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Vodafone
Annual Report 2014

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FY2014 Annual Report · Vodafone
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Empowering 
everybody to  
be confidently 
connected

Vodafone Group Plc 
Annual Report 2014

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Vodafone Group Plc

Registered Office: 
Vodafone House 
The Connection 
Newbury 
Berkshire  
RG14 2FN 
England

Registered in England No. 1833679

Telephone: +44 (0) 1635 33251 
Fax: +44 (0) 1635 238080
vodafone.com

Contact details:

Shareholder helpline  
Telephone: +44 (0) 870 702 0198 
(In Ireland): +353 (0) 818 300 999

Investor Relations 
ir@vodafone.co.uk 
vodafone.com/investor

Media Relations 
vodafone.com/media/contact

Sustainability 
sustainability@vodafone.com 
vodafone.com/sustainability

Access our online Annual Report at:
vodafone.com/ar2014

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Inside this year’s report

Overview
In this section: 
An introduction to the report  
covering who we are, the Chairman’s  
reflections on the year, notable events, 
and a snapshot of where and how 
we do business.

1   About us
2   Chairman’s statement
3  
Financial highlights
4   Our year
8   Where we do business
10   How we do business

Strategy review
In this section: 
A summary of the changing landscape 
we operate in, and how that has shaped 
our strategy and financial position. 
Plus a review of performance against 
our goals and our approach to running 
a sustainable business. 

Performance
In this section: 
Commentary on operating 
performance for the Group, the key 
operating segments – Europe and 
AMAP (Africa, Middle East and Asia 
Pacific), and a summary of key risks. 

12   Chief Executive’s review
14   Crystallising value from Verizon Wireless
16   Key performance indicators
18   Market overview

21   Our strategy 

22   Consumer Europe 
24   Unified Communications 
26   Consumer Emerging Markets 
28   Enterprise 
30   Network 
32   Operations
34   Sustainable business
36   Our people

38   Chief Financial Officer’s review 
40   Operating results
46   Risk summary

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Governance
In this section: 
The governance framework, including the 
role and effectiveness of the Board and the 
alignment of the interests of management 
with long-term value creation.

49   Chairman’s overview
50  

 Board of directors and 
Group management

54   Corporate governance
69   Directors’ remuneration
86   Directors’ report

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Financials
In this section: 
The statutory financial statements of both 
the Group and the Company and associated 
audit report.

87   Contents
88   Directors’ statement of responsibility
 Audit report on internal control over 
90  
financial reporting
 Audit report on the consolidated and 
parent company financial statements

91  

96  

 Consolidated financial statements  
and financial commentary
176  Company financial statements

Additional information
In this section: 
Find out about our shares, history and 
development, regulatory matters impacting 
our business, an assessment of potential 
risks to the Company, and other statutory 
financial information.

182  Shareholder information
190  History and development
191  Regulation
196  Principal risk factors and uncertainties
201  Non-GAAP information
206  Form 20-F cross reference guide

209  Forward-looking statements
211  Definition of terms
213  Selected financial data

Unless otherwise stated references to “year” or “2014” mean the financial year ended 31 March 2014, to “2013” or “previous year” mean the financial year ended 
31 March 2013, and to the “fourth quarter” or “Q4” are to the quarter ended 31 March 2014. For other references please refer to page 45.

All amounts marked with an “*” represent organic growth, which excludes the impact of foreign currency movements, acquisitions and disposals and certain 
other items, see definition on page 212. Definitions of terms used throughout the report can be found on pages 211 and 212.

The terms “Vodafone”, the “Group”, “we”, “our” and “us” refer to the Company and, as applicable, its subsidiaries and/or interests in joint ventures and associates.

Website references are for information only and do not constitute part of this annual report.

This report is dated 20 May 2014.

Vodafone Group Plc Annual Report 2014 
 
 
 
 
 
 
 
 
 
 
 
 
About us

We’ve come a long way since making the first ever 
mobile call in the UK on 1 January 1985. In 30 years, 
a small mobile operator in Newbury has grown 
into a global business and one of the most valuable 
telecoms brands in the world. We now have mobile 
operations in 27 countries and partner with mobile 
networks in 48 more. Today, we have 434 million 
mobile customers around the world. And because 
we now do more than just mobile, we’re able to provide 
fixed broadband services in 17 markets, and 9 million 
customers use us for their fixed broadband needs.

Our core purpose is to empower our customers 
to be confidently connected – whether at home, 
during the daily commute, in the office, or abroad – 
wherever and however they choose. We want everyone 
to be confidently connected to their friends, families, 
and customers, and to always have access to the 
content and information they choose.

We’re aiming to differentiate ourselves from our 
competitors, by having the best network, providing 
the best customer experience and having the best 
integrated worry-free solutions.

01

While we expect these actions to improve our 
business performance over time, we recognise that 
financial results alone are not enough. A commitment 
to improve our social impact and behave ethically 
and responsibly at all times is integral to ensuring the 
long-term sustainability of our businesses.

Our business is constantly evolving to adapt to changes 
in customer behaviour, technology, regulation and 
the competitive landscape. Our strategy is our 
response to these changes, while ensuring we operate 
in a responsible way.

As you’ll see in this year’s report, 
we are making great strides 
towards our strategic goals, 
as we begin to realise our vision 
of empowering everybody 
to be confidently connected…

This year’s report contains a new strategic report on pages  
1 to 47, which includes an analysis of our performance and position, 
a review of the business during the year, and outlines the principal 
risks and uncertainties we face. The strategic report was approved 
by the Board and signed on its behalf by the Chief Executive  
and Chief Financial Officer.

Vittorio Colao 
Chief Executive 

Nick Read 
Chief Financial Officer

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Vodafone Group Plc Annual Report 2014OverviewStrategy  reviewPerformanceGovernanceFinancialsAdditional  information 
02

Chairman’s statement

Reflections on the year

It has been a momentous year for Vodafone and our shareholders. 
We have completed the second biggest transaction in corporate history, 
with the sale of our interest in Verizon Wireless; progressed our unified 
communications strategy with the acquisition of leading cable companies; 
and delivered the biggest ever return to shareholders, of US$85 billion 
(£51 billion).

Three pillars of success
Three distinct elements sum up why Vodafone has had such a strong 
track record of shareholder value creation over recent years. First, 
in response to the increasing demand for data we have formulated 
a clear strategy of becoming a leading unified communications provider 
and to strengthen further our network and service differentiation, 
through investments in mobile and fixed capabilities. Second, we have 
made significant progress in executing our strategy. We have actively 
managed our portfolio, particularly disposing of our non-controlling 
interests, and used part of the proceeds to accelerate the roll-out of 3G 
and 4G mobile capability and the deployment of next-generation fixed 
line operations in a number of key markets. To accelerate our strategy 
further we acquired Kabel Deutschland in Germany and agreed the 
purchase of Ono in Spain – two leading cable companies in their 
respective markets. Finally, we have extended our very strong track 
record of balancing the long-term needs of the business with significant 
returns to shareholders. We ended the year in a strong financial position 
and with a clear strategy for long-term growth.

Our role in society and protection of customer data
Telecommunications technology has a significant positive impact 
on economic development and individual wellbeing. We remain 
committed to enhancing the positive social impact of mobile – 
our networks and services are used to address everything from illiteracy 
to supporting the local healthcare infrastructure and realising the 
potential of budding entrepreneurs. 

Our technology helps people to connect and share information. 
In this context data protection is critical. However, this year there have 
been a number of troubling allegations about the activities of security 
agencies in accessing customer data. As a trusted communications 
service provider, we view our customers’ privacy as absolutely key. 

As a demonstration of our commitment to transparency in this regard, 
our latest sustainability report includes a section on law enforcement 
disclosure. This explains the nature and extent of government powers 
to order our assistance, together with information about agency and 
authority demands in countries where statistical data can lawfully 
be disclosed.

We are dependent on government policies and regulatory frameworks. 
While this applies to all our operations, it is critical for the development 
of a globally competitive and healthy telecom industry in Europe. 
Europe needs to find the right balance between protecting consumer 
interests and the consumer’s long-term interest in investment 
in next-generation telecom infrastructure and innovation, that will 
enable future growth and prosperity for its citizens. So far that balance 
in our opinion has not been found in the proposals for reform of the 
digital single market currently under consideration in Brussels. 

Alignment with shareholders
Our remuneration policies continue to ensure that management 
is strongly aligned with shareholders, with a focus on rewarding long-
term value creation. After the return of value arising from the sale of our 
Verizon Wireless stake, Vittorio, and other members of the Executive 
Committee reinvested a significant proportion of their net proceeds back 
into Vodafone shares to demonstrate their commitment to the business 
and the strength of that alignment. The Board continues to consider 
the ordinary dividend to be the core element of shareholder returns, 
and believes in a consistent dividend policy. This year we raised the 
dividend per share by 8%, and as a reflection of our confidence in our 
future performance, we intend to raise it annually hereafter.

Changes to the Board 
During the year, Andy Halford informed the Board of his intention 
to step down as Group CFO. I would like to thank him for his outstanding 
contribution to Vodafone during his eight year tenure as CFO and 
in his previous roles. He has brought an invaluable rigour and clarity 
to our financial reporting and investor communication, while 
consistently driving significant improvements to our organisational 
efficiency. I am confident that Nick Read, who joined the Board as CFO 
on 1 April 2014, will be a worthy successor. During the year there were 
a number of changes to the non-executive team and these are set out 
in my Governance statement on page 49. My medium-term ambitions 
for the composition of the Board are to bring in further marketing 
expertise, and achieve a greater gender balance. By September we will 
have three female directors and we will be well on our way to our goal 
of 25% of Board members being women by 2015.

Gerard Kleisterlee
Chairman 

Vodafone Group Plc Annual Report 201403

Financial highlights

Mixed financial 
performance 

Our financial performance this year reflects the combination of good 
performance in emerging markets and challenging conditions in Europe. 

Due to changes in our business and accounting standards this year’s report 
shows two views of our performance – management (how we run our 
business) and statutory (how we are required to report). 

This annual report contains financial information on both 
a statutory basis, which under IFRS accounting principles include 
the financial results of our joint ventures (Vodafone Italy1, Vodafone 
Hutchison Australia, Vodafone Fiji and Indus Towers) as one line 
item in the income statement and in a limited number of lines in the 
statement of cash flows, as well as on a management basis which 
includes our share of these joint ventures in both these statements 
on a line-by-line basis.

The discussion of our revenues, EBITDA, adjusted operating profit, 
free cash flow and capital expenditure below is performed under the 
management basis, as this is assessed as being the most insightful 
presentation and is how the Group’s operating performance is reviewed 
internally by management. The discussion of items of profit and losses 
under adjusted operating profit is performed on a statutory basis.

See “Non-GAAP information” on page 201 for further information and 
reconciliations between the management and statutory basis.

Management basis 

Read more

 38

£43.6bn  -1.9%
Revenue
Revenue decreased by 1.9% and fell by 3.5%* 
on an organic basis as strong growth in emerging 
markets was offset by competitive and regulatory 
pressures and continued macroeconomic weakness 
in Europe.

29.4%  -1.1pp
EBITDA margin
EBITDA margin fell by 1.1 percentage points. On an  
organic basis, margin was down 1.3* percentage points 
as the impact of steep revenue declines in Europe offset 
improving margins in our AMAP region, most notably 
in India and Australia.

£7.9bn  -37.4%
Adjusted operating profit (‘AOP’)
The reported fall relates mainly to the sale of our interest 
in Verizon Wireless during the year. On an organic basis, 
AOP declined by 9.4%*, reflecting the decline in EBITDA 
and higher depreciation and amortisation.

17.54p  -12.8%
Adjusted earnings per share
Adjusted earnings per share was down 12.8% mainly 
reflecting both lower EBITDA and higher depreciation 
and amortisation.

£7.1bn  +13.3%
Capital expenditure
Cash capital expenditure increased by £0.8 billion driven 
by the acquisition of Kabel Deutschland, the fibre roll-out 
in Spain, and initial Project Spring investment in India 
and Germany.

£4.4bn  -21.5%
Free cash flow
Free cash flow declined by 21.5%, reflecting the fall 
in EBITDA, increased capital expenditure and the impact 
of weaker exchange rates in our emerging markets.

Statutory basis

Read more

 97, 103

£38.3bn  +0.8%
Revenue
Revenues increased by 0.8% as growth in our AMAP 
region and from business acquisitions offset revenue 
declines in Europe.

£59.4bn  N/A
Profit for the financial year 
Profit for the financial year increased by £58.8 billion 
primarily due to a pre-tax gain on disposal of our interest 
in Verizon Wireless of £45.0 billion and recognition 
of deferred tax assets of £19.3 billion.

£12.1bn  +5.7%
Cash generated by operations
Cash generated by operations increased by 5.7%, 
primarily as a result of higher working capital related 
cash flows.

Ordinary dividend per share
We have announced a final dividend per share 
of 7.47 pence, giving total dividends per share  
for the year of 11.00 pence – an 8% increase 
year-on-year.

Note:
1  Vodafone Italy became a 100% owned subsidiary on 21 February 2014.

Vodafone Group Plc Annual Report 2014OverviewStrategy  reviewPerformanceGovernanceFinancialsAdditional  information 
 
New pic to come

04

Our year

A year bursting 
with activity

 April  

Expanding Vodafone Red
We expanded Vodafone Red – our customer 
proposition offering unlimited calls and 
texts with generous data allowances – 
to 14 markets.

By March 2014 we reached 20 markets.

 April  

M-Pesa in India
We launched M-Pesa, our money-transfer 
service in India. The initial launch included 
over 8,000 agents in the eastern areas 
of India, covering around 220 million 
people, and we have expanded the service 
nationwide throughout the year.

 June  

Kabel Deutschland
We announced plans to acquire Kabel 
Deutschland, Germany’s largest cable 
operator, for €10.7 billion (£9.1 billion). 
This helps us create a leading unified 
communications operator in Germany 
offering combined fixed and mobile services.

The transaction closed in October 2013.

Vodafone Group Plc Annual Report 2014 
 
 
05

 August  

4G
We launched 4G in two more markets – 
the UK and the Netherlands. In the UK  
the service includes Sky Sports or Spotify.

We also launched 4G in Australia, the Czech 
Republic, Ireland, Malta and Spain during 
the year.

 September  

Sale of our interest 
in Verizon Wireless
We announced an agreement to sell our  
45% interest in Verizon Wireless to Verizon  
for US$130 billion (£79 billion). This was the 
second largest corporate deal in history  
when it completed on 21 February 2014.

As part of this transaction we increased 
our ownership of Vodafone Italy from 77% 
to 100%. See page 14 for more information.

 November  
Project Spring
We announced details of our Project Spring 
strategy to increase our organic investment 
over two years to deliver network and service 
differentiation compared to our competitors.

See page 13 for more information 
on Project Spring.

Vodafone Group Plc Annual Report 2014OverviewStrategy  reviewPerformanceGovernanceFinancialsAdditional  information 
 
 
06

Our year (continued)

 November  

Vodafone Foundation 
Instant Network
Two Instant Networks, which each pack  
into four cases, were deployed 24 hours  
after Typhoon Haiyan, to establish 
a temporary replacement mobile network 
where permanent infrastructure was 
destroyed. In just 29 days, it enabled people 
to send over 1.4 million texts and make  
over 443,200 calls.

 December  

M-Pesa “Text to Treatment” 
programme
The Vodafone Foundation announced 
a partnership with Kick4Life in Lesotho, 
a country where almost 1 in 4 live with  
HIV/AIDS, to accelerate the number of  
children being tested and treated for the  
virus. The initiative aims to get a generation 
of young people on antiretrovirals via our 
M-Pesa “Text to Treatment” programme.

 January  

New brand strategy – 
Vodafone Firsts
We launched our Firsts programme,  
inspiring people to do something remarkable 
for the first time using mobile technology.  
This new global brand engagement strategy 
will be launching across all our markets 
in 2014. 

Vodafone Group Plc Annual Report 2014 
 
 
07

 February  

New spectrum in India
We acquired and renewed spectrum 
in auctions held in India for £1.9 billion to  
provide customers with enhanced mobile 
voice and data services.

 March  

 March  

The single largest return 
of value to shareholders
Following the sale of our interest in  
Verizon Wireless, we completed the return 
of US$85 billion (£51 billion) to shareholders – 
the single largest in history.

Ono
We announced plans to acquire Ono,  
Spain’s largest cable operator, for €7.2 billion  
(£6.0 billion). This, combined with our fibre 
deployment, will create a leading unified 
communications provider in Spain.

Vodafone Group Plc Annual Report 2014OverviewStrategy  reviewPerformanceGovernanceFinancialsAdditional  information 
 
 
08

Where we do business

Breadth of services,  
scale and global reach

We are one of the world’s largest telecommunications companies providing 
a wide range of services including voice, messaging, data and fixed 
broadband. We have 434 million mobile customers and 9 million fixed 
broadband customers across the globe. 

Our business is split across two geographic regions – Europe, and Africa, 
Middle East and Asia Pacific (‘AMAP’), which includes our emerging markets.

The services we provide

Group service revenue 2014

Fixed

15%

Other 

4%

Mobile

81%

Over 1 trillion

Voice
We carried 1.2 trillion minutes of calls over 
our network last year – that’s the equivalent 
of everyone around the world talking for two 
and a half hours.

337 billion

Messaging
Our network carried 337 billion text, picture, 
music and video messages last year.

544 petabytes

Data
Over 544 petabytes of data were sent across 
our network last year – that’s enough data 
for over 100 billion one minute video clips.

9.3 million

Fixed broadband
We have 9.3 million fixed broadband 
customers, mainly in Germany, Spain 
and Italy.

Other services
Includes revenue from mobile virtual network operators (‘MVNOs’) using our network in our 
markets and from operators outside our footprint using our products and services as part 
of our partner market network that spans 48 countries.

 Vodafone Group Plc Annual Report 201409

Our international reach

Group revenue 2014

Europe

£28.0bn

AMAP

£15.0bn

Countries

Albania
Czech Republic#
Germany#
Greece#
Hungary
Ireland#
Italy#

Malta#
Netherlands#
Portugal#
Romania#
Spain#
UK#

# Markets where we have fixed broadband operations.

Other (includes 
partner markets and  
common functions)

£0.6bn

Countries

Australia
Egypt#
Fiji
Ghana#
India
Kenya (Safaricom)
New Zealand#

Qatar#
Turkey#
Vodacom Group 
(Democratic Republic of 
Congo (‘DRC’), Lesotho, 
Mozambique, South 
Africa#, and Tanzania)

Our main markets

Spain
£3.5bn
revenue
13.5m 
mobile customers (30% prepaid)
28% 
mobile market share1
10% 
Fixed % of service revenue

Verizon Wireless interest sold

In February 2014 we sold our interest 
in Verizon Wireless.

Read more about Verizon Wireless

 14

UK
£6.4bn
revenue
19.5m 
mobile customers (40% prepaid)
25% 
mobile market share1
26% 
Fixed % of service revenue

Germany
£8.3bn
revenue
32.3m 
mobile customers (52% prepaid)
34% 
mobile market share1
30% 
Fixed % of service revenue

Italy
£4.3bn
revenue
27.8m 
mobile customers (82% prepaid)
33%
mobile market share1
15% 
Fixed % of service revenue

n  Our markets
n  Our partner markets

Notes:
1 

 Vodafone estimates for the quarter ended 31 March 2014, based 
on mobile or total service revenues.

2  Fixed service revenue represents less than 1% of service revenue.
3  Source: Telecom Regulatory Authority of India, December 2013.

Vodacom Group2
£4.7bn
revenue
65.4m 
mobile customers (92% prepaid)
52% 
mobile market share (South Africa)1

India
£4.4bn
revenue
166.6m 
mobile customers (94% prepaid)
22% 
mobile market share3

 EuropeWe are the number one or two mobile operator in most of our European markets with market shares ranging from around 25% to over 40%. We have a small but growing share in fixed line across Europe, with the acquisition of Kabel Deutschland and proposed acquisition of Ono boosting our positions in Germany and Spain.AMAPWe are the number one or two mobile operator in most of our AMAP region. Our mobile market shares vary by market from around 20% to over 50%.Vodafone Group Plc Annual Report 2014OverviewStrategy  reviewPerformanceGovernanceFinancialsAdditional  information10

How we do business

Consistent investment 
rewards our shareholders

Our business model is based on continued high levels of investment to 
build a superior telecommunications network and customer experience, 
and to sustain high levels of cash generation with which we can reward 
shareholders and reinvest in the business – hence creating a virtuous circle 
of investment, revenue, strong cash conversion and reinvestment.

We take a sustainable approach to the way we do business. The majority  
of our products and services offer social and economic benefits for our 
customers, whether through helping them to reduce their environmental 
footprint or enhancing access to financial services, healthcare and 
education, particularly in emerging markets.

A ss e t s

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Vodafone Group Plc Annual Report 201411
11

  Assets

Networks
We aim to have the best mobile network in each of our markets, 
combined with competitive fixed networks in our main markets. 
This means giving our customers far-reaching coverage, a very reliable 
connection, and increasing speeds and data capacity. We believe 
that over time, offering a superior network experience will enable 
us to secure a premium positioning in most of our markets. We combine 
our ongoing high level of network investment with a commitment 
to securing the best possible portfolio of spectrum. For more 
information on our network strategy see page 30.

Distribution and customer service
We reach our customers through around 14,500 exclusive branded 
stores including franchises, a broad network of distribution partners and 
third party retailers. The Internet, whether accessed through a mobile 
device or PC, is becoming an increasingly important channel for both 
sales and after sales service. Our call centres are available 24 hours 
a day, seven days a week in all our European markets. 

Supplier relationships
In the last financial year we spent around £16 billion buying equipment, 
devices and services. Given our large scale and global reach, we tend 
to be a key strategic partner for many of our suppliers. We work closely 
with them to build robust networks, develop innovative services and 
offer the widest range of the latest devices.

People
During the year we employed an average of nearly 93,000 people. 
We support, train and encourage our employees, ensuring they have 
the right capabilities, commitment and enthusiasm to achieve our 
targets and build on our success in delivering an outstanding experience 
to all our customers. We are working hard to build a more diverse 
workforce that is more representative of our customer base. For more 
information on our people see page 36.

Brand
Today, Vodafone is the UK’s most valuable brand with an attributed 
worth of US$30 billion (Source: 2014 Brand Finance Global 500). 
The strength of our brand raises the profile of our distribution channels 
and is a major driver of purchasing decisions for consumers and 
enterprise customers alike. 

  Customers

With 434 million customers globally, we are one of the biggest 
mobile operators in the world. Over 90% of our mobile customers 
are individuals and the rest are enterprise customers ranging from 
large multinationals, to small and medium sized businesses, down 
to the owner of the local corner shop. The majority and the growing 
share of our mobile customers are in emerging markets. We also have 
over nine million fixed broadband customers, and most of these are 
in Europe – in fact we are the fourth largest provider of fixed broadband 
services in Western Europe and will become the third following the 
pending acquisition of Ono in Spain. 

  Revenue

Mobile consumers pay for our services either via contracts (typically 
up to two years in length) or through buying their airtime in advance 
(prepaid). Enterprise customers often have longer contracts. 
Fixed customers typically pay via one to two year contracts. 

We have a diverse service revenue stream with 51% from mobile 
services in Europe, 30% from mobile operations in AMAP, 15% from 
fixed services and the remainder from other items such as MVNO 
agreements. Within our mobile business, 51% of annual service revenue 
arises from consumers’ monthly price plans, which we call in-bundled 
revenue. In-bundled revenue is an increasing proportion of our business 
and is relatively stable compared to out-of-bundle revenue, which 
is much more vulnerable to competitive and economic pressure. 

  Cash flow

Our track record of converting revenue into cash flow is strong – 
with some £16 billion generated over the last three years. We achieve 
this by operating efficient networks where we seek to minimise costs, 
thus supporting our gross margin. We also have strong market share 
positions – as we are typically the first or second largest mobile operator 
out of three or four in each market. This provides economies of scale 
and is a key driver of cost efficiencies and EBITDA margin, which in turn 
provides healthy cash flow. See page 32 for more details of our plans 
to improve our operating efficiency. 

  Shareholder returns

The cash generated from operations allows us to sustain a generous 
shareholder returns programme while also investing in the future 
prosperity of the business – with almost £23 billion returned 
to shareholders over the last three years, excluding the Verizon Wireless 
return of value. With our strong financial foundation, and as a sign of our 
confidence in our future performance, we intend to grow the annual 
dividend per share each year going forward.

  Reinvestment

We have maintained a high and consistent level of capex in recent years, 
to support wider coverage, higher speeds and greater capacity in our 
networks. Through our IT investment we are enhancing our customer 
relationship capability and providing new customer billing services. 
In addition, we have continued to invest in our stores, our internet and 
social media presence and spectrum licences to support future services 
and growth. 

To boost our investment even more we started Project Spring, 
our organic investment programme, which aims to accelerate and 
extend our current strategy, and thereby strengthen further our 
network and service differentiation. We expect total investments, 
including Project Spring, to be around £19 billion over the next two 
years. See page 13 for more details.

Want to find out more?
Operations
Network
 32
 30

Our people 
 36 

Financial review, including 
revenue, cash flow and 
shareholder returns 

 38

Risk management  
and mitigation
 46

Vodafone Group Plc Annual Report 2014OverviewStrategy  reviewPerformanceGovernanceFinancialsAdditional  information1212

Chief Executive’s review

A defining year  
for the Group…

Our emerging markets are performing well, although our mature European 
markets continue to face challenging conditions. However, we have 
continued to make good progress in delivering our long-term strategy, 
by building firm foundations for the future with our substantial investments 
in Vodafone Red, Project Spring and unified communications.

Review of the year
It has been a year of substantial strategic progress. The sale of our 
Verizon Wireless stake has rewarded shareholders for their support, 
and enabled the acceleration of our strategy through the acquisition 
of Kabel Deutschland, the pending acquisition of Ono and our Project 
Spring investment programme. 

Our operational performance has been mixed. The Group’s emerging 
markets businesses have performed strongly throughout the year: 
we have executed our strategy well and have successfully positioned 
ourselves for the rapid growth in data we are now witnessing. In Europe, 
where we continue to face competitive, regulatory and macroeconomic 
pressures, we have taken steps to improve our commercial performance, 
particularly in Germany and Italy, and are beginning to see encouraging 
early signs.

Verizon Wireless transaction
The sale of our 45% interest in Verizon Wireless, the leading mobile 
operator in the United States, was the culmination of a highly successful 
14 year investment which began when Verizon and Vodafone entered 
into a partnership to create Verizon Wireless in 2000.

We had been very happy to stay invested in the business over the years, 
despite our minority position, because of the strong growth and returns 
generated, and the attractiveness of the US market. However, the Board 
viewed the offer of US$130 billion as a very attractive price at which 
to exit. The completion of the transaction enabled us to return a record 
US$85 billion to our shareholders, while retaining ample financial 
flexibility to pursue our own strategy both organically and through 
targeted acquisitions. See page 14 for more information.

Strategic progress
We have made very substantial progress on our strategy in the past 
year, despite the significant challenges faced in Europe. With the 
acquisition of Kabel Deutschland in Germany and the planned 
purchase of Ono in Spain, our continued fibre build in Portugal and 
Spain, and our fibre plans in Italy, allied to last year’s acquisition of Cable 
& Wireless Worldwide in the UK, we are becoming a leader in unified 
communications across Europe. This enables us to access a large and 
growing fixed revenue pool where our market share is currently much 
lower than in mobile, while also helping us defend our mobile business 
from converged offers. 

We continue to provide a market-leading network experience in most 
of our markets, and now have 4.7 million 4G customers across 
14 countries – all our major European markets, as well as South Africa, 
Australia and New Zealand. Early experience from 4G shows us that 
customers use roughly twice as much data compared to 3G data usage, 
driven principally by video streaming. 

Smartphone adoption continues to grow strongly in all markets and 
the increased availability of mobile applications and low cost devices 
is driving significant growth in data usage. Data traffic in India increased 
by 125% year-on-year, and at the end of the year we had 52 million 
data customers in India alone, with seven million of these being 3G data 
customers. Data adoption is becoming truly mass market. 

Our Vodafone Red plans are now available in 20 markets, with 12 million 
customers at the year end. The footprint of our money transfer service, 
M-Pesa, continues to grow and we expanded the service with launches 
in the year in India, Egypt, Mozambique, Lesotho, and our first European 
market – Romania. In India the service is now nationwide.

Enterprise now represents 27% of Group service revenue. The creation 
of a discrete Enterprise unit is also beginning to bear fruit, as we focus 
on a smaller number of products with the potential for global 
application. Our strategic focus areas – Vodafone Global Enterprise, 
serving our biggest multi-national accounts and our machine-to-
machine unit, where we are a global leader, delivered further growth. 
We continue to develop Vodafone One Net to provide converged 
services for small- and medium-sized companies.

Vodafone Group Plc Annual Report 2014Vodafone Group Plc Annual Report 201413

Where we aim to be five years from now

Consumer Europe

Unified 
Communications

Consumer  
Emerging Markets

Enterprise

A leading mobile data provider

Converged services in all  
key European markets

A strong leader and first  
choice for data

Major enterprise provider  
with full service offering

An excellent network experience

A simplified and cost-efficient  
business model and operations

Supported by:

Project Spring accelerates and extends our strategic priorities 
through investment in mobile and fixed networks, products 
and services and our retail platform, to strengthen further our 
network and service differentiation.

Read more about our strategy

 21

Project Spring
Project Spring is our organic investment programme which will allow 
us to accelerate and extend our strategic priorities through investment 
in mobile and fixed networks, products and services, and our retail 
platform. Announced alongside the Verizon transaction in September 
2013, Project Spring will strengthen further our network and service 
differentiation. The transition to 4G and unified communications, 
coupled with an improved economic outlook for Europe, lead 
us to believe Vodafone has a unique opportunity to invest now.

We expect total investments, including Project Spring, to be around 
£19 billion over the next two years. The main elements of our 
investment are:
  4G in Europe: we aim to reach 91% population 
coverage by March 2016;
  3G in emerging markets: with 95% population 
coverage in targeted urban areas in India 
by March 2016;
  next-generation fixed line infrastructure: laying fibre 
to more base stations and deep into residential areas 
across Europe and in selected emerging market 
urban areas;
  development of enterprise products and services: 
extending our M2M reach to 75 countries and rolling 
out hosting and IP-VPN services internationally; and
  investment in our retail estate: modernising 8,000 
of our stores to improve the customer experience.

Outlook
In the short term, we continue to face competitive, macroeconomic and 
regulatory pressures, particularly in Europe, and still need to secure our 
recovery in some key markets. While we are therefore heavily focused 
on the successful execution of our significant capital investment 
programme, we are also absolutely committed to operational efficiency 
and standard operating models across all markets. We anticipate that 
our investments will begin to translate into clearly improved network 
performance and customer satisfaction in the coming year. In the 
medium term, this will become more evident in key operational metrics 
such as churn and average revenue per user (‘ARPU’); and subsequently 
into revenue, profitability and cash flow. 

I am confident about the future of the business given the growth 
prospects in data, emerging markets, enterprise and unified 
communications. We have commenced our Project Spring two-year 
investment programme which will accelerate our plans to establish 
stronger network and service differentiation for our customers. I expect 
the first signs of this to become evident later this year, with wider 4G 
coverage in Europe and 3G coverage in emerging markets, improved 
network performance and increased customer advocacy. While cash 
flow will be depressed during this investment phase, our intention 
to continue to grow dividends per share annually demonstrates our 
confidence in strong future cash flow generation. 

Vittorio Colao 
Chief Executive 

Want to find out more?
Market overview, 
and where are 
we going? 
 18 

Our strategy  
and positioning  
for the future
 21

Our financial  
guidance 

 39

Vodafone Group Plc Annual Report 2014Vodafone Group Plc Annual Report 2014OverviewStrategy  reviewPerformanceGovernanceFinancialsAdditional  information1414

Crystallising value from Verizon Wireless

Opening the next  
chapter in the  
history of Vodafone

On 2 September 2013, we announced our agreement with Verizon to 
sell our US group, whose principal asset was its 45% interest in Verizon 
Wireless, for US$130 billion, mainly in cash and Verizon shares. We chose 
to return around 71% of the net proceeds to shareholders amounting to 
around US$85 billion. This is the largest ever single return to shareholders 
in history and rewards our shareholders for their long-term support of our 
US strategy. This also represents the opening of an important new chapter 
in our history by leaving us in a strong financial position and well positioned 
to execute our strategy.

A big deal! 
This was the second biggest transaction ever 
and the return of US$85 billion (£51 billion) 
is the equivalent of around 90% of the total 
dividends paid by all the other FTSE 100 
companies in the whole of 2013.

Vodafone Italy
As part of the transaction we also agreed 
to acquire Verizon’s 23% stake in Vodafone 
Italy, in which we owned 77%, thereby 
securing full ownership.

Vodafone Group Plc Annual Report 2014Vodafone Group Plc Annual Report 201415

Why sell our stake? 
We have had a very successful 14 year investment in Verizon Wireless. 
During this time its service revenue has quadrupled to US$69 billion, 
its EBITDA has grown from US$6 billion in 2001 to US$34 billion 
in 2013, and we received nearly US$16 billion of income dividends. 
This investment has clearly created a great deal of value for Vodafone 
shareholders. The sale not only crystallised the value of this significant 
asset, it has also enabled us to realise that value at a very attractive price, 
representing around nine times Verizon Wireless EBITDA and 13 times 
operational cash flow.

What will the sale enable us to do? 
We carefully considered how to make best use of the sale proceeds 
and we decided to retain a proportion of the cash received to allow 
us to invest in the business and to reduce net debt, and we returned 
US$85 billion to shareholders. 

Project Spring, our new investment programme, will improve the quality 
of our networks, products and services in our major markets, relative 
to our competitors. Project Spring is in addition to our existing capital 
expenditure programme and will bring total investment over the next 
two years to around £19 billion. 

This will amount to the largest and fastest period of investment in our 
history. We have used the retained proceeds to reduce our net debt 
significantly and as a result the Company is much more resilient 
going forwards.

What’s the shareholder return?
We have a track record of making significant returns to shareholders – 
with almost £23 billion returned in the last three years alone in the form 
of dividends and share buybacks. Consistent with that track record, 
we also returned a large proportion of the net proceeds from the sale 
of our interest in Verizon Wireless – 71% or US$85 billion (£51 billion) 
comprising £37 billion worth of Verizon shares and £14 billion of cash, 
during the year. As part of the transaction, we also consolidated our 
shares – exchanging every eleven old Vodafone shares for six new 
Vodafone shares.

Overall, we believe we have struck the right balance between investing 
in the future of the Company and rewarding our shareholders for their 
long-term support of our US strategy. Following the sale we have 
reduced debt and established a bigger gap between our cash flow and 
ordinary dividends paid. As a result, and as a sign of confidence in the 
future, we intend to continue to grow the dividend per share annually 
going forward.

Vodafone Group Plc Annual Report 2014Vodafone Group Plc Annual Report 2014OverviewStrategy  reviewPerformanceGovernanceFinancialsAdditional  information1616

Key performance indicators

Monitoring our progress 
and performance

We track our performance against 12 key financial, operational and 
commercial metrics which we judge to be the best indicators of how we are 
doing. The pressures we have faced in Europe are reflected in the decline in 
service revenue and EBITDA margin and the loss of market position. Despite 
this we met our financial guidance and increased our dividend per share and 
we have made clear progress in our operational and commercial KPIs.

Organic service revenue growth

Growth in the top line demonstrates our 
ability to grow our customer base and 
stabilise or increase ARPU. It also helps 
to maintain margins. We aim to return 
to service revenue growth.

EBITDA margin1

Growth in our EBITDA margin magnifies 
the impact of revenue growth on the 
profitability of our business. We expected 
this year’s margin to be lower than 
last year’s.

Adjusted operating profit (‘AOP’)1

AOP includes the impact of depreciation 
and amortisation and includes the results 
of our non-controlling interests. 

We gave guidance of around £5 billion for 
the year on a pro forma basis, see page 39.

Free cash flow

Maintaining a high level of cash 
generation is key to delivering strong 
shareholder returns. 

We gave guidance of £4.5–£5 billion for 
the year on a pro forma basis, see page 39.

2
1
0
2

3
1
0
2

4
1
0
2

2
1
0
2

3
1
0
2

4
1
0
2

2
1
0
2

3
1
0
2

4
1
0
2

2
1
0
2

3
1
0
2

4
1
0
2

More work to do

+1.5%*

We were unable to grow our service revenue 
this year, as the competitive, regulatory and 
macroeconomic pressures in Europe seen last 
year continued.

-1.9%*

-4.3%*

More work to do

As expected, competitive, regulatory and 
macroeconomic pressures in Europe 
offset improvements in AMAP and our 
margin declined.

31.2%

30.5%

29.4%

Achieved

£11.9bn

£12.6bn

The fall in AOP reflects the disposal of Verizon 
Wireless during the year, the decline in EBITDA 
and higher depreciation and amortisation. 

£7.9bn

On a guidance basis, AOP was £4.9 billion 
(see page 39 for details).

Achieved

£6.1bn

£5.6bn

Free cash flow fell in the year as a result 
of exchange rate movements in some of our 
emerging markets and lower EBITDA.

£4.4bn

On a guidance basis, free cash flow was 
£4.8 billion (see page 39 for details).

% of European mobile service revenue in-bundle2

Our strategic push towards bundling 
voice, text and data allows us to defend 
our revenue base from substitution, 
and to monetise future data demand 
growth. We aim to increase this proportion 
each year.

2
1
0
2

3
1
0
2

4
1
0
2

Data not available

Smartphone penetration (March 2014, Europe2)

Smartphones are key to giving our 
customers access to data; the more our 
customers have them, the bigger our data 
opportunity becomes. We aim to increase 
penetration to over 50% by 2015.

2
1
0
2

3
1
0
2

4
1
0
2

Achieved

We continue to make great progress in this 
area, helped by the rapid adoption of our 
Vodafone Red plans (see page 22).

51%

58%

Achieved

28%

38%

45%

Our customers increasingly want 
smartphones as data becomes more and 
more crucial to everyday life. We are on course 
to meet our target of half of our European 
customers using smartphones by next year. 
See pages 22 and 23 for more information.

Vodafone Group Plc Annual Report 2014Vodafone Group Plc Annual Report 201417

KPIs achieved 

Mobile network performance floor (Europe2)

We continuously improve the speed 
of our European network to create the 
best data experience for our customers 
and had a target of 75% of smartphone 
data sessions to be at least 3Mbps by 2015.

2
1
0
2

3
1
0
2

4
1
0
2

Relative mobile market share performance

We track our relative performance 
by measuring the change in our revenue 
market share against our key competitors. 
We aim to gain or hold revenue market 
share in most of our markets.

Ordinary dividend per share

The ordinary dividend remains the primary 
method of shareholder return and we have 
an outstanding record of growth here. 

Our target was to maintain the dividend 
per share at its 2013 level.

Consumer net promoter score (‘NPS’)

We use NPS to measure the extent 
to which our customers would 
recommend us to friends and family. 
We aim to increase or maintain the number 
of markets where we are ranked number 
one by NPS.

Employee engagement

The employee engagement score 
measures employees’ level of 
engagement – a combination of pride, 
loyalty and motivation. Our goal here  
is to retain our top quartile position.

2
1
0
2

3
1
0
2

4
1
0
2

2
1
0
2

3
1
0
2

4
1
0
2

2
1
0
2

3
1
0
2

4
1
0
2

2
1
0
2

3
1
0
2

4
1
0
2

% of women in the senior leadership team

Diversity increases the range of skills 
and styles in our senior leadership 
team, our 223 most senior managers. 
Increased female representation is one 
measure of diversity. Our goal is simple, 
to increase the proportion each year.

2
1
0
2

3
1
0
2

4
1
0
2

Want to find out more?
All KPIs are shown on a management 
basis

 03

See how these targets are used with the 
incentive plans for senior management 

 69 

75% at least 400Kbps

75% at least 1Mbps

75% at least 3Mbps

Achieved

We achieved our 2015 target this year. 
Our new target is for 90% of data sessions 
in Europe to be at least 3Mbps by March 
2016. See page 30 for more detail on our 
Network strategy.

More work to do

11 out of 17 markets

9 out of 17 markets

We lost share in the majority of our European 
markets over the year but gained share 
in some of our key emerging markets, 
including India, South Africa and Turkey.

7 out of 17 markets

Achieved

The Verizon Wireless transaction enabled 
us to increase the dividend per share 
by 8% to 11.00 pence and we now expect 
to increase it annually.

9.52p

10.19p

11.00p

11 out of 21 markets

8 out of 21 markets

9 out of 21 markets

Achieved

This year we increased the number of markets 
where we are ranked number one but the 
total of nine markets remains too low. We aim 
to improve our position over the coming year.

Achieved

Our employee engagement score remains 
broadly stable and we retained a top quartile 
position. More information can be found 
on page 36.

77

77

78

Achieved

19%

20%

22%

Gender diversity is a key area of our global 
diversity strategy and we have continued 
to make progress in this area. We also 
increased the number of women on both 
the Executive Committee and the Board. 
See page 36 for more details.

Notes:       1    EBITDA and AOP have been redefined to exclude restructuring costs. AOP has also be redefined to exclude amortisation of customer bases and brand intangible assets. Comparatives have been restated.   

2    Europe now excludes Turkey.

Vodafone Group Plc Annual Report 2014Vodafone Group Plc Annual Report 2014OverviewStrategy  reviewPerformanceGovernanceFinancialsAdditional  information1818

Market overview

The telecommunications  
industry today

The fixed and mobile telecommunications industry is a large and important 
sector, generating around US$1.5 trillion of revenue. Today there are  
seven billion mobile users and over 650 million fixed customers.

The global mobile market
Scale and structure
The mobile industry alone has seven billion users, generating over 
US$960 billion of annual service revenue every year. The majority 
of revenue comes from traditional calls and texts (for example, last 
year 7,800 billion texts were sent around the world last year). However, 
over the last few years the demand for data services, such as internet 
browsing on a smartphone, has accelerated, and today around 28% 
of mobile revenue is from data, up from 13% in 2009. 

Around 74% of mobile users are in emerging markets, such as India and 
Africa, reflecting the typical combination of large populations and the 
lack of fixed line infrastructure. The remaining users are from wealthier 
mature markets, such as Europe. However, the proportion of the 
population with a phone – or mobile penetration – tends to be higher 
in mature markets (usually over 100%) and lower in emerging markets, 
particularly in rural areas, due mainly to lower incomes and less 
network coverage.

Growth
The demand for mobile services continues to grow strongly. In the last 
three years the number of users increased by an average of 9% each 
year. In 2009 global mobile penetration was only 69%, and by 2013 
it had risen to 98%. Most of the increase in users has been from 
emerging markets due to favourable growth drivers – young and 
expanding populations, faster economic growth, low but rising mobile 
penetration, and less fixed line infrastructure. The other key area 
of growth is data, which is being driven by increasing smartphone and 
tablet penetration, better mobile networks, and an increased choice 
of internet content and applications (‘apps’).

Competition
The mobile industry is highly competitive, with many alternative 
providers, giving customers a wide choice of supplier. In each country 
there are typically at least three to four mobile network operators 
(‘MNOs’), such as Vodafone. In addition, there can be numerous mobile 
virtual network operators (‘MVNOs’) – suppliers that rent capacity 
from mobile operators to sell on to their customers. There can also 
be competition from internet-based companies and software providers 
that offer alternative communication services such as voice over 
internet protocol (‘VoIP’) or instant messaging services.

Regulation
The mobile industry is very heavily regulated by national and 
supranational authorities. Regulators continue to lower mobile 
termination rates (‘MTRs’) which are the fees mobile companies 
charge for calls received from other companies’ networks, and to limit 
the amount that operators can charge for mobile roaming services. 
These two areas represent around 12% of service revenue for Vodafone.

Revenue trends
In an environment of intense competition and significant 
regulatory pressures, the price of mobile services has tended 
to reduce over time. However, with both more mobile phone users, 
mainly in emerging markets, and more data usage, global mobile 
revenue remains on a positive trend and expanded by 2% in 2013. 

Note: The industry data on this page is sourced from Strategy Analytics, Analysys Mason and Ovum.

The global fixed market
The fixed communications market is valued at around US$500 billion. 
Over the last three years, revenue from voice services has declined 
as the demand for traditional fixed line calls has remained static 
at around one billion users. In contrast, revenue from fixed broadband 
or internet usage on the PC is growing with an estimated 650 million 
customers worldwide – an increase of nearly 30% over the last three 
years. This growth has been spread across all forms of broadband – 
DSL (copper), cable and fibre, and within this, there is a growing 
preference for the high speed capability provided by cable and fibre.

Telecommunications revenue

US$ billion

170
362

822

1,500

1,000

500

184

340

862

197

319

902

209

298

940

217

277

963

0
n  Mobile  n  Fixed voice  n  Fixed broadband

2009

2010

2011

2012

2013

Mobile users by market 2013: 7.0 billion (2012: 6.4 billion)

China: 18%

North America: 6%

Europe: 17%

India: 14%

Mature Asia: 4%

South America: 10%

Emerging Asia: 15%

Africa: 11%

Middle East: 5%

n  Mature markets  n  Emerging markets

Mobile phone penetration by market

%

141

138

150

100

50

112

93

78

74

0
n  Mature markets  n  Emerging markets

Germany

UK

US

Turkey

India

Kenya

Vodafone Group Plc Annual Report 2014Vodafone Group Plc Annual Report 201419

Supporting access to mobile

Overcoming barriers  
to mobile ownership  
for women in  
emerging markets 

Our Connected Women report looked at the gender gap in mobile phone 
ownership in emerging economies and the social and economic impact of 
extending women’s access to mobile phones. 

Vodafone Turkey launched the Vodafone Women First programme in 
2013, which combines promotional offers with services that help women 
to increase their income, use mobile technology and acquire new skills. 
Launched in 2013, it attracted 75,000 women customers in its first nine 
months, of which 15% were new customers for Vodafone.

Want to find out more?
See sustainable business 

See the full Connected Women report 

 34 

  vodafone.com/connectedwomen

Vodafone Group Plc Annual Report 2014Vodafone Group Plc Annual Report 2014OverviewStrategy  reviewPerformanceGovernanceFinancialsAdditional  information2020

Market overview (continued)

Where the industry  
is heading

The pace of change in the industry over the last few years has been 
significant and is expected to continue – with new revenue streams, 
new users, new services, major improvements to networks, and the 
convergence of fixed and mobile services.

Growing importance of data and other new revenue areas
Mobile voice and texts, our traditional revenue sources, have reached 
maturity in a number of markets. To deliver future growth opportunities, 
we are investing in newer revenue areas such as data. It is estimated 
that between 2013 and 2017 data revenue for the telecommunications 
sector is set to grow by US$128 billion, compared to a US$38 billion 
decline in voice revenue over the same period. The demand for data will 
continue to be driven by rising smartphone and tablet penetration and 
usage, and improvements in mobile network capability. As the demand 
for data grows, mobile networks have to be reconfigured to data, while 
still meeting the need for traditional texts and calls. Already 91% of the 
world’s total traffic on mobile networks is data. The data services most 
used are video streaming and internet browsing which require high 
speed networks. Therefore, we are investing in ultrafast 4G with average 
download speeds of over 75Mbps today, and the expectation of faster 
speeds, of up to 300Mbps, by the end of calendar 2014. 

New applications for mobile services are being developed by the 
industry to extend the use of mobile beyond everyday communication 
and deliver new revenue streams, such as mobile payments via 
a handset or machine-to-machine services, including the location 
monitoring of vehicles, through a SIM card embedded in the vehicle.

Convergence of fixed and mobile into unified communications
We expect a continued trend towards unified communications such 
as bundled mobile, fixed and TV services. These provide a range 
of benefits for the user, including simplicity, flexibility and cost savings. 
The demand for these services is already established among enterprise 
customers and it is now becoming more visible in the consumer market, 
particularly in southern European markets, such as Spain. We believe 
that this demand, combined with technological advances delivering 
easier connection of multiple data devices, will support strong data 
growth in future, and that this will need to be managed by access 
to next-generation fixed networks, principally cable or fibre, to support 
increased speed and capacity demands.

Strong demand from emerging markets
Emerging markets have the most potential for future mobile customer 
and revenue growth driven by rising populations, strong economic 
growth, lower mobile penetration and a lack of alternative fixed line 
infrastructure. According to industry analysts, by 2017 there will 
be 1.7 billion new mobile users across the globe, and most will be from 
emerging markets. As a result by 2017, 77% of the world’s mobile users 
will be from these markets.

Increasing range of competitors
The high level of competition among established MNOs is expected 
to continue. However, there is also a wider pool of new competitors. 
Alternative communication technologies, such as instant messaging 
services which use data, rather than traditional voice and text, 
are increasingly used by mobile consumers. In response, operators 
have begun to replace per unit charges for voice and text services 
with unlimited bundles, and combine this with a fixed fee for data 
usage. Meanwhile MVNOs which offer low prices, but have little 
capital invested, have in recent periods taken share from established 
capital intensive operators. However, the move to 4G and unified 
communications presents an opportunity for the major operators 
to differentiate the quality of their networks and services. 

Note: The industry data on this page is sourced from Strategy Analytics, Analysys Mason and Ovum.

Regulation will continue to have a significant impact
The industry is expected to see continued downward revenue pressure 
from regulation. For example the Europe Commission is seeking the 
removal of all roaming surcharges after 2016 (for Vodafone roaming 
accounts for around 6% of European service revenue). In contrast, 
Commission proposals to harmonise the speed at which Member States 
roll out spectrum and the duration of contracts, should encourage 
investment. In our largest emerging market, India, the regulatory 
framework is becoming clearer.

Improving economic environment in Europe
The economic recession in Europe over the last two years has been 
a key driver of the declining revenue trends in Europe for many 
operators. However, we have started to see early signs of economic 
recovery in Europe, with a return to GDP growth in 2013 in Northern 
Europe and an expected recovery in 2014 in Southern Europe.

Industry mobile service revenue by type

%

28

72

31

69

34

66

36

64

39

61

100

80

60

40

20

2013
0
n  Voice and texts  n  Data

2014e

2015e

2016e

2017e

Industry mobile phone users by market

%

100

74

75

76

77

77

80

60

40

20

26

25

24

23

23

0
n  Mature markets  n  Emerging markets

2014e

2013

2015e

2016e

2017e

% of new mobile customers taking converged services in Spain

60

50

40

30

20

10

0

49%

51%

51%

49%

57%

44%

24%

Sep 12

Dec 12 Mar 13

Jun 13

Sep 13

Dec 13

Feb 13

Vodafone Group Plc Annual Report 2014Vodafone Group Plc Annual Report 2014Our strategy

Accelerating our strategy

As the demand for ubiquitous data grows rapidly, we are transforming  
our business to become a leading unified communications company,  
and to strengthen further our network and service differentiation against 
our peers.

21

Our strategy is shaped by the following industry trends:

Growing importance 
of data and other  
new revenue areas

Increasing demand  
for unified 
communications 
for both enterprises 
and consumers

Strong demand from 
emerging markets

Increasing range 
of competitors

Improving economic 
environment in Europe

In light of these expected industry trends our strategic goals 
are focused on four key growth areas and targets:

Consumer Europe

Unified 
Communications

Consumer  
Emerging Markets

Enterprise

A leading mobile data provider

Converged services in all  
key European markets

A strong leader and first  
choice for data

Major enterprise provider  
with full service offering

An excellent network experience

A simplified and cost-efficient  
business model and operations

Supported by:

Project Spring accelerates and extends our strategic priorities 
through investment in mobile and fixed networks, products 
and services, and our retail platform, to strengthen further our 
network and service differentiation.

What we want to achieve for our customers:

Always best connected
  Best mobile voice and data  
(coverage and quality) – 4G/3G

  Competitive in fixed and best 
converged experience

Unmatched customer experience
  Number one in customer experience – 
in store, online, on the phone

  Consistent execution across markets

Integrated worry-free solutions
  Simplest connectivity and price plans

  Converged enterprise product suite

  Innovator in new services, such 
as mobile payments

Read more:

Consumer Europe 

Unified  
Communications

Consumer 
Emerging Markets

Enterprise 

Network 

Operations 

 22

 24

 26

 28

 30

 32

Vodafone Group Plc Annual Report 2014Vodafone Group Plc Annual Report 2014OverviewStrategy  reviewPerformanceGovernanceFinancialsAdditional  information2222

Our strategy (continued)

Consumer  
Europe 

While voice and messaging remain important for European consumers, 
demand for data is rapidly accelerating. We are focused on providing the 
best data experience – both in mobile and fixed – matched by outstanding 
customer service combined with a range of worry-free price plans and 
additional services.

Context
 a Nearly half our European customers now use a smartphone, 

with more and more also using tablets.

 a The average data usage per customer is also increasing rapidly.
 a Customers want simplicity and worry-free bills and they demand 

the best in customer service.

 a The bundling of fixed and mobile products for residential 

customers is becoming increasingly common across Europe and 
we expect this trend to continue.

Where we are going
 a We are enabling worry-free usage through our Red and 

roaming plans.

 a We are improving our customer experience across all 

contact points.

 a We are pushing the adoption of smartphones and are encouraging 

our customers to use more and more data.

 a We are becoming a leading unified communications provider 

across Europe.

 a Aggressive price competition continues in many of our markets.

 a We are innovating in mobile payments.

Vodafone Red enabling worry-free usage
Vodafone Red offers unlimited calls and texts with generous data 
allowances – enabling our customers to use their smartphones 
worry-free. We already have 12 million users across 20 markets and 
37% of new contract customers join on Red plans. Our research 
shows that Red customers are more likely to recommend us to their 
friends and family and we are seeing early signs that they are less likely 
to leave us for another operator. Red also helps us protect our revenue, 
with 58% of our European mobile service revenue now in-bundle 
compared to 51% a year ago, and it reduces the risk to our business 
from over‑the‑top services.

We have launched Red family plans, with 0.8 million customers, 
and have combined Red plans with fixed broadband in some markets.

Simple, worry-free roaming offer
As people travel they want to use their phones and “roam” abroad, 
therefore we developed an offer that lets customers use their home 
allowance for a small daily fee, removing any worries about their bills.

These plans are now available in 15 markets and 14 million customers 
have registered to use these services, accounting for 26% of consumer 
contract roamers. Customers on these offers use their phone more and 
generate higher roaming ARPUs than those on standard tariffs.

Delivering an unmatched customer experience
We are modernising around 8,000 of our stores to a new format that 
enables customers to interact with us in a more engaging way and 
these stores have been seen to increase transactions by more than 5%. 
We have already upgraded over 1,100 stores and Project Spring will 
accelerate our plans to modernise the remaining stores by March 2016. 

We are also upgrading our customer service, with all of our call centres 
across Europe now offering “24/7” service and we have expanded our 
“self-care” solutions online and on mobile.

4G driving increased data usage and engagement
Although most of our customers are using 2G and 3G services, we are 
seeing increased demand for 4G services, with 4.7 million customers 
across 14 markets. 4G is attractive because it offers much faster speeds 
and a better user experience and as a result our 4G customers use 
on average twice as much data as our 3G users.

By adding attractive content such as music and sport packages with 4G 
plans we believe we can drive growth in both data usage and revenue. 
In the UK for example, 4G plans are generating 18% more ARPU versus 
comparable 3G plans and customers are using 2.3 times more data.

Mobile devices driving data adoption
The growing popularity of smartphones is supporting data adoption, 
accounting for 78% of the handsets we sold in Europe last year. 
This has helped European smartphone penetration grow to 45%.

We sold 2.2 million Vodafone branded smartphones in Europe and 
beyond during the year, instrumental in stimulating data adoption 
in low-end contract and prepaid segments.

Fixed and unified communications
Consumers increasingly want unified communications as they benefit 
from one plan that includes their fixed and mobile connections and 
in some cases TV package as well. We already have over 8.5 million 
fixed broadband customers in Europe and we are increasingly offering 
mobile and fixed services together. We expect unified communications 
to become more and more important over time – see page 24 for details 
on our strategy.

Innovating in mobile payments
As part of our drive for innovation we are developing services which 
allow our customers to use their smartphones to pay for goods and 
services, using our secure network. During the year we launched 
Vodafone Wallet in Germany and Spain.

Vodafone Group Plc Annual Report 2014Vodafone Group Plc Annual Report 201423

European smartphone penetration

%

% of European mobile service revenue in-bundle

%

45

30

15

0

45

38

28

2012

2013

2014

60

40

20

0

58

51

data not 
available
2012

2013

2014

The average data usage on a smartphone is now around 
500MB per month compared to around 350MB a year ago1

Note:
1  Android and iOS devices.

Transforming the retail experienceWe are updating our stores into a common and consistent store concept. Each of our transformed stores now have a simple design allowing each store to run different promotions and host a “top 10” table with live devices, on-site “Tech Expert” support who can transfer customers’ data from their old phones to their new ones. At the same time we are retraining our staff to better serve customers.An easier way to pay“Contactless” payments are becoming an increasingly popular way to pay for small value transactions. We have created the Vodafone Wallet to leverage this opportunity, which allows you to pay for anything with your phone. It digitises everything in your wallet: payment cards, loyalty cards, tickets or coupons. We launched the first commercial wallet in Spain, ahead of our competitors and built the first mobile wallet in Europe, based entirely on industry standards.Extending our reach through partner marketsThrough relationships with other mobile operators around the world we have extended our reach to a further 48 countries stretching from Chile to Russia, Iceland to Brazil. These markets extend our mobile reach beyond our own mobile operations and support the global access to our services which our customers have come to expect from us.Vodafone Group Plc Annual Report 2014Vodafone Group Plc Annual Report 2014OverviewStrategy  reviewPerformanceGovernanceFinancialsAdditional  information2424

Our strategy (continued)

Unified  
Communications

Our roots are in mobile services, and these still represent the majority 
of our revenues. However, more and more businesses and individual 
consumers are seeking unified communications, or converged fixed and 
mobile services, and we are changing the shape of our Company to meet 
this demand. 

What is unified communications? 
As customer demand for ubiquitous data and content grows rapidly 
over the coming years, the most successful communications providers 
will be the ones who can provide seamless high speed connectivity 
at home, at work, at play and anywhere in between. This will require the 
integration of multiple technologies – 3G, 4G, WiFi, cable and fibre – into 
a single meshed network offering the best, uninterrupted experience – 
what we call “unified communications”.

Unified communications for enterprise
Combined fixed and mobile services have been a feature of the 
enterprise market, particularly for small- and medium-sized companies, 
for several years. We have been a market leader with products such 
as Vodafone One Net, which provides integrated fixed and mobile 
services which create significant business efficiencies for customers. 
This year we have evolved One Net as an application that can also serve 
the needs of larger national corporates as well.

With the acquisition of Cable & Wireless Worldwide in 2012, we have 
made a step change in our ability to offer unified communications 
services to customers in the UK and gained an extensive international 
footprint. After successfully integrating sales forces this year, we are now 
beginning to build a strong pipeline of new business.

Unified communications for consumers
Over the last few years, we have seen a significant move towards 
bundling of fixed and mobile products for residential customers, often 
including television in the package as well. Of our markets, Spain 
and Portugal are the most advanced in this regard, but we expect 
it to become prevalent in all our major European markets. This presents 
us with a clear opportunity, as our share of fixed services in our 
European markets is under 10%, whereas our share of the mobile 
market is well over 25%. In addition, mobile customer churn is typically 
three times higher than that of customers taking combined fixed and 
mobile services.

However, unified communications is also a threat, particularly in the 
residential market, as historically we have not owned or had access 
to next‑generation fixed line infrastructure such as fibre or cable. 
This could allow cable operators with MVNO platforms, or integrated 
fixed and mobile incumbents, to take share in the market with 
aggressively discounted offers.

Progressing our strategy
Our goal is to secure access to next‑generation fixed line infrastructure 
in all our major European markets. Our approach is market-by-market, 
based on the cost of building our own fibre, the openness of the 
incumbent provider to reasonable wholesale terms, the speed of market 
development, and the availability of good quality businesses to acquire. 
The table below shows the progress we have made this year. We have 
made significant strides in most of our major markets, through three 
routes to market – wholesaling (or renting), our own fibre deployment, 
or acquisitions. In particular, the acquisition of Kabel Deutschland and 
the proposed purchase of Ono will significantly strengthen our position 
in Germany and Spain respectively. At the year end, we had nine million 
fixed broadband customers, and the proposed acquisition of Ono will 
increase this to 11 million.

Outside Europe, we acquired TelstraClear in New Zealand, the second 
largest fixed operator, in 2012 to strengthen our portfolio of fixed 
products and services and create a leading total communications 
company. We also intend to expand selectively high speed fibre services 
to urban areas in emerging markets to enable converged services 
in key business areas. And our subsidiary, Vodacom, proposes to acquire 
Neotel, the second largest provider of fixed telecommunications 
services in South Africa, for a total cash consideration of ZAR 7.0 billion 
(£0.4 billion) to accelerate its growth in unified communications 
products and services.

Making good progress on unified communications strategy

Our strategic approach to next-generation fixed access

Our recent acquisitions

Wholesale

Fibre deployment Acquisitions

Data to March 2014

Market position

Purchase price
Annual revenue
Homes passed
Total customers
Fixed broadband  
customers

Kabel  
Deutschland

Ono (proposed)

Largest cable  
operator in Germany
€10.7bn
€1.9bn
15.2m
8.3m 
2.3m 

Largest cable 
operator in Spain
€7.2bn
€1.6bn
7.2m
1.9m
1.6m

Italy  (2013)Germany  (2013)Netherlands  (2013)Italy  (planned for 2014)Spain  (2014)Portugal  (2010)Spain  Ono (proposed 2014)Germany  Kabel Deutschland (2013)UK  Cable & Wireless  Worldwide (2012)New Zealand TelstraClear (2012)Vodafone Group Plc Annual Report 2014Vodafone Group Plc Annual Report 201425

Unified Communications

Our market-leading 
unified communications  
solution in Portugal

In Portugal we have developed a market‑leading unified communications 
solution by combining our fibre‑based fixed broadband, advanced internet 
TV (with full cloud catch-up TV and multi-screen option – tablet, PC, 
smartphone) and our mobile offers. As a result we are the operator with 
the highest mobile net promoter score. 

As part of our Project Spring programme we are accelerating the 
deployment of high speed fibre, which offers up to 300Mbps, to reach 
1.5 million homes by mid‑2015. 

Vodafone Group Plc Annual Report 2014Vodafone Group Plc Annual Report 2014OverviewStrategy  reviewPerformanceGovernanceFinancialsAdditional  information2626

Our strategy (continued)

Consumer  
Emerging Markets 

It’s easy to think of Vodafone as simply a European company, with its 
headquarters in the UK, but the reality is that one third of our revenue 
comes from countries outside Europe and most of this is in fast-growing 
emerging markets where data demand is taking off.

Context
 a Our main emerging markets are India, South Africa, Turkey, 

Egypt, Ghana, Kenya, Qatar, Tanzania and several other southern 
African countries.

 a They provide strong growth opportunities due to fast economic 
growth, young and rising populations, and low and increasing 
mobile penetration.

 a The demand for mobile data in emerging markets is beginning 

to take off, in part due to the lack of alternative fixed 
broadband infrastructure.

 a There is significant scope for newer revenue streams, such 

as mobile money transfer as many people in these markets have 
little or no access to banking services.

Where we are going

We are aiming to drive continued growth in emerging markets 
through a differentiation-based strategy of being the “best”, by:

 a increasing and enhancing our base stations sites to improve voice 

and data quality and coverage;

 a extending fibre to enterprise customers to meet the expected 

demand for unified communications services; 

 a expanding the branded store footprint to enhance customer 

service; and

 a expanding our leading money transfer service, M-Pesa. The goal 
is for it to deliver a growing proportion of our emerging market 
service revenue. 

Driving the mobile penetration opportunity
The number of customers in our emerging markets has grown steadily 
and rapidly from 185 million, 57% of the Group total three years ago, 
to around 302 million, representing 70% of the total today. This has been 
driven by fast economic growth and rising populations. In our largest 
emerging market, India, the proportion of the 1.2 billion population with 
a mobile, commonly known as mobile penetration, is still only 78%, 
so we expect to see a lot more growth going forward. 

We have invested significantly in our emerging markets to support and 
drive this growth opportunity. We have expanded network coverage 
by 8% to 161,500 base station sites, providing us with significant scale 
and broad coverage. We have increased the range of low cost Vodafone 
branded devices, enabling more people on low incomes to access 
mobile services. We have also lowered the cost of calls, with prices 
as low as one US cent per minute in India, which, along with greater 
network coverage, has helped drive growth in both the number users 
and mobile usage.

The data opportunity
While mobile data usage to browse the internet or watch videos 
is increasingly common in Europe, it is still at an early stage in emerging 
markets. However, it is expanding quickly due to the growth 
in customers and also the greater range and affordability of handsets. 
In India, for example, the number of data users increased by 13 million 
to 52 million over the course of last year. In Turkey, we now have 
6.5 million smartphone users, up from 3.1 million only two years 
ago. Outside South Africa, in our smaller southern African markets 
of Tanzania, Lesotho, Mozambique and the DRC, the number of data 
customers increased 86% to 7.7 million taking the total active data 
customer base to 30% of total customers.

Enhancing distribution
Our distribution footprint in emerging markets consists of a range 
of branded stores, franchised shops and small independent retail 
recharging units. We have modernised over 250 stores in these markets 
and we are targeting to reach over 2,300 by 2016. Our branded stores 
are very attractive to customers wanting higher end smartphones 
or monthly contract plans. In Egypt 95% of new contract customers 
come to us through branded stores. In India we have the largest 
footprint of 1.7 million point of sale sites for top‑ups, significantly more 
than our nearest competitor, and to cater for our female customers 
we are opening a number of new “Angel” stores, which are run and 
managed exclusively by women.

Increasing access to mobile financial services
Our Vodafone money transfer service, or M-Pesa as it is more 
commonly known, enables people who have a standard mobile 
phone, but with limited or no access to a bank account, to send and 
receive money person to person, top-up airtime, make bill payments, 
and in conjunction with the Commercial Bank of Africa to save and also 
receive short-term loans. 

We now have over 17 million active M-Pesa customers, an increase 
of 18% over last year. During the year we launched in several new 
emerging markets – India, Egypt, Lesotho and Mozambique. In India 
the service has now launched nationwide. Across the M-Pesa footprint, 
we have over 200,000 active agents and M-Pesa processed 2.8 billion 
transactions (up 27% year-on-year). The service is expected to deliver 
a growing proportion of our emerging market revenue over the next few 
years. Besides providing additional revenue streams, M-Pesa also keeps 
customers on our networks, which reduces the proportion of customers 
that leave, commonly known as churn.

We continue to innovate M-Pesa, with the introduction of services such 
as Lipa Na M-Pesa, a retail payment proposition for consumers, and the 
expansion of international money transfer propositions. In March 2014 
we launched the service in our first European market, Romania. 

Vodafone Group Plc Annual Report 2014Vodafone Group Plc Annual Report 201427

Mobile customers 

%

Data users in emerging markets

million

Europe: 29%

AMAP – Australia and 
New Zealand: 1%

AMAP – emerging 
markets: 70%

100

75

50

25

0

92

68

26

2012

2013

2014

17 million M-Pesa active customers, up from 14 million in 2013

M-Pesa in TanzaniaThe cost of travel prevents many people seeking the medical care they need. A local NGO, the Comprehensive Community Based Rehabilitation in Tanzania (‘CCBRT’), is working with the Vodafone Foundation to address this by integrating M-Pesa into its referral process, to ensure patients suffering from obstetric fistula get to hospital.In 2013, 70% of CCBRT’s fistula patients came via the M-Pesa “Text to Treatment” initiative. This project is one of the world’s  largest fistula repair programmes.Data usage in South AfricaIn South Africa we’re investing in newer revenue streams such as data by driving smartphone adoption and enhancing the network. During the year we supported a 24% increase in the number of active smartphones and tablets, taking the total to eight million devices. Average monthly smartphone usage increased 82% to 253MB per device and grew 25% to 743MB on tablets. We supported this growth by investing in our market-leading data network. 74% of our base stations are fitted with high capacity fibre transmission, and we can now provide 3G services to 92% of the population. We’re also ready for the future, with 4G coverage of 20% of the population today.Egypt’s literacy programmeVodafone Egypt Foundation launched an accredited mobile literacy app in 2013, which forms part of its Knowledge is Power initiative, supporting national efforts to tackle adult illiteracy. The app uses pictures and a talkback function to make learning easier and more flexible. The Knowledge is Power programme uses classroom and mobile learning to improve literacy skills – to date 187,000 people have enrolled.Vodafone Group Plc Annual Report 2014Vodafone Group Plc Annual Report 2014OverviewStrategy  reviewPerformanceGovernanceFinancialsAdditional  information2828

Our strategy (continued)

Enterprise 

We want to build on our core strength in mobile to become the leading 
communications provider for businesses across the world, whether 
large or small. We are focused on providing a range of mobile, fixed, 
hosting, cloud and other business services that are simple to use, 
worry-free and cost-effective.

Context
 a Mobility increasingly sits at the heart of how organisations function, 
how they maximise their employee productivity and how they 
interact with their customers, suppliers and partners.

 a Customers increasingly want more than just mobile solutions. 
Demand for unified communications and full service offerings, 
machine-to-machine and cloud and hosting is increasing, providing 
exciting new growth opportunities.

Where we are going
 a We are building on our core strength in mobile and increasing 
capability in fixed to develop a portfolio of products and 
services, based on converged fixed and mobile solutions, 
to sell to businesses across the globe.

 a Our strategy and investment is focused on: three high-growth 
product areas – unified communications, cloud and hosting 
and machine-to-machine; and three market segments – small- 
and medium-sized enterprises (‘SMEs’), large and multinational 
corporates and carriers.

Machine-to-Machine (‘M2M’)
M2M technology connects “things” to the internet, transforming them 
into intelligent devices that exchange real time information – in effect 
enabling machines to talk. 

Our M2M business serves customers across all market sectors, with 
specific focus on the key growth sectors of automotive, smart metering 
and consumer electronic products. M2M is growing rapidly and we have 
increased M2M connections from 12.0 million to 16.2 million in the year.

Connections in the global M2M market are expected to grow 
at an average of 24% per year between 2013 and 20181. We continue 
to be ranked as the market leader by a number of market analysts, 
including Analysys Mason and Machina Research.

Cloud and Hosting
Bringing together mobile, fixed, cloud and hosting services, 
we help organisations move their data and applications to the cloud, 
transforming the way they do business. Our capabilities mean we are 
well placed to capitalise on the global growth of cloud computing and 
the increasing technology and procurement link between hosting, 
cloud and connectivity.

With the successful integration of our CWW operations, our Cloud and 
Hosting Services business now serves more than 1,200 public sector 
and enterprise customers in multiple regions. Our 14 data centres in the 
UK, Ireland and South Africa are complemented by a partner network 
of data centre facilities that allow us to serve multinational customers 
globally. Our services include co-location, managed hosting, private and 
public cloud services, messaging and software-as-a-service applications.

Mobile and unified communications
While the majority of our revenue still comes from mobile, we are 
increasingly providing unified communications services. The recent 
acquisitions of Cable & Wireless Worldwide (‘CWW’) and TelstraClear, 
combined with our existing fixed assets, enabled us to accelerate 
growth of our fixed and converged services, with 23% of our Enterprise 
revenue coming from fixed services, an increase of 12 percentage points 
over the year. 

Vodafone One Net, our flagship converged offer which combines fixed 
and mobile services, is available to businesses of all sizes, from both 
small and medium up to global multinational companies and is live 
in ten markets.

Vodafone Global Enterprise (‘VGE’)
VGE delivers total communications services to some of the 
world’s largest multinational companies. We currently serve around 
1,700 companies and provide services in over 100 countries.

VGE simplifies operations for our customers by providing them with 
a single account and service team, a single multi-country contract, 
single pricing structures and a single portfolio of products and services. 
These are underpinned by our fully integrated fixed and mobile network, 
cloud-based hosting platforms, machine-to-machine capability and 
other business services.

Carrier Services
Our Carrier Services division manages the commercial relationships 
with other operators to support, in particular, international voice and 
data services. We are the second largest international voice carrier in the 
world, carrying 50 billion international voice minutes annually. We are 
one of the world’s largest investors in submarine cables that reach 
more than 100 countries. We offer a broad portfolio of carrier voice 
and data products and work with over 1,000 communication service 
providers globally.

Note:
1  Source: Berg Insight, The Global Wireless M2M Market, October 2013.

Vodafone Group Plc Annual Report 2014Vodafone Group Plc Annual Report 201429

Vodafone enterprise service revenue 2014 

%

Share of Group service revenue

%

Fixed: 23%

30

20

10

0

27

27

23

2012

2013

2014

Mobile: 77%

Over 40% of service revenue in the UK and New Zealand now from enterprise customers

M2M services for automotive customersWe will provide automotive connectivity in new Volkswagen and Audi vehicles in Europe from next year, using an embedded SIM to provide customers with high-speed internet access on the road. We worked closely with Volkswagen to design the activation and service processes to their specific requirements.Vodafone One Net BusinessVodafone One Net Business has helped ICT Networks in the UK reduce costs and free up its technicians’ time by providing a simple and reliable virtual desk phone via their mobile – allowing technicians who are travelling and working remotely to be more accessible and responsive to customers and colleagues.Cloud and hostingWe will provide cloud and hosting services to global software provider Synchronoss across Europe, with the ability to expand into the Middle East and the Asia Pacific region. Our solution leverages assets and knowledge acquired from CWW to help them deploy secure applications on a global scale.Vodafone Group Plc Annual Report 2014Vodafone Group Plc Annual Report 2014OverviewStrategy  reviewPerformanceGovernanceFinancialsAdditional  information3030

Our strategy (continued)

Network 

We aim to have the best mobile network in all our markets, be competitive 
in fixed services and provide the best converged fixed and mobile services 
to support the growing demand for unified communications. We are aiming 
to provide our customers with a “perfect voice” call experience, and provide 
both high quality and broad data coverage.

Context
 a The telecoms industry continues to experience a rapid increase 
in the demand for data services, such as video streaming and 
internet browsing on smartphones and tablets.

 a Across the Group data traffic increased by 64% over the last year 
and data now accounts for 81% of our total traffic including voice.

 a Mobile and fixed network technology is continuing to evolve 

providing faster data speeds and the capability to carry more data.

 a Customers are also increasingly seeking fixed and mobile 

converged or unified communications propositions.

Where we are going

Our strategy is focused upon delivering a clearly differentiated, 
market-leading network position. We will do this through: 

 a the provision of the best mobile voice and data service, by the 
rapid and widespread deployment of 3G and 4G, and upgrades 
to network backhaul infrastructure; and

 a being competitive in the fixed market and delivering leading 

unified communication solutions, by acquiring access 
to an effective mix of high speed next‑generation fixed 
network cable and fibre infrastructure.

Mobile network Europe 
Across Europe data has become an increasingly important driver of total 
traffic on our network. In the last year European data traffic increased 
by 44%, compared to 4% for voice. Video streaming and web browsing 
are the most popular data applications – accounting for nearly 75% 
of data usage. 3G accounts for most of our data traffic, so it’s a key area 
for investment. This is why today around two thirds of our European 3G 
network can now deliver peak downlink speeds of 43.2Mbps and the 
latest smartphone drive trials showed that we had the best or co-best 
3G data network in 15 out of 20 markets. The faster speeds offered 
by 4G make this increasingly attractive to our customers, shown 
by a significant rise in the number of users last year to 4.7 million. 
The increasing take-up of 4G means that this now represents 18% 
of total European data traffic. 

Mobile network emerging markets
Nearly 40% of Group mobile data is now carried across our AMAP 
network, which includes our emerging markets, and by the end of the 
year India became the greatest data user by volume of any country 
within Vodafone. The scope for further data growth remains significant 
with only 52 million of our 167 million customers in India having 
access to data, of which only seven million are 3G users. 3G usage 
is already averaging in excess of nearly 750MB per month – compared 
to around 500MB in Europe. To meet this rapid growth in data traffic, 
we have rolled out more than 10,500 3G and over 9,700 2G sites in India 
supported by more than 13,000 kilometres of fibre in the last two years.

Investing in fixed networks for unified communications
As demand for unified communications and data grows we are 
increasing our access to next‑generation fixed line infrastructure 
to support this. Through a combination of wholesale agreements, 
self-build programmes and targeted acquisitions we now have 
access to fixed line infrastructure in 17 markets (with data speeds 
of up to 300Mbps in some) and we offer combined fixed and mobile 
propositions in 12 countries. 

During the year we acquired Kabel Deutschland in Germany and 
announced the acquisition of Ono in Spain, both of which provide 
us with high quality cable network infrastructure. The integration of 
Cable & Wireless Worldwide in the UK and TelstraClear in New Zealand 
remains on track and we have made good progress on our fibre build 
programmes in Spain and Portugal with a target to reach three million 
and 1.5 million homes passed respectively by 2015.

Spectrum
Radio spectrum is the key raw material for our mobile business. 
During the year we acquired and renewed spectrum for £2.2 billion 
in India, Romania, New Zealand and the Czech Republic, with a cash 
cost of £0.9 billion during the year. The purchases in India will enable 
the provision of enhanced voice and data services including 2G, 3G and 
4G across the country. We have a strong portfolio of spectrum assets 
to support the rapid deployment of 4G, with 800/900MHz frequency 
spectrum for deep indoor coverage and 1800/2600MHz for capacity 
and performance. See page 194 for more details.

Project Spring

The largest part of Project Spring will be significant additional 
investment in our mobile and fixed networks over the next two years 
to both accelerate and clearly differentiate our network position in all 
of our markets. This is the largest network investment programme 
in our history. 

In our European mobile networks, this will enable us to deliver 
“perfect voice” which means a call success rate of over 99%. We will 
also deliver the best 4G data experience with over 90% outdoor 
population coverage and 90% of customer data sessions on high 
speed smartphones will be above 3Mbps. This will be supported 
by a future proofed network with over 98% of sites covered with high 
capacity backhaul. In emerging markets, we will also deliver “perfect 
voice” and will grow our 3G coverage to 95% in targeted urban areas 
in India. For our fixed customers, we will deploy fibre in Italy passing 
6.4 million households, extend our fibre roll‑out in Portugal to more 
households and build fibre coverage to support 15,000 enterprises 
in South Africa.

Vodafone Group Plc Annual Report 2014Vodafone Group Plc Annual Report 201431

Data traffic

petabytes

Average data speeds

Mbps

600

400

200

0

544

331

216

2012

2013

2014

30

20

10

0.1

0.05

0
n  Download  n  Upload

1991 (2G)

20

10

8

1.5

2004 (3G)

2014 (4G)

Over 263,400 mobile base stations, making us one of the largest mobile 
operators in the world

Expanding our 4G networkOur 4G journey continues to go from strength to strength. In the last year, we launched 4G services in a further seven markets, including the UK, bringing the total to 14. 17% of the smartphones on our European network are 4G capable, and our 4G network enables customers to upload and download content two to three times faster than over 3G. This allows users to stream video content and browse the internet with less delay. By 2016 we expect to expand our 4G network to cover over 90% of the European population. Network innovationWe work very closely with our network suppliers to continually develop innovative new solutions to help improve our customers’ network experience, deliver efficiencies and enable us to differentiate. During this year, we began testing and deploying several solutions, which will be available in the near future. For example, “4G carrier aggregation”, bonds together multiple spectrum blocks to increase peak data downloads speeds up to 300Mbps; and “4G Broadcast” enables an unlimited number of smartphone users, with compatible devices, to watch TV channels without putting additional load on the 4G network. We were the first operator to trial this service in Europe in February 2014.Portable network supports victims of typhoonIn November 2013, the Vodafone Foundation deployed two Instant Network to support relief efforts following Typhoon Haiyan, in the Philippines. These portable networks pack into four cases, each weighing less than 100kg. Over 29 days the networks enabled 1.4 million SMS and 443,200 calls to be made. In February 2014, the Vodafone Foundation launched the Instant Network Mini – a “network in a backpack” weighing just 11kg, which can be deployed in ten minutes.Vodafone Group Plc Annual Report 2014Vodafone Group Plc Annual Report 2014OverviewStrategy  reviewPerformanceGovernanceFinancialsAdditional  information3232

Our strategy (continued)

Operations 

We are using the benefits of our global reach and scale to standardise and 
simplify the way we do business across the Group. This will both improve 
cost efficiency and reduce the time to launch new services and products 
to our customers.

Context
 a The challenging economic, regulatory and competitive 

environment we face in Europe has led to declining revenues in our 
European businesses.

 a Inflationary pressure in emerging markets is putting upward 

pressure on our cost base.

 a The trend towards greater data usage significantly increases the 

traffic on our network.

 a Against this background, to protect our level of profitability, 

we must continue to find ways to improve operating efficiency and 
simplify and standardise processes for customers.

Where we are going

We aim to improve operational efficiency, and to speed up and 
co-ordinate our time to market for new propositions and services, by:

 a using our centralised functions more; 
 a driving standardisation and simplification of our business 

to maximise the benefits of our scale;

 a offshoring more business functions to shared service centres;
 a applying new technology to improve efficiency; and 
 a reducing non-customer facing cost.

Using our centralised functions more
The Vodafone Procurement Company (‘VPC’) in Luxembourg centrally 
manages the strategic procurement of the majority of our overall spend. 
This allows us to leverage scale and achieve better prices and terms 
and conditions. During the year the spend managed through the VPC 
increased to €10.2 billion which represents around 50% of our spend, 
up from €6.9 billion in the prior year. 

By utilising the VPC we also learn how to apply best practice across 
different spend categories. For example, by applying techniques from 
how we manage the software licences for our data centres under 
a single contract to how we buy software for our network operations, 
we have achieved a 30% reduction in prices compared to what our 
markets were achieving in isolation.

Standardisation and simplification 
In the UK, we completed the first phase of a programme to simplify 
our organisation and improve all of our IT systems for billing, customer 
relationship management, and online and retail services. All prepaid 
customers services have migrated from legacy IT systems to one new 
integrated platform. This has resulted in simplification of our tariffs and 
improved end-to-end order processing times. We have also upgraded 
all our retail points of sale to make the sales and logistics processes 
simpler for our staff. All of this means a better experience for customers. 
We have reduced the number of ways of returning a handset to eight, 
and through our rationalisation programme we are reducing our 
consumer price plans from nearly 5,000 to under 500.

Offshoring functions to shared 
service centres of expertise
Our business depends on having simple and effective operations 
that leverage the benefits of shared service centres to support our 
operations across the globe. 

Over the past three years we have expanded the scope of shared service 
centres in Egypt, India and Europe to provide financial, administrative, 
IT, customer operations and human resource services for all of our 
markets. In 2012, we had just 9,5001 shared centre employees and this 
has now risen to over 13,300, and has expanded to cover commercial 
activities for our Enterprise business and customers. Our shared services 
are delivering cash cost savings at an annualised run-rate of about 
£180 million. We expect to have around 16,000 employees in shared 
services by 2016.

Applying new technology to improve efficiency
We have been at the forefront of Single RAN (Radio Access 
Network) technology that enables the combination of 2G, 3G and 
4G technologies into the same radio equipment. This has a number 
of cost benefits including reduced floor space requirements on‑site 
which reduces our site rentals, and efficient power technology provides 
savings our energy bill. Single RAN units are now present in 45% of our 
sites and we plan to expand this to 69% by 2016.

Reducing non-customer facing costs 
While we continue to expand our employee base in customer facing 
positions, we have been able to make savings across administrative 
support positions in Europe. On balance this has led to a decrease in the 
number of employees in Europe (excluding our acquisitions of Kabel 
Deutschland and the minority stake in Vodafone Italy) and an increase 
in the number of employees in AMAP.

Note:
1  Restated from 6,000, as stated in last year’s report, to include shared services employees supporting India 

customer operations.

Vodafone Group Plc Annual Report 2014Vodafone Group Plc Annual Report 201433

Deploying Single Radio Access Network sites 
helps reduce costs

% of total

Moving employees to shared services 
to reduce costs

60

40

20

0

45

34

24

15,000

10,000

5,000

13,300

10,700

9,500

2012

2013

2014

0

2012

2013

2014

£0.3 billion reduction in organic European and common functions operating expenses

Sharing network sites to reduce costsNearly three quarters of the new radio sites deployed across the Group during the year were shared with other mobile operators, which reduces the cost of renting or building new sites by about 20% compared to non-shared units. During the year we entered into new sharing arrangements in three markets – Greece, Romania and Italy.Virtualising our networkWe are increasingly looking at ways to virtualise our network through cloud computing. This requires us to move our existing network capabilities from dedicated hardware onto virtualised applications running over the cloud. As a result we are able to simplify our network architecture and reduce costs. Virtualised networks are more scalable and resilient, and enable the faster deployment of new services. With this capability, we have started rolling out new features such as a messaging platform for our M2M products, and many more are planned.Helping our customers cut costsWe estimated that our products and services in smart metering and logistics, fleet management, call conferencing, and cloud and hosting services, could save our customers 2.29 million tonnes of carbon dioxide equivalent (‘CO2e’) – almost equal to our total emissions last year.Vodafone Group Plc Annual Report 2014Vodafone Group Plc Annual Report 2014OverviewStrategy  reviewPerformanceGovernanceFinancialsAdditional  information34

Sustainable business

Contributing to social and 
economic improvement

Telecommunications technology has the power to transform people’s lives. 
Ensuring that we continue to connect more people to essential services, 
while expanding the reach of our network, is the best way we can support 
that improvement. 

Telecommunications technology can be used to tackle some of the 
most pressing challenges faced by society today. Our products and 
services provide access to a range of solutions to these challenges 
in areas including financial services, healthcare and education. 
We remain determined to continue to contribute to the social and 
economic development of all our customers and particularly our 
302 million customers who live in emerging markets, while ensuring 
we continue to fulfil our strategic business goals.

How we achieve our goals is integral to the long-term success of the 
business. We remain fully committed to operating ethically and 
responsibly in everything we do. This includes ensuring we respect 
our customers’ human rights, improving ethical and environmental 
standards in our supply chain and managing our energy use, while 
remaining proactive in our response to emerging sustainability risks.

This report highlights our progress in four critical areas.

Connecting people to vital services
Mobile money continues to be a driver of financial inclusion, offering 
people access to payments and financial services beyond the 
reach of traditional institutions. Our platform, M-Pesa, expanded 
its geographical reach in 2014, launching recently in Mozambique, 
Lesotho, Egypt, Romania and India.

M-Pesa now has 17 million active users who can access a wide range 
of services that enhance their ability to improve their livelihoods, 
including the ability to pay bills and even be paid their salary via M-Pesa. 
A new savings and loan product, launched in conjunction with the 
Commercial Bank of Africa, enables M-Pesa users to save and access 
loans, often for the very first time.

The M-Pesa platform supports our efforts in many other areas, including 
our aim to increase productivity and improve the lives of 500,000 
smallholder farmers in Africa, through the Connected Farmer Alliance 
initiative. Our first formal partnership with Kilombero Plantations 
Limited, in Tanzania, tested how mobile technology could support the 
Company’s engagement with smallholder rice farmers. We are also 
piloting our solution with a dairy cooperative in Kenya, to help them run 
more efficiently, increasing productivity and incomes for the members 
who supply the cooperative with milk.

Protecting our customers’ information 
and respecting their privacy
The amount of data and personal information transmitted over our 
networks is increasing, as our customers use their mobile and other 
connected devices more and more. Our commitment to protect that 
information and respect their right to privacy and freedom of expression 
remains critical in retaining their trust.

We can only ensure our customers’ privacy if we first ensure the security 
of their information and communications. Cyber security threats 
continue to proliferate, so Vodafone’s Global Security Operations Centre 
monitors our IT systems 24 hours a day, seven days a week, to anticipate 
or detect attacks and minimise their impact.

The issue of government surveillance has come under increased 
scrutiny. For the first time we have published a Law Enforcement 
Disclosure report, which sets out our approach to responding to law 
enforcement demands for access to customer information, together 
with information about intelligence agency and authority demands 
on a country-by-country basis, where statistical data can lawfully 
be disclosed.

Vodafone is a member of the Telecommunications Industry Dialogue 
on Freedom and Privacy of Expression, which in March 2013 launched 
a two-year collaboration with the Global Network Initiative (‘GNI’) 
and a set of Guiding Principles, which address the issues of privacy and 
freedom of expression as they relate to the telecommunications sector.

