Quarterlytics / Communication Services / Telecommunications Services / Vodafone / FY2011 Annual Report

Vodafone
Annual Report 2011

VOD · LSE Communication Services
Claim this profile
Ticker VOD
Exchange LSE
Sector Communication Services
Industry Telecommunications Services
Employees 10,000+
← All annual reports
FY2011 Annual Report · Vodafone
Loading PDF…
Vodafone Group Plc

Annual Report
For the year ended 31 March 2011

V
o
d
a
f
o
n
e
G
r
o
u
p
P
l
c

A
n
n
u
a
l

R
e
p
o
r
t

f
o
r

t
h
e
y
e
a
r
e
n
d
e
d
3
1
M
a
r
c
h
2
0
1
1

Vodafone Group Plc
Registered Office
Vodafone House
The Connection
Newbury
Berkshire 
RG14 2FN
England
Registered in England No. 1833679

Telephone: +44 (0) 1635 33251
Fax: +44 (0) 1635 238080

www.vodafone.com

Contact details

Investor Relations
Telephone: +44 (0) 7919 990230
Email: ir@vodafone.co.uk
Website: www.vodafone.com/investor

Media Relations
Telephone: +44 (0) 1635 664444
Email: groupmediarelations@vodafone.com
Website: www.vodafone.com/media

Sustainability
Email: sustainability@vodafone.com
Website: www.vodafone.com/sustainability

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Delivering 
a more 
valuable 
Vodafone

Vodafone, the Vodafone logo, Vodafone Mobile Broadband, The Vodafone Way, Vodafone Always 
Best Connected, TeleTu and Tele2, Vodafone TV, Vodafone WebBox, M-PESA, Vodafone One Net, 
Vodafone Sure Signal, Vodafone Mobile Connect and Vodacom are trade marks of the Vodafone 
Group. World of Difference and Mobiles for Good are trade marks of the Vodafone Foundation. RIM 
and BlackBerry are registered with the US Patent and Trademark Office and may be pending or 
registered in other countries. Microsoft, Windows Mobile and ActiveSync are either registered trade 
marks or trade marks of Microsoft Corporation in the US and/or other countries. Google, Google 
Maps and Android are trademarks of Google Inc. Apple, iPhone and iPad are trade marks of Apple Inc., 
registered in the US and other countries. Other product and company names mentioned herein may 
be the trade marks of their respective owners.

The content of our website (www.vodafone.com) should not be considered to form part of this 
annual report or our annual report on Form 20-F.

Copyright © Vodafone Group 2011

Group highlights for the 2011 financial year
£45.9bn

£11.8bn

Revenue
3.2% growth

Adjusted operating profit
3.1% growth

£7.0bn

Free cash flow
2.7% decrease

370.9m

Mobile customers
14.5% growth

8.90p

Total dividends
7.1% growth

This report has been printed on Revive 75 Special Silk paper. The composition of the paper is 50% 
de-inked post consumer waste, 25% pre-consumer waste and 25% virgin wood fibre. It has been 
certified according to the rules of the Forest Stewardship Council (FSC). It is manufactured at a mill 
that has been awarded the ISO14001 certificate for environmental management. The mill uses 
pulps that are elemental chlorine free (ECF) and totally chlorine free (TCF) process and the inks used 
are all vegetable oil based.

Printed at St Ives Westerham Press Ltd, ISO14001, FSC certified and CarbonNeutral®.

Designed and produced by Addison, www.addison.co.uk

Highlights of the year
	■ Group	revenue	increased	3.2%	to	£45.9	billion	with	a	strong	result	

from	emerging	markets	and	signs	of	renewed	growth	in	some	parts	
of	Europe.	

	■ Adjusted	operating	profit	rose	3.1%	to	£11.8	billion,	supported	

by	a	good	performance	from	our	US	associate,	Verizon	Wireless.	

	■ Free	cash	flow	of	£7.0	billion,	reflecting	consistent	levels	of	capital	

expenditure	and	strong	working	capital	performance.

	■ £14.2	billion	expected	to	be	raised	from	agreed	disposals	of	interests	

in	China	Mobile	(China),	SoftBank	(Japan)	and,	after	year	end,	
SFR	(France).

	■ Total	dividends	per	share	of	8.90	pence,	up	7.1%	in	line	with	our	dividend	

per	share	growth	target.	£6.8	billion	committed	to	share	buybacks.

Our new strategy
In	November	2010	we	unveiled	an	updated	strategy	to	move	
us	from	‘A	Stronger	Vodafone’	to	‘A	More	Valuable	Vodafone’.	
The	new	strategy	is	composed	of	four	main	elements:	

Focus	on	key	areas	of	growth	potential		
Mobile	data,	emerging	markets,	enterprise,	total		
communications	and	new	services.

Deliver	value	and	efficiency	from	scale	
Using	our	size	and	scale	to	drive	cost	efficiencies	
and	operational	effectiveness.

Generate	liquidity	or	free	cash	flow	from	non-controlled	interests	
Releasing	liquidity	and	free	cash	flow	from	minority	stakes		
and	investments.

Apply	rigorous	capital	discipline	to	investment	decisions		
Allocating	capital	to	maximise	shareholder	value.

Find out more on pages 12 to 27

You can visit our online annual report at:

www.vodafone.com/investor

Vodafone Group Plc	Annual	Report	2011				1

Contents

2	
4	
6	
8	

Business review #
About	us
Vodafone	at	a	glance
Chairman’s	statement
Mobile	telecommunications		
industry
Chief	Executive’s	review
10	
12	
Strategy	in	action
28	 Key	market	review
30	
32	

Sustainable	business
People

Performance#

34	 Operating	results
44	 Guidance
45	

Principal	risk	factors
and	uncertainties
Financial	position
and	resources

47	

52	

Governance#
Board	of	directors		
and	Group	management

55	 Corporate	governance
62	 Directors’	remuneration

74	
75	

76	

Financials
Contents
	Directors’	statement	
of	responsibility#
	Audit	report		
on	internal	controls

77	 Critical	accounting	estimates
79	 Audit	report	on	the

consolidated	financial
statements

80	 Consolidated	financial

statements

125	 Audit	report	on	the	Company
financial	statements
	Company	financial		
statements

126	

Additional information
132	 Shareholder	information#
139	 History	and	development#
140	 Regulation#
143	 Non-GAAP	information#
146	 Form	20-F	cross	
reference	guide

148	 Forward-looking	statements	
149	 Definition	of	terms
151	 Selected	financial	data

#	These	sections	make	up	the	directors’	report.

The terms ‘Vodafone’, the ‘Group’, ‘we’, ‘our’ and 
‘us’ refer to the Company and, as applicable, its 
subsidiaries and/or interests in joint ventures 
and associates.

Unless otherwise stated references: to ‘year’ or 
‘2011’ mean the financial year ended 31 March 
2011; to ‘2010’ or ‘previous year’ mean the 
financial year ended 31 March 2010; to the 
‘third quarter’, ‘previous quarter’ or ‘Q3’ are to 
the quarter ended 31 December 2010; and to 
the ‘fourth quarter’ or ‘Q4’ are to the quarter 
ended 31 March 2011.

All amounts marked with an ‘(*)’ represent 
organic growth which presents performance on 
a comparable basis, both in terms of merger and 
acquisition activity and foreign exchange rates.

Definitions of terms used throughout the report 
can be found on page 149. 

This report is dated 17 May 2011.

	
	
	
	
	
	
	
	
	
2				Vodafone Group Plc	Annual	Report	2011

About	us
A business intent on meeting all our 
customers’ communication needs

Technologies and resources
The	latest	technologies	
offering	our	best	customer	
experience

Network infrastructure
We	have	one	of	the	largest	mobile	footprints	in	
the	world	with	more	than	224,000	base	station	
sites.	During	the	year	our	networks	carried	
around	850	billion	minutes	of	voice	traffic	
(equivalent	to	208	minutes	per	month,	per	
customer)	and	161	petabytes	of	data	equivalent	
to	downloading	over	1,400	three	minute	video	
clips	every	second.

Network performance
We	continue	to	invest	around	£6	billion	a	year	
to	maintain	leadership	of	our	networks.	Tests	
show	that	in	the	Europe	region,	Vodacom	and	
Egypt,	Vodafone	offers	peak	user	data	downlink	
speeds	which	are	on	average	40%	faster	than	
our	best	competitors.

Research and development (‘R&D’)
We	drive	innovation	through	new	technologies	
and	enhancements	to	existing	capabilities.	
This	year	R&D	expenditure	amounted	to	
£287	million.

Customer support technologies
Our	billing	and	customer	relationship	
management	systems	are	being	enhanced	
to	enable	our	customers	to	manage	a	single	
account,	with	a	single	bill,	for	multiple	devices	
or	for	several	people.	

Customer service
We are redesigning and 
improving our customer 
care, retail presence and 
online service to ensure 
that customers get the 
best data experience 
with Vodafone.

Licences and spectrum
Licences	and	spectrum	enable	us	to	deliver	fixed	
and	mobile	communications	services	in	certain	
markets.	During	the	year	we	acquired	additional	
licences	and	spectrum	in	several	markets,	
including	India	for	third	generation	(‘3G’)	
services	and	Germany	for	the	provision	of	
fourth	generation	(‘4G’)	or	‘LTE’	services,	to	
enhance	the	speed,	coverage	and	quality	
of	voice	and	data	services	in	those	markets.

Strategic agreements
We	work	closely	with	some	of	the	world’s	
leading	companies	to	deliver	innovative	
products	and	services	to	our	customers.	
Our	agreements	with	Samsung,	Google®,	
Microsoft®,	HTC	and	others	have	enabled	us	
to	be	first	to	market	with	cutting-edge	smart	
devices.	We	now	distribute	the	Apple	iPad	in	the	
UK	and	to	our	enterprise	customers	in	Europe.	
For	enterprise	customers,	in	partnership	with	
Microsoft	we	provide	the	Microsoft	Online	suite	
which	provides	hosted	email,	conferencing	
and	collaboration	services.	In	conjunction	with	
RIM®	and	Nokia,	Vodafone	customers	using	
smartphones	will	be	able	to	securely	pay	for	
applications	via	their	Vodafone	bill.

Brand
According	to	Brand	Finance	plc,	the	Vodafone	
brand	has	risen	to	become	the	fifth	most	
valuable	brand	in	the	world.	In	the	2010	calendar	
year	we	renewed	our	title	partnership	with	the	
Vodafone	McLaren	Mercedes	Formula	One	team.	
It	has	been	a	strong	year	for	the	sponsorship	
with	increased	television	viewing	figures	and	
greater	exposure.

People
We	employed	approximately	83,900	people	
worldwide	during	the	year,	compared	to	85,000	
the	previous	year.

Te
c
h
n
o
l
o
g
i
e
s
a
n
d

r

e

s

o

u

r

c

e

s

Customers
International	customer	
base	with	diverse	needs

We	have	an	international	customer	
base	in	both	developed	and	
emerging	markets	with	over	
370	million	mobile	customers	in	
more	than	30	countries.	During	
the	year	we	added	over	40	million	
customers,	mostly	in	India.	We	serve	

Customers by markets (%)

36

17

5
5
6

9

12

10

India

  Vodacom
  Germany
  Egypt
 Italy

  UK
  Spain
  Other

Employees by activity (%)

49

17

34

  Customer care and administration
  Operations
  Selling and distribution

Distributio

n

s

e

v i c

D e

s

e

c

i

v

r

e

S

 
 
 
 
Te

c

h

n

o

l

o

g

i

e

s

a

n

d

r

e

s

o

u

r

c

e

s

Distribution
A	broad	range	of	channels	
through	which	customers	can	
access	our	services	and	products

Business review

Business Review

Direct channels
We	directly	own	and	manage	about	2,200	stores	
around	the	world	and	we	also	have	around	
10,300	Vodafone-branded	stores	run	through	
franchise	and	exclusive	dealer	arrangements.	
In	most	of	our	local	markets	sales	forces	also	
sell	direct	to	enterprise	customers.

Vodafone Group Plc	Annual	Report	2011				3

Indirect channels
The	level	of	indirect	distribution	varies	between	
markets	and	may	include	using	third	party	
service	providers,	independent	dealers,	
distributors	and	retailers.

Online
The	internet	has	also	become	an	increasingly	
powerful	and	cost-effective	distribution	channel.		
51%	of	our	European	contract	customers	receive	
their	bills	online.

Distributio

n

a	broad	range	of	customers	from	
individuals	on	either	prepaid	or	
contract	price	plans	to	enterprise	
customers	ranging	from	small	and	
medium	sized	businesses	to	larger	
domestic	and	multinational	companies.	
Our	customers’	needs	are	evolving	with	
increasing	demand	for	multi-product	
offers	which	combine	mobile	and	fixed	
broadband	solutions	with	traditional	
voice	and	SMS	services.

Customers segments (%)

9

12

79

 Consumer 
contract
 Consumer 
prepaid
  Enterprise 

s

e

v i c

D e

Services
Services	to	meet	all	our	
customers’	needs

Voice
We	are	one	of	the	largest	carriers	of	mobile	
voice	traffic	in	the	world	providing	domestic,	
international	and	roaming	voice	services	to	more	
than	370	million	customers.

Messaging
Our	networks	sent	and	received	over	292	billion	
text,	picture,	music	and	video	messages	this	year.

Data
More	than	75	million	customers	buy	our	mobile	
data	services	which	allow	access	to	the	internet,	
email	and	applications	on	their	phones,	tablets,	
laptops	and	netbooks.

s

e
c
i

v
r
e
S

Fixed line
Over	six	million	customers	use	our	fixed	
broadband	services	in	13	markets	to	meet	
their	total	communications	needs.	In	addition,	
through	Gateway,	we	provide	wholesale	carrier	
services	to	more	than	40	African	countries.

Other service revenue
This	includes	business	managed	services,	such	
as	secure	remote	network	access,	and	revenue	
from	mobile	virtual	network	operators	generated	
from	selling	access	to	our	network	at	the	
wholesale	level.

Service revenue by type (%) 

64

12

12

8

4

  Voice
  Messaging 
  Data
  Fixed Line
  Other

Devices
Ensuring	that	our	services	
are	available	through	multiple	
platforms

Smartphones and tablets
These	have	advanced	capabilities	including	
access	to	email,	the	internet	and	mobile	
applications	such	as	Google	Maps™	and	
Facebook.	Smartphones	now	account	for	
19%	of	the	total	number	of	phones	used	by	
our	customers	in	Europe.	We	now	supply	
the	iPhone	in	19	markets.	

Vodafone branded handsets
We	are	making	Vodafone	designed	handsets	
available	to	mass	market	audiences	while	
offering	differentiated	experiences.	During	the	
year	14	new	handsets	were	released	under	our	
own	brand	and	we	shipped	5.8	million.

Other connected devices
In	addition	to	handsets,	we	supply	a	range	of	
innovative	connected	smart	devices.	During	the	
year	we	launched	our	first	ever	USB	stick	based	
on	4G/LTE	technology	and	Vodafone	WebBox	
which	enables	customers	to	connect	to	the	
internet	using	existing	television	sets	by	simply	
plugging	in	a	keyboard	with	an	embedded	
mobile	SIM.

4G/LTE mobile 
broadband USB stick
The Samsung GT-B3740, 
is our first ever 4G/LTE 
network device which enables 
customers to experience 
super-fast mobile broadband.

 
 
 
 
4				Vodafone Group Plc	Annual	Report	2011

Vodafone	at	a	glance
We are one of the world’s largest mobile 
communications companies by revenue

Base station
We are leaders in data networks with over 66,000 3G sites delivering  
high speed mobile broadband capability.

Vodafone M-Pesa
Over 20 million people, mainly in emerging markets, use this service to 
send and receive money using their mobile phones. More on page 20.

Revenue 
(£bn)

Adjusted operating 
profit (£bn)

Capital 
expenditure (£bn)

Operating free 
cash flow (£bn)

32.0

0.6

13.3

1.3

5.7

4.8

3.7

2.2

0.3

7.5

(0.1)

2.4

  Europe
  Africa, Middle East and  

  Asia Pacific

 Non-Controlled Interests 
and Common Functions

Partner markets
Partner	markets	extend	our	reach	outside	
our	equity	investments	by	entering	into	a	
partnership	agreement	with	a	local	mobile	
operator,	enabling	a	range	of	our	global	
products	and	services	to	be	marketed	in	
that	operator’s	territory.	Under	the	terms	
of	these	partner	market	agreements	
we	cooperate	with	our	partners	in	the	
development	and	marketing	of	certain	
services	and	products.	These	partnerships	
create	additional	revenue	through	fees	
paid	by	the	partners	for	access	to	
Vodafone	Group	products,	services	and	

our	brand	portfolio	without	the	need	for	
equity	investment.

As	part	of	the	agreement	for	the	sale	
of	Vodafone’s	interest	in	SFR	to	Vivendi,	
we	have	entered	into	an	agreement	with	
SFR	which	will	continue	our	commercial	
cooperation	and	will	allow	us	to	continue	to	
deliver	cross-border	services	to	customers	
across	the	major	markets	of	western	Europe.

Over	40

Partner markets 

 
Business review

Europe

Our	mobile	subsidiaries	and	joint	venture	
in	Europe	operate	under	the	brand	name	
‘Vodafone’	and	our	major	fixed	line	businesses	
operate	as	‘Vodafone’	or	in	the	case	of	Italy	
as	‘TeleTu’	or	in	Spain	as	‘Tele2’.

Vodafone Group Plc	Annual	Report	2011				5

Africa,	Middle	East	and	Asia	
Pacific	(‘AMAP’)

Our	subsidiaries	and	joint	ventures	in	AMAP	
operate	under	the	‘Vodafone’	brand,	or	in	the	
case	of	Vodacom	and	its	mobile	subsidiaries,	
as	‘Vodacom’	and	‘Gateway’	brands.	In	India	
we	operate	as	‘Vodafone	Essar’.	Our	associate	
in	Kenya	operates	as	‘Safaricom’.

2.5%	decrease

£32.0bn

(2010:	£32.8bn)

9.8%	decrease

£5.7bn

(2010:	£6.4bn)

stable

£3.7bn

(2010:	£3.7bn)

9.2%	decrease

£7.5bn

(2010:	£8.2bn)

20.0%	growth

£13.3bn

(2010:	£11.1bn)

55.5%	growth

£1.3bn

(2010:	£0.8bn)

6.2%	growth

£2.2bn

(2010:	£2.1bn)

53.7%	growth

£2.4bn

(2010:	£1.6bn)

Germany
Italy
UK
Spain
Turkey
Romania
Portugal
Netherlands
Greece
Czech	Republic
Hungary
Ireland
Albania
Malta
Total

Millions
36.7
23.4
19.1
17.3
16.8	
9.2
6.1
5.0
3.9
3.2
2.7
2.2
1.6
0.2
147.4

India
Vodacom
Egypt
Australia
Ghana
New	Zealand
Qatar
Fiji
Total

Vodacom consists of:
South	Africa
Tanzania
Democratic	Republic	of	Congo
Mozambique
Lesotho

Millions
134.6
43.5
31.8
3.6
3.0
2.5
0.8
0.3
220.1

26.5
8.9
4.2
3.1
0.8

In addition to the above, our associate Safaricom had 6.9 million 
mobile customers based on our percentage ownership.

Revenue(1)

Adjusted	operating	profit(1)

Capital	expenditure(1)

Operating	free	cash	flow(1)

Mobile	customers	by	market(2)	

Notes:
(1)  The sum of these amounts do not equal Group totals due 
to Non-Controlled Interests and Common Functions and 
intercompany eliminations.

(2) Controlled and jointly controlled businesses. Excludes 
3.4 million customers representing the Group’s share of 
customers in our Polish joint venture Polkomtel which 
is in our Non-Controlled Interests and Common 
Functions segment. 

Non-Controlled	Interests	and	Common	Functions

Non-Controlled	Interests	are	businesses	in	
which	we	have	an	equity	interest	but	do	not	
have	management	control.	We	aim	to	maximise	
the	value	of	these	interests	either	by	generating	
liquidity	or	increasing	free	cash	flow.	During	the	
year	we	sold	our	interests	in	China	Mobile	and	
SoftBank	and	in	April	2011	we	announced	an	
agreement	to	sell	our	44%	interest	in	SFR.	

Common	Functions	primarily	represent	the	
results	of	the	partner	markets	and	the	net	result	
of	unallocated	central	Group	costs.

Business
Verizon	Wireless

SFR

Polkomtel

Bharti	Airtel

China	Mobile

SoftBank

Country
US

France

Poland

India

China

Japan

Ownership at 31 March 2011
45.0%

44.0%(1)

24.4%

4.4%(2)

Sold(3)

Sold(4)

Notes:
(1)  Sale announced in April 2011. 
(2) Indirect interest.
(3) We previously held a 3.2% interest in China Mobile Limited. 
(4) Our interests previously included loan notes and receivables issued by SoftBank. 

£7.4bn

Agreed proceeds 
from the sale of 
Non-Controlled 
Interests 

 
6    Vodafone Group Plc Annual Report 2011

Chairman’s statement

“I leave Vodafone  
with huge optimism  
for its future”

Dividend per share (pence)

7.77

8.31

8.90

2009	

2010	

2011

Improving operational performance
After  the  macroeconomic  shocks  of  the  previous  financial 
year  and  the  business  challenges  that  accompanied  them, 
our overall operating environment did not deteriorate further 
during the year. Most markets saw economic growth recover, 
although southern Europe remained weaker.

Within this context, the Group has performed well. We achieved 
organic service revenue growth of 2.1%(*), a significant change 
in momentum from last year’s 1.6%(*) decline.

Our  adjusted  operating  profit  was  up  3.1%  at  £11.8  billion, 
reflecting a stable performance in our controlled operations 
and strong growth in the contribution from Verizon Wireless, 
our US associate.

Data has been the key driver of growth over the last year. Our 
customers  around  the  world  are  increasingly  drawn  to  the 
experience  of  the  mobile  internet  and  related  services. 
Organic data revenue growth was 26.4%(*) achieved through 
combining increasingly disciplined pricing structures with a 
broad  range  of  devices  and  a  network  with  a  deserved 
reputation for market-leading speed and reliability. 

We  have  continued  to  make  substantial  investments  in  our 
infrastructure to maintain our advantage over our peers, with a 
total capital expenditure outlay of £6.2 billion during the year. 
The Group, however, remains highly cash generative, with free 
cash flow for the year totalling £7.0 billion.

Delivering value from non-controlled interests
The Board remains committed to achieving full value from 
the non-controlled interests within the Group. This has been 
an  ongoing  process,  starting  with  the  disposals  of  our 
interests  in  Belgacom  and  Swisscom  five  years  ago,  but 
inevitably  pausing  during  the  financial  crisis  when  asset 
prices  were  depressed.  During  the  year,  we  successfully 
disposed  of  our  holdings  in  China  Mobile  Limited  and 
SoftBank, generating proceeds of £7.4 billion. Just after the 
year end, we were pleased to announce the sale of our 44% 
interest in SFR, the number two mobile operator in France.

Increasing shareholder returns
This time last year the Board put in place a target to grow total 
dividends  per  share  by  at  least  7%  per  annum  over  the 
following three years, and I am pleased to announce a 7.1% 
increase in the final dividend for the March 2011 year, giving a 
total payout for the year of 8.90 pence.

shareholder return for the year was 23%, compared to 8% for 
the FTSE 100.

Tax policy
During  the  year,  the  Group  has  been  involved  in  two  high 
profile  tax  cases  in  the  UK  and  India.  Our  tax  policy  is 
straightforward:  we  pay  taxes  that  are  due  in  the  countries 
where we make profits or record capital gains in line with the 
prevailing legislation of those jurisdictions.

Our people
I am proud to say every year that our people all around the 
world  are  absolutely  committed  to  serving  our  customers 
and  are  often  the  difference  between  Vodafone  and  our 
competitors.  However,  this  year  I  must  highlight  the 
extraordinary  commitment  and  dedication  shown  to 
maintaining  services  to  customers  in  two  of  our  markets 
in extremis. 

In Egypt, our employees risked their personal safety in a very 
volatile environment to keep the network up and running at 
a  time  when  mobile  communication  was  more  important 
than  ever,  keeping  the  voice  network  outage  to  less  than 
24 hours.

In New Zealand, our people responded magnificently to the 
earthquake  that  devastated  Christchurch  in  February  2011. 
They ensured network coverage was maintained 24 hours a 
day despite major power outages and structural damage, and 
managed  unprecedented  levels  of  demand  as  the  mobile 
phone became the primary means of communication for the 
people  of  Christchurch  and  the  rescue  services.  The  team 
worked around the clock to ensure the safety of our own staff 
and to provide temporary stores and subsidised packages to 
support customers’ communications needs. 

The Vodafone Foundation
We  have  continued  to  fund  the  good  work  of  the  Vodafone 
Foundation.  Through  the  Vodafone  Foundation  and  our 
network  of  national  affiliate 
foundations  we  support 
communities  and  societies  in  the  countries  in  which  we 
operate. In this financial year we invested a total of £50 million 
in foundation programmes and social causes. 

Our  World  of  Difference  programme  is  now  in  20  countries 
and has so far enabled 1,500 people to take paid time to work 
for  a  charitable  purpose  of  their  choice 
in  their  own 
community or in a developing country. 

from  the  proceeds 

In  addition, 
from  our  portfolio 
rationalisation,  we  have  committed  £6.8  billion  to  share 
buyback  programmes.  Combined  with  the  dividend,  this 
takes  total  committed  shareholder  returns  during  the  year 
to  £15.7  billion,  or  17%  of  our  market  capitalisation  at 
31 March 2011. Including share price appreciation, our total 

Our  Mobiles 
for  Good  programme,  combining  our 
technology  with  our  giving,  saw  the  launch  of  Instant 
Network, a partnership with Telecoms Sans Frontieres which 
enables  a  network  to  be  deployed  from  three  suitcases, 
covering 10 sq km for usage of up to 12,000 people. Field trials 
are currently underway. 

	
Business review
Business review

Vodafone Group Plc Annual Report 2011    7

 +23%

Vodafone total 
shareholder return
(2011 financial year)

 +8%

FTSE 100 total 
shareholder return
(2011 financial year)

Vodafone share price vs FTSE 100 

Vodafone (share price in pence)

200

180

160

5745

140

152

120

5163

139

5397

151

5593

159

5643

165

177

5958

FTSE 100 index
7000

179

6250

6010

5500

4750

4000

1 Apr 10

1 Jun 10

1 Aug 10

1 Oct 10

1 Dec 10

1 Feb 11

1 Apr 11

Across the Group we continue to promote text giving, enabling 
our  customers  to  give  money  simply  and  free  of  charge 
to  support  charitable  appeals  following  disasters.  Using  this 
platform we raised over NZ$1.3 million for the Red Cross to 
support the people of Christchurch.

The Board
During  the  year  the  Board  appointed  Renee  James  as  a 
non‑executive  director.  Renee  is  Senior  Vice  President  and 
General  Manager  of  the  Software  and  Services  Group  for 
Intel Corporation. She joined the Board in January 2011 and it 
is clear that her industry knowledge and expertise will make 
a  strong  contribution  to  the  Group  through  another  period 
of rapid technological change.

mobile networks that lead the industry for speed and reliability. 
This will be crucial as customers’ expectations grow in line with 
their data usage.

Furthermore,  we  have  continually  assessed  the  risks  and 
opportunities  of  having  capital  deployed  in  some  of  our 
non‑controlled  interests.  This  is  particularly  true  of  Verizon 
Wireless, from which we have not received a dividend (other 
than  tax  related  dividend  receipts)  for  six  years.  It  would 
arguably have been easier to sell our stake along the way, but 
our decision to remain invested has been strongly vindicated 
by  its  exceptional  operating  performance  and  strong  cash 
generation, which have led to a significant increase in the value 
of the asset.

The  Board  welcomed  the  publication  in  February  of  the 
Davies  Review  on  Women  on  Boards  and,  in  line  with  its 
recommendations,  it  is  our  aspiration  to  have  a  minimum 
of  25%  female  representation  on  the  Board  by  2015.  The 
Financial  Reporting  Council  is  currently  consulting  on 
changes  to  the  UK  Corporate  Governance  Code  including 
a  recommendation  that  companies  adopt  a  boardroom 
diversity  policy;  we  expect  to  comply  with  any  such 
recommendation. The Board recognises the importance of 
gender  balance  throughout  the  Group  and  continues  to 
support  our  CEO,  Vittorio  Colao,  in  his  efforts  to  build  a 
diverse organisation. Further information can be found in the 
Corporate Governance section of this report.

Our approach has led to strong returns to shareholders over 
the  last  five  years.  Total  shareholder  return  since  July  2006 
has been 85%, compared to 22% for the FTSE 100.

I am delighted to welcome Gerard Kleisterlee as Vodafone’s 
new Chairman. As CEO of Philips, Gerard spent ten successful 
years  at  the  helm  of  an  international  consumer  technology 
business,  and  the  Group  is  certain  to  make  continued  good 
progress under his stewardship. I wish him, and the Group, all 
the best for the future.

After  five  years  as  Chairman  I  am  retiring  from  the  Board  at 
the AGM in July. It has been a privilege to chair a Board of such 
diverse  and  rich  experience,  and  to  help  steer  the  Group 
through the challenges of a dynamic industry and an uncertain 
economic environment. 

Sir John Bond
Chairman

As  a  Board,  our  goal  has  always  been  to  make  the  right 
decisions  based  on  the  long‑term  opportunities  for  the 
business. As a result, we now have an established presence in 
a number of emerging markets that offer attractive potential 
for  sustained  growth;  and  our  commitment  to  maintaining 
investment throughout the economic cycle means we have 

8    Vodafone Group Plc Annual Report 2011

Mobile telecommunications industry
An	industry	with	5.6	billion	customers	
with	growth	driven	by	increasing	global	
demand	for	data	services	and	rising	
mobile	penetration	in	emerging	markets	

Where the industry is now

Revenue and customers
 ■ The mobile industry generates around 

US$900 billion of annual revenue and accounts 
for around 1.5% of world GDP.

 ■ There are 5.6 billion mobile customers which is 

equivalent to around 80% of the world population.

 ■ Approximately 75% of mobile customers are in 
emerging markets such as India and China.

Competition and regulation
 ■ There are typically between three to five mobile 

network operators per market, although in 
some markets, such as India, there are 
considerably more.

 ■ Regulators continue to seek to impose policies 
to lower the cost of access to mobile networks.

for 

services 

account 

around  60%  of 
Mobile 
telecommunications  revenue  with  the  remainder  coming 
from  fixed.  Within  mobile  the  majority  of  income  comes 
from voice calls in mature markets such as Europe. However, 
the  fastest  growing  revenue  segment  is  data  services 
such  as  access  to  the  internet  through  laptops,  tablets 
and smartphones.

The number of mobile customers far exceeds other forms of 
electronic  communication.  Only  1.3  billion  people  have 
fixed line telephones, 2.1 billion have access to the internet 
and 1.2 billion have televisions.

The mobile proportion of voice calls has increased over the 
last five years and now accounts for 82% of all calls made, 
with the remainder over fixed lines, reflecting the benefits 
of mobility, lower cost handsets and cheaper calling plans.

industry 

is  competitive  with 
The  telecommunications 
consumers  having  a  large  choice  of  mobile  and  fixed  line 
operators from which to select services. Newer competitors, 
including  handset  manufacturers,  internet  companies  and 
software  providers,  are  also  entering  the  market  offering 
integrated communication services.

Industry  regulators  continue  to  impose  lower  mobile 
termination rates (the fees mobile companies charge for 
calls received from other companies’ networks) and lower 
roaming prices. 

The  combination  of  competition  and  regulatory  pressures 
contributed  to  a  10%  decline  in  the  global  average  price  per 
minute in the 2010 calendar year. However, price pressures are 
being partly offset by increased mobile usage leading to a 6% 
increase in mobile service revenue over the same period. 

Mobile customers 
March	2011:	5.6	billion	(%)

Mobile penetration
March	2011	(%)

16

19

10

18

6

15

16

	 Europe
	 US/Canada	

India	
	 China	

	 Other	Asia	Pacific
	 Africa	
	 Other	

130

103

69

65

58

Europe	

US/Canada	

India	

China	

Africa

The industry data on pages 8 and 9 has been sourced from Wireless Intelligence, Strategy Analytics, Merrill Lynch, Informa WCIS and CISCO.

	
 
	
Business review
Business review

Vodafone Group Plc Annual Report 2011    9

A growing industry
Data	traffic	has	more	
than	doubled	year-
on-year	due	to	usage	
of	smart	connected	
devices	and	significant	
progress	in	mobile	
network	technology.

A multiplicity 
of connected 
devices

Where the industry is going

Mobile data and networks
 ■ Mobile data traffic is driving revenue growth.
 ■ Network speeds are increasing dramatically 

because of improving technology.

 ■ The pace of product innovation remains high.

Emerging markets
 ■ Mobile phone usage continues to grow rapidly.
 ■ Data represents a significant growth opportunity. 

In 2006 data accounted for 3% of industry revenue, in 2010 
it reached 13% and by 2014 it is expected to be 21%. Demand 
is  being  driven  by  the  widening  range  of  smart  connected 
devices, such as mobile broadband sticks, smartphones and 
tablets,  greater  network  speeds  and  an  increased  range  of 
applications  with  greater  functionality.  Smartphone  sales 
grew by 66% in the 2010 calendar year, compared to a 16% 
increase  in  the  2009  calendar  year,  and  are  expected  to 
continue to grow due to lower entry prices, device innovation 
and attractive applications.

Today’s 3G networks offer typically achieved data download 
speeds of up to 4 Mbps which is around 100 times faster than 
that delivered by 2G networks ten years ago. The industry has 
recently begun to deploy 4G/LTE networks which will provide 
typically achieved rates of up to 12 Mbps, depending on the 
capability of the devices and the network.

Device  innovation  is  a  key  feature  of  our  industry.  Recent 
developments include femtocells which enhance customers’ 
indoor 3G signals via a fixed line broadband connection and 
mobile  Wi-Fi  devices  which  allow  customers  to  share  their 
mobile broadband connection with others.

The number of customers using mobile services in emerging 
markets  such  as  India  and  Africa  has  grown  rapidly  over 
the  last  ten  years,  increasing  by  over  17  times,  compared 
to  nearly  130%  in  more  mature  markets  such  as  Europe. 
The  key  driver  of  growth  has  been  a  fundamental  need 
for communication services against a background of often 
low  quality  alternative  fixed  line  infrastructure  and  strong 
economic growth. 

Most  of  the  future  growth  in  mobile  customers  is 
expected to continue to be in emerging markets where 
mobile  penetration  is  only  around  70%  compared  to 
approximately 130% in mature markets such as Europe, 
supported  by  the  expectation  of  continued  strong 
economic growth. 

Data  also  represents  a  substantial  growth  opportunity  in 
emerging markets both in terms of mobile broadband and 
mobile internet services. It is being driven partly by the lack 
of  fixed  line  broadband  infrastructure  but  also  by  locally 
relevant  content  and  services  in  local  languages,  and 
software  innovations  that  give  customers  a  high-quality 
mobile internet experience on affordable handsets.

Mobile data demand is being accelerated by devices 
and network improvements

Emerging market customer growth will be driven by 
rising mobile penetration and GDP growth
	 Market	customers	growth	

2006

2010

(2010	–	2014	estimated	cumulative	annual	growth	rate)	(%)

Smartphone share of industry handset 
shipments (%)

Typically achieved data download 
speeds (Mbps) 

8

2.2

21

4

18%

6%

7%

South	Africa

Egypt

India

The industry data on pages 8 and 9 has been sourced from Wireless Intelligence, Strategy Analytics, Merrill Lynch, Informa WCIS and CISCO.

Mobile penetration

March	2011	(%)

	
 
 
10    Vodafone Group Plc Annual Report 2011

Chief Executive’s review

“We are gaining or holding market share in 
most of our major markets and are leading our 
competitors in the drive to migrate customers 
to smartphones and data packages.”

Financial review of the year
We  have  performed  well  this  year,  combining  a  better 
operational  performance  with  good  strategic  progress. 
Organic  service  revenue  growth  improved  during  the  year, 
with  a  strong  result  from  emerging  markets  and  signs  of 
renewed growth in some parts of Europe. 

Customers have adopted data services in increasing numbers, 
as  smartphones  proliferate  and  the  tablet  market  begins 
to  take  off.  Our  network  investment  is  becoming  a  key 
differentiator, as we are leading the migration to smartphones 
in  most  of  our  European  operations.  Through  this  and  our 
continued  stronger  commercial  focus,  we  are  growing  our 
market share again in most of our markets.

However,  markets  remain  competitive  and  the  economic 
environment,  particularly  across  southern  Europe, 
is 
challenging.  We  continue  to  keep  a  tight  rein  on  costs 
and  working  capital,  allowing  us  to  maintain  our  levels 
of  investment  while  again  delivering  a  strong  free  cash 
flow performance. 

Group revenue for the year was up 3.2% to £45.9 billion, with 
Group service revenue up 2.1%(*) on an organic basis and up 
2.5%(*) in Q4. Group EBITDA margin fell 1.1 percentage points, 
reflecting  continuing  weakness  across  southern  Europe, 
higher  growth  in  lower  margin  markets,  and  the  increased 
investment 
in  migrating  customers  to  higher  value 
smartphones. As a result, EBITDA fell 0.4% year-on-year. 

Group adjusted operating profit rose 3.1% to £11.8 billion, at 
the top end of our guidance range after allowing for currency 
exchange rate movements and despite the additional costs 
incurred  by  Verizon  Wireless’s  iPhone  launch.  The  main 
drivers were good growth in the Africa, Middle East and Asia 
Pacific  region  (‘AMAP’)  and  a  strong  performance  from 
Verizon Wireless.

We recorded impairment charges of £6.1 billion relating to 
our businesses in Spain, Greece, Portugal, Italy and Ireland 
which were primarily driven by higher discount rates given 
sharply  increased  interest  rates.  The  impairment  in  Spain 
represented approximately half of the total.

Free cash flow was £7.0 billion, at the top end of our medium- 
term guidance as a result of our continued financial discipline 
and a strong working capital performance. Capital expenditure 
was £6.2 billion, broadly flat on last year and in line with our 
target,  as  we  focused  on  widening  our  data  coverage  and 
improving network performance.

Adjusted earnings per share was 16.75 pence, up 4.0% on last 
year, reflecting higher profitability and lower shares in issue 
as a result of the ongoing £2.8 billion buyback programme. 
The  Board  is  recommending  a  final  dividend  per  share  of 
6.05  pence,  to  give  total  dividends  per  share  for  the  year  of 
8.90 pence, up 7.1% year-on-year.

Europe
Organic service revenue in Europe was down 0.4%(*) during the 
year and down 0.8%(*) in Q4. This represents a good recovery 
on last year (-3.8%)(*) and is the result of two different trends: 
the more stable economies of northern Europe (Germany, UK, 
Netherlands)  were  up  2.7%(*),  while  the  rest  of  Europe  was 
down  2.9%(*)  as  a  result  of  the  ongoing  macroeconomic 
challenges. Data revenue growth continued to be strong, but 
was offset by continued voice price declines and cuts to mobile 
termination rates (‘MTRs’).

Organic EBITDA for Europe was down 3.7%(*) and the EBITDA 
margin fell 1.7 percentage points as a result of the decline in 
revenue, ongoing competitive activity and higher commercial 
costs as we accelerated smartphone adoption.

AMAP
in  AMAP  was  9.5%(*), 
Organic  service  revenue  growth 
accelerating through the year to a level of 11.8%(*) in Q4. Our 
two major businesses, India and Vodacom, reported growth of 
16.2%(*) and 5.8%(*) respectively. Our performance in India has 
been driven by increasing voice penetration and a more stable 
pricing environment. In South Africa, Vodacom continues to be 
highly successful in promoting data services.

Organic EBITDA was up 7.5%(*) with EBITDA margin falling 0.6 
percentage points(*). The two main factors behind the margin 
decline were the adverse impact from higher recurring licence 
fee  costs  in  India  and  the  change  in  regional  mix  from  the 
strong growth in India.

Verizon Wireless
Our US associate, Verizon Wireless, has continued to perform 
strongly. Organic service revenue was up 5.8%(*) and EBITDA 
was up 6.7%(*), with good growth in customers and strong data 
take-up. In Q4, Verizon Wireless launched a CDMA version of 
the iPhone, ending the exclusivity of its main competitor. Our 
share of profits from Verizon Wireless amounted to £4.6 billion, 
up 8.5%(*).

Delivering a more valuable Vodafone
In  November  2010  we  announced  an  updated  strategy, 
designed to build on the progress made during my first two 
years as CEO. There are four main elements to the strategy to 
build a more valuable Vodafone:

 ■ Focus on key areas of growth potential;
 ■ Deliver value and efficiency from scale;
 ■ Generate liquidity or free cash flow from non-controlled 

interests; and

 ■ Apply rigorous capital discipline to investment decisions.

I  am  pleased  to  say  that  we  are  making  good  progress  in 
each area.

Business review
Business review

Vodafone Group Plc Annual Report 2011    11

Group organic service revenue growth (%)

(0.3)

2009	

(1.6)

2010	

2.1

2011

Focus on five key areas of growth potential
Mobile  data:  data  revenue  was  up  26.4%(*) year-on-year  to 
£5.1  billion,  and  now  represents  12.0%  of  Group  service 
revenue. We have continued to increase the penetration of 
smartphones into our customer base as these are a key driver 
of data adoption.

Network quality is absolutely central to our data strategy and 
we have made further significant investments over the last 
12 months to improve the speed and reliability of our coverage. 
Based on third party tests performed in 16 of our main 3G 
markets, we rank first for overall data performance in 13 markets.

shareholder,  for  £6.8  billion.  These  three  transactions 
crystallised significant value for shareholders, with £6.8 billion 
of proceeds being committed to share buyback programmes.

Applying rigorous capital discipline 
to investment decisions
We  continue  to  apply  capital  discipline  to  our  investment 
decisions.  We  apply  rigorous  commercial  analysis  and 
demanding  hurdle  rates  to  ensure  that  any  investment  or 
corporate  activity  will  enhance  shareholder  returns.  We  will 
continue  to  undertake  regular  reviews  of  Vodafone’s  entire 
portfolio to ensure that we optimise value for shareholders.

Enterprise:  revenue  in  the  overall  European  enterprise 
segment was up 0.5%(*) year-on-year and represented 29.5% 
of our European service revenue. Within this, Vodafone Global 
Enterprise,  which  serves  our  multinational  customers, 
delivered  revenue  growth  of  around  8%(*)  thanks  to  some 
increased  penetration  of 
important  customer  wins  and 
existing  customer  accounts.  This  market  offers  attractive 
growth  opportunities,  as  multinationals  and  smaller 
companies  alike  look  not  only  to  manage  costs  but  also 
to  move  to  converged  platforms  and  improve  mobile 
connectivity for their workforces.

Emerging  markets:  the  Group  has  an  attractive  level  of 
exposure  to  emerging  markets  where  penetration  is  lower 
and GDP growth higher than in the more mature markets of 
western Europe. 

Total  communications:  we  continue  to  develop  our  fixed 
line capabilities to meet our customers’ total communications 
needs beyond mobile connectivity. Revenue from our fixed 
line operations amounted to £3.4 billion, up 5.2%(*) year-on-year.

New  services:  machine-to-machine  platforms  (‘M2M’), 
mobile  financial  services  and  near-field  communications, 
among other new services, all offer potential for incremental 
growth.  During  the  year  we  made  good  progress  in  our 
M2M  business  and  continued  the  growth  and  expansion  of 
our  mobile  money  transfer  platform,  which  now  has  over 
20 million customers and is currently being trialled in India.

Deliver value and efficiency from scale
The  current  composition  of  the  Group  has  enabled  us  to 
increase efficiency and achieve favourable comparable cost 
positions in many markets. During the year we also established 
a  more  formal  relationship  with  Verizon  to  leverage  our 
purchasing power across a wide range of suppliers. 

Generate liquidity or free cash flow from 
non‑controlled interests
During the year we agreed disposals of our 3.2% stake in China 
Mobile  Limited  and  our  SoftBank  interests  for  a  total  cash 
consideration  of  £7.4  billion.  Subsequent  to  the  year  end, 
we announced the sale of our 44% holding in SFR, the number 
two  mobile  operator  in  France,  to  Vivendi,  the  majority 

Prospects for 2012 financial year
We enter the new financial year in a strong position. We are 
gaining or holding market share in most of our major markets, 
and  are  leading  our  competitors  in  the  drive  to  migrate 
customers  to  smartphones  and  data  packages.  We  will 
continue to focus on our key growth areas of data, enterprise 
and  emerging  markets,  while  maintaining  investment  in 
network quality and the development of new services.

However,  we  continue  to  face  challenging  macroeconomic 
conditions  across  our  southern  European  footprint,  and  we 
expect further regulated cuts to mobile termination rates to 
have  a  negative  impact  of  about  2.5  percentage  points  on 
service revenue growth in the 2012 financial year.

The Group EBITDA margin is expected to continue to decline, 
albeit at a lower rate than in the 2011 financial year. The main 
driver is the persistent revenue decline in some of our southern 
European operations. 

Adjusted  operating  profit  is  expected  to  be  in  the  range  of 
£11.0  billion  to  £11.8  billion,  reflecting  the  loss  of  our 
£0.5 billion share of profits from SFR as a result of the disposal 
of our 44% interest.

Free  cash  flow  is  expected  to  be  in  the  range  of  £6.0  to 
£6.5  billion,  reflecting  continued  strong  cash  generation 
offset by the £0.3 billion reduction in dividends from SFR and 
China Mobile Limited in the 2012 financial year, and the more 
limited working capital improvements available going forward. 
Capital expenditure is expected to be at a similar level to last 
year on a constant currency basis.

We  are  well  positioned  to  continue  to  deliver  value  to 
shareholders through the achievement of our medium-term 
targets for revenue, free cash flow and dividend growth; our 
commitment to investment in profitable growth areas; and our 
clear capital discipline. 

Vittorio Colao
Chief Executive

	
 
12    Vodafone Group Plc Annual Report 2011

Strategy in action
“Our new strategy is 
delivering a more 
valuable Vodafone”

Our strategic goals

Focus on key areas 
of growth potential

More on pages 14 to 24

We aim to deliver organic service revenue growth of 1-4% per 
year until the year ending 31 March 2014. We see five key areas 
of growth potential:

 ■ mobile data: accelerate mobile data growth opportunity;
 ■ emerging markets: increase mobile penetration and data adoption;
 ■ enterprise: selectively expand growth segments;
 ■ total communications: continue to develop the adoption 

of converged fixed and mobile services; and

 ■ new services: expand into new growth areas including 

machine-to-machine and financial services.

Deliver value and 
efficiency from scale

More on page 25 

We will continue to drive benefit from the Group’s scale 
advantage and maintain our focus on cost. We have favourable 
cost positions in many markets and intend to generate further 
significant savings from technology standardisation, 
off-shoring, outsourcing and platform sharing.

Generate liquidity 
or free cash flow 
from non‑controlled 
interests

More on page 26 

Apply rigorous 
capital discipline 
to investment 
decisions

More on page 27 

We will seek to maximise the value of non-controlled interests 
either through generating liquidity or increasing free cash 
flow in order to fund profitable investment and enhance 
shareholder returns.

We will continue to apply capital discipline to our investment 
decisions through rigorous commercial analysis and 
demanding investment criteria to ensure any investment 
in existing businesses or acquisitions will enhance value 
for shareholders. 

We aim to maintain our low single A long-term credit rating.

Notes:
(1)	 	See	“Principal	risk	factors	and	uncertainties”	on	pages	45	to	46	for	more	details	on	the	risks	
facing	our	business	and	“Corporate	governance	–	Risk	management	and	Risk	mitigation”	
on	page	59	for	detail	on	how	we	manage	and	mitigate	risk.

(2)	 	Organic	growth	which	presents	performance	on	a	comparable	basis,	both	in	terms	

of	merger	and	acquisition	activity	and	foreign	exchange	rates.

(3)	 India,	Vodacom,	Egypt,	Turkey,	Ghana,	Qatar,	and	Fiji.

Business review

Vodafone Group Plc Annual Report 2011    13

Our	business	in	India	has	
grown	from	28	million	
customers	at	the	time	of	
acquisition	in	May	2007	
to	become	our	largest	
market	with	over	
134	million	customers	
at	31	March	2011.

Business drivers

The following are some of our principal business 
drivers which may influence our performance(1)

How we measure our progress

A number of factors may impact the prices 
we charge and therefore the revenue we 
receive including:

 ■ competition; 
 ■ regulatory decisions and legislation on 
mobile termination rates, international 
roaming charges and the availability 
and cost of spectrum; and

 ■ changes in macroeconomic conditions.

Key revenue performance indicators(2)

Service revenue growth

Data revenue growth

Emerging markets service revenue growth(3)

Europe enterprise service revenue growth

Fixed line revenue growth

2009

(0.3)%

25.9%

6.4%(4)

2010

(1.6)%

19.3%

7.9%

–(5) 

(4.8)%

2.1%

7.9%

The net savings from our cost efficiency 
programmes may be impacted by inflationary 
pressures and the volume of traffic on our 
networks which can affect our operating costs. 
Net savings will be used either to invest in 
commercial activities or respond to competitor 
activity or retained for margin enhancement.

Organic European operating expenses 
(£bn)	

4.1

3.9

2011

2.1%

26.4%

11.8%

 0.5%

5.2%

3.7

In those businesses in which we have a 
non-controlling interest, matters such as the 
timing and amount of cash distribution may 
require the consent of our partners which can 
influence the level of free cash flow we receive 
from that business .

Dividends and sale proceeds from 
non‑controlled interests (£bn)
	 	Dividend	income	from	non-controlled	interests(6)
	 	Cash	received	from	the	sale	of	non-controlled	

interests(7)

The returns we make on investments may be 
impacted by competitor activity, regulatory 
decisions and macroeconomic conditions 
that affect our commercial position, financial 
performance and the market environment in 
which we operate.

The cost of financing investment and hence 
the return on investment may be influenced by 
changes in credit markets or our credit ratings.

Return to shareholders (£bn)
	 	Dividends	paid
	 Share	buybacks

£15.7bn

Total returns to shareholders 
over the last three years. 

2009	

2010	

2011

5.9

0.5

2011

2.1

4.5

0.4

2009	

0.5

2010	

1.0
4.0

4.1

2009	

2010	

2011

Notes:
(4)	 Excludes	India,	Ghana	and	Qatar	as	these	were	not	owned	for	the	full	financial	year.
(5)	 Information	not	available.
(6)	 Excludes	tax	related	dividend	receipts	from	Verizon	Wireless.

(7)	 	A	further	£1.5	billion	is	expected	be	received	in	April	2012	from	the	sale	of	the	Group’s	

interests	in	SoftBank.	

	
	
	
14    Vodafone Group Plc Annual Report 2011

Mobile data: strategy
Our	data	revenue	was	up	26.4%(*)	year-on-year	
to	£5.1	billion	and	now	represents	12.0%	of	Group	
service	revenue.	Network	quality	is	central	to	
our	data	strategy	and	based	on	third	party	tests	
performed	in	16	of	our	main	3G	markets,	we	
rank	first	for	overall	data	performance	in	
13	markets.

	
Business review
Business Review
Business review

Vodafone Group Plc Annual Report 2011    15

Focus on key areas of growth potential: 
Mobile	data–strategy

How the market is developing
The fastest growing sector of the global telecommunications 
market  is  mobile  data.  According  to  industry  estimates, 
between 2010 and 2014 total global revenue from fixed voice 
will  decline  by  US$70  billion,  mobile  voice  will  increase  by 
US$24  billion,  fixed  data  will  increase  by  US$49  billion  and 
mobile  data  will  increase  by  US$138  billion  (source:  IDC 
Worldwide Black Book 2010).

Mobile  data  penetration  of  our  customer  base  in  Europe  is 
around 37%, far higher than in developing countries such as 
India  at  around  18%  which  highlights  the  opportunities  in 
emerging markets. Data usage growth on our networks has 
been significant, growing by around 69% across the Group over 
the last year compared with 25% for voice.

Mobile data demand is being accelerated by the wide range of 
sophisticated devices available, including mobile broadband 
sticks, smartphones and tablets, greater network speeds and 
an increased range of applications.

Our objective is to deliver data faster, with the best 
experience and more profitably
To  accelerate  the  opportunities  of  mobile  data  we  are 
investing in:

 ■ network technologies to deliver the best network 

experience;

 ■ providing a better data experience to our customers 

through all our customer channels; and 
 ■ providing leading smart connected devices.

Samsung Galaxy Tab 10.1v
We	were	the	first	operator	to	
launch	this	Samsung	tablet	
which	uses	the	Android™	3.0	
Honeycomb	operating	system	
to	deliver	mobile	entertainment	
such	as	gaming,	reading	
eBooks	or	updating	a	social	
network	status.

Approach
We already have a strong data position in Europe thanks to our 
significant 3G investment, with over 66,000 3G sites providing 
high speed mobile data and 65% of our 3G network providing 
theoretical downlink speeds faster than 14.4 Mbps. Some of 
our European targets are set out in the table below.

Number of 3G sites

Percentage of 3G network 
at >14.4 Mbps

At 31 
March 2011
66,000

Target by 
31 March 2013
90,000

65%

100% 

We have also launched commercial initiatives to encourage 
mobile data use including:

 ■ tiered pricing plans to give customers more control 

(see page 19);

 ■ re-designing customer experience and support systems 

to provide a better mobile data experience;
 ■ a multiplicity of data-enabled devices such as 

smartphones, tablets, low-cost handsets and USB  
sticks; and

 ■ managing smartphone and network yields to deliver 

profitable growth.

Typical achieved speeds in Vodafone’s network (Mbps)
	 Vodafone’s	markets	average(1)
	 Best	competitor	market	average

4.2

3.0

Downlink

1.8

1.3

Uplink

Note:
(1)	 Europe	region	plus	Egypt	and	Vodacom.
Source:	Vodafone	commissioned	third	party	drive-by	tests	on	data	user	
speeds	(September	2010	–	January	2011).

16    Vodafone Group Plc Annual Report 2011

Mobile data: technology
We have collaborated with our main suppliers 
to pioneer the development of single RAN base 
station equipment which enables us to replace 
our existing 2G and 3G base stations with one 
solution which also supports LTE, providing 
significant savings in energy consumption and 
maintenance, and delivering improvements 
in capacity and coverage. 

Business review
Business Review

Vodafone Group Plc Annual Report 2011    17

Focus on key areas of growth potential: 
Mobile data–technology

Vodafone 3G station
Branded as Vodafone 
Sure Signal in the UK a 
femtocell that guarantees 
a 3G signal and super-fast 
mobile data transfer 
where installed in homes; 
also available for 
enterprise customers.

Network trials
We  always  aim  to  deliver  a  market-leading  customer 
experience and we use a third party to compare our networks 
with  those  of  our  major  competitors.  During  the  year  we 
benchmarked  our  16  main  3G  markets.  The  results  showed 
that we are the leading data services provider in 13 markets. On 
average across the networks measured we were almost 40% 
faster  on  data  downlink  than  our  best  competitor  and  40% 
faster on data uplink, a result achieved through our investment 
in extensive network upgrades and optimisation.

Investing to increase coverage
Continued site deployment
At  31  March  2011  we  had  over  66,000  3G  sites  in  Europe, 
providing  83%  3G  coverage  across  our  major  European 
markets. This represents an increase of over 8,500 sites during 
the year.

Vodafone 3G station
We have continued to introduce Vodafone 3G stations, also 
known as femtocells in our markets. These innovative devices 
deliver  a  personal  3G  mobile  phone  signal  to  customers 
through a fixed line broadband connection, giving coverage 
to customers where mobile operators are unable to provide a 
strong enough signal. At 31 March 2011 Vodafone 3G stations 
were  in  service  in  seven  of  our  markets  serving  almost 
400,000 customers.

Investing to improve customer experience
High speed packet access (‘HSPA’) upgrades 
We have continued to upgrade our HSPA networks with 65% of 
our European 3G network equipped with 14.4 Mbps theoretical 
peak downlink speeds or above and 90% providing 7.2 Mbps or 
above theoretical downlink speeds. Peak download speeds of 
up  to  43.2  Mbps  (downlink)  and  5.8  Mbps  (uplink)  are  now 
supported  in  several  key  traffic  areas.  These  figures  are 
theoretical peak rates deliverable in ideal radio conditions with 
no customer contention for resources.

Long-term evolution (‘LTE’) 
During  the  year  we  commercially  launched  our  4G/LTE 
technology  in  Germany  and  Verizon  Wireless  launched  in 
the US. 4G/LTE can offer better performance than our current  
3G/HSPA technology while increasing network capacity. 

As part of a strategy to implement scalable and cost-effective 
self-build solutions we have deployed high capacity ethernet 
microwave  technology  and  high  bandwidth  optical  fibre 
transmission solutions. In Europe about 80% of our radio base 
stations are served by self-built transmission (where we have 
physically installed and own the infrastructure) and over 20% 
are currently connected using high capacity technologies. 

New services and capabilities engineering
We have consolidated the national IP networks in all our major 
markets into a single IP network giving us the ability to deliver 
high quality IP connectivity to our customers.

Investing to improve cost efficiency 
Yield management capability
We  have  been  supporting  the  improvement  of  3G  data 
service quality by managing the operational effectiveness 
of our network capacity. This enables us to optimise content 
and services as well as manage our costs. We have improved 
3G data service quality in this way in 18 markets.

Network sharing
To  reduce  the  cost  of  mobile  network  infrastructure,  we 
have  continued  to  use  network  sharing  agreements  with 
other operators in all of our controlled markets, with 70% of 
the new radio sites throughout the Group being shared with 
other mobile network operators.

Single radio access network (‘RAN’)  
and green technology
By 31 March 2011 we had installed over 9,000 of these new 
single RAN base stations. We are also working hard to reduce 
our carbon impact through the wide-scale adoption of leading 
edge green technology solutions. Across our markets we are 
equipping  our  radio  sites  with  advanced  carbon-efficient 
solutions such as wind, solar and fuel cell technologies. 

Research and development (‘R&D’)
Our  R&D  ambition  is  to  pioneer  innovative  services  and 
technology in order to connect anyone and any device to one 
another  and  to  the  internet.  We  have  introduced  six  key 
programmes  to  achieve  these  ambitions:  networks  of  the 
future;  smart  charging;  mobile  location  analysis;  consumer 
electronics; automotive; and M2M. 

High capacity backhaul upgrades
To support the high speed data capabilities introduced across 
our  access  networks  we  have  upgraded  our  backhaul  and 
backbone  transmission  networks,  which  connect  our  base 
stations together, to the latest high bandwidth IP technologies. 

Our  focus  over  the  next  year  will  be  on  data  and  smart 
communication. We are also launching an innovation centre 
in  the  US  and  have  strengthened  our  patent  portfolio 
through strategic patent filing activity in areas relevant to our 
business interests.

18    Vodafone Group Plc Annual Report 2011

Mobile data: customer experience, pricing 
and connected devices
We are enhancing our customer care, retail presence 
and online service to ensure that customers get the 
best data experience. We are introducing data centric 
store formats and we now have 5,000 specialised 
data customer care representatives in Europe.

Business review

Vodafone Group Plc Annual Report 2011    19

Focus on key areas of growth potential: 
Mobile data–customer experience, 
pricing and connected devices

Mobile Wi-Fi R201
A mobile Wi-Fi hotspot device 
that lets customers share 
their 3G mobile connection 
with up to five users at the 
press of a button.

Customer experience
To accelerate the opportunities of mobile data we are investing 
in  providing  a  better  data  experience  to  our  customers 
through  all  channels.  They  interact  with  us  through  retail 
stores,  online,  through  our  call  centres  and  by  our  mobile 
phones.  We  place  great 
importance  on  multi-channel 
capabilities  to  make  it  convenient  and  easy  for  people  to 
contact  us.  We  have  developed  the  online  self  service  and 
sales function, and website visits have grown to approximately 
133 million a month.

Most of our markets are able to propose individually relevant 
offers, specific to a particular customer based on their usage 
patterns,  and  we  are  seeing  as  many  as  50%  of  customers 
accepting them when offered. We are enhancing our billing 
and  customer  management  platforms  to  make  it  easier  for 
people  to  have  several  Vodafone  SIMs,  subscriptions  and 
bundles,  using  different  devices.  We  are  also  developing  a 
single  view  of  all  our  customers  which  will  allow  multiple 
services used by a customer to be managed and presented on 
a single bill. 

To better understand our customers’ satisfaction, we started 
to use net promoter score (‘NPS’) this year to measure to what 
extent customers would recommend us to others. We are in 
a  NPS  leadership  position  in  either  consumer  or  enterprise 
in  over  60%  of  our  markets.  We  are  also  implementing 
programmes  in  all  our  controlled  markets  to  get  direct 
feedback from customers to help us improve service.

Pricing
Tiered data pricing in Europe
We have introduced tiered data pricing to give customers more 
control over their mobile data spend and therefore encourage 
mobile  data  use.  Customers  are  charged  for  the  amount  of 
data they use rather than a flat fee for a high level or unlimited 
use. The benefits include providing smaller and less expensive 
allowances for people who do not use much data and better 
cost management for higher users as well as optimising the 
capacity of the data network.

Data roaming
This year we launched a market leading smartphone roaming 
data  plan  that  allows  our  European  customers  to  use  their 
home data plan abroad for only €2 a day to access the internet, 
emails  and  applications,  making  data  roaming  easier  and 
more affordable.

Smart connected devices 
Our  handset  portfolio  is  key  to  our  strategy  as  it  helps 
differentiate us from the competition, acquire customers and 
increase data usage. 

Smartphones and tablets
We  aim  to  have  the  most  attractive  portfolio  in  the  market. 
Smartphones  now  account  for  19%  of  the  total  number  of 
phones used by our customers in Europe and this is expected 
to  grow  strongly.  We  are  also  driving  down  the  cost  of 
smartphones in order to make the data experience available 
for lower income segments in both European and emerging 
markets. Examples of this are the Android-powered Vodafone 
845 and 945 devices launched during the year. 

We  also  aim  to  lead  the  tablet  segment,  which  is  growing 
rapidly.  We  were  the  first  operator  to  launch  an  Android 
Honeycomb tablet with the Samsung Galaxy Tab 10.1v and we 
have started to distribute the Apple iPad 2.

Vodafone branded handsets
We  have  developed  a  broad  range  of  Vodafone  branded 
handsets  focused  on  mobile 
internet  experience  and 
design differentiation. The Android-powered Vodafone 845 
and  945  are  competitively  driving  mobile  internet  further 
into  the  prepaid  segment.  The  Vodafone  553  accelerated 
the  widespread  use  of  qwerty  devices  and  related 
messaging and social network trends. Additionally, devices 
such as the Vodafone 543 powered with Opera Mini, enhance 
mobile 
low 
bandwidth connections.

internet  browsing  experiences  even  on 

Other devices
During the year we introduced the Vodafone K4605 USB stick 
which  provides  theoretical  peak  data  download  speeds  of 
42.2 Mbps using 3G/HSDPA technology and a 4G/LTE USB 
stick  which  has  the  potential  for  faster  download  speeds. 
We also launched Vodafone WebBox (see page 21 for further 
information)  and  Vodafone  TV  services  (see  page  23  for 
further information).

Smartphone yield management
Evidence from our main markets shows that smartphones are 
driving  incremental  ARPU  uplift  and  longer  customer  life 
times relative to non-smartphones.

Across our markets we are working to optimise the smartphone 
migration  path  by  carefully  managing  how  we  allocate 
acquisition and retention subsidies, managing our smartphone 
portfolio, and maximising data attachment on smartphones 
and the penetration of integrated tariffs. As data penetration 
and  usage  amongst  existing  customers  grows,  we  are 
introducing tiered data allowances.

20    Vodafone Group Plc Annual Report 2011

Focus on key areas of growth potential: 
Emerging markets 

Customer growth will be driven by rising mobile 
penetration and GDP growth
The number of customers using mobile services in emerging 
markets such as India and Africa has grown rapidly over the 
last ten years, increasing by over 17 times compared to nearly 
130% in more mature markets such as Europe. In the 2010 
calendar  year  the  Indian  mobile  market  increased  by  more 
than  225  million  customers,  nearly  four  times  the  size  of 
the  UK  population.  The  key  driver  of  growth  has  been  a 
fundamental  need  for  communication  services  against  a 
background  of  low  quality  fixed  infrastructure  and  strong 
economic growth. 

Most of the future growth in mobile phone users is expected to 
continue to be in emerging markets where mobile penetration 
is  still  only  approximately  70%  compared  with  around 
130% in Europe, supported by the expectation of continued 
strong economic growth. We expect to see between 20 to 40 
percentage  points  of  additional  penetration  by  2014  in 
emerging markets(1).

Data is the next major opportunity
Data represents a substantial growth opportunity as only 19% 
of our active customers in emerging markets use data services 
which is about half the rate in Europe. There are two significant 
opportunities. One is mobile broadband, helped by the lack of  
a comprehensive fixed broadband infrastructure in emerging 
markets. Already in South Africa mobile broadband accounts 
for around 90% of all broadband. The other is mobile internet 
which we are driving by: 

Development impact of products and services
Mobile services are a key driver of economic development in 
emerging  markets  by  increasing  access  to  communications 
and  mobile-enabled  services.  We  continued  to  market 
Vodafone-branded  competitively  priced  handsets,  selling 
1.7 million devices during the year in our emerging markets(2). 

The  uptake  of  Vodafone  M-Pesa,  which  brings  financial 
services to people without bank accounts, continued to grow, 
making an increasing contribution to economic development 
in  communities  that  lack  conventional  banking  services.  It 
now  has  over  20  million  customers  globally  (11  million  in 
2010), who transferred around US$500 million a month during 
the  year  (up  from  US$300  million  a  month  in  the  previous 
financial year). We launched Vodafone M-Pesa in South Africa, 
Qatar and Fiji during the year, bringing the total to six markets, 
and began pilots in India with ICICI Bank and HDFC Bank.

The  Vodafone  WebBox  (see  opposite)  was  launched  in 
South Africa in February 2011 and other markets will follow 
in the 2012 financial year.

Strong performance
We  are  either  number  one  or  two  in  six  of  our  seven 
emerging markets based on revenue. This year’s performance 
highlights include:

 ■ increased revenue market share in India and Turkey;
 ■ data revenue growth of 43.8%(*) in Vodacom and 37.7%(*) 

in Egypt; and

 ■ surpassing the 134 million customer mark in India, an 

 ■ enhancing the mobile internet experience through 

increase of  34 million over the year.

our Opera Mini browser software which provides faster 
page downloads; 

 ■ driving down the cost of internet enabled handsets 

powered by Opera Mini, with prices starting at US$45;
 ■ low day-to-day micro pricing which allows the purchase 
of individual data services, for example the download 
of a single ring tone; and 

 ■ locally relevant content and services in local languages.

We  launched  3G  services  in  India  in  February  2011  and 
anticipate  that  this  will  provide  further  revenue  growth 
opportunities going forward.

Notes:
(1)  Source: Informa WCIS. 
(2) India, Vodacom, Egypt, Turkey, Ghana, Qatar and Fiji. 

Vodafone 252
In April 2011 we launched 
one of our most affordable 
devices which now comes 
pre-loaded with Vodafone 
M-Pesa for mobile payment 
services and a prepaid 
balance indicator that helps 
customers to keep track 
of their phone credit to 
avoid overspending. 

Business review
Business review

Vodafone Group Plc Annual Report 2011    21

 27%

Group revenue from 
emerging markets(2)
(2010: 23%)

 62%

Group customers 
from emerging 
markets(2)
(2010: 57%)

Vodafone WebBox
A Vodafone innovation bringing internet access to 
a customer’s existing television set just by plugging 
in a keyboard with a built-in mobile SIM card. It was 
developed specifically for customers in emerging 
markets where technology and cost barriers often 
exclude people from enjoying readily available 
internet access.

22    Vodafone Group Plc Annual Report 2011

Machine-to-machine (‘M2M’) services
Machine-to-machine communications, commonly known 
as M2M or telemetry, enables devices to communicate 
with one another via built-in mobile SIM cards. This allows 
key information to be automatically exchanged without 
human intervention making it possible to reduce costs, 
and improve efficiency and services to customers, for 
example, enabling drivers to upload and download 
real-time information to their sat nav devices on traffic 
jams which can help reduce journey times and save fuel.

Focus on key areas of growth potential:
Enterprise

Enterprise customers
Our  enterprise  customers  range  from  small-office-home-
office  (‘SoHo’)  businesses  and  small  to  medium-sized 
large  domestic  and 
enterprises  (‘SMEs’),  through  to 
multinational  companies.  Across  the  Group  we  have 
34 million enterprise customers accounting for around 9% 
of all customers and around 23% of service revenue. 

Selected expansion in growth markets
SoHo and SME
Our focus for SoHos and SMEs is to provide customers with 
integrated  fixed  and  mobile  communications  solutions 
where we host and maintain the entire service “in the cloud” to 
help  customers  reduce  costs  and  simplify  administration. 
Vodafone  One  Net  for  example,  brings  together  fixed  and 
mobile communications in one system and now has around 
1.4 million end users in six markets. Through our partnership 
with  Microsoft  we  provide  our  customers  with  hosted 
email,  conferencing  and  collaboration  services  in  a  single 
package called Microsoft Online suite, which is now available 
in four markets.

Domestic companies
larger  domestic  companies  we  provide  unified 
For 
communications  solutions  delivering  integrated  mobile  and 
fixed services, fixed voice and data services, IP virtual private 
networks and network integration services.

Multinational companies
Vodafone  Global  Enterprise  manages  the  communication 
needs  of  over  560  of  our  largest  multinational  corporate 
It  provides  a  range  of  managed  services 
customers. 
which  bring  together  every  aspect  of  a  customer’s 
telecommunications  infrastructure,  both  fixed  and  mobile, 
providing greater visibility and control of expenditure. During 
the  year  Vodafone  Global  Enterprise  achieved  organic 
revenue growth of around 8%(*). New customers and renewed 
contracts this year included Unilever, Luxottica and Bosch. In 
March  2011  Vodafone  Global  Enterprise  received  the  HP 
Supplier of the Year Award for its role in delivering globally 
consistent managed mobility services to Hewlett Packard.

In  October  2010  we  acquired  Quickcomm  and  TnT 
Expense  Management,  which  are  specialist  providers  of 
telecommunications  expense  management  services.  The 
acquisitions  will  strengthen  our  ability  to  provide  our 
enterprise  customers  with  greater  visibility  and  control  over 
their combined fixed line and mobile expenditure.

In  the  area  of  health,  Vodafone  Global  Enterprise  is  working 
with partners such as Novartis on innovative health projects. 
Further  information  is  contained  in  “Sustainable  business” 
on page 30.

Vodafone One Net
Enables small and 
medium size business 
customers to combine 
their fixed and mobile 
communications into 
a single service with 
one number, one voice 
mailbox and one bill.

Business review
Business review

Vodafone Group Plc Annual Report 2011    23

Vodafone TV 
This is a new service, launched in four markets, 
that provides a wide range of content over the 
airwaves through a fixed line broadband connection. 
In Germany it is supplied through an innovative 
‘hybrid’ set-top box which delivers free and pay 
TV channels transmitted by satellite, cable or 
broadband. It also provides on-demand films 
and TV programmes, and other premium content.

Focus on key areas of growth potential: 
Total communications

To  meet  customers’  total  communications  needs  beyond 
just  mobile  we  have  developed  our  fixed  line  capabilities 
including  voice  calls  and  broadband  data,  to  provide  a  full 
suite of services. We can integrate customers’ mobile and fixed 
line  communications  into  one  service  and  provide  related 
services  such  as  Vodafone  TV.  Enterprise  customers  in 
particular have shown an increasing demand for receiving all 
their communication products from one company.

Approach
Our  European  strategy  is  to  obtain  long-term  access  to  fast 
fixed broadband to service high value customers in a capital 
efficient  manner.  Access  is  obtained  through  wholesale 
agreements, partnerships or acquisitions.

immediately  after  purchase  via  the  USB  broadband  modem 
and  then  later  with  fixed  broadband  when  this  has  been 
provisioned. During the year we have enriched this product in 
our largest fixed markets (Germany, Italy and Spain) through 
the  integration  of  digital  living  network  alliance  (‘DLNA’) 
capabilities  which  facilitates  the  sharing  of  digital  media 
between  different  electronic  devices.  For  example,  a  DLNA 
compliant TV can operate with a DLNA compliant PC to play 
music or videos, or display photos.

We have been offering triple play services (fixed broadband, 
voice and TV) in Portugal since 2009. This year we increased 
our presence in the home TV market by launching services in 
Italy, Spain and Germany. 

Fixed services
Fixed  broadband  and  voice  account  for  around  8%  of 
our service revenue. We have fixed services in 13 countries with 
6.1  million  fixed  broadband  customers  at  31  March  2011, 
a  9.5%  increase  over  the  previous  year.  In  addition,  through 
Gateway,  we  provide  wholesale  carrier  services  in  over  40 
African countries.

Combining fixed and mobile services
The  Vodafone  DSL  Router,  now  available  in  11  markets,  up 
from six markets the previous year, combines mobile and fixed 
broadband  services.  This  means  customers  can  connect 

Application services
We offer a range of total communications applications as well 
as  services  for  enterprise  and  consumer  customers.  For 
example Vodafone Always Best Connected software enables 
customers  to  stay  connected  to  the  internet  on  the  best 
available  connection  wherever  they  are  by  automatically 
managing the switching between connection types including 
mobile broadband, Wi-Fi and LAN. Vodafone PC Backup is an 
online  back-up  and  restore  service  that  enables  users  to 
remotely  store  data  securely  and  automatically  via  their 
internet connection. 

Vodafone DSL Router
The DSL Router 
comes complete with 
a Vodafone Mobile 
Broadband USB stick 
so customers can have 
instant access to the 
internet while their fixed 
broadband is set-up. 

24    Vodafone Group Plc Annual Report 2011

Mobile payments (an application of NFC)
Vodafone, ABN AMRO, ING, KPN, Rabobank and 
T-Mobile signed a letter of intent this year to create 
a joint venture company and introduce simple 
and secure mobile payments at checkouts in 
the Netherlands. It is an early example of how 
Vodafone is leading the market for mobile 
payments in partnership with other mobile 
network operators and major banks.

Focus on key areas of growth potential: 
New services

We have strategically chosen to expand into a number of new 
growth segments to create additional revenue and enhanced 
customer  experience  that  complement  our  core  voice  and 
data products.

Financial services
Vodafone M-Pesa is now live in six markets. Further information 
is  contained  in  “Focus  on  key  areas  of  growth  potential: 
Emerging markets” on page 20.

Machine-to-machine (‘M2M’)
M2M  connections  allow  devices  to  communicate  with  one 
another via built-in mobile SIM cards. This allows us to offer 
services such as fleet tracking and asset management, remote 
monitoring of, for example, vending machines, cash machines 
and building management, as well as security and surveillance. 
We  are  now  serving  around  5.3  million  M2M  connections 
around the world. Further information is contained in “Focus 
on key areas of growth potential: Enterprise” on page 22 and 
“Sustainable business” on page 30.

Near field communication (‘NFC’)
NFC allows communication between devices when they are 
touched together or brought within a few centimetres of each 
other. We aim to make mobile phones the preferred device for 
most  personal  transactions  including  payments,  tickets, 
coupons, identification and the provision of information. We 
have been developing mobile NFC standards since 2006, have 
conducted trials in several markets and are now developing 
services  and  partnerships  in  preparation  for  commercial 
launch in key markets. 

Third party billing
We  work  with  third  party  content  and  service  providers  to 
simplify  our  customers’  experience  when  they  purchase 
applications  and  content  by  letting  our  customers  charge 
these services direct to their mobile account (‘charge to bill’). 
We provide a single technical interface to these providers to 
reach all our European customers and we plan to expand this 
reach to other parts of the world over the 2012 financial year.

Mobile advertising 
We  have  an  established  mobile  advertising  business  in  18 
countries with a wide range of capabilities. The fast adoption of 
smartphone  devices  is  promoting  mobile  as  an  alternative 
channel  to  reach  consumers  and  we  are  collaborating 
with other mobile network operators to make the most of the 
potential of mobile advertising.

Vodafone Ad Plus
in Romania allows 
companies to access 
by SMS an opted in 
customer base of up to 
five million customers. 
Research in Romania 
shows almost 58% 
of our customers like 
to receive relevant 
adverts on their mobile.

Business review
Business review

Vodafone Group Plc Annual Report 2011    25

Delivering cost efficiency from sharing resources
This year we established two shared service centres 
in India to provide quick, simple and cost effective 
customer contact points for our technology and 
business operations and data services for our finance 
and administration functions in seven European 
markets and across India. We expect to gain 
significant benefits to help consolidate, standardise 
and optimise the way we run our operations. 

Deliver value and efficiency from scale

Against  a  background  of  continual  price  pressures  due  to 
competition  and  regulation  we  continually  seek  to  improve 
our cost efficiency. During the year we reduced our European 
operating  costs  by  4%  on  an  organic  basis,  equivalent  to 
saving over £140 million. We have used the savings to fund 
investment  in  customer  facing  activities  and  growth  areas 
such as data and enterprise services.

Our cost advantage
Based  on  external  independent  benchmarking  we  have 
favourable comparative cost positions in many markets. This 
reflects  both  our  scale  as  one  of  the  world’s  largest  mobile 
communications  companies  by  revenue  and  our  ongoing 
cost focus. 

Cost position vs competitors
Network: cost to carry a unit of data(1) Top quartile position

Terminals: cost to purchase 
a handset(1)

General supplies(2)

Top quartile position

4% better than 
global benchmark

Notes:
(1)  AT Kearney Executive Summary Report.
(2) The Hackett Group’s world class benchmarking.

Our achievements to date
We  have  been  taking  advantage  of  the  large  scale  of  our 
networks.  We  are  sharing  base  station  sites  where  this 
makes  commercial  sense  in  order  to  reduce  site  rental  and 
maintenance costs. We have also renegotiated leases on most 
of our sites, are standardising the technology we deploy, and 
have  reduced  the  energy  consumption  of  our  sites  and 
switching centres. We are reducing costs in maintenance and 
field activities in particular through outsourcing.

We  use  the  Vodafone  Procurement  Company,  the  central 
Group  procurement  function  based 
in  Luxembourg,  to 
leverage  our  scale  to  achieve  better  prices,  more  value  and 
drive  standardisation  across  the  business.  We  have  further 
reduced costs by centralising the purchasing of handsets. Our 
large  size  also  allows  us  to  drive  ethical,  health  and  safety, 
labour  and  environmental  standards  with  our  suppliers  and 
also  to  get  the  best  rates  on  warehousing,  inbound  and 
outbound logistics, and repair costs.

Our shared service centres in Hungary, India and Egypt have 
allowed  us  to  reduce  costs  as  well  as  deliver  better  service. 
Additionally,  we  have  outsourced  application  development 
and  maintenance  to  third  party  providers  on  multi-year 
competitive tenders.

70%

New radio sites 
deployed this year 
built as shared 
sites to reduce 
operating costs

Over 
£140m

Reduction in organic 
European operating 
costs due to our 
cost saving 

 
 
 
 
 
 
 
 
 
26    Vodafone Group Plc Annual Report 2011

Verizon Wireless
In the US, our associate Verizon Wireless has 
continued to perform strongly. Organic service 
revenue increased by 5.8%(*) led by a 3.1% increase 
in the customer base to 88.4 million and strong data 
revenue growth driven by increased smartphone 
penetration. Verizon Wireless launched 4G LTE 
services in December 2010 and began distribution 
of the iPhone on its network in February 2011.

Generate liquidity or free cash flow 
from non-controlled interests

39% 

Group adjusted 
operating profit from 
Verizon Wireless
(2010: 36%)

Non-controlled interests constitute around 40% (based on third 
party estimates) of the value of the Group’s assets. We aim to 
maximise  the  value  of  these  interests  either  by  generating 
liquidity or increasing free cash flow in order to fund profitable 
investment and enhance shareholder returns.

