63
13
27
224
(83)
(117)
(28)
662

2007
£m
267
296
563

Asset retirement obligations
In the course of the Group’s activities, a number of sites and other assets are utilised which are expected to have costs associated with exiting and ceasing their use. 
The associated cash outflows are generally expected to occur at the dates of exit of the assets to which they relate, which are long term in nature.

Legal 
The Group is involved in a number of legal and other disputes, including notification of possible claims. The directors of the Company, after taking legal advice, have 
established provisions after taking into account the facts of each case. The timing of cash outflows associated with legal claims cannot be reasonably determined. 
For a discussion of certain legal issues potentially affecting the Group, refer to note 32 “Contingent liabilities”.

Other provisions
Included within other provisions are amounts provided for property and restructuring costs. The associated cash outflows for restructuring costs are substantially 
short term in nature. The timing of the cash flows associated with property is dependent upon the remaining term of the associated lease.

27. Trade and other payables

Included within non-current liabilities: 
Derivative financial instruments 
Other payables 
Accruals and deferred income 

Included within current liabilities: 
Trade payables 
Amounts owed to associated undertakings 
Other taxes and social security payable 
Derivative financial instruments 
Other payables 
Accruals and deferred income 

2008 
£m 

173 
99 
373 
645 

2,963 
22 
666 
371 
442 
7,498 
11,962 

2007
£m

156
67
312
535

2,238
24
467
63
480
5,502
8,774

The carrying amounts of trade and other payables approximate their fair value. The fair values of the derivative financial instruments are calculated by discounting the 
future cash flows to net present values using appropriate market interest and foreign currency rates prevailing at 31 March.

Included within “Derivative financial instruments”: 
Fair value through the income statement (held for trading): 

Interest rate swaps 

  Foreign exchange swaps 

Fair value hedges: 

Interest rate swaps 

2008 
£m 

2007
£m

160 
358 
518 

26 
544 

68
48
116

103
219

Vodafone Group Plc Annual Report 2008 123

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
Vodafone – Financials

Notes to the Consolidated Financial Statements continued

28. Acquisitions
The aggregate cash consideration in respect of acquisitions during the year ended 31 March 2008 was £6,058 million. After deducting aggregate cash and cash 
equivalents acquired of £59 million, the net cash outflow related to acquisitions completed in the year ended 31 March 2008 was £5,999 million, of which £5,957 
million was paid during the year. The aggregate cash consideration included £5,489 million for Vodafone Essar, £457 million for Tele2 and £112 million for other 
acquisitions. Total goodwill acquired was £4,316 million and included £3,950 million in relation to Vodafone Essar, £256 million in relation to Tele2 and £110 million 
in relation to other acquisitions.

Vodafone Essar Limited (formerly Hutchison Essar Limited)
On 8 May 2007, the Group completed the acquisition of 100% of CGP Investments (Holdings) Limited (“CGP”), a company with indirect interests in Vodafone Essar 
Limited (“Vodafone Essar”), from Hutchison Telecommunications International Limited for cash consideration of US$10.9 billion (£5.5 billion). Following this transaction, 
the Group has a controlling financial interest in Vodafone Essar.

Net assets acquired: 
Identifiable intangible assets 
Property, plant and equipment 
Other investments 
Inventory 
Taxation recoverable 
Trade and other receivables 
Cash and cash equivalents 
Deferred tax asset/(liability) 
Short and long term borrowings(2) 
Provisions 
Trade and other payables 

Minority interests 
Written put options over minority interests(2) 
Goodwill 
Total consideration (including £34 million of directly attributable costs)(3) 

Fair value
Book value  adjustments 
£m 

£m 

Fair value
£m

121 
1,215 
199 
5 
5 
277 
51 
36 
(1,467) 
(11) 
(534) 
(103) 

3,068 
(155) 
− 
(2) 
− 
13 
− 
(512) 
(16) 
− 
(35) 
2,361 

3,189(1)
1,060
199
3
5
290
51
(476)
(1,483)
(11)
(569)
2,258
(936)
217
3,950
5,489

Notes:
(1)   Identifiable intangible assets of £3,189 million consist of licences and spectrum fees of £3,045 million and other intangible assets of £144 million. The weighted average lives of licences and 

spectrum fees, other intangible assets and total intangibles assets are 11 years, two years and 11 years, respectively.

(2)  Included within short term and long term borrowings are liabilities of £217 million related to written put options over minority interests.
(3)   After deducting cash and cash equivalents acquired of £51 million, the net cash outflow related to the acquisition was £5,438 million, of which £5,429 million was paid during the 2008 

financial year.

The goodwill is attributable to the expected profitability of the acquired business and the synergies expected to arise after the Group’s acquisition of CGP. The results 
of the acquired entity have been consolidated in the income statement from the date of acquisition. From the date of acquisition, the acquired entity contributed a 
£219 million loss to the profit attributable to equity shareholders of the Group. As a result of the acquisition of Vodafone Essar, the Group disposed of its 5.60% direct 
shareholding in Bharti Airtel Limited (see note 29). 

Tele2
On 3 December 2007, the Group completed the acquisition of 100%(1) of the issued share capital of Tele2 Italia SpA and Tele2 Telecommunications Services SLU 
(together referred to as “Tele2”) from Tele2 AB Group for cash consideration of €635 million (£452 million).(1)

The initial purchase price allocation has been determined to be provisional pending the completion of the final valuation of the fair value of assets acquired.

Net assets acquired: 
Identifiable intangible assets 
Property, plant and equipment 
Trade and other receivables 
Cash and cash equivalents 
Deferred tax asset/(liability) 
Short and long term borrowings 
Provisions 
Trade and other payables 

Goodwill 
Total consideration (including £6 million of directly attributable costs)(1)(2) 

Fair value
Book value  adjustments 
£m 

£m 

Fair value
£m

5 
115 
149 
5 
36 
(6) 
(1) 
(159) 
144 

106 
(11) 
− 
− 
(39) 
− 
(1) 
2 
57 

111 
104
149
5
(3)
(6)
(2)
(157)
201
256
457

Notes:
(1)   The Group acquired Tele2 for cash consideration of €747 million. 100% of the issued share capital of Tele2 Italia SpA was acquired through Vodafone Omnitel N.V., a joint venture proportionately 

consolidated by the Group, resulting in an effective Group voting interest of 76.9% and disclosed total cash consideration of €635 million (£451 million).

(2) After deducting cash and cash equivalents acquired of £5 million, the net cash outflow related to the acquisition was £452 million, of which £451 million was paid during the 2008 financial year.

The goodwill is attributable to the expected profitability of the acquired businesses and the synergies expected to arise after the acquisition. The results of the 
acquired entities have been consolidated in the income statement from the date of acquisition. The weighted average life of total intangible assets was two years. 
From the date of acquisition, the acquired entity contributed a £67 million loss to the profit attributable to equity shareholders of the Group. 

124 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Pro forma full year information
The following unaudited pro forma summary presents the Group as if CGP and Tele2 had been acquired on 1 April 2007. The impact of other acquisitions on the 
pro forma amounts disclosed below is not significant. The pro forma amounts include the results of CGP and Tele2, amortisation of the acquired intangible assets 
recognised on acquisition and the interest expenses on debt issued as a result of the acquisitions. The pro forma amounts do not include any possible synergies from 
these acquisitions. The pro forma information is provided for comparative purposes only and does not necessarily reflect the actual results that would have occurred, 
nor is it necessarily indicative of future results of operations of the combined companies.

Revenue 
Profit for the financial year 
Profit attributable to equity shareholders 

Basic earnings per share  
Diluted earnings per share 

2008
£m
35,931
6,665
6,575

Pence per share
12.40
12.34

Other
The Group completed a number of smaller acquisitions for aggregate cash consideration of £112 million, gross of £3 million cash and cash equivalents acquired in the 
2008 financial year. £77 million of the net cash consideration was paid during the year. The aggregate fair values of goodwill, identifiable assets, and liabilities of the 
acquired operations were £110 million, £29 million and £27 million, respectively.

29. Disposals and discontinued operations
India – Bharti Airtel Limited
On 9 May 2007 and in conjunction with the acquisition of Vodafone Essar, the Group entered into a share sale and purchase agreement in which a Bharti group 
company irrevocably agreed to purchase the Group’s 5.60% direct shareholding in Bharti Airtel Limited. During the year ended 31 March 2008, the Group received 
£654 million in cash consideration for 4.99% of such shareholding and recognised a net gain on disposal of £250 million, reported in non-operating income and 
expense. The Group’s remaining 0.61% direct shareholding was transferred in April 2008 for cash consideration of £87 million.

Japan – Vodafone K.K.
On 17 March 2006, the Group announced an agreement to sell its 97.7% holding in Vodafone K.K. to SoftBank. The transaction completed on 27 April 2006, with the 
Group receiving cash of approximately ¥1.42 trillion (£6.9 billion), including the repayment of intercompany debt of ¥0.16 trillion (£0.8 billion). In addition, the Group 
received non-cash consideration with a fair value of approximately ¥0.23 trillion (£1.1 billion), comprised of preferred equity and a subordinated loan. SoftBank also 
assumed debt of approximately ¥0.13 trillion (£0.6 billion). Vodafone K.K. represented a separate geographical area of operation and, on this basis, Vodafone K.K. 
was treated as a discontinued operation in Vodafone Group Plc’s annual report for the year ended 31 March 2006.

Income statement and segment analysis of discontinued operations

Segment revenue 
Inter-segment revenue 
Net revenue 
Operating expenses 
Depreciation and amortisation(1) 
Impairment loss 
Operating profit/(loss) 
Net financing costs 
Profit/(loss) before taxation 
Taxation relating to performance of discontinued operations 
Loss on disposal(2) 
Taxation relating to the classification of the discontinued operations 
Loss for the financial year from discontinued operations(3) 

Notes:
(1)  Including gains and losses on disposal of fixed assets.
(2) Includes £794 million of foreign exchange differences transferred to the income statement on disposal.
(3)  Amount attributable to equity shareholders for the year to 31 March 2008 was nil (2007: £(494) million; 2006: £(4,598) million).

Loss per share from discontinued operations

Basic loss per share 
Diluted loss per share 

2007 
£m 
520 
– 
520 
(402) 
– 
– 
118 
8 
126 
(15) 
(747) 
145 
(491) 

2006
£m
7,268
(2)
7,266
(5,667)
(1,144)
(4,900)
(4,445)
(3)
(4,448)
7
–
(147)
(4,588)

2007 
Pence 
 per share 
(0.90) 
(0.90) 

2006
Pence
per share
(7.35)
(7.35)

Vodafone Group Plc Annual Report 2008 125

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Financials

Notes to the Consolidated Financial Statements continued

29. Disposals and discontinued operations continued
Cash flows from discontinued operations

Net cash flows from operating activities 
Net cash flows from investing activities 
Net cash flows from financing activities 
Net cash flows 
Cash and cash equivalents at the beginning of the financial year  
Exchange loss on cash and cash equivalents 
Cash and cash equivalents at the end of the financial year 

Assets and liabilities of discontinued operations

Intangible assets 
Property, plant and equipment 
Other investments 
Cash and cash equivalents 
Inventory 
Trade and other receivables 
Deferred tax asset 
Total assets 

Short and long term borrowings 
Trade and other payables(1) 
Deferred tax liabilities 
Other liabilities 
Total liabilities 

Net assets 
Minority interest 
Net assets disposed 

Total consideration 
Other effects: foreign exchange recycled to the income statement on disposal 
Other 
Net loss on disposal 

Net cash inflow arising on disposal: 
Cash consideration 
Cash to settle intercompany debt 
Cash and cash equivalents disposed 

Other 

Note:
(1)  Includes £793 million of intercompany debt.

2007 
£m 
135 
(266) 
(29) 
(160) 
161 
(1) 
– 

2006
£m
1,651
(939)
(536)
176
4
(19)
161

27 April
2006
£m
3,943
4,562
29
124
148
1,147
636
10,589

(674)
(2,342)
(245)
(40)
(3,301)

7,288
(87)
7,201

7,245
(794)
3
(747)

£m

6,141
793
(124)
6,810
(12)
6,798

Belgium and Switzerland – Belgacom Mobile S.A. and Swisscom Mobile A.G.
During the year ended 31 March 2007, the Group disposed of its 25% interest in Belgacom Mobile S.A. to Belgacom S.A. and its 25% interest in Swisscom Mobile A.G. 
to Swisscom A.G. These transactions completed on 3 November 2006 and 20 December 2006, respectively. The carrying value of these investments at disposal and 
the cash effects of the transactions are summarised in the table below:

Net assets disposed 

Total cash consideration 
Other effects(1) 
Net gain on disposal(2) 

Notes:
(1)   Other effects include foreign exchange gains and losses transferred to the income statement and professional fees related to the disposal.
(2) Reported in other income and expense in the Consolidated Income Statement.

Belgacom 
Mobile 
£m 
901 

Swisscom
Mobile
£m
1,664

1,343 
(1) 
441 

1,776
(44)
68

126 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
30. Reconciliation of net cash flows from operating activities

Profit/(loss) for the financial year from continuing operations 
Loss for the financial year from discontinued operations 
Adjustments for(1): 
  Share-based payments 
  Depreciation and amortisation 
  Loss on disposal of property, plant and equipment 
  Share of result in associated undertakings 

Impairment losses 

  Other income and expense 
  Non-operating income and expense 

Investment income 

  Financing costs 

Income tax expense 

  Loss on disposal of discontinued operations 

(Increase)/decrease in inventory 
(Increase)/decrease in trade and other receivables 
Increase/(decrease) in trade and other payables   

Cash generated by operations 
Tax paid 
Net cash flows from operating activities 

Note:  
(1)  Adjustments include amounts relating to continuing and discontinued operations.

2008 
£m 
6,756 
– 

107 
5,909 
70 
(2,876) 
– 
28 
(254) 
(714) 
2,014 
2,245 
– 
(78) 
(378) 
460 
13,289 
(2,815) 
10,474 

2007 
£m 
(4,806) 
(491) 

93 
5,111 
44 
(2.728) 
11,600 
(502) 
(4) 
(789) 
1,604 
2,293 
747 
(23) 
(753) 
1,175 
12,571 
(2,243) 
10,328 

2006
£m
(17,233)
(4,588)

114
5,834
88
(2,428)
28,415
(15)
2
(353)
1,123
2,520
–
23
54
(33)
13,523
(1,682)
11,841

31. Commitments
Operating lease commitments
The Group has entered into commercial leases on certain properties, network infrastructure, motor vehicles and items of equipment. The leases have various terms, 
escalation clauses, purchase options and renewal rights, none of which are individually significant to the Group. 

Future minimum lease payments under non-cancellable operating leases comprise:

Within one year 
In more than one year but less than two years 
In more than two years but less than three years 
In more than three years but less than four years 
In more than four years but less than five years 
In more than five years 

2008 
£m 
837 
606 
475 
415 
356 
1,752 
4,441 

2007
£m
718
577
432
367
321
1,360
3,775

The total of future minimum sublease payments expected to be received under non-cancellable subleases is £154 million (2007: £107 million).

Capital and other financial commitments

Contracts placed for future capital expenditure not provided in the 
financial statements(1) 

Note:
(1)  Commitment includes contracts placed for property, plant and equipment and intangible assets.

Company and subsidiaries 
2007 
£m 

2008 
£m 

Share of joint ventures 
2007 
£m 

2008 
£m 

2008 
£m 

Group
2007
£m

1,477 

1,060 

143 

89 

1,620 

1,149

In December 2007, a consortium comprising Vodafone and the Qatar Foundation for Education, Science and Community Development (the “Qatar Foundation”) 
was named as the successful applicant in the auction to become the second mobile operator in Qatar. Subject to regulatory approvals, the licence is expected to be 
awarded by 30 June 2008. The licence will be owned by Vodafone Qatar, of which 45% is expected to be owned by the joint venture formed between Vodafone 
(owning 51%) and the Qatar Foundation (owning 49%), 15% to be owned by Qatari government institutions and the remaining 40% to be made available to Qatari 
citizens through a public offering expected to be completed in the 2008 calendar year. Following the public offering, the Group expects its effective equity interest 
in Vodafone Qatar to be 22.95%. The Group also currently expects that Vodafone Qatar will be accounted for as a subsidiary, as Vodafone expects to control 
management decisions.

By 30 June 2008, Vodafone Qatar expects to pay QAR 4,630 million (£626 million), representing 60% of the cost of the mobile licence, with the balance of the licence 
cost to be paid following completion of the public offering. The Group could be required to fund up to a maximum of QAR 1,551 million (£210 million) of the total 
licence cost, with the precise amount dependent on the success of the public offering. The remainder of the licence cost will be funded by the other shareholders 
in Vodafone Qatar. Services are expected to be launched under the Vodafone brand by the end of the 2009 financial year.

Vodafone Group Plc Annual Report 2008 127

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Financials

Notes to the Consolidated Financial Statements continued

32. Contingent liabilities

Performance bonds 
Credit guarantees – third party indebtedness 
Other guarantees and contingent liabilities 

Performance bonds
Performance bonds require the Group to make payments to third parties in the 
event that the Group does not perform what is expected of it under the terms 
of any related contracts. Group performance bonds include £26 million 
(2007: £57 million) in respect of undertakings to roll out 3G networks in Spain.

Credit guarantees – third party indebtedness
Credit guarantees comprise guarantees and indemnities of bank or other facilities, 
including those in respect of the Group’s associated undertakings and investments.

Other guarantees and contingent liabilities
Other guarantees principally comprise commitments to the Spanish tax 
authorities of £197 million (2007: £nil).

The Group also enters into lease arrangements in the normal course of business, 
which are principally in respect of land, buildings and equipment. Further details 
on the minimum lease payments due under non-cancellable operating lease 
arrangements can be found in note 31.

Legal proceedings
The Company and its subsidiaries are currently, and may be from time to time, 
involved in a number of legal proceedings, including inquiries from or discussions 
with governmental authorities, that are incidental to their operations. However, 
save as disclosed below, the Company and its subsidiaries are not involved 
currently in any legal or arbitration proceedings (including any governmental 
proceedings which are pending or known to be contemplated) which may have, 
or have had in the twelve months preceding the date of this report, a significant 
effect on the financial position or profitability of the Company and its subsidiaries. 
With the exception of the Vodafone 2 enquiry, due to inherent uncertainties, 
no accurate quantification of any cost which may arise from any of the legal 
proceedings outlined below can be made.

The Company is one of a number of co-defendants in four actions filed in 2001 
and 2002 in the Superior Court of the District of Columbia in the United States 
alleging personal injury, including brain cancer, from mobile phone use. The 
Company is not aware that the health risks alleged in such personal injury claims 
have been substantiated and is vigorously defending such claims. In August 2007, 
the Court dismissed all four actions against the Company on the basis of the 
federal pre-emption doctrine. The plaintiffs have appealed this dismissal. 

A subsidiary of the Company, Vodafone 2, is responding to an enquiry (“the 
Vodafone 2 enquiry”) by HMRC with regard to the UK tax treatment of its 
Luxembourg holding company, Vodafone Investments Luxembourg SARL (“VIL”), 
under the Controlled Foreign Companies section of the UK’s Income and 
Corporation Taxes Act 1988 (“the CFC Regime”) relating to the tax treatment of 
profits earned by the holding company for the accounting period ended 31 March 
2001. Vodafone 2’s position is that it is not liable for corporation tax in the UK 
under the CFC Regime in respect of VIL. Vodafone 2 asserts, inter alia, that the 
CFC Regime is contrary to EU law and has made an application to the Special 
Commissioners of HMRC for closure of the Vodafone 2 enquiry. In May 2005, 
the Special Commissioners referred certain questions relating to the compatibility 
of the CFC Regime with EU law to the European Court of Justice (the “ECJ”) for 
determination (“the Vodafone 2 reference”). HMRC subsequently appealed 
against the decision of the Special Commissioners to make the Vodafone 2 
reference but its appeal was rejected by both the High Court and Court of Appeal. 
The Vodafone 2 reference has still to be heard by the ECJ. Vodafone 2’s 
application for closure was stayed pending delivery of the ECJ’s judgment. 