Supporting ethical practices in the supply chain
We continue to work with our suppliers and others in our industry 
to raise ethical, labour and environmental standards in our supply 
chain, through an enhanced code of ethical purchasing. In 2014, 
we conducted 30 rigorous audits of both new and existing suppliers and 
38 through the Joint Audit Co-operation (‘JAC’), in collaboration with 
nine other telecommunications operators.

This year, we published our first Conflict Minerals report in response 
to US Securities and Exchange Commission requirements. Our policy 
requires our suppliers to take steps to ensure that minerals used 
to finance conflict in the Democratic Republic of Congo (‘DRC’) 
or neighbouring countries do not end up in our products and we are 
working through industry initiatives to continue to tackle this issue.

Saving energy and cutting carbon
We are a top-rated global communications service provider for the 
machine-to-machine (‘M2M’) industry. Using our M2M solutions helps 
our enterprise customers to cut carbon emissions and generate cost 
savings. We estimated the carbon savings we deliver for customers from 
our M2M products and services, call conferencing and cloud and hosting, 
to be a total of 2.29 million tonnes of carbon dioxide equivalent (‘CO2e’) 
in 2013 – almost equal to our total emissions. By March 2014, we had 
contracts to provide nearly 14 million M2M connections with carbon-
reducing potential in smart metering, fleet management and logistics.

Though we continue to extend the reach of our network to more 
customers, who are using increasing amounts of data, our own carbon 
footprint has remained almost stable and we remain committed 
to reduce it as far as possible through energy efficiency measures. 
The efficiency of our operations has greatly improved with emissions per 
base station now at ten tonnes CO2e, almost 40% lower than in 2007. 
Our total carbon emissions in 2014 were 2.55 million tonnes of CO2e, 
a slight increase on 2013 due to newly acquired operations.

Want to find out more?
Read our sustainability report 2013–14, for more information 
on Vodafone’s contribution to social and economic development.
  vodafone.com/sustainability/report2014

Vodafone Group Plc Annual Report 2014Vodafone Group Plc Annual Report 201435

Energy use 20141,2 

GWh

Carbon emissions2

Millions of tonnes CO2e

Retail: 74

Office: 458

Network: 4,690

2.23

2.36

2.55

3

2

1

2012

0
n  Scope 1 (direct greenhouse gas (‘GHG’) emissions)  n  Scope 2 (indirect GHG emissions)
Notes:
1  Energy use does not include fuel use for transport.
2  Calculated using local market actual or estimated data sourced from invoices, purchasing requisitions, 

2014

2013

The total amount of donations made to the Vodafone Foundations in 2013 – including £5.9 million towards its operating costs. 
Since its inception, Vodafone has donated over £475 million to the charitable programmes led by our Foundations.

direct data measurement and estimations. Carbon emissions calculated in line with DEFRA guidance and 
Greenhouse Gas Protocol. For full methodology see our sustainability report 2014. CWW and TelstraClear 
data included for 2014 only and data for 2014 acquisitions excluded.

Connected Women Vodafone’s Connected Women Summit focused on the impact of mobile technology on the lives of women around the world. New research, commissioned by the Vodafone Foundation, looked at the social and economic impact of extending women’s access to mobile phones. The Connected Women report found that stabilising the gender gap in our markets could have an economic benefit for women and society of more than US$22.3 billion annually from 2020.Supporting victims of domestic violenceTecSOS, from the Vodafone Foundation, rapidly connects victims of domestic violence to emergency services. Now available in six European markets, it has helped more than 31,900 victims. In the UK, TecSOS is used by over 50% of police forces – it won the Metropolitan Police Commissioner’s Award for Best Use of Technology and was granted a “Secured by Design” licence, which recognises TecSOS as a high quality service to be used by the police.Instant EducationThe Vodafone Foundation opened the first “Instant Network School” in the DRC in 2013, in partnership with Italian NGO, Don Bosco. The Vodafone Foundation’s Instant Network Schools programme is supported by the Qatar Foundation’s “Educate a Child” initiative. The school, in Goma, is enabling 400–500 children aged 7–17 to access online educational content via tablets provided through the Instant Network mobile education programme.Vodafone Group Plc Annual Report 2014Vodafone Group Plc Annual Report 2014OverviewStrategy  reviewPerformanceGovernanceFinancialsAdditional  information36

Our people

One company, local roots 

We believe our people are fundamental to our success – that’s why we 
want to attract and retain exceptional employees. We’re committed to 
providing an inclusive workplace where we offer great opportunities  
for our people to build their skills and careers. 

We continue to develop our people to ensure that they have the right skills 
and experience to deliver an outstanding experience to our customers.

During the year we employed an average of 92,812 people 
and had 97,721 employees as of March 2014. The number 
of our people increased during the year following our acquisition 
of Kabel Deutschland in Germany and the move to full ownership 
of Vodafone Italy.

The following sections highlight our progress in the key areas behind 
our people strategy.

Creating a lean and effective organisation
We continue to make our business more efficient, simplifying processes 
across our markets and sharing best practice. We continue to move 
transactional and back office activities to our shared service centres 
in Egypt, India and Europe. In the last year we undertook an exercise 
to reduce our non-customer facing support functions, as discussed 
on page 32.

Increasing employee engagement
Every year all our employees participate in our global People Survey 
which allows us to measure engagement levels, compare ourselves 
to other large companies and helps us identify ways to improve how 
we do things.

Our employee engagement index measures how committed our 
employees are, their desire to continue working for us and their 
willingness to recommend Vodafone as an employer. The index 
remained broadly stable at 77 points this year compared to 78 last year. 
Crucially we retained our top quartile position. Our employee turnover 
rate also remained broadly stable at 15%.

Embedding The Vodafone Way 
The Vodafone Way is about ensuring our employees work with speed, 
simplicity and trust so that we can be customer-obsessed, ambitious 
and competitive, innovation-hungry and work as one company with 
local roots. 

For the third consecutive year we have run development workshops 
for all senior employees with a particular focus on ensuring we provide 
a superior experience to all our customers.

Building a diverse and inclusive culture
We believe that a diverse team is crucial to our success, helping us better 
understand and meet the needs of our customers. Our Group-wide 
diversity and inclusion strategy aims to create a working environment 
which values, celebrates and makes the most of individual differences.

We do not condone unfair treatment of any kind and offer equal 
opportunities in all aspects of employment and advancement 
regardless of race, nationality, gender, age, marital status, sexual 
orientation, disability, and religious or political beliefs. This also applies 
to agency workers, the self-employed and contract workers who work 
for us. We promote an open culture that encourages people to raise 
issues to ensure that any behaviour which excludes or discriminates 
against individuals does not go unchallenged. This year’s People Survey 
showed that 89% of employees believe that Vodafone treats people 
fairly, regardless of their gender, background, age or beliefs.

We aim to treat all employees fairly, consulting with those affected 
by change and clearly communicating developments. We support 
employees through organisational changes, finding people new jobs 
in the company or arranging for them to work for a partner company 
where possible. We also help those whose roles are made redundant 
search for new jobs, offering them training on job applications and 
interview skills, and advice on how to start their own business. 

During the year we completed the integration of employees from Cable 
& Wireless Worldwide and we established single product management 
teams for consumer and enterprise.

Strengthening capabilities
We want people to grow their careers at Vodafone and develop the skills 
and talent needed to grow our business. We do this through formal 
training, on the job experience and regular coaching from managers.

We conduct an annual analysis of learning needs to identify priorities 
and ensure that learning plans support our business strategy. Every 
employee also has a formal review once a year with their manager 
to review their performance and set clear goals and development plans 
for the year ahead. 

Our global learning academies in marketing, technology, sales, retail, 
finance and supply chain enable people to develop the critical skills 
they need to excel in their functions. We work with leading business 
schools and accredited external providers to develop and deliver the 
training. Last year, around 180,000 online courses were completed and 
we trained around 18,000 people in our Technology Academy and over 
10,000 people in our Retail and Sales academies.

We conduct regular talent reviews to identify high-potential future 
leaders and accelerate the progress of high-potential managers through 
our “Inspire” programme, which offers development and executive 
coaching over an 18 month period and may include an assignment 
to another Vodafone market or function.

Our “Discover” programme for graduates accelerates the careers of high 
performing graduates and we recruited 596 people from 20 countries 
onto this programme during the year. We also have an international 
assignment programme, “Columbus”, with 35 graduates from 
16 different markets taking part this year.

Note:
Employee numbers are shown on a management view and on a full time employee basis. A statutory view 
is provided on page 152.

Vodafone Group Plc Annual Report 2014Vodafone Group Plc Annual Report 2014Employees by location 

%

Average number of employees

Employee turnover rates

Other: 37%

Spain: 4%

Italy: 5%

Vodacom: 8%

Germany:  
12%

UK: 16%

India: 18%

2
1
0
2

3
1
0
2

4
1
0
2

86,373

91,272

92,812

2
1
0
2

3
1
0
2

4
1
0
2

Nationalities in top senior 
leadership roles

Women in top senior  
leadership roles

2
1
0
2

3
1
0
2

4
1
0
2

25

26

24

2
1
0
2

3
1
0
2

4
1
0
2

37

15%

16%

15%

19%

20%

22%

Recognising performance
We maintained our approach of rewarding people based on their 
performance, potential and contribution to our success. We benchmark 
roles regularly to ensure competitive, fair remuneration in every country 
in which we operate. We also offer competitive retirement and other 
benefit provisions which vary depending on conditions and practices 
in local markets. 

Creating a safe place to work
Driving a culture where safety is an integral part of every business 
decision is critical to our vision of preventing any incidents that could 
affect the health and safety of our people. We continue to work hard 
to ensure employees and contractors know how to identify and manage 
risks and take personal responsibility for their own safety and the safety 
of those around them.

Global short-term incentive plans are offered to a large percentage 
of employees and global long-term incentive plans are offered to our 
senior managers. Individual and company performance measures 
are attached to these plans which give employees the opportunity 
to be rewarded for exceptional performance as well as ensuring that 
we do not reward poor performance.

We have a wide range of programmes and systems to tackle our key 
risks, often tailored to the particular needs of each market. Despite this, 
we greatly regret to report that 12 people died while undertaking work 
on behalf of Vodafone last year. Strengthening programmes to target 
occupational road risk – one of our biggest risks and the main cause 
of these fatalities – remains a major focus for all local markets.

Doing what’s right
We have a “Code of Conduct” that sets out our business principles and 
what we expect from employees to ensure they protect themselves 
as well as the Company’s reputation and assets. We actively promoted 
our Code of Conduct throughout the year via our global “Doing 
What’s Right” campaign. The aim was to improve understanding 
of and engagement with key topics including health and safety, anti-
bribery, privacy, security and competition law to ensure that people 
know what’s expected of them and managers know what is expected 
of their teams.

Through increased awareness and a strong focus on managing our 
top five safety risks, our injury rates have continued to decline in 2014. 
The safety culture in Vodafone continues to mature – our latest 
People Survey showed that 89% of employees believe that our 
“Absolute Rules”, which help employees follow best practice for safety, 
are taken seriously.

Valuing diversity At the end of the year we had 61,848 (63%) male and 35,873 (37%) female employees and we have increased female representation at all levels of the business, particularly within more senior roles. Women now make up 22% of our senior leadership team (our 223 most senior managers) – an improvement on last year but we still have work to do. We also increased the number of women on our Executive Committee to two.Vodafone Group Plc Annual Report 2014Vodafone Group Plc Annual Report 2014OverviewStrategy  reviewPerformanceGovernanceFinancialsAdditional  informationVodafone Group Plc 
Annual Report 2014

38

Chief Financial Officer’s review

Our financial performance 
was mixed

Our financial performance reflects continued strong growth 
in our emerging markets, partly offsetting competitive, regulatory and 
macroeconomic pressures in Europe. While we have seen declines in our 
revenue and EBITDA, we have met our financial guidance and increased 
the dividend per share.

Overall performance
The Group’s emerging markets businesses have delivered strong 
organic growth this year, combining good local execution on marketing 
and distribution with leading network quality. In particular, data usage 
in emerging markets is really taking off, providing further growth 
potential for the Group. This has however been offset by significant 
ongoing pressures in our European operations, from a combination 
of a weak macroeconomic environment, regulatory headwinds, 
and stiff competition. We experienced revenue declines in all of our 
major European markets, and related pressure on margins, despite 
continuing measures to control costs.

Group revenue for the year fell 3.5%* to £43.6 billion, with Group 
organic service revenue down 4.3%*. Our AMAP region service revenue 
continued to perform strongly, growing 6.1%*, driven by our major 
emerging markets (India +13.0%*, Vodacom +4.1%*, Turkey +7.9%*). 
The Group EBITDA1 margin fell 1.3* percentage points on an organic 
basis, as the impact of steep revenue declines in Europe offset improving 
margins in AMAP, notably in India and Australia. Group EBITDA1 fell 7.4%* 
to £12.8 billion.

Group adjusted operating profit1 fell 9.4%* year-on-year to £7.9 billion 
largely reflecting the decline in EBITDA1, and includes a £3.2 billion 
profit contribution from Verizon Wireless to 2 September 2013. 
Adjusted operating profit on a pro forma guidance basis was £4.9 billion2. 

Verizon Wireless
The profit contribution of Verizon Wireless is reported in our 2014 
financial year results for five months to 2 September 2013, the date 
we announced its sale. Our share of Verizon Wireless’ profits for this five 
month period amounted to £3.2 billion. The sale of the US group, whose 
principal asset was Verizon Wireless, led to a pre-tax gain on disposal 
of £45.0 billion.

Impairment losses
We recorded impairment charges of £6.6 billion relating to our 
businesses in Germany, Spain, Portugal, Czech Republic and Romania. 
These were driven by lower projected cash flows within business plans, 
resulting from the tougher macroeconomic environment and heavy 
price competition.

Financing costs and taxation
On a statutory basis, net financing costs have decreased 6.4% primarily 
due to the recognition of mark-to-market gains, offset by a £99 million 
loss (2013: £nil) on the redemption of US$5.65 billion bonds as part 
of the restructuring of the Group’s financing arrangements following the 
disposal of Verizon Wireless and lower interest income on settlement 
of tax issues.

The adjusted effective tax rate for the year ended 31 March 2014 was 
27.3%, in line with our expectation for the year. Our adjusted effective 
tax rate does not include the impact of the recognition of an additional 
deferred tax asset in respect of the Group’s historic tax losses in Germany 
(£1,916 million) and Luxembourg (£17,402 million), and the estimated 
US tax liability (£2,210 million) relating to the rationalisation and 
reorganisation of our non-US assets prior to the disposal of our interest 
in Verizon Wireless. 

Adjusted earnings per share
Adjusted earnings per share1 fell 12.8% to 17.54 pence, driven by lower 
adjusted operating profit, offset by a lower share count arising from the 
Group’s share buyback programme. The Board is recommending a final 
dividend per share of 7.47 pence, to give total ordinary dividends per 
share for the year of 11.0 pence, up 8% year-on-year.

Free cash flow
Free cash flow was £4.4 billion, down 21.5% from the prior year. On a pro 
forma guidance basis, free cash flow was £4.8 billion2, within our 
guidance range of £4.5 billion to £5.0 billion for the year. The year-on-
year decline reflects the relative strength of sterling against the South 
African rand and Indian rupee over the course of the year, partly 
offset by movements in the euro, as well as tough trading conditions. 
In addition to the free cash flow reported above, we received an income 
dividend of £2.1 billion from Verizon Wireless. 

Capital expenditure
Capital expenditure increased 13.3% to £7.1 billion, with the growth 
driven by the inclusion of CWW for 12 months, the inclusion of KDG 
from October 2013, the commencement of our fibre roll-out in Spain, 
and initial Project Spring investments in Germany and India. In addition, 
we acquired and renewed spectrum for £2.2 billion in India, Romania, 
New Zealand and the Czech Republic, with a cash cost of £0.9 billion 
during the year.

Vodafone Group Plc 

Annual Report 2014

38

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

39

Group1,2,3

Revenue

Service revenue
Other revenue

EBITDA2
Adjusted operating profit2
Adjustments for:

Management basis1

Statutory basis1

Non-Controlled 
Interests and 
Common 
Functions4
£m
686 
502 
184 
(24)
3,094 

AMAP 
£m
14,971 
13,087 
1,884 
4,680 
2,092 

Europe
£m
27,997 
25,977 
2,020 
8,175 
2,688 

Eliminations
£m
(38)
(37)
(1)
–
–

2014
£m
43,616 
39,529 
4,087 
12,831 
7,874 

2013
£m
44,445
40,495
3,950
13,566
12,577

Impairment losses
Restructuring costs and other one-off items
Amortisation of acquired customer bases and brand intangible assets
Other income and expense

Operating loss
Non-operating income and expense
Net financing costs
Income tax credit/(expense)
Profit/(loss) for the financial year from continuing operations
Profit for the financial year from discontinued operations
Profit for the financial year

2014
£m
38,346
35,190
3,156
11,084
4,310

(6,600)
(355)
(551)
(717)
(3,913)
(149)
(1,208)
16,582
11,312 
48,108
59,420 

2013
£m
38,041
34,999
3,042
11,466
5,590

(7,700)
(311)
(249)
468
(2,202)
10 
(1,291)
(476)
(3,959)
4,616 
657 

Notes:
1  Management basis amounts and growth rates are calculated consistent with how the business is managed and operated, and include the results of the Group’s joint ventures, Vodafone Italy, Vodafone Hutchison Australia, 
Vodafone Fiji and Indus Towers, on a proportionate basis, including the profit contribution from Verizon Wireless to 2 September 2013. Statutory basis includes the results of the Group’s joint ventures using the equity 
accounting basis rather than on a proportionate consolidation basis, with the profit contribution from Verizon Wireless being classified within discontinued operations. See “Non-GAAP information” on page 201 for details.

2  All amounts are presented on the Group’s revised segment basis. EBITDA and adjusted operating profit have been restated to exclude restructuring costs. Adjusted operating profit has also been redefined to exclude 

amortisation of customer base and brand intangible assets. See page 201 for “Non-GAAP financial information”.
3  2014 results reflect average foreign exchange rates of £1:€1.19 and £1:US$1.59 (2013: £1:€1.23 and £1:US$1.58).
4  Common Functions primarily represent the results of the partner markets and the net result of unallocated central Group costs.

Net debt 
Net debt on a statutory basis decreased £11.7 billion to £13.7 billion 
as proceeds from the disposal of our US group, whose principal 
asset was its 45% stake in Verizon Wireless, positive free cash flow 
and favourable foreign exchange movements more than offset the 
acquisition of Kabel Deutschland, licences and spectrum payments 
and equity shareholder returns including equity dividends, the special 
distribution and share buybacks. In Q4, we paid £2.4 billion in relation 
to the expected tax liability for the Verizon Wireless transaction, of which 
US$3.3 billion (£2.0 billion) was paid to Verizon. We now expect this 
liability to total US$3.6 billion (£2.2 billion).

2015 financial year guidance3

2015 financial year guidance

EBITDA 
£bn
11.4–11.9

Free cash flow 
£bn
Positive

We expect EBITDA to be in the range of £11.4 billion to £11.9 billion. 

We expect free cash flow to be positive after all capex, before the impact 
of M&A, spectrum purchases and restructuring costs. Total capex 
over the next two years is expected to be around £19 billion, after 
which we anticipate capital intensity normalising to a level of 13–14% 
of annual revenue.

Performance against 2014 financial year guidance2
On 2 September 2013 we issued pro forma guidance for the 2014 
financial year, which excluded VZW and included 100% of Vodafone 
Italy, both for the whole year. This pro forma guidance included 
Vodafone’s remaining joint ventures (Australia, Fiji and Indus Towers), 
on an equity accounting basis, consistent with IFRS requirements.

Based on guidance foreign exchange rates, our pro forma adjusted 
operating profit for the 2014 financial year was £4.9 billion2, in line with 
the around £5.0 billion range set in September 2013. On the same basis 
our pro forma free cash flow was £4.8 billion2, in line with our guidance 
range of £4.5–£5.0 billion.

Nick Read 
Chief Financial Officer

Notes:
*  All amounts in this document marked with an “*” represent organic growth which presents performance on a comparable basis, both in terms of merger and acquisition activity and movements in foreign exchange rates. 

See page 202 “Non-GAAP financial information” for further details.

1  Please see page 201 for “Non-GAAP financial information”.
2  Guidance foreign exchange rates for the year ended 31 March 2014 were £1:€1.17, £1=US$1.52, £1:INR 84.9 and £1:ZAR 14.3.
3  We have based guidance for the 2015 financial year on our current assessment of the global macroeconomic outlook and assume foreign exchange rates of £1:€1.21, £1:INR 105.8 and £1:ZAR 18.4. It excludes the impact 
of licences and spectrum purchases, material one-off tax-related payments, restructuring costs and any fundamental structural change to the Eurozone. It also assumes no material change to the current structure of the 
Group. Actual foreign exchange rates may vary from the foreign exchange rate assumptions used. A 1% change in the euro to sterling exchange rate would impact EBITDA by £60 million and have no material impact on free 
cash flow. A 1% change in the Indian rupee to sterling exchange rate would impact EBITDA by £10 million and free cash flow by £5 million. A 1% change in the South African Rand to sterling exchange rate would impact EBITDA 
by £15 million and free cash flow by £5 million. Guidance for the year ending 31 March 2015 includes the results of Vodafone’s remaining joint ventures (Australia, Fiji and Indus Towers) on an equity basis, consistent with 
IFRS requirements.

 
Vodafone Group Plc 
Annual Report 2014

40

Operating results

This section presents our operating performance, providing commentary on how the revenue and the EBITDA 
performance of the Group and its operating segments within the Europe and AMAP regions, together with 
Common Functions, have developed over the last year. See pages 171 to 175 for commentary on the 2013 
financial year. Consistent with the financial highlights on page 3, this section contains financial information 
on both a management and statutory basis. The discussion of our revenues, EBITDA and adjusted operating 
profit by segment is performed under the management basis as this is assessed as being the most insightful 
presentation and is how the Group’s operating performance is reviewed internally by management. The discussion 
of items of profit and losses under adjusted operating profit, being primarily income tax, net finance costs and 
non-operating items, is performed on a statutory basis. 

Europe

Year ended 31 March 2014
Revenue

Service revenue
Other revenue

EBITDA
Adjusted operating profit
EBITDA margin

Germany
£m

8,272 
7,739 
533 
2,698 
918 
32.6%

Italy
£m

UK
£m

Spain
£m

Other Europe
£m

Eliminations
£m

Europe
£m

4,312 
3,863 
449 
1,536 
726 
35.6%

6,427 
6,095 
332 
1,418 
187 
22.1%

3,518 
3,230 
288 
787 
181 
22.4%

5,525 
5,104 
421 
1,736 
676 
31.4%

(57)
(54)
(3)
–
–

27,997 
25,977 
2,020 
8,175 
2,688 
29.2%

Revenue decreased 2.1%, including a 2.5 percentage point favourable 
impact from foreign exchange rate movements and a 4.7 percentage 
point positive impact from M&A and other activity. On an organic basis 
service revenue declined 9.1%*, driven by challenging macroeconomic 
conditions in many markets, increased competition and the 
impact of MTR cuts, partially offset by continued growth of mobile 
in-bundle revenue. 

EBITDA decreased 10.2%, including a 2.5 percentage point favourable 
impact from foreign exchange rate movements and a 5.6 percentage 
point positive impact from M&A and other activity. On an organic basis 
EBITDA decreased 18.3%*, resulting from a reduction in service revenue 
in most markets and higher customer investment, partially offset 
by efficiency in operating costs.

Revenue – Europe

Service revenue
Germany
Italy
UK
Spain
Other Europe
Europe

EBITDA
Germany
Italy
UK
Spain
Other Europe
Europe

Adjusted operating profit
Germany
Italy
UK
Spain
Other Europe
Europe

Organic 
change 
%
(9.3)

(6.2)
(17.1)
(4.4)
(13.4)
(7.1)
(9.1)

(18.2)
(24.9)
(9.8)
(23.9)
(14.0)
(18.3)

(36.0)
(41.6)
(49.3)
(56.4)
(30.2)
(39.2)

Restated
2013
£m

28,602 
26,501 
2,101 
9,099 
4,175 
31.8%

% change

£

Organic

(2.1)
(2.0)
(3.9)
(10.2)
(35.6)

(9.3)
(9.1)
(10.8)
(18.3)
(39.2)

Other 
activity1
pps
4.7 

Foreign 
exchange 
pps
2.5 

Reported  
change 
%
(2.1)

9.0 
2.2 
31.9 
(0.7)
(17.5)
4.6 

10.2 
2.2 
26.9 
(1.8)
(6.2)
5.6 

(1.1)
1.1 
11.0 
(2.5)
4.8 
1.3 

3.6 
3.1 
–
3.1 
1.8 
2.5 

3.3 
2.8 
0.1 
2.8 
2.1 
2.5 

2.6 
2.4 
–
1.9 
2.4 
2.3 

6.4 
(11.8)
27.5 
(11.0)
(22.8)
(2.0)

(4.7)
(19.9)
17.2 
(22.9)
(18.1)
(10.2)

(34.5)
(38.1)
(38.3)
(57.0)
(23.0)
(35.6)

Note:
1 

“Other activity” includes the impact of M&A activity and the revision to intra-group roaming charges from 
1 April 2013. Refer to “Organic growth” on page 202 for further detail.

Vodafone Group Plc 

Annual Report 2014

40

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

41

Germany
Service revenue decreased 6.2%*, with a slightly improving trend in Q4 
compared to Q3. Performance for the year was driven by intense price 
competition in both the consumer and enterprise segments and an MTR 
cut effective from December 2012, with Vodafone particularly impacted 
due to our traditionally high ARPU. In a more competitive environment 
we launched both a more aggressive 3G price plan (“Smart”) 
and pushed otelo in the entry-level contract segment. Mobile in-bundle 
revenue increased 2.7%* as a result of growth in integrated Vodafone 
Red offers, which was more than offset by a decline in mobile out-of-
bundle revenue of 22.6%*. We continue to focus on Vodafone Red and 
4G where we had nearly 3.0 million customers and 891,000 consumer 
contract customers respectively at 31 March 2014.

EBITDA declined 18.2%*, with a 4.3* percentage point decline 
in EBITDA margin, driven by lower service revenue and increased 
customer investment.

The roll-out of 4G services continued with a focus on urban areas, with 
overall outdoor population coverage of 70% at 31 March 2014, which 
combined with our ongoing network enhancement plan has resulted 
in a significant improvement in voice and data performance in the 
second half of the year.

Following its acquisition on 14 October 2013, KDG contributed 
£702 million to service revenue and £297 million to EBITDA in Germany. 
The domination and profit and loss transfer agreement was registered 
on 14 March 2014 and the integration of Vodafone Germany and KDG 
began on 1 April 2014.

Italy
Service revenue declined 17.1%* driven by the effect of the 
summer prepaid price war penetrating the customer base and 
the negative impact of MTR cuts effective from January and 
July 2013. Mobile in-bundle revenue grew 15.2%* driven by the 
take-up of integrated prepaid plans. Vodafone Red, which had nearly 
1.5 million customers at 31 March 2014, continues to penetrate further 
into the base leading to improving churn in the contract segment. 

Enterprise revenue growth, while still negative, showed signs 
of improvement during the year thanks to the success of “Zero”. 
Prepaid experienced a steep ARPU decline as a result of the market 
move to aggressive bundled offers. 4G services are now available 
in 202 municipalities and outdoor coverage has reached 35%.

Fixed line revenue declined 3.2%* as a result of declining fixed 
voice usage, partly offset by continued broadband revenue growth 
supported by 77,000 net broadband customer additions during the year. 
Vodafone Italy now offers fibre services in 37 cities and is progressing 
well on its own fibre build plans.

EBITDA declined 24.9%*, with a 4.8* percentage point decline in EBITDA 
margin, primarily driven by the lower revenue, partially offset by strong 
efficiency improvements delivered on operating costs which fell 7.1%*.

UK
Service revenue decreased 4.4%*, principally driven by declines 
in enterprise and prepaid and a 1.9 percentage point impact from MTR 
cuts, partially offset by consumer contract service revenue growth. 
Mobile in-bundle revenue increased 0.6%* as the positive impact 
of contract customer growth and greater penetration of Vodafone 
Red plans into the customer base, with nearly 2.7 million customers 
at 31 March 2014, offset pricing pressures. Mobile out-of-bundle 
declined 7.2%*, primarily driven by lower prepaid revenue.

The activity to integrate the UK operations of CWW was accelerated 
successfully and we continue to deliver cash and capex synergies 
as planned. The sales pipeline is now growing, which we expect 
to materialise into revenue increases in the 2015 financial year.

The roll-out of 4G services continued following the launch in August 
2013, with services now available in 14 cities and over 200 towns, 
with over 637,000 4G enabled plans (including Mobile Broadband) 
at 31 March 2014. We are making significant progress in network 
performance, particularly in the London area.

EBITDA declined 9.8%*, driven by lower revenue and a 1.0* 
percentage point decline in the EBITDA margin as a result of higher 
customer investment.

Spain
Service revenue declined 13.4%*, as a result of intense convergence 
price competition, macroeconomic price pressure in enterprise and 
a MTR cut in July 2013. Service revenue trends began to improve 
towards the end of the year. As a result of a stronger commercial 
performance and lower customer churn from an improved customer 
experience, the contract customer base decline slowed during the 
year and the enterprise customer base remained broadly stable. 
Mobile in-bundle revenue declined 0.4%* driven by the higher 
take-up of Vodafone Red plans, which continue to perform well, 
with over 1.2 million customers at 31 March 2014. We had 797,000 
4G customers at 31 March 2014 and services are now available in all 
Spanish provinces, 227 municipalities and 80 cities.

Fixed line revenue declined 0.2%* as we added 216,000 new 
customers during the year and added 276,000 homes to our joint fibre 
network with Orange. On 17 March 2014 we agreed to acquire Grupo 
Corporativo Ono, S.A. (‘Ono’), the leading cable operator in Spain and 
the transaction is, subject to customary terms and conditions including 
anti-trust clearances by the relevant authorities, expected to complete 
in calendar Q3 2014.

EBITDA declined 23.9%*, with a 3.4* percentage point decline in EBITDA 
margin, primarily driven by the lower revenue, partly offset by lower 
commercial costs and operating cost reductions of 9.4%*.

Other Europe
Service revenue declined 7.1%* as price competition and MTR cuts 
resulted in service revenue declines of 5.6%*, 8.4%* and 14.1%* in the 
Netherlands, Portugal and Greece respectively. However, Hungary and 
Romania returned to growth in H2, and all other markets apart from 
Portugal showed an improvement in revenue declines in Q4.

In the Netherlands mobile in-bundle revenue increased by 3.4%*, driven 
by the success of Vodafone Red plans. In Portugal, the broadband 
customer base and fixed line revenues continued to grow as the fibre 
roll-out gained momentum in a market moving strongly towards 
converged offers, whilst in Greece the customer base grew due 
to the focus on data. In Ireland, contract growth remained good 
in a declining market.

EBITDA declined 14.0%*, with a 2.1* percentage point reduction 
in the EBITDA margin, driven by lower service revenue, partly offset 
by operating cost efficiencies.

Vodafone Group Plc 
Annual Report 2014

42

Operating results (continued)

Africa, Middle East and Asia Pacific

Year ended 31 March 2014
Revenue

Service revenue
Other revenue

EBITDA
Adjusted operating profit
EBITDA margin

India
£m

Vodacom
£m

Other AMAP
£m

Eliminations
£m

AMAP
£m

4,394 
3,927 
467 
1,397 
354 
31.8%

4,718 
3,866 
852 
1,716 
1,228 
36.4%

5,860 
5,295 
565 
1,567 
510 
26.7%

(1)
(1)
–
–
–

14,971 
13,087 
1,884 
4,680 
2,092 
31.3%

Restated
2013
£m

15,413
13,729
1,684
4,532
1,893
29.4%

£

(2.9)
(4.7)
11.9 
3.3 
10.5 

% change

Organic

8.4 
6.1 
27.4 
16.2 
28.6 

Revenue declined 2.9% mainly as a result of a 12.0 percentage point 
adverse impact from foreign exchange rate movements, particularly 
with regard to the Indian rupee, the South African rand and the 
Turkish lira. On an organic basis service revenue grew 6.1%*, driven 
by a higher customer base, increased customer usage and successful 
pricing strategies, partially offset by the impact of MTR reductions and 
a general weakening in macroeconomic conditions in certain countries. 
Growth was led by strong performances in India, Turkey, Qatar and 
Ghana and robust performances in Vodacom and Egypt, partly offset 
by service revenue declines in Australia and New Zealand.

EBITDA increased 3.3%, including a 13.9 percentage point adverse 
impact from foreign exchange rate movements. On an organic basis, 
EBITDA grew 16.2%*, driven primarily by strong growth in India, Turkey, 
Australia, Qatar and Ghana as well as improved contributions from Egypt 
and Vodacom.

India
Service revenue increased 13.0%*, driven by continued customer 
growth and data usage as well as improved voice pricing. 
Mobile customers increased by 14.2 million during the year, yielding 
a closing customer base of 166.6 million at 31 March 2014.

Data usage grew 125% during the year, primarily resulting from a 39% 
increase in mobile internet users and a 67% increase in usage per 
customer. At 31 March 2014 active data customers totalled 52 million 
including seven million 3G customers.

We progressively rolled out M-Pesa across India over the year, reaching 
nationwide coverage by March 2014. 

EBITDA grew 26.4%*, with a 3.3* percentage point increase in EBITDA 
margin, driven by the higher revenue and the resulting economies 
of scale on costs.

Revenue – AMAP

Service revenue
India 
Vodacom
Other AMAP
AMAP

EBITDA
India 
Vodacom
Other AMAP
AMAP

Adjusted operating profit
India 
Vodacom
Other AMAP
AMAP

Organic 
change 
%
8.4 

Other
activity1
pps
0.7 

Foreign 
exchange 
pps
(12.0)

Reported  
change 
%
(2.9)

13.0 
4.1 
2.8 
6.1 

26.4 
6.6 
19.3 
16.2 

83.3 
8.9 
66.5 
28.6 

–
(2.8)
4.0 
0.7 

–
0.2 
3.2 
1.0 

–
0.3 
(2.6)
(0.2)

(11.7)
(13.7)
(9.4)
(11.5)

(13.7)
(16.1)
(10.7)
(13.9)

(23.1)
(17.0)
(13.9)
(17.9)

1.3 
(12.4)
(2.6)
(4.7)

12.7 
(9.3)
11.8 
3.3 

60.2 
(7.8)
50.0 
10.5 

Notes:
1 

“Other activity” includes the impact of M&A activity and the revision to intra-group roaming charges from 
1 April 2013. Refer to “Organic growth” on page 202 for further detail.

In February, Vodafone India successfully bid for additional spectrum 
in 11 telecom circles in the Indian Government’s 900MHz and 1800MHz 
spectrum auction, enabling the company to provide customers with 
enhanced mobile voice and data services across the country. Of the 
total £1.9 billion cost of these spectrum licences, £0.5 billion was paid 
during the financial year with the remainder payable in instalments 
starting in 2017.

Vodacom
Service revenue grew 4.1%*, driven by strong growth in Vodacom’s 
mobile operations outside South Africa. In South Africa, organic service 
revenue increased 0.3%*, despite the adverse impact of an MTR cut, 
due to the strong growth in data revenues of 23.5%*, driven by higher 
smartphone penetration and the strong demand for prepaid bundles. 

Vodacom’s mobile operations outside South Africa delivered service 
revenue growth of 18.9%* mainly from continued customer base 
growth. M-Pesa continued to perform well and is now operational in all 
of the Vodacom mobile operations outside of South Africa, with over 
4.4 million customers actively using the service.

EBITDA increased 6.6%*, driven by revenue growth, optimisation 
in customer investment and efficiencies in South Africa operating 
costs. The EBITDA margin decline of 0.3* percentage points is the 
result of higher sales of lower margin handsets.

On 14 April 2014, Vodacom announced the acquisition of the Vodacom 
customer base from Nashua, a mobile cellular provider for South 
African mobile network operators, subject to the approval of the 
Competition Authority. 

On 19 May 2014 Vodacom announced that it had reached 
an agreement with the shareholders of Neotel Proprietary Limited 
(‘Neotel’), the second largest provider of fixed telecommunications 
services for both enterprise and consumers in South Africa, to acquire 
100% of the issued share capital in, and shareholder loans against, 
Neotel for a total cash consideration of ZAR 7.0 billion (£0.4 billion). 
The transaction remains subject to the fulfilment of a number 
of conditions precedent including applicable regulatory approvals 
and is expected to close before the end of the financial year.

Vodafone Group Plc 

Annual Report 2014

42

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

43

Other AMAP
Service revenue increased 2.8%*, with growth in Turkey, Egypt, 
Qatar and Ghana being partially offset by declines in Australia and 
New Zealand. 

Service revenue growth in Turkey was 7.9%* after a 5.4 percentage point 
negative impact from voice and SMS MTR cuts effective from 1 July 
2013. Mobile in-bundle revenue in Turkey grew 25.0%* driven by higher 
smartphone penetration, the success of Vodafone Red plans and 
continued growth in enterprise.

In Egypt service revenue increased 2.6%*, driven by the growth in the 
customer base, higher data usage and a successful pricing strategy. 
Service revenue growth in Qatar came as a result of strong net customer 
additions and the success of segmented commercial offers. In Ghana, 
service revenue grew 19.3%*, driven by an increase in customers and 
higher data usage in both consumer and enterprise. 

EBITDA grew 19.3%* with a 3.1* percentage point improvement 
in EBITDA margin, with improvements in Turkey, Australia, Qatar and 
Ghana driven by the increase in scale and operating cost efficiencies, 
and with robust contribution from Egypt, partially offset by a decline 
in New Zealand.

Our joint venture in Australia experienced a service revenue decline 
of 9.0%*. The turnaround plan remains on track, yielding improved 
levels of network performance, net promoter score and customer base 
management. The EBITDA margin was improved by 14.8* percentage 
points, as a result of restructuring and stronger cost discipline.

Our associate in Kenya, Safaricom, increased service revenue by 17.2% 
driven by a higher customer base and continued growth in M-Pesa.

Non-Controlled Interests
Verizon Wireless1,2

Revenue

Service revenue
Other revenue

EBITDA
Interest
Tax2
Group’s share of result in VZW 

2014
£m
9,955 
9,000 
955 
4,274 
(20)
(50)
3,169 

2013 
£m
21,972 
19,697 
2,275 
8,831 
(25)
13 
6,500 

Notes:
1  All amounts represent the Group’s share based on its 45% partnership interest, unless otherwise stated. 
Results for the year ended 31 March 2014 only include results to 2 September 2013, the date the Group 
announced its intention to dispose of its 45% interest.

2  The Group’s share of the tax attributable to VZW relates only to the corporate entities held by the VZW 
partnership and certain US state taxes which are levied on the partnership. The tax attributable to the 
Group’s share of the partnership’s pre-tax profit is included within the Group tax charge.

On 2 September 2013 Vodafone announced it had reached 
an agreement with Verizon Communications Inc. to dispose of its 
US group whose principal asset was its 45% interest in Verizon Wireless. 
The Group ceased recognising its share of results in Verizon Wireless 
on 2 September 2013, and classified its investment as a held for sale 
asset and the results as a discontinued operation. The transaction 
completed on 21 February 2014.

Vodafone Group Plc 
Annual Report 2014

44

Operating results (continued)

Operating loss
Adjusted operating profit excludes certain income and expenses that 
we have identified separately to allow their effect on the present results 
of the Group to be assessed (see page 201). The items that are included 
in operating loss but are excluded from adjusted operating profit are 
discussed below.

Impairment losses of £6,600 million (2013: £7,700 million) recognised 
in respect of Germany, Spain, Portugal, Czech Republic and Romania. 
Further detail is provided in note 4 to the Group’s consolidated 
financial statements.

Restructuring costs of £355 million (2013: £311 million) have been 
incurred to improve future business performance and reduce costs.

Amortisation of intangible assets in relation to customer bases and 
brands are recognised under accounting rules after we acquire 
businesses and amounted to £551 million (2013: £249 million). 
Amortisation charges increased in the year as a result of the acquisition 
of KDG and Vodafone Italy in the year.

Other income and expense comprises a loss of £0.7 billion arising 
largely from our acquisition of a controlling interest in Vodafone Italy. 
The year ended 31 March 2013 includes a £0.5 billion gain on the 
acquisition of CWW.

Including the above items, operating loss increased to £3.9 billion from 
£2.2 billion as lower impairment charges were offset by lower revenue, 
higher customer costs and higher amortisation.

Net financing costs

Investment income
Financing costs
Net financing costs

2014
£m 
346 
(1,554)
(1,208)

2013
£m 
305 
(1,596)
(1,291)

On a statutory basis, net financing costs have decreased 6.4% primarily 
due to the recognition of mark-to-market gains, offset by a £99 million 
loss (2013: £nil) on the redemption of US$5.65 billion bonds as part 
of the restructuring of the Group’s financing arrangements following the 
disposal of Verizon Wireless and lower interest income on settlement 
of tax issues.

Taxation

Income tax expense:
Continuing operations before recognition of 
deferred tax
Discontinued operations
Total income tax expense
Recognition of additional deferred tax – 
continuing operations
Total tax (credit)/expense

2014
£m

2013
£m

2,736 
1,709 
4,445 

(19,318)
(14,873) 

476 
1,750 
2,226 

– 
2,226

The recognition of the additional deferred tax assets, which arose from 
losses in earlier years, was triggered by the agreement to dispose of the 
US group whose principal asset was its 45% interest in VZW, which 
removes significant uncertainty around both the availability of the 
losses in Germany and the future income streams in Luxembourg. 
The Group expects to use these losses over a significant number 
of years; the actual use of these losses is dependent on many factors 
which may change, including the level of profitability in both Germany 
and Luxembourg, changes in tax law and changes to the structure 
of the Group.

Total tax (credit)/expense
Tax on adjustments to derive adjusted profit 
before tax
Removal of post-disposal VZW tax
Recognition of deferred tax asset for losses 
in Germany and Luxembourg
Tax liability on US rationalisation 
and reorganisation
Deferred tax on current year movement of 
Luxembourg losses
Adjusted income tax expense
Share of associates’ and joint ventures’ tax
Adjusted income tax expense for 
calculating adjusted tax rate

Profit before tax
– Continuing operations
– Discontinued operations
Total profit before tax 
Adjustments to derive adjusted profit 
before tax
Adjusted profit before tax
Share of associates’ and joint ventures’ tax and 
non-controlling interest
Adjusted profit before tax for calculating 
adjusted effective tax rate

Adjusted effective tax rate

2014
£m
(14,873)

2013
£m
2,226 

290 
(1,019)

19,318 

(2,210)

113
1,619 
226 

150 
– 

– 

–

– 
2,376 
390 

1,845 

2,766 

(5,270) 
49,817 
44,547 

(3,483)
6,366 
2,883 

(38,070)
6,477 

7,833 
10,716 

281 

575 

6,758 

11,291 

27.3% 

24.5% 

The adjusted effective tax rate for the year ended 31 March 2014 was 
27.3%, in line with our expectation for the year. The rate has been 
adjusted to exclude tax arising in respect of our US group after the date 
of the announcement of the disposal of VZW.

Our adjusted effective tax rate does not include the impact of the 
recognition of an additional deferred tax asset in respect of the 
Group’s historic tax losses in Germany (£1,916 million) and Luxembourg 
(£17,402 million), and the estimated US tax liability (£2,210 million) 
relating to the rationalisation and reorganisation of our non-US assets 
prior to the disposal of our interest in VZW.

 
 
 
 
 
 
Vodafone Group Plc 

Annual Report 2014

44

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

45

Discontinued operations
On 2 September 2013 the Group announced it had reached 
an agreement with Verizon Communications Inc. to dispose of its 
US group whose principal asset was its 45% interest in VZW. The Group 
ceased recognising its share of results in VZW on 2 September 
2013, and classified its investment as a held for sale asset and the 
results as a discontinued operation. The transaction completed 
on 21 February 2014.

The table below sets out all of the elements relating to this discontinued 
operation within the consolidated income statement.

Share of result in associate
Net financing income/(costs)
Profit before taxation
Taxation relating to performance 
of discontinued operations
Post-tax profit from discontinued 
operations

2014
£m
3,191 
 27
3,218 

2013
£m
6,422 
(56)
6,366 

 (1,709)

(1,750)

1,509 

4,616 

The table below sets the gain on disposal of discontinued operations.

2014
£m

2013
£m

Profit attributable to equity shareholders 

Adjustments: 

Impairment loss
Amortisation of acquired customer base 
and brand intangible assets 
Restructuring costs
Other income and expense
Discontinued and other items
Non-operating income and expense 
Investment income and financing costs

Taxation
Removal of VZW trading results and tax after 
2 September1
Non-controlling interests 
Adjusted profit attributable to equity 
shareholders 

Gain on disposal of discontinued 
operations before tax
Other items arising from the disposal
Net gain on disposal of discontinued 
operations

44,996
1,603

46,599

Weighted average number of shares 
outstanding – basic 
Weighted average number of shares 
outstanding – diluted 

– 
–

–  

2014
£m
59,254 

Statutory basis

2013
£m
413 

6,600 

7,700 

551
355 
717
(46,520)
149 
78 
(38,070)

(17,511)

249
311 
(468)
–
(10)
51 
7,833 

(150)

1,019 
(50)

(2,669)
(28)

4,642 

5,399 

Million 

Million 

26,472 

26,831 

26,682 

26,831 

Note:
1  The adjustment for the year ended 31 March 2014 primarily relates to the removal of tax in respect of our 

US group after 2 September 2013, whereas the adjustment for the year ended 31 March 2013 includes the 
removal of both profit contributions and tax for the period from 2 September 2012 to 31 March 2013.

Profit for the financial year from 
discontinued operations

48,108

4,616

Earnings/(loss) per share
We have redefined adjusted earnings per share to exclude amortisation 
of acquired customer base and brand-related intangible assets, 
restructuring costs and one-off items in relation to both the disposal 
of our interest in Verizon Wireless and the acquisition of the remaining 
23% of Vodafone Italy. Comparatives have been restated consistently.

Adjusted earnings per share was 17.54 pence, a decrease of 12.8% 
year-on-year, reflecting lower adjusted operating profit primarily due 
to the cessation of equity accounting for VZW from 2 September 
2013, partially offset by a reduction in shares in issue arising from the 
Group’s share buyback programme.

Basic earnings per share from continuing operations increased 
to 42.10 pence (2013: loss of 15.66 pence) primarily due to the 
recognition of the additional deferred tax assets in the current year.

References to “Q4” are to the quarter ended 31 March 2014 unless otherwise stated. References to the “second 
half of the year” are to the six months ended 31 March 2014 unless otherwise stated. References to the “year” 
or “financial year” are to the financial year ended 31 March 2014 and references to the “prior financial year” 
are to the financial year ended 31 March 2013 unless otherwise stated. References to the “2014 financial 
year”, “2015 financial year”, “2016 financial year”, “2017 financial year” and the “2019 financial year” are to the 
financial years ending 31 March 2014, 2015, 2016, 2017 and 2019, respectively. References to “calendar Q3 
2014” are to the quarter ended 30 September 2014, unless otherwise stated.

 
 
 
 
 
 
 
 
Vodafone Group Plc 
Annual Report 2014

46

Risk summary

Identifying and managing 
our risks

We have a clear framework for identifying and managing risk, both 
at an operational and strategic level. Our risk identification and mitigation 
processes have been designed to be responsive to the ever-changing 
environments in which we operate.

Managing risk

For more detail of our strategy for managing risk

 196

Board

Review and 
confirmation
Review and confirmation 
by the Board

Audit and Risk 
Committee

Executive 
Committee

Group Risk  
Co-ordinator

Senior 
management 
of Group 
functions

Senior 
management 
of operating 
companies

Identify
Senior management 
identify the key risks 
and develop 
mitigation actions

Identify
Local management 
create a register of their 
top ten risks and 
mitigation actions

Process
Risks and mitigation 
validated with the 
Executive Committee 
and presented to the 
Audit and Risk 
Committee for review

Review and  
assessment
Group Risk Co-ordinator, 
who is the Group 
Audit Director, 
consolidates the 
operating companies’ 
and Group risks to 
compile the Group’s 
key risks

Ongoing review 
and control
There is ongoing review 
of the risks and controls 
in place to mitigate 
these risks by the Audit 
and Risk Committee

Vodafone Group Plc 

Annual Report 2014

46

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

47

Key risks
Network or IT systems failure
Major failure or malicious attack on our network or IT systems may result 
in service interruption and consequential customer and revenue loss.

Failure to protect customer information
We host increasing quantities and types of customer data in both 
enterprise and consumer segments and any failure to protect data 
adequately could affect our reputation and lead to legal action.
Competition
We face intensifying competition where all operators are looking to 
secure a share of the potential customer base, leading to lower future 
revenues and profitability.
Regulation
We need to comply with an extensive range of regulatory requirements 
including the licensing, construction and operation of our networks and 
services that can lead to adverse impacts on our business.

Converged and over-the-top “OTT” services
Some competitors offer converged services which we cannot either 
replicate or provide at a similar price point. Furthermore, advances in 
smartphone technology place more focus on applications, operating 
systems and devices rather than the services provided by operators, 
which could erode revenues.
Weak economic conditions
Economic conditions in many markets, especially in Europe, continue 
to stagnate or show nominal levels of growth and remain impacted by 
austerity measures which could affect disposable incomes. This may 
result in customers moving to lower price plans or giving up their phones.
Health risks
Concerns have been expressed that the electromagnetic signals
emitted by mobile handsets and base stations may pose health risks. 
Authorities including the World Health Organization (‘WHO’) agree there 
is no evidence that convinces experts that exposure to radiofrequency 
fields from mobile devices and base stations operated within guideline 
limits has any adverse health effects.
Integration of acquired businesses
The price paid for acquired businesses is based upon current and future 
expected cash flows that are expected to be generated from benefits 
and synergies that being part of the Vodafone Group will generate.

Key suppliers
We depend on a limited number of suppliers for strategically important 
network and IT infrastructure and associated support services to 
operate and upgrade our networks and provide key services to 
our customers. 
Tax disputes
We operate in many jurisdictions around the world and from time to 
time have disputes on the amount of tax due, including an ongoing tax 
case in India where the Indian Government has introduced retrospective 
legislation that overturns a positive India Supreme Court decision.
Impairment assumptions
Revisions to the assumptions used in assessing the recoverability 
of goodwill, including discount rates, estimated future cash flows or 
anticipated changes in operations, could lead to the impairment of 
certain Group assets.

Mitigating factors

Specific back-up and resilience requirements are built into our networks 
combined with regularly tested business continuity and disaster 
recovery plans.

Hardware and software applications include security features which are 
reviewed by our technology and corporate security functions to ensure 
compliance with our policies and security standards.

We will continue to promote our differentiated propositions by focusing 
on our points of strength such as network quality, products and 
customer service. See page 21 for more details on our strategy.

We monitor market developments closely, identifying risks in our 
current and proposed commercial propositions, which are factored 
into our business planning process, competitive commercial pricing 
and product strategies. We also make interventions at a national 
and international level in respect of legislative, fiscal and regulatory 
proposals which we feel are not in the interest of the Group.

In some markets we already provide fixed line services whilst in others 
we actively look to provide such services through acquisition or 
partnerships. We have also accelerated the introduction of integrated 
price plans to reduce customers’ out-of-bundle usage through 
substitution. See pages 22 to 25 for more details. 

We monitor the economic situation and have developed plans with 
specific actions identified to mitigate the risk of a market entering a 
period of severe financial crisis.

We have a global health and safety policy that includes standards for
radio frequency fields that are mandated in all our operating companies. 
We monitor scientific developments and engage with relevant bodies 
to support the delivery and transparent communication of the scientific 
research agenda set by the WHO.

We have experience of acquiring and integrating businesses into the 
Group and for all significant transactions we develop and implement 
a structured integration plan to ensure that revenue benefits and cost 
synergies are delivered.

We periodically review the performance of key suppliers across 
individual markets and from a Group perspective, including identifying 
and managing “suppliers at risk” and having business continuity plans in 
place in case of supplier failure.

We maintain constructive engagement with the tax authorities, relevant 
government representatives and other businesses with similar issues. 
We also engage advisors and legal counsel to obtain opinions on tax 
legislation and principles.

We review for impairment at least annually and consider the 
appropriateness of assumptions used including discount rates and long-
term growth rates, future technological developments and the timing 
and amount of future capital expenditure.

Vodafone Group Plc 
Annual Report 2014

48

Governance

49  Chairman’s overview
50  Board of directors and Group management
54  Corporate governance
69  Directors’ remuneration

Vodafone Group Plc 

Annual Report 2014

48

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

49

Chairman’s overview

Dear shareholder
Effective corporate governance is integral to the successful delivery of business goals: for our 
many and diverse stakeholders, how we work is as important as what we do. Vodafone operates 
under a well-developed governance framework designed to foster transparency, honesty 
and an informed approach to risk management across our worldwide business. We have clear 
standards of behaviour we expect from everyone who works for Vodafone: further details of our 
mandatory Code of Conduct are set out on page 67. 

The Board’s role is to set the strategy for the Group, appoint the right leadership and ensure 
consistent implementation whilst monitoring business performance and ensuring the timely 
and effective assessment and management of business risk. Our goal is to build an enduring and 
profitable Vodafone business admired by customers and other stakeholders, whilst achieving 
strong returns for our shareholders. As I explain in my statement on page 2, this was a significant 
year for Vodafone, and your Board played a leading role in the conduct of the major transactions 
described in the Chief Executive’s review on page 12. As the Group’s strategy continues to evolve, 
the Board is focused on maintaining a strong alignment of the interests of management with 
long-term value creation. Central to this is our remuneration policy (explained on page 71) which 
for the first time will be put to a shareholder vote at our annual general meeting this year, in line 
with new regulations. 

There were a number of changes to the Board during the year. Andy Halford has retired from the 
role of Group Chief Financial Officer after eight years, during which period he developed a track 
record of value creation for shareholders which few, if any, CFOs could hope to match. Andy has 
been succeeded by the Chief Executive of the AMAP region, Nick Read, under whose leadership 
our emerging markets businesses have achieved strong rates of growth. In March 2014, it was 
announced that Anne Lauvergeon intended to stand down from the Board; Alan Jebson and 
Anthony Watson have also informed the Board they will not seek re-election at the annual 
general meeting. On behalf of the Board, I would like to express our gratitude to Andy, Anne, Alan 
and Tony for their contribution to Vodafone and wish them well for the future. Valerie Gooding 
joined the Board as a non-executive director in February 2014, and in May 2014 we announced 
that Sir Crispin Davis will join the Board on 28 July and Dame Clara Furse on 1 September, both 
as non-executive directors. I am delighted to welcome Valerie, Sir Crispin and Dame Clara 
to the Board.

I am fortunate as Chairman to be able to call on a broad and diverse range of skills and 
perspectives around the boardroom table. In their new composition, our Board consists 
of 13 Directors, drawn from six different nationalities with international leadership experience 
across more than ten different industrial sectors. With three female directors, I am pleased to say 
that from September we will be well on our way to achieving our intention that women will hold 
25% of Board roles by the end of 2015. The recruitment of further female directors will continue 
to be a priority in future. 

Whilst your Board is confident that Vodafone is well-placed to continue to reward shareholders for 
their support for our strategy, we expect operating conditions to remain challenging in a number 
of our key markets over the year ahead. We will remain focused on ensuring the Group maintains 
a rigorous and analytical approach to the management of risk whilst seeking to encourage the 
innovation and entrepreneurship necessary to drive growth across the portfolio.

Gerard Kleisterlee 
Chairman

20 May 2014

“ Businesses must ensure  
absolute integrity in their business  
activities and decision-making 
processes if they are to earn and 
retain public trust.”

How have we complied with the UK Corporate Governance Code?
Throughout the year ended 31 March 2014 and to the date of this document, we complied with the provisions and applied the Main Principles of the 
UK Corporate Governance Code (the ‘Code’), published in September 2012. The Code can be found on the FRC website (frc.org.uk). We describe how 
we have applied those Main Principles in this section of the annual report which includes our statement of internal control and risk management, 
together with the “Directors’ remuneration” section on pages 69 to 85.

How have we complied with the corporate governance statement requirements?
We comply with the corporate governance statement requirements pursuant to the FCA’s Disclosure and Transparency Rules by virtue of the 
information included in this “Governance” section of the annual report together with information contained in the “Shareholder information” section 
on pages 182 to 189.

Vodafone Group Plc 
Annual Report 2014

50

Board of directors and Group management

Who are the directors and senior management? 
Our business is managed by our Board of directors (‘the Board’). Biographical details of the directors and senior management  
as at 20 May 2014 are as follows (with further information available at vodafone.com/board):

Skills and experience:
 a Deep knowledge of consumer electronics, technology, healthcare 

and lifestyle sectors

 a Wealth of experience operating in developed and emerging markets
 a Koninklijke Philips Electronics N.V. – President/Chief Executive 
Officer and Chairman of Board of Management (2001–2011)

 a Career with Philips spanning over 30 years
 a Gerard has also held non-executive director positions at Daimler 

AG (2009–2014) and Dell Inc. (2010–2013)

Other current appointments:
 a Royal Dutch Shell – Non-executive director and member of the 

Audit Committee

 a IBEX Global Solutions plc – Non-executive director
Board Committees:
 a Nominations and Governance (Chairman)

Gerard Kleisterlee
Chairman
Age: 67
Tenure: 3 years
Nationality: Dutch

Skills and experience:
 a Extensive experience in senior finance roles both at Vodafone and 

other multinational companies

 a Vodafone Group Plc – Chief Executive, Africa, Middle East and Asia 

Pacific (2008–2013)

 a Vodafone Limited (UK operating company ) – various senior roles, 

including Chief Financial Officer, Chief Commercial Officer and Chief 
Executive Officer (2002–2008)

 a United Business Media plc – Chief Financial Officer of subsidiary 

Miller Freeman Worldwide plc (1999–2001)

 a Federal Express Worldwide – senior global finance positions 

(1989–1999)

Other current appointments:
 a None
Board Committees:
 a None

Skills and experience:
 a Wealth of international business experience obtained at companies 

with high levels of customer service 

 a BUPA – Chief Executive Officer (1998–2008)
 a British Airways – various positions held over a period of 23 years, 

Nick Read
Chief Financial 
Officer –  
Executive director
Age: 49
Tenure: <1 year
Nationality: British

Vittorio Colao
Chief Executive – 
Executive director
Age: 52
Tenure: 7 years
Nationality: Italian

Stephen Pusey
Chief Technology 
Officer –  
Executive director
Age: 52
Tenure: 4 years
Nationality: British

including director for Asia-Pacific 

 a Non-executive director of the BBC (2008–2011), J Sainsbury plc 
(2007–2011), Standard Chartered (2005–2013), Compass Group 
plc (2000–2006), BAA plc (1998–2004) and Cable & Wireless 
Communications (1997–2000)

 a Valerie was also a Board member of the Confederation of British 

Valerie Gooding cbe
Non-executive 
director
Age: 64
Tenure: <1 year
Nationality: British

Industry and the Association of British Insurers

Other current appointments:
 a Premier Farnell plc – Non-executive Chairman
 a TUI Travel PLC – Non-executive director
 a English National Ballet – Trustee
 a Historic Royal Palaces – Trustee
Board Committees:
 a None

Renee James
Non-executive 
director
Age: 49
Tenure: 3 years
Nationality: American

Skills and experience:
 a Senior leader in international business
 a Knowledge of international IT systems
 a MacDonald, Dettwiler and Associates (Canada) – Non-executive 

director (2006–2012)

 a HSBC Holdings plc – Group Chief Operating Officer  

(2003–2006); Group Chief Information Officer (1997–2003)
 a Saudi British Bank – Senior Manager, Planning and Operations 

(1984–1987)

 a HSBC Holdings plc – Head of IT Audit (1978–1984)
Other current appointments:
 a Experian plc – Non-executive director
Board Committees:
 a Audit and Risk

Alan Jebson
Non-executive 
director
Age: 64
Tenure: 7 years
Nationality: British

Samuel Jonah
Non-executive 
director
Age: 64
Tenure: 5 years
Nationality: Ghanaian

Skills and experience:
 a Over 20 years’ experience working in the telecoms sector
 a Vodafone Group Plc – Chief Executive Europe (2006–2008)
 a RCS MediaGroup – Chief Executive (2004–2006)
 a Vodafone Group Plc – Regional Chief Executive Officer, Southern 
Europe (role later expanded to include Middle East and Africa 
regions) (2001–2004)

 a Omnitel Pronto Italia S.p.A. (became Vodafone Italy) – appointed 

Chief Executive in 1999 (1996–2004)

 a McKinsey & Company (1986–1996)
Other current appointments:
 a Bocconi University, Italy – International Advisory Board member
 a European Round Table of Industrialists – Steering 

Committee member

 a McKinsey & Company – International Advisory Board member
 a Oxford Martin School – Advisory Council member
Board Committees:
 a None

Skills and experience:
 a Wealth of international experience across wireline and 

wireless industries

 a Extensive understanding of business applications and solutions
 a Nortel Networks Corporation – various positions over period 
of 23 years, including Executive Vice President and President 
of EMEA region (2001–2005)
 a British Telecom (1977–1982)
Other current appointments:
 a None
Board Committees:
 a None

Skills and experience:
 a Deep knowledge of the high-tech sector
 a Wide ranging experience of international management
 a Intel Corporation – President (2013–present)
 a Intel Corporation – Executive Vice President and General Manager 

of the Software and Services Group (2012–2013)

 a Intel Corporation – Senior Vice President (2010–2012)
 a Intel Corporation – Vice President (2005–2010)
 a Intel Software and Services Group – General Manager (2005–2010)
 a Intel’s Microsoft Program Office – Vice President and General 

Manager (2000–2005)

 a Intel Online Services (Intel’s datacentre business) – Director and 

Chief Operating Officer (1998–2000)
Other current appointments:
 a Software subsidiaries of Intel Corporation: Havok Inc., Wind River 

Systems Inc. and McAfee, Inc. – Chairman

Board Committees:
 a Remuneration

Skills and experience:
 a Widespread experience of business in Africa, particularly South 

Africa and Ghana

 a Standard Bank of South Africa – Non executive director (2006–2012)
 a Advisor to the former Presidents of Ghana (2001–2009) and South 

Africa (1999–2008)

 a Awarded a Lifetime Award by the Commonwealth Business Council 

and African Business Magazine (2006)

 a Awarded the Companion of the Order of the Star (Ghana’s highest 

national award) (2006) and honorary Knighthood (2003)
 a AngloGold Ashanti Ltd – Executive President (2002–2005)
 a Lonmin Plc – Director (1992–2004)
 a Ashanti Goldfields Co Ltd – Chief Executive Officer (1986–2002)
 a Advisory Council of the President of the African Development Bank 

– Member (1990–1992)

Other current appointments:
 a Advisor to the Presidents of Togo and Nigeria
 a Imara Energy Corp. – Chairman
 a Iron Mineral Benefeciation Services – Non-executive Deputy Chairman
 a Jonah Capital (Pty) Limited – Executive Chairman
 a Range Resources Limited – Non-executive Chairman
 a Metropolitan Insurance Company Limited – Chairman
 a The Investment Climate Facility – Member of Trustee Board
Board Committees:
 a Remuneration

Vodafone Group Plc 

Annual Report 2014

50

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

51

Omid Kordestani
Non-executive 
director
Age: 50
Tenure: 1 year
Nationality: American

Skills and experience:
 a Innovator in the technology industry
 a Commercial leader
 a Google – Senior Vice President Sales and Business Development 

(1999–2009)

 a Netscape Communications – Vice President of Business 

Development (1997–1999)

 a Netscape Communications – Director of OEM Sales (1995–1997)
 a The 3DO Company – Director of Product Management (1993–1995)
 a GO Corporation – Director of Business Development (1991–1993)
 a Hewlett-Packard – Product Marketing Manager (1984–1989)
Other current appointments:
 a Google – Senior Advisor to the Office of CEO/Founders
Board Committees:
 a None

Skills and experience:
 a Wealth of international business knowledge
 a GDF SUEZ – Non-executive director (2000–2012) 
 a AREVA group – Chief Executive Officer (2001–2011)
 a AREVA NC (formerly Cogema) – Chairman and Chief Executive 

Officer (1999–2011)

 a Alcatel – Senior Executive Vice President; Executive Committee 

member (1997–1999)

 a Lazard Frères & Cie – Partner (1995–1997)
 a French Presidency – Deputy Chief of Staff (1991–1995); Advisor for 

Anne Lauvergeon
Non-executive 
director
Age: 54
Tenure: 8 years
Nationality: French

Economic International Affairs (1990)
Other current appointments:
 a ALP S.A. – Chief Executive Officer
 a American Express Company – Non-executive director
 a EADS N. V. – Non-executive director
 a Efficiency Capital – Partner
 a Total S.A. – Non-executive director
 a Rio Tinto plc – Non-executive director
Board Committees:
 a Audit and Risk

Skills and experience:
 a Extensive experience in investment and asset management
 a Queen’s University, Belfast – Honorary degree of Doctor of Science 

(Economics) (2012)

 a Awarded a CBE for his services to the economic redevelopment 

of Northern Ireland (2009)

 a Norges Bank Investment Management – Advisory Board member 

(2007–2012)

 a Marks and Spencer Pension Trust – Chairman (2006–2011)
 a Financial Reporting Council – Member (2004–2007)
 a Strategic Investment Board in Northern Ireland – Chairman 

(2003–2010)

 a Hermes Pensions Management Ltd – Chief Executive (2002–2006); 

Chief Investment Officer (1998–2002)

 a Asian Infrastructure Fund – Chairman (1999–2010)
 a AMP Asset Management plc – Managing Director (1995–1998)
 a Citicorp Investment Management – Chief International Investment 

Officer (1991–1998)

Other current appointments:
 a Senior Independent Director of Hammerson plc, Witan Investment 

Trust plc and Lloyds Banking Group plc

 a Norges Bank Investment Management – Corporate Governance 

Advisory Board member
Board Committees:
 a Audit and Risk
 a Nominations and Governance

Anthony 
Watson cbe
Non-executive 
director
Age: 69
Tenure: 8 years
Nationality: British

Skills and experience:
 a Financial expert with extensive international experience
 a Retired from Ernst & Young in 2006 after a career spanning 36 years 
 a Ernst & Young – Chairman (1995–2006); Managing Partner of North 

European, Middle East, India and Africa Region (1999–2006)

Other current appointments:
 a Alliance Boots GmbH – Non-executive director
 a Ashmore Group plc – Senior Independent Director
 a BBA Aviation plc – Senior Independent Director
 a Farnham Castle – Chairman of the Board of Trustees
 a Financial Reporting Council – Non-executive director
 a The Vodafone Foundation – Chairman of the Board of Trustees
 a Nick is also an advisor to Alsbridge plc, Dentons UKMEA LLP and 

Silicon Valley Bank, London

Board Committees:
 a Audit and Risk (Chairman)

Skills and experience:
 a Financial, management and marketing skills 

in international business

 a Société Générale – Director (2006–2012)
 a Carrefour S.A. – Chairman (2005–2007)
 a Marks and Spencer Group plc – Chairman (2000–2004)
 a Promodès/Carrefour – Chief Executive Officer (1995–2000)
 a Kraft General Foods (1971–1995)
Other current appointments:
 a Change Capital Partners LLP – Founder and Chairman
Board Committees:
 a Nominations and Governance
 a Remuneration (Chairman)

Skills and experience:
 a Private equity investor with experience of business and 

financial turnaround

 a 3i Group plc – Chief Executive (2004–2009)
 a HBOS plc – Non-executive director (2001–2004)
 a Manchester United plc – Non-executive director (2000–2004)
 a Investcorp – Managing Director (1999–2004)
 a Guinness PLC – Finance Director, becoming Finance Director 

of Diageo plc upon merger of Guinness and Grand Metropolitan PLC 
in 1997 (1993–1999)

Other current appointments:
 a Aberdeen Asian Smaller Companies Investment Trust PLC –  

Non-executive director

 a bwin.party digital entertainment plc – Non-executive director and 

Chairman designate 

 a British Heart Foundation – Chairman of the Trustees
 a The Francis Crick Institute – Independent director of Trustee Board
Board Committees:
 a Nominations and Governance
 a Remuneration

Nick Land
Non-executive 
director
Age: 66
Tenure: 7 years
Nationality: British

Luc Vandevelde
Senior  
Independent 
Director
Age: 63
Tenure: 10 years
Nationality: Belgian

Philip Yea
Non-executive 
director
Age: 59
Tenure: 8 years
Nationality: British

Copies of the service agreements of the executive directors and letters of appointment 
of the non-executive directors are available for inspection at our registered office.

Board diversity
Your Board has due regard for the benefits of diversity in its membership, including gender, and strives to maintain the right balance. It comprises individuals with deep 
knowledge and experience in core and diverse business sectors within local, international and global markets bringing a wide range of perspectives to the business. 
Further information on our board diversity policy may be found in the Nominations and Governance Committee report on page 58.

Tenure 
0–2 years  

3–6 years  

7–10 years  

Male/female 
Male  

21% 

Executive/non-executive 
Executive  

79% 

29% 

Female  

21% 

Non-executive 

50% 

Geographic representation 

American

Belgian

British 

Dutch 

21% 

79% 

French

Ghanaian

Italian

Vodafone Group Plc 
Annual Report 2014

52

Board of directors and Group management (continued)

Who is on the Executive Committee? 
Chaired by Vittorio Colao, this Committee focuses on our strategy, 
financial structure and planning, financial and competitive performance, 
succession planning, organisational development and Group-wide 
policies. The Executive Committee includes the executive directors, 
details of whom are shown on page 50, and the senior managers who 
are listed below. Further information on the Executive Committee can 
be found on page 65.

From left to right: 
Serpil Timuray; Nick Jeffery; Warren Finegold; Matthew Kirk; 
Nick Read; Stephen Pusey; Paolo Bertoluzzo; Vittorio Colao; 
Philipp Humm; Ronald Schellekens; Rosemary Martin.

Senior management
Members of the Executive Committee who are 
not also executive directors are regarded as senior 
managers of the Company.

Paolo Bertoluzzo
Group Chief 
Commercial and 
Operations Officer
Age: 48
Tenure: 1 year
Nationality: Italian

Philipp Humm
Regional CEO 
Europe
Age: 54
Tenure: 1 year
Nationality: German

Career history:
 a Vodafone Group Plc – Chief Executive Officer, Southern Europe 

(2012–2013)

 a Vodafone Italy – Chief Executive Officer (2008–2013); Chief 
Operating Officer (2007); Chief Commercial Officer (2006); 
Consumer Division Director (2005)

 a Vodacom – Board member (2010–2012)
 a Omnitel Pronto Italia S.p.A. (became Vodafone Italy) – various senior 

roles including Strategy & Business Development Director and 
Commercial Director (1999–2005)

 a Bain & Company – Manager (1995–1999)
 a Monitor Company – Consultant (1991–1994)

Career history:
 a Vodafone Group Plc – Chief Executive Officer, Northern and Central 

Europe (2012–2013)

 a T-Mobile USA – President and Chief Executive Officer (2010–2012)
 a T-Mobile International – Chief Regional Officer Europe; Executive 

Committee member (2009–2010)

 a T-Mobile Germany – Chief Executive Officer; Chief Sales Officer 

(2005–2008)

 a Entrepreneur (2002–2005)
 a Amazon – Managing Director, Germany and France; Vice President 

Europe (2000–2002)

 a Tengelmann (German grocery retailer) – Executive Board member; Chief 

Executive Officer of Plus (food-discounter) (1992–1999)

 a McKinsey & Company (1986–1992)

Warren Finegold
Group Strategy 
and Business 
Development  
Director
Age: 57
Tenure: 8 years
Nationality: British

Nick Jeffery
Group Enterprise 
Director
Age: 46
Tenure: 1 year
Nationality: British

Career history:
 a UBS Investment Bank – Managing Director and Head of its 

Technology team in Europe (1995–2006)

 a Goldman Sachs International – Executive Director, holding positions 

in New York and London (1985–1995)

 a Hill Samuel & Co. Limited – Corporate Finance Executive 

(1981–1985)

Career history:
 a Cable & Wireless Worldwide – Chief Executive (2012–2013)
 a Vodafone Global Enterprise – Chief Executive (2006–2012)
 a Vodafone Group Plc – Marketing Director (2004–2006)
 a Ciena – Senior Vice President (2003–2004)
 a Microfone – Founder (2002–2003)
 a Cable & Wireless plc (Mercury Communications) – led UK and 

international markets business units (1991–2002)

Vodafone Group Plc 

Annual Report 2014

52

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

53

Matthew Kirk
Group External 
Affairs Director
Age: 53
Tenure: 5 years
Nationality: British

Ronald  
Schellekens
Group Human 
Resources Director
Age: 50
Tenure: 5 years
Nationality: Dutch

Career history:
 a Vodafone Group Plc – Group Director of External Relationships 

(2006–2009)

 a British Ambassador to Finland (2002–2006)
 a Member of the British Diplomatic Service for more than 20 years

Career history:
 a Royal Dutch Shell Plc – HR Executive Vice President for global 

downstream business (2003–2008)

 a PepsiCo – various international senior human resources roles 
in England, South Africa, Switzerland and Spain (1994–2003)

 a AT&T Network Systems – human resources roles in the Netherlands 

and Poland (1986–1994)

Rosemary Martin
Group General 
Counsel and 
Company Secretary
Age: 54
Tenure: 4 years
Nationality: British

Serpil Timuray
Regional CEO,  
Africa, Middle East 
and Asia Pacific
Age: 44
Tenure: <1 year
Nationality: Turkish

Career history:
 a Practical Law Group – Chief Executive Officer (2008)
 a Reuters Group Plc – Group General Counsel and Company 
Secretary (2003–2008), Company Secretary (1999–2003), 
Deputy Company Secretary (1997–1999)

 a Mayer, Brown, Rowe & Maw – Partner (1990–1997)

Career history:
 a Vodafone Turkey – Chief Executive Officer (2009–2013)
 a Danone Turkey – Chief Executive Officer (2002–2008)
 a Danone Turkey – Executive Committee Member and Marketing and 

Sales Director (1999–2002)

 a Proctor & Gamble Turkey – several marketing positions ultimately 

becoming Executive Committee Member (1991–1999)

Vodafone Group Plc 
Annual Report 2014

54

Corporate governance

What is our governance framework?
Responsibility for good governance lies with your Board. There is a strong and effective governance system in place throughout the Group.

Chairman
Gerard Kleisterlee

Key objectives: 
 a leadership, operation and governance of the Board
 a setting the agenda for the Board

More detail: 
Page 55

The Board of Vodafone Group Plc
14 directors: three executive directors, the Chairman and ten independent non-executive directors (including the Senior 
Independent Director).
Key objectives: 
 a responsible for the overall conduct of the Group’s business
 a setting the Group’s strategy

More detail: 
See below

Nominations and Governance 
Committee
Three independent  
non-executive directors plus
Gerard Kleisterlee (Chairman)

Key objectives: 
 a to ensure the Board comprises 

individuals with the necessary skills, 
knowledge and experience 
 a to have oversight of all matters 

relating to corporate governance

Audit and  
Risk Committee
Four independent  
non-executive directors.
Chairman: Nick Land

Key objectives: 
 a to provide effective governance 
over the Group’s financial results

 a to review the activity and 

performance of the internal audit 
function and external auditors

 a management of the Group’s system 
of internal control, business risks 
and related compliance activities

Remuneration  
Committee
Four independent  
non-executive directors.
Chairman: Luc Vandevelde

Key objective: 
 a to assess and make 
recommendations 
to the Board on the policy 
on executive remuneration

Chief Executive
Vittorio Colao

Key objectives: 
 a management of the business
 a implementation of strategy 

and policy

More detail: 
Page 65

More detail: 
Page 55

Executive Committee
11 members made up of the executive directors, Group function heads and 
the regional chief executives.
Chairman: Vittorio Colao

Key objective: 
 a to focus on strategy, financial structure and planning, financial and competitive 

performance, succession planning, organisational development and 
Group-wide policies

How does the Board operate?
The role of the Board
The Board is responsible for the overall conduct of the Group’s business 
and has the powers and duties set out in the relevant laws of England 
and Wales and our articles of association. The Board:

 a is responsible for setting the Group strategy and for the management, 

The Board has a formal schedule of matters reserved for its decision and 
these include:

 a Group strategy and long-term plans;

 a major capital projects, acquisitions or divestments;

 a annual budget and operating plan;

direction and performance of our businesses;

 a Group financial structure, including tax and treasury;

 a is accountable to shareholders for the proper conduct 

 a annual and half-year financial results and shareholder 

of the business;

communications; and

 a is responsible for the long-term success of the Company, having 

 a system of internal control and risk management.

regard for the interests of all stakeholders; and

 a is responsible for ensuring the effectiveness of and reporting on our 

system of corporate governance.

The schedule is reviewed annually. It was last reviewed in March 
2014 when it was decided to add a requirement for Board approval 
for advisors’ fees in excess of £10 million on corporate acquisitions 
and disposals.

Other specific responsibilities are delegated to Board committees, 
details of which are given on pages 58 to 65.

More detail: Pages 58 and 59More detail: Pages 60 to 64More detail: Page 65Vodafone Group Plc 

Annual Report 2014

54

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

55

Board composition 
Our Board consists of 14 directors, 13 of whom served throughout the 
year. Valerie Gooding was appointed as a non-executive director with 
effect from 1 February 2014. 

At 31 March 2014, in addition to the Chairman, Gerard Kleisterlee, 
there were three executive directors and ten non-executive directors. 
Andy Halford, the Chief Financial Officer, retired on 31 March 2014 and 
Nick Read was appointed to this role and as an executive director with 
effect from 1 April 2014. The executive and non-executive directors 
are equal members of the Board and have collective responsibility 
for the Company’s direction. In particular, non-executive directors are 
responsible for:

 a bringing a wide range of skills and experience, including independent 
judgement on issues of strategy, performance and risk management;

 a constructively challenging the strategy proposed by the Chief 

Executive and executive directors;

 a scrutinising and challenging performance across the 

Group’s business;

 a assessing risk and the integrity of the financial information and 

controls; and 

 a determining the Company’s broad policy for executive remuneration, 

and the remuneration packages for the executive directors and 
the Chairman.

The balance and independence of our Board is kept under review by our 
Nominations and Governance Committee, details of which can be found 
on pages 58 and 59.

Tenure of non-executive directors 
The Code suggests that length of tenure is a factor to consider when 
determining the independence of non-executive directors. The table 
below shows the tenure and independence of each of our non-
executive directors. We consider all of our non-executive directors 
to be independent.

Gerard Kleisterlee

Valerie Gooding
Renee James 
Alan Jebson
Samuel Jonah
Omid Kordestani
Nick Land
Anne Lauvergeon
Luc Vandevelde
Anthony Watson
Philip Yea

Date first  
elected by  
shareholders
July 2011
To be put up for  
election July 2014
July 2011
July 2007
July 2009
July 2013
July 2007
July 2006
July 2004
July 2006
July 2006

Years from  
first election to  
2014 AGM
3

Considered to  
be independent  
by the Board
See note1

n/a
3
7
5
1
7
8
10
8
8

Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes2
Yes
Yes

Notes:
1  Considered to be independent on appointment.
2  Considered to be independent for the reasons given on page 59.

Key roles and responsibilities

The Chairman
Gerard Kleisterlee
The role of the Chairman is set out in writing and agreed by the Board. 
He is responsible for:

The Chief Executive
Vittorio Colao
The role of the Chief Executive is set out in writing and agreed by the 
Board. He is responsible for:

 a the effective leadership, operation and governance of the Board;

 a management of the Group’s business;

 a ensuring the effectiveness of the Board;

 a implementation of the Company’s strategy and policies;

 a setting the agenda, style and tone of Board discussions; and

 a maintaining a close working relationship with the Chairman; and

 a ensuring the directors receive accurate, timely and clear information.

 a chairing the Executive Committee.

The Senior Independent Director
Luc Vandevelde
The Senior Independent Director is responsible for:

 a acting as a sounding board for the Chairman;

 a serving as an intermediary for the other directors;

 a being available to shareholders if they have concerns which they 
have not been able to resolve through the normal channels of the 
Chairman, Chief Executive or other executive directors or for which 
such contact is inappropriate; and

 a conducting an annual review of the performance of the Chairman 

and, in the event it should be necessary, convening a meeting of the 
non-executive directors.

The Company Secretary
Rosemary Martin
The Company Secretary acts as Secretary to the Board. In doing 
so she:

 a assists the Chairman in ensuring that all directors have full and 

timely access to all relevant information;

 a assists the Chairman by organising induction and 

training programmes;

 a is responsible for ensuring that the correct Board procedures are 

followed and advises the Board on corporate governance matters; and

 a administers the procedure under which directors can, where 
appropriate, obtain independent professional advice at the 
Company’s expense.

Biographical details of the Chairman, Chief Executive and Senior Independent Director can be found on pages 50 and 51 or at vodafone.com/board. 
Biographical details of the Company Secretary can be found on page 53 or at vodafone.com/exco. The appointment or removal of the Company 
Secretary is a matter for the Board as a whole.

Vodafone Group Plc 
Annual Report 2014

56

Corporate governance (continued)

Board activities in the 2014 financial year
Board activities are structured to assist the Board in achieving its goal 
to support and advise executive management on the delivery of the 
Group’s strategy within a transparent governance framework.

Conflicts of interest
The Board is aware of the other commitments of its directors and 
is satisfied that these do not conflict with their duties as directors of the 
Company. The process for monitoring conflicts is as follows:

The diagram below shows the key areas of focus for the Board which 
appear as items on the Board’s agenda at relevant times throughout 
the year. Concentrated discussion of these items assists the Board 
in making the right decisions based on the long-term opportunities for 
the business and its stakeholders.

Key areas of focus for the Board

Business strategy
Customer 
propositions, 
technological, 
geographic and 
structural strategy

Business 
performance
Chief Executive’s  
business report
Commercial 
performance in 
local markets
Business 
development
Brand status 
and evolution
Operations updates

Diversity and 
talent
Succession 
planning
Talent capability 
and diversity

 a changes to the commitments of all directors are reported 

to the Board; 

 a the directors are required to complete a conflicts questionnaire 

initially on appointment and annually thereafter; 

 a any conflicts identified would be submitted to the Board (excluding 
the director to whom the potential conflict related) for consideration 
and, as appropriate, authorisation in accordance with the Companies 
Act 2006 and the articles of association; 

 a where authorisation is granted, it would be recorded in a register 

of potential conflicts and reviewed periodically; and 

 a directors are responsible for notifying the Company Secretary if they 
become aware of actual or potential conflict situations or a change 
in circumstances relating to an existing authorisation.

No conflicts of interest have been identified during the year. 

Board meetings
Matters considered at all Board meetings include: 

Being responsible
Health and safety
Compliance
Reputation

Shareholder 
focus
Returns to  
shareholders
Shareholder  
engagement

Business risks
Strategic and 
operational risks

 a the Chief Executive’s report on strategic and business developments; 

 a the Chief Financial Officer’s report which includes the latest available 

management accounts; 

Governance
Board performance
Board committee reports
Corporate governance 
updates

Sustainability
Transformational 
products 
and services
Sustainable 
business practices
Vodafone  
Foundation

Financials
Chief Financial 
Officer’s report
Long range plan/ 
forecasts
Management 
accounts 

 a an operations update (covering commercial, technology and 

operational matters); 

 a a report on potential changes to the Group’s portfolio of corporate 

assets; and 

 a where applicable, reports from the Nominations and 

Governance Committee, Audit and Risk Committee and 
Remuneration Committee. 

In addition to the standing agenda items, topics covered by the Board 
during the year included the disposal of the Company’s interest 
in Verizon Wireless, the acquisition of the remaining interest in Vodafone 
Italy, the acquisition of Kabel Deutschland and the audit tender.

Board effectiveness 
Board effectiveness is reviewed every year. After last year’s external 
performance evaluation the Board agreed:

 a to develop further its approach to strategic planning and involve the 

directors earlier in the process of strategy development;

 a to provide more opportunities for the directors to meet with 

executives to assist in succession planning; and

 a to ensure the induction of new directors enables them rapidly 

to contribute fully to the Board.

Since then, the Chairman has introduced a number of improvements 
including: informing the Board regularly about possible Board 
appointments, trying to speed up the director appointment process, 
organising for senior executives to brief directors on various aspects 
of our business and increasing the number of opportunities available 
for senior executives to meet with the Board, e.g. through informal 
meetings or mentoring, and improving the induction programme for 
new directors.

Performance evaluation
Board effectiveness is reviewed by an external performance evaluation 
every three years. As an external evaluation was conducted last year, 
this year the Board performed an internal performance evaluation.

Vodafone Group Plc 

Annual Report 2014

56

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

57

What is the performance evaluation process?
 a This year the Chairman met with each director and with executives 

and advisors who interact with the Board. Interviewees were 
asked to consider and comment on the performance of the Board 
as a whole.

 a The directors were also asked for their views on, amongst other 

things: Company strategy, key challenges for the business, the mix 
of skills, experience, independence, knowledge and diversity on the 
Board (including gender), effectiveness of the Board’s engagement 
with shareholders and how well the Board operates.

 a The Chairman reviewed the directors’ contributions and the 

Senior Independent Director led the review of the performance 
of the Chairman.

 a Each Board committee undertook a detailed self-assessment  

questionnaire.

Output of the performance evaluation
 a The Chairman of each Board committee gave feedback on the 
evaluation of their committee to the Board at its March meeting.

 a The Chairman prepared a report on the performance evaluation 

which was distributed to the directors, reviewed by the Nominations 
and Governance Committee, and discussed with the Board at the 
March Board meeting.

 a This year’s findings were that the Board was reasonably well 

balanced. Diversity had improved and it should continue on that 
path. The process for appointing directors needed to be speeded 
up. Board arrangements and information flows were generally 
satisfactory, but more focus could be given on market information 
and the changing regulatory and competitive environment. 
Some further refinement of the presentation of performance metrics 
was agreed. The Board was comfortable with the strong value system 
and control framework in the Company. Directors observed that 
executive succession planning had improved. Overall, the directors 
considered the right balance is struck between operational, strategic 
and governance matters and directors were positive about the open 
atmosphere around the boardroom table allowing for a robust and 
constructive dialogue. 

The Board will continue to review its procedures, its effectiveness and 
development in the financial year ahead. 

Board induction
The Chairman is responsible for ensuring that each director receives 
an induction on joining the Board and receives the training he or she 
requires. The Company Secretary organises the induction.

Director induction 
On appointment, directors receive a personalised induction programme 
covering amongst other things:

 a the business of the Group; 

 a their legal and regulatory responsibilities as directors; 

 a briefings and presentations from relevant executives; and 

 a opportunities to visit business operations.

The induction programme is tailored to each new director, depending 
on his or her experience and background, and reviewed by the 
Nominations and Governance Committee. 

Information and professional development
Keeping up-to-date with key business developments is essential for the 
directors to maintain and enhance their effectiveness. This is achieved 
as follows:

 a from time to time the Board receives presentations from executives 
in our business on matters of significance. This year there were 
presentations on our Enterprise business, retail distribution, 
new products and the regional chief executives delivered 
presentations on their region’s businesses, the Chief Commercial 
Officer and Chief Brand Director presented on brand status and 
evolution and the Group HR Director delivered a presentation 
on planned actions for improving talent, capability and effectiveness 
within the Company; 

 a financial plans, including budgets and forecasts, are regularly 

discussed at Board meetings; 

 a the directors have the opportunity to learn the views of major 
investors at planned events throughout the year (see “How 
do we engage with our shareholders?” on page 66); 

 a our directors periodically visit different parts of the Group. 

In September 2013 the Board met with senior management 
in the Netherlands and in March 2014 the Board met with senior 
management in Portugal; 

 a the non-executive directors are provided with briefings and 
information to assist them in performing their duties; and

 a the directors are regularly updated on the Group’s businesses and the 
regulatory and industry specific environments in which we operate. 
Updates are by way of written briefings and meetings with senior 
executives and, where appropriate, external sources.

