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Vodafone
Annual Report 2010

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FY2010 Annual Report · Vodafone
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Vodafone Group Plc

Registered Office
Vodafone House
The Connection
Newbury
Berkshire 
RG14 2FN
England
Registered in England No. 1833679

Tel: +44 (0) 1635 33251
Fax: +44 (0) 1635 45713

www.vodafone.com

Vodafone Group Plc
Annual Report
For the year ended 31 March 2010

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We are one of the world’s largest 
mobile communications companies 
by revenue, operating across the 
globe providing a wide range of 
communications services. Our vision 
is to be the communications leader 
in an increasingly connected world.

Contact details

Investor Relations
Telephone: +44 (0) 1635 33251

Media Relations
Telephone: +44 (0) 1635 664444

Corporate Responsibility 
Fax: +44 (0) 1635 674478
E-mail: responsibility@vodafone.com
Website: www.vodafone.com/responsibility

Contents

Executive summary#

1  Highlights 
2 
4 
6 
10  Global presence

Chairman’s statement
Telecommunications industry
Chief Executive’s review

Business#

12  Customers and distribution
14  Products and services
16  Value added services
18  Technology and resources
22  People

Performance#

24  Key performance indicators
25  Operating results
37  Guidance
38  Principal risk factors and uncertainties
40  Financial position and resources
45  Corporate responsibility

Governance#

48  Board of directors and Group management
51  Corporate governance
57  Directors’ remuneration

Financials

68  Contents
69  Directors’ statement of responsibility #
70  Audit report on internal controls
71  Critical accounting estimates
73 

 Audit report on the consolidated  
financial statements
 Consolidated financial statements

74 
118   Audit report on the Company 

financial statements

119  Company financial statements

Additional information

125  Shareholder information#
132  History and development#
133  Regulation#
136  Non-GAAP information#
138  Form 20-F cross reference guide
140  Forward-looking statements 
141  Definition of terms
142  Selected financial data

# These sections make up the directors’ report.

This report has been printed on Revive 75 Special Silk paper. The composition of the paper is 
50% de-inked post consumer waste, 25% pre-consumer waste and 25% virgin wood fibre. It has 
been certified according to the rules of the Forest Stewardship Council (FSC). It is manufactured 
at a mill that has been awarded the ISO14001 certificate for environmental management. The 
mill uses pulps that are elemental chlorine free (ECF) and totally chlorine free (TCF) process 
and the inks used are all vegetable oil based.

Printed at St Ives Westerham Press Ltd, ISO14001, FSC certified and CarbonNeutral®.

Designed and produced by Addison, www.addison.co.uk

This constitutes the annual report of Vodafone Group Plc (the ‘Company’) for the year 
ended  31  March  2010  and  is  dated  18  May  2010.  The  content  of  the  Group’s  website  
(www.vodafone.com) should not be considered to form part of this annual report or the 
Company’s annual report on Form 20-F. 

In the discussion of the Group’s reported financial position, operating results and cash flow 
for  the  year  ended  31  March  2010,  information  is  presented  to  provide  readers  with 
additional financial information that is regularly reviewed by management. However this 
additional information is not uniformly defined by all companies, including those in the 
Group’s industry. Accordingly, it may not be comparable with similarly titled measures and 
disclosures by other companies. Additionally, certain information presented is derived 
from amounts calculated in accordance with IFRS but is not itself an expressly permitted 
GAAP  measure.  Such  non-GAAP  measures  should  not  be  viewed  in  isolation  or  as  an 
alternative to the equivalent GAAP measure. 

All amounts in this document marked with an “(*)” represent organic growth which presents 
performance on a comparable basis, both in terms of merger and acquisition activity and 
foreign exchange rates.

For further information see “Non-GAAP information” on pages 136 and 137 and “Definition 
of terms” on page 141.

The terms “Vodafone”, the “Group”, “we”, “our” and “us” refer to the Company and, as applicable, 
its subsidiaries and/or its interests in joint ventures and associates.

This document contains forward-looking statements within the meaning of the US Private 
Securities Litigation Reform Act of 1995 with respect to the Group’s financial condition, 
results of operations and business management and strategy, plans and objectives for the 
Group.  For  further  details  please  see  “Forward-looking  statements”  on  page  140  and 
“Principal risk factors and uncertainties” on pages 38 and 39 for a discussion of the risks 
associated with these statements.

Vodafone, the Vodafone logo, Vodafone Mobile Broadband, Vodafone Passport, Vodafone 
Email Plus, M-PESA, M-PAISA, Vodafone Money Transfer, Vodafone Station, Vodafone 360, 
Vodafone One Net, Vodafone Sure Signal, Vodafone Mobile Connect and Vodacom are 
trade marks of the Vodafone Group. The RIM® and BlackBerry® families of trade marks, 
images and symbols are the exclusive properties and trade marks of Research in Motion 
Limited, used by permission. RIM and BlackBerry are registered with the US Patent and 
Trademark Office and may be pending or registered in other countries. Windows Mobile and 
ActiveSync are either registered trade marks or trade marks of Microsoft Corporation in the 
United  States  and/or  other  countries.  Other  product  and  company  names  mentioned 
herein may be the trade marks of their respective owners.

Copyright © Vodafone Group 2010

www.vodafone.com/annual_report10/index.html

Executive summary

For more information, visit: 
www.vodafone.com/investor

Highlights

Group highlights for the 2010 financial year

Revenue

Financial highlights

£44.5bn

8.4% growth

Adjusted operating profit

£11.5bn

2.5% decrease

Free cash flow

£7.2bn

26.5% growth

Proportionate mobile customers

341.1m

12.7% growth

 ■  Total revenue of £44.5 billion, up 8.4%, with improving trends in most 

markets through the year. 

 ■

 ■

 ■

 ■

 ■

Adjusted operating profit of £11.5 billion, a 2.5% decrease in a 
recessionary environment.

Data revenue exceeded £4 billion for the first time and is now 10% 
of service revenue.

£1 billion cost reduction programme delivered a year ahead of schedule; 
further £1 billion programme now underway. 

Final dividend per share of 5.65 pence, resulting in a total for the year 
of 8.31 pence, up 7%.

Higher dividends supported by £7.2 billion of free cash flow, an increase 
of 26.5%.

Operational highlights

 ■ We are one of the world’s largest mobile communications companies by 
revenue with 341.1 million proportionate mobile customers, up 12.7% 
during the year.

 ■

 ■

 ■

Improved performance in emerging markets with increasing revenue 
market share in India, Turkey and South Africa during the year.

Expanded fixed broadband customer base to 5.6 million, up 1 million 
during the year.

Comprehensive smartphone range, including the iPhone, BlackBerry
Bold and Samsung H1.

® 

 ■

Launch of Vodafone 360, a new internet service for the mobile and internet. 

 ■

High speed mobile broadband network with peak speeds of up to 
28.8 Mbps.

Vodafone Group Plc Annual Report 2010    1

Sir John Bond Chairman

Chairman’s statement

Your Company continues to deliver strong cash generation, is well positioned to benefit from 
economic recovery and looks to the future with confidence.

Environment and performance
 ■

Against a difficult background, we generated £7.2 billion  
of free cash flow, up 26.5%.
Total dividends per share of 8.31 pence, up 7%; three year 
dividend per share growth target of at least 7% per annum. 
Original £1 billion cost programme completed a year ahead 
of schedule with a further £1 billion initiative underway. 
Continued strong investment in network capability  
to maintain and enhance the quality of service.

 ■

 ■

 ■

2009 saw the sharpest contraction in the world’s economy for more 
than a generation. Unquestionably, this has been the most difficult 
economic environment in which your Company has ever operated. 
Against this background, I am very pleased to report that the Group 
delivered an adjusted operating profit of £11.5 billion (down 2.5%), 
and generated £7.2 billion of free cash flow (up 26.5%). The Board is 
recommending a final dividend of 5.65 pence, making a total for the 
year of 8.31 pence per share (up 7%). The Board is also targeting to 
maintain growth in dividends per share at no less than 7% per annum 
for the next three years. This year’s results have been achieved while 
maintaining the capital expenditure (up slightly at £6.2 billion) needed 
to serve our customers’ growing demand for voice minutes and data 
services. The share price has increased by 6% since 1 April 2009, 
broadly  in  line  with  other  major  European  telecommunications 
companies, but behind the increase in the FTSE 100. 

While the Group is not immune from the economic environment in 
which we operate, with our retail customers seeking to control their 
expenditure as much as possible and our business customers seeking 
to  control  cost,  we  have  responded  swiftly  with  cost  reduction 
and efficiency programmes. On top of our original £1 billion cost 
programme, delivered a year ahead of plan, we have now committed 
to a further £1 billion cost programme by the 2013 financial year. With 
mobile voice prices continuing to decline in Europe by over 10% a year, 
tight cost control will remain a high priority in the future. 

The telecommunications sector as a whole has seen declining revenue 
through this period but we have not seen the extremely steep declines 
in revenue experienced by some other sectors of the economy – 
mobile communications remain an essential element in most people’s 
lives. We see how our services are allowing people to lead their lives 

2    Vodafone Group Plc Annual Report 2010

more efficiently and pleasurably, making better use of their time and 
opportunities. This has resulted in ever increasing demand, with voice 
minutes up by 22.3%(*) and data revenue up by 19.3%(*) across the 
Group. This additional demand on our networks means that we need 
to manage traffic to ensure both good service for our customers and 
appropriate returns for our shareholders from continued investment 
in those networks.

Innovation
 ■

 ■

Continued innovation in our products and services  
broadens and enhances our business portfolio.
The new Vodafone 360 service combines the benefits  
of mobile communications and the internet to bring 
your phone, email chat and social network contacts  
together in one place.

Innovation in the services we offer, and the expansion of those services 
into other sectors such as health care or communication between 
different types of machine – smart metering on energy grids or smart 
communications  for  delivery  truck  fleets  –  can  make  important 
contributions  to  our  societies,  lowering  carbon  emissions  and 
enhancing lifestyles. This kind of innovation is important both for the 
wider benefits it brings but also because it broadens and enhances the 
base on which our business is built. We have now set-up separate 
health and machine-to-machine teams to ensure that we maximise 
these opportunities.

Your Company has also continued to innovate in the services we 
provide. This year has seen the launch of Vodafone 360, a service 
designed  to  help  bridge  the  intersection  between  mobile 
communications and the internet making it easier to communicate 
with friends, colleagues and family from your mobile using social 
media or more traditional forms of electronic communication. The 
Vodafone Money Transfer system (branded M-PESA in Kenya and 
Tanzania) is available in three countries with 13 million customers 
transferring US$3.6 billion during the 2010 financial year. We expect 
to roll-out the service to further markets later this year. We recently 
launched two of the world’s most inexpensive handsets – for example 
the Vodafone 150 retails in most markets at unsubsidised prices below 
US $15 – and we are working on low cost handsets which will give 
access to the internet. 

Dividends per share
(Pence)

8.31

7.51

7.77

7.51 7.77

2008

2009

2010

Total shareholder return April 2009 to May 2010

Vodafone +13%   

Vodafone share price vs FTSE 100 

― Vodafone Group 

180

160

140

120

100

April 2009

Executive summary

FTSE 100 +39% 

― FTSE 100 index

6000

5250

4500

3750

3000

May 2010

Proportionate mobile 
customers

341.1m

up 12.7%

Geographic diversity
 ■

 ■

Wide portfolio of operations including developed and 
emerging markets. 
In emerging markets growth prospects remain positive. 
We now have over 100 million customers in our key 
Indian market. 

One  of  the  benefits  of  our  broad  spread  of  operations  in  both 
developed and emerging markets is the diversification of risk that this 
allows. The Board keeps a close watch on this portfolio of investments, 
particularly those where we do not exercise management control. In 
Verizon  Wireless  we  have  an  outstanding  asset  whose  value  has 
increased substantially over recent years, and SFR has secured a 
strong  market  position  and  provided  good  dividends.  The  Board 
reviews these investments regularly and will remain focused upon the 
best way of realising maximum shareholder value. 

The impairment of our investment in Vodafone Essar in India was a 
major disappointment to the Board. It results from an intense price war, 
triggered by the unprecedented and unforeseeable entry of six new 
competitors into the Indian market. Our operational performance in 
India however remains strong and we remain confident in the long-
term prospects for the Indian market. We recently passed a very 
important milestone, with Vodafone Essar now having more than 100 
million customers – one of only five national mobile operators in the 
world to have reached this scale, reflecting strong growth from 28 
million customers when we acquired control of Vodafone Essar in May 
2007. Elsewhere in the emerging markets, the operational turnaround 
of our company in Turkey has yielded very positive results and we have 
seen good progress in Ghana.

Your Board
This year we conducted an evaluation on the effectiveness of the 
Board  and  its  Committees  aided  by  the  external  advisors  MWM 
Consulting. They concluded that the Board was effective, had the right 
composition and skills and was generally performing well. More detail 
is contained at page 48 of this report.

Simon Murray, who has been a non-executive Director since July 2007, 
has  decided  to  step  down  from  the  Board  after  this  year’s  AGM. 
His knowledge of telecommunications, entrepreneurial spirit, and 

experience of the Asia Pacific region have been great assets to the 
Board, and I am grateful for the contribution he has made.

The Vodafone Foundation
 ■

The Vodafone Foundation supports communities and societies  
in the countries in which we operate.
Vodafone invested a total of £42 million in foundation 
programmes and social causes.

 ■

We have continued to fund the work of the Vodafone Foundation. 
Through the Vodafone Foundation and our network of national affiliate 
foundations we support communities and societies in the countries in 
which we operate. In this financial year we invested a total of £42 million 
in  foundation  programmes  and  social  causes,  and  our  World  of 
Difference programme enabled 604 people to take paid time to work 
for a charitable purpose of their choice in their own community or in a 
developing country. Across the Group we have also put in place 
mechanisms to make it easy for our customers to give money to support 
charitable appeals following disasters. After the Haiti earthquake, 
Vodafone foundations donated £0.3 million to the emergency relief and 
reconstruction effort, and we helped our customers in 14 countries to 
give a total of £4.7 million by text message.

Summary
On behalf of the Board, I would like to thank all Vodafone staff around 
the world for the great efforts they have made in the past year in such 
challenging economic conditions. Vodafone would not have been able 
to deliver these results without the tremendous effort of the team.

The Board is heartened by your Company’s strong results especially in 
the face of such a sharp economic downturn. It believes that the Group 
is well positioned to benefit from economic recovery and looks to the 
future with confidence.

Sir John Bond
Chairman

Vodafone Group Plc Annual Report 2010    3

Industry global 
mobile customers

4.7bn

Telecommunications 
industry
At a glance
The telecommunications industry has grown rapidly in size to provide essential services that facilitate a fundamental 
human need to communicate. 

 Customers

 Mobile penetration

 Competition and regulation

 ■

There are 4.7 billion mobile customers across 
the globe with growth of around 20% per 
annum over the last three years. The majority 
of customers are in emerging markets such 
as India and China. Vodafone is a leading 
company with a 7% share of the global market. 

 ■

Global mobile penetration is around 70% and 
is generally higher in more mature markets 
such as Europe and the United States but is 
growing most quickly in emerging markets 
such as India, China and Africa.

 ■

Ongoing competitive and regulatory 
pressures have contributed to significant 
reductions in mobile prices which are being 
partly offset by higher mobile usage.

The industry has 4.7 billion mobile customers across 
the globe, up from 2.7 billion in 2006. 

Consumers are increasingly choosing to make voice 
calls over mobile rather than fixed phones and mobile 
calls accounted for 70% of all phone calls made in 2009 
compared to 50% in 2006. As a result the number of 
mobile users now far exceeds the number of fixed 
telephones (1.3 billion). 

Over the last three years mobile customer growth 
has been strongest in emerging markets such as India 
and China. In contrast growth has been more muted 
in developed regions such as Europe which are 
relatively mature..

Mobile penetration (the proportion of the population 
that have a mobile) has grown to around 70% from 40% 
in December 2006.

Looking forward the number of worldwide mobile phone 
users is expected to continue to grow strongly. Most of 
this growth is expected in emerging markets such as 
India, China and Africa where mobile penetration is around 
50% compared to about 130% in mature markets such 
as Europe.

Developing countries are generally expected to deliver 
faster GDP growth which combined with relatively little 
alternative fixed line infrastructure is positive for mobile 
penetration growth prospects. 

Competition in the telecommunications industry 
is intense. Consumers have a large choice of 
communication offers from established mobile and 
fixed line operators. Newer competitors, including 
handset manufacturers, internet based companies 
and software providers, are also entering the market 
offering converged communication services.

Industry regulators continue to impose lower mobile 
termination rates (the fees mobile companies charge for 
calls received from other companies’ networks) and 
lower roaming prices. Termination fees and roaming 
charges accounted for 17% of Group revenue in 2010. 

The combination of competition and regulatory 
pressures have contributed to a 17% per annum decline 
in the average price per minute across our global 
network over the last three years. However price 
pressures are being partly offset by increased usage. 
During the year our customers spoke for an average 
of 191 minutes per month compared to 137 in 2007.

Mobile customers (m)

Mobile penetration at December 2009 (%)

Vodafone outgoing voice prices and minutes (%)

764

519

464

866

480

309

525

725

Western Europe
Eastern Europe
USA/Canada
India
China
Other Asia Pacific
Africa
Other

130

120

93

54

45

69

48

24.0

22.7

12.4

(16.8)

(12.5)

(21.8)

Western
Europe

Eastern
Europe

USA/
Canada

India

China

Africa

Other
Asia 
Pacific

2008

2009

2010

Price
Minutes

4    Vodafone Group Plc Annual Report 2010

0.0 0.0 0.0

0.0

0.0

0.0

0.0

0.0

Executive summary

Industry annual  
handset shipments

1.1bn

Product focus: Vodafone 360 
Samsung H1
Customers are increasingly 
using high-end smartphones 
to download applications and 
browse the internet.

Major trends
The mobile industry continues to evolve rapidly, driven by new sources of revenue, rising smartphone proliferation 
and new technologies. 

 Services

 Mobile handsets

 Network and product evolution

 ■

Around 80% of our service revenue comes 
from traditional voice and messaging 
services. The remaining 20% stems from 
the faster growing areas of mobile data 
and fixed broadband.

 ■

Global handset volumes increased 5% per 
annum over the last three years. In this time 
the mix has changed, with more demand for 
both smartphones and low cost devices at 
the expense of mid range feature phones.

 ■

Our industry is undergoing significant 
technological change, with faster download 
speeds and product innovation improving 
the customer experience.

Our revenue from traditional voice and messaging 
services in mature markets is declining due to ongoing 
competitive and regulatory pressures, partly offset by 
faster growth in newer areas of data and fixed services. 

We have seen demand for data services such as laptop 
access to the internet and mobile internet browsing lead 
to a four fold increase in our data traffic over the last two 
years. Data revenue has expanded from £1.1 billion in the 
2006 financial year to £4.1 billion in the 2010 financial 
year. Data growth has been driven by faster network 
speeds and increased penetration of mobile broadband 
services and smartphones. 

Our fixed services mainly comprise fixed broadband 
rather than fixed voice calls. The number of fixed 
broadband customers has grown to 5.6 million at 
31 March 2010 from 2.1 million in March 2007.

The mobile industry shipped around 1.1 billion handsets 
worldwide in 2009. These include ultra low cost devices 
for more value conscious consumers, standard feature 
2G and 3G devices, and high-end smartphones which 
can access the internet and download increasingly 
popular user applications. We have seen a change in mix, 
with increased demand for both smartphones and low 
cost devices. 

Smartphones accounted for 15% of the industry handset 
shipments in 2009 compared to 8% in 2006. 24% of 
our new handset sales in Europe during the year were 
smartphones and this is expected to grow further over 
the next few years.

Our low cost devices are targeted at developing markets 
and certain prepaid segments in Europe. Demand has 
been driven by lower prices and an expanding portfolio 
with attractive features, including touchscreen and 
data capabilities. 

Our technological capabilities are rapidly changing. Our 
networks have evolved from 2G or second generation 
systems for voice, text and basic data services to 3G or 
third generation networks which also provide high speed 
internet and email access. Vodafone’s peak mobile data 
download speeds have increased to up to 28.8 Mbps. 
Looking forward we, along with other operators, have 
been testing 4G, or fourth generation, technologies 
which offer even faster network speeds to enhance the 
customer experience. 

We have been a pioneer in a range of new products. 
These include high speed mobile broadband for internet 
and email access and femtocells to enhance customers’ 
indoor 3G signals via their household broadband 
connection. We have also developed quality of service 
techniques which enable careful management of the 
assignment of capacity in our networks during the 
busiest times to enhance our customers’ experience.

Service revenue (%)

Smartphone share of global handset shipments (%)

Vodafone mobile peak downlink speeds (Mbps)

3.8

7.9

9.7

11.5

67.1

Voice
Messaging
Data
Fixed line
Other

15.3

12.8

10.9

7.9

2006

2007

2008

2009

28

21

14

7

0

Note:
(1)   Market data sourced from Wireless intelligence and Strategy Analytics. 

2006

2010

Vodafone Group Plc Annual Report 2010    5

Vittorio Colao Chief Executive

Chief Executive’s review

In  a  challenging  economic  environment  our  financial  results  exceeded  our  guidance  on  all 
measures, we increased our commercial focus, delivered our cost reduction targets ahead of 
schedule and maintained strong capital investment levels.

Financial review of the year
 ■
 ■

2010 financial results were ahead of guidance on all measures.
Increased revenue contribution from our targeted growth 
areas in data, fixed line and emerging markets.
Free cash flow generation of £7.2 billion, up 26.5%. 

 ■

We have made significant progress in implementing our strategy. We 
now generate 33% of service revenue from products other than mobile 
voice reflecting the shift of Vodafone to a total communications provider. 
In particular, mobile data and fixed broadband services continue to grow 
while we increased the contribution being made by our operations in 
emerging  economies,  primarily  by  gaining  market  share.  We  have 
reduced costs and working capital to manage better in the recessionary 
environment while maintaining investment in our networks. 

As a result, Vodafone’s financial results are ahead of the guidance 
range we issued in May 2009 and the upgraded guidance we issued in 
February 2010. The Group generated free cash flow of approximately 
£1 billion ahead of our medium-term target established in November 
2008 even after adjusting for beneficial foreign exchange.

The economic situation has remained challenging throughout the year 
affecting our business in several ways. In our more mature European 
and  Central  European  operations,  voice  and  messaging  revenue 
declined and roaming revenue fell due to lower business and leisure 
travel. In addition, enterprise revenue declined in Europe as our business 
customers reduced activity and headcount. However, results in Africa 
and  India  remained  robust  driven  by  continued,  albeit  lower,  GDP 
growth and increasing market penetration. During the course of the 
financial year the impact of the global slowdown on the Group’s financial 
performance has diminished somewhat with Group service revenue 
declining in the fourth quarter by only 0.2%(*), better than the preceding 
three quarters and the second successive quarterly improvement.

In the full year Group revenue increased by 8.4% to £44.5 billion, 
declining 2.3%(*) after excluding benefits from foreign exchange and 
acquisitions. The Group’s EBITDA margin declined by 2.2 percentage 
points to 33.1%, in line with our expectations, primarily as a result of 
lower  revenue  in  Europe  and  the  greater  weight  of  lower  margin 
operations in emerging economies. Group adjusted operating profit 

6    Vodafone Group Plc Annual Report 2010

Free cash flow

£7.2bn

up 26.5%

was £11.5 billion, with a growing contribution from Verizon Wireless and 
foreign exchange benefits offsetting weaker performance in Europe.

Group  free  cash  flow  was  £7.2  billion,  up  26.5%,  benefiting  from 
significant  improvements  in  working  capital  management  and  a 
deferred dividend from Verizon Wireless. This exceptional level of cash 
flow was generated whilst maintaining capital investment, developing 
fixed broadband services in Europe, funding the turnaround in Turkey 
and Ghana, and expanding in India.

At the year end we had 341 million proportionate mobile customers 
worldwide.

Europe  service  revenue  declined  by  3.5%(*).  Data  and  fixed  line 
revenue growth was strong but this was more than offset by ongoing 
voice price reduction and lower volume growth in our core voice 
products. Europe’s EBITDA margin declined by 1.0 percentage point, 
at about the same rate as the previous year, reflecting lower revenue, 
increased  commercial  activity,  reduced  cost  and  the  increased 
contribution from lower margin fixed broadband. Operating free cash 
flow was strong at £8.2 billion.

Africa and Central Europe service revenue declined by 1.2%(*), with 
good revenue growth at Vodacom and a much stronger result in 
Turkey being offset by the impact of weaker economies in Central 
Europe. The EBITDA margin declined by around 2 percentage points, 
due  to  lower  profitability  in  Turkey  where  we  have  focused  on 
investment in the network, distribution, driving market share and 
brand visibility.

Asia Pacific and Middle East service revenue increased by 9.8%(*), 
reflecting  another  strong  contribution  from  India  where  service 
revenue grew by 14.7%(*). During the 2010 financial year we attracted 
32 million customers in India and in March we exceeded the 100 
million customer mark. In a very competitive pricing environment we 
were  pleased  to  have  confirmed  our  number  two  position  in  the 
market. Since Vodafone’s entry into India in 2007, our performance has 
been strong. We have gained about 1 percentage point per annum in 
revenue  market  share,  added  72  million  customers,  moved  the 
business into operating free cash flow generation and launched Indus 

Executive summary

Revenue (£bn)

44.5

41.0

35.5

2008

2009

2010

“ We have improved 
our commercial 
focus and cost 
efficiency, with 
visible results.”

Towers, the world’s largest tower company with more than 100,000 
towers under management. However the introduction of six additional 
national mobile licences one year after our entry and the resulting 
intense price competition have led to a £2.3 billion impairment charge. 
In Australia our joint venture company with Hutchison continues to 
perform in line with the merger plan with pro-forma revenue growth 
of 8%. The EBITDA margin for the region declined by 2.2 percentage 
points,  primarily  reflecting  lower  margins  in  India  caused  by  the 
competitive  pricing  environment  and  operating  investment  in 
new circles.

Verizon Wireless posted another set of strong results for the financial 
year. Service revenue growth was 6.3%(*) driven by increased customer 
penetration and data, although price competition has increased and 
growth rates have slowed in the second half of the year. We have 
established  joint  initiatives  with  Verizon  Wireless  around  LTE 
technology and enterprise customers during the year.

We maintained capital investment at a similar level to the previous 
financial year and invested £6.2 billion, consistent with our guidance 
in May 2009. Capital expenditure in Europe was slightly higher than in 
the 2009 financial year as we took advantage of our strong cash 
generation to accelerate investment in fixed and mobile broadband 
networks, and in services to enterprise customers.

Adjusted earnings per share was 16.11 pence, lower than last year 
primarily as the result of a one-off tax and associated interest benefit 
in the prior year. Excluding this, adjusted earnings per share increased 
by 6.6%. 

Total dividends per share have increased by 7% to 8.31 pence with a 
final dividend of 5.65 pence per share, up 9% reflecting the strong cash 
performance of the Group.

Strategy
 ■
 ■
 ■
 ■

Cost reduction targets delivered a year ahead of plan.
Strong revenue growth from data and fixed line services.
Continued strong growth in emerging markets.
Enhanced shareholder returns – new three year 
dividend target.

Vodafone continues to evolve towards being a total communications 
provider,  rebalancing  mobile  voice  in  mature  economies  with 
increasing  revenue  from  broadband  data  services.  We  have  also 
increased the proportion of revenue we generate from emerging 
economies. In parallel we continued to reduce our cost base to finance 
growth and commercial competitiveness primarily by leveraging our 
Group scale.

1. Drive operational performance
We have reinforced the commercial focus of our operating companies 
by emphasising relative market share of quality customers, exploitation 
of  the  data  opportunity  and  expansion  into  converged  services. 
Progress in all areas has become more evident in the second half of 
the year. 

At  the  same  time  we  accelerated  our  £1  billion  cost  reduction 
programme, announced in 2008, and delivered its full benefits one 
year ahead of plan. The majority of these savings were generated by 
our European operations and from cost reductions in our central 
functions. Despite growth in mobile voice minutes and a significant 
increase  in  data  usage,  Europe’s  overheads  declined  enabling 
commercial investment to be increased.

In November we announced a further £1 billion cost saving programme 
to  be  delivered  by  the  2013  financial  year.  This  will  help  us  to 
offset inflationary pressures and the competitive environment and 
enable us to invest in our revenue growth opportunities. Around half 
of these savings will be available for commercial reinvestment or 
margin enhancement.

We will continually update our programme to identify further ways in 
which the Group can benefit from its regional scale and further reduce 
costs in order to offset external pressures and competitor action and 
to invest in growth. 

2. Pursue growth opportunities in total communications
Data revenue grew by 19.3%(*) and is now over £4 billion. In addition to 
driving continued growth in PC connectivity services, we have been 
particularly successful in increasing smartphone penetration across 
our  customer  base  and  in  ensuring  that  smartphone  customers 
subscribed for additional data services. 

Vodafone Group Plc Annual Report 2010    7

Annual capital 
expenditure

£6.2bn

During  the  financial  year  our  active  data  users  across  the  Group 
increased to around 50 million and within this the number of mobile 
internet  users  to  around  31  million.  These  achievements,  while 
significant,  highlight  the  huge  potential  of  data  as  we  increase 
penetration of the remaining part of our 341 million proportionate 
customer base.

During the year we returned approximately £4.1 billion of free cash 
flow to shareholders in the form of dividends. The remaining free cash 
flow was used to fund the Vodacom stake purchase completed in May 
2009 and spectrum purchases in Turkey, Egypt and Italy. Net debt 
declined to £33.3 billion primarily as a result of foreign exchange 
movements. The Group has retained a low single A credit rating.

Fixed line revenue increased by 7.9%(*) during the year. We now have 
5.6 million fixed broadband customers, an increase of around 1 million 
during  the  year.  In  Europe  EBITDA  margins  of  the  fixed  activities 
remained stable at around 14% and the business was broadly free cash 
flow neutral after capital expenditure of approximately £450 million.

Europe’s enterprise revenue declined by 4.1%(*) during the year as a 
consequence of the significant impact of the economic downturn on 
our enterprise customers. In contrast Vodafone Global Enterprise, which 
serves our larger enterprise customers on a Group-wide basis, had a 
good year and delivered revenue growth of around 2%(*) demonstrating 
the strength of Vodafone services to multinational corporations. During 
the  year  we  launched  fixed  mobile  convergent  products  such  as 
Vodafone One Net specifically for smaller and medium enterprise 
customers which will position us well for recovery in due course.

3. Execute in emerging markets
In India we have secured the number two position in the market by 
revenue despite fierce price competition stimulated by new entrants. 
Indus Towers is now the world’s largest tower company with over 
100,000 towers under management.

Vodacom  increased  service  revenue  by  4.6%(*)  and  maintained  its 
leadership in South Africa. In Turkey service revenue increased by 
31.3%(*) in the last quarter and 5.3%(*) in the full year. The turnaround 
plan has brought the company back to growth and we now have to focus 
on continuing this momentum in the forthcoming financial year. 

While we look at opportunities to expand as they are presented, we 
remain cautious with respect to future footprint expansion. Our primary 
focus remains on driving results from our existing emerging markets.

4. Strengthen capital discipline to drive shareholder returns
Cash generation by the Group has been strong throughout the recession, 
reflecting significant cost reductions and the success of the Group wide 
working capital improvement plan in its first of two years.

We now expect that annual free cash flow for the Group will be between 
£6.0 billion and £7.0 billion (using guidance foreign exchange rates) for 
the next three financial years ending 31 March 2013 reflecting the 
successful execution of the Group’s strategy and our expectations for 
improving operating free cash flow from our emerging markets and fixed 
line investments. 

The Board is therefore targeting dividend per share growth of at least 7% 
per annum for the next three financial years ending on 31 March 2013(1). 
We expect that total dividends per share will therefore be no less than 
10.18 pence for the 2013 financial year.

Performance-driven organisation
Significant changes have been made to the Group’s internal structure, 
organisation and incentive systems in the last 12 months. Head office 
functions and management layers have been reduced significantly, 
simplifying our business processes and increasing the speed with 
which we can respond to the changing environment. 

The specific responsibilities of Group Technology, Group Marketing 
and our local operating companies have been simplified, eliminating 
overlapping areas and coordination activities. We are also shifting 
progressively into incentive schemes which emphasise reward for 
competitive performance and cash generation.

Prospects for the year ahead(1)
 ■
 ■

Adjusted operating profit of £11.2 to £12.0 billion.
Free cash flow in excess of £6.5 billion.

We expect the Group to return to organic revenue growth during the 
2011 financial year although this will be dependent upon the strength 
of the economic environment and the level of unemployment within 
Europe. In contrast, revenue growth in other emerging economies, in 
particular India and Africa, is expected to continue as the Group drives 
penetration and data in these markets.

8    Vodafone Group Plc Annual Report 2010

Our strategy

The key focus of our strategy is to drive 
free cash flow generation. This is 
supported by four main objectives: drive 
operational performance, pursue growth 
opportunities in total communications, 
execute in emerging markets and 
strengthen capital discipline.

Executive summary

 Drive operational 
  performance

 Execute in emerging markets

We aim to improve our 
performance through targeted 
commercial investment 
in high value customers, 
improved device portfolio 
and cost reduction.

Progress

 ■

 ■

 ■

 ■

Increased smartphone penetration 
across our customer base.
Capital investment of £6.2bn 
to enhance our product portfolio 
and network quality.
£1bn cost reduction programme 
delivered a year early; a further 
£1bn programme now underway.
Cost initiatives include: greater 
network sharing, efficiencies in 
customer self-service and 
streamlining of support functions.

EBITDA margins are expected to decline at a significantly lower rate than 
in the 2010 financial year. This reflects the continuing benefit of the 
Group’s  cost  saving  programme  which  is  enabling  us  to  increase 
commercial activity and drive increased revenue in data and fixed line.

Adjusted operating profit is expected to be in the range of £11.2 billion 
to £12.0 billion. Performance will be determined by actual economic 
trends and the extent to which we decide to reinvest cost savings into 
total communications growth opportunities.

Cost savings over last two years

£1bn

Free cash flow is expected to be in excess of £6.5 billion, consistent with 
our new three year target.

  Pursue growth opportunities 
in total communications

We intend to maintain capital expenditure at a similar level to last year, 
adjusted for foreign exchange, ensuring that we continue to invest in 
high speed data networks, enhancing our customers’ experience and 
increasing the attractiveness of the Group’s data products.

Summary
In  an  extremely  challenging  economic  environment,  we  have 
improved  Vodafone’s  commercial  focus  and  cost  efficiency  with 
visible results. 

We have made good progress in our growth areas – mobile data, 
broadband and enterprise – and exceeded our improved guidance, 
generating strong free cash flow of £7.2 billion. As a result of greater 
confidence in Vodafone’s prospects and cash generation ability, the 
Board has adopted a revised dividend policy, delivering attractive 
growth for shareholders over the next three years(1).

Economic growth remains fragile in many of our largest markets but 
we remain confident that our strategy is creating a stronger Vodafone. 

Vittorio Colao
Chief Executive

Notes:
(1)   For guidance and dividend assumptions see page 37. 
(2)  Africa and Central Europe and Asia Pacific and Middle East.

We have identified three 
revenue growth opportunities, 
mobile data, fixed broadband 
and enterprise services, 
which represent our total 
communications services.

Progress

19% ■

(*) data revenue growth; driven 

by PC connectivity services and 
mobile internet usage. 
Fixed broadband customer base 
of 5.6m, up 1m.

 ■

2% ■

(*) revenue growth in Vodafone 

Global Enterprise.

Mobile data users

50m

up 135% over the year

In emerging markets we 
are focused on operational 
performance and driving the 
mobile data opportunity.

Progress

 ■

 ■

 ■

 ■

Increasing revenue market share 
in India, Turkey and South Africa 
during the year.
India now has 100m customers, 
up a record 32m during the year.
Returned to revenue growth in 
Turkey driven by investment in 
the network, IT and distribution.
(*) data revenue growth 
33%
in Vodacom.

Service revenue

32%

from emerging markets(2)

 Strengthen capital discipline

We are focused on enhancing 
returns to shareholders and 
have clear priorities for 
surplus capital.

Progress

 ■

 ■

 ■

 ■

£4.1bn of free cash flow used to 
pay dividends.
Total dividends per share of 8.31 
pence, up 7%.
Remaining free cash flow used 
to purchase spectrum and 
an additional 15% of Vodacom.
New dividend target – dividends 
per share growth of at least 7% 
over the next three years.

Total dividends

8.31p

up 7%

Vodafone Group Plc Annual Report 2010    9

Global presence
We  have  a  significant  global  presence,  with  equity  interests  in  over  30  countries  and  over  40  partner  markets 
worldwide. The Group operates in three geographic regions – Europe, Africa and Central Europe, Asia Pacific and 
Middle East – and has an investment in Verizon Wireless in the United States.

 Europe

 Africa and Central Europe

Our mobile subsidiaries and joint venture operate under the brand name ‘Vodafone’. 
Our associate in France operates as ‘SFR’ and ‘Neuf Cegetel’, and our fixed line 
communication businesses operate as ‘Vodafone’, ‘Arcor’, ‘Tele2’ and ‘TeleTu’.

Our subsidiaries in this region operate under the ‘Vodafone’ brand or, in the case 
of  Vodacom and its mobile subsidiaries, the ‘Vodacom’ and ‘Gateway’ brands. 
Our joint venture in Poland operates as ‘Plus’ and our associate in Kenya operates 
as ‘Safaricom’.

Czech Republic 3.0m

Hungary 2.6m

Poland 3.3m

Romania 9.7m

Turkey 15.8m

Ireland 2.1m

UK 19.0m

Netherlands 4.7m

Germany 34.5m

France 8.6m

Portugal 6.0m

Italy 23.2m

Spain 16.7m

Albania 1.7m

Greece 6.0m

Malta 0.2m

Revenue growth (%)

8.7

2.1

(1.7)

(6.8)

0.5

Germany

Italy

Spain

UK

Other

(1)   The sum of these amounts does not equal  

Group totals due to Common Functions and 
intercompany eliminations.

Europe
Revenue(1)

£29.9bn

0.8% growth
Adjusted operating profit(1)

£6.9bn

2.9% decrease
Operating free cash flow(1)

£8.2bn

2.7% decrease
Capital expenditure(1)

£3.0bn

6.0% growth

Partner markets

Ghana 2.8m

Kenya 5.3m

Democratic Republic of Congo(2)

Tanzania(2)

Vodacom(2) 39.9m(3)

Mozambique(2)

Africa and Central Europe
Revenue(1)

£8.0bn

45.9% growth
Adjusted operating profit(1) 

£0.5bn

21.9% decrease
Operating free cash flow(1)

£1.1bn

70.5% growth
Capital expenditure(1)

£1.4bn

61.1% growth

Lesotho(2)

South Africa(2)(3)

Revenue growth (%)

3.2(*)(4)

(15.8)

2.1

(1.1)

Vodacom Romania Turkey Other

(2)   Vodacom refers to the Group’s interest in 

Vodacom Group Limited (‘Vodacom’) in South 
Africa and its subsidiaries, including its 
operations in the Democratic Republic of Congo, 
Lesotho, Mozambique and Tanzania. It also 
includes its Gateway services and business 
network solutions subsidiaries which have 
customers in more than 40 countries in Africa.
(3)   The Group’s customers for Vodacom include 

17.1 million customers in South Africa.

(4)   Vodacom became a subsidiary on 18 May 2009. 
The reported revenue growth was 150.3%.

Partner markets extend our brand exposure outside 
the controlled operating companies through entering 
into  a  partnership  agreement  with  a  local  mobile 
operator, enabling a range of our global products and 
services to be marketed in that operator’s territory. 
Under the terms of these partner market agreements 
we cooperate with our partners in the development 
and marketing of certain services. These partnerships 
create  additional  revenue  through  royalty  and 
franchising  fees  without  the  need  for  equity 

10    Vodafone Group Plc Annual Report 2010

investment.  Similar  arrangements  also  exist  with  a 
number  of  our  joint  ventures,  associates  and 
investments.

Partnership agreements in place at 31 March 2010, 
excluding those with our joint ventures, associates and 
investments, are shown in the table to the right.

The  results  of  partner  markets  are  included  within 
Common Functions, together with the net result of 
unallocated central costs and recharges to the Group’s 
operations, including royalty fees for the use of the 
Vodafone brand. 

Regions

Revenue(1)  
(£bn)

6.5

8.0

Adjusted operating 
profit(1) (£bn)

Operating free cash flow(1) 
(£bn)

Capital expenditure(1) 
(£bn)

29.9

4.1

0.4

0.5

0.6

1.1

6.9

8.2

1.4

1.4

3.0

Executive summary

Europe 
Africa and Central Europe
Asia Pacific and Middle East
Verizon Wireless (US)

 Asia Pacific and Middle East

 Verizon Wireless (United States)

Our subsidiaries and joint venture in Fiji operate under the ‘Vodafone’ brand and our 
joint venture in Australia operates under the brands ‘Vodafone’ and ‘3’.

Our associate in the US operates under the brand ‘Verizon Wireless’.

Egypt 24.6m

Qatar 0.5m

China 17.2m

India 100.9m

Verizon Wireless 41.8m

Fiji 0.4m

Australia 3.5m

New Zealand 2.5m

Revenue growth (%)

15.8

9.3

5.1

India

Egypt

Other

Asia Pacific and Middle East
Revenue(1)

£6.5bn

11.4% growth
Adjusted operating profit(1)

£0.4bn

35.6% decrease
Operating free cash flow(1)

£0.6bn

–
Capital expenditure(1)

£1.4bn

25.1% decrease

Verizon Wireless (US)
Revenue(5)

£17.2bn

22.3% growth
Adjusted operating profit(1)

£4.1bn

16.1% growth

Subsidiary 

Joint venture 

Associate 

Investment

Amounts on map represent proportionate 
mobile customers at 31 March 2010.

Country
Afghanistan
Armenia
Austria
Azerbaijan
Bahrain
Belgium
Bulgaria
Caribbean(1)
Channel Islands
Chile
Croatia
Cyprus
Denmark
Estonia

Operator
Roshan
MTS
A1
Azerfon-Vodafone
Zain
Proximus
Mobiltel
Digicel
Airtel-Vodafone
Entel
VIPnet
Cytamobile-Vodafone
TDC 
Elisa

Country
Faroe Islands
Finland
Honduras
Hong Kong
Iceland
Japan
Latvia
Libya
Lithuania
Luxembourg
Macedonia/FYROM
Malaysia
Norway
Panama

Operator
Vodafone Faroe Islands
Elisa
Digicel
SmarTone-Vodafone
Vodafone Iceland
SoftBank
Bité
Al Madar
Bité
Tango
VIP operator
Celcom
TDC
Digicel

Country
Russia 
Serbia
Singapore
Slovenia
Sri Lanka
Sweden
Switzerland
Taiwan
Thailand
Turkmenistan
Ukraine
United Arab Emirates
Uzbekistan

Operator
MTS
VIP mobile
M1
Si.mobile
Dialog
TDC
Swisscom
Chunghwa
DTAC
MTS
MTS
Du
MTS

Revenue growth (%)

22.3

US

(5)   This amount represents the Group’s share 

of Verizon Wireless’ revenue and is not included 
in Group revenue as Verizon Wireless 
is an associate.

Note:
(1)   Partnership includes Bermuda and the 

following countries within the Caribbean: 
Anguilla, Antigua and Barbuda, Aruba, 
Barbados, Bonaire, Curaçao, the Cayman 
Islands, Dominica, French West Indies, 
Grenada, Haiti, Jamaica, Samoa, St Lucia, 
St Kitts and Nevis, St Vincent, Trinidad 
and Tobago, Turks and Caicos Islands and 
British Guyana.

Vodafone Group Plc Annual Report 2010    11

 
 
 
 
Proportionate mobile  
customers across the globe. 

341.1m

(2009: 302.6m; 2008: 260.5m)

BrandFinance global ranking

7th

most valuable brand  
(2009: 8th; 2008: 11th)

Customers and distribution

Customers are at the core of everything we do. Through our products and services we endeavour 
to address all our customers’ communications needs. 

Enterprise 
Vodafone also caters to all business segments ranging from small-
office-home-office (‘SoHo’) and small-medium enterprises (‘SMEs’) to 
corporates and multinational corporations (‘MNCs’). While our core 
mobile voice and data business continues to grow, our enterprise 
customers are increasingly asking for combined fixed and mobile 
solutions for their voice and data needs as well as integrated services 
and productivity tools. 

 Global sponsorship

Our title sponsorship of the Vodafone 
McLaren Mercedes F1 team delivered 
strong coverage across an exciting and 
hard contested 2009 championship. In 
addition to press and news coverage we 
integrated the sponsorship into a wide 
variety of business activities including 
communications, events, content, and 
acquisition and retention promotions to 
maximise the impact and return on its 
investment. Significant sponsorship and 
support is also undertaken at a local 
country level where it builds awareness 
and brand value by resonating with our 
customers and their interests. 

International customer base with diverse needs
Vodafone has a truly international customer base with 341.1 million 
proportionate mobile customers across the world. We continually 
seek to develop new and innovative propositions that deliver relevance 
and value to all our customers and build a long lasting relationship 
meeting their expectations and needs. As customers move between 
work  and  home  environments  and  look  for  integrated  solutions, 
we  have  a  suite  of  propositions  which  often  bundle  together 
voice, messaging, data and increasingly fixed line services to meet 
their needs. 

Brand
We have continued to build brand value by delivering a superior, 
consistent and differentiated customer experience. During the 2010 
financial year we evolved our brand positioning to “power to you” 
emphasising our role of empowering customers to be able to live 
their lives to the full. It is a further expression of the importance of the 
customer  being  central  to  everything  we  do  and  is  reinforced  in 
communications substantiating how products and services impact 
and empower our customers. 

We regularly conduct brand health tracking which is designed to 
measure the performance of the brand in each country and generate 
insights  to  manage  the  brand  as  effectively  as  possible.  External 
benchmark  studies  have  shown  that  Vodafone  brand  equity  has 
maintained a top ten position in a number of rankings of brands across 
all industries including the seventh most valuable brand in the world 
as measured by BrandFinance. 

Customer segmentation
Consumer 
Consumer customers are typically classified as prepaid or contract 
customers. Prepaid customers pay in advance and are generally not 
bound  to  minimum  contractual  commitments  offering  great 
flexibility and cost control. Contract customers usually sign up for a 
predetermined length of time and are invoiced for services, typically 
on a monthly basis. Increasingly we offer SIM-only tariffs allowing 
customers to benefit from our network whilst keeping their existing 
handset. Around a third of our proportionate customer base including 
consumer and enterprise customers are contract customers and the 
remainder are prepaid.

12    Vodafone Group Plc Annual Report 2010

Business

 Customer satisfaction

Historically we have measured customer 
satisfaction using our customer delight 
index, a proprietary diagnostic system 
which tracks customer satisfaction across 
all points of interaction with Vodafone and 
identifies the drivers of customer delight 
and their relative impact.

At the end of the 2010 financial year we 
migrated to the net promoter score (‘NPS’) 
customer measurement system to 
monitor and drive customer satisfaction at 
both an operational and country level in 
many of our markets. The NPS diagnostic 
system replaces the customer delight 
index and uses a scale of how likely 
customers would be to recommend 
us to friends and family. 

Vodafone Group Plc Annual Report 2010    13

Vodafone branded 
franchise stores

7,600

(2009: 5,300; 2008: 5,800)

Directly owned and 
managed stores

2,100

(2009: 1,800; 2008: 1,150)

Distribution
Our customers interact with us in a variety of ways including via retail 
locations, by telephone or increasingly online. Through our subsidiaries, 
we  directly  own  and  manage  approximately  2,100  stores  selling 
services to customers and providing customer support. To be most 
accessible to our customers we constantly review our store footprint 
and capabilities. We also have around 7,600 Vodafone branded stores 
in  our  controlled  markets  which  sell  our  products  and  services 
exclusively through franchise and exclusive dealer arrangements. 
Additionally, in most operating companies, sales forces are in place to 
sell directly to business customers. The internet is increasingly a key 
channel to promote and sell our products and services and to provide 
customers with an easy, user friendly and accessible way to manage 
their services and access support, whilst reducing costs for the Group.

The extent of indirect distribution varies between markets but may 
include  using  third  party  service  providers,  independent  dealers, 
distributors and retailers. We host mobile virtual network operators 
(‘MVNOs’) in a number of markets, selling access to our network at a 
wholesale level. 

Customer delight index 

73.1

(2009: 72.9; 2008: 73.1)

Voice revenue

£28.0bn

(2009: £26.9bn; 2008: £24.2bn)

 Handsets

Our wide range of handsets 
covers all our customer 
segments and price points and is 
available in a variety of designs.

 ■

 ■

66 new models released in the 
2010 financial year.
23 exclusive handsets launched.

Smartphones

 ■

 ■
 ■

 ■

A handset offering advanced 
capabilities including access to 
email and the internet.
24% of handset sales in Europe.
All leading brands represented 
including iPhone in 14 countries.
Launched two tailor-made 
Vodafone 360 handsets: Samsung 
H1 and Samsung M1.

Vodafone branded handsets

 ■

 ■
 ■

 ■

Enabling millions of people in 
emerging markets to share the 
benefits of mobile technology. 
Prices start from less than US$15.
16 new models released under our 
own brand.
Low cost combined with high-end 
features, such as touch screen and 
mobile internet capability.

Vodafone branded handsets shipped

5.4m

(2009: 10.7m; 2008: 10.0m)

 Voice & messaging services

We provide value focused pricing 
through unlimited bundles of 
voice and text services.

 ■

 ■

Voice services incorporate revenue 
for national, international and 
roaming calls.
SMS services include text 
messages as well as multiple 
media, such as pictures, music, 
sound, video and text.

Voice usage (billions of minutes) 

686.6

548.4

427.9

2008

2009

2010

SMS usage (billions of messages)

223.5

172.0

131.4

2008

2009

2010

Messaging revenue

£4.8bn

(2009: £4.5bn; 2008: £4.0bn)

Products and services

We offer a wide range of products and services 
including voice, messaging, data and fixed line 
solutions  and  devices  to  assist  customers  in 
meeting their total communications needs.

Handsets
The core functionality and use of handsets continues to be voice and 
text messaging services. Many different tariffs and propositions are 
available, targeted at different customer segments, and include a 
range of unlimited usage offers which have been particularly appealing 
to customers. 

With sophisticated handsets becoming readily available, customers 
are increasingly using their mobile phones to complement their lives 
in new and innovative ways. Data usage continues to grow rapidly 
fuelled  by  large  numbers  of  intuitive  internet  enabled  devices 
(‘smartphones’), many with touch screens such as the iPhone and 
BlackBerry® Storm™, and transparent pricing available through our 
“internet on your mobile” unlimited browsing tariff. Instant messaging 
is available with Yahoo! and MSN and we offer integrated services from 
leading internet brand partners including YouTube, eBay, Google™ and 
Google Maps™. 

Our partnership agreements with leading companies, such as RIM, 
Samsung and Google, have enabled us to be first to market with 
cutting-edge devices such as the BlackBerry Storm, Samsung H1 and 
Samsung M1 (our two tailor-made handsets that support our Vodafone 
360 proposition) and Google Nexus One.

Available in 31 markets including partner markets, Vodafone branded 
devices  are  designed  to  meet  a  range  of  customer  needs  and 
preferences – from low cost phones offering simple voice and text, 
through fashion and design influenced, to competitively priced mobile 
internet devices with cutting-edge smartphone functionality including 
touch screen and mobile internet capability. During the 2010 financial 
year Vodafone launched its most affordable handset to date, the 
Vodafone 150, which retails for less than US$15 unsubsidised, giving 
millions of people in emerging markets the opportunity to share in the 
benefits of mobile technology for the first time.

14    Vodafone Group Plc Annual Report 2010

Product focus: Vodafone branded handsets 
Vodafone 845 (left) Android smartphone  
Vodafone 150 (right) ultra low-cost handset.

Apple iPhone 3GS

Business

 Data services

We offer a number of products 
and services to enhance our 
customers’ access to data 
services including access to 
the internet, email, music, 
games and television.

Organic data revenue growth

19.3%

(2009: 25.9%; 2008: 39.0%)

Data revenue

 ■

 ■

 ■

Data, a fast growing revenue 
stream, now accounts for 10% 
of service revenue.
50m total data users, up over 100%, 
including 31m mobile internet users.
Integrated services from leading 
internet partners including YouTube, 
Google and Google Maps.

Data devices

 ■

 ■

 ■

 ■

Four netbook models with built-in 
3G broadband launched.
Peak download speeds of up to 
28.8 Mbps.
13m smartphone users in Europe, 
representing 11% of customers.
First to launch a 21 Mbps USB stick 
in several markets in Europe.

PC connectivity users

8.7m

(2009: 5.7m; 2008: 2.7m)

Data revenue (£bn)

4.1

3.0

2.1

2008

2009

2010

Data traffic in Europe (petabytes)

81.8

40.8

18.8

2008

2009

2010

 Fixed services

We offer fixed voice and 
fixed broadband solutions 
to our customers’ total 
communications needs.

 ■

 ■

 ■

Fixed line services available in 
13 countries in addition to Gateway.
5.6m fixed broadband customers,  
up 1m.
Vodafone DSL Router launched 
in six countries.

Fixed line revenue (£bn)

3.3

2.7

1.9

2008

2009

2010

Fixed broadband customers

5.6m

(2009: 4.6m; 2008: 3.6m)

Product focus: Vodafone DSL Router
The Vodafone DSL Router features instant 
activation and a back-up connection via the 
separate USB dongle.

Vodafone Group Plc Annual Report 2010    15

Total communications services
We have continued to diversify and expand the services we provide to 
assist customers in meeting their total communications needs. These 
include data services, such as mobile internet and mobile broadband 
and fixed services incorporating fixed line voice and fixed broadband.

Data
We provide a range of data products including PC connectivity, internet 
services, applications and roaming. 

PC connectivity services, available through Vodafone Mobile Broadband 
devices and certain handsets, provide mobile internet access for laptop, 
netbook and PC users. Vodafone Mobile Broadband provides simple and 
secure access to the internet and to business customers’ systems. We 
have  been  at  the  forefront  of  deployment  of  HSPA+  networks  and 
development of devices (such as USB modems) to support these speeds. 
We were the first to deploy high speed HSPA services (peak rate of 
14.4 Mbps) in selected markets, such as the UK, and HSPA+ (peak rate of 
21.6 Mbps and 28.8 Mbps) in selected markets such Ireland, Portugal and 
Greece. USB sticks with exclusive designs and simple “plug and play” 
software continue to be very popular. A wide variety of laptop models are 
available with built in 3G broadband and Vodafone SIM cards. 

Internet services enable users to access the internet on their mobile 
handset. Applications include email services with real time handheld 
access to email, calendar, address book and other applications. Data 
roaming allows customers to use our services on a mobile network when 
travelling abroad.

Fixed
Our  fixed  service  incorporates  fixed  broadband,  offered  mainly 
through DSL technology, and fixed line voice, which allows consumer 
and enterprise customers to make fixed line voice calls using Vodafone 
as their total communications provider.

The Vodafone DSL Router combines mobile and fixed broadband 
services.  This  means  customers  can  connect  immediately  after 
purchase via the USB broadband modem and then later with fixed 
broadband when this has been provisioned. At this stage the USB 
modem can continue to be used with a laptop for usage outside of the 
home. During the year we have also launched Vodafone Sure Signal in 
the  UK  which,  used  in  conjunction  with  home  fixed  broadband, 
provides customers with excellent indoor 3G coverage. 

Product focus: Vodafone Mobile Broadband 
USB modem 
Latest high-speed Vodafone USB modem, capable 
of supporting peak download speeds up to 28.8 Mbps.

Vodafone 360 is a new internet service for mobile, PC 
and Mac. It brings phone, email, chat and social network 
contacts together in one place. Vodafone 360 provides 
customers with access to games, music and thousands 
of applications as well as browsing the internet. 

Vodafone Money Transfer

The Vodafone Money Transfer 
system is available in three countries 
with 13 million customers moving 
US$3.6 billion during the year. We 
expect to roll-out the service to 
further markets later this year. 

 Applications

Vodafone Money Transfer customers 
(millions)

We provide a wide range 
of additional services 
to customers.

 ■

 ■

 ■

Vodafone Email Plus, Windows 
Mobile® Email from Vodafone 
and BlackBerry from Vodafone 
provide enterprise customers 
with real time handheld access 
to email, calendar, address book 
and other applications.
Vodafone PC Backup and Restore 
enables users to remotely store 
data securely and automatically 
via their internet connection.
Full track music down loads with 
more than 2m songs available.

4.5m 

Mobile email users , up 29%

PC Backup and Restore

Enables PC users to store data securely 
and automatically, allowing access to files 
and documents at any time from any 
computer with an internet connection, 
whether fixed or mobile.

13.0

6.5

2.5

2008

2009

2010

 Roaming services

Our roaming services 
allow Vodafone customers 
to make calls and use 
data services on other 
operators’ mobile networks 
whilst travelling abroad.

 ■

 ■

Over the last three years we 
have reduced the cost of voice 
roaming by 38% in Europe.
Vodafone Passport enables 
customers to “take their home 
tariff abroad” offering greater 
price transparency and certainty.

Vodafone Passport customers (millions)

24.9

22.5

17.5

2008

2009

2010

Value added services

We  have  continued  to  diversify  and  expand 
the  services  we  provide  to  our  customers  to 
meet their total communications needs. 

Consumer
During the 2010 financial year we launched an exciting new suite of 
services called Vodafone 360 particularly catering to the needs of 
customers wanting to be always connected both on the move and at 
home. This allows customers to keep all their contacts and content in 
one place and access the latest information available on the internet. 
Vodafone  360  integrates  the  latest  updates  from  popular  social 
networking sites, such as Facebook, so customers can stay instantly 
up to date with their friends’ latest news. 

The Vodafone 360 store gives customers the choice to download from 
over 8,000 applications ranging from checking the weather and news to 
the latest music and games. All the information, social contacts and 
content can also be seamlessly accessed online from PCs and Macs, in 
addition to handsets, allowing customers the freedom to connect via 
whichever channel is most convenient to them. Vodafone was the first 
operator to offer DRM-free bundles and now has the largest number of 
paid digital music subscriptions in Europe, with over 500,000 customers.

Applications
Our range of total communications solutions provides customers with 
integrated office and mobile voice and data services, such as Vodafone 
Always  Best  Connected,  an  internet  connection  management 
software  tool  which  manages  connections  across  all  network 
connection types including Mobile Broadband, Wi-Fi and LAN. This 
service allows customers to stay connected to the internet on the best 
available connection, simply and securely. The software provides a 
simple user experience for managing different connections in the 
office,  at  home,  in  a  hotspot  or  on  the  move  by  automatically 
managing the switching between available connection types. 

Service focus: DRM-free deals with 
all four major record labels in 2009
More than 500,000 customers signed up 
for  music subscription services provided 
in partnership with all four major labels 
(EMI, Sony, Universal and Warner), making 
us the largest provider of paid digital music 
subscription services in Europe.

16    Vodafone Group Plc Annual Report 2010

Business

Share of Europe 
service revenue from 
enterprise services

30%

Product focus: Vodafone One Net
Provides small and medium-sized business with just one 
number for their fixed and mobile calls.

 Enterprise services

Vodafone offers total 
communications solutions 
for a wide range of enterprise 
customers from small 
businesses to large 
multinational companies.

Vodafone One Net

 ■

 ■

Vodafone One Net brings together 
fixed and mobile communications in 
one system. It means that every user 
can have just one number for their 
desk phone and mobile, and one 
voicemail box for their messages. 
For a fixed cost per employee, 
customers can get business quality 
internet and email, a mobile and/or 
desk phone for every user, with 
advanced call management 
features and unlimited calls 
between all their company phones 
whether fixed or mobile.

Vodafone Unified Communications

 ■

An integrated communications 
solution in partnership with 
Microsoft which provides a 
customer with just one interface 
for all of their communications, 
enabling employees to access 
emails, share documents and files, 
access calendars, hold web and 
video conferences and exchange 
instant messages from any location 
and using almost any device.

Enterprise mobile voice connections 
(millions)

25.2

22.4

19.6

Business managed services

 ■

 ■

 ■

As customers look to improve their 
efficiency they are increasingly 
looking to Vodafone to take control 
of their technology for them.
Business managed services 
provide fully managed solutions 
which bring together every 
aspect of a customers’ 
telecommunications infrastructure, 
both fixed and mobile, into a single 
management view. 
Services include logistics, cost 
control, and security and online 
management portals offering 
single-sign-on.

Machine-to-machine

 ■

 ■

Machine-to-machine (‘M2M’) 
communication allows businesses 
to automate the capture of data, 
perform real-time diagnostics 
and repair and to control 
assets remotely. 
We support M2M solutions ranging 
from location monitoring of 
vehicles and remote patient 
monitoring through to supporting 
real-time secure payments and 
providing real-time inventory 
reports for retailers. corporate 
and MNC segments.

Product focus: Vodafone Mobile Wi-Fi 
Provides a personal Wi-Fi network  
for up to five users.

2008

2009

2010

Vodafone Group Plc Annual Report 2010    17

Mobile broadband solutions
7 Causes is a marketing consultancy with a difference. 
Based in the Netherlands, they’ve changed the way they 
work with clients. Out went expensive office space and 
long commutes. Instead they bought a bus and turned 
it into a mobile office complete with Vodafone mobile 
broadband. So now instead of wasting time travelling, 
they can work on the move and see more of their clients 
and their own families.

Enterprise
We continue to add value to our enterprise customers, building on our 
core mobile business and leading the way with a range of services 
where applications and data are secured and hosted in the Vodafone 
network  or  “cloud”.  In  addition,  we  are  providing  mobile  internet 
bundles  for  smartphones,  mobile  email  (BlackBerry,  Microsoft 
ActiveSync and Vodafone Email Plus) and mobile broadband via a 
range of innovative devices, such as the Vodafone Mobile Wi-Fi, a 
portable mobile broadband powered Wi-Fi hub, and class leading USB 
dongles, embedded laptops and netbooks. 

As we embrace the convergence of mobile and fixed networks our 
customers are seeing the value it brings to their business through a 
range of convergent services. Building on our success in Italy and 
Spain with our cloud-based office phone solution, Vodafone One Net, 
the service is expected to be launched in Germany and the UK during 
the 2011 financial year. The service provides enterprise customers of 
all sizes with advanced office desk phone functionality integrated with 
their mobile services.

Our partnership with Microsoft has enabled us to combine these 
converged services with the Microsoft online suite, providing our 
customers  with  hosted  email  and  productivity  tools  as  well  as 
conferencing and collaboration services in a single package. The 
services have launched successfully in Germany and Spain.

Vodafone Global Enterprise (‘VGE’) manages the relationships with 
over  550  of  our  largest  multinational  corporate  customers.  VGE 
simplifies the provision of fixed, mobile and data services for MNCs 
who  need  a  single  operational  and  commercial  relationship  with 
Vodafone worldwide. It provides a range of managed services, such as 
central ordering, customer self-serve web portals, telecommunications 
expense management tools and device management coupled with a 
single contract and guaranteed service level agreements. 

Within VGE, our machine-to-machine (‘M2M’) business unit provides 
MNC customers with global capabilities for M2M services through a 
single  platform  and  a  global  numbering  range.  The  business  has 
achieved major customer wins in both the automotive and smart 
metering sectors. VGE has continued to expand both its footprint and 
the services it provides to our customers and now has dedicated 
resources in India and Africa, both growing areas for VGE’s services. For 
the fourth year running VGE has extended its position in the Gartner 
Magic quadrant report to become the clear industry leader. 

Technology and resources
Our  key  technologies  and  resources  include  the  telecommunications  licences  that  we  hold 
and the related network infrastructure which enable us to operate our telecommunications 
networks around the world. 

Delivering the best customer experience
We have built extensive coverage across our networks and strive 
to deliver the best possible user experience for our customers.
 ■

Over 200,000 base station sites for the transmission 
of wireless signals. 
Network traffic of nearly 700 billion minutes and over 
90 petabytes of data per year.
Peak download speeds of up to 28.8 Mbps.

 ■

 ■

We continue to deliver a high quality customer experience across all 
of our markets, leveraging the extensive knowledge and expertise that 
we have across the Group. We measure key performance indicators 
across our markets on an ongoing basis to ensure we maintain high 
standards of service quality and availability. We also participate in 
regular network drive test campaigns conducted by independent third 
party companies to benchmark our networks against those of our 
major competitors.

Over the last year we have introduced advanced tools across all of 
our established 3G markets in Europe providing us with the ability 
to monitor and proactively manage our customers’ experience on 
the network.

Network infrastructure
Our  network  infrastructure  provides  the  means  of  delivering  our 
mobile and fixed voice, messaging and data services to our customers. 
Our customers are linked via the access part of the network which 
connects to the core network that manages the set-up and routing of 
calls, transfer of messages and data connections.

Second generation (‘2G’)
We operate 2G networks in all of our mobile operating subsidiaries 
through global system for mobile (‘GSM’) networks, offering customers 
services such as voice, text messaging and basic data services. In 
addition, all of the Group’s controlled networks operate general packet 
radio services (‘GPRS’), often referred to as 2.5G. GPRS allows mobile 
devices to be used for sending and receiving data over an IP based 
network and enabling data service offers such as internet and email 
access. In a number of networks, we also provide an advanced version 

18    Vodafone Group Plc Annual Report 2010

 Our networks 
provide peak 
download speeds 
of up to 28.8 Mbps. 
We expect to 
provide ever faster 
speeds in the 
years to come.

of GPRS called enhanced data rates for GSM evolution (‘EDGE’). These 
networks provide download speeds of over 200 kilobits per second 
(‘kbps’) to our customers. 

Third generation (‘3G’)
Our 3G networks, operating the wideband code division multiple 
access (‘W-CDMA’) standard, provide customers with an optimised 
data access experience. We have continued to expand our service 
offering  on  3G  networks,  which  provide  high  speed  internet  and 
email access, video telephony, full track music downloads, mobile TV 
and other data services in addition to existing voice and basic data 
connectivity services.

High speed packet access (‘HSPA’)
HSPA is a 3G wireless technology enhancement enabling significant 
increases in data transmission speeds. It provides increased mobile 
data traffic capacity and improves the customer experience through 
the availability of 3G broadband services and significantly shorter data 
transfer times. All of our markets with 3G capability now support the 
3.6 mega bits per second (‘Mbps’) peak speed evolution of high speed 
downlink packet access (‘HSDPA’) and with peak speeds of up to 
28.8 Mbps peak speed in some areas. The figures are theoretical peak 
rates deliverable by the technology in ideal radio conditions with no 
customer contention for resources. While HSDPA  focuses on  the 
downlink  (network  to  mobile),  high  speed  uplink  packet  access 
(‘HSUPA’) focuses on the uplink (mobile to network) and peak speeds 
of up to 1.4 Mbps on the uplink are now available across all of our 
markets, with peak speeds up to 5.8 Mbps available in key areas across 
many of our 3G networks.

Evolving our networks 
We continually improve our network and IT capability in order to 
enhance the service we provide our customers.

With the increasing adoption of mobile broadband services and the 
wider availability of advanced smartphones we are seeing accelerated 
growth in data traffic across our networks. To ensure we continue to 
deliver the best possible quality of service to our customers we are 
proactively evolving our infrastructure through a range of initiatives.

Customer devices

Access and transmission network

Core network

Other networks

Business

As a total communications 
company our customers 
can use a broad range of 
devices to access our 
products and services.

Our access networks provide the means by which our customers 
can connect to Vodafone. We provide mobile access through a 
network of base stations and fixed access through consumer digital 
subscriber lines (‘DSL’) and optical fibre, or corporate private wire. 
These access networks connect back to our core network via a 
transmission network.

The core network is responsible 
for setting up and controlling 
the connection of our customers 
to our voice and data services.

Our networks connect to 
a wide range of other 
networks to enable our 
customers to reach 
customers of other 
operators and access 
services beyond Vodafone.

Base station

Circuit switched

Standard handsets 

Smartphones

Netbook and laptop 
computers

Fixed line devices

Base stations manage the 
wireless radio transmissions to 
and from Vodafone’s customers’ 
mobile devices.

The circuit switched domain 
provides voice/video calls 
and some basic data services.

Private wire  
corporate access

Transmission 
infrastructure

Packet switched

We deliver private branch exchange 
services to our enterprise customers 
via dedicated private wire 
connections.

The transmission infrastructure 
connects together our access 
and core networks.

The packet switched domain 
provides our customers access to 
data services.

Desktop computers

Fixed broadband

IP multimedia subsystem

Fixed line operators

Mobile operators

Internet service  
providers

Corporate networks

We provide fixed line telephony 
connections enabling our 
customers to connect to the 
internet via DSL and optical fibre 
(‘GPON’) technologies.

The IP multimedia subsystem 
provides advanced control for all 
internet protocol (‘IP’) services.

Population coverage 
in Europe

99%

with 2G and over 80%  
with 3G

Access network evolution 
We are actively driving additional 3G data technology enhancements 
to further improve the customer’s experience and capacity of our 
networks including evolutions of HSPA technology to increase both 
the  downlink  and  uplink  speeds.  We  have  successfully  trialled 
evolutions of mobile broadband technology delivering peak rates of 
43.2 Mbps. During the 2011 financial year we expect to extend the 
availability of 28.8 Mbps downlink and 5.8 Mbps uplink speeds within 
our network.

We have continued to expand our fixed line footprint in accordance 
with  our  total  communications  strategy  by  building  our  own 
network and/or using wholesale arrangements in 13 countries at 
31 March 2010. 

Transmission network evolution 
We continue to upgrade our access transmission infrastructure from 
the base stations to the core switching network to deal with the 
increasing  bandwidth  demands  of  the  access  network.  We  have 
continued to pursue a strategy of implementing scalable and cost 
effective self-build solutions and are also leveraging our DSL interests 
by increasingly backhauling data traffic onto more cost effective DSL 
transport  connections.  During  the  2010  financial  year  we  also 
introduced new high capacity ethernet microwave solutions into our 
access transmission network and continued to deploy high bandwidth 
optical fibre more widely across our access transmission network. In 
the core transmission network we have continued to expand our high 
capacity  optical  fibre  infrastructure,  including  technology 
enhancements, which enable the use of cost effective IP technology 
to achieve high quality transport of both voice and data traffic.

Core network evolution 
At 31 March 2010 we had consolidated 15 national IP networks into a 
single  IP  backbone,  including  all  markets  in  our  Europe  region, 
centralising IP operations to avoid duplication and achieve simplicity 
and flexibility in the deployment of new services to serve multiple 
markets.  We  have  also  introduced  advanced  yield  management 
capabilities across substantially all of our established 3G markets. This 
provides us with the ability to actively manage the capacity allocated 

in our networks in order to optimise the overall customer experience 
we deliver.

We have continued to expand the deployments of IP multimedia 
subsystem (‘IMS’) infrastructure across these markets in order to 
serve the increasing demand for advanced internet based services 
and applications.

Licences
The licences held across our operating companies enable us to deliver 
fixed and mobile communication services. Further detail on the issue 
and regulation of licences and a table summarising the most significant 
mobile licences held by operating subsidiaries and the joint venture 
in Italy at 31 March 2010 can be found in “Regulation” on page 133. In 
addition, we also have licences to provide fixed line services in many 
of the countries in which we operate.

We regularly assess the value of our spectrum holdings and participate 
in auctions to supplement our holdings on a case-by-case basis. 

Innovation 
We are a pioneer in products and services to enhance customer 
choice and user experience.

Quality of service for data applications
We  have  been  driving  the  development  of  quality  of  service 
differentiation  in  3G  which  enables  us  to  carefully  manage  the 
assignment of capacity in our networks during the busiest times. With 
increasing data demands, driven by faster HSDPA and fixed broadband, 
this capability enables us to manage our costs through intelligent 
allocation of network resources. We have already launched quality of 
service differentiation to customers in Spain and Romania and plan 
further launches across the majority of our 3G footprint.

Vodafone Group Plc Annual Report 2010    19

Product focus: Vodafone 
Sure Signal boosts your 
mobile signal at home 
or work.
All you need is a home 
broadband connection, 
a 3G phone and our easy-
to-install Vodafone Sure 
Signal box.

Femtocells
At 31 March 2010 we had femtocells in service in the UK and Qatar and 
continue to trial the product in several other markets. Available as 
Vodafone Sure Signal in the UK, these innovative devices provide a 
personal 3G mobile phone signal to our customers by connecting to 
our  core  network  and  services  via  their  household  broadband 
connection, providing enhanced coverage to our customers in areas 
where mobile operators are unable to give customers a strong enough 
signal in their homes.

■■

■■

■■

■■

formation of the wholesale application community (‘WAC’) where 
innovative applications are developed through the global alliance 
of mobile operators and device manufacturers;
participation in industry-wide initiatives to develop standards for 4G 
mobile communications;
delivery  of  a  mobile  healthcare  programme  supporting  our 
commercial and corporate responsibilities; and
a series of prototypes which enhance the mobile experience (voice, 
video, gesture and data) by utilising cloud computing technologies.

IT
As we integrate fixed and mobile services together, and as the web 
becomes increasingly mobile, IT has become a key enabler for service 
innovation. New IT technologies, such as cloud-based services, which 
provide unlimited processing capabilities by utilising shared resources 
on  the  internet,  and  service  oriented  architecture  solutions,  are 
delivering new revenue generating services and a consistent and 
enriched user experience for our consumer and enterprise customers.

For example in September 2009 Vodafone 360 was launched across 
Europe which required a common set of interfaces for partners such 
as Google and Nokia. This architecture is expected to be the foundation 
for future innovative consumer and enterprise propositions.

Research and development
Research  and  development  is  oriented  to  incubate  and  deliver 
innovation  to  the  business,  from  disruptive  new  technologies  to 
incremental commercial enhancements. Supporting our strategic 
objectives we have undertaken significant and varied activities during 
the 2010 financial year. Highlights include:

■■

■■

■■

■■

a way to use the mobile subscriber identity module (‘SIM’) card to 
simplify and authenticate secure virtual private network access to 
corporate networks;
trials  of  next  generation  wireless  technologies  including  GSM 
evolution, HSPA evolution and 4G;
new machine-to-machine capabilities enabling us to deliver new 
services to our customers; 
near field communications (‘NFC’) tags that add new functionality 
to mobile handsets already in use;

20    Vodafone Group Plc Annual Report 2010

Cost reduction
While evolving the Group’s infrastructure it is also important that we 
continue to have a tight control over our cost base. We have been 
actively driving a variety of initiatives which enable us to manage our 
network investments.

Infrastructure sharing
Significant effort has been placed in reducing the costs of deploying 
mobile network infrastructure and we are now conducting network 
sharing in all of our controlled markets as well as securing network 
sharing agreements on over 75% of the new radio sites we deployed 
across the Group in the 2010 financial year.

Transmission self build
We are driving significant reductions in our ongoing operational costs 
through our strategy of building our own high capacity backhaul 
transmission network as opposed to leasing capacity from third party 
network providers. We now own over 75% of the backhaul transmission 
network across the markets in our Europe region. 

IT transformation 
The IT transformation programme launched in the 2009 financial year 
is on track to deliver its targeted savings and business benefits. The 
main focus areas include moving towards a common delivery model, 
simplifying  the  use  of  applications  to  minimise  complexity  and 
implementing a standard unified communications toolset including 
video and audio conferencing on standard PCs. 

Business

Solar panels powering our base 
stations in India 

We are working hard to reduce our 
own carbon impact through 
increasing energy efficiency and use 
of renewable energy as well as 
behaving responsibly by seeking to 
manage environmental issues in our 
supply chain.

Vodafone Group Plc Annual Report 2010    21

Proportion of new radio 
sites shared

75%

Supply chain management
Handsets, network equipment, marketing and IT services account for 
the majority of our purchases, with the bulk of these from global 
suppliers. Our supply chain management (‘SCM’) team is responsible 
for managing our relationships with all suppliers (excluding handsets) 
and for providing cost benefits through utilisation of scale and scope. 

Since  the  launch  of  our  supplier  performance  programme,  the 
performance of these global suppliers has improved year-on-year. The 
best performing suppliers are recognised annually during our supplier 
conference. Our SCM team was recently voted as one of the top 20 
most admired companies for “buy negotiation” by a study run by the 
International Association for Contract & Commercial Management.

SCM is a major contributor to our cost reduction programme and 
operates across all local markets, achieving savings that are measured 
using  a  unified  methodology  and  are  reported  regularly  to  the 
Executive  Committee.  SCM  has  been  operating  its  strategic 
procurement function from the Vodafone Procurement Company 
(‘VPC’)  in  Luxembourg  for  over  two  years,  driving  increased 
standardisation and cost savings through the use of global price books 
and contracts, e-auctions and low cost network vendors. Worldwide 
independent benchmarking studies have shown our SCM team has 
achieved  significant  cost  advantages  and  indicate  that  we  are 
achieving best in class pricing for IT storage and servers. We also 
operate  through  the  China  Sourcing  Centre  which  has  achieved 
significant trading volumes further improving the Group’s cost base.

Our suppliers are expected to comply with the Group’s Code of Ethical 
Purchasing as well as stringent health and safety plans. Further detail 
on this can be found in “Corporate responsibility” on page 45. 

It is our policy to agree terms of transactions, including payment 
terms, with suppliers and it is our normal practice that payment is 
made accordingly.

People
Vodafone employed an average of around 85,000 people worldwide during the 2010 financial 
year.  We  rely  on  our  people  to  maintain  and  build  on  our  success  and  to  deliver  excellent 
service to our customers. We aim to attract, develop and retain the best people and to realise 
their full potential. We maintain high levels of employee engagement, investing in employees’ 
development and offering attractive, performance-based incentives and career progression.

Culture, communications and engagement
The Vodafone Way aligns all Vodafone employees to 
 ■
a common set of values and behaviours.
Aiming to be an admired, innovative and customer-focused 
company operating with speed, simplicity and trust.
Maintained high performance benchmark for 
employee engagement.

 ■

 ■

During the 2010 financial year we launched a change programme 
called “The Vodafone Way”. The Vodafone Way is about being an 
admired company in the eyes of our customers, shareholders and 
employees  by  operating  with  speed,  simplicity  and  trust.  The 
programme has defined a consistent set of values and behaviours for 
all  Vodafone  employees.  Many  of  our  senior  leaders  have  been 
through a workshop to embed The Vodafone Way behaviours and 
these workshops will be extended to all senior leaders during the 2011 
financial year. The performance and potential of our employees are 
reviewed against the standards of The Vodafone Way.

The Vodafone Way is very much about increasing customer focus. 
For one day each month senior leaders in every operating country and 
the Group spend time with customers and customer-facing staff, such 
as in retail stores or contact centres. Insights from these customer 
days are used to simplify customer-facing processes and improve 
customer experiences.

In November 2009 we carried out our fifth annual global people 
survey.  The  survey  measures  employees’  level  of  engagement 
(a combination of pride, loyalty and motivation). 89% of employees 
surveyed  responded  which  is  four  percentage  points  more  than 
last year.

We achieved an overall employee engagement score of 76% which 
means that we have maintained the high performance benchmark for 
engagement for the second year in a row. The high performance 
benchmark is an external measure of best in class organisations that 
achieve  strong  financial  performance  alongside  high  levels  of 
employee engagement. This achievement demonstrates that people 
continue to feel proud to work for Vodafone and are committed and 
willing to give their best. 

Regular,  consistent  and  open  communication  is  fundamental  to 
ensuring  we  maintain  high  levels  of  employee  engagement.  Our 
people have access to information about our business through a 
global intranet with local translations and content where appropriate. 
The Chief Executive communicates directly with all of our employees 
via regular email and video updates particularly focusing on business 
performance, strategy and The Vodafone Way. This is reinforced with 
local CEO communications in all our markets. Relevant performance 
and change issues are also discussed with employee representatives 
from operating companies within the European Union, who meet 
annually with members of the Executive Committee in the Vodafone 
European Employee Consultative Council.