In September 2006, the ECJ determined in the Cadbury Schweppes case 
(C-196/04) (the “Cadbury Schweppes Judgment”) that the CFC Regime is 
incompatible with EU law unless it applies only to wholly artificial arrangements 
intended to escape national tax normally payable (“wholly artificial arrangements”). 
At a hearing in March 2007, the Special Commissioners heard submissions from 
Vodafone 2 and HMRC, in light of the Cadbury Schweppes Judgment, as to 
whether the CFC Regime can be interpreted as applying only to wholly artificial 

128 Vodafone Group Plc Annual Report 2008

2008 
£m 
111 
29 
372 

2007
£m
109
34
90

arrangements and whether the Vodafone 2 reference should be maintained 
or withdrawn by the Special Commissioners. On 26 July 2007, the Special 
Commissioners handed down their judgment on these questions. The tribunal 
decided (on the basis of the casting vote of the Presiding Special Commissioner) 
that the CFC regime can be interpreted as applying only to wholly artificial 
arrangements and that the Vodafone 2 reference should be withdrawn. Vodafone 
2 is appealing these decisions to the High Court and this appeal was heard on 
20 to 22 May 2008. The High Court’s ruling is expected in the coming months.

The Company has taken provisions, which at 31 March 2008 amounted to 
approximately £2.2 billion, for the potential UK corporation tax liability and related 
interest expense that may arise in connection with the Vodafone 2 enquiry. The 
provisions relate to the accounting period which is the subject of the proceedings 
described above as well as to accounting periods after 31 March 2001 to date. 
The provisions at 31 March 2008 reflect the developments during the year. 

The Company has been served with a Complaint filed in the Supreme Court of the 
State of New York by Cem Uzan and others against the Company, Vodafone 
Telekomunikasyon A.S. (“VTAS”), Vodafone Holding A.S. and others. The plaintiffs 
make certain allegations in connection with the sale of the assets of the Turkish 
company Telsim Mobil Telekomunikasyon Hizmetleri A.S. (“Telsim”) to the Group’s 
Turkish subsidiary, which acquired the assets from the SDIF, a public agency of the 
Turkish state, in a public auction in Turkey pursuant to Turkish law in which a number 
of mobile telecommunications companies participated. The plaintiffs seek an Order 
requiring the return of the assets of Telsim to them or damages. The Company 
believes these claims have no merit and will vigorously defend the claims. 

On 12 November 2007, the Company became aware of the filing of a purported 
class action Complaint in the United States District Court for the Southern District 
of New York by The City of Edinburgh Council on behalf of the Lothian Pension 
Fund against the Company and certain of the Company’s current and former 
officers and directors for alleged violations of US federal securities laws. 
The Complaint alleged that the Company’s financial statements and certain 
disclosures between 10 June 2004 and 27 February 2006 were materially false 
and misleading, among other things, as a result of the Company’s alleged failure 
to report on a timely basis a write-down for the impaired value of Vodafone’s 
German, Italian and Japanese subsidiaries. The Complaint seeks compensatory 
damages of an unspecified amount and other relief on behalf of a putative class 
comprised of all persons who purchased publicly traded securities, including 
ordinary shares and American Depositary Receipts, of the Company between 
10 June 2004 and 27 February 2006. The plaintiff subsequently served the 
Complaint and, on or about 27 March 2008, the plaintiff filed an Amended 
Complaint, asserting substantially the same claims against the same defendants 
on behalf of the same putative investor class. The Company believes that the 
allegations are without merit and intends to defend the claims vigorously. 

Vodafone Essar Limited (“VEL”) and Vodafone International Holdings B.V. (“VIHBV”) 
each received notices in August 2007 and September 2007, respectively, from the 
Indian tax authorities alleging potential liability in connection with alleged failure 
by VIHBV to deduct withholding tax from consideration paid to the Hutchison 
Telecommunications International Limited group (“HTIL”) in respect of HTIL’s gain 
on its disposal to VIHBV of its interests in a wholly-owned subsidiary that indirectly 
holds interests in VEL. Following the receipt of such notices, VEL and VIHBV each 
filed writs seeking Orders that their respective notices be quashed and that the 
tax authorities take no further steps under the notices, inter alia. Initial hearings 
have been held before the Bombay High Court and in the case of VIHBV, the High 
Court has admitted the writ for final hearing in June 2008. VEL’s case is stayed 
pending the outcome of this hearing. Vodafone believes that neither it nor any 
other member of the Group is liable for such withholding tax and intends to 
defend this position vigorously. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
33. Directors and key management compensation
Directors
Aggregate emoluments of the directors of the Company were as follows:

Salaries and fees 
Incentive schemes 
Benefits 
Other(1) 

2008 
£m 
5 
4 
1 
– 
10 

2007 
£m 
5 
3 
1 
4 
13 

2006
£m
6
5
2
–
13

Note: 
(1)  Other includes the value of the cash allowance taken by some individuals in lieu of pension contributions and payments in respect of loss of office.

The aggregate gross pre-tax gain made on the exercise of share options in the year ended 31 March 2008 by directors who served during the year was £nil 
(2007: £3 million, 2006: less than £1 million).

Further details of directors’ emoluments can be found in “Directors’ Remuneration” on pages 71 to 81.

Key management compensation
Aggregate compensation for key management, being the directors and members of the Group Executive Committee, was as follows:

Short term employee benefits 
Post-employment benefits: 
  Defined benefit schemes 
  Defined contribution schemes 
Share-based payments 

2008 
£m 
20 

1 
1 
10 
32 

2007 
£m 
29 

1 
1 
6 
37 

2006
£m
26

2
2
16
46

34. Related party transactions
The Group’s related parties are its joint ventures (see note 13), associated undertakings (see note 14), pension schemes, directors and members of the Executive 
Committee. Group contributions to pension schemes are disclosed in note 25. Compensation paid to the Company’s Board and members of the Executive Committee 
is disclosed in note 33.

Transactions with joint ventures and associated undertakings
Related party transactions can arise with the Group’s joint ventures and associates and primarily comprise fees for the use of Vodafone products and services including, 
network airtime and access charges, and cash pooling arrangements. Except as disclosed below, no related party transactions have been entered into during the year 
which might reasonably affect any decisions made by the users of these Consolidated Financial Statements.

Transactions with associated undertakings:
  Sales of goods and services 
  Purchase of goods and services  
Amounts owed by/(owed to) joint ventures(1) 
Net interest payable to joint ventures(1) 

2008 
£m 

165 
212 
127 
27 

2007 
£m 

245  
295 
(842)  
20 

2006
£m

288
268
(378)
15

Note:
(1)  Amounts arise through Vodafone Italy being part of a Group cash pooling arrangement and represent amounts not eliminated on consolidation. Interest is paid in line with market rates.

Amounts owed by and owed to associated undertakings are disclosed within notes 17 and 27. Dividends received from associated undertakings are disclosed in the 
consolidated cash flow statement. 

Transactions with directors other than compensation
During the three years ended 31 March 2008, and as of 23 May 2008, neither any director nor any other executive officer, nor any associate of any director or any other 
executive officer, was indebted to the Company.

During the three years ended 31 March 2008, and as of 23 May 2008, the Company has not been a party to any other material transaction, or proposed transactions, 
in which any member of the key management personnel (including directors, any other executive officer, senior manager, any spouse or relative of any of the foregoing, 
or any relative of such spouse), had or was to have a direct or indirect material interest.

Vodafone Group Plc Annual Report 2008 129

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Financials

Notes to the Consolidated Financial Statements continued

35. Employees
The average employee headcount during the year by nature of activity and by segment is shown below.

By activity: 
Operations 
Selling and distribution 
Administration 

By segment: 
Germany 
Italy 
Spain 
UK 
Arcor 
Other Europe 
Europe 

Eastern Europe 
Middle East, Africa & Asia 
Pacific 
EMAPA 

Common functions 
Total continuing operations 

Discontinued operations:
Japan 

The cost incurred in respect of these employees (including directors) was(1):

Continuing operations 
Wages and salaries 
Social security costs 
Share-based payments 
Other pension costs (note 25) 

2008 
Number 

2007 
Number 

2006
Number

12,891 
22,063 
37,421 
72,375 

9,691 
6,669 
4,057 
10,367 
3,940 
8,645 
43,369 

10,398 
12,622 
3,030 
26,050 

12,630 
18,937 
34,776 
66,343 

10,383 
7,030 
4,066 
10,256 
4,038 
8,797 
44,570 

9,194 
6,839 
2,791 
18,824 

2,956 
72,375 

2,949 
66,343 

12,541
17,315
31,816
61,672

10,124
7,123
4,052
10,620
4,086
9,778
45,783

5,763
4,640
2,858
13,261

2,628
61,672

− 

233 

2,733

2008 
£m 
2,175 
325 
107 
91 
2,698 

2007 
£m 
1,979 
300 
93 
94 
2,466 

2006
£m
1,879
242
109
80
2,310

Note:
(1)  The cost incurred in respect of employees (including directors) from discontinued operations was £nil (2007: £16 million, 2006: £155 million).

36. Subsequent events
On 16 May 2008, Vodafone acquired 100% of ZYB, a privately-owned company based in Denmark, which operates a social networking and online management tool 
enabling mobile phone users to back-up and share their handsets’ contact and calendar information online, for cash consideration of €32 million (£25 million).

On 19 May 2008, the Group acquired 26.4% of Arcor previously held by minority interests for cash consideration of €474 million (£377 million). Following this 
transaction, Vodafone owns 100% of Arcor.

130 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
37. New accounting standards
The Group has not adopted and does not intend to early adopt the following pronouncements, which have been issued by the IASB or the International Financial 
Reporting Interpretations Committee (“IFRIC”), but have not yet been endorsed for use in the EU.

An amendment to IFRS 2 “Share-based Payment: Vesting Conditions and Cancellations” was issued in January 2008 and will be effective retrospectively for annual periods 
beginning on or after 1 January 2009. This amendment clarifies that vesting conditions are service conditions and performance conditions only, and as such, any other 
features of a share-based payment are not vesting conditions. It also specifies that all cancellations, whether by the entity or by other parties, should receive the same 
accounting treatment. The Group is currently assessing the impact and expected timing of adoption of this amendment on the Group’s results and financial position.

IFRS 3 (Revised) “Business Combinations” was issued in January 2008 and will apply to business combinations occurring on or after 1 April 2010. The revised standard 
introduces a number of changes in the accounting for business combinations that will impact the amount of goodwill recognised, the reported results in the period 
that a business acquisition occurs and future reported results. Assets and liabilities arising from business combinations before 1 April 2010 will not be restated and thus 
there will be no effect on the Group’s results or financial position on adoption. However, this standard is likely to have a significant impact on the accounting for 
business acquisitions post adoption.

IAS 1 (Revised) “Presentation of Financial Statements” was issued in September 2007 and will be effective for annual periods beginning on or after 1 January 2009. 
The revised standard introduces the concept of a statement of comprehensive income, which enables users of the financial statements to analyse changes in a 
company’s equity resulting from transactions with owners separately from non-owner changes. The revised standard provides the option of presenting items of 
income and expense and components of other comprehensive income either as a single statement of comprehensive income or in two separate statements. 
The Group does not currently believe the adoption of this revised standard will have a material impact on the consolidated results or financial position of the Group.

IAS 23 (Revised) “Borrowing Costs” was issued in March 2007 and will be effective for annual periods beginning on or after 1 January 2009. It requires the capitalisation 
of borrowing costs, to the extent they are directly attributable to the acquisition, production or construction of a qualifying asset. The existing option of immediate 
recognition of those borrowing costs as an expense has been removed. The Group is currently assessing the impact and expected timing of adoption of this standard 
on the Group’s results and financial position.

An amendment to IAS 27 “Consolidated and Separate Financial Statements” was issued in January 2008 and is effective for annual periods beginning on or after 
1 July 2009. The amendment requires that when a transaction occurs with non-controlling interests in Group entities that do not result in a change in control, the 
difference between the consideration paid or received and the recorded non-controlling interest should be recognised in equity. In cases where control is lost, any 
retained interest should be remeasured to fair value with the difference between fair value and the previous carrying value being recognised immediately in the 
income statement. Transactions occurring before 1 April 2010 will not be restated and thus there will be no effect on the Group’s results or financial position on 
adoption. However, the Group has historically entered into transactions that are within the scope of this standard and may do so in the future.

“Amendments to IAS 32 Financial Instruments: Presentation and IAS 1 Presentation of Financial Statements – Puttable Financial Instruments and Obligations Arising 
on Liquidation” was issued in February 2008 and is effective for annual periods beginning on or after 1 January 2009. The amendments require entities to classify 
certain financial instruments as equity if certain specific criteria are met. The Group is currently assessing the impact and expected timing of adoption of this 
amendment on the Group’s results and financial position.

IFRIC 12 “Service Concession Arrangements” was issued in November 2006 and is effective for annual periods beginning on or after 1 January 2008. The interpretation 
addresses how service concession operators should apply existing IFRSs to account for the obligations they undertake and rights they receive in service concession 
arrangements. The Group does not currently believe the adoption of these pronouncements will have a material impact on the consolidated results or financial 
position of the Group.

IFRIC 13 “Customer Loyalty Programmes” was issued in June 2007 and will be effective for annual periods beginning on or after 1 July 2008. The interpretation addresses 
how companies that grant their customers loyalty award credits when buying goods or services should account for their obligation to provide free or discounted goods 
and services if and when the customers redeem the credits. It requires that consideration received be allocated between the award credits and the other components 
of the sale. The Group is currently assessing the impact and expected timing of adoption of this standard on the Group’s results and financial position.

IFRIC 14 “IAS 19 – The Limit on a Defined Benefit Asset, Minimum Funding Requirements and their Interaction” was issued in July 2007 and is effective for annual 
periods beginning on or after 1 January 2008. The interpretation provides guidance on determining the amount of any post employment benefit surplus that could be 
recognised as an asset on the balance sheet, how a minimum funding requirement affects that measurement, and when a minimum funding requirement can create 
an onerous obligation that should be recognised as a liability in addition to that otherwise recognised under IAS 19. The Group will adopt this interpretation with effect 
from 1 April 2008 and is currently assessing the impact of adoption of this interpretation on the consolidated results and financial position of the Group.

“Improvements to IFRSs” was issued in May 2008 and its requirements are effective over a range of dates, with the earliest effective date being for annual periods 
beginning on or after 1 January 2009. This comprises a number of amendments to IFRSs, which resulted from the IASB’s annual improvements project. The Group is 
currently assessing the impact and expected timing of adoption of these amendments on the Group’s results and financial position.

Vodafone Group Plc Annual Report 2008 131

 
Vodafone – Financials

Audit Report on the Consolidated Financial Statements

Report of Independent Registered Public 
Accounting Firm to the Members of Vodafone 
Group Plc 
We have audited the Consolidated Financial Statements of Vodafone Group Plc 
which comprise the consolidated balance sheet at 31 March 2008 and 2007, 
the consolidated income statement, the consolidated cash flow statement, the 
consolidated statement of recognised income and expense for each of the three 
years in the period ended 31 March 2008 and the related notes numbered 1 to 37. 
These Consolidated Financial Statements have been prepared under the accounting 
policies set out therein. We have also audited the information in the directors’ 
remuneration report that is described as having been audited.

We have reported separately on the parent Company Financial Statements of 
Vodafone Group Plc for the year ended 31 March 2008.

Respective responsibilities of directors and auditors
The directors’ responsibilities for preparing the annual report, the directors’ 
remuneration report and the Consolidated Financial Statements in accordance 
with applicable law and International Financial Reporting Standards (“IFRS”) 
as adopted by the European Union are set out in the statement of directors’ 
responsibilities.

We planned and performed our audit so as to obtain all the information and 
explanations which we considered necessary in order to provide us with sufficient 
evidence to give reasonable assurance that the Consolidated Financial Statements 
and the part of the directors’ remuneration report to be audited are free from 
material misstatement, whether caused by fraud or other irregularity or error. 
In forming our opinion we also evaluated the overall adequacy of the presentation 
of information in the Consolidated Financial Statements and the part of the 
directors’ remuneration report to be audited.

Opinions
UK opinion
In our opinion:

•

•

•

•

 the Consolidated Financial Statements give a true and fair view, in accordance 
with IFRS as adopted by the European Union, of the state of the Group’s affairs 
as at 31 March 2008 and of its profit for the year then ended;
 the Consolidated Financial Statements have been properly prepared in 
accordance with the Companies Act 1985 and Article 4 of the IAS Regulation; 
 the part of the directors’ remuneration report described as having been audited 
has been properly prepared in accordance with the Companies Act 1985; and
 the information given in the Directors’ Report is consistent with the 
Consolidated Financial Statements. 

Our responsibility is to audit the Consolidated Financial Statements in accordance 
with relevant legal and regulatory requirements and International Standards on 
Auditing (UK and Ireland). 

As explained in note 1 to the Consolidated Financial Statements, the Group, in 
addition to complying with its legal obligation to comply with IFRS as adopted by 
the European Union, has also complied with IFRS as issued by the International 
Accounting Standards Board. 

In our opinion the Consolidated Financial Statements give a true and fair view, 
in accordance with IFRS, of the state of the Group’s affairs as at 31 March 2008 
and of its profit for the year then ended. 

US opinion
In our opinion, the Consolidated Financial Statements present fairly, in all material 
respects, the consolidated financial position of the Group at 31 March 2008 and 
2007 and the consolidated results of its operations and cash flows for each of 
the three years in the period ended 31 March 2008 in conformity with IFRS as 
adopted by the European Union and as issued by the International Accounting 
Standards Board.

We have also audited, in accordance with the standards of the Public Company 
Accounting Oversight Board (United States), the effectiveness of the Group’s 
internal control over financial reporting as at 31 March 2008, based on the criteria 
established in the Internal Control-Integrated Framework issued by the Committee 
of Sponsoring Organizations of the Treadway Commission. Our report including 
our opinions on the effectiveness of the Group’s internal control over financial 
reporting is set out on page 84.

Deloitte & Touche LLP
Chartered Accountants and Registered Auditors
London
United Kingdom
27 May 2008

We report to you our opinion as to whether the Consolidated Financial Statements 
give a true and fair view, whether the Consolidated Financial Statements have 
been properly prepared in accordance with the Companies Act 1985 and Article 4 
of the IAS Regulation and whether the part of the directors remuneration report 
described as having been audited has been properly prepared in accordance 
with the Companies Act 1985. We also report to you whether, in our opinion, 
the information given in the directors’ report is consistent with the Consolidated 
Financial Statements. 

In addition, we report to you if we have not received all the information and 
explanations we require for our audit, or if information specified by law regarding 
directors’ transactions with the Company and other members of the Group is 
not disclosed.

We review whether the corporate governance statement reflects the Company’s 
compliance with the nine provisions of the 2006 Combined Code specified for 
our review by the Listing Rules of the Financial Services Authority, and we report 
if it does not. We are not required to consider whether the board’s statement 
on internal control covers all risks and controls, or form an opinion on the 
effectiveness of the Group’s corporate governance procedures or its risk and 
control procedures.

We read the other information contained in the annual report as described 
in the contents section and consider whether it is consistent with the audited 
Consolidated Financial Statements. We consider the implications for our report 
if we become aware of any apparent misstatements or material inconsistencies 
with the Consolidated Financial Statements. Our responsibilities do not extend 
to any further information outside the annual report. 

Basis of audit opinion
We conducted our audit in accordance with International Standards on Auditing 
(UK and Ireland) issued by the Auditing Practices Board and with the standards of 
the Public Company Accounting Oversight Board (United States). An audit includes 
examination, on a test basis, of evidence relevant to the amounts and disclosures in 
the Consolidated Financial Statements and the part of the directors’ remuneration 
report to be audited. It also includes an assessment of the significant estimates 
and judgements made by the directors in the preparation of the Consolidated 
Financial Statements, and of whether the accounting policies are appropriate 
to the Group’s circumstances, consistently applied and adequately disclosed.

132 Vodafone Group Plc Annual Report 2008

 
Audit Report on the Company Financial Statements

Independent Auditor’s Report to the Members 
of Vodafone Group Plc 
We have audited the parent Company Financial Statements of Vodafone Group 
Plc for the year ended 31 March 2008 which comprise the balance sheet and the 
related notes 1 to 10. These parent Company Financial Statements have been 
prepared under the accounting policies set out therein.

We have reported separately on the Consolidated Financial Statements of 
Vodafone Group Plc for the year ended 31 March 2008 and on the information 
in the directors’ remuneration report that is described as having been audited.

Respective responsibilities of directors and auditors
The directors’ responsibilities for preparing the Annual Report and the parent 
Company Financial Statements in accordance with applicable law and United 
Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting 
Practice) are set out in the Statement of Directors’ Responsibilities.

Our responsibility is to audit the parent Company Financial Statements in 
accordance with relevant legal and regulatory requirements and International 
Standards on Auditing (UK and Ireland).

We report to you our opinion as to whether the parent Company Financial 
Statements give a true and fair view and whether the parent Company Financial 
Statements have been properly prepared in accordance with the Companies Act 
1985. We also report to you whether in our opinion the Directors’ Report is 
consistent with the parent Company Financial Statements. 