As part of their annual performance evaluation, directors are given the 
opportunity to discuss training and development needs. Directors are 
expected to take responsibility for identifying their training needs 
and to take steps to ensure that they are adequately informed about 
the Company and their responsibilities as a director. The Board 
is confident that all its members have the knowledge, ability and 
experience to perform the functions required of a director of a listed 
company. The Board recognises that there may be occasions when one 
or more of the directors feels it is necessary to take independent legal 
and/or financial advice at the Company’s expense. There is an agreed 
procedure to enable them to do so which is managed by the Company 
Secretary. No such independent advice was sought in the 2014 
financial year.

Re-election of directors 
All the directors submit themselves for re-election at the AGM to be held 
on 29 July 2014 with the exception of Valerie Gooding, Dame Clara 
Furse, Nick Read and Sir Crispin Davis who will seek election for the 
first time in accordance with our articles of association and Anne 
Lauvergeon, Alan Jebson and Anthony Watson who will resign from 
the Board at the AGM. The Nominations and Governance Committee 
confirmed to the Board that the contributions made by the directors 
offering themselves for re-election at the AGM in July 2014 continue 
to be effective and that the Company should support their re-election. 

Indemnification of directors
In accordance with our articles of association and to the extent 
permitted by the laws of England and Wales, directors are granted 
an indemnity from the Company in respect of liabilities incurred 
as a result of their office. In addition, we maintained a directors’ 
and officers’ liability insurance policy throughout the year. Neither our 
indemnity nor the insurance provides cover in the event that a director 
is proven to have acted dishonestly or fraudulently.

Vodafone Group Plc 
Annual Report 2014

58

Corporate governance (continued)

Board committees 
The Board has a Nominations and Governance Committee, an Audit 
and Risk Committee and a Remuneration Committee. Further details 
of these committees can be found in their reports on pages 58 to 65. 
The terms of reference of each of these committees can be found 
on our website at vodafone.com/governance.

The committees are provided with all necessary resources to enable 
them to undertake their duties in an effective manner. The Company 
Secretary or her delegate acts as secretary to the committees. 
The minutes of committee meetings are circulated to all directors.

The calendar for meetings of the Board and its committees 
is shown below. 

Apr 
13

May 
13

Jun 
13

Jul 
13

Aug 
13

Sep 
13

Oct 
13

Nov 
13

Dec 
13

Jan 
14

Feb 
14

Mar 
14

Board  
(scheduled meetings)
Nominations and 
Governance Committee
Audit and Risk Committee
Remuneration 
Committee

•

•

•

•

•

•

•

•
•

• • •

•

•

•

•

•

•
•

•

Directors unable to attend a Board meeting because of another 
engagement are provided with the briefing materials and can discuss 
issues arising in the meeting with the Chairman or the Chief Executive. 
In addition to scheduled Board meetings, there may be a number 
of other meetings to deal with specific matters. Each scheduled 
Board meeting is preceded by a meeting of the Chairman and non-
executive directors.

Attendance at scheduled meetings of the Board and its 
committees in the 2014 financial year 

Director
Chairman
Gerard Kleisterlee1
Senior Independent Director 
Luc Vandevelde2
Chief Executive
Vittorio Colao
Executive directors 
Andy Halford
Stephen Pusey
Non-executive directors
Valerie Gooding3
Renee James
Alan Jebson
Samuel Jonah
Omid Kordestani
Nick Land4
Anne Lauvergeon
Anthony Watson
Philip Yea

Board

7/7

7/7

7/7

7/7
7/7

1/1
7/7
7/7
7/7
7/7
7/7
7/7
7/7
7/7

Audit and Risk 
Committee

Remuneration 
Committee

Nominations 
and 
Governance 
Committee

3/3

3/3

5/5

4/5

4/5

5/5

4/4

4/4
4/4
4/4

3/3
3/3

Notes:
1  Chairman of the Nominations and Governance Committee.
2  Senior Independent Director and Chairman of the Remuneration Committee.
3   Appointed to the Board with effect from 1 February 2014.
4   Chairman and Financial Expert of the Audit and Risk Committee.

Nominations and  
Governance Committee 
“ The Nominations and Governance 
Committee continues its work of ensuring 
the Board composition is right and that 
our governance is effective.”  

Membership:

Chairman  
Gerard Kleisterlee  
(Chairman of the Board – Not independent)

Philip Yea  
(Independent  
non-executive director )

Luc Vandevelde  
(Senior  
Independent Director)

Anthony Watson  
(Independent non-executive director)

Key objective:
to make sure the Board comprises individuals with the necessary skills, 
knowledge and experience to ensure that it is effective in discharging 
its responsibilities and to have oversight of all matters relating 
to corporate governance.

Responsibilities:
 a leads the process for identifying and making recommendations 
to the Board regarding candidates for appointment as directors, 
giving full consideration to succession planning and the leadership 
needs of the Group; 

 a makes recommendations to the Board on the composition of the 

Board’s committees;

 a regularly reviews and makes recommendations in relation 

to the structure, size and composition of the Board including the 
diversity and balance of skills, knowledge and experience, and the 
independence of the non-executive directors;

 a oversees the performance evaluation of the Board, its committees 

and individual directors (see pages 56 and 57);

 a reviews the tenure of each of the non-executive directors; and

 a is responsible for the oversight of all matters relating to corporate 
governance, bringing any issues to the attention of the Board.

Vodafone Group Plc 

Annual Report 2014

58

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

59

The Board acknowledges that diversity extends beyond the 
boardroom and supports management in their efforts to build a diverse 
organisation. It endorses the Company’s policy to attract and develop 
a highly qualified and diverse workforce; to ensure that all selection 
decisions are based on merit and that all recruitment activities are fair 
and non-discriminatory. The boardroom diversity policy was introduced 
in February 2012 and reviewed by the Committee in March 2013 and 
March 2014. It acknowledges the importance of diversity, including 
gender, to the effective functioning of the Board and focuses on our 
aspiration to have a minimum of 25% female representation on the 
Board by 2015. With the appointment of Valerie Gooding on 1 February 
2014 the Board has 21% female representation which will increase 
to 23% on the appointment of Dame Clara Furse on 1 September 2014. 
Subject to securing suitable candidates, when making appointments 
we will seek directors who fit the skills criteria and gender balance 
that is in line with the Board’s aspiration. We continue to focus 
on encouraging diversity of business skills and experience, recognising 
that directors with diverse skills sets, capabilities and experience gained 
from different geographic and cultural backgrounds enhance the Board. 
Further information, including the proportions of women in senior 
management, is shown in “Our people” on page 36 and within the 
organisation overall, is contained in our 2013-14 sustainability report, 
available at vodafone.com/sustainability/report2014.

This year, when reviewing the re-election of directors at the AGM in July, 
the Committee took account of the fact that Luc Vandevelde will have 
served 11 years as of 31 August 2014 and Philip Yea will have served 
nine years as of 1 September 2014. The Board has considered the 
matter carefully and believes that both these non-executive directors 
continue to demonstrate the qualities of independence and judgement 
in carrying out their roles, supporting the executive directors and 
senior management in an objective manner. Their length of service and 
resulting experience and knowledge of the Company is of great benefit 
to the Board and both directors will stand for re-election at the AGM. 
The subject of their independence will be kept under review. 

In the year ahead the Committee will continue to assess what 
enhancements should be made to the Board’s and committees’ 
composition and will continue to monitor developments in corporate 
governance to ensure the Company remains at the forefront of good 
governance practices.

Gerard Kleisterlee
On behalf of the Nominations and Governance Committee

20 May 2014

Committee meetings
No one other than a member of the Committee is entitled to be present 
at its meetings; however, other non-executive directors, the Chief 
Executive and external advisors may be invited to attend. In the event 
of matters arising concerning my membership of the Board, I would 
absent myself from the meeting as required and the Board’s Senior 
Independent Director would take the chair.

Main activities of the Committee during the year
The Committee met four times during the year and considered 
executive and non-executive succession planning, refreshment of skills 
of the Board and the Board effectiveness review.

The Committee leads the process for appointments to the Board. 
There is a formal, rigorous and transparent procedure for the 
appointment of new directors. Candidates are identified and selected 
on merit against objective criteria and with due regard to the benefits 
of diversity on the Board, including gender.

Four external searches were commissioned during the year, using 
independent executive search firms, Korn Ferry and Egon Zehnder, 
neither of which has any other connection to the Company. The first 
search related to identification of non-executive director candidates 
with relevant City and/or marketing experience and was undertaken 
by Korn Ferry. Valerie Gooding was identified as a potential candidate 
and subsequently recommended to the Board by the Committee 
on the basis that she met the desired criteria having previously been 
leader of a branded consumer business.

Korn Ferry also undertook a search to identify a non-executive 
director with international business experience and chief executive 
officer experience. The search identified Sir Crispin Davis as a potential 
candidate and he was subsequently recommended to the Board 
by the Committee based on his international business experience 
as a former CEO of a global publishing company. A search was also 
conducted, again by Korn Ferry, to identify a non-executive director with 
international banking and finance experience as well as chief executive 
officer experience. This search identified Dame Clara Furse who was 
recommended by the Committee for appointment by the Board based 
on her significant banking and finance experience as former CEO 
of a number of financial institutions.

Egon Zehnder undertook an external search in respect of the role 
of Group Chief Financial Officer. Concurrent to this external search, 
an internal search was undertaken for this role and, following 
an extensive review of candidates, a preferred internal candidate 
was chosen with Nick Read being recommended for appointment 
by the Committee.

The Committee recognises that with the changes in Board composition, 
changes will be required on the Board’s committees. The first of these 
changes will be to invite Omid Kordestani to join the Committee 
with effect from 28 July 2014. Changes will also take place to the 
Remuneration Committee and Audit and Risk Committee. With effect 
from 28 July 2014, Philip Yea will resign from the Remuneration 
Committee and Valerie Gooding will join the Remuneration Committee. 
Also on 28 July 2014, Sir Crispin Davis, who will be appointed to the 
Board on this date, and Philip Yea will join the Audit and Risk Committee. 
Dame Clara Furse will also join the Audit and Risk Committee on her 
appointment to the Board on 1 September 2014.

The Committee and its work
The membership of the Committee has been selected with the aim 
of providing the wide range of financial and commercial expertise 
necessary to meet its responsibilities. Given my recent and relevant 
financial experience, the Board has designated me as its financial expert 
on the Committee for the purposes of the US Sarbanes-Oxley Act and 
the UK Corporate Governance Code. There were no changes to the 
membership of the Committee during the year, all of whom are non-
executive directors of the Company.

The Committee meets at least four times during the year as part of its 
standard processes, supplemented by additional meetings as necessary. 
The external auditor, Deloitte LLP, is also invited to each meeting 
together with the Chief Executive, the Chief Financial Officer, the Group 
Financial Controller, the Group Financial Reporting Director and the 
Group Audit Director. The work of the Committee is structured around 
its responsibilities set out above and its detailed terms of reference 
which are available at vodafone.com/governance. In addition to these 
activities the Committee conducts a rolling programme of “in-depth 
review” sessions where the Group’s senior management provide 
briefings on key issues and developments particularly in relation 
to aspects of risk management. A summary of the reviews undertaken 
during the year are set out within “Risk management” below.

The Committee also regularly meets separately with Deloitte LLP, 
the Chief Financial Officer and the Group Audit Director without others 
being present.

Meetings of the Committee generally take place just prior to a Board 
meeting to maximise the efficiency of interaction with the Board and 
I report to the Board, as part of a separate agenda item, on the activity 
of the Committee and matters of particular relevance to the Board in the 
conduct of its work.

Following the external review of the Committee’s effectiveness 
in the previous year, I, together with the Committee’s secretary, 
conducted an internal review of effectiveness involving the members 
of the Committee, Company management and the external auditor. 
This confirmed the Committee remained effective at meeting 
its objectives.

Vodafone Group Plc 
Annual Report 2014

60

Corporate governance (continued)

Audit and Risk Committee
“ Our work continued to focus on the appropriateness  
of the Group’s financial reporting, the rigour of the external  
and internal audit processes, the Group’s 
management of risk and its system of 
internal controls. We also conducted a 
tender for the Group’s statutory audit which 
resulted in the proposal to shareholders  
to confirm the appointment of 
PricewaterhouseCoopers LLP  
as Group auditors for the 2015  
financial year.”

Membership:

Chairman and financial expert  
Nick Land  
(Independent non-executive director)

Anthony Watson 
(Independent 
non-executive director)

Alan Jebson 
(Independent 
non-executive director)

Anne Lauvergeon  
(Independent non-executive director)

Key objective:
the provision of effective governance over the appropriateness 
of the Group’s financial reporting including the adequacy of related 
disclosures, the performance of both the internal audit function and 
the external auditor and oversight over the Group’s systems of internal 
control, business risks and related compliance activities.

Responsibilities:
 a reviewing our financial results announcements and financial 

statements and monitoring compliance with relevant statutory and 
listing requirements;

 a reporting to the Board on the appropriateness of our accounting 
policies and practices including those identified as critical and 
requiring further disclosure;

 a advising the Board on whether the annual report, taken as a whole, 
is fair, balanced and understandable and provides the information 
necessary for shareholders to assess the Company’s performance, 
business model and strategy;

 a overseeing the relationship with the external auditor;

 a reviewing the scope, resources, results and effectiveness of the 

activity of the Group internal audit department;

 a monitoring our compliance efforts in respect of section 404 and 

section 302 of the US Sarbanes-Oxley Act;

 a considering and making recommendations to the Board on the 

nature and extent of the significant risks the Group is willing to take 
in achieving its strategic objectives;

 a overseeing the Group’s compliance processes; and

 a performing in-depth reviews of specific areas of financial reporting, 

risk and internal controls.

Vodafone Group Plc 

Annual Report 2014

60

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

61

Main activities of the Committee during the year
I have set out below a summary of the major activities of the Committee 
in the year categorised between; financial reporting and the related 
statutory audit; risk management; and the assessment of internal 
controls. In addition, the Committee conducted a tender for the 
statutory audit through the process summarised on page 63.

Financial reporting and the related statutory audit
The Committee’s primary responsibility in relation to the 
Group’s financial reporting is to review with both management and 
the external auditor the appropriateness of the half-year and annual 
financial statements concentrating on, amongst other matters:

 a the quality and acceptability of accounting policies and practices;

 a the clarity of the disclosures and compliance with financial 
reporting standards and relevant financial and governance 
reporting requirements;

 a any correspondence from regulators in relation to our 

financial reporting;

 a material areas in which significant judgements have been applied 

or there has been discussion with the external auditor; and

 a whether the annual report, taken as a whole, is fair, balanced 

and understandable and provides the information necessary for 
shareholders to assess the Company’s performance, business 
model and strategy. As part of the Committee’s assessment of the 
annual report, it draws on the work of the Group’s disclosure 
committee and also has discussions with senior management. 
The Committee’s overall assessment forms the basis of the advice 
given to the Board to assist them in making the statement required 
by the UK Corporate Governance Code.

The Committee is committed to the continuous improvement in the 
effectiveness and clarity of the Group’s corporate reporting and has 
encouraged management to support and adopt initiatives by regulatory 
bodies which would enhance our reporting.

External audit
At the start of the audit cycle for the new financial year we received 
from Deloitte LLP a detailed audit plan identifying their audit scope, 
planning materiality and their assessment of key risks, which were 
discussed and agreed with the Committee. Planning materiality was 
lower this year, primarily driven by the disposal of our interest in Verizon 
Wireless. The audit risk identification process is considered a key factor 
in the overall effectiveness of the external audit process. For the 2014 
financial year, the key risks identified were a combination of those 
identified in the 2013 financial year, being those in relation to goodwill 
impairment, provisioning for current tax liabilities and deferred tax asset 
recognition, and revenue recognition as these areas continue to require 
inherent management judgement, and three new specific risks 
identified in relation to (i) the accounting for the disposal of our interest 
in Verizon Wireless and the related acquisition of the remaining 23% 
interest in Vodafone Italy, (ii) the accounting for our acquisition of Kabel 
Deutschland and (iii) provisioning for legal and regulatory claims. 
The latter risk factor was added specifically in response to the reduction 
in audit materiality. 

At each meeting of the Committee, these risks are reviewed and 
both management’s primary areas of judgement and the external 
auditor’s key areas of audit focus, are challenged. As a Committee, 
we support the professional scepticism, particularly in the areas of key 
judgement and accounting disclosure, displayed by Deloitte LLP.

We hold private meetings with the external auditor at each Committee 
meeting to provide additional opportunity for open dialogue and 
feedback from the Committee and the auditor without management 
being present. Matters typically discussed include the external 
auditor’s assessment of business risks and management activity 
thereon, the transparency and openness of interactions with 
management, confirmation that there has been no restriction in scope 
placed on them by management, independence of their audit and 
how they have exercised professional scepticism. I also meet with the 
external lead audit partner outside the formal Committee process 
throughout the year.

External audit process effectiveness
We use an audit quality framework to assess the effectiveness 
of the external audit process. This involves detailed questioning 
of management at an operating company and Group level and 
also the members of the Committee. We also considered the firm-
wide audit quality inspection report issued by the FRC in May 2013 
and Deloitte’s response to the findings. The observations from this 
assessment for the 2014 financial year were presented and discussed 
at the May 2014 meeting. Management concluded that there had 
been appropriate focus and challenge on the primary areas of audit 
risk and assessed the quality of the audit process to be satisfactory. 
The Committee concurred with this view. The Committee has identified 
the 2015 financial year as a potential period of increased risk given the 
transition of the statutory auditor and will focus closely on this matter 
throughout the year.

Risk management
The Group’s risk assessment process and the way in which significant 
business risks are managed is a key area of focus for the Committee. 
Our work here was driven primarily by the Group’s assessment of its 
principal risks and uncertainties, as set out on pages 196 to 200. 
We receive reports from the Group Audit Director on the Group’s risk 
evaluation process and review changes to significant risks identified 
at both operating entity and Group levels.

In addition, the Committee also conducts a rolling programme 
of in-depth reviews into specific financial, operational and regulatory 
areas of the business. During the 2014 financial year, in-depth reviews 
were undertaken in the areas of:

 a corporate treasury management;

 a legal intercept and related data management;

 a competition law and anti-bribery law compliance;

 a the management of risk within the supply chain;

 a information security;

 a risk management within the IT platform standardisation programme 

in Vodafone UK; and

 a the control environment in Vodafone Ghana.

In addition, the Committee received an update on Group legal 
compliance matters.

These reviews are critical to the role of the Committee, as they allow 
us to meet key business leaders responsible for these areas and provide 
independent challenge to their activities.

Vodafone Group Plc 
Annual Report 2014

62

Corporate governance (continued)

Significant issues
The Committee discussed with management the critical accounting judgements and key sources of estimation uncertainty outlined in note 1 
“Basis of preparation”. The significant areas of focus considered by the Committee in relation to the 2014 accounts, and how these were addressed, 
are outlined below:
Matter considered
Goodwill impairment testing 
This continued to represent a significant area of focus for the 
Committee given the materiality of the Group’s goodwill balances 
(£23.3 billion at 31 March 2014) and the inherent subjectivity 
in impairment testing. The judgements in relation to goodwill 
impairment continue to relate primarily to the assumptions underlying 
the calculation of the value in use of the business, being the 
achievability of the long-term business plan and the macroeconomic 
and related modelling assumptions underlying the valuation process. 

The Committee received detailed reporting from management 
and challenged the appropriateness of the assumptions made. 
Areas of focus were the achievability of the business plans, assumptions 
in relation to terminal growth in the businesses at the end of the 
plan period, particularly in Europe where adverse trends in financial 
performance have been experienced, and discount rates, which have 
been subject to volatility given the current macroeconomic conditions.

Action

This remains a prime area of audit focus and Deloitte LLP provided 
detailed reporting on these matters to the Committee including 
sensitivity testing. 

Taxation 
The Group is subject to a range of tax claims and related legal actions 
across a number of jurisdictions where it operates. The most material 
claim is from the Indian tax authorities in relation to our acquisition 
of Vodafone India Limited from Hutchison Telecommunications 
International Limited group in 2007, for the amount of INR 142 billion 
(£1.4 billion) including interest. Further details of this claim are 
described in note 30 “Contingent liabilities”.

Further, the Group has extensive accumulated tax losses as outlined 
in note 6 “Taxation”, and a key management judgement is whether 
a deferred tax asset should be recognised in respect of these losses. 
As at 31 March 2014 the Group had recognised a £21.2 billion deferred 
tax asset in respect of these tax losses.

Liability provisioning 
The Group is subject to a range of claims and legal actions from 
a number of sources including competitors, regulators, customers, 
suppliers, and on occasion fellow shareholders in Group subsidiaries. 
The level of provisioning for contingent and other liabilities is an issue 
where management and legal judgements are important and 
accordingly an area of Committee focus. The most material claim 
is from Telecom Egypt in relation to allegations of breach of non-
discrimination provisions within an interconnect agreement. 
Details of the claim are outlined in note 30 “Contingent liabilities”.

Revenue recognition 
The timing of revenue recognition, the recognition of revenue 
on a gross or net basis, the treatment of discounts, incentives and 
commissions and the accounting for multi-element arrangements are 
complex areas of accounting. 

Acquisitions and disposals 
The Group made a number of highly material business acquisitions and 
disposals during the year including the disposal of Verizon Wireless, 
and the acquisition of interests in Kabel Deutschland and Vodafone 
Italy. This gave rise to a number of complex accounting and disclosure 
requirements in the financial statements. 

IT controls in relation to privileged user access 
The Group’s IT infrastructure platform hosts a number of financial 
reporting related applications. An issue was identified in respect 
of privileged user access controls within part of the IT infrastructure 
platform which could have had an adverse impact on certain of the 
Group’s controls and financial systems.

The Group Tax Director presented management’s view of both the 
provisioning and disclosure of tax contingencies and deferred tax asset 
recognition at the May 2014 meeting of the Committee. In respect 
of tax contingencies, including the India case noted opposite, this 
involved a discussion of the extent and strength of professional advice 
received from external legal and advisory firms. In relation to the 
recognition of the deferred tax assets, management’s plans and 
expectations for future taxable profits were critically reviewed.

This is also an area of higher audit risk and accordingly, the Committee 
receives detailed oral and written reporting from Deloitte LLP 
on these matters.

The Committee received a presentation from the 
Group’s General Counsel and Company Secretary in May 2014 
on management’s assessment of the most material claims, including 
relevant legal advice received and the level of provision held against 
each. Deloitte LLP also reviews these matters, forming an independent 
view that is discussed with the Committee. 

Deloitte LLP outlined to the Committee their approach to the audit 
of revenue, as part of their presentation of the detailed audit plan. 
The Committee also considered any observations made by the 
auditors as part of their reporting to the Committee. 

Management outlined the key accounting and disclosure impacts 
in relation to these transactions. The Committee requested and 
received detailed reporting from Deloitte LLP on their assessment 
of the accounting and disclosures made by management in both the 
half-year and annual financial statements.

Management outlined tested alternative controls in place 
which provided assurance over the completeness and accuracy 
of the information derived from the impacted financial reporting 
related applications. 

Deloitte LLP extended their controls and substantive testing to obtain 
assurance over both the compensating controls and the completeness 
and accuracy of the management information derived from 
these applications.

 
 
 
 
 
 
Vodafone Group Plc 

Annual Report 2014

62

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

63

Fraud and ‘whistle-blowing’
We review the channels in place to enable employees to raise 
concerns about possible irregularities in financial reporting or other 
issues such as breaches of the Code of Conduct and for those matters 
to be investigated. Further, we receive summaries of investigations 
into known or suspected fraudulent activities by both third parties 
and employees. 

Assessment of internal control
We reviewed the process by which the Group evaluated its control 
environment. Our work here was driven primarily by the Group Audit 
Director’s reports on the effectiveness of internal controls, significant 
identified frauds and any identified fraud that involved management 
or employees with a significant role in internal controls. I meet privately 
with the Group’s Audit and Compliance Directors outside the formal 
committee process as necessary.

Oversight of the Group’s compliance activities in relation to section 
404 of the Sarbanes-Oxley Act also falls within the Committee’s remit.

Internal audit
Monitoring and review of the scope, extent and effectiveness of the 
activity of the Group Internal Audit department is an agenda item 
at each Committee meeting. Reports from the Group Audit Director 
usually include updates on audit activities, progress of the Group audit 
plan, the results of any unsatisfactory audits and the action plans 
to address these areas, and resource requirements of the Internal 
Audit department. I play a major role in setting the Group Audit 
Director’s annual objectives.

Audit tender process
In November 2013, having considered the changes to the UK Corporate Governance Code and the notes on best practice issued by the Financial 
Reporting Council, the Audit and Risk Committee decided to put the audit for the 2015 financial year out to tender. The tender process and the 
Committee’s involvement in the process are outlined below.

Audit and Risk Committee  
involvement:

Monitoring the auditor transition plan

Outreach to shareholders post the decision

Recommendation to the Board

Evaluation of the firms 

Attendance at the oral presentation

Review of the written proposals

Board decision


Recommendation to the Board by the Committee


Orals

Written  
proposal

Chairman attended the ‘Working with 
Vodafone’ meetings

‘Working with Vodafone’  
meeting

Expectation setting with the tender participants

Information gathering meetings  
with Vodafone senior management

Audit approach presentation and a question 
and answer session

Written proposal outlining the audit team, 
geographic footprint alignment, audit 
approach, transition approach/challenges, 
independence considerations and fee proposal

Meeting with the Chairman of the Committee, 
the Chief Financial Officer, Chief Financial 
Officer Designate and selected Vodafone senior 
management to discuss how the firms would 
structure their audit at an operational level and 
work with our management team

14 meetings with senior management 
to gather information and insight into the 
way the Group operates

Outreach to shareholders post 
the announcement

Approval of the tender participants, process, 
timetable and assessment criteria

Data room access

Contained documentation to allow the firms 
to gain a better understanding of how the 
Group is structured and operates

 
 
 
 
Vodafone Group Plc 
Annual Report 2014

64

Corporate governance (continued)

Governance of the External Audit relationship
The Committee considers the reappointment of the external auditor 
and also assesses their independence on an ongoing basis. The external 
auditor is required to rotate the audit partner responsible for the Group 
audit every five years and the year ended 31 March 2014 will be the 
current lead audit partner’s fifth year. Accordingly, and in compliance 
with the provisions outlined in the UK Corporate Governance Code and 
the notes on best practice issued by the Financial Reporting Council 
in July 2013, the Committee decided to put the audit for the 2015 
financial year out to tender in November 2013.

The tender process and the Committee’s involvement in that process 
is outlined in the diagram on page 63. All of the ‘big 4’ audit firms 
were invited to participate in the tender. Deloitte LLP withdrew 
at a preliminary stage noting the longevity of their appointment, having 
been the Group’s auditors since its stock market listing in 1988.

Having concluded the process in February 2014, the Committee 
recommended to the Board that PricewaterhouseCoopers 
LLP be appointed as the Group’s statutory auditor for the 2015 
financial year. Accordingly, a resolution proposing the appointment 
of PricewaterhouseCoopers LLP as our auditor will be put to the 
shareholders at the 2014 AGM. There are no contractual obligations 
restricting the Committee’s choice of external auditor and we do not 
indemnify our external auditor.

The Committee will continue to review the auditor appointment and 
the need to tender the audit, ensuring the Group’s compliance with the 
UK Corporate Governance Code and any reforms of the audit market 
by the UK Competition Commission and the European Union.

In its assessment of the independence of the auditor and in accordance 
with the US Public Company Accounting Oversight Board’s standard 
on independence, the Committee receives details of any relationships 
between the Company and Deloitte LLP that may have a bearing 
on their independence and receives confirmation that they are 
independent of the Company within the meaning of the securities laws 
administered by the US Securities & Exchange Commission (‘SEC’).

During the year, Deloitte LLP and related member firms charged the 
Group £9 million (2013: £8 million, 2012: £7 million) for statutory 
audit services. The Committee approved these fees following review 
of audit scope changes for the 2014 financial year, including the 
impact of business acquisitions and disposals which were primarily 
in relation to Kabel Deutschland, the disposal of Verizon Wireless 
and the acquisition of the remaining 23% interest in Vodafone Italy. 
The Committee also received assurance from Deloitte LLP that the fees 
were appropriate for the scope of the work required.

Non-audit services
As a further measure to protect the objectivity and independence of the 
external auditor, the Committee has a policy governing the engagement 
of the external auditor to provide non-audit services. This precludes 
Deloitte LLP from providing certain services such as valuation work 
or the provision of accounting services and also sets a presumption that 
Deloitte should only be engaged for non-audit services where there 
is no legal or practical alternative supplier. No material changes have 
been made to this policy during the financial year.

For certain specific permitted services, the Committee has 
pre-approved that Deloitte LLP can be engaged by management, 
subject to the policies set out above, and subject to specified fee limits 
for individual engagements and fee limits, for each type of specific 
service. For all other services or those permitted services that exceed 
the specified fee limits, I, as Chairman, or in my absence another 
member, can pre-approve permitted services.

In addition to the statutory audit fee, Deloitte LLP and related member 
firms charged the Group £4 million (2013: £1 million) for audit-related 
and other assurance services. These fees were materially higher than 
in prior years as Deloitte acted as the Reporting Accountant in relation 
to a number of shareholder and regulatory filings in connection with the 
disposal of our interest in Verizon Wireless and the related acquisition 
of the remaining 23% interest in Vodafone Italy. Further details of the 
fees paid, for both audit and non-audit services, can be found in note 3 
to the consolidated financial statements.

For a number of years, PricewaterhouseCoopers LLP has provided 
the Group with a wide range of consulting and assurance services. 
Following the decision to appoint them as auditors for the 2015 
financial year, it was agreed by the Committee that any existing 
permitted non-audit service engagements which were not in line 
with the Group’s non-audit services policy should cease by 30 June 
2014. This decision was made to allow a timely transition of these 
services and minimise the impact on the business. From 1 April 2014, 
PricewaterhouseCoopers LLP will only be engaged for non-audit 
services which are in line with the Group’s non-audit services policy.

Nick Land
On behalf of the Audit and Risk Committee

20 May 2014

Vodafone Group Plc 

Annual Report 2014

64

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

65

Remuneration Committee 
“ Our remuneration policy and executive pay 
packages are designed to be competitive 
and drive behaviour in order 
to achieve long-term strategic goals. 
When making decisions we are mindful 
of the wider economic conditions and 
shareholder feedback.” 

Executive Committee

The Committee meets 11 times a year under the chairmanship of the 
Chief Executive. Topics covered by the Committee include:

 a Chief Executive update on the business and business environment;

 a regional chief executives’ updates;

 a Group function heads’ updates;

 a substantial business developments and projects;

Membership:

 a talent;

Chairman  
Luc Vandevelde  
(Independent non-executive director)

 a presentations from various function heads, for example, the Group 

Financial Controller, the Group Audit Director and the Group 
Compliance Director;

Samuel Jonah 
(Independent 
non-executive director)

Philip Yea  
(Independent 
non-executive director)

 a competitor analysis; and

 a strategy.

Renee James  
(Independent non-executive director)

With effect from 28 July 2014, Philip Yea will step down from the Remuneration 
Committee and Valerie Gooding will be appointed to the Committee.

Key objective:
to assess and make recommendations to the Board on the policies 
for executive remuneration and packages for the individual 
executive directors.

Responsibilities:
 a determining, on behalf of the Board, the policy on the remuneration 
of the Chairman of the Board, the executive directors and the senior 
management team;

 a determining the total remuneration packages for these individuals 

including any compensation on termination of office;

 a operating within recognised principles of good governance; and

 a preparing an annual report on directors’ remuneration.

Committee meetings
No one other than a member of the Committee is entitled 
to be present at its meetings. The Chairman of the Board and Chief 
Executive may attend the Committee’s meetings by invitation but 
they do not attend when their individual remuneration is discussed. 
No director is involved in deciding his or her own remuneration. 
The Committee met five times during the year.

Main activities of the Committee during the year
A detailed report to shareholders from the Committee on behalf of the 
Board in which, amongst other things, I have included a description 
of the Committee’s activities during the year, is contained in “Directors’ 
remuneration” on pages 69 to 85.

Annually, the Executive Committee, together with the chief 
executives of the major operating companies, conduct a strategy 
review to identify key strategic issues to be presented to the Board. 
The agreed strategy is then used as a basis for developing the 
upcoming budget and three year operating plans.

The Committee members’ biographical details are set out on pages 52 
and 53 and at vodafone.com/exco.

Policy and Compliance Committee
This is a sub-committee of the Executive Committee comprising 
three Executive Committee members. It is appointed to assist the 
Executive Committee to fulfil its accountabilities with regard to policy 
compliance. In particular, the Committee approves changes to policies, 
does deep dives into particular policies to assess whether they are 
effective and maintains an overview of the status of compliance 
throughout Vodafone so clear and accurate reports can be made 
to the Audit and Risk Committee twice a year. Deep dives this year 
covered the policies relating to radio frequency electromagnetic fields 
(‘EMF’), competition law, protecting customer information, anti-money 
laundering and fraud.

Disclosure Committee
The Disclosure Committee, appointed by the Chief Executive and Chief 
Financial Officer to ensure the accuracy and timeliness of Company 
disclosures, oversees and approves controls and procedures in relation 
to the public disclosure of financial information and other information 
material to shareholders. It is composed of the Group General Counsel 
and Company Secretary (the Chair), Regional Chief Financial Officers, 
the Group Financial Controller, the Group Investor Relations Director, 
the Group Strategy and Business Development Director, and the 
Group External Affairs Director.

Vodafone Group Plc 
Annual Report 2014

66

Corporate governance (continued)

How do we engage with our shareholders?
We are committed to communicating our strategy and activities clearly 
to our shareholders and, to that end, we maintain an active dialogue with 
investors through a planned programme of investor relations activities.

Investor relations programme
The programme includes:

 a formal presentations of full-year and half-year results, and interim 

management statements (see vodafone.com/investor for 
more information);

 a briefing meetings with major institutional shareholders in the 

UK, the United States and Europe after the full-year and half-year 
results; (a graph showing the geographical analysis of investors 
is shown on this page);

 a regular investor relations meetings with investors 

in other geographies;

 a formal presentations around significant acquisitions and disposals, 

e.g. the acquisition of Kabel Deutschland and the Verizon 
Wireless transaction;

 a regular meetings between institutional investors and analysts, 
and the Chief Executive and Chief Financial Officer, to discuss 
business performance, growth strategy and address any issues 
of concern;

 a meetings between major shareholders and the Chairman 

on an ongoing basis including roadshows in London and Edinburgh 
to obtain feedback and consider corporate governance issues;

 a analysing and approaching new geographies to actively market the 

business to new investors;

 a dialogue between the Remuneration Committee and shareholders. 

Go to pages 70 and 71 for more information;

 a hosting investors and analysts sessions at which senior 

management from relevant operating companies are present;

 a attendance by senior executives across the business at relevant 

meetings and conferences throughout the year;

 a responding daily to enquiries from shareholders and analysts 

through our Investor Relations team;

The Chairman has overall responsibility for ensuring that there 
is effective communication with investors, and that the Board 
understands the views of major shareholders on matters such 
as governance and strategy. The Chairman makes himself available 
to meet shareholders for this purpose. The Senior Independent Director 
and other members of the Board are also available to meet major 
investors on request. The Board receives a regular report from the 
Investor Relations team and feedback from meetings held between 
executive management, or the Investor Relations team and institutional 
shareholders, is also communicated to the Board. 

Geographic shareholder movement 
over three years

% of share register

50

45

40

35

30

25

20

15

10

5

0

UK

US1

Europe2

Rest of World

■ 30 March 2012   ■ 28 March 2013   ■ 31 March 2014

Notes:
1   We have included bearer warrants with the US shareholding as we understand the vast majority are US-based.
2   Excluding the UK.

What happens at our AGM?
Who attends?
 a All of our directors.

 a Executive Committee members.

 a Our shareholders.

What is the format?
 a A summary presentation of results is given before the Chairman deals 

with the formal business.

 a hosting webinars to highlight key areas of the business such 
as M-Pesa and money payment services, Vodafone Turkey, 
Vodafone Netherlands and 4G; and

 a All shareholders present can question the Chairman, the Chairmen 

of the Committees and the rest of the Board both during the meeting 
and informally afterwards.

 a a section dedicated to shareholders and analysts on our website 
at vodafone.com/investor, including specific sections for any 
material transactions or shareholder events, e.g. the Verizon 
Wireless transaction.

 a The Board encourages participation of investors, including individual 

investors, at the AGM.

AGM broadcast
 a The AGM is broadcast live on our website at vodafone.com/agm.

 a A recording can subsequently be viewed on our website.

Key shareholder engagements 

February
Interim management statement

June
Annual report

November
Half-year results

May
Preliminary results/full-year results

July
Interim management statement 
Annual general meeting

Vodafone Group Plc 

Annual Report 2014

66

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

67

Resolutions
 a Voting on all resolutions at the AGM is on a poll. The proxy votes 
cast, including details of votes withheld, are disclosed to those 
in attendance at the meeting and the results are published on our 
website and announced via the Regulatory News Service.

A summary of our share and control structures is set out in “Shareholder 
information” on pages 182 to 189.

How do we deal with internal control 
and risk management?
The Board has overall responsibility for the system of internal control. 
A sound system of internal control is designed to manage rather than 
eliminate the risk of failure to achieve business objectives and can 
only provide reasonable and not absolute assurance against material 
misstatement or loss.

The Board has established procedures that implement in full the 
Turnbull Guidance “Internal Control: Revised Guidance for Directors 
on the Combined Code” for the year under review and to the date of this 
annual report. These procedures, which are subject to regular review, 
provide an ongoing process for identifying, evaluating and managing 
the significant risks we face. See page 89 for management’s report 
on internal control over financial reporting.

Monitoring and review activities
There are clear processes for monitoring the system of internal control 
and reporting any significant control failings or weaknesses together 
with details of corrective action. These include:

 a the local Chief Executive and Chief Financial Officer of each operating 
business formally certifying the operation of their control systems 
each year and highlighting any weaknesses. These results are 
reviewed by regional management, the Audit and Risk Committee, 
and the Board;

 a local Chief Executives certifying compliance with high risk policies 
in their companies, with Group Compliance reviewing evidence 
of compliance;

 a the Group’s Disclosure Committee reviewing the appropriateness 
of disclosures and providing an annual report to the Group’s Chief 
Executive and the Chief Financial Officer on the effectiveness of the 
Group’s disclosure controls and procedures;

 a maintaining “disclosure controls and procedures”, as such term 

is defined in Rule 13a-15(e) of the Exchange Act, that are designed 
to ensure that information required to be disclosed in reports that 
we file or submit under the Exchange Act is recorded, processed, 
summarised and reported within the time periods specified in the 
SEC’s rules and forms, and that such information is accumulated 
and communicated to management, including our Chief Executive 
and Chief Financial Officer as appropriate to allow timely decisions 
regarding required disclosure; and

 a the Group Internal Audit department periodically examining business 
processes on a risk basis throughout the Group and reporting to the 
Audit and Risk Committee.

In addition, the Board reviews any reports from the external auditor 
presented to the Audit and Risk Committee and management in relation 
to internal financial controls.

 a evaluating the risks we face in achieving our objectives;

 a determining the risks that are considered acceptable to bear;

 a assessing the likelihood of the risks concerned materialising;

 a identifying our ability to reduce the incidence and impact on the 

business of risks that do materialise; and

 a ensuring that the costs of operating particular controls are 

proportionate to the benefit.

Risk management
An overview of the Group’s framework for identifying and managing risk, 
both at an operational and strategic level, is set out on pages 46 and 47.

Review of effectiveness
The Board and the Audit and Risk Committee have reviewed the 
effectiveness of the internal control system including financial, 
operational and compliance controls, and risk management 
in accordance with the Code for the period from 1 April 2013 
to 20 May 2014 (the date of this annual report). No significant failings 
or weaknesses were identified during this review. However, had there 
been any such failings or weaknesses, the Board confirms that 
necessary actions would have been taken to remedy them.

The directors, the Chief Executive and the Chief Financial Officer have 
evaluated the effectiveness of the disclosure controls and procedures 
and, based on that evaluation, have concluded that the disclosure 
controls and procedures were effective at the end of the period covered 
by this report.

What is our approach to other governance matters?
Group policy compliance
Each Group policy is owned by a member of the Executive Committee 
so that there is clear accountability and authority for ensuring the 
associated business risk is adequately managed. Regional chief 
executives and the senior leadership team member responsible for each 
Group function have primary accountability for ensuring compliance 
with all Group policies by all our markets and entities. Our Group 
Compliance team and policy champions support the policy owners and 
local markets in implementing policies and monitoring compliance.

Code of Conduct 
All of the key Group policies have been consolidated into the Vodafone 
Code of Conduct. This is a central ethical and policy document 
applicable to all employees and those who work for or on behalf 
of Vodafone. It sets out the standards of behaviour expected in relation 
to areas such as insider dealing, bribery and raising concerns through 
the whistle-blowing process (known internally as ‘Speak Up’).

Quorum
The quorum required for shareholder meetings, in accordance with 
our articles of association, is two shareholders, regardless of the 
level of their aggregate share ownership, while US companies 
listed on NASDAQ are required by the NASDAQ listing rules to have 
a minimum quorum of 33.33% of the shareholders of ordinary shares for 
shareholder meetings.

Related party transactions
In lieu of obtaining an independent review of related party transactions 
for conflicts of interests in accordance with the NASDAQ listing rules, 
we seek shareholder approval for related party transactions that (i) meet 
certain financial thresholds or (ii) have unusual features in accordance 
with the Listing Rules issued by the FCA in the United Kingdom (the 
‘Listing Rules’), the Companies Act 2006 and our articles of association.

Further, we use the definition of a ‘transaction with a related party’ 
as set out in the Listing Rules, which differs in certain respects from the 
definition of ‘related party transaction’ in the NASDAQ listing rules.

Shareholder approval
We comply with the NASDAQ listing rules and the Listing Rules, 
when determining whether shareholder approval is required for 
a proposed transaction.

Under the NASDAQ listing rules, whether shareholder approval 
is required for a transaction depends on, among other things, 
the percentage of shares to be issued or sold in connection with the 
transaction. Under the Listing Rules, whether shareholder approval 
is required for a transaction depends on, among other things, whether 
the size of a transaction exceeds a certain percentage of the size of the 
listed company undertaking the transaction.

Vodafone Group Plc 
Annual Report 2014

68

Corporate governance (continued)

What are our US listing requirements?
As Vodafone’s American depositary shares are listed on the NASDAQ 
Stock Market LLC (‘NASDAQ’), we are required to disclose a summary 
of any material differences between the corporate governance 
practices we follow and those of US companies listed on NASDAQ. 
Vodafone’s corporate governance practices are primarily based 
on UK requirements but substantially conform to those required 
of US companies listed on NASDAQ. The material differences are 
as follows:

Independence
Different tests of independence for Board members are applied under 
the Code and the NASDAQ listing rules. The Board is not required to take 
into consideration NASDAQ’s detailed definitions of independence as set 
out in the NASDAQ listing rules.

In accordance with the Code, the Board has carried out an assessment 
based on the independence requirements of the Code and has 
determined that, in its judgement, all of Vodafone’s non-executive 
directors (who make up the majority of the Board) are independent 
within the meaning of those requirements. 

Committees
The NASDAQ listing rules require US companies to have a nominations 
committee, an audit committee and a compensation committee, each 
composed entirely of independent directors, with the nominations 
committee and the audit committee each required to have a written 
charter which addresses the committee’s purpose and responsibilities, 
and the compensation committee having sole authority and adequate 
funding to engage compensation consultants, independent legal 
counsel and other compensation advisors.

Our Nominations and Governance Committee is chaired by the 
Chairman of the Board and its other members are independent non-
executive directors. Our Remuneration Committee is composed entirely 
of independent non-executive directors.

The Audit and Risk Committee is composed entirely of non-executive 
directors, each of whom (i) the Board has determined to be independent 
based on the independence requirements of the Code and (ii) meets 
the independence requirements of the Exchange Act. We have terms 
of reference for our Nominations and Governance Committee, Audit and 
Risk Committee and Remuneration Committee, each of which complies 
with the requirements of the Code and is available for inspection on our 
website (vodafone.com/governance). These terms of reference are 
generally responsive to the relevant NASDAQ listing rules but may not 
address all aspects of these rules.

Code of Conduct
Under the NASDAQ listing rules, US companies must adopt a code 
of conduct applicable to all directors, officers and employees that 
complies with the definition of a ‘code of ethics’ set out in section 
406 of the Sarbanes-Oxley Act. We have adopted a Code of Ethics 
that complies with section 406 which is applicable only to the senior 
financial and principal executive officers, and which is available on our 
website (vodafone.com/governance). We have also adopted a separate 
Code of Conduct which applies to all employees.

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

69

Directors’ remuneration

Letter from the Remuneration Committee Chairman

Luc Vandevelde
Chairman of the Remuneration Committee

Dear fellow shareholder
I am pleased to present you with Vodafone’s remuneration report for 2014.

This year will be the first time we will ask shareholders to vote on our remuneration policy in addition to the rest of the remuneration report. 
With the new remuneration disclosure regulations in mind we have changed the structure of our report to present first our policy and then detail its 
implementation. Apart from some changes which I outline below, our policy and practice remain essentially unchanged.

As always we have tried to ensure that the remuneration policy and practice at Vodafone drive behaviours that are in the long-term interests 
of the Company and its shareholders. The Remuneration Committee continues to be mindful of the considerable interest that exists in executive 
compensation and we are very conscious of the many and varied concerns.

Our remuneration principles
Our remuneration principles, which our detailed policy supports, are as follows:

 a we offer competitive and fair rates of pay and benefits to attract and retain the best people;

 a our policy and practices aim to drive behaviours that support our Company strategy and business objectives;

 a our ‘pay for performance’ approach means that our incentive plans only deliver significant rewards if and when they are justified by performance; 

and

 a our approach to share ownership is designed to help maintain commitment over the long-term, and to ensure that the interests of our senior 

management team are aligned with those of shareholders.

Pay for performance
Pay for performance continues to be an important principle for Vodafone when setting remuneration policy.

A high proportion of total reward is awarded through short-term and long-term performance related remuneration. At target around 70% of the 
package is delivered in the form of variable pay, which rises to around 85% if maximum payout is achieved.

We ensure our incentive plans only deliver significant rewards if and when they are justified by performance. For the Remuneration Committee this 
means two things:

 a ensuring the targets we set for incentive plans are suitably challenging (as can be seen by the historic levels of achievement for both short- 

and long-term incentive plans shown on page 82); and

 a if needed, exercising discretion. The Committee reviews all incentive plans before any payments are made to executives and has full discretion 

to adjust payments downwards if it believes circumstances warrant it.

Company performance and the link to incentives
During the 2014 year our emerging markets businesses have delivered strong organic revenue growth along with good cash flow and EBITDA 
performance. However, this has been offset by significant ongoing competitive, regulatory and macroeconomic pressures in our European 
operations where revenue has declined. Taken in the round this led to slightly below target performance which is reflected in our annual bonus 
payout of 88.5% of target. More details can be found on page 78.

Over the last three years our adjusted free cash flow performance, although strong in our emerging markets, has been below our target levels 
in Europe for similar reasons to those described above. However, we have taken significant strategic steps which have led to strong growth in the 
share price and Total Shareholder Return (‘TSR’) which, when combined with adjusted free cash flow, result in a payout for the executive directors’ 
long-term incentive awards of 37.2% of maximum. More details can be found on page 79. Strategic initiatives include:

 a the sale of our 45% stake in Verizon Wireless;

 a the record US$85 billion return to shareholders;

 a the announcement of Project Spring – the acceleration of our capital investment to strengthen further our network and customer experience;

 a the acquisition of a leading cable operator in Germany as well as fixed line businesses such as CWW and TelstraClear;

 a launching Vodafone Red which is now available in 20 markets; and

 a developing our M-Pesa footprint.

Vodafone Group Plc 
Annual Report 2014

70

Directors’ remuneration (continued)

Letter from the Remuneration Committee Chairman (continued)

Key decisions on executive remuneration
The Remuneration Committee considers every decision around executive director remuneration very carefully. Some of the major decisions made 
this year were as follows:

 a Nick Read was promoted to Chief Financial Officer during the year and we determined his new remuneration package. Our decision to give 
Nick a base salary of £675,000 was made in the context of the existing executive directors’ remuneration levels and reviewed against the 
external market;

 a the Remuneration Committee considered the impact of the Verizon Wireless transaction and Project Spring on executive remuneration and 

decided to remove the impact of Project Spring on pre-existing long-term incentive awards to ensure an appropriate comparison to the original 
targets that were set. Please see page 84 for more details;

 a we decided to reduce the maximum vesting level of our long-term incentive opportunity for our Executive Committee. For the 2015 long-term 

incentive awards, the maximum vesting level will reduce from three times to two and a half times the target vesting level. We have also introduced 
a mandatory holding period where 50% of the post-tax shares are released after vesting, a further 25% after the first anniversary of vesting, 
and the remaining 25% will be released after the second anniversary;

 a following a review of the pension levels in the context of pension provision for our broader employee population, from November 2015 pension 

levels for our Executive Committee will reduce from 30% of salary to 24% of salary. This brings our Executive Committee pension level in line with 
our UK senior management; and

 a the Remuneration Committee took account of business performance, salary increases for other UK employees and external market information 
when deciding to increase the annual base salaries of the Chief Executive (Vittorio Colao) and the Chief Technology Officer (Stephen Pusey) 
by 3.6% and 4.3% respectively from 1 July 2014. This is the first salary increase that either individual has received for three years.

Assessment of risk
One of the activities of the Remuneration Committee is to continually be aware and mindful of any potential risk associated with our reward 
programmes. Vodafone seeks to provide a structure of rewards that encourages acceptable risk taking and high performance through optimal pay 
mix, performance metrics and calibration, and timing. With that said, it is prudent practice to ensure that our reward programmes achieve this and 
do not encourage excessive or inappropriate risk taking. The Committee has considered the risk involved in the incentive schemes and is satisfied 
that the design elements and governance procedures mitigate the principal risks.

Share ownership
For many years Vodafone has had demanding share ownership goals for our executive directors. These goals, and our achievement against the 
goals, are set out on page 80. We are delighted that, collectively, our Executive Committee own shares with a value of over £50 million. We are proud 
that the high level of shareholding by our Executive Committee has been maintained despite the Verizon Wireless transaction and the associated 
share consolidation. After the transaction our Executive Committee members individually elected to reinvest the vast majority of their post-tax 
proceeds from the transaction back into Vodafone shares. Owning shares is part of our culture and each year we expect the number of shares 
owned by our Executive Committee members to grow. This level of ownership by management clearly shows their alignment with shareholders but 
also indicates their belief in the long-term value creation opportunities of our shares.

Consultation with shareholders
The Remuneration Committee continues to have dialogue with our shareholders. The views of all shareholders are taken seriously, and letters 
and emails are replied to promptly. In addition, during the year we invited our largest shareholders to meet with me in person and the resulting 
meetings were very helpful for us to better understand our shareholders’ viewpoint. We were delighted that last year the remuneration report 
received a 96.36% vote in favour. This compares with 96.44% support in the prior year. We sincerely hope to receive your continued support at the 
AGM on 29 July 2014.

Luc Vandevelde
Chairman of the Remuneration Committee

20 May 2014

Contents of the remuneration report
Remuneration policy
  The remuneration policy table
  Chairman and non-executive directors’ remuneration

Page 71
Page 72
Page 76

Annual report on remuneration
  Remuneration Committee
  2014 remuneration 
  2015 remuneration
  Further remuneration information

Page 77
Page 77
Page 78
Page 84
Page 85

Vodafone Group Plc 

Annual Report 2014

70

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

71

Remuneration policy

In this forward-looking section we describe our remuneration policy for the Board. This includes our considerations when determining policy, 
a description of the elements of the reward package and an indication of the potential future value of this package for each of the executive 
directors. In addition we describe our policy applied to the Chairman and non-executive directors.

We will be seeking shareholder approval for our remuneration policy at the 2014 AGM and we intend to implement at that point. We do not envisage 
making any changes to our policy over the next three years, however, we will review it each year to ensure that it continues to support our Company 
strategy. If we feel it is necessary to make a change to our policy within the next three years, we will seek shareholder approval.

Considerations when determining remuneration policy
Our remuneration principles which are outlined on page 69 are the context for our policy. Our principal consideration when determining 
remuneration policy is to ensure that it supports our Company strategy and business objectives.

The views of our shareholders are also taken into account when determining executive pay. In advance of asking for approval for the remuneration 
policy we have consulted with our major shareholders. We invited our top 20 shareholders to comment on remuneration at Vodafone and several 
meetings between shareholders and the Remuneration Committee Chairman took place. The main topics of consultation were as follows:

 a new share plan rules for which we will seek shareholder approval at the 2014 AGM;

 a changes to executive remuneration arrangements (reduction of maximum long-term incentive vesting levels and pension provision); and

 a impact of Project Spring on Free Cash Flow performance under the global long-term incentive plan (‘GLTI’).

We have not consulted with employees on the executive remuneration policy nor is any fixed remuneration comparison measurement used. 
However, when determining the policy for executive directors, we have been mindful of the pay and employment conditions of employees 
in Vodafone Group as a whole, with particular reference to the market in which the executive is based. Further information on our remuneration 
policy for other employees is given on page 74.

Performance measures and targets
Our Company strategy and business objectives are the primary consideration when we are selecting performance measures for our incentive plans. 
The targets within our incentive plans that are related to internal financial measures (such as revenue, profit and cash flow) are typically determined 
based on our budgets. Targets for strategic and external measures (such as competitive performance and Total Shareholder Return (‘TSR’)) are set 
based on Company objectives and in light of the competitive marketplace. The threshold and maximum levels of performance are set to reflect 
minimum acceptable levels at threshold and very stretching but achievable levels at maximum.

As in previous remuneration reports we will disclose the details of our performance targets for our short and long-term incentive plans. However, 
our annual bonus targets are commercially sensitive and therefore we will only disclose our targets in the remuneration report following the 
completion of the financial year. We will disclose the targets for each long-term award in the remuneration report for the financial year preceding 
the start of the performance period. 

At the end of each performance period we review performance against the targets, using judgement to account for items such as (but not limited 
to) mergers, acquisitions, disposals, foreign exchange rate movements, changes in accounting treatment, material one-off tax settlements etc. 
The application of judgement is important to ensure that the final assessments of performance are fair and appropriate.

In addition, the Remuneration Committee reviews the incentive plan results before any payments are made to executives or any shares vest and 
has full discretion to adjust the final payment or vesting downwards if they believe circumstances warrant it. In particular, the Committee may use 
discretion to clawback any unvested share award (or vested but unexercised options) as it sees appropriate, in which case the award may lapse 
wholly or in part, may vest to a lesser extent than it would otherwise have vested or vesting may be delayed.

Vodafone Group Plc 
Annual Report 2014

72

Directors’ remuneration (continued)

Remuneration policy (continued)

The remuneration policy table
The table below summarises the main components of the reward package for executive directors.

Base salary

Purpose and link to strategy 
 a To attract and retain the best talent. 

Pension

 a To remain competitive within the marketplace.

Operation 
 a Salaries are usually reviewed annually and fixed for 

12 months commencing 1 July. Decision is influenced by:

 a level of skill, experience and scope of responsibilities 

of individual;

 a business performance, scarcity of talent, economic 

climate and market conditions;

 a increases elsewhere within the Group; and

 a external comparator groups (which are used for 
reference purposes only) made up of companies 
of similar size and complexity to Vodafone.
 a Executive directors may choose to participate in the 

defined contribution pension scheme or to receive a cash 
allowance in lieu of pension.

Benefits

 a To aid retention and remain competitive within 

 a Travel related benefits. This may include (but is not limited 

 a Benefits will be provided in line with appropriate levels indicated by local market practice in the 

None.

the marketplace.

to) company car or cash allowance, fuel and access 
to a driver where appropriate.

 a Private medical, death and disability insurance and annual 

health checks.

 a In the event that we ask an individual to relocate we would 
offer them support in line with Vodafone’s relocation 
or international assignment policies. This may cover 
(but is not limited to) relocation, cost of living allowance, 
housing, home leave, education support, tax equalisation 
and advice.

 a Legal fees if appropriate.

 a Other benefits are also offered in line with the benefits 
offered to other employees for example, all-employee 
share plans, mobile phone discounts, maternity/paternity 
benefits, sick leave, paid holiday, etc.

Annual Bonus –
Global Short-
Term Incentive 
Plan (‘GSTIP’)

 a To drive behaviour and communicate the key priorities for 

 a Bonus levels and the appropriateness of measures and 

 a Bonuses can range from 0–200% of base salary, with 100% paid for on-target performance. 

 a Performance over each financial year 

the year.

 a To motivate employees and incentivise delivery 

of performance over the one year operating cycle.

 a The financial metrics are designed to both drive our 
growth strategies whilst also focusing on improving 
operating efficiencies. Measuring competitive 
performance with its heavy reliance on net promoter 
score (‘NPS’) means providing a great customer 
experience remains at the heart of what we do. 

weightings are reviewed annually to ensure they continue 
to support our strategy.

 a Performance over the financial year is measured against 

stretching financial and non-financial performance targets 
set at the start of the financial year.

 a The annual bonus is usually paid in cash in June each year 

for performance over the previous financial year.

Long-Term 
Incentive – Global 
Long-Term 
Incentive Plan 
(‘GLTI’) base 
awards and 
co-investment 
awards (further 
details can be 
found in the 
notes that follow 
this table)

 a To motivate and incentivise delivery of sustained 

performance over the long term.

 a To support and encourage greater shareholder alignment 
through a high level of personal financial commitment.

 a The use of free cash flow as the principal performance 
measure ensures we apply prudent cash management 
and rigorous capital discipline to our investment 
decisions, whilst the use of TSR along with a performance 
period of not less than three years means that we are 
focused on the long-term interests of our shareholders.

 a Award levels and the framework for determining vesting 
are reviewed annually to ensure they continue to support 
our strategy.

 a Long-term incentive base awards consist of performance 

shares which are granted each year.

 a Individuals must co-invest in Vodafone shares and hold 

them in trust for at least three years in order to receive the 
full target award.

 a All awards vest not less than three years after the award 
based on Group operational and external performance.

 a Dividend equivalents are paid in cash after the 

vesting date.

Opportunity 

Performance metrics

 a Average salary increases for existing Executive Committee members (including executive 

None.

directors) will not normally exceed average increases for employees in other appropriate parts 

of the Group. Increases above this level may be made in specific situations. These situations 

could include (but are not limited to) internal promotions, changes to role, material changes 

to the business and exceptional company performance.

 a The pension contribution or cash payment is equal to 30% of annual gross salary. In light 

None.

of pension levels elsewhere in the Group we have decided to reduce the pension benefits level 

from 30% to no more than 24% from November 2015.

country of employment. 

external factors. 

 a We expect to maintain benefits at the current level but the value of benefit may fluctuate 

depending on, amongst other things, personal situation, insurance premiums and other 

Maximum is only paid out for exceptional performance. 

is measured against stretching targets set 

at the beginning of the year.

 a The performance measures normally 

comprise of a mix of financial and 

strategic measures. Financial measures 

may include (but are not limited to) profit, 

revenue and cash flow with a weighting 

of no less than 50%. Strategic measures 

may include (but are not limited to) 

competitive performance metrics such 

as net promoter score and market share.

stretching targets set at the beginning 

of the performance period.

of two measures:

operational performance measure; 

and

 a relative TSR against a peer group 

of companies as our external 

performance measure.

 a The basic target award level is 137.5% of base salary for the Chief Executive (110% for other 

 a Performance is measured against 

 a The target award level may increase up to 237.5% of base salary for the Chief Executive 

(or 210% for others) if the individual commits to a co-investment in shares equal in value to their 

 a Vesting is determined based on a matrix 

executive directors). 

base salary.

 a Minimum vesting is 0% of target award level, threshold vesting is 50% and maximum vesting 

 a adjusted free cash flow as our 

is 250% of the target award level.

(237.5% x 250%) and 525% for others.

 a Maximum long-term incentive face value at award of 594% of base salary for the Chief Executive 

 a The awards that vest accrue cash dividend equivalents over the three year vesting period.

 a Awards vest to the extent performance conditions are satisfied. There is a mandatory holding 

period where 50% of the post-tax shares are released after vesting, a further 25% after the first 

anniversary of vesting, and the remaining 25% will be released after the second anniversary. 

Vodafone Group Plc 

Annual Report 2014

72

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

73

Remuneration policy (continued)

The remuneration policy table

The table below summarises the main components of the reward package for executive directors.

Purpose and link to strategy 

Operation 

Base salary

 a To attract and retain the best talent. 

Opportunity 
 a Average salary increases for existing Executive Committee members (including executive 

Performance metrics
None.

directors) will not normally exceed average increases for employees in other appropriate parts 
of the Group. Increases above this level may be made in specific situations. These situations 
could include (but are not limited to) internal promotions, changes to role, material changes 
to the business and exceptional company performance.

Pension

 a To remain competitive within the marketplace.

 a Executive directors may choose to participate in the 

Benefits

 a To aid retention and remain competitive within 

 a Travel related benefits. This may include (but is not limited 

the marketplace.

 a The pension contribution or cash payment is equal to 30% of annual gross salary. In light 

None.

of pension levels elsewhere in the Group we have decided to reduce the pension benefits level 
from 30% to no more than 24% from November 2015.

 a Benefits will be provided in line with appropriate levels indicated by local market practice in the 

None.

country of employment. 

 a We expect to maintain benefits at the current level but the value of benefit may fluctuate 
depending on, amongst other things, personal situation, insurance premiums and other 
external factors. 

 a Salaries are usually reviewed annually and fixed for 

12 months commencing 1 July. Decision is influenced by:

 a level of skill, experience and scope of responsibilities 

of individual;

 a business performance, scarcity of talent, economic 

climate and market conditions;

 a increases elsewhere within the Group; and

 a external comparator groups (which are used for 

reference purposes only) made up of companies 

of similar size and complexity to Vodafone.

defined contribution pension scheme or to receive a cash 

allowance in lieu of pension.

to) company car or cash allowance, fuel and access 

to a driver where appropriate.

 a Private medical, death and disability insurance and annual 

health checks.

 a In the event that we ask an individual to relocate we would 

offer them support in line with Vodafone’s relocation 

or international assignment policies. This may cover 

(but is not limited to) relocation, cost of living allowance, 

housing, home leave, education support, tax equalisation 

and advice.

 a Legal fees if appropriate.

 a Other benefits are also offered in line with the benefits 

offered to other employees for example, all-employee 

share plans, mobile phone discounts, maternity/paternity 

benefits, sick leave, paid holiday, etc.

Annual Bonus –

Global Short-

Term Incentive 

Plan (‘GSTIP’)

 a To motivate employees and incentivise delivery 

of performance over the one year operating cycle.

 a The financial metrics are designed to both drive our 

growth strategies whilst also focusing on improving 

operating efficiencies. Measuring competitive 

to support our strategy.

 a Performance over the financial year is measured against 

stretching financial and non-financial performance targets 

set at the start of the financial year.

 a The annual bonus is usually paid in cash in June each year 

performance with its heavy reliance on net promoter 

for performance over the previous financial year.

score (‘NPS’) means providing a great customer 

experience remains at the heart of what we do. 

Long-Term 

 a To motivate and incentivise delivery of sustained 

 a Award levels and the framework for determining vesting 

Incentive – Global 

performance over the long term.

are reviewed annually to ensure they continue to support 

 a To support and encourage greater shareholder alignment 

our strategy.

through a high level of personal financial commitment.

 a Long-term incentive base awards consist of performance 

 a The use of free cash flow as the principal performance 

shares which are granted each year.

measure ensures we apply prudent cash management 

 a Individuals must co-invest in Vodafone shares and hold 

and rigorous capital discipline to our investment 

them in trust for at least three years in order to receive the 

decisions, whilst the use of TSR along with a performance 

full target award.

notes that follow 

focused on the long-term interests of our shareholders.

period of not less than three years means that we are 

Long-Term 

Incentive Plan 

(‘GLTI’) base 

awards and 

co-investment 

awards (further 

details can be 

found in the 

this table)

 a All awards vest not less than three years after the award 

based on Group operational and external performance.

 a Dividend equivalents are paid in cash after the 

vesting date.

 a To drive behaviour and communicate the key priorities for 

 a Bonus levels and the appropriateness of measures and 

 a Bonuses can range from 0–200% of base salary, with 100% paid for on-target performance. 

 a Performance over each financial year 

the year.

weightings are reviewed annually to ensure they continue 

Maximum is only paid out for exceptional performance. 

is measured against stretching targets set 
at the beginning of the year.

 a The performance measures normally 
comprise of a mix of financial and 
strategic measures. Financial measures 
may include (but are not limited to) profit, 
revenue and cash flow with a weighting 
of no less than 50%. Strategic measures 
may include (but are not limited to) 
competitive performance metrics such 
as net promoter score and market share.

 a The basic target award level is 137.5% of base salary for the Chief Executive (110% for other 

 a Performance is measured against 

executive directors). 

 a The target award level may increase up to 237.5% of base salary for the Chief Executive 

(or 210% for others) if the individual commits to a co-investment in shares equal in value to their 
base salary.

stretching targets set at the beginning 
of the performance period.

 a Vesting is determined based on a matrix 

of two measures:

 a Minimum vesting is 0% of target award level, threshold vesting is 50% and maximum vesting 

 a adjusted free cash flow as our 

is 250% of the target award level.

 a Maximum long-term incentive face value at award of 594% of base salary for the Chief Executive 

(237.5% x 250%) and 525% for others.

 a The awards that vest accrue cash dividend equivalents over the three year vesting period.

 a Awards vest to the extent performance conditions are satisfied. There is a mandatory holding 
period where 50% of the post-tax shares are released after vesting, a further 25% after the first 
anniversary of vesting, and the remaining 25% will be released after the second anniversary. 

operational performance measure; 
and

 a relative TSR against a peer group 
of companies as our external 
performance measure.

Vodafone Group Plc 
Annual Report 2014

74

Directors’ remuneration (continued)

Remuneration policy (continued)

Notes to the remuneration policy table
Existing arrangements
We will honour existing awards to executive directors, and incentives, benefits and contractual arrangements made to individuals prior to their 
promotion to the Board. This will last until the existing incentives vest (or lapse) or the benefits or contractual arrangements no longer apply.

Long-Term Incentive (‘GLTI’)
When referring to our long-term incentive awards we use the financial year end in which the award was made. For example, the ‘2013 award’ 
was made in the financial year ending 31 March 2013. The awards are usually made in the first half of the financial year (the 2013 award was made 
in July 2012).

The extent to which awards vest depends on two performance conditions:

 a underlying operational performance as measured by adjusted free cash flow; and

 a relative Total Shareholder Return (‘TSR’) against a peer group median.

Adjusted free cash flow
The free cash flow performance is based on the cumulative adjusted free cash flow figure over the performance period. The detailed targets and 
the definition of adjusted free cash flow are determined each year as appropriate. The target adjusted free cash flow level is set by reference to our 
long-range plan and market expectations. We consider the targets to be critical to the Company’s long-term success and its ability to maximise 
shareholder value, and to be in line with the strategic goals of the Company. The Remuneration Committee sets these targets to be sufficiently 
demanding with significant stretch where only outstanding performance will be rewarded with a maximum payout.

The cumulative adjusted free cash flow vesting levels as a percentage of target are shown in the table below (with linear interpolation between points):

Performance
Below threshold
Threshold
Target
Maximum

Vesting percentage
0%
50%
100%
125%

TSR outperformance of a peer group median
We have a limited number of appropriate peers and this makes the measurement of a relative ranking system volatile. As such, the outperformance 
of the median of a peer group is felt to be the most appropriate TSR measure. The peer group for the performance condition is reviewed each year 
and amended as appropriate.

The relative TSR position determines the performance multiplier. This will be applied to the adjusted free cash flow vesting percentage. There will 
be no multiplier until TSR performance exceeds median. Above median, the following table will apply (with linear interpolation between points):

Median
Percentage outperformance of the peer group median equivalent to 65th percentile
Percentage outperformance of the peer group median equivalent to 80th percentile

Multiplier
No increase
1.5 times
2.0 times

In order to determine the percentages for the equivalent outperformance levels above median, the Remuneration Committee seeks independent 
external advice.

Combined vesting matrix
The combination of the two performance measures gives a combined vesting matrix as follows (with linear interpolation between points):

Adjusted free cash flow measure 
Below threshold
Threshold
Target
Maximum

Up to 
Median
0%
50%
100%
125%

65th percentile 
equivalent
0%
75%
150%
187.5%

TSR outperformance

80th percentile 
equivalent
0%
100%
200%
250%

The combined vesting percentages are applied to the target number of shares granted.

Outstanding awards
For the awards made in the 2013 and 2014 financial years (vesting in July 2015 and June 2016 respectively) the award structure is as set out 
above, except that the maximum vesting percentage for cumulative adjusted free cash flow was 150% leading to an overall maximum of 300% 
of target award.

Remuneration policy for other employees
While our remuneration policy follows the same fundamental principles across the Group, packages offered to employees reflect differences 
in market practice in the different countries, role and seniority.

For example, the remuneration package elements for our executive directors are essentially the same as for the other Executive Committee 
members, with some small differences, for example higher levels of share awards. The remuneration for the next level of management, our senior 
leadership team, again follows the same principles but with differences such as local and individual performance aspects in the annual bonus targets 
and performance share awards. They also receive lower levels of share awards which are partly delivered in restricted shares.

Vodafone Group Plc 

Annual Report 2014

74

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

75

Estimates of total future potential remuneration from 2015 pay packages
The tables below provide estimates of the potential future remuneration for each of the executive directors based on the remuneration opportunity 
granted in the 2015 financial year. Potential outcomes based on different performance scenarios are provided for each executive director.

The assumptions underlying each scenario are described below.

Fixed

Consists of base salary, benefits and pension.
Base salary is at 1 July 2014.
Benefits are valued using the figures in the total remuneration for the 2014 financial year table on page 78 (of the 2014 report) 
and on a similar basis for Nick Read (promoted to the Board on 1 April 2014).
Pensions are valued by applying cash allowance rate of 30% of base salary at 1 July 2014.

On target

Maximum

All scenarios

Pension
(£’000)
345
203
180

Base
(£’000)
1,150
675
600

Benefits
(£’000)
38
Chief Executive 
23
Chief Financial Officer
Chief Technology Officer
21
Based on what a director would receive if performance was in line with plan.
The target award opportunity for the annual bonus (‘GSTIP’) is 100% of base salary.
The target award opportunity for the long-term incentive (‘GLTI’) is 237.5% of base salary for the Chief Executive and 210% for 
others. We assumed that TSR performance was at median. 
Two times the target award opportunity is payable under the annual bonus (‘GSTIP’).
The maximum levels of performance for the long-term incentive (‘GLTI’) are 250% of target award opportunity. We assumed 
that TSR performance was at or above the 80th percentile equivalent.
Each executive is assumed to co-invest the maximum allowed under the long-term incentive (‘GLTI’), 100% of salary, and the 
long-term incentive (‘GLTI’) award reflects this.
Long-term incentives consist of share awards only which are measured at face value i.e. no assumption for increase in share 
price or cash dividend equivalents payable.

Total fixed
(£’000)
1,533
901
801

Vittorio Colao, Chief Executive 

£’000

Nick Read, Chief Financial Officer (appointed 1 April 2014)

£’000

12,000

10,000

8,000

6,000

4,000

2,000

£5,414

51%

28%

21%

14%

£1,533

£10,661

64%

22%

Maximum

12,000

10,000

8,000

6,000

4,000

2,000

£901

£2,994

47%

30%

23%

16%

£5,795

61%

23%

Maximum

0
¢ Salary and benefits ¢ Annual bonus ¢ Long-term incentive

On target

Fixed

0
¢ Salary and benefits ¢ Annual bonus ¢ Long-term incentive

On target

Fixed

Stephen Pusey, Chief Technology Officer

£’000

12,000

10,000

8,000

6,000

4,000

2,000

£801

£2,661

23%

47%

30%

0
¢ Salary and benefits ¢ Annual bonus ¢ Long-term incentive

On target

Fixed

61%

16%

£5,151

23%

Maximum

Recruitment remuneration
Our approach to recruitment remuneration is to pay no more than is necessary and appropriate to attract the right talent to the role. 

The remuneration policy table (pages 72 and 73) sets out the various components which would be considered for inclusion in the remuneration 
package for the appointment of an executive director. Any new director’s remuneration package would include the same elements, and be subject 
to the same constraints, as those of the existing directors performing similar roles. This means a potential maximum bonus opportunity of 200% 
of base salary and long-term incentive maximum face value of opportunity at award of 594% of base salary.

When considering the remuneration arrangements of individuals recruited from external roles to the Board, we will take into account the 
remuneration package of that individual in their prior role. We only provide additional compensation to individuals for awards foregone. If necessary 
we will seek to replicate, as far as practicable, the level and timing of such remuneration, taking into account also any remaining performance 
requirements applying to it. This will be achieved by granting awards of cash or shares that vest over a timeframe similar to those forfeited and 
if appropriate based on performance conditions. A commensurate reduction in quantum will be applied where it is determined that the new awards 
are either not subject to performance conditions or subject to performance conditions that are not as stretching as those of the awards forfeited.

 
Vodafone Group Plc 
Annual Report 2014

76

Directors’ remuneration (continued)

Remuneration policy (continued)

Service contracts of executive directors
After an initial term of up to two years executive directors’ contracts have rolling terms and are terminable on no more than 12 months’ notice.

The key elements of the service contract for executives relate to remuneration, payments on loss of office (see below), and restrictions during active 
employment (and for 12 months thereafter). These restrictions include non-competition, non-solicitation of customers and employees etc.

Additionally, all of the Company’s share plans contain provisions relating to a change of control. Outstanding awards and options would normally 
vest and become exercisable on a change of control to the extent that any performance condition has been satisfied and pro-rated to reflect the 
acceleration of vesting.

Payments for departing executives
In the table below we summarise the key elements of our policy on payment for loss of office. We will of course, always comply both with the 
relevant plan rules and local employment legislation.

Provision 

Notice period and 
compensation for  
loss of office in 
service contracts

Treatment of annual bonus 
(‘GSTIP’) on termination 
under plan rules

Treatment of unvested 
long-term incentive awards 
(‘GLTI’) and co-investment 
awards on termination 
under plan rules

Policy
 a 12 months’ notice from the Company to the executive director.

 a Up to 12 months’ base salary (in line with the notice period). Notice period payments will either be made as normal 

(if the executive continues to work during the notice period or is on gardening leave) or they will be made 
as monthly payments in lieu of notice (subject to mitigation if alternative employment is obtained).

 a The annual bonus will be pro-rated for the period of service during the financial year and will reflect the extent 

to which Company performance has been achieved.

 a The Remuneration Committee has discretion to reduce the entitlement to an annual bonus to reflect the 

individual’s performance and the circumstances of the termination.

 a An executive director’s award will vest in accordance with the terms of the plan and satisfaction of performance 
conditions measured at the normal completion of the performance period, with the award pro-rated for the 
proportion of the vesting period that had elapsed at the date of cessation of employment.

 a The Remuneration Committee has discretion to vary the level of vesting as deemed appropriate, and in particular 

to determine that awards should not vest in the case of a ‘bad leaver’ which may include, at their absolute 
discretion, departure in case of poor performance, departure without the agreement of the Board, or detrimental 
competitive activity.

Pension and benefits

 a Generally pension and benefit provisions will continue to apply until the termination date.

 a Where appropriate other benefits may be receivable, such as (but not limited to) payments in lieu of accrued holiday 

and legal fees or tax advice costs in relation to the termination.

 a Benefits of relative small value may continue after termination where appropriate, such as (but not limited to) 

mobile phone provision.

In exceptional circumstances, an arrangement may be established specifically to facilitate the exit of a particular individual albeit that any such 
arrangement would be made within the context of minimising the cost to the Group. We will only take such a course of action in exceptional 
circumstances and where it is considered to be in the best interests of shareholders.

Chairman and non-executive directors’ remuneration
Our policy is for the Chairman to review the remuneration of non-executive directors annually following consultation with the Remuneration 
Committee Chairman. Fees for the Chairman are set by the Remuneration Committee.

Element
Fees

Policy
 a We aim to pay competitively for the role including consideration of the time commitment required. We benchmark 
the fees against an appropriate external comparator group. We pay fees to our Chairman and Senior Independent 
Director that include fees for chairmanship of any committees. We pay a fee to each of our other non-executive 
directors and they receive an additional fee if they chair a committee. Non-executive fee levels are set within the 
maximum level as approved by shareholders as part of our articles of association.

Allowances

 a An allowance is payable each time a non-Europe-based non-executive director is required to travel to attend Board 

Incentives

Benefits

and committee meetings to reflect the additional time commitment involved.

 a Non-executive directors do not participate in any incentive plans. 
 a Non-executive directors do not participate in any benefit plans. The Company does not provide any contribution 
to their pension arrangements. The Chairman is entitled to the use of a car and a driver whenever and wherever 
he is providing his services to or representing the Company. We have been advised that for non-executive directors, 
certain travel and accommodation expenses in relation to attending Board meetings should be treated as a taxable 
benefit therefore we also cover the tax liability for these expenses.

Non-executive director service contracts
Non-executive directors are engaged on letters of appointment that set out their duties and responsibilities. The appointment of non-executive 
directors may be terminated without compensation. Non-executive directors are generally not expected to serve for a period exceeding nine years. 
For further information refer to the “Nomination and Governance Committee” section of the annual report (page 59).

Vodafone Group Plc 

Annual Report 2014

76

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

77

Annual report on remuneration

Remuneration Committee
In this section we give details of the composition of the Remuneration Committee and activities undertaken over the 2014 financial year. 
The Committee is comprised to exercise independent judgement and consists only of the following independent non-executive directors:

Chairman: Luc Vandevelde 
Committee members: Renee James; Samuel Jonah; Philip Yea
The Committee regularly consults with Vittorio Colao, the Chief Executive, and Ronald Schellekens, the Group HR Director, on various matters 
relating to the appropriateness of awards for executive directors and senior executives, though they are not present when their own compensation 
is discussed. In addition, Adrian Jackson, the Group Reward and Policy Director, provides a perspective on information provided to the Committee, 
and requests information and analyses from external advisors as required. Rosemary Martin, the Group General Counsel and Company Secretary, 
advises the Committee on corporate governance guidelines and acts as secretary to the Committee.

External advisors
The Remuneration Committee seeks and considers advice from independent remuneration advisors where appropriate. The two appointed 
advisors were selected through a thorough process led by the Chairman of the Remuneration Committee and were appointed by the Committee. 
The Chairman of the Remuneration Committee has direct access to the advisors as and when required, and the Committee determines the 
protocols by which the advisors interact with management in support of the Committee. The advice and recommendations of the external 
advisors are used as a guide, but do not serve as a substitute for thorough consideration of the issues by each Committee member. Advisors attend 
Committee meetings occasionally, as and when required by the Committee.

Pricewaterhouse Coopers LLP (‘PwC’) and Towers Watson are both members of the Remuneration Consultants’ Group and, as such, voluntarily 
operate under the Remuneration Consultants’ Group Code of Conduct in relation to executive remuneration consulting in the UK. This is based upon 
principles of transparency, integrity, objectivity, competence, due care and confidentiality by executive remuneration consultants. PwC and Towers 
Watson have confirmed that they adhered to that Code of Conduct throughout the year for all remuneration services provided to Vodafone and 
therefore the Committee are satisfied that they are independent and objective. The Remuneration Consultants’ Group Code of Conduct is available 
at remunerationconsultantsgroup.com.

Advisor
Pricewaterhouse 
Coopers LLP (‘PwC’)
Towers Watson 

Appointed by 
Remuneration 
Committee in 2007
Remuneration 
Committee in 2007

Services provided to the Committee
Advice on market practice; Governance; 
Performance analysis; Plan design 
Advice on market practice; Governance; Provide 
market data on executive and non-executive 
reward; Reward consultancy; Performance analysis

Note:
1  Fees are determined on a time spent basis

£25

Fees for services 
provided to the 
Committee (’000)1 Other services provided to the Company
£63

International mobility; Finance; 
Technology; Tax; Operations; Compliance
Pension and benefit administration; 
Reward consultancy

PwC have been appointed as our auditors from April 2014 and therefore no longer advise the Remuneration Committee. Towers Watson continue 
to act as independent remuneration advisors.

Philip Yea sat on an advisory board for PwC until 14th January 2014. In light of PwC’s role as advisor to the Remuneration Committee 
on remuneration matters up until April 2014, the Remuneration Committee considered his position and determined that there was no conflict 
or potential conflict arising.

2013 AGM
The 2013 remuneration report received a 96.36% vote in favour of a total of 31,950,649,494 votes cast (3.64% votes against and 436,513,724 votes 
were withheld).

Meetings
The Remuneration Committee had six formal meetings during the year. Outside these meetings there are frequent discussions usually by 
conference call. The principal agenda items at the formal meetings were as follows:

Meeting 
May 2013

July 2013
September 2013
November 2013

Agenda items
 a 2013 annual bonus achievement and 2014 targets and ranges.
 a 2011 long-term incentive award vesting and 2014 targets and ranges.
 a 2014 long-term incentive awards.
 a Impact of the Verizon Wireless transaction on reward arrangements.
 a 2015 reward strategy.
 a 2014 long-term incentive awards, share ownership levels, accounting 

costs and dilution levels.

 a Reduction of maximum leverage on future long-term incentive 

awards from 300% to 250% of target.

 a Reduction of pension levels from November 2015 from 30% to 24% 

of base salary.

January 2014

March 2014

 a 2015 annual bonus framework.
 a Non-executive director fee levels.
 a 2015 reward packages for the Executive Committee and 

Chairman’s fees.
 a Risk assessment.

 a 2013 directors’ remuneration report. 
 a Review of the effectiveness of the Committee.
 a Large local market CEO remuneration.

 a Impact of the Verizon transaction and Project 

Spring on incentives. 
 a New share plan rules.
 a New remuneration reporting regulations.
 a Remuneration package for Nick Read and 
departure arrangements for Andy Halford.

 a Feedback from shareholder consultation.
 a Committee advisors for 2015.
 a 2014 directors’ remuneration report. 
 a 2015 long-term incentive awards.
 a Committee’s effectiveness and terms of reference.

Vodafone Group Plc 
Annual Report 2014

78

Directors’ remuneration (continued)

Annual report on remuneration (continued)

2014 remuneration
In this section we summarise the pay packages awarded to our executive directors for performance in the 2014 financial year versus 2013. 
Specifically we have provided a table that shows all remuneration that was earned by each individual during the year and computed a single total 
remuneration figure for the year. The value of the annual bonus (‘GSTIP’) was earned during the year but will be paid out in cash in the following year 
and the value of the long-term incentive (‘GLTI’) shows the share awards which will vest in June 2014 as a result of the performance through the 
three year period ended at the completion of our financial year on 31 March 2014.

The Remuneration Committee reviews all incentive awards prior to payment and has full discretion to reduce awards if it believes this is appropriate. 
The decision need not be on objective grounds. It should be noted that the Remuneration Committee did not exercise discretion in determining the 
annual bonus (‘GSTIP’) payout for this year or in deciding the final vesting level of the long-term incentive awards (‘GLTI’). 

Total remuneration for the 2014 financial year  (audited)

Salary/fees
Taxable benefits2
Annual bonus: GSTIP (see below for further detail)
Total long-term incentive3: 

GLTI vesting during the year4 
Cash in lieu of GLTI dividends5

Cash in lieu of pension
Total

Vittorio Colao

Andy Halford1

Stephen Pusey

2014 
£’000
1,110
38
982
6,464
5,630
834
333
8,927

2013 
£’000
1,110
39
731
8,886
7,573
1,313
333
11,099

2014 
£’000
700
47
620
2,424
2,111
313
210
4,001

2013 
£’000
700
45
461
5,164
4,401
763
210
6,580

2014 
£’000
575
21
509
2,164
1,885
279
173
3,442

2013 
£’000
575
21
379
2,842
2,422
420
173
3,990

Notes:
1  Andy Halford retired on 31 March 2014.
2  Taxable benefits include amounts in respect of:  – Private healthcare (2014: £1,734; 2013: £1,500); 

– Cash car allowance £19,200 p.a.; 
– Travel (2014: Vittorio Colao £17,155; Andy Halford £13,848; 2013 (restated): Vittorio Colao £17,921; Andy Halford £24,626; and Stephen Pusey £408); and 
– Payment in lieu of holiday at retirement (2014: Andy Halford £11,936). 

3  Excludes shares acquired under Vodafone’s Share Incentive Plan (‘SIP’). Andy Halford is the only director who participated and the annual value of the matching shares is £1,500.
4  The value shown in the 2013 column is the award which vested on 28 June 2013 and is valued using the execution share price on 28 June 2013 of 188.03 pence. Please note that the values disclosed in this table in 2013 are 
slightly different as the value was based on a share price at 31 March 2013 of 186.60 pence. The value shown in the 2014 column is the award which vests on 28 June 2014 and is valued using an average of the closing share 
price over the last quarter of the 2014 financial year of 234.23 pence. More details are included below.

5  Participants also receive a cash award, equivalent in value to the dividends that would have been paid during the vesting period on any shares that vest. The cash in lieu of dividend value shown in 2013 relates to the award 

which vested on 28 June 2013, and the value for 2014 relates to the award which vests on 28 June 2014.

2014 annual bonus (‘GSTIP’) payout (audited)
In the table below we disclose our achievement against each of the performance measures and targets in our annual bonus (‘GSTIP’) and the 
resulting total annual bonus payout level for the year ended 31 March 2014 of 88.5%. This is applied to the target bonus level of 100% of base salary 
for each executive.

Performance measure
Service revenue
EBITDA

Payout at  
target  
performance 
100%
25%
25%

Payout at  
maximum 
performance 
200%
50%
50%

Adjusted free cash flow
Competitive performance assessment

25%
25%

50%
50%

Actual 
payout
%
15.6%
12.4%

45.1%
15.4%

Target 
performance  
level
£bn
39.4
12.7

Actual 
performance
level1
£bn
Commentary
38.7
Below target performance in Europe
12.3 Below target performance in Europe partially 
offset by AMAP
Strong performance in AMAP
Consolidated performance below target 
although the number of markets where net 
promoter score (‘NPS’) ranks #1 increased

4.7
4.2
Compilation of 
market-by-market 
assessment

Total annual bonus payout level

100%

200%

88.5%

Note:
1  These figures are adjusted to include the removal of the impact of M&A, foreign exchange movements and any changes in accounting treatment. 

2015 annual bonus (‘GSTIP’) amounts
Vittorio Colao
Andy Halford
Stephen Pusey

Base salary
1,110,000
700,000
575,000

Target bonus
% of base salary
100%
100%
100%

2014 payout
% of target
88.5%
88.5%
88.5%

Actual payment 
(‘000)
£982
£620
£509

Vodafone Group Plc 

Annual Report 2014

78

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

79

Long-term incentive (‘GLTI’) award vesting in June 2014 (audited)
The 2012 long-term incentive (‘GLTI’) awards which were made in June 2011 will partially vest in June 2014. The performance conditions for the 
three year period ending in the 2014 financial year are as follows:

Adjusted free cash flow measure 
Below threshold
Threshold
Target
Maximum

£bn
<16.7
16.7
19.2
21.7

0%
(Up to median)
0%
50%
100%
200%

4.5%
(65th percentile equivalent)
0%
75%
150%
300%

TSR outperformance

9%
(80th percentile equivalent)
0%
100%
200%
400%

TSR peer group
BT Group
Deutsche Telekom
Orange 
Emerging market composite (consists of the average 
TSR performance of Bharti, MTN and Turkcell)

Telecom Italia
Telefónica

Adjusted free cash flow for the three-year period ended on 31 March 
2014 was £17.9 billion which compares with a threshold of £16.7 billion 
and a target of £19.2 billion. 

The chart to the right shows that our TSR performance against our peer 
group for the same period resulted in an outperformance of the median 
by 22.3% a year. 

Using the combined payout matrix above, this performance resulted 
in a payout of 148.8% of target (37.2% of the maximum).

The combined vesting percentages are applied to the target number 
of shares granted as shown below.

2012 GLTI award TSR performance (growth in the value of 
a hypothetical US$100 holding over the performance period, 
six month averaging)

180

160

140

120

100

80

60

103

101

100

99

107
96

87

114

92

80

111

100

83

165

115

88

129

100

79

03/11

09/11

03/12

09/12

03/13

09/13

03/14

Vodafone Group

Median of peer group

Outperformance of median of 9% p.a.