Verizon Wireless 
Verizon Wireless is our largest non-controlled interest, in which 
we have an equity interest of 45%. It is the revenue market leader 
in the US and performed strongly this year with service revenue 
growth  of  5.8%(*).  To  create  additional  value  we  are  working 
closely with Verizon Wireless on several initiatives that leverage 
our combined scale and scope including purchasing of network 
equipment,  IT  and  services,  technology  enhancements  and 
propositions for multinational companies. We received around 
£1.0  billion  in  dividends  this  year,  in  relation  to  tax  related 
dividend receipts (see “Dividends from associates and to non-
controlling shareholders” on page 48 for further information), 
which  was  substantially  less  than  our  proportionate  share  of 
Verizon  Wireless’  free  cash  flow  which  shows  the  material 
opportunity for incremental returns.

Polkomtel 
Polkomtel trades as Plus in Poland and is a leading operator in 
Poland.  Along  with  the  four  other  owners  we  are  exploring 
options for a sale of the business. 

Bharti Airtel 
Bharti is the market leader in India. Following the purchase of 
our controlling interest in Vodafone Essar in India in 2007, we 
sold 5.6% of our stake in Bharti in 2008 and retained a 4.4% 
indirect interest.

Sale of interests
In September 2010 we sold our 3.2% interest in China Mobile 
Limited for £4.3 billion. In November 2010 we sold our interests 
in SoftBank of Japan for £3.1 billion and approximately half of 
the proceeds have been received to date and used to reduce 
the Group’s net debt. The remaining proceeds are expected to 
be received in April 2012. In April 2011 we announced the sale 
of our 44% interest in SFR, the second largest mobile operator 
in France, for £6.8 billion. The transaction, which is subject to 
competition authority and regulatory approvals, is expected to 
complete during the second calendar quarter of 2011.

Proceeds from the sale of all of these interests are being used 
to reduce net debt and committed to a £6.8 billion buyback of 
our shares of which £2.6 billion has been completed to date. 

Business review
Business review

Vodafone Group Plc Annual Report 2011    27

Creating value for shareholders
We aim to increase shareholder returns through 
regular dividends and one-off returns. In 2009 we 
established a target to grow total dividends per share 
by at least 7% per annum until the financial year 
ending 31 March 2013, and consistent with this, 
total dividends per share increased by 7.1% in 2011 
to 8.90 pence per share. In addition, we have 
committed £6.8 billion to buying back our shares, 
of which £2.6 billion has been returned to date. 

Apply rigorous capital discipline 
to investment decisions

Discipline of regular business reviews
We are focused on enhancing returns to our shareholders and 
are therefore careful how we invest shareholders’ money. We 
regularly  review  the  cash  needs  of  each  of  our  businesses 
across the globe, taking into account their performance and 
competitive position.

How we invest your money
Organic investment
We  make  capital  investments,  such  as  for  new  equipment 
or  spectrum,  in  our  existing  businesses  to  improve  their 
performance and drive organic growth. 

Selective acquisitions
When  managing  capital  we  also  consider  whether  to 
strengthen  the  Group  by  acquiring  other  companies  to 
increase  our  operations  in  a  particular  market.  All  potential 
acquisitions  are  judged  on  strict  financial  and  commercial 
criteria,  especially  whether  they  would  provide  meaningful 
scale in a particular segment, the cost of the acquisition and 
the ability to enhance the Group’s free cash flow. For example, 
in  March  2011  we  announced  our  intention  to  acquire 
BelCompany  BV,  the  Netherlands’  largest 
independent 
telecom  retailer,  which  will  expand  our  Dutch  stores  from 
86 to 296.

Returns to shareholders
We thoroughly review the best ways to provide returns to our 
shareholders. We have a target of increasing total dividends 
per share by at least 7% a year until the financial year ending 
31  March  2013.  When  we  have  surplus  funds  we  consider 
additional returns to shareholders through special dividends 
or share buyback programmes.

Investment principles
All  of  our  investments,  whether  in  existing  businesses 
or  acquisitions,  are  subject  to  rigorous  commercial  analysis 
and demanding hurdle rates (the minimum rate of return on an 
investment) to ensure they enhance shareholder returns. We 
remain committed to our target credit rating of low single A for 
long-term debt as this provides us with a low cost of debt and 
good access to liquidity from financial institutions.

7%

Target annual 
increase in total 
dividends per share 
until March 2013

Low 
single A

Target long-term 
credit rating

28    Vodafone Group Plc Annual Report 2011

Key market review
Revenue trends continue to improve

 ■ Group organic service revenue growth improved 

during the year, with a strong result from emerging 
markets and encouraging signs of renewed growth 
in some parts of Europe.

 ■ In Europe service revenue was down 0.4%(*) during 

the year; however, this was significantly better than 
last year’s decline of 3.8%(*). We are seeing positive 
revenue trends in the more stable economies of 
northern Europe such as Germany, the UK and the 
Netherlands, while our remaining mature markets in 
Europe, particularly those impacted by government 
austerity measures, have seen declining revenue 
growth. Turkey has seen significant revenue growth 
this year, driven by improvements both in voice and 
data revenue.

 ■ Service revenue growth in our Africa, Middle East 
and Asia Pacific region was 9.5(*). Our two major 
businesses within this region, India and Vodacom, 
reported continued strong growth reflecting the 
benefits of rising mobile penetration in India and a 
more stable pricing environment; and strong take-up 
of data services in South Africa.

 ■ See operating results on pages 34 to 38 for further 
details of performance within each of our markets 
during the year. 

We have gained or held market share 
in most of our key markets

Key market performance at a glance

Key achievements

Organic service revenue growth

Country

Germany

Service revenue growth (%)(*)

EBITDA margin (%)

Operating free cash flow (£m)

 ■ Excluding the impact of regulated 

termination rate cuts, service revenue 
growth was 2.1%(*).

 ■ Strong growth in enterprise segment 
due to significant customer wins. 
 ■ Our first market to launch 4G/LTE.

0.8

37.4

2,297

Italy

Service revenue growth (%)(*)

EBITDA margin (%)

Operating free cash flow (£m)

 ■ Increased market share in a challenging 
economic and competitive environment.

 ■ A 21.5 %(*) increase in data revenue due 
to increased smartphone penetration. 
 ■ Now with 1.7 million fixed broadband 
customers (on a 100% basis), up 29%.

(2.1)

46.2

2,067

Spain

Service revenue growth (%)(*)

EBITDA margin (%)

Operating free cash flow (£m)

 ■ Extremely challenging economic 

environment and increasing 
competitive pressure.

 ■ New integrated voice and data plans 
to support smartphone adoption. 

 ■ New management in place 

(6.9)

30.4

885

since April 2011.

0.8

2011

(2.1)
2011

(2.5)

2009 

1.2

(3.5)
2010 

1.9

2009 

2010 

(4.9)

2009 

(7.0)
2010 

(6.9)
2011

 
 
 
Business review

Vodafone Group Plc Annual Report 2011    29

Our strong brand and 
increased customer 
focus, supported by 
our leading network 
performance, is 
driving our improved 
performance.

Revenue by key market (%)

17

12

  Germany 

29

11

11

8

12

Italy
  Spain
  UK 

India

  Vodacom 
   Other 

Mobile service revenue market share (%)(1) 
  2010
  2011

34

34

37

37

33

32

25

25

19(2)

18

54

53(2)

Germany

Italy

Spain

UK

India

South Africa(3)

Country

Key achievements

Organic service revenue growth

United Kingdom

 ■ Significant year-on-year improvement 

in revenue trends.

Service revenue growth (%)(*)

4.7

 ■ Data revenue increased 28.5%(*) due to 

EBITDA margin (%)

Operating free cash flow (£m)

23.4

950

increasing penetration of smartphones. 

 ■ Strong contract customer growth due 

to increased commercial focus.

India

Service revenue growth (%)(*)

EBITDA margin (%)

Operating free cash flow (£m)

Vodacom

16.2

25.6

433

 ■ Revenue growth improved through the 
year as the customer base increased 
and price declines slowed. 

 ■ Fourth successive year of gaining 

revenue market share. 

 ■ Commenced 3G services in February 2011 
with 1.5 million customers by 31 March.

4.7

2011

(4.7)
2010 

(1.1)

2009 

33(4)

14.7

16.2

2009 

2010 

2011

 ■ Strong revenue growth led by increasing 
demand for mobile broadband services. 

13.8

Service revenue growth (%)(*)

5.8

 ■ Launched WebBox service for 

EBITDA margin (%)

Operating free cash flow (£m)

33.7

1,339

internet access. 

 ■ Continued network investment with over 
3,200 base stations now 4G/LTE ready.

4.6

5.8

2009 

2010 

2011

Notes:
(1)  At 31 March (2011 estimated).
(2)  Q3 2010 and Q3 2011 data; mobile total revenue share.

(3)  Market share information relates to South Africa which is Vodacom’s largest business.
(4)   This figure reflects pro-forma growth which is organic growth adjusted to include acquired business for the whole 

of both periods.

 
 
 
 
 
30    Vodafone Group Plc Annual Report 2011

Enabling mobile healthcare
Vodafone mHealth Solutions delivers mobile 
solutions which enable the accessibility, efficiency 
and quality of healthcare. For example our ‘Nompilo’ 
project, developed with GeoMed, allows community 
caregivers in South Africa to input and access patient 
information by mobile, reducing administration time 
and costs while improving patient care through more 
effective monitoring and evaluation. The service will 
be trialled next in Tanzania and Spain. 

Sustainable business
Sustainability underpins everything we do 

50%

CO2 reduction 
target in developed 
markets versus the 
2007 baseline by 
March 2020

Strategy
Our sustainability strategy has three components:
 ■ sustainable societies: helping create more sustainable 
societies by providing communication services to meet 
the needs of people in emerging markets and facilitating 
the transition to a low carbon society;

 ■ eco-efficiency: cutting our carbon footprint in developed 
markets, reducing carbon intensity in rapidly growing 
emerging markets and minimising other environmental 
impacts; and

 ■ ethical business: ensuring responsible, ethical and honest 
behaviour throughout our operations and supply chain.

Performance for the year
Creating more sustainable societies
Our  networks,  products  and  services  have  been  making  a 
difference to people’s lives around the world and contributing to 
achieving the United Nations’ Millennium Development Goals. 

Many of our innovative services, pricing plans and products, 
such as Vodafone WebBox, Vodafone-branded handsets and 
Vodafone  M-Pesa  are  tailored  to  emerging  markets.  See 
“Focus on key areas of growth potential: Emerging markets” 
on page 20 for further information. 

Vodafone mHealth Solutions uses mobile communications to 
improve the efficiency of healthcare. In developed countries 

our focus is on remote care services, including assisted living 
and  condition  management,  saving  costs  and  improving 
patients’ quality of life, as well as mobile-based services that 
increase the efficiency of clinical trials. In emerging markets 
we  are  using  mobile  to  improve  access  to  medicine,  for 
example, ‘SMS for Life’, a supply chain management solution 
which helps clinics manage supplies of malaria drugs. It has 
successfully  improved  stock  management  in  Tanzania  and 
is  now  being  rolled  out  in  other  countries  in  collaboration 
with Novartis and other pharmaceutical companies. 

Mobile communications, particularly M2M connections, have 
been playing a part in the transition to a low carbon society by 
facilitating  the  development  of  smart  energy  grids  and 
improving the efficiency and emissions from vehicle travel (see 
“M2M services” see page 22). We have been working with British 
Gas in the UK and Italgas in Italy to provide M2M connections 
in homes for over one million smart meters to allow consumers 
to monitor and reduce their electricity and gas use. 

Eco-efficiency
Our  total  CO2  emissions  increased  by  62.6%  to  1.96  million 
tonnes principally due to the inclusion of India, South Africa, 
Ghana  and  Qatar  in  our  reporting,  and  were  approximately 
level against last year on a like-for-like basis. Our target is to 
reduce our absolute CO2 emissions in developed markets by 
50% from the 2007 financial year baseline by March 2020, and 

 
Business review

Vodafone Group Plc Annual Report 2011    31

Instant Network
Vodafone Foundation and 
Group Technology worked 
with Huawei and Telecoms 
Sans Frontieres to develop a 
portable GSM/EDGE mobile 
network that provides 
instant mobile coverage 
for emergency situations 
in under 40 minutes, which 
fits into three suitcase-size 
boxes to be transported 
by plane worldwide.

in emerging markets we are setting carbon intensity targets to 
reduce emissions per network node.

We  are  deploying  more  efficient  equipment  across  our 
network,  working  with  suppliers  to  develop  more  efficient 
equipment,  and  using  solar  and  wind  power  to  generate 
renewable energy for off-grid base stations. 

Ethical business
Our  business  and  sustainability  strategies  are  underpinned 
by our business principles and code of conduct which stress 
the importance of responsible, ethical and honest behaviour 
in  everything  we  do.  This  means  being  a  responsible 
employer, maintaining the health and safety of our employees 
and  contractors  (see  “People”  on  page  32),  ensuring  high 
standards  of  labour  and  environmental  protection  in  our 
supply chain, transparent and ethical business practices, clear 
pricing and maintaining a safe internet experience (including 
child  safety  and  privacy).  In  response  to  the  proposed 
disclosure  requirements  on  conflict  minerals  required  by 
the US Dodd-Frank legislation, we continue to strengthen our 
due diligence activities on the source and chain of custody of 
these  materials.  The  issue  of  human  rights  and  access  to 
communications  has  been  brought  into  sharp  focus  by 
continuing events in the Middle East and North Africa.

Social investment 
The  Vodafone  Foundation  and  its  network  of  27  local 
foundations continue to invest in the communities in which 
Vodafone  operates.  Specific  initiatives  include  Mobiles  for 
Good  projects  which  include  the  piloting  of  handsets  for 
women at risk of domestic violence and an instant network 
which  provides  rapid  network  coverage  for  emergencies, 
Red  Alert  SMS  fundraising  services  for  emergency  appeals 
and  its  World  of  Difference  programme  which  enables 
individuals  to  take  paid  time  to  work  for  a  charity  of  their 
choice for up to a year. We make grants to a variety of local 
charitable  organisations  meeting 
their 
communities. Total donations for the year were £49.6 million 
and  included  donations  of  £5.2  million  towards  foundation 
operating costs.

the  needs  of 

Sustainability governance
The  Executive  Committee  is  ultimately  responsible  for  our 
sustainability performance and receives a formal update every 
year, as does the Board. Each local market has a sustainability 
management  structure  and  a  system  for  monitoring 
performance  and  reporting  to  the  Group.  We  also  influence 
and  monitor  the  sustainability  performance  of  our  joint 
ventures, outsourcing partners and other organisations with 
which we work.

The  Vodafone  Sustainability  Expert  Advisory  Panel  met 
twice during the year to discuss various issues. We engage 
a  wide  range  of  stakeholders, 
including  customers, 
investors, employees, suppliers, communities, governments 
and regulators.

Our 11th annual sustainability report, which is assured by Ernst 
& Young LLP using the International Standard on Assurance 
Engagements (‘ISAE 3000’) to check adherence to the AA1000 
AccountAbility Principles Standard (‘AA1000APS’), is available 
at  www.vodafone.com/sustainability.  16  local  markets  also 
publish their own sustainability reports.

Key performance indicators(1)

Vodafone Group

Energy use (GWh)  
(direct and indirect)

Carbon dioxide emissions  
(millions of tonnes)

Percentage of energy 
sourced from renewables

Number of phones collected for 
reuse and recycling (millions)

Network equipment waste 
generated (tonnes)

Percentage of network equipment 
waste sent for reuse or recycling

2011

2010

2009

4,117 3,278 3,044

1.96

1.21

1.22

19.42

23

19

1.23

1.33

1.53

7,473 5,870 4,944

99

98

97

Note:
(1)  These performance indicators were calculated using actual or estimated 
data collected by our mobile operating companies. The data is sourced from 
invoices, purchasing requisitions, direct data measurement and estimations 
where required. The carbon dioxide emissions figures are calculated using 
the kWh/CO2 conversion factor for the electricity provided by the national 
grid, suppliers or the International Energy Agency and for other energy 
sources in each operating company. The 2011 data includes India, Ghana, 
Qatar and South Africa but excludes all other Vodacom markets. Our joint 
venture in Italy is included in all years.

Energy efficiency 
Solar and wind power 
generating renewable 
energy for our off-grid 
base stations in Spain.

32    Vodafone Group Plc Annual Report 2011

The Vodafone Way
The Vodafone Way is about a consistent way of working, 
with speed, simplicity and trust. The aim is to be an 
admired organisation which delivers through being 
customer obsessed, innovation hungry, ambitious 
and competitive, and one company with local roots. 
We launched a global recognition initiative to identify 
people who are role models for The Vodafone Way 
and have recognised over 300 ‘The Vodafone Way 
Global Heroes’.

People
Our people are integral to building  
and sustaining our success

Organisation effectiveness and change
We employed an average of around 83,900 people worldwide 
during  the  year  and  saw  an  increase  in  the  percentage  of 
women  in  senior  roles,  up  from  14.5%  to  16.5%.  People 
numbers  have  changed  in  different  areas  of  the  business 
according  to  overall  business  strategy.  For  example:  in 
Vodacom head count was increased to support the growing 
enterprise business and data; in India, we increased headcount 
to grow the business; in Ghana, to drive operational efficiency, 
we reduced headcount through redundancy and outsourcing 
of network operations, call centres and facilities; and in the UK 
we  reduced  back  office  roles  and  increased  investment  in 
customer facing activities. 

We  have  also  made  a  number  of  changes  to  our  structure, 
governance  and  accountabilities  to  help  us  concentrate  on 
our main commercial and financial priorities. These changes 
include the creation of a Group Commercial unit, expansion of 
the  role  and  scope  of  Group  Technology  to  oversee  all 
operating  companies,  the  consolidation  of  our  regional 
structure into two distinct regions, plus reporting line changes 
to align teams more closely with their functions.

Employment policies and employee relations
Our employment policies are developed to reflect local legal, 
cultural  and  employment  requirements.  We  aim  to  be 
recognised  as  an  employer  of  choice  and  therefore  seek  to 
maintain  high  standards  and  good  employee  relations 
wherever we operate. 

Our goal is to create a working culture that is inclusive for all. 
We believe that having a diverse workforce helps to meet the 
different needs of our customers across the globe. An inclusive 
culture  and  environment  is  one  which  respects,  values, 
celebrates and makes the most of the individual differences 
we each bring to Vodafone, to the benefit of our customers, 
employees,  shareholders,  business  partners  and  the  wider 
communities in which we operate. We do not condone unfair 
treatment  of  any  kind  and  offer  equal  opportunities  in  all 
aspects of employment and advancement regardless of race, 
nationality,  gender,  age,  marital  status,  sexual  orientation, 
disability,  religious  or  political  beliefs.  This  also  applies  to 
agency workers, the self-employed and contract workers who 
work  for  us.  In  our  latest  people  survey,  87%  of  employees 
agreed that Vodafone treats people fairly, regardless of their 
gender, background, age or beliefs. 

Employees by  
location (%)

15

7 5

10

13

9

41

  Germany 

Italy
  Spain
  UK 

India

  Vodacom 
   Other 

 
 
 83,900

Average employees

29

Nationalities  
in top senior  
management roles

Business review

The main emphasis of our global diversity strategy has been 
on gender diversity and to increase the number of women in 
management positions which has risen to 16.5%. Efforts to 
increase  the  percentage  further  will  continue  during  the 
2012 financial year. Our second priority has been to increase 
talent from our emerging markets in Group roles and senior 
leadership positions.

During the year we ran a series of two-and-a-half day diversity 
and  inclusion  workshops  for  over  450  people  from  human 
resources teams globally to support their senior leaders who 
had previously all attended inclusive leadership workshops in 
their local market. 

Health, safety and wellbeing
The health, safety and wellbeing of everyone affected by our 
business  activities  has  continued  to  be  a  high  priority.  The 
implementation of the Vodafone fatality prevention plan saw 
a significant reduction, of 33%, in fatalities in India, Ghana and 
Turkey, where there were 14 fatalities in those countries this 
year compared with 21 in the previous year. Sadly, across the 
Group  21  fatalities  have  occurred  this  year  including  four 
fatalities that occurred within the Vodacom Group operations, 
which are included in the Group figure for the first time this 
year.  The  Vodafone  fatality  prevention  plan  has  now  been 
rolled  out  across  Vodacom’s  subsidiaries  which  has  seen  a 
reduction in fatal incidents to one in the last six months of the 
financial  year.  Out  of  the  Group  total  17  were  third-party 
contractors  and  four  were  Vodafone  employees.  Further 
details can be found in the Group’s 2011 sustainability report. 

As  part  of  a  more  robust  governance  programme,  we 
introduced  external  health  and  safety  benchmark  reviews. 
These  reviews  evaluated  health  and  safety  management 
systems  in  several  countries,  including  New  Zealand,  Czech 
Republic, Hungary, Romania, Vodacom South Africa and Egypt. 

Culture, communications and engagement
In October 2010 we carried out our sixth annual global people 
survey. The survey measures employees’ level of engagement, 
a  combination  of  pride,  loyalty  and  motivation  and  90%  of 
those surveyed responded. We achieved an overall employee 
engagement score of 75 which means we have maintained a 
high score in employee engagement for the third year running. 

Regular, consistent and open communication is fundamental 
to  high  levels  of  employee  engagement.  Our  people  have 
access  to  information  about  our  business  through  a  global 
intranet, with local translations and content where appropriate. 
The Chief Executive communicates directly with all employees 
through regular team meetings, email and video updates and 
this is reinforced by local chief executive communications in 
all our markets. Relevant performance and change issues are 
also discussed with our employees through team meetings, 
round  table  discussions  or  through  elected  representative 
bodies in some of the European countries.

Our culture is based on The Vodafone Way. All of our senior 
leadership team (approximately 230 people) have now been 
through  the  Leading  in  The  Vodafone  Way  workshop  which 
provides a picture of how The Vodafone Way works day-to-day. 
Local  markets  will  roll  out  a  similar  programme  for  all  their 
managers.  We  have  also  created  a  community  of  ‘change 
leads’, senior leaders who meet regularly to identify what more 
can be done to further embed The Vodafone Way.

Talent and resourcing
During the year our employees continued to perform at a high 
level  and  we  strengthened  our  leadership  team.  This  was 
achieved partly by introducing talent identification tools and 
partly  by  investing  in  staff  with  high  potential  and  helping 
them with their career planning and development. Quarterly 
talent  reviews  are  held  to  discuss  performance,  succession 

Vodafone Group Plc Annual Report 2011    33

plans  and  key  individuals,  and  at  our  monthly  Executive 
Committee meetings we discuss the senior leadership roles.

A global graduate and recruitment programme was introduced 
with a target to hire 250-300 top graduates across the Group 
during  the  year.  By  31  March  2011  we  had  recruited  306.  In 
addition, we partnered with nine leading MBA schools in Europe, 
the US, Africa and India to recruit 15-20 MBA graduates for key 
management roles. 

Learning and capability development
We are committed to helping people reach their full potential 
through ongoing training and development. People identify 
and agree their development objectives with their managers 
every year as part of the performance dialogue process. Local, 
functional  and  global  learning  programmes  are  provided  to 
meet people’s development needs, delivered through a blend 
of classroom training, e-learning, coaching, mentoring and on-
the-job experience.

During  the  year  we  invested  around  £55  million  in  training 
programmes. In our most recent people survey, 72% of our 
employees  rated  the  opportunity  to  develop  the  skills  that 
they need to do their job well as good or very good.

Inspire,  our  global  leadership  development  programme  for 
high-potential managers, is in its fourth year. So far, 124 people 
have completed the programme. 

Performance, reward and recognition
We reward employees based on their performance, potential 
and contribution to the success of the business and we aim 
to  provide  competitive  and  fair  rates  of  pay  and  benefits  in 
every  country  where  we  operate.  We  also  offer  competitive 
retirement and other benefit provisions which vary depending 
on conditions and practices in local markets. 

Global  short-term  incentive  plans  are  offered  to  a  large 
percentage  of  employees  and  global  long-term  incentive 
plans are offered to our senior managers. Both plans are paid 
according to individual and company performance. 

Key performance indicators

Number of employees (1)

Nationalities in top senior 
management roles

Women in top senior 
management roles (%)

Employee turnover rates (%)(2)

2011

2010

2009
83,862 84,990 79,097

29

26

23

16.5

14.5

15

13

13.1

13

Notes:
(1)  Represents the average number of employees in our controlled and jointly  

controlled markets during the year.

(2)  Based on our controlled markets and our joint venture in Italy.

Diversity and 
inclusion
Our inclusive culture 
respects, values, 
celebrates and makes 
the most of the diversity 
of our people.

 
 
34    Vodafone Group Plc Annual Report 2011

Operating results

This section presents our operating performance, providing commentary on how the revenue and the EBITDA 
performance  of  the  Group  and  its  operating  segments  within  Europe,  Africa,  Middle  East  and  Asia  Pacific,  and 
Non‑Controlled Interests and Common Functions have developed in the last three years.

2011 financial year compared to the 2010 financial year
Group(1)(2)

Europe
£m
32,015
30,097
10,823 
5,726 

Revenue
Service revenue
EBITDA
Adjusted operating profit
Adjustments for:

Impairment losses
Other income and expense(5)

Operating profit
Non‑operating income and expense(6)
Net investment income/(financing costs)
Profit before taxation
Income tax expense
Profit for the financial year

Africa,  Non‑Controlled
Interests and
Common
Functions(3) Eliminations
£m
(94)
(63)
– 
– 

Middle East
and Asia
 Pacific 
 £m
13,304
12,292
3,999 
1,272 

£m
659
412
(152) 
4,820 

£
3.2
2.4
(0.4)
3.1 

% change

Organic(4)
2.8
2.1
(0.7) 
1.8 

2011
£m
45,884
42,738
14,670 
11,818 

(6,150) 
(72) 
5,596 
3,022 
880 
9,498
(1,628) 
7,870

2010
£m
44,472
41,719
14,735 
11,466 

(2,100)
114 
9,480 
(10)
(796)
8,674
(56)
8,618

Notes:
(1)   The Group revised its segment structure on 1 October 2010. See note 3 to the consolidated financial statements.
(2) Current period results reflect average exchange rates of £1:€1.18 and £1:US$1.56.
(3)  Common Functions primarily represent the results of the partner markets and the net result of unallocated central Group costs.
(4)  Organic growth includes Vodacom at the current level of ownership but excludes Australia following the merger with Hutchison 3G Australia on 9 June 2009.
(5)  Other income and expense for the year ended 31 March 2011 included £56 million representing the net loss on disposal of certain Alltel investments by Verizon Wireless. This is included within the 

line item “Share of results in associates” in the consolidated income statement.

(6)  Non‑operating income and expense for the year ended 31 March 2011 includes £3,019 million profit arising on the sale of the Group’s 3.2% interest in China Mobile Limited. For further details see 

“Other significant transactions” on page 49.

Revenue
Group revenue increased by 3.2% to £45,884 million and Group service 
revenue increased by 2.4% to £42,738 million. On an organic basis Group 
service  revenue  increased  by  2.1%(*),  with  a  0.8  percentage  point 
improvement between the first and second half as both Europe and AMAP 
delivered improved organic service revenue trends. 

In Europe service revenue fell by 0.4%(*) with a decline of 0.3%(*) in the 
second half of the year. Both the UK and Germany performed well delivering 
full year service revenue growth of 4.7%(*) and 0.8%(*) respectively. Spain 
continued  to  experience  economic  pressures  which  have  intensified 
competition leading to a 6.9%(*) decline in service revenue. Service revenue 
also  declined  by  2.1%(*)  in  Italy  driven  by  a  challenging  economic  and 
competitive environment combined with the impact of termination rate 
cuts. Our improved commercial offers in Turkey have delivered service 
revenue growth of 28.9%(*), despite a 52% cut in termination rates which 
was effective from 1 April 2010. Challenging economic and competitive 
conditions  continued  in  our  other  central  European  businesses  where 
service revenue growth was also impacted by mobile termination rate cuts. 
European enterprise revenue increased by 0.5%(*) with improved roaming 
activity and important customer wins. 

In AMAP service revenue grew by 9.5%(*). Vodacom continued to perform 
well, with strong data revenue growth from mobile broadband offsetting 
weaker voice revenue which was impacted by two termination rate cuts 
during the year. In India service revenue increased by 16.2%(*), driven by an 
increase in the mobile customer base and a more stable pricing environment 
towards the end of the year. In Qatar the customer base reached 757,000 by 
the end of the year, with 45% of the population now actively using Vodafone 
services less than two years after launch. On an organic basis, service 
revenue in Egypt declined by 0.8%(*) where performance was impacted by 
the socio-political unrest during the fourth quarter.

EBITDA and profit
EBITDA decreased by 0.4% to £14,670 million with a 1.1 percentage point 
decline in both the reported and organic EBITDA margin.

In Europe EBITDA decreased by 3.7%(*), with a decline in EBITDA margin of 
1.7 percentage points, primarily driven by a reduction in service revenue in 
most markets and higher investment in acquisition and retention costs, 
partially offset by operating cost efficiencies. 

In AMAP EBITDA increased by 7.5%(*), driven primarily by growth in India, 
together with improvements in Vodacom, Ghana, New Zealand and Qatar, 
partially offset by a slight decline in Egypt. The EBITDA margin fell 0.6 
percentage points(*), the two main factors behind the decline being higher 
recurring licence fee costs in India and the change in regional mix from the 
strong growth in India. 

Adjusted operating profit grew by 3.1% as a result of an increase in the 
Group’s share of results of Verizon Wireless partially offset by the decline in 
Group EBITDA. The Group’s share of results in Verizon Wireless, the Group’s 
associate in the United States, increased by 8.5%(*) primarily due to the 
expanding customer base, robust data revenue, efficiencies in operating 
expenses and lower acquisition costs partially offset by higher customer 
retention costs reflecting the increased demand for smartphones in the 
United States. 

The Group recorded other net income of £5,342 million, primarily in relation 
to a £2.8 billion net gain on the sale of the Group’s interests in China Mobile 
Limited, £1.8 billion on the settlement of a tax case and £0.5 billion from the 
disposal of investments in SoftBank Mobile Corp.

Operating profit decreased by 41.0% primarily due to higher impairment 
losses compared to the prior year. Impairment losses totalling £6,150 million 
were recorded relating to our businesses in Spain (£2,950 million), Italy 
(£1,050 million), Ireland (£1,000 million), Greece (£800 million) and Portugal 
(£350 million) primarily resulting from increased discount rates as a result of 

 
 
 
 
Performance

Vodafone Group Plc Annual Report 2011    35

increases in government bond rates together with lower cash flows within 
business  plans,  reflecting  weaker  country-level  macro  economic 
environments. The impairment loss in the prior year was £2,100 million. 

Profit for the year decreased by 8.7%.

Net investment income/(financing costs)

Investment income
Financing costs
Net investment income/(financing costs)

Analysed as:

Net financing costs before income  
from investments
Potential interest charges arising on settlement 
of outstanding tax issues(1)
Income from investments
Foreign exchange(2) 
Equity put rights and similar arrangements(3)
Interest related to the settlement of tax cases(4)
Disposal of SoftBank financial instruments(5)

2011
£m
1,309
(429)
880

2010
£m
716
(1,512)
(796)

(852)

(1,024)

(46)
83
256
95
872
472
880

(23)
145
(1)
(94)
201
–
(796)

Notes:
(1)   Excluding interest credits related a tax case settlement.
(2) Comprises foreign exchange rate differences reflected in the income statement in relation to 
certain  intercompany  balances  and  the  foreign  exchange  rate  differences  on  financial 
instruments received as consideration on the disposal of Vodafone Japan to SoftBank in April 
2006.

(3)  Includes foreign exchange rate movements, accretion expense and fair value charges. Further 

details of these options are provided on page 51.

(4)  The £872 million in the year ended 31 March 2011 relates to the settlement of a tax case and the 
£201 million in the year ended 31 March 2010 relates to the settlement of the German tax loss 
claim. 

(5)  See “Other significant transactions” on page 49.

Net  financing  costs  before  income  from  investments  decreased  from 
£1,024 million to £852 million primarily due to a reduction in net debt, 
partially offset by an increase in average interest rates for debt denominated 
in US dollars. At 31 March 2011 the provision for potential interest charges 
arising on settlement of outstanding tax issues was £398 million (31 March 
2010: £1,312 million), with the reduction primarily reflecting the settlement 
of a tax case.

Taxation
The adjusted effective tax rate for the year ended 31 March 2011 was 24.5%. 
This is in line with the adjusted effective tax rate for the year ended 31 March 
2010 of 24.0%. Tax on adjustments to derive adjusted profit before tax 
includes tax payable on the gain on the disposal of the Group’s 3.2% interest 
in China Mobile Limited.

Income tax expense includes a credit of £929 million arising as a result of the 
settlement of a tax case in July 2010. For further details see note 4 to the 
consolidated financial statements in the half-year financial report for the six 
months ended 30 September 2010. 

Earnings per share 
Adjusted earnings per share increased by 4.0% to 16.75 pence for the year 
ended 31 March 2011 due to growth in adjusted earnings and a reduction in 
shares arising from the Group’s share buyback programme. Basic earnings 
per share decreased to 15.2 pence primarily due to the £6,150 million of 
impairment charges partially offset by a gain on disposal of the Group’s 3.2% 
interest in China Mobile Limited and the settlement of a tax case.

Profit attributable to equity shareholders

Pre‑tax adjustments: 
Impairment loss
Other income and expense(1)(4)
Non‑operating income and expense(2)(4)
Investment income and financing costs(3)(4)

Taxation
Adjusted profit attributable 
to equity shareholders

Weighted average number of shares outstanding 

Basic
Diluted

2011
£m
7,968

2010
£m
8,645

6,150
72
(3,022)
(1,695)
1,505

2,100
(114)
10
(106)
1,890

(697)

(2,064)

8,776

8,471

52,408
52,748

52,595
52,849

Notes:
(1)  The year ended 31 March 2011 includes £56 million representing the net loss on disposal of 
certain Alltel investments by Verizon Wireless. This is included within the line item “Share of 
results in associates” in the consolidated income statement. 

(2) The year ended 31 March 2011 includes £3,019 million representing the profit arising on the sale 

of the Group’s 3.2% interest in China Mobile Limited.

(3)  See notes 2, 3, 4 and 5 in ”Net investment income/(financing costs)” above.
(4)  These amounts comprise ‘Other net income’ of £5,342 million

Europe(1)

Year ended 31 March 2011
Revenue
Service revenue
EBITDA
Adjusted operating profit
EBITDA margin

Year ended 31 March 2010
Revenue
Service revenue
EBITDA
Adjusted operating profit
EBITDA margin

Germany
£m

Italy
£m

Spain
£m

UK
£m

Other Eliminations
£m

£m

Europe
£m

% change
Organic

£

7,900 
7,471 
2,952 
1,548 
37.4% 

8,008 
7,722 
3,122 
1,695 
39.0% 

5,722 
5,432 
2,643 
1,903 
46.2% 

6,027 
5,780 
2,843 
2,107 
47.2% 

5,133 
4,735 
1,562 
915 
30.4% 

5,713 
5,298 
1,956 
1,310 
34.2% 

5,271 
4,931 
1,233 
348 
23.4% 

5,025 
4,711 
1,141 
155 
22.7% 

8,253 
7,787 
2,433 
1,012 
29.5% 

8,357 
7,943 
2,582 
1,084 
30.9% 

(264)
(259)
– 
– 

(297)
(295)
– 
– 

32,015 
30,097 
10,823 
5,726 
33.8% 

32,833 
31,159 
11,644 
6,351 
35.5% 

(2.5)
(3.4)
(7.1)
(9.8)

0.6 
(0.4)
(3.7)
(6.1)

Note:
(1)  The Group revised its segment structure on 1 October 2010. See note 3 to the consolidated financial statements.

  
 
 
 
36    Vodafone Group Plc Annual Report 2011

Operating results continued

Revenue declined by 2.5% reflecting a 3.2 percentage point impact from 
unfavourable foreign exchange rate movements. On an organic basis service 
revenue declined by 0.4%(*) reflecting reductions in most markets offset by 
growth in Germany, the UK, the Netherlands and Turkey. The decline was 
primarily driven by lower voice revenue resulting from continued market 
and regulatory pressure on pricing and the challenging economic climate, 
partially offset by growth in data and fixed line revenue. 

EBITDA decreased by 7.1% including a 3.5 percentage point impact from 
unfavourable  exchange  rate  movements.  On  an  organic  basis  EBITDA 
decreased by 3.7%(*), with a 1.7 percentage point decline in EBITDA margin 
resulting from a reduction in service revenue in most markets and higher 
customer investment, partially offset by operating cost savings. 

Revenue – Europe

Service revenue
Germany
Italy
Spain
UK
Other Europe
Europe

EBITDA
Germany
Italy
Spain
UK
Other Europe
Europe

Adjusted operating profit
Germany
Italy
Spain
UK
Other Europe
Europe

Organic
change
%
0.6 

M&A
activity
pps
0.1 

Foreign
exchange
pps
(3.2)

Reported
change
%
(2.5)

0.8 
(2.1)
(6.9)
4.7 
0.5 
(0.4)

(1.5)
(3.1)
(16.8)
8.0 
(2.4)
(3.7)

(4.9)
(5.9)
(27.3)
125.1 
(2.0)
(6.1)

– 
– 
– 
– 
0.5 
0.1 

– 
– 
– 
– 
0.2 
0.1 

– 
– 
– 
– 
0.3 
0.1 

(4.1)
(3.9)
(3.7)
– 
(3.0)
(3.1)

(3.9)
(3.9)
(3.3)
– 
(3.6)
(3.5)

(3.8)
(3.8)
(2.9)
– 
(4.9)
(3.8)

(3.3)
(6.0)
(10.6)
4.7 
(2.0)
(3.4)

(5.4)
(7.0)
(20.1)
8.0 
(5.8)
(7.1)

(8.7)
(9.7)
(30.2)
125.1 
(6.6)
(9.8)

Germany
Service revenue increased by 0.8%(*) driven by strong data and messaging 
revenue growth. Data revenue grew by 27.9%(*) as a result of increased 
penetration of smartphones and Superflat Internet tariffs. Mobile revenue 
remained stable in the fourth quarter despite a termination rate cut effective 
from 1 December 2010. Enterprise revenue grew by 3.6%(*) driven by strong 
customer and data revenue growth.

EBITDA declined by 1.5%(*), with a 1.6 percentage point reduction in the 
EBITDA margin. This decline was driven by increased customer acquisition 
and retention, contributed to by the launch of the iPhone in the third quarter, 
partially offset by operating cost efficiencies.

During the year we acquired LTE spectrum in Germany and launched LTE 
services  towards  the  end  of  the  year,  initially  targeting  rural  areas 
underserved by fixed broadband.

Italy
Service revenue declined by 2.1%(*) primarily driven by the challenging 
economic and competitive environment, the impact of termination rate cuts 
and customer tariff optimisation. The average contract customer base grew 
by 12.6% enabling the partial offset of these pressures. Data revenue growth 
remained strong at 21.5%(*) driven by the high level of customers migrating 
to smartphones and taking advantage of data plans. There was continued 
investment to improve quality and coverage of the network. Fixed line 
revenue continued to grow with the broadband customer base reaching 
1.7 million at 31 March 2011 on a 100% basis.

EBITDA  decreased  by  3.1%(*),  with  a  fall  in  the  EBITDA  margin  of  1.0 
percentage point, as a result of the decline in service revenue and higher 
investment in acquisition and retention costs partially offset by a reduction 
in operating expenses. 

Spain
Service  revenue  declined  by  6.9%(*)  impacted  by  continued  intense 
competition, general economic weakness and the penetration of lower 
priced tariffs into the customer base. New integrated plans were introduced 
in the third quarter in response to the demand for combined voice and data 
tariffs driven by the increase in smartphones. Data revenue grew by 14.8%(*) 
driven by mobile broadband and mobile internet. One-off items contributed 
to a 1.8 percentage point(*) improvement to service revenue growth for the 
fourth quarter. 

EBITDA declined 16.8%(*), with a 3.8 percentage point fall in the EBITDA 
margin, due to lower service revenue and proportionately higher acquisition 
and retention costs, partially offset by a reduction in operating expenses. 

UK
Service revenue increased by 4.7%(*) driven by data revenue growth due to 
increasing penetration of smartphones and mobile internet bundles and 
strong net contract customer additions, which more than offset continued 
competitive pressures and weaker prepaid revenue. The termination rate 
cuts announced in March 2011 are expected to have a significant negative 
impact on revenue growth during the 2012 financial year. 

EBITDA  increased  by  8.0%(*)  with  the  EBITDA  margin  increasing  by 
0.7 percentage points, reflecting higher service revenue partially offset 
by higher customer acquisition and retention costs.

Other Europe
Service  revenue  increased  by  0.5%(*)  with  growth  in  Turkey  and  the 
Netherlands being partially offset by declines in other markets due to the 
challenging economic environment and intense competitive factors. In 
Turkey service revenue grew by 28.9%(*) driven by strong growth in both 
data and voice revenue, despite a 52% cut in termination rates effective from 
1 April 2010. In Greece service revenue declined by 19.4%(*) with intense 
competition driving a reduction in prepaid revenue and economic factors 
leading to customer tariff optimisation. 

EBITDA declined by 2.4%(*), with declines in all markets except Turkey and 
the  Netherlands,  due  primarily  to  lower  service  revenue  and  higher 
acquisition and retention costs partially offset by operating cost efficiencies.

 
Performance

Vodafone Group Plc Annual Report 2011    37

Africa, Middle East and Asia Pacific(1)

Year ended 31 March 2011
Revenue
Service revenue
EBITDA
Adjusted operating profit
EBITDA margin

Year ended 31 March 2010
Revenue
Service revenue
EBITDA
Adjusted operating (loss)/profit
EBITDA margin

India
£m

Vodacom
 £m

Other
£m

Eliminations
£m

3,855 
3,804 
985 
15 
25.6% 

3,114 
3,069
807
(37)
25.9% 

5,479 
4,839 
1,844 
827 
33.7% 

4,450 
3,954 
1,528 
520 
34.3% 

3,971 
3,650 
1,170 
430 
29.5% 

3,526 
3,224 
977 
335 
27.7% 

(1)
(1)
– 
– 

(1)
(1)
– 
– 

Africa, 
Middle East
and Asia
Pacific
£m

13,304 
12,292 
3,999 
1,272 
30.1% 

11,089 
10,246 
3,312 
818
29.9% 

% change

Organic(2)

£

20.0 
20.0 
20.7 
55.5 

9.5 
9.5 
7.5 
8.6 

Notes:
(1)  The Group revised its segment structure on 1 October 2010. See note 3 to the consolidated financial statements. 
(2) Organic growth includes Vodacom at the current level of ownership and excludes Australia following the merger with Hutchison 3G Australia on 9 June 2009.

Revenue grew by 20.0% with an 8.5 percentage point benefit from foreign 
exchange rate movements and the full year impact of the consolidation of 
Vodacom results from 18 May 2009 partially offset by the impact of the 
creation of the Vodafone Hutchison Australia (‘VHA’) joint venture on 9 June 
2009. On an organic basis service revenue grew by 9.5%(*) despite the impact 
of MTR reductions and difficult economic environments. The growth was 
driven  by  a  strong  performance  in  India  and  continued  growth  from 
Vodacom and the rest of the region, other than Egypt where performance 
was impacted by the socio-political unrest during the fourth quarter.

EBITDA grew by 20.8% with foreign exchange rate movements contributing 
8.0 percentage points of growth. On an organic basis EBITDA grew by 7.5%(*) 
driven primarily by growth in India, together with improvements in Vodacom, 
Ghana,  Qatar  and  New  Zealand,  partially  offset  by  a  decline  in  Egypt 
following pricing pressure and socio-political unrest.

Organic
change
%

M&A
activity 
pps

Foreign
exchange
pps

Reported
change
%

9.5 

2.0 

8.5 

20.0 

Revenue –
Africa, Middle East  
and Asia Pacific

Service revenue
India 
Vodacom
Other Africa, Middle East 
and Asia Pacific
Africa, Middle East  
and Asia Pacific

EBITDA
India 
Vodacom
Other Africa, Middle East 
and Asia Pacific
Africa, Middle East  
and Asia Pacific

16.2 
5.8 

7.2

9.5

15.1
4.9

5.1

7.5

Adjusted operating profit
India 
Vodacom
Other Africa, Middle East 
and Asia Pacific
Africa, Middle East  
and Asia Pacific

134.0
5.7

2.2

8.6

– 
6.7 

(0.9)

2.2

–
4.9

10.6

5.3

–
38.2

29.2

39.9

7.7 
9.9 

6.9

8.3

7.0
10.9

4.1

8.0

6.5
15.1

(3.0)

7.0

23.9 
22.4 

13.2

20.0

22.1
20.7

19.8

20.8

140.5
59.0

28.4

55.5

India
Service revenue grew by 16.2%(*) including a 1.7 percentage point(*) benefit 
from Indus Towers, the Group’s network sharing joint venture. Growth was 
driven by a 39.0% increase in the average mobile customer base and stable 
usage per customer trends, partially offset by a fall in the effective rate per 
minute due to an increase in the penetration of lower priced tariffs into the 
customer base and strong competition in the market.

February 2011 saw the launch of commercial 3G services following the 
purchase of 3G spectrum in May 2010 and subsequent network build. By the 
end of the year 1.5 million customers had activated their 3G access.

EBITDA grew by 15.1%(*) driven by the increase in the customer base and 
economies of scale which absorbed pricing and cost pressures.

Vodacom
Service revenue grew by 5.8%(*) driven by South Africa where growth in data 
revenue of 35.9%(*)(1) offset a decline in voice revenue caused by termination 
rate cuts effective from 1 March 2010 and 1 March 2011. 

In South Africa data revenue growth was driven by a 48.9%(*) increase in data 
usage due to strong growth in mobile connect cards and smartphones. 
In addition, successful commercial activity, particularly in off-peak periods, 
drove higher voice usage during the year which partially offset the impact 
of termination rate cuts. Net customer additions returned to pre-registration 
levels for the first time in the third quarter, with the trend continuing during 
the fourth quarter with net additions of 1.2 million. 

In  Vodacom’s  operations  outside  South  Africa  service  revenue  growth 
continued  with  strong  performances  from  Tanzania  and  Mozambique. 
Trading conditions remain challenging in the Democratic Republic of Congo 
and the Gateway operations.

EBITDA grew by 4.9%(*) driven by the increase in service revenue, strong 
handset sales and lower interconnection costs, partially offset by higher 
operating expenses. 

On 1 April 2011 Vodacom refreshed its branding to more closely align with 
that of the Group.

Note:
(1)  Data revenue in South Africa grew by 41.8%(*). Excluding the impact of reclassifications between 

messaging and data revenue during the year, data revenue grew by 35.9%(*).

 
 
 
 
 
 
38    Vodafone Group Plc Annual Report 2011

Operating results continued

Other Africa, Middle East and Asia Pacific
Service revenue grew by 7.2%(*) with growth across all markets except Egypt. 
In Qatar the customer base reached 757,000 by the end of the year, with 
45% of the population now actively using Vodafone services. The decline in 
Egypt service revenue was driven by a combination of termination rate 
reductions,  competitive  pressure  on  pricing  and  socio-political  unrest 
during the fourth quarter, offset in part by strong customer and data revenue 
growth during the year. In Ghana service revenue growth of 21.0%(*) was 
supported by competitive tariffs and improved brand awareness. 

In  the  United  States  Verizon  Wireless  reported  2.6  million  net  mobile 
customer  additions  bringing  its  closing  mobile  customer  base  to  88.4 
million, a 3.1% increase. Customer growth improved in the fourth quarter of 
the year following the launch of the iPhone 4 on the Verizon Wireless 
network in February 2011. 

Service revenue growth of 5.8%(*) was driven by the expanding customer 
base  and  robust  data  revenue  primarily  derived  from  growth  in  the 
penetration of smartphones.

VHA integration remains on track and a number of important initiatives were 
completed during the financial year to begin realising the benefits of the 
merger.  Contact  centre  operations  were  consolidated  into  two  major 
centres in Hobart and Mumbai India, substantial progress was made in the 
consolidation of the retail footprint, and a major refit of retail stores is 
underway. VHA appointed new suppliers for network managed services, 
core, transmission and IT managed services.

EBITDA increased by 5.1%(*) driven by growth in Ghana, New Zealand and 
Qatar partially offset by a decline in Egypt resulting primarily from the lower 
effective price per minute but also impacted by the socio-political unrest 
during the fourth quarter.

Non‑Controlled Interests and Common Functions
Verizon Wireless(1)

The EBITDA margin remained strong despite the competitive challenges 
and economic environment. Efficiencies in operating expenses and lower 
customer acquisition costs resulting from lower volumes have been partly 
offset by a higher level of customer retention costs reflecting the increased 
demand for smartphones.

As part of the regulatory approval for the Alltel acquisition, Verizon Wireless 
was required to divest overlapping properties in 105 markets. On 26 April 
2010 Verizon Wireless completed the sale of network and licence assets in 
26 markets, encompassing 0.9 million customers, to Atlantic Tele-Network 
for US$0.2 billion. On 22 June 2010 Verizon Wireless completed the sale of 
network assets and mobile licences in the remaining 79 markets to AT&T 
Mobility for US$2.4 billion. As a result the Verizon Wireless customer base 
reduced  by  approximately  2.1  million  net  customers  on  a  100%  basis, 
partially offset by certain adjustments in relation to the Alltel acquisition.

Revenue
Service revenue
EBITDA
Interest
Tax(2)
Share of result in 
Verizon Wireless 

 2011
£m
18,711 
17,238 
7,313 
(261)
(235)

2010 
£m
17,222 
15,898 
6,689 
(298)
(205)

£
8.6 
8.4 
9.3 
(12.4)
14.6 

% change

Organic(3)
6.0
5.8
6.7

On 23 August 2010 Verizon Wireless acquired a spectrum licence, network 
assets and related customers in southwest Mississippi and in Louisiana, 
formerly owned by Centennial Communications Corporation, from AT&T Inc. 
for  cash  consideration  of  US$0.2  billion.  This  acquisition  was  made  to 
enhance Verizon Wireless’ network coverage in these two locations.

Verizon Wireless’ net debt at 31 March 2011 totalled US$9.6 billion (31 March 
2010: US$22.4 billion).

4,569 

4,112 

11.1 

8.5

Notes:
(1)  All amounts represent the Group’s share unless otherwise stated.
(2) The Group’s share of the tax attributable to Verizon Wireless relates only to the corporate entities 
held  by  the  Verizon  Wireless  partnership  and  certain  state  taxes  which  are  levied  on  the 
partnership. The tax attributable to the Group’s share of the partnership’s pre‑tax profit is 
included within the Group tax charge. 

(3)  Organic growth rates include the impact of a non‑cash revenue adjustment which was recorded 
by  Verizon  Wireless  to  defer  previously  recognised  data  revenue  that  will  be  earned  and 
recognised in future periods. Excluding this the equivalent organic growth rates for service 
revenue, revenue, EBITDA and the Group’s share of result in Verizon Wireless would have been 
6.4%(*), 6.6%(*), 8.2%(*) and 10.8%(*) respectively.

 
Performance

Vodafone Group Plc Annual Report 2011    39

2010 financial year compared to the 2009 financial year
Group(1)

Revenue
Service revenue
EBITDA
Adjusted operating profit
Adjustments for:

Impairment losses
Other income and expense

Operating profit
Non‑operating income and expense
Net financing costs
Profit before taxation
Income tax expense
Profit for the financial year

Africa,
Middle East
and Asia
 Pacific 
 £m
11,089
10,246
3,312
818

Non‑
Controlled
Interests and
Common 
Functions(2) Eliminations
£m
(117)
(83)
– 
– 

£m
667
397
(221)
4,297

Europe
£m
32,833
31,159
11,644
6,351

£
8.4
8.9
1.7
(2.5)

% change

Organic(3)
(2.3)
(1.6)
(7.4)
(7.0)

2010
£m
44,472
41,719
14,735
11,466

(2,100)
114
9,480
(10)
(796)
8,674
(56)
8,618 

2009
£m
41,017
38,294
14,490
11,757

(5,900)
−
5,857
(44)
(1,624)
4,189
(1,109)
3,080

Notes:
(1)   2010 results reflect average exchange rates of £1:€1.13 and £1:US$1.60. 
(2) Common Functions primarily represents the results of the partner markets and the net result of unallocated central Group costs and excludes income from intercompany royalty fees.
(3)   Organic growth includes India and Vodacom (except the results of Gateway) at the current level of ownership but excludes Australia following the merger with Hutchison 3G Australia on 9 June 2009. 

Revenue
Group  revenue  increased  by  8.4%  to  £44,472  million,  with  favourable 
exchange rates contributing 5.7 percentage points of growth and merger 
and acquisition activity contributing 5.0 percentage points. During the 
year the Group acquired an additional 15% stake in Vodacom and fully 
consolidated its results from 18 May 2009.

Group service revenue increased by 8.9% to £41,719 million, while organic 
service  revenue  declined  by  1.6%(*).  Service  revenue  was  impacted  by 
challenging economic conditions in Europe offset by growth in Africa, 
Middle East and Asia Pacific. 

In Europe service revenue fell 3.8%(*), a 2.1 percentage point decline on the 
previous year reflecting challenging economic conditions in most markets, 
regulatory pressures on pricing, offset by growth in Italy, Turkey and the 
Netherlands. The decline was primarily driven by reduced voice revenue 
resulting from continued market and regulatory pressure on pricing and 
slower usage growth partially offset by growth in data and fixed line. Turkey 
returned to growth in the second half of the financial year with service 
revenue  growing  31.3%(*)  in  the  fourth  quarter.  Romania  experienced 
intense competition throughout the year with service revenue declining 
19.9%(*). Mobile termination rate cuts in the region which became effective 
during the year, contributed 2.4 percentage points to the decline in service 
revenue. Data revenue grew by 17.7%(*) due to an increase in data plans sold 
with smartphones and good PC connectivity revenue across the region. 
Fixed line revenue increased by 7.5%(*) with the number of fixed broadband 
customers reaching 5.4 million at 31 March 2010, a net increase of 960,000 
customers during the financial year. 

In Africa, Middle East and Asia Pacific service revenue rose by 7.5%(*) due to 
strong growth in Vodacom and India. India’s service revenue increased by 
14.7%(*), 4.7 percentage points of which was delivered by the network 
sharing joint venture Indus Towers with the remainder being driven by a 
46.7% increase in the mobile customer base offset in part by a decline in 
mobile voice pricing. In Egypt service revenue grew by 1.3%(*) and Qatar 
increased its mobile customer base to 465,000, following the launch of 
services in July. 

Operating profit
EBITDA increased by 1.7% to £14,735 million, with favourable exchange 
rates contributing 5.8 percentage points and the impact of merger and 
acquisition activity, primarily the full consolidation of Vodacom, contributing 
3.3 percentage points to EBITDA growth. 

In Europe, EBITDA decreased by 8.9%(*), with a decline in the EBITDA margin 
of 1.5 percentage points, primarily driven by the downward revenue trend, 
reduced  EBITDA  margins  across  the  majority  of  Europe,  investment  in 
Turkey to drive growth in the second half of the financial year and the 
growth of lower margin fixed line operations partially offset by operating and 
direct cost savings. 

In Africa, Middle East and Asia Pacific EBITDA increased by 5.5%(*) due to 
strong revenue growth in Vodacom and India, combined with direct and 
customer cost savings partially offset by declines in other markets due to 
pricing and recessionary pressure and the start-up in Qatar. 

Operating profit increased primarily due to changes in impairment losses. 
In the 2010 financial year, the Group recorded net impairment losses of 
£2,100 million. Vodafone India was impaired by £2,300 million primarily due 
to intense price competition following the entry of a number of new operators 
into the market. This was partially offset by a £200 million reversal in relation 
to Vodafone Turkey resulting primarily from movements in discount rates. 
In the prior year impairment losses of £5,900 million were recorded.

Adjusted operating profit decreased by 2.5%, or 7.0%(*) on an organic basis, 
with a 6.0 percentage point contribution from favourable exchange rates, 
whilst  the  impact  of  merger  and  acquisition  activity  reduced  adjusted 
operating profit growth by 1.5 percentage points.

The share of results in Verizon Wireless, the Group’s associate in the US, 
increased by 8.0%(*) primarily due to the expanding customer base, robust 
data revenue and operating expenses efficiencies partially offset by higher 
customer acquisition and retention costs. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
40    Vodafone Group Plc Annual Report 2011

Operating results continued

Net financing costs

Investment income
Financing costs
Net financing costs

Analysed as:

Net financing costs before dividends  
from investments
Potential interest charges arising on 
settlement  
of outstanding tax issues(1)
Dividends from investments
Foreign exchange(2) 
Equity put rights and similar arrangements(3)
Interest on settlement of German tax claim(4)

2010
£m
716 
(1,512)
(796)

2009
£m
795
(2,419)
(1,624)

(1,024)

(1,480)

(23) 
145 
(1)
(94)
201
(796)

81
110
235
(570)
–
(1,624)

Income tax expense includes a credit of £2,103 million arising from the 
German tax authorities’ decision that €15 billion of losses booked by a 
German subsidiary in 2001 are tax deductible. The credit includes benefits 
claimed in respect of prior years as well as the recognition of a deferred tax 
asset for the potential use of losses in future tax years.

Earnings per share 
Adjusted earnings per share decreased by 6.2% to 16.11 pence for the year 
ended 31 March 2010 due the prior year tax benefit discussed above. Basic 
earnings per share increased to 16.44 pence primarily due to the impairment 
losses of £5,900 million in relation to Spain, Turkey and Ghana in the prior 
year compared to net impairment losses of £2,100 million in 2010 and the 
income tax credit arising from the German tax settlement discussed above.

Profit attributable to equity shareholders

Notes:
(1)   Excluding interest on settlement of German tax claim.
(2)  Comprises foreign exchange differences reflected in the income statement in relation to certain 
intercompany balances and the foreign exchange differences on financial instruments received 
as consideration in the disposal of Vodafone Japan to SoftBank in April 2006. 

(3)   Primarily represents foreign exchange movements and accretion expense. Further details of 

Pre‑tax adjustments: 

Impairment losses, net
Other income and expense
Non‑operating income and expense
Investment income and financing costs(1)

these options are provided on page 51.
(4)   See “Taxation” below for further details.

2010
£m
8,645

2,100
(114)
10 
(106)
1,890

2009
£m
3,078

5,900
–
44
335
6,279

Net financing costs before dividends from investments decreased from 
£1,480 million to £1,024 million primarily due to the impact of significantly 
lower  interest  rates  given  our  preference  for  floating  rate  borrowing, 
partially offset by the 13.4% increase in average net debt being offset by 
changes in the currency mix of debt. At 31 March 2010 the provision for 
potential interest charges arising on settlement of outstanding tax issues 
was £1,312 million (31 March 2009: £1,635 million).

Taxation
The effective tax rate was 0.6% (2009: 26.5%). This rate was lower than our 
weighted average statutory tax rate principally due to the impact of the 
agreement of the German write down losses (see note 6 to the consolidated 
financial  statements)  and  also  the  ongoing  benefits  from  our  internal 
capital structure.

Taxation
Adjusted profit attributable to equity 
shareholders

(2,064)

(300)

8,471

 9,057

Weighted average number of shares outstanding  Million
52,595 
52,849 

Basic
Diluted

Million
52,737
52,969

Note:
(1)  See notes 1 and 2 in “Net financing costs” to the left. 

Europe

Year ended 31 March 2010
Revenue
Service revenue
EBITDA
Adjusted operating profit
EBITDA margin

Year ended 31 March 2009
Revenue
Service revenue
EBITDA
Adjusted operating profit
EBITDA margin

Germany
£m

Italy
£m

Spain
£m

UK
£m

Other Eliminations
£m

£m

Europe
£m

% change
Organic

£

8,008 
7,722 
3,122 
1,695 
39.0% 

7,847
7,535
3,225 
1,835 
41.1% 

6,027 
5,780 
2,843 
2,107 
47.2% 

5,547
5,347
2,565 
1,839 
46.2% 

5,713 
5,298 
1,956 
1,310 
34.2% 

5,812
5,356
2,034 
1,421 
35.0% 

5,025 
4,711 
1,141 
155 
22.7% 

5,392
4,912
1,368 
328 
25.4% 

8,357
7,943
2,582
1,084
30.9%

8,514
8,070
2,920
1,406
34.3%

(297)
(295)
– 
– 

(343)
(343)
– 
– 

32,833
31,159
11,644
6,351
35.5%

32,769
30,877
12,112
6,829
37.0%

0.2
0.9
(3.9)
(7.0)

(4.5)
(3.8)
(8.9)
(12.6)

 
 
Performance

Vodafone Group Plc Annual Report 2011    41

Italy
Service revenue growth was 1.9%(*) with strong growth in data revenue, 
driven by higher penetration of PC connectivity devices and mobile internet 
services, and fixed revenue. The continued success of dual branding led to 
a closing fixed broadband customer base of 1.3 million on a 100% basis. 
Increased regulatory, economic and competitive pressures led to the fall in 
voice revenue partially mitigated through initiatives to stimulate customer 
spending and the continued growth in high value contract customers. 
Mobile  contract  customer  additions  were  strong  both  in  consumer 
and enterprise segments and the closing contract customer base was up 
by 14.5%. 

EBITDA increased by 4.3%(*) and EBITDA margin increased by 1.0 percentage 
point as a result of increased revenue, continued operational efficiencies 
and cost control. 

Spain
Full year service revenue declined by 7.0%(*) primarily due to a decline in 
voice revenue which was driven by continued intense competition and 
economic weakness, including high unemployment, termination rate cuts 
effective from April and October 2009 and increased involuntary churn. In 
the fourth quarter the service revenue decline improved to 6.2%(*) as voice 
usage increased due to further penetration of our flat rate tariffs and fixed 
line revenue continued to grow with 0.6 million fixed broadband customers 
by the end of the financial year. 

EBITDA declined 9.9%(*) and the EBITDA margin decreased by 0.8 percentage 
points as the decline in service revenue, the increase in commercial costs 
and the dilutive effect of lower margin fixed line services more than offset 
the reduction in overhead costs.

UK
Service revenue declined by 4.7%(*) with lower voice revenue primarily due 
to a mobile termination rate reduction effective from July 2009, continued 
intense  competition  and  economic  pressures  resulting  in  customers 
optimising bundle usage and lower roaming revenue. These were partially 
offset by higher messaging revenue, strong growth in data revenue driven 
by the success of mobile internet bundles and higher wholesale revenue 
derived from existing MVNO agreements. The decline in the fourth quarter 
slowed to 2.6%(*) driven by higher data growth and the impact of mobile 
customer additions achieved through the launch of new products and 
expanded indirect distribution channels. 

The 17.7%(*) decline in EBITDA was primarily due to lower service revenue 
and  increased  customer  investment  partially  offset  by  cost  efficiency 
initiatives, including streamlined processes, outsourcing and reductions in 
publicity and consultancy.

Revenue increased by 0.2% benefiting from exchange rate movements. On 
an organic basis service revenue declined by 3.8%(*) reflecting reductions in 
most markets partially offset by growth in Italy, Turkey and the Netherlands. 
The decline was primarily driven by reduced voice revenue resulting from 
continued market and regulatory pressure on pricing and slower usage 
growth as a result of the challenging economic climate. This was partially 
offset by growth in data and fixed line revenue. 

EBITDA decreased by 3.9% resulting from an organic decline partially offset 
by a positive contribution from foreign exchange rate movements. On an 
organic basis, EBITDA decreased by 8.9%(*) resulting from a decline in organic 
service  revenue  in  most  markets  and  increased  customer  investment 
partially offset by operating and direct cost savings. The EBITDA margin 
declined 1.5 percentage points. 

Revenue – Europe

Service revenue
Germany
Italy
Spain
UK
Other
Europe

EBITDA
Germany
Italy
Spain
UK
Other
Europe

Adjusted operating profit
Germany
Italy
Spain
UK
Other
Europe

Organic
change
%
(4.5)

M&A
activity
pps
0.1

Foreign
exchange
pps
4.6

Reported
change
%
0.2

(3.5)
1.9 
(7.0)
(4.7)
(6.0)
(3.8)

(8.9)
4.3 
(9.9)
(17.7)
(16.0)
(8.9)

(13.2)
7.8 
(13.8)
(58.3)
(27.7)
(12.6)

–
–
–
0.6
–
0.1

–
–
–
1.1
–
0.1

(0.1)
– 
– 
5.6 
– 
0.1

6.0
6.2
5.9
–
4.4
4.6

5.7
6.5
6.1
–
4.4
4.9

5.7
6.8
6.0
–
4.8
5.5

2.5
8.1
(1.1)
(4.1)
(1.6) 
0.9 

(3.2)
10.8 
(3.8)
(16.6)
(11.6)
(3.9)

(7.6)
14.6 
(7.8)
(52.7)
(22.9)
(7.0)

Germany
Service revenue declined by 3.5%(*) driven by a 5.0%(*) reduction in mobile 
revenue partly offset by a 1.3%(*) improvement in fixed line revenue. The 
mobile revenue decline was driven by a decrease in voice revenue impacted 
by  a  termination  rate  cut  effective  from  April  2009,  reduced  roaming, 
competitive pressure and continued tariff optimisation by customers. The 
service revenue decline in the fourth quarter slowed to 1.6%(*) with mobile 
revenue declining 1.8%(*) driven by the acceleration in data growth and 
improved  usage  trends.  Data  revenue  benefited  from  an  increase  in 
Superflat Internet tariff penetration to over 500,000 customers, a 46% 
increase in smartphones and an 85% increase in active Vodafone Mobile 
Connect cards compared with the previous year. 

Fixed line revenue growth of 1.3%(*) was supported by a 0.4 million increase 
in  fixed  broadband  customers  to  3.5  million  at  31  March  2010  and  a 
0.2 million increase in wholesale fixed broadband customers to 0.4 million 
at 31 March 2010. 

EBITDA declined by 8.9%(*) driven by lower service revenue and investment 
in customer acquisition and retention offset in part by lower interconnect 
costs and a reduction of operating expenses principally from fixed and 
mobile integration synergies.

 
 
 
42    Vodafone Group Plc Annual Report 2011

Operating results continued

Other Europe
Service revenue decreased by 6.0%(*) with declines in all countries except the Netherlands and Turkey, which returned to growth in the second half of the 
year, as all markets were impacted by the economic downturn. In the Netherlands service revenue increased 3.0%(*) benefiting from strong growth in visitor 
revenue. Service revenue in Turkey increased by 31.3%(*) in the fourth quarter driven by an improving trend in outgoing mobile revenue. The quality and 
mix of customers continued to improve, with Vodafone remaining the market leader in mobile number portability in Turkey. In Romania service revenue 
declined by 19.9%(*) due to intense competition throughout the year, mobile termination rate cuts and the continued impact on ARPU resulting from local 
currency devaluation against the euro, as tariffs are quoted in euros while household incomes are earned in local currency. In the Czech Republic and 
Hungary the decline in service revenue was driven by mobile termination rate cuts which became effective during the year, impacting incoming mobile 
voice revenue and challenging economic conditions. Vodafone launched its 3G network services in the Czech Republic during the fourth quarter. Service 
revenue in Greece declined by 14.5%(*) primarily due to a mobile termination rate cut effective from January 2009, tariff changes and a particularly tough 
economic and competitive climate. Service revenue in Ireland declined due to a combination of recessionary and competitive factors. In Portugal there 
was a termination rate reduction effective from April 2009 which contributed to a fall in service revenue of 4.9%(*).

EBITDA declined by 16.0%(*) mainly due to a reduction in service revenue coupled with turnaround investment in Turkey. The significant service revenue 
growth in the second half of the financial year in Turkey was driven by investment and improvement in many areas of the business. These led to higher 
operating costs which, when coupled with increased interconnect costs arising from the introduction of new “any network” tariffs plans, resulted in 
negative EBITDA for the financial year. In Romania EBITDA decreased by 26.5%(*) due to the revenue decline but this was partially offset by strong cost 
reduction initiatives in all areas. The EBITDA margin fell by 3.4 percentage points with declines in all markets except the Netherlands, Portugal, Czech 
Republic and Hungary. The decline in service revenue was partially offset by lower customer costs and a reduction in operating expenses. 

Africa, Middle East and Asia Pacific

Year ended 31 March 2010
Revenue
Service revenue
EBITDA
Adjusted operating profit
EBITDA margin

Year ended 31 March 2009
Revenue
Service revenue
EBITDA
Adjusted operating profit
EBITDA margin

India
£m

Vodacom
 £m

Other
£m

Eliminations
£m

3,114
3,069
807
(37)
25.9%

2,689
2,604
717
(30)
26.7%

4,450
3,954
1,528
520
34.3%

1,778
1,548
606
373
34.1%

3,526
3,224
977
335
27.7%

3,258
2,953
1,072
580
32.9%

(1)
(1)
–
–

(2)
(2)
–
–

Africa, 
Middle East
and Asia
Pacific
£m

11,089
10,246
3,312
818
29.9%

7,723
7,103
2,395
923
31.0%

% change

Organic(1)

£

43.6
44.2
38.3
(11.4)

6.1 
7.5 
5.5 
(0.3) 

Note:
(1)    Organic growth includes Vodacom (except the results of Gateway) at the current level of ownership and includes India but excludes Australia following the merger with Hutchison 3G Australia on 

9 June 2009. 

Revenue increased by 43.6% benefiting from the treatment of Vodacom as a subsidiary and the full consolidation of its results from 18 May 2009 combined 
with a significant benefit from foreign exchange rate movements, offset in part by the impact of the creation of a joint venture in June 2009 between 
Vodafone Australia and Hutchison 3G Australia. On an organic basis service revenue increased by 7.5%(*) reflecting a 51% increase in the mobile customer 
base and continued strong data revenue growth partially offset by a decline in mobile voice pricing. India contributed around 64% of the region’s organic 
service revenue growth.

 
 
Performance

Vodafone Group Plc Annual Report 2011    43

EBITDA increased by 38.3%, also benefiting from the full consolidation of 
Vodacom and positive foreign exchange rate movements, offset in part by 
the creation of the joint venture in Australia. On an organic basis EBITDA 
increased by 5.5%(*) with EBITDA margin decreasing due to turnaround 
investment in Ghana, the competitive pricing environment in India and the 
impact of launching services in Qatar.

Organic
change
%

M&A
activity 
pps

Foreign
exchange
pps

Reported
change
%

6.1

25.2

12.3

43.6

Other Africa, Middle East and Asia Pacific
Service revenue increased by 2.9%(*) driven by the performance of Egypt 
and Qatar. In Egypt service revenue grew by 1.3%(*) as pressure on voice 
pricing  and  a  1.0%  impact  of  retrospective  mobile  termination  rate 
reductions introduced in the fourth quarter was offset by 31% growth in the 
average customer base and 64.2%(*) growth in data and fixed line revenue, 
with  data  driven  by  increased  penetration  of  mobile  internet  devices. 
Having launched services in July 2009, Qatar increased its mobile customer 
base to 465,000 customers at 31 March 2010, representing 28% of the 
total population.

EBITDA declined 4.8%(*) with a 5.2% decline in EBITDA margin due to pricing, 
recessionary pressures and the impact of start-up costs in Qatar offset in 
part by efficiency savings.

14.7
4.6 
2.9

–
112.0
(3.3)

3.2
38.8 
9.6 

17.9
155.4
9.2

7.5

24.9

11.8 

44.2 

On 9 June 2009 Vodafone Australia successfully completed its merger with 
Hutchison 3G Australia to form a 50:50 joint venture, Vodafone Hutchison 
Australia Pty Limited. Since the merger the joint venture has performed well 
delivering 8% pro-forma service revenue growth in the fourth quarter and 
cost synergies to date of £65 million, in line with management’s expectations. 

Revenue –
Africa, Middle East  
and Asia Pacific

Service revenue
India 
Vodacom
Other
Africa, Middle East  
and Asia Pacific

EBITDA
India 
Vodacom
Other
Africa, Middle East  
and Asia Pacific

9.2
10.4 
(4.8)

–
101.8
(11.6)

3.4
39.9 
7.5 

12.6
152.1 
(8.9)

5.5

20.5 

12.3 

38.3 

Adjusted operating profit
India 
Vodacom
Other
Africa, Middle East  
and Asia Pacific

30.7
12.5 
(19.7)

–
3.1 
(27.6)

(7.4)
23.8 
5.1 

23.3
39.4 
(42.2)

(0.3)

(22.3)

11.2 

(11.4)

India
Service revenue grew by 14.7%(*) for the year, with fourth quarter growth of 
6.5%(*) including a 0.3 percentage point(*) benefit from Indus Towers. The 
contribution to India’s revenue growth from Indus Towers for the fourth 
quarter was lower than in the third quarter as the fourth quarter represented 
the first anniversary of significant revenue being earned from the network 
sharing joint venture. Mobile service revenue growth was driven by the 
increase in the customer base, with record net additions for the quarter 
of 9.5 million, partially offset by ongoing competitive pressure on mobile 
voice pricing. Customer penetration in the Indian mobile market reached 
an  estimated  50%  at  31  March  2010  representing  an  increase  of 
16.0 percentage points compared to 31 March 2009. 

EBITDA grew by 9.2%(*) driven by the increased customer base and the 37.6% 
increase in total mobile minute usage during the year, with costs decreasing 
as a percentage of service revenue despite the pressure on pricing. Network 
expansion continued with the addition of 9,000 base stations by Indus 
Towers and an additional 16,000 by Vodafone Essar.

Vodacom
Service revenue grew by 4.6%(*) driven by a robust performance in South 
Africa offset by revenue declines in Tanzania and the Democratic Republic 
of  Congo.  Data  revenue  increased  by  32.9%(*)  driven  by  increased 
penetration of mobile broadband and higher mobile internet usage. The 
introduction of prepaid customer registration in South Africa negatively 
impacted  customer  growth  in  the  year  and  mobile  termination  rate 
reductions are expected to reduce growth in the 2011 financial year, with 
the first reduction taking effect from 1 March 2010. 

EBITDA increased by 10.4%(*) driven by the increase in service revenue and 
lower direct costs and regulatory fees in South Africa.

Non‑Controlled Interests and Common Functions
Verizon Wireless(1)

Revenue
Service revenue
EBITDA
Interest
Tax(2)
Non‑controlling interests
Discontinued operations
Group’s share of result in 
Verizon Wireless 

 2010
£m
17,222
15,898 
6,689 
(298)
(205)
(80)
93 

2009 
£m
14,085
12,862 
5,543 
(217) 
(198) 
(78) 
57

4,112

3,542

£
22.3 
23.6 
20.7 
37.3 
3.5 
2.6 
63.2 

16.1 

% change
Organic
5.0 
6.3 
4.4 

8.0 

Notes:
(1)  All amounts represent the Group’s share unless otherwise stated. 
(2)  The Group’s share of the tax attributable to Verizon Wireless relates only to the corporate entities 
held  by  the  Verizon  Wireless  partnership  and  certain  state  taxes  which  are  levied  on  the 
partnership. The tax attributable to the Group’s share of the partnership’s pre‑tax profit is 
included within the Group tax charge.

In the United States Verizon Wireless reported 3.4(3) million net mobile 
customer  additions  bringing  its  closing  mobile  customer  base  to 
85.7(3) million, up 4.3%(3). Customer growth reflected recent market trends 
towards the prepaid segment alongside market leading customer churn.

Service revenue growth of 6.3%(*) was driven by the expanding customer 
base and robust data revenue derived from growth in multimedia handsets 
and smartphones. 

The EBITDA margin remained strong despite the tougher competitive and 
economic environment. Efficiencies in operating expenses have been partly 
offset  by  a  higher  level  of  customer  acquisition  and  retention  costs, 
particularly for high-end devices including smartphones.

The integration of the recently acquired Alltel business is going according to 
plan.  Store  rebranding  is  complete  and  network  conversions  are  well 
underway and on track. As part of the regulatory approval for the Alltel 
acquisition, Verizon Wireless is required to divest overlapping properties in 
105 markets. On 26 April 2010 Verizon Wireless completed the sale of 
network and licence assets in 26 markets, corresponding to 0.9 million 
customers, to Atlantic Tele-Network for US$0.2 billion. Verizon Wireless 
has agreed to sell the network assets and mobile licences in the remaining 
79 markets, corresponding to approximately 1.5 million customers, to AT&T 
for US$2.4 billion. This transaction remains subject to receipt of regulatory 
approval and is expected to complete by 30 June 2010.

Other Non-Controlled Interests
The share of profit in SFR increased reflecting the foreign exchange benefits 
upon translation of the results into sterling.

Note:
(3)  Customers have been restated to reflect retail customers only, as reported externally by 

Verizon Wireless.

 
44    Vodafone Group Plc Annual Report 2011

Guidance

2012 financial year and medium‑term guidance

2011 financial year

Guidance – May 2010(1)
Guidance – November 2010(1)
2011 performance on guidance basis(3)
Foreign exchange(1)
Verizon Wireless(2)
2011 reported performance(3)

Adjusted
operating
profit
£bn
11.2 – 12.0
11.8 – 12.2
12.2
(0.3)
(0.1)
11.8

Free
cash flow
£bn
> 6.5
> 6.5
7.2
(0.2)
–
7.0

Notes:
(1)   The Group’s guidance reflected assumptions for average exchange rates for the 2011 financial 
year  of  approximately  £1:€1.15  and  £1:US$1.50.  Actual  exchange  rates  were  £1:€1.18  and 
£1:US$1.56.

(2) The Group’s guidance did not include the impact of the revenue recognition and Alltel related 

adjustments in Verizon Wireless. 
(3)  After Verizon iPhone launch costs.

Adjusted operating profit
Free cash flow

2011
actual
performance
£bn

2012
guidance
£bn
11.8 11.0 – 11.8
6.0 – 6.5
7.0

2012 financial year
Adjusted operating profit is expected to be in the range of £11.0 billion to 
£11.8 billion, reflecting the loss of our £0.5 billion share of profits from SFR 
as a result of the disposal of our 44% stake. 

Free cash flow is expected to be in the range of £6.0 billion to £6.5 billion, 
reflecting  continued  strong  cash  generation  offset  by  the  £0.3  billion 
reduction in dividends from China Mobile Limited and SFR in the 2012 
financial year, and the more limited working capital improvements available 
going forward. Capital expenditure is expected to be at a similar level to last 
year on a constant currency basis.

Medium‑term guidance
The execution of the updated strategy is targeted to achieve annual growth 
in organic service revenue of between 1% and 4% in the period to 31 March 
2014. We expect that the Group EBITDA margin will stabilise by the end of 
this period.

As a result of the loss of £0.5 billion of cash dividends from our disposals of 
stakes in China Mobile Limited and SFR, we expect that annual free cash 
flow generation will now be in the £5.5 billion to £6.5 billion range in the 
period to March 2014, underpinning the three year 7% per annum dividend 
per share growth target issued in May 2010. We continue to expect that 
total dividends per share will be no less than 10.18 pence for the 2013 
financial year.

The free cash flow target range excludes any incremental benefit that we 
derive from our strategy to generate liquidity or incremental cash flow from 
non-controlled interests of the Group such as Verizon Wireless and Polkomtel.

Assumptions
Guidance for the 2012 financial year and the medium-term is based on our 
current assessment of the global economic outlook and assumes foreign 
exchange rates of £1:€1.15 and £1:US$1.60. It excludes the impact of licence 
and  spectrum  purchases,  material  one-off  tax  related  payments  and 
restructuring costs and assumes no material change to the current structure 
of the Group.

With respect to the 7% per annum dividend per share growth target, as the 
Group’s free cash flow is predominantly generated by companies operating 
within the euro currency zone, we have assumed that the euro to sterling 
exchange rate remains within 10% of the above guidance exchange rate.

Actual exchange rates may vary from the exchange rate assumptions used. 
A 1% change in the euro to sterling exchange rate would impact adjusted 
operating profit and free cash flow by approximately £50 million and a 1% 
change  in  the  dollar  to  sterling  exchange  rate  would  impact  adjusted 
operating profit by approximately £50 million.

