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Vodafone
Annual Report 2013

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FY2013 Annual Report · Vodafone
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Vodafone Group Plc 
Annual Report for the year ended 31 March 2013

The way ahead…

introducing Vodafone 2015

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Vodafone Group Plc

Registered Office: 
Vodafone House 
The Connection 
Newbury 
Berkshire  
RG14 2FN 
England

Registered in England No. 1833679

Telephone: +44 (0) 1635 33251 
Fax: +44 (0) 1635 238080
vodafone.com

Contact details:

Registrars shareholder helpline  
Telephone: +44 (0) 870 702 0198 
(In Ireland): +353 (0) 818 300 999

Investor Relations 
Email: ir@vodafone.co.uk 
Website: vodafone.com/investor

Media Relations 
Telephone: +44 (0) 1635 664444 
Email: groupmediarelations@vodafone.com 
Website: vodafone.com/media

Sustainability 
Email: sustainability@vodafone.com 
Website: vodafone.com/sustainability

Access our online Annual Report at:
vodafone.com/ar2013

 
 
 
 
 
 
 
 
 
 
 
 
 
 
We are a global communications business giving 
people the power to connect with each other – 
and to learn, work, play, be entertained and broaden 
their horizons – wherever and however they choose.
Our business is constantly evolving to adapt to 
changes in customer behaviour, technology, 
regulation and the competitive landscape. 
Vodafone 2015 is our response to these changes: 
how we maximise new opportunities and defend 
ourselves against new challenges.

Enterprise 
2015

Consumer 
2015

Emerging
Markets

Data

Operations 
2015

Introducing 
Vodafone 2015

Network 
2015

See page 189 for IBC

01

This year’s report:

We’ve made some big changes to this year’s report to give readers 
a clearer picture of how we’re doing and what our plans are.
On pages 90 to 97, you can see we’ve combined our financial statements with a commentary 
explaining the main moving parts.

Elsewhere, we’ve expanded our KPI reporting, given more information on directors’ pay, 
and embraced a number of new reporting requirements a year early. 
We hope you find it useful and informative.

Overview#

Performance#

Financials

40  Operating results
Guidance
45 
Principal risk factors and uncertainties
46 

Governance#

51 
52 

55 
67 

Chairman’s overview
 Board of directors and  
Group management
Corporate governance
Directors’ remuneration

2 
4 
6 
8 
10 
12 

Financial highlights
Maximising our reach
An eventful year
Adapting in a dynamic market
Simple, but thorough
Chairman’s statement

Business review#

14 
18 
20 
22 
24 

34 
36 
38 

Chief Executive’s review
Key performance indicators
Industry trends
How we do business
Strategy
24 
28 
30  Network 2015
32  Operations 2015
Our people
Sustainable business
 Vodafone Foundation

Consumer 2015
Enterprise 2015

Access full PDF downloads of this report,  
or watch a summary of the year at:
vodafone.com/ar2013

83 
84 
85  

86 
88 

90 

159  

Contents
Directors’ statement of responsibility#
 Audit report on internal control over 
financial reporting
Critical accounting estimates
 Audit report on the consolidated 
financial statements
 Consolidated financial statements and 
financial commentary
 Audit report on the Company 
financial statements

160  Company financial statements

Additional information

166  Shareholder information#
174  History and development#
175  Regulation#
179  Non-GAAP information#
182  Form 20-F cross reference guide
185  Forward-looking statements
187  Definition of terms
189  Selected financial data

#  These sections and pages 91, 93, 95 and 97 make up the 

directors’ report.

The terms “Vodafone”, the “Group”, “we”, “our” and “us” refer to the 
Company and, as applicable, its subsidiaries and/or interests in joint 
ventures and associates.

Unless otherwise stated references: to “year” or “2013” mean the 
financial year ended 31 March 2013; to “2012” or “previous year” mean 
the financial year ended 31 March 2012, and to the “fourth quarter” or 
“Q4” are to the quarter ended 31 March 2013. For other references please 
refer to page 44.

All amounts marked with an “*” represent organic growth as defined 
on page 188. Definitions of terms used throughout the report can be 
found on pages 187 and 188. 

Further information on non-GAAP measures used in the report can 
be found on page 179.

Website references are for information only and do not constitute part of 
this annual report.

This report is dated 21 May 2013.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
 
 
 
 
02

Promoting women
Our commitment to 
promoting greater female 
representation at board 
level was recently 
recognised by a leading 
Media award, “Breaking the 
Mould” where Vodafone 
was named overall winner 
of its 2013 award. 
Today 20% of our senior 
leadership are women, 
up from 17% two years 
ago. Turn to page 34 
for more on our people.

Vodafone Group Plc Annual Report 201303

More on: 
Key performance 
indicators 
Pages 18 and 19

We have seen mixed trends in our business this year, 
with a difficult macroeconomic environment and 
regulatory pressure affecting many of our European 
businesses, strong growth in emerging markets and 
an excellent performance from our US associate.

Resilient 
performance 
£6.7bn
£44. 4bn

Group revenue
Group revenue decreased -4.2% to £44.4 billion as strong demand  
for data services and growth in emerging markets were offset by  
continued significant economic and regulatory pressures in Europe.

Data revenue
Data revenue increased 7.5%, or 13.8%* on an organic basis, reflecting 
increased smartphone penetration and further take-up of integrated 
voice, SMS and data plans.

£12.0bn

Adjusted operating profit
Adjusted operating profit was up 3.7% at £12.0 billion, and above 
our guidance range, as a result of a strong contribution from our 
US associate, Verizon Wireless.

£5.6bn

Free cash flow
Free cash flow of £5.6 billion was within our guidance range. The decline 
reflected the relative strength of sterling against several currencies over 
the course of the year, as well as tough trading conditions.

29.9%

EBITDA margin
Reported EBITDA margin fell -1.3 percentage points. Excluding 
restructuring costs and on an organic basis margin was down  
-0.1* percentage points, as the impact of steep revenue declines 
in Southern Europe offset improving margins in India and Vodacom.

10.19p

Total ordinary dividends per share
Final dividends per share of 6.92 pence, giving total dividends per share 
of 10.19 pence, up 7.0% year-on-year, in line with our target.

£6.3bn

Capital expenditure
Capital expenditure was stable at £6.3 billion as we continued 
to maintain a significant level of investment to extend our high  
speed mobile data coverage across our footprint.

15.65p

Adjusted earnings per share
Adjusted earnings per share was up 5.0% at 15.65 pence, driven 
by growth in adjusted operating profit and a lower share count 
as a result of share buybacks.

-4.2%+3.7%-1.6%-1.3pp+7.5%-8.1%+5.0%+7.0%Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information04

Emerging markets
Today, most of our revenue 
comes from mature 
European markets, where 
most people have a phone, 
but economic and regulatory 
pressures are limiting 
growth. Our future 
is increasingly in emerging 
markets, such as India and 
parts of Africa, where 
mobile penetration is low, 
GDP growth is high and 
mobile internet usage on 
smartphones is beginning 
to take off. Today around one 
third of revenue comes from 
emerging markets and going 
forward it is likely to be more.

Maximising 
our reach…

We are one of the world’s largest mobile 
communications companies. We serve 404 million 
customers, employ over 91,000 people and operate 
in over 30 countries. To extend our reach beyond 
the companies we own, we also participate  
in partner market agreements in around 
50 additional countries.

Vodafone Group Plc Annual Report 201305

Global footprint

Equity interests
Revenue1

Operating free cash flow

Adjusted operating profit

Countries

Our main markets

Germany
32 million mobile customers

Our largest market, generating annual revenue 
of £7.9 billion. We have a leading position with 35% 
service revenue market share. This was our first market 
to launch our ultra-fast 4G services which are now 
available to around 61% of the population.

Spain 
14 million mobile customers

The severe recession combined with intense competition 
has led to falling revenue in Spain. However we remain 
confident in the country’s future prospects and therefore 
we plan to co-invest €1 billion with another operator, 
to deploy a high speed fibre network.

Italy
29 million mobile customers5

We are the largest mobile operator in Italy with a 35% 
service revenue share. A combination of economic, 
competitive and regulatory pressures has led to a decline 
in revenue during the year, but due to careful cost control 
we have maintained a good level of profitability.

Notes:
1  The sum of these amounts do not equal Group 
totals due to inter-company eliminations.

2  Associate. 
3 

Includes South Africa, Tanzania, Mozambique, 
Lesotho, and the Democratic Republic of Congo.

4  At December 2012.
5  Represents the Group’s interest on a 100% 
owned basis. Based on equity interests the 
Group’s customer base is 22 million in Italy 
and 45 million in VZW.

To see more information on our markets follow this link 
vodafone.com/investor

Northern  
and Central 
Europe
£20.1bn
£3.3bn
£2.1bn
Czech Republic 
Germany 
Hungary 
Ireland 
Netherlands 
Romania
Turkey
United Kingdom

Southern  
Europe
£10.5bn
£2.3bn 
£1.8bn
Albania 
Greece 
Italy
Malta
Portugal
Spain

Non-Controlled 
Interests and 
Common 
Functions
£0.5bn
 -£0.5bn
£6.4bn
Verizon Wireless2

Africa,  
Middle East and 
Asia Pacific  
(‘AMAP’)
£13.5bn
£2.5bn
£1.7bn
Australia 
Egypt 
Fiji
Ghana 
India 
Safaricom (Kenya)2
New Zealand 
Qatar
Vodacom3

UK 
19 million mobile customers

Vodacom3
59 million mobile customers

We have a 25% service revenue market share in the UK, 
and are a leading player among enterprise customers. 
During the year we acquired Cable & Wireless Worldwide 
plc (‘CWW’); and we invested £803 million in spectrum 
to support the launch of ultra-fast 4G services later 
in 2013.

We own 65% of Vodacom which covers five countries 
in Africa – South Africa, Tanzania, Mozambique, Lesotho, 
and the Democratic Republic of Congo. In South 
Africa, which accounts for 84% of Vodacom’s revenue, 
we launched the country’s first commercial 4G service 
in October 2012.

India
152 million mobile customers

Verizon Wireless (‘VZW’)2
99 million mobile customers5

Our largest market measured by customers. We have 
a strong brand position, an extensive range of distribution 
outlets and nationwide network coverage. As a result, 
our revenue market share has increased every year over 
the last four years and now stands at over 21%4.

We own 45% of VZW, the largest mobile operator in the 
US by revenue. Its leading 4G network now covers around 
90% of the US population. VZW continued to trade well 
delivering further market share gains and strong service 
revenue growth of 8.1%*.

n  Equity interests
n  Partner interests

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
06

It’s been a busy year. We have launched our new 
Vodafone Red proposition, bought valuable 
spectrum to develop 4G services and acquired 
two major fixed line businesses, and that’s not all...

An eventful 
year…

April

The acquisition of Cable & Wireless Worldwide 
in the UK was announced. 

November

November

October

Our Kenyan associate company, Safaricom, 
launched M-Shwari, a mobile banking service 
which offers savings and loans to customers.

4G services launched in Romania.

4G services launched in South Africa  
and Italy. 

December

December

December

We acquired new spectrum in auctions 
in the Netherlands for £1.1 billion.

We received a £2.4 billion dividend from  
our 45% owned business in the US, VZW.

4G services launched in Greece.

Vodafone Group Plc Annual Report 201307

June  
Vodafone and O2 announced a network 
sharing deal in the UK, allowing us to reach 
98% population coverage by 2015.

June

July

We announced new innovative roaming 
propositions in Europe including calls,  
texts and mobile internet access for  
€3 or €4 a day.

We announced plans to acquire  
TelstraClear, the second largest fixed  
operator in New Zealand. 

£3.2bn

September

September

August

First launch of Vodafone Red plans providing 
unlimited voice, texts and generous data 
bundles in the UK.

Vodafone and Zain Group announced a  
multi-country partner market agreement, 
expanding Vodafone’s presence through 
partner markets to around 50 countries. 

We paid a 6.47 pence per share final 
dividend, amounting to £3.2 billion, 
re-confirming our position as one of the 
largest dividend payers in the FTSE.

£1.5bn

1.6bnand

December/February

February

March

We commenced a £1.5 billion share 
buyback programme in December and paid 
an interim dividend per share of 3.27 pence, 
amounting to £1.6 billion in February.

We acquired new spectrum in auctions held 
in the UK for £803 million in order to launch 
4G services later in the year.

We announced plans to invest €1 billion,  
jointly with Orange in Spain, to deploy a high 
speed fibre network to six million homes 
and businesses.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information08

More on: 
Strategy and 
Vodafone 2015 
Pages 24 to 33

Our strategy adapts to fit to, and shape,  
a fast-moving environment. But at its heart is our 
consistent commitment to differentiation through 
investment in our network and services.

Adapting  
in a dynamic market…

Short-term  
challenges

Long-term growth  
opportunities

Our response: 
Vodafone 2015

A very tough regulatory environment, 
particularly in Europe and India, combined with 
significant macroeconomic pressures in many 
of our markets, mean that it is currently hard 
for us to grow our business. Competition, 
while a fact of life in any industry, is being 
exacerbated by high unemployment and 
austerity measures. These force many 
customers to value price over quality. 
In addition, regulation has lowered barriers 
to entry and allowed low or no-capital 
operators to compete with businesses such 
as ours which have invested significantly over 
many years.

.

We expect smartphone adoption to accelerate 
in all markets over the next three years, with 
mobile applications and low cost smartphone 
availability increasing everywhere. With 
the broad deployment of high speed data 
networks, and the increasing deployment 
of TV programming, films and music streaming 
across all devices, we expect customers’ 
appetite for data on both mobile and fixed 
networks to increase significantly. Companies 
will increasingly look to consolidate telecoms 
procurement across borders and put 
mobility at the centre of their strategies, 
favouring operators who can supply seamless 
unified communications.

Our Vodafone 2015 strategy reflects 
our confidence in the future. This 
is based on a new strategic approach 
to our consumer offer and pricing 
in Europe, an increasing focus on unified 
communications, and an attractive 
and growing exposure to emerging 
markets. Fundamental to the success 
of this strategy will be an ongoing 
enhancement of the consumer and 
enterprise customer experience through 
continuous investment in high speed data 
networks, and an increased drive towards 
standardisation and simplification across 
the Group to maximise cost efficiency and 
accelerate execution.

Consumer 2015 
Enterprise 2015 
Network 2015 
Operations 2015 

(turn to page 24)

(turn to page 28)

(turn to page 30)

(turn to page 32)

Vodafone Group Plc Annual Report 201309

Vodafone 4G ready
We are deploying 4G, 
also known as long-term 
evolution (‘LTE’) 
technology, which at 
least doubles data speeds 
compared to 3G, bringing 
the very best mobile data 
speeds available today and 
building capacity for future 
data growth. 9% of sites 
in our major European 
markets have LTE today 
and we expect this to be 
40% by 2015. 

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information10

More on: 
Business model 
Pages 22 and 23 
Principal risks 
Pages 46 to 49

Simple, but 
thorough…

Our objectives could not be more simple: 
to continue to invest in a superior network and 
customer experience, and to sustain high levels 
of cash generation with which we can reward 
shareholders and reinvest in the business – 
so maintaining that virtuous circle.

Business model

Customers
Customers

Assets
Supplier relationships 
Networks  
Distribution 
People  
Brand

Revenue

Shareholder 
remuneration

Reinvestment 
in the business

Cash flow

Key risks

We have a rigorous process for monitoring 
and managing risk, which feeds directly into 
our business and financial strategy.

To read more on risks, turn to page 46. 

Vodafone Group Plc Annual Report 201311

Our future leaders
Our global graduate 
programme, Discover, 
continued to bring the 
best graduates into our 
local markets, with around 
470 top university recruits 
this year. In addition, we 
partnered with ten leading 
MBA schools in Europe, 
the US, Africa and India to 
recruit MBA graduates for 
key management roles. 
Turn to page 35 to read 
more about our talent and 
capability development.

The Vodafone Way

We want to be admired for empowering people – making their 
lives simpler, easier and a good deal richer and more rewarding. 
These are the four pillars of the Vodafone Way which forms 
the foundation of our culture.
Customer obsessed
We are passionate about exceeding customer expectations, 
understanding their needs and earning their increasing loyalty.

Innovation hungry
We promote a climate that fosters innovation and calculated risk 
taking to develop new services and ways of working. 

Ambitious and competitive
We bring energy and passion to our work, setting ourselves high 
standards. We measure our success compared to our competitors, 
not just to our plans. 

One company, local roots
We operate as one company across diverse teams and markets to  
achieve the best outcome for our customers. We have an international 
brand and values, but are part of the local community.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information12

Chairman’s statement

Strong business, 
strong governance

Gerard Kleisterlee has been Chairman of Vodafone for 
two years. Previously he was CEO of Philips for ten years. 
Here he gives his perspectives on Vodafone’s strategy, 
the impact of regulation, the role and composition of the 
Board, our approach to management and shareholder 
remuneration, and Vodafone’s role in society.

Personal perspectives
In a world that is becoming increasingly digital, 
Vodafone’s strategy is to deliver individuals and 
companies the seamless internet experience 
they will increasingly demand, irrespective 
of technology or platform. Our commitment 
to providing the leading mobile network 
in each of our markets is stronger than ever, 
and will be supplemented by increasing 
our access to next generation fixed line 
infrastructure, which provides additional 
capability. We have made strong progress 
in this respect this year, with over £8.7 billion 
invested in spectrum and capex, and the 
acquisitions of CWW and TelstraClear.

However, the industry remains severely 
constrained by regulatory intervention. 
Spectrum auctions are designed to maximise 
short-term proceeds at the expense of long-
term investment in service quality and 
coverage, and new entrants are artificially 
supported. I will continue to work closely 
with Vittorio, our Group CEO, to engage with 
local and regional regulators to construct 
a framework which can better combine 
investment certainty with suitable 
consumer protections.

The role of the Board
An effective Board needs to have the right 
balance of knowledge and experience among 
the non-executive directors, and to be well 
informed on the relevant technological, 
regulatory and market developments.

In February 2013 we were delighted 
to announce the appointment of Omid 
Kordestani to the Board. Omid was one 
of Google’s very first employees, and brings 

Summary of key points

Our strategy is to deliver individuals and  
companies the seamless internet experience  
they will increasingly demand, irrespective  
of technology or platform. 

We have strength in depth in the management  
team and a Board comprising business leaders  
with a wide range of expertise.

We want to broaden that experience further,  
while achieving a greater gender balance.

Strong returns to shareholders with total  
dividends for the year of 10.19 pence and  
£1.6 billion invested in share buybacks.  
Total cash returns to shareholders during  
the year amounted to £6.4 billion.

Enterprise 
2015

Consumer 
2015

Emerging
Markets

Data

Operations 
2015

Introducing 
Vodafone 2015

Network 
2015

£6.4bn

Vodafone Group Plc Annual Report 2013 
Vodafone share price vs STOXX Europe 600 Index 
1 April 2010 to 20 May 2013, in €, rebased to 100

140

130

120

110

100

90

80

70

April 2010
Vodafone share price

April 2011
STOXX Europe 600 Index  

April 2012

April 2013

For legal reasons it should be noted that past performance cannot be relied on as a guide to future performance.

13

Cash returns to shareholders 
Strong cash returns to shareholders are an established 
priority for Vodafone. The ordinary dividend is the 
core element of shareholder remuneration, with any 
surplus capital distributed via special dividend or share 
buybacks. 

2010

2011

2012

2013

£4.1bn

£6.6bn

£6.4bn

£10.2bn

You can find more information on our 
remuneration policies on pages 67 to 82

You can find more information on our 
sustainability programmes on pages 36 and 37

with him a depth of insight into internet 
businesses built up over nearly 20 years 
as a pioneer in the industry.

Sir John Buchanan stepped down from 
his role as Deputy Chairman and Senior 
Independent Director in July 2012, after nine 
years of dedicated service to the Vodafone 
Board. His experience was invaluable 
to me personally in my first year as Chairman, 
and I would like to thank him for his wisdom 
and commitment. I am delighted that 
Luc Vandevelde agreed to become Senior 
Independent Director in Sir John’s place.

Luc has also served on the Board for nine 
years, and has therefore reached the 
milestone after which the UK Corporate 
Governance Code recommends Boards 
take account of a director’s period of service 
when considering whether or not he remains 
independent. The Board considers that 
it is not in the best interests of shareholders 
to lose the experience of two such 
distinguished international business leaders 
in close succession.

My medium-term ambitions for the 
composition of the Board are to bring in further 
marketing expertise, and achieve a greater 
gender balance towards our ambition of 25% 
of Board members being women by 2015.

Take a lead in financial reporting
This year’s annual report incorporates a 
number of new features to make our strategy 
and performance easier to understand, such 
as our innovative move to incorporate a high 
level business review with our primary financial 
statements (pages 90 to 97). In addition, we 
have adopted a number of aspects of the 

revised UK Corporate Governance Code a year 
earlier than required. These include the Board’s 
confirmation that the report presents a fair, 
balanced and understandable assessment 
of Vodafone’s position and prospects, and an 
enhanced audit report. We have also adopted 
some of the new disclosure requirements on 
directors’ remuneration a year early.

Strong capital discipline
The Board considers the ordinary dividend 
to be the core element of shareholder 
remuneration, and something on which 
shareholders should be able to depend. This 
year we raised our ordinary dividend per share 
by 7% for the third year in a row, and remain 
focused on at least maintaining the dividend 
per share at this level in the future.

In addition, during the year we completed 
a £6.8 billion share buyback programme, 
funded by the disposal of non-controlling 
interests, and committed an additional 
£1.5 billion to share buybacks on receipt 
of a further dividend from VZW in December 
2012. We have demonstrated a highly 
disciplined approach to capital allocation, 
and will continue to manage our portfolio 
of assets in the best interest of shareholders.

Taking ordinary and special dividends, 
and the buyback programmes, total cash 
returns to shareholders have been equivalent 
to approximately 34% of our average market 
capitalisation over the last four years. 
Furthermore, in the period from 1 April 
2010 to 20 May 2013, our share price has 
outperformed the STOXX Europe 600 Index 
by 20.9%.

Aligning management’s interests 
to shareholders’
Our incentive schemes have a bias towards 
long-term, share-based plans, which 
incentivise our leaders to prioritise multi-year 
investment decisions and align their interests 
closely with those of institutional shareholders. 
We deepened this alignment last year 
by introducing shareholding requirements 
throughout the senior leadership team. 
The Executive Committee owns Vodafone 
shares worth around 500% of their combined 
salaries in total.

You can find more information on our 
remuneration policies on pages 67 to 82.

Vodafone’s role in society
Mobile technology is a massive driver 
of economic and social improvement. 
Our vision is to unleash the power of Vodafone 
to help transform societies and enable 
sustainable living for all. Whether through 
low cost mobile banking services, mobile 
agriculture solutions or mobile health 
initiatives, we are making a real difference 
to people’s lives. We have also stepped 
up our commitment to responsible and 
ethical business practices in our new Code 
of Conduct, published during the year.

You can find more information on our 
sustainability programme on pages 36 and 37.

Gerard Kleisterlee
Chairman 

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
Financial review of the year
Performance was strong in our emerging 
markets operations, with continued good 
growth in revenue and improving margins. 
However, the macroeconomic environment 
in Southern Europe has been very challenging, 
and European regulation continues to depress 
returns in the industry, rather than incentivise 
investment. VZW, our 45% owned associate 
in the US, continued to achieve strong 
growth in revenue, EBITDA, cash flow and 
market share.

Overall, I am satisfied with the progress 
we have made with our strategic priorities:

 a We have launched Vodafone Red, our new 
strategic approach to pricing and our 
customer proposition, in 14 markets, with 
very positive initial results;

 a We remain competitive in all markets, 

gaining or at least holding market share 
in most of our operations;

 a We have bought new low frequency 

spectrum in a number of markets, and have 
laid the technology platform for the rapid 
deployment of HSPA+ and 4G/LTE services;

 a We have accelerated the integration 

of CWW and TelstraClear, two fixed line 
businesses acquired during the year, 
advancing our enterprise and unified 
communications strategies; and

 a We have increased the ordinary dividend 
per share by 7% for the third year in a row, 
as well as buying back £1.6 billion of shares1.

Group revenue for the year was down -1.4%* 
to £44.4 billion, with Group organic service 
revenue down -1.9%*. Data revenue (+13.8%*) 
and major emerging markets (India +10.7%*, 
Vodacom +3.0%*, Turkey +17.3%*) continued 
to perform strongly. Group EBITDA margin fell 
-0.5* percentage points, or -0.1* percentage 
points excluding restructuring costs, as the 
impact of steep revenue declines in Southern 
Europe offset improving margins in India 
and Vodacom. Group EBITDA fell -3.1%* 
to £13.3 billion, after restructuring costs 
of £310 million.

14

Chief Executive’s review

Ready to seize 
future growth 
opportunities

Even in the context of tough economic and regulatory 
conditions, I remain very excited about the longer term 
prospects for the industry, as customer appetite for 
high speed data grows rapidly, and companies look to 
embed mobility into their corporate strategies.

Summary of where we are now.
 a Further good progress on data: organic revenue  

growth 13.8%*, European smartphone penetration 
36% , up 9 percentage points year-on-year. 

 a Vodafone Red now in 14 markets; 4.1 million  

customers as at 12 May 2013; 67% of consumer  
contract revenue in our European markets  
from integrated plans. 

 a Unified communications strategy accelerated:  

acquisitions of CWW and TelstraClear; 
fibre deployment planned in Spain and Portugal. 

 a £2.4 billion dividend received from VZW  

of which £1.5 billion is committed  
to share buybacks. 

Consumer 2015

Enterprise 2015

Network 2015

Operations 2015

Vodafone Group Plc Annual Report 2013 
 
 
 
 
 
15

 £7.9bn

invested in spectrum in the last four 
years, to provide 4G services and improve 
the quality of our networks.

 10.19 pence

total ordinary dividends for the year, 
up 7% year-on-year in line with 
our target.

Service revenue growth 2013
It has been a difficult year in our controlled and jointly 
controlled operations due to tough economic and 
regulatory conditions particularly impacting our 
European business. However we continue to see good 
growth in key areas of data and emerging markets.

Service revenue by type 2013 

Other:
6%

Fixed:
11%

Messaging:
12%

Group

Data

-1.9%*

Emerging markets

+8.4%*

+13.8%*

Data:
16%

Voice:
55%

Adjusted operating profit from controlled 
and jointly controlled operations, before our 
share of associates’ profits, was £5.5 billion, 
down -7.0%* year-on-year, reflecting the 
decline in EBITDA and relatively consistent 
depreciation and amortisation year-on-year. 
Group adjusted operating profit was up 9.3%* 
year-on-year at £12.0 billion, above our 
guidance range of £11.1 billion to £11.9 billion, 
as a result of the strong VZW contribution, 
which increased 30.5%* year-on-year. 
Excluding M&A and restructuring costs, 
adjusted operating profit was £12.3 billion2.

Northern and Central Europe
Organic service revenue in Northern and 
Central Europe was down -0.2%* year-on-year. 
Excluding the impact of regulated mobile 
termination rate (‘MTR’) cuts, service revenue 
was up 1.6%*. Underlying performance in the 
major markets of Germany, the UK and the 
Netherlands, while robust compared with our 
competitors, weakened in the second half 
of the year, reflecting increased competition 
and some macroeconomic pressure. 
Turkey continued to grow very well through 
strong execution.

We recorded an accounting gain of £0.5 billion 
on the acquisition of CWW and impairment 
charges of £7.7 billion relating to our 
businesses in Italy and Spain. These were 
driven primarily by lower projected cash 
flows within business plans, resulting from 
the tougher macroeconomic environment, 
and partly by an increase in discount rates. 

Enterprise revenue grew 0.8%*, with 
continued growth in Germany (+3.0%*) 
and Turkey offsetting declines in other 
markets. The accelerated integration of CWW 
is proceeding successfully, and we expect 
it to deliver significant network synergies in the 
UK and internationally, while also boosting our 
enterprise business.

Free cash flow was £5.6 billion, or £5.8 billion2 
excluding M&A and restructuring costs, 
at the top of our guidance range of £5.3 billion 
to £5.8 billion for the year. The year-on-year 
decline reflected the relative strength of sterling 
against the euro, South African rand and Indian 
rupee over the course of the year, as well 
as tough trading conditions. In addition to the 
free cash flow reported above, we received 
an income dividend of US$3.8 billion (£2.4 billion) 
from VZW, and will shortly receive a further 
£2.1 billion which will be retained for general 
business purposes, including spectrum costs.

Capital additions were stable at £6.3 billion, 
as we continued to maintain a significant 
level of investment to extend our high speed 
mobile data coverage across our existing voice 
footprint. In addition, we spent £2.5 billion 
during the year on acquiring and renewing 
spectrum in a number of markets including 
the UK, India and the Netherlands.

Adjusted earnings per share was up 5.0% 
at 15.65 pence, driven by growth in adjusted 
operating profit and a lower share count. 
The Board is recommending a final dividend 
per share of 6.92 pence, to give total ordinary 
dividends per share for the year of 10.19 pence, 
up 7.0% year-on-year.

Data revenue was up 14.4%*, reflecting 
increased smartphone penetration – 
now 35.4% in the region, up 9.1 percentage 
points year-on-year – and further 
take-up of integrated voice, SMS and 
data plans. By the fourth quarter, 69.7% 
of consumer contract revenue in the major 
markets came from customers on these 
integrated plans. During the year we launched 
4G/LTE services in Romania.

Organic EBITDA was down -2.4%* and 
the EBITDA margin fell -0.7* percentage 
points. Margin improvement in Turkey, the 
Netherlands and Ireland only partly offset 
small declines in Germany and the UK, driven 
by a lower top line, rising commercial costs and 
higher restructuring costs in Germany.

Southern Europe
Organic service revenue in Southern Europe 
fell -11.6%* year-on-year, as the effects 
of severe macroeconomic weakness were 
intensified by strong competition, and steep 
cuts to MTRs in Italy and Greece. Combined 
mobile and fixed offers in Spain and Portugal, 
from incumbents and fixed operators, made 
increasing inroads into the market in the 
second half of the year. Excluding MTR cuts, 
service revenue fell -8.4%*.

Data revenue was up 9.7%*, as demand for 
data continued to grow despite the economic 
and competitive pressures. Smartphone 
penetration increased 7.5 percentage points 
to 35.5%. During the year we launched 
4G/LTE services in Italy, Greece and Portugal, 
announced a partnership with Orange in Spain 
to deploy fibre to six million homes over the 
next four years, and committed to extending 
our fibre network in Portugal to pass over one 
million homes. 

Organic EBITDA fell -16.4%* and the EBITDA 
margin fell -2.2* percentage points, mainly 
as a result of the steep revenue declines 
across the region and restructuring costs, 
offset by operating cost savings. Towards 
the end of the year, we undertook significant 
redundancy programmes in Spain and Greece 
to reduce operating expenses. 

AMAP
Organic service revenue growth in AMAP 
was 3.9%*, with continued growth in all 
of our markets apart from Australia and New 
Zealand. Growth in India slowed through 
the year, mainly as a result of increased 
consumer protection regulation and a more 
stringent customer verification process, 
but the competitive environment improved 
and we continued to gain market share. 
In Vodacom, continued strong underlying 
revenue growth in our other sub-Saharan 
markets offset a weaker performance 
in South Africa. Despite competitive pressure 
and the uncertain political environment, 
service revenue in Egypt grew 3.7%*. 
Australia continued to experience steep 
revenue declines on the back of ongoing 
service perception issues. During the year 
we launched 4G/LTE services in South Africa 
and New Zealand. 

Organic EBITDA rose 10.3%* and the EBITDA 
margin increased 1.7* percentage points, 
with strong margin improvements in India 
and Vodacom offsetting a sharp decline 
in Australia. Ghana and Qatar also made good 
margin progress on strong revenue growth 
and market share gains. Egypt’s margin 
improved 1.4* percentage points.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information16

Chief Executive’s review (continued)

4.1m

of our customers are on our new strategic 
Vodafone Red plans3, which we first 
launched in the UK in September 2012.

£6.4bn

our share of VZW profits for the year, 
which represented 30.5%* year-on-year 
growth.

Verizon Wireless
VZW continued to trade very well, launching 
successful new price plans and making further 
market share gains. Organic service revenue 
was up 8.1%* and EBITDA was up 13.6%*. 
Free cash flow amounted to US$13.2 billion 
(£8.4 billion), and net debt at 31 March 2013 
was US$6.2 billion (£4.1 billion). Our share 
of VZW’s profits for the year amounted 
to £6.4 billion, up 30.5%* year-on-year.

Vodafone 2015
While the macroeconomic and regulatory 
environment in Europe presents significant 
short-term challenges, we see a number 
of positive developments. We expect 
smartphone adoption to continue to grow 
in all markets over the next three years, with 
mobile applications and low cost smartphone 
availability increasing in mature and emerging 
markets alike. 

With the broad deployment of high speed data 
networks, both mobile and fixed, we expect 
customers’ appetite for data to increase 
significantly. At the same time, the evolution 
of network and IT platforms should enable 
lower cost and more standardised approaches 
as we further integrate commercial and 
technology planning.

As a result, we believe that the long-term 
prospects for the mobile market are 
highly attractive for those that make scale, 
standardisation and the customer data 
experience fundamental to how they operate. 
Vodafone 2015 is our strategy to maximise 
this opportunity.

Consumer 2015
We are adopting a new strategic approach 
to consumer pricing and bundling in Europe, 
in order to offer customers greater freedom 
of usage and, at the same time, stabilise 
ARPU. We have launched new plans across 
much of our footprint, branded Vodafone Red 
in most markets, which incorporate unlimited 
voice and SMS, and generous data allowances. 

As a result, we have radically simplified pricing, 
giving clear visibility of the cost of ownership 
and, enabling simplification of IT and billing. 
We are progressively enhancing the value 
proposition through the introduction 
of a number of additional features, including 
improved access to technical support, 
attractive roaming packages, shared data 

plans, early handset upgrades, storage and 
back-up in the cloud, and device security, 
to increase the breadth of service and support 
ARPU over time. 

now represents 27.3% of Group service 
revenue and we have over 32 million mobile 
enterprise customers accounting for around 
8% of our total customer base. 

Already, we have 4.1 million customers 
on Vodafone Red plans3 across 14 markets. 
The customer response has been very positive, 
with strong net promoter scores. Data usage 
on Vodafone Red plans is much higher, 
as is the average return on our commercial 
investment. As expected, we have seen 
some ARPU dilution, but at a lower level than 
planned. We aim to have ten million customers 
on Vodafone Red plans by March 2014.

We also see an increasing move towards 
residential unified communications services 
in some of our European markets. We expect 
this trend to grow, with cable operators 
offering MVNO services, and incumbent 
fixed line providers combining their domestic 
broadband services with mobile and TV plans. 
Our goal is to offer unified communications 
services in our major European markets, 
accessing next generation fixed line 
infrastructure through a combination of 
negotiated wholesale terms, deployment 
of our own fibre and, potentially, acquisitions. 
A clear regulatory framework with regard 
to accessing incumbent fibre infrastructure 
will be key.

In emerging markets, we aim to build on our 
success to date to become a clear leader, 
increasing the value of these markets to the 
Group through market growth, improving 
margins, share gains and stronger cash 
generation. These markets offer very attractive 
long-term opportunities from sustained GDP 
growth, the scope for widespread mobile 
data adoption and the fulfilment of unmet 
needs such as basic financial services. We aim 
to maximise these opportunities through 
superior marketing and distribution, smart 
data pricing, the development of low-cost 
smartphones and selective innovation in areas 
in which we can truly differentiate.

Enterprise 2015
We are strengthening our leading position 
in enterprise, enhancing our product offering 
to large and medium-sized businesses and 
creating a dedicated enterprise operational 
structure, following the market success 
of Vodafone Global Enterprise (‘VGE’) and the 
CWW and TelstraClear acquisitions. Enterprise 

VGE, serving our biggest multi-national 
accounts, will continue to expand its 
remit, driven by an increasing appetite 
among customers to consolidate telecoms 
procurement cross-border and bring 
mobility into the heart of their business 
strategies. In unified communications, 
we continue to develop Vodafone One Net 
for small- and medium-sized companies, 
and increasingly provide total communications 
services to our larger customers through 
the purchase of CWW. This acquisition will 
also allow us to develop our product offering 
in high growth segments, such as cloud 
and hosting. 

In machine-to-machine (‘M2M’), we intend 
to leverage our new business unit organisation, 
global technical platform and vertical sector 
competences to exploit the current wave 
of adoption of M2M solutions across many 
industry and service sectors. 

Network 2015
Our network strategy continues to focus 
on supporting higher speed data in both 
mature and emerging markets, and delivering 
a consistently excellent data experience 
to our customers through the widespread 
deployment of HSPA+, LTE and high 
capacity backhaul. We expect to continue 
our consistent level of investment so that 
Vodafone customers can be assured of 
a video-standard data service across our 
footprint in Europe and we can successfully 
manage the high growth in data volumes 
anticipated. We aim to extend our 3G footprint 
at 43.2 Mbps and LTE coverage across our 
five major European markets to 80% and 40% 
respectively by March 2015.

To complement our physical infrastructure 
investment, we are committed to securing 
the best portfolio of low frequency spectrum 
to maintain and improve our strong market 
positions through the improved customer 
experience this will offer. During the year, 
we acquired spectrum in the important 
800 MHz band in the UK, the Netherlands, 
Ireland, Romania and in the 1800 MHz band 
in India, taking our total spectrum investment 
to £7.9 billion in the last four years.

Vodafone Group Plc Annual Report 201317

Operations 2015
Over the next three years we plan to simplify 
further our business model both across and 
within countries, eliminating legacy structures, 
reducing non-customer-facing costs and 
moving towards more standardised offerings.

This will enable us to maximise the benefits 
of our scale and share commercial, technical 
and support functions across geographies 
in Europe, and to speed up and co-ordinate 
our time to market for new propositions and 
services. We see a significant opportunity 
in unifying network and IT management across 
multiple markets, in further centralising and 
standardising procurement, and in offshoring 
more business functions to shared service 
centres of expertise. We are targeting 
an absolute reduction in European4 operating 
expenses from these and other programmes 
of £0.3 billion in the 2014 financial year.

Prospects for the 2014  
financial year5
Entering the new financial year, we continue 
to face stiff headwinds from regulation, 
competition and a tough economic 
environment, particularly in Europe. 
However, we are well positioned, with broad 
geographic exposure which includes attractive 
growth markets in India, Africa and the US, 
and a differentiated enterprise franchise. 
We benefit from a strong balance sheet and 
will continue our major focus on shareholder 
remuneration, while consistently 
reinvesting in our network to enhance the 
customer experience.

Regulation remains a key concern for us and 
the industry. Again we face the significant 
hurdle of MTR cuts, which we expect 
to create a drag of over two percentage 
points on service revenue. However, this 
effect should reduce substantially in the 2015 
financial year based on current regulatory 
glide paths. We also await clarity on EU fibre 
regulation, where we are supportive of the 
pro-investment stance, subject to equality 
of access and margin squeeze provisions 
which are enforceable at the country level. 

We expect adjusted operating profit for 
the 2014 financial year to be in the range 
of £12.0 billion to £12.8 billion. 

We expect free cash flow to be around 
£7.0 billion, including the £2.1 billion VZW 
dividend due in June 2013. We expect capital 
expenditure, to remain broadly steady 
on a constant currency basis.

We expect the Group EBITDA margin, 
excluding M&A and restructuring costs, 
to decline slightly year-on-year, reflecting the 
ongoing weak macroeconomic environment 
in Europe.

Vittorio Colao
Chief Executive

Notes:
1  £442 million from current programme and £1,126 million from 

previous programme.

2  Based on 2013 guidance foreign exchange rates. 
3  At 12 May 2013.
4  Northern and Central Europe, Southern Europe and Common 

Functions, excluding restructuring costs.

5  See guidance on page 45.

10m

customers are expected to be using 
Vodafone Red plans by March 2014.

Our Vodafone 2015 strategy
Consumer 2015
A new strategic approach to consumer pricing and bundling in Europe, in order to offer customers greater 
freedom of usage and, at the same time stabilise ARPU.

We are aiming to increase the number of Vodafone Red customers to ten million by March 2014.

Enterprise 2015
We are strengthening our position in enterprise, enhancing our product offering to large and 
medium-sized businesses and creating a dedicated enterprise operational structure.

Our 2015 enterprise strategy is based on six pillars: accelerating our converged offers; consolidating our 
lead in M2M; growing Vodafone Global Enterprise and our Carrier Services business; leveraging our hosting 
capability; and offering cloud-based software as a service.
Network 2015
We are focused on supporting high speed data services and delivering a consistently excellent 
data experience.

We aim to extend our 3G footprint at 43.2 Mbps and LTE coverage across five major European markets 
to 80% and 40% respectively by 2015.

Operations 2015
We aim to further simplify our business model both across and within countries. 

We are targeting a £0.3 billion reduction in European operating expenses in the 2014 financial year.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information18

Key performance indicators

Our performance 
over the year

We track our performance against 12 key financial, 
operational and commercial metrics which we judge 
to be the best indicators of how we are doing.

Organic service revenue growth 

Target:  
To maximise service 
revenue growth.

2011

2012

2013

-1.9%*

EBITDA margin 

Target:  
EBITDA margin to 
stabilise by March 
2014.

2011

2012

2013

More work to do

2.1%*

1.5%*

Growth in the top line demonstrates our ability to grow our 
customer base and stabilise or increase ARPU. It also helps 
to maintain margins. As we anticipated at the start of the year, 
we missed our service revenue target because of ongoing 
macroeconomic and regulatory pressures in Europe.

32.0%

31.2%

29.9%

Trends in our EBITDA margin demonstrate whether our revenue 
growth is generating a good return and whether we can offset 
underlying cost pressures in our business with cost efficiencies. 
This year excluding M&A and restructuring costs, margins fell only 
0.1* percentage point year-on-year.

On-track

Adjusted operating profit (‘AOP’) 

Achieved

Target:  
£11.1–£11.9 billion in 
2013 financial year.

Free cash flow 

Target:  
£5.3–£5.8 billion in 
2013 financial year. 

2011

2012

2013

2011

2012

2013

Due to the significant contribution made to our overall profitability 
by our US associate, VZW, AOP is a better indicator of overall 
profitability than EBITDA. We exceeded our target for the year 
due to a strong performance from VZW.

£11.8bn

£11.5bn

£12.0bn

£7.0bn

£6.1bn

£5.6bn

Our regular dividend is paid out of free cash flow, so maintaining 
a high level of cash generation (even after significant continued 
investment in capital expenditure) is key to delivering strong 
shareholder returns. Free cash flow of £5.6 billion was within 
our guidance range for the year. 

Achieved

% of consumer contract revenue from integrated plans (Europe) 

Achieved

Target:  
To increase 
significantly 
each year.

2011

2012

2013

27%

44%

Our strategic push towards integrated plans allows us both 
to defend our revenue base from voice and SMS substitution, 
and to monetise future data demand growth.

Smartphone penetration (Europe) 

Target:  
To increase to over 
50% by 2015.

2011

2012

2013

19%

27%

67%

36%

On-track

Smartphones are the key to giving our customers access to the 
mobile internet; the more our customers have them, the bigger 
our data opportunity becomes. In 2010, we set a target of at least 
35% smartphone penetration by March 2013, which we achieved. 
We now have a new ambition of over 50% by March 2015.

Vodafone Group Plc Annual Report 201319

Mobile network performance floor (Europe) 

On-track

Target:  
75% of smartphone 
data sessions at least 
3 Mbps in 2015.

2011

2012

2013

70% at least 200kbps

75% at least 400kbps

75% at least 1Mbps

We continuously improve the speed of our European network 
to create the best data experience for our customers. This year 
we took our performance floor up to 1 Mbps or better for 75% 
of our European data footprint.

Relative market share performance 

On-track

Target:  
Gain or hold revenue 
market share in most 
of our markets.

2011

2012

2013

Returns to shareholders 

Target:  
Dividend per share 
growth of at least 7% 
per year to March 
2013 (excluding 
special dividends).

2011

2012

2013

9 out of 17 markets

11 out of 17 markets

9 out of 17 markets

We track our relative performance by measuring the change 
in our revenue market share against our key competitors. This year 
we remained competitive, gaining or holding market share in most 
of our markets.

Consistent and balanced returns to shareholders demonstrate our 
commitment to capital discipline. This year we raised our dividend 
per share by 7% for the third year in a row, in line with our target.

Achieved

+7.1%

+7.0%

+7.0%

Consumer net promoter score (‘NPS’) 

More work to do

8 out of 20 markets

11 out of 21 markets

8 out of 21 markets

To better understand how well we deliver quality service to our 
customers, we use NPS to measure the extent to which they 
recommend us to their friends and family. We also capture this 
for our competitors which provides us with a ranking of operators 
within any given market. 

Target:  
To increase or 
maintain the number 
of markets where we 
are ranked number 
one by NPS.

2011

2012

2013

Employee engagement 

Target:  
Maintain top quartile.

2011

2012

2013

% of women in the senior leadership team 

Target:  
To improve each year.

2011

2012

2013

Achieved

The employee engagement score measures employees’ level 
of engagement, a combination of pride, loyalty and motivation. 
We improved our employee engagement score again this year, 
remaining top quartile.

This is one measure of the diversity in our business which 
brings us a more balanced range of skills and management 
styles. We increased the proportion during the year.

Achieved

75

77

78

17%

19%

20%

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information20

Industry trends

Where the 
industry is now

The mobile industry is a large and important sector 
with around six and a half billion connections across the 
globe – in other words, most of the world’s population 
use mobile phones. The number of mobile phone users 
has doubled in the last five years, driven by an increasing 
range of smartphones for using mobile data, increasing 
demand for mobile services in emerging markets and 
lower prices.

Scale
The mobile industry is a large and important 
sector with around six and a half billion 
connections, generating over US$960 billion 
of annual service revenue every year. 
The majority of revenue, some 75%, comes 
from traditional services such as calls and texts 
(on average, around 17 billion mobile phone 
calls are made each day). However, over the 
last few years the demand for data services, 
such as mobile internet browsing and email 
on a smartphone, has accelerated, and today 
25% of industry revenue is from data.

Growth
The demand for mobile services continues 
to grow. In the last five years the number 
of users has increased by an average of 14% 
each year driven by rising living standards, 
population growth and cheaper mobile 
services and handsets. In 2012 93% of the 
world’s population had a mobile phone, 
whereas ten years ago this was only 18%. Most 
of the growth in users has been from emerging 
markets, such as China, India and Africa. 
As a result around 73% of mobile phone users 
now come from emerging markets compared 
to 60% in 2007.

Emerging vs. mature markets
Around 70% of mobile users are in emerging 
markets, reflecting the combination of large 
populations and less fixed line infrastructure. 
The remaining users are from wealthier 
mature markets, such as Europe and the US. 
In mature markets, most people have a mobile 
device, reflected in mobile penetration rates 
of around 125%, compared to around 90% 
in emerging markets.

Competition
The industry is highly competitive, with many 
alternative providers, giving customers a wide 
choice of supplier. In each country there are 
typically at least four main mobile network 
operators, such as Vodafone, and one national 
fixed line operator. In addition, there can 
be numerous mobile virtual network operators 
(‘MVNOs’) – suppliers that rent capacity 
from mobile operators to on-sell to their 
customers. In some countries there can also 
be several independent mobile retailers that 
may compete with mobile network operators’ 
own stores. Advances in technology have also 
led to internet based companies and software 
providers offering alternative communication 
services such as voice over internet protocol 
(‘VoIP’).

Regulation
The mobile industry is very heavily regulated 
by national, regional and international 
authorities. Regulators continue to lower the 
cost for consumers of using mobile services 
by setting lower mobile termination rates 
(the fees mobile companies charge for calls 
received from other companies’ networks) 
and to limit the amount that operators can 
charge for mobile roaming services. These 
two areas represent 13% of service revenue 
for Vodafone.

In an environment of intense competition 
and significant regulatory pressures, industry 
voice prices have tended to reduce over time 
– and in 20121 fell 12%. However, with more 
mobile phone users and some customers 
using their devices ever more frequently, 
global industry revenue remains on a positive 
trend and expanded 4% in 20121.

Mobile phone users

2007

2011

2012

3.4bn

6.0bn

6.5bn

Mobile phone users by market 2012

China: 17%

Europe: 17%

India: 14%

US: 5%

Other 
devel-
oped1: 5%

Latin 
America: 11%

Other Asia: 15%

Africa: 11%

Other: 5%

1  Japan, Canada, Australia, New Zealand, Hong Kong, Singapore, 

South Korea, Taiwan

  Note: Figures are not comparable with prior year disclosure due 

to new data source

Mobile penetration December 2012 

Europe

US

Turkey

India

China

137%

110%

91%

69%

81%

Notes:
The industry data on pages 20 and 21 is sourced from 
Strategy Analytics.
1  Refers to calendar year.

Vodafone Group Plc Annual Report 201321

Where the industry 
is heading

The pace of change in the mobile industry over the 
last few years has been significant and is expected to 
continue. We anticipate growing sources of revenue 
from data services such as mobile internet usage; higher 
penetration of smartphones and tablets; new users from 
emerging markets; and major advancements in mobile 
network technology to deliver faster and better customer 
services. The demand for seamless converged fixed and 
mobile solutions using high speed networks is expected 
to accelerate.

According to industry analysts, data is expected 
to continue to be the fastest growing segment 
of the mobile industry. It is estimated that 
between 2012 and 20151 worldwide mobile 
data revenue is set to grow by US$104 billion, 
compared to a US$20 billion decline in voice 
revenue over the same period. The demand 
for data is being driven by a widening range 
of powerful and attractive smartphones and 
tablets, significant improvements in mobile 
network capability, and an increased choice 
of content and applications (‘apps’). 

Most of the new demand for 
mobile services will be from 
emerging markets
Emerging markets, such as China, India and 
Africa, have the most potential for future 
revenue growth driven by rising populations, 
strong economic growth, lower mobile 
penetration and a lack of alternative fixed line 
infrastructure. According to industry analysts, 
by 20151 there will be 1.5 billion new mobile 
users across the globe, of which over 90% 
will be from emerging markets. In contrast 
the more mature markets in Europe are likely 
to exhibit modest growth, due to weaker GDP 
growth prospects, high mobile penetration 
and intense regulatory pressures.

Convergence of fixed and mobile 
into unified communication services
Converged fixed and mobile solutions (such 
as combined mobile, fixed line, fixed broadband 
and TV) provide a range of benefits for the user, 
including simplicity, flexibility and cost savings. 
The demand for these services is already 
established among enterprise customers 
and it is now becoming more visible in the 
consumer market, in part due to consumers’ 
needs to save money in a recessionary 

European environment. We believe that 
this demand, combined with technological 
advances delivering easier connection 
of multiple data devices, will support strong 
growth in data-intensive applications over the 
next three to five years, and that this will need 
to be managed by access to next generation 
networks to support increased speed and 
capacity demands.

Faster mobile networks
Today’s mobile networks are typically 
a combination of 2G networks for traditional 
voice, text and basic data services, and 3G 
networks for fast mobile internet access 
and application downloads. The latest stage 
of mobile network development is superfast 
4G which is already in place in some countries 
– providing maximum theoretical user 
speeds of up to 150 Mbps today (with typical 
user speeds up to 12 Mbps, compared with 
up to 6 Mbps on 3G).

Technological innovation
Alternative communication technologies, such 
as instant messaging services, are increasingly 
used by mobile consumers, particularly 
in mature markets, such as Europe. These 
services use data, rather than traditional 
voice and text. This trend will continue and 
in response operators, such as Vodafone, have 
begun to replace per unit charges for voice 
and text services with unlimited bundles and 
combine this with a fixed fee for data usage.

New applications for mobile services are being 
developed by the industry to extend the use 
of mobile beyond everyday communication, 
such as mobile payments via a handset 
or M2M services, including the location 
monitoring of vehicles, through a SIM card 
embedded in the vehicle.

Regulatory pressures
The industry is expecting to see continued 
downward revenue pressure from regulated 
cuts to termination rates, and voice and data 
roaming prices. European regulators are also 
seeking to encourage investment in high 
speed data services. However, the policies 
to achieve this have not been confirmed 
by either European or national regulators and 
therefore the impact on the mobile sector 
is difficult to judge.

92%

75%

67%

40%

27%

Mobile service revenue by type

2007

8%

2012

25%

2015

33%

 Data  Voice, SMS and other

Mobile phone users by market

2007

2012

2015

60%

73%

76%

24%

 Emerging markets  Mature markets

Maximum mobile data  
downlink speeds

Mbps 

2007

7.2

2012

43.2

150

2015

86.4

 3G  4G

Note:
1  Refers to calendar year.

300

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information22

How we do business

 A simple 
business model

We pursue a virtuous circle of investment, revenue, 
strong cash conversion and reinvestment – while 
rewarding shareholders along the way. 

Networks
We aim to have a great mobile network 
in each of our markets. This means giving 
our customers far-reaching coverage, a very 
reliable connection, and increasing speeds 
and data capacity. We combine our ongoing 
high level of network investment with 
a commitment to securing the best possible 
portfolio of spectrum. For more information 
on our network build-out, see page 30.

People
We have a highly skilled, motivated and 
diverse workforce, and we believe each 
individual should be a key advocate of 
Vodafone’s products and services. For more 
information on our people, see page 34.

Brand
Vodafone is ranked as one of the most 
valuable telecoms brands in the world, with 
an attributed worth of US$27 billion (source: 
Brand Finance). This brand strength is a major 
driver of purchasing decisions for consumers 
and enterprise customers alike.

Distribution
We reach our customers through around 
15,000 of our own stores, a broad network 
of exclusive distribution partners and third-
party retailers. The internet, whether accessed 
through a mobile device or PC, is becoming 
an increasingly important channel.

Supplier relationships 
Given our scale and global reach, we tend 
to be a key strategic partner for many 
of our suppliers. We work closely with them 
to build great networks, develop innovative 
services and offer the widest range of the 
latest devices.

Assets

Supplier relationships 
Networks 
Distribution 
People 
Brand

Reinvestment 
in the  
business

Our track record demonstrates  
a successful balance between the  
capital requirements of the business – 
in networks, spectrum and IT platforms – 
and our desire to sustain an attractive annual 
cash return to shareholders. 

Capital expenditure

2011

2012

2013

£6.2bn

£6.4bn

£6.3bn

Vodafone Group Plc Annual Report 201323

404 million 

With 404 million customers, Vodafone is one 
of the biggest mobile operators in the world. 
We provide services to everyone, from many 
of the biggest multinational companies, 
to individuals in some of the poorest 
countries in the world.

Consumer  
customers:
92%

Enterprise  
customers:
8%

Customers

Our ordinary dividend, funded from our 
annual cash flow, is the primary form 
of shareholder remuneration. We have 
increased the ordinary dividend per share 
by over 22% over the last three years. 
Going forward the Board aims at least 
to maintain the ordinary dividend per 
share at current levels.

Shareholder  
remuneration

Revenue

We generate service revenue, through the 
supply of communications services over 
our networks. Around two-thirds is under 
contracts with the remainder from customers 
buying our services on a ‘pay as you go’ 
(or prepaid) basis. 

Cash flow

£5.6bn

2013 free  
cash flow
The conversion of revenue to cash flow is key 
both to ongoing reinvestment in the business 
and rewarding shareholders. We have 
strong market share positions in most of 
our markets, which, combined with highly 
efficient networks, deliver healthy cash flow.

ContractsPay as you go (prepaid) basisVodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information24

Strategy

 Consumer2015

Data
We are reconfiguring our company to meet the growing demand 
for data services. We will differentiate our data services from our 
competitors through ongoing investment in technology, distribution 
and customer services, providing both a great customer experience 
and competitive value.

1 2 3 4

Market context:
Data is the fastest growing segment of our 
business as more and more people use data 
in their everyday lives, whether for work 
or home. Our data revenue grew by 13.8%* 
during the year mainly due to increasing 
demand for mobile internet and email 
services via smartphones. 

Looking forward, both smartphone 
penetration and data usage are 
expected to continue to grow. In Europe, 
our smartphone user penetration 
is already at 36% and by 2015 we expect 
it to be above 50%. 

Towards 2015:
We are adopting a new strategic approach 
to consumer pricing and bundling in Europe, 
in order to offer customers worry-free usage 
and, at the same time, stabilise average 
revenue per user (‘ARPU’). We believe that this 
will both support and encourage greater data 
usage, particularly in Europe, which is at much 
lower levels than the US. Pricing is being 
radically simplified, giving clear visibility of the 
cost of ownership for the customer and 
simplifying our IT and billing.

As technology continues to evolve at a rapid 
rate we want to support our customers 
by providing the best retail stores, the easiest 
online experience and most accessible expert 
advice when needed.

Strengths:
We are among the world’s largest retailers 
with around 15,000 Vodafone branded 
retail stores, helping customers choose 
the best device and price plan for their 
needs in an increasingly complex data-
centric environment.

Actions:
We are launching new Vodafone Red plans 
which include a generous mobile data 
allowance and unlimited voice and SMS 
across European markets and selected 
non-European markets. 

Progress:
We have 4.1 million customers on Vodafone 
Red plans within eight months of launch1. 

Mobile commerce
As more and more retailers roll out ‘contactless’ payment terminals at the checkout, 
Vodafone is developing services which will allow our customers to use their 
smartphones to pay for goods and services. We have launched Vodafone branded 
payment solutions in Italy and Turkey and are about to launch Vodafone SmartPass 
in four other countries. We are also developing the Vodafone Mobile Wallet to 
allow customers to use their existing credit and debit cards via their smartphones. 
Customers can use both services at thousands of retailers by simply waving their 
smartphone in front of a contactless terminal.

34% 

of our customers use data.

48% 

of our consumer contract customers 
in Europe are on integrated voice, text 
and data plans up from 27% last year.

Leading in retail
We are updating our retail footprint to a new 
Vodafone Retail concept delivering a differentiated 
customer experience. A core part of our promise 
to customers is to ensure that our technical experts 
in store transfer all their personal data to their new 
phone allowing them to walk out of the store with 
their phone fully functional. Extensive trials of our 
new concept store across ten markets have shown 
significant increases in both sales and customer 
satisfaction. The new concept will be rolled out 
globally over the next three years.

Vodafone Group Plc Annual Report 201325

36% 

of customers in Europe have 
a smartphone, up from 27% a year ago.

>70% 

of smartphones users are expected 
to use video services by 2015 (compared 
to around a third today)2. 

US$27bn

At US$27 billion our brand is rated as one 
of the most valuable telecoms brands 
in the world.

Vodafone Red 
Our Vodafone Red proposition offers consumers and businesses a simple and worry-free package, with 
generous mobile data allowances, unlimited calls and text messages, plus cloud and online services to secure 
and back-up personal data, all included as standard. Vodafone Red packages also incorporate a number of 
innovative services including:

 a multi device plans, enabling customers to connect 
a smartphone and tablet under one Vodafone Red 
plan, making it simple and cost effective to own and 
manage multiple devices under a single bill;

 a family plans, allowing individual family members 
to sign up to Vodafone Red at a discounted price;
 a a much wider range of device choices, giving 
customers the freedom to have a new device 
included in the cost of their contract, receive 
a discount by choosing a ‘nearly new’ smartphone 
or choose to receive a new device every year for 
a small extra fee;

 a the option to connect to new, ultra-fast 4G services 

where available; 

 a safe and secure solutions, including world-class 
cloud and back-up services plus device insurance, 
giving customers peace of mind in the event of theft 
or damage; and

 a industry leading roaming plans for customers 

travelling in Europe, so that they can use their phone 
abroad as they do at home, for an additional daily 
price similar to the cost of a cup of coffee.

Vodafone Red
Vodafone Red offers consumers and 
businesses a simple and worry-free package 
with generous mobile data allowances, 
unlimited calls and texts, plus cloud and 
back-up services to secure personal data 
(see Vodafone Red story above). 

Vodafone Red has been launched in 
14 markets including Germany, Italy, the UK 
and Spain. Early take-up has been positive with 
4.1 million customers within eight months of 
launch2. We intend to extend it to all European 
markets within the next few months. 

Future proofing revenues
Our Vodafone Red plans are designed to 
protect our revenues by providing unlimited 
voice and text services, rather than limited 
bundles or pay per event. Vodafone Red is 
the latest step in our journey over the last 
few years to migrate our customers onto 
integrated price plans that combine voice, 
SMS and data together in one single plan 
rather than buying these services separately. 
Including Vodafone Red customers, we now 
have 48% of our consumer contract 
customers in Europe on integrated price 
plans. These plans deliver value to our 
customers, reduce the need for customers 
to use IP-based substitutes and provide more 
stable revenue streams. 

Driving data usage
Although our data revenue is growing 
strongly in Europe the amount of data 
consumed by each smartphone customer 
is on average around 250 megabytes per 
month, only around a quarter of the level seen 
in the US. We see a significant opportunity 
to drive more revenue from data services and 
see the Vodafone Red proposition delivering 
this by offering generous data allowances 
to encourage customers to use more data 
and over time purchase larger allowances.

Providing customers with 
devices in a cost-effective way
At Vodafone we are a major source of our 
customers’ smartphones, having subsidised 
for many years the initial cost to access our 
network. During the year we spent some 
£5 billion or about 16% of our revenue 
in Europe on acquiring new, and retaining 
existing customers. In addition smartphone 
penetration in Europe increased to 36%, 
up from 27% in the prior year, and the mix 
of smartphones continued to move towards 
more expensive high-tier devices. Against this 
background and to protect our profitability 
we need to maintain discipline on the handset 
subsidies we pay. 

Our Vodafone Red proposition is designed 
to control handset subsidy costs by helping 
customers more clearly identify the difference 
between the price to access our services 
and the price of the handset. We achieve this 
by setting a base price for Vodafone Red plans 
that does not include a handset (SIM-only), 
charging a slightly higher service fee for 
a basic smartphone and more above that for 
a high-tier smartphone. 

Vodafone Cloud
Vodafone Cloud allows customers to safely store 
their personal digital content such as contacts, 
photos and videos in the Vodafone network and 
to access it on the move from any connected 
device. Vodafone Cloud was launched last year in 
multiple markets and works across the most popular 
smartphones, tablets and PCs, forming part of the 
Vodafone Red proposition.

Notes:
1  At 12 May 2013. 
2  Vodafone internal estimates.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information26

Strategy (continued)

 Consumer2015 

Emerging markets1
Emerging markets are important to us – they account for 68% of 
our customers and 75% of the total call minutes across our networks. 
These markets are likely to become even more relevant due to a 
combination of strong population and economic growth, and the 
increase in mobile penetration. 

1 2 3 4

Market context: 
Emerging markets such as India and Africa 
are already a significant part of Vodafone. 
They account for 30% of the Group’s service 
revenue, and our business in India alone 
accounts for around half of our base station 
sites and voice calls across the Group. 

Emerging markets represent a significant 
opportunity for future growth. Almost all 
of the 1.5 billion new mobile phone users 
by 20152 are expected to come from 
emerging markets. Smartphones are also 
proving popular in emerging markets, and this 
is expected to continue. For example, In India, 
the number of smartphone users has grown 
already from 11 million in 2010 to 33 million 
in 20122. 

Towards 2015:
These markets offer very attractive long-
term opportunities from sustained GDP 
growth, the scope for widespread mobile 
data adoption and the fulfilment of unmet 
needs such as basic financial services. We aim 
to maximise these opportunities through 
smart data pricing, the development of low-
cost smartphones and selective innovation 
in areas in which we can truly differentiate.

Strengths: 
We are a leading operator in our emerging 
markets with either a number one or 
two revenue market share position in 
most countries.

Actions: 
Through our ongoing investment we have 
built a strong platform of high quality 
networks, a broad distribution reach 
and attractive add-on services, such 
as mobile payments.

Progress: 
Emerging markets represent our fastest 
growing geographies. During the year service 
revenue increased by 8.4%*, including: India 
10.7%*, Turkey 17.3%* and Ghana 24.2%*. 

Access to energy 
Extending access 
to energy in remote 
regions without grid 
electricity enables 
more people to use our 
mobile services and 
brings wider social and 
environmental benefits. 
Our new solar-powered 
solution, ReadySet, is 
able to charge up to 
eight mobile phones 
per day and provide 
electric lighting, offering 
a greener and cheaper 
alternative to kerosene 
lamps. Entrepreneurs in 
Tanzania use ReadySet 
to earn around US$44 a 
month, while families in 
Kenya use M-Pesa to pay 
towards a similar system, 
M-Kopa, designed for 
home use.

Notes:
1 

 Vodafone’s emerging markets comprise Vodacom, India, Egypt, 
Turkey, Ghana, Qatar and Fiji.

2  Refers to calendar year.

Vodafone Group Plc Annual Report 201327

30%

of our service revenue is from 
emerging markets.

28%

of our customers in emerging 
markets use data; compared to around 
48% in Europe.

£656m

transferred person-to-person each month 
over our M-Pesa money transfer service. 

Mobile penetration opportunity 
in emerging markets
Emerging markets represent the regions 
with the most potential for future mobile 
revenue growth driven in part by lower mobile 
penetration. For example 1.2 billion people live 
in India (the second most populated country 
in the world, after China) but only around two-
thirds have a mobile phone, implying good 
potential future market growth. 

The data opportunity 
in emerging markets
For many people in emerging markets their 
first internet experience has been on a mobile 
device due to the lack of alternative fixed 
line infrastructure, and we expect this 
to be the case going forward. In South Africa 
mobile broadband accounts for around 80% 
of all broadband revenue including fixed. 
The demand for data is expected to grow 
strongly as only around 28% of our customers 
in emerging markets currently use data 
services, compared to around 48% in Europe. 
In India we have 37 million data customers, 
most of which are 2G data users mainly 
consuming services such as messaging, email 
and internet browsing. Within this some three 
million customers are 3G data users, stream 
videos and downloading more heavy content. 
During the year we launched 4G services 
in South Africa.

Financial services 
in emerging markets
Our Vodafone money transfer service, M-Pesa, 
enables people in emerging markets, who have 
a mobile phone, but with limited or no access 
to a bank account, to send and receive money, 
top-up airtime and make bill payments. 
We now have just over 18.1 million active 
M-Pesa customers, up from 14.4 million a year 
ago, who transfer around £656 million per 
month. The service is now available in Kenya, 
Tanzania, South Africa, Afghanistan, Qatar, Fiji, 
the Democratic Republic of Congo and India.

M-Pesa is already a major contributor 
to our businesses in Kenya and Tanzania, 
accounting for about 18% and 14% of 
revenue respectively. 

Looking forward we intend to extend the 
M-Pesa service to other emerging markets 
within the Vodafone footprint, and to expand 
the products and services available. 
For example in April 2013, India became 
the latest addition to our M-Pesa footprint. 
Following a successful trial, the service 
will be offered in a limited number of areas 
of the country and will be progressively rolled 
out nationwide. The opportunity in India 
is particularly attractive as some 700 million 
people do not have a bank account. Other new 
products, such as international money transfer, 
savings and loans, salary disbursements and 
access to insurance products have also been 
introduced in different markets.

Extending our global presence with  
partner market agreements
We enter into partner market agreements with local 
mobile network operators in order to extend our 
global reach and better serve our global customers 
without the need for capital investment. Our partner 
markets community has grown rapidly to cover 
around 50 countries. During the year we established a 
partner agreement with Polkomtel in Poland and Zain 
Group, which extended our reach to Saudi Arabia, 
Bahrain, Kuwait, Jordan and Iraq.

M-Shwari, Mobile banking
M-Shwari is a revolutionary new paperless banking product for M-Pesa customers, 
delivered by our associate Safaricom, in partnership with the Commercial Bank of 
Africa. This was launched in Kenya in November 2012. M-Shwari enables customers 
to save and borrow directly via their phone, while earning interest on the money 
saved. At 31 March 2013, 1.2 million people were actively using the service in Kenya.

M-Shwari builds on our successful M-Pesa money transfer service, which has 
18.1 million active customers across the globe. 

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information28

Strategy (continued)

 Enterprise2015 

As enterprise customers embrace flexible and remote working to 
improve business efficiency, our fixed and mobile converged solutions 
and global footprint enable our customers to become more effective in 
their business operations. Our services enable our customers to make 
mobility a central part of the services they offer their own customers.

1 2 3 4

Market context:
The core criteria our enterprise customers use 
when choosing a communications service 
provider are speed, simplicity, flexibility, cost 
and security. We are well placed to offer 
enterprise customers all of these through 
our mobile and fixed converged services, 
applications and secure solutions. Enterprises 
are expected to spend €78 billion in 2014 
in areas where Vodafone provides its services: 
mobile voice, messaging, data and fixed line.1

Towards 2015:
Our 2015 enterprise strategy is based on six 
pillars: accelerating our converged offers; 
consolidating our lead in M2M; growing 
Vodafone Global Enterprise and our Carrier 
Services businesses; leveraging our hosting 
capability; and offering cloud-based software 
as a service.

Strengths:
Our broad geographic footprint allows 
us to offer customers cross border fixed and 
mobile converged solutions while realising 
scale benefits. Our recent purchase of CWW 
has augmented our ability to offer fully 
converged solutions and offer market-leading 
hosting capabilities in the UK.

Our enterprise customers range from small-
office-home-office (‘SoHo’) businesses and 
small to medium-sized enterprises (‘SME’), 
through to large domestic and multi-national 
corporates (‘MNC’).

Actions:
We have created a Group-wide enterprise 
services organisation, following the 
CWW acquisition.

Progress:
Enterprise now represents 27% of Group 
service revenue. Across the Group we have 
over 32 million mobile enterprise customers 
accounting for around 8% of all customers.

Machine-to-machine
M2M connections allow machines 
to communicate with one another through our 
network. It is our vision to transform lives and 
businesses by providing the most innovative 
M2M products and services for our customers. 
Smart metering, automotive and logistics are 
currently the key growth sectors, with the 
potential global market for M2M connectivity 
growing from US$5.7 billion in 2011 
to US$12.0 billion by 20152. We are now 
serving around 11.1 million M2M connections 
globally, up from 7.8 million last year.

An increasing number of global businesses are 
incorporating M2M communications into their 
core operations, leading to greater productivity, 
enhanced customer service, lower energy 
use and decreased carbon dioxide emissions. 
For more information on M2M visit our website 
at: m2m.vodafone.com.

Hosting and Cloud Services
Our new Hosting and Cloud Services 
include fully managed hosting solutions 
as well as cloud computing, co-location, 
server and website hosting, storage and 
security, and build on the capability acquired 
from CWW, allowing us to target a leading 
position in a rapidly growing market. 
The hosted services market in Western 
Europe is worth over an estimated €21 billion, 

Our enterprise business
In conjunction with our acquisition of CWW and TelstraClear and to deliver our enterprise 
strategy, we created a Group-wide enterprise services organisation on 1 January 2013. The unit 
comprises four vertical business units, and two supporting units.

Vodafone 
Global  
Enterprise

Vodafone 
Carrier 
Services

Machine-to 
-machine

Hosting 
and Cloud 
Services

Product 
Management

Channels 
and Sales 
Support

Local 
market 
Enterprise 
Business 
Units

Presence in 50 countries worldwide

Vodafone Global Enterprise (‘VGE’)
VGE serves the needs of Vodafone’s 
largest MNC customers, serving around 
1,700 customers representing 5.9 million 
connections, including an additional 
200 customers from the integration of CWW.

MNCs demand a consistent multi-country 
offer from Vodafone across our global 
footprint. VGE simplifies operations for these 
customers by providing them with a single 
account and service team, a single contract, 
single pricing structures and a single portfolio 
of products and services. VGE has created 
a market-leading portfolio of managed 
mobility services providing capabilities such 
as spend management or device security 
in addition to providing the underlying 
connectivity and devices.

During the financial year VGE achieved 
revenue of £1.7 billion, with growth of 5%*.

For more information on VGE visit our website 
at: enterprise.vodafone.com.

Vodafone Carrier Services
Vodafone Carrier Services was created 
in January 2013 to consolidate all the 
Group’s carrier buying and selling into one 
dedicated unit to maximise efficiencies. 
The acquisition of CWW provided Vodafone 
with a market-leading carrier capability, 
and when augmented by existing Group 
capability gives Vodafone significant carrier 
scale. The Group carries nearly 28 billion 
minutes of international traffic annually, 
on a network of nearly 500,000 kilometres 
of submarine cable routes.

Vodafone Group Plc Annual Report 201329

The acquisition of Cable & Wireless Worldwide in July 2012 

What was the rationale for the 
acquisition?
 a To create the only integrated fixed and mobile player 

What are the network and product 
benefits from this acquisition?
 a CWW’s UK base station backhaul circuits and the 

in the UK.

 a To take advantage of CWW’s UK 20,500 kilometres 
fibre network infrastructure which is within 100 
metres of one-third of Vodafone’s UK base stations, 
and the extensive international cable network assets 
spanning 425,000 kilometres.

 a To drive significant synergies from the 

combined scale.

What are the financial implications and 
synergy benefits from this acquisition?
 a We spent £1.3 billion to acquire the business.
 a We expect integration costs of £500 million.
 a We aim to deliver annual cash flow synergies 
of at least £150 to £200 million by the 2016 
financial year.

 a We aim to deliver operating free cash flow from 

the acquisition of £250 to £300 million in the 2016 
financial year. 

migration of Vodafone traffic onto CWW’s international 
cable network enable us to reduce third-party 
wholesale payments and will help support the launch 
of 4G services.

 a Rationalisation of the combined Vodafone and CWW 
enterprise product set aids procurement savings 
across network and IT services. Over 60% of products 
will be retired or merged to deliver a simpler and more 
customer focused portfolio.

What has been your experience so far?
 a We have been realistic about the opportunities, 
investment requirements and risks for CWW.

 a We have found the business is in better shape than 

expected and are stabilising its financial, operational 
and customer performance . 

 a We have accelerated the integration plan by forming 
a single integrated organisation and rebranded 
as Vodafone.

 a Initial synergies have been realised through initiatives 
such as removal of corporate overheads, utilising 
Vodafone’s scale for procurement and are in the 
process of transferring Vodafone’s traffic onto 
CWW’s network.

Services that support SMEs 
Irish Farm Computers, a software business based in 
County Meath, creates software solutions for farming 
businesses. It’s a small, highly personal business that 
relies on Vodafone One Net to manage incoming 
calls. “The flexibility enables a far more professional 
approach to business, and our customer feedback has 
been excellent,” says their operations manager. 

and the estimated compound annual 
growth rate is over 14% from 2011 to 20163. 
Vodafone’s Hosting and Cloud business 
generated revenue of £213 million in the 2013 
financial year.

With a large portfolio of UK data centres and 
cloud-based hosting capabilities, we are well 
placed to capitalise on the growing technology 
and procurement link between hosting, cloud 
and connectivity. Vodafone will look to expand 
and deepen its hosting offer to all segments 
over the coming year.

Supporting units
The two supporting units within Group 
Enterprise, Product Management and 
Channels and Sales Support, will drive 
scale, consistency and excellence across 
the Group in sales; product management 
and development; and operational delivery; 
in order to sustain efficiencies and ensure 
customer service and experience is consistent 
irrespective of customer scale or location.

Notes:
1  Sourced from IDC and Vodafone estimates.
2  Analysys Mason report M2M device connections, revenue and 
ARPU: worldwide forecast 2011–2021 (May 2012) and includes 
connectivity-related segments of the M2M value chain, such 
as M2M hardware and M2M application service.

3  Vodafone report commissioned by McKinsey.
4  Vodafone working smarter to succeed report, 2011 and 

Vodafone’s critical response time index, 2010.

Enterprise convergence 

As enterprise customers embrace flexible 
and remote working to improve business 
efficiency, so Vodafone’s fixed and mobile 
converged solutions are increasingly vital 
to our customers’ business operations:

 a “Always on” is expected and demanded 
by customers: 78% of small firms agreed 
an instant response is the top factor 
in maintaining a competitive edge and 40% 
of small firms surveyed said customers 
expect a response to a social media query 
in under an hour4.

 a Streamlining fixed and mobile 

communications can help businesses save 
money, boost productivity and increase 
responsiveness to customer needs.

Vodafone One Net offers customers a single 
telephone number which rings on both 
their fixed desk-phone and mobile handset. 
Vodafone One Net users have complete 
control over where and when they take their 
calls. As a result we help improve business 
efficiency, flexibility and cost control. Vodafone 
One Net users generate higher revenue and 
have lower churn than mobile-only customers. 
At the end of the year, we had around 
3.0 million Vodafone One Net customers 
across ten markets.

Enterprise mobile data
Vodafone’s device management solutions 
help customers manage the rapidly increasing 
number of mobile devices used in their 
business, such as smartphones and tablets. 
Our reliable and secure data networks allow 
our customers to make full use of the mobile 
internet for business. Enterprise data revenue 
grew 10.0%* this year driven by smartphone 
penetration of around 48% in Europe, 
as the use of the internet on smartphones 
has increased. 

Vodafone’s unique global footprint
Our global scale was key to ThyssenKrupp selecting 
us to provide 60,000 mobile voice and data 
connections across 30 countries and 50,000 M2M 
connections to aid remote management of their 
industrial products. This contract is able to meet 
ThyssenKrupp’s specific needs, and offers excellent 
value for money and worldwide service management 
from one source.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information30

Strategy (continued)

 Network2015

1 2 3 4

We aim to have a great mobile network in all of the markets in which 
we operate, supported by leading IT systems. This means giving 
our customers far-reaching voice and data coverage, a very reliable 
connection, and increasing speeds and data capacity.

Market context: 
The industry is seeing increasing demand 
towards data services such as watching 
videos on the web and internet browsing. 
This trend is being driven by a number of 
factors including the increased take-up of 
high powered smartphones and an increased 
choice of apps for business and social use. 
As a result data traffic increased by more than 
53% over the last year and data now accounts 
for 73% of the total traffic on our network. 
Against this background our Network 2015 
strategy is designed to ensure the readiness 
and capability of our network for the future 
for both consumer and enterprise and for 
fixed and mobile services.

Towards 2015:
Our network strategy continues to focus 
on supporting higher speed data in both 
mature and emerging markets, and delivering 
a consistently excellent data experience 
to our customers through the widespread 
deployment of 3G and 4G capability and 
high capacity backhaul and high speed fixed 
access. We will continue our consistent level 
of investment so that Vodafone customers 
can be assured of a video-standard data 
service across our footprint in Europe and 
we can successfully manage the high growth 
in data volumes anticipated. We will also 
continue to maintain the broad and deep 
network quality for our standard voice and 
text services.

Strengths: 
We have nearly 250,000 base station sites 
transmitting wireless signals – making us one 
of the largest mobile operators in the world.

Actions: 
We are consistently investing around 
£6 billion a year to deliver a high quality 
mobile and fixed data experience for 
our customers.

Progress: 
We now have 42% of our Europe 3G footprint 
which can deliver peak downlink speeds 
of 43.2 Mbps (up from 15% last year) which 
at least doubles the average data speed with 
a 43.2 Mbps capable smartphone. 

Future proofing our IT infrastructure
Vodafone’s five main data centres that host our IT systems, three in Europe, and one 
each in Africa and India, are linked together to form an internal ‘Cloud’. The servers 
within these centres use virtualisation technology to more effectively run multiple 
applications to enable customer services, such as M2M platforms, to be provisioned 
and scaled up very quickly and easily. It also provides the flexibility to run services for 
any market from any centre, within regulatory limits. Within Europe, data is backed-
up from one centre in one country to another, to provide business continuity and 
additional resilience.

The leading Vodacom South Africa network
Our superior network in South Africa enables us to provide a leading overall 
customer and broadband experience. We have just over 9,400 base station sites, 
significantly ahead of our main competitor in the country. We were the first operator 
in South Africa to launch 4G services in October 2012. We have renewed around 
77% of our 2G network and about 74% of our 3G network to date. We have also 
progressed well with the implementation of our own self-built fibre and microwave 
and 65% of our base station sites now utilise high capacity backhaul.

Vodafone Group Plc Annual Report 20134G technology
We are beginning to build 4G (or LTE) networks, 
which will at least double the data speeds 
achievable over our 43.2 Mbps footprint. It will 
also give us significant additional capacity, 
allowing us to stay ahead of the significant 
growth in data traffic that we forecast. We aim 
to upgrade 40% of our coverage in our five 
main European markets to 4G by March 2015. 

To maximise the potential of 4G, we have 
invested £7.9 billion in spectrum in the last 
four years. Much of this spectrum is in the very 
valuable, low frequency 800 MHz band, which 
allows much broader coverage, and much 
better in-building connectivity, than higher 
frequencies used in wireless networks.

We now have 4G services in seven countries 
(Germany, Portugal, Italy, Romania, South 
Africa, Greece and New Zealand). We are also 
preparing for 4G launches in the UK, Spain, 
Australia and the Netherlands in the 2014 
financial year.

Future proofing our 
network infrastructure
We are well prepared for rapid growth in data 
traffic and a fast, but cost-effective, roll-out 
of 4G services. At our base stations we are 
consolidating equipment across several 
technologies, including 4G, into a platform 
called “single RAN” – allowing us to reduce 
capex and operating costs. We have already 
upgraded over half our European sites 
to single RAN.

We are also increasing capacity in our 
backhaul – the link between our base stations 
and our nationwide core networks. 57% of our 
European backhaul footprint is now capable 
of handling one gigabit per second – which 
is more than even the busiest base station 
at full capacity will require based on current 
technologies and projections.

Technological innovation
We are always looking for ways of innovating 
in our network to improve our customers’ 
experience. 

Recently we have been changing the way 
we use spectrum to improve data coverage. 
By moving 3G data traffic from its traditional 
spectrum band (2.1 MHz) down to the 900 
MHz band – a process known as “re-farming” – 
we can significantly improve our data coverage 
and in-building reception, and we have done 
this in ten markets.

Strong network reach
As demand for mobile services moves from 
voice and text to data we have been investing 
to build a superior data network. Our data 
network now covers 91% of the European 
population, and we are aiming to reach 95% 
coverage by 2015 – nearly on a par with our 
voice coverage. 

At the same time, smartphones are only going 
to get faster, so we are constantly upgrading 
our networks to support these future speed 
demands. Today, we provide base-level 
theoretical speeds of 14.4 Mbps across 98% 
of our 3G network, typically giving customers 
actual speeds of 2 to 3 Mbps – more than 
enough to stream video or music, for example. 

The next goal is to deliver another significant 
step up in the customer experience, with the 
move to peak speeds of 43.2 Mbps across 
much of our European 3G network. We are 
aiming to upgrade 80% of the 3G footprint 
in our five major European markets to this 
level by March 2015. For customers with 
the latest smartphones, this will more than 
double the speed they are currently enjoying, 
and allow them to view video in high definition, 
for example.

UK 4G is nearly here
In February we successfully bid £803 million in the 
UK spectrum auction for crucial low frequency (800 
MHz) spectrum as well as more higher-frequency 
spectrum to boost our existing network. 800 MHz 
spectrum is great for transmitting a stronger, more 
reliable signal and one that works well indoors. We 
expect to launch our ultra-fast 4G service later this 
year. The roll out of our 4G service is all part of around 
£1.6 million we invest every single day in the UK on 
our network to bring our customers coverage where 
it matters.

73% 

of the traffic on our network is due to data 
services such as video, email and internet 
browsing on a mobile device.

91% 

of the European population where 
we operate is covered by our 3G network.

one trillion

minutes of calls were carried and more 
than 330 petabytes of data were sent 
across our networks – enough data for 
4.4 trillion emails.

31

Fixed network
In addition to our mobile businesses, we also 
provide fixed broadband and calls in 16 
markets. We have started to modernise our 
fixed networks to deliver much higher data 
speeds to the home, through a combination 
of upgrades to traditional copper lines and the 
introduction of the latest fibre technology. 

In Spain we are upgrading copper lines. 
In Portugal, we are extending our fibre 
network, and in New Zealand, the acquisition 
of TelstraClear gives us a high speed fixed 
network. We have also announced plans 
in conjunction with Orange in Spain to build 
a fibre network which will pass 40% of homes 
by 2017.

Elsewhere we are securing wholesale access 
to third-party fibre networks. In Germany 
we have announced a next-generation 
access agreement with Deutsche Telekom. 
In Italy we have an agreement with Metroweb 
to lease their fibre in Milan. In New Zealand 
we are interconnecting with a government 
fibre initiative called Ultra Fast Broadband, 
in Qatar we interconnect with Qatari National 
Broadband Networks and in the Netherlands 
we are accessing KPN’s fibre network allowing 
us to cover 20% of homes.

Vodafone, the most preferred  
operator in Turkey
Over the last 12 months the Turkish network has 
been enhanced with the modernisation of nearly 
1,100 legacy 2G sites with the latest single RAN 
hardware and the implementation of around 1,200 
and 2,500 new 2G and 3G sites respectively. We have 
attained the number one position in independent 
benchmark tests for data transfer speeds. Vodafone 
is the first telecommunications firm in Turkey to 
be awarded the BS25999 certification for business 
continuity, underlining our commitment to reliable 
communication services for our customers. As a 
result of our actions we are now seen as the preferred 
operator in Turkey measured by benchmark net 
promoter scores.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information32

Strategy (continued)

 Operations2015

We are using the benefits of our global reach and scale to standardise 
and simplify the way we do business across the Group. This will both 
improve cost efficiency and reduce the time to launch new services 
and products to our customers.