Organisation effectiveness and change
 ■

Continued focus on efficient and effective 
organisation structures.
Headcount reduction in several markets including 
the UK and Ghana.
Successful integration of Arcor into Vodafone Germany. 

 ■

 ■

22    Vodafone Group Plc Annual Report 2010

We continued to optimise the shape and size of our organisation 
during the 2010 financial year. The majority of operating companies 
reduced the number of layers from the top to the bottom of their 
organisation and increased management spans of control, resulting in 
flatter structures with wider management accountability. Several of 
our markets made significant organisation changes in the year: 

Employees

85,000

■■

■■

■■

■■

■■

■■

Vodafone UK simplified its organisation structure, primarily in back 
office functions, resulting in 490 redundancies. In the 2011 financial 
year the UK will be recruiting for 170 new customer-facing roles and 
appointing 50 graduates into their graduate programme; 
233 redundancies were made across central commercial functions. 
The majority of these were from the reshaping of the internet 
services  function  which  included  the  closure  of  Wayfinder, 
Vodafone’s location based services organisation in Sweden; 
the formation of the joint venture, Vodafone Hutchison Australia, in 
June 2009 led to 340 redundancies from Vodafone Australia; 
Vodafone  Ghana  continued  its  change  programme  reducing 
employee  numbers  by  1,331  and  recruiting  more  than  350 
Ghanaians into new roles in the business; 
its  organisation  structure  to 
Vodafone  Turkey  reviewed 
streamline  processes  and  reduce  duplication.  This  resulted  in 
over  300  redundancies.  Turkey  has  reinvested  in  hiring  similar 
numbers  of  new  talent  into  key  roles  and  building  a  graduate 
recruitment programme; 
in  December  2009  the  legal  merger  of  Arcor  and  Vodafone 
Germany  was  finalised  and  the  two  organisations  have  been 
successfully integrated following the creation of a single executive 
committee in March 2009. 

The above organisation changes clearly had significant implications 
for the employees in these markets. Changes were communicated 
clearly  and  transparently.  We  offered  a  range  of  support  to  help 
affected employees find new jobs, for example outplacement services, 
insights into how to set-up their own business and training on interview 
and resume writing skills. Vodafone aims to treat all employees fairly, 
ensuring healthy employee relations through open communications 
and employee consultation.

Talent and resourcing
 ■
 ■

Regular reviews of peoples’ performance and potential.
Graduate recruitment programmes in almost all 
operating countries.
Continued focus on increasing diversity and inclusion:

 ■

Nationalities in top 
senior management roles 

26

■■

■■

14% of senior leaders, two Executive Committee members 
and three operating company CEOs are female; and
26 nationalities are represented in senior leadership roles.

During the 2010 financial year we increased our focus on driving high 
performance  and  building  a  strong  base  of  talented  leaders  and 
employees. All managers are encouraged to hold regular performance 
discussions with their direct reports. Annual performance dialogues are 
mandatory to enable each employee to receive a performance and 
potential rating which is the basis for development planning and reward 
decisions.  Quarterly  departmental  and  operating  company  talent 
reviews have been introduced, alongside annual development boards. 
For most senior leadership roles, the Executive Committee review 
succession and key appointments each month. 

We want to attract the best and brightest graduates to work in all of our 
operating companies. A globally consistent graduate recruitment 
programme has been introduced with a target of 230 top graduate 

 
Business

Employees by location

7

1

2

3

4

6

5

1. Germany  
2. Italy 
3. Spain 
4. UK 
5. Vodacom 
6. India 
7. Other 

15.9% 
7.3% 
5.1% 
11.5% 
8.0% 
11.9% 
40.3%

hires across the Group during the 2010 calendar year. We have also 
partnered with seven leading MBA schools to hire top MBA graduates 
to join us and progress to key management and leadership roles.

We aim to create a working culture that is inclusive to all and believe 
that having a diverse workforce helps to meet the different needs of 
our customers across the globe. We do not condone unfair treatment 
of any kind and offer equal opportunities for all aspects of employment 
and advancement regardless of race, nationality, sex, age, marital 
status, sexual orientation, disability or religious or political belief. This 
also applies to agency workers, self employed persons and contract 
workers who work for Vodafone. In the latest people survey 87% of 
employees  agreed  that  people  in  Vodafone  are  treated  fairly, 
regardless of their gender, background, age or belief.

The main focus of our diversity strategy has been on gender with actions 
taken to provide inclusive working policies and to increase inclusive 
behaviour amongst managers. Compared to the 2009 financial year 
there has been a slight increase in the percentage of women in senior 
roles, up from 13% to 14%. There will be continued efforts to increase 
the proportion of women in senior leadership roles during the 2010 
financial year.

More recently we have extended our diversity strategy to focus on 
diversity of nationality, industry background and technical experience. 
26 nationalities are represented in the senior leadership of the Group.

Learning and capability development
Global programmes continue to develop high 
 ■
potential employees.

We are committed to helping people reach their full potential through 
ongoing training and development. In our most recent people survey 
71% of employees rated their opportunities to develop their skills and 
knowledge as good or very good.

Inspire, our global leadership development programme, is in its second 
year. The programme focuses on identifying and developing potential 
future  leaders  from  within  the  Group.  The  programme  builds 
commercial capability and leadership skills through an 18 month fast-
track approach. 67 managers from 19 countries participated in the 
programme during the 2009 calendar year and 51 have started on the 
2010 calendar year course. Of the managers who have completed the 
programme, 40% have been promoted to a more senior role.

Performance, reward and recognition
Extension of reward differentiation based on 
 ■
individual performance.
Replacement of UK defined benefits pension scheme 
with enhanced defined contribution scheme.

 ■

We reward employees based on their performance, potential and 
contribution to the success of the business and we aim to provide 
competitive and fair rates of pay and benefits in every country where 
we operate. Global short- and long-term incentive plans are offered to 
leadership and management levels and paid according to individual 
and company performance. 

In response to global economic conditions a pay freeze policy was 
introduced to the senior leadership team in the 2010 financial year. 
Most operating companies did however award bonuses through global 
or local plans, with greater emphasis on rewarding strong business and 
individual performance.

In January 2010 we confirmed the closure of our UK defined benefit 
pension scheme for future accruals on 31 March 2010. All UK based 
employees were invited to join a new, enhanced defined contribution 
pension scheme, which we believe is now highly competitive in the 
local market as well as more sustainable longer-term.

Health, safety and wellbeing
 ■

Significant and increased effort to address the frequency 
and likelihood of fatal accidents in high risk countries.

The health, safety and wellbeing of our customers, employees and 
others  who  could  be  affected  by  our  activities  are  of  paramount 
importance to us. Expansion in emerging markets and the application 
of the most rigorous and demanding tracking methodologies have this 
year highlighted an unacceptable level of fatal accidents. It is deeply 
regrettable that 27 fatalities occurred related to our operations in the 
2010 financial year. 24 of these were third party contractors and three 
were Vodafone employees. Over 80% of these incidents occurred in 
India, Ghana and Turkey – markets with a legacy of poor safety practice 
and infrastructure, and a high rate of road accidents.

Loss of life as a consequence of us doing business in any country is 
unacceptable to us and tackling the causes of these fatalities is a top 
priority. Urgent action was taken to improve safety governance and 
awareness  in  these  countries  which  has  resulted  in  a  significant 
reduction in fatal incidents in the second half of the 2010 financial year. 
In the countries where the majority of the incidents occurred we have 
introduced a fatality prevention plan and linked this to the performance 
objectives of each CEO. The plan includes two key initiatives: adopting 
Det Norse Veritas’ International Safety Ranking System (‘ISRS’) and 
implementing a set of absolute rules as mandatory requirements to 
drive safe behaviour. Further details can be found at www.vodafone.
com/responsibility and in the 2010 sustainability report.

Employment policies and employee relations
 ■
 ■

We aim to be recognised as an employer of choice.
We strive to maintain high standards and good 
employee relations.

Our employment policies are developed to reflect local legal, cultural 
and  employment  requirements.  We  aim  to  be  recognised  as  an 
employer of choice and therefore seek to maintain high standards and 
good employee relations wherever we operate.

Our business principles set out our ethical standards and we have 
recently developed a code of conduct that defines what employees 
need to do to live up to our business principles. New and existing 
employees will receive communication and training on the code of 
conduct during the 2011 financial year.

Key performance indicators

KPI
Total number of employees(1)
Employee turnover rates (%)
Number of women in the top 
senior management roles
Number of nationalities in the 
top senior management roles

2010
84,990
13.0
33 out  
of 228

2009
79,097
13.0
29 out  
of 221

2008
72,375
15.2
26 out  
of 211

26

23

20

Note:
(1)    Represents the average number of employees during the financial year. 

Vodafone Group Plc Annual Report 2010    23

Key performance indicators

The  Board  and  the  Executive  Committee  use  a  number  of  key  performance  indicators(1)  (‘KPIs’)  to  monitor 
Group and regional performance against budgets and forecasts as well as to measure progress against our strategic 
objectives. There are a number of other KPIs that are used to monitor the results of individual operating companies 
but for which no Group KPI is calculated including revenue market share and EBITDA market share.  

KPI

Purpose of KPI

2010

2009

2008

Free cash flow(2)

Provides an evaluation of the cash generated by our 
operations and available for reinvestment, shareholder 
returns or debt reduction. Also used in determining 
management’s remuneration.

£7,241m

£5,722m

£5,580m

Service revenue and related  
organic growth(2)

 Measure of our success in growing ongoing revenue streams. 
Also used in determining management’s remuneration.

£41,719m
(1.6)%

£38,294m
(0.3)%

£33,042m
4.3%

Data revenue and related  
organic growth(2) 

Data revenue is expected to be a key driver of the future growth 
of the business.

Fixed line revenue and related 
organic growth(2)

Capital expenditure

Measure of success in offering total communications services

Measure of our investment in capital expenditure  
to deliver services to customers.

£4,051m
19.3%

£3,289m
7.9%

£3,046m
25.9%

£2,727m
2.1%

£2,119m
39.0%

£1,874m
6.2%

£6,192m 

£5,909m

£5,075m

EBITDA and related  
organic growth(2)

Measure used by management to monitor performance at a 
segment level.

£14,735m 
(7.4)%

£14,490m 
(3.5)%

£13,178m 
2.6%

Customer delight index 

Net promoter score (‘NPS’)

Measure of customer satisfaction across our controlled markets 
and jointly controlled market in Italy. Also used in determining 
management’s remuneration.

At the end of the 2010 financial year, most markets migrated to 
NPS, which is also used to monitor customer satisfaction. In 
relation to those subsidiaries that have migrated, NPS will be 
incorporated into the competitive performance assessment used 
in determining management’s remuneration.

73.1

72.9

73.1

Adjusted operating profit  
and related organic growth(2)

Measure used for the assessment of operating performance, 
including the results of associates. Also used in determining 
management’s remuneration.

£11,466m 
(7.0)%

£11,757m
2.0%

£10,075m
5.7%

Proportionate mobile  
customers(1)

Customers are a key driver of revenue growth in all operating 
companies in which we have an equity interest.

341.1m

302.6m

260.5m

Proportionate mobile  
customer net additions(1)

Measure of our success at attracting new and retaining 
existing customers.

34.6m

33.6m

39.5m

Voice usage (in minutes)

Voice usage is an important driver of revenue growth, especially 
given continuing price reductions in the competitive markets in 
which we operate.

686.6bn

548.4bn

427.9bn

Notes:
(1)  Definition of the key terms is provided on page 141.
(2) See ‘Non-GAAP information’ on page 136 for further details on the use of non-GAAP measures.

24    Vodafone Group Plc Annual Report 2010

Operating results

This section presents our operating performance, providing commentary on how the revenue and the EBITDA 
performance of the Group and its operating segments within Europe, Africa and Central Europe, Asia Pacific and 
Middle East and Verizon Wireless in the United States have developed in the last three years.

Performance

2010 financial year compared to the 2009 financial year
Group(1)(2)

Africa 
and Central

Asia
Pacific and
 Europe  Middle East 
£m
6,481 
6,146 
1,840 
358 

 £m
8,026 
7,405 
2,327 
527 

Europe
£m
29,878 
28,310 
10,927 
6,918 

Revenue
Service revenue
EBITDA
Adjusted operating profit
Adjustments for:

Impairment losses, net
Other income and expense

Operating profit
Non-operating income and expense
Net financing costs
Profit before taxation
Income tax expense
Profit for the financial year

Verizon
Wireless
£m
– 
– 
– 
4,112 

Common
Functions(3) Eliminations
£m
(182)
(148)
– 
– 

£m
269 
6 
(359) 
(449) 

£
8.4
8.9
1.7
(2.5)

% change

Organic(4)
(2.3)
(1.6)
(7.4)
(7.0)

2010
£m
44,472 
41,719 
14,735 
11,466 

(2,100)
114
9,480 
(10)
(796)
8,674
(56)
8,618 

2009
£m
41,017
38,294
14,490
11,757

(5,900)
−
5,857
(44)
(1,624)
4,189
(1,109)
3,080

Notes:
(1)   The Group revised how it determines and discloses segmental EBITDA and adjusted operating profit during the year. See note 3 to the consolidated financial statements. 
(2) Current year results reflect average exchange rates of £1:€1.13 and £1:US$1.60. 
(3)  Common Functions primarily represents the results of the partner markets and the net result of unallocated central Group costs and excludes income from intercompany royalty fees.
(4)   Organic growth includes India and Vodacom (except the results of Gateway) at the current level of ownership but excludes Australia following the merger with Hutchison 3G Australia on 9 June 2009. 

See “Acquisitions” on page 42 for further details.

Revenue
Group revenue increased by 8.4% to £44,472 million, with favourable exchange rates 
contributing 5.7 percentage points of growth and merger and acquisition activity 
contributing 5.0 percentage points. During the year the Group acquired an additional 
15% stake in Vodacom and fully consolidated its results from 18 May 2009.

Operating profit
EBITDA  increased  by  1.7%  to  £14,735  million,  with  favourable  exchange  rates 
contributing 5.8 percentage points and the impact of merger and acquisition activity, 
primarily the full consolidation of Vodacom, contributing 3.3 percentage points to 
EBITDA growth. 

Group service revenue increased by 8.9% to £41.7 billion, while organic service 
revenue declined by 1.6%(*). Service revenue was impacted by challenging economic 
conditions in Europe and Central Europe offset by growth in Africa, Asia Pacific and 
the Middle East. 

In Europe, EBITDA decreased by 7.3%(*), with a decline in the EBITDA margin of 
1.0 percentage point, primarily driven by the downward revenue trend and the 
growth of lower margin fixed line operations partially offset by operating and direct 
cost savings. 

In Europe service revenue fell 3.5%(*), a 1.8 percentage point decline on the previous 
year reflecting challenging economic conditions in most markets offset by growth 
in Italy and the Netherlands. The decline was primarily driven by reduced voice 
revenue resulting from continued market and regulatory pressure on pricing and 
slower usage growth partially offset by growth in data and fixed line. Data revenue 
grew by 17.7%(*) due to an increase in data plans sold with smartphones and good PC 
connectivity revenue across the region. Fixed line revenue increased by 7.7%(*) with 
the number of fixed broadband customers reaching 5.4 million at 31 March 2010, a 
net increase of 960,000 customers during the financial year. 

Africa and Central Europe’s EBITDA decreased by 5.8%(*) resulting from reduced 
EBITDA margins across the majority of Central Europe due to challenging economic 
conditions and investment in Turkey to drive growth in the second half of the financial 
year. Strong revenue growth in Vodacom, combined with direct and customer cost 
savings partially offset the decline in Central Europe. 

In Asia Pacific and Middle East EBITDA increased by 1.4%(*), with growth in India being 
partially offset by declines in other markets due to pricing and recessionary pressure 
and the start-up in Qatar. 

In Africa and Central Europe service revenue fell by 1.2%(*), a 4.3 percentage point 
decline on the previous year resulting from challenging economic conditions in 
Central Europe, mobile termination rate cuts across the region and competition led 
pricing movements in Romania partially offset by strong growth in Vodacom. Turkey 
returned to growth in the second half of the financial year with service revenue 
growing 31.3%(*) in the fourth quarter. Romania experienced intense competition 
throughout the year with service revenue declining 19.9%(*). Mobile termination rate 
cuts across Central Europe, which became effective during the year, contributed 3.4 
percentage points to the decline in service revenue. 

In Asia Pacific and Middle East service revenue increased by 9.8%(*). India’s service 
revenue increased by 14.7%(*), 4.7 percentage points of which was delivered by the 
network sharing joint venture Indus Towers with the remainder being driven by a 
46.7% increase in the mobile customer base offset in part by a decline in mobile voice 
pricing. In Egypt service revenue grew by 1.3%(*) and Qatar increased its mobile 
customer base to 465,000, following the launch of services in July. 

Operating profit increased primarily due to changes in impairment losses. In the 2010 
financial year, the Group recorded net impairment losses of £2,100 million. Vodafone 
India was impaired by £2,300 million primarily due to intense price competition 
following the entry of a number of new operators into the market. This was partially 
offset by a £200 million reversal in relation to Vodafone Turkey resulting primarily 
from movements in discount rates. In the prior year impairment losses of £5,900 
million were recorded.

Adjusted operating profit decreased by 2.5%, or 7.0%(*) on an organic basis, with a 6.0 
percentage point contribution from favourable exchange rates, whilst the impact of 
merger and acquisition activity reduced adjusted operating profit growth by 1.5 
percentage points.

The share of results in Verizon Wireless, the Group’s associate in the US, increased by 
8.0%(*) primarily due to the expanding customer base, robust data revenue and 
operating expenses efficiencies partially offset by higher customer acquisition and 
retention costs. 

Vodafone Group Plc Annual Report 2010    25

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Earnings per share 
Adjusted earnings per share decreased by 6.2% to 16.11 pence for the year ended 
31 March 2010 due the prior year tax benefit discussed on page 32. Basic earnings 
per share increased to 16.44 pence primarily due to the impairment losses of £5,900 
million in relation to Spain, Turkey and Ghana in the prior year compared to net 
impairment losses of £2,100 million in the current year and the income tax credit 
arising from the German tax settlement discussed above.

Profit attributable to equity shareholders

Pre-tax adjustments: 

Impairment losses, net
Other income and expense
Non-operating income and expense
Investment income and financing costs(1)

2010
£m
8,645

2,100
(114)
10 
(106)
1,890

2009
£m
3,078

5,900
–
44
335
6,279

Taxation
Adjusted profit attributable to equity shareholders

(2,064)
8,471

(300)
 9,057

Weighted average number of shares outstanding 

Basic
Diluted

Note:
(1)  See notes 1 and 2 in “Net financing costs”. 

Million
52,595 
52,849 

Million
52,737
52,969

Operating results continued

Net financing costs

Investment income
Financing costs
Net financing costs

Analysed as:

Net financing costs before dividends  
from investments
Potential interest charges arising on settlement  
of outstanding tax issues(1)
Dividends from investments
Foreign exchange(2) 
Equity put rights and similar arrangements(3)
Interest on settlement of German tax claim(4)

2010
£m
716 
(1,512)
(796)

2009
£m
795
(2,419)
(1,624)

(1,024)

(1,480)

(23) 
145 
(1)
(94)
201
(796)

81
110
235
(570)
–
(1,624)

Notes:
(1)   Excluding interest on settlement of German tax claim.
(2)  Comprises foreign exchange differences reflected in the income statement in relation to certain 
intercompany balances and the foreign exchange differences on financial instruments received 
as consideration in the disposal of Vodafone Japan to SoftBank in April 2006. 

(3)   Primarily represents foreign exchange movements and accretion expense. Further details of 

these options are provided on page 44.
(4)   See “Taxation” below for further details.

Net financing costs before dividends from investments decreased from £1,480 
million to £1,024 million primarily due to the impact of significantly lower interest 
rates given our preference for floating rate borrowing, partially offset by the 13.4% 
increase in average net debt being offset by changes in the currency mix of debt. At 
31 March 2010 the provision for potential interest charges arising on settlement of 
outstanding tax issues was £1,312 million (31 March 2009: £1,635 million).

Taxation
The effective tax rate was 0.6% (2009: 26.5%). This rate was lower than our weighted 
average statutory tax rate principally due to the impact of the agreement of the 
German write down losses (see note 6 to the consolidated financial statements) and 
also the ongoing benefits from our internal capital structure.

Income tax expense includes a credit of £2,103 million arising from the German tax 
authorities’ decision that €15 billion of losses booked by a German subsidiary in 2001 
are tax deductible. The credit includes benefits claimed in respect of prior years as 
well as the recognition of a deferred tax asset for the potential use of losses in future 
tax years.

26    Vodafone Group Plc Annual Report 2010

Performance

Europe(1)

Year ended 31 March 2010
Revenue
Service revenue
EBITDA
Adjusted operating profit
EBITDA margin

Year ended 31 March 2009
Revenue
Service revenue
EBITDA
Adjusted operating profit
EBITDA margin

Germany
£m

Italy
£m

Spain
£m

UK
£m

Other Eliminations
£m

£m

Europe
£m

% change
Organic

£

8,008 
7,722 
3,122 
1,695 
39.0% 

7,847
7,535
3,225 
1,835 
41.1% 

6,027 
5,780 
2,843 
2,107 
47.2% 

5,547
5,347
2,565 
1,839 
46.2% 

5,713 
5,298 
1,956 
1,310 
34.2% 

5,812
5,356
2,034 
1,421 
35.0% 

5,025 
4,711 
1,141 
155 
22.7% 

5,392
4,912
1,368 
328 
25.4% 

5,354 
5,046 
1,865 
1,651 
34.8% 

5,329
5,029
1,957 
1,702 
36.7% 

(249)
(247)
– 
– 

(293)
(293)
– 
– 

29,878 
28,310 
10,927 
6,918 
36.6% 

29,634
27,886
11,149 
7,125 
37.6% 

0.8 
1.5 
(2.0)
(2.9)

(4.1)
(3.5)
(7.3)
(8.9)

Note:
(1)   The Group revised how it determines and discloses segmental EBITDA and adjusted operating profit during the year. See note 3 to the consolidated financial statements.

Revenue increased by 0.8% benefiting from exchange rate movements. On an 
organic basis service revenue declined by 3.5%(*) reflecting reductions in most 
markets partially offset by growth in Italy and the Netherlands. The decline was 
primarily driven by reduced voice revenue resulting from continued market and 
regulatory pressure on pricing and slower usage growth as a result of the challenging 
economic climate. This was partially offset by growth in data and fixed line revenue. 

EBITDA decreased by 2.0% resulting from an organic decline partially offset by a 
positive contribution from foreign exchange rate movements. On an organic basis, 
EBITDA decreased by 7.3%(*) resulting from a decline in organic service revenue in 
most markets and increased customer investment partially offset by operating and 
direct cost savings. The EBITDA margin declined 1.0 percentage point. 

Revenue – Europe

Service revenue
Germany
Italy
Spain
UK
Other
Europe

EBITDA
Germany
Italy
Spain
UK
Other
Europe

Adjusted operating profit
Germany
Italy
Spain
UK
Other
Europe

Organic
change
%
(4.1)

M&A
activity
pps
0.1

Foreign
exchange
pps
4.8

Reported
change
%
0.8

(3.5)
1.9 
(7.0)
(4.7)
(5.4)
(3.5)

(8.9)
4.3 
(9.9)
(17.7)
(10.2)
(7.3)

(13.2)
7.8 
(13.8)
(58.3)
(9.3)
(8.9)

– 
– 
– 
0.6 
– 
0.1 

– 
– 
– 
1.1 
– 
0.1 

(0.1)
– 
– 
5.6 
0.2 
0.2 

6.0 
6.2 
5.9 
– 
5.7 
4.9 

5.7 
6.5 
6.1 
– 
5.5 
5.2 

5.7 
6.8 
6.0 
– 
6.1 
5.8 

2.5 
8.1 
(1.1)
(4.1)
0.3 
1.5 

(3.2)
10.8 
(3.8)
(16.6)
(4.7)
(2.0)

(7.6)
14.6 
(7.8)
(52.7)
(3.0)
(2.9)

Germany
Service revenue declined by 3.5%(*) driven by a 5.0%(*) reduction in mobile revenue 
partly offset by a 1.3%(*) improvement in fixed line revenue. The mobile revenue 
decline was driven by a decrease in voice revenue impacted by a termination rate cut 
effective from April 2009, reduced roaming, competitive pressure and continued 
tariff optimisation by customers. The service revenue decline in the fourth quarter 
slowed to 1.6%(*) with mobile revenue declining 1.8%(*) driven by the acceleration in 
data growth and improved usage trends. Data revenue benefited from an increase in 
Superflat Internet tariff penetration to over 500,000 customers, a 46% increase in 
smartphones  and  an  85%  increase  in  active  Vodafone  Mobile  Connect  cards 
compared with the previous year. 

Fixed line revenue growth of 1.3%(*) was supported by a 0.4 million increase in fixed 
broadband customers to 3.5 million at 31 March 2010 and a 0.2 million increase in 
wholesale fixed broadband customers to 0.4 million at 31 March 2010. 

EBITDA  declined  by  8.9%(*)  driven  by  lower  service  revenue  and  investment 
in customer acquisition and retention offset in part by lower interconnect costs 
and  a  reduction  of  operating  expenses  principally  from  fixed  and  mobile 
integration synergies.

Italy
Service revenue growth was 1.9%(*) with strong growth in data revenue, driven by 
higher penetration of PC connectivity devices and mobile internet services, and fixed 
revenue. The continued success of dual branding led to a closing fixed broadband 
customer base of 1.3 million on a 100% basis. Increased regulatory, economic and 
competitive pressures led to the fall in voice revenue partially mitigated through 
initiatives to stimulate customer spending and the continued growth in high value 
contract  customers.  Mobile  contract  customer  additions  were  strong  both  in 
consumer and enterprise segments and the closing contract customer base was up 
by 14.5%. 

EBITDA increased by 4.3%(*) and EBITDA margin increased by 1.0 percentage point as 
a result of increased revenue, continued operational efficiencies and cost control. 

Spain
Full year service revenue declined by 7.0%(*) primarily due to a decline in voice 
revenue  which  was  driven  by  continued  intense  competition  and  economic 
weakness, including high unemployment, termination rate cuts effective from April 
and October 2009 and increased involuntary churn. In the fourth quarter the service 
revenue  decline  improved  to  6.2%(*)  as  voice  usage  increased  due  to  further 
penetration of our flat rate tariffs and fixed line revenue continued to grow with 0.6 
million fixed broadband customers by the end of the financial year. 

EBITDA declined 9.9%(*) and the EBITDA margin decreased by 0.8 percentage points 
as  the  decline  in  service  revenue,  the  increase  in  commercial  costs  and  the 
dilutive effect of lower margin fixed line services more than offset the reduction in 
overhead costs.

Vodafone Group Plc Annual Report 2010    27

 
 
 
 
 
 
 
 
 
Operating results continued

UK
Service revenue declined by 4.7%(*) with lower voice revenue primarily due to a 
mobile termination rate reduction effective from July 2009, continued intense 
competition and economic pressures resulting in customers optimising bundle 
usage and lower roaming revenue. These were partially offset by higher messaging 
revenue, strong growth in data revenue driven by the success of mobile internet 
bundles and higher wholesale revenue derived from existing MVNO agreements. The 
decline in the fourth quarter slowed to 2.6%(*) driven by higher data growth and the 
impact of mobile customer additions achieved through the launch of new products 
and expanded indirect distribution channels. 

The 17.7%(*) decline in EBITDA was primarily due to lower service revenue and 
increased customer investment partially offset by cost efficiency initiatives, including 
streamlined processes, outsourcing and reductions in publicity and consultancy.

Other Europe
Service  revenue  decreased  by  5.4%(*)  with  declines  in  all  countries  except  the 
Netherlands  as  all  markets  were  impacted  by  the  economic  downturn.  In  the 
Netherlands service revenue increased 3.0%(*) benefiting from strong growth in 
visitor revenue. Service revenue in Greece declined by 14.5%(*) primarily due to a 
mobile  termination  rate  cut  effective  from  January  2009,  tariff  changes  and  a 
particularly tough economic and competitive climate. Service revenue in Ireland 
declined due to a combination of recessionary and competitive factors. In Portugal 
there was a termination rate reduction effective from April 2009 which contributed 
to a fall in service revenue of 4.9%(*).

EBITDA  declined  by  10.2%(*).  The  EBITDA  margin  fell  by  1.9  percentage  points 
with declines in all markets except the Netherlands and Portugal. The decline in 
service revenue was partially offset by lower customer costs and a reduction in 
operating expenses. 

The share of profit in SFR increased reflecting the foreign exchange benefits upon 
translation of the results into sterling.

28    Vodafone Group Plc Annual Report 2010

Africa and Central Europe(1)

Vodacom
 £m

Other
£m

Year ended 31 March 2010
Revenue
Service revenue
EBITDA
Adjusted operating profit
EBITDA margin

4,450 
3,954 
1,528 
520 
34.3% 

Year ended 31 March 2009
Revenue
Service revenue
EBITDA
Adjusted operating profit
EBITDA margin

1,778
1,548
606
373
34.1%

3,576 
3,451 
799 
7 
22.3% 

3,723
3,565
1,114
302
29.9%

Africa and
Central
Europe
£m

8,026 
7,405 
2,327 
527 
29.0% 

5,501
5,113
1,720
675
31.3%

  % change
£

Organic(2)

45.9 
44.8 
35.3 
(21.9)

(2.1) 
(1.2) 
(5.8) 
(7.9) 

Notes:
(1)   The Group revised how it determines and discloses segmental EBITDA and adjusted operating 

profit during the year. See note 3 to the consolidated financial statements.

(2)  Organic  growth  includes  Vodacom  (except  the  results  of  Gateway)  at  the  current  level  of 

ownership. See “Acquisitions” on page 42 for further details. 

Revenue  increased  by  45.9%  benefiting  from  the  treatment  of  Vodacom  as  a 
subsidiary and the full consolidation of its results from 18 May 2009 combined with 
a significant benefit from foreign exchange rate movements. On an organic basis 
service revenue declined by 1.2%(*), as the strong growth in Vodacom was offset by 
a challenging economic environment across Central Europe, mobile termination rate 
cuts and competition led pricing movements in Romania.

EBITDA increased by 35.3%, also benefiting from the full consolidation of Vodacom 
and  positive  foreign  exchange  rate  movements.  On  an  organic  basis  EBITDA 
decreased by 5.8%(*), with EBITDA margin decreasing due to turnaround investment 
in  Turkey  and  Ghana  and  increased  competition  and  the  difficult  economic 
environments across the region.

Revenue
Africa and Central Europe

Service revenue
Vodacom
Other
Africa and Central Europe

EBITDA
Vodacom
Other
Africa and Central Europe

Adjusted operating profit
Vodacom
Other
Africa and Central Europe

Organic
change
%

M&A
activity 
pps

Foreign
exchange
pps

Reported
change
%

(2.1)

38.9

9.1

45.9

4.6 
(7.0)
(1.2)

10.4 
(25.9)
(5.8)

12.5 
(65.0)
(7.9)

112.0 
2.8 
37.6 

101.8 
(4.1)
30.8 

3.1 
(32.9)
(23.3)

38.8 
1.0 
8.4 

39.9 
1.7 
10.3 

23.8 
0.2 
9.3 

155.4 
(3.2)
44.8 

152.1 
(28.3)
35.3 

39.4 
(97.7)
(21.9)

Vodacom
Service revenue grew by 4.6%(*) driven by a robust performance in South Africa offset 
by revenue declines in Tanzania and the Democratic Republic of Congo. Data revenue 
increased by 32.9%(*) driven by increased penetration of mobile broadband and 
higher mobile internet usage. The introduction of prepaid customer registration in 
South  Africa  negatively  impacted  customer  growth  in  the  year  and  mobile 
termination rate reductions are expected to reduce growth in the 2011 financial year, 
with the first reduction taking effect from 1 March 2010. 

EBITDA increased by 10.4%(*) driven by the increase in service revenue and lower 
direct costs and regulatory fees in South Africa.

 
 
Other Africa and Central Europe 
Service revenue declined by 7.0%(*) with Turkey’s return to growth in the second half 
of the year being more than offset by the decline in revenue across Central Europe. 
Service revenue in Turkey increased by 31.3%(*) in the fourth quarter driven by an 
improving trend in outgoing mobile revenue. The quality and mix of customers 
continued to improve, with Vodafone remaining the market leader in mobile number 
portability in Turkey. In Romania service revenue declined by 19.9%(*) due to intense 
competition throughout the year, mobile termination rate cuts and the continued 
impact on ARPU resulting from local currency devaluation against the euro, as tariffs 
are quoted in euros while household incomes are earned in local currency. In the 
Czech Republic, Hungary and Poland, the decline in service revenue was driven by 
mobile termination rate cuts which became effective during the year, impacting 
incoming mobile voice revenue. In the Czech Republic and Hungary challenging 
economic conditions also contributed to the decline in service revenue. Vodafone 
launched its 3G network services in the Czech Republic during the fourth quarter. 

EBITDA decreased by 25.9%(*) mainly due to a reduction in service revenue coupled 
with turnaround investment in Turkey and Ghana. The significant service revenue 
growth in the second half of the financial year in Turkey was driven by investment and 
improvement in many areas of the business. These led to higher operating costs 
which, when coupled with increased interconnect costs arising from the introduction 
of new “any network” tariffs plans, resulted in negative EBITDA for the financial year. 
In Romania EBITDA decreased by 26.5%(*) due to the revenue decline but this was 
partially offset by strong cost reduction initiatives in all areas. Other Central European 
operations benefited from a continued focus on reducing costs to mitigate the 
impact of the revenue decline.

Performance

Asia Pacific and Middle East(1)

 India
 £m

Other
£m

Elimi-
nations
£m

Asia
Pacific
and
Middle
East
£m

  % change
£

Organic(2)

Year ended  
31 March 2010
Revenue
Service revenue
EBITDA
Adjusted  
operating  
(loss)/profit
EBITDA margin

Year ended  
31 March 2009
Revenue
Service revenue
EBITDA
Adjusted  
operating  
(loss)/profit
EBITDA margin

3,114 
3,069 
807 

3,368 
3,078 
1,033 

(37)
25.9% 

395 
30.7% 

2,689
2,604
717

3,131
2,831
1,062

(30)
26.7%

586
33.9%

(1)
(1)
– 

– 

(1)
(1)
−

−

6,481 
6,146 
1,840 

11.4 
13.1 
3.4 

8.6 
9.8 
1.4 

358 
28.4% 

(35.6)

(25.9) 

5,819
5,434
1,779

556
30.6%

Notes:
(1)   The Group revised how it determines and discloses segmental EBITDA and adjusted operating 

profit during the year. See note 3 to the consolidated financial statements.

(2)  Organic growth includes India but excludes Australia following the merger with Hutchison 3G 

Australia on 9 June 2009. See “Acquisitions” on page 42 for further details.

Revenue increased by 11.4% including a 7.4 percentage point benefit from foreign 
exchange rate movements, offset in part by the impact of the creation of a joint 
venture in June 2009 between Vodafone Australia and Hutchison 3G Australia which 
is presented under the “M&A activity” column in the table below. On an organic basis 
service  revenue  increased  by  9.8%(*)  reflecting  a  42.2%  increase  in  the  mobile 
customer base and continued strong data revenue growth partially offset by a 
decline in mobile voice pricing. India contributed around 88%(*) of the region’s organic 
service revenue growth. 

EBITDA grew by 3.4% with a 6.4 percentage point positive contribution from foreign 
exchange rate movements, offset in part by the creation of the joint venture in 
Australia. On an organic basis EBITDA increased by 1.4%(*) with  EBITDA  margin 
decreasing by 2.2 percentage points primarily reflecting the competitive pricing 
environment in India and the impact of launching services in Qatar. 

Revenue 
Asia Pacific and Middle East

Service revenue
India
Other
Asia Pacific and Middle East

EBITDA
India
Other
Asia Pacific and Middle East

Adjusted operating profit
India(1)
Other
Asia Pacific and Middle East

Organic
change
%

M&A
activity 
pps

Foreign
exchange
pps

Reported
change
%

8.6

(4.6)

7.4

11.4

14.7 
2.9 
9.8 

9.2 
(4.8)
1.4 

– 
(4.5)
(3.9)

– 
(6.0)
(4.4)

30.7 
(23.3)
(25.9)

– 
(14.6)
(15.2)

3.2 
10.3 
7.2 

3.4 
8.1 
6.4 

(7.4)
5.3 
5.5 

17.9 
8.7 
13.1 

12.6 
(2.7) 
3.4 

23.3 
(32.6) 
(35.6) 

Note:
(1)  The percentage change represents the increase in the adjusted operating loss.

Vodafone Group Plc Annual Report 2010    29

 
 
 
 
 
Operating results continued

India
Service revenue grew by 14.7%(*) for the year, with fourth quarter growth of 6.5%(*) 
including a 0.3 percentage point(*) benefit from Indus Towers. The contribution to 
India’s revenue growth from Indus Towers for the fourth quarter was lower than in the 
third quarter as the fourth quarter represented the first anniversary of significant 
revenue being earned from the network sharing joint venture. Mobile service revenue 
growth was driven by the increase in the customer base, with record net additions for 
the quarter of 9.5 million, partially offset by ongoing competitive pressure on mobile 
voice  pricing.  Customer  penetration  in  the  Indian  mobile  market  reached  an 
estimated 50% at 31 March 2010 representing an increase of 16.0 percentage points 
compared to 31 March 2009. 

Verizon Wireless(1)

Revenue
Service revenue
EBITDA
Interest
Tax(2)
Non-controlling interests
Discontinued operations
Group’s share of result in 
Verizon Wireless 

 2010
£m
17,222
15,898 
6,689 
(298)
(205)
(80)
93 

2009 
£m
14,085
12,862 
5,543 
(217) 
(198) 
(78) 
57

4,112

3,542

£
22.3 
23.6 
20.7 
37.3 
3.5 
2.6 
63.2 

16.1 

% change
Organic
5.0 
6.3 
4.4 

8.0 

EBITDA grew by 9.2%(*) driven by the increased customer base and the 37.6% increase 
in total mobile minute usage during the year, with costs decreasing as a percentage 
of service revenue despite the pressure on pricing. Network expansion continued 
with the addition of 9,000 base stations by Indus Towers and an additional 16,000 by 
Vodafone Essar.

Notes:
(1)  All amounts represent the Group’s share unless otherwise stated. 
(2)  The Group’s share of the tax attributable to Verizon Wireless relates only to the corporate entities 
held  by  the  Verizon  Wireless  partnership  and  certain  state  taxes  which  are  levied  on  the 
partnership. The tax attributable to the Group’s share of the partnership’s pre-tax profit is 
included within the Group tax charge.

Other Asia Pacific and Middle East
Service revenue increased by 2.9%(*) driven by the performance of Egypt and Qatar. 
In Egypt service revenue grew by 1.3%(*) as pressure on voice pricing and a 1.0% 
impact of retrospective mobile termination rate reductions introduced in the fourth 
quarter was offset by 31% growth in the average customer base and 64.2%(*) growth 
in data and fixed line revenue, with data driven by increased penetration of mobile 
internet devices. Having launched services in July 2009, Qatar increased its mobile 
customer base to 465,000 customers at 31 March 2010, representing 28% of the 
total population.

In the United States Verizon Wireless reported 6.2 million net mobile customer 
additions bringing its closing mobile customer base to 92.8 million, up 7.2%. Customer 
growth reflected recent market trends towards the prepaid segment alongside 
market leading customer churn.

Service revenue growth of 6.3%(*) was driven by the expanding customer base and 
robust  data  revenue  derived  from  growth  in  multimedia  handsets  and 
smartphones. 

EBITDA declined 4.8%(*) with a similar decline in EBITDA margin due to pricing, 
recessionary pressures and the impact of start-up costs in Qatar offset in part by 
efficiency savings.

The EBITDA margin remained strong despite the tougher competitive and economic 
environment. Efficiencies in operating expenses have been partly offset by a higher 
level of customer acquisition and retention costs, particularly for high-end devices 
including smartphones.

On  9  June  2009  Vodafone  Australia  successfully  completed  its  merger  with 
Hutchison 3G Australia to form a 50:50 joint venture, Vodafone Hutchison Australia 
Pty Limited. Since the merger the joint venture has performed well delivering 8% 
pro-forma service revenue growth in the fourth quarter and cost synergies to date of 
£65 million, in line with management’s expectations. 

The integration of the recently acquired Alltel business is going according to plan. 
Store rebranding is complete and network conversions are well underway and on 
track. As part of the regulatory approval for the Alltel acquisition, Verizon Wireless is 
required to divest overlapping properties in 105 markets. On 26 April 2010 Verizon 
Wireless  completed  the  sale  of  network  and  licence  assets  in  26  markets, 
corresponding to 0.9 million customers, to Atlantic Tele-Network for US$0.2 billion. 
Verizon Wireless has agreed to sell the network assets and mobile licences in the 
remaining 79 markets, corresponding to approximately 1.5 million customers, to 
AT&T for US$2.4 billion. This transaction remains subject to receipt of regulatory 
approval and is expected to complete by 30 June 2010.

30    Vodafone Group Plc Annual Report 2010

 
2009 financial year compared to the 2008 financial year
Group

Africa 
and Central

Asia
Pacific and
 Europe  Middle East 
£m
5,819
5,434
1,779
556

 £m
5,501
5,113
1,720
675

Europe
£m
29,634
27,886
11,149
7,125

Revenue
Service revenue
EBITDA
Adjusted operating profit
Adjustments for:

Impairment losses
Other income and expense

Operating profit
Non-operating income and expense
Net financing costs
Profit before taxation
Income tax expense
Profit for the financial year

Performance

£
15.6
15.9
10.0
16.7

% change
Organic
(0.4)
(0.3)
(3.5)
2.0

Verizon
Wireless
£m
−
−
−
3,542

Common
Functions(1) Eliminations
£m
(153)
(139)
−
−

£m
216
−
(158)
(141)

2009
£m
41,017
38,294
14,490
11,757

(5,900)
−
5,857
(44)
(1,624)
4,189
(1,109)
3,080

2008
£m
35,478
33,042
13,178
10,075

−
(28)
10,047
254
(1,300)
9,001
(2,245)
6,756

Note:
(1)   Common Functions represents the results of the partner markets and the net result of unallocated central Group costs and recharges to our operations, including royalty fees for use of the 

Vodafone brand.

Revenue
Revenue  increased  by  15.6%,  with  favourable  exchange  rates  contributing 
13.0 percentage points and the impact of merger and acquisition activity contributing 
3.0 percentage points to revenue growth. Pro-forma revenue growth, including the 
acquisition in India and the acquisition of Tele2 in Italy and Spain, was 1%.

Revenue in Europe declined by 2.1%(*) as benefits from new tariffs and promotions 
and a strong performance in data revenue were more than offset by the impact of 
the deteriorating European economy on voice and messaging revenue, including 
from roaming, usage growth, ongoing competitive pricing pressures and lower 
termination rates.

Common Functions which substantially support our European operations, declined 
by 1.2 percentage points driven by an increasing contribution from lower margin 
fixed broadband.

Africa and Central Europe’s EBITDA decreased by 2.3%(*), with the EBITDA margin 
decreasing  in  the  majority  of  markets  due  to  continued  network  expansion, 
investment in the turnaround plan in Turkey and increased competition in Romania.

In Asia Pacific and Middle East EBITDA increased by 7% on a pro-forma basis including 
India, with a decline in the EBITDA margin as licensing costs increased and network 
expansion continued, primarily in India, but also through the build out in Qatar. 

In Africa and Central Europe, revenue grew by 3.9%(*) with double-digit revenue 
growth  in  Vodacom  being  offset  by  weakening  trends  in  Turkey  and  Romania. 
Benefits from the increase in the average customer base were partially offset by both 
weaker economic conditions in the more mature markets in Central Europe and the 
impact of termination rate cuts.

The increase in Common Functions’ EBITDA in the 2009 financial year resulted 
primarily from the inclusion of a brand royalty payment charge in the 2008 financial 
year and increased brand revenue in the 2009 financial year following agreement of 
revised terms with Vodafone Italy.

In Asia Pacific and Middle East, revenue grew by 19% on a pro-forma basis including 
India, a result of the rise in the average customer base, although revenue growth 
slowed  primarily  as  a  result  of  stronger  competition  coupled  with  maturing 
market conditions. 

Operating profit
EBITDA increased by 10.0% to £14,490 million, with favourable exchange rates 
contributing 13.4 percentage points and the impact of merger and acquisition 
activity contributing 0.1 percentage points to EBITDA growth. Including India and 
Tele2 in Italy and Spain, pro-forma EBITDA declined by 3%.

In Europe EBITDA decreased by 5.0%(*), with a decline in the EBITDA margin, primarily 
driven  by  the  downward  revenue  trend,  the  growth  of  lower  margin  fixed  line 
operations, a brand royalty provision release included in the 2008 financial year in 
Italy and restructuring charges in a number of markets, which more than offset 
customer  and  operating  cost  savings.  The  European  EBITDA  margin,  including 

Operating profit decreased due to the growth in adjusted operating profit being more 
than offset by impairment losses in relation to operations in Spain (£3,400 million), 
Turkey (£2,250 million) and Ghana (£250 million). Adverse changes in macroeconomic 
assumptions generated the £550 million charge recorded in the second half of the 
2009 financial year in relation to Turkey and all of the charge in relation to Ghana. 
Adjusted operating profit increased by 16.7%, or 2.0%(*), with a 16.5 percentage point 
contribution from favourable exchange rates, whilst the impact of merger and 
acquisition activity reduced adjusted operating profit growth by 1.8 percentage points.

The share of results in Verizon Wireless, our associate in the US, increased by 21.6%(*) 
primarily due to a focus on the high value contract segment and low customer churn. 
On 9 January 2009 Verizon Wireless completed its acquisition of Alltel Corp. (‘Alltel’), 
adding 13.2 million customers before required divestitures.

Vodafone Group Plc Annual Report 2010    31

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2009
£m
795
(2,419)
(1,624)

2008
£m
714
(2,014)
(1,300)

Earnings per share
Adjusted earnings per share increased by 37.4% to 17.17 pence for the year ended 
31 March 2009, resulting primarily from movements in exchange rates and the 
benefit from a favourable tax settlement, as discussed to the left. Excluding these 
factors, adjusted earnings per share rose by around 3%. Basic earnings per share 
decreased by 53.5% to 5.84 pence including the impairment losses of £5.9 billion.

Profit from continuing operations  
attributable to equity shareholders

Adjustments: 

Impairment losses
Other income and expense(1)
Non-operating income and expense(2)
Investment income and financing costs(3)

Foreign exchange on tax balances
Tax on the above items
Adjusted profit attributable to equity shareholders

Weighted average number of shares outstanding 

Basic
Diluted

2009
£m

2008
£m

3,078

6,660

5,900
–
44
335
 6,279

(155)
(145)
 9,057

Million
52,737
52,969

–
28
(254)
150
(76)

–
44
6,628

Million
53,019
53,287

Notes:
(1)   The amount for the 2008 financial year represents a pre-tax charge offsetting the tax benefit 

arising on recognition of a pre-acquisition deferred tax asset. 

(2)  The amount for the 2009 financial year includes a £39 million adjustment in relation to the broad 
based black economic empowerment transaction undertaken by Vodacom. The amount for the 
2008 financial year includes £250 million representing the profit on disposal of our 5.60% direct 
investment in Bharti Airtel Limited (‘Bharti Airtel’).

(3)   See notes 2 and 3 in “Net financing costs”.

Operating results continued

Net financing costs

Investment income
Financing costs
Net financing costs

Analysed as:

Net financing costs before dividend  
from investments
Potential interest charges arising on settlement  
of outstanding tax issues(1)
Dividends from investments
Foreign exchange(2) 
Equity put rights and similar arrangements(3)

(1,480)

(823)

81
110
235
(570)
(1,624)

(399)
72
(7)
(143)
(1,300)

Notes:
(1)   Includes release of a £317 million interest accrual relating to a favourable settlement of long 

standing tax issues. See “Taxation” below.

(2)  Comprises foreign exchange differences reflected in the income statement in relation to certain 
intercompany balances and the foreign exchange differences on financial instruments received 
as consideration in the disposal of Vodafone Japan to SoftBank in April 2006.

(3)   Primarily represents foreign exchange movements and accretion expense. The amount for the 
year ended 31 March 2008 also includes a charge of £333 million representing the initial fair 
value of the put options granted over the Essar Group’s interest in Vodafone Essar, which was 
recorded as an expense. Further details of these options are provided on page 44.

Net  financing  costs  before  dividends  from  investments  increased  by  79.8%  to 
£1,480 million, primarily due to mark-to-market losses in the 2009 financial year 
compared with gains in the 2008 financial year and unfavourable exchange rate 
movements impacting the translation into sterling. The interest charge resulting 
from the 28.2% increase in average net debt was minimised due to changes in the 
currency mix of debt and significantly lower interest rates for US dollar and euro 
denominated debt. At 31 March 2009 the provision for potential interest charges 
arising on settlement of outstanding tax issues was £1,635 million (31 March 2008: 
£1,577 million).

Taxation
The effective tax rate was 26.5% (2008: 24.9%). This rate was lower than our weighted 
average  statutory  tax  rate  due  to  the  structural  benefit  from  the  ongoing 
enhancement to our internal capital structure and a benefit of £767 million following 
the resolution of long standing tax issues related to the acquisition and subsequent 
restructuring of the Mannesmann Group. This was offset by an increase in the rate 
due to the impact of impairment losses for which no tax benefit is recorded. 

32    Vodafone Group Plc Annual Report 2010

Performance

Europe

Year ended 31 March 2009
Revenue
Service revenue
EBITDA
Adjusted operating profit
EBITDA margin

Year ended 31 March 2008
Revenue
Service revenue
EBITDA
Adjusted operating profit
EBITDA margin

Germany
£m

7,847
7,535
3,225
1,835
41.1%

6,866
6,551
2,816
1,577
41.0%

Italy
£m

5,547
5,347
2,565
1,839
46.2%

4,435
4,273
2,148
1,528
48.4%

Spain
£m

5,812
5,356
2,034
1,421
35.0%

5,063
4,646
1,908
1,362
37.7%

UK
£m

Other Eliminations
£m

£m

Europe
£m

% change
Organic

£

13.6
14.1
9.7
9.8

(2.1)
(1.7)
(5.0)
(5.4)

5,392
4,912
1,368
328
25.4%

5,424
4,952
1,560
517
28.8%

5,329
5,029
1,957
1,702
36.7%

4,583
4,295
1,735
1,504
37.9%

(293)
(293)
−
−

(290)
(287)
−
–

29,634
27,886
11,149
7,125
37.6%

26,081
24,430
10,167
6,488
39.0%

Revenue  increased  by  13.6%,  with  favourable  euro  exchange  rate  movements 
contributing 14.3 percentage points of growth and mergers and acquisitions activity, 
primarily Tele2, contributing a further 1.4 percentage point benefit. The organic 
decline in revenue of 2.1% was a result of a 1.7% decrease in service revenue and a 
decline in equipment revenue, reflecting lower volumes.

primarily driven by the downward revenue trend, the growth of lower margin fixed 
line operations, a brand royalty provision release included in the 2008 financial year 
in Italy and restructuring charges in a number of markets, which more than offset 
customer and operating cost savings.

The impact of merger and acquisition activity and foreign exchange movements on 
revenue, service revenue, EBITDA and adjusted operating profit are shown below:

Revenue – Europe

Service revenue
Germany
Italy
Spain
UK
Other
Europe

EBITDA
Germany
Italy
Spain
UK
Other
Europe

Adjusted operating profit
Germany
Italy
Spain
UK
Other
Europe

Organic
growth
%
(2.1)

M&A
activity
pps
1.4

Foreign
exchange
pps
14.3

Reported
growth
%
13.6

(2.5)
1.2
(4.9)
(1.1)
(1.2)
(1.7)

(2.8)
(0.1)
(9.2)
(12.8)
(4.3)
(5.0)

(0.9)
2.4
(9.8)
(37.9)
(4.8)
(5.4)

(0.1)
4.7
2.5
0.3
0.4
1.4

(0.2)
1.2
(0.5)
0.5
(0.1)
0.2

(0.4)
(0.5)
(1.9)
1.3
1.1
(0.3)

17.6
19.2
17.7
−
17.9
14.4

17.5
18.3
16.3
−
17.2
14.5

17.7
18.5
16.0
−
16.9
15.5

15.0
25.1
15.3
(0.8)
17.1
14.1

14.5
19.4
6.6
(12.3)
12.8
9.7

16.4
20.4
4.3
(36.6)
13.2
9.8

Service revenue declined by 1.7%(*), reflecting a gradual deterioration over the year 
and a 3.3%(*) decrease in the fourth quarter, with favourable trends in Italy more than 
offset by deteriorating trends in other markets, in particular Spain and Greece. The 
impact of the economic slowdown in Europe on voice and messaging revenue, 
including from roaming, ongoing competitive pricing pressures and lower termination 
rates were not fully compensated by increased usage arising from new tariffs and 
promotions and strong growth in data revenue.

EBITDA  increased  by  9.7%,  with  favourable  euro  exchange  rate  movements 
contributing 14.5 percentage points of growth and a 0.2 percentage point benefit 
from business acquisitions. The EBITDA margin declined 1.4 percentage points 

Germany
The 2.5%(*) decline in service revenue was consistent with the 2008 financial year, 
benefiting from higher penetration of the new SuperFlat tariff portfolio. Data revenue 
growth remained strong, reflecting increased penetration of PC connectivity services 
in the customer base. Fixed line revenue declined during the year, but grew 2.1%(*) in 
the fourth quarter, as the customer base largely migrated to new, lower priced tariffs. 
The fixed broadband customer base increased by 15.9% during the year to 3.1 million 
at 31 March 2009, with an additional 154,000 wholesale fixed broadband customers. 
On 19 May 2008 we acquired a 26.4% interest in Arcor, following which we own 100% 
of Arcor. The integration of the mobile business and the fixed line operations has 
progressed, with cost savings being realised according to plan.

EBITDA margin remained broadly stable at 41.1%, reflecting an improvement in 
the mobile margin which was offset by a decline in the fixed line margin, with 
the former due to a reduction in prepaid subsidies and an increase in the number of 
SIM-only contracts. Operating expenses were also broadly stable with the 2008 
financial year as a restructuring charge of €35 million in the 2009 financial year 
(£32 million) was more than offset by non-recurring adjustments, including favourable 
legal settlements.

Italy
Service revenue growth was 1.2%(*) reflecting targeted demand stimulation initiatives, 
ARPU enhancing initiatives and strong growth in data revenue due to increased 
penetration of mobile PC connectivity devices, email enabled devices and mobile 
internet services. Fixed line revenue growth was 3.7%(*). supported by 278,000 fixed 
broadband customer net additions during the year as well as the benefit from the 
launch of Vodafone Station during the summer of 2008 and the continued good 
performance of Tele2.

EBITDA declined by 0.1%(*) and EBITDA margin declined by 2.2 percentage points 
mainly due to a brand royalty provision release in the 2008 financial year. Excluding 
the impact of the brand royalty provision release and the impact of the acquisition of 
Tele2, the EBITDA margin was broadly stable, with an improvement in the mobile 
margin offsetting the increased contribution of lower margin fixed line services.

Spain
Service revenue declined by 4.9%(*) with an 8.6%(*) decline in the fourth quarter. 
Negative trends in the economic environment put strong pressure on usage in some 
customer segments and led to increased involuntary churn. Data revenue growth 
accelerated during the year, driven primarily by PC connectivity services and an 
improvement in media content revenue growth following a successful campaign in 
the fourth quarter. Fixed line revenue continued to grow, supported by the launch of 
Vodafone Station.

Vodafone Group Plc Annual Report 2010    33

 
 
 
Operating results continued

EBITDA decreased by 9.2%(*) as the decline in service revenue and the dilutive effect 
of the increased contribution of lower margin fixed line services outweighed benefits 
from cost cutting initiatives in customer and operating costs.

UK
Service revenue declined by 1.1%(*) primarily due to a decrease in voice revenue 
resulting  from  increased  competition  in  a  challenging  economic  environment, 
customer optimisation of out of bundle offers and lower roaming revenue. Wholesale 
revenue increased due to the success of the MVNO business, principally ASDA and 
Lebara.  Data  revenue  growth  was  maintained,  driven  primarily  by  increased 
penetration of mobile PC connectivity and mobile internet services. The acquisition 
of Central Telecom, which provides converged enterprise services, was completed in 
December 2008.

The 12.8%(*) decline in EBITDA, which included the impact of a £30 million VAT refund 
in the 2008 financial year, was primarily due to higher off network usage in messaging 
services and higher retention costs. The cost of retaining customers increased as a 
higher proportion of the contract base received upgrades in the 2009 financial year 
following the expiration of 18 month contracts which were introduced in 2006. 
Operating expenses grew, primarily due to the impact of the sterling/euro exchange 
rate on euro denominated intercompany charges; otherwise operating expenses 
were broadly stable year-on-year.

Other Europe
Service revenue decreased by 1.2%(*) during the year and 5.0%(*) in the fourth quarter, 
as growth in the Netherlands was more than offset by declines in Greece and Ireland, 
where the trends have deteriorated throughout the year. The Netherlands benefited 
from a rise in the customer base and strong growth in visitor revenue. Both Greece 
and Ireland were impacted by deteriorating market environments, which worsened 
in the fourth quarter, and substantial price reductions in prepaid tariffs, whilst Greece 
was also affected by termination rate cuts.

The fall in EBITDA margin of 1.2 percentage points was primarily driven by the 
service revenue decline and restructuring charges recorded in the fourth quarter in 
most countries.

The share of profit in SFR increased, reflecting the acquisition of Neuf Cegetel and 
foreign exchange benefits on translation of the results into sterling.

Africa and Central Europe

 Vodacom
 £m

Other(1)
£m

Year ended 31 March 2009
Revenue
Service revenue
EBITDA
Adjusted operating profit
EBITDA margin

Year ended 31 March 2008
Revenue
Service revenue
EBITDA
Adjusted operating profit
EBITDA margin

1,778
1,548
606
373
34.1%

1,609
1,398
586
365
36.4%

3,723
3,565
1,114
302
29.9%

3,337
3,219
1,108
407
33.2%

Africa and
Central
Europe
£m

5,501
5,113
1,720
675
31.3%

4,946
4,617
1,694
772
34.2%

  % change
Organic 
£

11.2
10.7
1.5
(12.6)

3.9
3.1
(2.3)
(12.6)

Note:
(1)   On 1 October 2007 Romania rebased all of its tariffs and changed its functional currency from 
US dollars to euros. In calculating all constant exchange rate and organic metrics which include 
Romania, previous US dollar amounts have been translated into euros at the 1 October 2007 
US$/euro exchange rate.

Revenue increased by 11.2%, including the contribution of favourable exchange rate 
movements and the impact of merger and acquisition activity. Revenue growth was 
3.9%(*) as sustained growth in Vodacom was offset by weakening trends in Turkey and 
Romania. Service revenue growth was 3.1%(*) reflecting the 9.9% increase in the 
average customer base partially offset by an impact from termination rate cuts of 
around three percentage points.

EBITDA  increased  by  1.5%,  with  the  contribution  of  favourable  exchange  rate 
movements partially offset by merger and acquisition activity. EBITDA decreased by 
2.3%(*), with the EBITDA margin decreasing in the majority of markets reflecting the 
continued network expansion, investment in the turnaround plan in Turkey and 
increased competition in Romania.

The impact of merger and acquisition activity and foreign exchange movements on 
revenue, service revenue, EBITDA and adjusted operating profit are shown below:

Revenue
Africa and Central Europe

Service revenue
Vodacom
Other
Africa and Central Europe

EBITDA
Vodacom
Other
Africa and Central Europe

Adjusted operating profit
Vodacom
Other
Africa and Central Europe

Organic
growth
%

M&A
activity 
pps

Foreign
exchange
pps

Reported
growth
%

3.9

(0.7)

8.0

11.2

13.8
(0.9)
3.1

7.3
(6.7)
(2.3)

2.1
(1.5)
(0.6)

0.5
(5.9)
(4.0)

6.3
(26.2)
(12.6)

0.3
(10.5)
(5.6)

(5.2)
13.1
8.2

(4.4)
13.1
7.8

(4.4)
10.9
5.6

10.7
10.7
10.7

3.4
0.5
1.5

2.2
(25.8)
(12.6)

Vodacom
Service revenue grew by 13.8%(*) as strong growth in Vodacom’s average customer 
base continued, increasing by 11.2%, which took the closing customer base to 
39.6 million on a 100% basis. Revenue growth was driven by the prepaid voice market 
and data services. Voice usage per customer in the prepaid market, which represents 
the majority of the customer base, grew as the higher usage driven by revised tariffs 
in South Africa was offset by the dilutive effect of the increased customer base in both 
Tanzania and Mozambique, which both have lower than average ARPU. Data revenue 
grew  by  59.7%(*),  as  the  higher  revenue  base  partially  offset  the  benefit  from 
increased penetration of mobile PC connectivity devices, with the absence of fixed 
line alternatives making mobile data a popular offering. Relatively low contract 
voice revenue growth resulted from reduced out of bundle usage as customers 
cut  back  on  spending  due  to  economic  conditions.  Equipment  revenue  was 
adversely impacted by consumer preference for lower value handsets. Trading 
conditions in the Democratic Republic of Congo (‘DRC’) have worsened significantly 
due to the impact of lower commodity prices on mining which is central to the 
DRC’s economy.

EBITDA growth was 7.3%(*), despite lower margins, as the growth in revenue more 
than offset the increasing cost base which benefited from stable customer costs as 
a percentage of revenue as the South African market matures. The cost base was 
adversely impacted by an increase in operating expenses due to continued expansion, 
investment in enterprise services, Black Economic Empowerment share charges and 
high wage inflation.

On 30 December 2008 Vodacom acquired the carrier services and business network 
solutions subsidiaries (‘Gateway’) from Gateway Telecommunications SA (Pty) Ltd. 
Gateway provides services in more than 40 countries in Africa. 

34    Vodafone Group Plc Annual Report 2010

 
 
 
 
Performance

Other Africa and Central Europe
Service revenue declined by 0.9%(*) due to the performance in Turkey combined with 
the impact of deteriorating economic conditions across Central Europe, most notably 
in Romania in the fourth quarter. Service revenue in Turkey decreased by 7.6%(*) with 
an 18.4%(*) fall in the fourth quarter. Termination rate cuts adversely impacted 
revenue by 6.9% and revenue was further depressed by a higher rate of churn and a 
decline  in  prepaid  ARPU  due  to  intense  competition  in  the  market.  Consumer 
confidence in Turkey fell with the deterioration in the macroeconomic environment 
impacting revenue. Competition also intensified with the launch of mobile number 
portability  in  November  2008  leading  to  aggressive  acquisition  and  pricing 
campaigns, especially in the fourth quarter of the year. Mobile ARPU fell in the second 
half of the year but stabilised in the fourth quarter following successful promotions. 
In Romania service revenue grew by 1.1%(*) but deteriorated during the year with a 
10.3%(*) decline in the fourth quarter. The market continued to mature, with the 
decline in ARPU resulting from local currency devaluation against the euro – whilst 
tariffs are quoted in euros household incomes are earned in local currency – in 
addition to market led price reductions impacting performance in the fourth quarter 
in particular. These effects were partially offset by data revenue growth following 
successful data promotions and flexible access offers which led to a rise in the 
number of mobile PC connectivity devices.

EBITDA decreased by 6.7%(*), with the EBITDA margin also declining due to the fall in 
revenue and investment in the turnaround plan in Turkey. EBITDA in Turkey declined 
by 36.6%(*) as a result of the decline in revenue and increased operating expenses 
reflecting higher marketing costs, higher technology costs due to expansion of the 
network and organisational restructuring as part of the turnaround plan. In Romania 
EBITDA decreased by 3.7%(*) as aggressive market competition and higher gross 
customer additions led to the rise in the cost of acquiring and retaining customers.

In May 2008 the Group changed the consolidation status of Safaricom from a joint 
venture to an associate following completion of the share allocation for the public 
offering of 25.0% of Safaricom’s shares previously held by the Government of Kenya 
and termination of the shareholders’ agreement with the Government of Kenya. In 
August 2008 we acquired 70.0% of Ghana Telecommunications Company Limited 
which offers both mobile and fixed services. We also increased our stake in Polkomtel 
from 19.6% to 24.4% in December 2008.

Asia Pacific and Middle East 

 India
 £m

Other
£m

Elimi-
nations
£m

Asia
Pacific
and
Middle
East
£m

  % change
Organic
£

2,689
2,604
717

3,131
2,831
1,062

(1)
(1)
−

5,819
5,434
1,779

32.3
32.5
18.3

9.3
8.5
6.9

0.5

5.8

(30)
26.7%

586
33.9%

1,822
1,753
598

2,577
2,348
906

35
32.8%

518
35.2%

−

−
−
−

−

556
30.6%

4,399
4,101
1,504

553
34.2%

Year ended  
31 March 2009
Revenue
Service revenue
EBITDA
Adjusted  
operating  
(loss)/profit
EBITDA margin

Year ended  
31 March 2008
Revenue
Service revenue
EBITDA
Adjusted  
operating profit
EBITDA margin

Revenue  increased  by  32.3%,  including  the  contribution  from  favourable 
exchange rate movements in addition to the benefit from acquisitions, primarily 
in India. Revenue growth on a pro-forma basis was 19%, reflecting the growth in 
India,  Egypt  and  Australia.  Service  revenue  increased  by  8.5%(*) primarily  as  a 
result of the 27.3% organic rise in the average customer base, although revenue 
growth  slowed  as  a  result  of  stronger  competition  coupled  with  maturing 
market conditions.

EBITDA grew by 18.3% with favourable exchange rate movements and the positive 
impact of acquisitions contributing to the growth. On a pro-forma basis including 
India, EBITDA increased by 7%. The decline in the EBITDA margin resulted from 
positive performances in India and Egypt being mitigated by a decline in Australia.

The impact of merger and acquisition activity and foreign exchange movements on 
revenue, service revenue, EBITDA and adjusted operating profit are shown below:

Revenue 
Asia Pacific and Middle East

Service revenue
India
Other
Asia Pacific and Middle East

EBITDA
India
Other
Asia Pacific and Middle East

Adjusted operating profit
India
Other
Asia Pacific and Middle East

Organic
growth
%

M&A
activity 
pps

Foreign
exchange
pps

Reported
growth
%

9.3

13.3

9.7

32.3 

–
8.5
8.5

–
6.9
6.9

–
5.8
5.8

42.5
0.3
14.2

14.1
(3.4)
0.6

6.0
11.8
9.8

5.8
13.7
10.8

48.5
20.6
32.5

19.9
17.2
18.3

(173.2)
(6.8)
(19.7)

(12.5)
14.1
14.4

(185.7)
13.1
0.5

India
Revenue grew by 33% on a pro-forma basis, with growth in the fourth quarter of 
27.7%(*). Growth in the fourth quarter remained stable in comparison to the third 
quarter as the eight percentage point benefit of the new revenue stream from the 
network sharing joint venture, Indus Towers, which launched during the first half of 
the 2009 financial year, offset the slowing underlying growth rate. Visitor revenue 
increased, albeit at a lower rate, due to the impact of economic pressures as people 
travel less. Lower effective rates per minute reflecting price reductions earlier in the 
year, coupled with the continued market shift to lifetime validity prepaid offerings, 
led to a reduction in customer churn. The lower effective rate and a slight fall in usage 
per customer were mitigated by net customer additions, which averaged 2.1 million 
per month, and the launch of services in seven new circles, bringing the closing 
customer base to 68.8 million. Customer penetration in the Indian mobile market 
reached 34% at 31 March 2009.

EBITDA grew by 6% on a pro-forma basis. Customer costs as a percentage of revenue 
decreased,  benefiting  from  economies  of  scale.  Licensing  costs  increased  as 
discounts  received  from  the  regulator  in  some  service  areas  were  terminated. 
Network expansion continued, with an average of 2,600 base stations constructed 
per month, primarily in the new circles. Site sharing increased and Indus Towers 
steadily increased its operations throughout the rest of the year, with 95,000 sites 
under its management at the end of March 2009.

Vodafone Group Plc Annual Report 2010    35

 
 
 
 
 
 
Operating results continued

Other Asia Pacific and Middle East
The increase in service revenue of 8.5%(*) was attributable to performances in Egypt and 
Australia. In Egypt service revenue grew by 11.9%(*) as growth in the customer base and 
increased usage per customer were partially offset by a decline in the effective rate per 
minute as a result of the introduction of new tariffs in addition to lower termination rates 
and a fall in both visitor revenue and the enterprise segment revenue as people travelled 
less. Service revenue in Australia increased by 6.1%(*) due to an increase in the average 
customer base and good data revenue growth, especially in mobile broadband services. 
These were partially offset by lower ARPU, reflecting strong competition, which led to 
a lower revenue growth rate in the fourth quarter. In New Zealand service revenue grew 
by 4.9%(*) as result of an increase in the fixed broadband customer base and growth in 
data services, the latter following increased penetration of mobile PC connectivity 
devices. These benefits were partially offset by the competitive and recessionary 
trends in the market.

EBITDA grew by 6.9%(*), with a decline in the EBITDA margin, as the increase in Egypt was 
offset by the decline in Australia. Egypt’s EBITDA grew by 15.5%(*) in proportion to 
revenue, with a slight increase in margin, despite the inclusion of 3G licensing fees for 
the full year in comparison to only part of the prior year. In Australia EBITDA decreased 
by 16.9%(*) primarily due to a loss provision related to a prepaid recharge vendor and an 
increased focus on contract customers resulting in higher customer costs.

Verizon Wireless

Revenue
Service revenue
EBITDA
Interest
Tax(1)
Non-controlling interest
Discontinued operations
Share of result in 
Verizon Wireless 

% change
Organic
10.4
10.5
13.0

 2009
£m
14,085
12,862
5,543
(217)
(198)
(78)
57

2008 
£m
10,144 
9,246
3,930
(102)
(166)
(56)
–

£
38.9
39.1
41.0
112.7
19.3
39.3
–

3,542

2,447

44.7

21.6

Note:
(1)   Our share of the tax attributable to Verizon Wireless relates only to the corporate entities held by 
the Verizon Wireless partnership and certain state taxes which are levied on the partnership. The 
tax attributable to our share of the partnership’s pre-tax profit is included within our tax charge. 

Verizon Wireless, our associate in the US, achieved 5.6 million net customer additions 
in a market where penetration reached an estimated 92% at 31 March 2009. The 
increased closing customer base of 86.6 million was achieved through continued 
strong organic growth, the acquisitions of Rural Cellular Corporation and Alltel, 
combined with concentration on the high value contract segment and market 
leading customer loyalty as evidenced by low customer churn.

Service revenue growth was 10.5%(*) driven by the expanding customer base and 
robust messaging and data ARPU. Messaging and data revenue continued to 
increase strongly, predominantly as a result of growth in data card, email and 
messaging services. Verizon Wireless continued to extend the reach of its 3G 
network which now covers more than 280 million people after the Alltel acquisition.

Verizon  Wireless  improved  its  EBITDA  margin  to  39.4%  through  efficiencies  in 
operating expenses partly offset by a higher level of customer acquisition and 
retention costs, driven by increased demand for high-end data devices such as the 
BlackBerry Storm.

Verizon Wireless completed the acquisition of Rural Cellular Corporation in the first 
half of the 2009 financial year, adding 0.7 million customers. On 9 January 2009 
Verizon Wireless completed its acquisition of Alltel, purchasing Alltel’s equity and 
acquiring and repaying Alltel’s debt with Verizon Wireless and Alltel cash as well as 
the proceeds from capital market transactions. The Alltel acquisition added 13.2 
million customers before required divestitures. Verizon Wireless expects to realise 
synergies with a net present value, after integration costs, of more than US$9 billion, 
driven by aggregate capital and operating expense savings. Increased debt in relation 
to the acquisition of Alltel led to a £150 million interest charge for the quarter ended 
31 March 2009.

36    Vodafone Group Plc Annual Report 2010

 
Guidance

2011 financial year and three year guidance

2010 financial year

Adjusted operating profit

Free cash flow

2010
actual
2011
performance
guidance
£bn
£bn
11.5 11.2 – 12.0
In excess 
of 6.5

7.2

Three year
guidance
£bn
n/a

6.0 – 7.0

2011 financial year
We expect the Group to return to low levels of organic revenue growth during the 
2011  financial  year  although  this  will  be  dependent  upon  the  strength  of  the 
economic environment and the level of unemployment within Europe. In contrast 
revenue growth in emerging economies, in particular India and Africa, is expected to 
continue as the Group drives penetration and data in these markets.

EBITDA margins are expected to decline but at a significantly lower rate than that 
experienced in the previous year. Adjusted operating profit is expected to be in the 
range of £11.2 billion to £12.0 billion. Total depreciation and amortisation charges are 
expected to be slightly higher than the prior year, before the impact of licence and 
spectrum purchases, if any, during the 2011 financial year. 

Free cash flow is expected to be in excess of £6.5 billion reflecting a continued but 
lower level of benefit from the working capital improvement programme launched 
in the 2010 financial year. We intend to maintain capital expenditure at a similar level 
to last year, adjusted for foreign exchange, ensuring that we continue to invest in high 
speed  data  networks,  enhancing  our  customer  experience  and  increasing  the 
attractiveness of the Group’s data services.

The adjusted tax rate percentage is expected to be in the mid 20s for the 2011 
financial year with the Group targeting a similar level in the medium-term. The Group 
continues to seek resolution of the UK Controlled Foreign Company and India 
tax cases.

Three year free cash flow and dividend per share 
growth target
We expect that annual free cash flow will be between £6.0 billion and £7.0 billion, in 
each of the financial years in the period ending 31 March 2013, underpinning a 
dividend per share growth target of at least 7% per annum for each of these financial 
years. We therefore expect that total dividends per share will be no less than 10.18p 
for the 2013 financial year.

Assumptions
Guidance is based on our current assessment of the global economic outlook and 
assumes foreign exchange rates of £1:€1.15 and £1:US$1.50 throughout this three 
year period. It excludes the impact of licence and spectrum purchases, if any, material 
one-off tax settlements and restructuring costs and assumes no material change to 
the current structure of the Group.

With  respect  to  the  dividend  growth  target,  as  the  Group’s  free  cash  flow  is 
predominantly generated by companies operating within the euro currency zone, 
we have assumed that the euro to sterling rate remains within 10% of the above 
guidance exchange rate. 

A  1%  change  in  the  euro  to  sterling  exchange  rate  would  impact  adjusted 
operating profit by approximately £70 million and free cash flow by approximately 
£60 million.

Performance

Adjusted
operating
profit
£bn
11.0 – 11.8
11.4 – 11.8
11.5
0.2
0.2
11.9

Free
cash flow
£bn
6.0 – 6.5
6.5 – 7.0
7.2
0.1
–
7.3

Guidance – May 2009(1)
Guidance – February 2010(1)
2010 actual performance
Foreign exchange
Alltel restructuring costs(2)
2010 performance on guidance basis

Notes:
(1)   The Group’s guidance reflected assumptions for average for exchange rates for the 2010 financial 
year  of  approximately  £1:€1.12  and  £1:US$1.50.  Actual  exchange  rates  were  £1:€1.13  and 
£1:US$1.60.

(2)  The Group’s guidance did not include the impact of reorganisation costs arising from the Alltel 

acquisition by Verizon Wireless.

Vodafone Group Plc Annual Report 2010    37

Principal risk factors and uncertainties

The following discussion of principal risk factors and uncertainties identifies the most significant risks that may 
adversely affect our business, operations, liquidity, financial position or future performance. Additional risks not 
presently known to us, or that we currently deem immaterial, may also impact our business. This section should be 
carefully read in conjunction with the “Forward-looking statements” on page 140 of this document.

Adverse macroeconomic conditions in the markets in which we operate 
could impact our results of operations. 
Adverse  macroeconomic  conditions  and  deterioration  in  the  global  economic 
environment, such as further economic slowdown in the markets in which we 
operate, may lead to a reduction in the level of demand from our customers for 
existing and new products and services. In difficult economic conditions, consumers 
may seek to reduce discretionary spending by reducing their use of our products and 
services, including data services, or by switching to lower-cost alternatives offered 
by our competitors. Similarly, under these conditions the enterprise customers that 
we serve may delay purchasing decisions, delay full implementation of service 
offerings or reduce their use of our services. In addition adverse economic conditions 
may lead to an increased number of our consumer and enterprise customers that are 
unable to pay for existing or additional services. If these events were to occur it could 
have a material adverse effect on our results of operations.

The continued volatility of worldwide financial markets may make it 
more difficult for us to raise capital externally which could have a 
negative impact on our access to finance. 
Our key sources of liquidity in the foreseeable future are likely to be cash generated 
from operations and borrowings through long-term and short-term issuances in the 
capital markets as well as committed bank facilities. Due to the recent volatility 
experienced in capital and credit markets around the world, new issuances of debt 
securities may experience decreased demand. Adverse changes in credit markets or 
our credit ratings could increase the cost of borrowing and banks may be unwilling 
to renew credit facilities on existing terms. Any of these factors could have a negative 
impact on our access to finance.

Regulatory decisions and changes in the regulatory environment could 
adversely affect our business. 
As we have ventures in a large number of geographic areas, we must comply with an 
extensive  range  of  requirements  that  regulate  and  supervise  the  licensing, 
construction and operation of our telecommunications networks and services. In 
particular,  there  are  agencies  which  regulate  and  supervise  the  allocation  of 
frequency spectrum and which monitor and enforce regulation and competition 
laws, which apply to the mobile telecommunications industry. Decisions by regulators 
regarding the granting, amendment or renewal of licences, to us or to third parties, 
could adversely affect our future operations in these geographic areas. In addition, 
other changes in the regulatory environment concerning the use of mobile phones 
may lead to a reduction in the usage of mobile phones or otherwise adversely affect 
us. Additionally, decisions by regulators and new legislation, such as those relating to 
international roaming charges and call termination rates, could affect the pricing for, 
or adversely affect the revenue from, the services we offer. Further details on the 
regulatory framework in certain countries and regions in which we operate, and on 
regulatory proceedings, can be found in “Regulation” on page 133.

Increased competition may reduce our market share and revenue. 
We face intensifying competition and our ability to compete effectively will depend 
on, among other things, our network quality, capacity and coverage, pricing of 
services and equipment, quality of customer service, development of new and 
enhanced products and services in response to customer demands and changing 
technology,  reach  and  quality  of  sales  and  distribution  channels  and  capital 
resources. Competition could lead to a reduction in the rate at which we add new 
customers, a decrease in the size of our market share and a decline in our ARPU as 
customers choose to receive telecommunications services or other competing 
services from other providers. Examples include but are not limited to competition 
from internet based services and MVNOs.

The focus of competition in many of our markets continues to shift from customer 
acquisition to customer retention as the market for mobile telecommunications has 
become increasingly penetrated. Customer deactivations are measured by our churn 
rate. There can be no assurance that we will not experience increases in churn rates, 
particularly as competition intensifies. An increase in churn rates could adversely 
affect profitability because we would experience lower revenue and additional 
selling costs to replace customers or recapture lost revenue.

Increased competition has also led to declines in the prices we charge for our mobile 
services and is expected to lead to further price declines in the future. Competition 
could also lead to an increase in the level at which we must provide subsidies for 
handsets. Additionally, we could face increased competition should there be an 
award of additional licences in jurisdictions in which a member of our Group already 
has a licence.