 
Performance

Vodafone Group Plc Annual Report 2011    45

Principal risk factors and uncertainties

The following discussion of principal risk factors and uncertainties identifies the most significant risks that may 
adversely affect our business, operations, liquidity, financial position or future performance. Additional risks not 
presently known to us, or that we currently deem less material, may also impact our business. This section should 
be read in conjunction with the “Forward-looking statements” on page 148 of this document.

Adverse macroeconomic conditions in the markets in which we 
operate could impact our results of operations. 
Adverse  macroeconomic  conditions  and  deterioration  in  the  global 
economic  environment,  such  as  further  economic  slowdown  in  the 
markets in which we operate, may lead to a reduction in the level of demand 
from our customers for existing and new products and services. In difficult 
economic  conditions,  consumers  may  seek  to  reduce  discretionary 
spending by reducing their use of our products and services, including data 
services,  or  by  switching  to  lower-cost  alternatives  offered  by  our 
competitors. Similarly, under these conditions the enterprise customers 
that we serve may delay purchasing decisions, delay full implementation 
of service offerings or reduce their use of our services. In addition, adverse 
economic conditions may lead to an increased number of our consumer 
and enterprise customers that are unable to pay for existing or additional 
services. If these events were to occur it could have a material adverse 
effect on our results of operations.

The continued volatility of worldwide financial markets may have 
a negative impact on our access to finance. 
Our key sources of liquidity in the foreseeable future are likely to be cash 
generated from operations and borrowings through long-term and short-
term issuances in the capital markets as well as committed bank facilities. 
Due to volatility experienced in capital and credit markets around the 
world,  new  issuances  of  debt  securities  may  experience  decreased 
demand. Adverse changes in credit markets or our credit ratings could 
increase the cost of borrowing and banks may be unwilling to renew credit 
facilities on existing terms. Any of these factors could have a negative 
impact on our access to finance.

Regulatory decisions and changes in the regulatory environment 
could adversely affect our business. 
As we have ventures in a large number of geographic areas, we must 
comply  with  an  extensive  range  of  requirements  that  regulate  and 
supervise  the 
licensing,  construction  and  operation  of  our 
telecommunications  networks  and  services.  In  particular,  there  are 
agencies  which  regulate  and  supervise  the  allocation  of  frequency 
spectrum and which monitor and enforce regulation and competition laws 
which apply to the mobile telecommunications industry. Decisions by 
regulators regarding the granting, amendment or renewal of licences, to us 
or to third parties, could adversely affect our future operations in these 
geographic areas. In addition, other changes in the regulatory environment 
concerning the use of mobile phones may lead to a reduction in the usage 
of mobile phones or otherwise adversely affect us. Additionally, decisions 
by regulators and new legislation, such as those relating to international 
roaming charges and call termination rates, could affect the pricing for, or 
adversely affect the revenue from, the services we offer. Further details on 
the regulatory framework in certain countries and regions in which we 
operate, and on regulatory proceedings, can be found in “Regulation” on 
page 140.

Increased competition may reduce our market share and revenue. 
We face intensifying competition and our ability to compete effectively will 
depend  on,  among  other  things,  our  network  quality,  capacity  and 
coverage, pricing of services and equipment, quality of customer service, 
development of new and enhanced products and services in response to 
customer demands and changing technology, reach and quality of sales 
and distribution channels and capital resources. Competition could lead to 
a reduction in the rate at which we add new customers, a decrease in the 
size of our market share and a decline in our ARPU as customers choose to 

receive telecommunications services or other competing services from 
other providers. Examples include but are not limited to competition from 
internet based services and MVNOs.

The focus of competition in many of our markets continues to shift from 
customer  acquisition  to  customer  retention  as  the  market  for  mobile 
telecommunications  has  become  increasingly  penetrated.  Customer 
deactivations are measured by our churn rate. There can be no assurance 
that  we  will  not  experience  increases  in  churn  rates,  particularly  as 
competition intensifies. An increase in churn rates could adversely affect 
profitability because we would experience lower revenue and additional 
selling costs to replace customers or recapture lost revenue.

Increased competition has also led to declines in the prices we charge for 
our mobile services and is expected to lead to further price declines in the 
future. Competition could also lead to an increase in the level at which we 
must provide subsidies for handsets. Additionally, we could face increased 
competition should there be an award of additional licences in jurisdictions 
in which a member of our Group already has a licence.

Delays in the development of handsets and network compatibility 
and components may hinder the deployment of new technologies.
Our  operations  depend  in  part  upon  the  successful  deployment  of 
continuously  evolving  telecommunications  technologies.  We  use 
technologies  from  a  number  of  vendors  and  make  significant  capital 
expenditure in connection with the deployment of such technologies. 
There can be no assurance that common standards and specifications will 
be achieved, that there will be inter-operability across Group and other 
networks, that technologies will be developed according to anticipated 
schedules, that they will perform according to expectations or that they will 
achieve commercial acceptance. The introduction of software and other 
network  components  may  also  be  delayed.  The  failure  of  vendor 
performance or technology performance to meet our expectations or the 
failure of a technology to achieve commercial acceptance could result in 
additional capital expenditure by us or a reduction in our profitability.

We may experience a decline in revenue or profitability 
notwithstanding our efforts to increase revenue from the 
introduction of new services.
As part of our strategy we will continue to offer new services to our existing 
customers and seek to increase non-voice service revenue as a percentage 
of total service revenue. However, we may not be able to introduce these 
new services commercially or may experience significant delays due to 
problems  such  as  the  availability  of  new  mobile  devices,  higher  than 
anticipated prices of new devices or availability of new content services. In 
addition, even if these services are introduced in accordance with expected 
time schedules, there is no assurance that revenue from such services will 
increase ARPU or maintain profit margins.

Expected benefits from our cost reduction initiatives may not 
be realised.
We have entered into several cost reduction initiatives principally relating 
to network sharing, the outsourcing of IT application, development and 
maintenance, data centre consolidation, supply chain management and a 
business transformation programme to implement a single, integrated 
operating model using one enterprise resource planning (‘ERP’) system. 
However, there is no assurance that the full extent of the anticipated 
benefits will be realised in the timeline envisaged.

46    Vodafone Group Plc Annual Report 2011

Principal risk factors and uncertainties continued

Changes in assumptions underlying the carrying value of certain 
Group assets could result in impairment.
We complete a review of the carrying value of Group assets annually, or 
more frequently where the circumstances require, to assess whether those 
carrying values can be supported by the net present value of future cash 
flows  derived  from  such  assets.  This  review  examines  the  continued 
appropriateness of the assumptions in respect of highly uncertain matters 
upon which the valuations supporting carrying values of certain Group 
assets are based. This includes an assessment of discount rates and long-
term growth rates, future technological developments, and timing and 
quantum of future capital expenditure as well as several factors which may 
affect revenue and profitability identified within the other risk factors in this 
section such as intensifying competition, pricing pressures, regulatory 
changes and the timing for introducing new products or services. Discount 
rates are in part derived from yields on government bonds, the level of 
which  may  change  substantially  period  to  period  and  which  may  be 
affected by political, economic and legal developments which are beyond 
our  control.  Due  to  our  substantial  carrying  value  of  goodwill  under 
International Financial Reporting Standards, the revision of any of these 
assumptions to reflect current or anticipated changes in operations or the 
financial condition of the Group could lead to an impairment in the carrying 
value of certain Group assets. While impairment does not impact reported 
cash flows, it does result in a non-cash charge in the consolidated income 
statement and thus no assurance can be given that any future impairments 
would not affect our reported distributable reserves and therefore our 
ability to make distributions to our shareholders or repurchase our shares. 
See  “Critical  accounting  estimates”  on  page  77  and  note  10  to  the 
consolidated financial statements.

Our emerging market footprint may present exposure to 
unpredictable economic, political, regulatory, tax and legal risks.
Political, regulatory, economic and legal systems in emerging markets may 
be  less  predictable  than  in  countries  with  more  stable  institutional 
structures. Since we operate in and are exposed to emerging markets, the 
value of our investments in these markets may be adversely affected by 
political, regulatory, economic, tax and legal developments which are 
beyond our control and anticipated benefits resulting from acquisitions 
and  other  investments  we  have  made  in  these  markets  may  not  be 
achieved in the time expected or at all. For further information on legal and 
tax proceedings see note 28.

We participate in joint ventures which expose us to operational 
and financial risk. 
We participate in a number of joint ventures, some of which we do not 
control. Whether or not we hold majority interests or maintain operational 
control in our joint ventures, our partners may have economic or business 
interests or goals that are inconsistent with ours, exercise their rights in a 
way that prohibits us from acting in a manner which we would like or they 
may be unable or unwilling to fulfil their obligations under the joint venture 
or other agreements. In particular, some of our interests in mobile licences 
are held through entities in which we are a significant but not a controlling 
owner. Under the governing documents for some of these partnerships and 
corporations, certain key matters such as the approval of business plans and 
decisions as to the timing and amount of cash distributions require the 
consent of our partners. In others these matters may be approved without 
our consent. We may enter into similar arrangements as we participate in 
ventures formed to pursue additional opportunities. Although we have not 
been materially constrained by our participation in joint ventures to date, no 
assurance can be given that the actions or decisions of our joint venture 
partners will not affect our ventures in a way that hinders our corporate 
objectives or reduces any anticipated cost savings or revenue enhancement 
resulting from these ventures.

Expected benefits from investment in networks, licences and new 
technology may not be realised.
We have made substantial investments in the acquisition of licences and in 
our mobile networks, including the roll out of 3G networks. We expect to 
continue to make significant investments in our mobile networks due to 
increased  usage  and  the  need  to  offer  new  services  and  greater 
functionality  afforded  by  new  or  evolving  telecommunications 
technologies. Accordingly, the rate of our capital expenditures in future 
years could remain high or exceed that which we have experienced to date. 
There  can  be  no  assurance  that  the  introduction  of  new  services  will 
proceed according to anticipated schedules or that the level of demand for 
new services will justify the cost of setting up and providing new services. 
Failure or a delay in the completion of networks and the launch of new 
services, or increases in the associated costs, could have a material adverse 
effect on our operations.

Our business may be impaired by actual or perceived health risks 
associated with the transmission of radio waves from mobile 
telephones, transmitters and associated equipment.
Concerns have been expressed that the electromagnetic signals emitted 
by mobile telephone handsets and base stations may pose health risks at 
exposure levels below existing guideline levels and may interfere with the 
operation of electronic equipment. In the event of national governments 
responding  to  public  concern  with  the  imposition  of  more  stringent 
exposure limits, our costs may be increased. In addition, as described under 
the heading “Legal proceedings” in note 28 to the consolidated financial 
statements, several mobile industry participants including Verizon Wireless 
and ourselves have had lawsuits filed against us alleging various health 
consequences as a result of mobile phone usage including brain cancer. 
While we are not aware that such health risks have been substantiated, 
there can be no assurance that the actual or perceived risks associated with 
radio wave transmission will not impair our ability to retain customers and 
attract new customers, reduce mobile telecommunications usage or result 
in further litigation. In such event, because of our strategic focus on mobile 
telecommunications,  our  business  and  results  of  operations  may  be 
more  adversely  affected  than  those  of  other  companies  in  the 
telecommunications sector.

Our business would be adversely affected by the non-supply 
of equipment and support services by a major supplier.
Companies within the Group source network infrastructure and other 
equipment,  as  well  as  network-related  and  other  significant  support 
services, from third party suppliers. The withdrawal or removal from the 
market of one or more of these major third party suppliers could adversely 
affect our operations and could require us to make additional capital or 
operational expenditures.

Our business could be adversely affected by disruptions to our 
telecommunications networks.
We are dependent on the secure operation of our telecommunications 
networks  and  attacks  on  critical  infrastructure,  or  disruption  of  our 
networks caused by other factors beyond our control, pose an increasing 
threat. As the importance of mobile communication in everyday life, as well 
as during times of crisis, increases and the volume of personal and business 
data  being  communicated  and  stored  by  network  operators  grows, 
organisations and individuals look to us to maintain service and protect 
sensitive information. Any significant interruption in our service or in our 
ability to protect sensitive information, whether caused by acts of terrorism, 
industrial action, natural disasters, political unrest or otherwise, could have 
a material adverse effect on our revenue and our reputation.

Financial position and resources

Consolidated statement of financial position

2011
£m

2010
£m

Non-current assets
Intangible assets
Property, plant and equipment
Investments in associates
Other non-current assets

Current assets
Total assets

Total equity shareholders’ funds
Total non-controlling interests
Total equity

Liabilities
Borrowings

Long-term 
Short-term
Taxation liabilities

Deferred tax liabilities
Current taxation liabilities
Other non-current liabilities
Other current liabilities
Total liabilities 
Total equity and liabilities 

68,558
20,181
38,105
7,373

74,258
20,642 
36,377 
11,489 
134,217 142,766 
14,219 
151,220 156,985

17,003

28,375
9,906

28,632 
11,163

7,377
6,486
2,874 
2,262
1,550 
1,373
14,579 
15,257
63,659
66,175 
151,220 156,985

Assets
Intangible assets
At 31 March 2011 our intangible assets were £68.6 billion (2010: £74.3 billion) 
with  goodwill  comprising  the  largest  element  at  £45.2  billion  (2010: 
£51.8 billion). The decrease primarily resulted from impairment losses of 
£6.2 billion, amortisation of £3.5 billion and unfavourable foreign exchange 
rate movements of £0.9 billion partially offset by £4.7 billion of additions. 
Refer  to  note  10  to  the  consolidated  financial  statements  for  further 
information on the impairment charge.

Property, plant and equipment
Property, plant and equipment decreased from £20.6 billion at 31 March 
2010  to  £20.2  billion  at  31  March  2011  predominantly  as  a  result  of 
£4.7 billion of additions offset by £4.4 billion of depreciation charges and 
unfavourable foreign exchange rate movements of £0.6 billion.

Investments in associates
Investments in associates increased from £36.4 billion at 31 March 2010 to 
£38.1 billion at 31 March 2011 primarily due to our share of the results of 
associates, after deductions of interest, tax and non-controlling interest, 
which  contributed  £5.1  billion  to  the  increase,  mainly  arising  from 
our investment in Verizon Wireless, partially offset by £1.4 billion of dividends 
received and unfavourable foreign exchange movements of £1.9 billion.

Other non-current assets
Other non-current assets decreased to £7.4 billion at 31 March 2011 (2010: 
£11.5 billion) mainly due to other investments which totalled £1.4 billion at 
31 March 2011 compared to £7.6 billion at 31 March 2010. The decrease was 
primarily as a result of the disposal of our 3.2% interest in China Mobile 
Limited and our interests in SoftBank investments. 

Current assets
Current assets increased to £17.0 billion at 31 March 2011 from £14.2 billion 
at 31 March 2010 due to an increase in cash and short-term investments 
resulting from the disposal of our interests in SoftBank and the element of the 
proceeds from the disposal of our 3.2% interest in China Mobile Limited not 
utilised for the share buyback programme.

Performance

Vodafone Group Plc Annual Report 2011    47

Total equity and liabilities 
Total equity shareholders’ funds
Total equity shareholders’ funds decreased from £90.4 billion at 31 March 2010 
to £87.6 billion at 31 March 2011. The profit for the year of £8.0 billion was more 
than offset by equity dividends of £4.5 billion, an other comprehensive loss of 
£4.5 billion and the share buyback of £2.1 billion.

Borrowings
Long-term borrowings and short-term borrowings decreased to £38.3 billion 
at 31 March 2011 from £39.8 billion at 31 March 2010 mainly as a result 
of foreign exchange rate movements and bond repayments during the year.

87,555
6
87,561

90,381
429
90,810

Taxation liabilities
Current  tax  liabilities  decreased  from  £2.9  billion  at  31  March  2010  to 
£2.3 billion at 31 March 2011 mainly as a result of lower outstanding tax 
liabilities  in  the  US  as  a  result  of  accelerated  tax  depreciation  and  the 
resolution of long-standing tax disputes. 

Other current liabilities
Other current liabilities increased from £14.6 billion at 31 March 2010 to 
£15.3 billion at 31 March 2011. Trade payables at 31 March 2011 were 
equivalent to 37 days (2010: 31 days) outstanding, calculated by reference 
to the amount owed to suppliers as a proportion of the amounts invoiced by 
suppliers during the year. It is our policy to agree terms of transactions, 
including payment terms, with suppliers and it is our normal practice that 
payment is made accordingly. 

Contractual obligations and contingencies
A summary of our principal contractual financial obligations is shown below. 
Further details on the items included can be found in the notes to the 
consolidated  financial  statements.  Details  of  the  Group’s  contingent 
liabilities are included in note 28 to the consolidated financial statements.

Contractual obligations(1)
Borrowings(2)
Operating lease  
commitments(3)
Capital commitments(3)(4)
Purchase commitments(5)
Total contractual  
cash obligations(1)

Total

<1 year
45,226   10,864 

 Payments due by period £m
1-3 years
>5 years
3-5 years
 8,727   10,093   15,542 

6,513
2,124
5,937

1,225
1,885
3,619

1,704
228
1,835

1,240
11
142

2,344
–
341

59,800   17,593 

12,494   11,486 

18,227 

Notes:
(1)   The above table of contractual obligations includes commitments in respect of options over interests 
in Group businesses held by non-controlling shareholders (see “Option agreements and similar 
arrangements”) and obligations to pay dividends to non-controlling shareholders (see “Dividends 
from associates and to non-controlling shareholders”). The table excludes current and deferred tax 
liabilities and obligations under post employment benefit schemes, details of which are provided 
in notes 6 and 23 to the consolidated financial statements respectively. The table also excludes the 
contractual obligations of associates.

(2) See note 22 to the consolidated financial statements.
(3) See note 27 to the consolidated financial statements.
(4) Primarily related to network infrastructure. 
(5) In  addition  to  the  purchase  commitments  disclosed  above,  Vodafone  Netherlands  has 
announced its intention to acquire BelCompany BV, one of the largest telecom retailers in the 
Netherlands, from the Macintosh Retail Group for €120 million. The transaction is subject to 
regulatory and other approvals.

Equity dividends
The  table  below  sets  out  the  amounts  of  interim,  final  and  total  cash 
dividends paid or, in the case of the final dividend for the 2011 financial year, 
proposed, in respect of each financial year. 

Year ended 31 March
2007
2008
2009
2010
2011

Interim
2.35
2.49
2.57
2.66
2.85

Pence per ordinary share
Total
6.76
7.51 
7.77
8.31
8.90

Final
4.41
5.02
5.20
5.65
6.05(1)

Note:
(1)   The final dividend for the year ended 31 March 2011 was proposed on 17 May 2011 and is payable 
on 5 August 2011 to holders on record as of 3 June 2011. For american depositary share (‘ADS’) 
holders  the  dividend  will  be  payable  in  US  dollars  under  the  terms  of  the  ADS  depositary 
agreement. Dividend payments on ordinary shares will be paid by direct credit into a nominated 
bank or building society account or, alternatively, into the Company’s dividend reinvestment 
plan. The Company no longer pays dividends in respect of ordinary shares by cheque.

 
 
 
 
48    Vodafone Group Plc Annual Report 2011

Financial position and resources continued

We provide returns to shareholders through dividends and have historically 
paid dividends semi-annually, with a regular interim dividend in respect of 
the first six months of the financial year payable in February and a final 
dividend payable in August. The directors expect that we will continue to pay 
dividends semi-annually. 

In November 2010 the directors announced an interim dividend of 2.85 
pence  per  share  representing  a  7.1%  increase  over  last  year’s  interim 
dividend. The directors are proposing a final dividend of 6.05 pence per 
share representing a 7.1% increase over last year’s final dividend. Total 
dividends for the year increased by 7.1% to 8.90 pence per share. 

In May 2010 the directors issued a dividend per share growth target of at 
least 7% per annum for each of the financial years in the period ending 
31  March  2013,  assuming  no  material  adverse  foreign  exchange  rate 
movements. We expect that total dividends per share will therefore be no 
less than 10.18p for the 2013 financial year. See page 44 for the assumptions 
underlying this expectation.

Liquidity and capital resources
The major sources of Group liquidity for the 2011 and 2010 financial years 
were  cash  generated  from  operations,  dividends  from  associates  and 
borrowings through short-term and long-term issuances in the capital 
markets. We do not use non-consolidated special purpose entities as a 
source of liquidity or for other financing purposes.

Our key sources of liquidity for the foreseeable future are likely to be cash 
generated from operations and borrowings through long-term and short-
term issuances in the capital markets as well as committed bank facilities.

Our liquidity and working capital may be affected by a material decrease in 
cash flow due to factors such as reduced operating cash flow resulting from 
further possible business disposals, increased competition, litigation, timing 
of tax payments and the resolution of outstanding tax issues, regulatory 
rulings, delays in the development of new services and networks, licence 
and  spectrum  payments,  inability  to  receive  expected  revenue  from 
the  introduction  of  new  services,  reduced  dividends  from  associates 
and  investments  or  increased  dividend  payments  to  non-controlling 
shareholders.  Please  see  the  section  titled  “Principal  risk  factors  and 
uncertainties” on pages 45 and 46. 

We are also party to a number of agreements that may result in a cash 
outflow  in  future  periods.  These  agreements  are  discussed  further  in 
“Option agreements and similar arrangements” at the end of this section.

Wherever possible, surplus funds in the Group (except in Albania, Egypt, India 
and  Vodacom)  are  transferred  to  the  centralised  treasury  department 
through repayment of borrowings, deposits, investments, share purchases 
and dividends. These are then loaned internally or contributed as equity to 
fund our operations, used to retire external debt, invested externally or used 
to pay dividends.

Cash flows
Free cash flow decreased by 2.7% to £7,049 million primarily due to higher 
taxation  payments  and  dividends  to  non-controlling  shareholders  in 
subsidiaries partially offset by improved cash generated from operations 
and lower payments for capital expenditure. 

Cash generated by operations increased by 0.4% to £15,392 million primarily 
driven  by  foreign  exchange  rate  movements  and  working  capital 
improvements.  Cash  capital  expenditure  decreased  by  £328  million 
primarily due to lower expenditure in India. We invested £2,982 million in 
licences and spectrum including £1,725 million in India and £1,210 million 
in Germany. 

Payments for taxation increased by 14.3% to £2,597 million primarily due to 
the absence of the one-time benefit of additional tax deductions which were 
available in Italy in the previous year.

Dividends  received  from  associates  and  investments  were  stable  at 
£1,509 million.

Net interest payments decreased by 5.5% to £1,328 million primarily due to 
lower average net debt.

Cash generated by operations
Cash capital expenditure(1)
Disposal of intangible assets and 
property, plant and equipment
Operating free cash flow
Taxation
Dividends received from associates 
and investments(2)
Dividends paid to non-controlling  
shareholders in subsidiaries
Interest received and paid
Free cash flow
Other amounts(3)
Licence and spectrum payments
Acquisitions and disposals(4)
Contributions from non-controlling 
shareholders in subsidiaries(5)
Equity dividends paid
Purchase of treasury shares
Foreign exchange
Other(6)
Net debt decrease
Opening net debt
Closing net debt

2011
£m
15,392
(5,658)

51
9,785
(2,597)

2010
£m
15,337
(5,986)

48
9,399
(2,273)

1,509

1,577

(320)
(1,328)
7,049
45
(2,982)
(183)

(56)
(1,406)
7,241
–
(989)
(2,683)

–
(4,468)
(2,087)
834
5,250
3,458
(33,316)
(29,858)

613
(4,139)
–
1,038
(174)
907
(34,223)
(33,316)

%
0.4

4.1

(2.7)

(10.4)

Notes:
(1)   Cash paid for purchase of property, plant and equipment and intangible assets, other than 

licence and spectrum payments. 

(2)  Year ended 31 March 2011 includes £373 million (2010:£389 million) from our interest in SFR 

and £1,024 million (2010: £1,034 million) from our interest in Verizon Wireless.

(3) Comprises items in respect of: the UK CFC settlement (£800 million), tax relating to the disposal 
of China Mobile Limited (£208 million), the SoftBank disposal (£1,409 million) and the court 
deposit made in respect of the India tax case (£356 million). The latter is included within the line 
item “Purchase of interests in subsidiaries and joint ventures, net of cash acquired” in the 
consolidated statement of cash flows.

(4) Year ended 31 March 2011 includes net cash and cash equivalents paid of £183 million (2010: 

£1,777 million) and assumed debt of £nil (2010: £906 million). 
(5)  Year ended 31 March 2010 includes £613 million in relation to Qatar.
(6) Year ended 31 March 2011 includes £4,264 million in relation to the disposal of our 3.2% interest 

in China Mobile Limited.

Dividends from associates and to non-controlling shareholders
Dividends from our associates are generally paid at the discretion of the 
board of directors or shareholders of the individual operating and holding 
companies and we have no rights to receive dividends except where 
specified within certain of the Group’s shareholders’ agreements such as 
with  SFR,  our  associate  in  France.  Similarly,  we  do  not  have  existing 
obligations under shareholders’ agreements to pay dividends to non-
controlling interest partners of our subsidiaries or joint ventures, except as 
specified below. 

Included in the dividends received from associates and investments is an 
amount of £1,024 million (2010: £1,034 million) received from Verizon 
Wireless. Until April 2005 Verizon Wireless’ distributions were determined 
by  the  terms  of  the  partnership  agreement  distribution  policy  and 
comprised income distributions and tax distributions. Since April 2005 
only tax distributions have been issued. Following the announcement of 
Verizon Wireless’ acquisition of Alltel, certain additional tax distributions 
were agreed in addition to the tax distributions required by the partnership 
agreement. Taken together with recent revisions to the tax distribution 
provisions in the partnership agreement, current projections forecast that 
tax distributions will cover the US tax liabilities arising from our partnership 
interest in Verizon Wireless.

Under the terms of the partnership agreement the Verizon Wireless board 
has no obligation to effect additional distributions above the level of the 
tax distributions. However, the Verizon Wireless board has agreed that it 
will review distributions from Verizon Wireless on a regular basis. When 
considering whether distributions will be made each year, the Verizon 
Wireless board will take into account its debt position, the relationship 

Performance

Vodafone Group Plc Annual Report 2011    49

between debt levels and maturities, and overall market conditions in the 
context of the five year business plan. It is expected that Verizon Wireless’ 
free cash flow will be deployed in servicing and reducing debt in the 
near term. 

During the year ended 31 March 2011 cash dividends totalling £373 million 
(2010: £389 million) were received from SFR. Following SFR’s purchase of 
Neuf Cegetel it was agreed that SFR would partially fund debt repayments 
by a reduction in dividends between 2009 and 2011 inclusive. In April 
2011 we announced an agreement to dispose of our 44% interest in SFR. 
We will also receive a final dividend from SFR of €200 million (£176 million) 
on completion of the transaction. Future cash flows will be reduced by the 
loss of dividends from SFR.

Verizon  Communications  Inc.  has  an  indirect  23.1%  shareholding  in 
Vodafone Italy and under the shareholders’ agreement the shareholders 
have agreed to take steps to cause Vodafone Italy to pay dividends at least 
annually,  provided  that  such  dividends  will  not  impair  the  financial 
condition or prospects of Vodafone Italy including, without limitation, its 
credit  standing.  During  the  2011  financial  year  Vodafone  Italy  paid 
dividends  net  of  withholding  tax  totalling  €325  million  to  Verizon 
Communications Inc. 

Given Vodacom’s strong financial position and cash flow generation, the 
Vodacom  board  has  decided  to  increase  its  dividend  payout  ratio 
from 40% to approximately 60% of headline earnings for the year ended 
March 2011.

Acquisitions 
We  invested  £183  million  (2010:  £1,777  million),  net  of  cash  and  cash 
equivalents acquired, in acquisition activities during the year.

Other significant transactions
On 10 September 2010 we sold our entire 3.2% interest in China Mobile 
Limited for a total consideration of £4.3 billion before tax and transaction 
costs. Future cash flows will be reduced by the loss of dividends from China 
Mobile Limited.

On 9 November 2010 we agreed to sell to SoftBank Corp. of Japan our 
interests which were originally received as part of the proceeds from the 
sale of Vodafone Japan in 2006, for a total consideration of ¥412.5 billion 
(£3.1 billion). ¥212.5 billion (£1.6 billion) of the consideration was received 
in December 2010 and ¥200 billion (£1.5 billion) is expected to be received 
in April 2012. 

On 30 March 2011 the Essar Group exercised its underwritten put option 
over 22.0% of Vodafone Essar Limited (‘VEL’) following which, on 31 March 
2011, we exercised our call option over the remaining 11.0% of VEL owned 
by the Essar Group. The consideration due under these two options is 
US$5 billion (£3.1 billion). The Group does not believe that there is any legal 
requirement to withhold tax in respect of these transactions but as discussed 
in  detail  under  ‘Legal  proceedings’  on  page  122,  if  the  Authority  for 
Advanced Rulings directs tax to be withheld, this amount is anticipated to be 
approximately an additional US$1 billion. 

On 3 April 2011 we announced an agreement to sell our entire 44% interest 
in SFR to Vivendi for a cash consideration of €7.75 billion (£6.8 billion). 
Subject to customary competition authority and regulatory approvals, 
the transaction is expected to complete during the second calendar quarter 
of 2011.

Treasury shares
The Companies Act 2006 permits companies to purchase their own shares 
out of distributable reserves and to hold shares in treasury. While held in 
treasury, no voting rights or pre-emption rights accrue and no dividends are 
paid in respect of treasury shares. Treasury shares may be sold for cash, 
transferred (in certain circumstances) for the purposes of an employee 
share  scheme  or  cancelled.  If  treasury  shares  are  sold,  such  sales  are 
deemed to be a new issue of shares and will accordingly count towards the 
5% of share capital which the Company is permitted to issue on a non 
pre-emptive basis in any one year as approved by its shareholders at the 

AGM. The proceeds of any sale of treasury shares up to the amount of the 
original purchase price, calculated on a weighted average price method, is 
attributed to distributable profits which would not occur in the case of the 
sale of non-treasury shares. Any excess above the original purchase price 
must be transferred to the share premium account. 

Following the disposal of our 3.2% interest in China Mobile Limited on 
10 September 2010, we initiated a £2.8 billion share buyback programme 
under  the  authority  granted  by  our  shareholders  at  the  2010  AGM.  In 
addition  to  ordinary  market  purchases,  the  Group  placed  irrevocable 
purchase instructions with a number of banks to enable the banks to buy 
back shares on our behalf when we may otherwise have been prohibited 
from buying in the market. Details of the shares purchased to date, including 
those purchased under irrevocable instructions, are shown below:

Total number 
of shares 
purchased 
under share 
repurchase
programme(2)

Average price 
paid per share 
inclusive of 
transaction 
costs
’000
Pence
115,400
161.78
302,900
165.50
512,300
170.21
675,200
167.44
852,290
176.67
179.23
986,990
177.26 1,237,890
176.81 1,372,990
170.14 1,499,990
172.01 1,499,990

Number of 
shares
purchased(1)

’000
115,400
187,500
209,400
162,900
177,090
134,700
250,900
135,100
127,000
1,499,990(4)

Maximum 
value of shares 
that may yet 
be purchased 
under the
programme(3)

£m
2,613
2,303
1,947
1,674
1,361
1,120
675
436
268
220

Date of share purchase
September 2010
October 2010
November 2010
December 2010
January 2011
February 2011
March 2011
April 2011
May 2011
Total

Notes:
(1)  The nominal value of shares purchased is 11 3/7 US cents each.
(2) No shares were purchased outside the publicly announced share buyback programme.
(3) In accordance with shareholder authority granted at the 2010 AGM.
(4) The total number of shares purchased represents 2.9% of our issued share capital at 16 May 2011.

The aggregate amount of consideration paid by the Company for the shares 
at 16 May 2011 was £2,580 million.

Following the announcement of the agreement to dispose of our 44% 
interest in SFR on 3 April 2011, we also announced that we will return 
£4 billion of the net proceeds to shareholders by way of a share buyback 
programme. This programme will commence following completion of the 
existing £2.8 billion programme.

Shares purchased are held in treasury in accordance with sections 724 to 
732 of the Companies Act 2006 and are cancelled in accordance with the 
Association of British Insurers guidelines. The movement in treasury shares 
during the year is shown below:

1 April 2010
Reissue of shares
Purchase of shares
Cancelled shares
31 March 2011

Number
Million
5,146
(150)
1,238
(1,000)
5,234

£m
7,810
(232)
2,125
(1,532)
8,171

Funding 
We have maintained a robust liquidity position throughout the year thereby 
enabling us to service shareholder returns, debt and expansion through 
capital investment. This position has been achieved through continued 
delivery of strong operating cash flows, the impact of the working capital 
reduction programme, issuances of short-term and long-term debt, and 
non-recourse  borrowing  assumed  in  respect  of  the  emerging  market 
businesses. It has not been necessary for us to draw down on our syndicated 
committed bank facilities during the year.

50    Vodafone Group Plc Annual Report 2011

Financial position and resources continued

Net debt
Our consolidated net debt position at 31 March was as follows:

Cash and cash equivalents(1)

Short-term borrowings:

Bonds
Commercial paper(2)
Put options over non-controlling interests
Bank loans
Other short-term borrowings(1)

Long-term borrowings:

Put options over non-controlling interests 
Bonds, loans and other long-term borrowings

Other financial instruments(3)
Net debt

2011
£m
6,252

2010
£m
4,423

(2,470)
(1,660)
(3,113)
(2,070)
(593)
(9,906)

(1,174)
(2,563) 
(3,274)
(3,460)
(692)
(11,163)

(131)
(78)
(28,297)
(28,501)
(28,375)  (28,632)

2,171
(29,858)

2,056
(33,316)

Notes:
(1)   At 31 March 2011 the amount includes £531 million (2010: £604 million) in relation to cash 

received under collateral support agreements. 

(2)  At 31 March 2011 US$551 million was drawn under the US commercial paper programme and 

€1,490 million was drawn under the euro commercial paper programme.

(3)  Comprises i) mark-to-market adjustments on derivative financial instruments which are included 
as a component of trade and other receivables (2011: £2,045 million; 2010: £2,128 million) and 
trade and other payables (2011: £548 million; 2010: £460 million) and ii) short-term investments 
in index linked government bonds and collateral support agreements included as a component 
of other investments (2011: £674 million; 2010: £388 million). These government bonds have 
less than six years to maturity, can be readily converted into cash via the repurchase market and 
are held on an effective floating rate basis.

At 31 March 2011 we had £6,252 million of cash and cash equivalents which 
are held in accordance with our treasury policy.

We hold cash and liquid investments in accordance with the counterparty 
and settlement risk limits of the Board approved treasury policy. The main 
forms of liquid investments at 31 March 2011 were money market funds, UK 
index linked government bonds and bank deposits.

Net debt decreased by £3,458 million to £29,858 million primarily due to the 
sale of our interests in SoftBank and the element of the proceeds from the sale 
of our 3.2% interest in China Mobile Limited which was not committed to the 
share buyback programme. The £7,049 million free cash flow generated 
during  the  year  was  primarily  used  to  fund  £4,468  million  of  dividend 
payments to shareholders as well as spectrum purchases in Germany and 
India. Net debt represented 32.8% of our market capitalisation at 31 March 
2011 compared with 41.6% at 31 March 2010. Average net debt at month end 
accounting  dates  over  the  12  month  period  ended  31  March  2011  was 
£31.4 billion and ranged between £28.4 billion and £34.9 billion during the year.

committed bank facilities (see “Committed facilities”), which mature on 
9 March 2016 and 1 July 2015 respectively. No amounts had been drawn 
under either bank facility.

Bonds
We have a €30 billion euro medium-term note programme and a US shelf 
programme  which  are  used  to  meet  medium  to  long-term  funding 
requirements. At 31 March 2011 the total amounts in issue under these 
programmes split by currency were US$14.3 billion, £2.6 billion, €10.6 billion 
and £0.2 billion sterling equivalent of other currencies.

In the year ended 31 March 2011 bonds with a nominal value equivalent of 
£0.7 billion at the relevant 31 March 2011 foreign exchange rates were 
issued under the US shelf and the euro medium-term note programme. The 
bonds issued during the year were:

Date of bond issue
August 2010
March 2011
March 2011

Maturity of bond
August 2011
March 2016
March 2021

Nominal
amount
Million
US$100
US$600
US$500

Sterling
equivalent
Million
64
374
311

At  31  March  2011  we  had  bonds  outstanding  with  a  nominal  value  of 
£20,987 million (2010: £21,963 million). 

Committed facilities
The following table summarises the committed bank facilities available to 
us at 31 March 2011. 

Committed bank facilities
1 July 2010
€4.2 billion syndicated 
revolving credit facility, 
maturing 1 July 2015

9 March 2011
US$4.2 billion syndicated 
revolving credit facility, 
maturing 9 March 2016

16 November 2006
€0.4 billion loan facility, 
maturing 14 February 2014

Amounts drawn

No drawings have been made against 
this facility. The facility supports our 
commercial paper programmes and 
may be used for general corporate 
purposes including acquisitions. 

No drawings have been made against 
this facility. The facility supports our 
commercial paper programmes and 
may be used for general corporate 
purposes including acquisitions. 

This facility was drawn down in full 
on 14 February 2007. The facility 
is available for financing capital 
expenditure in our Turkish 
operating company. 

This facility was drawn down in full 
on 12 August 2008. The facility is 
available for financing the roll-out of 
converged fixed mobile broadband 
telecommunications network in Italy. 

The cash received from collateral support agreements mainly reflects the 
value of our interest rate swap portfolio which is substantially net present 
value positive. See note 21 to the consolidated financial statements for 
further details on these agreements.

28 July 2008
€0.4 billion loan facility, 
maturing 12 August 2015

Commercial paper programmes
We  currently  have  US  and  euro  commercial  paper  programmes  of 
US$15 billion and £5 billion respectively which are available to be used to 
meet  short-term  liquidity  requirements.  At  31  March  2011  an  amount 
external to the Group of €1,490 million (£1,317 million) was drawn under the 
euro commercial paper programme and US$551 million (£343 million) was 
drawn down under the US commercial paper programme, with such funds 
being provided by counterparties external to the Group. At 31 March 2010 
US$245 million (£161 million) was drawn under the US commercial paper 
programme  and  €2,491  million  (£2,219  million),  £161  million  and 
US$33 million (£22 million) was drawn under the euro commercial paper 
programme.  The  commercial  paper  facilities  were  supported  by 
US$4.2 billion (£2.6 billion) and €4.2 billion (£3.7 billion) of syndicated 

15 September 2009
€0.4 billion loan facility, 
maturing 30 July 2017

This facility was drawn down in full 
on 30 July 2010. The facility is available 
for financing capital expenditure in our 
German operations. 

29 September 2009
US$0.7 billion export 
credit agency loan facility, 
final maturity date 
19 September 2018

An initial drawing was made of 
US$120 million on 3 November 2010. 
The facility is available for financing 
eligible Swedish goods and services.

Performance

Vodafone Group Plc Annual Report 2011    51

Financial assets and liabilities
Analyses of financial assets and liabilities including the maturity profile 
of debt, currency and interest rate structure are included in notes 18 and 22 
to  the  consolidated  financial  statements.  Details  of  our  treasury 
management and policies are included within note 21 to the consolidated 
financial statements.

Option agreements and similar arrangements
Potential cash outflows
In respect of our interest in the Verizon Wireless partnership, an option 
granted to Price Communications, Inc. by Verizon Communications Inc. was 
exercised  on  15  August  2006.  Under  the  option  agreement  Price 
Communications, Inc. exchanged its preferred limited partnership interest 
in Verizon Wireless of the East LP for 29.5 million shares of common stock in 
Verizon Communications Inc. Verizon Communications Inc. has the right, 
but not the obligation, to contribute the preferred interest to the Verizon 
Wireless partnership diluting our interest. However, we also have the right to 
contribute further capital to the Verizon Wireless partnership in order to 
maintain our percentage partnership interest. Such amount, if contributed, 
would be US$0.8 billion.

Our aggregate direct and indirect interest in Vodafone Essar Limited (‘VEL’), 
our Indian operating company, is 59.9% at 31 March 2011. We have call 
options to acquire shareholdings in companies which indirectly own a 
further 7.1% interest in VEL. The shareholders of these companies also have 
put options which, if exercised, would require us to purchase the remaining 
shares in the respective company. If these options were exercised, which can 
only be done in accordance with Indian law prevailing at the time of exercise, 
we would have a direct and indirect interest of 67.0% in VEL. On 30 March 
2011 the Essar Group exercised its underwritten put option over 22.0% of 
VEL following which, on 31 March 2011, we exercised our call option over the 
remaining 11.0% of VEL owned by the Essar Group. The consideration due 
under these two options is US$5 billion (£3.1 billion). The Group does not 
believe that there is any legal requirement to withhold tax in respect of these 
transactions but as discussed on page 122, if the Authority for Advanced 
Rulings  directs  tax  to  be  withheld,  this  amount  is  anticipated  to  be 
approximately an additional US$1 billion.

Off-balance sheet arrangements
On 7 January 2011 State Bank of India provided a guarantee on our behalf 
of INR 85 billion (£1.2 billion) to the Supreme Court of India in relation to the 
ongoing litigation in respect of the purchase of Vodafone Essar Limited as 
disclosed on page 122. We have counter indemnified State Bank of India for 
any amounts payable under this guarantee. 

Other than this guarantee we do not have any material off-balance sheet 
arrangements as defined in item 5.E.2. of the SEC’s Form 20-F. Please refer 
to notes 27 and 28 to the consolidated financial statements for a discussion 
of our commitments and contingent liabilities.

Quantitative and qualitative disclosures about market risk
A discussion of our financial risk management objectives and policies and 
the exposure of the Group to liquidity, market and credit risk is included 
within note 21 to the consolidated financial statements.

Under  the  terms  and  conditions  of  the  €4.2  billion  and  US$4.2  billion 
syndicated committed bank facilities lenders have the right, but not the 
obligation, to cancel their commitments and have outstanding advances 
repaid no sooner than 30 days after notification of a change of control. This 
is in addition to the rights of lenders to cancel their commitment if we 
commit an event of default; however, it should be noted that a material 
adverse change clause does not apply.

The facility agreements provide for certain structural changes that do not 
affect the obligations to be specifically excluded from the definition of a 
change of control.

The  terms  and  conditions  of  the  €0.4  billion  loan  facility  maturing  on 
14 February 2014 are similar to those of the €4.2 billion and US$4.2 billion 
syndicated committed bank facilities with the addition that, should our 
Turkish operating company spend less than the equivalent of €0.8 billion on 
capital expenditure, we will be required to repay the drawn amount of the 
facility that exceeds 50% of the capital expenditure.

The terms and conditions of the €0.4 billion loan facility maturing 12 August 
2015 are similar to those of the €4.2 billion and US$4.2 billion syndicated 
committed bank facilities with the addition that, should our Italian operating 
company  spend  less  than  the  equivalent  of  €1.5  billion  on  capital 
expenditure, we will be required to repay the drawn amount of the facility 
that exceeds 18% of the capital expenditure.

The loan facility agreed on 15 September 2009 provides €0.4 billion of seven 
year term finance for the Group’s virtual digital subscriber line (‘VDSL’) 
project in Germany. The terms and conditions are similar to those of the 
€4.2 billion and US$4.2 billion syndicated committed bank facilities with the 
addition that should the Group’s German operating company spend less 
than the equivalent of €0.8 billion on VDSL related capital expenditure, the 
Group will be required to repay the drawn amount of the facility that exceeds 
50% of the VDSL capital expenditure. 

The  Group  entered  into  an  export  credit  agency  loan  agreement  on 
29 September 2009 for US$0.7 billion. The terms and conditions of the 
facility are similar to those of the €4.2 billion and US$4.2 billion syndicated 
committed bank facilities with the addition that the Company is permitted 
to draw down under the facility based on the eligible spend with Ericsson up 
until the final drawdown date of 30 June 2011. Quarterly repayments of any 
drawn balance commenced on 30 June 2010 with a final maturity date of 
19 September 2018. 

Furthermore, certain of our subsidiaries are funded by external facilities 
which  are  non-recourse  to  any  member  of  the  Group  other  than  the 
borrower due to the level of country risk involved. These facilities may only 
be used to fund their operations. At 31 March 2011 Vodafone Essar had 
facilities of INR 281 billion (£3.9 billion) of which INR 262 billion (£3.7 billion) 
is drawn. Vodafone Egypt has a partly drawn EGP 1.2 billion (£121 million) 
syndicated bank facility of EGP 4.0 billion (£418 million) that matures in 
March  2014.  Vodacom  had  fully  drawn  facilities  of  ZAR  8.1  billion 
(£741 million), US$120 million (£73 million) and TZS 87 billion (£36 million), 
Vodafone Americas has a US$1.4 billion (£871 million) US private placement 
with a maturity of 17 August 2015 and Ghana had a fully drawn facility of 
US$75 million (£47 million) with a final maturity of 15 March 2018.

In aggregate we have committed facilities of approximately £15,703 million, 
of which £7,247 million was undrawn and £8,456 million was drawn at 
31 March 2011.

We  believe  that  we  have  sufficient  funding  for  our  expected  working 
capital  requirements  for  at  least  the  next  12  months.  Further  details 
regarding the maturity, currency and interest rates of the Group’s gross 
borrowings at 31 March 2011 are included in note 22 to the consolidated 
financial statements.

52    Vodafone Group Plc Annual Report 2011

Board of directors and Group management

1

2

3

4

5

Directors and senior management
Our business is managed by our Board of directors (‘the Board’). Biographical 
details of the directors and senior management at 17 May 2011 are as follows:

Board of directors
Chairman
1. Sir John Bond†, aged 69, became Chairman of Vodafone Group Plc in July 
2006, having previously served as a non-executive director of the Board, and 
is Chairman of the Nominations and Governance Committee. He is Chairman 
of Xstrata plc and a non-executive director of A.P. Møller – Mærsk A/S and 
Shui On Land Limited (Hong Kong SAR). He retired from the position of 
Group Chairman of HSBC Holdings plc in May 2006. Previous non-executive 
directorships include the London Stock Exchange plc, Orange plc, British 
Steel plc, the Court of the Bank of England and Ford Motor Company, US. He 
is also an advisor to Northern Trust in Chicago. Sir John will retire from the 
Board at the conclusion of the Company’s AGM on 26 July 2011.

Executive directors
2. Vittorio Colao, Chief Executive, aged 49, was appointed Chief Executive 
of Vodafone Group Plc after the AGM in July 2008. He joined the Board in 
October 2006 as Chief Executive, Europe and Deputy Chief Executive. The 
early part of his career was spent in the Milan office of McKinsey & Co 
working on media, telecommunications and industrial goods, with additional 
responsibility for recruitment. In 1996 he joined Omnitel Pronto Italia, which 
subsequently became Vodafone Italy, and was appointed Chief Executive in 
1999. He was then appointed Regional Chief Executive Officer, Southern 
Europe for Vodafone Group Plc in 2001, became a member of the Board in 
2002 and was appointed to the role of Regional Chief Executive Officer for 
Southern Europe, Middle East and Africa for Vodafone in 2003. In 2004 he 
left  Vodafone  to  join  RCS  MediaGroup,  the  leading  Italian  publishing 
company, where he was Chief Executive until he rejoined Vodafone as Chief 
Executive Officer, Europe. He sits on the International Advisory Board of 
Bocconi University, Italy.

3. Andy Halford, Chief Financial Officer, aged 52, joined the Board in July 
2005. He joined Vodafone in 1999 as Financial Director for Vodafone Limited, 
the UK operating company, and in 2001 he became Financial Director for 
Vodafone’s Northern Europe, Middle East and Africa region. In 2002 he was 
appointed  Chief  Financial  Officer  of  Verizon  Wireless  in  the  US  and  is 
currently a member of the Board of Representatives of the Verizon Wireless 
partnership. Prior to joining Vodafone he was Group Finance Director at East 
Midlands Electricity Plc. In December 2010 he was appointed as Chairman 
of The Hundred Group of Finance Directors in the UK. He holds a bachelor’s 
degree in Industrial Economics from Nottingham University and is a Fellow 
of the Institute of Chartered Accountants in England and Wales.

4. Michel Combes, aged 49, Chief Executive Officer, Europe Region, was 
appointed to the Board in June 2009, having joined the Company in October 
2008.  He  began  his  career  at  France  Telecom  in  1986  in  the  External 
Networks Division and then moved to the Industrial and International Affairs 
Division. After being technical advisor to the Minister of Transportation from 
1991  to  1995,  he  served  as  Chairman  and  Chief  Executive  Officer  of 

GlobeCast from 1995 to 1999. He was Executive Vice President of Nouvelles 
Frontieres Group from December 1999 until the end of 2001 when he 
moved to the position of Chief Executive Officer of Assystem-Brime, a 
company  specialising  in  industrial  engineering.  He  returned  to  France 
Telecom Group in 2003 as Senior Vice President of Group Finance and Chief 
Financial Officer. Until January 2006 he was Senior Executive Vice President, 
in charge of NExT Financial Balance & Value Creation and a member of the 
France Telecom Group Strategic Committee. From 2006 to 2008 he was 
Chairman and Chief Executive Officer of TDF Group. He is President of the 
Supervisory Board of Assystem SA in France and serves as a non-executive 
director on the boards of ISS Equity A/S, ISS Holding A/S and ISS A/S.

5.  Stephen  Pusey,  aged  49,  Group  Chief  Technology  Officer,  joined 
Vodafone in September 2006 and was appointed to the Board in June 2009. 
He is responsible for all aspects of Vodafone’s networks, IT capability and 
research and development. Prior to joining Vodafone he held the positions 
of Executive Vice President and President, Nortel EMEA, having joined 
Nortel in 1982 where he gained a wealth of international experience across 
both the wireline and wireless industries and in business applications and 
solutions. Prior to Nortel, he spent several years with British Telecom.

Deputy Chairman and senior independent director
6.  John  Buchanan§†,  aged  67,  became  Deputy  Chairman  and  senior 
independent director in July 2006 and has been a member of the Board since 
April 2003. He retired from the board of directors of BP p.l.c. in 2002 after six 
years as Group Chief Financial Officer and executive director following a wide-
ranging career with the company. He was a member of the United Kingdom 
Accounting Standards Board from 1997 to 2001. He is Chairman of Smith & 
Nephew plc, Senior Independent Director of BHP Billiton Plc, Chairman of The 
International Chamber of Commerce (UK) and is Chairman of the trustees for 
the UK Christchurch Earthquake Appeal. Previous non-executive directorships 
include AstraZeneca plc and Boots plc.

Non-executive directors
7. Alan Jebson§, aged 61, joined the Board in December 2006. In May 2006 
he retired from his role as Group Chief Operating Officer of HSBC Holdings 
plc, a position which included responsibility for IT and Global Resourcing. 
During a long career with HSBC he held various positions in IT including the 
position of Group Chief Information Officer. His roles included responsibility 
for the Group’s international systems including the consolidation of HSBC 
and Midland systems following the acquisition of Midland Bank in 1993. He 
originally joined HSBC as Head of IT Audit in 1978 where, building upon his 
qualification as a chartered accountant, he built an international audit team 
and implemented controls in the group’s application systems. He is also a 
non-executive director of Experian Group plc and MacDonald Dettwiler and 
Associates Ltd. in Canada.

8. Samuel Jonah‡, aged 61, was appointed to the Board in April 2009. He is 
Executive Chairman of Jonah Capital (Pty) Limited, an investment holding 
company in South Africa and serves on the boards of various public and private 
companies including The Standard Bank Group. He previously worked for 
Ashanti Goldfields Company Limited, becoming Chief Executive Officer in 

Governance

Vodafone Group Plc Annual Report 2011    53

6

7

11

12

8

13

9

14

10

15

1986, and was formerly Executive President of AngloGold Ashanti Limited, a 
director of Lonmin Plc and a member of the Advisory Council of the President 
of the African Development Bank. He is an advisor to the Presidents of Nigeria 
and Togo and previously served as an advisor to the Presidents of South Africa 
and Ghana. An Honorary Knighthood was conferred on him by Her Majesty the 
Queen in 2003 and in 2006 he was awarded Ghana’s highest national award, 
the Companion of the Order of the Star.

9. Nick Land§, aged 63, joined the Board in December 2006 and is Chairman 
of the Audit Committee. Solely for the purposes of relevant legislation he is 
the Board’s appointed financial expert on the Audit Committee. In June 
2006 he retired as Chairman of Ernst & Young LLP after a distinguished 
career spanning 36 years with the firm. He became an audit partner in 1978 
and  held  a  number  of  management  appointments  before  becoming 
Managing Partner in 1992. He was appointed Chairman and joined the 
Global Executive Board of Ernst & Young Global LLP in 1995. He serves as a 
non-executive director of Alliance Boots GmbH, BBA Aviation plc and the 
Ashmore Group plc and was appointed as a non-executive director of the 
Financial Reporting Council on 1 April 2011. He is an advisor to the board of 
SNR Denton LLP, a member of the Advisory Board of Alsbridge plc, Chairman 
of the Board of Trustees of Farnham Castle, and is a member of the Finance 
and Audit Committees of the National Gallery. He is also Chairman of the 
board of trustees of the Vodafone Foundation.

10. Anne Lauvergeon§, aged 51, joined the Board in November 2005. She is 
Chief Executive Officer of AREVA Group, the leading French energy company, 
having been appointed to that role in July 2001. She started her professional 
career in 1983 in the steel industry and in 1990 she was named Advisor for 
Economic International Affairs at the French Presidency and Deputy Chief 
of its Staff in 1991. In 1995 she became a Partner of Lazard Frères & Cie, 
subsequently joining Alcatel Telecom as Senior Executive Vice President in 
March 1997. She was responsible for international activities and the Group’s 
industrial shareholdings in the energy and nuclear fields. In 1999 she was 
appointed Chairman and Chief Executive Officer of AREVA NC. She is currently 
also a member of the Advisory Board of the Global Business Coalition on  
HIV/AIDS and a non-executive director of Total S.A. and GDF SUEZ.

11. Luc Vandevelde†‡, aged 60, joined the Board in September 2003 and is 
Chairman of the Remuneration Committee. He is a director of Société 
Générale  and  the  Founder  and  Managing  Director  of  Change  Capital 
Partners  LLP,  a  private  equity  fund.  He  was  formerly  Chairman  of  the 
Supervisory Board of Carrefour SA, Chairman of Marks & Spencer Group plc 
and Chief Executive Officer of Promodès, and has held senior European and 
international roles with Kraft General Foods. 

12. Anthony Watson CBE‡†, aged 66, was appointed to the Board in May 
2006. He is currently Chairman of Marks & Spencer Pension Trust Ltd and is 
the Senior Independent Director of Hammerson plc and Witan Investment 
Trust. He is a non-executive director of Lloyds Banking Group plc and sits on 
the Advisory Board of Norges Bank Investment Management. He joined the 
Board of the Shareholder Executive in October 2009, having been a member 
of its Advisory Group since April 2008. Prior to joining the Vodafone Board 

he was Chief Executive of Hermes Pensions Management Limited, a position 
he had held since 2002. Previously he was Hermes’ Chief Investment Officer 
having been Managing Director of AMP Asset Management plc and the 
Chief International Investment Officer of Citicorp Investment Management 
from 1991 until joining Hermes in 1998. He was Chairman of The Strategic 
Investment Board in Northern Ireland until he retired in March 2009. In 
January 2009 he was awarded a CBE for his services to the economic 
redevelopment of Northern Ireland.

13. Philip Yea‡, aged 56, became a member of the Board in September 2005. 
He has held a number of roles in the private equity industry, most notably at 
3i Group plc where he was Chief Executive from 2004 until January 2009, and 
prior to 3i at Investcorp, where his main focus was on the turnaround and 
performance of portfolio investments. He is a former Finance Director of 
Diageo plc, the global drinks group, where as Finance Director of Guinness 
plc he was closely involved in the creation of Diageo through Guiness’s 
merger with Grand Metropolitan P.L.C. in 1997. Philip holds a number of 
advisory positions including to HRH The Duke of York in his role as the UK’s 
Special Representative for International Trade & Investment, as well as to 
PricewaterhouseCoopers in the UK and Bridges Ventures. He is also Chairman 
of  the  trustees  of  the  British  Heart  Foundation.  He  has  previously  held 
non-executive roles at HBOS plc and Manchester United plc. 

Appointments since the 2010 AGM
14. Renee James, aged 46, joined the Board in January 2011. She is Senior 
Vice President and General Manager of the software and services group for 
Intel Corporation with responsibility for delivering software products and 
support  across  Intel’s  entire  product  line  by  building  and  distributing 
software and services products and partnering with independent software 
partners in the industry. In addition, she is the Chairman of the software 
subsidiaries of Intel, Havok, WIndRiver Systems and McAfee, and also serves 
as an independent director on the VMware Inc. Board of Directors and is a 
member of its Audit Committee. She holds bachelor’s and master’s degrees 
from the University of Oregon.

15. Gerard Kleisterlee, aged 64, was appointed to the Board on 1 April 2011. 
He retired as President/Chief Executive Officer and Chairman of the Board of 
Management and the Group Management Committee of Koninklijke Philips 
Electronics N.V. (‘Philips’) on 31 March 2011 after a career with Philips spanning 
over more than three decades. He has been a member of the Daimler AG 
Supervisory Board since April 2009, a non-executive director of the Supervisory 
Board  and  member  of  the  Audit  Committee  of  Royal  Dutch  Shell  since 
November  2010,  and  a  member  of  the  Board  of  Directors  of  Dell  since 
December 2010. He will succeed Sir John Bond as Chairman of the Company 
on conclusion of the AGM on 26 July 2011.

§ Audit Committee
† Nominations and Governance Committee
‡ Remuneration Committee

54    Vodafone Group Plc Annual Report 2011

Board of directors and Group management continued

Executive Committee
Chaired by Vittorio Colao, this committee focuses on the Group’s strategy, 
financial  structure  and  planning,  succession  planning,  organisational 
development  and  Group-wide  policies.  The  Executive  Committee 
membership comprises the executive directors, details of whom are shown 
on page 52 above, and the senior managers who are listed below.

Senior management 
Members of the Executive Committee who are not also executive directors 
are regarded as senior managers of the Company.

Warren Finegold, aged 54, Group Strategy and Business Development 
Director, joined the Executive Committee in April 2006 as Chief Executive, 
Global  Business  Development  with  responsibility  for  mergers  and 
acquisitions and business development. He assumed his current position in 
August 2009 when his role was expanded to include Group Strategy. He 
started his career with Hill Samuel & Co. Limited as an Executive in the 
Corporate  Finance  department,  advising  clients  on  mergers  and 
acquisitions. He then moved to Goldman Sachs International in 1986 where 
he held positions in New York and London. Prior to joining Vodafone he was 
a Managing Director of UBS Investment Bank where he held a number of 
senior positions, most recently as head of its technology team in Europe. 

Matthew Kirk, aged 50, Group External Affairs Director, was appointed to 
his current position and joined the Executive Committee in March 2009. 
Matthew  joined  Vodafone  in  2006  as  Group  Director  of  External 
Relationships. Prior to that he was a member of the British Diplomatic 
Service for more than 20 years and before joining Vodafone served as British 
Ambassador to Finland.

Morten Lundal, aged 46, Group Chief Commercial Officer, was appointed 
to  his  current  position  in  October  2010,  having  joined  the  Executive 
Committee in November 2008, and previously served as Chief Executive 
Officer for the Africa and Central Europe region. He joined Nordic mobile 
operator, Telenor, in 1997 and held several Chief Executive Officer positions 
including for the Internet Division and Telenor Business Solutions as well as 
the position of Executive Vice President for Corporate Strategy before 
becoming the Chief Executive Officer of Telenor’s Malaysian subsidiary, 
DiGi Telecommunications.

Rosemary Martin, aged 51, was appointed Group General Counsel and 
Company Secretary in March 2010. She previously served as Chief Executive 
Officer of the Practical Law Group prior to which she previously spent 
11 years with Reuters Group Plc. in various company secretary and legal 
roles, with the last five years as Group General Counsel and Company 
Secretary. Before joining Reuters she was a partner with Mayer, Brown, Rowe 
& Maw. She is a non-executive director of HSBC Bank Plc (the European arm 
of HSBC Group) and a member of the Institute of Chartered Accountants of 
England and Wales Corporate Governance Committee. 

Nick Read, aged 46, Chief Executive Officer, Africa, Middle East and Asia 
Pacific region, was appointed to this position in October 2010. He became a 
member of the Executive Committee in November 2008 at the time serving 
as Chief Executive Officer for the Asia Pacific and Middle East region. He 
joined Vodafone in 2002 and has held a variety of senior roles including Chief 
Financial Officer and Chief Commercial Officer of Vodafone Limited, the UK 
operating company, and was appointed Chief Executive Officer of Vodafone 
Limited in early 2006. Prior to joining Vodafone he held senior global finance 
positions with United Business Media plc and Federal Express Worldwide.

Ronald Schellekens, aged 47, Group Human Resources Director, joined 
Vodafone  and  the  Executive  Committee  in  January  2009.  Ronald  is 
responsible for the Vodafone human resources management function as 
well as health and safety, and Vodafone’s property and real estate. Prior to 
joining Vodafone he was Executive Vice President Human Resources for 
Royal Dutch Shell plc’s global downstream business. Prior to working for 
Shell he worked for nine years at PepsiCo in various international senior 
human resources roles including assignments in Switzerland, Spain, South 
Africa, the UK and Poland. In his last role he was responsible for the Europe, 
Middle East and Africa region for PepsiCo Foods International. Prior to 
PepsiCo he worked for nine years for AT&T in human resources roles in the 
Netherlands and Poland.

Other Board and Executive Committee members
The  following  members  also  served  on  the  Board  or  the  Executive 
Committee during the year: 

Simon Murray was a non-executive director until his retirement on 27 July 
2010. Terry Kramer was Regional President – Vodafone Americas and a 
member of the Executive Committee until 31 July 2010. Wendy Becker was 
Group Chief Marketing Officer and a member of the Executive Committee 
until January 2011.

Governance

Vodafone Group Plc Annual Report 2011    55

Corporate governance

We are committed to high standards of corporate governance which we consider are critical to business integrity 
and to maintaining investors’ trust in us. We expect all our directors, employees and suppliers to act with honesty, 
integrity and fairness. Our business principles set out the standards we set ourselves to ensure we operate lawfully, 
with integrity and with respect for the culture of every country in which we do business.

Compliance with the Combined Code
Our ordinary shares are listed in the UK on the London Stock Exchange. In 
accordance with the Listing Rules of the UK Listing Authority, we confirm 
that throughout the year ended 31 March 2011 and at the date of this 
document we were compliant with the provisions of, and applied the 
principles of, Section 1 of the 2008 FRC Combined Code on Corporate 
Governance (the “Combined Code”). The Combined Code can be found on 
the FRC website (www.frc.org.uk). This corporate governance section, 
together with the “Directors’ remuneration” section on pages 62 to 73, 
provides  detail  of  how  we  apply  the  principles  and  comply  with  the 
provisions of the Combined Code. 

The FRC issued the new UK Corporate Governance Code in 2010, applicable 
for financial years beginning on or after 29 June 2010. We will report on it for 
the first time in our 2012 financial year and intend to be in compliance.

Corporate governance statement
We  comply  with  the  corporate  governance  statement  requirements 
pursuant to the FSA’s Disclosure and Transparency Rules by virtue of the 
information included in this “Corporate governance” section of the annual 
report together with information contained in the “Shareholder information” 
section on pages 132 to 138.

Board organisation and structure
The role of the Board
The Board is responsible for the overall conduct of the Group’s business and 
has the powers, authorities and duties vested in it by and pursuant to the 
relevant laws of England and Wales and the articles of association of the 
Company. The Board:

■■ has final responsibility for the management, direction and performance 

of our businesses;

■■ is required to exercise objective judgement on all corporate matters 

independent from executive management;

■■ is accountable to shareholders for the proper conduct of the business; and 
■■ is responsible for ensuring the effectiveness of and reporting on our 

system of corporate governance.

The Board has a formal schedule of matters reserved to it for its decision and 
these include:

■■ Group strategy and long-term plans;
■■ major capital projects, acquisitions or divestments;
■■ annual budget and operating plan;
■■ Group financial structure, including tax and treasury;
■■ annual and half-year financial results and shareholder communications;
■■ system of internal control and risk management; and
■■ senior management structure, responsibilities and succession plans.

The schedule is reviewed annually. It was last formally reviewed in March 
2011 at which time, it was determined that no amendments were required. 

Other specific responsibilities are delegated to Board committees which 
operate  within  clearly  defined  terms  of  reference.  Details  of  the 
responsibilities delegated to the Board committees are given on pages 57 
and 58.

Board meetings
The Board meets at least eight times a year and the meetings are structured 
to allow open discussion. All directors participate in discussing strategy, 
trading and financial performance and risk management. All substantive 
agenda items have comprehensive briefing material which is circulated one 
week before the meeting. 

The following table shows the number of years directors have been on the 
Board at 31 March 2011 and their attendance at scheduled Board meetings 
they were eligible to attend during the year:

Sir John Bond
John Buchanan
Vittorio Colao
Michel Combes 
Andy Halford
Renee James (since 1 January 2011)
Alan Jebson
Samuel Jonah
Nick Land
Anne Lauvergeon
Simon Murray (until 27 July 2010)
Stephen Pusey
Luc Vandevelde
Anthony Watson
Philip Yea

 Years 
 on Board
6
8
4
1
5
<1
4
2
4
5
–
1
7
5
5

Meetings
attended
8/8
8/8
8/8
8/8
8/8
3/3
7/8
8/8
8/8
6/8
2/2
8/8
8/8
8/8
8/8

In addition to regular Board meetings, there are a number of other meetings 
to deal with specific matters. Directors unable to attend a Board meeting 
because of another engagement are nevertheless provided with all the 
information relevant for such meetings and are able to discuss issues arising 
in the meeting with the Chairman or the Chief Executive.

Division of responsibilities
The roles of the Chairman and Chief Executive are separate and there is a 
division of responsibilities that is clearly established, set out in writing and 
agreed by the Board to ensure that no one person has unfettered powers of 
decision. The Chairman is responsible for the operation, leadership and 
governance of the Board, ensuring its effectiveness and setting its agenda. 
The Chief Executive is responsible for the management of the Group’s 
business and the implementation of Board strategy and policy.

Board balance and independence
Our Board consists of 15 directors, 13 of whom served throughout the year. 
At 31 March 2011, in addition to the Chairman, Sir John Bond, there were four 
executive directors and nine non-executive directors. Renee James and 
Gerard Kleisterlee were appointed as non-executive directors with effect 
from 1 January 2011 and 1 April 2011 respectively. Simon Murray was a 
member of the Board until his retirement at the annual general meeting 
(‘AGM’) on 27 July 2010. 

The Board welcomed the publication of the Davies Review on Women on 
Boards in February 2011. It is our aspiration to have a minimum of 25% 
female representation on the Board by 2015. Subject to securing suitable 
candidates,  we  intend  to  effect  the  changes  required  to  the  Board’s 
composition by recruiting additional directors and/or filling vacancies which 
arise when directors do not seek re-election, by appointing new directors 
who fit the skills criteria and gender balance which would meet the Board’s 
aspirations. The FRC is currently consulting on changes to the UK Corporate 
Governance Code which may result in the Code including a recommendation 

56    Vodafone Group Plc Annual Report 2011

Corporate governance continued

that companies adopt a boardroom diversity policy; we expect to comply 
with any such recommendation. The Board recognises the importance of 
gender balance throughout the Group and continues to support Vittorio 
Colao in his efforts to build a diverse organisation. Further information, 
including the proportions of women in senior management and within 
the organisation overall, is contained in our 2011 sustainability report at 
www.vodafone.com/sustainability.

The Deputy Chairman, John Buchanan, is the nominated Senior Independent 
Director and his role includes being available for approach or representation 
by directors or significant shareholders who may feel inhibited about raising 
issues with the Chairman. He is also responsible for conducting an annual 
review of the performance of the Chairman and, in the event it should be 
necessary, convening a meeting of the non-executive directors.

We  consider  all  of  our  present  non-executive  directors  to  be  fully 
independent. The Board is aware of the other commitments of its directors 
and is satisfied that these do not conflict with their duties as directors of 
the Company. Changes to the commitments of the directors are reported to 
the Board.

There are no cross-directorships or significant links between directors 
serving on the Board through involvement in other companies or bodies. For 
the purpose of section 175 of the Companies Act 2006, the Company’s 
articles of association include a general power for the directors to authorise 
any matter which would or might otherwise constitute or give rise to a 
breach of the duty of a director under this section, to avoid a situation in 
which a director has, or could have, a direct or indirect interest that conflicts 
or may possibly conflict, with the interests of the Company. To this end 
procedures have been established for the disclosure of any such conflicts 
and also for the consideration and authorisation of these conflicts by the 
Board, where relevant. The directors are required to complete a conflicts 
questionnaire, initially on appointment and annually thereafter. In the event 
of a potential conflict being identified, details of that conflict would be 
submitted  to  the  Board  (excluding  the  director  to  whom  the  potential 
conflict related) for consideration and, as appropriate, authorisation in 
accordance with the Companies Act 2006 and the articles of association. 
Where an authorisation was granted, it would be recorded in a register of 
potential conflicts and reviewed periodically. On an ongoing basis directors 
are responsible for notifying the Company Secretary if they become aware 
of  actual  or  potential  conflict  situations  or  a  change  in  circumstances 
relating to an existing authorisation. To date, no conflicts of interest have 
been identified.

Under the laws of England and Wales, the executive and non-executive 
directors  are  equal  members  of  the  Board  and  have  overall  collective 
responsibility for the Company’s direction. In particular, non-executive 
directors are responsible for:

■■ bringing a wide range of skills and experience, including independent 
judgement on issues of strategy, performance, financial controls and 
systems of risk management;

■■ constructively challenging the strategy proposed by the Chief Executive 

and executive directors;

■■ scrutinising and challenging performance across the Group’s business; 
■■ assessing  risk  and  the  integrity  of  the  financial  information  and 

controls; and

■■ ensuring  appropriate  remuneration  and  succession  planning 
arrangements are in place in relation to executive directors and other 
senior executive roles.

Board effectiveness
Appointments to the Board
There is a formal, rigorous and transparent procedure for the appointment of 
new directors to the Board. Candidates are identified and selected on merit 
against objective criteria and with due regard to the benefits of diversity on 
the Board, including gender. This process was followed during the recruitment 
of Renee James and Gerard Kleisterlee and is described in the section on the 
Nominations and Governance Committee set out on page 57. 

Information and professional development
From time to time the Board receives detailed presentations from non-Board 
members on matters of significance. Financial plans, including budgets and 
forecasts, are regularly discussed at Board meetings. The non-executive 
directors periodically visit different parts of the Group and are provided with 
briefings and information to assist them in performing their duties.

The  Chairman  is  responsible  for  ensuring  that  induction  and  training 
programmes  are  provided  and  the  Company  Secretary  organises  the 
programmes. Individual directors are also expected to take responsibility for 
identifying their training needs and to take steps to ensure that they are 
adequately informed about the Company and their responsibilities as a 
director. The Board is confident that all its members have the knowledge, 
ability and experience to perform the functions required of a director of a 
listed company.

On appointment, individual directors undergo an induction programme 
covering, amongst other things:

■■ the business of the Group;
■■ their legal and regulatory responsibilities as directors;
■■ briefings and presentations from relevant executives; and
■■ opportunities to visit business operations. 

If appropriate the induction will also include briefings on the scope of the 
internal audit function and the role of the Audit Committee, meetings with 
the  external  auditor  and  other  areas  the  Company  Secretary  deems 
appropriate considering the director’s area of responsibility. Throughout 
their period in office the directors are continually updated on the Group’s 
businesses and the regulatory and industry specific environments in which 
it operates. These updates are by way of written briefings and meetings with 
senior executives and, where appropriate, external sources.

Performance evaluation
Performance  evaluation  of  the  Board,  its  committees  and  individual 
directors takes place on an annual basis and is conducted within the terms 
of reference of the Nominations and Governance Committee with the aim 
of improving the effectiveness of the Board and its committees, individual 
contributions and the Group’s performance as a whole. The evaluation is 
designed  to  determine  whether  the  Board  continues  to  be  capable  of 
providing the high level judgement required and whether, as a Board, the 
directors are informed and up to date with the business and its goals and 
understand the context within which it operates. Every three years the 
performance evaluation is conducted by an independent external advisor. 
The last external evaluation took place in respect of the 2010 financial year. 

This  year  the  Board  undertook  a  formal  self-evaluation  of  its  own 
performance. The process was led by the Chairman and included a review 
of the administration of the Board and its committees covering the operation 
of the Board and its committees, agendas, reports and information produced 
for their consideration. Using questionnaires completed by all directors, the 
Chairman produced a report on Board performance which was sent to and 
considered by the Nominations and Governance Committee before being 
discussed with the Board members at a Board meeting.

The Chairman led the assessment of the Chief Executive and the non-
executive directors, the Chief Executive undertook the performance reviews 
for the executive directors and the Senior Independent Director led the 
review of the performance of the Chairman. 

The Chairman reported the results of the evaluations at the Board meeting 
in March 2011. The performance of each director of the Board was found to 
be effective and it was concluded that the Board provides the effective 
leadership and control required for a listed company. The Nominations and 
Governance Committee confirmed to the Board that the contributions 
made by the directors offering themselves for election and re-election at 
the AGM in July 2011 continue to be effective and that the Company should 
support their election and re-election. In addition, the Board considered 
recommendations  made  by  directors  during  the  Board  performance 
evaluation for the improvement of Board procedures and its effectiveness. 

Governance

Vodafone Group Plc Annual Report 2011    57

Consequently, some changes in Board practice are being implemented, 
including  extending  the  duration  of  Audit  Committee  meetings  and 
allocating more time in the Board schedule for strategy discussions. The 
Board  will  continue  to  review  its  procedures,  its  effectiveness  and 
development in the financial year ahead.

requirements of Rule 10A-3 of the US Securities Exchange Act 1934 (the 
‘Exchange Act’), as its financial expert on the Audit Committee. Further details 
on Nick Land can be found in “Board of directors and Group management” 
on page 53.

Re-election of directors
Although not required by the articles of association, in the interests of good 
corporate  governance  the  directors  have  resolved  that,  subject  to  the 
recommendation of the Nominations and Governance Committee, they will 
all submit themselves for re-election at each AGM. Accordingly, at the AGM 
to  be  held  on  26  July  2011,  all  the  directors  will  offer  themselves  for 
re-election with the exception of Sir John Bond who is retiring from the 
Board. New directors seek election for the first time in accordance with the 
articles of association.

Independent advice
The Board recognises that there may be occasions when one or more of the 
directors feels it is necessary to take independent legal and/or financial 
advice at the Company’s expense. There is an agreed procedure to enable 
them to do so.

Indemnification of directors
In accordance with our articles of association and to the extent permitted by 
the laws of England and Wales, directors are granted an indemnity from the 
Company in respect of liabilities incurred as a result of their office. In respect 
of  those  matters  for  which  the  directors  may  not  be  indemnified,  we 
maintained a directors’ and officers’ liability insurance policy throughout the 
financial year. Neither our indemnity nor the insurance provides cover in the 
event that a director is proven to have acted dishonestly or fraudulently. 

Board committees
The  Board  has  established  an  Audit  Committee,  a  Nominations  and 
Governance Committee and a Remuneration Committee, each of which has 
formal terms of reference approved by the Board. The Board reviews the 
terms of reference for each of the committees on an ongoing basis and is 
satisfied that they comply with the requirements of the Combined Code. 
The terms of reference for all Board committees can be found on our website 
at www.vodafone.com/governance or a copy can be obtained by application 
to the Company Secretary at our registered office.

The committees are provided with all necessary resources to enable them 
to undertake their duties in an effective manner. The Company Secretary or 
her delegate acts as secretary to the committees. The minutes of committee 
meetings are circulated to all directors.

Each committee has access to such information and advice, both from 
within  the  Group  and  externally,  at  the  Company’s  cost  as  it  deems 
necessary. This may include the appointment of external consultants where 
appropriate.  Each  committee  undertakes  an  annual  review  of  the 
effectiveness of its terms of reference and makes recommendations to the 
Board for changes where appropriate.

Audit Committee
The members of the Audit Committee during the year, together with a 
record of their attendance at meetings which they were eligible to attend, 
are set out below:

Nick Land, Chairman and financial expert
John Buchanan
Alan Jebson
Anne Lauvergeon

Meetings attended
4/4
4/4
4/4
3/4

The Audit Committee’s responsibilities include:

■■ overseeing the relationship with the external auditor;
■■ reviewing our preliminary results announcement, half-year results and 

annual financial statements;

■■ monitoring compliance with statutory and listing requirements for any 

exchange on which our shares and debt instruments are quoted;

■■ reviewing the scope, extent and effectiveness of the activity of the Group 

internal audit department;

■■ engaging independent advisors as it determines is necessary and to 

perform investigations;

■■ reporting to the Board on the quality and acceptability of our accounting 
policies and practices including, without limitation, critical accounting 
policies and practices; and

■■ playing an active role in monitoring our compliance efforts in respect of 

Section 404 of the Sarbanes-Oxley Act. 

At least twice a year the Audit Committee meets separately with the external 
auditor, the Chief Financial Officer and the Group Audit Director without 
other management being present. Further details on the work of the Audit 
Committee and its oversight of the relationships with the external auditor 
can be found under “Auditor” and the “Report from the Audit Committee” 
which are set out on pages 60 and 61.

Nominations and Governance Committee
The members of the Nominations and Governance Committee during the 
year, together with a record of their attendance at meetings which they were 
eligible to attend, are set out below:

Sir John Bond, Chairman
John Buchanan
Luc Vandevelde
Anthony Watson (from 26 July 2010)

Meetings attended
7/7
7/7
7/7
5/5

The Nominations and Governance Committee’s key objective is to ensure 
that the Board comprises individuals with the requisite skills, knowledge and 
experience to ensure that it is effective in discharging its responsibilities. The 
Nominations and Governance Committee:

■■ leads the process for identifying and making recommendations to the 
Board of candidates for appointment as directors giving full consideration 
to succession planning and the leadership needs of the Group;

■■ makes  recommendations  to  the  Board  on  the  composition  of  the 
Nominations  and  Governance  Committee  and  the  composition  and 
chairmanship of the Audit and Remuneration Committees;

■■ regularly  reviews  the  structure,  size  and  composition  of  the  Board 
including  the  balance  of  skills,  knowledge  and  experience  and  the 
independence  of  the  non-executive  directors,  and  makes 
recommendations to the Board with regard to any change; and

■■ is  responsible  for  the  oversight  of  all  matters  relating  to  corporate 

governance, bringing any issues to the attention of the Board.

During the financial year an external search was commissioned, using an 
independent consulting firm which actively searches for female as well as 
male candidates, for a non-executive director with relevant international 
experience in the high-tech sector. Renee James was identified as a potential 
candidate  and  subsequently  recommended  to  the  Board  by  the 
Nominations and Governance Committee on the basis that she met the 
desired criteria. 

The Audit Committee is comprised of financially literate members having the 
necessary ability and experience to understand financial statements. Solely 
for the purpose of fulfilling the requirements of the Sarbanes-Oxley Act and 
the  Combined  Code,  the  Board  has  designated  Nick  Land,  who  is  an 
independent  non-executive  director  satisfying  the  independence 

In February 2010 the Board initiated a succession planning process to search 
for a new chairman. The independent consulting firm was provided with a 
detailed brief of the desired candidate profile and their services were used 
to  conduct  a  thorough  search  to  identify  suitable  candidates.  The 
Nominations and Governance Committee considered a list of potential 

58    Vodafone Group Plc Annual Report 2011

Corporate governance continued

candidates  and  those  shortlisted  were  met  by  members  of  the  Board. 
Following an interview process, Gerard Kleisterlee was invited to join the 
Board and to become Vodafone’s chairman in succession to Sir John Bond. 
In accordance with the Combined Code, Sir John Bond did not chair the 
Nominations  and  Governance  Committee  when  dealing  with  the 
appointment  of  Mr  Kleisterlee.  The  Deputy  Chairman  took  the  chair. 
Mr Kleisterlee’s deep knowledge of the commercial sector, his international 
experience and familiarity with business in emerging markets were factors 
in the Board’s decision.