In addition we report to you if, in our opinion, the Company has not kept proper 
accounting records, if we have not received all the information and explanations 
we require for our audit, or if information specified by law regarding directors’ 
remuneration and other transactions is not disclosed.

We read the information contained in the Annual Report for the above year as 
described in the contents section and consider whether it is consistent with the 
audited parent Company Financial Statements. We consider the implications 
for our report if we become aware of any apparent misstatements or material 
inconsistencies with the parent Company Financial Statements. Our responsibility 
does not extend to any further information outside the annual report.

Basis of audit opinion
We conducted our audit in accordance with International Standards on Auditing 
(UK and Ireland) issued by the Auditing Practices Board. An audit includes 
examination, on a test basis, of evidence relevant to the amounts and disclosures 
in the parent Company Financial Statements. It also includes an assessment of 
the significant estimates and judgments made by the directors in the preparation 
of the parent Company Financial Statements, and of whether the accounting 
policies are appropriate to the Company’s circumstances, consistently applied 
and adequately disclosed.

We planned and performed our audit so as to obtain all the information and 
explanations which we considered necessary in order to provide us with sufficient 
evidence to give reasonable assurance that the parent Company Financial 
Statements are free from material misstatement, whether caused by fraud or other 
irregularity or error. In forming our opinion we also evaluated the overall adequacy 
of the presentation of information in the parent Company Financial Statements.

Opinion
In our opinion:

•

•

•

 the parent Company Financial Statements give a true and fair view, in 
accordance with United Kingdom Generally Accepted Accounting Practice, 
of the state of the Company’s affairs as at 31 March 2008;
 the parent Company Financial Statements have been properly prepared in 
accordance with the Companies Act 1985; and
 the information given in the Directors’ Report is consistent with the parent 
Company Financial Statements.

Deloitte & Touche LLP
Chartered Accountants and Registered Auditors
London
United Kingdom
27 May 2008 

Vodafone Group Plc Annual Report 2008 133

 
 
Vodafone – Financials

Company Financial Statements of Vodafone Group Plc 
at 31 March

Fixed assets
Shares in Group undertakings 
Current assets 
Debtors: amounts falling due after more than one year 
Debtors: amounts falling due within one year 

Creditors: amounts falling due within one year 
Net current assets 
Total assets less current liabilities 
Creditors: amounts falling due after more than one year 

Capital and reserves 
Called up share capital 
Share premium account 
Capital redemption reserve 
Capital reserve 
Other reserves 
Own shares held 
Profit and loss account 
Equity shareholders’ funds 

The Company Financial Statements were approved by the Board of directors on 27 May 2008 and were signed on its behalf by:

Arun Sarin 
Chief Executive 

Andy Halford   
Chief Financial Officer

The accompanying notes are an integral part of these Financial Statements.

Note 

2008 
£m 

2007
£m

3 

4 
4 

5 

5 

6 
8 
8 
8 
8 
8 
8 

64,922 

67,139

821 
126,099 
126,920 
(98,784) 
28,136 
93,058 
(14,582) 
78,476 

4,182 
42,934 
10,054 
88 
942 
(7,867) 
28,143 
78,476 

227
99,404
99,631
(76,415)
23,216
90,355
(14,388)
75,967

4,172
43,572
9,132
88
1,026
(8,044)
26,021
75,967

134 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Company Financial Statements 

1. Basis of preparation 
The separate financial statements of the Company are drawn up in accordance 
with the Companies Act 1985 and UK generally accepted accounting principles
 (“UK GAAP”). 

The preparation of Company Financial Statements in conformity with generally 
accepted accounting principles requires management to make estimates and 
assumptions that affect the reported amounts of assets and liabilities and 
disclosure of contingent assets and liabilities at the date of the Company Financial 
Statements and the reported amounts of revenue and expenses during the 
reporting period. Actual results could differ from those estimates. The estimates 
and underlying assumptions are reviewed on an ongoing basis. Revisions to 
accounting estimates are recognised in the period in which the estimate is revised 
if the revision affects only that period or in the period of the revision and future 
periods if the revision affects both current and future periods.

As permitted by Section 230 of the Companies Act 1985, the profit and loss 
account of the Company is not presented in this Annual Report. These separate 
financial statements are not intended to give a true and fair view of the profit or 
loss or cash flows of the Company. The Company has not published its individual 
cash flow statement as its liquidity, solvency and financial adaptability are 
dependent on the Group rather than its own cash flows.

The Company has taken advantage of the exemption contained in FRS 8 “Related 
party disclosures” and has not reported transactions with fellow Group undertakings.

The Company has taken advantage of the exemption contained in FRS 29 
“Financial Instruments: Disclosures” and has not produced any disclosures 
required by that standard, as disclosures that comply with FRS 29 are available 
in the Vodafone Group Plc Annual Report for the year ended 31 March 2008.

2. Significant accounting policies
The Company’s significant accounting policies are described below.

Accounting convention
The Company Financial Statements are prepared under the historical cost 
convention and in accordance with applicable accounting standards of the UK 
Accounting Standards Board and pronouncements of the Urgent Issues Task Force.

Investments 
Shares in Group undertakings are stated at cost less any provision for impairment.

The Company assesses investments for impairment whenever events or 
changes in circumstances indicate that the carrying value of an investment may 
not be recoverable. If any such indication of impairment exists, the Company 
makes an estimate of the recoverable amount. If the recoverable amount of the 
cash-generating unit is less than the value of the investment, the investment 
is considered to be impaired and is written down to its recoverable amount. 
An impairment loss is recognised immediately in the profit and loss account.

For available-for-sale investments, gains and losses arising from changes in fair 
value are recognised directly in equity, until the investment is disposed of or is 
determined to be impaired, at which time the cumulative gain or loss previously 
recognised in equity, determined using the weighted average cost method, 
is included in the net profit or loss for the period.

Foreign currencies 
In preparing the Company Financial Statements, transactions in currencies other 
than the Company’s functional currency are recorded at the rates of exchange 
prevailing on the dates of the transactions. At each balance sheet date, monetary 
items denominated in foreign currencies are retranslated at the rates prevailing 
on the balance sheet date. Non-monetary items carried at fair value that are 
denominated in foreign currencies are retranslated at the rate prevailing on the 
date when fair value was determined. Non-monetary items that are measured 
in terms of historical cost in a foreign currency are not retranslated.

Exchange differences arising on the settlement of monetary items, and on the 
retranslation of monetary items, are included in the profit and loss account for the 
period. Exchange differences arising on the retranslation of non-monetary items 
carried at fair value are included in the profit and loss account for the period. 

Borrowing costs
All borrowing costs are recognised in the profit and loss account in the period 
in which they are incurred.

Taxation
Current tax, including UK corporation tax and foreign tax, is provided at amounts 
expected to be paid (or recovered) using the tax rates and laws that have been 
enacted or substantively enacted by the balance sheet date.

Deferred tax is provided in full on timing differences that exist at the balance 
sheet date and that result in an obligation to pay more tax, or a right to pay less 
tax in the future. The deferred tax is measured at the rate expected to apply in 
the periods in which the timing differences are expected to reverse, based on 
the tax rates and laws that are enacted or substantively enacted at the balance 
sheet date. Timing differences arise from the inclusion of items of income and 
expenditure in taxation computations in periods different from those in which 
they are included in the Company Financial Statements. Deferred tax assets are 
recognised to the extent that it is regarded as more likely than not that they will 
be recovered. Deferred tax assets and liabilities are not discounted.

Financial instruments
Financial assets and financial liabilities in respect of financial instruments are 
recognised on the Company Balance Sheet when the Company becomes a party 
to the contractual provisions of the instrument.

Financial liabilities and equity instruments 
Financial liabilities and equity instruments issued by the Company are classified 
according to the substance of the contractual arrangements entered into and the 
definitions of a financial liability and an equity instrument. An equity instrument is 
any contract that evidences a residual interest in the assets of the Company after 
deducting all of its liabilities and includes no obligation to deliver cash or other 
financial assets. The accounting policies adopted for specific financial liabilities 
and equity instruments are set out below.

Capital market and bank borrowings
Interest-bearing loans and overdrafts are initially measured at fair value (which is 
equal to cost at inception) and are subsequently measured at amortised cost 
using the effective interest rate method, except where they are identified as a 
hedged item in a fair value hedge. Any difference between the proceeds net of 
transaction costs and the settlement or redemption of borrowings is recognised 
over the term of the borrowing. 

Equity instruments
Equity instruments issued by the Company are recorded at the proceeds received, 
net of direct issue costs.

Derivative financial instruments and hedge accounting 
The Company’s activities expose it to the financial risks of changes in foreign 
exchange rates and interest rates. 

The use of financial derivatives is governed by the Group’s policies approved by 
the Board of directors, which provide written principles on the use of financial 
derivatives consistent with the Group’s risk management strategy. 

Derivative financial instruments are initially measured at fair value on the contract 
date and are subsequently re-measured to fair value at each reporting date. 
The Company designates certain derivatives as hedges of the change of fair 
value of recognised assets and liabilities (“fair value hedges”). Hedge accounting 
is discontinued when the hedging instrument expires or is sold, terminated or 
exercised, or no longer qualifies for hedge accounting.

Vodafone Group Plc Annual Report 2008 135

Vodafone – Financials

Notes to the Company Financial Statements continued

2. Significant accounting policies continued
Fair value hedges 
The Company’s policy is to use derivative instruments (primarily interest rate swaps) to convert a proportion of its fixed rate debt to floating rates in order to hedge the 
interest rate risk arising, principally, from capital market borrowings.

The Company designates these as fair value hedges of interest rate risk with changes in fair value of the hedging instrument recognised in the profit and loss account 
for the period together with the changes in the fair value of the hedged item due to the hedged risk, to the extent the hedge is effective. The ineffective portion is 
recognised immediately in the profit and loss account.

Share-based payments
The Group operates a number of equity settled share based compensation plans for the employees of subsidiary undertakings using the Company’s equity 
instruments. The fair value of the compensation given in respect of these share based compensation plans is recognised as a capital contribution to the Company’s 
subsidiary undertakings over the vesting period. The capital contribution is reduced by any payments received from subsidiary undertakings in respect of these share-
based payments.

Dividends paid and received
Dividends paid and received are included in the Company Financial Statements in the period in which the related dividends are actually paid or received or, in respect 
of the Company’s final dividend for the year, approved by shareholders.

Pensions
The Company is the sponsoring employer of the Vodafone Group Pension Scheme, a defined benefit pension scheme. The Company is unable to identify its share 
of the underlying assets and liabilities of the Vodafone Group Pension Scheme on a consistent and reasonable basis. Therefore, the Company has applied the 
guidance within FRS 17 to account for defined benefit schemes as if they were defined contribution schemes and recognise only the contribution payable each year. 
The Company had no contributions payable for the years ended 31 March 2008 and 31 March 2007.

3. Fixed assets
Shares in Group undertakings

Cost:
1 April 2007 
Additions 
Capital contributions arising from share-based payments  
Contributions received in relation to share-based payments 
Disposals 
31 March 2008 

Amounts provided for:
1 April 2007 
Amounts provided for during the year  
31 March 2008 

Net book value: 
31 March 2007 
31 March 2008 

At 31 March 2008, the Company had the following principal subsidiary undertakings:

Name  
Vodafone European Investments  
Vodafone Group Services Limited 

4. Debtors

Amounts falling due within one year:
Amounts owed by subsidiary undertakings 
Taxation recoverable 
Other debtors 

Amounts falling due after more than one year:
Deferred taxation 
Other debtors 

136 Vodafone Group Plc Annual Report 2008

£m

72,322
24
107
(191)
(2,069)
70,193

5,183
88
5,271

67,139
64,922

Holding company 
Global products and services provider 

Country of 

Percentage
Principal activity  incorporation   shareholding
100.0
100.0

England 
England 

2008 
£m 

2007
£m

125,838 
137 
124 
126,099 

99,071
137
196
99,404

4 
817 
821 

3
224
227

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
5. Creditors

Amounts falling due within one year:
Bank loans and other loans 
Amounts owed to subsidiary undertakings 
Group relief payable 
Other creditors 
Accruals and deferred income 

Amounts falling due after more than one year: 
Other loans 
Other creditors 

2008 
£m 

2007
£m

4,442 
93,891 
42 
393 
16 
98,784 

3,656
72,568
101
82
8
76,415

14,409 
173 
14,582 

14,216
172
14,388

Included in amounts falling due after more than one year are other loans of £8,279 million, which are due in more than five years from 1 April 2008 and are payable 
otherwise than by instalments. Interest payable on this debt ranges from 3.625% to 7.875%.

6. Share capital

Authorised:
Ordinary shares of 113/7 US cents each (2007: 113/7 US cents) 
B shares of 15 pence each 
Deferred shares of 15 pence each 

Ordinary shares allotted, issued and fully paid(1):  
1 April 
Allotted during the year 
Consolidated during the year 
31 March 

B shares allotted, issued and fully paid(2): 
1 April 
Issued during the year 
Redeemed during the year 
Converted to deferred shares and subsequently cancelled during the year 
31 March 

Number  

68,250,000,000  
38,563,935,574  
28,036,064,426  

58,085,695,298  
169,360,427  
–  
58,255,055,725  

132,001,365  
–  
(44,572,227) 
–  
87,429,138  

2008 
£m 

4,875 
5,784 
4,206 

4,172 
10 
–  
4,182 

20 
– 
(7) 
– 
13 

Number 

68,250,000,000 
38,563,935,574 
28,036,064,426 

66,251,332,784 
118,241,919 
(8,283,879,405) 
58,085,695,298 

2007
£m

4,875
5,784
4,206

4,165
7
–
4,172

– 
66,271,035,240 
(38,102,969,449) 
(28,036,064,426) 
132,001,365 

–
9,941
(5,715)
(4,206)
20

Notes:
(1)   At 31 March 2008, the Company held 5,127,457,690 (2007: 5,245,547,674) treasury shares with a nominal value of £368 million (2007: £377 million) and 50,000 (2007: 50,000) 7% cumulative 

fixed rate shares of £1 each were authorised, allotted, issued and fully paid by the Company.

(2)  On 31 July 2006, Vodafone Group Plc undertook a return of capital to shareholders via a B share scheme and associated share consolidation. A total of 66,271,035,240 B shares were issued on that 
day, and 66,271,035,240 existing ordinary shares of 10 US cents each were consolidated into 57,987,155,835 new ordinary shares of 113/7 cents each. B shareholders were given the alternatives of 
initial redemption or future redemption at 15 pence per share or the payment of an initial dividend of 15 pence per share. The initial redemption took place on 4 August 2006 with future 
redemption dates on 5 February and 5 August each year until 5 August 2008 when the Company expects to exercise its right to redeem all B shares still in issue at their nominal value of 15 pence. 
B shareholders that chose future redemption are entitled to receive a continuing non-cumulative dividend of 75 per cent of sterling LIBOR payable semi-annually in arrear until they are 
redeemed. B shareholders are only entitled to receive notice of (or attend, speak or vote at) any general meeting if the business includes a resolution for the winding up of the Company. If the 
Company is wound up, the holders of the B shares are entitled, before any payment to the ordinary shareholders, to repayment of the amount paid up on each B share together with any 
outstanding entitlement to the B share continuing dividend.

 By 31 March 2008, total capital of £9,011 million had been returned to shareholders, £5,720 million by way of capital redemption and £3,291 million by way of initial dividend (note 8). The outstanding 
B share liability at 31 March 2008 has been classified as a financial liability and is disclosed within other creditors falling due within one year (note 5). During the period, a transfer of £7 million 
(2007: £9,004 million) in respect of the B shares has been made from the profit and loss account reserve (note 8) to the capital redemption reserve (note 8).

Allotted during the year 

UK share awards and option scheme awards 
US share awards and option scheme awards 
Total for share awards and option scheme awards 

Number 
 152,400,497 
16,959,930 
 169,360,427 

Nominal 
value 
£m 
9 
1 
10 

Net
proceeds
£m
249
24
273

Vodafone Group Plc Annual Report 2008 137

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Financials

Notes to the Company Financial Statements continued

7. Share-based payments
The Company currently uses a number of equity settled share plans to grant options and shares to the directors and employees of its subsidiary undertakings, 
as listed below.

Share option schemes
•
•
•
•

Vodafone Group savings related and Sharesave schemes
Vodafone Group executive schemes
Vodafone Group 1999 Long Term Stock Incentive Plan and ADSs
Other share option plans

Share plans
•
•

Share Incentive Plan
Restricted share plans

At 31 March 2008, the Company had 373 million ordinary share options outstanding (2007: 584 million) and 1 million ADS options outstanding (2007: 3 million).

The Company has made a capital contribution to its subsidiary undertakings in relation to share-based payments. At 31 March 2008, the cumulative capital 
contribution net of payments received from subsidiary undertakings was £313 million (31 March 2007: £397 million, 1 April 2006: £383 million). During the year ended 
31 March 2008, the capital contribution arising from share-based payments was £107 million (2007: £93 million), with payments of £191 million (2007: £79 million) 
received from subsidiary undertakings. 

Full details of share-based payments, share option schemes and share plans are disclosed in note 20 to the Consolidated Financial Statements.

8. Reserves and reconciliation of movements in equity shareholders’ funds

1 April 2007 
Allotments of shares 
Own shares released on vesting 
of share awards 
Profit for the financial year 
Dividends 
Capital contribution given relating to  
share-based payments 
Contribution received relating to 
share-based payments 
Transfer of B share nominal value
issued in respect of own shares 
deferred and cancelled 
B share capital redemption 
31 March 2008  

Share 
premium 
account 
£m 
43,572 
277 

Capital 
redemption 
reserve 
£m 
9,132 
– 

Capital 
reserve 
£m 
88 
– 

Other 
reserves 
£m 
1,026 
– 

Share 
capital 
£m 
4,172 
10 

– 
– 
– 

– 

– 

– 
– 
– 

– 

– 

– 
– 
– 

– 

– 

– 
– 
4,182 

(915) 
– 
42,934 

915 
7 
10,054 

Own 
shares 
held 
£m 
(8,044) 
– 

177 
– 
– 

– 

– 

Profit 
and loss 
account 
£m 
26,021 
– 

– 
5,782 
(3,653) 

– 

– 

Total equity
shareholders’
funds
£m
75,967
287

177
5,782
(3,653)

107

(191)

– 
– 
(7,867) 

– 
(7) 
28,143 

–
–
78,476

– 
– 
– 

– 

– 

– 
– 
88 

– 
– 
– 

107 

(191) 

– 
– 
942 

The profit for the financial year dealt with in the accounts of the Company is £5,782 million (2007: £11,126 million). Under English law, the amount available for 
distribution to shareholders is based upon the profit and loss reserve of the Company and is reduced by the amount of own shares held and is limited by statutory 
or other restrictions.

The auditor’s remuneration for audit services and non-audit services to the Company was less than £1 million (2007: £1 million) and £0.4 million (2007: £0.5 million), 
respectively.

The directors are remunerated by Vodafone Group Plc for their services to the Group as a whole. No remuneration was paid to them specifically in respect of their 
services to Vodafone Group Plc for either year. Full details of the directors’ remuneration are disclosed in “Directors’ Remuneration” on pages 71 to 81.

There were no employees other than directors of the Company throughout the current or the preceding year.

138 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
9. Equity dividends 

Declared during the financial year:
Final dividend for the year ended 31 March 2007: 4.41 pence per share (2006: 3.87 pence per share)   
Interim dividend for the year ended 31 March 2008: 2.49 pence per share (2007: 2.35 pence per share) 

Proposed after the balance sheet date and not recognised as a liability:
Final dividend for the year ended 31 March 2008: 5.02 pence per share 
(2007: 4.41 pence per share) 

10. Contingent liabilities

Performance bonds 
Credit guarantees – third party indebtedness 
Other guarantees and contingent liabilities 

2008 
£m 

2,331 
1,322 
3,653 

2007
£m

2,328
1,238
3,566

2,667 

2,331

2008 
£m 
30 
4,208 
255 

2007
£m
87
1,278
10

Performance bonds
Performance bonds require the Company to make payments to third parties in the event that the Company or its subsidiary undertakings do not perform what is 
expected of them under the terms of any related contracts.

Company performance bonds include £26 million (2007: £57 million) in respect of undertakings to roll out third generation networks in Spain.

Credit guarantees – third party indebtedness
Credit guarantees comprise guarantees and indemnities of bank or other facilities.

During the year ended 31 March 2008, a subsidiary of the Company granted put options exercisable between 8 May 2010 and 8 May 2011 to members of the Essar 
group of companies that, if exercised, would allow the Essar group to sell its 33% shareholding in Vodafone Essar to the Group for US$5 billion or to sell between 
US$1 billion and US$5 billion worth of Vodafone Essar shares to the Group at an independently appraised fair market value. The Company has guaranteed payment 
of up to US$5 billion related to these options.