Delays in the development of handsets and network compatibility and 
components may hinder the deployment of new technologies.
Our operations depend in part upon the successful deployment of continuously 
evolving telecommunications technologies. We use technologies from a number of 
vendors and make significant capital expenditure in connection with the deployment 
of such technologies. There can be no assurance that common standards and 
specifications will be achieved, that there will be inter-operability across Group and 
other  networks,  that  technologies  will  be  developed  according  to  anticipated 
schedules, that they will perform according to expectations or that they will achieve 
commercial  acceptance.  The  introduction  of  software  and  other  network 
components may also be delayed. The failure of vendor performance or technology 
performance to meet our expectations or the failure of a technology to achieve 
commercial acceptance could result in additional capital expenditure by us or a 
reduction in our profitability.

We may experience a decline in revenue or profitability notwithstanding 
our efforts to increase revenue from the introduction of new services.
As part of our strategy we will continue to offer new services to our existing customers 
and seek to increase non-voice service revenue as a percentage of total service 
revenue. However we may not be able to introduce these new services commercially 
or may experience significant delays due to problems such as the availability of new 
mobile handsets, higher than anticipated prices of new handsets or availability of new 
content services. In addition, even if these services are introduced in accordance with 
expected time schedules, there is no assurance that revenue from such services will 
increase ARPU or maintain profit margins.

Expected benefits from our cost reduction initiatives may not be realised.
We have entered into several cost reduction initiatives principally relating to network 
sharing, the outsourcing of IT application, development and maintenance, data 
centre consolidation, supply chain management and a business transformation 
programme  to  implement  a  single,  integrated  operating  model  using  one  ERP 
system. However there is no assurance that the full extent of the anticipated benefits 
will be realised in the timeline envisaged.

Changes in assumptions underlying the carrying value of certain Group 
assets could result in impairment.
We complete a review of the carrying value of Group assets annually, or more 
frequently where the circumstances require, to assess whether those carrying values 
can be supported by the net present value of future cash flows derived from such 
assets. This review examines the continued appropriateness of the assumptions in 
respect of highly uncertain matters upon which the valuations supporting carrying 
values of certain Group assets are based. This includes an assessment of discount 
rates and long-term growth rates, future technological developments and timing and 
quantum of future capital expenditure as well as several factors which may affect 
revenue and profitability identified within the other risk factors in this section such 

38    Vodafone Group Plc Annual Report 2010

as intensifying competition, pricing pressures, regulatory changes and the timing for 
introducing new products or services. Discount rates are in part derived from yields 
on government bonds, the level of which may change substantially period to period 
and which may be affected by political, economic and legal developments which are 
beyond  our  control.  Due  to  our  substantial  carrying  value  of  goodwill  under 
International Financial Reporting Standards, the revision of any of these assumptions 
to reflect current or anticipated changes in operations or the financial condition of 
the Group could lead to an impairment in the carrying value of certain Group assets. 
While impairment does not impact reported cash flows, it does result in a non-cash 
charge in the consolidated income statement and thus no assurance can be given 
that any future impairments would not affect our reported distributable reserves 
and therefore our ability to make distributions to our shareholders or repurchase 
our shares. See “Critical accounting estimates” on page 71 and note 10 to the 
consolidated financial statements.

Our global footprint may present exposure to unpredictable economic, 
political, regulatory and legal risks.
Political, regulatory, economic and legal systems in emerging markets may be less 
predictable than in countries with more developed institutional structures. Since we 
operate in and are exposed to emerging markets, the value of our investments in these 
markets  may  be  adversely  affected  by  political,  regulatory,  economic  and  legal 
developments which are beyond our control and anticipated benefits resulting from 
acquisitions and other investments we have made in these markets may not be 
achieved in the time expected or at all.

Our strategic objectives may be impeded by the fact that we do not have 
a controlling interest in some of our ventures.
Some of our interests in mobile licences are held through entities in which we are a 
significant but not a controlling owner. Under the governing documents for some of 
these partnerships and corporations, certain key matters such as the approval of 
business plans and decisions as to the timing and amount of cash distributions 
require the consent of our partners. In others these matters may be approved without 
our consent. We may enter into similar arrangements as we participate in ventures 
formed to pursue additional opportunities. Although we have not been materially 
constrained by the nature of our mobile ownership interests, no assurance can be 
given that our partners will not exercise their power of veto or their controlling 
influence in any of our ventures in a way that will hinder our corporate objectives 
and reduce any anticipated cost savings or revenue enhancement resulting from 
these ventures.

Expected benefits from investment in networks, licences and new 
technology may not be realised.
We have made substantial investments in the acquisition of licences and in our 
mobile networks, including the roll out of 3G networks. We expect to continue to 
make significant investments in our mobile networks due to increased usage and 
the  need  to  offer  new  services  and  greater  functionality  afforded  by  new  or 
evolving telecommunications technologies. Accordingly, the rate of our capital 
expenditures  in  future  years  could  remain  high  or  exceed  that  which  we  have 
experienced to date. 

There  can be no assurance that the introduction of new services will proceed 
according to anticipated schedules or that the level of demand for new services will 
justify the cost of setting up and providing new services. Failure or a delay in the 
completion of networks and the launch of new services, or increases in the associated 
costs, could have a material adverse effect on our operations.

Performance

Our business and our ability to retain customers and attract new 
customers may be impaired by actual or perceived health risks 
associated with the transmission of radio waves from mobile 
telephones, transmitters and associated equipment.
Concerns  have  been  expressed  in  some  countries  where  we  operate  that 
the  electromagnetic  signals  emitted  by  mobile  telephone  handsets  and  base 
stations may pose health risks at exposure levels below existing guideline levels and 
may interfere with the operation of electronic equipment. In addition, as described 
under the heading “Legal proceedings” in note 29 to the consolidated financial 
statements, several mobile industry participants including Verizon Wireless and 
ourselves have had lawsuits filed against us alleging various health consequences 
as a result of mobile phone usage including brain cancer. While we are not aware 
that such health risks have been substantiated, there can be no assurance that the 
actual or perceived risks associated with radio wave transmission will not impair 
our  ability  to  retain  customers  and  attract  new  customers,  reduce  mobile 
telecommunications usage or result in further litigation. In such event, because of 
our strategic focus on mobile telecommunications, our business and results of 
operations may be more adversely affected than those of other companies in the 
telecommunications sector.

Our business would be adversely affected by the non-supply 
of equipment and support services by a major supplier.
Companies within the Group source network infrastructure and other equipment, as 
well as network-related and other significant support services, from third party 
suppliers. The withdrawal or removal from the market of one or more of these major 
third party suppliers could adversely affect our operations and could require us to 
make additional capital or operational expenditures.

Vodafone Group Plc Annual Report 2010    39

Financial position and resources

Consolidated statement of financial position

Non-current assets
Intangible assets
Property, plant and equipment
Investments in associates
Other non-current assets

Current assets
Total assets

Total equity shareholders’ funds
Total non-controlling interests
Total equity

Liabilities
Borrowings

Long-term 
Short-term
Taxation liabilities

Deferred tax liabilities
Current taxation liabilities
Other non-current liabilities
Other current liabilities
Total liabilities 
Total equity and liabilities 

2010
£m

2009
£m

74,258
20,642 
36,377 
11,489 
142,766 
14,219 
156,985

74,938
19,250
34,715
10,767
139,670
13,029
152,699

90,381
429
90,810

86,162
(1,385)
84,777

28,632 
11,163

31,749
9,624

7,377
2,874 
1,550 
14,579 
66,175 
156,985

6,642
4,552
1,584
13,771
67,922
152,699

Assets
Intangible assets
At 31 March 2010 our intangible assets were £74.3 billion with goodwill comprising 
the largest element at £51.8 billion (2009: £54.0 billion). The increase in intangible 
assets resulting from the acquisition of Vodacom and the £1.5 billion of additions was 
offset by amortisation of £3.5 billion and net impairment losses of £2.1 billion. 

Property, plant and equipment
Property, plant and equipment increased from £19.3 billion at 31 March 2009 to 
£20.6 billion at 31 March 2010 predominantly as a result of £5.0 billion of additions 
and £1.6 billion in relation to acquisitions which more than offset the £4.5 billion of 
depreciation charges.

Investments in associates
Investments  in  associates  increased  from  £34.7  billion  at  31  March  2009  to 
£36.4 billion at 31 March 2010 mainly as a result of our share of the results of 
associates, after deductions of interest, tax and non-controlling interest which 
contributed £4.7 billion to the increase, mainly arising from our investment in 
Verizon Wireless, and was partially offset by £1.4 billion of dividends received and 
unfavourable foreign exchange movements of £1.1 billion.

Borrowings
Long-term borrowings and short-term borrowings decreased to £39.8 billion at 
31 March 2010 from £41.4 billion at 31 March 2009 mainly as a result of foreign 
exchange movements and bond repayments during the year.

Taxation liabilities
Current tax liabilities decreased from £4.6 billion at 31 March 2009 to £2.9 billion at 
31 March 2010 mainly as a result of the agreement of the German tax loss claim. The 
deferred tax liability increased from £6.6 billion at 31 March 2009 to £7.4 billion at 
31 March 2010 mainly due to deferred tax arising on the acquisition of Vodacom.

Other current liabilities
The increase in other current liabilities from £13.8 billion at 31 March 2009 to 
£14.6 billion at 31 March 2010 was primarily due to foreign exchange differences 
arising on translation of liabilities in foreign subsidiaries and joint ventures. Trade 
payables at 31 March 2010 were equivalent to 31 days (2009: 38 days) outstanding, 
calculated by reference to the amount owed to suppliers as a proportion of the 
amounts invoiced by suppliers during the year.

Contractual obligations and contingencies
A summary of our principal contractual financial obligations is shown below. Further 
details on the items included can be found in the notes to the consolidated financial 
statements. Details of the Group’s contingent liabilities are included in note 29 to the 
consolidated financial statements.

Contractual obligations(1)
Borrowings(2)
Operating lease  
commitments(3)
Capital  
commitments(3)(4)
Purchase  
commitments
Total contractual  
cash obligations(1)

Total
 47,527 

<1 year
 12,198 

 Payments due by period £m
>5 years
 18,028 

3-5 years
 9,443 

1-3 years
 7,858 

6,243

1,200

1,682

1,126

2,235

2,019

1,862

3,372

2,216

126

724

31

189

–

243

 59,161 

 17,476 

 10,390 

 10,789 

 20,506 

Notes:
(1)   The  above  table  of  contractual  obligations  excludes  commitments  in  respect  of  options 
over  interests  in  Group  businesses  held  by  non-controlling  shareholders  (see  “Option 
agreements and similar arrangements”) and obligations to pay dividends to non-controlling 
shareholders  (see  “Dividends  from  associates  and  to  non-controlling  shareholders”).  The 
table excludes current and deferred tax liabilities and obligations under post employment 
benefit schemes, details of which are provided in notes 6 and 23 to the consolidated financial 
statements respectively.

(2) See note 22 to the consolidated financial statements.
(3)  See note 28 to the consolidated financial statements.
(4)  Primarily related to network infrastructure. 

Equity dividends
The table below sets out the amounts of interim, final and total cash dividends paid 
or, in the case of the final dividend for the 2010 financial year, proposed, in respect of 
each financial year. 

Other non-current assets
Other non-current assets mainly relate to other investments which totalled £7.6 
billion at 31 March 2010 compared to £7.1 billion at 31 March 2009. The increase was 
primarily as a result of an increase in the listed share price of China Mobile. 

Current assets
Current assets increased to £14.2 billion at 31 March 2010 from £13.0 billion at 
31 March 2009.

Year ended 31 March
2006
2007
2008
2009
2010

Interim
2.20
2.35
2.49
2.57
2.66

Pence per ordinary share
Total
6.07
6.76
7.51 
7.77
8.31

Final
3.87
4.41
5.02
5.20
5.65(1)

Total equity and liabilities 
Total equity shareholders’ funds
Total equity shareholders’ funds increased from £86.2 billion at 31 March 2009 to 
£90.4 billion at 31 March 2010. The increase comprises primarily the profit for the 
year of £8.6 billion less equity dividends of £4.1 billion. 

Note:
(1)   The final dividend for the year ended 31 March 2010 was proposed on 18 May 2010 and is payable 
on 6 August 2010 to holders on record as of 4 June 2010. For american depositary share (‘ADS’) 
holders the dividend will be payable in US dollars under the terms of the ADS depositary 
agreement. Dividend payments on ordinary shares will be paid by direct credit into a nominated 
bank or building society account or, alternatively, into the Company’s dividend reinvestment 
plan. The Company no longer pays dividends in respect of ordinary shares by cheque.

40    Vodafone Group Plc Annual Report 2010

 
Performance

We provide returns to shareholders through dividends and have historically paid 
dividends semi-annually, with a regular interim dividend in respect of the first six 
months of the financial year payable in February and a final dividend payable in 
August. The directors expect that we will continue to pay dividends semi-annually. 

Dividends received from associates and investments increased by 108.9% to £1,577 
million primarily due to the timing of the Verizon Wireless dividend, US$250 million 
of which had been deferred from 2009 financial year, and the increase in the dividend 
agreed at the time of the Alltel acquisition.

In November 2009 the directors announced an interim dividend of 2.66 pence per 
share representing a 3.5% increase over last year’s interim dividend. The directors are 
proposing a final dividend of 5.65 pence per share representing an 8.7% increase over 
last year’s final dividend. Total dividends for the year increased by 7% to 8.31 pence 
per share. 

The directors intend that dividend per share growth will be at least 7% per annum for 
the next three financial years ending on 31 March 2013 assuming no material adverse 
foreign exchange movements. We expect that total dividends per share will therefore 
be no less than 10.18p for the 2013 financial year. See page 37 for the assumptions 
underlying this expectation.

Liquidity and capital resources
The major sources of Group liquidity for the 2010 and 2009 financial years were cash 
generated from operations, dividends from associates and borrowings through short-
term and long-term issuances in the capital markets. We do not use non-consolidated 
special purpose entities as a source of liquidity or for other financing purposes.

Our key sources of liquidity for the foreseeable future are likely to be cash generated 
from operations and borrowings through long-term and short-term issuances in the 
capital markets as well as committed bank facilities.

Our liquidity and working capital may be affected by a material decrease in cash flow 
due to factors such as reduced operating cash flow resulting from further possible 
business disposals, increased competition, litigation, timing of tax payments and the 
resolution of outstanding tax issues, regulatory rulings, delays in the development 
of new services and networks, licence and spectrum payments, inability to receive 
expected revenue from the introduction of new services, reduced dividends from 
associates and investments or increased dividend payments to non-controlling 
shareholders. Please see the section titled “Principal risk factors and uncertainties” 
on pages 38 and 39. In particular, we continue to expect significant cash payments 
and associated interest payments in relation to long standing tax issues.

We are also party to a number of agreements that may result in a cash outflow in 
future periods. These agreements are discussed further in “Option agreements and 
similar arrangements” at the end of this section.

Wherever possible, surplus funds in the Group (except in Albania, Egypt, India and 
Vodacom) are transferred to the centralised treasury department through repayment 
of borrowings, deposits, investments, share purchases and dividends. These are then 
loaned internally or contributed as equity to fund our operations, used to retire 
external debt, invested externally or used to pay dividends.

Cash flows
Free cash flow increased by 26.5% to £7,241 million due to increased cash generated 
by operations, dividends received and lower taxation payments partially offset by 
higher interest payments. The Group invested £989 million in licences and spectrum 
including £223 million in respect of Turkey and £549 million in respect of Qatar, the 
latter of which was funded through the initial public offering in Qatar discussed on 
page 42.

Cash generated by operations increased by 4.8% to £15,337 million primarily driven 
by foreign exchange and working capital improvements. Cash capital expenditure 
decreased by £247 million primarily due to lower expenditure in India partially offset 
by higher reported spend in South Africa following the change from proportionate 
to full consolidation of Vodacom during the year. Capital intensity in Europe and 
Common Functions was 11.3%.

Payments for taxation decreased by £148 million primarily due to the one-time 
benefit of additional tax deductions in Italy offset by increased tax payments in the 
US and the impact of the full consolidation of Vodacom.

Net interest payments increased by 20.4% to £1,406 million primarily due to higher 
average  net  debt  and  a  proportionate  increase  in  the  amount  of  ZAR  and  INR 
denominated debt and an increase in cash payments relating to interest on the 
settlement of outstanding tax issues. The interest payments resulting from the 13.4% 
increase in average net debt at month end accounting dates and the change in our 
currency mix of net debt towards ZAR and INR denominated debt was partially offset 
by  a  reduction  in  underlying  interest  rates  given  our  preference  for  floating 
rate borrowing.

Cash generated by operations

2010
£m
15,337

2009
£m
14,634

Cash capital expenditure(1)
Disposal of intangible assets and property
plant and equipment
Operating free cash flow

(5,986)

(6,233)

48
9,399

317
8,718

Taxation
Dividends from associates and 
investments(2)
Dividends paid to non-controlling  
shareholders in subsidiaries
Net interest paid
Free cash flow

Acquisitions and disposals(3)
Licence and spectrum payments
Amounts received from  
non-controlling shareholders(4)
Equity dividends paid
Purchase of treasury shares
Foreign exchange and other
Net debt decrease/(increase)
Opening net debt
Closing net debt

(2,273)

(2,421)

1,577

755

(56)
(1,406)
7,241

(2,683)
(989)

613
(4,139)
–
864
907
(34,223)
(33,316)

(162)
(1,168)
5,722

(1,450)
(735)

618
(4,013)
(963)
(8,255)
(9,076)
(25,147)
(34,223)

%
4.8

7.8

26.5

(2.7)

Notes:
(1)   Cash paid for purchase of intangible assets, other than licence and spectrum payments, and 

property, plant and equipment. 

(2)  Year ended 31 March 2010 includes £389 million (2009:£303 million) from our interest in SFR 

and £1,034 million (2009: £333 million) from our interest in Verizon Wireless.

(3)    Year ended 31 March 2010 includes net cash and cash equivalents paid of £1,777 million (2009: 
£1,360 million) and assumed debt of £906 million (2009: £78 million). The year ended 31 March 
2009 also includes a £12 million increase in net debt in relation to the change in consolidation 
status of Safaricom from a joint venture to an associate.

(4)   Year ended 31 March 2010 includes £613 million (2009: £591 million) in relation to Qatar.

Dividends from associates and to non-controlling shareholders
Dividends from our associates are generally paid at the discretion of the Board of 
directors or shareholders of the individual operating and holding companies and 
we have no rights to receive dividends except where specified within certain of 
the Group’s shareholders’ agreements such as with SFR, our associate in France. 
Similarly, we do not have existing obligations under shareholders’ agreements to 
pay dividends to non-controlling interest partners of our subsidiaries or joint 
ventures,  except  as  specified  below.  Included  in  the  dividends  received  from 
associates and investments is an amount of £1,034 million (2009: £333 million) 
received from Verizon Wireless. Until April 2005 Verizon Wireless’ distributions 
were determined by the terms of the partnership agreement distribution policy 
and comprised income distributions and tax distributions. Since April 2005 tax 
distributions have continued. Current projections forecast that tax distributions will 
not be sufficient to cover the US tax liabilities arising from our partnership interest 
in Verizon Wireless until 2015. However the tax distributions are expected to be 
sufficient to cover the net tax liabilities of the Group’s US holding company.

Following the announcement of Verizon Wireless’ acquisition of Alltel, certain 
additional  tax  distributions  were  agreed.  Under  the  terms  of  the  partnership 
agreement  the  Verizon  Wireless  board  has  no  obligation  to  effect  additional 

Vodafone Group Plc Annual Report 2010    41

Financial position and resources continued

distributions above the level of the tax distributions. However the Verizon Wireless 
board has agreed that it will review distributions from Verizon Wireless on an annual 
basis. When considering whether distributions will be made each year, the Verizon 
Wireless board will take into account its debt position, the relationship between 
debt levels and maturities and overall market conditions in the context of the five 
year business plan. It is expected that Verizon Wireless’ free cash flow will be 
deployed in servicing and reducing debt in the near term. The 2010 financial year 
benefited from a US$250 million gross tax distribution deferred from the 2009 
financial year to April 2009.

During the year ended 31 March 2010 cash dividends totalling £389 million (2009: 
£303 million) were received from SFR. Following SFR’s purchase of Neuf Cegetel it 
was agreed that SFR would partially fund debt repayments by a reduction in 
dividends between 2009 and 2011 inclusive.

Verizon Communications Inc. has an indirect 23.1% shareholding in Vodafone Italy 
and under the shareholders’ agreement the shareholders have agreed to take 
steps to cause Vodafone Italy to pay dividends at least annually, provided that such 
dividends will not impair the financial condition or prospects of Vodafone Italy 
including, without limitation, its credit standing. During the 2010 financial year 
Vodafone Italy paid dividends net of withholding tax totalling €626 million to 
Verizon Communications Inc. 

The Vodafone Essar shareholders’ agreement provides for the payment of dividends 
to non-controlling partners under certain circumstances but not before May 2011.

Given Vodacom’s strong financial position and cash flow generation, the Vodacom 
board has decided to increase its dividend payout ratio from 40% to approximately 
60% of headline earnings for the year ended March 2011.

Acquisitions 
We invested a net £1,777(1) million in acquisition activities during the year ended 
31 March 2010. An analysis of the significant transactions in the 2010 financial year 
including  changes  to  our  effective  shareholding  is  shown  in  the  table  below. 
Further details of the acquisitions are provided in note 26 to the consolidated 
financial statements.

Vodacom (15%)
Other net acquisitions and disposals, including investments 
Total

Note:
(1)   Amounts are shown net of cash and cash equivalents acquired or disposed. 

£m
1,577
200
1,777

On  20  April  2009  we  acquired  an  additional  15.0%  stake  in  Vodacom  for  cash 
consideration of ZAR 20.6 billion (£1.6 billion). On 18 May 2009 Vodacom became a 
subsidiary following the listing of its shares on the Johannesburg Stock Exchange and 
concurrent termination of the shareholder agreement with Telkom SA Limited, the 
seller and previous joint venture partner. During the period from 20 April 2009 to 18 
May  2009  the  Group  continued  to  account  for  Vodacom  as  a  joint  venture, 
proportionately consolidating 65% of the results of Vodacom.

On  10  May  2009  Vodafone  Qatar  completed  a  public  offering  of  40.0%  of  its 
authorised share capital raising QAR3.4 billion (£0.6 billion). The shares were listed 
on the Qatar Exchange on 22 July 2009. Qatar launched full services on its network 
on 7 July 2009.

On 9 June 2009 Vodafone Australia completed its merger with Hutchison 3G Australia 
to form a 50:50 joint venture, Vodafone Hutchison Australia Pty Limited, which, in due 
course, will market its products and services solely under the Vodafone brand. To 
equalise the value difference between the respective businesses Vodafone will 
receive a deferred payment of AUS$500 million which is expected to be received in 
the 2011 financial year. The combined business is proportionately consolidated as a 
joint venture.

In December 2009 we acquired a 49% interest in each of two companies that hold 
indirect equity interests in Vodafone Essar Limited following the partial exercise of 
options which are described under “Option agreements and similar arrangements” 
on page 44. As a result we increased our aggregate direct and indirect equity interest 
in Vodafone Essar Limited from 51.58% to 57.59%.

42    Vodafone Group Plc Annual Report 2010

Treasury shares
The Companies Act 2006 permits companies to purchase their own shares out of 
distributable reserves and to hold shares in treasury. While held in treasury, no voting 
rights or pre-emption rights accrue and no dividends are paid in respect of treasury 
shares. Treasury shares may be sold for cash, transferred (in certain circumstances) 
for the purposes of an employee share scheme or cancelled. If treasury shares are 
sold, such sales are deemed to be a new issue of shares and will accordingly count 
towards the 5% of share capital which the Company is permitted to issue on a non 
pre-emptive basis in any one year as approved by its shareholders at the AGM. The 
proceeds of any sale of treasury shares up to the amount of the original purchase 
price, calculated on a weighted average price method, is attributed to distributable 
profits which would not occur in the case of the sale of non-treasury shares. Any 
excess above the original purchase price must be transferred to the share premium 
account. The Company did not repurchase any of its own shares between 1 April 
2009 and 31 March 2010.

Shares purchased are held in treasury in accordance with sections 724 to 732 of the 
Companies Act 2006. The movement in treasury shares during the 2010 financial 
year is shown below:

1 April 2009
Reissue of shares
Other
31 March 2010

Number
Million
5,322
(149)
(27)
5,146

£m
8,036
(189)
(37)
7,810

Funding 
We have maintained a robust liquidity position throughout the year thereby enabling 
us to service shareholder returns, debt and expansion through capital investment. 
This position has been achieved through continued delivery of strong operating cash 
flows, the impact of the working capital reduction programme, issuances on short-
term and long-term debt markets and non-recourse borrowing assumed in respect 
of the emerging market business. It has not been necessary for us to draw down on 
our committed bank facilities during the year.

Net debt
Our consolidated net debt position at 31 March was as follows:

Cash and cash equivalents(1)

Short-term borrowings:

Bonds
Commercial paper(2)
Put options over non-controlling interests
Bank loans
Other short-term borrowings(1)

Long-term borrowings:

Put options over non-controlling interests 
Bonds, loans and other long-term borrowings

Other financial instruments(3)
Net debt

2010
£m
4,423

2009
£m
4,878

(1,174)
(2,563) 
(3,274)
(3,460)
(692)
(11,163)

(5,025)
(2,659)
–
(893)
(1,047)
(9,624)

(131)
(28,501)
 (28,632)

(3,606)
(28,143)
(31,749)

2,056
(33,316)

2,272
 (34,223)

Notes:
(1)   At 31 March 2010 the amount includes £604 million (2009: £691 million) in relation to collateral 

support agreements. 

(2)  At 31 March 2010 US$245 million was drawn under the US commercial paper programme and 
amounts  of  €2,491  million,  £161  million  and  US$33  million  were  drawn  under  the  euro 
commercial paper programme.

(3)   Comprises i) mark-to-market adjustments on derivative financial instruments which are included 
as a component of trade and other receivables (2010: £2,128 million; 2009: £2,707 million) and 
trade and other payables (2010: £460 million; 2009: £435 million) and ii) short-term investments 
in index linked government bonds included as a component of other investments (2010: £388 
million; 2009: £nil). These government bonds have less than six years to maturity, can be readily 
converted into cash via the repurchase market and are held on an effective floating rate basis.

Performance

At 31 March 2010 we had £4,423 million of cash and cash equivalents which are held 
in accordance with our treasury policy.

In the year ended 31 March 2010 bonds with a nominal value equivalent of £3.9 billion 
at the relevant 31 March 2010 exchange rates were issued under the US shelf and the 
euro medium-term note programme. The bonds issued during the year were:

We hold cash and liquid investments in accordance with the counterparty and 
settlement risk limits of the Board approved treasury policy. The main forms of liquid 
investments at 31 March 2010 were money market funds, commercial paper and 
bank deposits.

Net debt decreased by £907 million to £33,316 million primarily due to the impact of 
foreign exchange rate movements which decreased net debt by £1,038 million. The 
£7,241 million free cash flow generated during the year was primarily used to fund 
£4,139 million of dividend payments to shareholders, the additional stake in Vodacom 
purchased during the year as well spectrum purchases in Turkey, Egypt and Italy. Net 
debt represented 41.6% of our market capitalisation at 31 March 2010 compared with 
53.1% at 31 March 2009. Average net debt at month end accounting dates over the 
12 month period ended 31 March 2010 was £32,280 million and ranged between 
£30,363 million and £34,001 million during the year.

The cash received from collateral support agreements mainly reflects the value 
of our interest rate swap portfolio which is substantially net present value positive. 
See  note  21  to  the  consolidated  financial  statements  for  further  details  on 
these agreements.

Credit ratings
Consistent with the development of our strategy we target, on average, a low single 
A long-term credit rating. As of 17 May 2010 the credit ratings were as follows:

Rating agency
Standard & Poor’s

Moody’s

Fitch Ratings

Rating date
30 May 2006
 30 May 2006
30 May 2006
 16 May 2007
30 May 2006
 30 May 2006

Type of debt
Short-term
Long-term
Short-term
Long-term
Short-term
Long-term

Outlook

Rating
A-2
A- Negative
P-2
Baa1
F2
A- Negative

Stable

Date of bond issue
April 2009
June 2009
June 2009
June 2009
November 2009
January 2010

Maturity of bond
November 2012
December 2017
June 2014
June 2019
November 2015
January 2022

Nominal
amount
Million
€250
£600
US$1,250
US$1,250
US$500
€1,250

Sterling
equivalent
Million
229
600
780
780
329
1,113

At 31 March 2010 we had bonds outstanding with a nominal value of £21,963 million 
(2009: £23,754 million). 

Committed facilities
The following table summarises the committed bank facilities available to us at 
31 March 2010. 

Committed bank facilities
29 July 2008
US$4.1 billion revolving credit 
facility, maturing 28 July 2011

24 June 2005 
US$5 billion revolving credit 
facility, maturing 22 June 2012

Our credit ratings enable us to have access to a wide range of debt finance including 
commercial paper, bonds and committed bank facilities. Credit ratings are not a 
recommendation to purchase, hold or sell securities in as much as ratings do not 
comment on market price or suitability for a particular investor and are subject to 
revision or withdrawal at any time by the assigning rating organisation. Each rating 
should be evaluated independently.

21 December 2005 
¥258.5 billion term credit facility, 
maturing 16 March 2011, entered 
into by Vodafone Finance K.K. 
and guaranteed by the Company

Commercial paper programmes
We currently have US and euro commercial paper programmes of US$15 billion and 
£5 billion respectively which are available to be used to meet short-term liquidity 
requirements. At 31 March 2010 amounts external to the Group of €2,491 million 
(£2,219 million), £161 million and US$33 million (£22 million) were drawn under the 
euro commercial paper programme and US$245 million (£161 million) was drawn 
down under the US commercial paper programme, with such funds being provided 
by counterparties external to the Group. At 31 March 2009 US$1,412 million (£987 
million) was drawn under the US commercial paper programme and €1,340 million 
(£1,239 million), £357 million and US$108 million (£76 million) was drawn under the 
euro commercial paper programme. The commercial paper facilities were supported 
by  US$9.1  billion  (£6.4  billion)  of  committed  bank  facilities  (see  “Committed 
facilities”), comprised of a US$4.1 billion revolving credit facility that matures on 28 
July 2011 and a US$5 billion revolving credit facility that matures on 22 June 2012. 
At 31 March 2010 and 31 March 2009 no amounts had been drawn under either 
bank facility.

Bonds
We have a €30 billion euro medium-term note programme and a US shelf programme 
which are used to meet medium to long-term funding requirements. At 31 March 
2010 the total amounts in issue under these programmes split by currency were 
US$13.2 billion, £2.6 billion, €11.8 billion and £0.2 billion sterling equivalent of 
other currencies.

16 November 2006
€0.4 billion loan facility, 
maturing 14 February 2014

28 July 2008
€0.4 billion loan facility, 
maturing 12 August 2015

14 September 2009
€0.4 billion loan facility, available 
for 18 months, repayment is the 
seventh year anniversary of the 
first advance drawn within 
the availability period ending
March 2011

29 September 2009
US$0.7 billion export credit 
agency loan facility, maturing 
16 September 2018

Amounts drawn

No drawings have been made against 
this facility. The facility supports our 
commercial paper programmes and may 
be used for general corporate purposes 
including acquisitions.

No drawings have been made against 
this facility. The facility supports our 
commercial paper programmes and may 
be used for general corporate purposes 
including acquisitions.

The facility was drawn down in full on 
21 December 2005. The facility is 
available for general corporate purposes, 
although amounts drawn must be on-lent 
to the Company.

The facility was drawn down in full on 
14 February 2007. The facility is available 
for financing capital expenditure in our 
Turkish operating company.

The facility was drawn down in full on 
12 August 2008. The facility is available for 
financing the roll out of converged fixed 
mobile broadband telecommunications.

No drawings have been made against 
this facility. The facility is available for 
financing capital expenditure in our 
German operations.

No drawings have been made against this 
facility. The facility is available for financing 
eligible Swedish goods and services.

Vodafone Group Plc Annual Report 2010    43

Financial position and resources continued

Option agreements and similar arrangements
Potential cash outflows
In respect of our interest in the Verizon Wireless partnership, an option granted to 
Price Communications, Inc. by Verizon Communications Inc. was exercised on 15 
August 2006. Under the option agreement Price Communications, Inc. exchanged 
its  preferred  limited  partnership  interest  in  Verizon  Wireless  of  the  East  LP  for 
29.5  million  shares  of  common  stock  in  Verizon  Communications  Inc.  Verizon 
Communications Inc. has the right, but not the obligation, to contribute the preferred 
interest to the Verizon Wireless partnership diluting our interest. However we also 
have the right to contribute further capital to the Verizon Wireless partnership in 
order to maintain our percentage partnership interest. Such amount, if contributed, 
would be US$0.8 billion.

Our aggregate direct and indirect interest in Vodafone Essar Limited, our Indian 
operating company, is 57.59% at 31 March 2010. We have call options to acquire 
shareholdings in three companies which indirectly own a further 9.39% interest in 
Vodafone Essar Limited. The shareholders of these companies also have put options 
which,  if  exercised,  would  require  us  to  purchase  the  remaining  shares  in  the 
respective company. If these options were exercised, which can only be done in 
accordance with Indian law prevailing at the time of exercise, we would have a direct 
and indirect interest of 66.98% in Vodafone Essar Limited. 

We also granted put options exercisable between 8 May 2010 and 8 May 2011 to 
members of the Essar group of companies that, if exercised, would allow the Essar 
group to sell its 33% shareholding in Vodafone Essar Limited for US$5 billion or to sell 
up to US$5 billion worth of Vodafone Essar Limited shares at an independently 
appraised fair market value.

Off-balance sheet arrangements
We do not have any material off-balance sheet arrangements as defined in item 5.E.2. 
of the SEC’s Form 20-F. Please refer to notes 28 and 29 to the consolidated financial 
statements for a discussion of our commitments and contingent liabilities.

Quantitative and qualitative disclosures about market risk
A discussion of our financial risk management objectives and policies and the 
exposure of the Group to liquidity, market and credit risk is included within note 21 to 
the consolidated financial statements.

Under the terms and conditions of the US$9.1 billion committed bank facilities 
lenders have the right, but not the obligation, to cancel their commitments and have 
outstanding advances repaid no sooner than 30 days after notification of a change 
of control. This is in addition to the rights of lenders to cancel their commitment if we 
commit an event of default; however it should be noted that a material adverse 
change clause does not apply.

The facility agreements provide for certain structural changes that do not affect the 
obligations to be specifically excluded from the definition of a change of control.

Substantially the same terms and conditions apply in the case of Vodafone Finance 
K.K.’s ¥258.5 billion term credit facility although the change of control provision is 
applicable to any guarantor of borrowings under the term credit facility. Additionally, 
the facility agreement requires Vodafone Finance K.K. to maintain a positive tangible 
net worth at the end of each financial year. As of 31 March 2010 the Company was 
the sole guarantor.

The terms and conditions of the €0.4 billion loan facility maturing on 14 February 
2014 are similar to those of the US$9.1 billion committed bank facilities with the 
addition that, should our Turkish operating company spend less than the equivalent 
of €0.8 billion on capital expenditure, we will be required to repay the drawn amount 
of the facility that exceeds 50% of the capital expenditure.

The terms and conditions of the €0.4 billion loan facility maturing 12 August 2015 are 
similar to those of the US$9.1 billion committed bank facilities with the addition that, 
should our Italian operating company spend less than the equivalent of €1.5 billion 
on capital expenditure, we will be required to repay the drawn amount of the facility 
that exceeds 18% of the capital expenditure.

The loan facility agreed on 15 September 2009 provides up to €0.4 billion of seven 
year term finance for the Group’s virtual digital subscriber line (‘VDSL’) project in 
Germany. The facility is available for drawing up until 15 March 2011. The terms and 
conditions are similar to those of the US$9.1 billion committed bank facilities with the 
addition that should the Group’s German operating company spend less than the 
equivalent of €0.8 billion on VDSL related capital expenditure, the Group will be 
required to repay the drawn amount of the facility that exceeds 50% of the VDSL 
capital expenditure. 

The Group entered into an export credit agency loan agreement on 29 September 
2009 for US$0.7 billion. The terms and conditions of the facility are similar to those 
of the US$9.1 billion committed bank facilities with the addition that the Company is 
permitted to draw down under the facility based on the eligible spend with Ericsson 
up until the final drawdown date of 30 June 2011. Quarterly repayments of any drawn 
balance commence on 30 June 2010 with a final maturity date of 16 September 2018. 

Furthermore, certain of our subsidiaries are funded by external facilities which are 
non-recourse to any member of the Group other than the borrower due to the level 
of country risk involved. These facilities may only be used to fund their operations. At 
31 March 2010 Vodafone India had facilities of INR 257 billion (£3.8 billion) of which 
INR 169 billion (£2.5 billion) is drawn. Vodafone Egypt has a partly drawn EGP 1 billion 
(£120 million) syndicated bank facility of EGP 4.0 billion (£478 million) that matures 
in March 2014 and Vodacom had fully drawn facilities of ZAR 10.8 billion (£1 billion), 
US$103 million (£68 million) and TZS 54 billion (£26 million). 

In aggregate we have committed facilities of approximately £15,057 million, of which 
£8,457 million was undrawn and £6,601 million was drawn at 31 March 2010.

We  believe  that  we  have  sufficient  funding  for  our  expected  working  capital 
requirements for at least the next 12 months. Further details regarding the maturity, 
currency and interest rates of the Group’s gross borrowings at 31 March 2010 are 
included in note 22 to the consolidated financial statements.

Financial assets and liabilities
Analyses of financial assets and liabilities including the maturity profile of debt, 
currency  and  interest  rate  structure  are  included  in  notes  18  and  22  to  the 
consolidated financial statements. Details of our treasury management and policies 
are included within note 21 to the consolidated financial statements.

44    Vodafone Group Plc Annual Report 2010

Performance

Corporate responsibility

Our approach to Corporate Responsibility (‘CR’) is to engage with stakeholders to understand their expectations on 
the issues most important to them and respond with appropriate targets, programmes and reports on progress. We 
understand that responsible behaviour is key to building and maintaining trust in our brand.

More detail on CR performance for the year ended 31 March 2010 will be available in our 2010 sustainability report 
and at www.vodafone.com/responsibility.

During the year our 2009 CR report won the Corporate Register Reporting Award 
for the best report. We are included in the FTSE4Good and Dow Jones Sustainability 
Index  and  rated  first  in  the  Tomorrow’s  Value  Rating  of  the  sustainability 
performance of the telecommunications sector.

monitored and reported at most local operating company boards on a regular basis. 
CR is also integrated into our risk management processes, such as the formal annual 
confirmation provided by each local operating company detailing the operation of 
their controls system. 

Strategy
There is increasing interest in how businesses are addressing the challenges of 
sustainability.  Our  licences  to  operate  are  granted  by  governments  that  seek 
evidence of responsible business practices. Our research shows that consumers are 
becoming  more  concerned  about  sustainability.  Ethical  investors  and  non-
government organisations remain focused on issues, such as supply chain standards 
and privacy, and our corporate customers seek information on our performance 
through questionnaires and meetings.

CR is relevant across all aspects of our activities and therefore we seek integration 
into all key business processes. The CR strategy focuses on CR issues material to the 
Group and has the following main strands: 

 ■

 ■

 ■

to capture the potential of mobile communications to bring socio-economic value 
in both emerging economies and developed markets through broadening access 
to communications to all sections of society;
to deliver against stakeholder expectations on the key areas of climate change, 
a  safe  and  responsible  internet  experience  and  sustainable  products  and 
services; and
to ensure our business practices are implemented responsibly, underpinned by 
our business principles.

Key CR strategic objectives

Core initiative: 
Access to communications

Safe and responsible 
internet experience

Climate change

Sustainable
products and 
services

Supported by responsible business practices

Underpinned by values, principles and behaviours

CR governance
Our  main  focus  is  on  implementing  our  CR  programme  across  local  operating 
companies. For the purposes of this section of the annual report “operating companies” 
refers  to  the  Group’s  operating  subsidiaries  and  the  Group’s  joint  venture  
in Italy. Vodacom, Ghana and Qatar are currently not consolidated in our CR reporting 
system but we intend to include them in reporting for the 2011 financial year. We 
recognise that we also have influence with joint ventures, associates, investments, 
partner markets and outsourcing partners. 

Our approach to CR is underpinned by our business principles which cover, amongst 
other  things,  the  environment,  employees,  individual  conduct,  community 
and society. During the year the business principles were reviewed and updated. We 
have also created a code of conduct which provides a practical guide for employees in 
relation to how to comply with the business principles. The new business principles and 
the Vodafone code of conduct will be communicated during the 2011 financial year.

The Executive Committee receives a formal update on CR twice a year and the Board 
continues to receive an annual presentation on CR. A CR management structure is 
established  in  each  local  operating  company  and  CR  performance  is  closely 

These processes are supported by stakeholder engagement which helps us to ensure 
we  are  aware  of  the  issues  relevant  to  the  business  and  to  provide  a  clear 
understanding of expectations of performance. Stakeholder consultations take place 
with customers, investors, employees, suppliers, the communities where we operate 
and where networks are based, governments, regulators and non-governmental 
organisations. Established in 2007 the Vodafone Corporate Responsibility Expert 
Advisory Panel comprises opinion leaders who are experts on CR issues important to 
Vodafone. The Panel met once during the 2010 financial year and discussed the 
progress made on identifying low carbon product and service opportunities, and 
customer privacy issues. 

Our CR programme and selected performance information, as reported in the Group’s 
2010  sustainability  report,  will  be  independently  assured  by  KPMG  using  the 
International Standard on Assurance Engagements (‘ISAE 3000’). The assurance 
process assesses our adherence to the AA1000 AccountAbility Principles Standard 
(‘AA1000APS’) addressing inclusiveness, materiality and responsiveness, and the 
reliability of selected performance information. KPMG’s assurance statement outlining 
the  specific  assurance  scope,  procedures  and  assurance  conclusions  will  be 
published in our 2010 sustainability report.

For the 2010 financial year our CR reporting comprises online information on CR 
programmes and a performance report. Nine operating companies have produced 
their own CR reports during the 2010 financial year.

Information regarding our employees including diversity, inclusion, health, safety and 
wellbeing can be found in “People” on page 22.

Performance in the 2010 financial year
Access to communications 
Our access to communications strategy continues to focus on responding to the 
needs of customers in emerging markets and increasing the accessibility of our 
products and services across demographics and individual capabilities.

Emerging markets
We have aligned the opportunity from mobile products and services in emerging 
markets to the United Nations’ Millennium Development Goals – a blueprint agreed 
to by all the world’s countries and leading development institutions to meet the 
needs of the world’s poorest. Under this framework we set a target to “be recognised 
as a communications company making one of the most significant contributions to 
achieving the Millennium Development Goals (‘MDGs’) by 2015.” 

We have continued to support our local markets to develop commercial products 
and services with high social value through our social investment fund (‘SIF’). In the 
2010  financial  year  we  adapted  the  fund  criteria  to  identify  propositions  that 
contribute to one or more of the MDGs and eight projects were conducted under the 
SIF the majority of which are relevant to MDG goals such as “eradicate extreme 
poverty and hunger” and “combat HIV/AIDS, malaria and other diseases”.

In February 2010 we announced the launch of Vodafone 150, an extremely affordable 
handset that retails unsubsidised at below US$15 depending on the local market. 
These innovations reduce the cost barriers to the adoption of mobile communication 
making new technologies available in developing countries – a target under the 
MDGs. In the 2010 financial year we shipped 5.4 million Vodafone branded handsets. 
Approximately 55% of these cost less than US$50.

Vodafone Group Plc Annual Report 2010    45

Corporate responsibility continued

Further to the rapid take-up of affordable handsets we commissioned research 
to  better  understand  their  socio-economic  impact  in  India  which  quantified 
benefits  for  customers  such  as  reduced  transport  costs  and  increased 
employment opportunities.

Our mobile money transfer product, named “M-PESA” in Kenya and Tanzania and 
“M-Paisa” in Afghanistan, continued to grow during the 2010 financial year in terms 
of customers, transactions and the volume of money moved. Across our markets 
there are 13 million registered customers who moved US$3.6 billion during the 2010 
financial year.

Accessibility 
We commissioned research to better understand the market sizes for accessible 
products  and  services.  The  research  showed  that  age  is  closely  correlated  to 
capability loss and that we need to consider propositions that cater for multiple minor 
disabilities rather than only targeting a single capability loss. 

Our centre of excellence for accessibility, led by Vodafone Spain, continues to 
develop the portfolio of accessible products and services. During the year a new 
wireless loopset was trialled in collaboration with Nokia and Oticon and we launched 
a  new  online  training  course  for  employees  to  raise  awareness  on  disabilities 
and the products and services that we offer our customers. Our markets in Egypt, 
Germany, Portugal and Italy also launched new products and services for the deaf 
and hearing impaired.

Safe and responsible internet experience
Our reputation depends on earning and maintaining the trust of our customers. The 
way we deal with certain key consumer issues directly impacts trust in the business. 
These issues include responsible delivery of age-sensitive content and services, mobile 
advertising and protecting customers’ privacy. 

Responsible delivery of content and services
We continue to be heavily involved in industry work in this area. Having implemented 
age-restricted content controls in the markets where such content is provided our work 
is focused on providing a safe and responsible internet experience when using new 
media applications. These have particular relevance to the mobile communications 
sector and have formed a key part of our activities during the 2010 financial year:

 ■

 ■

 ■

In October 2009 we launched the first comprehensive website to help parents 
play  an  active  and  essential  role  in  their  children’s  digital  world  and  better 
understand their use of mobiles, and online social media. The Vodafone Parents’ 
Guide (www.vodafone.com/parents) offers up-to-date guidance on challenging 
issues such as children’s excessive use of technology, managing their reputations 
and online identities in social media, safe access to location-based technology, 
cyber-bullying and the risks of meeting strangers online.
Together with other industry partners we have continued to develop the Teachtoday 
website (www.teachtoday.eu) providing advice for teachers and students to help 
create a safer online environment for children and young people. 
Vodafone continued to be a board member of the newly formed UK Council for Child 
Internet Safety (‘UKCCIS’). Board members include senior figures from government, 
industry, charities, academia and law enforcement. The board sets direction at a 
strategic level and there are a number of working groups including the industry and 
expert research panels in which we play an active role.

Consumer privacy and freedom of expression
We know that users increasingly wish to exercise control over how their personal 
information is made available and recognise the need to ensure that internet commerce 
over mobile and new business models, such as advertising, gains the trust of both 
consumers and regulators. We seek to ensure that our products and services are 
designed to address privacy risks and concerns, particularly those associated with social 
networking and media, as well as location-enabled applications and services.

To make our commitment to our customers’ privacy clearer to our staff, customers and 
external stakeholders, we are developing a set of core principles that will become a part 
of our global privacy policy. These will form the basis of all of our privacy standards and 
provide guidance on a wide range of privacy issues across our business.

In October 2009 we launched Vodafone 360, a new internet proposition which can 
be accessed by mobile or PC. Among the many features of Vodafone 360 is a rich 
visual address book that provides users with many ways to communicate including 
aggregating their social networks into one view, showing who’s connected to whom 

46    Vodafone Group Plc Annual Report 2010

and enabling them to share their locations. Vodafone 360 was developed with users’ 
privacy  and  safety  uppermost  in  mind:  mechanisms  which  promote  safe  and 
appropriate usage, and protect users’ privacy, are core to the proposition. In particular, 
users can review their profile and manage what, if any, information they wish to share 
with their groups of contacts on a single, easy-to-use ‘privacy settings’ page on the 
web, and from a privacy widget on the mobile device.

We have continued to work on the issues of privacy and freedom of expression in the 
human rights context throughout the financial year. In particular, we are now finalising 
a global policy on the way we provide assistance to Government law enforcement 
authorities to ensure respect for the human rights of our users.

Climate change
Our climate change strategy has three key elements: limiting our own carbon dioxide 
(‘CO2’) emissions, developing products and services to reduce the emissions of our 
customers  and  working  with  our  suppliers  to  develop  joint  strategies  for  CO2 
emissions reduction.

In 2008 we announced that by 2020 we will reduce our CO2 emissions by 50% against 
the 2007 financial year baseline which included all operating companies within the 
Group throughout the 2007 financial year. We have now restated our target to include 
all of our operating companies based in countries obligated under the Kyoto protocol 
including those that have joined the Group since 31 March 2007; this reduced the 
2007 baseline by 73,000 tonnes. In addition, Vodafone Australia has been removed 
from the target as it is no longer a subsidiary. We are now seeking a 50% reduction 
against a baseline of 1.04 million tonnes.

The primary strategy to achieve the 50% reduction is through direct reduction in CO2 
emissions through the evolution of network technology, investment in energy efficiency 
and by making greater use of renewably generated electricity. Energy use associated 
with the operation of the network accounts for around 80% of our CO2 emissions. In the 
2010 financial year the total energy use of our operations, excluding India, increased by 
7.7% to 3,278 GWh. This increase reflects the continued growth of networks in existing 
markets. The total CO2 emissions for those operating companies covered by the 50% 
reduction target decreased by 9%, to 0.94 million tonnes of CO2. 

Climate change strategies and energy intensity targets are being developed for 
those  operating  companies  which  are  not  covered  by  the  50%  target.  In  India 
activities have been focused on improving the quality of data to establish a baseline 
and support target setting. The instability and limited coverage of the national electricity 
grid requires diesel generation on the majority of sites. We are trialling the use of 
onsite micro-renewable generation and the use of batteries as the main power source 
to reduce diesel consumption in remote sites where there may be no access to the 
electricity grid. The majority of our network sites in India are managed by our joint 
venture, Indus Towers. Estimated CO2 data for India has been reported alongside our 
consolidated totals for the 2010 financial year and we continue to work with our suppliers 
to capture more accurate information.

In the 2010 financial year the total CO2 emissions of our operating companies, excluding 
India, were 1.2 million tonnes. The estimated CO2 emissions of our operations in India 
were approximately 2.3 million tonnes which includes emissions from the network sites 
managed by Vodafone and the network sites managed by third parties, principally 
Vodafone’s joint venture, Indus Towers.

In the 2009 financial year we established a target to set joint CO2 reduction strategies 
with suppliers accounting for 50% of relevant spend by 2012. The strategies will help 
Vodafone, our customers or our suppliers to reduce CO2 emissions. 

Sustainable products and services
The information and communications technology (‘ICT’) industry has a major role to play 
in delivering wider benefits to society beyond its own operations. Our industry is part of 
the solution to the challenge of climate change (www.vodafone.com/carbonconnections) 
and can also contribute to more efficient delivery of public services.

In the 2009 financial year we published a report in conjunction with Accenture: 
“Carbon connections: quantifying mobile’s role in tackling climate change”. The 
report  provided  detailed,  quantified  assessments  of  13  wireless  opportunities 
demonstrating that in 2020 these opportunities could save 2.4% of expected EU 
emissions or €43 billion in energy costs alone. This would require a billion mobile 
connections, 87% of which are machine-to-machine (‘M2M’), connecting one piece 
of equipment wirelessly with another. We have established a dedicated M2M service 

Performance

platform which aims to meet the expected rise in demand for M2M services around 
the world as more companies look to improve efficiency. This unit has set a target of 
providing ten million carbon reducing M2M connections by 2013. This target has 
been restated from the 2009 financial year as we were not able to accurately define 
the global baseline.

We have established a new mobile health solutions business unit this year to accelerate 
the  development  of  healthcare  solutions.  Mobile  technology  offers  significant 
opportunities to improve the efficiency and effectiveness of health services. Much of 
this can be achieved using existing technologies and we are working with healthcare 
providers, governments and pharmaceutical companies to fully understand how we 
can help.

We are also working to reduce the environmental impact of our products and services 
and since November 2009 the Samsung Blue Earth phone has been introduced in 
seven of our markets. The phone is designed to be environmentally friendly and has a 
full touchscreen and other advanced multimedia features. 

We continue to address the reuse and recycling of handsets, accessories and network 
equipment and we have worked with suppliers to ensure substances prohibited by the 
Restriction of Hazardous Substances Directive are phased out. We comply with the 
EU’s Waste Electronic and Electrical Equipment Directive through handset recycling 
programmes in all operating companies where it applies. During the 2010 financial 
year 1.33 million phones were collected for reuse and recycling through collection 
programmes in 15 local operating companies. 5,870 tonnes of network equipment 
waste was generated in all operating companies (not including India) with 98% of this 
sent for reuse or recycling.

Responsible business practices
Mobile phones, masts and health 
We recognise that there is public concern about the safety of radio frequency (‘RF’) fields 
from mobile phones and base stations. For authoritative advice on potential health 
effects from mobile phones and masts we look to independent reviews of the entire 
body of evidence by panels of experts in the field, commissioned by recognised national 
or international health agencies. We provide access to such expert reviews of the science 
on our website (available at www.vodafone.com/responsibility/mpmh).

We understand that even with the current large body of scientific evidence, the World 
Health Organization (‘WHO’) considers there are a few areas where uncertainty 
remains and additional research is needed. In 2006 the WHO identified the following 
three main areas for additional research: long-term (more than 10 years) exposure to 
low-level RF fields, potential health effects of mobile device use in children and the 
way the levels of RF fields absorbed are calculated. We continue to contribute to the 
funding of independent scientific research in these areas via national and international 
research programmes. In 2010 the WHO plans to review again what further research 
may still be needed.

We require manufacturers of mobile devices to test for compliance with limits set by 
the International Commissions on Non-Ionizing Radiation Protection (‘ICNIRP’) limits 
for specific absorption rate (‘SAR’). Depending on the mobile device we require 
testing to be performed for use both at the ear and against, or near, the body. We have 
been actively engaged with the International Electrotechnical Commission (‘IEC’) 
standards organisation to develop a new global protocol for testing phones for use 
against, or near, the body. This new IEC standard, to be published in 2010, better 
reflects the ways customers now use mobile devices.

Key performance indicators(1) 

Vodafone Group

Energy use (GWh) (direct and indirect)
Carbon dioxide emissions (millions of tonnes)
Percentage of energy sourced from renewables

Number of phones collected for reuse and recycling (millions)
Network equipment waste generated (tonnes)
Percentage of network equipment waste sent for reuse or recycling

Responsible network deployment
We recognise that network deployment can cause concern to communities, usually 
regarding the visual impact of base stations or health issues concerning RF fields. 

For many years we have implemented a responsible network deployment policy 
covering these issues. In recognition that we are increasingly working with outsourced 
partners in delivering the most efficient network we have commissioned an external 
party to analyse the systems and controls we have in place to ensure our contractors 
meet this policy. 

We continue to engage closely with local communities as part of the planning 
process for new masts. Our long-term programme of engagement with a range of 
stakeholders demonstrates that we place importance on acting responsibly. In 
surveys of external stakeholder opinion conducted annually over the last three 
years, an average of 83% of respondents regarded Vodafone as acting responsibly 
regarding mobile phones, masts and health.

We aim to comply with local planning regulations but are sometimes found to be in 
breach. This is normally related to conflicting local, regional or national planning 
regulations. During the 2010 financial year we were found to be in breach of planning 
regulations relating to 370 of our total 104,344 mast sitings. Fines levied by regulatory 
bodies or courts in relation to offences under environmental law or regulations were 
approximately £89,000. 

Supply chain
We continue to work to improve labour and environmental standards across our supply 
chain. This year we reviewed and updated our Code of Ethical Purchasing and Supplier 
Evaluation Scorecard. Both now include more stringent labour and environmental 
requirements for suppliers. During the 2010 financial year we:

 ■

 ■

assessed  64  suppliers  against  our  evaluation  scorecard  on  social  and 
environmental  aspects.  The  scorecard  allows  us  to  identify  strengths  and 
weaknesses  in  our  suppliers’  sustainability  management  and  performance 
programmes and highlight areas where improvement is needed. Over the last four 
years we have evaluated over 638 suppliers; and
carried out 24 on-site evaluations of high risk suppliers. During these visits we 
identified 139 areas for improvement, mainly concerning the inadequacy of 
practices on health and safety and working hours. 

Social investment 
The Vodafone Foundation and its network of 27 local operating company and associate 
foundations have continued to implement a global social investment programme. 
During the 2010 financial year the Company made a charitable grant of £18.0 million to 
the Vodafone Foundation. In addition, operating companies made charitable grants 
totalling a further £17 million to their foundations and a further £4 million directly to 
social causes. Total donations for the year ended 31 March 2010 were £41.7 million 
and included donations of £2.7 million towards foundation operating costs.

The Vodafone Foundation made grants to charitable partners engaged in a range of 
global projects. Its areas of focus are: utilising mobile technology for the benefit of 
all, sport and music as a means of benefiting some of the most disadvantaged young 
people and their communities, and disaster relief and preparedness. 

The majority of the Vodafone Foundation funds are distributed in grants through 
operating company foundations to a variety of local charitable organisations meeting 
the needs of the communities in which they operate.

2010(2)

2009(2)

2008(2)

3,278
1.21
23
1.33
5,870
98

3,044
1.22
19
1.53(3)
4,944(3)
97

2,920
1.30
18
1.14(3)
4,199
95

Notes:
(1)   These performance indicators were calculated using actual or estimated data collected by our mobile operating companies. The data is sourced from invoices, purchasing requisitions, direct data 
measurement and estimations where required. The carbon dioxide emissions figures are calculated using the kWh/CO2 conversion factor for the electricity provided by the national grid, suppliers or 
the International Energy Agency and for other energy sources in each operating company. The data excludes India, Ghana, Qatar and Vodacom. Our joint venture in Italy is included in all years. Amounts 
related to the 2008 financial year exclude Tele2 in Italy and Spain.

(2) Australia is excluded as it is no longer a subsidiary; the comparative data for 2009 and 2009 has also been restated.
(3)  Amounts related to the 2009 and 2008 financial years have been amended. Refer to the online sustainability report for further information. 

Vodafone Group Plc Annual Report 2010    47

 
 
 
 
 
 
Board of directors and Group management

1

2

3

4

5

6

7

Directors and senior management
Our business is managed by our Board of directors (‘the Board’). Biographical details 
of the directors and senior management at 18 May 2010 are as follows:

Board of directors
Chairman
1. Sir John Bond†, aged 68, became Chairman of Vodafone Group Plc in July 2006, 
having previously served as a non-executive director of the Board, and is Chairman 
of the Nominations and Governance Committee. He is a non-executive director of 
A.P. Møller – Mærsk A/S and Shui On Land Limited (Hong Kong SAR). He retired from 
the position of Group Chairman of HSBC Holdings plc in May 2006. Previous non-
executive directorships include the London Stock Exchange plc, Orange plc, British 
Steel plc, the Court of the Bank of England and Ford Motor Company, USA. He is also 
an advisor to Northern Trust in Chicago.

Executive directors
2. Vittorio Colao, Chief Executive, aged 48, was appointed Chief Executive of 
Vodafone Group Plc after the AGM on 29 July 2008. He joined the Board in October 
2006 as Chief Executive, Europe and Deputy Chief Executive. He spent the early part 
of his career as a partner in the Milan office of McKinsey & Co working on media, 
telecommunications and industrial goods and was responsible for recruitment. In 
1996 he joined Omnitel Pronto Italia, which subsequently became Vodafone Italy, 
and he was appointed Chief Executive in 1999. He was then appointed Regional 
Chief Executive Officer, Southern Europe for Vodafone Group Plc in 2001, became a 
member of the Board in 2002 and was appointed to the role of Regional Chief 
Executive Officer for Southern Europe, Middle East and Africa for Vodafone in 2003. 
In 2004 he left Vodafone to join RCS MediaGroup, the leading Italian publishing 
company, where he was Chief Executive until he rejoined Vodafone. He sits on the 
International Advisory Board of Bocconi University, Italy.

3. Andy Halford, Chief Financial Officer, aged 51, joined the Board in July 2005. He 
joined Vodafone in 1999 as Financial Director for Vodafone Limited, the UK operating 
company, and in 2001 he became Financial Director for Vodafone’s Northern Europe, 
Middle East and Africa region. In 2002 he was appointed Chief Financial Officer of 
Verizon Wireless in the US and is currently a member of the Board of Representatives 
of the Verizon Wireless partnership. Prior to joining Vodafone he was Group Finance 
Director at East Midlands Electricity Plc. He holds a bachelors degree in Industrial 
Economics from Nottingham University and is a Fellow of the Institute of Chartered 
Accountants in England and Wales.

4. Michel Combes, aged 48, Chief Executive Officer, Europe Region, was appointed 
to the Board with effect from 1 June 2009. He joined the Company in October 2008. 
He began his career at France Telecom in 1986 in the External Networks Division and 
then moved to the Industrial and International Affairs Division. After being technical 
advisor to the Minister of Transportation from 1991 to 1995, he served as Chairman 
and Chief Executive Officer of GlobeCast from 1995 to 1999. He was Executive Vice 
President of Nouvelles Frontieres Group from December 1999 until the end of 2001 
when he moved to the position of Chief Executive Officer of Assystem-Brime, a 
company specialising in industrial engineering. He returned to France Telecom Group 
in 2003 as Senior Vice President of Group Finance and Chief Financial Officer. Until 
January 2006 he was Senior Executive Vice President, in charge of NExT Financial 
Balance & Value Creation and a member of the France Telecom Group Strategic 
Committee. From 2006 to 2008 he was Chairman and Chief Executive Officer of TDF 
Group. He is Chairman of the Supervisory Board of Assystem SA in France.

5. Stephen Pusey, aged 48, Group Chief Technology Officer, joined Vodafone in 
September 2006 and was appointed to the Board with effect from 1 June 2009. He 
is responsible for all aspects of Vodafone’s networks, IT capability, research and 
development and supply chain management. Prior to joining Vodafone he held the 
positions of Executive Vice President and President, Nortel EMEA, having joined 
Nortel in 1982 gaining a wealth of international experience across both the wireline 
and wireless industries and in business applications and solutions. Prior to Nortel, he 
spent several years with British Telecom.

Deputy Chairman and senior independent director
6. John Buchanan§†, aged 66, became Deputy Chairman and senior independent 
director in July 2006 and has been a member of the Board since April 2003. He retired 
from the board of directors of BP p.l.c. in 2002 after six years as Group Chief Financial 
Officer and executive director following a wide-ranging career with the company. He 
was a member of the United Kingdom Accounting Standards Board from 1997 to 
2001. He is Chairman of Smith & Nephew plc and senior independent director of BHP 
Billiton Plc. He is Chairman of The International Chamber of Commerce (UK) and 
previous non-executive directorships include AstraZeneca plc and Boots plc.

Non-executive directors
7. Alan Jebson§, aged 60, joined the Board in December 2006. He retired in May 
2006 from his role as Group Chief Operating Officer of HSBC Holdings plc, a position 
which included responsibility for IT and Global Resourcing. During a long career with 
HSBC he held various positions in IT including the position of Group Chief Information 
Officer.  His  roles  included  responsibility  for  the  Group’s  international  systems 
including the consolidation of HSBC and Midland systems following the acquisition 
of Midland Bank in 1993. He originally joined HSBC as Head of IT Audit in 1978 where, 
building upon his qualification as a chartered accountant, he built an international 

48    Vodafone Group Plc Annual Report 2010

Governance

8

9

10

11

12

13

14

audit team and implemented controls in the Group’s application systems. He is also 
a  non-executive  director  of  Experian  Group  plc  and  MacDonald  Dettwiler  and 
Associates Ltd. in Canada.

8. Samuel Jonah‡, aged 60, was appointed to the Board on 1 April 2009. He is Executive 
Chairman of Jonah Capital (Pty) Limited, an investment holding company in South Africa 
and serves on the boards of various public and private companies including The 
Standard Bank Group. He previously worked for Ashanti Goldfields Company Limited, 
becoming Chief Executive Officer in 1986, and was formerly Executive President of 
AngloGold Ashanti Limited, a director of Lonmin Plc and a member of the Advisory 
Council of the President of the African Development Bank. He is an advisor to the 
Presidents of Ghana, South Africa, Nigeria and Namibia. An Honorary Knighthood was 
conferred on him by Her Majesty the Queen in 2003 and in 2006 he was awarded 
Ghana’s highest national award, the Companion of the Order of the Star.

9. Nick Land§, aged 62, joined the Board in December 2006 and is Chairman of the 
Audit Committee. Solely for the purposes of relevant legislation he is the Board’s 
appointed financial expert on the Audit Committee. In June 2006 he retired as 
Chairman of Ernst & Young LLP after a distinguished career spanning 36 years with 
the firm. He became an audit partner in 1978 and held a number of management 
appointments  before  becoming  Managing  Partner  in  1992.  He  was  appointed 
Chairman and joined the Global Executive Board of Ernst & Young Global LLP in 1995. 
He is a non-executive director of Royal Dutch Shell plc, Alliance Boots GmbH, BBA 
Aviation plc and the Ashmore Group plc. He is an advisor to the board of Denton Wilde 
Sapte, Chairman of the Board of Trustees of Farnham Castle, and is a member of the 
Finance and Audit Committees of the National Gallery. He is also Chairman of The 
Vodafone Foundation.

he oversaw the development and launch of mobile telecommunications networks 
in many parts of the world. He remains on the Boards of Cheung Kong Holdings 
Limited, Compagnie Financière Richemont SA and Orient Overseas (International) 
Limited. He also sits on the Advisory Board of Imperial College in London. He will 
retire from the Board on conclusion of the AGM on 27 July 2010.

12. Luc Vandevelde†‡, aged 59, joined the Board in September 2003 and is Chairman 
of the Remuneration Committee. He is a director of Société Générale and the Founder 
and Managing Director of Change Capital Partners LLP, a private equity fund. He was 
formerly Chairman of the Supervisory Board of Carrefour SA, Chairman of Marks & 
Spencer Group plc and Chief Executive Officer of Promodès, and has held senior 
European and international roles with Kraft General Foods. 

13. Anthony Watson CBE‡, aged 65, was appointed to the Board in May 2006. He is 
currently Chairman of Marks & Spencer Pension Trust Ltd and the Asian Infrastructure 
Fund. He is the senior independent director of Hammerson plc and Witan Investment 
Trust, a non-executive director of Lloyds Banking Group plc and sits on the Advisory 
Board  of  Norges  Bank  Investment  Management.  He  joined  the  Board  of  the 
Shareholder Executive in October 2009, having been a member of its Advisory Group 
since April 2008. Prior to joining the Vodafone Board he was Chief Executive of 
Hermes Pensions Management Limited, a position he had held since 2002. Previously 
he was Hermes’ Chief Investment Officer having been Managing Director of AMP 
Asset Management plc and the Chief International Investment Officer of Citicorp 
Investment Management from 1991 until joining Hermes in 1998. He was Chairman 
of The Strategic Investment Board in Northern Ireland until he retired in March 2009. 
In  January  2009  he  was  awarded  a  CBE  for  his  services  to  the  economic 
redevelopment of Northern Ireland.

10. Anne Lauvergeon§, aged 50, joined the Board in November 2005. She is Chief 
Executive Officer of AREVA Group, the leading French energy company, having been 
appointed to that role in July 2001. She started her professional career in 1983 in the 
steel industry and in 1990 she was named Advisor for Economic International Affairs 
at the French Presidency and Deputy Chief of its Staff in 1991. In 1995 she became a 
Partner of Lazard Frères & Cie, subsequently joining Alcatel Telecom as Senior 
Executive  Vice  President  in  March  1997.  She  was  responsible  for  international 
activities and the Group’s industrial shareholdings in the energy and nuclear fields. 
In 1999 she was appointed Chairman and Chief Executive Officer of AREVA NC. She 
is currently also a member of the Advisory Board of the Global Business Coalition on 
HIV/AIDS and a non-executive director of Total S.A. and GDF SUEZ.

14. Philip Yea‡, aged 55, became a member of the Board in September 2005. He is 
currently the Chairman of Majid Al Futtaim Properties LLC, a UAE based property 
group. He is also Chairman of the trustees of the British Heart Foundation. He is the 
Senior  Business  Advisor  to  HRH  Duke  of  York  in  his  role  as  the  UK’s  Special 
Representative for International Trade & Investment, and is a member of a number of 
Advisory Boards, including PricewaterhouseCoopers in the UK and Bridges Ventures. 
From July 2004 until January 2009 he was Chief Executive Officer of 3i Group plc. Prior 
to joining 3i he was Managing Director of Investcorp and from 1997 to 1999 Group 
Finance Director of Diageo plc following the merger of Guinness plc, where he was 
Finance Director, and Grand Metropolitan P.L.C. He has previously held non-executive 
roles at HBOS plc and Manchester United plc. 

11. Simon Murray CBE‡, aged 70, joined the Board in July 2007. His career has been 
largely based in Asia where he has held positions with Jardine Matheson Limited, 
Deutsche Bank and Hutchison Whampoa Limited where, as Group Managing Director, 

§ Audit Committee
† Nominations and Governance Committee
‡ Remuneration Committee

Vodafone Group Plc Annual Report 2010    49

Board of directors and Group management continued

Nick Read, aged 45, Chief Executive Officer, Asia Pacific and Middle East Region, was 
appointed to this position and joined the Executive Committee in November 2008. 
He joined Vodafone in 2002 and has held a variety of senior roles including Chief 
Financial Officer and Chief Commercial Officer of Vodafone Limited, the UK operating 
company, and was appointed Chief Executive Officer of Vodafone Limited in early 
2006. Prior to joining Vodafone he held senior global finance positions with United 
Business Media plc and Federal Express Worldwide.

Ronald Schellekens, aged 46, Group Human Resources Director, joined Vodafone 
and the Executive Committee in January 2009. Prior to joining Vodafone he was 
Executive  Vice  President  Human  Resources  for  Royal  Dutch  Shell  plc’s  global 
downstream  business  (refining,  retail,  commercial,  lubricants,  chemicals  and 
Canadian  Oil  Sands)  responsible  for  approximately  81,000  employees  in  120 
countries. Prior to working for Shell he spent nine years working for PepsiCo in various 
international senior human resources roles including assignments in Switzerland, 
Spain, South Africa, the UK and Poland. In his last role he was responsible for the 
Europe, Middle East and Africa region for PepsiCo Foods International. Prior to 
PepsiCo he worked for nine years for AT&T Network Systems in human resources 
roles in the Netherlands and Poland.

Other Board and Executive Committee members
The following members also served on the Board or the Executive Committee during 
the 2010 financial year: 

Stephen Scott was Group General Counsel and Company Secretary and a member 
of the Executive Committee until his retirement on 30 March 2010. Frank Rovekamp 
was Group Chief Marketing Officer and a member of the Executive Committee until 
18 September 2009.

Executive Committee
Chaired by Vittorio Colao, this committee focuses on the Group’s strategy, financial 
structure  and  planning,  succession  planning,  organisational  development  and 
Group-wide policies. The Executive Committee membership comprises the executive 
directors, details of whom are shown on pages 48 and 49 above, and the senior 
managers who are listed below.

Senior management 
Members of the Executive Committee who are not also executive directors are 
regarded as senior managers of the Company.

Wendy Becker, aged 44, Chief Marketing Officer, was appointed to this position and 
joined the Executive Committee in September 2009. She was previously Managing 
Director of Talk Talk, a subsidiary of the Carphone Warehouse. Prior to this role she 
was a partner at McKinsey & Company with responsibility for the UK consumer 
practice,  which specialises in strategic marketing and brand roles at Procter & 
Gamble. She is a non-executive director of Whitbread plc.

Warren Finegold, aged 53, Group Strategy and Business Development Director, 
joined the Executive Committee in April 2006 as Chief Executive, Global Business 
Development with responsibility for mergers and acquisitions, business development 
and partner markets. He assumed his current position in August 2009 when his role 
was expanded to include Group Strategy. He started his career with Hill Samuel & Co. 
Limited as an Executive in the Corporate Finance department, advising clients on 
mergers and acquisitions. He then moved to Goldman Sachs International in 1986 
where he held positions in New York and London. Prior to joining Vodafone he was a 
Managing Director of UBS Investment Bank where he held a number of senior 
positions, most recently as head of its technology team in Europe. 

Matthew Kirk, aged 49, Group External Affairs Director, was appointed to his current 
position  and  joined  the  Executive  Committee  in  March  2009.  Matthew  joined 
Vodafone in 2006 as Group Director of External Relationships. Prior to that he was a 
member of the British Diplomatic Service for more than 20 years and before joining 
Vodafone served as British Ambassador to Finland.

Terry Kramer, aged 50, Regional President – Vodafone Americas, joined Vodafone 
in January 2005 as Chief of Staff. Before moving to his present role he also served as 
Group Human Resources Director and Group Strategy and Business Improvement 
Director.  He  is  a  Board  member  of  Verizon  Wireless  and  the  mobile  industry 
association, GSMA, Chairman of Vodafone Ventures Limited and Chairman of the 
Vodafone Americas Foundation. Prior to joining Vodafone he was Chief Executive 
Officer of  Q Comm International Inc., a publicly traded provider of transaction 
processing services for the telecommunications industry. He also worked for 12 
years at PacTel/AirTouch Communications in a variety of roles including President 
AirTouch Paging, Vice President Human Resources-AirTouch Communications, Vice 
President Business Development-AirTouch Europe and Vice President & General 
Manager-AirTouch Cellular Southwest Market. Prior to that he was an Associate with 
Booz Allen & Hamilton Inc, a management consulting firm. 

Morten Lundal, aged 45, Chief Executive Officer, Africa and Central Europe Region, 
was  appointed  to  his  current  position  and  joined  the  Executive  Committee  in 
November 2008. He joined Nordic mobile operator, Telenor, in 1997 and held several 
Chief Executive Officer positions including for the Internet Division and Telenor 
Business Solutions as well as the position of Executive Vice President for Corporate 
Strategy  before  becoming  the  Chief  Executive  Officer  of  Telenor’s  Malaysian 
subsidiary, DiGi Telecommunications.

Rosemary Martin, aged 50, was appointed Group General Counsel and Company 
Secretary in March 2010. She previously served as Chief Executive Officer of the 
Practical Law Group prior to which she previously spent 11 years with Reuters Group 
Plc. in various company secretary and legal roles with the last five years as Group 
General Counsel and Company Secretary. Before joining Reuters she was a partner 
with Mayer, Brown, Rowe & Maw. She is a non-executive director of HSBC Bank Plc 
(the European arm of HSBC Group) and a member of the Institute of Chartered 
Accountants of England and Wales Corporate Governance Committee. 

50    Vodafone Group Plc Annual Report 2010

Governance

Corporate governance

We are committed to high standards of corporate governance which we consider are critical to business integrity 
and to maintaining investors’ trust in us. We expect all our directors, employees and suppliers to act with honesty, 
integrity and fairness. Our business principles set out the standards we set ourselves to ensure we operate lawfully, 
with integrity and with respect for the culture of every country in which we do business.

In March 2010 GovernanceMetrics International, a global corporate governance 
ratings agency, ranked us amongst the top UK companies with an overall global 
corporate governance rating of ten, the highest score assigned and achieved by 
only 1% of the 4,216 companies rated.

Other specific responsibilities are delegated to Board committees which operate 
within clearly defined terms of reference. Details of the responsibilities delegated to 
the Board committees are given on pages 53 and 54.

In  our  profile  report  by  Institutional  Shareholder  Services  Inc.  (‘ISS’)  dated 
1  February  2010,  our  governance  practices  outperformed  98.6%  of  the 
companies in the ISS developed universe (excluding US), 98.2% of the companies 
in the telecommunications sector group and 98.1% of the companies in the UK.

In October 2009 we received the Golden Peacock Global Award for Excellence 
in Corporate Governance.

Board meetings
The Board meets at least eight times a year and the meetings are structured to allow 
open discussion. All directors participate in discussing strategy, trading and financial 
performance and risk management. All substantive agenda items have comprehensive 
briefing papers, which are circulated one week before the meeting.

The following table shows the number of years directors have been on the Board at 
31 March 2010 and their attendance at scheduled Board meetings they were eligible 
to attend during the 2010 financial year:

Compliance with the Combined Code
Our ordinary shares are listed in the UK on the London Stock Exchange. In accordance 
with the Listing Rules of the UK Listing Authority, we confirm that throughout the 
year ended 31 March 2010 and at the date of this document we were compliant with 
the provisions of, and applied the principles of, Section 1 of the 2008 FRC Combined 
Code on Corporate Governance (the “Combined Code”). The Combined Code can be 
found on the FRC website (www.frc.org.uk). The following section, together with the 
“Directors’ remuneration” section on pages 57 to 67, provides detail of how we apply 
the principles and comply with the provisions of the Combined Code. We have been 
following the FRC consultation on further proposed changes to the Combined Code 
and intend to comply with such revisions should they be adopted.

Corporate governance statement
We comply with the corporate governance statement requirements pursuant to the 
FSA’s Disclosure and Transparency Rules by virtue of the information included in this 
corporate  governance  section  of  the  annual  report  together  with  information 
contained in the “Shareholder information” section on pages 125 to 131.

Board organisation and structure
The role of the Board
The Board is responsible for the overall conduct of the Group’s business and has the 
powers, authorities and duties vested in it by and pursuant to the relevant laws of 
England and Wales and the articles of association of the Company. The Board:

 ■

 ■

 ■
 ■

has final responsibility for the management, direction and performance of our 
businesses;
is required to exercise objective judgement on all corporate matters independent 
from executive management;
is accountable to shareholders for the proper conduct of the business; and 
is responsible for ensuring the effectiveness of and reporting on our system of 
corporate governance.

The  Board  has  a  formal  schedule  of  matters  reserved  to  it  for  its  decision  and 
these include:

 ■
 ■
 ■
 ■
 ■
 ■
 ■

Group strategy and long-term plans;
major capital projects, acquisitions or divestments;
annual budget and operating plan;
Group financial structure, including tax and treasury;
annual and half-year financial results and shareholder communications;
system of internal control and risk management; and
senior management structure, responsibilities and succession plans.

Sir John Bond
John Buchanan
Vittorio Colao
Michel Combes (since 1 June 2009)
Andy Halford
Alan Jebson
Samuel Jonah
Nick Land
Anne Lauvergeon
Simon Murray
Stephen Pusey (since 1 June 2009)
Luc Vandevelde
Anthony Watson
Philip Yea

 Years 
 on Board
5
7
3
<1
4
3
1
3
4
3
<1
6
4
4

Meetings
attended
8/8
8/8
8/8
7/7
8/8
8/8
8/8
7/8
8/8
7/8
7/7
7/8
8/8
8/8

In addition to regular Board meetings, there are a number of other meetings to deal 
with specific matters. Directors unable to attend a Board meeting because of another 
engagement are nevertheless provided with all the papers and information relevant 
for such meetings and are able to discuss issues arising in the meeting with the 
Chairman or the Chief Executive.

Division of responsibilities
The roles of the Chairman and Chief Executive are separate and there is a division of 
responsibilities that is clearly established, set out in writing and agreed by the Board 
to ensure that no one person has unfettered powers of decision. The Chairman is 
responsible for the operation, leadership and governance of the Board, ensuring its 
effectiveness and setting its agenda. The Chief Executive is responsible for the 
management of the Group’s business and the implementation of Board strategy 
and policy.

Board balance and independence
Our Board consists of 14 directors, 12 of whom served throughout the 2010 financial 
year. At 31 March 2010, in addition to the Chairman, Sir John Bond, there were four 
executive directors and nine non-executive directors. Michel Combes and Stephen 
Pusey were appointed as executive directors with effect from 1 June 2009.

The Deputy Chairman, John Buchanan, is the nominated senior independent director 
and his role includes being available for approach or representation by directors or 
significant  shareholders  who  may  feel  inhibited  about  raising  issues  with  the 
Chairman. He is also responsible for conducting an annual review of the performance 
of the Chairman and, in the event it should be necessary, convening a meeting of the 
non-executive directors.

The  schedule  is  reviewed  periodically.  It  was  last  formally  reviewed  by  the 
Nominations  and  Governance  Committee  in  March  2009,  at  which  time  it  was 
determined that no amendments were required.

We consider all of our present non-executive directors to be fully independent. The 
Board is aware of the other commitments of its directors and is satisfied that these 
do  not  conflict  with  their  duties  as  directors  of  the  Company.  Changes  to  the 
commitments of the directors are reported to the Board.