1 2 3 4

Market context:
Against a background of challenging 
economic, regulatory and competitive 
pressures, in our European markets 
in particular, we are taking a number 
of actions to improve operating efficiency 
and reduce unnecessary processes and 
costs. We are also experiencing a trend 
towards greater data usage, which requires 
us to reconfigure our IT systems and 
standardise operating practices to support 
new pricing plans and new data centric 
services such as mobile payments and 
M2M solutions.

Towards 2015:
Over the next three years we will simplify 
further our business processes both across 
and within countries, eliminating legacy 
structures, reducing non customer-facing 
costs and moving towards more standardised 
offerings. This will enable us to maximise the 
benefits of our scale and share commercial, 
technical and support functions across 
geographies in Europe, and to speed 
up and co-ordinate our time to market 
for new propositions and services. We see 
a significant opportunity in unifying network 
and IT management across multiple markets, 
in further centralising and standardising 
functions and processes, and in offshoring 
more business functions to shared service 
centres of expertise.

Strengths: 
Vodafone is one of the world’s largest mobile 
companies. Our scale enables us to secure 
considerable unit costs savings through 
various measures including bulk purchasing, 
standardisation of processes and transferring 
activities to lower cost locations within 
the Group.

Actions:
We are targeting an absolute reduction 
in European operating expenses (‘opex’) from 
cost saving programmes of £0.3 billion in the 
2014 financial year.

Progress:
Over the last three years we have reduced 
the absolute European opex base by some 
£0.3 billion, which has been used in part 
to offset inflationary pressures or cope with 
the volume of extra traffic on our networks.

Vodafone and Telefónica UK (O2) network collaboration
Together with Telefónica UK we have started a collaboration to operate and manage 
jointly a single network grid in the UK that will run two competing nationwide 
mobile internet and voice networks. These networks will be able to offer indoor 
2G and 3G coverage targeting 98% of the UK population by 2015, delivering mobile 
voice coverage and mobile internet services to the vast majority of UK households. 
We also intend to offer indoor 4G coverage targeting 98% of the UK population at 
speeds of at least 2Mbps by 2015.

10.4% 

represents our supply chain saving 
as a share of controlled spend during the 
year, which exceeded the Hackett world 
class benchmark of 7.6%.

>69%

of the new radio sites deployed across 
the Group were shared with other 
mobile operators, which reduces the 
cost of renting or building new sites.

Vodafone Group Plc Annual Report 2013We are taking a number of steps across the 
Group to improve our cost efficiency and 
simplify our processes:

Cost efficiency
Over 69% of the new radio sites deployed 
across the Group during the year were shared 
with other mobile operators, which reduces 
the cost of renting or building new sites and 
reduces the environmental impact. 

During the financial year we commenced 
a UK network sharing agreement with O2 and 
we are targeting 18,500 sites to be shared 
by 2015. In Ireland, we have entered into 
a site sharing agreement with Three Ireland, 
targeting 2,000 shared sites by 2015. 

With a clear focus on driving greater 
standardisation and simplification, we are 
optimising the supplier base across our 
operations. In India for example, following 
supplier segmentation exercises and a rigorous 
drive to improve operational efficiencies, 
we rationalised our supplier base by about 
75% over the last two years. 

Unifying network management
During the year we reduced the number 
of network engineering teams in Europe 
from 13 individual country teams to four 
consolidated teams. We also consolidated our 
network operations centres, which provide 
service level monitoring in Europe, to two from 
13. In India, the 12 separate regional network 
operations centres have been consolidated 
into one single centre in Pune.

33

Unifying IT management
We are progressing well in decommissioning, 
with over 100 legacy IT applications during 
the 2013 financial year. In addition, common 
customer operations processes are being 
progressively deployed throughout the Group, 
which are supported by a single set of tightly 
integrated IT applications. These actions are 
expected to both reduce costs and improve 
the time to market for new offers such as 
mobile commerce services.

We have developed one integrated data centre 
cloud across Europe and Africa and are well 
underway to extending it to Asia this year 
which enables us to operate highly resilient 
services and to be faster to market with our 
new services.

Centralising and standardising 
functions and processes
Our central purchasing function, the Vodafone 
Procurement Company (the ‘VPC’)
in Luxembourg, consolidates spend across 
our global operations allowing us to leverage 
scale, and achieve better prices and terms 
and conditions. During the financial year the 
spend managed through the VPC increased 
to €6.9 billion up from €5.3 billion in the 2012 
financial year.

In addition we continue to centralise 
procurement of software and licences, which 
is anticipated to generate around £100 million 
of cost benefits over the next three years.

Shared service centres of expertise
We use shared service centres in Hungary, 
India and Egypt to provide financial, 
administrative, IT, customer operations 
and human resource services for our 
operations in over 30 countries which 
helps us to standardise and optimise the 
way we run our businesses. The number of 
shared centre employees has increased from 
6,000 in 2012 by nearly 30% to over 7,800 by 
31 March 2013, and we are targeting around 
10,500 by March 2014.

>7,800 

of our employees are now in four low 
cost, high skill locations, to provide 
shared services for the Group.

M2M solutions for energy savings
Applying our M2M solutions to monitor energy at our 
network sites, offices, retail premises and data centres 
has allowed us to optimise energy consumption, 
procure competitively and reduce our carbon 
footprint. This has delivered savings over the last 
two years of about 25% across 11 European markets 
winning us recognition at the European Supply Chain 
Excellence Awards 2012.

Modernising the UK business
In the UK we are introducing a simplified organisation and enhancing our IT systems 
in order to improve our customers’ experience of interacting with Vodafone. This will, 
for example, enable the UK business to reduce the number of different price plans 
from 5,000 to just 500. Additionally we will be able to better integrate the various 
routes our customers use to interact with us – retail shops, online, call centres and 
mobile devices – to make it easier for customers to order online and pick up in store.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information34

Our people

Our people 
are integral to 
our success

With over 91,0001 employees in over 30 countries, we have 
a wealth of international talent to draw from. We continue 
to develop our people to meet the requirements of our 
business and our employee engagement continues to be 
amongst the highest in the industry.

Employee engagement
In October 2012, we carried out our eighth 
annual global people survey – and 90% of our 
people responded. The survey measures 
employees’ level of engagement – 
a combination of pride, loyalty and motivation 
We increased our overall employee 
engagement score by 1 point to 78 and 
remain amongst other high performing 
global organisations. 

Open and regular communication is 
fundamental to employee engagement. 
In 2012, we launched the Vodafone Hub, 
our new intranet site, which aims to promote 
engagement with a social networking feature, 
Vodafone Circle, and a video channel, Tube, 
which enables employees to upload videos 
that share best practice across the business. 
Group and local market Chief Executives 
also communicate regularly with employees 
through a number of media, including 
webinars and videos.

The Vodafone Way
In 2011, we introduced The Vodafone Way: 
a framework which defines how we operate, 
with speed, simplicity and trust, and how 
we deliver to our customers: being customer 
obsessed, innovation hungry, ambitious and 
competitive and acting as one company, 
with local roots. We continue to embed this 
framework, reinforcing the leadership skills 
and habits required to bring The Vodafone 
Way into daily business reality to deliver our 
Vodafone 2015 strategy. 

The Vodafone Way is part of employees’ 
performance objectives and defines 
a consistent way of working to help 
us strengthen our position as an admired 
company in the eyes of our customers, 
shareholders and employees. 

Note:
1  Represents the average number of employees in our controlled and 

jointly controlled markets during the year.

Being an admired company is not just about 
our performance and achievements, it’s also 
about acting in a responsible, ethical and 
lawful way. In 2012, we launched our revised 
Code of Conduct which sets out our business 
principles. All employees and contractors 
have a duty to report any suspected breaches 
of our Code of Conduct through our “Speak 
Up” process. Along with existing web reporting, 
we launched a global telephone hotline 
for employees and third parties to report 
concerns on code of conduct issues. 

Employment policies and 
employee relations
Our employment policies are developed 
to reflect local legal, cultural and employment 
requirements. We aim to be recognised 
as an employer of choice and therefore 
seek to maintain high standards and good 
employee relations wherever we operate.

We believe that diversity plays an important 
role in a successful business. Our Group-wide 
diversity and inclusion strategy outlines 
our commitment to creating an inclusive 
work environment which respects, 
values, celebrates and makes the most 
of the individual differences our people bring 
to Vodafone. Key to this is our recognition 
of diversity as a business asset that fosters 
innovation and helps us better understand and 
meet the needs of our customers.

We do not condone unfair treatment of any 
kind and offer equal opportunities in all 
aspects of employment and advancement 
regardless of race, nationality, gender, age, 
marital status, sexual orientation, disability, 
religious or political beliefs. This also applies 
to agency workers, the self-employed and 
contract workers who work for us. In our latest 
people survey, 89% of employees agreed 
that Vodafone treats people fairly, regardless 
of their gender, background, age or beliefs.

Organisation effectiveness
We employed over 91,0001 people 
worldwide during the year. Headcount 
additions related to our acquisitions 
of CWW in the UK and TelstraClear in New 
Zealand were partly offset by reductions 
in Europe. We have implemented 
a new regional structure in Europe and 
a new enterprise division across Vodafone 
worldwide. Our strategic acquisitions 
strengthen our capabilities in enterprise 
and to help us in our goal to become a total 
communications company. 

We are also continuing to drive efficiency and 
simplification in our organisation through 
headcount management, appropriate 
organisation structures and the continued 
drive to move transactional and back office 
activities to shared services teams.

Diversity is the key  
to a successful business
We value all types of diversity, but one global focus is 
on gender balance within teams and at all levels of 
the business. To understand and strengthen our 
female talent pipeline, we analyse the proportion of 
men and women in promotions, new hires and leavers 
through our talent management dashboard.

Vodafone Group Plc Annual Report 201335

Employees by location 2013
Spain: 5%

Italy: 6%

Other:1 47%

Vodacom: 
8%

UK: 9%

Germany: 
12%

India: 13%

Number of employees2

2011

2012

2013

Nationalities in top senior 
leadership team roles

2011

2012

2013

Women in top senior  
leadership team roles

2011

2012

2013

Employee turnover rates3

2011

2012

2013

83,862

86,373

91,272

29

25

26

17%

19%

20%

15%

15%

16%

Notes:
1 
2  Represents the average number of employees in our controlled and 

Includes CWW. See page 102 for more information.

jointly controlled markets during the year.

3  Represents the average number of employees in our controlled and 

jointly controlled markets during the year and excludes CWW.

Talent and capability development
During the year we strengthened our senior 
leadership team, with 61% of the vacancies 
being filled by internal talent, up from 31% 
two years ago.

 a Our global graduate programme, Discover, 
continued to bring the best graduates into 
our local markets, with around 470 top 
University recruits this year. In addition, 
we partnered with ten leading MBA schools 
in Europe, the US, Africa and India to recruit 
MBA graduates for key management roles.

 a We continued to encourage international 
assignments in our talent pipeline and 
introduced the Columbus programme 
designed for the top 5% of our graduate 
recruits to gain international experience 
two years after joining Vodafone.

 a For the past five years we have been 
developing our next generation 
of leaders through Inspire, an 18 month 
programme for high potential managers. 
Since its inception, 200 high potential 
managers from over 26 countries joined 
the programme, attending leadership 
development workshops, leading business 
challenges, and receiving coaching sessions 
and mentoring from senior leaders.

We are committed to helping our people 
perform at their best and achieve their full 
potential through ongoing training and 
development. Our people review and agree 
development objectives during their annual 
performance dialogue with their manager and 
are encouraged to learn proactively through 
easily accessible online resources, on-the-job 
learning and mentoring.

During the year we invested over £34 million 
in training programmes. Our global academies 
in marketing, technology, human resources 
and finance enable people to develop the 
critical skills they need to work in particular 
functions. We work with leading business 
schools and accredited external providers 
to develop and deliver the training, most 
of which is online. More than 33,000 people 
have used our academies, completing over 
12,000 online and instructor-led courses. 
We focused on developing our customer 
facing capabilities by launching global training 
and certification programmes in retail and 
enterprise sales. We also focused on building 
people manager skills through mentoring 
and targeted learning interventions. Our new 
global learning management system enables 
more training to be delivered online and 
on demand, supporting individuals to manage 
their own development.

Health and safety
We know from experience that failing to follow 
basic health and safety standards can lead 
to our employees, the people we work with 
and the people exposed to our activities 
being seriously injured or killed. As part 
of our health and safety strategy we have 
developed a set of Absolute Rules to focus 
attention on common causes of fatalities and 
serious injury. 

By focusing on controlling our top five risks, 
we are creating a safe place to work, and this 
is evidenced by fewer fatalities and fewer 
high-potential incidents. Although we have 
seen significant reductions in incidents and 
related fatalities year-on-year, we greatly 
regret to report that 13 people died while 
undertaking work on behalf of Vodafone 
businesses around the world. Vehicle related 
incidents involving subcontractors in emerging 
markets remains our main cause of fatalities 
and we are addressing this through several 
interventions in local markets. Safety culture 
in Vodafone continues to mature with the 
results of last year’s people survey showing 
that 87% of employees believe that our 
Absolute Rules for safety are taken seriously.

Performance, reward 
and recognition
In 2013, we maintained our consistent 
approach to rewarding our people, 
based on their performance, potential 
and contribution to the success of the 
business. We benchmark roles regularly 
on a total compensation basis to support 
our aim to provide competitive and fair 
rates of pay and benefits in every country 
where we operate. We also offer competitive 
retirement and other benefit provisions 
which vary depending on conditions and 
practices in local markets.

Global short-term incentive plans are 
offered to a large percentage of employees 
and global long-term incentive plans are 
offered to our senior managers. Individual 
and company performance measures are 
attached to these plans which give employees 
the opportunity to achieve upside for 
exceptional performance as well as ensuring 
that as a business we do not reward failure.

An ownership mentality is a cornerstone 
of our reward strategy and senior executives 
are expected to build up and maintain 
a significant holding in Vodafone shares 
within a few years of joining the Company.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information36

Sustainable business

Improving lives 
around the world

Vodafone’s strategic focus on emerging markets, 
enterprise, data and new services brings significant 
opportunities to align our business growth with our 
goal to be a sustainable business, by contributing to 
resource efficiency, energy and carbon reduction, 
and sustainable development.

Connected Worker research
Our Connected Worker research, explores how 
mobile technology can be used to make 
organisations more productive and efficient, while 
improving the quality of life for workers in emerging 
markets. Findings across 12 markets highlight the 
potential for six workforce management solutions to 
boost workers’ livelihoods by US$7.7 billion by 2020, 
while enabling a further US$30.6 billion in 
commercial benefits to organisations, through 
improved productivity.

The global footprint of our telecoms network, 
our significant presence in emerging markets 
and our long track record as an innovator 
in mobile communications, enable us to make 
an important contribution to socio-economic 
development. This is underpinned by our 
strong commitment to operating responsibly 
and ethically.

Our consumers and government and 
enterprise customers face significant 
challenges, ranging from food shortages 
and ageing populations, to lack of access 
to communications and financial services. 
Mobile technology has become a vital 
tool for improving people’s livelihoods and 
quality of life.

Delivering transformational services
A 2012 report by Deloitte and the GSMA found 
that a 10% expansion in mobile penetration 
leads to a 4.2% increase in economic 
productivity in emerging markets. As 68% 
of our customers live in these markets, 
our efforts to extend the coverage of our 
networks creates tangible socio-economic 
benefits, while simultaneously building our 
customer base.

We continue to explore new market 
opportunities to bring further sustainable 
benefits to societies through new partnerships 
and the development of products and services 
that focus on: agriculture, education, finance, 
health, low carbon products and services and 
smart working.

Building up to commercial scale
Our aim is to create commercially viable 
services that can be scaled up and rolled out 
across different markets, adding value for 
customers, commercial partners, our business 
and society. Our mobile money transfer 
solution, M-Pesa, and our M2M platforms are 
already well established, and work continues 
to extend their positive impacts.

M-Pesa continues to grow. New services 
include a savings product, M-Shwari, enabling 
people in Kenya to save as little as KES1 
shillings (less than 1 pence) and a funeral 
insurance plan in Tanzania, both of which 
further drive the financial inclusion of people 
with very limited resources. There are over 
18.1 million active users of Vodafone’s M-Pesa, 
up from 14.4 million a year ago. (See page 27)

Vodafone’s M2M solutions connect machines 
to the internet, transforming them into 
intelligent devices that exchange real time 
information. This opens up new possibilities 
for how businesses are run, as well as the 
opportunity to reduce running costs and 
carbon emissions. 

In 2013, we continued to establish Vodafone 
as a leading M2M technology provider, offering 
new end-to-end services, including remote 
energy monitoring solutions.

Our carbon-reducing applications for M2M 
are wide-ranging, from improving fleet 
management performance, to enabling 
smart energy grids. We now have contracts 
in place to supply over 9.5 million M2M 
connections to specifically enable carbon 
reductions through energy and fuel savings 
for our customers. 

Fostering enterprise and partnership
In sectors such as agriculture and health, 
we are developing commercial solutions 
in partnership with governments and NGOs, 
to deliver a range of business and sustainable 
benefits to society, as well as further growing 
our business.

In 2013, we announced two new strategic three-
year partnerships. The first, with the US Agency 
for International Development (‘USAID’) and the 
NGO, TechnoServe, aims to reduce poverty and 
increase resilience for half a million smallholder 
farmers across Kenya, Mozambique and 
Tanzania. This will be achieved through the 
introduction of simple but innovative mobile 
technologies, including a registration system for 
growers, information on crop prices, collection 
days and quality reminders. 

Vodafone Group Plc Annual Report 2013Managing climate impacts
The Global e-Sustainability Initiative’s (‘GeSI’) 
SMARTer 2020 report recently projected 
that while the ICT industry’s footprint will rise 
to 1.27 gigatonnes CO2 equivalent by 2020, 
its solutions have the potential to deliver 
carbon reductions of seven times that amount. 
Our own carbon footprint must be viewed 
in the context of the potential for our products 
and services to help our customers reduce 
their carbon emissions. In 2013, we began 
to quantify the benefits of our products and 
services to help us build a better picture of our 
overall climate impact.

We also have targets to help us manage 
the carbon footprint of our own operations. 
Meeting these targets is proving challenging 
particularly in mature markets, as customers 
download and send more data, which directly 
increases the amount of energy our network 
uses. However, we remain determined 
to reduce our global footprint and are 
implementing new technologies that improve 
the energy efficiency of our networks. 

Improving standards in the supply chain
To raise ethical, labour and environmental 
standards in our supply chain, we regularly 
monitor and work with our suppliers 
to improve their performance. We have made 
good progress in 2013, by strengthening due 
diligence measures to improve traceability 
of metals in our products and tackle the 
issue of conflict minerals. Our supplier 
management programmes have also enabled 
us to empower our customers to make more 
sustainable choices and our Eco-Rating 
scheme, which assesses the impact of mobile 
handsets, is now available in eight markets.

Governance
The Executive Committee has overall 
ownership of our sustainability strategy and 
the Board receives annual progress updates. 
We keep track of material issues through 
regular contact with customers, employees, 
governments, investors, non-government 
organisations and suppliers, and the Vodafone 
Sustainability Expert Advisory Panel continues 
to provide guidance on the implementation 
of our strategy. 

The second will explore how health ministries 
in sub-Saharan Africa can use mobile 
technology to increase immunisation rates. 
In Mozambique, we are partnering with 
GSK and the Ministry of Health in a pilot 
aiming to boost child vaccination rates 
by approximately 5% and are working with the 
GAVI Alliance on how to scale such initiatives.

In 2013, we also researched the potential for 
mobile technology to deliver commercial 
benefits and increase productivity for 
organisations, while improve working life 
and access to jobs for people in emerging 
markets. The resulting Connected Worker 
report quantifies the projected benefits for 
organisations, together with the livelihood 
benefits for workers across 12 markets.

Being responsible and ethical 
wherever we operate
Customer trust is essential to Vodafone and 
critical to the value of our brand. To earn 
and retain that trust we need to manage 
our operations responsibly and conduct our 
business in an ethical and transparent way. 
In 2012, we reinforced our commitment 
to ethical behaviour by refreshing our Code 
of Conduct for all employees, contractors 
and suppliers, rolling out further compulsory 
training in local markets.

Vodafone works hard to manage the risks 
inherent in these areas, while still initiating 
the development of products and services 
which give us a commercial advantage. 
This is particularly evident in our approach 
to protecting customer data, managing climate 
impacts and improving ethical, labour and 
environmental standards in our supply chain.

Protecting data, respecting privacy
We are committed to protecting our 
customers’ information and respecting 
their right to privacy and freedom 
of expression. Vodafone is a member of the 
Telecommunications Industry Dialogue 
on Freedom of Expression and Privacy, 
a group of global telecoms companies who 
are working in collaboration with the Global 
Network Initiative (‘GNI’) to address these 
issues and Vodafone is implementing the 
group’s Guiding Principles.

Our global privacy programme and binding 
privacy commitments have been recognised 
as setting an industry standard for operational 
and strategic privacy risk management. 
We continue to build greater privacy and 
security features into our products and 
services, offering our customers increasing 
transparency and control over how their 
personal information is used. 

37

Energy use 20131,2 

GWh

Retail:
81

Office:
462

4,723

Network:
4,180

Millions 
of tonnes

1.96

2.20

2.32

Carbon dioxide emissions2 

2011

2012

2013

Notes:
1  Energy use does not include data for fleet fuel consumption.
2  The charts above on energy use and carbon emissions are 

calculated using actual or estimated data collected by our mobile 
operating companies except for Qatar which is estimated based 
on 2012 data. The data is sourced from invoices, purchasing 
requisitions, direct data measurement and estimations where 
required. The 2013 data includes Vodacom markets Mozambique, 
Tanzania, Lesotho and Democratic Republic of Congo, which were 
not included in prior years, and excludes TelstraClear and CWW. 
Our joint venture in Italy is included in all years.

Sustainability report
Our full online sustainability report outlines 
our vision, approach and performance 
in 2013 on all these issues and more. 
vodafone.com/sustainability

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
38

Vodafone Foundation

Mobile for Good

At the heart of our Foundation is the belief that mobile 
communications technologies can address some of the 
world’s most pressing humanitarian challenges and our 
responsibility is to utilise our innovative mobile technology 
in mobilising social change and improving people’s lives.

Over the last year, more than ever before, 
we have delivered transformational projects 
at scale by connecting our charitable giving 
with our technology, working in partnership 
with other charities and organisations to 
increase our impact. Across our network of 
Foundations these projects are delivering 
significant public benefit. Total donations for 
the year were £51.5 million which included 
£6.4 million towards Vodafone Foundations’ 
operating costs.

Instant Network
When Typhoon Bopha hit the Philippines 
in December communications infrastructure 
was destroyed and network coverage was 
lost. A team of qualified Vodafone volunteers 
from the Vodafone Foundation, including 
the project manager and two Vodafone New 
Zealand employees, deployed Vodafone 
Instant Network in the Philippines. Working 
in partnership with Telecoms Sans Frontieres 
and local operator, Smart, a network was 
established in the town of Baganga, available 
to anyone in the vicinity.

Thanks to Vodafone Instant Network, people 
were able to reconnect with families and 
friends. Locals were able to receive money 
to their phones via Smart money, a mobile 
application similar to M-Pesa. Aid agencies,

including the Philippine Red Cross, were given 
access to the network to coordinate rescue 
and relief efforts and to set up free calling 
services for local people without phones, 
credit or power.

For the duration of the 17 day deployment 
Instant Network ran at full capacity with the 
maximum number of calls and texts being 
sent over the network at all times. In total 
296,926 calls and 578,994 texts were sent 
over Instant Network, the highest number 
in any deployment to date. Equipment was 
removed once the permanent network had 
been re-established.

JustTextGiving
JustTextGiving by Vodafone in the UK leads the 
way as the world’s first free SMS based charity 
fundraising platform available to all mobile 
customers on any UK network. JustTextGiving 
by Vodafone is revolutionising the way 
charities and fundraisers collect donations, 
with donors using a unique code to send 
donations via text. It is also linked to Gift 
Aid which means 25% can be added to all 
donations made by a UK taxpayer. To date, 
£9.2 million (including gift aid) has been raised 
using JustTextGiving, 17,719 charities have 
signed up to use the service and over 72,000 
individual fundraisers have registered for 
unique codes.

TecSOS
The TecSOS handset has been adapted for use 
by victims of domestic abuse. The handset 
was initially developed by the Vodafone Spain 
Foundation in partnership with the Spanish 
Red Cross and the TecSOS Foundation, 
and provides a connection to emergency 
services at the press of a button. TecSOS 
programmes currently run in five of our 
markets: Spain, Italy, Portugal, Hungary and 
the UK. Pilot programmes in Germany, Turkey 
and Ireland are set to launch shortly. Italy 
launched a national programme in 2012, 
Hungary’s Minister of Justice made TecSOS 
part of the Safety for Women programme 
and one third of the UK police forces have 
integrated TecSOS since its launch in 2011.  
In total 28,426 women have used the handset 
to keep them safe from abusive partners 
and in Spain there are on average 60 to 70 
activations a month. A user in the UK shared 
their experience with us: “My message 
to Vodafone is a massive thank you, I hope 
that you can give TecSOS handsets to more 
women to help them. Without a doubt 
my phone saved my life.”

For more information about 
Vodafone Foundation go to 
vodafonefoundation.org/m4gplayer

Vodafone Group Plc Annual Report 201339

Instant Network volunteer programme
Vodafone Foundation volunteers are trained 
employees deployed as first responders to provide 
mobile communications support in emergencies. 
These network engineers, IT and corporate security 
specialists are trained on mobile technology, 
humanitarian aid and go through a certified course so 
they are best prepared for natural disaster situations 
and conflict areas. The Foundation’s Instant 
Network Programme comprises 67 volunteers from 
21 countries across Europe, Africa and the Pacific.

Exceeding our £7m target for Moyo
Thanks to the support of our colleagues and generous 
partners we exceeded our £7 million target set 
in September 2011 to support ‘CCBRT’ in Tanzania. 
Money raised has funded the integration of a remote 
mobile referral system for women suffering from 
obstetric fistula. Diagnosis happens over the phone 
and money is sent via M-Pesa to cover the costs 
of transferring patients to Dar es Salaam for surgery. 
This system enabled 600 women in 2012 to receive 
corrective surgery compared to 168 in 2011.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information40

Operating results

This section presents our operating performance, providing commentary on how the revenue and the 
EBITDA performance of the Group and its operating segments within Northern and Central Europe, 
Southern Europe, AMAP, and Non-Controlled Interests and Common Functions have developed over the 
last year. See pages 151 to 155 for commentary on the 2012 compared to the 2011 financial year.

Group1 

Revenue
Service revenue
EBITDA3
Adjusted operating profit
Adjustments for:

Impairment loss

  Other income and expense4
Operating profit

Northern and 
Central Europe
£m
20,099 
18,768 
5,713 
2,081 

Southern  
Europe
£m
10,522 
9,635 
3,483 
1,802 

Non-Controlled 
Interests and 
Common 
Functions2
£m
481 
315 
(99) 
6,399 

AMAP 
£m
13,466 
12,345 
4,178 
1,678 

Eliminations
£m
(123)
(121)
– 
– 

2013
£m
44,445
40,942 
13,275 
11,960 

2012
£m
46,417
42,885
14,475 
11,532 

£
(4.2)
(4.5)
(8.3)
3.7

% change

Organic
(1.4)
(1.9)
(3.1)
9.3

(7,700) 
468 
4,728 

(4,050) 
3,705 
11,187 

Notes:
1  Current year results reflect average foreign exchange rates of £1:€1.23 and £1:US$1.58.
2   Common Functions primarily represent the results of the partner markets and the net result of unallocated central Group costs.
3  Operating expenses for the year ended 31 March 2013 included restructuring charges of £310 million (2012: £144 million).
4  Other income and expense for the year ended 31 March 2013 included a £473 million gain on acquisition of CWW. The year ended 31 March 2012 included a £3,419 million gain on disposal of the Group’s 44% interest in SFR 

and a £296 million gain on disposal of the Group’s 24.4% interest in Polkomtel. 

Revenue
Group revenue fell by -4.2% to £44.4 billion, with service revenue 
of £40.9 billion, a decline of -1.9%* on an organic basis. Our performance 
reflected continued strong demand for data services and good 
growth in our major emerging markets, offset by regulatory changes, 
challenging macroeconomic conditions, particularly in Southern 
Europe, and continued competitive pressures.

In Northern and Central Europe service revenue declined by -0.2%* 
as growth in Germany and Turkey was offset by increased competition 
and some macroeconomic pressure in other markets.

In Southern Europe service revenue declined by -11.6%* reflecting 
severe macroeconomic weakness in our main markets, intense 
competition and MTR cuts.

In AMAP service revenue increased by 3.9%* with continued growth 
in all of our markets apart from Australia and New Zealand. 

Northern and Central Europe

EBITDA and profit
Group EBITDA decreased by -8.3% to £13.3 billion, primarily driven 
by lower revenue and higher restructuring costs partially offset 
by operating cost efficiencies.

Adjusted operating profit grew by 3.7%, driven by 31.9% growth in our 
share of profits of VZW to £6.4 billion, partially offset by lower EBITDA.

Operating profit decreased by -57.7% to £4.7 billion, primarily due to the 
gains on the disposal of the Group’s interests in SFR and Polkomtel 
in the prior year and the higher impairment charges in the current year, 
partially offset by the gain on acquisition of CWW of £0.5 billion.

An impairment loss of £7.7 billion was recorded in relation to Italy and 
Spain, primarily driven by adverse performance against previous plans 
and adverse movements in discount rates.

Year ended 31 March 2013
Revenue
Service revenue
EBITDA
Adjusted operating profit
EBITDA margin

Year ended 31 March 2012
Revenue
Service revenue
EBITDA
Adjusted operating profit
EBITDA margin

Germany
£m

7,857 
7,275 
2,735 
1,305 
34.8% 

8,233
7,669
2,965
1,491
36.0%

Other
Northern and
Central Europe
£m

UK
£m

Eliminations
£m

Northern and
Central Europe
£m

5,150 
4,809 
1,209 
294 
23.5% 

5,397
4,996
1,294
402
24.0%

7,181 
6,773 
1,769 
482 
24.6% 

6,042
5,695
1,675
637
27.7%

(89)
(89)
– 
– 

(97)
(95)
–
–

20,099 
18,768 
5,713 
2,081 
28.4% 

19,575
18,265
5,934
2,530
30.3%

£m

2.7 
2.8 
(3.7)
(17.7)

3.6
2.2
2.7
2.2

% change

Organic

– 
(0.2)
(2.4)
(8.1)

3.7
2.5
2.1
0.8

Vodafone Group Plc Annual Report 2013 
 
 
41

Revenue increased by 2.7% including a -4.1 percentage point negative 
impact from foreign exchange rate movements and a 6.8 percentage 
point positive impact from M&A and other activity. On an organic 
basis service revenue declined by -0.2%*, driven by challenging 
macroeconomic conditions in some markets, increased competition 
and the impact of MTR cuts, partially offset by continued growth in data 
revenue. Organic growth in Germany and Turkey was more than offset 
by declines in all other markets.

EBITDA declined by -3.7%, including a -4.3 percentage point negative 
impact from foreign exchange rate movements and a 3.0 percentage 
point positive impact from M&A and other activity. On an organic basis 
EBITDA decreased by -2.4%*, resulting from a reduction in service 
revenue in most markets, the impact of restructuring costs, and higher 
customer investment due to the increased penetration of smartphones.

UK
Service revenue declined by -4.0%* driven by the impact of MTR 
cuts effective from April 2012, intense price competition and 
macroeconomic weakness, which led to lower out-of-bundle 
usage. Data revenue grew by 4.2%* driven by higher penetration 
of smartphones. Vodafone Red plans, launched in September 2012, 
performed well, with over one million customers at 31 March 2013.

Following the purchase of additional spectrum in February 2013, 
preparation for LTE roll-out is underway. 

The network sharing joint venture between Telefónica UK and 
Vodafone UK, announced in June 2012, is now operational and 
the integration of the CWW enterprise businesses into Vodafone 
UK is proceeding successfully. 

Revenue –  
Northern and 
Central Europe

Service revenue
Germany
UK
Other Northern and 
Central Europe
Northern and 
Central Europe

EBITDA
Germany
UK
Other Northern and 
Central Europe
Northern and 
Central Europe

Adjusted operating profit

Germany
UK
Other Northern and 
Central Europe
Northern and 
Central Europe

Organic 
change 
%

Other 
activity1
pps

Foreign 
exchange 
pps

Reported  
change 
%

EBITDA declined by -6.9%*, with a -0.5* percentage point reduction 
in EBITDA margin, driven by higher retention activity and the impact 
of restructuring costs.

– 

6.8 

(4.1)

2.7 

0.5 
(4.0)

(0.1) 
0.3 

(5.5)
– 

(5.1)
(3.7)

2.2 

23.1 

(6.4)

18.9 

(0.2)

7.1 

(4.1)

2.8 

Other Northern and Central Europe2
Service revenue increased by 2.2%* as growth in Turkey more than 
offset declines in the rest of the Other Northern and Central Europe 
region. Service revenue in Turkey grew by 17.3%*, primarily driven 
by growth in the contract customer base and an increase in data 
revenue due to mobile internet and higher smartphone penetration. 
Revenue also benefited from enterprise growth and the success 
of commercial initiatives. In the Netherlands service revenue declined 
by -2.7%* due to more challenging macroeconomic conditions and 
lower out-of-bundle usage. CWW contributed £1,234 million of revenue 
since it was acquired on 27 July 2012. 

(2.6)
(6.9)

1.9 

0.2 
0.3 

9.8 

(5.4)
– 

(6.1)

(7.8)
(6.6)

5.6 

EBITDA increased by 1.9%*, with a -0.3* percentage point reduction 
in the EBITDA margin, as margin improvement in Turkey, driven by the 
increase in scale and cost management, were partially offset by declines 
in most other markets primarily resulting from lower revenue. Turkey 
reported positive operating free cash flow for the first time this year.

(2.4)

3.0 

(4.3)

(3.7)

(7.5)
(27.7)

0.3 
0.8 

(5.3)
– 

(12.5)
(26.9)

4.3 

(23.9) 

(4.7)

(24.3)

(8.1)

(5.4) 

(4.2)

(17.7)

Note:
1 

“Other activity” includes the impact of M&A activity and the revision to intra-group roaming charges from 
1 October 2011. Refer to “Organic growth” on page 188 for further detail.

Germany
Service revenue increased by 0.5%*, driven by a 1.3%* increase in mobile 
service revenue. Growth in enterprise and wholesale revenue, despite 
intense price competition, was offset by lower prepaid revenue. 
Data revenue increased by 13.6%* driven by higher penetration 
of smartphones and an increase in those sold with a data bundle. 
Vodafone Red, introduced in October 2012, performed in line with 
expectations and had a positive impact on customer perception. 
Enterprise revenue grew by 3.0%*, despite the competitive environment. 

The roll out of LTE services continued and was available in 81 cities, with 
population coverage of 61% at 31 March 2013.

EBITDA declined by -2.6%*, with a -1.3* percentage point reduction 
in EBITDA margin, driven by higher customer and restructuring costs, 
partially offset by operating cost efficiencies and a one-off benefit from 
a legal settlement during Q2.

Note:
2  The results of CWW are included within the reported results from the date of acquisition, however, they are 

excluded from the organic results. Refer to definitions of terms on page 188 for more details. 

OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 201342

Operating results (continued)

Southern Europe

Year ended 31 March 2013
Revenue
Service revenue
EBITDA
Adjusted operating profit
EBITDA margin

Year ended 31 March 2012
Revenue
Service revenue
EBITDA
Adjusted operating profit
EBITDA margin

Italy
£m

Spain
£m

4,755 
4,380 
1,908 
1,163 
40.1% 

5,658
5,329
2,514
1,735
44.4%

3,904 
3,629 
942 
342 
24.1% 

4,763
4,357
1,193
566
25.0%

Other
Southern  
Europe
£m

1,883 
1,644 
633 
297 
33.6% 

2,128
1,904
731
359
34.4%

Eliminations
£m

(20)
(18)
– 
– 

(27)
(25)
–
–

Southern  
Europe
£m

10,522 
9,635 
3,483 
1,802 
33.1% 

12,522
11,565
4,438
2,660
35.4%

£m

(16.0)
(16.7)
(21.5)
(32.3)

(3.9)
(4.7)
(11.0)
(16.8)

% change

Organic

(10.8)
(11.6)
(16.4)
(27.5)

(5.4)
(6.2)
(12.5)
(18.2)

Revenue decreased by -16.0% including a -5.0 percentage point impact 
from adverse foreign exchange rate movements. On an organic basis 
service revenue declined by -11.6%*, driven by the impact of MTR cuts, 
severe macroeconomic weakness and intense competition, partially 
offset by growth in data revenue. Revenue declined in all of the major 
markets in the region.

EBITDA declined by -21.5%, including a -4.9 percentage point impact 
from adverse foreign exchange rate movements. On an organic basis 
EBITDA decreased by -16.4%*, resulting from a reduction in service 
revenue in most markets and the impact of restructuring costs, partially 
offset by a reduction in operating costs.

customer base due to the decision to stop consumer acquisitions 
in areas where margins are impacted by unfavourable regulated 
wholesale prices. 

LTE commercial services were launched in October 2012 and were 
available in 21 cities at 31 March 2013.

EBITDA declined by -19.5%*, with a -4.3* percentage point fall 
in the EBITDA margin, driven by the decline in service revenue and 
an increase in commercial costs, partially offset by operating cost 
efficiencies such as site sharing agreements and the outsourcing 
of network maintenance.

Revenue –  
Southern Europe

Service revenue
Italy
Spain
Other Southern Europe
Southern Europe

EBITDA
Italy
Spain
Other Southern Europe
Southern Europe

Adjusted operating profit
Italy
Spain
Other Southern Europe
Southern Europe

Organic 
change 
%

Other 
activity1
pps

Foreign 
exchange 
pps

Reported  
change 
%

(10.8)

(0.2) 

(5.0)

(16.0)

(12.8)
(11.5)
(8.2)
(11.6)

(19.5)
(15.4)
(7.1)
(16.4)

(28.7)
(34.3)
(10.4)
(27.5)

(0.1) 
(0.2) 
(0.4) 
(0.1) 

– 
(0.6) 
(0.4) 
(0.2) 

(0.1) 
(0.9) 
(0.9) 
(0.3) 

(4.9)
(5.0)
(5.1)
(5.0)

(4.6)
(5.0)
(5.9)
(4.9)

(4.2)
(4.4)
(6.0)
(4.5)

(17.8)
(16.7)
(13.7)
(16.7)

(24.1)
(21.0)
(13.4)
(21.5)

(33.0)
(39.6)
(17.3)
(32.3)

Note:
1 

“Other activity” includes the impact of M&A activity and the revision to intra-group roaming charges from 
1 October 2011. Refer to “Organic growth” on page 188 for further detail.

Italy
Service revenue declined by -12.8%* driven by the severe 
macroeconomic weakness and intense competition, as well as the 
impact of MTR cuts starting from 1 July 2012. Data revenue increased 
by 4.4%* driven by mobile internet growth and the higher penetration 
of smartphones, which more than offset the decline in mobile 
broadband revenue. Vodafone Red plans, branded as “Vodafone Relax” 
in Italy, continued to perform well and now account for approximately 
30% of the contract customer base at 31 March 2013. The majority 
of contract additions are Vodafone Relax tariffs. Fixed revenue declined 
by -6.8%* driven by intense competition and a reduction in the 

Spain
Service revenue declined by -11.5%* driven by continued 
macroeconomic weakness, high unemployment leading to customers 
optimising their spend, and a lower customer base following our 
decision to remove handset subsidies for a period earlier in the 
year. Competition remains intense with the increased popularity 
of converged consumer offers in the market. Data revenue grew 
by 16.5%* driven by the higher penetration of smartphones and 
an increase in those sold with a data bundle. Vodafone Red, which was 
launched in Q3, continues to perform well. Fixed revenue declined 
by -2.9%*, primarily due to intense competition, although new 
converged fixed/mobile tariffs had a positive impact on fixed broadband 
customer additions during Q4.

In March 2013 Vodafone Spain signed an agreement with Orange 
to co-invest in a fibre network in Spain, with the intention to reach six 
million households and workplaces across 50 cities by September 2017. 
The combined capital expenditure is expected to reach €1 billion. 

EBITDA declined by -15.4%*, with a -0.7* percentage point reduction 
in EBITDA margin, primarily driven by lower revenue and the impact 
of restructuring costs offset by commercial and operating cost 
efficiencies. The EBITDA margin stabilised in H2, benefiting from lower 
operating and commercial costs.

Other Southern Europe
Service revenue declined by -8.2%*, driven by declines in Greece 
and Portugal, which more than offset growth in Albania and Malta. 
Macroeconomic weakness and intense competition resulted in service 
revenue declines of -13.4%* and -8.2%* in Greece and Portugal, 
respectively. Greece and Portugal were also impacted by an MTR cut.

EBITDA declined by -7.1%*, with a -0.4* percentage point reduction 
in EBITDA margin, primarily driven by lower service revenue, partially 
offset by operating cost efficiencies.

Vodafone Group Plc Annual Report 2013 
43

Africa, Middle East and Asia Pacific

Year ended 31 March 2013
Revenue
Service revenue
EBITDA
Adjusted operating profit
EBITDA margin

Year ended 31 March 2012
Revenue
Service revenue
EBITDA
Adjusted operating profit
EBITDA margin

India
£m

Vodacom
£m

4,324 
4,292 
1,240 
221 
28.7% 

4,265
4,215
1,122
60
26.3%

5,206 
4,420 
1,891 
1,196 
36.3% 

5,638
4,908
1,930
1,084
34.2%

Other
AMAP
£m

3,937 
3,634 
1,047 
261 
26.6% 

3,965
3,628
1,063
328
26.8%

Eliminations
£m

AMAP
£m

(1)
(1)
– 
– 

– 
– 
– 
– 

13,466 
12,345 
4,178 
1,678 
31.0% 

13,868
12,751
4,115
1,472
29.7%

£m

(2.9)
(3.2)
1.5 
14.0 

4.2
3.7
2.9
15.7

% change

Organic

4.3 
3.9 
10.3 
26.7 

8.4
8.0
7.8
22.4

Revenue declined by -2.9% including a -8.2 percentage point adverse 
impact from foreign exchange rate movements, particularly the Indian 
rupee and the South African rand. On an organic basis service revenue 
grew by 3.9%* driven by customer and data revenue growth, partially 
offset by the impact of MTR reductions, competitive and regulatory 
pressures, and a general weakening in macroeconomic conditions. 
Growth was led by robust performances in India, Vodacom, Egypt, 
Ghana and Qatar, offset by service revenue declines in Australia and 
New Zealand.

EBITDA increased by 1.5% after a -9.4 percentage point adverse impact 
from foreign exchange rate movements. On an organic basis, EBITDA 
grew by 10.3%* driven primarily by strong growth in India, Vodacom and 
Egypt as well as improved contributions from Ghana and Qatar, offset 
in part by declines in Australia and New Zealand. 

Revenue – AMAP

Service revenue
India 
Vodacom
Other AMAP
AMAP

EBITDA
India 
Vodacom
Other AMAP
AMAP

Adjusted operating profit
India 
Vodacom
Other AMAP
AMAP

Organic 
change 
%
4.3 

Other
activity1
pps
1.0 

Foreign 
exchange 
pps
(8.2) 

Reported  
change 
%
(2.9) 

10.7 
3.0 
(2.1) 
3.9 

24.0 
10.3 
(2.6) 
10.3 

291.1 
24.8 
(12.5) 
26.7 

3.8 
(3.2) 
3.8 
1.1 

(0.1) 
– 
2.0 
0.6 

(3.4) 
0.3 
(9.2) 
(2.1) 

(12.7) 
(9.7) 
(1.5) 
(8.2) 

(13.4) 
(12.3) 
(0.9) 
(9.4) 

1.8 
(9.9) 
0.2 
(3.2) 

10.5 
(2.0) 
(1.5) 
1.5 

(19.4) 
(14.8) 
1.3 
(10.6) 

268.3 
10.3 
(20.4) 
14.0 

Note:
1 

“Other activity” includes the impact of M&A activity, the revision to intra-group roaming charges from 
1 October 2011 and the impact of Indus Towers revising its accounting for energy cost recharges. 
Refer to “Organic growth” on page 188 for further detail.

India
Service revenue grew by 10.7%* driven by strong growth in mobile voice 
minutes and data revenue, partially offset by the impact of regulatory 
changes. Average customer growth slowed in Q4, as Q3 regulatory 
changes affecting subscriber verification continued to impact gross 
additions, however customer acquisition costs remained low.

For the year as a whole, growth was negatively impacted by the 
introduction of new consumer protection regulations on the charging 
of access fees and the marketing of integrated tariffs and value-added 
services. However, in Q4 the customer base returned to growth and 
usage increased. Data revenue grew by 19.8%* driven by increased 
data customers and higher smartphone penetration. At 31 March 2013 
active data customers totalled 37.3 million including approximately 
3.3 million 3G data customers. 

There was a lower rate of growth at Indus Towers, our network 
infrastructure joint venture, with a slow down in tenancies from smaller 
entrants, some operators exiting sites following licence cancellations 
and a change in the pricing structure for some existing customers in the 
first half of the year.

EBITDA grew by 24.0%*, with a 3.3* percentage point increase in EBITDA 
margin, driven by the higher revenue, operating cost efficiencies 
and the impact of lower customer acquisition costs, partially offset 
by inflationary pressure. 

Vodacom
Service revenue grew by 3.0%* mainly driven by growth in Tanzania, 
the Democratic Republic of Congo (‘DRC’) and Mozambique. In South 
Africa, service revenue decreased by -0.3%*, with the growth in data 
revenue and the success of new prepaid offers being more than offset 
by MTR reductions, macroeconomic weakness leading to customer 
spend optimisation with lower out-of-bundle usage, and a weaker 
performance from independent service providers. Data revenue 
in South Africa grew by 16.1%*, with higher smartphone penetration and 
data bundles offsetting continued pricing pressure. Vodafone Smart and 
Vodafone Red, our new range of integrated contract price plans, were 
introduced in South Africa during March 2013.

On 10 October 2012, Vodacom announced the commercial launch 
of South Africa’s first LTE network, with 601 LTE sites operational 
at 31 March 2013.

Vodacom’s mobile operations outside South Africa delivered strong 
service revenue growth of 23.3%*, excluding Vodacom Business Africa, 
driven by a larger customer base and increasing data take-up. M-Pesa 
continues to perform well in Tanzania, with approximately 4.9 million 
active users, and was launched in DRC in November 2012. During the 
year Vodacom DRC became the first operator to launch 3G services 
in the DRC.

OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2013 
44

Operating results (continued)

EBITDA grew by 10.3%*, with a 1.6* percentage point increase in EBITDA 
margin, primarily driven by revenue growth in Vodacom’s mobile 
operations outside South Africa and savings in network costs in South 
Africa following investment in single RAN and transmission equipment.

Other AMAP
Organic service revenue decreased by -2.1%* with growth in Egypt, 
Ghana and Qatar more than offset by revenue declines in Australia 
and New Zealand. Australia continued to experience steep revenue 
declines on the back of ongoing service perception issues and 
a declining customer base. There has been a strong focus on network 
improvement and arresting the weakness in brand perception. In Egypt 
the launch of value management initiatives, take-up of data services 
and the increase in international incoming call volumes and rates drove 
service revenue growth of 3.7%*, despite competitive pressures and 
the uncertain political environment. Data revenue continued to show 
strong growth of 29.6%* and fixed line revenue grew by 29.0%*. In Qatar 
service revenue grew by 29.8%*, driven by the growth in the customer 
base, which is now over one million, supported by successful new 
propositions. In Ghana, continued strong growth in the customer base 
and the success of integrated tariffs led to service revenue growth 
of 24.2%*. 

EBITDA declined by -2.6%*, with EBITDA margin remaining stable, with 
the impact of service revenue declines in Australia and New Zealand 
offsetting growth in Egypt, Qatar and Ghana. 

Non-Controlled Interests
Verizon Wireless1 2 3

Service revenue
Revenue
EBITDA
Interest
Tax2
Group’s share of result 
in VZW 

2013
£m
19,697 
21,972 
8,831 
(25)
13 

2012 
£m
18,039
20,187
7,689
(212)
(287)

£
9.2 
8.8 
14.9 
(88.2)
(104.5)

% change

Organic
8.1 
7.8 
13.6 

6,422 

4,867

31.9 

30.5 

In the US VZW reported 5.9 million net mobile retail connection 
additions in the year, bringing its closing mobile retail connection base 
to 98.9 million, up 6.4%. 

Service revenue growth of 8.1%* continued to be driven by the 
expanding number of accounts and ARPA4 growth from increased 
smartphone penetration and a higher number of connections 
per account.

EBITDA margin improved, with efficiencies in operating expenses 
and direct costs partially offset by higher acquisition and retention 
costs reflecting the increased new connections and demand 
for smartphones.

VZW’s net debt at 31 March 2013 totalled US$6.2 billion5 (2012: 
US$6.4 billion5). During the year VZW paid a US$8.5 billion income 
dividend to its shareholders and completed the acquisition of spectrum 
licences for US$3.7 billion (net).

Notes:
1  All amounts represent the Group’s share based on its 45% equity interest, unless otherwise stated.
2  The Group’s share of the tax attributable to VZW relates only to the corporate entities held by the VZW 
partnership and certain US state taxes which are levied on the partnership. The tax attributable to the 
Group’s share of the partnership’s pre-tax profit is included within the Group tax charge.

3  The definition of “connections” reported by VZW is the same as “customers” as reported by Vodafone.
4  Average monthly revenue per account.
5  Net debt excludes pending credit card receipts. 

References to “Q2” are to the quarter ended 30 September 2012, references to the “Q3” or “previous quarter” 
are to the quarter ended 31 December 2013, and references to “Q4” and “fourth quarter” are to the quarter 
ended 31 March 2013 unless otherwise stated. References to the “first half of the year” are to the six months 
ended 30 September 2012 and references to “H2” or the “second half of the year” are to the six months ended 
31 March 2013 unless otherwise stated. References to the “year” or “financial year” are to the financial year 
ended 31 March 2013, references to the “prior financial year” are to the financial year ended 31 March 2012, 
and references to the “new financial year” and “coming year” are to the financial year ended 31 March 2014 
unless otherwise stated. References to the”2012 financial year”, “2013 financial year”, the “2014 financial year”, 
the “2015 financial year”, and the “2016 financial year” are to the financial years ended/ending 31 March 2012, 
2013, 2014, 2015 and 2016, respectively.

Vodafone Group Plc Annual Report 2013 
 
45

Guidance

Please see page 179 for “Use of non-GAAP financial information”, 
page 187 for “Definition of terms” and page 185 for “Forward-
looking statements”. 

Performance against 2013 financial year guidance
Based on guidance foreign exchange rates1, and excluding M&A and 
restructuring costs, our adjusted operating profit for the 2013 financial 
year was £12.3 billion, above the £11.1 billion to £11.9 billion range set 
in May 2012. 

On the same basis our free cash flow was £5.8 billion, at the top of the 
range of £5.3 billion to £5.8 billion.

2014 financial year guidance2

2014 financial year guidance 

Adjusted 
operating profit
£bn

Free cash flow 
£bn
12.0–12.8  Around 7.0

We expect adjusted operating profit to be in the range of £12.0 billion 
to £12.8 billion. We expect free cash flow to be around £7.0 billion, 
including the £2.1 billion VZW dividend due in June 2013. We expect 
capex to remain broadly steady on a constant currency basis. 

We expect the Group EBITDA margin, excluding M&A and restructuring 
costs, to decline slightly year-on-year, reflecting the ongoing weak 
macroeconomic environment in Europe.

Dividend policy
After over 22% growth in the ordinary dividend per share over the last 
three years, the Board is focused on continuing to balance the long-
term needs of the business with ongoing shareholder remuneration, 
and going forward aims at least to maintain the ordinary dividend per 
share at current levels.

Assumptions
We have based guidance for the 2014 financial year on our current 
assessment of the global macroeconomic outlook and assume foreign 
exchange rates of £1:€1.17 and £1:US$1.52. It excludes the impact 
of licences and spectrum purchases, additional income dividends from 
VZW, material one-off tax-related payments, restructuring costs and 
any fundamental structural change to the eurozone. It also assumes 
no material change to the current structure of the Group.

Actual foreign exchange rates may vary from the foreign exchange rate 
assumptions used. A 1% change in the euro to sterling exchange rate 
would impact adjusted operating profit by £30 million and free cash 
flow by approximately £20 million. A 1% change in the dollar to sterling 
exchange rate would impact adjusted operating profit by approximately 
£70 million. 

Notes:
1  Guidance foreign exchange rates for the year ended 31 March 2013 were £1:€1.23 and £1:US$1.62.
2  For consistency with the basis of presentation of joint ventures in previous years, guidance does not take 
into account the impact on the Group’s financial results of adopting IFRS 11, Joint Arrangements, for the 
year ending 31 March 2014. 

OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 201346

Principal risk factors and uncertainties

Identifying 
and managing 
our risks

We have a clear framework for identifying and 
managing risk, both at an operational and strategic 
level. Our risk identification and mitigation processes 
have been designed to be responsive to the ever 
changing environments in which we operate.

Managing risk

Board

Review and 
confirmation
Review and confirmation 
by the Board

Process
Risks and mitigation 
validated with the 
Executive Committee 
and presented to Audit 
and Risk Committee 
for review

Review and  
assessment
Group risk co-ordinator, 
who is the Group 
Audit Director, 
consolidates the 
operating companies’ 
and Group risks to 
compile the Group’s 
key risks

Audit and Risk 
Committee

Executive 
Committee

Group Risk  
Co-ordinator

Senior 
management 
of Group 
functions

Senior 
management 
of operating 
companies

Identify
Senior management 
identify the key risks 
and develop 
mitigation actions

Identify
Local management 
create a register of their 
top ten risks and 
mitigation actions

Ongoing review 
and control
There is ongoing review 
of the risks and controls 
in place to mitigate 
these risks by the Audit 
and Risk Committee

Vodafone Group Plc Annual Report 201347

Mitigation: We will continue to promote our differentiated propositions 
by focusing on our points of strength such as network quality, capacity 
and coverage, quality of customer service and the value of our products 
and services. We are enhancing distribution channels to get closer 
to customers and using targeted promotions where appropriate 
to attract and retain specific customers. We closely monitor and 
model competitor behaviour, network builds and product offerings 
to understand future intentions to be able to react in a timely manner.

4. Regulatory decisions and changes in the regulatory 
environment could adversely affect our business.
Risk: We have ventures in both emerging and mature markets, spanning 
a broad geographical area including Europe, Africa, Middle East, Asia Pacific 
and the US. We need to comply with an extensive range of requirements 
that regulate and supervise the licensing, construction and operation 
of our telecommunications networks and services. Pressure on political 
and regulatory institutions both to deliver direct consumer benefit 
and protect consumers’ interests, particularly in recessionary periods, 
can lead to adverse impacts on our business. Financial pressures 
on smaller competitors can drive them to call for regulators to protect 
them. Increased financial pressures on governments may lead them 
to target foreign investors for further taxes or licence fees.

Mitigation: We monitor political developments in our existing and 
potential markets closely, identifying risks in our current and proposed 
commercial propositions. Regular reports are made to our Executive 
Committee on current political and regulatory risks. These risks are 
considered in our business planning process, including the importance 
of competitive commercial pricing and appropriate product strategies. 
Authoritative and timely intervention is made at both national and 
international level in respect of legislative, fiscal and regulatory 
proposals which we feel are not in the interests of the Group. We have 
regular dialogue with trade groups that represent network operators 
and other industry bodies to understand underlying political pressures.

5. Our existing service offerings could become disadvantaged 
as compared to those offered by converged competitors 
or other technology providers.
Risk: In a number of markets we face competition from providers who 
have the ability to sell converged services (combinations of fixed line, 
broadband, public Wi-Fi, TV and mobile) on their existing infrastructure 
which we cannot either replicate or provide at a similar price point. 
Additionally, the combination of services may allow competitors 
to subsidise the mobile component of their offering. This could lead 
to an erosion of our customer base and reduce the demand for our core 
services and impact our future profitability.

Advances in smartphone technology places more focus on applications, 
operating systems, and devices rather than the underlying services 
provided by mobile operators. The development of applications 
which make use of the internet as a substitute for some of our more 
traditional services, such as messaging and voice, could erode revenue. 
Reduced demand for our core services of voice, messaging and data 
and the development of services by application developers, operating 
system providers, and handset suppliers could significantly impact our 
future profitability.

Mitigation: In some markets we are already providing fixed-line 
telecommunication services (voice and broadband). In other existing 
markets we actively look for opportunities to provide services beyond 
mobile through acquisition, partnerships, or joint ventures.

We have also developed strategies which strengthen our relationships 
with customers by accelerating the introduction of integrated voice, 
messaging and data tariffs to avoid customers reducing their out-of-
bundle usage through substitution.

The Group’s key risks are outlined below:
1. Our business could be adversely affected by a failure 
or significant interruption to our telecommunications 
networks or IT systems.
Risk: We are dependent on the continued operation of 
telecommunications networks. As the importance of mobile and fixed 
communication in everyday life increases, as well as during times 
of crisis, organisations and individuals look to us to maintain service. 
Major failures in the network or our IT systems may result in service 
being interrupted resulting in serious damage to our reputation and 
consequential customer and revenue loss.

There is a risk that an attack on our infrastructure by a malicious 
individual or group could be successful and impact the availability 
of critical systems. Our network is also susceptible to interruption due 
to a physical attack and theft of our network components as the value 
and market for network components increases (for example copper, 
batteries, generators and fuel).

Mitigation: Specific back-up and resilience requirements are built into 
our networks. We monitor our ability to replace strategic equipment 
quickly in event of failure, and for high risk components, we maintain 
dedicated back-up equipment ready for use. Dedicated network 
equipment is installed on trucks ready to be moved on site if required.

Our critical infrastructure has been enhanced to prevent unauthorised 
access and reduce the likelihood and impact of a successful attack. 
Network contingency plans are linked with our business continuity and 
disaster recovery plans which are in place to cover the residual risks 
that cannot be mitigated. A crisis management team and escalation 
processes are in place both nationally and internationally, and crisis 
simulations are conducted annually.

We also manage the risk of malicious attacks on our infrastructure using 
our global security operations centre that provides 24/7 monitoring 
of our network in many countries.

2. We could suffer loss of consumer confidence and/or legal 
action due to a failure to protect our customer information.
Risk: Mobile networks carry and store large volumes of confidential 
personal and business voice traffic and data. We host increasing 
quantities and types of customer data in both enterprise and consumer 
segments. We need to ensure our service environments are sufficiently 
secure to protect us from loss or corruption of customer information. 
Failure to protect adequately customer information could have 
a material adverse effect on our reputation and may lead to legal action 
against the Group.

Mitigation: Both the hardware and software applications which hold 
or transmit confidential personal and business voice and data traffic 
include security features. Security related reviews are conducted 
according to our policies and security standards. Security governance 
and compliance is managed and monitored through software tools 
that are deployed to all local markets and selected partner markets. 
Our data centres are managed to international information security 
standards. Third party data security reviews are conducted jointly with 
our technology security and corporate security functions.

3. Increased competition may reduce our market share 
and profitability.
Risk: We face intensifying competition where all operators are looking 
to secure a share of the potential customer base. Competition could lead 
to a reduction in the rate at which we add new customers, a decrease 
in the size of our market share and a decline in our average revenue per 
customer, if customers choose to receive telecommunications services 
or other competing services from alternate providers. Competition can 
also lead to an increase in customer acquisition and retention costs. 
The focus of competition in many of our markets has shifted from 
acquiring new customers to retaining existing customers, as the market 
for mobile telecommunications has become increasingly mature.

OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 201348

Principal risk factors and uncertainties (continued)

6. Severely deteriorating economic conditions could impact 
one or more of our markets.
Risk: Economic conditions in many of the markets where we operate, 
especially in Europe, continue to deteriorate or stagnate. These 
conditions, combined with the impact of austerity measures, result 
in lower levels of disposable income and may result in significantly 
lower revenue as customers give up their mobile devices or move 
to cheaper tariffs.

There is also a possibility of one or more countries exiting the eurozone, 
causing currency devaluation in certain countries and possibly leading 
to a reduction in our revenue and impairment of our financial and 
non-financial assets. This may also lead to further adverse economic 
impacts elsewhere.

Mitigation: We are closely monitoring the eurozone situation. Executive 
Committee briefings have been provided with specific actions identified 
to reduce the impact of the risk. We have developed a detailed business 
continuity plan in the event of a country leaving the eurozone, which 
could lead to a banking system freeze and a need to transition to a “cash 
based” operating system for a number of months.

See page 49 for further details on the potential impact for Vodafone 
of a market leaving the eurozone.

7. Our business may be impacted by actual or perceived health 
risks associated with the transmission of radio waves from 
mobile telephones, transmitters and associated equipment.
Risk: Concerns have been expressed that the electromagnetic signals 
emitted by mobile telephone handsets and base stations may pose health 
risks. We are not aware that such health risks have been substantiated, 
however, in the event of a major scientific finding supporting this view this 
might result in prohibitive legislation being introduced by governments 
(or the European Union), a major reduction in mobile phone usage 
(especially by children), a requirement to move base station sites, significant 
difficulty renewing or acquiring site leases, and/or major litigation. 
An inadequate response to electromagnetic fields (‘EMF’) issues may result 
in loss of confidence in the industry and Vodafone.

Mitigation: We have a global health and safety policy that includes 
standards for radio frequency fields that are mandated in all our 
operating companies. We have a Group EMF board that manages 
potential risks through cross sector initiatives and which oversees 
a coordinated global programme to address and reduce public 
concern. We have close engagement with European Union institutions, 
in coordination with an international policy team in Brussels, to ensure 
early warning and advocacy related to possible precautionary 
legislation. We are engaged with relevant bodies to ensure that the 
scientific research agenda set by the World Health Organization is fully 
funded and executed as fast as reasonably possible.

8. Failure to deliver enterprise service offerings may adversely 
affect our business.
Risk: By expanding our enterprise service offerings through the 
growth of Vodafone Global Enterprise, the acquisitions of CWW and 
TelstraClear, and the establishment of cloud, hosting and international 
carrier services, the Group increasingly provides fixed and mobile 
communication services to organisations that may provide vital national 
services. These organisations rely on our networks and systems 
24 hours a day, 365 days a year to deliver their products and services 
to their customers. A failure to build and maintain our infrastructure 
to the required levels of resilience for enterprise customers and 
to deliver to our contracted service level agreements may result 
in a costly business impact and cause serious damage to our reputation.

Mitigation: Specific back-up and resilience requirements are built into 
our networks. We monitor our ability to replace strategic equipment 
quickly in event of failure, and for high risk components, we maintain 
dedicated back-up equipment ready for use. Network contingency 
plans are linked with our business continuity and disaster recovery plans 
which are in place to cover the residual risks that cannot be mitigated. 
A crisis management team and escalation processes are in place both 

nationally and internationally, and crisis simulations are conducted 
annually. We also manage the risk of malicious attacks on our 
infrastructure using our global security operations centre that provides 
24/7 monitoring of our network in many countries.

9. We depend on a number of key suppliers to operate 
our business.
Risk: We depend on a limited number of suppliers for strategically 
important network and IT infrastructure and associated support 
services to operate and upgrade our networks and provide key services 
to our customers. Our operations could be adversely impacted by the 
failure of a key supplier who could no longer support our existing 
infrastructure, by a key supplier commercially exploiting their position 
in a product area following the corporate failures of/the withdrawal from 
a specific market by competitors, or by major suppliers significantly 
increasing prices on long-term programmes where the cost or technical 
feasibility of switching supplier becomes a significant barrier.

Mitigation: We periodically review the performance of key suppliers, 
both operationally and financially, across individual markets and from 
a Group perspective. Other processes are in place to regularly identify 
and manage “suppliers at risk.” Most supplier categories have business 
continuity plans in place in the event of single supplier failure.

10. We may not satisfactorily resolve major tax disputes.
Risk: We operate in many jurisdictions around the world and from time 
to time have disputes on the amount of tax due. In particular, in spite 
of the positive India Supreme Court decision relating to an ongoing 
tax case in India, the Indian government has introduced retrospective 
tax legislation which would in effect overturn the court’s decision 
and has raised challenges around the pricing of capital transactions. 
Such or similar types of action in other jurisdictions, including changes 
in local or international tax rules or new challenges by tax authorities, 
may expose us to significant additional tax liabilities which would affect 
the results of the business.

Mitigation: We maintain constructive engagement with the tax authorities 
and relevant government representatives, as well as active engagement 
with a wide range of international companies and business organisations 
with similar issues. Where appropriate we engage advisors and legal 
counsel to obtain opinions on tax legislation and principles.

11. Changes in assumptions underlying the carrying value 
of certain Group assets could result in impairment.
Risk: Due to the substantial carrying value of goodwill under 
International Financial Reporting Standards, revisions to the 
assumptions used in assessing its recoverability, including discount 
rates, estimated future cash flows or anticipated changes in operations, 
could lead to the impairment of certain Group assets. While impairment 
does not impact reported cash flows, it does result in a non-cash charge 
in the consolidated income statement and thus no assurance can 
be given that any future impairments would not affect our reported 
distributable reserves and, therefore, our ability to make dividend 
distributions to our shareholders or repurchase our shares.

Mitigation: We review the carrying value of the Group’s property, plant 
and equipment, goodwill and other intangible assets at least annually, 
or more frequently where the circumstances require, to assess whether 
carrying values can be supported by the net present value of future cash 
flows derived from such assets. This review considers the continued 
appropriateness of the assumptions used in assessing for impairment, 
including an assessment of discount rates and long-term growth 
rates, future technological developments, and the timing and amount 
of future capital expenditure. Other factors which may affect revenue 
and profitability (for example intensifying competition, pricing pressures, 
regulatory changes and the timing for introducing new products 
or services) are also considered. Discount rates are in part derived from 
yields on government bonds, the level of which may change substantially 
period to period and which may be affected by political, economic and 
legal developments which are beyond our control. Further details are 
provided in “Critical accounting estimates” on page 87. 

Vodafone Group Plc Annual Report 201349

Financial/investment risk: We remain focused on counterparty risk 
management and in particular the protection and availability of cash 
deposits and investments. We carefully manage counterparty limits 
with financial institutions holding the Group’s liquid investments and 
maintain a significant proportion of liquid investments in sterling and 
US dollar denominated holdings. Our policies require cash sweep 
arrangements, to ensure no operating company has more than 
€5 million on deposit on any one day. Further, we have had collateral 
support agreements in place for a number of years, with a significant 
number of counterparties, to pass collateral to the Group under certain 
circumstances. We have a net £1,151 million of collateral assets in our 
statement of financial position at 31 March 2013. See “Financial risk 
management – Credit risk” in note A6 to the consolidated financial 
statements for further information.

Trading risks: We continue to monitor and assess the structure of certain 
procurement contracts to place the Group in a better position in the 
event of the exit of a country from the eurozone.

Business continuity risks: Key business continuity priorities are focused 
on planning to facilitate migration to a more cash-based business model 
in the event banking systems are frozen, developing dual currency 
capability in contract customer billing systems or ensuring the ability 
to move these contract customers to prepaid methods of billing, 
and the consequential impacts to tariff structures. We also have in place 
contingency plans with key suppliers that would assist us to continue 
to support our network infrastructure, retail operations and employees.

We continue to maintain appropriate levels of cash and short-term 
investments in many currencies, with a carefully controlled group 
of counterparties, to minimise the risks to the ongoing access to that 
liquidity and therefore our ability to settle debts as they become due. 
See “Financial risk management – Liquidity risk” in note A6 to the 
consolidated financial statements for more information.

Risk of change in carrying amount of assets and liabilities
The main potential short-term financial statement impact of the current 
economic uncertainties is the potential impairment of non-financial and 
financial assets.

We have significant amounts of goodwill, other intangible assets and 
plant, property and equipment allocated to, or held by, companies 
operating in the eurozone.

We have performed impairment testing for each country in Europe 
as at 31 March 2013 and identified aggregate impairment charges 
of £7.7 billion in relation to Vodafone Italy and Spain. See note 12 to the 
consolidated financial statements for further detail on this exercise, 
together with the sensitivity of the results to reasonably possible 
adverse assumptions.

Our operating companies in Italy, Ireland, Greece, Portugal and Spain 
have billed and unbilled trade receivables totalling £1.9 billion. IFRS 
contains specific requirements for impairment assessments of financial 
assets. We have a range of credit exposures and provisions for doubtful 
debts that are generally made by reference to consistently applied 
methodologies overlaid with judgements determined on a case-by-case 
basis reflecting the specific facts and circumstances of the receivable. 
See “Financial risk management – Credit risk” in note A6 to the 
consolidated financial statements for detailed disclosures on provisions 
against loans and receivables as well as disclosures about any loans and 
receivables that are past due at the end of the period, concentrations 
of risk and credit risk more generally.

Eurozone
The Group continues to face currency, operational and financial 
risks as a result from the challenging economic conditions in the 
eurozone and the potential exit of one or more countries from the 
euro. We continue to keep our policies and procedures under review 
to endeavour to minimise the Group’s economic exposure and 
to preserve our ability to operate in a range of potential conditions that 
may exist in the event of one or more of these future events. 

Our ability to manage these risks needs to take appropriate account 
of our needs to deliver a high quality service to our customers, meet 
licence obligations and the significant capital investments we may 
have made and may need to continue to make in the markets 
most impacted. 

Currency related risks
While our share price is denominated in sterling, the majority of our 
financial results are generated in other currencies. As a result the 
Group’s operating profit is sensitive to either a relative strengthening 
or weakening of the major currencies in which we transact.

The “Operating results” section of the annual report on pages 40 to 44 
sets out a discussion and analysis of the relative contributions from each 
of our three regions and the major geographical markets within each, 
to the Group’s service revenue and EBITDA performance. Our markets 
in Greece, Ireland, Italy, Portugal and Spain continue to be the most 
directly impacted by the current market conditions and in order 
of contribution represent 14% (Italy), 7% (Spain), 3% (Portugal) and 3% 
(Ireland and Greece combined) of the Group’s EBITDA for the year 
ended 31 March 2013. An average 3% decline in the sterling equivalent 
of these combined geographical markets due to currency revaluation 
would reduce the Group’s EBITDA by approximately £0.1 billion. 
Our foreign currency earnings are diversified through our 45% equity 
interest in VZW, which operates in the US and generates its earnings 
in US dollars. VZW, which is equity accounted, contributed 54% of the 
Group’s adjusted operating profit for the year ended 31 March 2013.

We employ a number of mechanisms to manage elements 
of exchange rate risk at a transaction, translation and economic 
level. At the transaction level our policies require foreign exchange 
risks on transactions denominated in other currencies above certain 
de minimis levels to be hedged. Further, since the Company’s sterling 
share price represents the value of its future multi-currency cash flows, 
principally in euro, US dollars and sterling, we aim to align the currency 
of our debt and interest charges in proportion to our expected future 
principal multi-currency cash flows, thereby providing an economic 
hedge in terms of reduced volatility in the sterling equivalent value 
of the Group and a partial hedge against income statement translation 
exposure, as interest costs will be denominated in foreign currencies.

In the event of a country’s exit from the eurozone, this may necessitate 
changes in one or more of our entities’ functional currency and 
potentially higher volatility of those entities’ trading results when 
translated into sterling, potentially adding further currency risk.

A summary of this sensitivity of our operating results and our foreign 
exchange risk management policies is set out within “Financial risk 
management – Market risk – Foreign exchange management” within 
note A6 to the consolidated financial statements.

Operational risk
The significant areas of operational risk for the Group are investment risk, 
particularly in relation to the management of the counterparties holding 
our cash and liquid investments; trading risks primarily in relation 
to procurement and related contractual matters; and business 
continuity risks focused on cash management in the event of disruption 
to banking systems.

OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 201350

 Governance

51 
52 
55 
67 

 Chairman’s overview
 Board of directors and Group management
Corporate governance
Directors’ remuneration

Vodafone Group Plc Annual Report 2013Chairman’s overview

51

“ Effective corporate governance is an essential 
prerequisite to sustainable business performance. 
Companies that operate with integrity at all times will 
maintain the trust of their investors, customers and 
other important stakeholders.”

Dear Shareholder
At Vodafone, we seek to create a working culture in which honesty, openness and fairness are valued and reinforced at all levels of the 
organisation, underpinned by a simple, clear and consistently applied governance framework. 

The Board has overall responsibility for the manner in which your Company runs its affairs. How Vodafone achieves its goals matters: stakeholders 
rightly expect the highest standards of corporate behaviour in all our activities. Everyone is expected to work in the Vodafone Way and to follow 
our Code of Conduct, the details of which we explain on page 66. Central to this is the Company’s compliance function which is embedded within 
each of our local businesses and which has senior executive leadership at Group level and has regular and direct interaction with your Board.

To be effective, the Board must have a full understanding of the complexities of our sector, and in its composition it must also reflect the diversity 
of the societies within which Vodafone operates. The directors are drawn from seven different nationalities. Each director has extensive experience 
of emerging markets and international businesses and the majority of them have deep knowledge of the technology and data management 
sectors. The recent appointments of Omid Kordestani and, in 2011, Renee James, exemplify your Board’s forward-looking approach to maintain 
a high level of informed scrutiny, challenge and guidance as Vodafone’s strategy continues to evolve. My medium-term ambition for the 
composition of the Board is to bring in further marketing expertise. For further details, please see the directors’ biographies on page 52.

Gender is an important aspect of boardroom diversity. Vodafone supports the principles outlined in Lord Davies’ report, “Women on boards”, 
in February 2011 and aspires to have a minimum of 25% female representation on your Board by 2015. With the departure of Sir John Buchanan 
and Michel Combes from the Board and the appointment of Omid Kordestani, that proportion currently stands at 15%. Over the coming year 
and as opportunities to appoint arise, we will continue to seek candidates who have both the appropriate skills and who will help achieve the 
Board’s gender diversity aspiration.

No board can be effective over the long-term if it remains static in its thinking and passive in the face of rapid changes within both the 
Company and the wider industry. Your Board regularly seeks an external evaluation of its own effectiveness. In the spring of 2013, Ffion Hague 
of Independent Board Evaluation interviewed the directors and senior executives as part of a comprehensive review of the Board’s performance. 
Mrs Hague’s findings are summarised on page 58.

In common with many businesses, Vodafone is operating under tough economic conditions in most of our markets. Measures to preserve the 
value of the Company’s core assets will be a critical priority for the Board, as will further development of strategies to deliver growth over the years 
ahead. Doing so will require a combination of careful stewardship – underpinned by rigorous risk management processes – and agile decision-
making to capture opportunities to create value for shareholders. I am confident that your Board is well-equipped to deliver against that mandate.

Gerard Kleisterlee 
Chairman

21 May 2013

Compliance with the UK Corporate Governance Code
Throughout the year ended 31 March 2013 and to the date of this document, we complied with the code provisions and applied the main principles 
of the UK Corporate Governance Code (the ‘Code’). The FRC has issued a revised version of the Code which applies to financial years commencing 
on or after 1 October 2012. We will report on it for the first time in our 2014 financial year and intend to be in compliance. The Code can be found 
on the FRC website (frc.org.uk). We describe how we have applied those main principles in this section of the annual report which includes our 
statement of internal control and risk management, together with the “Directors’ remuneration” section on pages 67 to 82.

Corporate governance statement
We comply with the corporate governance statement requirements pursuant to the FCA’s Disclosure and Transparency Rules by virtue of the 
information included in this “Governance” section of the annual report together with information contained in the “Shareholder information” section 
on pages 166 to 173.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information52

Board of directors and Group management

Directors and senior management
Our business is managed by our Board of directors (‘the Board’). Biographical details of the directors and senior management as at 21 May 2013 are 
as follows (with further information available at vodafone.com/investor):

Gerard Kleisterlee
Chairman
Age: 66
Tenure: 2 years
Nationality: Dutch

Andy Halford
Chief Financial 
Officer – Executive 
director
Age: 54
Tenure: 7 years
Nationality: British

Renee James
Non-executive 
director
Age: 48
Tenure: 2 years
Nationality: American

Samuel Jonah
Non-executive 
director
Age: 63
Tenure: 4 years
Nationality: Ghanaian

Skills and experience:
 a Deep knowledge of consumer electronics, technology, 

healthcare and lifestyle sectors

 a Wealth of experience operating in developed and emerging 

markets

 a Koninklijke Philips Electronics N.V. – President/Chief 

Executive Officer and Chairman of Board of Management 
(2001–2011)

 a Career with Philips spanning over 30 years
Other current appointments:
 a Daimler AG – Supervisory Board member
 a Dell – Board member
 a Royal Dutch Shell – Non-executive director and 

Audit Committee member

Board Committees:
 a Nominations and Governance (Chairman)

Skills and experience:
 a Extensive experience as a finance director of UK, US and 

multinational companies

 a The Hundred Group of Finance Directors – Chairman  

(2010–2012)

 a Verizon Wireless partnership – Chief Financial Officer  

(2002–2005)

 a Vodafone Group Plc – Financial Director for Northern Europe, 

Middle East and Africa region (2001–2002)
 a Vodafone Limited (UK operating company) – 

Financial Director (1999–2001)

 a East Midlands Electricity Plc – Group Finance Director 

(1993–1998)

Other current appointments:
 a Marks & Spencer Group plc – Non-executive director
 a Verizon Wireless partnership – Board of Representatives 

member

Board Committees:
 a None

Skills and experience:
 a Deep knowledge of the high-tech sector
 a Wide ranging experience of international management
 a Intel Corporation – Executive Vice President and General 
Manager of the Software and Services Group (2012–2013)

 a Intel Corporation – Senior Vice President (2010–2012)
 a Intel Corporation – Vice President (2005–2010)
 a Intel Software and Services Group – General Manager 

(2005–2010)

 a Intel’s Microsoft Program Office – Vice President and General 

Manager (2000–2005)

 a Intel Online Services (Intel’s datacenter business) – Director 

and Chief Operating Officer (1998–2000)

Other current appointments:
 a Intel Corporation – President
 a Software subsidiaries of Intel Corporation: Havok Inc., 
Wind River Systems Inc. and McAfee, Inc. – Chairman
 a VMware Inc – Independent director on Board of directors 

and Audit Committee member

Board Committees:
 a Remuneration

Skills and experience:
 a Widespread experience of business in Africa, particularly 

South Africa and Ghana

 a Standard Bank of South Africa – Non executive Director 

(2006–2012)

 a Advisor to the former Presidents of Ghana (2001–2009) and 

South Africa (1999–2008)

 a Awarded a Lifetime Award by the Commonwealth Business 

Council and African Business Magazine (2006)

 a Awarded the Companion of the Order of the Star (Ghana’s 

highest national award) (2006)

 a Honorary Knighthood awarded (2003)
 a AngloGold Ashanti Ltd – Executive President (2002–2005)
 a Lonmin Plc. – Director (1992–2004)
 a Ashanti Goldfields Co Ltd – Chief Executive Officer (1986–2002)
 a Advisory Council of the President of the African Development 

Bank – Member (1990–1992)

Other current appointments:
 a Advisor to the Presidents of Togo and Nigeria
 a Imara Energy Corp. – Chairman
 a Iron Mineral Benefeciation Services – Non-executive Deputy 

Chairman

 a Jonah Capital (Pty) Limited – Executive Chairman
 a Range Resources Limited – Non-executive Chairman
 a Metropolitan Insurance Company Limited – Chairman
 a The Investment Climate Facility – Trustee/Member of 

Trustee Board

Board Committees:
 a Remuneration

Skills and experience:
 a Over 20 years experience working in the telecoms sector
 a Vodafone Group Plc – Chief Executive Europe (2006–2008)
 a RCS MediaGroup – Chief Executive (2004–2006)
 a Vodafone Group Plc – Regional Chief Executive Officer, 

Southern Europe (role later expanded to include Middle East 
and Africa regions) (2001–2004)

 a Omnitel Pronto Italia S.p.A. (became Vodafone Italy) – 

appointed Chief Executive in 1999 (1996–2004)

 a McKinsey & Company (1986–1996)
Other current appointments:
 a Bocconi University, Italy – International Advisory Board member
 a European Round Table of Industrialists – Steering Committee 

member

 a McKinsey & Company – Advisory Board member
 a Oxford Martin School – Advisory Council member
Board Committees:
 a None

Skills and experience:
 a Wealth of international experience across wireline and 

wireless industries

 a Extensive understanding of business applications and solutions
 a Nortel Networks Corporation – various positions over period 
of 23 years, including Executive Vice President and President 
of EMEA region (2001–2005)
 a British Telecom (1977–1982)
Other current appointments:
 a Verizon Wireless partnership – Board of Representatives 

member

Board Committees:
 a None

Skills and experience:
 a Senior leader in international business
 a Knowledge of international IT systems
 a MacDonald, Dettwiler and Associates (Canada) – 

Non-executive director (2006–2012)

 a HSBC Holdings plc – Group Chief Operating Officer  

(2003–2006); Group Chief Information Officer (1997–2003)
 a Saudi British Bank – Senior Manager, Planning and Operations 

(1984–1987)

 a HSBC Holdings plc – Head of IT Audit (1978–1984)
Other current appointments:
 a Experian plc – Non-executive director
Board Committees:
 a Audit and Risk

Skills and experience:
 a Innovator in the technology industry
 a Commercial leader
 a Google – Senior Vice President Sales and Business 

Development (1999–2009)

 a Netscape Communications – Vice President of 

Business Development (1997–1999)

 a Netscape Communications – Director of OEM Sales 

(1995–1997)

 a The 3DO Company – Director of Product Management 

(1993–1995)

 a GO Corporation – Director of Business Development 

(1991–1993)

 a Hewlett-Packard – Product Marketing Manager (1984–1989)
Other current appointments:
 a Google – Senior Advisor to the Office of CEO/Founders
Board Committees:
 a None

Vittorio Colao
Chief Executive – 
Executive director
Age: 51
Tenure: 6 years
Nationality: Italian

Stephen Pusey
Chief Technology 
Officer – Executive 
director
Age: 51
Tenure: 3 years
Nationality: British

Alan Jebson
Non-executive 
director
Age: 63
Tenure: 6 years
Nationality: British

Omid Kordestani
Non-executive 
director
Age: 49
Tenure: <1 year
Nationality: American

Vodafone Group Plc Annual Report 201353

Anne Lauvergeon
Non-executive 
director
Age: 53
Tenure: 7 years
Nationality: French

Anthony 
Watson cbe
Non-executive 
director
Age: 68
Tenure: 7 years
Nationality: British

Skills and experience:
 a Wealth of international business knowledge
 a GDF SUEZ – Non-executive director (2000–2012) 
 a AREVA group – Chief Executive Officer (2001–2011)
 a Areva NC (formerly Cogema) – Chairman and Chief Executive 

Officer (1999–2011)

 a Alcatel – Senior Executive Vice President; Executive 

Committee member (1997–1999)

 a Lazard Frères & Cie – Partner (1995–1997)
 a French Presidency – Deputy Chief of Staff (1991–1995); 

Advisor for Economic International Affairs (1990)

Other current appointments:
 a A.L.P. SAS – Chief Executive Officer
 a American Express Company – Non-executive director
 a EADS N. V. – Non-executive director
 a Efficiency Capital – Partner
 a Total S.A. – Non-executive director
Board Committees:
 a Audit and Risk

Skills and experience:
 a Extensive experience in investment and asset management
 a Queen’s University, Belfast – Honorary degree of Doctor of 

Science (Economics) (2012)

 a Awarded a CBE for his services to the economic 

redevelopment of Northern Ireland (2009)

 a Norges Bank Investment Management – Advisory Board 

member (2007–2012)

 a Marks and Spencer Pension Trust – Chairman (2005–2010)
 a Financial Reporting Council – Member (2004–2007)
 a Strategic Investment Board in Northern Ireland – Chairman 

(2003–2010)

 a Hermes Pensions Management Ltd – Chief Executive 
(2002–2006); Chief Investment Officer (1998–2002)

 a Asian Infrastructure Fund – Chairman (1999–2010)
 a AMP Asset Management plc – Managing Director 

(1995–1998)

 a Citicorp Investment Management – Chief International 

Investment Officer (1991–1998)
Other current appointments:
 a Hammerson plc – Senior Independent Director
 a Lloyds Banking Group plc – Non-executive director
 a The Shareholder Executive – Board member
 a Witan Investment Trust – Senior Independent Director
Board Committees:
 a Audit and Risk
 a Nominations and Governance

Skills and experience:
 a Financial expert with extensive international experience
 a Retired from Ernst & Young in 2006 after a career spanning 

36 years 

 a Ernst & Young – Chairman (1995–2006); Managing Partner 
of North European, Middle East, India and Africa region 
(1999–2006)

Other current appointments:
 a Alliance Boots GmbH – Non-executive director
 a Alsbridge plc – Advisory Board member
 a Ashmore Group plc – Non-executive director
 a BBA Aviation plc – Non-executive director
 a Farnham Castle – Chairman of the Board of Trustees
 a Financial Reporting Council – Non-executive director
 a SNR Denton UK LLP – Board advisor
 a The National Gallery – Member of Finance and Audit Committees
 a The Vodafone Foundation – Chairman of the Board of Trustees
Board Committees:
 a Audit and Risk (Chairman)

Skills and experience:
 a Financial, management and marketing skills in international 

business

 a Societe Generale – Director (2006–2012)
 a Carrefour S.A. – Chairman (2005–2007)
 a Marks and Spencer Group plc – Chairman (2000–2004)

Promodès/Carrefour – Chief Executive Officer (1995–2000)

 a Kraft General Foods (1971–1995)
Other current appointments:
 a Change Capital Partners LLP – Founder and Chairman
Board Committees:
 a Nominations and Governance
 a Remuneration (Chairman)

Skills and experience:
 a Private equity investor with experience of business and 

financial turnaround

 a 3i Group plc – Chief Executive (2005–2009)
 a HBOS plc – Non-executive director (2001–2004)
 a Manchester United plc – Non-executive director 

(2000–2004)

 a Investcorp – Managing Director (1999–2004)
 a Guinness PLC – Finance Director, becoming Finance 

Director of Diageo plc upon merger of Guinness and Grand 
Metropolitan PLC in 1997 (1993–1999)

Other current appointments:
 a Advisor to HRH Duke of York
 a Bridges Ventures LLP – Advisory Board member
 a British Heart Foundation – Chairman of the Trustees
 a PricewaterhouseCoopers – Advisory Board member in the UK
 a The Francis Crick Institute – Independent director and trustee 

on the Board

Board Committees:
 a Nominations and Governance
 a Remuneration

Nick Land
Non-executive 
director
Age: 65
Tenure: 6 years
Nationality: British

Luc Vandevelde
Senior 
Independent 
Director
Age: 62
Tenure: 9 years
Nationality: Belgian

Philip Yea
Non-executive 
director
Age: 58
Tenure: 7 years
Nationality: British

Copies of the service agreements of the executive directors and letters of appointment 
of the non-executive directors are available for inspection at our registered office.