2012 GLTI performance share awards vesting in June 2014
Vittorio Colao
Andy Halford
Stephen Pusey

Maximum  
number  
of shares
6,461,396
2,643,290
2,162,990

Target  
number  
of shares
1,615,349
660,822
540,747

Adjusted free cash 
flow performance 
payout 
% of target 
74.4%
74.4%
74.4%

TSR multiplier
2 times
2 times
2 times

Overall vesting
% of target1
148.8%
136.4%
148.8%

Number of  
shares vesting
2,403,638
901,361
804,632

Value of
shares vesting
(‘000)2
£5,630
£2,111
£1,885

Notes:
1  Andy Halford retired on 31 March 2014. His award has been prorated for the 33 months he served during the 36 month vesting period.
2  Valued using an average of the closing share prices over the last quarter of the 2014 financial year of 234.23 pence.

These shares will vest on 28 June 2014. The adjusted free cash flow performance is audited by Deloitte and approved by the Remuneration 
Committee. The performance assessment in respect of the TSR outperformance of the peer group median is undertaken by Towers Watson. 
Dividend equivalents will also be paid in cash after the vesting date as shown on page 78. Details of how the plan works can be found 
on pages 72 to 74.

Long-term incentive (‘GLTI’) awarded during the year (audited)
The 2014 long-term incentive awards made in July 2013 under the Global Long-Term Incentive Plan (‘GLTI’) were made in line with the 2014 policy 
as disclosed in our 2013 remuneration report. The performance conditions are a combination of adjusted free cash flow and TSR performance 
as follows:

Adjusted free cash flow measure 
Below threshold
Threshold
Target
Maximum

£bn
<12.4
12.4
14.4
16.4

0%
(Up to median)
0%
50%
100%
150%

4.5%
(65th percentile equivalent)
0%
75%
150%
225%

TSR outperformance

9%
(80th percentile equivalent)
0%
100%
200%
300%

TSR peer group
AT&T
BT Group
Deutsche Telekom
Emerging market composite (consists of the average 
TSR performance of Bharti, MTN and Turkcell)

Orange
Telecom Italia
Telefónica

The combined vesting percentages are applied to the target number of shares granted.

In order to participate fully in this award, executives had to co-invest personal shares worth 100% of salary. The resulting awards to executive 
directors were as follows:

2014 GLTI performance share awards made in July 2013

Vittorio Colao

Andy Halford

Stephen Pusey

Number of shares awarded

Face value of shares awarded1

Target  
vesting level
(1/3rd of max)

Maximum  
vesting level

Target  
vesting level

Maximum  
vesting level

Proportion of 
maximum award 
vesting at minimum 
performance

Performance  
period end

1,395,123

4,185,370

£2,636,249

£7,908,748

1/6th 31 Mar 2016

772,981

2,318,945

£1,469,998

£4,409,998

1/6th 31 Mar 2016

634,948

1,904,846

£1,207,497

£3,622,495

1/6th 31 Mar 2016

Note:
1  Face value calculated based on the share prices at the dates of grant of 180.2 pence and 202.5 pence

Dividend equivalents on the shares that vest are paid in cash after the vesting date.

 
Vodafone Group Plc 
Annual Report 2014

80

Directors’ remuneration (continued)

Annual report on remuneration (continued)

All-employee share plans
The executive directors are also eligible to participate in the UK all-employee plans.

Summary of plans
Sharesave
The Vodafone Group 2008 Sharesave Plan is an HM Revenue & Customs (‘HMRC’) approved scheme open to all staff permanently employed by 
a Vodafone Company in the UK as of the eligibility date. Options under the plan are granted at up to a 20% discount to market value. Executive 
directors’ participation is included in the option table on page 81.
Share Incentive Plan
The Vodafone Share Incentive Plan (‘SIP’) is an HMRC approved plan open to all staff permanently employed by a Vodafone Company in the UK. 
Participants may contribute up to a maximum of £125 per month (or 5% of salary if less) which the trustee of the plan uses to buy shares on their 
behalf. An equivalent number of shares are purchased with contributions from the employing company. UK-based executive directors are eligible 
to participate.

Pensions (audited)
Vittorio Colao, Andy Halford and Stephen Pusey received a cash allowance of 30% of base salary in lieu of pension contributions during the 2014 
financial year. No executive directors accrued benefits under any defined contribution pension plans during the year.

The executive directors are provided benefits in the event of death in service. They also have an entitlement under a long-term disability plan from 
which two-thirds of base salary, up to a maximum benefit determined by the insurer, would be provided until normal retirement date (aged 60). 

Andy Halford retired on 31 March 2014 aged 55. Until 2010, he participated in a legacy defined benefit pension plan into which no additional 
contributions were payable in 2014. On 31 March 2010 he took the opportunity to take early retirement from this pension scheme due to the 
closure of the scheme (aged 51 years). In accordance with the scheme rules, his accrued pension at this date was reduced with an early retirement 
factor for four years to reflect the fact that his pension is being paid before age 55 and is therefore expected to be paid out for a longer period of time. 
In addition, he exchanged part of his early retirement pension at 31 March 2010 for a tax-free cash lump sum of £118,660. The pension in payment 
at 31 March 2010 was £17,800 per year. The pension increased on 1 April 2011, 1 April 2012 and 1 April 2013 by 5%, in line with the scheme rules, 
to £20,605 per year from 1 April 2013.

Alignment to shareholder interests (audited)
All of our executive directors have shareholdings in excess of their goals. Current levels of ownership by the executive directors, and the date 
by which the goal should be or should have been achieved, are shown below. The values are calculated using an average share price over the six 
months to 31 March 2014 of 229.32 pence. These values do not include the value of the shares that will vest in June 2014.

At 31 March 2014
Vittorio Colao
Andy Halford (ownership position at retirement 
on 31 March 2014)
Stephen Pusey

Note:
1  During the year the Verizon transaction and a share consolidation took place.

Goal as a %  
of salary
400%

300%
300%

Current %  
of salary held
1,875%

755%
630%

% of goal  
 achieved
469%

Number 
of shares1
9,077,302

Value of  
shareholding
(£m)
20.8

Date for goal 
to be achieved
July 2012

252%
210%

2,305,059
1,579,543

5.3
3.6

July 2010
June 2014

Collectively the Executive Committee including the executive directors own more than 22 million Vodafone shares, with a value of over £50 million.

Directors’ interests in the shares of the Company (audited)
A summary of interests in shares and scheme interests of the directors who served during the year is given below. More details of the performance 
shares and options follows.

At 31 March 2014
Executive directors
Vittorio Colao
Andy Halford (position at retirement on 31 March 2014)
Stephen Pusey
Total

Total number  
of interests 
in shares1

24,251,716
8,561,152
7,719,776
40,532,644

Share plans

Shares options

Unvested GLTI Shares  
(with  
performance 
conditions)

Share Incentive Plan 
(without  
performance 
conditions)

SAYE  
(unvested without 
performance 
conditions)

15,157,846
6,249,860
6,140,233
27,547,939

–
17,014
–
17,014

16,568
6,233
–
22,801

Note:
1 

Includes shares in the share incentive plan (SIP), interests of connected persons, unvested share awards and share options. During the year the Verizon transaction and a share consolidation took place.

.

Vodafone Group Plc 

Annual Report 2014

80

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

81

At 31 March 2014

Non-executive directors
Valerie Gooding
Renee James
Alan Jebson
Samuel Jonah
Gerard Kleisterlee
Omid Kordestani
Nick Land
Anne Lauvergeon
Luc Vandevelde
Anthony Watson
Philip Yea

Total number  
of interests 
in shares1

4,038 
27,272 
44,912
30,190 
59,755 
– 
32,090 
17,151 
54,880 
62,727 
33,408 

Note:
1  During the year the Verizon transaction and a share consolidation took place.

During the period from 1 April 2014 to 20 May 2014, the directors’ total number of interests in shares did not change.

Performance shares
The maximum number of outstanding shares that have been awarded to directors under the long-term incentive (‘GLTI’) plan are currently 
as follows:

GLTI performance share awards

Vittorio Colao

Andy Halford

Stephen Pusey

2012 award
Awarded: June 2011
Performance period ending: March 2014
Vesting date: June 2014
Share price at grant: 163.2 pence

2013 award
Awarded: July 2012
Performance period ending: March 2015
Vesting date: July 2015
Share price at grant: 179.4 pence

2014 award
Awarded: June 2013 and September 20131
Performance period ending: March 2016
Vesting date: June 2016
Share price at grant: 180.2 pence and 202.5 pence

6,461,396

2,643,290

2,162,990

4,511,080

1,287,625

2,072,397

4,185,370

2,318,945

1,904,846

Note:
1  Due to a close period, executive directors were not able to make co-investment commitments at the time of the main award in June 2013 and therefore part of the award was made in September 2013. 

For details of the performance conditions please see page 74.

Share options
No share options have been granted to directors during the year. The following information summarises the executive directors’ options under the 
Vodafone Group 2008 Sharesave Plan (‘SAYE’) and the Vodafone Group Incentive Plan (‘GIP’). HMRC approved awards may be made under both 
of the schemes mentioned. No other directors have options under any schemes.

Options under the Vodafone Group 2008 Sharesave Plan were granted at a discount of 20% to the market value of the shares at the time of the 
grant. No other options may be granted at a discount.

At  
1 April 2013  
or date of 
appointment

Number 
of shares

Options  
granted  
during the  
2014 financial 
year

Number  
of shares

Options  
exercised  
during the  
2014 financial  
year

Options  
lapsed  
during the  
2014 financial 
year

Options  
held at  
31 March 2014

Number  
of shares

Number  
of shares

Number 
of shares

Grant date

Option  
price

Pence1

Date from  
which 
exercisable

Market  
price on  
exercise

Expiry date

Pence

Gain on exercise

Vittorio Colao
GIP2
SAYE
Total

Andy Halford
GIP2
SAYE 
Total

Stephen Pusey
GIP3
GIP2
Total

Jul 2007 3,003,575
16,568
Jul 2009
3,020,143

(3,003,575)
–
–
–
– (3,003,575)

Jul 2007 2,295,589
6,233
Jul 2012
2,301,822

–

(2,295,589)
–
 – (2,295,589)

Sep 2006 1,034,259
947,556
Jul 2007
1,981,815

–
–
–

(1,034,259)
(947,556)
(1,981,815)

–
–
–

–
–
–

–
–
–

– 167.80

Jul 2010 Jul 2017
93.85 Sep 2014 Feb 2015

16,568
16,568

213.16 £1,362,503

–

– 167.80

Jul 2010 Jul 2017
6,233 144.37 Sep 2015 Feb 2016
6,233

213.16 £1,041,392

–

– 113.75 Sep 2009 Aug 2016
Jul 2010 Jul 2017
– 167.80
–

212.80 £1,024,417
£604,888
231.64

Notes:
1  The closing trade share price on 31 March 2014 was 220.25 pence. The highest trade share price during the year was 252.3 pence and the lowest price was 180.23 pence.
2  The performance condition on the options granted in July 2007 was a three year cumulative growth in adjusted earnings per share. The options vested at 100% in July 2010.
3  The performance condition on the options granted in September 2006 was a three year cumulative growth in adjusted earnings per share. The options vested at 100% in September 2009.

Vodafone Group Plc 
Annual Report 2014

82

Directors’ remuneration (continued)

Annual report on remuneration (continued)

Loss of office payments (audited)
Andy Halford retired on 31 March 2014. As per his contract Andy had a 12 month notice period which commenced on 1 October 2013. He worked 
six months of his notice period – until the end of the financial year. We will be making payments in lieu of notice each month for the remainder 
of Andy’s notice period (1 April 2014–30 September 2014). The total of these payments will be a maximum of £350,000 (six months’ salary) subject 
to mitigation if Andy were to start a new executive role at another organisation.

Andy has worked for the full 2014 financial year and so he will receive his annual bonus payment in June 2014 (as detailed on page 78).

The 2012, 2013 and 2014 GLTI awards (made in June 2011, July 2012, June 2013 and September 2013) will be pro-rated on a time worked basis. 
These awards will vest, subject to performance, at their normal vesting date, in accordance with the good leaver provisions in our share plan rules. 
The 2013 and 2014 GLTI awards will lapse if Andy starts a new executive role at another organisation.

Andy will receive no further benefits aside from the provision of a SIM card for his personal use at the Company’s expense for a period of three years 
commencing 1 April 2014.

Payments to past directors (audited)
During the 2014 financial year, no payments were made, or benefits given, to past directors with value of greater than our de minimis threshold 
(£5,000 p.a.).

Fees retained for external non-executive directorships
Executive directors may hold positions in other companies as non-executive directors and retain the fees. Andy Halford is a non-executive director 
of Marks and Spencer Group plc and in accordance with Group policy he retained fees for the year of £81,250.

Assessing pay and performance
In the table below we summarise the Chief Executive’s single figure remuneration over the past five years, as well as how our variable pay plans have 
paid out in relation to the maximum opportunity. This can be compared with the historic TSR performance over the same period. The chart below 
shows the performance of the Company relative to the STOXX Europe 600 Index over a five year period. The STOXX Europe 600 Index was selected 
as this is a broad-based index that includes many of our closest competitors. It should be noted that the payout from the long-term incentive plan 
is based on the TSR performance shown in the chart on page 79 and not this chart.

Five year historical TSR performance (growth in the value of 
a hypothetical €100 holding over five years) 

300

250

200

150

100

50

0

155

137

100

170

168

190

167

267

227

215

193

03/09

03/10

03/11

03/12

03/13

03/14

Vodafone Group

STOXX Europe 600 Index

Financial year remuneration for Chief Executive (Vittorio Colao)
Single figure of total remuneration £’000
Annual variable element (actual award versus maximum opportunity)
Long-term incentive (vesting versus maximum opportunity)

20101
3,350
64%
25%

2011
7,022
62%
31%

2012
15,767
47%
100%

2013
11,099
33%
57%

2014
8,927
44%
37%

Note:
1  The single figure reflects share awards which were granted in 2006 and 2007, prior to his appointment to Chief Executive in 2008.

Change in the Chief Executive’s remuneration
In the table below we show the percentage change in the Chief Executive’s remuneration (salary, taxable benefits and annual bonus payment) 
between the 2013 and 2014 financial years compared to the average for other Vodafone Group employees who are measured on comparable 
business objectives and who have been employed in the UK since 2013 (per capita). Vodafone has employees based all around the world and some 
of these individuals work in countries with very high inflation therefore a comparison to Vodafone’s UK based Group employees is more appropriate 
than to all employees.

Item
Base salary
Taxable benefits 
Annual bonus

Chief Executive: Vittorio Colao
0%
-2.6%
34.3%

Percentage change from 2013 to 2014

Other Vodafone Group employees  
employed in the UK
3.7%
1.5%
53.3%

 
Vodafone Group Plc 

Annual Report 2014

82

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

83

Relative spend on pay
The chart below shows both the dividends distributed in the year and the total cost of remuneration in the Group.

Relative importance of spend on pay

£m

50,000

40,000

30,000

20,000

10,000

0

40,566

4,801

2013

2014

Distributed by way of dividends

3,620

3,875

2013
Overall expenditure on 
remuneration for all employees

2014

For more details on dividends and expenditure on remuneration for all employees, please see pages 124 and 152 respectively.

2014 remuneration for the Chairman and non-executive directors

Chairman

Gerard Kleisterlee

Senior Independent Director

Luc Vandevelde
Non-executive directors

Valerie Gooding (appointed 1 February 2014)
Renee James2
Alan Jebson2
Samuel Jonah2
Omid Kordestani2
Nick Land
Anne Lauvergeon
Anthony Watson
Philip Yea

Former non-executive directors

Sir John Buchanan (retired 24 July 2012)

Total

Salary/fees

2013 
£’000

2014 
£’000

Benefits1

2013 
£’000

2014 
£’000

600

160

19
139
151
151
151
140
115
115
115

600

154

–
151
151
157
10
140
115
115
115

58

11

–
5
40
9
33
1
5
1
–

–
1,856

58
1,766

–
163

2014 
£’000

658

171

19
144
191
160
184
141
120
116
115

Total

2013 
£’000

706

176

–
163
257
258
10
140
124
115
115

–
2,019

58
2,122

106

22

–
12
106
101
–
–
9
–
–

–
356

Notes:
1  We have been advised that for non-executive directors, certain travel and accommodation expenses in relation to attending Board meetings should be treated as a taxable benefit. The table above includes these travel 

expenses and the corresponding tax contribution (restated for 2013). 

2  Salary/fees include an additional allowance of £6,000 per meeting for directors based outside of Europe.

Vodafone Group Plc 
Annual Report 2014

84

Directors’ remuneration (continued)

Annual report on remuneration (continued)

2015 remuneration
Subject to shareholder approval at the 2014 AGM, we intend to implement the remuneration policy as set out on pages 71 to 76.

For the 2015 financial year the details are as follows:

2015 base salaries
The Remuneration Committee considered business performance, salary increases for other UK employees and external market information and 
decided to increase the annual base salaries of the Chief Executive (Vittorio Colao) and the Chief Technology Officer (Stephen Pusey) by 3.6% 
and 4.3% respectively from 1 July 2014. The last salary increase that was received by these individuals was three years ago in July 2011. The average 
salary increase for Executive Committee members will be 1.7%; this compares to the salary increase budget in the UK of 2%.

The annual salaries for 2015 (effective 1 July 2014) are as follows:

 a Chief Executive: Vittorio Colao £1,150,000;

 a Chief Financial Officer: Nick Read (from 1 April 2014) £675,000; and

 a Chief Technology Officer: Stephen Pusey £600,000.

2015 annual bonus (‘GSTIP’)
The performance measures and weightings for 2015 are as follows:

 a Service revenue (25%);

 a EBITDA (25%);

 a adjusted free cash flow (25%); and

 a competitive performance assessment (25%). This is an assessment encompassing both net promoter score (‘NPS’) and market share against the 

competitors in each of our markets.

Annual bonus targets are commercially sensitive and therefore will be disclosed in the 2015 remuneration report following the completion of the 
financial year.

Long-term incentive (‘GLTI’) awards for 2015
As described in our policy on pages 72 to 74 the performance conditions are a combination of adjusted free cash flow and TSR performance. 
The details for the 2015 award will be as follows (with linear interpolation between points):

Adjusted free cash flow measure 
Below threshold
Threshold
Target
Maximum

£bn1
<3.4
3.4
5.1
6.8

0%
(Up to median)
0%
50%
100%
125%

5% 
(65th percentile equivalent)
0%
75%
150%
187.5%

TSR out performance

10%
(80th percentile equivalent)
0%
100%
200%
250%

TSR peer group
Bharti
BT Group
Deutsche Telekom
MTN

Orange
Telecom Italia
Telefónica

Note:
1  When considered on a like-for-like basis with targets for previous years (e.g. excluding the impact of Project Spring) the adjusted cash flow target is £12.3 billion.

The combined vesting percentages are applied to the target number of shares granted.

We have made the following changes to the long-term incentive since the last award:

 a the maximum vesting level has reduced from three times to two and a half times the target vesting level;

 a a mandatory holding period has been introduced where 50% of the post-tax shares are released after vesting, a further 25% after the first 

anniversary of vesting, and the remaining 25% will be released after the second anniversary; and

 a AT&T has been removed from the peer group, Bharti and MTN have been added as stand alone comparators and the remaining emerging market 

proxy company (Turkcell) has also been removed.

Long-term incentive (‘GLTI’) awards vesting
As discussed elsewhere in the annual report, Project Spring involves significant organic investment over the next two years to enhance network 
and service leadership further. This investment will have a significant impact on adjusted Free Cash Flow (‘FCF’), which is the primary performance 
condition for the GLTI and we expect an initial drop in FCF that will then build again as the investment pays off over the longer term. The impact 
is predicted as follows:

Financial year of award
2013

2014

Performance period end
March 2015

March 2016

2015 onwards

March 2017 onwards

Impact
Targets for the 2013 and 2014 awards were set prior to the announcement of Project 
Spring therefore we will remove the impact on FCF when calculating the vesting 
results following the end of each performance period.
The 2015 awards (and all future years) will have the full impact of Project Spring 
included in the targets and no further adjustments will be necessary.

Vodafone Group Plc 

Annual Report 2014

84

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

85

2015 remuneration for the Chairman and non-executive directors
For the 2015 review, the fees for our Chairman and non-executives have been benchmarked against a comparator group of the FTSE 30 companies. 
Following the review there will be no increases to the fees of non-executive directors. The Chairman’s fees will be increased by 4.2% to £625,000 
from 1 July 2014.

Position/role
Chairman1
Senior Independent Director2
Non-executive director
Chairmanship of Audit and Risk Committee

Note:
1  The Chairman’s fee also includes the fee for the Chairmanship of the Nominations and Governance Committee.
2  The Senior Independent Director’s fees also include the fee for the Chairmanship of the Remuneration Committee.

Fee payable (£’000)  
From 1 April 2014
625
160
115
25

For 2015, the allowance payable each time a non-Europe-based non-executive director is required to travel to attend Board and committee 
meetings to reflect the additional time commitment involved is £6,000.

Further remuneration information
Dilution
All awards are made under plans that incorporate dilution limits as set out in the guidelines for share incentive schemes published by the Association 
of British Insurers. The current estimated dilution from subsisting executive awards is approximately 3.2% of the Company’s share capital at 31 March 
2014 (2.0% at 31 March 2013), whilst from all-employee share awards it is approximately 0.6% (0.3% at 31 March 2013). This gives a total dilution 
of 3.8% (2.3% at 31 March 2013).

Service contracts
The terms and conditions of appointment of our directors are available for inspection at the Company’s registered office during normal business 
hours and at the AGM (for 15 minutes prior to the meeting and during the meeting). The executive directors have notice periods in their service 
contracts of 12 months. The non-executive directors’ letters of appointment do not contain provision for notice periods or for compensation if their 
appointments are terminated.

The executive directors will be proposed for election or re-election at the 2014 AGM.

Luc Vandevelde
On behalf of the Board

20 May 2014

Vodafone Group Plc 
Annual Report 2014

86

Directors’ report

Directors’ report
The Directors of your Company present their report together with the 
consolidated financial statements for the year ended 31 March 2014.

This report has been prepared in accordance with requirements 
outlined within The Large and Medium-sized Companies and Groups 
(Accounts and Reports) Regulations 2008 and forms part of the 
management report as required under DTR4. Certain information 
that fulfils the requirements of the directors’ report can be found 
elsewhere in this document and is referred to below. This information 
is incorporated into this directors’ report by reference.

Responsibility statement
As required under the Disclosure and Transparency Rules a statement 
made by the Board regarding the preparation of the financial 
statements is set out on page 88. This statement also provides details 
regarding the disclosure of information to the Company’s auditors and 
management’s report on internal control over financial information.

Going concern
The going concern statement required by the Listing Rules and the 
Code is set out in the “Directors’ statement of responsibility” on page 89.

Strategic report
The strategic report is set out in pages 1 to 47 and is incorporated into 
this directors’ report by reference.

Directors and their interests
A full list of the individuals who were directors of the Company during 
the financial year ended 31 March 2014 is set out below.

Gerard Kleisterlee, Vittorio Colao, Andy Halford, Stephen Pusey, 
Valerie Gooding, Renee James, Alan Jebson, Samuel Jonah, Omid 
Kordestani, Nick Land, Anne Lauvergeon, Luc Vandevelde, Anthony 
Watson and Philip Yea.

Details of each director’s interests in the Company’s ordinary shares, 
options held over ordinary shares, interests in share options and long 
term incentive plans are set out in full on pages 69 to 85.

Dividends
Full details of the Company’s dividend policy and proposed final 
dividend payment for the year ended 31 March 2014, are set out 
on page 124.

Sustainability
Information about the Company’s approach to sustainability risks and 
opportunities is set out on pages 34 and 35. Also included on these 
pages are details of our greenhouse gas emissions.

Political donations
No political donations under the Companies Act 2006 have been made 
during the financial year. The Group policy is that no political donations 
be made or political expenditure incurred.

Financial risk management objectives and policies
Disclosures relating to financial risk management objectives and 
policies, including our policy for hedging are set out in note 23 to the 
consolidated financial statements.

Exposure to price, credit, liquidity and cash flow risks
Our disclosures relating to exposure to price risk, credit risk, liquidity 
risk and cash flow risk are outlined in note 23 to the consolidated 
financial statements.

Important events since the end of the financial year
Details of those important events affecting the Group which have 
occurred since the end of the financial year are set out in the strategic 
report and note 34 to the consolidated financial statements.

Future developments within the Group
The strategic report contains details of likely future developments 
within the Group.

Research and development
Details of the Group’s activities relating to research and development are 
contained in note 3 to the consolidated financial statements.

Directors’ conflicts of interest
Established within the Company is a procedure for managing and 
monitoring conflicts of interest for directors. Full details of this procedure 
is set out on page 56.

Branches
As the Group is a global business there are activities operated through 
many jurisdictions.

Directors’ indemnities
Details of qualifying third party indemnity provisions for the benefit 
of the Company’s directors can be found on page 57.

Corporate governance statement
Under Disclosure and Transparency Rule 7, a requirement exists for 
certain parts of the corporate governance statement to be outlined 
in the directors’ report. This information is laid out in the corporate 
governance statement, on pages 48 to 85.

Employee disclosures
Our disclosures relating to the employment of disabled persons, 
the number of women in senior management roles, employee 
engagement and policies are included in “Our people” on pages 36 
and 37.

By Order of the Board

Capital structure and rights attaching to shares
All information relating to the Company’s capital structure, rights 
attaching to shares, dividends, the policy to repurchase the 
Company’s own shares and other shareholder information is contained 
on pages 182 to 189 and incorporated into this directors’ report 
by reference.

Rosemary Martin
Company Secretary
20 May 2014

Contents

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

87

The “Consolidated financial statements” on pages 96 to 170 are presented on a statutory basis which, under IFRS 
accounting principles, includes the financial results of the Group’s joint ventures using the equity accounting basis. 
As detailed in “Financial highlights” on page 3, this differs from the management basis used in the discussion 
of our results in the strategic report, which includes the results of the Group’s joint ventures on a proportionate 
basis, which is how the business is managed and operated and performance reported to management. See note 2 
“Segmental analysis” to the consolidated financial statements for further information and reconciliations between 
the management and statutory basis.

Page
88 

90	

91	

96	

96 
96 

98 

100 

102 

 Directors’ statement 
of responsibility
	Audit	report	on	internal	control	
over	financial	reporting
	Audit	report	on	the	consolidated	
and	parent	company	
financial	statements
	Consolidated	financial	statements	
and	financial	commentary
 Consolidated income statement 
 Consolidated statement 
of comprehensive income
 Consolidated statement 
of financial position
 Consolidated statement of changes 
in equity 
 Consolidated statement of cash flows

Page
171	

171 
176	

177	

177 
178 
178 
179 
179 
179 
180 
180 

	Other	unaudited	
financial	information:
 Prior year operating results
	Company	balance	sheet	
of Vodafone	Group	Plc
	Notes	to	the	Company	
financial statements:
1.  Basis of preparation
2.  Fixed assets
3.  Debtors
4.  Other investments
5.  Creditors
6.  Share capital
7.  Share-based payments
8.  Reserves and reconciliation 
of movements in equity 
shareholders’ funds

9.  Equity dividends

180 
181  10.  Contingent liabilities

Page
104	

104 

109 
113 
114 
118 

119 
123 
124 
124 

	Notes	to	the	consolidated	
financial statements: 
1.  Basis of preparation
  Income statement
2.  Segmental analysis
3.  Operating (loss)/profit
4.  Impairment losses 
5.  Investment income and 

financing costs

6.  Taxation
7.  Discontinued operations
8.  Earnings per share
9.  Equity dividends

  Financial	position 

125  10.  Intangible assets
127  11.  Property, plant and equipment
129  12.  Investments in associates and 

joint ventures

132  13.  Other investments
133  14.  Inventory
134  15.  Trade and other receivables
135  16.  Trade and other payables
136  17.  Provisions
137  18.  Called up share capital
		Cash	flows

138  19.  Reconciliation of net cash flow from 

operating activities 
138  20.  Cash and cash equivalents
139  21.  Borrowings 
143  22.  Liquidity and capital resources
146  23.  Capital and financial risk 
management
		Employee	remuneration

151  24.  Directors and key management 

compensation

152  25.  Employees 
153  26.  Post employment benefits 
157  27.  Share-based payments 
  Additional	disclosures
159  28.  Acquisitions and disposals
163  29.  Commitments
164  30. Contingent liabilities
167  31.  Related party transactions
167  32.   Principal subsidiaries
170  33.  Subsidiaries exempt from audit
170  34.  Subsequent events

Reporting	our	financial	performance
We continue to review the format of our consolidated financial statements with the aim of making them clear and easier to follow. This year, 
in addition to continuing with the integrated financial review which combines commentary on certain items within the primary financial statements, 
we have changed the order and grouping of the notes to the financial statements to help with the flow of information and focus on areas that we feel 
are key to understanding our business. We have also placed accounting policies within the notes to the accounts to which they best relate. We hope 
this format makes it easier for you to navigate to the information that is important to you. 

 
 
	
	
 
Vodafone	Group	Plc 
Annual Report 2014

88

Directors’ statement of responsibility

The directors are responsible for preparing the financial statements in accordance with applicable law and 
regulations and keeping proper accounting records. Detailed below are statements made by the directors 
in relation to their responsibilities, disclosure of information to the Company’s auditors, going concern and 
management’s report on internal control over financial reporting.

Financial statements and accounting records
Company law of England and Wales requires the directors to prepare 
financial statements for each financial year which give a true and fair 
view of the state of affairs of the Company and of the Group at the end 
of the financial year and of the profit or loss of the Group for that period. 
In preparing those financial statements the directors are required to:

 a select suitable accounting policies and apply them consistently;

 a make judgements and estimates that are reasonable and prudent;

 a present information, including accounting policies, 

in a manner that provides relevant, reliable, comparable and 
understandable information;

 a state whether the consolidated financial statements have been 
prepared in accordance with International Financial Reporting 
Standards (‘IFRS’) as adopted for use in the EU and Article 4 of the 
EU IAS Regulations. The directors also ensure that the consolidated 
financial statements have been prepared in accordance with IFRS 
as issued by the International Accounting Standards Board (‘IASB’);

 a state for the Company financial statements whether applicable 

UK accounting standards have been followed; and

 a prepare the financial statements on a going concern basis unless 

it is inappropriate to presume that the Company and the Group will 
continue in business.

The directors are responsible for keeping proper accounting records 
which disclose with reasonable accuracy at any time the financial 
position of the Company and of the Group and to enable them to ensure 
that the financial statements comply with the Companies Act 2006 
and for the consolidated financial statements, Article 4 of the EU IAS 
Regulation. They are also responsible for the system of internal control, 
for safeguarding the assets of the Company and the Group and, hence, 
for taking reasonable steps for the prevention and detection of fraud 
and other irregularities.

Directors’ responsibility statement
The Board confirms to the best of its knowledge:

 a the consolidated financial statements, prepared in accordance with 
IFRS as issued by the IASB and IFRS as adopted by the EU, give a true 
and fair view of the assets, liabilities, financial position and profit 
of the Group; 

 a the parent company financial statements, prepared in accordance 
with United Kingdom generally accepted accounting practice, give 
a true and fair view of the assets, liabilities, financial position and profit 
of the Company; and

 a the directors’ report includes a fair review of the development and 

performance of the business and the position of the Group together 
with a description of the principal risks and uncertainties that it faces.

The directors are responsible for preparing the annual report 
in accordance with applicable law and regulations. Having taken advice 
from the Audit and Risk Committee, the Board considers the report and 
accounts, taken as a whole, as fair, balanced and understandable and 
that it provides the information necessary for shareholders to assess the 
Company’s performance, business model and strategy. 

Neither the Company nor the directors accept any liability to any person 
in relation to the annual report except to the extent that such liability 
could arise under English law. Accordingly, any liability to a person who 
has demonstrated reliance on any untrue or misleading statement 
or omission shall be determined in accordance with section 90A and 
schedule 10A of the Financial Services and Markets Act 2000.

Disclosure of information to the auditor
Having made the requisite enquiries, so far as the directors are aware, 
there is no relevant audit information (as defined by section 418(3) of the 
Companies Act 2006) of which the Company’s auditor is unaware and 
the directors have taken all the steps they ought to have taken to make 
themselves aware of any relevant audit information and to establish that 
the Company’s auditor is aware of that information.

Vodafone	Group	Plc 

Annual Report 2014

88

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

89

Going concern
The Group’s business activities, performance, position and principal risks 
and uncertainties and how these are managed or mitigated are set out 
in the strategic report on pages 1 to 47. 

In addition, the financial position of the Group is included within 
“Commentary on the consolidated statement of cash flows” on page 
103, “Borrowings”, “Liquidity and capital resources” and “Capital and 
financial risk management” in notes 21, 22 and 23 respectively to the 
consolidated financial statements, which include disclosure in relation 
to the Group’s objectives, policies and processes for managing its 
capital; its financial risk management objectives; details of its financial 
instruments and hedging activities; and its exposures to credit risk and 
liquidity risk.

The Group has considerable financial resources, and the directors 
believe that the Group is well placed to manage its business risks 
successfully. After making enquiries, the directors have a reasonable 
expectation that the Company and the Group have adequate resources 
to continue in operational existence for the foreseeable future. 
Accordingly, the directors continue to adopt the going concern basis 
in preparing the annual report and accounts.

Further discussion on the basis of the going concern assessment by the 
directors is set out on page 200.

Management’s report on internal control  
over financial reporting
As required by section 404 of the Sarbanes-Oxley Act, management 
is responsible for establishing and maintaining adequate internal control 
over financial reporting for the Group. The Group’s internal control over 
financial reporting includes policies and procedures that:

 a pertain to the maintenance of records that, in reasonable detail, 

accurately and fairly reflect transactions and dispositions of assets;

 a are designed to provide reasonable assurance that transactions 
are recorded as necessary to permit the preparation of financial 
statements in accordance with IFRS, as adopted by the EU and IFRS 
as issued by the IASB, and that receipts and expenditures are being 
made only in accordance with authorisation of management and the 
directors of the Company; and 

 a provide reasonable assurance regarding prevention 

or timely detection of unauthorised acquisition, use or disposition 
of the Group’s assets that could have a material effect on the 
financial statements. 

Any internal control framework, no matter how well designed, 
has inherent limitations including the possibility of human error and 
the circumvention or overriding of the controls and procedures, 
and may not prevent or detect misstatements. Also, projections 
of any evaluation of effectiveness to future periods are subject to the 
risk that controls may become inadequate because of changes 
in conditions or because the degree of compliance with the policies 
or procedures may deteriorate.

Management has assessed the effectiveness of the internal control 
over financial reporting at 31 March 2014 based on the original 
Internal Control – Integrated Framework, issued by the Committee 
of Sponsoring Organizations of the Treadway Commission (‘COSO’) 
in 1992. Based on management’s assessment, management has 
concluded that internal control over financial reporting was effective 
at 31 March 2014.

In 2013, COSO published an updated Internal Control – Integrated 
Framework which will supersede the original framework from 
15 December 2014. Accordingly, the new framework will be 
implemented during the year ending 31 March 2015. The Group’s 
existing controls will be mapped to the five components and 
17 principles in the updated Internal Control – Integrated Framework. 
Any gaps will be evaluated and, where required, additional controls 
identified, or existing controls enhanced. 

The assessment excluded the internal controls over financial reporting 
relating to Kabel Deutschland Holding AG (‘KDG’) because it became 
a subsidiary during the year, as described in note 28 “Acquisitions and 
disposals”. KDG will be included in the Group’s assessment at 31 March 
2015. Key amounts consolidated for KDG at 31 March 2014 are total 
assets of £9,741 million, net assets of £4,709 million and revenue and 
loss for the financial year of £735 million and £242 million, respectively.

During the period covered by this document, there were no changes 
in the Group’s internal control over financial reporting that have 
materially affected or are reasonably likely to materially affect the 
effectiveness of the internal controls over financial reporting.

The Group’s internal control over financial reporting at 31 March 2014 
has been audited by Deloitte LLP, an independent registered public 
accounting firm who also audit the Group’s consolidated financial 
statements. Their audit report on internal control over financial 
reporting is on page 90.

By Order of the Board

Rosemary	Martin
Company Secretary

20 May 2014

Vodafone	Group	Plc 
Annual Report 2014

90

Audit report on internal control over financial reporting

Because of the inherent limitations of internal control over financial 
reporting, including the possibility of collusion or improper 
management override of controls, material misstatements due to error 
or fraud may not be prevented or detected on a timely basis. Also, 
projections of any evaluation of the effectiveness of the internal control 
over financial reporting to future periods are subject to the risk that the 
controls may become inadequate because of changes in conditions, 
or that the degree of compliance with the policies or procedures 
may deteriorate.

In our opinion, the Group maintained, in all material respects, effective 
internal control over financial reporting as of 31 March 2014, based 
on the criteria established in Internal Control – Integrated Framework 
(1992) issued by the Committee of Sponsoring Organizations of the 
Treadway Commission.

We have also audited, in accordance with the standards of the Public 
Company Accounting Oversight Board (United States), the consolidated 
financial statements of the Group as of and for the year ended 31 March 
2014 prepared in conformity with International Financial Reporting 
Standards (‘IFRS’) as adopted by the European Union and IFRS 
as issued by the International Accounting Standards Board. Our report 
dated 20 May 2014 expressed an unqualified opinion on those 
financial statements.

Deloitte	LLP
London 
United Kingdom

20 May 2014

Please refer to our Form 20-F to be filed with the Securities and Exchange Commission 
in June 2014 for the audit opinion over the consolidated financial statements of the 
Group as of 31 March 2014 and 2013 and for each of the three years in the period 
ended 31 March 2014 issued in accordance with the standards of the Public Company 
Accounting Oversight Board (United States). 

Report of independent registered public accounting 
firm to the members of Vodafone Group Plc 
We have audited the internal control over financial reporting 
of Vodafone Group Plc and subsidiaries and applicable joint ventures 
(the “Group”) as of 31 March 2014, based on criteria established 
in Internal Control – Integrated Framework (1992) issued by the 
Committee of Sponsoring Organizations of the Treadway Commission. 
As described in management’s report on internal control over financial 
reporting, management excluded from its assessment the internal 
control over financial reporting at Kabel Deutschland Holding AG, 
which became a subsidiary during the year and which accounted for 
£9,741 million of total assets, £4,709 million of net assets, £735 million 
of revenue and £242 million of loss for the financial year of the 
consolidated financial statement amounts as of and for the year ended 
31 March 2014. Accordingly our audit did not include the internal 
control over financial reporting at Kabel Deutschland Holding AG. 

The Group’s management is responsible for maintaining effective 
internal control over financial reporting and for its assessment of the 
effectiveness of internal control over financial reporting, included 
in the accompanying management’s report on internal control over 
financial reporting. Our responsibility is to express an opinion on the 
Group’s internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public 
Company Accounting Oversight Board (United States). Those standards 
require that we plan and perform the audit to obtain reasonable 
assurance about whether effective internal control over financial 
reporting was maintained in all material respects. Our audit included 
obtaining an understanding of internal control over financial reporting, 
assessing the risk that a material weakness exists, testing and evaluating 
the design and operating effectiveness of internal control based on the 
assessed risk, and performing such other procedures as we considered 
necessary in the circumstances. We believe that our audit provides 
a reasonable basis for our opinion.

A company’s internal control over financial reporting is a process 
designed by, or under the supervision of, the company’s principal 
executive and principal financial officers, or persons performing 
similar functions, and effected by the company’s board of directors, 
management, and other personnel to provide reasonable assurance 
regarding the reliability of financial reporting and the preparation 
of financial statements for external purposes in accordance with 
generally accepted accounting principles. A company’s internal 
control over financial reporting includes those policies and procedures 
that (1) pertain to the maintenance of records that, in reasonable 
detail, accurately and fairly reflect the transactions and dispositions 
of the assets of the company; (2) provide reasonable assurance that 
transactions are recorded as necessary to permit preparation of financial 
statements in accordance with generally accepted accounting 
principles, and that receipts and expenditures of the company are 
being made only in accordance with authorisations of management 
and directors of the company; and (3) provide reasonable assurance 
regarding prevention or timely detection of unauthorised acquisition, 
use, or disposition of the company’s assets that could have a material 
effect on the financial statements.

Vodafone	Group	Plc 

Annual Report 2014

90

Audit report on the consolidated and parent company financial statements

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

91

Independent auditor’s report to the members of Vodafone Group Plc
Opinion
In our opinion:

 a the financial statements give a true and fair view of the state of the Group’s and of the parent company’s affairs as at 31 March 2014 and of the 

Group’s profit for the year then ended;

 a the Group financial statements have been properly prepared in accordance with International Financial Reporting Standards (‘IFRSs’) as adopted 

by the European Union;

 a the parent company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted Accounting 

Practice; and

 a the financial statements have been prepared in accordance with the requirements of the Companies Act 2006 and, as regards the Group financial 

statements, Article 4 of the IAS Regulation.

The financial statements comprise the consolidated statement of financial position and parent company balance sheet, the consolidated income 
statement, the consolidated statement of comprehensive income, the consolidated statement of changes in equity, the consolidated statement 
of cash flows, the related Group notes 1 to 34 and the related parent company notes 1 to 10. The financial reporting framework that has been 
applied in the preparation of the Group financial statements is applicable law and IFRSs as adopted by the European Union. The financial reporting 
framework that has been applied in the preparation of the parent company financial statements is applicable law and United Kingdom Accounting 
Standards (United Kingdom Generally Accepted Accounting Practice).

Separate	opinion	in	relation	to	IFRSs	as	issued	by	the	IASB
As explained in Note 1 to the Group financial statements, in addition to complying with its legal obligation to apply IFRSs as adopted by the European 
Union, the Group has also applied IFRSs as issued by the International Accounting Standards Board (‘IASB’).

In our opinion the Group financial statements comply with IFRSs as issued by the IASB.

Going	concern
As required by the Listing Rules we have reviewed the directors’ statement on page 89 that the Group is a going concern. 

We confirm that:

 a we have concluded that the directors’ use of the going concern basis of accounting in the preparation of the financial statements is appropriate; 

and

 a we have not identified any material uncertainties that may cast significant doubt on the Group’s ability to continue as a going concern.

However, because not all future events or conditions can be predicted, this statement is not a guarantee as to the Group’s ability to continue 
as a going concern.

Our	assessment	of	risks	of	material	misstatement
Our risk assessment process continues throughout the audit and, as a result, we have identified three additional risks of material misstatement 
in the current year that had a significant effect on our audit strategy. These relate to the disposal of the investment in Verizon Wireless, 
the acquisition of Kabel Deutschland Holding AG and judgements in respect of provisions and contingent liabilities. In addition, we identified 
deficiencies in IT controls in relation to privileged user access which also impacted our audit strategy. The remaining risks were assessed 
as continuing risks from our audit of the previous year’s financial statements.

The procedures described in our response to each risk are not exhaustive and we have focused on those procedures that we consider address areas 
of judgement or subjectivity. As part of our audit of the Group, in addition to substantive tests, we also test the design and operating effectiveness 
of internal controls over financial reporting in each of the risk areas.

The assessed risks of material misstatement described below are those that had the greatest effect on our audit strategy, the allocation of resources 
in the audit and directing the efforts of the engagement team:

Vodafone	Group	Plc 
Annual Report 2014

92

Audit report on the consolidated and parent company financial statements (continued)

Our significant findings in respect of each risk are communicated to the Audit and Risk Committee and a high level summary is as follows.

Risk
The assessment of the carrying value of 
goodwill and intangible assets required 
significant judgement.

During the year the Group recorded impairment 
charges in Europe as a result of challenging 
economic conditions and continuing downward 
pressure on prices.

The key judgements in respect of the 
transaction to dispose of the Group’s investment 
in Verizon Wireless relate to the valuation of the 
consideration and calculation of the related gain 
on disposal.

There are a number of additional accounting 
complexities including assessment of 
embedded derivatives, the tax effect of the 
disposal, and the related acquisition of a 
controlling interest in Vodafone Italy.

The tax affairs of the Group are complex, 
particularly as they relate to the legal claim in 
respect of withholding tax on the acquisition of 
Hutchison Essar Limited and the recognition and 
measurement of deferred tax assets in Germany 
and Luxembourg.

Evaluation of the legal claim in respect 
of the withholding tax on the acquisition 
of Hutchinson Essar Limited is subject to 
significant uncertainty.

The recognition of deferred tax assets 
in Germany and Luxembourg requires 
assessment of both the availability of losses 
and future profitability.

How the scope of our audit responded to the risk
Our work focused on detailed analysis and challenge of the assumptions used by management in 
conducting the impairment review as described in Note 4 to the Group financial statements.

This included:

 a challenging forecasts, with particular attention paid to the European businesses, where 

we have evaluated recent performance, carried out trend analysis and compared 
to market expectations;

 a using our valuations specialists to independently develop expectations for the key 

macroeconomic assumptions driving the analysis, in particular discount rates, and comparing 
the independent expectations to those used by management; and

 a comparing growth rates against those achieved historically and external market data 

where available.

We have also evaluated the sensitivity analysis performed by management and the disclosures 
relating to the impairment review.

We have involved our valuation, financial instruments and tax specialists in responding to this risk 
and focused our work on:

 a assessing the appropriateness of the fair values assigned to each element of the consideration 

received by reference to third party data as applicable;

 a evaluating management’s assessment of embedded derivatives within the sale and 

purchase agreement;

 a challenging the fair value of Vodafone Italy and the related allocation of the purchase price 

to the assets and liabilities acquired by reference to the key assumptions used; and

 a testing of controls around the transaction process.

We also evaluated the presentation and disclosure of the transactions within the Group financial 
statements.

Our approach was to use our tax specialists to evaluate tax provisions and potential exposures for 
the year ended 31 March 2014, challenging the Group’s assumptions and judgements through 
our knowledge of the tax circumstances and a review of relevant correspondence. 

In particular, we have assessed legal advice obtained by management to support the judgement 
taken in relation to the withholding tax case in India, which included discussion with external 
counsel. We also considered the adequacy of disclosure in this respect.

In respect of deferred tax assets, we have considered the appropriateness of management’s 
assumptions and estimates. We have assessed management’s view of the likelihood of generating 
suitable future taxable profits to support the recognition of deferred tax assets, including a 
consideration of whether the changing circumstances of the Group affect the conclusion, in 
particular with regard to recent acquisitions, disposals and impairment charges.

The accounting for the acquisition of Kabel 
Deutschland Holding AG required a significant 
amount of management estimation.

We have made use of our valuations specialists to support a review of the acquisition accounting 
and in particular the purchase price allocation. This involved challenging both the identification 
and valuation of tangible and intangible assets.

Key judgements relate to the allocation of 
the purchase price to the assets and liabilities 
acquired and adjustments made to align 
accounting policies. 

We identified deficiencies in certain privileged 
user access controls at the IT infrastructure 
level that could have a negative impact 
on the Group’s controls and financial 
reporting systems. A number of the Group’s 
significant IT applications depend upon the 
infrastructure affected. 

We also reviewed the work of the local auditors and conducted additional audit procedures to 
assess other aspects of the accounting including the adjustments made to align accounting 
policies with those of the Group.

Where these deficiencies affected specific applications within our audit scope, we extended our 
controls testing to provide assurance over both compensating controls and the completeness 
and accuracy of management information used in other key controls. In addition, and where 
appropriate, we extended the scope of our substantive procedures.

Vodafone	Group	Plc 

Annual Report 2014

92

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

93

We have identified three critical judgement 
areas in relation to revenue recognition and the 
associated presumption of fraud risk, namely:

 a accounting for new products and tariff plans, 
including multiple element arrangements;

 a the timing of revenue recognition; and

 a the accounting judgements associated with 
dealer and agency relationships including 
the presentation of revenue on a net or gross 
basis and the treatment of discounts, 
incentives and commissions.

We have provided component audit teams with detailed instructions regarding the audit of 
revenue, which is performed as part of each full scope and statutory audit at component level.

Our approach included both controls testing and substantive procedures covering, in particular:

 a audit of the switch to bill process to assess the revenue and costs accruals made at the 

year end;

 a testing of the process for capturing and assessing the accounting impact of new tariff plans, 

combined with substantive testing of a sample of related transactions;

 a scrutinising a sample of dealer and agency contracts and the associated accounting 

assessments; and

 a testing of the controls around the significant revenue and billing systems by our IT specialists.

The continued threatened and actual legal, 
regulatory and tax cases brought against the 
Group, and the high level of judgement required 
to establish the level of provisioning, increases 
the risk that provisions and contingent liabilities 
may not be appropriately provided against or 
adequately disclosed.

Due to the lower materiality level applied in our 
audit for the year ended 31 March 2014 this 
is now considered a risk that has a significant 
impact on our audit strategy.

In addition to these procedures performed locally, we review the results of their work and attend 
the full scope audit close meetings; we also perform a detailed review to check that the Group 
accounting policies for revenue recognition comply with IFRS.

In responding to this risk, our key audit procedures included:

 a testing key controls surrounding litigation, regulatory and tax procedures;

 a meeting with management in each of the significant local markets and review of subsequent 

Group correspondence;

 a meetings with the Group litigation, regulatory and tax teams;

 a meetings with regional management; and

 a circularisation of legal letters to relevant third party legal representatives and direct discussion 

regarding any material cases; 

The Audit and Risk Committee’s consideration of these risks is set out on page 62.

Our audit procedures relating to these matters were designed in the context of our audit of the financial statements as a whole, and not to express 
an opinion on individual accounts or disclosures. Our opinion on the financial statements is not modified with respect to any of the risks described 
above, and the findings we described do not express an opinion on these individual matters.

Our	application	of	materiality
We define materiality as the magnitude of misstatement in the financial statements that makes it probable that the economic decisions 
of a reasonably knowledgeable person would be changed or influenced. We use materiality both in planning the scope of our audit work and 
in evaluating the results of our work.

We determined materiality for the Group to be £250 million, which is below 5% of adjusted profit before tax, below 5% of statutory loss before tax 
and below 1% of equity. Profit before tax has been adjusted for separately disclosed items, notably impairment charges and the trading results 
of Verizon Wireless prior to its classification as a discontinued operation. We consider this adjusted measure to be a key driver of business value and 
a focus for shareholders. Materiality is lower than for the year ended 31 March 2013 primarily as a result of the disposal of Verizon Wireless.

The Audit and Risk Committee requested that we include in our audit report all identified unadjusted audit differences in excess of £5 million, as well 
as differences below that threshold that, in our view, warranted reporting on qualitative grounds. We also report to the Audit and Risk Committee 
on the disclosure matters that we identified when assessing the overall presentation of the financial statements. 

Total unadjusted audit differences reported to the Audit and Risk Committee would have increased loss before tax by £24 million, decreased net 
assets by £18 million and increased opening equity by £6 million.

Materiality	(£m)

n  2013  n  2014

500

250

Vodafone	Group	Plc 
Annual Report 2014

94

Audit report on the consolidated and parent company financial statements (continued)

An	overview	of	the	scope	of	our	audit
The Group operates in 27 countries across two geographic regions. The Group has centralised certain transaction processing to finance shared 
service centres in Hungary and India, with key judgements and the remaining transactions accounted for at the country or Group level. We have 
centralised our audit procedures in the same locations and employed analytics technology to support the audit of the majority of the operating 
companies in the Group. 

Our Group audit was scoped by obtaining an understanding of the Group and its environment, including Group-wide controls, and assessing the 
risks of material misstatement at the Group level. Our Group audit scope focused on the shared service centres, the Group functions and a further 
seven operating locations: the UK, Germany, Italy, Spain, India, Vodacom and Turkey. The scope for the year ended 31 March 2014 included the 
addition of Turkey and Cable & Wireless Worldwide (through the UK business) when compared to the scope for the year ended 31 March 2013. 
All of these were subject to a full scope audit for the year ended 31 March 2014.

Together with the Group functions, which were also subject to a full scope audit, these operating locations represent the principal business units 
of the Group and account for 77% of the Group’s revenue and 77% of the Group’s total assets. Audits of these operating locations were carried out 
at a component materiality level of £100 million which is 40% of the Group audit materiality, or the local statutory materiality if lower.

In addition, audits are performed for local statutory purposes at a further 13 locations, which represent a further 22% of the Group’s revenue and 
23% of the Group’s total assets. Audits of these locations are performed at a local materiality level calculated by reference to the scale of the 
business concerned. Where possible, the timing of statutory audits is aligned to the full scope timetable and any significant findings are reported 
to us.

In order to support our conclusion that there were no significant risks of material misstatement of the aggregated financial information of the 
remaining components not subject to audit, we tested the consolidation process and carried out analytical procedures at the parent entity level. 
The disposal of the Group’s interest in Verizon Wireless was also audited at this level, supported by review procedures on the trading results of the 
business conducted in the United States.

The Group audit team continued to follow a programme of planned visits that has been designed so that the Senior Statutory Auditor or his 
designate visits each of the seven locations where the Group audit scope was focused at least twice a year. Other locations are visited on the basis 
of ongoing risk-assessment. Our visits are timed to allow the Group audit team to be involved in the planning process for the year end audit, including 
assessment of risks of material misstatement and planned response, to attend the audit closing meetings and to assist in the resolution of audit and 
accounting issues. We also ensure we have on-going communication with component teams throughout the year.

Revenue

Specified audit procedures: 1%

Local statutory audit: 22%

Total	assets

Local statutory audit: 23%

Full audit scope: 77%

Full audit scope: 77%

Impact	of	changes	to	materiality	on	audit	scope
We consider that, if materiality were to be reduced to £125 million, full scope component audits would be required in the Netherlands and Egypt 
which would add 7% of revenue and 4% of total assets to the overall full scope coverage.

Opinion	on	other	matters	prescribed	by	the	Companies	Act	2006
In our opinion:

 a the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the Companies Act 2006; and

 a the information given in the Strategic Report and the Directors’ Report for the financial year for which the financial statements are prepared 

is consistent with the financial statements.

Matters	on	which	we	are	required	to	report	by	exception
Adequacy of explanations received and accounting records
Under the Companies Act 2006 we are required to report to you if, in our opinion:

 a we have not received all the information and explanations we require for our audit; or

 a adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from 

branches not visited by us; or

 a the parent company financial statements are not in agreement with the accounting records and returns.

We have nothing to report in respect of these matters.

Vodafone	Group	Plc 

Annual Report 2014

94

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

95

Directors’ remuneration
Under the Companies Act 2006 we are also required to report if in our opinion certain disclosures of directors’ remuneration have not been made 
or the part of the Directors’ Remuneration Report to be audited is not in agreement with the accounting records and returns. We have nothing 
to report arising from these matters.

Corporate Governance Statement
Under the Listing Rules we are also required to review the part of the Corporate Governance Statement relating to the Company’s compliance with 
nine provisions of the UK Corporate Governance Code. We have nothing to report arising from our review.

Our duty to read other information in the Annual Report
Under International Standards on Auditing (UK and Ireland), we are required to report to you if, in our opinion, information in the Annual Report is:

 a materially inconsistent with the information in the audited financial statements; or

 a apparently materially incorrect based on, or materially inconsistent with, our knowledge of the Group acquired in the course of performing our 

audit; or

 a otherwise misleading.

In particular, we are required to consider whether we have identified any inconsistencies between our knowledge acquired during the audit and 
the directors’ statement that they consider the Annual Report is fair, balanced and understandable and whether the Annual Report appropriately 
discloses those matters that we communicated to the Audit and Risk Committee which we consider should have been disclosed. We confirm that 
we have not identified any such inconsistencies or misleading statements.

Respective responsibilities of directors and auditor
As explained more fully in the Directors’ Responsibilities Statement, the directors are responsible for the preparation of the financial statements and 
for being satisfied that they give a true and fair view. Our responsibility is to audit and express an opinion on the financial statements in accordance 
with applicable law and International Standards on Auditing (UK and Ireland). Those standards require us to comply with the Auditing Practices 
Board’s Ethical Standards for Auditors. We also comply with International Standard on Quality Control 1 (UK and Ireland). Our audit methodology 
and tools aim to ensure that our quality control procedures are effective, understood and applied. Our quality controls and systems include our 
dedicated professional standards review team, strategically focused second partner reviews and independent partner reviews.

This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work 
has been undertaken so that we might state to the Company’s members those matters we are required to state to them in an auditor’s report and 
for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the 
Company’s members as a body, for our audit work, for this report, or for the opinions we have formed.

Scope of the audit of the financial statements
An audit involves obtaining evidence about the amounts and disclosures in the financial statements sufficient to give reasonable assurance that the 
financial statements are free from material misstatement, whether caused by fraud or error. This includes an assessment of: whether the accounting 
policies are appropriate to the Group’s and the parent company’s circumstances and have been consistently applied and adequately disclosed; 
the reasonableness of significant accounting estimates made by the directors; and the overall presentation of the financial statements. In addition, 
we read all the financial and non-financial information in the Annual Report to identify material inconsistencies with the audited financial statements 
and to identify any information that is apparently materially incorrect based on, or materially inconsistent with, the knowledge acquired by us in the 
course of performing the audit. If we become aware of any apparent material misstatements or inconsistencies we consider the implications for 
our report.

Panos	Kakoullis	FCA	(Senior	statutory	auditor)	 
for	and	on	behalf	of	Deloitte	LLP
Chartered Accountants and Statutory Auditor 
London, United Kingdom

20 May 2014

Vodafone Group Plc 
Annual Report 2014

96

Consolidated income statement 
for the years ended 31 March

Revenue
Cost of sales
Gross profit
Selling and distribution expenses
Administrative expenses
Share of results of equity accounted associates and joint ventures
Impairment losses
Other income and expense
Operating (loss)/profit
Non-operating income and expense
Investment income
Financing costs
(Loss)/profit before taxation
Income tax credit/(expense)
Profit/(loss) for the financial year from continuing operations
Profit for the financial year from discontinued operations
Profit for the financial year

Attributable to:
– Equity shareholders
– Non-controlling interests2
 Profit for the financial year

Earnings/(loss) per share
From continuing operations:
– Basic 
– Diluted
Total Group:
– Basic 
– Diluted

Note 

2

4

3

5

5

6

7

2014 
£m 
38,346
(27,942)
10,404
(3,033)
(4,245)
278
(6,600)
(717)
(3,913)
(149)
346
(1,554)
(5,270)
16,582
11,312
48,108
59,420

59,254
166
59,420

Restated1 
2013 
£m 
38,041
(26,567)
11,474
(2,860)
(4,159)
575
(7,700)
468
(2,202)
10
305
(1,596)
(3,483)
(476)
(3,959)
4,616
657

413
244
657

42.10p
41.77p

(15.66p)
(15.66p)

8

8

223.84p
222.07p

1.54p
1.54p

Notes:
1   Restated to show the results of our US Group in discontinued operations, adoption of IFRS 11 and amendments to IAS 19. See note 1 “Basis of preparation” for further details.
2	 Profit	attributable	to	non-controlling	interests	solely	derives	from	continuing	operations.

Consolidated statement of comprehensive income
for the years ended 31 March

Profit for the financial year 
Other comprehensive income:
Items	that	may	be	reclassified	to	profit	or	loss	in	subsequent	periods:
Losses on revaluation of available-for-sale investments, net of tax
Foreign exchange translation differences, net of tax
Foreign exchange losses/(gains) transferred to the income statement
Fair value gains transferred to the income statement
Other, net of tax
Total items that may be reclassified to profit or loss in subsequent years
Items	that	will	not	be	reclassified	to	profit	or	loss	in	subsequent	years:
Net	actuarial	gains/(losses)	on	defined	benefit	pension	schemes,	net	of	tax

Total items that will not be reclassified to profit or loss in subsequent years
Other comprehensive (expense)/income
Total comprehensive income for the year

Attributable to:
– Equity shareholders
– Non-controlling interests

2014 
£m 
59,420

(119)
(4,104)
1,493
(25)
–
(2,755)

37

37
(2,718)
56,702

56,711
(9)
56,702

Restated1 
2013 
£m 
657

(73)
362
1
(12)
(4)
274

(182)

(182)
92
749

604
145
749

Note:
1  Restated to show the results of our US Group in discontinued operations, adoption of IFRS 11 and amendments to IAS 19. See note 1 “Basis of preparation” for further details.

Restated1
2012 
£m 
38,821 
(27,201)
11,620 
(2,755)
(4,031)
1,129
(4,050)
3,705 
5,618
(162)
456 
(1,768)
4,144
(705)
3,439
3,555
6,994

6,948 
46 
6,994 

12.28p
12.14p

25.15p
24.87p

Restated1 
2012 
£m 
6,994

(17)
(3,673)
(681)
–
(10)
(4,381)

(263)

(263)
(4,644)
2,350

2,383
(33)
2,350

 
 
 
 
 
 
Vodafone Group Plc 

Annual Report 2014

96

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

97

Commentary on the consolidated income statement 
and statement of comprehensive income 

The consolidated statement of comprehensive 
income records all of the income and 
losses generated for the year. 

Further details on the major movements in the year are set out below:

Profit for the financial year
Profit	for	the	financial	year	of	£59.4	billion	is	recognised	in	the	
consolidated income statement and the reasons underlying the 
£58.8 billion increase are provided above.

Foreign exchange differences, net of tax
Foreign exchange translation differences arise when we translate the 
results and net assets of our operating companies, joint arrangements 
and associates, which transact their operations in foreign currencies 
including the euro, South African rand and Indian rupee, into our 
presentation currency of sterling. The net movements in foreign 
exchange rates resulted in a loss of £4.1 billion for the year compared 
with a gain in the previous year of £0.4 billion.

Foreign exchange losses/(gains) transferred to the 
income statement
The foreign exchange losses transferred to the income statement 
in the year ended 31 March 2014 relate to the recycling of amounts 
in relation to our investment in Verizon Wireless and Vodafone Italy 
which were triggered, respectively, by the disposal and the acquisition 
of a controlling stake.

Net actuarial gains/(losses) on defined benefit schemes, 
net of tax
We realised a £37 million post-tax gain from the revaluation of the 
Group’s	defined	benefit	pension	schemes	after	updating	actuarial	
assumptions and revaluing scheme assets. 

The consolidated income statement includes the 
majority of our income and expenses for the year 
with the remainder recorded in the consolidated 
statement of comprehensive income.

Further details on the major movements in the year are set out below:

Revenue
Revenue increased by 0.8% to £38.3 billion. The increase is driven 
by revenue growth in our AMAP region and business acquisitions, 
partially offset by revenue declines in Europe due to challenging 
trading conditions and by unfavourable exchange rate movements. 
Our operating results discussion on pages 40 to 45 provides further 
detail on our revenue performance.

Operating loss
Our operating loss increased to £3.9 billion from £2.2 billion as lower 
impairment charges were offset by lower revenue, higher customer 
costs and higher amortisation. During the year we recorded goodwill 
impairment charges of £6.6 billion relating to our businesses 
in Germany, Spain, Portugal, Czech Republic and Romania (see note 4 
“Impairment losses”).

Income tax expense
We recorded an income tax credit on continuing operations 
of £16.6 billion compared with a £0.5 billion charge in 2013. The credit 
primarily arises from the recognition of £19.3 billion of deferred 
tax assets for tax losses in Germany and Luxembourg partly offset 
by taxes arising from the disposal of the Group’s investment in Verizon 
Wireless (see note 6 “Taxation”). Our adjusted effective tax rate, 
a non-GAAP measure used by management to measure the rate 
of	tax	on	our	adjusted	profit	before	tax,	increased	to	27.3%	from	
24.5%. Further information on how our adjusted effective tax charge 
is determined is provided within the operating results discussion 
on page 44.

Profit for the year from discontinued operations
Discontinued	operations	includes	the	£45.0	billion	profit	arising	on	the	
disposal of the Group’s investment in Verizon Wireless, £1.7 billion 
of	dividends	receivable	since	the	disposal	and	the	post-tax	profits	
of the Group’s share of Verizon Wireless and entities in the US Group 
sold to Verizon Communications as part of the overall disposal 
transaction up until 2 September 2013 when the proposed disposal was 
announced.	The	profit	from	discontinued	operations	for	the	year	ended	
31 March 2014 has increased to £48.1 billion from £4.6 billion, primarily 
due	to	the	profit	arising	from	the	disposal	of	the	Group’s	investment	
in Verizon Wireless. Further information is provided in note 7 
“Discontinued operations” and note 28 “Acquisitions and disposals”.

Earnings per share
Basic earnings per share from continuing operations was 42.10 pence, 
an increase of 57.76 pence, driven by the recognition of £19.3 billion 
of deferred tax assets for losses in Germany and Luxembourg. 
Total	Group	basic	earnings	per	share,	which	includes	profits	from	
discontinued operations, increased by 222.30 pence to 223.84 pence 
primarily as a result of the £45.0 billion gain recognised on the disposal 
of the US Group.

Adjusted earnings per share, which is a non-GAAP measure used 
by management and which excludes items that we do not view as being 
reflective	of	our	performance,	was	17.54	pence,	a	decrease	of	12.8%	
compared to the prior year. The reduction was primarily due to lower 
adjusted	operating	profits,	partially	offset	by	a	reduction	in	the	number	
of the Group’s shares due to the Group’s share buyback programme. 

Our calculation of the adjusted earnings on which we base our adjusted 
earnings per share calculation is set out within the operating results 
on page 45. Note 8 “Earnings per share” provides information on the 
number of shares used for determining earnings per share.

The	financial	commentary	on	this	page	is	unaudited.

Vodafone Group Plc 
Annual Report 2014

98

Consolidated statement of financial position
at 31 March

Non-current assets
Goodwill
Other intangible assets
Property, plant and equipment
Investments in associates and joint ventures
Other investments
Deferred tax assets
Post	employment	benefits
Trade and other receivables

Current assets
Inventory
Taxation recoverable
Trade and other receivables
Other investments
Cash and cash equivalents
Assets held for sale

Total assets

Equity
Called up share capital
Additional paid-in capital
Treasury shares
Accumulated losses
Accumulated other comprehensive income
Total equity shareholders’ funds

Non-controlling interests
Put options over non-controlling interests
Total non-controlling interests

Total equity

Non-current liabilities
Long-term borrowings
Taxation liabilities
Deferred tax liabilities
Post	employment	benefits
Provisions 
Trade and other payables

Current liabilities
Short-term borrowings
Taxation liabilities
Provisions 
Trade and other payables

Total equity and liabilities

Note 

10

10

11

12

13

6

26

15

14

15

13

20

18

21

6

26

17

16

21

17

16

31 March
2014 
£m 

23,315
23,373
22,851
114
3,553
20,607
35
3,270
97,118

441
808
8,886
4,419
10,134
34
24,722
121,840

3,792
116,973
(7,187)
(51,428)
8,652
70,802

1,733
(754)
979

Restated1
31 March
2013 
£m 

24,390 
19,749 
17,584 
46,447 
773 
2,848 
52 
4,832 
116,675 

353 
397 
8,018 
5,350 
7,531 
– 
21,649  
138,324 

3,866 
154,279 
(9,029)
(88,834)
11,195 
71,477 

1,890 
(879) 
1,011 

Restated1
1 April
2012
£m

27,816 
18,762 
16,008 
47,682 
790 
1,894 
31 
3,436 
116,419 

375 
275 
10,007 
1,323 
7,051 
– 
19,031 
135,450 

3,866 
154,123 
(7,841)
(84,217)
11,004 
76,935 

2,090 
(823)
1,267 

71,781

72,488 

78,202 

21,454
50
747
584
846
1,339
25,020

7,747
873
963
15,456
25,039
121,840 

27,904 
150 
6,671 
580 
855 
1,307 
37,467 

11,800 
1,922 
715 
13,932 
28,369
138,324 

26,882 
250 
6,572 
292 
448 
1,181 
35,625 

6,232 
1,888 
571 
12,932 
21,623 
135,450 

Note:
1  Restated for the adoption of IFRS 11 and amendments to IAS 19. See note 1 “Basis of preparation” for further details.

The	consolidated	financial	statements	were	approved	by	the	Board	of	directors	and	authorised	for	issue	on	20	May	2014	and	were	signed	on	its	
behalf by:

Vittorio Colao 
Chief	Executive	

Nick Read
Chief	Financial	Officer

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone Group Plc 

Annual Report 2014

98

Commentary on the consolidated statement of financial position 

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

99

Other current liabilities
Other current liabilities increased to £16.4 billion (2013: £14.6 billion). 
Trade payables at 31 March 2014 were equivalent to 40 days 
(2013:	37 days)	outstanding,	calculated	by	reference	to	the	amount	
owed to suppliers as a proportion of the amounts invoiced by suppliers 
during the year. It is our policy to agree terms of transactions, including 
payment terms, with suppliers and it is our normal practice that 
payment is made accordingly.

Contractual obligations and contingencies
A	summary	of	our	principal	contractual	financial	obligations	is	shown	
below and details of the Group’s contingent liabilities are included 
in note 30 “Contingent liabilities”.

Contractual obligations1
Borrowings2
Operating lease 
commitments3
Capital 
commitments3,4
Purchase 
commitments
Total

Payments due by period  
£m 

Total 
35,721

<	1	year 
8,642

1–3	years 
5,506

3–5	years 
9,825

>5	years 
11,748

5,732

1,128

1,519

1,034

2,051

2,335

2,093

215

20

7

4,420

3,426
48,208 15,289

578

225
191
7,818 11,070 14,031

Notes:
1  This table includes commitments in respect of options over interests in Group businesses held by non-

controlling	shareholders	(see	“Potential	cash	outflows	from	option	agreements	and	similar	arrangements”	
on page 146) and obligations to pay dividends to non-controlling shareholders (see “Dividends from 
associates and to non-controlling shareholders” on page 146). The table excludes current and deferred tax 
liabilities	and	obligations	under	post	employment	benefit	schemes,	details	of	which	are	provided	in	notes	
6	“Taxation”	and	26	“Post	employment	benefits”	respectively.	The	table	also	excludes	the	contractual	
obligations of associates and joint ventures.

2   See note 21 “Borrowings”.
3   See note 29 “Commitments”.
4   Primarily related to network infrastructure.

The	consolidated	statement	of	financial	position	
shows all of our assets and liabilities at 31 March. 

Further details on the major movements of both our assets and 
liabilities	in	the	year	are	set	out	below.	Our	statement	of	financial	
position has been materially impacted in the year by the sale of our 
interest in Verizon Wireless, the acquisition of Kabel Deutschland 
and the assumption of control over Vodafone Italy (jointly the 
‘Group’s acquisitions’):

Assets
Goodwill and other intangible assets 
Our total intangible assets increased to £46.7 billion from £44.1 billion. 
The increase primarily arose as a result of £11.5 billion additions 
as a result of the Group’s acquisitions and other additions of £3.7 billion, 
including £1.9 billion of spectrum acquired in India, partially offset 
by £6.6 billion of goodwill impairments, reductions of £2.6 billion 
as a result of unfavourable movements in foreign exchange rates and 
£3.5 billion of amortisation.

Property, plant and equipment
Property, plant and equipment increased to £22.9 billion from 
£17.6 billion, principally as a result of £6.4 billion additions in the year 
arising from Group acquisitions and a further £4.9 billion of purchases, 
partially offset by £4.0 billion of depreciation charges and £1.5 billion 
of adverse foreign exchange movements.

Investments in associates and joint ventures
Investments in associates and joint ventures decreased to £0.1 billion 
(2013:	£46.4	billion),	primarily	reflecting	a	reduction	of	£43.2	billion	
on the disposal of the Group’s investment in Verizon Wireless and the 
transition of Vodafone Italy from a joint venture to a fully consolidated 
subsidiary. Our share of the trading results of associates and joint 
ventures was £3.5 billion, including £3.2 billion from Verizon Wireless 
classified	within	discontinued	operations.	

Other non-current assets  
Other non-current assets increased by £19.0 billion to £27.5 billion, 
mainly due to a £17.8 billion increase in recognised deferred tax assets, 
primarily in respect of additional tax losses in Germany and Luxembourg 
(see note 6 “Taxation” for further details), and an increase of £2.8 billion 
in other investments as a result of loan notes received in respect of the 
disposal of the Group’s investment in Verizon Wireless, partly offset 
by a £1.6 billion reduction in receivables, which was primarily due 
to a reduction in amounts due from associates.

Total equity and liabilities
Total equity
Total equity decreased by £0.7 billion to £71.8 billion. Total 
comprehensive income for the year of £56.7 billion was offset by the 
return of value to shareholders of £51.0 billion and other dividends paid 
to equity shareholders and non-controlling interests of £5.1 billion. 

Borrowings
Total borrowings decreased to £29.2 billion from £39.7 billion, primarily 
as the result of the redemption of US$5.65 billion of bonds following 
the sale of our interest in Verizon Wireless and also due to £2.7 billion 
favourable foreign exchange movements. A net debt reconciliation 
is provided on page 103.

Deferred taxation liabilities
Deferred tax liabilities reduced to £0.7 billion from £6.7 billion mainly 
due to the disposal of the US Group that held substantial deferred tax 
liabilities to Verizon Communications.

The	financial	commentary	on	this	page	is	unaudited.

 
Vodafone Group Plc 
Annual Report 2014

100

Consolidated statement of changes in equity
for the years ended 31 March

1 April 2011 restated1

Issue or reissue of shares
Redemption or cancellation 
of shares
Purchase of own shares
Share-based payment
Transactions with non-controlling 
interests in subsidiaries
Comprehensive income
Profit
OCI – before tax
OCI – taxes
Transfer to the income 
statement
Dividends
Other
31 March 2012 restated1

Issue or reissue of shares
Purchase of own shares
Share-based payment
Transactions with non-controlling 
interests in subsidiaries
Comprehensive income
Profit
OCI – before tax
OCI – taxes
Transfer to the income 
statement
Dividends
Other
31 March 2013 restated1

Issue or reissue of shares
Redemption or cancellation of 
shares
Capital reduction and creation of 
B and C shares
Cancellation of B shares
Share-based payment
Transactions with non-controlling 
interests in subsidiaries
Comprehensive income
Profit
OCI – before tax
OCI – taxes
Transfer to the income 
statement
Dividends
Other
31 March 2014

Share 
capital 
£m 

Additional 
paid-in 
capital2
£m 
4,082  153,760 

Treasury 
shares 
£m 
(8,171)

Retained 
losses 
£m 

Currency 
reserve 
£m 
(77,685) 14,417 

Pensions 
reserve 
£m 
(203)

Investment Revaluation
surplus
£m
1,040 

reserve
£m
237 

Other comprehensive income 

Equity 
share- 
holders’ 
Other 
funds 
£m 
£m 
78  87,555 

Non- 
controlling 
interests 
Total 
£m 
£m 
6  87,561 

– 

2 

277 

(208)

(216)
– 
– 

216 
– 
1453 

4,724 
(4,671)4
– 

(4,724)
–
– 

– 

– 
– 
– 

– 
– 
– 
– 
– 

– 
– 
– 
– 
– 

– 
– 
– 
– 
– 

(1,908)
6,948 
6,948 
– 
– 

– 
(4,279)
– 
(3,629)
31 

– 
– 
– 

– 
– 
– 
3,866  154,123 

– 
– 
– 

– 
(6,654)
14 

(681)
– 
– 
(7,841) (84,217) 10,138 

– 
– 
– 

– 
– 
– 
– 
– 

2 
– 
1523 

287 
(1,475)4
– 

(237)
–
– 

– 
– 
– 
– 
– 

– 
– 
– 
– 
– 

(7)
413 
413 
– 
– 

– 
– 
– 

– 
462 
– 
482 
(21)

– 
– 
– 

– 
– 
2 
3,866  154,279 

– 
– 
– 

– 
(4,801)
15 

1 
– 
– 
(9,029) (88,834) 10,600 

– 

2 

194 

(173)

(74)

74 

1,648 

(1,648)

16,613 (37,470)
–
(16,613)
883 
– 

–  20,857 
1,115 
– 
– 
– 

– 

– 

– 
– 
– 

– 
– 
– 
– 
– 

– 
– 
– 
– 
– 

– 
(1,451)
–  59,254 
–  59,254 
– 
– 
– 
– 

– 
(2,436)
– 
(3,932)
3 

– 
– 
– 

– 
– 
– 
3,792  116,973 

– 
– 
– 

– 
(40,566)
18 

1,493 
– 
– 
(7,187) (51,428) 8,164 

– 

– 
– 
– 

– 
(263)
– 
(352)
89 

– 
– 
– 
(466)

– 
– 
– 

– 
(182)
– 
(238)
56 

– 
– 
– 
(648)

– 

– 

– 
– 
– 

– 
37 
– 
57 
(20)

– 
– 
– 
(611)

– 

– 
– 
– 

– 
(17)
– 
(17)
– 

– 

– 
– 
– 

– 
– 
– 
– 
– 

– 

– 
– 
– 

71 

– 
(4,671)
145 

– 

– 
– 
– 

71 

– 
(4,671)
145 

– 
(1,908)
(6) 2,383 
6,948 
– 
(4,012)
(14)
128 
8 

(309)
1,599 
2,350 
(33)
46  6,994 
(4,083)
(71)
120 
(8)

– 
– 
– 

– 
– 
– 
220  1,040 

– 
– 
– 

(681)
(6,654)
14 

(681)
(6,959)
14 
72  76,935  1,267  78,202 

– 
(305)
– 

– 
– 
– 

– 
(85)
– 
(73)
– 

– 
– 
– 

– 
– 
– 
– 
– 

– 
– 
– 

– 
(4)
– 
(6)
2 

52 
(1,475)
152 

(7)
604 
413 
165 
37 

– 
– 
– 

52 
(1,475)
152 

(17)
145 
244 
(95)
(4)

(24)
749 
657 
70 
33 

(12)
– 
– 

– 
– 
– 
135  1,040 

– 

– 

– 
– 
– 

– 
(119)
– 
(119)
– 

– 

– 

– 
– 
– 

– 
– 
– 
– 
– 

– 
– 
– 
– 
– 
– 
16  1,040 

– 
– 
– 

(11)
(4,801)
17 

(11)
(5,185)
17 
68  71,477  1,011  72,488 

– 
(384)
– 

– 

– 

23 

– 

– 
– 
–  (15,498)
88 
– 

– 

(1,451)
(25)  56,711 
–  59,254 
(3,991)
3 
(20)
(3)

(25)  1,468 
–  (40,566)
18 
– 
43  70,802 

– 

– 

23 

– 

– 
– 
–  (15,498)
88 
– 

260 

(1,191)
(9) 56,702 
166  59,420 
(4,163)
(172)
(23)
(3)

– 

1,468 
(284) (40,850)
19 
979  71,781 

1 

Notes:
1  Restated for the adoption of IFRS 11 and amendments to IAS 19. Retained losses have increased and the pensions reserve losses have reduced by £49 million for the year ended 31 March 2013 and by £33 million for the year 

2 

ended 31 March 2012. See note 1 “Basis of preparation” for further details.
Includes share premium, capital redemption reserve and merger reserve. The merger reserve was derived from acquisitions made prior to 31 March 2004 and subsequently allocated to additional paid-in capital on adoption 
of IFRS.
Includes £12 million tax charge (2013: £18 million credit; 2012: £2 million credit).

3 
4  Amount for 2013 includes a commitment for the purchase of own shares of £1,026 million; 2012: £1,091 million).

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone Group Plc 

Annual Report 2014

100

Commentary on the consolidated statement of changes in equity 

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

101

Transactions with non-controlling stakeholders in subsidiaries
During the year we acquired further non-controlling interests 
in Vodafone India Limited and commenced the legal process 
of acquiring the remaining shares in Kabel Deutschland.

Comprehensive income
The Group generated £56.7 billion of total comprehensive income 
in	the	year,	primarily	a	result	of	the	profit	for	the	year	attributable	
to equity shareholders of £59.3 billion. Total comprehensive income 
increased by £56.0 billion compared to the previous year; the primary 
reason	underlying	the	increase	being	the	profit	realised	on	the	disposal	
of	our	investment	in	VZW	of	£45.0	billion	and	the	profit	arising	from	the	
recognition	of	significant	deferred	tax	assets	of	£19.3	billion	in	relation	
to losses incurred in Germany and Luxembourg (further details are 
provided	in	note	6	“Taxation”	to	the	consolidated	financial	statements).

Dividends
Dividends of £40.6 billion include the special £35.5 billion B share 
distribution and C share dividends distributed as part of the Return 
of Value to shareholders and £5.1 billion of equity dividends.

We provide returns to shareholders through equity dividends and 
historically have generally paid dividends in February and August 
in each year. The directors expect that we will continue to pay dividends 
semi-annually.

The £5.1 billion equity dividend in the current year comprises £3.4 billion 
in	relation	to	the	final	dividend	for	the	year	ended	31	March	2013	and	
£1.7 billion for the interim dividend for the year ended 31 March 2014. 
This has increased from total dividends of £4.8 billion in the prior year, 
with increases in the dividend per share more than offsetting reductions 
in the number of shares in issue.

The interim dividend of 3.53 pence per share announced by the 
directors in November 2013 represented an 8% increase over last 
year’s	interim	dividend.	The	directors	are	proposing	a	final	dividend	
of 7.47 pence per share. Total dividends for the year, excluding the 
Return of Value in relation to the VZW disposal increased by 8% 
to	11.00 pence	per	share.

The consolidated statement of changes in equity 
shows the movements in equity shareholders’ funds 
and non-controlling interests. Equity shareholders’ 
funds	decreased	by	£0.7	billion	as	the	profits	on	the	
sale of our investment in Verizon Wireless (‘VZW’) and 
from the recognition of a large deferred tax asset were 
offset by the return of value to shareholders, regular 
ordinary dividends and goodwill impairment charges.

The major movements in the year are described below:

Redemption and cancellation of shares
We cancelled 1 billion ordinary shares that had been repurchased by the 
Company and held as treasury shares.

Purchase of own shares
We initiated a £1.5 billion share buyback programme following the 
receipt of a US$3.8 billion (£2.4 billion) income dividend from VZW 
in December 2012. Under this programme, which was completed 
in June 2013, the Group placed irrevocable purchase instructions with 
a third party in the prior year to enable shares to be repurchased on our 
behalf when we may otherwise have been prohibited from buying in the 
market. This led to a total of 552,050 purchased shares being settled 
in the current year at an average price per share, including transaction 
costs, of 189 pence.

The movement in treasury shares during the year is shown below:

1 April 2013
Reissue of shares
Receipt of shares re-purchased in 
prior year
Cancellation of shares
Share consolidation 
31 March 2014

Number 
Million 
4,902
(104)

552
(1,000)
(1,978)
2,372

£m 
9,029
(194)

–
(1,648)
–
7,187

The reissue of shares in the year was to satisfy obligations under 
employee share schemes.

Issue of B and C shares
On 2 September 2013 Vodafone announced that it had reached 
agreement to dispose of its US Group whose principal asset was its 45% 
interest in Verizon Wireless for a total consideration of US$130 billion 
(£79 billion).

Following completion on 21 February 2014, Vodafone shareholders 
received all of the Verizon shares and US$23.9 billion (£14.3 billion) 
of cash (the ‘Return of Value’) totalling US$85.2 billion (£51.0 billion).

The Return of Value was carried out through a B share and C share 
scheme. Eligible shareholders were able to elect between receiving one 
B share or one C share for each ordinary share that they held.

The B shares were cancelled by Vodafone in return for cash and Verizon 
shares with a value no greater than the aggregate nominal value of the 
B shares.

Holders of the C shares received a special dividend on their C shares, 
consisting of cash and Verizon shares with an aggregate value, for each 
C share, equal to the aggregate value of cash payable and Verizon 
shares receivable on the cancellation of each B share. The special 
B share distribution and C share dividend of £35.5 billion is included 
within the £40.6 billion of dividends described paid to equity 
shareholders in the year.

The	financial	commentary	on	this	page	is	unaudited.

 
 
 
Vodafone Group Plc 
Annual Report 2014

102

Consolidated statement of cash flows
for the years ended 31 March

Net cash flow from operating activities

Cash flows from investing activities
Purchase of interests in subsidiaries, net of cash acquired
Other investing activities in relation to purchase of subsidiaries
Purchase of interests in associates and joint ventures
Purchase of intangible assets
Purchase of property, plant and equipment
Purchase of investments
Disposal of interests in subsidiaries, net of cash disposed
Disposal of interests in associates and joint ventures
Disposal of property, plant and equipment
Disposal of investments
Dividends received from associates and joint ventures
Dividends received from investments
Interest received
Taxation on investing activities
Net cash flow from investing activities

Cash flows from financing activities
Issue of ordinary share capital and reissue of treasury shares
Net movement in short-term borrowings
Proceeds from issue of long-term borrowings
Repayment of borrowing
Purchase of treasury shares
B and C share payments
Equity dividends paid
Dividends paid to non-controlling shareholders in subsidiaries
Other transactions with non-controlling shareholders in subsidiaries
Other movements in loans with associates and joint ventures 
Interest paid
Net cash flow from financing activities

Net cash flow

Cash	and	cash	equivalents	at	beginning	of	the	financial	year
Exchange (loss)/gain on cash and cash equivalents
Cash and cash equivalents at end of the financial year

Note 

19 

28 

20 

20 

2014 
£m 
6,227

(4,279)
–
(11)
(2,327)
(4,396)
(214)
–
34,919 
79
1,483
4,897
10
582
–
30,743

38
(2,887)
1,060
(9,788)
(1,033)
(14,291)
(5,076)
(264)
(111)
–
(1,897)
(34,249)

2,721

7,506
(115)
10,112

Restated1
2013 
£m 
8,824

(1,432)
– 
(6)
(3,758)
(3,958)
(4,249)
27 
– 
105
1,523 
5,539
2 
461
– 
(5,746)

69 
1,581 
5,422 
(1,720)
(1,568)
–
(4,806)
(379)
15 
168
(1,525)
(2,743)

335 

7,001 
170 
7,506 

Restated1
2012 
£m 
10,297 

(149)
310 
(5)
(1,876)
(4,071)
(417)
784 
6,799 
91
66 
4,916
3 
336
(206)
6,581

91
1,517
1,578
(3,424)
(3,583)
–
(6,643)
(304)
(2,605)
(792)
(1,504)
(15,669)

1,209 

6,138 
(346)
7,001

During	the	year	ended	31	March	2014	there	were	a	number	of	material	non-cash	investing	and	financing	activities	that	arose	in	relation	to	both	the	
disposal of our interest in Verizon Wireless, the acquisition of the remaining 23% of Vodafone Italy and the return of value to shareholders. Full details 
of	these	material	non-cash	transactions	are	included	in	note	28	to	the	consolidated	financial	statements.

Note:
1  Restated for the adoption of IFRS 11 and amendments to IAS 19. See note 1 “Basis of preparation” for further details.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone Group Plc 

Annual Report 2014

102

Commentary on the consolidated statement of cash flows 

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

103

The	consolidated	statement	of	cash	flows	shows	the	
cash	flows	from	operating,	investing	and	financing	
activities for the year. Closing net debt has reduced 
to £13.7 billion from £25.4 billion. The reduction 
has primarily been achieved as the result of cash 
retained from the sale of our interest in Verizon 
Wireless after the return of value to shareholders. 

Our liquidity and working capital may be affected by a material decrease 
in	cash	flow	due	to	a	number	of	factors	as	outlined	in	“Principal	
risk factors and uncertainties” on pages 196 to 200. We do not use 
non-consolidated special purpose entities as a source of liquidity or for 
other	financing	purposes.	

Purchase of interests in subsidiaries, net of cash acquired
During the year we acquired Kabel Deutschland for net cash 
consideration of £4.3 billion. Further details on the assets and liabilities 
acquired are outlined in note 28 ”Acquisitions and disposals”.

Purchase of intangible assets
Cash payments for the purchase of intangible assets comprise 
£1.4 billion for purchases of computer software and £0.9 billion for 
acquired spectrum.

Purchase of investments
The Group purchases short-term investments as part of its treasury 
strategy. See note 13 “Other investments”.

Disposal of interests in associates and joint ventures
During the year, we disposed of our US Group whose principal asset was 
its 45% interest in Verizon Wireless for consideration which included net 
cash	proceeds	of	£34.9	billion.	There	were	no	significant	disposals	in	the	
prior year.

Disposal of investments
In the prior year we received the remaining consideration of £1.5 billion 
from the disposal of our interests in SoftBank Mobile Corp.

Dividends received from joint ventures and associates
Dividends received from associates reduced by 11.6% to £4.9 billion. 
Dividends received primarily comprise tax dividends and income 
dividends from Verizon Wireless of £4.8 billion in both the current and 
prior	financial	years.