Vodafone Group Plc Annual Report 2010    51

Corporate governance continued

There are no cross-directorships or significant links between directors serving on the 
Board through involvement in other companies or bodies. For the purpose of section 
175 of the Companies Act 2006, the Company’s articles of association include a 
general power for the directors to authorise any matter which would or might 
otherwise constitute or give rise to a breach of the duty of a director under this 
section, to avoid a situation in which a director has, or could have, a direct or indirect 
interest that conflicts or may possibly conflict, with the interests of the Company. To 
this end procedures have been established for the disclosure of any such conflicts 
and also for the consideration and authorisation of these conflicts by the Board, 
where relevant. The directors are required to complete a conflicts questionnaire, 
initially on appointment and annually thereafter. In the event of a potential conflict 
being identified, details of that conflict would be submitted to the Board (excluding 
the  director  to  whom  the  potential  conflict  related)  for  consideration  and,  as 
appropriate, authorisation in accordance with the Companies Act 2006 and the 
articles of association. Where an authorisation was granted, it would be recorded in 
a register of potential conflicts and reviewed periodically. On an ongoing basis 
directors are responsible for notifying the Company Secretary if they become aware 
of actual or potential conflict situations or a change in circumstances relating to an 
existing authorisation. To date, no conflicts of interest have been identified.

Under the laws of England and Wales, the executive and non-executive directors are 
equal  members  of  the  Board  and  have  overall  collective  responsibility  for  the 
Company’s direction. In particular, non-executive directors are responsible for:

 ■

 ■

 ■
 ■
 ■

bringing a wide range of skills and experience, including independent judgement 
on  issues  of  strategy,  performance,  financial  controls  and  systems  of  risk 
management;
constructively challenging the strategy proposed by the Chief Executive and 
executive directors;
scrutinising and challenging performance across the Group’s business; 
assessing risk and the integrity of the financial information and controls; and
ensuring appropriate remuneration and succession planning arrangements are in 
place in relation to executive directors and other senior executive roles.

Board effectiveness
Appointments to the Board
There is a formal, rigorous and transparent procedure, which is based on merit and 
against objective criteria, for the appointment of new directors to the Board. This is 
described in the section on the Nominations and Governance Committee set out on 
page 53. 

Samuel  Jonah  was  identified  as  a  potential  candidate  by  internal  sources  and 
subsequently recommended to the Board by the Nominations and Governance 
Committee on the basis of his wealth of business experience in Africa, particularly 
South Africa and Ghana where we have made important investments recently. Michel 
Combes and Stephen Pusey were proposed for appointment following assessment 
of  their  performance  and  their  potential  contribution  by  the  Nominations  and 
Governance Committee and the whole Board subsequently discussed the proposal 
before their appointments were confirmed.

Information and professional development
Each member of the Board has immediate access to a dedicated online team room 
and can access monthly information including actual financial results, reports from 
the executive directors in respect of their areas of responsibility and the Chief 
Executive’s report which deals, amongst other things, with investor relations, giving 
Board members an opportunity to develop an understanding of the views of major 
investors. These matters are discussed at each Board meeting. From time to time 
the Board receives detailed presentations from non-Board members on matters of 
significance  or  on  new  opportunities.  Financial  plans,  including  budgets  and 
forecasts, are regularly discussed at Board meetings. The non-executive directors 
periodically visit different parts of the Group and are provided with briefings and 
information to assist them in performing their duties.

The Chairman is responsible for ensuring that induction and training programmes are 
provided and the Company Secretary organises the programmes. Individual directors 
are also expected to take responsibility for identifying their training needs and to take 
steps to ensure that they are adequately informed about the Company and their 
responsibilities as a director. The Board is confident that all its members have the 
knowledge, ability and experience to perform the functions required of a director of 
a listed company.

52    Vodafone Group Plc Annual Report 2010

On appointment individual directors undergo an induction programme covering, 
amongst other things:

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the business of the Group;
their legal and regulatory responsibilities as directors;
briefings and presentations from relevant executives; and
opportunities to visit business operations. 

If appropriate the induction will also include briefings on the scope of the internal 
audit function and the role of the Audit Committee, meetings with the external 
auditor and other areas the Company Secretary deems fit considering the director’s 
area of responsibility. Following discussion with the Chairman and senior independent 
director, the Company Secretary provides a programme of ongoing training for 
the directors which covers a number of sector specific and business issues as well 
as  legal,  accounting  and  regulatory  changes  and  developments  relevant  to 
individual director’s areas of responsibility. Throughout their period in office the 
directors are continually updated on the Group’s businesses and the regulatory and 
industry specific environments in which it operates. These updates are by way of 
written  briefings  and  meetings  with  senior  executives  and,  where  appropriate, 
external sources.

Performance evaluation
Performance evaluation of the Board, its committees and individual directors takes 
place on an annual basis and is conducted within the terms of reference of the 
Nominations and Governance Committee with the aim of improving individual 
contributions, the effectiveness of the Board and its committees and the Group’s 
performance.  This  year  the  performance  evaluation  was  conducted  by  an 
independent external advisor, MWM Consulting (‘MWM’). This process involved:

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MWM devising an appropriate questionnaire, with assistance from the Chairman, 
which was sent to all Board members;
MWM undertaking individual meetings with each Board member and the Company 
Secretary on Board performance; and
in conjunction with the Chairman, MWM producing a report on Board performance 
using the completed questionnaires and individual meetings which was sent to 
and considered by the Nominations and Governance Committee before being 
discussed with Board members at the following Board meeting.

The evaluation was designed to determine whether the Board continues to be 
capable of providing the high level judgement required and whether, as a Board, the 
directors are informed and up to date with the business and its goals and understand 
the context within which it operates. The evaluation also included a review of the 
administration of the Board covering its operation, its agenda, the reports and 
information produced for its consideration, committee processes and the Board’s 
relationship  with  its  committees.  MWM  reported  that  the  Board  is  strong  and 
effective. The Board has chosen to broaden and deepen its focus on strategic topics 
and to continue to strengthen its capabilities in technology and is gaining insights 
into changing consumer behaviour.

The Chairman also held individual meetings with each non-executive director and 
the Chief Executive to discuss their individual performance. The Chief Executive 
undertook the performance reviews for the executive directors and the senior 
independent director conducted the review of the performance of the Chairman by 
having individual meetings with all the other directors and the Company Secretary. 
Following this process the senior independent director produced a written report 
which was discussed with the Chairman. The report’s findings reflected MWM’s view 
that the Chairman provides outstanding leadership in focusing the Board’s efforts 
and ensuring open and constructive debate.

The evaluation of each of the Board committees was undertaken using observations 
from the MWM report. These were then discussed by each of the committees. The 
evaluations found that the committees operate efficiently and effectively.

The evaluations undertaken in the 2010 financial year found the performance of 
each director to be effective and concluded that the Board provides the effective 
leadership  and  control  required  for  a  listed  company.  The  Nominations  and 
Governance Committee confirmed to the Board that the contributions made by the 
directors offering themselves for re-election at the AGM in July 2010 continue to be 
effective and that the Company should support their re-election. The Board will 
continue to review its procedures, its effectiveness and development in the financial 
year ahead.

 
Governance

Re-election of directors
Although not required by the articles, in the interests of good corporate governance 
the directors have resolved that, subject to the recommendation of the Nominations 
and Governance Committee, they will all submit themselves for annual re-election 
at each AGM. Accordingly, at the AGM to be held on 27 July 2010 all the directors will 
offer themselves for re-election with the exception of Simon Murray who is retiring 
from the Board. 

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engaging  independent  advisors  as  it  determines  is  necessary  and  to 
perform investigations;
reporting to the Board on the quality and acceptability of our accounting policies 
and  practices  including,  without  limitation,  critical  accounting  policies  and 
practices; and
playing an active role in monitoring our compliance efforts for Section 404 of the 
Sarbanes-Oxley Act and receiving progress updates at each of its meetings.

Independent advice
The Board recognises that there may be occasions when one or more of the directors 
feels  it  is  necessary  to  take  independent  legal  and/or  financial  advice  at  the 
Company’s expense. There is an agreed procedure to enable them to do so.

At least twice a year the Audit Committee meets separately with the external auditors 
and the Group Audit Director without management being present. Further details on 
the work of the Audit Committee and its oversight of the relationships with the 
external auditors can be found under “Auditors” and the “Report from the Audit 
Committee” which are set out on pages 55 and 56.

Indemnification of directors
In accordance with our articles of association and to the extent permitted by the laws 
of England and Wales, directors are granted an indemnity from the Company in 
respect of liabilities incurred as a result of their office. In respect of those matters for 
which the directors may not be indemnified, we maintained a directors’ and officers’ 
liability insurance policy throughout the financial year. Neither our indemnity nor the 
insurance  provides  cover  in  the  event  that  a  director  is  proven  to  have  acted 
dishonestly or fraudulently. 

Board committees
The Board has established an Audit Committee, a Nominations and Governance 
Committee and a Remuneration Committee, each of which has formal terms of 
reference approved by the Board. The Board is satisfied that the terms of reference 
for each of these committees satisfy the requirements of the Combined Code and 
are reviewed internally on an ongoing basis by the Board. The terms of reference for 
all  Board  committees  can  be  found  on  our  website  at  www.vodafone.com/
governance or a copy can be obtained by application to the Company Secretary at 
our registered office.

The  committees  are  provided  with  all  necessary  resources  to  enable  them  to 
undertake  their  duties  in  an  effective  manner.  The  Company  Secretary  or  her 
delegate acts as secretary to the committees. The minutes of committee meetings 
are circulated to all directors.

Each committee has access to such information and advice, both from within the 
Group and externally, at the Company’s cost as it deems necessary. This may include 
the  appointment  of  external  consultants  where  appropriate.  Each  committee 
undertakes an annual review of the effectiveness of its terms of reference and makes 
recommendations to the Board for changes where appropriate.

Audit Committee
The members of the Audit Committee during the year, together with a record of 
their attendance at scheduled meetings which they were eligible to attend, are set 
out below:

John Buchanan
Alan Jebson
Nick Land, Chairman and financial expert
Anne Lauvergeon

Meetings attended
4/4
4/4
4/4
4/4

The  Audit  Committee  is  comprised  of  financially  literate  members  having  the 
necessary ability and experience to understand financial statements. Solely for the 
purpose of fulfilling the requirements of the Sarbanes-Oxley Act and the Combined 
Code, the Board has designated Nick Land, who is an independent non-executive 
director satisfying the independence requirements of Rule 10A-3 of the US Securities 
Exchange Act 1934, as its financial expert on the Audit Committee. Further details on 
Nick Land can be found in “Board of directors and Group management” on page 49.

The Audit Committee’s responsibilities include:

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overseeing the relationship with the external auditor;
reviewing our preliminary results announcement, half-year results and annual 
financial statements;
monitoring compliance with statutory and listing requirements for any exchange 
on which our shares and debt instruments are quoted;
reviewing the scope, extent and effectiveness of the activity of the Group internal 
audit department;

Nominations and Governance Committee
The members of the Nominations and Governance Committee during the year, 
together with a record of their attendance at scheduled meetings which they were 
eligible to attend, are set out below:

Sir John Bond, Chairman
John Buchanan
Luc Vandevelde

Meetings attended
3/3
3/3
3/3

The Nominations and Governance Committee’s key objective is to ensure that the 
Board comprises individuals with the requisite skills, knowledge and experience to 
ensure that it is effective in discharging its responsibilities. The Nominations and 
Governance Committee:

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leads the process for identifying and making recommendations to the Board of 
candidates for appointment as directors giving full consideration to succession 
planning and the leadership needs of the Group;
makes recommendations to the Board on the composition of the Nominations 
and Governance Committee and the composition and chairmanship of the Audit 
and Remuneration Committees;
regularly reviews the structure, size and composition of the Board including the 
balance of skills, knowledge and experience and the independence of the non-
executive directors, and makes recommendations to the Board with regard to any 
change; and
is responsible for the oversight of all matters relating to corporate governance, 
bringing any issues to the attention of the Board.

The Nominations and Governance Committee meets periodically when required. In 
addition to scheduled meetings there are a number of ad hoc meetings to address 
specific matters. No one other than a member of the Nominations and Governance 
Committee is entitled to be present at its meetings. The Chief Executive, other non-
executive directors and external advisors may be invited to attend.

Remuneration Committee
The members of the Remuneration Committee during the year, together with a 
record of their attendance at scheduled meetings which they were eligible to attend, 
are set out below:

Luc Vandevelde, Chairman
Simon Murray
Anthony Watson
Philip Yea

Meetings attended
5/5
3/5
5/5
5/5

Samuel Jonah was appointed to the Remuneration Committee on 11 May 2010.

In addition to scheduled meetings there are a number of ad hoc meetings to deal with 
specific matters. The responsibilities of the Remuneration Committee include:

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determining,  on  behalf  of  the  Board,  the  policy  on  the  remuneration  of  the 
Chairman, the executive directors and the senior management team;
determining the total remuneration packages for these individuals including any 
compensation on termination of office; and
appointing any consultants in respect of executive directors’ remuneration.

Vodafone Group Plc Annual Report 2010    53

Corporate governance continued

The Chairman and Chief Executive may attend the Remuneration Committee’s 
meetings by invitation. They do not attend when their individual remuneration is 
discussed. No director is involved in deciding his or her own remuneration.

with the Chairman, Chief Executive or Chief Financial Officer has either failed to 
resolve their concerns or for whom such contact is inappropriate.

At the 2007 AGM the shareholders approved amendments to the articles which 
enabled us to take advantage of the provisions in the Companies Act 2006 to 
communicate with our shareholders electronically. Following that approval, unless 
a  shareholder  has  specifically  asked  to  receive  a  hard  copy,  they  will  receive 
notification of the availability of the annual report on our website at www.vodafone.
com/investor. For the 2010 financial year shareholders will receive the notice of 
meeting and form of proxy in paper through the post unless they have previously 
opted to receive email communications. Shareholders continue to have the option 
to appoint proxies and give voting instructions electronically.

The principal communication with private investors is via the annual report and 
through the AGM, an occasion which is attended by all our directors and at which all 
shareholders present are given the opportunity to question the Chairman and the 
Board  as  well  as  the  Chairmen  of  the  Audit,  Remuneration  and  Nominations 
and Governance Committees. After the AGM shareholders can meet informally 
with directors.

A summary presentation of results and development plans is also given at the AGM 
before the Chairman deals with the formal business of the meeting. The AGM is 
broadcast live on our website (www.vodafone.com/agm) and a recording of the 
webcast can subsequently be viewed on our website. All substantive resolutions at 
our AGMs are decided on a poll. The poll is conducted by our registrars and scrutinised 
by Electoral Reform Services. The proxy votes cast in relation to all resolutions, 
including details of votes withheld, are disclosed to those in attendance at the 
meeting and the results of the poll are published on our website and announced via 
Regulatory News Service. Financial and other information is made available on our 
website (www.vodafone.com/investor) which is regularly updated.

A summary of our share and control structures is set out on pages 128 and 129 in the 
shareholder information section of this report.

Political donations
The directors consider that it is in the best interest of shareholders that we participate 
in public debate and opinion forming on matters which affect our business. In order 
not to inhibit these activities and to avoid inadvertent infringement of the Companies 
Act 2006, at the 2008 AGM the directors sought and received shareholders’ approval 
for the Company and its subsidiaries to be authorised, for the purposes of part 14 of 
the  Companies  Act  2006,  to  make  political  donations  and  to  incur  political 
expenditure during the period from the AGM to the conclusion of the AGM of in 2012 
or 29 July 2012, whichever is earlier, up to a maximum aggregate amount of £100,000 
per  year.  The  Company  and  its  subsidiaries  have  not  made  any  such  political 
donations during the year. It is our Group policy not to make political donations or 
incur political expenditure as those expressions are normally understood. 

Internal control and risk management
The Board has overall responsibility for the system of internal control. A sound 
system of internal control is designed to manage rather than eliminate the risk of 
failure to achieve business objectives and can only provide reasonable and not 
absolute assurance against material misstatement or loss. The process of managing 
the risks associated with social, environmental and ethical impacts is also discussed 
under “Corporate responsibility” on pages 45 to 47.

The Board has established procedures that implement in full the Turnbull Guidance 
“Internal Control: Revised Guidance for Directors on the Combined Code” for the year 
under review and to the date of approval of the annual report. These procedures, 
which are subject to regular review, provide an ongoing process for identifying, 
evaluating and managing the significant risks we face. See page 69 for management’s 
report on internal control over financial reporting.

Further information on the Remuneration Committee’s activities is contained in 
“Directors’ remuneration” on pages 57 to 67.

Executive Committee
The executive directors, together with certain other Group functional heads and 
regional chief executives, meet 12 times a year as the Executive Committee under 
the chairmanship of the Chief Executive. The Executive Committee is responsible for 
the day-to-day management of our businesses, our overall financial performance in 
fulfilment of strategy, plans and budgets and our capital structure and funding. It also 
reviews major acquisitions and disposals. The members of the Executive Committee 
and their biographical details are set out on pages 48 to 50.

Strategy Board
The Strategy Board met twice during the year to discuss strategy. This was attended by 
Executive Committee members and the chief executive officers of the major operating 
companies and other selected individuals depending on topics discussed.

Company Secretary
The Company Secretary acts as secretary to the Board and to the committees 
of the Board and, with the consent of the Board, may delegate responsibility for 
the  administration  of  the  committees  to  other  suitably  qualified  staff.  The 
Company Secretary:

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assists the Chairman in ensuring that all directors have full and timely access to all 
relevant information;
is responsible for ensuring that the correct Board procedures are followed and 
advises the Board on corporate governance matters; and
administers the procedure under which directors can, where appropriate, obtain 
independent professional advice at the Company’s expense.

The appointment or removal of the Company Secretary is a matter for the Board as 
a whole.

Relations with shareholders
We are committed to communicating our strategy and activities clearly to our 
shareholders and, to that end, we maintain an active dialogue with investors through 
a  planned  programme  of  investor  relations  activities.  The  investor  relations 
programme includes:

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formal  presentations  of  full  year  and  half-year  results  and  interim 
management statements;
briefing meetings with major institutional shareholders in the UK, the US and in 
Continental Europe after the half-year results and preliminary announcement, to 
ensure that the investor community receives a balanced and complete view of our 
performance and the issues we face;
regular meetings with institutional investors and analysts by the Chief Executive 
and the Chief Financial Officer to discuss business performance;
hosting  investors  and  analysts  sessions  at  which  senior  management  from 
relevant operating companies deliver presentations which provide an overview of 
each of the individual businesses and operations;
attendance by senior executives across the business at relevant meetings and 
conferences throughout the year;
responding to enquiries from shareholders and analysts through our Investor 
Relations team; and
www.vodafone.com/shareholder which is a section dedicated to shareholders on 
our website.

Overall  responsibility  for  ensuring  that  there  is  effective  communication  with 
investors and that the Board understands the views of major shareholders on matters 
such as governance and strategy rests with the Chairman, who makes himself 
available to meet shareholders for this purpose.

The senior independent director and other members of the Board are also available 
to meet major investors on request. The senior independent director has a specific 
responsibility to be available to shareholders who have concerns, for whom contact 

54    Vodafone Group Plc Annual Report 2010

Governance

Monitoring and review activities
There are clear processes for monitoring the system of internal control and reporting 
any significant control failings or weaknesses together with details of corrective 
action. These include:

Committee receives in writing details of relationships between the Company and 
Deloitte  LLP  that  may  have  a  bearing  on  their  independence  and  receives 
confirmation that they are independent of the Company within the meaning of the 
securities laws administered by the SEC.

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a formal annual confirmation provided by the chief executive and chief financial 
officer of each Group company certifying the operation of their control systems 
and highlighting any weaknesses, the results of which are reviewed by regional 
management, the Audit Committee and the Board;
a review of the quality and timeliness of disclosures undertaken by the Chief 
Executive and the Chief Financial Officer which includes formal annual meetings 
with the operating company or regional chief executives and chief financial 
officers and the Disclosure Committee;
periodic examination of business processes on a risk basis including reports on 
controls  throughout  the  Group  undertaken  by  the  Group  internal  audit 
department who report directly to the Audit Committee; and
reports from the external auditors on certain internal controls and relevant 
financial reporting matters presented to the Audit Committee and management.

In addition, the Audit Committee pre-approves the audit fee after a review of both the 
level of the audit fee against other comparable companies, including those in the 
telecommunications industry, and the level and nature of non-audit fees, as part of 
its review of the adequacy and objectivity of the audit process.

In a further measure to ensure auditor independence is not compromised, policies 
provide for the pre-approval by the Audit Committee of permitted non-audit services 
by Deloitte LLP. For certain specific permitted services the Audit Committee has pre-
approved that Deloitte LLP can be engaged by management subject to specified fee 
limits for individual engagements and fee limits for each type of specific service 
permitted. For all other services, or those permitted services that exceed the specified 
fee limits, the Chairman of the Audit Committee, or in his absence another member, can 
pre-approve services which have not been pre-approved by the Audit Committee.

Any controls and procedures, no matter how well designed and operated, can 
provide only reasonable and not absolute assurance of achieving the desired control 
objectives. Management is required to apply judgement in evaluating the risks we 
face  in  achieving  our  objectives,  in  determining  the  risks  that  are  considered 
acceptable to bear, in assessing the likelihood of the risks concerned materialising, 
in identifying our ability to reduce the incidence and impact on the business of risks 
that do materialise and in ensuring that the costs of operating particular controls are 
proportionate to the benefit.

A Risk Council meets twice a year to evaluate the risks that the business is facing and 
reports back to the Executive Committee and the Audit Committee which in turn 
report to the Board. The Risk Council is chaired by the Group Chief Financial Officer, 
facilitated by the Group Audit Director and attended by representatives from the 
three geographic regions, finance, mergers and acquisitions, strategy, technology, 
legal, external affairs and human resources.

Review of effectiveness
The Board and the Audit Committee have reviewed the effectiveness of the internal 
control system, including financial, operational and compliance controls and risk 
management, in accordance with the Combined Code for the period from 1 April 
2009 to 18 May 2010, the date of approval of our annual report. No significant failings 
or weaknesses were identified during this review. However had there been any such 
failings or weaknesses, the Board confirms that necessary actions would have been 
taken to remedy them.

Disclosure controls and procedures
We maintain “disclosure controls and procedures”, as such term is defined in Rule 
13a-15(e) of the Exchange Act, that are designed to ensure that information required to 
be disclosed in reports that we file or submit under the Exchange Act is recorded, 
processed, summarised and reported within the time periods specified in the Securities 
and Exchange Commission rules and forms, and that such information is accumulated 
and communicated to management, including our Chief Executive and Chief Financial 
Officer as appropriate, to allow timely decisions regarding required disclosure.

The directors, the Chief Executive and the Chief Financial Officer have evaluated the 
effectiveness of the disclosure controls and procedures and, based on that evaluation, 
have concluded that the disclosure controls and procedures are effective at the end 
of the period covered by this document.

Going concern
The going concern statement required by the Listing Rules and the Combined Code 
is set out in the Directors’ statement of responsibility on page 69.

Auditors
Following a recommendation by the Audit Committee, and in accordance with 
Section 489 of the Companies Act 2006, a resolution proposing the reappointment 
of Deloitte LLP as our auditors will be put to the shareholders at the 2010 AGM. We 
do not indemnify our external auditors.

In its assessment of the independence of the auditors and in accordance with the US 
Public Company Accounting Oversight Board’s standard on independence, the Audit 

In addition to their statutory duties, Deloitte LLP are also employed where, as a result 
of their position as auditors, they either must, or are best placed to, perform the work 
in question. This is primarily work in relation to matters such as shareholder circulars, 
Group borrowings, regulatory filings and certain business acquisitions and disposals. 
Other work is awarded on the basis of competitive tender.

During the year Deloitte LLP and its affiliates charged the Group £9 million (2009: £8 
million, 2008: £7 million) for audit and audit-related services and a further £1 million 
(2009: £1 million, 2008: £2 million) for non-audit assignments. An analysis of these 
fees can be found in note 4 to the consolidated financial statements.

US listing requirements
On 29 October 2009 the Company transferred its american depositary shares from 
the New York stock exchange to the NASDAQ Stock Market LLC (‘NASDAQ’). We are 
subject to the rules of NASDAQ as well as US securities laws and the rules of the SEC. 
NASDAQ requires US companies listed on the exchange to comply with NASDAQ’s 
corporate governance rules but foreign private issuers, such as the Company, are 
exempt from many of those rules. However pursuant to NASDAQ Listing Rule 5615 
we are required to disclose a summary of any material ways in which the corporate 
governance  practices  we  follow  differ  from  those  required  by  NASDAQ  for  US 
companies. The material differences are as follows:

Independence
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The  NASDAQ  rules  require  that  a  majority  of  the  Board  be  comprised  of 
independent  directors  and  the  rules  include  detailed  definitions  that  US 
companies must use for determining independence.
The Combined Code requires a company’s board of directors to assess and make 
a determination as to the independence of its directors.

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While  the  Board  does  not  explicitly  take  into  consideration  NASDAQ’s  detailed 
definitions,  it  has  carried  out  an  assessment  based  on  the  requirements  of  the 
Combined Code and has determined in its judgement that all of the non-executive 
directors are independent within those requirements. At 18 May 2010 the Board 
comprised the Chairman, four executive directors and nine non-executive directors.

Committees
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NASDAQ rules require US companies to have a nominations committee, an audit 
committee and a compensation committee, each composed entirely of independent 
directors, with the nominations committee and audit committee required to have a 
written charter that addresses the committees’ purpose and responsibilities.
Our Nominations and Governance Committee and Remuneration Committee 
have terms of reference and composition that comply with the Combined Code’s 
requirements.
The Nominations and Governance Committee is chaired by the Chairman of the 
Board and its other members are non-executive directors of the Company and the 
Chief Executive.
The Remuneration Committee is composed entirely of non-executive directors 
whom the Board has determined to be independent.
The Audit Committee is composed entirely of non-executive directors whom the 
Board has determined to be independent and who meet the requirements of Rule 
10A-3 of the Exchange Act.

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Vodafone Group Plc Annual Report 2010    55

Corporate governance continued

We consider that the terms of reference of these committees, which are available on 
our  website  (www.vodafone.com/governance),  are  generally  responsive  to  the 
relevant NASDAQ rules but may not address all aspects of these rules.

Code of conduct
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Under NASDAQ rules US companies must adopt a code of conduct applicable to 
all directors, officers and employees.
We have adopted a Code of Ethics in compliance with Section 406 of the US 
Sarbanes-Oxley  Act  of  2002  which  is  applicable  to  the  senior  financial  and 
principal executive officers. We have made our Code of Ethics available to the 
public on our website at (www.vodafone.com/governance).
We have also adopted a Group governance manual which provides the first level 
of  the  framework  for  governance  within  which  our  businesses  operate.  The 
manual is a reference for chief executives and their teams and applies to all 
directors and employees.

Quorum
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Under NASDAQ rules companies are required to have a minimum quorum of 33.33% 
of the shareholders of ordinary shares for shareholder meetings. However our 
articles of association provide for a quorum for general meetings of shareholders of 
two shareholders regardless of the level of their aggregate share ownership.

Related party transactions
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The NASDAQ rules require companies to conduct appropriate reviews of related 
party transactions and potential conflicts of interest via the company’s audit 
committee or other independent body of the board of directors. 
We are subject to extensive provisions under the Listing Rules issued by the 
Financial Services Authority in the UK (the “Listing Rules”) governing transactions 

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with related parties, as defined therein, and the Companies Act 2006 also restricts 
the extent to which companies incorporated in England and Wales may enter into 
related party transactions. 
Our articles of association contain provisions regarding disclosure of interests by 
our directors and restrictions on their votes in circumstances involving conflicts 
of interest. 
In  lieu  of  obtaining  an  independent  review  of  related  party  transactions  for 
conflicts of interests, but in accordance with the Listing Rules, the Companies Act 
2006 and our articles of association, we seek shareholder approval for related 
party transactions that meet certain financial thresholds or where transactions 
have unusual features. 
The concept of a related party for the purposes of NASDAQ’s listing rules differs in 
certain respects from the definition of a transaction with a related party under the 
Listing Rules.

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Shareholder approval
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NASDAQ requires shareholder approval for certain transactions involving the sale 
or issuance by a listed company of share capital. 
Under the NASDAQ rules, whether shareholder approval is required for such 
transactions depends on, among other things, the number of shares to be issued 
or sold in connection with a transaction, while we are bound by the provisions of 
the Listing Rules which state that shareholder approval is required, among other 
things, when the size of a transaction exceeds a certain percentage of the size of 
the listed company undertaking the transaction. 
In accordance with our articles of association we also seek shareholder approval 
annually for issuing shares and to dis-apply the pre-emption rights that apply 
under law in line with limit guidelines issued by investor bodies.

Report from the Audit Committee
The Audit Committee assists the Board in carrying out its responsibilities in relation 
to financial reporting requirements, risk management and the assessment of 
internal controls. The Audit Committee also reviews the effectiveness of the 
Company’s internal audit function and manages the Company’s relationship with 
the external auditors.

The composition of the Audit Committee is shown in the table on page 53 and its 
terms of reference can be found on the Vodafone website (www.vodafone.com/
governance). By invitation of the Chairman of the Audit Committee, the Chief 
Executive, the Chief Financial Officer, the Group Financial Controller, the Director 
of Financial Reporting, the Group Audit Director and the external auditors also 
attend the Audit Committee meetings. Also invited to attend certain meetings 
are relevant people from the business to present sessions on issues designed 
to enhance the Audit Committee’s awareness of key issues and developments 
in the business which are relevant to the Audit Committee in the performance of 
its role.

During  the  year  ended  31  March  2010  the  principal  activities  of  the  Audit 
Committee were as follows:

Financial reporting
The Audit Committee reviewed and discussed with management and the external 
auditors the half-year and annual financial statements focusing on, without 
limitation, the quality and acceptability of accounting policies and practices, the 
clarity of the disclosures and compliance with financial reporting standards and 
relevant financial and governance reporting requirements. To aid their review, the 
Audit Committee considered reports from the Group Financial Controller and the 
Director  of  Financial  Reporting  and  also  reports  from  the  external  auditors, 
Deloitte LLP, on the scope and outcome of their half-year review and annual audit.

Risk management and internal control
The Audit Committee reviewed the process by which the Group evaluated its 
control environment, its risk assessment process and the way in which significant 
business risks were managed. It also considered the Group Audit Director’s reports 
on the effectiveness of internal controls, significant identified frauds and any 

identified fraud that involved management or employees with a significant role in 
internal controls. The Audit Committee was also responsible for oversight of the 
Group’s compliance activities in relation to Section 404 of the Sarbanes-Oxley Act.

Internal audit
The Audit Committee monitored and reviewed the scope, extent and effectiveness 
of the activity of the Group internal audit department and received reports from 
the  Group  Audit  Director  which  included  updates  on  audit  activities  and 
achievement against the Group audit plan, the results of any unsatisfactory audits 
and the action plans to address these areas, and resource requirements of the 
internal audit department. The Audit Committee held private discussions with the 
Group Audit Director throughout the year. An external evaluation of the internal 
audit department was undertaken during the year. It was confirmed to the Audit 
Committee that internal audit operates well within the standards expected of a 
company in the top ten of the FTSE.

External auditors
The Audit Committee reviewed and monitored the independence of the external 
auditors and the objectivity and effectiveness of the audit process and provided 
the Board with its recommendation to the shareholders on the reappointment of 
Deloitte LLP as external auditors. The Audit Committee approved the scope and 
fees for audit and permitted non-audit services provided by Deloitte LLP.

Private  meetings  were  held  with  Deloitte  LLP  to  ensure  that  there  were  no 
restrictions on the scope of their audit and to discuss matters without management 
being present.

Audit Committee effectiveness
The Audit Committee conducts a formal review of its effectiveness annually, and 
concluded  its  performance  was  effective.  Further  details  on  the  evaluation 
process can be found under “Performance evaluation” on page 52.

Nick Land   
On behalf of the Audit Committee

56    Vodafone Group Plc Annual Report 2010

Governance

Remuneration Committee
The Remuneration Committee is comprised to exercise independent judgement and 
consists only of independent non-executive directors. For further details, the terms 
of reference can be found on page 53.

Remuneration Committee
Chairman
Committee members

Luc Vandevelde
Simon Murray
Anthony Watson
Philip Yea

Management attendees
Chief Executive
Group HR Director
Group Reward Director 
Head of Group Reward

Vittorio Colao
Ronald Schellekens
Tristram Roberts (until 31 October 2009)
Adam Parsons (1 November 2009 to 31 March 2010)

External advisors
During the year Towers Watson supplied market data and advice on market practice 
and governance. PricewaterhouseCoopers LLP provided performance analysis and 
advice on plan design and performance measures. Both advisors were appointed by 
the Remuneration Committee in 2007.

The advisors also provided advice to the Company on general human resource and 
compensation  related  matters.  In  addition,  PricewaterhouseCoopers  LLP  also 
provided a broad range of tax, share scheme and advisory services to the Group 
during the 2010 financial year.

As noted in his biographical details on page 49 of this annual report, during the year 
Philip Yea joined an advisory board for PricewaterhouseCoopers LLP. In light of their 
role as advisor to the Remuneration Committee on remuneration matters, this 
appointment was considered by the Committee and it was determined that there is 
no conflict or potential conflict arising.

Meetings
The Remuneration Committee had five meetings during the year.

Directors’ remuneration

Dear Shareholder

This year the work of the Remuneration Committee took place against a background 
of very challenging business conditions in the global economy. In this environment 
the Committee maintained its focus on ensuring that the Company’s remuneration 
policies in general, and the packages of the executive directors in particular, were 
designed to allow the Company to recruit, retain and motivate its talented people and 
to ensure those people were fully incentivised to maximise shareholder value. 

At the start of the year a key focus for the Company was the generation of cash flow. 
This was reflected in the weighting applied to this measure in the short-term plan. As 
the focus now moves more to growing revenue and market share the weightings 
have been modified for the coming year to appropriately reflect this change.

The structure of the long-term plan has also been reviewed and the Committee 
believes that the current design remains appropriate with its strong continued focus 
on both cash flow and total shareholder return. 

As well as considering the current package, the Remuneration Committee continues 
to  monitor  how  well  incentive  awards  made  in  previous  years  align  with  the 
Company’s performance. In this regard, the Committee is confident that there is a 
strong link between performance and reward.

The Remuneration Committee has appreciated the dialogue and feedback from 
investors and has taken account of their views when reviewing the incentive designs. 
This has been seen in two ways: i) in the alignment of the senior leadership population 
with the Board and the Executive Committee through the cascading down of the free 
cash  flow  performance  condition  in  the  long-term  plan;  and  ii)  in  the  greater 
differentiation that has been built into both short and long-term plans with individual 
performance being more rigorously measured and directly affecting award sizes. The 
Committee will continue to take an active interest in investors’ views and the voting 
on the remuneration report. As such, it hopes to receive your support at the AGM on 
27 July 2010.

Luc Vandevelde
Chairman of the Remuneration Committee
18 May 2010

Contents
The detail of this remuneration report is set out over the following pages, as follows:

Page 57 –  Remuneration Committee
Page 58 –  Overview of remuneration philosophy
Page 59 –  The remuneration package
Page 61 –  Awards made to executive directors during the 2010 financial year
Page 61 –  Amounts executive directors will actually receive in the 2011 financial year
Page 62 –  Other considerations
Page 63 –  Audited information for executive directors
Page 66 –  Non-executive directors remuneration
Page 66 –  Audited information for non-executive directors’ serving during the year 

ended 31 March 2010

Page 67 –  Beneficial interests

Vodafone Group Plc Annual Report 2010    57

Directors’ remuneration continued

Overview of remuneration philosophy 
Remuneration policy 
The  Remuneration  Committee  commissioned  a  full  review  of  the  reward 
arrangements for the Company’s executive directors in the 2008 financial year and 
the remuneration policy was last updated at this point. The policy is felt to be 
appropriate for the coming financial year.

Vodafone wishes to provide a level of remuneration which attracts, retains and 
motivates executive directors of the highest calibre. To maximise the effectiveness 
of the remuneration policy careful consideration will be given to aligning the 
remuneration package with shareholder interests and best practice.

 ■

Summary of key reward philosophies (continued)
Risk and reward
 ■

In  setting  the  balance  between  base  salary,  annual  bonus  and  long-term 
incentive levels, the Remuneration Committee has considered the risk involved 
in the incentive schemes and is satisfied that the following design elements 
mitigate the principal risks:
■■

the heavy weighting towards long-term incentives;
the  need  for  short-term  incentive  payouts  to  be  used  to  purchase  and 
hold  investment  shares  in  order  to  fully  participate  in  the  long-term 
arrangements; and
 the enhanced weighting on non-financial measures in the short-term plan.
■■
The Remuneration Committee will continue to consider the risks involved in 
the incentive plans on an on-going basis. 

■■

The aim is to target an appropriate level of remuneration for managing the 
business in line with the strategy. There will be the opportunity for executive 
directors to achieve significant upside for truly exceptional performance. 

Changes to plans for the 2011 financial year 
The table below sets out any changes to the individual elements of the reward 
package for the 2011 financial year:

In setting total remuneration the Remuneration Committee will consider a 
relevant group of comparators which will be selected on the basis of the role 
being considered. Typically no more than three reference points will be used. 
These  will  be  as  follows:  top  European  companies,  top  UK  companies  and, 
particularly for scarce skills, the relevant market in question. 

Reward elements
Base salary
Annual bonus

2011 financial year
No change to the benchmarking policy.
There has been a re-balancing of the 
weighting for the performance measures 
to focus on service revenue. A competitive 
performance assessment has been 
introduced which incorporates net 
promotor score and in some markets 
customer delight index.
No change to the plan design.
 No changes to the level of investment 
an individual may make.

Long-term incentive plan
Investment opportunity

Setting remuneration levels
The remuneration package for executive directors is benchmarked by reference to 
total data for the base salary, annual bonus and long-term incentive levels combined. 
The principal comparator group (used for benchmarking only) is made up of 28 top 
European companies excluding any in the financial services sector.

When undertaking the benchmarking process the Remuneration Committee makes 
assumptions that individuals will invest their own money into the long-term incentive 
plan. This means that individuals will need to make a significant investment in order 
to achieve a market competitive level of remuneration. 

Comparison of the ratio of fixed pay to variable pay
The base salary and pension contributions to executives are considered to be fixed 
levels of remuneration. The annual bonus and the long-term incentive awards are 
variable, i.e. the actual value the executive receives will depend on the performance 
of the Company.

As can be seen below the variable elements of the executive directors remuneration 
package are in excess of 77% assuming target performance, maximum co-investment 
and no movement in current share price.

Analysis of executive directors pay as a percentage of total package
Chief Executive 

Other executive directors

21.4

22.7

50.8

6.4

21.4

Base
Pension
allowance
Bonus
Long-term 
incentives

47.8

6.8

22.7

Base
Pension
allowance
Bonus
Long-term 
incentives

These comparators reflect the fact that currently the majority of the business is 
in Europe, the Company’s primary listing is in the UK and that the Remuneration 
Committee is aware that, in some markets, the competition is tough for the very 
best talent.

A high proportion of total remuneration will be awarded through short-term and 
long-term performance related remuneration. The Remuneration Committee 
believes that incorporating and setting appropriate performance measures and 
targets in the package is paramount – this will be reflected in an appropriate 
balance of operational and equity performance.

Finally, to fully embed the link to shareholder alignment, all executive directors 
are  expected  to  comply  with  the  rigorous  and  stretching  share  ownership 
requirements set by the Remuneration Committee. 

Summary of key reward philosophies
Link to business strategy
 ■

 ■

 ■

Performance conditions have been determined to align with business strategy 
and to maximise shareholder value.
The annual bonus continues to support the short-term operational performance 
of the business by measuring against the business fundamentals of revenue, 
profit, cash flow and competitive performance.
The long-term incentive measures performance against:
■■

free cash flow, which is believed to be the single most important operational 
measure; and
total shareholder return (‘TSR’) relative to our key competitors.

■■

Shareholder alignment
 ■

The  executives  are  required  to  meet  stretching  share  ownership 
requirements which are supported by the opportunity to invest into the long-
term incentive plan.
The performance conditions on the long-term incentive plan are there to 
underpin shareholder value creation.

 ■

58    Vodafone Group Plc Annual Report 2010

 
 
Governance

The remuneration package 
The table below summarises the plans used to reward the executive directors in the 2010 financial year.

Base salary

Annual bonus
Group Short-Term Incentive 
Plan (‘GSTIP’)(1) 

Summary

Grant policy

 ■

 ■

Set by the Remuneration Committee as part of the overall benchmarking 
process (see previous page). 
Benchmark assumed to be the market level for the role.

 ■

Base salaries set annually on 1 July.

 Remuneration Committee reviews performance against targets over the 
financial year. Actual results measured against the budget set at the start of 
the year.
Summary of the plan in the 2010 financial year
  ■ 2010 performance measures:

■■

■■

Three key financial measures: operating profit (25%), service revenue (25%) 
and free cash flow (35%); and
Customer delight (15%) – customer satisfaction is a key component in the 
Group’s success.

 ■

 ■

 ■

 ■

Bonus levels reviewed annually. Mix of 
performance measures and the performance 
targets also reviewed.
Annual bonus paid in cash in June each year for 
performance over the previous financial year.
Target bonus is 100% of base salary earned over 
the financial year.
Maximum bonus is 200% of base salary earned 
and is only paid out for exceptional performance.

Changes for the 2011 financial year
  ■ Performance measures for the 2011 financial year:

■■

■■

■■

Rebalance  of  weightings  to  focus  on  service  revenue  to  stimulate  top 
line growth;
Introduction of a competitive performance assessment to include customer 
satisfaction; and
Split of measures for the 2011 financial year: operating profit (20%), service 
revenue (30%), free cash flow (20%) and competitive performance 
assessment (30%).

Long-term incentives (details on page 60)
Global Long-Term Incentive 
Plan (‘GLTI’) base awards

 ■
 ■

Long-term incentive all delivered in performance shares.
Base award has vesting period of three years, subject to a matrix of two 
performance measures over this period: 
■■

Firstly, an operational performance measure (free cash flow); and
Secondly, an equity performance multiplier (relative TSR).

■■
Performance details set out in more detail on page 60.

 ■
 ■

 ■

 ■

 ■

 ■

Base award set annually and made in June.
The Chief Executive’s base award will have a 
target face value of 137.5% of base salary 
(maximum 550%) in June 2010. 
The base award for other executive directors will 
have a target face value of 110% of base salary 
(maximum 440%) in June 2010.

Matching award made annually in June in line with 
the investment made.
Executive directors can co-invest up to two times 
net base salary.
Matching award will have a face value equal to 
50% of the equivalent multiple of gross basic 
salary invested.

 ■

 ■

The Chief Executive is required to hold four times 
base salary.
Other executive directors are required to hold 
three times base salary.

Individuals may purchase Vodafone shares and hold them in trust for 
three years in order to receive additional performance shares in the form 
of a GLTI matching award.
Matching awards made under the GLTI plan have the same performance 
measures as the base award.
Matching award used to encourage increased share ownership and 
supports the share ownership requirements set out below.

Option to co-invest into the GLTI plan designed to encourage executives 
to meet their share ownership requirements.
Ownership against the requirements must be met after five years. 
Progress towards this requirement reviewed by the Remuneration 
Committee before granting long-term awards. 

The Chief Financial Officer is a member of the UK defined benefit scheme 
for pensionable salary up to the scheme cap of £110,000. Details of this are 
set out in the pensions table on page 63. He receives the cash allowance set 
out below on pensionable salary over the scheme cap.

 ■

 ■

The Chief Financial Officer is the only executive 
director to receive this benefit.
The UK defined benefit scheme closed to future 
accrual by existing members on 31 March 2010.

 ■

The pension contribution or cash allowance is available for the executives 
to make provisions for their retirement.

 ■

30% of basic salary taken either as a cash 
payment or a pension contribution. 

 ■
 ■
 ■

Company car or cash allowance worth £19,200 per annum.
Private medical insurance.
Chauffeur services, where appropriate, to assist with their role.

   ■ Benefits reviewed from time to time.

Note:
(1)   GSTIP targets are not disclosed as they are commercially sensitive.

Vodafone Group Plc Annual Report 2010    59

 ■

 ■

 ■

 ■

 ■

 ■
 ■

 ■

Co-investment 
matching awards

Share ownership
requirements

Other remuneration
Defined benefit pension

Defined contribution 
pension/cash allowance

Benefits

 
Directors’ remuneration continued

Details of the GLTI performance shares
The number of shares vesting depends on the performance of two measures: free cash flow and relative TSR. This section sets out how the performance of each of the two 
measures is calculated.

Underlying operational performance – adjusted free cash flow
The free cash flow performance is based on a three year cumulative adjusted free cash flow figure. The definition of adjusted free cash flow is reported free cash 
flow excluding:

 ■
 ■
 ■

Verizon Wireless additional distributions;
Foreign exchange movements over the performance period; and
Material one-off tax settlements.

The cumulative adjusted free cash flow target and range for awards in the 2011, 2010 and 2009 financial years are set out in the table below:

Performance
Threshold
Target
Superior
Maximum

2011
Vesting
percentage
50%
100%
150%
200%

£bn
17.50
20.50
21.75
23.00

2010
 Vesting
percentage
50%
100%
150%
200%

£bn
15.50
18.00
19.25
20.50

2009
Vesting
percentage
50%
100%
150%
200%

£bn
15.50
17.50
18.50
19.50

The target free cash flow level is set by reference to the Company’s three year plan and market expectations. The Remuneration Committee consider the 2011, 2010 and 
2009 targets to be stretching ones.

TSR out-performance of a peer group median
We have a limited number of appropriate peers and this makes the measurement of a relative ranking system volatile. As such, the out-performance of the median of a peer 
group is felt to be the most appropriate TSR measure. The peer group for the performance condition for the 2011, 2010 and 2009 financial years is:

 ■
 ■
 ■
 ■
 ■
 ■

BT Group;
Deutsche Telekom;
France Telecom;
Telecom Italia;
Telefonica; and 
Emerging market composite (consists of the average TSR performance of Bharti, MTN and Turkcell).

The relative TSR position will determine the performance multiplier. This will be applied to the free cash flow vesting percentage. There will be no multiplier until TSR 
performance exceeds median. Above median the following table will apply to the 2011, 2010 and 2009 financial years (with linear interpolation between points): 

Median
65th percentile
80th percentile (upper quintile)

The performance measure has been calibrated using statistical techniques.

Combined vesting matrix
The combination of the two performance measures gives a combined vesting matrix as follows: 

Free cash flow measure
Threshold
Target
Superior
Maximum

Out- 
performance
of peer group
median

Multiplier
0.0% p.a. No increase
1.5 times
4.5% p.a.
2.0 times
9.0% p.a.

Up to median
50%
100%
150%
200%

TSR performance
80th
100%
200%
300%
400%

65th 
75%
150%
225%
300%

The combined vesting percentages are applied to the target number of shares granted.

The free cash flow performance is externally verified and approved by the Remuneration Committee. The performance assessment in respect of the TSR out-performance 
of a peer group median is undertaken by PricewaterhouseCoopers LLP.

60    Vodafone Group Plc Annual Report 2010

 
 
 
 
Governance

Awards made to executive directors during the 2010 financial year

Reward elements
Base salary

Annual bonus

Long-term incentive plan

Investment opportunity

Vittorio Colao
Vittorio’s base salary was not 
increased from £975,000 in 
July 2009.

Andy Halford 
Andy’s base salary was not 
increased from £674,100 in July 
2009.

The target bonus was £975,000 
and the maximum bonus was 
£1,950,000.
In June 2009 the base award 
for the Chief Executive had 
a face value of 137.5% of base 
salary at target.
Vittorio invested 55% of the 
maximum into the GLTI plan  
(529,098 shares) and therefore 
received a matching award  
with a face value of 55% base 
salary at target.

The target bonus was £674,100 
and the maximum bonus was 
£1,348,200.
In July 2009 the base award for 
the Chief Financial Officer had  
a face value of 110% of base  
salary at target.
Andy invested 73% of the 
maximum into the GLTI plan  
(486,146 shares) and therefore 
received a matching award  
with a face value of 73%  
base salary at target.

Michel Combes
Michel’s base salary increased 
from £720,000 to £740,000 on  
1 June 2009 on promotion to  
the Board.
The target bonus was £736,667 
and the maximum bonus was 
£1,473,334.
In June 2009 the base award 
for the Chief Executive, Europe 
had a face value of 110% of 
base salary at target.
Michel invested 21% of the 
maximum into the GLTI plan  
(156,014) shares and therefore 
received a matching award  
with a face value of 21%  
base salary at target.

Stephen Pusey
Stephen’s base salary increased 
from £445,200 to £500,000 on  
1 June 2009 on promotion to  
the Board.
The target bonus was £490,867 
and the maximum bonus was 
£981,734.
In June 2009 the base award for 
the Chief Technology Officer 
had a face value of 110% of base 
salary at target.
Stephen invested 30% of the 
maximum into the GLTI plan  
(147,896 shares) and therefore 
received a matching award  
with a face value of 30% base 
salary at target.

Amounts executive directors will actually receive in the 2011 financial year
As previously explained a very large percentage of the executive directors’ package is made up of variable pay subject to performance. The information below explains 
what the executive directors who were on the Board on 31 March 2010 will actually receive from awards made previously with performance conditions which ended on 
31 March 2010 but that will vest in the 2011 financial year.

As previously noted there were no salary increases, other than for promotions, for the executive directors during the 2010 financial year. However the Remuneration 
Committee felt that it was appropriate to review base salary levels for the 2011 financial year. Accordingly, the new salaries shown below will become effective 1 July 2010. 
In the case of Vittorio Colao this is his first increase since his promotion to the role of Chief Executive two years ago and reflects his outstanding leadership of the Company 
in a very difficult environment.

The executive directors 2009/10 GSTIP is payable in June 2010 with actual payments detailed in the table below. Vittorio Colao, Andy Halford and Stephen Pusey were 
measured solely against Group performance, whilst Michel Combes was measured on both Group and Europe Region performance. Group performance was at or above 
target for each of the key financial measures particularly with respect to free cash flow.

Later in 2010 the GLTI share options granted in 2007 will vest. The threshold relative TSR performance target for the 2007 GLTI performance shares was met and, as such, 
shares will vest from this award at 25%. In all cases performance was determined at 31 March 2010 year end. These figures are set out in the table below (only the 2009/10 
GSTIP payment is included in the audited section towards the end of the directors’ remuneration report).

Base salary
Base salary effective from July 2010 
GSTIP (Annual bonus)(1)
Target (100% of base salary earned over 2010)
Percentage of target achieved for the 2010 financial year 
Actual bonus payout in June 2010 
GLTI share options
Exercise price 
GLTI share options awarded in July 2007 
Vesting percentage based on three year earnings per share (‘EPS’) growth 
GLTI share options vesting in 2010 
GLTI performance shares
GLTI performance share awarded in July 2007
Vesting percentage based on relative TSR 
GLTI performance shares vesting in 2010 

 Vittorio Colao

Andy Halford Michel Combes

Stephen Pusey

£1,065,000 

£700,000

£770,000

£550,000

 £975,000 
128.7% 
£1,254,825 

£674,100
128.7%
£867,567

£736,667
111.0%
£817,700

£490,867
128.7%
£631,746

162.5p 
3,003,575 
 100% 
3,003,575 

162.5p
2,295,589
100%
2,295,589 

1,557,409
25%
389,352

1,190,305
25%
297,576 

–
–
–
–

–
–
–

162.5p
947,556
100%
947,556

491,325
25%
122,831

Note:
(1)  More information on key performance indicators, against which Group performance is measured, can be found in “Key performance indicators” on page 24.

Vodafone Group Plc Annual Report 2010    61

Directors’ remuneration continued

Other considerations
Service contracts of executive directors
The Remuneration Committee has determined that after an initial term of up to two 
years’ duration executive directors’ contracts should thereafter have rolling terms 
and be terminable on no more than one year’s notice.

Dilution
All awards are made under plans that incorporate dilution limits as set out in the 
guidelines for share incentive schemes published by the Association of British 
Insurers. The current estimated dilution from subsisting awards, including executive 
and all-employee share awards, is approximately 3.1% of the Company’s share capital 
at 31 March 2010 (3.3% at 31 March 2009). 

All  current  executive  directors’  contracts  have  an  indefinite  term  (to  normal 
retirement date) and one year notice periods. No payments should normally be 
payable on termination other than the salary due for the notice period and such 
entitlements under incentive plans and benefits that are consistent with the terms 
of such plans.

Funding
A mixture of newly issued shares, treasury shares and shares purchased in the market 
by the employee benefit trust is used to satisfy share-based awards. This policy is 
kept under review.

Vittorio Colao
Andy Halford
Michel Combes
Stephen Pusey

Date of 
service agreement 
27 May 2008 
20 May 2005
1 June 2009
1 June 2009 

Notice period
12 months
12 months
12 months
12 months

Other matters
The share incentive plan and the co-investment into the GLTI plan include restrictions 
on the transfer of shares while the shares are subject to the plan. Where, under an 
employee share plan operated by the Company, participants are the beneficial 
owners of the shares but not the registered owner, the voting rights are normally 
exercised by the registered owner at the discretion of the participant.

All of the Company’s share plans contain provisions relating to a change of control. 
Outstanding awards and options would normally vest and become exercisable on a 
change of control subject to the satisfaction of any performance conditions at 
that time.

TSR performance
The  following  chart  shows  the  performance  of  the  Company  relative  to  the 
FTSE100 index and FTSE Global Telecoms index. We were a constituent of both 
throughout the 2010 financial year.

Five year historical TSR performance growth in the value of a hypothetical £100 
holding over five years. FTSE 100 and FTSE Global Telecoms comparison based 
on spot values

175

150

125

100

75

March 2005

March 2006

March 2007

March 2008

March 2009

March 2010

Key: ― FTSE 100 ― Vodafone Group ― FTSE Global Telecoms

Notes:
(1)   Graph provided by Towers Watson and calculated according to a methodology that is compliant 
with the requirements of The Large and Medium Sized Companies and Groups (Accounts & 
Reports) Regulation 2008.

(2)   Data sources: FTSE and Datastream.
(3)   Performance of the Company shown by the graph is not indicative of vesting levels under the 

Company’s various incentive plans.

Fees retained for external non-executive directorships
Executive  directors  may  hold  positions  in  other  companies  as  non-executive 
directors. In the 2010 financial year Michel Combes was the only executive director 
with such a position held at AS System SA. He retained fees of €33,120 in relation 
to this position over the full financial year. Fees were retained in accordance with 
Group policy.

Cascade to senior management 
The principles of the policy are cascaded, where appropriate, to the other members 
of the Executive Committee as set out below.

Cascade of policy to Executive Committee – 2010 financial year
Total remuneration and base salary
Methodology consistent with the executive directors.
Annual bonus
The annual bonus is based on the same measures. However in some 
circumstances these are measured within a region or business area rather than 
across the whole Group.
Long-term incentive
The long-term incentive is consistent with the executive directors including 
the opportunity to invest in the GLTI to receive matching awards. In addition,  
Executive Committee members have a share ownership requirement of two  
times base salary.

All-employee share plans
The executive directors are also eligible to participate in the all-employee plans.

Summary of plans
Global AllShare Plan
A significant number of employees were granted an award of 340 shares 
AllShares each on 1 July 2009. These awards vest after two years. In March 
2010 the Remuneration Committee stated there would be no further grants.
Sharesave
The Vodafone Group 2008 Sharesave Plan is an HM Revenue & Customs 
(‘HMRC’) approved scheme open to all permanently employed UK staff. 
Options under the plan are granted at up to a 20% discount to market value. 
Executive directors’ participation is included in the option table on page 65.
Share Incentive Plan
The Vodafone Share Incentive Plan is an HMRC approved plan open to all staff 
permanently employed by a Vodafone Company in the UK. Participants may 
contribute up to a maximum of £125 per month which the trustee of the plan 
uses to buy shares on their behalf. An equivalent number of shares are 
purchased with contributions from the employing company. UK based 
executive directors are eligible to participate.

62    Vodafone Group Plc Annual Report 2010

 
Governance

Audited information for executive directors
Remuneration for the year ended 31 March 2010
The remuneration of executive directors was as follows:

Chief Executive
Vittorio Colao

Other executive directors

Andy Halford
Michel Combes
Stephen Pusey

Former Chief Executive

Arun Sarin

Total 

Salary/fees
2009
£’000

 2010
 £’000

975

674
737
491

932

666
–
–

Incentive schemes(1)

2010
£’000

1,255

868
818
632

2009
£’000

881

650
–
–

–
2,877

436
2,034

–
3,573

434
1,965

Cash in lieu of pension
2009
£’000

2010
£’000

Benefits/other(2)

2010
£’000

2009
£’000

2010
£’000

Total
2009
£’000

292

169
221
147

–
829

280

167
–
–

–
447

146

171

2,668

2,264

26
52
38

–
262

25
–
–

553
749

1,737
1,828
1,308

–
7,541

1,508
–
–

1,423
5,195

Notes:
(1)    These figures are the cash payouts from the 2010 financial year Vodafone Group Short-Term Incentive Plan applicable to the year ended 31 March 2010. These awards are in relation to the performance 

against targets in adjusted operating profit, service revenue, free cash flow, total communications revenue and customer delight index for the financial year ended 31 March 2010.

(2)  Includes amounts in respect of cost of living allowance, private healthcare and car allowance.

The aggregate remuneration we paid to our collective senior management(1) for services for the year ended 31 March 2010 is set out below. The aggregate number of senior 
management at 31 March 2010 was eight, the same as at 31 March 2009.

Salaries and fees
Incentive schemes(2)
Cash in lieu of pension
Benefits/other
Total

 2010
 £’000
3,655
4,417
164
3,376
11,612

2009
£’000
3,896
2,984
399
2,949
10,228

Notes:
(1)   Aggregate remuneration for senior management is in respect of those individuals who were members of the Executive Committee during the year ended 31 March 2010, other than executive directors, 

and reflects compensation paid from either 1 April 2009 or date of appointment to the Executive Committee, to 31 March 2010 or date of leaving, where applicable.

(2)  Comprises the incentive scheme information for senior management on an equivalent basis to that disclosed for directors in the table at the top of this page. Details of share incentives awarded to 

directors and senior management are included in footnotes to “Long-term incentives” on page 64.

Pensions
Vittorio Colao, Michel Combes and Stephen Pusey have elected to take a cash allowance of 30% of base salary in lieu of pension contributions. 

Andy Halford was a contributing member of the Vodafone Group Pension Scheme, a UK defined benefit scheme approved by HMRC until 31 March 2010. The scheme 
provides a benefit of two-thirds of pensionable salary after a minimum of 20 years’ service. The normal retirement age is 60 but directors may retire from age 55 with a 
pension proportionately reduced to account for their shorter service, but with no actuarial reduction. Andy’s pensionable salary is capped in line with the Vodafone Group 
pension scheme rules at £110,000. Andy has elected to take a cash allowance of 30% of base salary in lieu of pension contributions on salary above the scheme cap. Liabilities 
in respect of the pension schemes in which the executive directors participate are funded to the extent described in note 23 to the consolidated financial statements. In 
January 2010 Vodafone confirmed it would close its UK defined benefit scheme to future accrual by existing members on 31 March 2010. From 1 April 2010 Andy Halford 
will be paid a cash allowance in lieu of pension of 30% of his full basic salary.

All the individuals referred to above are provided benefits in the event of death in service. They also have an entitlement under a long-term disability plan from which two-
thirds of base salary, up to a maximum benefit determined by the insurer, would be provided until normal retirement date.

Pension benefits earned by the directors serving during the year ended 31 March 2010 were:

Vittorio Colao
Andy Halford
Michel Combes
Stephen Pusey

 Total accrued 
 benefit at 31
 March 2010(1)
£’000 
–
17.8
–
–

 Change in
accrued
benefit over

Transfer
value at 31

Transfer
value at 31

Change in
transfer value
over year less
member
the year(1) March 2010(2) March 2009(2) contributions
£’000
–
80.6
–
–

£’000
–
628.0
–
–

£’000
–
543.6
–
–

£’000
–
(6.5)
–
–

Change in
accrued
benefit in
excess of
inflation
£’000
–
(6.2)
–
–

Transfer value
of increase
in accrued
benefit net
of member
contributions
£’000
–
–
–
–

Employer
allocation/
contribution
to defined
contribution
plans 
£’000
–
–
–
–

Notes:
(1)   Andy Halford took the opportunity to take early retirement from the pension scheme due to the closure of the scheme on 31 March 2010. In accordance with the scheme rules, his accrued pension at 
this date was reduced with an early retirement factor for four years to reflect the fact that his pension is being paid before age 55 and is therefore expected to be paid out for a longer period of time. In 
addition, Andy Halford exchanged part of his early retirement pension at 31 March 2010 for a tax-free cash lump sum of £118,660. The accrued benefit of £17,800 shown above is Andy Halford’s pension 
after the application of an early retirement factor and after cash has been taken. There is therefore a negative change in accrued benefit over the year. The accrued pension benefits earned by the 
directors are those which would be paid annually on retirement, based on service to the end of the year, at the normal retirement age. The increase in accrued pension excludes any increase for 
inflation.

(2)  The transfer values 31 March 2010 have been calculated on the basis and methodology set by the Trustees after taking actuarial advice. No director elected to pay additional voluntary contributions. 

The transfer values disclosed above do not represent a sum paid or payable to the individual director. Instead they represent a potential liability of the pension scheme. 

In respect of senior management, the Group has made aggregate contributions of £851,000 into defined contribution pension schemes and had a total service cost of 
£360,000 for defined pension liabilities. 

Vodafone Group Plc Annual Report 2010    63

 
 
 
 
 
 
 
 
 
 
 
Directors’ remuneration continued

Directors’ interests in the shares of the Company
Historic medium-term incentives
This table shows conditional awards of ordinary shares made in prior periods to executive directors under the Deferred Share Bonus (‘DSB’). Shares which vested during the 
year ended 31 March 2010 are also shown below:

Vittorio Colao
Andy Halford
Michel Combes
Stephen Pusey
Total

 Total interest
 in DSB at
 1 April 2009
 Number 
 of shares
153,671
275,820
–
93,670
523,161

Shares forfeited
during the year in respect
of the 2008 and 
2009 financial years
Number 
of shares
–
–
–
–
–

Shares vested 
during the year in respect 
of the 2008 and 2009

financial years(1)(2)

Number
of shares
153,671
275,820
–
93,670
523,161

Total interest in DSB
at 31 March 2010
Total value
£’000
–
–
–
–
–

Number
of shares 
–
–
–
–
–

Notes:
(1)   The shares vesting gave rise to cash payments equal to the equivalent value of dividends over the vesting period. These cash payments equated to £23,481 for Vittorio Colao, £42,145 for Andy Halford 

and £14,313 for Stephen Pusey.

(2)   Shares granted on 15 June 2007 vested on 15 June 2009. The closing mid-market share prices at these dates were 163.2 pence and 112.9 pence respectively. The performance condition for this award 

was a requirement to achieve 85% of the cumulative planned free cash flow target for the 2008 and 2009 financial years, which was met in full.

No shares were awarded during the year under the deferred share bonus to any of the Company’s directors or senior management.

Long-term incentives
Performance shares
Conditional awards of ordinary shares made to executive directors under the Vodafone Group Plc 1999 Long-Term Stock Incentive Plan (‘LTSIP’) and the Vodafone Global 
Incentive Plan (‘GIP’) for the relevant financial years are shown below. Long-term incentive shares that vested during the year ended 31 March 2010 are also shown below:

 Total interest 
 in performance
 shares at
 1 April 2009 
 or date of
 appointment
 Number
 of shares

Shares
conditionally
awarded
during the 2010

Shares 
forfeited
during
the 2010

financial year(1)

 financial year(2)

Number
of shares

Number
of shares

Shares
vested during
the 2010
financial year
Number
of shares

1,073,465
1,557,409
7,127,741
–
9,758,615

946,558
1,190,305
4,357,399
–
6,494,262

–
–
3,326,701
–
3,326,701

319,680
491,325
1,442,976
–
2,253,981

–
–
–
6,382,861
6,382,861

(1,073,465)
–
–
–
(1,073,465)

–
–
–
4,201,690
4,201,690

–
–
–
3,305,625
3,305,625

–
–
–
2,383,697
2,383,697

(946,558)
–
–
–
(946,558)

–
–
–
–
–

(319,680)
–
–
–
(319,680)

–
–
–
–
–

–
–
–
–
–

–
–
–
–
–

–
–
–
–
–

Total interest
in performance
shares at

31 March 2010(3)

Total value(4)

Market
price at date 
awards
granted

Vesting date

Number
of shares

–
1,557,409
7,127,741
6,382,861
15,068,011

–
1,190,305
4,357,399
4,201,690
9,749,394

–
–
3,326,701
3,305,625
6,632,326

–
491,325
1,442,976
2,383,697
4,317,998

£’000

Pence

–
2,367
10,834
9,702
22,903

–
1,809
6,623
6,387
14,819

–
–
5,057
5,025
10,082

–
747
2,193
3,623
6,563

115.75
156.00
129.95
117.20

115.75
156.00
129.95
117.20

–
–
129.95
117.20

115.75
156.00
129.95
117.20

Jul 2009
Jul 2010
Jul 2011
Jul 2012

Jul 2009
Jul 2010
Jul 2011
Jul 2012

Jul 2009
Jul 2010
Jul 2011
Jul 2012

Jul 2009
Jul 2010
Jul 2011
Jul 2012

Vittorio Colao
2006
2007
2008
2009
Total

Andy Halford
2006
2007
2008
2009
Total

Michel Combes
2006
2007
2008
2009
Total

Stephen Pusey
2006
2007
2008
2009
Total

Notes:
(1)   The awards were granted during the year under the Vodafone Global Incentive Plan using an average of the closing share prices on each of the five working days prior to and including 29 June being 
117.5 pence. These awards have a performance period running from 1 April 2009 to 31 March 2012. The performance conditions are a matrix of free cash flow performance and relative total shareholder 
return. The vesting date will be in June 2012.

(2)  Shares granted on 25 July 2006 were forfeited on 25 July 2009. The performance condition on these awards was a relative total shareholder return measure against the companies making up the FTSE 

Global Telecoms index at the start of the performance period. This condition was not met.

(3)   The total interest at 31 March 2010 includes awards over three different performance periods ending on 31 March 2010, 31 March 2011 and 31 March 2012. The performance condition for the award 

vesting in July 2010 is relative shareholder return measured against companies from the FTSE Global Telecoms index taken at the start of the performance period.

(4)  The total value is calculated using the closing mid-market share price at 31 March 2010 of 152.0 pence.

The aggregate number of shares conditionally awarded during the year to the Company’s senior management is 14,142,323 shares. The performance and vesting conditions 
on the shares awarded in the year are based on a matrix of free cash flow performance and relative total shareholder return.

64    Vodafone Group Plc Annual Report 2010

 
 
 
 
Governance

Share options
No options have been granted to directors during the 2010 financial year. The following information summarises the directors’ options under the Vodafone Group 1998 
Sharesave Scheme, the Vodafone Group 2008 Sharesave Plan, the Vodafone Group 1998 Company Share Option Scheme (‘CSOS’), the LTSIP and the GIP HMRC approved 
awards may be made under all of the schemes above. The table also summarises the directors’ options under the Vodafone Group 1998 Executive Share Option Scheme 
(‘ESOS’) which is not HMRC approved. No other directors have options under any of these schemes. 

In the past, options under the Vodafone Group 1998 Sharesave Scheme were granted at a discount of 20% to the market value of the shares and options under 
the Vodafone Group 2008 Sharesave Plan may be granted at a discount of 20% to the market value of the shares at the time of the grant. No other options may be granted 
at a discount.

 Grant
 date(1)

Nov 2006
Jul 2007
Jul 2009

Jul 1999
Jul 1999
Jul 2000
Jul 2000
Jul 2001
Jul 2002
Jul 2003
Jul 2004
Jul 2005
Jul 2006
Jul 2006
Jul 2007
Jul 2009

Nov 2006
Jul 2007
Jul 2009

Jul 2009

At
1 April 2009 
or date of
appointment
Number

3,472,975
3,003,575
–
6,476,550

11,500
114,000
200
66,700
152,400
94,444
233,333
226,808
1,291,326
3,062,396
10,202
2,295,589
–
7,558,898

1,034,259
947,556
–
1,981,815

–
–

Vittorio Colao
GIP
GIP
SAYE
Total

Andy Halford
CSOS
ESOS
CSOS
ESOS
LTSIP
LTSIP
LTSIP
LTSIP
LTSIP
GIP
SAYE
GIP
SAYE
Total

Stephen Pusey
GIP
GIP
SAYE
Total

Michel Combes
SAYE
Total

Options
granted
during the

Options
 exercised
during the

Options
lapsed
during the
2010 financial 2010 financial 2010 financial
year 
Number

year
Number

year
Number

Options
held at
31 March 2010 
Number

–
–
16,568
16,568

–
–
–
–

–
–
–
–

3,472,975
3,003,575
16,568
6,493,118

–
–
–
–
–
–
–
–
–
–
(94,444)
–
(233,333)
–
(226,808)
–
–
–
(3,062,396)
–
(10,202)
–
–
–
–
9,669
9,669 (3,627,183)

(11,500)
(114,000)
–
–
–
–
–
–
–
–
–
–
–
(125,500)

–
–
–
–

–
–

–
–
–
–

–
–

9,669
9,669

9,669
9,669

–
–
200
66,700
152,400
–
–
–
1,291,326
–
–
2,295,589
9,669
3,815,884

1,034,259
947,556
9,669
1,991,484

9,699
9,699

Option 
price
Pence(2)

 Date from
which
exercisable

Expiry
date

135.50
167.80
93.85

Nov 2009
Jul 2010
Sep 2014

Nov 2016
Jul 2017
Feb 2015

255.00
255.00
282.30
282.30
151.56
90.00
119.25
119.00
145.25
115.25
91.64
167.80
93.85

Jul 2002
Jul 2002
Jul 2003
Jul 2003
Jul 2004
Jul 2005
Jul 2006
Jul 2007
Jul 2008
Jul 2009
Sep 2009
Jul 2010
Sep 2012

Jul 2009
Jul 2009
Jul 2010
Jul 2010
Jul 2011
Jul 2012
Jul 2013
Jul 2014
Jul 2015
Jul 2016
Feb 2010
Jul 2017
Feb 2013

135.50
167.80
93.85

Nov 2009
Jul 2010
Sep 2012

Nov 2016
Jul 2017
Feb 2013

93.85

Sep 2012

Feb 2013

Market
price on
exercise
Pence

–
–
–

–
–
–
–
–
146.70
146.70
146.70
–
146.70
131.95
–
–

–
–
–

–

Notes:
(1)    The unvested award granted in July 2007 has a performance period ending on 31 March 2010. The performance condition for this award is three year EPS growth ranges of 5% to 8% per annum.
(2) The closing mid-market share price on 31 March 2010 was 152.0 pence. The highest mid-market share price during the year was 153.8 pence and the lowest price was 111.2 pence.

Vodafone Group Plc Annual Report 2010    65

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ remuneration continued

Non-executive directors’ remuneration
The remuneration of non-executive directors is reviewed annually by the Board, 
excluding the non-executive directors. Our policy is to pay competitively for the role 
including consideration of the time commitment required. In this regard, the fees are 
benchmarked  against  a  comparator  group  of  the  current  FTSE  15  companies. 
Following the 2010 review there will be an increase to the fees from 1 April 2010:

Position/role
Chairman(1)
Deputy Chairman
Non-executive director
Chairmanship of Audit Committee
Chairmanship of Remuneration Committee

Fees payable (£’000s)
From
 From 
1 April 2010  1 April 2009
575
155
110
25
20

600
160
115
25
20

The Chairman is entitled to use of a car and a driver whenever and wherever he is 
providing his services to or representing the Company.

Chairman and non-executive directors service contracts
The Chairman, Sir John Bond, has a contract that may be terminated by either party 
on one year’s notice. The date of his letter of appointment is 5 December 2005. 

Non-executive directors, including the Deputy Chairman, are engaged on letters 
of appointment that set out their duties and responsibilities. The appointment of  
non-executive directors may be terminated without compensation. Non-executive 
directors are generally not expected to serve for a period exceeding nine years.

The terms and conditions of appointment of non-executive directors are available for 
inspection by any person at the Company’s registered office during normal business 
hours and at the AGM (for 15 minutes prior to the meeting and during the meeting).

Note:
(1)   From  1  April  2010  the  Chairman’s  fee  also  includes  the  fee  for  the  Chairmanship  of  the 

Nominations and Governance Committee.

In addition, an allowance of £6,000 is payable each time a non-Europe based non-
executive director is required to travel to attend Board and committee meetings to 
reflect the additional time commitment involved.

Details of each non-executive director’s remuneration for the 2010 financial year are 
included in the table below.

Non-executive  directors  do  not  participate  in  any  incentive  or  benefit  plans. 
The Company does not provide any contribution to their pension arrangements. 

John Buchanan
Alan Jebson
Samuel Jonah
Nick Land
Anne Lauvergeon
Simon Murray
Luc Vandevelde
Anthony Watson
Philip Yea

 Date of 
 letter of appointment
28 April 2003
7 November 2006
9 March 2009
7 November 2006
20 September 2005
16 May 2007
24 June 2003
6 February 2006
14 July 2005

Date of
re-election
AGM 2010
AGM 2010
AGM 2010
AGM 2010
AGM 2010
n/a
AGM 2010
AGM 2010
AGM 2010

Audited information for non-executive directors serving during the year ended 31 March 2010(1): 

Chairman

Sir John Bond
Deputy Chairman
John Buchanan

Non-executive directors
Dr Michael Boskin
Alan Jebson
Samuel Jonah
Nick Land
Anne Lauvergeon
Simon Murray
Professor Jürgen Schrempp
Luc Vandevelde
Anthony Watson
Philip Yea

Total 

 2010
 £’000

575

155

–
146
140
135
110
110
–
130
110
110
1,721

Salary/fees
2009
£’000

2010
£’000

Benefits
2009
£’000

575

155

63
146
–
127
110
110
37
130
110
110
1,673

3

–

–
–
–
–
–
–
–
–
–
–
3

27

–

–
–
–
–
–
–
–
–
–
–
27

2010
£’000

578

155

–
146
140
135
110
110
–
130
110
110
1,724

Total
2009
£’000

602

155

63
146
–
127
110
110
37
130
110
110
1,700

Note:
(1)   Former Chairman, Lord MacLaurin, received consulting fees of £42,000 during the year, together with continued benefits valued at £4,700 from his previous arrangements. These arrangements ended 

in July 2009.

66    Vodafone Group Plc Annual Report 2010

 
 
 
Governance

Beneficial interests
The beneficial interests of directors’ and their connected persons in the ordinary shares of the Company, which includes interests in the Vodafone Share Incentive Plan, but 
which excludes interests in the Vodafone Group share option schemes, and the Vodafone Group short-term or long-term incentives, are shown below:

Sir John Bond
John Buchanan
Vittorio Colao
Andy Halford
Michel Combes
Stephen Pusey
Alan Jebson
Samuel Jonah
Nick Land
Anne Lauvergeon
Simon Murray
Luc Vandevelde
Anthony Watson
Philip Yea

 17 May 2010
357,584
211,055
1,575,567
2,186,709
392,389
402,599
82,340
–
35,000
28,936
246,250
72,829
115,000
61,250

31 March 2010
357,584
211,055
1,575,567
2,186,541
392,223
402,599
82,340
–
35,000
28,936
246,250
72,829
115,000
61,250

1 April 2009 or
date of appointment
237,345
211,055
1,046,149
1,211,095
232,827
254,293
75,000
–
35,000
28,936
157,500
72,500
115,000
61,250

At 31 March 2010 and during the period from 1 April 2010 to 17 May 2010, no director had any interest in the shares of any subsidiary company. Other than those individuals 
included in the table above who were Board members at 31 March 2010, members of the Group’s Executive Committee at 31 March 2010 had an aggregate beneficial interest 
in 3,229,762 ordinary shares of the Company. At 17 May 2010 the directors had an aggregate beneficial interest in 5,767,508 ordinary shares of the Company and the 
Executive Committee members had an aggregate beneficial interest in 3,230,262 ordinary shares of the Company. However none of the directors or the Executive Committee 
members had an individual beneficial interest amounting to greater than 1% of the Company’s ordinary shares.

Interests in share options of the Company
At 17 May 2010 there had been no change to the directors’ interests in share options from 31 March 2010 (see page 65).

Other than those individuals included in the table above, at 17 May 2010, members of the Group’s Executive Committee at that date held options for 4,302,914 ordinary 
shares at prices ranging from 91.6 pence to 167.8 pence per ordinary share, with a weighted average exercise price of 158.0 pence per ordinary share exercisable at dates 
ranging from July 2008 to July 2017.

Sir John Bond, John Buchanan, Alan Jebson, Samuel Jonah, Nick Land, Anne Lauvergeon, Simon Murray, Luc Vandevelde, Anthony Watson and Philip Yea held no options at 
17 May 2010.

Directors’ interests in contracts
None of the current directors had a material interest in any contract of significance to which the Company or any of its subsidiaries was a party during the financial year.

Luc Vandevelde
On behalf of the Board

Vodafone Group Plc Annual Report 2010    67

 
Contents

Directors’ statement of responsibility 

Audit report on internal controls 

Critical accounting estimates 

Audit report on the consolidated financial statements 

Consolidated financial statements 

Consolidated income statement  
Consolidated statement of comprehensive income 
Consolidated statement of financial position 
Consolidated statement of changes in equity  
Consolidated statement of cash flows 

Notes to the consolidated financial statements:

Intangible assets 

Investment income and financing costs 

1.   Basis of preparation 
2.   Significant accounting policies 
3.   Segment analysis 
4.   Operating profit 
5.  
6.   Taxation 
7.   Equity dividends 
8.   Earnings per share 
9.  
10.   Impairment 
11.   Property, plant and equipment 
12.   Principal subsidiaries 
13.   Investments in joint ventures 
14.   Investments in associates 
15.   Other investments 
16.   Inventory 
17.   Trade and other receivables 
18.   Cash and cash equivalents 
19.   Called up share capital 
20.   Share-based payments 
21.   Capital and financial risk management 
22.  Borrowings 
23.  Post employment benefits 
24.  Provisions  
25.  Trade and other payables 
26.   Acquisitions 
27.  Reconciliation of net cash flow from operating activities 
28.  Commitments 
29.  Contingent liabilities 
30.  Directors and key management compensation 
31.  Related party transactions 
32.   Employees 

Audit report on the Company financial statements  

Company financial statements of Vodafone Group Plc 

Notes to the Company financial statements: 

1.   Basis of preparation 
2.   Significant accounting policies 
3.   Fixed assets 
4.   Debtors 
5.  Other investments 
6.   Creditors 
7.   Share capital 
8.   Share-based payments 
9.   Reserves and reconciliation of movements  

in equity shareholders’ funds 

10.   Equity dividends 
11.  Contingent liabilities 

118

119

120

120
120
121
121
122
122
122
123

123
123
124

69

70

71

73

74

74
74
75
76
77

78
78
84
86
87
88
90
90
91
92
95
96
97
98
98
99
99
100
100
101
103
105
109
111
111
112
113
114
114
116
116
117

68    Vodafone Group Plc Annual Report 2010

Financials

Directors’ statement of responsibility

Financial statements and accounting records
Company law of England and Wales requires the directors to prepare financial 
statements for each financial year which give a true and fair view of the state of affairs 
of the Company and of the Group at the end of the financial year and of the profit or 
loss of the Group for that period. In preparing those financial statements the directors 
are required to:

Management’s report on internal control 
over financial reporting
As required by Section 404 of the Sarbanes-Oxley Act management is responsible 
for establishing and maintaining adequate internal control over financial reporting 
for the Group. 