At 31 March 2008, the Company had also guaranteed debt of Vodafone Finance K.K. amounting to £1,303 million (2007: £1,117 million) and issued guarantees in 
respect of notes issued by Vodafone Americas, Inc. amounting to £163 million (2007: £161 million). The Japanese facility expires by March 2011 and the majority 
of Vodafone Americas, Inc. bond guarantees expire by July 2008.

Other guarantees and contingent liabilities
Other guarantees principally comprise of a guarantee relating to a bid for a second licence in Qatar of £57 million (2007: nil) and a commitment to the Spanish tax 
authorities of £197 million (2007: nil).

Legal proceedings
Details regarding certain legal actions which involve the Company are set out in note 32 to the Consolidated Financial Statements.

Vodafone Group Plc Annual Report 2008 139

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Additional Information

Shareholder Information

Financial calendar for the 2009 financial year
Announcement for quarter ending 30 June 2008 
Half-yearly financial results announcement 
Announcement for quarter ending 31 December 2008 
Preliminary announcement of full year results 

22 July 2008
11 November 2008
29 January 2009
19 May 2009

Dividend reinvestment
The Company offers a Dividend Reinvestment Plan which allows holders of 
ordinary shares who choose to participate to use their cash dividends to acquire 
additional shares in the Company. These are purchased on their behalf by the 
Plan Administrator through a low cost dealing arrangement. 

The Company does not publish results announcements in the press; they are 
available online at www.vodafone.com.

Dividends
Full details on the dividend amount per share can be found on page 55. Set out below 
is information relevant to the final dividend for the year ended 31 March 2008.

Ex-dividend date 
Record date 
Dividend reinvestment plan last election date 
Dividend payment date(1) 

Note:
(1) Payment date for both ordinary shares and ADSs.

Dividend payment methods
Holders of ordinary shares can:

4 June 2008
6 June 2008
11 July 2008
 1 August 2008

•
•
•

have cash dividends paid direct to a bank or building society account; or
have cash dividends paid in the form of a cheque; or
elect to use the cash dividends to purchase more Vodafone shares under the 
Dividend Reinvestment Plan (see below).

If a holder of ordinary shares does decide to receive cash dividends, it is recommended 
that these are paid directly to the shareholder’s bank or building society account via BACS 
for UK account holders or EFTS for Irish account holders. Ordinary shareholders resident 
outside the UK and Eurozone can also have their dividends paid into their bank account 
directly via the Company’s Registrars’ Global Payments service. Details and terms and 
conditions may be viewed at www.computershare.com/uk/investor/GPS. This avoids 
the risk of cheques being lost in the post and means the dividend will be in the 
shareholder’s account on the dividend payment date. The shareholder will be sent a tax 
voucher confirming the amount of dividend and the account into which it has been paid. 

Please contact the Company’s Registrars for further details.

Holders of ADSs can:

•
•
•

have cash dividends paid direct to a bank account; or 
have cash dividends paid by cheque; or
elect to have the dividends reinvested to purchase additional Vodafone ADSs.

For ADS holders, The Bank of New York Mellon maintains a Global BuyDIRECT Plan 
for the Company, which is a direct purchase and sale plan for depositary receipts, 
with a dividend reinvestment facility. 

Final B share redemption date
In accordance with the terms of the 2006 return of capital and share consolidation, 
the Company currently intends to redeem all B shares then in issue on 5 August 
2008 at their nominal value of 15 pence per B share.

Telephone share dealing
A telephone share dealing service with the Company’s Registrars is available for 
holders of ordinary shares. The service is available from 8.00 am to 4.30 pm, Monday 
to Friday, excluding bank holidays, on telephone number +44 (0)870 703 0084. 
Detailed terms and conditions are available on request by calling the above number.

Internet share dealing
An internet share dealing service is available for holders of ordinary shares who want 
either to buy or sell ordinary shares. Further information about this service can be 
obtained from the Company’s Registrars on +44 (0)870 702 0198 or by logging onto 
www.computershare.com/dealing/uk.

Online shareholder services
The Company provides a number of shareholder services online at www.vodafone.
com/shareholder, where shareholders may:

•

•

•
•
•
•

register to receive electronic shareholder communications. Benefits to 
shareholders include faster receipt of communications, such as annual reports, 
with cost and time savings for the Company. Electronic shareholder 
communications are also more environmentally friendly;
view a live webcast of the AGM of the Company on 29 July 2008. A recording will 
be available to view after that date;
view and/or download the 2008 Annual Report;
check the current share price;
calculate dividend payments; and
use interactive tools to calculate the value of shareholdings, change registered 
address or dividend mandate instructions, look up the historic price on a particular 
date and chart Vodafone ordinary share price changes against indices.

Registrars and Transfer Office
If private shareholders have any enquiries about their holding of ordinary shares, such as a change of address, change of ownership or dividend payments, they 
should contact the Company’s Registrar at the address or telephone number below. Computershare Investor Services PLC maintain the Vodafone Group Plc share 
register and holders of ordinary shares may view and update details of their shareholding via the Registrars’ Investor Centre at www.computershare.com/uk/
investorCentre.

ADS holders should address any queries or instructions regarding their holdings to the Depositary Bank for the Company’s ADR programme at the address or 
telephone number below. ADS holders can view their account balances and transaction history, sell shares and request certificates from their Global BuyDIRECT 
Plan at www.Stockbny.com.

The Registrar 
Computershare Investor Services PLC 
PO Box 82 
The Pavilions 
Bridgwater Road, Bristol BS99 7NH England 
Telephone: +44 (0)870 702 0198 
Email: web.queries@computershare.co.uk 

ADR Depositary 
The Bank of New York Mellon 
Investor Relations Dept, PO Box 11258 
Church Street, Station 
New York, NY 10286 -1258 USA 
Telephone: 1 800 233 5601 (toll free) or, for calls outside the USA,
+1 212 815 3700 (not toll free) and enter company number 2160

140 Vodafone Group Plc Annual Report 2008

(Holders of ordinary shares resident in Ireland):
Computershare Investor Services (Ireland) Limited
PO Box 9742
Dublin 18 Ireland
Telephone: 0818 300 999
Email: web.queries@computershare.ie

(Enquiries in relation to the Global BuyDIRECT Plan)
The Bank of New York Mellon
Investment Services Dept
PO Box 1958, Newark
New Jersey 07101 – 1958 USA

 
 
 
Shareholders and other interested parties can also receive Company press 
releases, including London Stock Exchange announcements, by registering for 
Vodafone News via the Company’s website at www.vodafone.com/start/misc/
register_for_news.html. Registering for Vodafone News will enable users to: 

•
•

access the latest news from their mobile; and
have news automatically e-mailed to them.

Annual General Meeting
The twenty-fourth AGM of the Company will be held at The Queen Elizabeth II 
Conference Centre, Broad Sanctuary, Westminster, London SW1 on 29 July 2008 
at 11.00 a.m.

A combined Review of the Year and Notice of AGM, including details of the 
business to be conducted at the AGM, will be circulated to shareholders and can 
be viewed at the Company’s website – www.vodafone.com/agm.

The AGM will be transmitted via a live webcast and can be viewed at the 
Company’s website – www.vodafone.com/start/investor_relations/agm.html – 
on the day of the meeting and a recording will be available to view after that date.

ShareGift
The Company supports ShareGift, the charity share donation scheme (registered 
charity number 1052686). Through ShareGift, shareholders who have only a very 
small number of shares, which might be considered uneconomic to sell, are able 
to donate them to charity. Donated shares are aggregated and sold by ShareGift, 
the proceeds being passed on to a wide range of UK charities. Donating shares to 
charity gives rise neither to a gain nor a loss for UK Capital Gains Tax purposes and UK 
taxpayers may also be able to claim income tax relief on the value of the donation.

ShareGift transfer forms specifically for the Company’s shareholders are available 
from the Company’s Registrars, Computershare Investor Services PLC, and, even if 
the share certificate has been lost or destroyed, the gift can be completed. The 
service is generally free. However, there may be an indemnity charge for a lost or 
destroyed share certificate where the value of the shares exceeds £100. Further 
details about ShareGift can be obtained from its website at www.ShareGift.org or at 
17 Carlton House Terrace, London SW1Y 5AH (telephone: +44 (0)20 7930 3737).

The Unclaimed Assets Register
The Company participates in the Unclaimed Assets Register, which provides 
a search facility for financial assets which may have been forgotten and which 
donates a proportion of its public search fees to a group of three UK charities 
(Age Concern, NSPCC and Scope). For further information, contact The Unclaimed 
Assets Register, Cardinal Place, 6th Floor, 80 Victoria Street, London SW1E 5JL 
(telephone: +44 (0)870 241 1713), or visit its website at www.uar.co.uk.

Share price history
Upon flotation of the Company on 11 October 1988, the ordinary shares were 
valued at 170 pence each. On 16 September 1991, when the Company was finally 
demerged, for UK taxpayers the base cost of Racal Electronics Plc shares was 
apportioned between the Company and Racal Electronics Plc for Capital Gains Tax 
purposes in the ratio of 80.036% and 19.964% respectively. Opening share prices 
on 16 September 1991 were 332 pence for each Vodafone share and 223 pence 
for each Racal share.

On 21 July 1994, the Company effected a bonus issue of two new shares for every 
one then held and, on 30 September 1999, it effected a bonus issue of four new 
shares for every one held at that date. The flotation and demerger share prices, 
therefore, may be restated as 11.333 pence and 22.133 pence, respectively.

The share price at 31 March 2008 was 150.9 pence (31 March 2007: 135.5 pence). 
The share price on 23 May 2008 was 160.4 pence.

The following tables set out, for the periods indicated, (i) the reported high and 
low middle market quotations of ordinary shares on the London Stock Exchange, 
(ii) the reported high and low sales prices of ordinary shares on the Frankfurt Stock 
Exchange, and (iii) the reported high and low sales prices of ADSs on the NYSE.

The Company’s ordinary shares were listed on the Frankfurt Stock Exchange 
from 3 April 2000 until 23 March 2004 and, therefore, information has not been 
provided for periods outside these dates.

On 31 July 2006, the Group returned approximately £9 billion to shareholders 
in the form of a B share arrangement. As part of this arrangement, and in order 
to facilitate historical share price comparisons, the Group’s share capital was 
consolidated on the basis of seven new ordinary shares for every eight ordinary 
shares held at this date. Share prices in the five and two year data tables below 
have not been restated to reflect this consolidation.

Five year data on an annual basis

London Stock 
Exchange 
Pounds per 
ordinary share 
Low 
1.12 
1.14 
1.09 
1.08 
1.36 

High 
1.50 
1.49 
1.55 
1.54 
1.98 

Financial Year 
2003/2004 
2004/2005 
2005/2006 
2006/2007 
2007/2008 

Two year data on a quarterly basis

Financial Year 
2006/2007 
First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 
2007/2008 
First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 
2008/2009 
First Quarter(1) 

Note:
(1)  Covering period up to 23 May 2008.

Six month data on a monthly basis

Financial Year 
November 2007 
December 2007 
January 2008 
February 2008 
March 2008 
April 2008 
May 2008(1) 

Frankfurt Stock
Exchange
Euros per 
ordinary share 
Low 
1.59 
– 
– 
– 
– 

High 
2.22 
– 
– 
– 
– 

  London Stock
Exchange
Pounds per 
  ordinary share 
Low 

High 

1.30 
1.24 
1.47 
1.54 

1.69 
1.79 
1.98 
1.94 

1.14 
1.08 
1.20 
1.34 

1.36 
1.47 
1.67 
1.46 

NYSE
Dollars per ADS
Low
18.10
20.83
19.32
20.07
26.88

High 
27.88 
28.54 
28.04 
29.85 
40.87 

NYSE
Dollars per ADS
Low

High 

24.23 
22.93 
29.00 
29.85 

33.87 
36.52 
40.87 
38.27 

21.07
20.07
22.61
25.94

26.88
29.13
34.32
29.27

1.68 

1.50 

32.82 

29.74

London Stock
Exchange
Pounds per 
ordinary share 
Low 
1.77 
1.80 
1.62 
1.59 
1.46 
1.49 
1.59 

High 
1.98 
1.90 
1.94 
1.83 
1.64 
1.62 
1.68 

NYSE
Dollars per ADS
Low
36.62
36.00
31.27
31.40
29.27
29.57
30.82

High 
40.87 
38.36 
38.27 
35.95 
32.10 
32.23 
32.82 

Note:
(1)  High and low share prices for May 2008 only reported until 23 May 2008.

The current authorised share capital comprises 68,250,000,000 ordinary shares 
of $0.113/7 each and 50,000 7% cumulative fixed rate shares of £1.00 each and 
38,563,935,574 B shares of £0.15 each and 28,036,064,426 deferred shares of 
£0.15 pence each.

Inflation and foreign currency translation
Inflation
Inflation has not had a significant effect on the Group’s results of operations and 
financial condition during the three years ended 31 March 2008.

Vodafone Group Plc Annual Report 2008 141

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Additional Information

Shareholder Information continued

Foreign currency translation
The following table sets out the pounds sterling exchange rates of the other 
principal currencies of the Group, being: “euros”, “€” or “eurocents”, the currency 
of the EU Member States which have adopted the euro as their currency, and 
“US dollars”, “$”, “cents” or “¢”, the currency of the United States.

Currency (=£1) 
Average: 
Euro 
US dollar 
At 31 March:
Euro 
US dollar 

  At year ended 
2007 

2008 

Change
%

1.42 
2.01 

1.26 
1.99 

1.48 
1.89 

1.47 
1.97 

(4.1)
6.3

(14.3)
1.0

The following table sets out, for the periods and dates indicated, the period end, 
average, high and low exchanges rates for pounds sterling expressed in US dollars 
per £1.00.

Year ended 31 March 
2004  
2005  
2006  
2007  
2008  

Month 
November 2007 
December 2007 
January 2008 
February 2008 
March 2008 
April 2008 

  Period end 
1.84  
1.89 
1.74  
1.97 
1.99 

Average 
1.69  
1.85 
1.79 
1.89 
2.01 

High 
1.90 
1.96  
1.92 
1.98 
2.11 

High 
2.11 
2.07 
1.99 
1.99 
2.03 
2.00 

Low
1.55
1.75
1.71
1.74
1.94

Low
2.05 
1.98
1.95
1.94
1.98
1.96

Markets
Ordinary shares of Vodafone Group Plc are traded on the London Stock Exchange 
and, in the form of ADSs, on the NYSE. The Company had a total market 
capitalisation of approximately £86.8 billion at 23 May 2008, making it the third 
largest listing in The Financial Times Stock Exchange 100 index and the 24th largest 
company in the world based on market capitalisation at that date.

ADSs, each representing ten ordinary shares, are traded on the NYSE under the 
symbol ‘VOD’. The ADSs are evidenced by ADRs issued by The Bank of New York 
Mellon, as Depositary, under a Deposit Agreement, dated as of 12 October 1988, as 
amended and restated as of 26 December 1989, as further amended and restated 
as of 16 September 1991, as further amended and restated as of 30 June 1999, 
and as further amended and restated as of 31 July 2006 between the Company, 
the Depositary and the holders from time to time of ADRs issued thereunder.

ADS holders are not members of the Company but may instruct The Bank of New 
York Mellon on the exercise of voting rights relative to the number of ordinary 
shares represented by their ADSs. See “Memorandum and Articles of Association 
and applicable English law – Rights attaching to the Company’s shares – Voting 
rights” on page 143. 

Shareholders at 31 March 2008

Number of ordinary shares held 
1 – 1,000 
1,001 – 5,000 
5,001– 50,000 
50,001 – 100,000 
100,001– 500,000 
More than 500,000 

Number of 
accounts 
443,176 
81,173 
25,087 
1,158 
1,142 
1,757 
553,493 

% of total
issued shares
0.21
0.30
0.55
0.14
0.45
98.35
100.00

Geographical analysis of shareholders
At 31 March 2008, approximately 51.58% of the Company’s shares were held in 
the UK, 33.64% in North America, 11.73% in Europe (excluding the UK) and 3.05% 
in the rest of the world.

142 Vodafone Group Plc Annual Report 2008

Major shareholders
The Bank of New York Mellon, as custodian of the Company’s ADR programme, 
held approximately 12.6% of the Company’s ordinary shares of $0.113/7 each at 
23 May 2008 as nominee. The total number of ADRs outstanding at 23 May 2008 
was 670,777,009. At this date, 1,182 holders of record of ordinary shares had 
registered addresses in the United States and in total held approximately 0.006% 
of the ordinary shares of the Company. At 23 May 2008, the following percentage 
interests in the ordinary share capital of the Company, disclosable under the 
Disclosure and Transparency Rules, (DTR 5), have been notified to the directors:

Shareholder 
AXA S.A. 
Legal & General Group Plc 

  Shareholding
5.81%
4.53%

The rights attaching to the ordinary shares of the Company held by this 
shareholder are identical in all respects to the rights attaching to all the ordinary 
shares of the Company. The directors are not aware, at 23 May 2008, of any other 
interest of 3% or more in the ordinary share capital of the Company. The Company 
is not directly or indirectly owned or controlled by any foreign government or any 
other legal entity. There are no arrangements known to the Company that could 
result in a change of control of the Company.

Memorandum and Articles of Association and applicable 
English law
The following description summarises certain provisions of the Company’s 
Memorandum and Articles of Association and applicable English law. This summary 
is qualified in its entirety by reference to the Companies Act 1985 of England and 
Wales, as amended and the Companies Act 2006 of England and Wales (the 
“Companies Acts”), and the Company’s Memorandum and Articles of Association. 
Information on where shareholders can obtain copies of the Memorandum and 
Articles of Association is provided under “Documents on display” on page 144.

All of the Company’s ordinary shares are fully paid. Accordingly, no further contribution 
of capital may be required by the Company from the holders of such shares.

English law specifies that any alteration to the Articles of Association must be 
approved by a special resolution of the shareholders.

A resolution to change the Articles of Association in order to comply with the 
Companies Act 2006 will be put to shareholders at the 2008 AGM.

The Company’s objects
The Company is a public limited company under the laws of England and Wales. 
The Company is registered in England and Wales under the name Vodafone Group 
Public Limited Company, with the registration number 1833679. The Company’s 
objects are set out in the fourth clause of its Memorandum of Association and cover 
a wide range of activities, including to carry on the business of a holding company, 
to carry on business as dealers in, operators, manufacturers, repairers, designers, 
developers, importers and exporters of electronic, electrical, mechanical and 
aeronautical equipment of all types as well as to carry on all other businesses 
necessary to attain the Company’s objectives. The Memorandum of Association 
grants the Company a broad range of powers to affect its objects.

Directors
The Company’s Articles of Association provide for a Board of directors, consisting 
of not fewer than three directors, who shall manage the business and affairs of 
the Company.

The directors are empowered to exercise all the powers of the Company subject 
to any restrictions in the Articles of Association.

Under the Company’s Articles of Association, a director cannot vote in respect of 
any proposal in which the director, or any person connected with the director, has 
a material interest other than by virtue of the director’s interest in the Company’s 
shares or other securities. However, this restriction on voting does not apply to 
resolutions (a) giving the director or a third party any guarantee, security or 
indemnity in respect of obligations or liabilities incurred at the request of or for 
the benefit of the Company, (b) giving any guarantee, security or indemnity to the 
director or a third party in respect of obligations of the Company for which the 
director has assumed responsibility under an indemnity or guarantee, (c) relating 
to an offer of securities of the Company in which the director participates as a 
holder of shares or other securities or in the underwriting of such shares or 
securities, (d) concerning any other company in which the director (together with 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
any connected person) is a shareholder or an officer or is otherwise interested, 
provided that the director (together with any connected person) is not interested 
in 1% or more of any class of the company’s equity share capital or the voting 
rights available to its shareholders, (e) relating to the arrangement of any 
employee benefit in which the director will share equally with other employees 
and (f) relating to any insurance that the Company purchases or renews for its 
directors or any group of people, including directors.

The directors are empowered to exercise all the powers of the Company to 
borrow money, subject to the limitation that the aggregate amount of all liabilities 
and obligations of the Group outstanding at any time shall not exceed an amount 
equal to 1.5 times the aggregate of the Group’s share capital and reserves 
calculated in the manner prescribed in the Articles of Association, unless 
sanctioned by an ordinary resolution of the Company’s shareholders.

The Company can make market purchases of its own shares or agree to do so in 
the future, provided it is duly authorised by its members in a general meeting and 
subject to and in accordance with Section 166 of the Companies Act 1985.