Board diversity
Your Board has due regard for the benefits of diversity in its membership, including gender, and strives to maintain the right 
balance. It comprises individuals with deep knowledge and experience in core and diverse business sectors within local, 
international and global markets bringing a wide range of perspectives to the business. Further information on our board diversity 
policy may be found in the Nominations and Governance Committee report on page 60.

Tenure 
0–2 years  

3–6 years  

7–9 years  

Male/female 
Male  

23% 

38.5% 

Female  

38.5% 

Executive/non-executive 
Executive  

Non-executive 

85% 

15% 

23% 

77% 

Geographic representation 

American

Belgian

British 

Dutch 

French

Ghanaian

Italian

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information54

Executive Committee
Chaired by Vittorio Colao, this Committee focuses on our strategy, financial structure and planning, financial and competitive performance, 
succession planning, organisational development and Group-wide policies. The Executive Committee includes the executive directors, details 
of whom are shown on page 52, and the senior managers who are listed below. Further information on the Executive Committee can be found 
on page 64.

Senior management

Members of the Executive Committee who are not also executive directors are regarded as senior managers of the Company.

Paolo Bertoluzzo
Chief Executive 
Officer, Southern 
Europe
Age: 47
Tenure: <1 year
Nationality: Italian

Career history:
 a Vodafone Italy – Chief Executive Officer (2008–present); 
Chief Commercial Officer (2007); Chief Operating Officer 
(2006); Head of the Consumer Division (2005)

 a Vodacom – Board member (2010–2012)
 a Omnitel Pronto Italia S.p.A. (became Vodafone Italy) – various 
senior roles including Strategy Planning Director (1999–2005)

 a Bain & Company – Manager (1995–1999)
 a Monitor Company – Consultant (1991–1994)

Warren Finegold
Group Strategy 
and Business 
Development 
Director
Age: 56
Tenure: 7 years
Nationality: British

Career history:
 a UBS Investment Bank – Managing Director and Head of its 

Technology team in Europe (1995–2006)

 a Goldman Sachs International – Executive Director, holding 

positions in New York and London (1985–1995)

 a Hill Samuel & Co. Limited – Corporate Finance Executive 

(1981–1985)

Philipp Humm
Chief Executive 
Officer, Northern 
and Central Europe
Age: 53
Tenure: <1 year
Nationality: German

Career history:
 a  T-Mobile USA – President and Chief Executive Officer 

(2010–2012)

 a T-Mobile International – Chief Regional Officer Europe; 

Executive Committee member (2009–2010)

 a T-Mobile Germany – Chief Executive Officer; Chief Sales 

Officer (2005–2008)

 a Entrepreneur (2002–2005)
 a Amazon – Managing Director, Germany and France; 

Vice President Europe (2000–2002)

 a Tengelmann (German grocery retailer) – Executive Board 
member; Chief Executive Officer of Plus (food-discounter) 
(1992–1999)

 a McKinsey (1986–1992)

Nick Jeffery
Group Enterprise 
Director
Age: 45
Tenure: <1 year
Nationality: British

Career history:
 a Cable & Wireless Worldwide – Chief Executive (2012–2013)
 a Vodafone Global Enterprise – Chief Executive (2006–2012)
 a Vodafone Group Plc – Marketing Director for business 

(2004–2006)

 a Ciena – Senior Vice President (2003–2004)
 a Microfone – Founder (2002–2003)
 a Cable & Wireless plc (Mercury Communications) – led UK and 

international markets’ business units (1991–2002)

Matthew Kirk
Group External 
Affairs Director
Age: 52
Tenure: 4 years
Nationality: British

Rosemary Martin
Group General 
Counsel and 
Company 
Secretary
Age: 53
Tenure: 3 years
Nationality: British

Ronald  
Schellekens
Group Human 
Resources Director
Age: 49
Tenure: 4 years
Nationality: Dutch

Career history:
 a Vodafone Group Plc – Group Director of External Relationships 

(2006–2009)

 a British Ambassador to Finland (2002–2006)
 a Member of the British Diplomatic Service for more than 

20 years

Morten Lundal
Group Chief 
Commercial 
Officer
Age: 48
Tenure: 4 years
Nationality: Norwegian

Career history:
 a Vodafone Group Plc – Chief Executive Officer of the Central 

Europe and Africa region (2008–2010)

 a Telenor (Nordic mobile operator) – Chief Executive Officer of 
DiGi Telecommunications (Telenor’s Malaysian subsidiary) 
(2004–2008); various senior positions at Telenor, including 
Chief Executive Officer for the Internet Division and Telenor 
Business Solutions; Executive Vice President for Corporate 
Strategy (1997–2004)

Career history:
 a Practical Law Group – Chief Executive Officer (2008)
 a Reuters Group Plc – Group General Counsel and Company 
Secretary (2003–2008), Company Secretary (1999–2003), 
Deputy Company Secretary (1997–1999)

 a Mayer, Brown, Rowe & Maw – Partner (1990–1997)

Nick Read
Chief Executive 
Officer, Africa, 
Middle East and 
Asia Pacific region
Age: 48
Tenure: 4 years
Nationality: British

Career history:
 a Vodafone Limited (UK operating company) – various senior 
roles, including Chief Financial Officer, Chief Commercial 
Officer and Chief Executive Officer (2002–2008)
 a United Business Media plc – Chief Financial Officer of 
subsidiary Miller Freeman Worldwide plc (1999–2001)
 a Federal Express Worldwide Inc. – senior global finance 

positions (1989–1999)

Career history:
 a Royal Dutch Shell Plc – HR Executive Vice President for global 

downstream business (2003–2008)

 a PepsiCo – various international senior human resources roles 
in England, South Africa, Switzerland and Spain (1994–2003)

 a AT&T Network Systems – human resources roles in the 

Netherlands and Poland (1986–1994)

Vodafone Group Plc Annual Report 2013Corporate governance

Our governance framework
Responsibility for good governance lies with your Board. There is a strong and effective governance system in place throughout the Group.

55

Chairman
Gerard Kleisterlee

Key objectives: the leadership, operation and governance of the Board, 
ensuring effectiveness, and setting the agenda for the Board.

More detail: 
Page 56

The Board of Vodafone Group Plc
13 directors: three executive directors, the Chairman and nine independent non-executive directors (including the Senior 
Independent Director).
Key objectives: responsible for the overall conduct of the Group’s business and setting the Group’s strategy.

More detail: 
See below

Nominations and 
Governance Committee
Three independent  
non-executive directors plus
Gerard Kleisterlee (Chairman)

Key objectives: to ensure the 
Board comprises individuals with 
the necessary skills, knowledge 
and experience to ensure that 
it is effective in discharging 
its responsibilities and oversight 
of all matters relating to corporate 
governance.

Audit and  
Risk Committee
Four independent  
non-executive directors.
Chairman: Nick Land

Key objectives: to provide 
effective governance over the 
Group’s financial results, the 
performance of the internal 
audit function, the external 
auditor, and the management of 
the Group’s systems of internal 
control, business risks and related 
compliance activities.

Remuneration  
Committee
Four independent  
non-executive directors.
Chairman: Luc Vandevelde

Chief Executive
Vittorio Colao

Key objectives: to assess and 
make recommendations to the 
Board on the policy on executive 
remuneration.

Key objectives: responsible for the 
management of the business and 
implementation of Board strategy 
and policy.

More detail: 
Page 63

More detail: 
Page 56

Executive Committee
12 members made up of the executive directors, certain Group function 
heads and the regional chief executives.
Chairman: Vittorio Colao

Key objectives: to focus on strategy, financial structure and planning, 
financial and competitive performance, succession planning, organisational 
development and Group-wide policies.

How the Board operates
The role of the Board
The Board is responsible for the overall conduct of the Group’s business 
and has the powers and duties set out in the relevant laws of England 
and Wales and our articles of association. The Board:

 a is responsible for setting the Group strategy and for the management, 

direction and performance of our businesses;

 a is accountable to shareholders for the proper conduct 

of the business;

The Board has a formal schedule of matters reserved for its decision and 
these include:

 a Group strategy and long-term plans;

 a major capital projects, acquisitions or divestments;

 a annual budget and operating plan;

 a Group financial structure, including tax and treasury;

 a is responsible for the long-term success of the Company, having 

 a annual and half-year financial results and shareholder 

regard for the interests of all stakeholders; and

communications; and

 a is responsible for ensuring the effectiveness of and reporting on our 

 a system of internal control and risk management.

system of corporate governance.

The schedule is reviewed annually. It was last reviewed in March 2013 
when it was decided that no amendments were required.

Other specific responsibilities are delegated to Board committees, 
details of which are given on pages 60 to 63.

More detail: Page 60More detail: Pages 61 to 63More detail: Page 64Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information56

Corporate governance (continued)

Board composition
Our Board consists of 13 directors, 12 of whom served throughout the 
year. At 31 March 2013, in addition to the Chairman, Gerard Kleisterlee, 
there were three executive directors and nine non-executive directors. 
Omid Kordestani was appointed as a non-executive director with effect 
from 1 March 2013. Michel Combes and Sir John Buchanan were 
members of the Board until their respective retirements at the AGM 
on 24 July 2012.

The executive and non-executive directors are equal members of the 
Board and have collective responsibility for the Company’s direction. 
In particular, non-executive directors are responsible for:

 a bringing a wide range of skills and experience, including independent 
judgement on issues of strategy, performance, and risk management;

 a constructively challenging the strategy proposed by the Chief 

Executive and executive directors;

 a scrutinising and challenging performance across the 

Group’s business;

 a assessing risk and the integrity of the financial information and 

controls; and

 a determining the Company’s broad policy for executive remuneration, 

and the remuneration packages for the executive directors and 
the Chairman.

The balance and independence of our Board is kept under review by our 
Nominations and Governance Committee, details of which can be found 
on page 60.

Key roles and responsibilities

Tenure of non-executive directors

The Code suggests that length of tenure is a factor to consider when 
determining the independence of non-executive directors. The table 
below shows the tenure and independence of each of our non-
executive directors. We consider all of our non-executive directors 
to be independent.

Gerard Kleisterlee
Renee James 
Alan Jebson
Samuel Jonah

Omid Kordestani
Nick Land
Anne Lauvergeon
Luc Vandevelde
Anthony Watson
Philip Yea

Date first  
elected by  
shareholders
July 2011
July 2011
July 2007
July 2009
To be put for 
election July 2013
July 2007
July 2006
July 2004
July 2006
July 2006

Years from first 
election to 2013 
AGM
2
2
6
4

Considered to  
be independent  
by the Board
See note1
Yes
Yes
Yes

n/a
6
7
9
7
7

Yes
Yes
Yes
Yes2
Yes
Yes

Notes:
1  Considered to be independent on appointment.
2  Considered to be independent for the reasons given on page 60.

The Chairman
Gerard Kleisterlee
The role of the Chairman is set out in writing and agreed by the Board. 
He is responsible for:

The Chief Executive
Vittorio Colao
The role of the Chief Executive is set out in writing and agreed 
by the Board. He is responsible for:

 a the effective operation, leadership and governance of the Board;

 a management of the Group’s business;

 a ensuring effectiveness of the Board;

 a implementation of the Company’s strategy and policies;

 a setting the agenda, style and tone of Board discussions; and

 a maintaining a close working relationship with the Chairman; and

 a ensuring the directors receive accurate, timely and clear information.

 a chairing the Executive Committee.

The Senior Independent Director
Luc Vandevelde
The Senior Independent Director is responsible for:

The Company Secretary
Rosemary Martin
The Company Secretary acts as Secretary to the Board. In doing so she:

 a acting as a sounding board for the Chairman;

 a assists the Chairman in ensuring that all directors have full and 

 a serving as an intermediary for the other directors;

 a being available to shareholders if they have concerns which they 
have not been able to resolve through the normal channels of the 
Chairman, Chief Executive or other executive directors or for which 
such contact is inappropriate; and

 a conducting an annual review of the performance of the Chairman 
and, in the event it should be necessary, convening a meeting 
of the non-executive directors.

timely access to all relevant information;

 a assists the Chairman by organising induction and 

training programmes;

 a is responsible for ensuring that the correct Board procedures are 

followed and advises the Board on corporate governance matters; 
and

 a administers the procedure under which directors can, where 
appropriate, obtain independent professional advice at the 
Company’s expense.

Biographical details of the Chairman, Chief Executive and Senior Independent Director can be found on pages 52 and 53 or at vodafone.com/board. 
Biographical details of the Company Secretary can be found on page 54 or at vodafone.com/exco. The appointment or removal of the Company 
Secretary is a matter for the Board as a whole.

Vodafone Group Plc Annual Report 201357

Conflicts of interest
The Board is aware of the other commitments of its directors and 
is satisfied that these do not conflict with their duties as directors 
of the Company. The process for monitoring conflicts is as follows:

Board activities in the 2013 financial year
Board activities are structured to assist the Board in achieving its 
goal to support and advise executive management on the delivery 
of the Group’s strategy within a transparent governance framework.

 a changes to the commitments of all directors are reported 

to the Board;

 a the directors are required to complete a conflicts questionnaire 

initially on appointment and annually thereafter;

 a any conflicts identified would be submitted to the Board (excluding 
the director to whom the potential conflict related) for consideration 
and, as appropriate, authorisation in accordance with the Companies 
Act 2006 and the articles of association;

 a where authorisation is granted, it would be recorded in a register 

of potential conflicts and reviewed periodically; and

 a directors are responsible for notifying the Company Secretary if they 
become aware of actual or potential conflict situations or a change 
in circumstances relating to an existing authorisation.

No conflicts of interest have been identified during the year. 

Board meetings
Matters considered at all Board meetings include: 

 a the Chief Executive’s report on strategic and business developments;

 a  the Chief Financial Officer’s report which includes the latest available 

management accounts; 

 a an operations update (covering commercial, technology and 

operational matters); 

 a a report on potential changes to the Group’s portfolio of corporate 

assets; and

 a where applicable, reports from the Nominations and 

Governance Committee, Audit and Risk Committee and 
Remuneration Committee. 

In addition to the standing agenda items, deep-dive topics covered 
by the Board during the year included brand performance, strategies 
for the Company’s consumer and enterprise businesses, new services, 
spectrum auctions, privacy regulations, regional performance and 
strategies, health and safety, talent and the control environment.

The diagram below shows the key areas of focus for the Board which 
appear as items on the Board’s agenda at relevant times throughout 
the year. Concentrated discussion of these items assists the Board 
in making the right decisions based on the long-term opportunities for 
the business and its stakeholders.

Key areas of focus for the Board

Business strategy
Commercial, 
technological, 
geographic and 
structural strategy

Business 
performance
Chief Executive’s  
business report
Commercial 
performance 
in local markets
Net promoter score
Brand performance
Operations updates

Diversity and 
talent
Succession 
planning
Talent capability 
and diversity

Being responsible
Health and Safety
Compliance
Control  
environment
Reputation

Shareholder 
focus
Returns to  
shareholders
Shareholder  
engagement

Business risks
Strategic and 
operational risks

Governance
Board performance
Board committee reports
Corporate governance 
updates

Sustainability
Transformational 
products 
and services
Sustainable 
business practices
Vodafone  
Foundation

Financials
Chief Financial 
Officer’s report
Long range plan/ 
forecasts
Management 
accounts 

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional informationPerformance evaluation
Each year the performance of the Board, its committees and directors 
is evaluated. Every third year the evaluation is conducted by an external 
advisor. This year the performance evaluation was conducted by Ffion 
Hague of Independent Board Evaluation. Mrs Hague is an independent 
advisor and has no other connection with the Company.

The evaluation process took place in the spring of 2013 and involved 
interviews with the Chairman, each Board member, the Company 
Secretary, senior management, senior executives who frequently 
interact with the Board or its committees, and the auditor, Deloitte 
LLP. Reports on the effectiveness of the Board and its committees 
were prepared by Mrs Hague. She discussed these with the Chairman 
and with the chairmen of the committees. Mrs Hague also discussed 
individual directors’ performance with the Chairman and the 
Chairman’s performance with Luc Vandevelde, the senior independent 
director. The Board and the Board committees considered the reports 
of their effectiveness at their meetings in May 2013. Mr Vandevelde gave 
feedback to the Chairman on his performance.

Mrs Hague’s reports were positive about the performance of the 
Board and each of its committees. In particular, she highlighted 
the Board’s strengths with respect to the seriousness with which 
it takes its accountability to shareholders, its focus on governance 
and the smooth operation of the Board and its committees. In light 
of Mrs Hague’s review, the Board considers the performance of each 
director to be effective and has concluded that the Board and its 
committees provide the effective leadership and control required.

As a result of recommendations made in this year’s Board performance 
evaluation, the Board has agreed:

 a to develop further its approach to strategic planning and involve all 

the directors earlier in the process of strategy development;

 a to provide more opportunities for the directors to meet with 

executives to assist in succession planning; and 

 a to ensure that induction of new directors enables them rapidly 

to contribute fully to the Board. 

The Board will continue to review its procedures, its effectiveness and 
development in the financial year ahead. 

58

Corporate governance (continued)

Board effectiveness
Board effectiveness is reviewed every year. After the 2012 review, 
the Chairman introduced a few changes to Board procedure, including 
a non-executives only session before each Board meeting, as well 
as a session involving just the non-executive directors and the CEO. 
This has been a successful initiative, creating an additional platform for 
non-executives to discuss issues or concerns, without prejudicing the 
activities of the Board meeting itself 

The Chairman is responsible for ensuring that each director receives 
an induction on joining the Board and receives the training he or she 
requires. The Company Secretary organises the induction.

Director induction
On appointment, directors receive a personalised induction 
programme covering amongst other things:

 a the business of the Group;

 a their legal and regulatory responsibilities as directors;

 a briefings and presentations from relevant executives; and

 a opportunities to visit business operations.

Information and professional development
Keeping up-to-date with key business developments is essential for the 
directors to maintain and enhance their effectiveness. This is achieved 
as follows:

 a from time to time the Board receives presentations from executives 

in our business on matters of significance. This year the Chief 
Technology Officer and the regional chief executives delivered 
a presentation on the technology and business models of sectors 
adjacent to our own;

 a financial plans, including budgets and forecasts, are regularly 

discussed at Board meetings;

 a the directors have the opportunity to learn the views of major 

investors at planned events throughout the year (see “Shareholder 
engagement” on page 64);

 a our directors periodically visit different parts of the Group. 

In September 2012 the Board met with senior management in Spain;

 a the non-executive directors are provided with briefings 
and information to assist them in performing their duties;

 a the directors are regularly updated on the Group’s businesses and the 
regulatory and industry specific environments in which we operate. 
Updates are by way of written briefings and meetings with senior 
executives and, where appropriate, external sources.

As part of their annual performance evaluation, directors are given the 
opportunity to discuss training and development needs. Directors are 
expected to take responsibility for identifying their training needs and 
to take steps to ensure that they are adequately informed about the 
Company and their responsibilities as a director. The Board is confident 
that all its members have the knowledge, ability and experience 
to perform the functions required of a director of a listed company.

Vodafone Group Plc Annual Report 201359

Attendance at scheduled meetings of the Board and its 
committees in the 2013 financial year

Director
Chairman
Gerard Kleisterlee1
Senior Independent 
Director 
Luc Vandevelde2
Sir John Buchanan3
Chief Executive
Vittorio Colao
Executive directors 
Michel Combes4
Andy Halford
Stephen Pusey
Non-executive directors
Renee James
Alan Jebson
Samuel Jonah
Omid Kordestani5
Nick Land6
Anne Lauvergeon
Anthony Watson
Philip Yea

Board

8/8

8/8
2/2

8/8

2/2
8/8
8/8

8/8
8/8
8/8
1/1
8/8
7/8
8/8
7/8

Nominations 
and 
Governance 
Committee

Audit and Risk 
Committee

Remuneration 
Committee

4/4

4/4
1/1

4/4
3/3

5/5

1/1

4/4

4/4
4/4
3/3

3/3

5/5

2/2
5/5

Notes:
1  Chairman of the Nominations and Governance Committee.
2  Senior Independent Director from the conclusion of the AGM on 24 July 2012; Chairman of the 

Remuneration Committee.

3   Deputy Chairman and Senior Independent Director until he retired on 24 July 2012.
4   Executive director until he retired on 24 July 2012.
5   Appointed to the Board with effect from 1 March 2013.
6  Chairman and financial expert of the Audit and Risk Committee.

Re-election of directors
All the directors submit themselves for re-election at the AGM 
to be held on 23 July 2013 with the exception of Omid Kordestani 
who will seek election for the first time in accordance with the 
articles of association. The Nominations and Governance Committee 
confirmed to the Board that the contributions made by the directors 
offering themselves for re-election at the AGM in July 2013 continue 
to be effective and that the Company should support their re-election. 

Independent advice
The Board recognises that there may be occasions when one 
or more of the directors feels it is necessary to take independent legal 
and/or financial advice at the Company’s expense. There is an agreed 
procedure to enable them to do so which is managed by the 
Company Secretary.

Indemnification of directors
In accordance with our articles of association and to the extent 
permitted by the laws of England and Wales, directors are granted 
an indemnity from the Company in respect of liabilities incurred 
as a result of their office. In addition, we maintained a directors’ 
and officers’ liability insurance policy throughout the year. Neither our 
indemnity nor the insurance provides cover in the event that a director 
is proven to have acted dishonestly or fraudulently.

Board committees
The Board has a Nominations and Governance Committee, 
an Audit and Risk Committee and a Remuneration Committee. Further 
details of these committees can be found in their reports on pages 60 
to 63. The terms of reference of each of these committees can be found 
on our website at vodafone.com/governance.

The committees are provided with all necessary resources to enable 
them to undertake their duties in an effective manner. The Company 
Secretary or her delegate acts as secretary to the committees. 
The minutes of committee meetings are circulated to all directors.

The calendar for meetings of the Board and its committees 
is shown below.

Apr 
12

May 
12

Jun 
12

Jul 
12

Aug 
12

Sep 
12

Oct 
12

Nov 
12

Dec 
12

Jan 
13

Feb 
13

Mar 
13

Board  
(scheduled meetings)
Nominations and 
Governance Committee
Audit and Risk Committee
Remuneration 
Committee

•

•

•

•

•

•

•

•
•

• • • • •

•

•

•
•

•

•

•

Directors unable to attend a Board meeting because of another 
engagement are provided with the briefing materials and can discuss 
issues arising in the meeting with the Chairman or the Chief Executive. 
In addition to at least eight scheduled Board meetings, there may 
be a number of other meetings to deal with specific matters. Each 
scheduled Board meeting is preceded by a meeting of the Chairman 
and non-executive directors.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information60

Corporate governance (continued)

Nominations and  
Governance Committee
“ The Nominations and Governance 
Committee continues its work of ensuring 
the Board composition is right and that 
our governance is effective.” 

Membership:

Chairman  
Gerard Kleisterlee  
(Chairman of the Board – Not independent)

Philip Yea  
(Independent  
non-executive director )

Luc Vandevelde 
(Independent 
non-executive director 
and Senior Independent 
Director)

Anthony Watson  
(Independent non-executive director)

Key objective:
to ensure the Board comprises individuals with the necessary 
skills, knowledge and experience to ensure that it is effective 
in discharging its responsibilities and oversight of all matters relating 
to corporate governance.

Responsibilities:
 a leads the process for identifying and making recommendations 
to the Board regarding candidates for appointment as directors, 
giving full consideration to succession planning and the leadership 
needs of the Group;

 a makes recommendations to the Board on the composition of the 

Board’s committees;

 a regularly reviews and makes recommendations in relation 

to the structure, size and composition of the Board including the 
diversity and balance of skills, knowledge and experience, and the 
independence of the non-executive directors;

 a oversees the performance evaluation of the Board, its committees 

and individual directors (see page 58);

 a reviews the tenure of each of the non-executive directors; and

 a is responsible for the oversight of all matters relating to corporate 
governance, bringing any issues to the attention of the Board.

Committee meetings
No one other than a member of the Committee is entitled to be present 
at its meetings; however, other non-executive directors, the Chief 
Executive and external advisors may be invited to attend. In the event 
of matters arising concerning my membership of the Board, I would 
absent myself from the meeting as required and the Board’s Senior 
Independent Director would take the chair.

Main activities of the Committee during the year
The Committee met four times during the year and considered 
executive succession planning, replenishment of the Board and the 
Board effectiveness review.

The Committee leads the process for appointments to the Board. There 
is a formal, rigorous and transparent procedure for the appointment 
of new directors. Candidates are identified and selected on merit 
against objective criteria and with due regard to the benefits of diversity 

on the Board, including gender. During the year, an external search was 
commissioned, using an independent executive search firm, Korn Ferry, 
which has no other connection with the Company, to search for non-
executive director candidates with relevant international experience 
in the high-tech sector. Omid Kordestani was identified as a potential 
candidate and subsequently recommended to the Board by the 
Nominations and Governance Committee on the basis that he met the 
desired criteria. 

The Board acknowledges that diversity extends beyond the 
boardroom and supports management in their efforts to build a diverse 
organisation. It endorses the Company’s policy to attract and develop 
a highly qualified and diverse workforce; to ensure that all selection 
decisions are based on merit and that all recruitment activities are 
fair and non-discriminatory. The boardroom diversity policy was 
introduced in February 2012 and reviewed by the Committee in March 
2013. It acknowledges the importance of diversity, including gender, 
to the effective functioning of the Board and focuses on our aspiration 
to have a minimum of 25% female representation on the Board by 2015. 
Following the respective retirements of Sir John Buchanan and Michel 
Combes, together with the appointment of Omid Kordestani, at 21 May 
2013 the Board has 15% female representation. Subject to securing 
suitable candidates, when making appointments we will seek directors 
who fit the skills criteria and gender balance that is in line with the 
Board’s aspiration. We continue to focus on encouraging diversity 
of business skills and experience, recognising that directors with diverse 
skills sets, capabilities and experience gained from different geographic 
and cultural backgrounds enhance the Board. Further information, 
including the proportions of women in senior management, is shown 
in “Our people” on page 35, and within the organisation overall, 
is contained in our 2013 sustainability report, available at vodafone.
com/sustainability.

This year, when reviewing the re-election of directors at the AGM in July, 
the Committee took account of the fact that Luc Vandevelde will have 
served ten years as of 31 August 2013. The Board has considered 
the matter carefully and believes that Luc Vandevelde continues 
to demonstrate the qualities of independence in carrying out his 
role, supporting the executive directors and senior management 
in an objective manner. His length of service and resulting experience 
and knowledge of the Company is of great benefit to the Board. 
We will continue to keep his independence under review.

In the year ahead the Committee will continue to assess what 
enhancements should be made to the Board’s and committees’ 
composition and will continue to monitor developments in corporate 
governance to ensure the Company remains at the forefront of good 
governance practices.

Gerard Kleisterlee
On behalf of the Nominations and Governance Committee

21 May 2013

Vodafone Group Plc Annual Report 201361

Committee meetings
The Committee meets at least four times during the year. Meetings are 
attended by the independent non-executive directors and, by invitation, 
the Chief Executive, the Chief Financial Officer, the Group Financial 
Controller, the Group Financial Reporting Director and the Group Audit 
Director. Other relevant people from the business are also invited 
to attend certain meetings in order to provide a deeper level of insight 
into certain key issues and developments. I also invite our external 
auditor, Deloitte LLP, to each meeting. The Committee regularly meets 
separately with each of Deloitte LLP, the Chief Financial Officer and the 
Group Audit Director without others being present.

Main activities of the Committee during the year
The Committee assists the Board in carrying out its responsibilities 
in relation to financial reporting requirements, risk management and 
the assessment of internal controls. It also reviews the effectiveness 
of the Company’s internal audit function and manages the 
Company’s relationship with the external auditor.

As part of this process of working with the Board and to maximise 
effectiveness, meetings of the Committee generally take place just prior 
to a Company Board meeting. I report to the Board as part of a separate 
agenda item, on the activity of the Committee and matters of particular 
relevance to the Board in the conduct of their work.

Following the publication of the revised version of the UK Corporate 
Governance Code, which applies to financial years commencing 
on or after 1 October 2012, the Board requested that the Committee 
advise them on whether we believe the annual report and 
accounts, taken as a whole, is fair, balanced and understandable and 
provides the information necessary for shareholders to assess the 
Company’s performance, business model and strategy. 

The Committee’s terms of reference have been amended to reflect this 
and can be found on our website at vodafone.com/governance.

At its four meetings during the year, the Committee focused on:

Financial reporting
The primary role of the Committee in relation to financial reporting 
is to review with both management and the external auditor of the 
appropriateness of the half-year and annual financial statements 
concentrating on, amongst other matters: 

 a the quality and acceptability of accounting policies and practices;

 a the clarity of the disclosures and compliance with financial 
reporting standards and relevant financial and governance 
reporting requirements;

 a material areas in which significant judgements have been applied 

or there has been discussion with the external auditor; 

 a whether the annual report and accounts, taken as a whole, is fair, 
balanced and understandable and provides the information 
necessary for shareholders to assess the Company’s performance, 
business model and strategy; and

 a any correspondence from regulators in relation to our 

financial reporting. 

To aid our review, the Committee considers reports from the Group 
Financial Controller and the Group Financial Reporting Director and also 
reports from the external auditor on the outcomes of their half-year 
review and annual audit. As a Committee we support Deloitte LLP 
in displaying the necessary professional scepticism their role requires. 

Audit and Risk Committee
“ Our activities continued to be focused on the integrity 
of the Group’s financial reporting, the quality of the 
external and internal audit processes, risk 
management, the appropriateness of the 
Group’s system of internal controls and 
governance of a range of compliance 
related matters. The Committee will 
continue to keep its activities under 
review in the light of regulatory and 
market developments.” 

Membership:

Chairman and financial expert  
Nick Land  
(Independent non-executive director)

Anthony Watson 
(Independent 
non-executive director)

Alan Jebson 
(Independent 
non-executive director)

Anne Lauvergeon  
(Independent non-executive director)

Key objective:
the provision of effective governance over the appropriateness 
of the Group’s financial reporting including the adequacy of related 
disclosures, the performance of both the internal audit function and 
the external auditor, and the management of the Group’s systems 
of internal control, business risks and related compliance activities.

Responsibilities:
 a reviewing our financial results announcements and financial 

statements and monitoring compliance with relevant statutory and 
listing requirements;

 a reporting to the Board on the appropriateness of our accounting 
policies and practices including critical accounting policies 
and practices;

 a advising the Board on whether the Committee believes the 

annual report and accounts, taken as a whole, is fair, balanced 
and understandable and provides the information necessary for 
shareholders to assess the Company’s performance, business 
model and strategy;

 a overseeing the relationship with the external auditor;

 a reviewing the scope, resources, results and effectiveness of the 

activity of the Group internal audit department;

 a monitoring our compliance efforts in respect of section 404 of the 

US Sarbanes-Oxley Act;

 a considering and making recommendations to the Board on the 

nature and extent of the significant risks the Group is willing to take 
in achieving its strategic objectives;

 a overseeing the Group’s compliance processes; and

 a performing in-depth reviews of specific areas of financial reporting, 

risk and internal controls, as determined by the Committee.

The Committee members have been selected with the aim of providing 
the wide range of financial and commercial expertise necessary 
to fulfil the Committee’s duties. The Board considers that I have recent 
and relevant financial experience, as required by the Code, and has 
designated me as its financial expert on the Committee for the purposes 
of the US Sarbanes-Oxley Act.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information62

Corporate governance (continued)

The primary areas of judgement considered by the Committee 
in relation to the 2013 accounts, and how these were addressed, were:

 a Goodwill impairment testing 

The judgements in relation to asset impairment largely relate to the 
assumptions underlying the calculation of the value in use of the 
business being tested for impairment, primarily the achievability 
of the long-term business plan and macroeconomic assumptions 
underlying the valuation process. This is particularly challenging 
in relation to the Group’s interests in Southern Europe given lower 
medium-term visibility of economic and business performance and 
material changes in other valuation assumptions. The Committee 
addresses these matters through receiving reports from 
management outlining the basis for the assumptions used. Business 
plans are Board approved. In addition, this area is a prime source 
of audit focus and accordingly Deloitte LLP provide detailed reporting 
to the Committee.

 a Taxation 

Provisioning for potential current tax liabilities and the level 
of deferred tax asset recognition in relation to accumulated tax 
losses are underpinned by a range of judgements. The Committee 
addresses these issues through a range of reporting from senior 
management and a process of challenging the appropriateness 
of management’s views including the degree to which these are 
supported by professional advice from external legal and other 
advisory firms. This is also an area of higher audit risk and accordingly 
the Committee receives detailed verbal and written reporting from 
Deloitte LLP on these matters. 

 a Liability provisioning 

The level of provisioning for contingent and other liabilities is an issue 
where management and legal judgements are important. These are 
addressed through the Committee discussing with management 
the key judgements made, including relevant legal advice that 
may have been received. Deloitte LLP also report on all material 
contingent liabilities. 

Internal control 
We reviewed the process by which the Group evaluated its control 
environment. Our work here was driven primarily by the Group 
Audit Director’s reports on the effectiveness of internal controls, 
significant identified frauds and any identified fraud that involved 
management or employees with a significant role in internal controls. 
In addition we received updates from the Group’s Compliance 
Director on compliance related activities. I meet privately with the 
Group’s Internal Audit and Compliance Directors outside the formal 
committee process as necessary.

During the year the Committee also conducted in-depth reviews into 
the control environments and risk management processes in a number 
of our markets and also conducted a review of the internal audit 
function. This review included the scope of Internal Audit’s activity 
and resourcing together with areas of focus and planning for the next 
three years.

Oversight of the Group’s compliance activities in relation to section 404 
of the Sarbanes-Oxley Act also fell within the Committee’s remit.

Risk management 
The Group’s risk assessment process and the way in which significant 
business risks are managed is a key area of focus for the Committee. 
Our work here was driven primarily by the Group’s assessment of its 
principal risks and uncertainties, as set out on pages 46 to 49. We receive 
reports from the Group Audit Director on the Group’s risk evaluation 
process and review changes to significant risks identified at both 
operating entity and Group levels.

Information security is another area of regular focus for the Committee. 
During the year we conducted a further in-depth review of the security 
around IT infrastructure and customer information.

In addition the Committee also conducted in-depth reviews into the 
Group’s finance operations transformation programme and assessment 
of tax risks.

We view these reviews as being critical to the role of the Committee, 
as they allow us to meet key business leaders responsible for these 
areas and provide independent challenge to their activities. 

Internal audit
Monitoring and review of the scope, extent and effectiveness of the 
activity of the Group Internal Audit department is an agenda item 
at each Committee meeting. Reports from the Group Audit Director 
usually include updates on audit activities, progress of the Group audit 
plan, the results of any unsatisfactory audits and the action plans 
to address these areas, and resource requirements of the Internal 
Audit department. Further we receive summaries of investigations 
into known or suspected fraudulent activities by both third parties and 
employees. We hold private discussions with the Group Audit Director 
as necessary throughout the year and I also meet with him regularly 
outside the formal committee process and play a major role in setting 
his annual objectives.

External audit
The effectiveness of the external audit process is dependent 
on appropriate audit risk identification at the start of the audit cycle. 
We receive from Deloitte LLP a detailed audit plan, identifying their 
assessment of these key risks. For the 2013 financial year the primary 
risks identified were in relation to goodwill impairment, provisioning 
for current tax liabilities and deferred tax asset recognition, due to the 
inherent management judgement required in these areas. These 
risks are tracked through the year and we challenged the work done 
by the auditors to test management’s assumptions and estimates 
around these areas. We assess the effectiveness of the audit process 
in addressing these matters through the reporting we receive from 
Deloitte LLP at both the half-year and year end. In addition we also seek 
feedback from management on the effectiveness of the audit process. 
For the 2013 financial year, management were satisfied that there had 
been appropriate focus and challenge on the primary areas of audit risk 
and assessed the quality of the audit process to be good. The Audit and 
Risk Committee concurred with the view of management.

We hold private meetings with the external auditor at each 
Committee meeting to provide additional opportunity for open 
dialogue and feedback from the Committee and the auditor without 
management being present. Matters typically discussed include 
the auditor’s assessment of business risks and management activity 
thereon, the transparency and openness of interactions with 
management, confirmation that there has been no restriction in scope 
placed on them by management, independence of their audit and 
how they have exercised professional scepticism. I also meet with the 
external lead audit partner outside the formal committee process 
throughout the year.

Appointment and independence
The Committee considers the reappointment of the external auditor, 
including the rotation of the audit partner, each year and also assesses 
their independence on an ongoing basis. The external auditor is required 
to rotate the audit partner responsible for the Group audit every five 
years. The current lead audit partner has been in place for four years.

Deloitte LLP has been the Company’s external auditor since its stock 
market listing in 1988 (25 years). Whilst the Group has not formally 
tendered the audit since then, as part of the Committee’s review 
of the objectivity and effectiveness of the audit process a detailed 

Vodafone Group Plc Annual Report 201363

Remuneration Committee
“ Our remuneration policies and executive pay 
packages are designed to be competitive 
and drive behaviour in order to achieve 
long-term strategic goals. When making 
decisions we are mindful of the wider 
economic conditions and shareholder 
feedback.” 

Membership:

Chairman  
Luc Vandevelde  
(Independent non-executive director)

Samuel Jonah 
(Independent 
non-executive director)

Renee James 
(Independent 
non-executive director)

Philip Yea  
(Independent non-executive director)

Key objective:
to assess and make recommendations to the Board on the policies 
for executive remuneration and packages for the individual 
executive directors.

Responsibilities:
 a determining, on behalf of the Board, the policy on the remuneration 

of the Chairman, the executive directors and the senior 
management team;

 a determining the total remuneration packages for these individuals 

including any compensation on termination of office;

 a operating within recognised principles of good governance; and

 a preparing an annual report on directors’ remuneration.

Committee meetings
The Chairman and Chief Executive may attend the Committee’s 
meetings by invitation but they do not attend when their individual 
remuneration is discussed. No director is involved in deciding his or her 
own remuneration. The Committee met five times during the year.

Main activities of the Committee during the year
A detailed report to shareholders from the Committee on behalf 
of the Board in which, amongst other things, I have included 
a description of the Committee’s activities during the year, is contained 
in “Directors’ remuneration” on pages 67 to 82.

Luc Vandevelde
On behalf of the Remuneration Committee

21 May 2013

assessment was undertaken in 2011 as to whether the Group should 
consider putting the audit engagement out to tender. This process 
included the re-proposal by Deloitte LLP of their audit approach. 
While a recommendation to retain Deloitte as auditor was made, it was 
decided to review this annually. Having considered the need to tender 
the position for the current year, the Committee has provided the Board 
with its recommendation to the shareholders on the reappointment 
of Deloitte LLP as external auditor for the year ending 31 March 2014. 
Accordingly a resolution proposing the reappointment of Deloitte LLP 
as our auditor will be put to the shareholders at the 2013 AGM. There 
are no contractual obligations restricting the Committee’s choice 
of external auditor and we do not indemnify our external auditor. 
We continue to consider the audit tendering provisions outlined 
in the revised UK Corporate Governance Code, which we are very 
supportive of.

In its assessment of the independence of the auditor and in accordance 
with the US Public Company Accounting Oversight Board’s standard 
on independence, the Committee receives details of any relationships 
between the Company and Deloitte LLP that may have a bearing 
on their independence and receives confirmation that they are 
independent of the Company within the meaning of the securities laws 
administered by the US Securities & Exchange Commission (‘SEC’).

During the year Deloitte LLP and member firms of Deloitte Touche 
Tohmatsu Limited charged the Group £9 million (2012: £8 million, 2011: 
£9 million) for audit and audit related services. The Committee approved 
the fees for audit services for 2013 after a review of the level and nature 
of work to be performed, including the impact of acquisitions, and after 
being satisfied by Deloitte LLP that the fees were appropriate for the 
scope of the work required.

Non-audit services
To further safeguard the objectivity and independence of the external 
auditor from becoming compromised, the Committee has a formal 
policy governing the engagement of the external auditor to provide 
non-audit services. No material changes have been made to this 
policy during the year. This precludes Deloitte LLP from providing 
certain services such as valuation work or the provision of accounting 
services and also sets a presumption that Deloitte should only 
be engaged for non-audit services where there is no legal or practical 
alternative supplier.

For certain specific permitted services the Committee has pre-approved 
that Deloitte LLP can be engaged by management, subject to the 
policies set out above, and subject to specified fee limits for individual 
engagements and fee limits for each type of specific service. For all 
other services, or those permitted services that exceed the specified 
fee limits, I as Chairman, or in my absence another member, can pre-
approve permitted services.

In addition to the statutory audit fee, Deloitte LLP and member firms 
of Deloitte Touche Tohmatsu Limited charged the Group £1 million 
for audit-related assurance services in connection with statutory 
and regulatory filings and a further £0.4 million for taxation advisory 
services and other non-audit services, primarily debt issuance related. 
Further details of the fees paid, for both audit and non-audit services, 
can be found in note 3 to the consolidated financial statements. 

Committee evaluation
The Committee’s activities formed part of the external review of Board 
effectiveness performed in the year. Details of this process can be found 
under “Performance evaluation” on page 58.

Nick Land
On behalf of the Audit and Risk Committee

21 May 2013

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information64

Corporate governance (continued)

Executive Committee

The Committee meets 11 times a year under the chairmanship of the 
Chief Executive. Topics covered by the Committee include:

 a Chief Executive update on the business and business environment;

 a regional chief executives’ updates; 

 a Group function heads’ updates;

 a substantial business developments and projects;

 a talent; 

 a presentations from various function heads, for example, the Group 

Financial Controller, Head of Internal Audit and the Group 
Compliance Director; 

 a competitor analysis; and 

 a strategy.

Annually, the Executive Committee, together with the chief 
executives of the major operating companies, conduct a strategy 
review to identify key strategic issues to be presented to the Board. 
The agreed strategy is then used as a basis for developing the 
upcoming budget and three year operating plans.

The Executive Committee members’ biographical details are set out 
on pages 52 and 54 and at vodafone.com/exco. 

Policy and Compliance Committee 
This is a sub-committee of the Executive Committee comprising 
three Executive Committee members. It is appointed to assist 
the Executive Committee to fulfil its accountabilities with regard 
to policy compliance. In particular, the Committee approves 
changes to policies, does deep dives into particular policies to assess 
whether they are effective and maintains an overview of the status 
of compliance throughout Vodafone so clear and accurate reports can 
be made to the Audit and Risk Committee twice a year. Deep dives this 
year included health and safety, network resilience, anti-bribery and 
anti-money laundering.

Disclosure Committee
The Disclosure Committee, appointed by the Chief Executive and Chief 
Financial Officer to ensure the accuracy and timeliness of company 
disclosures, oversees and approves controls and procedures in relation 
to the public disclosure of financial information and other information 
material to shareholders. It is composed of the Group General Counsel 
and Company Secretary (the Chair), Regional Chief Financial Officers, 
the Group Financial Controller, the Group Investor Relations Director, 
the Group Strategy and Business Development Director, and the 
Group External Affairs Director.

Shareholder engagement
We are committed to communicating our strategy and activities 
clearly to our shareholders and, to that end, we maintain an active 
dialogue with investors through a planned programme of investor 
relations activities.

Investor relations programme
The programme includes:

 a formal presentations of full year and half-year results, and interim 

management statements (see vodafone.com/investor for 
more information);

 a briefing meetings with major institutional shareholders in the UK, 
the US and Europe after the full year and half-year results; a graph 
showing the geographical analysis of investors is shown below;

 a regular meetings between institutional investors and analysts, 
and the Chief Executive and Chief Financial Officer, to discuss 
business performance, growth strategy and address any issues 
of concern;

 a meetings between major shareholders and the Chairman 

on an ongoing basis including roadshows in London and Scotland 
to obtain feedback and consider corporate governance issues;

 a dialogue between the Remuneration Committee and shareholders. 

Go to page 67 for more information;

 a hosting investors and analysts sessions at which senior 

management from relevant operating companies are present;

 a attendance by senior executives across the business at relevant 

meetings and conferences throughout the year;

 a analysing and approaching new geographies to actively market the 

business to new investors;

 a responding daily to enquiries from shareholders and analysts 

through our Investor Relations team;

 a hosting investor and analyst meetings and webinars to highlight 

a variety of business areas and projects such as M-Pesa and money 
payment services, and holding an open office event focusing on our 
enterprise business; and

 a a section dedicated to shareholders and analysts on our website 

at vodafone.com/investor.

Geographic shareholder movement over three years
% of share register

50

45

40

35

30

25

20

15

10

5

UK

US1

Europe2

Rest of World

n 31 March 2011   n 30 March 2012   n 28 March 2013

Notes:
1  We have included bearer warrants with the US shareholding as we understand the vast majority are  

US-based.

2  Excluding the UK.

Vodafone Group Plc Annual Report 201365

The Chairman has overall responsibility for ensuring that there 
is effective communication with investors, and that the Board 
understands the views of major shareholders on matters such 
as governance and strategy, and he makes himself available to meet 
shareholders for this purpose. The Senior Independent Director and 
other members of the Board are also available to meet major investors 
on request. The Board receives a regular report from the Investor 
Relations team. Feedback from meetings held between executive 
management, or the Investor Relations team, and institutional 
shareholders is also communicated to the Board.

What happens at our AGM?
Who attends?
 a All of our directors.

 a Executive Committee members.

 a Our shareholders.

What happens?
 a A summary presentation of results is given before the Chairman deals 

with the formal business.

 a All shareholders present can question the Chairman, the Chairmen 

of the Committees and the rest of the Board both during the meeting 
and informally afterwards.

 a The Board encourages participation of investors, including individual 

investors, at the AGM.

AGM broadcast
 a The AGM is broadcast live on our website at vodafone.com/agm.

 a A recording can subsequently be viewed on our website.

Resolutions
 a Voting on all resolutions at the AGM is on a poll. The proxy votes 
cast, including details of votes withheld, are disclosed to those 
in attendance at the meeting and the results are published on our 
website and announced via the Regulatory News Service.

 a regional chief executives certifying compliance with high risk policies 
in their companies, with Group Compliance reviewing evidence 
of compliance. Non-high risk policies are monitored on a self-
assessment basis;

 a the Group’s Disclosure Committee reviewing the appropriateness 

of disclosures and providing an annual report to the Chief Executive 
and the Chief Financial Officer on the effectiveness of the 
Group’s disclosure controls and procedures;

 a maintaining “disclosure controls and procedures”, as such term 

is defined in Rule 13a-15(e) of the Exchange Act, that are designed 
to ensure that information required to be disclosed in reports that 
we file or submit under the Exchange Act is recorded, processed, 
summarised and reported within the time periods specified in the 
SEC’s rules and forms, and that such information is accumulated 
and communicated to management, including our Chief Executive 
and Chief Financial Officer as appropriate, to allow timely decisions 
regarding required disclosure; and

 a the Group Internal Audit department periodically examining business 
processes on a risk basis throughout the Group and reporting to the 
Audit and Risk Committee.

In addition, the Board reviews any reports from the external auditor 
presented to the Audit and Risk Committee and management in relation 
to internal financial controls.

Any controls and procedures, no matter how well designed and 
operated, can provide only reasonable and not absolute assurance 
of achieving the desired control objectives. Management is required 
to apply judgement when:

 a evaluating the risks we face in achieving our objectives;

 a determining the risks that are considered acceptable to bear;

 a assessing the likelihood of the risks concerned materialising;

 a identifying our ability to reduce the incidence and impact on the 

business of risks that do materialise; and

A summary of our share and control structures is set out in “Shareholder 
information” on pages 166 to 173.

 a ensuring that the costs of operating particular controls are 

proportionate to the benefit.

Internal control and risk management
The Board has overall responsibility for the system of internal control. 
A sound system of internal control is designed to manage rather than 
eliminate the risk of failure to achieve business objectives and can 
only provide reasonable and not absolute assurance against material 
misstatement or loss.

The Board has established procedures that implement in full the 
Turnbull Guidance “Internal Control: Revised Guidance for Directors 
on the Combined Code” for the year under review and to the date of this 
annual report. These procedures, which are subject to regular review, 
provide an ongoing process for identifying, evaluating and managing 
the significant risks we face. See page 84 for management’s report 
on internal control over financial reporting.

Monitoring and review activities
There are clear processes for monitoring the system of internal control 
and reporting any significant control failings or weaknesses together 
with details of corrective action. These include:

 a the Chief Executive and Chief Financial Officer of each Group 

company formally certifying the operation of their control systems 
each year and highlighting any weaknesses. These results are 
reviewed by regional management, the Audit and Risk Committee, 
and the Board;

Risk management
An overview of the Group’s framework for identifying and managing risk, 
both at an operational and strategic level, is set out on page 46.

Review of effectiveness
The Board and the Audit and Risk Committee have reviewed the 
effectiveness of the internal control system including financial, 
operational and compliance controls, and risk management 
in accordance with the Code for the period from 1 April 2012 
to 21 May 2013 (the date of this annual report). No significant failings 
or weaknesses were identified during this review. However, had there 
been any such failings or weaknesses, the Board confirms that 
necessary actions would have been taken to remedy them.

The directors, the Chief Executive and the Chief Financial Officer have 
evaluated the effectiveness of the disclosure controls and procedures 
and, based on that evaluation, have concluded that the disclosure 
controls and procedures are effective at the end of the period covered 
by this report.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information66

Corporate governance (continued)

Other governance matters 
Group policy compliance
Each Group policy is owned by a member of the Executive Committee 
so that there is clear accountability and authority for ensuring the 
associated business risk is adequately managed. Regional chief 
executives and the senior leadership team member responsible for each 
Group function have primary accountability for ensuring compliance 
with all Group policies by all our markets and entities. Our Group 
Compliance team and policy champions support the policy owners and 
local markets in implementing policies and monitoring compliance.

All of the key Group policies have been consolidated into the Vodafone 
Code of Conduct. This is a central ethical and policy document 
applicable to all employees and those who work for or on behalf 
of Vodafone. It sets out the standards of behaviour expected in relation 
to areas such as insider dealing, bribery and raising concerns through 
the whistle blowing process (known internally as “Speak Up”).

Going concern
The going concern statement required by the Listing Rules and the 
Code is set out in the “Directors’ statement of responsibility” on page 84.

Political donations
No political donations under the Companies Act 2006 have been 
made during the year. It is our Group policy not to make political 
donations or incur political expenditure as those expressions are 
normally understood.

US listing requirements
As Vodafone’s American depositary shares are listed on the NASDAQ 
Stock Market LLC (‘NASDAQ’), we are required to disclose a summary 
of any material differences between the corporate governance 
practices we follow and those of US companies listed on NASDAQ. 
Vodafone’s corporate governance practices are primarily based 
on UK requirements but substantially conform to those required 
of US companies listed on NASDAQ. The material differences are 
as follows:

Independence
Different tests of independence for Board members are applied under 
the Code and the NASDAQ rules. The Board is not required to take into 
consideration NASDAQ’s detailed definitions of independence as set out 
in the NASDAQ rules.

In accordance with the Code, the Board has carried out an assessment 
based on the independence requirements of the Code and has 
determined that, in its judgement, all of Vodafone’s non-executive 
directors (who make up the majority of the Board) are independent 
within the meaning of those requirements. 

Committees
The NASDAQ rules require US companies to have a nominations 
committee, an audit committee and a compensation committee, each 
composed entirely of independent directors, with the nominations 
committee and the audit committee each required to have a written 
charter which addresses the committee’s purpose and responsibilities, 
and the compensation committee having sole authority and adequate 
funding to engage compensation consultants, independent legal 
counsel and other compensation advisors.

Our Nominations and Governance Committee is chaired by the 
Chairman of the Board and its other members are independent non-
executive directors. Our Remuneration Committee is composed entirely 
of independent non-executive directors.

The Audit and Risk Committee is composed entirely of non-executive 
directors, each of whom (i) the Board has determined to be independent 
based on the independence requirements of the Code and (ii) meets 
the independence requirements of the Exchange Act. We have terms 
of reference for our Nominations and Governance Committee, Audit and 
Risk Committee and Remuneration Committee, each of which complies 
with the requirements of the Code and is available for inspection on our 
website (vodafone.com/governance). These terms of reference are 
generally responsive to the relevant NASDAQ rules but may not address 
all aspects of these rules.

Code of Conduct
Under the NASDAQ rules, US companies must adopt a code 
of conduct applicable to all directors, officers and employees that 
complies with the definition of a “code of ethics” set out in section 
406 of the Sarbanes-Oxley Act. We have adopted a Code of Ethics 
that complies with section 406 which is applicable only to the senior 
financial and principal executive officers, and which is available on our 
website (vodafone.com/governance). We have also adopted a separate 
Code of Conduct which applies to all employees.

Quorum
The quorum required for shareholder meetings, in accordance with 
our articles of association, is two shareholders, regardless of the 
level of their aggregate share ownership, while US companies listed 
on NASDAQ are required by the NASDAQ rules to have a minimum 
quorum of 33.33% of the shareholders of ordinary shares for 
shareholder meetings.

Related party transactions
In lieu of obtaining an independent review of related party transactions 
for conflicts of interests in accordance with the NASDAQ rules, we seek 
shareholder approval for related party transactions that (i) meet certain 
financial thresholds or (ii) have unusual features in accordance with 
the Listing Rules issued by the FCA in the United Kingdom (the ‘Listing 
Rules’), the Companies Act 2006 and our articles of association.

Further, we use the definition of a “transaction with a related party” 
as set out in the Listing Rules, which differs in certain respects from the 
definition of “related party transaction” in the NASDAQ rules.

Shareholder approval
We comply with the NASDAQ rules and the Listing Rules, when 
determining whether shareholder approval is required for 
a proposed transaction.

Under the NASDAQ rules, whether shareholder approval is required for 
a transaction depends on, among other things, the percentage of shares 
to be issued or sold in connection with the transaction. Under the 
Listing Rules, whether shareholder approval is required for a transaction 
depends on, among other things, whether the size of a transaction 
exceeds a certain percentage of the size of the listed company 
undertaking the transaction.

Vodafone Group Plc Annual Report 2013Directors’ remuneration

67

Letter from the Remuneration Committee
Dear shareholder
This has been a demanding yet effective year for the Committee. As always we have tried to ensure that the compensation policies and practices 
at Vodafone drive behaviours that are in the long-term interests of the Company and its shareholders. The Committee is of course mindful of the 
considerable interest that exists in executive compensation. At Vodafone we are very conscious of the many and varied concerns, we recognise the 
need for change, we have engaged in the debate and strive to demonstrate best practice in this area, particularly highlighted by:

Clarity and openness in disclosure
Last year we incorporated some elements of the new reporting requirements into our report. Whilst the requirements are still not finalised they are 
now considerably clearer and so this year we have made further modifications which enable us to be as transparent as possible without disclosing 
sensitive information and at the same time displaying data in a way that we believe to be most helpful to shareholders, including: 
 a dividing the remuneration report into two parts showing achievement during the year as well as our policies and approach for the year ahead, 

both for executives and non-executive directors; 

 a a single table for remuneration (page 70);
 a a graphical display of the spend on pay relative to tax, retained profit and dividends (page 71);
 a a comparison of total rewards paid to the CEO over the last five years with the total shareholder return (‘TSR’) over the same period (page 71);
 a a description of each element of the reward package as well as how they link to our strategy (pages 74 and 75); and 
 a scenarios that show how each of the executive directors will be rewarded under varying performance scenarios (page 77).

Pay for performance 
Pay for performance continues to be an important principle for Vodafone when setting remuneration policy. This ensures our incentive plans only 
deliver significant rewards if and when they are justified by performance. For the Remuneration Committee this means two things:
 a  ensuring the targets we set for incentive plans are suitably challenging (as can be seen by the historic levels of achievement for both short- and 

long-term incentive plans shown on page 71); and

 a  if needed, exercising discretion. The Committee reviews all incentive plans before any payments are made to executives and has full discretion to 

adjust payments downwards if they believe circumstances warrant it.

Exercising restraint
We awarded no base pay increases during the 2013 financial year to any of the executive directors. Furthermore no increases will be awarded in the 
2014 financial year. With all but one or two exceptions a similar pay freeze has also been in place for all members of the Executive Committee over 
both years. When considering all what, if any, pay increases to award, the Committee is always mindful of both wider conditions as well as what is 
happening elsewhere within Vodafone. For reference the salary increase budget for Vodafone in the UK was 3% last year and will be 1.75% this year. 

Share ownership 
For many years Vodafone has had demanding share ownership goals both for the executive directors and for all other senior executives. These goals, 
and our achievement against the goals, are set out on page 72. We are delighted that, collectively, this group of managers now own shares with a 
value of over £81.5 million. Owning shares is part of our culture and each year we expect this number to continue to grow. This level of ownership 
by management clearly shows their alignment with shareholders but also indicates their belief in the long-term value creation opportunities of 
our shares.

Consultation with shareholders
The Remuneration Committee continues to have dialogue with our shareholders. The views of all shareholders are taken seriously, and letters 
and emails are replied to promptly. In addition the largest shareholders are invited to meet with me in person. We were delighted that last year 
the remuneration report received a 96.44% vote in favour. This compares with 96.12% support in the prior year. We sincerely hope to receive your 
continued support at the AGM on 23 July 2013.

Luc Vandevelde
Chairman of the Remuneration Committee

21 May 2013

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information68

Directors’ remuneration (continued)

Remuneration Committee
In this section we give details of the composition of the Remuneration Committee and activities undertaken over the past year.

The Remuneration Committee is comprised to exercise independent judgement and consists only of the following independent non-executive 
directors:

Chairman
Committee members

Luc Vandevelde
Renee James (from 24 July 2012) 
Samuel Jonah
Anthony Watson (until 24 July 2012)
Philip Yea

The Remuneration Committee regularly consults with the Chief Executive and the Group HR Director on various matters relating to the 
appropriateness of awards for executive directors and senior executives, though they are not present when their own compensation is discussed. 
In addition, the Group Reward and Policy Director provides a perspective on information provided to the Committee, and requests information and 
analyses from external advisors as required. In the past, the Deputy Group Company Secretary advised the Committee on corporate governance 
guidelines and acted as secretary to the Committee. From March 2013 the Group General Counsel and Company Secretary has taken on this role 
and will continue to advise the Committee on corporate governance guidelines and act as secretary to the Committee.

External advisors 
The Remuneration Committee seeks and considers advice from independent remuneration advisors where appropriate. The two appointed 
advisors were selected through a thorough process led by the Chairman of the Remuneration Committee and were appointed by the Remuneration 
Committee. We choose to use two advisors both to enable access to the best expertise and also to provide an alternative view or second opinion 
where required. The Chairman of the Remuneration Committee has direct access to the advisors as and when required, and the Committee 
determines the protocols by which the advisors interact with management in support of the Remuneration Committee. The advice and 
recommendations of the external advisors are used as a guide, but do not serve as a substitute for thorough consideration of the issues by each 
Committee member. Advisors attend Remuneration Committee meetings occasionally as and when required by the Committee.

Pwc and Towers Watson are both members of the Remuneration Consultants’ Group and, as such, voluntarily operate under the Code of Conduct in 
relation to executive remuneration consulting in the UK. This is based upon principles of transparency, integrity, objectivity, competence, due care 
and confidentiality by executive remuneration consultants. Pwc and Towers Watson have confirmed that they adhered to the Code throughout the 
year for all remuneration services provided to Vodafone. The code is available at remunerationconsultantsgroup.com.

Advisor
PricewaterhouseCoopers LLP (‘pwc’)

Appointed by 
Remuneration Committee in 2007

Towers Watson 

Remuneration Committee in 2007

Services provided to the committee
Advice on market practice 
Governance
Performance analysis 
Plan design 

Other services provided to the company
International mobility
Tax
Technology
Finance
Operations
Compliance

Advice on market practice
Provide market data on 
executive rewards
Reward consultancy 

Pension and benefit 
administration
Reward consultancy

As noted in his biographical details on page 53 of this annual report, Philip Yea sits on an advisory board for pwc. In light of pwc’s role as advisor to the 
Remuneration Committee on remuneration matters, the Committee continue to consider his position and have determined that there is no conflict 
or potential conflict arising. 

Vodafone Group Plc Annual Report 201369

Meetings
The Remuneration Committee had five formal meetings during the year. Outside these meetings there are frequent discussions usually by phone. 
The principal agenda items at the formal meetings were as follows:

Meeting 
May 2012

Standing agenda items
Annual bonus short-term incentive (‘GSTIP’):

Approval of 2012 achievement. 
Approval of 2013 targets and ranges.

Long-term incentives (‘GLTI’):

Approval of 2009 GLTI vesting.
Approval of performance targets and ranges for the 2012 GLTI grant.
Approval of expected share awards and impact on dilution.

Approval of 2012 Sharesave.
Approval of 2012 directors’ remuneration report.
Long-term incentives:

July 2012

Review of actual share awards, accounting costs for 2012 awards and dilution levels.

Sharesave invitation and option price. 
Review of large local market CEO rewards.

November 2012 Approval of the 2014 reward strategy.

Long-term incentives:

Approval of share ownership GLTI awards made to senior leadership team members.
Approval of interim share awards.

January 2013

Approval of the 2014 GSTIP framework.
Long-term incentives:

Approval of interim share awards. 

March 2013

Approval of Executive Committee 2014 reward packages.
Review of non-executive director fee levels. 
Review of preliminary 2014 GSTIP targets and ranges.
Review of risk assessment.
Approval of shareholder consultation packs.

Other agenda items
Review and approval of revised 
terms of reference for non-
executive directors.

Consideration of remuneration 
governance changes proposed by 
the Secretary of State for the 
Department of Business Innovation 
and Skills (‘BIS’).
Approval of revised dividend policy 
on employee share awards.
Approval to reduce maximum 
leverage on GLTI awards made to 
Executive Committee members 
from 2013. 
Consideration of published 
shareholder views with respect to 
executive remuneration.
Consideration of published and 
circulated voting guidelines from 
shareholder advisory services 
including ABI, ISS and NAPF.
Review of the revised draft of the 
new remuneration reporting 
regulations released by BIS, as well 
as consideration of guidance on 
executive remuneration from PIRC 
and more prescriptive broader 
themes on remuneration emerging 
from across Europe.

The Committee’s effectiveness is reviewed on an annual basis as part of the evaluation of the Board.

Assessment of risk
One of the primary activities of the Remuneration Committee is to be aware and mindful of any potential risk. Vodafone seeks to provide a structure 
of rewards that encourages acceptable risk taking and high performance through optimal pay mix, performance metrics and calibration, and timing. 
With that said, it is prudent practice to ensure that our reward programmes achieve this and do not encourage excessive or inappropriate risk taking. 
On a regular basis, the Remuneration Committee has considered the risk involved in the incentive schemes and is satisfied that the following design 
elements and governance procedures mitigate the principal risks:
 a the heavy weighting on long-term incentives with overlapping performance periods which reward sustained performance;
 a the proportionately higher incentive opportunity paid in shares rather than in cash;
 a the need for a significant annual investment and holding in company shares in order to fully participate in the long-term arrangements;
 a the short-term plan contains four performance measures (financial and non-financial) and the long-term plan contains two measures (internal 

absolute and external relative targets) thus ensuring executives are focused on all the key drivers of business success and are not overly rewarded 
for success in just one area;

 a the inclusion of non-financial measures in the short-term plan which provides an external perspective on our performance by focusing on 

customer satisfaction and performance relative to our competitors;

 a the fact that executives do not participate in sales commission or uncapped incentive schemes; and
 a the fact that the Committee has the ability to exercise discretion to adjust payments and vesting levels downwards if they believe circumstances 

warrant it.

The Remuneration Committee will continue to consider the risks involved in the incentive plans on an ongoing basis.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information70

Directors’ remuneration (continued)

Summary of remuneration for the 2013 financial year
In this section we summarise the pay packages awarded to our executive directors for performance in the 2013 financial year versus 2012. 
Specifically we have provided a table that shows all remuneration that was earned by each individual during the year and computed a single total 
remuneration figure for the year. The value of the GSTIP was earned during the year but paid out in the following year and the value of the GLTI 
shows that which will vest in June 2013 as a result of the performance through the three year period ended at the completion of our financial year 
on 31 March 2013.

The Committee reviews all incentive awards prior to payment and has full discretion to reduce awards if it believes this is appropriate. The decision 
need not be on objective grounds. It should be noted that the Committee did not exercise discretion in determining the GSTIP payout for this year, or 
in deciding the final vesting level of the GLTI.

The only instance where the Committee exercised discretion is with respect to the GSTIP paid to Michel Combes on his departure. It was agreed that 
Vodafone would pay him a pro-rata bonus, assuming target level of achievement, for the seven months he continued to work for the company in the 
financial year.

Total remuneration for the 2013 financial year

Salary/fees
Benefits/other2
Cash in lieu of pension
GSTIP (see below for further detail)
GLTI vesting during the year3 (see 
below for further detail)
Cash in lieu of GLTI dividends4
Total

Vittorio Colao

Andy Halford

Michel Combes1

Stephen Pusey

2013 
£’000
1,110
30
333
731

2012 
£’000
1,099
24
330
1,037

2013 
£’000
700
35
210
461

2012 
£’000
700
30
210
654

7,515
1,313
11,032

11,316
1,961
15,767

4,368
763
6,537

7,450
1,291
10,335

2013 
£’000
461
16
138
461

–
–
1,076

2012 
£’000
785
25
236
728

5,861
1,016
8,651

2013 
£’000
575
21
173
379

2,404
420
3,972

2012 
£’000
569
21
171
537

4,227
733
6,258

Notes:
1  Michel Combes was employed until 31 October 2012. 
2 
3  The value shown in the 2012 column is the award which vested on 30 June 2012 and is valued using the execution share price on 2 July 2012 of 177.29 pence. The value shown in the 2013 column is the award which vests 

Includes amounts in respect of private healthcare and car allowance.

on 28 June 2013 and is valued using the closing share price on 31 March 2013 of 186.60 pence. Includes the vesting of an All Share award in 2012.

4  Participants also receive a cash award, equivalent in value to the dividends that would have been paid during the vesting period on any shares that vest. The cash in lieu of dividend value shown in 2012 relates to the award 
which vested on 30 June 2012, and the value for 2013 relates to the award which vests on 28 June 2013. We believe this is in line with the future government guidelines issued for reporting a single figure of remuneration 
per director. However, it is worth noting that this differs from how the values are reported in the audited tables on page 79, which show the values in the columns in the year they were paid.

Details of the GSTIP payout
In the table below we describe our achievement against each of the performance measures in our GSTIP and the resulting total incentive payout 
level for the year ended 31 March 2013 of 65.9%.

Performance measure

Service revenue

EBITDA
Adjusted free cash flow

Payout at  
target  
performance 
100%

Payout at 
maximum 
performance 
200%

25%

25%
20%

50%

50%
40%

Actual 
payout
%

14.4%

7.7%
18.4%

Target 
performance  
level
£bn

Actual 
performance 
level1
£bn

41.1

14.0
5.7

40.3

13.3
5.7

Competitive performance assessment
Total incentive payout level

30%
100%

60%
200%

25.4%
65.9%

Compilation of market by 
market assessment

Note:
1  These figures are adjusted to include the removal of the impact of M&A, foreign exchange movements and any changes in accounting treatment.

Commentary
Below target 
performance in Europe.
Below target 
performance in Europe.
Close to target performance.
Varies by market but overall
 on track for market share
 with more to do for NPS.

Details of the GLTI vesting in June 2013
Adjusted free cash flow for the three-year period ended on 31 March 
2013 was £20.8 billion which compares with a target of £20.5 billion and 
a maximum of £23.0 billion. The graph to the right shows that our TSR 
performance against our peer group for the same period resulted in an 
outperformance of the median by 18.3% a year. Using our combined 
payout matrix, this performance resulted in a payout of 56.9% of the 
maximum. 

These shares will vest on 28 June 2013. The adjusted free cash flow 
performance is audited by Deloitte and approved by the Remuneration 
Committee. The performance assessment in respect of the TSR 
outperformance of a peer group median is undertaken by pwc. Details 
of how the plan works can be found on page 76. 

2010 GLTI award: TSR performance (growth in the value 
of a hypothetical US$100 holding over the performance period, 
six month averaging)

160

140

120

100

80

60

130

111

102

131
119

105

104
96

91

100

139

107

90

148

106

84

144

111

85

03/10

09/10

03/11

09/11

03/12

09/12

03/13

Vodafone Group

Median of peer group

Outperformance of median of 9% p.a.

Vodafone Group Plc Annual Report 2013Relative spend on pay
The chart on the right shows both the total cost of remuneration in the 
Group as shown on page 102 as well as the total cost of remuneration 
for executive directors as shown on page 70 as well as with dividends 
distributed, tax paid and profit retained in the year. 

71

Total cost of remuneration

£m

5,000

4,000

3,000

2,000

1,000

0

4,806

4,051

3,033

673

Profit 
retained 
in the 
company

Distribution 
by way of 
dividend

Overall 
expenditure 
on pay

23

Overall 
spend 
on pay for 
directors

Tax paid 
in that 
financial 
year

Assessing pay and performance
In the table below we summarise the CEO’s single figure remuneration over the past five years, as well as how our variable pay plans have paid out in 
relation to the maximum opportunity. This can be compared with the historic TSR performance over the same period.

Financial
2013
2012
2011
20101
20091

CEO
Vittorio Colao
Vittorio Colao
Vittorio Colao
Vittorio Colao
Vittorio Colao

Single figure of 
total remuneration
£’000
11,032
15,767
7,022
3,350
2,574

Annual variable element  
(actual award versus  
maximum opportunity)
33%
47%
62%
64%
49%

Long-term incentive  
(vesting versus  
maximum opportunity)
57%
100%
31%
25%
0%

Note:
1  The single figure reflects share awards which were granted in 2006 and 2007, prior to his appointment to CEO in 2008.

As shown in the table above, the CEO’s total remuneration decreased by 30% between the 2012 and 2013 financial years, reflecting the lower level 
of incentive payouts year-on-year. Additionally, his salary has been frozen for two years, which compares with the overall salary increase budget of 
1.75% in the UK for the 2014 financial year (3.0% for the 2013 financial year).

The chart on the right shows the performance of the Company relative 
to the STOXX Europe 600 Index over a five year period. The STOXX 
Europe 600 Index was selected as this is a broad based index that 
includes many of our closest competitors. It should be noted 
that the payout from the long-term incentive plan is based on the 
TSR performance shown in the graph on page 70 and not this graph.

Five year historical TSR performance growth in the value 
of a hypothetical €100 holding over five years 

175

150

125

100

75

50

100

74

60

159

115

140

100

126

101

101

93

03/08

03/09

03/10

03/11

03/12

03/13

Vodafone

STOXX Europe 600 Index

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information72

Directors’ remuneration (continued)

Summary of our compensation policies and approach for the 2014 financial year
In this forward-looking section we describe our principal reward policies along with a description of the elements of the reward package and an 
indication of the potential future value of this package for each of the executive directors. In addition we describe our policy applied to the non-
executive directors. 

These policies, as well as the individual elements of the reward package, are reviewed each year to ensure that they continue to support our 
Company strategy. 

Pay for performance
A high proportion of total reward will be awarded through short-term and long-term performance related remuneration. This is demonstrated in the 
charts below where we see that at target payout 70% of the package is delivered in the form of variable pay, which rises to over 86% if maximum 
payout is achieved. Fixed pay comprises base salary, benefits and pension contributions, while variable pay comprises the annual bonus and the 
long-term incentive opportunity assuming maximum co-investment and no movement in current share price. Cash in lieu of GLTI dividends is not 
included in the charts below.

 Fixed (Base salary + pension + benefits)  Variable (Bonus + LTI)

Chief Executive 

Other Executive Directors 

Target  

Maximum 

Target  

Maximum 

Fixed 

28.1% 

12.6% 

30.1% 

13.8% 

Variable

71.9%

87.4%

69.9%

86.2 %

Alignment to shareholder interests
Share ownership is a key cornerstone of our reward policy and is designed to help maintain commitment over the long-term, and to ensure that the 
interests of our senior management team are aligned with those of shareholders. Executives are expected to build and maintain a significant 
shareholding in Vodafone shares as follows:
 a Chief Executive – four times base salary;
 a other executive directors – three times base salary;
 a other Executive Committee members and the large market CEOs – two times base salary;
 a other market CEOs – one times base salary; and
 a other senior leaders (approximately 220 members) – one-half of base salary.

The CEO, other executive directors, Executive Committee members and the CEO’s of our largest markets have been given five years to achieve their 
goals; others were given up to six years to achieve their goals.

Current levels of ownership by the executive directors, and the date by which the goal should be or should have been achieved, are shown 
below and include the post-tax value of any vested but unexercised options. The values are calculated using a share price at 31 March 2013 of 
186.60 pence. These values do not include the value of the shares that will vest in June. 

Vittorio Colao
Andy Halford
Stephen Pusey

Goal as 
a % of 
salary
400%
300%
300%

Current % 
of salary
held
1,170%
609%
445%

% of 
goal 
achieved
292%
203%
148%

Number of  
equivalent shares
6,959,472
2,285,440
1,372,594

Value of  
shareholding 
(£m)
13.0
4.3
2.6

Date for goal 
to be 
achieved
July 2012
July 2010
June 2014

Collectively the Executive Committee including the executive directors own 17.8 million Vodafone shares, with a value of £33.3 million, whilst the 
full senior leadership team own approximately 43.7 million Vodafone shares with a value of £81.5 million at 31 March 2013.

Vodafone Group Plc Annual Report 2013 
 
 
 
73

Service contracts of executive directors
The Remuneration Committee has determined that after an initial term of up to two years executive directors’ contracts should thereafter have 
rolling terms and be terminable on no more than 12 months notice.

The table below summarises the key elements of their service contract:

Provision
Notice period
Remuneration

Termination payment

Non-competition

Vittorio Colao
Andy Halford
Stephen Pusey

Detailed items
12 months
Salary, pension and benefits
Company car or cash allowance
Participation in the GSTIP, GLTI and the employee share schemes
Up to 12 months salary
Entitlements under incentive plans and benefits that are consistent with the terms of such plans
During employment and for 12 months thereafter

Date of service agreement
27 May 2008
20 May 2005
1 June 2009

Additionally, all of the Company’s share plans contain provisions relating to a change of control. Outstanding awards and options would normally 
vest and become exercisable on a change of control to the extent that any performance condition has been satisfied. The Remuneration Committee 
may also decide that the extent to which an award will vest will be further reduced pro-rata to reflect the acceleration of vesting.

Fees retained for external non-executive directorships
Executive directors may hold positions in other companies as non-executive directors and retain the fees. Andy Halford is a non-executive director of 
Marks and Spencer Group plc and in accordance with Group policy he retained fees for the year of £17,500. Michel Combes also held positions at 
Assystem SA and ISS Group and, in accordance with Group policy, he retained fees for his services until he left Vodafone on 31 October 2012 of 
€14,315 from Assystem SA and DKK 233,333 from ISS Group (£38,474 in total). 

Cascade to senior management
The principles of the reward policy for executive directors are cascaded where appropriate throughout the organisation. Principles for the other 
members of the Executive Committee and large market CEOs, and members of the senior leadership team are set out below.

Executive Committee and large market CEOs
 a Total remuneration and base salary

Methodology consistent with that of the executive directors.

 a Annual bonus

The annual bonus is based on the same metrics. For those executives leading a region, performance on these metrics is measured at region 
level as well as Group level.

 a Long-term incentive

The long-term incentive is consistent with that which is offered to the executive directors including the performance metrics and the 
opportunity to invest in the GLTI to receive matching share awards. 

Senior leadership
 a Total remuneration and base salary

Methodology consistent with that of the executive directors.

 a Annual bonus

The annual bonus is based on the same metrics. For those senior leadership team members leading a local market, performance on these 
metrics is measured at local market level as well as Group level.

 a Long-term incentive

The long-term incentive is delivered partly in performance shares and partly in restricted shares. The performance shares vest based solely on 
Vodafone’s adjusted free cash flow performance over a three-year period. This is the same metric which governs vesting of the LTI offered to 
executive directors and executive committee members. 

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information74

Directors’ remuneration (continued)

The remuneration package for the 2014 financial year
The table below summarises the main components of the reward package for executive directors.

Base salary

Purpose and link to strategy 
 a To attract and retain the best talent. 

Operation 
 a Salaries are reviewed annually and fixed for 12 months 

commencing 1 July. Decision is influenced by:
 a level of skill, experience and scope of responsibilities 
of individual and business performance, economic 
climate and market conditions;

 a increases elsewhere within the Group; and
 a an external comparator group (which is used for 
reference purposes only) made up of companies 
of similar size and complexity to Vodafone, and is 
principally representative of the European top 
25 companies and a few other select companies 
relevant to the sector. The comparator group excludes 
any financial services companies.

Benefits

 a To aid retention and remain competitive 

 a Executive directors may choose to participate in the 

The cash payment or pension contribution is equal to 30% 

None.

No change during the year. 

Global Short-Term Incentive 
Plan (‘GSTIP’)

Global Long-Term Incentive 
Plan (‘GLTI’) base awards and 
co-investment awards (further 
details can be found on 
page 76).

within the market place.

defined contribution pension scheme or to receive a cash 
allowance in lieu of pension. 

 a Company car or cash allowance.
 a Private medical insurance.
 a Chauffeur services, where appropriate, to assist with 

their role.

 a To drive behaviour and communicate the key 

 a Bonus levels and the appropriateness of measures and 

priorities for the year.

 a To motivate employees and incentivise 

delivery of performance over the one-year 
operating cycle.

 a The three financial metrics are designed to 
both drive our growth strategies whilst also 
focusing on improving operating efficiencies. 
Measuring competitive performance with its 
heavy reliance on net promoter score means 
providing a great customer experience 
remains at the heart of what we do. 
 a To motivate and incentivise delivery 
of sustained performance over the  
long-term.

weightings are reviewed annually to ensure they 
continue to support our strategy.

 a Performance over the financial year is measured against 
stretching financial and non-financial performance 
targets set at the start of the financial year.

 a The annual bonus is paid in cash in June each year for 

performance over the previous financial year.

 a Award levels and the framework for determining vesting 
are reviewed annually to ensure they continue to support 
our strategy.

 a The Chief Executive’s full award will have a target face 

 a Performance over three financial years is 

The peer group has been 

value of 237.5% of base salary. The award for the other 

measured against stretching targets set at the 

expanded to include AT&T. 

executive directors will have a target face value of 210% 

beginning of the performance period.

 a To support and encourage greater 

 a Long-term incentive base awards consist of performance 

shareholder alignment through a high level 
of personal financial commitment.

 a The use of free cash flow as the principal 
performance measure ensures we apply 
prudent cash management and rigorous 
capital discipline to our investment decisions, 
whilst the use of TSR along with the three 
year performance period and the subsequent 
holding of vested shares means that we are 
focused on ensuring these decisions are 
value enhancing for our shareholders.

shares which are granted each year in June/July.
 a Individuals must co-invest Vodafone shares and hold 
them in trust for three years in order to receive the full 
target award.

 a Dividend equivalents are paid in cash after the 

vesting date.

 a All awards vest three years later based on Group 

operational and external performance.

of base salary.

 a Minimum vesting is zero times and maximum vesting is 

two measures:

three times the target award level.

 a To receive the full target award, executive directors must 

co-invest up to their annual gross salary. If they are 

unable to commit up to their annual gross salary, awards 

will be reduced accordingly, to a target base award of 

137.5% (CEO) and 110% (other executive directors). 

 a The awards that vest accrue cash dividend equivalents 

over the three year vesting period.

 a Awards vest to the extent performance conditions are 

satisfied over the three year period. 

 a Vesting is determined based on a matrix of 

 a adjusted free cash flow as our operational 

performance measure; and

 a relative TSR against a peer group of 

companies as our external performance 

measure.

Opportunity 

Performance metrics

Changes in year 

There are no proposed salary increases for any executive 

None.

directors during the 2014 financial year compared to a 

salary increase budget in the UK of 1.75%.

No change during the year. 

 a  Vittorio Colao £1,110,000

 a  Andy Halford £700,000

 a  Stephen Pusey £575,000 

of annual gross salary. From 6 April 2011 contributions into 

the defined contribution pension scheme were restricted 

to £50,000 per annum. Any residual of the 30% pension 

benefit is delivered as a cash allowance. 

 a £19,200 per annum.

 a £1,500 per annum

 a Bonuses can range from 0–200% of base salary, with 

 a Service revenue (25%);

100% paid for on-target performance. Maximum is only 

paid out for exceptional performance.

 a EBITDA (25%);

Weighting changed for 

adjusted free cash flow (20% to 

25%) and competitive 

performance assessment (30% 

to 25%) 

 a adjusted free cash flow (25%); and

 a competitive performance assessment (25%). 

This is an assessment encompassing both net 

promoter score and market share against the 

competitors in each of our markets.

Vodafone Group Plc Annual Report 2013 
The remuneration package for the 2014 financial year

The table below summarises the main components of the reward package for executive directors.

Base salary

 a To attract and retain the best talent. 

 a Salaries are reviewed annually and fixed for 12 months 

commencing 1 July. Decision is influenced by:

 a level of skill, experience and scope of responsibilities 

of individual and business performance, economic 

climate and market conditions;

 a increases elsewhere within the Group; and

 a an external comparator group (which is used for 

reference purposes only) made up of companies 

of similar size and complexity to Vodafone, and is 

principally representative of the European top 

25 companies and a few other select companies 

relevant to the sector. The comparator group excludes 

any financial services companies.

 a Company car or cash allowance.

 a Private medical insurance.

 a Chauffeur services, where appropriate, to assist with 

their role.

stretching financial and non-financial performance 

targets set at the start of the financial year.

 a The annual bonus is paid in cash in June each year for 

performance over the previous financial year.

Benefits

 a To aid retention and remain competitive 

 a Executive directors may choose to participate in the 

within the market place.

defined contribution pension scheme or to receive a cash 

allowance in lieu of pension. 

Global Short-Term Incentive 

 a To drive behaviour and communicate the key 

 a Bonus levels and the appropriateness of measures and 

Plan (‘GSTIP’)

priorities for the year.

weightings are reviewed annually to ensure they 

continue to support our strategy.

delivery of performance over the one-year 

 a Performance over the financial year is measured against 

 a To motivate employees and incentivise 

operating cycle.

 a The three financial metrics are designed to 

both drive our growth strategies whilst also 

focusing on improving operating efficiencies. 

Measuring competitive performance with its 

heavy reliance on net promoter score means 

providing a great customer experience 

remains at the heart of what we do. 

Global Long-Term Incentive 

Plan (‘GLTI’) base awards and 

 a To motivate and incentivise delivery 

of sustained performance over the  

 a Award levels and the framework for determining vesting 

are reviewed annually to ensure they continue to support 

co-investment awards (further 

long-term.

our strategy.

details can be found on 

page 76).

 a To support and encourage greater 

 a Long-term incentive base awards consist of performance 

shareholder alignment through a high level 

shares which are granted each year in June/July.

of personal financial commitment.

 a The use of free cash flow as the principal 

performance measure ensures we apply 

prudent cash management and rigorous 

capital discipline to our investment decisions, 

whilst the use of TSR along with the three 

year performance period and the subsequent 

holding of vested shares means that we are 

focused on ensuring these decisions are 

value enhancing for our shareholders.

 a Individuals must co-invest Vodafone shares and hold 

them in trust for three years in order to receive the full 

target award.

vesting date.

 a Dividend equivalents are paid in cash after the 

 a All awards vest three years later based on Group 

operational and external performance.