 ■
 ■
 ■

 ■

 ■

select suitable accounting policies and apply them consistently;
make judgements and estimates that are reasonable and prudent;
state whether the consolidated financial statements have been prepared in 
accordance with International Financial Reporting Standards (‘IFRS’) as adopted 
for use in the EU; 
state for the Company financial statements whether applicable UK accounting 
standards have been followed; and
prepare the financial statements on a going concern basis unless it is inappropriate
to presume that the Company and the Group will continue in business.

The  Company’s  internal  control  over  financial  reporting  includes  policies  and 
procedures that pertain to the maintenance of records that, in reasonable detail, 
accurately  and  fairly  reflect  transactions  and  dispositions  of  assets;  provide 
reasonable assurance that transactions are recorded as necessary to permit the 
preparation of financial statements in accordance with IFRS, as adopted by the EU 
and IFRS as issued by the IASB, and that receipts and expenditures are being made 
only in accordance with authorisation of management and the directors of the 
Company;  and  provide  reasonable  assurance  regarding  prevention  or  timely 
detection of unauthorised acquisition, use or disposition of the Company’s assets 
that could have a material effect on the financial statements. 

The directors are responsible for keeping proper accounting records which disclose 
with reasonable accuracy at any time the financial position of the Company and of 
the Group and to enable them to ensure that the financial statements comply with 
the Companies Act 2006 and Article 4 of the EU IAS Regulation. They are also 
responsible for the system of internal control, for safeguarding the assets of the 
Company and the Group and, hence, for taking reasonable steps for the prevention 
and detection of fraud and other irregularities.

Any internal control framework, no matter how well designed, has inherent limitations 
including the possibility of human error and the circumvention or overriding of the 
controls  and  procedures,  and  may  not  prevent  or  detect  misstatements.  Also 
projections of any evaluation of effectiveness to future periods are subject to the risk 
that controls may become inadequate because of changes in conditions or because 
the degree of compliance with the policies or procedures may deteriorate.

Directors’ responsibility statement
The Board confirms to the best of its knowledge:

 ■

 ■

the consolidated financial statements, prepared in accordance with IFRS as issued 
by the International Accounting Standards Board (‘IASB’) and IFRS as adopted by 
the EU, give a true and fair view of the assets, liabilities, financial position and profit 
or loss of the Group; and
the directors’ report includes a fair review of the development and performance 
of the business and the position of the Group together with a description of the 
principal risks and uncertainties that it faces.

Neither the Company nor the directors accept any liability to any person in relation 
to the annual report except to the extent that such liability could arise under English 
law. Accordingly any liability to a person who has demonstrated reliance on any 
untrue or misleading statement or omission shall be determined in accordance with 
section 90A of the Financial Services and Markets Act 2000.

Disclosure of information to auditors
Having made the requisite enquiries, so far as the directors are aware, there is no 
relevant audit information (as defined by Section 418(3) of the Companies Act 2006) 
of which the Company’s auditors are unaware and the directors have taken all the 
steps they ought to have taken to make themselves aware of any relevant audit 
information and to establish that the Company’s auditors are aware of that information.

Going concern
After reviewing the Group’s and Company’s budget for the next financial year, and 
other longer term plans, the directors are satisfied that, at the time of approving the 
financial statements, it is appropriate to adopt the going concern basis in preparing 
the  financial  statements.  Further  detail  is  included  within  liquidity  and  capital 
resources on pages 41 to 44 and notes 21 and 22 to the consolidated financial 
statements which include disclosure in relation to the Group’s objectives, policies and 
processes for managing its capital; its financial risk management objectives; details 
of its financial instruments and hedging activities; and its exposures to credit risk and 
liquidity risk.

Management has assessed the effectiveness of the internal control over financial 
reporting at 31 March 2010 based on the Internal Control – Integrated Framework, 
issued by the Committee of Sponsoring Organizations of the Treadway Commission 
(‘COSO’). Based on management’s assessment management has concluded that the 
internal control over financial reporting was effective at 31 March 2010.

The assessment excluded the internal controls over financial reporting relating to 
Vodacom because it became a subsidiary during the year as described in note 26 to the 
consolidated financial statements. Vodacom’s controls will be included in the Group’s 
assessment at 31 March 2011.

Key sub-totals that result from the consolidation of Vodacom, whose internal controls 
have not been assessed, are set out below:

Total assets
Net assets
Revenue
Profit for the financial year

£m
8,996
5,717
4,450
122

Management is not required to evaluate the internal controls of entities accounted 
for under the equity method. Accordingly, the internal controls of these entities, 
which contributed a net profit of £4,742 million (2009: £4,091 million) to the profit for 
the financial year, have not been assessed, except relating to controls over the 
recording of amounts relating to the investments that are recorded in the Group’s 
consolidated financial statements. 

During the period covered by this document there were no changes in the Company’s 
internal  control  over  financial  reporting  that  have  materially  affected  or  are 
reasonably likely to materially affect the effectiveness of the internal controls over 
financial reporting.

The Company’s internal control over financial reporting at 31 March 2010 has been 
audited by Deloitte LLP, an independent registered public accounting firm who also 
audit the Group’s consolidated financial statements. Their audit report on internal 
controls over financial reporting is on page 70.

By Order of the Board

Rosemary Martin
Secretary
18 May 2010

Vodafone Group Plc Annual Report 2010    69

 
 
 
Because of the inherent limitations of internal control over financial reporting, 
including the possibility of collusion or improper management override of controls, 
material misstatements due to error or fraud may not be prevented or detected on a 
timely basis. Also, projections of any evaluation of the effectiveness of the internal 
control over financial reporting to future periods are subject to the risk that the 
controls may become inadequate because of changes in conditions, or that the 
degree of compliance with the policies or procedures may deteriorate.

In our opinion, the Group maintained, in all material respects, effective internal 
control over financial reporting as of 31 March 2010, based on the criteria established 
in Internal Control – Integrated Framework issued by the Committee of Sponsoring 
Organizations of the Treadway Commission.

We have also audited, in accordance with the standards of the Public Company 
Accounting Oversight Board (United States), the consolidated financial statements of 
the Group as of and for the year ended 31 March 2010, prepared in conformity with 
International Financial Reporting Standards (‘IFRS’), as adopted by the European Union 
and IFRS as issued by the International Accounting Standards Board. Our report dated 
18 May 2010 expressed an unqualified opinion on those financial statements.

Deloitte LLP
Chartered Accountants and Registered Auditors
London
United Kingdom
18 May 2010

Audit report on internal controls

Report of independent registered public accounting 
firm to the members of Vodafone Group Plc 

We have audited the internal control over financial reporting of Vodafone Group Plc 
and subsidiaries and applicable joint ventures (the ‘Group’) as of 31 March 2010 based 
on criteria established in Internal Control – Integrated Framework issued by the 
Committee of Sponsoring Organizations of the Treadway Commission. As described 
in management’s report on internal control over financial reporting, management 
excluded from its assessment the internal control over financial reporting at Vodacom 
Group Limited (‘Vodacom’), which became a subsidiary during the year and whose 
financial statements constitute 6.3% and 5.7% of net and total assets, respectively, 
10.0% of revenue, and 1.4% of profit for the financial year of the consolidated financial 
statements amounts as of and for the year ended 31 March 2010. Accordingly, our 
audit did not include the internal control over financial reporting at Vodacom. 
Management is not required to evaluate the internal controls of entities accounted 
for under the equity method. Accordingly, the internal controls of these entities, 
which contributed a net profit of £4,742 million (2009: £4,091 million) to the profit for 
the financial year, have not been assessed, except relating to the Group’s controls 
over the recording and related disclosures of amounts relating to the investments 
that are recorded in the consolidated financial statements. 

The Group’s management is responsible for maintaining effective internal control 
over financial reporting and for its assessment of the effectiveness of internal control 
over financial reporting, included in the accompanying management’s report on 
internal control over financial reporting. Our responsibility is to express an opinion 
on the Group’s internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company 
Accounting Oversight Board (United States). Those standards require that we plan and 
perform the audit to obtain reasonable assurance about whether effective internal 
control over financial reporting was maintained in all material respects. Our audit 
included obtaining an understanding of internal control over financial reporting, 
assessing the risk that a material weakness exists, testing and evaluating the design and 
operating effectiveness of internal control based on the assessed risk, and performing 
such other procedures as we considered necessary in the circumstances. We believe 
that our audit provides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed by, or under 
the supervision of, the company’s principal executive and principal financial officers, or 
persons performing similar functions, and effected by the company’s board of directors, 
management, and other personnel to provide reasonable assurance regarding the 
reliability of financial reporting and the preparation of financial statements for external 
purposes in accordance with generally accepted accounting principles. A company’s 
internal control over financial reporting includes those policies and procedures that (1) 
pertain to the maintenance of records that, in reasonable detail, accurately and fairly 
reflect the transactions and dispositions of the assets of the company; (2) provide 
reasonable assurance that transactions are recorded as necessary to permit preparation 
of financial statements in accordance with generally accepted accounting principles, 
and that receipts and expenditures of the company are being made only in accordance 
with authorisations of management and directors of the company; and (3) provide 
reasonable  assurance  regarding  prevention  or  timely  detection  of  unauthorised 
acquisition, use, or disposition of the company’s assets that could have a material effect 
on the financial statements.

70    Vodafone Group Plc Annual Report 2010

Financials

Critical accounting estimates

The Group prepares its consolidated financial statements in accordance with IFRS as 
issued by the IASB and IFRS as adopted by the European Union, the application of 
which often requires judgements to be made by management when formulating the 
Group’s financial position and results. Under IFRS, the directors are required to adopt 
those accounting policies most appropriate to the Group’s circumstances for the 
purpose of presenting fairly the Group’s financial position, financial performance and 
cash flows. 

Changing the assumptions selected by management, in particular the discount rate 
and growth rate assumptions used in the cash flow projections, could significantly 
affect the Group’s impairment evaluation and hence results. 

The Group’s review includes the key assumptions related to sensitivity in the cash 
flow  projections.  Further  details  are  provided  in  note  10  to  the  consolidated 
financial statements.

In determining and applying accounting policies, judgement is often required in 
respect  of  items  where  the  choice  of  specific  policy,  accounting  estimate  or 
assumption to be followed could materially affect the reported results or net asset 
position of the Group should it later be determined that a different choice would be 
more appropriate.

Management considers the accounting estimates and assumptions discussed below 
to be its critical accounting estimates and, accordingly, provides an explanation of 
each below.

The discussion below should also be read in conjunction with the Group’s disclosure 
of significant IFRS accounting policies which is provided in note 2 to the consolidated 
financial statements, “Significant accounting policies”. 

Management  has  discussed  its  critical  accounting  estimates  and  associated 
disclosures with the Company’s Audit Committee.

Impairment reviews
IFRS requires management to undertake an annual test for impairment of indefinite 
lived assets and, for finite lived assets, to test for impairment if events or changes in 
circumstances indicate that the carrying amount of an asset may not be recoverable. 

Impairment  testing  is  an  area  involving  management  judgement,  requiring 
assessment as to whether the carrying value of assets can be supported by the net 
present  value  of  future  cash  flows  derived  from  such  assets  using  cash  flow 
projections which have been discounted at an appropriate rate. In calculating the net 
present value of the future cash flows, certain assumptions are required to be made 
in respect of highly uncertain matters including management’s expectations of:

 ■

 ■
 ■
 ■

growth in EBITDA, calculated as adjusted operating profit before depreciation and 
amortisation;
timing and quantum of future capital expenditure;
long term growth rates; and
the selection of discount rates to reflect the risks involved.

Revenue recognition and presentation 
Arrangements with multiple deliverables
In revenue arrangements including more than one deliverable, the deliverables are 
assigned  to  one  or  more  separate  units  of  accounting  and  the  arrangement 
consideration is allocated to each unit of accounting based on its relative fair value.

Determining the fair value of each deliverable can require complex estimates due to 
the nature of the goods and services provided. The Group generally determines the 
fair value of individual elements based on prices at which the deliverable is regularly 
sold on a standalone basis after considering volume discounts where appropriate.

Presentation: gross versus net
When deciding the most appropriate basis for presenting revenue or costs of revenue, 
both  the  legal  form  and  substance  of  the  agreement  between  the  Group  and 
its business partners are reviewed to determine each party’s respective role in 
the transaction.

Where the Group’s role in a transaction is that of principal, revenue is recognised on 
a gross basis. This requires revenue to comprise the gross value of the transaction 
billed to the customer, after trade discounts, with any related expenditure charged 
as an operating cost.

Where the Group’s role in a transaction is that of an agent, revenue is recognised on 
a net basis with revenue representing the margin earned.

Taxation
The Group’s tax charge on ordinary activities is the sum of the total current and deferred 
tax charges. The calculation of the Group’s total tax charge necessarily involves a degree 
of estimation and judgement in respect of certain items whose tax treatment cannot 
be finally determined until resolution has been reached with the relevant tax authority 
or, as appropriate, through a formal legal process. The final resolution of some of these 
items may give rise to material profits, losses and/or cash flows.

The  Group  prepares  and  approves  formal  five  year  management  plans  for  its 
operations, which are used in the value in use calculations. In certain developing 
markets the fifth year of the management plan is not indicative of the long-term 
future  performance  as  operations  may  not  have  reached  maturity.  For  these 
operations, the Group extends the plan data for an additional five year period. 

For businesses where the five year management plans are used for the Group’s value 
in use calculations, a long-term growth rate into perpetuity has been determined as 
the lower of: 

 ■
 ■

the nominal GDP rates for the country of operation; and
the  long-term  compound  annual  growth  rate  in  EBITDA  in  years  six  to  ten 
estimated by management.

For businesses where the plan data is extended for an additional five years for the 
Group’s value in use calculations, a long-term growth rate into perpetuity has been 
determined as the lower of: 

 ■
 ■

the nominal GDP rates for the country of operation; and
the  compound  annual  growth  rate  in  EBITDA  in  years  nine  to  ten  of  the 
management plan.

The complexity of the Group’s structure following its geographic expansion makes 
the degree of estimation and judgement more challenging. The resolution of issues 
is not always within the control of the Group and it is often dependent on the 
efficiency of the legal processes in the relevant taxing jurisdictions in which the 
Group operates. Issues can, and often do, take many years to resolve. Payments in 
respect of tax liabilities for an accounting period result from payments on account 
and on the final resolution of open items. As a result there can be substantial differences 
between the tax charge in the consolidated income statement and tax payments.

Significant items on which the Group has exercised accounting judgement include a 
provision in respect of an enquiry from UK HMRC with regard to the CFC tax legislation 
(see note 29 to the consolidated financial statements), litigation with the Indian tax 
authorities in relation to the acquisition of Vodafone Essar (see note 29 to the 
consolidated financial statements) and recognition of a deferred tax asset in respect 
of the losses arising following the agreement of German tax loss claims (see note 6 
of  the  consolidated  financial  statements).  The  amounts  recognised  in  the 
consolidated financial statements in respect of each matter are derived from the 
Group’s best estimation and judgement as described above. However the inherent 
uncertainty regarding the outcome of these items means eventual resolution could 
differ from the accounting estimates and therefore impact the Group’s results and 
cash flows.

Vodafone Group Plc Annual Report 2010    71

 
 
Critical accounting estimates continued

Recognition of deferred tax assets
The recognition of deferred tax assets is based upon whether it is more likely than not 
that sufficient and suitable taxable profits will be available in the future against which 
the  reversal  of  temporary  differences  can  be  deducted.Where  the  temporary 
differences related to losses, the availability of the losses to offset against forecast 
taxable profits is also considered. 

Estimation of useful life
The useful life used to amortise intangible assets relates to the future performance 
of the assets acquired and management’s judgement of the period over which 
economic benefit will be derived from the asset. The basis for determining the useful 
life for the most significant categories of intangible assets is as follows:

Recognition therefore involves judgement regarding the future financial performance 
of  the  particular  legal  entity  or  tax  group  in  which  the  deferred  tax  asset  has 
been recognised.

Historical differences between forecast and actual taxable profits have not resulted 
in material adjustments to the recognition of deferred tax assets.

Business combinations
The recognition of business combinations requires the excess of the purchase price 
of acquisitions over the net book value of assets acquired to be allocated to the 
assets and liabilities of the acquired entity. The Group makes judgements and 
estimates in relation to the fair value allocation of the purchase price. If any unallocated 
portion is positive it is recognised as goodwill and if negative, it is recognised in the 
income statement.

Goodwill
The amount of goodwill initially recognised as a result of a business combination is 
dependent on the allocation of the purchase price to the fair value of the identifiable 
assets acquired and the liabilities assumed. The determination of the fair value of the 
assets and liabilities is based, to a considerable extent, on management’s judgement.

Allocation of the purchase price affects the results of the Group as finite lived 
intangible assets are amortised, whereas indefinite lived intangible assets, including 
goodwill, are not amortised and could result in differing amortisation charges based 
on the allocation to indefinite lived and finite lived intangible assets.

On transition to IFRS the Group elected not to apply IFRS 3, “Business combinations”, 
retrospectively as the difficulty in applying these requirements to the large number 
of business combinations completed by the Group from incorporation through to 
1 April 2004 exceeded any potential benefits. Goodwill arising before the date of 
transition to IFRS, after adjusting for items including the impact of proportionate 
consolidation of joint ventures, amounted to £78,753 million.

If  the  Group  had  elected  to  apply  the  accounting  for  business  combinations 
retrospectively it may have led to an increase or decrease in goodwill and increase in 
licences, customer bases, brands and related deferred tax liabilities recognised 
on acquisition.

Finite lived intangible assets
Other  intangible  assets  include  the  Group’s  aggregate  amounts  spent  on  the 
acquisition of 2G and 3G licences, computer software, customer bases, brands and 
development costs. These assets arise from both separate purchases and from 
acquisition as part of business combinations.

On the acquisition of mobile network operators the identifiable intangible assets may 
include  licences,  customer  bases  and  brands.  The  fair  value  of  these  assets  is 
determined by discounting estimated future net cash flows generated by the asset 
where no active market for the assets exist. The use of different assumptions for the 
expectations of future cash flows and the discount rate would change the valuation 
of the intangible assets.

The relative size of the Group’s intangible assets, excluding goodwill, makes the 
judgements surrounding the estimated useful lives critical to the Group’s financial 
position and performance.

At 31 March 2010 intangible assets, excluding goodwill, amounted to £22,420 million 
(2009:  £20,980  million)  and  represented  14.3%  (2009:  13.7%)  of  the  Group’s 
total assets.

Licences and spectrum fees
The estimated useful  life is generally the term  of  the licence unless there  is a 
presumption of renewal at negligible cost. Using the licence term reflects the period 
over which the Group will receive economic benefit. For technology specific licences 
with a presumption of renewal at negligible cost, the estimated useful economic life 
reflects the Group’s expectation of the period over which the Group will continue to 
receive economic benefit from the licence. The economic lives are periodically 
reviewed taking into consideration such factors as changes in technology. Historically 
any changes to economic lives have not been material following these reviews.

Customer bases
The estimated useful life principally reflects management’s view of the average 
economic life of the customer base and is assessed by reference to customer churn 
rates. An increase in churn rates may lead to a reduction in the estimated useful life 
and an increase in the amortisation charge. Historically changes to the estimated 
useful lives have not had a significant impact on the Group’s results and financial position.

Capitalised software
The useful life is determined by management at the time the software is acquired and 
brought  into  use  and  is  regularly  reviewed  for  appropriateness.  For  computer 
software licences, the useful life represents management’s view of expected benefits 
over which the Group will receive benefits from the software, but not exceeding the 
licence term. For unique software products controlled by the Group, the life is based 
on historical experience with similar products as well as anticipation of future events 
which may impact their life such as changes in technology. Historically changes in 
useful lives have not resulted in material changes to the Group’s amortisation charge. 

Property, plant and equipment
Property, plant and equipment also represent a significant proportion of the asset 
base of the Group being 12.9% (2009: 12.6%) of the Group’s total assets. Therefore the 
estimates and assumptions made to determine their carrying value and related 
depreciation are critical to the Group’s financial position and performance.

Estimation of useful life
The  charge  in  respect  of  periodic  depreciation  is  derived  after  determining  an 
estimate of an asset’s expected useful life and the expected residual value at the end 
of its life. Increasing an asset’s expected life or its residual value would result in a 
reduced depreciation charge in the consolidated income statement.

The useful lives and residual values of Group assets are determined by management 
at the time the asset is acquired and reviewed annually for appropriateness. The lives 
are based on historical experience with similar assets as well as anticipation of future 
events which may impact their life such as changes in technology. Furthermore 
network  infrastructure  is  only  depreciated  over  a  period  that  extends  beyond 
the  expiry  of  the  associated  licence  under  which  the  operator  provides 
telecommunications services if there is a reasonable expectation of renewal or an 
alternative future use for the asset.

Historically changes in useful lives and residual values have not resulted in material 
changes to the Group’s depreciation charge.

Provisions and contingent liabilities
The Group exercises judgement in measuring and recognising provisions and the 
exposures to contingent liabilities related to pending litigation or other outstanding 
claims  subject  to  negotiated  settlement,  mediation,  arbitration  or  government 
regulation, as well as other contingent liabilities (see note 29 to the consolidated 
financial statements). Judgement is necessary in assessing the likelihood that a 
pending claim will succeed, or a liability will arise, and to quantify the possible range 
of the financial settlement. Because of the inherent uncertainty in this evaluation 
process, actual losses may be different from the originally estimated provision.

72    Vodafone Group Plc Annual Report 2010

 
Audit report on the consolidated financial statements

Financials

Independent auditor’s report to the members of 
Vodafone Group Plc 
We have audited the consolidated financial statements of Vodafone Group Plc for the 
year ended 31 March 2010 which comprise the consolidated income statement, the 
consolidated statement of financial position, the consolidated statement of cash 
flows, the consolidated statement of comprehensive income, the consolidated 
statement of changes in equity, and the related notes 1 to 32. The financial reporting 
framework  that  has  been  applied  in  their  preparation  is  applicable  law  and 
International Financial Reporting Standards (IFRSs) as adopted by the European Union.

This report is made solely to the Company’s members, as a body, in accordance with 
Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken 
so that we might state to the Company’s members those matters we are required to 
state to them in an auditor’s report and for no other purpose. To the fullest extent 
permitted by law, we do not accept or assume responsibility to anyone other than 
the Company and the Company’s members as a body, for our audit work, for this 
report, or for the opinions we have formed.

Respective responsibilities of directors and auditors
As explained more fully in the directors’ statement of responsibilities, the directors 
are responsible for the preparation of the financial statements and for being satisfied 
that they give a true and fair view. Our responsibility is to audit the consolidated 
financial statements in accordance with applicable law and International Standards 
on Auditing (UK and Ireland). Those standards require us to comply with the Auditing 
Practices Board’s (APB’s) Ethical Standards for Auditors. 

Scope of the audit of the financial statements
An audit involves obtaining evidence about the amounts and disclosures in the financial 
statements sufficient to give reasonable assurance that the financial statements are 
free from material misstatement, whether caused by fraud or error. This includes an 
assessment  of:  whether  the  accounting  policies  are  appropriate  to  the  Group’s 
circumstances and have been consistently applied and adequately disclosed; the 
reasonableness of significant accounting estimates made by the directors; and the 
overall presentation of the financial statements. 

Opinion on financial statements
In our opinion the consolidated financial statements:

 ■

 ■

 ■

give a true and fair view of the state of the Group’s affairs as at 31 March 2010 and 
of its profit for the year then ended;
 have been properly prepared in accordance with IFRSs as adopted by the European 
Union; and 
 have been prepared in accordance with the requirements of the Companies Act 
2006 and Article 4 of the IAS Regulation.

Separate opinion in relation to IFRSs as issued by the IASB
As explained in note 1 to the consolidated financial statements, the Group in addition 
to complying with its legal obligation to apply IFRSs as adopted by the European 
Union, has also applied IFRSs as issued by the International Accounting Standards 
Board (IASB).

In our opinion the consolidated financial statements comply with IFRSs as issued by 
the IASB.

Opinion on other matters prescribed by the Companies 
Act 2006
In our opinion the information given in the directors’ report for the financial 
year for which the financial statements are prepared is consistent with the 
group financial statements. 

Matters on which we are required to report by exception
We have nothing to report in respect of the following:

Under the Companies Act 2006 we are required to report to you if, in our opinion:
certain disclosures of directors’ remuneration specified by law are not made; or
 ■
we have not received all the information and explanations we require for our audit.
 ■

Under the listing rules we are required to review:
 ■

 ■

the directors’ statement contained within the directors’ report in relation to going 
concern; and
the part of the Corporate Governance Statement relating to the Company’s 
compliance with the nine provisions of the June 2008 Combined Code specified 
for our review.

Other matter
We  have  reported  separately  on  the  parent  company  financial  statements  of 
Vodafone Group Plc for the year ended 31 March 2010 and on the information in the 
Directors’ Remuneration Report that is described as having been audited.

Panos Kakoullis (Senior Statutory Auditor)
for and on behalf of Deloitte LLP
Chartered Accountants and Statutory Auditors
London
United Kingdom
18 May 2010

Vodafone Group Plc Annual Report 2010    73

Consolidated income statement

for the years ended 31 March

Revenue
Cost of sales
Gross profit
Selling and distribution expenses
Administrative expenses
Share of result in associates
Impairment losses, net
Other income and expense
Operating profit
Non-operating income and expense
Investment income
Financing costs
Profit before taxation
Income tax expense
Profit for the financial year

Attributable to:
– Equity shareholders
– Non-controlling interests

Basic earnings per share

Diluted earnings per share

Note
3 

14 
10 

4 

5 
5 

6 

8 

8 

2010 
£m 
44,472 
(29,439)
15,033 
(2,981)
(5,328)
4,742 
(2,100) 
114 
9,480 
(10)
716 
(1,512)
8,674 
(56)
8,618 

2009 
£m 
41,017 
(25,842)
15,175 
(2,738)
(4,771)
4,091 
(5,900)
– 
5,857 
(44)
795 
(2,419)
4,189 
(1,109)
3,080 

2008 
£m 
35,478 
(21,890)
13,588 
(2,511)
(3,878)
2,876 
– 
(28)
10,047 
254 
714 
(2,014)
9,001 
(2,245)
6,756 

8,645 
(27)
8,618 

3,078 
2 
3,080 

6,660 
96 
6,756 

16.44p 

5.84p 

12.56p 

16.36p 

5.81p 

12.50p 

Consolidated statement of comprehensive income

for the years ended 31 March

Gains/(losses) on revaluation of available-for-sale investments, net of tax
Foreign exchange translation differences, net of tax
Net actuarial losses on defined benefit pension schemes, net of tax
Revaluation gain
Foreign exchange gains transferred to the income statement 
Fair value losses/(gains) transferred to the income statement
Other, net of tax
Other comprehensive (loss)/income
Profit for the financial year 
Total comprehensive income for the year

Attributable to:
– Equity shareholders
– Non-controlling interests

The accompanying notes are an integral part of these consolidated financial statements.

2010 
£m 
206 
(1,021)
(104)
860 
(84)
3 
67 
(73)
8,618 
8,545 

2009 
£m 
(2,383)
12,375 
(163)
68 
(3)
– 
(40)
9,854 
3,080 
12,934 

2008 
£m 
1,949 
5,537 
(37)
– 
(7)
(570)
37 
6,909 
6,756 
13,665 

8,312 
233 
8,545 

13,037 
(103)
12,934 

13,912 
(247)
13,665 

74    Vodafone Group Plc Annual Report 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated statement of financial position

at 31 March

Non-current assets
Goodwill
Other intangible assets
Property, plant and equipment
Investments in associates
Other investments
Deferred tax assets
Post employment benefits
Trade and other receivables

Current assets
Inventory
Taxation recoverable
Trade and other receivables
Other investments 
Cash and cash equivalents

Total assets

Equity
Called up share capital
Additional paid-in capital
Treasury shares
Retained losses
Accumulated other comprehensive income
Total equity shareholders’ funds

Non-controlling interests
Put options over non-controlling interests
Total non-controlling interests
Total equity

Non-current liabilities
Long-term borrowings
Deferred tax liabilities
Post employment benefits
Provisions 
Trade and other payables

Current liabilities
Short-term borrowings
Current taxation liabilities
Provisions 
Trade and other payables

Total equity and liabilities

The consolidated financial statements were approved by the Board of directors on 18 May 2010 and were signed on its behalf by: 

Vittorio Colao 
Chief Executive  

Andy Halford
Chief Financial Officer

The accompanying notes are an integral part of these consolidated financial statements.

Financials

Note

2010 
£m 

2009 
£m 

9 
9 
11 
14 
15 
6 
23 
17 

16 

17 
 15
18 

19 

22 
6 
23 
24 
25 

22

24 
25 

51,838
22,420
20,642
36,377
7,591
1,033
34
2,831
142,766

433
191
8,784
388
4,423
14,219
156,985

4,153
153,509 
(7,810)
(79,655)
20,184
90,381

3,379
(2,950)
429
90,810

28,632
7,377
237
497
816
37,559

11,163
2,874
497
14,082
28,616
156,985

53,958
20,980
19,250
34,715
7,060
630
8
3,069
139,670

412
77
7,662
–
4,878
13,029
152,699

4,153
153,348
(8,036)
(83,820)
20,517
86,162

1,787
(3,172)
(1,385)
84,777

31,749
6,642
240
533
811
39,975

9,624
4,552
373
13,398
27,947
152,699

Vodafone Group Plc Annual Report 2010    75

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 Equity
share- 

Non- 
holders’  controlling 
interests 
£m 
226
–

funds 
£m 
67,067
270

–
114
–
13,912
6,660
7,766
63

–
–
(1,435)
(247)
96
(343)
–

Total 
£m 
67,293
270

–
114
(1,435)
13,665
6,756
7,423
63

(577)
(3,653)

–
(113)

(577)
(3,766)

333
–
78,043

–
(3)
(1,572)

333
(3)
76,471

28
(1,000)

–
158
(87)
13,037
3,078
10,023
(61)

(3)
(4,017)
–
86,162

70
161
(133)
8,312
8,645
(153)
(99)

(81)
(4,131)
(60)
90,381

–
–

28
(1,000)

–
–
436
(103)
2
(105)
–

–
158
349
12,934
3,080
9,918
(61)

–
(162)
16
(1,385)

(3)
(4,179)
16
84,777

–
–
1,636
233
(27)
260
–

70
161
1,503
8,545
8,618
107
(99)

–
(56)
1
429

(81)
(4,187)
(59)
90,810

Consolidated statement of changes in equity

for the years ended 31 March

1 April 2007
Issue or reissue of shares
Redemption or cancellation 
of shares
Share-based payment
Acquisition of subsidiaries
Comprehensive income

Profit
OCI – before tax
OCI – taxes
Transfer to the 
income statement

Dividends
Equity put rights and 
similar arrangements
Other
31 March 2008

Issue or reissue of shares
Purchase of own shares
Redemption or cancellation 
of shares
Share-based payment
Acquisition of subsidiaries
Comprehensive income

Profit
OCI – before tax
OCI – taxes
Transfer to the 
income statement

Dividends
Other
31 March 2009

Issue or reissue of shares
Share-based payment
Acquisition of subsidiaries
Comprehensive income

Profit/(loss)
OCI – before tax
OCI – taxes
Transfer to the 
income statement

Dividends
Other
31 March 2010

Share 
capital 
£m 
4,172
10

Additional 
paid-in 
capital(1)
£m 
152,889 
129 

Other comprehensive income

Treasury 
shares 
£m 
(8,047)
191

Retained 
losses 
£m 
(85,253)
(60)

Currency 
reserve 
£m 
101
–

Pensions 
reserve 
£m 
(59)
–

Investment  Revaluation 
surplus 
£m 
112
–

reserve 
£m 
3,152
–

Other 
£m 
–
–

–
–
–
–
–
–
–

–
–

7 
114 
– 
– 
– 
– 
– 

– 
– 

–
–
–
–
–
–
–

–
–

(7)
–
–
6,660
6,660
–
–

–
(3,653)

–
–
–
5,873
–
5,827
53

(7)
–

–
–
4,182

– 
– 
153,139 

–
–
(7,856)

333
–
(81,980)

–
–
5,974

3
–

(32)
–
–
–
–
–
–

4 
– 

65
(1,000)

47 
158 
– 
– 
– 
– 
– 

755 
–
–
–
–
–
–

(44)
–

(770)
–
(87)
3,078
3,078
–
–

–
–
–

– 
– 
– 
4,153 153,348 

–
–
–
(8,036)

–
(4,017)
–
(83,820)

–
–
–
–
–
–
–

– 
161 
– 
– 
– 
– 
– 

189
–
–
–
–
–
–

(119)
–
(133)
8,645
8,645
–
–

–
–

–
–
–
12,477
–
12,614
(134)

(3)
–
–
18,451

–
–
–
(1,365)
–
(1,320)
39

–
–
–

– 
– 
– 
4,153 153,509 

–
–
37
(7,810)

–
(4,131)
(97)
(79,655)

(84)
–
–
17,086

–
–
–
(37)
–
(47)
10

–
–

–
–
(96)

–
–

–
–
–
(163)
–
(220)
57

–
–
–
(259)

–
–
–
(104)
–
(149)
45

–
–
–
(363)

–
–
–
1,379
–
1,949
–

(570)
–

–
–
4,531

–
–

–
–
–
(2,383)
–
(2,383)
–

–
–
–
2,148

–
–
–
209
–
377
(171)

–
–
–
–
–
–
–

–
–

–
–
112

–
–

–
–
–
68
–
68
–

–
–
–
180

–
–
–
860
–
860
–

3
–
–
2,357

–
–
–
1,040

–
–
–
37
–
37
–

–
–

–
–
37

–
–

–
–
–
(40)
–
(56)
16

–
–
–
(3)

–
–
–
67
–
79
(12)

–
–
–
64

Note:
(1)  Includes share premium and the capital redemption reserve.

76    Vodafone Group Plc Annual Report 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated statement of cash flows 

for the years ended 31 March

Net cash flow from operating activities

Cash flows from investing activities
Purchase of interests in subsidiaries and joint ventures, net of cash acquired
Purchase of intangible assets
Purchase of property, plant and equipment
Purchase of investments
Disposal of interests in subsidiaries, net of cash disposed
Disposal of interests in associates
Disposal of property, plant and equipment
Disposal of investments
Dividends received from associates
Dividends received from investments
Interest received
Net cash flow from investing activities

Cash flows from financing activities
Issue of ordinary share capital and reissue of treasury shares
Net movement in short-term borrowings
Proceeds from issue of long-term borrowings
Repayment of borrowings
Purchase of treasury shares
B share capital redemption
Equity dividends paid
Dividends paid to non-controlling shareholders in subsidiaries
Amounts received from non-controlling shareholders
Interest paid
Net cash flow from financing activities

Net cash flow

Cash and cash equivalents at beginning of the financial year
Exchange (loss)/gain on cash and cash equivalents
Cash and cash equivalents at end of the financial year

The accompanying notes are an integral part of these consolidated financial statements. 

Financials

Note
27

2010 
£m 
13,064

2009 
£m 
12,213

2008 
£m 
10,474

(1,777)
(2,134)
(4,841)
(522)
–
–
48
17
1,436
141
195
(7,437)

70
227
4,217
(5,184) 
–
–
(4,139)
(56)
613
(1,601)
(5,853)

(1,389)
(1,764)
(5,204)
(133)
4
25
317
253
647
108
302
(6,834)

22
(25)
6,181
(2,729)
(963)
(15)
(4,013)
(162)
618
(1,470)
(2,556)

(5,957)
(846)
(3,852)
(96)
–
–
39
785
873
72
438
(8,544)

310
(716)
1,711
(3,847)
–
(7)
(3,658)
(113)
–
(1,545)
(7,865)

(226)

2,823

(5,935)

18 

18 

4,846
(257)
4,363

1,652
371
4,846

7,458
129
1,652

Vodafone Group Plc Annual Report 2010    77

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements

1. Basis of preparation 
The consolidated financial statements are prepared in accordance with IFRS as 
issued by the IASB. The consolidated financial statements are also prepared in 
accordance with IFRS adopted by the EU, the Companies Act 2006 and Article 4 of 
the EU IAS Regulations.

The preparation of financial statements in conformity with IFRS requires management 
to make estimates and assumptions that affect the reported amounts of assets and 
liabilities and disclosure of contingent assets and liabilities at the date of the financial 
statements and the reported amounts of revenue and expenses during the reporting 
period. For a discussion on the Group’s critical accounting estimates see “Critical 
accounting estimates” on pages 71 and 72. Actual results could differ from those 
estimates. The estimates and underlying assumptions are reviewed on an ongoing 
basis. Revisions to accounting estimates are recognised in the period in which the 
estimate is revised if the revision affects only that period or in the period of the 
revision and future periods if the revision affects both current and future periods. 

Amounts in the consolidated financial statements are stated in pounds sterling.

Vodafone Plc is registered in England (No. 1833679).

2. Significant accounting policies
Accounting convention
The consolidated financial statements are prepared on a historical cost basis except 
for certain financial and equity instruments that have been measured at fair value.

New accounting pronouncements adopted
IFRIC 13 – “Customer Loyalty Programmes”
The Group adopted IFRIC 13 on 1 April 2009. The interpretation addresses how 
companies that grant their customers loyalty award credits when buying goods and 
services should account for their obligations to provide free or discounted goods and 
services. It requires that consideration received be allocated between the award 
credits and the other components of the sale. The adoption of this interpretation did 
not result in a material impact on the Group’s results or financial position.

IAS 23 (Revised) – “Borrowing Costs”
The Group adopted IAS 23 (Revised) on 1 April 2009. This standard requires the 
capitalisation of borrowing costs to the extent they are directly attributable to the 
acquisition, production or construction of a qualifying asset. The option of immediate 
recognition of those borrowing costs as an expense, previously used by the Group, 
has been removed. The adoption of this standard did not result in a material impact 
on the Group’s results or financial position.

IAS 1 (Revised) – “Presentation of Financial Statements”
The  Group  adopted  IAS  1  (Revised)  on  1  April  2009.  A  separate  consolidated 
statement of changes in equity is now included as part of the primary financial 
statements. The Group changed the naming of the primary financial statements and 
adopted certain new terminology set out in the revised standard.

An amendment to IAS 27 “Consolidated and Separate Financial Statements” was 
issued in January 2008 and is effective for annual periods beginning on or after 1 July 
2009. The amendment requires that when a transaction occurs with non-controlling 
interests in Group entities that do not result in a change in control, the difference 
between  the  consideration  paid  or  received  and  the  recorded  non-controlling 
interest should be recognised in equity. In cases where control is lost, any retained 
interest should be remeasured to fair value with the difference between fair value and 
the previous carrying value being recognised immediately in the income statement. 
The Group has historically entered into transactions that would have been within the 
scope of the amendment to this standard and may do so in the future. 

Phase I of IFRS 9 “Financial Instruments” was issued in November 2009 and is 
effective for annual periods beginning on or after 1 January 2013. The standard 
introduces changes to the classification and measurement of financial assets. The 
Group is currently assessing the impact of the standard on its results, financial 
position and cash flows. This standard has not yet been endorsed for use in the EU.

The Group has not adopted the following pronouncements, which have been issued 
by the IASB or the IFRIC. The Group does not currently believe the adoption of these 
pronouncements will have a material impact on the consolidated results, financial 
position or cash flows of the Group. These pronouncements have been endorsed for 
use in the EU, unless otherwise stated.

 ■

 ■

 ■

 ■

 ■

 ■

 ■

 ■

 ■

 ■

 ■

“Amendment to IAS 39 Financial Instruments: Recognition and Measurement – 
Exposures  Qualifying  for  Hedge  Accounting”,  effective  for  annual  periods 
beginning on or after 1 July 2009.
“Embedded derivatives: Amendments to IFRIC 9 and IAS 39”, effective for annual 
periods beginning on or after 30 June 2009.
“Improvements to IFRSs” issued in April 2009 are effective over a range of dates, 
with the earliest being for annual periods beginning on or after 1 January 2010. 
IFRS 1, “Additional Exemptions for First-time Adopters”, effective for periods 
beginning on or after 1 January 2010. This standard has not yet been endorsed for 
use in the EU.
“IFRS  for  Small  and  Medium-Sized  Entities”,  issued  July  2009,  effective 
immediately. This standard has not yet been endorsed for use in the EU.
IFRS 2, “Group Cash-settled Share-based Payment Transactions”, effective for 
periods beginning on or after 1 January 2010. 
“Amendment to IAS 32, “Classification of Rights Issues”, effective for annual 
periods beginning on or after 1 February 2010. 
“Amendment to IAS 24, “Related Party Disclosures – State-controlled Entities and 
the Definition of a Related Party”, effective for annual periods beginning on or after 
1 January 2011. This amendment has not yet been endorsed for use in the EU.
Amendment to IFRIC 14, “Prepayments on a Minimum Funding Requirement”, 
effective  for  annual  periods  beginning  on  or  after  1  January  2011.  This 
interpretation has not yet been endorsed for use in the EU.
IFRIC 17, “Distributions of Non-cash Assets to Owners”, effective for annual periods 
beginning on or after 1 July 2009. 
IFRIC 19, “Extinguishing Financial Liabilities with Equity Instruments”, effective 
annual periods beginning on or after 1 July 2010 with early adoption permitted. 
This interpretation has not yet been endorsed for use in the EU.

IFRS 7 – “Financial Instruments: Disclosure”
The Group adopted an amendment to IFRS 7 on 1 April 2009. The standard requires 
enhanced disclosure regarding fair value measurements and liquidity risk. The 
adoption of this standard did not impact the Group’s results or financial position.

Basis of consolidation
The consolidated financial statements incorporate the financial statements of the 
Company and entities controlled, both unilaterally and jointly, by the Company.

New accounting pronouncements not yet adopted

IFRS 3 (Revised) “Business Combinations” was issued in January 2008 and will apply 
to business combinations occurring on or after 1 April 2010. The revised standard 
introduces a number of changes in the accounting for business combinations that 
will impact the amount of goodwill recognised, the reported results in the period that 
a business combination occurs and future reported results. This standard is likely 
to have a significant impact on the Group’s accounting for business combinations 
post adoption. 

Accounting for subsidiaries
A subsidiary is an entity controlled by the Company. Control is achieved where the 
Company has the power to govern the financial and operating policies of an entity so 
as to obtain benefits from its activities.

The results of subsidiaries acquired or disposed of during the year are included in the 
income statement from the effective date of acquisition or up to the effective date of 
disposal, as appropriate. Where necessary, adjustments are made to the financial 
statements of subsidiaries to bring their accounting policies into line with those used 
by the Group.

78    Vodafone Group Plc Annual Report 2010

 
 
 
Financials

All  intra-group  transactions,  balances,  income  and  expenses  are  eliminated 
on consolidation.

Non-controlling interests in the net assets of consolidated subsidiaries are identified 
separately from the Group’s equity therein. Non-controlling interests consist of the 
amount of those interests at the date of the original business combination and the 
non-controlling  shareholder’s  share  of  changes  in  equity  since  the  date  of  the 
combination. Losses applicable to the non-controlling shareholders in excess of the 
non-controlling shareholders’ share of changes in equity are allocated against the 
interests of the Group except to the extent that the non-controlling shareholders 
have a binding obligation and are able to make an additional investment to cover 
the losses.

Business combinations
The acquisition of subsidiaries is accounted for using the purchase method. The cost 
of the acquisition is measured at the aggregate of the fair values, at the date of 
exchange, of assets given, liabilities incurred or assumed, and equity instruments 
issued by the Group in exchange for control of the acquiree, plus any costs directly 
attributable to the business combination. The acquiree’s identifiable assets and 
liabilities are recognised at their fair values at the acquisition date.

Goodwill arising on acquisition is recognised as an asset and initially measured at 
cost, being the excess of the cost of the business combination over the Group’s 
interest in the net fair value of the identifiable assets, liabilities and contingent 
liabilities recognised.

The results and assets and liabilities of associates are incorporated in the consolidated 
financial statements using the equity method of accounting. Under the equity 
method, investments in associates are carried in the consolidated statement of 
financial position at cost as adjusted for post-acquisition changes in the Group’s share 
of the net assets of the associate, less any impairment in the value of the investment. 
Losses of an associate in excess of the Group’s interest in that associate are not 
recognised. Additional losses are provided for, and a liability is recognised, only to the 
extent  that  the  Group  has  incurred  legal  or  constructive  obligations  or  made 
payments on behalf of the associate.

Any excess of the cost of acquisition over the Group’s share of the net fair value of the 
identifiable assets, liabilities and contingent liabilities of the associate recognised at 
the date of acquisition is recognised as goodwill. The goodwill is included within the 
carrying amount of the investment. 

The licences of the Group’s associate in the US, Verizon Wireless, are indefinite lived 
assets as they are subject to perfunctory renewal. Accordingly, they are not subject 
to amortisation but are tested annually for impairment, or when indicators exist that 
the carrying value is not recoverable.

Intangible assets
Identifiable intangible assets are recognised when the Group controls the asset, it is 
probable that future economic benefits attributed to the asset will flow to the Group 
and the cost of the asset can be reliably measured.

The interest of non-controlling shareholders in the acquiree is initially measured at 
the non-controlling shareholders’ proportion of the net fair value of the assets, 
liabilities and contingent liabilities recognised.

Goodwill
Goodwill arising on the acquisition of an entity represents the excess of the cost of 
acquisition over the Group’s interest in the net fair value of the identifiable assets, 
liabilities and contingent liabilities of the entity recognised at the date of acquisition. 

Where the Group increases its interest in an entity such that control is achieved, 
previously held identifiable assets, liabilities and contingent liabilities of the acquired 
entity are revalued to their fair value at the date of acquisition, being the date at which 
the Group achieves control of the acquiree. The movement in fair value is taken to 
the asset revaluation surplus.

Goodwill is initially recognised as an asset at cost and is subsequently measured 
at cost less any accumulated impairment losses. Goodwill is held in the currency 
of the acquired entity and revalued to the closing rate at each end of reporting 
period date.

Acquisition of interests from non-controlling 
shareholders
Acquisitions  of  non-controlling  interests  in  subsidiaries  are  accounted  for  as 
transactions between shareholders. There is no remeasurement to fair value of net 
assets acquired that were previously attributable to non-controlling shareholders.

Interests in joint ventures
A joint venture is a contractual arrangement whereby the Group and other parties 
undertake an economic activity that is subject to joint control; that is, when the 
strategic financial and operating policy decisions relating to the activities require the 
unanimous consent of the parties sharing control.

The Group reports its interests in jointly controlled entities using proportionate 
consolidation. The Group’s share of the assets, liabilities, income, expenses and cash 
flows of jointly controlled entities are combined with the equivalent items in the 
results on a line-by-line basis.

Any goodwill arising on the acquisition of the Group’s interest in a jointly controlled 
entity is accounted for in accordance with the Group’s accounting policy for goodwill 
arising on the acquisition of a subsidiary.

Investments in associates
An associate is an entity over which the Group has significant influence and that is 
neither a subsidiary nor an interest in a joint venture. Significant influence is the 
power to participate in the financial and operating policy decisions of the investee 
but is not control or joint control over those policies.

Goodwill is not subject to amortisation but is tested for impairment.

Negative  goodwill  arising  on  an  acquisition  is  recognised  directly  in  the 
income statement.

On disposal of a subsidiary or a jointly controlled entity, the attributable amount of 
goodwill is included in the determination of the profit or loss recognised in the 
income statement on disposal.

Goodwill arising before the date of transition to IFRS, on 1 April 2004, has been 
retained at the previous UK GAAP amounts, subject to being tested for impairment 
at that date. Goodwill written off to reserves under UK GAAP prior to 1998 has not been 
reinstated and is not included in determining any subsequent profit or loss on disposal.

Finite lived intangible assets
Intangible assets with finite lives are stated at acquisition or development cost, less 
accumulated amortisation. The amortisation period and method is reviewed at least 
annually. Changes in the expected useful life or the expected pattern of consumption 
of future economic benefits embodied in the asset is accounted for by changing the 
amortisation  period  or  method,  as  appropriate,  and  are  treated  as  changes  in 
accounting estimates. The amortisation expense on intangible assets with finite lives 
is recognised in profit or loss in the expense category consistent with the function of 
the intangible asset. 

Licence and spectrum fees
Amortisation periods for licence and spectrum fees are determined primarily by 
reference to the unexpired licence period, the conditions for licence renewal and 
whether licences are dependent on specific technologies. Amortisation is charged 
to the income statement on a straight-line basis over the estimated useful lives from 
the commencement of service of the network.

Vodafone Group Plc Annual Report 2010    79

Notes to the consolidated financial statements continued

2. Significant accounting policies continued
Computer software
Computer software comprises computer software purchased from third parties as 
well as the cost of internally developed software. Computer software licences are 
capitalised on the basis of the costs incurred to acquire and bring into use the specific 
software. Costs that are directly associated with the production of identifiable and 
unique software products controlled by the Group, and are probable of producing 
future economic benefits are recognised as intangible assets. Direct costs include 
software development employee costs and directly attributable overheads.

Software integral to a related item of hardware equipment is accounted for as 
property, plant and equipment.

Costs associated with maintaining computer software programs are recognised as 
an expense when they are incurred.

Internally developed software is recognised only if all of the following conditions 
are met:

 ■
 ■
 ■

an asset is created that can be separately identified;
it is probable that the asset created will generate future economic benefits; and
the development cost of the asset can be measured reliably.

Amortisation is charged to the income statement on a straight-line basis over the 
estimated useful lives from the date the software is available for use.

Assets held under finance leases are depreciated over their expected useful lives on 
the same basis as owned assets or, where shorter, the term of the relevant lease.

The gain or loss arising on the disposal or retirement of an item of property, plant and 
equipment is determined as the difference between the sale proceeds and the 
carrying amount of the asset and is recognised in the income statement.

Impairment of assets
Goodwill
Goodwill is not subject to amortisation but is tested for impairment annually or 
whenever there is an indication that the asset may be impaired.

For the purpose of impairment testing, assets are grouped at the lowest levels for 
which there are separately identifiable cash flows, known as cash-generating units. 
If the recoverable amount of the cash-generating unit is less than the carrying 
amount of the unit, the impairment loss is allocated first to reduce the carrying 
amount of any goodwill allocated to the unit and then to the other assets of the unit 
pro-rata on the basis of the carrying amount of each asset in the unit. Impairment 
losses recognised for goodwill are not reversed in a subsequent period.

Recoverable amount is the higher of fair value less costs to sell and value in use. In 
assessing value in use, the estimated future cash flows are discounted to their present 
value using a pre-tax discount rate that reflects current market assessments of the 
time value of money and the risks specific to the asset for which the estimates of 
future cash flows have not been adjusted.

Other intangible assets
Other intangible assets including brands and customer bases, are recorded at fair 
value at the date of acquisition. Amortisation is charged to the income statement on 
a straight-line basis over the estimated useful lives of intangible assets from the date 
they are available for use.

The  Group  prepares  and  approves  formal  five  year  management  plans  for  its 
operations, which are used in the value in use calculations. In certain developing 
markets the fifth year of the management plan is not indicative of the long-term 
future  performance  as  operations  may  not  have  reached  maturity.  For  these 
operations, the Group extends the plan data for an additional five year period. 

Estimated useful lives
The estimated useful lives of finite lived intangible assets are as follows:

 ■
 ■
 ■
 ■

Licence and spectrum fees 
Computer software 
Brands 
Customer bases 

3 – 25 years
3 – 5 years
1 – 10 years
2 – 7 years

Property, plant and equipment
Land and buildings held for use are stated in the statement of financial position at 
their  cost,  less  any  subsequent  accumulated  depreciation  and  subsequent 
accumulated impairment losses. 

Equipment, fixtures and fittings are stated at cost less accumulated depreciation and 
any accumulated impairment losses.

Assets  in  the  course  of  construction  are  carried  at  cost,  less  any  recognised 
impairment loss. Depreciation of these assets commences when the assets are ready 
for their intended use.

Property, plant and equipment and finite lived intangible assets
At each end of reporting period date, the Group reviews the carrying amounts of its 
property, plant and equipment and finite lived intangible assets to determine whether 
there is any indication that those assets have suffered an impairment loss. If any such 
indication  exists,  the  recoverable  amount  of  the  asset  is  estimated  in  order  to 
determine the extent, if any, of the impairment loss. Where it is not possible to 
estimate the recoverable amount of an individual asset, the Group estimates the 
recoverable amount of the cash-generating unit to which the asset belongs.

If the recoverable amount of an asset or cash-generating unit is estimated to be less 
than its carrying amount, the carrying amount of the asset or cash-generating unit 
is reduced to its recoverable amount. An impairment loss is recognised immediately 
in the income statement.

Where an impairment loss subsequently reverses the carrying amount of the asset 
or cash-generating unit is increased to the revised estimate of its recoverable amount, 
not  to  exceed  the  carrying  amount  that  would  have  been  determined  had  no 
impairment loss been recognised for the asset or cash-generating unit in prior years. 
A reversal of an impairment loss is recognised immediately in the income statement.

The cost of property, plant and equipment includes directly attributable incremental 
costs incurred in their acquisition and installation.

Depreciation is charged so as to write off the cost of assets, other than land and 
properties under construction, using the straight-line method, over their estimated 
useful lives, as follows:

Revenue 
Revenue is recognised to the extent the Group has delivered goods or rendered 
services under an agreement, the amount of revenue can be measured reliably and 
it is probable that the economic benefits associated with the transaction will flow to 
the Group. Revenue is measured at the fair value of the consideration received, 
exclusive of sales taxes and discounts.

 ■
 ■

Freehold buildings 
Leasehold premises   

25 – 50 years
the term of the lease

Equipment, fixtures and fittings:

 ■
 ■

Network infrastructure 
Other 

3 – 25 years
3 – 10 years

Depreciation is not provided on freehold land.

80    Vodafone Group Plc Annual Report 2010

The  Group  principally  obtains  revenue  from  providing  the  following 
telecommunication services: access charges, airtime usage, messaging, interconnect 
fees, data services and information provision, connection fees and equipment sales. 
Products and services may be sold separately or in bundled packages.

Revenue for access charges, airtime usage and messaging by contract customers is 
recognised as revenue as services are performed, with unbilled revenue resulting 
from services already provided accrued at the end of each period and unearned 
revenue from services to be provided in future periods deferred. Revenue from the 
sale of prepaid credit is deferred until such time as the customer uses the airtime, or 
the credit expires.

 
 
 
 
 
 
 
Financials

Revenue from interconnect fees is recognised at the time the services are performed.

Revenue from data services and information provision is recognised when the Group 
has performed the related service and, depending on the nature of the service, is 
recognised  either  at  the  gross  amount  billed  to  the  customer  or  the  amount 
receivable by the Group as commission for facilitating the service.

Foreign currencies
The  consolidated  financial  statements  are  presented  in  sterling,  which  is  the 
parent Company’s functional and presentation currency. Each entity in the Group 
determines  its  own  functional  currency  and  items  included  in  the  financial 
statements of each entity are measured using that functional currency.

Customer connection revenue is recognised together with the related equipment 
revenue to the extent that the aggregate equipment and connection revenue does 
not exceed the fair value of the equipment delivered to the customer. Any customer 
connection revenue not recognised together with related equipment revenue is 
deferred and recognised over the period in which services are expected to be 
provided to the customer.

Transactions in foreign currencies are initially recorded at the functional currency 
rate  prevailing  at  the  date  of  the  transaction.  Monetary  assets  and  liabilities 
denominated in foreign currencies are retranslated into the respective functional 
currency of the entity at the rates prevailing on the end of reporting period date. 
Non-monetary items carried at fair value that are denominated in foreign currencies 
are retranslated at the rates prevailing on the initial transaction dates. Non-monetary 
items measured in terms of historical cost in a foreign currency are not retranslated.

Revenue for device sales is recognised when the device is delivered to the end 
customer  and  the  sale  is  considered  complete.  For  device  sales  made  to 
intermediaries, revenue is recognised if the significant risks associated with the 
device are transferred to the intermediary and the intermediary has no general right 
of return. If the significant risks are not transferred, revenue recognition is deferred 
until sale of the device to an end customer by the intermediary or the expiry of the 
right of return.

In revenue arrangements including more than one deliverable, the arrangements are 
divided into separate units of accounting. Deliverables are considered separate units 
of accounting if the following two conditions are met: (1) the deliverable has value to 
the customer on a stand-alone basis and (2) there is evidence of the fair value of the 
item. The arrangement consideration is allocated to each separate unit of accounting 
based on its relative fair value.

Commissions
Intermediaries are given cash incentives by the Group to connect new customers and 
upgrade existing customers.

For intermediaries who do not purchase products and services from the Group, such 
cash incentives are accounted for as an expense. Such cash incentives to other 
intermediaries are also accounted for as an expense if: 

 ■

 ■

the Group receives an identifiable benefit in exchange for the cash incentive that 
is separable from sales transactions to that intermediary; and
the Group can reliably estimate the fair value of that benefit.

Cash incentives that do not meet these criteria are recognised as a reduction of the 
related device revenue.

Inventory
Inventory is stated at the lower of cost and net realisable value. Cost is determined 
on the basis of weighted average costs and comprises direct materials and, where 
applicable, direct labour costs and those overheads that have been incurred in 
bringing the inventories to their present location and condition.

Leasing
Leases are classified as finance leases whenever the terms of the lease transfer 
substantially all the risks and rewards of ownership of the asset to the lessee. All other 
leases are classified as operating leases.

Assets held under finance leases are recognised as assets of the Group at their fair 
value at the inception of the lease or, if lower, at the present value of the minimum 
lease payments as determined at the inception of the lease. The corresponding 
liability to the lessor is included in the statement of financial position as a finance 
lease  obligation.  Lease  payments  are  apportioned  between  finance  charges 
and reduction of the lease obligation so as to achieve a constant rate of interest 
on the remaining balance of the liability. Finance charges are recognised in the 
income statement.

Rentals payable under operating leases are charged to the income statement on a 
straight line basis over the term of the relevant lease. Benefits received and receivable 
as an incentive to enter into an operating lease are also spread on a straight line basis 
over the lease term.

Changes in the fair value of monetary securities denominated in foreign currency 
classified as available-for-sale are analysed between translation differences and 
other changes in the carrying amount of the security. Translation differences are 
recognised in the income statement and other changes in carrying amount are 
recognised in equity. 

Translation differences on non-monetary financial assets, such as investments in 
equity securities, classified as available-for-sale are reported as part of the fair value 
gain or loss and are included in equity.

For the purpose of presenting consolidated financial statements, the assets and 
liabilities of entities with a functional currency other than sterling are expressed in 
sterling using exchange rates prevailing on the end of reporting period date. Income 
and expense items and cash flows are translated at the average exchange rates for 
the period and exchange differences arising are recognised directly in equity. On 
disposal of a foreign entity, the cumulative amount previously recognised in equity 
relating to that particular foreign operation is recognised in profit or loss.

Goodwill and fair value adjustments arising on the acquisition of a foreign operation 
are treated as assets and liabilities of the foreign operation and translated accordingly.

In respect of all foreign operations, any exchange differences that have arisen before 
1 April 2004, the date of transition to IFRS, are deemed to be nil and will be excluded 
from the determination of any subsequent profit or loss on disposal.

The net foreign exchange gain recognised in the consolidated income statement is 
£35 million (2009: £131 million loss, 2008: £373 million gain). 

Research expenditure
Expenditure on research activities is recognised as an expense in the period in which 
it is incurred.

Post employment benefits
For defined benefit retirement plans, the difference between the fair value of the plan 
assets and the present value of the plan liabilities is recognised as an asset or liability 
on the statement of financial position. Scheme liabilities are assessed using the 
projected unit funding method and applying the principal actuarial assumptions at 
the end of reporting period date. Assets are valued at market value.

Actuarial gains and losses are taken to the statement of comprehensive income 
as incurred. For this purpose, actuarial gains and losses comprise both the effects 
of changes in actuarial assumptions and experience adjustments arising because 
of  differences  between  the  previous  actuarial  assumptions  and  what  has 
actually occurred.

Other  movements  in  the  net  surplus  or  deficit  are  recognised  in  the  income 
statement, including the current service cost, any past service cost and the effect of 
any curtailment or settlements. The interest cost less the expected return on assets 
is  also  charged  to  the  income  statement.  The  amount  charged  to  the  income 
statement in respect of these plans is included within operating costs or in the 
Group’s share of the results of equity accounted operations as appropriate.

The Group’s contributions to defined contribution pension plans are charged to the 
income statement as they fall due.

Vodafone Group Plc Annual Report 2010    81

Notes to the consolidated financial statements continued

2. Significant accounting policies continued
Cumulative actuarial gains and losses at 1 April 2004, the date of transition to IFRS, 
have been recognised in the statement of financial position.

Taxation
Income tax expense represents the sum of the current tax payable and deferred tax.

Current tax payable or recoverable is based on taxable profit for the year. Taxable 
profit differs from profit as reported in the income statement because some items of 
income or expense are taxable or deductible in different years or may never be 
taxable or deductible. The Group’s liability for current tax is calculated using UK and 
foreign tax rates and laws that have been enacted or substantively enacted by the 
end of reporting period date.

Deferred tax is the tax expected to be payable or recoverable in the future arising from 
temporary differences between the carrying amounts of assets and liabilities in the 
financial statements and the corresponding tax bases used in the computation of 
taxable profit. It is accounted for using the statement of financial position liability 
method. Deferred tax liabilities are generally recognised for all taxable temporary 
differences and deferred tax assets are recognised to the extent that it is probable 
that taxable profits will be available against which deductible temporary differences 
can be utilised. Such assets and liabilities are not recognised if the temporary 
difference arises from the initial recognition (other than in a business combination) 
of assets and liabilities in a transaction that affects neither the taxable profit nor the 
accounting profit. Deferred tax liabilities are not recognised to the extent they arise 
from the initial recognition of goodwill.

Deferred tax liabilities are recognised for taxable temporary differences arising on 
investments in subsidiaries and associates, and interests in joint ventures, except 
where the Group is able to control the reversal of the temporary difference and it is 
probable that the temporary difference will not reverse in the foreseeable future.

The carrying amount of deferred tax assets is reviewed at each end of reporting 
period date and adjusted to reflect changes in probability that sufficient taxable 
profits will be available to allow all or part of the asset to be recovered.

Other investments classified as held for trading and available-for-sale are stated at 
fair value. Where securities are held for trading purposes, gains and losses arising 
from changes in fair value are included in net profit or loss for the period. For available-
for-sale investments, gains and losses arising from changes in fair value are recognised 
directly in equity, until the security is disposed of or is determined to be impaired, at 
which time the cumulative gain or loss previously recognised in equity, determined 
using the weighted average cost method, is included in the net profit or loss for 
the period.

Other investments classified as loans and receivables are stated at amortised cost 
using the effective interest method, less any impairment.

Cash and cash equivalents
Cash and cash equivalents comprise cash on hand and call deposits, and other short- 
term highly liquid investments that are readily convertible to a known amount of cash 
and are subject to an insignificant risk of changes in value.

Trade payables
Trade payables are not interest bearing and are stated at their nominal value.

Financial liabilities and equity instruments
Financial  liabilities  and  equity  instruments  issued  by  the  Group  are  classified 
according to the substance of the contractual arrangements entered into and the 
definitions of a financial liability and an equity instrument. An equity instrument is 
any contract that evidences a residual interest in the assets of the Group after 
deducting all of its liabilities and includes no obligation to deliver cash or other 
financial assets. The accounting policies adopted for specific financial liabilities and 
equity instruments are set out below.

Capital market and bank borrowings
Interest bearing loans and overdrafts are initially measured at fair value (which is 
equal to cost at inception), and are subsequently measured at amortised cost, using 
the effective interest rate method, except where they are identified as a hedged 
item in a fair value hedge. Any difference between the proceeds net of transaction 
costs and the settlement or redemption of borrowings is recognised over the term of 
the borrowing. 

Deferred tax is calculated at the tax rates that are expected to apply in the period 
when the liability is settled or the asset realised, based on tax rates that have been 
enacted or substantively enacted by the end of reporting period date.

Equity instruments
Equity instruments issued by the Group are recorded at the proceeds received, net 
of direct issuance costs.

Derivative financial instruments and hedge accounting
The Group’s activities expose it to the financial risks of changes in foreign exchange 
rates and interest rates.

The use of financial derivatives is governed by the Group’s policies approved by the 
Board of directors, which provide written principles on the use of financial derivatives 
consistent with the Group’s risk management strategy. Changes in values of all 
derivatives of a financing nature are included within investment income and financing 
costs  in  the  income  statement.  The  Group  does  not  use  derivative  financial 
instruments for speculative purposes.

Derivative financial instruments are initially measured at fair value on the contract 
date and are subsequently remeasured to fair value at each reporting date. The Group 
designates certain derivatives as either:

 ■

 ■

 hedges of the change of fair value of recognised assets and liabilities (‘fair value 
hedges’); or
 hedges of net investments in foreign operations.

Hedge accounting is discontinued when the hedging instrument expires or is sold, 
terminated, or exercised, or no longer qualifies for hedge accounting, or the Company 
chooses to end the hedging relationship.

Tax assets and liabilities are offset when there is a legally enforceable right to set off 
current tax assets against current tax liabilities and when they either relate to income 
taxes levied by the same taxation authority on either the same taxable entity or on 
different taxable entities which intend to settle the current tax assets and liabilities 
on a net basis.

Tax is charged or credited to the income statement, except when it relates to items 
charged or credited directly to equity, in which case the tax is also recognised directly 
in equity.

Financial instruments
Financial assets and financial liabilities, in respect of financial instruments, are 
recognised on the Group’s statement of financial position when the Group becomes 
a party to the contractual provisions of the instrument.

Trade receivables
Trade receivables do not carry any interest and are stated at their nominal value as 
reduced by appropriate allowances for estimated irrecoverable amounts. Estimated 
irrecoverable amounts are based on the ageing of the receivable balances and 
historical experience. Individual trade receivables are written off when management 
deems them not to be collectible.

Other investments
Other  investments  are  recognised  and  derecognised  on  a  trade  date  where  a 
purchase or sale of an investment is under a contract whose terms require delivery 
of the investment within the timeframe established by the market concerned, and 
are initially measured at cost, including transaction costs.

82    Vodafone Group Plc Annual Report 2010

Fair value hedges
The Group’s policy is to use derivative instruments (primarily interest rate swaps) to 
convert a proportion of its fixed rate debt to floating rates in order to hedge the 
interest rate risk arising, principally, from capital market borrowings. The Group 
designates these as fair value hedges of interest rate risk with changes in fair value of 
the hedging instrument recognised in the income statement for the period together 
with the changes in the fair value of the hedged item due to the hedged risk, to the 
extent the hedge is effective. The ineffective portion is recognised immediately in the 
income statement.

Net investment hedges
Exchange differences arising from the translation of the net investment in foreign 
operations are recognised directly in equity. Gains and losses on those hedging 
instruments  (which  include  bonds,  commercial  paper  and  foreign  exchange 
contracts) designated as hedges of the net investments in foreign operations are 
recognised in equity to the extent that the hedging relationship is effective. These 
amounts are included in exchange differences on translation of foreign operations 
as stated in the statement of comprehensive income. Gains and losses relating to 
hedge ineffectiveness are recognised immediately in the income statement for the 
period. Gains and losses accumulated in the translation reserve are included in the 
income statement when the foreign operation is disposed of.

Put option arrangements
The potential cash payments related to put options issued by the Group over the 
equity of subsidiary companies are accounted for as financial liabilities when such 
options may only be settled other than by exchange of a fixed amount of cash or 
another financial asset for a fixed number of shares in the subsidiary.
The amount that may become payable under the option on exercise is initially 
recognised at fair value within borrowings with a corresponding charge directly to 
equity. The charge to equity is recognised separately as written put options over 
non-controlling interests, adjacent to non-controlling interests in the net assets of 
consolidated subsidiaries. The Group recognises the cost of writing such put options, 
determined as the excess of the fair value of the option over any consideration 
received, as a financing cost.

Such options are subsequently measured at amortised cost, using the effective 
interest rate method, in order to accrete the liability up to the amount payable under 
the option at the date at which it first becomes exercisable. The charge arising is 
recorded as a financing cost. In the event that the option expires unexercised, the 
liability is derecognised with a corresponding adjustment to equity.

Provisions
Provisions  are  recognised  when  the  Group  has  a  present  obligation  (legal  or 
constructive) as a result of a past event, it is probable that the Group will be required 
to settle that obligation and a reliable estimate can be made of the amount of the 
obligation. Provisions are measured at the directors’ best estimate of the expenditure 
required to settle the obligation at the end of reporting period date and are discounted 
to present value where the effect is material.

Share-based payments
The  Group  issues  equity-settled  share-based  payments  to  certain  employees. 
Equity-settled share-based payments are measured at fair value (excluding the effect 
of  non  market-based  vesting  conditions)  at  the  date  of  grant.  The  fair  value 
determined at the grant date of the equity-settled share-based payments is expensed 
on a straight-line basis over the vesting period, based on the Group’s estimate of the 
shares that will eventually vest and adjusted for the effect of non market-based 
vesting conditions.

Fair  value  is  measured  using  a  binomial  pricing  model,  being  a  lattice-based 
option  valuation  model,  which  is  calibrated  using  a  Black-Scholes  framework. 
The expected life used in the model has been adjusted, based on management’s 
best  estimate,  for  the  effects  of  non-transferability,  exercise  restrictions  and 
behavioural considerations.

The Group uses historical data to estimate option exercise and employee termination 
within the valuation model; separate groups of employees that have similar historical 
exercise behaviour are considered separately for valuation purposes. The expected 
life of options granted is derived from the output of the option valuation model and 

Financials

represents the period of time that options are expected to be outstanding. Expected 
volatilities are based on implied volatilities as determined by a simple average of no 
less than three international banks, excluding the highest and lowest numbers. The 
risk-free rates for periods within the contractual life of the option are based on the UK 
gilt yield curve in effect at the time of grant.

Some share awards have an attached market condition, based on TSR, which is taken 
into account when calculating the fair value of the share awards. The valuation for the 
TSR is based on Vodafone’s ranking within the same group of companies, where 
possible, over the past five years. The volatility of the ranking over a three year period 
is used to determine the probable weighted percentage number of shares that could 
be expected to vest and hence affect fair value.

The fair value of awards of non-vested shares is equal to the closing price of the 
Vodafone’s shares on the date of grant, adjusted for the present value of future 
dividend entitlements where appropriate.

Vodafone Group Plc Annual Report 2010    83

Notes to the consolidated financial statements continued

3. Segment analysis
The Group has a single group of related services and products being the supply of communications services and products. Segment information is provided on the basis of 
geographic areas, being the basis on which the Group manages its worldwide interests. Revenue is attributed to a country or region based on the location of the Group 
company reporting the revenue. Inter-segment sales are charged at arm’s length prices.

During the year ended 31 March 2010 the Group changed how it determines and discloses segmental EBITDA and adjusted operating profit in order to ensure the Group’s disclosures 
better reflect the contribution of each segment to the Group’s underlying operating performance and remain consistent with internal reporting to management. The changes do 
not impact Vodafone’s consolidated results. Intercompany revenue and expenses arising from royalty fees for the use of the Vodafone brand, which were previously included within 
operating expenses, are now excluded from the calculation of EBITDA and adjusted operating profit of each segment and Common Functions. In addition, intercompany charges 
for fixed asset usage, which were also previously included within operating expenses, are now reported within depreciation for purposes of calculating EBITDA of each segment. 
The tables below present segment information on the revised basis, with prior years amended to conform to the current year presentation.

31 March 2010 
Germany 
Italy 
Spain 
UK 
Other Europe(1)
Europe 
Vodacom(2)
Other Africa and Central Europe(3)
Africa and Central Europe 
India 
Other Asia Pacific and Middle East(4)
Asia Pacific and Middle East 
Common Functions(5)
Group(6)
Verizon Wireless(6)

31 March 2009 
Germany 
Italy 
Spain 
UK 
Other Europe(1)
Europe 
Vodacom(2)
Other Africa and Central Europe(3)
Africa and Central Europe 
India 
Other Asia Pacific and Middle East(4)
Asia Pacific and Middle East 
Common Functions(5)
Group(6)
Verizon Wireless(6)

31 March 2008 
Germany 
Italy 
Spain 
UK 
Other Europe(1)
Europe 
Vodacom(2)
Other Africa and Central Europe(3)
Africa and Central Europe 
India 
Other Asia Pacific and Middle East(4)
Asia Pacific and Middle East 
Common Functions(5)
Group(6)
Verizon Wireless(6)

Segment 
revenue 
£m 

Common 
Functions 
£m 

Intra-region 
revenue 
£m 

Regional 
revenue 
£m 

Inter-region 
revenue 
£m 

Group 
revenue 
£m 

8,008
6,027
5,713
5,025
5,354
30,127
4,450
3,576
8,026
3,114
3,368
6,482
–
44,635
17,222

7,847
5,547
5,812
5,392
5,329
29,927
1,778
3,723
5,501
2,689
3,131
5,820
–
41,248
14,085

6,866
4,435
5,063
5,424
4,583
26,371
1,609
3,337
4,946
1,822
2,577
4,399
–
35,716
10,144

(37)
(37)
(79)
(45)
(51)
(249)
–
–
–
(1)
–
(1)
–
(250)

(52)
(36)
(93)
(46)
(66)
(293)
–
–
–
(1)
–
(1)
–
(294)

(51)
(33)
(96)
(46)
(64)
(290)
–
–
–
–
–
–
–
(290)

7,971
5,990
5,634
4,980
5,303
29,878
4,450
3,576
8,026
3,113
3,368
6,481
269
44,654

7,795
5,511
5,719
5,346
5,263
29,634
1,778
3,723
5,501
2,688
3,131
5,819
216
41,170

6,815
4,402
4,967
5,378
4,519
26,081
1,609
3,337
4,946
1,822
2,577
4,399
170
35,596

(12)
(5)
(4)
(12)
(5)
(38)
(7)
(53)
(60)
(20)
(31)
(51)
(33)
(182)

(16)
(6)
(4)
(10)
(5)
(41)
–
(48)
(48)
(19)
(31)
(50)
(14)
(153)

(11)
(6)
(4)
(10)
(3)
(34)
–
(35)
(35)
(12)
(26)
(38)
(11)
(118)

7,959
5,985
5,630
4,968
5,298
29,840
4,443
3,523
7,966
3,093
3,337
6,430
236
44,472

7,779
5,505
5,715
5,336
5,258
29,593
1,778
3,675
5,453
2,669
3,100
5,769
202
41,017

6,804
4,396
4,963
5,368
4,516
26,047
1,609
3,302
4,911
1,810
2,551
4,361
159
35,478

269
269

216
216

170
170

EBITDA 
£m 

3,122
2,843
1,956
1,141
1,865
10,927
1,528
799
2,327
807
1,033
1,840
(359)
14,735
6,689

3,225
2,565
2,034
1,368
1,957
11,149
606
1,114
1,720 
717
1,062
1,779
(158)
14,490
5,543

2,816
2,148
1,908
1,560
1,735
10,167
586
1,108
1,694
598
906
1,504 
(187)
13,178
3,930

Notes:
(1)   EBITDA is stated before £574 million (2009: £520 million; 2008: £425 million) representing the Group’s share of results in associates.
(2)  EBITDA is stated before £(2) million (2009: £(1); 2008: £nil) representing the Group’s share of results in associates.
(3)   EBITDA is stated before £50 million (2009: £27; 2008: £nil) representing the Group’s share of results in associates.
(4)   EBITDA is stated before £6 million (2009: £4 million; 2008: £2 million) representing the Group’s share of results in associates.
(5)   EBITDA is stated before £2 million (2009: £(1) million; 2008: £2 million) relating to the Group’s share of results in associates.
(6)   Values shown for Verizon Wireless are not included in the calculation of Group revenue or EBITDA as Verizon Wireless is an associate.

84    Vodafone Group Plc Annual Report 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financials

A reconciliation of EBITDA to operating profit is shown below. For a reconciliation of operating profit to profit before taxation, see the consolidated income statement on 
page 74. 

EBITDA
Depreciation and amortisation including loss on disposal of fixed assets
Share of results in associates
Impairment losses, net
Other income and expense
Operating profit

2010 
£m 
14,735
(8,011)
4,742
(2,100)
114
9,480

2009 
£m 
14,490
(6,824)
4,091
(5,900)
–
5,857

2008 
£m 
13,178
(5,979)
2,876
–
(28)
10,047

Other 
expenditure 

Non-current 

Capital

 assets (1)  expenditure(2) 

£m 

£m 

 intangible

on  Depreciation 
and
assets  amortisation 
£m 

£m 

31 March 2010
Germany
Italy
Spain
UK
Other Europe
Europe
Vodacom
Other Africa and Central Europe
Africa and Central Europe
India
Other Asia Pacific and Middle East
Asia Pacific and Middle East
Common Functions
Group

31 March 2009
Germany
Italy
Spain
UK
Other Europe
Europe
Vodacom
Other Africa and Central Europe
Africa and Central Europe
India
Other Asia Pacific and Middle East
Asia Pacific and Middle East
Common Functions
Group

31 March 2008
Germany
Italy
Spain
UK
Other Europe
Europe
Vodacom
Other Africa and Central Europe
Africa and Central Europe
India
Other Asia Pacific and Middle East
Asia Pacific and Middle East
Common Functions
Group

20,211 
17,941 
12,746 
6,977 
8,862 
66,737 
7,783 
6,357 
14,140 
8,665 
4,589 
13,254 
769 
94,900 

21,617 
18,666 
13,324 
7,414 
9,375 
70,396 
2,287 
5,700 
7,987 
10,308 
4,687 
14,995 
810 
94,188 

766 
610 
543 
494 
618 
3,031 
520 
869 
1,389 
853 
552 
1,405 
367 
6,192 

750 
521 
632 
446 
511 
2,860 
237 
625 
862 
1,351 
524 
1,875 
312 
5,909 

613 
411 
533 
465 
469 
2,491 
204 
702 
906 
1,030 
463 
1,493 
185 
5,075 

18
60
–
–
–
78
–
228
228
–
–
–
19
325

16
–
–
–
–
16
–
21
21
–
1,101
1,101
–
1,138

14
1
–
–
11
26
2
5
7
–
–
–
8
41

1,422
732
638
963
781
4,536
1,005
811
1,816
848
634
1,482
76
7,910

1,378
735
606
1,010
766
4,495
231
837
1,068
746
484
1,230
21
6,814

1,229
627
522
1,016
650
4,044
219
698
917
562
394
956
(8)
5,909

Impairment
losses, net 
£m 

–
–
–
–
–
–
–
(200)
(200)
2,300
–
2,300
–
2,100 

–
–
3,400
–
–
3,400
–
2,500
2,500
–
–
–
–
5,900

–
–
–
–
–
–
–
–
–
–
–
–
–
– 

Notes:
(1)   Includes goodwill, other intangible assets and property, plant and equipment.
(2)  Includes additions to property, plant and equipment and computer software, reported within intangible assets.

Vodafone Group Plc Annual Report 2010    85

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements continued

4. Operating profit
Operating profit has been arrived at after charging/(crediting):

Net foreign exchange (gains)/losses
Depreciation of property, plant and equipment (note 11):

Owned assets
Leased assets

Amortisation of intangible assets (note 9)
Impairment losses, net (note 10)
Research and development expenditure
Staff costs (note 32)
Operating lease rentals payable:

Plant and machinery
Other assets including fixed line rentals

Loss on disposal of property, plant and equipment
Own costs capitalised attributable to the construction or acquisition of property, plant and equipment

The total remuneration of the Group’s auditor, Deloitte LLP, and its affiliates for services provided to the Group is analysed below: 

Audit fees: 
Parent company 
Subsidiaries(1) 

Fees for statutory and regulatory filings
Audit and audit-related fees 

Other fees: 
Taxation 
Other

Total fees 

2010 
£m 
(29)

4,412
44
3,454
2,100
303
3,770

71
1,587
101
(296)

2009 
£m 
30

4,025
36
2,753
5,900
280
3,227

68
1,331
10
(273)

2008 
£m 
(27)

3,400
27
2,482
–
234
2,698

43
1,117
70
(245)

2010 
£m 

2009 
£m 

2008 
£m 

1
7
8
1
9

1
– 
1
10

1
5
6
2
8

1
– 
1
9

1
5
6
1
7

1
1
2
9

Note:
(1)   The increase primarily arises from the consolidation of Vodacom Group Limited as a subsidiary from 18 May 2009.