Movements in borrowings
Funds retained from the sale of our interest in Verizon Wireless, after the 
return of value to shareholders, has enabled us to reduce the overall 
amount of the Group’s borrowings.

Purchase of treasury shares
Cash payments of £1.0 billion relate to the completion of a £1.5 billion 
share buyback programme that commenced following the receipt 
of a US$3.8 billion (£2.4 billion) income dividend from VZW in December 
2012. Further details are provided on page 101.

B and C share payments
B share payments formed part of the return of value to shareholders 
following the disposal of the Group’s interest in Verizon Wireless. 
Further details are provided on page 101.

Equity dividends paid
Equity dividends paid during the year increased by 5.6%. A special 
dividend was paid during the year to 31 March 2012 following the 
receipt of an income dividend from VZW. Further details on the 
Group’s dividends are provided on page 101.

Other transactions with non-controlling shareholders 
in subsidiaries
During the year we acquired the non-controlling interests in Vodafone 
India Limited and commenced the legal process of acquiring the 
remaining shares in Kabel Deutschland. 

Cash flow reconciliation
A	reconciliation	of	cash	generated	by	operations	to	free	cash	flow	
and net debt, two non-GAAP measures used by management, is 
shown below. Cash generated by operations increased by 5.7% to 
£12.1 billion, primarily driven by working capital improvements, partially 
offset	by	a	reduction	in	EBITDA.	Free	cash	flow	decreased	by	24%	to	
£4.2 billion, the largest contributing factor being a £0.9 billion increase 
in tax payments principally arising from the early settlement of certain 
taxes payable in the United States due to the disposal of our US Group.

%
(3.3)

5.7

(0.2)

(24.0)

EBITDA 
Working capital 
Other 
Cash generated by operations 
Cash capital expenditure
Capital expenditure 
Working capital movement in respect 
of capital expenditure 
Disposal of property, plant and 
equipment 
Operating free cash flow 
Taxation 
Dividends received from associates 
and investments
Dividends paid to non-controlling 
shareholders in subsidiaries 
Interest received and paid 
Free cash flow 
Tax settlement
Licence and spectrum payments 
Acquisitions and disposals
Equity dividends paid 
Special return
Purchase of treasury shares 
Foreign exchange 
Income dividend from VZW
Other
Net debt decrease/(increase)
Opening net debt 
Closing net debt 

2014 
£m 
11,084
1,381
(318)
12,147
(5,857)
(6,313)

Restated
2013 
£m 
11,466
177
(149)
11,494
(5,217)
(5,292)

456

75

79
6,369
(3,449)

105
6,382
(2,570)

2,842

3,132

(379)
(264)
(1,064)
(1,315)
5,501
4,183
(100)
(100)
(2,499)
(862)
(1,723)
27,372
(4,806)
(5,076)
–
(14,291)
(1,568)
(1,033)
(716)
2,423
2,409
2,065
1,149
(3,027)
(2,353)
11,654
(25,354)
(23,001)
(13,700) (25,354)

Net debt
Net debt reduced by £11.7 billion to £13.7 billion, primarily as a result 
of cash we have retained from the sale of our interest Verizon Wireless 
after the return of value to shareholders, partially offset by cash 
payments for the acquisition of Kabel Deutschland and also as a result 
of the other cash movements discussed above. 

The	financial	commentary	on	this	page	is	unaudited.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone Group Plc 
Annual Report 2014

104

Notes to the consolidated financial statements

1. Basis of preparation 

This section describes the critical accounting judgements that management has identified as having a potentially 
material impact on the Group’s consolidated financial statements and sets out our significant accounting policies 
that relate to the financial statements as a whole. Where an accounting policy is generally applicable to a specific 
note to the accounts, the policy is described within that note. We have also detailed below the new accounting 
pronouncements that we will adopt in future years and our current view of the impact they will have on our 
financial reporting. 

The consolidated financial statements are prepared in accordance with IFRS as issued by the International Accounting Standards Board and are 
also prepared in accordance with IFRS adopted by the European Union (‘EU’), the Companies Act 2006 and Article 4 of the EU IAS Regulations. 
The consolidated financial statements are prepared on a going concern basis.

The preparation of financial statements in conformity with IFRS requires management to make estimates and assumptions that affect the 
reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported 
amounts of revenue and expenses during the reporting period. A discussion on the Group’s critical accounting judgements and key sources 
of estimation uncertainty is detailed below. Actual results could differ from those estimates. The estimates and underlying assumptions are reviewed 
on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised if the revision affects only that 
period or in the period of the revision and future periods if the revision affects both current and future periods. 

Amounts in the consolidated financial statements are stated in pounds sterling.

Vodafone Group Plc is registered in England and Wales (No. 1833679).

IFRS requires the directors to adopt accounting policies that are the most appropriate to the Group’s circumstances. In determining and applying 
accounting policies, directors and management are required to make judgements in respect of items where the choice of specific policy, 
accounting estimate or assumption to be followed could materially affect the Group’s reported financial position, results or cash flows; it may later 
be determined that a different choice may have been more appropriate.

Management has identified accounting estimates and assumptions relating to revenue, taxation, business combinations and goodwill, joint 
arrangements, finite lived intangible assets, property, plant and equipment, post employment benefits, provisions and contingent liabilities 
and impairment that it considers to be critical due to their impact on the Group’s financial statements. These critical accounting judgements, 
assumptions and related disclosures have been discussed with the Company’s Audit and Risk Committee (see page 62).

Critical accounting judgements and key sources of estimation uncertainty 
Revenue recognition 
Arrangements with multiple deliverables
In revenue arrangements where more than one good or service is provided to the customer, customer consideration is allocated between the goods 
and services using relative fair value principles. The fair values determined for deliverables may impact the timing of the recognition of revenue. 
Determining the fair value of each deliverable can require complex estimates. The Group generally determines the fair value of individual elements 
based on prices at which the deliverable is regularly sold on a standalone basis after considering volume discounts where appropriate.

Gross versus net presentation
When the Group sells goods or services as a principal, income and payments to suppliers are reported on a gross basis in revenue and operating 
costs. If the Group sells goods or services as an agent, revenue and payments to suppliers are recorded in revenue on a net basis, representing the 
margin earned. 

Whether the Group is considered to be the principal or an agent in the transaction depends on analysis by management of both the legal form and 
substance of the agreement between the Group and its business partners; such judgements impact the amount of reported revenue and operating 
expenses but do not impact reported assets, liabilities or cash flows. 

Taxation
The Group’s tax charge on ordinary activities is the sum of the total current and deferred tax charges. The calculation of the Group’s total tax charge 
involves estimation and judgement in respect of certain matters where the tax impact is uncertain until a conclusion is reached with the relevant tax 
authority or through a legal process. The final resolution of some of these items may give rise to material profits, losses and/or cash flows.

Resolving tax issues can take many years as it is not always within the control of the Group and often depends on the efficiency of legal processes 
in the relevant tax jurisdiction. 

Recognition of deferred tax assets 
The recognition of deferred tax assets is based upon whether it is more likely than not that there will be sufficient and suitable taxable profits 
in the relevant legal entity or tax group against which to utilise the assets in the future. Judgement is required when determining probable future 
taxable profits, which are estimated using the latest available profit forecasts. Prior to recording deferred tax assets for tax losses, relevant tax law 
is considered to determine the availability of the losses to offset against the future taxable profits. 

Significant items on which the Group has exercised accounting estimation and judgement include the recognition of deferred tax assets in respect 
of losses in Luxembourg, Germany, India, and Turkey, capital allowances in the United Kingdom and the tax liability on the rationalisation and 
re-organisation of the Group prior to the disposal of our US group, whose principal asset was its 45% interest in Verizon Wireless (‘VZW’). See note 6 
“Taxation” to the consolidated financial statements.

Vodafone Group Plc 

Annual Report 2014

104

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

105

Business combinations and goodwill
When a business combination occurs, the fair values of the identifiable assets and liabilities assumed, including intangible assets, are recognised. 
The determination of the fair values of acquired assets and liabilities is based, to a considerable extent, on management’s judgement. If the purchase 
consideration exceeds the fair value of the net assets acquired then the difference is recognised as goodwill. If the purchase price consideration 
is lower than the fair value of the assets acquired then a gain is recognised in the income statement.

Allocation of the purchase price between finite lived assets (discussed below) and indefinite lived assets such as goodwill affects the results of the 
Group as finite lived intangible assets are amortised, whereas indefinite lived intangible assets, including goodwill, are not amortised. 

On transition to IFRS the Group elected not to apply IFRS 3, “Business combinations”, retrospectively as the difficulty in applying these requirements 
to business combinations completed by the Group from incorporation through to 1 April 2004 exceeded any potential benefits. Goodwill arising 
before the date of transition to IFRS amounted to £78,753 million.

If the Group had elected to apply the accounting for business combinations retrospectively it may have led to an increase or decrease in goodwill, 
licences, customer bases, brands and related deferred tax liabilities recognised on acquisition.

Joint arrangements
The Group participates in a number of joint arrangements where control of the arrangement is shared with one or more other parties. A joint 
arrangement is classified as a joint operation or as a joint venture, depending on management’s assessment of the legal form and substance 
of the arrangement.

The classification can have a material impact on the consolidated financial statements. The Group’s share of assets, liabilities, revenue, expenses and 
cash flows of joint operations are included in the consolidated financial statements on a line-by-line basis, whereas the Group’s investment and share 
of results of joint ventures are shown within single line items in the consolidated statement of financial position and consolidated income statement 
respectively. See note 12 “Investments in associates and joint ventures” to the consolidated financial statements.

Finite lived intangible assets
Other intangible assets include amounts spent by the Group acquiring licences and spectrum, customer bases and brands and the costs 
of purchasing and developing computer software.

Where intangible assets are acquired through business combinations and no active market for the assets exists, the fair value of these assets 
is determined by discounting estimated future net cash flows generated by the asset. Estimates relating to the future cash flows and discount rates 
used may have a material effect on the reported amounts of finite lived intangible assets.

Estimation of useful life
The useful life over which intangible assets are amortised depends on management’s estimate of the period over which economic benefit will 
be derived from the asset. Reducing the useful life will increase the amortisation charge in the consolidated income statement. Useful lives are 
periodically reviewed to ensure that they remain appropriate. The basis for determining the useful life for the most significant categories of intangible 
assets is discussed below.

Licences and spectrum fees
The estimated useful life is generally the term of the licence unless there is a presumption of renewal at negligible cost; this is adjusted if necessary, 
for example taking into account the impact of any expected changes in technology.

Customer bases
The estimated useful life principally reflects management’s view of the average economic life of the customer base and is assessed by reference 
to customer churn rates. An increase in churn rates may lead to a reduction in the estimated useful life and an increase in the amortisation charge. 

Capitalised software
For computer software, the useful life is based on management’s view, considering historical experience with similar products as well as anticipation 
of future events which may impact their life such as changes in technology. The useful life will not exceed the duration of a licence. 

Property, plant and equipment
Property, plant and equipment represents 18.8% (2013: 12.7%) of the Group’s total assets; estimates and assumptions made may have a material 
impact on their carrying value and related depreciation charge. See note 11 “Property, plant and equipment” for further details.

Estimation of useful life
The depreciation charge for an asset is derived using estimates of its expected useful life and expected residual value, which are reviewed annually. 
Increasing an asset’s expected life or residual value would result in a reduced depreciation charge in the consolidated income statement.

Management determines the useful lives and residual values for assets when they are acquired, based on experience with similar assets and taking 
into account other relevant factors such as any expected changes in technology. The useful life of network infrastructure is assumed not to exceed 
the duration of related operating licences unless there is a reasonable expectation of renewal or an alternative future use for the asset.

Post employment benefits
Management judgement is exercised when determining the Group’s liabilities and expenses arising for defined benefit pension schemes. 
Management is required to make assumptions regarding future rates of inflation, salary increases, discount rates and longevity of members, each 
of which may have a material impact on the defined benefit obligations that are recorded. Sensitivity analysis is provided for these assumptions 
in note 26 “Post employment benefits” to the consolidated financial statements.

Vodafone Group Plc 
Annual Report 2014

106

Notes to the consolidated financial statements (continued)

1. Basis of preparation (continued)

Provisions and contingent liabilities
The Group exercises judgement in measuring and recognising provisions and the exposures to contingent liabilities related to pending litigation 
or other outstanding claims subject to negotiated settlement, mediation, arbitration or government regulation, as well as other contingent liabilities 
(see note 30 “Contingent liabilities” to the consolidated financial statements). Judgement is necessary to assess the likelihood that a pending claim 
will succeed, or a liability will arise, and to quantify the possible range of any financial settlement. The inherent uncertainty of such matters means 
that actual losses may materially differ from estimates.

Impairment reviews
IFRS requires management to perform impairment tests annually for indefinite lived assets and, for finite lived assets, if events or changes 
in circumstances indicate that their carrying amounts may not be recoverable.

Impairment testing requires management to judge whether the carrying value of assets can be supported by the net present value of future cash 
flows that they generate. Calculating the net present value of the future cash flows requires assumptions to be made in respect of highly uncertain 
matters including management’s expectations of:

 a growth in EBITDA, calculated as adjusted operating profit before depreciation and amortisation;

 a timing and amount of future capital expenditure;

 a long-term growth rates; and 

 a appropriate discount rates to reflect the risks involved.

Management prepares formal five year forecasts for the Group’s operations, which are used to estimate their value in use. In certain developing 
markets ten year forecasts are used if it is considered that the fifth year of a forecast is not indicative of expected long-term future performance 
as operations may not have reached maturity. 

For operations where five year forecasts are used for the Group’s value in use calculations, a long-term growth rate into perpetuity has been 
determined as the lower of: 

 a the nominal GDP growth rates for the country of operation; and 

 a the long-term compound annual growth rate in EBITDA in years six to ten estimated by management. 

For operations where ten year forecasts are used for the Group’s value in use calculations, a long-term growth rate into perpetuity has been 
determined as the lower of: 

 a the nominal GDP growth rates for the country of operation; and 

 a the compound annual growth rate in EBITDA in years nine to ten of the management plan. 

Changing the assumptions selected by management, in particular the discount rate and growth rate assumptions used in the cash flow projections, 
could significantly affect the Group’s impairment evaluation and hence reported assets and profits or losses. Further details, including a sensitivity 
analysis is included in note 4 “Impairment losses” to the consolidated financial statements.

Significant accounting policies applied in the current reporting period 
that relate to the financial statements as a whole
Accounting convention
The consolidated financial statements are prepared on a historical cost basis except for certain financial and equity instruments that have been 
measured at fair value.

Basis of consolidation
The consolidated financial statements incorporate the financial statements of the Company, subsidiaries controlled by the Company (see note 32 
“Principal subsidiaries”) and joint operations that are subject to joint control (see note 12 “Investments in associates and joint ventures”).

Foreign currencies
The consolidated financial statements are presented in sterling, which is the parent company’s functional currency and the presentation currency 
of the Group. Each entity in the Group determines its own functional currency and items included in the financial statements of each entity are 
measured using that functional currency.

Transactions in foreign currencies are initially recorded at the functional currency rate prevailing at the date of the transaction. Monetary assets 
and liabilities denominated in foreign currencies are retranslated into the respective functional currency of the entity at the rates prevailing on the 
reporting period date. Non-monetary items carried at fair value that are denominated in foreign currencies are retranslated at the rates prevailing 
on the initial transaction dates. Non-monetary items measured in terms of historical cost in a foreign currency are not retranslated.

Changes in the fair value of monetary securities denominated in foreign currency classified as available-for-sale are analysed between translation 
differences and other changes in the carrying amount of the security. Translation differences are recognised in the income statement and other 
changes in carrying amount are recognised in equity. 

Translation differences on non-monetary financial assets, such as investments in equity securities classified as available-for-sale, are reported as part 
of the fair value gain or loss and are included in equity.

Vodafone Group Plc 

Annual Report 2014

106

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

107

For the purpose of presenting consolidated financial statements, the assets and liabilities of entities with a functional currency other than sterling 
are expressed in sterling using exchange rates prevailing at the reporting period date. Income and expense items and cash flows are translated 
at the average exchange rates for the period and exchange differences arising are recognised directly in equity. On disposal of a foreign entity, 
the cumulative amount previously recognised in equity relating to that particular foreign operation is recognised in profit or loss.

Goodwill and fair value adjustments arising on the acquisition of a foreign operation are treated as assets and liabilities of the foreign operation and 
translated accordingly.

In respect of all foreign operations, any exchange differences that have arisen before 1 April 2004, the date of transition to IFRS, are deemed to be nil 
and will be excluded from the determination of any subsequent profit or loss on disposal. 

The net foreign exchange loss recognised in the consolidated income statement for the year ended 31 March 2014 is £1,688 million (31 March 
2013: £117 million loss; 2012: £703 million gain). The net losses and net gains are recorded within operating profit (2014: £16 million charge; 
2013: £21 million charge; 2012: £33 million charge), other income and expense and non-operating income and expense (2014: £1,493 million 
charge; 2013: £1 million charge; 2012: £681 million credit), investment and financing income (2014: £180 million charge; 2013: £91 million charge; 
2012: £55 million credit) and income tax expense (2014: £1 million credit; 2013: £4 million charge; 2012: £nil). The foreign exchange gains and losses 
included within other income and expense and non-operating income and expense arise on the disposal of interests in joint ventures, associates and 
investments from the recycling of foreign exchange gains previously recorded in the consolidated statement of comprehensive income.

New accounting pronouncements adopted
On 1 April 2013 the Group adopted new accounting policies where necessary to comply with amendments to IFRS. Accounting pronouncements 
considered by the Group as significant on adoption are: 

 a Amendments to IAS 19, “Employee benefits”, which requires revised accounting and disclosures for defined benefit pension schemes, including 

a different measurement basis for asset returns, replacing the expected return on plan assets and interest cost currently recorded in the consolidated 
income statement with net interest. This results in a revised allocation of costs between the income statement and other comprehensive 
income. The amendments also include a revised definition of short- and long-term benefits to employees and revised criteria for the recognition 
of termination benefits. The consolidated financial statements have been restated on the adoption of the amendments to IAS 19 (2013: reduced 
profit for the year by £16 million, 2012: £9 million). 

 a Changes to the standards governing the accounting for subsidiaries, joint arrangements and associates, including the introduction of IFRS 10, 
“Consolidated Financial Statements”, IFRS 11, “Joint Arrangements” and IFRS 12, “Disclosure of Interests in Other Entities” and amendments 
to IAS 28, “Investments in Associates and Joint Ventures”. IFRS 11 generally requires interests in jointly controlled entities to be recorded using the 
equity method, which is consistent with the accounting treatment applied to investments in associates. Under IFRS 11, the Group’s principal joint 
arrangements, excluding Cornerstone Telecommunications Infrastructure Limited (see note 12 “Investments in associates and joint ventures”, 
are incorporated into the consolidated financial statements using the equity method of accounting rather than proportionate consolidation. 
The consolidated financial statements have been restated on the adoption of IFRS 11; the other changes to the standards governing the 
accounting for subsidiaries, joint arrangements and associates do not have a material impact on the Group. Adoption on 1 April 2013 is considered 
to be early adoption for the purposes of complying with IFRS as endorsed by the European Union.

In addition, during the year the Group has early-adopted amendments to IAS 36, “Impairment of Assets”, relating to recoverable amounts 
disclosures, which corrects a previous amendment. 

Other IFRS changes adopted on 1 April 2013, including the adoption of IFRS 13, “Fair Value Measurement”, have no material impact on the 
consolidated results, financial position or cash flows of the Group. 

The previously reported comparative periods have been restated in the consolidated financial statements for the amendments to IAS 19 and 
IFRS 11. The impact on key financial information is detailed in the following tables; the impact on earnings per share is immaterial.

Consolidated income statement and statement 
of comprehensive income
Revenue
Gross profit
Share of results of equity accounted associates and joint 
ventures
Operating profit/(loss)
Profit/(loss) before tax
Profit/(loss) for the financial year from continuing 
operations
Profit for the financial year from discontinued operations
Other comprehensive income/(expense)
Total comprehensive income

As reported 
£m

Adjustments 
£m

Discontinued 
operations1
£m

Restated 
£m

As reported 
£m

Adjustments 
£m

2013

Discontinued 
operations1
£m

2012

Restated 
£m

44,445
13,940

(6,404)
(2,466)

 –
 –

38,041
11,474

46,417
14,871

(7,596)
(3,251)

 –
 –

38,821
11,620

6,477
4,728
3,255

673
–
76
749

 520
(508)
(372)

(16)
–
16
 –

(6,422)
(6,422)
(6,366)

(4,616)
4,616
 –
 –

575
(2,202)
(3,483)

(3,959)
4,616
 92
749

4,963
11,187
9,549

7,003 
–
(4,653) 
2,350

1,033
(702)
(561)

(9)
–
9
–

(4,867)
(4,867)
(4,844)

(3,555)
3,555
 –
 –

1,129
5,618
4,144

3,439
3,555
(4,644)
2,350

Note:
1  Adjustments to disclose discontinued operations as a result of the disposal of the US Group, whose principal asset was its 45% interest in Verizon Wireless. See note 7 “Discontinued operations” for further details.

 
Vodafone Group Plc 
Annual Report 2014

108

Notes to the consolidated financial statements (continued)

1. Basis of preparation (continued)

Consolidated statement of financial position
Non-current assets
Current assets
Total assets
Total equity
Non-current liabilities
Current liabilities
Total equity and liabilities

Consolidated statement of cash flows
Net cash flow from operating activities
Net cash flow from investing activities
Net cash flow from financing activities
Net cash flow

As reported 
£m

Adjustments 
£m

2013

Restated 
£m

As reported 
£m

Adjustments 
£m

2012

Restated 
£m

119,411
23,287
142,698
72,488
38,986
31,224
142,698

(2,736) 116,675
(1,638)
21,649
(4,374) 138,324
72,488
 –
37,467
(1,519)
(2,855)
28,369
(4,374) 138,324

119,551
20,025
139,576
78,202
37,349
24,025
139,576

(3,132) 116,419
19,031
(994)
(4,126) 135,450
78,202
–
35,625
(1,724)
(2,402)
21,623
(4,126) 135,450

10,694
(7,398)
(2,956)
340

(1,870)
1,652
213
(5)

8,824
(5,746)
(2,743)
335

12,755
3,843
(15,369)
1,229

(2,458)
2,738
(300)
(20)

10,297
6,581
(15,669)
1,209

New accounting pronouncements to be adopted on 1 April 2014
The following pronouncements which are potentially relevant to the Group have been issued by the IASB or the IFRIC, are effective for annual 
periods beginning on or after 1 January 2014 and have been endorsed for use in the EU unless otherwise stated: 

 a Amendment to IAS 32, “Offsetting financial assets and financial liabilities”.

 a Amendments to IAS 39, “Novation of derivatives and continuation of hedge accounting”.

 a “Improvements to IFRS 2010 to 2012 cycle”, elements are effective variously from 1 July 2014 and for annual periods beginning on or after 1 July 
2014. All the amendments will be adopted by the Group from 1 April 2014, except an amendment to IFRS 8, “Operating Segments”, which will 
be adopted on 1 April 2014. These amendments have not yet been endorsed by the EU.

 a IFRIC 21, “Levies”, which has not yet been endorsed by the EU.

For periods commencing on or after 1 April 2014, the Group’s financial reporting will be presented in accordance with the new standards above 
which are not expected to have a material impact on the consolidated results, financial position or cash flows of the Group.

New accounting pronouncements to be adopted on or after 1 April 2015
On 1 April 2015 the Group will adopt Amendments to IAS 19 “Defined Benefit Plans: Employee Contributions” and “Improvements to IFRS 2011–2013 
Cycle”, which are both effective for annual periods beginning on or after 1 July 2014. “Accounting for Acquisitions of Interests in Joint Operations, 
Amendments to IFRS 11” and “Clarification of Acceptable Methods of Depreciation and Amortisation, Amendment to IAS 16 and IAS 38”, which are 
effective for accounting periods on or after 1 January 2016, will be adopted by the Group on 1 April 2016. 

Phase I of IFRS 9 “Financial Instruments” was issued in November 2009 and has subsequently been updated and amended. The effective date 
of the standard is to be confirmed and has not yet been endorsed for use in the EU. The standard introduces changes to the classification and 
measurement of financial assets, removes the restriction on electing to measure certain financial liabilities at fair value through the income 
statement from initial recognition and requires changes to the presentation of gains and losses relating to fair value changes.

The Group is currently assessing the impact of the above new pronouncements on its results, financial position and cash flows. None of the new 
pronouncements discussed above have been endorsed for use in the EU.

 
Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

109

2. Segmental analysis

The Group’s businesses are managed on a geographical basis. Selected financial data is presented on this 
basis below. 

The Group’s operating segments are established on the basis of those components of the Group that are evaluated regularly by the chief operating 
decision maker in deciding how to allocate resources and in assessing performance. The Group has a single group of related services and products 
being the supply of communications services and products. Revenue is attributed to a country or region based on the location of the Group 
company reporting the revenue. Transactions between operating segments are charged at arm’s length prices.

Segment information is provided on the basis of geographic areas, being the basis on which the Group manages its worldwide interests, with each 
country in which the Group operates treated as an operating segment. The aggregation of operating segments into the Europe and AMAP regions 
reflects, in the opinion of management, the similar economic characteristics within each of those regions as well the similar products and services 
offered and supplied, classes of customers and the regulatory environment. In the case of the Europe region this largely reflects membership 
of the European Union, whilst for the AMAP region this largely includes emerging and developing economies that are in the process of rapid growth 
and industrialisation.

Certain financial information is provided separately within the Europe region for Germany, Italy, the UK and Spain and within the AMAP region for 
India and Vodacom, as these operating segments are individually material for the Group.

During the year ended 31 March 2014 the Group changed its organisational structure, merging its Northern and Central Europe and Southern 
Europe regions into one Europe region and moved its Turkish operating company into the AMAP region given its emerging market characteristics. 
The tables below present segmental information on the revised basis with prior years restated accordingly.

The management basis includes the results of the Group’s joint ventures, Vodafone Italy, Vodafone Hutchison Australia, Vodafone Fiji and Indus 
Towers, on a proportionate basis. The statutory basis includes the results of these joint ventures, using the equity accounting basis rather than 
on a proportionate consolidation basis.

Accounting policies
Revenue 
Revenue is recognised to the extent the Group has delivered goods or rendered services under an agreement, the amount of revenue can be measured 
reliably and it is probable that the economic benefits associated with the transaction will flow to the Group. Revenue is measured at the fair value 
of the consideration receivable, exclusive of sales taxes and discounts.

The Group principally obtains revenue from providing the following telecommunication services: access charges, airtime usage, messaging, 
interconnect fees, data services and information provision, connection fees and equipment sales. Products and services may be sold separately 
or in bundled packages.

Revenue for access charges, airtime usage and messaging by contract customers is recognised as services are performed, with unbilled revenue 
resulting from services already provided accrued at the end of each period and unearned revenue from services to be provided in future periods 
deferred. Revenue from the sale of prepaid credit is deferred until such time as the customer uses the airtime, or the credit expires.

Revenue from interconnect fees is recognised at the time the services are performed.

Revenue from data services and information provision is recognised when the Group has performed the related service and, depending on the 
nature of the service, is recognised either at the gross amount billed to the customer or the amount receivable by the Group as commission for 
facilitating the service.

Customer connection revenue is recognised together with the related equipment revenue to the extent that the aggregate equipment and 
connection revenue does not exceed the fair value of the equipment delivered to the customer. Any customer connection revenue not recognised 
together with related equipment revenue is deferred and recognised over the period in which services are expected to be provided to the customer.

Revenue for device sales is recognised when the device is delivered to the end customer and the sale is considered complete. For device sales made 
to intermediaries, revenue is recognised if the significant risks associated with the device are transferred to the intermediary and the intermediary 
has no general right of return. If the significant risks are not transferred, revenue recognition is deferred until sale of the device to an end customer 
by the intermediary or the expiry of the right of return.

In revenue arrangements including more than one deliverable, the arrangements are divided into separate units of accounting. Deliverables are 
considered separate units of accounting if the following two conditions are met: (1) the deliverable has value to the customer on a stand-alone basis 
and (2) there is evidence of the fair value of the item. The arrangement consideration is allocated to each separate unit of accounting based on its 
relative fair value.

Commissions
Intermediaries are given cash incentives by the Group to connect new customers and upgrade existing customers.

For intermediaries who do not purchase products and services from the Group, such cash incentives are accounted for as an expense. Such cash 
incentives to other intermediaries are also accounted for as an expense if: 

 a the Group receives an identifiable benefit in exchange for the cash incentive that is separable from sales transactions to that intermediary; and

 a the Group can reliably estimate the fair value of that benefit.

Cash incentives that do not meet these criteria are recognised as a reduction of the related revenue.

Vodafone Group Plc 
Annual Report 2014

110

Notes to the consolidated financial statements (continued)

2. Segmental analysis (continued)

Segmental revenue

31 March 2014
Germany
Italy
UK
Spain
Other Europe
Europe
India
Vodacom
Other AMAP
AMAP
Non-Controlled Interests and 
Common Functions
Group
Discontinued operations
Verizon Wireless3

31 March 2013 restated
Germany
Italy
UK
Spain
Other Europe 
Europe
India
Vodacom
Other AMAP
AMAP
Non-Controlled Interests and 
Common Functions
Group
Discontinued operations
Verizon Wireless3

31 March 2012 restated
Germany
Italy
UK
Spain
Other Europe
Europe
India
Vodacom
Other AMAP
AMAP
Non-Controlled Interests and 
Common Functions
Group
Discontinued operations
Verizon Wireless3

Segment
revenue
£m

Intra-region
revenue
£m

Management basis1
Regional
revenue
£m

Inter-region
revenue
£m

Group
Revenue
£m

Presentation
adjustments2
£m

Discontinued
operations2
£m

(9)
(8)
(10)
(17)
(13)
(57)
– 
– 
(1)
(1)

– 
(58)

(27)
(21)
(30)
(40)
(61)
(179)
– 
– 
(1)
(1)

– 
(180)

(43)
(27)
(36)
(52)
(40)
(198)
– 
– 
(1)
(1)

– 
(199)

8,263 
4,304 
6,417 
3,501 
5,512 
27,997 
4,394 
4,718 
5,859 
14,971 

686 
43,654 

7,830 
4,734 
5,120 
3,864 
7,054 
28,602 
4,324 
5,206 
5,883 
15,413 

481 
44,496 

8,190 
5,631 
5,361 
4,711 
6,429 
30,322 
4,265 
5,638 
5,668 
15,571 

614 
46,507 

(11)
(1)
(3)
(2)
(4)
(21)
(3)
– 
(12)
(15)

(2)
(38)

(6)
(1)
(4)
(2)
(6)
(19)
(4)
– 
(28)
(32)

– 
(51)

(2)
(2)
(7)
(4)
(5)
(20)
(6)
(8)
(54)
(68)

(2)
(90)

8,252 
4,303 
6,414 
3,499 
5,508 
27,976 
4,391 
4,718 
5,847 
14,956 

684 
43,616 

7,824 
4,733 
5,116 
3,862 
7,048 
28,583 
4,320 
5,206 
5,855 
15,381 

481 
44,445 

8,188 
5,629 
5,354 
4,707 
6,424 
30,302 
4,259 
5,630 
5,614 
15,503 

612 
46,417 

– 
(3,782)
(131)
3 
136 
(3,774)
(449)
– 
(1,047)
(1,496)

– 
(5,270)

2 
(4,733)
(23)
5 
32 
(4,717)
(417)
– 
(1,270)
(1,687)

– 
(6,404)

5 
(5,629)
5 
7 
8 
(5,604)
(295)
1 
(1,456)
(1,750)

(242)
(7,596)

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 

– 
– 

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 

– 
– 

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 

– 
– 

8,272 
4,312 
6,427 
3,518 
5,525 
28,054 
4,394 
4,718 
5,860 
14,972 

686 
43,712 

9,955

7,857 
4,755 
5,150 
3,904 
7,115 
28,781 
4,324 
5,206 
5,884 
15,414 

481 
44,676 

21,972

8,233 
5,658 
5,397 
4,763 
6,469 
30,520 
4,265 
5,638 
5,669 
15,572 

614 
46,706 

20,187

Statutory basis1

Revenue
£m

8,252 
521 
6,283 
3,502 
5,644 
24,202 
3,942 
4,718 
4,800 
13,460 

684 
38,346 

7,826 
– 
5,093 
3,867 
7,080 
23,866 
3,903 
5,206 
4,585 
13,694 

481 
38,041 

8,193 
– 
5,359 
4,714 
6,432 
24,698 
3,964 
5,631 
4,158 
13,753 

370 
38,821 

Notes:
1  Management basis includes the results of the Group’s joint ventures, Vodafone Italy, Vodafone Hutchison Australia, Vodafone Fiji and Indus Towers, on a proportionate basis. The statutory basis includes the results of these 

joint ventures, using the equity accounting basis rather than on a proportionate consolidation basis.

2  Presentation adjustments relate to the restatement of the Group’s joint ventures from a proportionate consolidation basis to an equity accounted basis. Discontinued items relate to the results of Verizon Wireless.
3  Values shown for Verizon Wireless, which was an associate, are not included in the calculation of Group revenue.

 
 
Vodafone Group Plc 

Annual Report 2014

110

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

111

Segmental profit
The reconciliation of management basis EBITDA to statutory adjusted operating profit is shown below.

31 March 2014
Germany
Italy
UK
Spain
Other Europe
Europe
India
Vodacom
Other AMAP
AMAP
Non-Controlled Interests and  
Common Functions
Group
Discontinued operations
Verizon Wireless 3

31 March 2013 restated
Germany
Italy
UK
Spain
Other Europe
Europe
India
Vodacom
Other AMAP
AMAP 
Non-Controlled Interests and  
Common Functions
Group
Discontinued operations
Verizon Wireless 3

31 March 2012 restated
Germany
Italy
UK
Spain
Other Europe
Europe
India
Vodacom
Other AMAP
AMAP
Non-Controlled Interests and  
Common Functions
Group
Discontinued operations
Verizon Wireless 3

Management basis1

Depreciation,
amortisation and
loss on disposal of
fixed assets
£m

Share of results in
associates
and joint
ventures
£m

Statutory basis1

Adjusted operating
profit
£m

Presentation
adjustments4
£m

Discontinued
operations4
£m

Adjusted operating
profit
£m

(1,781)
(810)
(1,216)
(606)
(1,062)
(5,475)
(1,043)
(488)
(1,124)
(2,655)

(51)
(8,181)

(1,430)
(745)
(907)
(600)
(1,244)
(4,926)
(1,019)
(559)
(1,113)
(2,691)

74 
(7,543)

(1,473)
(779)
(888)
(627)
(1,145)
(4,912)
(1,062)
(595)
(1,015)
(2,672)

(41)
(7,625)

1 
– 
(15)
– 
2 
(12)
– 
– 
67 
67 

3,169 
3,224 

– 
– 
– 
– 
2 
2 
– 
– 
52 
52 

918 
726 
187 
181 
676 
2,688 
354 
1,228 
510 
2,092 

3,094 
7,874 

1,401 
1,172 
303 
421 
878 
4,175 
221 
1,332 
340 
1,893 

6,500 
6,554 

6,509 
12,577 

– 
– 
– 
– 
3 
3 
– 
– 
36 
36 

1,561 
1,742 
406 
583 
1,018 
5,310 
60 
1,338 
359 
1,757 

5,010 
5,049 

4,963 
12,030 

– 
(355)
– 
– 
– 
(355)
(28)
– 
(117)
(145)

105 
(395)

– 
(433)
– 
– 
– 
(433)
(63)
– 
(105)
(168)

114 
(487)

– 
(643)
– 
– 
– 
(643)
(68)
– 
(78)
(146)

99 
(690)

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 

(3,169)
(3,169)

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 

(6,500)
(6,500)

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 

(4,953)
(4,953)

918 
371 
187 
181 
676 
2,333 
326 
1,228 
393 
1,947 

30 
4,310 

1,401 
739 
303 
421 
878 
3,742 
158 
1,332 
235 
1,725 

123 
5,590 

1,561 
1,099 
406 
583 
1,018 
4,667 
(8)
1,338 
281 
1,611 

109 
6,387 

EBITDA2
£m

2,698 
1,536 
1,418 
787 
1,736 
8,175 
1,397 
1,716 
1,567 
4,680 

(24)
12,831 

4,274

2,831 
1,917 
1,210 
1,021 
2,120 
9,099 
1,240 
1,891 
1,401 
4,532 

(65)
13,566 

8,831

3,034 
2,521 
1,294 
1,210 
2,160 
10,219 
1,122 
1,933 
1,338 
4,393 

(6)
14,606 

7,689

Notes:
1  Management basis includes the results of the Group’s joint ventures, Vodafone Italy, Vodafone Hutchison Australia, Vodafone Fiji and Indus Towers, on a proportionate basis, including a five month contribution from Verizon 
Wireless. The statutory basis includes the results of these joint ventures, using the equity accounting basis rather than on a proportionate consolidation basis, and includes a five month contribution from Verizon Wireless 
which is treated as discontinued operations.

2  The Group’s measure of segment profit, EBITDA, excludes depreciation, amortisation and loss on disposal of fixed assets and the Group’s share of results in associates and joint ventures. EBITDA and adjusted operating profit 

have been restated to exclude restructuring costs.

3  Discontinued operations comprise our US Group whose principal asset was a 45% interest in Verizon Wireless. We sold our US Group on 21 February 2014. Refer to note 7 “Discontinued operations” for further details.
4  Presentation adjustments relate to the restatement of the Group’s joint ventures from a proportionate consolidation basis to an equity accounted basis. Discontinued items relate to the results of Verizon Wireless.

Vodafone Group Plc 
Annual Report 2014

112

Notes to the consolidated financial statements (continued)

2. Segmental analysis (continued)

A reconciliation of adjusted operating profit to operating (loss)/profit is shown below. For a reconciliation of operating (loss)/profit to profit for the 
financial year, see the consolidated income statement on page 96.

Adjusted operating profit
Impairment loss
Restructuring costs
Amortisation of acquired customer base and brand intangible assets
Other income and expense
Operating (loss)/profit

Segmental assets

31 March 2014
Germany
Italy
UK
Spain
Other Europe
Europe
India
Vodacom
Other AMAP
AMAP
Non-Controlled Interests and Common Functions
Group

31 March 2013 restated
Germany
Italy
UK
Spain
Other Europe
Europe
India
Vodacom
Other AMAP
AMAP
Non-Controlled Interests and Common Functions
Group

31 March 2012 restated
Germany
Italy
UK
Spain
Other Europe
Europe
India
Vodacom
Other AMAP
AMAP
Non-Controlled Interests and Common Functions
Group

2014 
£m 
4,310 
(6,600)
(355)
(551)
(717)
(3,913)

Restated
2013 
£m 
5,590 
(7,700)
(311)
(249)
468 
(2,202)

Restated
2012 
£m 
6,387 
(4,050)
(144)
(280)
3,705 
5,618 

Non-current
assets1
£m

Capital
expenditure2
£m

Other
expenditure on
intangible
assets
£m

Depreciation
and
amortisation
£m

Impairment loss
£m

22,780 
7,984 
8,031 
3,653 
8,736 
51,184 
7,824 
4,560 
4,850 
17,234 
1,121 
69,539 

19,109 
– 
8,365 
4,599 
9,786 
41,859 
7,388 
5,668 
5,826 
18,882 
982 
61,723 

19,151 
– 
6,430 
8,069 
8,543 
42,193 
7,847 
6,469 
5,362 
19,678 
715 
62,586 

1,312 
180 
932 
511 
800 
3,735 
633 
663 
711 
2,007 
571 
6,313 

1,073 
– 
601 
377 
993 
3,044 
462 
703 
678 
1,843 
405 
5,292 

880 
– 
575 
429 
823 
2,707 
710 
723 
709 
2,142 
395 
5,244 

3 
– 
– 
– 
273 
276 
1,938 
3 
11 
1,952 
– 
2,228 

2 
– 
863 
– 
1,335 
2,200 
130 
10 
90 
230 
– 
2,430 

4 
– 
– 
71 
313 
388 
– 
– 
– 
– 
– 
388 

2,036 
164 
1,290 
587 
1,047 
5,124 
828 
593 
932 
2,353 
83 
7,560 

1,423 
– 
888 
590 
1,291 
4,192 
914 
696 
894 
2,504 
(35)
6,661 

1,469 
– 
880 
626 
1,122 
4,097 
967 
840 
782 
2,589 
35 
6,721 

4,900 
– 
– 
800 
900 
6,600 
– 
– 
– 
– 
– 
6,600 

– 
4,500 
– 
3,200 
– 
7,700 
– 
– 
– 
– 
– 
7,700 

– 
2,450 
– 
900 
700 
4,050 
– 
– 
– 
– 
– 
4,050 

Notes:
1 
2 

 Comprises goodwill, other intangible assets and property, plant and equipment.
 Includes additions to property, plant and equipment and computer software, reported within intangibles. Excludes licences and spectrum additions.

 
 
Vodafone Group Plc 

Annual Report 2014

112

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

113

3. Operating (loss)/profit

Detailed below are the key amounts recognised in arriving at our operating (loss)/profit.

Net foreign exchange losses
Depreciation of property, plant and equipment (note 11):

Owned assets
Leased assets

Amortisation of intangible assets (note 10)
Impairment of goodwill in subsidiaries, associates and joint arrangements (note 4)
Impairment of licences and spectrum (note 4)
Impairment of property, plant and equipment (note 4)
Negative goodwill (note 28)
Research and development expenditure
Staff costs (note 25)
Operating lease rentals payable:

Plant and machinery
Other assets including fixed line rentals

Loss on disposal of property, plant and equipment
Own costs capitalised attributable to the construction or acquisition of property, plant and equipment

2014 
£m 
16

3,990
48
3,522
6,600
–
–
–
214
3,875

651
1,502
85
(455)

Restated
2013 
£m 
21

3,600
37
3,024
7,700
–
–
(473)
307
3,620

506
1,297
77
(356)

Restated
2012 
£m 
33

3,583
74
3,064
3,848
121
81
–
304
3,352

500
1,255
51
(312)

The total remuneration of the Group’s auditor, Deloitte LLP and other member firms of Deloitte Touche Tohmatsu Limited for services provided 
to the Group is analysed below: 

Parent company
Subsidiaries
Audit fees:

Audit-related assurance services1 
Other assurance services2
Taxation advisory services3
Other non-audit services3
Non-audit fees:

Total fees

2014 
£m 
1 
8
9

1
3
–
–
4

13

2013 
£m 
1
7
8

1
–
–
–
1

9

2012 
£m 
1 
6 
7 

1 
– 
– 
1 
2 

9 

Notes:
1  Relates to fees for statutory and regulatory filings. 
2  Primarily arising from regulatory filings and shareholder documentation requirements in respect of the disposal of Verizon Wireless and the acquisition of the outstanding minority stake in Vodafone Italy. 
3  Deloitte LLP and other member firms of Deloitte Touche Tohmatsu Limited were engaged during the year to provide a number of taxation advisory and other non-audit services. In aggregate, fees for these services amounted 

to £0.3 million

Deloitte LLP and other member firms of Deloitte Touche Tohmatsu Limited have also received fees in each of the last three years in respect of audits 
of charitable foundations associated to the Group. 

A description of the work performed by the Audit and Risk Committee in order to safeguard auditor independence when non-audit services are 
provided is set out in “Corporate governance” on page 64.

 
 
 
 
 
Vodafone Group Plc 
Annual Report 2014

114

Notes to the consolidated financial statements (continued)

4. Impairment losses

Impairment occurs when the carrying value of assets is greater than the present value of the net cash flows they 
are expected to generate. We review the carrying value of assets for each country in which we operate at least 
annually. For further details on our impairment review process see “Critical accounting judgements” in note 1 
“Basis of preparation” to the consolidated financial statements.

Accounting policies
Goodwill
Goodwill is not subject to amortisation but is tested for impairment annually or whenever there is an indication that the asset may be impaired.

For the purpose of impairment testing, assets are grouped at the lowest levels for which there are separately identifiable cash flows, known as cash-
generating units. If the recoverable amount of the cash-generating unit is less than the carrying amount of the unit, the impairment loss is allocated 
first to reduce the carrying amount of any goodwill allocated to the unit and then to the other assets of the unit pro-rata on the basis of the carrying 
amount of each asset in the unit. Impairment losses recognised for goodwill are not reversible in subsequent periods.

The recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future cash flows are 
discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks 
specific to the asset for which the estimates of future cash flows have not been adjusted.

The Group prepares and approves formal five year management plans for its operations, which are used in the value in use calculations. In certain 
developing markets the fifth year of the management plan is not indicative of the long-term future performance as operations may not have 
reached maturity. For these operations, the Group extends the plan data for an additional five year period. 

Property, plant and equipment and finite lived intangible assets
At each reporting period date, the Group reviews the carrying amounts of its property, plant and equipment and finite lived intangible assets 
to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable 
amount of the asset is estimated in order to determine the extent, if any, of the impairment loss. Where it is not possible to estimate the recoverable 
amount of an individual asset, the Group estimates the recoverable amount of the cash-generating unit to which the asset belongs.

If the recoverable amount of an asset or cash-generating unit is estimated to be less than its carrying amount, the carrying amount of the asset 
or cash-generating unit is reduced to its recoverable amount and an impairment loss is recognised immediately in the income statement.

Where an impairment loss subsequently reverses, the carrying amount of the asset or cash-generating unit is increased to the revised estimate of its 
recoverable amount, not to exceed the carrying amount that would have been determined had no impairment loss been recognised for the asset 
or cash-generating unit in prior years and an impairment loss reversal is recognised immediately in the income statement.

Impairment losses
Following our annual impairment review, the net impairment losses recognised in the consolidated income statement within operating profit, 
in respect of goodwill, licences and spectrum fees, and property, plant and equipment are stated below. The impairment losses were based on value 
in use calculations. 

Cash generating unit
Germany
Italy
Spain
Portugal
Czech Republic
Romania
Greece

Reportable segment
Germany
Italy
Spain
Other Europe
Other Europe
Other Europe
Other Europe

Goodwill
The remaining carrying value of goodwill at 31 March was as follows:

Germany
Italy
Spain

Other

2014 
£m 
4,900
–
800
500
200
200
–
6,600

2013 
£m 
–
4,500
3,200
–
–
–
–
7,700

2014 
£m 
10,306
3,017
1,662
14,985
8,330
23,315

2012
£m 
– 
2,450
900 
250
–
– 
450 
4,050 

Restated
2013 
£m 
11,703
–
2,515
14,218
10,172
24,390

 
 
 
 
 
 
 
Vodafone Group Plc 

Annual Report 2014

114

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

115

Key assumptions used in the value in use calculations
The key assumptions used in determining the value in use are:

Assumption
Budgeted EBITDA

Budgeted capital expenditure

Long-term growth rate

How determined
Budgeted EBITDA has been based on past experience adjusted for the following:
 a voice and messaging revenue is expected to benefit from increased usage from new customers, especially 
in emerging markets, the introduction of new services and traffic moving from fixed networks to mobile 
networks, though these factors will be offset by increased competitor activity, which may result in price 
declines, and the trend of falling termination and other regulated rates;

 a non-messaging data revenue is expected to continue to grow as the penetration of 3G (plus 4G where 
available) enabled devices and smartphones rise along with higher data bundle attachment rates, 
and new products and services are introduced; and

 a margins are expected to be impacted by negative factors such as the cost of acquiring and retaining 
customers in increasingly competitive markets and the expectation of further termination rate cuts 
by regulators and by positive factors such as the efficiencies expected from the implementation 
of Group initiatives.

The cash flow forecasts for capital expenditure are based on past experience and include the ongoing capital 
expenditure required to roll out networks in emerging markets, to provide enhanced voice and data products 
and services and to meet the population coverage requirements of certain of the Group’s licences. Capital 
expenditure includes cash outflows for the purchase of property, plant and equipment and computer software.
For businesses where the five year management plans are used for the Group’s value in use calculations, 
a long-term growth rate into perpetuity has been determined as the lower of:
 a the nominal GDP rates for the country of operation; and
 a the long-term compound annual growth rate in EBITDA in years six to ten estimated by management.

Pre-tax risk adjusted discount rate The discount rate applied to the cash flows of each of the Group’s operations is generally based on the risk free 

rate for ten year bonds issued by the government in the respective market. Where government bond rates 
contain a material component of credit risk, high quality local corporate bond rates may be used.
These rates are adjusted for a risk premium to reflect both the increased risk of investing in equities and the 
systematic risk of the specific Group operating company. In making this adjustment, inputs required are the 
equity market risk premium (that is the required increased return required over and above a risk free rate by an 
investor who is investing in the market as a whole) and the risk adjustment, beta, applied to reflect the risk of the 
specific Group operating company relative to the market as a whole.
In determining the risk adjusted discount rate, management has applied an adjustment for the systematic 
risk to each of the Group’s operations determined using an average of the betas of comparable listed mobile 
telecommunications companies and, where available and appropriate, across a specific territory. Management 
has used a forward-looking equity market risk premium that takes into consideration both studies by 
independent economists, the average equity market risk premium over the past ten years and the market risk 
premiums typically used by investment banks in evaluating acquisition proposals.

Year ended 31 March 2014
During the year ended 31 March 2014 impairment charges of £4,900 million, £800 million, £500 million, £200 million and £200 million were 
recorded in respect of the Group’s investments in Germany, Spain, Portugal, Czech Republic and Romania respectively. The impairment charges 
relate solely to goodwill. The recoverable amount of Germany, Spain, Portugal, Czech Republic and Romania were £23.0 billion, £3.3 billion, 
£1.3 billion, £0.6 billion and £1.2 billion respectively.

The impairment charges are driven by lower projected cash flows within the business plans resulting in our reassessment of expected future 
business performance in the light of current trading and economic conditions.

The table below shows the key assumptions used in the value in use calculations.

Pre-tax risk adjusted discount rate
Long-term growth rate
Budgeted EBITDA1
Budgeted capital expenditure2

Germany
% 
7.7
0.5
2.8
12.5–21.7

Italy
% 
10.5
1.0
(2.2)
11.1–25.5

Spain
% 
9.9
1.9
(0.7)
9.0–23.5

Portugal
% 
11.1
1.5
(0.8)
11.0–28.3

Czech Republic
% 
8.0
0.8
(0.6)
15.9–21.2

Romania
% 
11.0
1.0
1.7
10.5–17.3

Greece
% 
24.3
1.0
4.7
7.6–12.2

Assumptions used in value in use calculation

Notes:
1  Budgeted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash-generating units of the plans used for impairment testing.
2  Budgeted capital expenditure is expressed as the range of capital expenditure as a percentage of revenue in the initial five years for all cash-generating units of the plans used for impairment testing.

 
 
 
Vodafone Group Plc 
Annual Report 2014

116

Notes to the consolidated financial statements (continued)

4. Impairment losses (continued)

Sensitivity analysis
Other than as disclosed below, management believes that no reasonably possible change in any of the above key assumptions would cause the 
carrying value of any cash-generating unit to exceed its recoverable amount.

The estimated recoverable amounts of the Group’s operations in Germany, Italy, Spain, Portugal, Czech Republic, Romania and Greece are equal 
to, or not materially greater than, their carrying values; consequently, any adverse change in key assumptions would, in isolation, cause a further 
impairment loss to be recognised.

The changes in the following table to assumptions used in the impairment review would, in isolation, lead to an (increase)/decrease to the aggregate 
impairment loss recognised in the year ended 31 March 2014.

Pre-tax risk adjusted discount rate
Long-term growth rate
Budgeted EBITDA1
Budgeted capital expenditure2

Pre-tax risk adjusted discount rate
Long-term growth rate
Budgeted EBITDA1
Budgeted capital expenditure2

Increase
by 2pps
£bn
(7.1)
4.9
0.8
(2.4)

Germany

Decrease
by 2pps
£bn
4.9
(5.2)
(0.8)
2.4

Increase
by 2pps
£bn
(0.9)
0.8
0.2
(0.8)

Increase
by 2pps
£bn
(0.2)
0.2
–
–

Spain

Decrease
by 2pps
£bn
0.8
(0.8)
(0.2)
0.8

Czech Republic

Decrease
by 2pps
£bn
0.2
(0.2)
–
–

Increase
by 2pps
£bn
(0.3)
0.4
0.1
(0.2)

Increase
by 2pps
£bn
(0.2)
0.2
0.1
–

Portugal

Decrease
by 2pps
£bn
0.4
(0.2)
(0.1)
0.2

Romania

Decrease
by 2pps
£bn
0.2
(0.2)
(0.1)
–

Notes:
1  Budgeted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash-generating units of the plans used for impairment testing.
2  Budgeted capital expenditure is expressed as a percentage of revenue in the initial five years for all cash-generating units of the plans used for impairment testing.

Year ended 31 March 2013
During the year ended 31 March 2013 impairment charges of £4,500 million and £3,200 million were recorded in respect of the Group’s investments 
in Italy and Spain respectively. The impairment charges relate solely to goodwill. The recoverable amounts of Italy and Spain were £8.9 billion and 
£4.2 billion respectively. The impairment charges were driven by a combination of lower projected cash flows within business plans, resulting from 
our reassessment of expected future business performance in light of current trading and economic conditions and adverse movements in discount 
rates driven by the credit rating and yields on ten year government bonds.

The table below shows the key assumptions used in the value in use calculations.

Pre-tax risk adjusted discount rate
Long-term growth rate
Budgeted EBITDA1
Budgeted capital expenditure2

Italy
% 
11.3 
0.5 
(0.2) 
9.9–15.2 

Spain
% 
12.2 
1.9 
1.7 
11.2–15.2 

Germany
% 
9.6 
1.4
2.5 
11.3–12.6 

Assumptions used in value in use calculation 

Greece
% 
23.9 
1.0 
0.4 
7.8–11.0 

Portugal
% 
11.2 
0.4 
(1.5) 
10.0–18.9 

Romania
% 
11.2 
3.0 
0.8 
10.1–15.5 

Notes:
1  Budgeted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash-generating units of the plans used for impairment testing.
2  Budgeted capital expenditure is expressed as the range of capital expenditure as a percentage of revenue in the initial five years for all cash-generating units of the plans used for impairment testing.

The pre-tax adjusted discount rate used for Czech Republic was 5.6%.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone Group Plc 

Annual Report 2014

116

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

117

Sensitivity analysis
Other than as disclosed below, management believes that no reasonably possible change in any of the above key assumptions would cause the 
carrying value of any cash-generating unit to exceed its recoverable amount.

The estimated recoverable amounts of the Group’s operations in Italy, Spain, Portugal and Greece are equal to, or not materially greater than, 
their carrying values; consequently, any adverse change in key assumptions would, in isolation, cause a further impairment loss to be recognised. 
The estimated recoverable amounts of the Group’s operations in Germany and Romania exceeded their carrying values by approximately 
£1,034 million and £184 million respectively. 

Pre-tax risk adjusted discount rate
Long-term growth rate
Budgeted EBITDA1
Budgeted capital expenditure2

Change required for carrying value  
to equal the recoverable amount

Germany
pps
0.4
(0.5)
(0.7)
1.1 

Romania
pps 
1.0 
(1.2) 
(1.7) 
2.8 

Notes:
1  Budgeted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash-generating units of the plans used for impairment testing.
2  Budgeted capital expenditure is expressed as the range of capital expenditure as a percentage of revenue in the initial five years for all cash-generating units of the plans used for impairment testing.

The changes in the following table to assumptions used in the impairment review would, in isolation, lead to an (increase)/decrease to the aggregate 
impairment loss recognised in the year ended 31 March 2013:

Pre-tax risk adjusted discount rate
Long-term growth rate
Budgeted EBITDA1
Budgeted capital expenditure2

Increase
by 2pps
£bn
(1.4) 
1.8 
 0.5
(0.9) 

Italy

Decrease
by 2pps
£bn
1.8 
(1.3) 
(0.5) 
0.9 

Increase
by 2pps
£bn
(0.7)
–
–
(0.6)

Spain

Decrease
by 2pps
£bn
–
(0.7)
(0.1)
–

Increase
by 2pps
£bn
(0.3)
–
–
(0.2)

Portugal

Decrease
by 2pps
£bn
–
(0.3)
(0.1)
–

Notes:
1  Budgeted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash-generating units of the plans used for impairment testing.
2  Budgeted capital expenditure is expressed as a percentage of revenue in the initial five years for all cash-generating units of the plans used for impairment testing.

Year ended 31 March 2012
During the year ended 31 March 2012 impairment charges of £2,450 million, £900 million, £450 million and £250 million were recorded in respect 
of the Group’s investments in Italy, Spain, Greece and Portugal, respectively. Of the total charge, £3,848 million related to goodwill, and £202 million 
was allocated in Greece to licence intangible assets (£121 million) and property, plant and equipment (£81 million). The recoverable amounts of Italy, 
Spain, Greece and Portugal were £13.5 billion, £7.4 billion, £0.4 billion and £1.8 billion respectively.

The impairment charges were primarily driven by increased discount rates as a result of increases in bond rates, with the exception of Spain where 
rates reduced marginally compared to 31 March 2011. In addition, business valuations were negatively impacted by lower cash flows within business 
plans reflecting challenging economic and competitive conditions, and faster than expected regulatory rate cuts, particularly in Italy.

The table below shows the key assumptions used in the value in use calculations.

Pre-tax risk adjusted discount rate
Long-term growth rate
Budgeted EBITDA1
Budgeted capital expenditure2

Germany
% 
8.5 
1.5 
2.3
8.5–11.8 

Italy
% 
12.1 
1.2
(1.2)
10.1–12.3 

Spain
% 
10.6 
1.6
3.9
10.3–11.7 

Assumptions used in value in use calculation 

Greece
% 
22.8 
1.0 
(6.1)
9.3–12.7 

Portugal
% 
16.9 
2.3
0.2
12.5–14.0 

India
% 
15.1 
6.8
15.0
11.4–14.4 

Romania
% 
11.5 
3.0
0.8
12.0–14.3 

Notes:
1  Budgeted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash-generating units of the plans used for impairment testing.
2  Budgeted capital expenditure is expressed as the range of capital expenditure as a percentage of revenue in the initial five years for all cash-generating units of the plans used for impairment testing.

 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone Group Plc 
Annual Report 2014

118

Notes to the consolidated financial statements (continued)

5. Investment income and financing costs

Investment income comprises interest received from short-term investments, bank deposits, government bonds 
and gains from foreign exchange contracts which are used to hedge net debt. Financing costs mainly arise from 
interest due on bonds and commercial paper issued, bank loans and the results of hedging transactions used to 
manage foreign exchange and interest rate movements. 

Investment income:
Available-for-sale investments:

Dividends received

Loans and receivables at amortised cost
Fair value through the income statement (held for trading):

Derivatives – foreign exchange contracts
Other1

Financing costs: 
Items in hedge relationships:

Other loans
Interest rate swaps
Fair value hedging instrument
Fair value of hedged item

Other financial liabilities held at amortised cost:

Bank loans and overdrafts2
Other loans3
Interest credit on settlement of tax issues4
Equity put rights and similar arrangements5

Fair value through the income statement (held for trading):

Derivatives – forward starting swaps and futures
Other1

Net financing costs

2014 
£m 

10
184

82
70
346

265
(196)
386
(363)

557
770
(15)
143

Restated
2013 
£m 

Restated
2012 
£m 

2 
124 

115
64
305

228
(184)
(81)
112

584
736
(91)
136

2 
168 

121 
165 
456 

210
(178)
(539)
511

628
785
23
81

244
3 
1,768 
1,312

1
6
1,554
1,208

105
51
1,596
1,291

Notes:
1 

 Amounts for 2014 include net foreign exchange gains of £21 million (2013 £91 million loss; 2012 £55 million gain) arising from net foreign exchange movements on certain intercompany balances. Amounts for 2012 include 
foreign exchange gains arising on investments held following the disposal of Vodafone Japan to SoftBank Corp.

2  The Group capitalised £3 million of interest expense in the year (2013: £8 million; 2012: £25 million). The interest rate used to determine the amount of borrowing costs eligible for capitalisation was 5.4%.
3  Amounts for 2014 include foreign exchange losses of £201 million.
4  Amounts for 2014 and 2013 include a reduction of the provision for potential interest on tax issues. 
5 

Includes amounts in relation to the Group’s arrangements with its non-controlling interest partners in India.

 
 
 
 
 
 
 
 
 
 
Vodafone Group Plc 

Annual Report 2014

118

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

119

6. Taxation

This note explains how our Group tax charge arises. The deferred tax section of the note also provides information 
on our expected future tax charges and sets out the tax assets held across the Group together with our view on 
whether or not we expect to be able to make use of these in the future. 

Accounting policies
Income tax expense represents the sum of the current tax payable and deferred tax.

Current tax payable or recoverable is based on taxable profit for the year. Taxable profit differs from profit as reported in the income statement 
because some items of income or expense are taxable or deductible in different years or may never be taxable or deductible. The Group’s liability for 
current tax is calculated using UK and foreign tax rates and laws that have been enacted or substantively enacted by the reporting period date.

Deferred tax is the tax expected to be payable or recoverable in the future arising from temporary differences between the carrying amounts 
of assets and liabilities in the financial statements and the corresponding tax bases used in the computation of taxable profit. It is accounted for using 
the statement of financial position liability method. Deferred tax liabilities are generally recognised for all taxable temporary differences and deferred 
tax assets are recognised to the extent that it is probable that temporary differences or taxable profits will be available against which deductible 
temporary differences can be utilised. 

Such assets and liabilities are not recognised if the temporary difference arises from the initial recognition (other than in a business combination) 
of assets and liabilities in a transaction that affects neither the taxable profit nor the accounting profit. Deferred tax liabilities are not recognised to the 
extent they arise from the initial recognition of non-tax deductible goodwill.

Deferred tax liabilities are recognised for taxable temporary differences arising on investments in subsidiaries and associates, and interests in joint 
arrangements, except where the Group is able to control the reversal of the temporary difference and it is probable that the temporary difference 
will not reverse in the foreseeable future.

The carrying amount of deferred tax assets is reviewed at each reporting period date and adjusted to reflect changes in the Group’s assessment that 
sufficient taxable profits will be available to allow all or part of the asset to be recovered.

Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset realised, based on tax rates 
that have been enacted or substantively enacted by the reporting period date.

Tax assets and liabilities are offset when there is a legally enforceable right to set off current tax assets against current tax liabilities and when they 
either relate to income taxes levied by the same taxation authority on either the same taxable entity or on different taxable entities which intend 
to settle the current tax assets and liabilities on a net basis.

Tax is charged or credited to the income statement, except when it relates to items charged or credited to other comprehensive income or directly 
to equity, in which case the tax is recognised in other comprehensive income or in equity.

Income tax expense 

United Kingdom corporation tax expense/(income):

Current year
Adjustments in respect of prior years

Overseas current tax expense/(income):

Current year
Adjustments in respect of prior years

Total current tax expense

Deferred tax on origination and reversal of temporary differences:

United Kingdom deferred tax 
Overseas deferred tax
Total deferred tax income
Total income tax (income)/expense 

2014 
£m

–
17
17

3,114 
(25)
3,089
3,106

57
(19,745)
(19,688)
(16,582)

Restated
2013 
£m

Restated
2012 
£m

–
24
24

1,062
(249)
813
837

(52)
(309)
(361)
476

–
(4)
(4)

1,118
(42)
1,076
1,072

(8)
(359)
(367)
705

UK operating profits are more than offset by statutory allowances for capital investment in the UK network and systems plus ongoing interest costs 
including those arising from the £6.8 billion of spectrum payments to the UK government in 2000 and 2013.

 
 
 
 
 
 
 
 
Vodafone Group Plc 
Annual Report 2014

120

Notes to the consolidated financial statements (continued)

6. Taxation (continued)

Tax on discontinued operations

Tax charge on profit from ordinary activities of discontinued operations
Tax charge relating to the gain or loss of discontinuance
Total tax charge on discontinued operations

Tax charged/(credited) directly to other comprehensive income

Current tax charge/(credit)
Deferred tax charge/(credit)
Total tax charged/(credited) directly to other comprehensive income

Tax charged/(credited) directly to equity

Current tax charge/(credit)
Deferred tax credit
Total tax charged/(credited) directly to equity 

2014 
£m
1,709
– 
1,709

2014 
£m
–
23
23

2014 
£m
12
–
12

2013 
£m
1,750
–
1,750

Restated
2013 
£m
4
(37)
(33)

Restated
2013 
£m
(17)
(1)
(18)

2012 
£m
1,289
–
1,289

Restated
2012 
£m
(4)
(116)
(120)

Restated
2012 
£m
(1)
(1)
(2)

Factors affecting the tax expense for the year
The table below explains the differences between the expected tax expense at the UK statutory tax rate of 23% (2013: 24% and 2012: 26%), and the 
Group’s total tax expense for each year.

Continuing (loss)/profit before tax as shown in the consolidated income statement
Expected income tax (income)/expense at UK statutory tax rate
Effect of different statutory tax rates of overseas jurisdictions
Impairment losses with no tax effect
Disposal of Group investments1
Effect of taxation of associates and joint ventures, reported within operating profit
Recognition of deferred tax assets in Luxembourg and Germany2
Tax charge on rationalisation and re-organisation of non-US assets prior to VZW disposal3
Deferred tax impact of previously unrecognised temporary differences including losses
Current tax impact of previously unrecognised temporary differences including losses
Effect of unrecognised temporary differences
Adjustments in respect of prior years
Gain on acquisition of CWW with no tax effect
Effect of secondary and irrecoverable taxes
Deferred tax on overseas earnings
Effect of current year changes in statutory tax rates
Expenses not deductible for tax purposes and other items
Tax on income derived from discontinued operations
Exclude taxation of associates
Income tax (income)/expense

Notes:
1  2014 relates to deemed disposal of Italy. 2012 relates to the disposal of SFR and Polkomtel. 
2  See commentary regarding deferred tax asset recognition on page 122.
3 

Includes the US tax charge of £2,210 million on the rationalisation and reorganisation of non-US assets prior to the disposal of our interest in Verizon Wireless.

2014 
£m 
(5,270)
(1,212)
(328)
1,958
211
61
(19,318)
1,365
(164)
–
215
(43)
–
37
4
158
210
418
(154)
(16,582)

Restated
2013 
£m
(3,483)
(836)
(9)
2,664
(10)
129
–
–
(625)
(74)
(184)
(234)
(164)
94
(4)
(2)
104
–
(373)
476

Restated
2012
£m
4,144
1,077
456
1,053
(718)
78
–
–
(634)
–
(285)
(110)
–
159
–
(3)
199
–
(567)
705

 
 
 
 
 
 
 
 
 
Vodafone Group Plc 

Annual Report 2014

120

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

121

Deferred tax
Analysis of movements in the net deferred tax balance during the year:

1 April 2013 restated
Exchange movements
Credited to the income statement (continuing operations)
Charged to the income statement (discontinued operations)
Charged directly to other comprehensive income
Arising on acquisition and disposals
31 March 2014

Deferred tax assets and liabilities, before offset of balances within countries, are as follows:

Accelerated tax depreciation
Intangible assets
Tax losses
Deferred tax on overseas earnings
Other temporary differences
31 March 2014

Amount 
(charged)/ 
credited 
in income 
statement 
£m 
(123)
255
19,433
(2)
125
19,688

Gross 
deferred 
tax asset 
£m 
993
72
28,569
–
1,186
30,820

Gross 
deferred tax 
liability 
£m 
(1,597)
(1,409)
–
–
(343)
(3,349)

Less 
amounts 
unrecognised 
£m 
(40)
1
(7,418)
–
(154)
(7,611)

Deferred tax assets and liabilities are analysed in the statement of financial position, after offset of balances within countries, as follows:

Deferred tax asset
Deferred tax liability
31 March 2014

At 31 March 2013, deferred tax assets and liabilities, before offset of balances within countries, were as follows:

Accelerated tax depreciation
Intangible assets
Tax losses
Deferred tax on overseas earnings
Other temporary differences
31 March 2013

Amount 
(charged)/ 
credited 
in income 
statement 
£m 
58
85
164
(5)
59
361

Gross 
deferred 
tax asset 
£m 
1,071
126
28,077
–
2,848
32,122

Gross 
deferred tax 
liability 
£m 
(4,962)
(1,403)
–
(1,812)
(193)
(8,370)

Less 
amounts 
unrecognised 
£m 
–
–
(25,977)
–
(1,598)
(27,575)

£m 
(3,823)
151
19,688
(567)
(23)
4,434
19,860

Net 
recognised 
deferred tax 
(liability)/ 
asset 
£m 
(644)
(1,336)
21,151
–
689
19,860

£m 
20,607
(747)
19,860

Net 
recognised 
deferred tax 
(liability)/ 
asset 
£m 
(3,891)
(1,277)
2,100
(1,812)
1,057
(3,823)

At 31 March 2013 deferred tax assets and liabilities were analysed in the statement of financial position, after offset of balances within countries, 
as follows:

Deferred tax asset
Deferred tax liability
31 March 2013

£m 
2,848
(6,671)
(3,823)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone Group Plc 
Annual Report 2014

122

Notes to the consolidated financial statements (continued)

6. Taxation (continued)

Factors affecting the tax charge in future years
Factors that may affect the Group’s future tax charge include the impact of corporate restructurings, the resolution of open issues, future planning, 
corporate acquisitions and disposals, the use of brought forward tax losses and changes in tax legislation and tax rates.

The Group is routinely subject to audit by tax authorities in the territories in which it operates and, specifically, in India these are usually resolved 
through the Indian legal system. The Group considers each issue on its merits and, where appropriate, holds provisions in respect of the potential 
tax liability that may arise. However, the amount ultimately paid may differ materially from the amount accrued and could therefore affect the 
Group’s overall profitability and cash flows in future periods. See note 30 “Contingent liabilities” to the consolidated financial statements.

At 31 March 2014, the gross amount and expiry dates of losses available for carry forward are as follows:

Losses for which a deferred tax asset is recognised 
Losses for which no deferred tax is recognised 

Expiring 
within 
5 years 
£m 
274
1,281
1,555

At 31 March 2013, the gross amount and expiry dates of losses available for carry forward are as follows:

Losses for which a deferred tax asset is recognised 
Losses for which no deferred tax is recognised 

Expiring 
within 
5 years 
£m 
343
1,845
2,188

Expiring 
within 
6–10 years 
£m 
461
519
980

Expiring 
within 
6–10 years 
£m 
–
691
691

Unlimited 
£m 
79,115
26,318
105,433

Total 
£m 
79,850
28,118
107,968

Unlimited 
£m 
8,423
94,135
102,558

Total 
£m 
8,766
96,671
105,437

The losses arising on the write down of investments in Germany are available to use against both German federal and trade tax liabilities. 
Losses of £15,290 million (2013: £3,236 million) are included in the above table on which we have recognised a deferred tax asset as we expect 
the German business to continue to generate future taxable profits against which we can utilise these losses. In 2013 the Group did not recognise 
a deferred tax asset on £12,346 million of the losses as it was uncertain that these losses would be utilised.

Included above are losses amounting to £6,651 million (2013: £7,104 million) in respect of UK subsidiaries which are only available for offset against 
future capital gains and since it is uncertain whether these losses will be utilised, no deferred tax asset has been recognised. We have recognised 
a deferred tax asset against £442 million of these losses in the current year.

The losses above also include £73,734 million (2013: £70,644 million) that have arisen in overseas holding companies as a result of revaluations 
of those companies’ investments for local GAAP purposes. A deferred tax asset of £18,150 million (2013: £1,325 million) has been recognised 
in respect of £62,980 million (2013: £4,535 million) of these losses which relate to tax groups in Luxembourg where we expect the members of these 
tax groups to generate future taxable profits against which these losses will be used. No deferred tax asset is recognised in respect of the remaining 
£10,754 million of these losses as it is uncertain whether these losses will be utilised.

In addition to the above, we hold £7,642 million of losses in overseas holding companies from a former Cable & Wireless Worldwide Group company, 
for which no deferred tax asset has been recognised as it is uncertain whether these losses will be utilised. 

The recognition of the additional deferred tax assets, which arose from losses in earlier years, was triggered by the agreement to dispose of the 
US Group whose principal asset was its 45% interest in Verizon Wireless, which removes significant uncertainty around both the availability of the 
losses in Germany and the future income streams in Luxembourg. The Group expects to use the losses over a significant number of years; the actual 
use of the losses is dependent on many factors which may change, including the level of profitability in both Germany and Luxembourg, changes 
in tax law and changes to the structure of the Group.

The remaining losses relate to a number of other jurisdictions across the Group. There are also £339 million (2013: £5,918 million) of unrecognised 
other temporary differences. 

The Group holds no deferred tax liability (2013: £1,812 million) in respect of deferred taxation that would arise if temporary differences 
on investments in subsidiaries, associates and interests in joint arrangements were to be realised after the balance sheet date (see table 
above) following the Group’s disposal of its 45% stake in Verizon Wireless. No deferred tax liability has been recognised in respect of a further 
£22,985 million (2013: £47,978 million) of unremitted earnings of subsidiaries, associates and joint arrangements because the Group is in a position 
to control the timing of the reversal of the temporary difference and it is probable that such differences will not reverse in the foreseeable future. 
It is not practicable to estimate the amount of unrecognised deferred tax liabilities in respect of these unremitted earnings. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone Group Plc 

Annual Report 2014

122

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

123

7. Discontinued operations

On 21 February 2014, we completed the sale of our US Group whose principal asset was its 45% interest in Verizon 
Wireless. The results of these discontinued operations are detailed below.

Income statement and segment analysis of discontinued operations

Share of result in associates
Net financing income/(costs)
Profit before taxation
Taxation relating to performance of discontinued operations
Post-tax profit from discontinued operations

Gain on disposal of discontinued operations

Gain on disposal of discontinued operations before taxation (see note 28)
Other items arising from the disposal1
Net gain on disposal of discontinued operations 

Note:
1 

Includes dividends received from Verizon Wireless after the date of the announcement of the disposal

Profit for the financial year from discontinued operations 

Profit for the financial year from discontinued operations
Net gain on disposal of discontinued operations 
Profit for the financial year from discontinued operations

Earnings per share from discontinued operations

– Basic
– Diluted

Total comprehensive income for the financial year from discontinued operations

Equity shareholders’ funds

Cash flows from discontinued operations

Net cash flows from operating activities
Net cash flows from investing activities
Net cash flows from financing activities
Net (decrease)/increase in cash and cash equivalents
Cash and cash equivalents at the beginning of the financial year
Exchange gain/(loss) on cash and cash equivalents
Cash and cash equivalents at the end of the financial year

2014 
£m 
3,191
27
3,218
(1,709)
1,509

2014 
£m 
44,996
1,603
46,599

2014 
£m 
1,509
46,599
48,108

2013 
£m 
6,422
(56)
6,366
(1,750)
4,616

2013 
£m 
–
–
–

2013 
£m 
4,616
–
4,616

2012
£m
4,867
(23)
4,844
(1,289)
3,555

2012
£m
–
–
–

2012
£m
3,555
–
3,555

2014 
Pence per share 
181.74p
180.30p

2013 
Pence per share 
17.20p
17.20p

2012
Pence per share
12.87p
12.73p

2014 
£m 
48,108

2014 
£m 
(2,617)
4,830
(2,225)
(12)
–
12
– 

2013 
£m 
4,616

2013 
£m 
(1,464)
4,798
(5,164)
(1,830)
1,721
109
– 

2012
£m
3,555

2012
£m
(175)
4,318
(2,364)
1,779
–
(58)
1,721

Vodafone Group Plc 
Annual Report 2014

124

Notes to the consolidated financial statements (continued)

8. Earnings per share 

Basic earnings per share is the amount of profit generated for the financial year attributable to equity shareholders 
divided by the weighted average number of shares in issue during the year.

Weighted average number of shares for basic earnings per share
Effect of dilutive potential shares: restricted shares and share options
Weighted average number of shares for diluted earnings per share

Earnings for basic and diluted earnings per share

Basic earnings per share
Diluted earnings per share

2014 
Millions 
26,472
210 
26,682

2014
£m 
59,254 

223.84p
222.07p

Restated
2013 
Millions 
26,831
–
26,831

Restated
2013
£m 
413 

1.54p
1.54p

Restated
2012 
Millions
27,624
314
27,938

Restated
2012
£m 
6,948 

25.15p
24.87p

On 19 February 2014, we announced a “6 for 11” share consolidation effective 24 February 2014. This had the effect of reducing the number 
of shares in issue from 52,821,751,216 ordinary shares (including 4,351,833,492 ordinary shares held in Treasury) as at the close of business 
on 18 February 2014 to 28,811,864,298 new ordinary shares in issue immediately after the share consolidation on 24 February 2014. Prior year 
comparatives have been restated.

9. Equity dividends

Dividends are one type of shareholder return, historically paid to our shareholders in February and August. 
For information on shareholder returns in the form of share buybacks, see the “Commentary on the consolidated 
statement of changes in equity” on page 101.

Declared during the financial year:
Final dividend for the year ended 31 March 2013: 6.92 pence per share
(2012: 6.47 pence per share, 2011: 6.05 pence per share)
Interim dividend for the year ended 31 March 2014: 3.53 pence per share
(2013: 3.27 pence per share, 2012: 3.05 pence per share)
Second interim dividend share for the year ended 31 March 2014: nil
(2013: nil pence per share, 2012: 4.00 pence per share)
Special dividend for the year ended 31 March 2014: 172.94 US cents per share (see below)
(2013: nil, 2012: nil)

Proposed after the end of the reporting period and not recognised as a liability:
Final dividend for the year ended 31 March 2014: 7.47 pence per share 
(2013: 6.92 pence per share, 2012: 6.47 pence per share)

2014 
£m 

2013 
£m 

2012 
£m 

3,365

1,711

–

3,193

1,608

3,102 

1,536 

–

2,016

35,490
40,566

–
4,801

– 
6,654 

1,975

3,377

3,195 

On 2 September 2013 Vodafone announced that it had reached agreement to dispose of its US Group whose principal asset was its 45% interest 
in Verizon Wireless (‘VZW’) to Verizon Communications Inc. (‘Verizon’), for a total consideration of US$130 billion (£79 billion).

At a General Meeting of the Company on 28 January 2014, shareholders approved the transactions and following completion on 21 February 2014, 
Vodafone shareholders received all of the Verizon shares and US$23.9 billion (£14.3 billion) of cash (the ‘Return of Value’) totalling US$85.2 billion 
(£51.0 billion). 

The Return of Value was carried out in the form of a B share scheme pursuant to a Court-approved scheme of arrangement and associated 
reduction of capital (the ‘Scheme’). The Scheme provided shareholders (other than shareholders in the United States and certain other jurisdictions) 
with the flexibility to receive their proceeds as either an income or capital return. Under the Scheme, Vodafone shareholders were issued unlisted, 
non-voting bonus shares, which were shortly thereafter either cancelled in consideration of the relevant amount of Verizon shares and cash 
or the holders received the relevant amount of Verizon shares and cash in satisfaction of a special distribution on the bonus shares, depending 
on shareholder elections and subject to applicable securities laws. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

125

10. Intangible assets 

Our statement of financial position contains significant intangible assets, mainly in relation to goodwill and 
licences and spectrum. Goodwill, which arises when we acquire a business and pay a higher amount than the fair 
value of its net assets primarily due to the synergies we expect to create, is not amortised but is subject to annual 
impairment reviews. Licences and spectrum are amortised over the life of the licence. For further details see 
“Critical accounting judgements” in note 1 “Basis of preparation” to the consolidated financial statements.

Accounting policies
Identifiable intangible assets are recognised when the Group controls the asset, it is probable that future economic benefits attributed to the asset 
will flow to the Group and the cost of the asset can be reliably measured.

Goodwill
Goodwill arising on the acquisition of an entity represents the excess of the cost of acquisition over the Group’s interest in the net fair value of the 
identifiable assets, liabilities and contingent liabilities of the entity recognised at the date of acquisition. 

Goodwill is initially recognised as an asset at cost and is subsequently measured at cost less any accumulated impairment losses. Goodwill is not 
subject to amortisation but is tested for impairment or whenever there is evidence that it may be required. Goodwill is denominated in the currency 
of the acquired entity and revalued to the closing exchange rate at each reporting period date.

Negative goodwill arising on an acquisition is recognised directly in the income statement.

On disposal of a subsidiary or a jointly controlled entity, the attributable amount of goodwill is included in the determination of the profit or loss 
recognised in the income statement on disposal.

Goodwill arising before the date of transition to IFRS, on 1 April 2004, has been retained at the previous UK GAAP amounts, subject to being tested 
for impairment at that date. Goodwill written off to reserves under UK GAAP prior to 1998 has not been reinstated and is not included in determining 
any subsequent profit or loss on disposal.

Finite lived intangible assets
Intangible assets with finite lives are stated at acquisition or development cost, less accumulated amortisation. The amortisation period and method 
is reviewed at least annually. Changes in the expected useful life or the expected pattern of consumption of future economic benefits embodied 
in the asset are accounted for by changing the amortisation period or method, as appropriate, and are treated as changes in accounting estimates. 

Licence and spectrum fees
Amortisation periods for licence and spectrum fees are determined primarily by reference to the unexpired licence period, the conditions for licence 
renewal and whether licences are dependent on specific technologies. Amortisation is charged to the income statement on a straight-line basis over 
the estimated useful lives from the commencement of related network services.

Computer software
Computer software comprises computer software purchased from third parties as well as the cost of internally developed software. 
Computer software licences are capitalised on the basis of the costs incurred to acquire and bring into use the specific software. Costs that are 
directly associated with the production of identifiable and unique software products controlled by the Group, and are probable of producing 
future economic benefits are recognised as intangible assets. Direct costs include software development employee costs and directly 
attributable overheads.

Software integral to an item of hardware equipment is classified as property, plant and equipment.

Costs associated with maintaining computer software programs are recognised as an expense when they are incurred.

Internally developed software is recognised only if all of the following conditions are met:

 a an asset is created that can be separately identified;

 a it is probable that the asset created will generate future economic benefits; and

 a the development cost of the asset can be measured reliably.

Amortisation is charged to the income statement on a straight-line basis over the estimated useful life from the date the software is available for use.

Other intangible assets
Other intangible assets, including brands and customer bases, are recorded at fair value at the date of acquisition. Amortisation is charged to the 
income statement, over the estimated useful lives of intangible assets from the date they are available for use, on a straight-line basis, with the 
exception of customer relationships which are amortised on a sum of digits basis. The amortisation basis adopted for each class of intangible asset 
reflects the Group’s consumption of the economic benefit from that asset.

Estimated useful lives
The estimated useful lives of finite lived intangible assets are as follows:
 a Licence and spectrum fees
 a Computer software
 a Brands
 a Customer bases

3–25 years
3–5 years
1–10 years
2–7 years

Vodafone Group Plc 
Annual Report 2014

126

Notes to the consolidated financial statements (continued)

10. Intangible assets (continued)

Cost:
1 April 2012 restated
Exchange movements
Arising on acquisition
Additions 
Disposals of subsidiaries 
Disposals
Other
31 March 2013 restated
Exchange movements
Arising on acquisition
Additions 
Disposals
Other
31 March 2014 

Accumulated impairment losses and amortisation:
1 April 2012 restated
Exchange movements
Amortisation charge for the year
Impairment losses
Disposals of subsidiaries 
Disposals
Other
31 March 2013 restated
Exchange movements
Amortisation charge for the year
Impairment losses
Disposals
Other
31 March 2014

Net book value:
31 March 2013 restated
31 March 2014

 Goodwill 
£m 

72,840 
417 
59 
– 
– 
– 
– 
73,316 
(3,054)
6,859 
– 
– 
– 
77,121 

45,024 
702 
– 
3,200 
– 
– 
– 
48,926 
(1,720)
– 
6,600 
– 
– 
53,806 

Licences and 
spectrum 
£m 

26,480 
(62)
28 
2,430 
(9)
– 
4 
28,871 
(1,757)
1,319 
2,228 
(74)
5 
30,592 

10,886 
30 
1,623 
– 
(5)
– 
– 
12,534 
(732)
1,683 
– 
(65)
– 
13,420 

24,390 
23,315 

16,337 
17,172 

Computer 
software 
£m 

8,018 
49 
63 
1,307 
(554)
(4)
– 
8,879 
(375)
464 
1,437 
(296)
103 
10,212 

5,471 
38 
1,150 
– 
(545)
(3)
1 
6,112 
(261)
1,282 
– 
(278)
9 
6,864 

2,767 
3,348 

Other 
£m 

2,783 
(213)
335 
– 
– 
– 
– 
2,905 
(434)
2,861 
– 
– 
– 
5,332 

2,162 
(153)
251 
– 
– 
– 
– 
2,260 
(338)
557 
– 
– 
– 
2,479 

645 
2,853 

Total 
£m 

110,121 
191 
485 
3,737 
(563)
(4)
4 
113,971 
(5,620)
11,503 
3,665 
(370)
108 
123,257 

63,543 
617 
3,024 
3,200 
(550)
(3)
1 
69,832 
(3,051)
3,522 
6,600 
(343)
9 
76,569 

44,139 
46,688 

For licences and spectrum and other intangible assets, amortisation is included within the cost of sales line within the consolidated income 
statement. Licences and spectrum with a net book value of £3,885 million (2013: £2,707 million) have been pledged as security against borrowings.

The net book value and expiry dates of the most significant licences are as follows: 

Germany
Italy
UK
India
Qatar
Netherlands

Expiry date
2016/2020/2025
2015/2021/2029
2021/2033
2014–2030
2028
2016/2029/2030

2014 
£m 
3,743
1,301
3,425
3,885
945
1,188

Restated
2013 
£m 
4,329
–
3,782
2,702
1,111
1,329

The remaining amortisation period for each of the licences in the table above corresponds to the expiry date of the respective licence. A summary 
of the Group’s most significant spectrum licences can be found on page 194.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone Group Plc 

Annual Report 2014

126

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

127

11. Property, plant and equipment 

We make significant investments in network equipment and infrastructure – the base stations and technology 
required to operate our networks – that form the majority of our tangible assets. All assets are depreciated over 
their useful economic lives. For further details on the estimation of useful economic lives, see “Critical accounting 
judgements” in note 1 “Basis of preparation” to the consolidated financial statements.

Accounting policies
Land and buildings held for use are stated in the statement of financial position at their cost, less any subsequent accumulated depreciation and 
subsequent accumulated impairment losses. 

Amounts for equipment, fixtures and fittings, which includes network infrastructure assets and which together comprise an all but insignificant 
amount of the Group’s property, plant and equipment, are stated at cost less accumulated depreciation and any accumulated impairment losses.

Assets in the course of construction are carried at cost, less any recognised impairment loss. Depreciation of these assets commences when the 
assets are ready for their intended use.

The cost of property, plant and equipment includes directly attributable incremental costs incurred in their acquisition and installation.

Depreciation is charged so as to write off the cost of assets, other than land, using the straight-line method, over their estimated useful lives, 
as follows:

Land and buildings
 a Freehold buildings
 a Leasehold premises

25–50 years
the term of the lease

Equipment, fixtures and fittings
 a Network infrastructure
 a Other

3–25 years
3–10 years

Depreciation is not provided on freehold land.

Assets held under finance leases are depreciated over their expected useful lives on the same basis as owned assets or, where shorter, the term 
of the relevant lease.

The gain or loss arising on the disposal or retirement of an item of property, plant and equipment is determined as the difference between any sale 
proceeds and the carrying amount of the asset and is recognised in the income statement.