Purpose and link to strategy 

Operation 

Opportunity 

There are no proposed salary increases for any executive 
directors during the 2014 financial year compared to a 
salary increase budget in the UK of 1.75%.

 a  Vittorio Colao £1,110,000
 a  Andy Halford £700,000
 a  Stephen Pusey £575,000 

The cash payment or pension contribution is equal to 30% 
of annual gross salary. From 6 April 2011 contributions into 
the defined contribution pension scheme were restricted 
to £50,000 per annum. Any residual of the 30% pension 
benefit is delivered as a cash allowance. 
 a £19,200 per annum.
 a £1,500 per annum

 a Bonuses can range from 0–200% of base salary, with 

100% paid for on-target performance. Maximum is only 
paid out for exceptional performance.

 a The Chief Executive’s full award will have a target face 
value of 237.5% of base salary. The award for the other 
executive directors will have a target face value of 210% 
of base salary.

 a Minimum vesting is zero times and maximum vesting is 

three times the target award level.

 a To receive the full target award, executive directors must 
co-invest up to their annual gross salary. If they are 
unable to commit up to their annual gross salary, awards 
will be reduced accordingly, to a target base award of 
137.5% (CEO) and 110% (other executive directors). 
 a The awards that vest accrue cash dividend equivalents 

over the three year vesting period.

 a Awards vest to the extent performance conditions are 

satisfied over the three year period. 

75

Performance metrics

None.

Changes in year 

No change during the year. 

None.

No change during the year. 

 a Service revenue (25%);
 a EBITDA (25%);
 a adjusted free cash flow (25%); and
 a competitive performance assessment (25%). 
This is an assessment encompassing both net 
promoter score and market share against the 
competitors in each of our markets.

Weighting changed for 
adjusted free cash flow (20% to 
25%) and competitive 
performance assessment (30% 
to 25%) 

The peer group has been 
expanded to include AT&T. 

 a Performance over three financial years is 

measured against stretching targets set at the 
beginning of the performance period.
 a Vesting is determined based on a matrix of 

two measures:
 a adjusted free cash flow as our operational 

performance measure; and

 a relative TSR against a peer group of 

companies as our external performance 
measure.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
76

Directors’ remuneration (continued)

GLTI
The extent to which awards vest will continue to depend on two performance conditions:
 a underlying operational performance as measured by adjusted free cash flow; and
 a relative TSR against a peer group median.

Adjusted free cash flow
The free cash flow performance is based on a three year cumulative adjusted free cash flow figure. The definition of adjusted free cash flow is free 
cash flow excluding:
 a VZW income dividends;
 a the impact of any mergers, acquisitions and disposals;
 a certain material one-off tax settlements; and
 a foreign exchange rate movements over the performance period.

The cumulative adjusted free cash flow target and range for awards in the 2014, 2013, 2012 and 2011 financial years are shown in the table below:

Performance
Below threshold
Threshold
Target
Maximum

2014
 £bn
<12.4
12.4
14.4
16.4

2013 
£bn
<15.4
15.4
17.9
20.4

Vesting percentage 
2013–2014 awards
0%
50%
100%
150%

2012 
£bn
<16.7
16.7 
19.2 
21.7 

2011 
£bn
<18.0
18.0 
20.5 
23.0 

Vesting percentage 
2011–2012 awards
0%
50%
100%
200%

The target adjusted free cash flow level is set by reference to the Company’s three year plan and market expectations. The Remuneration 
Committee considers the targets to be critical to the Company’s long-term success and its ability to maximise shareholder value, and to be in line 
with the strategic goals of the Company. The Remuneration Committee also considers these targets to be sufficiently demanding with significant 
stretch where only outstanding performance will be rewarded with a maximum payout. 

TSR outperformance of a peer group median
We have a limited number of appropriate peers and this makes the measurement of a relative ranking system volatile. As such, the outperformance 
of the median of a peer group is felt to be the most appropriate TSR measure. The peer group for the performance condition for the 2014 financial 
year is:
 a AT&T
 a BT Group;
 a Deutsche Telekom;
 a France Telecom;
 a Telecom Italia;
 a Telefónica; and
 a Emerging market composite (consists of the average TSR performance of Bharti, MTN and Turkcell).

For awards made in the 2013, 2012 and 2011 financial years the peer group was the same other than for the inclusion of AT&T.

For awards made in the 2014, 2013, 2012 and 2011 financial years the relative TSR position will determine the performance multiplier. This will 
be applied to the adjusted free cash flow vesting percentage. There will be no multiplier until TSR performance exceeds median. Above median, 
the following table will apply (with linear interpolation between points):

Median
65th percentile
80th percentile (upper quintile)

Outperformance of peer group median
0.0% p.a.
4.5% p.a.
9.0% p.a.

Multiplier
No increase
1.5 times
2.0 times

Combined vesting matrix
The combination of the two performance measures for the award granted in the 2014 financial year gives a combined vesting matrix as follows:

Adjusted free cash flow measure 
Below threshold
Threshold
Target
Maximum

The combined vesting percentages are applied to the target number of shares granted.

Up to median
0%
50%
100%
150%

65th
0%
75%
150%
225%

TSR performance

80th
0%
100%
200%
300%

Vodafone Group Plc Annual Report 201377

Estimates of total future potential remuneration from 2014 pay packages
The tables below provide estimates of the potential future remuneration for each of the executive directors based on the remuneration opportunity 
granted in the 2014 financial year. Potential outcomes based on different performance scenarios are provided for each executive director.

The assumptions underlying each scenario are described below.

Fixed

On plan

Maximum

Consists of base salary, benefits and pension.
Base salary is latest known salary.
Benefits measured at benefits figure in single figure table on page 70.
Pension measured by applying cash in lieu rate of 30% of base salary against the latest known salary.
Pension
(£‘000)
333
210
173

Benefits
(£‘000)
Chief Executive 
30
Chief Financial Officer
35
21
Chief Technology Officer
Based on what a Director would receive if performance was in line with plan.
The target award opportunity for the GSTIP is 100% of base salary.
The target levels of performance for the GLTI are discussed in detail on page 76. We assumed that TSR performance was at 
median.
Two times the target award opportunity is payable under the GSTIP.
The maximum levels of performance for the GLTI are discussed in detail on page 76. We assumed that TSR performance was at 
or above the 80th percentile.

Total fixed
(£‘000)
1,473
945
769

Base
(£‘000)
1,110
700
575

All scenarios
 a Each executive is assumed to co-invest the maximum allowed under the GLTI, 100% of salary, and the GLTI award reflects this.

Vittorio Colao, Chief Executive 
£’000

   Salary and benefits  GSTIP  GLTI base award   GLTI matching award

Andy Halford, Chief Financial Officer
£’000

   Salary and benefits  GSTIP  GLTI base award   GLTI matching award

£6,755

31.1%

20.7%

£3,115

22.5%

22.5%

24.7%

30.3%

34.2%

14.0%

On-plan

Maximum

£945

Fixed

12,000

10,000

8,000

6,000

4,000

2,000

0

£11,601

28.7%

39.5%

19.1%

£5,219

21.3%

21.3%

On-plan

12.7%

Maximum

12,000

10,000

8,000

6,000

4,000

2,000

0

29.2%

28.2%

£1,473

Fixed

Stephen Pusey, Chief Technology Officer
£’000

   Salary and benefits  GSTIP  GLTI base award   GLTI matching award

12,000

10,000

8,000

6,000

4,000

2,000

0

£2,551

22.5%
22.5%

24.8%
30.1%

34.2%

13.9%

£5,541

31.1%

20.8%

On-plan

Maximum

£769

Fixed

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
78

Directors’ remuneration (continued)

Policy on non-executive directors
The remuneration of non-executive directors is reviewed annually by the Chairman following consultation with the Remuneration Committee 
Chairman. Our policy is to pay competitively for the role including consideration of the time commitment required. In this regard, the fees are 
benchmarked against a comparator group of the FTSE 15 companies. Following the 2013 review there will be no increases to the fees of 
non-executive directors. 

Position/role
Chairman1
Senior Independent Director
Non-executive director
Chairmanship of Audit and Risk Committee
Chairmanship of Remuneration Committee

Fee payable (£’000)  
From 1 April 2013
600
160
115
25
25

Note:
1  The Chairman’s fee also includes the fee for the Chairmanship of the Nominations and Governance Committee.

In addition, an allowance of £6,000 is payable each time a non-Europe based non-executive director is required to travel to attend Board and 
committee meetings to reflect the additional time commitment involved.

Details of each non-executive director’s remuneration for the 2013 financial year are included in the table on page 81.

Non-executive directors do not participate in any incentive or benefit plans. The Company does not provide any contribution to their pension 
arrangements. The Chairman is entitled to the use of a car and a driver whenever and wherever he is providing his services to or representing 
the Company.
Chairman and non-executive director service contracts
Non-executive directors are engaged on letters of appointment that set out their duties and responsibilities. The appointment of non-executive 
directors may be terminated without compensation. Non-executive directors are generally not expected to serve for a period exceeding nine years. 
For further information refer to “Nomination and Governance Committee” on page 60.

The terms and conditions of appointment of non-executive directors are available for inspection at the Company’s registered office during normal 
business hours and at the AGM (for 15 minutes prior to the meeting and during the meeting).

Renee James
Alan Jebson
Samuel Jonah
Gerard Kleisterlee
Omid Kordestani
Nick Land
Anne Lauvergeon
Luc Vandevelde
Anthony Watson
Philip Yea

Date of letter of 
appointment
1 January 2011
7 November 2006
9 March 2009
1 April 2011
27 February 2013
7 November 2006
20 September 2005
24 June 2003
6 February 2006
14 July 2005

Date of election/ 
re-election
AGM 2013
AGM 2013
AGM 2013
AGM 2013
AGM 2013
AGM 2013
AGM 2013
AGM 2013
AGM 2013
AGM 2013

Other considerations
In this section we include all other disclosures that are currently required by statute or good practice guidelines.

All-employee share plans
The executive directors are also eligible to participate in the all-employee plans.

Summary of plans
Sharesave
The Vodafone Group 2008 Sharesave Plan is an HM Revenue & Customs (‘HMRC’) approved scheme open to all staff permanently employed by 
a Vodafone Company in the UK as of the eligibility date. Options under the plan are granted at up to a 20% discount to market value. Executive 
directors’ participation is included in the option table on page 81.
Share Incentive Plan
The Vodafone Share Incentive Plan is an HMRC approved plan open to all staff permanently employed by a Vodafone Company in the UK. 
Participants may contribute up to a maximum of £125 per month (or 5% of salary if less) which the trustee of the plan uses to buy shares on their 
behalf. An equivalent number of shares are purchased with contributions from the employing company. UK-based executive directors are eligible 
to participate.

Dilution
All awards are made under plans that incorporate dilution limits as set out in the guidelines for share incentive schemes published by the Association 
of British Insurers. The current estimated dilution from subsisting executive awards is approximately 2.0% of the Company’s share capital at 31 March 
2013 (3.1% at 31 March 2012), whilst from all employee share awards it is approximately 0.3% (0.3% at 31 March 2012). This gives a total dilution of 
2.3% (3.4% at 31 March 2012).

Vodafone Group Plc Annual Report 201379

Funding
A mixture of newly issued shares, treasury shares and shares purchased in the market by the employee benefit trust are used to satisfy share-based 
awards. This policy is kept under review.

Audited information for executive directors
Remuneration for the year ended 31 March 2013
This table1 shows the remuneration of the executive directors during the year in the currently prescribed format. The table on page 70 includes a 
value for GLTI payments. 

Salary/fees

GSTIP3

Cash in lieu of GLTI dividends

Cash in lieu of pension 

Benefits /other4
Total

Vittorio Colao

Andy Halford 

Michel Combes 

Stephen Pusey 

2013
£’000

1,110

731

1,961

333

30
4,165

2012 
£’000

1,099

1,037

545

330

24
3,035

2013
£’000

700

461

1,291

210

35
2,697

2012 
£’000

700

654

333

210

30
1,927

20132
£’000

461

461

1,016

138

16
2,092

2012 
£’000

785

728

326

236

2013
£’000

575

379

733

173

2012 
£’000

569

537

110

171

25
2,100

21
1,881

21
1,408

Notes:
1  The information in this table is audited.
2  Michel Combes’ payments for the 2013 financial year are based on his employment which ended 31 October 2012.
3  Payments are made in June following the end of the financial year.
4 

Includes amounts in respect of cost of living allowance, private healthcare and car allowance.

The aggregate remuneration we paid to our Executive Committee (other than our executive directors) for services for the year ended 31 March 2013 
is set out below. The number of Executive Committee members increased by two during the year.

Salaries/fees
GSTIP1
Cash in lieu of GLTI dividends
Cash in lieu of pension
Benefits/other
Total

2013 
£’000
3,916
2,987
3,037
871
1,096
11,907

2012 
£’000
2,822
2,758
490
747
169
6,986

Note:
1  The GSTIP figure comprises the incentive scheme information for the Executive Committee members on an equivalent basis to that disclosed for executive directors at the beginning of the report. Details of share incentives 

awarded to directors and other members of the Executive Committee are included in footnotes to “Directors’ interests in the shares of the Company – Long-term incentives” on page 80.

Pensions
Vittorio Colao, Andy Halford and Stephen Pusey take a cash allowance of 30% of base salary in lieu of pension contributions.

The Executive Committee, including the executive directors, are provided benefits in the event of death in service. They also have an entitlement 
under a long-term disability plan from which two-thirds of base salary, up to a maximum benefit determined by the insurer, would be provided until 
normal retirement date.

Pension benefits earned by the director in the year ended 31 March 2013 were:

Andy Halford

Total accrued benefit 
at 31 March 20131
£’000
19.6

Change in accrued
 benefit over the year1
£’000
0.9

Transfer value at 31
March 20122
£’000
846.9

Transfer value at 31
March 20132
£’000
907.6

Change in transfer 
value over year less 
member 
contributions 
£’000
60.7

Change in accrued 
benefit in excess of
inflation3
£’000
0.4

Transfer value of 
change in accrued 
benefit net of 
member 
contributions 
£’000
20.8

Employer allocation/ 
contribution to 
defined contribution 
plans 
£’000
–

Notes:
1  Andy Halford took the opportunity to take early retirement from the pension scheme due to the closure of the scheme on 31 March 2010 (aged 51 years). In accordance with the scheme rules, his accrued pension at this date 
was reduced with an early retirement factor for four years to reflect the fact that his pension is being paid before age 55 and is therefore expected to be paid out for a longer period of time. In addition, Andy Halford exchanged 
part of his early retirement pension at 31 March 2010 for a tax-free cash lump sum of £118,660. The pension in payment at 31 March 2010 was £17,800 per year. The pension increased on 1 April 2011 and 1 April 2012 by 5%, in 
line with the scheme rules, to £19,624 per year from 1 April 2012 as shown above. No member contributions are payable as Andy Halford is in receipt of his pension.

2  The transfer value at 31 March 2013 has been calculated on the basis and methodology set by the trustees after taking actuarial advice, as set out in the papers entitled “Calculation of cash equivalent transfer values” dated 
January 2011 and “Sex-specific actuarial factor” dated March 2011. No director elected to pay additional voluntary contributions. The transfer value disclosed above does not represent a sum paid or payable to the individual 
director. Instead it represents a potential liability of the pension scheme.
Inflation has been taken as the increase in the retail price index over the year to 30 September 2012 of 2.6%.

3 

In respect of the Executive Committee, the Group has made aggregate contributions of £99,000 (2012: £100,000) into defined contribution 
pension schemes.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information80

Directors’ remuneration (continued)

Directors’ interests in the shares of the Company – long-term incentives
Performance shares
GLTI conditional share awards granted to executive directors for the relevant financial years are shown below. It is important to note that the 
figures shown in the first two columns represent the maximum amount which could vest at the end of the relevant three year performance period. 
In order to participate in these plans, executives have had to invest personal shares with a combined value of: £3,853,074 (Vittorio Colao); £1,298,585 
(Andy Halford); and £1,181,654 (Stephen Pusey). The total value is calculated using the closing trade share price on 31 March 2013 of 186.6 pence.

Total interest in 
performance shares 
at 1 April 2012  
or date of 
appointment

Shares  
conditionally 
awarded  
during the 2013
financial year1

Shares  
forfeited  
during  
the 2013 
financial year2

Shares  
vested during  
the 2013 
financial year2

Total interest  
in performance 
shares at  
31 March 2013

Number of shares

Number of shares

Number of shares

Number of shares

Number of shares

Vittorio Colao
2009 – Base award
2009 – Co-investment award
2010 – Base award
2010 – Co-investment award
2011 – Base award
2011 – Co-investment award
2012 – Base award
2012 – Co-investment award
Total

Andy Halford
2009 – Base award
2009 – Co-investment award
2010 – Base award
2010 – Co-investment award
2011 – Base award
2011 – Co-investment award
2012 – Base award
Total

Michel Combes3
2009 – Base award
2009 – Co-investment award
2010 – Base award
2010 – Co-investment award
2011 – Base award
2011 – Co-investment award
Total

Stephen Pusey
2009 – Base award
2009 – Co-investment award
2010 – Base award
2010 – Co-investment award
2011 – Base award
2011 – Co-investment award
2012 – Base award
2012 – Co-investment award
Total

4,564,995
1,817,866
4,097,873
2,980,271
3,740,808
2,720,588
–
–
19,922,401

2,524,934
1,676,756
2,154,750
1,958,863
1,887,254
756,036
–
10,958,593

2,771,771
533,854
2,370,225
1,144,116
2,129,901
876,531
9,826,398

1,872,818
510,879
1,693,018
571,097
1,550,245
612,745
–
–
6,810,802

–
–
–
–
–
–
2,552,257
1,958,823
4,511,080

–
–
–
–
–
–
1,287,625
1,287,625

–
–
–
–
–
–
–
–
– 

–
–
–
–
–
–
–
–

(4,564,995)
(1,817,866)
–
–
–
–
–
–

–
–
4,097,873
2,980,271
3,740,808
2,720,588
2,552,257
1,958,823
(6,382,861) 18,050,620

(2,524,934)
(1,676,756)
–
–
–
–
–
(4,201,690)

–
–
2,154,750
1,958,863
1,887,254
756,036
1,287,625
8,044,528

Market  
price at date  
awards  
granted

Pence

117.47
117.47
142.94
142.94
163.20
163.20
179.40
179.40

Vesting date

Jun 2012
Jun 2012
Jun 2013
Jun 2013
Jun 2014
Jun 2014
Jul 2015
Jul 2015 

117.47
117.47
142.94
142.94
163.20
163.20
179.40

Jun 2012
Jun 2012
Jun 2013
Jun 2013
Jun 2014
Jun 2014
Jul 2015

Total value

£’000

–
–
7,646,631
5,561,186
6,980,348
5,076,617
4,762,512
3,655,164
33,682,458

–
–
4,020,764
3,655,238
3,521,616
1,410,763
2,402,708
15,011,089

–
–
–
–
–
–
–

–
–
(2,370,225)
(1,144,116)
(2,129,901)
(876,531)
(6,520,773)

(2,771,771)
(533,854)
–
–
–
–
(3,305,625)

–
–
–
–
–
–
–

117.47
117.47
142.94
142.94
163.20
163.20

Jun 2012
Jun 2012
Jun 2013
Jun 2013
Jun 2014
Jun 2014

–
–
–
–
–
–
–

–
–
–
–
–
–
1,057,692
1,014,705
2,072,397

–
–
–
–
–
–
–
–
–

(1,872,818)
(510,879)
–
–
–
–
–
–
(2,383,697)

–
–
1,693,018
571,097
1,550,245
612,745
1,057,692
1,014,705
6,499,502

–
–
3,159,172
1,065,667
2,892,757
1,143,382
1,973,653
1,893,440
12,128,071

117.47
117.47
142.94
142.94
163.20
163.20
179.40
179.40

Jun 2012
Jun 2012
Jun 2013
Jun 2013
Jun 2014
Jun 2014
Jul 2015
Jul 2015

Notes:
1  The awards were granted during the year under the Vodafone Global Incentive Plan (‘GIP’) using the closing share price on the day before the grant which was 179.40 pence. These awards have a performance period running 

from 1 April 2012 to 31 March 2015. The performance conditions are a matrix of adjusted free cash flow performance and relative TSR. The vesting date will be in June 2015.

2  Shares granted on 30 June 2009 vested on 30 June 2012. The performance conditions on these awards were a matrix of adjusted free cash flow performance and relative TSR, and the resulting vesting was 100% of maximum. 

The share price on the vesting date was 179.25 pence.
3  Michel Combes was employed until 31 October 2012.

The aggregate number of shares conditionally awarded during the year to the Executive Committee, other than the executive directors, was 
13,360,023 shares. The performance and vesting conditions on the shares awarded in the year are based on a matrix of adjusted free cash flow 
performance and relative TSR.

Vodafone Group Plc Annual Report 201381

Share options
No share options have been granted to directors during the year. The following information summarises the executive directors’ options under the 
Vodafone Group 2008 Sharesave Plan (‘SAYE’), the Vodafone Group Plc 1999 Long-Term Stock Incentive Plan (‘LTSIP’) and the Vodafone GIP. HMRC 
approved awards may be made under all of the schemes mentioned. No other directors have options under any of these schemes.

Options under the Vodafone Group 2008 Sharesave Plan were granted at a discount of 20% to the market value of the shares at the time of the 
grant. No other options may be granted at a discount.

At  
1 April 2012  
or date of 
appointment

Number 
of shares

Options  
granted  
during the  
2013 financial 
year

Number  
of shares

Options  
exercised  
during the  
2013 financial year

Options  
lapsed  
during the  
2013 financial 
year

Number  
of shares

Number  
of shares

Grant date

Vittorio Colao
GIP
GIP2
SAYE
Total

Andy Halford
LTSIP
GIP2
SAYE
SAYE 
Total

Michel Combes3
SAYE
Total

Stephen Pusey
GIP
GIP2
SAYE
Total

Nov 2006 3,472,975
Jul 2007 3,003,575
16,568
Jul 2009
6,493,118

–
–
–
–

(3,472,975)
–
–
(3,472,975)

Jul 2005 1,291,326
Jul 2007 2,295,589
9,669
Jul 2009
–
Jul 2012
3,596,584

–
(1,291,326)
–
–
–
(9,669)
–
6,233
 6,233 (1,300,995)

Jul 2009

9,669
9,669

Sep 2006 1,034,259
947,556
Jul 2007
9,669
Jul 2009
1,991,484

–
–

–
–
–
–

(9,669)
(9,669)

–
–
(9,669)
(9,669)

–
–
–
–

–
–
–
–
–

–
–

–
–
–
–

Options  
held at  
31 March 2013

Number 
of shares

–
3,003,575
16,568
3,020,143

 –
2,295,589
 –
6,233
2,301,822

 –
 –

1,034,259
947,556
–
1,981,815

Option price

Pence1

Date from  
which 
exercisable

Market  
price on  
exercise

Expiry date

Pence

135.50 Nov 2009 Nov 2016
167.80
Jul 2017
Jul 2010
93.85 Sep 2014 Feb 2015

177.53
–
–

Jul 2015
Jul 2008
145.25
167.80
Jul 2017
Jul 2010
93.85 Sep 2012 Feb 2013
144.37 Sep 2015 Feb 2016

177.41
–
161.15
–

93.85 Sep 2012 Feb 2013

167.60

113.75 Sep 2009 Aug 2016
167.80
Jul 2017
Jul 2010
93.85 Sep 2012 Feb 2013

–
–
170.35

Notes:
1  The closing trade share price on 31 March 2013 was 186.60 pence. The highest trade share price during the year was 191.75 pence and the lowest price was 154.20 pence.
2  The performance condition on these options is a three year cumulative growth in adjusted earnings per share. The options vested at 100% on 24 July 2010.
3  Michel Combes was employed until 31 October 2012.

Audited information for non-executive directors serving during the year ended 31 March 2013 

Salary/fees

2012 
£’000

2013 
£’000

Benefits1

2012 
£’000

Chairman

Gerard Kleisterlee2

Senior Independent Director

Luc Vandevelde
Non-executive directors

Renee James3
Alan Jebson3
Samuel Jonah3
Omid Kordestani
Nick Land
Anne Lauvergeon
Anthony Watson
Philip Yea

2013 
£’000

600

154

151
151
157
10
140
115
115
115

438

140

139
145
139
–
140
115
115
115

Former non-executive directors

Sir John Bond (retired 26 July 2011)
Sir John Buchanan (retired 24 July 2012)

Total

–
58
1,766

200
175
1,861

Notes:
1  An explanation of these benefits can be found on page 82. 
2  The figure shown in 2012 is comprised of his part-year compensation as a non-executive director and part-year compensation as Chairman.
3  Salary/fees include an additional allowance of £6,000 per meeting for directors based outside of Europe. 

56

12

83
55
52
–
–
7
–
–

–
–
265

46

20

56
35
23
–
–
4
–
–

1
–
185

2013 
£’000

656

166

234
206
209
10
140
122
115
115

Total

2012 
£’000

484 

160

195
180
162
–
140
119
115
115

–
58
2,031

201
175
2,046

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information82

Directors’ remuneration (continued)

Vodafone has been advised that for non-executive directors who are based overseas, any travel expenses in relation to attending board meetings 
should be included as a benefit. The table on page 81 now includes these travel expenses for both the 2012 and 2013 financial years. 

Beneficial interests
The beneficial interests of directors and their connected persons in the ordinary shares of the Company, which includes interests in the Vodafone 
Share Incentive Plan, but which excludes interests in the Vodafone Group share option schemes, and the Vodafone Group short-term or long-term 
incentives, are shown below:

Vittorio Colao
Andy Halford
Stephen Pusey
Renee James
Alan Jebson
Samuel Jonah
Gerard Kleisterlee
Omid Kordestani1
Nick Land
Anne Lauvergeon
Luc Vandevelde
Anthony Watson
Philip Yea

20 May 2013
6,813,283
2,174,686
1,132,019
50,000
82,340
55,350
109,552
–
35,000
29,922
91,563
115,000
61,249

31 March 2013
6,813,283
2,174,426
1,132,019
50,000
82,340
55,350
109,552
–
35,000
29,922
91,563
115,000
61,249

1 April 2012 or date of appointment
3,354,896
2,527,649
698,264
50,000
82,340
55,350
100,000
–
35,000
28,936
90,478
115,000
61,249

Note:
1  Omid Kordestani was appointed to the Board on 1 March 2013.

At 31 March 2013 and during the period from 1 April 2013 to 20 May 2013, no director had any interest in the shares of any subsidiary company. 
Other than those individuals included in the table above who were Board members at 31 March 2013, members of the Group’s Executive Committee 
at 31 March 2013 had an aggregate beneficial interest in 7,728,527 ordinary shares of the Company. At 20 May 2013 the directors had an aggregate 
beneficial interest in 10,749,964 ordinary shares of the Company and the Executive Committee members had an aggregate beneficial interest in 
7,925,243 ordinary shares of the Company, which includes the addition of a new Executive Committee member appointed after 31 March 2013. 
None of the directors or the Executive Committee members had an individual beneficial interest amounting to greater than 1% of the Company’s 
ordinary shares.

Interests in share options of the Company
At 20 May 2013 there had been no change to the directors’ interests in share options from 31 March 2013 (see page 81).

Other than those individuals included in the table above, at 20 May 2013 members of the Group’s Executive Committee held options for 2,592,271 
ordinary shares at prices ranging from 115.3 pence to 167.8 pence per ordinary share, with a weighted average exercise price of 162.2 pence per 
ordinary share exercisable at dates ranging from July 2008 to July 2017. 

Renee James, Alan Jebson, Samuel Jonah, Gerard Kleisterlee, Omid Kordestani, Nick Land, Anne Lauvergeon, Luc Vandevelde, Anthony Watson and 
Philip Yea held no options at 20 May 2013. 

Directors’ interests in contracts
None of the current directors had a material interest in any contract of significance to which the Company or any of its subsidiaries was a party 
during the financial year.

Luc Vandevelde
On behalf of the Board

21 May 2013

Vodafone Group Plc Annual Report 2013Contents

Page
84 

85	

86	
88	

90	

90 
90 

92 

94 

96 
98	

98 
98 
100 
101 

102 
103 

 Directors’ statement 
of responsibility
	Audit	report	on	internal	control	
over	financial	reporting
Critical	accounting	estimates
	Audit	report	on	the	consolidated	
financial	statements
	Consolidated	financial	statements	
and	financial	commentary†
 Consolidated income statement 
 Consolidated statement 
of comprehensive income
 Consolidated statement 
of financial position
 Consolidated statement of changes 
in equity 
 Consolidated statement of cash flows
	Notes	to	the	consolidated	
financial statements:
1. Basis of preparation
2.  Significant accounting policies
3. Operating profit
4.  Directors and key management 

compensation 

5. Employees
6.  Investment income and financing 

costs
7. Taxation
104 
8. Earnings per share
107 
107 
9. Equity dividends 
108  10. Intangible assets
109  11. Acquisitions and disposals
111  12. Impairment review 
115  13.  Property, plant and equipment
116  14. Investments in joint ventures
117  15. Investments in associates
117  16. Other investments
118  17. Trade and other receivables
119  18. Trade and other payables
120  19. Provisions
121  20. Commitments
121  21. Contingent liabilities
123  22.  Reconciliation of net cash flow from 

operating activities 
123  23. Cash and cash equivalents
124  24. Borrowings 
128  25. Called up share capital
128  26. Subsequent events

83

Page
129	

	Financial	statement	
note	appendices:

129  A1. Significant accounting policies
136  A2. Segment analysis
140  A3. Inventory 
140  A4. Share-based payments
142  A5. Post employment benefits 
144  A6.  Capital and financial risk 
management

148  A7. Related party transactions 
149  A8. Principal subsidiaries
150  A9.  Subsidiaries exempt from audit
151	

	Other	unaudited	
financial	information:
 Prior year operating results

151 
155  Liquidity and capital resources
159	

160	

161	

161 
161 
163 
163 
163 
163 
164 
164 
164 

	Audit	report	on	the	Company	
financial	statements	
	Company	financial	statements	
of Vodafone	Group	Plc
	Notes	to	the	Company	
financial statements:
1. Basis of preparation
2.  Significant accounting policies
3. Fixed assets
4. Debtors
5. Other investments
6. Creditors
7. Share capital
8. Share-based payments
9.  Reserves and reconciliation 
of movements in equity 
shareholders’ funds

165  10. Equity dividends
165  11. Contingent liabilities

Reporting	our	financial	performance
This year we have changed the format of our consolidated financial statements, with the aim 
of making them clear and easier to follow. 

On pages 90 to 97 we have created an integrated financial review, combining a commentary 
on items within the primary financial statements. 

We have changed the order of the footnotes to help with the flow of information, focusing 
on areas that we feel are key to understanding our business. Additional information that we are 
required to disclose by accounting standard or regulation has been moved to appendices. 
In addition, each footnote now begins with a simple introduction outlining the purpose 
of the note. 

We hope this format makes it easier for you to navigate to the information that is important to you.

†  The financial commentary on pages 91, 93, 95 and 97 form part of the business review and 

are unaudited. 

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information84

Directors’	statement	of	responsibility

Financial statements and accounting records
Company law of England and Wales requires the directors to prepare 
financial statements for each financial year which give a true and fair 
view of the state of affairs of the Company and of the Group at the end 
of the financial year and of the profit or loss of the Group for that period. 
In preparing those financial statements the directors are required to:
 a select suitable accounting policies and apply them consistently;
 a make judgements and estimates that are reasonable and prudent;
 a state whether the consolidated financial statements have been 
prepared in accordance with International Financial Reporting 
Standards (‘IFRS’) as issued by the International Accounting Standards 
Board (‘IASB’), in accordance with IFRS as adopted for use in the 
EU and Article 4 of the EU IAS Regulations; 

 a state for the Company financial statements whether applicable 

UK accounting standards have been followed; and

 a prepare the financial statements on a going concern basis unless 

it is inappropriate to presume that the Company and the Group will 
continue in business.

The directors are responsible for keeping proper accounting records 
which disclose with reasonable accuracy at any time the financial 
position of the Company and of the Group and to enable them to ensure 
that the financial statements comply with the Companies Act 2006 
and Article 4 of the EU IAS Regulation. They are also responsible for the 
system of internal control, for safeguarding the assets of the Company 
and the Group and, hence, for taking reasonable steps for the prevention 
and detection of fraud and other irregularities.
Directors’ responsibility statement
The Board confirms to the best of its knowledge:
 a the consolidated financial statements, prepared in accordance with 
IFRS as issued by the IASB and IFRS as adopted by the EU, give a true 
and fair view of the assets, liabilities, financial position and profit 
or loss of the Group; and

 a the directors’ report includes a fair review of the development and 

performance of the business and the position of the Group together 
with a description of the principal risks and uncertainties that it faces.

The directors are responsible for preparing the annual report 
in accordance with applicable law and regulations. Having taken advice 
from the Audit and Risk Committee, the Board considers the report and 
accounts, taken as a whole, as fair, balanced and understandable and 
that it provides the information necessary for shareholders to assess the 
Company’s performance, business model and strategy. 

Neither the Company nor the directors accept any liability to any person 
in relation to the annual report except to the extent that such liability 
could arise under English law. Accordingly, any liability to a person who 
has demonstrated reliance on any untrue or misleading statement 
or omission shall be determined in accordance with section 90A and 
schedule 10A of the Financial Services and Markets Act 2000.
Disclosure of information to auditor
Having made the requisite enquiries, so far as the directors are aware, 
there is no relevant audit information (as defined by section 418(3) of the 
Companies Act 2006) of which the Company’s auditor is unaware and 
the directors have taken all the steps they ought to have taken to make 
themselves aware of any relevant audit information and to establish that 
the Company’s auditor is aware of that information.
Going concern
After reviewing the Group’s and Company’s budget for the next financial 
year, and other longer term plans, the directors are satisfied that, at the 
time of approving the financial statements, it is appropriate to adopt 
the going concern basis in preparing the financial statements. Further 
detail is included within “Commentary on the consolidated statement 
of cash flows” on page 97, notes 24 and A6 to the consolidated financial 
statements, and “Liquidity and capital resources” on pages 155 to 158 
which include disclosure in relation to the Group’s objectives, policies 
and processes for managing its capital; its financial risk management 
objectives; details of its financial instruments and hedging activities; 
and its exposures to credit risk and liquidity risk.

Management’s report on internal control  
over financial reporting
As required by section 404 of the Sarbanes-Oxley Act management 
is responsible for establishing and maintaining adequate internal control 
over financial reporting for the Group. The Group’s internal control over 
financial reporting includes policies and procedures that:
 a pertain to the maintenance of records that, in reasonable detail, 

accurately and fairly reflect transactions and dispositions of assets;

 a are designed to provide reasonable assurance that transactions 
are recorded as necessary to permit the preparation of financial 
statements in accordance with IFRS, as adopted by the EU and IFRS 
as issued by the IASB, and that receipts and expenditures are being 
made only in accordance with authorisation of management and the 
directors of the Company; and 

 a provide reasonable assurance regarding prevention or timely detection 
of unauthorised acquisition, use or disposition of the Group’s assets that 
could have a material effect on the financial statements. 

Any internal control framework, no matter how well designed, has inherent 
limitations including the possibility of human error and the circumvention 
or overriding of the controls and procedures, and may not prevent or detect 
misstatements. Also projections of any evaluation of effectiveness to future 
periods are subject to the risk that controls may become inadequate 
because of changes in conditions or because the degree of compliance 
with the policies or procedures may deteriorate.

Management has assessed the effectiveness of the internal control 
over financial reporting at 31 March 2013 based on the Internal Control 
– Integrated Framework, issued by the Committee of Sponsoring 
Organizations of the Treadway Commission (‘COSO’). Based 
on management’s assessment management has concluded that the 
internal control over financial reporting was effective at 31 March 2013.

The assessment excluded the internal controls over financial reporting 
relating to Cable & Wireless Worldwide plc (‘CWW’) because it became 
a subsidiary during the year as described in note 11 to the consolidated 
financial statements. CWW will be included in the Group’s assessment 
at 31 March 2014. 

Key sub-totals that result from the consolidation of CWW, whose internal 
controls have not been assessed, are total assets of £2,877 million, 
net assets of £1,315 million, revenue of £1,234 million and loss for the 
financial year of £151 million.

Management has also excluded from its assessment the internal control 
over financial reporting of entities which are accounted for under the 
equity method, including Verizon Wireless (‘VZW’), because the Group 
does not have the ability to dictate or modify the controls at these 
entities and does not have the ability to assess, in practice, the controls 
at these entities. Accordingly, the internal controls of these entities, 
which contributed a net profit of £6,477 million (2012: £4,963 million) 
to the profit for the financial year, have not been assessed, except relating 
to controls over the recording of amounts relating to the investments 
that are recorded in the Group’s consolidated financial statements.

During the period covered by this document there were no changes 
in the Group’s internal control over financial reporting that have 
materially affected or are reasonably likely to materially affect the 
effectiveness of the internal controls over financial reporting.

The Group’s internal control over financial reporting at 31 March 2013 
has been audited by Deloitte LLP, an independent registered public 
accounting firm who also audit the Group’s consolidated financial 
statements. Their audit report on internal control over financial 
reporting is on page 85.

By Order of the Board

Rosemary	Martin
Company Secretary
21 May 2013

Vodafone Group Plc Annual Report 2013Audit	report	on	internal	control	over	financial	reporting

85

Because of the inherent limitations of internal control over financial 
reporting, including the possibility of collusion or improper 
management override of controls, material misstatements due to error 
or fraud may not be prevented or detected on a timely basis. Also, 
projections of any evaluation of the effectiveness of the internal control 
over financial reporting to future periods are subject to the risk that the 
controls may become inadequate because of changes in conditions, 
or that the degree of compliance with the policies or procedures 
may deteriorate.

In our opinion, the Group maintained, in all material respects, effective 
internal control over financial reporting as of 31 March 2013, based 
on the criteria established in Internal Control – Integrated Framework 
issued by the Committee of Sponsoring Organizations of the 
Treadway Commission.

We have also audited, in accordance with the standards of the Public 
Company Accounting Oversight Board (United States), the consolidated 
financial statements of the Group as of and for the year ended 31 March 
2013 prepared in conformity with International Financial Reporting 
Standards (‘IFRS’) as adopted by the European Union and IFRS 
as issued be the International Accounting Standards Board. Our report 
dated 21 May 2013 expressed an unqualified opinion on those 
financial statements.

Deloitte	LLP
London 
United Kingdom

21 May 2013

Please refer to our Form 20-F to be filed with the Securities and Exchange Commission 
in June 2013 for the audit opinion over the consolidated financial statements of the 
Group as of 31 March 2013 and 2012 and for each of the three years in the period 
ended 31 March 2013 issued in accordance with the standards of the Public Company 
Accounting Oversight Board (United States).

Report of independent registered public accounting 
firm to the members of Vodafone Group Plc 
We have audited the internal control over financial reporting 
of Vodafone Group Plc and subsidiaries and applicable joint ventures 
(the “Group”) as of 31 March 2013, based on criteria established 
in Internal Control – Integrated Framework issued by the Committee 
of Sponsoring Organizations of the Treadway Commission. As described 
in management’s report on internal control over financial reporting, 
management excluded from its assessment the internal control over 
financial reporting at Cable & Wireless Worldwide plc, which became 
a subsidiary during the year and which accounted for £2,877 million 
of total assets, £1,315 million of net assets, £1,234 million of revenue 
and £151 million of loss for the financial year of the consolidated 
financial statements amounts as of and for the year ended 31 March 
2013. Accordingly our audit did not include the internal control over 
financial reporting at Cable & Wireless Worldwide plc. Additionally 
management is not required to evaluate the internal control over 
financial reporting of those entities that are accounted for under the 
equity method, including Verizon Wireless, because the Group does 
not have the ability to dictate or modify controls at these entities and 
does not have the ability to assess, in practice, the controls at these 
entities. Accordingly, the internal control over financial reporting 
of these entities, which contributed a net profit of £6,477 million to the 
profit for the financial year has not been assessed, except relating to the 
Group’s controls over the recording and related disclosures of amounts 
relating to investments that are recorded in the consolidated 
financial statements.

The Group’s management is responsible for maintaining effective 
internal control over financial reporting and for its assessment of the 
effectiveness of internal control over financial reporting, included 
in the accompanying management’s report on internal control over 
financial reporting. Our responsibility is to express an opinion on the 
Group’s internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public 
Company Accounting Oversight Board (United States). Those standards 
require that we plan and perform the audit to obtain reasonable 
assurance about whether effective internal control over financial 
reporting was maintained in all material respects. Our audit included 
obtaining an understanding of internal control over financial reporting, 
assessing the risk that a material weakness exists, testing and evaluating 
the design and operating effectiveness of internal control based on the 
assessed risk, and performing such other procedures as we considered 
necessary in the circumstances. We believe that our audit provides 
a reasonable basis for our opinion.

A company’s internal control over financial reporting is a process 
designed by, or under the supervision of, the company’s principal 
executive and principal financial officers, or persons performing 
similar functions, and effected by the company’s board of directors, 
management, and other personnel to provide reasonable assurance 
regarding the reliability of financial reporting and the preparation 
of financial statements for external purposes in accordance with 
generally accepted accounting principles. A company’s internal 
control over financial reporting includes those policies and procedures 
that (1) pertain to the maintenance of records that, in reasonable 
detail, accurately and fairly reflect the transactions and dispositions 
of the assets of the company; (2) provide reasonable assurance that 
transactions are recorded as necessary to permit preparation of financial 
statements in accordance with generally accepted accounting 
principles, and that receipts and expenditures of the company are 
being made only in accordance with authorisations of management 
and directors of the company; and (3) provide reasonable assurance 
regarding prevention or timely detection of unauthorised acquisition, 
use, or disposition of the company’s assets that could have a material 
effect on the financial statements.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information86

Critical	accounting	estimates

The Group prepares its consolidated financial statements in accordance 
with IFRS as issued by the IASB and IFRS as adopted by the EU, 
the application of which often requires judgements to be made by 
management when formulating the Group’s financial position and 
results. Under IFRS, the directors are required to adopt those accounting 
policies most appropriate to the Group’s circumstances for the purpose 
of presenting fairly the Group’s financial position, financial performance 
and cash flows. 

Recognition	of	deferred	tax	assets
The recognition of deferred tax assets is based upon whether it is more 
likely than not that sufficient and suitable taxable profits will be available 
in the future against which the reversal of temporary differences can 
be deducted. To determine the future taxable profits, reference is made 
to the latest available profit forecasts. Where the temporary differences 
are related to losses, relevant tax law is considered to determine the 
availability of the losses to offset against the future taxable profits. 

In determining and applying accounting policies, judgement is often 
required in respect of items where the choice of specific policy, 
accounting estimate or assumption to be followed could materially 
affect the reported results or net asset position of the Group; it may later 
be determined that a different choice would have been more appropriate.

Management considers that certain accounting estimates and 
assumptions relating to revenue, taxation, business combinations, 
intangible assets (goodwill and finite lived assets), property, plant and 
equipment, provisions and contingent liabilities, and impairment are its 
critical accounting estimates.

A discussion of these critical accounting estimates is provided 
below and should be read in conjunction with the disclosure of the 
Group’s significant IFRS accounting policies provided in note A2 to the 
consolidated financial statements. 

Management has discussed its critical accounting estimates and 
associated disclosures with the Company’s Audit and Risk Committee.

Revenue recognition 
Arrangements	with	multiple	deliverables
In revenue arrangements including more than one deliverable, 
the deliverables are assigned to one or more separate units 
of accounting and the arrangement consideration is allocated to each 
unit of accounting based on its relative fair value.

Determining the fair value of each deliverable can require complex 
estimates due to the nature of the goods and services provided. 
The Group generally determines the fair value of individual elements 
based on prices at which the deliverable is regularly sold on a standalone 
basis after considering volume discounts where appropriate.

Gross	versus	net	presentation
When deciding the most appropriate basis for presenting revenue 
or costs of revenue, both the legal form and substance of the agreement 
between the Group and its business partners are reviewed to determine 
each party’s respective role in the transaction.

Where the Group’s role in a transaction is that of principal, revenue 
is recognised on a gross basis. This requires revenue to comprise 
the gross value of the transaction billed to the customer, after trade 
discounts, with any related expenditure charged as an operating cost.

Where the Group’s role in a transaction is that of an agent, revenue 
is recognised on a net basis with revenue representing the margin earned.

Taxation 
The Group’s tax charge on ordinary activities is the sum of the total current 
and deferred tax charges. The calculation of the Group’s total tax charge 
necessarily involves a degree of estimation and judgement in respect 
of certain items whose tax treatment cannot be finally determined 
until resolution has been reached with the relevant tax authority or, 
as appropriate, through a formal legal process. The final resolution of some 
of these items may give rise to material profits, losses and/or cash flows.

The complexity of the Group’s structure makes the degree of estimation 
and judgement more challenging. The resolution of issues is not 
always within the control of the Group and it is often dependent on the 
efficiency of the legal processes in the relevant taxing jurisdictions 
in which the Group operates. Issues can, and often do, take many years 
to resolve. Payments in respect of tax liabilities for an accounting period 
are made by payments on account and on the final resolution of open 
items. As a result there can be substantial differences between the tax 
charge in the consolidated income statement and tax payments.

Significant items on which the Group has exercised accounting 
judgement include recognition of deferred tax assets in respect of losses 
in Germany and Luxembourg and the recognition of a deferred tax asset 
in respect of capital allowances in the United Kingdom. The amounts 
recognised in the consolidated financial statements in respect of each 
matter are derived from the Group’s best estimation and judgement 
as described above. See note 7 to the consolidated financial statements.

Recognition therefore involves judgement regarding the future financial 
performance of the particular legal entity or tax group in which the 
deferred tax asset has been recognised.

Historical differences between forecast and actual taxable profits have not 
resulted in material adjustments to the recognition of deferred tax assets.

Business combinations
The recognition of business combinations requires the excess of the 
purchase price of acquisitions over the net book value of assets acquired 
to be allocated to the assets and liabilities of the acquired entity. 
The Group makes judgements and estimates in relation to the fair value 
allocation of the purchase price. If any unallocated portion is positive 
it is recognised as goodwill and if negative, it is recognised in the 
income statement.

Goodwill
The amount of goodwill initially recognised as a result of a business 
combination is dependent on the allocation of the purchase price to the 
fair value of the identifiable assets acquired and the liabilities assumed. 
The determination of the fair value of the assets and liabilities is based, 
to a considerable extent, on management’s judgement.

Allocation of the purchase price affects the results of the Group as finite 
lived intangible assets are amortised, whereas indefinite lived intangible 
assets, including goodwill, are not amortised and could result in differing 
amortisation charges based on the allocation to indefinite lived and 
finite lived intangible assets.

On transition to IFRS the Group elected not to apply IFRS 3, “Business 
combinations”, retrospectively as the difficulty in applying these 
requirements to the large number of business combinations completed 
by the Group from incorporation through to 1 April 2004 exceeded 
any potential benefits. Goodwill arising before the date of transition 
to IFRS, after adjusting for items including the impact of proportionate 
consolidation of joint ventures, amounted to £78,753 million.

If the Group had elected to apply the accounting for business 
combinations retrospectively it may have led to an increase or decrease 
in goodwill and increase in licences, customer bases, brands and related 
deferred tax liabilities recognised on acquisition.

Finite lived intangible assets
Other intangible assets include the Group’s aggregate amounts spent 
on the acquisition of licences and spectrum, computer software, 
customer bases, brands and development costs. These assets 
arise from both separate purchases and from acquisition as part 
of business combinations.

On the acquisition of mobile network operators the identifiable 
intangible assets may include licences, customer bases and brands. 
The fair value of these assets is determined by discounting estimated 
future net cash flows generated by the asset where no active market for 
the assets exists. The use of different assumptions for the expectations 
of future cash flows and the discount rate would change the valuation 
of the intangible assets.

Vodafone Group Plc Annual Report 201387

Provisions and contingent liabilities
The Group exercises judgement in measuring and recognising 
provisions and the exposures to contingent liabilities related to pending 
litigation or other outstanding claims subject to negotiated settlement, 
mediation, arbitration or government regulation, as well as other 
contingent liabilities (see note 21 to the consolidated financial 
statements). Judgement is necessary in assessing the likelihood that 
a pending claim will succeed, or a liability will arise, and to quantify the 
possible range of the financial settlement. Because of the inherent 
uncertainty in this evaluation process, actual losses may be different 
from the originally estimated provision.

Impairment reviews
IFRS requires management to undertake an annual test for impairment 
of indefinite lived assets and, for finite lived assets, to test for impairment 
if events or changes in circumstances indicate that the carrying amount 
of an asset may not be recoverable. 

Impairment testing is an area involving management judgement, 
requiring assessment as to whether the carrying value of assets can 
be supported by the net present value of future cash flows derived from 
such assets using cash flow projections which have been discounted 
at an appropriate rate. In calculating the net present value of the future 
cash flows, certain assumptions are required to be made in respect 
of highly uncertain matters including management’s expectations of:

 a growth in EBITDA, calculated as adjusted operating profit before 

depreciation and amortisation;

 a timing and quantum of future capital expenditure;

 a long-term growth rates; and

 a the selection of discount rates to reflect the risks involved.

The Group prepares and approves formal five year management 
plans for its operations, which are used in the value in use calculations. 
In certain developing markets the fifth year of the management 
plan may not be indicative of the long-term future performance 
as operations may not have reached maturity. For these operations, 
the Group extends the plan data for an additional five year period. 

For businesses where the five year management plans are used for 
the Group’s value in use calculations, a long-term growth rate into 
perpetuity has been determined as the lower of: 

 a the nominal GDP growth rates for the country of operation; and

 a the long-term compound annual growth rate in EBITDA in years six 

to ten estimated by management.

For businesses where the plan data is extended for an additional five 
years for the Group’s value in use calculations, a long-term growth rate 
into perpetuity has been determined as the lower of: 

 a the nominal GDP growth rates for the country of operation; and

 a the compound annual growth rate in EBITDA in years nine to ten 

of the management plan.

Changing the assumptions selected by management, in particular 
the discount rate and growth rate assumptions used in the cash flow 
projections, could significantly affect the Group’s impairment evaluation 
and hence results. 

The Group’s review includes the key assumptions related to sensitivity 
in the cash flow projections. Further details are provided in note 12 
to the consolidated financial statements.

The relative size of the Group’s intangible assets, excluding goodwill, 
makes the judgements surrounding the estimated useful lives critical 
to the Group’s financial position and performance.

At 31 March 2013 intangible assets, excluding goodwill, amounted 
to £22,025 million (2012: £21,164 million) and represented 15.4% 
(2012: 15.2%) of the Group’s total assets.

Estimation	of	useful	life
The useful life used to amortise intangible assets relates 
to the expected future performance of the assets acquired and 
management’s estimate of the period over which economic benefit will 
be derived from the asset. The basis for determining the useful life for 
the most significant categories of intangible assets is as follows:

Licences and spectrum fees
The estimated useful life is generally the term of the licence unless 
there is a presumption of renewal at negligible cost. Using the licence 
term reflects the period over which the Group will receive economic 
benefit. For technology-specific licences with a presumption of renewal 
at negligible cost, the estimated useful economic life reflects the 
Group’s expectation of the period over which the Group will continue 
to receive economic benefit from the licence. The economic lives are 
periodically reviewed taking into consideration such factors as changes 
in technology. Historically any changes to economic lives have not been 
material following these reviews.

Customer bases
The estimated useful life principally reflects management’s view 
of the average economic life of the customer base and is assessed 
by reference to customer churn rates. An increase in churn rates may 
lead to a reduction in the estimated useful life and an increase in the 
amortisation charge. Historically changes to the estimated useful 
lives have not had a significant impact on the Group’s results and 
financial position.

Capitalised software
The useful life is determined by management at the time the 
software is acquired and brought into use and is regularly reviewed 
for appropriateness. For computer software licences, the useful life 
represents management’s view of the expected term over which the 
Group will receive benefits from the software, but not exceeding the 
licence term. For unique software products controlled by the Group, 
the life is based on historical experience with similar products as well 
as anticipation of future events which may impact their life such 
as changes in technology. Historically changes in useful lives have not 
resulted in material changes to the Group’s amortisation charge. 

Property, plant and equipment
Property, plant and equipment also represent a significant proportion 
of the asset base of the Group being 14.2% (2012: 13.4%) of the 
Group’s total assets. Therefore the estimates and assumptions made 
to determine their carrying value and related depreciation are critical 
to the Group’s financial position and performance.

Estimation	of	useful	life
The charge in respect of periodic depreciation is derived after 
determining an estimate of an asset’s expected useful life and 
the expected residual value at the end of its life. Increasing 
an asset’s expected life or its residual value would result in a reduced 
depreciation charge in the consolidated income statement.

The useful lives and residual values of the Group’s assets are determined 
by management at the time the asset is acquired and reviewed annually 
for appropriateness. The lives are based on historical experience 
with similar assets as well as anticipation of future events which may 
impact their life such as changes in technology. Furthermore, network 
infrastructure is only depreciated over a period that extends beyond 
the expiry of the associated licence under which the operator provides 
telecommunications services if there is a reasonable expectation 
of renewal or an alternative future use for the asset.

Historically changes in useful lives and residual values have not resulted 
in material changes to the Group’s depreciation charge.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information88

Audit	report	on	the	consolidated	financial	statements

Independent auditor’s report to the 
members of Vodafone Group Plc 
Opinion	
In our opinion the consolidated financial statements of Vodafone Group Plc:

 a give a true and fair view of the state of the Group’s affairs 

as at 31 March 2013 and of its profit for the year then ended;

 a have been properly prepared in accordance with International 

Financial Reporting Standards (IFRSs) as adopted by the European 
Union; and

 a have been prepared in accordance with the requirements of the 

Companies Act 2006 and Article 4 of the IAS Regulation.

The consolidated financial statements comprise the consolidated 
statement of financial position, the consolidated income statement, 
the consolidated statement of comprehensive income, the consolidated 
statement of changes in equity, the consolidated statement of cash 
flows, and the related notes 1 to 26 and A1 to A9. The financial reporting 
framework that has been applied in their preparation is applicable law 
and IFRSs as adopted by the European Union.

Separate	opinion	in	relation	to	IFRSs	as	issued	by	the	IASB
As explained in note 1 to the consolidated financial statements, 
the Group in addition to applying IFRSs as adopted by the European 
Union, has also applied IFRSs as issued by the International Accounting 
Standards Board (IASB).

In our opinion the consolidated financial statements comply with IFRSs 
as issued by the IASB.

Basis	for	opinions
We have audited the consolidated financial statements in accordance 
with applicable law and International Standards on Auditing (ISAs) 
(UK and Ireland). Our responsibilities under those standards are further 
described below under Respective Responsibilities of Directors and 
Auditor. In performing our audit, as required by those standards, 
we complied with the Financial Reporting Council’s Ethical Standards for 
Auditors including those requiring us to be independent and objective.

Going	concern
As required by the Listing Rules we have reviewed the directors’ statement 
on page 84 that the business is a going concern. We confirm that:

 a we have not identified material uncertainties related to events 
or conditions that may cast significant doubt on the Company’s 
ability to continue as a going concern which we believe would need 
to be disclosed in accordance with IFRSs as adopted by the European 
Union; and

 a we have concluded that management’s use of the going concern 
basis of accounting in the preparation of the financial statements 
to be appropriate.

However, because not all future events or conditions can be predicted, 
this statement is not a guarantee as to the Company’s ability to continue 
as a going concern.

Auditor	commentary	
Without modifying our opinion, we highlight the following matters that 
are, in our judgment, likely to be most important to users’ understanding 
of our audit. Our audit procedures relating to these matters were designed 
in the context of our audit of the financial statements as a whole, and not 
to express an opinion on individual accounts or disclosures.

Our assessment of risks significant to our audit 
We identified the following risks that we believe to have had the greatest 
impact on our audit strategy and scope:

 a the assessment of the carrying value of goodwill and intangible assets;

 a the accounting for the legal claim in respect of withholding tax on the 

acquisition of Hutchison Essar Limited;

 a the recognition and measurement of deferred tax assets in Germany 

and Luxembourg; 

 a revenue recognition, including the timing of revenue recognition, 
the recognition of revenue on a gross or net basis, the treatment 
of discounts, incentives and commissions and the accounting for 
multiple element arrangements; and 

 a the risk of management override of internal control. International 

Standards on Auditing (UK and Ireland) state that this risk must always 
be treated as significant.

Our assessment of materiality
We apply the concept of materiality both in planning and performing 
our audit, and in evaluating the effect of misstatements on our audit and 
on the financial statements. For the purposes of determining whether 
the financial statements are free from material misstatement we define 
materiality as the magnitude of misstatement that makes it probable 
that the economic decisions of a reasonably knowledgeable person, 
relying on the financial statements, would be changed or influenced. 
We also determine a level of performance materiality which we use 
to determine the extent of testing needed to reduce to an appropriately 
low level the probability that the aggregate of uncorrected and 
undetected misstatements exceeds materiality for the financial 
statements as a whole.

When establishing our overall audit strategy, we determined 
a magnitude of uncorrected misstatements that we judged would 
be material for the financial statements as a whole. We determined 
planning materiality for the Group to be £500 million, which 
is approximately 5% of adjusted pre-tax profit, and below 1% of equity. 
We use adjusted pre-tax profit to exclude the effect of volatility (for 
example, separately disclosed adjusting items) from our determination. 
On the basis of our risk assessments, together with our assessment 
of the Group’s overall control environment, our judgement is that 
overall performance materiality for the Group should be 70% 
of planning materiality, namely £350 million. Our objective in adopting 
this approach is to ensure that total detected and undetected audit 
differences do not exceed our planning materiality of £500 million for 
the financial statements as whole.

We agreed with the Audit and Risk Committee that we would report 
to the Committee all audit differences in excess of £10 million, as well 
as differences below that threshold that, in our view, warranted reporting 
on qualitative grounds.

The scope of our audit
An audit involves obtaining evidence about the amounts and disclosures 
in the financial statements sufficient to give reasonable assurance that 
the financial statements are free from material misstatement, whether 
caused by fraud or error. This includes an assessment of: whether 
the accounting policies are appropriate to the Group’s circumstances 
and have been consistently applied and adequately disclosed; 
the reasonableness of significant accounting estimates made by the 
directors; and the overall presentation of the financial statements. 
In addition, we read all the financial and non-financial information 
in the Annual Report to identify material inconsistencies with the 
audited financial statements and to identify any information that 
is apparently materially incorrect based on, or materially inconsistent 
with, the knowledge acquired by us in the course of performing the 
audit. If we become aware of any apparent material misstatements 
or inconsistencies we consider the implications for our report.

Our Group audit scope focused on seven operating locations, of which 
six were subsidiaries or joint ventures subject to a full scope audit for 
the year ended 31 March 2013. The remaining operating location was 
Verizon Wireless, a material associate which is not controlled by the Group, 
which was subject to a full scope audit for the year ended 31 December 
2012 and review procedures for the quarters ended 31 March 2012 
and 2013. Together with the Group Functions, which were also subject 
to a full scope audit for the year ended 31 March 2013, these locations 

Vodafone Group Plc Annual Report 201389

Listing Rules we are required to review certain elements of the Directors’ 
Remuneration Report. We have nothing to report arising from these 
matters or our review.

Corporate Governance Statement
Under the Listing Rules we are also required to review the part of the 
Corporate Governance Statement relating to the company’s compliance 
with nine provisions of the UK Corporate Governance Code. We have 
nothing to report arising from our review.

Our duty to read other information in the Annual Report
We have been asked by the Board to report the results of our having 
read the entire annual report, for the purposes of identifying any material 
inconsistencies with the audited financial statements or information 
that is apparently incorrect based on, or materially inconsistent with, 
the knowledge of the Group we acquired in the course of performing 
the audit. Such inconsistencies would include any that we may have 
identified in relation to the directors’ statement that the annual report 
is fair, balanced and understandable and provides the information 
necessary for users to assess the entity’s performance, business 
model and strategy and any that we may have identified because the 
section of the annual report describing the work of the Audit and Risk 
Committee does not, in our judgment, appropriately disclose matters 
that we communicated to the Audit and Risk Committee. 

We confirm that we have not identified information in the annual report 
that is materially inconsistent with the audited financial statements 
or that is apparently incorrect based on, or materially inconsistent with, 
the knowledge of the Group we acquired in the course of performing 
the audit. However, we have not audited this other information and 
accordingly do not express an audit opinion on it.

Respective	responsibilities	of	directors	and	auditor
Responsibility of directors for the financial statements
As explained more fully in the Directors’ statement of responsibility set 
out on page 84 the directors are responsible for the adequacy of the 
accounting records, the preparation of the financial statements from 
those records and for being satisfied that the financial statements give 
a true and fair view. 

Auditor’s responsibility
Our responsibility is to audit and express an opinion on the financial 
statements, and to provide other reports and communications arising 
from our audit, in accordance with applicable law and International 
Standards on Auditing (UK and Ireland).

This report is made solely to the company’s members, as a body, 
in accordance with Chapter 3 of Part 16 of the Companies Act 2006. 
Our audit work has been undertaken so that we might state to the 
company’s members those matters we are either required to state 
to them in an auditor’s report and/or those further matters we have 
expressly agreed to report to them on in our engagement letter and 
for no other purpose. To the fullest extent permitted by law, we do not 
accept or assume responsibility to anyone other than the company and 
the company’s members as a body, for our audit work, for this report, 
or for the opinions we have formed.

Other matter 
We have reported separately on the parent company financial 
statements of Vodafone Group Plc for the year ended 31 March 2013.

represent the principal business units of the Group and account for 
83% of the Group’s total assets, 70% of the Group’s revenue and 78% 
of the Group’s operating profit. Audits of these locations are performed 
at a materiality level calculated by reference to a proportion of Group 
materiality appropriate to the relative scale of the business concerned. 
In addition, audits are performed for local statutory purposes at a further 
18 locations, which represent a further 12% of the Group’s total assets, 
29% of the Group’s revenue and 21% of the Group’s operating profit. Audits 
of these locations are performed at a local materiality level calculated 
by reference to the scale of the business concerned.

The Group audit team follows a programme of planned site visits that 
is designed to ensure that the Senior Statutory Auditor or his designate 
visits each of the seven full scope locations at least once a year. This year, 
the Group audit team visited all seven of the full scope locations. 

The way in which we scoped our response to the significant risks 
identified above was as follows:

 a we challenged management’s assumptions used in the impairment 
model for goodwill and intangible assets, described in note 12 to the 
financial statements, including specifically the cash flow projections, 
discount rates, perpetuity rates and sensitivities used, particularly 
in respect of the Group’s interests in southern Europe;

 a we considered the legal advice in connection with 

management’s disclosure in note 21 of contingent liabilities, 
including the impact of the introduction by the Indian government 
of legislation which amends Indian tax law with retrospective effect 
to overturn a judgement in the Group’s favour;

 a we considered the appropriateness of management’s assumptions 
and estimates in relation to the likelihood of generating suitable 
future taxable profits to support the recognition of deferred tax assets 
described in note 7, challenging those assumptions and considering 
supporting forecasts and estimates;

 a we carried out testing relating to controls over revenue recognition, 

including the timing of revenue recognition, the recognition 
of revenue on a gross or net basis, the treatment of discounts, 
incentives and commissions and the accounting for multiple element 
arrangements, as well as substantive testing, analytical procedures 
and assessing whether the revenue recognition policies adopted 
complied with IFRS; and

 a we carried out analytical procedures and journal entry testing 

in order to identify and test the risk of fraud arising from management 
override of control.

The Audit and Risk Committee’s consideration of these judgements 
is set out on page 62.

Opinions	on	matters	prescribed	by	the	Companies	Act	2006
In our opinion:

 a the information given in the Directors’ Report for the financial year 

for which the financial statements are prepared is consistent with the 
financial statements; and

 a the part of the Directors’ Remuneration Report to be audited has 

been properly prepared in accordance with the Companies Act 2006.

Other	matters	on	which	we	are	required	to	report	by	exception
Adequacy of explanations received
Under the Companies Act 2006 we are required to report to you if, in our 
opinion, we have not received all the information and explanations 
we require for our audit. We have nothing to report in respect of this matter.

Directors’ remuneration
Under the Companies Act 2006 we are also required to report if in our 
opinion certain disclosures of directors’ remuneration have not been 
made or the part of the Directors’ Remuneration Report to be audited 
is not in agreement with the accounting records and returns. Under the 

Panos	Kakoullis	FCA	(Senior	Statutory	Auditor)	 
for	and	on	behalf	of	Deloitte	LLP
Chartered Accountants and Statutory Auditor 
London 
United Kingdom

21 May 2013

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information90

Consolidated income statement
for the years ended 31 March

Revenue
Cost of sales
Gross profit
Selling and distribution expenses
Administrative expenses
Share of result in associates
Impairment losses
Other income and expense
Operating profit
Non-operating income and expense
Investment income
Financing costs
Profit before taxation
Income tax expense
Profit for the financial year

Attributable to:
– Equity shareholders
– Non-controlling interests

Basic earnings per share

Diluted earnings per share

Consolidated statement of comprehensive income
for the years ended 31 March

(Losses)/gains on revaluation of available-for-sale investments, net of tax
Foreign exchange translation differences, net of tax
Net actuarial (losses)/gains on defined benefit pension schemes, net of tax
Foreign exchange losses/(gains) transferred to the income statement 
Fair value gains transferred to the income statement
Other, net of tax
Other comprehensive income/(loss)
Profit for the financial year 
Total comprehensive income for the year

Attributable to:
– Equity shareholders
– Non-controlling interests

The accompanying notes are an integral part of these consolidated financial statements.

Note 

A2 

15 

12 

 11

3 

11

6 

 6 

7 

8 

8 

2013 
£m 
44,445 
(30,505)
13,940 
(3,258)
(5,199)
6,477 
(7,700)
468 
4,728 
10 
305 
(1,788)
3,255 
(2,582)
673 

429 
244 
673 

0.87p 

0.87p 

2013 
£m 
(73)
362 
(198)
1 
(12)
(4)
76 
673 
749 

604 
145 
749 

2012 
£m 
46,417 
(31,546)
14,871 
(3,227)
(5,075)
4,963 
(4,050)
3,705 
11,187 
(162)
456 
(1,932)
9,549 
(2,546)
7,003 

6,957 
46 
7,003 

2011 
£m 
45,884 
(30,814)
15,070 
(3,067)
(5,300)
5,059 
(6,150)
(16)
5,596 
3,022 
1,309 
(429)
9,498 
(1,628)
7,870 

7,968 
(98)
7,870 

13.74p 

15.20p 

13.65p 

15.11p 

2012 
£m 
(17)
(3,673)
(272)
(681)
– 
(10)
(4,653)
7,003 
2,350 

2,383 
(33)
2,350 

2011 
£m 
310 
(2,132)
136 
(630)
(2,192)
19 
(4,489)
7,870 
3,381 

3,567 
(186)
3,381 

Vodafone Group Plc Annual Report 2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Commentary on the consolidated income statement 
and statement of comprehensive income
The consolidated income statement includes the 
majority of our income and expenses for the year 
with the remainder recorded in the statement 
of comprehensive income.
Further details on the major movements in the year are set out below:

91

Earnings per share
Basic earnings per share was 0.87 pence, a reduction of 12.87 pence 
from the prior year. This was driven by higher impairment losses in the 
current year, whilst the prior year benefited from a gain on disposal 
of our 44% interest in SFR and 24.4% interest in Polkomtel. 

Adjusted earnings per share, which is a non-GAAP measure used 
by management and which excludes the one-off items noted above 
together with items that we do not view as being reflective of our 
performance, was 15.65 pence, an increase of 5.0% compared to the 
prior year. The increase was primarily due to an increase in earnings 
on higher adjusted operating profit. Our calculation of the adjusted 
earnings on which we base our adjusted earnings per share calculation 
is set out below. Note 8 provides information on the number of shares.

Profit attributable to equity 
shareholders 

Pre-tax adjustments: 
Impairment loss
Other income and expense1
Non-operating income and expense 
Investment income and financing costs

Taxation2
Non-controlling interests 
Adjusted profit attributable 
to equity shareholders 

2013 
£m 

429

7,700
(468)
(10)
51
7,273

(12)
6

2012 
£m 

6,957 

4,050
(3,705)
162 
(138)
369

242 
(18)

7,696

7,550 

Notes:
1  Other income and expense for the year ended 31 March 2013 included a £473 million gain on acquisition 
of CWW. The year ended 31 March 2012 included a £3,419 million gain on disposal of the Group’s 44% 
interest in SFR and a £296 million gain on disposal of the Group’s 24.4% interest in Polkomtel. 

2  Taxation for the year ended 31 March 2012 included a £206 million charge in respect of the disposal of the 
Group’s 24.4% interest in Polkomtel. The gain arising on our acquisition of CWW in the year ended 31 March 
2013 and the disposal of our 44% interest in SFR in the 2012 financial year did not give rise to a tax charge. 
The impairment charges of £7,700 million and £4,050 million in the years ended 31 March 2013 and 2012 
respectively did not result in any tax consequences. 

The consolidated statement of comprehensive 
income records all of the income and losses 
generated for the year. Total comprehensive income 
was over £0.7 billion, comprising a profit of £0.7 billion 
and other comprehensive income of £0.1 billion. 
Further details on the major movements in the year are set out below:

Foreign exchange differences, net of tax
Foreign exchange translation differences arise when we translate the 
results and net assets of our operating companies and associates, 
which transact their operations in foreign currencies including the euro, 
South African rand and Indian rupee, as well as US dollars for VZW, into 
our presentation currency of sterling. The net movement in foreign 
exchange rates resulted in a gain of £0.4 billion for the year. In the prior 
year there was a loss of £3.7 billion.

Net actuarial (losses)/gains on defined benefit schemes
We incurred a loss of £0.2 billion from the revaluation of the 
Group’s defined benefit pension schemes after comparing the 
outcomes to those anticipated by the Group’s actuary. In the prior year 
there was a loss of £0.3 billion.

Foreign exchange losses/(gains) transferred to the 
income statement
The prior year gains were a result of the recycling of foreign exchange 
losses on the disposal of our investments in SFR and Polkomtel.

Profit for the financial year
The reasons underlying the £6.3 billion decrease in profit for the 
financial year are provided above.

Revenue
Revenue fell by 4.2% to £44.4 billion. The decrease was primarily due 
to the negative impact of adverse foreign exchange rate movements, 
as much of the Group’s revenue is generated in currencies other than 
sterling, and the challenging economic conditions in southern Europe. 
Our operating results on pages 40 to 44 explain in more detail the 
geographical split of our revenue. 

Share of result in associates
Share of results in associates increased 30.5% to £6.5 billion. 
This is primarily due to the strong performance of VZW, in which 
we have a 45% interest. For more information on what has driven 
the growth at VZW, see page 44.

Impairment losses
An impairment loss of £7.7 billion was recorded in relation to Italy and 
Spain, primarily driven by adverse performance against previous plans 
and adverse movements in discount rates. Note 12 provides more 
information on how we test for impairment. 

Other income and expense 
Other income and expense has decreased from a gain of £3.7 billion 
in the prior year to a gain of £0.5 billion this year. The decrease 
is primarily due to the £3.7 billion gain on disposal of the Group’s 44% 
interest in SFR and 24.4% interest in Polkomtel recognised in the prior 
year, whereas in the current year we recognised a gain on acquisition 
of CWW of £0.5 billion. Note 11 provides more information on our 
acquisitions and disposals. 

Income tax expense
Our income tax expense was stable at £2.6 billion. Our adjusted effective 
tax rate, a non-GAAP measure used by management to measure the 
rate of tax on our adjusted profit before tax, continued to be in the 
mid‑twenties range and is calculated as set out below. 

Income tax expense
Tax on adjustments to derive adjusted 
profit before tax
Adjusted income tax expense
Share of associates’ tax
Adjusted income tax expense for 
calculating adjusted tax rate

Profit before tax 
Adjustments to derive adjusted profit 
before tax1
Adjusted profit before tax
Add: Share of associates’ tax and 
non-controlling interest
Adjusted profit before tax for 
calculating adjusted effective 
tax rate

2013 
£m 
2,582 

12 
2,594 
11 

2,605 

3,255 

7,273 
10,528 

2012 
£m 
2,546 

(242)
2,304 
302 

2,606 

9,549 

369
9,918 

105 

382 

10,633 

10,300 

Adjusted effective tax rate

24.5% 

25.3% 

Note:
1  See “Earnings per share” opposite.

The Group’s share of associates’ tax has fallen as a result of a greater 
share of the VZW profits being taxed at the partnership level.

The financial commentary on this page forms part of the business review and is unaudited.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
 
 
 
 
 
92

Consolidated statement of financial position
at 31 March

Non-current assets
Goodwill
Other intangible assets
Property, plant and equipment
Investments in associates
Other investments
Deferred tax assets
Post employment benefits
Trade and other receivables

Current assets
Inventory
Taxation recoverable
Trade and other receivables
Other investments
Cash and cash equivalents

Total assets

Equity
Called up share capital
Additional paid-in capital
Treasury shares
Retained losses
Accumulated other comprehensive income
Total equity shareholders’ funds

Non-controlling interests
Put options over non-controlling interests
Total non-controlling interests

Total equity

Non-current liabilities
Long-term borrowings
Taxation liabilities
Deferred tax liabilities
Post employment benefits
Provisions 
Trade and other payables

Current liabilities
Short-term borrowings
Taxation liabilities
Provisions 
Trade and other payables

Total equity and liabilities

Note 

2013 
£m 

2012 
£m 

10 

10 

13 

15 

16 

7 

A5 

17 

A3 

17 

16 

23 

25 

24 

7 

A5 

19 

18 

24 

19 

18 

30,372 
22,025 
20,331 
38,635 
774 
2,920 
52 
4,302 
119,411 

450 
452 
9,412 
5,350 
7,623 
23,287 
142,698 

3,866 
154,279 
(9,029)
(88,785)
11,146 
71,477 

1,890 
(879)
1,011 

38,350 
21,164 
18,655 
35,108 
791 
1,970 
31 
3,482 
119,551 

486 
334 
10,744 
1,323 
7,138 
20,025 
139,576 

3,866 
154,123 
(7,841)
(84,184)
10,971 
76,935 

2,090 
(823)
1,267 

72,488 

78,202 

29,108 
150 
6,698 
629 
907 
1,494 
38,986 

12,289 
1,919 
818 
16,198 
31,224 
142,698 

28,362 
250 
6,597 
337 
479 
1,324 
37,349 

6,258 
1,898 
633 
15,236 
24,025 
139,576 

The consolidated financial statements were approved by the Board of directors and authorised for issue on 21 May 2013 and were signed on its 
behalf by:

Vittorio Colao 
Chief Executive 

Andy Halford
Chief Financial Officer

The accompanying notes are an integral part of these consolidated financial statements.

Vodafone Group Plc Annual Report 2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Commentary on the consolidated statement of financial position 

93

Other current liabilities
Other current liabilities increased to £17.0 billion (2012: £15.9 billion). 
Trade payables at 31 March 2013 were equivalent to 37 days (2012: 
43 days) outstanding, calculated by reference to the amount owed 
to suppliers as a proportion of the amounts invoiced by suppliers 
during the year. It is our policy to agree terms of transactions, including 
payment terms, with suppliers and it is our normal practice that 
payment is made accordingly.

Contractual obligations and contingencies
A summary of our principal contractual financial obligations is shown 
below and details of the Group’s contingent liabilities are included 
in note 21.

Contractual obligations1
Borrowings2
Operating lease 
commitments3
Capital 
commitments3 4
Purchase 
commitments
Total

Payments due by period  
£m 

Total 

< 1 year 
1–3 years 
50,308  13,002  11,627 

3–5 years 
>5 years 
8,679  17,000 

6,640 

1,238 

1,732 

1,194 

2,476 

1,959 

1,785 

159 

15 

– 

4,808 

290 
63,715  19,174  14,387  10,388  19,766 

3,149 

500 

869 

Notes:
1  This table includes commitments in respect of options over interests in Group businesses held by non‑

controlling shareholders (see “Potential cash outflows from option agreements and similar arrangements” 
on page 158) and obligations to pay dividends to non-controlling shareholders (see “Dividends from 
associates and to non‑controlling shareholders” on page 158). The table excludes current and deferred 
tax liabilities and obligations under post employment benefit schemes, details of which are provided 
in notes 7 and A5 respectively. The table also excludes the contractual obligations of associates.

2  See note 24.
3  See note 20.
4  Primarily related to network infrastructure.

The consolidated statement of financial position 
shows all of our assets and liabilities at 31 March. 
Total assets increased by 2.2% to £142.7 billion 
driven by the increase in the carrying value of our 
45% interest in VZW and higher cash and investment 
balances following our bond issues during the year, 
partially offset by the goodwill impairments recorded 
for Italy and Spain. Total liabilities increased by 14.4% 
to £70.2 billion driven by the £5.4 billion of long‑term 
debt issued.
Further details on the major movements in the year are set out below:

Assets
Goodwill and other intangible assets
Our intangible assets decreased to £52.4 billion (2012: £59.5 billion) 
with goodwill comprising the largest element at £30.4 billion (2012: 
£38.4 billion). The decrease primarily resulted from impairment losses 
of £7.7 billion, amortisation of £3.4 billion and unfavourable foreign 
exchange rate movements of £0.4 billion, partially offset by £4.0 billion 
of additions and £0.5 billion arising on acquisitions. Further details of the 
impairment loss are provided in note 12.

Property, plant and equipment
Property, plant and equipment increased to £20.3 billion (2012: 
£18.7 billion) predominantly as a result of £4.7 billion of additions and 
£1.6 billion arising from the acquisition of businesses, partially offset 
by £4.3 billion of depreciation charges.

Investments in associates
Investments in associates increased to £38.6 billion (2012: £35.1 billion), 
with VZW being our largest investment. The increase was driven by 
our share of VZW’s results of £6.4 billion and £1.9 billion of favourable 
exchange rate movements, partially offset by £4.8 billion of dividends 
received from associates (see page 97).

Other non-current assets
Other non‑current assets increased to £8.0 billion (2012: £6.3 billion) 
mainly due to a £1.0 billion increase in our deferred tax asset and 
an increase of £0.8 billion in trade and other receivables, both driven 
by acquisitions during the year.

Current assets
Current assets increased to £23.3 billion (2012: £20.0 billion) primarily 
due to a £4.5 billion increase in cash and short‑term investments driven 
by the £2.4 billion income dividend received from VZW in December 
2012 and the £3.9 billion of bonds issued in February 2013.

Total equity and liabilities
Total equity
Total equity decreased to £72.5 billion (2012: £78.2 billion). The profit for 
the year of £0.7 billion was more than offset by dividends paid to equity 
shareholders and non‑controlling interests of £5.2 billion and share 
buybacks of £1.5 billion. 

Borrowings
Borrowings increased to £41.4 billion (2012: £34.6 billion) mainly 
as a result of issuing bonds, in September 2012 and February 2013, 
and commercial paper. This was partially offset by the repayment 
of certain borrowings which had reached maturity.

Taxation liabilities
Total tax liabilities were stable at £2.1 billion (2012: £2.1 billion).

The financial commentary on this page forms part of the business review and is unaudited.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
94

Consolidated statement of changes in equity
for the years ended 31 March

1 April 2010
Issue or reissue of shares
Redemption or cancellation 
of shares
Purchase of own shares
Share-based payment
Transactions with non-controlling 
interests in subsidiaries
Comprehensive income
Profit/(loss)
OCI – before tax
OCI – taxes
Transfer to the income 
statement
Dividends
Other
31 March 2011

Issue or reissue of shares
Redemption or cancellation 
of shares
Purchase of own shares
Share-based payment
Transactions with non-controlling 
interests in subsidiaries
Comprehensive income
Profit
OCI – before tax
OCI – taxes
Transfer to the income 
statement
Dividends
Other
31 March 2012

Issue or reissue of shares
Purchase of own shares
Share-based payment
Transactions with non-controlling 
interests in subsidiaries
Comprehensive income
Profit
OCI – before tax
OCI – taxes
Transfer to the income 
statement
Dividends
Other
31 March 2013

Share 
capital 
£m 

Additional 
paid‑in 
capital1
£m 
4,153   153,509  
– 

– 

Treasury 
shares 
£m 
(7,810)
232  

Retained 
losses 
£m 

Currency 
reserve 
£m 
(79,655) 17,086  
– 

(125)

Pensions 
reserve 
£m 
(363)
– 

Investment Revaluation
surplus
£m
1,040  
– 

reserve
£m
2,357
– 

Other comprehensive income 

Equity 
share‑ 
holders’ 
Other 
funds 
£m 
£m 
64   90,381  
107  
– 

Non‑ 
controlling 
interests 
£m 

Total 
£m 
429   90,810  
107  

– 

(71)
– 
– 

– 
– 
– 
– 
– 

71   1,532  
(2,125)
– 
1802
– 

(1,532)
– 
– 

– 
– 
– 

– 
– 
– 

– 
– 
– 

– 
– 
– 
– 
– 

– 
– 
– 
– 
– 

(120)
7,968  
7,968  
– 
– 

– 
(2,669)
– 
(2,053)
14  

– 
136  
– 
190  
(54)

– 
(1,882)
–
347
(37)

– 
– 
– 

– 
– 
– 
– 
– 

– 
– 
– 

– 
(2,125)
180  

– 
(120)
14   3,567  
7,968  
– 
(1,502)
14  
(77)
– 

– 
– 
– 

– 
(2,125)
180  

35  
(186)
(98)
(88)
– 

(85)
3,381  
7,870  
(1,590)
(77)

– 
– 
– 

– 
– 
– 
4,082   153,760  

– 
– 
– 

– 
(4,468)
271  

(630)
– 
– 
(8,171) (77,661) 14,417  

– 
– 
– 
(227)

(2,192)3   
– 
– 
– 
(238)
– 
237   1,040  

– 
– 
– 

(2,822)
(4,468)
33  
78   87,555  

(2,822)
– 
(4,796)
(328)
56  
89  
6   87,561  

– 

2  

277  

(208)

(216)
– 
– 

216   4,724  
(4,671)4  
– 

– 
1452

(4,724)
– 
– 

– 

– 
– 
– 

– 
– 
– 
– 
– 

– 
– 
– 
– 
– 

– 
– 
– 
– 
– 

(1,908)
6,957  
6,957  
– 
– 

– 
(4,279)
– 
(3,629)
31  

– 
– 
– 

(681)
– 
– 
3,866   154,123   (7,841) (84,184) 10,138  

– 
(6,654)
14  

– 
– 
– 

– 
– 
– 

– 
– 
– 

– 
– 
– 
– 
– 

2 
– 
1522 

287 
(1,475)4 
– 

– 
– 
– 
– 
– 

– 
– 
– 
– 
– 

(237)
– 
– 

(7)
429 
429 
– 
– 

– 
– 
– 

– 
462 
– 
482
(21)

– 
– 
– 

– 
– 
2 
3,866  154,279 

– 
– 
– 

– 
(4,801)
15 

1 
– 
– 
(9,029)  (88,785) 10,600 

– 

– 
– 
– 

– 
(272)
– 
(365)
93  

– 
– 
– 
(499)

– 
– 
– 

– 
(198)
– 
(259)
61 

– 
– 
– 
(697)

– 

– 
– 
– 

– 
(17)
– 
(17)
– 

– 

– 
– 
– 

– 
– 
– 
– 
– 

– 

– 
– 
– 

71  

– 
(4,671)
145  

– 

– 
– 
– 

71  

– 
(4,671)
145  

– 
(1,908)
(6) 2,383  
6,957  
– 
(4,025)
(14)
132  
8  

1,599  
(33)
46
(71)
(8)

(309)
2,350  
7,003  
(4,096)
124  

–
– 
– 

– 
– 
– 
220   1,040  

– 
– 
– 

(681)
(6,654)
14  

(681)
(6,959)
14  
72   76,935   1,267   78,202  

– 
(305)
– 

– 
– 
– 

– 
(85)
– 
(73)
– 

– 
– 
– 

– 
– 
– 
– 
– 

– 
– 
– 

– 
(4)
– 
(6)
2 

52 
(1,475)
152 

(7)
604 
429 
144 
42 

– 
– 
– 

52 
(1,475)
152 

(17)
145 
244 
(95)
(4)

(24)
749 
673 
49 
38 

(12)
– 
– 

– 
– 
– 
135  1,040 

– 
– 
– 

(11)
(4,801)
17 

(11)
(5,185)
17 
68  71,477  1,011  72,488 

– 
(384)
– 

Notes:
1 

Includes share premium, capital redemption reserve and merger reserve. The merger reserve was derived from acquisitions made prior to 31 March 2004 and subsequently allocated to additional paid‑in capital on adoption 
of IFRS.
Includes £18 million tax credit (2012: £2 million; 2011: £24 million).

2 
3  Amounts for 2011 include a £208 million tax credit.
4  Amount for 2013 includes a commitment for the purchase of own shares of £1,026 million (2012: £1,091 million; 2011: £nil). 

Vodafone Group Plc Annual Report 2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Commentary on the consolidated statement of changes in equity 

95

Comprehensive income
The Group generated over £0.7 billion of comprehensive income in the 
year, primarily a result of the profit for the year attributable to equity 
shareholders of £0.4 billion. The reasons underlying the £0.1 billion 
increase (2012: £4.7 billion decrease) in comprehensive income are 
provided on page 91. 

Dividends
We provide returns to shareholders through dividends and have 
historically generally paid dividends twice a year in February and 
August. The directors expect that we will continue to pay dividends 
semi‑annually.

The £4.8 billion equity dividend reduction in the current year comprises 
£3.2 billion in relation to the final dividend for the year ended 31 March 
2012 and £1.6 billion for the interim dividend for the year ended 
31 March 2013. This is reduced from the total £6.7 billion charge 
in the prior year primarily due to the special dividend of £2.0 billion 
paid in relation to a VZW income dividend received in the prior year.