In accordance with the Company’s Articles of Association, directors retiring at 
each AGM are those last elected or re-elected at or before the AGM held in the 
third calendar year before the current year. In 2005, the Company reviewed its 
policy regarding the retirement and re-election of directors and, although it is not 
intended to amend the Company’s Articles in this regard, the Board has decided, 
in the interests of good corporate governance, that all of the directors should 
offer themselves for re-election annually. Accordingly, all the directors not retiring 
will submit themselves for re-election at the 2008 AGM.

No person is disqualified from being a director or is required to vacate that office 
by reason of age. 

Directors are not required, under the Company’s Articles of Association, to hold any 
shares of the Company as a qualification to act as a director, although executive 
directors participating in long term incentive plans must comply with the Company’s 
share ownership guidelines. In accordance with best practice in the UK for corporate 
governance, compensation awarded to executive directors is decided by a 
remuneration committee consisting exclusively of non-executive directors. 

In addition, as required by The Directors’ Remuneration Report Regulations, 
the Board has, since 2003, prepared a report to shareholders on the directors’ 
remuneration which complies with the Regulations (see pages 71 to 81). 
The report is also subject to a shareholder vote.

Rights attaching to the Company’s shares
At 31 March 2008, the issued share capital of the Company was comprised of 
50,000 7% cumulative fixed rate shares of £1.00 each, 53,127,598,035 ordinary 
shares (excluding treasury shares) of US$0.113/7 each and 87,429,138 B shares 
of 15 pence each.

Dividend rights
Holders of 7% cumulative fixed rate shares are entitled to be paid in respect of 
each financial year, or other accounting period of the Company, a fixed cumulative 
preferential dividend of 7% per annum on the nominal value of the fixed rate 
shares. A preferential dividend may only be paid out of available distributable 
profits which the directors have resolved should be distributed. The fixed rate 
shares do not have any other right to share in the Company’s profits.

Holders of the Company’s ordinary shares may, by ordinary resolution, declare 
dividends but may not declare dividends in excess of the amount recommended 
by the directors. The Board of directors may also pay interim dividends. No 
dividend may be paid other than out of profits available for distribution. Dividends 
on ordinary shares will be announced in pounds sterling. Holders of ordinary 
shares with a registered address in a euro zone country (defined, for this purpose, 
as a country that has adopted the euro as its national currency) will receive their 
dividends in euros, exchanged from pounds sterling at a rate fixed by the Board 
of directors in accordance with the Articles of Association. Dividends for ADS 
holders represented by ordinary shares held by the Depositary will be paid to the 
Depositary in US dollars, exchanged from pounds sterling at a rate fixed by the 
directors in accordance with the Articles of Association, and the Depositary will 
distribute them to the ADS holders.

If a dividend has not been claimed for one year after the date of the resolution 
passed at a general meeting declaring that dividend or the resolution of the 

directors providing for payment of that dividend, the directors may invest the 
dividend or use it in some other way for the benefit of the Company until the 
dividend is claimed. If the dividend remains unclaimed for 12 years after the 
relevant resolution either declaring that dividend or providing for payment of 
that dividend, it will be forfeited and belong to the Company.

Holders of outstanding B shares in issue are entitled to accrue a continuing 
dividend at the rate of 75% of sterling LIBOR, payable semi-annually in arrears, on 
all future redemption dates until final redemption on 5 August 2008. The B shares 
do not have any other right to share in the profits of the Company.

Special distribution 
At an Extraordinary General Meeting of the Company on 25 July 2006, shareholders 
approved a distribution of capital of approximately £9 billion by way of a B share 
scheme, equating to 15 pence per B share for every ordinary share in issue at 
28 July 2006. The Company has made payments against B shares redeemed 
in August 2006, February 2007, August 2007 and February 2008. The Company 
intends to redeem all outstanding B shares in issue, on 5 August 2008.

Voting rights
The Company’s Articles of Association provide that voting on Substantive 
Resolutions (i.e. any resolution which is not a Procedural Resolution) at a general 
meeting shall be decided on a poll. On a poll, each shareholder who is entitled 
to vote and is present in person or by proxy has one vote for every share held. 
Procedural Resolutions (such as a resolution to adjourn a General Meeting or 
a resolution on the choice of Chairman of a General Meeting) shall be decided 
on a show of hands, where each shareholder who is present at the meeting has 
one vote regardless of the number of shares held, unless a poll is demanded. 
In addition, the Articles of Association allow persons appointed as proxies of 
shareholders entitled to vote at general meetings to vote on a show of hands, 
as well as to vote on a poll and attend and speak at general meetings. Holders of 
the Company’s ordinary shares do not have cumulative voting rights.

Under English law, two shareholders present in person constitute a quorum for 
purposes of a general meeting, unless a company’s articles of association specify 
otherwise. The Company’s Articles of Association do not specify otherwise, except 
that the shareholders do not need to be present in person, and may instead be 
present by proxy, to constitute a quorum.

Under English law, shareholders of a public company such as the Company are 
not permitted to pass resolutions by written consent.

Record holders of the Company’s ADSs are entitled to attend, speak and vote on 
a poll or a show of hands at any general meeting of the Company’s shareholders 
by the Depositary’s appointment of them as corporate representatives with 
respect to the underlying ordinary shares represented by their ADSs. Alternatively, 
holders of ADSs are entitled to vote by supplying their voting instructions to the 
Depositary or its nominee, who will vote the ordinary shares underlying their 
ADSs in accordance with their instructions.

Employees are able to vote any shares held under the Vodafone Group Share 
Incentive Plan and “My ShareBank” (a vested share account) through the 
respective plan’s trustees.

Holders of the Company’s 7% cumulative fixed rate shares are only entitled to 
vote on any resolution to vary or abrogate the rights attached to the fixed rate 
shares. Holders have one vote for every fully paid 7% cumulative fixed rate share.

Holders of B shares are only entitled to vote on a proposal to wind up the 
Company and have one vote for every fully paid B share held.

Liquidation rights
In the event of the liquidation of the Company, after payment of all liabilities and 
deductions in accordance with English law, the holders of the Company’s 7% 
cumulative fixed rate shares would be entitled to a sum equal to the capital paid 
up on such shares, together with certain dividend payments, in priority to holders 
of the Company’s ordinary shares. The holders of the fixed rate shares do not have 
any other right to share in the Company’s surplus assets.

The holders of B shares will be entitled, before any payment to holders of the 
Company’s ordinary shares but after any payment to holders of the Company’s 
7% cumulative fixed rate shares, to repayment of the amount paid up or treated to 
be paid up on the nominal value of each B share, together with any outstanding 

Vodafone Group Plc Annual Report 2008 143

Vodafone – Additional Information

Shareholder Information continued

entitlement to the B share continuing dividend up to the future redemption date 
immediately before the liquidation. The holders of B shares do not have any other 
right to share in the Company’s surplus assets.

of the Company’s ADSs are entitled to receive notices under the terms of the 
Deposit Agreement relating to the ADSs.

Pre-emptive rights and new issues of shares
Under Section 80 of the Companies Act 1985, directors are, with certain 
exceptions, unable to allot relevant securities without the authority of the 
shareholders in a general meeting. Relevant securities as defined in the 
Companies Act include the Company’s ordinary shares or securities convertible 
into the Company’s ordinary shares. In addition, Section 89 of the Companies Act 
1985 imposes further restrictions on the issue of equity securities (as defined in 
the Companies Act, which include the Company’s ordinary shares and securities 
convertible into ordinary shares) which are, or are to be, paid up wholly in cash 
and not first offered to existing shareholders. The Company’s Articles of Association 
allow shareholders to authorise directors for a period up to five years to allot 
(a) relevant securities generally up to an amount fixed by the shareholders and 
(b) equity securities for cash other than in connection with a rights issue up to 
an amount specified by the shareholders and free of the restriction in Section 89. 
In accordance with institutional investor guidelines, the amount of relevant 
securities to be fixed by shareholders is normally restricted to one third of the 
existing issued ordinary share capital, and the amount of equity securities to be 
issued for cash other than in connection with a rights issue is restricted to 5% 
of the existing issued ordinary share capital.

Disclosure of interests in the Company’s shares
There are no provisions in the Articles of Association whereby persons acquiring, 
holding or disposing of a certain percentage of the Company’s shares are required 
to make disclosure of their ownership percentage, although such requirements 
exist under rules derived by the Disclosure and Transparency Rules (“DTRs”).

The basic disclosure requirement upon a person acquiring or disposing of shares 
carrying voting rights is an obligation to provide written notification to the 
Company, including certain details as set out in DTR 5, where the percentage 
of the person’s voting rights which he holds as shareholder or through his direct 
or indirect holding of financial instruments (falling within DTR 5.3.1R) reaches 
or exceeds 3% and reaches, exceeds or falls below each 1% threshold thereafter.

Under Section 793 of the Companies Act 2006, the Company may, by notice 
in writing, require a person that the Company knows or has reasonable cause to 
believe is, or was during the preceding three years, interested in the Company’s 
shares to indicate whether or not that is correct and, if that person does or did 
hold an interest in the Company’s shares, to provide certain information as set 
out in the Companies Act 2006. DTR 3 deals with the disclosure by persons 
“discharging managerial responsibility” and their connected persons of the 
occurrence of all transactions conducted on their account in the shares in the 
Company. Part 28 of The Companies Act 2006 sets out the statutory functions 
of the Panel on Takeovers & Mergers (the “Panel”). The Panel is responsible for 
issuing and administering the Code on Takeovers & Mergers and governs disclosure 
requirements on all parties to a takeover with regard to dealings in the securities 
of an offeror or offeree company and also on their respective associates during 
the course of an offer period.

General meetings and notices
Annual general meetings are held at such times and place as determined by the 
directors of the Company. The directors may also, when they think fit, convene 
an extraordinary general meeting of the Company. General meetings may also 
be convened on requisition as provided by the Companies Acts. 

An annual general meeting and an extraordinary general meeting called for the 
passing of a special resolution needs to be called by not less than twenty-one 
days’ notice in writing and all other extraordinary general meetings by not less 
than fourteen days’ notice in writing. The directors may determine that persons 
entitled to receive notices of meetings are those persons entered on the register 
at the close of business on a day determined by the directors but not later than 
twenty-one days before the date the relevant notice is sent. The notice may also 
specify the record date, which shall not be more than forty-eight hours before 
the time fixed for the meeting.

Under Section 336 of the Companies Act 2006, the annual general meeting 
of shareholders must be held each calendar year and within six months of the 
Company’s year end.

Electronic communications
The Company may, subject to and in accordance with the Companies Act 2006, 
communicate all shareholder information by electronic means, including by 
making such information available on a website, with notification that such 
information shall be available on the website.

Variation of rights
If, at any time, the Company’s share capital is divided into different classes of shares, 
the rights attached to any class may be varied, subject to the provisions of the 
Companies Acts, either with the consent in writing of the holders of three fourths 
in nominal value of the shares of that class or upon the adoption of an extraordinary 
resolution passed at a separate meeting of the holders of the shares of that class.

At every such separate meeting, all of the provisions of the Articles of Association 
relating to proceedings at a general meeting apply, except that (a) the quorum is 
to be the number of persons (which must be at least two) who hold or represent 
by proxy not less than one-third in nominal value of the issued shares of the class 
or, if such quorum is not present on an adjourned meeting, one person who holds 
shares of the class regardless of the number of shares he holds, (b) any person 
present in person or by proxy may demand a poll, and (c) each shareholder will 
have one vote per share held in that particular class in the event a poll is taken. 
Class rights are deemed not to have been varied by the creation or issue of new shares 
ranking equally with or subsequent to that class of shares in sharing in profits or assets 
of the Company or by a redemption or repurchase of the shares by the Company.

Limitations on voting and shareholding
As far as the Company is aware, there are no limitations imposed on the transfer, 
holding or voting of the Company’s shares other than those limitations that would 
generally apply to all of the shareholders. No shareholder has any securities 
carrying special rights with regard to control of the Company.

Documents on display
The Company is subject to the information requirements of the US Securities and 
Exchange Act of 1934 applicable to foreign private issuers. In accordance with 
these requirements, the Company files its Annual Report on Form 20-F and other 
related documents with the SEC. These documents may be inspected at the 
SEC’s public reference rooms located at 100 F Street, NE Washington, DC 20549. 
Information on the operation of the public reference room can be obtained in the 
US by calling the SEC on +1-800-SEC-0330. In addition, some of the Company’s 
SEC filings, including all those filed on or after 4 November 2002, are available on 
the SEC’s website at www.sec.gov. Shareholders can also obtain copies of the 
Company’s Memorandum and Articles of Association from the Vodafone website 
at www.vodafone.com or from the Company’s registered office.

Debt securities
Pursuant to an Agreement of Resignation, Appointment and Acceptance, dated 
as of 24 July 2007, by and among the Company, The Bank of New York Mellon 
and Citibank N.A, The Bank of New York Mellon has become the successor trustee 
to Citibank N.A. under the Company’s Indenture dated as of 10 February 2000.

Material contracts 
At the date of this Annual Report, the Group is not party to any contracts that are 
considered material to the Group’s results or operations, except for its $11.3 billion 
credit facilities which are discussed under “Financial Position and Resources” on 
page 57.

Exchange controls
There are no UK government laws, decrees or regulations that restrict or affect 
the export or import of capital, including but not limited to, foreign exchange 
controls on remittance of dividends on the ordinary shares or on the conduct 
of the Group’s operations, except as otherwise set out under “Taxation” below. 

Shareholders must provide the Company with an address or (so far as the 
Companies Acts allow) an electronic address or fax number in the United Kingdom 
in order to be entitled to receive notices of shareholders’ meetings and other 
notices and documents. In certain circumstances, the Company may give notices 
to shareholders by advertisement in newspapers in the United Kingdom. Holders 

Taxation
As this is a complex area, investors should consult their own tax adviser regarding 
the US federal, state and local, the UK and other tax consequences of owning and 
disposing of shares and ADSs in their particular circumstances.

144 Vodafone Group Plc Annual Report 2008

This section describes, primarily for a US holder (as defined below), in general 
terms, the principal US federal income tax and UK tax consequences of owning 
or disposing of shares or ADSs in the Company held as capital assets (for US and 
UK tax purposes). This section does not, however, cover the tax consequences for 
members of certain classes of holders subject to special rules including officers 
of the Company, employees and holders that, directly or indirectly, hold 10% or 
more of the Company’s voting stock. The tax consequences of the return of 
capital and the share consolidation undertaken during the 2007 financial year 
pursuant to a B share scheme are also not covered in this section. Guidance for 
holders of B shares in certain specific circumstances was included in the Circular 
for the issue of B shares, a copy of which is available on the Company’s website 
at www.vodafone.com. 

A US holder is a beneficial owner of shares or ADSs that is for US federal income 
tax purposes: 

•
•
•

•

a citizen or resident of the United States; 
a US domestic corporation; 
an estate, the income of which is subject to US federal income tax regardless 
of its source; or 
a trust, if a US court can exercise primary supervision over the trust’s 
administration and one or more US persons are authorised to control all 
substantial decisions of the trust.

If a partnership holds the shares or ADSs, the US federal income tax treatment of 
a partner will generally depend on the status of the partner and the tax treatment 
of the partnership. A partner in a partnership holding the shares or ADSs should 
consult its tax advisor with regard to the US federal income tax treatment of an 
investment in the shares or ADSs. 

This section is based on the Internal Revenue Code of 1986, as amended, its 
legislative history, existing and proposed regulations thereunder, published 
rulings and court decisions, and on the tax laws of the United Kingdom and the 
Double Taxation Convention between the United States and the United Kingdom 
(the “Treaty”), all as currently in effect. These laws are subject to change, 
possibly on a retroactive basis. 

This section is further based in part upon the representations of the Depositary 
and assumes that each obligation in the Deposit Agreement and any related 
agreement will be performed in accordance with its terms. 

Based on this assumption, for purposes of the Treaty and the US-UK double 
taxation convention relating to estate and gift taxes (the “Estate Tax Convention”), 
and for US federal income tax and UK tax purposes, a holder of ADRs evidencing 
ADSs will be treated as the owner of the shares in the Company represented by 
those ADSs. Generally, exchanges of shares for ADRs, and ADRs for shares, will not 
be subject to US federal income tax or to UK tax, other than stamp duty or stamp 
duty reserve tax (see the section on these taxes below).

Taxation of dividends
UK Taxation 
Under current UK tax law, no withholding tax will be deducted from dividends paid 
by the Company. A shareholder that is a company resident for UK tax purposes 
in the United Kingdom will not be taxable on a dividend it receives from the 
Company. A shareholder in the Company who is an individual resident for UK tax 
purposes in the United Kingdom is entitled, in calculating their liability to UK 
income tax, to a tax credit on cash dividends paid on shares in the Company 
or ADSs, and the tax credit is equal to one-ninth of the cash dividend. 

US Federal Income Taxation
Subject to the PFIC rules described below, a US holder is subject to US federal 
income taxation on the gross amount of any dividend paid by the Company out 
of its current or accumulated earnings and profits (as determined for US federal 
income tax purposes). Dividends paid to a non-corporate US holder in tax years 
beginning before 1 January 2011 that constitute qualified dividend income will 
be taxable to the holder at a maximum tax rate of 15%, provided that the ordinary 
shares or ADSs are held for more than 60 days during the 121 day period 
beginning 60 days before the ex-dividend date and the holder meets other 
holding period requirements. Dividends paid by the Company with respect to the 
shares or ADSs will generally be qualified dividend income.

A US holder is not subject to a UK withholding tax. The US holder includes in gross 
income for US federal income tax purposes only the amount of the dividend 
actually received from the Company, and the receipt of a dividend does not entitle 
the US holder to a foreign tax credit.

Dividends must be included in income when the US holder, in the case of shares, 
or the Depositary, in the case of ADSs, actually or constructively receives the 
dividend and will not be eligible for the dividends-received deduction generally 
allowed to US corporations in respect of dividends received from other US 
corporations. Dividends will be income from sources outside the United States. 
Dividends paid in taxable years beginning before 1 January 2007 generally will 
be “passive” or “financial services” income, and dividends paid in taxable years 
beginning after 31 December 2006 generally will be “passive” or “general” 
income, which in either case is treated separately from other types of income 
for the purposes of computing any allowable foreign tax credit.

In the case of shares, the amount of the dividend distribution to be included 
in income will be the US dollar value of the pound sterling payments made, 
determined at the spot pound sterling/US dollar rate on the date of the dividend 
distribution, regardless of whether the payment is in fact converted into US 
dollars. Generally, any gain or loss resulting from currency exchange fluctuations 
during the period from the date the dividend payment is to be included in income 
to the date the payment is converted into US dollars will be treated as ordinary 
income or loss. Generally, the gain or loss will be income or loss from sources 
within the United States for foreign tax credit limitation purposes.

Taxation of capital gains
UK taxation
A US holder may be liable for both UK and US tax in respect of a gain on the 
disposal of the Company’s shares or ADSs if the US holder is:

•

•

•

•

a citizen of the United States resident or ordinarily resident for UK tax purposes 
in the United Kingdom; 
a citizen of the United States who has been resident or ordinarily resident for 
UK tax purposes in the United Kingdom, ceased to be so resident or ordinarily 
resident for a period of less than five years of assessment and who disposed of 
the shares or ADSs during that period (a “Temporary Non-Resident”), unless the 
shares or ADSs were also acquired during that period, such liability arising on 
that individual’s return to the UK;
a US domestic corporation resident in the United Kingdom by reason of being 
centrally managed and controlled in the United Kingdom; or 
a citizen of the United States or a US domestic corporation that carries on a 
trade, profession or vocation in the United Kingdom through a branch or agency 
or, in the case of US domestic companies, through a permanent establishment 
and that has used the shares or ADSs for the purposes of such trade, profession 
or vocation or has used, held or acquired the shares or ADSs for the purposes 
of such branch or agency or permanent establishment. 

Under the Treaty, capital gains on dispositions of the shares or ADSs are generally 
subject to tax only in the country of residence of the relevant holder as determined 
under both the laws of the United Kingdom and the United States and as required 
by the terms of the Treaty. However, individuals who are residents of either the 
United Kingdom or the United States and who have been residents of the other 
jurisdiction (the US or the UK, as the case may be) at any time during the six years 
immediately preceding the relevant disposal of shares or ADSs may be subject to 
tax with respect to capital gains arising from the dispositions of the shares or ADSs 
not only in the country of which the holder is resident at the time of the disposition, 
but also in that other country (although, in respect of UK taxation, generally only 
to the extent that such an individual comprises a Temporary Non-Resident).