Vodafone Group Plc 
Annual Report 2014

128

Notes to the consolidated financial statements (continued)

11. Property, plant and equipment (continued)

Cost:
1 April 2012 restated
Exchange movements
Arising on acquisition
Additions
Disposals of subsidiaries
Disposals
Other
31 March 2013 restated
Exchange movements
Arising on acquisition
Additions
Disposals of subsidiaries 
Disposals 
Transfer of assets to joint operations
Other
31 March 2014

Accumulated depreciation and impairment:
1 April 2012 restated
Exchange movements
Charge for the year
Disposals of subsidiaries
Disposals 
Other
31 March 2013 restated
Exchange movements
Charge for the year
Disposals of subsidiaries
Disposals 
Transfer of assets to joint operations
Other
31 March 2014

Net book value:
31 March 2013 restated
31 March 2014

Land and 
buildings 
£m 

1,426 
(20)
52 
122 
(1)
(18)
37 
1,598 
(99)
113 
127 
– 
(93)
–
– 
1,646 

584 
1 
97 
(1)
(13)
31 
699 
(20)
99 
– 
(46)
–
– 
732 

899 
914 

Equipment, 
fixtures 
and fittings 
£m 

38,776 
(41)
1,503 
3,862 
(28)
(1,481)
(143)
42,448 
(2,900)
6,286 
4,743 
(15)
(1,224)
(672)
(103)
48,563 

23,610 
106 
3,540 
(14) 
(1,329)
(150)
25,763 
(1,477)
3,939 
(15)
(1,099)
(476)
(9)
26,626 

Total 
£m 

40,202 
(61)
1,555 
3,984 
(29)
(1,499)
(106)
44,046 
(2,999)
6,399 
4,870 
(15)
(1,317)
(672)
(103)
50,209 

24,194 
107 
3,637 
(15)
(1,342)
(119)
26,462 
(1,497)
4,038 
(15)
(1,145)
(476)
(9)
27,358 

16,685 
21,937 

17,584 
22,851 

The net book value of land and buildings and equipment, fixtures and fittings includes £48 million and £413 million respectively (2013: £62 million 
and £281 million) in relation to assets held under finance leases. Included in the net book value of land and buildings and equipment, fixtures 
and fittings are assets in the course of construction, which are not depreciated, with a cost of £70 million and £1,617 million respectively 
(2013: £19 million and £1,399 million). Property, plant and equipment with a net book value of £1 million (2013: £357 million) has been pledged 
as security against borrowings.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone Group Plc 

Annual Report 2014

128

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

129

12. Investments in associates and joint ventures

We hold interests in several associates where we have significant influence, including Verizon Wireless which was 
disposed of on 21 February 2014, as well as interests in a number of joint arrangements where we share control 
with one or more third parties, with our business in Italy being the most significant prior to the acquisition of the 
remaining interests as part of the Verizon Wireless disposal. For further details see “Critical accounting judgements” 
in note 1 “Basis of preparation” to the consolidated financial statements.

Accounting policies
Interests in joint arrangements
A joint arrangement is a contractual arrangement whereby the Group and other parties undertake an economic activity that is subject to joint 
control; that is, when the relevant activities that significantly affect the investee’s returns require the unanimous consent of the parties sharing 
control. Joint arrangements are either joint operations or joint ventures.

Joint operations
A joint operation is a joint arrangement whereby the parties that have joint control have the rights to the assets, and obligations for the liabilities, 
relating to the arrangement or that other facts and circumstances indicate that this is the case. The Group’s share of assets, liabilities, revenue, 
expenses and cash flows are combined with the equivalent items in the financial statements on a line-by-line basis. 

Any goodwill arising on the acquisition of the Group’s interest in a jointly controlled entity is accounted for in accordance with the Group’s accounting 
policy for goodwill arising on the acquisition of a subsidiary.

Joint ventures
A joint venture is a joint arrangement whereby the parties that have joint control have the rights to the net assets of the arrangement.

At the date of acquisition, any excess of the cost of acquisition over the Group’s share of the net fair value of the identifiable assets, liabilities and 
contingent liabilities of the joint venture is recognised as goodwill. The goodwill is included within the carrying amount of the investment. 

The results and assets and liabilities of joint ventures are incorporated in the consolidated financial statements using the equity method 
of accounting. Under the equity method, investments in joint ventures are carried in the consolidated statement of financial position at cost 
as adjusted for post-acquisition changes in the Group’s share of the net assets of the joint venture, less any impairment in the value of the 
investment. The Group’s share of post-tax profits or losses are recognised in the consolidated income statement. Losses of a joint venture in excess 
of the Group’s interest in that joint venture are recognised only to the extent that the Group has incurred legal or constructive obligations or made 
payments on behalf of the joint venture.

Associates
An associate is an entity over which the Group has significant influence and that is neither a subsidiary nor an interest in a joint venture. 
Significant influence is the power to participate in the financial and operating policy decisions of the investee but do not have control or joint control 
over those policies. 

At the date of acquisition, any excess of the cost of acquisition over the Group’s share of the net fair value of the identifiable assets, liabilities and 
contingent liabilities of the associate is recognised as goodwill. The goodwill is included within the carrying amount of the investment. 

The results and assets and liabilities of associates are incorporated in the consolidated financial statements using the equity method of accounting. 
Under the equity method, investments in associates are carried in the consolidated statement of financial position at cost as adjusted for post-
acquisition changes in the Group’s share of the net assets of the associate, less any impairment in the value of the investment. The Group’s share 
of post-tax profits or losses are recognised in the consolidated income statement. Losses of an associate in excess of the Group’s interest 
in that associate are recognised only to the extent that the Group has incurred legal or constructive obligations or made payments on behalf 
of the associate.

Joint operations
The Company’s principal joint operation has share capital consisting solely of ordinary shares and is indirectly held, and principally operates in the 
UK. The financial and operating activities of the operation are jointly controlled by the participating shareholders and are primarily designed for the 
provision of output to the shareholders.

Name of joint operation
Cornerstone Telecommunications Infrastructure Limited

Note:
1  Effective ownership percentages of Vodafone Group Plc at 31 March 2014, rounded to the nearest tenth of one percent.

Principal activity 
Network infrastructure

Country of 
incorporation or 
registration
UK

Percentage1
shareholdings
50.0

Vodafone Group Plc 
Annual Report 2014

130

Notes to the consolidated financial statements (continued)

12. Investments in associates and joint ventures (continued)

Investment in joint ventures
Investment in associates
31 March

2014 
£m 
(158)
272
114

Restated
2013 
£m 
7,812
38,635
46,447

Joint ventures
The financial and operating activities of the Group’s joint ventures are jointly controlled by the participating shareholders. The participating 
shareholders have rights to the net assets of the joint ventures though their equity shareholdings. Unless otherwise stated, the Company’s principal 
joint ventures all have share capital consisting solely of ordinary shares and are all indirectly held. The country of incorporation or registration of all 
joint ventures is also their principal place of operation.

Name of joint venture
Indus Towers Limited
Vodafone Hutchison Australia Pty Limited3
Vodafone Fiji Limited

Principal activity 
Network infrastructure
Network operator
Network operator

Country of 
incorporation or 
registration
India
Australia
Fiji

Percentage1
shareholdings
37.42
50.0 
49.04

Notes:
1  Effective ownership percentages of Vodafone Group Plc at 31 March 2014, rounded to the nearest tenth of one percent.
2  42% of Indus Towers Limited is held by Vodafone India Limited (‘VIL’) in which the Group had a 89% interest.
3  Vodafone Hutchison Australia Pty Limited has a year end of 31 December.
4  The Group holds substantive participating rights which provide it with a veto over the significant financial and operating policies of Vodafone Fiji Limited and which ensure it is able to exercise joint control over Vodafone Fiji 

Limited with the majority shareholder.

The summarised financial information for equity accounted joint ventures on a 100% ownership basis is set out below including the Group’s 76.9% 
ownership interest in Vodafone Omnitel B.V. until 21 February 2014. On 21 February 2014, the Group acquired the remaining 23.1% interest upon 
which date, the results of the wholly acquired entity have been consolidated in the Group’s financial statements. Refer to note 28 “Acquisitions and 
disposals” for further information. 

Vodafone Omnitel B.V1.
2013 
£m

2014 
£m

Indus Towers Limited

Vodafone Hutchison  
Australia Pty Limited

Other joint ventures

2014 
£m

2013 
£m

2014 
£m

2013 
£m

2014 
£m

2013 
£m

2014 
£m

Total

2013 
£m

Income statement and statement of 
comprehensive income
Revenue
Depreciation and amortisation
Interest income
Interest expense
Income tax (expense)/income
Profit or loss from continuing operations

Other comprehensive (expense)/income
Total comprehensive income/(expense)

Statement of financial position
Non-current assets
Current assets
Non-current liabilities
Current liabilities
Equity shareholders’ funds
Statement of financial position
Cash and cash equivalents within current assets
Non-current liabilities excluding trade and other 
payables and provisions
Current liabilities excluding trade and other payables 
and provisions
Summary
Investment in joint ventures
Profit/(loss) from continuing operations
Other comprehensive (expense)/income
Total comprehensive income/(expense)

4,931
(937)
1
(15)
(174)
339
–
339

6,186
(999)
2
(6)
(430)
951
(6)
945

4,870
–
1,722
–
–
(176)
– (3,067)
– (3,349)

1,547
(507)
20
(124)
39
51
–
51

1,798
423
(801)
(532)
(888)

1,489
(256)
8
(103)
(53)
34
–
34

2,032 2,497
(454)
(423)
10
6
(191)
(212)
1
3
(446)
(132)
–
6
(440)
(132)

1,542
417
(1,297)
(724)
62

1,916 1,865
528
590
(1,688)
(3,150)
(661)
(2,154)
1,305 1,449

–

–

–

20

143

65

60

96

(97)

(701)

(1,147)

(3,060)

(1,560)

(772)

(258)

(34)

(97)

(1,412)

–
261
–
261

8,441
731
(5)
726

373
21
–
21

(26)
15
–
15

(559)
(66)
–
(66)

(609)
(223)
3
(220)

28
5
–
5

6
(3)
2
(1)

(158)
221
–
221

7,812
520
–
520

Note:
1  Prior to 21 February 2013, the other participating shareholder held substantive veto rights such that the Group did not unilaterally control the financial and operating policies of Vodafone Omnitel B.V.

The Group received a dividend of £26 million in the year to 31 March 2014 (2013: £46 million; 2012: £nil) from Indus Towers. 

 
 
 
Vodafone Group Plc 

Annual Report 2014

130

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

131

Associates
Unless otherwise stated, the Company’s principal associates all have share capital consisting solely of ordinary shares and are all indirectly held. 
The country of incorporation or registration of all associates is also their principal place of operation.

Name of associate
Safaricom Limited2,3

Principal activity 
Network operator

Country of 
incorporation or 
registration
Kenya

Percentage1
shareholdings
40.0 

Notes:
1  Effective ownership percentages of Vodafone Group Plc at 31 March 2014, rounded to the nearest tenth of one percent.
2  The Group also holds two non-voting shares.
3  At 31 March 2014 the fair value of Safaricom Limited was KES 198 billion (£1,371 million) based on the closing quoted share price on the Nairobi Stock Exchange.

On 21 February 2014, the Group disposed of its 45% interest in Cellco Partnership which traded under the name Verizon Wireless. Consequently, 
comparative information has been restated to reflect the continuing operations of the business. Results from discontinued operations are disclosed 
in note 7 “Discontinued operations” to the consolidated financial statements. The summarised financial information showing the Group’s share 
of equity accounted associates is set out below.

Cellco Partnership

Other associates

2014 
£m

2013 
£m

2014 
£m

2013 
£m

2014 
£m

Total

2013 
£m

Income statement and statement of comprehensive income
Revenue
Depreciation and amortisation
Interest income
Interest expense
Income tax (expense)/income
Post-tax profit of loss from discontinued operations
Other comprehensive expense
Total comprehensive income
Statement of financial position
Non-current assets
Current assets
Non-current liabilities
Current liabilities
Non-controlling interests
Equity shareholders’ funds
Statement of financial position
Cash and cash equivalents within current assets
Non-current liabilities excluding trade and other payables and provisions
Current liabilities excluding trade and other payables and provisions
Summary
Investment in associates
Profit or loss from continuing operations
Post-tax profit from discontinued operations
Other comprehensive expense
Total comprehensive income

22,122
(2,186)
1
(38)
(111)
7,092
(2)
7,090

–
–
–
–
–
–

–
–
–

48,827
(5,145)
3
(60)
29
14,272
–
14,272

72,755
9,764
(6,328)
(9,267)
(1,366)
(65,558)

2,894
(5,034)
(3,208)

–
–
3,191
(1)
3,190

38,373
–
6,422
–
6,422

272
57
–
–
57

262
55
–
–
55

272
57
3,191
(1)
3,247

38,635
55
6,422
–
6,477

The Group received £4,828 million of dividends in the year to 31 March 2014 (2013: £4,798 million, 2012: £3,820 million) from Cellco Partnership.

 
Vodafone Group Plc 
Annual Report 2014

132

Notes to the consolidated financial statements (continued)

13. Other investments

We hold a number of other listed and unlisted investments, mainly comprising US$5.25 billion of loan notes from 
Verizon Communications.

Accounting policies
Other investments are recognised and derecognised on a trade date where a purchase or sale of an investment is under a contract whose terms 
require delivery of the investment within the timeframe established by the market concerned, and are initially measured at fair value, including 
transaction costs.

Other investments classified as held for trading and available-for-sale are stated at fair value. Where securities are held for trading purposes, gains 
and losses arising from changes in fair value are included in net profit or loss for the period. For available-for-sale investments, gains and losses 
arising from changes in fair value are recognised directly in equity, until the security is disposed of or is determined to be impaired, at which time the 
cumulative gain or loss previously recognised in equity, determined using the weighted average cost method, is included in the net profit or loss for 
the period.

Other investments classified as loans and receivables are stated at amortised cost using the effective interest method, less any impairment.

Included within non-current assets:
Listed securities:

Equity securities
Unlisted securities:
Equity securities
Public debt and bonds
Other debt and bonds

2014 
£m 

13

228
141
3,171
3,553

Restated
2013 
£m 

3

570
134
66
773

The listed and unlisted securities are classified as available-for-sale. Public debt and bonds are classified as held for trading, and other debt and bonds 
which are not quoted in an active market, are classified as loans and receivables.

Unlisted equity investments are recorded at fair value where appropriate.

Other debt and bonds includes loan notes of US$5.25 billion (£3,151 million) issued by Verizon Communications Inc. as part of the Group’s disposal 
of its interest in Verizon Wireless.

Current other investments comprise the following, of which public debt and bonds are classified as held for trading. 

Included within current assets:
Public debt and bonds
Other debt and bonds
Cash held in restricted deposits

2014 
£m 

938
2,957
524
4,419

Restated
2013 
£m 

1,130
3,816
404
5,350

Other debt and bonds includes £2,953 million of assets held for trading which include £1,979 million (2013: £3,000 million) of assets held 
in managed investment funds with liquidity of up to 90 days, £830 million (2013: £643 million) of short-term securitised investments with original 
maturities of up to six months, and collateral paid on derivative financial instruments of £144 million (2013: £169 million).

Current public debt and bonds include government bonds of £852 million (2013: £1,076 million) which consist of highly liquid index linked gilts with 
less than four years to maturity held on an effective floating rate basis.

For public debt and bonds, other debt and bonds and cash held in restricted deposits, the carrying amount approximates fair value.

 
 
 
 
 
 
 
 
 
 
Vodafone Group Plc 

Annual Report 2014

132

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

133

14. Inventory

Our inventory primarily consists of mobile handsets and is presented net of an allowance for obsolete products.

Accounting policies
Inventory is stated at the lower of cost and net realisable value. Cost is determined on the basis of weighted average costs and comprises direct 
materials and, where applicable, direct labour costs and those overheads that have been incurred in bringing the inventories to their present location 
and condition.

Goods held for resale

Inventory is reported net of allowances for obsolescence, an analysis of which is as follows: 

1 April
Exchange movements
Amounts credited to the income statement
31 March

2014 
£m 
441

Restated
2013 
£m 
(92)
(6)
9 
(89)

Restated
2013 
£m 
353

Restated
2012 
£m 
(99)
7 
–
(92)

2014 
£m 
(89)
6
(5)
(88)

Cost of sales includes amounts related to inventory amounting to £5,340 million (2013: £5,107 million; 2012: £5,409 million).

 
 
 
 
Vodafone Group Plc 
Annual Report 2014

134

Notes to the consolidated financial statements (continued)

15. Trade and other receivables

Our trade and other receivables mainly consist of amounts owed to us by customers and amounts that we pay 
to our suppliers in advance. Trade receivables are shown net of an allowance for bad or doubtful debts. Derivative 
financial instruments with a positive market value are reported within this note.

Accounting policies
Trade receivables do not carry any interest and are stated at their nominal value as reduced by appropriate allowances for estimated irrecoverable 
amounts. Estimated irrecoverable amounts are based on the ageing of the receivable balances and historical experience. Individual trade 
receivables are written off when management deems them not to be collectible.

Included within non-current assets:
Trade receivables
Amounts owed by associates and joint ventures
Other receivables
Prepayments and accrued income
Derivative financial instruments

Included within current assets:
Trade receivables
Amounts owed by associates and joint ventures
Other receivables
Prepayments and accrued income
Derivative financial instruments

2014 
£m

232
51
150
592
2,245
3,270

3,627
68
1,233
3,760
198
8,886

Restated
2013 
£m

40
1,065
284
499
2,944
4,832

3,277
281
908
3,464
88
8,018

The Group’s trade receivables are stated after allowances for bad and doubtful debts based on management’s assessment of creditworthiness, 
an analysis of which is as follows: 

1 April
Exchange movements
Amounts charged to administrative expenses
Trade receivables written off
31 March

2014 
£m 
770
(67)
347
(461)
589

Restated
2013 
£m 
799
(10)
360
(379)
770

Restated
2012 
£m 
826
(54)
357
(330)
799

The carrying amounts of trade and other receivables approximate their fair value. Trade and other receivables are predominantly 
non-interest bearing. 

Included within “Derivative financial instruments”:
Fair value through the income statement (held for trading):

Interest rate swaps
Cross currency interest rate swaps
Foreign exchange contracts

Designated hedge relationships:

Interest rate swaps
Cross currency interest rate swaps

2014 
£m 

Restated
2013 
£m 

 1,262 
 158 
 68 
 1,488 

 609 
 346 
 2,443 

 1,508 
319
 88 
 1,915 

 1,117 
–
 3,032 

In the absence of a quoted price in an active market for the same derivatives, the fair values of these financial instruments are calculated 
by discounting the future cash flows to net present values using appropriate market interest and foreign currency rates prevailing at 31 March 
derived from similar transactions.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone Group Plc 

Annual Report 2014

134

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

135

16. Trade and other payables 

Our trade and other payables mainly consist of amounts we owe to our suppliers that have been invoiced or are 
accrued. They also include taxes and social security amounts due in relation to our role as an employer. Derivative 
financial instruments with a negative market value are reported within this note.

Accounting policies
Trade payables are not interest bearing and are stated at their nominal value.

Included within non-current liabilities:
Derivative financial instruments
Other payables
Accruals and deferred income

Included within current liabilities:
Trade payables
Amounts owed to associates and joint ventures
Other taxes and social security payable
Derivative financial instruments
Other payables
Accruals and deferred income

2014 
£m 

811 
72 
456 
1,339 

4,710 
51 
1,047 
70 
678 
8,900 
15,456 

Restated
2013 
£m 

982
105 
220 
1,307 

3,781 
54 
1,059 
119 
447 
8,472 
13,932 

The carrying amounts of trade and other payables approximate their fair value. The fair values of the derivative financial instruments are calculated 
by discounting the future cash flows to net present values using appropriate market interest and foreign currency rates prevailing at 31 March. 

Included within “Derivative financial instruments”: 
Fair value through the income statement (held for trading):

Interest rate swaps
Cross currency interest rate swaps
Foreign exchange contracts

Designated hedge relationships

Interest rate swaps
Cross currency interest rate swaps

2014 
£m 

 430 
 12 
 29 
 471 

 205 
 205 
 881 

Restated
2013 
£m 

1,013 
–
44 
1,057 

44 
–
1,101

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone Group Plc 
Annual Report 2014

136

Notes to the consolidated financial statements (continued)

17. Provisions

A provision is a liability recorded in the statement of financial position, where there is uncertainty over the timing 
or amount that will be paid, and is therefore often estimated. The main provisions we hold are in relation to asset 
retirement obligations, which include the cost of returning network infrastructure sites to their original condition 
at the end of the lease, and claims for legal and regulatory matters. For further details see “Critical accounting 
judgements” in note 1 “Basis of preparation” to the consolidated financial statements.

Accounting policies
Provisions are recognised when the Group has a present obligation (legal or constructive) as a result of a past event, it is probable that the Group will 
be required to settle that obligation and a reliable estimate can be made of the amount of the obligation. Provisions are measured at the directors’ 
best estimate of the expenditure required to settle the obligation at the reporting date and are discounted to present value where the effect 
is material.

Asset retirement obligations
In the course of the Group’s activities, a number of sites and other assets are utilised which are expected to have costs associated with  
de-commissioning. The associated cash outflows are substantially expected to occur at the dates of exit of the assets to which they relate, which are 
long-term in nature, primarily in periods up to 25 years from when the asset is brought into use.

Legal and regulatory
The Group is involved in a number of legal and other disputes, including notifications of possible claims. The directors of the Company, after taking 
legal advice, have established provisions after taking into account the facts of each case. The timing of cash outflows associated with the majority 
of legal claims are typically less than one year, however, for some legal claims the timing of cash flows may be long-term in nature. For a discussion 
of certain legal issues potentially affecting the Group see note 30 “Contingent liabilities” to the consolidated financial statements.

Other provisions
Other provisions comprises various provisions including those for restructuring costs and property. The associated cash outflows for restructuring 
costs are primarily less than one year. The timing of the cash flows associated with property is dependent upon the remaining term of the 
associated lease. 

1 April 2012 restated
Exchange movements
Arising on acquisition
Amounts capitalised in the year
Amounts charged to the income statement
Utilised in the year − payments
Amounts released to the income statement
Other
31 March 2013 restated
Exchange movements
Arising on acquisition
Amounts capitalised in the year
Amounts charged to the income statement
Utilised in the year − payments
Amounts released to the income statement
Other
31 March 2014

Asset 
retirement 
 obligations 
£m 
288 
(3)
147
41
–
(3)
–
(3)
467
(14)
62
14
–
(26)
–
(18)
485

Legal and 
regulatory 
£m 
265
6
8
–
42
(34)
(17)
180
450
(33)
92
–
140
(35)
(32)
(25)
557

Other 
£m 
466
(6)
109
–
272
(167)
(23)
2
653
(27)
5
–
374
(186)
(61)
9
767

Total 
£m 
1,019
(3)
264
41
314
(204)
(40)
179
1,570 
(74)
159
14
514
(247)
(93)
(34)
1,809

 
 
 
 
 
 
 
 
 
Vodafone Group Plc 

Annual Report 2014

136

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

137

Provisions have been analysed between current and non-current as follows: 

31 March 2014

Current liabilities
Non-current liabilities

31 March 2013

Current liabilities
Non-current liabilities

Asset 
retirement 
obligations 
£m 
14
471
485

Asset 
retirement 
obligations 
£m 
11
456
467

Legal and 
regulatory 
£m 
271
286
557

Legal and 
regulatory 
£m 
209
241
450

Other 
£m 
678
89
767

Other 
£m 
495
158
653

Total 
£m 
963
846
1,809

Total 
£m 
715 
855 
1,570 

18. Called up share capital 

Called up share capital is the number of shares in issue at their par value. A number of shares were allotted during 
the year in relation to employee share schemes. 

Accounting policies
Equity instruments issued by the Group are recorded at the proceeds received, net of direct issuance costs 

Ordinary shares of 2020/21 US cents each allotted, issued and fully paid:1
1 April 
Allotted during the year
Consolidated during the year2
Cancelled during the year
31 March

53,820,386,309
1,423,737
(24,009,886,918)
(1,000,000,000)
28,811,923,128

3,866
–
–
(74)

53,815,007,289 
5,379,020 
–
– 
3,792 53,820,386,309 

Number

2014 

£m

Number

2013 

£m

3,866 
– 
–
– 
3,866 

Note:
1  At 31 March 2014, the Group held 2,371,962,907 (2013: 4,901,767,844) treasury shares with a nominal value of £312 million (2013: £352 million). The market value of shares held was £5,225 million (2013: £9,147 million). 

During the year 103,748,921 (2013: 161,289,620) treasury shares were reissued under Group share option schemes. 

2  On 19 February 2014, we announced a “6 for 11” share consolidation effective 24 February 2014. This had the effect of reducing the number of shares in issue from 52,821,751,216 ordinary shares (including 4,351,833,492 

ordinary shares held in Treasury) as at the close of business on 18 February 2014 to 28,811,864,298 new ordinary shares in issue immediately after the share consolidation on 24 February 2014.

During the year, we issued 14,732,741,283 B shares of US$1.88477 per share and 33,737,176,433 C shares of US$0.00001 per share as part 
of the Return of Value following the disposal of our US Group, whose principal asset was its 45% stake in Verizon Wireless. The B shares were 
cancelled as part of the Return of Value. The C shares were reclassified as deferred shares with no substantive rights as part of the Return of Value 
and transferred to LDC (Shares) Limited (‘LDC’). After 22 February 2015 and without prior notice we may repurchase, or be required by LDC 
to repurchase, and then subsequently cancel all deferred shares for a total price of not more than one cent for all deferred shares repurchased.

Allotted during the year

UK share awards
US share awards
Total share awards

Number 
–
1,423,737
1,423,737

Nominal 
value 
£m 
– 
– 
– 

Net 
proceeds 
£m 
– 
– 
– 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone Group Plc 
Annual Report 2014

138

Notes to the consolidated financial statements (continued)

19. Reconciliation of net cash flow from operating activities 

The table below shows how our profit for the year translates into cash flows generated from our operating activities.

Profit for the financial year
Adjustments for:

Share-based payments
Depreciation and amortisation
Loss on disposal of property, plant and equipment
Share of result of equity accounted associates and joint ventures
Impairment losses
Other income and expense1
Non-operating income and expense
Investment income
Financing costs
Income tax (income)/expense
Decrease/(increase) in inventory
Decrease/(increase) in trade and other receivables
Increase in trade and other payables

Cash generated by operations
Tax paid
Net cash flow from operating activities

Note: 
1 

Includes a net gain on disposal of Verizon Wireless of £44,996 million..

20. Cash and cash equivalents

2014 
£m 
59,420

92
7,560
85
(3,469)
6,600
(45,979)
149
(346)
1,527
(14,873)
4
526
851
12,147
(5,920)
6,227

Restated
2013 
£m 
657

124
6,661
77
(6,997)
7,700 
(468)
(10)
(305)
1,652 
2,226 
56
(199)
320
11,494 
(2,670)
8,824 

Restated
2012 
£m 
6,994

133
6,721
51
(5,996)
4,050
(3,705)
162
(456)
1,791
1,994
(8)
(664)
849
11,916 
(1,619)
10,297

The majority of the Group’s cash is held in bank deposits, money market funds or in repurchase agreements which 
have a maturity of three months or less to enable us to meet our short-term liquidity requirements.

Accounting policies
Cash and cash equivalents comprise cash on hand and call deposits, and other short-term highly liquid investments that are readily convertible 
to a known amount of cash and are subject to an insignificant risk of changes in value.

Cash at bank and in hand
Money market funds
Repurchase agreements
Short-term securitised investments
Cash and cash equivalents as presented in the statement of financial position
Bank overdrafts
Cash and cash equivalents as presented in the statement of cash flows

2014 
£m 
1,498
3,648
4,799
189
10,134
(22)
10,112

Restated
2013 
£m 
1,304
3,494
2,550
183
7,531
(25)
7,506

Cash and cash equivalents are held by the Group on a short-term basis with all having an original maturity of three months or less. The carrying 
amount approximates their fair value.

 
 
 
 
 
Vodafone Group Plc 

Annual Report 2014

138

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

139

21. Borrowings

The Group’s sources of borrowing for funding and liquidity purposes come from a range of committed bank 
facilities and through short-term and long-term issuances in the capital markets including bond and commercial 
paper issues and bank loans. We manage the basis on which we incur interest on debt between fixed interest rates 
and floating interest rates depending on market conditions using interest rate derivatives. The Group enters into 
foreign exchange contracts to mitigate the impact of exchange rate movements on certain monetary items.

Accounting policies
Capital market and bank borrowings
Interest bearing loans and overdrafts are initially measured at fair value (which is equal to cost at inception), and are subsequently measured 
at amortised cost, using the effective interest rate method, except where they are identified as a hedged item in a designated hedge relationship. 
Any difference between the proceeds net of transaction costs and the amount due on settlement or redemption of borrowings is recognised over 
the term of the borrowing. 

Carrying value and fair value information

Financial liabilities measured at amortised cost:

Bank loans
Bank overdrafts
Redeemable preference shares
Commercial paper
Bonds
Other liabilities1,2

Bonds in designated hedge relationships

Short-term 
borrowings 
£m 

Long-term 
borrowings 
£m 

1,263
22
–
950
1,783
3,729
–
7,747

4,647
–
–
–
4,465
110
12,232
21,454

2014   

Total   
£m   

5,910  
22  
–  
950  
6,248  
3,839  
12,232  
29,201  

Short-term 
borrowings 
£m 

2,440 
25 
– 
4,054 
2,133 
3,148 
– 
11,800 

Long-term 
borrowings 
£m 

3,077 
– 
1,355 
– 
15,698 
753 
7,021 
27,904 

Restated
2013 

Total 
£m 

5,517 
25 
1,355 
4,054 
17,831 
3,901 
7,021 
39,704 

Notes: 
1  At 31 March 2014, amount includes £1,185 million (2013: £1,151 million) in relation to collateral support agreements. 
2  At 31 March 2014, amount includes £882 million (2013: £899 million) in relation to the Piramal Healthcare option disclosed in note 22 “Liquidity and capital resources”. 

Bank loans include INR 425 billion of loans held by Vodafone India Limited (‘VIL’) and its subsidiaries (the ‘VIL Group’). The VIL Group has 
a number of security arrangements supporting certain licences secured under the terms of agreements between the Group, the Department 
of Telecommunications, and the Government of India including certain share pledges of the shares within the VIL Group. The terms and conditions 
of the security arrangements mean that should members of the VIL Group not meet all of their loan payment and performance obligations, 
the lenders may sell the pledged shares and enforce rights over the certain licences under the terms of the tri-party agreements to recover their 
losses, with any remaining sales proceeds being returned to the VIL Group. Each of the eight legal entities within the VIL Group provide cross-
guarantees to the lenders in respect of debt contracted by the other entities. 

The fair value and carrying value of the Group’s short-term borrowings is as follows: 

Sterling equivalent nominal value   

Financial liabilities measured at amortised cost

Bonds:
Czech koruna floating rate note due June 2013
Euro floating rate note due September 2013
5.0% US dollar 1,000 million bond due 
December 2013
6.875% euro 1,000 million bond due December 2013
Euro floating rate note due June 2014
4.625% sterling 350 million bond due 
September 2014
4.625% sterling 525 million bond due 
September 2014
Short-term borrowings

2014 
£m 
5,655

1,756
–
–

–
–
929

302

Restated

2013   
£m   
9,385  

2,094  
18   
646   

658   
772 
–  

–  

2014 
£m 
5,964

1,771
–
–

–
–
930

307

Fair value   

Restated

2013   
£m   
9,790  

2,150  
18   
647   

679   
806 
–  

–  

Carrying value 

Restated
2013 
£m 
9,667

2,133
18 
645 

678 
792 
–

–

2014 
£m 
5,964

1,783
–
–

–
–
930

315

525
7,411

–  
11,479 

534
7,735

–  
11,940 

538
7,747

–
11,800 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone Group Plc 
Annual Report 2014

140

Notes to the consolidated financial statements (continued)

21. Borrowings (continued)

The fair value and carrying value of the Group’s long-term borrowings is as follows: 

Sterling equivalent nominal value   
Restated

2014 
£m 

2013   
£m   

2014 
£m 

Financial liabilities measured at amortised cost:
Bank loans
Redeemable preference shares
Other liabilities
Bonds:
Euro floating rate note due June 2014
4.15% US dollar 1,250 million bond due June 2014
4.625% sterling 350 million bond due September 2014
4.625% sterling 525 million bond due September 2014
5.125% euro 500 million bond due April 2015
5.0% US dollar 750 million bond due September 2015
3.375% US dollar 500 million bond due November 2015
6.25% euro 1,250 million bond due January 2016
0.9% US dollar 900 million bond due February 2016
US dollar floating rate note due February 2016
2.875% US dollar 600 million bond due March 2016
5.75% US dollar 750 million bond due March 2016
4.75% euro 500 million bond due June 2016
5.625% US dollar 1,300 million bond due February 2017
1.625% US dollar 1,000 million bond due March 2017
6.5% euro 400 million bond due July 2017
1.25% US dollar 1,000 million bond due September 2017
5.375% sterling 600 million bond due December 2017
1.5% US dollar 1,400 million bond due February 2018
5% euro 750 million bond due June 2018
6.5% euro 700 million bond due June 2018
4.625% US dollar 500 million bond due July 2018
8.125% sterling 450 million bond due November 2018
4.375% US dollar 500 million bond due March 2021
7.875% US dollar 750 million bond due February 2030
6.25% US dollar 495 million bond due November 2032
6.15% US dollar 1,700 million bond due February 2037
Bonds in designated hedge relationships:
2.15% Japanese yen 3,000 million bond due April 2015
5.375% US dollar 900 million bond due January 2015
US dollar floating rate note due February 2016
5.625% US dollar 1,300 million bond due February 2017
1.625% US dollar 1,000 million bond due March 2017
1.25% US dollar 1,000 million bond due September 2017
1.5% US dollar 1,400 million bond due February 2018
4.625% US dollar 500 million bond due July 2018
5.45% US dollar 1,250 million bond due June 2019
4.375% US dollar 500 million bond due March 2021
4.65% euro 1,250 million bond due January 2022
5.375% euro 500 million bond due June 2022
2.5% US dollar 1,000 million bond due September 2022
2.95% US dollar 1,600 million bond due February 2023
5.625% sterling 250 million bond due December 2025
6.6324% euro 50 million bond due December 2028
7.875% US dollar 750 million bond due February 2030
5.9% sterling 450 million bond due November 2032
6.25% US dollar 495 million bond due November 2032
6.15% US dollar 1,700 million bond due February 2037
4.375% US dollar 1,400 million bond due February 2043
Long-term borrowings

4,788
–
110
4,272
–
–
–
–
413
–
–
1,032
–
–
–
–
302
–
–
330
–
548
–
619
578
–
450
–
–
–
–
10,951
17
–
420
779
599
599
839
300
749
300
1,032
413
599
959
250
41
450
450
297
1,019
839
20,121

3,017   
1,086   
731   
14,456  
949  
795  
304  
525  
422  
494  
329  
949  
592
461
395  
494  
422  
856
658
–
658
552
921
633
–
329
450
329
494
326
1,119
6,287  
21
592
–
–  
–  
–
–
–
823
–
1,055
422
658
1,053
250
42
–
450
–
–
921
25,577 

4,707
–
110
4,620
–
–
–
–
432
–
–
1,020
–
–
–
–
328
–
–
351
–
611
–
716
604
–
558
–
–
–
–
11,797
18
–
420
874
607
594
827
332
859
322
1,213
509
551
903
284
93
603
519
341
1,166
762
21,234

Fair value   
Restated

2013   
£m   

3,122   
1,020   
821   
15,986  
952  
828  
319  
552  
461  
543  
349  
1,091  
592
460
416  
561  
474  
995
665
–
654
646
922
750
–
376
598
371
699
399
1,313
6,969  
22
641
–
–  
–  
–
–
–
980
–
1,270
530
633
1,050
308
94
–
560
–
–
881
27,918 

Carrying value 

Restated
2013 
£m 

2014 
£m 

4,647
–
110
4,465
–
–
–
–
435
–
–
943
–
–
–
–
441
–
–
347
–
569
–
644
606
–
480
–
–
–
–
12,232
18
–
420
836
597
597
837
343
833
296
1,194
536
557
939
313
81
698
561
399
1,416
761
21,454

3,077 
1,355 
753 
15,698
951
810
320
541
446
521
331
964
592
461
394
536
455
937
655
–
655
571
917
658
–
387
483
327
778
442
1,566
7,021
21
633
–
–
–
–
–
–
957
–
1,236
558
643
1,054
338
77
–
598
–
–
906
27,904 

 
 
 
 
 
 
 
 
 
 
 
 
Vodafone Group Plc 

Annual Report 2014

140

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

141

Fair values are calculated using quoted market prices or discounted cash flows with a discount rate based upon forward interest rates available to the 
Group at the reporting date.

Maturity of borrowings
The maturity profile of the anticipated future cash flows including interest in relation to the Group’s non-derivative financial liabilities on an  
undiscounted basis which, therefore, differs from both the carrying value and fair value, is as follows:

Within one year
In one to two years
In two to three years
In three to four years
In four to five years
In more than five years

Effect of discount/financing rates 
31 March 2014

Within one year
In one to two years
In two to three years
In three to four years
In four to five years
In more than five years

Effect of discount/financing rates 
31 March 2013 restated

Bank 
loans 
£m 
1,286
695
375
1,164
2,710
592
6,822
(912)
5,910

2,269 
402 
305 
230 
1,007 
1,835 
6,048 
(531)
5,517 

Redeemable 
preference 
shares 
£m 
–
–
–
–
–
–
–
–
–

56 
56 
56 
56 
56 
1,212 
1,492 
(137)
1,355 

Commercial 
paper 
£m 
954
– 
– 
– 
– 
– 
954 
(4)
950

4,070 
– 
– 
– 
– 
– 
4,070 
(16)
4,054 

Bonds 
£m 
2,191
1,709
591
1,075
1,724
– 
7,290
(1,042)
6,248

2,946 
3,313 
4,753 
1,636 
3,156 
5,877 
21,681 
(3,850)
17,831 

Other 
liabilities 
£m 
3,758
11
7
8
8
69
3,861
– 
3,861

2,263 
138 
1,101 
599 
72 
52 
4,225 
(299)
3,926 

Loans in
designated hedge 
relationships 
£m 
453
890
1,228
2,468
668
11,087
16,794
(4,562)
12,232

277 
870 
266 
245 
245 
7,913 
9,816 
(2,795)
7,021 

Total 
£m 
8,642
3,305
2,201
4,715
5,110
11,748
35,721
(6,520)
29,201

11,881 
4,779 
6,481 
2,766 
4,536 
16,889 
47,332
(7,628)
39,704 

The maturity profile of the Group’s financial derivatives (which include interest rate and foreign exchange swaps), using undiscounted cash flows, 
is as follows:

Within one year
In one to two years
In two to three years
In three to four years
In four to five years
In more than five years

The currency split of the Group’s foreign exchange derivatives is as follows:

Sterling
Euro
US dollar
Japanese yen
Other

Payable 
£m 
1,284
2,454
4,489
5,040
1,729
14,799
29,795

Payable 
£m 
8,955
5,342
10,613
589
1,880
27,379

2014   
Receivable   
£m   
1,442  
3,656  
3,920  
3,138  
2,137  
12,737  
27,030  

2014   
Receivable   
£m   
9,222  
11,364  
4,330  
17  
2,765  
27,698  

Payable 
£m 
10,671 
1,014 
1,308 
2,803 
581 
3,579 
19,956 

Payable 
£m 
2,365 
6,583 
348 
669 
3,945
13,910 

2013 

Receivable 
£m 
11,020 
1,214 
1,495 
3,087 
780
4,454 
22,050 

2013 

Receivable 
£m 
4,477 
602 
6,130 
1,296 
1,768
14,273 

Payables and receivables are stated separately in the table above as settlement is on a gross basis. The £319 million (2013: £363 million) 
net receivable in relation to foreign exchange financial instruments in the table above is split £246 million (2013: £44 million) within trade and other 
payables and £565 million (2013: £407 million) within trade and other receivables.

The present value of minimum lease payments under finance lease arrangements under which the Group has leased certain of its equipment 
is analysed as follows: 

Within one year
In two to five years
In more than five years

2014 
£m 
21
34
69

2013 
£m 
37 
42 
53 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone Group Plc 
Annual Report 2014

142

Notes to the consolidated financial statements (continued)

21. Borrowings (continued)

Interest rate and currency of borrowings 

Currency
Sterling
Euro
US dollar
Other
31 March 2014

Sterling
Euro
US dollar
Other
31 March 2013 restated

Total 
borrowings 
£m 
2,801
16,225
4,537
5,638
29,201

2,915 
10,810 
20,991 
4,988 
39,704 

Floating rate 
borrowings 
£m 
885
4,557
4,330
2,768
12,540

955 
5,271 
8,019 
2,198 
16,443 

Fixed rate 
borrowings1 
£m 
1,910
10,220
207
1,988
14,325

1,951 
5,539 
12,866 
1,891 
22,247 

Other 
borrowings2
£m 
6
1,448
–
882
2,336

9 
– 
106 
899 
1,014 

Notes:
1  The weighted average interest rate for the Group’s sterling denominated fixed rate borrowings is 5.7% (2013: 5.7%). The weighted average time for which these rates are fixed is 2.5 years (2013: 3.5 years). The weighted average 

interest rate for the Group’s euro denominated fixed rate borrowings is 4.4% (2013: 4.3%). The weighted average time for which the rates are fixed is 2.6 years (2013: 2.4 years). The weighted average interest rate for the 
Group’s US dollar denominated fixed rate borrowings is 2.9% (2013: 4.3%). The weighted average time for which the rates are fixed is 5.7 years (2013: 6.3 years). The weighted average interest rate for the Group’s other currency 
fixed rate borrowings is 10.2% (2013: 9.6%). The weighted average time for which the rates are fixed is 1.4 years (2013: 1.5 years).

2  At 31 March 2014 other borrowings of £2,336 million include liabilities for amounts payable under the domination agreement in relation to Kabel Deutschland. At 31 March 2013 other borrowings of £1,014 million include 

liabilities arising under options over direct and indirect interests in Vodafone India. 

The figures shown in the tables above take into account interest rate swaps used to manage the interest rate profile of financial liabilities. 
Interest on floating rate borrowings is generally based on national LIBOR equivalents or government bond rates in the relevant currencies.

Additional protection from euro and US dollar interest rate movements is provided by fixing interest rates or reduced by floating interest rates 
using interest rate swaps or interest rate futures. Cross currency interest rate swaps are used to change the currency of certain fixed interest rate 
cash flows.

2014   
US$1  
Interest rate 
swaps2  
£m   
(5,722)  
(5,722)  
(5,722)  
(3,744)  
(2,755)  
(2,605)  

2013 
US$1
Interest rate 
swaps 
£m 
2,073 
1,703 
1,621 
148 
(247) 
(329) 

Interest rate 
futures 
£m 
(4,722)
(823)
(1,940)
2,222 
2,632 
– 

2014   
EUR1  
Interest rate 
swaps2  
£m   
5,814  
5,814  
5,814  
3,806  
2,802  
2,207  

Interest rate 
futures 
£m 
(3,716)
(619)
1,726
4,979
103
–

Interest rate 
futures 
£m 
–
–
–
–
–
–

2013 
EUR1 
Interest rate 
swaps 
£m 
696 
696 
696 
422 
105 
– 

Interest rate 
futures 
£m 
1,677 
3,164 
5,525 
4,254 
6,123 
– 

Within one year
In one to two years
In two to three years
In three to four years
In four to five years
In more than five years3

Notes:
1 
2 
3  Figures shown as “in more than five years” relate to the periods from March 2019 to December 2043 and March 2018 to December 2021, at March 2014 and March 2013 respectively.

In the table above, figures shown as positive indicate an increase in fixed interest debt and figures shown in brackets indicate a reduction in fixed interest debt.
Includes cross currency interest rate swaps.

 
 
 
 
 
 
 
 
 
 
Vodafone Group Plc 

Annual Report 2014

142

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

143

Borrowing facilities
Committed facilities expiry

Within one year
In one to two years
In two to three years
In three to four years
In four to five years
In more than five years
31 March

Drawn 
£m 
590
451
171
565
–
1,728
3,505

2014   

Undrawn   
£m   
70  
13  
2,643  
35  
3,188  
582  
6,531  

Drawn 
£m 
1,994
1,306 
1,288 
559
– 
1,037 
6,184 

Restated
2013 

Undrawn 
£m 
298 
50 
3,569 
2,794 
– 
422 
7,133

At 31 March the Group’s most significant committed facilities comprised two revolving credit facilities which remain undrawn throughout the period 
of US$4,245 million (£2,545 million) and €3,860 million (£3,188 million) maturing in three and five years respectively. Under the terms of these bank 
facilities, lenders have the right, but not the obligation, to cancel their commitment 30 days from the date of notification of a change of control of the 
Company and have outstanding advances repaid on the last day of the current interest period. The facility agreements provide for certain structural 
changes that do not affect the obligations of the Company to be specifically excluded from the definition of a change of control. This is in addition 
to the rights of lenders to cancel their commitment if the Company has committed an event of default.

The terms and conditions of the drawn facilities in the Group’s Italian, German, Turkish and Romanian operations (€1,560 million in aggregate) 
and the undrawn facilities in the Group’s UK and Irish operations (totalling £450 million) are similar to those of the US dollar and euro revolving credit 
facilities. Further information on these facilities can be found in note 22 “Liquidity and capital resources”. 

22. Liquidity and capital resources

This section includes an analysis of net debt, which we use to manage capital, and committed borrowing facilities.

Net debt
Net debt was £13.7 billion at 31 March 2014 and includes liabilities for amounts payable under the domination agreement in relation to Kabel 
Deutschland (£1.4 billion) and deferred spectrum licence costs in India (£1.5 billion). This decreased by £11.7 billion in the year as the proceeds from 
the disposal of the US sub-group including our interest in Verizon Wireless, positive free cash flow and favourable foreign exchange movements 
more than offset the impact of the acquisition of Kabel Deutschland, payments for licences and spectrum, equity shareholder dividends, the return 
of value and share buybacks.

Net debt represented 23.5% of our market capitalisation at 31 March 2014 compared to 27.8% at 31 March 2013. Average net debt at month end 
accounting dates over the 12 month period ended 31 March 2014 was £22.9 billion and ranged between net debt of £30.4 billion and a net surplus 
of funds of £2.7 billion.

Our consolidated net debt position at 31 March was as follows: 

Cash and cash equivalents

Short-term borrowings

Bonds
Commercial paper1
Put options over non-controlling interests
Bank loans
Other short-term borrowings2

Long-term borrowings

Put options over non-controlling interests
Bonds, loans and other long-term borrowings

Other financial instruments3
Net debt 

2014 
£m 
10,134

(1,783)
(950)
(2,330)
(1,263)
(1,421)
(7,747)

(6)
(21,448)
(21,454)
5,367
(13,700)

Restated
2013 
£m 
7,531 

(2,133)
(4,054)
(938)
(2,438)
(2,237)
(11,800)

(77)
(27,827)
(27,904)
6,819 
(25,354)

Notes:
1  At 31 March 2014 US$578 million was drawn under the US commercial paper programme and €731 million was drawn under the euro commercial paper programme.
2  At 31 March 2014 the amount includes £1,185 million (2013: £1,151 million) in relation to cash received under collateral support agreements.
3  Comprises mark-to-market adjustments on derivative financial instruments which are included as a component of trade and other receivables (2014: £2,443 million; 2013: £3,032 million) and trade and other payables 
(2014: £881 million; 2013: £1,101 million) and short-term investments primarily in index linked government bonds and managed investment funds included as a component of other investments (2014: £3,805 million; 
2013: £4,888 million).

 
 
 
 
 
 
 
 
 
 
 
Vodafone Group Plc 
Annual Report 2014

144

Notes to the consolidated financial statements (continued)

22. Liquidity and capital resources (continued)

At 31 March 2014 we had £10,134 million of cash and cash equivalents which are held in accordance with the counterparty and settlement risk 
limits of the Board approved treasury policy. The main forms of liquid investment at 31 March 2014 were managed investment funds, money market 
funds, UK index linked government bonds, tri-party repurchase agreements and bank deposits.

The cash received from collateral support agreements mainly reflects the value of our interest rate swap portfolio which is substantially net present 
value positive. See note 23 for further details on these agreements.

Commercial paper programmes 
We currently have US and euro commercial paper programmes of US$15 billion and £5 billion respectively which are available to be used 
to meet short-term liquidity requirements. At 31 March 2014 amounts external to the Group of €731 million (£604 million) were drawn under 
the euro commercial paper programme and US$578 million (£346 million) were drawn down under the US commercial paper programme, 
with such funds being provided by counterparties external to the Group. At 31 March 2013 amounts external to the Group of €2,006 million 
(£1,693 million), US$35 million (£23 million), £10 million and JPY 5 billion (£35 million) were drawn under the euro commercial paper programme 
and US$3,484 million (£2,293 million) was drawn down under the US commercial paper programme. The commercial paper facilities were 
supported by US$4.2 billion (£2.5 billion) and €3.9 billion (£3.2 billion) of syndicated committed bank facilities (see “Committed facilities” opposite). 
No amounts had been drawn under either bank facility.

Bonds
We have a €30 billion euro medium-term note programme and a US shelf programme which are used to meet medium to long-term funding 
requirements. At 31 March 2014 the total amounts in issue under these programmes split by currency were US$14.6 billion, £2.6 billion and 
€6.2 billion.

At 31 March 2014 we had bonds outstanding with a nominal value of £16,979 million (2013: £22,837 million). No bonds were issued in the year 
ended 31 March 2014.

Share buyback programmes
Following the receipt of a US$3.8 billion (£2.4 billion) dividend from Verizon Wireless in December 2012, we initiated a £1.5 billion share buyback 
programme under the authority granted by our shareholders at the 2012 annual general meeting. The Group placed irrevocable purchase 
instructions to enable shares to be repurchased on our behalf when we may otherwise have been prohibited from buying in the market. The share 
buyback programme concluded at the end of June 2013.

Details of the shares purchased under the programme, including those purchased under irrevocable instructions, are shown below:

Date of share purchase 
April 2013
May 2013
June 2013
Total 

Number  
of shares 
purchased1, 4 
’000 
43,000
204,750
304,300
552,050

Average price paid  
per share inclusive of  
transaction costs
Pence 
192.54
196.09
180.52
187.23

Total number of  
shares purchased under  
publicly announced share 
buyback programme2 
’000 
314,651
519,401
823,701
823,701

Maximum value  
of shares that may  
yet be purchased 
under the programme3 
£m 
968
567
–
–

Notes:
1  The nominal value of shares purchased is 113/7 US cents each.
2  No shares were purchased outside the publicly announced share buyback programme.
3 
4  The total number of shares purchased represents 1.1% of our issued share capital, excluding treasury shares, at the end of June 2013.

In accordance with authorities granted by shareholders in general meeting.

The Group held a maximum of 5,099 million shares during the year which represents 9.5% of issued share capital at that time.

 
Vodafone Group Plc 

Annual Report 2014

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Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

145

Committed facilities
In aggregate we have committed facilities of approximately £10,033 million, of which £6,530 million was undrawn and £3,503 million was drawn 
at 31 March 2014. The following table summarises the committed bank facilities available to us at 31 March 2014.

Committed bank facilities
28 March 2014
€3.9 billion syndicated 
revolving credit facility, 
maturing 28 March 2019.

Amounts drawn

Terms and conditions

No drawings have been made against 
this facility. The facility supports our 
commercial paper programmes and 
may be used for general corporate 
purposes including acquisitions.

9 March 2011
US$4.2 billion syndicated 
revolving credit facility, with 
US$0.1 billion maturing 9 March 
2016 and US$4.1 billion 
maturing 9 March 2017.

No drawings have been made against 
this facility. The facility supports our 
commercial paper programmes and 
may be used for general corporate 
purposes including acquisitions.

Lenders have the right, but not the obligation, to cancel their 
commitments and have outstanding advances repaid no sooner than 
30 days after notification of a change of control. This is in addition to 
the rights of lenders to cancel their commitment if we commit an event 
of default; however, it should be noted that a material adverse change 
clause does not apply.
The euro facility agreements provide for certain structural changes 
that do not affect the obligations to be specifically excluded from the 
definition of a change of control.
The facility matures on 28 March 2019, with each lender having the 
option to (i) extend the Facility for a further year prior to the first 
anniversary of the Facility and should such extension be exercised, to 
(ii) extend the Facility for a further year prior to the second anniversary 
of the Facility, in both cases if requested by the Company.

27 November 2013
£0.5 billion loan facility, 
maturing on the seven year 
anniversary of the first drawing.

This facility is undrawn and has an 
availability period of eighteen months.
The facility is available to finance a 
project to upgrade and expand the 
network in the UK and Ireland.

As the syndicated revolving credit facilities with the addition that, should 
our UK and Irish operating companies spend less than the equivalent of
£0.9 billion on capital expenditure, we will be required to repay the drawn 
amount of the facility that exceeds 50% of the capital expenditure.

28 July 2008
€0.4 billion loan facility, 
maturing 12 August 2015.

This facility was drawn down in full 
on 12 August 2008. 

This facility was drawn down in full 
on 30 July 2010. 

This facility is fully drawn down and 
is amortising.

As the syndicated revolving credit facilities with the addition that, 
should our Italian operating company spend less than the equivalent of 
€1.5 billion on capital expenditure, we will be required to repay the drawn 
amount of the facility that exceeds 18% of the capital expenditure.

As the syndicated revolving credit facilities with the addition that, should 
our German operating company spend less than the equivalent of 
€0.8 billion on VDSL related capital expenditure, we will be required to 
repay the drawn amount of the facility that exceeds 50% of the VDSL 
capital expenditure.

As the syndicated revolving credit facilities with the addition that the 
Company was permitted to draw down under the facility based upon the 
eligible spend with Ericsson up until the final draw down date of 30 June 
2011. Quarterly repayments of the drawn balance commenced on 
30 June 2012 with a final maturity date of 19 September 2018.

This facility was drawn down in full 
on 5 June 2013.

As the syndicated revolving credit facilities with the addition that, 
should our Italian operating company spend less than the equivalent of 
€1.3 billion on capital expenditure, we will be required to repay the drawn 
amount of the facility that exceeds 50% of the capital expenditure.

This facility was drawn down in full 
on 18 September 2012.

This facility was drawn down in full 
on 4 December 2013.

As the syndicated revolving credit facilities with the addition that, 
should our Turkish and Romanian operating companies spend less than 
the equivalent of €1.3 billion on capital expenditure, we will be required 
to repay the drawn amount of the facility that exceeds 50% of the 
capital expenditure.

15 September 2009
€0.4 billion loan facility, 
maturing 30 July 2017, for 
the German virtual digital 
subscriber line (‘VDSL’) project.

29 September 2009
US$0.7 billion export 
credit agency loan 
facility, final maturity date 
19 September 2018.

8 December 2011
€0.4 billion loan facility, 
maturing on the seven year 
anniversary of the first drawing.

20 December 2011
€0.3 billion loan facility, 
maturing 18 September 2019.
4 March 2013
€0.1 billion loan facility, 
maturing 4 December 2020.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone Group Plc 
Annual Report 2014

146

Notes to the consolidated financial statements (continued)

22. Liquidity and capital resources (continued)

Furthermore, certain of our subsidiaries are funded by external facilities which are non-recourse to any member of the Group other than the 
borrower. These facilities may only be used to fund their operations. At 31 March 2014 Vodafone India had facilities of INR 207 billion (£2.1 billion) 
of which INR 179 billion (£1.8 billion) was drawn. Vodafone Egypt had an undrawn revolving credit facility of US$120 million (£71 million) . 
Vodacom had fully drawn facilities of ZAR 1.0 billion (£57 million) and US$37 million (£22 million). Ghana had a facility of US$217 million 
(£130 million) which was fully drawn.

We believe that we have sufficient funding for our expected working capital requirements for at least the next 12 months. Further details regarding 
the maturity, currency and interest rates of the Group’s gross borrowings at 31 March 2014 are included in note 21 “Borrowings”.

Dividends from associates and to non-controlling shareholders
Dividends from our associates are generally paid at the discretion of the Board of directors or shareholders of the individual operating and holding 
companies and we have no rights to receive dividends except where specified within certain of the Group’s shareholders’ agreements. Similarly, 
other than ongoing dividend obligations to the KDG minority shareholders should they continue to hold their minority stake, we do not have existing 
obligations under shareholders’ agreements to pay dividends to non-controlling interest partners of our subsidiaries or joint ventures.

The amount of dividends received and paid in the year are disclosed in the consolidated statement of cash flows.

Potential cash outflows from option agreements and similar arrangements
In respect of our interest in Vodafone India Limited (‘VIL’), Piramal Healthcare (‘Piramal’) acquired approximately 11% shareholding in VIL from Essar 
during the 2012 financial year. In April 2014 Piramal sold its total shareholding in VIL to Vodafone Group. The combined consideration for these 
shares and the indirect equity interest held by Analjit Singh and Neelu Analjit Singh (completed in March 2014) was £1.0 billion.

Under the terms of the sale and purchase agreement governing the disposal of the US Group, including the 45% interest in Verizon Wireless, 
the Group retains the responsibility for any tax liabilities of the US Group, excluding those relating to the Verizon Wireless partnership, for periods 
up to the completion of the transaction on 21 February 2014. 

Off-balance sheet arrangements
We do not have any material off-balance sheet arrangements as defined in item 5.E.2. of the SEC’s Form 20-F. Please refer to notes 29 and 30 for 
a discussion of our commitments and contingent liabilities.

23. Capital and financial risk management

This note details our treasury management and financial risk management objectives and policies, as well as 
the exposure and sensitivity of the Group to credit, liquidity, interest and foreign exchange risk, and the policies in 
place to monitor and manage these risks. 

Accounting policies
Financial instruments
Financial assets and financial liabilities, in respect of financial instruments, are recognised on the Group’s statement of financial position when the 
Group becomes a party to the contractual provisions of the instrument.

Financial liabilities and equity instruments
Financial liabilities and equity instruments issued by the Group are classified according to the substance of the contractual arrangements entered 
into and the definitions of a financial liability and an equity instrument. An equity instrument is any contract that evidences a residual interest in the 
assets of the Group after deducting all of its liabilities and includes no obligation to deliver cash or other financial assets. The accounting policies 
adopted for specific financial liabilities and equity instruments are set out below.

Put option arrangements
The potential cash payments related to put options issued by the Group over the equity of subsidiary companies are accounted for as financial 
liabilities when such options may only be settled by exchange of a fixed amount of cash or another financial asset for a fixed number of shares 
in the subsidiary.

The amount that may become payable under the option on exercise is initially recognised at present value within borrowings with a corresponding 
charge directly to equity. The charge to equity is recognised separately as written put options over non-controlling interests, adjacent to non-
controlling interests in the net assets of consolidated subsidiaries. The Group recognises the cost of writing such put options, determined as the 
excess of the present value of the option over any consideration received, as a financing cost.

Such options are subsequently measured at amortised cost, using the effective interest rate method, in order to accrete the liability up to the 
amount payable under the option at the date at which it first becomes exercisable; the charge arising is recorded as a financing cost. In the event that 
the option expires unexercised, the liability is derecognised with a corresponding adjustment to equity.

Derivative financial instruments and hedge accounting
The Group’s activities expose it to the financial risks of changes in foreign exchange rates and interest rates which it manages using derivative 
financial instruments.

The use of financial derivatives is governed by the Group’s policies approved by the Board of directors, which provide written principles on the 
use of financial derivatives consistent with the Group’s risk management strategy. Changes in values of all derivatives of a financing nature are 
included within investment income and financing costs in the income statement. The Group does not use derivative financial instruments for 
speculative purposes.

Vodafone Group Plc 

Annual Report 2014

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Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

147

Derivative financial instruments are initially measured at fair value on the contract date and are subsequently remeasured to fair value at each 
reporting date. The Group designates certain derivatives as:

 a hedges of the change of fair value of recognised assets and liabilities (“fair value hedges”); or

 a hedges of highly probable forecast transactions or hedges of foreign currency or interest rate risks of firm commitments (“cash flow hedges”); or

 a hedges of net investments in foreign operations.

Hedge accounting is discontinued when the hedging instrument expires or is sold, terminated, or exercised, or no longer qualifies for hedge 
accounting, or if the Company chooses to end the hedging relationship.

Fair value hedges
The Group’s policy is to use derivative instruments (primarily interest rate swaps) to convert a proportion of its fixed rate debt to floating rates in order 
to hedge the interest rate risk arising, principally, from capital market borrowings. The Group designates these as fair value hedges of interest rate risk 
with changes in fair value of the hedging instrument recognised in the income statement for the period together with the changes in the fair value 
of the hedged item due to the hedged risk, to the extent the hedge is effective. Gains or losses relating to any ineffective portion are recognised 
immediately in the income statement.

Cash flow hedges
Cash flow hedging is used by the Group to hedge certain exposures to variability in future cash flows. The portion of gains or losses relating 
to changes in the fair value of derivatives that are designated and qualify as effective cash flow hedges is recognised in other comprehensive income; 
gains or losses relating to any ineffective portion are recognised immediately in the income statement. 

When the hedged item is recognised in the income statement amounts previously recognised in other comprehensive income and accumulated 
in equity for the hedging instrument are reclassified to the income statement. However, when the hedged transaction results in the recognition 
of a non-financial asset or a non-financial liability, the gains and losses previously recognised in other comprehensive income and accumulated 
in equity are transferred from equity and included in the initial measurement of the cost of the non-financial asset or non-financial liability.

When hedge accounting is discontinued, any gain or loss recognised in other comprehensive income at that time remains in equity and 
is recognised in the income statement when the hedged transaction is ultimately recognised in the income statement. If a forecast transaction 
is no longer expected to occur, the gain or loss accumulated in equity is recognised immediately in the income statement.

Net investment hedges
Exchange differences arising from the translation of the net investment in foreign operations are recognised directly in equity. Gains and losses 
on those hedging instruments (which include bonds, commercial paper, cross currency swaps and foreign exchange contracts) designated 
as hedges of the net investments in foreign operations are recognised in equity to the extent that the hedging relationship is effective; these 
amounts are included in exchange differences on translation of foreign operations as stated in the statement of comprehensive income. Gains and 
losses relating to hedge ineffectiveness are recognised immediately in the income statement for the period. Gains and losses accumulated in the 
translation reserve are included in the income statement when the foreign operation is disposed of.

Capital management
The following table summarises the capital of the Group: 

Financial assets:

Cash and cash equivalents
Fair value through the income statement (held for trading)
Derivative instruments in designated hedge relationships

Financial liabilities:

Fair value through the income statements (held for trading)
Derivative instruments in designated hedge relationships
Financial liabilities held at amortised cost

Net debt
Equity
Capital

2014 
£m 

(10,134)
(5,293)
(955)

471
410
29,201
13,700
71,781
85,481

Restated
2013 
£m 

(7,531)
(6,803)
(1,117)

1,057
44
39,704
25,354
72,488
97,842

The Group’s policy is to borrow centrally using a mixture of long-term and short-term capital market issues and borrowing facilities to meet 
anticipated funding requirements. These borrowings, together with cash generated from operations, are loaned internally or contributed as equity 
to certain subsidiaries. The Board has approved three internal debt protection ratios being: net interest to operating cash flow (plus dividends from 
associates); retained cash flow (operating cash flow plus dividends from associates less interest, tax, dividends to non-controlling shareholders and 
equity dividends) to net debt; and operating cash flow (plus dividends from associates) to net debt. These internal ratios establish levels of debt that 
the Group should not exceed other than for relatively short periods of time and are shared with the Group’s debt rating agencies being Moody’s, 
Fitch Ratings and Standard & Poor’s. The Group complied with these ratios throughout the financial year and we expect these ratios to be complied 
with in the next 12 months.

 
 
 
 
 
Vodafone Group Plc 
Annual Report 2014

148

Notes to the consolidated financial statements (continued)

23. Capital and financial risk management (continued)

Financial risk management
The Group’s treasury function provides a centralised service to the Group for funding, foreign exchange, interest rate management and counterparty 
risk management.

Treasury operations are conducted within a framework of policies and guidelines authorised and reviewed by the Board, most recently on 27 March 
2012. A treasury risk committee comprising of the Group’s Chief Financial Officer, Group General Counsel and Company Secretary, Group Financial 
Controller, Group Treasury Director and Director of Financial Reporting meets three times a year to review treasury activities and its members 
receive management information relating to treasury activities on a quarterly basis. The Group’s accounting function, which does not report to the 
Group Treasury Director, provides regular update reports of treasury activity to the Board. The Group’s internal auditor reviews the internal control 
environment regularly.

The Group uses a number of derivative instruments for currency and interest rate risk management purposes only that are transacted by specialist 
treasury personnel. The Group mitigates banking sector credit risk by the use of collateral support agreements.

Credit risk
The Group considers its exposure to credit risk at 31 March to be as follows:

Bank deposits
Repurchase agreements
Cash held in restricted deposits
UK government bonds
Money market fund investments
Derivative financial instruments
Other investments – debt and bonds
Trade receivables
Other receivables
Short-term securitised investments

2014 
£m 
1,498
4,799
524
852
3,648
2,443
5,525
3,859
1,546
1,019
25,713

Restated
2013 
£m 
1,304
2,550
404 
1,076
3,494
3,032
3,427
3,317
1,765
826 
21,195

The Group invested in UK index linked government bonds on the basis that they generated a floating rate return in excess of £ LIBOR and are 
amongst the most creditworthy of investments available.

The Group has a managed investment fund. This fund holds fixed income sterling securities and the average credit quality is high double A.

Money market investments are in accordance with established internal treasury policies which dictate that an investment’s long-term credit rating 
is no lower than mid BBB. Additionally, the Group invests in AAA unsecured money market mutual funds where the investment is limited to 7.5% 
of each fund.

The Group has investments in repurchase agreements which are fully collateralised investments. The collateral is sovereign and supranational debt 
of major EU countries with at least one AAA rating denominated in euros, sterling and US dollars and can be readily converted to cash. In the event 
of any default, ownership of the collateral would revert to the Group. Detailed below is the value of the collateral held by the Group at 31 March 2014.

Sovereign
Supranational

2014
£m 
4,464
335
4,799

Restated
2013 
£m 
2,081
469
2,550

In respect of financial instruments used by the Group’s treasury function, the aggregate credit risk the Group may have with one counterparty 
is limited by (i) reference to the long-term credit ratings assigned for that counterparty by Moody’s, Fitch Ratings and Standard & Poor’s, (ii) that 
counterparty’s five year credit default swap (‘CDS’) spread, and (iii) the sovereign credit rating of that counterparty’s principal operating jurisdiction. 
Furthermore, collateral support agreements were introduced from the fourth quarter of 2008. Under collateral support agreements the 
Group’s exposure to a counterparty with whom a collateral support agreement is in place is reduced to the extent that the counterparty must post 
cash collateral when there is value due to the Group under outstanding derivative contracts that exceeds a contractually agreed threshold amount. 
When value is due to the counterparty the Group is required to post collateral on identical terms. Such cash collateral is adjusted daily as necessary. 

 
 
 
 
 
 
Vodafone Group Plc 

Annual Report 2014

148

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

149

In the event of any default ownership of the cash collateral would revert to the respective holder at that point. Detailed below is the value of the cash 
collateral, which is reported within short-term borrowings, held by the Group at 31 March 2014:

Cash collateral

2014 
£m 
1,185 

2013 
£m 
1,151

The majority of the Group’s trade receivables are due for maturity within 90 days and largely comprise amounts receivable from consumers and 
business customers. At 31 March 2014 £2,360 million (2013: £1,733 million) of trade receivables were not yet due for payment. Total trade  
receivables consisted of £1,219 million (2013: £1,265 million) relating to the Europe region, and £280 million (2013: £319 million) relating to the 
AMAP region. Accounts are monitored by management and provisions for bad and doubtful debts raised where it is deemed appropriate. 

The following table presents ageing of receivables that are past due and provisions for doubtful receivables that have been established.

30 days or less
Between 31–60 days
Between 61–180 days
Greater than 180 days

Gross  
receivables
£m 
1,327
218
187
516
2,248

Less  
provisions
£m 
(356)
(27)
(53)
(313)
(749)

2014   
Net  
receivables  
£m   
971  
191  
134  
203  
1,499  

Gross  
receivables
£m 
1,460
166
222
609
2,457

Less  
provisions
£m 
(390)
(14)
(44)
(424)
(872)

Restated
2013 

Net  
receivables
£m 
1,070
152
178
185
1,585

Concentrations of credit risk with respect to trade receivables are limited given that the Group’s customer base is large and unrelated. Due to this 
management believes there is no further credit risk provision required in excess of the normal provision for bad and doubtful receivables. 
Amounts charged to administrative expenses during the year ended 31 March 2014 were £347 million (2013: £360 million; 2012: £357 million) 
(see note 15 “Trade and other receivables”).

As discussed in note 30 “Contingent liabilities”, the Group has covenanted to provide security in favour of the Trustee of the Vodafone Group 
UK Pension Scheme in respect of the funding deficit in the scheme. The security takes the form of an English law pledge over UK index linked 
government bonds.

Liquidity risk
At 31 March 2014 the Group had €3.9 billion and US$4.2 billion syndicated committed undrawn bank facilities and US$15 billion and £5 billion 
commercial paper programmes, supported by the €3.9 billion and US$4.2 billion syndicated committed bank facilities, available to manage its 
liquidity. The Group uses commercial paper and bank facilities to manage short-term liquidity and manages long-term liquidity by raising funds 
in the capital markets.

The €3.9 billion syndicated committed facility has a maturity date of 28 March 2019 with the option to (i) extend the facility for a further year 
prior to the first anniversary of the facility and should such extension be exercised, to (ii) extend the Facility for a further year prior to the second 
anniversary of the Facility, in both cases if requested by the Company. The US$4.1 billion syndicated committed facility has a maturity of 9 March 
2017; the remaining US$0.1 billion has a maturity of 9 March 2016. Both facilities have remained undrawn throughout the financial year and since 
year end and provide liquidity support. 

The Group manages liquidity risk on long-term borrowings by maintaining a varied maturity profile with a cap on the level of debt maturing in any 
one calendar year, therefore minimising refinancing risk. Long-term borrowings mature between one and 29 years.

Liquidity is reviewed daily on at least a 12 month rolling basis and stress tested on the assumption that all commercial paper outstanding 
matures and is not reissued. The Group maintains substantial cash and cash equivalents which at 31 March 2014, amounted to £10,134 million 
(2013: £7,531 million).

 
 
 
 
 
 
 
 
 
 
Vodafone Group Plc 
Annual Report 2014

150

Notes to the consolidated financial statements (continued)

23. Capital and financial risk management (continued)

Market risk
Interest rate management
Under the Group’s interest rate management policy, interest rates on monetary assets and liabilities denominated in euros, US dollars and sterling 
are maintained on a floating rate basis except for periods up to six years where interest rate fixing has to be undertaken in accordance with treasury 
policy. Where assets and liabilities are denominated in other currencies interest rates may also be fixed. In addition, fixing is undertaken for longer 
periods when interest rates are statistically low.

For each one hundred basis point fall or rise in market interest rates for all currencies in which the Group had borrowings at 31 March 2014 there 
would be a reduction or increase in profit before tax by approximately £42 million (2013: increase or reduce by £144 million) including mark-to-
market revaluations of interest rate and other derivatives and the potential interest on outstanding tax issues. There would be no material impact 
on equity.

Foreign exchange management
As Vodafone’s primary listing is on the London Stock Exchange its share price is quoted in sterling. Since the sterling share price represents the value 
of its future multi-currency cash flows, principally in euro, South African rand, Indian rupee and sterling, the Group maintains the currency of debt 
and interest charges in proportion to its expected future principal multi-currency cash flows and has a policy to hedge external foreign exchange 
risks on transactions denominated in other currencies above certain de minimis levels. As the Group’s future cash flows are increasingly likely 
to be derived from emerging markets it is likely that a greater proportion of debt in emerging market currencies will be drawn.

The disposal of our US Group in February 2014 necessitated a restructuring of the Group’s outstanding US dollar debt, which was achieved via 
i) the repayment of certain US dollar debt obligations and ii) the use of cross currency swaps to eliminate the US dollar currency risk on certain 
remaining US dollar debt items. Prior to the disposal date a significant proportion of the Group’s future value was derived from its US assets. 
Going forward the Group will only hold US dollar debt to hedge future US dollar receipts, which primarily consist of floating rate notes as issued 
by Verizon Communications, received as part of the disposal consideration. 

At 31 March 2014, 164% of net debt was denominated in currencies other than sterling (96% euro, 37% India rupee 19% US dollar and 12% other) 
while 64% of net debt had been purchased forward in sterling in anticipation of sterling denominated shareholder returns via dividends. This allows 
euro, US dollar and other debt to be serviced in proportion to expected future cash flows and therefore provides a partial hedge against income 
statement translation exposure, as interest costs will be denominated in foreign currencies. 

Under the Group’s foreign exchange management policy, foreign exchange transaction exposure in Group companies is generally maintained at the 
lower of €5 million per currency per month or €15 million per currency over a six month period.

The Group recognises foreign exchange movements in equity for the translation of net investment hedging instruments and balances treated 
as investments in foreign operations. However, there is no net impact on equity for exchange rate movements on net investment hedging 
instruments as there would be an offset in the currency translation of the foreign operation.

The following table details the Group’s sensitivity of the Group’s adjusted operating profit to a strengthening of the Group’s major currency in which 
it transacts. The percentage movement applied to the currency is based on the average movements in the previous three annual reporting periods. 
Amounts are calculated by retranslating the operating profit of each entity whose functional currency is euro.

Euro 3% change – Operating profit1

Note:
1  Operating profit before impairment losses and other income and expense.

At 31 March 2013, sensitivity of the Group’s operating profit was analysed for a strengthening of the euro by 3% and the US dollar by 4%, which 
represented movements of £106 million and £257 million respectively.

Equity risk
The Group has equity investments, which are subject to equity risk. See note 13 “Other investments” for further details. 

2014 
£m 
60

 
 
Vodafone Group Plc 

Annual Report 2014

150

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

151

Fair value of financial instruments
The table below sets out the valuation basis1 of financial instruments held at fair value by the Group at 31 March 2014.

Financial assets:
Fair value through the income statement  
(held for trading)
Derivative financial instruments:

Interest rate swaps
Cross currency interest rate swaps
Foreign exchange contracts
Interest rate futures

Financial investments available-for-sale:

Listed equity securities4
Unlisted equity securities4

Financial liabilities:
Derivative financial instruments:

Interest rate swaps
Cross currency interest rate swaps
Foreign exchange contracts

Level 12  
Restated

2013   
£m   

2014 
£m 

Level 23
Restated

2013   
£m   

2014 
£m 

2014 
£m 

– 

– 
– 
– 
– 
– 

6  
– 
6  
6  

– 
–
– 
– 

– 

–
–
–
– 
–   

3
– 
3   
3   

–
–
–
–   

3,792

4,836

3,792

1,871
504
68
13
6,248

–
154
154
6,402

635
217
29
881

2,625
319
88
52
7,920

–
498
498
8,418

1,060
–
44
1,104

1,871
504
68
13
6,248

6
154
160
6,408

635
217
29
881

Total 

Restated
2013 
£m 

4,836

2,625
319
88
52
7,920

3
498
501
8,421

1,057
–
44
1,101

Notes:
1  There were no changes made during the year to valuation methods or the processes to determine classification and no transfers were made between the levels in the fair value hierarchy.
2  Level 1 classification comprises financial instruments where fair value is determined by unadjusted quoted prices in active markets for identical assets or liabilities.
3  Level 2 classification comprises where fair value is determined from inputs other than quoted prices that are observable for the asset or liability, either directly or indirectly. Fair values for unlisted equity securities are derived 

from observable quoted market prices for similar items. Derivative financial instrument fair values are present values determined from future cash flows discounted at rates derived from market sourced data.

4  Details of listed and unlisted equity securities are included in note 13 “Other Investments”.

Offsetting of financial assets and financial liabilities
Financial assets and liabilities included in the table above do not meet the required criteria to offset in the balance sheet but derivative financial 
assets at 31 March of up to £678 million (2013: £857 million) would be settled net in certain circumstances under ISDA (International Swaps and 
Derivatives Association) agreements where each party has the option to settle amounts on a net basis in the event of default from the other. 
Under the Group’s collateral support agreements described above, under “credit risk” collateral has been posted of £130 million (2013: £117 million) 
and received of £1,185 million (2013: £1,151 million). Collateral may be offset and net settled against derivative financial instruments in the event 
of default by either party. The aforementioned collateral balances are recorded in “other short-term investments” or “short-term debt” respectively.

24. Directors and key management compensation

This note details the total amounts earned by the Company’s directors and members of the Executive Committee. 

Directors
Aggregate emoluments of the directors of the Company were as follows: 

Salaries and fees
Incentive schemes1
Other benefits2

2014 
£m 
4
2
1
7

Restated
2013 
£m 
5
2
1
8

Restated
2012 
£m 
5 
3 
1 
9 

Notes:
1  Amounts payable under incentive schemes have been restated to exclude £5 million and £1 million of cash in lieu of long-term incentive scheme dividends for the years ended 31 March 2013 and 31 March 2012, respectively.
2 

Includes the value of the cash allowance taken by some individuals in lieu of pension contributions.

The aggregate gross pre-tax gain made on the exercise of share options in the year ended 31 March 2014 by directors who served during the year 
was £4 million (2013: £2 million; 2012: £nil).

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone Group Plc 
Annual Report 2014

152

Notes to the consolidated financial statements (continued)

24. Directors and key management compensation (continued)

Key management compensation
Aggregate compensation for key management, being the directors and members of the Executive Committee, was as follows: 

Short-term employee benefits1
Share-based payments

2014 
£m 
17
21
38

Restated
2013 
£m
17
23 
40

Restated
2012 
£m
16
26 
42

Notes:
1  Amounts payable under short-term employee benefits have been restated to exclude £8 million and £2 million of cash in lieu of long-term incentive scheme dividends for the years ended 31 March 2013 and 31 March 2012, 

respectively.

25. Employees

This note shows the average number of people employed by the Group during the year, in which areas of our 
business our employees work and where they are based. It also shows total employment costs. 

By activity:
Operations
Selling and distribution
Customer care and administration

By segment:
Germany
Italy
Spain
UK
Other Europe
Europe

India
Vodacom
Other Africa, Middle East and Asia Pacific
Africa, Middle East and Asia Pacific

Non-Controlled Interests and Common Functions
Total

The cost incurred in respect of these employees (including directors) was: 

Wages and salaries
Social security costs
Other pension costs (note 26)
Share-based payments (note 27)

2014 
Employees 

 14,947 
 31,342 
 42,857 
89,146 

 10,623 
 1,123 
 3,552 
 12,979 
 15,392 
43,669 

 11,925 
 7,176 
 16,002 
35,103 

 10,374 
89,146 

2014 
£m 
3,261 
364 
158 
92 
3,875 

Restated
2013 
Employees 

 13,736 
 29,658 
 39,198 
82,592 

 11,088 
–
 4,223 
 8,319 
 19,995 
43,625 

 11,339 
 7,311 
 12,659 
31,309 

 7,658 
82,592 

Restated
2013 
£m 
2,989 
350 
157 
124 
3,620 

Restated
2012 
Employees 

 12,952 
 27,190 
 37,003 
 77,145 

 12,115 
–
 4,379 
 8,151 
 16,668 
 41,313 

 10,704 
 7,437 
 11,431 
 29,572 

 6,260 
 77,145 

Restated
2012 
£m 
2,774 
323 
122 
133 
3,352 

 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone Group Plc 

Annual Report 2014

152

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

153

26. Post employment benefits

We operate a number of defined benefit and defined contribution pension plans for our employees. The Group’s 
largest defined benefit schemes are in the UK. For further details see “Critical accounting judgements” in note 1 
“Basis of preparation” to the consolidated financial statements. 

Accounting policies
For defined benefit retirement plans, the difference between the fair value of the plan assets and the present value of the plan liabilities is recognised 
as an asset or liability on the statement of financial position. Scheme liabilities are assessed using the projected unit funding method and applying 
the principal actuarial assumptions at the reporting period date. Assets are valued at market value.

Actuarial gains and losses are taken to the statement of comprehensive income as incurred. For this purpose, actuarial gains and losses comprise 
both the effects of changes in actuarial assumptions and experience adjustments arising because of differences between the previous actuarial 
assumptions and what has actually occurred.

Other movements in the net surplus or deficit are recognised in the income statement, including the current service cost, any past service cost 
and the effect of any curtailment or settlements. The interest cost less the expected return on assets is also charged to the income statement. 
The amount charged to the income statement in respect of these plans is included within operating costs or in the Group’s share of the results 
of equity accounted operations, as appropriate.

The Group’s contributions to defined contribution pension plans are charged to the income statement as they fall due.

Cumulative actuarial gains and losses at 1 April 2004, the date of transition to IFRS, were recognised in the statement of financial position.

Background
At 31 March 2014 the Group operated a number of pension plans for the benefit of its employees throughout the world, with varying rights and 
obligations depending on the conditions and practices in the countries concerned. The Group’s pension plans are provided through both defined 
benefit and defined contribution arrangements. Defined benefit schemes provide benefits based on the employees’ length of pensionable service 
and their final pensionable salary or other criteria. Defined contribution schemes offer employees individual funds that are converted into benefits 
at the time of retirement.

The Group operates defined benefit schemes in Germany, Ghana, India, Ireland, Italy, the UK and the United States. Defined contribution pension 
schemes are currently provided in Australia, Egypt, Germany, Greece, Hungary, India, Ireland, Italy, the Netherlands, New Zealand, Portugal, 
South Africa, Spain and the UK.

Income statement expense

Defined contribution schemes
Defined benefit schemes
Total amount charged to income statement (note 25)

2014 
£m 
124
34
158

Restated
2013 
£m 
118 
39
157 

Restated
2012 
£m 
113
9 
122

Defined benefit schemes
The Group’s principal defined benefit pension schemes are in the UK (the ‘UK Schemes’), being the Vodafone Group Pension Scheme (‘Vodafone 
UK plan’) and the Cable & Wireless Worldwide Retirement Plan (‘CWWRP’). The Vodafone UK plan and the CWWRP plan closed to future 
accrual on 31 March 2010 and 30 November 2013, respectively. Until 30 November 2013 the CWWRP allowed employees to accrue a pension 
at a rate of 1/85th of their final salary for each year of service until the retirement age of 60 with a maximum pension of two thirds of final salary. 
Employees contributed 5% of their salary into the scheme. The CWWRP is expected to merge with the Vodafone UK plan during the second quarter 
of 2014.

The defined benefit plans are administered by Trustee Boards that are legally separated from the Group. The Trustee Board of each pension fund 
consists of representatives who are employees, former employees or are independent from the Company. The Board of the pension funds are 
required by law to act in the best interest of the plan participants and are responsible for setting certain policies, such as investment and contribution 
policies and the governance of the fund. 

The defined benefit pension schemes expose the Group to actuarial risks such as longer than expected longevity of members, lower than expected 
return on investments and higher than expected inflation, which may increase the liabilities or reduce the value of assets of the plans.

 
 
Vodafone Group Plc 
Annual Report 2014

154

Notes to the consolidated financial statements (continued)

26. Post employment benefits (continued)

Actuarial assumptions
The Group’s scheme liabilities are measured using the projected unit credit method using the principal actuarial assumptions set out below:

Weighted average actuarial assumptions used at 31 March1:
Rate of inflation2
Rate of increase in salaries
Discount rate

Notes:
1  Figures shown represent a weighted average assumption of the individual schemes.
2  The rate of increase in pensions in payment and deferred payment is the rate of inflation.

2014
%

3.2
3.1
4.2

2013
% 

3.3 
3.8 
4.3 

2012
% 

3.0 
2.9 
4.7 

Mortality assumptions used are based on recommendations from the individual scheme actuaries which include adjustments for the experience 
of the Group where appropriate. The largest schemes in the Group are the UK schemes. Further life expectancies assumed for the UK schemes 
(Vodafone UK plan only in 2012) are 23.3 /24.7 years (2013: 23.6/25.3 years; 2012: 23.6/24.4 years) for a male/female pensioner currently aged 65 
and 25.9/27.5 years (2013: 26.8/27.9 years; 2012: 27.2/26.7 years) from age 65 for a male/female non-pensioner member currently aged 40.

Charges made to the consolidated income statement and consolidated statement of comprehensive income (‘SOCI’) on the basis of the 
assumptions stated above are:

Current service cost
Net interest charge/(credit)
Total included within staff costs
Actuarial (gains)/losses recognised in the SOCI 

2014 
£m 
14
20
34
(57)

Restated
2013 
£m 
27
12
39
238

Restated
2012 
£m 
12
(3)
9
352

 
 
 
 
 
 
 
Vodafone Group Plc 

Annual Report 2014

154

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

155

Fair value of the assets and present value of the liabilities of the schemes
The amount included in the statement of financial position arising from the Group’s obligations in respect of its defined benefit schemes is as follows:

Movement in pension assets:
1 April
Exchange rate movements
Interest income
Return on plan assets excluding interest income
Employer cash contributions
Member cash contributions
Benefits paid
Assets assumed in business combinations
Other movements
31 March

Movement in pension liabilities:
1 April
Exchange rate movements
Service cost
Interest cost 
Member cash contributions
Remeasurements:

Actuarial losses/(gains) arising from changes in demographic assumptions 
Actuarial losses/(gains) arising from changes in financial assumptions 
Actuarial losses/(gains) arising from experience adjustments

Benefits paid
Liabilities assumed in business combinations
Other movements
31 March

2014 
£m 

3,723
(13)
162
(114)
51
7
(81)
–
107
3,842

4,251
(17)
14
182
7

(35)
(44)
(92)
(81)
121
85
4,391

Restated
2013 
£m 

1,604
6
125
210
100
8
(60)
1,730
–
3,723 

1,865
9
27
137
8

–
441
7
(60)
1,772
45
4,251

An analysis of net (deficit)/assets is provided below for the Group’s two largest defined benefit pension schemes in the UK and for the Group 
as a whole.

CWWRP

Vodafone UK plan   

2014 
£m 

2013
£m

2014 
£m 

2013 
£m 

2012 
£m 

2011 
£m 

2010   
£m   

2014 
£m 

Restated
2013 
£m 

Restated
2012 
£m 

Restated
2011 
£m 

Restated
2012 
£m 

1,558
(22)
86
(17)
31
6
(39)
–
1
1,604 

1,501
(30)
12
83
6

–
314
21
(39)
2
(5)
1,865

Group 

Restated
2010 
£m 

Analysis of net  
(deficit)/assets:
Total fair value of scheme 
assets
Present value of funded 
scheme liabilities
Net (deficit)/assets for  
funded schemes
Present value of unfunded 
scheme liabilities
Net (deficit)/assets
Net (deficit)/assets are 
analysed as:
Assets
Liabilities

1,780

1,827

1,343

1,328 

1,218 

1,180 

1,131   

3,842

3,723 

1,604 

1,558 

1,487 

(1,732)

(1,874)

(1,677)

(1,647)

(1,444)

(1,127)

(1,276) 

(4,325)

(4,239)

(1,853)

(1,488)

(1,625)

48

–
48

48
–

(47)

(334)

(319)

(226)

53

(145) 

(483)

(516)

(249)

70

(138)

–
(47)

–
(334)

– 
(319)

– 
(226)

– 
53

–   
(145) 

(66)
(549)

(12)
(528)

(12)
(261)

(13)
57

(15)
(153)

–
(47)

–
(334)

– 
(319)

– 
(226)

53 
– 

–   
(145) 

35
(584)

52 
(580)

31 
(292)

97 
(40)

34 
(187)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone Group Plc 
Annual Report 2014

156

Notes to the consolidated financial statements (continued)

26. Post employment benefits (continued)

Funding plans are individually agreed for each of the Group’s defined benefit pension schemes with the respective trustees, taking into account 
local regulatory requirements. It is expected that contributions of £400 million will be paid into the Group’s defined benefit pension schemes during 
the year ending 31 March 2015, including a special one-off contribution of £325 million payable into the Vodafone UK plan and £40 million into 
the CWWRP in April 2014. These one-off contributions represent accelerated funding amounts that would have been due for each scheme over 
the period to 31 March 2020. The Group has also provided certain guarantees in respect of the UK schemes; further details are provided in note 30, 
“Contingent liabilities”. 

Duration of the benefit obligations
The weighted average duration of the defined benefit obligation at 31 March 2014 is 21.7 years (2013: 21.4 years, 2012: 23.6 years). 

Fair value of pension assets

Cash and cash equivalents

Equity investments:

With quoted prices in an active market
Without quoted prices in an active market

Debt instruments:

With quoted prices in an active market
Without quoted prices in an active market

Property
Derivatives1
Annuity policies
Total 

Note:
1  Derivatives include collateral held in the form of cash.

2014 
£m 
 65

 1,318
102

 1,320
 –
 20
 541
 476
3,842

2013 
£m 
117

1,310
 129

1,129
 –
36
485
517
3,723

The schemes have no direct investments in the Group’s equity securities or in property currently used by the Group. 