The interim dividend of 3.27 pence per share announced by the 
directors in November 2012 represented a 7.2% increase over last 
year’s interim dividend. The directors are proposing a final dividend 
of 6.92 pence per share. Total dividends for the year, excluding the 
second interim dividend paid in the prior year, increased by 7.0% 
to 10.19 pence per share, in line with our dividend per share growth 
target of at least 7% per annum for each of the financial years in the 
period ending 31 March 2013, issued in May 2010.

The consolidated statement of changes in equity 
shows the movements in equity shareholders’ funds 
and non‑controlling interests. Equity shareholders 
funds decreased by ‑7.1% to £71.5 billion as the 
profit for the year was more than offset by the 
purchase of our own shares under the share buyback 
programmes and equity dividends paid.
Further details on the major movements in the year are set out below:

Acquisition of non-controlling interest
We did not acquire any significant non‑controlling interests in the 
current year. In the year ended 31 March 2012 we acquired an additional 
stake in Vodafone India. 

Purchase of own shares
We acquired 894 million of our own shares at a cost of £1.5 billion in the 
year. These arose from the two share buyback programmes that were 
in place.
 a We initiated a £4.0 billion share buyback programme following  

the disposal of our entire 44% interest in SFR to Vivendi on 16 June 
2011. Under this programme, which was completed in August 2012, 
we purchased a total of 2,330,039,575 shares at an average price per 
share, including transaction costs, of 171.67 pence. 

 a Following the receipt of a US$3.8 billion (£2.4 billion) income 

dividend from VZW in December 2012, we initiated a £1.5 billion 
share buyback programme. The Group placed irrevocable purchase 
instructions with a third party to enable shares to be repurchased 
on our behalf when we may otherwise have been prohibited from 
buying in the market. 

The aggregate number of shares and the amount of consideration paid 
by the Company in relation to the £1.5 billion buyback programme 
at 20 May 2013 was 406 million and £0.7 billion respectively. 
The maximum value of shares that may yet be purchased under the 
programme at 20 May 2013 is £0.8 billion. 

The movement in treasury shares during the year is shown below:

1 April 2012
Reissue of shares
Purchase of shares
31 March 2013

Number 
Million 
4,169
(161)
894
4,902

£m 
7,841
(287)
1,475
9,029

The reissue of shares in the year was to satisfy obligations under 
employee share schemes.

The financial commentary on this page forms part of the business review and is unaudited.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
 
 
96

Consolidated statement of cash flows
for the years ended 31 March

Net cash flow from operating activities

Cash flows from investing activities
Purchase of interests in subsidiaries and joint ventures, net of cash acquired
Other investing activities in relation to purchase of subsidiaries
Purchase of interests in associates
Purchase of intangible assets
Purchase of property, plant and equipment
Purchase of investments
Disposal of interests in subsidiaries and joint ventures, net of cash disposed
Disposal of interests in associates
Disposal of property, plant and equipment
Disposal of investments
Dividends received from associates
Dividends received from investments
Interest received
Taxation on investing activities
Net cash flow from investing activities

Cash flows from financing activities
Issue of ordinary share capital and reissue of treasury shares
Net movement in short-term borrowings
Proceeds from issue of long-term borrowings
Repayment of borrowings
Purchase of treasury shares
Equity dividends paid
Dividends paid to non-controlling shareholders in subsidiaries
Other transactions with non-controlling shareholders in subsidiaries
Interest paid
Net cash flow from financing activities

Net cash flow

Cash and cash equivalents at beginning of the financial year
Exchange (gain)/loss on cash and cash equivalents
Cash and cash equivalents at end of the financial year

The accompanying notes are an integral part of these consolidated financial statements.

Note 

22 

2013 
£m 
10,694 

2012 
£m 
12,755 

2011 
£m 
11,995 

(1,432)
– 
(6)
(4,036)
(4,666)
(4,249)
27 
– 
153 
1,523 
4,827 
2 
459 
– 
(7,398)

52 
1,672 
5,422 
(1,720)
(1,568)
(4,806)
(379)
15 
(1,644)
(2,956)

340 

7,088 
170 
7,598 

(149)
310 
(5)
(3,090)
(4,762)
(417)
832 
6,799 
117 
66 
4,023 
3 
322 
(206)
3,843 

71 
1,206 
1,642 
(3,520)
(3,583)
(6,643)
(304)
(2,605)
(1,633)
(15,369)

1,229 

6,205 
(346)
7,088 

(46)
(356)
– 
(4,290)
(4,350)
(318)
– 
– 
51 
4,467 
1,424 
85 
1,659 
(208)
(1,882)

107 
(573)
4,861 
(4,064)
(2,087)
(4,468)
(320)
(137)
(1,578)
(8,259)

1,854 

4,363 
(12)
6,205 

23 

23 

Vodafone Group Plc Annual Report 2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Commentary on the consolidated statement of cash flows 

97

The consolidated statement of cash flows shows the 
cash flows from operating, investing and financing 
activities for the year. Cash and cash equivalents 
at the end of the financial year increased 7.2% 
to £7.6 billion. We have maintained a robust liquidity 
position throughout the year enabling us to service 
shareholder returns, debt and expansion through 
capital investment. This position has been achieved 
through cash generated from operations, dividends 
from associates, and borrowings through short-
term and long-term debt issued through the capital 
markets. We expect these to be our key sources 
of liquidity for the foreseeable future. We also 
have access to the committed facilities detailed 
on page 157.
Our liquidity and working capital may be affected by a material decrease 
in cash flow due to a number of factors as outlined in “Principal risk 
factors and uncertainties” on pages 46 to 49. We do not use non‑
consolidated special purpose entities as a source of liquidity or for other 
financing purposes. 

Purchase of interest in subsidiaries and joint ventures, 
net of cash acquired
During the year we acquired CWW and TelstraClear for cash 
consideration of £1.1 billion and £0.4 billion respectively. Further details 
on the assets and liabilities acquired are outlined in note 11.

Purchase of intangible assets
The purchase of intangible assets was primarily in relation to spectrum. 
We acquired spectrum in the UK, the Netherlands, Romania, Egypt and 
India, totalling £2.5 billion during the year.

Disposal of interests in associates and joint ventures
In the prior year we disposed of our 44% interest in SFR and our 24.4% 
interest in Polkomtel for proceeds of £6.8 billion and £0.8 billion 
respectively. There were no significant disposals in the current year.

Disposal of investments
In April 2012 we received the remaining consideration of £1.5 billion 
from the disposal of our interests in SoftBank Mobile Corp.

Purchase of investments
The Group purchases short-term investments as part of its treasury 
strategy. See note 16. 

Dividends received from associates
Dividends received from associates increased by 20.0% to £4.8 billion, 
primarily due to dividends received from VZW. The Group received 
an income dividend of £2.4 billion (2012: £2.9 billion) and also tax 
distributions totalling £2.4 billion (2012: £1.0 billion) during the year. 

Proceeds from issues of long-term debt
The Group issued bonds, under its US shelf programme, 
in September 2012 and February 2013 of US$2.0 billion (£1.2 billion) 
and US$6.0 billion (£3.9 billion) respectively. 

Purchase of treasury shares 
During the year the Group completed the £4.0 billion share 
buyback programme announced in 2011 and also initiated 
a £1.5 billion programme on receipt of the income dividend from 
VZW in December 2012. 

Equity dividends paid
Equity dividends paid during the year decreased by ‑27.7%, primarily 
due to the payment of a special dividend in the prior year. The special 
dividend was paid following the receipt of an income dividend from VZW. 

Other transactions with non-controlling shareholders 
in subsidiaries
In the year ended 31 March 2012 we acquired an additional stake 
in Vodafone India. 

Cash flow reconciliation
A reconciliation of cash generated by operations to free cash flow 
and net debt, two non-GAAP measures used by management, 
is shown below. Cash generated by operations decreased by ‑7.4% 
to £13.7 billion, primarily driven by lower EBITDA (see page 40). Free cash 
flow decreased by ‑8.1% to £5.6 billion primarily due to lower EBITDA 
and higher payments for taxation, partially offset by lower cash capital 
expenditure, working capital movements and higher dividends received 
from associates and investments. 

EBITDA 
Working capital 
Other 
Cash generated by operations 
Cash capital expenditure1
Capital expenditure 
Working capital movement in respect 
of capital expenditure 
Disposal of property, plant and 
equipment 
Operating free cash flow 
Taxation 
Dividends received from associates 
and investments2
Dividends paid to non-controlling 
shareholders in subsidiaries 
Interest received and paid 
Free cash flow 
Tax settlement3 
Licence and spectrum payments 
Acquisitions and disposals4
Equity dividends paid 
Purchase of treasury shares 
Foreign exchange 
Income dividend from VZW
Other5
Net debt (increase)/decrease 
Opening net debt 
Closing net debt 

2013 
£m 
13,275 
318 
134 
13,727 
(6,195)
(6,266)

2012 
£m 
14,475 
206
143 
14,824 
(6,423)
(6,365)

71 

(58)

153 
7,685 
(2,933)

117 
8,518 
(1,969)

2,420 

1,171 

(304)
(379)
(1,311)
(1,185)
6,105 
5,608 
(100)
(100) 
(1,429)
(2,507)
4,872 
(1,723)
(6,643)
(4,806)
(3,583)
(1,568)
1,283 
(828)
2,855
2,409 
2,073
982 
5,433 
(2,533)
(29,858)
(24,425)
(26,958) (24,425)

%
(8.3)

(7.4)

(9.8)

(8.1)

10.4 

Notes:
1  Cash capital expenditure comprises the purchase of property, plant and equipment and intangible assets, 

other than licence and spectrum payments, during the year.

 2  Dividends received from associates and investments for the year ended 31 March 2013 includes 

a £2,389 million (2012: £965 million) tax distribution from our 45% interest in VZW. In the year ended 
31 March 2012 a final dividend of £178 million was received from SFR prior to completion of the disposal 
of the Group’s 44% interest . It does not include the £2,409 million income dividend from VZW received 
in December 2012 and the £2,855 million income dividend received from VZW in January 2012.

3  Related to a tax settlement in the year ended 31 March 2011.
4  Acquisitions and disposals for the year ended 31 March 2013 primarily includes the £1,050 million 

payment in relation to the acquisition of the entire share capital of CWW and £243 million in respect 
of convertible bonds acquired as part of the CWW acquisition, and £440 million in relation to the 
acquisition of TelstraClear. The year ended 31 March 2012 primarily included £6,805 million proceeds 
from the sale of the Group’s 44% interest in SFR, £784 million proceeds from the sale of the Group’s 24.4% 
interest in Polkomtel and £2,592 million payment in relation to the purchase of non‑controlling interests 
in Vodafone India Limited.

5  Other for the year ended 31 March 2013 primarily includes the remaining £1,499 million consideration for 
the disposal of SoftBank Mobile Corp. interests in November 2010, received in April 2012, partially offset 
by £322 million in relation to fair value and interest accrual movements on financial instruments. The year 
ended 31 March 2012 primarily included £2,301 million movement in the written put options in relation 
to India and the return of a court deposit made in respect of the India tax case (£310 million).

Net debt
Net debt increased by £2.5 billion to £27.0 billion primarily due 
to the purchase of CWW and TelstraClear, share buybacks, payments 
to acquire spectrum, foreign exchange movements and dividend 
payments to equity holders, partially offset by cash generated 
by operations, the remaining consideration from the Group’s disposal 
of SoftBank Mobile Corp. and the £2.4 billion income dividend 
from VZW.

The financial commentary on this page forms part of the business review and is unaudited.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
98

Notes to the consolidated financial statements

1. Basis of preparation 
The consolidated financial statements are prepared in accordance with IFRS as issued by the International Accounting Standards Board and are 
also prepared in accordance with IFRS adopted by the European Union (‘EU’), the Companies Act 2006 and Article 4 of the EU IAS Regulations. 
The consolidated financial statements are prepared on a going concern basis.

The preparation of financial statements in conformity with IFRS requires management to make estimates and assumptions that affect the reported 
amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts 
of revenue and expenses during the reporting period. For a discussion on the Group’s critical accounting estimates see “Critical accounting 
estimates” on pages 86 and 87. Actual results could differ from those estimates. The estimates and underlying assumptions are reviewed on an 
ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised if the revision affects only that period 
or in the period of the revision and future periods if the revision affects both current and future periods. 

Amounts in the consolidated financial statements are stated in pounds sterling.

Vodafone Group Plc is registered in England (No. 1833679).

2. Significant accounting policies

Detailed below are new accounting pronouncements that we will adopt in future years and our current 
view of the impacts they will have on our financial reporting. There have been no significant changes to the 
significant accounting policies that we applied in the year; for full details refer to note A1. This note should 
be read in conjunction with “Critical accounting estimates” on pages 86 and 87.

New accounting pronouncements to be adopted on 1 April 2013
The following pronouncements have been issued by the IASB or the IFRIC, are effective for annual periods beginning on or after 1 January 2013 and 
have been endorsed for use in the EU unless otherwise stated: 
 a Amendments to IAS 1, “Presentation of items of other comprehensive income”, effective for annual periods beginning on or after 1 July 2012. 
 a Amendments to IAS 19, “Employee benefits”, requires revised accounting and disclosures for defined benefit pension schemes, including 
a different measurement basis for asset returns, replacing the expected return on plan assets and interest cost currently recorded in the 
consolidated income statement with net interest. This results in a revised allocation of costs between the income statement and other 
comprehensive income. The “corridor approach” method of spreading the recognition of actuarial gains and losses, which is not used by the 
Group, is prohibited. The amendments also include a revised definition of short‑ and long‑term benefits to employees and revised criteria for the 
recognition of termination benefits. 

 a Amendment to IFRS 1, “Government loans”, effective for annual periods beginning on or after 1 January 2013. 
 a Amendments to IFRS 7, “Disclosures – offsetting financial assets and financial liabilities”, effective for annual periods beginning on or after 

1 January 2013. 

 a IFRS 10, “Consolidated Financial Statements”, which replaces parts of IAS 27, “Consolidated and Separate Financial Statements” and all of SIC-12, 
“Consolidation – Special Purpose Entities”, builds on existing principles by identifying the concept of control as the determining factor in whether 
an entity should be included within the consolidated financial statements of the parent company. The Group’s principal subsidiaries (see note A8) 
will continue to be consolidated upon adoption of IFRS 10. 

 a IAS 27, “Separate Financial Statements”, now contains accounting and disclosure requirements for investments in subsidiaries, joint ventures 

and associates only when an entity prepares separate financial statements and is therefore not applicable in the Group’s consolidated 
financial statements.

 a IFRS 11,”Joint Arrangements”, which replaces IAS 31, “Interests in Joint Ventures” and SIC‑13, “Jointly Controlled Entities – Non‑monetary 

Contributions by Venturers”, requires a single method, known as the equity method, to account for interests in jointly controlled entities which 
is consistent with the accounting treatment currently applied to investments in associates. Under IFRS 11, the Group’s principal joint ventures, 
excluding Cornerstone Telecommunications Infrastructure Limited (see note 14), will be incorporated into the consolidated financial statements 
using the equity method of accounting.

 a IAS 28, “Investments in Associates and Joint Ventures”, was amended as a consequence of the issuance of IFRS 11. In addition to prescribing the 
accounting for investment in associates, it now sets out the requirements for the application of the equity method when accounting for joint 
ventures. The application of the equity method has not changed as a result of this amendment.

 a IFRS 12, “Disclosure of Interest in Other Entities”, is a new and comprehensive standard on disclosure requirements for all forms of interests 

in other entities, including joint arrangements, associates, special purpose vehicles and other off balance sheet vehicles. The standard includes 
disclosure requirements for entities within the scope of IFRS 10 and IFRS 11.

 a Amendments to IFRS 10, IFRS 11 and IFRS 12, “Consolidated Financial Statement, Joint Arrangements and Disclosure of Interests in Other Entities: 

Transition Guidance”; clarifies the disclosures required on adoption of these standards. 

 a “Investment Entities”, amendments to IFRS 10, IFRS 12 and IAS 27, effective for annual periods beginning on or after 1 January 2014, but will 

be early‑adopted by the Group on 1 January 2013. This standard has not yet been endorsed for use in the EU.

 a IFRS 13, “Fair Value Measurement”, effective for annual periods beginning on or after 1 January 2013. 
 a “Improvements to IFRS 2009–2011 Cycle”, effective for annual periods beginning on or after 1 January 2013. 
 a IFRIC 20, “Stripping costs in the production phase of a surface mine”, effective for annual periods beginning on or after 1 January 2013.

Vodafone Group Plc Annual Report 201399

For periods commencing on or after 1 April 2013, the Group’s financial reporting will be presented in accordance with the new standards above. 
Except for IFRS 11 and the amendments to IAS 19, these pronouncements are not expected to have a material impact on the consolidated results, 
financial position or cash flows of the Group. The impact of restating key financial information for the impact of IFRS 11 and the amendments 
to IAS 19 for the year to 31 March 2013 is described below:

Consolidated income statement and statement of comprehensive income for the years ended:

Revenue
Gross profit
Share of results of equity accounted associates and 
joint ventures
Operating profit
Profit before tax
Profit for the financial year
Other comprehensive income
Total comprehensive income

Consolidated statement of financial position at:

Non-current assets
Current assets
Total assets

Total equity
Non-current liabilities
Current liabilities
Total equity and liabilities

As reported 
£m 
44,445
13,940 

Adjustments 
£m 
(6,404) 
(2,466) 

6,477
4,728
3,255 
673
76
749 

As reported 
£m 
119,411
23,287 
142,698 

72,488 
38,986 
31,224 
142,698 

520
(508) 
(372) 
(16)
16 
– 

Adjustments 
£m 
(2,736) 
(1,672) 
(4,408) 

– 
(1,519) 
(2,889) 
(4,408) 

Consolidated statement of cash flows for the year ended:

Net cash flow from operating activities
Net cash flow from investing activities
Net cash flow from financing activities
Net cash flow

As reported 
£m 
10,694 
(7,398) 
(2,956) 
340 

Adjustments 
£m 
(1,870) 
1,652 
213 
(5) 

2013  
New basis   
£m   
38,041  
11,474  

6,997
4,220  
2,883  
657  
92
749

2013  
New basis   
£m   
116,675  
21,615  
138,290  

72,488  
37,467  
28,335  
138,290  

2013  
New basis   
£m   
8,824  
(5,746)  
(2,743)  
335  

As reported 
£m 
46,417 
14,871 

Adjustments 
£m 
(7,596) 
(3,251) 

4,963
11,187 
9,549 
7,003 
(4,653) 
2,350 

As reported 
£m 
119,551 
20,025 
139,576 

78,202 
37,349 
24,025 
139,576 

As reported 
£m 
12,755 
3,843 
(15,369) 
1,229 

1,033
(702) 
(561) 
(9) 
9 
– 

Adjustments 
£m 
(3,132) 
(994) 
(4,126) 

–
(1,724) 
(2,402) 
(4,126) 

Adjustments 
£m 
(2,458) 
2,738 
(300) 
(20) 

2012

New basis 
£m 
38,821 
11,620 

5,996
10,485 
8,988 
6,994 
(4,644) 
2,350 

2012

New basis 
£m 
116,419 
19,031 
135,450 

78,202 
35,625 
21,623 
135,450 

2012

New basis 
£m 
10,297 
6,581 
(15,669) 
1,209 

New accounting pronouncements to be adopted on or after 1 April 2014
The Group will adopt Amendments to IAS 32, “Offsetting financial assets and financial liabilities”, which is effective for annual periods beginning 
on or after 1 January 2014 and has been endorsed for use in the EU, on 1 April 2014. In addition, the Group will adopt IFRIC 21, “Levies”, which 
is effective for annual periods beginning on or after 1 January 2014 and has not been endorsed for use by the EU, on 1 April 2014.

Phase I of IFRS 9 “Financial Instruments” was issued in November 2009 and has subsequently been updated and amended. The standard is effective 
for annual periods beginning on or after 1 January 2015 and has not yet been endorsed for use in the EU. The standard introduces changes to the 
classification and measurement of financial assets, removes the restriction on electing to measure certain financial liabilities at fair value through the 
income statement from initial recognition and requires changes to the presentation of gains and losses relating to fair value changes. 

The Group is currently assessing the impact of the above new pronouncements on its results, financial position and cash flows.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
 
 
 
 
 
 
 
 
100

Notes to the consolidated financial statements (continued)

3. Operating profit

Detailed below are the key items charged/(credited) in arriving at our operating profit.

Net foreign exchange losses
Depreciation of property, plant and equipment (note 13):

Owned assets
Leased assets

Amortisation of intangible assets (note 10)
Impairment of goodwill in subsidiaries, joint ventures and associates (note 12)
Impairment of licences and spectrum (note 12)
Impairment of property, plant and equipment (note 12)
Negative goodwill (note 11)
Research and development expenditure
Staff costs (note 5)
Operating lease rentals payable:

Plant and machinery
Other assets including fixed line rentals

Loss on disposal of property, plant and equipment
Own costs capitalised attributable to the construction or acquisition of property, plant and equipment

2013 
£m 
22 

4,209 
44 
3,447 
7,700 
– 
– 
(473)
307 
4,051 

159 
1,661 
92 
(418)

2012 
£m 
34 

4,284 
79 
3,496 
3,848 
121 
81 
–
304 
3,843 

173 
1,672 
47 
(374)

2011 
£m 
14 

4,318 
54 
3,504 
6,150 
– 
– 
–
287 
3,642 

127 
1,761 
91 
(331)

The total remuneration of the Group’s auditor, Deloitte LLP and other member firms of Deloitte Touche Tohmatsu Limited for services provided 
to the Group is analysed below: 

Audit fees:
Parent company
Subsidiaries

Audit-related assurance services1
Audit and audit-related fees:

Taxation advisory services2
Other non-audit services2
Total fees

2013 
£m 

2012 
£m 

1
7
8
1
9

–
–
9

1 
6 
7 
1 
8 

– 
1 
9 

2011 
£m 

1 
7 
8 
1 
9 

1 
– 
10 

Notes:
1  Relates to fees for statutory and regulatory filings.
2  Deloitte LLP and other member firms of Deloitte Touche Tohmatsu Limited were engaged during the year to provide a number of taxation advisory and other non‑audit services. In aggregate, fees for these services amounted 

to £0.4 million. 

In addition to the above, the Group’s joint ventures and associates paid fees totalling £1 million (2012: £2 million; 2011: £1 million) and £4 million 
(2012: £5 million; 2011: £5 million) respectively to Deloitte LLP and other member firms of Deloitte Touche Tohmatsu Limited during the year. 

Deloitte LLP and other member firms of Deloitte Touche Tohmatsu Limited have also received fees in each of the last three years in respect of audits 
of charitable foundations associated to the Group.

A description of the work performed by the Audit and Risk Committee in order to safeguard auditor independence when non‑audit services are 
provided is set out in “Corporate governance” on page 62 and 63.

Vodafone Group Plc Annual Report 2013 
 
 
 
 
 
 
 
 
 
 
 
101

4. Directors and key management compensation

This note details the total amounts earned by the Company’s directors and members of the Executive 
Committee. Further details can be found in “Directors’ remuneration” on pages 79 to 82.

Directors
Aggregate emoluments of the directors of the Company were as follows: 

Salaries and fees
Incentive schemes1
Other benefits2

2013 
£m 
5
7
1
13

2012 
£m 
5 
4 
1 
10 

2011 
£m 
5 
3 
1 
9 

Notes:
1 
2 

Includes the value of the cash in lieu of global long‑term incentive plan dividends.
Includes the value of the cash allowance taken by some individuals in lieu of pension contributions.

The aggregate gross pre-tax gain made on the exercise of share options in the year ended 31 March 2013 by directors who served during the year 
was £2 million (2012: £nil; 2011: £nil).

Key management compensation
Aggregate compensation for key management, being the directors and members of the Executive Committee, was as follows: 

Short‑term employee benefits
Post employment benefits – defined contribution schemes
Share-based payments

2013 
£m 
25
–
23
48

2012 
£m
17 
–
26 
43 

2011 
£m
18 
1 
22 
41 

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
 
 
 
 
 
102

Notes to the consolidated financial statements (continued)

5. Employees

This note shows the average number of people employed by the Group during the year, in which areas of our 
business our employees work and where they are based. It also shows total employment costs. 
During the year the Group changed its organisation structure. The information on employees by segment is presented on the revised basis, 
with prior years amended to conform to the current year presentation. 

2013 
Employees 

2012 
Employees 

2011 
Employees 

By activity:
Operations
Selling and distribution
Customer care and administration

By segment:
Germany
UK
Other Northern and Central Europe
Northern and Central Europe

Italy
Spain
Other Southern Europe
Southern Europe

India
Vodacom
Other Africa, Middle East and Asia Pacific
Africa, Middle East and Asia Pacific

Non-Controlled Interests and Common Functions
Total

The cost incurred in respect of these employees (including directors) was: 

Wages and salaries
Social security costs
Share-based payments (note A4)
Other pension costs (note A5)

15,422
32,162
43,688
91,272

11,088
7,850
19,679
38,617

5,750
4,223
4,219
14,192

11,996
7,311
11,500
30,807

7,656
91,272

2013 
£m 
3,331
419
134
167
4,051

14,522 
30,286 
41,565 
86,373 

12,115 
8,151 
15,500
35,766

5,838 
4,379 
4,480
14,697

11,234 
7,437 
10,886 
29,557 

6,353 
86,373 

2012 
£m 
3,158 
399 
143 
143 
3,843 

14,171 
28,311 
41,380 
83,862 

12,594 
8,174 
14,215
34,983

6,121 
4,389 
4,738
15,248

10,743 
7,320 
10,896 
28,959 

4,672 
83,862 

2011 
£m 
2,960 
392 
156 
134 
3,642 

Vodafone Group Plc Annual Report 2013 
 
 
 
 
 
 
 
 
 
 
103

6. Investment income and financing costs

Investment income is mainly comprised of interest received from short‑term investments in money market 
funds, external bank deposits and government bonds and gains from foreign exchange contracts used 
to mitigate the impact of exchange rate movements on our net debt. Financing costs mainly arise from interest 
due on bonds and commercial paper issued, external bank loans and the results of hedging transactions used 
to manage the impact on the Group of foreign exchange and interest rate movements. 

Investment income:
Available-for-sale investments:

Dividends received

Loans and receivables at amortised cost
Gain on settlement of loans and receivables1
Fair value through the income statement (held for trading):

Derivatives – foreign exchange contracts
Other2

Equity put rights and similar arrangements3

Financing costs: 
Items in hedge relationships:

Other loans
Interest rate swaps
Dividends on redeemable preference shares
Fair value hedging instrument
Fair value of hedged item
Cash flow hedges transferred from equity
Other financial liabilities held at amortised cost:

Bank loans and overdrafts4
Other loans2
Interest credit on settlement of tax issues5
Equity put rights and similar arrangements3
Finance leases

Fair value through the income statement (held for trading):

Derivatives – forward starting swaps and futures
Other2

Net financing costs/(investment income)

2013 
£m 

2 
124 
– 

115
64
–
305

228 
(184)
57 
(81)
112 
– 

720 
736 
(92)
136 
– 

2012 
£m 

2 
168 
– 

121 
165 
– 
456 

211 
(178)
56 
(539)
511 
– 

769 
785 
(9)
81 
1 

105 
51
1,788
1,483

244 
– 
1,932 
1,476 

2011 
£m 

83 
339 
472 

38 
263 
114 
1,309 

746 
(338)
58 
(47)
40 
17 

629 
121 
(826)
19 
9 

1 
– 
429 
(880)

Notes:
1  Gain on settlement of loans and receivables issued by SoftBank Mobile Corp. 
2  Amounts for 2013 include net foreign exchange losses of £91 million (2012: £55 million gain; 2011 £405 million gain) arising from net foreign exchange movements on certain intercompany balances. Amounts for 2012 and 

2011 include foreign exchange gains arising on investments held following the disposal of Vodafone Japan to SoftBank Corp.
Includes amounts in relation to the Group’s arrangements with its non‑controlling interest partners in India.

3 
4  The Group capitalised £8 million of interest expense in the year (2012: £25 million; 2011: £38 million). The interest rate used to determine the amount of borrowing costs eligible for capitalisation was 5.6%.
5  Amounts for 2013, 2012 and 2011 include a reduction of the provision for potential interest on tax issues.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
104

Notes to the consolidated financial statements (continued)

7. Taxation

This note explains how our Group tax charge arises. The deferred tax section of the note also provides 
information on our expected future tax charges and sets out the tax assets held across the Group together with 
our view on whether or not we expect to be able to make use of these in the future. 
Income tax expense 

United Kingdom corporation tax expense/(income):

Current year
Adjustments in respect of prior years

Overseas current tax expense/(income):

Current year
Adjustments in respect of prior years

Total current tax expense

Deferred tax on origination and reversal of temporary differences:

United Kingdom deferred tax 
Overseas deferred tax

Total deferred tax (income)/expense
Total income tax expense 

2013 
£m

– 
24 
24 

3,070 
(297)
2,773 
2,797 

(52)
(163)
(215)
2,582 

2012 
£m

– 
(4)
(4)

2,440 
(231)
2,209 
2,205 

(8)
349 
341 
2,546 

2011 
£m

141 
(5)
136 

2,152 
(477)
1,675 
1,811 

(275)
92 
(183)
1,628 

UK operating profits are more than offset by statutory allowances for capital investment in the UK network and systems plus ongoing interest costs 
including those arising from the £6 billion of spectrum payments to the UK government in 2000.

Tax credited directly to other comprehensive income

Current tax charge/(credit)
Deferred tax credit
Total tax credited directly to other comprehensive income

Tax credited directly to equity

Current tax credit
Deferred tax credit
Total tax credited directly to equity 

2013 
£m
2 
(40)
(38)

2013 
£m
(17)
(1)
(18)

2012 
£m
(5)
(119)
(124) 

2012 
£m
(1)
(1)
(2)

2011 
£m
(14)
(117)
(131) 

2011 
£m
(5)
(19)
(24)

Vodafone Group Plc Annual Report 2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
105

Factors affecting tax expense for the year
The table below explains the differences between the expected tax expense, at the UK statutory tax rate of 24% (2012: 26%; 2011: 28%), and the 
Group’s total tax expense for each year. Further discussion of the current year tax expense can be found in the section titled “Commentary on the 
consolidated income statement and statement of comprehensive income” on page 91. 

2013 
£m 
3,255 
781 
210 
2,664 
(10)
4 
(625)
(74)
(184)
(273)
(164)
117 
(75)
(2)
– 
224 
(11)
2,582 

2012 
£m1
9,549 
2,483 
616 
1,372 
(998)
102 
(634)
– 
(285)
(210)
– 
159 
15 
(3)
– 
231 
(302)
2,546 

Profit before tax as shown in the consolidated income statement
Expected income tax expense at UK statutory tax rate
Effect of different statutory tax rates of overseas jurisdictions
Impairment losses with no tax effect
Disposal of Group investments2
Effect of taxation of associates, reported within operating profit
Deferred tax impact of previously unrecognised temporary differences including losses3
Current tax impact of previously unrecognised temporary differences including losses
Effect of unrecognised temporary differences
Adjustments in respect of prior years
Gain on acquisition of CWW with no tax effect
Effect of secondary and irrecoverable taxes
Deferred tax on overseas earnings
Effect of current year changes in statutory tax rates
Assets revalued for tax purposes
Expenses not deductible for tax purposes and other items
Exclude taxation of associates
Income tax expense 

Notes:
1  Comparatives have been restated to align with the current year presentation.
2  2012 relates to the disposal of SFR and Polkomtel. 2011 relates to the disposal of China Mobile Limited and SoftBank.
3  See commentary regarding deferred tax asset recognition on page 106. 

Deferred tax
Analysis of movements in the net deferred tax liability during the year:

1 April 2012
Exchange movements
Credited to the income statement
Credited directly to other comprehensive income
Credited directly to equity
Reclassifications
Arising on acquisition and disposals
31 March 2013

Deferred tax assets and liabilities, before offset of balances within countries, are as follows:

Accelerated tax depreciation
Intangible assets
Tax losses
Deferred tax on overseas earnings
Other temporary differences
31 March 2013

Amount 
(charged)/ 
credited 
in income 
statement 
£m 
(197)
85 
164 
75 
88 
215 

Gross 
deferred 
tax asset 
£m 
1,097 
238 
28,248 
– 
3,058 
32,641 

Gross 
deferred tax 
liability 
£m 
(5,097)
(1,455)
– 
(1,812)
(194)
(8,558)

Less 
amounts 
unrecognised 
£m 
– 
(80)
(26,148)
– 
(1,633)
(27,861)

2011 
£m1
9,498 
2,659 
231 
1,993 
(917)
168 
(1,247)
(734)
366 
(1,088)
– 
91 
143 
29 
121 
332 
(519)
1,628 

£m 
(4,627)
(184)
215 
40 
1 
1 
776 
(3,778)

Net 
recognised 
deferred tax 
(liability)/ 
asset 
£m 
(4,000)
(1,297)
2,100 
(1,812)
1,231 
(3,778)

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
106

Notes to the consolidated financial statements (continued)

7. Taxation (continued)

Deferred tax assets and liabilities are analysed in the statement of financial position, after offset of balances within countries, as:

Deferred tax asset
Deferred tax liability
31 March 2013

At 31 March 2012 deferred tax assets and liabilities, before offset of balances within countries, were as follows:

Accelerated tax depreciation
Intangible assets
Tax losses
Deferred tax on overseas earnings
Other temporary differences
31 March 2012

Amount 
(charged)/ 
credited 
in income 
statement 
£m 
(792)
178 
254 
(13)
32 
(341) 

Gross 
deferred 
tax asset 
£m 
198 
620 
24,742 
– 
3,254 
28,814 

Gross 
deferred tax 
liability 
£m 
(4,595)
(2,061)
– 
(1,796)
(877)
(9,329)

Less 
amounts 
unrecognised 
£m 
– 
(275)
(22,515)
– 
(1,322)
(24,112)

£m 
2,920 
(6,698)
(3,778)

Net 
recognised 
deferred tax 
(liability)/ 
asset 
£m 
(4,397)
(1,716)
2,227 
(1,796)
1,055 
(4,627)

At 31 March 2012 deferred tax assets and liabilities were analysed in the statement of financial position, after offset of balances within countries, as:

Deferred tax asset
Deferred tax liability
31 March 2012

£m 
1,970 
(6,597)
(4,627)

Factors affecting the tax charge in future years
Factors that may affect the Group’s future tax charge include the impact of corporate restructurings, the resolution of open issues, future planning, 
corporate acquisitions and disposals, the use of brought forward tax losses and changes in tax legislation and tax rates.

The Group is routinely subject to audit by tax authorities in the territories in which it operates, and specifically, in India these are usually resolved 
through the Indian legal system. The Group considers each issue on its merits and, where appropriate, holds provisions in respect of the potential 
tax liability that may arise. However, the amount ultimately paid may differ materially from the amount accrued and could therefore affect the 
Group’s overall profitability and cash flows in future periods.

At 31 March 2013 the gross amount and expiry dates of losses available for carry forward are as follows:

Losses for which a deferred tax asset is recognised 
Losses for which no deferred tax is recognised 

Expiring 
within 
5 years 
£m 
343 
1,845 
2,188 

At 31 March 2012 the gross amount and expiry dates of losses available for carry forward are as follows:

Losses for which a deferred tax asset is recognised 
Losses for which no deferred tax is recognised 

Expiring 
within 
5 years 
£m 
68 
1,838
1,906

Expiring 
within 
6–10 years 
£m 
– 
691 
691 

Expiring 
within 
6–10 years 
£m 
31 
670 
701 

Unlimited 
£m 
8,423 
94,705 
103,128 

Total 
£m 
8,766 
97,241 
106,007 

Unlimited 
£m 
8,317
82,912
91,229

Total 
£m 
8,416
85,420
93,836

The losses arising on the write down of investments in Germany are available to use against both German federal and trade tax liabilities. Losses 
of £3,236 million (2012: £3,804 million) are included in the above table on which a deferred tax asset has been recognised. The Group has not 
recognised a deferred tax asset on £12,346 million (2012: £11,547 million) of the losses as it is uncertain that these losses will be utilised.

Included above are losses amounting to £7,104 million (2012: £1,907 million) in respect of UK subsidiaries which are only available for offset against 
future capital gains and since it is uncertain whether these losses will be utilised, no deferred tax asset has been recognised. The losses have 
increased since the prior year, following the acquisition of CWW.

The losses above also include £70,644 million (2012: £72,696 million) that have arisen in overseas holding companies as a result of revaluations 
of those companies’ investments for local GAAP purposes. No deferred tax asset is recognised in respect of £66,110 million of these losses 
as it is uncertain whether these losses will be utilised. A deferred tax asset of £1,325 million (2012: £1,164 million) has been recognised for the 
remainder of these losses which relate to a fiscal unity in Luxembourg as we expect the members of this fiscal unity to generate taxable profits 
against which these losses will be used. 

In addition to the above, we have an acquired £7,642 million of losses in overseas holding companies following our purchase of CWW, for which 
no deferred tax asset has been recognised.

The remaining losses relate to a number of other jurisdictions across the Group. There are also £5,918 million (2012: £7,283 million) of unrecognised 
other temporary differences. 

Vodafone Group Plc Annual Report 2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
107

The Group holds provisions of £1,812 million (2012: £1,796 million) in respect of deferred taxation that would arise if temporary differences 
on investments in subsidiaries, associates and interests in joint ventures were to be realised after the end of the reporting period (see table above). 
No deferred tax liability has been recognised in respect of a further £47,978 million (2012: £51,267 million) of unremitted earnings of subsidiaries, 
associates and joint ventures because the Group is in a position to control the timing of the reversal of the temporary difference and it is probable 
that such differences will not reverse in the foreseeable future. It is not practicable to estimate the amount of unrecognised deferred tax liabilities 
in respect of these unremitted earnings.

8. Earnings per share 

Basic earnings per share is the amount of profit generated for the financial year divided by the number of shares 
in issue. The calculation is based on the weighted average number of shares in issue during the year. The total 
number of shares used to calculate diluted earnings per share includes the impact of restricted shares and share 
options, if dilutive, as if these were also issued.

Weighted average number of shares for basic earnings per share
Effect of dilutive potential shares: restricted shares and share options
Weighted average number of shares for diluted earnings per share

Earnings for basic and diluted earnings per share

9. Equity dividends

2013 
Millions 
49,190
244
49,434

2012 
Millions 
50,644 
314 
50,958 

2011 
Millions 
52,408 
340 
52,748 

£m 
429

£m 
6,957 

£m 
7,968 

Dividends are one type of shareholder return, historically paid to our shareholders twice a year in February and 
August. For information on shareholder returns in the form of share buybacks, refer to “Purchase of own shares” 
on page 95.

Declared during the financial year:
Final dividend for the year ended 31 March 2012: 6.47 pence per share
(2011: 6.05 pence per share, 2010: 5.65 pence per share)
Interim dividend for the year ended 31 March 2013: 3.27 pence per share
(2012: 3.05 pence per share, 2011: 2.85 pence per share)
Second interim dividend share for the year ended 31 March 2013: nil
(2012: 4.00 pence per share, 2011: nil)

Proposed after the end of the reporting period and not recognised as a liability:
Final dividend for the year ended 31 March 2013: 6.92 pence per share 
(2012: 6.47 pence per share, 2011: 6.05 pence per share)

2013 
£m 

2012 
£m 

2011 
£m 

3,193

1,608

–
4,801

3,102 

2,976 

1,536 

1,492 

2,016 
6,654 

– 
4,468 

3,377

3,195 

3,106 

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
108

Notes to the consolidated financial statements (continued)

10. Intangible assets 

Our statement of financial position contains significant intangible assets, mainly in relation to goodwill. Goodwill 
arises when we acquire a business and pay a higher amount than the fair value of the net assets of that business 
primarily due to the synergies we expect to gain from the acquisition. Goodwill is not amortised but is subject 
to annual impairment reviews. We also spend a significant amount on licences and spectrum which is usually 
amortised over the life of the licence. Refer to “Critical accounting estimates” on pages 86 and 87 for further 
information on how we calculate the carrying value of our goodwill and intangible assets and our processes for 
impairment testing.

Cost:
1 April 2011
Exchange movements
Arising on acquisition
Additions 
Disposals
Disposals of subsidiaries and joint ventures
Other
31 March 2012
Exchange movements
Arising on acquisition
Additions 
Disposals
Disposals of subsidiaries and joint ventures
Other
31 March 2013

Accumulated impairment losses and amortisation:
1 April 2011
Exchange movements
Amortisation charge for the year
Impairment losses
Disposals
Disposals of subsidiaries and joint ventures
Other
31 March 2012
Exchange movements
Amortisation charge for the year
Impairment losses
Disposals
Disposals of subsidiaries and joint ventures
Other
31 March 2013

Net book value:
31 March 2012
31 March 2013

 Goodwill 
£m 

103,900 
(6,398)
87 
– 
– 
(358)
– 
97,231 
712 
59 
– 
– 
– 
(25)
97,977 

58,664 
(3,601)
– 
3,818 
– 
– 
– 
58,881 
1,024 
– 
7,700 
– 
– 
– 
67,605 

Licences and 
spectrum 
£m 

30,159 
(1,804)
– 
1,263 
– 
(139)
– 
29,479 
(15)
28 
2,440 
(9)
– 
(5)
31,918 

10,623 
(645)
1,891 
121 
– 
(34)
– 
11,956 
53 
1,782 
– 
(5)
– 
– 
13,786 

38,350 
30,372 

17,523 
18,132 

Computer 
software 
£m 

9,949 
(539)
19 
1,653 
(653)
(52)
81 
10,458 
100 
63 
1,578 
(603)
(4)
– 
11,592 

7,135 
(371)
1,298 
– 
(634)
(23)
55 
7,460 
81 
1,399 
– 
(589)
(3)
– 
8,348 

2,998 
3,244 

Other 
£m 

3,269 
(306)
33 
10 
(18)
(24)
32 
2,996 
(207)
335 
– 
– 
– 
(11)
3,113 

2,297 
(220)
307 
– 
(16)
(20)
5 
2,353 
(145)
266 
– 
– 
– 
(10)
2,464 

Total 
£m 

147,277 
(9,047)
139 
2,926 
(671)
(573)
113 
140,164 
590 
485 
4,018 
(612)
(4)
(41)
144,600 

78,719 
(4,837)
3,496 
3,939 
(650)
(77)
60 
80,650 
1,013 
3,447 
7,700 
(594)
(3)
(10)
92,203 

643 
649 

59,514 
52,397 

For licences and spectrum and other intangible assets, amortisation is included within the cost of sales line within the consolidated income 
statement. Licences and spectrum with a net book value of £2,702 million (2012: £2,991 million) have been pledged as security against borrowings.

The net book value and expiry dates of the most significant licences are as follows: 

Germany
UK
India
Qatar
Italy
Netherlands

Expiry date
December 2020/2025
December 2021/March 2033
December 2026/September 2030
June 2028
December 2021/2029
December 2016/February 2030/May 2030

2013 
£m 
4,329 
3,782 
1,493 
1,111 
1,717
1,329 

2012 
£m 
4,778
3,250
1,455
1,125
1,771
234

The remaining amortisation period for each of the licences in the table above corresponds to the expiry date of the respective licence. A summary 
of the Group’s most significant mobile licences can be found on page 178.

Vodafone Group Plc Annual Report 2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
109

11. Acquisitions and disposals

We made a number of business acquisitions during the year, the two largest being Cable & Wireless Worldwide 
plc and TelstraClear Limited. See below for further details of the net assets acquired and the goodwill arising. 
The note also provides details of our disposals of our interests in SFR and Polkomtel in the prior year.
The aggregate cash consideration in respect of purchases of interests in subsidiaries and joint ventures, net of cash acquired, is as follows: 

Cash consideration paid: 
Cable & Wireless Worldwide plc 
TelstraClear Limited 
Other acquisitions completed during the year 

Net overdrafts acquired 

£m

1,050 
440 
25 
1,515 
(83)
1,432 

Total goodwill acquired was £59 million and included £44 million in relation to TelstraClear and £15 million in relation to other acquisitions 
completed during the year. 

Cable & Wireless Worldwide plc (‘CWW’) 
On 27 July 2012 the Group acquired the entire share capital of CWW for cash consideration of approximately £1,050 million before tax and 
transaction costs. CWW de‑listed from the London Stock Exchange on 30 July 2012. CWW provides a wide range of managed voice, data, hosting 
and IP‑based services and applications. The primary reasons for acquiring the business were to strengthen the enterprise business of Vodafone 
Group in the UK and internationally, and the attractive network and other cost saving opportunities for the Vodafone Group.

The results of the acquired entity have been consolidated in the Group’s income statement from 27 July 2012 and contributed £1,234 million 
of revenue and a loss of £151 million to the profit attributable to equity shareholders of the Group during the year.

The purchase price allocation is set out in the table below:

Net assets acquired:
Identifiable intangible assets1
Property, plant and equipment
Inventory
Trade and other receivables
Cash and cash equivalents
Current and deferred taxation
Short and long-term borrowings
Trade and other payables
Provisions
Post employment benefits
Net identifiable assets acquired
Non-controlling interests
Negative goodwill2
Total consideration

Fair value 
£m 

325 
1,207 
34 
452 
78 
788 
(306)
(754)
(249)
(47)
1,528 
(5)
(473) 
1,050 

Notes:
1 
2  Transaction costs of £11 million were charged in the Group’s consolidated income statement in the year ended 31 March 2013.

 Identifiable intangible assets of £325 million consisted of customer relationships of £225 million, CWW brand of £54 million and software of £46 million and are amortised in line with Group accounting policies.

The negative goodwill primarily arose from an upward fair value adjustment in relation to acquired property, plant and equipment, the recognition 
of acquired identifiable intangible assets not previously recognised by CWW together with the recognition of a deferred tax asset resulting from 
previously unclaimed UK capital allowances. The change in the purchase price allocation from that previously disclosed relates to further deferred 
tax asset recognition following the completion of new long‑term business plans. No deferred tax assets have been recognised in respect of the 
losses of CWW (see “Factors affecting the tax charge in future years” on page 106). The income statement credit in respect of the negative goodwill 
is reported within “Other income and expense” on the face of the consolidated income statement.

On 27 July 2012 the Group acquired convertible bonds issued by CWW amounting to £245 million which resulted in £6 million of interest being 
charged to the Group’s consolidated income statement in the year ended 31 March 2013.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
 
 
 
 
110

Notes to the consolidated financial statements (continued)

11. Acquisitions and disposals (continued)

TelstraClear Limited (‘TelstraClear’)
On 31 October 2012 the Group acquired the entire share capital of TelstraClear for cash consideration of NZ$863 million (£440 million). The primary 
reasons for acquiring the business were to strengthen Vodafone New Zealand’s portfolio of fixed communications solutions and to create a leading 
total communications company in New Zealand.

The results of the acquired entity which have been consolidated in the income statement from 31 October 2012 contributed £136 million 
of revenues and a loss of £23 million to the profit attributable to equity shareholders of the Group during the period.

The provisional purchase price allocation is set out in the table below:

Net assets acquired:
Identifiable intangible assets1
Property, plant and equipment
Trade and other receivables
Cash and cash equivalents
Current and deferred taxation liabilities
Trade and other payables
Provisions
Net identifiable assets acquired
Goodwill2
Total consideration

Fair value 
£m 

84 
345 
55 
5 
(19)
(59)
(15)
396 
44 
440 

Notes:
1 
2   The goodwill is attributable to the expected profitability of the acquired business and the synergies expected to arise after the Group’s acquisition of TelstraClear. None of the goodwill is expected to be deductible for 

Identifiable intangible assets of £84 million consist of licences and spectrum fees of £27 million , TelstraClear brand of £3 million and customer relationships of £54 million.

tax purposes.

Pro-forma full year information
The following unaudited pro‑forma summary presents the Group as if the acquisitions of CWW and TelstraClear had been completed on 1 April 
2012. The pro‑forma amounts include the results of CWW and TelstraClear, amortisation of the acquired intangible assets recognised on acquisition 
and interest expense on the increase in net debt as a result of the acquisitions. The pro‑forma information is provided for comparative purposes 
only and does not necessarily reflect the actual results that would have occurred, nor is it necessarily indicative of future results of operations of the 
combined companies.

Revenue
Profit for the financial year
Profit attributable to equity shareholders

Basic earnings per share 
Diluted earnings per share

2013 
£m 
45,289 
601 
355 

Pence
0.72
0.72

Other acquisitions
During the 2013 financial year the Group completed a number of other acquisitions for an aggregate net cash consideration of £25 million, 
all of which was paid during the year. The aggregate fair values of goodwill, identifiable assets, and liabilities of the acquired operations were 
£15 million, £16 million and £6 million, respectively. In addition, the Group completed the acquisition of certain non‑controlling interests for a net 
cash consideration of £7 million.

Disposals
France – Société Française du Radiotéléphone S.A. (‘SFR’)
On 16 June 2011 the Group sold its entire 44% shareholding in SFR to Vivendi for a cash consideration of €7,750 million (£6,805 million) before tax 
and transaction costs and also received a final dividend of €200 million (£178 million) on completion of the transaction. The Group recognised a net 
gain on disposal of £3,419 million, reported in other income and expense. 

Net assets disposed
Total cash consideration
Other effects1
Net gain on disposal2

Notes:
1  Other effects include foreign exchange gains and losses transferred to the income statement and professional fees related to the disposal.
2  Reported in other income and expense in the consolidated income statement.

SFR
£m
(3,953)
6,805 
567 
3,419 

Vodafone Group Plc Annual Report 2013 
 
 
 
 
 
111

Poland – Polkomtel S.A.
On 9 November 2011 the Group sold its entire 24.4% interest in Polkomtel S.A. to Spartan Capital Holdings SP. z o.o for a cash consideration 
of €918 million (£784 million) before tax and transaction costs. The Group recognised a net gain on disposal of £296 million, reported in other 
income and expense.

Net assets disposed
Total cash consideration
Other effects1
Net gain on disposal2

Polkomtel
£m
(579)
784
91
296

Notes:
1  Other effects include foreign exchange gains and losses transferred to the income statement and professional fees related to the disposal.
2  Reported in other income and expense in the consolidated income statement.

China – China Mobile Limited
In the year ended 31 March 2011 the Group sold its 3.2% interest in China Mobile for £4,264 million generating a £3,019 million income statement 
gain, including income statement recognition of foreign exchange rate gains previously recognised in equity.

12. Impairment review

Impairment occurs when the carrying value of an asset or group of assets is greater than the present value 
of the cash they are expected to generate. We review the carrying value of the assets in each country in which 
we operate at least annually. For further details on our impairment review process see “Critical accounting 
estimates” on page 87 and “Impairment of assets” under our significant accounting policies on page 131.

Impairment losses
Following our annual impairment review, the net impairment losses recognised in the consolidated income statement, as a separate line item within 
operating profit, in respect of goodwill, licences and spectrum fees, and property, plant and equipment are as below. The impairment losses were 
based on value in use calculations. 

Cash generating unit
Italy
Spain
Greece
Portugal
Ireland

Reportable segment
Italy
Spain
Other Southern Europe1
Other Southern Europe1
Other Northern and Central Europe1

2013 
£m 
4,500
3,200
–
–
–
7,700

2012 
£m 
2,450 
900 
450 
250 
– 
4,050 

20111
£m 
1,050 
2,950 
800 
350 
1,000 
6,150 

Note:
1  Total impairment losses in the Other Southern Europe segment were £nil in the year ended 31 March 2013 (2012: £700 million; 2011: £1,150 million). 

Goodwill
The remaining carrying value of goodwill at 31 March was as follows:

Germany
Italy
Spain

Other

2013 
£m 
11,703
5,867
2,515
20,085
10,287
30,372

2012 
£m 
11,566 
10,400 
5,833 
27,799 
10,551 
38,350 

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
 
 
 
 
 
 
112

Notes to the consolidated financial statements (continued)

12. Impairment review (continued)

Key assumptions used in the value in use calculations
The key assumptions used in determining the value in use are:

Assumption
Budgeted EBITDA

Budgeted capital expenditure

Long-term growth rate

How determined
Budgeted EBITDA has been based on past experience adjusted for the following:
 a voice and messaging revenue is expected to benefit from increased usage from new customers, especially 
in emerging markets, the introduction of new services and traffic moving from fixed networks to mobile 
networks, though these factors will be offset by increased competitor activity, which may result in price 
declines, and the trend of falling termination and other regulated rates;

 a non-messaging data revenue is expected to continue to grow as the penetration of 3G (plus 4G where 
available) enabled devices and smartphones rise along with higher data bundle attachment rates, 
and new products and services are introduced; and

 a margins are expected to be impacted by negative factors such as the cost of acquiring and retaining 
customers in increasingly competitive markets and the expectation of further termination rate cuts 
by regulators and by positive factors such as the efficiencies expected from the implementation 
of Group initiatives.

The cash flow forecasts for capital expenditure are based on past experience and include the ongoing capital 
expenditure required to roll out networks in emerging markets, to provide enhanced voice and data products 
and services and to meet the population coverage requirements of certain of the Group’s licences. Capital 
expenditure includes cash outflows for the purchase of property, plant and equipment and computer software.
For businesses where the five year management plans are used for the Group’s value in use calculations, 
a long-term growth rate into perpetuity has been determined as the lower of:
 a the nominal GDP rates for the country of operation; and
 a the long‑term compound annual growth rate in EBITDA in years six to ten estimated by management.

Pre‑tax risk adjusted discount rate The discount rate applied to the cash flows of each of the Group’s operations is generally based on the risk free 

rate for ten year bonds issued by the government in the respective market. Where government bond rates 
contain a material component of credit risk, high quality local corporate bond rates may be used.
These rates are adjusted for a risk premium to reflect both the increased risk of investing in equities and the 
systematic risk of the specific Group operating company. In making this adjustment, inputs required are the 
equity market risk premium (that is the required increased return required over and above a risk free rate 
by an investor who is investing in the market as a whole) and the risk adjustment, beta, applied to reflect the risk 
of the specific Group operating company relative to the market as a whole.
In determining the risk adjusted discount rate, management has applied an adjustment for the systematic 
risk to each of the Group’s operations determined using an average of the betas of comparable listed 
mobile telecommunications companies and, where available and appropriate, across a specific territory. 
Management has used a forward‑looking equity market risk premium that takes into consideration both studies 
by independent economists, the average equity market risk premium over the past ten years and the market risk 
premiums typically used by investment banks in evaluating acquisition proposals.

Year ended 31 March 2013
During the year ended 31 March 2013 impairment charges of £4,500 million and £3,200 million were recorded in respect of the Group’s investments 
in Italy and Spain respectively. The impairment charges relate solely to goodwill.

The impairment charges were driven by a combination of lower projected cash flows within business plans, resulting from our reassessment 
of expected future business performance in light of current trading and economic conditions and adverse movements in discount rates driven 
by the credit rating and yields on ten year government bonds.

The table below shows the key assumptions used in the value in use calculations.

Pre‑tax risk adjusted discount rate
Long-term growth rate
Budgeted EBITDA1
Budgeted capital expenditure2

Italy
% 
11.3 
0.5 
(0.2) 
9.9–15.2 

Spain
% 
12.2 
1.9 
1.7 
11.2–15.2 

Germany
% 
9.6 
1.4
2.5 
11.3–12.6 

Assumptions used in value in use calculation 

Greece
% 
23.9 
1.0 
0.4 
7.8–11.0 

Portugal
% 
11.2 
0.4 
(1.5) 
10.0–18.9 

Romania
% 
11.2 
3.0 
0.8 
10.1–15.5 

Notes:
1  Budgeted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash‑generating units of the plans used for impairment testing.
2  Budgeted capital expenditure is expressed as the range of capital expenditure as a percentage of revenue in the initial five years for all cash generating units of the plans used for impairment testing.

Vodafone Group Plc Annual Report 2013 
 
 
 
 
 
 
 
 
 
113

Sensitivity analysis
Other than as disclosed below, management believes that no reasonably possible change in any of the above key assumptions would cause the 
carrying value of any cash generating unit to exceed its recoverable amount.

The carrying values of the Group’s operations in Italy, Spain, Portugal and Greece are equal to, or not materially greater than, their estimated 
recoverable amounts; consequently, any adverse change in key assumptions would, in isolation, cause a further impairment loss to be recognised. 
The estimated recoverable amounts of the Group’s operations in Germany and Romania exceeded their carrying values by approximately 
£1,034 million and £184 million respectively. 

Pre‑tax risk adjusted discount rate
Long-term growth rate
Budgeted EBITDA1
Budgeted capital expenditure2

Change required for carrying value  
to equal the recoverable amount

Germany
pps
0.4
(0.5)
(0.7)
1.1 

Romania
pps 
1.0 
(1.2) 
(1.7) 
2.8 

Notes:
1  Budgeted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash‑generating units of the plans used for impairment testing.
2  Budgeted capital expenditure is expressed as the range of capital expenditure as a percentage of revenue in the initial five years for all the cash generating units of the plans used for impairment testing.

The changes in the following table to assumptions used in the impairment review would, in isolation, lead to an (increase)/decrease to the aggregate 
impairment loss recognised in the year ended 31 March 2013:

Pre‑tax risk adjusted discount rate
Long-term growth rate
Budgeted EBITDA1
Budgeted capital expenditure2

Increase
by 2pps
£bn
(1.4) 
1.8 
 0.5
(0.9) 

Italy

Decrease
by 2pps
£bn
1.8 
(1.3) 
(0.5) 
0.9 

Increase
by 2pps
£bn
(0.7)
–
–
(0.6)

Spain

Decrease
by 2pps
£bn
–
(0.7)
(0.1)
–

Increase
by 2pps
£bn
(0.3)
–
–
(0.2)

Portugal

Decrease
by 2pps
£bn
–
(0.3)
(0.1)
–

Notes:
1  Budgeted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash‑generating units of the plans used for impairment testing.
2  Budgeted capital expenditure is expressed as a percentage of revenue in the initial five years for all the cash generating units of the plans used for impairment testing.

Year ended 31 March 2012
During the year ended 31 March 2012 impairment charges of £2,450 million, £900 million, £450 million and £250 million were recorded in respect 
of the Group’s investments in Italy, Spain, Greece and Portugal, respectively. Of the total charge, £3,848 million related to goodwill and £202 million 
was allocated to licence intangible assets and property, plant and equipment in Greece.

The impairment charges were primarily driven by increased discount rates as a result of increases in bond rates, with the exception of Spain where 
rates reduced marginally compared to 31 March 2011. In addition, business valuations were negatively impacted by lower cash flows within business 
plans reflecting challenging economic and competitive conditions, and faster than expected regulatory rate cuts, particularly in Italy.

The table below shows the key assumptions used in the value in use calculations.

Pre‑tax risk adjusted discount rate
Long-term growth rate
Budgeted EBITDA1
Budgeted capital expenditure2

Germany
% 
8.5 
1.5 
2.3 
8.5–11.8

Italy
% 
12.1 
1.2 
(1.2)
10.1–12.3

Spain
% 
10.6 
1.6 
3.9 
10.3–11.7

Assumptions used in value in use calculation 

Greece
% 
22.8 
1.0 
(6.1)
9.3–12.7

Portugal
% 
16.9 
2.3 
0.2 
12.5–14.0

India
% 
15.1 
6.8 
15.0 
11.4–14.4

Romania
% 
11.5 
3.0 
0.8 
12.0–14.3

Notes:
1  Budgeted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash‑generating units of the plans used for impairment testing.
2  Budgeted capital expenditure is expressed as the range of capital expenditure as a percentage of revenue in the initial five years for all cash generating units of the plans used for impairment testing.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
 
 
 
 
 
 
 
 
 
 
 
 
114

Notes to the consolidated financial statements (continued)

12. Impairment review (continued)

Sensitivity analysis
The table below shows, for India and Romania, the amount by which each key assumption must change in isolation in order for the estimated 
recoverable amount to be equal to its carrying value. 

Pre‑tax risk adjusted discount rate
Long-term growth rate
Budgeted EBITDA1
Budgeted capital expenditure2

Change required for carrying value 
 to equal the recoverable amount 

India
pps 
1.1 
(1.6)
(3.3)
3.6 

Romania
pps 
0.3 
(0.4)
(0.6)
1.0 

Notes:
1  Budgeted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash‑generating units of the plans used for impairment testing.
2  Budgeted capital expenditure is expressed as a percentage of revenue in the initial five years for all the cash generating units of the plans used for impairment testing.

Year ended 31 March 2011
During the year ended 31 March 2011 impairment charges of £1,050 million, £2,950 million, £800 million, £1,000 million and £350 million were 
recorded in respect of the Group’s investments in Italy, Spain, Greece, Ireland and Portugal, respectively. The impairment charges related solely 
to goodwill.

The impairment charges were primarily driven by increased discount rates as a result of increases in government bond rates. In addition, business 
valuations were negatively impacted by lower cash flows within business plans, reflecting weaker country‑level macroeconomic environments. 

The table below shows the pre‑tax adjusted discount rates used in the value in use calculations.

Pre‑tax risk adjusted discount rate

Italy
% 
11.9 

Spain
% 
11.5 

Greece
% 
14.0 

Ireland
% 
14.5 

Portugal
% 
14.0 

Assumptions used in value in use calculation

Vodafone Group Plc Annual Report 2013 
 
 
 
 
 
115

13. Property, plant and equipment 

We make significant investments in network equipment and infrastructure – the base stations and technology 
required to operate our networks – that form the majority of our tangible assets. All assets are depreciated 
over their useful economic lives. For further details on the estimation of useful economic lives, also see “Critical 
accounting estimates” on page 87 and “Property, plant and equipment” under significant accounting policies 
on page 131.

Cost:
1 April 2011
Exchange movements
Arising on acquisition
Additions
Disposals
Disposals of subsidiaries and joint ventures
Other
31 March 2012
Exchange movements
Arising on acquisition
Additions
Disposals
Disposals of subsidiaries and joint ventures
Other
31 March 2013

Accumulated depreciation and impairment:
1 April 2011
Exchange movements
Charge for the year
Impairment losses
Disposals
Disposals of subsidiaries and joint ventures
Other
31 March 2012
Exchange movements
Charge for the year
Disposals
Disposals of subsidiaries and joint ventures
Other
31 March 2013

Net book value:
31 March 2012
31 March 2013

Land and 
buildings 
£m 

1,731 
(89)
2
140 
(29)
–
(53)
1,702 
(16)
52 
143 
(30)
(1)
37 
1,887 

709 
(33)
98 
– 
(23)
–
– 
751 
4 
122 
(24)
(1)
31 
883 

Equipment, 
fixtures 
and fittings 
£m 

47,038 
(2,933)
5
4,562 
(1,458)
(604)
(45)
46,565 
96 
1,503 
4,545 
(2,577)
(28)
(143)
49,961 

27,879 
(1,652)
4,265 
81 
(1,252)
(400)
(60)
28,861 
197 
4,131 
(2,391)
(14)
(150)
30,634 

Total 
£m 

48,769 
(3,022)
7
4,702 
(1,487)
(604)
(98)
48,267 
80 
1,555 
4,688 
(2,607)
(29)
(106)
51,848 

28,588 
(1,685)
4,363 
81 
(1,275)
(400)
(60)
29,612 
201 
4,253 
(2,415)
(15)
(119)
31,517 

951  
1,004 

17,704  
19,327 

18,655  
20,331 

The net book value of land and buildings and equipment, fixtures and fittings includes £62 million and £385 million respectively (2012: £58 million 
and £233 million) in relation to assets held under finance leases. Included in the net book value of land and buildings and equipment, fixtures 
and fittings are assets in the course of construction, which are not depreciated, with a cost of £18 million and £2,377 million respectively (2012: 
£28 million and £2,037 million). Property, plant and equipment with a net book value of £913 million (2012: £893 million) has been pledged 
as security against borrowings.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
116

Notes to the consolidated financial statements (continued)

14. Investments in joint ventures

We hold interests in several joint ventures that are companies where we share control with one or more third 
parties, with our business in Italy being the most significant. The principal joint ventures at 31 March 2013, 
as well as their impact on the Group’s consolidated financial statements, are shown below. We record our share 
of results, assets, liabilities and cash flows on a line by line basis in Group’s financial statements. 
Unless otherwise stated the Company’s principal joint ventures all have share capital consisting solely of ordinary shares, which are indirectly held, 
and the country of incorporation or registration is also their principal place of operation.

Name 
Indus Towers Limited
Vodafone Hutchison Australia Pty Limited3
Vodafone Fiji Limited
Cornerstone Telecommunications Infrastructure Limited 
Vodafone Omnitel N.V.5

Principal activity 
Network infrastructure
Network operator
Network operator
Network infrastructure

Country 
of incorporation 
or registration
India
Australia
Fiji
UK
Network operator Netherlands

Percentage1
shareholdings
35.52
50.0  
49.04
50.0 
76.96

Notes:
1  Effective ownership percentages of Vodafone Group Plc at 31 March 2013, rounded to the nearest tenth of one percent.
2  42% of Indus Towers Limited is held by Vodafone India Limited (‘VIL’) in which, as discussed in note A8, footnote 5, the Group had a 64.4% interest through wholly-owned subsidiaries and a further 20.1% indirectly through less 

than 50% owned entities.

3  Vodafone Hutchison Australia Pty Limited has a year end of 31 December.
4  The Group holds substantive participating rights which provide it with a veto over the significant financial and operating policies of Vodafone Fiji Limited and which ensure it is able to exercise joint control over Vodafone Fiji 

Limited with the majority shareholder.

5  The principal place of operation of Vodafone Omnitel N.V. is Italy. 
6  The Group considered the existence of substantive participating rights held by the non-controlling shareholder provide that shareholder with a veto right over the significant financial and operating policies of Vodafone 

Omnitel N.V., and determined that, as a result of these rights, the Group does not have control over the financial and operating policies of Vodafone Omnitel N.V., despite the Group’s 76.9% ownership interest.

Effect of proportionate consolidation of joint ventures
The following table presents, on a condensed basis, the effect on the consolidated financial statements of including joint ventures using 
proportionate consolidation. The results of Polkomtel are included until its disposal on 9 November 2011.

Revenue
Cost of sales
Gross profit
Selling, distribution and administrative expenses
Impairment losses
Other income and expense
Operating (loss)/profit
Net financing costs
(Loss)/profit before tax
Income tax expense
(Loss)/profit for the financial year

Non-current assets
Current assets
Total assets

Total shareholders’ funds and total equity

Non-current liabilities 
Current liabilities 
Total liabilities
Total equity and liabilities

2013 
£m 
6,431
(3,976)
2,455
(1,459)
(4,500)
(3)
(3,507)
(137)
(3,644)
(374)
(4,018)

2012 
£m 
7,436 
(4,483)
2,953 
(1,231)
(2,450)
296 
(432)
(141)
(573)
(552)
(1,125)

2013 
£m 
11,041 
1,733 
12,774 

2011 
£m 
7,849 
(4,200)
3,649 
(1,624)
(1,050)
– 
975 
(146)
829 
(608)
221 

2012 
£m 
15,707 
911 
16,618 

8,246 

12,574

1,595 
2,933 
4,528 
12,774 

1,721 
2,323 
4,044 
16,618 

Vodafone Group Plc Annual Report 2013 
 
 
 
 
 
 
 
 
117

15. Investments in associates

We hold investments in several associates, the main one being Verizon Wireless, which are businesses that 
we have significant influence over but do not control. Our share of associates’ profit and net assets is recorded 
as a single line item in the consolidated income statement and the consolidated statement of financial position, 
respectively. The principal investments in associates at 31 March 2013 are shown below together with further 
financial information. 
The Company’s principal associates all have share capital consisting solely of ordinary shares, unless otherwise stated, and are all indirectly held. 
The country of incorporation or registration of all associates is also their principal place of operation.

Name 
Cellco Partnership2
Safaricom Limited3 4

Principal activity 
Network operator
Network operator

Country 
of incorporation 
or registration
US
Kenya

Percentage1
shareholdings
45.0 
40.0 

Notes:
1  Effective ownership percentages of Vodafone Group Plc at 31 March 2013, rounded to the nearest tenth of one percent.
2  Cellco Partnership trades under the name Verizon Wireless.
3  The Group also holds two non-voting shares.
4  At 31 March 2013 the fair value of Safaricom Limited was KES 96 billion (£739 million) based on the closing quoted share price on the Nairobi Stock Exchange.

The Group’s share of the aggregated financial information of equity accounted associates is set out below. 

Share of revenue in associates
Share of result in associates
Share of discontinued operations in associates

Non-current assets
Current assets
Share of total assets

Non-current liabilities
Current liabilities
Non-controlling interests
Share of total liabilities and non-controlling interests
Share of equity shareholders’ funds in associates

16. Other investments

2013 
£m 
22,453
6,477
–

2012 
£m 
20,601 
4,963 
– 

2013 
£m 
41,943 
4,483 
46,426 

2,893 
4,283 
615 
7,791 
38,635 

2011 
£m 
24,213 
5,059 
18 

2012 
£m 
38,788 
3,764 
42,552 

3,990 
2,888 
566 
7,444 
35,108 

We hold a number of other listed and unlisted investments, the main one being an indirect holding in Bharti 
Airtel Limited, a telecommunications company headquartered in India.

Included within non-current assets:
Listed securities:

Equity securities
Unlisted securities:
Equity securities
Public debt and bonds
Other debt and bonds

2013 
£m 

3

571
134
66
774

2012 
£m 

1 

671 
54 
65 
791 

The listed and unlisted securities are classified as available-for-sale. Public debt and bonds are classified as held for trading, and other debt and bonds 
are classified as loans and receivables.

Unlisted equity securities include a 26% interest in Bharti Infotel Private Limited through which the Group has a 4.4% economic interest in Bharti 
Airtel Limited. Unlisted equity investments are recorded at fair value where appropriate, or at cost if their fair value cannot be reliably measured 
as there is no active market from which their fair values can be derived.

For public debt and bonds, other debt and bonds and cash held in restricted deposits, the carrying amount approximates fair value.

Current other investments comprise the following, of which public debt and bonds are classified as held for trading. 

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
118

Notes to the consolidated financial statements (continued)

16. Other investments (continued) 

Included within current assets:
Public debt and bonds
Other debt and bonds
Cash held in restricted deposits

2013 
£m 

1,130
3,816
404
5,350

2012 
£m 

900 
90 
333 
1,323 

Other debt and bonds includes £3,812 million of assets held for trading which include £3,000 million (2012: £nil) of assets held in managed 
investment funds with liquidity of up to 90 days, £643 million (2012: £nil) of short-term securitised investments with original maturities of up to eight 
months, and collateral paid on derivative financial instruments of £169 million (2012: £87 million).

Current public debt and bonds include government bonds of £1,076 million (2012: £900 million) which consist of highly liquid index linked gilts with 
less than six years to maturity held on an effective floating rate basis.

For public debt and bonds, other debt and bonds and cash held in restricted deposits, the carrying amount approximates fair value.

17. Trade and other receivables

Our trade and other receivables mainly consist of amounts owed to us by customers and amounts that 
we pay to our suppliers in advance. Trade receivables are shown net of an allowance for bad or doubtful debts. 
Derivative financial instruments with a positive market value are reported within this note.

Included within non-current assets:
Trade receivables
Other receivables
Prepayments and accrued income
Derivative financial instruments

Included within current assets:
Trade receivables
Amounts owed by associates
Other receivables
Prepayments and accrued income
Derivative financial instruments

2013 
£m

181
675
502
2,944
4,302

3,995
21
1,202
4,106
88
9,412

2012 
£m

120 
235 
326 
2,801 
3,482 

3,885 
15 
2,984 
3,702 
158 
10,744 

The Group’s trade receivables are stated after allowances for bad and doubtful debts based on management’s assessment of creditworthiness, 
an analysis of which is as follows: 

1 April
Exchange movements
Amounts charged to administrative expenses
Trade receivables written off
31 March

2013 
£m 
1,014 
(3)
458
(504)
965

2012 
£m 
1,006 
(64)
458 
(386)
1,014 

2011 
£m 
929 
(30)
460 
(353)
1,006 

The carrying amounts of trade and other receivables approximate their fair value. Trade and other receivables are predominantly 
non-interest bearing. 

Included within “Derivative financial instruments”:
Fair value through the income statement (held for trading):

Interest rate swaps
Cross currency interest rate swaps
Foreign exchange swaps

Fair value hedges:

Interest rate swaps

2013 
£m 

2012 
£m 

 1,508 
319
 88 
 1,915 

 1,117 
 3,032 

1,196 
318
128 
1,642 

1,317 
2,959 

The fair values of these financial instruments are calculated by discounting the future cash flows to net present values using appropriate market 
interest and foreign currency rates prevailing at 31 March.

Vodafone Group Plc Annual Report 2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
119

18. Trade and other payables 

Our trade and other payables mainly consist of amounts we owe to our suppliers that have been invoiced 
or are accrued. They also include taxes and social security amounts due in relation to our role as an employer. 
Derivative financial instruments with a negative market value are reported within this note.

Included within non-current liabilities:
Other payables
Accruals and deferred income
Derivative financial instruments

Included within current liabilities:
Trade payables
Amounts owed to associates
Other taxes and social security payable
Other payables
Accruals and deferred income
Derivative financial instruments

2013 
£m 

191 
321 
982 
1,494 

4,328 
19 
1,284 
512 
9,933 
122 
16,198 

2012 
£m 

193 
357 
774 
1,324 

4,526 
18 
1,075 
541 
8,961 
115 
15,236 

The carrying amounts of trade and other payables approximate their fair value. The fair values of the derivative financial instruments are calculated 
by discounting the future cash flows to net present values using appropriate market interest and foreign currency rates prevailing at 31 March. 

Included within “Derivative financial instruments”: 
Fair value through the income statement (held for trading):

Interest rate swaps
Foreign exchange swaps

Fair value hedges:

Interest rate swaps

2013 
£m 

1,016 
44 
1,060 

44 
1,104

2012 
£m 

800 
89 
889 

– 
889 

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
120

Notes to the consolidated financial statements (continued)

19. Provisions

A provision is a liability recorded in the statement of financial position, where there is uncertainty over the timing 
or amount that will be paid. The amount provided is therefore often estimated. The main provisions we hold 
are in relation to asset retirement obligations and claims for legal and regulatory matters. Asset retirement 
obligations include the cost of returning network infrastructure sites to their original condition at the end 
of the lease. 

1 April 2011
Exchange movements
Amounts capitalised in the year
Amounts charged to the income statement
Utilised in the year − payments
Amounts released to the income statement
Other
31 March 2012
Exchange movements
Arising on acquisition
Amounts capitalised in the year
Amounts charged to the income statement
Utilised in the year − payments
Amounts released to the income statement
Other
31 March 2013

Provisions have been analysed between current and non-current as follows: 

31 March 2013

Current liabilities
Non-current liabilities

31 March 2012

Current liabilities
Non-current liabilities

Asset 
retirement 
 obligations 
£m 
315 
(19)
37 
– 
(4)
– 
(10)
319 
(2)
147 
68 
–  
(7)
–  
(3)
522 

Asset 
retirement 
obligations 
£m 
20 
502 
522 

Asset 
retirement 
obligations 
£m 
15 
304 
319 

Legal and 
regulatory 
£m 
270 
(12)
– 
50 
(25)
(6)
33 
310 
5 
8 
–  
59 
(42)
(17)
180
503 

Legal and 
regulatory 
£m 
262 
241 
503 

Legal and 
regulatory 
£m 
225 
85 
310 

Other 
£m 
456 
(26)
– 
209 
(164)
(47)
55 
483 
(5)
109 
–  
308 
(174)
(23)
2 
700 

Other 
£m 
536 
164 
700 

Other 
£m 
393 
90 
483 

Total 
£m 
1,041 
(57)
37 
259 
(193)
(53)
78 
1,112 
(2)
264 
68 
367 
(223)
(40)
179 
1,725 

Total 
£m 
818 
907 
1,725 

Total 
£m 
633 
479 
1,112 

Asset retirement obligations
In the course of the Group’s activities a number of sites and other assets are utilised which are expected to have costs associated with exiting and 
ceasing their use. The associated cash outflows are substantially expected to occur at the dates of exit of the assets to which they relate, which are 
long-term in nature, primarily in periods up to 25 years from when the asset is brought into use.

Legal and regulatory
The Group is involved in a number of legal and other disputes, including notifications of possible claims. The directors of the Company, after taking 
legal advice, have established provisions after taking into account the facts of each case. The timing of cash outflows associated with the majority 
of legal claims are typically less than one year, however, for some legal claims the timing of cash flows may be long-term in nature. For a discussion 
of certain legal issues potentially affecting the Group refer to note 21.

Other provisions
Other provisions comprises various provisions including those for restructuring costs and property. The associated cash outflows for restructuring 
costs are primarily less than one year. The timing of the cash flows associated with property is dependent upon the remaining term of the 
associated lease. 

Vodafone Group Plc Annual Report 2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
121

20. Commitments

A commitment is a contractual obligation to make a payment in the future. These amounts are not recorded 
in the consolidated statement of financial position since we have not yet received the goods or services from 
the supplier. We have a number of commitments, mainly in relation to leases and agreements to buy fixed 
assets such as network infrastructure and IT systems. The amounts below are the minimum amounts that 
we are committed to pay.

Operating lease commitments
The Group has entered into commercial leases on certain properties, network infrastructure, motor vehicles and items of equipment. 
The leases have various terms, escalation clauses, purchase options and renewal rights, none of which are individually significant to the Group.

Future minimum lease payments under non-cancellable operating leases comprise: 

Within one year
In more than one year but less than two years
In more than two years but less than three years
In more than three years but less than four years
In more than four years but less than five years
In more than five years

2013 
£m 
 1,238 
 968 
 764 
 647 
 547 
 2,476 
 6,640 

2012 
£m 
1,110 
893 
740 
624 
528 
2,246 
6,141 

The total of future minimum sublease payments expected to be received under non-cancellable subleases is £324 million (2012: £252 million). 

Capital commitments

Contracts placed for future capital expenditure not 
provided in the financial statements1

1,715 

1,735  

244 

283  

1,959 

2,018 

Company and subsidiaries   
2012   
£m   

2013 
£m 

Share of joint ventures   
2012   
£m   

2013 
£m 

2013 
£m 

Group 

2012 
£m 

Note:
1   Commitment includes contracts placed for property, plant and equipment and intangible assets. 

The commitments of Cellco Partnership (‘Cellco’), which trades under the name of Verizon Wireless, are disclosed within the consolidated financial 
statements of Cellco for the year ended 31 December 2012, which are included as an exhibit to our 2013 annual report on Form 20-F filed with 
the SEC.

21. Contingent liabilities 

Contingent liabilities are potential future cash outflows where the likelihood of payment is considered more 
than remote but is not considered probable or cannot be measured reliably. 

Performance bonds1
Other guarantees and contingent liabilities

2013 
£m 
266 
675 

2012 
£m 
270 
628 

Note:
1  Performance bonds require the Group to make payments to third parties in the event that the Group does not perform what is expected of it under the terms of any related contracts or commercial arrangements.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
 
 
 
 
 
 
 
 
122

Notes to the consolidated financial statements (continued)

21. Contingent liabilities (continued) 

UK pension schemes
The Company has covenanted to provide security in favour of the Trustee of the Vodafone Group UK Pension Scheme whilst there is a deficit 
in the scheme. The deficit is measured on a prescribed basis agreed between the Company and Trustee. In 2010 the Company and Trustee agreed 
security of a charge over UK index linked gilts (‘ILG’) held by the Company. An initial charge in favour of the Trustee was agreed over ILG 2016 with 
a notional value of £100 million and ILG 2013 with a notional value of £48.9 million to secure the deficit at that time of approximately £450 million. 
In December 2011, the security was increased by an additional charge over ILG 2017 with a notional value of £177.7 million due to an increase in the 
deficit. The security may be substituted either on a voluntary or mandatory basis. As and when alternative security is provided, the Company has 
agreed that the security cover should include additional headroom of 33%, although if cash is used as the security asset the ratio will revert to 100% 
of the relevant liabilities or where the proposed replacement security asset is listed on an internationally recognised stock exchange in certain 
core jurisdictions, the Trustee may decide to agree a lower ratio than 133%. The Company has also provided two guarantees to the scheme for 
a combined value up to €1.5 billion to provide security over the deficit under certain defined circumstances, including insolvency of the employers.

The Company has also agreed similar guarantees for the Trustees of the Cable & Wireless Worldwide Retirement Plan and THUS Plc Group Scheme 
up to £1.25 billion and £110 million respectively, following the acquisition of Cable & Wireless Worldwide plc.

Legal proceedings 
The Company and its subsidiaries are currently, and may be from time to time, involved in a number of legal proceedings including inquiries from, 
or discussions with, governmental authorities that are incidental to their operations. However, save as disclosed below, the Company and its 
subsidiaries are not currently involved in any legal or arbitration proceedings (including any governmental proceedings which are pending or known 
to be contemplated) which may have, or have had in the 12 months preceding the date of this report, a significant effect on the financial position 
or profitability of the Company and its subsidiaries. Due to inherent uncertainties, no accurate quantification of any cost, or timing of such cost, which 
may arise from any of the legal proceedings outlined below can be made.

Telecom Egypt arbitration
In October 2009 Telecom Egypt commenced arbitration against Vodafone Egypt in Cairo alleging breach of non-discrimination provisions 
in an interconnection agreement as a result of allegedly lower interconnection rates paid to Vodafone Egypt by Mobinil. Telecom Egypt has 
also sought to join Vodafone International Holdings BV (‘VIHBV’), Vodafone Europe BV (‘VEBV’) and Vodafone Group Plc (which Telecom Egypt 
alleges should be held jointly liable with Vodafone Egypt) to the arbitration. VIHBV, VEBV and Vodafone Group Plc deny that they were subject 
to the interconnection agreement or any arbitration agreement with Telecom Egypt. Telecom Egypt initially quantified its claim at approximately 
€190 million in 2009. This was subsequently amended and increased to €551 million in January 2011 and further increased to its current value 
of just over €1.2 billion in November 2011. The Company disputes Telecom Egypt’s claim (and assertion of jurisdiction over VIHBV, VEBV and 
Vodafone Group Plc) and will continue to defend the Vodafone companies’ position vigorously. Final submissions were submitted on 5 February 
2013. The arbitration hearing, previously scheduled to last 15 days, commencing 7 May 2013, has been postponed. No new date for the hearing has 
yet been set. 

Indian tax case
In August 2007 and September 2007, Vodafone India Limited (‘VIL’) and VIHBV respectively received notices from the Indian tax authority 
alleging potential liability in connection with an alleged failure by VIHBV to deduct withholding tax from consideration paid to the Hutchison 
Telecommunications International Limited group (‘HTIL’) in respect of HTIL’s gain on its disposal to VIHBV of its interests in a wholly-owned subsidiary 
that indirectly holds interests in VIL. In January 2012 the Indian Supreme Court handed down its judgment, holding that VIHBV’s interpretation 
of the Income Tax Act 1961 was correct, that the HTIL transaction in 2007 was not taxable in India, and that, consequently, VIHBV had no obligation 
to withhold tax from consideration paid to HTIL in respect of the transaction. The Indian Supreme Court quashed the relevant notices and demands 
issued to VIHBV in respect of withholding tax and interest. On 20 March 2012 the Indian government returned VIHBV’s deposit of INR 25 billion 
(£310 million) and released the guarantee for INR 85 billion (£1.2 billion), which was based on the demand for payment issued by the Indian tax 
authority in October 2010 for tax of INR 79 billion (£0.9 billion) plus interest.

On 16 March 2012 the Indian government introduced proposed legislation (the ‘Finance Bill 2012’) purporting to overturn the Indian Supreme Court 
judgment with retrospective effect back to 1962. On 17 April 2012 Vodafone International Holdings BV (‘VIHBV’) filed a trigger notice under the 
Dutch-India Bilateral Investment Treaty (‘BIT’) signalling its intent to invoke arbitration under the BIT should the new laws be enacted. The Finance 
Bill 2012 received Presidential assent and became law on 28 May 2012 (the ‘Finance Act 2012’). The Finance Act 2012 is intended to tax any gain 
on transfer of shares in a non-Indian company, which derives substantial value from underlying Indian assets, such as VIHBV’s transaction with HTIL 
in 2007. Further it seeks to subject a purchaser, such as VIHBV, to a retrospective obligation to withhold tax. 

The Indian Government commissioned a committee of experts (the ‘Shome committee’) consisting of academics, and current and former Indian 
government officials, to examine, and make recommendations in respect of, aspects of the Finance Act 2012 including the retrospective taxation 
of transactions such as VIHBV’s transaction with HTIL referred to above. On 10 October 2012 the Shome committee published its draft report for 
comment. The draft report concluded that tax legislation in the Finance Act 2012 should only be applied prospectively or, if applied retrospectively, 
that only a seller who made a gain should be liable and, in that case, without any liability for interest or penalties. The Shome committee’s final 
report was submitted to the Indian Government on 31 October 2012, but no final report has been published, and it remains unclear what the Indian 
Government intends to do with the Shome committee’s final report or its recommendations. 