The Nominations and Governance Committee meets periodically when 
required. In addition to scheduled meetings, there are a number of ad hoc 
meetings to address specific matters. No one other than a member of the 
Nominations and Governance Committee is entitled to be present at its 
meetings. The Chief Executive, other non-executive directors and external 
advisors may be invited to attend.

Remuneration Committee
The members of the Remuneration Committee during the year, together 
with a record of their attendance at scheduled meetings which they were 
eligible to attend, are set out below:

Luc Vandevelde, Chairman
Samuel Jonah (from 1 June 2010)
Simon Murray (until 27 July 2010)
Anthony Watson
Philip Yea

Meetings attended
5/5
3/3
1/2
5/5
5/5

In addition to scheduled meetings, there were a number of ad hoc meetings 
to deal with specific matters. The responsibilities of the Remuneration 
Committee include:

■■ determining, on behalf of the Board, the policy on the remuneration of 
the Chairman, the executive directors and the senior management team;
■■ determining  the  total  remuneration  packages  for  these  individuals 

including any compensation on termination of office; and

■■ appointing any consultants in respect of executive directors’ remuneration.

The  Chairman  and  Chief  Executive  may  attend  the  Remuneration 
Committee’s  meetings  by  invitation.  They  do  not  attend  when  their 
individual remuneration is discussed. No director is involved in deciding his 
or her own remuneration.

Further  information  on  the  Remuneration  Committee’s  activities  is 
contained in “Directors’ remuneration” on pages 62 to 73.

Executive Committee
The executive directors, together with certain other Group functional heads 
and  regional  chief  executives,  meet  11  times  a  year  as  the  Executive 
Committee under the chairmanship of the Chief Executive. The Executive 
Committee is responsible for our competitive and financial performance, 
reviewing  strategy  and  new  business  opportunities  including  major 
acquisitions and disposals, the management of our capital structure and 
funding, and key organisational and policy decisions. The members of the 
Executive Committee and their biographical details are set out on pages 52 
and 54.

The Executive Committee members and the chief executive officers of the 
major operating companies and other selected individuals, depending on 
topics discussed, met twice during the year to discuss strategy. 

Company Secretary
The  Company  Secretary  acts  as  secretary  to  the  Board  and  to  the 
committees of the Board and, with the consent of the Board, may delegate 
responsibility for the administration of the committees to other suitably 
qualified staff. The Company Secretary:

■■ assists the Chairman in ensuring that all directors have full and timely 

access to all relevant information;

■■ is responsible for ensuring that the correct Board procedures are followed 

and advises the Board on corporate governance matters; and

■■ administers the procedure under which directors can, where appropriate, 

obtain independent professional advice at the Company’s expense.

The appointment or removal of the Company Secretary is a matter for the 
Board as a whole.

Relations with shareholders
We are committed to communicating our strategy and activities clearly to 
our shareholders and, to that end, we maintain an active dialogue with 
investors through a planned programme of investor relations activities. The 
investor relations programme includes:

■■ formal  presentations  of  full  year  and  half-year  results,  and  interim 

management statements;

■■ briefing meetings with major institutional shareholders in the UK, the US 
and in Continental Europe after the half-year results and preliminary 
announcement,  to  ensure  that  the  investor  community  receives  a 
balanced and complete view of our performance and the issues we face;
■■ regular meetings between institutional investors and analysts and the 
Chief Executive and Chief Financial Officer to discuss business performance;
■■ hosting investors and analysts sessions at which senior management 
from relevant operating companies deliver presentations which provide 
an overview of each of the individual businesses and operations;

■■ attendance by senior executives across the business at relevant meetings 

and conferences throughout the year;

■■ responding to enquiries from shareholders and analysts through our 

Investor Relations team; and

■■ www.vodafone.com/investor which is a section dedicated to shareholders 

on our website.

Overall responsibility for ensuring that there is effective communication 
with  investors  and  that  the  Board  understands  the  views  of  major 
shareholders on matters such as governance and strategy rests with 
the  Chairman,  who  makes  himself  available  to  meet  shareholders  for 
this purpose.

The Senior Independent Director and other members of the Board are also 
available to meet major investors on request. The Senior Independent 
Director has a specific responsibility to be available to shareholders who 
have concerns, for whom contact with the Chairman, Chief Executive or 
Chief Financial Officer has either failed to resolve their concerns or for whom 
such contact is inappropriate.

At the 2007 AGM the shareholders approved amendments to the articles of 
association which enabled us to take advantage of the provisions in the 
Companies Act 2006 to communicate with our shareholders electronically. 
Following that approval, unless a shareholder has specifically asked to 
receive a hard copy, they will receive notification of the availability of the 
annual report on our website www.vodafone.com/investor. For this year 
shareholders will receive the notice of meeting and form of proxy in paper 
through  the  post  unless  they  have  previously  opted  to  receive  email 
communications. We do not intend to send the notice of meeting and form 
of proxy to shareholders in paper through the post for the 2012 financial 
year unless shareholders have specifically asked to receive communications 
in hard copy. Shareholders continue to have the option to appoint proxies 
and to give voting instructions electronically.

The principal communication with private investors is via the annual report 
and through the AGM, an occasion which is attended by all our directors and 
at which all shareholders present are given the opportunity to question the 
Chairman, the Chairmen of the Audit, Nominations and Governance, and 
Remuneration  Committees  and  the  rest  of  the  Board.  After  the  AGM 
shareholders can meet informally with directors.

A summary presentation of results and development plans is also given at 
the AGM before the Chairman deals with the formal business of the meeting. 
The AGM is broadcast live on our website (www.vodafone.com/agm) and a 
recording of the webcast can subsequently be viewed on our website. All 

Governance

Vodafone Group Plc Annual Report 2011    59

substantive  resolutions  at  our  AGMs  are  decided  on  a  poll.  The  poll  is 
conducted by our registrars and scrutinised by Electoral Reform Services. 
The proxy votes cast in relation to all resolutions, including details of votes 
withheld, are disclosed to those in attendance at the meeting and the results 
of the poll are published on our website and announced via the Regulatory 
News Service. Financial and other information is made available on our 
website (www.vodafone.com/investor) which is regularly updated. 

A summary of our share and control structures is set out on pages 135 and 
136 in the shareholder information section of this report.

Political donations
The directors consider that it is in the best interest of shareholders that we 
participate in public debate and opinion forming on matters which affect our 
business. In order not to inhibit these activities and to avoid inadvertent 
infringement of the Companies Act 2006, at the 2008 AGM the directors 
sought  and  received  shareholders’  approval  for  the  Company  and  its 
subsidiaries to be authorised, for the purposes of part 14 of the Companies 
Act 2006, to make political donations and to incur political expenditure 
during the period from the AGM to the conclusion of the AGM for the 2012 
financial  year  or  29  July  2012,  whichever  is  earlier,  up  to  a  maximum 
aggregate amount of £100,000 per year. Neither the Company nor any of its 
subsidiaries have made any such political donations during the year. It is our 
Group policy not to make political donations or incur political expenditure 
as those expressions are normally understood. 

Internal control
The Board has overall responsibility for the system of internal control. 
A sound system of internal control is designed to manage rather than 
eliminate the risk of failure to achieve business objectives and can only 
provide  reasonable  and  not  absolute  assurance  against  material 
misstatement or loss. The process of managing the risks associated with 
social,  environmental  and  ethical  impacts  is  also  discussed  under 
“Sustainable business” on pages 30 to 31.

The Board has established procedures that implement in full the Turnbull 
Guidance “Internal Control: Revised Guidance for Directors on the Combined 
Code” for the year under review and to the date of approval of the annual 
report. These procedures, which are subject to regular review, provide an 
ongoing process for identifying, evaluating and managing the significant 
risks we face. See page 75 for management’s report on internal control over 
financial reporting.

Monitoring and review activities
There are clear processes for monitoring the system of internal control and 
reporting any significant control failings or weaknesses together with details 
of corrective action. These include:

■■ a formal annual confirmation provided by the Chief Executive and Chief 
Financial Officer of each Group company certifying the operation of their 
control systems and highlighting any weaknesses, the results of which 
are  reviewed  by  regional  management,  the  Audit  Committee  and 
the Board;

■■ a review of the appropriateness of disclosures undertaken by the Chief 
Executive and the Chief Financial Officer which includes formal annual 
meetings with the Group’s Disclosure Committee; and

■■ periodic examination of business processes on a risk basis including 
reports on controls throughout the Group undertaken by the Group 
internal audit department which reports directly to the Audit Committee.

incidence and impact on the business of risks that do materialise and in 
ensuring that the costs of operating particular controls are proportionate to 
the benefit.

Risk management
We have a Risk Council to manage the process of identifying, evaluating, 
monitoring and mitigating risks. The Risk Council is chaired by the Chief 
Financial Officer, facilitated by the Group Audit Director and attended by 
representatives  from  the  two  geographic  regions,  finance  and  a  cross 
section of functions. Meeting twice a year, the Risk Council discusses and 
reviews the risks identified by the senior management of the regions and 
functions in their area of business. The risks are plotted on a “risk matrix” on 
the basis of the likelihood of those risks occurring and the impact if they do 
occur taking into consideration the action being taken to manage and 
mitigate them. Those risk assessments are presented to the Executive 
Committee and the Audit Committee which in turn report to the Board for 
review and confirmation. The Group risks identified through this process are 
included in “Principal risk factors and uncertainties” on pages 45 and 46. The 
Risk Council ensures the ongoing review of risks to the business, the controls 
in place to mitigate risks and identifies any further action required.

Risk mitigation
Although many risks remain outside of our direct control, a range of activities 
are in place to mitigate the primary risks identified including those set out 
on pages 45 to 46. A significant number of risks faced relate to the wider 
operational and commercial affairs of the Group including those in relation 
to  competitor  and  regulator  activity,  the  impact  of  technological 
developments, the development of new products and services, the success 
of cost reduction initiatives, the realisation of benefits from investments and 
the potential reliance on certain suppliers. The responsibility for the Group’s 
actions to address and mitigate these risks is either allocated to personnel 
with direct functional responsibility for the matter or to operating company 
and regional management with appropriate reporting and monitoring by the 
Risk Council and Executive Committee. The size of the Group’s operations, 
its geographical spread and its large and diverse customer base assist in 
mitigating these risks.

A range of mitigations for other risks faced by the Group are also in place:

■■ Macroeconomic, political and legal risks are considered by the Group’s 
strategic  planning  process  and  as  part  of  the  Group’s  processes  for 
capital allocation.

■■ The Group has in place formal treasury policies that seek to ensure the 
Group’s financing plans place appropriate weight on the risks arising from 
volatile capital markets. 

■■ Where we do not have controlling interests in certain of our investments, 
we work with our partners to maximise alignment of interests through the 
development of mutually beneficial commercial outcomes and actively 
involve ourselves in the governance of the company concerned.

■■ The potential for health risks is comprehensively addressed through a 
wide range of activities including the close monitoring of developments 
in areas of science and technology and ensuring the devices sold meet all 
necessary regulatory requirements including specific absorption rate 
(‘SAR’) limits in relation to radio frequency emission and absorption.
■■ We have invested significantly to minimise the risk of disruption of our 
telecommunications services and have extensive business continuity 
arrangements to mitigate the risks arising from a critical system failure. 

Activity and progress on these matters are reported both into the Risk 
Council and the Executive Committee.

In addition, we review any reports from the external auditor presented to the 
Audit Committee and management relating to internal financial controls.

Any controls and procedures, no matter how well designed and operated, 
can provide only reasonable and not absolute assurance of achieving the 
desired control objectives. Management is required to apply judgement in 
evaluating the risks we face in achieving our objectives, in determining the 
risks that are considered acceptable to bear, in assessing the likelihood of 
the risks concerned materialising, in identifying our ability to reduce the 

Review of effectiveness
The Board and the Audit Committee have reviewed the effectiveness of the 
internal control system including financial, operational and compliance 
controls and risk management, in accordance with the Combined Code for 
the period from 1 April 2010 to 17 May 2011 (the date of approval of our 
annual report). No significant failings or weaknesses were identified during 
this review. However, had there been any such failings or weaknesses, 
the  Board  confirms  that  necessary  actions  would  have  been  taken  to 
remedy them.

60    Vodafone Group Plc Annual Report 2011

Corporate governance continued

Disclosure controls and procedures
We maintain “disclosure controls and procedures”, as such term is defined in 
Rule  13a-15(e)  of  the  Exchange  Act,  that  are  designed  to  ensure  that 
information required to be disclosed in reports that we file or submit under the 
Exchange Act is recorded, processed, summarised and reported within the 
time periods specified in the SEC’s rules and forms, and that such information 
is accumulated and communicated to management, including our Chief 
Executive and Chief Financial Officer as appropriate, to allow timely decisions 
regarding required disclosure.

The directors, the Chief Executive and the Chief Financial Officer have 
evaluated the effectiveness of the disclosure controls and procedures and, 
based on that evaluation, have concluded that the disclosure controls and 
procedures are effective at the end of the period covered by this document.

Going concern
The  going  concern  statement  required  by  the  Listing  Rules  and  the 
Combined Code is set out in the “Directors’ statement of responsibility” on 
page 75.

Auditor
Following a recommendation by the Audit Committee, and in accordance 
with Section 489 of the Companies Act 2006, a resolution proposing the 
reappointment of Deloitte LLP as our auditor will be put to the shareholders 
at the 2011 AGM. We do not indemnify our external auditor.

In its assessment of the independence of the auditor and in accordance with 
the  US  Public  Company  Accounting  Oversight  Board’s  standard  on 
independence,  the  Audit  Committee  receives  in  writing  details  of 
relationships between the Company and Deloitte LLP that may have a 
bearing on their independence and receives confirmation that they are 
independent of the Company within the meaning of the securities laws 
administered by the SEC.

In addition, the Audit Committee pre-approves the audit fee after a review 
of both the level of the audit fee against other comparable companies, 
including those in the telecommunications industry, and the level and 
nature of non-audit fees, as part of its review of the adequacy and objectivity 
of the audit process.

In a further measure to ensure auditor independence is not compromised we 
have a policy that provides for the pre-approval by the Audit Committee of 
permitted non-audit services by Deloitte LLP. The policy lists categories of 
non-audit services from which the auditor is excluded from providing. For 
certain specific permitted services the Audit Committee has pre-approved 
that Deloitte LLP can be engaged by management subject to specified fee 
limits for individual engagements and fee limits for each type of specific 
service permitted. For all other services, or those permitted services that 
exceed the specified fee limits, the Chairman of the Audit Committee, or in his 
absence another member, can pre-approve permitted services which have 
not been pre-approved by the Audit Committee.

In addition to their statutory duties, Deloitte LLP is also engaged where, as a 
result of their position as auditor, they either must, or are best placed to, 
perform the audit-related services in question. This is primarily work in 
relation  to  matters  such  as  shareholder  circulars,  Group  borrowings, 
regulatory filings, and certain business acquisitions and disposals. Other 
work is awarded on the basis of competitive tender.

During the year Deloitte LLP and its affiliates charged the Group £9 million 
(2010: £9 million, 2009: £8 million) for audit and audit-related services and 
a  further  £1  million  (2010:  £1  million,  2009:  £1  million)  for  non-audit 
assignments which primarily comprised fees in relation to a number of 
taxation assignments totalling £1 million (2010: £1 million, 2009: £1 million). 
The auditor was considered the most suitable supplier for the services given 
its extensive knowledge of the Group. After reviewing external requirements 
and guidelines in place, the types of services rendered were considered by 
the Audit Committee not to impact the objectivity and independence of 
Deloitte  LLP.  An  analysis  of  these  fees  can  be  found  in  note  4  to  the 
consolidated financial statements.

US listing requirements
Vodafone’s american depositary shares are listed on the NASDAQ Stock 
Market  LLC  (‘NASDAQ’)  and  we  are  therefore  subject  to  the  rules  of 
NASDAQ as well as US securities laws and the rules of the SEC. NASDAQ 
requires US companies listed on the exchange to comply with NASDAQ’s 
corporate  governance  rules  but  foreign  private  issuers,  such  as  the 
Company, are exempt from many of those rules. However, pursuant to 
NASDAQ Listing Rule 5615 we are required to disclose a summary of any 
material ways in which the corporate governance practices we follow differ 
from those required by NASDAQ for US companies. The material differences 
are as follows:

Independence
■■ The NASDAQ rules require that a majority of the Board be comprised of 
independent directors and the rules include detailed definitions that US 
companies must use for determining independence.

■■ The Combined Code requires a company’s board of directors to assess 

and make a determination as to the independence of its directors.

While the Board does not explicitly take into consideration NASDAQ’s detailed 
definitions, it has carried out an assessment based on the requirements of the 
Combined Code and has determined in its judgement that all of the non-
executive directors are independent within those requirements. At 17 May 
2011 the Board comprised the Chairman, four executive directors and ten 
non-executive directors.

Committees
■■ NASDAQ rules require US companies to have a nominations committee, an 
audit committee and a compensation committee, each composed entirely 
of independent directors, with the nominations committee and audit 
committee  required  to  have  a  written  charter  that  addresses  the 
committees’ purpose and responsibilities.

■■ Both  our  Nominations  and  Governance  Committee  and  our 
Remuneration Committee have terms of reference and compositions that 
comply with the Combined Code’s requirements.

■■ Our Nominations and Governance Committee is chaired by the Chairman 
of the Board and its other members are non-executive directors of the 
Company.

■■ Our Remuneration Committee is composed entirely of non-executive 

directors whom the Board has determined to be independent.

■■ The Audit Committee is composed entirely of non-executive directors 
whom the Board has determined to be independent and who meet the 
requirements of Rule 10A-3 under the Exchange Act.

We consider that the terms of reference of these committees, which are 
available on our website (www.vodafone.com/governance), are generally 
responsive to the relevant NASDAQ rules but may not address all aspects of 
these rules.

Code of conduct
Under  NASDAQ  rules  US  companies  must  adopt  a  code  of  conduct 
applicable to all directors, officers and employees. We have adopted a Code 
of Conduct which applies to all employees. It sets out what conduct is 
expected of employees as they adhere to our Business Principles and draws 
their attention to the Group’s policies. In addition, a Code of Ethics has been 
adopted in compliance with Section 406 of the Sarbanes-Oxley Act which 
is applicable to the senior financial and principal executive officers. We have 
made our Code of Ethics available on our website (www.vodafone.com/
governance).

Quorum
Under NASDAQ rules companies are required to have a minimum quorum of 
33.33% of the shareholders of ordinary shares for shareholder meetings. 
However, our articles of association provide for a quorum for general meetings 
of shareholders of two shareholders regardless of the level of their aggregate 
share ownership.

Governance

Vodafone Group Plc Annual Report 2011    61

Related party transactions
■■ The NASDAQ rules require companies to conduct appropriate reviews of 
related  party  transactions  and  potential  conflicts  of  interest  via  the 
company’s audit committee or other independent body of the board 
of directors. 

■■ We are subject to extensive provisions under the Listing Rules issued by 
the FSA in the UK (the “Listing Rules”) governing transactions with related 
parties, as defined therein, and the Companies Act 2006 also restricts the 
extent to which companies incorporated in England and Wales may enter 
into related party transactions. 

■■ Our articles of association contain provisions regarding disclosure of 
interests by our directors and restrictions on their votes in circumstances 
involving conflicts of interest. 

■■ In lieu of obtaining an independent review of related party transactions 
for conflicts of interests, but in accordance with the Listing Rules, the 
Companies Act 2006 and our articles of association, we seek shareholder 
approval  for  related  party  transactions  that  meet  certain  financial 
thresholds or where transactions have unusual features. 

■■ The concept of a related party for the purposes of NASDAQ’s listing rules 
differs in certain respects from the definition of a transaction with a 
related party under the Listing Rules.

Shareholder approval
■■ NASDAQ requires shareholder approval for certain transactions involving 

the sale or issuance by a listed company of share capital. 

■■ Under the NASDAQ rules, whether shareholder approval is required for 
such transactions depends on, among other things, the number of shares 
to be issued or sold in connection with a transaction, while we are bound 
by  the  provisions  of  the  Listing  Rules  which  state  that  shareholder 
approval is required, among other things, when the size of a transaction 
exceeds  a  certain  percentage  of  the  size  of  the  listed  company 
undertaking the transaction. 

■■ In accordance with our articles of association we also seek shareholder 
approval annually for issuing shares and to dis-apply the pre-emption rights 
that apply under law in line with limit guidelines issued by investor bodies.

Report from the Audit Committee
The Audit Committee assists the Board in carrying out its responsibilities 
in relation to financial reporting requirements, risk management and the 
assessment of internal controls. The Audit Committee also reviews the 
effectiveness of the Company’s internal audit function and manages the 
Company’s relationship with the external auditor. For further details, its 
terms of reference can be found on the Vodafone website (www.vodafone.
com/governance).

Risk management and internal control
The Audit Committee reviewed the process by which the Group evaluated 
its control environment, its risk assessment process and the way in which 
significant business risks were managed. It also considered the Group Audit 
Director’s reports on the effectiveness of internal controls, significant 
identified frauds and any identified fraud that involved management or 
employees with a significant role in internal controls. The Audit Committee 
was also responsible for oversight of the Group’s compliance activities in 
relation to section 404 of the Sarbanes-Oxley Act.

The  Audit  Committee  is  composed  of  independent,  non-executive 
directors selected to provide the wide range of financial and commercial 
expertise necessary to fulfil the Committee’s duties. The membership of 
the Committee is set out in the table on page 57. By invitation of the 
Chairman of the Audit Committee, the Chief Executive, the Chief Financial 
Officer, the Group Financial Controller, the Director of Financial Reporting, 
the Group Audit Director and the external auditor also attend the Audit 
Committee meetings. Relevant people from the business are also invited 
to attend certain meetings in order to provide insight and enhance the 
Audit Committee’s awareness of key issues and developments in the 
business which are relevant to the Audit Committee in the performance 
of its role.

During the year ended 31 March 2011 the principal activities of the Audit 
Committee were as follows:

Financial reporting
The Audit Committee reviewed and discussed with management and the 
external auditor the half-year and annual financial statements focusing on, 
amongst other matters: 

■■ the quality and acceptability of accounting policies and practices;
■■ the clarity of the disclosures and compliance with financial reporting 
standards  and  relevant  financial  and  governance  reporting 
requirements; and

■■ material areas in which significant judgements have been applied. 

To aid their review, the Audit Committee considered reports from the Group 
Financial Controller and the Director of Financial Reporting and also reports 
from the external auditor, Deloitte LLP, on the scope and outcome of their 
half-year review and annual audit.

Internal audit
The Audit Committee monitored and reviewed the scope, extent and 
effectiveness of the activity of the Group Internal Audit department and 
received reports from the Group Audit Director which included updates 
on audit activities, progress of the Group audit plan, the results of any 
unsatisfactory audits and the action plans to address these areas, and 
resource  requirements  of  the  internal  audit  department.  The  Audit 
Committee held private discussions with the Group Audit Director as 
necessary throughout the year.

External auditor
The Audit Committee reviewed and monitored the independence of the 
external auditor and the objectivity and effectiveness of the audit process 
and provided the Board with its recommendation to the shareholders on 
the  reappointment  of  Deloitte  LLP  as  external  auditor.  The  Audit 
Committee approved the scope and fees for audit services and, after 
consideration  of  whether  they  were  permissible  under  the  Group’s 
policies, non-audit services provided by Deloitte LLP.

Private meetings were held with Deloitte LLP without management being 
present  to  ensure  that  there  were  no  restrictions  on  the  scope  or 
independence of their audit.

Audit Committee effectiveness
The  Audit  Committee  conducts  a  formal  review  of  its  effectiveness 
annually and concluded that its performance was effective. Details of the 
Board  and  Committee  evaluation  process  can  be  found  under 
“Performance evaluation” on page 56. 

Nick Land 
On behalf of the Audit Committee

 
62    Vodafone Group Plc Annual Report 2011

Directors’ remuneration

Letter from the Remuneration Committee
Dear Shareholder

Although business conditions were somewhat more stable this year 
compared  to  the  prior  year,  the  global  economy  still  remained 
challenging.  As  a  consequence,  the  Remuneration  Committee  has 
maintained  its  focus  on  ensuring  that  the  Company’s  remuneration 
policies  in  general,  and  the  packages  of  the  executive  directors  in 
particular, were designed to allow the Company to recruit, retain and 
motivate  its  talented  people  and  to  ensure  those  people  were  fully 
incentivised to maximise shareholder value.

The key principles of our reward philosophy are set out on page 63. Each 
year the Remuneration Committee reviews these principles as well as the 
operation  and  design  of  the  compensation  packages  provided  to 
executives. If changes are required, the Committee is both willing and 
able to effect those changes. The key changes made during the year are 
detailed below:

■■  In order to reflect the equal importance of growing revenue and profit 
we rebalanced the relative weightings of these two measures in the 
short-term incentive plan. At the same time we also changed the 
definition of profit from adjusted operating profit to EBITDA. Details of 
this are on page 65. 

■■  In  order  to  simplify  the  long-term  incentive  awards  both  the 
co-investment  requirement  and  the  matching  awards  are  now 
defined in terms of a percentage of gross salary. Details of this plan are 
on page 64.

Remuneration Committee
The  Remuneration  Committee  is  comprised  to  exercise  independent 
judgement and consists only of independent non-executive directors. In 
anticipation of the retirement of Simon Murray on 27 July 2010, the Board 
appointed Samuel Jonah to the Remuneration Committee. Further details 
can be found on page 58.

Remuneration Committee
Chairman
Committee members

Luc Vandevelde
Samuel Jonah (from 1 June 2010)
Simon Murray (until 27 July 2010)
Anthony Watson
Philip Yea

The Remuneration Committee regularly consults with the Chief Executive 
and the Group HR Director on various matters relating to the appropriateness 
of awards for executive directors and senior executives, though they are not 
present when their own compensation is discussed. In addition, the Group 
Reward and Policy Director provides a perspective on information provided 
to the Committee, and requests information and analyses from external 
advisors as required. The Deputy Group Company Secretary advises the 
Committee on corporate governance guidelines and acts as secretary to 
the Committee.

Management attendees at Remuneration 
Committee meetings
Chief Executive
Group HR Director
Group Reward and Policy Director 
Deputy Group Company Secretary

Vittorio Colao
Ronald Schellekens
Adrian Jackson
Philip Howie

■■  In  order  to  ensure  greater  alignment  with  shareholders  we  have 
re-emphasised the importance of share ownership for executives and 
have introduced share ownership goals to all our operating company 
chief executives and to the rest of the senior leadership team. Details 
of the current ownership levels are on page 63 where it is noted that 
at the year end the value of shares held by the Executive Committee 
exceeded £15 million. 

■■ Finally after reviewing base salaries for the Executive Committee it was 
decided appropriate to make some modest salary increases. Details of 
the increases for the executive directors are found on page 67 but it 
should be noted that the average increase for the Executive Committee 
is 3% which is in line with general increases for employees of the Group 
based in the UK.

As in previous years the Remuneration Committee has had dialogue with 
its shareholders about the changes and appreciates the feedback from 
them. The Remuneration Committee will continue to take an active 
interest in investors’ views and the voting on the remuneration report. 
As such, it hopes to receive your support at the AGM on 26 July 2011.

Luc Vandevelde
Chairman of the Remuneration Committee
17 May 2011

External advisors
The  Remuneration  Committee  appointed  Towers  Watson  (‘TW’)  and 
PricewaterhouseCoopers  LLP  (‘pwc’)  as  independent  advisors  in  2007. 
During the year TW supplied market data and advice on market practice and 
governance and pwc provided performance analyses and advice on plan 
design and performance measures. The advisors also provided advice to the 
Company on general human resource and compensation related matters. 
In addition, pwc provided a broad range of tax, share scheme and advisory 
services to the Group during the year.

As  noted  in  his  biographical  details  on  page  53  of  this  annual  report, 
Philip Yea sits on an advisory board for pwc. In light of their role as advisor to 
the Remuneration Committee on remuneration matters, the Committee 
continue to consider this position and have determined that there is no 
conflict or potential conflict arising.

Meetings
The Remuneration Committee had five meetings during the year. The 
Committee’s work during these meetings and throughout the year included, 
but was not limited to:

■■  a review of the total compensation packages of the executive directors 

and the most senior management of the company;

■■  approval of the global short-term incentive bonus framework and targets;
■■  approval of the 2011 global short-term incentive bonus payout;
■■  approval  of  the  long-term  incentive  framework,  targets  and  2011 

grant levels;

■■  approval of the July 2008 global long-term incentive vesting level;
■■  approval of the introduction of share ownership goals to all operating 
company  chief  executive  officers  and  selected  senior  leadership 
individuals below the Board and Executive Committee; 

■■  a review of the current UK corporate governance environment and the 

implications for our company;

■■  a review of the director’s remuneration report; and
■■  a review of Chairman’s fees.

On an annual basis, the Committee’s effectiveness is reviewed as part of the 
evaluation of the Board.

Governance

Vodafone Group Plc Annual Report 2011    63

Reward philosophy 
The principles of reward, as well as the individual elements of the reward 
package, are reviewed each year to ensure that they continue to support our 
company strategy. These principles are set out below.

Competitive reward assessed on a total compensation basis
Vodafone wishes to provide a level of remuneration which attracts, retains 
and motivates executive directors of the highest calibre. Within the package 
there  needs  to  be  the  opportunity  for  executive  directors  to  achieve 
significant upside for truly exceptional performance. The package provided 
to the executive directors is reviewed annually on a total compensation 
basis i.e. single elements of the package are not reviewed in isolation. When 
the  package  is  reviewed  it  is  done  so  in  the  context  of  individual  and 
company performance, internal relativities, criticality of the individual to the 
business, experience and the scarcity or otherwise of talent with the relevant 
skill set. 

The  principal  external  comparator  group  (which  is  used  for  reference 
purposes only) is made up of companies of similar size and complexity 
to  Vodafone,  and  is  principally  representative  of  the  European  top  25 
companies and a few other select companies relevant to the sector. The 
comparator  group  excludes  any  financial  services  companies.  When 
undertaking the benchmarking process the Remuneration Committee 
makes  assumptions  that  individuals  will  invest  their  own  money  into 
the long-term incentive plan. This means that individuals will need to make 
a significant investment in order to achieve the maximum payout.

Pay for performance 
A high proportion of total reward will be awarded through short-term and 
long-term  performance  related  remuneration.  The  Remuneration 
Committee believes that incorporating and setting appropriate performance 
measures and targets in the package is paramount – this will be reflected in 
an appropriate balance of operational and equity performance.

This is demonstrated in the charts below where we see that at target payout 
over 70% of the package is delivered in the form of variable pay which rises 
to almost 90% if maximum payout is achieved. Fixed pay comprises base 
salary and pension contributions, while variable pay comprises the annual 
bonus  and  the  long-term  incentive  opportunity  assuming  maximum 
co-investment and no movement in current share price. 

Alignment to shareholder interests
Base

Fixed

Variable

Pension

Bonus

LTI

Chief executive
Target
Maximum
Other executive directors(1)
Target
Maximum

27.8%
10.1%

29.5%
11.1%

72.2%
89.9%

70.5%
88.9%

Note:
(1)  Proportions for the directors other than the Chief Executive are the same.

Share ownership is a key cornerstone of our reward policy and is designed 
to help maintain commitment over the long-term, and to ensure that the 
interests  of  our  senior  management  team  are  aligned  with  those  of 
shareholders. Executive directors are expected to build and maintain a 
significant shareholding in Vodafone shares as follows:

■■ Chief Executive – four times base salary; and
■■ Other executive directors – three times base salary. 

In all cases executives have been given five years to achieve these goals. 

Current levels of ownership and the date by which the goal should be or was 
required to be achieved are as shown below:

Vittorio Colao
Andy Halford
Michel Combes
Stephen Pusey

Goal as a 
% of salary
400%
300%
300%
300%

Current % 
of salary held(1)
460%
634%
154%
240%

Value of 
shareholding

Date for goal
(£m)(1)
to be achieved
July 2012
4.9
4.4
July 2010
1.2 June 2014
1.3 June 2014

Note:
(1) Based on a share price at 31 March 2011 of 176.5 pence and includes net intrinsic value of any 

option gains.

Collectively the Executive Committee including the executive directors own 
8.7 million Vodafone shares, with a value of £15.2 million at 31 March 2011.

Alignment with shareholders is also achieved through the use of total 
shareholder  return  (‘TSR’)  measure  in  the  Global  Long-Term  Incentive 
(‘GLTI’) plan.

Incentive targets linked to business strategy
When designing our incentives, performance measures are chosen that 
support our strategic objectives as shown below: 

Strategic objectives
Focus on key areas of growth potential – 
Aiming to deliver organic service revenue 
growth of 1 – 4% a year until the year ended 
31 March 2014 in five key areas: mobile data, 
emerging markets, enterprise, total 
communications and new services.
Delivering value and efficiency from scale – 
Continuing to drive benefit from the Group’s 
scale advantage and maintain our focus 
on cost.
Generate liquidity or free cash flow from 
non-controlled interests – Aim to seek to 
maximise the value of non-controlled interests 
through generating liquidity or increasing 
free cash flow in order to fund profitable 
investments and enhance shareholders returns.
Apply rigorous capital discipline to investment 
decisions – Continuing to apply capital 
discipline to our investment decisions through 
rigorous commercial analysis and demanding 
investment criteria to ensure any investment 
in existing businesses or acquisitions will 
enhance value for shareholders. 

Supported by
Revenue and relative 
performance targets 
in the Global Short-
Term Incentive Plan 
(‘GSTIP’). 

EBITDA, free cash 
flow and relative 
performance targets 
in the GSTIP.
The use of TSR as 
a performance 
measure in GLTI as 
well as the value of 
the underlying shares. 

Free cash flow targets 
in both the GSTIP and 
GLTI as well as the 
TSR target in the GLTI. 

Assessment of risk
In setting the balance between base salary, annual bonus and long-term 
incentive levels, the Remuneration Committee has considered the risk 
involved in the incentive schemes and is satisfied that the following design 
elements mitigate the principal risks:

■■ the heavy weighting on long-term incentives which reward sustained 

performance;

■■ the need for short-term incentive payouts to be used to purchase and 
hold investment shares in order to fully participate in the long-term 
arrangements; and

■■ a considerable weighting on non-financial measures in the short-term 
plan,  which  provides  an  external  perspective  on  our  performance 
by  focusing  on  customer  satisfaction  and  performance  relative  to 
our competitors.

The Remuneration Committee will continue to consider the risks involved 
in the incentive plans on an ongoing basis.

 
 
64    Vodafone Group Plc Annual Report 2011

Directors’ remuneration continued

The remuneration package 
The table below summarises the main components of the reward package for executive directors.

Base salary

Objective and practice
■■ To attract and retain the best talent. 
■■ Base salaries are reviewed annually and set 

on 1 July.

Performance period  Award size and performance conditions

n/a

Global Short-Term 
Incentive Plan 
(‘GSTIP’)

Global Long-Term 
Incentive Plan 
(‘GLTI’)  
base awards

■■ To motivate employees and incentivise 

1 year

delivery of performance over the one-year 
operating cycle.

■■ Bonus levels and the appropriateness of 
measures and weightings are reviewed 
annually to ensure they continue to support 
our strategy.

■■ The annual bonus is paid in cash in June each 

year for performance over the previous 
financial year.

■■ To motivate and incentivise delivery of 

sustained performance over the long-term.

■■ Award levels and the framework for 

determining vesting are reviewed annually to 
ensure they continue to support our strategy.

■■ Long-term incentive awards (base awards) 
consist of performance shares which are 
granted each year in June/July and vest three 
years later based on Group operational and 
external performance.

3 years

■■ Level of skill and experience, scope of responsibilities, 
individual and business performance, and competitiveness 
of the total remuneration package are taken into account 
when determining the appropriate level of base salary.
■■ Performance over the financial year is measured against 
stretching financial and non-financial performance 
targets set at the start of the financial year. 
■■ Summary of the plan in the 2011 financial year:

■■ service revenue (30%);
■■ operating profit (20%);
■■ free cash flow (20%); and
■■ competitive performance assessment (30%).

■■ Target bonus is 100% of base salary.
■■ Minimum and maximum bonus is in a range of 0 – 200% 

of base salary with maximum only paid out for 
exceptional performance.

■■ Performance over three financial years is measured 
against stretching targets set at the beginning of the 
performance period.

■■ Vesting is determined based on a matrix of two 

measures as follows:
■■ free cash flow as our operational performance 

measure; and 

■■ relative TSR as our external performance measure.
■■ Awards vest to the extent performance conditions are 

satisfied, three years from grant.

■■ The Chief Executive’s base award will have a target face 
value of 137.5% of base salary as of June 2011. The base 
award for the other executive directors will have a target 
face value of 110% of base salary as of June 2011.

■■ Minimum vesting is zero times and maximum vesting is 

four times the base award level.

Global Long-Term 
Incentive Plan 
(‘GLTI’) 
co-investment  
matching awards

■■ To support and encourage greater 

shareholder alignment through a high level 
of personal financial commitment.

■■ Individuals may purchase Vodafone shares 

and hold them in trust for three years in order 
to receive additional performance shares in 
the form of a GLTI matching award.

■■ GLTI matching awards are granted each year 

in June/July in line with the investment made, 
and vest three years later based on Group 
operational and external performance.

3 years

■■ GLTI matching awards are subject to the same 

performance conditions as the main GLTI award.
■■ Executive directors can co-invest up to their annual 

gross salary.

■■ Matching awards will be granted on a one for one basis 

at target performance.

■■ Minimum vesting is zero times and maximum vesting is 

four times the target award level.

Other remuneration
In addition to base pay and incentive opportunities as described in the table above, the Company offers a competitive package of retirement and other 
benefits as follows:

■■ Executive directors may choose to participate in the defined contribution pension scheme or to receive a cash allowance in lieu of pension. The cash 
payment or pension contribution is equal to 30% of annual gross salary. From 6 April 2011 contributions into the defined contribution pension scheme 
are restricted to £50,000 per annum. Any residual of the 30% pension benefit will be delivered as a cash allowance. 

■■ Company car or cash allowance worth £19,200 per annum.
■■ Private medical insurance.
■■ Chauffeur services, where appropriate, to assist with their role.

 
Governance

Vodafone Group Plc Annual Report 2011    65

Awards made to executive directors during the 2011 financial year 

Reward elements
Base salary

Annual bonus

Long-term incentive 
plan

Vittorio Colao
Vittorio’s base salary was 
increased from £975,000 
to £1,065,000 in July 2010.
The target bonus was 
£1,065,000 and the 
maximum bonus was 
£2,130,000.
In June 2010 the base 
award had a face value 
of 137.5% of base salary 
at target performance.

Investment opportunity Vittorio invested the 

maximum into the GLTI 
plan (731,796 shares) 
and therefore received 
a matching award with 
a face value of 100% of 
base salary at target.

Andy Halford 
Andy’s base salary was 
increased from £674,100 
to £700,000 in July 2010.
The target bonus was 
£700,000 and the 
maximum bonus was 
£1,400,000.
In June 2010 the base 
award had a face value 
of 110% of base salary 
at target performance.
Andy invested the 
maximum into the GLTI 
plan (506,910 shares) 
and therefore received 
a matching award with 
a face value of 100% of 
base salary at target.

Michel Combes
Michel’s base salary was 
increased from £740,000 
to £770,000 in July 2010.
The target bonus was 
£770,000 and the 
maximum bonus was 
£1,540,000
In June 2010 the base 
award had a face value 
of 110% of base salary 
at target performance.
Michel invested 53% of 
the maximum into the 
GLTI plan (275,960 shares) 
and therefore received a 
matching award with a 
face value of 53% of base 
salary at target.

Stephen Pusey
Stephen’s base salary was 
increased from £500,000 
to £550,000 in July 2010.
The target bonus was 
£550,000 and the 
maximum bonus was 
£1,100,000.
In June 2010 the base 
award had a face value 
of 110% of base salary 
at target performance.
Stephen invested 37% 
of the maximum into the 
GLTI plan (141,834 shares) 
and therefore received 
a matching award with a 
face value of 37% of base 
salary at target.

Pay and performance for the 2012 financial year
The Remuneration Committee considers the remuneration increases for the different groups of employees across all of our local markets and other 
relevant factors when assessing the pay of the executive directors. During its regular review of total compensation in March 2011, the Remuneration 
Committee decided that due to an improvement in business performance, with a return to revenue growth, and continued focus on profit and strong cash 
flow, that modest salary increases for the executive directors would be appropriate. Individual increases will become effective from 1 July 2011 and are 
set out in the table on page 67. When determining these increases the Remuneration Committee took into account the general increases in each of the 
major markets. It should be noted that the average increase for the executive directors is 2.8% and for the whole of the Executive Committee it is 3% which 
is in line with increases in the rest of the Group based in the UK.

Details of the GSTIP
The short-term incentive plan rewards performance over the one year operating cycle. This plan consists of four performance measures, three of which 
are financial measures with the fourth being an assessment of our competitive performance including market share performance relative to our 
competitors measured by revenue and profit, as well as customer endorsement and satisfaction measured by net promoter score. Each performance 
measure has an individual weighting which is reviewed each year to ensure alignment with our strategy. In the table below we describe our achievement 
against each of the performance measures and the resulting total incentive payout level for the year ended 31 March 2011.

Performance measure
Service revenue
Profit
Cash flow
Competitive performance assessment

Below threshold

Weighting
30%
20%
20%
30%

Performance achievement

Between  
threshold  
and target

Between  
target and 
maximum
✓
✓
✓
✓
Total incentive payout level

Above  
maximum

124.2%

Changes to the GSTIP in 2012
For the 2012 financial year the framework for our annual incentive plan will remain the same as in 2011. However, to emphasise our focus on profitable 
growth we have rebalanced the weightings for service revenue and profit so the two measures are equally weighted. As a result, the split of weightings for 
our performance measures for the 2012 financial year will be:

■■ Service revenue – 25%;
■■ Profit (“earnings before interest tax depreciation amortisation”) – 25%;
■■ Free cash flow – 20%; and 
■■ Competitive performance assessment – 30%.

We believe these measures continue to support our strategy by capturing our underlying operational performance, and our performance as viewed by 
our customers and in relation to our competition.

66    Vodafone Group Plc Annual Report 2011

Directors’ remuneration continued

Details of the GLTI
The first award under the current GLTI plan was made in July 2008 (2009 financial year) and will vest in July 2011. Details of how the plan works are included 
in the table on page 64. The extent to which awards vest depend on two performance conditions: 

■■ underlying operational performance as measured by free cash flow; and 
■■ relative TSR against a peer group median.

Free cash flow
The free cash flow performance is based on a three year cumulative adjusted free cash flow figure. The definition of adjusted free cash flow is reported 
free cash flow excluding:

■■ Verizon Wireless additional distributions;
■■ the impact of any mergers, acquisitions and disposals;
■■ certain material one-off tax settlements; and 
■■ foreign exchange rate movements over the performance period.

The cumulative adjusted free cash flow target and range for awards in the 2012, 2011, 2010 and 2009 financial years are shown in the table below:

Performance
Threshold
Target
Superior
Maximum

Vesting
percentage
50%
100%
150%
200%

2012
£bn
16.70
19.20
20.45
21.70

2011
£bn
18.00
20.50
21.75
23.00

2010
£bn
15.50
18.00
19.25
20.50

2009
£bn
15.50
17.50
18.50
19.50

The target free cash flow level is set by reference to the Company’s three year plan and market expectations. The Remuneration Committee considers the 
targets to be critical to the Company’s long-term success and its ability to maximise shareholder value, and to be in line with the strategic goals of the 
Company. The Remuneration Committee also considers these targets to be sufficiently demanding with significant stretch where only outstanding 
performance will be rewarded with a maximum payout. 

TSR out-performance of a peer group median
We have a limited number of appropriate peers and this makes the measurement of a relative ranking system volatile. As such, the out-performance of the 
median of a peer group is felt to be the most appropriate TSR measure. The peer group for the performance condition for the 2011, 2010 and 2009 financial 
years is:

■■ BT Group;
■■ Deutsche Telekom;
■■ France Telecom;
■■ Telecom Italia;
■■ Telefonica; and 
■■ Emerging market composite (consists of the average TSR performance of Bharti, MTN and Turkcell).

The relative TSR position will determine the performance multiplier. This will be applied to the free cash flow vesting percentage. There will be no multiplier 
until TSR performance exceeds median. Above median the following table will apply to the 2012, 2011, 2010 and 2009 financial years (with linear 
interpolation between points):

Median
65th percentile
80th percentile (upper quintile)

The performance measure has been calibrated using standard techniques.

Combined vesting matrix
The combination of the two performance measures gives a combined vesting matrix as follows: 

Free cash flow measure
Threshold
Target
Superior
Maximum

The combined vesting percentages are applied to the target number of shares granted.

Out- 
performance
of peer group
median
0.0% p.a.
4.5% p.a.
9.0% p.a.

Multiplier
No increase
1.5 times
2.0 times

Up to median
50%
100%
150%
200%

65th 
75%
150%
225%
300%

TSR performance
80th
100%
200%
300%
400%

Governance

Vodafone Group Plc Annual Report 2011    67

Performance shares vesting in 2011
Adjusted free cash flow for the three year period ended on 31 March 2011 was £16.9 billion and the graph below shows our TSR performance against our 
peer group for the same period resulted in an outperformance of the median by 3.9%. Using the matrix above, this results in a payout of 30.6% of the 
maximum. These shares will vest in July 2011.

The free cash flow performance is approved by the Remuneration Committee. The performance assessment in respect of the TSR out-performance of a 
peer group median is undertaken by pwc.

2008 GLTI award: TSR performance (growth in the value of a hypothetical US$100 holding over the performance period, six month averaging)

110

100 100

90

80

70

60

50

93
88

84

85

73

63

72

63

56

95

78

62

94

76

74

109

94

83

March 2008

September 2008

March 2009

September 2009

March 2010

September 2010

March 2011

Key:  ― Vodafone  ― Median of peer group  ―   ―   Outperformance of median of 9% p.a.

Pay for the 2012 financial year
The information provided in the table below explains what the executive directors who were on the Board on 31 March 2011 will actually receive from base 
salary and awards made previously with performance conditions which ended on 31 March 2011 but that will vest in the 2012 financial year. 

Base salary
Base salary effective from July 2011 
GSTIP (Annual bonus)(1)
Target (100% of base salary at 31 March 2011)
Percentage of target achieved for the 2011 financial year 
Actual bonus payout in June 2011
GLTI performance shares
GLTI performance base share awarded in July 2008
GLTI performance match share awarded in July 2008
Vesting percentage based on cumulative adjusted three year free cash flow  
and TSR out-performance 
GLTI performance shares vesting in 2011 

 Vittorio Colao

Andy Halford Michel Combes

Stephen Pusey

£1,110,000

£700,000

£790,000

£575,000

£1,065,000
124.2%
£1,322,730

£700,000
124.2%
£869,400

£770,000
96.8%
£745,052

£550,000
124.2%
£683,100

4,126,587
3,001,154

2,282,447
2,074,952

2,589,782
736,919

942,132
500,844

30.6%
2,181,088

30.6%
1,333,363

30.6%
1,017,970

30.6%
441,550

Note:
(1)   The executive directors’ GSTIP for the 2011 financial year is payable in June 2011 with actual payments detailed in the table above. Vittorio Colao, Andy Halford and Stephen Pusey were measured 

solely against Group performance, whilst Michel Combes was measured on both Group and Europe region performance.

68    Vodafone Group Plc Annual Report 2011

Directors’ remuneration continued

Other considerations
Service contracts of executive directors
The Remuneration Committee has determined that after an initial term of 
up to two years’ duration executive directors’ contracts should thereafter 
have rolling terms and be terminable on no more than 12 months notice. 

Cascade of policy to Executive Committee – 2011 financial year
Long-term incentive
The long-term incentive is consistent with the executive directors 
including the opportunity to invest in the GLTI to receive matching 
awards. In addition, Executive Committee members have a share 
ownership requirement of two times base salary.

The table below summarises the key elements of their service contract:

Provision
Notice period
Retirement date
Termination  
payment

Remuneration

 Detailed items
12 months
Normal retirement date
Up to 12 months salary
Bonus paid up to termination day
Entitlements under incentive plans and benefits 
that are consistent with the terms of such plans
Salary, pension, and benefits
Company car or cash allowance
Participation in the GSTIP, GLTI  
and the employee share schemes

Non-competition During employment and for 12 months thereafter

Contract dates
Vittorio Colao
Andy Halford
Michel Combes
Stephen Pusey

Date of service agreement
27 May 2008
20 May 2005
1 June 2009
1 June 2009

Length of Board service
2 years 10 months
5 years 10 months
1 year 10 months
1 year 10 months

Additionally, all of the Company’s share plans contain provisions relating to 
a change of control. Outstanding awards and options would normally vest 
and become exercisable on a change of control to the extent that any 
performance condition has been satisfied. The Remuneration Committee 
may also decide that the extent to which an award will vest will be further 
reduced pro-rata to reflect the acceleration of vesting.

Fees retained for external non-executive directorships
Executive directors may hold positions in other companies as non-executive 
directors.  Michel  Combes  was  the  only  executive  director  with  such 
positions held at Assystem SA and ISS Group, and in accordance with Group 
policy he retained fees for the year of €50,223 from Assystem SA and 
DKK243,750 from ISS Group (£73,250 in total).

Cascade to senior management 
The principles of the policy are cascaded, where appropriate, to the other 
members of the Executive Committee as set out below.

Cascade of policy to Executive Committee – 2011 financial year
Total remuneration and base salary
Methodology consistent with the executive directors.
Annual bonus
The annual bonus is based on the same measures. For some individuals 
these are measured within a region rather than across the whole Group.

All-employee share plans
The executive directors are also eligible to participate in the all-employee plans.

Summary of plans
Sharesave
The Vodafone Group 2008 Sharesave Plan is a HM Revenue & Customs 
(‘HMRC’) approved scheme open to all staff permanently employed 
by a Vodafone Company in the UK as of the eligibility date. Options 
under the plan are granted at up to a 20% discount to market value. 
Executive directors’ participation is included in the option table on 
page 71.
Share Incentive Plan
The Vodafone Share Incentive Plan is an HMRC approved plan open 
to all staff permanently employed by a Vodafone Company in the UK. 
Participants may contribute up to a maximum of £125 per month (or 
5% of salary if less) which the trustee of the plan uses to buy shares 
on their behalf. An equivalent number of shares are purchased with 
contributions from the employing company. UK-based executive 
directors are eligible to participate.

Dilution
All awards are made under plans that incorporate dilution limits as set out in 
the guidelines for share incentive schemes published by the Association of 
British Insurers. The current estimated dilution from subsisting awards, 
including executive and all-employee share awards, is approximately 3.4% 
of the Company’s share capital at 31 March 2011 (3.1% at 31 March 2010). 

Funding
A mixture of newly issued shares, treasury shares and shares purchased in 
the market by the employee benefit trust are used to satisfy share-based 
awards. This policy is kept under review.

Other matters
The Share Incentive Plan and the co-investment into the GLTI plan include 
restrictions on the transfer of shares while the shares are subject to the plan. 
Where,  under  an  employee  share  plan  operated  by  the  Company, 
participants are the beneficial owners of the shares but not the registered 
owner, the voting rights are normally exercised by the registered owner at 
the discretion of the participant.

TSR performance
The following chart is included in order to be compliant with the requirements of the large and medium sized companies and Groups (Accounts and 
Reports) Regulations 2008. Data was provided by FTSE and DataStream and shows performance of the Company relative to the FTSE 100 index over a 
five year period, of which we were a constituent throughout the year. It should be noted that the payout from the long-term incentive plan is based on the 
TSR performance shown in the graph on page 67 and not on the graph below.

Five year historical TSR performance growth in the value of a hypothetical £100 holding over five years. FTSE 100 comparison based on spot values

200

175

150

125

100

75

50

100

118

109

137

102

118

74

155

111

191

119

March 2006

Key:  ― FTSE 100  ― Vodafone Group

March 2007

March 2008

March 2009

March 2010

March 2011

Governance

Vodafone Group Plc Annual Report 2011    69

Audited information for executive directors
Remuneration for the year ended 31 March 2011
The remuneration of executive directors was as follows:

Chief Executive
Vittorio Colao

Other executive directors

Andy Halford
Michel Combes
Stephen Pusey

Total 

Salary/fees
2010
£’000

 2011
 £’000

Incentive schemes(1)

2011
£’000

2010
£’000

Cash in lieu of pension
2010
£’000

2011
£’000

1,043

975

1,323

1,255

694
763
538
3,038

674
737
491
2,877

869
745
683
3,620

868
818
632
3,573

313

208
229
161
911

292

169
221
147
829

Benefits/other(2)

2011
£’000

55

27
22
31
135

2010
£’000

146

26
52
38
262

2011
£’000

Total
2010
£’000

2,734

2,668

1,798
1,759
1,413
7,704

1,737
1,828
1,308
7,541

Notes:
(1)   These figures are the cash payouts from the 2011 financial year Vodafone GSTIP and are in relation to the performance against targets in adjusted operating profit, service revenue, free cash flow and 

competitive performance for the financial year ended 31 March 2011.

(2) Includes amounts in respect of cost of living allowance, private healthcare and car allowance.

The aggregate remuneration we paid to our Executive Committee(1) for services for the year ended 31 March 2011 is set out below. The aggregate number 
of Executive Committee members at 31 March 2011 was six, a reduction of two compared to 31 March 2010.

Salaries and fees
Incentive schemes(2)
Cash in lieu of pension
Benefits/other
Total

 2011
 £’000
3,151
4,081
456
799
8,487

2010
£’000
3,655
4,417
164
3,376
11,612

Notes:
(1)   Aggregate remuneration for the Executive Committee is in respect of those individuals who were members of the Executive Committee, other than the executive directors, during the year ended 31 

March 2011 and reflects compensation paid from either 1 April 2010 or date of appointment to the Executive Committee, to 31 March 2011 or date of leaving, where applicable.

(2)  Comprises the incentive scheme information for the Executive Committee members on an equivalent basis to that disclosed for directors in the table at the top of this page. Details of share incentives 

awarded to directors and other members of the Executive Committee are included in footnotes to “Long-term incentives” on page 70.

Pensions
Vittorio Colao, Andy Halford, Michel Combes and Stephen Pusey take a cash allowance of 30% of base salary in lieu of pension contributions. 

The Executive Committee, including the executive directors, are provided benefits in the event of death in service. They also have an entitlement under a 
long-term disability plan from which two-thirds of base salary, up to a maximum benefit determined by the insurer, would be provided until normal 
retirement date.

Pension benefits earned by the director in the year ended 31 March 2011 were: 

Andy Halford

 Total accrued 
 benefit at 31
 March 2011(1)
£’000 
17.8

 Change in
accrued
benefit over

Change in
transfer value
over year less
member
the year(1) March 2010(2) March 2011(2) contributions
£’000
73.2

Transfer
value at 31

Transfer
value at 31

£’000
628.0

£’000
701.2

£’000
–

Transfer value
of change
Change in
in accrued
accrued
benefit net
benefit in
excess of
of member
inflation(3) contributions
£’000
(32.8)

£’000
(0.8)

Employer
allocation/
contribution
to defined
contribution
Plans 
£’000
–

Notes:
(1)   Andy Halford took the opportunity to take early retirement from the pension scheme due to the closure of the scheme on 31 March 2010 (aged 51 years). In accordance with the scheme rules, his 
accrued pension at this date was reduced with an early retirement factor for four years to reflect the fact that his pension is being paid before age 55 and is therefore expected to be paid out for a longer 
period of time. In addition, Andy Halford exchanged part of his early retirement pension at 31 March 2010 for a tax-free cash lump sum of £118,660. The pension in payment at 31 March 2010 was 
£17,800 per year. This pension is due to increase on 1 April 2011 by 5%, in line with the scheme rules, to £18,700 per year. However, at 31 March 2011 the pension in payment remained at £17,800 per 
year as shown above. No member contributions are payable as Andy Halford is in receipt of his pension.

(2)  The transfer value at 31 March 2011 has been calculated on the basis and methodology set by the trustees after taking actuarial advice. No director elected to pay additional voluntary contributions. 

The transfer value disclosed above does not represent a sum paid or payable to the individual director. Instead it represents a potential liability of the pension scheme. 

(3)  Inflation has been taken as the increase in the retail price index over the year to 30 September 2010.

In respect of the Executive Committee, the Group has made aggregate contributions of £508,600 (2010: £851,000) into defined contribution pension schemes. 

 
 
 
 
 
 
 
 
 
 
 
70    Vodafone Group Plc Annual Report 2011

Directors’ remuneration continued

Directors’ interests in the shares of the Company
Long-term incentives
Performance shares
Conditional awards of ordinary shares made to executive directors under the Vodafone Global Incentive Plan (‘GIP’) for the relevant financial years are 
shown below. Long-term incentive shares that vested during the year ended 31 March 2011 are also shown below:

Total interest
in performance
shares at
1 April 2010
or date of
 appointment
 Number
 of shares

1,557,409
4,126,587
3,001,154
4,564,995
1,817,866
–
–
15,068,011

1,190,305
2,282,447
2,074,952
2,524,934
1,676,756
–
–
9,749,394

2,589,782
736,919
2,771,771
533,854
–
–
6,632,326

491,325
942,132
500,844
1,872,818
510,879
–
–
4,317,998

Shares
conditionally
awarded
during the 2011

Shares
forfeited
during
the 2011

Shares
vested during
the 2011

Total interest
in performance
shares at

financial year(1)

 financial year(2)

financial year (3)

31 March 2011(4)

Total value(5)

Market
price at date
awards
granted

Number
of shares

Number
of shares

Number
of shares

Number
of shares

£’000

Pence

–
–
–
–
–
4,097,873
2,980,271
7,078,144

–
–
–
–
–
2,154,750
1,958,863
4,113,613

–
–
–
–
2,370,225
1,144,116
3,514,341

–
–
–
–
–
1,693,018
571,097
2,264,115

(1,168,057)
–
–
–
–
–
–
(1,168,057)

(389,352)
–
–
–
–
–
–
(389,352)

–
4,126,587
3,001,154
4,564,995
1,817,866
4,097,873
2,980,271
20,588,746

(892,729)
–
–
–
–
–
–
(892,729)

(297,576)
–
–
–
–
–
–
(297,576)

–
2,282,447
2,074,952
2,524,934
1,676,756
2,154,750
1,958,863
12,672,702

–
–
–
–
–
–
–

–
–
–
–
–
–
–

2,589,782
736,919
2,771,771
533,854
2,370,225
1,144,116
10,146,667

(368,494)
–
–
–
–
–
–
(368,494)

(122,831)
–
–
–
–
–
–
(122,831)

–
942,132
500,844
1,872,818
510,879
1,693,018
571,097
6,090,788

–
7,283
5,297
8,057
3,209
7,233
5,260
36,339

–
4,029
3,662
4,457
2,959
3,803
3,457
22,367

4,571
1,301
4,892
942
4,183
2,019
17,908

–
1,663
884
3,306
902
2,988
1,008
10,751

156.00
129.95
129.95
117.20
117.20
142.94
142.94

156.00
129.95
129.95
117.20
117.20
142.94
142.94

129.95
129.95
117.20
117.20
142.94
142.94

156.00
129.95
129.95
117.20
117.20
142.94
142.94

Vesting date

Jul 2010
Jul 2011
Jul 2011
Jun 2012
Jun 2012
Jun 2013
Jun 2013

Jul 2010
Jul 2011
Jul 2011
Jun 2012
Jun 2012
Jun 2013
Jun 2013

Nov 2011
Nov 2011
Jun 2012
Jun 2012
Jun 2013
Jun 2013

Jul 2010
Jul 2011
Jul 2011
Jun 2012
Jun 2012
Jun 2013
Jun 2013

Vittorio Colao
2007
2008 – Base award
2008 – Match award
2009 – Base award
2009 – Match award
2010 – Base award
2010 – Match award
Total

Andy Halford
2007
2008 – Base award
2008 – Match award
2009 – Base award
2009 – Match award
2010 – Base award
2010 – Match award
Total

Michel Combes
2008 – Base award
2008 – Match award
2009 – Base award
2009 – Match award
2010 – Base award
2010 – Match award
Total

Stephen Pusey
2007
2008 – Base award
2008 – Match award
2009 – Base award
2009 – Match award
2010 – Base award
2010 – Match award
Total

Notes:
(1)   The awards were granted during the year under the Vodafone Global Incentive Plan using an average of the closing share prices on each of the five working days prior to 28 June 2010 being 142.9 pence. 
These awards have a performance period running from 1 April 2010 to 31 March 2013. The performance conditions are a matrix of free cash flow performance and relative TSR. The vesting date will be 
in June 2013.

(2)  Shares granted on 24 July 2007 vested on 24 July 2010. The performance condition on these awards was a relative TSR measure against the companies making up the FTSE Global Telecoms index at 

the start of the performance period. The threshold relative TSR performance target was met and as such shares vested at 25%. The share price on the vesting date was 151.5 pence.

(3)  The share vesting gave rise to cash payments equal to the equivalent value of dividends over the vesting period. These cash payments equated to £91,484 for Vittorio Colao, £70,198 for Andy  Halford 

and £28,976 for Stephen Pusey.

(4)   The total interest at 31 March 2011 includes awards over three different performance periods ending on 31 March 2011, 31 March 2012 and 31 March 2013. The performance conditions for the award 

vesting in July 2011 are a matrix of free cash flow performance and relative TSR.

(5)  The total value is calculated using the closing mid-market share price at 31 March 2011 of 176.5 pence.

The aggregate number of shares conditionally awarded during the year to the Executive Committee, other than the executive directors, was 9,276,317 
shares. The performance and vesting conditions on the shares awarded in the year are based on a matrix of free cash flow performance and relative TSR.

 
Governance

Vodafone Group Plc Annual Report 2011    71

Share options
No options have been granted to directors during the year. The following information summarises the directors’ options under the Vodafone Group 2008 
Sharesave Plan (‘SAYE’), the Vodafone Group 1998 Company Share Option Scheme (‘CSOS’), the Vodafone Group Plc 1999 Long-Term Stock Incentive Plan 
(‘LTSIP’) and the GIP. HMRC approved awards may be made under all of the schemes mentioned. The table also summarises the directors’ options under the 
Vodafone Group 1998 Executive Share Option Scheme (‘ESOS’) which is not HMRC approved. No other directors have options under any of these schemes. 

In the past, options under the Vodafone Group 1998 Sharesave Scheme were granted at a discount of 20% to the market value of the shares and options 
under the Vodafone Group 2008 Sharesave Plan were also granted at a discount of 20% to the market value of the shares at the time of the grant. No other 
options may be granted at a discount.

At
1 April 2010 
or date of
appointment

Number
of shares

3,472,975
3,003,575
16,568
6,493,118

200
66,700
152,400
1,291,326
2,295,589
9,669
3,815,884

1,034,259
947,556
9,669
1,991,484

 Grant
 date

Nov 2006
Jul 2007
Jul 2009

Jul 2000
Jul 2000
Jul 2001
Jul 2005
Jul 2007
Jul 2009

Sep 2006
Jul 2007
Jul 2009

Jul 2009

9,669
9,669

Vittorio Colao
GIP
GIP(2)
SAYE
Total

Andy Halford
CSOS
ESOS
LTSIP
LTSIP
GIP(2)
SAYE
Total

Stephen Pusey
GIP
GIP(2)
SAYE
Total

Michel Combes
SAYE
Total

Options
granted
during the
2011 financial
year

Number
of shares

Options
 exercised
during the
2011 financial
year

Number
of shares

Options
lapsed
during the
2011 financial
year 

Number
of shares

Options
held at
31 March 2011 

Number
of shares

Option 
price

Pence(1)

 Date from 
which
exercisable

Expiry
date

Market
price on
exercise

Pence

–
–
–
–

–
–
–
–
–
–
–

–
–
–
–

–
–

–
–
–
–

–
–
–
–
–
–
–

–
–
–
–

–
–

–
–
–
–

3,472,975
3,003,575
16,568
6,493,118

135.50 Nov 2009 Nov 2016
Jul 2017
Jul 2010
167.80
Feb 2015
Sep 2014
93.85

(200)
(66,700)
–
–
–
–
(66,900)

–
–
152,400
1,291,326
2,295,589
9,669
3,748,984

282.30
282.30
151.56
145.25
167.80
93.85

Jul 2003
Jul 2003
Jul 2004
Jul 2008
Jul 2010
Sep 2012

Jul 2010
Jul 2010
Jul 2011
Jul 2015
Jul 2017
Feb 2013

–
–
–
–

–
–

1,034,259
947,556
9,669
1,991,484

9,669
9,669

113.75 Sep 2009
Jul 2010
167.80
Sep 2012
93.85

Sep 2016
Jul 2017
Feb 2013

93.85

Sep 2012

Feb 2013

–
–
–

–
–
–
–
–
–

–
–
–

–

Notes:
(1)  The closing mid-market share price on 31 March 2011 was 176.5 pence. The highest mid-market share price during the year was 185.0 pence and the lowest price was 126.5 pence.
(2) The performance condition on these options is a three year cumulative growth in adjusted earnings per share. The options vested at 100% on 24 July 2010.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
72    Vodafone Group Plc Annual Report 2011

Directors’ remuneration continued

Non-executive directors’ remuneration
The remuneration of non-executive directors is reviewed annually by the 
Chairman  following  consultation  with  the  Remuneration  Committee 
Chairman.  Our  policy  is  to  pay  competitively  for  the  role  including 
consideration of the time commitment required. In this regard, the fees 
are benchmarked against a comparator group of the FTSE 15 companies. 
Following the 2011 review there will be no increase to the fees of non-
executive directors. However, there is an increase to the Deputy Chairman 
and Chairmanship of the Remuneration Committee fees from 1 April 2011.

Position/role
Chairman(1)
Deputy Chairman
Non-executive director
Chairmanship of Audit Committee
Chairmanship of Remuneration Committee

Fee payable (£’000s)
 From 
From
1 April 2010
1 April 2011 
600
600
162
175
115
115
25
25
20
25

Note:
(1)   The  Chairman’s  fee  also  includes  the  fee  for  the  Chairmanship  of  the  Nominations  and 

Governance Committee.

Chairman and non-executive directors service contracts
The Chairman, Sir John Bond, has a contract that may be terminated by 
either party on 12 months notice. The date of his letter of appointment is 
5 December 2005. Sir John Bond will be standing down from his role as 
Chairman and Chairman of the Nominations and Governance Committee 
and will not stand for re-election at the AGM on 26 July 2011. Subject to his 
election  by  shareholders,  Gerard  Kleisterlee  will  become  Chairman  in 
succession to Sir John Bond.

Non-executive directors, including the Deputy Chairman, are engaged on 
letters of appointment that set out their duties and responsibilities. The 
appointment  of  non-executive  directors  may  be  terminated  without 
compensation. Non-executive directors are generally not expected to serve 
for a period exceeding nine years.

The terms and conditions of appointment of non-executive directors are 
available for inspection at the Company’s registered office during normal 
business hours and at the AGM (for 15 minutes prior to the meeting and 
during the meeting).

In addition, an allowance of £6,000 is payable each time a non-Europe based 
non-executive director is required to travel to attend Board and committee 
meetings to reflect the additional time commitment involved.

Details of each non-executive director’s remuneration for the 2011 financial 
year are included in the table below.

Non-executive  directors  do  not  participate  in  any  incentive  or  benefit 
plans. The Company does not provide any contribution to their pension 
arrangements. The Chairman is entitled to use of a car and a driver whenever 
and wherever he is providing his services to or representing the Company.

John Buchanan
Renee James
Alan Jebson
Samuel Jonah
Gerard Kleisterlee
Nick Land
Anne Lauvergeon
Luc Vandevelde
Anthony Watson
Philip Yea

 Date of 
 letter of appointment
28 April 2003
1 January 2011
7 November 2006
9 March 2009
1 April 2011
7 November 2006
20 September 2005
24 June 2003
6 February 2006
14 July 2005

Date of
election/re-election
AGM 2011
AGM 2011
AGM 2011
AGM 2011
AGM 2011
AGM 2011
AGM 2011
AGM 2011
AGM 2011
AGM 2011

Audited information for non-executive directors serving during the year ended 31 March 2011: 

Chairman

Sir John Bond
Deputy Chairman
John Buchanan

Non-executive directors

Renee James(1)
Alan Jebson(1)
Samuel Jonah(1)
Nick Land
Anne Lauvergeon
Simon Murray (retired 26 July 2010)
Luc Vandevelde
Anthony Watson
Philip Yea

Total 

Note:
(1)  Salary/fees includes travel allowances.

 2011
 £’000

600

162

35
151
151
140
115
38
135
115
115
1,757

Salary/fees
2010
£’000

2011
£’000

Benefits
2010
£’000

575

155

–
146
140
135
110
110
130
110
110
1,721

3

–

–
–
–
–
–
–
–
–
–
3

3

–

–
–
–
–
–
–
–
–
–
3

2011
£’000

603

162

35
151
151
140
115
38
135
115
115
1,760

Total
2010
£’000

578

155

–
146
140
135
110
110
130
110
110
1,724

 
 
 
Governance

Vodafone Group Plc Annual Report 2011    73

Beneficial interests
The beneficial interests of directors and their connected persons in the ordinary shares of the Company, which includes interests in the Vodafone Share 
Incentive Plan, but which excludes interests in the Vodafone Group share option schemes, and the Vodafone Group short-term or long-term incentives, 
are shown below:

Sir John Bond
John Buchanan
Vittorio Colao
Andy Halford
Michel Combes
Stephen Pusey
Renee James(1)
Alan Jebson
Samuel Jonah
Gerard Kleisterlee(1)
Nick Land
Anne Lauvergeon
Simon Murray (retired 27 July 2010)
Luc Vandevelde
Anthony Watson
Philip Yea

 16 May 2011
370,677
222,223
2,307,663
2,335,914
670,589
544,733
50,000
82,340
55,350
–
35,000
28,936
–
89,030
115,000
61,250

31 March 2011
370,677
222,223
2,307,663
2,335,622
670,297
544,733
50,000
82,340
55,350
–
35,000
28,936
–
89,030
115,000
61,250

1 April 2010 or
date of appointment
357,584
211,055
1,575,567
2,186,541
392,223
402,599
–
82,340
–
–
35,000
28,936
246,250
72,829
115,000
61,250

Note:
(1)   Non-executive directors appointed to the Board as follows: Renee James 1 January 2011, Gerard Kleisterlee 1 April 2011.

At 31 March 2011 and during the period from 1 April 2011 to 16 May 2011, no director had any interest in the shares of any subsidiary company. Other than 
those individuals included in the table above who were Board members at 31 March 2011, members of the Group’s Executive Committee at 31 March 2011 
had an aggregate beneficial interest in 2,755,152 ordinary shares of the Company. At 16 May 2011 the directors had an aggregate beneficial interest 
in 6,968,705 ordinary shares of the Company and the Executive Committee members had an aggregate beneficial interest in 2,755,736 ordinary shares 
of the Company. None of the directors or the Executive Committee members had an individual beneficial interest amounting to greater than 1% of 
the Company’s ordinary shares.

Interests in share options of the Company
At 16 May 2011 there had been no change to the directors’ interests in share options from 31 March 2011 (see page 71).

Other than those individuals included in the table above, at 16 May 2011, members of the Group’s Executive Committee held options for 2,620,271 ordinary 
shares at prices ranging from 115.3 pence to 167.8 pence per ordinary share, with a weighted average exercise price of 161.9 pence per ordinary share 
exercisable at dates ranging from July 2008 to July 2017. 

Sir John Bond, John Buchanan, Alan Jebson, Renee James, Samuel Jonah, Gerard Kleisterlee, Nick Land, Anne Lauvergeon, Luc Vandevelde, Anthony 
Watson and Philip Yea held no options at 16 May 2011.

Directors’ interests in contracts
None of the current directors had a material interest in any contract of significance to which the Company or any of its subsidiaries was a party during the 
financial year.

Luc Vandevelde
On behalf of the Board

 
74    Vodafone Group Plc Annual Report 2011

Contents

Directors’ statement of responsibility 

Audit report on internal controls 

Critical accounting estimates 

Audit report on the consolidated financial statements 

Consolidated financial statements 

Consolidated income statement  
Consolidated statement of comprehensive income 
Consolidated statement of financial position 
Consolidated statement of changes in equity  
Consolidated statement of cash flows 

Notes to the consolidated financial statements:

Intangible assets 

Investment income and financing costs 

1.   Basis of preparation 
2.   Significant accounting policies 
3.   Segment analysis 
4.   Operating profit 
5.  
6.   Taxation 
7.   Equity dividends 
8.   Earnings per share 
9.  
10.   Impairment 
11.   Property, plant and equipment 
12.   Principal subsidiaries 
13.   Investments in joint ventures 
14.   Investments in associates 
15.   Other investments 
16.   Inventory 
17.   Trade and other receivables 
18.   Cash and cash equivalents 
19.   Called up share capital 
20.   Share-based payments 
21.   Capital and financial risk management 
22.  Borrowings 
23.  Post employment benefits 
24.  Provisions  
25.  Trade and other payables 
26.  Reconciliation of net cash flow from operating activities 
27.  Commitments 
28.  Contingent liabilities 
29.  Directors and key management compensation 
30.  Related party transactions 
31.   Employees 
32.   Subsequent events 

Audit report on the Company financial statements  

Company financial statements of Vodafone Group Plc 

Notes to the Company financial statements: 

1.   Basis of preparation 
2.   Significant accounting policies 
3.   Fixed assets 
4.   Debtors 
5.  Other investments 
6.   Creditors 
7.   Share capital 
8.   Share-based payments 
9.   Reserves and reconciliation of movements  

in equity shareholders’ funds 

10.   Equity dividends 
11.  Contingent liabilities 

125

126

127
127
128
128
129
129
129
130

130
131
131

75

76

77

79

80

80
80
81
82
83

84
84
90
92
93
94
96
96
97
98
102
103
104
105
105
106
106
107
107
108
110
113
117
119
120
120
121
121
123
123
124
124

Financials

Vodafone Group Plc Annual Report 2011    75

Directors’ statement of responsibility

Financial statements and accounting records
Company  law  of  England  and  Wales  requires  the  directors  to  prepare 
financial statements for each financial year which give a true and fair view of 
the state of affairs of the Company and of the Group at the end of the 
financial  year  and  of  the  profit  or  loss  of  the  Group  for  that  period. 
In preparing those financial statements the directors are required to:

Management’s report on internal control 
over financial reporting
As required by Section 404 of the Sarbanes-Oxley Act management is 
responsible for establishing and maintaining adequate internal control over 
financial reporting for the Group. 

 ■ select suitable accounting policies and apply them consistently;
 ■ make judgements and estimates that are reasonable and prudent;
 ■ state whether the consolidated financial statements have been prepared 
in accordance with International Financial Reporting Standards (‘IFRS’) as 
issued by the IASB, in accordance with IFRS as adopted for use in the EU 
and Article 4 of the EU IAS Regulations; 

 ■ state  for  the  Company  financial  statements  whether  applicable  UK 

accounting standards have been followed; and

 ■ prepare  the  financial  statements  on  a  going  concern  basis  unless  it  is 
inappropriate to presume that the Company and the Group will continue 
in business.

The directors are responsible for keeping proper accounting records which 
disclose with reasonable accuracy at any time the financial position of the 
Company and of the Group and to enable them to ensure that the financial 
statements comply with the Companies Act 2006 and Article 4 of the EU IAS 
Regulation. They are also responsible for the system of internal control, for 
safeguarding the assets of the Company and the Group and, hence, for 
taking reasonable steps for the prevention and detection of fraud and 
other irregularities.

Directors’ responsibility statement
The Board confirms to the best of its knowledge:

 ■ the consolidated financial statements, prepared in accordance with IFRS 
as issued by the International Accounting Standards Board (‘IASB’) and 
IFRS as adopted by the EU, give a true and fair view of the assets, liabilities, 
financial position and profit or loss of the Group; and

 ■ the  directors’  report  includes  a  fair  review  of  the  development  and 
performance of the business and the position of the Group together with 
a description of the principal risks and uncertainties that it faces.

Neither the Company nor the directors accept any liability to any person in 
relation to the annual report except to the extent that such liability could 
arise  under  English  law.  Accordingly,  any  liability  to  a  person  who  has 
demonstrated reliance on any untrue or misleading statement or omission 
shall be determined in accordance with section 90A and Schedule 10A of 
the Financial Services and Markets Act 2000.

Disclosure of information to auditor
Having made the requisite enquiries, so far as the directors are aware, there 
is  no  relevant  audit  information  (as  defined  by  Section  418(3)  of  the 
Companies Act 2006) of which the Company’s auditor is unaware and the 
directors  have  taken  all  the  steps  they  ought  to  have  taken  to  make 
themselves aware of any relevant audit information and to establish that the 
Company’s auditor is aware of that information.

Going concern
After reviewing the Group’s and Company’s budget for the next financial 
year, and other longer term plans, the directors are satisfied that, at the time 
of approving the financial statements, it is appropriate to adopt the going 
concern  basis  in  preparing  the  financial  statements.  Further  detail  is 
included within liquidity and capital resources on pages 48 to 51 and notes 
21 and 22 to the consolidated financial statements which include disclosure 
in relation to the Group’s objectives, policies and processes for managing its 
capital; its financial risk management objectives; details of its financial 
instruments and hedging activities; and its exposures to credit risk and 
liquidity risk.

The Company’s internal control over financial reporting includes policies 
and  procedures  that:  pertain  to  the  maintenance  of  records  that,  in 
reasonable detail, accurately and fairly reflect transactions and dispositions 
of assets; are designed to provide reasonable assurance that transactions 
are recorded as necessary to permit the preparation of financial statements 
in accordance with IFRS, as adopted by the EU and IFRS as issued by the 
IASB, and that receipts and expenditures are being made only in accordance 
with authorisation of management and the directors of the Company; and 
provide reasonable assurance regarding prevention or timely detection of 
unauthorised acquisition, use or disposition of the Company’s assets that 
could have a material effect on the financial statements. 

Any internal control framework, no matter how well designed, has inherent 
limitations including the possibility of human error and the circumvention or 
overriding of the controls and procedures, and may not prevent or detect 
misstatements. Also projections of any evaluation of effectiveness to future 
periods are subject to the risk that controls may become inadequate because 
of changes in conditions or because the degree of compliance with the 
policies or procedures may deteriorate.

Management has assessed the effectiveness of the internal control over 
financial  reporting  at  31  March  2011  based  on  the  Internal  Control  – 
Integrated  Framework,  issued  by  the  Committee  of  Sponsoring 
Organizations of the Treadway Commission (‘COSO’). Vodacom’s controls 
have been included in the Group’s assessment for the first time this year. 
Based on management’s assessment management has concluded that the 
internal control over financial reporting was effective at 31 March 2011.

Management has excluded from its assessment the internal control over 
financial reporting of entities which are accounted for under the equity 
method, including Verizon Wireless and SFR, because the Group does not 
have the ability to dictate or modify the controls at these entities and does 
not have the ability to assess, in practice, the controls at these entities. 
Accordingly, the internal controls of these entities, which contributed a net 
profit of £5,059 million (2010: £4,742 million) to the profit for the financial 
year, have not been assessed, except relating to controls over the recording 
of amounts relating to the investments that are recorded in the Group’s 
consolidated financial statements.

During the period covered by this document there were no changes in the 
Company’s internal control over financial reporting that have materially 
affected or are reasonably likely to materially affect the effectiveness of the 
internal controls over financial reporting.

The Company’s internal control over financial reporting at 31 March 2011 
has  been  audited  by  Deloitte  LLP,  an  independent  registered  public 
accounting  firm  who  also  audit  the  Group’s  consolidated  financial 
statements. Their audit report on internal controls over financial reporting 
is on page 76.