Each of the plans manage risks through a variety of methods and strategies including equity protection, to limit downside risk in falls in equity 
markets, inflation and interest rate hedging and, in the CWWRP, a substantial insured pensioner buy-in policy. 

The actual return on plan assets over the year to 31 March 2014 was £48 million (2013: £335 million).

Sensitivity analysis
Measurement of the Group’s defined benefit retirement obligation is sensitive to changes in certain key assumptions. The sensitivity analysis below 
shows how a reasonably possible increase or decrease in a particular assumption would, in isolation, result in an increase or decrease in the present 
value of the defined benefit obligation as at 31 March 2014.

Rate of inflation

Rate of increase in salaries

Discount rate

Life expectancy

Decrease by 0.5%
£m

Increase by 0.5%
£m

Decrease by 0.5%
£m

Increase by 0.5%
£m

Decrease by 0.5%
£m

Increase by 0.5%
£m

Increase by 1 year
£m

Decrease by 1 year
£m

(Decrease)/increase in present value 
of defined obligation 

(349)

382

(18)

20

512

(439)

103

(103)

The sensitivity analysis may not be representative of an actual change in the defined benefit obligation as it is unlikely that changes in assumptions 
would occur in isolation of one another. 

In presenting this sensitivity analysis, the present value of the defined benefit obligation has been calculated on the same basis as prior years using 
the projected unit credit method at the end of the reporting period, which is the same as that applied in calculating the defined benefit obligation 
liability recognised in the statement of financial position.

 
 
Vodafone Group Plc 

Annual Report 2014

156

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

157

27. Share-based payments

We have a number of share plans used to award shares to directors and employees as part of their remuneration 
package. A charge is recognised over the vesting period in the consolidated income statement to record the cost 
of these, based on the fair value of the award on the grant date.

Accounting policies
The Group issues equity-settled share-based payments to certain employees. Equity-settled share-based payments are measured at fair value 
(excluding the effect of non-market-based vesting conditions) at the date of grant. The fair value determined at the grant date of the equity-settled 
share-based payments is expensed on a straight-line basis over the vesting period, based on the Group’s estimate of the shares that will eventually 
vest and adjusted for the effect of non-market-based vesting conditions. A corresponding increase in retained earnings is also recognised.

Fair value is measured by deducting the present value of expected dividend cash flows over the life of the awards from the share price as at the 
grant date.

Some share awards have an attached market condition, based on total shareholder return (‘TSR’), which is taken into account when calculating the 
fair value of the share awards. The valuation for the TSR is based on Vodafone’s ranking within the same group of companies, where possible, over 
the past five years. 

The fair value of awards of non-vested shares is equal to the closing price of the Group’s shares on the date of grant, adjusted for the present value 
of future dividend entitlements where appropriate.

The maximum aggregate number of ordinary shares which may be issued in respect of share options or share plans will not (without shareholder 
approval) exceed:

 a 10% of the ordinary share capital of the Company in issue immediately prior to the date of grant, when aggregated with the total number 

of ordinary shares which have been allocated in the preceding ten year period under all plans; and

 a 5% of the ordinary share capital of the Company in issue immediately prior to the date of grant, when aggregated with the total number 
of ordinary shares which have been allocated in the preceding ten year period under all plans, other than any plans which are operated 
on an all-employee basis.

Share options
Vodafone Group executive plans
No share options have been granted to any directors or employees under the Company’s discretionary share option plans in the year ended 
31 March 2014.

There are options outstanding under the Vodafone Group 1999 Long-Term Stock Incentive Plan and the Vodafone Global Incentive Plan. 
These options are normally exercisable between three and ten years from the date of grant. The vesting of some of these options was subject 
to satisfaction of performance conditions. Grants made to US employees are made in respect of ADSs.

Vodafone Group Sharesave Plan
The Vodafone Group 2008 Sharesave Plan enables UK staff to acquire shares in the Company through monthly savings of up to £250 over a three 
and/or five year period, at the end of which they may also receive a tax free bonus. The savings and bonus may then be used to purchase shares 
at the option price, which is set at the beginning of the invitation period and usually at a discount of 20% to the then prevailing market price of the 
Company’s shares.

Share plans
Vodafone Group executive plans
Under the Vodafone Global Incentive Plan awards of shares are granted to directors and certain employees. The release of these shares is conditional 
upon continued employment and for some awards achievement of certain performance targets measured over a three year period.

Vodafone Share Incentive Plan
The Vodafone Share Incentive Plan enables UK staff to acquire shares in the Company through monthly purchases of up to £125 per month or 5% 
of salary, whichever is lower. For each share purchased by the employee, the Company provides a free matching share.

Vodafone Group Plc 
Annual Report 2014

158

Notes to the consolidated financial statements (continued)

27. Share-based payments (continued)

Movements in outstanding ordinary share and ADS options 

1 April
Granted during the year
Forfeited during the year 
Exercised during the year
Expired during the year
31 March

Weighted average exercise price:
1 April
Granted during the year
Forfeited during the year 
Exercised during the year
Expired during the year
31 March

2014 
Millions 
–
–
–
–
–
–

2013 
Millions 
1 
– 
– 
(1) 
– 
– 

ADS options   
2012   
Millions   
1  
–  
–  
–  
–  
1   

US$22.16
–
–
US$29.31
–
–

US$15.20
– 
– 
US$13.88
–
US$22.16

US$14.82  
–  
–  
–  
–  
US$15.20  

Summary of options outstanding and exercisable at 31 March 2014 

Vodafone Group savings related and Sharesave Plan:
£0.01–£1.00
£1.01–£2.00

Vodafone Group 1999 Long-Term Stock Incentive Plan:
£1.01–£2.00

Share awards
Movements in non-vested shares are as follows:

1 April 
Granted
Vested
Forfeited
31 March 

Outstanding 
shares 
Millions 

2
21
23

4

Millions 
294
84
(81)
(54)
243

Weighted 
average 
exercise 
price 

£0.94
£1.43
£1.38

£1.60

2014   
Weighted   
average fair   
value at   
grant date   
£1.27
£1.58
£1.11
£1.19
£1.44

Outstanding   
Weighted   
average   
remaining   
contractual   
life   
Months   

11
37
34

34

Millions 
352 
91
(118)
(31)
294

2014 
Millions 
40
12
(1)
(22)
(2)
27

£1.41
£1.49
£1.34
£1.43
£1.37
£1.42

Exercisable 
shares 
Millions 

–
–
–

4

2013   
Weighted   
average fair   
value at   
grant date   
£1.08 
£1.49
£0.91
£1.19
£1.27

Ordinary share options 

2013 
Millions 
84 
7 
(1)
(41)
(9)
40 

£1.18
£1.45
£1.64
£1.05
£0.98
£1.41

Weighted 
average 
exercise 
price 

–
–
–

£1.60

Millions 
387 
120
(116)
(39)
352

2012 
Millions 
171 
5 
(1)
(55)
(36)
84 

£1.32 
£1.31 
£1.07 
£1.37 
£1.56 
£1.18 

Exercisable 

Weighted 
average 
remaining 
contractual 
life 
Months 

–
–
–

34

2012 

Weighted 
average fair 
value at 
grant date 
£1.00
£1.29
£1.12
£0.81
£1.08

Other information
The total fair value of shares vested during the year ended 31 March 2014 was £90 million (2013: £107 million; 2012: £130 million).

The compensation cost included in the consolidated income statement in respect of share options and share plans was £92 million 
(2013: £124 million; 2012: £133 million) which is comprised entirely of equity-settled transactions.

The average share price for the year ended 31 March 2014 was 212.2 pence (2013: 173.0 pence; 2012: 169.9 pence).

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

159

28. Acquisitions and disposals

We made a number of acquisitions during the year including the acquisition of a controlling interest 
in Kabel Deutschland Holding AG and the remaining interest in our business in Italy, Vodafone Omnitel B.V. 
thus obtaining control. The note below provides details of these transactions as well as those in the prior year. 
For further details see “Critical accounting judgements” in note 1 “Basis of preparation” to the consolidated 
financial statements.

Accounting policies
Business combinations
Acquisitions of subsidiaries are accounted for using the acquisition method. The cost of the acquisition is measured at the aggregate of the fair values 
at the date of exchange of assets given, liabilities incurred or assumed and equity instruments issued by the Group. Acquisition-related costs are 
recognised in the income statement as incurred. The acquiree’s identifiable assets and liabilities are recognised at their fair values at the acquisition 
date. Goodwill is measured as the excess of the sum of the consideration transferred, the amount of any non-controlling interests in the acquiree 
and the fair value of the Group’s previously held equity interest in the acquiree, if any, over the net amounts of identifiable assets acquired and 
liabilities assumed at the acquisition date. The interest of the non-controlling shareholders in the acquiree may initially be measured either at fair 
value or at the non-controlling shareholders’ proportion of the net fair value of the identifiable assets acquired, liabilities and contingent liabilities 
assumed. The choice of measurement basis is made on an acquisition-by-acquisition basis.

Acquisition of interests from non-controlling shareholders
In transactions with non-controlling parties that do not result in a change in control, the difference between the fair value of the consideration paid 
or received and the amount by which the non-controlling interest is adjusted is recognised in equity. 

Acquisitions
The aggregate cash consideration in respect of purchases of interests in subsidiaries, net of cash acquired, is as follows: 

Cash consideration paid: 
Kabel Deutschland Holding AG (including fees of £17 million)
Other acquisitions completed during the year

Net cash acquired 

£m

4,872
6
4,878 
(599)
4,279

In addition, the Group acquired a 100% interest in Vodafone Omnitel B.V. as part of the disposal of the Group’s interest in Verizon Wireless for 
consideration of £7,121 million. The purchase consideration has been determined based on the acquisition-date fair value of the equity in Vodafone 
Omnitel B.V., being considered to be a more reliable method of determining fair value than estimating the attributable proportion of the fair value 
of the investment in Verizon Wireless. The equity value has been determined on a value in use basis using discounted estimated cash flows using the 
methodology and assumptions detailed in note 4 “Impairment losses”.

Total goodwill acquired was £6,859 million and included £3,848 million in relation to Kabel Deutschland Holding AG, £3,007 million in relation 
to Vodafone Omnitel B.V. and £4 million in relation to other acquisitions completed during the year. Acquisitions and disposals (continued)

 
 
Vodafone Group Plc 
Annual Report 2014

160

Notes to the consolidated financial statements (continued)

28. Acquisitions and disposals (continued)

Kabel Deutschland Holding AG (‘KDG’)
On 30 July 2013 the Group launched a voluntary public takeover offer for the entire share capital of KDG and on 13 September 2013 announced 
that the 75% minimum acceptance condition had been met. The transaction completed on 14 October 2013 with the Group acquiring 76.57% 
of the share capital of KDG for cash consideration of £4,855 million. The primary reason for acquiring the business was to create a leading integrated 
communications operator in Germany, offering consumer and enterprise customers unified communications services. 

The results of the acquired entity have been consolidated in the Group’s income statement from 14 October 2013 and contributed £735 million 
of revenue and a loss of £210 million to the profit attributable to equity shareholders of the Group during the year. 

The provisional purchase price allocation is set out in the table below:

Net assets acquired:
Identifiable intangible assets1
Property, plant and equipment
Investment in associated undertakings
Inventory
Trade and other receivables
Cash and cash equivalents
Current and deferred taxation
Short and long-term borrowings
Trade and other payables
Provisions
Post employment benefits
Net identifiable assets acquired
Non-controlling interests2
Goodwill3
Total consideration4

Fair value 
£m 

1,641
4,381
8
34
154
619
(1,423)
(2,784)
(1,190)
(63)
(62)
1,315
(308)
3,848 
4,855

Notes:
1 
Identifiable intangible assets of £1,641 million consisted of customer relationships of £1,522 million, brand of £18 million and software of £101 million .
2  Non-controlling interests have been measured using the net fair value of the identifiable assets acquired, liabilities and contingent liabilities assumed. 
3  The goodwill is attributable to the expected profitability of the acquired business and the synergies expected to arise after the Group’s acquisition of KDG.
4  Transaction costs of £17 million were charged in the Group’s consolidated income statement in the year ended 31 March 2014

Vodafone Omnitel B.V. (‘Vodafone Italy’)
On 21 February 2014, the Group acquired a 100% interest in Vodafone Italy as part of the disposal of the Group’s interests in Verizon Wireless for 
consideration of £7,121 million, having previously held a 76.9% stake in Vodafone Italy which was accounted for as a joint venture.

The results of the acquired entity have been consolidated in the Group’s income statement from 21 February 2014 and contributed £522 million 
of revenue and £5 million of profit attributable to equity shareholders of the Group during the year. 

The provisional purchase price allocation is set out in the table below:

Net assets acquired:
Identifiable intangible assets1
Property, plant and equipment
Inventory
Trade and other receivables (net of provisions of £285 million)
Current and deferred taxation
Short and long-term borrowings
Trade and other payables
Provisions
Post employment benefits
Net identifiable assets acquired
Goodwill2
Total consideration

Notes:
1 
2  The goodwill is attributable to the expected profitability of the acquired business and the synergies expected to arise after the Group’s acquisition of Vodafone Italy.

Identifiable intangible assets of £3,000 million consisted of customer relationships of £1,319 million, licences and spectrum of £1,319 million and software of £362 million. 

Fair value 
£m 

3,000
2,017
89
1,745
(155)
(19)
(2,415)
(96)
(52)
4,114 
 3,007
7,121

 
 
 
 
 
 
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Pro-forma full year information
The following unaudited pro-forma summary presents the Group as if the acquisitions of KDG and the remaining interests in Vodafone Italy had 
been completed on 1 April 2013. The pro-forma amounts include the results of these acquisitions, amortisation of the acquired intangible assets 
recognised on acquisition and interest expense on the increase in net debt as a result of the acquisitions. The pro-forma information is provided for 
comparative purposes only and does not necessarily reflect the actual results that would have occurred, nor is it necessarily indicative of future 
results of operations of the combined companies.

Revenue
Profit for the financial year
Profit attributable to equity shareholders

Basic earnings per share 
Diluted earnings per share

2014 
£m 
44,127
59,024
58,959

Pence
222.72
220.97

Other acquisitions
During the 2014 financial year the Group completed a number of other acquisitions for an aggregate net cash consideration of £6 million, 
all of which was paid during the year. The aggregate fair values of goodwill, identifiable assets, and liabilities of the acquired operations were 
£4 million, £3 million and £1 million, respectively. In addition, the Group completed the acquisition of certain non-controlling interests for a net cash 
consideration of £111 million.

Cable & Wireless Worldwide plc (‘CWW’) 
On 27 July 2012 the Group acquired the entire share capital of CWW for cash consideration of approximately £1,050 million before tax and 
transaction costs. CWW de-listed from the London Stock Exchange on 30 July 2012. CWW provides a wide range of managed voice, data, hosting 
and IP-based services and applications. The primary reasons for acquiring the business were to strengthen the enterprise business of Vodafone 
Group in the UK and internationally, and the attractive network and other cost saving opportunities for the Vodafone Group.

The results of the acquired entity have been consolidated in the Group’s income statement from 27 July 2012 and contributed £1,234 million 
of revenue and a loss of £151 million to the profit attributable to equity shareholders of the Group during the year ended 31 March 2013.

The purchase price allocation is set out in the table below:

Net assets acquired:
Identifiable intangible assets1
Property, plant and equipment
Inventory
Trade and other receivables
Cash and cash equivalents
Current and deferred taxation
Short and long-term borrowings
Trade and other payables
Provisions
Post employment benefits
Net identifiable assets acquired
Non-controlling interests
Negative goodwill2
Total consideration

Fair value 
£m 

325 
1,207 
34 
452 
78 
788 
(306)
(754)
(249)
(47)
1,528 
(5)
(473) 
1,050 

Notes:
1 
2  Transaction costs of £11 million were charged in the Group’s consolidated income statement in the year ended 31 March 2013.

 Identifiable intangible assets of £325 million consisted of customer relationships of £225 million, CWW brand of £54 million and software of £46 million and are amortised in line with Group accounting policies.

The negative goodwill primarily arose from an upward fair value adjustment in relation to acquired property, plant and equipment, the recognition 
of acquired identifiable intangible assets not previously recognised by CWW together with the recognition of a deferred tax asset resulting from 
previously unclaimed UK capital allowances. The change in the purchase price allocation from that previously disclosed relates to further deferred 
tax asset recognition following the completion of new long-term business plans. No deferred tax assets have been recognised in respect of the 
losses of CWW (see “Factors affecting the tax charge in future years” on page 122). The income statement credit in respect of the negative goodwill 
is reported within “Other income and expense” on the face of the consolidated income statement in the year ended 31 March 2013.

On 27 July 2012 the Group acquired convertible bonds issued by CWW amounting to £245 million which resulted in £6 million of interest being 
charged to the Group’s consolidated income statement in the year ended 31 March 2013.

 
 
 
 
 
 
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Notes to the consolidated financial statements (continued)

28. Acquisitions and disposals (continued)

TelstraClear Limited (‘TelstraClear’)
On 31 October 2012 the Group acquired the entire share capital of TelstraClear for cash consideration of NZ$863 million (£440 million). The primary 
reasons for acquiring the business were to strengthen Vodafone New Zealand’s portfolio of fixed communications solutions and to create a leading 
total communications company in New Zealand.

The results of the acquired entity which have been consolidated in the income statement from 31 October 2012 contributed £136 million 
of revenues and a loss of £23 million to the profit attributable to equity shareholders of the Group during the year ended 31 March 2013.

The purchase price allocation is set out in the table below:

Net assets acquired:
Identifiable intangible assets1
Property, plant and equipment
Trade and other receivables
Cash and cash equivalents
Current and deferred taxation liabilities
Trade and other payables
Provisions
Net identifiable assets acquired
Goodwill2
Total consideration

Fair value 
£m 

84 
345 
55 
5 
(19)
(59)
(15)
396 
44 
440 

Notes:
1 
2  The goodwill is attributable to the expected profitability of the acquired business and the synergies expected to arise after the Group’s acquisition of TelstraClear. None of the goodwill is expected to be deductible for 

Identifiable intangible assets of £84 million consist of licences and spectrum fees of £27 million , TelstraClear brand of £3 million and customer relationships of £54 million.

tax purposes.

Disposals
Verizon Wireless (‘VZW’)
On 21 February 2014 the Group sold its US sub-group which included its entire 45% shareholding in VZW to Verizon Communications Inc. for a total 
consideration of £76.7 billion before tax and transaction costs. The Group recognised a net gain on disposal of £44,996 million, reported in profit for 
the financial year from discontinued operations.

Net assets disposed
Total consideration1
Other effects2
Net gain on disposal3,4

£m
(27,957)
76,716
(3,763)
44,996

Notes:
1  Consideration of £76.7 billion comprises cash of £35.2 billion, shares in Verizon Communications Inc. of £36.7 billion, loan notes issued by Verizon communications Inc. of £3.1 billion and a 21.3% interest in Vodafone Italy 

valued at £1.7 billion.

2  Other effects include foreign exchange losses transferred to the consolidated income statement.
3  Reported in profit for the financial year from discontinued operations in the consolidated income statement.
4  Transaction costs of £100 million were charged in the Group’s consolidated income statement in the year ended 31 March 2014.

The Group did not separately value the embedded derivatives arising from the agreement to sell the US sub-group for a fixed consideration 
on 2 September 2013 because it was not able to make a reliable estimate of the valuation of this derivative due to the difficulty in estimating the fair 
value of the shares in an unlisted entity in the period between 2 September 2013 and transaction completion on 21 February 2014.

Vodafone Omnitel B.V. (‘Vodafone Italy’)
On 21 February 2014 the Group completed a deemed disposal of its entire 76.9% shareholding in Vodafone Italy as part of the VZW disposal deal 
for a total consideration £5.5 billion before tax and transaction costs. The Group recognised a net loss on disposal of £712 million, reported in other 
income and expense.

Net assets disposed
Total consideration
Other effects1
Net loss on disposal2

Notes:
1  Other effects include foreign exchange gains transferred to the consolidated income statement.
2  Reported in other income and expense in the consolidated income statement.

£m
(8,480)
5,473
2,295
(712)

 
 
 
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29. Commitments

A commitment is a contractual obligation to make a payment in the future, mainly in relation to leases and 
agreements to buy assets such as network infrastructure and IT systems. These amounts are not recorded 
in the consolidated statement of financial position since we have not yet received the goods or services from the 
supplier. The amounts below are the minimum amounts that we are committed to pay.

Accounting policies
Leases are classified as finance leases whenever the terms of the lease transfer substantially all the risks and rewards of ownership of the asset to the 
lessee. All other leases are classified as operating leases.

Assets held under finance leases are recognised as assets of the Group at their fair value at the inception of the lease or, if lower, at the present value 
of the minimum lease payments as determined at the inception of the lease. The corresponding liability to the lessor is included in the statement 
of financial position as a finance lease obligation. Lease payments are apportioned between finance charges and reduction of the lease obligation 
so as to achieve a constant rate of interest on the remaining balance of the liability. Finance charges are recognised in the income statement.

Rentals payable under operating leases are charged to the income statement on a straight-line basis over the term of the relevant lease. 
Benefits received and receivable as an incentive to enter into an operating lease are also spread on a straight-line basis over the lease term.

Operating lease commitments
The Group has entered into commercial leases on certain properties, network infrastructure, motor vehicles and items of equipment. 
The leases have various terms, escalation clauses, purchase options and renewal rights, none of which are individually significant to the Group.

Future minimum lease payments under non-cancellable operating leases comprise: 

Within one year
In more than one year but less than two years
In more than two years but less than three years
In more than three years but less than four years
In more than four years but less than five years
In more than five years

2014 
£m 
 1,128 
 841 
 678 
 557 
 477 
 2,051 
 5,732 

Restated
2013 
£m 
 1,094 
 914 
 721 
 612 
 519 
 2,243 
 6,103 

The total of future minimum sublease payments expected to be received under non-cancellable subleases is £313 million (2013: £314 million). 

Capital commitments

Company and subsidiaries

Share of joint operations

Contracts placed for future capital expenditure not 
provided in the financial statements1

2014
£m 

Restated
2013
£m 

2,307

1,715

2014
£m 

28

Note:
1   Commitment includes contracts placed for property, plant and equipment and intangible assets. 

Restated
2013
£m 

2014
£m 

Group

Restated
2013
£m 

18

2,335

1,733

Grupo Corporativo Ono, S.A. (‘Ono’)
On 17 March 2014, Vodafone agreed to acquire Ono for a total consideration equivalent to €7.2 billion (£6.0 billion) on a debt and cash free basis. 
Ono has the largest next-generation network in Spain and the acquisition enables Vodafone to take advantage of the rapid increase in the adoption 
of unified communications products and services in the Spanish market. The acquisition, which is subject to customary terms and conditions 
including anti-trust clearances by the relevant authorities, is expected to complete in calendar Q3 2014.

 
 
 
 
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Notes to the consolidated financial statements (continued)

30. Contingent liabilities 

Contingent liabilities are potential future cash outflows, where the likelihood of payment is considered more than 
remote, but is not considered probable or cannot be measured reliably. 

Performance bonds1
Other guarantees and contingent liabilities2

2014 
£m 
442
2,500

Restated
2013 
£m 
266 
1,257 

Notes:
1  Performance bonds require the Group to make payments to third parties in the event that the Group does not perform what is expected of it under the terms of any related contracts or commercial arrangements.
2  Other guarantees principally comprise Vodafone Group Plc’s guarantee of the Group’s 50% share of an AUD 1.7 billion loan facility and a US$3.5 billion loan facility of its joint venture, Vodafone Hutchison Australia Pty Limited.

UK pension schemes
The Group has covenanted to provide security in favour of the Trustee of the Vodafone Group Pension Scheme whilst there is a deficit in the scheme. 
The deficit is measured on a prescribed basis agreed between the Group and Trustee. In 2010 the Group and Trustee agreed security of a charge 
over UK index linked gilts (‘ILG’) held by the Group. In December 2011, the security was increased by an additional charge over further ILG due 
to a significant increase in the deficit at that time.

In April 2014, the security was reduced following a reduction in the deficit following the results of the 2013 valuation and a £325 million company 
contribution to the Scheme (see note 26 “Post employment benefits”). The scheme retains security over £186.5 million (notional value) 2017 
ILGs. The security may be substituted either on a voluntary or mandatory basis. As and when alternative security is provided, the Group has agreed 
that the security cover should include additional headroom of 33%, although if cash is used as the security asset the ratio will revert to 100% 
of the relevant liabilities or where the proposed replacement security asset is listed on an internationally recognised stock exchange in certain 
core jurisdictions, the Trustee may decide to agree a lower ratio than 133%. The Company has also provided two guarantees to the scheme for 
a combined value up to €1.5 billion to provide security over the deficit under certain defined circumstances, including insolvency of the employers.

The Company has also agreed similar guarantees for the Trustees of the Cable & Wireless Worldwide Retirement Plan and THUS Plc Group Scheme 
up to £1.25 billion and £110 million respectively, following the acquisition of Cable & Wireless Worldwide plc.

Legal proceedings 
The Company and its subsidiaries are currently, and may be from time to time, involved in a number of legal proceedings including inquiries from, 
or discussions with, governmental authorities that are incidental to their operations. However, save as disclosed below, the Company and its 
subsidiaries are not currently involved in any legal or arbitration proceedings (including any governmental proceedings which are pending or known 
to be contemplated) which may have, or have had in the 12 months preceding the date of this report, a significant effect on the financial position 
or profitability of the Company and its subsidiaries. Due to inherent uncertainties, no accurate quantification of any cost, or timing of such cost, 
which may arise from any of the legal proceedings outlined below can be made.

Materiality is lower than for the year ended 31 March 2013 as a result of the disposal of the Group’s interest in Verizon Wireless and accordingly, 
certain matters discussed below were not disclosed in prior years.

Telecom Egypt arbitration
In October 2009 Telecom Egypt commenced arbitration against Vodafone Egypt in Cairo alleging breach of non-discrimination provisions 
in an interconnection agreement as a result of lower interconnection rates paid to Vodafone Egypt by Mobinil. Telecom Egypt has also sought to join 
Vodafone International Holdings BV (‘VIHBV’), Vodafone Europe BV (‘VEBV’) and Vodafone Group Plc (which Telecom Egypt alleges should be held 
jointly liable with Vodafone Egypt) to the arbitration. VIHBV, VEBV and Vodafone Group Plc deny that they were subject to the interconnection 
agreement or any arbitration agreement with Telecom Egypt. Telecom Egypt initially quantified its claim at approximately €190 million in 2009. 
This was subsequently amended and increased to €551 million in January 2011 and further increased to its current value of just over €1.2 billion 
in November 2011. The Company disputes Telecom Egypt’s claim (and assertion of jurisdiction over VIHBV, VEBV and Vodafone Group Plc) and will 
continue to defend the Vodafone companies’ position vigorously. The arbitration hearing concluded in November 2013. The parties completed final 
written submissions in March 2014. A decision is now awaited from the tribunal during 2014.

Indian tax case
In August 2007 and September 2007, Vodafone India Limited (‘VIL’) and VIHBV respectively received notices from the Indian tax authority 
alleging potential liability in connection with an alleged failure by VIHBV to deduct withholding tax from consideration paid to the Hutchison 
Telecommunications International Limited group (‘HTIL’) in respect of HTIL’s gain on its disposal to VIHBV of its interests in a wholly-owned subsidiary 
that indirectly holds interests in VIL. In January 2012 the Indian Supreme Court handed down its judgement, holding that VIHBV’s interpretation 
of the Income Tax Act 1961 was correct, that the HTIL transaction in 2007 was not taxable in India, and that consequently, VIHBV had no obligation 
to withhold tax from consideration paid to HTIL in respect of the transaction. The Indian Supreme Court quashed the relevant notices and demands 
issued to VIHBV in respect of withholding tax and interest. On 20 March 2012 the Indian Government returned VIHBV’s deposit of INR 25 billion and 
released the guarantee for INR 85 billion, which was based on the demand for payment issued by the Indian tax authority in October 2010, for tax 
of INR 79 billion plus interest.

On 16 March 2012, the Indian Government introduced proposed legislation (the ‘Finance Bill 2012’) purporting to overturn the Indian Supreme 
Court’s judgement with retrospective effect back to 1962. On 17 April 2012, Vodafone International Holdings BV (‘VIHBV’) filed a trigger notice 
under the Dutch-India Bilateral Investment Treaty (‘BIT’) signalling its intent to invoke arbitration under the BIT should the new laws be enacted. 
The Finance Bill 2012 received Presidential assent and became law on 28 May 2012 (the ‘Finance Act 2012’). The Finance Act 2012 is intended to tax 
any gain on transfer of shares in a non-Indian company, which derives substantial value from underlying Indian assets, such as VIHBV’s transaction 
with HTIL in 2007. Further it seeks to subject a purchaser, such as VIHBV, to a retrospective obligation to withhold tax.

 
 
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The Indian Government commissioned a committee of experts (the ‘Shome committee’) consisting of academics, and current and former Indian 
government officials, to examine, and make recommendations in respect of, aspects of the Finance Act 2012 including the retrospective taxation 
of transactions such as VIHBV’s transaction with HTIL referred to above. On 10 October 2012, the Shome committee published its draft report for 
comment. The draft report concluded that tax legislation in the Finance Act 2012 should only be applied prospectively or, if applied retrospectively, 
that only a seller who made a gain should be liable and, in that case, without any liability for interest or penalties. The Shome committee’s final 
report was submitted to the Indian Government on 31 October 2012, but no final report has been published, and it remains unclear what the Indian 
Government intends to do with the Shome committee’s final report or its recommendations.

VIHBV has not received any formal demand for taxation following the Finance Act 2012, but it did receive a letter on 3 January 2013 reminding 
it of the tax demand raised prior to the Indian Supreme Court’s judgement and purporting to update the interest element of that demand to a total 
amount of INR 142 billion. The separate proceedings taken against VIHBV to seek to treat it as an agent of HTIL in respect of its alleged tax on the 
same transaction, as well as penalties of up to 100% of the assessed withholding tax for the alleged failure to have withheld such taxes, remain 
pending despite the issue having been ruled upon by the Indian Supreme Court. Should a further demand for taxation be received by VIHBV or any 
member of the Group as a result of the new retrospective legislation, we believe it is probable that we will be able to make a successful claim under 
the BIT. Although this would not result in any outflow of economic benefit from the Group, it could take several years for VIHBV to recover any 
deposit required by an Indian Court as a condition for any stay of enforcement of a tax demand pending the outcome of VIHBV’s BIT claim. However, 
VIHBV expects that it would be able to recover any such deposit. On 17 January 2014, VIHBV served on the Indian Government an amended trigger 
notice under the BIT, supplementing the trigger notice filed on 17 April 2012, to add claims relating to an attempt by the Indian Government to tax 
aspects of the transaction with Hutchison under transfer pricing rules. On 17 April 2014, VIHBV served its notice of arbitration under the BIT, formally 
commencing the BIT arbitration proceedings.

We did not carry a provision for this litigation or in respect of the retrospective legislation at 31 March 2014, or at previous reporting dates.

Other Indian tax cases
VIL and Vodafone India Services Private Limited (‘VISPL’) (formerly 3GSPL) are involved in a number of tax cases with total claims exceeding £1 billion 
plus interest, and penalties of up to 300% of the principal.

VIL tax claims
The claims against VIL range from disputes concerning transfer pricing and the applicability of value-added tax to SIM cards, to the disallowance 
of income tax holidays. The quantum of the tax claims against VIL is in the region of £0.9 billion. VIL is of the opinion that any finding of material 
liability to tax, is not probable.

VISPL tax claims
VISPL has been assessed to owe tax of approximately £240 million (plus interest of £190 million) in respect of (i) a transfer pricing margin charged for 
the international call centre of Hutchison prior to the transaction with Vodafone; (ii) the sale of the international call centre by VISPL to Hutchison and 
(iii) the alleged transfer of options held by VISPL for VIL equity shares. The first two of the three heads of tax are subject to an indemnity by Hutchison 
under the VIHBV Tax Deed of Indemnity. The larger part of the potential claim is not subject to any indemnity. VISPL unsuccessfully challenged the 
merits of the tax demand in the statutory tax tribunal and the jurisdiction of the tax office to make the demand in the High Court. The case is now 
in the Tax Appeal Tribunal after VISPL obtained a stay of the tax demand on a deposit of £20 million and a corporate guarantee by VIHBV for the 
balance. If VISPL loses the appeal, its terms of the stay of demand may be revisited (and could be increased) while VISPL pursues further appeals 
in the High Court and the Supreme Court.

Indian regulatory cases
Litigation remains pending in the Telecommunications Dispute Settlement Appellate Tribunal (‘TDSAT’), High Courts and the Supreme Court 
in relation to a number of significant regulatory issues including mobile termination rates (‘MTRs’), spectrum and licence fees, licence extension and 
3G intra-circle roaming (‘ICR’).

Public interest litigation: Yakesh Anand v Union of India, Vodafone and others
The Petitioner has brought a special leave petition in the Indian Supreme Court on 30 January 2012 against the Government of India and mobile 
network operators, including VIL, seeking recovery of the alleged excess spectrum allocated to the operators, compensation for the alleged excess 
spectrum held in the amount of approximately €4.7 billion and a criminal investigation of an alleged conspiracy between government officials and 
the network operators. A claim with similar allegations was dismissed by the Supreme Court in March 2012, with an order that the Petitioner should 
pay a fine for abuse of process. The case is pending before the Supreme Court and is expected to be called for hearing at some uncertain future date.

One time spectrum charges: Vodafone India v Union of India
The Government of India has sought to impose one time spectrum charges of approximately €525 million on certain operating subsidiaries of VIL. 
We filed a petition before the TDSAT challenging the one time spectrum charges on the basis that they are illegal, violate Vodafone’s licence terms 
and are arbitrary, unreasonable and discriminatory. The tribunal stayed enforcement of the Government’s spectrum demand pending resolution 
of the dispute. The case is now ready for trial.

3G inter-circle roaming: Vodafone India and others v Union of India
In April 2013, the Indian Department of Telecommunications issued a stoppage notice to VIL’s operating subsidiaries and other mobile operators 
requiring the immediate stoppage of the provision of 3G services on other operators’ mobile networks in an alleged breach of licences. The regulator 
also imposed a fine of approximately €5.5 million. We applied to the Delhi High Court for an order quashing the regulator’s notice. Interim relief 
from the notice has been granted (but limited to existing customers at the time with the effect that VIL was not able to provide 3G services to new 
customers on other operators’ 3G networks pending a decision on the issue). The dispute was referred to the TDSAT for decision, which ruled 
on 28 April 2014 that VIL and the other operators were permitted to provide 3G services to their customers (current and future) on other operators’ 
networks. An appeal by the Department of Telecommunications is possible.

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Notes to the consolidated financial statements (continued)

30. Contingent liabilities (continued) 

Extension of licences in Delhi, Mumbai and Kolkata: VIL and others v Union of India
We sought an extension of our existing licences in Delhi, Mumbai and Kolkata along with existing licensed spectrum. That extension was denied 
by the Department of Telecommunications by order dated 21 March 2013. We appealed that decision to the TDSAT and by its order dated 
31 January 2014, the TDSAT denied the extension. The Supreme Court has agreed to hear our appeal on an expedited basis.

Other cases in the Group
Italy
British Telecom (Italy) v Vodafone Italy
The Italian Competition Authority concluded an investigation in 2007 when Vodafone Italy gave certain undertakings in relation to concerns it had 
abused its dominant position in the wholesale market for mobile termination. In 2010, British Telecom (Italy) brought a civil damages claim against 
Vodafone Italy on the basis of the Competition Authority’s investigation and Vodafone Italy’s undertakings. British Telecom (Italy) seeks damages 
in the amount of €280 million for abuse of dominant position by Vodafone Italy in the wholesale fixed to mobile termination market for the period 
1999 to 2007. A court appointed expert has delivered an opinion to the Court that the range of damages in the case are in the region of €10 million 
to €25 million.

FASTWEB v Vodafone Italy
The Italian Competition Authority concluded an investigation in 2007 when Vodafone Italy gave certain undertakings in relation to concerns 
it had abused its dominant position in the wholesale market for mobile termination. In 2010, FASTWEB brought a civil damages claim against 
Vodafone Italy on the basis of the Competition Authority’s investigation and Vodafone Italy’s undertakings. FASTWEB seeks damages in the amount 
of €360 million for abuse of dominant position by Vodafone Italy in the wholesale fixed to mobile termination market. A court appointed expert has 
delivered an opinion to the Court that the range of damages in the case are in the region of €0.5 million to €2.3 million.

Greece
Papistas Holdings SA, Mobile Trade Stores (formerly Papistas SA) and Athanasios and Loukia Papistas v Vodafone Greece, Vodafone Group Plc 
and certain Directors and Officers of Vodafone
In December 2013, Mr and Mrs Papistas, and companies owned or controlled by them, brought three claims in the Greek court in Athens against 
Vodafone Greece, Vodafone Group Plc and certain directors and officers of Vodafone Greece and Vodafone Group Plc for purported damage caused 
by the alleged abuse of dominance and wrongful termination of a franchise arrangement with a Papistas company. Approximately €1.0 billion of the 
claim is directed exclusively at one former and one current director of Vodafone Greece. The balance of the claim (approximately €285.5 million)
is sought from Vodafone Greece and Vodafone Group Plc on a joint and several basis. The cases are scheduled to come to trial in November 2015 
and April 2016.

Tanzania
Cats-Net Limited v Vodacom Tanzania Limited
In 2012, Cats-Net Limited brought a claim for US$500 million (US$200 million compensatory and US$300 million punitive) in damages 
against Vodacom Tanzania Limited in the Tanzanian High Court. Cats-Net is also seeking an order cancelling Vodacom Tanzania’s mobile 
telecommunications licence. The claim is based on the actions of the Tanzanian Telecommunications Regulatory Authority (‘TTRA’) who, following 
complaints by Vodacom Tanzania of interference caused by transmissions of Cats-Net, allegedly shut down the operations of Cats-Net after 
conducting its own investigation. Cats-Net alleges collusion between the TTRA and Vodacom Tanzania. Vodacom Tanzania filed an application 
to strike out the claim. That application has been argued and the parties await a decision of the Court.

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Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

167

31. Related party transactions

The Group has a number of related parties including joint ventures and associates (see note 12 “Investments 
in associates and joint ventures” to the consolidated financial statements), pension schemes (see note 26 
“Post employment benefits” to the consolidated financial statements) and directors and Executive Committee 
members (see note 24 “Directors and key management compensation” to the consolidated financial statements).

Transactions with joint ventures and associates
Related party transactions with the Group’s joint ventures and associates primarily comprise fees for the use of products and services including 
network airtime and access charges, and cash pooling arrangements.

No related party transactions have been entered into during the year which might reasonably affect any decisions made by the users of these 
consolidated financial statements except as disclosed below.

Sales of goods and services to associates
Purchase of goods and services from associates
Sales of goods and services to joint ventures
Purchase of goods and services from joint ventures
Net interest expense payable to joint ventures1

Trade balances owed:
by associates
to associates
by joint ventures
to joint ventures

Other balances owed by joint ventures1
Other balances owed to joint ventures1

2014 
£m 
 231 
 109 
 12 
 570 
 75 

 3 
 3 
 82 
 170 
 57 
 63 

Restated
2013 
£m 
 238 
 97 
 27 
 568 
 33 

 21 
 20 
 260 
 48 
 1,065 
– 

Restated
2012 
£m 
 194 
 103 
 43 
 381 
 20 

 15 
 17 
 220 
 16 
 1,213 
– 

Note:
1  Amounts arise primarily through Vodafone Italy, Vodafone Hutchison Australia, Indus Towers and Cornerstone. Interest is paid in line with market rates.

Dividends received from associates and joint ventures are disclosed in the consolidated statement of cash flows.

Transactions with directors other than compensation
During the three years ended 31 March 2014, and as of 19 May 2014, neither any director nor any other executive officer, nor any associate of any 
director or any other executive officer, was indebted to the Company.

During the three years ended 31 March 2014, and as of 19 May 2014, the Company has not been a party to any other material transaction, 
or proposed transactions, in which any member of the key management personnel (including directors, any other executive officer, senior manager, 
any spouse or relative of any of the foregoing or any relative of such spouse) had or was to have a direct or indirect material interest.

32. Principal subsidiaries

Our subsidiaries are located around the world and each contributes to the profits, assets and cash flow of the 
Group. We have a large number of subsidiaries and so, for practical reasons, only the principal subsidiaries 
at 31 March 2014 are detailed below.

Accounting policies
A subsidiary is an entity controlled by the Company. Control is achieved where the Company has existing rights that give it the current ability 
to direct the activities that affect the Company’s returns and exposure or rights to variable returns from the entity. The results of subsidiaries acquired 
or disposed of during the year are included in the consolidated income statement from the effective date of acquisition or up to the effective date 
of disposal, as appropriate. Where necessary, adjustments are made to the financial statements of subsidiaries to bring their accounting policies into 
line with those used by the Group.

All intra-group transactions, balances, income and expenses are eliminated on consolidation.

Non-controlling interests in the net assets of consolidated subsidiaries are identified separately from the Group’s equity therein. Non-controlling 
interests consist of the amount of those interests at the date of the original business combination and the non-controlling shareholder’s share 
of changes in equity since the date of the combination. Total comprehensive income is attributed to non-controlling interests even if this results 
in the non-controlling interests having a deficit balance.

 
 
 
Vodafone Group Plc 
Annual Report 2014

168

Notes to the consolidated financial statements (continued)

32. Principal subsidiaries (continued)

Principal subsidiaries
A full list of subsidiaries, joint arrangements, associated undertakings and any significant holdings (as defined in the Large and Medium-sized 
Companies and Groups (Accounts and Reports) Regulations 2008) as at 15 August 2014 will be annexed to the Company’s next annual return 
filed with the Registrar of Companies. No subsidiaries are excluded from the Group consolidation. Unless otherwise stated the Company’s principal 
subsidiaries all have share capital consisting solely of ordinary shares and are indirectly held. The country of incorporation or registration of all 
subsidiaries is also their principal place of operation unless otherwise stated.

Name
Vodafone GmbH
Kabel Deutschland Holding AG2
Vodafone Limited
Vodafone Omnitel B.V.3,4,5
Vodafone España S.A.U.
Vodafone Albania Sh.A.
Vodafone Czech Republic a.s.
Vodafone-Panafon Hellenic Telecommunications Company S.A. 
Vodafone Magyarorszag Mobile Tavkozlesi Zartkoruen Mukodo Reszvenytarsasag6
Vodafone Ireland Limited
Vodafone Malta Limited
Vodafone Libertel B.V.
Vodafone Portugal-Comunicações Pessoais, S.A.7
Vodafone Romania S.A.
Vodafone India Limited
Vodacom Group Limited
Vodacom (Pty) Limited8

Principal activity 
Network operator 
Network operator
Network operator 
Network operator
Network operator 
Network operator 
Network operator
Network operator 
Network operator 
Network operator 
Network operator 
Network operator 
Network operator 
Network operator 
Network operator 
Holding company 
Network operator 

Vodacom Congo (RDC) s.p.r.l.8,9,10
Vodacom Tanzania Limited8,10
VM, S.A.8,11
Vodacom Lesotho (Pty) Limited8
Vodacom Business Africa Group (PTY) Limited8
Vodafone Egypt Telecommunications S.A.E.
Ghana Telecommunications Company Limited
Vodafone New Zealand Limited
Vodafone Qatar Q.S.C.10
Vodafone Telekomunikasyon A.S.
Vodafone Group Services Limited12
Vodafone Sales & Services Limited13
Vodafone 6 UK
Vodafone Holding GmbH
Vodafone Holdings Europe S.L.U.
Vodafone Europe B.V.
Vodafone International Holdings B.V.
Vodafone Investments Luxembourg S.a.r.l.
Vodafone Procurement Company S.a.r.l.
Vodafone Roaming Services S.a.r.l.

Network operator 
Network operator 
Network operator 
Network operator 
Holding company 
Network operator 
Network operator 
Network operator 
Network operator 
Network operator 
Global products and services provider 
Group services provider
Holding company
Holding company 
Holding company 
Holding company 
Holding company 
Holding company 
Group services provider
Group services provider 

Country of incorporation or 
registration 
Germany 
Germany
England 
Netherlands
Spain 
Albania 
Czech Republic 
Greece 
Hungary 
Ireland 
Malta 
Netherlands 
Portugal 
Romania 
India 
South Africa 
South Africa 
The Democratic 
Republic of Congo 
Tanzania 
Mozambique 
Lesotho 
South Africa 
Egypt 
Ghana 
New Zealand 
Qatar 
Turkey 
England 
England
England
Germany 
Spain 
Netherlands 
Netherlands 
Luxembourg 
Luxembourg 
Luxembourg 

Percentage 
shareholdings1
100.0 
76.6
100.0 
100.0
100.0 
99.9 
100.0 
99.9 
100.0 
100.0 
100.0 
100.0 
100.0 
100.0 
89.0 
65.0 
60.9 

33.2 
42.3 
55.3 
52.0 
65.0 
54.9 
70.0 
100.0 
23.0 
100.0 
100.0 
100.0
100.0
100.0 
100.0 
100.0 
100.0 
100.0 
100.0 
100.0 

Notes:
1  Effective ownership percentages of Vodafone Group Plc at 31 March 2014, rounded to nearest tenth of one percent.
2  Kabel Deutschland Holding AG was acquired on 14 October 2013.
3  Vodafone Omnitel B.V. changed its name on 16 December 2013 (previously Vodafone Omnitel N.V.).
4   The principal place of operation of Vodafone Omnitel B.V. is Italy.
5  Vodafone Omnitel B.V. became a 100% owned subsidiary on 21 February 2014.
6  Trades as Vodafone Hungary Mobile Telecommunications Company Limited.
7  38.6% of the issued share capital of Vodafone Portugal-Comunicações Pessoais, S.A. is directly held by Vodafone Group Plc.
8  Shareholding is indirect through Vodacom Group Limited. The indirect shareholding is calculated using the 65.0% ownership interest in Vodacom.
9  The share capital of Vodacom Congo (RDC) s.p.r.l. consists of 1,000,000 ordinary shares and 75,470,588 preference shares.
10  The Group has rights that enable it to control the strategic and operating decisions of Vodafone Qatar Q.S.C., Vodacom Congo (RDC) s.p.r.l. and Vodacom Tanzania Limited.
11  The share capital of VM, S.A. consists of 60,000,000 ordinary shares and 548,350,646 preference shares.
12  Share capital consists of 1,190 ordinary shares and one deferred share, of which 100% of the shares are indirectly held by Vodafone Group Plc.
13  Vodafone Sales & Services Limited is directly held by Vodafone Group Plc.

Vodafone Group Plc 

Annual Report 2014

168

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

169

The tables below show selected financial data in respect of subsidiaries that have non-controlling interests that are material to the Group.

Summary comprehensive income information
Revenue
Profit/(loss) for the financial year
Other comprehensive expense
Total comprehensive income/(expense)
Other financial information
Profit/(loss) for the financial year allocated to non-controlling interests
Dividends paid to non-controlling interests
Summary financial position information
Non-current assets
Current assets
Total assets
Non-current liabilities
Current liabilities
Total assets less total liabilities
Equity shareholders’ funds
Non-controlling interests
Total equity

Vodacom Group Limited

2014 
£m

2013 
£m

Vodafone Egypt  
Telecommunications S.A.E. 

2014 
£m

2013 
£m

4,718
730
(9)
721

273
261

4,681
1,275
5,956
(360)
(2,005)
3,591
2,899
692
3,591

5,206
819
(12)
807

298
301

5,766
1,503
7,269
(649)
(2,171)
4,449
3,609
840
4,449

1,163
165
–
165

75
3

1,259
405
1,664
(33)
(721)
910
575
335
910

1,259
183
–
183

83
3

1,412
298
1,710
(52)
(805)
853
554
299
853

Vodafone Qatar Q.S.C.

2014 
£m

342
(43)
–
(43)

(33)
–

1,197
52
1,249
(6)
(267)
976
224
752
976

2013 
£m

266
(70)
–
(70)

(54)
–

1,382
73
1,455
(2)
(338)
1,115
256
859
1,115

The voting rights held by the Group equal the Group’s percentage shareholding as shown on page 168.

 
Vodafone Group Plc 
Annual Report 2014

170

Notes to the consolidated financial statements (continued)

33. Subsidiaries exempt from audit 

The following UK subsidiaries will take advantage of the audit exemption set out within section 479A of the 
Companies Act 2006 for the year ended 31 March 2014.

Name
Vodafone 2.
Vodafone 4 UK
Vodafone 5 Limited
Vodafone 5 UK
Vodafone Americas 4
Vodafone Benelux Limited 
Vodafone Cellular Limited 
Vodafone Consolidated Holdings Limited
Vodafone Euro Hedging Limited
Vodafone Euro Hedging Two
Vodafone European Investments
Vodafone European Portal Limited
Vodafone Europe UK
Vodafone Finance Luxembourg Limited
Vodafone Finance Sweden
Vodafone Finance UK Limited
Vodafone Financial Operations
Vodafone Global Content Services Limited
Vodafone Holdings Luxembourg Limited
Vodafone Intermediate Enterprises Limited
Vodafone International Holdings Limited
Vodafone International Operations Limited
Vodafone Investments Australia Limited
Vodafone Investments Limited
Vodafone Investment UK
Vodafone Leasing Limited
Vodafone Marketing UK
Vodafone Mobile Communications Limited
Vodafone Mobile Enterprises Limited
Vodafone Mobile Network Limited
Vodafone (New Zealand) Hedging Limited
Vodafone Nominees Limited
Vodafone Oceania Limited
Vodafone Overseas Finance Limited
Vodafone Overseas Holdings Limited
Vodafone Panafon UK
Vodafone Property Investments Limited
Vodafone UK Investments Limited
Vodafone UK Limited
Vodafone Worldwide Holdings Limited
Vodafone Yen Finance Limited
Voda Limited
Vodaphone Limited
Vodata Limited

34. Subsequent events

Registration number
4083193
6357658
6688527
2960479
6389457
4200960
896318
5754561
3954207
4055111
3961908
3973442
5798451
5754479
2139168
3922620
4016558
4064873
4200970
3869137
2797426
2797438
2011978
1530514
5798385
4201716
6858585
3942221
3961390
3961482
4158469
1172051
3973427
4171115
2809758
6326918
3903420
874784
2227940
3294074
4373166
1847509
2373469
2502373

Detailed below are the significant events that happened after our year end date of 31 March 2014 and before the 
signing of this annual report on 20 May 2014.
On 11 April 2014, the Group acquired the remaining 10.97% of its Indian subsidiary, Vodafone India Limited, from Piramal Enterprises Limited for cash 
consideration of INR 89.0 billion (£0.9 billion), taking its ownership interest to 100%. 

On 19 May 2014 Vodacom announced that it had reached an agreement with the shareholders of Neotel, the second largest provider of fixed 
telecommunications services in South Africa, to acquire 100% of the issued share capital in, and shareholder loans against, Neotel for a total cash 
consideration of ZAR 7.0 billion (£0.4 billion). The transaction remains subject to the fulfilment of a number of conditions precedent including 
applicable regulatory approvals and is expected to close before the end of the financial year.

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

171

Other unaudited financial information

Prior year operating results 

This section presents our operating performance for the 2013 financial year compared to the 2012 financial 
year, providing commentary on the revenue and EBITDA performance of the Group and its regions. The results 
in this section are presented on a management basis, which includes the results of the Group’s joint ventures 
on a proportionate basis, consistent with how the business is managed, operated and reviewed by management. 
See note 2 “Segmental analysis” to the consolidated financial statements for further information and 
reconciliations between the management and statutory basis.

Group1,2 

Revenue

Service revenue
Other revenue

EBITDA
Adjusted operating profit
Adjustments for:

Europe
£m
28,602 
26,501 
2,101 
9,099 
4,175 

AMAP 
£m
15,413 
13,729 
1,684 
4,532 
1,893

Non-Controlled 
Interests and 
Common 
Functions3
£m
481
315
166 
(65)
6,509

Eliminations
£m
(51)
(50)
(1)
–
–

Presentation adjustments4 
Discontinued operations5
Impairment loss
Restructuring costs and other one-off items
Amortisation of acquired customer base and brand intangible assets
Other income and expense

Operating (loss)/profit – statutory basis

£
(4.2)
(4.9)
3.0 
(7.1)
4.5 

% change

Organic
(1.4)
(1.9)
4.0 
(1.9)
9.5 

Restated1 
2013
£m
44,445 
40,495 
3,950 
13,566 
12,577 

(487)
(6,500)
(7,700)
(311)
(249)
468
(2,202)

Restated1
2012
£m
46,417 
42,581 
3,836 
14,606 
12,030 

(690)
(4,953)
(4,050)
(144)
(280)
3,705
5,618 

Notes:
1  All amounts are presented on the Group’s revised segment basis. EBITDA and adjusted operating profit have been restated to exclude restructuring costs and amortisation of customer base and brand intangible assets.
2  2013 results reflect average foreign exchange rates of £1:€1.23 and £1:US$1.58 (2012: £1:€1.16 and £1:US$1.60).
3   Common Functions primarily represent the results of the partner markets and the net result of unallocated central Group costs
4  Presentation adjustments relate to the restatement of the Group’s joint ventures from a proportionate consolidation basis to an equity accounting basis.
5  Discontinued operations relate to the results of Verizon Wireless.

Revenue
Group revenue fell by 4.2% to £44.4 billion, with service revenue 
of £40.5 billion, a decline of 1.9%* on an organic basis. Our performance 
reflected continued strong demand for data services and good 
growth in our major emerging markets, offset by regulatory changes, 
challenging macroeconomic conditions, particularly in Europe, 
and continued competitive pressures.

In Europe service revenue declined by 5.8%* as growth in Germany 
was offset by increased competition, macroeconomic pressure and 
MTR cuts.

In AMAP service revenue increased by 5.5%* with continued growth 
in all of our markets apart from Australia and New Zealand.

EBITDA and profit
Group EBITDA decreased by 7.1% to £13.6 billion, primarily driven 
by lower revenue, partially offset by operating cost efficiencies.

Adjusted operating profit grew by 4.5%, driven by 31.2% growth in our 
share of profits of Verizon Wireless (‘VZW’) to £6.5 billion, partially offset 
by lower EBITDA.

The operating (loss)/profit decreased from a profit £5.6 billion in the 
prior year to a loss of £2.2 billion primarily due to the gains on the 
disposal of the Group’s interests in SFR and Polkomtel in the prior year 
and the higher impairment charges in the current year, partially offset 
by the gain on acquisition of CWW of £0.5 billion.

An impairment loss of £7.7 billion was recorded in relation to Italy and 
Spain, primarily driven by adverse performance against previous plans 
and adverse movements in discount rates.

 
Vodafone Group Plc 
Annual Report 2014

172

Other unaudited financial information (continued)

Prior year operating results (continued)

Europe

Year ended 31 March 2013
Revenue

Service revenue
Other revenue

EBITDA
Adjusted operating profit
EBITDA margin

Year ended 31 March 2012
Revenue

Service revenue
Other revenue

EBITDA
Adjusted operating profit
EBITDA margin

Germany
£m

7,857 
7,275 
582 
2,831 
1,401 
36.0%

8,233 
7,669 
564 
3,034 
1,561 
36.9%

Italy
£m

UK
£m

Spain
£m

Other Europe
£m

Eliminations
£m

Europe
£m

% change

£

Organic

4,755 
4,380 
375 
1,917 
1,172 
40.3%

5,658 
5,329 
329 
2,521 
1,742 
44.6%

5,150 
4,782 
368 
1,210 
303 
23.5%

5,397 
4,996 
401 
1,294 
406 
24.0%

3,904 
3,629 
275 
1,021 
421 
26.2%

4,763 
4,357 
406 
1,210 
583 
25.4%

7,115 
6,610 
505 
2,120 
878 
29.8%

6,469 
5,994 
475 
2,160 
1,018 
33.4%

(179)
(175)
(4)
–
–

(198)
(193)
(5)
–
–

28,602 
26,501 
2,101 
9,099 
4,175 
31.8%

30,322 
28,152 
2,170 
10,219 
5,310 
33.7%

(5.7)
(5.9)
(3.2)
(11.0)
(21.4)

0.2 
(0.9)
16.4 
(3.4)
(8.0)

(5.5)
(5.8)
(1.3)
(8.1)
(15.8)

(1.2)
(2.1)
13.6 
(4.8)
(9.4)

Revenue decreased by 5.7% including a 4.6 percentage point adverse 
impact from unfavourable foreign exchange rate movements. 
On an organic basis service revenue decreased by 5.8%* as data 
revenue was offset by the impact of MTR cuts and competitive pricing 
pressures. Organic growth in Germany was more than offset by declines 
in all of the major markets.

EBITDA decreased by 11.0% including a 4.7 percentage point adverse 
impact from foreign exchange rate movements. On an organic basis, 
EBITDA decreased by 8.1%*, driven by lower service revenue and higher 
customer investment due to the increased penetration of smartphones.

Revenue – Europe

Service revenue
Germany
Italy
UK
Spain
Other Europe
Europe

EBITDA
Germany
Italy
UK
Spain
Other Europe
Europe

Adjusted operating profit
Germany
Italy
UK
Spain
Other Europe
Europe

Organic 
change 
%
(5.5)

Other 
activity1
pps
4.4 

Foreign 
exchange 
pps
(4.6)

Reported  
change 
%
(5.7)

0.5
(12.8)
(4.0)
(11.5)
(5.2)
(5.8)

(1.7)
(19.3)
(6.8)
(9.8)
(3.7)
(8.1)

(5.5)
(28.5)
(26.3)
(21.8)
(2.0)
(15.8)

(0.1)
(0.1)
(0.3)
(0.2)
22.4 
4.5 

0.2 
–
0.4 
(0.5)
8.1 
1.8 

0.3 
–
0.9 
(1.0)
(6.1)
(1.1)

(5.5)
(4.9)
–
(5.0)
(6.9)
(4.6)

(5.2)
(4.7)
(0.1)
(5.3)
(6.3)
(4.7)

(5.0)
(4.2)
–
(5.0)
(5.7)
(4.5)

(5.1)
(17.8)
(4.3)
(16.7)
10.3
(5.9)

(6.7)
(24.0)
(6.5)
(15.6)
(1.9)
(11.0)

(10.2)
(32.7)
(25.4)
(27.8)
(13.8)
(21.4)

Note:
1 

“Other activity” includes the impact of M&A activity and the revision to intra-group roaming charges from 
1 October 2011. Refer to “Organic growth” on page 202 for further detail.

Germany
Service revenue increased by 0.5%*, driven by a 1.3%* increase 
in mobile revenue. Growth in enterprise and wholesale revenue, 
despite intense price competition, was offset by lower prepaid revenue. 
Data revenue increased by 13.6%* driven by higher penetration 
of smartphones and an increase in those sold with a data bundle. 
Vodafone Red, introduced in October 2012, performed in line with 
expectations and had a positive impact on customer perception. 
Enterprise revenue grew by 3.0%*, despite the competitive environment.

The roll-out of 4G services continued and was available in 81 cities, with 
population coverage of 61% at 31 March 2013.

EBITDA declined by 1.7%*, with a 1.0* percentage point reduction 
in EBITDA margin, driven by higher customer costs, partially offset 
by operating cost efficiencies and a one-off benefit from a legal 
settlement during Q2.

Italy
Service revenue declined by 12.8%* driven by the severe 
macroeconomic weakness and intense competition, as well as the 
impact of MTR cuts starting from 1 July 2012. Data revenue increased 
by 4.4%* driven by mobile internet growth and the higher penetration 
of smartphones, which more than offset the decline in mobile 
broadband revenue. Vodafone Red plans, branded as “Vodafone Relax” 
in Italy, continued to perform well and now account for approximately 
30% of the contract customer base at 31 March 2013. The majority 
of contract additions are Vodafone Relax tariffs. Fixed revenue declined 
by 6.8%* driven by intense competition and a reduction in the customer 
base due to the decision to stop consumer acquisitions in areas where 
margins are impacted by unfavourable regulated wholesale prices.

4G commercial services were launched in October 2012 and were 
available in 21 cities at 31 March 2013.

EBITDA declined by 19.3%*, with a 4.3* percentage point fall 
in the EBITDA margin, driven by the decline in service revenue and 
an increase in commercial costs, partially offset by operating cost 
efficiencies such as site sharing agreements and the outsourcing 
of network maintenance.

Vodafone Group Plc 

Annual Report 2014

172

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

173

UK
Service revenue declined by 4.0%* driven by the impact of MTR 
cuts effective from April 2012, intense price competition and 
macroeconomic weakness, which led to lower out-of-bundle 
usage. Data revenue grew by 4.2%* driven by higher penetration 
of smartphones. Vodafone Red plans, launched in September 2012, 
performed well, with over one million customers at 31 March 2013.

Following the purchase of additional spectrum in February 2013, 
preparation for LTE roll-out is underway.

The network sharing joint arrangements between Telefónica UK and 
Vodafone UK, announced in June 2012, is now operational and 
the integration of the CWW enterprise businesses into Vodafone 
UK is proceeding successfully.

EBITDA declined by 6.8%*, with a 0.5* percentage point reduction 
in EBITDA margin, driven by higher retention activity. 

Spain
Service revenue declined by 11.5%* driven by continued 
macroeconomic weakness, high unemployment leading to customers 
optimising their spend, and a lower customer base following our 
decision to remove handset subsidies for a period earlier in the 
year. Competition remains intense with the increased popularity 
of converged consumer offers in the market. Data revenue grew 
by 16.5%* driven by the higher penetration of smartphones and 
an increase in those sold with a data bundle. Vodafone Red, which was 
launched in Q3, continues to perform well. Fixed revenue declined 
by 2.9%*, primarily due to intense competition, although new converged 
fixed/mobile tariffs had a positive impact on fixed broadband customer 
additions during Q4.

In March 2013 Vodafone Spain signed an agreement with Orange 
to co-invest in a fibre network in Spain, with the intention to reach six 
million households and workplaces across 50 cities by September 2017. 
The combined capital expenditure is expected to reach €1 billion.

EBITDA declined by 9.8%*, with a 0.9* percentage point increase 
in EBITDA margin, as lower revenues were offset by commercial 
and operating cost efficiencies. The EBITDA margin stabilised in H2, 
benefiting from lower operating and commercial costs.

Other Europe
Service revenue decreased by 5.2%*, driven by declines in the 
Netherlands, Greece and Portugal, which more than offset growth 
in Albania and Malta. In the Netherlands service revenue declined 
by 2.7%* due to more challenging macroeconomic conditions and 
lower out-of-bundle usage. Macroeconomic weakness, intense price 
competition and an MTR cut resulted in service revenue declines 
of 13.4%* and 8.2%* in Greece and Portugal respectively.

EBITDA declined by 3.7%*, with a 0.1* percentage point increase 
in EBITDA margin as the impact of service revenue declines was largely 
offset by cost efficiencies.

Vodafone Group Plc 
Annual Report 2014

174

Other unaudited financial information (continued)

Prior year operating results (continued)

Africa, Middle East and Asia Pacific

Year ended 31 March 2013
Revenue

Service revenue
Other revenue

EBITDA
Adjusted operating profit
EBITDA margin

Year ended 31 March 2012
Revenue

Service revenue
Other revenue

EBITDA
Adjusted operating profit
EBITDA margin

India
£m

Vodacom
£m

Other AMAP
£m

Eliminations
£m

AMAP
£m

% change

Organic

£

4,324 
3,878 
446 
1,240 
221 
28.7%

4,265 
3,922 
343 
1,122 
60 
26.3%

5,206 
4,415 
791 
1,891 
1,332 
36.3%

5,638 
4,898 
740 
1,933 
1,338 
34.3%

5,884 
5,437 
447 
1,401 
340 
23.8%

5,669 
5,234 
435 
1,338 
359 
23.6%

(1)
(1)
–
–
–

(1)
(1)
–
–
–

15,413 
13,729 
1,684 
4,532 
1,893 
29.4%

15,571 
14,053 
1,518 
4,393 
1,757 
28.2%

(1.0) 
(2.3) 
10.9 
3.2 
7.7 

4.7 
3.9 
12.7 
4.9 
4.8 

6.0 
5.5 
10.3 
12.3 
20.3 

10.3 
9.6 
17.5 
10.7 
10.9 

Revenue declined by 1.0% including a 7.7 percentage point adverse 
impact from foreign exchange rate movements, particularly the Indian 
rupee and the South African rand. On an organic basis service revenue 
grew by 5.5%* driven by customer and data revenue growth, partially 
offset by the impact of MTR reductions, competitive and regulatory 
pressures, and a general weakening in macroeconomic conditions. 
Growth was led by robust performances in India, Vodacom, Turkey, 
Egypt, Ghana and Qatar, offset by service revenue declines in Australia 
and New Zealand.

EBITDA increased by 3.2% after a 9.0 percentage point adverse impact 
from foreign exchange rate movements. On an organic basis, EBITDA 
grew by 12.3%* driven primarily by strong growth in India, Vodacom, 
Turkey and Egypt as well as improved contributions from Ghana and 
Qatar, offset in part by declines in Australia and New Zealand. 

Revenue – AMAP

Service revenue
India 
Vodacom
Other AMAP
AMAP

EBITDA
India 
Vodacom
Other AMAP
AMAP

Adjusted operating profit

India 
Vodacom
Other AMAP
AMAP

Organic 
change 
%
6.0

11.2 
3.1 
3.8 
5.5 

24.0 
10.1 
6.2
12.3 

291.1 
12.7 
2.1
20.3 

Other
activity1
pps
0.7

Foreign 
exchange 
pps
(7.7)

Reported  
change 
%
(1.0)

(0.1)
(3.2)
2.1 
(0.3)

(0.1)
(0.1)
(0.1)
(0.1)

(3.4)
0.2 
(9.5)
(2.3)

(12.2)
(9.8)
(2.0)
(7.5)

(13.4)
(12.2)
(1.4)
(9.0)

(1.1)
(9.9)
3.9
(2.3)

10.5 
(2.2)
4.7
3.2 

(19.4)
(13.3)
2.1 
(10.3)

268.3 
(0.4)
(5.3)
7.7 

Note:
1 

“Other activity” includes the impact of M&A activity and the revision to intra-group roaming charges from 
1 October 2011. Refer to “Organic growth” on page 202 for further detail.

India
Service revenue grew by 11.2%* driven by strong growth in mobile voice 
minutes and data revenue, partially offset by the impact of regulatory 
changes. Average customer growth slowed in Q4, as Q3 regulatory 
changes affecting subscriber verification continued to impact gross 
additions, however customer acquisition costs remained low.

For the year as a whole, growth was negatively impacted by the 
introduction of new consumer protection regulations on the charging 
of access fees and the marketing of integrated tariffs and value-added 
services. However, in Q4 the customer base returned to growth and 
usage increased. Data revenue grew by 19.8%* driven by increased 
data customers and higher smartphone penetration. At 31 March 2013 
active data customers totalled 37.3 million including approximately 
3.3 million 3G data customers.

There was a lower rate of growth at Indus Towers, our network 
infrastructure joint venture, with a slow down in tenancies from smaller 
entrants, some operators exiting sites following licence cancellations 
and a change in the pricing structure for some existing customers in the 
first half of the year.

EBITDA grew by 24.0%*, with a 3.3* percentage point increase in EBITDA 
margin, driven by the higher revenue, operating cost efficiencies 
and the impact of lower customer acquisition costs, partially offset 
by inflationary pressure.

Vodacom
Service revenue grew by 3.1%* mainly driven by growth in Tanzania, 
the Democratic Republic of Congo (‘DRC’) and Mozambique. In South 
Africa, service revenue decreased by 0.3%*, with the growth in data 
revenue and the success of new prepaid offers being more than offset 
by MTR reductions, macroeconomic weakness leading to customer 
spend optimisation with lower out-of-bundle usage, and a weaker 
performance from independent service providers. Data revenue 
in South Africa grew by 16.1%*, with higher smartphone penetration and 
data bundles offsetting continued pricing pressure. Vodafone Smart and 
Vodafone Red, our new range of integrated contract price plans, were 
introduced in South Africa during March 2013.

On 10 October 2012, Vodacom announced the commercial launch 
of South Africa’s first LTE network, with 601 LTE sites operational 
at 31 March 2013.

Vodafone Group Plc 

Annual Report 2014

174

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

175

Vodacom’s mobile operations outside South Africa delivered strong 
service revenue growth of 23.4%*, excluding Vodacom Business Africa, 
driven by a larger customer base and increasing data take-up. M-Pesa 
continues to perform well in Tanzania, with approximately 4.9 million 
active users, and was launched in DRC in November 2012. During the 
year Vodacom DRC became the first operator to launch 3G services 
in the DRC.

EBITDA grew by 10.1%*, with a 1.5* percentage point increase in EBITDA 
margin, primarily driven by revenue growth in Vodacom’s mobile 
operations outside South Africa and savings in network costs in South 
Africa following investment in single RAN and transmission equipment.

Other AMAP
Organic service revenue grew by 3.8%* with growth in Turkey, Egypt, 
Ghana and Qatar more than offset by revenue declines in Australia 
and New Zealand. Service revenue in Turkey grew by 17.3%*, primarily 
driven by growth in the contract customer base and an increase in data 
revenue due to mobile internet and higher smartphone penetration. 
Australia continued to experience steep revenue declines on the 
back of ongoing service perception issues and a declining customer 
base. There has been a strong focus on network improvement and 
arresting the weakness in brand perception. In Egypt the launch 
of value management initiatives, take-up of data services and the 
increase in international incoming call volumes and rates drove 
service revenue growth of 3.7%*, despite competitive pressures and 
the uncertain political environment. Data revenue continued to show 
strong growth of 29.6%* and fixed line revenue grew by 29.0%*. In Qatar 
service revenue grew by 29.8%*, driven by the growth in the customer 
base, which is now over one million, supported by successful new 
propositions. In Ghana, continued strong growth in the customer base 
and the success of integrated tariffs led to service revenue growth 
of 24.5%*.

EBITDA increased by 6.2%*, with EBITDA margin increasing by  
0.5* percentage points with the impact of service revenue growth 
in Turkey, Egypt, Qatar and Ghana offsetting declines in Australia and 
New Zealand.

Non-Controlled Interests
Verizon Wireless1 

Revenue

Service revenue
Other revenue

EBITDA
Interest
Tax2
Group’s share of result 
in VZW 

2013
£m
21,972
19,697
2,275
8,831
(25)
13

2012 
£m
20,187
18,039
2,148
7,689
(212)
(287)

£
8.8
9.2
5.9
14.9
(88.2)
(104.5)

% change

Organic
7.8
8.1
5.2
13.6

6,500

4,953

31.2

29.8

In the United States VZW reported 5.9 million net mobile retail 
connection3 additions in the year, bringing its closing mobile retail 
connection base to 98.9 million, up 6.4%.

Service revenue growth of 8.1%* continued to be driven by the 
expanding number of accounts and ARPA4 growth from increased 
smartphone penetration and a higher number of connections 
per account.

EBITDA margin improved, with efficiencies in operating expenses 
and direct costs partially offset by higher acquisition and retention 
costs reflecting the increased new connections and demand 
for smartphones.

VZW’s net debt at 31 March 2013 totalled US$6.2 billion5 (2012: 
US$6.4 billion5). During the year VZW paid a US$8.5 billion income 
dividend to its shareholders and completed the acquisition of spectrum 
licences for US$3.7 billion (net). 

Notes:
1  All amounts represent the Group’s share based on its 45% equity interest, unless otherwise stated.
2  The Group’s share of the tax attributable to VZW relates only to the corporate entities held by the VZW 
partnership and certain state taxes which are levied on the partnership. The tax attributable to the 
Group’s share of the partnership’s pre-tax profit is included within the Group tax charge. 

3  The definition of “connections” reported by VZW is the same as “customers” as reported by Vodafone.
4  Average monthly revenue per account.
5  Net debt excludes pending credit card receipts.

 
Vodafone Group Plc 
Annual Report 2014

176

Company balance sheet of Vodafone Group Plc
at 31 March

Fixed assets
Shares in Group undertakings
Current assets
Debtors: amounts falling due after more than one year
Debtors: amounts falling due within one year
Other investments
Cash at bank and in hand

Creditors: amounts falling due within one year
Net current assets
Total assets less current liabilities
Creditors: amounts falling due after more than one year

Capital and reserves
Called up share capital
Share premium account
Capital redemption reserve
Capital reserve
Other reserves
Own shares held
Profit and loss account
Equity shareholders’ funds

Note

2014 
£m 

2013 
£m 

2 

3 

3 

4 

5 

5 

6 

8 

8 

8 

8 

8 

8 

64,937

65,085 

2,091
172,553
130
45
174,819
(174,143)
676
65,613
(18,255)
47,358

3,792
16,109
– 
88
758
(7,289)
33,900
47,358

2,694 
163,548 
117 
83 
166,442
(113,630)
52,812
117,897
(25,506)
92,391

3,866
43,087
10,388
88
834
(9,103)
43,231
92,391

The Company financial statements were approved by the Board of directors on 20 May 2014 and were signed on its behalf by:

Vittorio Colao 
Chief Executive 

Nick Read
Chief Financial Officer

The accompanying notes are an integral part of these financial statements.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone Group Plc 

Annual Report 2014

176

Notes to the Company financial statements

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

177

1. Basis of preparation
The separate financial statements of the Company are drawn up in accordance with the Companies Act 2006 and UK GAAP.

The preparation of Company financial statements in conformity with generally accepted accounting principles requires management to make 
estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the 
date of the Company financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could 
differ from those estimates. The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are 
recognised in the period in which the estimate is revised if the revision affects only that period or in the period of the revision and future periods if the 
revision affects both current and future periods.

As permitted by section 408(3) of the Companies Act 2006, the profit and loss account of the Company is not presented in this annual report. 
These separate financial statements are not intended to give a true and fair view of the profit or loss or cash flows of the Company. The Company 
has not published its individual cash flow statement as its liquidity, solvency and financial adaptability are dependent on the Group rather than its 
own cash flows.

The Company has taken advantage of the exemption contained in FRS 8 “Related Party Disclosures” and has not reported transactions with fellow 
Group undertakings.

The Company has taken advantage of the exemption contained in FRS 29 “Financial Instruments: Disclosures” and has not produced any 
disclosures required by that standard, as disclosures that comply with FRS 29 are available in the Vodafone Group Plc annual report for the 
year ended 31 March 2014.

Significant accounting policies applied in the current reporting period that relate to the financial statements 
as a whole 

Accounting convention
The Company financial statements are prepared under the historical cost convention and in accordance with applicable accounting standards of the 
UK Accounting Standards Board and pronouncements of the Urgent Issues Task Force.

Foreign currencies 
Transactions in foreign currencies are initially recorded at the rates of exchange prevailing on the dates of the transactions. Monetary assets and 
liabilities denominated in foreign currencies are retranslated into the Company’s functional currency at the rates prevailing on the balance sheet 
date. Non-monetary items carried at fair value that are denominated in foreign currencies are retranslated at the rates prevailing on the initial 
transaction dates. Non-monetary items measured in terms of historical cost in a foreign currency are not retranslated.

Exchange differences arising on the settlement of monetary items, and on the retranslation of monetary items, are included in the profit and loss 
account for the period. Exchange differences arising on the retranslation of non-monetary items carried at fair value are included in the profit and 
loss account for the period. 

Borrowing costs
All borrowing costs are recognised in the profit and loss account in the period in which they are incurred.

Taxation
Current tax, including UK corporation tax and foreign tax, is provided at amounts expected to be paid (or recovered) using the tax rates and laws that 
have been enacted or substantively enacted by the balance sheet date.

Deferred tax is provided in full on timing differences that exist at the balance sheet date and that result in an obligation to pay more tax, or a right 
to pay less tax in the future. The deferred tax is measured at the rate expected to apply in the periods in which the timing differences are expected 
to reverse, based on the tax rates and laws that are enacted or substantively enacted at the balance sheet date. Timing differences arise from the 
inclusion of items of income and expenditure in taxation computations in periods different from those in which they are included in the Company 
financial statements. Deferred tax assets are recognised to the extent that it is regarded as more likely than not that they will be recovered. 
Deferred tax assets and liabilities are not discounted.

Financial instruments
Financial assets and financial liabilities, in respect of financial instruments, are recognised on the Company balance sheet when the Company 
becomes a party to the contractual provisions of the instrument.

Financial liabilities and equity instruments
Financial liabilities and equity instruments issued by the Company are classified according to the substance of the contractual arrangements 
entered into and the definitions of a financial liability and an equity instrument. An equity instrument is any contract that evidences a residual 
interest in the assets of the Company after deducting all of its liabilities and includes no obligation to deliver cash or other financial assets. 
The accounting policies adopted for specific financial liabilities and equity instruments are set out below.

Derivative financial instruments and hedge accounting
The Company’s activities expose it to the financial risks of changes in foreign exchange rates and interest rates. 

The use of financial derivatives is governed by the Group’s policies approved by the Board of directors, which provide written principles on the use 
of financial derivatives consistent with the Group’s risk management strategy.

Derivative financial instruments are initially measured at fair value on the contract date and are subsequently remeasured to fair value at each 
reporting date. The Company designates certain derivatives as hedges of the change of fair value of recognised assets and liabilities (“fair value 
hedges”). Hedge accounting is discontinued when the hedging instrument expires or is sold, terminated or exercised, no longer qualifies for hedge 
accounting or the Company chooses to end the hedging relationship.

Vodafone Group Plc 
Annual Report 2014

178

Notes to the Company financial statements (continued)

1. Basis of preparation (continued)

Fair value hedges
The Company’s policy is to use derivative instruments (primarily interest rate swaps) to convert a proportion of its fixed rate debt to floating rates 
in order to hedge the interest rate risk arising, principally, from capital market borrowings.

The Company designates these as fair value hedges of interest rate risk with changes in fair value of the hedging instrument recognised in the 
profit and loss account for the period together with the changes in the fair value of the hedged item due to the hedged risk, to the extent the hedge 
is effective. The ineffective portion is recognised immediately in the profit and loss account.

Pensions
The Company is the sponsoring employer of the Vodafone Group pension scheme, a defined benefit pension scheme. The Company is unable 
to identify its share of the underlying assets and liabilities of the Vodafone Group pension scheme on a consistent and reasonable basis. Therefore, 
the Company has applied the guidance within FRS 17 to account for defined benefit schemes as if they were defined contribution schemes 
and recognise only the contribution payable each year. The Company had no contributions payable for the years ended 31 March 2014 and 
31 March 2013.

2. Fixed assets
Accounting policies
Shares in Group undertakings are stated at cost less any provision for impairment.

The Company assesses investments for impairment whenever events or changes in circumstances indicate that the carrying value of an investment 
may not be recoverable. If any such indication of impairment exists, the Company makes an estimate of the recoverable amount. If the recoverable 
amount of the cash-generating unit is less than the value of the investment, the investment is considered to be impaired and is written down to its 
recoverable amount. An impairment loss is recognised immediately in the profit and loss account.

Shares in Group undertakings

Cost:
1 April 2013
Additions:
Capital contributions arising from share-based payments 
Contributions received in relation to share-based payments
31 March 2014

Amounts provided for:
1 April 2013 
Amounts provided in the year
31 March 2014

Net book value:
31 March 2013
31 March 2014

At 31 March 2014 the Company had the following principal subsidiary:

Name 
Vodafone European Investments 

3. Debtors

Amounts falling due within one year:
Amounts owed by subsidiaries
Taxation recoverable
Other debtors

Amounts falling due after more than one year:
Deferred taxation
Other debtors

£m 

70,716

103
(177)
70,642

5,631
74
5,705

65,085 
64,937 

Principal activity
Holding company

Country of 
incorporation
England

Percentage 
shareholding
100 

2014 
£m 

2013 
£m 

171,709
72
772
172,553

1
2,090
2,091

163,238 
126 
184 
163,548 

1 
2,693 
2,694 

 
 
 
 
 
 
 
 
 
Vodafone Group Plc 

Annual Report 2014

178

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

179

4. Other investments
Accounting policies
Gains and losses arising from changes in fair value of available-for-sale investments are recognised directly in equity, until the investment is disposed 
of or is determined to be impaired, at which time the cumulative gain or loss previously recognised in equity, determined using the weighted average 
cost method, is included in the net profit or loss for the period.

Investments

2014 
£m 
130 

2013 
£m 
117 

5. Creditors
Accounting policies
Capital market and bank borrowings
Interest bearing loans and overdrafts are initially measured at fair value (which is equal to cost at inception) and are subsequently measured 
at amortised cost using the effective interest rate method, except where they are identified as a hedged item in a fair value hedge. Any difference 
between the proceeds net of transaction costs and the settlement or redemption of borrowings is recognised over the term of the borrowing.

Amounts falling due within one year:
Bank loans and other loans
Amounts owed to subsidiaries
Other creditors
Accruals and deferred income

Amounts falling due after more than one year:
Other loans
Other creditors

2014 
£m 

2013 
£m 

4,120
169,845
161
17
174,143

17,504
751
18,255

7,474 
104,872 
242 
1,042 
113,630 

24,594 
912 
25,506 

Included in amounts falling due after more than one year are other loans of £8,584 million, which are due in more than five years from 1 April 2014 
and are payable otherwise than by instalments. Interest payable on these loans ranges from 2.5% to 7.875%.

6. Share capital
Accounting policies
Equity instruments issued by the Company are recorded at the proceeds received, net of direct issuance costs.

Ordinary shares of 2020/21 US cents each allotted,  
issued and fully paid:1, 2
1 April
Allotted during the year 
Consolidated during the year3
Cancelled during the year
31 March

 Number 

53,820,386,309
1,423,737
(24,009,886,918)
(1,000,000,000)
28,811,923,128

2014 

£m 

3,866
–
–
(74)
3,792

 Number 

53,815,007,289 
5,379,020 
– 
–
53,820,386,309 

2013 

£m 

3,866 
– 
– 
–
3,866 

Notes:
1  50,000 (2013: 50,000) 7% cumulative fixed rate shares of £1 each were allotted, issued and fully paid by the Company. 
2  At 31 March 2014 the Company held 2,371,962,907 (2013: 4,901,767,844) treasury shares with a nominal value of £312 million (2013: £352 million). 
3  On 19 February 2014, we announced a “6 for 11” share consolidation effective 24 February 2014. This had the effect of reducing the number of shares in issue from 52,821,751,216 ordinary shares (including 4,351,833,492 

ordinary shares held in Treasury) as at the close of business on 18 February 2014 to 28,811,864,298 new ordinary shares in issue immediately after the share consolidation on 24 February 2014.

During the year, we issued 14,732,741,283 B shares of $1.88477 per share and 33,737,176,433 C shares of $0.00001 per share as part of the 
Return of Value following the disposal of our US Group, whose principal asset was its 45% stake in Verizon Wireless (‘VZW’). The B shares were 
cancelled as part of the Return of Value. The C shares were reclassified as deferred shares with no substantive rights as part of the Return of Value 
and transferred to LDC (Shares) Limited (‘LDC’). After 22 February 2015 and without prior notice we may repurchase, or be required by LDC 
to repurchase, and then subsequently cancel all deferred shares for a total price of not more than one cent for all deferred shares repurchased.

Allotted during the year

UK share awards and option scheme awards
US share awards and option scheme awards
Total for share awards and option scheme awards

Number 
–
1,423,737
1,423,737

Nominal 
value 
£m 
– 
– 
– 

Net 
proceeds 
£m 
–
–
–

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Vodafone Group Plc 
Annual Report 2014

180

Notes to the Company financial statements (continued)

7. Share-based payments
Accounting policies
The Group operates a number of equity-settled share-based compensation plans for the employees of subsidiaries using the Company’s equity 
instruments. The fair value of the compensation given in respect of these share-based compensation plans is recognised as a capital contribution 
to the Company’s subsidiaries over the vesting period. The capital contribution is reduced by any payments received from subsidiaries in respect 
of these share-based payments.

The Company currently uses a number of equity settled share plans to grant options and shares to the directors and employees of its subsidiaries.

At 31 March 2014 the Company had 27 million ordinary share options outstanding (2013: 40 million) and no ADS options outstanding (2013: nil).

The Company has made a capital contribution to its subsidiaries in relation to share-based payments. At 31 March 2014 the cumulative capital 
contribution net of payments received from subsidiaries was £131 million (2013: £205 million). During the year ended 31 March 2014 the capital 
contribution arising from share-based payments was £103 million (2013: £134 million), with payments of £177 million (2013: £246 million) received 
from subsidiaries. 

Full details of share-based payments, share option schemes and share plans are disclosed in note 27 “Share-based payments” to the consolidated 
financial statements.

8. Reserves and reconciliation of movements in equity shareholders’ funds

1 April 2013
Allotment of shares
Own shares released on vesting of 
share awards
Profit for the financial year
Dividends
Capital contribution given relating to 
share-based payments
Contribution received relating to 
share-based payments
Capital reduction and creation of B and 
C shares
Cancellation of B shares
Share cancellations
Other movements
31 March 2014

Share 
capital 
£m 
3,866 
–

Share 
premium 
account 
£m 
43,087 
2

Capital 
redemption 
reserve 
£m 
10,388 
–

Capital 
reserve 
£m 
88 
–

–
–
–

–

–

–
–
–

–

–

–
–
–

–

–

16,613
(16,613)
(74)
–
3,792

(27,008)
–
–
28
16,109

(10,462)
–
74
–
–

–
–
–

–

–

–
–
–
–
88

Other 
reserves 
£m 
834 
–

–
–
–

103

(177)

–
–
–
(2)
758

Own 
shares 
held 
£m 
(9,103)
–

194
–
–

–

–

Profit 
and loss 
account 
£m 
43,231 
–

–
10,970
(40,566)

–

–

–
–
1,648
(28)
(7,289)

20,857
1,115
(1,648)
(59)
33,900

Total equity 
shareholders’ 
funds 
£m 
92,391 
2

194
10,970
(40,566)

103

(177)

–
(15,498)
–
(61)
47,358

The profit for the financial year dealt with in the accounts of the Company is £10,970 million (2013: £7,153 million). Under English law, the amount 
available for distribution to shareholders is based upon the profit and loss reserve of the Company and is reduced by the amount of own shares held 
and is limited by statutory or other restrictions.

The auditor’s remuneration for the current year in respect of audit and audit-related services was £0.9 million (2013: £0.6 million) and for non-audit 
services was £3.5 million (2013: £0.1 million).

The directors are remunerated by the Company for their services to the Group as a whole. No remuneration was paid to them specifically in respect 
of their services to Vodafone Group Plc for either year. Full details of the directors’ remuneration are disclosed in “Directors’ remuneration” on pages 
69 to 85.

There were no employees other than directors of the Company throughout the current or the preceding year.

 
 
 
 
 
 
 
Vodafone Group Plc 

Annual Report 2014

180

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

181

9. Equity dividends
Accounting policies
Dividends paid and received are included in the Company financial statements in the period in which the related dividends are actually paid 
or received or, in respect of the Company’s final dividend for the year, approved by shareholders.

Declared during the financial year:
Final dividend for the year ended 31 March 2013: 6.92 pence per share (2013: 6.47 pence per share)
Interim dividend for the year ended 31 March 2014: 3.53 pence per share (2013: 3.27 pence per share)
Special dividend for the year ended 31 March 2014: 172.94 US cents per share (2013: nil)1

Proposed after the balance sheet date and not recognised as a liability:
Final dividend for the year ended 31 March 2014: 7.47 pence per share (2013: 6.92 pence per share)

2014 
£m 

3,365
1,711
35,490
40,566

2013 
£m 

3,193 
1,608 
– 
4,801 

1,975

3,377

Note:
1  Refer to note 9 “Equity dividends” in the consolidated financial statements for further information on the Return of Value to shareholders, following the disposal of the US Group whose principal asset was its 45% interest 

in VZW.

10. Contingent liabilities

Performance bonds1
Other guarantees and contingent liabilities

2014 
£m 
171
2,738

2013 
£m 
174 
1,856 

Note:
1  Performance bonds require the Company to make payments to third parties in the event that the Company or its subsidiaries do not perform what is expected of them under the terms of any related contracts.