In addition to the above, the Group’s joint ventures and associates paid fees totalling £2 million (2009: £3 million; 2008: £2 million) and £7 million (2009: £6 million; 2008: £3 
million) respectively to Deloitte LLP and its affiliates during the year. Deloitte LLP and its affiliates have also received amounts totalling less than £1 million in each of the last 
three years in respect of services provided to pension schemes and charitable foundations associated to the Group.

A description of the work performed by the Audit Committee in order to safeguard auditor independence when non-audit services are provided is set out in “Corporate 
governance” on page 55.

86    Vodafone Group Plc Annual Report 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
  
5. Investment income and financing costs

Investment income: 
Available-for-sale investments: 

Dividends received 

Loans and receivables at amortised cost 
Fair value through the income statement (held for trading): 

Derivatives – foreign exchange contracts 
Other(1)

Equity put rights and similar arrangements(2)

Financing costs:  
Items in hedge relationships: 

Other loans 
Interest rate swaps 
Dividends on redeemable preference shares 
Fair value hedging instrument 
Fair value of hedged item 
Cash flow hedges transferred from equity 
Other financial liabilities held at amortised cost: 

Bank loans and overdrafts 
Other loans(3)
Potential interest on settlement of tax issues(4)
Equity put rights and similar arrangements(2)
Finance leases 

Fair value through the income statement (held for trading): 

Derivatives – forward starting swaps and futures 

Net financing costs 

Financials

2010 
£m 

2009 
£m 

2008 
£m 

145
423

3
92
53
716

888
(464)
56
228
(183)
82

591
185
(178)
94
7

110
339

71
275
–
795

782
(180)
53
(1,458)
1,475
–

452
440
(81)
627
1

72
451

125
66
–
714

612
61
42
(635)
601
–

347
390
399
143
7

206
1,512
796

308
2,419
1,624

47
2,014
1,300

Notes:
(1)   Amounts include foreign exchange gains on certain intercompany balances and investments held following the disposal of Vodafone Japan to SoftBank.
(2)   Includes amounts in relation to the Group’s arrangements with non-controlling shareholders in India. Further information is provided in “Option agreements and similar arrangements” on page 44.
(3)   Amount for 2010 includes £48 million (2009: £94 million) of foreign exchange losses arising from net investments in foreign operations.
(4)   Amount for 2010 and 2009 includes a reduction of the provision for potential interest on tax issues.

Vodafone Group Plc Annual Report 2010    87

 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
Notes to the consolidated financial statements continued

6. Taxation
Income tax expense

United Kingdom corporation tax (income)/expense:

Current year
Adjustments in respect of prior years

Overseas current tax expense/(income):

Current year
Adjustments in respect of prior years

Total current tax expense

Deferred tax on origination and reversal of temporary differences:

United Kingdom deferred tax 
Overseas deferred tax

Total deferred tax (income)/expense
Total income tax expense 

Tax charged/(credited) directly to other comprehensive income

Current tax (credit)/charge
Deferred tax charge/(credit)
Total tax charged/(credited) directly to other comprehensive income 

Tax (credited)/charged directly to equity 

Current tax (credit)/charge
Deferred tax (credit)/charge
Total tax (credited)/charged directly to equity 

2010 
£m 

40
(4)
36

2,377
(1,718)
659
695

(166)
(473)
(639)
56

2010 
£m 
(38)
137
99

2010 
£m 
(1)
(10)
(11)

2009 
£m 

(132)
(318)
(450)

2,111
(934)
1,177
727

20
362
382
1,109

2009 
£m 
133
(72)
61

2009 
£m 
1
8
9

2008 
£m 

−
(53)
(53)

2,539
(293)
2,246
2,193

(125)
177
52
2,245

2008 
£m 
−
(63)
(63)

2008 
£m 
(5)
(2)
(7)

Factors affecting tax expense for the year 
The table below explains the differences between the expected tax expense on continuing operations, at the UK statutory tax rate of 28% for 2010 and 2009 and 30% for 
2008, and the Group’s total tax expense for each year. Further discussion of the current year tax expenses can be found in the section titled “Operating results” on page 26.

2010 
£m 
8,674
2,429
160
588
(2,103)

1,074 
516
35
5
–
(1,040)
(387)
425
(572)
56

2009 
£m 
4,189
1,173
118
1,652
–

2,943 
382
(31)
(26)
(155)
(881)
(1,124)
423
(422)
1,109

2008 
£m 
9,001
2,700
134
–
–

2,834 
320
66
255
(16)
(833)
(254)
321
(448)
2,245

Profit before tax as shown in the consolidated income statement
Expected income tax expense on profit at UK statutory tax rate
Effect of taxation of associates, reported within operating profit
Impairment losses with no tax effect 
Impact of agreement of German write down losses(1)
Expected income tax expense at UK statutory rate on profit,
before impairment losses and taxation of associates
Effect of different statutory tax rates of overseas jurisdictions
Effect of current year changes in statutory tax rates 
Deferred tax on overseas earnings 
Assets revalued for tax purposes 
Effect of previously unrecognised temporary differences including losses
Adjustments in respect of prior years(1)
Expenses not deductible for tax purposes and other items 
Exclude taxation of associates 
Income tax expense  

Note:
(1)   See ‘Taxation’ on page 26.

88    Vodafone Group Plc Annual Report 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Deferred tax
Analysis of movements in the net deferred tax balance during the year:

1 April 2009
Exchange movements
Credited to the profit for the financial year
Debited to other comprehensive income
Credited directly to equity
Reclassification from current tax
Arising on acquisition
Change in consolidation status
31 March 2010

Deferred tax assets and liabilities before offset of balances within countries, are as follows:

Accelerated tax depreciation
Tax losses
Deferred tax on overseas earnings
Other short-term timing differences
31 March 2010

Analysed in the balance sheet, after offset of balances within countries, as:

Deferred tax asset
Deferred tax liability
31 March 2010

Accelerated tax depreciation
Tax losses
Deferred tax on overseas earnings
Other short-term timing differences
31 March 2009

Analysed in the balance sheet, after offset of balances within countries, as:

Deferred tax asset
Deferred tax liability
31 March 2009

Amount 
credited/ 
(charged) 
in income 
statement 
£m 
(577)
493
(22)
745
639

Amount 
credited/ 
(charged) 
in income 
statement 
£m 
(330)
(366)
26
288
(382)

Financials

£m 

(6,012)
(15)
639
(137)
10
2
(853)
22
(6,344)

Gross 

Gross 
deferred  deferred tax 
tax asset 
£m 
627
27,816
–
4,796
33,239

£m 
(2,881)
–
(4,086)
(3,135)
(10,102)

amounts 
liability  unrecognised 
£m 
(1)
(27,185)
–
(2,295)
(29,481)

Net 
recognised 
Less  deferred tax 
asset/ 
(liability) 
£m 
(2,255)
631
(4,086)
(634)
(6,344)

£m 
1,033
(7,377)
(6,344)

Gross 

Gross 
deferred  deferred tax 
tax asset 
£m 
765
23,538
−
3,927
28,230

£m 
(2,488)
−
(4,052)
(2,416)
(8,956)

amounts 
liability  unrecognised 
£m 
(52)
(23,386)
−
(1,848)
(25,286)

Net 
recognised 
Less  deferred tax 
asset/ 
(liability) 
£m 
(1,775)
152
(4,052)
(337)
(6,012)

£m 
630
(6,642)
(6,012)

Factors affecting the tax charge in future years
Factors that may affect the Group’s future tax charge include the impact of corporate restructurings, the resolution of open issues, future planning opportunities, corporate 
acquisitions and disposals, the use of brought forward tax losses and changes in tax legislation and tax rates.

Vodafone is routinely subject to audit by tax authorities in the territories in which it operates, and the items discussed below have reached litigation. Provisions are held in 
respect of the potential tax liability that may arise, however the amount ultimately paid may differ materially from the amount accrued and could therefore affect our overall 
profitability and cash flows in future periods.

Following the conclusion of our legal challenge to the UK Controlled Foreign Company (‘CFC’) rules (see the legal proceedings section of note 29), HMRC are enquiring into 
the establishment and activities of certain Group holding companies in Luxembourg to determine whether they constitute ‘wholly artificial arrangements’, which the Group 
maintains that they do not. The Group carries provisions of £2.2 billion in relation to the potential tax exposure at 31 March 2010 (2009: £ 2.2 billion).

A Spanish subsidiary, Vodafone Holdings Europe SL (‘VHESL’), is in disagreement with the Spanish tax authorities regarding the tax treatment of interest expenses claimed 
by VHESL in the accounting periods ended 31 March 2003 and 31 March 2004. In October 2009 the first tier Spanish court ruled against VHESL. VHESL has appealed and 
the legal process is expected to continue for a number of years.

Vodafone Group Plc Annual Report 2010    89

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements continued

6. Taxation continued 
At 31 March 2010 the gross amount and expiry dates of losses available for carry forward are as follows:

Losses for which a deferred tax asset is recognised 
Losses for which no deferred tax asset is recognised 

Expiring 
within 
5 years 
£m 
12
1,820
1,832

Expiring 
within 
6-10 years 
£m 
–
57
57

Unlimited 
£m 
4,070
100,396
104,466

Total 
£m 
4,082
102,273
106,355

Included above are losses amounting to £1,909 million (2009: £1,940 million) in respect of UK subsidiaries which are only available for offset against future capital gains and 
since it is uncertain whether these losses will be utilised, no deferred tax asset has been recognised.

The losses above also include £83,168 million (2009: £77,780 million) that have arisen in overseas holding companies as a result of revaluations of those companies’ 
investments for local GAAP purposes. Since it is uncertain whether these losses will be utilised, no deferred tax asset has been recognised.

During the year the German tax authorities decided to allow £13,513 million of a potential £46,716 million of losses arising on the write down of investments in Germany 
(see “Taxation” on page 26). These losses are available to use against both federal and trade tax liabilities in Germany. Losses of £3,922 million (£1,747 million for federal tax 
and £2,175 million for trade tax) are included in the above table on which the Group has recognised a deferred tax asset. The Group has not recognised a deferred tax asset 
on £14,544 million (£9,391 million for federal tax and £5,153 million for trade tax) of the losses as it is uncertain that these losses will be utilised.

The Group holds provisions in respect of deferred taxation that would arise if temporary differences on investments in subsidiaries, associates and interests in joint ventures 
were to be realised after the year end reporting date. No deferred tax liability has been recognised in respect of a further £51,783 million (2009: £63,551 million) of unremitted 
earnings of subsidiaries, associates and joint ventures because the Group is in a position to control the timing of the reversal of the temporary difference and it is probable 
that such differences will not reverse in the foreseeable future. It is not practicable to estimate the amount of unrecognised deferred tax liabilities in respect of these 
unremitted earnings.

7. Equity dividends

Declared during the financial year:
Final dividend for the year ended 31 March 2009: 5.20 pence per share
(2008: 5.02 pence per share, 2007: 4.41 pence per share)
Interim dividend for the year ended 31 March 2010: 2.66 pence per share
(2009: 2.57 pence per share, 2008: 2.49 pence per share)

Proposed after the end of the reporting period and not recognised as a liability:
Final dividend for the year ended 31 March 2010: 5.65 pence per share 
(2009: 5.20 pence per share, 2008: 5.02 pence per share)

8. Earnings per share

Weighted average number of shares for basic earnings per share
Effect of dilutive potential shares: restricted shares and share options
Weighted average number of shares for diluted earnings per share

Earnings for basic and diluted earnings per share

2010 
£m 

2009 
£m 

2008 
£m 

2,731

2,667

2,331

1,400
4,131

1,350
4,017

1,322
3,653

2,976

2,731

2,667

2010 
Millions 
52,595
254
52,849

2009 
Millions 
52,737
232
52,969

2008 
Millions 
53,019
268
53,287

£m
8,645

£m
3,078

£m 
6,660

90    Vodafone Group Plc Annual Report 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
9. Intangible assets

Cost:
1 April 2008
Exchange movements
Arising on acquisition
Additions 
Disposals
Change in consolidation status
31 March 2009
Exchange movements
Arising on acquisition
Change in consolidation status
Additions 
Disposals
31 March 2010

Accumulated impairment losses and amortisation:
1 April 2008
Exchange movements
Amortisation charge for the year
Impairment losses
Disposals
Change in consolidation status
31 March 2009
Exchange movements
Amortisation charge for the year
Change in consolidation status
Impairment losses, net
Disposals
31 March 2010

Net book value:
31 March 2009
31 March 2010

Financials

Other
£m

1,188
153
130
–
–
–
1,471
326
1,604
(175)
19
–
3,245

741
126
346
–
–
–
1,213
64
678
(181)
–
–
1,774

Total
£m

120,790
17,978
1,011
2,282
(404)
(25)
141,632
(2,435)
4,396
(971)
1,524
(114)
144,032

50,459
7,984
2,753
5,900
(391)
(11)
66,694
(1,917)
3,454
(470)
2,100
(87)
69,774

  Licences and
spectrum
£m

 Goodwill
£m

Computer
software
£m

91,762
14,298
613
–
–
(9)
106,664
(2,751)
1,185
(102)
–
–
104,996

40,426
6,630
–
5,650
–
–
52,706
(1,848)
–
–
2,300
–
53,158

22,040
2,778
199
1,138
(1)
(16)
26,138
62
1,454
(413)
306
–
27,547

5,132
659
1,522
250
–
(11)
7,552
(29)
1,730
(135)
(200)
–
8,918

5,800
749
69
1,144
(403)
–
7,359
(72)
153
(281)
1,199
(114)
8,244

4,160
569
885
–
(391)
–
5,223
(104)
1,046
(154)
–
(87)
5,924

53,958
51,838

18,586
18,629

2,136
2,320

258
1,471

74,938
74,258

For licences and spectrum and other intangible assets, amortisation is included within the cost of sales line within the consolidated income statement. Licences and 
spectrum with a net book value of £2,570 million (2009: £2,765 million) have been pledged as security against borrowings.

The net book value at 31 March 2010 and expiry dates of the most significant licences are as follows: 

Germany
UK
Qatar
Italy

Expiry date
December 2020
December 2021
June 2028
December 2021

2010 
£m 
 4,802 
 3,914 
 1,328 
 1,097 

2009
£m 
 5,452 
 4,246 
 1,482 
 1,240 

Vodafone Group Plc Annual Report 2010    91

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements continued

10. Impairment
Impairment losses, net
The net impairment losses recognised in the consolidated income statement, as a separate line item within operating profit, in respect of goodwill and licences and spectrum 
fees are as follows:

Cash generating unit
India
Spain
Turkey
Ghana

Reportable segment
India
Spain
Other Africa and Central Europe
Other Africa and Central Europe

2010 
£m 
2,300
–
(200)
–
2,100

2009 
£m 
–
3,400
2,250
250
5,900

2008 
£m 
–
–
–
–
–

Year ended 31 March 2010
The net impairment losses were based on value in use calculations. The pre-tax adjusted discount rate used in the most recent value in use in the year ended 31 March 2010 
calculation are as follows:

India
Turkey

Pre-tax adjusted
discount rate
13.8%
17.6%

India
During the year ended 31 March 2010 the goodwill in relation to the Group’s operations in India was impaired by £2,300 million primarily due to intense price competition 
following the entry of a number of new operators into the market. The pre-tax risk adjusted discount rate used in the previous value in use calculation at 31 March 2009 
was 12.3%.

Turkey
During the year ended 31 March 2010 impairment losses of £200 million, previously recognised in respect of intangible assets in relation to the Group’s operations in Turkey, 
were reversed. The reversal was in relation to licences and spectrum and was as a result of favourable changes in the discount rate. The cash flow projections within the 
business plans used for impairment testing were substantially unchanged from those used at 31 March 2009. The pre-tax risk adjusted discount rate used in the previous 
value in use calculation at 31 March 2009 was 19.5%.

Year ended 31 March 2009
The impairment losses were based on value in use calculations. The pre-tax adjusted discount rate used in the most recent value in use in the year ended 31 March 2009 
calculation are as follows:

Spain 
Turkey(1)
Ghana 

Note:
(1)    The pre-tax adjusted discount rate used in the value in use calculation at 30 September 2008 was 18.6%.

Pre-tax adjusted
discount rate
10.3%
19.5%
26.9%

Spain
During the year ended 31 March 2009 the goodwill in relation to the Group’s operations in Spain was impaired by £3,400 million following a fall in long-term cash flow 
forecasts resulting from the economic downturn. The pre-tax risk adjusted discount rate used in the previous value in use calculation at 31 January 2008 was 10.6%.

Turkey
During the year ended 31 March 2009 the goodwill and other intangible assets in relation to the Group’s operations in Turkey was impaired by £2,250 million. At 30 September 
2008 the goodwill was impaired by £1,700 million following adverse movements in the discount rate and adverse performance against previous plans. During the second 
half of the 2009 financial year, impairment losses of £300 million in relation to goodwill and £250 million in relation to licences and spectrum resulted from adverse changes 
in both the discount rate and a fall in the long-term GDP growth rate. The cash flow projections within the business plans used for impairment testing were substantially 
unchanged from those used at 30 September 2008. The pre-tax risk adjusted discount rate used in the previous value in use calculation at 31 January 2008 was 16.2%.

Ghana
During the year ended 31 March 2009 the goodwill in relation to the Group’s operations in Ghana was impaired by £250 million following an increase in the discount rate. 
The cash flow projections within the business plan used for impairment testing was substantially unchanged from the acquisition business case in 2008.

Goodwill
The carrying value of goodwill at 31 March was as follows: 

Germany
Italy
Spain

Other

92    Vodafone Group Plc Annual Report 2010

2010 
£m 
12,301
14,786
10,167
37,254
14,584
51,838

2009 
£m 
12,786
15,361
10,561
38,708
15,250
53,958

 
 
 
 
 
 
 
 
 
 
 
 
Financials

Key assumptions used in the value in use calculations
The key assumptions used in determining the value in use are:

Assumption
Budgeted EBITDA

How determined
Budgeted EBITDA has been based on past experience adjusted for the following: 

 ■

 ■

 ■

voice and messaging revenue is expected to benefit from increased usage from new customers, the introduction of new 
services and traffic moving from fixed networks to mobile networks, though these factors will be offset by increased 
competitor activity, which may result in price declines, and the trend of falling termination rates;
non-messaging data revenue is expected to continue to grow strongly as the penetration of 3G enabled devices rises and new 
products and services are introduced; and
margins are expected to be impacted by negative factors such as an increase in the cost of acquiring and retaining customers 
in increasingly competitive markets and the expectation of further termination rate cuts by regulators, and by positive factors 
such as the efficiencies expected from the implementation of Group initiatives.

Budgeted capital expenditure

The cash flow forecasts for capital expenditure are based on past experience and include the ongoing capital expenditure 
required to roll out networks in emerging markets, to provide enhanced voice and data products and services and to meet the 
population coverage requirements of certain of the Group’s licences. Capital expenditure includes cash outflows for the purchase 
of property, plant and equipment and computer software.

Long-term growth rate

For businesses where the five year management plans are used for the Group’s value in use calculations, a long-term growth rate 
into perpetuity has been determined as the lower of:

Pre-tax risk adjusted discount rate

 ■
 ■

the nominal GDP rates for the country of operation; and
the long-term compound annual growth rate in EBITDA in years six to ten estimated by management.

For businesses where the plan data is extended for an additional five years for the Group’s value in use calculations, a long-term 
growth rate into perpetuity has been determined as the lower of:

 ■
 ■

the nominal GDP rates for the country of operation; and
the compound annual growth rate in EBITDA in years eight to ten of the management plan.

The discount rate applied to the cash flows of each of the Group’s operations is based on the risk free rate for ten year bonds issued 
by the government in the respective market, where possible adjusted for a risk premium to reflect both the increased risk of 
investing in equities and the systematic risk of the specific Group operating company. In making this adjustment, inputs required 
are the equity market risk premium (that is the required increased return required over and above a risk free rate by an investor 
who is investing in the market as a whole) and the risk adjustment, beta, applied to reflect the risk of the specific Group operating 
company relative to the market as a whole.

In determining the risk adjusted discount rate, management has applied an adjustment for the systematic risk to each of the 
Group’s operations determined using an average of the betas of comparable listed mobile telecommunications companies and, 
where available and appropriate, across a specific territory. Management has used a forward-looking equity market risk premium 
that takes into consideration both studies by independent economists, the average equity market risk premium over the past 
ten years and the market risk premiums typically used by investment banks in evaluating acquisition proposals.

Sensitivity to changes in assumptions
Other than as disclosed below, management believes that no reasonably possible change in any of the above key assumptions would cause the carrying value of any cash 
generating unit to exceed its recoverable amount.

31 March 2010 
The estimated recoverable amount of the Group’s operations in India equalled its respective carrying value and, consequently, any adverse change in key assumption would, 
in isolation, cause a further impairment loss to be recognised. The estimated recoverable amount of the Group’s operations in Turkey, Germany, Ghana, Greece, Ireland, Italy, 
Portugal, Romania, Spain and the UK exceeded their carrying value by approximately £130 million, £4,752 million, £18 million, £118 million, £259 million, £1,253 million, 
£1,182 million, £372 million, £821 million, £1,207 million respectively. 

Vodafone Group Plc Annual Report 2010    93

Notes to the consolidated financial statements continued

10. Impairment continued
The tables below show the key assumptions used in the value in use calculation and, for India, Turkey, Germany, Ghana, Greece, Ireland, Italy, Portugal, Romania, Spain and 
the UK, the amount by which each key assumption must change in isolation in order for the estimated recoverable amount to be equal to its carrying value.

Pre-tax adjusted  
discount rate 
Long-term growth rate 
Budgeted EBITDA(1)
Budgeted capital 
expenditure(2)

India 
% 

13.8
6.3
17.5

Turkey
% 

Germany
% 

Ghana
% 

Greece
% 

Ireland
% 

Italy
% 

Portugal
% 

Assumptions used in value in use calculation
UK
% 

Romania
% 

Spain
% 

17.6 
7.7 
34.4 

8.9
1.0
n/a 

24.4
5.2
20.2

12.1
1.0
3.9

9.8
1.0
0.8

11.5
– 
(0.1)

10.6
0.5
n/a 

11.5
2.1
(2.5)

10.2
1.5
(0.7)

9.6
1.5
4.9

13.4 – 30.3 8.3 – 32.5 

n/a  8.4 – 39.6 11.1 – 13.6

7.4 – 9.6

8.2 – 11.4

n/a  12.0 – 19.0

9.1 – 10.9

9.3 – 11.2

Notes:
(1)   Budgeted EBITDA is expressed as the compound annual growth rates in the initial ten years for Turkey and Ghana and the initial five years for all other cash generating units of the plans used for 

impairment testing.

(2)   Budgeted capital expenditure is expressed as the range of capital expenditure as a percentage of revenue in the initial ten years for Turkey and Ghana and the initial five years for all other cash generating 

units of the plans used for impairment testing.

Pre-tax adjusted discount rate 
Long-term growth rate 
Budgeted EBITDA(1)
Budgeted capital expenditure(2)

Turkey
pps 
0.5
(1.1)
(2.0)
1.5

Germany 
pps 
1.8
(1.9)
n/a
n/a

Ghana
pps 
1.0
(5.1)
(2.8)
2.5

Greece
pps 
0.7
(0.9)
(3.7)
2.8

Ireland 
pps 
1.0
(1.2)
(8.7)
7.0

Change required for carrying value to equal the recoverable amount
UK 
Romania 
pps 
pps 
1.3
2.0
(1.6)
(2.6)
(7.8)
(14.1)
5.8
13.8

Portugal
pps 
4.5
(5.6)
n/a
n/a

Spain
pps 
0.6
(0.6)
(4.5)
3.5

Italy 
pps 
0.8
(0.8)
(5.0)
5.1

Notes:
(1)   Budgeted EBITDA is expressed as the compound annual growth rates in the initial ten years for Turkey and Ghana and the initial five years for all other cash generating units of the plans used for 

impairment testing.

(2)   Budgeted capital expenditure is expressed as the range of capital expenditure as a percentage of revenue in the initial ten years for Turkey and Ghana and the initial five years for all other cash generating 

units of the plans used for impairment testing.

The changes in the following table to assumptions used in the impairment review would, in isolation, lead to an (increase)/decrease to the aggregate impairment loss/
(reversal) recognised in the year ended 31 March 2010:

Pre-tax adjusted discount rate 
Long-term growth rate 
Budgeted EBITDA(1)
Budgeted capital expenditure(2)

Increase 
by 2 pps
£bn 
(1.7)
2.3
0.2
(0.2)

India
Decrease 
by 2 pps 
£bn 
2.3
(1.6)
(0.2)
0.2

Increase 
by 2 pps 
£bn 
(0.3)
n/a
n/a
– 

Turkey
Decrease 
by 2 pps 
£bn 
n/a
(0.1)
– 
n/a

Increase 
by 2 pps 
£bn 
(4.4)
– 
– 
– 

All other 
Decrease 
by 2 pps 
£bn 
– 
(3.7)
– 
– 

Notes:
(1)   Represents the compound annual growth rate for the initial ten years for Turkey and Ghana and the initial five years for all other cash generating units of the plans used for impairment testing.
(2)   Represents capital expenditure as a percentage of revenue in the initial ten years for Turkey and Ghana and the initial five years for all other cash generating units of the plans used for 

impairment testing.

31 March 2009 
The estimated recoverable amount of the Group’s operations in Spain, Turkey and Ghana equalled their respective carrying value and, consequently, any adverse change 
in key assumption would, in isolation, cause a further impairment loss to be recognised. The estimated recoverable amount of the Group’s operations in the UK, Ireland, 
Romania, Germany and Italy exceeded their carrying value by approximately £900 million, £60 million, £300 million, £9,250 million and £2,200 million respectively. The 
tables below show the key assumptions used in the value in use calculation and, for the UK, Ireland, Romania, Germany and Italy, the amount by which each key assumption 
must change in isolation in order for the estimated recoverable amount to be equal to its carrying value.

Pre-tax adjusted discount rate 
Long-term growth rate 
Budgeted EBITDA(2)
Budgeted capital expenditure(3)

Turkey(1) 

Spain 
% 
10.3
1.1
(3.9)

Ghana 
% 
26.9
7.3
37.2
9.1 – 11.8 8.2 – 69.8  7.7 – 91.6

% 
19.5 
7.5 
22.3 

UK 
% 
8.6
1.0
(2.8)
n/a

Assumptions used in value in use calculation
Italy 
% 
11.8
−
2.2
7.7 – 9.9

Germany 
% 
8.5
1.1
n/a
5.5 – 9.7

Romania 
% 
14.8
1.1
(3.1)
n/a

Ireland 
% 
10.2
−
(3.5)
n/a

Notes:
(1)   The assumptions listed in the table were used in the value in use calculation at 31 March 2009. The pre-tax adjusted discount rate, long-term growth rate, budgeted EBITDA and budgeted capital 

expenditure assumptions used in the value in use calculation at 30 September 2008 were 18.6%, 10.0%, 13.1% and 8.2% to 54.7%. 

(2)   Budgeted EBITDA is expressed as the compound annual growth rates in the initial ten years for Turkey and Ghana and the initial five years for all other cash generating units of the plans used for 

impairment testing.

(3)   Budgeted capital expenditure is expressed as the range of capital expenditure as a percentage of revenue in the initial ten years for Turkey and Ghana and the initial five years for all other cash generating 

units of the plans used for impairment testing.

94    Vodafone Group Plc Annual Report 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Pre-tax adjusted discount rate 
Long-term growth rate 
Budgeted EBITDA(1)
Budgeted capital expenditure(2)

Financials

 Change required for carrying value to equal the recoverable amount 
Italy 
Romania 
pps 
pps 
1.4
2.2
(1.5)
(3.4)
(9.1)
(9.0)
8.5
n/a 

Germany 
pps 
3.3
(3.9)
n/a 
23.8

Ireland 
pps 
0.2
(0.3)
(1.6)
n/a 

UK 
pps 
0.9
(1.1)
(6.9)
n/a 

Notes:
(1)   Budgeted EBITDA is expressed as the compound annual growth rates in the initial five years of the plans used for impairment testing.
(2)   Budgeted capital expenditure is expressed as the range of capital expenditure as a percentage of revenue in the initial five years of the plans used for impairment testing.

11. Property, plant and equipment

Cost:
1 April 2008
Exchange movements
Arising on acquisition
Additions
Disposals
Transfer to investment in associates
Reclassifications
31 March 2009
Exchange movements
Arising on acquisition
Additions
Disposals
Change in consolidation status
Reclassifications
31 March 2010

Accumulated depreciation and impairment:
1 April 2008
Exchange movements
Charge for the year
Disposals
Transfer to investment in associates
Reclassifications
31 March 2009
Exchange movements
Charge for the year
Disposals
Change in consolidation status
Reclassifications
31 March 2010

Net book value:
31 March 2009
31 March 2010

Land and 
buildings 
£m 

Equipment, 
fixtures 
and fittings 
£m 

1,430
191
15
100
(101)
–
(214)
1,421
(6)
157
115
(27)
(107)
24
1,577

522
79
91
(17)
–
(92)
583
(12)
102
(10)
(28)
(2)
633

35,814
4,775
223
4,665
(1,450)
(298)
214
43,943
8
1,457
4,878
(1,109)
(2,274)
(58)
46,845

19,987
2,811
3,970
(1,217)
(112)
92
25,531
(260)
4,354
(995)
(1,461)
(22)
27,147

Total 
£m 

37,244
4,966
238
4,765
(1,551)
(298)
–
45,364
2
1,614
4,993
(1,136)
(2,381)
(34)
48,422

20,509
2,890
4,061
(1,234)
(112)
–
26,114
(272)
4,456
(1,005)
(1,489)
(24)
27,780

838
944

18,412
19,698

19,250
20,642

The net book value of land and buildings and equipment, fixtures and fittings includes £91 million and £111 million respectively (2009: £106 million and £82 million) in 
relation to assets held under finance leases. Included in the net book value of land and buildings and equipment, fixtures and fittings are assets in the course of construction, 
which are not depreciated, with a cost of £45 million and £1,496 million respectively (2009: £44 million and £1,186 million). Property, plant and equipment with a net book 
value of £389 million (2009: £148 million) has been pledged as security against borrowings.

Vodafone Group Plc Annual Report 2010    95

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements continued

12. Principal subsidiaries
At 31 March 2010 the Company had the following principal subsidiaries carrying on businesses which affect the profits and assets of the Group. Unless otherwise stated the 
Company’s principal subsidiaries all have share capital consisting solely of ordinary shares and are indirectly held. The country of incorporation or registration of all 
subsidiaries is also their principal place of operation. All subsidiaries are directly or indirectly owned by the Company except for Vodafone Qatar Q.S.C.(1)

Name
Gateway Group (Pty) Limited 
Ghana Telecommunications Company Limited
VM, SA(3)

Vodacom Congo (RDC) s.p.r.l.
Vodacom Group Limited(4)(5)
Vodacom Lesotho (Pty) Limited
Vodacom Tanzania Limited
Vodafone Albania Sh.A.
Vodafone Americas Inc.(6)
Vodafone Czech Republic a.s.
Vodafone D2 GmbH
Vodafone Egypt Telecommunications S.A.E.
Vodafone España S.A.U.
Vodafone Essar Limited(7)
Vodafone Europe B.V.
Vodafone Group Services Limited(8)
Vodafone Holding GmbH
Vodafone Holdings Europe S.L.U.
Vodafone Hungary Mobile Telecommunications Company Limited
Vodafone International Holdings B.V.
Vodafone Investments Luxembourg S.a.r.l.
Vodafone Ireland Limited
Vodafone Libertel B.V.
Vodafone Limited
Vodafone Malta Limited
Vodafone Marketing S.a.r.l.
Vodafone New Zealand Limited
Vodafone-Panafon Hellenic Telecommunications Company S.A. 
Vodafone Portugal-Comunicações Pessoais, S.A.(9)
Vodafone Qatar Q.S.C.(1)
Vodafone Romania S.A.
Vodafone Telekomunikasyon A.S.

Principal activity
Holding company
Network operator
Network operator

Network operator
Network operator
Network operator
Network operator
Network operator
Holding company
Network operator
Network operator
Network operator
Network operator
Network operator
Holding company
Global products and services provider
Holding company
Holding company
Network operator
Holding company
Holding company
Network operator
Network operator 
Network operator
Network operator
Provider of partner market services
Network operator
Network operator 
Network operator
Network operator
Network operator
Network operator

Country of incorporation
or registration
South Africa
Ghana
Mozambique
The Democratic 
Republic of Congo
South Africa
Lesotho
Tanzania
Albania
USA
Czech Republic
Germany
Egypt
Spain
India
Netherlands
England
Germany
Spain
Hungary
Netherlands
Luxembourg
Ireland
Netherlands
England
Malta
Luxembourg
New Zealand
Greece
Portugal
Qatar
Romania
Turkey

Percentage(2)

shareholdings
65.3
70.0
55.5

33.3
65.3
57.7
42.4
99.9
100.0
100.0
100.0
54.9
100.0
57.6
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
99.9
100.0
23.0
100.0
100.0

Notes:
(1)   The Group has rights that enable it to control the strategic and operating decisions of Vodafone Qatar Q.S.C.
(2)  Effective ownership percentages of Vodafone Group Plc at 31 March 2010, rounded to nearest tenth of one percent.
(3)   The share capital of VM, SA consists of 1,380,000,000 ordinary shares and 9,158,334,043 preference shares.
(4)   Vodacom Group Limited was converted to a public company on 18 May 2009 and, accordingly, changed its name from Vodacom Group (Pty) Limited.
(5)   At 31 March 2010 the Group owned 65.0% of the issued share capital of Vodacom Group Limited (‘Vodacom’) with the 65.3% ownership interest in the outstanding shares in Vodacom resulting from 

the acquisition of treasury shares by Vodacom. 

(6)  Share capital consists of 395,834,251 ordinary shares and 1.65 million class D and E redeemable preference shares, of which 100% of the ordinary shares are held by the Group.
(7)   The Group’s aggregate direct and indirect equity interest in Vodafone Essar Limited was 57.59% at 31 March 2010. The Group has call options to acquire shareholdings in three companies which 
indirectly own further 9.39% interests in Vodafone Essar Limited. The shareholders of these companies also have put options which, if exercised, would require Vodafone to purchase the remaining 
shares in the respective company. If these options were exercised, which can only be done in accordance with Indian law prevailing at the time of exercise, the Group would have a direct and indirect 
interest of 66.98% of Vodafone Essar Limited. 

(8)   Share capital consists of 600 ordinary shares and one deferred share, of which 100% of the shares are held directly by Vodafone Group Plc. 
(9)   38.6% of the issued share capital of Vodafone Portugal-Comunicações Pessoais, S.A. is held directly by Vodafone Group Plc.

96    Vodafone Group Plc Annual Report 2010

Financials

13. Investments in joint ventures
Principal joint ventures
At 31 March 2010 the Company had the following joint ventures carrying on businesses which affect the profits and assets of the Group. Unless otherwise stated the 
Company’s principal joint ventures all have share capital consisting solely of ordinary shares, which are indirectly held, and the country of incorporation or registration is 
also their principal place of operation.

Name 
Indus Towers Limited 
Polkomtel S.A.(3) 
Vodafone Hutchison Australia Pty Limited(3)
Vodafone Fiji Limited 
Vodafone Omnitel N.V.(5)

Principal activity 
Network infrastructure
Network operator
Network operator
Network operator
Network operator

Country of incorporation 
or registration
India 
Poland 
Australia
Fiji 
Netherlands

Percentage(1)

shareholdings

24.2(2)
24.4
50.0
49.0(4)
76.9(6)

Notes:
(1)   Rounded to nearest tenth of one percent.
(2)  Vodafone Essar Limited, in which the Group has a 57.6% equity interest, owns 42.0% of Indus Towers Limited.
(3)   Polkomtel S.A. and Vodafone Hutchinson Australia Pty Limited have a year end of 31 December.
(4)   The Group holds substantive participating rights which provide it with a veto over the significant financial and operating policies of Vodafone Fiji Limited and which ensure it is able to exercise joint 

control over Vodafone Fiji Limited with the majority shareholder.
(5)   The principal place of operation of Vodafone Omnitel N.V. is Italy.
(6)   The Group considered the existence of substantive participating rights held by the non-controlling shareholder provide that shareholder with a veto right over the significant financial and operating 
policies of Vodafone Omnitel N.V., and determined that, as a result of these rights, the Group does not have control over the financial and operating policies of Vodafone Omnitel N.V., despite the Group’s 
76.9% ownership interest.

Effect of proportionate consolidation of joint ventures
The following table presents, on a condensed basis, the effect on the consolidated financial statements of including joint ventures using proportionate consolidation. The 
results of Vodacom Group Limited are included until 18 May 2009 when it became a subsidiary (see note 26) and the results of Safaricom Limited (‘Safaricom’) are included 
until 28 May 2008, at which time its consolidation status changed from joint venture to associate following completion of the share allocation for the public offering of 
25% of Safaricom’s shares previously held by the Government of Kenya and termination of the shareholding agreement with the Government of Kenya. The results of 
Australia are included from 9 June 2009 following its merger with Hutchison 3G Australia (see note 26) and results from the 4.8% stake in Polkomtel acquired during the 
2009 financial year are included from 18 December 2008.

Revenue
Cost of sales
Gross profit
Selling, distribution and administrative expenses
Operating income and expense
Operating profit
Net financing costs
Profit before tax
Income tax expense
Profit for the financial year

Non-current assets
Current assets
Total assets

Total shareholders’ funds
Non-controlling interests
Total equity

Non-current liabilities 
Current liabilities 
Total liabilities
Total equity and liabilities

2010 
£m 
7,896
(4,216)
3,680
(1,369)
(12)
2,299
(152)
2,147
(655)
1,492

2009 
£m 
7,737
(4,076)
3,661
(1,447)
–
2,214
(170)
2,044
(564)
1,480

2010 
£m 
20,787
763
21,550

17,407
–
17,407

833
3,310
4,143
21,550

2008 
£m 
6,448
(3,225)
3,223
(1,155)
–
2,068
(119)
1,949
(829)
1,120

2009 
£m 
22,688
1,148
23,836

20,079
20
20,099

865
2,872
3,737
23,836

Vodafone Group Plc Annual Report 2010    97

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements continued

14. Investments in associates
At 31 March 2010 the Company had the following principal associates carrying on businesses which affect the profits and assets of the Group. The Company’s principal 
associates all have share capital consisting solely of ordinary shares, unless otherwise stated, and are all indirectly held. The country of incorporation or registration of all 
associates is also their principal place of operation.

Name 
Cellco Partnership(2)
Société Française du Radiotéléphone S.A. 
Safaricom Limited(3)(4)

Principal activity
Network operator
Network operator
Network operator

Country of 
incorporation
or registration
USA
France
Kenya

Percentage(1)
shareholdings 
45.0
44.0
40.0

Notes:
(1)   Rounded to nearest tenth of one percent.
(2)  Cellco Partnership trades under the name Verizon Wireless.
(3)   The Group also holds two non-voting shares. 
(4)   At 31 March 2010 the fair value of Safaricom Limited was KES89 billion (£756 million) based on the closing quoted share price on the Nairobi Stock Exchange.

The Group’s share of the aggregated financial information of equity accounted associates is set out below. The amounts for the year ended 31 March 2009 include the share 
of results in Safaricom from 28 May 2008, at which time its consolidation status changed from being a joint venture to an associate.

Revenue
Share of result in associates
Share of discontinued operations in associates

Non-current assets
Current assets
Share of total assets

Non-current liabilities
Current liabilities
Non-controlling interests
Share of total liabilities and non-controlling interests
Share of equity shareholders’ funds in associates

2010 
£m 
 23,288 
 4,742 
 93 

2009 
£m 
 19,307 
 4,091 
 57 

2010 
£m 
 47,048 
 4,901 
 51,949 

 8,295 
 6,685 
 592 
 15,572 
 36,377 

2008 
£m 
 13,630 
 2,876 
– 

2009 
£m 
 50,732 
 4,641 
 55,373 

 8,668 
 11,394 
 596 
 20,658 
 34,715 

15. Other investments
Non-current other investments comprise the following, all of which are classified as available-for-sale, with the exception of other debt and bonds, which are classified as 
loans and receivables, and cash held in restricted deposits:

Included within non-current assets:
Listed securities:

Equity securities
Unlisted securities:
Equity securities
Public debt and bonds
Other debt and bonds

Cash held in restricted deposits

Included within current assets:
Government bonds

2010 
£m 

2009 
£m 

 4,072 

 3,931 

 879 
 11 
 2,355 
 274 
 7,591 

 833 
 20 
 2,094 
 182 
 7,060 

388

–

The fair values of listed securities are based on quoted market prices and include the Group’s 3.2% investment in China Mobile Limited, which is listed on the Hong Kong and 
New York stock exchanges and incorporated under the laws of Hong Kong. China Mobile Limited is a mobile network operator and its principal place of operation is China.

Unlisted equity securities include a 26% interest in Bharti Infotel Private Limited, through which the Group has a 4.36% economic interest in Bharti Airtel Limited. Unlisted 
equity investments are recorded at fair value where appropriate, or at cost if their fair value cannot be reliably measured as there is no active market from which their fair 
values can be derived.

For public debt and bonds and cash held in restricted deposits, the carrying amount approximates fair value.

Other debt and bonds include preferred equity and a subordinated loan received as part of the disposal of Vodafone Japan to SoftBank. The fair value of these instruments 
cannot be reliably measured as there is no active market in which these are traded. As discussed in note 29, the Group has covenanted to provide security in favour of the 
Trustee of the Vodafone Group UK Pension Scheme in respect of the funding deficit in the scheme. The initial security takes the form of a Japanese law share pledge over 
400,000 class 1 preferred shares of ¥200,000 in BB Mobile Corp, a subsidiary of SoftBank.

Current short-term investments of £388 million (2009: £nil) are classified as available-for-sale and consist of index linked government bonds which are held on an effective 
floating rate basis.

98    Vodafone Group Plc Annual Report 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
16. Inventory

Goods held for resale

Inventory is reported net of allowances for obsolescence, an analysis of which is as follows:

1 April
Exchange movements
Amounts charged /(credited) to the income statement
31 March

Cost of sales includes amounts related to inventory amounting to £5,268 million (2009: £4,853 million; 2008: £4,320 million). 

17. Trade and other receivables

Included within non-current assets:
Trade receivables
Other receivables
Prepayments and accrued income
Derivative financial instruments

Included within current assets:
Trade receivables
Amounts owed by associates
Other receivables
Prepayments and accrued income
Derivative financial instruments

Financials

2010 
£m 
433

2009
£m
 118 
 13 
(20)
 111 

2009 
£m 
 412 

2008
£m
 100 
 11 
 7 
 118 

2010
£m
 111 
 5 
 4 
 120 

2010 
£m 

2009 
£m 

 59 
 678 
 148 
 1,946 
 2,831 

 4,008 
 24 
 1,122 
 3,448 
 182 
 8,784 

 56 
 423 
 132 
 2,458 
 3,069 

 3,751 
 50 
 744 
 2,868 
 249 
 7,662 

The Group’s trade receivables are stated after allowances for bad and doubtful debts based on management’s assessment of creditworthiness, an analysis of which is 
as follows:

1 April
Exchange movements
Amounts charged to administrative expenses
Trade receivables written off
31 March

2010 
£m 
 874 
(27)
 465 
(383)
 929 

2009 
£m 
 664 
 101 
 423 
(314)
 874 

The carrying amounts of trade and other receivables approximate their fair value. Trade and other receivables are predominantly non-interest bearing. 

Included within “Derivative financial instruments”:
Fair value through the income statement (held for trading):

Interest rate swaps
Foreign exchange swaps

Fair value hedges:

Interest rate swaps

2010 
£m 

2009 
£m 

 1,031 
 132 
 1,163 

 965 
 2,128 

 16 
 104 
 120 

 2,587 
 2,707 

The fair values of these financial instruments are calculated by discounting the future cash flows to net present values using appropriate market interest and foreign currency 
rates prevailing at 31 March. 

Vodafone Group Plc Annual Report 2010    99

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements continued

18. Cash and cash equivalents

Cash at bank and in hand
Money market funds
Repurchase agreements
Cash and cash equivalents as presented in the statement of financial position
Bank overdrafts
Cash and cash equivalents as presented in the statement of cash flows

2010 
£m 
 745 
 3,678 
 – 
 4,423 
(60)
 4,363 

2009 
£m 
 811 
 3,419 
 648 
 4,878 
(32)
 4,846 

Bank balances and money market funds comprise cash held by the Group on a short-term basis with original maturity of three months or less. The carrying amount of these 
assets approximates their fair value.

19. Called up share capital

Authorised: 
Ordinary shares of 113/7 US cents each 
B shares of 15 pence each 
Deferred shares of 15 pence each 

Ordinary shares allotted, issued and fully paid:(1)
1 April  
Allotted during the year 
Cancelled during the year 
31 March 

B shares allotted, issued and fully paid:(2)
1 April 
Redeemed during the year 
31 March 

Number 

 68,250,000,000 
 38,563,935,574 
 28,036,064,426 

 57,806,283,716 
 2,963,016 
 – 
 57,809,246,732 

 – 
 – 
 – 

2010 
£m 

 4,875 
 5,784 
 4,206 

 4,153 
 – 
 – 
 4,153 

 – 
 – 
 – 

Number 

 68,250,000,000 
 38,563,935,574 
 28,036,064,426 

 58,255,055,725 
 51,227,991 
(500,000,000)
 57,806,283,716 

2009 
£m 

 4,875 
 5,784 
 4,206 

 4,182 
 3 
(32)
 4,153 

 87,429,138 
(87,429,138)
–

 13 
(13)
–

Notes:
(1)   At 31 March 2010 the Group held 5,146,112,159 (2009: 5,322,411,101) treasury shares with a nominal value of £370 million (2009: £382 million). The market value of shares held was £7,822 million 
(2009: £6,533 million). During the year 149,298,942 (2009: 41,146,589) treasury shares were reissued under Group share option schemes. The number of shares held by the Group as treasury shares, 
at 31 March 2010, has been adjusted down by 27 million which represents a number of shares that the Company previously reported as being purchased on the 10 September 2008, via Lehman Brothers 
International (Europe) (‘LBIE’), and held in treasury. As a result of LBIE being placed in administration on the 15 September 2008 the shares were not settled to the Company’s designated treasury 
account and are believed to be held in a proprietary account with the administrator. The Company has treated the transaction to buy back the shares as failed.

(2)  On 31 July 2006 the Company undertook a return of capital to shareholders via a B share scheme and associated share consolidation. A total of 66,271,035,240 B shares were issued on that day, and 
66,271,035,240 existing ordinary shares of 10 US cents each were consolidated into 57,987,155,835 new ordinary shares of 113/7 US cents each. B shareholders were given the alternatives of initial 
redemption or future redemption at 15 pence per share or the payment of an initial dividend of 15 pence per share. The initial redemption took place on 4 August 2006 with future redemption dates 
on 5 February and 5 August each year until 5 August 2008 when the Company redeemed all B shares still in issue at their nominal value of 15 pence. 

Allotted during the year

UK share awards and option scheme awards
US share awards and option scheme awards
Total for share awards and option scheme awards

Number 
1,612,486
1,350,530
2,963,016

Nominal 
value 
£m 
–
–
–

Net 
proceeds 
£m 
1
2
3

100    Vodafone Group Plc Annual Report 2010

 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
Financials

20. Share-based payments 
The Company currently uses a number of equity settled share plans to grant options and shares to its directors and employees.

The maximum aggregate number of ordinary shares which may be issued in respect of share options or share plans will not (without shareholder approval) exceed:

 ■

 ■

10% of the ordinary share capital of the Company in issue immediately prior to the date of grant, when aggregated with the total number of ordinary shares which have 
been allocated in the preceding ten year period under all plans; and
5% of the ordinary share capital of the Company in issue immediately prior to the date of grant, when aggregated with the total number of ordinary shares which have 
been allocated in the preceding ten year period under all plans, other than any plans which are operated on an all-employee basis.

Share options
Vodafone Group executive plans
No share options have been granted to any directors or employees under the Company’s discretionary share option plans in the year ended 31 March 2010.

There are options outstanding under a number of plans: the Vodafone Group 1998 Executive Share Option Scheme and the Vodafone Group 1988 Share Option Scheme, 
the Vodafone Group 1999 Long-Term Incentive Plan and the Vodafone Global Incentive Plan. These options are normally exercisable between three and ten years from the 
date of grant. The vesting of some of these options is subject to satisfaction of performance conditions. Grants made to US employees are made in respect of ADSs.

Vodafone Group Sharesave Plan
The Vodafone Group 2008 Sharesave Plan and its predecessor the Vodafone Group 1998 Sharesave Scheme enable UK staff to acquire shares in the Company through monthly 
savings of up to £250 over a three or five year period, at the end of which they also receive a tax free bonus. The savings and bonus may then be used to purchase shares at the 
option price, which is set at the beginning of the invitation period and usually at a discount of 20% to the then prevailing market price of the Company’s shares.

Other share option plans
Share option plans are operated by certain of the Group’s subsidiaries although awards are no longer made under these plans. 

Share plans
Vodafone Group executive plans
Under the Vodafone Global Incentive Plan awards of shares are granted to directors and certain employees. The release of these shares is conditional upon continued 
employment and for some awards achievement of certain performance targets measured over a three year period.

Under the Vodafone Group Deferred Share Bonus Plan, directors and certain employees were able to defer their 2007 annual bonuses into shares. These shares were released 
in 2009 together with additional shares based on the outcome of a two year performance condition.

Vodafone Share Incentive Plan
The Vodafone Share Incentive Plan enables UK staff to acquire shares in the Company through monthly purchases of up to £125 per month or 5% of salary, whichever is 
lower. For each share purchased by the employee, the Company provides a free matching share.

Vodafone Group Global AllShare Plan
A significant number of employees received a conditional award of 340 shares (2009: 290) in the Company on 30 June 2009 under the Vodafone Group Global AllShare 
Plan. The awards vest after two years and are not subject to performance conditions but are subject to continued employment. There will be no further grants under this plan.

Movements in ordinary share options and ADS options outstanding

1 April 
Granted during the year 
Forfeited during the year  
Exercised during the year 
Expired during the year 
31 March 

Weighted average exercise price: 
1 April 
Granted during the year 
Forfeited during the year  
Exercised during the year 
Expired during the year 
31 March 

2010 
Millions 
1 
– 
– 
– 
– 
1 

$15.37 
– 
– 
– 
– 
$15.07 

2009 
Millions 
1
–
–
–
–
1

ADS options 
2008 
Millions 
3 
– 
– 
(1) 
(1) 
1 

$18.15
–
–
–
–
$15.37

$21.46 
– 
– 
$19.52 
$28.50 
$18.15 

2010 
Millions 
334
13
(2)
(47)
(32)
266

£1.41 
£0.94 
£1.50 
£1.11 
£1.67 
£1.41 

Ordinary share options 
2008 
Millions 
584
46
(30)
(204)
(23)
373

2009 
Millions 
373
7
(11)
(16)
(19)
334

£1.42 
£1.21 
£1.47 
£1.09 
£1.55 
£1.41 

£1.35 
£1.63 
£1.67 
£1.20 
£1.72 
£1.42 

Vodafone Group Plc Annual Report 2010    101

 
 
 
 
 
  
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements continued

20. Share-based payments continued
Summary of options outstanding and exercisable at 31 March 2010

  Outstanding 
shares 
Millions 

Weighted 
average 
exercise 
price 

Outstanding 
Weighted 
average 
remaining 
contractual 
life 
Months 

Exercisable 
shares 
Millions 

Weighted 
average 
exercise 
price 

Exercisable 
Weighted 
average 
remaining 
contractual 
life 
Months 

Vodafone Group savings related and Sharesave Plan: 
£0.01 – £1.00 
£1.01 – £2.00 

Vodafone Group executive plans: 
£1.01 – £2.00 
£2.01 – £3.00 

Vodafone Group 1999 Long-Term Stock Incentive Plan: 
£0.01 – £1.00 
£1.01 – £2.00 
£2.01 – £3.00 

Other share option plans: 
£1.01 – greater than £3.01 
Vodafone Group 1999 Long-Term Stock Incentive Plan: 
$10.01 – $30.00 

Fair value of options granted

14 
8 
22 

8 
14 
22 

55 
165 
1 
221 

1 

1 

£0.94 
£1.24 
£1.04 

£1.58 
£2.79 
£2.36 

£0.90 
£1.49 
£2.92 
£1.36 

£2.63 

$15.07 

40
24
35

16
4
8

27
42
4
38

20

30

Expected life of option (years) 
Expected share price volatility 
Dividend yield 
Risk free rates 
Exercise price(2)

Notes:
(1)   There were no options granted in the years ended 31 March 2010 and 31 March 2009.
(2)  In the year ended 31 March 2008 there was more than one option grant.

ADS options 

Other(1)
2008 
4-5 
25.5-33.5% 
3.8-4.2% 
4.4-5.7% 
£1.67-1.76 

Board of directors and 
Executive Committee(1) 

2008 
4-5 
25.7-27.7% 
4.0-4.4% 
5.5% 
£1.68 

–
–
–

8
14
22

55
139
1
195

1

1

–
–
–

£1.58 
£2.79 
£2.36 

£0.90 
£1.46 
£2.92 
£1.31 

£2.63 

$14.76 

–
–
–

16
4
8

27
33
4
31

20

29

Ordinary share options 

2010 
3-5

2009 
3-5

Other 
2008 
4-5
32.5-33.5% 30.9-31.0% 25.5-33.5%
3.8-4.2%
4.4-5.7%
£1.67-1.76

6.62%
2.5-3.0%
£0.94

5.04%
4.9%
£1.21

The fair value of options granted is estimated at the date of grant using a lattice-based option valuation model, which incorporates ranges of assumptions for inputs as 
disclosed above. Certain options granted to the Board of directors and Executive Committee have a market based performance condition attached and as a result the 
assumptions are disclosed separately. 

Share awards
Movements in non-vested shares during the year ended 31 March 2010 are as follows:

1 April 2009
Granted
Vested
Forfeited
31 March 2010

Global AllShare Plan 
Weighted 
average fair 
value at 
grant date 
£1.43 
£1.02 
£1.53 
£1.19 
£1.15 

Millions 
32
21
(17)
(2)
34

Other
Weighted 
average fair 
value at 
grant date 
£1.11 
£0.90 
£1.00 
£1.00 
£1.05 

Millions 
288
147
(74)
(21)
340

Total
Weighted 
average fair 
value at 
grant date 
£1.15 
£0.92 
£1.10 
£1.02 
£1.06 

Millions 
320
168
(91)
(23)
374

Other information
The weighted average grant date fair value of options granted during the 2010 financial year was £0.26 (2009: £0.39; 2008: £0.34).

The total fair value of shares vested during the year ended 31 March 2010 was £100 million (2009: £84 million; 2008: £75 million).

The compensation cost included in the consolidated income statement in respect of share options and share plans was £150 million (2009: £128 million; 2008: £107 million) 
which is comprised entirely of equity-settled transactions.

The average share price for the year ended 31 March 2010 was 132 pence.

102    Vodafone Group Plc Annual Report 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financials

21. Capital and financial risk management
Capital management
The following table summarises the capital of the Group:

Cash and cash equivalents
Borrowings
Other financial instruments
Net debt
Equity
Capital

2010 
£m 
(4,423)
39,795
(2,056)
33,316
90,810
124,126

2009 
£m 
(4,878)
41,373
(2,272)
34,223
84,777
119,000

The Group’s policy is to borrow centrally using a mixture of long-term and short-term 
capital  market  issues  and  borrowing  facilities  to  meet  anticipated  funding 
requirements. These borrowings, together with cash generated from operations, are 
loaned internally or contributed as equity to certain subsidiaries. The Board has 
approved three internal debt protection ratios being: net interest to operating cash 
flow (plus dividends from associates); retained cash flow (operating cash flow plus 
dividends from associates less interest, tax, dividends to minorities and equity 
dividends) to net debt; and operating cash flow (plus dividends from associates) to 
net debt. These internal ratios establish levels of debt that the Group should not 
exceed other than for relatively short periods of time and are shared with the Group’s 
debt rating agencies being Moody’s, Fitch Ratings and Standard & Poor’s. The Group 
complied with these ratios throughout the financial year.

Financial risk management
The Group’s treasury function provides a centralised service to the Group for funding, 
foreign exchange, interest rate management and counterparty risk management.

Treasury operations are conducted within a framework of policies and guidelines 
authorised and reviewed annually by the Board, most recently on 28 July 2009. 
A  treasury  risk  committee  comprising  of  the  Group’s  Chief  Financial  Officer, 
Group  General  Counsel  and  Company  Secretary,  Corporate  Finance  Director 
and Director of Financial Reporting meets at least annually to review treasury 
activities and its members receive management information relating to treasury 
activities on a quarterly basis. The Group accounting function, which does not report 
to the Group Corporate Finance Director, provides regular update reports of treasury 
activity  to  the  Board.  The  Group’s  internal  auditors  review  the  internal  control 
environment regularly.

The Group uses a number of derivative instruments for currency and interest rate risk 
management purposes only that are transacted by specialist treasury personnel. In 
light of the ongoing financial conditions within the banking sector the Group has 
reviewed the types of financial risk it faces and continues to monitor these on an 
ongoing basis. The Group considers that credit risk in the banking sector remains high 
and has mitigated this risk by the adoption of collateral support agreements for the 
majority of its bank counterparties. 

Credit risk
The Group considers its exposure to credit risk at 31 March to be as follows:

Cash at bank and in hand
Cash held in restricted deposits
Government bonds
Repurchase agreements
Money market fund investments
Derivative financial instruments
Other investments – debt and bonds
Trade receivables

2010 
£m 
745
274
388
–
3,678
2,128
2,366
4,067
13,646

2009 
£m 
811
182
–
648
3,419
2,707
2,114
3,807
13,688

The Group has invested in index linked government bonds for the first time this year 
on the basis that they generate a swap return in excess of £ LIBOR.

Money market investments are in accordance with established internal treasury 
policies which dictate that an investment’s long-term credit rating is no lower than 
single A. Additionally, the Group invests in AAA unsecured money market mutual 
funds where the investment is limited to 10% of each fund.

The  Group  invests  in  repurchase  agreements  which  are  fully  collateralised 
investments. The collateral is sovereign and supranational debt of major EU countries 
denominated in euros and US dollars and can be readily converted to cash. In the 
event of any default, ownership of the collateral would revert to the Group. At 
31 March 2010 the Group had no outstanding repurchase agreements (2009: £648 
million).  The  value  of  the  collateral  held  by  the  Group  at  31  March  2009  is 
shown below:

Sovereign
Supranational

2010 
£m 
–
–
–

2009 
£m 
544
104
648

In  respect  of  financial  instruments  used  by  the  Group’s  treasury  function,  the 
aggregate credit risk the Group may have with one counterparty is limited by firstly, 
reference to the long-term credit ratings assigned for that counterparty by Moody’s, 
Fitch Ratings and Standard & Poor’s and secondly, as a consequence of collateral 
support agreements introduced from the fourth quarter of 2008. Under collateral 
support agreements the Group’s exposure to a counterparty with whom a collateral 
support agreement is in place is reduced to the extent that the counterparty must 
post  cash  collateral  when  there  is  value  due  to  the  Group  under  outstanding 
derivative contracts that exceeds a contractually agreed threshold amount. When 
value is due to the counterparty the Group is required to post collateral on identical 
terms. Such cash collateral is adjusted daily as necessary. 

In the event of any default, ownership of the cash collateral would revert to the 
respective holder at that point. Detailed below is the value of the cash collateral, 
which is reported within short-term borrowings, held by the Group at 31 March 2010:

Cash collateral

2010 
£m 
604

2009 
£m 
691

The majority of the Group’s trade receivables are due for maturity within 90 days and 
largely comprise amounts receivable from consumers and business customers. At 
31 March 2010 £2,111 million (2009: £1,987 million) of trade receivables were not yet 
due for payment. Total trade receivables consisted of £2,506 million (2009: £2,798 
million) relating to the Europe region, £997 million (2009: £561 million) relating to 
the Africa and Central Europe region and £564 million (2009: £448 million) relating 
to the Asia Pacific and Middle East region. Accounts are monitored by management 
and provisions for bad and doubtful debts raised where it is deemed appropriate. 

The following table presents ageing of receivables that are past due and are presented 
net of provisions for doubtful receivables that have been established.

30 days or less
Between 31 – 60 days
Between 61 – 180 days
Greater than 180 days

2010 
£m 
1,499
119
155
183
1,956

2009 
£m 
1,430
131
121
138
1,820

Concentrations of credit risk with respect to trade receivables are limited given that 
the Group’s customer base is large and unrelated. Due to this management believes 
there is no further credit risk provision required in excess of the normal provision for 
bad and doubtful receivables. Amounts charged to administrative expenses during 
the year ended 31 March 2010 were £465 million (2009: £423 million, 2008: £293 
million) (see note 17).

The  Group  has  other  investments  in  preferred  equity  and  a  subordinated  loan 
received as part of the disposal of Vodafone Japan to SoftBank in the 2007 financial 
year. The carrying value of those investments at 31 March 2010 was £2,288 million 
(2009: £2,073 million). As discussed in notes 15 and 29 the Group has covenanted to 
provide security in favour of the Trustee of the Vodafone Group UK Pension Scheme 
in respect of the funding deficit in the scheme. The initial security takes the form of a 
Japanese law share pledge over 400,000 class 1 preferred shares of ¥200,000 in BB 
Mobile Corp, a subsidiary of SoftBank.

Vodafone Group Plc Annual Report 2010    103

 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements continued

21. Capital and financial risk management continued
Liquidity risk 
At 31 March 2010 the Group had US$9.1 billion committed undrawn bank facilities 
and US$15 billion and £5 billion commercial paper programmes, supported by the 
US$9.1 billion committed bank facilities, available to manage its liquidity. The Group 
uses  commercial  paper  and  bank  facilities  to  manage  short-term  liquidity  and 
manages long-term liquidity by raising funds on capital markets. 

US$4.1 billion of the committed facility has a maturity date of 28 July 2011 and 
the remaining US$5 billion has a maturity of 22 June 2012. Both facilities have 
remained undrawn throughout the financial year and since year end and provide 
liquidity support.

The Group manages liquidity risk on long-term borrowings by maintaining a varied 
maturity profile with a cap on the level of debt maturing in any one calendar year, 
therefore minimising refinancing risk. Long-term borrowings mature between one 
and 27 years.

Liquidity is reviewed daily on at least a 12 month rolling basis and stress tested on the 
assumption that all commercial paper outstanding matures and is not reissued. The 
Group maintains substantial cash and cash equivalents which at 31 March 2010 
amounted to £4,423 million (2009: £4,878 million).

Market risk
Interest rate management
Under the Group’s interest rate management policy, interest rates on monetary 
assets and liabilities denominated in euros, US dollars and sterling are maintained on 
a floating rate basis except for periods up to four years when at least 20% of net debt 
is fixed. Where assets and liabilities are denominated in other currencies interest rates 
may also be fixed. In addition, fixing is undertaken for longer periods when interest 
rates are statistically low.

At 31 March 2010 36% (2009: 43%) of the Group’s gross borrowings were fixed for a 
period of at least one year. For each one hundred basis point fall or rise in market 
interest rates for all currencies in which the Group had borrowings at 31 March 2010 
there would be a reduction or increase in profit before tax by approximately £165 
million  (2009:  increase  or  reduce  by  £175  million)  including  mark-to-market 
revaluations of interest rate and other derivatives and the potential interest on 
outstanding tax issues. There would be no material impact on equity.

are yen denominated financial instruments but are owned by legal entities with 
either a sterling or euro functional currency. In addition, a US dollar denominated 
financial liability arising from the put rights granted over the Essar Group’s interests 
in Vodafone Essar in the 2008 financial year and discussed on page 44, were granted 
by a legal entity with a euro functional currency. A 19%, 8% or 12% (2009: 23%, 10% 
or 15%) change in the ¥/£, ¥/€ or US$/€ exchange rates would have a £146 million, 
£122 million or £393 million (2009: £164 million, £136 million and £496 million) 
impact on profit or loss in relation to these financial instruments.

The Group recognises foreign exchange movements in equity for the translation of 
net investment hedging instruments and balances treated as investments in foreign 
operations. However there is no net impact on equity for exchange rate movements 
as there would be an offset in the currency translation of the foreign operation.

The following table details the Group’s sensitivity of the Group’s operating profit to a 
strengthening of the Group’s major currencies in which it transacts. The percentage 
movement applied to each currency is based on the average movements in the 
previous three annual reporting periods. Amounts are calculated by retranslating the 
operating profit of each entity whose functional currency is either euro or US dollar.

Euro 12% change – Operating profit
US dollar 15% change – Operating profit

2010 
£m 
804
617

At 31 March 2009 sensitivity of the Group’s operating profit was analysed for euro 12% 
change  and  US  dollar  17%  change,  representing  £347  million  and  £632  million 
respectively.

Equity risk
The Group has equity investments, primarily in China Mobile Limited and Bharti 
Infotel Private Limited, which are subject to equity risk. See note 15 to the consolidated 
financial statements for further details on the carrying value of these investments.

Fair value of financial instruments
The table below sets out the valuation basis of financial instruments held at fair value 
by the Group at 31 March 2010.

Foreign exchange management
As Vodafone’s primary listing is on the London Stock Exchange its share price is 
quoted in sterling. Since the sterling share price represents the value of its future 
multi-currency cash flows, principally in euro, US dollars and sterling, the Group 
maintains the currency of debt and interest charges in proportion to its expected 
future principal multi-currency cash flows and has a policy to hedge external foreign 
exchange risks on transactions denominated in other currencies above certain de 
minimis levels. As the Group’s future cash flows are increasingly likely to be derived 
from emerging markets it is likely that more debt in emerging market currencies will 
be drawn.

Financial assets:
Derivative financial instruments: 

Interest rate swaps 
Foreign exchange contracts 
Interest rate futures 

Financial investments available-for-sale: 

Listed equity securities(3)
Unlisted equity securities(3)

Level 1(1)
£ m 

Level 2(2)
£ m 

Total
£ m

–
–
–
–

 4,072
–
 4,072
 4,072

–
–
–

 1,996
 132
 20
 2,148

–
 623
 623
 2,771

 365
 95
 460

 1,996 
 132 
20 
2,148

 4,072 
 623
 4,695 
 6,843 

 365 
 95 
 460 

Financial liabilities: 
Derivative financial instruments: 

Interest rate swaps 
Foreign exchange contracts 

Notes:
(1)   Level 1 classification is used where fair value is determined by unadjusted quoted prices in active 

markets for identical assets or liabilities.

(2)   Level 2 classification is used where valuation inputs are observable directly or indirectly from 
quoted prices. Fair values for unlisted equity securities are derived from observable quoted 
market prices for similar items.

(3)  Details of listed and unlisted equity securities are included in note 15 “Other Investments”.

As such, at 31 March 2010 120% of net debt was denominated in currencies other 
than sterling (49% euro, 46% US dollar and 25% other) while 20% of net debt had 
been  purchased  forward  in  sterling  in  anticipation  of  sterling  denominated 
shareholder returns via dividends. This allows euro, US dollar and other debt to be 
serviced in proportion to expected future cash flows and therefore provides a partial 
hedge against income statement translation exposure, as interest costs will be 
denominated in foreign currencies. Yen debt is used as a hedge against the value of 
yen assets as the Group has minimal yen cash flows. A relative strengthening in the 
value of sterling against certain currencies in which the Group maintains cash and 
cash equivalents has resulted in a reduction in cash and cash equivalents of £257 
million from currency translation differences in the year ended 31 March 2010 (2009: 
£371 million increase).

Under  the  Group’s  foreign  exchange  management  policy  foreign  exchange 
transaction exposure in Group companies is generally maintained at the lower of €5 
million per currency per month or €15 million per currency over a six month period. 
The Group is exposed to profit and loss account volatility on the retranslation of 
certain investments received upon the disposal of Vodafone Japan to SoftBank which 

104    Vodafone Group Plc Annual Report 2010

 
 
 
 
 
  
 
  
  
 
 
  
22. Borrowings
Carrying value and fair value information

Financial liabilities measured at amortised cost: 

Bank loans 
Bank overdrafts 
Redeemable preference shares 
Commercial paper 
Bonds 
Other liabilities(1)(2)

Bonds in fair value hedge relationships 

Financials

Short-term 
borrowings 
£m 

Long-term 
borrowings 
£m 

3,460 
60 
–
2,563 
1,174 
3,906 
–
11,163 

4,183 
–
1,242 
–
12,675 
385 
10,147 
28,632 

2010 

Total
£m 

7,643 
60 
1,242 
2,563 
13,849 
4,291 
10,147 
39,795 

Short-term 
borrowings 
£m 

Long-term 
borrowings 
£m 

893
32
–
2,659
515
1,015
4,510
9,624

5,159
−
1,453
−
8,064
4,122
12,951
31,749

2009 

Total 
£m 

6,052
32
1,453
2,659
8,579
5,137
17,461
41,373

Notes: 
(1)   At 31 March 2010 amount includes £604 million (2009: £691 million) in relation to collateral support agreements.
(2)  Amounts at 31 March 2010 includes £3,405 million (2009: £3,606 million) in relation to the written put options disclosed in note 12 and written put options granted to the Essar Group that, if exercised, 
would allow the Essar Group to sell its 33% shareholding in Vodafone Essar to the Group for US$5 billion or to sell up to US$5 billion worth of Vodafone Essar shares at an independently appraised fair 
market value.

Banks loans include a ZAR 4.85 billion loan borrowed by Vodafone Holdings SA Pty Limited (‘VHSA’), which directly and indirectly owns the Group’s 65% interest in Vodacom 
Group Limited. VHSA has pledged its 100% equity shareholding in Vodafone Investments SA (‘VISA’), which holds a direct 20.1% equity shareholding in Vodacom Group 
Limited, as security for its loan obligations. The terms and conditions of the pledge mean that should VHSA not meet all of its loan payment and performance obligations, 
the lenders may sell the equity shareholding in its subsidiary VISA at market value to recover their losses, with any remaining sales proceeds being returned to VHSA. 
Vodafone International Holdings B.V. has also guaranteed this loan with recourse only to the VHSA shares it has pledged. The terms and conditions of the security arrangement 
mean the lenders may be able to sell these respective shares in preference to the VISA shares held by VHSA. An arrangement has been put in place where the Vodacom 
Group Limited shares held by VHSA and VISA are held in an escrow account to ensure the shares cannot be sold to satisfy the pledge made by the Company. The maximum 
collateral provided is ZAR 4.85 billion, being the carrying value of the bank loan at 31 March 2010 (2009: ZAR 6.4 billion). Bank loans also include INR175 billion of loans held 
by Vodafone Essar Limited (‘VEL’) and its subsidiaries (the ‘VEL Group’). The VEL Group has a number of security arrangements supporting certain licences secured under 
the terms of tri-party agreements between the relevant borrower, the department of telecommunications, Government of India and the agent representing the secured 
lenders and certain share pledges of the shares under VEL. The terms and conditions of the security arrangements mean that should members of the VEL Group not meet 
all of their loan payment and performance obligations, the lenders may sell the pledged shares and enforce rights over the certain licences under the terms of the tri-party 
agreements to recover their losses, with any remaining sales proceeds being returned to the VEL Group. Each of the eight legal entities within the VEL Group provide cross 
guarantees to the lenders in respect to debt contracted by the other seven.

The fair value and carrying value of the Group’s short-term borrowings is as follows: 

Financial liabilities measured at amortised cost

Bonds in fair value hedge relationships:

4.25% euro 1,859 million bond due May 2009
4.75% euro 859 million bond due May 2009
7.75% US dollar 2,582 million bond due February 2010

Short-term borrowings

Sterling equivalent 
nominal value 
2009 
£m 
5,131 

2010 
£m 
11,023 

–
–
–
–
11,023 

4,320 
1,720 
794 
1,806 
9,451 

2010 
£m 
11,130 

–
–
–
–
11,130 

Fair value 
2009 
£m 
5,108 

4,397 
1,722 
798 
1,877 
9,505 

Carrying value 
2009 
£m 
5,114 

2010 
£m 
11,163 

–
–
–
–
11,163 

4,510 
1,780 
831 
1,899 
9,624 

Vodafone Group Plc Annual Report 2010    105

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements continued

22. Borrowings continued
The fair value and carrying value of the Group’s long-term borrowings is as follows:

Financial liabilities measured at amortised cost: 
Bank loans 
Redeemable preference shares 
Other liabilities
Bonds: 

US dollar floating rate note due June 2011 
5.5% US dollar 750 million bond due June 2011 
Euro floating rate note due January 2012 
US dollar floating rate note due February 2012 
5.35% US dollar 500 million bond due February 2012 
3.625% euro 1,250 million bond due November 2012 
6.75% Australian dollar 265 million bond due January 2013 
Czech krona floating rate note due June 2013 
Euro floating rate note due September 2013 
5.0% US dollar 1,000 million bond due December 2013 
6.875% euro 1,000 million bond due December 2013 
Euro floating rate note due June 2014 
4.15% US dollar 1,250 million bond due June 2014 
5.125% euro 500 million bond due April 2015 
3.375% US dollar 500 million bond due November 2015 
5% euro 750 million bond due June 2018 
7.875% US dollar 750 million bond due February 2030
6.25% US dollar 495 million bond due November 2032
6.15% US dollar 1,700 million bond due February 2037

Bonds in fair value hedge relationships: 

5.875% euro 1,250 million bond due June 2010 
5.5% US dollar 750 million bond due June 2011 
5.35% US dollar 500 million bond due February 2012 
3.625% euro 1,000 million bond due November 2012 
6.75% Australian dollar 265 million bond due January 2013 
5.0% US dollar 1,000 million bond due December 2013 
6.875% euro 1,000 million bond due December 2013 
4.625% sterling 350 million bond due September 2014 
4.625% sterling 525 million bond due September 2014 
2.15% Japanese yen 3,000 million bond due April 2015 
5.375% US dollar 900 million bond due January 2015 
5.0% US dollar 750 million bond due September 2015 
6.25% euro 1,250 million bond due January 2016 
5.75% US dollar 750 million bond due March 2016 
4.75% euro 500 million bond due June 2016 
5.625% US dollar 1,300 million bond due February 2017 
5.375% sterling 600 million bond due December 2017 
4.625% US dollar 500 million bond due July 2018 
8.125% sterling 450 million bond due November 2018 
5.45% US dollar 1,250 million bond due June 2019 
4.65% euro 1,250 million bond January 2022 
5.375% euro 500 million bond June 2022 
5.625% sterling 250 million bond due December 2025 
6.6324% euro 50 million bond due December 2028 
5.9% sterling 450 million bond due November 2032 

Long-term borrowings 

Sterling equivalent 
nominal value 
2009 
£m 

2010 
£m 

4,149 
1,174 
385 
11,455 
230 
494 
1,158 
329 
329 
1,113 
160 
19 
757 
658 
891 
1,113 
823 
445 
329 
668 
494 
326 
1,119 

9,395 
–
–
–
–
–
–
–
350 
525 
21 
592 
494 
1,113 
494 
445 
856 
600 
329 
450 
823 
1,113 
445 
250 
45 
450 
26,558 

4,993 
1,237 
4,314 
6,976 
245 
–
1,203 
350 
–
–
–
18 
786 
–
–
1,157 
–
463 
–
694 
525 
346 
1,189 

11,823 
1,157 
525 
350 
925 
128 
699 
925 
350 
525 
21 
630 
525 
1,157 
525 
463 
909 
–
350 
450 
–
–
463 
250 
46 
450 
29,343 

2010 
£m 

4,183 
1,098 
385 
11,961 
230 
518 
1,157 
329 
351 
1,157 
161 
19 
756 
704 
1,024 
1,099 
856 
496 
327 
721 
589 
328 
1,139 

10,085 
–
–
–
–
–
–
–
367 
550 
22 
636 
529 
1,278 
536 
477 
919 
634 
328 
553 
857 
1,129 
481 
254 
64 
471 
27,712 

Fair value 
2009 
£m 

Carrying value 
2009 
£m 

2010 
£m 

5,159 
1,453 
4,186 
6,559 
227 
–
1,136 
322 
–
–
–
18 
714 
–
–
1,029 
–
470 
–
699 
577 
333 
1,034 

11,982 
1,195 
544 
357 
919 
127 
713 
1,005 
352 
526 
22 
632 
516 
1,208 
527 
448 
904 
–
315 
535 
–
–
433 
234 
46 
424 
29,339 

4,183 
1,242 
385 
12,675 
230 
524 
1,161 
329 
352 
1,149 
167 
19 
758 
718 
936 
1,114 
852 
475 
330 
694 
814 
453 
1,600 

10,147 
–
–
–
–
–
–
–
388 
532 
22 
650 
543 
1,168 
556 
503 
960 
628 
349 
487 
849 
1,145 
525 
285 
54 
503 
28,632 

5,159 
1,453 
4,122 
8,064 
245 
–
1,218 
350 
–
–
–
18 
788 
–
–
1,158 
–
495 
–
721 
876 
485 
1,710 

12,951 
1,258 
575 
385 
967 
140 
786 
973 
381 
519 
22 
711 
598 
1,182 
614 
512 
1,070 
–
392 
483 
–
–
534 
287 
50 
512 
31,749 

 During the year ended 31 March 2010 fair value hedge relationships relating to bonds with nominal value US$2,750 million (£1,810 million), €4,750 million (£4,125 million) 
and AUD 265 million (£161 million) were de-designated.

Fair values are calculated using quoted market prices or discounted cash flows with a discount rate based upon forward interest rates available to the Group at the end of 
reporting period date.

106    Vodafone Group Plc Annual Report 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
Financials

Maturity of borrowings
The maturity profile of the anticipated future cash flows including interest in relation to the Group’s non-derivative financial liabilities on an undiscounted basis which, 
therefore, differs from both the carrying value and fair value, is as follows:

Within one year
In one to two years
In two to three years
In three to four years
In four to five years
In more than five years

Effect of discount/financing rates 
31 March 2010

Within one year
In one to two years
In two to three years
In three to four years
In four to five years
In more than five years

Effect of discount/financing rates 
31 March 2009

  Redeemable 

Bank 
loans 
£m 
3,406 
858 
847 
1,852 
138 
598 
7,699 
(56)
7,643 

950 
2,361 
665 
525 
1,345 
342 
6,188 
(136)
6,052 

preference  Commercial 
paper 
£m 
2,572 
–
–
–
–
–
2,572 
(9)
2,563 

shares 
£m 
93 
56 
56 
56 
56 
1,370 
1,687 
(445)
1,242 

127 
97 
59 
59 
59 
1,517 
1,918 
(465)
1,453 

2,670 
–
–
–
–
–
2,670 
(11)
2,659 

Bonds 
£m 
1,634 
3,008 
1,712 
2,671 
2,152 
6,009 
17,186 
(3,337)
13,849 

787 
283 
2,105 
269 
1,064 
7,360 
11,868 
(3,289)
8,579 

Other 

Loans in fair 
value hedge 
liabilities  relationships 
£m 
510 
510 
510 
510 
1,977 
9,983 
14,000 
(3,853)
10,147 

£m 
3,983 
145 
156 
–
31 
68 
4,383 
(32)
4,351 

1,053 
3,663 
25 
314 
252 
71 
5,378 
(209)
5,169 

5,222 
1,808 
1,443 
1,589 
2,118 
8,928 
21,108 
(3,647)
17,461 

Total 
£m 
12,198 
4,577 
3,281 
5,089 
4,354 
18,028 
47,527 
(7,732)
39,795 

10,809 
8,212 
4,297 
2,756 
4,838 
18,218 
49,130 
(7,757)
41,373 

The maturity profile of the Group’s financial derivatives (which include interest rate and foreign exchange swaps), using undiscounted cash flows, is as follows:

Within one year
In one to two years
In two to three years
In three to four years
In four to five years
In more than five years

The currency split of the Group’s foreign exchange derivatives, all of which mature in less than one year, is as follows:

Sterling
Euro
US dollar
Japanese yen
Other

Payable 
£m 

13,067 
929 
1,083 
1,040 
868 
7,607 
24,594 

2010 
Receivable 
£m 

13,154 
938 
974 
932 
816 
5,912 
22,726 

Payable 
£m 

9,003 
592 
739 
765 
743 
7,062 
18,904 

2009 
Receivable 
£m 

9,231 
668 
609 
603 
577 
5,129 
16,817 

Payable 
£m 
–
8,650 
1,545 
548 
1,485 
12,228 

2010 
Receivable 
£m 
8,257 
3,177 
55 
21 
755 
12,265 

Payable 
£m 
–
5,595 
2,527 
214 
81 
8,417 

2009 
Receivable 
£m 
6,039 
13 
1,127 
20 
1,285 
8,484 

Payables and receivables are stated separately in the table above as settlement is on a gross basis. The £37 million net receivable (2009: £67 million net receivable) in relation 
to foreign exchange financial instruments in the table above is split £95 million (2009: £37 million) within trade and other payables and £132 million (2009: £104 million) 
within trade and other receivables.