By Order of the Board

Rosemary Martin
Company Secretary
17 May 2011

 
 
Because  of  the  inherent  limitations  of  internal  control  over  financial 
reporting, including the possibility of collusion or improper management 
override of controls, material misstatements due to error or fraud may not 
be  prevented  or  detected  on  a  timely  basis.  Also,  projections  of  any 
evaluation  of  the  effectiveness  of  the  internal  control  over  financial 
reporting to future periods are subject to the risk that the controls may 
become inadequate because of changes in conditions, or that the degree of 
compliance with the policies or procedures may deteriorate.

In our opinion, the Group maintained, in all material respects, effective 
internal control over financial reporting as of 31 March 2011, based on the 
criteria established in Internal Control – Integrated Framework issued by the 
Committee of Sponsoring Organizations of the Treadway Commission.

We have also audited, in accordance with the standards of the Public Company 
Accounting  Oversight  Board  (United  States),  the  consolidated  financial 
statements of the Group as of and for the year ended 31 March 2011, prepared 
in conformity with International Financial Reporting Standards (‘IFRS’), as 
adopted by the European Union and IFRS as issued by the International 
Accounting Standards Board. Our report dated 17 May 2011 expressed an 
unqualified opinion on those financial statements.

Deloitte LLP
Chartered Accountants and Registered Auditor
London
United Kingdom
17 May 2011

Please refer to our Form 20-F to be filed with the Securities and Exchange 
Commission on 1 June 2011 for the audit opinion over the consolidated 
financial statements of the Group as of 31 March 2011 and 2010 and for each 
of the three years in the period ended 31 March 2011 issued in accordance 
with the standards of the Public Company Accounting Oversight Board 
(United States).

76    Vodafone Group Plc Annual Report 2011

Audit report on internal controls

Report of independent registered public accounting 
firm to the members of Vodafone Group Plc 

We have audited the internal control over financial reporting of Vodafone 
Group Plc and subsidiaries and applicable joint ventures (the ‘Group’) as of 
31 March 2011 based on criteria established in Internal Control – Integrated 
Framework issued by the Committee of Sponsoring Organizations of the 
Treadway Commission. As described in management’s report on internal 
controls  over  financial  reporting,  management  has  excluded  from  its 
assessment the internal control over financial reporting of those entities 
that are accounted for under the equity method, including Verizon Wireless 
and Société Française du Radiotéléphone S.A. (“SFR”), because the Group 
does not have the ability to dictate or modify controls at these entities and 
does not have the ability to assess, in practice, the controls at these entities. 
Accordingly, the internal controls over financial reporting of these entities, 
which contributed a net profit of £5,059 million to the profit for the financial 
year, have not been assessed, except relating to the Group’s controls over 
the recording and related disclosures of amounts relating to the investments 
that are recorded in the consolidated financial statements.

The Group’s management is responsible for maintaining effective internal 
control over financial reporting and for its assessment of the effectiveness 
of internal control over financial reporting, included in the accompanying 
management’s  report  on  internal  control  over  financial  reporting.  Our 
responsibility is to express an opinion on the Group’s internal control over 
financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public 
Company Accounting Oversight Board (United States). Those standards 
require that we plan and perform the audit to obtain reasonable assurance 
about  whether  effective  internal  control  over  financial  reporting  was 
maintained  in  all  material  respects.  Our  audit  included  obtaining  an 
understanding of internal control over financial reporting, assessing the risk 
that a material weakness exists, testing and evaluating the design and 
operating effectiveness of internal control based on the assessed risk, and 
performing  such  other  procedures  as  we  considered  necessary  in 
the circumstances. We believe that our audit provides a reasonable basis for 
our opinion.

A company’s internal control over financial reporting is a process designed by, 
or under the supervision of, the company’s principal executive and principal 
financial officers, or persons performing similar functions, and effected by the 
company’s board of directors, management, and other personnel to provide 
reasonable assurance regarding the reliability of financial reporting and the 
preparation of financial statements for external purposes in accordance with 
generally accepted accounting principles. A company’s internal control over 
financial reporting includes those policies and procedures that (1) pertain to 
the maintenance of records that, in reasonable detail, accurately and fairly 
reflect the transactions and dispositions of the assets of the company; (2) 
provide reasonable assurance that transactions are recorded as necessary to 
permit preparation of financial statements in accordance with generally 
accepted accounting principles, and that receipts and expenditures of the 
company  are  being  made  only  in  accordance  with  authorisations  of 
management and directors of the company; and (3) provide reasonable 
assurance  regarding  prevention  or  timely  detection  of  unauthorised 
acquisition, use, or disposition of the company’s assets that could have a 
material effect on the financial statements.

Financials

Vodafone Group Plc Annual Report 2011    77

Critical accounting estimates

The Group prepares its consolidated financial statements in accordance with 
IFRS as issued by the IASB and IFRS as adopted by the EU, the application of 
which  often  requires  judgements  to  be  made  by  management  when 
formulating the Group’s financial position and results. Under IFRS, the 
directors are required to adopt those accounting policies most appropriate 
to the Group’s circumstances for the purpose of presenting fairly the Group’s 
financial position, financial performance and cash flows. 

In  determining  and  applying  accounting  policies,  judgement  is  often 
required in respect of items where the choice of specific policy, accounting 
estimate or assumption to be followed could materially affect the reported 
results or net asset position of the Group should it later be determined that 
a different choice would be more appropriate.

Management  considers  the  accounting  estimates  and  assumptions 
discussed below to be its critical accounting estimates and, accordingly, 
provides an explanation of each below.

The discussion below should also be read in conjunction with the Group’s 
disclosure of significant IFRS accounting policies which is provided in note 2 
to the consolidated financial statements, “Significant accounting policies”. 

Management has discussed its critical accounting estimates and associated 
disclosures with the Company’s Audit Committee.

Impairment reviews
IFRS requires management to undertake an annual test for impairment of 
indefinite lived assets and, for finite lived assets, to test for impairment if 
events or changes in circumstances indicate that the carrying amount of an 
asset may not be recoverable. 

Impairment testing is an area involving management judgement, requiring 
assessment as to whether the carrying value of assets can be supported by 
the net present value of future cash flows derived from such assets using 
cash flow projections which have been discounted at an appropriate rate. In 
calculating  the  net  present  value  of  the  future  cash  flows,  certain 
assumptions are required to be made in respect of highly uncertain matters 
including management’s expectations of:

 ■ growth  in  EBITDA,  calculated  as  adjusted  operating  profit  before 

depreciation and amortisation;

 ■ timing and quantum of future capital expenditure;
 ■ long-term growth rates; and
 ■ the selection of discount rates to reflect the risks involved.

The Group prepares and approves formal five year management plans for its 
operations,  which  are  used  in  the  value  in  use  calculations.  In  certain 
developing markets the fifth year of the management plan is not indicative 
of the long-term future performance as operations may not have reached 
maturity. For these operations, the Group extends the plan data for an 
additional five year period. 

For businesses where the five year management plans are used for the 
Group’s value in use calculations, a long-term growth rate into perpetuity 
has been determined as the lower of: 

 ■ the nominal GDP rates for the country of operation; and
 ■ the long-term compound annual growth rate in EBITDA in years six to ten 

estimated by management.

For businesses where the plan data is extended for an additional five years 
for the Group’s value in use calculations, a long-term growth rate into 
perpetuity has been determined as the lower of: 

 ■ the nominal GDP rates for the country of operation; and
 ■ the compound annual growth rate in EBITDA in years nine to ten of the 

management plan.

Changing the assumptions selected by management, in particular, the discount 
rate and growth rate assumptions used in the cash flow projections, could 
significantly affect the Group’s impairment evaluation and hence results. 

The Group’s review includes the key assumptions related to sensitivity in 
the cash flow projections. Further details are provided in note 10 to the 
consolidated financial statements.

Revenue recognition and presentation 
Arrangements with multiple deliverables
In  revenue  arrangements  including  more  than  one  deliverable,  the 
deliverables are assigned to one or more separate units of accounting and 
the arrangement consideration is allocated to each unit of accounting based 
on its relative fair value.

Determining the fair value of each deliverable can require complex estimates 
due to the nature of the goods and services provided. The Group generally 
determines the fair value of individual elements based on prices at which the 
deliverable is regularly sold on a standalone basis after considering volume 
discounts where appropriate.

Presentation: gross versus net
When deciding the most appropriate basis for presenting revenue or costs 
of revenue, both the legal form and substance of the agreement between 
the Group and its business partners are reviewed to determine each party’s 
respective role in the transaction.

Where  the  Group’s  role  in  a  transaction  is  that  of  principal,  revenue  is 
recognised on a gross basis. This requires revenue to comprise the gross 
value of the transaction billed to the customer, after trade discounts, with 
any related expenditure charged as an operating cost.

Where the Group’s role in a transaction is that of an agent, revenue is 
recognised on a net basis with revenue representing the margin earned.

Taxation
The Group’s tax charge on ordinary activities is the sum of the total current and 
deferred tax charges. The calculation of the Group’s total tax charge necessarily 
involves a degree of estimation and judgement in respect of certain items 
whose tax treatment cannot be finally determined until resolution has been 
reached with the relevant tax authority or, as appropriate, through a formal 
legal process. The final resolution of some of these items may give rise to 
material profits, losses and/or cash flows.

The complexity of the Group’s structure following its geographic expansion 
makes the degree of estimation and judgement more challenging. The 
resolution of issues is not always within the control of the Group and it is often 
dependent on the efficiency of the legal processes in the relevant taxing 
jurisdictions in which the Group operates. Issues can, and often do, take many 
years to resolve. Payments in respect of tax liabilities for an accounting period 
result from payments on account and on the final resolution of open items. As 
a result there can be substantial differences between the tax charge in the 
consolidated income statement and tax payments.

Significant items on which the Group has exercised accounting judgement 
include litigation with the Indian tax authorities in relation to the acquisition 
of Vodafone Essar (see note 28 to the consolidated financial statements), 
recognition of a deferred tax asset in respect of the losses arising following 
the agreement of German tax loss claims (see note 6 of the consolidated 
financial statements) and the recognition of a deferred tax asset in respect 
of losses in Luxembourg following the settlement of the CFC tax case (see 
note 6 to the consolidated financial statements). The amounts recognised 
in the consolidated financial statements in respect of each matter are 
derived from the Group’s best estimation and judgement as described 
above. However, the inherent uncertainty regarding the outcome of these 
items means eventual resolution could differ from the accounting estimates 
and therefore impact the Group’s results and cash flows.

Recognition of deferred tax assets
The recognition of deferred tax assets is based upon whether it is more likely 
than not that sufficient and suitable taxable profits will be available in the 
future against which the reversal of temporary differences can be deducted. 
Where the temporary differences are related to losses, the availability of the 
losses to offset against forecast taxable profits is also considered. 

 
 
78    Vodafone Group Plc Annual Report 2011

Critical accounting estimates continued

Recognition therefore involves judgement regarding the future financial 
performance of the particular legal entity or tax group in which the deferred 
tax asset has been recognised.

Historical differences between forecast and actual taxable profits have not 
resulted in material adjustments to the recognition of deferred tax assets.

Business combinations
The  recognition  of  business  combinations  requires  the  excess  of  the 
purchase price of acquisitions over the net book value of assets acquired to 
be allocated to the assets and liabilities of the acquired entity. The Group 
makes judgements and estimates in relation to the fair value allocation of the 
purchase price. If any unallocated portion is positive it is recognised as 
goodwill and if negative, it is recognised in the income statement.

Goodwill
The  amount  of  goodwill  initially  recognised  as  a  result  of  a  business 
combination is dependent on the allocation of the purchase price to the fair 
value of the identifiable assets acquired and the liabilities assumed. The 
determination of the fair value of the assets and liabilities is based, to a 
considerable extent, on management’s judgement.

Allocation of the purchase price affects the results of the Group as finite 
lived intangible assets are amortised, whereas indefinite lived intangible 
assets, including goodwill, are not amortised and could result in differing 
amortisation charges based on the allocation to indefinite lived and finite 
lived intangible assets.

On transition to IFRS the Group elected not to apply IFRS 3, “Business 
combinations”,  retrospectively  as  the  difficulty  in  applying  these 
requirements to the large number of business combinations completed by 
the  Group  from  incorporation  through  to  1  April  2004  exceeded  any 
potential benefits. Goodwill arising before the date of transition to IFRS, after 
adjusting for items including the impact of proportionate consolidation of 
joint ventures, amounted to £78,753 million.

If the Group had elected to apply the accounting for business combinations 
retrospectively it may have led to an increase or decrease in goodwill and 
increase  in  licences,  customer  bases,  brands  and  related  deferred  tax 
liabilities recognised on acquisition.

Finite lived intangible assets
Other intangible assets include the Group’s aggregate amounts spent on the 
acquisition of licences and spectrum, computer software, customer bases, 
brands and development costs. These assets arise from both separate 
purchases and from acquisition as part of business combinations.

On the acquisition of mobile network operators the identifiable intangible 
assets may include licences, customer bases and brands. The fair value of 
these assets is determined by discounting estimated future net cash flows 
generated by the asset where no active market for the assets exist. The use 
of different assumptions for the expectations of future cash flows and the 
discount rate would change the valuation of the intangible assets.

The relative size of the Group’s intangible assets, excluding goodwill, makes 
the judgements surrounding the estimated useful lives critical to the Group’s 
financial position and performance.

At  31  March  2011  intangible  assets,  excluding  goodwill,  amounted 
to  £23,322  million  (2010:  £22,420  million)  and  represented  15.4% 
(2010: 14.3%) of the Group’s total assets.

Estimation of useful life
The useful life used to amortise intangible assets relates to the expected 
future performance of the assets acquired and management’s judgement 
of the period over which economic benefit will be derived from the asset. 
The basis for determining the useful life for the most significant categories 
of intangible assets is as follows:

Licences and spectrum fees
The estimated useful life is generally the term of the licence unless there is 
a presumption of renewal at negligible cost. Using the licence term reflects 
the  period  over  which  the  Group  will  receive  economic  benefit.  For 
technology specific licences with a presumption of renewal at negligible 
cost, the estimated useful economic life reflects the Group’s expectation of 
the period over which the Group will continue to receive economic benefit 
from the licence. The economic lives are periodically reviewed taking into 
consideration  such  factors  as  changes  in  technology.  Historically  any 
changes to economic lives have not been material following these reviews.

Customer bases
The estimated useful life principally reflects management’s view of the 
average economic life of the customer base and is assessed by reference to 
customer churn rates. An increase in churn rates may lead to a reduction in 
the  estimated  useful  life  and  an  increase  in  the  amortisation  charge. 
Historically changes to the estimated useful lives have not had a significant 
impact on the Group’s results and financial position.

Capitalised software
The useful life is determined by management at the time the software is 
acquired and brought into use and is regularly reviewed for appropriateness. 
For computer software licences, the useful life represents management’s 
view of expected benefits over which the Group will receive benefits from 
the  software,  but  not  exceeding the licence term. For unique software 
products controlled by the Group, the life is based on historical experience 
with  similar  products  as  well  as  anticipation  of  future  events  which 
may impact their life such as changes in technology. Historically changes 
in  useful  lives  have  not  resulted  in  material  changes  to  the  Group’s 
amortisation charge. 

Property, plant and equipment
Property, plant and equipment also represent a significant proportion of the 
asset base of the Group being 13.3% (2010: 13.1%) of the Group’s total assets. 
Therefore the estimates and assumptions made to determine their carrying 
value and related depreciation are critical to the Group’s financial position 
and performance.

Estimation of useful life
The charge in respect of periodic depreciation is derived after determining 
an estimate of an asset’s expected useful life and the expected residual 
value at the end of its life. Increasing an asset’s expected life or its residual 
value would result in a reduced depreciation charge in the consolidated 
income statement.

The useful lives and residual values of Group assets are determined by 
management at the time the asset is acquired and reviewed annually for 
appropriateness. The lives are based on historical experience with similar 
assets as well as anticipation of future events which may impact their life 
such as changes in technology. Furthermore, network infrastructure is only 
depreciated over a period that extends beyond the expiry of the associated 
licence under which the operator provides telecommunications services if 
there is a reasonable expectation of renewal or an alternative future use for 
the asset.

Historically changes in useful lives and residual values have not resulted in 
material changes to the Group’s depreciation charge.

Provisions and contingent liabilities
The Group exercises judgement in measuring and recognising provisions and 
the exposures to contingent liabilities related to pending litigation or other 
outstanding claims subject to negotiated settlement, mediation, arbitration 
or government regulation, as well as other contingent liabilities (see note 28 
to  the  consolidated  financial  statements).  Judgement  is  necessary  in 
assessing the likelihood that a pending claim will succeed, or a liability will 
arise, and to quantify the possible range of the financial settlement. Because 
of the inherent uncertainty in this evaluation process, actual losses may be 
different from the originally estimated provision.

Financials

Vodafone Group Plc Annual Report 2011    79

Audit report on the consolidated financial statements

Opinion on other matter prescribed by the Companies 
Act 2006
In our opinion the information given in the directors’ report for the financial 
year  for  which  the  consolidated  financial  statements  are  prepared  is 
consistent with the group financial statements. 

Matters on which we are required to report by exception
We have nothing to report in respect of the following:

Under the Companies Act 2006 we are required to report to you if, in our 
opinion:

 ■ certain disclosures of directors’ remuneration specified by law are not 

made; or

 ■ we have not received all the information and explanations we require for 

our audit.

Under the listing rules we are required to review:

 ■ the directors’ statement contained within the directors’ report in relation 

to going concern; 

 ■ the  part  of  the  Corporate  Governance  Statement  relating  to  the 
Company’s  compliance  with  the  nine  provisions  of  the  June  2008 
Combined Code specified for our review; and 

 ■ certain elements of the report to shareholders by the Board on directors’ 

remuneration.

Other matter
We have reported separately on the parent company financial statements 
of  Vodafone  Group  Plc  for  the  year  ended  31  March  2011  and  on  the 
information in the Directors’ Remuneration Report that is described as 
having been audited.

Panos Kakoullis FCA (Senior Statutory Auditor)
for and on behalf of Deloitte LLP
Chartered Accountants and Statutory Auditor
London
United Kingdom
17 May 2011

Independent auditor’s report to the members of 
Vodafone Group Plc 
We have audited the consolidated financial statements of Vodafone Group 
Plc for the year ended 31 March 2011 which comprise the consolidated 
income statement, the consolidated statement of comprehensive income, 
the  consolidated  statement  of  financial  position,  the  consolidated 
statement of changes in equity, the consolidated statement of cash flows, 
and the related notes 1 to 32. The financial reporting framework that has 
been applied in their preparation is applicable law and International Financial 
Reporting Standards (IFRSs) as adopted by the European Union.

This  report  is  made  solely  to  the  Company’s  members,  as  a  body,  in 
accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit 
work  has  been  undertaken  so  that  we  might  state  to  the  Company’s 
members those matters we are required to state to them in an auditor’s 
report and for no other purpose. To the fullest extent permitted by law, we 
do not accept or assume responsibility to anyone other than the Company 
and the Company’s members as a body, for our audit work, for this report, or 
for the opinions we have formed.

Respective responsibilities of directors and auditor
As explained more fully in the directors’ statement of responsibilities, the 
directors are responsible for the preparation of the consolidated financial 
statements and for being satisfied that they give a true and fair view. 

Our responsibility is to audit and express an opinion on the consolidated 
financial statements in accordance with applicable law and International 
Standards on Auditing (UK and Ireland). Those standards require us to 
comply with the Auditing Practices Board’s Ethical Standards for Auditors. 

Scope of the audit of the financial statements
An audit involves obtaining evidence about the amounts and disclosures in 
the financial statements sufficient to give reasonable assurance that the 
financial statements are free from material misstatement, whether caused by 
fraud or error. This includes an assessment of: whether the accounting policies 
are appropriate to the Group’s circumstances and have been consistently 
applied  and  adequately  disclosed;  the  reasonableness  of  significant 
accounting estimates made by the directors; and the overall presentation of 
the financial statements. In addition, we read all the financial and non-financial 
information in the annual report to identify material inconsistencies with the 
audited financial statements. If we become aware of any apparent material 
misstatements or inconsistencies we consider the implications for our report.

Opinion on financial statements
In our opinion the consolidated financial statements:

 ■ give a true and fair view of the state of the Group’s affairs as at 31 March 

2011 and of its profit for the year then ended;

 ■  have been properly prepared in accordance with IFRSs as adopted by the 

European Union; and 

 ■  have  been  prepared  in  accordance  with  the  requirements  of  the 

Companies Act 2006 and Article 4 of the IAS Regulation.

Separate opinion in relation to IFRSs as issued by the IASB
As explained in note 1 to the consolidated financial statements, the Group 
in addition to complying with its legal obligation to apply IFRSs as adopted 
by the European Union, has also applied IFRSs as issued by the International 
Accounting Standards Board (IASB).

In our opinion the consolidated financial statements comply with IFRSs as 
issued by the IASB.

80    Vodafone Group Plc Annual Report 2011

Consolidated income statement

for the years ended 31 March

Revenue
Cost of sales
Gross profit
Selling and distribution expenses
Administrative expenses
Share of result in associates
Impairment losses
Other income and expense
Operating profit
Non-operating income and expense
Investment income
Financing costs
Profit before taxation
Income tax expense
Profit for the financial year

Attributable to:
– Equity shareholders
– Non-controlling interests

Basic earnings per share

Diluted earnings per share

Consolidated statement of comprehensive income

for the years ended 31 March

Gains/(losses) on revaluation of available-for-sale investments, net of tax
Foreign exchange translation differences, net of tax
Net actuarial gains/(losses) on defined benefit pension schemes, net of tax
Revaluation gain
Foreign exchange gains transferred to the income statement 
Fair value (gains)/losses transferred to the income statement
Other, net of tax
Other comprehensive (loss)/income
Profit for the financial year 
Total comprehensive income for the year

Attributable to:
– Equity shareholders
– Non-controlling interests

The accompanying notes are an integral part of these consolidated financial statements.

2011 
£m 
45,884 
(30,814)
15,070 
(3,067)
(5,300)
5,059 
(6,150)
(16)
5,596 
3,022 
1,309 
(429)
9,498 
(1,628)
7,870 

2010 
£m 
44,472
(29,439)
15,033
(2,981)
(5,328)
4,742
(2,100)
114
9,480
(10)
716
(1,512)
8,674
(56)
8,618

2009 
£m 
41,017
(25,842)
15,175
(2,738)
(4,771)
4,091
(5,900)
–
5,857
(44)
795
(2,419)
4,189
(1,109)
3,080

7,968 
(98)
7,870 

8,645
(27)
8,618

3,078
2
3,080

15.20p 

16.44p

5.84p

15.11p 

16.36p

5.81p

Note
3

14
10

4
15
5
5

6

8

8

2011 
£m 
310 
(2,132)
136 
–
(630)
(2,192)
19 
(4,489)
7,870 
3,381 

2010 
£m 
206
(1,021)
(104)
860
(84)
3
67
(73)
8,618
8,545

2009 
£m 
(2,383)
12,375
(163)
68
(3)
–
(40)
9,854
3,080
12,934

3,567 
(186)
3,381 

8,312
233
8,545

13,037
(103)
12,934

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financials

Vodafone Group Plc Annual Report 2011    81

Consolidated statement of financial position

at 31 March

Non-current assets
Goodwill
Other intangible assets
Property, plant and equipment
Investments in associates
Other investments
Deferred tax assets
Post employment benefits
Trade and other receivables

Current assets
Inventory
Taxation recoverable
Trade and other receivables
Other investments
Cash and cash equivalents

Total assets

Equity
Called up share capital
Additional paid-in capital
Treasury shares
Retained losses
Accumulated other comprehensive income
Total equity shareholders’ funds

Non-controlling interests
Put options over non-controlling interests
Total non-controlling interests

Total equity

Non-current liabilities
Long-term borrowings
Taxation liabilities
Deferred tax liabilities
Post employment benefits
Provisions 
Trade and other payables

Current liabilities
Short-term borrowings
Taxation liabilities
Provisions 
Trade and other payables

Total equity and liabilities

Note

2011 
£m 

2010 
£m 

9
9
11
14
15
6
23
17

16

17
15
18

19

22

6
23
24
25

22

24
25

45,236 
23,322 
20,181 
38,105 
1,381 
2,018 
97 
3,877 

51,838
22,420
20,642
36,377
7,591
1,033
34
2,831
134,217  142,766

537 
281 
9,259 
674 
6,252 
17,003 

433
191
8,784
388
4,423
14,219
151,220  156,985

4,082 

4,153
153,760  153,509
(7,810)
(79,655)
20,184
90,381

(8,171)
(77,661)
15,545 
87,555 

2,880
(2,874)
6

3,379
(2,950)
429

87,561

90,810

28,375 
350 
6,486 
87 
482 
804 
36,584 

28,632
–
7,377
237
497
816
37,559

9,906 
1,912 
559 
14,698 
27,075 

11,163
2,874
497
14,082
28,616
151,220  156,985

The consolidated financial statements were approved by the Board of directors and authorised for issue on 17 May 2011 and were signed on its behalf by:

Vittorio Colao 
Chief Executive  

Andy Halford
Chief Financial Officer

The accompanying notes are an integral part of these consolidated financial statements.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
82    Vodafone Group Plc Annual Report 2011

Consolidated statement of changes in equity

for the years ended 31 March

Share 
capital 
£m 

Additional 
paid-in 
capital(1)
£m 
4,182 153,139 
4 
–

3
– 

Other comprehensive income

Treasury 
shares 
£m 
(7,856)
65
(1,000)

Retained 
losses 
£m 
(81,980)
(44)
– 

Currency 
reserve 
£m 
5,974
– 
– 

Pensions 
reserve 
£m 
(96)
– 
– 

Investment  Revaluation 
surplus 
£m 
112
– 
– 

reserve 
£m 
4,531
– 
– 

Other 
£m 
37
– 
– 

 Equity
share- 

Non- 
holders’  controlling 
interests 
£m 

funds 
£m 
78,043
28
(1,000)

Total 
£m 
(1,572) 76,471
28
(1,000)

– 
– 

(32)
– 
– 
– 
– 
– 
– 

47 
158(2) 
–
–
–
–
–

755
– 
– 
– 
– 
– 
– 

(770)
– 
(87)
3,078
3,078

– 
– 
– 
12,477
– 
–  12,614
(134)
– 

– 
– 
– 

–
–
–
4,153 153,348 

– 
– 
– 

(3)
– 
– 
(8,036) (83,820) 18,451

– 
(4,017)
– 

– 
– 
– 
– 
– 
– 
– 

–
161(2) 
–
–
–
–
–

189
– 
– 
– 
– 
– 
– 

(119)
– 
(133)
8,645
8,645
– 
– 

– 
– 
– 
(1,365)
– 
(1,320)
39

– 
– 
– 

–
–
–
4,153 153,509 

– 
– 
37

(84)
– 
– 
(7,810) (79,655) 17,086

– 
(4,131)
(97)

– 
– 
– 
(163)
– 
(220)
57

– 
– 
– 
(259)

– 
– 
– 
(104)
– 
(149)
45

– 
– 
– 
(363)

– 
– 
– 
(2,383)
– 
(2,383)
– 

– 
– 
– 
2,148

– 
– 
– 
209
– 
377
(171)

– 
– 
– 
68
– 
68
– 

– 
– 
– 
180

– 
– 
– 
860
– 
860
– 

– 
– 
– 

– 
158
(87)
(40) 13,037
3,078
(56) 10,023
(61)
16

– 

– 
– 
158
– 
436
349
(103) 12,934
3,080
9,918
(61)

2
(105)
– 

(3)
– 
(4,017)
– 
– 
– 
(3) 86,162

– 
(162)
16

(3)
(4,179)
16
(1,385) 84,777

– 
– 
– 
67
– 
79
(12)

70
161
(133)
8,312
8,645
(153)
(99)

– 
– 
1,636
233
(27)
260
– 

70
161
1,503
8,545
8,618
107
(99)

3 
– 
– 
2,357

– 
– 
– 
1,040

– 
– 
– 

(81)
(4,131)
(60)
64 90,381

– 
(56)
1

(81)
(4,187)
(59)
429 90,810

–

(71)
–
–
–
–
–
–
–

– 

232 

(125)

–

–

– 

71
– 
180(2)
– 
– 
– 
– 
– 

1,532 
(2,125)
–
–
–
–
–
–

(1,532)
–
–
(120)
7,968
7,968
–
–

–
–
–
–
(2,669)
–
(2,053)
14

–
–
–
–
136
–
190
(54)

– 
– 
– 
– 
(1,882) 
– 
347
(37) 

–

–
–
–
–
–
–
–
–

–
–
–

– 
– 
– 
4,082 153,760

–
–
–

(630)
–
–
(8,171) (77,661) 14,417

–
(4,468)
271

–
–
–
(227)

(2,192)(3)

– 
(238) 
237

–
–
–
1,040

–

–
–
–
–
14
–
14
–

–
–
–
78

107 

–

107 

–
(2,125)
180
(120)
3,567
7,968
(1,502)
(77)

(2,822)
(4,468)
33
87,555

–
–
–
35
(186)
(98)
(88)
–

–
(328)
56
6

–
(2,125)
180
(85)
3,381
7,870
(1,590)
(77)

(2,822)
(4,796)
89
87,561

1 April 2008
Issue or reissue of shares
Purchase of own shares
Redemption or 
cancellation of shares
Share-based payment
Acquisition of subsidiaries
Comprehensive income

Profit 
OCI – before tax
OCI – taxes
Transfer to the 
income statement

Dividends
Other
31 March 2009

Issue or reissue of shares
Share-based payment
Acquisition of subsidiaries
Comprehensive income

Profit/(loss) 
OCI – before tax
OCI – taxes
Transfer to the 
income statement

Dividends
Other
31 March 2010

Issue or reissue of shares
Redemption or 
cancellation of shares
Purchase of own shares
Share-based payment
Acquisition of subsidiaries
Comprehensive income

Profit/(loss) 
OCI – before tax
OCI – taxes
Transfer to the 
income statement

Dividends
Other
31 March 2011

Notes:
(1)  Includes share premium and the capital redemption reserve.
(2) Includes a £24 million tax credit (2010: £11 million credit, 2009: £9 million charge).
(3)  Amount for 2011 includes a £208 million tax credit.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financials

Vodafone Group Plc Annual Report 2011    83

Consolidated statement of cash flows 

for the years ended 31 March

Net cash flow from operating activities

Cash flows from investing activities
Purchase of interests in subsidiaries and joint ventures, net of cash acquired
Purchase of intangible assets
Purchase of property, plant and equipment
Purchase of investments
Disposal of interests in subsidiaries, net of cash disposed
Disposal of interests in associates
Disposal of property, plant and equipment
Disposal of investments
Dividends received from associates
Dividends received from investments
Interest received
Taxation on investing activities
Net cash flow from investing activities

Cash flows from financing activities
Issue of ordinary share capital and reissue of treasury shares
Net movement in short-term borrowings
Proceeds from issue of long-term borrowings
Repayment of borrowings
Purchase of treasury shares
B share capital redemption
Equity dividends paid
Dividends paid to non-controlling shareholders in subsidiaries
Contributions from non-controlling shareholders in subsidiaries
Other transactions with non-controlling shareholders in subsidiaries
Interest paid
Net cash flow from financing activities

Net cash flow

Cash and cash equivalents at beginning of the financial year
Exchange (loss)/gain on cash and cash equivalents
Cash and cash equivalents at end of the financial year

The accompanying notes are an integral part of these consolidated financial statements. 

Note
26

2011 
£m 
11,995

2010 
£m 
13,064

2009 
£m 
12,213

(402)
(4,290)
(4,350)
(318)
–
–
51 
4,467 
1,424 
85 
1,659 
(208)
(1,882)

107 
(573)
4,861 
(4,064)
(2,087)
–
(4,468)
(320)
–
(137)
(1,578)
(8,259)

(1,777)
(2,134)
(4,841)
(522)
–
–
48
17
1,436
141
195
–
(7,437)

70
227
4,217
(5,184)
–
–
(4,139)
(56)
613
–
(1,601)
(5,853)

(1,389)
(1,764)
(5,204)
(133)
4
25
317
253
647
108
302
–
(6,834)

22
(25)
6,181
(2,729)
(963)
(15)
(4,013)
(162)
–
618
(1,470)
(2,556)

1,854 

(226)

2,823

18

18

4,363 
(12)
6,205 

4,846
(257)
4,363

1,652
371
4,846

 
 
 
 
 
 
 
 
 
 
 
 
84    Vodafone Group Plc Annual Report 2011

Notes to the consolidated financial statements

1. Basis of preparation 
The consolidated financial statements are prepared in accordance with IFRS 
as  issued  by  the  IASB.  The  consolidated  financial  statements  are  also 
prepared in accordance with IFRS adopted by the European Union (‘EU’), the 
Companies Act 2006 and Article 4 of the EU IAS Regulations.

The preparation of financial statements in conformity with IFRS requires 
management to make estimates and assumptions that affect the reported 
amounts of assets and liabilities and disclosure of contingent assets and 
liabilities at the date of the financial statements and the reported amounts 
of revenue and expenses during the reporting period. For a discussion on 
the Group’s critical accounting estimates see “Critical accounting estimates” 
on pages 77 and 78. Actual results could differ from those estimates. The 
estimates and underlying assumptions are reviewed on an ongoing basis. 
Revisions to accounting estimates are recognised in the period in which 
the estimate is revised if the revision affects only that period or in the period 
of the revision and future periods if the revision affects both current and 
future periods. 

Amounts  in  the  consolidated  financial  statements  are  stated  in 
pounds sterling.

Vodafone Group Plc is registered in England (No. 1833679).

2. Significant accounting policies
Accounting convention
The consolidated financial statements are prepared on a historical cost basis 
except for certain financial and equity instruments that have been measured 
at fair value.

New accounting pronouncements adopted
IFRS 3 (Revised) “Business Combinations”
The Group adopted IFRS 3 (Revised) on 1 April 2010. The revised standard 
introduces  changes  in  the  accounting  for  business  combinations  that 
impacts the amount of goodwill recognised, the reported results in the 
period that a business combination occurs and future reported results. The 
adoption of this standard is likely to have a significant impact on the Group’s 
accounting for future business combinations.

Amendment to IAS 27 “Consolidated and Separate Financial 
Statements” 
The  Group  adopted  the  amendment  to  IAS  27  on  1  April  2010.  The 
amendment requires that when a transaction occurs with non-controlling 
interests in Group entities that do not result in a change in control, the 
difference between the consideration paid or received and the recorded 
non-controlling interest should be recognised in equity. In cases where 
control is lost, any retained interest should be remeasured to fair value with 
the difference between fair value and the previous carrying value being 
recognised immediately in the income statement. The adoption of this 
standard may have a significant impact on the Group’s accounting for future 
transactions involving non-controlling interests.

The adoption of this standard has resulted in a change in presentation within 
the statement of cash flows of amounts paid to acquire non-controlling 
interests in Group entities that do not result in a change in control. In the year 
ended  31  March  2011  £137  million  related  to  such  transactions  was 
classified  as  “Other  transactions  with  non-controlling  shareholders  in 
subsidiaries” within “Net cash flows from financing activities”, whereas these 
amounts would have previously been recorded in “Purchase of interests in 
subsidiaries and joint ventures, net of cash acquired” within “Cash flows from 
investing activities”. There is no material impact in the comparative period. 

New accounting pronouncements not yet adopted
Phase I of IFRS 9 “Financial Instruments” was issued in November 2009 and 
is effective for annual periods beginning on or after 1 January 2013. This 
standard  has  not  yet  been  endorsed  for  use  in  the  EU.  The  standard 
introduces changes to the classification and measurement of financial 
assets and the requirements relating to financial liabilities in relation to the 
presentation of changes in fair value due to credit risks and the removal of 
an exemption from measuring certain derivative liabilities at fair value. The 

Group  is  currently  assessing  the  impact  of  the  standard  on  its  results, 
financial position and cash flows.

The Group has not adopted the following pronouncements, which have 
been issued by the IASB or the IFRIC. These pronouncements have been 
endorsed for use in the EU, unless otherwise stated. The Group does not 
currently  believe  the  adoption  of  these  pronouncements  will  have  a 
material impact on the consolidated results, financial position or cash flows 
of the Group. 

 ■  Amendments to IFRS 1, “Severe hyperinflation and removal of fixed dates 
for first-timer adopters”, effective for annual periods beginning on or after 
1 July 2011. This standard has not yet been endorsed for use in the EU.
 ■  Amendments to IFRS 7, “Financial Instruments: Disclosure”, effective for 
annual periods beginning on or after 1 July 2011. This standard has not 
yet been endorsed for use in the EU.

 ■   “Improvements to IFRSs”, effective over a range of dates, with the earliest 

being for annual periods beginning on or after 1 January 2011.

 ■  Amendment to IFRS 1, “Limited Exemption from Comparative IFRS 7 
disclosures for first time adopters”, effective for annual periods beginning 
on or after 1 July 2010. 

 ■  Amendment to IAS 12, “Deferred tax: Recovery of Underlying Assets”, 
effective for annual periods beginning on or after 1 January 2012. This 
standard has not yet been endorsed for use in the EU.

 ■ Amendment to IAS 24, “Related Party Disclosures – State-controlled 
Entities and the Definition of a Related Party”, effective for annual periods 
beginning on or after 1 January 2011. 

 ■  Amendment  to  IFRIC  14,  “Prepayments  on  a  Minimum  Funding 
Requirement”,  effective  for  annual  periods  beginning  on  or  after 
1 January 2011. 

 ■  IFRIC 19, “Extinguishing Financial Liabilities with Equity Instruments”, 
effective annual periods beginning on or after 1 July 2010 with early 
adoption permitted. 

The Group has also not adopted the following pronouncements, all of which 
were issued by the IASB on 12 May 2011 and which are effective for annual 
periods beginning on or after 1 January 2013. These pronouncements have 
not yet been endorsed for use in the EU. The Group has not completed its 
assessment of the impact of these pronouncements on the consolidated 
results, financial position or cash flows of the Group. However, the Group 
currently expects that IFRS 11, “Joint Arrangements”, will have a material 
impact on the presentation of the Group’s interests in its joint ventures 
owing to the Group’s significant investments in joint ventures as discussed 
in note 13.

 ■ IFRS 10, ‘Consolidated Financial Statements’, which replaces parts of IAS 
27, ‘Consolidated and Separate Financial Statements and all of SIC-12, 
‘Consolidation – Special Purpose Entities’, builds on existing principles by 
identifying the concept of control as the determining factor in whether an 
entity should be included within the consolidated financial statements of 
the  parent  company.  The  remainder  of  IAS  27,  ‘Separate  Financial 
Statements’, now contains accounting and disclosure requirements for 
investments in subsidiaries, joint ventures and associates only when an 
entity  prepares  separate  financial  statements  and  is  therefore  not 
applicable in the Group’s consolidated financial statements.

 ■ IFRS 11, ‘Joint Arrangements’, which replaces IAS 31, ‘Interests in Joint 
Ventures’  and  SIC-13,  ‘Jointly  Controlled  Entities  –  Non-monetary 
Contributions by Venturers’, requires a single method, known as the 
equity method, to account for interests in jointly controlled entities which 
is  consistent  with  the  accounting  treatment  currently  applied  to 
investments  in  associates.  The  proportionate  consolidation  method 
currently applied to the Group’s interests in joint ventures is prohibited. 
IAS 28, ‘Investments in Associates and Joint Ventures’, was amended as a 
consequence of the issuance of IFRS 11. In addition to prescribing the 
accounting for investment in associates, it now sets out the requirements 
for  the  application  of  the  equity  method  when  accounting  for  joint 
ventures. The application of the equity method has not changed as a 
result of this amendment.

 ■ IFRS  12,  ‘Disclosure  of  Interest  in  Other  Entities’,  is  a  new  and 
comprehensive standard on disclosure requirements for all forms of 
interests  in  other  entities,  including  joint  arrangements,  associates, 
special  purpose  vehicles  and  other  off  balance  sheet  vehicles.  The 

 
 
Financials

Vodafone Group Plc Annual Report 2011    85

standard includes disclosure requirements for entities covered under 
IFRS 10 and IFRS 11.

 ■ IFRS 13, ‘Fair Value Measurement’, provides guidance on how fair value 
should be applied where its use is already required or permitted by other 
standards within IFRS, including a precise definition of fair value and a 
single source of fair value measurement and disclosure requirements for 
use across IFRS. 

Basis of consolidation
The consolidated financial statements incorporate the financial statements 
of the Company and entities controlled, both unilaterally and jointly, by 
the Company.

income, expenses and cash flows of jointly controlled entities are combined 
with the equivalent items in the results on a line-by-line basis.
Any goodwill arising on the acquisition of the Group’s interest in a jointly 
controlled entity is accounted for in accordance with the Group’s accounting 
policy for goodwill arising on the acquisition of a subsidiary.

Investments in associates
An associate is an entity over which the Group has significant influence and 
that is neither a subsidiary nor an interest in a joint venture. Significant 
influence  is  the  power  to  participate  in  the  financial  and  operating 
policy decisions of the investee but is not control or joint control over 
those policies.

Accounting for subsidiaries
A subsidiary is an entity controlled by the Company. Control is achieved 
where the Company has the power to govern the financial and operating 
policies of an entity so as to obtain benefits from its activities.

The results of subsidiaries acquired or disposed of during the year are 
included in the income statement from the effective date of acquisition or 
up  to  the  effective  date  of  disposal,  as  appropriate.  Where  necessary, 
adjustments are made to the financial statements of subsidiaries to bring 
their accounting policies into line with those used by the Group.

The results and assets and liabilities of associates are incorporated in the 
consolidated financial statements using the equity method of accounting. 
Under the equity method, investments in associates are carried in the 
consolidated statement of financial position at cost as adjusted for post-
acquisition changes in the Group’s share of the net assets of the associate, 
less any impairment in the value of the investment. Losses of an associate in 
excess of the Group’s interest in that associate are not recognised. Additional 
losses are provided for, and a liability is recognised, only to the extent that 
the Group has incurred legal or constructive obligations or made payments 
on behalf of the associate.

All intra-group transactions, balances, income and expenses are eliminated 
on consolidation.

Non-controlling interests in the net assets of consolidated subsidiaries are 
identified  separately  from  the  Group’s  equity  therein.  Non-controlling 
interests consist of the amount of those interests at the date of the original 
business  combination  and  the  non-controlling  shareholder’s  share  of 
changes in equity since the date of the combination. Total comprehensive 
income is attributed to non-controlling interests even if this results in the 
non-controlling interests having a deficit balance.

Business combinations
Acquisitions of subsidiaries are accounted for using the acquisition method. 
The cost of the acquisition is measured at the aggregate of the fair values, at 
the date of exchange, of assets given, liabilities incurred or assumed, and 
equity instruments issued by the Group in exchange for control of the 
acquiree. Acquisition-related costs are recognised in the income statement 
as incurred. The acquiree’s identifiable assets and liabilities are recognised 
at their fair values at the acquisition date.

Goodwill  is  measured  as  the  excess  of  the  sum  of  the  consideration 
transferred, the amount of any non-controlling interests in the acquiree and 
the fair value of the Group’s previously held equity interest in the acquiree, 
if any, over the net amounts of identifiable assets acquired and liabilities 
assumed at the acquisition date.

The interest of the non-controlling shareholders in the acquiree may initially 
be measured either at fair value or at the non-controlling shareholders’ 
proportion of the net fair value of the identifiable assets acquired, liabilities 
and contingent liabilities assumed. The choice of measurement basis is 
made on an acquisition-by-acquisition basis.

Acquisition of interests from non-controlling shareholders
In transactions with non-controlling parties that do not result in a change in 
control, the difference between the fair value of the consideration paid or 
received and the amount by which the non-controlling interest is adjusted 
is recognised in equity. 

Interests in joint ventures
A joint venture is a contractual arrangement whereby the Group and other 
parties undertake an economic activity that is subject to joint control; that 
is, when the strategic financial and operating policy decisions relating to the 
activities require the unanimous consent of the parties sharing control.

The  Group  reports  its  interests  in  jointly  controlled  entities  using 
proportionate consolidation. The Group’s share of the assets, liabilities, 

Any excess of the cost of acquisition over the Group’s share of the net fair 
value of the identifiable assets, liabilities and contingent liabilities of the 
associate recognised at the date of acquisition is recognised as goodwill. The 
goodwill is included within the carrying amount of the investment. 

The licences of the Group’s associate in the US, Verizon Wireless, are indefinite 
lived assets as they are subject to perfunctory renewal. Accordingly, they are 
not subject to amortisation but are tested annually for impairment, or when 
indicators exist that the carrying value is not recoverable.

Intangible assets
Identifiable intangible assets are recognised when the Group controls the 
asset, it is probable that future economic benefits attributed to the asset will 
flow to the Group and the cost of the asset can be reliably measured.

Goodwill
Goodwill arising on the acquisition of an entity represents the excess of the 
cost of acquisition over the Group’s interest in the net fair value of the 
identifiable  assets,  liabilities  and  contingent  liabilities  of  the  entity 
recognised at the date of acquisition. 

Goodwill is initially recognised as an asset at cost and is subsequently 
measured at cost less any accumulated impairment losses. Goodwill is held 
in the currency of the acquired entity and revalued to the closing rate at 
each reporting period date.

Goodwill is not subject to amortisation but is tested for impairment.

Negative goodwill arising on an acquisition is recognised directly in the 
income statement.

On disposal of a subsidiary or a jointly controlled entity, the attributable 
amount of goodwill is included in the determination of the profit or loss 
recognised in the income statement on disposal.

Goodwill arising before the date of transition to IFRS, on 1 April 2004, has 
been retained at the previous UK GAAP amounts, subject to being tested for 
impairment at that date. Goodwill written off to reserves under UK GAAP 
prior to 1998 has not been reinstated and is not included in determining any 
subsequent profit or loss on disposal.

Finite lived intangible assets
Intangible assets with finite lives are stated at acquisition or development 
cost, less accumulated amortisation. The amortisation period and method 
is reviewed at least annually. Changes in the expected useful life or the 
expected pattern of consumption of future economic benefits embodied in 
the asset is accounted for by changing the amortisation period or method, 

86    Vodafone Group Plc Annual Report 2011

Notes to the consolidated financial statements continued

2. Significant accounting policies continued 
as appropriate, and are treated as changes in accounting estimates. The 
amortisation expense on intangible assets with finite lives is recognised in 
profit or loss in the expense category consistent with the function of the 
intangible asset. 

Depreciation is charged so as to write off the cost of assets, other than land 
and properties under construction, using the straight-line method, over 
their estimated useful lives, as follows:

 ■ Freehold buildings 
 ■ Leasehold premises 

25 – 50 years
the term of the lease

Licence and spectrum fees
Amortisation  periods  for  licence  and  spectrum  fees  are  determined 
primarily by reference to the unexpired licence period, the conditions for 
licence  renewal  and  whether  licences  are  dependent  on  specific 
technologies.  Amortisation  is  charged  to  the  income  statement  on  a 
straight-line basis over the estimated useful lives from the commencement 
of service of the network.

Equipment, fixtures and fittings:

 ■ Network infrastructure 
 ■ Other 

3 – 25 years
3 – 10 years

Depreciation is not provided on freehold land.

Computer software
Computer software comprises computer software purchased from third 
parties as well as the cost of internally developed software. Computer 
software licences are capitalised on the basis of the costs incurred to acquire 
and bring into use the specific software. Costs that are directly associated 
with the production of identifiable and unique software products controlled 
by the Group, and are probable of producing future economic benefits are 
recognised as intangible assets. Direct costs include software development 
employee costs and directly attributable overheads.

Software integral to a related item of hardware equipment is accounted for 
as property, plant and equipment.

Costs  associated  with  maintaining  computer  software  programs  are 
recognised as an expense when they are incurred.

Internally developed software is recognised only if all of the following 
conditions are met:

 ■ an asset is created that can be separately identified;
 ■ it  is  probable  that  the  asset  created  will  generate  future  economic 

benefits; and

 ■ the development cost of the asset can be measured reliably.

Amortisation is charged to the income statement on a straight-line basis 
over the estimated useful lives from the date the software is available 
for use.

Other intangible assets
Other intangible assets, including brands and customer bases, are recorded 
at fair value at the date of acquisition. Amortisation is charged to the income 
statement on either a straight-line or sum of digits basis over the estimated 
useful lives of intangible assets from the date they are available for use.

Estimated useful lives
The estimated useful lives of finite lived intangible assets are as follows:

 ■ Licence and spectrum fees 
 ■ Computer software 
 ■ Brands 
 ■ Customer bases 

3 – 25 years
3 – 5 years
1 – 10 years
2 – 7 years

Property, plant and equipment
Land and buildings held for use are stated in the statement of financial 
position at their cost, less any subsequent accumulated depreciation and 
subsequent accumulated impairment losses. 

Equipment,  fixtures  and  fittings  are  stated  at  cost  less  accumulated 
depreciation and any accumulated impairment losses.

Assets in the course of construction are carried at cost, less any recognised 
impairment loss. Depreciation of these assets commences when the assets 
are ready for their intended use.

The cost of property, plant and equipment includes directly attributable 
incremental costs incurred in their acquisition and installation.

Assets held under finance leases are depreciated over their expected useful 
lives on the same basis as owned assets or, where shorter, the term of the 
relevant lease.

The gain or loss arising on the disposal or retirement of an item of property, 
plant and equipment is determined as the difference between the sale 
proceeds and the carrying amount of the asset and is recognised in the 
income statement.

Impairment of assets
Goodwill
Goodwill is not subject to amortisation but is tested for impairment annually 
or whenever there is an indication that the asset may be impaired.

For the purpose of impairment testing, assets are grouped at the lowest 
levels for which there are separately identifiable cash flows, known as cash-
generating units. If the recoverable amount of the cash-generating unit is 
less than the carrying amount of the unit, the impairment loss is allocated 
first to reduce the carrying amount of any goodwill allocated to the unit and 
then to the other assets of the unit pro-rata on the basis of the carrying 
amount of each asset in the unit. Impairment losses recognised for goodwill 
are not reversed in a subsequent period.
Recoverable amount is the higher of fair value less costs to sell and value in 
use. In assessing value in use, the estimated future cash flows are discounted 
to their present value using a pre-tax discount rate that reflects current 
market assessments of the time value of money and the risks specific to the 
asset for which the estimates of future cash flows have not been adjusted.

The Group prepares and approves formal five year management plans for its 
operations,  which  are  used  in  the  value  in  use  calculations.  In  certain 
developing markets the fifth year of the management plan is not indicative 
of the long term future performance as operations may not have reached 
maturity. For these operations, the Group extends the plan data for an 
additional five year period. 

Property, plant and equipment and finite lived intangible assets
At each reporting period date, the Group reviews the carrying amounts of its 
property, plant and equipment and finite lived intangible assets to determine 
whether  there  is  any  indication  that  those  assets  have  suffered  an 
impairment loss. If any such indication exists, the recoverable amount of the 
asset is estimated in order to determine the extent, if any, of the impairment 
loss. Where it is not possible to estimate the recoverable amount of an 
individual asset, the Group estimates the recoverable amount of the cash-
generating unit to which the asset belongs.

If the recoverable amount of an asset or cash-generating unit is estimated 
to be less than its carrying amount, the carrying amount of the asset or cash-
generating unit is reduced to its recoverable amount. An impairment loss is 
recognised immediately in the income statement.

Where an impairment loss subsequently reverses, the carrying amount of 
the asset or cash-generating unit is increased to the revised estimate of its 
recoverable amount, not to exceed the carrying amount that would have 
been determined had no impairment loss been recognised for the asset or 
cash-generating unit in prior years. A reversal of an impairment loss is 
recognised immediately in the income statement.

Financials

Vodafone Group Plc Annual Report 2011    87

Revenue 
Revenue is recognised to the extent the Group has delivered goods or 
rendered services under an agreement, the amount of revenue can be 
measured reliably and it is probable that the economic benefits associated 
with the transaction will flow to the Group. Revenue is measured at the fair 
value of the consideration received, exclusive of sales taxes and discounts.

Inventory
Inventory is stated at the lower of cost and net realisable value. Cost is 
determined on the basis of weighted average costs and comprises direct 
materials and, where applicable, direct labour costs and those overheads 
that have been incurred in bringing the inventories to their present location 
and condition.

The  Group  principally  obtains  revenue  from  providing  the  following 
telecommunication services: access charges, airtime usage, messaging, 
interconnect fees, data services and information provision, connection fees 
and equipment sales. Products and services may be sold separately or in 
bundled packages.

Leasing
Leases are classified as finance leases whenever the terms of the lease 
transfer substantially all the risks and rewards of ownership of the asset to 
the lessee. All other leases are classified as operating leases.

Revenue for access charges, airtime usage and messaging by contract 
customers is recognised as services are performed, with unbilled revenue 
resulting from services already provided accrued at the end of each period 
and  unearned  revenue  from  services  to  be  provided  in  future  periods 
deferred. Revenue from the sale of prepaid credit is deferred until such time 
as the customer uses the airtime, or the credit expires.

Revenue from interconnect fees is recognised at the time the services 
are performed.

Revenue from data services and information provision is recognised when 
the Group has performed the related service and, depending on the nature 
of  the  service,  is  recognised  either  at  the  gross  amount  billed  to  the 
customer  or  the  amount  receivable  by  the  Group  as  commission  for 
facilitating the service.

Customer connection revenue is recognised together with the related 
equipment  revenue  to  the  extent  that  the  aggregate  equipment  and 
connection  revenue  does  not  exceed  the  fair  value  of  the  equipment 
delivered  to  the  customer.  Any  customer  connection  revenue  not 
recognised  together  with  related  equipment  revenue  is  deferred  and 
recognised over the period in which services are expected to be provided to 
the customer.

Revenue for device sales is recognised when the device is delivered to the 
end customer and the sale is considered complete. For device sales made 
to intermediaries, revenue is recognised if the significant risks associated 
with the device are transferred to the intermediary and the intermediary has 
no general right of return. If the significant risks are not transferred, revenue 
recognition is deferred until sale of the device to an end customer by the 
intermediary or the expiry of the right of return.

In  revenue  arrangements  including  more  than  one  deliverable,  the 
arrangements are divided into separate units of accounting. Deliverables are 
considered separate units of accounting if the following two conditions are 
met: (1) the deliverable has value to the customer on a stand-alone basis and 
(2)  there  is  evidence  of  the  fair  value  of  the  item.  The  arrangement 
consideration is allocated to each separate unit of accounting based on its 
relative fair value.

Assets held under finance leases are recognised as assets of the Group at 
their fair value at the inception of the lease or, if lower, at the present value 
of the minimum lease payments as determined at the inception of the lease. 
The corresponding liability to the lessor is included in the statement of 
financial  position  as  a  finance  lease  obligation.  Lease  payments  are 
apportioned between finance charges and reduction of the lease obligation 
so as to achieve a constant rate of interest on the remaining balance of the 
liability. Finance charges are recognised in the income statement.

Rentals  payable  under  operating  leases  are  charged  to  the  income 
statement  on  a  straight-line  basis  over  the  term  of  the  relevant  lease. 
Benefits received and receivable as an incentive to enter into an operating 
lease are also spread on a straight-line basis over the lease term.

Foreign currencies
The consolidated financial statements are presented in sterling, which is 
the parent company’s functional and presentation currency. Each entity 
in the Group determines its own functional currency and items included 
in  the  financial  statements  of  each  entity  are  measured  using  that 
functional currency.

Transactions in foreign currencies are initially recorded at the functional 
currency rate prevailing at the date of the transaction. Monetary assets and 
liabilities  denominated  in  foreign  currencies  are  retranslated  into  the 
respective functional currency of the entity at the rates prevailing on the 
reporting period date. Non-monetary items carried at fair value that are 
denominated in foreign currencies are retranslated at the rates prevailing on 
the initial transaction dates. Non-monetary items measured in terms of 
historical cost in a foreign currency are not retranslated.

Changes in the fair value of monetary securities denominated in foreign 
currency classified as available-for-sale are analysed between translation 
differences and other changes in the carrying amount of the security. 
Translation differences are recognised in the income statement and other 
changes in carrying amount are recognised in equity. 

Translation  differences  on  non-monetary  financial  assets,  such  as 
investments in equity securities, classified as available-for-sale are reported 
as part of the fair value gain or loss and are included in equity.

Commissions
Intermediaries are given cash incentives by the Group to connect new 
customers and upgrade existing customers.

For intermediaries who do not purchase products and services from the 
Group, such cash incentives are accounted for as an expense. Such cash 
incentives to other intermediaries are also accounted for as an expense if: 

For the purpose of presenting consolidated financial statements, the assets 
and liabilities of entities with a functional currency other than sterling are 
expressed in sterling using exchange rates prevailing at the reporting period 
date. Income and expense items and cash flows are translated at the average 
exchange  rates  for  the  period  and  exchange  differences  arising  are 
recognised directly in equity. On disposal of a foreign entity, the cumulative 
amount previously recognised in equity relating to that particular foreign 
operation is recognised in profit or loss.

 ■ the  Group  receives  an  identifiable  benefit  in  exchange  for  the  cash 
is  separable  from  sales  transactions  to  that 

incentive  that 
intermediary; and

 ■ the Group can reliably estimate the fair value of that benefit.

Cash incentives that do not meet these criteria are recognised as a reduction 
of the related revenue.

Goodwill and fair value adjustments arising on the acquisition of a foreign 
operation are treated as assets and liabilities of the foreign operation and 
translated accordingly.

In respect of all foreign operations, any exchange differences that have 
arisen before 1 April 2004, the date of transition to IFRS, are deemed to be 
nil and will be excluded from the determination of any subsequent profit or 
loss on disposal.

88    Vodafone Group Plc Annual Report 2011

Notes to the consolidated financial statements continued

2. Significant accounting policies continued
The net foreign exchange gain recognised in the consolidated income 
statement is £1,022 million (2010: £35 million gain, 2009: £131 million loss). 

The carrying amount of deferred tax assets is reviewed at each reporting 
period date and adjusted to reflect changes in probability that sufficient 
taxable  profits  will  be  available  to  allow  all  or  part  of  the  asset  to  be 
recovered.

Research expenditure
Expenditure on research activities is recognised as an expense in the period 
in which it is incurred.

Post employment benefits
For defined benefit retirement plans, the difference between the fair value 
of the plan assets and the present value of the plan liabilities is recognised 
as  an  asset  or  liability  on  the  statement  of  financial  position.  Scheme 
liabilities are assessed using the projected unit funding method and applying 
the principal actuarial assumptions at the reporting period date. Assets are 
valued at market value.

Actuarial gains and losses are taken to the statement of comprehensive 
income as incurred. For this purpose, actuarial gains and losses comprise 
both  the  effects  of  changes  in  actuarial  assumptions  and  experience 
adjustments arising because of differences between the previous actuarial 
assumptions and what has actually occurred.

Other movements in the net surplus or deficit are recognised in the income 
statement, including the current service cost, any past service cost and the 
effect of any curtailment or settlements. The interest cost less the expected 
return on assets is also charged to the income statement. The amount 
charged to the income statement in respect of these plans is included within 
operating costs or in the Group’s share of the results of equity accounted 
operations as appropriate.

The Group’s contributions to defined contribution pension plans are charged 
to the income statement as they fall due.

Cumulative actuarial gains and losses at 1 April 2004, the date of transition 
to IFRS, have been recognised in the statement of financial position.

Taxation
Income tax expense represents the sum of the current tax payable and 
deferred tax.

Current tax payable or recoverable is based on taxable profit for the year. 
Taxable  profit  differs  from  profit  as  reported  in  the  income  statement 
because some items of income or expense are taxable or deductible in 
different years or may never be taxable or deductible. The Group’s liability 
for current tax is calculated using UK and foreign tax rates and laws that have 
been enacted or substantively enacted by the reporting period date.

Deferred tax is the tax expected to be payable or recoverable in the future 
arising from temporary differences between the carrying amounts of assets 
and liabilities in the financial statements and the corresponding tax bases 
used in the computation of taxable profit. It is accounted for using the 
statement of financial position liability method. Deferred tax liabilities are 
generally recognised for all taxable temporary differences and deferred tax 
assets are recognised to the extent that it is probable that taxable profits will 
be available against which deductible temporary differences can be utilised. 

Such assets and liabilities are not recognised if the temporary difference 
arises from the initial recognition (other than in a business combination) of 
assets and liabilities in a transaction that affects neither the taxable profit 
nor the accounting profit. Deferred tax liabilities are not recognised to the 
extent they arise from the initial recognition of non tax deductable goodwill.

Deferred tax liabilities are recognised for taxable temporary differences 
arising on investments in subsidiaries and associates, and interests in joint 
ventures, except where the Group is able to control the reversal of the 
temporary difference and it is probable that the temporary difference will 
not reverse in the foreseeable future.

Deferred tax is calculated at the tax rates that are expected to apply in the 
period  when  the  liability  is  settled  or  the  asset  realised,  based  on  tax 
rates that have been enacted or substantively enacted by the reporting 
period date.

Tax assets and liabilities are offset when there is a legally enforceable right 
to set off current tax assets against current tax liabilities and when they 
either relate to income taxes levied by the same taxation authority on either 
the same taxable entity or on different taxable entities which intend to settle 
the current tax assets and liabilities on a net basis.

Tax is charged or credited to the income statement, except when it relates 
to items charged or credited directly to equity, in which case the tax is also 
recognised directly in equity.

Financial instruments
Financial assets and financial liabilities, in respect of financial instruments, 
are recognised on the Group’s statement of financial position when the 
Group becomes a party to the contractual provisions of the instrument.

Trade receivables
Trade receivables do not carry any interest and are stated at their nominal 
value as reduced by appropriate allowances for estimated irrecoverable 
amounts. Estimated irrecoverable amounts are based on the ageing of the 
receivable balances and historical experience. Individual trade receivables 
are written off when management deems them not to be collectible.

Other investments
Other investments are recognised and derecognised on a trade date where 
a purchase or sale of an investment is under a contract whose terms require 
delivery of the investment within the timeframe established by the market 
concerned, and are initially measured at cost, including transaction costs.

Other investments classified as held for trading and available-for-sale are 
stated at fair value. Where securities are held for trading purposes, gains and 
losses arising from changes in fair value are included in net profit or loss for 
the period. For available-for-sale investments, gains and losses arising from 
changes in fair value are recognised directly in equity, until the security is 
disposed of or is determined to be impaired, at which time the cumulative 
gain or loss previously recognised in equity, determined using the weighted 
average cost method, is included in the net profit or loss for the period.

Other  investments  classified  as  loans  and  receivables  are  stated  at 
amortised cost using the effective interest method, less any impairment.

Cash and cash equivalents
Cash and cash equivalents comprise cash on hand and call deposits, and 
other short-term highly liquid investments that are readily convertible to 
a known amount of cash and are subject to an insignificant risk of changes 
in value.

Trade payables
Trade payables are not interest bearing and are stated at their nominal value.

Financial liabilities and equity instruments
Financial liabilities and equity instruments issued by the Group are classified 
according to the substance of the contractual arrangements entered into 
and the definitions of a financial liability and an equity instrument. An equity 
instrument is any contract that evidences a residual interest in the assets of 
the Group after deducting all of its liabilities and includes no obligation to 
deliver cash or other financial assets. The accounting policies adopted for 
specific financial liabilities and equity instruments are set out below.

Financials

Vodafone Group Plc Annual Report 2011    89

Capital market and bank borrowings
Interest bearing loans and overdrafts are initially measured at fair value 
(which is equal to cost at inception), and are subsequently measured at 
amortised cost, using the effective interest rate method, except where they 
are identified as a hedged item in a fair value hedge. Any difference between 
the proceeds net of transaction costs and the amount due on settlement or 
redemption of borrowings is recognised over the term of the borrowing. 

Equity instruments
Equity  instruments  issued  by  the  Group  are  recorded  at  the  proceeds 
received, net of direct issuance costs.

Derivative financial instruments and hedge accounting
The Group’s activities expose it to the financial risks of changes in foreign 
exchange rates and interest rates.

The use of financial derivatives is governed by the Group’s policies approved 
by the Board of directors, which provide written principles on the use of 
financial derivatives consistent with the Group’s risk management strategy. 
Changes in values of all derivatives of a financing nature are included within 
investment income and financing costs in the income statement. The Group 
does not use derivative financial instruments for speculative purposes.

Derivative financial instruments are initially measured at fair value on the 
contract  date  and  are  subsequently  remeasured  to  fair  value  at  each 
reporting date. The Group designates certain derivatives as either:

 ■ hedges of the change of fair value of recognised assets and liabilities (‘fair 

value hedges’); or

 ■ hedges of net investments in foreign operations.

Hedge accounting is discontinued when the hedging instrument expires or 
is sold, terminated, or exercised, or no longer qualifies for hedge accounting, 
or the Company chooses to end the hedging relationship.

The Group recognises the cost of writing such put options, determined as 
the excess of the fair value of the option over any consideration received, as 
a financing cost.

Such options are subsequently measured at amortised cost, using the 
effective interest rate method, in order to accrete the liability up to the 
amount payable under the option at the date at which it first becomes 
exercisable. The charge arising is recorded as a financing cost. In the event 
that the option expires unexercised, the liability is derecognised with a 
corresponding adjustment to equity.

Provisions
Provisions are recognised when the Group has a present obligation (legal or 
constructive) as a result of a past event, it is probable that the Group will be 
required to settle that obligation and a reliable estimate can be made of the 
amount of the obligation. Provisions are measured at the directors’ best 
estimate of the expenditure required to settle the obligation at the reporting 
date and are discounted to present value where the effect is material.

Share-based payments
The  Group  issues  equity-settled  share-based  payments  to  certain 
employees. Equity-settled share-based payments are measured at fair value 
(excluding the effect of non market-based vesting conditions) at the date of 
grant. The fair value determined at the grant date of the equity-settled 
share-based payments is expensed on a straight-line basis over the vesting 
period, based on the Group’s estimate of the shares that will eventually vest 
and adjusted for the effect of non market-based vesting conditions.

Fair value is measured using a binomial pricing model, being a lattice-based 
option  valuation  model,  which  is  calibrated  using  a  Black-Scholes 
framework. The expected life used in the model has been adjusted, based 
on  management’s  best  estimate,  for  the  effects  of  non-transferability, 
exercise restrictions and behavioural considerations. 

Fair value hedges
The Group’s policy is to use derivative instruments (primarily interest rate 
swaps) to convert a proportion of its fixed rate debt to floating rates in order 
to  hedge  the  interest  rate  risk  arising,  principally,  from  capital  market 
borrowings. The Group designates these as fair value hedges of interest 
rate risk with changes in fair value of the hedging instrument recognised in 
the income statement for the period together with the changes in the fair 
value of the hedged item due to the hedged risk, to the extent the hedge 
is  effective.  The  ineffective  portion  is  recognised  immediately  in  the 
income statement.

The Group uses historical data to estimate option exercise and employee 
termination within the valuation model; separate groups of employees that 
have similar historical exercise behaviour are considered separately for 
valuation purposes. The expected life of options granted is derived from the 
output of the option valuation model and represents the period of time that 
options are expected to be outstanding. Expected volatilities are based on 
implied volatilities as determined by a simple average of no less than three 
international banks, excluding the highest and lowest numbers. The risk-free 
rates for periods within the contractual life of the option are based on the UK 
gilt yield curve in effect at the time of grant.

Some share awards have an attached market condition, based on total 
shareholder return (‘TSR’), which is taken into account when calculating the 
fair  value  of  the  share  awards.  The  valuation  for  the  TSR  is  based  on 
Vodafone’s ranking within the same group of companies, where possible, 
over the past five years. The volatility of the ranking over a three year period 
is used to determine the probable weighted percentage number of shares 
that could be expected to vest and hence affect fair value.

The fair value of awards of non-vested shares is equal to the closing price of 
the Vodafone’s shares on the date of grant, adjusted for the present value of 
future dividend entitlements where appropriate.

Net investment hedges
Exchange differences arising from the translation of the net investment in 
foreign operations are recognised directly in equity. Gains and losses on 
those hedging instruments (which include bonds, commercial paper and 
foreign exchange contracts) designated as hedges of the net investments 
in foreign operations are recognised in equity to the extent that the hedging 
relationship  is  effective.  These  amounts  are  included  in  exchange 
differences on translation of foreign operations as stated in the statement 
of comprehensive income. Gains and losses relating to hedge ineffectiveness 
are recognised immediately in the income statement for the period. Gains 
and  losses  accumulated  in  the  translation  reserve  are  included  in  the 
income statement when the foreign operation is disposed of.

Put option arrangements
The potential cash payments related to put options issued by the Group over 
the equity of subsidiary companies are accounted for as financial liabilities 
when such options may only be settled other than by exchange of a fixed 
amount of cash or another financial asset for a fixed number of shares in 
the subsidiary.

The amount that may become payable under the option on exercise is 
initially recognised at fair value within borrowings with a corresponding 
charge directly to equity. The charge to equity is recognised separately 
as  written  put  options  over  non-controlling  interests,  adjacent  to 
non-controlling interests in the net assets of consolidated subsidiaries. 

90    Vodafone Group Plc Annual Report 2011

Notes to the consolidated financial statements continued

3. Segment analysis
The Group has a single group of related services and products being the supply of communications services and products. Segment information is provided on 
the basis of geographic areas, being the basis on which the Group manages its worldwide interests. Revenue is attributed to a country or region based on the 
location of the Group company reporting the revenue. Inter-segment sales are charged at arm’s length prices.

During the year ended 31 March 2011 the Group changed its organisation structure to enable continued improvement in the delivery of the Group’s strategic 
goals. The Europe region now consists of all existing controlled businesses in Europe plus the Group’s interests in Czech Republic, Hungary, Romania and Turkey. 
The Africa, Middle East and Asia Pacific region includes the Group’s interests in Egypt, India, Ghana, Kenya, Qatar and Vodacom as well as Australia, New Zealand 
and Fiji. Non-Controlled Interests and Common Functions includes Verizon Wireless, SFR and Polkomtel as well as central Group functions. The tables below 
present segment information on the revised basis, with prior years amended to conform to the current year presentation.

31 March 2011 
Germany 
Italy 
Spain 
UK 
Other Europe 
Europe 
India 
Vodacom
Other Africa, Middle East and Asia Pacific
Africa, Middle East and Asia Pacific 
Non-Controlled Interests and Common Functions
Group
Verizon Wireless

31 March 2010 
Germany 
Italy 
Spain 
UK 
Other Europe 
Europe 
India 
Vodacom
Other Africa, Middle East and Asia Pacific
Africa, Middle East and Asia Pacific 
Non-Controlled Interests and Common Functions
Group
Verizon Wireless

31 March 2009 
Germany 
Italy 
Spain 
UK 
Other Europe 
Europe 
India 
Vodacom
Other Africa, Middle East and Asia Pacific
Africa, Middle East and Asia Pacific 
Non-Controlled Interests and Common Functions
Group
Verizon Wireless

Segment 
revenue 
£m 

Intra-region 
revenue 
£m 

Regional 
revenue 
£m 

Inter-region 
revenue 
£m 

Group 
revenue 
£m 

EBITDA(1) 
£m 

7,900
5,722
5,133
5,271
8,253
32,279
3,855
5,479
3,971
13,305
659
46,243
18,711(2)

8,008
6,027
5,713
5,025
8,357
33,130
3,114
4,450
3,526
11,090
667
44,887
17,222(2)

7,847
5,547
5,812
5,392
8,514
33,112
2,689
1,778
3,258
7,725
614
41,451
14,085(2)

(51)
(31)
(62)
(50)
(70)
(264)
(1)
–
–
(1)
–
(265)

(41)
(40)
(81)
(47)
(88)
(297)
(1)
–
–
(1)
–
(298)

(59)
(39)
(95)
(48)
(102)
(343)
(2)
–
–
(2)
–
(345)

7,849
5,691
5,071
5,221
8,183
32,015
3,854
5,479
3,971
13,304
659
45,978

7,967
5,987
5,632
4,978
8,269
32,833
3,113
4,450
3,526
11,089
667
44,589

7,788
5,508
5,717
5,344
8,412
32,769
2,687
1,778
3,258
7,723
614
41,106

(2)
(3)
(2)
(7)
(3)
(17)
(11)
(8)
(27)
(46)
(31)
(94)

(8)
(2)
(2)
(10)
(5)
(27)
(20)
(7)
(30)
(57)
(33)
(117)

(9)
(3)
(2)
(8)
(3)
(25)
(18)
–
(32)
(50)
(14)
(89)

7,847
5,688
5,069
5,214
8,180
31,998
3,843
5,471
3,944
13,258
628
45,884

7,959 
5,985 
5,630 
4,968 
8,264 
32,806 
3,093 
4,443 
3,496 
11,032 
634 
44,472 

7,779 
5,505 
5,715 
5,336 
8,409 
32,744 
2,669 
1,778 
3,226 
7,673 
600 
41,017 

2,952
2,643
1,562
1,233
2,433
10,823
985
1,844
1,170
3,999
(152)
14,670
7,313

3,122
2,843
1,956
1,141
2,582
11,644
807
1,528
977
3,312
(221)
14,735
6,689

3,225
2,565
2,034
1,368
2,920
12,112
717
606
1,072
2,395
(17)
14,490
5,543

Notes:
(1)  The Group’s measure of segment profit, EBITDA, excludes the Group’s share of results in associates. The Group’s share of results in associates, by segment, for the year ended 31 March 2011 is Other 
Europe £nil (2010: £nil; 2009 £(3) million), Vodacom £nil (2010: £(2) million; 2009: £(1) million), Other Africa, Middle East and Asia Pacific £51 million (2010: £56 million; 2009: £31 million) and Non-
Controlled Interests and Common Functions £5,008 million (2010: £4,688 million; 2009: £4,064 million).

(2) Values shown for Verizon Wireless, which is an associate, are not included in the calculation of Group revenue or EBITDA.

 
 
 
 
 
 
Financials

Vodafone Group Plc Annual Report 2011    91

A reconciliation of EBITDA to operating profit is shown below. For a reconciliation of operating profit to profit before taxation, see the consolidated income 
statement on page 80.

EBITDA
Depreciation, amortisation and loss on disposal of fixed assets
Share of results in associates
Impairment losses
Other income and expense
Operating profit

2011 
£m 
14,670 
(7,967)
5,059 
(6,150)
(16)
5,596 

2010 
£m 
14,735
(8,011)
4,742
(2,100)
114
9,480

2009 
£m 
14,490
(6,824)
4,091
(5,900)
–
5,857

Other 
expenditure 

Non-current 

Capital

 assets (1)  expenditure(2) 

£m 

£m 

 intangible

on  Depreciation 
and
assets  amortisation 
£m 

£m 

31 March 2011
Germany
Italy
Spain
UK
Other Europe
Europe
India
Vodacom
Other Africa, Middle East and Asia Pacific
Africa, Middle East and Asia Pacific
Non-Controlled Interests and Common Functions
Group

31 March 2010
Germany
Italy
Spain
UK
Other Europe
Europe
India
Vodacom
Other Africa, Middle East and Asia Pacific
Africa, Middle East and Asia Pacific
Non-Controlled Interests and Common Functions
Group

31 March 2009
Germany
Italy
Spain
UK
Other Europe
Europe
India
Vodacom
Other Africa, Middle East and Asia Pacific
Africa, Middle East and Asia Pacific
Non-Controlled Interests and Common Functions
Group

Notes:
(1)  Comprises goodwill, other intangible assets and property, plant and equipment.
(2) Includes additions to property, plant and equipment and computer software, reported within intangible assets.

20,764
16,645
9,596
6,665
11,438
65,108
9,882
7,382
4,797
22,061
1,570
88,739

20,211
17,941
12,746
6,977
13,883
71,758
8,665
7,783
5,062
21,510
1,632
94,900

824
590
517
516
1,230
3,677
870
572
754
2,196
346
6,219

766
610
543
494
1,282
3,695
853
520
694
2,067
430
6,192

750
521
632
446
1,013
3,362
1,351
237
581
2,169
378
5,909

1,214 
12 
–
–
59 
1,285 
1,851 
19 
2 
1,872 
9 
3,166 

18
60
–
–
228
306
–
–
–
–
19
325

16
–
–
–
21
37
–
–
1,101
1,101
–
1,138

1,361 
732 
641 
874 
1,406 
5,014 
973 
1,013 
793 
2,779 
83 
7,876 

1,422
732
638
963
1,467
5,222
848
1,005
683
2,536
152
7,910

1,378
735
606
1,010
1,441
5,170
746
231
527
1,504
140
6,814

Impairment
(reversal)/
loss 
£m 

–
1,050 
2,950 
–
2,150 
6,150 
–
–
–
–
–
6,150 

–
–
–
–
(200)
(200)
2,300
–
–
2,300
–
2,100

–
–
3,400
–
2,250
5,650
–
–
250
250
–
5,900

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
92    Vodafone Group Plc Annual Report 2011

Notes to the consolidated financial statements continued

4. Operating profit
Operating profit has been arrived at after charging/(crediting):

Net foreign exchange losses/(gains)
Depreciation of property, plant and equipment (note 11):

Owned assets
Leased assets

Amortisation of intangible assets (note 9)
Impairment of goodwill (note 10)
(Reversal of impairment)/impairment of licence and spectrum (note 10)
Research and development expenditure
Staff costs (note 31)
Operating lease rentals payable:

Plant and machinery
Other assets including fixed line rentals

Loss on disposal of property, plant and equipment
Own costs capitalised attributable to the construction or acquisition of property, plant and equipment

2011 
£m 
14 

4,318 
54 
3,504 
6,150 
–
287 
3,642 

127 
1,761 
91 
(331)

2010 
£m 
(29)

4,412 
44 
3,454 
2,300 
(200)
303 
3,770 

71 
1,587 
101 
(296)

2009 
£m 
30 

4,025 
36 
2,753 
5,650 
250 
280 
3,227 

68 
1,331 
10 
(273)

The total remuneration of the Group’s auditor, Deloitte LLP, and its affiliates for services provided to the Group is analysed below: 

Audit fees: 
Parent company 
Subsidiaries(1) 

Fees for statutory and regulatory filings
Audit and audit-related fees 

Other fees: 
Taxation 

Total fees 

2011 
£m 

2010 
£m 

2009 
£m 

1 
7 
8 
1 
9 

1 

1 
7 
8 
1 
9 

1 

10 

10 

1 
5 
6 
2 
8 

1 

9 

Note:
(1)  The increase in the year ended 31 March 2010 primarily arose from the consolidation of Vodacom Group Limited as a subsidiary from 18 May 2009.

In addition to the above, the Group’s joint ventures and associates paid fees totalling £1 million (2010: £2 million, 2009: £3 million) and £5 million (2010: 
£7 million, 2009: £6 million) respectively to Deloitte LLP and other member firms of Deloitte Touche Tohmatsu Limited during the year. Deloitte LLP and other 
member firms of Deloitte Touche Tohmatsu Limited have also received amounts totalling less than £1 million in each of the last three years in respect of services 
provided to pension schemes and charitable foundations associated to the Group.