Vodafone Group Plc Annual Report 2013123

VIHBV has not received any formal demand for taxation following the Finance Act 2012, but it did receive a letter on 3 January 2013 reminding 
it of the tax demand raised prior to the Indian Supreme Court judgment and purporting to update the interest element of that demand in a total 
amount of INR 142 billion (£1.6 billion). The separate proceedings taken against VIHBV to seek to treat it as an agent of HTIL in respect of its alleged 
tax on the same transaction, as well as penalties of up to 100% of the assessed withholding tax for the alleged failure to have withheld such taxes, 
remain pending despite the issue having been ruled upon by the Indian Supreme Court. Should a further demand for taxation be received by VIHBV 
or any member of the Group as a result of the new retrospective legislation, the Group believes it is probable that it will be able to make a successful 
claim under the BIT. Although this would not result in any outflow of economic benefit from the Group, it could take several years for VIHBV 
to recover any deposit required by an Indian Court as a condition for any stay of enforcement of a tax demand pending the outcome of VIHBV’s BIT 
claim. However, VIHBV expects that it would be able to recover any such deposit. VIHBV is exploring with the Indian Government whether 
a mechanism exists under Indian law which would allow the parties to explore the possibility of a negotiated resolution of this dispute, but there 
is no certainty that such a mechanism exists or that a resolution acceptable to both VIHBV and the Indian Government could be reached.

The Group did not carry a provision for this litigation or in respect of the retrospective legislation at 31 March 2013 or at previous reporting dates.

Indian regulatory cases
Litigation remains pending in the Telecommunications Dispute Settlement Appellate Tribunal (‘TDSAT’), High Courts and the Supreme Court 
in relation to a number of significant regulatory issues including mobile termination rates (‘MTRs’), spectrum and licence fees, licence extension and 
3G intra-circle roaming (‘ICR’).

22. Reconciliation of net cash flow from operating activities 

The table below shows how our profit for the year translates into cash flows generated from our 
operating activities.

Profit for the financial year
Adjustments for:

Share-based payments
Depreciation and amortisation
Loss on disposal of property, plant and equipment
Share of result in associates
Impairment losses
Other income and expense
Non-operating income and expense
Investment income
Financing costs
Income tax expense
Decrease/(increase) in inventory
Increase in trade and other receivables
Increase in trade and other payables

Cash generated by operations
Tax paid
Net cash flow from operating activities

23. Cash and cash equivalents

2013 
£m 
673 

134 
7,700 
92 
(6,477)
7,700 
(468)
(10)
(305)
1,788 
2,582 
72 
(184) 
430 
13,727 
(3,033)
10,694 

2012 
£m 
7,003 

143 
7,859 
47 
(4,963)
4,050 
(3,705)
162 
(456)
1,932 
2,546 
24 
(689)
871 
14,824 
(2,069)
12,755 

2011 
£m 
7,870 

156 
7,876 
91 
(5,059)
6,150 
16 
(3,022)
(1,309)
429 
1,628 
(107)
(387)
1,060 
15,392 
(3,397)
11,995 

The majority of the Group’s cash is held in bank deposits or in money market funds which have a maturity 
of three months or less to enable us to meet our short-term liquidity requirements.

Cash at bank and in hand
Money market funds
Repurchase agreements
Short-term securitised investments
Cash and cash equivalents as presented in the statement of financial position
Bank overdrafts
Cash and cash equivalents as presented in the statement of cash flows

2013 
£m 
1,396 
3,494 
2,550 
183 
7,623 
(25)
7,598 

2012 
£m 
2,762 
3,190 
600 
586 
7,138 
(50)
7,088 

Cash and cash equivalents are held by the Group on a short-term basis with all having an original maturity of three months or less. The carrying 
amount approximates their fair value.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
 
 
 
 
 
124

Notes to the consolidated financial statements (continued)

24. Borrowings

The Group’s sources of borrowing for funding and liquidity purposes come from a range of committed 
bank facilities and through short-term and long-term issuances in the capital markets. Our key borrowings 
at 31 March 2013 consist of bond and commercial paper issues and bank loans. Details of our committed 
facilities can be found on page 157. We manage the basis on which we incur interest on debt between fixed 
interest rates and floating interest rates depending on market conditions using interest rate derivatives. Fair 
value hedges are designated for some of the Group’s bonds where interest rate swaps have been entered 
to convert the basis of future cash flows to floating interest rates. The Group enters into foreign exchange 
contracts to mitigate the impact of exchange rate movements on certain monetary items. 

Carrying value and fair value information

Financial liabilities measured at amortised cost:

Bank loans
Bank overdrafts
Redeemable preference shares
Commercial paper
Bonds
Other liabilities1 2

Bonds in fair value hedge relationships

Short-term 
borrowings 
£m 

Long-term 
borrowings 
£m 

2,929 
25 
– 
4,054 
2,133 
3,148 
– 
12,289 

4,281 
– 
1,355 
– 
15,698 
753 
7,021 
29,108 

2013   

Total   
£m   

7,210   
25   
1,355   
4,054   
17,831   
3,901   
7,021   
41,397   

Short-term 
borrowings 
£m 

1,635 
50 
– 
2,272 
1,289 
1,012 
– 
6,258 

Long-term 
borrowings 
£m 

5,624 
– 
1,281 
– 
14,463 
2,417 
4,577 
28,362 

2012 

Total 
£m 

7,259 
50 
1,281 
2,272 
15,752 
3,429 
4,577 
34,620 

Notes: 
1  At 31 March 2013 amount includes £1,151 million (2012: £980 million) in relation to collateral support agreements. 
2  Amount at 31 March 2013 includes £1,014 million (2012: £840 million) in relation to the options disclosed in note A8, footnote 5. The amount for 2013 includes £899 million (2012: £771 million) in relation to the Piramal 

Healthcare option detailed on page 158.

Bank loans include INR 249 billion of loans held by Vodafone India Limited (‘VIL’) and its subsidiaries (the ‘VIL Group’). The VIL Group has a number 
of security arrangements supporting certain licences secured under the terms of tri-party agreements between the relevant borrower, 
the department of telecommunications, Government of India and the agent representing the secured lenders and certain share pledges of the 
shares under VIL. The terms and conditions of the security arrangements mean that should members of the VIL Group not meet all of their loan 
payment and performance obligations, the lenders may sell the pledged shares and enforce rights over the certain licences under the terms of the 
tri-party agreements to recover their losses, with any remaining sales proceeds being returned to the VIL Group. Each of the eight legal entities 
within the VIL Group provide cross guarantees to the lenders in respect to debt contracted by the other seven.

The fair value and carrying value of the Group’s short-term borrowings is as follows: 

Financial liabilities measured at amortised cost

Bonds:
1.15% US dollar 100 million bond due August 2012
3.625% euro 1,250 million bond due November 2012
6.75% Australian dollar 265 million bond due 
January 2013
Czech koruna floating rate note due June 2013
Euro floating rate note due September 2013
5.0% US dollar 1,000 million bond due 
December 2013
6.875% euro 1,000 million bond due December 2013
Short-term borrowings

Sterling equivalent   
nominal value   
2012   
£m   
4,915  

1,267  
63   
1,032   

172   
–   
–   

–   
–   
6,182 

2013 
£m 
9,869

2,094
– 
– 

– 
18 
646 

658 
772 
11,963 

2013 
£m 
10,279

2,150
– 
– 

– 
18 
647 

679 
806 
12,429 

Fair value   
2012   
£m   
4,977  

1,288  
63   
1,051   

174   
–   
–   

–   
–   
6,265

2013 
£m 
10,156

2,133
– 
– 

– 
18 
645 

678 
792 
12,289 

Carrying value 

2012 
£m 
4,969 

1,289 
63 
1,050 

176 
– 
– 

– 
– 
6,258 

Vodafone Group Plc Annual Report 2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The fair value and carrying value of the Group’s long-term borrowings is as follows: 

Sterling equivalent   
nominal value   
2012   
£m   

2013 
£m 

Financial liabilities measured at amortised cost:
Bank loans
Redeemable preference shares
Other liabilities
Bonds:
Czech koruna floating rate note due June 2013
Euro floating rate note due September 2013
5.0% US dollar 1,000 million bond due December 2013
6.875% euro 1,000 million bond due December 2013
Euro floating rate note due June 2014
4.15% US dollar 1,250 million bond due June 2014
4.625% sterling 350 million bond due September 2014
4.625% sterling 525 million bond due September 2014
5.125% euro 500 million bond due April 2015
5.0% US dollar 750 million bond due September 2015
3.375% US dollar 500 million bond due November 2015
6.25% euro 1,250 million bond due January 2016
0.9% US dollar 900 million bond due February 2016
US dollar floating rate note due February 2016
2.875% US dollar 600 million bond due March 2016
5.75% US dollar 750 million bond due March 2016
4.75% euro 500 million bond due June 2016
5.625% US dollar 1,300 million bond due February 2017
1.625% US dollar 1,000 million bond due March 2017
1.25% US dollar 1,000 million bond due September 2017
5.375% sterling 600 million bond due December 2017
1.5% US dollar 1,400 million bond due February 2018
5% euro 750 million bond due June 2018
4.625% US dollar 500 million bond due July 2018
8.125% sterling 450 million bond due November 2018
4.375% US dollar 500 million bond due March 2021
7.875% US dollar 750 million bond due February 2030
6.25% US dollar 495 million bond due November 2032
6.15% US dollar 1,700 million bond due February 2037

Bonds in fair value hedge relationships:
2.15% Japanese yen 3,000 million bond due April 2015
5.375% US dollar 900 million bond due January 2015
4.625% US dollar 500 million bond due July 2018
5.45% US dollar 1,250 million bond due June 2019
4.65% euro 1,250 million bond due January 2022
5.375% euro 500 million bond due June 2022
2.5% US dollar 1,000 million bond due September 2022
2.95% US dollar 1,600 million bond due February 2023
5.625% sterling 250 million bond due December 2025
6.6324% euro 50 million bond due December 2028
5.9% sterling 450 million bond due November 2032
4.375% US dollar 1,400 million bond due February 2043
Long-term borrowings

4,200 
1,086 
731 
14,456 
– 
– 
– 
– 
949 
795 
304 
525 
422 
494 
329 
949 
592 
461 
395 
494 
422 
856 
658 
658 
552 
921 
633 
329 
450 
329 
494 
326 
1,119 

6,287 
21 
592 
– 
823 
1,055 
422 
658 
1,053 
250 
42 
450 
921 
26,760 

5,336  
1,032  
2,325  
13,184  
18  
638  
625  
763  
938  
755  
304  
525  
417  
469  
313  
938  
–
–
375  
469  
417  
813  
625  
–
552  
–
625  
–
450  
313  
469  
310  
1,063  

3,882  
23 
563 
313 
782 
1,042 
417   
–   
–   
250   
42   
450   
–   
25,759   

125

Carrying value 

2012 
£m 

2013 
£m 

4,281 
1,355 
753 
15,698 
– 
– 
– 
– 
951 
810 
320 
541 
446 
521 
331 
964 
592 
461 
394 
536 
455 
937 
655 
655 
571 
917 
658 
387 
483 
327 
778 
442 
1,566 

7,021 
21 
633 
– 
957 
1,236 
558 
643 
1,054 
338 
77 
598 
906 
29,108 

5,624 
1,281 
2,417 
14,463 
18 
638 
657 
786 
938 
773 
326 
541 
442 
505 
314 
953 
–
–
374 
522 
455 
908 
621 
–
573 

650 
–
485 
310 
751 
424 
1,499 

4,577 
23 
621 
367 
898 
1,172 
532 
– 
– 
324 
67 
573 
– 
28,362 

2013 
£m 

4,326 
1,020 
821 
15,986 
– 
– 
– 
– 
952 
828 
319 
552 
461 
543 
349 
1,091 
592 
460 
416 
561 
474 
995 
665 
654 
646 
922 
750 
376 
598 
371 
699 
399 
1,313 

6,969 
22 
641 
– 
980 
1,270 
530 
633 
1,050 
308 
94 
560 
881 
29,122 

Fair value   
2012   
£m   

5,625  
1,199  
2,472  
14,746  
18  
641  
669  
834  
939  
808  
325  
562  
463  
528  
335  
1,094  
–
–
393  
543  
469  
954  
624  
–
632  
–
726  
–
589  
348  
648  
377  
1,227  

4,541  
24 
628 
354 
920 
1,203 
501   
–   
–   
294   
86   
531   
–   
28,583   

Fair values are calculated using quoted market prices or discounted cash flows with a discount rate based upon forward interest rates available to the 
Group at the reporting date.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
126

Notes to the consolidated financial statements (continued)

24. Borrowings (continued)

Maturity of borrowings
The maturity profile of the anticipated future cash flows including interest in relation to the Group’s non-derivative financial liabilities 
on an undiscounted basis which, therefore, differs from both the carrying value and fair value, is as follows:

Within one year
In one to two years
In two to three years
In three to four years
In four to five years
In more than five years

Effect of discount/financing rates 
31 March 2013

Within one year
In one to two years
In two to three years
In three to four years
In four to five years
In more than five years

Effect of discount/financing rates 
31 March 2012

Bank 
loans 
£m 
3,390 
590 
484 
1,534 
1,080 
1,946 
9,024 
(1,814)
7,210 

684 
2,983 
567 
1,316 
1,574 
1,466 
8,590 
(1,331)
7,259 

Redeemable 
preference 
shares 
£m 
56 
56 
56 
56 
56 
1,212 
1,492 
(137)
1,355 

56 
56 
56 
56 
56 
1,214 
1,494 
(213)
1,281 

Commercial 
paper 
£m 
4,070 
– 
– 
– 
– 
– 
4,070 
(16)
4,054 

2,283 
– 
– 
– 
– 
– 
2,283 
(11)
2,272 

Bonds 
£m 
2,946 
3,313 
4,753 
1,636 
3,156 
5,877 
21,681 
(3,850)
17,831 

2,000 
2,828 
3,197 
3,536 
1,541 
6,780 
19,882 
(4,130)
15,752 

Other 
liabilities 
£m 
2,263 
138 
1,101 
599 
72 
52 
4,225 
(299)
3,926 

1,044 
771 
– 
1,235 
726 
69 
3,845 
(366)
3,479 

Loans in fair 
value hedge 
relationships 
£m 
277 
870 
266 
245 
245 
7,913 
9,816 
(2,795)
7,021 

199 
199 
762 
191 
169 
4,465 
5,985 
(1,408)
4,577 

Total 
£m 
13,002 
4,967 
6,660 
4,070 
4,609 
17,000 
50,308
(8,911)
41,397 

6,266 
6,837 
4,582 
6,334 
4,066 
13,994 
42,079 
(7,459)
34,620 

The maturity profile of the Group’s financial derivatives (which include interest rate and foreign exchange swaps), using undiscounted cash flows, 
is as follows:

Within one year
In one to two years
In two to three years
In three to four years
In four to five years
In more than five years

The currency split of the Group’s foreign exchange derivatives is as follows:

Sterling
Euro
US dollar
Japanese yen
Other

Payable 
£m 
10,671 
1,014 
1,308 
2,803 
581 
3,579 
19,956 

Payable 
£m 
2,365 
6,583 
348 
669 
3,945
13,910 

2013   
Receivable   
£m   
11,020   
1,214   
1,495   
3,087   
780  
4,454   
22,050   

2013   
Receivable   
£m   
4,477   
602   
6,130   
1,296   
1,768  
14,273   

Payable 
£m 
14,357 
675 
561 
540 
402 
2,533 
19,068 

Payable 
£m 
1,287 
4,793 
4,415 
2,207 
962 
13,664 

2012 

Receivable 
£m 
14,498 
786 
678 
641 
520 
3,566 
20,689 

2012 

Receivable 
£m 
7,070 
2,613 
2,445 
23 
1,552 
13,703 

Payables and receivables are stated separately in the table above as settlement is on a gross basis. The £363 million net receivable (2012: £39 million 
net receivable) in relation to foreign exchange financial instruments in the table above is split £44 million (2012: £89 million) within trade and other 
payables and £407 million (2012: £128 million) within trade and other receivables.

The present value of minimum lease payments under finance lease arrangements under which the Group has leased certain of its equipment 
is analysed as follows: 

Within one year
In two to five years
In more than five years

2013 
£m 
37 
42 
53 

2012 
£m 
18 
34 
34 

Vodafone Group Plc Annual Report 2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Interest rate and currency of borrowings 

Currency
Sterling
Euro
US dollar
Japanese yen
Other
31 March 2013

Sterling
Euro
US dollar
Japanese yen
Other
31 March 2012

127

Total  
borrowings 
£m 
2,915 
10,810 
20,991 
56 
6,625 
41,397 

2,838 
10,696 
14,085 
23 
6,978 
34,620 

Floating rate 
borrowings 
£m 
955 
5,271 
8,019 
56 
3,835 
18,136 

912 
4,408 
4,521 
23 
3,489 
13,353 

Fixed rate 
borrowings1 
£m 
1,951 
5,539 
12,866 
– 
1,891 
22,247 

1,926 
6,288 
9,495 
– 
2,718 
20,427 

Other 
borrowings2 
£m 
9 
– 
106 
– 
899 
1,014 

– 
– 
69 
– 
771 
840 

Notes:
1  The weighted average interest rate for the Group’s sterling denominated fixed rate borrowings is 5.7% (2012: 5.7%). The weighted average time for which these rates are fixed is 3.5 years (2012: 4.5 years). The weighted 

average interest rate for the Group’s euro denominated fixed rate borrowings is 4.3% (2012: 4.2%). The weighted average time for which the rates are fixed is 2.4 years (2012: 2.8 years). The weighted average interest rate for 
the Group’s US dollar denominated fixed rate borrowings is 4.3% (2012: 5.1%). The weighted average time for which the rates are fixed is 6.3 years (2012: 10.0 years). The weighted average interest rate for the Group’s other 
currency fixed rate borrowings is 9.6% (2012: 10.1%). The weighted average time for which the rates are fixed is 1.5 years (2012: 2.7 years).

2  Other borrowings of £1,014 million (2012: £840 million) include liabilities arising under options over direct and indirect interests in Vodafone India. 

The figures shown in the tables above take into account interest rate swaps used to manage the interest rate profile of financial liabilities. Interest 
on floating rate borrowings is generally based on national LIBOR equivalents or government bond rates in the relevant currencies.

Additional protection from euro and US dollar interest rate movements is provided by fixing interest rates or reduced by floating interest rates using 
interest rate swaps or interest rate futures1. 

2013    
US$ fixing/(floating)2  

2012  

US$ fixing/(floating)2

2013    
EUR fixing/(floating)2  

2012  

EUR fixing/(floating)2 

Interest rate 
futures 
£m 
(4,722)
(823)
(1,940)
2,222 
2,632 
– 

Interest rate 
swaps    
£m    
2,073   
1,703   
1,621   
148   
(247)  
(329)  

Interest rate 
futures 
£m 
(4,153)
(2,727)
163 
(865)
2,205 
– 

Interest rate 
swaps  
£m  
1,584  
1,894  
1,894  
1,568  
(17) 
(327) 

Interest rate 
futures 
£m 
1,677 
3,164 
5,525 
4,254 
6,123 
– 

Interest rate 
swaps    
£m    
696   
696   
696   
422   
105   
–   

Interest rate 
futures 
£m 
2,660 
1,858 
3,011 
2,584 
920 
– 

Interest rate 
swaps  
£m  
514  
685  
685  
685  
171  
–  

Within one year
In one to two years
In two to three years
In three to four years
In four to five years
In more than five years

Notes:
1  At 31 March 2012 sterling denominated interest rate instruments reduced fixed debt in the periods March 2012 to June 2012, December 2013 to March 2014, December 2016 to December 2017, and December 2017 

to December 2018 by amounts of £7,289 million, £667 million, £1,050 million and £450 million respectively. At 31 March 2013 there were no equivalent instruments held. 

2  Figures shown as “in more than five years” relate to the periods from March 2018 to December 2021 and March 2017 to December 2019, at March 2013 and March 2012 respectively.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
 
 
 
 
 
 
 
 
 
128

Notes to the consolidated financial statements (continued)

24. Borrowings (continued)

Borrowing facilities
Committed facilities expiry

Within one year
In one to two years
In two to three years
In three to four years
In four to five years
In more than five years
31 March

Drawn 
£m 
2,518 
1,546 
1,288 
1,142 
– 
1,188 
7,682 

2013   

Undrawn   
£m   
837   
50   
3,569   
2,794   
–   
422   
7,672   

Drawn 
£m 
2,130 
3,294 
1,746 
904 
571 
794 
9,439 

2012 

Undrawn 
£m 
451 
592 
– 
3,527 
23 
3,272 
7,865 

At 31 March the Group’s most significant committed facilities comprised two revolving credit facilities which remain undrawn throughout the period 
of €4,230 million (£3,569 million) and US$4,245 million (£2,794 million) maturing in three and five years respectively. Under the terms of these bank 
facilities, lenders have the right, but not the obligation, to cancel their commitment 30 days from the date of notification of a change of control of the 
Company and have outstanding advances repaid on the last day of the current interest period. The facility agreements provide for certain structural 
changes that do not affect the obligations of the Company to be specifically excluded from the definition of a change of control. This is in addition 
to the rights of lenders to cancel their commitment if the Company has committed an event of default.

The terms and conditions of the drawn facilities in the Group’s Turkish and Italian operating companies of €400 million and €350 million respectively 
and in the Group’s German, Turkish and Romanian fixed line operations of €410 million, €150 million and €150 million respectively in addition 
to the undrawn facilities in the Group’s fixed line operations in Italy and Turkey of €400 million and €100 million respectively, are similar to those 
of the US dollar and euro revolving credit facilities. In addition, should the Group’s Turkish operating company spend less than the equivalent 
of US$800 million on capital expenditure the Group will be required to repay the drawn amount of the facility that exceeds 50% of the capital 
expenditure and should the Group’s Italian operating company spend less than the equivalent of €1,500 million on capital expenditure, the Group 
will be required to repay the drawn amount of the facility that exceeds 18% of the capital expenditure. Similarly should the Group’s German, 
Italian or Romanian fixed line operations spend less that the equivalent of €824 million, €1,252 million and €1,246 million on capital expenditure 
respectively, the Group will be required to repay the drawn amount of the facility that exceeds 50% of the capital expenditure.

25. Called up share capital 

Called up share capital is the number of shares in issue at their par value of 113/7 US cents each. A number 
of shares were allotted during the year in relation to employee share option schemes. 

Ordinary shares of 113/7 US cents each allotted, issued and fully paid:1
1 April 
Allotted during the year
Cancelled during the year
31 March

53,815,007,289 
5,379,020 
– 
53,820,386,309 

3,866 
– 
– 

56,811,123,429 
3,883,860 
(3,000,000,000)
3,866  53,815,007,289 

Number

2013 

£m

Number

2012 

£m

4,082 
– 
(216)
3,866 

Note:
1  At 31 March 2013 the Group held 4,901,767,844 (2012: 4,169,067,107) treasury shares with a nominal value of £352 million (2012: £299 million). The market value of shares held was £9,147 million (2012: £7,179 million). 

During the year 161,289,620 (2012: 166,003,556) treasury shares were reissued under Group share option schemes. 

Allotted during the year

UK share awards and option scheme awards
US share awards and option scheme awards
Total for share awards and option scheme awards

26. Subsequent events

Number 
9,210 
5,369,810 
5,379,020 

Nominal 
value 
£m 
– 
– 
– 

Net 
proceeds 
£m 
– 
8
8

Detailed below are the significant events that happened after our year end date of 31 March 2013 and before 
the signing of this annual report on 21 May 2013.
On 13 May 2013 VZW declared a dividend of US$7.0 billion (£4.6 billion). As a 45% shareholder in VZW, Vodafone’s share of the dividend 
is US$3.2 billion (£2.1 billion). The dividend will be received by the end of June 2013. 

Vodafone Group Plc Annual Report 2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
129

A1. Significant accounting policies

Below we detail our significant accounting policies applied in the current reporting period. These should be read 
in conjunction with “Critical accounting estimates” on page 86 and 87.

Significant accounting policies applied in the current reporting period 
Accounting convention
The consolidated financial statements are prepared on a historical cost basis except for certain financial and equity instruments that have been 
measured at fair value.

New accounting pronouncements adopted
On 1 April 2012 the Group adopted new accounting policies to comply with amendments to:
 a IAS 12 “Income taxes”.
 a IFRS 7 “Financial instruments: disclosures”.

These changes have no material impact on the consolidated results, financial position or cash flows of the Group.

Basis of consolidation
The consolidated financial statements incorporate the financial statements of the Company and entities controlled, both unilaterally and jointly, 
by the Company.

Accounting for subsidiaries
A subsidiary is an entity controlled by the Company. Control is achieved where the Company has the power to govern the financial and operating 
policies of an entity so as to obtain benefits from its activities.

The results of subsidiaries acquired or disposed of during the year are included in the income statement from the effective date of acquisition 
or up to the effective date of disposal, as appropriate. Where necessary, adjustments are made to the financial statements of subsidiaries to bring 
their accounting policies into line with those used by the Group.

All intra-group transactions, balances, income and expenses are eliminated on consolidation.

Non-controlling interests in the net assets of consolidated subsidiaries are identified separately from the Group’s equity therein. Non-controlling 
interests consist of the amount of those interests at the date of the original business combination and the non-controlling shareholder’s share 
of changes in equity since the date of the combination. Total comprehensive income is attributed to non-controlling interests even if this results 
in the non-controlling interests having a deficit balance.

Business combinations
Acquisitions of subsidiaries are accounted for using the acquisition method. The cost of the acquisition is measured at the aggregate of the fair 
values, at the date of exchange, of assets given, liabilities incurred or assumed, and equity instruments issued by the Group. Acquisition-related 
costs are recognised in the income statement as incurred. The acquiree’s identifiable assets and liabilities are recognised at their fair values at the 
acquisition date.

Goodwill is measured as the excess of the sum of the consideration transferred, the amount of any non-controlling interests in the acquiree and 
the fair value of the Group’s previously held equity interest in the acquiree, if any, over the net amounts of identifiable assets acquired and liabilities 
assumed at the acquisition date.

The interest of the non-controlling shareholders in the acquiree may initially be measured either at fair value or at the non-controlling shareholders’ 
proportion of the net fair value of the identifiable assets acquired, liabilities and contingent liabilities assumed. The choice of measurement basis 
is made on an acquisition-by-acquisition basis.

Acquisition of interests from non-controlling shareholders
In transactions with non-controlling parties that do not result in a change in control, the difference between the fair value of the consideration paid 
or received and the amount by which the non-controlling interest is adjusted is recognised in equity. 

Interests in joint ventures
A joint venture is a contractual arrangement whereby the Group and other parties undertake an economic activity that is subject to joint control; that 
is, when the strategic financial and operating policy decisions relating to the activities require the unanimous consent of the parties sharing control.

The Group reports its interests in jointly controlled entities using proportionate consolidation. The Group’s share of the assets, liabilities, income, 
expenses and cash flows of jointly controlled entities are combined with the equivalent items in the financial statements on a line-by-line basis.

Any goodwill arising on the acquisition of the Group’s interest in a jointly controlled entity is accounted for in accordance with the Group’s accounting 
policy for goodwill arising on the acquisition of a subsidiary.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information130

Notes to the consolidated financial statements (continued)

A1. Significant accounting policies (continued)

Investments in associates
An associate is an entity over which the Group has significant influence and that is neither a subsidiary nor an interest in a joint venture. 
Significant influence is the power to participate in the financial and operating policy decisions of the investee but is not control or joint control 
over those policies.

The results and assets and liabilities of associates are incorporated in the consolidated financial statements using the equity method of accounting. 
Under the equity method, investments in associates are carried in the consolidated statement of financial position at cost as adjusted for post-
acquisition changes in the Group’s share of the net assets of the associate, less any impairment in the value of the investment. Losses of an associate 
in excess of the Group’s interest in that associate are not recognised. Additional losses are provided for, and a liability is recognised, only to the extent 
that the Group has incurred legal or constructive obligations or made payments on behalf of the associate.

Any excess of the cost of acquisition over the Group’s share of the net fair value of the identifiable assets, liabilities and contingent liabilities of the 
associate recognised at the date of acquisition is recognised as goodwill. The goodwill is included within the carrying amount of the investment. 

The licences of the Group’s associate in the US, Verizon Wireless, are indefinite lived assets as they are subject to perfunctory renewal. Accordingly, 
they are not subject to amortisation but are tested annually for impairment, or when indicators exist that the carrying value is not recoverable.

Intangible assets
Identifiable intangible assets are recognised when the Group controls the asset, it is probable that future economic benefits attributed to the asset 
will flow to the Group and the cost of the asset can be reliably measured.

Goodwill
Goodwill arising on the acquisition of an entity represents the excess of the cost of acquisition over the Group’s interest in the net fair value of the 
identifiable assets, liabilities and contingent liabilities of the entity recognised at the date of acquisition. 

Goodwill is initially recognised as an asset at cost and is subsequently measured at cost less any accumulated impairment losses. Goodwill 
is denominated in the currency of the acquired entity and revalued to the closing exchange rate at each reporting period date.

Goodwill is not subject to amortisation but is tested for impairment.

Negative goodwill arising on an acquisition is recognised directly in the income statement.

On disposal of a subsidiary or a jointly controlled entity, the attributable amount of goodwill is included in the determination of the profit or loss 
recognised in the income statement on disposal.

Goodwill arising before the date of transition to IFRS, on 1 April 2004, has been retained at the previous UK GAAP amounts, subject to being tested 
for impairment at that date. Goodwill written off to reserves under UK GAAP prior to 1998 has not been reinstated and is not included in determining 
any subsequent profit or loss on disposal.

Finite lived intangible assets
Intangible assets with finite lives are stated at acquisition or development cost, less accumulated amortisation. The amortisation period and method 
is reviewed at least annually. Changes in the expected useful life or the expected pattern of consumption of future economic benefits embodied 
in the asset are accounted for by changing the amortisation period or method, as appropriate, and are treated as changes in accounting estimates. 

Licence and spectrum fees
Amortisation periods for licence and spectrum fees are determined primarily by reference to the unexpired licence period, the conditions for licence 
renewal and whether licences are dependent on specific technologies. Amortisation is charged to the income statement on a straight-line basis over 
the estimated useful lives from the commencement of related network services.

Computer software
Computer software comprises computer software purchased from third parties as well as the cost of internally developed software. Computer 
software licences are capitalised on the basis of the costs incurred to acquire and bring into use the specific software. Costs that are directly 
associated with the production of identifiable and unique software products controlled by the Group, and are probable of producing 
future economic benefits are recognised as intangible assets. Direct costs include software development employee costs and directly 
attributable overheads.

Software integral to an item of hardware equipment is classified as property, plant and equipment.

Costs associated with maintaining computer software programs are recognised as an expense when they are incurred.

Internally developed software is recognised only if all of the following conditions are met:
 a an asset is created that can be separately identified;
 a it is probable that the asset created will generate future economic benefits; and
 a the development cost of the asset can be measured reliably.

Amortisation is charged to the income statement on a straight-line basis over the estimated useful life from the date the software is available for use.

Other intangible assets
Other intangible assets, including brands and customer bases, are recorded at fair value at the date of acquisition. Amortisation is charged to the 
income statement, over the estimated useful lives of intangible assets from the date they are available for use, on a straight-line basis, with the 
exception of customer relationships which are amortised on a sum of digits basis. The amortisation basis adopted for each class of intangible asset 
reflects the Group’s consumption of the economic benefit from that asset.

Vodafone Group Plc Annual Report 2013131

Estimated useful lives
The estimated useful lives of finite lived intangible assets are as follows:
 a Licence and spectrum fees
 a Computer software
 a Brands
 a Customer bases

3–25 years
3–5 years
1–10 years
2–7 years

Property, plant and equipment
Land and buildings held for use are stated in the statement of financial position at their cost, less any subsequent accumulated depreciation and 
subsequent accumulated impairment losses. 

Amounts for equipment, fixtures and fittings, which includes network infrastructure assets and which together comprise an all but insignificant 
amount of the Group’s property, plant and equipment, are stated at cost less accumulated depreciation and any accumulated impairment losses.

Assets in the course of construction are carried at cost, less any recognised impairment loss. Depreciation of these assets commences when the 
assets are ready for their intended use.

The cost of property, plant and equipment includes directly attributable incremental costs incurred in their acquisition and installation.

Depreciation is charged so as to write off the cost of assets, other than land, using the straight-line method, over their estimated useful lives, 
as follows:
 a Freehold buildings
 a Leasehold premises

25–50 years
the term of the lease

Equipment, fixtures and fittings:
 a Network infrastructure
 a Other

3–25 years
3–10 years

Depreciation is not provided on freehold land.

Assets held under finance leases are depreciated over their expected useful lives on the same basis as owned assets or, where shorter, the term 
of the relevant lease.

The gain or loss arising on the disposal or retirement of an item of property, plant and equipment is determined as the difference between any sale 
proceeds and the carrying amount of the asset and is recognised in the income statement.

Impairment of assets
Goodwill
Goodwill is not subject to amortisation but is tested for impairment annually or whenever there is an indication that the asset may be impaired.

For the purpose of impairment testing, assets are grouped at the lowest levels for which there are separately identifiable cash flows, known as cash-
generating units. If the recoverable amount of the cash-generating unit is less than the carrying amount of the unit, the impairment loss is allocated 
first to reduce the carrying amount of any goodwill allocated to the unit and then to the other assets of the unit pro-rata on the basis of the carrying 
amount of each asset in the unit. Impairment losses recognised for goodwill are not reversible in subsequent periods.

The recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future cash flows are 
discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks 
specific to the asset for which the estimates of future cash flows have not been adjusted.

The Group prepares and approves formal five year management plans for its operations, which are used in the value in use calculations. In certain 
developing markets the fifth year of the management plan is not indicative of the long-term future performance as operations may not have 
reached maturity. For these operations, the Group extends the plan data for an additional five year period. 

Property, plant and equipment and finite lived intangible assets
At each reporting period date, the Group reviews the carrying amounts of its property, plant and equipment and finite lived intangible assets 
to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable 
amount of the asset is estimated in order to determine the extent, if any, of the impairment loss. Where it is not possible to estimate the recoverable 
amount of an individual asset, the Group estimates the recoverable amount of the cash-generating unit to which the asset belongs.

If the recoverable amount of an asset or cash-generating unit is estimated to be less than its carrying amount, the carrying amount of the asset 
or cash-generating unit is reduced to its recoverable amount. An impairment loss is recognised immediately in the income statement.

Where an impairment loss subsequently reverses, the carrying amount of the asset or cash-generating unit is increased to the revised estimate of its 
recoverable amount, not to exceed the carrying amount that would have been determined had no impairment loss been recognised for the asset 
or cash-generating unit in prior years. A reversal of an impairment loss is recognised immediately in the income statement.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information132

Notes to the consolidated financial statements (continued)

A1. Significant accounting policies (continued)

Revenue 
Revenue is recognised to the extent the Group has delivered goods or rendered services under an agreement, the amount of revenue can be measured 
reliably and it is probable that the economic benefits associated with the transaction will flow to the Group. Revenue is measured at the fair value 
of the consideration received, exclusive of sales taxes and discounts.

The Group principally obtains revenue from providing the following telecommunication services: access charges, airtime usage, messaging, 
interconnect fees, data services and information provision, connection fees and equipment sales. Products and services may be sold separately 
or in bundled packages.

Revenue for access charges, airtime usage and messaging by contract customers is recognised as services are performed, with unbilled revenue 
resulting from services already provided accrued at the end of each period and unearned revenue from services to be provided in future periods 
deferred. Revenue from the sale of prepaid credit is deferred until such time as the customer uses the airtime, or the credit expires.

Revenue from interconnect fees is recognised at the time the services are performed.

Revenue from data services and information provision is recognised when the Group has performed the related service and, depending on the 
nature of the service, is recognised either at the gross amount billed to the customer or the amount receivable by the Group as commission for 
facilitating the service.

Customer connection revenue is recognised together with the related equipment revenue to the extent that the aggregate equipment and 
connection revenue does not exceed the fair value of the equipment delivered to the customer. Any customer connection revenue not recognised 
together with related equipment revenue is deferred and recognised over the period in which services are expected to be provided to the customer.

Revenue for device sales is recognised when the device is delivered to the end customer and the sale is considered complete. For device sales made 
to intermediaries, revenue is recognised if the significant risks associated with the device are transferred to the intermediary and the intermediary 
has no general right of return. If the significant risks are not transferred, revenue recognition is deferred until sale of the device to an end customer 
by the intermediary or the expiry of the right of return.

In revenue arrangements including more than one deliverable, the arrangements are divided into separate units of accounting. Deliverables are 
considered separate units of accounting if the following two conditions are met: (1) the deliverable has value to the customer on a stand-alone basis 
and (2) there is evidence of the fair value of the item. The arrangement consideration is allocated to each separate unit of accounting based on its 
relative fair value.

Commissions
Intermediaries are given cash incentives by the Group to connect new customers and upgrade existing customers.

For intermediaries who do not purchase products and services from the Group, such cash incentives are accounted for as an expense. Such cash 
incentives to other intermediaries are also accounted for as an expense if: 
 a the Group receives an identifiable benefit in exchange for the cash incentive that is separable from sales transactions to that intermediary; and
 a the Group can reliably estimate the fair value of that benefit.

Cash incentives that do not meet these criteria are recognised as a reduction of the related revenue.

Inventory
Inventory is stated at the lower of cost and net realisable value. Cost is determined on the basis of weighted average costs and comprises direct 
materials and, where applicable, direct labour costs and those overheads that have been incurred in bringing the inventories to their present location 
and condition.

Leasing
Leases are classified as finance leases whenever the terms of the lease transfer substantially all the risks and rewards of ownership of the asset to the 
lessee. All other leases are classified as operating leases.

Assets held under finance leases are recognised as assets of the Group at their fair value at the inception of the lease or, if lower, at the present value 
of the minimum lease payments as determined at the inception of the lease. The corresponding liability to the lessor is included in the statement 
of financial position as a finance lease obligation. Lease payments are apportioned between finance charges and reduction of the lease obligation 
so as to achieve a constant rate of interest on the remaining balance of the liability. Finance charges are recognised in the income statement.

Rentals payable under operating leases are charged to the income statement on a straight-line basis over the term of the relevant lease. 
Benefits received and receivable as an incentive to enter into an operating lease are also spread on a straight-line basis over the lease term.

Vodafone Group Plc Annual Report 2013133

Foreign currencies
The consolidated financial statements are presented in sterling, which is the parent company’s functional and presentation currency. Each entity 
in the Group determines its own functional currency and items included in the financial statements of each entity are measured using that 
functional currency.

Transactions in foreign currencies are initially recorded at the functional currency rate prevailing at the date of the transaction. Monetary assets 
and liabilities denominated in foreign currencies are retranslated into the respective functional currency of the entity at the rates prevailing on the 
reporting period date. Non-monetary items carried at fair value that are denominated in foreign currencies are retranslated at the rates prevailing 
on the initial transaction dates. Non-monetary items measured in terms of historical cost in a foreign currency are not retranslated.

Changes in the fair value of monetary securities denominated in foreign currency classified as available-for-sale are analysed between translation 
differences and other changes in the carrying amount of the security. Translation differences are recognised in the income statement and other 
changes in carrying amount are recognised in equity. 

Translation differences on non-monetary financial assets, such as investments in equity securities, classified as available-for-sale are reported as part 
of the fair value gain or loss and are included in equity.

For the purpose of presenting consolidated financial statements, the assets and liabilities of entities with a functional currency other than sterling 
are expressed in sterling using exchange rates prevailing at the reporting period date. Income and expense items and cash flows are translated 
at the average exchange rates for the period and exchange differences arising are recognised directly in equity. On disposal of a foreign entity, 
the cumulative amount previously recognised in equity relating to that particular foreign operation is recognised in profit or loss.

Goodwill and fair value adjustments arising on the acquisition of a foreign operation are treated as assets and liabilities of the foreign operation and 
translated accordingly.

In respect of all foreign operations, any exchange differences that have arisen before 1 April 2004, the date of transition to IFRS, are deemed to be nil 
and will be excluded from the determination of any subsequent profit or loss on disposal. 

The net foreign exchange loss recognised in the consolidated income statement for the year ended 31 March 2013 is £118 million (2012: 
£702 million gain; 2011: £1,022 million gain). The net loss and net gains are recorded within operating profit (2013: £22 million charge; 2012: 
£34 million charge; 2011: £14 million charge), other income and expense and non-operating income and expense (2013: £1 million charge; 
2012: £681 million credit; 2011: £630 million credit), investment and financing income (2013: £91 million charge; 2012: £55 million credit; 2011: 
£405 million credit) and income tax expense (2013: £4 million charge; 2012: £nil; 2011: £1 million credit). The foreign exchange gains and losses 
included within other income and expense and non-operating income and expense arise on the disposal of interests in joint ventures, associates and 
investments from the recycling of foreign exchange gains previously recorded in the consolidated statement of comprehensive income.

Research expenditure
Expenditure on research activities is recognised as an expense in the period in which it is incurred.

Post employment benefits
For defined benefit retirement plans, the difference between the fair value of the plan assets and the present value of the plan liabilities is recognised 
as an asset or liability on the statement of financial position. Scheme liabilities are assessed using the projected unit funding method and applying 
the principal actuarial assumptions at the reporting period date. Assets are valued at market value.

Actuarial gains and losses are taken to the statement of comprehensive income as incurred. For this purpose, actuarial gains and losses comprise 
both the effects of changes in actuarial assumptions and experience adjustments arising because of differences between the previous actuarial 
assumptions and what has actually occurred.

Other movements in the net surplus or deficit are recognised in the income statement, including the current service cost, any past service cost 
and the effect of any curtailment or settlements. The interest cost less the expected return on assets is also charged to the income statement. 
The amount charged to the income statement in respect of these plans is included within operating costs or in the Group’s share of the results 
of equity accounted operations as appropriate.

The Group’s contributions to defined contribution pension plans are charged to the income statement as they fall due.

Cumulative actuarial gains and losses at 1 April 2004, the date of transition to IFRS, have been recognised in the statement of financial position.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information134

Notes to the consolidated financial statements (continued)

A1. Significant accounting policies (continued)

Taxation
Income tax expense represents the sum of the current tax payable and deferred tax.

Current tax payable or recoverable is based on taxable profit for the year. Taxable profit differs from profit as reported in the income statement 
because some items of income or expense are taxable or deductible in different years or may never be taxable or deductible. The Group’s liability for 
current tax is calculated using UK and foreign tax rates and laws that have been enacted or substantively enacted by the reporting period date.

Deferred tax is the tax expected to be payable or recoverable in the future arising from temporary differences between the carrying amounts 
of assets and liabilities in the financial statements and the corresponding tax bases used in the computation of taxable profit. It is accounted for using 
the statement of financial position liability method. Deferred tax liabilities are generally recognised for all taxable temporary differences and deferred 
tax assets are recognised to the extent that it is probable that temporary differences or taxable profits will be available against which deductible 
temporary differences can be utilised. 

Such assets and liabilities are not recognised if the temporary difference arises from the initial recognition (other than in a business combination) 
of assets and liabilities in a transaction that affects neither the taxable profit nor the accounting profit. Deferred tax liabilities are not recognised to the 
extent they arise from the initial recognition of non-tax deductible goodwill.

Deferred tax liabilities are recognised for taxable temporary differences arising on investments in subsidiaries and associates, and interests in joint 
ventures, except where the Group is able to control the reversal of the temporary difference and it is probable that the temporary difference will not 
reverse in the foreseeable future.

The carrying amount of deferred tax assets is reviewed at each reporting period date and adjusted to reflect changes in probability that sufficient 
taxable profits will be available to allow all or part of the asset to be recovered.

Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset realised, based on tax rates 
that have been enacted or substantively enacted by the reporting period date.

Tax assets and liabilities are offset when there is a legally enforceable right to set off current tax assets against current tax liabilities and when they 
either relate to income taxes levied by the same taxation authority on either the same taxable entity or on different taxable entities which intend 
to settle the current tax assets and liabilities on a net basis.

Tax is charged or credited to the income statement, except when it relates to items charged or credited to other comprehensive income or directly 
to equity, in which case the tax is recognised in other comprehensive income or in equity.

Financial instruments
Financial assets and financial liabilities, in respect of financial instruments, are recognised on the Group’s statement of financial position when the 
Group becomes a party to the contractual provisions of the instrument.

Trade receivables
Trade receivables do not carry any interest and are stated at their nominal value as reduced by appropriate allowances for estimated irrecoverable 
amounts. Estimated irrecoverable amounts are based on the ageing of the receivable balances and historical experience. Individual trade 
receivables are written off when management deems them not to be collectible.

Other investments
Other investments are recognised and derecognised on a trade date where a purchase or sale of an investment is under a contract whose terms 
require delivery of the investment within the timeframe established by the market concerned, and are initially measured at cost, including 
transaction costs.

Other investments classified as held for trading and available-for-sale are stated at fair value. Where securities are held for trading purposes, gains 
and losses arising from changes in fair value are included in net profit or loss for the period. For available-for-sale investments, gains and losses 
arising from changes in fair value are recognised directly in equity, until the security is disposed of or is determined to be impaired, at which time 
the cumulative gain or loss previously recognised in equity, determined using the weighted average cost method, is included in the net profit 
or loss for the period.

Other investments classified as loans and receivables are stated at amortised cost using the effective interest method, less any impairment.

Cash and cash equivalents
Cash and cash equivalents comprise cash on hand and call deposits, and other short-term highly liquid investments that are readily convertible 
to a known amount of cash and are subject to an insignificant risk of changes in value.

Trade payables
Trade payables are not interest bearing and are stated at their nominal value.

Vodafone Group Plc Annual Report 2013135

Financial liabilities and equity instruments
Financial liabilities and equity instruments issued by the Group are classified according to the substance of the contractual arrangements entered 
into and the definitions of a financial liability and an equity instrument. An equity instrument is any contract that evidences a residual interest in the 
assets of the Group after deducting all of its liabilities and includes no obligation to deliver cash or other financial assets. The accounting policies 
adopted for specific financial liabilities and equity instruments are set out below.

Capital market and bank borrowings
Interest bearing loans and overdrafts are initially measured at fair value (which is equal to cost at inception), and are subsequently measured 
at amortised cost, using the effective interest rate method, except where they are identified as a hedged item in a fair value hedge. Any difference 
between the proceeds net of transaction costs and the amount due on settlement or redemption of borrowings is recognised over the term 
of the borrowing. 

Equity instruments
Equity instruments issued by the Group are recorded at the proceeds received, net of direct issuance costs.

Derivative financial instruments and hedge accounting
The Group’s activities expose it to the financial risks of changes in foreign exchange rates and interest rates which it manages using derivative 
financial instruments.

The use of financial derivatives is governed by the Group’s policies approved by the Board of directors, which provide written principles on the 
use of financial derivatives consistent with the Group’s risk management strategy. Changes in values of all derivatives of a financing nature are 
included within investment income and financing costs in the income statement. The Group does not use derivative financial instruments for 
speculative purposes.

Derivative financial instruments are initially measured at fair value on the contract date and are subsequently remeasured to fair value at each 
reporting date. The Group designates certain derivatives as:
 a hedges of the change of fair value of recognised assets and liabilities (“fair value hedges”);
 a hedges of highly probable forecast transactions or hedges of foreign currencies risk of firm commitments (“cash flow hedges”); or
 a hedges of net investments in foreign operations.

Hedge accounting is discontinued when the hedging instrument expires or is sold, terminated, or exercised, or no longer qualifies for hedge 
accounting, or if the Company chooses to end the hedging relationship.

Fair value hedges
The Group’s policy is to use derivative instruments (primarily interest rate swaps) to convert a proportion of its fixed rate debt to floating rates in order 
to hedge the interest rate risk arising, principally, from capital market borrowings. The Group designates these as fair value hedges of interest rate risk 
with changes in fair value of the hedging instrument recognised in the income statement for the period together with the changes in the fair value 
of the hedged item due to the hedged risk, to the extent the hedge is effective. Gains or losses relating to any ineffective portion are recognised 
immediately in the income statement.

Cash flow hedges
Cash flow hedging is used by the Group to hedge certain exposures to variability in future cash flows. The portion of gains or losses relating 
to changes in the fair value of derivatives that are designated and qualify as effective cash flow hedges is recognised in other comprehensive income; 
gains or losses relating to any ineffective portion are recognised immediately in the income statement. 

When the hedged item is recognised in the income statement amounts previously recognised in other comprehensive income and accumulated 
in equity for the hedging instrument are reclassified to the income statement. However, when the hedged transaction results in the recognition 
of a non-financial asset or a non-financial liability, the gains and losses previously recognised in other comprehensive income and accumulated 
in equity are transferred from equity and included in the initial measurement of the cost of the non-financial asset or non-financial liability.

When hedge accounting is discontinued any gain or loss recognised in other comprehensive income at that time remains in equity and is recognised 
in the income statement when the hedged transaction is ultimately recognised in the income statement. If a forecast transaction is no longer 
expected to occur, the gain or loss accumulated in equity is recognised immediately in the income statement.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information136

Notes to the consolidated financial statements (continued)

A1. Significant accounting policies (continued)

Net investment hedges
Exchange differences arising from the translation of the net investment in foreign operations are recognised directly in equity. Gains and losses 
on those hedging instruments (which include bonds, commercial paper and foreign exchange contracts) designated as hedges of the net 
investments in foreign operations are recognised in equity to the extent that the hedging relationship is effective; these amounts are included 
in exchange differences on translation of foreign operations as stated in the statement of comprehensive income. Gains and losses relating to hedge 
ineffectiveness are recognised immediately in the income statement for the period. Gains and losses accumulated in the translation reserve are 
included in the income statement when the foreign operation is disposed of.

Put option arrangements
The potential cash payments related to put options issued by the Group over the equity of subsidiary companies are accounted for as financial 
liabilities when such options may only be settled by exchange of a fixed amount of cash or another financial asset for a fixed number of shares 
in the subsidiary.

The amount that may become payable under the option on exercise is initially recognised at present value within borrowings with a corresponding 
charge directly to equity. The charge to equity is recognised separately as written put options over non-controlling interests, adjacent to non-
controlling interests in the net assets of consolidated subsidiaries. The Group recognises the cost of writing such put options, determined as the 
excess of the present value of the option over any consideration received, as a financing cost.

Such options are subsequently measured at amortised cost, using the effective interest rate method, in order to accrete the liability up to the 
amount payable under the option at the date at which it first becomes exercisable; the charge arising is recorded as a financing cost. In the event that 
the option expires unexercised, the liability is derecognised with a corresponding adjustment to equity.

Provisions
Provisions are recognised when the Group has a present obligation (legal or constructive) as a result of a past event, it is probable that the Group will 
be required to settle that obligation and a reliable estimate can be made of the amount of the obligation. Provisions are measured at the directors’ 
best estimate of the expenditure required to settle the obligation at the reporting date and are discounted to present value where the effect 
is material.

Share-based payments
The Group issues equity-settled share-based payments to certain employees. Equity-settled share-based payments are measured at fair value 
(excluding the effect of non-market-based vesting conditions) at the date of grant. The fair value determined at the grant date of the equity-settled 
share-based payments is expensed on a straight-line basis over the vesting period, based on the Group’s estimate of the shares that will eventually 
vest and adjusted for the effect of non-market-based vesting conditions.

Fair value is measured by deducting the present value of expected dividend cash flows over the life of the awards from the share price as at the 
grant date.

Some share awards have an attached market condition, based on total shareholder return (‘TSR’), which is taken into account when calculating the 
fair value of the share awards. The valuation for the TSR is based on Vodafone’s ranking within the same group of companies, where possible, over 
the past five years. 

The fair value of awards of non-vested shares is equal to the closing price of the Group’s shares on the date of grant, adjusted for the present value 
of future dividend entitlements where appropriate.

A2. Segment analysis

The Group’s businesses are primarily managed on a geographical basis. Selected financial data is presented 
on this basis below. 
The Group has a single group of related services and products being the supply of communications services and products. Revenue is attributed 
to a country or region based on the location of the Group company reporting the revenue. Inter-segment sales are charged at arm’s length prices.

During the year ended 31 March 2013 the Group changed its organisation structure. The Northern and Central Europe region comprises Germany, 
the UK, the Netherlands, Turkey, the Czech Republic, Hungary, Ireland and Romania. The Southern Europe region comprises Italy, Spain, Greece, 
Portugal, Albania and Malta. The tables below present segment information on the revised basis, with prior years amended to conform to the current 
year presentation.

Vodafone Group Plc Annual Report 2013137

Group 
revenue 
£m 

7,824 
5,116 
7,122 
20,062 
4,733 
3,862 
1,864 
10,459 
4,320 
5,206 
3,917 
13,443 
481 
44,445 

8,188 
5,354 
5,994 
19,536 
5,629 
4,707 
2,102 
12,438 
4,259 
5,630 
3,942 
13,831 
612 
46,417 

7,848 
5,215 
5,791 
18,854 
5,689 
5,069 
2,179 
12,937 
3,843 
5,471 
3,944 
13,258 
835 
45,884 

EBITDA1
£m 

2,735 
1,209 
1,769 
5,713 
1,908 
942 
633 
3,483 
1,240 
1,891 
1,047 
4,178 
(99)
13,275 
8,831 

2,965 
1,294 
1,675 
5,934 
2,514 
1,193 
731 
4,438 
1,122 
1,930 
1,063 
4,115 
(12)
14,475 
7,689 

2,952 
1,233 
1,594 
5,779 
2,643 
1,562 
783 
4,988 
985 
1,844 
1,170 
3,999 
(96)
14,670 
7,313 

Segment 
revenue 
£m 

Intra-region 
revenue 
£m 

Regional 
revenue 
£m 

Inter-region 
revenue 
£m 

7,857 
5,150 
7,181 
20,188 
4,755 
3,904 
1,883 
10,542 
4,324 
5,206 
3,937 
13,467 
481 
44,678 
21,972 

8,233 
5,397 
6,042 
19,672 
5,658 
4,763 
2,128 
12,549 
4,265 
5,638 
3,965 
13,868 
614 
46,703 
20,187 

7,900 
5,271 
5,846 
19,017 
5,722 
5,133 
2,208 
13,063 
3,855 
5,479 
3,971 
13,305 
867 
46,252 
18,711 

(16)
(24)
(49)
(89)
(5)
(9)
(6)
(20)
– 
– 
(1)
(1)
– 
(110)

(35)
(29)
(33)
(97)
(7)
(13)
(7)
(27)
– 
– 
– 
– 
– 
(124)

(39)
(39)
(39)
(117)
(6)
(14)
(10)
(30)
(1)
– 
– 
(1)
– 
(148)

7,841 
5,126 
7,132 
20,099 
4,750 
3,895 
1,877 
10,522 
4,324 
5,206 
3,936 
13,466 
481 
44,568 

8,198 
5,368 
6,009 
19,575 
5,651 
4,750 
2,121 
12,522 
4,265 
5,638 
3,965 
13,868 
614 
46,579 

7,861 
5,232 
5,807 
18,900 
5,716 
5,119 
2,198 
13,033 
3,854 
5,479 
3,971 
13,304 
867 
46,104 

(17)
(10)
(10)
(37)
(17)
(33)
(13)
(63)
(4)
– 
(19)
(23)
– 
(123)

(10)
(14)
(15)
(39)
(22)
(43)
(19)
(84)
(6)
(8)
(23)
(37)
(2)
(162)

(13)
(17)
(16)
(46)
(27)
(50)
(19)
(96)
(11)
(8)
(27)
(46)
(32)
(220)

31 March 2013
Germany
UK
Other Northern and Central Europe
Northern and Central Europe
Italy
Spain
Other Southern Europe
Southern Europe
India
Vodacom
Other Africa, Middle East and Asia Pacific
Africa, Middle East and Asia Pacific
Non-Controlled Interests and Common Functions
Group
Verizon Wireless2

31 March 2012
Germany
UK
Other Northern and Central Europe
Northern and Central Europe
Italy
Spain
Other Southern Europe
Southern Europe
India
Vodacom
Other Africa, Middle East and Asia Pacific
Africa, Middle East and Asia Pacific
Non-Controlled Interests and Common Functions
Group
Verizon Wireless2

31 March 2011
Germany
UK
Other Northern and Central Europe
Northern and Central Europe
Italy
Spain
Other Southern Europe
Southern Europe
India
Vodacom
Other Africa, Middle East and Asia Pacific
Africa, Middle East and Asia Pacific
Non-Controlled Interests and Common Functions
Group
Verizon Wireless2

Notes:
1  The Group’s measure of segment profit, EBITDA, excludes the Group’s share of results in associates. The Group’s share of results in associates, by segment, for the year ended 31 March 2013 is Other Northern and Central 
Europe £1 million (2012: £3 million; 2011 £3 million), Other Southern Europe £1 million (2012: £nil; 2011 £(3) million), Other Africa, Middle East and Asia Pacific £52 million (2012: £36 million; 2011: £51 million) and Non-
Controlled Interests and Common Functions £6,423 million (2012: £4,924 million; 2011: £5,008 million). 

2  Values shown for Verizon Wireless, which is an associate, are not included in the calculation of Group revenue or EBITDA.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
138

Notes to the consolidated financial statements (continued)

A2. Segment analysis (continued)

A reconciliation of EBITDA to operating profit is shown below. For a reconciliation of operating profit to profit before taxation, see the consolidated 
income statement on page 90.

EBITDA
Depreciation, amortisation and loss on disposal of fixed assets
Share of results in associates
Impairment losses
Other income and expense
Operating profit

2013 
£m 
13,275 
(7,792)
6,477 
(7,700)
468 
4,728 

2012 
£m 
14,475
(7,906)
4,963 
(4,050)
3,705 
11,187 

2011 
£m 
14,670 
(7,967)
5,059 
(6,150)
(16)
5,596 

Vodafone Group Plc Annual Report 2013 
 
139

Non-current 
 assets1
£m 

Capital 
expenditure2
£m 

Other 
expenditure 
on intangible 
assets 
£m 

Depreciation 
and 
amortisation 
£m 

Impairment 
loss 
£m 

19,109 
7,063 
10,211 
36,383 
9,369 
4,599 
2,668 
16,636 
7,946 
5,668 
5,242 
18,856 
853 
72,728 

19,151 
6,430 
7,418 
32,999 
13,978 
8,069 
2,723 
24,770 
8,431 
6,469 
4,735 
19,635 
765 
78,169 

20,764 
6,665 
8,037 
35,466 
16,645 
9,596 
3,401 
29,642 
9,882 
7,382 
4,797 
22,061 
1,570 
88,739 

1,073 
601 
1,015 
2,689 
567 
377 
225 
1,169 
554 
703 
720 
1,977 
431 
6,266 

880 
575 
830 
2,285 
621 
429 
260 
1,310 
805 
723 
793 
2,321 
449 
6,365 

824 
516 
940 
2,280 
590 
517 
290 
1,397 
870 
572 
754 
2,196 
346 
6,219 

2 
863 
1,335 
2,200 
10 
– 
– 
10 
130 
10 
90 
230 
– 
2,440 

4 
– 
52 
56 
875 
71 
261 
1,207 
– 
– 
– 
– 
– 
1,263 

1,214 
– 
32 
1,246 
12 
– 
27 
39 
1,851 
19 
2 
1,872 
9 
3,166 

1,423 
888 
1,268 
3,579 
744 
590 
328 
1,662 
1,021 
696 
819 
2,536 
(77)
7,700 

1,469 
880 
1,026 
3,375 
783 
626 
361 
1,770 
1,066 
840 
771 
2,677 
37 
7,859 

1,361 
874 
1,007 
3,242 
732 
641 
399 
1,772 
973 
1,013 
793 
2,779 
83 
7,876 

– 
– 
– 
– 
4,500 
3,200 
– 
7,700 
– 
– 
– 
– 
– 
7,700 

– 
– 
– 
– 
2,450 
900 
700 
4,050 
– 
– 
– 
– 
– 
4,050 

– 
– 
1,000 
1,000 
1,050 
2,950 
1,150 
5,150 
– 
– 
– 
– 
– 
6,150 

31 March 2013
Germany
UK
Other Northern and Central Europe
Northern and Central Europe
Italy
Spain
Other Southern Europe
Southern Europe
India
Vodacom
Other Africa, Middle East and Asia Pacific
Africa, Middle East and Asia Pacific
Non-Controlled Interests and Common Functions
Group

31 March 2012
Germany
UK
Other Northern and Central Europe
Northern and Central Europe
Italy
Spain
Other Southern Europe
Southern Europe
India
Vodacom
Other Africa, Middle East and Asia Pacific
Africa, Middle East and Asia Pacific
Non-Controlled Interests and Common Functions
Group

31 March 2011
Germany
UK
Other Northern and Central Europe
Northern and Central Europe
Italy
Spain
Other Southern Europe
Southern Europe
India
Vodacom
Other Africa, Middle East and Asia Pacific
Africa, Middle East and Asia Pacific
Non-Controlled Interests and Common Functions
Group

Notes:
1  Comprises goodwill, other intangible assets and property, plant and equipment.
2 

Includes additions to property, plant and equipment and computer software, reported within intangible assets.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
140

Notes to the consolidated financial statements (continued)

A3. Inventory 

Our inventory primarily consists of mobile handsets and is presented net of an allowance for obsolete products.

Goods held for resale

Inventory is reported net of allowances for obsolescence, an analysis of which is as follows: 

1 April
Exchange movements
Amounts credited to the income statement
31 March

2013 
£m 
450

2012 
£m 
117 
(8)
– 
109 

2012 
£m 
486 

2011 
£m 
120 
(1)
(2)
117 

2013 
£m 
109 
7
–
116

Cost of sales includes amounts related to inventory amounting to £5,967 million (2012: £6,327 million; 2011: £5,878 million). 

A4. Share-based payments

We have a number of share plans used to award options and shares to directors and employees as part of their 
remuneration package. A charge is recognised in the consolidated income statement to record the cost 
of these, based on the fair value of the award on the grant date. For further information on how this is calculated 
refer to “Share-based payments” under significant accounting policies on page 136. Additional information 
on options and shares granted to directors can be found in “Directors remuneration” on pages 80 and 81.
The maximum aggregate number of ordinary shares which may be issued in respect of share options or share plans will not (without shareholder 
approval) exceed:
 a 10% of the ordinary share capital of the Company in issue immediately prior to the date of grant, when aggregated with the total number 

of ordinary shares which have been allocated in the preceding ten year period under all plans; and

 a 5% of the ordinary share capital of the Company in issue immediately prior to the date of grant, when aggregated with the total number 
of ordinary shares which have been allocated in the preceding ten year period under all plans, other than any plans which are operated 
on an all-employee basis.

Share options
Vodafone Group executive plans
No share options have been granted to any directors or employees under the Company’s discretionary share option plans in the year ended 
31 March 2013.

There are options outstanding under the Vodafone Group 1999 Long-Term Stock Incentive Plan and the Vodafone Global Incentive Plan. These 
options are normally exercisable between three and ten years from the date of grant. The vesting of some of these options is subject to satisfaction 
of performance conditions. Grants made to US employees are made in respect of ADSs.

Vodafone Group Sharesave Plan
The Vodafone Group 2008 Sharesave Plan enables UK staff to acquire shares in the Company through monthly savings of up to £250 over a three 
and/or five year period, at the end of which they may also receive a tax free bonus. The savings and bonus may then be used to purchase shares 
at the option price, which is set at the beginning of the invitation period and usually at a discount of 20% to the then prevailing market price of the 
Company’s shares.

Share plans
Vodafone Group executive plans
Under the Vodafone Global Incentive Plan awards of shares are granted to directors and certain employees. The release of these shares is conditional 
upon continued employment and for some awards achievement of certain performance targets measured over a three year period.

Vodafone Share Incentive Plan
The Vodafone Share Incentive Plan enables UK staff to acquire shares in the Company through monthly purchases of up to £125 per month or 5% 
of salary, whichever is lower. For each share purchased by the employee, the Company provides a free matching share.

Vodafone Group Plc Annual Report 2013 
 
 
 
Movements in outstanding ordinary share and ADS options 

1 April
Granted during the year
Forfeited during the year 
Exercised during the year
Expired during the year
31 March

Weighted average exercise price:
1 April
Granted during the year
Forfeited during the year 
Exercised during the year
Expired during the year
31 March

2013 
Millions 
1 
– 
– 
(1) 
– 
– 

2012 
Millions 
1 
– 
– 
– 
– 
1 

ADS options   
2011   
Millions   
1  
–  
–  
–  
–  
1   

US$15.20
– 
– 
US$13.88
–
US$22.16

US$14.82
– 
– 
– 
– 
US$15.20

US$15.07  
–  
–  
–  
–  
US$14.82  

Summary of options outstanding and exercisable at 31 March 2013 

Vodafone Group savings related and Sharesave Plan:
£0.01 – £1.00
£1.01 – £2.00

Vodafone Group 1999 Long-Term Stock Incentive Plan:
£1.01 – £2.00
Vodafone Group 1999 Long-Term Stock Incentive Plan:
US$10.01 – US$30.00

Share awards
Movements in non-vested shares are as follows:

1 April 
Granted
Vested
Forfeited
31 March 

Outstanding 
shares 
Millions 

3
14
17

23

Weighted 
average 
exercise 
price 

£0.94
£1.33
£1.27

£1.51

– 

US$22.16

2013   
Weighted   
average fair   
value at   
grant date   
£1.08 
£1.49
£0.91
£1.19
£1.27

Millions 
352 
91
(118)
(31)
294

Outstanding   
Weighted   
average   
remaining   
contractual   
life   
Months   

23
33
31

40

10

Millions 
387 
120
(116)
(39)
352

141

Ordinary share options 

2013 
Millions 
84 
7 
(1)
(41)
(9)
40 

£1.18
£1.45
£1.64
£1.05
£0.98
£1.41

Exercisable 
shares 
Millions 

– 
– 
– 

2012 
Millions 
171 
5 
(1)
(55)
(36)
84 

£1.32 
£1.31 
£1.07 
£1.37 
£1.56 
£1.18 

Weighted 
average 
exercise 
price 

– 
– 
– 

23

£1.51

– 

US$22.16

2012   
Weighted   
average fair   
value at   
grant date   
£1.00
£1.29
£1.12
£0.81
£1.08

Millions 
374 
126
(81)
(32)
387

2011 
Millions 
266 
4 
(1)
(72)
(26)
171 

£1.41 
£1.14 
£1.10 
£1.33 
£2.25 
£1.32 

Exercisable 

Weighted 
average 
remaining 
contractual 
life 
Months 

– 
– 
– 

40

10

2011 

Weighted 
average fair 
value at 
grant date 
£1.06 
£1.07
£1.38
£0.97
£1.00

Other information
The total fair value of shares vested during the year ended 31 March 2013 was £107 million (2012: £130 million; 2011: £113 million).

The compensation cost included in the consolidated income statement in respect of share options and share plans was £134 million 
(2012: £143 million; 2011: £156 million) which is comprised entirely of equity-settled transactions.

The average share price for the year ended 31 March 2013 was 173.0 pence (2012: 169.9 pence; 2011: 159.5 pence).

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
142

Notes to the consolidated financial statements (continued)

A5. Post employment benefits

We operate a number of defined benefit and defined contribution pension plans for our employees. 
The Group’s largest defined benefit schemes are in the UK. 

Background
At 31 March 2013 the Group operated a number of pension plans for the benefit of its employees throughout the world, with varying rights and 
obligations depending on the conditions and practices in the countries concerned. The Group’s pension plans are provided through both defined 
benefit and defined contribution arrangements. Defined benefit schemes provide benefits based on the employees’ length of pensionable service 
and their final pensionable salary or other criteria. Defined contribution schemes offer employees individual funds that are converted into benefits 
at the time of retirement.

The Group operates defined benefit schemes in Germany, Ghana, Ireland, Italy, India, the UK and the US. Defined contribution pension schemes are 
currently provided in Australia, Egypt, Germany, Greece, Hungary, Ireland, Italy, Malta, the Netherlands, New Zealand, Portugal, South Africa, Spain, 
the UK and the US. The Group’s principal defined benefit pension schemes in the UK, being the Vodafone Group Plc Pension Scheme (‘Vodafone 
UK plan’) and the Cable & Wireless Worldwide Retirement Plan (‘CWWRP’), are closed to new entrants and additionally the Vodafone UK plan has 
been closed to future accrual for existing members since 31 March 2010. 

Income statement expense

Defined contribution schemes
Defined benefit schemes
Total amount charged to the income statement (note 5)

Defined benefit schemes
The principal actuarial assumptions used for estimating the Group’s benefit obligations are set out below:

Weighted average actuarial assumptions used at 31 March:
Rate of inflation
Rate of increase in salaries
Rate of increase in pensions in payment and deferred pensions
Discount rate
Expected rates of return:
Equities
Bonds2

2013 
£m 
147
20
167

20131
% 

3.3 
3.8 
3.3 
4.3 

–3
–3

2012 
£m 
145 
(2)
143 

20121
% 

3.0 
2.9 
3.0 
4.7 

7.4 
4.2 

2011 
£m 
130 
4 
134 

20111
% 

3.1 
2.9 
3.1 
5.6 

8.2 
5.1 

Notes:
1  Figures shown represent a weighted average assumption of the individual schemes.
2  For the year ended 31 March 2012 the expected rate of return for bonds consisted of a 4.6% rate of return for corporate bonds (2011: 5.3%) and a 2.6% rate of return for government bonds (2011: 3.6%).
3  Under amendments to IAS 19, “Employee Benefits”, that will be adopted by the Group from 1 April 2013, the expected rate of return of pension plan assets will no longer be utilised in determining the pension plan costs 

recorded in the consolidated income statement.

The expected return on assets assumptions are derived by considering the expected long-term rates of return on plan investments. The overall 
rate of return is a weighted average of the expected returns of the individual investments made in the Group plans. The long-term rates of return 
on equities are derived from considering current risk free rates of return with the addition of an appropriate future risk premium from an analysis 
of historic returns in various countries. The long-term rates of return on bonds are set in line with market yields currently available at the statement 
of financial position date.

Mortality assumptions used are based on recommendations from the individual scheme actuaries which include adjustments for the experience 
of the Group where appropriate. The largest schemes in the Group are the UK schemes. Further life expectancies assumed for the UK schemes 
(Vodafone UK plan only in 2012 and 2011) are 23.6/25.3 years (2012: 23.6/24.4 years; 2011: 23.5/24.3 years) for a male/female pensioner 
currently aged 65 and 26.8/27.9 years (2012: 27.2/26.7 years; 2011: 27.0/26.6 years) from age 65 for a male/female non-pensioner member 
currently aged 40.

Measurement of the Group’s defined benefit retirement obligations is particularly sensitive to changes in certain key assumptions including the 
discount rate. An increase or decrease in the discount rate of 0.5% would result in a £409 million decrease or a £467 million increase in the defined 
benefit obligation respectively.

Vodafone Group Plc Annual Report 2013 
 
 
 
 
 
 
 
 
143

Charges made to the consolidated income statement and consolidated statement of comprehensive income (‘SOCI’) on the basis of the 
assumptions stated above are:

Current service cost
Interest cost
Expected return on pension assets
Curtailment/settlement
Total included within staff costs 

Actuarial losses/(gains) recognised in the SOCI
Cumulative actuarial losses recognised in the SOCI

2013 
£m 
28 
139 
(146)
(1)
20 

259 
930 

2012 
£m 
11 
85 
(99)
1 
(2)

365 
671 

2011 
£m 
12 
95 
(103)
– 
4 

(190)
306 

Fair value of the assets and present value of the liabilities of the schemes
The amount included in the statement of financial position arising from the Group’s obligations in respect of its defined benefit schemes is as follows:

Movement in pension assets:
1 April
Exchange rate movements
Expected return on pension assets
Actuarial gains/(losses)
Employer cash contributions
Member cash contributions
Benefits paid
Other movements1
31 March

Movement in pension liabilities:
1 April
Exchange rate movements
Current service cost
Interest cost 
Member cash contributions
Actuarial losses/(gains)
Benefits paid
Other movements1
31 March

2013 
£m 

1,604 
6 
146 
189 
103 
8 
(63)
1,730 
3,723 

1,910 
9 
28 
139 
8 
448 
(63)
1,821 
4,300 

2012 
£m 

1,558 
(22)
99 
(30)
34 
6 
(42)
1 
1,604 

1,548 
(33)
11 
85 
6 
335 
(42)
– 
1,910 

2011 
£m 

1,487 
(2)
103 
(6)
24 
5 
(51)
(2)
1,558 

1,690 
(4)
12 
95 
5 
(196)
(51)
(3)
1,548 

Note:
1  Other movements mainly comprise the addition of the CWWRP as a result of the acquisition of CWW (see note 11).

An analysis of net (deficit)/assets is provided below for the Group’s two largest defined benefit pension scheme in the UK and for the Group 
as a whole. 

CWWRP

2013 
£m 

2013 
£m 

2012 
£m 

2011 
£m 

Vodafone UK plan   
2009   
£m   

2010 
£m 

2013 
£m 

2012 
£m 

2011 
£m 

2010 
£m 

Group 

2009 
£m 

Analysis of net  
(deficit)/assets:
Total fair value of scheme assets
Present value of funded 
scheme liabilities
Net (deficit)/assets for  
funded schemes
Present value of unfunded 
scheme liabilities
Net (deficit)/assets
Net (deficit)/assets are 
analysed as:
Assets
Liabilities

1,827 

1,328 

1,218 

1,180 

1,131 

755  

3,723 

1,604 

1,558 

1,487 

1,100 

(1,874)

(1,647)

(1,444)

(1,127)

(1,276)

(815)  

(4,238)

(1,852)

(1,488)

(1,625)

(1,196)

(47)

(319)

(226)

53 

(145)

(60) 

(515)

(248)

70 

(138)

(96)

– 
(47)

– 
(319)

– 
(226)

– 
(47)

– 
(319)

– 
(226)

– 
53 

53 
– 

– 
(145)

(8)  
(68) 

(62)
(577)

(58)
(306)

(60)
10 

(65)
(203)

(136)
(232)

– 
(145)

–  
(68)  

52 
(629)

31 
(337)

97 
(87)

34 
(237)

8 
(240)

It is expected that contributions of £62 million will be paid into the Group’s defined benefit retirement schemes during the year ending 31 March 2014. 
The assets of the schemes are held in external trustee administered funds.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
144

Notes to the consolidated financial statements (continued)

A5. Post employment benefits (continued)

Actual return on pension assets 

Actual return on pension assets

Analysis of pension assets at 31 March is as follows:
Equities
Bonds
Property
Annuity policies
Other

2013 
£m 
335 

% 
43.0 
33.8 
1.0 
13.9 
8.3 
100.0 

The schemes have no direct investments in the Group’s equity securities or in property currently used by the Group.

History of experience adjustments

Experience adjustments on pension liabilities:
Amount
Percentage of pension liabilities

Experience adjustments on pension assets:
Amount
Percentage of pension assets

2013 
£m 

(7)
–

189 
5% 

2012 
£m 

(21)
(1%)

(30)
(2%)

2011 
£m 

23 
1% 

(6)
– 

2012 
£m 
69 

% 
60.1 
37.1 
0.3 
–
2.5 
100.0 

2010 
£m 

8 
– 

286 
19% 

2011 
£m 
97 

% 
61.6 
36.5 
0.3 
–
1.6 
100.0 

2009 
£m 

6 
– 

(381)
(35%)

A6. Capital and financial risk management

This note details our treasury management and financial risk management objectives and policies, as well 
as the exposure and sensitivity of the Group to credit, liquidity, interest and foreign exchange risk, and the 
policies in place to monitor and manage these risks. 

Capital management
The following table summarises the capital of the Group: 

Financial assets:

Cash and cash equivalents
Fair value through the income statement (held for trading)
Derivative instruments in designated hedge relationships

Financial liabilities:

Fair value through the income statements (held for trading)
Derivative instruments in designated hedge relationships
Financial liabilities held at amortised cost

Net debt
Equity
Capital

2013 
£m 

(7,623)
(6,803)
(1,117)

1,060 
44 
41,397 
26,958 
72,488 
99,446

2012 
£m 

(7,138)
(2,629)
(1,317)

889 
– 
34,620 
24,425 
78,202 
102,627 

The Group’s policy is to borrow centrally using a mixture of long-term and short-term capital market issues and borrowing facilities to meet 
anticipated funding requirements. These borrowings, together with cash generated from operations, are loaned internally or contributed as equity 
to certain subsidiaries. The Board has approved three internal debt protection ratios being: net interest to operating cash flow (plus dividends from 
associates); retained cash flow (operating cash flow plus dividends from associates less interest, tax, dividends to non-controlling shareholders and 
equity dividends) to net debt; and operating cash flow (plus dividends from associates) to net debt. These internal ratios establish levels of debt that 
the Group should not exceed other than for relatively short periods of time and are shared with the Group’s debt rating agencies being Moody’s, 
Fitch Ratings and Standard & Poor’s. The Group complied with these ratios throughout the financial year.

Vodafone Group Plc Annual Report 2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
145

Financial risk management
The Group’s treasury function provides a centralised service to the Group for funding, foreign exchange, interest rate management and counterparty 
risk management.

Treasury operations are conducted within a framework of policies and guidelines authorised and reviewed by the Board, most recently on 27 March 
2012. A treasury risk committee comprising of the Group’s Chief Financial Officer, Group General Counsel and Company Secretary, Group Treasury 
Director and Director of Financial Reporting meets three times a year to review treasury activities and its members receive management information 
relating to treasury activities on a quarterly basis. The Group’s accounting function, which does not report to the Group Treasury Director, provides 
regular update reports of treasury activity to the Board. The Group’s internal auditor reviews the internal control environment regularly.

The Group uses a number of derivative instruments for currency and interest rate risk management purposes only that are transacted by specialist 
treasury personnel. The Group mitigates banking sector credit risk by the use of collateral support agreements.

Credit risk
The Group considers its exposure to credit risk at 31 March to be as follows:

Bank deposits
Repurchase agreements
Cash held in restricted deposits
UK government bonds
Money market fund investments
Derivative financial instruments
Other investments – debt and bonds
Trade receivables
Other receivables
Short term securitised investments

2013 
£m 
1,396 
2,550 
404 
1,076 
3,494 
3,032 
3,427 
4,176 
1,877 
826 
22,258 

2012 
£m 
2,762 
600 
333 
900 
3,190 
2,959 
160 
4,005 
3,219 
586 
18,714 

The Group invested in UK index linked government bonds on the basis that they generated a floating rate return in excess of £ LIBOR and are 
amongst the most creditworthy of investments available.

The Group has a managed investment fund. This fund holds fixed income sterling securities and the average credit quality is high double A.

Money market investments are in accordance with established internal treasury policies which dictate that an investment’s long-term credit rating 
is no lower than mid BBB. Additionally, the Group invests in AAA unsecured money market mutual funds where the investment is limited to 7.5% 
of each fund.

The Group has investments in repurchase agreements which are fully collateralised investments. The collateral is sovereign and supranational debt 
of major EU countries with at least one AAA rating denominated in euros, sterling and US dollars and can be readily converted to cash. In the event 
of any default, ownership of the collateral would revert to the Group. Detailed below is the value of the collateral held by the Group at 31 March 2013.

Sovereign
Supranational

2013 
£m 
2,081
469
2,550

2012 
£m 
575 
25 
600 

In respect of financial instruments used by the Group’s treasury function, the aggregate credit risk the Group may have with one counterparty 
is limited by (i) reference to the long-term credit ratings assigned for that counterparty by Moody’s, Fitch Ratings and Standard & Poor’s, (ii) that 
counterparty’s five year credit default swap (‘CDS’) spread, and (iii) the sovereign credit rating of that counterparty’s principal operating jurisdiction. 
Furthermore, collateral support agreements were introduced from the fourth quarter of 2008. Under collateral support agreements the 
Group’s exposure to a counterparty with whom a collateral support agreement is in place is reduced to the extent that the counterparty must post 
cash collateral when there is value due to the Group under outstanding derivative contracts that exceeds a contractually agreed threshold amount. 
When value is due to the counterparty the Group is required to post collateral on identical terms. Such cash collateral is adjusted daily as necessary. 

In the event of any default ownership of the cash collateral would revert to the respective holder at that point. Detailed below is the value of the cash 
collateral, which is reported within short-term borrowings, held by the Group at 31 March 2013:

Cash collateral

2013 
£m 
1,151 

2012 
£m 
980 

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
 
 
 
 
 
 
 
146

Notes to the consolidated financial statements (continued)

A6. Capital and financial risk management (continued)

The majority of the Group’s trade receivables are due for maturity within 90 days and largely comprise amounts receivable from consumers 
and business customers. At 31 March 2013 £2,200 million (2012: £1,806 million) of trade receivables were not yet due for payment. 
Total trade receivables consisted of £1,547 million (2012: £1,288 million) relating to the Northern and Central Europe region, £1,415 million 
(2012: £1,384 million) relating to the Southern Europe region and £1,214 million (2012: £1,333 million) relating to the Africa, Middle East and Asia 
Pacific region. Accounts are monitored by management and provisions for bad and doubtful debts raised where it is deemed appropriate. 

The following table presents ageing of receivables that are past due and provisions for doubtful receivables that have been established.

30 days or less
Between 31–60 days
Between 61–180 days
Greater than 180 days

Gross  
receivables
£m 
1,821
185
235
636
2,877

Less  
provisions
£m 
(404)
(21)
(53)
(423)
(901)

2013   
Net  
receivables  
£m   
1,417  
164  
182  
213  
1,976  

Gross  
receivables
£m 
1,914 
192 
435 
598 
3,139 

Less  
provisions
£m 
(390)
(21)
(96)
(433)
(940)

2012 

Net  
receivables
£m 
1,524 
171 
339 
165 
2,199 

Concentrations of credit risk with respect to trade receivables are limited given that the Group’s customer base is large and unrelated. Due to this 
management believes there is no further credit risk provision required in excess of the normal provision for bad and doubtful receivables. Amounts 
charged to administrative expenses during the year ended 31 March 2013 were £458 million (2012: £458 million; 2011: £460 million) (see note 17).

The Group’s investments in preferred equity and a subordinated loan received as part of the disposal of Vodafone Japan to SoftBank in the 2007 
financial year were disposed of in the year ended 31 March 2011. On 2 April 2012 the Group received £1,499 million in relation to the second tranche 
of consideration receivable in relation to the disposal. 

As discussed in note 21 the Group has covenanted to provide security in favour of the Trustee of the Vodafone Group UK Pension Scheme in respect 
of the funding deficit in the scheme. The security takes the form of an English law pledge over UK index linked government bonds.

Liquidity risk
At 31 March 2013 the Group had €4.2 billion and US$4.2 billion syndicated committed undrawn bank facilities and US$15 billion and £5 billion 
commercial paper programmes, supported by the €4.2 billion and US$4.2 billion syndicated committed bank facilities, available to manage its 
liquidity. The Group uses commercial paper and bank facilities to manage short-term liquidity and manages long-term liquidity by raising funds 
in the capital markets. 

€4.2 billion of the syndicated committed facility has a maturity date of 1 July 2015. US$4.1 billion has a maturity of 9 March 2017; the remaining 
US$0.1 billion has a maturity of 9 March 2016. Both facilities have remained undrawn throughout the financial year and since year end and provide 
liquidity support.

The Group manages liquidity risk on long-term borrowings by maintaining a varied maturity profile with a cap on the level of debt maturing in any 
one calendar year, therefore minimising refinancing risk. Long-term borrowings mature between one and 30 years.

Liquidity is reviewed daily on at least a 12 month rolling basis and stress tested on the assumption that all commercial paper outstanding 
matures and is not reissued. The Group maintains substantial cash and cash equivalents which at 31 March 2013 amounted to £7,623 million 
(2012: £7,138 million).

Market risk
Interest rate management
Under the Group’s interest rate management policy, interest rates on monetary assets and liabilities denominated in euros, US dollars and sterling 
are maintained on a floating rate basis except for periods up to six years where interest rate fixing has to be undertaken in accordance with treasury 
policy. Where assets and liabilities are denominated in other currencies interest rates may also be fixed. In addition, fixing is undertaken for longer 
periods when interest rates are statistically low.

For each one hundred basis point fall or rise in market interest rates for all currencies in which the Group had borrowings at 31 March 2013 there 
would be a reduction or increase in profit before tax by approximately £144 million (2012: increase or reduce by £33 million) including mark-to-
market revaluations of interest rate and other derivatives and the potential interest on outstanding tax issues. There would be no material impact 
on equity.

Vodafone Group Plc Annual Report 2013 
 
 
 
 
 
 
 
147

Foreign exchange management
As Vodafone’s primary listing is on the London Stock Exchange its share price is quoted in sterling. Since the sterling share price represents the value 
of its future multi-currency cash flows, principally in euro, US dollars, South African rand, Indian rupee and sterling, the Group maintains the currency 
of debt and interest charges in proportion to its expected future principal multi-currency cash flows and has a policy to hedge external foreign 
exchange risks on transactions denominated in other currencies above certain de minimis levels. As the Group’s future cash flows are increasingly 
likely to be derived from emerging markets it is likely that more debt in emerging market currencies will be drawn.

As such, at 31 March 2013 135% of net debt was denominated in currencies other than sterling (56% euro, 55% US dollar and 24% other) while 35% 
of net debt had been purchased forward in sterling in anticipation of sterling denominated shareholder returns via dividends and share buybacks. 
This allows euro, US dollar and other debt to be serviced in proportion to expected future cash flows and therefore provides a partial hedge against 
income statement translation exposure, as interest costs will be denominated in foreign currencies. 

Under the Group’s foreign exchange management policy foreign exchange transaction exposure in Group companies is generally maintained at the 
lower of €5 million per currency per month or €15 million per currency over a six month period. 