US federal income taxation
Subject to the PFIC rules described below, a US holder that sells or otherwise disposes 
of the Company’s shares or ADSs will recognise a capital gain or loss for US federal 
income tax purposes equal to the difference between the US dollar value of the 
amount realised and the holder’s tax basis, determined in US dollars, in the shares 
or ADSs. Generally, a capital gain of a non-corporate US holder that is recognised 
in tax years beginning before 1 January 2011 is taxed at a maximum rate of 15%, 
provided the holder has a holding period of more than one year. The gain or loss 
will generally be income or loss from sources within the United States for foreign 
tax credit limitation purposes. The deductibility of losses is subject to limitations.

Vodafone Group Plc Annual Report 2008 145

Vodafone – Additional Information

Shareholder Information continued

Additional tax considerations
UK inheritance tax
An individual who is domiciled in the United States (for the purposes of the Estate 
Tax Convention) and is not a UK national will not be subject to UK inheritance tax in 
respect of the Company’s shares or ADSs on the individual’s death or on a transfer 
of the shares or ADSs during the individual’s lifetime, provided that any applicable US 
federal gift or estate tax is paid, unless the shares or ADSs are part of the business 
property of a UK permanent establishment or pertain to a UK fixed base used for 
the performance of independent personal services. Where the shares or ADSs have 
been placed in trust by a settlor, they may be subject to UK inheritance tax unless, 
when the trust was created, the settlor was domiciled in the United States and was 
not a UK national. Where the shares or ADSs are subject to both UK inheritance 
tax and to US federal gift or estate tax, the Estate Tax Convention generally 
provides a credit against US federal tax liabilities for UK inheritance tax paid. 

UK stamp duty and stamp duty reserve tax
Stamp duty will, subject to certain exceptions, be payable on any instrument 
transferring shares in the Company to the Custodian of the Depositary at the rate 
of 1.5% on the amount or value of the consideration if on sale or on the value of 
such shares if not on sale. Stamp duty reserve tax (“SDRT”), at the rate of 1.5% of 
the price or value of the shares, could also be payable in these circumstances and on 
issue to such a person, but no SDRT will be payable if stamp duty equal to such SDRT 
liability is paid. In accordance with the terms of the Deposit Agreement, any tax or duty 
payable on deposits of shares by the Depositary or the Custodian of the Depositary 
will be charged to the party to whom ADSs are delivered against such deposits.

No stamp duty will be payable on any transfer of ADSs of the Company, provided 
that the ADSs and any separate instrument of transfer are executed and retained 
at all times outside the United Kingdom. A transfer of shares in the Company in 
registered form will attract ad valorem stamp duty generally at the rate of 0.5% of the 
purchase price of the shares. There is no charge to ad valorem stamp duty on gifts. 

SDRT is generally payable on an unconditional agreement to transfer shares in the 
Company in registered form at 0.5% of the amount or value of the consideration for 
the transfer, but is repayable if, within six years of the date of the agreement, an 
instrument transferring the shares is executed or, if the SDRT has not been paid, the 
liability to pay the tax (but not necessarily interest and penalties) would be cancelled. 
However, an agreement to transfer the ADSs of the Company will not give rise to SDRT. 

PFIC Rules
The Company does not believe that the shares or ADSs will be treated as stock 
of a passive foreign investment company, or PFIC, for US federal income tax 
purposes. This conclusion is a factual determination that is made annually and 
thus is subject to change. If the Company is treated as a PFIC, any gain realised on 
the sale or other disposition of the shares or ADSs would in general not be treated 
as capital gain, unless a US holder elects to be taxed annually on a mark to market 
basis with respect to the shares or ADSs. Otherwise a US holder would be treated 
as if he or she has realised such gain and certain “excess distributions” rateably 
over the holding period for the shares or ADSs and would be taxed at the highest 
tax rate in effect for each such year to which the gain was allocated. An interest 
charge in respect of the tax attributable to each such year would also apply. 
Dividends received from Vodafone would not be eligible for the preferential tax 
rate applicable to qualified dividend income for certain non-corporate holders.

History and Development

The Company was incorporated under English law in 1984 as Racal Strategic 
Radio Limited (registered number 1833679). After various name changes, 
20% of Racal Telecom Plc capital was offered to the public in October 1988. 
The Company was fully demerged from Racal Electronics Plc and became an 
independent company in September 1991, at which time it changed its name 
to Vodafone Group Plc.

5 January 2006 – Sweden: Sold Vodafone Sweden for €970 million (£660 million).

20 April 2006 – South Africa: Increased stake in Vodacom Group (Pty) Limited 
(“Vodacom”) by 15.0% to 50.0% for a consideration of ZAR15.8 billion (£1.5 billion).

24 May 2006 – Turkey: The assets of Telsim Mobil Telekomunikasyon (“Telsim”) 
were acquired for $4.67 billion (£2.6 billion).

Since then, the Group entered into various transactions, which consolidated the 
Group’s position in the United Kingdom and enhanced its international presence. 
The most significant of these transactions were as follows:

29 June 2006 – Greece: The Group’s interest in Vodafone Greece reached 99.9% 
following a public offer for all outstanding shares.

•

•

•

•

The merger with AirTouch Communications, Inc., which completed on 30 June 
1999. The Company changed its name to Vodafone AirTouch Plc in June 1999, 
but then reverted to its former name, Vodafone Group Plc, on 28 July 2000.
The acquisition of Mannesmann AG, which completed on 12 April 2000. 
Through this transaction the Group acquired subsidiaries in Germany and Italy, 
and increased the Group’s indirect holding in SFR.
Through a series of business transactions between 1999 and 2004, the Group 
acquired a 97.7% stake in Vodafone Japan. This was then disposed of on 27 
April 2006.
On 8 May 2007, the Group acquired companies with interests in Vodafone 
Essar for $10.9 billion (£5.5 billion), following which the Group controls 
Vodafone Essar (see note 28 to the Consolidated Financial Statements).

Other transactions that have occurred since 31 March 2005 are as follows:

11 May 2005 – France: Following a transaction completed by the Group’s 
associated undertaking, SFR, the Group’s effective shareholding in Neuf Cegetel 
became 12.4%.

31 May 2005 – Czech Republic and Romania: 79.0% of the share capital of 
MobiFon S.A. (“MobiFon”) in Romania and 99.9% of the share capital of Oskar 
Mobil a.s. (“Oskar”) in the Czech Republic were acquired for $3.5 billion (£1.9 
billion). In addition, the Group assumed approximately $1.0 billion (£0.6 billion) 
of net debt.

18 November 2005 – India: Acquired a 5.60% interest in Bharti Airtel and on 
22 December 2005 acquired a further 4.39% interest in Bharti Airtel. Total 
consideration for the combined 10.0% stake was Rs. 67 billion (£858 million).

146 Vodafone Group Plc Annual Report 2008

3 November 2006 – Belgium: Disposed of 25% interest in Belgacom Mobile SA 
for €2.0 billion (£1.3 billion).

25 November 2006 – The Netherlands: Group’s shareholdings increased to 
100.0% following a compulsory acquisition of outstanding shares.

3 December 2006 – Egypt: Acquired an additional 4.8% stake in Vodafone Egypt 
bringing the Group’s interest to 54.9%.

20 December 2006 – Switzerland: Disposed of 25% interest in Swisscom Mobile 
AG for CHF4.25 billion (£1.8 billion).

9 May 2007 – India: A Bharti group company irrevocably agreed to purchase 
the Group’s 5.60% direct shareholding in Bharti Airtel (see note 29 to the 
Consolidated Financial Statements).

3 December 2007 – Italy and Spain: Acquired Tele2 Italia SpA and Tele2 
Telecommunications Services SLU from Tele2 AB Group for €775 million 
(£537 million).

11 December 2007 – Qatar: A consortium comprising Vodafone and The Qatar 
Foundation was named as the successful applicant in the auction to become the 
second mobile operator in Qatar. 

19 May 2008 – Arcor: The Group increased its stake in Arcor for €474 million 
(£377 million) and now owns 100% of Arcor.

 
Vodafone – Additional Information

Regulation

The Group’s operating companies are generally subject to regulation governing 
the operation of their business activities. Such regulation typically takes the form 
of industry-specific law and regulation covering telecommunications services and 
general competition (anti-trust) law applicable to all activities. Some regulation 
implements commitments made by governments under the Basic 
Telecommunications Accord of the World Trade Organisation to facilitate market 
entry and establish regulatory frameworks. 

The following section describes the regulatory framework and the key regulatory 
developments at the global and regional level and in selected countries in which 
the Group has significant interests. Many of the regulatory developments 
reported in the following section involve ongoing proceedings or consideration of 
potential proceedings that have not reached a conclusion. Accordingly, the Group 
is unable to attach a specific level of financial risk to the Group’s performance 
from such matters.

World Radiocommunication Conference
During October and November 2007, the World Radiocommunication Conference 
of the International Telecommunications Union met in Geneva to consider 
changes to the Radio Regulations. The next such Conference will be held in 
2011. The Conference establishes, by means of international treaty, the basis 
upon which radio frequency bands may be used in the signatory countries 
(which include all markets in which Vodafone has interests). Such agreements 
are required to prevent interference between users in different countries and 
to facilitate the development of scalable technologies such as GSM or UMTS. 
The most important outcome of the 2007 conference for Vodafone was the 
identification of additional spectrum in the UHF band for mobile services and, 
in particular, the identification of spectrum in the 790-862 MHz range for mobile 
services in Europe. 

European Union
The EU Regulatory Framework for the communications sector (“the EU Framework”) 
was adopted in 2002 and has been implemented by all EU Member States 
although there remain both ongoing and new infringement proceedings against 
a number of Member States for late or inadequate implementation.

The EU Framework consists of four principal Directives outlining matters such as:

•
•
•
•

the objectives to be pursued by national regulatory authorities (“NRAs”);
the way in which telecommunications operators are to be licensed;
measures to be taken to protect consumers; and
ensuring universal provision of certain telecommunications services and the terms 
and basis upon which operators interconnect and provide access to each other. 

The EU Framework seeks to align the techniques for defining where sector 
specific regulation may be applied, and the threshold for when such regulation 
can be applied, with those already employed in EU competition law. It is also 
intended to ensure consistency of approach amongst NRAs within the Member 
States. All NRAs are required to take utmost account of a list of markets which are 
specified by the European Commission (the “Commission”) in a Recommendation 
when deciding which markets to investigate. The second such Recommendation 
was published by the Commission in November 2007 and for the mobile industry 
includes only the market at a wholesale level for ‘voice call termination on 
individual mobile networks’. Two markets included the first Recommendation, 
one for the ‘wholesale national market for international roaming’ and the market 
for ‘access and call origination’ on public mobile networks, have been removed. 
NRAs may still review other markets subject to satisfying certain tests.

Under the EU Framework, regulation can only be applied to undertakings with 
significant market power (“SMP”), either individually or collectively, in the relevant 
markets, subject to the Commission’s consent. SMP under the EU Framework 
accords with the concept of “dominance” under existing EU competition law. 
For individual dominance, this generally implies a market share of at least 40%, 
although other factors may also be taken into consideration. 

In November 2007, the Commission published proposals to amend the EU Framework 
(“the review”). Any changes to the EU Framework would become effective following 
their transposition into national law from around 2010. Not all of these affect 
Vodafone directly. The proposals that may directly affect Vodafone include:

•
•

the proposed creation of a new European regulatory authority;
the extension of the Commission’s powers so as to allow it, rather than national 
regulators, to determine remedies where SMP is found;

•

•

•

•
•
•

the addition of functional separation as a remedy subject to certain conditions 
being fulfilled;
fundamental changes to the licensing of spectrum, introducing more flexibility, 
trading and market-based approaches;
some ‘net neutrality’ provisions to address the concerns that the services of some 
internet service providers (“ISPs”) will be blocked or otherwise discriminated 
against by network operators;
proposals that number portability be completed in one day on all networks in the EU;
various measures to address concerns about network security; and
various measures to address the provision of services for the disabled.

The proposed changes are now being debated in the European Parliament and 
the Council of Member States and this process is expected to continue for most, 
if not all, of 2008. The impact of the review on Vodafone will depend on the 
changes actually adopted by the EU, the manner in which revised directives are 
subsequently implemented in Member States and how the revised regulatory 
framework is then applied by the respective NRAs and the Commission. 

Spectrum
In February 2007, the Commission published a communication on its plans to introduce 
greater flexibility in the use of spectrum in selected bands, including 2G and 3G bands, 
through the use of Decisions agreed with the Radio Spectrum Committee (an EU level 
committee comprising the Commission and Member States). These reforms are 
expected to take place in advance of the review. The first proposed measure is a 
replacement of the GSM Directive by a decision to allow the deployment of UMTS 
services using 900 MHz and 1800 MHz spectrum (“refarming”). The Commission 
submitted formal proposals for such a decision to the European Parliament in July 2007.

In November 2007, the European Commission made a policy announcement on 
the 800 MHz ‘digital dividend’ spectrum (to be released following the transition 
from analogue to digital TV). It urged Europe, and the Member States in particular, 
to create new harmonised bands of spectrum for mobile broadband services and 
mobile TV. The need for action on the digital dividend has been supported by 
leading European Parliamentarians, and the Member States are expected to respond 
with a statement at the EU Telecoms Council in June 2008.

International roaming
In June 2007, a regulation (the “roaming regulation”) under Article 95 of the EU 
Treaty came into force requiring mobile operators to offer a ‘euro-tariff’ under 
which the cost of making calls within the EU is capped at 49 eurocents per minute 
and the cost of receiving calls within the EU is capped at 24 eurocents per minute. 
Customers who had not otherwise already opted for another roaming tariff, such 
as Vodafone Passport, were automatically opted onto the euro-tariff. The roaming 
regulation also requires that wholesale roaming charges within the EU are capped at 
an initial average rate of 30 eurocents per minute and that operators provide certain 
tariff transparency services to customers when they roam. The level of the retail and 
wholesale caps will fall in a further 12 and 24 months following the application of 
the regulation, which will terminate after three years. 

The Commission is required by the roaming regulation to consider whether voice 
roaming should continue to be regulated beyond the expiry of the current regulation 
and, if so, what form such regulation might take. In addition, the Commission is required 
to review SMS and data roaming and to consider whether regulation is required, 
and if so, what form this might take. The Commission is consulting on these matters, 
with a view to publishing conclusions in late summer or early autumn of 2008. The 
Commission indicated in February 2008 that it would consider regulation in the event 
that SMS retail roaming prices did not approach justified levels, which it considered to 
be not more than 12 eurocents per SMS. The Commission urged the industry to adopt 
more predictable and transparent tariffs for data roaming services, and suggested that 
wholesale data roaming pricing should fall to around 35 eurocents per megabyte.

Call termination
At 31 March 2008, the termination rates effective for the Group’s subsidiaries and 
joint ventures within the European Union, which differs from the Group’s Europe 
region, ranged from 6.40 eurocents (5.09 pence) to 11.84 eurocents (9.42 pence), 
at the relevant 31 March 2008 exchange rate. 

The Commission is studying the regulation of call termination and is expected 
to consult upon and then issue a Recommendation in the autumn of 2008. 
The Commission has indicated that it is concerned by what it considers to be the 
unjustifiably wide range of regulated rates set by NRA’s in the EU and by their level 
relative to its view of cost. The NRAs are required to take utmost account of the 
Commission’s recommendations, but may depart from them in justified circumstances. 

Vodafone Group Plc Annual Report 2008 147

Vodafone – Additional Information

Regulation continued

Europe
Germany
Vodafone’s 900 MHz licence was extended to 2016. In April 2008, the NRA 
published the rules for auctioning further 2.0 GHz, 2.6 GHz and 1800 MHz 
spectrum, with auctions expected in 2009. 

The appeal by certain stakeholders against the NRA’s decision on setting call 
termination rates until 2011 is being considered by the UK Competition Commission 
and Competition Appeal Tribunal. Vodafone UK filed an appeal against the 
proposals of the NRA to reform the number portability processes and reduce 
porting times to two hours.

In April 2008, the German Supreme Administration Court rejected lawsuits filed 
by the four mobile network operators against the NRA’s decision to regulate 
mobile termination rates on an ex ante basis. The German Competition Authority 
has commenced an investigation into the use by Vodafone Germany and T-Mobile 
Germany of on-net pricing. 

The NRA announced that it will withdraw certain regulatory obligations from BT 
in relation to the provision of wholesale broadband services in certain parts of the 
UK market where it considers that BT no longer has SMP, a result of competition 
from other fixed unbundlers and cable operators. Vodafone purchases certain 
fixed wholesale services from BT.

During the year, the NRA reduced Vodafone’s termination rate by 9.8% to 7.92 
eurocents, valid until March 2009.

Italy
The NRA launched a public consultation for the assignment of 900 MHz, 1800 
MHz and 2.1 GHz spectrum and on the implementation of 900 MHz refarming. 
The Italian Ministry of Communications assigned 5 MHz of 900 MHz spectrum 
to Wind on a temporary basis in 16 main cities. The NRA published proposals 
to licence DVB-H services. 

The Italian National Competition Authority (“NCA”) closed its investigation into 
alleged anti-competitive practices by mobile network operators, including 
Vodafone Italy, in relation to network access for MVNOs and other matters. 
Undertakings in relation to network access were submitted by Vodafone Italy 
and accepted by the NCA, and the case has been closed without sanction for 
Vodafone. A new law was enacted prohibiting fees or other charges in addition 
to airtime for prepaid services and introducing measures to enable consumers 
to terminate contracts without penalty. The Italian NRA published guidelines 
requiring operators to reimburse or transfer any remaining prepaid airtime of 
customers switching networks. 

The Italian NRA and Government commenced discussions with Telecom Italia 
about proposed voluntary separation of the Telecom Italia fixed network. 
Vodafone currently purchases certain services from Telecom Italia in order to 
provide fixed broadband services in the Italian market and it is possible that both 
existing and future arrangements between Vodafone and Telecom Italia would 
be affected if such proposals were to be implemented.

During the year, the NRA reduced Vodafone’s termination rate by 11.0% to 9.97 
eurocents, with the NRA foreseeing further reductions to 8.85 eurocents in 
July 2008, 7.70 eurocents in July 2009, 6.60 eurocents in July 2010 and 5.90 
eurocents in July 2011.

Spain
The NRA commenced a review of the wholesale market for SMS termination. 
The Spanish Competition Authority commenced an investigation against the 
three largest mobile operators in Spain, including Vodafone, alleging that the 
firms colluded when setting call set-up charges. A new law was passed requiring 
telecommunications operators to retain certain data for a 12 month period and 
requiring operators to register the identity of new prepay customers and to 
register the identity of existing prepay customers within a two year period. The 
NRA commenced a review to determine the operators obliged to contribute to 
the national universal service fund and the criteria for distribution of the fund.

During the year, the NRA reduced Vodafone’s termination rate by 15.3% to 9.61 
eurocents. In April 2008, the NRA reduced the rate to 8.74 eurocents, with 
reductions to 7.87 eurocents in October 2008 and 7.00 eurocents in April 2009.

United Kingdom
An auction of 2.6 GHz spectrum is expected to commence in September 2008 
and the NRA also proposes to auction 112 MHz of digital dividend spectrum 
in the 550-860 MHz range during 2009. The NRA published proposals to allow 
refarming of 900 MHz spectrum, but proposed that Vodafone, and O2, first release 
2 x 7.5 MHz each for reallocation to other parties. Following consultation, the NRA 
has decided to reconsider these proposals.

Vodafone’s average termination rate for the 2008 financial year was 5.70 pence. 
Rates declined by 3.2% below the retail price index in April 2008 and will decline 
by 2.5% below the retail price index in the April 2009 and April 2010.

Other Europe
Greece
In January 2007, Vodafone Greece was fined €76 million as software foreign to the 
network and capable of intercepting calls had been installed without Vodafone’s 
knowledge in the network software. Vodafone Greece has paid the fine but is 
appealing the decision before the Council of State and a hearing is set for October 
2008. In March 2008, Vodafone Greece was fined €19 million by the NRA for 
violations of telecommunications legislation and provisions of licences in 
connection with the interception incident. Vodafone has appealed the decision. 
Vodafone Greece appealed a finding that the three largest mobile network 
operators colluded in setting retail SMS prices and won. The NRA then appealed 
this decision before the Council of State. 

During the year, the termination rate reduced by 15.6% to 9.91 eurocents.

Ireland
Vodafone Ireland has obtained a trial licence to deploy UMTS in 900 MHz 
spectrum. In March 2007, a 3G licence was awarded to eircom.

The Netherlands
In March 2007, Vodafone Netherlands’ 900 MHz licence was extended for three 
years to 2013. The NRA is expected to consult upon compliance with 3G coverage 
obligations in 2008. Auctions of 2.6 GHz spectrum are also expected in 2008. 