A description of the work performed by the Audit Committee in order to safeguard auditor independence when non-audit services are provided is set out in 
“Corporate governance” on page 60.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financials

Vodafone Group Plc Annual Report 2011    93

5. Investment income and financing costs

Investment income: 
Available-for-sale investments: 

Dividends received 

Loans and receivables at amortised cost 
Gain on settlement of loans and receivables(1) 
Fair value through the income statement (held for trading): 

Derivatives – foreign exchange contracts 
Other(2)

Equity put rights and similar arrangements(3)

Financing costs:
Items in hedge relationships: 

Other loans 
Interest rate swaps 
Dividends on redeemable preference shares 
Fair value hedging instrument 
Fair value of hedged item 
Cash flow hedges transferred from equity 
Other financial liabilities held at amortised cost: 

Bank loans and overdrafts(4) 
Other loans(5)
Potential interest on settlement of tax issues(6)
Equity put rights and similar arrangements(3)
Finance leases 

Fair value through the income statement (held for trading): 

Derivatives – forward starting swaps and futures 

Net (investment income)/financing costs 

2011 
£m 

2010 
£m 

2009 
£m 

83 
339 
472 

38 
263 
114 
1,309 

746 
(338)
58 
(47)
40 
17 

629 
121 
(826)
19
9 

145
423
–

3
92
53
716

888
(464)
56
228
(183)
82

591
185
(178)
94
7

110
339
–

71
275
–
795

782
(180)
53
(1,458)
1,475
–

452
440
(81)
627
1

1 
429 
(880) 

206
1,512
796

308
2,419
1,624

Notes:
(1)  Gain on settlement of loans and receivables issued by SoftBank Mobile Corp. 
(2) Amounts include foreign exchange gains on investments held following the disposal of Vodafone Japan to SoftBank Corp. and for 2011, foreign exchange gains on net investment in foreign operations.
(3)  Includes amounts in relation to the Group’s arrangements with its minority partners in India.
(4)  The Group capitalised £138 million of interest expense in the year (2010: £1 million; 2009: £nil). The capitalisation rate used to determine the amount of borrowing costs eligible for capitalisation was 9.8%.
(5)  Amount for 2010 includes £48 million (2009: £94 million) of foreign exchange losses arising from net investments in foreign operations. 
(6)  Amounts for 2011, 2010 and 2009 include a reduction of the provision for potential interest on tax issues.

 
 
 
 
 
 
 
 
 
 
 
94    Vodafone Group Plc Annual Report 2011

Notes to the consolidated financial statements continued

6. Taxation
Income tax expense

United Kingdom corporation tax expense/(income):

Current year
Adjustments in respect of prior years

Overseas current tax expense/(income):

Current year
Adjustments in respect of prior years

Total current tax expense

Deferred tax on origination and reversal of temporary differences:

United Kingdom deferred tax 
Overseas deferred tax

Total deferred tax (income)/expense
Total income tax expense 

Tax (credited)/charged directly to other comprehensive income

Current tax (credit)/charge
Deferred tax (credit)/charge
Total tax (credited)/charged directly to other comprehensive income

Tax (credited)/charged directly to equity

Current tax (credit)/charge
Deferred tax (credit)/charge
Total tax (credited)/charged directly to equity 

2011 
£m 

141 
(5)
136 

2,152 
(477)
1,675 
1,811 

(275)
92 
(183)
1,628 

2011 
£m 
(14)
(117)
(131)

2011 
£m 
(5)
(19)
(24)

2010 
£m 

40 
(4)
36 

2,377 
(1,718)
659 
695 

(166)
(473)
(639)
56 

2010 
£m 
(38)
137 
99 

2010 
£m 
(1) 
(10) 
(11) 

2009 
£m 

(132)
(318)
(450)

2,111 
(934)
1,177 
727 

20 
362 
382 
1,109 

2009 
£m 
133 
(72)
61 

2009 
£m 
1
8
9

Factors affecting tax expense for the year
The table below explains the differences between the expected tax expense on continuing operations, at the UK statutory tax rate of 28%, and the Group’s 
total tax expense for each year. Further discussion of the current year tax expenses can be found in the section titled “Operating results” on page 35. 
Subsequently, the UK statutory tax rate reduced to 26%, effective from 1 April 2011 and the impact on the year end tax balances is included in ‘effect of 
current year changes in statutory tax rates’ below.

Profit before tax as shown in the consolidated income statement
Expected income tax expense on profit at UK statutory tax rate
Effect of taxation of associates, reported within operating profit
Impairment losses with no tax effect 
Impact of agreement of German write down losses(1)
Expected income tax expense at UK statutory rate on profit from continuing operations,
before impairment losses and taxation of associates
Effect of different statutory tax rates of overseas jurisdictions(2)
Effect of current year changes in statutory tax rates 
Deferred tax on overseas earnings 
Assets revalued for tax purposes 
Effect of previously unrecognised temporary differences including losses(3)
Adjustments in respect of prior years(1)
Expenses not deductible for tax purposes and other items 
Exclude taxation of associates 
Income tax expense 

Notes:
(1)  See “Taxation” on page 40.
(2) 2011 includes the impact of the disposal of China Mobile Limited.
(3)  See note below regarding deferred tax asset recognition in Luxembourg.

2011 
£m 
9,498 
2,659 
145 
1,722 
–

4,526 
(141)
(29)
143 
121 
(2,122)
(1,028)
677 
(519)
1,628 

2010 
£m 
8,674 
2,429 
160 
588 
(2,103)

1,074 
516 
35 
5 
– 
(1,040)
(387)
425 
(572)
56 

2009 
£m 
4,189 
1,173 
118 
1,652 
– 

2,943 
382 
(31)
(26)
(155)
(881)
(1,124)
423 
(422)
1,109 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financials

Vodafone Group Plc Annual Report 2011    95

Deferred tax
Analysis of movements in the net deferred tax balance during the year:

1 April 2010
Exchange movements
Credited to the income statement
Credited directly to OCI
Credited directly to equity
Reclassification to current tax(1)
Arising on acquisition
31 March 2011
Note:
(1)  See note below regarding CFC settlement.

Deferred tax assets and liabilities, before offset of balances within countries, are as follows:

Accelerated tax depreciation
Tax losses
Deferred tax on overseas earnings
Other short-term temporary differences
31 March 2011

Analysed in the statement of financial position, after offset of balances within countries, as:

Deferred tax asset
Deferred tax liability
31 March 2011

Accelerated tax depreciation
Tax losses
Deferred tax on overseas earnings
Other short-term temporary differences
31 March 2010

Amount 
credited/ 
(charged) 
in income 
statement 
£m 
(1,374)
1,198 
764 
(405)
183 

Amount 
credited/ 
(charged) 
in income 
statement 
£m 
(577)
493 
(22)
745 
639

£m 
(6,344)
305 
183 
117 
19 
1,249 
3 
(4,468)

Gross 

Gross 
deferred  deferred tax 
tax asset 
£m 
253 
27,882 
–
4,890 
33,025 

£m 
(3,682)
–
(1,775)
(2,844)
(8,301)

amounts 
liability  unrecognised 
£m 
–
(25,784)
–
(3,408)
(29,192)

Net 
recognised 
Less  deferred tax 
asset/ 
(liability) 
£m 
(3,429)
2,098 
(1,775)
(1,362)
(4,468)

£m 
2,018 
(6,486)
(4,468)

Gross 

Gross 
deferred  deferred tax 
tax asset 
£m 
627 
27,816 
– 
4,796 
33,239 

£m 
(2,881)
– 
(4,086)
(3,135)
(10,102)

amounts 
liability  unrecognised 
£m 
(1)
(27,185)
– 
(2,295)
(29,481)

Net 
recognised 
Less  deferred tax 
asset/ 
(liability) 
£m 
(2,255)
631 
(4,086)
(634)
(6,344)

Analysed in the statement of financial position, after offset of balances within countries, as:

Deferred tax asset
Deferred tax liability
31 March 2010

£m 
1,033 
(7,377)
(6,344)

Factors affecting the tax charge in future years
Factors that may affect the Group’s future tax charge include the impact of corporate restructurings, the resolution of open issues, future planning 
opportunities, corporate acquisitions and disposals, the use of brought forward tax losses and changes in tax legislation and tax rates.

The Group is routinely subject to audit by tax authorities in the territories in which it operates, and the items discussed below have reached litigation. The 
Group holds provisions in respect of the potential tax liability that may arise, however, the amount ultimately paid may differ materially from the amount 
accrued and could therefore affect the Group’s overall profitability and cash flows in future periods.

On 22 July 2010 Vodafone reached agreement with the UK tax authorities with respect to the UK Controlled Foreign Company (‘CFC’) tax case. Vodafone 
will pay £1.25 billion to settle all outstanding CFC issues from 2001 to date and has also reached agreement that no further UK CFC tax liabilities will arise 
in the near future under current legislation. Longer term, no CFC liabilities are expected to arise as a consequence of the likely reforms of the UK CFC regime 
due to the facts established in this agreement.

A Spanish subsidiary, Vodafone Holdings Europe SL (‘VHESL’), has resolved its dispute with the Spanish tax authorities regarding the tax treatment of interest 
expenses claimed in the accounting periods ended 31 March 2003 and 31 March 2004.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
96    Vodafone Group Plc Annual Report 2011

Notes to the consolidated financial statements continued

6. Taxation continued 
At 31 March 2011 the gross amount and expiry dates of losses available for carry forward are as follows:

Losses for which a deferred tax asset is recognised 
Losses for which no deferred tax is recognised 

Expiring 
within 
5 years 
£m 
1 
2,197 
2,198 

Expiring 
within 
Total 
6-10 years 
£m 
£m 
8,082 
–
559 
97,607 
559  102,932  105,689 

Unlimited 
£m 
8,081 
94,851 

The losses arising on the write down of investments in Germany are available to use against both German federal and trade tax liabilities. Losses of 
£3,892 million (2010: £3,922 million) are included in the above table on which a deferred tax asset has been recognised. The Group has not recognised a 
deferred tax asset on £13,389 million (2010: £14,544) of the losses as it is uncertain that these losses will be utilised.

Included in the table above are losses amounting to £1,907 million (2010: £1,909 million) in respect of UK subsidiaries which are only available for offset 
against future capital gains and since it is uncertain whether these losses will be utilised, no deferred tax asset has been recognised.

The losses above also include £82,725 million (2010: £83,168 million) that have arisen in overseas holding companies as a result of revaluations of those 
companies’ investments for local GAAP purposes. No deferred tax asset is recognised in respect of £78,757 million of these losses as it is uncertain whether 
these losses will be utilised. A deferred tax asset has been recognised for the remainder of these losses (see below).

A total deferred tax asset of £1,143 million has been recognised in relation to some of the losses of a fiscal unity in Luxembourg as the members of this 
fiscal unity are expected to generate taxable profits against which these losses will be used. £856 million of the asset has been recognised as a result of 
the agreement reached with the UK tax authorities in respect of the CFC tax case (discussed above).

The Group holds provisions in respect of deferred taxation that would arise if temporary differences on investments in subsidiaries, associates and interests 
in joint ventures were to be realised after the year end reporting date. No deferred tax liability has been recognised in respect of a further £41,607 million 
(2010: £51,783 million) of unremitted earnings of subsidiaries and joint ventures because the Group is in a position to control the timing of the reversal of 
the temporary difference and it is probable that such differences will not reverse in the foreseeable future. It is not practicable to estimate the amount of 
unrecognised deferred tax liabilities in respect of these unremitted earnings.

7. Equity dividends

Declared during the financial year:
Final dividend for the year ended 31 March 2010: 5.65 pence per share
(2009: 5.20 pence per share, 2008: 5.02 pence per share)
Interim dividend for the year ended 31 March 2011: 2.85 pence per share
(2010: 2.66 pence per share, 2009: 2.57 pence per share)

Proposed after the end of reporting period and not recognised as a liability:
Final dividend for the year ended 31 March 2011: 6.05 pence per share 
(2010: 5.65 pence per share, 2009: 5.20 pence per share)

8. Earnings per share

Weighted average number of shares for basic earnings per share
Effect of dilutive potential shares: restricted shares and share options
Weighted average number of shares for diluted earnings per share

Earnings for basic and diluted earnings per share

2011 
£m 

2010 
£m 

2009 
£m 

2,976 

2,731 

2,667 

1,492 
4,468 

1,400 
4,131 

1,350 
4,017 

3,106

2,976 

2,731 

2011 
Millions 
52,408 
340 
52,748 

2010 
Millions 
52,595 
254 
52,849 

2009 
Millions 
52,737 
232 
52,969 

£m
7,968

£m
8,645 

£m 
3,078 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financials

Vodafone Group Plc Annual Report 2011    97

9. Intangible assets

Cost:
1 April 2009
Exchange movements
Arising on acquisition
Change in consolidation status
Additions 
Disposals
31 March 2010
Exchange movements
Arising on acquisition
Additions 
Disposals
Other
31 March 2011

Accumulated impairment losses and amortisation:
1 April 2009
Exchange movements
Amortisation charge for the year
Change in consolidation status
Impairment losses
Disposals
31 March 2010
Exchange movements
Amortisation charge for the year
Impairment losses
Disposals
Other
31 March 2011

Net book value:
31 March 2010
31 March 2011

  Licences and
spectrum
£m

 Goodwill
£m

Computer
software
£m

Other
£m

Total
£m

106,664 
(2,751)
1,185 
(102)
– 
– 
104,996 
(1,120)
24 
–
–
–
103,900 

52,706 
(1,848)
–
–
2,300 
–
53,158 
(644)
–
6,150 
–
–
58,664 

26,138 
62 
1,454 
(413)
306 
– 
27,547 
(545)
–
3,157 
–
–
30,159 

7,552 
(29)
1,730 
(135)
(200)
–
8,918 
(104)
1,809 
–
–
–
10,623 

7,359 
(72)
153 
(281)
1,199 
(114)
8,244 
(16)
17 
1,493 
(424)
635 
9,949 

5,223 
(104)
1,046 
(154)
–
(87)
5,924 
(14)
1,166 
–
(426)
485 
7,135 

326 
1,604 
(175)
19 
– 

1,471  141,632 
(2,435)
4,396 
(971)
1,524 
(114)
3,245  144,032 
(1,673)
41 
4,659 
(425)
643 
3,269  147,277 

8 
–
9 
(1)
8 

1,213 
64 
678 
(181)
–
–
1,774 
(6)
529 
–
–
–
2,297 

66,694 
(1,917)
3,454 
(470)
2,100 
(87)
69,774 
(768)
3,504 
6,150 
(426)
485 
78,719 

51,838 
45,236 

18,629 
19,536 

2,320 
2,814 

1,471 
972 

74,258 
68,558 

For licences and spectrum and other intangible assets, amortisation is included within the cost of sales line within the consolidated income statement. 
Licences and spectrum with a net book value of £3,845 million (2010: £2,570 million) have been pledged as security against borrowings.

The net book value at 31 March 2011 and expiry dates of the most significant licences are as follows: 

Germany
UK
India
Qatar
Italy

Expiry date
December 2020/2025 
December 2021 
September 2030
June 2028 
December 2021 

2011 
£m 
5,540 
3,581 
1,746 
1,187 
1,002 

2010
£m 
4,802 
3,914 
–
1,328 
1,097 

During the 2011 financial year the Group completed a number of smaller acquisitions for net cash consideration of £46 million paid during the year. 
The aggregate fair values of goodwill, identifiable assets and liabilities of the acquired operations were £24 million, £25 million and £3 million, respectively. 
In addition, the Group completed the acquisition of certain non-controlling interests for net cash consideration of £137 million.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
98    Vodafone Group Plc Annual Report 2011

Notes to the consolidated financial statements continued

10. Impairment
Impairment losses
The net impairment losses recognised in the consolidated income statement, as a separate line item within operating profit, in respect of goodwill and 
licences and spectrum fees are as follows:

Cash generating unit
Italy
Spain
Greece
Ireland
Portugal
Turkey
India
Ghana

Reportable segment
Italy 
Spain 
Other Europe(2)
Other Europe(2)
Other Europe(2)
Other Europe 
India 
Other Africa, Middle East and Asia Pacific 

2011(1) 
£m 
1,050
2,950
800
1,000
350
– 
– 
– 
6,150

2010 
£m 
–
–
–
–
–
(200)
2,300 
–
2,100 

2009 
£m 
–
3,400 
–
–
–
2,250 
–
250 
5,900 

Notes:
(1)  Impairment charges for the year ended 31 March 2011 relate solely to goodwill.
(2) Total impairment losses in the Other Europe segment were £2,150 million in the year ended 31 March 2011.

Year ended 31 March 2011
The impairment losses were based on value in use calculations. The pre-tax adjusted discount rates used in the most recent value in use calculation in the 
year ended 31 March 2011 are as follows:

Italy
Spain
Greece
Ireland
Portugal

Pre-tax adjusted
discount rate
11.9%
11.5%
14.0%
14.5%
14.0%

During the year ended 31 March 2011 the goodwill in relation to the Group’s investments in Italy, Spain, Greece, Ireland and Portugal was impaired by 
£1,050 million, £2,950 million, £800 million, £1,000 million and £350 million, respectively. The impairment charges were primarily driven by increased 
discount rates as a result of increases in government bond rates. In addition, business valuations were negatively impacted by lower cash flows within 
business plans, reflecting weaker country-level macro economic environments. 

The pre-tax risk adjusted discount rates used in the previous value in use calculations at 31 March 2010 are disclosed below.

Year ended 31 March 2010
The net impairment losses were based on value in use calculations. The pre-tax adjusted discount rates used in the value in use calculation in the year 
ended 31 March 2010 were as follows:

India
Turkey

Pre-tax adjusted
discount rate
13.8%
17.6%

 
 
 
 
 
 
 
 
 
 
 
 
 
Financials

Vodafone Group Plc Annual Report 2011    99

During the year ended 31 March 2010 the goodwill in relation to the Group’s operations in India was impaired by £2,300 million primarily due to intense 
price competition following the entry of a number of new operators into the market. The pre-tax risk adjusted discount rate used in the previous value in 
use calculation at 31 March 2009 was 12.3%.

In addition, impairment losses of £200 million, previously recognised in respect of intangible assets in relation to the Group’s operations in Turkey, were 
reversed. The reversal was in relation to licences and spectrum and was as a result of favourable changes in the discount rate. The cash flow projections 
within the business plans used for impairment testing were substantially unchanged from those used at 31 March 2009. The pre-tax risk adjusted discount 
rate used in the previous value in use calculation at 31 March 2009 was 19.5%.

Year ended 31 March 2009
The impairment losses were based on value in use calculations. The pre-tax adjusted discount rates used in the value in use calculation in the year ended 
31 March 2009 were as follows:

Spain 
Turkey
Ghana 

Pre-tax adjusted
discount rate
10.3%
19.5%
26.9%

During the year ended 31 March 2009 the goodwill in relation to the Group’s operations in Spain was impaired by £3,400 million following a fall in long-term 
cash flow forecasts resulting from the economic downturn.

In addition, the goodwill and other intangible assets in relation to the Group’s operations in Turkey was impaired by £2,250 million. At 30 September 2008 
the goodwill was impaired by £1,700 million following adverse movements in the discount rate and adverse performance against previous plans. During 
the second half of the 2009 financial year, impairment losses of £300 million in relation to goodwill and £250 million in relation to licences and spectrum 
resulted from adverse changes in both the discount rate and a fall in the long-term GDP growth rate. The cash flow projections within the business plans 
used for impairment testing were substantially unchanged from those used at 30 September 2008.

The goodwill in relation to the Group’s operations in Ghana was also impaired by £250 million following an increase in the discount rate.

Goodwill
The carrying value of goodwill at 31 March was as follows: 

Germany
Italy
Spain

Other

2011 
£m 
12,200 
13,615 
7,133 
32,948 
12,288 
45,236 

2010
£m 
12,301 
14,786 
10,167 
37,254 
14,584 
51,838 

 
 
 
 
 
 
100    Vodafone Group Plc Annual Report 2011

Notes to the consolidated financial statements continued

10. Impairment continued
Key assumptions used in the value in use calculations
The key assumptions used in determining the value in use are:

Assumption
Budgeted EBITDA

How determined
Budgeted EBITDA has been based on past experience adjusted for the following:

 ■ voice and messaging revenue is expected to benefit from increased usage from new customers, the introduction 
of new services and traffic moving from fixed networks to mobile networks, though these factors will be offset 
by increased competitor activity, which may result in price declines, and the trend of falling termination rates;
 ■ non-messaging data revenue is expected to continue to grow strongly as the penetration of 3G enabled devices 

and smartphones rises and new products and services are introduced; and

 ■ margins are expected to be impacted by negative factors such as an increase in the cost of acquiring and retaining 
customers in increasingly competitive markets and the expectation of further termination rate cuts by regulators 
and by positive factors such as the efficiencies expected from the implementation of Group initiatives.

Budgeted capital expenditure

The cash flow forecasts for capital expenditure are based on past experience and include the ongoing capital 
expenditure required to roll out networks in emerging markets, to provide enhanced voice and data products and 
services and to meet the population coverage requirements of certain of the Group’s licences. Capital expenditure 
includes cash outflows for the purchase of property, plant and equipment and computer software.

Long-term growth rate

For businesses where the five year management plans are used for the Group’s value in use calculations, a long-term 
growth rate into perpetuity has been determined as the lower of:

 ■ the nominal GDP rates for the country of operation; and
 ■ the long-term compound annual growth rate in EBITDA in years six to ten estimated by management.

For businesses where the plan data is extended for an additional five years for the Group’s value in use calculations, 
a long-term growth rate into perpetuity has been determined as the lower of:

 ■ the nominal GDP rates for the country of operation; and
 ■ the compound annual growth rate in EBITDA in years nine to ten of the management plan.

Pre-tax risk adjusted discount rate

The discount rate applied to the cash flows of each of the Group’s operations is generally based on the risk free rate 
for ten year bonds issued by the government in the respective market. Where government bond rates contain 
a material component of credit risk, high quality local corporate bond rates may be used. 

These rates are adjusted for a risk premium to reflect both the increased risk of investing in equities and the 
systematic risk of the specific Group operating company. In making this adjustment, inputs required are the equity 
market risk premium (that is the required increased return required over and above a risk free rate by an investor 
who is investing in the market as a whole) and the risk adjustment, beta, applied to reflect the risk of the specific 
Group operating company relative to the market as a whole.

In determining the risk adjusted discount rate, management has applied an adjustment for the systematic risk to 
each  of  the  Group’s  operations  determined  using  an  average  of  the  betas  of  comparable  listed  mobile 
telecommunications companies and, where available and appropriate, across a specific territory. Management has 
used a forward-looking equity market risk premium that takes into consideration both studies by independent 
economists, the average equity market risk premium over the past ten years and the market risk premiums typically 
used by investment banks in evaluating acquisition proposals.

Sensitivity to changes in assumptions
Other than as disclosed below, management believes that no reasonably possible change in any of the above key assumptions would cause the carrying 
value of any cash generating unit to exceed its recoverable amount.

31 March 2011
The estimated recoverable amounts of the Group’s operations in Italy, Spain, Greece, Ireland and Portugal equalled their respective carrying values and, 
consequently, any adverse change in key assumptions would, in isolation, cause a further impairment loss to be recognised. The estimated recoverable 
amounts of the Group’s operations in Turkey, India and Ghana exceeded their carrying values by approximately £1,481 million, £977 million and  
£138 million, respectively. 

Financials

Vodafone Group Plc Annual Report 2011    101

The table below shows the key assumptions used in the value in use calculations. 

Assumptions used in value in use calculation 

Pre-tax adjusted discount rate 
Long-term growth rate 
Budgeted EBITDA(1)
Budgeted capital expenditure(2)

Italy
% 
11.9 
0.8 
(1.0)

Ghana
% 
20.8 
6.3 
41.4 
9.6 – 11.3 7.8 – 10.6 10.7 – 12.3 9.4 – 11.6 12.4 – 14.1 10.0 – 16.6 12.9 – 22.7 7.3 – 41.3

Portugal
% 
14.0 
1.5 
(1.2)

Greece 
% 
14.0 
2.0 
1.2 

Ireland 
% 
14.5 
2.0 
2.4 

Turkey
% 
14.1 
6.1 
16.8 

India
% 
14.2 
6.3 
16.5 

Spain 
% 
11.5 
1.6 
–

Notes:
(1)   Budgeted EBITDA is expressed as the compound annual growth rates in the initial ten years for Turkey and Ghana and the initial five years for all other cash generating units of the plans used for 

impairment testing.

(2)   Budgeted capital expenditure is expressed as the range of capital expenditure as a percentage of revenue in the initial ten years for Turkey and Ghana and the initial five years for all other cash generating 

units of the plans used for impairment testing.

The table below shows, for Turkey, India and Ghana, the amount by which each key assumption must change in isolation in order for the estimated 
recoverable amount to be equal to its carrying value.

Change required for the carrying value

Pre-tax adjusted discount rate 
Long-term growth rate 
Budgeted EBITDA(2)
Budgeted capital expenditure(3)

to equal the recoverable amount(1)
Ghana 
pps 
6.9
n/a 
(8.7) 
8.9

India 
pps 
1.1 
(1.0)
(2.2)
2.5 

Turkey 
pps 
5.6 
(19.6)
(4.7)
7.0 

Notes:
(1)  The recoverable amount for Greece, which was impaired at 30 September 2010, equals the carrying value at 31 March 2011. 
(2) Budgeted EBITDA is expressed as the compound annual growth rates in the initial ten years for Turkey and Ghana and the initial five years for all other cash generating units of the plans used for 

impairment testing.

(3)   Budgeted capital expenditure is expressed as the range of capital expenditure as a percentage of revenue in the initial ten years for Turkey and Ghana and the initial five years for all other cash generating 

units of the plans used for impairment testing.

The changes in the following table to assumptions used in the impairment review would, in isolation, lead to an (increase)/decrease to the aggregate 
impairment loss recognised in the year ended 31 March 2011:

Pre-tax adjusted discount rate 
Long-term growth rate 
Budgeted EBITDA(1)
Budgeted capital expenditure(2)

Italy
Increase  Decrease 
by 2 pps 
by 2 pps
£bn 
£bn 
1.0
(2.4)
(2.4)
1.0
(2.0)
1.0
1.0
(1.1)

Spain
Increase  Decrease 
by 2 pps 
by 2 pps
£bn 
£bn 
2.2
(1.5)
(1.3)
2.2
(1.3)
1.4
1.0
(1.0)

Greece
Increase  Decrease 
by 2 pps 
by 2 pps
£bn 
£bn 
(0.2)
–
(0.1)
–
(0.2)
–
–
(0.1)

Ireland
Increase  Decrease 
by 2 pps 
by 2 pps
£bn 
£bn 
0.3
(0.2)
(0.1)
0.2
(0.2)
0.2
0.3
(0.1)

Portugal
Increase  Decrease 
by 2 pps 
by 2 pps 
£bn 
£bn 
0.4 
(0.3)
(0.3)
0.4 
(0.3)
0.3 
0.2 
(0.2)

All other 
Increase  Decrease 
by 2 pps 
by 2 pps 
£bn 
£bn 
(0.7)
–
(0.7)
–
–
–
–
–

Notes:
(1)  Budgeted EBITDA is expressed as the compound annual growth rates in the initial ten years for Turkey and Ghana and the initial five years for all other cash generating units of the plans used for 

impairment testing.

(2)   Budgeted capital expenditure is expressed as the range of capital expenditure as a percentage of revenue in the initial ten years for Turkey and Ghana and the initial five years for all other cash generating 

units of the plans used for impairment testing.

31 March 2010 
The estimated recoverable amount of the Group’s operations in India equalled its respective carrying value at 31 March 2010 and, consequently, any 
adverse change in key assumptions would, in isolation, cause a further impairment loss to be recognised. The estimated recoverable amount of the Group’s 
operations in Turkey, Germany, Ghana, Greece, Ireland, Italy, Portugal, Romania, Spain and the UK exceeded their carrying value by approximately 
£130 million, £4,752 million, £18 million, £118 million, £259 million, £1,253 million, £1,182 million, £372 million, £821 million and £1,207 million respectively. 

The table below shows the key assumptions used in the value in use calculations. 

Pre-tax adjusted 
discount rate 
Long-term growth rate 
Budgeted EBITDA(1)
Budgeted capital 
expenditure(2)

India 
% 

Turkey 
% 

Germany 
% 

13.8 
6.3 
17.5 
13.4 – 
30.3 

17.6 
7.7 
34.4 
8.3 – 
32.5 

8.9 
1.0 
n/a 

n/a 

Ghana 
% 

24.4 
5.2 
20.2 
8.4 – 
39.6 

Greece 
% 

Ireland 
% 

Italy 
% 

Portugal 
% 

Assumptions used in value in use calculation
UK 
% 

Romania 
% 

Spain 
% 

12.1 
1.0 
3.9 
11.1 – 
13.6 

9.8 
1.0 
0.8 
7.4 – 
 9.6 

11.5 
– 
(0.1)
8.2 – 
 11.4 

10.6 
0.5 
n/a 

n/a 

11.5 
2.1 
(2.5)
12.0 – 
19.0 

10.2 
1.5 
(0.7)
9.1 – 
 10.9 

9.6 
1.5 
4.9 
9.3 – 
 11.2 

Notes:
(1)   Budgeted EBITDA is expressed as the compound annual growth rates in the initial ten years for Turkey and Ghana and the initial five years for all other cash generating units of the plans used for 

impairment testing.

(2)   Budgeted capital expenditure is expressed as the range of capital expenditure as a percentage of revenue in the initial ten years for Turkey and Ghana and the initial five years for all other cash generating 

units of the plans used for impairment testing.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
102    Vodafone Group Plc Annual Report 2011

Notes to the consolidated financial statements continued

The table below shows, for Turkey, Germany, Ghana, Greece, Ireland, Italy, Portugal, Romania, Spain and the United Kingdom, the amount by which each 
key assumption must change in isolation in order for the estimated recoverable amount to be equal to its carrying value.

Pre-tax adjusted discount rate 
Long-term growth rate 
Budgeted EBITDA(1)
Budgeted capital expenditure(2)

Turkey 
pps 
0.5 
(1.1)
(2.0)
1.5 

Germany 
pps 
1.8 
(1.9)
n/a 
n/a 

Ghana 
pps 
1.0 
(5.1)
(2.8)
2.5 

Greece 
pps 
0.7 
(0.9)
(3.7)
2.8 

Ireland 
pps 
1.0 
(1.2)
(8.7)
7.0 

 Change required for carrying value to equal the recoverable amount 
UK 
Romania 
pps 
pps 
1.3 
2.0 
(1.6)
(2.6)
(7.8)
(14.1)
5.8 
13.8 

Portugal 
pps 
4.5 
(5.6)
n/a 
n/a 

Spain 
pps 
0.6 
(0.6)
(4.5)
3.5 

Italy 
pps 
0.8 
(0.8)
(5.0)
5.1 

Notes:
(1)   Budgeted EBITDA is expressed as the compound annual growth rates in the initial ten years for Turkey and Ghana and the initial five years for all other cash generating units of the plans used for 

impairment testing.

(2)   Budgeted capital expenditure is expressed as the range of capital expenditure as a percentage of revenue in the initial ten years for Turkey and Ghana and the initial five years for all other cash generating 

units of the plans used for impairment testing.

11. Property, plant and equipment

Cost:
1 April 2009
Exchange movements
Arising on acquisition
Additions
Disposals
Change in consolidation status
Other
31 March 2010
Exchange movements
Additions
Disposals
Other
31 March 2011

Accumulated depreciation and impairment:
1 April 2009
Exchange movements
Charge for the year
Disposals
Change in consolidation status
Other
31 March 2010
Exchange movements
Charge for the year
Disposals
Other
31 March 2011

Net book value:
31 March 2010
31 March 2011

Land and 
buildings 
£m 

Equipment, 
fixtures 
and fittings 
£m 

1,421 
(6)
157 
115 
(27)
(107)
24 
1,577 
(16)
122 
(21)
69 
1,731 

583 
(12)
102 
(10)
(28)
(2)
633 
(4)
99 
(19)
–
709 

43,943 
8 
1,457 
4,878 
(1,109)
(2,274)
(58)
46,845 
(678)
4,604 
(3,001)
(732)
47,038 

25,531 
(260)
4,354 
(995)
(1,461)
(22)
27,147 
(114)
4,273 
(2,942)
(485)
27,879 

Total 
£m 

45,364 
2 
1,614 
4,993 
(1,136)
(2,381)
(34)
48,422 
(694)
4,726 
(3,022)
(663)
48,769 

26,114 
(272)
4,456 
(1,005)
(1,489)
(24)
27,780 
(118)
4,372 
(2,961)
(485)
28,588 

944 
1,022

19,698 
19,159

20,642 
20,181

The net book value of land and buildings and equipment, fixtures and fittings includes £131 million and £155 million respectively (2010: £91 million 
and £111 million) in relation to assets held under finance leases. Included in the net book value of land and buildings and equipment, fixtures and fittings 
are assets in the course of construction, which are not depreciated, with a cost of £38 million and £2,375 million respectively (2010: £45 million and 
£1,496 million). Property, plant and equipment with a net book value of £972 million (2010: £389 million) has been pledged as security against borrowings.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financials

Vodafone Group Plc Annual Report 2011    103

12. Principal subsidiaries
At 31 March 2011 the Company had the following principal subsidiaries carrying on businesses which affect the profits and assets of the Group. Unless 
otherwise stated the Company’s principal subsidiaries all have share capital consisting solely of ordinary shares and are indirectly held. The country of 
incorporation or registration of all subsidiaries is also their principal place of operation. All subsidiaries are directly or indirectly owned by the Company 
except for Vodafone Qatar Q.S.C.(1)

Country of incorporation
or registration
South Africa
Ghana
Mozambique
The Democratic 
Republic of Congo
South Africa
Lesotho
Tanzania
Albania
US
Czech Republic
Germany
Egypt
Spain
India
Netherlands
England
Germany
Spain

Name
Vodacom Business Africa Group (PTY) Limited(3)(4)
Ghana Telecommunications Company Limited
VM, SA(4)(5)

Principal activity
Holding company
Network operator
Network operator

Percentage(2)

shareholdings
66.0
70.0
56.1

33.7
66.0
52.8
42.9
99.9
100.0
100.0
100.0
54.9
100.0
59.9
100.0
100.0
100.0
100.0

Network operator
Network operator
Network operator
Network operator
Network operator
Holding company
Network operator
Network operator
Network operator
Network operator
Network operator
Holding company
Global products and services provider
Holding company
Holding company

Vodacom Congo (RDC) s.p.r.l.(4)
Vodacom Group Limited(6)
Vodacom Lesotho (Pty) Limited(4)
Vodacom Tanzania Limited(4)
Vodafone Albania Sh.A.
Vodafone Americas Inc.(7)
Vodafone Czech Republic a.s.
Vodafone D2 GmbH
Vodafone Egypt Telecommunications S.A.E.
Vodafone España S.A.U.
Vodafone Essar Limited(8)
Vodafone Europe B.V.
Vodafone Group Services Limited(9)
Vodafone Holding GmbH
Vodafone Holdings Europe S.L.U.
Vodafone Magyarorszag Mobile Tavkozlesi Zartkoruen  
Mukodo Reszvenytarsasag(10) 
Vodafone International Holdings B.V.
Vodafone Investments Luxembourg S.a.r.l.
Vodafone Ireland Limited
Vodafone Libertel B.V.
Vodafone Limited
Vodafone Malta Limited
Vodafone Marketing S.a.r.l.
Vodafone New Zealand Limited
Vodafone-Panafon Hellenic Telecommunications Company S.A. 
Vodafone Portugal-Comunicações Pessoais, S.A.(11)
Vodafone Qatar Q.S.C.(1)
Vodafone Romania S.A.
Vodafone Telekomunikasyon A.S.
Notes:
(1)  The Group has rights that enable it to control the strategic and operating decisions of Vodafone Qatar Q.S.C., Vodacom Congo (RDC) s.p.r.l. and Vodacom Tanzania Limited.
(2)  Effective ownership percentages of Vodafone Group Plc at 31 March 2011, rounded to nearest tenth of one percent.
(3)  Previous name was Gateway Group (Pty) Limited.
(4)  Shareholding is indirect through Vodacom Group Limited. The indirect shareholding is calculated using the 66.0% ownership interest in Vodacom referred to in note 6 below.
(5)  The share capital of VM, SA consists of 60,000,000 ordinary shares and 469,690,618 preference shares.
(6)  At 31 March 2011 the Group owned 65.0% of the issued share capital of Vodacom Group Limited (‘Vodacom’) with the 66.0% ownership interest in the outstanding shares in Vodacom resulting from 

Network operator
Holding company
Holding company
Network operator
Network operator 
Network operator
Network operator
Provider of partner market services
Network operator
Network operator 
Network operator
Network operator
Network operator
Network operator

Hungary
Netherlands
Luxembourg
Ireland
Netherlands
England
Malta
Luxembourg
New Zealand
Greece
Portugal
Qatar
Romania
Turkey

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
99.9
100.0
23.0
100.0
100.0

the acquisition of treasury shares by Vodacom.

(7)  Share capital consists of 395,834,251 ordinary shares and 1.65 million class D and E redeemable preference shares, of which 100% of the ordinary shares are held by the Group.
(8) 

 The Group’s aggregate direct and indirect equity interest in Vodafone Essar Limited (‘VEL’) was 59.9% at 31 March 2011. The Group has call options to acquire shareholdings in companies which 
indirectly own a further 7.1% interest in VEL. The shareholders of these companies also have put options which, if exercised, would require Vodafone to purchase the remaining shares in the respective 
company. If these options were exercised, which can only be done in accordance with the Indian law prevailing at the time of exercise, the Group would have a direct and indirect interest of 67.0% of 
VEL. On 30 March 2011 the Essar Group exercised its underwritten put option over 22.0% of VEL following which, on 31 March 2011, the Group exercised its call option over the remaining 11.0% of VEL 
owned by the Essar Group. 

(9)  Share capital consists of 600 ordinary shares and one deferred share, of which 100% of the shares are held indirectly by Vodafone Group Plc.
(10) Trades as Vodafone Hungary Mobile Telecommunications Company Limited.
(11)  38.6% of the issued share capital of Vodafone Portugal-Comunicações Pessoais, S.A. is held directly by Vodafone Group Plc.

 
 
104    Vodafone Group Plc Annual Report 2011

Notes to the consolidated financial statements continued

13. Investments in joint ventures
Principal joint ventures
At 31 March 2011 the Company had the following joint ventures carrying on businesses which affect the profits and assets of the Group. Unless otherwise 
stated the Company’s principal joint ventures all have share capital consisting solely of ordinary shares, which are indirectly held, and the country of 
incorporation or registration is also their principal place of operation.

Name 
Indus Towers Limited 
Polkomtel S.A.(3)
Vodafone Hutchison Australia Pty Limited(3)
Vodafone Fiji Limited 
Vodafone Omnitel N.V.(5)

Principal activity 
Network infrastructure
Network operator
Network operator
Network operator
Network operator

Country of incorporation 
or registration
India
Poland
Australia
Fiji
Netherlands

Percentage(1)

shareholdings

25.2(2)
24.4 
50.0 
49.0(4)
76.9(6)

Notes:
(1)  Rounded to nearest tenth of one percent.
(2) Vodafone Essar Limited, in which the Group has a 59.9% equity interest, owns 42.0% of Indus Towers Limited.
(3)  Polkomtel S.A. and Vodafone Hutchinson Australia Pty Limited have a year end of 31 December. 
(4)  The Group holds substantive participating rights which provide it with a veto over the significant financial and operating policies of Vodafone Fiji Limited and which ensure it is able to exercise joint 

control over Vodafone Fiji Limited with the majority shareholder.
(5)  The principal place of operation of Vodafone Omnitel N.V. is Italy.
(6)  The Group considered the existence of substantive participating rights held by the non-controlling shareholder provide that shareholder with a veto right over the significant financial and operating 
policies of Vodafone Omnitel N.V., and determined that, as a result of these rights, the Group does not have control over the financial and operating policies of Vodafone Omnitel N.V., despite the Group’s 
76.9% ownership interest.

Effect of proportionate consolidation of joint ventures
The following table presents, on a condensed basis, the effect on the consolidated financial statements of including joint ventures using proportionate 
consolidation. The results of Vodacom Group Limited are included until 18 May 2009 when it became a subsidiary and the results of Safaricom Limited 
(‘Safaricom’) are included until 28 May 2008, at which time its consolidation status changed from joint venture to associate. The results of Australia are 
included from 9 June 2009 following its merger with Hutchison 3G Australia and results from the 4.8% stake in Polkomtel acquired during the 2009 
financial year are included from 18 December 2008.

Revenue
Cost of sales
Gross profit
Selling, distribution and administrative expenses
Impairment losses
Operating income and expense
Operating profit
Net financing costs
Profit before tax
Income tax expense
Profit for the financial year

Non-current assets
Current assets
Total assets

Total shareholders’ funds and total equity

Non-current liabilities 
Current liabilities 
Total liabilities
Total equity and liabilities

2011 
£m 
7,849 
(4,200)
3,649 
(1,624)
(1,050)
–
975 
(146)
829 
(608)
221 

2010 
£m 
7,896 
(4,216)
3,680 
(1,369)
– 
(12)
2,299 
(152)
2,147 
(655)
1,492 

2009 
£m 
7,737 
(4,076)
3,661 
(1,447)
– 
– 
2,214 
(170)
2,044 
(564)
1,480 

2011 
£m 
19,043 
1,908 
20,951 

2010
£m 
20,787 
763 
21,550 

16,389 

17,407 

1,887 
2,675 
4,562 
20,951 

833 
3,310 
4,143 
21,550 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financials

Vodafone Group Plc Annual Report 2011    105

14. Investments in associates
At 31 March 2011 the Company had the following principal associates carrying on businesses which affect the profits and assets of the Group. The 
Company’s principal associates all have share capital consisting solely of ordinary shares, unless otherwise stated, and are all indirectly held. The country 
of incorporation or registration of all associates is also their principal place of operation.

Name 
Cellco Partnership(2)
Société Française du Radiotéléphone S.A. (‘SFR’)(3)
Safaricom Limited(4)(5)

Principal activity
Network operator
Network operator
Network operator

Country of incorporation
or registration
US
France
Kenya

Percentage(1)
shareholdings 
45.0 
44.0 
40.0 

Notes:
(1)  Rounded to nearest tenth of one percent.
(2)  Cellco Partnership trades under the name Verizon Wireless.
(3)  On 3 April 2011 the Group announced an agreement to sell its entire 44% interest in SFR. See note 32 for further information.
(4)  The Group also holds two non-voting shares.
(5)  At 31 March 2011 the fair value of Safaricom Limited was KES 61 billion (£456 million) based on the closing quoted share price on the Nairobi Stock Exchange.

The Group’s share of the aggregated financial information of equity accounted associates is set out below. The amounts for the year ended 31 March 2009 
include the share of results in Safaricom from 28 May 2008, at which time its consolidation status changed from being a joint venture to an associate.

Share of revenue in associates
Share of result in associates
Share of discontinued operations in associates

Non-current assets
Current assets
Share of total assets

Non-current liabilities
Current liabilities
Non-controlling interests
Share of total liabilities and non-controlling interests
Share of equity shareholders’ funds in associates

2011 
£m 
24,213 
5,059 
18 

2010 
£m 
23,288 
4,742 
93 

2011 
£m 
45,446 
5,588 
51,034 

5,719 
6,656 
554 
12,929 
38,105 

2009 
£m 
19,307 
4,091 
57 

2010 
£m 
47,048 
4,901 
51,949 

8,295 
6,685 
592 
15,572 
36,377 

15. Other investments
Non-current other investments comprise the following, all of which are classified as available-for-sale, with the exception of other debt and bonds, which 
are classified as loans and receivables, and cash held in restricted deposits: 

Included within non-current assets:
Listed securities:

Equity securities
Unlisted securities:
Equity securities
Public debt and bonds
Other debt and bonds

Cash held in restricted deposits

Included within current assets:
Government bonds
Other

2011 
£m 

2010 
£m 

1 

4,072 

967 
3 
72 
338 
1,381 

610 
64 
674 

879 
11 
2,355 
274 
7,591 

388 
–
388 

At 31 March 2010 listed equity securities included £4,071 million in relation to the Group’s 3.2% interest in China Mobile Limited which was sold in 
September 2010 for £4,264 million generating a £3,019 million income statement gain, including income statement recognition of foreign exchange rate 
gains previously recognised in equity.

Unlisted equity securities include a 26% interest in Bharti Infotel Private Limited through which the Group has a 4.37% economic interest in Bharti Airtel 
Limited. Unlisted equity investments are recorded at fair value where appropriate, or at cost if their fair value cannot be reliably measured as there is no 
active market upon which they are traded. 

For public debt and bonds and cash held in restricted deposits, the carrying amount approximates fair value.

The short-term investments primarily consist of index linked gilts with less than six years to maturity, which can be readily converted into cash via the gilt 
repurchase market and are held on an effective floating rate basis.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
106    Vodafone Group Plc Annual Report 2011

Notes to the consolidated financial statements continued

16. Inventory

Goods held for resale

Inventory is reported net of allowances for obsolescence, an analysis of which is as follows:

1 April
Exchange movements
Amounts (credited)/charged to the income statement
31 March

2011 
£m 
537 

2010 
£m
111 
5 
4 
120 

2010 
£m 
433 

2009 
£m
118 
13 
(20)
111 

2011 
£m
120 
(1)
(2)
117 

Cost of sales includes amounts related to inventory amounting to £5,878 million (2010: £5,268 million; 2009: £4,853 million). 

17. Trade and other receivables

Included within non-current assets:
Trade receivables
Other receivables
Prepayments and accrued income
Derivative financial instruments

Included within current assets:
Trade receivables
Amounts owed by associates
Other receivables
Prepayments and accrued income
Derivative financial instruments

2011 
£m 

2010 
£m 

92 
1,719 
137 
1,929 
3,877 

4,185 
53 
1,606 
3,299 
116 
9,259 

59 
678 
148 
1,946 
2,831 

4,008 
24 
1,122 
3,448 
182 
8,784 

The Group’s trade receivables are stated after allowances for bad and doubtful debts based on management’s assessment of creditworthiness, an analysis 
of which is as follows: 

1 April
Exchange movements
Amounts charged to administrative expenses
Trade receivables written off
31 March

2011 
£m 
929 
(30)
460 
(353)
1,006 

2010 
£m 
874 
(27)
465 
(383)
929 

2009 
£m 
664
101
423
(314)
874

The carrying amounts of trade and other receivables approximate their fair value. Trade and other receivables are predominantly non-interest bearing. 

Included within “Derivative financial instruments”:
Fair value through the income statement (held for trading):

Interest rate swaps
Foreign exchange swaps

Fair value hedges:

Interest rate swaps

2011 
£m 

2010 
£m 

1,292 
99 
1,391 

654 
2,045 

1,031 
132 
1,163 

965 
2,128 

The fair values of these financial instruments are calculated by discounting the future cash flows to net present values using appropriate market interest 
and foreign currency rates prevailing at 31 March.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financials

Vodafone Group Plc Annual Report 2011    107

18. Cash and cash equivalents

Cash at bank and in hand
Money market funds
Other
Cash and cash equivalents as presented in the statement of financial position
Bank overdrafts
Cash and cash equivalents as presented in the statement of cash flows

2011 
£m 
896 
5,015 
341 
6,252 
(47)
6,205 

2010 
£m 
745 
3,678 
– 
4,423 
(60)
4,363 

Bank balances and money market funds comprise cash held by the Group on a short-term basis with original maturity of three months or less. The carrying 
amount of cash and cash equivalents approximates their fair value. 

19. Called up share capital

Ordinary shares of 113/7 US cents each allotted, issued and fully paid:(1)(2)
1 April
Allotted during the year 
Cancelled during the year 
31 March 

Number 

57,809,246,732 
1,876,697 
(1,000,000,000)
56,811,123,429 

2011 
£m 

4,153 
–
(71)
4,082 

Number 

57,806,283,716 
2,963,016 
–
57,809,246,732 

2010 
£m 

4,153 
–
–
4,153 

Notes:
(1)   The concept of authorised share capital was abolished under the Companies Act 2006, with effect from 1 October 2009, and consequential amendments to the Company’s articles of association 

removing all references to authorised share capital were approved by shareholders at the 2010 annual general meeting. 

(2) At 31 March 2011 the Group held 5,233,597,599 (2010: 5,146,112,159) treasury shares with a nominal value of £376 million (2010: £370 million). The market value of shares held was £9,237 million 

(2010: £7,822 million). During the year 150,404,079 (2010: 149,298,942) treasury shares were reissued under Group share option schemes. 

Allotted during the year

UK share awards and option scheme awards
US share awards and option scheme awards
Total for share awards and option scheme awards

Number 
35,557 
1,841,140 
1,876,697 

Nominal 
value 
£m 
–
–
–

Net 
proceeds 
£m 
–
3 
3

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
108    Vodafone Group Plc Annual Report 2011

Notes to the consolidated financial statements continued

20. Share-based payments 
The Company currently uses a number of equity settled share plans to grant options and shares to its directors and employees.

The maximum aggregate number of ordinary shares which may be issued in respect of share options or share plans will not (without shareholder approval) exceed:

 ■ 10% of the ordinary share capital of the Company in issue immediately prior to the date of grant, when aggregated with the total number of ordinary 

shares which have been allocated in the preceding ten year period under all plans; and

 ■ 5% of the ordinary share capital of the Company in issue immediately prior to the date of grant, when aggregated with the total number of ordinary 
shares which have been allocated in the preceding ten year period under all plans, other than any plans which are operated on an all-employee basis.

Share options
Vodafone Group executive plans
No share options have been granted to any directors or employees under the Company’s discretionary share option plans in the year ended 31 March 2011.

There are options outstanding under a number of plans: the Vodafone Group 1998 Executive Share Option Scheme and the Vodafone Group 1988 
Company Share Option Scheme, the Vodafone Group 1999 Long-Term Stock Incentive Plan and the Vodafone Global Incentive Plan. These options are 
normally exercisable between three and ten years from the date of grant. The vesting of some of these options is subject to satisfaction of performance 
conditions. Grants made to US employees are made in respect of ADSs.

Vodafone Group Sharesave Plan
The Vodafone Group 2008 Sharesave Plan and its predecessor, the Vodafone Group 1998 Sharesave Scheme, enable UK staff to acquire shares in the 
Company through monthly savings of up to £250 over a three or five year period, at the end of which they also receive a tax free bonus. The savings and 
bonus may then be used to purchase shares at the option price, which is set at the beginning of the invitation period and usually at a discount of 20% to 
the then prevailing market price of the Company’s shares.

Share plans
Vodafone Group executive plans
Under the Vodafone Global Incentive Plan awards of shares are granted to directors and certain employees. The release of these shares is conditional upon 
continued employment and for some awards achievement of certain performance targets measured over a three year period.

Vodafone Share Incentive Plan
The Vodafone Share Incentive Plan enables UK staff to acquire shares in the Company through monthly purchases of up to £125 per month or 5% of salary, 
whichever is lower. For each share purchased by the employee, the Company provides a free matching share.

Movements in ordinary share options and ADS options outstanding

1 April 
Granted during the year 
Forfeited during the year
Exercised during the year 
Expired during the year 
31 March 

Weighted average exercise price: 
1 April 
Granted during the year 
Forfeited during the year
Exercised during the year 
Expired during the year 
31 March 

2011
Millions 
1
– 
– 
– 
– 
1 

2010 
Millions 
1 
–
–
–
–
1 

ADS options 
2009 
Millions 
1
– 
– 
– 
– 
1

$15.07 
–
– 
– 
– 
$14.82 

$15.37
–
–
–
–
$15.07

$18.15 
– 
– 
– 
– 
$15.37 

2011
Millions 
266 
4 
(1)
(72)
(26)
171 

£1.41 
£1.14 
£1.10 
£1.33 
£2.25 
£1.32 

Ordinary share options 
2009 
Millions 
373 
7 
(11)
(16)
(19)
334 

2010 
Millions 
334 
13 
(2)
(47)
(32)
266 

£1.41 
£0.94 
£1.50 
£1.11 
£1.67 
£1.41 

£1.42 
£1.21 
£1.47 
£1.09 
£1.55 
£1.41 

 
 
 
 
 
 
 
 
 
 
 
 
 
Financials

Vodafone Group Plc Annual Report 2011    109

Summary of options outstanding and exercisable at 31 March 2011

Vodafone Group savings related and Sharesave Plan: 
£0.01 – £1.00 
£1.01 – £2.00 

Vodafone Group executive plans: 
£1.01 – £2.00 
Vodafone Group 1999 Long-Term Stock Incentive Plan: 
£0.01 – £1.00 
£1.01 – £2.00 

Other share option plans: 
£1.01 – greater than £3.01 
Vodafone Group 1999 Long-Term Stock Incentive Plan: 
$10.01 – $30.00 

Fair value of options granted

Expected life of option (years) 
Expected share price volatility 
Dividend yield 
Risk free rates 
Exercise price

  Outstanding 
shares 
Millions 

12
8
20

3

42
106
148

– 

1

Weighted 
average 
exercise 
price 

£0.94 
£1.19 
£1.03 

£1.63 

£0.90 
£1.52 
£1.35 

£2.47 

$14.82 

Outstanding 
Weighted 
average 
remaining 
contractual 
life 
Months 

Exercisable 
shares 
Millions 

Weighted 
average 
exercise 
price 

Exercisable 
Weighted 
average 
remaining 
contractual 
life 
Months 

28
34
31

5

15
28
24

11

18

–
–
–

3 

42 
106 
148 

–

1 

–
–
–

£1.63 

£0.90 
£1.52 
£1.35 

£2.47 

$14.82 

–
–
–

5 

15 
28 
24 

11 

18 

2011
3-5
27.5-27.6%
5.82%
1.3-2.2%
£1.14

2010 
3-5
32.5-33.5%
6.62%
2.5-3.0%
£0.94

Ordinary share options 
2009 
3-5
30.9-31.0%
5.04%
4.9%
£1.21

The fair value of options granted is estimated at the date of grant using a lattice-based option valuation model which incorporates ranges of assumptions 
for inputs as disclosed above. 

Share awards
Movements in non-vested shares during the year ended 31 March 2011 are as follows:

1 April 2010
Granted
Vested
Forfeited
31 March 2011

Global AllShare Plan 
Weighted 
average fair 
value at 
grant date 
£1.15 
–
£1.30 
£1.08 
£1.02 

Millions 
34 
–
(15)
(2)
17 

Other
Weighted 
average fair 
value at 
grant date 
£1.05 
£1.07 
£1.40 
£0.97 
£1.00 

Millions 
340 
126 
(66)
(30)
370 

Total
Weighted 
average fair 
value at 
grant date 
£1.06 
£1.07 
£1.38 
£0.97 
£1.00 

Millions 
374 
126 
(81)
(32)
387 

Other information
The weighted average grant date fair value of options granted during the 2011 financial year was £0.27 (2010: £0.26; 2009: £0.39).

The total fair value of shares vested during the year ended 31 March 2011 was £113 million (2010: £100 million; 2009: £84 million).

The compensation cost included in the consolidated income statement in respect of share options and share plans was £156 million (2010: £150 million; 
2009: £128 million) which is comprised entirely of equity-settled transactions.

The average share price for the year ended 31 March 2011 was 159.5 pence (2010: 132 pence).

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
110    Vodafone Group Plc Annual Report 2011

Notes to the consolidated financial statements continued

21. Capital and financial risk management
Capital management
The following table summarises the capital of the Group:

Cash and cash equivalents
Borrowings
Other financial instruments
Net debt
Equity
Capital

2010
2011 
£m 
£m 
(4,423)
(6,252)
39,795 
38,281 
(2,056)
(2,171)
33,316 
29,858 
87,561 
90,810 
117,419  124,126 

Bank deposits
Cash held in restricted deposits
Government bonds
Money market fund investments
Derivative financial instruments
Other investments – debt and bonds
Trade receivables
Other receivables

Credit risk
The Group considers its exposure to credit risk at 31 March to be as follows:

2011 
£m 
896 
338 
610 
5,015 
2,045 
75 
4,277
3,325 
16,581 

2010 
£m 
745 
274 
388 
3,678 
2,128 
2,366 
4,067
1,800 
15,446 

The Group’s policy is to borrow centrally using a mixture of long-term and 
short-term capital market issues and borrowing facilities to meet anticipated 
funding requirements. These borrowings, together with cash generated 
from operations, are loaned internally or contributed as equity to certain 
subsidiaries. The Board has approved three internal debt protection ratios 
being: net interest to operating cash flow (plus dividends from associates); 
retained cash flow (operating cash flow plus dividends from associates less 
interest, tax, dividends to minorities and equity dividends) to net debt; and 
operating cash flow (plus dividends from associates) to net debt. These 
internal ratios establish levels of debt that the Group should not exceed 
other than for relatively short periods of time and are shared with the Group’s 
debt rating agencies being Moody’s, Fitch Ratings and Standard & Poor’s. 
The Group complied with these ratios throughout the financial year.

Financial risk management
The Group’s treasury function provides a centralised service to the Group 
for funding, foreign exchange, interest rate management and counterparty 
risk management.

Treasury operations are conducted within a framework of policies and 
guidelines  authorised  and  reviewed  by  the  Board,  most  recently  on 
1 February 2011. A treasury risk committee comprising of the Group’s Chief 
Financial Officer, Group General Counsel and Company Secretary, Corporate 
Finance Director and Director of Financial Reporting meets at least annually 
to  review  treasury  activities  and  its  members  receive  management 
information relating to treasury activities on a quarterly basis. The Group 
accounting  function,  which  does  not  report  to  the  Group  Corporate 
Finance Director, provides regular update reports of treasury activity to 
the  Board.  The  Group’s  internal  auditor  reviews  the  internal  control 
environment regularly.

The Group uses a number of derivative instruments for currency and interest 
rate  risk  management  purposes  only  that  are  transacted  by  specialist 
treasury personnel. The Group mitigates banking sector credit risk by the 
use of collateral support agreements.

The Group invests in UK index linked government bonds on the basis that 
they generate a swap return in excess of £ LIBOR and are amongst the most 
creditworthy of investments available.

Money market investments are in accordance with established internal 
treasury  policies  which  dictate  that  an  investment’s  long-term  credit 
rating is no lower than single A. Additionally, the Group invests in AAA 
unsecured money market mutual funds where the investment is limited to 
10% of each fund.

In respect of financial instruments used by the Group’s treasury function, 
the aggregate credit risk the Group may have with one counterparty is 
limited by firstly, reference to the long-term credit ratings assigned for that 
counterparty by Moody’s, Fitch Ratings and Standard & Poor’s and secondly, 
as a consequence of collateral support agreements introduced from the 
fourth quarter of 2008. Under collateral support agreements the Group’s 
exposure to a counterparty with whom a collateral support agreement is in 
place  is  reduced  to  the  extent  that  the  counterparty  must  post  cash 
collateral when there is value due to the Group under outstanding derivative 
contracts that exceeds a contractually agreed threshold amount. When 
value is due to the counterparty the Group is required to post collateral on 
identical terms. Such cash collateral is adjusted daily as necessary. 

In the event of any default ownership of the cash collateral would revert to 
the respective holder at that point. Detailed below is the value of the cash 
collateral, which is reported within short-term borrowings, held by the 
Group at 31 March 2011:

Cash collateral

2011 
£m 
531 

2010 
£m 
604 

The majority of the Group’s trade receivables are due for maturity within 90 
days  and  largely  comprise  amounts  receivable  from  consumers  and 
business customers. At 31 March 2011 £2,233 million (2010: £2,111 million) 
of trade receivables were not yet due for payment. Total trade receivables 
consisted of £2,852 million (2010: £2,709 million) relating to the Europe 
region and £1,425 million (2010: £1,358 million) relating to the Africa, Middle 
East and Asia Pacific region. Accounts are monitored by management and 
provisions for bad and doubtful debts raised where it is deemed appropriate. 

 
 
 
 
 
 
 
Financials

Vodafone Group Plc Annual Report 2011    111

Market risk
Interest rate management
Under  the  Group’s  interest  rate  management  policy,  interest  rates  on 
monetary assets and liabilities denominated in euros, US dollars and sterling 
are maintained on a floating rate basis except for periods up to six years where 
interest rate fixing has to be undertaken in accordance with treasury policy. 
Where assets and liabilities are denominated in other currencies interest rates 
may also be fixed. In addition, fixing is undertaken for longer periods when 
interest rates are statistically low.

At 31 March 2011 71% (2010: 36%) of the Group’s gross borrowings were fixed 
for a period of at least one year. For each one hundred basis point fall or rise 
in market interest rates for all currencies in which the Group had borrowings 
at 31 March 2011 there would be a reduction or increase in profit before tax 
by approximately £30 million (2010: increase or reduce by £165 million) 
including mark-to-market revaluations of interest rate and other derivatives 
and the potential interest on outstanding tax issues. There would be no 
material impact on equity.

Foreign exchange management
As Vodafone’s primary listing is on the London Stock Exchange its share price 
is quoted in sterling. Since the sterling share price represents the value of its 
future multi-currency cash flows, principally in euro, US dollars and sterling, 
the Group maintains the currency of debt and interest charges in proportion 
to its expected future principal multi-currency cash flows and has a policy to 
hedge external foreign exchange risks on transactions denominated in other 
currencies above certain de minimis levels. As the Group’s future cash flows 
are increasingly likely to be derived from emerging markets it is likely that 
more debt in emerging market currencies will be drawn.

As such, at 31 March 2011 130% of net debt was denominated in currencies 
other than sterling (55% euro, 47% US dollar and 28% other) while 30% of net 
debt  had  been  purchased  forward  in  sterling  in  anticipation  of  sterling 
denominated shareholder returns via dividends and share buybacks. This 
allows euro, US dollar and other debt to be serviced in proportion to expected 
future cash flows and therefore provides a partial hedge against income 
statement translation exposure, as interest costs will be denominated in 
foreign currencies. Yen debt is used as a hedge against the value of yen assets 
as the Group has minimal yen cash flows. 

The following table presents ageing of receivables that are past due and 
are  presented  net  of  provisions  for  doubtful  receivables  that  have 
been established.

30 days or less
Between 31 – 60 days
Between 61 – 180 days
Greater than 180 days

2011 
£m 
1,561 
100 
85 
298 
2,044 

2010
£m 
1,499 
119 
155 
183 
1,956 

Concentrations of credit risk with respect to trade receivables are limited 
given that the Group’s customer base is large and unrelated. Due to this 
management believes there is no further credit risk provision required in 
excess of the normal provision for bad and doubtful receivables. Amounts 
charged to administrative expenses during the year ended 31 March 2011 
were £460 million (2010: £465 million, 2009: £423 million) (see note 17).

The  Group’s  investments  in  preferred  equity  and  a  subordinated  loan 
received as part of the disposal of Vodafone Japan to SoftBank in the 2007 
financial year were disposed of during the year. The Group has a receivable 
of  £1,488  million  (2010:  £nil)  in  relation  to  the  second  tranche  of 
consideration receivable in relation to the disposal. 

As discussed in note 28 the Group has covenanted to provide security in 
favour of the Trustee of the Vodafone Group UK Pension Scheme in respect 
of the funding deficit in the scheme. The security takes the form of an 
English law pledge over UK index linked government bonds.

Liquidity risk 
At 31 March 2011 the Group had €4.2 billion and US$4.2 billion syndicated 
committed  undrawn  bank  facilities  and  US$15  billion  and  £5  billion 
commercial  paper  programmes,  supported  by  the  €4.2  billion  and 
US$4.2 billion syndicated committed bank facilities, available to manage 
its  liquidity.  The  Group  uses  commercial  paper  and  bank  facilities  to 
manage short-term liquidity and manages long-term liquidity by raising 
funds in the capital markets. 

€4.2 billion of the syndicated committed facility has a maturity date of 1 July 
2015 and US$4.2 billion has a maturity of 9 March 2016 which may be 
extended by a further year if agreed by those banks who have participated 
in  the  facility.  Both  facilities  have  remained  undrawn  throughout  the 
financial year and since year end and provide liquidity support.

The Group manages liquidity risk on long-term borrowings by maintaining 
a varied maturity profile with a cap on the level of debt maturing in any one 
calendar year, therefore minimising refinancing risk. Long-term borrowings 
mature between one and 26 years.

Liquidity is reviewed daily on at least a 12 month rolling basis and stress 
tested on the assumption that all commercial paper outstanding matures 
and  is  not  reissued.  The  Group  maintains  substantial  cash  and  cash 
equivalents which at 31 March 2011 amounted to £6,252 million (2010: 
£4,423 million).

 
 
 
112    Vodafone Group Plc Annual Report 2011

Notes to the consolidated financial statements continued

21. Capital and financial risk management continued
Under the Group’s foreign exchange management policy foreign exchange 
transaction exposure in Group companies is generally maintained at the 
lower of €5 million per currency per month or €15 million per currency over 
a six month period. In addition, a US dollar denominated financial liability 
arising from the options granted over the Essar Group’s interests in Vodafone 
Essar in the 2008 financial year and as discussed on page 51, was held by a 
legal entity with a euro functional currency. A 14% (2010: 12%) change in 
US$/€ exchange rates would have a £436 million (2010: £393 million) 
impact on profit or loss in relation to this financial instrument.

The  Group  recognises  foreign  exchange  movements  in  equity  for  the 
translation of net investment hedging instruments and balances treated as 
investments in foreign operations. However, there is no net impact on equity 
for exchange rate movements as there would be an offset in the currency 
translation of the foreign operation.

The following table details the Group’s sensitivity of the Group’s operating 
profit to a strengthening of the Group’s major currencies in which it transacts. 

The  percentage  movement  applied  to  each  currency  is  based  on  the 
average  movements  in  the  previous  three  annual  reporting  periods. 
Amounts are calculated by retranslating the operating profit of each entity 
whose functional currency is either euro or US dollar.

Euro 4% change – Operating profit
US dollar 13% change – Operating profit

2011 
£m 
230
594

At 31 March 2010 sensitivity of the Group’s operating profit was analysed for 
euro 12% change and US dollar 15% change, representing £804 million and 
£617 million respectively.

Equity risk
The  Group  has  equity  investments,  primarily  in  Bharti  Infotel  Private 
Limited, which is subject to equity risk. See note 15 to the consolidated 
financial  statements  for  further  details  on  the  carrying  value  of  this 
investment. The Group disposed of its 3.2% interest in China Mobile Limited 
on 10 September 2010.

Fair value of financial instruments
The table below sets out the valuation basis of financial instruments held at fair value by the Group at 31 March 2011.

2011
£ m 

Level 1(1)
2010
£ m 

2011
£ m 

Level 2(2)
2010
£ m 

Financial assets:
Derivative financial instruments: 

Interest rate swaps 
Foreign exchange contracts 
Interest rate futures 

Financial investments available-for-sale: 

Listed equity securities(3)
Unlisted equity securities(3)

Financial liabilities: 
Derivative financial instruments: 

Interest rate swaps 
Foreign exchange contracts 

–
–
–
–

1
–
1
1

–
–
–

2011
£ m 

1,946 
99 
31 
2,076 

1
703 
704 
2,780 

Total
2010
£ m 

1,996 
132 
20 
2,148 

4,072 
623 
4,695 
6,843 

– 
– 
– 
– 

4,072
– 
4,072
4,072

1,946 
99 
31 
2,076 

–
703 
703 
2,779

1,996
132
20
2,148

– 
623
623
2,771 

– 
– 
– 

395 
153 
548 

365
95
460

395 
153 
548 

365 
95 
460 

Notes:
(1)  Level 1 classification comprises financial instruments where fair value is determined by unadjusted quoted prices in active markets for identical assets or liabilities.
(2) Level 2 classification comprises where fair value is determined from inputs other than quoted prices that are observable for the asset or liability, either directly or indirectly. Fair values for unlisted 
equity securities are derived from observable quoted market prices for similar items. Derivative financial instrument fair values are present values determined from future cash flows discounted at 
rates derived from market sourced data.

(3)  Details of listed and unlisted equity securities are included in note 15 “Other Investments”.

 
 
 
 
 
 
 
 
Financials

Vodafone Group Plc Annual Report 2011    113

22. Borrowings
Carrying value and fair value information

Financial liabilities measured at amortised cost: 

Bank loans 
Bank overdrafts 
Redeemable preference shares 
Commercial paper 
Bonds 
Other liabilities(1)(2)

Bonds in fair value hedge relationships 

Short-term 
borrowings 
£m 

Long-term 
borrowings 
£m 

2,070 
47 
–
1,660 
2,470 
3,659 
–
9,906 

5,872 
–
1,169 
–
16,046 
1,023 
4,265 
28,375 

2011 

Total
£m 

7,942 
47 
1,169 
1,660 
18,516 
4,682 
4,265 
38,281 

Short-term 
borrowings 
£m 

Long-term 
borrowings 
£m 

3,460 
60 
–
2,563 
1,174 
3,906 
–
11,163 

4,183 
–
1,242 
–
12,675 
385 
10,147 
28,632 

2010 

Total 
£m 

7,643 
60 
1,242 
2,563 
13,849 
4,291 
10,147 
39,795 

Notes: 
(1)   At 31 March 2011 amount includes £531 million (2010: £604 million) in relation to collateral support agreements.
(2) Amounts at 31 March 2011 includes £3,190 million (2010: £3,405 million) in relation to the options disclosed in note 12.

Banks loans include a ZAR 3.5 billion loan borrowed by Vodafone Holdings SA Pty Limited (‘VHSA’), which directly and indirectly owns the Group’s interest 
in Vodacom Group Limited. VHSA has pledged its 100% equity shareholding in Vodafone Investments SA (‘VISA’), which holds a direct 20.1% equity 
shareholding in Vodacom Group Limited, as security for its loan obligations. The terms and conditions of the pledge mean that should VHSA not meet all 
of its loan payment and performance obligations, the lenders may sell the equity shareholding in its subsidiary VISA at market value to recover their losses, 
with any remaining sales proceeds being returned to VHSA. Vodafone International Holdings B.V. has also guaranteed this loan with recourse only to the 
VHSA shares it has pledged. The terms and conditions of the security arrangement mean the lenders may be able to sell these respective shares in 
preference to the VISA shares held by VHSA. An arrangement has been put in place where the Vodacom Group Limited shares held by VHSA and VISA are 
held in an escrow account to ensure the shares cannot be sold to satisfy the pledge made by the Company. The maximum collateral provided is ZAR 3.5 
billion, being the carrying value of the bank loan at 31 March 2011 (2010: ZAR 4.85 billion). Bank loans also include INR 262 billion of loans held by Vodafone 
Essar Limited (‘VEL’) and its subsidiaries (the ‘VEL Group’). The VEL Group has a number of security arrangements supporting certain licences secured 
under the terms of tri-party agreements between the relevant borrower, the department of telecommunications, Government of India and the agent 
representing the secured lenders and certain share pledges of the shares under VEL. The terms and conditions of the security arrangements mean 
that should members of the VEL Group not meet all of their loan payment and performance obligations, the lenders may sell the pledged shares and 
enforce rights over the certain licences under the terms of the tri-party agreements to recover their losses, with any remaining sales proceeds being 
returned to the VEL Group. Each of the eight legal entities within the VEL Group provide cross guarantees to the lenders in respect to debt contracted by 
the other seven.

The fair value and carrying value of the Group’s short-term borrowings is as follows: 

Financial liabilities measured at amortised cost

Bonds:

5.875% euro 1.25 billion bond due June 2010
US dollar floating rate note due June 2011
5.5% US dollar 750 million bond due June 2011
1% US dollar 100 million bond due August 2011
Euro floating rate note due January 2012
US dollar floating rate note due February 2012
5.35% US dollar 500 million bond due February 2012

Short-term borrowings

Sterling equivalent 
nominal value 
2010 
£m 
9,910 

2011 
£m 
7,316 

2,444 
–
171 
467 
45 
1,144 
306 
311 
9,760 

1,113 
1,113 
–
–
–
–
–
–
11,023 

2011 
£m 
7,425 

2,463 
–
171 
471 
45 
1,146 
306 
324 
9,888 

Fair value 
2010 
£m 
10,006 

1,124 
1,124 
–
–
–
–
–
–
11,130 

Carrying value 
2010 
£m 
9,989 

2011 
£m 
7,436 

2,470 
–
171 
478 
45 
1,148 
306 
322 
9,906 

1,174 
1,174 
–
–
–
–
–
–
11,163 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
114    Vodafone Group Plc Annual Report 2011

Notes to the consolidated financial statements continued

22. Borrowings continued
The fair value and carrying value of the Group’s long-term borrowings is as follows:

Financial liabilities measured at amortised cost: 
Bank loans 
Redeemable preference shares 
Other liabilities
Bonds: 

US dollar floating rate note due June 2011 
5.5% US dollar 750 million bond due June 2011 
Euro floating rate note due January 2012 
US dollar floating rate note due February 2012 
5.35% US dollar 500 million bond due February 2012 
3.625% euro 1,250 million bond due November 2012 
6.75% Australian dollar 265 million bond due January 2013 
Czech krona floating rate note due June 2013 
Euro floating rate note due September 2013 
5.0% US dollar 1,000 million bond due December 2013 
6.875% euro 1,000 million bond due December 2013 
Euro floating rate note due June 2014 
4.15% US dollar 1,250 million bond due June 2014 
4.625% sterling 350 million bond due September 2014 
4.625% sterling 525 million bond due September 2014 
5.125% euro 500 million bond due April 2015 
5.0% US dollar 750 million bond due September 2015 
3.375% US dollar 500 million bond due November 2015 
6.25% euro 1,250 million bond due January 2016 
2.875% US dollar 600 million bond due March 2016 
5.75% US dollar 750 million bond due March 2016 
4.75% euro 500 million bond due June 2016 
5.625% US dollar 1,300 million bond due February 2017 
5.375% sterling 600 million bond due December 2017 
5% euro 750 million bond due June 2018 
8.125% sterling 450 million bond due November 2018 
4.375% US dollar 500 million bond due March 2021 
7.875% US dollar 750 million bond due February 2030
6.25% US dollar 495 million bond due November 2032
6.15% US dollar 1,700 million bond due February 2037

Bonds in fair value hedge relationships: 

4.625% sterling 350 million bond due September 2014 
4.625% sterling 525 million bond due September 2014 
2.15% Japanese yen 3,000 million bond due April 2015 
5.375% US dollar 900 million bond due January 2015 
5.0% US dollar 750 million bond due September 2015 
6.25% euro 1,250 million bond due January 2016 
5.75% US dollar 750 million bond due March 2016 
4.75% euro 500 million bond due June 2016 
5.625% US dollar 1,300 million bond due February 2017 
5.375% sterling 600 million bond due December 2017 
4.625% US dollar 500 million bond due July 2018 
8.125% sterling 450 million bond due November 2018 
5.45% US dollar 1,250 million bond due June 2019 
4.65% euro 1,250 million bond January 2022 
5.375% euro 500 million bond June 2022 
5.625% sterling 250 million bond due December 2025 
6.6324% euro 50 million bond due December 2028 
5.9% sterling 450 million bond due November 2032 

Long-term borrowings 

Sterling equivalent 
nominal value 
2010 
£m 

2011 
£m 

2011 
£m 

Fair value 
2010 
£m 

Carrying value 
2010 
£m 

2011 
£m 

5,728 
1,027 
1,022 
14,581 
–
–
–
–
–
1,104 
171 
19 
751 
623 
883 
1,104 
778 
350 
525 
442 
467 
311 
1,104 
374 
467 
442 
809 
600 
663 
450 
311 
467 
308 
1,058 

3,962 
–
–
23 
560 
–
–
–
–
–
–
311 
–
778 
1,104 
442 
250 
44 
450 
26,320 

4,149 
1,174 
385 
11,455 
230 
494 
1,158 
329 
329 
1,113 
160 
19 
757 
658 
891 
1,113 
823 
–
–
445 
–
329 
–
–
–
–
–
–
668 
–
–
494 
326 
1,119 

9,395 
350 
525 
21 
592 
494 
1,113 
494 
445 
856 
600 
329 
450 
823 
1,113 
445 
250 
45 
450 
26,558 

5,872 
1,054 
1,023 
15,578 
–
–
–
–
–
1,125 
173 
19 
752 
676 
970 
1,099 
826 
367 
551 
475 
506 
317 
1,230 
371 
523 
463 
897 
638 
697 
550 
307 
591 
332 
1,123 

4,199 
–
–
24 
616 
–
–
–
–
–
–
327 
–
850 
1,115 
470 
258 
68 
471 
27,726 

4,183 
1,098 
385 
11,961 
230 
518 
1,157 
329 
351 
1,157 
161 
19 
756 
704 
1,024 
1,099 
856 
–
–
496 
–
327 
–
–
–
–
–
–
721 
–
–
589 
328 
1,139 

10,085 
367 
550 
22 
636 
529 
1,278 
536 
477 
919 
634 
328 
553 
857 
1,129 
481 
254 
64 
471 
27,712 

5,873 
1,169 
1,022 
16,046 
–
–
–
–
–
1,132 
176 
19 
752 
667 
922 
1,105 
802 
382 
544 
470 
512 
312 
1,139 
371 
532 
487 
920 
629 
689 
488 
309 
759 
425 
1,503 

4,265 
–
–
23 
621 
–
–
–
–
–
–
338 
–
823 
1,114 
505 
284 
57 
500 
28,375 

4,183 
1,242 
385 
12,675 
230 
524 
1,161 
329 
352 
1,149 
167 
19 
758 
718 
936 
1,114 
852 
–
–
475 
–
330 
–
–
–
–
–
–
694 
–
–
814 
453 
1,600 

10,147 
388 
532 
22 
650 
543 
1,168 
556 
503 
960 
628 
349 
487 
849 
1,145 
525 
285 
54 
503 
28,632 

During the year ended 31 March 2011 fair value hedge relationships relating to bonds with nominal value US$2,800 million (£1,743 million), €1,750 million 
(£1,546 million) and £1,925 million were de-designated.

Fair values are calculated using quoted market prices or discounted cash flows with a discount rate based upon forward interest rates available to the Group 
at the reporting date.

 
 
 
 
 
 
 
 
 
 
 
 
 
Financials

Vodafone Group Plc Annual Report 2011    115

Maturity of borrowings
The maturity profile of the anticipated future cash flows including interest in relation to the Group’s non-derivative financial liabilities on an undiscounted 
basis, which, therefore, differs from both the carrying value and fair value, is as follows:

Within one year
In one to two years
In two to three years
In three to four years
In four to five years
In more than five years

Effect of discount/financing rates 
31 March 2011

Within one year
In one to two years
In two to three years
In three to four years
In four to five years
In more than five years

Effect of discount/financing rates 
31 March 2010

  Redeemable 

Bank 
loans 
£m 
1,881 
528 
2,510 
321 
885 
1,825 
7,950 
(8)
7,942 

3,406 
858 
847 
1,852 
138 
598 
7,699 
(56)
7,643 

preference  Commercial 
paper 
£m 
1,670 
–
–
–
–
–
1,670 
(10)
1,660 

shares 
£m 
52 
52 
52 
52 
52 
1,240 
1,500 
(331)
1,169 

93 
56 
56 
56 
56 
1,370 
1,687 
(445)
1,242 

2,572 
–
–
–
–
–
2,572 
(9)
2,563 

Bonds 
£m 
3,292 
2,009 
2,919 
3,251 
3,613 
7,725 
22,809 
(4,293)
18,516 

1,634 
3,008 
1,712 
2,671 
2,152 
6,009 
17,186 
(3,337)
13,849 

Other 

Loans in fair 
value hedge 
liabilities  relationships 
£m 
203 
203 
203 
763 
195 
4,752 
6,319 
(2,054)
4,265 

£m 
3,766 
191 
60 
60 
901 
–
4,978 
(249)
4,729 

3,983 
145 
156 
–
31 
68 
4,383 
(32)
4,351 

510 
510 
510 
510 
1,977 
9,983 
14,000 
(3,853)
10,147 

Total 
£m 
10,864 
2,983 
5,744 
4,447 
5,646 
15,542 
45,226 
(6,945)
38,281 

12,198 
4,577 
3,281 
5,089 
4,354 
18,028 
47,527 
(7,732)
39,795 

The maturity profile of the Group’s financial derivatives (which include interest rate and foreign exchange swaps), using undiscounted cash flows, is 
as follows:

Within one year
In one to two years
In two to three years
In three to four years
In four to five years
In more than five years

Payable 
£m 
14,840 
631 
724 
667 
619 
3,715 
21,196 

2011 
Receivable 
£m 
15,051 
829 
882 
770 
690 
4,592 
22,814 

The currency split of the Group’s foreign exchange derivatives, all of which mature in less than one year, is as follows:

Sterling
Euro
US dollar
Japanese yen
Other

Payable 
£m 
–
11,422 
13 
2,164 
727 
14,326 

2011 
Receivable 
£m 
10,198 
2,832 
387 
23 
832 
14,272 

Payable 
£m 
13,067 
929 
1,083 
1,040 
868 
7,607 
24,594 

Payable 
£m 
–
8,650 
1,545 
548 
1,485 
12,228 

2010
Receivable 
£m 
13,154 
938 
974 
932 
816 
5,912 
22,726 

2010 
Receivable 
£m 
8,257 
3,177 
55 
21 
755 
12,265 

Payables and receivables are stated separately in the table above as settlement is on a gross basis. The £54 million net payable (2010: £37 million net 
receivable) in relation to foreign exchange financial instruments in the table above is split £153 million (2010: £95 million) within trade and other payables 
and £99 million (2010: £132 million) within trade and other receivables.