The Group recognises foreign exchange movements in equity for the translation of net investment hedging instruments and balances treated 
as investments in foreign operations. However, there is no net impact on equity for exchange rate movements as there would be an offset in the 
currency translation of the foreign operation.

The following table details the Group’s sensitivity of the Group’s operating profit to a strengthening of the Group’s major currencies in which 
it transacts. The percentage movement applied to each currency is based on the average movements in the previous three annual reporting 
periods. Amounts are calculated by retranslating the operating profit of each entity whose functional currency is either euro or US dollar.

Euro 3% change – Operating profit1
US dollar 4% change – Operating profit1

Note:
1  Operating profit before impairment losses and other income and expense.

2013 
£m 
106
257

At 31 March 2012 sensitivity of the Group’s operating profit was analysed for a strengthening of the euro by 3% and the US dollar by 4%, which 
represented movements of £140 million and £195 million respectively.

Equity risk
The Group has equity investments, primarily in Bharti Infotel Private Limited, which is subject to equity risk. See note 16 for further details on the 
carrying value of this investment. 

Fair value of financial instruments
The table below sets out the valuation basis of financial instruments held at fair value by the Group at 31 March 2013.

Financial assets:
Fair value through the income statement (held for 
trading)
Derivative financial instruments:

Interest rate swaps
Cross currency interest rate swaps
Foreign exchange contracts
Interest rate futures

Financial investments available-for-sale:

Listed equity securities3
Unlisted equity securities3

Financial liabilities:
Derivative financial instruments:

Interest rate swaps
Foreign exchange contracts

2013 
£m 

Level 11  
2012   
£m   

– 

– 
– 
– 
– 
– 

3 
– 
3 
3 

– 
– 
– 

– 

–
–
–
– 
–   

1
– 
1   
1   

–
–
–   

2013 
£m 

4,836

2,625
319
88
52
7,920

–
498
498
8,418

1,060
44
1,104

Level 22
2012   
£m   

949

2,513 
318
128 
38 
3,946   

–
591
591 
4,537   

800
89 
889   

2013 
£m 

4,836

2,625
319
88
52
7,920

3
498
501
8,421

1,060
44
1,104

Total 

2012 
£m 

949 

2,513 
318
128 
38 
3,946 

1 
591 
592 
4,538 

800 
89 
889 

Notes:
1  Level 1 classification comprises financial instruments where fair value is determined by unadjusted quoted prices in active markets for identical assets or liabilities.
2  Level 2 classification comprises where fair value is determined from inputs other than quoted prices that are observable for the asset or liability, either directly or indirectly. Fair values for unlisted equity securities are derived 

from observable quoted market prices for similar items. Derivative financial instrument fair values are present values determined from future cash flows discounted at rates derived from market sourced data.

3  Details of listed and unlisted equity securities are included in note 16 “Other Investments”.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
148

Notes to the consolidated financial statements (continued)

A7. Related party transactions

The Group has a number of related parties including joint ventures (refer to note 14), associates (refer to note 15), 
pension schemes (refer to note A5 for the Group’s contributions), directors and Executive Committee members 
(refer to note 4 for amounts paid to them).

Transactions with joint ventures and associates
Related party transactions with the Group’s joint ventures and associates primarily comprise fees for the use of products and services including 
network airtime and access charges, and cash pooling arrangements.

No related party transactions have been entered into during the year which might reasonably affect any decisions made by the users of these 
consolidated financial statements except as disclosed below. Transactions between the Company and its joint ventures are not material to the extent 
that they have not been eliminated through proportionate consolidation or disclosed below.

Sales of goods and services to associates
Purchase of goods and services from associates
Purchase of goods and services from joint ventures
Net interest receivable from joint ventures1

Trade balances owed:
by associates
to associates
by joint ventures
to joint ventures

Other balances owed by joint ventures1

2013 
£m 
 241 
 105 
 329 
(14)

 21 
 19 
 119 
 27 
 337 

2012 
£m 
195 
107 
207 
(7)

15 
18 
9 
89 
365 

2011 
£m 
327 
171 
206 
(14)

52 
23 
27 
67 
176 

Note:
1  Amounts arise primarily through Vodafone Italy, Vodafone Hutchison Australia, Indus Towers and Cornerstone, and represent amounts not eliminated on consolidation. Interest is paid in line with market rates.

Amounts owed by and owed to associates are disclosed within notes 17 and 18. Dividends received from associates are disclosed in the consolidated 
statement of cash flows.

Transactions with directors other than compensation
During the three years ended 31 March 2013, and as of 20 May 2013, neither any director nor any other executive officer, nor any associate of any 
director or any other executive officer, was indebted to the Company.

During the three years ended 31 March 2013, and as of 20 May 2013, the Company has not been a party to any other material transaction, 
or proposed transactions, in which any member of the key management personnel (including directors, any other executive officer, senior manager, 
any spouse or relative of any of the foregoing or any relative of such spouse) had or was to have a direct or indirect material interest.

Vodafone Group Plc Annual Report 2013 
 
 
 
149

A8. Principal subsidiaries

Our subsidiaries are located around the world and each contributes to the profits, assets and cash flow of the 
Group. We have a large number of subsidiaries and so, for practical reasons, only the principal subsidiaries 
at 31 March 2013 are detailed below. 
A full list of subsidiaries, joint ventures, associated undertakings and any significant holdings (as defined in the Large and Medium-sized Companies 
and Groups (Accounts and Reports) Regulations 2008) as at 15 August 2013 will be annexed to the Company’s next annual return filed with the 
Registrar of Companies. No subsidiaries are excluded from the Group consolidation. Unless otherwise stated the Company’s principal subsidiaries 
all have share capital consisting solely of ordinary shares and are indirectly held. The country of incorporation or registration of all subsidiaries is also 
their principal place of operation. 

Name
Vodafone GmbH2
Vodafone Limited
Cable & Wireless Worldwide plc.
Vodafone Czech Republic a.s.
Vodafone Magyarorszag Mobile Tavkozlesi Zartkoruen Mukodo Reszvenytarsasag3
Vodafone Ireland Limited
Vodafone Libertel B.V.
Vodafone Romania S.A.
Vodafone Telekomunikasyon A.S.

Principal activity 
Network operator 
Network operator 
Fixed network operator 
Network operator
Network operator 
Network operator 
Network operator 
Network operator 
Network operator 

Country of incorporation 
or registration 
Germany 
England 
England 
Czech Republic 
Hungary 
Ireland 
Netherlands 
Romania 
Turkey 

Percentage 
shareholdings1
100.0 
100.0 
100.0 
100.0 
100.0 
100.0 
100.0 
100.0 
100.0 

Vodafone España S.A.U.
Vodafone Albania Sh.A.
Vodafone-Panafon Hellenic Telecommunications Company S.A. 
Vodafone Malta Limited
Vodafone Portugal-Comunicações Pessoais, S.A.4

Vodafone India Limited5
Vodacom Group Limited

Vodacom Congo (RDC) s.p.r.l.6 7 8
Vodacom Tanzania Limited6 8
VM, S.A.6 9
Vodacom Lesotho (Pty) Limited6
Vodacom Business Africa Group (PTY) Limited6
Vodafone Egypt Telecommunications S.A.E.
Ghana Telecommunications Company Limited
Vodafone New Zealand Limited
Vodafone Qatar Q.S.C.8

Vodafone Group Services Limited10
Vodafone Sales & Services Limited11
Vodafone Holding GmbH
Vodafone Holdings Europe S.L.U.
Vodafone Europe B.V.
Vodafone International Holdings B.V.
Vodafone Investments Luxembourg S.a.r.l.
Vodafone Procurement Company S.a.r.l.
Vodafone Roaming Services S.a.r.l.
Vodafone Americas Inc.12

Network operator 
Network operator 
Network operator 
Network operator 
Network operator 

Network operator 
Network operator 

Network operator 
Network operator 
Network operator 
Network operator 
Holding company 
Network operator 
Network operator 
Network operator 
Network operator 

Spain 
Albania 
Greece 
Malta 
Portugal 

India 
South Africa 
The Democratic 
Republic of Congo 
Tanzania 
Mozambique 
Lesotho 
South Africa 
Egypt 
Ghana 
New Zealand 
Qatar 

Global products and services provider 
Group services provider
Holding company 
Holding company 
Holding company 
Holding company 
Holding company 
Group services provider
Group services provider
Holding company 

England 
England
Germany 
Spain 
Netherlands 
Netherlands 
Luxembourg 
Luxembourg 
Luxembourg 
US 

100.0 
99.9 
99.9 
100.0 
100.0 

84.5 
65.0 

33.2 
42.3 
55.3 
52.0 
65.0 
54.9 
70.0 
100.0 
23.0 

100.0 
100.0
100.0 
100.0 
100.0 
100.0 
100.0 
100.0 
100.0 
100.0 

Notes:
1  Effective ownership percentages of Vodafone Group Plc at 31 March 2013, rounded to nearest tenth of one percent.
2  Vodafone GmbH changed its name from Vodafone D2 GmbH on 1 February 2013.
3  Trades as Vodafone Hungary Mobile Telecommunications Company Limited.
4  38.6% of the issued share capital of Vodafone Portugal-Comunicações Pessoais, S.A. is directly held by Vodafone Group Plc.
5  At 31 March 2013 the Group had a 64.4% interest in Vodafone India Limited (‘VIL’) through wholly owned subsidiaries and a further 20.1% indirectly through less than 50% owned entities giving an aggregate 84.5% interest. 
The Group has call options to acquire shareholdings in companies which indirectly own a further 4.5% interest in VIL. The shareholders of these companies also have put options which, if exercised, would require Vodafone 
to purchase the remaining shares in the respective company. If these options were exercised, which can only be done in accordance with the Indian law prevailing at the time of exercise, the Group would have a direct and 
indirect interest of 89.0% of VIL.

6  Shareholding is indirect through Vodacom Group Limited. The indirect shareholding is calculated using the 65.0% ownership interest in Vodacom.
7  The share capital of Vodacom Congo (RDC) s.p.r.l. consists of 1,000,000 ordinary shares and 75,470,588 preference shares.
8  The Group has rights that enable it to control the strategic and operating decisions of Vodafone Qatar Q.S.C., Vodacom Congo (RDC) s.p.r.l. and Vodacom Tanzania Limited.
9  The share capital of VM, S.A. consists of 60,000,000 ordinary shares and 548,350,646 preference shares.
10  Share capital consists of 790 ordinary shares and one deferred share, of which 100% of the shares are indirectly held by Vodafone Group Plc.
11  Vodafone Sales & Services Limited is directly held by Vodafone Group Plc.
12  Share capital consists of 395,834,251 ordinary shares and 1.65 million class D and E redeemable preference shares, of which 100% of the ordinary shares are indirectly held by Vodafone Group Plc.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
 
 
 
 
 
 
 
150

Notes to the consolidated financial statements (continued)

A9. Subsidiaries exempt from audit 

The following UK subsidiaries will take advantage of the newly available audit exemption set out within 
section 479A of the Companies Act 2006 for the year ended 31 March 2013.

Name
Vodafone 2.
Vodafone 4 UK
Vodafone 5 Limited
Vodafone 5 UK
Vodafone Americas 4
Vodafone Benelux Limited 
Vodafone Cellular Limited 
Vodafone Consolidated Holdings Limited
Vodafone Euro Hedging Limited
Vodafone Euro Hedging Two
Vodafone European Investments
Vodafone European Portal Limited
Vodafone Europe UK
Vodafone Finance Luxembourg Limited
Vodafone Finance Sweden
Vodafone Finance UK Limited
Vodafone Financial Operations
Vodafone Global Content Services Limited
Vodafone Holdings Luxembourg Limited
Vodafone Intermediate Enterprises Limited
Vodafone International Holdings Limited
Vodafone International Operations Limited
Vodafone Investments Australia Limited
Vodafone Investments Limited
Vodafone Investment UK
Vodafone Leasing Limited
Vodafone Marketing UK
Vodafone Mobile Communications Limited
Vodafone Mobile Enterprises Limited
Vodafone Mobile Network Limited
Vodafone (New Zealand) Hedging Limited
Vodafone Nominees Limited
Vodafone Oceania Limited
Vodafone Overseas Finance Limited
Vodafone Overseas Holdings Limited
Vodafone Panafon UK
Vodafone Property Investments Limited
Vodafone UK Investments Limited
Vodafone UK Limited
Vodafone Worldwide Holdings Limited
Vodafone Yen Finance Limited
Voda Limited
Vodaphone Limited
Vodata Limited

Registration number
4083193
6357658
6688527
2960479
6389457
4200960
896318
5754561
3954207
4055111
3961908
3973442
5798451
5754479
2139168
3922620
4016558
4064873
4200970
3869137
2797426
2797438
2011978
1530514
5798385
4201716
6858585
3942221
3961390
3961482
4158469
1172051
3973427
4171115
2809758
6326918
3903420
874784
2227940
3294074
4373166
1847509
2373469
2502373

Vodafone Group Plc Annual Report 2013151

Other unaudited financial information

Prior year operating results 

This section presents our operating performance for the 2012 financial year compared to the 2011 financial 
year, providing commentary on the revenue and EBITDA performance of the Group and its operating segments 
within Northern and Central Europe, Southern Europe, Africa, Middle East and Asia Pacific, and Non-Controlled 
Interests and Common Functions.
Group1 2 

Revenue
Service revenue
EBITDA
Adjusted operating profit
Adjustments for:

Impairment loss

  Other income/(expense)4
Operating profit

Northern and 
Central Europe
£m
19,575
18,265
5,934
2,530

Southern  
Europe
£m
12,522
11,565
4,438
2,660

Non-Controlled 
Interests and 
Common 
Functions3
£m
614
463
(12)
4,870

AMAP 
£m
13,868
12,751
4,115 
1,472 

Eliminations
£m
(162)
(159)
–
–

2012
£m
46,417
42,885
14,475 
11,532 

2011
£m
45,884
42,738
14,670 
11,818 

£
1.2
0.3
(1.3)
(2.4) 

% change

Organic
2.2
1.5
(0.6) 
2.5 

(4,050) 
3,705 
11,187 

(6,150)
(72) 
5,596 

Notes:
1  Amounts are presented on the Group’s revised segment basis (see note A2 for further information).
2  2012 results reflect average foreign exchange rates of £1:€1.16 and £1:US$1.60.
3   Common Functions primarily represent the results of the partner markets and the net result of unallocated central Group costs.
4  Other income/(expense) for the year ended 31 March 2012 includes a £3,419 million gain on disposal of the Group’s 44% interest in SFR and a £296 million gain on disposal of the Group’s 24.4% interest in Polkomtel. 
The year ended 31 March 2011 included £56 million representing the net loss on disposal of certain Alltel investments by VZW. This is included within the line item “Share of results in associates” in the consolidated 
income statement.

Revenue
Group revenue was up 1.2% to £46.4 billion, with service revenue 
of £42.9 billion, an increase of 1.5%* on an organic basis. Our overall 
performance reflects continued strong demand for data services 
and further voice penetration growth in emerging markets, offset 
by regulatory changes, ongoing competitive pressures and challenging 
macroeconomic conditions in a number of our mature markets. 
As a result of the leap year, service revenue growth of 2.3%* in Q4 
benefited from the additional day by around 1 percentage point.

EBITDA and profit
Group EBITDA was down 1.3% to £14.5 billion, as revenue growth 
was offset by higher customer investment due to increased 
smartphone penetration. 

Adjusted operating profit was down 2.4% to £11.5 billion, driven 
by a reduction in our share of profits from associates following the 
disposal of our 44% interest in SFR in June 2011. Our share of profits 
of VZW grew by 9.3%* to £4.9 billion.

AMAP service revenue was up by 8.0%*, with a strong performance 
in India, Qatar, Ghana and Vodacom and a return to growth in Egypt 
offset by a decline in Australia.

In Northern and Central Europe, service revenue was up by 2.5%* 
reflecting growth in Germany, the UK, the Netherlands and Turkey.

In Southern Europe, service revenue was down by -6.2%* reflecting 
challenging macroeconomic conditions.

Operating profit increased by 100% to £11.2 billion, primarily due to the 
gain on disposal of the Group’s 44% interest in SFR and 24.4% interest 
in Polkomtel, and lower impairment losses compared to the prior year.

An impairment loss of £4.0 billion was recorded in relation to Italy, Spain, 
Portugal and Greece, primarily driven by lower projected cash flows 
within business plans and an increase in discount rates, resulting from 
adverse changes in the economic environment.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
 
152

Other unaudited financial information (continued)

Prior year operating results (continued)

Northern and Central Europe

Year ended 31 March 2012
Revenue
Service revenue
EBITDA
Adjusted operating profit
EBITDA margin

Year ended 31 March 2011
Revenue
Service revenue
EBITDA
Adjusted operating profit
EBITDA margin

% change

Organic

3.7
2.5
2.1
0.8

£m

3.6
2.2
2.7
2.2

Germany
£m

8,233
7,669
2,965
1,491
36.0%

7,900 
7,471 
2,952 
1,548 
37.4% 

Other 
Northern and 
Central Europe
£m

UK
£m

Eliminations
£m

Northern and 
Central Europe
£m

5,397
4,996
1,294
402
24.0%

5,271 
4,931 
1,233 
348 
23.4% 

6,042
5,695
1,675
637
27.7%

5,846
5,589
1,594
580
27.3%

(97)
(95)
–
–

(117)
(115)
–
–

19,575
18,265
5,934
2,530
30.3%

18,900
17,876
5,779
2,476
30.6%

Revenue increased by 3.6% including a -0.2 percentage point impact 
from unfavourable foreign exchange rate movements. On an organic 
basis service revenue increased by 2.5%* primarily due growth in data 
revenue, partially offset by the impact of MTR cuts and competitive 
pricing pressures. Growth was seen in the UK, Germany, the Netherlands 
and Turkey.

EBITDA increased by 2.7% including a 0.7 percentage point favourable 
impact from foreign exchange rate movements. On an organic basis 
EBITDA increased by 2.1%*, resulting from higher service revenue and 
direct cost efficiencies, partially offset by higher customer investment 
due to the increased penetration of smartphones.

Revenue –  
Northern and 
Central Europe

Service revenue
Germany
UK
Other Northern and  
Central Europe
Northern and  
Central Europe

EBITDA
Germany
UK
Other Northern and  
Central Europe
Northern and  
Central Europe

Adjusted operating profit
Germany
UK
Other Northern and  
Central Europe
Northern and  
Central Europe

Organic 
change 
%

Other 
activity1
pps

Foreign 
exchange 
pps

Reported  
change 
%

3.7

1.2
1.6

5.1

2.5

(1.1)
5.0

6.0

2.1

(5.3)
15.7

7.9

0.8

0.1

(0.2)

3.6

(0.1)
(0.3)

(0.3)

1.6
–

(2.9)

2.7
1.3

1.9

(0.1)

(0.2)

2.2

–
(0.1)

1.5
–

(0.7)

(0.2)

(0.1)

0.7

0.1
(0.2)

(2.2)

(0.5)

1.5
–

4.1

1.9

0.4
4.9

5.1

2.7

(3.7)
15.5

9.8

2.2

Note:
1 

“Other activity” includes the impact of M&A activity and the revision to intra-group roaming charges from 
1 October 2011. Refer to “Organic growth” on page 188 for further detail.

Germany
Service revenue increased by 1.2%* as strong growth in data and 
enterprise revenue more than offset the impact of an MTR cut effective 
from 1 December 2010 and increasing competitive pressures. Data 
revenue grew by 21.3%* driven by a higher penetration of smartphones, 
an increase in those sold with a data bundle and the launch of prepaid 
integrated tariffs. Enterprise revenue grew by 5.6%* driven by significant 
customer wins and the success of converged service offerings. 
A number of innovative products were launched during the second half 
of the 2012 financial year, including OfficeNet, a cloud based solution.

The roll out of LTE has continued, following the launch of services 
in the 2011 financial year. Nearly 2,700 base stations had been 
upgraded to LTE at 31 March 2012, providing approximately 35% 
household coverage.

EBITDA declined by -1.1%* as the higher revenue was offset 
by restructuring costs and regulation changes.

UK
Service revenue increased by 1.6%* driven by an increase in data and 
consumer contract revenue supported by the success of integrated 
offerings. This was partially offset by the impact of an MTR cut effective 
from 1 April 2011 and lower consumer confidence leading to reduced 
out-of-bundle usage. Data revenue grew by 14.5%* due to higher 
penetration of smartphones and an increase in those sold with 
a data bundle.

EBITDA increased by 5.0%* and EBITDA margin improved by 0.6* 
percentage points, due to a number of cost saving initiatives, including 
acquisition and retention efficiencies.

Other Northern and Central Europe
Service revenue increased by 5.1%* as growth in the Netherlands and 
Turkey more than offset a decline in the rest of the region, particularly 
in Ireland, which continued to be impacted by the challenging 
macroeconomic environment and competitive factors. Service revenue 
in Turkey grew by 25.1%* driven by strong growth in consumer contract 
and data revenue resulting from an expanding contract customer base 
and the launch of innovative propositions. In the Netherlands service 
revenue increased by 2.1%*, driven by an increase in the customer 
base, partially offset by MTR cuts, price competition and customers 
optimising tariffs.

EBITDA grew by 6.0%*, with strong growth in Turkey, driven 
by a combination of service revenue growth and cost efficiencies, 
partially offset by declines in the majority of the other markets.

Vodafone Group Plc Annual Report 2013Southern Europe

Year ended 31 March 2012
Revenue
Service revenue
EBITDA
Adjusted operating profit
EBITDA margin

Year ended 31 March 2011
Revenue
Service revenue
EBITDA
Adjusted operating profit
EBITDA margin

153

£m

(3.9)
(4.7)
(11.0)
(16.8)

% change

Organic

(5.4)
(6.2)
(12.5)
(18.2)

Italy
£m

Spain
£m

5,658
5,329
2,514
1,735
44.4%

5,722 
5,432 
2,643 
1,903 
46.2% 

4,763
4,357
1,193
566
25.0%

5,133 
4,735 
1,562 
915 
30.4% 

Other
Southern  
Europe
£m

2,128
1,904
731
359
34.4%

2,208
1,999
783
379
35.5%

Eliminations
£m

Southern  
Europe
£m

(27)
(25)
–
–

(30)
(28)
– 
– 

12,522
11,565
4,438
2,660
35.4%

13,033
12,138
4,988
3,197
38.3%

Revenue declined by -3.9% including a 1.5 percentage point impact 
from favourable foreign exchange rate movements. On an organic basis 
service revenue declined by -6.2%* primarily due to the impact of MTR 
cuts, competitive pricing pressures and continued economic weakness, 
partially offset by growth in data revenue. Service revenue declined 
in most other markets, in particular, Italy, Spain and Greece.

EBITDA declined by -11.0% including a 1.5 percentage point favourable 
impact from foreign exchange rate movements. On an organic 
basis EBITDA decreased by -12.5%*, resulting from higher customer 
investment due to the increased penetration of smartphones, 
and a reduction in service revenue in most markets, partially offset 
by direct cost efficiencies.

Revenue –  
Southern Europe

Service revenue
Italy
Spain
Other Southern Europe
Southern Europe

EBITDA
Italy
Spain
Other Southern Europe
Southern Europe

Adjusted operating profit
Italy
Spain
Other Southern Europe
Southern Europe

Organic 
change 
%

Other 
activity1
pps

Foreign 
exchange 
pps

Reported  
change 
%

(5.4)

–

1.5

(3.9)

(3.4)
(9.4)
(6.1)
(6.2)

(6.4)
(24.9)
(8.1)
(12.5)

(10.4)
(39.2)
(6.7)
(18.2)

–
(0.1)
(0.1)
–

–
(0.2)
–
–

–
(0.3)
–
(0.1)

1.5
1.5
1.4
1.5

1.5
1.5
1.5
1.5

1.6
1.4
1.4
1.5

(1.9)
(8.0)
(4.8)
(4.7)

(4.9)
(23.6)
(6.6)
(11.0)

(8.8)
(38.1)
(5.3)
(16.8)

Note:
1 

“Other activity” includes the impact of M&A activity and the revision to intra-group roaming charges from 
1 October 2011. Refer to “Organic growth” on page 188 for further detail.

Italy
Service revenue declined by -3.4%* as a result of weak economic 
conditions, intense competition and the impact of an MTR cut effective 
from 1 July 2011. Strong data revenue growth of 16.8%* was driven 
by mobile internet which benefited from a higher penetration 
of smartphones and an increase in those sold with a data bundle. From 
Q3 of the 2012 financial year, all new consumer contract customers 
were on an integrated tariff. Enterprise revenue grew by 5.1%* with 
a strong contribution from Vodafone One Net, a converged fixed and 
mobile solution, and growth in the customer base. Fixed line growth 
benefited from strong customer additions although slowed in Q4 due 
to intense competition.

EBITDA decreased by -6.4%*, and EBITDA margin fell by -1.9* percentage 
points resulting from the decline in service revenue partially offset 
by operating cost efficiencies such as site sharing agreements and 
outsourcing of network maintenance to Ericsson.

Spain
Service revenue declined by -9.4%* impacted by intense competition, 
continuing economic weakness and high unemployment during the 
year, which have driven customers to reduce or optimise their spend 
on tariffs. Data revenue increased by 18.4%* benefiting from the 
penetration of integrated voice, SMS and data tariffs initially launched 
in October 2010. Improvements were seen in fixed line revenue which 
increased by 7.3%* resulting from a competitive proposition leading 
to good customer additions. Mobile customer net additions were strong 
as a result of our more competitive tariffs and a focus on improving the 
retention of higher-value customers.

EBITDA declined by -24.9%*, with a -5.5* percentage point fall in EBITDA 
margin, primarily due to lower revenue with sustained investment 
in acquisition and retention costs. This was partially offset by operating 
cost efficiencies.

Other Southern Europe
Service revenue declined by -6.1%* as growth in Albania and Malta was 
more than offset by a decline in Greece and Portugal, which continued 
to be impacted by the challenging macroeconomic environment 
and competitive factors.  EBITDA declined by -8.1%*, driven by service 
revenue declines in Greece and Portugal.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information154

Other unaudited financial information (continued)

Prior year operating results (continued)

Africa, Middle East and Asia Pacific

Year ended 31 March 2012
Revenue
Service revenue
EBITDA
Adjusted operating profit
EBITDA margin

Year ended 31 March 2011
Revenue
Service revenue
EBITDA
Adjusted operating profit
EBITDA margin

India
£m

Vodacom
£m

4,265
4,215
1,122
60
26.3%

3,855 
3,804 
985 
15 
25.6% 

5,638
4,908
1,930
1,084
34.2%

5,479 
4,839 
1,844 
827 
33.7% 

Other
AMAP
£m

3,965
3,628
1,063
328
26.8%

3,971 
3,650 
1,170 
430 
29.5% 

Eliminations
£m

AMAP
£m

– 
– 
– 
– 

(1)
(1)
– 
– 

13,868
12,751
4,115
1,472
29.7%

13,304 
12,292 
3,999 
1,272 
30.1% 

£m

4.2
3.7
2.9
15.7

20.0 
20.0 
20.7 
55.5 

% change

Organic

8.4
8.0
7.8
22.4

9.5 
9.5 
7.5 
8.6 

Revenue grew by 4.2% after a 4.2 percentage point adverse impact 
from foreign exchange rate movements. On an organic basis service 
revenue grew by 8.0%* driven by customer and data growth, partially 
offset by the impact of MTR reductions. Growth was driven by strong 
performances in India, Vodacom, Ghana and Qatar and a return 
to growth in Egypt, offset by service revenue declines in Australia and 
New Zealand.

EBITDA grew by 2.9% after a 4.8 percentage point adverse impact from 
foreign exchange rate movements. On an organic basis, EBITDA grew 
by 7.8%* driven primarily by strong growth in India and Vodacom and 
improved contributions from Ghana and Qatar, offset in part by declines 
in Egypt and Australia.

Revenue – AMAP

Service revenue
India 
Vodacom
Other AMAP
AMAP

EBITDA
India 
Vodacom
Other AMAP
AMAP

Organic 
change 
%
8.4

Other
activity1
pps
–

Foreign 
exchange 
pps
(4.2)

Reported  
change 
%
4.2

19.5
7.1
(1.8)
8.0

22.9
11.3
(9.1)
7.8

(0.1)
–
(0.1)
–

(0.2)
–
(0.1)
(0.1)

(8.6)
(5.7)
1.3
(4.3)

(8.8)
(6.6)
0.1
(4.8)

10.8
1.4
(0.6)
3.7

13.9
4.7
(9.1)
2.9

Adjusted operating profit
India 
Vodacom
Other AMAP
AMAP

389.3
41.1
(22.4)
22.4

(40.6)
–
(0.2)
(0.3)

(48.7)
(10.0)
(1.1)
(6.4)

300.0
31.1
(23.7)
15.7

Notes:
1 

“Other activity” includes the impact of M&A activity and the revision to intra-group roaming charges from 
1 October 2011. Refer to “Organic growth” on page 188 for further detail.

2  Excludes Gateway and Vodacom Business Africa.

India
Service revenue grew by 19.5%,* driven by an 11.8% increase in the 
customer base, strong growth in incoming and outgoing voice 
minutes and 51.3%* growth in data revenue. 3G services were available 
to Vodafone customers in 860 towns and cities across 20 circles 
at 31 March 2012. Growth also benefited from mobile operators 
starting to charge for SMS termination during the second quarter 
of the 2012 financial year. At 31 March 2012 the customer base had 
increased to 150.5 million, with data customers totalling 35.4 million, 
a year-on-year increase of 81.5%. This was driven by an increase in data 
enabled handsets and the impact of successful marketing campaigns. 
Whilst the market remained highly competitive, the effective rate per 
minute remained broadly stable during the 2012 financial year, with 
promotional offers offsetting headline price increases.

EBITDA grew by 22.9%* driven by the increase in revenue and 
economies of scale, partially offset by higher customer acquisition 
costs and increased interconnection costs. Full year EBITDA margin 
increased 0.8* percentage points to 26.3%, driven by cost efficiencies 
and scale benefits.

Vodacom
Service revenue grew by 7.1%,* driven by service revenue growth 
in South Africa of 4.4%*, where strong net customer additions and 
growth in data revenue was partially offset by the impact of MTR cuts 
(effective 1 March 2011 and 1 March 2012). Despite competitive pricing 
pressures, data revenue in South Africa grew by 24.3%,* driven by higher 
smartphone penetration and data bundles leading to a 35.4% increase 
in active data customers to 12.2 million at 31 March 2012. 

Vodacom’s mobile operations outside South Africa delivered strong 
service revenue growth of 31.9%*2, driven by customer net additions 
and the simplification of tariff structures in Mozambique and 
Tanzania. M-Pesa, our mobile phone based money transfer service, 
continued to perform well in Tanzania with over 3.1 million active users 
at 31 March 2012. 

EBITDA increased by 11.3%* driven by robust service revenue growth 
and continued focus on operating cost efficiencies. 

Vodafone Group Plc Annual Report 2013 
Other AMAP
Organic service revenue, which included Australia, declined by 
-1.8%* with both New Zealand and Australia being impacted by MTR 
cuts effective from 6 May 2011 and 1 January 2012, respectively. 
In Australia, despite improvements in network and customer operations 
performance, service revenue declined by -8.8%* driven by the 
competitive market and weakness in brand perception following the 
network and customer service issues experienced from late 2010 
to early 2011 and further accelerated by MTR cuts. On 22 March 
2012, Vodafone Hutchison Australia appointed Bill Morrow as its new 
CEO. In Egypt service revenue was suppressed by the challenging 
economic and political environment, however, organic growth of 1.4%* 
was achieved as a result of an increased customer base and strong 
data usage. In Qatar an increase in the customer base delivered service 
revenue growth of 27.1%*, despite a competitive pricing environment. 
Service revenue in Ghana grew by 29.2%* through strong gains in 
customer market share. 

EBITDA margin declined -2.2* percentage points, driven by the service 
revenue decline in Australia and the challenging economic and 
competitive environment in Egypt, partially offset by growth in Qatar 
and Ghana.

Safaricom, Vodafone’s associate in Kenya, grew service revenue 
by 13.6%*, driven by increases in customer base, voice usage and 
M-Pesa activity. EBITDA margin improved in the second half of the 2012 
financial year through a tariff increase in October 2011, operating cost 
efficiencies and a strengthening of the local currency to take the margin 
for the 2012 financial year to 35.0%. 

155

Non-Controlled Interests
Verizon Wireless1 2 3

Service revenue
Revenue
EBITDA
Interest
Tax2
Group’s share of result 
in VZW 

2012
£m
18,039
20,187
7,689
(212)
(287)

2011 
£m
17,238
18,711
7,313 
(261)
(235)

£
4.6
7.9
5.1
(18.8)
22.1

% change

Organic
7.3
10.6
7.9

4,867

4,569 

6.5

9.3

In the US VZW reported 4.6 million net mobile customer additions 
bringing its closing mobile customer base to 93.0 million, up 5.2%.

Service revenue growth of 7.3%* continued to be driven by the 
expanding customer base and robust growth in data ARPU driven 
by increased penetration of smartphones.

EBITDA margin remained strong despite the competitive challenges 
and macroeconomic environment. Efficiencies in operating expenses 
and customer acquisition costs resulting from lower volumes were 
partly offset by a higher level of customer retention costs reflecting the 
increased demand for smartphones.

VZW’s net debt at 31 March 2012 totalled US$6.4 billion4 (31 March 
2011: net debt US$9.8 billion4), after paying a dividend to its 
shareholders of US$10 billion on 31 January 2012.

Notes:
1  All amounts represent the Group’s share based on its 45% equity interest, unless otherwise stated.
2  The Group’s share of the tax attributable to VZW relates only to the corporate entities held by the VZW 
partnership and certain state taxes which are levied on the partnership. The tax attributable to the 
Group’s share of the partnership’s pre-tax profit is included within the Group tax charge. 

3  Organic growth rates include the impact of a non-cash revenue adjustment which was recorded to defer 
previously recognised data revenue that will be earned and recognised in future periods. Excluding this 
the equivalent organic growth rates for service revenue, revenue, EBITDA and the Group’s share of result 
in VZW would have been 6.8%*, 10.1%*, 6.7%* and 7.5%* respectively.

4  Net debt excludes pending credit card receipts. Comparatives are presented on a comparable basis.

Liquidity and capital resources

This section includes an analysis of net debt and other disclosures in relation to liquidity and capital resources.
Net debt
Net debt increased by £2.5 billion to £27.0 billion primarily due to the purchase of CWW and TelstraClear, share buybacks, payments to acquire 
spectrum, foreign exchange movements and dividend payments to equity holders, partially offset by cash generated by operations, the remaining 
consideration from the Group’s disposal of SoftBank Mobile Corp. and the £2.4 billion income dividend from VZW.

Net debt represented 29.5% of our market capitalisation at 31 March 2013 compared to 28.6% at 31 March 2012. Average net debt at month end 
accounting dates over the 12 month period ended 31 March 2013 was £24.6 billion and ranged between £22.5 billion and £27.7 billion during the year.

Our consolidated net debt position at 31 March was as follows: 

Cash and cash equivalents

Short-term borrowings

Bonds
Commercial paper1
Put options over non-controlling interests
Bank loans
Other short-term borrowings2

Long-term borrowings

Put options over non-controlling interests
Bonds, loans and other long-term borrowings

Other financial instruments3
Net debt 

2013 
£m 
7,623 

(2,133)
(4,054)
(938)
(2,929)
(2,235)
(12,289)

(77)
(29,031)
(29,108)
6,816 
(26,958)

2012 
£m 
7,138 

(1,289)
(2,272)
– 
(1,635)
(1,062)
(6,258)

(840)
(27,522)
(28,362)
3,057 
(24,425)

Notes:
1  At 31 March 2013 US$3,484 million was drawn under the US commercial paper programme, and €2,006 million, US$35 million, £10 million and JPY 5 billion were drawn under the euro commercial paper programme.
2  At 31 March 2013 the amount includes £1,151 million (2012: £980 million) in relation to cash received under collateral support agreements.
3  Comprises i) mark-to-market adjustments on derivative financial instruments which are included as a component of trade and other receivables (2013: £3,032 million; 2012: £2,959 million) and trade and other payables 
(2013: £1,104 million; 2012: £889 million) and ii) short-term investments primarily in index linked government bonds and managed investment funds included as a component of other investments (2013: £4,888 million; 
2012: £987 million).

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
 
 
 
 
 
 
 
156

Other unaudited financial information (continued)

Liquidity and capital resources (continued)

At 31 March 2013 we had £7,623 million of cash and cash equivalents which are held in accordance with the counterparty and settlement risk limits 
of the Board approved treasury policy. The main forms of liquid investment at 31 March 2013 were managed investment funds, money market 
funds, UK index linked government bonds, tri-party repurchase agreements and bank deposits.

The cash received from collateral support agreements mainly reflects the value of our interest rate swap portfolio which is substantially net present 
value positive. See note A6 for further details on these agreements.

Commercial paper programmes 
We currently have US and euro commercial paper programmes of US$15 billion and £5 billion respectively which are available to be used 
to meet short-term liquidity requirements. At 31 March 2013 amounts external to the Group of €2,006 million (£1,693 million), US$35 million 
(£23 million), £10 million and JPY 5 billion (£35 million) were drawn under the euro commercial paper programme and US$3,484 million 
(£2,293 million) was drawn down under the US commercial paper programme, with such funds being provided by counterparties external 
to the Group. At 31 March 2012 €1,226 million (£1,022 million) and US$309 million (£193 million) was drawn under the euro commercial paper 
programme and US$1,689 million (£1,056 million) was drawn under the US commercial paper programme. The commercial paper facilities were 
supported by US$4.2 billion (£2.8 billion) and €4.2 billion (£3.6 billion) of syndicated committed bank facilities (see “Committed facilities” opposite). 
No amounts had been drawn under either bank facility.

Bonds
We have a €30 billion euro medium-term note programme and a US shelf programme which are used to meet medium- to long-term funding 
requirements. At 31 March 2013 the total amounts in issue under these programmes split by currency were US$21.2 billion, £2.6 billion, €8.0 billion 
and £0.1 billion sterling equivalent of other currencies.

In the year ended 31 March 2013 bonds with a nominal value equivalent of £5.3 billion at the relevant 31 March 2013 foreign exchange rates were 
issued under the US shelf. The bonds issued during the year were:

Date of bond issue 
26 September 2012
26 September 2012
19 February 2013
19 February 2013
19 February 2013
19 February 2013

Maturity of bond 
26 September 2017
26 September 2022
19 February 2016
19 February 2018
19 February 2023
19 February 2043

Nominal amount
Million 
US$1,000 
US$1,000 
US$1,600 
US$1,400 
US$1,600 
US$1,400 

Sterling equivalent
Million 
658 
658 
1,053 
921 
1,053 
921 

At 31 March 2013 we had bonds outstanding with a nominal value of £22,837 million (2012: £18,333 million).

Share buyback programmes
Following the disposal of the Group’s entire 44% interest in SFR to Vivendi on 16 June 2011, the Group initiated a £4.0 billion share buyback 
programme which was completed on 6 August 2012. Under this programme the Group purchased a total of 2,330,039,575 shares at an average 
price per share, including transaction costs, of 171.67 pence.

On 12 November 2012 VZW declared a dividend of US$8.5 billion (£5.3 billion), of which Vodafone’s share was US$3.8 billion (£2.4 billion). The Board 
of Vodafone therefore announced a £1.5 billion share buyback programme which commenced on receipt of the dividend in December 2012 and 
was initiated under the authority granted by the shareholders at the 2012 annual general meeting.

Details of the shares purchased to date, including those purchased under irrevocable instructions, are shown below:

Date of share purchase 
December 2012 
January 2013 
February 2013 
March 2013 
April 2013 
May 2013 
Total 

Number  
of shares 
purchased1 
’000 
90,755  
118,500  
44,396  
18,000  
43,000  
91,750 
406,401 

Average price paid  
per share inclusive of  
transaction costs
Pence 
158.85 
164.48 
172.55 
183.98 
192.54 
196.05 
175.06

Total number of  
shares purchased under  
publicly announced share 
buyback programme2 
’000 
90,755  
209,255  
253,651  
271,651  
314,651  
406,401 
406,4014 

Maximum value  
of shares that may  
yet be purchased 
under the programme3 
£m 
1,356  
1,161  
1,084  
1,051  
968  
789 
789 

Notes:
1  The nominal value of shares purchased is 113/7 US cents each.
2  No shares were purchased outside the publicly announced share buyback programme.
3 
4  The total number of shares purchased represents 0.83% of our issued share capital, excluding treasury shares, at 20 May 2013.

In accordance with authorities granted by shareholders in general meeting.

Vodafone Group Plc Annual Report 2013 
157

Committed facilities
In aggregate we have committed facilities of approximately £15,354 million, of which £7,672 million was undrawn and £7,682 million was drawn 
at 31 March 2013. The following table summarises the committed bank facilities available to us at 31 March 2013.

Amounts drawn

Terms and conditions

Committed bank facilities
1 July 2010
€4.2 billion syndicated 
revolving credit facility, 
maturing 1 July 2015

No drawings have been made against 
this facility. The facility supports our 
commercial paper programmes and 
may be used for general corporate 
purposes including acquisitions.

9 March 2011
US$4.2 billion syndicated 
revolving credit facility, with 
US$0.1 billion maturing 9 March 
2016 and US$4.1 billion 
maturing 9 March 2017

No drawings have been made against 
this facility. The facility supports our 
commercial paper programmes and 
may be used for general corporate 
purposes including acquisitions.

16 November 2006
€0.4 billion loan facility, 
maturing 14 February 2014

This facility was drawn down in full 
on 14 February 2007.

28 July 2008
€0.4 billion loan facility, 
maturing 12 August 2015

This facility was drawn down in full 
on 12 August 2008. 

15 September 2009
€0.4 billion loan facility, 
maturing 30 July 2017, 
for the German virtual digital 
subscriber line (‘VDSL’) project

29 September 2009
US$0.7 billion export 
credit agency loan 
facility, final maturity date 
19 September 2018

8 December 2011
€0.4 billion loan facility, 
maturing on the seven year 
anniversary of the first drawing

20 December 2011
€0.3 billion loan facility, 
maturing on the seven year 
anniversary of the first drawing

4 March 2013
€0.1 billion loan facility, 
maturing on the seven year 
anniversary of the first drawing

This facility was drawn down in full 
on 30 July 2010. 

This facility is fully drawn down and 
is amortising.

This facility is undrawn and has 
an availability period of 18 months. 
The facility is available for financing 
a project to increase the service 
availability of the UMTS (3G) mobile 
network in Italy.

This facility was drawn down in full 
on 18 September 2012.

This facility is undrawn and has 
an availability period of nine months. 
The facility is available for financing 
a project to upgrade and expand the 
mobile telecommunications network 
in Turkey.

Lenders have the right, but not the obligation, to cancel their 
commitments and have outstanding advances repaid no sooner than 
30 days after notification of a change of control. This is in addition to the 
rights of lenders to cancel their commitment if we commit an event 
of default; however, it should be noted that a material adverse change 
clause does not apply.
The facility agreements provide for certain structural changes that 
do no affect the obligations to be specifically excluded from the 
definition of a change of control.

As the syndicated revolving credit facilities with the addition that, 
should our Turkish operating company spend less than the equivalent 
of €0.8 billion on capital expenditure, we will be required to repay the 
drawn amount of the facility that exceeds 18% of the capital expenditure.

As the syndicated revolving credit facilities with the addition that, 
should our Italian operating company spend less than the equivalent 
of €1.5 billion on capital expenditure, we will be required to repay the 
drawn amount of the facility that exceeds 18% of the capital expenditure.

As the syndicated revolving credit facilities with the addition that, 
should our German operating company spend less than the equivalent 
of €0.8 billion on VDSL related capital expenditure, we will be required 
to repay the drawn amount of the facility that exceeds 50% of the VDSL 
capital expenditure.

As the syndicated revolving credit facilities with the addition that the 
Company was permitted to draw down under the facility based upon the 
eligible spend with Ericsson up until the final draw down date of 30 June 
2011. Quarterly repayments of the drawn balance commenced 
on 30 June 2012 with a final maturity date of 19 September 2018.

As the syndicated revolving credit facilities with the addition that, 
should our Italian operating company spend less than the equivalent 
of €1.3 billion on capital expenditure, we will be required to repay the 
drawn amount of the facility that exceeds 50% of the capital expenditure.

As the syndicated revolving credit facilities with the addition that, should 
our Turkish and Romanian operating companies spend less than the 
equivalent of €1.3 billion on capital expenditure, we will be required 
to repay the drawn amount of the facility that exceeds 50% of the 
capital expenditure.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
158

Other unaudited financial information (continued)

Liquidity and capital resources (continued)

Furthermore, certain of our subsidiaries are funded by external facilities which are non-recourse to any member of the Group other than 
the borrower. These facilities may only be used to fund their operations. At 31 March 2013 Vodafone India had facilities of INR 215 billion 
(£2.6 billion) of which INR 207 billion (£2.5 billion) is drawn. Vodafone Egypt has partly drawn EGP 1.1 billion (£104 million) from a syndicated 
bank facility of EGP 3.67 billion (£355 million) that matures in March 2014. Vodacom had fully drawn facilities of ZAR 5.2 billion (£370 million), 
US$60 million (£40 million) and TZS 29 billion (£12 million). Vodafone Americas has a US$1.4 billion (£921 million) US private placement with 
a maturity of 17 August 2015 as well as a US$850 million (£559 million) US private placement with a maturity of 11 July 2016. Ghana had a facility 
of US$240 million (£158 million) which was fully drawn.

We believe that we have sufficient funding for our expected working capital requirements for at least the next 12 months. Further details regarding 
the maturity, currency and interest rates of the Group’s gross borrowings at 31 March 2013 are included in note 24.

Dividends from associates and to non-controlling shareholders
Dividends from our associates are generally paid at the discretion of the Board of directors or shareholders of the individual operating and holding 
companies and we have no rights to receive dividends except where specified within certain of the Group’s shareholders’ agreements. Similarly, 
we do not have existing obligations under shareholders’ agreements to pay dividends to non-controlling interest partners of our subsidiaries or joint 
ventures, except as specified below.

During the year we received distributions totalling £4.8 billion (2012: £3.8 billion) from VZW, which included a one-off US$3.8 billion (£2.4 billion) 
(2012: US$4.5 billion, £2.9 billion) income dividend received in December 2012 and tax distributions of £2.4 billion (2012: £965 million) which 
is included in dividends received from associates and investments in the cash flows reconciliation as shown on page 97. Until April 2005 
VZW’s distributions were determined by the terms of the partnership agreement distribution policy and comprised income distributions and tax 
distributions. Since April 2005 only tax distributions have been issued, with the exception of the one-off income dividends received in January and 
December 2012. Following the announcement of VZW’s acquisition of Alltel, certain additional tax distributions were agreed in addition to the tax 
distributions required by the partnership agreement. These additional distributions will continue until December 2014. Current projections forecast 
that tax distributions will cover the US tax liabilities arising from our partnership interest in VZW.

Under the terms of the partnership agreement the VZW board has no obligation to effect additional distributions above the level of the tax 
distributions. However, the VZW board has agreed that it will review distributions from VZW on a regular basis. When considering whether 
distributions will be made each year, the VZW board will take into account its debt position, the relationship between debt levels and maturities, 
and overall market conditions in the context of the five year business plan.

Verizon Communications Inc. has an indirect 23.1% shareholding in Vodafone Italy and under the shareholders’ agreement the shareholders have 
agreed to take steps to cause Vodafone Italy to pay dividends at least annually, provided that such dividends will not impair the financial condition 
or prospects of Vodafone Italy including, without limitation, its credit standing. During the 2013 financial year Vodafone Italy paid dividends net 
of withholding tax totalling €245 million (2012: €289 million) to Verizon Communications Inc.

Potential cash outflows from option agreements and similar arrangements
In respect of our interest in the VZW partnership, an option granted to Price Communications, Inc. by Verizon Communications Inc. was exercised 
on 15 August 2006. Under the option agreement Price Communications, Inc. exchanged its preferred limited partnership interest in VZW of the 
East LP for 29.5 million shares of common stock in Verizon Communications Inc. Verizon Communications Inc. has the right, but not the obligation, 
to contribute the preferred interest to the VZW partnership diluting our interest. However, we also have the right to contribute further capital to the 
VZW partnership in order to maintain our percentage partnership interest. Such amount, if contributed, would be US$0.8 billion.

In respect of our interest in Vodafone India Limited (‘VIL’), Piramal Healthcare (‘Piramal’) acquired approximately 11% shareholding in VIL from 
Essar during the 2012 financial year. The agreements contemplate various exit mechanisms for Piramal including participating in an initial public 
offering by VIL or, if such initial public offering has not completed by 18 August 2013 or 8 February 2014 respectively or Piramal chooses not 
to participate in such initial public offering, Piramal selling its shareholding to the Vodafone Group in two tranches of 5.485% for an aggregate price 
of approximately INR 83 billion (£1.0 billion).

Off-balance sheet arrangements
We do not have any material off-balance sheet arrangements as defined in item 5.E.2. of the SEC’s Form 20-F. Please refer to notes 20 and 21 for 
a discussion of our commitments and contingent liabilities.

Vodafone Group Plc Annual Report 2013Audit report on the Company financial statements

159

Independent auditor’s report to the members 
of Vodafone Group Plc 
We have audited the parent company financial statements of Vodafone 
Group Plc for the year ended 31 March 2013 which comprise the 
balance sheet and the related notes 1 to 11. The financial reporting 
framework that has been applied in their preparation is applicable law 
and United Kingdom Accounting Standards (United Kingdom Generally 
Accepted Accounting Practice).

This report is made solely to the company’s members, as a body, 
in accordance with Chapter 3 of Part 16 of the Companies Act 2006. 
Our audit work has been undertaken so that we might state to the 
company’s members those matters we are required to state to them 
in an auditor’s report and for no other purpose. To the fullest extent 
permitted by law, we do not accept or assume responsibility to anyone 
other than the company and the company’s members as a body, for our 
audit work, for this report, or for the opinions we have formed.

Respective responsibilities of directors and auditor
As explained more fully in the Directors’ statement of responsibility, 
the directors are responsible for the preparation of the parent company 
financial statements and for being satisfied that they give a true and fair 
view. Our responsibility is to audit and express an opinion on the parent 
company financial statements in accordance with applicable law and 
International Standards on Auditing (UK and Ireland). Those standards 
require us to comply with the Auditing Practices Board’s Ethical 
Standards for Auditors.

Scope of the audit of the financial statements
An audit involves obtaining evidence about the amounts and disclosures 
in the financial statements sufficient to give reasonable assurance 
that the financial statements are free from material misstatement, 
whether caused by fraud or error. This includes an assessment 
of: whether the accounting policies are appropriate to the parent 
company’s circumstances and have been consistently applied and 
adequately disclosed; the reasonableness of significant accounting 
estimates made by the directors; and the overall presentation of the 
financial statements and to identify any information that is apparently 
materially incorrect based on, or materially inconsistent with, 
the knowledge acquired by us in the course of performing the audit. 
In addition, we read all the financial and non-financial information in the 
annual report to identify material inconsistencies with the audited 
financial statements. If we become aware of any apparent material 
misstatements or inconsistencies we consider the implications for 
our report.

Opinion on financial statements
In our opinion the parent company financial statements:
 a give a true and fair view of the state of the company’s affairs 

as at 31 March 2013;

 a have been properly prepared in accordance with United Kingdom 

Generally Accepted Accounting Practice; and

 a have been prepared in accordance with the requirements of the 

Companies Act 2006.

Opinion on other matters prescribed by the  
Companies Act 2006
In our opinion:
 a the part of the directors’ remuneration report to be audited has been 
properly prepared in accordance with the Companies Act 2006; and
 a the information given in the directors’ report for the financial year for 
which the financial statements are prepared is consistent with the 
parent company financial statements.

Matters on which we are required to report by exception
We have nothing to report in respect of the following matters where the 
Companies Act 2006 requires us to report to you if, in our opinion:
 a adequate accounting records have not been kept by the parent 

company, or returns adequate for our audit have not been received 
from branches not visited by us; or

 a the parent company financial statements and the part of the 

directors’ remuneration report to be audited are not in agreement 
with the accounting records and returns; or

 a certain disclosures of directors’ remuneration specified by law are not 

made; or

 a we have not received all the information and explanations we require 

for our audit.

Other matter 
We have reported separately on the group financial statements 
of Vodafone Group Plc for the year ended 31 March 2013.

Panos Kakoullis FCA (Senior Statutory Auditor)  
for and on behalf of Deloitte LLP
Chartered Accountants and Statutory Auditor 
London 
United Kingdom

21 May 2013

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information160

Company balance sheet of Vodafone Group Plc
at 31 March

Fixed assets
Shares in Group undertakings
Current assets
Debtors: amounts falling due after more than one year
Debtors: amounts falling due within one year
Other investments
Cash at bank and in hand

Creditors: amounts falling due within one year
Net current assets
Total assets less current liabilities
Creditors: amounts falling due after more than one year

Capital and reserves
Called up share capital
Share premium account
Capital redemption reserve
Capital reserve
Other reserves
Own shares held
Profit and loss account
Equity shareholders’ funds

Note

2013 
£m 

2012 
£m 

3 

4 

4 

5 

6 

6 

7 

9 

9 

9 

9 

9 

9 

65,085 

65,036 

2,694 
163,548 
117 
83 
166,442 
(113,630)
52,812 
117,897 
(25,506)
92,391 

3,866 
43,087 
10,388 
88 
834 
(9,103)
43,231 
92,391 

2,443 
145,584 
49 
72 
148,148 
(100,271)
47,877 
112,913 
(21,584)
91,329 

3,866 
43,051 
10,388 
88 
946 
(7,889)
40,879 
91,329 

The Company financial statements were approved by the Board of directors on 21 May 2013 and were signed on its behalf by:

Vittorio Colao 
Chief Executive 

Andy Halford
Chief Financial Officer

The accompanying notes are an integral part of these financial statements.

Vodafone Group Plc Annual Report 2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Company financial statements

161

1. Basis of preparation
The separate financial statements of the Company are drawn up in accordance with the Companies Act 2006 and UK GAAP.

The preparation of Company financial statements in conformity with generally accepted accounting principles requires management to make 
estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the 
date of the Company financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could 
differ from those estimates. The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are 
recognised in the period in which the estimate is revised if the revision affects only that period or in the period of the revision and future periods if the 
revision affects both current and future periods.

As permitted by section 408(3) of the Companies Act 2006, the profit and loss account of the Company is not presented in this annual report. 
These separate financial statements are not intended to give a true and fair view of the profit or loss or cash flows of the Company. The Company 
has not published its individual cash flow statement as its liquidity, solvency and financial adaptability are dependent on the Group rather than its 
own cash flows.

The Company has taken advantage of the exemption contained in FRS 8 “Related Party Disclosures” and has not reported transactions with fellow 
Group undertakings.

The Company has taken advantage of the exemption contained in FRS 29 “Financial Instruments: Disclosures” and has not produced any 
disclosures required by that standard, as disclosures that comply with FRS 29 are available in the Vodafone Group Plc annual report for the 
year ended 31 March 2013.

2. Significant accounting policies
The Company’s significant accounting policies are described below.

Accounting convention
The Company financial statements are prepared under the historical cost convention and in accordance with applicable accounting standards of the 
UK Accounting Standards Board and pronouncements of the Urgent Issues Task Force.

Investments 
Shares in Group undertakings are stated at cost less any provision for impairment.

The Company assesses investments for impairment whenever events or changes in circumstances indicate that the carrying value of an investment 
may not be recoverable. If any such indication of impairment exists, the Company makes an estimate of the recoverable amount. If the recoverable 
amount of the cash-generating unit is less than the value of the investment, the investment is considered to be impaired and is written down to its 
recoverable amount. An impairment loss is recognised immediately in the profit and loss account.

For available-for-sale investments, gains and losses arising from changes in fair value are recognised directly in equity, until the investment 
is disposed of or is determined to be impaired, at which time the cumulative gain or loss previously recognised in equity, determined using the 
weighted average cost method, is included in the net profit or loss for the period.

Foreign currencies 
Transactions in foreign currencies are initially recorded at the rates of exchange prevailing on the dates of the transactions. Monetary assets and 
liabilities denominated in foreign currencies are retranslated into the Company’s functional currency at the rates prevailing on the balance sheet 
date. Non-monetary items carried at fair value that are denominated in foreign currencies are retranslated at the rates prevailing on the initial 
transaction dates. Non-monetary items measured in terms of historical cost in a foreign currency are not retranslated.

Exchange differences arising on the settlement of monetary items, and on the retranslation of monetary items, are included in the profit and loss 
account for the period. Exchange differences arising on the retranslation of non-monetary items carried at fair value are included in the profit and 
loss account for the period. 

Borrowing costs
All borrowing costs are recognised in the profit and loss account in the period in which they are incurred.

Taxation
Current tax, including UK corporation tax and foreign tax, is provided at amounts expected to be paid (or recovered) using the tax rates and laws that 
have been enacted or substantively enacted by the balance sheet date.

Deferred tax is provided in full on timing differences that exist at the balance sheet date and that result in an obligation to pay more tax, or a right 
to pay less tax in the future. The deferred tax is measured at the rate expected to apply in the periods in which the timing differences are expected 
to reverse, based on the tax rates and laws that are enacted or substantively enacted at the balance sheet date. Timing differences arise from the 
inclusion of items of income and expenditure in taxation computations in periods different from those in which they are included in the Company 
financial statements. Deferred tax assets are recognised to the extent that it is regarded as more likely than not that they will be recovered. 
Deferred tax assets and liabilities are not discounted.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information162

Notes to the Company financial statements (continued)

2. Significant accounting policies (continued)

Financial instruments
Financial assets and financial liabilities, in respect of financial instruments, are recognised on the Company balance sheet when the Company 
becomes a party to the contractual provisions of the instrument.

Financial liabilities and equity instruments
Financial liabilities and equity instruments issued by the Company are classified according to the substance of the contractual arrangements 
entered into and the definitions of a financial liability and an equity instrument. An equity instrument is any contract that evidences a residual 
interest in the assets of the Company after deducting all of its liabilities and includes no obligation to deliver cash or other financial assets. 
The accounting policies adopted for specific financial liabilities and equity instruments are set out below.

Capital market and bank borrowings
Interest bearing loans and overdrafts are initially measured at fair value (which is equal to cost at inception) and are subsequently measured 
at amortised cost using the effective interest rate method, except where they are identified as a hedged item in a fair value hedge. Any difference 
between the proceeds net of transaction costs and the settlement or redemption of borrowings is recognised over the term of the borrowing.

Equity instruments
Equity instruments issued by the Company are recorded at the proceeds received, net of direct issuance costs.

Derivative financial instruments and hedge accounting
The Company’s activities expose it to the financial risks of changes in foreign exchange rates and interest rates. 

The use of financial derivatives is governed by the Group’s policies approved by the Board of directors, which provide written principles on the use 
of financial derivatives consistent with the Group’s risk management strategy.

Derivative financial instruments are initially measured at fair value on the contract date and are subsequently remeasured to fair value at each 
reporting date. The Company designates certain derivatives as hedges of the change of fair value of recognised assets and liabilities (“fair value 
hedges”). Hedge accounting is discontinued when the hedging instrument expires or is sold, terminated or exercised, no longer qualifies for hedge 
accounting or the Company chooses to end the hedging relationship.

Fair value hedges
The Company’s policy is to use derivative instruments (primarily interest rate swaps) to convert a proportion of its fixed rate debt to floating rates 
in order to hedge the interest rate risk arising, principally, from capital market borrowings.

The Company designates these as fair value hedges of interest rate risk with changes in fair value of the hedging instrument recognised in the 
profit and loss account for the period together with the changes in the fair value of the hedged item due to the hedged risk, to the extent the hedge 
is effective. The ineffective portion is recognised immediately in the profit and loss account.

Share-based payments
The Group operates a number of equity-settled share-based compensation plans for the employees of subsidiaries using the Company’s equity 
instruments. The fair value of the compensation given in respect of these share-based compensation plans is recognised as a capital contribution 
to the Company’s subsidiaries over the vesting period. The capital contribution is reduced by any payments received from subsidiaries in respect 
of these share-based payments.

Dividends paid and received
Dividends paid and received are included in the Company financial statements in the period in which the related dividends are actually paid 
or received or, in respect of the Company’s final dividend for the year, approved by shareholders.

Pensions
The Company is the sponsoring employer of the Vodafone Group pension scheme, a defined benefit pension scheme. The Company is unable 
to identify its share of the underlying assets and liabilities of the Vodafone Group pension scheme on a consistent and reasonable basis. Therefore, 
the Company has applied the guidance within FRS 17 to account for defined benefit schemes as if they were defined contribution schemes 
and recognise only the contribution payable each year. The Company had no contributions payable for the years ended 31 March 2013 and 
31 March 2012.

Vodafone Group Plc Annual Report 20133. Fixed assets

Shares in Group undertakings

Cost:
1 April 2012
Additions
Capital contributions arising from share-based payments 
Contributions received in relation to share-based payments
31 March 2013

Amounts provided for:
1 April 2012 and 31 March 2013

Net book value:
31 March 2012
31 March 2013

At 31 March 2013 the Company had the following principal subsidiary:

Name 
Vodafone European Investments 

4. Debtors

Amounts falling due within one year:
Amounts owed by subsidiaries
Taxation recoverable
Other debtors

Amounts falling due after more than one year:
Deferred taxation
Other debtors

5. Other investments

Investments

6. Creditors

Amounts falling due within one year:
Bank loans and other loans
Amounts owed to subsidiaries
Other creditors
Accruals and deferred income

Amounts falling due after more than one year:
Other loans
Other creditors

163

£m 

70,667 
161 
134 
(246)
70,716 

5,631 

65,036 
65,085 

Principal activity
Holding company

Country of 
incorporation
England

Percentage 
shareholding
100 

2013 
£m 

2012 
£m 

163,238 
126 
184 
163,548 

145,200 
207 
177 
145,584 

1 
2,693 
2,694 

2 
2,441 
2,443 

2013 
£m 
117 

2012 
£m 
49 

2013 
£m 

2012 
£m 

7,474 
104,872 
242 
1,042 
113,630 

24,594 
912 
25,506 

4,576 
94,432 
127 
1,136 
100,271 

20,821 
763 
21,584 

Included in amounts falling due after more than one year are other loans of £11,008 million, which are due in more than five years from 1 April 2013 
and are payable otherwise than by instalments. Interest payable on these loans ranges from 2.5% to 8.125%.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
164

Notes to the Company financial statements (continued)

7. Share capital

Ordinary shares of 113/7 US cents each allotted,  
issued and fully paid:1, 2
1 April
Allotted during the year 
Cancelled during the year
31 March

 Number 

53,815,007,289 
5,379,020 
– 
53,820,386,309 

2013 

£m 

3,866 
– 
– 
3,866 

 Number 

56,811,123,429 
3,883,860 
(3,000,000,000)
53,815,007,289 

Notes:
1  50,000 (2012: 50,000) 7% cumulative fixed rate shares of £1 each were allotted, issued and fully paid by the Company. 
2  At 31 March 2013 the Company held 4,901,767,844 (2012: 4,169,067,107) treasury shares with a nominal value of £352 million (2012: £299 million). 

Allotted during the year

UK share awards and option scheme awards
US share awards and option scheme awards
Total for share awards and option scheme awards

Number 
9,210 
5,369,810 
5,379,020 

Nominal 
value 
£m 
– 
– 
– 

2012 

£m 

4,082 
– 
(216)
3,866 

Net 
proceeds 
£m 
– 
8 
8 

8. Share-based payments
The Company currently uses a number of equity settled share plans to grant options and shares to the directors and employees of its subsidiaries.

At 31 March 2013 the Company had 40 million ordinary share options outstanding (2012: 84 million) and no ADS options outstanding 
(2012: 1 million).

The Company has made a capital contribution to its subsidiaries in relation to share-based payments. At 31 March 2013 the cumulative capital 
contribution net of payments received from subsidiaries was £205 million (2012: £317 million). During the year ended 31 March 2013 the capital 
contribution arising from share-based payments was £134 million (2012: £143 million), with payments of £246 million (2012: £212 million) received 
from subsidiaries. 

Full details of share-based payments, share option schemes and share plans are disclosed in note A4 to the consolidated financial statements.

9. Reserves and reconciliation of movements in equity shareholders’ funds

1 April 2012
Allotment of shares
Own shares released on vesting 
of share awards
Profit for the financial year
Dividends
Capital contribution given relating 
to share-based payments
Contribution received relating 
to share-based payments
Purchase of own shares
Commitment to purchase own shares
Other movements
31 March 2013

Share 
capital 
£m 
3,866 
– 

– 
– 
– 

– 

Share 
premium 
account 
£m 
43,051 
8 

Capital 
redemption 
reserve 
£m 
10,388 
– 

– 
– 
– 

– 

– 
– 
– 

– 

– 
– 
– 
– 
3,866 

– 
– 
– 
28 
43,087 

– 
– 
– 
– 
10,388 

Capital 
reserve 
£m 
88 
– 

– 
– 
– 

– 

– 
– 
– 
– 
88 

Other 
reserves 
£m 
946 
– 

– 
– 
– 

134 

(246)
– 
– 
– 
834 

Own 
shares 
held 
£m 
(7,889)
– 

287 
– 
– 

– 

– 
(449)
(1,026)
(26)
(9,103)

Profit 
and loss 
account 
£m 
40,879 
– 

– 
7,153 
(4,801)

Total equity 
shareholders’ 
funds 
£m 
91,329 
8 

287 
7,153 
(4,801)

– 

134 

– 
– 
– 
– 
43,231 

(246)
(449)
(1,026)
2 
92,391 

The profit for the financial year dealt with in the accounts of the Company is £7,153 million (2012: £16,441 million). Under English law, the amount 
available for distribution to shareholders is based upon the profit and loss reserve of the Company and is reduced by the amount of own shares held 
and is limited by statutory or other restrictions.

The auditor’s remuneration for the current year in respect of audit and audit related services was £0.6 million (2012: £0.5 million) and for non-audit 
services was £0.1 million (2012: £0.3 million).

The directors are remunerated by the Company for their services to the Group as a whole. No remuneration was paid to them specifically in respect 
of their services to Vodafone Group Plc for either year. Full details of the directors’ remuneration are disclosed in “Directors’ remuneration” on pages 
67 to 82.

There were no employees other than directors of the Company throughout the current or the preceding year.

Vodafone Group Plc Annual Report 2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10. Equity dividends

Declared during the financial year:
Final dividend for the year ended 31 March 2012: 6.47 pence per share (2012: 6.05 pence per share)
Interim dividend for the year ended 31 March 2013: 3.27 pence per share (2012: 3.05 pence per share)
Second interim dividend for the year ended 31 March 2013: £nil (2012: 4.00 pence per share)

Proposed after the balance sheet date and not recognised as a liability:
Final dividend for the year ended 31 March 2013: 6.92 pence per share (2012: 6.47 pence per share)

11. Contingent liabilities

Performance bonds1
Other guarantees and contingent liabilities

165

2013 
£m 

3,193 
1,608 
– 
4,801 

2012 
£m 

3,102 
1,536 
2,016 
6,654 

3,377

3,195 

2013 
£m 
174
1,856

2012 
£m 
165 
1,655 

Note:
1  Performance bonds require the Company to make payments to third parties in the event that the Company or its subsidiaries do not perform what is expected of them under the terms of any related contracts.

Other guarantees and contingent liabilities
Other guarantees principally comprise the Company’s guarantee of the Group’s 50% share of a AUD 1.7 billion loan facility of its joint venture, 
Vodafone Hutchison Australia Pty Limited, and the counter indemnification by the Company of guarantees provided by an indirect subsidiary 
of the Company to Piramal Healthcare Limited (‘Piramal’) for INR 89.2 billion (£1,080 million; 2012: £1,096 million). The guarantees to Piramal were 
made in respect to its acquisition of approximately 11% shareholding in Vodafone India Limited (‘VIL’) during the 2012 financial year. The acquisition 
agreements dated 10 August 2011 and 28 December 2011 contemplate various exit mechanisms for Piramal including participating in an initial 
public offering by VIL or, if such initial public offering has not completed by 18 August 2013 or 8 February 2014 respectively or Piramal chooses not 
to participate in such initial public offering, Piramal selling its shareholding to the Vodafone Group in two tranches of 5.485% for an aggregate price 
of approximately INR 83 billion (£1.0 billion).

The Company will guarantee the debts and liabilities of certain of its UK subsidiaries at the balance sheet date in accordance with section 479C 
of the Companies Act 2006. The Company has assessed the probability of loss under these guarantees as remote.

As discussed in note 21 to the consolidated financial statements the Company has covenanted to provide security in favour of the trustee of the 
Vodafone Group UK Pension Scheme and the Trustees of the Cable & Wireless Worldwide Retirement Plan and THUS Plc Group Scheme. 

Legal proceedings
Details regarding certain legal actions which involve the Company are set out in note 21 to the consolidated financial statements.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
 
 
 
 
 
 
 
166

Shareholder information

Investor calendar 

Ex-dividend date for final dividend
Record date for final dividend
Interim management statement 30 June 2013
Annual general meeting
Final dividend payment
Half-year financial results 
Ex-dividend date for interim dividend
Record date for interim dividend
Interim dividend payment

Note:
1  Provisional dates.

12 June 2013
14 June 2013
19 July 2013
23 July 2013
 7 August 2013
12 November 2013
20 November 20131
22 November 20131
5 February 20141

Dividends
See page 95 and page 189 for details on dividend amount per share.

Payment of dividends by direct credit

We pay cash dividends directly to shareholders’ bank or building society 
accounts. This ensures secure delivery and means dividend payments 
are credited to shareholders’ bank or building society accounts on the 
same day as payment. A consolidated tax voucher covering both 
the interim and final dividends paid during the financial year is sent 
to shareholders at the time of the interim dividend in February. 

ADS holders may alternatively have their cash dividends paid by cheque.

Overseas dividend payments
Holders of ordinary shares resident in the eurozone (defined for 
this purpose as a country that has adopted the euro as its national 
currency) automatically receive their dividends in euros. The sterling/
euro exchange rate is determined by us in accordance with our articles 
of association up to 13 business days before the payment date.

Holders resident outside the UK and eurozone automatically receive 
dividends in pounds sterling but may elect to receive dividends 
in local currency directly into their bank account by registering for 
our Registrar’s (Computershare) Global Payments Service. Visit  
investorcentre.co.uk for details and terms and conditions.

Cash dividends to ADS holders will be paid by the ADS depositary 
in US dollars. The sterling/US dollar exchange rate for this purpose 
is determined by us up to ten New York and London business days 
before the payment date.

See vodafone.com/dividends for further information about dividend 
payments or, alternatively, please contact our Registrar or the ADS 
depositary, as applicable. See page 167 for their contact information.

Managing your shares via Investor Centre
Computershare operates a portfolio service for investors in ordinary 
shares, called Investor Centre. This provides our shareholders with 
online access to information about their investments as well as a facility 
to help manage their holdings online, such as being able to: 

 a update dividend mandate bank instructions and review dividend 

payment history;

 a update member details and address changes; and

 a register to receive Company communications electronically.

Computershare also offer an internet and telephone share dealing 
service to existing shareholders.

The service can be obtained at investorcentre.co.uk. Shareholders with 
any queries regarding their holding should contact Computershare. 
See page 167 for their contact details. 

Shareholders may also find the investors section of our corporate 
website, vodafone.com/investor, useful for general queries and 
information about the Company.

Shareholder communications
A growing number of our shareholders have opted to receive their 
communications from us electronically using email and web-based 
communications. The use of electronic communications, rather 
than printed paper documents, means information about the 
Company can be received as soon as it is available and has the added 
benefit of reducing costs and our impact on the environment. Each 
time we issue a shareholder communication, shareholders registered 
for electronic communications will be sent an email alert containing 
a link to the relevant documents. 

Dividend reinvestment plan
We offer a dividend reinvestment plan which allows holders of ordinary 
shares, who choose to participate, to use their cash dividends to acquire 
additional shares in the Company. These are purchased on their behalf 
by the plan administrator through a low cost dealing arrangement.

We encourage all our shareholders to sign up for this service 
by providing us with an email address. You can register your email 
address via our registrar at investorcentre.co.uk or contact them via the 
telephone number provided on page 167. See vodafone.com/investor 
for further information about this service.

For ADS holders BNY Mellon maintains a Global BuyDIRECT Plan which 
is a direct purchase and sale plan for depositary receipts with a dividend 
reinvestment facility.

Annual general meeting 
Our twenty-ninth AGM will be held at the Grange Tower Bridge Hotel, 
45 Prescot Street, London E1 8GP on 23 July 2013 at 11.00 a.m.

The AGM will be transmitted via a live webcast which can be viewed 
on our website at vodafone.com/agm on the day of the meeting. 
A recording will be available to view after that date.

Vodafone Group Plc Annual Report 2013167

ShareGift
We support ShareGift, the charity share donation scheme (registered 
charity number 1052686). Through ShareGift, shareholders who 
have only a very small number of shares, which might be considered 
uneconomic to sell, are able to donate them to charity. Donated shares 
are aggregated and sold by ShareGift, the proceeds being passed 
on to a wide range of UK charities. 

See sharegift.org or call +44 (0)20 7930 3737 for further details.

Asset Checker Limited
We participate in Asset Checker, the online service which provides 
a search facility for solicitors and probate professionals to quickly 
and easily trace UK shareholdings relating to deceased estates. Visit 
assetchecker.co.uk or call +44 (0)844 844 9967 for further information.

Warning to shareholders (“Boiler room” scams)
Over recent years we have become aware of investors who have 
received unsolicited calls or correspondence, in some cases 
purporting to have been issued by us, concerning investment matters. 
These typically make claims of highly profitable opportunities 
in UK or US investments which turn out to be worthless or simply do not 
exist. These approaches are usually made by unauthorised companies 
and individuals and are commonly known as “boiler room” scams. 
Investors are advised to be wary of any unsolicited advice or offers 
to buy shares. If it sounds too good to be true, it often is.

See the FCA website fca.org.uk/consumers/scams for more detailed 
information about this or similar activity.

Registrar and transfer office 
The Registrar
Computershare Investor Services PLC 
The Pavilions 
Bridgwater Road, Bristol BS99 6ZZ, England 
Telephone: +44 (0)870 702 0198 
investorcentre.co.uk/contactus

Holders of ordinary shares resident in Ireland:
Computershare Investor Services (Ireland) Ltd 
PO Box 9742 
Dublin 18, Ireland 
Telephone: +353 (0)818 300 999 
investorcentre.co.uk/contactus

ADS depositary
BNY Mellon Depositary Receipts 
PO Box 43006 
Providence, RI 02940-3006, US 
Telephone: +1 800 233 5601 (toll free) or, for calls outside the US, 
+1 201 680 6837 (not toll free) and enter company number 2160 
Email: shrrelations@bnymellon.com

Share price history
On flotation of the Company on 11 October 1988 the ordinary 
shares were valued at 170 pence each. When the Company was 
finally demerged on 16 September 1991 the base cost of Racal 
Electronics Plc shares for UK taxpayers was apportioned between 
the Company and Racal Electronics Plc for capital gains tax purposes 
in the ratio of 80.036% and 19.964% respectively. Opening share prices 
on 16 September 1991 were 332 pence for each Vodafone share and 
223 pence for each Racal share.

On 21 July 1994 the Company effected a bonus issue of two new shares 
for every one then held and on 30 September 1999 it effected a bonus 
issue of four new shares for every one held at that date. The flotation 
and demerger share prices therefore may be restated as 11.333 pence 
and 22.133 pence respectively.

On 31 July 2006 the Group returned approximately £9 billion 
to shareholders in the form of a B share arrangement. As part 
of this arrangement, and in order to facilitate historical share price 
comparisons, the Group’s share capital was consolidated on the basis 
of seven new ordinary shares for every eight ordinary shares held 
at this date. 

The closing share price at 31 March 2013 was 186.6 pence 
(31 March 2012: 172.2 pence). The closing share price on 20 May 2013 
was 197.6 pence.

The following tables set out, for the periods indicated, (i) the reported 
high and low middle market quotations of ordinary shares on the 
London Stock Exchange, and (ii) the reported high and low sales 
prices of ADSs on the New York Stock Exchange (‘NYSE’)/NASDAQ. 
The Company transferred its ADS listing from the NYSE to NASDAQ 
on 29 October 2009.

High
1.70
1.54
1.85
1.84
1.92

London Stock
Exchange
Pounds per
ordinary share

Low
0.96
1.11
1.27
1.54
1.54

London Stock 
Exchange
Pounds per
ordinary share

NYSE/NASDAQ
Dollars per ADS

High
32.87
24.04
32.70
29.46
30.07

Low
15.30
17.68
18.21
24.31
24.42

NYSE/NASDAQ
Dollars per ADS

High

Low

High

Low

1.83
1.75
1.84
1.82

1.82
1.92
1.82
1.90

1.58
1.54
1.63
1.65

1.64
1.73
1.54
1.56

29.46
28.75
29.28
28.37

28.39
30.07
29.46
28.73

25.67
24.31
25.42
26.00

26.00
27.47
24.95
24.42

1.99

1.82

30.80

27.81

Year ended 31 March
2009
2010
2011
2012
2013

Quarter
2011/2012
First quarter
Second quarter
Third quarter
Fourth quarter
2012/2013
First quarter
Second quarter
Third quarter
Fourth quarter
2013/2014
First quarter1

Note:
1  Covering period up to 20 May 2013.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information168

Shareholder information (continued)

London Stock 
Exchange
Pounds per
ordinary share

Low
1.55
1.54
1.56
1.60
1.65
1.82
1.91

High
1.71
1.63
1.74
1.75
1.90
1.99
1.99

NASDAQ
Dollars per ADS

Low
24.95
24.96
25.28
24.42
25.02
27.81
29.27

High
27.64
26.34
27.50
27.65
28.73
30.80
30.75

by BNY Mellon, as depositary, under a deposit agreement, dated 
as of 12 October 1988, as amended and restated on 26 December 
1989, 16 September 1991, 30 June 1999 and 31 July 2006 between 
the Company, the depositary and the holders from time to time 
of ADRs issued thereunder.

ADS holders are not members of the Company but may instruct BNY 
Mellon on the exercise of voting rights relative to the number of ordinary 
shares represented by their ADSs. See “Articles of association and 
applicable English law – Rights attaching to the Company’s shares – 
Voting rights” on page 169.

Shareholders at 31 March 2013

Month
November 2012
December 2012
January 2013
February 2013
March 2013
April 2013
May 20131

Note:
1  Covering period up to 20 May 2013.

Inflation and foreign currency translation
Inflation
Inflation has not had a significant effect on the Group’s results 
of operations and financial condition during the three years ended 
31 March 2013.

Foreign currency translation
The following table sets out the pound sterling exchange rates of the 
other principal currencies of the Group, being: “euros”, “€” or “eurocents”, 
the currency of the European Union (‘EU’) member states which have 
adopted the euro as their currency, and “US dollars”, “US$”, “cents” 
or “¢”, the currency of the US.

31 March

2012

%
Change

Currency (=£1)
Average:
Euro
US dollar
At 31 March:
Euro
US dollar

2013

1.23
1.58

1.19
1.52

1.16
1.60

1.20
1.60

The following table sets out, for the periods and dates indicated, 
the period end, average, high and low exchanges rates for pound 
sterling expressed in US dollars per £1.00.

Year ended 31 March
2009
2010
2011
2012
2013

31 March
1.43
1.52
1.61
1.60
1.52

Average
1.72
1.60
1.56
1.60
1.58

High
2.00
1.70
1.64
1.67
1.63

6.0
(1.3)

(0.8)
(5.0)

Low
1.37
1.44
1.43
1.53
1.49

The following table sets out, for the periods indicated, the high and low 
exchange rates for pounds sterling expressed in US dollars per £1.00.

Number of ordinary shares held
1–1,000
1,001–5,000
5,001–50,000
50,001–100,000
100,001–500,000
More than 500,000

Number of
accounts
415,998
84,668
29,501
1,120
1,011
1,442
533,740

% of total
issued shares
0.21
0.35
0.68
0.15
0.43
98.18
100.00

Major shareholders
BNY Mellon, as custodian of our ADR programme, held approximately 
20.58% of our ordinary shares of 113⁄7 US cents each at 20 May 2013 
as nominee. The total number of ADRs outstanding at 20 May 2013 
was 1,003,955,979. At this date 1,424 holders of record of ordinary 
shares had registered addresses in the US and in total held 
approximately 0.007% of the ordinary shares of the Company. 

At 31 March 2013 the following percentage interests in the ordinary 
share capital of the Company, disclosable under the Disclosure and 
Transparency Rules, (DTR 5), have been notified to the directors. 
No changes in the interests disclosed to the Company have been 
notified between 31 March 2013 and 20 May 2013.

Shareholder
Black Rock, Inc.
Legal & General Group Plc

Shareholding
6.90%
3.99%

The rights attaching to the ordinary shares of the Company held 
by these shareholders are identical in all respects to the rights attaching 
to all the ordinary shares of the Company. The directors are not aware, 
at 20 May 2013, of any other interest of 3% or more in the ordinary share 
capital of the Company. The Company is not directly or indirectly owned 
or controlled by any foreign government or any other legal entity. 
There are no arrangements known to the Company that could result 
in a change of control of the Company.

Month
November 2012
December 2012
January 2013
February 2013
March 2013
April 2013

High
1.63
1.63
1.63
1.58
1.52
1.55

Low
1.49
1.60
1.57
1.51
1.49
1.51

Articles of association and applicable English law
The following description summarises certain provisions of the 
Company’s articles of association and applicable English law. This 
summary is qualified in its entirety by reference to the Companies Act 
2006 of England and Wales and the Company’s articles of association. 
See “Documents on display” on page 171 for information on where 
copies of the articles of association can be obtained.

Markets
Ordinary shares of Vodafone Group Plc are traded on the London 
Stock Exchange and in the form of ADSs on NASDAQ. We had a total 
market capitalisation of approximately £96.4 billion at 20 May 2013 
making us the second largest listing in The Financial Times Stock 
Exchange 100 index and the 31st largest company in the world based 
on market capitalisation at that date.

ADSs, each representing ten ordinary shares, are traded on NASDAQ 
under the symbol “VOD”. The ADSs are evidenced by ADRs issued 

The Company is a public limited company under the laws of England 
and Wales. The Company is registered in England and Wales under the 
name Vodafone Group Public Limited Company with the registration 
number 1833679.

All of the Company’s ordinary shares are fully paid. Accordingly, 
no further contribution of capital may be required by the Company from 
the holders of such shares.

English law specifies that any alteration to the articles of association 
must be approved by a special resolution of the shareholders.

Vodafone Group Plc Annual Report 2013 
169

In addition, as required by The Directors’ Remuneration Report 
Regulations, the Board has, since 2003, prepared a report 
to shareholders on the directors’ remuneration which complies 
with the regulations (see pages 67 to 82). The report is also subject 
to a shareholder vote.

Rights attaching to the Company’s shares
At 31 March 2013 the issued share capital of the Company was 
comprised of 50,000 7% cumulative fixed rate shares of £1.00 each 
and 48,918,618,465 ordinary shares (excluding treasury shares) 
of 113⁄7 US cents each.

Dividend rights
Holders of 7% cumulative fixed rate shares are entitled to be paid 
in respect of each financial year, or other accounting period of the 
Company, a fixed cumulative preferential dividend of 7% per annum 
on the nominal value of the fixed rate shares. A fixed cumulative 
preferential dividend may only be paid out of available distributable 
profits which the directors have resolved should be distributed. The fixed 
rate shares do not have any other right to share in the Company’s profits.

Holders of the Company’s ordinary shares may, by ordinary resolution, 
declare dividends but may not declare dividends in excess of the 
amount recommended by the directors. The Board of directors may 
also pay interim dividends. No dividend may be paid other than out 
of profits available for distribution. Dividends on ordinary shares can 
be paid to shareholders in whatever currency the directors decide, 
using an appropriate exchange rate for any currency conversions 
which are required.

If a dividend has not been claimed for one year after the date of the 
resolution passed at a general meeting declaring that dividend or the 
resolution of the directors providing for payment of that dividend, 
the directors may invest the dividend or use it in some other way for 
the benefit of the Company until the dividend is claimed. If the dividend 
remains unclaimed for 12 years after the relevant resolution either 
declaring that dividend or providing for payment of that dividend, 
it will be forfeited and belong to the Company.

Voting rights
The Company’s articles of association provide that voting on substantive 
resolutions (i.e. any resolution which is not a procedural resolution) 
at a general meeting shall be decided on a poll. On a poll, each 
shareholder who is entitled to vote and is present in person or by proxy 
has one vote for every share held. Procedural resolutions (such 
as a resolution to adjourn a general meeting or a resolution on the 
choice of Chairman of a general meeting) shall be decided on a show 
of hands, where each shareholder who is present at the meeting has one 
vote regardless of the number of shares held, unless a poll is demanded. 
In addition, the articles of association allow persons appointed as proxies 
of shareholders entitled to vote at general meetings to vote on a show 
of hands, as well as to vote on a poll and attend and speak at general 
meetings. The articles of association also allow persons appointed 
as proxies by two or more shareholders entitled to vote at general 
meetings to vote for and against a resolution on a show of hands.