An appeal by one stakeholder against the NRA’s decision setting call termination 
rates was heard and a decision is expected in the coming months. During the year, 
the termination rate reduced by 9.1% to 10.00 eurocents. The NRA proposes to 
reduce termination rates to 9.00 eurocents in July 2008 and to 7.00 eurocents in 
July 2009.

Portugal
The NRA decided to implement technology neutrality for 900 MHz spectrum, 
paving the way for refarming. The NRA proposed to allocate, through a public 
tender, 450 MHz spectrum for mobile services.

A new law concerning unfair commercial practices was enacted in April 2008 that 
prohibits the rounding up of charges and introduced a series of associated tariff 
transparency measures. 

During the year, the NRA published a proposal for future termination rates. 
This proposal is yet to be finalised and the termination rate applied in Portugal 
remained unchanged at 11.00 eurocents during the year.

France
The NRA issued a call for tenders for a fourth 3G licence by July 2007. No licence 
has been awarded to date. The NRA authorised refarming of the 900 MHz and 
1800 MHz bands. 

The French Competition Council has issued a Statement of Objection to SFR 
concerning on-net pricing in certain tariffs. 

148 Vodafone Group Plc Annual Report 2008

EMAPA
Eastern Europe
Poland
The NRA concluded an analysis of the market for access and call origination 
on mobile public networks, concluding that no operator had SMP.

South Africa
The NRA is proceeding with the implementation of the Electronic 
Communications Act (“ECA”) of 2006 and the associated licence conversion 
process. The NRA plans to issue service licences by July 2008 and complete 
regulations before the end of 2008.

Vodacom has announced its commitment to a transaction in 2008 under the 
South Africa Government’s programme of Broad-Based Black Economic 
Empowerment (“BBBEE”). The Information Communications Technologies BBBEE 
Sector Code (“Code”) was submitted to the Minister of Trade and Industry in 
March 2008 for approval. To date, the Minister has not published the Code for 
the 60 day public comment process required before the Minister may give his 
approval. Vodacom remains subject to the generic Department of Trade and 
Industry Codes of Good Practice until the Code is approved. As part of the 
implementation of the ECA, the NRA is consulting on the process of determining 
wholesale and retail regulations (i.e. interconnection, facilities leasing and 
essential facilities). The NRA is expected to conclude this by the end of June 2008. 

Call termination remains under investigation by the NRA. In January 2007, the 
NRA issued proposals to declare Vodacom, MTN and Cell C as having SMP mobile 
call termination on individual networks.

Qatar
In December 2007, a consortium comprising Vodafone and the Qatar Foundation 
for Education, Science and Community Development was named as the 
successful applicant in the auction to become the second mobile operator in 
Qatar. The licence is expected to be granted by 30 June 2008 and will be owned 
by Vodafone Qatar, which is required to complete a public offering of 40% of 
its shareholding on the Doha Securities Market for Qatari nationals. The public 
offering is expected to complete in the 2008 calendar year.

The NRA is currently consulting on Qtel’s status and whether to impose dominant 
service provider obligations. 

Pacific
New Zealand
Vodafone sold 2x 5.8 MHZ of 900 MHz spectrum to the third mobile entrant in 
March 2008. Vodafone retains 2x 15 MHz until 2031, subject to payment of a 
renewal fee. Vodafone has entered into a national roaming agreement with the 
third entrant, as a result of which the NRA has concluded an enquiry without 
taking further action.

Romania
The Government commenced a process to issue a sixth mobile licence in the 
410-415 MHz band. Mobile number portability is expected to be implemented 
in October 2008.

Turkey
The Government undertook an auction of 2.1 GHz licences in August 2007. 
The auction was subsequently revoked and no licences were issued. The NRA 
may recommence the award of 3G licences in late 2008 or 2009.

The NRA has applied certain restrictions on the on-net retail pricing practices 
of Turkcell, which are subject to appeal by Turkcell. Mobile number portability 
is expected to be implemented in the autumn of 2008.

Middle East, Africa and Asia
Egypt
The NRA extended Vodafone Egypt’s 2G licence until 2013 and its 3G licence 
until 2022. 

The third entrant, ETISALAT, launched GSM services in the Egyptian market in 
May 2007. ETISALAT was awarded an International Gateway Licence in October 
2007. Mobile number portability was introduced in Egypt in April 2008. 

India
The NRA has issued recommendations to the Department of Telecommunications 
(“DoT”) on the licence terms and capping the number of licensees. The DoT has 
permitted CDMA operators to apply for GSM spectrum to enable them to provide 
GSM services alongside their CDMA operations. It has revised the customer 
number threshold at which licensees become eligible for incremental spectrum 
allocation, with the threshold being made significantly more stringent. The DoT 
has also issued new licences for up to seven new licences in each licence area. 
It has commenced the process of allocating GSM spectrum to these new 
licensees, with Vodafone Essar being awarded initial GSM spectrum in seven 
service areas in the 2008 financial year. 

The DoT issued guidelines to permit active infrastructure sharing between 
licensees. It has issued guidelines on mobile number portability, which is to be 
launched in four Metro cities by the fourth quarter of the 2008 calendar year, 
before being extended nationwide. The DoT has also issued broad guidelines 
on 3G mobile services and broadband wireless access. 

The NRA has recommended the abolition of the Access Deficit Contribution, 
a 0.75% charge levied on adjusted gross revenue of operators. 

Kenya
The Kenya Communications Amendment Bill 2007 was withdrawn by the 
Government. 

The NRA has granted Telkom Kenya a licence for the provision of Mobile Cellular 
Services. It is expected that Telkom Kenya will roll out GSM services during 2008 
under the Orange East Africa brand. The third Kenyan mobile licence has been 
awarded to Econet Wireless, which plans to roll out its GSM services during 2008.

Vodafone Group Plc Annual Report 2008 149

 
Vodafone – Additional Information

Non-GAAP Information

Group adjusted operating profit and adjusted earnings per share
Group adjusted operating profit excludes non-operating income of associates, impairment losses and other income and expense. Adjusted earnings per share also 
excludes changes in fair value of equity put rights and similar arrangements and certain foreign exchange differences, together with related tax effects. The Group 
believes that it is both useful and necessary to report these measures for the following reasons: 

•
•
•
•

these measures are used by the Group for internal performance analysis; 
these measures are used in setting director and management remuneration; 
it is useful in connection with discussion with the investment analyst community and debt rating agencies; and
adjusted operating profit is used as the Group’s measure of segment performance.

Reconciliation of adjusted operating profit and adjusted earnings per share to the respective closest equivalent GAAP measure, operating profit/(loss) and basic 
earnings/(loss) per share, is provided in “Operating Results” beginning on page 32.

Cash flow measures
In presenting and discussing the Group’s reported results, free cash flow and operating free cash flow are calculated and presented even though these measures are 
not recognised within IFRS. The Group believes that it is both useful and necessary to communicate free cash flow to investors and other interested parties, for the 
following reasons: 

•

•

•
•

free cash flow allows the Company and external parties to evaluate the Group’s liquidity and the cash generated by the Group’s operations. Free cash flow does 
not include items determined independently of the ongoing business, such as the level of dividends, and items which are deemed discretionary, such as cash flows 
relating to acquisitions and disposals or financing activities. In addition, it does not necessarily reflect the amounts which the Group has an obligation to incur. 
However, it does reflect the cash available for such discretionary activities, to strengthen the Consolidated Balance Sheet or to provide returns to shareholders 
in the form of dividends or share purchases;
free cash flow facilitates comparability of results with other companies, although the Group’s measure of free cash flow may not be directly comparable to similarly 
titled measures used by other companies;
these measures are used by management for planning, reporting and incentive purposes; and
these measures are useful in connection with discussion with the investment analyst community and debt rating agencies.

A reconciliation of net cash inflow from operating activities, the closest equivalent GAAP measure, to operating free cash flow and free cash flow, is provided in 
“Financial Position and Resources” on page 55.

Other
Certain of the statements within the section titled “Chief Executive’s Review” on pages 4 to 7 contain forward-looking non-GAAP financial information for which at this 
time there is no comparable GAAP measure and which at this time cannot be quantitatively reconciled to comparable GAAP financial information.

Certain of the statements within the section titled “Outlook” on page 51 contain forward-looking non-GAAP financial information which at this time cannot be 
quantitatively reconciled to comparable GAAP financial information.

Organic growth
The Group believes that “organic growth”, which is not intended to be a substitute, or superior to, reported growth, provides useful and necessary information to 
investors and other interested parties for the following reasons: 

•
•
•

it provides additional information on underlying growth of the business without the effect of factors unrelated to the operating performance of the business;
it is used by the Group for internal performance analysis; and
it facilitates comparability of underlying growth with other companies, although the term “organic” is not a defined term under IFRS and may not, therefore, 
be comparable with similarly titled measures reported by other companies.

Reconciliation of organic growth to reported growth is shown where used, or in the table below:

Impact of
Impact  
of foreign 
acquisitions  
exchange  and disposals 
Percentage 
points 

Percentage 
points 

Organic 
growth 
% 

Reported
growth
%

40.6 

5.4 

6.7 

52.7

(1.8) 
(0.3) 
(4.6) 
(8.0) 
8.1 
35.7 
4.7 
44.0 

3.1 
3.3 
3.2 
2.1 
3.4 
4.8 
5.2 
6.0 

– 
– 
(0.3) 
– 
– 
– 
12.5 
– 

1.3
3.0
(1.7)
(5.9)
11.5
40.5
22.4
50.0

31 March 2008
Group
Data revenue 

Europe
Voice revenue 
Outgoing voice revenue 
Incoming voice revenue 
Roaming and international visitor revenue 
Messaging revenue 
Data revenue 
Fixed line revenue 
Other Europe – data revenue 

150 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
31 March 2008
Europe
Interconnect costs 
Other direct costs 
Acquisition costs 
Retention costs 
Operating expenses 
Depreciation and amortisation 

Italy
Total costs 
Interconnect costs 
Other direct costs 
Acquisition costs 
Operating expenses 

Spain
Service revenue for the six months ended 31 March 2008 
Interconnect costs 
Acquisition costs 
Retention costs 
Operating expenses 

EMAPA
Voice revenue 
Messaging revenue 
Data revenue 
Eastern Europe – interconnect costs 
Eastern Europe – operating expenses  
Eastern Europe – depreciation and amortisation 
Middle East, Africa & Asia – other direct costs 
Middle East, Africa & Asia – operating expenses 
Middle East, Africa & Asia – depreciation and amortisation 

31 March 2007
Group
Voice revenue(1) 
Messaging revenue 
Data revenue 

Europe
Voice revenue(1) 
Incoming voice revenue 
Roaming revenue 
Messaging revenue 
Data revenue 
Other direct costs 
Acquisition and retention costs 
Operating expenses 
Adjusted operating profit(2) 

EMAPA
Non-service revenue 
Eastern Europe – interconnect costs  
Middle East, Africa & Asia – interconnect costs  

Impact of
Impact  
of foreign 
acquisitions  
exchange  and disposals 
Percentage 
points 

Percentage 
points 

Organic 
growth 
% 

Reported
growth
%

4.1 
1.3 
6.0 
10.1 
0.1 
0.2 

(1.0) 
6.2 
(15.8) 
18.7 
(7.4) 

5.8 
(0.1) 
(9.0) 
28.3 
4.0 

12.8 
6.5 
87.9 
7.5 
5.7 
16.0 
38.0 
23.4 
36.3 

2.5 
7.0 
30.7 

(0.6) 
(7.4) 
1.2 
4.6 
29.5 
16.7 
0.1 
7.4 
(3.7) 

28.9 
23.8 
26.8 

3.2 
3.9 
3.2 
3.5 
3.3 
2.9 

4.4 
4.5 
4.4 
6.0 
4.1 

10.1 
4.1 
3.7 
6.0 
4.5 

2.6 
6.5 
8.9 
7.1 
7.5 
8.7 
(9.0) 
(8.6) 
(5.5) 

(1.8) 
(1.3) 
(0.8) 

(0.4) 
(0.4) 
(0.4) 
(0.5) 
(0.7) 
(0.5) 
(0.4) 
(0.4) 
(0.5) 

1.2 
2.6 
1.1 
0.2 
1.3 
0.3 

5.2 
4.7 
9.7 
5.8 
4.8 

3.1 
2.5 
1.9 
0.4 
2.8 

32.0 
10.5 
63.3 
6.0 
12.0 
3.7 
125.1 
97.0 
66.5 

3.8 
3.4 
0.2 

(1.6) 
(1.2) 
(2.8) 
(1.0) 
(1.7) 
(1.3) 
(2.2) 
(2.8) 
0.1 

(13.7) 
(3.2) 
(19.0) 

16.3 
25.7 
37.2 

8.5
7.8
10.3
13.8
4.7
3.4

8.6
15.4
(1.7)
30.5
1.5

19.0
6.5
(3.4)
34.7
11.3

47.4
23.5
160.1
20.6
25.2
28.4
154.1
111.8
97.3

4.5
9.1
30.1

(2.6)
(9.0)
(2.0)
3.1
27.1
14.9
(2.5)
4.2
(4.1)

31.5
46.3
45.0

Notes:
(1)   Revenue relating to fixed line activities provided by mobile operators, previously classified within voice revenue, is now presented as fixed line revenue, together with revenue from fixed line 

operators and fixed broadband. All prior periods have been adjusted accordingly.

(2)  During the year ended 31 March 2008, the Group changed its organisational structure and the Group’s associated undertaking in France, SFR, is now managed within the Europe region and 

reported within Other Europe. The results are presented in accordance with the new organisational structure.

Vodafone Group Plc Annual Report 2008 151

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Additional Information

Form 20-F Cross Reference Guide

Certain of the information in this document that is referenced in the following table is included in the Company’s Annual Report on Form 20-F for 2008 filed with the 
SEC (the “2008 Form 20-F”). No other information in this document is included in the 2008 Form 20-F or incorporated by reference into any filings by the Company 
under the US Securities Act of 1933, as amended. Please see “Documents on display” on page 144 for information on how to access the 2008 Form 20-F as filed 
with the SEC. The 2008 Form 20-F has not been approved or disapproved by the SEC nor has the SEC passed judgement upon the adequacy or accuracy of the 
2008 Form 20-F.

Item 
1 

2 
3 

4 

Form 20-F caption 
Identity of Directors, Senior Management 
and Advisers 
Offer Statistics and Expected Timetable 
Key Information
3A Selected financial data 

3B Capitalisation and indebtedness 
3C Reasons for the offer and use of proceeds 
3D Risk factors 
Information on the Company
4A History and development of the company 

4B Business overview 

4C Organisational structure  

4D Property, plant and equipment 

4A 
5 

Unresolved Staff Comments 
Operating and Financial Review and Prospects
5A Operating results 

5B Liquidity and capital resources 

5C Research and development, patents 
and licences, etc.  
5D Trend information 
5E Off-balance sheet arrangements 

6 

7 

5F Tabular disclosure of contractual obligations 
5G Safe harbor 
Directors, Senior Management and Employees 
6A Directors and senior management 
6B Compensation 
6C Board practices 

6D Employees 

6E Share ownership 

Major Shareholders and Related Party Transactions
7A Major shareholders 
7B Related party transactions 

7C Interests of experts and counsel 

Location in this document 

Not applicable 
Not applicable 

Financial Highlights 
Shareholder Information – Inflation and foreign currency translation 
Not applicable 
Not applicable  
Principal Risk Factors and Uncertainties 

History and Development 
Contact Details 
Group at a Glance 
Business Overview 
Brand and Distribution 
Operating Results 
Operating Environment and Strategy 
Shareholder Information – Material contracts 
Note 12 “Principal subsidiary undertakings” 
Note 13 “Investments in joint ventures” 
Note 14 “Investments in associated undertakings” 
Note 15 “Other investments” 
Technology and Resources 
Financial Position and Resources  
Corporate Responsibility  
None 

Operating Results 
Note 24 “Borrowings” 
Shareholder Information – Inflation and foreign currency translation 
Regulation 
Financial Position and Resources – Liquidity and capital resources 
Note 24 “Borrowings” 

Technology and Resources 
Operating Environment and Strategy 
Financial Position and Resources – Off-balance sheet arrangements 
Note 31 “Commitments” 
Note 32 “Contingent liabilities” 
Financial Position and Resources – Contractual obligations 
Cautionary Statement Regarding Forward-Looking Statements 

Board of Directors and Group Management  
Directors’ Remuneration 
Corporate Governance 
Directors’ Remuneration 
Board of Directors and Group Management 
People 
Note 35 “Employees” 
Directors’ Remuneration  
Note 20 “Share-based payments” 

Shareholder Information – Major shareholders 
Directors’ Remuneration 
Note 34 “Related party transactions” 
Note 32 “Contingent liabilities” 
Not applicable 

Page

–
–

156
141
–
–  
52

146
IBC
12
14 
22
32 
10
144
108
109
110
110
16
54
59
–

32
116
141
147
55 
116

16
10
58 
127
128
54
154

62
71
65
71
62
20 
130
71
113

142
71
129
128
–

152 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Location in this document 

Page

Item 
8 

Form 20-F caption 
Financial Information
8A Consolidated statements and other financial  
information 

8B Significant changes 
The Offer and Listing
9A Offer and listing details 
9B Plan of distribution 
9C Markets 
9D Selling shareholders 
9E Dilution 
9F Expenses of the issue 
Additional Information
10A Share capital 
10B Memorandum and Articles of Association 

Financials(1) 
Audit Report on the Consolidated Financial Statements 
Note 32 “Contingent liabilities” 
Financial Position and Resources  
Note 36 “Subsequent events”  

Shareholder Information – Share price history 
Not applicable 
Shareholder Information – Markets 
Not applicable 
Not applicable 
Not applicable 

Not applicable 
Shareholder Information – Memorandum and Articles of  
Association and applicable English law 
Shareholder Information – Material contracts 
Shareholder Information – Exchange controls 
Shareholder Information – Taxation 
Not applicable 
Not applicable 
Shareholder Information – Documents on display 
Not applicable 

10C Material contracts 
10D Exchange controls 
10E Taxation 
10F Dividends and paying agents 
10G Statement by experts 
10H Documents on display 
10I Subsidiary information 
Quantitative and Qualitative Disclosures 
About Market Risk 
Description of Securities Other than Equity Securities  Not applicable 
Not applicable 
Defaults, Dividend Arrearages and Delinquencies 
Material Modifications to the Rights of Security 
Holders and Use of Proceeds 
Controls and Procedures 

Note 24 “Borrowings” 

16A Audit committee financial expert 
16B Code of ethics 
16C Principal accountant fees and services 

16D  Exemptions from the listing standards for  
audit committees 
16E Purchase of equity securities by the issuer  
and affiliated purchasers 
Financial Statements 
Financial Statements 
Exhibits 

Shareholder Information – Debt securities 
Corporate Governance  
Directors’ Statement of Responsibility – Management’s report on  
internal control over financial reporting 
Audit Report on Internal Controls 
Corporate Governance – Board committees 
Corporate Governance  
Note 4 “Operating profit/(loss)” 
Corporate Governance – Auditors 

Corporate Governance – Board committees 
Financial Position and Resources 
Note 21 “Transactions with equity shareholders” 
Not applicable 
Financials(1) 
Filed with the SEC 

9 

10 

11 

12 
13 
14 

15 

16 

17 
18 
19 

82
132
128
54
130

141
–
142
–
–
–

–

142
144
144
144
–
–
144
–

116
–
–

144
65

83
84
67
65
98
69

67
54 
115
–
82
–

Note:
(1) The Company Financial Statements, and the Audit Report and Notes relating thereto, on pages 133 to 139 should not be considered to form part of the Company’s Annual Report on Form 20-F.

Vodafone Group Plc Annual Report 2008 153

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone – Additional Information

Cautionary Statement Regarding Forward-Looking 
Statements

This document contains “forward-looking statements” within the meaning of the 
US Private Securities Litigation Reform Act of 1995 with respect to the Group’s 
financial condition, results of operations and businesses and certain of the Group’s 
plans and objectives.