The present value of minimum lease payments under finance lease arrangements under which the Group has leased certain of its equipment is analysed 
as follows: 

Within one year
In two to five years
In more than five years

2011 
£m 
14 
45 
6 

2010
£m 
21 
47 
7 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
116    Vodafone Group Plc Annual Report 2011

Notes to the consolidated financial statements continued

22. Borrowings continued
Interest rate and currency of borrowings

Currency
Sterling
Euro
US dollar
Japanese yen
Other
31 March 2011

Sterling
Euro
US dollar
Japanese yen
Other
31 March 2010

Total  Floating rate 
borrowings 
£m 
906 
4,198 
9,488 
807 
2,920 
18,319 

borrowings 
£m 
2,831 
12,361 
16,030 
807 
6,252 
38,281 

Fixed rate 

Other 
borrowings(1) borrowings(2)
£m 
– 
– 
3,190
– 
– 
3,190

£m 
1,925
8,163
3,352
– 
3,332
16,772

3,022 
14,244 
15,195 
2,605 
4,729 
39,795 

3,022 
9,429 
7,329 
2,605 
4,105 
26,490 

– 
4,815
4,461
– 
624
9,900

– 
– 
3,405
– 
– 
3,405

Notes:
(1)  The weighted average interest rate for the Group’s sterling denominated fixed rate borrowings 
is 5.7% (2010: n/a). The weighted average time for which these rates are fixed is 5.4 years (2010: 
n/a). The weighted average interest rate for the Group’s euro denominated fixed rate borrowings 
is 4.3% (2010: 5.3%). The weighted average time for which the rates are fixed is 3.8 years (2010: 
3.4 years). The weighted average interest rate for the Group’s US dollar denominated fixed rate 
borrowings is 5.4% (2010: 5.5%). The weighted average time for which the rates are fixed is 9.7 
years (2010: 12.3 years). The weighted average interest rate for the Group’s other currency fixed 
rate borrowings is 9.2% (2010: 10.1%). The weighted average time for which the rates are fixed is 
2.0 years (2010: 1.5 years).

(2) Other borrowings of £3,190 million (2010: £3,405 million) are the liabilities arising under options 

over direct and indirect interests in Vodafone Essar.

The figures shown in the tables above take into account interest rate swaps 
used to manage the interest rate profile of financial liabilities. Interest on 
floating rate borrowings is generally based on national LIBOR equivalents or 
government bond rates in the relevant currencies.

At 31 March 2011 the Group had entered into foreign exchange contracts to 
decrease its sterling, US dollar and other currency borrowings above by 
£10,198  million  and  amounts  equal  to  £374  million  and  £105  million 
respectively, and to increase its euro and Japanese yen currency borrowings 
above by amounts equal to £8,590 million and £2,141 million respectively.

At 31 March 2010 the Group had entered into foreign exchange contracts to 
decrease its sterling currency borrowings above by £8,257 million and to 
increase its euro, US dollar, Japanese yen and other currency borrowings 
above by amounts equal to £5,473 million, £1,490 million, £527 million and 
£730 million respectively.

Further protection from euro and US dollar interest rate movements is 
provided by interest rate swaps. At 31 March 2011 the Group had euro 
denominated  interest  rate  swaps  covering  the  period  March  2011  to 
September  2015  for  an  amount  equal  to  £883  million  and  US  dollar 
denominated interest swaps covering the period March 2011 to September 
2015 for an amount equal to £641 million. The average effective rate which 
has been fixed is 1.23% for euro denominated interest rate swaps and 1.73% 
in relation to US dollar denominated interest rate swaps. 

The Group has entered into euro and US dollar denominated interest rate 
futures.  The  euro  denominated  interest  rate  futures  cover  the  periods 
September 2011 to December 2011, December 2011 to March 2012, March 
2012 to June 2012 and June 2012 to September 2012 for amounts equal to 
£2,083 million, £833 million, £7,185 million and £6,811 million respectively. 
Additional cover is provided for the period March 2013 to March 2014 and 
March 2015 to March 2016 for average amounts for each period equal to 
£2,006 million and £2,331 million respectively. The US dollar denominated 
interest rate futures cover the periods June 2011 to September 2011, June 
2013  to  September  2013  and  September  2013  to  December  2013  for 
amounts  equal  to  £3,601  million,  £1,923  million  and  £833  million 
respectively. The average effective rate which has been fixed is 2.87% for 
euro denominated interest rate futures and 1.33% for US dollar denominated 
interest rate futures.

The  Group  has  entered  into  interest  rate  futures  to  alter  the  level  of 
protection against interest rate movements during some futures periods. 
During the period June 2016 to December 2016 euro denominated interest 
rate swaps will reduce the level of fixed rate debt in the Group by an amount 
equal to £833 million. US dollar denominated futures will reduce the level 
of fixed rate debt during the period March 2016 to March 2019 for an amount 
equal to £321 million. US dollar denominated interest rate futures will 
reduce the level of fixed rate debt during the periods September 2012 to 
December 2012 and December 2013 to March 2014 for amounts equal to 
£4,487 million and £1,282 million respectively.

At  31  March  2010  the  Group  had  entered  into  euro  and  US  dollar 
denominated interest rate futures. The euro denominated interest rate 
futures cover the period June 2010 to September 2010, September 2010 to 
December 2010 and December 2010 to March 2011 for amounts equal to 
£7,888 million, £8,461 million and £4,067 million respectively. The average 
effective rate which has been fixed is 1.27%. The US dollar denominated 
interest  rate  futures  cover  the  period  June  2010  to  September  2010, 
September 2010 to December 2010 and December 2010 to March 2011 for 
amounts  equal  to  £3,197  million,  £2,582  million,  and  £1,119  million 
respectively. The average effective rate which has been fixed is 0.86%.

Borrowing facilities
At  31  March  2011  the  Group’s  most  significant  committed  borrowing 
facilities comprised two bank facilities which remained undrawn throughout 
the period of €4,150 million (£3,666 million) and US$4,170 million (£2,596 
million) both expiring between four and five years (2010: two bank facilities 
of US$4,115 million (£2,709 million) and US$5,025 million (£3,308 million)), 
a US$650 million (£405 million) bank facility which expires in more than five 
years (2010: US$650 million (£428 million)), a ¥259 billion (2010: ¥259 
billion (£1,821 million)) term credit facility expired during the period, two 
loan facilities of €400 million (£353 million) and €350 million (£309 million) 
both expiring between two and five years (2010: two loan facilities of €400 
million (£356 million) and €350 million (£312 million) and a loan facility of 
€410 million (£362 million) which expires in more than five years (2010: 
€410 million (£365 million)). The €400 million and €350 million loan facilities 
were fully drawn on 14 February 2007 and 12 August 2008 respectively and 
the €410 million facility was drawn on 30 July 2010.

Under the terms and conditions of the €4,150 million and US$4,170 million 
bank facilities, lenders have the right, but not the obligation, to cancel their 
commitment 30 days from the date of notification of a change of control of 
the Company and have outstanding advances repaid on the last day of the 
current interest period.

The facility agreements provide for certain structural changes that do not 
affect the obligations of the Company to be specifically excluded from the 
definition of a change of control. This is in addition to the rights of lenders to 
cancel their commitment if the Company has committed an event of default.

The terms and conditions of the €400 million loan facility are similar to those 
of the US dollar bank facilities, with the addition that, should the Group’s 
Turkish operating company spend less than the equivalent of US$800 
million on capital expenditure, the Group will be required to repay the drawn 
amount of the facility that exceeds 50% of the capital expenditure.

The terms and conditions of the €350 million loan facility are similar to those 
of the US dollar bank facilities, with the addition that, should the Group’s 
Italian operating company spend less than the equivalent of €1,500 million 
on capital expenditure,  the  Group will  be  required to repay  the drawn 
amount of the facility that exceeds 18% of the capital expenditure.

The terms and conditions of the €410 million loan facility are similar to those 
of the US dollar bank facilities, with the addition that, should the Group’s 
German fixed line operation, spend less than the equivalent of €824 million 
on capital expenditure,  the  Group will  be  required to repay  the drawn 
amount of the facility that exceeds 50% of the capital expenditure.

 
 
 
 
 
 
Financials

Vodafone Group Plc Annual Report 2011    117

In addition to the above, certain of the Group’s subsidiaries had committed 
facilities  at  31  March  2011  of  £7,152  million  (2010:  £5,759  million)  in 
aggregate, of which £667 million (2010: £1,647 million) was undrawn. Of the 
total committed facilities £2,137 million (2010: £1,139 million) expires in less 
than one year, £3,719 million (2010: £2,880 million) expires between two 
and five years, and £1,296 million (2010: £1,740 million) expires in more than 
five years. 

Redeemable preference shares
Redeemable preference shares comprise class D and E preferred shares 
issued by Vodafone Americas, Inc. An annual dividend of US$51.43 per class 
D and E preferred share is payable quarterly in arrears. The dividend for the 
year amounted to £58 million (2010: £56 million). The aggregate redemption 
value of the class D and E preferred shares is US$1.65 billion. The holders of 
the preferred shares are entitled to vote on the election of directors and 
upon each other matter coming before any meeting of the shareholders on 
which the holders of ordinary shares are entitled to vote. Holders are entitled 
to vote on the basis of twelve votes for each share of class D or E preferred 
stock held. The maturity date of the 825,000 class D preferred shares is 
6 April 2020. The 825,000 class E preferred shares have a maturity date of 
1 April 2020. The class D and E preferred shares have a redemption price of 
US$1,000 per share plus all accrued and unpaid dividends.

23. Post employment benefits
Background
At 31 March 2011 the Group operated a number of pension plans for the 
benefit of its employees throughout the world, which vary depending on the 
conditions and practices in the countries concerned. The Group’s pension 
plans are provided through both defined benefit and defined contribution 
arrangements. Defined benefit schemes provide benefits based on the 
employees’ length of pensionable service and their final pensionable salary 
or other criteria. Defined contribution schemes offer employees individual 
funds that are converted into benefits at the time of retirement.

The Group operates defined benefit schemes in Germany, Ghana, Greece, 
India, Ireland, Italy, Turkey, the United Kingdom and the United States. 
Defined contribution pension schemes are currently provided in Australia, 
Egypt, Greece, Hungary, Ireland, Italy, Kenya, Malta, the Netherlands, New 
Zealand, Portugal, South Africa, Spain and the United Kingdom. The Group’s 
principal defined benefit pension scheme in the United Kingdom was closed 
to new entrants from 1 January 2006 and closed to future accrual by current 
members on 31 March 2010. 

Income statement expense

Defined contribution schemes
Defined benefit schemes
Total amount charged to the 
income statement (note 31)

2011 
£m 
130
4

134

2010 
£m 
110 
50 

160 

2009 
£m 
73 
40 

113 

Defined benefit schemes
The principal actuarial assumptions used for estimating the Group’s benefit 
obligations are set out below:

Weighted average actuarial 
assumptions used at 31 March:
Rate of inflation 
Rate of increase in salaries
Rate of increase in pensions in 
payment and deferred pensions
Discount rate 
Expected rates of return:
Equities 
Bonds(2)

2011(1)
% 

2010(1)
% 

2009(1)
% 

3.1
2.9

3.1
5.6

8.2 
5.1

3.5
4.6

3.5
5.7

8.5
5.1

2.6
3.7

2.6
6.3

8.4
5.7

Notes:
(1)   Figures shown represent a weighted average assumption of the individual schemes.
(2)  For the year ended 31 March 2011 the expected rate of return for bonds consisted of a 5.3% rate 
of return for corporate bonds (2010: 5.5%; 2009: 6.1%) and a 3.6% rate of return for government 
bonds (2010: 4.0%; 2009: 4.0%).

The expected return on assets assumptions are derived by considering the 
expected long-term rates of return on plan investments. The overall rate of 
return  is  a  weighted  average  of  the  expected  returns  of  the  individual 
investments made in the group plans. The long-term rates of return on 
equities are derived from considering current risk free rates of return with 
the addition of an appropriate future risk premium from an analysis of 
historic returns in various countries. The long-term rates of return on bonds 
are set in line with market yields currently available at the statement of 
financial position date.

Mortality assumptions used are consistent with those recommended by the 
individual scheme actuaries and reflect the latest available tables, adjusted 
for the experience of the Group where appropriate. The largest scheme in 
the Group is the UK scheme and the tables used for this scheme indicate a 
further life expectancy for a male/female pensioner currently aged 65 of 
23.5/24.3  years  (2010:  22.3/25.4  years,  2009:  22.0/24.8  years)  and  a 
further  life  expectancy  from  age  65  for  a  male/female  non-pensioner 
member currently aged 40 of 27.0/26.6 years (2010: 24.6/27.9 years, 2009: 
23.2/26.0 years).

Measurement of the Group’s defined benefit retirement obligations are 
particularly sensitive to changes in certain key assumptions including the 
discount rate. An increase or decrease in the discount rate of 0.5% would 
result in a £156 million decrease or a £178 million increase in the defined 
benefit obligation respectively.

Charges made to the consolidated income statement and consolidated 
statement of comprehensive income (‘SOCI’) on the basis of the assumptions 
stated above are:

Current service cost
Interest cost
Expected return on pension assets
Curtailment/settlement
Total included within staff costs 

Actuarial losses recognised 
in the SOCI
Cumulative actuarial losses 
recognised in the SOCI

2011 
£m 
12 
95 
(103)
–
4 

(190)

306 

2010 
£m 
29 
77 
(76)
20 
50 

149 

496 

2009 
£m 
46 
83 
(92)
3 
40 

220

347 

 
 
 
 
 
 
 
 
 
 
118    Vodafone Group Plc Annual Report 2011

Notes to the consolidated financial statements continued

23. Post employment benefits continued
Fair value of the assets and present value of the liabilities of the schemes
The amount included in the statement of financial position arising from the Group’s obligations in respect of its defined benefit schemes is as follows:

Movement in pension assets:
1 April
Exchange rate movements
Expected return on pension assets
Actuarial (losses)/gains
Employer cash contributions
Member cash contributions
Benefits paid
Other movements
31 March

Movement in pension liabilities:
1 April
Exchange rate movements
Arising on acquisition
Current service cost
Interest cost 
Member cash contributions
Actuarial (gains)/losses
Benefits paid
Other movements
31 March

2011 
£m 

2010
£m 

2009 
£m 

1,487 
(2)
103 
(6)
24 
5 
(51)
(2)
1,558 

1,690 
(4)
–
12 
95 
5 
(196)
(51)
(3)
1,548 

1,100 
(10)
76 
286 
133 
12 
(45)
(65)
1,487 

1,332 
(15)
–
29 
77 
12 
435 
(79)
(101)
1,690 

1,271 
50 
92 
(381)
98 
15 
(45)
–
1,100 

1,310 
69 
33 
46 
83 
15 
(161)
(45)
(18)
1,332 

An analysis of net assets/(deficits) is provided below for the Group’s principal defined benefit pension scheme in the UK and for the Group as a whole. 

Analysis of net assets/
(deficits):
Total fair value of scheme assets
Present value of funded scheme 
liabilities
Net assets/(deficit) for 
funded schemes
Present value of unfunded 
scheme liabilities
Net assets/(deficit)
Net assets/(deficit) are 
analysed as:
Assets
Liabilities

2011 
£m 

2010 
£m 

2009 
£m 

2008 
£m 

UK 
2007 
£m 

2011 
£m 

2010 
£m 

2009 
£m 

2008 
£m 

Group 
2007 
£m 

1,180 

1,131 

755 

934 

954 

1,558 

1,487 

1,100 

1,271 

1,251 

(1,127)

(1,276)

(815)

(902)

(901)

(1,488)

(1,625)

(1,196)

(1,217)

(1,194)

53 

–
53 

53 
–

(145)

–
(145)

–
(145)

(60)

(8)
(68)

–
(68)

32 

–
32 

32 
–

53 

–
53 

53 
–

(60)
10 

97 
(87)

70 

(138)

(96)

(65)
(203)

(136)
(232)

54 

(93)
(39)

57 

(98)
(41)

34 
(237)

8 
(240)

65 
(104)

82 
(123)

It is expected that contributions of £28 million will be paid into the Group’s defined benefit retirement schemes during the year ending 31 March 2012. The 
assets of the scheme are held in an external trustee administered fund.

Actual return on pension assets

Actual return on pension assets

Analysis of pension assets at 31 March is as follows:
Equities
Bonds
Property
Other

2011 
£m 
97 

% 
61.6 
36.5 
0.3 
1.6 
100.0 

2010 
£m 
362 

% 
59.6 
37.5 
0.3 
2.6 
100.0 

2009 
£m 
(289)

% 
55.6 
41.9 
0.4 
2.1 
100.0 

The schemes have no direct investments in the Group’s equity securities or in property currently used by the Group.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financials

Vodafone Group Plc Annual Report 2011    119

History of experience adjustments

Experience adjustments on pension liabilities:
Amount
Percentage of pension liabilities

Experience adjustments on pension assets:
Amount
Percentage of pension assets

24. Provisions 

1 April 2009
Exchange movements
Arising on acquisition
Amounts capitalised in the year
Amounts charged to the income statement
Utilised in the year − payments
Amounts released to the income statement
Other
31 March 2010
Exchange movements
Amounts capitalised in the year
Amounts charged to the income statement
Utilised in the year − payments
Amounts released to the income statement
Other
31 March 2011

Provisions have been analysed between current and non-current as follows: 

Current liabilities
Non-current liabilities

2011 
£m 

23 
1% 

2010 
£m 

2009 
£m 

8 
–

6 
–

2008 
£m 

(5)
–

(6)
–

286 
19% 

(381)
(35%)

(176)
(14%)

Asset 
retirement 
 obligations 
£m 
361 
(7)
–
40 
–
(3)
–
(21)
370 
(4)
4 
–
(8)
–
(47)
315 

Other 
provisions 
£m 
545 
(6)
20 
–
259 
(157)
(37)
–
624 
(12)
–
300 
(193)
(59)
66 
726 

2011 
£m 
559 
482 
1,041 

2007 
£m 

(2)
–

26 
2% 

Total 
£m 
906 
(13)
20 
40 
259 
(160)
(37)
(21)
994 
(16)
4 
300 
(201)
(59)
19 
1,041 

2010 
£m 
497 
497 
994 

Asset retirement obligations
In the course of the Group’s activities, a number of sites and other assets are utilised which are expected to have costs associated with exiting and ceasing 
their use. The associated cash outflows are generally expected to occur at the dates of exit of the assets to which they relate, which are long-term in nature.

Other provisions
Included within other provisions are provisions for legal and regulatory disputes and amounts provided for property and restructuring costs. The Group is 
involved in a number of legal and other disputes, including notification of possible claims. The directors of the Company, after taking legal advice, have 
established provisions after taking into account the facts of each case. The timing of cash outflows associated with legal claims cannot be reasonably 
determined. For a discussion of certain legal issues potentially affecting the Group, refer to note 28. The associated cash outflows for restructuring costs 
are substantially short-term in nature. The timing of the cash flows associated with property is dependent upon the remaining term of the associated lease.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
120    Vodafone Group Plc Annual Report 2011

Notes to the consolidated financial statements continued

25. Trade and other payables

Included within non-current liabilities:
Other payables
Accruals and deferred income
Derivative financial instruments

Included within current liabilities:
Trade payables
Amounts owed to associates
Other taxes and social security payable
Other payables
Accruals and deferred income
Derivative financial instruments

2011 
£m 

80 
329 
395 
804 

2010 
£m 

76 
379 
361 
816 

4,453 
23 
1,140 
520 
8,409 
153 
14,698 

3,254 
17 
998 
650 
9,064 
99 
14,082 

The carrying amounts of trade and other payables approximate their fair value. The fair values of the derivative financial instruments are calculated by 
discounting the future cash flows to net present values using appropriate market interest and foreign currency rates prevailing at 31 March. 

Included within “Derivative financial instruments”: 
Fair value through the income statement (held for trading):

Interest rate swaps
Foreign exchange swaps

Fair value hedges:

Interest rate swaps

26. Reconciliation of net cash flow from operating activities 

Profit for the financial year 
Adjustments for: 

Share-based payments 
Depreciation and amortisation 
Loss on disposal of property, plant and equipment 
Share of result in associates 
Impairment losses 
Other income and expense 
Non-operating income and expense 
Investment income 
Financing costs 
Income tax expense 
(Increase)/decrease in inventory 
(Increase)/decrease in trade and other receivables 
Increase/(decrease) in trade and other payables 

Cash generated by operations 
Tax paid 
Net cash flow from operating activities 

2011 
£m

2010 
£m

342 
153 
495 

53 
548 

330 
95 
425 

35 
460 

2011
£m
7,870 

2010
£m
8,618 

2009
£m
3,080 

156 
7,876 
91 
(5,059)
6,150 
16 
(3,022)
(1,309)
429 
1,628 
(107)
(387)
1,060 
15,392 
(3,397)
11,995 

150 
7,910 
101 
(4,742)
2,100 
(114)
10 
(716)
1,512 
56 
2 
(714)
1,164 
15,337 
(2,273)
13,064 

128 
6,814 
10 
(4,091)
5,900 
–
44 
(795)
2,419 
1,109 
81 
80 
(145)
14,634 
(2,421)
12,213 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financials

Vodafone Group Plc Annual Report 2011    121

27. Commitments
Operating lease commitments
The Group has entered into commercial leases on certain properties, network infrastructure, motor vehicles and items of equipment. The leases have 
various terms, escalation clauses, purchase options and renewal rights, none of which are individually significant to the Group.

Future minimum lease payments under non-cancellable operating leases comprise: 

Within one year
In more than one year but less than two years
In more than two years but less than three years
In more than three years but less than four years
In more than four years but less than five years
In more than five years

2011 
£m 
1,225 
958 
746 
638 
602 
2,344 
6,513 

2010 
£m 
1,200 
906 
776 
614 
512 
2,235 
6,243 

The total of future minimum sublease payments expected to be received under non-cancellable subleases is £240 million (2010: £246 million). 

Capital commitments

Contracts placed for future capital expenditure not provided in the 
financial statements(1)

Note:
(1)  Commitment includes contracts placed for property, plant and equipment and intangible assets. 

Company and subsidiaries 
2010 
£m 

2011 
£m 

Share of joint ventures 
2010 
£m 

2011
£m 

2011 
£m 

Group
2010
£m 

1,786 

1,800 

338 

219 

2,124 

2,019 

The commitments of Cellco Partnership (‘Cellco’), which trades under the name of Verizon Wireless, are disclosed within the consolidated financial 
statements of Cellco for the year ended 31 December 2010, which are included as an exhibit to our 2011 annual report on Form 20-F filed with the SEC.

28. Contingent liabilities

Performance bonds
Credit guarantees – third party indebtedness
Other guarantees and contingent liabilities

2011 
£m 
94 
114 
1,527 

2010 
£m 
246 
76 
496 

Performance bonds
Performance bonds require the Group to make payments to third parties in the event that the Group does not perform what is expected of it under the 
terms of any related contracts or commercial arrangements.

Credit guarantees – third party indebtedness
Credit guarantees comprise guarantees and indemnities of bank or other facilities including those in respect of the Group’s associates and investments.

Other guarantees and contingent liabilities
Other guarantees principally comprise commitments to the India Supreme Court of INR 85 billion (£1,188 million) in relation to the taxation matter 
discussed on page 122. The Group has pledged money market funds (£1,387 million) for this guarantee.

The Group also enters into lease arrangements in the normal course of business which are principally in respect of land, buildings and equipment. Further 
details on the minimum lease payments due under non-cancellable operating lease arrangements can be found in note 27.

The Company has covenanted to provide security in favour of the Trustee of the Vodafone Group UK Pension Scheme whilst there is a funding deficit in 
the scheme. The initial security was in the form of a Japanese law share pledge over 400,000 class 1 preferred shares of ¥200,000 in BB Mobile Corp. During 
the year, the Company and trustee agreed to replace the initial security with a charge over UK index linked gilts (‘ILG’) held by the Company. A charge in 
favour of the Trustee was agreed over ILG 2016 with a notional value of £100 million and ILG 2013 with a notional value of £48.9 million. The security may 
be replaced either on a voluntary or mandatory basis. As and when alternative security is provided, the Company has agreed that the security cover should 
include additional headroom of 33%, although if cash is used as the security asset the ratio will revert to 100% of the relevant liabilities or where the 
proposed replacement security asset is listed on an internationally recognised stock exchange in certain defined core jurisdictions, the trustee may decide 
to agree a lower ratio than 133%.

 
 
 
 
 
 
 
 
 
122    Vodafone Group Plc Annual Report 2011

Notes to the consolidated financial statements continued

adjudication on the facts with permission granted to VIHBV to appeal that 
decision  back  to  the  High  Court  should  VIHBV  disagree  with  the  tax 
authority’s findings. On 30 October 2009 VIHBV received a notice from the 
tax authority requiring VIHBV to show cause as to why it believed that the 
tax authority did not have competent jurisdiction to proceed against VIHBV 
for the default of non-deduction of withholding tax from consideration paid 
to HTIL. VIHBV provided a response on 29 January 2010. On 31 May 2010 
VIHBV received an order from the Indian tax authority confirming their view 
that they did have jurisdiction to proceed against VIHBV as well as a further 
notice alleging that VIHBV should be treated as the agent of HTIL for the 
purpose of recovering tax on the transaction. VIHBV appealed this ruling to 
the Bombay High Court. On 8 September 2010 the Bombay High Court 
ruled  that  the  tax  authority  had  jurisdiction  to  decide  whether  the 
transaction or some part of the transaction could be taxable in India. VIHBV 
appealed this decision to the Supreme Court on 14 September 2010. A 
hearing before the Supreme Court took place on 27 September 2010 at 
which the Supreme Court noted the appeal and asked the tax authority to 
quantify  any  liability.  On  22  October  2010  the  Indian  tax  authority 
quantified the alleged tax liability and issued a demand for payment of INR 
112.2 billion (£1.6 billion) of tax and interest. VIHBV has contested the 
amount of such demand both on the basis of the calculation and on the 
basis that no tax was due in any event. On 15 November 2010 VIHBV was 
asked to make a deposit with the Supreme Court of INR 25 billion (£356 
million) and provide a guarantee for INR 85 billion (£1,188 million) pending 
final adjudication of the case, which request it duly complied with. The 
Supreme Court will now hear the appeal on the issue of jurisdiction as well 
as on the challenge to quantification on 19 July 2011. On 23 March 2011 
VIHBV received a notice requesting it to explain why it should not be liable 
for penalties of up to 100% of any tax found due for alleged failure to 
withhold. On 15 April 2011 the Supreme Court, in response to an application 
made  by  VIHBV,  allowed  the  Indian  tax  authority  to  continue  its 
investigations into the application of penalties but stayed the Indian tax 
authorities  from  enforcing  any  liability  until  after  the  outcome  of  the 
Supreme Court hearing scheduled for 19 July 2011. After investigations, on 
29 April 2011, the Indian tax authority raised an order alleging penalties 
were due but noting that these will not be enforced in line with the Supreme 
Court stay. In addition, the separate proceedings taken against VIHBV to 
seek to treat it as an agent of HTIL in respect of its alleged tax on the same 
transaction have been deferred until the outcome in the first matter is 
known. VEL’s case also continues to be stayed pending the outcome of the 
VIHBV Supreme Court hearing. VIHBV believes that neither it nor any other 
member of the Group is liable for such withholding tax, or is liable to be 
made an agent of HTIL; however, the outcome of the proceedings remains 
uncertain and such proceedings may or may not dispose of the matter in 
its  entirety  and  there  can  be  no  assurance  that  any  outcome  will  be 
favourable to VIHBV or the Group.

In light of the uncertainty created by the Indian tax authority’s actions as set 
out above, VIHBV, through its indirect wholly owned subsidiary Euro Pacific 
Securities Ltd, has sought confirmation from the Authority for Advanced 
Rulings (‘AAR’) in India on whether tax should be withheld in respect of 
consideration payable on the acquisition of Essar Group’s (‘Essar’) offshore 
holding in VEL. A ruling from the AAR is expected by the end of May 2011 at 
the latest. The Group does not believe that there is any legal requirement to 
withhold tax in respect of these transactions but if, contrary to expectations, 
the  AAR  directs  tax  to  be  withheld,  this  amount  is  anticipated  to  be 
approximately an additional US$1 billion.

28. Contingent liabilities continued
Legal proceedings 
The Company and its subsidiaries are currently, and may be from time to 
time, involved in a number of legal proceedings, including inquiries from, or 
discussions  with,  governmental  authorities  that  are  incidental  to  their 
operations.  However,  save  as  disclosed  below,  the  Company  and  its 
subsidiaries are not currently involved in any legal or arbitration proceedings 
(including any governmental proceedings which are pending or known to 
be contemplated) which may have, or have had in the 12 months preceding 
the  date  of  this  report,  a  significant  effect  on  the  financial  position  or 
profitability of the Company and its subsidiaries. With the exception of the 
Vodafone  2  enquiry,  due  to  inherent  uncertainties,  no  accurate 
quantification of any cost, or timing of such cost, which may arise from any 
of the legal proceedings outlined below can be made.

The Company was one of a number of co-defendants in four actions filed in 
2001 and 2002 in the Superior Court of the District of Columbia in the 
United States alleging personal injury, including brain cancer, from mobile 
phone use. The Company is not aware that the health risks alleged in such 
personal injury claims have been substantiated and vigorously defends such 
claims. In August 2007 the trial court dismissed all four actions against the 
Company on the basis of the federal pre-emption doctrine. On 29 October 
2009 the District of Columbia Court of Appeals ruled on the plaintiffs’ appeal 
of the trial court’s dismissal of all claims in the action on the basis of the 
federal pre-emption doctrine. The Court of Appeals has upheld the dismissal 
of most claims. However, the decision permits the plaintiffs to continue any 
claims alleging i) injuries in respect of mobile phones purchased before 1 
August 1996 (the date of the Federal Communication Commission’s Specific 
Absorption Rate standard (‘FCC standard’)); ii) injuries in respect of mobile 
phones alleged not to have complied with the FCC standard; and iii) fraud 
and misrepresentation in respect of the sale or marketing of mobile phones 
in question. The cases were returned to the trial court to be adjudicated in 
accordance with the Court of Appeals’ decision and on 3 May 2010 plaintiffs 
in the four actions filed amended complaints with the Superior Court. 
The defendants filed a motion to dismiss the amended complaints on 
30 July 2010. The plaintiffs in these four actions have agreed to dismiss 
the  Company  from  the  actions  on  jurisdiction  grounds.  However,  the 
plaintiffs have reserved the right to re-commence the actions against the 
Company if evidence supporting an assertion of jurisdiction were to emerge. 
On 30 September 2010 the plaintiffs filed a stipulation for the voluntary 
dismissal of the Company and the order granting the stipulation dismissing 
the  Company  without  prejudice  was  entered  on  the  court  record  on 
5 October 2010.

On 22 July 2010 the Company settled the Vodafone 2 CFC case with HMRC 
by  agreeing  to  pay  £1.25  billion  (comprising  £800  million  in  the  2011 
financial year, with the balance to be paid in instalments over the following 
five years) in respect of all outstanding CFC issues from 2001 to date. It was 
also agreed that no further UK CFC tax liabilities will arise in the near future 
under current legislation. Longer term, no CFC liabilities are expected to 
arise as a consequence of the likely reforms of the CFC regime due to the 
facts established in this agreement.

Vodafone Essar Limited (‘VEL’) and Vodafone International Holdings B.V. 
(‘VIHBV’)  each  received  notices  in  August  2007  and  September  2007 
respectively, from the Indian tax authority alleging potential liability in 
connection with alleged failure by VIHBV to deduct withholding tax from 
consideration paid to the Hutchison Telecommunications International 
Limited group (‘HTIL’) in respect of HTIL’s gain on its disposal to VIHBV of its 
interests in a wholly-owned subsidiary that indirectly holds interests in VEL. 
Following the receipt of such notices, VEL and VIHBV each filed writs 
seeking orders that their respective notices be quashed and that the tax 
authority take no further steps under the notices. Initial hearings were held 
before the Bombay High Court and in the case of VIHBV the High Court 
admitted the writ for final hearing in June 2008. In December 2008 the 
High Court dismissed VIHBV’s writ. VIHBV subsequently filed a special leave 
petition to the Supreme Court to appeal the High Court’s dismissal of the 
writ. On 23 January 2009 the Supreme Court referred the question of the 
tax authority’s jurisdiction to seek to pursue tax back to the tax authority for 

Financials

Vodafone Group Plc Annual Report 2011    123

29. Directors and key management compensation
Directors
Aggregate emoluments of the directors of the Company were as follows: 

Salaries and fees 
Incentive schemes 
Other benefits(1)

Notes: 
(1)  Includes the value of the cash allowance taken by some individuals in lieu of pension contributions.
(2)  Includes the value of payments in respect of loss of office and relocation to the US.

2011 
£m 
5 
3 
1 
9 

2010 
£m 
5 
3 
1 
9 

2009 
£m 
4
2
1(2)
7

The aggregate gross pre-tax gain made on the exercise of share options in the year ended 31 March 2011 by directors who served during the year was £nil 
(2010: £1 million, 2009: £nil).

Further details of directors’ emoluments can be found in “Directors’ remuneration” on pages 62 to 73.

Key management compensation
Aggregate compensation for key management, being the directors and members of the Executive Committee, was as follows: 

Short-term employee benefits
Post-employment benefits – defined contribution schemes
Share-based payments

2011 
£m 
18 
1 
22 
41 

2010 
£m 
21 
1 
20 
42 

2009 
£m 
17 
1 
14 
32 

30. Related party transactions
The Group’s related parties are its joint ventures (see note 13), associates (see note 14), pension schemes, directors and Executive Committee members. 
Group contributions to pension schemes are disclosed in note 23. Compensation paid to the Company’s Board and members of the Executive Committee 
is disclosed in note 29.

Transactions with joint ventures and associates
Related party transactions with the Group’s joint ventures and associates primarily comprise fees for the use of products and services including network 
airtime and access charges, and cash pooling arrangements.

No related party transactions have been entered into during the year which might reasonably affect any decisions made by the users of these consolidated 
financial statements except as disclosed below. Transactions between the Company and its joint ventures are not material to the extent that they have not 
been eliminated through proportionate consolidation or disclosed below.

Sales of goods and services to associates 
Purchase of goods and services from associates 
Purchase of goods and services from joint ventures 
Net interest receivable from joint ventures(1)

Trade balances owed: 

by associates 
to associates 
by joint ventures 
to joint ventures 

Other balances owed by joint ventures(1)

2011
£m
327 
171 
206 
(14)

52 
23 
27 
67 
176 

2010
£m
281 
159 
194 
(44)

24 
17 
27 
40 
751 

2009
£m
205 
223 
57 
(18)

50 
18 
10 
33 
311 

Note:
(1)  Amounts arise primarily through Vodafone Italy, Vodafone Hutchison Australia and Indus Towers and represent amounts not eliminated on consolidation. Interest is paid in line with market rates.

Amounts owed by and owed to associates are disclosed within notes 17 and 25. Dividends received from associates are disclosed in the consolidated statement 
of cash flows.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
124    Vodafone Group Plc Annual Report 2011

Notes to the consolidated financial statements continued

30. Related party transactions continued
Transactions with directors other than compensation
During the three years ended 31 March 2011, and as of 16 May 2011, neither any director nor any other executive officer, nor any associate of any director 
or any other executive officer, was indebted to the Company.

During the three years ended 31 March 2011, and as of 16 May 2011, the Company has not been a party to any other material transaction, or proposed 
transactions, in which any member of the key management personnel (including directors, any other executive officer, senior manager, any spouse or 
relative of any of the foregoing or any relative of such spouse) had or was to have a direct or indirect material interest.

31. Employees
The average employee headcount during the year by nature of activity and by segment is shown below. During the year the Group changed its organisation 
structure. The information on employees by segment are presented on the revised basis, with prior years amended to conform to the current year presentation.

By activity:
Operations
Selling and distribution
Customer care and administration

By segment:
Germany
Italy
Spain
UK
Other Europe
Europe

India
Vodacom
Other Africa, Middle East and Asia Pacific
Africa, Middle East and Asia Pacific

Non-Controlled Interests and Common Functions
Total

The cost incurred in respect of these employees (including directors) was: 

Wages and salaries
Social security costs
Share-based payments (note 20)
Other pension costs (note 23)

2011 
Employees 

2010 
Employees 

2009 
Employees 

14,171 
28,311 
41,380 
83,862 

14,099 
27,398 
43,493 
84,990 

13,889 
25,174 
40,034 
79,097 

12,594 
6,121 
4,389 
8,174 
18,953 
50,231 

10,743 
7,320 
10,896 
28,959 

13,507 
6,207 
4,326 
9,766 
18,582 
52,388 

10,132 
6,833 
10,887 
27,852 

13,788 
6,247 
4,354 
10,350 
19,015 
53,754 

8,674 
3,246 
9,525 
21,445 

4,672 
83,862 

4,750 
84,990 

3,898 
79,097 

2011 
£m 
2,960 
392 
156 
134 
3,642 

2010 
£m 
3,045 
415 
150 
160 
3,770 

2009 
£m 
2,607 
379 
128 
113 
3,227 

32. Subsequent events
SFR
On 3 April 2011 the Group announced an agreement to sell its entire 44% shareholding in SFR to Vivendi for cash consideration of €7.75 billion (£6.8 billion). 
The Group will also receive a final dividend from SFR of €200 million (£176 million) on completion of the transaction. 

Subject to customary competition authority and regulatory approvals, the transaction is expected to complete during the second calendar quarter of 2011. 

At 31 March 2011 the SFR investment had a carrying value of £4.2 billion and was reported within the Non-Controlled Investments and Common 
Functions segment. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financials

Vodafone Group Plc Annual Report 2011    125

Audit report on the Company financial statements

Opinion on other matters prescribed by the  
Companies Act 2006
In our opinion:

 ■ the part of the directors’ remuneration report to be audited has been 
properly prepared in accordance with the Companies Act 2006; and
 ■  the information given in the directors’ report for the financial year for 
which the financial statements are prepared is consistent with the parent 
company financial statements.

Matters on which we are required to report by exception
We have nothing to report in respect of the following matters where the 
Companies Act 2006 requires us to report to you if, in our opinion:

 ■ adequate accounting records have not been kept by the parent company, 
or returns adequate for our audit have not been received from branches 
not visited by us; or

 ■  the parent company financial statements and the part of the Directors’ 
Remuneration  Report  to  be  audited  are  not  in  agreement  with  the 
accounting records and returns; or

 ■  certain disclosures of directors’ remuneration specified by law are not 

made; or

 ■  we have not received all the information and explanations we require for 

our audit.

Other matter 
We have reported separately on the consolidated financial statements of 
Vodafone Group Plc for the year ended 31 March 2011. 

Panos Kakoullis FCA (Senior Statutory Auditor)
for and on behalf of Deloitte LLP
Chartered Accountants and Statutory Auditor
London
United Kingdom
17 May 2011

Independent auditor’s report to the members 
of Vodafone Group Plc 
We have audited the parent company financial statements of Vodafone 
Group Plc for the year ended 31 March 2011 which comprise the balance 
sheet and the related notes 1 to 11. The financial reporting framework 
that has been applied in their preparation is applicable law and United 
Kingdom Accounting Standards (United Kingdom Generally Accepted 
Accounting Practice).

This  report  is  made  solely  to  the  Company’s  members,  as  a  body,  in 
accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit 
work  has  been  undertaken  so  that  we  might  state  to  the  Company’s 
members those matters we are required to state to them in an auditor’s 
report and for no other purpose. To the fullest extent permitted by law, we 
do not accept or assume responsibility to anyone other than the Company 
and the Company’s members as a body, for our audit work, for this report, or 
for the opinions we have formed.

Respective responsibilities of directors and auditor
As explained more fully in the directors’ statement of responsibilities, the 
directors are responsible for the preparation of the parent company financial 
statements and for being satisfied that they give a true and fair view. 

Our responsibility is to audit and express an opinion on the parent company 
financial statements in accordance with applicable law and International 
Standards on Auditing (UK and Ireland). Those standards require us to 
comply with the Auditing Practices Board’s Ethical Standards for Auditors.

Scope of the audit of the financial statements
An audit involves obtaining evidence about the amounts and disclosures in 
the financial statements sufficient to give reasonable assurance that the 
financial statements are free from material misstatement, whether caused 
by fraud or error. This includes an assessment of: whether the accounting 
policies are appropriate to the parent company’s circumstances and have 
been consistently applied and adequately disclosed; the reasonableness of 
significant accounting estimates made by the directors; and the overall 
presentation of the financial statements. In addition, we read all the financial 
and non-financial information in the annual report to identify material 
inconsistencies with the audited financial statements. If we become aware 
of any apparent material misstatements or inconsistencies we consider the 
implications for our report.

Opinion on financial statements
In our opinion the parent company financial statements:

 ■ give a true and fair view of the state of the parent company’s affairs as at 

31 March 2011;

 ■ have  been  properly  prepared  in  accordance  with  United  Kingdom 

Generally Accepted Accounting Practice; and

 ■ have  been  prepared  in  accordance  with  the  requirements  of  the 

Companies Act 2006.

126    Vodafone Group Plc Annual Report 2011

Company financial statements of Vodafone Group Plc

at 31 March

Fixed assets
Shares in Group undertakings
Current assets
Debtors: amounts falling due after more than one year
Debtors: amounts falling due within one year
Other investments
Cash at bank and in hand

Creditors: amounts falling due within one year
Net current assets
Total assets less current liabilities
Creditors: amounts falling due after more than one year

Capital and reserves
Called up share capital
Share premium account
Capital redemption reserve
Capital reserve
Other reserves
Own shares held
Profit and loss account
Equity shareholders’ funds

Note

2011 
£m

2010 
£m

3 

65,112 

65,085 

1,756 

4 
1,914 
4  133,550  116,905 
388 
5 
64 
24 
1,430 
136,800  119,231 
(78,185)
(94,151)
41,046 
42,649 
107,761  106,131 
(23,840)
(21,760)
82,291 
86,001 

6 

6 

7 
9 
9 
9 
9 
9 
9 

4,082 
43,028 
10,172 
88 
1,015 
(8,202)
35,818 
86,001 

4,153 
43,011 
10,101 
88 
988 
(7,827)
31,777 
82,291 

The Company financial statements were approved by the Board of directors on 17 May 2011 and were signed on its behalf by:

Vittorio Colao 
Chief Executive 

Andy Halford
Chief Financial Officer

The accompanying notes are an integral part of these financial statements.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financials

Vodafone Group Plc Annual Report 2011    127

Notes to the Company financial statements

1. Basis of preparation 
The  separate  financial  statements  of  the  Company  are  drawn  up  in 
accordance with the Companies Act 2006 and UK GAAP.

The  preparation  of  Company  financial  statements  in  conformity  with 
generally accepted accounting principles requires management to make 
estimates and assumptions that affect the reported amounts of assets and 
liabilities and disclosure of contingent assets and liabilities at the date of the 
Company financial statements and the reported amounts of revenue and 
expenses during the reporting period. Actual results could differ from those 
estimates. The estimates and underlying assumptions are reviewed on an 
ongoing basis. Revisions to accounting estimates are recognised in the 
period in which the estimate is revised if the revision affects only that period 
or in the period of the revision and future periods if the revision affects both 
current and future periods.

As permitted by section 408(3) of the Companies Act 2006, the profit and 
loss account of the Company is not presented in this annual report. These 
separate financial statements are not intended to give a true and fair view of 
the profit or loss or cash flows of the Company. The Company has not 
published its individual cash flow statement as its liquidity, solvency and 
financial adaptability are dependent on the Group rather than its own cash flows.

The Company has taken advantage of the exemption contained in FRS 8 
“Related Party Disclosures” and has not reported transactions with fellow 
Group undertakings.

Exchange differences arising on the settlement of monetary items, and on 
the retranslation of monetary items, are included in the profit and loss 
account for the period. Exchange differences arising on the retranslation of 
non-monetary items carried at fair value are included in the profit and loss 
account for the period. 

Borrowing costs
All borrowing costs are recognised in the profit and loss account in the 
period in which they are incurred.

Taxation
Current tax, including UK corporation tax and foreign tax, is provided at 
amounts expected to be paid (or recovered) using the tax rates and laws that 
have been enacted or substantively enacted by the balance sheet date.

Deferred tax is provided in full on timing differences that exist at the balance 
sheet date and that result in an obligation to pay more tax, or a right to pay 
less tax in the future. The deferred tax is measured at the rate expected to 
apply in the periods in which the timing differences are expected to reverse, 
based on the tax rates and laws that are enacted or substantively enacted at 
the balance sheet date. Timing differences arise from the inclusion of items 
of income and expenditure in taxation computations in periods different 
from those in which they are included in the Company financial statements. 
Deferred tax assets are recognised to the extent that it is regarded as more 
likely than not that they will be recovered. Deferred tax assets and liabilities 
are not discounted.

The Company has taken advantage of the exemption contained in FRS 29 
“Financial Instruments: Disclosures” and has not produced any disclosures 
required by that standard, as disclosures that comply with FRS 29 are 
available  in  the  Vodafone  Group  Plc  annual  report  for  the  year  ended 
31 March 2011.

Financial instruments
Financial assets and financial liabilities, in respect of financial instruments, 
are recognised on the company balance sheet when the Company becomes 
a party to the contractual provisions of the instrument.

2. Significant accounting policies
The Company’s significant accounting policies are described below.

Accounting convention
The Company financial statements are prepared under the historical cost 
convention and in accordance with applicable accounting standards of the 
UK Accounting Standards Board and pronouncements of the Urgent Issues 
Task Force.

Investments 
Shares  in  Group  undertakings  are  stated  at  cost  less  any  provision 
for impairment.

The Company assesses investments for impairment whenever events or 
changes in circumstances indicate that the carrying value of an investment 
may not be recoverable. If any such indication of impairment exists, the 
Company makes an estimate of the recoverable amount. If the recoverable 
amount of the cash-generating unit is less than the value of the investment, 
the investment is considered to be impaired and is written down to its 
recoverable amount. An impairment loss is recognised immediately in the 
profit and loss account.

For available-for-sale investments, gains and losses arising from changes in 
fair value are recognised directly in equity, until the investment is disposed 
of or is determined to be impaired, at which time the cumulative gain or loss 
previously recognised in equity, determined using the weighted average 
cost method, is included in the net profit or loss for the period.

Foreign currencies 
Transactions  in  foreign  currencies  are  initially  recorded  at  the  rates  of 
exchange prevailing on the dates of the transactions. Monetary assets and 
liabilities  denominated  in  foreign  currencies  are  retranslated  into  the 
Company’s functional currency at the rates prevailing on the balance sheet 
date. Non-monetary items carried at fair value that are denominated in 
foreign currencies are retranslated at the rates prevailing on the initial 
transaction dates. Non-monetary items measured in terms of historical cost 
in a foreign currency are not retranslated.

Financial liabilities and equity instruments
Financial liabilities and equity instruments issued by the Company are 
classified according to the substance of the contractual arrangements 
entered  into  and  the  definitions  of  a  financial  liability  and  an  equity 
instrument. An equity instrument is any contract that evidences a residual 
interest in the assets of the Company after deducting all of its liabilities and 
includes  no  obligation  to  deliver  cash  or  other  financial  assets.  The 
accounting  policies  adopted  for  specific  financial  liabilities  and  equity 
instruments are set out below.

Capital market and bank borrowings
Interest bearing loans and overdrafts are initially measured at fair value 
(which is equal to cost at inception) and are subsequently measured at 
amortised cost using the effective interest rate method, except where they 
are identified as a hedged item in a fair value hedge. Any difference between 
the proceeds net of transaction costs and the settlement or redemption of 
borrowings is recognised over the term of the borrowing.

Equity instruments
Equity instruments issued by the Company are recorded at the proceeds 
received, net of direct issuance costs.

Derivative financial instruments and hedge accounting
The Company’s activities expose it to the financial risks of changes in foreign 
exchange rates and interest rates. 

The use of financial derivatives is governed by the Group’s policies approved 
by the Board of directors, which provide written principles on the use of 
financial derivatives consistent with the Group’s risk management strategy.

Derivative financial instruments are initially measured at fair value on the 
contract  date  and  are  subsequently  remeasured  to  fair  value  at  each 
reporting date. The Company designates certain derivatives as hedges of 
the change of fair value of recognised assets and liabilities (‘fair value 
hedges’). Hedge accounting is discontinued when the hedging instrument 
expires or is sold, terminated or exercised, no longer qualifies for hedge 
accounting or the Company chooses to end the hedging relationship.

128    Vodafone Group Plc Annual Report 2011

Notes to the Company financial statements continued

2. Significant accounting policies continued
Fair value hedges
The Company’s policy is to use derivative instruments (primarily interest rate swaps) to convert a proportion of its fixed rate debt to floating rates in order 
to hedge the interest rate risk arising, principally, from capital market borrowings.

The Company designates these as fair value hedges of interest rate risk with changes in fair value of the hedging instrument recognised in the profit and 
loss account for the period together with the changes in the fair value of the hedged item due to the hedged risk, to the extent the hedge is effective. The 
ineffective portion is recognised immediately in the profit and loss account.

Share-based payments
The Group operates a number of equity settled share-based compensation plans for the employees of subsidiaries using the Company’s equity instruments. 
The fair value of the compensation given in respect of these share-based compensation plans is recognised as a capital contribution to the Company’s 
subsidiaries over the vesting period. The capital contribution is reduced by any payments received from subsidiaries in respect of these share-based payments.

Dividends paid and received
Dividends paid and received are included in the Company financial statements in the period in which the related dividends are actually paid or received 
or, in respect of the Company’s final dividend for the year, approved by shareholders.

Pensions
The Company is the sponsoring employer of the Vodafone Group pension scheme, a defined benefit pension scheme. The Company is unable to identify 
its share of the underlying assets and liabilities of the Vodafone Group pension scheme on a consistent and reasonable basis. Therefore, the Company has 
applied the guidance within FRS 17 to account for defined benefit schemes as if they were defined contribution schemes and recognise only the 
contribution payable each year. The Company had no contributions payable for the years ended 31 March 2011 and 31 March 2010.

3. Fixed assets
Shares in Group undertakings

Cost:
1 April 2010
Capital contributions arising from share-based payments 
Contributions received in relation to share-based payments
31 March 2011

Amounts provided for:
1 April 2010
Amounts provided for during the year 
31 March 2011

Net book value:
31 March 2010
31 March 2011

At 31 March 2011 the Company had the following principal subsidiary:

Name
Vodafone European Investments 

4. Debtors

Amounts falling due within one year:
Amounts owed by subsidiaries
Taxation recoverable
Other debtors

Amounts falling due after more than one year:
Deferred taxation
Other debtors

£m

70,716 
156 
(129)
70,743 

5,631 
–
5,631 

65,085 
65,112 

Country of

Percentage
Principal activity incorporation  shareholding
100 

England

Holding company

2011 
£m

2010
£m

133,246  116,521 
200 
184 
133,550  116,905 

158 
146 

2 
1,754 
1,756 

12 
1,902 
1,914 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financials

Vodafone Group Plc Annual Report 2011    129

5. Other investments

Investments

2011 
£m
64

2010 
£m
388 

The short-term investments at 31 March 2010 were classified as available-for-sale and consisted of index linked government bonds which were held 
on an effective floating rate basis.

6. Creditors

Amounts falling due within one year:
Bank loans and other loans
Amounts owed to subsidiaries
Taxation payable
Other creditors
Accruals and deferred income

Amounts falling due after more than one year:
Other loans
Other creditors

2011 
£m

2010 
£m

4,739 
89,194 
–
166 
52 
94,151 

4,360 
73,663 
31 
111 
20 
78,185 

21,367 
393 
21,760 

23,488 
352 
23,840 

Included in amounts falling due after more than one year are other loans of £10,191 million, which are due in more than five years from 1 April 2011 and 
are payable otherwise than by instalments. Interest payable on these loans ranges from 2.15% to 8.125%. 

7. Share capital

Ordinary shares of 113/7 US cents each allotted, issued and fully paid:(1)(2)(3)
1 April 
Allotted during the year 
Cancelled during the year 
31 March 

 Number

57,809,246,732 
1,876,697 
(1,000,000,000)
56,811,123,429 

2011
£m

4,153 
–
(71)
4,082 

 Number

57,806,283,716 
2,963,016 
–
57,809,246,732 

2010
£m

4,153 
–
–
4,153 

Notes:
(1)  50,000 (2010: 50,000) 7% cumulative fixed rate shares of £1 each were allotted, issued and fully paid by the Company.
(2) The concept of authorised share capital was abolished under the Companies Act 2006, with effect from 1 October 2009, and consequential amendments to the Company’s articles of association 

removing all references to authorised share capital were approved by shareholders at the 2010 annual general meeting.

(3) At 31 March 2011 the Company held 5,233,597,599 (2010: 5,146,112,159) treasury shares with a nominal value of £376 million (2010: £370 million). 

Allotted during the year

UK share awards and option scheme awards
US share awards and option scheme awards
Total for share awards and option scheme awards

Number
35,557 
1,841,140 
1,876,697 

Nominal
value
£m
–
–
–

Net
proceeds
£m
– 
3 
3 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
130    Vodafone Group Plc Annual Report 2011

Notes to the Company financial statements continued

8. Share-based payments
The Company currently uses a number of equity settled share plans to grant options and shares to the directors and employees of its subsidiaries, as 
listed below.

Share option plans
 ■ Vodafone Group savings related and sharesave plans
 ■ Vodafone Group executive plans
 ■ Vodafone Group 1999 Long-Term Stock Incentive Plan and ADSs
 ■ Other share option plans

Share plans
 ■ Share Incentive Plan
 ■ Other share plans

At 31 March 2011 the Company had 171 million ordinary share options outstanding (2010: 266 million) and 1 million ADS options outstanding (2010: 1 million).

The Company has made a capital contribution to its subsidiaries in relation to share-based payments. At 31 March 2011 the cumulative capital contribution 
net of payments received from subsidiaries was £386 million (31 March 2010: £359 million). During the year ended 31 March 2011 the capital contribution 
arising from share-based payments was £156 million (2010: £150 million), with payments of £129 million (2010: £119 million) received from subsidiaries. 

Full details of share-based payments, share option schemes and share plans are disclosed in note 20 to the consolidated financial statements.

9. Reserves and reconciliation of movements in equity shareholders’ funds

1 April 2010
Allotment of shares
Own shares released on vesting of share awards
Profit for the financial year
Dividends
Capital contribution given relating to share-based 
payments
Contribution received relating to share-based payments
Purchase of own shares
Cancellation of own shares held
Other movements
31 March 2011

Share
capital
£m
4,153 
– 
– 
– 
– 

– 
– 
– 
(71)
– 
4,082 

Share
premium 
account
£m
43,011 
3 
– 
– 
– 

– 
– 
– 
– 
14 
43,028 

Capital 
redemption 
reserve
£m
10,101 
– 
– 
– 
– 

– 
– 
– 
71 
– 
10,172 

Capital 
reserve
£m
88 
– 
– 
– 
– 

– 
– 
– 
– 
– 
88 

Other
reserves
£m
988 
– 
– 
– 
– 

156 
(129)
– 
– 
– 
1,015 

Own
shares
held
£m
(7,827)
– 
232 
– 
– 

– 
– 
(2,125)
1,532 
(14)
(8,202)

Profit

Total equity
and loss shareholders’
funds
account
£m
£m
82,291 
31,777 
3 
– 
232 
– 
10,019 
10,019 
(4,468)
(4,468)

– 
– 
– 
(1,532)
22 
35,818 

156 
(129)
(2,125)
– 
22 
86,001 

The profit for the financial year dealt with in the accounts of the Company is £10,019 million (2010: £6,693 million). Under English law, the amount available 
for distribution to shareholders is based upon the profit and loss reserve of the Company and is reduced by the amount of own shares held and is limited 
by statutory or other restrictions.

The auditor’s remuneration for the current year in respect of audit and audit related services was £0.6 million (2010: £0.9 million) and for non-audit services 
was £0.4 million (2010: £0.5 million).

The directors are remunerated by the Company for their services to the Group as a whole. No remuneration was paid to them specifically in respect of their 
services to Vodafone Group Plc for either year. Full details of the directors’ remuneration are disclosed in “Directors’ remuneration” on pages 62 to 73.

There were no employees other than directors of the Company throughout the current or the preceding year.

 
 
 
 
 
 
 
 
Financials

Vodafone Group Plc Annual Report 2011    131

10. Equity dividends 

Declared during the financial year:
Final dividend for the year ended 31 March 2010: 5.65 pence per share (2009: 5.20 pence per share)
Interim dividend for the year ended 31 March 2011: 2.85 pence per share (2010: 2.66 pence per share)

Proposed after the balance sheet date and not recognised as a liability:
Final dividend for the year ended 31 March 2011: 6.05 pence per share (2010: 5.65 pence per share)

11. Contingent liabilities

Performance bonds
Credit guarantees – third party indebtedness
Other guarantees and contingent liabilities

2011 
£m

2010 
£m

2,976 
1,492 
4,468 

2,731 
1,400 
4,131 

3,106

2,976 

2011 
£m
3 
3,113 
–

2010
£m
5 
5,112 
224 

Performance bonds
Performance bonds require the Company to make payments to third parties in the event that the Company or its subsidiaries do not perform what is 
expected of them under the terms of any related contracts.

Credit guarantees – third party indebtedness
Credit guarantees comprise guarantees and indemnities of bank or other facilities.

On 30 March 2011 the Essar Group exercised its underwritten put option over 22.0% of Vodafone Essar Limited (‘VEL’) following which, on 31 March 2011, 
the Group exercised its call option over the remaining 11.0% of VEL owned by the Essar Group. The total consideration due under these two options is 
US$5 billion (£3.1 billion). The company has guaranteed payment of up to US$5 billion related to these options. 

Prior year credit guarantees included £1,821 million relating to debt issued by Vodafone Finance K.K. This facility was repaid in March 2011.

Other guarantees and contingent liabilities
There are no other guarantees in the current year. Prior year other guarantees included a £221 million guarantee relating to a commitment to the Spanish 
tax authorities.

As discussed in note 28 to the consolidated financial statements the Company has covenanted to provide security in favour of the trustee of the Vodafone 
Group UK Pension Scheme in respect of the funding deficit in the scheme.

The Company has pledged money market funds (£1,387 million), as collateral for the guarantee issued by Vodafone International Holdings B.V. to the Indian 
Supreme Court in relation to the contested demand for payment from the Indian tax authority. See page 122 for details.

Legal proceedings
Details regarding certain legal actions which involve the Company are set out in note 28 to the consolidated financial statements.

 
 
 
 
 
 
 
 
 
132    Vodafone Group Plc Annual Report 2011

Shareholder information

Financial calendar for the 2012 financial year

Interim management statement
Half-year financial results announcement

22 July 2011
8 November 2011

Further  details  will  be  published  at  www.vodafone.com/investor  as 
they  become  available.  Results  announcements  are  available  online  at  
www.vodafone.com/investor – we do not publish them in the press.

Dividends
Full  details  on  the  dividend  amount  per  share  can  be  found  on  page  47. 
Set out below is information relevant to the final dividend for the year ended 
31 March 2011.

Ex-dividend date
Record date
Dividend reinvestment plan last election date
Dividend payment date(1)

1 June 2011
3 June 2011
15 July 2011
5 August 2011

Note:
(1) Payment date for both ordinary shares and american depositary shares (‘ADSs’).

Dividend payment methods
Currently holders of ordinary shares and ADSs can:

 ■ have cash dividends paid direct to a bank or building society account; or
 ■ elect to use the cash dividends to purchase more Vodafone ordinary 
shares  under  the  dividend  reinvestment  plan  (see  below)  or,  in  the 
case  of  ADSs,  have  the  dividends  reinvested  to  purchase  additional 
Vodafone ADSs.

ADS holders can, in addition to the above, have their cash dividends paid in 
the form of a cheque. 

Holders of ordinary shares:

 ■ resident in the UK automatically receive their dividends in pounds sterling 
provided that UK bank details have been provided to the Company; 
 ■ resident in the eurozone (defined for this purpose as a country that has 
adopted the euro as its national currency) automatically receive their 
dividends in euros provided that euro bank details have been provided to 
the Company; and

 ■ resident outside the UK and eurozone automatically receive dividends in 
pounds sterling by lodging UK bank account details but may elect to 
receive dividends in local currency into their bank account directly via our 
registrars’ global payments service. Visit www.investorcentre.co.uk for 
details, and terms and conditions.

For dividend payments in euros, the sterling/euro exchange rate will be 
determined by us in accordance with the Company’s articles of association, 
up to 13 business days prior to the payment date.

We will pay the ADS depositary, BNY Mellon, its dividend in US dollars. 
The sterling/US dollar exchange rate for this purpose will be determined 
by us up to ten New York and London business days prior to the payment 
date. Cash dividends to ADS holders will be paid by the ADS depositary in 
US dollars.

Further information about the dividend payments can be found at www.
vodafone.com/dividends or, alternatively, please contact our registrars or 
the ADS depositary, as applicable, for further details.

Dividend reinvestment
We offer a dividend reinvestment plan which allows holders of ordinary 
shares, who choose to participate, to use their cash dividends to acquire 
additional shares in the Company. These are purchased on their behalf by 
the plan administrator through a low cost dealing arrangement.

For ADS holders BNY Mellon maintains a Global BuyDIRECT Plan which is a 
direct  purchase  and  sale  plan  for  depositary  receipts  with  a  dividend 
reinvestment facility.

Telephone share dealing
A telephone share dealing service operated by our registrars is available for 
holders of ordinary shares. The service is available from 8.00 am to 4.30 pm, 
Monday to Friday, excluding bank holidays, on telephone number +44 (0)870 
703 0084. Detailed terms and conditions are available on request by calling the 
above number.

Registrars and transfer office
If private shareholders have any enquiries about their holding of ordinary shares, such as a change of address, change of ownership or dividend 
payments, they should contact our registrars at the address or telephone number below. Computershare Investor Services PLC maintain the 
Company’s share register and holders of ordinary shares can visit the registrars’ investor centre at www.investorcentre.co.uk to view and update details 
of their shareholding.

ADS holders should address any queries or instructions regarding their holdings to the depositary bank for the Company’s ADR programme at the 
address or telephone number below. At www.bnymellon.com/shareowner ADS holders can view their account information, make changes and 
conduct many other transactions.

Holders of ordinary shares resident in Ireland:
Computershare Investor Services (Ireland) Limited
PO Box 9742
Dublin 18, Ireland
Telephone: +353 (0)818 300 999
www.investorcentre.co.uk/contactus

The Registrars 
Computershare Investor Services PLC 
The Pavilions 
Bridgwater Road, Bristol BS99 6ZZ, England 
Telephone: +44 (0)870 702 0198 
www.investorcentre.co.uk/contactus 

ADS depositary
BNY Mellon
BNY Mellon Shareowner Services
PO Box 358516
Pittsburgh, PA 15252-8516, US
Telephone: +1 800 233 5601 (toll free) or, for calls outside the US,
+1 201 680 6837 (not toll free) and enter company number 2160
Email: shrrelations@bnymellon.com

Additional information

Vodafone Group Plc Annual Report 2011    133

Internet share dealing
An internet share dealing service is available for holders of ordinary shares 
who want to buy or sell ordinary shares. Further information about this 
service can be obtained from our registrars on +44 (0)870 702 0198 or by 
logging onto www.computershare.com/dealing/uk.

Online shareholder services
We provide a number of shareholder services online at www.vodafone.com/
investor where shareholders may:

 ■ register to receive electronic shareholder communications. Benefits to 
shareholders include faster receipt of communications, such as annual 
reports,  with  cost  and  time  savings  for  the  Company.  Electronic 
shareholder communications are also more environmentally friendly;

 ■ update registered address or dividend bank mandate instructions;
 ■ view and/or download the 2011 annual report;
 ■ check the current share price;
 ■ calculate dividend payments; and
 ■ use interactive tools to calculate the value of shareholdings, look up the 
historic price on a particular date and chart Vodafone ordinary share price 
changes against indices.

Shareholders and other interested parties can also receive company press 
releases, including London Stock Exchange announcements, by registering 
for  Vodafone  news  via  the  website  at  www.vodafone.com/media. 
Registering for Vodafone news will enable users to: 

 ■ access the latest news from their mobile; and
 ■ have news automatically emailed to them.

Annual general meeting (‘AGM’)
The  twenty-seventh  AGM  of  the  Company  will  be  held  at  The  Queen 
Elizabeth II Conference Centre, Broad Sanctuary, Westminster, London 
SW1P 3EE on 26 July 2011 at 11.00 a.m.

A combined review of the year and notice of AGM, including details of the 
business to be conducted at the AGM, will be circulated to shareholders or 
can be viewed on our website at www.vodafone.com/agm. Shareholders 
who have registered to receive communications electronically will receive 
an email notification when the document is available to view on the website.

The AGM will be transmitted via a live webcast which can be viewed on the 
website  at  www.vodafone.com/agm  on  the  day  of  the  meeting  and  a 
recording will be available to view after that date.

ShareGift
We support ShareGift, the charity share donation scheme (registered charity 
number 1052686). Through ShareGift shareholders who have only a very 
small number of shares, which might be considered uneconomic to sell, are 
able to donate them to charity. Donated shares are aggregated and sold by 
ShareGift, the proceeds being passed on to a wide range of UK charities. 
Donating shares to charity gives rise neither to a gain nor a loss for UK capital 
gains tax purposes and UK taxpayers may also be able to claim income tax 
relief on the value of the donation.

ShareGift transfer forms specifically for our shareholders are available from 
our registrars, Computershare Investor Services PLC, and even if the share 
certificate has been lost or destroyed, the gift can be completed. The service 
is generally free. However, there may be an indemnity charge for a lost or 
destroyed share certificate where the value of the shares exceeds £100. 
Further  details  about  ShareGift  can  be  obtained  from  its  website  at  
www.ShareGift.org or at 17 Carlton House Terrace, London SW1Y 5AH 
(telephone: +44 (0)207 930 3737).

Asset Checker Limited
We participate in Asset Checker, the online service which provides a search 
facility for solicitors and probate professionals to quickly and easily trace UK 
shareholdings relating to deceased estates. For further information visit 
www.assetchecker.co.uk or call +44 (0)870 707 4004.

Share price history
Upon flotation of the Company on 11 October 1988 the ordinary shares 
were valued at 170 pence each. When the Company was finally demerged 
on 16 September 1991 the base cost of Racal Electronics Plc shares for UK 
taxpayers was apportioned between the Company and Racal Electronics Plc 
for  Capital  Gains  Tax  purposes  in  the  ratio  of  80.036%  and  19.964% 
respectively. Opening share prices on 16 September 1991 were 332 pence 
for each Vodafone share and 223 pence for each Racal share.

On 21 July 1994 the Company effected a bonus issue of two new shares 
for every one then held and on 30 September 1999 it effected a bonus 
issue of four new shares for every one held at that date. The flotation and 
demerger share prices therefore may be restated as 11.333 pence and 
22.133 pence respectively.

On 31 July 2006 the Group returned approximately £9 billion to shareholders 
in the form of a B share arrangement. As part of this arrangement, and in 
order to facilitate historical share price comparisons, the Group’s share 
capital was consolidated on the basis of seven new ordinary shares for every 
eight ordinary shares held at this date. Share prices in the five year data table 
below have not been restated to reflect this consolidation. 

The closing share price at 31 March 2011 was 176.5 pence (31 March 2010: 
152.0 pence). The closing share price on 16 May 2011 was 168.3 pence.

The following tables set out, for the periods indicated, i) the reported high 
and low middle market quotations of ordinary shares on the London Stock 
Exchange, and ii) the reported high and low sales prices of ADSs on the New 
York Stock Exchange (‘NYSE’)/NASDAQ. The Company transferred its ADSs 
from the NYSE to NASDAQ on 29 October 2009.

Year ended 31 March
2007
2008
2009
2010
2011

Quarter
2009/2010
First quarter
Second quarter
Third quarter
Fourth quarter
2010/2011
First quarter
Second quarter
Third quarter
Fourth quarter
2011/2012
First quarter(2)

Month
November 2010
December 2010
January 2011
February 2011
March 2011
April 2011
May 2011(2)

London Stock 
Exchange
Pounds per
ordinary share
Low
1.08
1.36
0.96
1.11
1.27

London Stock 
Exchange
Pounds per
ordinary share
Low

1.11
1.12
1.32
1.32

1.27
1.36
1.57
1.67

1.66

High
1.54
1.98
1.70
1.54
1.85

High

1.33
1.44
1.45
1.54

1.53
1.65
1.80
1.85

1.83

London Stock 
Exchange
Pounds per
ordinary share
Low
1.59
1.60
1.68
1.72
1.67
1.69
1.66

High
1.80
1.72
1.85
1.83
1.85
1.83
1.74

NYSE/NASDAQ(1)
Dollars per ADS
Low
20.07
26.88
15.30
17.68
18.21

High
29.85
40.87
32.87
24.04
32.70

NYSE/NASDAQ(1)
Dollars per ADS
Low

High

20.08
23.85
24.04
23.32

23.79
25.80
28.52
32.70

17.68
18.25
21.10
21.32

18.21
20.71
28.84
26.34

29.46

27.12

NASDAQ
Dollars per ADS
Low
24.84
25.62
26.34
27.90
26.71
28.06
27.12

High
28.52
27.10
32.70
29.75
29.67
29.46
29.27

Notes:
(1)  The Company transferred its ADSs from the NYSE to NASDAQ on 29 October 2009.
(2) Covering period up to 16 May 2011.

 
 
 
134    Vodafone Group Plc Annual Report 2011

Shareholder information continued

Inflation and foreign currency translation
Inflation
Inflation has not had a significant effect on the Group’s results of operations 
and financial condition during the three years ended 31 March 2011.

Foreign currency translation
The following table sets out the pounds sterling exchange rates of the other 
principal currencies of the Group, being: “euros”, “€” or “eurocents”, the 
currency of the European Union (‘EU’) member states which have adopted 
the  euro  as  their  currency,  and  “US  dollars”,  “US$”,  “cents”  or  “¢”,  the 
currency of the US.

Shareholders at 31 March 2011

Number of ordinary shares held
1 – 1,000
1,001 – 5,000
5,001 – 50,000
50,001 – 100,000
100,001 – 500,000
More than 500,000

Number of
accounts
430,021
79,461
27,629
1,126
1,094
1,636
540,967

% of total
issued shares
0.21
0.32
0.61
0.14
0.44
98.28
100.00

Currency (=£1)
Average:
Euro
US dollar
At 31 March:
Euro
US dollar

2011

1.18
1.56

1.13
1.61

31 March
2010

%
change

1.13
1.60

1.12
1.52

4.4
(2.5)

0.9
5.9

The following table sets out, for the periods and dates indicated, the period 
end, average, high and low exchanges rates for pounds sterling expressed in 
US dollars per £1.00.

Year ended 31 March
2007 
2008 
2009
2010
2011

31 March
1.97
1.99
1.43
1.52
1.61

Average
1.89
2.01
1.72
1.60
1.56

High
1.98
2.11
2.00
1.70
1.64

Low
1.74
1.94
1.37
1.44
1.43

The following table sets out, for the periods indicated, the high and low 
exchange rates rates for pounds sterling expressed in US dollars per £1.00.

Month
November 2010
December 2010
January 2011
February 2011
March 2011
April 2011

High
1.63
1.59
1.60
1.63
1.64
1.67

Low
1.56
1.54
1.55
1.60
1.60
1.61

Markets
Ordinary shares of Vodafone Group Plc are traded on the London Stock 
Exchange and in the form of ADSs on NASDAQ. The Company had a total 
market capitalisation of approximately £86.4 billion at 16 May 2011 making 
it the second largest listing in The Financial Times Stock Exchange 100 index 
and the 28th largest company in the world based on market capitalisation at 
that date.

ADSs, each representing ten ordinary shares, are traded on NASDAQ under 
the symbol ‘VOD’. The ADSs are evidenced by ADRs issued by BNY Mellon, 
as depositary, under a deposit agreement, dated as of 12 October 1988, as 
amended and restated on 26 December 1989, 16 September 1991, 30 June 
1999, 31 July 2006 and 30 July 2009 between the Company, the depositary 
and the holders from time to time of ADRs issued thereunder.

ADS holders are not members of the Company but may instruct BNY Mellon 
on the exercise of voting rights relative to the number of ordinary shares 
represented  by  their  ADSs.  See  “Articles  of  association  and  applicable 
English law – Rights attaching to the Company’s shares – Voting rights” on 
page 135.

Geographical analysis of shareholders
At 31 March 2011 approximately 46.9% of the Company’s shares were held in 
the UK, 30.2% in North America, 14.4% in Europe (excluding the UK) and 8.5% 
in the rest of the world.

Major shareholders
BNY  Mellon,  as  custodian  of  the  Company’s  ADR  programme,  held 
approximately 17% of the Company’s ordinary shares of 113/7 US cents each 
at 16 May 2011 as nominee. The total number of ADRs outstanding at 16 May 
2011 was 886,242,945. At this date 1,369  holders of record of ordinary 
shares had registered addresses in the US and in total held approximately 
0.007% of the ordinary shares of the Company. At 16 May 2011 the following 
percentage interests in the ordinary share capital of the Company, disclosable 
under the Disclosure and Transparency Rules, (DTR 5), have been notified to 
the directors:

Shareholder
Black Rock, Inc.
Legal & General Group Plc

Shareholding
6.00%
3.59%

The rights attaching to the ordinary shares of the Company held by these 
shareholders are identical in all respects to the rights attaching to all the 
ordinary shares of the Company. The directors are not aware, at 16 May 2011, 
of any other interest of 3% or more in the ordinary share capital of the 
Company. The Company is not directly or indirectly owned or controlled by 
any foreign government or any other legal entity. There are no arrangements 
known to the Company that could result in a change of control of the Company.

Articles of association and applicable English law
The following description summarises certain provisions of the Company’s 
articles of association and applicable English law. This summary is qualified 
in its entirety by reference to the Companies Act 2006 of England and 
Wales and the Company’s articles of association. Information on where 
shareholders can obtain copies of the articles of association is provided 
under “Documents on display” on page 137.

The  Company  is  a  public  limited  company  under  the  laws  of  England 
and Wales. The Company is registered in England and Wales under the 
name  Vodafone  Group  Public  Limited  Company  with  the  registration 
number 1833679.

All of the Company’s ordinary shares are fully paid. Accordingly, no further 
contribution of capital may be required by the Company from the holders of 
such shares.

English law specifies that any alteration to the articles of association must 
be approved by a special resolution of the shareholders.

Articles of association
Pursuant  to  the  Companies  Act  2006,  the  object  clauses  and  other 
provisions which are contained in a company’s memorandum of association 
are deemed to be contained in the company’s articles of association unless 
they are removed by a special resolution of the company. If removed, the 
company’s objects are unrestricted.

By a special resolution passed at the 2010 AGM the Company removed its 
object clause together with all other provisions of its memorandum of 
association which, by virtue of the Companies Act 2006, are treated as 
forming part of the Company’s articles of association.

 
Additional information

Vodafone Group Plc Annual Report 2011    135

Directors
The Company’s articles of association provide for a Board of directors, 
consisting of not fewer than three directors, who shall manage the business 
and affairs of the Company.

The directors are empowered to exercise all the powers of the Company 
subject to any restrictions in the articles of association, the Companies Act 
(as defined in the articles of association) and any special resolution.

Under  the  Company’s  articles  of  association  a  director  cannot  vote  in 
respect of any proposal in which the director, or any person connected with 
the director, has a material interest other than by virtue of the director’s 
interest in the Company’s shares or other securities. However, this restriction 
on voting does not apply to resolutions i) giving the director or a third party 
any guarantee, security or indemnity in respect of obligations or liabilities 
incurred at the request of or for the benefit of the Company, ii) giving any 
guarantee, security or indemnity to the director or a third party in respect 
of  obligations  of  the  Company  for  which  the  director  has  assumed 
responsibility under an indemnity or guarantee, iii) relating to an offer of 
securities of the Company in which the director is entitled to participate as 
a holder of shares or other securities or in the underwriting of such shares or 
securities, iv) concerning any other company in which the director (together 
with any connected person) is a shareholder or an officer or is otherwise 
interested, provided that the director (together with any connected person) 
is not interested in 1% or more of any class of the Company’s equity share 
capital or the voting rights available to its shareholders, v) relating to the 
arrangement of any employee benefit in which the director will share 
equally with other employees and vi) relating to any insurance that the 
Company purchases or renews for its directors or any group of people 
including directors.

The directors are empowered to exercise all the powers of the Company to 
borrow money, subject to the limitation that the aggregate amount of 
all liabilities and obligations of the Group outstanding at any time shall 
not exceed an amount equal to 1.5 times the aggregate of the Group’s 
share  capital  and  reserves  calculated  in  the  manner  prescribed  in  the 
articles of association unless sanctioned by an ordinary resolution of the 
Company’s shareholders.

The Company can make market purchases of its own shares or agree to do 
so in the future provided it is duly authorised by its members in a general 
meeting  and  subject  to  and  in  accordance  with  Section  701  of  the 
Companies Act 2006.

At each AGM all directors who were elected or last re-elected at or before 
the  AGM  held  in  the  third  calendar  year  before  the  current  year  shall 
automatically retire. In 2005 the Company reviewed its policy regarding the 
retirement and re-election of directors and, although it is not intended to 
amend the Company’s articles of association in this regard, the Board has 
decided  in  the  interests  of  good  corporate  governance  that  all  of  the 
directors  wishing  to  continue  in  office  should  offer  themselves  for 
re-election annually.

Directors are not required under the Company’s articles of association to 
hold any shares of the Company as a qualification to act as a director, 
although executive directors participating in long-term incentive plans must 
comply with the Company’s share ownership guidelines. In accordance with 
best practice in the UK for corporate governance, compensation awarded 
to executive directors is decided by a remuneration committee consisting 
exclusively of non-executive directors.

In addition, as required by The Directors’ Remuneration Report Regulations, 
the  Board  has,  since  2003,  prepared  a  report  to  shareholders  on  the 
directors’ remuneration which complies with the regulations (see pages 62 
to 73). The report is also subject to a shareholder vote.

Rights attaching to the Company’s shares
At 31 March 2011 the issued share capital of the Company was comprised 
of 50,000 7% cumulative fixed rate shares of £1.00 each and 51,577,525,830 
ordinary shares (excluding treasury shares) of 113/7 US cents each.

Dividend rights
Holders of 7% cumulative fixed rate shares are entitled to be paid in respect 
of each financial year, or other accounting period of the Company, a fixed 
cumulative preferential dividend of 7% per annum on the nominal value of 
the fixed rate shares. A fixed cumulative preferential dividend may only be 
paid out of available distributable profits which the directors have resolved 
should be distributed. The fixed rate shares do not have any other right to 
share in the Company’s profits.

Holders of the Company’s ordinary shares may, by ordinary resolution, 
declare dividends but may not declare dividends in excess of the amount 
recommended by the directors. The Board of directors may also pay interim 
dividends. No dividend may be paid other than out of profits available for 
distribution. Dividends on ordinary shares can be paid to shareholders in 
whatever currency the directors decide, using an appropriate exchange rate 
for any currency conversions which are required.

If  a  dividend  has  not  been  claimed  for  one  year  after  the  date  of  the 
resolution  passed  at  a  general  meeting  declaring  that  dividend  or  the 
resolution of the directors providing for payment of that dividend, the 
directors may invest the dividend or use it in some other way for the benefit 
of  the  Company  until  the  dividend  is  claimed.  If  the  dividend  remains 
unclaimed for 12 years after the relevant resolution either declaring that 
dividend or providing for payment of that dividend, it will be forfeited and 
belong to the Company.