Under English law two shareholders present in person constitute 
a quorum for purposes of a general meeting unless a company’s articles 
of association specify otherwise. The Company’s articles of association 
do not specify otherwise, except that the shareholders do not 
need to be present in person and may instead be present by proxy 
to constitute a quorum.

Articles of association
By a special resolution passed at the 2010 AGM the Company removed 
its object clause together with all other provisions of its memorandum 
of association which, by virtue of the Companies Act 2006, are treated 
as forming part of the Company’s articles of association. Accordingly, 
the Company’s articles of association do not specifically restrict the 
objects of the Company.

Directors
The Company’s articles of association provide for a Board of directors, 
consisting of not fewer than three directors, who shall manage the 
business and affairs of the Company.

The directors are empowered to exercise all the powers of the Company 
subject to any restrictions in the articles of association, the Companies 
Act (as defined in the articles of association) and any special resolution.

Under the Company’s articles of association a director cannot 
vote in respect of any proposal in which the director, or any person 
connected with the director, has a material interest other than by virtue 
of the director’s interest in the Company’s shares or other securities. 
However, this restriction on voting does not apply to resolutions (i) 
giving the director or a third party any guarantee, security or indemnity 
in respect of obligations or liabilities incurred at the request of or for the 
benefit of the Company, (ii) giving any guarantee, security or indemnity 
to the director or a third party in respect of obligations of the 
Company for which the director has assumed responsibility under 
an indemnity or guarantee, (iii) relating to an offer of securities of the 
Company in which the director is entitled to participate as a holder 
of shares or other securities or in the underwriting of such shares 
or securities, (iv) concerning any other company in which the director 
(together with any connected person) is a shareholder or an officer 
or is otherwise interested, provided that the director (together with any 
connected person) is not interested in 1% or more of any class of the 
Company’s equity share capital or the voting rights available to its 
shareholders, (v) relating to the arrangement of any employee benefit 
in which the director will share equally with other employees and (vi) 
relating to any insurance that the Company purchases or renews for its 
directors or any group of people including directors.

The directors are empowered to exercise all the powers of the Company 
to borrow money, subject to the limitation that the aggregate amount 
of all liabilities and obligations of the Group outstanding at any time 
shall not exceed an amount equal to 1.5 times the aggregate of the 
Group’s share capital and reserves calculated in the manner prescribed 
in the articles of association unless sanctioned by an ordinary resolution 
of the Company’s shareholders.

The Company can make market purchases of its own shares or agree 
to do so in the future provided it is duly authorised by its members 
in a general meeting and subject to and in accordance with section 701 
of the Companies Act 2006.

At each AGM all directors who were elected or last re-elected 
at or before the AGM held in the third calendar year before the current 
year shall automatically retire. In 2005 the Company reviewed its policy 
regarding the retirement and re-election of directors and, although 
it is not intended to amend the Company’s articles of association 
in this regard, the Board has decided in the interests of good corporate 
governance that all of the directors wishing to continue in office should 
offer themselves for re-election annually.

Directors are not required under the Company’s articles of association 
to hold any shares of the Company as a qualification to act as a director, 
although executive directors participating in long-term incentive 
plans must comply with the Company’s share ownership guidelines. 
In accordance with best practice in the UK for corporate governance, 
compensation awarded to executive directors is decided by a remuneration 
committee consisting exclusively of non-executive directors.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information170

Shareholder information (continued)

Under English law shareholders of a public company such as the 
Company are not permitted to pass resolutions by written consent.

Record holders of the Company’s ADSs are entitled to attend, speak 
and vote on a poll or a show of hands at any general meeting of the 
Company’s shareholders by the depositary’s appointment of them 
as corporate representatives with respect to the underlying ordinary 
shares represented by their ADSs. Alternatively holders of ADSs are 
entitled to vote by supplying their voting instructions to the depositary 
or its nominee who will vote the ordinary shares underlying their ADSs 
in accordance with their instructions.

Employees are able to vote any shares held under the Vodafone Group 
Share Incentive Plan and “My ShareBank” (a vested nominee share 
account) through the respective plan’s trustees.

Holders of the Company’s 7% cumulative fixed rate shares are only 
entitled to vote on any resolution to vary or abrogate the rights attached 
to the fixed rate shares. Holders have one vote for every fully paid 7% 
cumulative fixed rate share.

Liquidation rights
In the event of the liquidation of the Company, after payment 
of all liabilities and deductions in accordance with English law, 
the holders of the Company’s 7% cumulative fixed rate shares would 
be entitled to a sum equal to the capital paid up on such shares, 
together with certain dividend payments, in priority to holders of the 
Company’s ordinary shares. The holders of the fixed rate shares do not 
have any other right to share in the Company’s surplus assets.

Pre-emptive rights and new issues of shares
Under section 549 of the Companies Act 2006 directors are, with certain 
exceptions, unable to allot the Company’s ordinary shares or securities 
convertible into the Company’s ordinary shares without the authority 
of the shareholders in a general meeting. In addition, section 561 of the 
Companies Act 2006 imposes further restrictions on the issue of equity 
securities (as defined in the Companies Act 2006 which include the 
Company’s ordinary shares and securities convertible into ordinary 
shares) which are, or are to be, paid up wholly in cash and not first 
offered to existing shareholders. The Company’s articles of association 
allow shareholders to authorise directors for a period specified 
in the relevant resolution to allot (i) relevant securities generally 
up to an amount fixed by the shareholders and (ii) equity securities for 
cash other than in connection with a pre-emptive offer up to an amount 
specified by the shareholders and free of the pre-emption restriction 
in section 561. At the AGM in 2012 the amount of relevant securities 
fixed by shareholders under (i) above and the amount of equity 
securities specified by shareholders under (ii) above were both 
in line with corporate governance guidelines. The directors consider 
it desirable to have the maximum flexibility permitted by corporate 
governance guidelines to respond to market developments and 
to enable allotments to take place to finance business opportunities 
as they arise. In order to retain such maximum flexibility, the directors 
propose to renew the authorities granted by shareholders in 2012 
at this year’s AGM. Further details of such proposals are provided in the 
2013 notice of AGM.

Disclosure of interests in the Company’s shares
There are no provisions in the articles of association whereby 
persons acquiring, holding or disposing of a certain percentage of the 
Company’s shares are required to make disclosure of their ownership 
percentage although such requirements exist under rules derived from 
the Disclosure and Transparency Rules (‘DTRs’).

The basic disclosure requirement upon a person acquiring or disposing 
of shares that are admitted to trading on a regulated market and 
carrying voting rights is an obligation to provide written notification 
to the Company, including certain details as set out in DTR 5, where the 
percentage of the person’s voting rights which he holds as shareholder 
or through his direct or indirect holding of financial instruments (falling 
within DTR 5.3.1R) reaches or exceeds 3% and reaches, exceeds or falls 
below each 1% threshold thereafter.

Under section 793 of the Companies Act 2006 the Company may, 
by notice in writing, require a person that the Company knows or has 
reasonable cause to believe is, or was during the preceding three 
years, interested in the Company’s shares to indicate whether or not 
that is correct and, if that person does or did hold an interest in the 
Company’s shares, to provide certain information as set out in the 
Companies Act 2006. DTR 3 deals with the disclosure by persons 
“discharging managerial responsibility” and their connected persons 
of the occurrence of all transactions conducted on their account 
in the shares of the Company. Part 28 of The Companies Act 2006 
sets out the statutory functions of the Panel on Takeovers & Mergers 
(the ‘Panel’). The Panel is responsible for issuing and administering the 
Code on Takeovers & Mergers which includes disclosure requirements 
on all parties to a takeover with regard to dealings in the securities 
of an offeror or offeree company and also on their respective associates 
during the course of an offer period.

General meetings and notices
Subject to the articles of association, annual general meetings are held 
at such times and place as determined by the directors of the Company. 
The directors may also, when they think fit, convene other general 
meetings of the Company. General meetings may also be convened 
on requisition as provided by the Companies Act 2006.

An annual general meeting needs to be called by not less than 21 days 
notice in writing. Subject to obtaining shareholder approval on an annual 
basis, the Company may call other general meetings on 14 days notice. 
The directors may determine that persons entitled to receive notices 
of meetings are those persons entered on the register at the close 
of business on a day determined by the directors but not later than 
21 days before the date the relevant notice is sent. The notice may 
also specify the record date, the time of which shall be determined 
in accordance with the articles of association and the Companies 
Act 2006.

Shareholders must provide the Company with an address or (so far 
as the Companies Act 2006 allows) an electronic address or fax number 
in the UK in order to be entitled to receive notices of shareholders’ 
meetings and other notices and documents. In certain circumstances 
the Company may give notices to shareholders by publication on the 
Company’s website and advertisement in newspapers in the UK. 
Holders of the Company’s ADSs are entitled to receive notices under the 
terms of the deposit agreement relating to the ADSs.

Under section 336 of the Companies Act 2006 the annual general 
meeting of shareholders must be held each calendar year and within 
six months of the Company’s year end.

Vodafone Group Plc Annual Report 2013171

Taxation
As this is a complex area investors should consult their own tax 
advisor regarding the US federal, state and local, the UK and other tax 
consequences of owning and disposing of shares and ADSs in their 
particular circumstances.

This section describes, primarily for a US holder (as defined below), 
in general terms, the principal US federal income tax and UK tax 
consequences of owning or disposing of shares or ADSs in the Company 
held as capital assets (for US and UK tax purposes). This section does not, 
however, cover the tax consequences for members of certain classes 
of holders subject to special rules including, for example, US expatriates 
and former long-term residents of the US and officers of the Company, 
employees and holders that, directly or indirectly, hold 10% or more 
of the Company’s voting stock. A US holder is a beneficial owner 
of shares or ADSs that is for US federal income tax purposes:

 a  a citizen or resident of the US; 

 a  a US domestic corporation; 

 a  an estate, the income of which is subject to US federal income tax 

regardless of its source; or 

 a  a trust, if a US court can exercise primary supervision over the 

trust’s administration and one or more US persons are authorised 
to control all substantial decisions of the trust, or the trust has validly 
elected to be treated as a domestic trust for US federal income 
tax purposes.

If an entity treated as a partnership for US federal income tax purposes 
holds the shares or ADSs, the US federal income tax treatment 
of a partner will generally depend on the status of the partner and 
the tax treatment of the partnership. A partner in an entity treated 
as a partnership for US federal income tax purposes holding the shares 
or ADSs should consult its tax advisor with regard to the US federal 
income tax treatment of an investment in the shares or ADSs.

This section is based on the US Internal Revenue Code of 1986, 
as amended, its legislative history, existing and proposed regulations 
thereunder, published rulings and court decisions, and on the tax laws 
of the UK and the Double Taxation Convention between the US and 
the UK (the ‘treaty’), all as currently in effect. These laws are subject 
to change, possibly on a retroactive basis.

This section is further based in part upon the representations of the 
depositary and assumes that each obligation in the deposit agreement 
and any related agreement will be performed in accordance with 
its terms.

For purposes of the treaty and the US-UK double taxation convention 
relating to estate and gift taxes (the ‘Estate Tax Convention’), and for 
US federal income tax and UK tax purposes, this section is based on the 
assumption that a holder of ADRs evidencing ADSs will be treated 
as the owner of the shares in the Company represented by those ADSs. 
Investors should note that a ruling by the first-tier tax tribunal in the 
UK has cast doubt on this view, but HMRC have stated that they will 
continue to apply their longstanding practice of regarding the holder 
of such ADRs as holding the beneficial interest in the underlying shares. 
Investors should note, however, that this is an area of some uncertainty 
that may be subject to further developments in the future. Generally 
exchanges of shares for ADRs and ADRs for shares will not be subject 
to US federal income tax or to UK tax other than stamp duty or stamp 
duty reserve tax (see the section on these taxes on page 173).

Electronic communications
The Company has previously passed a resolution allowing it to 
communicate all shareholder information by electronic means, 
including making such information available on the Company’s 
website. Those shareholders who have positively elected for website 
communication (or are deemed to have consented to receive electronic 
communication in accordance with the Companies Act 2006) will 
receive written notification whenever shareholder documentation 
is made available on the website.

Variation of rights
If at any time the Company’s share capital is divided into different classes 
of shares, the rights attached to any class may be varied, subject to the 
provisions of the Companies Act 2006, either with the consent in writing 
of the holders of three quarters in nominal value of the shares of that 
class or at a separate meeting of the holders of the shares of that class.

At every such separate meeting all of the provisions of the articles 
of association relating to proceedings at a general meeting apply, 
except that (i) the quorum is to be the number of persons (which 
must be at least two) who hold or represent by proxy not less than 
one-third in nominal value of the issued shares of the class or, if such 
quorum is not present on an adjourned meeting, one person who 
holds shares of the class regardless of the number of shares he holds, 
(ii) any person present in person or by proxy may demand a poll and 
(iii) each shareholder will have one vote per share held in that particular 
class in the event a poll is taken. Class rights are deemed not to have 
been varied by the creation or issue of new shares ranking equally 
with or subsequent to that class of shares in sharing in profits or assets 
of the Company or by a redemption or repurchase of the shares 
by the Company.

Limitations on voting and shareholding
As far as the Company is aware there are no limitations imposed on the 
transfer, holding or voting of the Company’s ordinary shares other than 
those limitations that would generally apply to all of the shareholders. 
No shareholder has any securities carrying special rights with regard 
to control of the Company.

Documents on display
The Company is subject to the information requirements of the 
Exchange Act applicable to foreign private issuers. In accordance 
with these requirements the Company files its annual report 
on Form 20-F and other related documents with the SEC. These 
documents may be inspected at the SEC’s public reference rooms 
located at 100 F Street, NE Washington, DC 20549. Information 
on the operation of the public reference room can be obtained in the 
US by calling the SEC on +1-800-SEC-0330. In addition, some of the 
Company’s SEC filings, including all those filed on or after 4 November 
2002, are available on the SEC’s website (sec.gov). Shareholders can also 
obtain copies of the Company’s articles of association from our website 
at vodafone.com/governance or from the Company’s registered office.

Material contracts
At the date of this annual report the Group is not party to any contracts 
that are considered material to the Group’s results or operations except 
for its US$4.2 billion and €4.2 billion credit facilities which are discussed 
in “Liquidity and capital resources” on page 157.

Exchange controls
There are no UK government laws, decrees or regulations that restrict 
or affect the export or import of capital, including but not limited to, 
foreign exchange controls on remittance of dividends on the ordinary 
shares or on the conduct of the Group’s operations.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information172

Shareholder information (continued)

Taxation of dividends
UK taxation
Under current UK tax law no withholding tax will be deducted from 
the dividends we pay. Shareholders who are within the charge 
to UK corporation tax will be subject to corporation tax on the dividends 
we pay unless the dividends fall within an exempt class and certain 
other conditions are met. It is expected that the dividends we pay would 
generally be exempt.

A shareholder in the Company who is an individual resident for UK tax 
purposes in the UK is entitled, in calculating their liability to UK income 
tax, to a tax credit on cash dividends we pay on our shares or ADSs and 
the tax credit is equal to one-ninth of the cash dividend.

US federal income taxation
Subject to the PFIC rules described below, a US holder is subject 
to US federal income taxation on the gross amount of any dividend 
we pay out of our current or accumulated earnings and profits 
(as determined for US federal income tax purposes). Dividends paid 
to a non-corporate US holder that constitute qualified dividend income 
will be taxable to the holder at the special reduced rate normally 
applicable to long-term capital gains provided that the ordinary shares 
or ADSs are held for more than 60 days during the 121 day period 
beginning 60 days before the ex-dividend date and the holder meets 
other holding period requirements. Dividends paid by us with respect 
to the shares or ADSs will generally be qualified dividend income. 
A US holder is not subject to a UK withholding tax. The US holder 
includes in gross income for US federal income tax purposes only 
the amount of the dividend actually received from us and the receipt 
of a dividend does not entitle the US holder to a foreign tax credit.

Dividends must be included in income when the US holder, 
in the case of shares, or the depositary, in the case of ADSs, actually 
or constructively receives the dividend and will not be eligible for the 
dividends-received deduction generally allowed to US corporations 
in respect of dividends received from other US corporations. Dividends 
will be income from sources outside the US. For the purpose of the 
foreign tax credit limitation, foreign source income is classified in one 
or two baskets and the credit for foreign taxes on income in any basket 
is limited to US federal income tax allocable to that income. Generally 
the dividends we pay will constitute foreign source income in the 
passive income basket.

In the case of shares, the amount of the dividend distribution 
to be included in income will be the US dollar value of the pound 
sterling payments made determined at the spot pound sterling/
US dollar rate on the date of the dividend distribution regardless 
of whether the payment is in fact converted into US dollars. Generally 
any gain or loss resulting from currency exchange fluctuations during 
the period from the date the dividend payment is to be included 
in income to the date the payment is converted into US dollars will 
be treated as ordinary income or loss. Generally the gain or loss will 
be income or loss from sources within the US for foreign tax credit 
limitation purposes.

Taxation of capital gains
UK taxation
A US holder may be liable for both UK and US tax in respect of a gain 
on the disposal of our shares or ADSs if the US holder is:

 a  a citizen of the US resident for UK tax purposes in the UK; 

 a  a citizen of the US who has been resident for UK tax purposes in the 
UK, ceased to be so resident for a period of five years or less and who 
disposed of the shares or ADSs during that period (a ‘temporary non-
resident’), unless the shares or ADSs were also acquired during that 
period, such liability arising on that individual’s return to the UK;

 a  a US domestic corporation resident in the UK by reason of being 

centrally managed and controlled in the UK; or 

 a  a citizen of the US or a US domestic corporation that carries 
on a trade, profession or vocation in the UK through a branch 
or agency or, in the case of US domestic companies, through 
a permanent establishment and that has used the shares or ADSs 
for the purposes of such trade, profession or vocation or has used, 
held or acquired the shares or ADSs for the purposes of such branch 
or agency or permanent establishment. 

Under the treaty capital gains on dispositions of the shares or ADSs 
are generally subject to tax only in the country of residence of the 
relevant holder as determined under both the laws of the UK and the 
US and as required by the terms of the treaty. However, individuals who 
are residents of either the UK or the US and who have been residents 
of the other jurisdiction (the US or the UK, as the case may be) at any 
time during the six years immediately preceding the relevant disposal 
of shares or ADSs may be subject to tax with respect to capital gains 
arising from the dispositions of the shares or ADSs not only in the 
country of which the holder is resident at the time of the disposition 
but also in that other country (although, in respect of UK taxation, 
generally only to the extent that such an individual comprises 
a temporary non-resident).

US federal income taxation
Subject to the passive foreign investment company (‘PFIC’) rules 
described below, a US holder that sells or otherwise disposes of our 
shares or ADSs will recognise a capital gain or loss for US federal income 
tax purposes equal to the difference between the US dollar value of the 
amount realised and the holder’s tax basis, determined in US dollars, 
in the shares or ADSs. Generally a capital gain of a non-corporate 
US holder is taxed at a maximum rate of 15% provided the holder has 
a holding period of more than one year and does not have taxable 
income in excess of certain thresholds. The gain or loss will generally 
be income or loss from sources within the US for foreign tax credit 
limitation purposes. The deductibility of losses is subject to limitations.

Vodafone Group Plc Annual Report 2013173

PFIC rules
We do not believe that our shares or ADSs will be treated as stock 
of a PFIC for US federal income tax purposes. This conclusion 
is a factual determination that is made annually and thus is subject 
to change. If we are treated as a PFIC, any gain realised on the sale 
or other disposition of the shares or ADSs would in general not 
be treated as capital gain unless a US holder elects to be taxed annually 
on a mark-to-market basis with respect to the shares or ADSs. Otherwise 
a US holder would be treated as if he or she has realised such gain and 
certain “excess distributions” rateably over the holding period for the 
shares or ADSs and would be taxed at the highest tax rate in effect for 
each such year to which the gain was allocated. An interest charge 
in respect of the tax attributable to each such year would also apply. 
Dividends received from us would not be eligible for the preferential 
tax rate applicable to qualified dividend income for certain non-
corporate holders.

Backup withholding and information reporting
Payments of dividends and other proceeds to a US holder with respect 
to shares or ADSs, by a US paying agent or other US intermediary will be 
reported to the Internal Revenue Service (‘IRS’) and to the US holder as 
may be required under applicable regulations. Backup withholding may 
apply to these payments if the US holder fails to provide an accurate 
taxpayer identification number or certification of exempt status or 
fails to report all interest and dividends required to be shown on its US 
federal income tax returns. Certain US holders are not subject to backup 
withholding. US holders should consult their tax advisors as to their 
qualification for exemption from backup withholding and the procedure 
for obtaining an exemption.

Foreign financial asset reporting
Legislation enacted in 2010 imposes new reporting requirements 
on US holders with respect to the holding of certain foreign financial 
assets, including equity of foreign entities, if the aggregate value of all 
of these assets exceeds US$50,000. The shares and ADSs are expected 
to constitute foreign financial assets subject to these requirements 
unless the shares and ADSs are held in an account at a financial 
institution (in which case, the account may be reportable if maintained 
by a foreign financial institution). US holders should consult their tax 
advisors regarding the application of this legislation.

Additional tax considerations
UK inheritance tax
An individual who is domiciled in the US (for the purposes of the 
Estate Tax Convention) and is not a UK national will not be subject 
to UK inheritance tax in respect of our shares or ADSs on the 
individual’s death or on a transfer of the shares or ADSs during the 
individual’s lifetime, provided that any applicable US federal gift or estate 
tax is paid, unless the shares or ADSs are part of the business property 
of a UK permanent establishment or pertain to a UK fixed base used for 
the performance of independent personal services. Where the shares 
or ADSs have been placed in trust by a settlor they may be subject 
to UK inheritance tax unless, when the trust was created, the settlor 
was domiciled in the US and was not a UK national. Where the shares 
or ADSs are subject to both UK inheritance tax and to US federal gift 
or estate tax, the estate tax convention generally provides a credit 
against US federal tax liabilities for UK inheritance tax paid.

UK stamp duty and stamp duty reserve tax
Stamp duty will, subject to certain exceptions, be payable on any 
instrument transferring our shares to the custodian of the depositary 
at the rate of 1.5% on the amount or value of the consideration 
if on sale or on the value of such shares if not on sale. Stamp duty 
reserve tax (‘SDRT’), at the rate of 1.5% of the price or value of the shares, 
could also be payable in these circumstances and on issue to such 
a person but no SDRT will be payable if stamp duty equal to such SDRT 
liability is paid. 

A ruling by the European Court of Justice has determined that the 
1.5% SDRT charges on issue of shares to a clearance service is contrary 
to EU law. As a result of that ruling, HMRC indicated that where new 
shares are first issued to a clearance service or to a depositary within the 
EU, the 1.5% SDRT charge will not be levied. Subsequently, a decision 
by the first-tier tax tribunal in the UK extended this ruling to the issue 
of shares (or, where it is integral to the raising of new capital, the transfer 
of shares) to depositary receipts systems wherever located. HMRC 
have stated that they will not seek to appeal this decision and, as such, 
will no longer seek to impose 1.5% SDRT on the issue of shares (or, 
where it is integral to the raising of new capital, the transfer of shares) 
to a clearance service or to a depositary, wherever located. Investors 
should, however, be aware that this area may be subject to further 
developments in the future.

No stamp duty will be payable on any transfer of our ADSs provided 
that the ADSs and any separate instrument of transfer are executed 
and retained at all times outside the UK. A transfer of our shares 
in registered form will attract ad valorem stamp duty generally at the 
rate of 0.5% of the purchase price of the shares. There is no charge 
to ad valorem stamp duty on gifts.

SDRT is generally payable on an unconditional agreement to transfer 
our shares in registered form at 0.5% of the amount or value of the 
consideration for the transfer, but is repayable if, within six years of the 
date of the agreement, an instrument transferring the shares is executed 
or, if the SDRT has not been paid, the liability to pay the tax (but not 
necessarily interest and penalties) would be cancelled. However, 
an agreement to transfer our ADSs will not give rise to SDRT.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information174

History and development

The Company was incorporated under English law in 1984 as Racal 
Strategic Radio Limited (registered number 1833679). After various 
name changes, 20% of Racal Telecom Plc share capital was offered 
to the public in October 1988. The Company was fully demerged 
from Racal Electronics Plc and became an independent company 
in September 1991, at which time it changed its name to Vodafone 
Group Plc.

Since then we have entered into various transactions which enhanced 
our international presence. The most significant of these transactions 
were as follows: 

 a the merger with AirTouch Communications, Inc. which completed 
on 30 June 1999. The Company changed its name to Vodafone 
AirTouch Plc in June 1999 but then reverted to its former name, 
Vodafone Group Plc, on 28 July 2000;

 a the acquisition of Mannesmann AG which completed 

on 12 April 2000. Through this transaction we acquired businesses 
in Germany and Italy and increased our indirect holding in SFR; 

 a through a series of business transactions between 1999 and 2004 

we acquired a 97.7% stake in Vodafone Japan. This was then disposed 
of on 27 April 2006; 

 a on 8 May 2007 we acquired companies with controlling interests 
in Vodafone India Limited (‘VIL’), formerly Vodafone Essar Limited, 
for US$10.9 billion (£5.5 billion); and 

 a on 20 April 2009 we acquired an additional 15.0% stake in Vodacom 
for cash consideration of ZAR 20.6 billion (£1.6 billion). On 18 May 
2009 Vodacom became a subsidiary.

Other transactions that have occurred since 31 March 2010 are 
as follows:

10 September 2010 – China Mobile Limited: We sold our entire 3.2% 
interest in China Mobile Limited for cash consideration of £4.3 billion.

30/31 March 2011 – India: The Essar Group exercised its underwritten 
put option over 22.0% of VIL, following which we exercised our call 
option over the remaining 11.0% of VIL owned by the Essar Group. 
The total consideration due under these two options was US$5 billion 
(£3.1 billion). 

16 June 2011 – SFR: We sold our entire 44% interest in SFR to Vivendi 
for a cash consideration of €7.75 billion (£6.8 billion) and received a final 
dividend from SFR of €200 million (£176 million). 

1 June/1 July 2011 – India: We acquired an additional 22% stake 
in VIL from the Essar Group for a cash consideration of US$4.2 billion 
(£2.6 billion) including withholding tax. 

18 August 2011/8 February 2012 – Vodafone assigned its rights 
to purchase 11% of VIL to Piramal Healthcare Limited (‘Piramal’). 
On 18 August 2011 Piramal purchased 5.5% of VIL from the Essar Group 
for a cash consideration of INR 28.6 billion (£368 million).On 8 February 
2012, they purchased a further 5.5% of VIL from the Essar Group for 
a cash consideration of approximately INR 30.1 billion (£399 million) 
taking Piramal’s total shareholding in VIL to approximately 11%.

9 November 2011 – Poland: We sold our entire 24.4% interest 
in Polkomtel in Poland for cash consideration of approximately 
€920 million (£784 million) before tax and transaction costs.

27 July 2012 – UK: We acquired the entire share capital of Cable & 
Wireless Worldwide plc for a cash consideration of approximately 
£1,050 million.

31 October 2012 – New Zealand: Vodafone New Zealand acquired 
TelstraClear Limited, for a cash consideration of NZ$840 million 
(£440 million).

Vodafone Group Plc Annual Report 2013Regulation

Our operating companies are generally subject to regulation governing 
the operation of their business activities. Such regulation typically 
takes the form of industry specific law and regulation covering 
telecommunications services and general competition (antitrust) 
law applicable to all activities.

The following section describes the regulatory frameworks and the 
key regulatory developments at the global and regional level and 
in selected countries in which we have significant interests during the 
12 months ended 31 March 2013. Many of the regulatory developments 
reported in the following section involve ongoing proceedings 
or consideration of potential proceedings that have not reached 
a conclusion. Accordingly, we are unable to attach a specific level 
of financial risk to our performance from such matters.

European Union (‘EU’)
The European Commission (the ‘Commission’) is reviewing the future 
scope and nature of universal service provision in the EU. Current 
obligations generally involve the provision of a fixed connection 
allowing access to voice and simple data services. Vodafone operating 
companies contribute to funds to support universal service provisions 
in some markets.

Roaming
The current roaming regulation (the ‘roaming regulation’) came into 
force in July 2012 and requires mobile operators to supply voice, text 
and data roaming services under retail price caps. Wholesale price caps 
also apply to voice, text and data roaming services.

The roaming regulation also requires a number of additional measures 
which are intended to increase competition in the retail market for 
roaming (and thereby facilitate the withdrawal of price caps). These 
include a requirement that users be able, from July 2014, to purchase 
roaming services from a provider other than their current domestic 
provider and to retain the same phone number when roaming.

Call termination
National regulators are required to take utmost account of the 
Commission’s existing recommendation on the regulation of fixed 
and mobile termination rates. This recommendation requires mobile 
termination rates (‘MTRs’) to be set using a long run incremental 
cost methodology.

At March 2013 the MTRs effective for our subsidiaries within the 
EU, which differs from those in our Northern and Central Europe, 
and Southern Europe regions, ranged from 3.07 eurocents per minute 
(2.59 pence) to 1.27 eurocents per minute (1.07 pence), at the relevant 
March 2013 foreign exchange rates.

175

Fixed network regulation
In July 2012 the Commission announced proposals to adjust 
its approach to fixed network regulation and issued a draft 
recommendation in December 2012. The Commission expects prices 
for unbundled copper loops to converge towards the current European 
average of around €9 per month and will allow fibre wholesale prices to 
be unregulated provided certain conditions are met. These conditions 
include equivalent or non-discriminatory treatment of competitors, 
the effective application of margin squeeze tests and competitive 
constraints upon retail fibre prices from copper services or other 
competitors. The Body of European Communication Regulators 
(‘BEREC’) has suggested amendments to the Commission’s draft 
recommendation and final adoption is expected in summer 2013.

Spectrum
In February 2012 the Commission adopted its radio spectrum 
policy programme (‘RSPP’), following agreement with the European 
Parliament and Council. In September 2012 the Commission published 
proposals to promote the increased availability and use of “shared” 
spectrum, subject to certain safeguards for existing licensees. 

Net neutrality
In November 2012 BEREC published guidelines on net neutrality, which 
focused on the need for transparency and quality of service. This follows 
a BEREC survey, published in May 2012, which found that voice over 
internet protocol (‘VOIP’) blocking was not widespread but was practised 
by some mobile operators in some circumstances. The Commission 
is expected to issue further guidance in the 2013 calendar year. 
Vodafone employs VOIP blocking in some circumstances.

Northern and Central Europe region
Germany
Our current MTR was reduced in December 2012 to 1.85 eurocents 
(1.56 pence) per minute, effective until November 2013. From 
December 2013 until November 2014 the rate will be 1.79 eurocents 
(1.51 pence) per minute. The decision of the national regulator 
is preliminary. It was notified to the European Commission who has 
launched an investigation under the Article 7 procedures. The national 
regulator will have to consider its decision in light of comments received 
from the Commission and BEREC.

United Kingdom
Our regulated MTR as at March 2013 was 1.50 pence per minute. 
This reduced to 0.85 pence (plus inflation adjustment) in April 2013. 
The national regulator set a glidepath with annual inflation adjustments. 
The rate from 1 April 2014 will be 0.67 pence per minute (plus 
inflation adjustment).

The national regulator agreed to a request from Everything Everywhere 
that it be allowed to use its existing 1800 MHz spectrum for long-
term evolution (‘LTE’) services, which were launched at the end 
of October 2012.

In February 2013 we acquired 2x10 MHz of 800 MHz spectrum, 2x20 
MHz of 2.6 GHz spectrum and 25 MHz of 2.6 GHz unpaired spectrum for 
a cost of £803 million. The licences are valid until 2033.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information176

Regulation (continued)

Other Northern and Central Europe
Czech Republic
The auction of 800 MHz, 1800 MHz and 2.6 GHz spectrum which 
started in November 2012 was cancelled by the Czech regulator 
in March 2013. A consultation on the rules and timing of a new auction 
is currently underway.

Our regulated MTR as at March 2013 was CZK 0.55 (1.80 pence). 
The national regulator has set a glide path that will see a reduction 
to CZK 0.27 (0.88 pence) from July 2013. This decision has 
been appealed.

At the end of 2012 the national regulator issued a draft analysis 
of market for access and call origination in mobile networks finding 
collective dominance of all three mobile operators. We have 
commented, pointing out serious flaws in the analysis. 

Hungary
We acquired an additional 2x2 MHz of 900 MHz for HUF 15.7 billion 
(£44 million) spectrum through an auction in January 2012. We and 
other operators challenged the award of spectrum to a new entrant. 
In September 2012 the court decided to repeal the result of the whole 
auction. This is likely to prevent the new entrant from launching services, 
but may also result in all bidders having to return the spectrum they 
acquired in the auction.

In October 2010 the Hungarian Parliament adopted a law which 
imposes a significant additional tax burden on the telecommunications, 
retail and energy sectors. The so-called “crisis tax law” came into force 
in December 2010 and was in force until January 2013. 

In July 2012 the Hungarian government introduced a new tax 
on telecommunications in order to replace the “crisis tax”. The new 
tax levies HUF2 for all voice minutes and SMS (with an upper cap 
on every subscription). Unlike the crisis tax, the telecommunications 
tax is not intended to be temporary and has been in force since July 
2012. The upper cap was raised in January 2013. We paid HUF 7.2 billion 
(£20 million) for the crisis tax and HUF 5.4 billion (£15 million) for the 
telecommunications tax for the 2013 financial year.

The Commission has sent a formal letter to Hungary stating that 
it believes the tax on calls and SMS services introduced in 2012 conflicts 
with EU telecoms rules.

Ireland
In November 2012 we acquired 2x10 MHz of 800 MHz spectrum, 2x10 
MHz of 900 MHz spectrum and 2x25 MHz of 1800 MHz spectrum for 
a cost of €161 million (£130 million). The licences are valid until 2030. 
With respect to the 1800 MHz spectrum, Vodafone obtained 2x15 MHz 
of spectrum in the auction for the period to July 2015 and the full 2x25 
MHz of spectrum after that date until July 2030.

Our regulated MTR as at March 2013 was 2.6 eurocents (2.19 pence). 
The national regulator has set a rate of 1.04 eurocents (0.88 pence) from 
July 2013. This decision has been appealed.

Netherlands
In December 2012 we acquired 2x10 MHz of 800 MHz spectrum, 2x10 
MHz of 900 MHz spectrum, 2x20 MHz of 1800 MHz spectrum and 
2x5 MHz of 2.1 GHz spectrum for a cost of €1.4 billion (£1.1 billion). 
The licences are valid until 2030, except the 2.1 GHz spectrum which 
is aligned with the rest of our 2.1 GHz spectrum and expires in 2016.

Our regulated MTR as at March 2013 was 2.4 eurocents (2.02 pence). 
This rate was set by the court who overturned the decision of the 
national regulator. The national regulator is currently updating its 
market analysis and is required to set a new rate from when the 
current regulatory period expires. The national regulator has launched 
a consultation in which it proposes a rate of 1.02 eurocents (0.86 pence).

In May 2012 the Dutch Parliament adopted amendments to the 
Telecommunications Act which are intended to limit the circumstances 
in which operators are able to engage in network management 
and to prevent operators from varying the charges to end users 
by reference to the type of internet service or application they wish 
to use. The cumulative effect of these measures is to prevent operators 
from blocking or otherwise charging specifically for voice over internet 
protocol (‘VOIP’) and other internet services. These measures are 
applied from January 2013 for new contracts and will apply a year later 
for existing contracts. 

Vodafone Netherlands, along with other mobile operators in the 
Netherlands, has been the subject of an investigation by the Dutch 
Competition Authority following a dawn raid in December 2011. 
The focus of the Authority’s interest is still unclear and there has been 
no statement of objections issued. Vodafone is cooperating with the 
Competition Authority.

Romania
In September 2012 we acquired 2x10 MHz of 800 MHz spectrum, 
2x10 MHz of 900 MHz spectrum, 2x30 MHz of 1800 MHz spectrum 
and 15 MHz of unpaired 2.6 GHz spectrum for a cost of €228.5 million 
(£192.8 million). The licences are valid until 2029.

Our regulated MTR in March 2013 was 3.07 eurocents (2.59 pence). 
This rate will be in place until the national regulator completes its review 
of the mobile termination market.

Turkey
The regulatory authority is in the process of gathering data from the 
industry to examine whether MTRs should be reduced. MTRs are 
expected to be revised by the regulatory authority from July 2013. 
The current rate has been stable for three years at 0.032 lira per minute 
(1.16 pence per minute). 

The Ministry of Transport, Maritime and Communications is planning 
to release previously unallocated 900 MHz spectrum and allow 
3G services in the band. We are expecting further details from the 
regulator soon.

Southern Europe region
Italy
Our regulated MTR in March 2013 was 1.5 eurocents (1.27 pence). 
The national regulator has set a rate of 0.98 eurocents (0.83 pence) from 
July 2013. This decision has been appealed.

Vodafone Italy, along with other mobile operators in Italy, has been the 
subject of an investigation by the Italian Antitrust Authority following 
a dawn raid in November 2012. This followed a complaint from 
an MVNO that it had been excluded from the market. The investigation 
is still at an early stage and Vodafone is cooperating with the 
Antitrust Authority. 

Spain
Our regulated MTR in March 2013 was 2.76 eurocents (2.33 pence). 
The national regulator has set a rate of 1.09 eurocents (0.92 pence) from 
July 2013.

In July 2012 the European Court of Justice found that charges levied 
on mobile telecoms operators by Spanish local authorities were 
unlawful. In December 2012 Vodafone stopped providing audiovisual 
and publicity services to avoid payment of the so-called TV tax (0.9% 
of telecommunication revenue). 

Vodafone Group Plc Annual Report 2013177

Telefónica, Orange and Vodafone Spain were fined €46.5 million, 
€30.0 million and €43.5 million respectively by the National 
Competition Authority for abuse of dominant position by imposing 
excessive pricing of SMS and MMS wholesale termination services and 
wholesale SMS/MMS access services to MVNOs. All three operators 
appealed the decision which was awarded in December 2012. 
Vodafone filed its appeal in February 2013 asking for the suspension 
of the payment of the fine until the National Court adopts a final 
judgement. The suspension was granted in March 2013. 

In January 2013 Vodafone Spain received the national competition 
authorities statement of objections (‘SO’) following a price squeeze 
complaint from an MVNO. The SO alleges that Vodafone (and also 
Telefónica and Orange) have infringed national and EC competition 
law as they have abused their dominant position by applying a price 
squeeze strategy between the retail prices offered in the market 
to customers and the corresponding wholesale prices applied 
to MVNOs. Vodafone submitted its response in February 2013.

A spectrum auction was held in November 2012 to sell the 1800 MHz 
spectrum released as a result of the cancellation of 122 2G licenses 
by the Supreme Court of India. Vodafone India acquired 2x1.25 MHz 
or 2x2.5 MHz of spectrum in 14 service areas for a total of INR 11.28 
billion (£138 million). Spectrum remained unsold in many areas. 

The current MTR is maintained at INR 0.2 (0.002 pence).

South Africa
The Ministry of Communications and the national regulator have 
decided to postpone the process of licensing “high demand spectrum” 
(2.6 GHz and 800 MHz) while the Ministry reviews its long-term policy 
approach to the information and communications technology (‘ICT’) 
sector. The Minister initiated a policy review process in April 2012 at the 
National ICT Colloquium. This process is expected to be completed 
in 2014.

MTRs from March 2013 are ZAR 0.40 (0.03 pence). The NRA is currently 
considering the appropriate regime to put in place from March 2014.

Other Southern Europe
Albania
The law on electronic communications was amended in December 
2012 to achieve approximation with EU telecoms package of 2009. 
The government has said it intends to auction the 800 MHz band for 
mobile services in 2015. 

The ICT sector charter for the implementation and measurement 
of Broad-Based Black Economic Empowerment (‘BBBEE’) came into 
force in June 2012. The government is in the process of consultation 
on various other elements of the BBBEE regulatory regime including 
revisions to the Department: Trade and Industry Codes and amendment 
of the BBBEE Act.

A 3G licence (at 2.1 GHz) was awarded in October 2012 to Eagle Mobile.

Following a preliminary investigation into the retail telephony 
market, the Albanian competition authority has initiated an in-depth 
investigation into potential abuse of dominance by Vodafone Albania for 
the period from January 2011 to December 2012. 

Greece
Our regulated MTR as at March 2013 was 1.27 eurocents (1.07 pence). 
The national regulator has set a long-term glide path which will see the 
rate reduce to 1.17 eurocents (0.99) pence) plus inflation from January 
2014 and 1.10 eurocent (0.93) pence) plus inflation from January 2015.

The government has sent a letter to the Commission asking for the 
assignment of 800 MHz to mobile operators to be delayed until June 
2014. The Commission’s answer is still pending. 

Portugal
The national regulator reduced MTRs to 1.27 eurocents (1.07 pence) 
effective from December 2012. This rate will apply until the next round 
of market analyses.

Africa, Middle East and Asia Pacific region
India
For information on litigation in India, please see page 123.

In May 2012 the government published a new national telecom policy, 
which includes new unified licences, broadband deployment objectives, 
the implementation of national mobile number portability and free pan-
India roaming. The Department of Telecommunications and the national 
regulator will commence the process to consult on the decisions and 
regulations to implement this policy.

Other Africa, Middle East and Asia Pacific 
Australia
The MTR was reduced to AUS$0.048 (3.29 pence) in January 2013, 
and is due to reduce to AUS$0.036 (2.47 pence) in January 2014.

An auction for 700 MHz and 2.6 GHz spectrum started in April 2013.

New Zealand
The MTR reduced from NZ$0.0397 (2.19 pence) to NZ$0.0372 (2.05 
pence) in April 2013.

The government is now preparing to auction 700 MHz spectrum in the 
second half of the 2013 calendar year.

Australia/New Zealand
The Australian and New Zealand governments published the final 
report of their inquiry into “Trans-Tasman” roaming in February 2013. 
The report recommended that the national regulators in both countries 
be given additional powers to collect price information and potentially 
to impose additional regulation. 

Egypt
The national regulator set MTRs at 65% of each operator’s average on-
net retail revenue per minute in September 2008 and issued a similar 
decree in 2010. Mobinil obtained interim relief against this regulation 
and a final order is awaited. Vodafone Egypt has filed a similar case in the 
Administrative Court challenging the regulator’s decisions regarding 
the applicable MTRs as well as the calculation formula. In December 
2011 the Commissioner’s Committee of the Administrative Court 
issued a non-binding opinion recommending the annulment of the 
regulator’s decision. A final decision has not yet been made. A series 
of arbitrations concerning interconnection payments have been 
launched by Mobinil and Telecom Egypt, leading to a claim by Telecom 
Egypt against Vodafone Egypt relating to historic termination charges.

Egyptian MTRs are currently EGP 0.11 (1.06 pence) (Etisalat), EGP 0.10 
(0.97 pence) (Vodafone) and EGP 0.085 (0.82 pence) (Mobinil).

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information178

Regulation (continued)

Licences
The table below summarises the most significant mobile licences held by our operating subsidiaries and our joint venture in Italy at 31 March 
2013. We present the licences by frequency band since in many markets, including the majority of Northern and Central Europe, and Southern 
Europe, they can be used for a variety of technologies including 2G, 3G and LTE. Since 2011 we have successfully renewed licences close to expiry 
in Australia, Malta and Greece on reasonable terms, and have secured short-term extensions prior to auctions in Romania and the Netherlands. In all 
cases where some of our existing spectrum has been re-auctioned (Greece, Romania, Ireland and the Netherlands) we have acquired new licences 
through the auction.

Mobile licences
Country by region
Northern and Central Europe
Germany
UK
Czech Republic
Hungary
Ireland
Netherlands
Romania
Turkey
Southern Europe
Italy 
Spain
Albania
Greece
Malta
Portugal 
Africa, Middle East and Asia Pacific
India7

Vodacom: South Africa
Egypt
Ghana
New Zealand
Qatar

800 MHz expiry date

900 MHz expiry date

1800 MHz expiry date

2.1 GHz expiry date

2.6 GHz expiry date

December 2025
March 2033
n/a
n/a
July 2030
December 2029
April 2029
n/a

December 2029
December 2030
n/a
n/a
n/a
March 2027

December 2016
See note2
January 2021
July 20143
July 2030
February 2030
April 2029
April 2023

February 2015
February 2020
June 2016
September 20275
August 2026
October 20216

December 2016
See note2
January 2021
July 20143
July 2030
February 2030
April 2029
–

February 20154
December 2030
June 2016
December 20265
August 2026
October 20216

December 20201
December 2021
February 2025
December 20193
October 2022
December 2016
March 2020
April 2029

December 2021
April 2020
December 2025
August 2021
August 2020
January 2016

December 2025
March 2033
n/a
n/a
n/a
May 2030
April 2029
n/a

December 2029
December 2030
n/a
n/a
n/a
March 2027

n/a

n/a
n/a
n/a
n/a
n/a

November 2014 
– December 2026
See note8
January 2022
December 2019
November 2031
June 2028

November 2014 
– December 2026
See note8
January 2022
December 2019
March 2021
June 2028

September 2030

n/a

See note8
January 2022
December 20239
March 2021
June 2028

n/a
n/a
n/a
December 2028
n/a

Indefinite licence with a five year notice of revocation.

Notes:
1   2x5 MHz (out of 2x15 MHz) of 2.1 GHz spectrum will expire in December 2025.
2 
3  Options to extend these licences.
4  2x5 MHz of 1800 MHz spectrum will expire in 2029.
5  2x15 MHz of the 1800 MHz spectrum will expire in August 2016.
6   2x3 MHz of 900 MHz must be released by December 2015 and 2x14 MHz of 1800 MHz spectrum does not expire until March 2027.
7 
8  Vodacom’s South African spectrum licences are renewed annually. As part of the migration to a new licensing regime the national regulator has issued Vodacom a service licence and a network licence which will permit 
Vodacom to offer mobile and fixed services. The service and network licences have a 20 year duration and will expire in 2028. Vodacom also holds licences to provide 2G and/or 3G services in the Democratic Republic 
of Congo, Lesotho, Mozambique and Tanzania.

India is comprised of 22 separate service area licences with a variety of expiry dates. 

9   The national regulator has issued provisional licences with the intention of converting these to full licences once the national regulator board has been reconvened.

Vodafone Group Plc Annual Report 2013Non-GAAP information

179

In the discussion of our reported financial position, operating results and cash flows, information is presented to provide readers with additional 
financial information that is regularly reviewed by management. However, this additional information presented is not uniformly defined by all 
companies including those in the Group’s industry. Accordingly, it may not be comparable with similarly titled measures and disclosures by other 
companies. Additionally, certain information presented is derived from amounts calculated in accordance with IFRS but is not itself an expressly 
permitted GAAP measure. Such non-GAAP measures should not be viewed in isolation or as an alternative to the equivalent GAAP measure.
EBITDA
EBITDA is operating profit excluding share in results of associates, depreciation and amortisation, gains/losses on the disposal of fixed assets, 
impairment losses and other operating income and expense. We use EBITDA, in conjunction with other GAAP and non-GAAP financial measures 
such as adjusted operating profit, operating profit and net profit, to assess our operating performance. We believe that EBITDA is an operating 
performance measure, not a liquidity measure, as it includes non-cash changes in working capital and is reviewed by the Chief Executive to assess 
internal performance in conjunction with EBITDA margin, which is an alternative sales margin figure. We believe it is both useful and necessary 
to report EBITDA as a performance measure as it enhances the comparability of profit across segments.

Because EBITDA does not take into account certain items that affect operations and performance, EBITDA has inherent limitations as a performance 
measure. To compensate for these limitations, we analyse EBITDA in conjunction with other GAAP and non-GAAP operating performance measures. 
EBITDA should not be considered in isolation or as a substitute for a GAAP measure of operating performance.

A reconciliation of EBITDA to the closest equivalent GAAP measure, operating profit, is provided in note A2 to the consolidated financial statements 
on page 138.
Group adjusted operating profit and adjusted earnings per share
Group adjusted operating profit excludes non-operating income of associates, impairment losses and other income and expense. Adjusted earnings 
per share also excludes certain foreign exchange rate differences, together with related tax effects. We believe that it is both useful and necessary 
to report these measures for the following reasons: 

 a these measures are used for internal performance reporting; 

 a these measures are used in setting director and management remuneration; and

 a they are useful in connection with discussion with the investment analyst community and debt rating agencies.

Reconciliations of adjusted operating profit and adjusted earnings per share to the respective closest equivalent GAAP measures, operating 
profit and basic earnings per share, are provided on pages 40 and in “Commentary on the consolidated income statement and statement 
of comprehensive income” on page 91, respectively.
Cash flow measures
In presenting and discussing our reported results, free cash flow and operating free cash flow are calculated and presented even though these 
measures are not recognised within IFRS. We believe that it is both useful and necessary to communicate free cash flow to investors and other 
interested parties, for the following reasons: 

 a free cash flow allows us and external parties to evaluate our liquidity and the cash generated by our operations. Free cash flow does not include 
payments for licences and spectrum included within intangible assets, items determined independently of the ongoing business, such as the 
level of dividends, and items which are deemed discretionary, such as cash flows relating to acquisitions and disposals or financing activities. 
In addition, it does not necessarily reflect the amounts which we have an obligation to incur. However, it does reflect the cash available for 
such discretionary activities, to strengthen the consolidated statement of financial position or to provide returns to shareholders in the form 
of dividends or share purchases;

 a free cash flow facilitates comparability of results with other companies although our measure of free cash flow may not be directly comparable 

to similarly titled measures used by other companies;

 a these measures are used by management for planning, reporting and incentive purposes; and

 a these measures are useful in connection with discussion with the investment analyst community and debt rating agencies.

A reconciliation of cash generated by operations, the closest equivalent GAAP measure, to operating free cash flow and free cash flow, is provided 
in the “Commentary on the consolidated statement of cash flows” on page 97.
Other
Certain of the statements within the section titled “Chief Executive’s review” on pages 14 to 17 contain forward-looking non-GAAP financial 
information for which at this time there is no comparable GAAP measure and which at this time cannot be quantitatively reconciled to comparable 
GAAP financial information.

Certain of the statements within the section titled “Guidance” on page 45 contain forward-looking non-GAAP financial information which at this 
time cannot be quantitatively reconciled to comparable GAAP financial information.
Organic growth
All amounts in this document marked with an “*” represent organic growth which presents performance on a comparable basis, both in terms 
of merger and acquisition activity and foreign exchange rates. We believe that “organic growth”, which is not intended to be a substitute for 
or superior to reported growth, provides useful and necessary information to investors and other interested parties for the following reasons: 

 a it provides additional information on underlying growth of the business without the effect of certain factors unrelated to the operating 

performance of the business;

 a it is used for internal performance analysis; and

 a it facilitates comparability of underlying growth with other companies, although the term “organic” is not a defined term under IFRS and may not, 

therefore, be comparable with similarly titled measures reported by other companies.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information180

Non-GAAP information (continued)

Reconciliation of organic growth to reported growth is shown where used, or in the table below:

 Organic
 change
 %

Other
activity1
pps

Foreign
exchange
pps

Reported
change
%

31 March 2013
Group
Service revenue
Revenue
Data revenue
Enterprise data revenue
Vodafone Global Enterprise revenue
Emerging markets service revenue
EBITDA
EBITDA margin
EBITDA margin excluding restructuring costs
Operating profit from controlled and jointly controlled operations
Adjusted operating profit
Northern and Central Europe
Service revenue excluding the impact of MTRs
Data revenue
Enterprise revenue
Germany – mobile service revenue
Germany – data revenue
Germany – enterprise revenue
UK – data revenue
Netherlands – service revenue
Turkey – service revenue
Percentage point reduction in EBITDA margin
Germany – percentage point reduction in EBITDA margin
UK – percentage point reduction in EBITDA margin
Other Northern and Central Europe – percentage point reduction in EBITDA margin
Southern Europe
Service revenue excluding the impact of MTRs
Data revenue
Italy – data revenue
Italy – fixed line revenue
Spain – data revenue
Spain – fixed line revenue
Greece – service revenue
Portugal – service revenue
Percentage point reduction in EBITDA margin
Italy – percentage point reduction in EBITDA margin
Spain – percentage point reduction in EBITDA margin
Other Southern Europe – percentage point reduction in EBITDA margin
Africa, Middle East and Asia Pacific
India – data revenue
South Africa – service revenue
South Africa – data revenue
Vodacom’s international operations excluding Vodacom Business Africa
Egypt – service revenue
Egypt – data revenue
Egypt – fixed line revenue
Ghana – service revenue
Qatar – service revenue
Percentage point increase in EBITDA margin
India – percentage point increase in EBITDA margin
Vodacom – percentage point increase in EBITDA margin
Egypt – percentage point increase in EBITDA margin
Other AMAP – percentage point increase in EBITDA margin 

(1.9)
(1.4)
13.8
10.0
5
8.4
(3.1)
(0.5)
(0.1)
(7.0)
9.3

1.6
14.4
0.8
1.3
13.6
3.0
4.2
(2.7)
17.3
(0.7)
(1.3)
(0.5)
(0.3)

(8.4)
9.7
4.4
(6.8)
16.5
(2.9)
(13.4)
(8.2)
(2.2)
(4.3)
(0.7)
(0.4)

19.8
(0.3)
16.1
23.3
3.7
29.6
29.0
24.2
29.8
1.7
3.3
1.6
1.4
0.1

3.0
2.8
(0.4)
0.5
–
(0.3)
0.7
(0.6)
(0.6)
(3.9)
(2.3)

7.1
–
–
(0.1)
–
–
–
(0.2)
(1.8)
(1.1)
0.1
–
(2.7)

(0.1)
–
–
–
–
–
(0.4)
(0.2)
–
0.1
(0.2)
–

–
–
–
–
–
–
–
–
–
(0.2)
(1.0)
0.9
–
(0.4)

(5.6)
(5.6)
(5.9)
(4.9)
(4)
(9.2)
(5.9)
(0.2)
(0.2)
(5.6)
(3.3)

(4.1)
(4.3)
(3.9)
(5.6)
(6.0)
(5.6)
–
(5.4)
(3.1)
(0.1)
–
–
(0.1)

(5.0)
(5.8)
(5.7)
(5.1)
(6.1)
(5.0)
(5.0)
(5.2)
(0.1)
(0.1)
–
(0.2)

(13.5)
(11.8)
(13.8)
(1.0)
(3.0)
(4.2)
(2.9)
(18.9)
1.7
(0.2)
0.1
(0.4)
–
0.1

(4.5)
(4.2)
7.5
5.6
1
(1.1)
(8.3)
(1.3)
(0.9)
(16.5)
3.7

4.6
10.1
(3.1)
(4.4)
7.6
(2.6)
4.2
(8.3)
12.4
(1.9)
(1.2)
(0.5)
(3.1)

(13.5)
3.9
(1.3)
(11.9)
10.4
(7.9)
(18.8)
(13.6)
(2.3)
(4.3)
(0.9)
(0.6)

6.3
(12.1)
2.3
22.3
0.7
25.4
26.1
5.3
31.5
1.3
2.4
2.1
1.4
(0.2)

Vodafone Group Plc Annual Report 2013Verizon Wireless
Service revenue
Revenue
EBITDA
Group’s share of result of VZW

31 March 2012
Group
Service revenue
Revenue
Service revenue for the quarter ended 31 March 2012
EBITDA
Adjusted operating profit
Northern and Central Europe
Germany – data revenue
Germany – enterprise revenue
UK – data revenue
Netherlands – service revenue
Turkey – service revenue
UK – percentage point increase in EBITDA margin
Southern Europe
Italy – data revenue
Italy – enterprise revenue
Spain – data revenue
Spain – fixed line revenue
Italy – percentage point reduction in EBITDA margin
Spain – percentage point reduction in EBITDA margin
Africa, Middle East and Asia Pacific
India – data revenue
South Africa – service revenue
South Africa – data revenue
Vodacom’s international operations excluding Gateway and Vodacom Business Africa
Australia – service revenue
Egypt – service revenue
Ghana – service revenue
Qatar – service revenue
Safaricom – service revenue
India – percentage point increase in EBITDA margin
Other AMAP – percentage point reduction in EBITDA margin 
Verizon Wireless2
Service revenue
Revenue
EBITDA
Group’s share of result of VZW

31 March 2011
Group
Service revenue

181

Other
activity1
pps

Foreign
exchange
pps

Reported
change
%

–
–
0.1
–

(0.4)
(0.3)
(0.9)
(0.3)
(4.4)

–
–
–
(0.1)
(1.1)
–

–
–
–
–
0.1
–

–
–
–
–
–
–
–
–
–
(0.1)
(0.1)

(0.1)
–
(0.1)
(0.1)

1.1
1.0
1.2
1.4

(0.8)
(0.7)
(3.0)
(0.4)
(0.5)

1.6
1.6
–
1.6
(17.8)
–

1.6
1.6
1.9
1.6
–
0.1

(10.8)
(6.1)
(7.9)
(3.5)
7.2
(6.8)
(14.1)
(2.8)
(13.2)
–
(0.4)

(2.6)
(2.7)
(2.7)
(2.7)

9.2
8.8
14.9
31.9

0.3
1.2
(1.6)
(1.3)
(2.4)

22.9
7.2
14.5
3.6
6.2
0.6

18.4
6.7
20.3
8.9
(1.8)
(5.4)

40.5
(1.7)
16.4
28.4
(1.6)
(5.4)
15.1
24.3
0.4
0.7
(2.7)

4.6
7.9
5.1
6.5

 Organic
 change
 %

8.1
7.8
13.6
30.5

1.5
2.2
2.3
(0.6)
2.5

21.3
5.6
14.5
2.1
25.1
0.6

16.8
5.1
18.4
7.3
(1.9)
(5.5)

51.3
4.4
24.3
31.9
(8.8)
1.4
29.2
27.1
13.6
0.8
(2.2)

7.3
10.6
7.9
9.3

2.1

0.9

(0.6)

2.4

Notes:
1 

“Other activity” includes the impact of M&A activity, the revision to intra-group roaming charges from 1 October 2011, and the impact of Indus Towers revising its accounting for energy cost recharges. Refer to “Organic 
growth” on page 188 for further detail.

2  Organic growth rates include the impact of a non-cash revenue adjustment which was recorded to properly defer previously recognised data revenue that will be earned and recognised in future periods. Excluding this the 

equivalent growth rates for service revenue, revenue, adjusted EBITDA and the Group’s share of result in VZW would have been 6.8%*, 10.1%*, 6.7%* and 7.5%* respectively.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information182

Form 20-F cross reference guide

The information in this document that is referenced in the following table is included in our annual report on Form 20-F for 2013 filed with the SEC 
(the “2013 Form 20-F”). The information in this document may be updated or supplemented at the time of filing with the SEC or later amended 
if necessary. No other information in this document is included in the 2013 Form 20-F or incorporated by reference into any filings by us under 
the Securities Act. Please see “Documents on display” on page 171 for information on how to access the 2013 Form 20-F as filed with the SEC. 
The 2013 Form 20-F has not been approved or disapproved by the SEC nor has the SEC passed judgement upon the adequacy or accuracy of the 
2013 Form 20-F.

Item
1

2
3

4

Form 20-F caption
Identity of directors, senior management  
and advisers
Offer statistics and expected timetable
Key information
3A Selected financial data

3B Capitalisation and indebtedness
3C Reasons for the offer and use of proceeds
3D Risk factors
Information on the Company
4A History and development of the company

4B Business overview

4C Organisational structure 

4D Property, plant and equipment

4A

Unresolved staff comments

Location in this document

Not applicable
Not applicable

Selected financial data
Shareholder information – Inflation and foreign  

currency translation

Not applicable
Not applicable 
Principal risk factors and uncertainties

History and development
Contact details
Financial highlights
Maximising our reach
An eventful year
Adapting in a dynamic market
Simple, but thorough
Key performance indicators
Industry trends
How we do business
Strategy: Consumer 2015
Strategy: Enterprise 2015
Strategy: Network 2015
Strategy: Operations 2015
Operating results
Prior year operating results
Regulation
Note A8 “Principal subsidiaries”
Note 14 “Investments in joint ventures”
Note 15 “Investments in associates”
Note 16 “Other investments”
How we do business
Commentary on the consolidated statement 
of financial position
Sustainable business
None

Page

–
–

189

168
–
–
46 to 49

174
Back cover
3
4 and 5
6 and 7
8 and 9
10 and 11
18 and 19
20 and 21
22 and 23
24 to 27
28 and 29
30 and 31
32 and 33
40 to 44
151 to 155
175 to 178
149
116
117
117 to 118
22 and 23

93
36 and 37
–

Vodafone Group Plc Annual Report 2013 
183

Item
5

Form 20-F caption
Operating and financial review and prospects
5A Operating results

Location in this document

5B Liquidity and capital resources

5C  Research and development,  
patents and licences, etc 

5D Trend information

5E Off-balance sheet arrangements

6

7

8

9

5F Tabular disclosure of contractual obligations

5G Safe harbor
Directors, senior management and employees
6A Directors and senior management
6B Compensation
6C Board practices

6D Employees

6E Share ownership

Major shareholders and related party transactions
7A Major shareholders
7B Related party transactions

7C Interests of experts and counsel
Financial information
8A  Consolidated statements and  
other financial information

8B Significant changes
The offer and listing
9A Offer and listing details
9B Plan of distribution
9C Markets
9D Selling shareholders
9E Dilution
9F Expenses of the issue

Operating results
Prior year operating results
Note 24 “Borrowings”
Shareholder information – Inflation and foreign currency 

translation

Regulation
Commentary on the consolidated statement of cash flows
Note A6 “Capital and financial risk management” 
Liquidity and capital resources
Note 24 “Borrowings”
Strategy: Consumer 2015
Strategy: Enterprise 2015
Strategy: Network 2015
Strategy: Operations 2015
Note 3 “Operating profit”
Regulation – Licences
Chief Executive’s review
Industry trends
Liquidity and capital resources – Off-balance sheet 
arrangements
Note 20 “Commitments”
Note 21 “Contingent liabilities”
Commentary on the consolidated statement of financial 
position – Contractual obligations and contingencies

Forward-looking statements

Board of directors and Group management 
Directors’ remuneration
Corporate governance
Directors’ remuneration
Board of directors and Group management
Our people
Note 5 “Employees”
Directors’ remuneration 
Note A4 “Share-based payments”

Shareholder information – Major shareholders
Directors’ remuneration
Note 21 “Contingent liabilities” 
Note A7 “Related party transactions” 
Not applicable

Financials1
Audit report on the consolidated financial statements
Note 21 “Contingent liabilities”
Not applicable

Shareholder information – Share price history
Not applicable
Shareholder information – Markets
Not applicable
Not applicable
Not applicable

Page

40 to 44 
and 90 to 91
151 to 155
124 to 128

168
175 to 178
97
144 to 147
155 to 158
124 to 128
24 to 27
28 and 29
30 and 31
32 and 33
100
178
14 to 17
20 and 21

158
121
121 to 123

93
185 and 186

52 to 54
67 to 82
55 to 66
67 to 82
52 to 54
34 and 35
102
67 to 82
140 and 141

168
67 to 82
121 to 123
148
–

90 to 150
88 to 89
121 to 123
–

167 and 168
–
168
–
–
–

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information184

Form 20-F cross reference guide (continued)

Item
10

Form 20-F caption
Additional information
10A Share capital
10B Memorandum and articles of association

10C Material contracts
10D Exchange controls
10E Taxation
10F Dividends and paying agents
10G Statement by experts
10H Documents on display
10I Subsidiary information
Quantitative and qualitative disclosures about  
market risk
Description of securities other than equity  
securities
12A Debt securities
12B Warrants and rights
12C Other securities
12D American depositary shares
Defaults, dividend arrearages and delinquencies
Material modifications to the rights of security  
holders and use of proceeds
Controls and procedures

16A Audit Committee financial expert
16B Code of ethics
16C Principal accountant fees and services

16D  Exemptions from the listing standards for audit 

committees

16E  Purchase of equity securities by the issuer and  

affiliated purchasers

16F Change in registrant’s certifying accountant
16G Corporate governance
16H Mine safety disclosure 
Financial statements
Financial statements
Exhibits

11

12

13
14

15

16

17
18
19

Location in this document

Not applicable
Shareholder information – Articles of association and 

applicable English law

Shareholder information – Material contracts
Shareholder information – Exchange controls
Shareholder information – Taxation
Not applicable
Not applicable
Shareholder information – Documents on display
Not applicable

Note A6 “Capital and financial risk management”

Not applicable
Not applicable
Not applicable
Filed with the SEC
Not applicable

Not applicable
Corporate governance 
Directors’ statement of responsibility – Management’s report 

on internal control over financial reporting

Audit report on internal control over financial reporting
Corporate governance – Board committees
Corporate governance – US listing requirements
Note 3 “Operating profit”
Corporate governance – Audit and Risk Committee – 

External audit

Not applicable
Commentary on the consolidated statement of changes 

in equity – Purchase of own shares

Liquidity and capital resources – Share buyback programmes 
Not applicable
Corporate governance – US listing requirements
Not applicable
Not applicable
Financials1
Filed with the SEC

Page

–

168 to 171
171
171
171 to 173
–
–
171
–

144 to 147

–
–
–
–
–

–
55 to 66

84
85
59 to 63
66
100

62

–

95
156
–
66
–
–
90 to 150
–

Note:
1  The Company financial statements, and the audit report and notes relating thereto, on pages 159 to 165 should not be considered to form part of the Company’s annual report on Form 20-F.

Vodafone Group Plc Annual Report 2013Forward-looking statements

This document contains “forward-looking statements” within the 
meaning of the US Private Securities Litigation Reform Act of 1995 
with respect to the Group’s financial condition, results of operations 
and businesses and certain of the Group’s plans and objectives.

In particular, such forward-looking statements include statements 
with respect to:

 a the Group’s expectations regarding its financial and operating 
performance, including statements contained within the Chief 
Executive’s review on pages 14 to 17, statements regarding the 
Group’s future dividends and the guidance statement for the 2014 
financial year and the free cash flow guidance on page 45 of this 
document, the performance of joint ventures, associates, including 
VZW, other investments and newly acquired businesses including 
CWW and TelstraClear, and expectations regarding Vodafone 2015;

 a intentions and expectations regarding the development of products, 
services and initiatives introduced by, or together with, Vodafone 
or by third parties, including new mobile technologies, such as the 
introduction of 4G, the Vodafone M-Pesa money transfer service, 
M2M connections, Vodafone Red, cloud hosting, tablets and 
an increase in download speeds and 3G services;

 a expectations regarding the global economy and the Group’s 
operating environment and market position, including future 
market conditions, growth in the number of worldwide mobile 
phone users and other trends, including increased mobile data 
usage and increased mobile penetration in emerging markets;

 a revenue and growth expected from the Group’s enterprise and total 
communications strategy, including data revenue growth, and its 
expectations with respect to long-term shareholder value growth;

 a mobile penetration and coverage rates, mobile termination rate cuts, 
the Group’s ability to acquire spectrum, expected growth prospects 
in the Northern and Central Europe, Southern Europe and AMAP 
regions and growth in customers and usage generally, and plans 
for sustained investment in high speed data networks and the 
anticipated Group standardisation and simplification programme;

 a anticipated benefits to the Group from cost efficiency programmes;

 a possible future acquisitions, including increases in ownership 

in existing investments, the timely completion of pending acquisition 
transactions and pending offers for investments, including licence 
and spectrum acquisitions, and the expected funding required 
to complete such acquisitions or investments;

 a expectations regarding the Group’s future revenue, operating profit, 

EBITDA, EBITDA margin, free cash flow, depreciation and amortisation 
charges, foreign exchange rates, tax rates and capital expenditure;

185

 a expectations regarding the Group’s access to adequate funding for 
its working capital requirements and share buyback programmes, 
and the Group’s future dividends or its existing investments; and

 a the impact of regulatory and legal proceedings involving the Group 

and of scheduled or potential regulatory changes.

Forward-looking statements are sometimes, but not always, identified 
by their use of a date in the future or such words as “will”, “anticipates”, 
“aims”, “could”, “may”, “should”, “expects”, “believes”, “intends”, “plans” 
or “targets”. By their nature, forward-looking statements are inherently 
predictive, speculative and involve risk and uncertainty because they 
relate to events and depend on circumstances that will occur in the 
future. There are a number of factors that could cause actual results 
and developments to differ materially from those expressed or implied 
by these forward-looking statements. These factors include, but are not 
limited to, the following:

 a general economic and political conditions in the jurisdictions in which 
the Group operates and changes to the associated legal, regulatory 
and tax environments;

 a increased competition, from both existing competitors and new 
market entrants, including mobile virtual network operators;

 a levels of investment in network capacity and the Group’s ability 
to deploy new technologies, products and services in a timely 
manner, particularly data content and services;

 a rapid changes to existing products and services and the inability 
of new products and services to perform in accordance with 
expectations, including as a result of third party or vendor 
marketing efforts;

 a the ability of the Group to integrate new technologies, products and 
services with existing networks, technologies, products and services;

 a the Group’s ability to generate and grow revenue from both voice and 

non-voice services and achieve expected cost savings;

 a a lower than expected impact of new or existing products, services 
or technologies on the Group’s future revenue, cost structure and 
capital expenditure outlays;

 a slower than expected customer growth, reduced customer 
retention, reductions or changes in customer spending and 
increased pricing pressure;

 a the Group’s ability to expand its spectrum position, win 3G and 4G 
allocations and realise expected synergies and benefits associated 
with 3G and 4G; 

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information 
Furthermore, a review of the reasons why actual results and 
developments may differ materially from the expectations disclosed 
or implied within forward-looking statements can be found under 
“Principal risk factors and uncertainties” on pages 46 to 49 of this 
document. All subsequent written or oral forward-looking statements 
attributable to the Company or any member of the Group or any 
persons acting on their behalf are expressly qualified in their entirety 
by the factors referred to above. No assurances can be given that the 
forward-looking statements in this document will be realised. Subject 
to compliance with applicable law and regulations, Vodafone does 
not intend to update these forward-looking statements and does not 
undertake any obligation to do so.

186

Forward-looking statements (continued)

 a the Group’s ability to secure the timely delivery of high quality, 
reliable handsets, network equipment and other key products 
from suppliers;

 a loss of suppliers, disruption of supply chains and greater than 

anticipated prices of new mobile handsets;

 a changes in the costs to the Group of, or the rates the Group may 

charge for, terminations and roaming minutes;

 a the impact of a failure or significant interruption to the 

Group’s telecommunications, networks, IT systems or data 
protection systems;

 a the Group’s ability to realise expected benefits from acquisitions, 
partnerships, joint ventures, franchises, brand licences, platform 
sharing or other arrangements with third parties, particularly those 
related to the development of data and internet services;

 a acquisitions and divestments of Group businesses and assets and 
the pursuit of new, unexpected strategic opportunities which may 
have a negative impact on the Group’s financial condition and 
results of operations;

 a the Group’s ability to integrate acquired business or assets and the 
imposition of any unfavourable conditions, regulatory or otherwise, 
on any pending or future acquisitions or dispositions; 

 a the extent of any future write-downs or impairment charges 

on the Group’s assets, or restructuring charges incurred as a result 
of an acquisition or disposition;

 a developments in the Group’s financial condition, earnings and 
distributable funds and other factors that the Board takes into 
account in determining the level of dividends;

 a the Group’s ability to satisfy working capital requirements through 

borrowing in capital markets, bank facilities and operations;

 a changes in foreign exchange rates, including particularly the 
exchange rate of pound sterling to the euro and the US dollar;

 a changes in the regulatory framework in which the Group operates, 
including the commencement of legal or regulatory action seeking 
to regulate the Group’s permitted charging rates;

 a the impact of legal or other proceedings against the Group or other 

companies in the communications industry; and

 a changes in statutory tax rates and profit mix, the Group’s ability 
to resolve open tax issues and the timing and amount of any 
payments in respect of tax liabilities.

Vodafone Group Plc Annual Report 2013187

Definition of terms

2G 

3G
4G/LTE
Acquisition costs
ADR

ADS

AGM
AMAP
AOP

Applications (‘apps’)

ARPU
Capital expenditure (‘capex’)

CDMA
Churn
Cloud

2G networks are operated using global system for mobile (‘GSM’) technology which offer services such 
as voice, text messaging and basic data. In addition, all the Group’s controlled networks support general 
packet radio services (‘GPRS’), often referred to as 2.5G. GPRS allows mobile devices to access IP based data 
services such as the internet and email. 
A cellular technology based on wide band CDMA delivering voice and faster data services.
4G or long-term evolution (‘LTE’) technology offers even faster data transfer speeds than 3G/HSPA.
The total of connection fees, trade commissions and equipment costs relating to new customer connections.
American depositary receipts is a mechanism designed to facilitate trading in shares of non-US companies 
in the US stock markets. The main purpose is to create an instrument which can easily be settled through 
US stock market clearing systems.
American depositary shares are shares evidenced by American depositary receipts. ADSs are issued 
by a depositary bank and represent one or more shares of a non-US issuer held by the depositary bank. 
The main purpose of ADSs is to facilitate trading in shares of non-US companies in the US markets and, 
accordingly, ADRs which evidence ADSs are in a form suitable for holding in US clearing systems.
Annual general meeting.
The Group’s region: Africa, Middle East and Asia Pacific.
Adjusted operating profit. Group adjusted operating profit excludes non-operating income of associates, 
impairment losses, and other income and expense.
Apps are software applications usually designed to run on a smartphone or tablet device and provide 
a convenient means for the user to perform certain tasks. They cover a wide range of activities including banking, 
ticket purchasing, travel arrangements, social networking and games. For example, the My Vodafone app lets 
customers check their bill totals on their smartphone and see the minutes, texts and data allowance remaining.
Average revenue per user.
This measure includes the aggregate of capitalised property, plant and equipment additions and capitalised 
software costs. 
This is a channel access method used by various radio communication technologies.
Total gross customer disconnections in the period divided by the average total customers in the period.
This means the customer has little or no equipment at their premises and all the equipment and capability 
is run from the Vodafone network instead. This removes the need for customers to make capital investments 
and instead they have an operating cost model with a recurring monthly fee.

Controlled and jointly controlled Controlled and jointly controlled measures include 100% for the Group’s mobile operating subsidiaries and 

Customer costs

Depreciation and other 
amortisation

Direct costs
Enterprise
EBITDA

Emerging markets
Fixed broadband customer

FRC
Free cash flow

FCA
HSPA+

Impairment
Interconnect costs

ICT
IP
M2M

the Group’s proportionate share for joint ventures. 
Customer costs include acquisition costs, being the total of connection fees, trade commissions and 
equipment costs relating to new customer connections, and retention costs, being the total of trade 
commissions, loyalty scheme and equipment costs relating to customer retention and upgrades, as well 
as expenses related to ongoing commissions.
The accounting charge that allocates the cost of a tangible or intangible asset to the income statement 
over its useful life. This measure includes the profit or loss on disposal of property, plant and equipment and 
computer software.
Direct costs include interconnect costs and other direct costs of providing services.
The Group’s business customer segment.
Operating profit excluding share in results of associates, depreciation and amortisation, gains/losses on the 
disposal of fixed assets, impairment losses and other operating income and expense.
Vodafone entities are India, Vodacom, Egypt, Turkey, Ghana, Qatar and Fiji. 
A fixed broadband customer is defined as a customer with a connection or access point to a fixed line 
data network. 
Financial Reporting Council.
Operating free cash flow after cash flows in relation to taxation, interest, dividends received from associates 
and investments and dividends paid to non-controlling shareholders in subsidiaries but before licence 
and spectrum payments. For the year ended 31 March 2013 other items excluded the income dividend 
received from VZW in December 2012 and payments in respect of a tax case settlement. For the year ended 
31 March 2012 payments in respect of a tax case settlement, tax relating to the disposal of our 24.4% interest 
in Polkomtel, the income dividend received from VZW in January 2012 and the return of the court deposit 
made in respect of the India tax case are also excluded. 
Financial Conduct Authority (previously Financial Services Authority).
An evolution of high speed packet access (‘HSPA’) or third generation (‘3G’) technology that enhances the 
existing 3G network with higher speeds for the end user.
A downward revaluation of an asset.
A charge paid by Vodafone to other fixed line or mobile operators when a Vodafone customer calls 
a customer connected to a different network.
Information and communications technology.
Internet protocol (‘IP’) is the format in which data is sent from one computer to another on the internet.
Machine-to-machine. M2M communications, or telemetry, enable devices to communicate with one another 
via built-in mobile SIM cards.

Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional information188

Definition of terms (continued)

Mark-to-market

Mobile broadband
Mobile customer

Mobile internet

Mobile termination rate (‘MTR’)

MVNO

Net debt

Net promoter score (‘NPS’)
Operating expenses

Operating free cash flow

Organic growth

Partner markets

Penetration

Petabyte
Pps
Reported growth
RAN

Retention costs

Roaming
Service revenue

Smartphone devices
Smartphone penetration
SME
SoHo
Spectrum
Supranational

Tablets

VZW
VZW income dividends

VZW tax distributions

Mark-to-market or fair value accounting refers to accounting for the value of an asset or liability based on the 
current market price of the asset or liability.
Also known as mobile internet (see below).
A mobile customer is defined as a subscriber identity module (‘SIM’), or in territories where SIMs do not 
exist, a unique mobile telephone number, which has access to the network for any purpose, including data 
only usage, except telemetric applications. Telemetric applications include, but are not limited to, asset and 
equipment tracking, mobile payment and billing functionality, e.g. vending machines and meter readings, 
and include voice enabled customers whose usage is limited to a central service operation, e.g. emergency 
response applications in vehicles.
Mobile internet allows internet access anytime, anywhere through a browser or a native application using any 
portable or mobile device such as smartphone, tablet, laptop connected to a wireless network.
A per minute charge paid by a telecommunications network operator when a customer makes a call 
to another mobile or fixed line network operator.
Mobile virtual network operators, companies that provide mobile phone services but do not have their own 
licence of spectrum or the infrastructure required to operate a network.
Long-term borrowings, short-term borrowings and mark-to-market adjustments on financing instruments 
less cash and cash equivalents.
Net promoter score is a customer loyalty metric used to monitor customer satisfaction.
Operating expenses comprise primarily of network and IT related expenditure, support costs from HR and 
finance and certain intercompany items.
Cash generated from operations after cash payments for capital expenditure (excludes capital licence and 
spectrum payments) and cash receipts from the disposal of intangible assets and property, plant and equipment.
All amounts marked with an “*” represent organic growth which presents performance on a comparable basis, 
both in terms of merger and acquisition activity and movements in foreign exchange rates. From 1 October 
2011 the Group revised its intra-group roaming charges. Whilst neutral to Group revenue and profitability, 
these changes have had an impact on reported service revenue by country and regionally since 1 October 
2011. Whilst prior period reported revenue has not been restated, to ensure comparability in organic growth 
rates, country and regional revenue in the prior financial year have been recalculated based on the new pricing 
structure to form the basis for our organic calculations. During the 2013 financial year, Indus Towers (reported 
within the India segment) revised its accounting for energy cost recharges to operators from a net to a gross 
basis, to reflect revised energy supply terms. The impact of this upward revenue adjustment has been excluded 
from reported organic growth rates. The adjustment has no profit impact.
Markets in which the Group has entered into a partner agreement with a local mobile operator enabling 
a range of Vodafone’s global products and services to be marketed in that operator’s territory and extending 
Vodafone’s reach into such markets.
Number of SIMs in a country as a percentage of the country’s population. Penetration can be in excess 
of 100% due to customers’ owning more than one SIM.
A petabyte is a measure of data usage. One petabyte is a million gigabytes.
Percentage points.
Reported growth is based on amounts reported in pound sterling as determined under IFRS.
Radio access network is the part of a mobile telecommunications system which provides cellular coverage 
to mobile phones via a radio interface, managed by thousands of base stations installed on towers and 
rooftops across the coverage area, and linked to the core nodes through a backhaul infrastructure which can 
be owned, leased or a mix of both.
The total of trade commissions, loyalty scheme and equipment costs relating to customer retention 
and upgrade.
Allows customers to make calls on other operators’ mobile networks while travelling abroad.
Service revenue comprises all revenue related to the provision of ongoing services including, but not limited 
to, monthly access charges, airtime usage, roaming, incoming and outgoing network usage by non-Vodafone 
customers and interconnect charges for incoming calls.
A smartphone is a mobile phone offering advanced capabilities including access to email and the internet.
The number of smartphone devices divided by the number of registered SIMs, excluding data only SIMs.
Small to medium-sized enterprises.
Small-office home-office.
The radio frequency bands and channels assigned for telecommunication services.
An international organisation, or union, whereby member states go beyond national boundaries or interests 
to share in the decision-making and vote on issues pertaining to the wider grouping.
A tablet is a slate shaped, mobile or portable casual computing device equipped with a finger operated 
touchscreen or stylus, for example, the Apple iPad.
Verizon Wireless, the Group’s associate in the US.
Distributions (other than tax distributions) by Verizon Wireless as agreed from time to time by the Board 
of Verizon Wireless.
Specific distributions made by the Cellco Partnership to its partners based on the taxable income 
of Verizon Wireless. 

Vodafone Group Plc Annual Report 2013Selected financial data

At/for the year ended 31 March
Consolidated income statement data (£m)
Revenue
Operating profit
Profit before taxation
Profit for the financial year

Consolidated statement of financial position data (£m)
Total assets
Total equity
Total equity shareholders’ funds

Earnings per share1
Weighted average number of shares (millions)
– Basic 
– Diluted

Basic earnings per ordinary share 
Diluted earnings per ordinary share

Cash dividends1 2
Amount per ordinary share (pence)
Amount per ADS (pence)
Amount per ordinary share (US cents)
Amount per ADS (US cents)

Other data
Ratio of earnings to fixed charges3

189

2013

2012

 2011

2010

2009

44,445
4,728
3,255
673

46,417
11,187
9,549
7,003

45,884
5,596
9,498
7,870

44,472
9,480
8,674
8,618

41,017
5,857
4,189
3,080

142,698
72,488
71,477

139,576
78,202
76,935

151,220 156,985 152,699
84,777
90,810
87,561
86,162
90,381
87,555

49,190
49,434

0.87p
0.87p

10.19p
101.9p
15.49c
154.9c

50,644
50,958

13.74p
13.65p

13.52p
135.2p
21.63c
216.3c

52,408
52,748

15.20p
15.11p

8.90p
89.0p
14.33c
143.3c

52,595
52,849

16.44p
16.36p

8.31p
83.1p
12.62c
126.2c

52,737
52,969

5.84p
5.81p

7.77p
77.7p
11.11c
111.1c

1.6

4.3

5.7

3.6

1.2

Notes: 
1  See note 8 to the consolidated financial statements, “Earnings per share”. Earnings and dividends per ADS is calculated by multiplying earnings per ordinary share by ten, the number of ordinary shares per ADS. Dividend per 

ADS is calculated on the same basis.

2  The final dividend for the year ended 31 March 2013 was proposed by the directors on 21 May 2013 and is payable on 7 August 2013 to holders of record as of 12 June 2013. The total dividends have been translated into 

US dollars at 31 March 2013 for purposes of the above disclosure but the dividends are payable in US dollars under the terms of the ADS depositary agreement.

3  For the purposes of calculating these ratios, earnings consist of profit before tax adjusted for fixed charges, dividend income from associates, share of profits and losses from associates, interest capitalised, interest amortised 

and profits and losses on ordinary activities before taxation from discontinued operations. Fixed charges comprise one-third of payments under operating leases, representing the estimated interest element of these 
payments, interest payable and similar charges, interest capitalised and preferred share dividends.

Vodafone, the Vodafone logo, Vodacom, M-Pesa,  
the 4G logo, Vodafone 2015, Vodafone One Net, 
Vodafone Red, Vodafone Relax, Vodafone Cloud, 
Vodafone SmartPass, Vodafone Mobile Wallet, 
Justtextgiving by Vodafone and The Vodafone Way are 
trade marks of the Vodafone Group. Moyo and Mobile 
for Good are trade marks of the Vodafone Foundation. 
Other product and company names mentioned herein 
may be the trade marks of their respective owners.

The content of our website (vodafone.com) should not 
be considered to form part of this annual report or our 
annual report on Form 20-F.

Text printed on amadeus 75 silk which is made from 
75% de-inked post-consumer waste and 25% virgin 
fibre. The cover is on amadeus 100 silk, made entirely 
from de-inked post-consumer waste. Both products 
are Forest Stewardship Council (‘FSC’) certified 
and produced using elemental chlorine free (‘ECF’) 
bleaching. The manufacturing mill also holds ISO 14001 
accreditation for environmental management.

© Vodafone Group 2013

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Vodafone Group Plc Annual Report 2013OverviewBusiness  reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc 
Annual Report for the year ended 31 March 2013

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Vodafone Group Plc

Registered Office: 
Vodafone House 
The Connection 
Newbury 
Berkshire  
RG14 2FN 
England

Registered in England No. 1833679

Telephone: +44 (0) 1635 33251 
Fax: +44 (0) 1635 238080
vodafone.com

Contact details:

Registrars shareholder helpline  
Telephone: +44 (0) 870 702 0198 
(In Ireland): +353 (0) 818 300 999

Investor Relations 
Email: ir@vodafone.co.uk 
Website: vodafone.com/investor

Media Relations 
Telephone: +44 (0) 1635 664444 
Email: groupmediarelations@vodafone.com 
Website: vodafone.com/media

Sustainability 
Email: sustainability@vodafone.com 
Website: vodafone.com/sustainability

Access our online Annual Report at:
vodafone.com/ar2013