In particular, such forward-looking statements include statements with respect to

•

•
•

•
•

•

•
•
•

•

•

•
•
•

•

•

•

•
•

Vodafone’s expectations as to launch and roll out dates for products, services 
or technologies offered by Vodafone;
expectations regarding the operating environment and market conditions;
intentions regarding the development of products, services and initiatives 
introduced by Vodafone or by Vodafone in conjunction with third parties; 
revenue and growth expected from our total communications strategy;
the development and impact of new mobile technology including the 
development of 4G technology and the launch of faster data speeds;
anticipated benefits to the Group from cost efficiency programmes,including 
outsourcing of IT functions and network sharing agreements;
growth in customers and usage; 
expected growth prospects in Europe and the EMAPA region;
expectations regarding the performance of investments, associates, joint 
ventures and newly acquired businesses, including the expected performance 
of Verizon Wireless;
the Group’s expectations for revenue, adjusted operating profit, average foreign 
exchange rates, depreciation and amortisation charges, capitalised fixed asset 
additions, capital intensity, free cash flow, cash payments for tax and associated 
interest, payments of deferred capital expenditures, adjusted effective tax rates 
and foreign exchange rate changes contained within the Chief Executives 
Review on pages 4 to 7 and the Outlook statement on page 51 of this 
document, and expectations for the Group’s future performance generally, 
including average revenue per user, costs, capital expenditures, operating 
expenditures and margins; 
the expected contribution to the Group’s revenue of voice services, messaging 
services, data services, broadband services, fixed location pricing, internet 
services and mobile advertising; 
the rate of dividend growth by the Group or its existing investments; 
the expected contributions to the Group’s revenue from our business segment;
expectations regarding the Group’s access to adequate funding for its working 
capital requirements; 
possible future acquisitions, including increases in ownership in existing 
investments, the timely completion of pending acquisition transactions and 
pending offers for investments, including licence acquisitions, and the 
expected funding required to complete such acquisitions or investments; 
mobile penetration and coverage rates and the Group’s ability to acquire 
spectrum; 
the impact of regulatory and legal proceedings involving Vodafone and of 
scheduled or potential regulatory changes; 
expectations with respect to long term shareholder value growth; and
overall market trends and other trend projections.

Forward-looking statements are sometimes, but not always, identified by their use 
of a date in the future or such words as “anticipates”, “aims”, “could”, “may”, 
“should”, “expects”, “believes”, “intends”, “plans” or “targets”. By their nature, 
forward-looking statements are inherently predictive, speculative and involve risk 
and uncertainty because they relate to events and depend on circumstances that 
will occur in the future. There are a number of factors that could cause actual 
results and developments to differ materially from those expressed or implied by 
these forward-looking statements. These factors include, but are not limited to, 
the following: 

•

•

•

•

•

changes in economic or political conditions in markets served by operations of 
the Group that would adversely affect the level of demand for mobile services; 
greater than anticipated competitive activity, from both existing competitors 
and new market entrants, including Mobile Virtual Network Operators, which 
could require changes to the Group’s pricing models, lead to customer churn 
and make it more difficult to acquire new customers, and reduce profitability; 
the impact of investment in network capacity and the deployment of new 
technologies, or the rapid obsolescence of existing technology; 
slower than expected customer growth and reduced customer retention; 
changes in the spending patterns of new and existing customers; 
the possibility that new products and services will not be commercially 

154 Vodafone Group Plc Annual Report 2008

accepted or perform according to expectations or that vendors’ performance in 
marketing these technologies will not meet the Group’s requirements; 
the Group’s ability to win 3G licence allocations; 
the Group’s ability to realise expected synergies and benefits associated with 
3G technologies; 
the Group’s ability to expand its spectrum position; 
a lower than expected impact of new or existing products, services or 
technologies on the Group’s future revenue, cost structure and capital 
expenditure outlays; 
the ability of the Group to harmonise mobile platforms and delays, 
impediments or other problems associated with the roll out and scope of and 
other new or existing products, services or technologies in new markets; 
the ability of the Group to offer new services and secure the timely delivery of 
high quality, reliable handsets, network equipment and other key products 
from suppliers; 
the Group’s ability to develop competitive data content and services that will 
attract new customers and increase average usage; 
future revenue contributions of both voice and non-voice services; 
greater than anticipated prices of new mobile handsets; 
changes in the costs to the Group of or the rates the Group may charge for 
terminations and roaming minutes; 
the Group’s ability to achieve meaningful cost savings and revenue 
improvements as a result of its cost reduction programmes; 
the ability to realise benefits from entering into partnerships for developing 
data and internet services and entering into service franchising and brand 
licensing; 
the possibility that the pursuit of new, unexpected strategic opportunities may 
have a negative impact on the Group’s financial performance; 
developments in the Group’s financial condition, earnings and distributable 
funds and other factors that the Board of Directors takes into account in 
determining the level of dividends; 
any unfavourable conditions, regulatory or otherwise, imposed in connection 
with pending or future acquisitions or dispositions and the integration of 
acquired companies in the Group’s existing operations; 
the risk that, upon obtaining control of certain investments, the Group 
discovers additional information relating to the businesses of that investment 
leading to restructuring charges or write-offs or with other negative 
implications; 
changes in the regulatory framework in which the Group operates, including 
possible action by regulators in markets in which the Group operates or by the 
EU regulating rates the Group is permitted to charge; the impact of legal or 
other proceedings against the Group or other companies in the mobile 
communications industry; 
the possibility that new marketing or usage stimulation campaigns or efforts 
and customer retention schemes are not an effective expenditure; 
the possibility that the Group’s integration efforts do not reduce the time to 
market for new products or improve the Group’s cost position; 
loss of suppliers or disruption of supply chains; 
the Group’s ability to satisfy working capital requirements through borrowing in 
capital markets, bank facilities and operations; 
changes in exchange rates, including particularly the exchange rate of pounds 
sterling to the euro and the US dollar; 
changes in statutory tax rates and profit mix which would impact the weighted 
average tax rate; 
changes in tax legislation in the jurisdictions in which the Group operates; 
final resolution of open issues which might impact the effective tax rate; and
timing of tax payments relating to the resolution of open issues.

•
•

•
•

•

•

•

•
•
•

•

•

•

•

•

•

•

•

•

•
•

•

•

•
•
•

Furthermore, a review of the reasons why actual results and developments may 
differ materially from the expectations disclosed or implied within forward-looking 
statements can be found under “Principal Risk Factors and Uncertainties” on 
pages 52 and 53 of this document. All subsequent written or oral forward-looking 
statements attributable to the Company or any member of the Group or any 
persons acting on their behalf are expressly qualified in their entirety by the 
factors referred to above. No assurances can be given that the forward-looking 
statements in this document will be realised. Neither Vodafone nor any of its 
affiliates intends to update these forward-looking statements.

Definition of Terms

3G broadband 

 3G services enabled with High Speed Downlink Packet Access (“HSDPA”) technology which enables data transmission at speeds of 
up to 7.2 megabits per second.

3G device 

A handset or device capable of accessing 3G data services.

Acquired intangibles  
amortisation 

Amortisation relating to intangible assets identified and recognised separately in respect of a business combination in excess of the  
intangible assets recognised by the acquiree prior to acquisition.

Acquisition costs 

The total of connection fees, trade commissions and equipment costs relating to new customer connections.

Capitalised fixed asset additions This measure includes the aggregate of capitalised property, plant and equipment additions and capitalised software costs. 

Change at constant exchange   Growth or change calculated by restating the prior period’s results as if they had been generated at the current period’s exchange  
rates 

rates. Also referred to as “constant currency”.

Churn 

Total gross customer disconnections in the period divided by the average total customers in the period.

Controlled and jointly controlled   Controlled and jointly controlled measures include 100% for the Group’s mobile operating subsidiaries and the Group’s 

proportionate share for joint ventures. 

Customer delight 

 The Group uses a proprietary ‘customer delight’ system to track customer satisfaction across its controlled markets and jointly 
controlled market in Italy. Customer delight is measured by an index based on the results of surveys performed by an external 
research company which cover all aspects of service provided by Vodafone and incorporates the results of the relative satisfaction 
of the competitors’ customers. An overall index for the Group is calculated by weighting the results for each of the Group’s 
operations based on service revenue.

Data revenue 

Data revenue includes all non-voice service revenue excluding messaging revenue and fixed line revenue.

Depreciation and other  
amortisation 

This measure includes the profit or loss on disposal of property, plant and equipment and computer software. 

DSL 

A Digital Subscriber Line which is a fixed line enabling data to be transmitted at high speeds.

Handheld business device 

A wireless connection device which allows access to business applications and push and pull email.

HSDPA 

HSUPA 

Interconnect costs 

Messaging revenue 

Mobile customer 

 High Speed Downlink Packet Access is a wireless technology enabling network to mobile data transmission speeds of up to 
7.2 megabits per second.

 High Speed Uplink Packet Access is a wireless technology enabling mobile to network data transmission speeds of up to 
1.4 megabits per second.

 A charge paid by Vodafone to other fixed line or mobile operators when a Vodafone customer calls a customer connected 
to a different network.

 Messaging revenue includes all SMS and MMS revenue including wholesale messaging revenue, revenue from the use of messaging 
services by Vodafone customers roaming away from their home network and customers visiting the local network.

 A mobile customer is defined as a Subscriber Identity Module (“SIM”), or in territories where SIMs do not exist, a unique mobile 
telephone number, which has access to the network for any purpose, including data only usage, except telemetric applications. 
Telemetric applications include, but are not limited to, asset and equipment tracking, mobile payment and billing functionality, e.g. 
vending machines and meter readings, and include voice enabled customers whose usage is limited to a central service operation, 
e.g. emergency response applications in vehicles. 

Mobile PC connectivity 
device 

A connection device which provides access to 3G services to users with an active PC or laptop connection. This includes Vodafone  
Mobile Connect Cards with 3G broadband, Vodafone Mobile Connect 3G/GPRS data cards and Vodafone Mobile Connect USB modems.

Net debt 

Organic growth  

Partner markets 

Penetration 

 Long term borrowings, short term borrowings and mark to market adjustments on financing instruments less cash and cash 
equivalents.

 The percentage movements in organic growth are presented to reflect operating performance on a comparable basis. Where an 
entity, being a subsidiary, joint venture or associated undertaking, was newly acquired or disposed of in the current or prior period, 
the Group adjusts, under organic growth calculations, the results for the current and prior period to remove the amount the Group 
earned in both periods as a result of the acquisition or disposal of subsidiary or associated undertakings. Where the Group increases, 
or decreases, its ownership interest in a joint venture or associated undertaking in the current or prior period, the Group’s results for 
the prior period are restated at the current period’s ownership level. Further adjustments in organic calculations exclude the effect 
of exchange rate movements by restating the prior period’s results as if they had been generated at the current period’s exchange 
rates and excludes the amortisation of acquired intangible assets. 

 Markets in which the Group has entered into a Partner Agreement with a local mobile operator enabling a range of Vodafone’s global 
products and services to be marketed in that operator’s territory and extending Vodafone’s brand reach into such new markets.

 Number of customers in a country as a percentage of the country’s population. Penetration can be in excess of 100% due to 
customers’ owning more than one SIM.

Proportionate customers 

 The proportionate customer number represents the number of mobile customers in ventures which the Group either controls or in 
which it invests, based on the Group’s ownership in such ventures.

Purchased licence amortisation   Amortisation relating to capitalised licence and spectrum fees purchased directly by the Group or existing on recognition through 
business combination accounting, and such fees recognised by an acquiree prior to acquisition.

Retention costs 

Service revenue 

Termination rate 

The total of trade commissions, loyalty scheme and equipment costs relating to customer retention and upgrade. 

 Service revenue comprises all revenue related to the provision of ongoing services including, but not limited to, monthly access 
charges, airtime usage, roaming, incoming and outgoing network usage by non-Vodafone customers and interconnect charges for 
incoming calls.

 A per minute charge paid by a telecommunications network operator when a customer makes a call to another mobile or fixed line 
network operator. 

Total communications revenue 

 Comprises all fixed location services revenue, data revenue, fixed line revenue and other service revenue.

Vodafone Group Plc Annual Report 2008 155

Vodafone – Additional Information

Financial Highlights

At/year ended 31 March 
Consolidated Income Statement data
Revenue 
Operating profit/(loss) 
Adjusted operating profit (non-GAAP measure)(1) 
Profit/(loss) before taxation 
Profit/(loss) for the financial year from continuing operations 
Profit/(loss) for the financial year 

Consolidated Balance Sheet data
Total assets 
Total equity 
Total equity shareholders’ funds 

Earnings Per Share (“EPS”)(2) 
Weighted average number of shares (millions) 
– Basic  
– Diluted 

Basic earnings/(loss) per ordinary share  
– Profit/(loss) from continuing operations 
– Profit/(loss) for the financial year 
Diluted earnings/(loss) per ordinary share 
– Profit/(loss) from continuing operations 
– Profit/(loss) for the financial year 

Cash dividends(2)(3)(4)
Amount per ordinary share (pence)(5) 
Amount per ADS (pence)(5) 

Amount per ordinary share (US cents)(2)(5) 
Amount per ADS (US cents)(2)(5) 

Other data
Ratio of earnings to fixed charges(6) 
Deficit 

2008 
£m 

2007 
£m 

2006 
£m  

2005
£m

35,478 
10,047 
10,075 
9,001 
6,756 
6,756 

31,104 
(1,564) 
9,531 
(2,383) 
(4,806) 
(5,297) 

29,350 
(14,084) 
9,399 
(14,853) 
(17,233) 
(21,821) 

26,678
7,878
8,353
7,285
5,416
6,518

127,270 
76,471 
78,043 

109,617 
67,293 
67,067 

126,738 
85,312 
85,425 

147,197
113,648
113,800

53,019 
53,287 

55,144 
55,144 

62,607 
62,607 

66,196
66,427

12.56p 
12.56p 

12.50p 
12.50p 

(8.94)p 
(9.84)p 

(27.66)p 
(35.01)p 

(8.94)p 
(9.84)p 

(27.66)p 
(35.01)p 

7.51p 
75.1p 

6.76p 
67.6p 

6.07p 
60.7p 

14.91c 
149.1c 

13.28c 
132.8c 

10.56c 
105.6c 

8.12p
9.68p

8.09p
9.65p

4.07p
40.7p

7.68c
76.8c

3.9 
– 

– 
(4,389) 

– 
(16,520) 

7.0
–

Notes: 
(1)   Refer to “Non-GAAP Information” on page 150 for a reconciliation of this non-GAAP measure to the most comparable GAAP measure and a discussion of this measure.
(2)  See note 8 to the Consolidated Financial Statements, “Earnings/(loss) per share”. Earnings and dividends per ADS is calculated by multiplying earnings per ordinary share by ten, the number of 

ordinary shares per ADS. Dividend per ADS is calculated on the same basis.

(3)  The final dividend for the year ended 31 March 2008 was proposed by the directors on 27 May 2008.
(4)  The cash dividend per ordinary share for the year ended 31 March 2004 was 2.0315p (amount per ADS: 20.315p).
(5)   The final dividend for the year ended 31 March 2008 was proposed on 27 May 2008 and is payable on 1 August 2008 to holders of record as of 6 June 2008. This dividend has been translated into 

US dollars at 31 March 2008 for ADS holders but will be payable in US dollars under the terms of the ADS depositary agreement.

(6)   For the purposes of calculating these ratios, earnings consist of profit before tax adjusted for fixed charges, dividend income from associated undertakings, share of profits and losses from 
associated undertakings and profits and losses on ordinary activities before taxation from discontinued operations. Fixed charges comprise one-third of payments under operating leases, 
representing the estimated interest element of these payments, interest payable and similar charges and preferred share dividends.

156 Vodafone Group Plc Annual Report 2008

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our goal is to be the communications 
leader in an increasingly connected world

Contact Details

Investor Relations
Telephone: +44 (0) 1635 664447

Media Relations
Telephone: +44 (0) 1635 664444

Corporate Responsibility 
Fax: +44 (0) 1635 674478
E-mail: responsibility@vodafone.com
Website: www.vodafone.com/responsibility

Executive Summary*

Business*

Performance*

 Highlights
 Chairman’s Statement
 Chief Executive’s Review
 Performance at a Glance

1 
2 
4 
8 
10   Operating Environment and Strategy
12   Group at a Glance

14   Business Overview
16   Technology and Resources
20   People
22   Brand and Distribution
24   Products and Services

30   Key Performance Indicators
32   Operating Results
51   Outlook
52   Principal Risk Factors and Uncertainties
54   Financial Position and Resources
59   Corporate Responsibility

Governance*

Financials

62   Board of Directors and Group Management
65   Corporate Governance
71   Directors’ Remuneration

82   Contents
83   Directors’ Statement of Responsibility*
84   Audit Report on Internal Controls
85   Critical Accounting Estimates
88   Consolidated Financial Statements
132  Audit Report on the Consolidated 

Financial Statements

133  Audit Report on the Company

Financial Statements

134 Company Financial Statements

Additional information

140  Shareholder Information*
146 History and Development*
147  Regulation*
150  Non-GAAP Information*
152  Form 20-F Cross Reference Guide
154   Cautionary Statement Regarding 
Forward-Looking Statements*

155  Definition of Terms
156  Financial Highlights

*  These sections make up the Directors’ Report.

This constitutes the Annual Report of Vodafone Group Plc (the “Company”) for the year 
ended 31 March 2008 and is dated 27 May 2008. This document includes information 
that is required by the United States (“US”) Securities and Exchange Commission (the 
“SEC”) for the Company’s US filing of its Annual Report on Form 20-F. The information 
in this document may be updated or supplemented at the time of filing with the SEC or 
later amended if necessary. The content of the Group’s website (www.vodafone.com) 
should not be considered to form part of this Annual Report or the Company’s Annual 
Report on Form 20-F.

In the discussion of the Group’s reported financial position, operating results and cash 
flows for the year ended 31 March 2008, information is presented to provide readers with 
additional financial information that is regularly reviewed by management. However, 
this additional information presented is not uniformly defined by all companies, including 
those in the Group’s industry. Accordingly, it may not be comparable with similarly titled 
measures and disclosures by other companies. Additionally, certain information 
presented is derived from amounts calculated in accordance with IFRS but is not itself 
an expressly permitted GAAP measure. Such non-GAAP measures should not be viewed 
in isolation or as an alternative to the equivalent GAAP measure. For further information 
see “Non-GAAP Information” on pages 150 to 151 and “Definition of Terms” on page 155.

The terms “Vodafone”, the “Group”, “we”, “our” and “us” refer to the Company and, 
as applicable, its subsidiary undertakings and/or its interests in joint ventures and 
associated undertakings.

This Annual Report contains forward-looking statements within the meaning of the 
US Private Securities Litigation Reform Act of 1995 with respect to the Group’s financial 
condition, results of operations and business management and strategy, plans and 
objectives for the Group. For further details, please see “Cautionary Statement 
Regarding Forward-Looking Statements” on page 154 and “Principal Risk Factors 
and Uncertainties” on pages 52 and 53 for a discussion of the risks associated with 
these statements.

Vodafone, the Vodafone logo, Vodafone live!, Vodafone Mobile Connect, Vodafone 
Office, Vodafone Wireless Office, Vodafone Passport, Vodafone At Home, Vodafone 
Zuhause, Vodafone Applications Service, Vodafone Email Plus, Vodafone M-PESA, 
Vodafone Money Transfer, Vodafone Betavine and Vodacom are trademarks of the 
Vodafone Group. The RIM® and BlackBerry® families of trademarks, images and 
symbols are the exclusive properties and trademarks of Research in Motion Limited, 
used by permission. RIM and BlackBerry are registered with the US Patent and 
Trademark Office and may be pending or registered in other countries. Windows Mobile 
is either a registered trademark or trademark of Microsoft Corporation in the United 
States and/or other countries. Palm and Treo are among trademarks or registered 
trademarks owned by or licensed to Palm, Inc™. SAP is a registered trademark of SAP AG 
in Germany and in several other countries. Other product and company names 
mentioned herein may be the trademarks of their respective owners.

We want to keep the environmental impact of the documents in our Annual Report package to a minimum. We have therefore given careful 
consideration to the production process. This document is printed on Revive 75 Silk, manufactured in the EU at mills with ISO 14001 
accreditation and comprising 50% de-inked post consumer waste, 25% pre-consumer waste and 25% virgin fibre. The FSC logo identifies 
products which contain wood from well-managed forests certified in accordance with the rules of the Forest Stewardship Council. Printed 
by St Ives in accordance with the ISO 14001 environmental management system using vegetable-based inks. The printer holds FSC Chain 
of Custody (certificate number SGS-COC-1732). All the steps we have taken demonstrate our commitment to making sustainable choices.

Printed in the United Kingdom

Designed and produced by Addison Corporate Marketing

Vodafone Group Plc

Registered Office
Vodafone House
The Connection
Newbury
Berkshire 
RG14 2FN
England
Registered in England No. 1833679

Tel: +44 (0) 1635 33251
Fax: +44 (0) 1635 45713

www.vodafone.com

Vodafone Group Plc

Annual Report
For the year ended 31 March 2008

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