Voting rights
The Company’s articles of association provide that voting on substantive 
resolutions (i.e. any resolution which is not a procedural resolution) at a 
general meeting shall be decided on a poll. On a poll, each shareholder who 
is entitled to vote and is present in person or by proxy has one vote for every 
share held. Procedural resolutions (such as a resolution to adjourn a general 
meeting or a resolution on the choice of Chairman of a general meeting) 
shall be decided on a show of hands, where each shareholder who is present 
at the meeting has one vote regardless of the number of shares held, unless 
a poll is demanded. In addition, the articles of association allow persons 
appointed as proxies of shareholders entitled to vote at general meetings to 
vote on a show of hands, as well as to vote on a poll and attend and speak at 
general meetings. The articles of association also allow persons appointed as 
proxies by two or more shareholders entitled to vote at general meetings to 
vote for and against a resolution on a show of hands. 

Under English law two shareholders present in person constitute a quorum 
for purposes of a general meeting unless a company’s articles of association 
specify otherwise. The Company’s articles of association do not specify 
otherwise, except that the shareholders do not need to be present in person 
and may instead be present by proxy to constitute a quorum.

Under English law shareholders of a public company such as the Company 
are not permitted to pass resolutions by written consent.

Record holders of the Company’s ADSs are entitled to attend, speak and 
vote on a poll or a show of hands at any general meeting of the Company’s 
shareholders  by  the  depositary’s  appointment  of  them  as  corporate 
representatives with respect to the underlying ordinary shares represented 
by their ADSs. Alternatively holders of ADSs are entitled to vote by supplying 
their voting instructions to the depositary or its nominee who will vote the 
ordinary shares underlying their ADSs in accordance with their instructions.

Employees are able to vote any shares held under the Vodafone Group 
Share Incentive Plan and ‘My ShareBank’ (a vested nominee share account) 
through the respective plan’s trustees.

Holders of the Company’s 7% cumulative fixed rate shares are only entitled 
to vote on any resolution to vary or abrogate the rights attached to the fixed 
rate shares. Holders have one vote for every fully paid 7% cumulative fixed 
rate share.

136    Vodafone Group Plc Annual Report 2011

Shareholder information continued

Liquidation rights
In the event of the liquidation of the Company, after payment of all liabilities 
and  deductions  in  accordance  with  English  law,  the  holders  of  the 
Company’s 7% cumulative fixed rate shares would be entitled to a sum equal 
to  the  capital  paid  up  on  such  shares,  together  with  certain  dividend 
payments, in priority to holders of the Company’s ordinary shares. The 
holders of the fixed rate shares do not have any other right to share in the 
Company’s surplus assets.

Pre-emptive rights and new issues of shares
Under Section 549 of the Companies Act 2006 directors are, with certain 
exceptions, unable to allot the Company’s ordinary shares or securities 
convertible into the Company’s ordinary shares without the authority of the 
shareholders in a general meeting. In addition, Section 561 of the Companies 
Act 2006 imposes further restrictions on the issue of equity securities (as 
defined in the Companies Act 2006 which include the Company’s ordinary 
shares and securities convertible into ordinary shares) which are, or are to 
be, paid up wholly in cash and not first offered to existing shareholders. The 
Company’s articles of association allow shareholders to authorise directors 
for a period specified in the relevant resolution to allot i) relevant securities 
generally up to an amount fixed by the shareholders and ii) equity securities 
for cash other than in connection with a pre-emptive offer up to an amount 
specified by the shareholders and free of the pre-emption restriction in 
Section 561. At the AGM in 2010 the amount of relevant securities fixed by 
shareholders under (i) above and the amount of equity securities specified 
by shareholders under (ii) above were both in line with corporate governance 
guidelines.  The  directors  consider  it  desirable  to  have  the  maximum 
flexibility permitted by corporate governance guidelines to respond to 
market developments and to enable allotments to take place to finance 
business opportunities as they arise. In order to retain such maximum 
flexibility,  the  directors  propose  to  renew  the  authorities  granted  by 
shareholders in 2010 at this year’s AGM. Further details of such proposals 
are provided in the 2011 notice of AGM.

Disclosure of interests in the Company’s shares
There are no provisions in the articles of association whereby persons 
acquiring, holding or disposing of a certain percentage of the Company’s 
shares  are  required  to  make  disclosure  of  their  ownership  percentage 
although such requirements exist under rules derived from the Disclosure 
and Transparency Rules (‘DTRs’).

The basic disclosure requirement upon a person acquiring or disposing 
of  shares  that  are  admitted  to  trading  on  a  regulated  market  and 
carrying voting rights is an obligation to provide written notification to the 
Company, including certain details as set out in DTR 5, where the percentage 
of the person’s voting rights which he holds as shareholder or through his 
direct or indirect holding of financial instruments (falling within DTR 5.3.1R) 
reaches  or  exceeds  3%  and  reaches,  exceeds  or  falls  below  each  1% 
threshold thereafter.

Under Section 793 of the Companies Act 2006 the Company may, by notice 
in writing, require a person that the Company knows or has reasonable 
cause to believe is, or was during the preceding three years, interested in the 
Company’s shares to indicate whether or not that is correct and, if that 
person does or did hold an interest in the Company’s shares, to provide 
certain information as set out in the Companies Act 2006. DTR 3 deals with 
the disclosure by persons “discharging managerial responsibility” and their 
connected persons of the occurrence of all transactions conducted on their 
account in the shares of the Company. Part 28 of The Companies Act 2006 
sets out the statutory functions of the Panel on Takeovers & Mergers (the 
‘Panel’). The Panel is responsible for issuing and administering the Code on 
Takeovers & Mergers which includes disclosure requirements on all parties 
to a takeover with regard to dealings in the securities of an offeror or offeree 
company and also on their respective associates during the course of an 
offer period.

General meetings and notices
Subject to the articles of association, annual general meetings are held at 
such times and place as determined by the directors of the Company. The 
directors may also, when they think fit, convene other general meetings of 
the Company. General meetings may also be convened on requisition as 
provided by the Companies Act 2006.

An annual general meeting needs to be called by not less than 21 days’ 
notice in writing. Subject to obtaining shareholder approval on an annual 
basis, the Company may call other general meetings on 14 days’ notice. The 
directors may determine that persons entitled to receive notices of meetings 
are those persons entered on the register at the close of business on a day 
determined by the directors but not later than twenty-one days before the 
date the relevant notice is sent. The notice may also specify the record date, 
the time of which shall be determined in accordance with the articles of 
association and the Companies Act 2006.

Shareholders must provide the Company with an address or (so far as the 
Companies Act 2006 allows) an electronic address or fax number in the 
United Kingdom in order to be entitled to receive notices of shareholders’ 
meetings and other notices and documents. In certain circumstances the 
Company may give notices to shareholders by publication on the Company’s 
website and advertisement in newspapers in the United Kingdom. Holders 
of the Company’s ADSs are entitled to receive notices under the terms of the 
deposit agreement relating to the ADSs.

Under Section 336 of the Companies Act 2006 the annual general meeting 
of shareholders must be held each calendar year and within six months of 
the Company’s year end.

Electronic communications
The Company has previously passed a resolution allowing it to communicate 
all shareholder information by electronic means, including making such 
information available on the Company’s website. Those shareholders who 
have positively elected for website communication (or are deemed to have 
consented to receive electronic communication in accordance with the 
Companies Act 2006) will receive written notification whenever shareholder 
documentation is made available on the website.

Variation of rights
If at any time the Company’s share capital is divided into different classes of 
shares,  the  rights  attached  to  any  class  may  be  varied,  subject  to  the 
provisions of the Companies Act 2006, either with the consent in writing of 
the holders of three quarters in nominal value of the shares of that class or 
at a separate meeting of the holders of the shares of that class.

At  every  such  separate  meeting  all  of  the  provisions  of  the  articles  of 
association relating to proceedings at a general meeting apply, except that 
i) the quorum is to be the number of persons (which must be at least two) 
who hold or represent by proxy not less than one third in nominal value of 
the  issued  shares  of  the  class  or,  if  such  quorum  is  not  present  on  an 
adjourned meeting, one person who holds shares of the class regardless of 
the number of shares he holds, ii) any person present in person or by proxy 
may demand a poll and iii) each shareholder will have one vote per share 
held in that particular class in the event a poll is taken. Class rights are 
deemed not to have been varied by the creation or issue of new shares 
ranking equally with or subsequent to that class of shares in sharing in profits 
or assets of the Company or by a redemption or repurchase of the shares by 
the Company.

Limitations on voting and shareholding
As far as the Company is aware there are no limitations imposed on the 
transfer, holding or voting of the Company’s ordinary shares other than 
those limitations that would generally apply to all of the shareholders. No 
shareholder has any securities carrying special rights with regard to control 
of the Company.

Additional information

Vodafone Group Plc Annual Report 2011    137

Documents on display
The Company is subject to the information requirements of the Exchange 
Act  applicable  to  foreign  private  issuers.  In  accordance  with  these 
requirements the Company files its annual report on Form 20-F and other 
related documents with the SEC. These documents may be inspected at the 
SEC’s  public  reference  rooms  located  at  100  F  Street,  NE  Washington, 
DC 20549. Information on the operation of the public reference room can 
be obtained in the US by calling the SEC on +1-800-SEC-0330. In addition, 
some of the Company’s SEC filings, including all those filed on or after 
4  November  2002,  are  available  on  the  SEC’s  website  (www.sec.gov). 
Shareholders can also obtain copies of the Company’s articles of association 
from our website at www.vodafone.com/governance or from the Company’s 
registered office.

Material contracts
At the date of this annual report the Group is not party to any contracts that 
are considered material to the Group’s results or operations except for its 
US$4.2 billion and €4.2 billion credit facilities which are discussed under 
“Financial position and resources” on page 50.

Exchange controls
There are no UK government laws, decrees or regulations that restrict or 
affect the export or import of capital, including but not limited to, foreign 
exchange controls on remittance of dividends on the ordinary shares or on 
the conduct of the Group’s operations.

Taxation
As this is a complex area investors should consult their own tax advisor 
regarding the US federal, state and local, the UK and other tax consequences 
of owning and disposing of shares and ADSs in their particular circumstances.

This section describes, primarily for a US holder (as defined below), in general 
terms, the principal US federal income tax and UK tax consequences of 
owning or disposing of shares or ADSs in the Company held as capital assets 
(for US and UK tax purposes). This section does not, however, cover the tax 
consequences for members of certain classes of holders subject to special 
rules including officers of the Company, employees and holders that, directly 
or indirectly, hold 10% or more of the Company’s voting stock. 

A US holder is a beneficial owner of shares or ADSs that is for US federal 
income tax purposes: 

 ■ a citizen or resident of the US; 
 ■ a US domestic corporation; 
 ■ an  estate,  the  income  of  which  is  subject  to  US  federal  income  tax 

regardless of its source; or 

 ■ a trust, if a US court can exercise primary supervision over the trust’s 
administration and one or more US persons are authorised to control all 
substantial decisions of the trust.

If  a  partnership  holds  the  shares  or  ADSs,  the  US  federal  income  tax 
treatment of a partner will generally depend on the status of the partner and 
the tax treatment of the partnership. A partner in a partnership holding the 
shares or ADSs should consult its tax advisor with regard to the US federal 
income tax treatment of an investment in the shares or ADSs. 

This section is based on the US Internal Revenue Code of 1986, as amended, 
its  legislative  history,  existing  and  proposed  regulations  thereunder, 
published rulings and court decisions, and on the tax laws of the United 
Kingdom and the Double Taxation Convention between the United States 
and the United Kingdom (the ‘treaty’), all as currently in effect. These laws 
are subject to change, possibly on a retroactive basis. 

This  section  is  further  based  in  part  upon  the  representations  of  the 
depositary and assumes that each obligation in the deposit agreement and 
any related agreement will be performed in accordance with its terms. 

Based on this assumption, for purposes of the treaty and the US-UK double 
taxation  convention  relating  to  estate  and  gift  taxes  (the  ‘Estate  Tax 
Convention’), and for US federal income tax and UK tax purposes, a holder of 
ADRs evidencing ADSs will be treated as the owner of the shares in the 
Company represented by those ADSs. Generally exchanges of shares for 
ADRs and ADRs for shares will not be subject to US federal income tax or to 
UK tax other than stamp duty or stamp duty reserve tax (see the section on 
these taxes below).

Taxation of dividends
UK taxation 
Under current UK tax law no withholding tax will be deducted from the 
dividends we pay. Shareholders who are within the charge to UK corporation 
tax will be subject to corporation tax on the dividends we pay unless the 
dividends fall within an exempt class and certain other conditions are met. 
It is expected that the dividends we pay would generally be exempt. 

A shareholder in the Company who is an individual resident for UK tax 
purposes in the United Kingdom is entitled, in calculating their liability to UK 
income tax, to a tax credit on cash dividends we pay on our shares or ADSs 
and the tax credit is equal to one-ninth of the cash dividend. 

US federal income taxation
Subject to the PFIC rules described below, a US holder is subject to US federal 
income taxation on the gross amount of any dividend we pay out of our 
current or accumulated earnings and profits (as determined for US federal 
income tax purposes). Dividends paid to a non-corporate US holder in tax 
years beginning before 1 January 2013 that constitute qualified dividend 
income will be taxable to the holder at a maximum tax rate of 15% provided 
that the ordinary shares or ADSs are held for more than 60 days during the 
121 day period beginning 60 days before the ex-dividend date and the 
holder meets other holding period requirements. Dividends paid by us with 
respect to the shares or ADSs will generally be qualified dividend income. 
A US holder is not subject to a UK withholding tax. The US holder includes in 
gross income for US federal income tax purposes only the amount of the 
dividend actually received from us and the receipt of a dividend does not 
entitle the US holder to a foreign tax credit.

Dividends must be included in income when the US holder, in the case of 
shares, or the depositary, in the case of ADSs, actually or constructively 
receives the dividend and will not be eligible for the dividends-received 
deduction generally allowed to US corporations in respect of dividends 
received from other US corporations. Dividends will be income from sources 
outside the United States. For the purpose of the foreign tax credit limitation, 
foreign source income is classified in one or two baskets and the credit for 
foreign taxes on income in any basket is limited to US federal income tax 
allocable to that income. Generally the dividends we pay will constitute 
foreign source income in the passive income basket.

In the case of shares, the amount of the dividend distribution to be included 
in income will be the US dollar value of the pound sterling payments made 
determined at the spot pound sterling/US dollar rate on the date of the 
dividend distribution regardless of whether the payment is in fact converted 
into US dollars. Generally any gain or loss resulting from currency exchange 
fluctuations during the period from the date the dividend payment is to be 
included in income to the date the payment is converted into US dollars will 
be treated as ordinary income or loss. Generally the gain or loss will be 
income or loss from sources within the United States for foreign tax credit 
limitation purposes.

UK stamp duty and stamp duty reserve tax
Stamp duty will, subject to certain exceptions, be payable on any instrument 
transferring our shares to the custodian of the depositary at the rate of 1.5% 
on the amount or value of the consideration if on sale or on the value of such 
shares if not on sale. Stamp duty reserve tax (‘SDRT’), at the rate of 1.5% of 
the price or value of the shares, could also be payable in these circumstances 
and on issue to such a person but no SDRT will be payable if stamp duty 
equal to such SDRT liability is paid. A recent ruling by the European Court of 
Justice has determined that the 1.5% SDRT charge on issue to a clearance 
service is contrary to EU law. HMRC have indicated that where new shares 
are first issued to a clearance service or to a depositary within the European 
Union, the 1.5% SDRT charge will not be levied. However, to the extent that 
the clearance service or depositary is located outside the European Union, 
HMRC have indicated that such charge would still apply. In accordance with 
the terms of the deposit agreement, any tax or duty payable on deposits of 
shares by the depositary or the custodian of the depositary will be charged 
to the party to whom ADSs are delivered against such deposits.

No stamp duty will be payable on any transfer of our ADSs provided that the 
ADSs and any separate instrument of transfer are executed and retained at 
all times outside the United Kingdom. A transfer of our shares in registered 
form will attract ad valorem stamp duty generally at the rate of 0.5% of the 
purchase price of the shares. There is no charge to ad valorem stamp duty 
on gifts. 

SDRT is generally payable on an unconditional agreement to transfer our 
shares in registered form at 0.5% of the amount or value of the consideration 
for  the  transfer,  but  is  repayable  if,  within  six  years  of  the  date  of  the 
agreement, an instrument transferring the shares is executed or, if the SDRT 
has not been paid, the liability to pay the tax (but not necessarily interest and 
penalties) would be cancelled. However, an agreement to transfer our ADSs 
will not give rise to SDRT. 

PFIC rules
We do not believe that our shares or ADSs will be treated as stock of a passive 
foreign investment company (‘PFIC’) for US federal income tax purposes. 
This conclusion is a factual determination that is made annually and thus is 
subject to change. If we are treated as a PFIC, any gain realised on the sale or 
other disposition of the shares or ADSs would in general not be treated as 
capital gain unless a US holder elects to be taxed annually on a mark-to-
market basis with respect to the shares or ADSs. Otherwise a US holder 
would be treated as if he or she has realised such gain and certain “excess 
distributions” rateably over the holding period for the shares or ADSs and 
would be taxed at the highest tax rate in effect for each such year to which 
the gain was allocated. An interest charge in respect of the tax attributable 
to each such year would also apply. Dividends received from us would not 
be eligible for the preferential tax rate applicable to qualified dividend 
income for certain non-corporate holders.

138    Vodafone Group Plc Annual Report 2011

Shareholder information continued

Taxation of capital gains
UK taxation
A US holder may be liable for both UK and US tax in respect of a gain on the 
disposal of our shares or ADSs if the US holder is:

 ■ a citizen of the United States resident or ordinarily resident for UK tax 

purposes in the United Kingdom; 

 ■ a citizen of the United States who has been resident or ordinarily resident 
for UK tax purposes in the United Kingdom, ceased to be so resident or 
ordinarily resident for a period of less than five years of assessment and 
who disposed of the shares or ADSs during that period (a ‘temporary non-
resident’), unless the shares or ADSs were also acquired during that 
period, such liability arising on that individual’s return to the UK;

 ■ a US domestic corporation resident in the United Kingdom by reason of 

being centrally managed and controlled in the United Kingdom; or 

 ■ a citizen of the United States or a US domestic corporation that carries 
on a trade, profession or vocation in the United Kingdom through a 
branch or agency or, in the case of US domestic companies, through a 
permanent establishment and that has used the shares or ADSs for the 
purposes of such trade, profession or vocation or has used, held or 
acquired the shares or ADSs for the purposes of such branch or agency 
or permanent establishment. 

Under the treaty capital gains on dispositions of the shares or ADSs are 
generally subject to tax only in the country of residence of the relevant 
holder as determined under both the laws of the United Kingdom and the 
United States and as required by the terms of the treaty. However, individuals 
who are residents of either the United Kingdom or the United States and 
who have been residents of the other jurisdiction (the US or the UK, as the 
case may be) at any time during the six years immediately preceding the 
relevant disposal of shares or ADSs may be subject to tax with respect to 
capital gains arising from the dispositions of the shares or ADSs not only in 
the country of which the holder is resident at the time of the disposition but 
also in that other country (although, in respect of UK taxation, generally only 
to the extent that such an individual comprises a temporary non-resident).

US federal income taxation
Subject to the PFIC rules described below a US holder that sells or otherwise 
disposes of our shares or ADSs will recognise a capital gain or loss for US 
federal income tax purposes equal to the difference between the US dollar 
value of the amount realised and the holder’s tax basis, determined in US 
dollars, in the shares or ADSs. Generally a capital gain of a non-corporate US 
holder that is recognised in tax years beginning before 1 January 2013 is 
taxed at a maximum rate of 15% provided the holder has a holding period of 
more than one year. The gain or loss will generally be income or loss from 
sources within the United States for foreign tax credit limitation purposes. 
The deductibility of losses is subject to limitations.

Additional tax considerations
UK inheritance tax
An individual who is domiciled in the United States (for the purposes of the 
Estate Tax Convention) and is not a UK national will not be subject to UK 
inheritance tax in respect of our shares or ADSs on the individual’s death or 
on a transfer of the shares or ADSs during the individual’s lifetime, provided 
that any applicable US federal gift or estate tax is paid, unless the shares or 
ADSs are part of the business property of a UK permanent establishment or 
pertain to a UK fixed base used for the performance of independent personal 
services. Where the shares or ADSs have been placed in trust by a settlor 
they may be subject to UK inheritance tax unless, when the trust was 
created, the settlor was domiciled in the United States and was not a UK 
national. Where the shares or ADSs are subject to both UK inheritance tax 
and to US federal gift or estate tax, the estate tax convention generally 
provides a credit against US federal tax liabilities for UK inheritance tax paid. 

Additional information

Vodafone Group Plc Annual Report 2011    139

History and development

The Company was incorporated under English law in 1984 as Racal Strategic 
Radio Limited (registered number 1833679). After various name changes, 
20% of Racal Telecom Plc capital was offered to the public in October 1988. 
The Company was fully demerged from Racal Electronics Plc and became 
an independent company in September 1991, at which time it changed its 
name to Vodafone Group Plc.

Since then we have entered into various transactions which consolidated 
our  position  in  the  United  Kingdom  and  enhanced  our  international 
presence. The most significant of these transactions were as follows: 

 ■ the merger with AirTouch Communications, Inc. which completed on 
30 June 1999. The Company changed its name to Vodafone AirTouch Plc 
in June 1999 but then reverted to its former name, Vodafone Group Plc, on 
28 July 2000;

 ■ the acquisition of Mannesmann AG which completed on 12 April 2000. 
Through this transaction we acquired businesses in Germany and Italy 
and increased our indirect holding in SFR; 

 ■ through a series of business transactions between 1999 and 2004 we 
acquired a 97.7% stake in Vodafone Japan. This was then disposed of on 
27 April 2006; and

 ■ on  8  May  2007  we  acquired  companies  with  interests  in  Vodafone 
Essar  for  US$10.9  billion  (£5.5  billion),  following  which  we  control 
Vodafone Essar.

Other transactions that have occurred since 31 March 2008 are as follows:

19 May 2008 – Arcor: We increased our stake in Arcor for €460 million 
(£366 million) and now own 100% of Arcor.

17 August 2008 – Ghana: We acquired 70.0% of Ghana Telecommunications 
for cash consideration of £486 million.

9  January  2009  –  Verizon  Wireless:  Verizon  Wireless  completed  its 
acquisition of Alltel Corp. for approximately US$5.9 billion (£3.9 billion).

20 April 2009 – South Africa: We acquired an additional 15.0% stake in 
Vodacom for cash consideration of ZAR 20.6 billion (£1.6 billion). On 18 May 
2009 Vodacom became a subsidiary.

10 May 2009 – Qatar: Vodafone Qatar completed a public offering of 40.0% 
of its authorised share capital raising QAR 3.4 billion (£0.6 billion). The shares 
were listed on the Qatar Exchange on 22 July 2009. Qatar launched full 
services on its network on 7 July 2009. 

9 June 2009 – Australia: Vodafone Australia merged with Hutchison 3G 
Australia to form a 50:50 joint venture, Vodafone Hutchison Australia Pty 
Limited. 

10 September 2010 – China Mobile Limited: We sold our entire 3.2% 
interest in China Mobile Limited for cash consideration of £4.3 billion.

30/31 March 2011– India: The Essar Group exercised its underwritten put 
option over 22.0% of Vodafone Essar Limited (‘VEL’), following which we 
exercised our call option over the remaining 11.0% of VEL owned by the 
Essar Group. The total consideration due under these two options is US$5 
billion (£3.1 billion). 

3 April 2011– SFR: We agreed to sell our entire 44% interest in SFR to 
Vivendi for a cash consideration of €7.75 billion (£6.8 billion). We will also 
receive  a  final  dividend  from  SFR  of  €200  million  (£176  million)  on 
completion of the transaction which, subject to competition authority and 
regulatory approvals, is expected during the second calendar quarter of 2011.

140    Vodafone Group Plc Annual Report 2011

Regulation

Our operating companies are generally subject to regulation governing 
the operation of their business activities. Such regulation typically takes the 
form of industry specific law and regulation covering telecommunications 
services and general competition (antitrust) law applicable to all activities. 

The following section describes the regulatory frameworks and the key 
regulatory developments at the global and regional level and in selected 
countries in which we have significant interests. Many of the regulatory 
developments  reported  in  the  following  section  involve  ongoing 
proceedings  or  consideration  of  potential  proceedings  that  have  not 
reached a conclusion. Accordingly, we are unable to attach a specific level of 
financial risk to our performance from such matters.

European Union (‘EU’)
The European Commission (the ‘Commission’) has begun to consult on the 
future scope and nature of universal service provision in the EU. Current 
obligations generally involve the provision of a fixed connection allowing 
access to voice and simple data services. In some countries those operators 
responsible for providing universal services receive compensation from a fund 
to which we and others are required to make a financial contribution. The 
Commission has indicated that it would be reluctant to extend the scope of 
these funds to include very high speed broadband deployment and that 
additional financing for such projects should instead be sought from general 
taxation. The Commission has also published a broadband strategy which 
proposes that the European Investment Bank offer support for broadband 
infrastructure projects which fulfil certain criteria. 

Roaming
The current roaming regulation (the ‘roaming regulation’) entered into force 
in July 2009 and requires mobile operators to supply voice and text roaming 
services under retail price caps. Wholesale price caps also apply to voice, 
text and data roaming services. Caps are adjusted (reduced) annually. The 
regulation expires in 2012 and the Commission is currently undertaking a 
review  to  determine  what  should  happen  thereafter.  The  Commission 
expects to publish formal proposals for the new roaming regulations during 
the  summer  of  2011.  These  will  then  be  considered  by  the  European 
Parliament and Council of Ministers (the ‘Council’). In the meantime, the 
Commission  has  indicated  that  there  is  widespread  support  for  the 
continuation of some form of regulation beyond 2012 and that this may 
extend to retail data services which are currently excluded from regulation. 
The  Commission  has  consulted  on  a  variety  of  options  for  regulation 
including a continuation of existing price caps, closer alignment of roaming 
prices to domestic prices, or the implementation of various ‘structural’ 
solutions,  such  as  the  decoupling  of  roaming  services  from  domestic 
services, all of which would be intended to increase competition in either the 
retail or the wholesale roaming markets.

Call termination
In  June  2010  the  body  of  European  Regulators  for  Electronic 
Communications (‘BEREC’) concluded that a move to ‘bill and keep’, in which 
no termination rates are payable between operators was “more promising 
(than  existing  call  termination  arrangements)  in  the  long-term”.  In  the 
meantime, national regulators are required to take utmost account of the 
Commission’s existing recommendation on the regulation of fixed and 
mobile termination rates published in 2009.

At 31 March 2011 the termination rates effective for our subsidiaries and 
joint ventures within the EU, which differs from our Europe region, ranged 
from 3.00 eurocents per minute (2.64 pence) to 7.38 eurocents per minute 
(6.49 pence), at the relevant 31 March 2011 exchange rate. 

Fixed network regulation
In September 2010 the Commission published a recommendation on the 
regulation of fibre ‘next generation’ broadband access networks (the ‘NGA 
recommendation’), of which national regulators are required to take utmost 
account. The Commission recommends that national regulators ensure 
operators that have significant market power make unbundled access to 
fibre networks available to competitors on a cost-oriented basis which 
reflects the risk profile of the investment.

Spectrum
In July 2009 the Council adopted the amended GSM directive allowing the 
use  of  the  900  MHz  and  1800  MHz  GSM  bands  for  universal  mobile 
telecommunications service (‘UMTS’) technology (‘refarming’) and, in the 
future, other technologies. Member states were required to implement this 
by May 2010, subject to the undertaking of a competition review by the 
national regulator.

In September 2010 the Commission published a proposed radio spectrum 
policy programme (‘RSPP’) for consideration by the European Parliament 
and Council. The RSPP proposes that all member states release 800 MHz 
spectrum for mobile broadband services by 1 January 2013 unless the 
Commission  agrees  otherwise.  It  also  provides  guidance  to  national 
regulators to ensure that competition is safeguarded when rights of use for 
existing  spectrum  are  changed  (e.g.  through  refarming)  or  when  new 
spectrum is assigned. Various amendments to the draft RSPP have been 
proposed by the European Parliament and Council.

Europe region
Germany
Our  current  termination  rate  was  reduced  in  December  2010  to  3.36 
eurocents per minute, effective until 30 November 2012. 

The rates that access seekers have to pay in order to unbundle Deutsche 
Telekom’s VDSL network were set by the national regulator in March 2010. 
We  have  appealed  against  these  rates.  The  national  regulator  obliged 
Deutsche Telekom to grant access to its projected fibre to the home access 
network at ex post regulated rates in March 2011.

In May 2010 we acquired nationwide 15 year licences for 2x10 MHz of 800 
MHz  spectrum,  2x5  MHz  of  2.1  GHz  spectrum,  2x20  MHz  of  2.6  GHz 
spectrum and 25 MHz of 2.6 GHz unpaired spectrum for a cost of €1.4 billion 
(£1.2 billion).

Italy
In July 2008 the national regulator reduced our termination rate to 8.85 
eurocents per minute, in July 2009 to 7.70 eurocents per minute and in July 
2010 to 6.60 eurocents per minute. Termination rates will reduce to 5.30 
eurocents  per  minute  in  July  2011.  The  national  regulator  is  currently 
consulting upon further reductions to 4.1 cents in January 2012 with further 
reductions to 0.98 cents by January 2015.

In  November  2010  the  Government  entered  into  a  memorandum  of 
understanding with telecommunications operators, including Vodafone, to 
jointly  develop  a  plan  for  the  deployment  of  next  generation  fixed 
infrastructure in Italy.

In December 2010 the Italian regulator increased the monthly cost of an 
unbundled copper local loop from €8.49 (which had applied until 1 May 
2010) to €8.70 for the period 1 May to 31 December 2010, to €9.02 for 2011 
and to €9.28 for 2012, subject to Telecom Italia’s network meeting certain 
quality thresholds. In February 2011 the national regulator approved the 
price increases for the 2011 wholesale products charge.

In January 2011 the national regulator launched a consultation on the 
obligations to be imposed on Telecom Italia in relation to its fibre network. 
These  proposals  vary  significantly  from  the  principles  in  the  NGA 
recommendation described above as they do not require unbundled access 
where there are or could be two competing networks. We have objected to 
these proposals. 

Spain
The  national  regulator  has  adopted  a  glide  path  of  termination  rate 
reductions to 4.00 from October 2011 to April 2012. 

The national regulator has adopted an immediate 7% increase in the price 
at which we and other operators obtain unbundled copper local loops from 
Telefonica while it undertakes further analysis of these costs.

Additional information

Vodafone Group Plc Annual Report 2011    141

The  national  regulator  has  determined  the  net  cost  and  industry 
contributions corresponding to universal service contributions for 2007. 
Vodafone is required to contribute €14.9 million. We are currently appealing 
this decision. 

In June 2010 the Spanish Ministry of Industry, Tourism and Commerce 
issued  a  wideranging  consultation  on  spectrum.  In  February  2011  the 
Government  confirmed  its  plans  under  which  operators  (including 
Vodafone) will return small amounts of their existing 900 MHz and 1800 
MHz spectrum, the remaining licences would be extended until 2030 and 
refarming would be allowed in these bands. A tender process for the 2.6 GHz 
and 800 MHz bands will also be undertaken in the 2011 calendar year, with 
the 800 MHz spectrum available for use from around 2015. 

The national competition authority has commenced an investigation into 
the wholesale origination and termination charges levied by all Spanish 
mobile operators for SMS services.

United Kingdom
Our regulated average termination rate is currently 2.98 pence per minute. 
The national regulator has finalised the process to decide the rates that will 
apply from 1 April 2011 to 31 March 2015. It has imposed a glidepath with 
annual adjustments that would see a reduction to 0.69 pence per minute 
(plus inflation adjustment) in 2014 and 2015. The mobile network operators 
have until 16 May 2011 to appeal this decision.

Malta
The national regulator has concluded a process for the renewal/issue of all 
900 MHz and 1800 MHz spectrum which allows Vodafone to retain all but 
five MHz of its 900 and 1800 MHz spectrum for 15 years. Vodafone has also 
secured an additional 20 MHz of 1800 MHz spectrum.

Netherlands
Our termination rate reduced to 4.20 eurocents per minute in January 2011 
following a cost model analysis by the NRA which proposes reducing to 
1.2 eurocents per minute by September 2012. This decision is currently 
under appeal.

Auctions of 2.6 GHz spectrum concluded in April 2010. Vodafone acquired 
2x10 MHz of 2.6 GHz of spectrum for the reserve price of €200,000. 

In February 2011 the Government announced plans to auction 800 MHz, 
900 MHz, 1800 MHz, 2.1 GHz and 2.6 GHz spectrum in early 2012. It proposes 
to reserve two 800 MHz licences for new entrants.

Portugal
The  national  regulator  has  adopted  a  glide  path  of  termination  rate 
reductions from May 2010 to take the rate from 6.50 eurocents per minute 
to 3.50 eurocents per minute by August 2011. The national regulator is 
currently consulting on a cost modelling process to determine rates beyond 
August 2011.

All 2G licences have been modified to allow refarming to 3G. All 3G licences 
will also be made indefinite rather than expiring in 2021.

The spectrum auction in Portugal was delayed and is now expected in 2011 
and will include a number of spectrum bands including 800 MHz and 
2.6 GHz.

The  national  regulator  will  carry  out  a  competition  assessment  and 
consultation  process  to  what  restrictions,  if  any,  might  be  applied  to 
participation in the auction of 800 MHz and 2.6 GHz spectrum, which is 
expected to be conducted in early 2012. 

As part of the conditions for clearance of the merger between Orange UK 
and T-Mobile UK, the Commission has required them to dispose of 2x15 MHz 
of spectrum in the 1800 MHz band. If they fail to do so, this spectrum will be 
included in the auction.

Other Europe
Albania
Vodafone Albania acquired the single 3G licence (2x15 MHz) for €31.4m 
in November 2010. Commercial services were launched in January 2011. 

Greece
The national regulator is currently consulting on the renewal/re-auction of 
existing 900 MHz licences expiring in 2012.

Hungary
In October 2010 the Hungarian Parliament adopted a law which imposes a 
significant additional tax burden on the telecommunications, retail and 
energy sectors. The law came into force in December 2010 and will apply 
until  at  least  January  2013,  although  the  Hungarian  government  has 
indicated that it may be further extended. Vodafone prepaid 7,343,503,000 
HUF (£24 million) in December 2010. A large number of firms have asked the 
Commission to review the legality of the tax, which they are currently doing.

Ireland
The national regulator has proposed auctioning all spectrum in the 900 MHz 
and 1800 MHz spectrum bands at the same time as an auction of 800 MHz 
spectrum  in  2011,  with  spectrum  available  in  2013.  In  the  meantime, 
Vodafone’s  and  O2’s  900  MHz  licences  will  be  renewed  until  the 
commencement of the new licences in 2013.

The competition authority has started an investigation into certain retail 
pricing initiatives undertaken by Vodafone in early 2011. 

Romania
Proposals for the renewal of Vodafone’s 900/1800 MHz licences, which 
expire in December 2011, are expected shortly. 

In  February  2011  Vodafone  was  fined  €28  million  by  the  competition 
authority in relation to an alleged refusal to interconnect with another party 
in 2006. We appealed this decision in April 2011. Other enquiries remain 
ongoing. In April 2011 we were advised that new proceedings in relation to 
termination rates and subsidies for handsets will be initiated.

Turkey
Our termination rates are currently set at 0.032 Lira per minute. 

Africa, Middle East and Asia Pacific region
India
The national regulator’s decision to reduce interconnection charges to 
Rs 0.20 per minute effective 1 April 2010 was successfully appealed to the 
appellate  body.  The  national  regulator  launched  a  new  interconnect 
charges consultation process in April 2011 and has been directed by the 
appellate body to implement new rates by June 2011.

In May 2010 we secured 20 year licences for 2x5 MHz of 3G spectrum in nine 
circles in the Indian auction for a total price of INR 116.2 billion (£1.7 billion). 
These circles include Delhi, Mumbai, Kolkata and a further three ‘A’ circles 
and three ‘B’ circles providing a footprint covering 66% of VEL’s current 
revenue base. In May 2010 the national regulator made recommendations 
on the spectrum management and licensing framework which includes far-
reaching proposals for spectrum allocation and pricing. In February 2011 the 
national regulator recommended a new spectrum valuation approach for 
1800 MHz spectrum. These recommendations will be reviewed by the 
Union Minister of Communications and IT. 

In September 2010 VEL’s appeal against the increase in 2G spectrum fees of 
1%  to  2%  of  adjusted  gross  revenue  (effective  from  1  April  2010)  was 
unsuccessful. VEL then appealed to the Supreme Court in October 2010 and 
was granted a stay against the order increasing spectrum charges. 

142    Vodafone Group Plc Annual Report 2011

Regulation continued

South Africa
The national regulator may recommence the process for an auction of the 
2.6 GHz and 3.5 GHz bands during the 2012 financial year.

In October 2010 the national regulator published a regulation establishing 
a glide path for mobile and fixed termination rates over the period to March 
2014. The mobile termination rate will decline from a peak/off-peak rate of 
ZAR 0.89/0.77 respectively to ZAR 0.40 per minute from 1 March 2013.

Other Africa, Middle East and Asia Pacific
Egypt
The national regulator set termination rates at 65% of each operator’s on-net 
retail revenue per minute in September 2008. Mobinil obtained interim 
relief  against  this  regulation  and  a  final  order  is  awaited  to  clarify  its 
application. On 28 January 2011, during a period of socio-political unrest 
and  demonstrations,  the  government  ordered  Vodafone  and  the  two 
other licensed mobile operators to temporarily suspend mobile services in 
certain areas. Vodafone subsequently restored its voice network to its 
customers the following day, and data and SMS were unavailable for five and 
nine days respectively.

New Zealand
Vodafone  and  Telecom  New  Zealand  have  been  selected  to  share  a 
NZ$285 million government grant to roll-out and operate an open access 
fibre and wireless network in rural areas.

The national regulator has adopted a regulation which reduces termination 
rates from around 18 cents to 7.5 cents in May 2011, with further reductions 
to 4.0 cents from April 2012. SMS termination rates are also regulated at 0.06 
cents per SMS. The national regulator has indicated that it will monitor the 
impact of these measures and of on-net/off-net retail pricing which it 
believes to have inhibited competition. 

Qatar
The price floor on retail services imposed in November 2009 on Vodafone 
by the national regulator was removed in April 2010. In July 2010 the 
national regulator ruled that QTel had launched the Virgin Mobile service 
illegally and required significant changes to be compliant. The national 
regulator has launched a strategic review of the sector.

Licences
The table below summarises the most significant mobile licences held by our operating subsidiaries and our joint venture in Italy at 31 March 2011. We 
present the licences by frequency band since in many markets, including the majority of Europe, they can be used for a variety of technologies including 
2G, 3G and in the future LTE.

Mobile licences
Country by region
Europe
Germany
Italy 
Spain
UK
Albania
Czech Republic
Greece
Hungary
Ireland
Malta
Netherlands
Portugal 
Romania
Turkey

800 MHz expiry date

900 MHz expiry date

1800 MHz expiry date

2.1 GHz expiry date

2.6 GHz expiry date

December 2025
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a

December 2016
February 2015
February 2020

See note(1)

June 2016
January 2021
September 2012(2)
July 2014(3)
May 2011
May 2011
March 2013
October 2021
December 2011
April 2023

December 2020
December 2016
December 2021
February 2015
April 2020
July 2023
See note(1) December 2021
December 2025
February 2025
August 2021

June 2016
January 2021
August 2016

July 2014(3) December 2019(3)

December 2015
May 2011
March 2013
October 2021
December 2011
–

October 2022
August 2020
December 2016
January 2016
March 2020
April 2029

December 2025
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
May 2030
n/a
n/a
n/a

Africa, Middle East and Asia Pacific

India(4)
Vodacom: South Africa
Egypt
Ghana
New Zealand
Qatar

November 2014 –
December 2026

November 2014 –
December 2026

See note(5)

See note(5)

January 2022
December 2019
November 2031
June 2028

January 2022
December 2019
March 2021
June 2028

n/a
n/a
n/a
n/a
n/a
n/a

September 2030

See note(5)

January 2022
December 2023(6)

March 2021
June 2028

n/a
n/a
n/a
n/a
n/a
n/a

Notes:
(1)  Indefinite licence with a one year notice of revocation.
(2) One third of the 900 MHz spectrum will expire in 2016.
(3)  Options to extend these licences.
(4)  India is comprised of 23 separate service area licences with a variety of expiry dates. Option to extend 900/1800 licences by ten years. Vodafone acquired 3G licences in nine of the service areas in May 2010.
(5)  Vodacom’s South African spectrum licences are renewed annually. As part of the migration to a new licensing regime the NRA has issued Vodacom a service licence and a network licence which will 
permit Vodacom to offer mobile and fixed services. The service and network licences have 20 year duration and will expire in 2028. Vodacom also holds licences to provide 2G and/or 3G services in the 
Democratic Republic of Congo, Lesotho, Mozambique and Tanzania.

(6)  The NRA has issued provisional licences with the intention of converting these to full licences once the NRA board has been reconvened. 

Additional information

Vodafone Group Plc Annual Report 2011    143

Non-GAAP information

In the discussion of our reported financial position, operating results and cash flows, information is presented to provide readers with additional financial 
information that is regularly reviewed by management. However, this additional information presented is not uniformly defined by all companies including 
those in the Group’s industry. Accordingly, it may not be comparable with similarly titled measures and disclosures by other companies. Additionally, certain 
information presented is derived from amounts calculated in accordance with IFRS but is not itself an expressly permitted GAAP measure. Such non-GAAP 
measures should not be viewed in isolation or as an alternative to the equivalent GAAP measure.

EBITDA
EBITDA is operating profit excluding share in results of associates, depreciation and amortisation, gains/losses on the disposal of fixed assets, impairment 
losses and other operating income and expense. We use EBITDA, in conjunction with other GAAP and non-GAAP financial measures such as adjusted 
operating profit, operating profit and net profit, to assess our operating performance. We believe that EBITDA is an operating performance measure, not a 
liquidity measure, as it includes non-cash changes in working capital and is reviewed by the Chief Executive to assess internal performance in conjunction 
with EBITDA margin, which is an alternative sales margin figure. We believe it is both useful and necessary to report EBITDA as a performance measure as 
it enhances the comparability of profit across segments.

Because EBITDA does not take into account certain items that affect operations and performance, EBITDA has inherent limitations as a performance 
measure. To compensate for these limitations, we analyse EBITDA in conjunction with other GAAP and non-GAAP operating performance measures. 
EBITDA should not be considered in isolation or as a substitute for a GAAP measure of operating performance.

A reconciliation of EBITDA to the closest equivalent GAAP measure, operating profit, is provided in note 3 to the consolidated financial statements on page 91.

Group adjusted operating profit and adjusted earnings per share
Group adjusted operating profit excludes non-operating income of associates, impairment losses and other income and expense. Adjusted earnings per 
share also excludes amounts in relation to equity put rights and similar arrangements and certain foreign exchange rate differences, together with related 
tax effects. We believe that it is both useful and necessary to report these measures for the following reasons: 

 ■ these measures are used for internal performance analysis; 
 ■ these measures are used in setting director and management remuneration; and
 ■ they are useful in connection with discussion with the investment analyst community and debt rating agencies.

Reconciliations of adjusted operating profit and adjusted earnings per share to the respective closest equivalent GAAP measures, operating profit and 
basic earnings per share, are provided in “Operating results” beginning on page 34.

Cash flow measures
In presenting and discussing our reported results, free cash flow and operating free cash flow are calculated and presented even though these measures 
are not recognised within IFRS. We believe that it is both useful and necessary to communicate free cash flow to investors and other interested parties, for 
the following reasons: 

 ■ free cash flow allows us and external parties to evaluate our liquidity and the cash generated by our operations. Free cash flow does not include 
payments for licences and spectrum included within intangible assets, items determined independently of the ongoing business, such as the level of 
dividends, and items which are deemed discretionary, such as cash flows relating to acquisitions and disposals or financing activities. In addition, it does 
not necessarily reflect the amounts which we have an obligation to incur. However, it does reflect the cash available for such discretionary activities, to 
strengthen the consolidated statement of financial position or to provide returns to shareholders in the form of dividends or share purchases;

 ■ free cash flow facilitates comparability of results with other companies although our measure of free cash flow may not be directly comparable to 

similarly titled measures used by other companies;

 ■ these measures are used by management for planning, reporting and incentive purposes; and
 ■ these measures are useful in connection with discussion with the investment analyst community and debt rating agencies.

A reconciliation of cash generated by operations, the closest equivalent GAAP measure, to operating free cash flow and free cash flow, is provided in 
“Financial position and resources” on page 48.

Other
Certain of the statements within the section titled “Chief Executive’s review” on pages 10 to 11 contain forward-looking non-GAAP financial information 
for which at this time there is no comparable GAAP measure and which at this time cannot be quantitatively reconciled to comparable GAAP financial information.

Certain of the statements within the section titled “Guidance” on page 44 contain forward-looking non-GAAP financial information which at this time 
cannot be quantitatively reconciled to comparable GAAP financial information.

Organic growth
All amounts in this document marked with an “(*)” represent organic growth which present performance on a comparable basis, both in terms of merger 
and acquisition activity and foreign exchange rates. We believe that “organic growth”, which is not intended to be a substitute for or superior to reported 
growth, provides useful and necessary information to investors and other interested parties for the following reasons: 

 ■ it provides additional information on underlying growth of the business without the effect of certain factors unrelated to the operating performance of 

the business;

 ■ it is used for internal performance analysis; and
 ■ it facilitates comparability of underlying growth with other companies, although the term “organic” is not a defined term under IFRS and may not, 

therefore, be comparable with similarly titled measures reported by other companies.

144    Vodafone Group Plc Annual Report 2011

Non-GAAP information continued

Reconciliation of organic growth to reported growth is shown where used, or in the table below: 

31 March 2011
Group
Service revenue

H2 2011
H1 2011
Change
Revenue
Service revenue
Service revenue for the quarter ended 31 March 2011
Data revenue
Fixed line revenue
Emerging markets service revenue
Vodafone Global Enterprise revenue
EBITDA
Adjusted operating profit
Europe
Service revenue
31 March 2010
31 March 2009
Change

Service revenue for the six months ended 31 March 2011
Service revenue for the quarter ended 31 March 2011
Northern Europe service revenue growth
Southern Europe service revenue growth
Enterprise revenue
Germany – service revenue excluding the impact of termination rate cuts
Germany – data revenue
Germany – enterprise revenue
Italy – data revenue
Spain – data revenue
UK – data revenue
Greece – service revenue
Turkey – service revenue
Africa, Middle East and Asia Pacific
Service revenue for the quarter ended 31 March 2011
Vodacom – data revenue(1)
South Africa – data revenue
Egypt – service revenue
Egypt – data revenue
Ghana – service revenue
Indus Towers – contribution to India service revenue growth
Percentage point reduction in EBITDA margin
Verizon Wireless
Revenue
Service revenue(2)
EBITDA
Group’s share of result of Verizon Wireless

 Organic
 change
 %

M&A
activity
pps

Foreign
exchange
pps

Reported
change
%

2.5
1.7
0.8
2.8
2.1
2.5
26.4
5.2
11.8
8
(0.7)
1.8

(3.8)
(1.7)
(2.1)
(0.3)
(0.8)
2.7
(2.9)
0.5
2.1
27.9
3.6
21.5
14.8
28.5
(19.4)
28.9

11.8
43.8
41.8
(0.8)
37.7
21.0
1.7
(0.6)

6.0
5.8
6.7
8.5

0.2
1.5
(1.3)
0.8
0.9
0.1
1.2
1.7
3.4
–
1.4
2.5

0.1
2.5
(2.4)
0.2
0.2
(1.2)
1.2
0.2
–
–
–
–
–
–
–
3.6

(1.3)
9.7
9.5
–
–
–
–
1.0

–
–
(0.1)
(0.1)

(1.5)
0.5
(2.0)
 (0.4)
(0.6)
(2.2)
(1.2)
(3.5)
6.8
3
(1.1)
(1.2)

4.6
13.2
(8.6)
(3.5)
(3.2)
(2.8)
(3.5)
(3.2)
(4.1)
(5.1)
(4.2)
(4.8)
(4.8)
–
(3.2)
2.7

0.7
15.2
15.6
(1.0)
(1.5)
1.6
0.1
(0.2)

2.6
2.6
2.7
2.7

1.2
3.7
(2.5)
3.2
2.4
0.4
26.4
3.4
22.0
11
(0.4)
3.1

0.9
14.0
(13.1)
(3.6)
(3.8)
(1.3)
(5.2)
(2.5)
(2.0)
22.8
(0.6)
16.7
10.0
28.5
(22.6)
35.2

11.2
68.7
66.9
(1.8)
36.2
22.6
1.8
0.2

8.6
8.4
9.3
11.1

Additional information

Vodafone Group Plc Annual Report 2011    145

31 March 2010
Group
Service revenue
Data revenue
Fixed line revenue
Emerging markets service revenue
Europe
Service revenue
Data revenue
Fixed line revenue
Enterprise revenue
Germany – service revenue for the quarter ended 31 March 2010
Germany – mobile service revenue 
Germany – mobile service revenue for the quarter ended 31 March 2010
Germany – fixed line revenue
Spain – service revenue for the quarter ended 31 March 2010
UK – service revenue for the quarter ended 31 March 2010
Greece – service revenue
Netherlands – service revenue
Portugal – service revenue
Romania – service revenue
Romania – EBITDA 
Turkey – service revenue for the quarter ended 31 March 2010
Africa, Middle East and Asia Pacific
India – service revenue for the quarter ended 31 March 2010
Indus Towers – contribution to India service revenue growth for the quarter ended 31 March 2010
Vodacom – data revenue
Egypt – service revenue
Egypt – data and fixed line revenue
Verizon Wireless
Revenue
Service revenue
EBITDA
Group’s share of result of Verizon Wireless

31 March 2009
Group
Service revenue
Data revenue
Fixed line revenue
Emerging markets service revenue(3)
Europe
Germany – service revenue
Italy – service revenue
Spain – service revenue
UK – service revenue
Africa, Middle East and Asia Pacific
India – pro-forma revenue
Vodacom – service revenue

 Organic
 change
 %

M&A
activity
pps

Foreign
exchange
pps

Reported
change
%

(1.6)
19.3
7.9
7.9

(3.8)
17.7
7.5
(4.8)
(1.6)
(5.0)
(1.8)
1.3
(6.2)
(2.6)
(14.5)
3.0
(4.9)
(19.9)
(26.5)
31.3

6.5
0.3
32.9
1.3
64.2

5.0
6.3
4.4
8.0

(0.3)
25.9
2.1
6.4

(2.5)
1.2
(4.9)
(1.1)

33
13.8

4.9
6.9
6.0
31.3

0.1
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

–
–
155.3
–
–

11.8
11.7
10.9
2.5

3.1
0.7
21.3
14.2

(0.1)
4.7
2.5
0.3

9
2.1

5.6
6.8
6.7
7.9

4.6
5.5
6.3
4.5
(2.4)
6.0
(2.3)
6.1
(2.3)
–
5.6
6.4
6.1
5.2
4.7
1.5

0.1
0.1
57.3
4.7
4.4

5.5
5.6
5.4
5.6

13.1
17.1
22.1
6.4

17.6
19.2
17.7
–

6
(5.2)

8.9
33.0
20.6
47.1

0.9
23.2
13.8
(0.3)
(4.0)
1.0
(4.1)
7.4
(8.5)
(2.6)
(8.9)
9.4
1.2
(14.7)
(21.8)
32.8

6.6
0.4
245.5
6.0
68.6

22.3
23.6
20.7
16.1

15.9
43.7
45.5
27.0

15.0
25.1
15.3
(0.8)

48
10.7

Notes:
(1)  Data revenue in South Africa grew by 41.8%(*). Excluding the impact of reclassifications between messaging and data revenue during the year, data revenue grew by 35.9%(*).
(2) Organic growth rates include the impact of a non-cash revenue adjustment which was recorded to properly defer previously recognised data revenue that will be earned and recognised in future periods. 
Excluding this the equivalent growth rates for service revenue, revenue, adjusted EBITDA and the Group’s share of result in Verizon Wireless would have been 6.4%(*), 6.6%(*), 8.2%(*) and 10.8%(*) respectively.

(3) Excludes India, Ghana and Qatar as these were not owned for the full financial year.

146    Vodafone Group Plc Annual Report 2011

Form 20-F cross reference guide

The information in this document that is referenced in the following table is included in our annual report on Form 20-F for 2011 filed with the SEC (the ‘2011 
Form 20-F’). The information in this document may be updated or supplemented at the time of filing with the SEC or later amended if necessary. No other 
information in this document is included in the 2011 Form 20-F or incorporated by reference into any filings by us under the Securities Act. Please see 
“Documents on display” on page 137 for information on how to access the 2011 Form 20-F as filed with the SEC. The 2011 Form 20-F has not been approved 
or disapproved by the SEC nor has the SEC passed judgement upon the adequacy or accuracy of the 2011 Form 20-F.

Item Form 20-F caption
1

Identity of directors, senior management 
and advisers
Offer statistics and expected timetable
Key information
3A Selected financial data

3B Capitalisation and indebtedness
3C Reasons for the offer and use of proceeds
3D Risk factors
Information on the Company
4A History and development of the company

4B Business overview

2
3

4

4C Organisational structure 

4D Property, plant and equipment

4A
5

Unresolved staff comments
Operating and financial review and prospects
5A Operating results

5B Liquidity and capital resources

5C  Research and development,  
patents and licences, etc 

5D Trend information
5E Off-balance sheet arrangements

6

7

5F Tabular disclosure of contractual obligations

5G Safe harbor
Directors, senior management and employees
6A Directors and senior management
6B Compensation
6C Board practices

6D Employees

6E Share ownership

Major shareholders and related party 
transactions
7A Major shareholders
7B Related party transactions

7C Interests of experts and counsel

Location in this document

Not applicable
Not applicable

Selected financial data
Shareholder information – Inflation and foreign currency translation
Not applicable
Not applicable 
Principal risk factors and uncertainties

History and development
Contact details
About us
Vodafone at a glance
Mobile telecommunications industry
Focus on key areas of growth potential – Mobile data
Focus on key areas of growth potential – Enterprise
Focus on key areas of growth potential – Total communications
Focus on key areas of growth potential – New services
Operating results
Note 12 “Principal subsidiaries”
Note 13 “Investments in joint ventures”
Note 14 “Investments in associates”
Note 15 “Other investments”
About us
Financial position and resources 
Sustainable business
None

Operating results
Note 22 “Borrowings”
Shareholder information – Inflation and foreign currency translation
Regulation
Financial position and resources – Liquidity and capital resources
Note 21 “Capital and financial risk management” 
Note 22 “Borrowings”
Focus on key areas of growth potential – Mobile data
Note 4 “Operating profit”
Regulation – Licences
Mobile telecommunications industry
Financial position and resources – Off-balance sheet arrangements
Note 27 “Commitments”
Note 28 “Contingent liabilities”
Financial position and resources – Contractual obligations 
and contingencies
Forward-looking statements

Board of directors and Group management 
Directors’ remuneration
Corporate governance
Directors’ remuneration
Board of directors and Group management
People
Note 31 “Employees”
Directors’ remuneration 
Note 20 “Share-based payments”

Shareholder information – Major shareholders
Directors’ remuneration
Note 28 “Contingent liabilities” 
Note 30 “Related party transactions” 
Not applicable

Page

–
–

151
134
–
–
45 to 46

139
 BC
2 to 3
4 to 5
8 to 9
15 to 19
22
23
24
34 to 43
103
104
105
105
2 to 3
47 to 51
30 to 31
–

34 to 43
113 to 117
134
140 to 142
48 to 51
110 to 112
113 to 117
17
92
142
8 to 9
51
121
121 to 122

47
148

52 to 54
62 to 73
55 to 61
62 to 73
52 to 54
32 to 33
124
62 to 73
108 to 109

134
62 to 73
121 to 122
123 to 124
–

 
Additional information

Vodafone Group Plc Annual Report 2011    147

Location in this document

Financials(1)
Audit report on the consolidated financial statements
Note 28 “Contingent liabilities”
Financial position and resources 
Not applicable

Shareholder information – Share price history
Not applicable
Shareholder information – Markets
Not applicable
Not applicable
Not applicable

Not applicable
Shareholder information – Articles of association and applicable 
English law
Shareholder information – Material contracts
Shareholder information – Exchange controls
Shareholder information – Taxation
Not applicable
Not applicable
Shareholder information – Documents on display
Not applicable

Note 21 “Capital and financial risk management”

Item Form 20-F caption
8

Financial information
8A  Consolidated statements and other  

financial information

8B Significant changes
The offer and listing
9A Offer and listing details
9B Plan of distribution
9C Markets
9D Selling shareholders
9E Dilution
9F Expenses of the issue
Additional information
10A Share capital
10B Memorandum and articles of association

10C Material contracts
10D Exchange controls
10E Taxation
10F Dividends and paying agents
10G Statement by experts
10H Documents on display
10I Subsidiary information
Quantitative and qualitative disclosures  
about market risk
Description of securities other than equity 
securities
12A Debt securities
12B Warrants and rights
12C Other securities
12D American depositary shares
Defaults, dividend arrearages and delinquencies Not applicable
Material modifications to the rights of security  
holders and use of proceeds
Controls and procedures

Not applicable
Not applicable
Not applicable
Filed with the SEC

Not applicable
Corporate governance 
Directors’ statement of responsibility – Management’s report on 
internal control over financial reporting
Audit report on internal controls
Corporate governance – Board committees
Corporate governance 
Note 4 “Operating profit”
Corporate governance – Auditor

16A Audit Committee financial expert
16B Code of ethics
16C Principal accountant fees and services

16D  Exemptions from the listing standards for  

audit committees

Not applicable

16E  Purchase of equity securities by the issuer and 

affiliated purchasers

16F Change in registrant’s certifying accountant
16G Corporate governance
Financial statements
Financial statements
Exhibits

Financial position and resources
Not applicable
Corporate governance – US listing requirements
Not applicable
Financials(1)
Filed with the SEC

Note:
(1)  The Company financial statements, and the audit report and notes relating thereto, on pages 126 to 131 should not be considered to form part of the Company’s annual report on Form 20-F.

Page

74 to 124
79
121 to 122
47 to 51
–

133
–
134
–
–
–

–

134 to 136
137
137
137 to 138
–
–
137
–

110 to 112

–
–
–
–
–

–
55 to 61

75
76
57 to 58
55 to 61
92
60

–

47 to 51
–
60
–
74 to 124
–

9

10

11

12

13
14

15

16

17
18
19

148    Vodafone Group Plc Annual Report 2011

Forward-looking statements

This document contains “forward-looking statements” within the meaning 
of the US Private Securities Litigation Reform Act of 1995 with respect to the 
Group’s financial condition, results of operations and businesses and certain 
of the Group’s plans and objectives.

In  particular,  such  forward-looking  statements  include  statements  with 
respect to:

 ■ the  Group’s  expectations  regarding  its  financial  and  operating 
performance, including statements contained within the Chief Executive’s 
review on pages 10 to 11, the Group’s 7% dividend per share growth target 
contained on pages 6, 27, 44 and 48, and the guidance statement for the 
2012 financial year and the medium-term guidance statement for the 
three financial years ending 31 March 2014 on page 44 of this document, 
and the performance of joint ventures, associates, including Verizon 
Wireless and VHA, other investments and newly acquired businesses;
 ■ intentions and expectations regarding the development of products, 
services and initiatives introduced by, or together with, Vodafone or by 
third parties, including new mobile technologies, such as the introduction 
of 4G, the Vodafone M-Pesa money transfer system, tablets and an 
increase in download speeds and 3G sites;

 ■ expectations regarding the global economy and the Group’s operating 
environment, including future market conditions, growth in the number 
of worldwide mobile phone users and other trends, including increased 
data usage;

 ■ revenue and growth expected from the Group’s total communications 
strategy, including data revenue growth, and its expectations with respect 
to long-term shareholder value growth;

 ■ mobile penetration and coverage rates, termination rate cuts, the Group’s 
ability to acquire spectrum, expected growth prospects in the Europe, 
Africa, Middle East and Asia Pacific regions and growth in customers and 
usage generally;

 ■ expected benefits associated with the merger of Vodafone Australia and 

Hutchison 3G Australia;

 ■ anticipated benefits to the Group from cost efficiency programmes;
 ■ possible future acquisitions, including increases in ownership in existing 
investments, the timely completion of pending acquisition transactions 
and pending offers for investments, including licence acquisitions, and the 
expected funding required to complete such acquisitions or investments;
 ■ expectations regarding the Group’s future revenue, operating profit, EBITDA 
margin, free cash flow, capital intensity, depreciation and amortisation 
charges, foreign exchange rates, tax rates and capital expenditure;

 ■ expectations regarding the Group’s access to adequate funding for its 
working capital requirements and share buyback programmes, and the 
rate of dividend growth by the Group (including the Group’s 7% dividend 
per share growth target) or its existing investments; and

 ■ the impact of regulatory and legal proceedings involving Vodafone and 

of scheduled or potential regulatory changes.

Forward-looking statements are sometimes, but not always, identified by 
their use of a date in the future or such words as “will”, “anticipates”, “aims”, 
“could”, “may”, “should”, “expects”, “believes”, “intends”, “plans” or “targets”. 
By  their  nature,  forward-looking  statements  are  inherently  predictive, 
speculative and involve risk and uncertainty because they relate to events 
and depend on circumstances that will occur in the future. There are a 
number of factors that could cause actual results and developments to 
differ materially from those expressed or implied by these forward-looking 
statements. These factors include, but are not limited to, the following: 

 ■ general economic and political conditions in the jurisdictions in which 
the Group operates and changes to the associated legal, regulatory and 
tax environments;

 ■ increased competition, from both existing competitors and new market 

entrants, including mobile virtual network operators;

 ■ levels of investment in network capacity and the Group’s ability to deploy 
new technologies, products and services in a timely manner, particularly 
data content and services;

 ■ rapid changes to existing products and services and the inability of new 
products  and  services  to  perform  in  accordance  with  expectations, 
including as a result of third party or vendor marketing efforts;

 ■ the ability of the Group to integrate new technologies, products and 
services with existing networks, technologies, products and services;
 ■ the Group’s ability to generate and grow revenue from both voice and 

non-voice services and achieve expected cost savings;

 ■ a lower than expected impact of new or existing products, services or 
technologies on the Group’s future revenue, cost structure and capital 
expenditure outlays;

 ■ slower than expected customer growth, reduced customer retention, 
reductions or changes in customer spending and increased pricing pressure;
 ■ the  Group’s  ability  to  expand  its  spectrum  position,  win  3G  and  4G 
allocations and realise expected synergies and benefits associated with 
3G and 4G; 

 ■ the Group’s ability to secure the timely delivery of high quality, reliable 
handsets, network equipment and other key products from suppliers;
 ■ loss of suppliers, disruption of supply chains and greater than anticipated 

prices of new mobile handsets;

 ■ changes in the costs to the Group of, or the rates the Group may charge 

for, terminations and roaming minutes;

 ■ the  Group’s  ability  to  realise  expected  benefits  from  acquisitions, 
partnerships, joint ventures, franchises, brand licences, platform sharing 
or other arrangements with third parties, particularly those related to the 
development of data and internet services;

 ■ acquisitions and divestments of Group businesses and assets and the 
pursuit of new, unexpected strategic opportunities which may have a 
negative impact on the Group’s financial condition and results of operations;
 ■ the  Group’s  ability  to  integrate  acquired  business  or  assets  and  the 
imposition of any unfavourable conditions, regulatory or otherwise, on 
any pending or future acquisitions or dispositions; 

 ■ the extent of any future write-downs or impairment charges on the 
Group’s  assets,  or  restructuring  charges  incurred  as  a  result  of  an 
acquisition or disposition;

 ■ developments  in  the  Group’s  financial  condition,  earnings  and 
distributable funds and other factors that the Board takes into account in 
determining the level of dividends;

 ■ the  Group’s  ability  to  satisfy  working  capital  requirements  through 

borrowing in capital markets, bank facilities and operations;

 ■ changes in foreign exchange rates, including particularly the exchange 

rate of pounds sterling to the euro and the US dollar;

 ■ changes  in  the  regulatory  framework  in  which  the  Group  operates, 
including the commencement of legal or regulatory action seeking to 
regulate the Group’s permitted charging rates;

 ■ the impact of legal or other proceedings against the Group or other 

companies in the communications industry; and

 ■ changes in statutory tax rates and profit mix, the Group’s ability to resolve 
open tax issues and the timing and amount of any payments in respect of 
tax liabilities.

Furthermore, a review of the reasons why actual results and developments 
may differ materially from the expectations disclosed or implied within 
forward-looking statements can be found under “Principal risk factors and 
uncertainties” on pages 45 and 46 of this document. All subsequent written 
or oral forward-looking statements attributable to the Company or any 
member of the Group or any persons acting on their behalf are expressly 
qualified in their entirety by the factors referred to above. No assurances can 
be given that the forward-looking statements in this document will be 
realised.  Subject  to  compliance  with  applicable  law  and  regulations, 
Vodafone does not intend to update these forward-looking statements and 
does not undertake any obligation to do so. 

Additional information

Vodafone Group Plc Annual Report 2011    149

2G networks are operated using global system for mobile (‘GSM’) technology which offer services such as voice, 
text messaging and basic data. In addition, all the Group’s controlled networks support general packet radio services 
(‘GPRS’), often referred to as 2.5G. GPRS allows mobile devices to access IP based data services such as the internet 
and email. 

 A cellular technology based on wide band CDMA delivering voice and data services.
4G or LTE technology offers even faster data transfer speeds than 3G/HSPA, increases network capacity and is able 
to deliver sustained customer throughputs of between 6-12 Mbps in real network conditions.
The total of connection fees, trade commissions and equipment costs relating to new customer connections.
American depositary receipts is a mechanism designed to facilitate trading in shares of non-US companies in the 
US stock markets. The main purpose is to create an instrument which can easily be settled through US stock market 
clearing systems.
American depositary shares are shares evidenced by american depositary receipts. ADSs are issued by a depositary 
bank and represent one or more shares of a non-US issuer held by the depositary bank. The main purpose of ADSs 
is to facilitate trading in shares of non-US companies in the US markets and, accordingly, ADRs which evidence ADSs 
are in a form suitable for holding in US clearing systems.
Annual general meeting.
 Service revenue excluding fixed line revenue, fixed advertising revenue, revenue related to business managed 
services and revenue from certain tower sharing arrangements divided by average customers.
This measure includes the aggregate of capitalised property, plant and equipment additions and capitalised 
software costs. 
Code-division multiple access refers to any of several protocols used in 2G and 3G communications. It allows 
numerous signals to occupy a single transmission channel, optimising availability of bandwidth.
Total gross customer disconnections in the period divided by the average total customers in the period.
 Controlled and jointly controlled measures include 100% for the Group’s mobile operating subsidiaries and the 
Group’s proportionate share for joint ventures. 
Customer costs include acquisition costs, being the total of connection fees, trade commissions and equipment costs 
relating to new customer connections, and retention costs, being the total of trade commissions, loyalty scheme and 
equipment costs relating to customer retention and upgrades, as well as expenses related to ongoing commissions.
This measure includes the profit or loss on disposal of property, plant and equipment and computer software.

Direct costs include interconnect costs and other direct costs of providing services.
A digital subscriber line which is a fixed line enabling data to be transmitted at theoretical peak speeds of up to 16 Mbps.
Digital terrestrial television.
Operating profit excluding share in results of associates, depreciation and amortisation, gains/losses on the disposal 
of fixed assets, impairment losses and other operating income and expense.
In most our networks we also provide an advanced version of GPRS called enhanced data rates for GSM evolution 
(‘EDGE’). This provides download speeds of over 200 kilobits per second (‘kbps’) to customers. 
India, Vodacom, Egypt, Turkey, Ghana, Qatar and Fiji. 
A fixed broadband customer is defined as a physical connection or access point to a fixed line network. 
Financial Reporting Council.
Operating free cash flow after cash flows in relation to taxation, interest, dividends received from associates and 
investments and dividends paid to non-controlling shareholders in subsidiaries but before licence and spectrum 
payments and for the year ended 31 March 2011 other items in respect of: the UK CFC settlement, tax relating to 
the disposal of China Mobile Limited, the SoftBank disposal and the court deposit made in respect of the India tax case.
Financial Services Authority.
 High  speed  downlink  packet  access  is  a  wireless  technology  enabling  theoretical  network  to  mobile  data 
transmission speeds of up to 43.2 Mbps.
High speed packet access or third generation (‘3G’) is a wireless technology operating wideband code division 
multiple access (‘W-CDMA’) technology, providing customers with voice, video telephony, multimedia messaging 
and high speed data services.
A downward revaluation of an asset.
This means the customer has little or no equipment at their premises and all the equipment and capability is run 
from the Vodafone network instead. This removes the need for customers to make capital investment and instead 
they have an operating cost model with a recurring monthly fee.
 A charge paid by Vodafone to other fixed line or mobile operators when a Vodafone customer calls a customer 
connected to a different network.
Internet protocol (‘IP’) is the method by which data is sent from one computer to another on the internet.
A local area network supplies networking capability to a group of computers in close proximity to each other.
Long-term evolution (‘LTE’) is 4G technology which offers even faster data transfer speeds than 3G/HSPA, 
increases network capacity and is able to deliver sustained customer throughputs of between 6-12 Mbps in real 
network conditions.
Mark-to-market or fair value accounting refers to accounting for the value of an asset or liability based on the current 
market price of the asset or liability.

Definition of terms

2G 

3G
4G

Acquisition costs
ADR

ADS

AGM
ARPU

Capital expenditure

CDMA

Churn
Controlled and jointly  
controlled 
Customer costs

Depreciation and other 
amortisation
Direct costs
DSL
DTT
EBITDA

EDGE

Emerging markets
Fixed broadband customer
FRC
Free cash flow

FSA
HSDPA

HSPA

Impairment
‘in the cloud’

Interconnect costs

IP
LAN
LTE

Mark-to-market

150    Vodafone Group Plc Annual Report 2011

Definition of terms continued

Mobile broadband
Mobile customer

Mobile internet

Mobile termination rate (‘MTR’)

MVNO

Net debt

Net promoter score
Operating costs
Operating expenses

Operating free cash flow

Organic growth

Partner markets

Penetration

Petabyte
Pps
Pro-forma growth
Reported growth
RAN

Retention costs
Roaming
Service revenue

Smartphone devices
Smartphone penetration
Spectrum
Tablet device

Visitor revenue

Wi-Fi

Also known as mobile internet (see below).
 A mobile customer is defined as a subscriber identity module (‘SIM’), or in territories where SIMs do not exist, a 
unique mobile telephone number, which has access to the network for any purpose, including data only usage, 
except telemetric applications. Telemetric applications include, but are not limited to, asset and equipment tracking, 
mobile payment and billing functionality, e.g. vending machines and meter readings, and include voice enabled 
customers whose usage is limited to a central service operation, e.g. emergency response applications in vehicles.
Browser based access to the internet or web applications using a mobile device, such as a smartphone, connected 
to a wireless network.
A per minute charge paid by a telecommunications network operator when a customer makes a call to another 
mobile or fixed line network operator.
Mobile virtual network operators, companies that provide mobile phone services but do not have their own licence 
of spectrum or the infrastructure required to operate a network.
 Long-term borrowings, short-term borrowings and mark-to-market adjustments on financing instruments less cash 
and cash equivalents.
Net promoter score (‘NPS’) is a customer loyalty metric used to monitor customer satisfaction.
 Operating expenses plus customer costs other than acquisition and retention costs.
 Operating expenses comprise primarily of network and IT related expenditure, support costs from HR and finance 
and certain intercompany items.
 Cash generated from operations after cash payments for capital expenditure (excludes capital licence and spectrum 
payments) and cash receipts from the disposal of intangible assets and property, plant and equipment.
 The percentage movements in organic growth are presented to reflect operating performance on a comparable 
basis, both in terms of merger and acquisition activity and foreign exchange rates.
 Markets in which the Group has entered into a partner agreement with a local mobile operator enabling a range of 
Vodafone’s global products and services to be marketed in that operator’s territory and extending Vodafone’s reach 
into such markets.
 Number of SIMs in a country as a percentage of the country’s population. Penetration can be in excess of 100% due 
to customers’ owning more than one SIM.
A petabyte is a measure of data usage. One petabyte is a million gigabytes.
Percentage points.
Pro-forma growth is organic growth adjusted to include acquired business for the whole of both periods.
Reported growth is based on amounts reported in pounds sterling as determined under IFRS.
Radio access network is part of a mobile telecommunication system which conceptually sits between the mobile 
phone and the base station.
The total of trade commissions, loyalty scheme and equipment costs relating to customer retention and upgrade.
Allows our customers to make calls on other operators’ mobile networks while travelling abroad.
 Service revenue comprises all revenue related to the provision of ongoing services including, but not limited to, 
monthly  access  charges,  airtime  usage,  roaming,  incoming  and  outgoing  network  usage  by  non-Vodafone 
customers and interconnect charges for incoming calls.
A smartphone is a mobile phone offering advanced capabilities including access to email and the internet.
The number of smartphone devices divided by the number of registered SIMs, excluding data only SIMs.
The radio frequency bands and channels assigned for telecommunication services.
A tablet is a slate shaped, mobile or portable, casual computing device equipped with a finger operated touchscreen 
or stylus, for example, the Apple iPad.
 Amounts received by a Vodafone operating company when customers of another operator, including those of other 
Vodafone companies, roam onto its network.
A Wi-Fi enabled device such as a smartphone can connect to the internet when within a range of a wireless network 
connected to the internet. 

Selected financial data

At/for the year ended 31 March
Consolidated income statement data (£m)
Revenue
Operating profit/(loss)
Profit/(loss) before taxation
Profit/(loss) for the financial year from continuing operations
Profit/(loss) for the financial year

Consolidated statement of financial position data (£m)
Total assets
Total equity
Total equity shareholders’ funds

Earnings per share(1)
Weighted average number of shares (millions)
– Basic 
– Diluted

Basic earnings/(loss) per ordinary share (pence)
– Profit/(loss) from continuing operations
– Profit/(loss) for the financial year
Diluted earnings/(loss) per ordinary share
– Profit/(loss) from continuing operations
– Profit/(loss) for the financial year

Cash dividends(1)(2)
Amount per ordinary share (pence)
Amount per ADS (pence)

Amount per ordinary share (US cents)
Amount per ADS (US cents)

Other data
Ratio of earnings to fixed charges(3)
Ratio of earnings to fixed charges deficit(3)

Vodafone Group Plc Annual Report 2011    151

 2011

 2010

2009

2008

2007

45,884
5,596
9,498
7,870
7,870

44,472 
9,480 
8,674 
 8,618 
8,618 

41,017
5,857
4,189
3,080
3,080

35,478
10,047
9,001
6,756
6,756

31,104
(1,564)
(2,383)
(4,806)
(5,222)

151,220
87,561
87,555

156,985
90,810
90,381

152,699
84,777
86,162

127,270
76,471
78,043

109,617
67,293
67,067

52,408
52,748

52,595
52,849

52,737
52,969

53,019
53,287

55,144
55,144

15.20p
 15.20p

 16.44p
 16.44p

15.11p
15.11p

16.36p
16.36p

8.90p
89.0p

8.31p
83.1p

14.33c
143.3c

12.62c
126.2c

5.84p
5.84p

5.81p
5.81p

7.77p
77.7p

11.11c
111.1c

12.56p
12.56p

(8.94)p
(9.70)p

12.50p
12.50p

(8.94)p
(9.70)p

7.51p
75.1p

6.76p
67.6p

14.91c
149.1c

13.28c
132.8c

5.7
–

3.6
–

1.2
–

3.9
–

–
(4,389)

Notes: 
(1)   See note 8 to the consolidated financial statements, “Earnings per share”. Earnings and dividends per ADS is calculated by multiplying earnings per ordinary share by ten, the number of ordinary shares 

per ADS. Dividend per ADS is calculated on the same basis.

(2)  The final dividend for the year ended 31 March 2011 was proposed by the directors on 17 May 2011 and is payable on 5 August 2011 to holders of record as of 3 June 2011. The total dividends have been 

translated into US dollars at 31 March 2011 for purposes of the above disclosure but the dividends are payable in US dollars under the terms of the ADS depositary agreement.

(3)  For the purposes of calculating these ratios, earnings consist of profit before tax adjusted for fixed charges, dividend income from associates, share of profits and losses from associates, interest 
capitalised, interest amortised and profits and losses on ordinary activities before taxation from discontinued operations. Fixed charges comprise one third of payments under operating leases, 
representing the estimated interest element of these payments, interest payable and similar charges, interest capitalised and preferred share dividends.

152    Vodafone Group Plc Annual Report 2011

Notes

Delivering 
a more 
valuable 
Vodafone

Vodafone, the Vodafone logo, Vodafone Mobile Broadband, The Vodafone Way, Vodafone Always 
Best Connected, TeleTu and Tele2, Vodafone TV, Vodafone WebBox, M-PESA, Vodafone One Net, 
Vodafone Sure Signal, Vodafone Mobile Connect and Vodacom are trade marks of the Vodafone 
Group. World of Difference and Mobiles for Good are trade marks of the Vodafone Foundation. RIM 
and BlackBerry are registered with the US Patent and Trademark Office and may be pending or 
registered in other countries. Microsoft, Windows Mobile and ActiveSync are either registered trade 
marks or trade marks of Microsoft Corporation in the US and/or other countries. Google, Google 
Maps and Android are trademarks of Google Inc. Apple, iPhone and iPad are trade marks of Apple Inc., 
registered in the US and other countries. Other product and company names mentioned herein may 
be the trade marks of their respective owners.

The content of our website (www.vodafone.com) should not be considered to form part of this 
annual report or our annual report on Form 20-F.

Copyright © Vodafone Group 2011

Group highlights for the 2011 financial year
£45.9bn

£11.8bn

Revenue
3.2% growth

Adjusted operating profit
3.1% growth

£7.0bn

Free cash flow
2.7% decrease

370.9m

Mobile customers
14.5% growth

8.90p

Total dividends
7.1% growth

This report has been printed on Revive 75 Special Silk paper. The composition of the paper is 50% 
de-inked post consumer waste, 25% pre-consumer waste and 25% virgin wood fibre. It has been 
certified according to the rules of the Forest Stewardship Council (FSC). It is manufactured at a mill 
that has been awarded the ISO14001 certificate for environmental management. The mill uses 
pulps that are elemental chlorine free (ECF) and totally chlorine free (TCF) process and the inks used 
are all vegetable oil based.

Printed at St Ives Westerham Press Ltd, ISO14001, FSC certified and CarbonNeutral®.

Designed and produced by Addison, www.addison.co.uk

Vodafone Group Plc

Annual Report
For the year ended 31 March 2011

V
o
d
a
f
o
n
e
G
r
o
u
p
P
l
c

A
n
n
u
a
l

R
e
p
o
r
t

f
o
r

t
h
e
y
e
a
r
e
n
d
e
d
3
1
M
a
r
c
h
2
0
1
1

Vodafone Group Plc
Registered Office
Vodafone House
The Connection
Newbury
Berkshire 
RG14 2FN
England
Registered in England No. 1833679

Telephone: +44 (0) 1635 33251
Fax: +44 (0) 1635 238080

www.vodafone.com

Contact details

Investor Relations
Telephone: +44 (0) 7919 990230
Email: ir@vodafone.co.uk
Website: www.vodafone.com/investor

Media Relations
Telephone: +44 (0) 1635 664444
Email: groupmediarelations@vodafone.com
Website: www.vodafone.com/media

Sustainability
Email: sustainability@vodafone.com
Website: www.vodafone.com/sustainability