The present value of minimum lease payments under finance lease arrangements under which the Group has leased certain of its equipment is analysed as follows: 

Within one year
In two to five years
In more than five years

2010 
£m 
21 
47 
7 

2009 
£m 
10
42
18

Vodafone Group Plc Annual Report 2010    107

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements continued

22. Borrowings continued
Interest rate and currency of borrowings

Currency
Sterling
Euro
US dollar
Japanese yen
Other
31 March 2010

Sterling
Euro
US dollar
Japanese yen
Other
31 March 2009

Total  Floating rate 
borrowings 
£m 
3,022 
9,429 
7,329 
2,605 
4,105 
26,490 

borrowings 
£m 
3,022 
14,244 
15,195 
2,605 
4,729 
39,795 

Fixed rate 

Other 
borrowings(1) borrowings(2)
£m 
–
–
3,405 
–
–
3,405 

£m 
–
4,815 
4,461 
–
624 
9,900 

2,549 
15,126 
17,242 
2,660 
3,796 
41,373 

2,549 
13,605 
10,565 
2,660 
3,323 
32,702 

–
1,521 
3,071 
–
473 
5,065 

–
–
3,606 
–
–
3,606 

Notes:
(1)   The weighted average interest rate for the Group’s euro denominated fixed rate borrowings is 
5.3% (2009: 5.1%). The weighted average time for which the rates are fixed is 3.4 years (2009: 6.7 
years). The weighted average interest rate for the Group’s US dollar denominated fixed rate 
borrowings is 5.5% (2009: 6.6%). The weighted average time for which the rates are fixed is 12.3 
years (2009: 25.4 years). The weighted average interest rate for the Group’s other currency fixed 
rate borrowings is 10.1% (2009: 10.1%). The weighted average time for which the rates are fixed 
is 1.5 years (2009: 2.5 years).

(2)  Other borrowings of £3,405 million (2009: £3,606 million) are the liabilities arising under put 

options granted over direct and indirect interests in Vodafone Essar.

The figures shown in the tables above take into account interest rate swaps used to 
manage  the  interest  rate  profile  of  financial  liabilities.  Interest  on  floating  rate 
borrowings is generally based on national LIBOR equivalents or government bond 
rates in the relevant currencies.

Borrowing facilities
At  31  March  2010  the  Group’s  most  significant  committed  borrowing  facilities 
comprised two bank facilities of US$4,115 million (£2,709 million) and US$5,025 
million (£3,308 million) both expiring between one and three years (2009: two bank 
facilities of US$4,115 million (£2,878 million) and US$5,025 million (£3,514 million)), 
a US$650 million (£428 million) bank facility which expires in more than 5 years 
(2009: £nil), a ¥259 billion (£1,821 million, 2009: ¥259 billion (£1,820 million)) term 
credit facility, which expires within one year, two loan facilities of €400 million (£356 
million) and €350 million (£312 million) both expiring between two and five years 
and a loan facility of €410 million (£365 million) which expires in more than five years 
(2009: two loan facilities of €400 million (£370 million) and €350 million (£324 
million)). The US dollar bank facilities remained undrawn throughout the financial 
year, the ¥259 billion term credit facility was fully drawn down on 21 December 2005, 
the €400 million and €350 million loan facilities were fully drawn on 14 February 
2007 and 12 August 2008 respectively and the €410 million facility remains undrawn.

Under the terms and conditions of the US$4,115 million and US$5,025 million bank 
facilities, lenders have the right, but not the obligation, to cancel their commitment 
30 days from the date of notification of a change of control of the Company and have 
outstanding advances repaid on the last day of the current interest period.

The facility agreements provide for certain structural changes that do not affect the 
obligations of the Company to be specifically excluded from the definition of a 
change  of  control.  This  is  in  addition  to  the  rights  of  lenders  to  cancel  their 
commitment if the Company has committed an event of default.

Substantially the same terms and conditions apply in the case of Vodafone Finance 
K.K.’s ¥259 billion term credit facility although the change of control provision is 
applicable to any guarantor of borrowings under the term credit facility. Additionally, 
the facility agreement requires Vodafone Finance K.K. to maintain a positive tangible 
net worth at the end of each financial year. As of 31 March 2010 the Company was 
the sole guarantor.

At 31 March 2010 the Group had entered into foreign exchange contracts to decrease 
its sterling currency borrowings above by £8,257 million and to increase its euro, US 
dollar, Japanese yen and other currency borrowings above by amounts equal to 
£5,473 million, £1,490 million, £527 million and £730 million respectively.

The terms and conditions of the €400 million loan facility are similar to those of the 
US dollar bank facilities, with the addition that, should the Group’s Turkish operating 
company spend less than the equivalent of US$800 million on capital expenditure, 
the Group will be required to repay the drawn amount of the facility that exceeds 50% 
of the capital expenditure.

At 31 March 2009 the Group had entered into foreign exchange contracts to decrease 
its sterling and other currency borrowings above by amounts equal to £6,039 million 
and £1,204 million respectively and to increase its euro, US dollar and Japanese yen 
borrowings above by amounts equal to £5,582 million, £1,400 million and £194 
million respectively.

Further protection from euro and US dollar interest rate movements on debt is 
provided by interest rate swaps. At 31 March 2010 the Group had euro denominated 
interest rate swaps for amounts equal to £6,335 million and US dollar denominated 
interest rate swaps for amounts equal to £5,761 million. The average effective rate 
which has been fixed is 1.21% in relation to euro denominated interest rate swaps and 
0.92% in relation to US dollar denominated interest rate swaps.

The Group has entered into euro and US dollar denominated interest rate futures. The 
euro denominated interest rate futures cover the period June 2010 to September 
2010, September 2010 to December 2010 and December 2010 to March 2011 for 
amounts equal to £7,888 million, £8,461 million and £4,067 million respectively. The 
average effective rate which has been fixed is 1.27%. The US dollar denominated 
interest rate futures cover the period June 2010 to September 2010, September 2010 
to December 2010 and December 2010 to March 2011 for amounts equal to £3,197 
million, £2,582 million and £1,119 million respectively. The average effective rate 
which has been fixed is 0.86%.

At 31 March 2009 the Group had entered into euro and US dollar denominated interest 
rate futures. The euro denominated futures covered the period June 2009 to September 
2009, September 2009 to December 2009 and December 2009 to March 2010 for 
amounts equal to £6,845 million, £6,061 million and £3,931 million respectively. The 
US dollar denominated interest rate futures cover the period June 2009 to September 
2009, September 2009 to December 2009 and December 2009 to March 2010 for 
amounts equal to £7,003 million, £7,871 million, and £9,333 million respectively.

The terms and conditions of the €350 million loan facility are similar to those of the 
US dollar bank facilities, with the addition that, should the Group’s Italian operating 
company spend less than the equivalent of €1,500 million on capital expenditure, 
the Group will be required to repay the drawn amount of the facility that exceeds 18% 
of the capital expenditure.

In addition to the above, certain of the Group’s subsidiaries had committed facilities 
at 31 March 2010 of £5,759 million (2009: £4,725 million) in aggregate, of which 
£1,647 million (2009: £1,571 million) was undrawn. Of the total committed facilities 
£1,139 million (2009: £675 million) expires in less than one year, £2,880 million 
(2009: £2,275 million) expires between two and five years, and £1,740 million (2009: 
£1,775 million) expires in more than five years.

Redeemable preference shares
Redeemable preference shares comprise class D and E preferred shares issued by 
Vodafone Americas, Inc. An annual dividend of US$51.43 per class D and E preferred 
share is payable quarterly in arrears. The dividend for the year amounted to £56 
million (2009: £51 million). The aggregate redemption value of the class D and E 
preferred shares is US$1.65 billion. The holders of the preferred shares are entitled to 
vote on the election of directors and upon each other matter coming before any 
meeting of the shareholders on which the holders of ordinary shares are entitled to 
vote. Holders are entitled to vote on the basis of twelve votes for each share of class 
D or E preferred stock held. The maturity date of the 825,000 class D preferred shares 
is 6 April 2020. The 825,000 class E preferred shares have a maturity date of 1 April 
2020. The class D and E preferred shares have a redemption price of US$1,000 per 
share plus all accrued and unpaid dividends.

108    Vodafone Group Plc Annual Report 2010

 
 
 
 
 
Financials

The expected return on assets assumptions are derived by considering the expected 
long-term rates of return on plan investments. The overall rate of return is a weighted 
average of the expected returns of the individual investments made in the group 
plans. The long-term rates of return on equities and property are derived from 
considering current risk free rates of return with the addition of an appropriate future 
risk premium from an analysis of historic returns in various countries. The long-term 
rates of return on bonds and cash investments are set in line with market yields 
currently available at the statement of financial position date.

Mortality  assumptions  used  are  consistent  with  those  recommended  by  the 
individual scheme actuaries and reflect the latest available tables, adjusted for the 
experience of the Group where appropriate. The largest scheme in the Group is the 
UK scheme and the tables used for this scheme indicate a further life expectancy for 
a male/female pensioner currently aged 65 of 22.3/25.4 years (2009: 22.0/24.8 
years, 2008: 22.0/24.8 years) and a further life expectancy from age 65 for a male/
female  non-pensioner  member  currently  aged  40  of  24.6/27.9  years  (2009: 
23.2/26.0 years, 2008: 23.2/26.0 years).

Measurement of the Group’s defined benefit retirement obligations are particularly 
sensitive to changes in certain key assumptions including the discount rate. An 
increase or decrease in the discount rate of 0.5% would result in a £172 million 
decrease or a £199 million increase in the defined benefit obligation respectively.

Charges made to the consolidated income statement and consolidated statement 
of comprehensive income (‘SOCI’) on the basis of the assumptions stated above are:

Current service cost
Interest cost
Expected return on pension assets
Curtailment/settlement
Total included within staff costs 

Actuarial losses recognised in the SOCI
Cumulative actuarial losses recognised 
in the SOCI

2010 
£m 
29
77
(76)
20
50

149

496

2009 
£m 
46
83
(92)
3
40

220

347

2008 
£m 
53
69
(89)
(5)
28

47

127

23. Post employment benefits
Background
At 31 March 2010 the Group operated a number of pension plans for the benefit 
of its employees throughout the world which vary depending on the conditions 
and practices in the countries concerned. The Group’s pension plans are provided 
through both defined benefit and defined contribution arrangements. Defined 
benefit schemes provide benefits based on the employees’ length of pensionable 
service and their final pensionable salary or other criteria. Defined contribution 
schemes offer employees individual funds that are converted into benefits at the 
time of retirement.

The Group’s principal defined benefit pension scheme in the United Kingdom, a tax 
approved final salary scheme which was closed to new entrants from 1 January 
2006, was closed to future accrual by current members on 31 March 2010. The assets 
of the scheme are held in an external trustee administered fund. In addition, the 
Group operates defined benefit schemes in Germany, Ghana, Greece, India, Ireland, 
Italy, Turkey and the United States. Defined contribution pension schemes are 
currently provided in Australia, Egypt, Greece, Hungary, Ireland, Italy, Kenya, Malta, 
the Netherlands, New Zealand, Portugal, South Africa, Spain and the United Kingdom.

Income statement expense

Defined contribution schemes
Defined benefit schemes
Total amount charged to the income 
statement (note 32)

2010 
£m 
110
50

160

2009 
£m 
73
40

113

2008 
£m 
63 
28

91 

Defined benefit schemes
The  principal  actuarial  assumptions  used  for  estimating  the  Group’s  benefit 
obligations are set out below:

Weighted average actuarial 
assumptions used at 31 March:
Rate of inflation 
Rate of increase in salaries
Rate of increase in pensions in payment 
and deferred pensions
Discount rate 
Expected rates of return:
Equities 
Bonds(2)
Other assets 

2010(1)
% 

2009(1)
% 

2008(1)
% 

3.5
4.6

3.5
5.7

8.5
5.1
2.8

2.6
3.7

2.6
6.3

8.4
5.7
3.7

3.1
4.3

3.1
6.1

8.0
4.4
1.3

Notes:
(1)   Figures shown represent a weighted average assumption of the individual schemes.
(2)  For the year ended 31 March 2010 the expected rate of return for bonds consisted of a 5.5% rate 
of return for corporate bonds (2009: 6.1%; 2008: 4.7%) and a 4.0% rate of return for government 
bonds (2009: 4.0%; 2008: 3.5%).

Vodafone Group Plc Annual Report 2010    109

 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements continued

23. Post employment benefits continued
Fair value of the assets and present value of the liabilities of the schemes
The amount included in the statement of financial position arising from the Group’s obligations in respect of its defined benefit schemes is as follows:

Movement in pension assets:
1 April
Exchange rate movements
Expected return on pension assets
Actuarial gains/(losses)
Employer cash contributions
Member cash contributions
Benefits paid
Other movements
31 March

Movement in pension liabilities:
1 April
Exchange rate movements
Arising on acquisition
Current service cost
Interest cost 
Member cash contributions
Actuarial losses/(gains)
Benefits paid
Other movements
31 March

2010 
£m 

1,100
(10)
76
286
133
12
(45)
(65)
1,487

1,332
(15)
–
29
77
12
435
(79)
(101)
1,690

2009 
£m 

1,271
50
92
(381)
98
15
(45)
–
1,100

1,310
69
33
46
83
15
(161)
(45)
(18)
1,332

An analysis of net assets/(deficits) is provided below for the Group’s principal defined benefit pension scheme in the UK and for the Group as a whole. 

Analysis of net assets/(deficits):
Total fair value of scheme assets
Present value of funded scheme 
liabilities
Net (deficit)/assets for funded 
schemes
Present value of unfunded scheme 
liabilities
Net (deficit)/assets
Net (deficit)/assets are analysed as:
Assets
Liabilities

2010 
£m 

1,131

2009 
£m 

755

2008 
£m 

934

2007 
£m 

954

UK 
2006 
£m 

835

2010 
£m 

2009 
£m 

2008 
£m 

2007 
£m 

1,487

1,100

1,271

1,251

1,123

(1,276)

(815)

(902)

(901)

(847)

(1,625)

(1,196)

(1,217)

(1,194)

(1,128)

(145)

–
(145)

–
(145)

(60)

(8)
(68)

−
(68)

32

−
32

32
−

53

−
53

53
−

(12)

−
(12)

−
(12)

(138)

(96)

(65)
(203)

34
(237)

(136)
(232)

8
(240)

54

(93)
(39)

65
(104)

57

(98)
(41)

82
(123)

It is expected that contributions of £31 million will be paid into the Group’s defined benefit retirement schemes during the year ending 31 March 2011. 

Actual return on pension assets

Actual return on pension assets

Analysis of pension assets at 31 March is as follows:
Equities
Bonds
Property
Other

The schemes have no direct investments in the Group’s equity securities or in property currently used by the Group.

2010 
£m 
362

 %
59.6
37.5
0.3
2.6
100.0

2009 
£m 
(289)

 %
55.6
41.9
0.4
2.1
100.0

110    Vodafone Group Plc Annual Report 2010

2008 
£m 

1,251
50
89
(176)
86
13
(42)
–
1,271

1,292
60
–
53
69
13
(129)
(42)
(6)
1,310

Group 
2006 
£m 

(5)

(96)
(101)

19
(120)

2008 
£m 
(87)

%
68.5
17.7
0.3
13.5
100.0

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
History of experience adjustments

Experience adjustments on pension liabilities:
Amount
Percentage of pension liabilities

Experience adjustments on pension assets:
Amount
Percentage of pension assets

24. Provisions 

1 April 2008
Exchange movements
Amounts capitalised in the year
Amounts charged to the income statement
Utilised in the year − payments
Amounts released to the income statement
Other
31 March 2009
Exchange movements
Arising on acquisition
Amounts capitalised in the year
Amounts charged to the income statement
Utilised in the year − payments
Amounts released to the income statement
Other
31 March 2010

Provisions have been analysed between current and non-current as follows:

Current liabilities
Non-current liabilities

Financials

2010 
£m 

2009 
£m 

8
−

6
−

2008 
£m 

(5)
−

286
19% 

(381)
(35%)

(176)
(14%)

2007 
£m 

(2)
−

26
2% 

Asset 
retirement 
 obligations 
£m 
208
34
111
–
(4)
–
12
361
(7)
–
40
–
(3)
–
(21)
370

Other 
provisions 
£m 
454
75
–
194
(106)
(72)
–
545
(6)
20
–
259
(157)
(37)
–
624

2010 
£m 
497
497
994

2006 
£m 

(4)
−

121
11% 

Total 
£m 
662
109
111
194
(110)
(72)
12
906
(13)
20
40
259
(160)
(37)
(21)
994

2009 
£m 
373
533
906

Asset retirement obligations
In the course of the Group’s activities, a number of sites and other assets are utilised which are expected to have costs associated with exiting and ceasing their use. The 
associated cash outflows are generally expected to occur at the dates of exit of the assets to which they relate, which are long-term in nature.

Other provisions
Included within other provisions are provisions for legal and regulatory disputes and amounts provided for property and restructuring costs. The Group is involved in a 
number of legal and other disputes, including notification of possible claims. The directors of the Company, after taking legal advice, have established provisions after taking 
into account the facts of each case. The timing of cash outflows associated with legal claims cannot be reasonably determined. For a discussion of certain legal issues 
potentially affecting the Group, refer to note 29. The associated cash outflows for restructuring costs are substantially short-term in nature. The timing of the cash flows 
associated with property is dependent upon the remaining term of the associated lease.

25. Trade and other payables

Included within non-current liabilities:
Other payables
Accruals and deferred income
Derivative financial instruments

Included within current liabilities:
Trade payables
Amounts owed to associates
Other taxes and social security payable
Other payables
Accruals and deferred income
Derivative financial instruments

2010 
£m 

 76 
 379 
 361 
 816 

2009 
£m 

 91 
 322 
 398 
 811 

 3,254 
 17 
 998 
 650 
 9,064 
 99 
 14,082 

 3,160 
 18 
 762 
 1,163 
 8,258 
 37 
 13,398 

Vodafone Group Plc Annual Report 2010    111

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements continued

The carrying amounts of trade and other payables approximate their fair value. The fair values of the derivative financial instruments are calculated by discounting the future 
cash flows to net present values using appropriate market interest and foreign currency rates prevailing at 31 March. 

Included within “Derivative financial instruments”: 
Fair value through the income statement (held for trading):

Interest rate swaps
Foreign exchange swaps

Fair value hedges:

Interest rate swaps

26. Acquisitions
The aggregate cash consideration in respect of purchases of interests in subsidiaries and joint ventures, net of cash acquired, is as follows: 

Cash consideration paid: 
Vodacom Group Limited  
Other acquisitions completed during the year 
Acquisitions of non-controlling interests
Acquisitions completed in previous years 

Net overdrafts acquired 

2010
£m

2009
£m

 330 
 95 
 425 

 35 
 460 

 381 
 37 
 418 

 17 
 435 

£m

1,577
26
150
(20)
1,733
44
1,777

Total goodwill acquired was £1,185 million and included £1,193 million in relation to Vodacom, £27 million in relation to other acquisitions completed during the year and a 
reduction of £35 million resulting from amendments to provisional purchase price allocations on acquisitions completed in previous periods. In addition, there was a 
reduction of £102 million in relation to the merger of Vodafone Hutchison Australia.

Vodacom Group Limited (‘Vodacom’)
On 20 April 2009 the Group acquired an additional 15% stake in Vodacom for cash consideration of ZAR 20.6 billion (£1.6 billion). On 18 May 2009 Vodacom became a 
subsidiary following the listing of its shares on the Johannesburg Stock Exchange and concurrent termination of the shareholder agreement with Telkom SA Limited, the 
seller and previous joint venture partner. During the period from 20 April 2009 to 18 May 2009 the Group continued to account for Vodacom as a joint venture, proportionately 
consolidating 65% of the results of Vodacom. 

The results of the acquired entity have been consolidated in the income statement from 18 May 2009. From 18 May 2009 the acquired entity contributed £90 million to the 
profit attributable to equity shareholders of the Group. 

 The purchase price allocation is set out in the table below:

Net assets acquired: 
Identifiable intangible assets(1)
Property, plant and equipment 
Other investments 
Inventory 
Trade and other receivables 
Cash and cash equivalents 
Current and deferred taxation liabilities 
Short and long-term borrowings 
Trade and other payables 
Net identifiable assets acquired 
Goodwill(2)
Total asset acquired 
Non-controlling interests 
Revaluation gain 
Value of investment held prior to acquisition 
Total consideration(3) 

Fair value 
Book value  adjustments 
£m 

£m 

Fair value 
£m 

271
1,603
25
56
870
58
(140)
(1,312)
(897)
534

2,931
–
–
–
–
–
(834)
–
8
2,105

3,202
1,603
25
56
870
58
(974)
(1,312)
(889)
2,639
1,193
3,832
(973)
(860)
(422)
1,577

Notes:
(1)  Identifiable intangible assets of £3,202 million consist of licences and spectrum fees of £1,454 million and other intangible assets of £1,748 million.
(2) The goodwill is attributable to the expected profitability of the acquired business and the synergies expected to arise after the Group’s acquisition of Vodacom.
(3)  Includes £5 million of directly attributable costs.

112    Vodafone Group Plc Annual Report 2010

 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financials

Pro-forma full year information
The following unaudited pro-forma summary presents the Group as if the additional stake in Vodacom had been acquired on 1 April 2009. The pro-forma amounts include 
the results of Vodacom, amortisation of the acquired intangible assets recognised on acquisition and interest expense on the increase in net debt as a result of the 
acquisition. The pro-forma amounts do not include any possible synergies from the acquisition of an additional stake in Vodacom. The pro-forma information is provided 
for comparative purposes only and does not necessarily reflect the actual results that would have occurred, nor is it necessarily indicative of future results of operations 
of the combined companies.

Revenue
Profit for the financial year
Profit attributable to equity shareholders

Basic earnings per share 
Diluted earnings per share

2010 
£m 
44,677
8,556
8,603

Pence
16.36
16.28

Australia
On 9 June 2009 Vodafone Australia completed its merger with Hutchison 3G Australia to form a 50:50 joint venture. Vodafone Hutchison Australia (Pty) Limited, which, in 
due course, will market its products and services solely under the Vodafone brand. The results of the combined business have been proportionately consolidated in the 
Group’s results as a joint venture from the date of the merger.

Other
During the 2010 financial year the Group completed a number of smaller acquisitions for net cash consideration of £26 million paid during the year. The aggregate goodwill 
and fair values of identifiable assets and liabilities of the acquired operations were £27 million, £23 million and £24 million respectively.

27. Reconciliation of net cash flow from operating activities

Profit for the financial year 
Adjustments for:

Share-based payments 
Depreciation and amortisation 
Loss on disposal of property, plant and equipment 
Share of result in associates 
Impairment losses, net
Other income and expense 
Non-operating income and expense 
Investment income 
Financing costs 
Income tax expense 
Decrease/(increase) in inventory 
(Increase)/decrease in trade and other receivables 
Increase/(decrease) in trade and other payables 

Cash generated by operations 
Tax paid 
Net cash flow from operating activities 

2010 
£m 
8,618

150
7,910
101
(4,742)
2,100
(114)
10
(716)
1,512
56
2
(714)
1,164
15,337
(2,273)
13,064

2009 
£m 
3,080

128
6,814
10
(4,091)
5,900
–
44
(795)
2,419
1,109
81
80
(145)
14,634
(2,421)
12,213

2008 
£m 
6,756

107
5,909
70
(2,876)
–
28
(254)
(714)
2,014
2,245
(78)
(378)
460
13,289
(2,815)
10,474

Vodafone Group Plc Annual Report 2010    113

 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements continued

28. Commitments
Operating lease commitments
The Group has entered into commercial leases on certain properties, network infrastructure, motor vehicles and items of equipment. The leases have various terms, 
escalation clauses, purchase options and renewal rights, none of which are individually significant to the Group.

Future minimum lease payments under non-cancellable operating leases comprise: 

Within one year
In more than one year but less than two years
In more than two years but less than three years
In more than three years but less than four years
In more than four years but less than five years
In more than five years

2010 
£m 
1,200
906
776
614
512
2,235
6,243

2009 
£m 
1,041
812
639
539
450
2,135
5,616

The total of future minimum sublease payments expected to be received under non-cancellable subleases is £246 million (2009: £197 million). 

Capital commitments

Contracts placed for future capital expenditure not provided in the financial 
statements(1)

Note:
(1)  Commitment includes contracts placed for property, plant and equipment and intangible assets.

Company and subsidiaries 
2009 
£m 

2010 
£m 

Share of joint ventures 
2009 
£m 

2010 
£m 

2010 
£m 

Group
2009 
£m 

1,800

1,706

219

401

2,019

2,107

29. Contingent liabilities

Performance bonds
Credit guarantees – third party indebtedness
Other guarantees and contingent liabilities

2010 
£m 
246
76
496

2009 
£m 
157
61
445

Performance bonds
Performance bonds require the Group to make payments to third parties in the event that the Group does not perform what is expected of it under the terms of any related 
contracts or commercial arrangements.

Credit guarantees – third party indebtedness
Credit guarantees comprise guarantees and indemnities of bank or other facilities including those in respect of the Group’s associates and investments.

Other guarantees and contingent liabilities
Other guarantees principally comprise commitments to the Spanish tax authorities of £221 million (2009: £229 million).

The Group also enters into lease arrangements in the normal course of business which are principally in respect of land, buildings and equipment. Further details on the 
minimum lease payments due under non-cancellable operating lease arrangements can be found in note 28.

The Company has covenanted to provide security in favour of the Trustee of the Vodafone Group UK Pension Scheme in respect of the funding deficit in the scheme. The 
initial security takes the form of a Japanese law share pledge over 400,000 class 1 preferred shares of ¥200,000 in BB Mobile Corp. The security may be replaced either on 
a voluntary or mandatory basis but while the security asset consists of the preferred shares, the percentage cover to the secured liabilities will be 100%. As and when 
alternative security is provided, the Company has agreed that the security cover should include additional headroom of 33% but (i) where cash is used as the security asset 
the ratio will revert to 100% of the relevant liabilities and (ii) where the proposed replacement security asset is listed on an internationally recognised stock exchange in 
certain defined core jurisdictions, the Trustee may decide to agree a lower ratio than 133%.

Legal proceedings 
The Company and its subsidiaries are currently, and may be from time to time, involved in a number of legal proceedings, including inquiries from or discussions with 
governmental authorities, that are incidental to their operations. However, save as disclosed below, the Company and its subsidiaries are not involved currently in any legal 
or arbitration proceedings (including any governmental proceedings which are pending or known to be contemplated) which may have, or have had in the 12 months 
preceding the date of this report, a significant effect on the financial position or profitability of the Company and its subsidiaries. With the exception of the Vodafone 2 enquiry, 
due to inherent uncertainties, no accurate quantification of any cost, or timing of such cost, which may arise from any of the legal proceedings outlined below can be made.

The Company is one of a number of co-defendants in four actions filed in 2001 and 2002 in the Superior Court of the District of Columbia in the United States alleging 
personal injury, including brain cancer, from mobile phone use. We are not aware that the health risks alleged in such personal injury claims have been substantiated and 
we are vigorously defending such claims. In August 2007 the trial court dismissed all four actions against the Company on the basis of the federal pre-emption doctrine. On 
29 October 2009 the District of Columbia Court of Appeals ruled on the plaintiffs’ appeal of the trial court’s dismissal of all claims in the action on the basis of the federal 
pre-emption doctrine. The Court of Appeals has upheld the dismissal of most claims. However the decision permits the plaintiffs to continue any claims alleging i) injuries 

114    Vodafone Group Plc Annual Report 2010

 
 
 
 
 
 
 
 
 
in respect of mobile phones purchased before 1 August 1996 (the date of the Federal 
Communication Commission’s Specific Absorption Rate standard (‘FCC standard’)); 
ii) injuries in respect of mobile phones alleged not to have complied with the FCC 
standard; and iii) fraud and misrepresentation in respect of the sale or marketing of 
mobile  phones  in  question.  The  cases  have  returned  to  the  trial  court  to  be 
adjudicated in accordance with the Court of Appeals’ decision, and on 3 May 2010, 
plaintiffs in the four actions filed amended complaints with the Superior Court. The 
defendants are expected to answer or move to dismiss the actions in June 2010.

In October 2004, one of our subsidiaries, Vodafone 2, instigated a legal challenge to 
an enquiry (‘the Vodafone 2 enquiry’) by HMRC with regard to the UK tax treatment 
of its Luxembourg holding company, Vodafone Investments Luxembourg SARL (‘VIL’), 
under the CFC Regime. Vodafone 2 argued that the CFC Regime was incompatible 
with EU law and the Vodafone 2 enquiry ought to be closed. 

In September 2006, the European Court of Justice determined in the Cadbury 
Schweppes case (C-196/04) that the CFC Regime would be incompatible with EU law 
unless it could be interpreted as applying only to wholly artificial arrangements 
intended to escape national tax normally payable (‘wholly artificial arrangements’). 
On 22 May 2009, the Court of Appeal (‘CoA’) held that the CFC Regime could be so 
interpreted by reading a new exemption into the CFC Regime in respect of subsidiaries 
which are ‘actually established’ in another EU Member State and carry on ‘genuine 
economic activities’ there. The CoA ruled that the Vodafone 2 enquiry should be 
allowed to continue on this basis. The CoA’s decision became final when, on 17 
December 2009, the Supreme Court refused Vodafone 2 permission to appeal. 

The Vodafone 2 enquiry and other enquiries involving similar holding companies in 
Luxembourg are ongoing. The outcome of these enquiries, including whether further 
legal proceedings will be required to ultimately resolve them, is uncertain at this 
stage. We carried provisions of £2.2 billion (2009: £2.2 billion) in respect of the 
potential UK corporation tax exposure at 31 March 2010.

On 12 November 2007 the Company became aware of the filing of a purported class 
action complaint in the United States District Court for the Southern District of New 
York  by  The  City  of  Edinburgh  Council  on  behalf  of  the  Lothian  Pension  Fund 
(‘Lothian’) against the Company and certain of the Company’s current and former 
officers  and  directors  for  alleged  violations  of  US  federal  securities  laws.  The 
complaint alleged that the Company’s financial statements and certain disclosures 
between 10 June 2004 and 27 February 2006 were materially false and misleading, 
among other things, as a result of the Company’s alleged failure to report on a timely 
basis a write-down for the impaired value of Vodafone’s German, Italian and Japanese 
subsidiaries.  The  complaint  sought  compensatory  damages  of  an  unspecified 
amount and other relief on behalf of a putative class comprised of all persons who 
purchased  publicly  traded  securities,  including  ordinary  shares  and  American 
depositary receipts, of the Company between 10 June 2004 and 27 February 2006. 
The plaintiff subsequently served the complaint and, on or about 27 March 2008, the 
plaintiff filed an amended complaint asserting substantially the same claims against 
the same defendants on behalf of the same putative investor class. Thereafter an 
additional plaintiff, a US pension fund that purportedly purchased Vodafone ADRs on 
the New York Stock Exchange, was added as an additional plaintiff by stipulated 
order. We believe that the allegations are without merit and filed a motion to dismiss 
the amended complaint on 6 June 2008. By judgment entered on 1 December 2008 
the court dismissed the amended complaint for lack of subject matter jurisdiction. 
The plaintiffs subsequently filed a motion for reconsideration of that dismissal 
arguing that the court overlooked the claims of the US pension fund, as to which 
there had been no subject matter jurisdiction challenge. On 9 April 2009 the court 
granted that motion to the extent that it sought reopening of the action for the 
purpose of adjudication of the claims asserted on behalf of the US pension fund but 
denied the motion with respect to the dismissal of Lothian’s claims. On 20 May 2009, 
the Court granted the Company’s motion to dismiss the claims of the US pension 
fund on the grounds that the complaint failed to plead securities fraud with the 
requisite specificity, but granted the plaintiff leave to file a motion to amend its 
complaint. The plaintiff filed a motion for leave to amend the complaint on 26 June 
2009, which the Company opposed. On 22 January 2010 the Court denied that 
motion and on 30 January 2010 entered a judgment dismissing the action. The 
Company has not been served with a notice of appeal within the time permitted 
under the relevant civil procedure rules and now considers the case to be closed.

Financials

Vodafone Essar Limited (‘VEL’) and Vodafone International Holdings B.V. (‘VIHBV’) 
each received notices in August 2007 and September 2007 respectively, from the 
Indian tax authorities alleging potential liability in connection with alleged failure by 
VIHBV  to  deduct  withholding  tax  from  consideration  paid  to  the  Hutchison 
Telecommunications International Limited group (‘HTIL’) in respect of HTIL’s gain on 
its disposal to VIHBV of its interests in a wholly-owned subsidiary that indirectly holds 
interests in VEL. Following the receipt of such notices, VEL and VIHBV each filed writs 
seeking orders that their respective notices be quashed and that the tax authorities 
take no further steps under the notices. Initial hearings have been held before the 
Bombay High Court and in the case of VIHBV the High Court heard the writ in June 
2008. In December 2008 the High Court dismissed VIHBV’s writ. VIHBV subsequently 
filed a special leave petition to the Supreme Court to appeal the High Court’s dismissal 
of the writ. On 23 January 2009 the Supreme Court referred the question of the tax 
authority’s jurisdiction to seek to pursue tax back to the tax authority for adjudication 
on the facts with permission granted to VIHBV to appeal that decision back to the 
High Court should VIHBV disagree with the tax authority’s findings. On 30 October 
2009 VIHBV received a notice from the tax authority requiring VIHBV to show cause 
as to why it believes that the tax authority does not have competent jurisdiction to 
proceed against VIHBV for the default of non-deduction of withholding tax from 
consideration paid to HTIL. VIHBV provided a response on 29 January 2010. VEL’s 
case continues to be stayed pending the outcome of the VIHBV hearing. VIHBV 
believes  that  neither  it  nor  any  other  member  of  the  Group  is  liable  for  such 
withholding tax and intends to defend this position vigorously.

Vodafone Group Plc Annual Report 2010    115

 
Notes to the consolidated financial statements continued

30. Directors and key management compensation
Directors
Aggregate emoluments of the directors of the Company were as follows:

Salaries and fees 
Incentive schemes 
Benefits 
Other(1)

2010 
£m 
5
3
1
–
9

2009 
£m 
4
2
–
1
7

2008 
£m 
5
4
1
–
10

Note: 
(1)  Other amounts in 2009 include the value of the cash allowance taken by some individuals in lieu of pension contributions and payments in respect of loss of office and relocation to the US.

The aggregate gross pre-tax gain made on the exercise of share options in the year ended 31 March 2010 by directors who served during the year was £1 million (2009: £nil, 
2008: £nil).

Further details of directors’ emoluments can be found in “Directors’ remuneration” on pages 57 to 67.

Key management compensation
Aggregate compensation for key management, being the directors and members of the Executive Committee, was as follows: 

Short-term employee benefits
Post-employment benefits:
Defined benefit schemes
Defined contribution schemes

Share-based payments

2010 
£m 
21

–
1
20
42

2009 
£m 
17

–
1
14
32

2008 
£m 
20

1
1
10
32

31. Related party transactions
The Group’s related parties are its joint ventures (see note 13), associates (see note 14), pension schemes, directors and Executive Committee members. Group contributions 
to pension schemes are disclosed in note 23. Compensation paid to the Company’s Board and members of the Executive Committee is disclosed in note 30.

Transactions with joint ventures and associates
Related party transactions with the Group’s joint ventures and associates primarily comprise fees for the use of products and services including network airtime and access 
charges, and cash pooling arrangements.

No related party transactions have been entered into during the year which might reasonably affect any decisions made by the users of these consolidated financial 
statements except as disclosed below. Transactions between the Company and its joint ventures are not material to the extent that they have not been eliminated through 
proportionate consolidation or disclosed below.

Sales of goods and services to associates 
Purchase of goods and services from associates 
Purchase of goods and services from joint ventures 
Net interest (receivable from)/payable to joint ventures(1)

Trade balances owed: 

by associates 
to associates 
by joint ventures 
to joint ventures 

Other balances owed by joint ventures(1)

2010
£m

 281 
 159 
 194 
(44)

 24 
 17 
 27 
 40 
 751 

2009
£m

 205 
 223 
 57 
(18)

 50 
 18 
 10 
 33 
 311 

2008
£m

 165 
 212 
 13 
 27 

 21 
 22 
 16 
 39 
 127 

Note:
(1)   Amounts arise primarily through Vodafone Italy, Vodafone Hutchison Australia and Indus Towers and represent amounts not eliminated on consolidation. Interest is paid in line with market rates.

Amounts owed by and owed to associates are disclosed within notes 17 and 25. Dividends received from associates are disclosed in the consolidated statement of cash flows.

116    Vodafone Group Plc Annual Report 2010

 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
Financials

Transactions with directors other than compensation
During the three years ended 31 March 2010, and as of 17 May 2010, neither any director nor any other executive officer, nor any associate of any director or any other 
executive officer, was indebted to the Company.

During the three years ended 31 March 2010, and as of 17 May 2010, the Company has not been a party to any other material transaction, or proposed transactions, in which 
any member of the key management personnel (including directors, any other executive officer, senior manager, any spouse or relative of any of the foregoing or any relative 
of such spouse) had or was to have a direct or indirect material interest.

32. Employees
The average employee headcount during the year by nature of activity and by segment is shown below: 

By activity:
Operations
Selling and distribution
Customer care and administration

By segment:
Germany
Italy
Spain
UK
Other Europe
Europe

Vodacom
Other Africa and Central Europe
Africa and Central Europe

India
Other Asia Pacific and Middle East
Asia Pacific and Middle East

Common Functions
Total

The cost incurred in respect of these employees (including directors) was: 

Wages and salaries
Social security costs
Share-based payments (note 20)
Other pension costs (note 23)

2010 
Employees 

2009 
Employees 

2008 
Employees 

14,099
27,398
43,493
84,990

13,507
6,207
4,326
9,766
8,591
42,397

6,833
14,231
21,064

10,132
7,905
18,037

3,492
84,990

2010 
£m 
3,045
415
150
160
3,770

13,889
25,174
40,034
79,097

13,788
6,247
4,354
10,350
8,765
43,504

3,246
13,789
17,035

8,674
6,765
15,439

3,119
79,097

2009 
£m 
2,607
379
128
113
3,227

12,891
22,063
37,421
72,375

13,631
6,669
4,057
10,367
8,645
43,369

2,751
10,925
13,676

6,323
6,051
12,374

2,956
72,375

2008
£m 
2,175
325
107
91
2,698

Vodafone Group Plc Annual Report 2010    117

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Audit report on the Company financial statements

Opinion on other matters prescribed by the  
Companies Act 2006
In our opinion:

 ■

 ■

the part of the directors’ remuneration report to be audited has been properly 
prepared in accordance with the Companies Act 2006; and
 the information given in the directors’ report for the financial year for which 
the financial statements are prepared is consistent with the parent company 
financial statements.

Matters on which we are required to report by exception
We have nothing to report in respect of the following matters where the Companies 
Act 2006 requires us to report to you if, in our opinion:

 ■

 ■

 ■
 ■

adequate accounting records have not been kept by the parent company, or 
returns adequate for our audit have not been received from branches not visited 
by us; or
 the  parent  company  financial  statements  and  the  part  of  the  Directors’ 
Remuneration Report to be audited are not in agreement with the accounting 
records and returns; or
 certain disclosures of directors’ remuneration specified by law are not made; or
 we  have  not  received  all  the  information  and  explanations  we  require  for 
our audit.

Panos Kakoullis (Senior Statutory Auditor)
for and on behalf of Deloitte LLP
Chartered Accountants and Statutory Auditors
London
United Kingdom
18 May 2010

Independent auditor’s report to the members of 
Vodafone Group Plc 
We have audited the parent company financial statements of Vodafone Group Plc for 
the year ended 31 March 2010 which comprise the balance sheet and the related 
notes 1 to 11. The financial reporting framework that has been applied in their 
preparation is applicable law and United Kingdom Accounting Standards (United 
Kingdom Generally Accepted Accounting Practice).

We have reported separately on the consolidated financial statements of Vodafone 
Group Plc for the year ended 31 March 2010.

This report is made solely to the Company’s members, as a body, in accordance with 
Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken 
so that we might state to the Company’s members those matters we are required to 
state to them in an auditor’s report and for no other purpose. To the fullest extent 
permitted by law, we do not accept or assume responsibility to anyone other than 
the Company and the Company’s members as a body, for our audit work, for this 
report, or for the opinions we have formed.

Respective responsibilities of directors and auditors
The directors’ responsibilities for preparing the annual report and the parent company 
financial  statements  in  accordance  with  applicable  law  and  United  Kingdom 
Accounting Standards (United Kingdom Generally Accepted Accounting Practice) 
are set out in the directors’ statement of responsibilities.

Our responsibility is to audit the parent company financial statements in accordance 
with relevant legal and regulatory requirements and International Standards on 
Auditing (UK and Ireland). Those standards require us to comply with the Auditing 
Practices Board’s (APB’s) Ethical Standards for Auditors.

Scope of the audit of the financial statements
An audit involves obtaining evidence about the amounts and disclosures in the 
financial  statements  sufficient  to  give  reasonable  assurance  that  the  financial 
statements are free from material misstatement, whether caused by fraud or error. 
This includes an assessment of: whether the accounting policies are appropriate to 
the  parent  company’s  circumstances  and  have  been  consistently  applied  and 
adequately disclosed; the reasonableness of significant accounting estimates made 
by the directors; and the overall presentation of the financial statements.

Opinion on financial statements
In our opinion the parent company financial statements:

 ■

 ■

 ■

give  a  true  and  fair  view  of  the  state  of  the  parent  company’s  affairs  as  at 
31 March 2010;
have been properly prepared in accordance with United Kingdom Accounting 
Standards (United Kingdom Generally Accepted Accounting Practice); and
have been prepared in accordance with the requirements of the Companies 
Act 2006.

118    Vodafone Group Plc Annual Report 2010

Company financial statements of Vodafone Group Plc

at 31 March

Fixed assets
Shares in Group undertakings
Current assets
Debtors: amounts falling due after more than one year
Debtors: amounts falling due within one year
Other investments
Cash at bank and in hand

Creditors: amounts falling due within one year
Net current assets
Total assets less current liabilities
Creditors: amounts falling due after more than one year

Capital and reserves
Called up share capital
Share premium account
Capital redemption reserve
Capital reserve
Other reserves
Own shares held
Profit and loss account
Equity shareholders’ funds

The Company financial statements were approved by the Board of directors on 18 May 2010 and were signed on its behalf by:

Vittorio Colao 
Chief Executive 

Andy Halford
Chief Financial Officer

The accompanying notes are an integral part of these financial statements.

Financials

Note

2010 
£m

2009 
£m

3 

4 
4 
5 

6 

6 

7 
9 
9 
9 
9 
9 
9 

65,085 

64,937 

1,914 
116,905 
388 
24 
119,231
(78,185)
41,046 
106,131 
(23,840)
82,291 

4,153 
43,011 
10,101 
88 
988 
(7,827)
31,777 
82,291 

2,352 
126,334 
– 
111 
128,797 
(92,339)
36,458 
101,395 
(21,970)
79,425 

4,153 
43,008 
10,101 
88 
957 
(8,053)
29,171 
79,425 

Vodafone Group Plc Annual Report 2010    119

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Company financial statements

1. Basis of preparation 
The separate financial statements of the Company are drawn up in accordance with 
the Companies Act 2006 and UK GAAP.

Exchange differences arising on the settlement of monetary items, and on the 
retranslation of monetary items, are included in the profit and loss account for the 
period. Exchange differences arising on the retranslation of non-monetary items 
carried at fair value are included in the profit and loss account for the period. 

The preparation of Company financial statements in conformity with generally 
accepted  accounting  principles  requires  management  to  make  estimates  and 
assumptions that affect the reported amounts of assets and liabilities and disclosure 
of contingent assets and liabilities at the date of the Company financial statements 
and the reported amounts of revenue and expenses during the reporting period. 
Actual results could differ from those estimates. The estimates and underlying 
assumptions are reviewed on an ongoing basis. Revisions to accounting estimates 
are recognised in the period in which the estimate is revised if the revision affects only 
that period or in the period of the revision and future periods if the revision affects 
both current and future periods.

As permitted by section 408(3) of the Companies Act 2006, the profit and loss 
account of the Company is not presented in this annual report. These separate 
financial statements are not intended to give a true and fair view of the profit or loss 
or cash flows of the Company. The Company has not published its individual cash 
flow statement as its liquidity, solvency and financial adaptability are dependent on 
the Group rather than its own cash flows.

The Company has taken advantage of the exemption contained in FRS 8 “Related 
Party Disclosures” and has not reported transactions with fellow Group undertakings.

Borrowing costs
All borrowing costs are recognised in the profit and loss account in the period in 
which they are incurred.

Taxation
Current tax, including UK corporation tax and foreign tax, is provided at amounts 
expected to be paid (or recovered) using the tax rates and laws that have been 
enacted or substantively enacted by the balance sheet date.

Deferred tax is provided in full on timing differences that exist at the balance sheet 
date and that result in an obligation to pay more tax, or a right to pay less tax in the 
future. The deferred tax is measured at the rate expected to apply in the periods in 
which the timing differences are expected to reverse, based on the tax rates and laws 
that  are  enacted  or  substantively  enacted  at  the  balance  sheet  date.  Timing 
differences arise from the inclusion of items of income and expenditure in taxation 
computations in periods different from those in which they are included in the 
Company financial statements. Deferred tax assets are recognised to the extent that 
it is regarded as more likely than not that they will be recovered. Deferred tax assets 
and liabilities are not discounted.

The Company has taken advantage of the exemption contained in FRS 29 “Financial 
Instruments: Disclosures” and has not produced any disclosures required by that 
standard, as disclosures that comply with FRS 29 are available in the Vodafone Group 
Plc annual report for the year ended 31 March 2010.

Financial instruments
Financial assets and financial liabilities, in respect of financial instruments, are 
recognised on the company balance sheet when the Company becomes a party to 
the contractual provisions of the instrument.

2. Significant accounting policies
The Company’s significant accounting policies are described below.

Accounting convention
The Company financial statements are prepared under the historical cost convention 
and in accordance with applicable accounting standards of the UK Accounting 
Standards Board and pronouncements of the Urgent Issues Task Force.

Investments 
Shares in Group undertakings are stated at cost less any provision for impairment.

The Company assesses investments for impairment whenever events or changes in 
circumstances  indicate  that  the  carrying  value  of  an  investment  may  not  be 
recoverable. If any such indication of impairment exists, the Company makes an 
estimate  of  the  recoverable  amount.  If  the  recoverable  amount  of  the  cash-
generating unit is less than the value of the investment, the investment is considered 
to be impaired and is written down to its recoverable amount. An impairment loss is 
recognised immediately in the profit and loss account.

For available-for-sale investments, gains and losses arising from changes in fair value 
are recognised directly in equity, until the investment is disposed of or is determined 
to be impaired, at which time the cumulative gain or loss previously recognised in 
equity, determined using the weighted average cost method, is included in the net 
profit or loss for the period.

Foreign currencies 
Transactions in foreign currencies are initially recorded at the rates of exchange 
prevailing  on  the  dates  of  the  transactions.  Monetary  assets  and  liabilities 
denominated in foreign currencies are retranslated into the Company’s functional 
currency at the rates prevailing on the balance sheet date. Non-monetary items 
carried at fair value that are denominated in foreign currencies are retranslated at the 
rates prevailing on the initial transaction dates. Non-monetary items measured in 
terms of historical cost in a foreign currency are not retranslated.

Financial liabilities and equity instruments
Financial liabilities and equity instruments issued by the Company are classified 
according to the substance of the contractual arrangements entered into and the 
definitions of a financial liability and an equity instrument. An equity instrument is 
any contract that evidences a residual interest in the assets of the Company after 
deducting all of its liabilities and includes no obligation to deliver cash or other 
financial assets. The accounting policies adopted for specific financial liabilities and 
equity instruments are set out below.

Capital market and bank borrowings
Interest bearing loans and overdrafts are initially measured at fair value (which is 
equal to cost at inception) and are subsequently measured at amortised cost using 
the effective interest rate method, except where they are identified as a hedged item 
in a fair value hedge. Any difference between the proceeds net of transaction 
costs and the settlement or redemption of borrowings is recognised over the term of 
the borrowing.

Equity instruments
Equity instruments issued by the Company are recorded at the proceeds received, 
net of direct issuance costs.

Derivative financial instruments and hedge accounting
The  Company’s  activities  expose  it  to  the  financial  risks  of  changes  in  foreign 
exchange rates and interest rates. 

The use of financial derivatives is governed by the Group’s policies approved by the 
Board of directors, which provide written principles on the use of financial derivatives 
consistent with the Group’s risk management strategy.

Derivative financial instruments are initially measured at fair value on the contract 
date and are subsequently remeasured to fair value at each reporting date. The 
Company designates certain derivatives as hedges of the change of fair value of 
recognised  assets  and  liabilities  (‘fair  value  hedges’).  Hedge  accounting  is 
discontinued when the hedging instrument expires or is sold, terminated or exercised, 
no longer qualifies for hedge accounting or the Company chooses to end the 
hedging relationship.

120    Vodafone Group Plc Annual Report 2010

Financials

Fair value hedges
The Company’s policy is to use derivative instruments (primarily interest rate swaps) to convert a proportion of its fixed rate debt to floating rates in order to hedge the interest 
rate risk arising, principally, from capital market borrowings.

The Company designates these as fair value hedges of interest rate risk with changes in fair value of the hedging instrument recognised in the profit and loss account for the 
period together with the changes in the fair value of the hedged item due to the hedged risk, to the extent the hedge is effective. The ineffective portion is recognised 
immediately in the profit and loss account.

Share-based payments
The Group operates a number of equity settled share-based compensation plans for the employees of subsidiaries using the Company’s equity instruments. The fair value 
of the compensation given in respect of these share-based compensation plans is recognised as a capital contribution to the Company’s subsidiaries over the vesting period. 
The capital contribution is reduced by any payments received from subsidiaries in respect of these share-based payments.

Dividends paid and received
Dividends paid and received are included in the Company financial statements in the period in which the related dividends are actually paid or received or, in respect of the 
Company’s final dividend for the year, approved by shareholders.

Pensions
The Company is the sponsoring employer of the Vodafone Group pension scheme, a defined benefit pension scheme. The Company is unable to identify its share of the 
underlying assets and liabilities of the Vodafone Group pension scheme on a consistent and reasonable basis. Therefore, the Company has applied the guidance within FRS 
17 to account for defined benefit schemes as if they were defined contribution schemes and recognise only the contribution payable each year. The Company had no 
contributions payable for the years ended 31 March 2010 and 31 March 2009.

3. Fixed assets
Shares in Group undertakings

Cost:
1 April 2009
Additions
Capital contributions arising from share-based payments 
Contributions received in relation to share-based payments
Disposals
31 March 2010

Amounts provided for:
1 April 2009
Amounts provided for during the year 
31 March 2010

Net book value:
31 March 2009
31 March 2010

At 31 March 2010 the Company had the following principal subsidiaries:

Name
Vodafone European Investments 
Vodafone Group Services Limited

4. Debtors

Amounts falling due within one year:
Amounts owed by subsidiaries
Taxation recoverable
Other debtors

Amounts falling due after more than one year:
Deferred taxation
Other debtors

£m

70,208 
489 
 150 
(119)
(12)
70,716 

5,271 
 360 
 5,631 

64,937 
65,085 

Holding company
Global products and services provider

Country of

Percentage
Principal activity incorporation  shareholding
100 
100 

England
England

2010 
£m

2009 
£m

116,521 
200 
184 
116,905 

126,010 
44 
280 
126,334 

12 
1,902 
1,914 

18 
2,334 
2,352 

Vodafone Group Plc Annual Report 2010    121

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Company financial statements continued

5. Other investments

Investments

2010 
£m
388 

2009 
£m
 –  

The short-term investments are classified as available-for-sale and consist of index linked government bonds which are held on an effective floating rate basis.

6. Creditors

Amounts falling due within one year:
Bank loans and other loans
Amounts owed to subsidiaries
Taxation payable
Other creditors
Accruals and deferred income

Amounts falling due after more than one year:
Other loans
Other creditors

2010 
£m

2009 
£m

4,360 
73,663 
31 
111 
20 
78,185 

7,717 
84,394 
–
174 
54 
92,339 

23,488 
352 
23,840 

21,707 
263 
21,970 

Included in amounts falling due after more than one year are other loans of £12,468 million, which are due in more than five years from 1 April 2010 and are payable otherwise 
than by instalments. Interest payable on these loans ranges from 2.15% to 8.125%.   

7. Share capital

Authorised:(1)
Ordinary shares of 113/7 US cents each 
B shares of 15 pence each  
Deferred shares of 15 pence each 

Ordinary shares allotted, issued and fully paid:(2)
1 April 
Allotted during the year  
Cancelled during the year 
31 March 

B shares allotted, issued and fully paid:(3)
1 April 
Redeemed during the year 
31 March 

 Number

68,250,000,000 
38,563,935,574 
28,036,064,426 

57,806,283,716 
2,963,016 
–  
57,809,246,732 

–  
–  
–  

2010 
£m

4,875 
5,784 
4,206 

4,153 
–  
–  
4,153 

–  
–  
–  

 Number

68,250,000,000 
38,563,935,574 
28,036,064,426 

58,255,055,725 
51,227,991 
(500,000,000)
57,806,283,716 

2009 
£m

4,875 
5,784 
4,206 

4,182 
3 
(32)
4,153 

87,429,138 
(87,429,138)
–  

13 
(13)
–  

Notes:
(1)   50,000 (2009: 50,000) 7% cumulative fixed rate shares of £1 each were authorised, allotted, issued and fully paid by the Company.
(2)  At 31 March 2010 the Company held 5,146,112,159  (2009: 5,322,411,101) treasury shares with a nominal value of £370 million (2009: £382 million). The number of shares held by the Group as treasury 
shares, at 31 March 2010, has been adjusted down by 27 million which represents a number of shares that the Company previously reported as being purchased on the 10 September 2008, via Lehman 
Brothers International (Europe) (‘LBIE’), and held in treasury. As a result of LBIE being placed in administration on the 15 September 2008 the shares were not settled to the Company’s designated 
treasury account and are believed to be held in a proprietary account with the Administrator.  The Company has treated the transaction to buy back the shares as failed.

(3)   On 31 July 2006 Vodafone Group Plc undertook a return of capital to shareholders via a B share scheme and associated share consolidation. A total of 66,271,035,240 B shares were issued on that day, 
and 66,271,035,240 existing ordinary shares of 10 US cents each were consolidated into 57,987,155,835 new ordinary shares of 113/7 US cents each. B shareholders were given the alternatives of initial 
redemption or future redemption at 15 pence per share or the payment of an initial dividend of 15 pence per share. The initial redemption took place on 4 August 2006 with future redemption dates 
on 5 February and 5 August each year until 5 August 2008 when the Company redeemed all B shares still in issue at their nominal value of 15 pence.

Allotted during the year

UK share awards and option scheme awards
US share awards and option scheme awards
Total for share awards and option scheme awards

Number
 1,612,486 
 1,350,530 
2,963,016 

Nominal
value
£m
 –
 –
 –

Net
proceeds
£m
 1 
 2 
 3 

122    Vodafone Group Plc Annual Report 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financials

8. Share-based payments
The Company currently uses a number of equity settled share plans to grant options and shares to the directors and employees of its subsidiaries, as listed below.

Share option plans
 ■
 ■
 ■
 ■

Vodafone Group savings related and sharesave plans
Vodafone Group executive plans
Vodafone Group 1999 Long-Term Stock Incentive Plan and ADSs
Other share option plans

Share plans
 ■
 ■

Share Incentive Plan
Other share plans

At 31 March 2010 the Company had 266 million ordinary share options outstanding (2009: 333 million) and 1 million ADS options outstanding (2009: 1 million).

The Company has made a capital contribution to its subsidiaries in relation to share-based payments. At 31 March 2010 the cumulative capital contribution net of payments 
received from subsidiaries was £359 million (31 March 2009: £328 million, 1 April 2008: £313 million). During the year ended 31 March 2010 the capital contribution arising 
from share-based payments was £150 million (2009: £128 million), with payments of £119 million (2009: £113 million) received from subsidiaries. 

Full details of share-based payments, share option schemes and share plans are disclosed in note 20 to the consolidated financial statements.

9. Reserves and reconciliation of movements in equity shareholders’ funds

1 April 2009
Allotment of shares
Own shares released on vesting of share awards
Profit for the financial year
Dividends
Capital contribution given relating to share-based payments
Contribution received relating to share-based payments
Other movements
31 March 2010

Share
Capital
£m
4,153 
–
–
–
–
–
–
–
4,153 

Share
premium 
account
£m
43,008 
3 
–
–
–
–
–
–
43,011 

Capital 
redemption 
reserve
£m
10,101 
–
–
–
–
–
–
–
10,101 

Capital 
reserve
£m
88 
–
–
–
–
–
–
–
88 

Other
reserves
£m
957 
–
–
–
–
150 
(119)
–
988 

Own
shares
held
£m
(8,053)
–
189 
–
–
–
–
37 
(7,827)

Profit

Total equity
and loss shareholders’
funds
account
£m
£m
79,425 
29,171 
3 
–
189 
–
6,693 
6,693 
(4,131)
(4,131)
150 
–
(119)
–
81 
44 
82,291 
31,777 

The profit for the financial year dealt with in the accounts of the Company is £6,693 million (2009: £5,853 million). Under English law, the amount available for distribution 
to shareholders is based upon the profit and loss reserve of the Company and is reduced by the amount of own shares held and is limited by statutory or other restrictions.

The auditor’s remuneration for the current year in respect of audit and audit related services was £0.9 million (2009: £1.3 million) and for non-audit services was £0.5 million 
(2009: £0.2 million).

The directors are remunerated by the Company for their services to the Group as a whole. No remuneration was paid to them specifically in respect of their services to 
Vodafone Group Plc for either year. Full details of the directors’ remuneration are disclosed in “Directors’ remuneration” on pages 57 to 67.

There were no employees other than directors of the Company throughout the current or the preceding year.

10. Equity dividends 

Declared during the financial year:
Final dividend for the year ended 31 March 2009: 5.20 pence per share (2008: 5.02 pence per share)
Interim dividend for the year ended 31 March 2010: 2.66 pence per share (2009: 2.57 pence per share)

Proposed after the balance sheet date and not recognised as a liability:
Final dividend for the year ended 31 March 2010: 5.65 pence per share (2009: 5.20 pence per share)

2010 
£m

 2,731 
 1,400 
 4,131 

2009 
£m

2,667 
1,350 
4,017 

2,976

2,731 

Vodafone Group Plc Annual Report 2010    123

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Company financial statements continued

11. Contingent liabilities

Performance bonds
Credit guarantees – third party indebtedness
Other guarantees and contingent liabilities

2010 
£m
5 
5,112 
224 

2009 
£m
35 
5,317 
231 

Performance bonds
Performance bonds require the Company to make payments to third parties in the event that the Company or its subsidiaries do not perform what is expected of them under 
the terms of any related contracts.

Credit guarantees – third party indebtedness
Credit guarantees comprise guarantees and indemnities of bank or other facilities.

A subsidiary of the Company has granted put options exercisable between 8 May 2010 and 8 May 2011 to members of the Essar group of companies that, if exercised, would 
allow the Essar group to sell its 33% shareholding in Vodafone Essar to the Group for US$5 billion or to sell up to US$5 billion worth of Vodafone Essar shares to the Group 
at an independently appraised fair market value. The Company has guaranteed payment of up to US$5 billion related to these options.

At 31 March 2010 the Company had also guaranteed debt of Vodafone Finance K.K. amounting to £1,821 million (2009: £1,820 million). This facility expires in March 2011.

Other guarantees and contingent liabilities
Other guarantees principally comprise of a guarantee relating to a commitment to the Spanish tax authorities of £221 million (2009: £229 million).

As discussed in note 29 to the consolidated financial statements the Company has covenanted to provide security in favour of the Trustee of the Vodafone Group UK Pension 
Scheme in respect of the funding deficit in the scheme.

Legal proceedings
Details regarding certain legal actions which involve the Company are set out in note 29 to the consolidated financial statements.

124    Vodafone Group Plc Annual Report 2010

 
 
Additional information

Shareholder information

Financial calendar for the 2011 financial year

Interim management statement
Half-year financial results announcement

23 July 2010
9 November 2010

 ■

resident outside the UK and eurozone automatically receive dividends in pounds 
sterling by lodging UK bank account details but may elect to receive dividends in 
local currency into their bank account directly via our registrars’ global payments 
service. Visit www.investorcentre.co.uk for details and terms and conditions.

Further details will be published at www.vodafone.com/investor as they become 
available. Results announcements are available online at www.vodafone.com/investor 
– we do not publish them in the press.

For dividend payments in euros, the sterling/euro exchange rate will be determined 
by us shortly before the payment date in accordance with the Company’s articles 
of association.

Dividends
Full details on the dividend amount per share can be found on page 40. Set out below is 
information relevant to the final dividend for the year ended 31 March 2010.

We will pay the ADS depositary, BNY Mellon, its dividend in US dollars. The sterling/
US dollar exchange rate for this purpose will be determined by us up to ten New York 
and London business days prior to the payment date. Cash dividends to ADS holders 
will be paid by the ADS depositary in US dollars.

Ex-dividend date
Record date
Dividend reinvestment plan last election date
Dividend payment date(1)

2 June 2010
4 June 2010
16 July 2010
6 August 2010

Note:
(1) Payment date for both ordinary shares and american depositary shares (‘ADSs’).

Dividend payment methods
Currently holders of ordinary shares and ADSs can:

 ■
 ■

have cash dividends paid direct to a bank or building society account; or
elect to use the cash dividends to purchase more Vodafone ordinary shares under 
the dividend reinvestment plan (see below) or, in the case of ADSs, have the 
dividends reinvested to purchase additional Vodafone ADSs.

ADS holders can, in addition to the above, have their cash dividends paid in the form 
of a cheque. 

Holders of ordinary shares:

 ■

 ■

resident  in  the  UK  automatically  receive  their  dividends  in  pounds  sterling 
provided that UK bank details have been provided to the Company; 
resident in the eurozone (defined for this purpose as a country that has adopted 
the euro as its national currency) automatically receive their dividends in euros 
provided that euro bank details have been provided to the Company; or 

Further information about the dividend payments can be found at www.vodafone.
com/dividends or, alternatively, please contact our registrars or the ADS depositary, 
as applicable, for further details.

Dividend reinvestment
We offer a dividend reinvestment plan which allows holders of ordinary shares, who 
choose to participate, to use their cash dividends to acquire additional shares in the 
Company. These are purchased on their behalf by the plan administrator through a 
low cost dealing arrangement.

For ADS holders BNY Mellon maintains a Global BuyDIRECT Plan which is a direct 
purchase and sale plan for depositary receipts with a dividend reinvestment facility.

Telephone share dealing
A telephone share dealing service operated by our registrars is available for holders of 
ordinary shares. The service is available from 8.00 am to 4.30 pm, Monday to Friday, 
excluding bank holidays, on telephone number +44 (0)870 703 0084. Detailed terms and 
conditions are available on request by calling the above number.

Registrars and transfer office
If private shareholders have any enquiries about their holding of ordinary shares, such as a change of address, change of ownership or dividend payments, they should 
contact our registrars at the address or telephone number below. Computershare Investor Services PLC maintain the Company’s share register and holders of ordinary 
shares can visit the registrars’ investor centre at www.investorcentre.co.uk to  view and update details of their shareholding.

ADS holders should address any queries or instructions regarding their holdings to the depositary bank for the Company’s ADR programme at the address or telephone 
number below. At www.bnymellon.com/shareowner ADS holders can view their account information, make changes and conduct many other transactions.

Holders of ordinary shares resident in Ireland:
Computershare Investor Services (Ireland) Limited
PO Box 9742
Dublin 18, Ireland
Telephone: 0818 300 999
www.investorcentre.co.uk/contactus

The Registrar 
Computershare Investor Services PLC 
The Pavilions 
Bridgwater Road, Bristol BS99 6ZZ, England 
Telephone: +44 (0)870 702 0198 
www.investorcentre.co.uk/contactus 

ADS depositary
BNY Mellon
BNY Mellon Shareowner Services
PO Box 358516
Pittsburgh, PA 15252-8516, USA
Telephone: +1 800 233 5601 (toll free) or, for calls outside the USA,
+1 201 680 6837 (not toll free) and enter company number 2160
Email: shrrelations@bnymellon.com

Vodafone Group Plc Annual Report 2010    125

Shareholder information continued

Internet share dealing
An internet share dealing service is available for holders of ordinary shares who want 
either to buy or sell ordinary shares. Further information about this service can 
be  obtained  from  our  registrars  on  +44  (0)870  702  0198  or  by  logging  onto  
www.computershare.com/dealing/uk.

Online shareholder services
We provide a number of shareholder services online at www.vodafone.com/investor 
where shareholders may:

 ■

 ■
 ■

 ■
 ■
 ■
 ■

register  to  receive  electronic  shareholder  communications.  Benefits  to 
shareholders  include  faster  receipt  of  communications,  such  as  annual 
reports, with cost and time savings for the Company. Electronic shareholder 
communications are also more environmentally friendly;
update registered address or dividend bank mandate instructions;
view a live webcast of the AGM of the Company on 27 July 2010. A recording will 
be available to view after that date;
view and/or download the 2010 annual report;
check the current share price;
calculate dividend payments; and
use interactive tools to calculate the value of shareholdings, look up the historic 
price on a particular date and chart Vodafone ordinary share price changes 
against indices.

Shareholders and other interested parties can also receive company press releases, 
including London Stock Exchange announcements, by registering for Vodafone 
news via the website at www.vodafone.com/media. Registering for Vodafone news 
will enable users to: 

Share price history
Upon flotation of the Company on 11 October 1988 the ordinary shares were valued 
at 170 pence each. When the Company was finally demerged on 16 September 1991 
the base cost of Racal Electronics Plc shares for UK taxpayers was apportioned 
between the Company and Racal Electronics Plc for Capital Gains Tax purposes in the 
ratio of 80.036% and 19.964% respectively. Opening share prices on 16 September 
1991 were 332 pence for each Vodafone share and 223 pence for each Racal share.

On 21 July 1994 the Company effected a bonus issue of two new shares for every one 
then held and on 30 September 1999 it effected a bonus issue of four new shares for 
every one held at that date. The flotation and demerger share prices therefore may 
be restated as 11.333 pence and 22.133 pence respectively.

On 31 July 2006 the Group returned approximately £9 billion to shareholders in the 
form of a B share arrangement. As part of this arrangement, and in order to facilitate 
historical share price comparisons, the Group’s share capital was consolidated on 
the basis of seven new ordinary shares for every eight ordinary shares held at this 
date. Share prices in the five year data table below have not been restated to reflect 
this consolidation. 

The closing share price at 31 March 2010 was 152.0 pence (31 March 2009: 122.8 
pence). The closing share price on 17 May 2010 was 136.4 pence.

The following tables set out, for the periods indicated, i) the reported high and low 
middle market quotations of ordinary shares on the London Stock Exchange, and ii) 
the reported high and low sales prices of ADSs on the New York Stock Exchange 
(‘NYSE’)/NASDAQ. The Company transferred its ADSs from the NYSE to NASDAQ on 
29 October 2009.

 ■
 ■

access the latest news from their mobile; and
have news automatically e-mailed to them.

Annual general meeting
The  twenty-sixth  AGM  of  the  Company  will  be  held  at  The  Queen  Elizabeth  II 
Conference Centre, Broad Sanctuary, Westminster, London SW1 on 27 July 2010 at 
11.00 a.m.

A combined review of the year and notice of AGM, including details of the business 
to be conducted at the AGM, will be circulated to shareholders or can be viewed on 
our  website  at  www.vodafone.com/agm.  Shareholders  who  have  registered  to 
receive communications electronically will receive an email notification when the 
document is available to view on the website.

The AGM will be transmitted via a live webcast or can be viewed on the website at 
www.vodafone.com/agm on the day of the meeting and a recording will be available 
to view after that date.

ShareGift
We support ShareGift, the charity share donation scheme (registered charity number 
1052686). Through ShareGift shareholders who have only a very small number of 
shares, which might be considered uneconomic to sell, are able to donate them to 
charity. Donated shares are aggregated and sold by ShareGift, the proceeds being 
passed on to a wide range of UK charities. Donating shares to charity gives rise neither 
to a gain nor a loss for UK capital gains tax purposes and UK taxpayers may also be 
able to claim income tax relief on the value of the donation.

ShareGift transfer forms specifically for our shareholders are available from our 
registrars, Computershare Investor Services PLC, and even if the share certificate has 
been lost or destroyed, the gift can be completed. The service is generally free. 
However there may be an indemnity charge for a lost or destroyed share certificate 
where the value of the shares exceeds £100. Further details about ShareGift can be 
obtained from its website at www.ShareGift.org or at 17 Carlton House Terrace, 
London SW1Y 5AH (telephone: +44 207 930 3737).

Asset Checker Limited
We participate in Asset Checker, the online service which provides a search facility 
for solicitors and probate professionals to quickly and easily trace UK shareholdings 
relating to deceased estates. For further information visit www.assetchecker.co.uk 
or call 0870 707 4004.

126    Vodafone Group Plc Annual Report 2010

Year ended 31 March
2006
2007
2008
2009
2010

Quarter
2008/2009
First quarter
Second quarter
Third quarter
Fourth quarter
2009/2010
First quarter
Second quarter
Third quarter
Fourth quarter
2010/2011
First quarter(2)

Month
November 2009
December 2009
January 2010
February 2010
March 2010
April 2010
May 2010(2)

London Stock 
Exchange
Pounds per
ordinary share
Low
1.09
1.08
1.36
0.96
1.11

London Stock 
Exchange
Pounds per
ordinary share
Low

1.40
1.18
0.96
1.13

1.11
1.12
1.32
1.32

1.32

London Stock 
Exchange
Pounds per
ordinary share
Low
1.33
1.38
1.32
1.34
1.42
1.40
1.32

High
1.55
1.54
1.98
1.70
1.54

High

1.70
1.58
1.41
1.48

1.33
1.44
1.45
1.54

1.53

High
1.40
1.45
1.44
1.44
1.54
1.53
1.48

NYSE/NASDAQ(1)
Dollars per ADS
Low
19.32
20.07
26.88
15.30
17.68

High
28.04
29.85
40.87
32.87
24.04

NYSE/NASDAQ(1)
Dollars per ADS
Low

High

32.87
31.21
23.06
21.88

20.08
23.85
24.04
23.32

27.72
21.01
15.30
15.46

17.68
18.25
21.10
21.32

23.79

19.41

NYSE/NASDAQ(1)
Dollars per ADS
Low
21.86
22.21
21.42
21.39
21.32
21.58
19.41

High
23.61
24.04
23.31
22.51
23.32
23.79
22.61

Notes:
(1)  The Company transferred its ADSs from the NYSE to NASDAQ on 29 October 2009.
(2) Covering period up to 17 May 2010.

 
 
 
The current authorised share capital comprises 68,250,000,000 ordinary shares of 
113/7 US cents each and 50,000 7% cumulative fixed rate shares of £1.00 each and 
38,563,935,574 B shares of 15 pence each and 28,036,064,426 deferred shares of 
15 pence each.

Inflation and foreign currency translation
Inflation
Inflation has not had a significant effect on the Group’s results of operations and 
financial condition during the three years ended 31 March 2010.

Shareholders at 31 March 2010

Number of ordinary shares held
1 – 1,000
1,001 – 5,000
5,001 – 50,000
50,001 – 100,000
100,001 – 500,000
More than 500,000

Additional information

Number of
accounts
435,142
80,280
26,783
1,130
1,066
1,663
546,064

% of total
issued shares
0.21
0.31
0.58
0.14
0.43
98.33
100.00

Foreign currency translation
The following table sets out the pounds sterling exchange rates of the other principal 
currencies of the Group, being: “euros”, “€” or “eurocents”, the currency of the 
European Union (‘EU’) Member states which have adopted the euro as their currency, 
and “US dollars”, “US$”, “cents” or “¢”, the currency of the United States.

Geographical analysis of shareholders
At 31 March 2010 approximately 48.8% of the Company’s shares were held in the UK, 
27.4% in North America, 16.4% in Europe (excluding the UK) and 7.4% in the rest of 
the world.

Currency (=£1)
Average:
Euro
US dollar
At 31 March:
Euro
US dollar

2010

1.13
1.60

1.12
1.52

31 March
2009

%
change

1.20
1.72

1.08
1.43

(5.8)
(7.0)

3.7
6.3

The following table sets out, for the periods and dates indicated, the period end, 
average, high and low exchanges rates for pounds sterling expressed in US dollars 
per £1.00.

Year ended 31 March
2006 
2007 
2008 
2009
2010

Month
November 2009
December 2009
January 2010
February 2010
March 2010
April 2010

31 March
1.74 
1.97
1.99
1.43
1.52

Average
1.79
1.89
2.01
1.72
1.60

High
1.92
1.98
2.11
2.00
1.70

High
1.68
1.67
1.64
1.60
1.54
1.55

Low
1.71
1.74
1.94
1.37
1.44

Low
1.64
1.59
1.59
1.52
1.48
1.52

Markets
Ordinary shares of Vodafone Group Plc are traded on the London Stock Exchange 
and with effect from 29 October 2009 its listing of ADSs was transferred from the 
NYSE to NASDAQ. The Company had a total market capitalisation of approximately 
£71.8 billion at 17 May 2010 making it the third largest listing in The Financial Times 
Stock Exchange 100 index and the 38th largest company in the world based on 
market capitalisation at that date.

ADSs, each representing ten ordinary shares, are traded on NASDAQ under the 
symbol ‘VOD’. The ADSs are evidenced by ADRs issued by BNY Mellon, as depositary, 
under a deposit agreement, dated as of 12 October 1988, as amended and restated 
on 26 December 1989, 16 September 1991, 30 June 1999, 31 July 2006 and 30 July 
2009 between the Company, the depositary and the holders from time to time of 
ADRs issued thereunder.

ADS holders are not members of the Company but may instruct BNY Mellon on the 
exercise of voting rights relative to the number of ordinary shares represented by 
their ADSs. See “Articles of association and applicable English law – Rights attaching 
to the Company’s shares – Voting rights” on page 128.

Major shareholders
BNY Mellon, as custodian of the Company’s ADR programme, held approximately 14% 
of the Company’s ordinary shares of 113/7 US cents each at 17 May 2010 as nominee. 
The total number of ADRs outstanding at 17 May 2010 was 740,793,229. At this date 
1,313 holders of record of ordinary shares had registered addresses in the United States 
and in total held approximately 0.006% of the ordinary shares of the Company.  At 17 
May 2010 the following percentage interests in the ordinary share capital of the 
Company, disclosable under the Disclosure and Transparency Rules, (DTR 5), have been 
notified to the directors:

Shareholder
Black Rock Inc
Legal & General Group Plc

Shareholding
5.74%
4.07%

The  rights  attaching  to  the  ordinary  shares  of  the  Company  held  by  these 
shareholders are identical in all respects to the rights attaching to all the ordinary 
shares of the Company. The directors are not aware, at 17 May 2010, of any other 
interest of 3% or more in the ordinary share capital of the Company. The Company is 
not directly or indirectly owned or controlled by any foreign government or any other 
legal entity. There are no arrangements known to the Company that could result in 
a change of control of the Company.

Articles of association and applicable English law
The following description summarises certain provisions of the Company’s articles 
of association and applicable English law. This summary is qualified in its entirety by 
reference to the Companies Act 2006 of England and Wales and the Company’s 
articles of association. Information on where shareholders can obtain copies of the 
articles of association is provided under “Documents on display” on page 129.

The Company is a public limited company under the laws of England and Wales. The 
Company is registered in England and Wales under the name Vodafone Group Public 
Limited Company with the registration number 1833679.

All  of  the  Company’s  ordinary  shares  are  fully  paid.  Accordingly,  no  further 
contribution  of  capital  may  be  required  by  the  Company  from  the  holders  of 
such shares.

English  law  specifies  that  any  alteration  to  the  articles  of  association  must  be 
approved by a special resolution of the shareholders.

Articles of association
Pursuant to the Companies Act 2006, a company can remove the object clauses 
which become part of its articles of association and as a result the company’s objects 
will be unrestricted. 

A special resolution will be proposed at the 2010 AGM to i) remove the Company’s 
object clause together with all other provisions of its memorandum which, by virtue 
of the Companies Act 2006, are treated as forming part of the Company’s articles of 
association and ii) adopt new articles of association in order to update the Company’s 
existing articles of association to take account of the implementation on 3 August 
2009  of  the  Shareholders’  Rights  Regulations  and  the  implementation  of  the 
remaining parts of the Companies Act 2006.

Vodafone Group Plc Annual Report 2010    127

Shareholder information continued

Directors
The Company’s articles of association provide for a Board of directors, consisting 
of not fewer than three directors, who shall manage the business and affairs of 
the Company.

The directors are empowered to exercise all the powers of the Company subject to 
any restrictions in the articles of association, the Companies Act (as defined in the 
articles of association) and any special resolution.

Under the Company’s articles of association a director cannot vote in respect of any 
proposal in which the director, or any person connected with the director, has a 
material interest other than by virtue of the director’s interest in the Company’s 
shares or other securities. However this restriction on voting does not apply to 
resolutions i) giving the director or a third party any guarantee, security or indemnity 
in respect of obligations or liabilities incurred at the request of or for the benefit of 
the Company, ii) giving any guarantee, security or indemnity to the director or a third 
party in respect of obligations of the Company for which the director has assumed 
responsibility under an indemnity or guarantee, iii) relating to an offer of securities of 
the Company in which the director is entitled to participate as a holder of shares or 
other securities or in the underwriting of such shares or securities, iv) concerning any 
other company in which the director (together with any connected person) is a 
shareholder  or an  officer or is otherwise interested, provided that the director 
(together with any connected person) is not interested in 1% or more of any class of 
the Company’s equity share capital or the voting rights available to its shareholders, 
v) relating to the arrangement of any employee benefit in which the director will share 
equally with other employees and vi) relating to any insurance that the Company 
purchases or renews for its directors or any group of people including directors.

The directors are empowered to exercise all the powers of the Company to borrow 
money, subject to the limitation that the aggregate amount of all liabilities and 
obligations of the Group outstanding at any time shall not exceed an amount equal 
to 1.5 times the aggregate of the Group’s share capital and reserves calculated in the 
manner prescribed in the articles of association unless sanctioned by an ordinary 
resolution of the Company’s shareholders.

The Company can make market purchases of its own shares or agree to do so in the 
future provided it is duly authorised by its members in a general meeting and subject 
to and in accordance with Section 701 of the Companies Act 2006.

At each AGM all directors who were elected or last re-elected at or before the AGM 
held in the third calendar year before the current year shall automatically retire. In 
2005 the Company reviewed its policy regarding the retirement and re-election of 
directors  and,  although  it  is  not  intended  to  amend  the  Company’s  articles  of 
association in this regard, the Board has decided in the interests of good corporate 
governance  that  all  of  the  directors  wishing  to  continue  in  office  should  offer 
themselves for re-election annually.

No person is disqualified from being a director or is required to vacate that office by 
reason of attaining a maximum age.

Directors are not required under the Company’s articles of association to hold any 
shares of the Company as a qualification to act as a director, although executive 
directors participating in long-term incentive plans must comply with the Company’s 
share ownership guidelines. In accordance with best practice in the UK for corporate 
governance,  compensation  awarded  to  executive  directors  is  decided  by  a 
remuneration committee consisting exclusively of non-executive directors.

In addition, as required by The Directors’ Remuneration Report Regulations, the 
Board  has,  since  2003,  prepared  a  report  to  shareholders  on  the  directors’ 
remuneration which complies with the regulations (see pages 57 to 67). The report 
is also subject to a shareholder vote.

Rights attaching to the Company’s shares
At 31 March 2010 the issued share capital of the Company was comprised of 50,000 
7% cumulative fixed rate shares of £1.00 each and 52,663,134,573 ordinary shares 
(excluding treasury shares) of 113/7 US cents each.

Dividend rights
Holders of 7% cumulative fixed rate shares are entitled to be paid in respect of each 
financial  year,  or  other  accounting  period  of  the  Company,  a  fixed  cumulative 
preferential dividend of 7% per annum on the nominal value of the fixed rate shares. 
A fixed cumulative preferential dividend may only be paid out of available distributable 
profits which the directors have resolved should be distributed. The fixed rate shares 
do not have any other right to share in the Company’s profits.

Holders of the Company’s ordinary shares may, by ordinary resolution, declare 
dividends but may not declare dividends in excess of the amount recommended by 
the directors. The Board of directors may also pay interim dividends. No dividend may 
be paid other than out of profits available for distribution. Dividends on ordinary 
shares can be paid to shareholders in whatever currency the directors decide, using 
an appropriate exchange for any currency conversions which are required.

If a dividend has not been claimed for one year after the date of the resolution passed 
at a general meeting declaring that dividend or the resolution of the directors 
providing for payment of that dividend, the directors may invest the dividend or use 
it in some other way for the benefit of the Company until the dividend is claimed. If 
the dividend remains unclaimed for 12 years after the relevant resolution either 
declaring that dividend or providing for payment of that dividend, it will be forfeited 
and belong to the Company.

Voting rights
The Company’s articles of association provide that voting on substantive resolutions 
(i.e. any resolution which is not a procedural resolution) at a general meeting shall be 
decided on a poll. On a poll, each shareholder who is entitled to vote and is present 
in person or by proxy has one vote for every share held. Procedural resolutions (such 
as a resolution to adjourn a General Meeting or a resolution on the choice of Chairman 
of a general meeting) shall be decided on a show of hands, where each shareholder 
who is present at the meeting has one vote regardless of the number of shares held, 
unless a poll is demanded. In addition, the articles of association allow persons 
appointed as proxies of shareholders entitled to vote at general meetings to vote on 
a show of hands, as well as to vote on a poll and attend and speak at general meetings. 

Under English law two shareholders present in person constitute a quorum for 
purposes of a general meeting unless a company’s articles of association specify 
otherwise. The Company’s articles of association do not specify otherwise, except 
that the shareholders do not need to be present in person and may instead be present 
by proxy to constitute a quorum.

Under English law shareholders of a public company such as the Company are not 
permitted to pass resolutions by written consent.

Record holders of the Company’s ADSs are entitled to attend, speak and vote on a 
poll or a show of hands at any general meeting of the Company’s shareholders by the 
depositary’s appointment of them as corporate representatives with respect to the 
underlying ordinary shares represented by their ADSs. Alternatively holders of ADSs 
are entitled to vote by supplying their voting instructions to the depositary or its 
nominee who will vote the ordinary shares underlying their ADSs in accordance with 
their instructions.

Employees  are  able  to  vote  any  shares  held  under  the  Vodafone  Group  Share 
Incentive Plan and ‘My ShareBank’ (a vested share account) through the respective 
plan’s trustees.

Holders of the Company’s 7% cumulative fixed rate shares are only entitled to vote 
on any resolution to vary or abrogate the rights attached to the fixed rate shares. 
Holders have one vote for every fully paid 7% cumulative fixed rate share.

Liquidation rights
In the event of the liquidation of the Company, after payment of all liabilities and 
deductions  in  accordance  with  English  law,  the  holders  of  the  Company’s  7% 
cumulative fixed rate shares would be entitled to a sum equal to the capital paid up 
on such shares, together with certain dividend payments, in priority to holders of the 
Company’s ordinary shares. The holders of the fixed rate shares do not have any other 
right to share in the Company’s surplus assets.

128    Vodafone Group Plc Annual Report 2010

Additional information

Pre-emptive rights and new issues of shares
Under Section 549 of the Companies Act 2006 directors are, with certain exceptions, 
unable to allot the Company’s ordinary shares or securities convertible into the 
Company’s ordinary shares without the authority of the shareholders in a general 
meeting. In addition, Section 561 of the Companies Act 2006 imposes further 
restrictions on the issue of equity securities (as defined in the Companies Act 2006 
which include the Company’s ordinary shares and securities convertible into ordinary 
shares) which are, or are to be, paid up wholly in cash and not first offered to existing 
shareholders. The Company’s articles of association allow shareholders to authorise 
directors for a period up to five years to allot i) relevant securities generally up to an 
amount fixed by the shareholders and ii) equity securities for cash other than in 
connection with a rights issue up to an amount specified by the shareholders and 
free  of  the  pre-emption  restriction.  In  accordance  with  institutional  investor 
guidelines, the amount of relevant securities to be fixed by shareholders is normally 
restricted to one third of the existing issued ordinary share capital and the amount of 
equity securities to be issued for cash other than in connection with a rights issue is 
restricted to 5% of the existing issued ordinary share capital.

Disclosure of interests in the Company’s shares
There are no provisions in the articles of association whereby persons acquiring, 
holding or disposing of a certain percentage of the Company’s shares are required to 
make disclosure of their ownership percentage although such requirements exist 
under rules derived by the Disclosure and Transparency Rules (‘DTRs’).

The basic disclosure requirement upon a person acquiring or disposing of shares that 
are admitted to trading on a regulated market and carrying voting rights is an 
obligation to provide written notification to the Company, including certain details 
as set out in DTR 5, where the percentage of the person’s voting rights which he holds 
as shareholder or through his direct or indirect holding of financial instruments 
(falling within DTR 5.3.1R) reaches or exceeds 3% and reaches, exceeds or falls below 
each 1% threshold thereafter.

Under Section 793 of the Companies Act 2006 the Company may, by notice in 
writing, require a person that the Company knows or has reasonable cause to believe 
is, or was during the preceding three years, interested in the Company’s shares to 
indicate whether or not that is correct and, if that person does or did hold an interest 
in the Company’s shares, to provide certain information as set out in the Companies 
Act 2006. DTR 3 deals with the disclosure by persons “discharging managerial 
responsibility” and their connected persons of the occurrence of all transactions 
conducted on their account in the shares of the Company. Part 28 of The Companies 
Act 2006 sets out the statutory functions of the Panel on Takeovers & Mergers (the 
‘Panel’). The Panel is responsible for issuing and administering the Code on Takeovers 
& Mergers which includes disclosure requirements on all parties to a takeover with 
regard to dealings in the securities of an offeror or offeree company and also on their 
respective associates during the course of an offer period.

General meetings and notices
Subject to the articles of association, annual general meetings are held at such times 
and place as determined by the directors of the Company. The directors may also, 
when they think fit, convene other general meetings of the Company. General 
meetings may also be convened on requisition as provided by the Companies 
Act 2006.

An annual general meeting needs to be called by not less than twenty-one days’ 
notice in writing. Subject to obtaining shareholder approval on an annual basis, the 
Company may call other general meetings on 14 clear days’ notice. The directors 
may determine that persons entitled to receive notices of meetings are those persons 
entered on the register at the close of business on a day determined by the directors 
but not later than twenty-one days before the date the relevant notice is sent. The 
notice may also specify the record date, which shall not be more than forty-eight 
hours before the time fixed for the meeting (non-working days must be excluded, 
pursuant to the Companies Act 2006).

Shareholders must provide the Company with an address or (so far as the Companies 
Act 2006 allows) an electronic address or fax number in the United Kingdom in order 
to be entitled to receive notices of shareholders’ meetings and other notices and 
documents. In certain circumstances the Company may give notices to shareholders 
by advertisement in newspapers in the United Kingdom. Holders of the Company’s 
ADSs are entitled to receive notices under the terms of the Deposit Agreement 
relating to the ADSs.

Under Section 336 of the Companies Act 2006 the annual general meeting of 
shareholders  must  be  held  each  calendar  year  and  within  six  months  of  the 
Company’s year end.

Electronic communications
The Company may, subject to and in accordance with the Companies Act 2006, 
communicate all shareholder information by electronic means, including by making 
such information available on a website, with notification that such information shall 
be available on the website.

Variation of rights
If at any time the Company’s share capital is divided into different classes of shares, 
the rights attached to any class may be varied, subject to the provisions of the 
Companies Act 2006, either with the consent in writing of the holders of three 
quarters in nominal value of the shares of that class or at a separate meeting of the 
holders of the shares of that class.

At every such separate meeting all of the provisions of the articles of association 
relating to proceedings at a general meeting apply, except that i) the quorum is to be 
the number of persons (which must be at least two) who hold or represent by proxy 
not less than one third in nominal value of the issued shares of the class or, if such 
quorum is not present on an adjourned meeting, one person who holds shares of the 
class regardless of the number of shares he holds, ii) any person present in person or 
by proxy may demand a poll, and iii) each shareholder will have one vote per share 
held in that particular class in the event a poll is taken. Class rights are deemed not to 
have been varied by the creation or issue of new shares ranking equally with or 
subsequent to that class of shares in sharing in profits or assets of the Company or by 
a redemption or repurchase of the shares by the Company.

Limitations on voting and shareholding
As far as the Company is aware there are no limitations imposed on the transfer, 
holding or voting of the Company’s shares other than those limitations that would 
generally apply to all of the shareholders. No shareholder has any securities carrying 
special rights with regard to control of the Company.

Documents on display
The  Company  is  subject  to  the  information  requirements  of  the  Exchange  Act 
applicable to foreign private issuers. In accordance with these requirements the 
Company files its annual report on Form 20-F and other related documents with the 
SEC. These documents may be inspected at the SEC’s public reference rooms located 
at 100 F Street, NE Washington, DC 20549. Information on the operation of the public 
reference room can be obtained in the US by calling the SEC on +1-800-SEC-0330. 
In addition, some of the Company’s SEC filings, including all those filed on or after 4 
November 2002, are available on the SEC’s website (www.sec.gov). Shareholders can 
also obtain copies of the Company’s articles of association from the Vodafone website 
at www.vodafone.com/governance or from the Company’s registered office.

Debt securities
Pursuant to an Agreement of Resignation, Appointment and Acceptance, dated as of 
24 July 2007, by and among the Company, BNY Mellon and Citibank N.A, BNY Mellon 
became the successor trustee to Citibank N.A. under the Company’s Indenture dated 
as of 10 February 2000.

Material contracts
At the date of this annual report the Group is not party to any contracts that are 
considered material to the Group’s results or operations except for its US$9.1 billion 
credit facilities which are discussed under “Financial position and resources” on 
page 43.

Exchange controls
There are no UK government laws, decrees or regulations that restrict or affect the 
export or import of capital, including but not limited to, foreign exchange controls on 
remittance of dividends on the ordinary shares or on the conduct of the Group’s 
operations except as otherwise set out under “Taxation” on the following page.

Vodafone Group Plc Annual Report 2010    129

Shareholder information continued

Taxation
As this is a complex area investors should consult their own tax advisor regarding the 
US federal, state and local, the UK and other tax consequences of owning and 
disposing of shares and ADSs in their particular circumstances.

A US holder is not subject to a UK withholding tax. The US holder includes in gross 
income for US federal income tax purposes only the amount of the dividend actually 
received from us and the receipt of a dividend does not entitle the US holder to a 
foreign tax credit.

This section describes, primarily for a US holder (as defined below), in general terms, 
the principal US federal income tax and UK tax consequences of owning or disposing 
of shares or ADSs in the Company held as capital assets (for US and UK tax purposes). 
This section does not however cover the tax consequences for members of certain 
classes  of  holders  subject  to  special  rules  including  officers  of  the  Company, 
employees and holders that, directly or indirectly, hold 10% or more of the Company’s 
voting stock. 

A US holder is a beneficial owner of shares or ADSs that is for US federal income 
tax purposes: 

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a citizen or resident of the United States; 
a US domestic corporation; 
an estate, the income of which is subject to US federal income tax regardless  
of its source; or 
a trust, if a US court can exercise primary supervision over the trust’s administration 
and one or more US persons are authorised to control all substantial decisions of 
the trust.

Dividends must be included in income when the US holder, in the case of shares, or 
the depositary, in the case of ADSs, actually or constructively receives the dividend 
and will not be eligible for the dividends-received deduction generally allowed to US 
corporations in respect of dividends received from other US corporations. Dividends 
will be income from sources outside the United States. For the purpose of the foreign 
tax credit limitation, foreign source income is classified in one or two baskets and the 
credit for foreign taxes on income in any basket is limited to US federal income tax 
allocable to that income. Generally the dividends we pay will constitute foreign 
source income in the passive income basket.

In the case of shares, the amount of the dividend distribution to be included in income 
will be the US dollar value of the pound sterling payments made determined at the 
spot pound sterling/US dollar rate on the date of the dividend distribution regardless 
of whether the payment is in fact converted into US dollars. Generally any gain or loss 
resulting from currency exchange fluctuations during the period from the date the 
dividend payment is to be included in income to the date the payment is converted 
into US dollars will be treated as ordinary income or loss. Generally the gain or loss 
will be income or loss from sources within the United States for foreign tax credit 
limitation purposes.

If a partnership holds the shares or ADSs, the US federal income tax treatment of a 
partner will generally depend on the status of the partner and the tax treatment of 
the partnership. A partner in a partnership holding the shares or ADSs should consult 
its tax advisor with regard to the US federal income tax treatment of an investment in 
the shares or ADSs. 

Taxation of capital gains
UK taxation
A US holder may be liable for both UK and US tax in respect of a gain on the disposal 
of our shares or ADSs if the US holder is:

This section is based on the Internal Revenue Code of 1986, as amended, its legislative 
history, existing and proposed regulations thereunder, published rulings and court 
decisions, and on the tax laws of the United Kingdom and the Double Taxation 
Convention between the United States and the United Kingdom (the ‘treaty’), all as 
currently in effect. These laws are subject to change, possibly on a retroactive basis. 

This section is further based in part upon the representations of the depositary and 
assumes that each obligation in the deposit agreement and any related agreement 
will be performed in accordance with its terms. 

Based on this assumption, for purposes of the treaty and the US-UK double taxation 
convention relating to estate and gift taxes (the ‘Estate Tax Convention’), and for US 
federal income tax and UK tax purposes, a holder of ADRs evidencing ADSs will be 
treated as the owner of the shares in the Company represented by those ADSs. 
Generally exchanges of shares for ADRs and ADRs for shares will not be subject to US 
federal income tax or to UK tax other than stamp duty or stamp duty reserve tax (see 
the section on these taxes on the following page).

Taxation of dividends
UK taxation 
Under current UK tax law no withholding tax will be deducted from the dividends we 
pay. Shareholders who are within the charge to UK corporation tax will be subject to 
corporation tax on the dividends we pay unless the dividends fall within an exempt 
class and certain other conditions are met. It is expected that the dividends we pay 
would generally be exempt. 

A shareholder in the Company who is an individual resident for UK tax purposes in the 
United Kingdom is entitled, in calculating their liability to UK income tax, to a tax 
credit on cash dividends we pay on our shares or ADSs and the tax credit is equal to 
one-ninth of the cash dividend. 

US federal income taxation
Subject to the PFIC rules described below, a US holder is subject to US federal income 
taxation  on  the  gross  amount  of  any  dividend  we  pay  out  of  our  current  or 
accumulated earnings and profits (as determined for US federal income tax purposes). 
Dividends paid to a non-corporate US holder in tax years beginning before 1 January 
2011 that constitute qualified dividend income will be taxable to the holder at a 
maximum tax rate of 15% provided that the ordinary shares or ADSs are held for more 
than 60 days during the 121 day period beginning 60 days before the ex-dividend 
date and the holder meets other holding period requirements. Dividends paid by us 
with respect to the shares or ADSs will generally be qualified dividend income.

130    Vodafone Group Plc Annual Report 2010

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a citizen of the United States resident or ordinarily resident for UK tax purposes in 
the United Kingdom; 
a citizen of the United States who has been resident or ordinarily resident for UK 
tax purposes in the United Kingdom, ceased to be so resident or ordinarily resident 
for a period of less than five years of assessment and who disposed of the shares 
or ADSs during that period (a ‘temporary non-resident’), unless the shares or ADSs 
were also acquired during that period, such liability arising on that individual’s 
return to the UK;
a US domestic corporation resident in the United Kingdom by reason of being 
centrally managed and controlled in the United Kingdom; or 
a citizen of the United States or a US domestic corporation that carries on a trade, 
profession or vocation in the United Kingdom through a branch or agency or, in 
the case of US domestic companies, through a permanent establishment and that 
has used the shares or ADSs for the purposes of such trade, profession or vocation 
or has used, held or acquired the shares or ADSs for the purposes of such branch 
or agency or permanent establishment. 

Under the treaty capital gains on dispositions of the shares or ADSs are generally 
subject to tax only in the country of residence of the relevant holder as determined 
under both the laws of the United Kingdom and the United States and as required by 
the terms of the treaty. However individuals who are residents of either the United 
Kingdom or the United States and who have been residents of the other jurisdiction 
(the US or the UK, as the case may be) at any time during the six years immediately 
preceding the relevant disposal of shares or ADSs may be subject to tax with respect 
to capital gains arising from the dispositions of the shares or ADSs not only in the 
country of which the holder is resident at the time of the disposition but also in that 
other country (although, in respect of UK taxation, generally only to the extent that 
such an individual comprises a temporary non-resident).

US federal income taxation
Subject to the PFIC rules described below a US holder that sells or otherwise disposes of 
our shares or ADSs will recognise a capital gain or loss for US federal income tax 
purposes equal to the difference between the US dollar value of the amount realised 
and the holder’s tax basis, determined in US dollars, in the shares or ADSs. Generally 
a capital gain of a non-corporate US holder that is recognised in tax years beginning 
before 1 January 2011 is taxed at a maximum rate of 15% provided the holder has a 
holding period of more than one year. The gain or loss will generally be income or loss 
from sources within the United States for foreign tax credit limitation purposes. The 
deductibility of losses is subject to limitations.

Additional information

Additional tax considerations
UK inheritance tax
An individual who is domiciled in the United States (for the purposes of the Estate Tax 
Convention) and is not a UK national will not be subject to UK inheritance tax in 
respect of our shares or ADSs on the individual’s death or on a transfer of the shares 
or ADSs during the individual’s lifetime, provided that any applicable US federal gift 
or estate tax is paid, unless the shares or ADSs are part of the business property of a 
UK permanent establishment or pertain to a UK fixed base used for the performance 
of independent personal services. Where the shares or ADSs have been placed in 
trust by a settlor they may be subject to UK inheritance tax unless, when the trust was 
created, the settlor was domiciled in the United States and was not a UK national. 
Where the shares or ADSs are subject to both UK inheritance tax and to US federal 
gift or estate tax, the estate tax convention generally provides a credit against US 
federal tax liabilities for UK inheritance tax paid. 

UK stamp duty and stamp duty reserve tax
Stamp  duty  will,  subject  to  certain  exceptions,  be  payable  on  any  instrument 
transferring our shares to the custodian of the depositary at the rate of 1.5% on the 
amount or value of the consideration if on sale or on the value of such shares if not 
on sale. Stamp duty reserve tax (‘SDRT’), at the rate of 1.5% of the price or value of the 
shares, could also be payable in these circumstances and on issue to such a person 
but no SDRT will be payable if stamp duty equal to such SDRT liability is paid. A recent 
ruling by the European Court of Justice has determined that the 1.5% SDRT charge 
on issue to a clearance service is contrary to EU law. HMRC have indicated that where 
new shares are first issued to a clearance service or to a depositary within the 
European Union, the 1.5% SDRT charge will not be levied. However to the extent that 
the clearance service or depositary is located outside the European Union, HMRC 
have indicated that such charge would still apply. In accordance with the terms of the 
deposit agreement, any tax or duty payable on deposits of shares by the depositary 
or the custodian of the depositary will be charged to the party to whom ADSs are 
delivered against such deposits.

No stamp duty will be payable on any transfer of our ADSs provided that the ADSs 
and any separate instrument of transfer are executed and retained at all times outside 
the United Kingdom. A transfer of our shares in registered form will attract ad valorem 
stamp duty generally at the rate of 0.5% of the purchase price of the shares. There is 
no charge to ad valorem stamp duty on gifts. 

SDRT is generally payable on an unconditional agreement to transfer our shares in 
registered form at 0.5% of the amount or value of the consideration for the transfer, 
but is repayable if, within six years of the date of the agreement, an instrument 
transferring the shares is executed or, if the SDRT has not been paid, the liability to 
pay the tax (but not necessarily interest and penalties) would be cancelled. However 
an agreement to transfer our ADSs will not give rise to SDRT. 

PFIC rules
We do not believe that our shares or ADSs will be treated as stock of a passive foreign 
investment company (‘PFIC’) for US federal income tax purposes. This conclusion is 
a factual determination that is made annually and thus is subject to change. If we are 
treated as a PFIC, any gain realised on the sale or other disposition of the shares or 
ADSs would in general not be treated as capital gain unless a US holder elects to be 
taxed  annually  on  a  mark-to-market  basis  with  respect  to  the  shares  or  ADSs. 
Otherwise a US holder would be treated as if he or she has realised such gain 
and certain “excess distributions” rateably over the holding period for the shares 
or ADSs and would be taxed at the highest tax rate in effect for each such year to 
which the gain was allocated. An interest charge in respect of the tax attributable to 
each such year would also apply. Dividends received from us would not be eligible 
for the preferential tax rate applicable to qualified dividend income for certain 
non-corporate holders.

Vodafone Group Plc Annual Report 2010    131

History and development

The Company was incorporated under English law in 1984 as Racal Strategic Radio 
Limited (registered number 1833679). After various name changes, 20% of Racal 
Telecom Plc capital was offered to the public in October 1988. The Company was 
fully demerged from Racal Electronics Plc and became an independent company in 
September 1991, at which time it changed its name to Vodafone Group Plc.

17 August 2008 – Ghana: We acquired 70.0% of Ghana Telecommunications for 
cash consideration of £486 million.

18 December 2008 – Poland: We increased our stake in Polkomtel S.A. by 4.8% to 
24.4% for net cash consideration of €186 million (£171 million).

Since then we have entered into various transactions which consolidated our position 
in the United Kingdom and enhanced our international presence. The most significant 
of these transactions were as follows: 

9 January 2009 – Verizon Wireless: Verizon Wireless completed its acquisition of 
Alltel Corp. for approximately US$5.9 billion (£3.9 billion).

20 April 2009 – South Africa: We acquired an additional 15.0% stake in Vodacom for 
cash consideration of ZAR 20.6 billion (£1.6 billion). On 18 May 2009 Vodacom 
became a subsidiary following the listing of its shares on the Johannesburg Stock 
Exchange and concurrent termination of the shareholder agreement with Telkom SA 
Limited, the seller and previous joint venture partner (see note 26 to the consolidated 
financial statements).

10 May 2009 – Qatar: Vodafone Qatar completed a public offering of 40.0% of its 
authorised share capital raising QAR 3.4 billion (£0.6 billion). The shares were listed 
on the Qatar Exchange on 22 July 2009. Qatar launched full services on its network 
on 7 July 2009. 

9 June 2009 – Australia: Vodafone Australia merged with Hutchison 3G Australia to 
form a 50:50 joint venture, Vodafone Hutchison Australia Pty Limited (see note 26 to 
the consolidated financial statements). 

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the merger with AirTouch Communications, Inc. which completed on 30 June 1999. 
The Company changed its name to Vodafone AirTouch plc in June 1999 but then 
reverted to its former name, Vodafone Group Plc, on 28 July 2000;
the acquisition of Mannesmann AG which completed on 12 April 2000. Through 
this transaction we acquired subsidiaries in Germany and Italy and increased our 
indirect holding in SFR; 
through a series of business transactions between 1999 and 2004 we acquired a 
97.7% stake in Vodafone Japan. This was then disposed of on 27 April 2006; and
on 8 May 2007 we acquired companies with interests in Vodafone Essar for 
US$10.9 billion (£5.5 billion), following which we control Vodafone Essar.

Other transactions that have occurred since 31 March 2007 are as follows:

9 May 2007 – India: A Bharti group company irrevocably agreed to purchase our 
5.60% direct shareholding in Bharti Airtel Limited.

3  December  2007  –  Italy  and  Spain:  Acquired  Tele2  Italia  SpA  and  Tele2 
Telecommunications  Services  SLU  from  Tele2  AB  Group  for  €747  million 
(£532 million).

11 December 2007 – Qatar: A consortium comprising Vodafone and The Qatar 
Foundation was named as the successful applicant in the auction to become the 
second mobile operator in Qatar. 

19 May 2008 – Arcor: We increased our stake in Arcor for €460 million (£366 million) 
and now own 100% of Arcor.

132    Vodafone Group Plc Annual Report 2010

Additional information

Regulation

Our  operating  companies  are  generally  subject  to  regulation  governing 
the operation of their business activities. Such regulation typically takes the form 
of  industry  specific  law  and  regulation  covering  telecommunications  services 
and  general  competition  (antitrust)  law  applicable  to  all  activities.  Some 
regulation  implements  commitments  made  by  governments  under  the  Basic 
Telecommunications Accord of the World Trade Organisation to facilitate market 
entry and establish regulatory frameworks.

The following section describes the regulatory frameworks and the key regulatory 
developments at the global and regional level and in selected countries in which we 
have significant interests. Many of the regulatory developments reported in the 
following  section  involve  ongoing  proceedings  or  consideration  of  potential 
proceedings that have not reached a conclusion. Accordingly, we are unable to attach 
a specific level of financial risk to our performance from such matters.

European Union (‘EU’)
In  November  2007  the  European  Commission  (the  ‘Commission’)  published 
proposals to amend the EU framework. These new rules were approved by the 
European Parliament and the Council of Member States (the ‘Council’) in November 
2009 and became EU law following their publication in the Official Journal of the 
European  Union  on  18  December  2009.  The  new  rules  consist  of  the  Better 
Regulation  Directive  and  the  Citizens’  Rights  Directive  which  will  need  to  be 
transposed into national laws of the 27 EU Member States by June 2011. The new 
rules include:

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the creation of a new European Telecoms Authority called the Body of European 
Regulators for Electronic Communications (‘BEREC’) effective from 7 January 2010;
changes to the licensing of spectrum, introducing a multi-year spectrum policy 
programme, more flexibility, trading and market-based approaches;
adjustments to the Article 7 process in which  regulatory decisions are reviewed 
by the Commission and BEREC;
the addition of functional separation as a remedy which may be imposed by national 
regulatory authorities (‘NRAs’) subject to certain conditions being fulfilled;
provisions to safeguard “net neutrality” to address the concerns that the services 
of some internet service providers will be blocked or otherwise discriminated 
against by network operators;
an obligation to complete number portability in one day on all networks in the EU 
and various other measures regarding consumer protection and user rights;
various measures regarding network security; and
obligations for telecommunication providers to register any serious data breaches 
and to inform NRAs and their customers.

The  Commission’s  Competition  Directorate  General  has  indicated  that  it  is  not 
currently pursuing its investigation into the provision of voice over internet protocol 
(‘VOIP’) and other internet services over mobile networks. 

The Commission has begun to consult on future obligations to provide universal 
services in the EU. Current obligations generally involve the provision of a fixed 
connection allowing access to voice and simple data services. In some countries those 
operators responsible for providing universal services receive compensation from a 
fund to which we and others are required to make a financial contribution. Future 
obligations could extend to the provision of broadband data services, whether by 
mobile or fixed means.

Roaming
A revised roaming regulation (the ‘roaming regulation’) entered into force in July 
2009 amending and extending the requirements on mobile operators to supply voice 
roaming by means of a euro-tariff (from which customers may opt out) under which 
the cost of making and receiving calls within the EU is capped. New caps for making 
calls are set at 39 eurocents and 35 eurocents and new caps for the costs of receiving 
calls at 15 eurocents and 11 eurocents effective July 2010 and July 2011 respectively. 
The revised regulation requires roaming voice charges to be levied in per second 
units although operators may establish certain initial charges for making calls.

The roaming regulations also regulate roaming text messages and data roaming 
including a retail cap of 11 eurocents, a wholesale cap of 4 eurocents on roaming text 
messages and an average wholesale price cap for data roaming services of €1 per 
megabyte. This price cap reduces to 80 eurocents in July 2010 and to 50 eurocents 

in July 2011. In addition, the regulation sets out a number of transparency measures 
to be fully implemented by July 2010. The Commission is required to publish an 
interim report on developments in international roaming during 2010.

Call termination
Call termination rates are subject to regulation by the appropriate NRA in all of our 
EU subsidiaries and joint ventures. The Commission adopted a recommendation in 
May 2009 on the treatment of termination rates from 31 December 2012 (or later 
under certain circumstances) aimed at achieving further convergence of termination 
rates in Europe. The recommendation states that NRAs should set symmetric rates 
for all mobile network operators using an incremental cost methodology. NRAs are 
required to take utmost account of the recommendation but may depart from it in 
justified circumstances.

In December 2009 the European Regulators Group, now incorporated into BEREC, 
conducted a consultation on the potential adoption of zero termination rates (“bill 
and keep”) for voice call termination. Responses have not yet been published. 

At 31 March 2010 the termination rates effective for our subsidiaries and joint 
ventures within the EU, which differs from our Europe region, ranged from 4.3 
eurocents per minute (3.9 pence) to 9.0 eurocents per minute (8.0 pence), at the 
relevant 31 March 2010 exchange rate. 

Fixed network regulation
In  June  2009  the  Commission  published  the  second  draft  of  proposals  for  a 
recommendation on the future regulation of fibre ‘next generation’ broadband 
access networks. A final recommendation is expected to be published during 2010. 

In September 2009 the Commission adopted Guidelines on the application of EC 
Treaty state aid rules to the public funding of broadband networks. Virtually all 
European governments have stated their intent to stimulate the provision of, partially 
fund  or  provide,  fast  and  superfast  broadband  networks.  The  Commission  has 
proposed a target of making broadband available to all households by 2013 and 
being available with at least 30 Mbps by 2020, with at least 50% of households able 
to subscribe to speeds of 100 Mbps or more.

Spectrum
In  February  2007  the  Commission  published  a  communication  on  its  plans  to 
introduce greater flexibility in the use of spectrum in selected bands, including 2G 
and  3G  bands,  through  the  use  of  decisions  agreed  with  the  Radio  Spectrum 
Committee (an EU level committee comprising the Commission and member states). 
In July 2009 the Council adopted the amended GSM directive allowing the use of the 
900 MHz and 1800 MHz GSM bands for UMTS technology (‘refarming’) and, in 
the  future,  other  technologies.  It  must  be  implemented  by  member  states  by 
May 2010. 

In November 2007 the Commission made a policy announcement on part of the UHF 
band known as the 800 MHz ‘digital dividend’ spectrum (to be released following the 
transition from analogue to digital TV) and urged the member states to identify new 
harmonised bands of spectrum for mobile broadband services and mobile TV. In 
December  2009  the  Commission  published  a  draft  decision  on  the  technical 
harmonisation of the digital dividend 790-862 MHz sub-band. Final adoption is 
expected in 2010. The decision does not oblige a member state to open the sub-band 
for new uses other than broadcasting, but if and when a member state does so, it will 
have to follow the common technical parameters.

Europe region
Germany
The current termination rates of 6.59 eurocents per minute will remain effective until 
30 November 2010. Proposals for future rates are expected in October 2010.

The rates that access seekers have to pay in order to unbundle Deutsche Telekom’s 
VDSL network were set by the NRA on 26 March 2010. We have appealed against 
these rates. 

The auction for 800 MHz (digital dividend), 1800 MHz, 2.1 GHz and 2.6 GHz spectrum 
began on 12 April 2010. 

Vodafone Group Plc Annual Report 2010    133

Regulation continued

Italy
In July 2008 the NRA reduced our termination rate to 8.85 eurocents per minute and 
in July 2009 to 7.70 eurocents. The NRA foresees further reductions to 6.60 eurocents 
in July 2010, 5.30 eurocents in July 2011 and 4.50 eurocents in July 2012 subject to 
the findings of its cost model analysis.

Vodafone Greece continues to appeal findings and sanctions arising from the 2007 
interception incident. A number of civil lawsuits are also pending in the Greek courts. 

A new tax law passed by the Parliament in July 2009 has introduced a 12% levy on 
prepaid subscriptions and changed the method of assessment thereby increasing 
the levy on contract subscriptions, both of which are paid by the customer.

Following the auction of 2.1 GHz spectrum in June 2009 we and two of the other 
existing network operators (Telecom Italia and Wind) each acquired an additional 
2x5MHz of spectrum at 2.1GHz. We paid €90 million for this additional spectrum. The 
NRA also reorganised the 900 MHz spectrum during the 2009 calendar year and as 
a result we increased our 900 MHz spectrum assignment to 12 MHz.

Spain
The NRA reduced our termination rate to 7.87 eurocents per minute in October 2008 
and to 7.00 eurocents in April 2009. The NRA has adopted a glide path of termination 
rate reductions from 6.13 eurocents in October 2009 to 4.00 eurocents by October 
2011 (on a per second charging basis).

The National Competition Authority (‘NCA’) issued a statement of objections in the 
procedure  opened  for  an  alleged  anti-competitive  practice  in  January  2007, 
concerning alleged concerted practice by Vodafone and others to establish the same 
call set-up charges. The NCA has decided to close the file.

After  an  initial  decision  determining  the  net  cost  and  industry  contributions 
corresponding to universal service provision in the years 2003 to 2005, the NRA has 
adopted new decisions with the same principles for years 2006 and 2007. In its 
decision for 2006 it declared an amount of €75.3 million payable by the industry. We 
have been held liable for between approximately 15% and 20% of the industry total 
for the years 2003 to 2006 with a decision for 2007 pending.

Mobile subscriber registration was implemented in Greece on 7 November 2009 and 
all prepaid subscribers should be registered by the end of July 2010. Any remaining 
anonymous prepaid accounts are to be disconnected by 31 July 2010.

Ireland
The NRA has proposed re-auctioning all licences in the 900MHz spectrum band on 
expiry of their existing term in (in our case) 2011. 

Netherlands
Following an appeal by one stakeholder against the NRA’s decision setting of call 
termination rates, Vodafone’s termination rate reduced to 7.00 eurocents per minute 
in July 2009. This is likely to be reduced in July 2010 following a cost model analysis by 
the NRA which proposes reducing to 1.2 eurocents per minute by September 2012.

Auctions of 2.6 GHz spectrum concluded in April 2010. We acquired 2x10MHz of 
2.6 GHz of spectrum for the reserve price of €200,000. 

Portugal
The NRA has adopted a glide path of termination rate reductions from May 2010 to 
take the rate from 6.50 eurocents to 3.50 eurocents per minute by April 2011.

The NRA is expected to auction 2.6 GHz spectrum in 2010.

The  Spanish  Government  removed  advertising  from  state  television  and  radio 
services in September 2009 but sought to replace advertising revenue through 
imposition of a new tax on revenue earned by Spanish telecommunication operators. 
In January 2010 the European Commission announced that it had initiated an enquiry 
as to whether these provisions breach European laws on State Aid. 

Africa and Central Europe region
South Africa
The NRA has released draft regulations proposing adoption of a uniform mobile 
termination rate and further reductions to ZAR 0.65 per minute in July 2010, ZAR 
0.50 in July 2011 and ZAR 0.40 in July 2012. 

United Kingdom
Our regulated average termination rate from April 2008 to March 2009 was 5.75 
pence per minute. From 1 April 2009 the rate declined to 4.72 pence following 
appeals by BT and H3G to the competition appeals tribunal. On 1 April 2010 the rate 
declined to 4.43 pence. The NRA is  currently consulting upon the rates to apply 
from 1 April 2011 to 31 March 2015. It currently proposes a reduction to 0.50 pence 
during 2014/15.

An auction of the digital dividend spectrum in the 790-862 MHz range and 2.6 GHz 
spectrum is expected during 2011.

The UK Government’s proposals to permit refarming, restructure 2G spectrum and 
determine the basis upon which existing operators could participate in the 2.6 GHz 
and digital dividend spectrum auctions failed to pass through Parliament before its 
dissolution. As part of the conditions for clearance of the merger between Orange 
UK and T-Mobile UK, the European Commission has required them to dispose of 15 
MHz of spectrum in the 1800 MHz band.

Other Europe
Greece
In January 2009 the termination rate reduced from 9.91 eurocents to 7.86 eurocents 
per minute. In January 2010 the rate fell to 6.24 eurocents and a further reduction to 
4.95 eurocents will take place in January 2011.

Vodafone  Greece  and  other  mobile  operators  have  encountered  difficulties  in 
obtaining  authorisations  to  install  and  maintain  base  stations  and  antennae. 
Operators have proposed amendments to the relevant law and have requested that 
the Government extend the deadline for obtaining such approvals. In May 2009 the 
Government set a new deadline of March 2010 which has been extended further until 
March 2011. Vodafone Greece is negotiating a co-location agreement to site base 
stations on the premises of OTE, following a regulatory decision in February 2009 
mandating co-location. 

In January 2009 the NRA published a notice that it was issuing converted licences to 
close the licence conversion process which commenced in 2006. Vodacom’s mobile 
cellular telecommunications licence was transformed into two distinct licences: an 
individual electronic communications network service (‘I ECNS’) licence and an 
individual electronic communications services (‘I ECS’) licence. The NRA gazetted 
a  further  document  setting  out  a  process  through  which  it  will  determine 
standard terms and conditions regulations, licence fees, spectrum fees and universal 
service obligations. 

In July 2009 the NRA published proposals for the future allocation of spectrum 
licences including the 2.6 GHz band.

Other Africa and Central Europe
Romania
The NRA awarded us an additional 2x2.8 MHz of 1800 MHz spectrum in August 2009.

Czech Republic
The NRA awarded us an additional 2x3.8 MHz of 900 MHz spectrum in June 2009.

Hungary
Proposals  to  award  additional  900  MHz  spectrum  have  been  delayed  and  are 
expected in 2010.

Turkey
The Government undertook an auction of four 2.1 GHz licences in November 2008. 
Each of the three existing operators obtained licences. Concession agreements 
were  awarded  to  the  successful  bidders  in  April  2009.  The  fourth  licence  was 
not awarded. 

The NRA adopted rules in April 2009 which require Turkcell to ensure that on-net 
tariffs do not fall below a level determined by reference to the prevailing mobile 
termination rate. In May 2009 the termination rate was reduced from Kr 9.5 per 
minute to Kr 6.8. A further reduction to Kr 3.2 took place in April 2010. 

134    Vodafone Group Plc Annual Report 2010

 
Ghana
In May 2009 the Government of Ghana initiated an Inter-Ministerial review of the 
transaction in which we acquired 70% of Ghana Telecommunications. Following this 
review the Government announced in October 2009 that it would not abrogate the 
sale and purchase agreement with us.  

In December 2008 the NRA awarded Ghana Telecommunications one of five national 
3G licences. The licences have been issued as provisional authorisations, pending 
conversion to formal licences.

Asia Pacific and Middle East region
India
The NRA announced a new interconnect charge usage regime effective 1 April 2009 
under which mobile termination rates were reduced to 20 paisa per minute. Vodafone 
Essar and a number of other operators and industry bodies have appealed this 
decision to the Telecom Dispute Settlement and Appellate Tribunal which held 
hearings in February 2010. 

An auction of 2.1 GHz and 2.3 GHz 3G and broadband wireless access spectrum 
commenced on 9 April 2010. From 1 April 2010 spectrum fees were increased by 
1% to 2% of Vodafone Essar’s adjusted gross revenue. We have appealed against 
this decision.

On 11 May 2010 the NRA published recommendations on a spectrum management 
and  licensing  framework.  These  recommendations  will  be  reviewed  by  the 
Department of Telecommunications before a final decision on implementation is 
made. If implemented, these recommendations would have a significant impact on 
spectrum allocations and the cost of spectrum.

In September 2009 the NRA made regulations for the implementation of mobile 
number portability with a deadline of 31 March 2010 for its introduction. Subsequently 
the Department of Telecommunications has indicated that the implementation date 
will be delayed.

Other Asia Pacific and Middle East
Australia
The Australian Government has announced that it intends to underwrite the roll out 
of a national broadband network, which will provide wholesale fibre access to third 
parties.  The  Government  is  also  undertaking  a  comprehensive  review  of  the 
regulatory framework, including consideration of the existing arrangements for the 
regulation of services such as call termination, universal service arrangements (to 
which we currently contribute) and consumer measures. Legislation that could see 
the incumbent, Telstra, split its retail and wholesale businesses is expected to be put 
to a Senate vote by June 2010. The Government has announced that it intends to 
extend all existing GSM licences until 2028, subject to agreement of satisfactory 
financial terms.

Egypt
Applicable from the 2010 financial year Vodafone Egypt is required to pay up to 0.5% 
of  its  revenue  into  a  universal  service  fund.  The  NRA  has  issued  a  request  for 
information for the provision and operation of basic telecommunications services to 
unserved, low income areas in five regions as a preliminary step towards a universal 
service tender. The NRA has set termination rates at 65% of each operator’s average 
on-net retail revenue per minute.

New Zealand
In September 2009 the New Zealand government released its final proposal for the 
ultra-fast broadband initiative, committing up to NZ$1.5 billion to deploy an open 
access, dark fibre infrastructure. We are currently exploring how to participate in this 
government initiative.

Qatar
We launched commercial mobile services on 7 July 2009. In April 2010 the NRA 
issued a fixed licence to Vodafone Qatar.

In November 2009 the Qatar NRA imposed a price floor on retail services offered by 
us and QTel, although only QTel is designated a dominant service provider. The NRA 
is expected to review this regulation by July 2010.

Additional information

Licences
The  table  below  summarises  the  most  significant  mobile  licences  held  by  our 
operating subsidiaries and our joint venture in Italy at 31 March 2010. 

Mobile licences
Country by region
Europe
Germany
Italy 
Spain
UK
Albania
Greece
Ireland
Malta(5)
Netherlands
Portugal 

Africa and Central Europe
Vodacom: South Africa
Romania(7)
Turkey
Czech Republic(8)
Ghana
Hungary

Asia Pacific and Middle East
India(12)

Egypt(13)
New Zealand
Qatar

2G licence expiry date

3G licence expiry date

December 2016
February 2015

July 2023(1)
See note 2
June 2016
August 2016(3)
May 2011(4)

September 2010
March 2013
October 2021

December 2020
December 2021
April 2020
December 2021
None issued
August 2021
October 2022
August 2020
December 2016
January 2016

Annual(6)

Annual(6)

December 2011
April 2023
January 2021
December 2019

July 2014(10)

March 2020
April 2029
February 2025
December 2023(9)
December 2019(11)

November 2014 – 
 December 2026
January 2022
See note 13
June 2028

None issued

January 2022

March 2021(14)
June 2028

Notes:
(1) 

 Date relates to 1800 MHz spectrum licence. Spain also has a separate 900 MHz spectrum licence 
which expires in February 2020.
 Indefinite licence with a one year notice of revocation.
 The licence granted in 1992 (900 MHz spectrum) will expire in September 2012. The licence 
granted in 2001 (900 and 1800 MHz spectrum) will expire in August 2016.
 Date refers to 900 MHz licence. Ireland also has a separate 1800 MHz spectrum licence which 
expires in December 2015.
 Malta also holds a WiMAX licence, granted in October 2005, which expires in October 2020.
 Vodacom’s South African spectrum licences are renewed annually. As part of the migration to 
a new licensing regime the NRA has issued Vodacom a service licence and a network licence 
which will permit Vodacom to offer mobile and fixed services. The service and network licences 
have a 20 year duration and will expire in 2028. Vodacom also holds licences to provide 2G and/
or 3G services in the Democratic Republic of Congo, Lesotho, Mozambique and Tanzania. 
 Romania was awarded an additional 2x28 MHz of 1800 MHz spectrum in August 2009.
 Czech Republic was awarded an additional 2x3.8 MHz of 900 MHz spectrum in June 2009.
 The NRA has issued provisional licences with the intention of converting these to full licences  
once the NRA board has been reconvened. 

(2) 
(3) 

(4) 

(5) 
(6) 

(7) 
(8) 
(9) 

(10)  There is an option to extend this licence for seven years. 
(11)   There is an option to extend this licence.
(12)  India is comprised of 23 service areas with a variety of expiry dates. There is an option to extend 

these licences by ten years.

(13)  Egypt acquired an additional 3G carrier at 2.1 GHz (2 x 5 MHz) in July 2009 for EGP 1.1. billion. 
(14)  New Zealand owns two 900 MHz licences which expire in November 2011 and in June 2012. 
These licences are expected to be renewed until November 2031. Additionally Vodafone New 
Zealand owns a 1800 MHz spectrum licence and a 2100 MHz licence which expire in March 
2021. All licences can be used for 2G and 3G at our discretion.

Vodafone Group Plc Annual Report 2010    135

Non-GAAP information

In the discussion of our reported financial position, operating results and cash flows, information is presented to provide readers with additional financial information that is 
regularly reviewed by management. However this additional information presented is not uniformly defined by all companies including those in the Group’s industry. 
Accordingly, it may not be comparable with similarly titled measures and disclosures by other companies. Additionally, certain information presented is derived from amounts 
calculated in accordance with IFRS but is not itself an expressly permitted GAAP measure. Such non-GAAP measures should not be viewed in isolation or as an alternative 
to the equivalent GAAP measure.

EBITDA
EBITDA is operating profit excluding share in results of associates, depreciation and amortisation, gains/losses on the disposal of fixed assets, impairment losses and other 
operating income and expense. We use EBITDA, in conjunction with other GAAP and non-GAAP financial measures such as adjusted operating profit, operating profit and 
net profit, to assess our operating performance. We believe that EBITDA is an operating performance measure, not a liquidity measure, as it includes non-cash changes in 
working capital and is reviewed by the Chief Executive to assess internal performance in conjunction with EBITDA margin, which is an alternative sales margin figure. We 
believe it is both useful and necessary to report EBITDA as a performance measure as it enhances the comparability of profit across segments.

Because EBITDA does not take into account certain items that affect operations and performance, EBITDA has inherent limitations as a performance measure. To compensate 
for these limitations, we analyse EBITDA in conjunction with other GAAP and non-GAAP operating performance measures. EBITDA should not be considered in isolation or 
as a substitute for a GAAP measure of operating performance.

A reconciliation of EBITDA to the closest equivalent GAAP measure, operating profit, is provided in note 3 to the consolidated financial statements on page 85.

Group adjusted operating profit and adjusted earnings per share
Group adjusted operating profit excludes non-operating income of associates, impairment losses and other income and expense. Adjusted earnings per share also excludes 
amounts in relation to equity put rights and similar arrangements and certain foreign exchange differences, together with related tax effects. We believe that it is both useful 
and necessary to report these measures for the following reasons: 

 ■
 ■
 ■

these measures are used for internal performance analysis; 
these measures are used in setting director and management remuneration; and
they are useful in connection with discussion with the investment analyst community and debt rating agencies.

Reconciliations of adjusted operating profit and adjusted earnings per share to the respective closest equivalent GAAP measure, operating profit and basic earnings per 
share, are provided in “Operating results” beginning on page 25.

Cash flow measures
In presenting and discussing our reported results, free cash flow and operating free cash flow are calculated and presented even though these measures are not recognised 
within IFRS. We believe that it is both useful and necessary to communicate free cash flow to investors and other interested parties, for the following reasons: 

 ■

 ■

 ■
 ■

free cash flow allows us and external parties to evaluate our liquidity and the cash generated by our operations. Free cash flow does not include payments for licences 
and spectrum included within intangible assets, items determined independently of the ongoing business, such as the level of dividends, and items which are deemed 
discretionary, such as cash flows relating to acquisitions and disposals or financing activities. In addition, it does not necessarily reflect the amounts which we have an 
obligation to incur. However it does reflect the cash available for such discretionary activities, to strengthen the consolidated statement of financial position or to provide 
returns to shareholders in the form of dividends or share purchases;
free cash flow facilitates comparability of results with other companies although our measure of free cash flow may not be directly comparable to similarly titled measures 
used by other companies;
these measures are used by management for planning, reporting and incentive purposes; and
these measures are useful in connection with discussion with the investment analyst community and debt rating agencies.

A reconciliation of cash generated by operations, the closest equivalent GAAP measure, to operating free cash flow and free cash flow, is provided in “Financial position and 
resources” on page 41.

Other
Certain of the statements within the section titled “Chief Executive’s review” on pages 6 to 9 contain forward-looking non-GAAP financial information for which at this time 
there is no comparable GAAP measure and which at this time cannot be quantitatively reconciled to comparable GAAP financial information.

Certain of the statements within the section titled “Guidance” on page 37 contain forward-looking non-GAAP financial information which at this time cannot be quantitatively 
reconciled to comparable GAAP financial information.

Organic growth
All amounts in this document marked with an “(*)” represent organic growth which present performance on a comparable basis, both in terms of merger and acquisition 
activity and foreign exchange rates. We believe that “organic growth”, which is not intended to be a substitute for or superior to reported growth, provides useful and 
necessary information to investors and other interested parties for the following reasons: 

 ■
 ■
 ■

it provides additional information on underlying growth of the business without the effect of certain factors unrelated to the operating performance of the business;
it is used for internal performance analysis; and
it facilitates comparability of underlying growth with other companies, although the term “organic” is not a defined term under IFRS and may not, therefore, be comparable 
with similarly titled measures reported by other companies.

136    Vodafone Group Plc Annual Report 2010

Reconciliation of organic growth to reported growth is shown where used, or in the table below: 

31 March 2010
Group
Data revenue
Fixed line revenue
Service revenue
Europe
Enterprise revenue
Fixed line revenue
Service revenue for the quarter ended 31 March 2010
Germany – service revenue for the quarter ended 31 March 2010
Germany – fixed line revenue
Spain – service revenue for the quarter ended 31 March 2010
Netherlands – service revenue
Greece – service revenue
Portugal – service revenue
Africa and Central Europe
Service revenue for the quarter ended 31 March 2010
Vodacom – revenue
Vodacom – data revenue
Vodacom – service revenue for the quarter ended 31 March 2010 
Romania – service revenue
Romania – EBITDA 
Turkey – service revenue
Turkey – service revenue for the quarter ended 31 March 2010
Asia Pacific and Middle East
Service revenue for the quarter ended 31 March 2010
India – service revenue for the quarter ended 31 March 2010
Egypt – service revenue
Egypt – data and fixed line revenue
Verizon Wireless
Service revenue
Revenue
EBITDA
Group’s share of result of Verizon Wireless

31 March 2009
Group
Data revenue
Service revenue
Pro-forma revenue
Pro-forma EBITDA
Europe
Service revenue for the quarter ended 31 March 2009
Spain – service revenue for the quarter ended 31 March 2009
Other Europe – service revenue for the quarter ended 31 March 2009
Africa and Central Europe
Vodacom – data revenue
Asia Pacific and Middle East
Pro-forma revenue
Pro-forma EBITDA
India – pro-forma revenue
India – pro-forma EBITDA
Australia – service revenue
Australia – EBITDA
Verizon Wireless
Service revenue
Revenue
EBITDA
Group’s share of result of Verizon Wireless

Additional information

 Organic
 change
 %

M&A
activity
pps

Foreign
exchange
pps

Reported
change
%

19.3
7.9
(1.6)

(4.1)
7.7
(1.7)
(1.6) 
1.3
(6.2)
3.0
(14.5)
(4.9)

2.4
3.2
32.9
4.6
(19.9)
(26.5)
5.3
31.3

5.0
6.5
1.3
64.2

6.3
5.0
4.4
8.0

25.9
(0.3)
1
(3)

 (3.3)
 (8.6)
 (5.0)

59.7

19
7
33
6
6.1
(16.9)

10.5
10.4
13.0
21.6

6.9
6.0
4.9

–
–
(0.1)
–
–
–
–
–
–

45.5
108.6
155.3
123.7
–
–
–
–

(3.5)
–
–
–

11.7
11.8
10.9
2.5

0.7
3.1
2
–

0.1
–
(0.3)

6.8
6.7
5.6

4.7
6.3
(2.0)
(2.4)
6.1
(2.3)
6.4
5.6
6.1

8.4
38.5
57.3
29.3
5.2
4.7
(1.6)
1.5

5.1
0.1
4.7
4.4

5.6
5.5
5.4
5.6

17.1
13.1
13
13

15.7
18.1
18.8

–

(5.0)

3
1
9
9
0.7
(4.3)

5.3
5.2
4.3
(0.7)

10
10
6
5
6.4
4.7

23.3
23.3
23.7
23.8

33.0
20.6
8.9

0.6
14.0
(3.8)
(4.0)
7.4
(8.5)
9.4
(8.9)
1.2

56.3
150.3
245.5
157.6
(14.7)
(21.8)
3.7
32.8

6.6
6.6
6.0
68.6

23.6
22.3
20.7
16.1

43.7
15.9
16
10

12.5
9.5
13.5

54.7

32
18
48
20
13.2
(16.5)

39.1
38.9
41.0
44.7

Vodafone Group Plc Annual Report 2010    137

 
Form 20-F cross reference guide

The information in this document that is referenced in the following table is included in our annual report on Form 20-F for 2010 filed with the SEC (the ‘2010 Form 20-F’). 
The information in this document may be updated or supplemented at the time of filing with the SEC or later amended if necessary. No other information in this document 
is included in the 2010 Form 20-F or incorporated by reference into any filings by us under the US Securities Act of 1933, as amended. Please see “Documents on display” 
on page 129 for information on how to access the 2010 Form 20-F as filed with the SEC. The 2010 Form 20-F has not been approved or disapproved by the SEC nor has the 
SEC passed judgement upon the adequacy or accuracy of the 2010 Form 20-F.

Location in this document

Page

Not applicable
Not applicable

Selected financial data
Shareholder information – Inflation and foreign currency translation
Not applicable
Not applicable 
Principal risk factors and uncertainties

History and development
Contact details
Global presence
Customers and distribution
Products and services
Value added services
Operating results
Telecommunications industry
Note 12 “Principal subsidiaries”
Note 13 “Investments in joint ventures”
Note 14 “Investments in associates”
Note 15 “Other investments”
Technology and resources
Financial position and resources 
Corporate responsibility 
None

Operating results
Note 22 “Borrowings”
Shareholder information – Inflation and foreign currency translation
Regulation
Financial position and resources – Liquidity and capital resources
Note 21 “Capital and financial risk management” 
Note 22 “Borrowings”

Technology and resources
Telecommunications industry
Financial position and resources – Off-balance sheet arrangements
Note 28 “Commitments”
Note 29 “Contingent liabilities”
Financial position and resources – Contractual obligations
Forward-looking statements

Board of directors and Group management 
Directors’ remuneration
Corporate governance
Directors’ remuneration
Board of directors and Group management
People
Note 32 “Employees”
Directors’ remuneration 
Note 20 “Share-based payments”

Shareholder information – Major shareholders
Directors’ remuneration
Note 29 “Contingent liabilities” 
Note 31 “Related party transactions” 
Not applicable

–
–

142
127
–
– 
38

132
IBC
10
12
14
16
25 
4
96
97
98
98
18
40
45
–

25
105
127
133
41 
103
105

18
4
44 
114
114
40
140

48
57
51
57
48
22 
117
57
101

127
57
114
116
–

Item Form 20-F caption
1

Identity of directors, senior management  
and advisers
Offer statistics and expected timetable
Key information
3A Selected financial data

3B Capitalisation and indebtedness
3C Reasons for the offer and use of proceeds
3D Risk factors
Information on the Company
4A History and development of the company

4B Business overview

2
3

4

4C Organisational structure 

4D Property, plant and equipment

4A
5

Unresolved staff comments
Operating and financial review and prospects
5A Operating results

5B Liquidity and capital resources

5C  Research and development,  
patents and licences, etc 

5D Trend information
5E Off-balance sheet arrangements

6

7

5F Tabular disclosure of contractual obligations
5G Safe harbor
Directors, senior management and employees
6A Directors and senior management
6B Compensation
6C Board practices

6D Employees

6E Share ownership

Major shareholders and related party transactions
7A Major shareholders
7B Related party transactions

7C Interests of experts and counsel

138    Vodafone Group Plc Annual Report 2010

 
Additional information

Item Form 20-F caption

Location in this document

Page

8

9

10

11

12

13
14

15

16

17
18
19

Financial information
8A  Consolidated statements and other  

financial information

8B Significant changes
The offer and listing
9A Offer and listing details
9B Plan of distribution
9C Markets
9D Selling shareholders
9E Dilution
9F Expenses of the issue
Additional information
10A Share capital
10B Memorandum and articles of association
10C Material contracts
10D Exchange controls
10E Taxation
10F Dividends and paying agents
10G Statement by experts
10H Documents on display
10I Subsidiary information
Quantitative and qualitative disclosures  
about market risk
Description of securities other than equity securities
12A Debt securities
12B Warrants and rights
12C Other securities
12D American depositary shares
Defaults, dividend arrearages and delinquencies
Material modifications to the rights of security  
holders and use of proceeds
Controls and procedures

16A Audit Committee financial expert
16B Code of ethics
16C Principal accountant fees and services

Financials(1)
Audit report on the consolidated financial statements
Note 29 “Contingent liabilities”
Financial position and resources 
Not applicable

Shareholder information – Share price history
Not applicable
Shareholder information – Markets
Not applicable
Not applicable
Not applicable

Not applicable
Shareholder information – Articles of association and applicable English law
Shareholder information – Material contracts
Shareholder information – Exchange controls
Shareholder information – Taxation
Not applicable
Not applicable
Shareholder information – Documents on display
Not applicable

Note 21 “Capital and financial risk management”

Not applicable
Not applicable
Not applicable
Not applicable
Not applicable

Shareholder information – Debt securities
Corporate governance 
Directors’ statement of responsibility – Management’s report on internal control 
over financial reporting
Audit report on internal controls
Corporate governance – Board committees
Corporate governance 
Note 4 “Operating profit”
Corporate governance – Auditors

16D  Exemptions from the listing standards for  

audit committees

Not applicable

16E  Purchase of equity securities by the issuer and 

affiliated purchasers

16F Change in registrant’s certifying accountant
16G Corporate governance
Financial statements
Financial statements
Exhibits

Financial position and resources
Not applicable
Corporate governance – US listing requirements
Not applicable
Financials(1)
Filed with the SEC

Note:
(1)  The Company financial statements, and the audit report and notes relating thereto, on pages 118 to 124 should not be considered to form part of the Company’s annual report on Form 20-F.

68
73
114
40
–

126
–
127
–
–
–

–
127
129
129
130
–
–
129
–

103

–
–
–
–
–

129
51

69
70
53
51
86
55

–

42
–
55
–
68
–

Vodafone Group Plc Annual Report 2010    139

 ■

 ■

 ■

 ■

 ■

 ■

 ■

 ■

 ■

 ■

 ■

 ■

 ■

 ■

 ■

 ■

a lower than expected impact of new or existing products, services or technologies 
on the Group’s future revenue, cost structure and capital expenditure outlays;
slower than expected customer growth, reduced customer retention, reductions 
or changes in customer spending and increased pricing pressure;
the Group’s ability to expand its spectrum position, win 3G and 4G allocations and 
realise expected synergies and benefits associated with 3G and 4G; 
the Group’s ability to secure the timely delivery of high quality, reliable handsets, 
network equipment and other key products from suppliers;
loss of suppliers, disruption of supply chains and greater than anticipated prices of 
new mobile handsets;
changes in the costs to the Group of, or the rates the Group may charge for, 
terminations and roaming minutes;
the Group’s ability to realise expected benefits from acquisitions, partnerships, 
joint ventures, franchises, brand licences or other arrangements with third parties, 
particularly those related to the development of data and internet services;
acquisitions and divestments of Group businesses and assets and the pursuit of 
new, unexpected strategic opportunities which may have a negative impact on 
the Group’s financial condition and results of operations;
the Group’s ability to integrate acquired business or assets and the imposition of 
any unfavourable conditions, regulatory or otherwise, on any pending or future 
acquisitions or dispositions; 
the extent of any future write-downs or impairment charges on the Group’s assets, 
or restructuring charges incurred as a result of an acquisition or disposition;
developments in the Group’s financial condition, earnings and distributable funds 
and other factors that the Board of directors takes into account in determining the 
level of dividends;
the Group’s ability to satisfy working capital requirements through borrowing in 
capital markets, bank facilities and operations;
changes in exchange rates, including particularly the exchange rate of pounds 
sterling to the euro and the US dollar;
changes in the regulatory framework in which the Group operates, including the 
commencement of legal or regulatory action seeking to regulate the Group’s 
permitted charging rates;
the impact of legal or other proceedings against the Group or other companies in 
the communications industry; and
changes in statutory tax rates and profit mix, the Group’s ability to resolve open tax 
issues and the timing and amount of any payments in respect of tax liabilities.

Furthermore, a review of the reasons why actual results and developments may differ 
materially  from  the  expectations  disclosed  or  implied  within  forward-looking 
statements can be found under “Principal risk factors and uncertainties” on pages 38 
and 39 of this document. All subsequent written or oral forward-looking statements 
attributable to the Company or any member of the Group or any persons acting on 
their behalf are expressly qualified in their entirety by the factors referred to above. 
No assurances can be given that the forward-looking statements in this document 
will be realised. Subject to compliance with applicable law and regulations, Vodafone 
does not intend to update these forward-looking statements and does not undertake 
any obligation to do so.  

Forward-looking statements

This document contains “forward-looking statements” within the meaning of the 
US Private Securities Litigation Reform Act of 1995 with respect to the Group’s 
financial condition, results of operations and businesses and certain of the Group’s 
plans and objectives.

In particular, such forward-looking statements include statements with respect to:

 ■

 ■

 ■

 ■

 ■

 ■

 ■

 ■

 ■

 ■

 ■

the Group’s expectations regarding its financial and operating performance, 
including statements contained within the Chief Executive’s review on pages 6 to 
9, the Group’s 7% dividend per share growth target contained on pages 8 and 37 
and the Guidance statement on page 37 of this document, and the performance 
of joint ventures, associates, including Verizon Wireless, other investments and 
newly acquired businesses;
intentions and expectations regarding the development of products, services and 
initiatives introduced by, or together with, Vodafone or by third parties, including 
new mobile technologies, such as the introduction of 4G, the Vodafone Money 
Transfer System and an increase in download speeds;
expectations  regarding  the  global  economy  and  the  Group’s  operating 
environment,  including  future  market  conditions,  growth  in  the  number  of 
worldwide mobile phone users and other trends;
revenue and growth expected from the Group’s total communications strategy, 
including data revenue growth, and its expectations with respect to long-term 
shareholder value growth;
mobile penetration and coverage rates, the Group’s ability to acquire spectrum, 
expected growth prospects in Europe, Africa and Central Europe, Asia Pacific and 
Middle East regions and growth in customers and usage generally;
expected benefits associated with the merger of Vodafone Australia and Hutchison 
3G Australia including receipt of deferred payments;
anticipated benefits to the Group from cost efficiency programmes, including the 
recently initiated £1 billion cost reduction programme, the two-year working 
capital reduction programme and the outsourcing of IT functions and network 
sharing agreements;
possible  future  acquisitions,  including  increases  in  ownership  in  existing 
investments, the timely completion of pending acquisition transactions and 
pending offers for investments, including licence acquisitions, and the expected 
funding required to complete such acquisitions or investments;
expectations regarding the Group’s future revenue, operating profit, EBITDA 
margin, free cash flow, capital intensity, depreciation and amortisation charges, 
tax rates and capital expenditure;
expectations  regarding  the  Group’s  access  to  adequate  funding  for  its 
working capital requirements and the rate of dividend growth by the Group 
(including  the  Group’s  7%  dividend  per  share  growth  target)  or  its  existing 
investments; and
the  impact  of  regulatory  and  legal  proceedings  involving  Vodafone  and  of 
scheduled or potential regulatory changes.

Forward-looking statements are sometimes, but not always, identified by their use 
of a date in the future or such words as “will”, “anticipates”, “aims”, “could”, “may”, 
“should”, “expects”, “believes”, “intends”, “plans” or “targets”. By their nature, forward-
looking  statements  are  inherently  predictive,  speculative  and  involve  risk  and 
uncertainty because they relate to events and depend on circumstances that will 
occur in the future. There are a number of factors that could cause actual results and 
developments to differ materially from those expressed or implied by these forward-
looking statements. These factors include, but are not limited to, the following: 

 ■

 ■

 ■

 ■

 ■

 ■

general economic and political conditions in the jurisdictions in which the Group 
operates and changes to the associated legal, regulatory and tax environments;
increased competition, from both existing competitors and new market entrants, 
including mobile virtual network operators;
levels of investment in network capacity and the Group’s ability to deploy new 
technologies, products and services in a timely manner, particularly data content 
and services;
rapid changes to existing products and services and the inability of new products 
and services to perform in accordance with expectations, including as a result of 
third party or vendor marketing efforts;
the ability of the Group to integrate new technologies, products and services with 
existing networks, technologies, products and services;
the Group’s ability to generate and grow revenue from both voice and non-voice 
services and achieve expected cost savings;

140    Vodafone Group Plc Annual Report 2010

Additional information

Definition of terms

3G broadband

ARPU

 3G services enabled with high speed downlink packet access (‘HSDPA’) technology which enables data transmission at speeds of up to 
7.2 megabits per second.

 Service revenue excluding fixed line revenue, fixed advertising revenue, revenue related to business managed services and revenue 
from certain tower sharing arrangements divided by average customers.

Capital expenditure

This measure includes the aggregate of capitalised property, plant and equipment additions and capitalised software costs. 

Churn

Total gross customer disconnections in the period divided by the average total customers in the period.

Contribution margin

The contribution margin is stated after direct costs, acquisition and retention costs and ongoing commissions.

Controlled and jointly  
controlled 

Customer costs

Customer delight

 Controlled and jointly controlled measures include 100% for the Group’s mobile operating subsidiaries and the Group’s proportionate 
share for joint ventures. 

Customer costs include acquisition costs, being the total of connection fees, trade commissions and equipment costs relating to new 
customer connections, and retention costs, being the total of trade commissions, loyalty scheme and equipment costs relating to 
customer retention and upgrades, as well as expenses related to ongoing commissions.

 The Group uses a proprietary ‘customer delight’ system to track customer satisfaction across its controlled markets and jointly 
controlled market in Italy. Customer delight is measured by an index based on the results of surveys performed by an external research 
company which cover all aspects of service provided by Vodafone and incorporates the results of the relative satisfaction of the 
competitors’ customers. An overall index for the Group is calculated by weighting the results for each of the Group’s operations based 
on service revenue.

Direct costs

DSL

Direct costs include interconnect costs and other direct costs of providing services.

A digital subscriber line which is a fixed line enabling data to be transmitted at high speeds.

Fixed broadband customer

A fixed broadband customer is defined as a physical connection or access point to a fixed line network.

Free cash flow

Operating free cash flow after cash flows in relation to taxation, interest, dividends received from associates and investments, and 
dividends paid to non-controlling shareholders in subsidiaries

Handheld business device

A wireless connection device which allows access to business applications and push and pull email.

HSDPA

HSUPA

Interconnect costs

Mobile customer

 High  speed  downlink  packet  access  is  a  wireless  technology  enabling  network  to  mobile  data  transmission  speeds  of  up  to 
28.8 Mbps.

 High speed uplink packet access is a wireless technology enabling mobile to network data transmission speeds of up to 5.8 Mbps.

 A charge paid by Vodafone to other fixed line or mobile operators when a Vodafone customer calls a customer connected to a 
different network.

 A mobile customer is defined as a subscriber identity module (‘SIM’), or in territories where SIMs do not exist, a unique mobile telephone 
number, which has access to the network for any purpose, including data only usage, except telemetric applications. Telemetric 
applications include, but are not limited to, asset and equipment tracking, mobile payment and billing functionality, e.g. vending 
machines and meter readings, and include voice enabled customers whose usage is limited to a central service operation, e.g. 
emergency response applications in vehicles. 

Mobile PC connectivity device A connection device which provides access to 3G services to users with an active PC or laptop connection. This includes Vodafone 

Net debt

Operating costs

Operating expenses

Mobile Broadband data cards, Vodafone Mobile Connect 3G/GPRS data cards and Vodafone Mobile Broadband USB modems.

 Long-term  borrowings,  short-term  borrowings  and  mark-to-market  adjustments  on  financing  instruments  less  cash  and 
cash equivalents.

 Operating expenses plus customer costs other than acquisition and retention costs.

 Operating expenses comprise primarily of network and IT related expenditure, support costs from HR and finance and certain 
intercompany items.

Operating free cash flow

 Cash generated from operations after cash payments for capital expenditure (excludes capital licence and spectrum payments) and 
cash receipts from the disposal of intangible assets and property, plant and equipment.

Organic growth 

Partner markets

Penetration

 The percentage movements in organic growth are presented to reflect operating performance on a comparable basis, both in terms of 
merger and acquisition activity and foreign exchange rates. 

 Markets in which the Group has entered into a partner agreement with a local mobile operator enabling a range of Vodafone’s global 
products and services to be marketed in that operator’s territory and extending Vodafone’s brand reach into such new markets.

 Number of customers in a country as a percentage of the country’s population. Penetration can be in excess of 100% due to customers’ 
owning more than one SIM.

Pro-forma growth

Pro-forma growth is organic growth adjusted to include acquired business for the whole of both periods.

Proportionate mobile 
customers

The proportionate customer number represents the number of mobile customers in ventures which the Group either controls or in 
which it invests, based on the Group’s ownership in such ventures.

Reported growth

Service revenue

Smartphones

Termination rate

Reported growth is based on amounts reported in pounds sterling as determined under IFRS.

 Service revenue comprises all revenue related to the provision of ongoing services including, but not limited to, monthly access 
charges, airtime usage, roaming, incoming and outgoing network usage by non-Vodafone customers and interconnect charges for 
incoming calls.

A smartphone is a mobile phone offering advanced capabilities including access to email and the internet.

 A per minute charge paid by a telecommunications network operator when a customer makes a call to another mobile or fixed line 
network operator. 

Total communications

 Comprises all fixed location services, data services, fixed line services, visitor revenue and other services.

Visitor revenue

 Amounts received by a Vodafone operating company when customers of another operator, including those of other Vodafone 
companies, roam onto its network.

Vodafone Group Plc Annual Report 2010    141

Selected financial data

At/for the year ended 31 March
Consolidated income statement data (£m)
Revenue
Operating profit/(loss)
Profit/(loss) before taxation
Profit/(loss) for the financial year from continuing operations
Profit/(loss) for the financial year

Consolidated statement of financial position data (£m)
Total assets
Total equity
Total equity shareholders’ funds

Earnings per share(1)
Weighted average number of shares (millions)
– Basic 
– Diluted

Basic earnings/(loss) per ordinary share (pence)
– Profit/(loss) from continuing operations
– Profit/(loss) for the financial year
Diluted earnings/(loss) per ordinary share
– Profit/(loss) from continuing operations
– Profit/(loss) for the financial year

Cash dividends(1)(2)
Amount per ordinary share (pence)
Amount per ADS (pence)

Amount per ordinary share (US cents)
Amount per ADS (US cents)

Other data
Ratio of earnings to fixed charges(3)
Ratio of earnings to fixed charges deficit(3)

 2010

2009

2008

2007

2006

44,472 
9,480 
8,674 
 8,618 
8,618 

41,017
5,857
4,189
3,080
3,080

35,478
10,047
9,001
6,756
6,756

31,104
(1,564)
(2,383)
(4,806)
(5,222)

29,350
(14,084)
(14,853)
(17,233)
(20,131)

156,985
90,810
90,381

152,699
84,777
86,162

127,270
76,471
78,043

109,617
67,293
67,067

126,502
85,312
85,425

52,595
52,849

52,737
52,969

53,019
53,287

55,144
55,144

62,607
62,607

 16.44p
 16.44p

16.36p
16.36p

8.31p
83.1p

12.62c
126.2c

5.84p
5.84p

5.81p
5.81p

7.77p
77.7p

11.11c
111.1c

12.56p
12.56p

12.50p
12.50p

(8.94)p
(9.70)p

(27.66)p
(32.31)p

(8.94)p
(9.70)p

(27.66)p
(32.31)p

7.51p
75.1p

6.76p
67.6p

6.07p
60.7p

14.91c
149.1c

13.28c
132.8c

10.56c
105.6c

3.6
–

1.2
–

3.9
–

–
(4,389)

–
(16,520)

Notes: 
(1)   See note 8 to the consolidated financial statements, “Earnings per share”. Earnings and dividends per ADS is calculated by multiplying earnings per ordinary share by ten, the number of ordinary shares 

per ADS. Dividend per ADS is calculated on the same basis.

(2)  The final dividend for the year ended 31 March 2010 was proposed by the directors on 18 May 2010 and is payable on 6 August 2010 to holders of record as of 4 June 2010. The total dividends have been 

translated into US dollars at 31 March 2010 for purposes of the above disclosure but the dividends are payable in US dollars under the terms of the ADS depositary agreement.

(3)   For the purposes of calculating these ratios, earnings consist of profit before tax adjusted for fixed charges, dividend income from associates, share of profits and losses from associates and profits and 
losses on ordinary activities before taxation from discontinued operations. Fixed charges comprise one third of payments under operating leases, representing the estimated interest element of these 
payments, interest payable and similar charges and preferred share dividends.

142    Vodafone Group Plc Annual Report 2010

Notes

Vodafone Group Plc Annual Report 2010    143

Notes

144    Vodafone Group Plc Annual Report 2010

We are one of the world’s largest 
mobile communications companies 
by revenue, operating across the 
globe providing a wide range of 
communications services. Our vision 
is to be the communications leader 
in an increasingly connected world.

Contact details

Investor Relations
Telephone: +44 (0) 1635 33251

Media Relations
Telephone: +44 (0) 1635 664444

Corporate Responsibility 
Fax: +44 (0) 1635 674478
E-mail: responsibility@vodafone.com
Website: www.vodafone.com/responsibility

Contents

Executive summary#

1  Highlights 
2 
4 
6 
10  Global presence

Chairman’s statement
Telecommunications industry
Chief Executive’s review

Business#

12  Customers and distribution
14  Products and services
16  Value added services
18  Technology and resources
22  People

Performance#

24  Key performance indicators
25  Operating results
37  Guidance
38  Principal risk factors and uncertainties
40  Financial position and resources
45  Corporate responsibility

Governance#

48  Board of directors and Group management
51  Corporate governance
57  Directors’ remuneration

Financials

68  Contents
69  Directors’ statement of responsibility #
70  Audit report on internal controls
71  Critical accounting estimates
73 

 Audit report on the consolidated  
financial statements
 Consolidated financial statements

74 
118   Audit report on the Company 

financial statements

119  Company financial statements

Additional information

125  Shareholder information#
132  History and development#
133  Regulation#
136  Non-GAAP information#
138  Form 20-F cross reference guide
140  Forward-looking statements 
141  Definition of terms
142  Selected financial data

# These sections make up the directors’ report.

This report has been printed on Revive 75 Special Silk paper. The composition of the paper is 
50% de-inked post consumer waste, 25% pre-consumer waste and 25% virgin wood fibre. It has 
been certified according to the rules of the Forest Stewardship Council (FSC). It is manufactured 
at a mill that has been awarded the ISO14001 certificate for environmental management. The 
mill uses pulps that are elemental chlorine free (ECF) and totally chlorine free (TCF) process 
and the inks used are all vegetable oil based.

Printed at St Ives Westerham Press Ltd, ISO14001, FSC certified and CarbonNeutral®.

Designed and produced by Addison, www.addison.co.uk

This constitutes the annual report of Vodafone Group Plc (the ‘Company’) for the year 
ended  31  March  2010  and  is  dated  18  May  2010.  The  content  of  the  Group’s  website  
(www.vodafone.com) should not be considered to form part of this annual report or the 
Company’s annual report on Form 20-F. 

In the discussion of the Group’s reported financial position, operating results and cash flow 
for  the  year  ended  31  March  2010,  information  is  presented  to  provide  readers  with 
additional financial information that is regularly reviewed by management. However this 
additional information is not uniformly defined by all companies, including those in the 
Group’s industry. Accordingly, it may not be comparable with similarly titled measures and 
disclosures by other companies. Additionally, certain information presented is derived 
from amounts calculated in accordance with IFRS but is not itself an expressly permitted 
GAAP  measure.  Such  non-GAAP  measures  should  not  be  viewed  in  isolation  or  as  an 
alternative to the equivalent GAAP measure. 

All amounts in this document marked with an “(*)” represent organic growth which presents 
performance on a comparable basis, both in terms of merger and acquisition activity and 
foreign exchange rates.

For further information see “Non-GAAP information” on pages 136 and 137 and “Definition 
of terms” on page 141.

The terms “Vodafone”, the “Group”, “we”, “our” and “us” refer to the Company and, as applicable, 
its subsidiaries and/or its interests in joint ventures and associates.

This document contains forward-looking statements within the meaning of the US Private 
Securities Litigation Reform Act of 1995 with respect to the Group’s financial condition, 
results of operations and business management and strategy, plans and objectives for the 
Group.  For  further  details  please  see  “Forward-looking  statements”  on  page  140  and 
“Principal risk factors and uncertainties” on pages 38 and 39 for a discussion of the risks 
associated with these statements.

Vodafone, the Vodafone logo, Vodafone Mobile Broadband, Vodafone Passport, Vodafone 
Email Plus, M-PESA, M-PAISA, Vodafone Money Transfer, Vodafone Station, Vodafone 360, 
Vodafone One Net, Vodafone Sure Signal, Vodafone Mobile Connect and Vodacom are 
trade marks of the Vodafone Group. The RIM® and BlackBerry® families of trade marks, 
images and symbols are the exclusive properties and trade marks of Research in Motion 
Limited, used by permission. RIM and BlackBerry are registered with the US Patent and 
Trademark Office and may be pending or registered in other countries. Windows Mobile and 
ActiveSync are either registered trade marks or trade marks of Microsoft Corporation in the 
United  States  and/or  other  countries.  Other  product  and  company  names  mentioned 
herein may be the trade marks of their respective owners.

Copyright © Vodafone Group 2010

www.vodafone.com/annual_report10/index.html

Vodafone Group Plc

Registered Office
Vodafone House
The Connection
Newbury
Berkshire 
RG14 2FN
England
Registered in England No. 1833679

Tel: +44 (0) 1635 33251
Fax: +44 (0) 1635 45713

www.vodafone.com

Vodafone Group Plc
Annual Report
For the year ended 31 March 2010

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