Other guarantees and contingent liabilities
Other guarantees principally comprise the Company’s guarantee of the Group’s 50% share of an AUD 1.7 billion loan facility and a US$3.5 billion 
loan facility of its joint venture, Vodafone Hutchison Australia Pty Limited, and the counter indemnification by the Company of guarantees 
provided by an indirect subsidiary of the Company to Piramal Healthcare Limited (‘Piramal’) for INR 89.2 billion (£986 million; 2013: £1,080 million). 
The guarantees to Piramal were made in respect to its acquisition of 10.97% shareholding in Vodafone India Limited (‘VIL’) during the 2013 financial 
year. On 11 April 2014, the Group acquired the remaining 10.97% of its Indian subsidiary, Vodafone India Limited, from Piramal Enterprises Limited.

The Company will guarantee the debts and liabilities of certain of its UK subsidiaries at the balance sheet date in accordance with section 479C 
of the Companies Act 2006. The Company has assessed the probability of loss under these guarantees as remote.

As discussed in note 30 “Contingent liabilities” to the consolidated financial statements the Company has covenanted to provide security in favour 
of the trustee of the Vodafone Group UK Pension Scheme and the Trustees of the Cable & Wireless Worldwide Retirement Plan and THUS Plc 
Group Scheme. 

Legal proceedings
Details regarding certain legal actions which involve the Company are set out in note 30 “Contingent liabilities” to the consolidated 
financial statements.

 
 
 
 
 
 
Vodafone Group Plc 
Annual Report 2014

182

Shareholder information

Investor calendar 

Ex-dividend date for final dividend
Record date for final dividend
Interim management statement
Annual general meeting
Final dividend payment
Half-year financial results 
Ex-dividend date for interim dividend
Record date for interim dividend
Interim dividend payment

Note:
1  Provisional dates.

11 June 2014
13 June 2014
25 July 2014
29 July 2014
6 August 2014
11 November 2014
26 November 20141
28 November 20141
4 February 20151

Dividends
See pages 101 and 124 for details on dividend amount per share.

Payment of dividends by direct credit
We pay cash dividends directly to shareholders’ bank or building society 
accounts. This ensures secure delivery and means dividend payments 
are credited to shareholders’ bank or building society accounts on the 
same day as payment. A consolidated tax voucher covering both 
the interim and final dividends paid during the financial year is sent 
to shareholders at the time of the interim dividend in February. 

ADS holders may alternatively have their cash dividends paid by cheque.

Overseas dividend payments
Holders of ordinary shares resident in the Eurozone (defined for 
this purpose as a country that has adopted the euro as its national 
currency) automatically receive their dividends in euros. The sterling/
euro exchange rate is determined by us in accordance with our articles 
of association up to 13 business days before the payment date.

Holders resident outside the UK and Eurozone automatically receive 
dividends in pounds sterling but may elect to receive dividends 
in local currency directly into their bank account by registering 
for our Registrar’s (Computershare) Global Payments Service. 
Visit investorcentre.co.uk for details and terms and conditions.

Cash dividends to ADS holders will be paid by the ADS depositary 
in US dollars. The sterling/US dollar exchange rate for this purpose 
is determined by us up to ten New York and London business days 
before the payment date.

See vodafone.com/dividends for further information about dividend 
payments or, alternatively, please contact our Registrar or the ADS 
depositary, as applicable. See page 183 for their contact information.

Dividend reinvestment plan
We offer a dividend reinvestment plan which allows holders of ordinary 
shares, who choose to participate, to use their cash dividends to acquire 
additional shares in the Company. These are purchased on their behalf 
by the plan administrator through a low cost dealing arrangement.

For ADS holders BNY Mellon maintains a Global BuyDIRECT Plan which 
is a direct purchase and sale plan for depositary receipts with a dividend 
reinvestment facility.

Managing your shares via Investor Centre
Computershare operates a portfolio service for investors in ordinary 
shares, called Investor Centre. This provides our shareholders with 
online access to information about their investments as well as a facility 
to help manage their holdings online, such as being able to: 

 a update dividend mandate bank instructions and review dividend 

payment history;

 a update member details and address changes; and

 a register to receive Company communications electronically.

Computershare also offers an internet and telephone share dealing 
service to existing shareholders.

The service can be obtained at investorcentre.co.uk. Shareholders with 
any queries regarding their holding should contact Computershare. 
See page 183 for their contact details. 

Shareholders may also find the investors section of our corporate 
website, vodafone.com/investor, useful for general queries and 
information about the Company.

Shareholder communications
A growing number of our shareholders have opted to receive their 
communications from us electronically using email and web-
based communications. The use of electronic communications, 
rather than printed paper documents, means information about 
the Company can be received as soon as it is available and has the 
added benefit of reducing costs and our impact on the environment. 
Each time we issue a shareholder communication, shareholders 
registered for electronic communications will be sent an email alert 
containing a link to the relevant documents. 

We encourage all our shareholders to sign up for this service 
by providing us with an email address. You can register your email 
address via our registrar at investorcentre.co.uk or contact them via the 
telephone number provided on page 183. See vodafone.com/investor 
for further information about this service.

Annual general meeting 
Our thirtieth AGM will be held at the Hilton Metropole Hotel, 
225 Edgware Road, London W2 1JU on Tuesday 29 July 2014 
at 11.00 a.m.

The AGM will be transmitted via a live webcast which can be viewed 
on our website at vodafone.com/agm on the day of the meeting. 
A recording will be available to view after that date.

Vodafone Group Plc 

Annual Report 2014

182

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

183

ShareGift
We support ShareGift, the charity share donation scheme (registered 
charity number 1052686). Through ShareGift, shareholders who 
have only a very small number of shares, which might be considered 
uneconomic to sell, are able to donate them to charity. Donated shares 
are aggregated and sold by ShareGift, the proceeds being passed 
on to a wide range of UK charities. 

See sharegift.org or call +44 (0)20 7930 3737 for further details.

Landmark Asset Search
We participate in an online service which provides a search 
facility for solicitors and probate professionals to quickly and 
easily trace UK shareholdings relating to deceased estates. 
Visit www.landmarkfas.co.uk or call +44 (0)844 844 9967 for 
further information.
Registrar and transfer office 
The Registrar
Computershare Investor Services PLC 
The Pavilions 
Bridgwater Road, Bristol BS99 6ZZ, England 
Telephone: +44 (0)870 702 0198 
investorcentre.co.uk/contactus

ADS depositary
BNY Mellon Shareowner Services 
PO Box 30170 
College Station, TX 77842-3170 
Telephone: +1 800 233 5601 (toll free) or, for calls outside the United States, 
+1 201 680 6837 (not toll free) and enter company number 2160 
Email: shrrelations@cpushareownerservices.com

Share price history
On flotation of the Company on 11 October 1988 the ordinary 
shares were valued at 170 pence each. When the Company was 
finally demerged on 16 September 1991 the base cost of Racal 
Electronics Plc shares for UK taxpayers was apportioned between 
the Company and Racal Electronics Plc for capital gains tax purposes 
in the ratio of 80.036% and 19.964% respectively. Opening share prices 
on 16 September 1991 were 332 pence for each Vodafone share and 
223 pence for each Racal share.

On 21 July 1994 the Company effected a bonus issue of two new shares 
for every one then held and on 30 September 1999 it effected a bonus 
issue of four new shares for every one held at that date. The flotation 
and demerger share prices therefore may be restated as 11.333 pence 
and 22.133 pence respectively.

On 31 July 2006 the Group returned approximately £9 billion 
to shareholders in the form of a B share arrangement. As part 
of this arrangement, and in order to facilitate historical share price 
comparisons, the Group’s share capital was consolidated on the basis 
of seven new ordinary shares for every eight ordinary shares held 
at this date. 

On 21 February 2014 the Group disposed of its interest in Verizon 
Wireless (‘VZW’) to Verizon Communications Inc. As part of this 
transaction the Group returned US$85 billion to shareholders in cash 
and Verizon shares. On 24 February 2014 the Group’s share capital was 
consolidated on the basis of six new ordinary shares for every eleven 
existing ordinary shares.

The closing share price at 31 March 2014 was 220.25 pence 
(31 March 2013: 186.60 pence). The closing share price on 19 May 2014 
was 217.95 pence.

Warning to shareholders (“boiler room” scams)
Over recent years we have become aware of investors who have 
received unsolicited calls or correspondence, in some cases 
purporting to have been issued by us, concerning investment matters. 
These callers typically make claims of highly profitable opportunities 
in UK or US investments which turn out to be worthless or simply do not 
exist. These approaches are usually made by unauthorised companies 
and individuals and are commonly known as “boiler room” scams. 
Investors are advised to be wary of any unsolicited advice or offers 
to buy shares. If it sounds too good to be true, it often is.

See the FCA website fca.org.uk/consumers/scams for more detailed 
information about this or similar activity.

Holders of ordinary shares resident in Ireland:
Computershare Investor Services (Ireland) Ltd 
PO Box 9742 
Dublin 18, Ireland 
Telephone: +353 (0)818 300 999 
investorcentre.co.uk/contactus

London Stock Exchange, and (ii) the reported high and low sales 
prices of ADSs on the New York Stock Exchange (‘NYSE’)/NASDAQ. 
The Company transferred its ADS listing from the NYSE to NASDAQ 
on 29 October 2009.

Year ended 31 March
2010
2011
2012
2013
2014

Quarter
2012/2013
First quarter
Second quarter
Third quarter
Fourth quarter
2013/2014
First quarter
Second quarter
Third quarter
Fourth quarter
2014/2015
First quarter1

High
1.54
1.85
1.84
1.92
2.52

London Stock
Exchange
Pounds per
ordinary share

Low
1.11
1.27
1.54
1.54
1.80

London Stock 
Exchange
Pounds per
ordinary share

NYSE/NASDAQ
Dollars per ADS

High
24.04
32.70
29.46
30.07
41.57

Low
17.68
18.21
24.31
24.42
27.74

NYSE/NASDAQ
Dollars per ADS

High

Low

High

Low

1.82
1.92
1.82
1.90

1.99
2.24
2.44
2.52

1.64
1.73
1.54
1.56

1.80
1.92
2.20
2.18

28.39
30.07
29.46
28.73

30.80
35.79
39.99
36.01

26.00
27.47
24.95
24.42

27.81
29.15
35.03
41.57

2.27

2.11

38.26

35.37

The following tables set out, for the periods indicated, (i) the reported 
high and low middle market quotations of ordinary shares on the 

Note:
1  Covering period up to 19 May 2014.

Vodafone Group Plc 
Annual Report 2014

184

Shareholder information (continued)

London Stock 
Exchange
Pounds per
ordinary share

Low
2.32
2.30
2.28
2.21
2.18
2.11
2.17

High
2.40
2.43
2.46
2.52
2.49
2.24
2.27

NASDAQ
Dollars per ADS

Low
36.91
37.39
37.44
36.01
36.05
35.37
36.28

High
38.06
39.99
39.90
41.57
41.50
37.96
38.26

by BNY Mellon, as depositary, under a deposit agreement, dated 
as of 12 October 1988, as amended and restated on 26 December 
1989, 16 September 1991, 30 June 1999 and 31 July 2006 between 
the Company, the depositary and the holders from time to time 
of ADRs issued thereunder.

ADS holders are not members of the Company but may instruct BNY 
Mellon on the exercise of voting rights relative to the number of ordinary 
shares represented by their ADSs. See “Articles of association and 
applicable English law – Rights attaching to the Company’s shares – 
Voting rights” on page 185.

Shareholders at 31 March 2014

Month
November 2013
December 2013
January 2014
February 2014
March 2014
April 2014
May 20141

Note:
1  Covering period up to 19 May 2014.

Inflation and foreign currency translation
Inflation
Inflation has not had a significant effect on the Group’s results 
of operations and financial condition during the three years ended 
31 March 2014.

Foreign currency translation
The following table sets out the pound sterling exchange rates of the 
other principal currencies of the Group, being: “euros”, “€” or “eurocents”, 
the currency of the European Union (‘EU’) member states which have 
adopted the euro as their currency, and “US dollars”, “US$”, “cents” 
or “¢”, the currency of the US.

31 March

2013

%
Change

Currency (=£1)
Average:
Euro
US dollar
At 31 March:
Euro
US dollar

2014

1.19
1.59

1.21
1.67

1.23
1.58

1.19
1.52

The following table sets out, for the periods and dates indicated, 
the period end, average, high and low exchanges rates for pound 
sterling expressed in US dollars per £1.00.

Year ended 31 March
2010
2011
2012
2013
2014

31 March
1.52
1.61
1.60
1.52
1.67

Average
1.60
1.56
1.60
1.58
1.59

High
1.70
1.64
1.67
1.63
1.67

(3.3)
0.6

1.7
9.9

Low
1.44
1.43
1.53
1.49
1.49

The following table sets out, for the periods indicated, the high and low 
exchange rates for pounds sterling expressed in US dollars per £1.00.

Month
November 2013
December 2013
January 2014
February 2014
March 2014
April 2014

High
1.64
1.66
1.66
1.67
1.67
1.69

Low
1.59
1.63
1.63
1.63
1.65 
1.66

Markets
Ordinary shares of Vodafone Group Plc are traded on the London 
Stock Exchange and in the form of ADSs on NASDAQ. We had 
a total market capitalisation of approximately £57 billion at 19 May 
2014 making us the sixth largest listing in The Financial Times Stock 
Exchange 100 index and the 76th largest company in the world based 
on market capitalisation at that date.

ADSs, each representing ten ordinary shares, are traded on NASDAQ 
under the symbol “VOD”. The ADSs are evidenced by ADRs issued 

Number of ordinary shares held
1–1,000
1,001–5,000
5,001–50,000
50,001–100,000
100,001–500,000
More than 500,000

Number of
accounts
444,094
52,522
14,687
513
721
1,135
513,672

% of total
issued shares
0.31
0.39
0.60
0.12
0.58
98.00
100.00

Major shareholders
BNY Mellon, as custodian of our ADR programme, held approximately 
17.95% of our ordinary shares of 2020/21 US cents each at 19 May 
2014 as nominee. The total number of ADRs outstanding at 19 May 
2014 was 517,135,941. At this date 1,473 holders of record of ordinary 
shares had registered addresses in the United States and in total held 
approximately 0.007% of the ordinary shares of the Company. 

At 31 March 2014 the following percentage interests in the ordinary 
share capital of the Company, disclosable under the Disclosure and 
Transparency Rules, (DTR 5), have been notified to the directors. 
No changes in the interests disclosed to the Company have been 
notified between 31 March 2014 and 19 May 2014.

Shareholder
Black Rock, Inc.

Shareholding
6.90%

The rights attaching to the ordinary shares of the Company held by this 
shareholder are identical in all respects to the rights attaching to all the 
ordinary shares of the Company. The directors are not aware, at 19 May 
2014, of any other interest of 3% or more in the ordinary share capital 
of the Company. The Company is not directly or indirectly owned 
or controlled by any foreign government or any other legal entity. 
There are no arrangements known to the Company that could result 
in a change of control of the Company.

Articles of association and applicable English law
The following description summarises certain provisions 
of the Company’s articles of association and applicable English 
law. This summary is qualified in its entirety by reference to the 
Companies Act 2006 of England and Wales and the Company’s articles 
of association. See “Documents on display” on page 187 for information 
on where copies of the articles of association can be obtained.

The Company is a public limited company under the laws of England 
and Wales. The Company is registered in England and Wales under the 
name Vodafone Group Public Limited Company with the registration 
number 1833679.

All of the Company’s ordinary shares are fully paid. Accordingly, 
no further contribution of capital may be required by the Company from 
the holders of such shares.

English law specifies that any alteration to the articles of association 
must be approved by a special resolution of the shareholders.

 
Vodafone Group Plc 

Annual Report 2014

184

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

185

Articles of association
By a special resolution passed at the 2010 AGM the Company removed 
its object clause together with all other provisions of its memorandum 
of association which, by virtue of the Companies Act 2006, are treated 
as forming part of the Company’s articles of association. Accordingly, 
the Company’s articles of association do not specifically restrict the 
objects of the Company.

Directors
The Company’s articles of association provide for a Board of directors, 
consisting of not fewer than three directors, who shall manage the 
business and affairs of the Company.

In addition, as required by The Directors’ Remuneration Report 
Regulations, the Board has, since 2003, prepared a report 
to shareholders on the directors’ remuneration which complies 
with the regulations (see pages 69 to 85). The report is also subject 
to a shareholder vote.

Rights attaching to the Company’s shares
At 31 March 2014 the issued share capital of the Company was 
comprised of 50,000 7% cumulative fixed rate shares of £1.00 
each, 26,439,960,221 ordinary shares (excluding treasury shares) 
of 2020/21 US cents each and 33,737,176,433 deferred shares 
of US$0.00001 each.

The directors are empowered to exercise all the powers of the Company 
subject to any restrictions in the articles of association, the Companies 
Act (as defined in the articles of association) and any special resolution.

Under the Company’s articles of association a director cannot 
vote in respect of any proposal in which the director, or any person 
connected with the director, has a material interest other than by virtue 
of the director’s interest in the Company’s shares or other securities. 
However, this restriction on voting does not apply to resolutions (i) giving 
the director or a third party any guarantee, security or indemnity 
in respect of obligations or liabilities incurred at the request of or for the 
benefit of the Company, (ii) giving any guarantee, security or indemnity 
to the director or a third party in respect of obligations of the 
Company for which the director has assumed responsibility under 
an indemnity or guarantee, (iii) relating to an offer of securities of the 
Company in which the director is entitled to participate as a holder 
of shares or other securities or in the underwriting of such shares 
or securities, (iv) concerning any other company in which the director 
(together with any connected person) is a shareholder or an officer 
or is otherwise interested, provided that the director (together with any 
connected person) is not interested in 1% or more of any class of the 
Company’s equity share capital or the voting rights available to its 
shareholders, (v) relating to the arrangement of any employee benefit 
in which the director will share equally with other employees and 
(vi) relating to any insurance that the Company purchases or renews for 
its directors or any group of people including directors.

The directors are empowered to exercise all the powers of the Company 
to borrow money, subject to the limitation that the aggregate amount 
of all liabilities and obligations of the Group outstanding at any time 
shall not exceed an amount equal to 1.5 times the aggregate of the 
Group’s share capital and reserves calculated in the manner prescribed 
in the articles of association unless sanctioned by an ordinary resolution 
of the Company’s shareholders.

The Company can make market purchases of its own shares or agree 
to do so in the future provided it is duly authorised by its members 
in a general meeting and subject to and in accordance with section 701 
of the Companies Act 2006.

At each AGM all directors who were elected or last re-elected 
at or before the AGM held in the third calendar year before the current 
year shall automatically retire. In 2005 the Company reviewed its policy 
regarding the retirement and re-election of directors and, although 
it is not intended to amend the Company’s articles of association 
in this regard, the Board has decided in the interests of good corporate 
governance that all of the directors wishing to continue in office should 
offer themselves for re-election annually.

Directors are not required under the Company’s articles of association 
to hold any shares of the Company as a qualification to act 
as a director, although executive directors participating in long-term 
incentive plans must comply with the Company’s share ownership 
guidelines. In accordance with best practice in the UK for corporate 
governance, compensation awarded to executive directors 
is decided by a Remuneration Committee consisting exclusively 
of non-executive directors.

Dividend rights
Holders of 7% cumulative fixed rate shares are entitled to be paid 
in respect of each financial year, or other accounting period of the 
Company, a fixed cumulative preferential dividend of 7% per annum 
on the nominal value of the fixed rate shares. A fixed cumulative 
preferential dividend may only be paid out of available distributable 
profits which the directors have resolved should be distributed. The fixed 
rate shares do not have any other right to share in the Company’s profits.

Holders of the Company’s ordinary shares may, by ordinary resolution, 
declare dividends but may not declare dividends in excess of the 
amount recommended by the directors. The Board of directors may 
also pay interim dividends. No dividend may be paid other than out 
of profits available for distribution. Dividends on ordinary shares can 
be paid to shareholders in whatever currency the directors decide, 
using an appropriate exchange rate for any currency conversions which 
are required. Holders of the Company’s deferred shares have no right 
to dividends.

If a dividend has not been claimed for one year after the date of the 
resolution passed at a general meeting declaring that dividend or the 
resolution of the directors providing for payment of that dividend, 
the directors may invest the dividend or use it in some other way for 
the benefit of the Company until the dividend is claimed. If the dividend 
remains unclaimed for 12 years after the relevant resolution either 
declaring that dividend or providing for payment of that dividend, 
it will be forfeited and belong to the Company.

Voting rights
The Company’s articles of association provide that voting on substantive 
resolutions (i.e. any resolution which is not a procedural resolution) 
at a general meeting shall be decided on a poll. On a poll, each 
shareholder who is entitled to vote and is present in person or by proxy 
has one vote for every share held. Procedural resolutions (such 
as a resolution to adjourn a general meeting or a resolution on the 
choice of Chairman of a general meeting) shall be decided on a show 
of hands, where each shareholder who is present at the meeting has one 
vote regardless of the number of shares held, unless a poll is demanded. 
In addition, the articles of association allow persons appointed as proxies 
of shareholders entitled to vote at general meetings to vote on a show 
of hands, as well as to vote on a poll and attend and speak at general 
meetings. The articles of association also allow persons appointed 
as proxies by two or more shareholders entitled to vote at general 
meetings to vote for and against a resolution on a show of hands.

Under English law two shareholders present in person constitute 
a quorum for purposes of a general meeting unless a company’s articles 
of association specify otherwise. The Company’s articles of association 
do not specify otherwise, except that the shareholders do not 
need to be present in person and may instead be present by proxy 
to constitute a quorum.

Under English law shareholders of a public company such as the 
Company are not permitted to pass resolutions by written consent.

Vodafone Group Plc 
Annual Report 2014

186

Shareholder information (continued)

Record holders of the Company’s ADSs are entitled to attend, speak 
and vote on a poll or a show of hands at any general meeting of the 
Company’s shareholders by the depositary’s appointment of them 
as corporate representatives with respect to the underlying ordinary 
shares represented by their ADSs. Alternatively holders of ADSs are 
entitled to vote by supplying their voting instructions to the depositary 
or its nominee who will vote the ordinary shares underlying their ADSs 
in accordance with their instructions.

Employees are able to vote any shares held under the Vodafone Group 
Share Incentive Plan and “My ShareBank” (a vested nominee share 
account) through the respective plan’s trustees.

Holders of the Company’s 7% cumulative fixed rate shares are only 
entitled to vote on any resolution to vary or abrogate the rights attached 
to the fixed rate shares. Holders have one vote for every fully paid 7% 
cumulative fixed rate share.

Holders of the Company’s deferred shares are not entitled to attend 
or vote at general meetings of the Company.

Liquidation rights
In the event of the liquidation of the Company, after payment 
of all liabilities and deductions in accordance with English law, 
the holders of the Company’s 7% cumulative fixed rate shares would 
be entitled to a sum equal to the capital paid up on such shares, 
together with certain dividend payments, in priority to holders 
of the Company’s ordinary shares. The holders of the fixed rate 
shares do not have any other right to share in the Company’s surplus 
assets. The holders of ordinary shares have priority over holders 
of deferred shares.

Pre-emptive rights and new issues of shares
Under section 549 of the Companies Act 2006 directors are, with certain 
exceptions, unable to allot the Company’s ordinary shares or securities 
convertible into the Company’s ordinary shares without the authority 
of the shareholders in a general meeting. In addition, section 561 of the 
Companies Act 2006 imposes further restrictions on the issue of equity 
securities (as defined in the Companies Act 2006 which include the 
Company’s ordinary shares and securities convertible into ordinary 
shares) which are, or are to be, paid up wholly in cash and not first 
offered to existing shareholders. The Company’s articles of association 
allow shareholders to authorise directors for a period specified 
in the relevant resolution to allot (i) relevant securities generally 
up to an amount fixed by the shareholders and (ii) equity securities for 
cash other than in connection with a pre-emptive offer up to an amount 
specified by the shareholders and free of the pre-emption restriction 
in section 561. At the 2013 AGM the amount of relevant securities 
fixed by shareholders under (i) above and the amount of equity 
securities specified by shareholders under (ii) above were both 
in line with corporate governance guidelines. The directors consider 
it desirable to have the maximum flexibility permitted by corporate 
governance guidelines to respond to market developments and 
to enable allotments to take place to finance business opportunities 
as they arise. In order to retain such maximum flexibility, the directors 
propose to renew the authorities granted by shareholders in 2013 
at this year’s AGM. Further details of such proposals are provided in the 
2014 notice of AGM. 

Disclosure of interests in the Company’s shares
There are no provisions in the articles of association whereby 
persons acquiring, holding or disposing of a certain percentage of the 
Company’s shares are required to make disclosure of their ownership 
percentage although such requirements exist under rules derived from 
the Disclosure and Transparency Rules (‘DTRs’).

The basic disclosure requirement upon a person acquiring or disposing 
of shares that are admitted to trading on a regulated market and 
carrying voting rights is an obligation to provide written notification 
to the Company, including certain details as set out in DTR 5, where the 
percentage of the person’s voting rights which he holds as shareholder 
or through his direct or indirect holding of financial instruments (falling 
within DTR 5.3.1R) reaches or exceeds 3% and reaches, exceeds or falls 
below each 1% threshold thereafter.

Under section 793 of the Companies Act 2006 the Company may, 
by notice in writing, require a person that the Company knows or has 
reasonable cause to believe is, or was during the preceding three 
years, interested in the Company’s shares to indicate whether or not 
that is correct and, if that person does or did hold an interest in the 
Company’s shares, to provide certain information as set out in the 
Companies Act 2006. DTR 3 deals with the disclosure by persons 
“discharging managerial responsibility” and their connected persons 
of the occurrence of all transactions conducted on their account 
in the shares of the Company. Part 28 of The Companies Act 2006 
sets out the statutory functions of the Panel on Takeovers & Mergers 
(the ‘Panel’). The Panel is responsible for issuing and administering the 
Code on Takeovers & Mergers which includes disclosure requirements 
on all parties to a takeover with regard to dealings in the securities 
of an offeror or offeree company and also on their respective associates 
during the course of an offer period.

General meetings and notices
Subject to the articles of association, annual general meetings are held 
at such times and place as determined by the directors of the Company. 
The directors may also, when they think fit, convene other general 
meetings of the Company. General meetings may also be convened 
on requisition as provided by the Companies Act 2006.

An annual general meeting needs to be called by not less than 21 days’ 
notice in writing. Subject to obtaining shareholder approval on an annual 
basis, the Company may call other general meetings on 14 days’ notice. 
The directors may determine that persons entitled to receive notices 
of meetings are those persons entered on the register at the close 
of business on a day determined by the directors but not later than 
21 days before the date the relevant notice is sent. The notice may 
also specify the record date, the time of which shall be determined 
in accordance with the articles of association and the Companies 
Act 2006.

Shareholders must provide the Company with an address or (so far 
as the Companies Act 2006 allows) an electronic address or fax number 
in the UK in order to be entitled to receive notices of shareholders’ 
meetings and other notices and documents. In certain circumstances 
the Company may give notices to shareholders by publication on the 
Company’s website and advertisement in newspapers in the UK. 
Holders of the Company’s ADSs are entitled to receive notices under the 
terms of the deposit agreement relating to the ADSs.

Under section 336 of the Companies Act 2006 the annual general 
meeting of shareholders must be held each calendar year and within 
six months of the Company’s year end.

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Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

187

Electronic communications
The Company has previously passed a resolution allowing 
it to communicate all shareholder information by electronic means, 
including making such information available on the Company’s website. 
Those shareholders who have positively elected for website 
communication (or are deemed to have consented to receive electronic 
communication in accordance with the Companies Act 2006) will 
receive written notification whenever shareholder documentation 
is made available on the website.

Variation of rights
If at any time the Company’s share capital is divided into different classes 
of shares, the rights attached to any class may be varied, subject to the 
provisions of the Companies Act 2006, either with the consent in writing 
of the holders of three quarters in nominal value of the shares of that 
class or at a separate meeting of the holders of the shares of that class.

At every such separate meeting all of the provisions of the articles 
of association relating to proceedings at a general meeting apply, 
except that (i) the quorum is to be the number of persons (which 
must be at least two) who hold or represent by proxy not less than 
one-third in nominal value of the issued shares of the class or, if such 
quorum is not present on an adjourned meeting, one person who 
holds shares of the class regardless of the number of shares he holds, 
(ii) any person present in person or by proxy may demand a poll and 
(iii) each shareholder will have one vote per share held in that particular 
class in the event a poll is taken. Class rights are deemed not to have 
been varied by the creation or issue of new shares ranking equally 
with or subsequent to that class of shares in sharing in profits or assets 
of the Company or by a redemption or repurchase of the shares 
by the Company.

Limitations on voting and shareholding
As far as the Company is aware there are no limitations imposed on the 
transfer, holding or voting of the Company’s ordinary shares other than 
those limitations that would generally apply to all of the shareholders. 
No shareholder has any securities carrying special rights with regard 
to control of the Company.

Documents on display
The Company is subject to the information requirements of the 
Exchange Act applicable to foreign private issuers. In accordance 
with these requirements the Company files its annual report on Form 
20-F and other related documents with the SEC. These documents 
may be inspected at the SEC’s public reference rooms located 
at 100 F Street, NE Washington, DC 20549. Information on the operation 
of the public reference room can be obtained in the United States 
by calling the SEC on +1-800-SEC-0330. In addition, some of the 
Company’s SEC filings, including all those filed on or after 4 November 
2002, are available on the SEC’s website (sec.gov). Shareholders can also 
obtain copies of the Company’s articles of association from our website 
at vodafone.com/governance or from the Company’s registered office.

Material contracts
At the date of this annual report the Group is not party to any contracts 
that are considered material to the Group’s results or operations 
except for its US$4.2 billion and €3.9 billion revolving credit facilities 
which are discussed in note 22 “Liquidity and capital resources” to the 
consolidated financial statements and the stock purchase agreement 
for the sale of the Group’s entire 45% shareholding in VZW to Verizon 
Communications Inc.

Exchange controls
There are no UK government laws, decrees or regulations that restrict 
or affect the export or import of capital, including but not limited to, 
foreign exchange controls on remittance of dividends on the ordinary 
shares or on the conduct of the Group’s operations.

Taxation
As this is a complex area investors should consult their own tax 
advisor regarding the US federal, state and local, the UK and other tax 
consequences of owning and disposing of shares and ADSs in their 
particular circumstances.

This section describes, primarily for a US holder (as defined below), 
in general terms, the principal US federal income tax and UK tax 
consequences of owning or disposing of shares or ADSs in the Company 
held as capital assets (for US and UK tax purposes). This section does not, 
however, cover the tax consequences for members of certain classes 
of holders subject to special rules including, for example, US expatriates 
and former long-term residents of the US and officers of the Company, 
employees and holders that, directly or indirectly, hold 10% or more 
of the Company’s voting stock.

A US holder is a beneficial owner of shares or ADSs that is for US federal 
income tax purposes:

 a a citizen or resident of the US;

 a a US domestic corporation;

 a an estate, the income of which is subject to US federal income tax 

regardless of its source; or

 a a trust, if a US court can exercise primary supervision over the 

trust’s administration and one or more US persons are authorised 
to control all substantial decisions of the trust, or the trust has validly 
elected to be treated as a domestic trust for US federal income 
tax purposes.

If an entity treated as a partnership for US federal income tax purposes 
holds the shares or ADSs, the US federal income tax treatment 
of a partner will generally depend on the status of the partner and 
the tax treatment of the partnership. A partner in an entity treated 
as a partnership for US federal income tax purposes holding the shares 
or ADSs should consult its tax advisor with regard to the US federal 
income tax treatment of an investment in the shares or ADSs.

This section is based on the US Internal Revenue Code of 1986, 
as amended, its legislative history, existing and proposed regulations 
thereunder, published rulings and court decisions, and on the tax laws 
of the UK and the Double Taxation Convention between the US and 
the UK (the ‘treaty’), all as currently in effect. These laws are subject 
to change, possibly on a retroactive basis.

This section is further based in part upon the representations of the 
depositary and assumes that each obligation in the deposit agreement 
and any related agreement will be performed in accordance with 
its terms.

For purposes of the treaty and the US-UK double taxation convention 
relating to estate and gift taxes (the ‘Estate Tax Convention’), and for 
US federal income tax and UK tax purposes, this section is based on the 
assumption that a holder of ADRs evidencing ADSs will be treated 
as the owner of the shares in the Company represented by those 
ADSs. Investors should note that a ruling by the first-tier tax tribunal 
in the UK has cast doubt on this view, but HMRC have stated that they 
will continue to apply their long-standing practice of regarding the 
holder of such ADRs as holding the beneficial interest in the underlying 
shares. Investors should note, however, that this is an area of some 
uncertainty that may be subject to further developments in the future. 
Generally exchanges of shares for ADRs and ADRs for shares will not 
be subject to US federal income tax or to UK tax other than stamp duty 
or stamp duty reserve tax (see the section on these taxes on page 189).

Vodafone Group Plc 
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Shareholder information (continued)

Taxation of dividends
UK taxation
Under current UK tax law no withholding tax will be deducted from 
the dividends we pay. Shareholders who are within the charge 
to UK corporation tax will be subject to corporation tax on the dividends 
we pay unless the dividends fall within an exempt class and certain 
other conditions are met. It is expected that the dividends we pay would 
generally be exempt.

A shareholder in the Company who is an individual resident for UK tax 
purposes in the UK, is entitled in calculating their liability to UK income 
tax, to a tax credit on cash dividends we pay on our shares or ADSs and 
the tax credit is equal to one-ninth of the cash dividend.

US federal income taxation
Subject to the passive foreign investment corporation (‘PFIC’) rules 
described below, a US holder is subject to US federal income taxation 
on the gross amount of any dividend we pay out of our current 
or accumulated earnings and profits (as determined for US federal 
income tax purposes). Dividends paid to a non-corporate US holder 
that constitute qualified dividend income will be taxable to the holder 
at the special reduced rate normally applicable to long-term capital 
gains provided that the ordinary shares or ADSs are held for more 
than 60 days during the 121 day period beginning 60 days before 
the ex-dividend date and the holder meets other holding period 
requirements. Dividends paid by us with respect to the shares or ADSs 
will generally be qualified dividend income. A US holder is not subject 
to a UK withholding tax. The US holder includes in gross income for 
US federal income tax purposes only the amount of the dividend 
actually received from us and the receipt of a dividend does not entitle 
the US holder to a foreign tax credit.

Dividends must be included in income when the US holder, 
in the case of shares, or the depositary, in the case of ADSs, actually 
or constructively receives the dividend and will not be eligible for the 
dividends-received deduction generally allowed to US corporations 
in respect of dividends received from other US corporations. 
Dividends will be income from sources outside the US. For the purpose 
of the foreign tax credit limitation, foreign source income is classified 
in one of two baskets and the credit for foreign taxes on income in any 
basket is limited to US federal income tax allocable to that income. 
Generally the dividends we pay will constitute foreign source income 
in the passive income basket.

In the case of shares, the amount of the dividend distribution 
to be included in income will be the US dollar value of the pound sterling 
payments made determined at the spot pound sterling/US dollar 
rate on the date of the dividend distribution regardless of whether the 
payment is in fact converted into US dollars. Generally any gain or loss 
resulting from currency exchange fluctuations during the period from 
the date the dividend payment is to be included in income to the date 
the payment is converted into US dollars will be treated as ordinary 
income or loss. Generally the gain or loss will be income or loss from 
sources within the US for foreign tax credit limitation purposes.

Taxation of capital gains
UK taxation
A US holder may be liable for both UK and US tax in respect of a gain 
on the disposal of our shares or ADSs if the US holder is:

 a a citizen of the US resident for UK tax purposes in the UK;

 a a citizen of the US who has been resident for UK tax purposes in the 
UK, ceased to be so resident for a period of five years or less and who 
disposed of the shares or ADSs during that period (a ‘temporary non-
resident’), unless the shares or ADSs were also acquired during that 
period, such liability arising on that individual’s return to the UK;

 a a US domestic corporation resident in the UK by reason of being 

centrally managed and controlled in the UK; or

 a a citizen of the US or a US domestic corporation that carries 
on a trade, profession or vocation in the UK through a branch 
or agency or, in the case of US domestic companies, through 
a permanent establishment and that has used the shares or ADSs 
for the purposes of such trade, profession or vocation or has used, 
held or acquired the shares or ADSs for the purposes of such branch 
or agency or permanent establishment.

Under the treaty capital gains on dispositions of the shares or ADSs are 
generally subject to tax only in the country of residence of the relevant 
holder as determined under both the laws of the UK and the US and 
as required by the terms of the treaty. However, the treaty provides that 
individuals who are residents of either the UK or the US and who have 
been residents of the other jurisdiction (the US or the UK, as the case 
may be) at any time during the six years immediately preceding the 
relevant disposal of shares or ADSs may be subject to tax with respect 
to capital gains arising from the dispositions of the shares or ADSs 
not only in the country of which the holder is resident at the time 
of the disposition but also in that other country (although, in respect 
of UK taxation, generally only to the extent that such an individual 
comprises a temporary non-resident).

We published tax information relating to the return of value here: 
vodafone.com/investor.

US federal income taxation
Subject to the passive foreign investment company rules described 
below, a US holder that sells or otherwise disposes of our shares or ADSs 
will recognise a capital gain or loss for US federal income tax purposes 
equal to the difference between the US dollar value of the amount 
realised and the holder’s tax basis, determined in US dollars, in the 
shares or ADSs. Generally a capital gain of a non-corporate US holder 
is taxed at a maximum US federal income tax rate of 20% provided 
the holder has a holding period of more than one year and does not 
have taxable income in excess of certain thresholds. The gain or loss 
will generally be income or loss from sources within the US for foreign 
tax credit limitation purposes. The deductibility of losses is subject 
to limitations.

Vodafone Group Plc 

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Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

189

PFIC rules
We do not believe that our shares or ADSs will be treated as stock 
of a PFIC for US federal income tax purposes. This conclusion 
is a factual determination that is made annually and thus is subject 
to change. If we are treated as a PFIC, any gain realised on the sale 
or other disposition of the shares or ADSs would in general not 
be treated as capital gain unless a US holder elects to be taxed 
annually on a mark-to-market basis with respect to the shares or ADSs. 
Otherwise a US holder would be treated as if he or she has realised 
such gain and certain “excess distributions” rateably over the holding 
period for the shares or ADSs and would be taxed at the highest tax rate 
in effect for each such year to which the gain was allocated. An interest 
charge in respect of the tax attributable to each such year would 
also apply. Dividends received from us would not be eligible for the 
preferential tax rate applicable to qualified dividend income for certain 
noncorporate holders.

Backup withholding and information reporting
Payments of dividends and other proceeds to a US holder with respect 
to shares or ADSs, by a US paying agent or other US intermediary will 
be reported to the Internal Revenue Service (‘IRS’) and to the US holder 
as may be required under applicable regulations. Backup withholding 
may apply to these payments if the US holder fails to provide 
an accurate taxpayer identification number or certification of exempt 
status or fails to report all interest and dividends required to be shown 
on its US federal income tax returns. Certain US holders are not subject 
to backup withholding. US holders should consult their tax advisors 
as to their qualification for exemption from backup withholding and the 
procedure for obtaining an exemption.

Foreign financial asset reporting
US taxpayers that own certain foreign financial assets, including 
debt and equity of foreign entities, with an aggregate value in excess 
of US$50,000 at the end of the taxable year or US$75,000 at any time 
during the taxable year (or, for certain individuals living outside the 
United States and married individuals filing joint returns, certain higher 
thresholds) may be required to file an information report with respect 
to such assets with their tax returns. The shares constitute foreign 
financial assets subject to these requirements unless the shares are held 
in an account at a financial institution (in which case the account may 
be reportable if maintained by a foreign financial institution). US holders 
should consult their tax advisors regarding the application of the rules 
relating to foreign financial asset reporting.

Additional tax considerations
UK inheritance tax
An individual who is domiciled in the US (for the purposes of the 
Estate Tax Convention) and is not a UK national will not be subject 
to UK inheritance tax in respect of our shares or ADSs on the 
individual’s death or on a transfer of the shares or ADSs during the 
individual’s lifetime, provided that any applicable US federal gift or estate 
tax is paid, unless the shares or ADSs are part of the business property 
of a UK permanent establishment or pertain to a UK fixed base used for 
the performance of independent personal services. Where the shares 
or ADSs have been placed in trust by a settlor they may be subject 
to UK inheritance tax unless, when the trust was created, the settlor 
was domiciled in the US and was not a UK national. Where the shares 
or ADSs are subject to both UK inheritance tax and to US federal gift 
or estate tax, the estate tax convention generally provides a credit 
against US federal tax liabilities for UK inheritance tax paid.

UK stamp duty and stamp duty reserve tax
Stamp duty will, subject to certain exceptions, be payable on any 
instrument transferring our shares to the custodian of the depositary 
at the rate of 1.5% on the amount or value of the consideration if on sale 
or on the value of such shares if not on sale. Stamp duty reserve tax 
(‘SDRT’), at the rate of 1.5% of the price or value of the shares, could also 
be payable in these circumstances and on issue to such a person but 
no SDRT will be payable if stamp duty equal to such SDRT liability is paid.

A ruling by the European Court of Justice has determined that the 
1.5% SDRT charges on issue of shares to a clearance service is contrary 
to EU law. As a result of that ruling, HMRC indicated that where new 
shares are first issued to a clearance service or to a depositary within 
the EU, the 1.5% SDRT charge will not be levied. Subsequently, 
a decision by the first-tier tax tribunal in the UK extended this ruling 
to the issue of shares (or, where it is integral to the raising of new capital, 
the transfer of shares) to depositary receipts systems wherever located. 
HMRC have stated that they will not seek to appeal this decision 
and, as such, will no longer seek to impose 1.5% SDRT on the issue 
of shares (or, where it is integral to the raising of new capital, the transfer 
of shares) to a clearance service or to a depositary, wherever located. 
Investors should, however, be aware that this area may be subject 
to further developments in the future.

No stamp duty will be payable on any transfer of our ADSs provided 
that the ADSs and any separate instrument of transfer are executed and 
retained at all times outside the UK. A transfer of our shares in registered 
form will attract ad valorem stamp duty generally at the rate of 0.5% 
of the purchase price of the shares. There is no charge to ad valorem 
stamp duty on gifts.

SDRT is generally payable on an unconditional agreement to transfer 
our shares in registered form at 0.5% of the amount or value of the 
consideration for the transfer, but is repayable if, within six years of the 
date of the agreement, an instrument transferring the shares is executed 
or, if the SDRT has not been paid, the liability to pay the tax (but not 
necessarily interest and penalties) would be cancelled. However, 
an agreement to transfer our ADSs will not give rise to SDRT.

Vodafone Group Plc 
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History and development

The Company was incorporated under English law in 1984 as Racal 
Strategic Radio Limited (registered number 1833679). After various 
name changes, 20% of Racal Telecom Plc share capital was offered 
to the public in October 1988. The Company was fully demerged 
from Racal Electronics Plc and became an independent company 
in September 1991, at which time it changed its name to Vodafone 
Group Plc.

Since then we have entered into various transactions which enhanced 
our international presence. The most significant of these transactions 
were as follows: 

 a the merger with AirTouch Communications, Inc. which completed 
on 30 June 1999. The Company changed its name to Vodafone 
AirTouch Plc in June 1999 but then reverted to its former name, 
Vodafone Group Plc, on 28 July 2000;

 a the completion on 10 July 2000 of the agreement with Bell Atlantic 
and GTE to combine their US cellular operations to create the largest 
mobile operator in the United States, Verizon Wireless, resulting in the 
Group having a 45% interest in the combined entity;

 a the acquisition of Mannesmann AG which completed 

on 12 April 2000. Through this transaction we acquired businesses 
in Germany and Italy and increased our indirect holding in Société 
Française du Radiotéléphone S.A. (‘SFR’); 

 a through a series of business transactions between 1999 and 2004 

we acquired a 97.7% stake in Vodafone Japan. This was then disposed 
of on 27 April 2006; 

 a on 8 May 2007 we acquired companies with controlling interests 
in Vodafone India Limited (‘VIL’), formerly Vodafone Essar Limited, 
for US$10.9 billion (£5.5 billion); and 

 a on 20 April 2009 we acquired an additional 15.0% stake in Vodacom 
for cash consideration of ZAR 20.6 billion (£1.6 billion). On 18 May 
2009 Vodacom became a subsidiary.

Other transactions that have occurred since 31 March 2010 are 
as follows:

10 September 2010 – China Mobile Limited: We sold our entire 3.2% 
interest in China Mobile Limited for cash consideration of £4.3 billion.

30/31 March 2011 – India: The Essar Group exercised its underwritten 
put option over 22.0% of VIL, following which we exercised our call 
option over the remaining 11.0% of VIL owned by the Essar Group. 
The total consideration due under these two options was US$5 billion 
(£3.1 billion). 

16 June 2011 – SFR: We sold our entire 44% interest in SFR to Vivendi 
for a cash consideration of €7.75 billion (£6.8 billion) and received a final 
dividend from SFR of €200 million (£176 million). 

1 June/1 July 2011 – India: We acquired an additional 22% stake 
in VIL from the Essar Group for a cash consideration of US$4.2 billion 
(£2.6 billion) including withholding tax. 

18 August 2011/8 February 2012 – Vodafone assigned its rights 
to purchase 11% of VIL to Piramal Healthcare Limited (‘Piramal’). 
On 18 August 2011 Piramal purchased 5.5% of VIL from the Essar Group 
for a cash consideration of INR 28.6 billion (£368 million). On 8 February 
2012, they purchased a further 5.5% of VIL from the Essar Group for 
a cash consideration of approximately INR 30.1 billion (£399 million) 
taking Piramal’s total shareholding in VIL to approximately 11%.

9 November 2011 – Poland: We sold our entire 24.4% interest 
in Polkomtel in Poland for cash consideration of approximately 
€920 million (£784 million) before tax and transaction costs.

27 July 2012 – UK: We acquired the entire share capital of Cable & 
Wireless Worldwide plc for a cash consideration of approximately 
£1,050 million.

31 October 2012 – New Zealand: We acquired TelstraClear Limited, 
for a cash consideration of NZ$840 million (£440 million).

13 September 2013 – Germany: We acquired a 76.57% interest 
in Kabel Deutschland Holding AG for a cash consideration of €5.8 billion 
(£4.9 billion).

21 February 2014 – On 2 September 2013 Vodafone announced 
that it had reached agreement to dispose of its US Group whose 
principal asset was its 45% interest in Verizon Wireless (‘VZW’) 
to Verizon Communications Inc. (‘Verizon’), Vodafone’s joint venture 
partner, for a total consideration of US$130 billion (£79 billion) 
including the remaining 23.1% minority interest in Vodafone Italy. 
Following completion on 21 February 2014, Vodafone shareholders 
received Verizon shares and cash totalling US$85 billion (£51 billion).

17 March 2014 – Spain: We agreed to acquire Group Corporativo 
Ono, S.A. (‘Ono’) for a total consideration equivalent to €7.2 billion 
(£6.0 billion) on a debt and cash free basis. The acquisition, which 
is subject to customary terms and conditions including anti-trust 
clearances by the relevant authorities, is expected to complete 
in calendar Q3 2014.

Vodafone Group Plc 

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Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

191

Regulation

Our operating companies are generally subject to regulation governing 
the operation of their business activities. Such regulation typically 
takes the form of industry specific law and regulation covering 
telecommunications services and general competition (antitrust) 
law applicable to all activities.

The following section describes the regulatory frameworks and the 
key regulatory developments at the global and supranational level 
and in selected countries in which we have significant interests during 
the year ended 31 March 2014. Many of the regulatory developments 
reported in the following section involve ongoing proceedings 
or consideration of potential proceedings that have not reached 
a conclusion. Accordingly, we are unable to attach a specific level 
of financial risk to our performance from such matters.

European Union (‘EU’)
In September 2013, the European Commission (the ‘Commission’) 
delivered major regulatory proposals aimed at building a telecoms 
single market and delivering a “Connected Continent”. These proposals 
have been amended by the European Parliament and will now 
be reviewed by the European Council. The Commission’s proposals 
include the following:

 a a simplified notification process for telecommunications operators 

across the EU;

 a  removal of all roaming surcharges after June 2016;

 a  increased transparency requirements for consumers;

 a  harmonisation of Spectrum allocation rules; and

 a net neutrality requirements, which include restrictions on blocking, 

slowing down or discriminating against any internet content.

Roaming
The current roaming regulation came into force in July 2012 and 
requires mobile operators to supply voice, text and data roaming 
services under retail price caps. Wholesale price caps also apply to voice, 
text and data roaming services.

The roaming regulation also requires a number of additional 
measures which are intended to increase competition in the retail 
market for roaming and thereby facilitate the withdrawal of price 
caps. These include a requirement that users be able, from July 
2014, to purchase roaming services from a provider other than their 
current domestic provider and to retain the same phone number 
when roaming.

Fixed network regulation
In September 2013, the Commission published its recommendation 
on costing methodologies and non-discrimination which aims to 
encourage Next Generation Access (‘NGA’) investment. NGA networks 
of operators with Significant Market Power (‘SMP’) may be exempt 
from cost-oriented wholesale prices if access is provided on the basis 
of equivalence of inputs (i.e. exactly the same products, prices and 
processes are offered to competitors) with effective margin squeeze 
tests to ensure technical and economic replicability. Copper wholesale 
network prices are expected to remain within a guide price band of €8 to 
€10 per month.

Europe region
Germany
The Federal Network Agency (‘BNetzA’) has indicated that the 
envisaged merger of Telefónica Deutschland and E-plus will have 
implications for spectrum allocation, and this is expected to impact the 
current proceedings on 700MHz, 900MHz, 1500MHz and 1800MHz 
licensing (Project 2016). BNetzA is unlikely to decide on the further 
procedure until the envisaged Telefónica Deutschland/E-plus merger 
is finally decided in mid-2014.

The national regulator is currently consulting on new mobile termination 
rates (‘MTR’s), with a decision due to be announced in December 2014.

Italy
Vodafone Italy, along with other Italian mobile operators, is the subject 
of an investigation by the Italian Antitrust Authority following a dawn 
raid in November 2012. This followed a complaint from an MVNO that 
it had been excluded from the market. The investigation is ongoing and 
Vodafone Italy is cooperating with the Antitrust Authority.

Vodafone Italy has appealed against the injunction of the national 
regulator (‘AGCOM’) ordering them to adopt all measures required under 
the Roaming Regulation in relation to roaming charges within a tariff.

For information on litigation in Italy, see note 30 “Contingent liabilities”.

United Kingdom
In October 2013, the national regulator (‘Ofcom’) began a consultation 
on revising the annual licence fees payable on licences for the use 
of spectrum in the 900MHz and 1800MHz bands, to reflect market 
value and with regard to the sums bid in the 4G auction. The 900MHz, 
1800MHz and 2.1GHz licences have been made technology-neutral, 
allowing them to be used for 4G.

Spain
In June 2013, the Spanish Parliament adopted Act 3/2013 creating 
the National Markets and Competition Commission (‘CNMC’) 
as the new national regulator, responsible for both competition and 
regulatory matters.

In August 2013, Vodafone Spain filed a competition complaint with 
the competition authority against Telefónica and Yoigo for an alleged 
unauthorised transfer of the use of Yoigo’s spectrum to Telefónica 
with a parallel complaint filed to the Ministry in September 2013. 
The Ministry rejected that complaint in November 2013 and Vodafone 
Spain has submitted an administrative appeal against this decision 
in December 2013, stating that Yoigo and Telefónica are undertaking 
an unauthorised spectrum sharing arrangement. The Ministry has not 
yet announced its decision.

In February 2014, Vodafone Spain lodged a competition claim 
before the national regulator against Telefónica citing abuse of its 
dominant position in both its fibre roll-out and fibre retail offers as well 
as subscribing to anticompetitive agreements with Jazztel.

In March 2014, the national regulator concluded there were 
no sanctions to apply against Telefónica, Orange and Vodafone in the 
margin squeeze case that was originally brought to them by a MVNO 
in January 2012.

The fines applied to Telefónica, Orange and Vodafone Spain in 
December 2012 for abuse of dominant position by imposing excessive 
pricing of wholesale SMS/MMS services on MVNOs, remain suspended 
until the judicial review is concluded.

Netherlands
In November 2013, the investigation of the Dutch competition 
authority (‘ACM’) into the three mobile operators (KPN, T-Mobile and 
Vodafone Netherlands) concluded without any fine being imposed. 
ACM determined that there were no price-fixing agreements in the 
mobile-telecommunications market. However, ACM did establish that 
public statements about future market behaviour could carry antitrust 
risks. The three operators have therefore made a commitment to ACM 
that they will refrain from making certain statements about future 
market behaviour in public to avoid any risk of illegal collusive behaviour 
in the future. 

Vodafone Group Plc 
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Regulation (continued)

Ireland
In December 2012, Vodafone Ireland judicially challenged the decision 
of the Commission for Communications Regulation (‘ComReg’), 
to impose an interim MTR based on a BEREC benchmark rather than 
a MTR based on a full cost model. In August 2013, the Irish High Court 
found the decision to be unlawful and by Court order, set a maximum 
MTR rate for the Irish market of 2.60 eurocents per minute, to apply from 
1 July 2013. This rate will apply until a MTR based on a fully modelled 
price is available which is expected in September 2014. ComReg has 
appealed the Irish High Court’s decision, to the Irish Supreme Court.

Portugal
In July 2013, following a complaint from Optimus, the Portuguese 
Competition Authority (‘PCA’) opened an administrative inquiry 
into TMN, Vodafone Portugal and Optimus to assess the existence 
of a potential abuse of individual dominant position by TMN and 
Vodafone Portugal or a potential abuse of collective dominant 
position by these companies on the mobile communications services 
retail markets, consisting of a rate discrimination (i.e. the application 
of dissimilar conditions to equivalent services) between the on-net 
prices of voice calls and SMS and the off-net prices of voice calls 
and SMS. The inquiry also covers the potential abuse of individual 
dominant position by TMN and Vodafone Portugal in their respective 
wholesale SMS termination markets. We submitted preliminary remarks 
in September 2013.

Romania  
An investigation by the Romanian Competition Council (‘RCA’) 
commenced in April 2011 for alleged margin squeeze by all MNOs 
between 2006 and 2011 on wholesale termination tariffs. In May 
2012, at the request of the MNOs, the RCA accepted to enter 
into a commitment procedure in order to close the investigation. 
Their concerns on MTRs have been resolved by the national 
regulator’s decision on a new long-run incremental cost model that 
means from 1 April 2014, the maximum termination rates in Romania 
will decrease from 0.67 eurocents per minute to 0.14 eurocents per 
minute for fixed call termination and, respectively, from 3.07 eurocents 
per minute to 0.96 eurocents per minute for mobile call termination. 

A cross-border spectrum coordination agreement with Ukraine was 
signed in June 2013, ensuring interference free use of the E-GSM 
900MHz band at the border. Although the agreement entered into force 
on 1 January 2014, the Ukrainian operators are not currently fulfilling 
their obligations under the agreement, resulting in the Vodafone 
Romania E-GSM spectrum facing heavy interference in some areas, 
especially on the south-east side of the country. Vodafone Romania, 
with the help of the national regulator, is working to find a timely and 
efficient solution with the Ukrainian operators, before the entry into 
force of the new GSM licences.

New spectrum licenses comprising 2x10MHz in 800MHz, 2x10MHz 
in 900MHz, 2x30MHz in 1800MHz and 1x15MHz in 2.6GHz, came into 
force on 5 April 2014.

Greece
Offers for tender for the National Rural Broadband Network 
construction opened in February 2014. The fixed incumbent (OTE) 
and the consortium of Intrakat, Intracom Holdings and Hellas Online 
(Vodafone Greece has an 18.5% interest in Hellas Online) are the only 
two parties in the tender process.

In March 2014, the Hellenic Telecommunications & Post Commission 
(‘EETT’) announced that spectrum in the 800MHz and 2.6 GHz bands 
is expected to be auctioned after July 2014.

Czech Republic
The Czech Telecommunications Office (‘CTU’), the national regulator, 
has not resolved the issues with their draft analysis on access and call 
origination published in 2012. 

Vodafone Czech Republic acquired 2x10MHz of 800MHz spectrum, 
2x4MHz of 1800MHz spectrum and 2x20MHz of 2.6GHz spectrum for 
CZK 3.1 billion in a spectrum auction in November 2013. The Czech 
Telecommunication Office plans to sell the remaining spectrum in the 
1800MHz and 2.6GHz bands later in 2014. The 800MHz and 1800MHz 
frequencies reserved for a new entrant remain unsold. Using our 
technology neutral licence, we launched a 4G network on 2x3MHz 
in the 900MHz band, in November 2013.

Hungary
Further to the Commission withdrawing its initiative to prepare 
an infringement procedure against the Hungarian government’s 
telecommunications tax, in August 2013 the telecommunications tax 
was raised from HUF 2 to HUF 3 per voice minute and SMS and the cap 
on business subscriptions has been doubled from HUF 2,500 to HUF 
5,000 per month. In the year ended 31 March 2014, Vodafone Hungary’s 
telecommunications tax liability is HUF 10 billion.

Vodafone Hungary’s original 900MHz and 1800MHz licences which 
were due to expire in July 2014, have been extended to 2022 following 
negotiations with the National Media and Infocommunications 
Authority Hungary (‘NMIAH’) in September 2013. The NMIAH is 
preparing to offer the 4G bands (800MHz and 2.6GHz) together with 
some remaining frequencies in the 900MHz and 1800MHz bands.

Albania
In January 2014, the Albanian Competition Authority (‘ACA’) issued 
recommendations to the Electronic and Postal Communications 
Authority (‘AKEP’) for measures to reduce the differentiation between 
on-net and off-net calls. The AKEP has imposed new account separation 
rules, which apply to the mobile operators and fixed incumbent 
from 2014.

AKEP is also reviewing MTR rates, targeting pure long run incremental 
cost (‘LRIC’) benchmarking levels with glide-path reducing current MTRs 
to 1.0 eurocents per minute in 2015. Vodafone Albania is opposing the 
proposal to apply asymmetric rates for the two smaller players.

In February 2014, following an investigation into the potential abuse 
of dominance by Vodafone Albania in the telephony market, the ACA 
found that Vodafone was dominant in the retail market for the period 
from January 2011 to December 2012. No abuse of this status has been 
found and no charges were imposed. 

Malta
In March 2014, the MCA set the MTR at 0.40 eurocents per minute 
to which Vodafone has submitted an appeal to the Administrative 
Review Tribunal on the basis that there was a lack of transparency in the 
consultation process.

Africa, Middle East and Asia Pacific region
India
In January 2013, Vodafone India’s application for a ten year extension 
to their existing 900MHz licences in Delhi, Mumbai and Kolkata 
was unsuccessful and the Department of Telecommunications 
(‘DoT’) included that spectrum in their 2013 auction plan. Vodafone 
India challenged this decision in the courts and in February 2014, 
the Supreme Court found in favour of the DoT. The 900MHz spectrum 
along with the 1800MHz spectrum was auctioned in February 2014 and 
Vodafone India acquired an aggregate of 2x23MHz of spectrum in the 
900MHz band and 2x49MHz of spectrum in the 1800MHz band at a 
cost of INR 19.6 billion, which will be paid as an initial up-front payment 
followed by 10 annual instalments (following a two year moratorium). 

Vodafone Group Plc 

Annual Report 2014

192

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

193

As a mandatory condition of acquiring the 900MHz spectrum in Delhi, 
Mumbai and Kolkata, Vodafone India has applied for the new Unified 
Licence and is negotiating the agreement of specific terms prior 
to the commencement of the new spectrum in November 2014. 
Further spectrum licences expire in December 2016 and new licences 
are expected to be auctioned later in the current financial year.

For information on litigation in India, see note 30 “Contingent liabilities”.

Vodacom: South Africa
The Ministry of Trade and Industry (‘DTI’) published revised generic 
Codes of Good Practice on Broad-based Black Economic Empowerment 
(‘BEE’) during October 2013, following an intensive consultation process. 
These revised codes will come into effect in April 2015. In addition, 
the Broad-based Black Economic Empowerment Amendment Act No. 
46 of 2013 was promulgated in January 2014. This Act will come into 
force on a date still to be proclaimed by the President. A provision for 
BEE legislation to take precedence over sectoral legislation contained 
in the Act will only be effective 12 months after the proclamation date.

Turkey
From January 2014, the price cap for national SMS was reduced by 20% 
from 41.54 Kr to 33.25 Kr. In addition, the requirement for the on net 
price to be higher than 1.7 times MTR has been extended to tariff 
campaigns for operators who have significant market power.

In February 2014, the new Basket Law amending Law No. 5651 
(Internet Cyber Crimes) provides that an Access Providers Union shall 
be established to require telecommunications operators to monitor and 
intercept internet services, where required by the law.

Australia
In September 2013, a range of fixed services reviews were initiated 
by the Australian Communications and Media Authority (‘ACMA’) 
including for unbundled local loop and regional transmission services. 
In addition, the change of Government has resulted in a range 
of reviews to reduce the cost of the roll-out of the National Broadband 
Network. This will reduce the amount of fibre to the premises (‘FTTP’) 
to be deployed and increase more fibre to the node (‘FTTN’) technology.

In October 2013, Cell C lodged a complaint with the Competition 
Commission of South Africa (‘CompCom’) against Vodacom (and 
MTN), in relation to alleged discriminatory pricing of on-net and off-net 
calls. Vodacom submitted its response in January 2014 however 
CompCom has decided to proceed with the formal investigation of Cell 
C’s complaint.

Egypt
In October 2013, the Administrative Court issued a ruling in the lawsuit 
for the case filed by Vodafone Egypt against Telecom Egypt and the 
national regulator (‘NTRA’) regarding the authority to set MTRs between 
mobile and fixed operators and we expect to receive the formal Court 
ruling later this year.

In December 2013, the Ministry of Communications published the final 
National Broadband Policy which sets out the Government’s national 
broadband policy objective of 100% broadband penetration by 2030. 
Amongst the measures being considered to achieve this objective is the 
establishment of a single national wholesale network. The Ministry 
of Communications has appointed a National Broadband Council 
(comprising of experts in the field) to advise on the implementation 
of the National Broadband Policy, including the desirability and business 
case of a single national wholesale network.

In January 2014, the Ministry of Communications commenced the 
consultation process on the National Integrated ICT Policy Green Paper 
(the ‘Green Paper’) to, amongst other things, define the allocation 
of 4G spectrum, the rural broadband coverage plans and the future 
organisational structure of the national regulatory authority (the ‘NRA’). 
After the consultation process on the Green Paper, the paper will mutate 
into a National Integrated Information Communications Technology 
Policy White Paper (the ‘White Paper’). The tentative timeline for the 
publication of the White Paper is August 2014.

In February 2014, the NRA published Call Termination Regulations 
(‘CTR’) determining the cost of terminating a call on a Mobile Network 
Operator (‘MNO’) to be ZAR 0.10. The target rate of ZAR 0.10, so the 
NRA decreed, would be reached over three years after a decline 
to ZAR 0.20 in year one followed by another decline to ZAR 0.15 in year 
two. Asymmetrical rates, as an additional regulatory remedy ranging 
between 120% and 300%, were also imposed in the same CTRs for 
the benefit of Cell C and Telkom Mobile (the ‘two smallest MNOs’). 
Vodacom and MTN (the ‘two largest mobile MNOs’) challenged the 
validity and legality of the NRA 2014 CTRs in the Johannesburg High 
Court, South Africa (the ‘High Court’) on the grounds that in setting the 
new MTRs, the NRA had acted arbitrarily and irrationally without any 
regard to the requirements of the Promotion of Administrative Justice 
Act (‘PAJA’) and the Electronic Communications Act (the ‘ECA’). 

On 31 March 2014, the High Court upheld Vodacom and MTN’s 
challenge and ruled that the NRA 2014 CTRs were invalid and unlawful. 
However, the High Court invoked its judicial discretion to suspend this 
order – in the public interest – for a period of six months. During this 
period, MTRs will decline from ZAR 0.40 to ZAR 0.20. Vodacom and 
MTN will pay an asymmetrical rate of ZAR 0.44 for their calls terminating 
on Cell C and Telkom Mobile’s networks. ICASA is required during this 
window period of six months to develop legally tenable CTRs.

In April 2014, the Minister of Communications and Information 
Technology announced the proposed framework of the unified 
telecoms licence, with the expectation that all matters would 
be finalised in June 2014. The Minister’s proposal, which is subject 
to negotiation, provides the opportunity for Telecom Egypt to purchase 
their own mobile licence whilst providing Vodafone Egypt with 
a number of options on purchasing virtual local loop unbundling 
(‘VLLU’), part ownership of an infrastructure licence and its own 
international gateway licence. A requirement of the current proposal 
is for Telecom Egypt to sell its 45% share in Vodafone Egypt within 
12 months of 30 June 2014.

New Zealand
In January 2014 , Vodafone New Zealand secured 2x15MHz of 700MHz 
spectrum for the reserve price of NZ$66 million. A second phase of the 
auction to determine the allocation of specific sub-bands to licensees 
is ongoing.

Safaricom: Kenya
Safaricom Limited is in the process of renewing its operating licence for 
ten years with effect from 1 July 2014. The renewed licence will include 
Safaricom Limited’s spectrum resources in 900MHz and 1800MHz. 
Safaricom also holds spectrum resources in the 2.1GHz band, under its 
3G licence.

Qatar
In December 2013, the Ministry of Information and Communications 
Technology (‘MICT’) released a national broadband plan to guide 
policy on the development of broadband. One objective of the plan, 
is for 98% of households to have access to 100 Mbps download 
and 50 Mbps upload speeds and a choice of at least two service 
providers. This includes an intention to consolidate the access network 
infrastructure of the incumbent Ooredoo and the Qatar National 
Broadband Network, both of which are deploying FTTP networks.

An Emiri Decree was issued in February 2014, establishing the MICT 
and the national regulator, the Communications Regulatory Authority 
(‘CRA’), as separate bodies. Formerly, the two entities were part of the 
secretariat of the Supreme Council of Information and Communication 
Technology (‘ictQATAR’).

During 2014, the Communications Regulatory Authority intends 
to grant Vodafone Qatar additional spectrum of 2x5MHz in the 
1800MHz band and 2x10MHz in the 800MHz band, to support 4G 
deployment subject to speed and coverage obligations.

Vodafone Group Plc 
Annual Report 2014

194

Regulation (continued)

Overview of spectrum licences 

800MHz 

900MHz 

1800MHz 

2.1GHz

2.6GHz

Quantity1

Expiry date

Quantity1

Expiry date

Quantity1

Expiry date

Quantity1

Expiry date

Quantity1

Expiry date

2x10

2025

2x12.4

 2016

2x5.4

 2016

Country by region
Europe region
Germany 

Italy 

UK
Spain
Netherlands
Ireland

Portugal 

Romania
Greece

2x10

 2029

2x10

2015

2x10
2x10
2x10
2x10

 2033
2030
2029
2030

2x10

2027

2x10

2029
n/a

2x17.4 See note4
2028
2030
2030

2x11
2x10
2x10

2x10
2x3 
2x10
2x15

20216
2015
2029 
2027

Czech Republic

2x10

 2029

2x10

2021

Hungary
Albania
Malta
Africa, Middle East and Asia Pacific
India10
Vodacom: South Africa
Turkey
Australia12

2x10 
(850MHz 
band)

n/a
n/a
n/a

n/a
n/a
n/a
2028

2x10
8.2
2x15

20229
2016
2026

2014–2024
2x11 See note11
2023
2x11
2028
2x8 

2x10+ 5 
2x5
2x15 + 5

2x15
2x5

2x15
2x15 + 5
2x20 + 5
2X15 + 5

 20153
2029
2x5.8 See note4
2030
2x20
2030
2x20
2x25
2015
 20305
2x15
20216
2x6 
2027
2x14
2029
2x30
2x15 + 5
20267 2x20 + 5
2x10
2x15
2016
2021
2x18
20298
2x4 
20229
2x15
2x9
2016
2026
2x25

2x15 + 5
2x15 + 5
2x20 + 5

2x20

2x20

 20202 2x20 + 25
 2025
 2021

2x15

See note4 2x20 + 25
2030 2x20 + 20 
2030
2x10
2022

 2025

2029

 2033
2030
2030
n/a

2016 2x20 + 25

2027

2020
2021

1x15

2029
n/a

2025

2x20

2029

2019
2025
2020

2014–2027
2x24 See note11
n/a
annual

2x30 

2030
2x15 + 5 See note11
2029
2x15 + 5
2016
2x25 + 5

Egypt
New Zealand

Safaricom: Kenya
Ghana
Qatar

2x15 
(700MHz 
band)

n/a
TBD

2x12.5
2x15.2

n/a
n/a
n/a

2x10
2x8
2x11

2020
2031

2024
2019
2028

2x10
2x25

2x10
2x10
2x20

2020
2x15
2021 2x25 + 10

2020
2021

2x15 + 5 

2024
2019
2028

2x10
2x15
2x15

2022
202313
2028

Ireland – The licence for 2x25MHz spectrum commences in 2015.

Italy – 2x5MHz (out of 2x20MHz) of 1800MHz spectrum will expire in 2029.

Notes:
1  Single (or unpaired) blocks of spectrum are used for asymmetric data (non-voice) use.
2  Germany – 2x5MHz (out of 2x15MHz) of 2.1GHz spectrum will expire in December 2025.
3 
4  UK – 900MHz, 1800MHz and 2.1GHz – indefinite licence with a five year notice of revocation.
5 
6  Portugal – 2x3MHz (out of 2x13MHz) of 900MHz must be released by December 2015 and 2x14MHz (out of 2x20MHz) of 1800MHz spectrum does not expire until March 2027. 
7  Greece – 2x15MHz (out of 2x25MHz) of the 1800MHz spectrum will expire in August 2016.
8  Czech Republic – The licence for 2x4MHz commences in 2014.
9  Hungary – 900MHz and 1800MHz – options to extend these licences.
10  India comprises 22 separate service area licences with a variety of expiry dates.
11  Vodacom’s South African spectrum licences are renewed annually. As part of the migration to a new licensing regime the national regulator has issued Vodacom a service licence and a network licence which will permit 
Vodacom to offer mobile and fixed services. The service and network licences have a 20 year duration and will expire in 2028. Vodacom also holds licences to provide 2G and/or 3G services in the Democratic Republic 
of Congo, Lesotho, Mozambique and Tanzania.

12  Australia – VHA has 2x5MHz in 850MHz rural; 2x25MHz in 1800MHz and 2x20MHz in 2.1GHz in Brisbane/Adelaide/Perth; 2x5MHz in 1800MHz and 2.1GHz in Canberra/Darwin/Hobart; 2x5MHz in 2.1GHz in rural.
13  Ghana – The national regulator has issued provisional licences with the intention of converting these to full licences once the national regulator board has been reconvened.

n/a
n/a
n/a

n/a
n/a
n/a
n/a

n/a
2028

n/a
n/a
n/a

Vodafone Group Plc 

Annual Report 2014

194

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

195

Mobile Termination Rates (‘MTRs’)
National regulators are required to take utmost account of the Commission’s existing recommendation on the regulation of fixed and mobile 
termination rates. This recommendation requires MTRs to be set using a long run incremental cost methodology. At March 2014, the MTRs effective 
for our subsidiaries within the EU, were as follows:

Country by region
Europe
Germany (€ cents)
Italy (€ cents) 
UK (GB £ pence)
Spain (€ cents) 
Netherlands (€ cents)
Ireland (€ cents)
Portugal (€ cents) 
Romania (€ cents)
Greece (€ cents)
Czech Republic (CZK)
Hungary (HUF)
Albania (ALL)
Malta (€ cents)
Africa, Middle East and Asia Pacific
India (rupees)
Vodacom: South Africa (ZAR)
Turkey (lira)
Australia (AUD cents)
Egypt (PTS/piastres)
New Zealand (NZD cents)
Safaricom: Kenya (shilling)
Ghana (peswas)
Qatar (dirhams)

20121

3.33 
5.30
3.02
3.16
2.70
4.04
2.77
4.05
4.95
1.08 
9.46
7.57
4.18

0.20
0.64
0.032
6.00
10.00
5.88
1.44
5.00
16.60

 20131

1.84 
1.50
1.50
2.89
2.40
2.60
1.27
3.07
1.27
0.41
7.06
6.10
2.07

0.20
0.49
0.0258
4.80
10.00
3.97
1.44
4.50
16.60

20141

1.79 
0.98
0.85
1.09
1.86
2.60
1.27
0.96
1.19
0.27
7.06
4.57
2.07

0.20
0.40
0.0258
3.60
10.00
3.72
1.15
4.00
16.60

1 April 20142

2.66
0.40

0.203

3.56

Notes: 
1  All MTRs are based on end of financial year values.
2  MTRs established from 1 April 2014 are included where a glide path or a final decision has been determined by the regulatory authority. 
3  Please see Vodacom on page 193.

Vodafone Group Plc 
Annual Report 2014

196

Principal risk factors and uncertainties

Identification and assessment of the Group’s key risks
The Board acknowledges it is responsible for determining the nature 
and extent of the significant risks it is willing to take in achieving its 
strategic objectives. A Group wide risk assessment exercise is formally 
conducted annually to help fulfil this responsibility.

Local market risk assessment
Risk coordinators in each local market facilitate the identification 
of the “top 10” risks and associated mitigating actions for their entity. 
With the oversight and approval of local executive teams and Audit 
Committees, these risks are assessed for their likelihood and impact 
after consideration is given to existing mitigating controls. 

An overall market view of the major risks is obtained by identifying 
similar risks that are then aggregated and categorised into the following 
risk categories: 

 a strategy;

 a reputational damage;

 a legal and regulatory compliance;

 a financial;

 a operational; and

 a malicious events.

Assess the current risk exposure for the Group
Using the market view of the major risks, an exercise is conducted with 
Group executives and functional leaders to determine the top Group 
risks and identify the current net risk exposure level for each risk. 

Compare the current risk exposure to the acceptable level 
of risk
The exposure from each of the Group’s top risks is then compared 
with the desired level of acceptable risk. The result of this assessment 
highlights the perceived “tolerance” for the exposure associated 
with a particular risk and indicates whether specific, additional action 
is required. 

Three “tolerance” categories are used: 

1.  We don’t believe that Vodafone should do more; 

2.  We believe that Vodafone should do more and has plans in place 

to reduce the net risk to an acceptable level; and 

3.  We are not sufficiently prepared and immediate action is necessary.

Confirmation of key risks and mitigations commensurate with 
Vodafone’s risk tolerances
The risk exposure assessment and comparison to the acceptable 
level of risk identifies the key risks and associated mitigations that are 
reviewed and approved by the Group Executive Committee, the Audit 
and Risk Committee and the Board.

Changes from prior year risk assessment
One new risk for 2014 has been added:

 a “The integration of newly acquired businesses does not provide 
the benefits anticipated at the time of acquisition”. The risk 
is that we do not deliver the revenue benefits and/or the cost 
synergies expected from recently acquired businesses and that, 
as a consequence of this, we subsequently need to write down the 
carrying value of the assets.

Revised existing risks
Two existing risks from prior year have been revised into a single 
combined risk:

 a “Our business could be adversely affected by a failure or significant 
interruption to our telecommunications networks or IT systems” 
and “Failure to deliver enterprise service offerings may adversely 
affect our business” have been combined into the former risk: “Our 
business could be adversely affected by a failure or significant 
interruption to our telecommunications networks or IT systems”.

The description of the risk has been revised to more specifically 
reflect the level of dependence enterprise customers have on our 
telecommunications infrastructure to provide their services and the 
resilience needed in our infrastructure to meet our committed service 
level agreements.

The Group’s key risks are outlined below:
1. Our business could be adversely affected by a failure 
or significant interruption to our telecommunications 
networks or IT systems.
Risk: We are dependent on the continued operation of our 
telecommunications networks. The importance of mobile and fixed 
communication in everyday life is increasing, especially during times 
of crisis. Individuals and organisations who rely on our networks and 
systems 24 hours per day, 365 days per year to provide their products 
and services, look to us to maintain service. Major failures in the network, 
our IT systems or a failure to maintain our infrastructure to the required 
levels of resilience (and associated service level agreement) may result 
in our services being interrupted, resulting in serious damage to our 
reputation, a consequential customer and revenue loss and the risk 
of financial penalties.

There is a risk that an attack by a malicious individual or group 
could be successful on our networks and impact the availability 
of critical systems. Our network is also susceptible to interruption due 
to a physical attack and theft of our network components as the value 
and market for network components increases (for example copper, 
batteries, generators and fuel). 

Assessment: This risk is possible in all markets in which we operate 
and has the potential for significant impact. Given the geographically 
dispersed nature of our networks, both mobile and fixed, the impacts 
of a wide spread and long lasting outage should be primarily restricted 
to the market involved. 

Mitigation: Specific back-up and resilience requirements are built into 
our networks. We monitor our ability to replace strategic equipment 
quickly in event of failure, and for high risk components, we maintain 
dedicated back-up equipment ready for use. Dedicated access network 
equipment is installed on trucks ready to be moved on site if required.

Our critical infrastructure has been enhanced to prevent unauthorised 
access and reduce the likelihood and impact of a successful attack. 
Network contingency plans are linked with our business continuity and 
disaster recovery plans which are in place to cover the residual risks 
that cannot be mitigated. A crisis management team and escalation 
processes are in place both nationally and internationally, and crisis 
simulations are conducted annually. 

We also manage the risk of malicious attacks on our infrastructure using 
our global security operations centre that provides 24/7 monitoring 
of our network in many countries. 

Vodafone Group Plc 

Annual Report 2014

196

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

197

2. We could suffer loss of consumer confidence and/or legal 
action due to a failure to protect our customer information. 
Risk: Our networks carry and store large volumes of confidential 
personal and business voice traffic and data. We host increasing 
quantities and types of customer data in both enterprise and consumer 
segments. We need to ensure our service environments are sufficiently 
secure to protect us from loss or corruption of customer information. 
Failure to adequately protect customer information could have 
a material adverse effect on our reputation and may lead to legal action 
against the Group. 

Assessment: This risk is possible in all markets in which we operate. 
The impacts of this risk have the potential to be major in mature 
markets, with robust data protection regulations and a higher 
proportion of customers paying their bills by automated bank transfer 
or credit card, than in some of the emerging markets who have a more 
cash based pre-pay customer population.

Mitigation: Both the hardware and software applications which hold 
or transmit confidential personal and business voice and data traffic 
include security features. Security related reviews are conducted 
according to our policies and security standards. Security governance 
and compliance is managed and monitored through software tools 
that are deployed to all local markets and selected partner markets. 
Our data centres are managed to international information security 
standards. Third party data security reviews are conducted jointly with 
our technology security and corporate security functions. 

3. Increased competition may reduce our market share 
and profitability.
Risk: We face intensifying competition; in particular competing with 
established competitors in mature markets and competing with new 
entrants in emerging markets, where all operators are looking to secure 
a share of the potential customer base. Competition could lead 
to a reduction in the rate at which we add new customers, a decrease 
in the size of our market share and a decline in our average revenue per 
customer, if customers choose to receive telecommunications services 
or other competing services from alternate providers. Competition can 
also lead to an increase in customer acquisitions and retention costs. 
The focus of competition in many of our markets has shifted from 
acquiring new customers to retaining existing customers, as the market 
for mobile telecommunications has become increasingly mature. 

Assessment: This is a major risk that is relevant to all markets. The source 
of the risk varies depending upon the maturity of each market 
as mentioned above.

Mitigation: We will continue to promote our differentiated propositions 
by focusing on our points of strength such as network quality, 
capacity and coverage, quality of customer service and the value 
of our products and services. We are enhancing distribution channels 
to get closer to customers and using targeted promotions where 
appropriate to attract and retain specific customers. We closely 
monitor and model competitor behaviour, network builds and product 
offerings to understand future intentions so that we are able to react 
in a timely manner. 

4. Regulatory decisions and changes in the regulatory 
environment could adversely affect our business.
Risk: We have ventures in both emerging and mature markets, spanning 
a broad geographical area including Europe, Africa, Middle East, and Asia 
Pacific. We need to comply with an extensive range of requirements 
that regulate and supervise the licensing, construction and operation 
of our telecommunications networks and services. Pressure on political 
and regulatory institutions both to deliver direct consumer benefit 
and protect consumers’ interests, particularly in recessionary periods, 
can lead to adverse impacts on our business. Financial pressures 
on smaller competitors can drive them to call for regulators to protect 
them. Increased financial pressures on governments may lead them 
to target foreign investors for further taxes or licence fees. 

Assessment: This risk is highly likely in emerging markets, where 
there is experience of regulation being used as a revenue gathering 
mechanism that has the potential for a significant impact in that market.

Mitigation: We monitor political developments in our existing and 
potential markets closely, identifying risks in our current and proposed 
commercial propositions. Regular reports are made to our Executive 
Committee on current political and regulatory risks. These risks are 
considered in our business planning process, including the importance 
of competitive commercial pricing and appropriate product strategies. 
Authoritative and timely intervention is made at both national and 
international level in respect of legislative, fiscal and regulatory 
proposals which we feel are not in the interests of the Group. We have 
regular dialogue with trade groups that represent network operators 
and other industry bodies to understand underlying political pressures. 

5. Our existing service offerings could become 
disadvantaged as compared to those offered by converged 
competitors or other technology providers (“over the top” – 
OTT competitors).
Risk: In a number of markets, we face competition from providers who 
have the ability to sell converged services (combinations of fixed line, 
broadband, public Wi-Fi, TV and mobile) on their existing infrastructure 
which we cannot either replicate or cannot provide at a similar price 
point. Additionally, the combination of services may allow competitors 
to subsidise the mobile component of their offering. This could lead 
to an erosion of our customer base and reduce the demand for our core 
mobile services and impact our future profitability. 

Advances in smartphone technology places more focus on applications, 
operating systems, and devices, rather than the underlying services 
provided by mobile operators. The development of applications 
which make use of the internet as a substitute for some of our more 
traditional services, such as messaging and voice, could erode 
revenue. Reduced demand for our core services of voice, messaging 
and data and the development of services by application developers, 
operating system providers, and handset suppliers (commonly referred 
to as “over the top” or OTT competition) could significantly impact our 
future profitability. 

Assessment: This risk is likely in mature markets where more 
competitors have the assets to offer converged offers and where, in high 
density population areas, alternative data services are commonly 
available and has the potential for a major impact on service revenues.

Mitigation: In some markets we are already providing fixed line 
telecommunication services (voice and broadband). In other existing 
markets we actively look for opportunities to provide services beyond 
mobile through acquisition, partnerships, or joint ventures. 

We have also developed strategies which strengthen our relationships 
with customers by accelerating the introduction of integrated voice, 
messaging and data price plans to avoid customers reducing their out 
of bundle usage through internet/Wi-Fi based substitution.

Vodafone Group Plc 
Annual Report 2014

198

Principal risk factors and uncertainties (continued)

6. Continuing weak economic conditions could impact one 
or more of our markets.
Risk: Economic conditions in many of the markets we operate, 
especially in Europe, continue to stagnate or show nominal levels 
of growth. These conditions combined with the impact of continuing 
austerity measures results in lower levels of disposable income and may 
result in significantly lower revenues as customers give up their mobile 
phones or move to cheaper tariffs. 

There is also a possibility of adverse economic conditions impacting 
currency exchange rates in countries where the Group has operations, 
leading to a reduction in our revenue and impairment of our financial 
and non-financial assets.

Assessment: This risk is evident across a number of our markets and 
in particular within our southern European markets where it may 
continue to have a significant impact.

Mitigation: We are closely monitoring international economic and 
currency situations. Executive Committee briefings have been provided 
with specific actions identified to reduce the impact of the risk. We have 
developed a detailed business continuity plan in the event of a country 
economic crisis leading to a banking system freeze and a need 
to transition to a “cash based” operating system for a number of months.

7. Our business may be impacted by actual or perceived health 
risks associated with the transmission of radio waves from 
mobile telephones, transmitters and associated equipment. 
Risk: Concerns have been expressed that electromagnetic signals 
emitted by mobile telephone handsets and base stations may pose 
health risks. Authorities including the World Health Organization (‘WHO’) 
agree there is no evidence that convinces experts that exposure to radio 
frequency fields from mobile devices and base stations operated within 
guideline limits has any adverse health effects. A change to this view 
could result in a range of impacts from a change to national legislation, 
to a major reduction in mobile phone usage or to major litigation.

Assessment: This is an unlikely risk; however, it would have 
a major impact on services consumed by our customers in all our 
markets – particularly in countries that have a very low tolerance for 
environmental and health related risks.

Mitigation: We have a global health and safety policy that includes 
standards for electromagnetic fields (‘EMF’) that are mandated in all 
our operating companies. We have a Group EMF Board that manages 
potential risks through cross sector initiatives and which oversees 
a coordinated global programme to respond to public concern, 
and develop appropriate advocacy related to possible precautionary 
legislation. We monitor scientific developments and engage with 
relevant bodies to support the delivery and transparent communication 
of the scientific research agenda set by the WHO.

8. The integration of newly acquired businesses do not provide 
the benefits anticipated at the time of acquisition.
Risk: In line with its strategy to be a scale data player, a strong 
player in Enterprise, a leader in emerging markets and a selective 
innovator in services; we have acquired, and will continue to acquire, 
new businesses. The price paid for these businesses is based upon their 
current cash flows, as well as the expected incremental cash flows that 
will be generated from increased revenues and lower costs that being 
part of the Vodafone Group will generate. There is a risk that we fail 
to deliver these expected benefits and synergies which could result 
in an impairment of the carrying value of the acquired business.

Assessment: This risk is possible in markets where major acquisitions 
have occurred (e.g. Cable & Wireless Worldwide in the UK and Kabel 
Deutschland in Germany) and has the potential to impact forecast 
profitability and cash flows.

Mitigation: We have experience of acquiring and integrating businesses 
into the Group and for all significant transactions we develop and 
implement a structured integration plan, led by a senior business 
leader. Integration plans are systematically implemented and executed 
to ensure that revenue benefits and cost synergies are delivered and 
that the acquired businesses are successfully integrated through 
the alignment of policies, processes and systems. The progress 
against acquisition business cases and the status of integration plans 
is monitored and reviewed as part of the Group’s governance and 
performance management procedures. 

9. We depend on a number of key suppliers to operate 
our business.
Risk: We depend on a limited number of suppliers for strategically 
important network and IT infrastructure and associated support 
services to operate and upgrade our networks and provide key 
services to our customers. Our operations could be adversely impacted 
by the failure of a key supplier who could no longer support our 
existing infrastructure; from a key supplier commercially exploiting 
their monopolistic/oligopolistic position in a product area following 
the corporate failures of, or the withdrawal from, a specific market 
by competitors; or from major suppliers significantly increasing prices 
on long term programmes where the cost or technical feasibility 
of switching supplier becomes a significant barrier.

Assessment: This risk is possible in all markets in which we operate. 
It is a common business strategy to consolidate major purchases 
of equipment and services amongst a select group of international 
suppliers in order to negotiate better commercial terms and level 
of service; so this risk has the potential to significantly impact operations 
or profitability. 

Mitigation: We regularly review the performance of key suppliers, both 
operationally and financially, across individual markets and from the 
Group perspective. Other processes are in place to regularly identify 
and manage “suppliers at risk”. Most supplier categories have business 
continuity plans in place in the event of single supplier failure.

Vodafone Group Plc 

Annual Report 2014

198

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

199

10. We may not satisfactorily resolve major tax disputes.
Risk: We operate in many jurisdictions around the world and from time 
to time have disputes on the amount of tax due. In particular, in spite 
of the positive India Supreme Court decision relating to an on-going 
tax case in India, the Indian Government has introduced retroactive 
tax legislation which would in effect overturn the Court’s decision 
and has raised challenges around the pricing of capital transactions. 
Such or similar types of action in other jurisdictions, including changes 
in local or international tax rules or new challenges by tax authorities, 
may expose us to significant additional tax liabilities which would affect 
the results of the business. 

Assessment: This is a risk that could occur in any market but is currently 
more relevant for emerging markets where the disputed tax payable 
and any related penalties could be significant.

Mitigation: We maintain constructive but robust engagement with 
the tax authorities and relevant government representatives, as well 
as active engagement with a wide range of international companies and 
business organisations with similar issues. Where appropriate we engage 
advisors and legal counsel to obtain opinions on tax legislation 
and principles.

11. Changes in assumptions underlying the carrying value 
of certain Group assets could result in impairment.
Risk: Due to the substantial carrying value of goodwill, revisions to the 
assumptions used in assessing its recoverability, including discount 
rates, estimated future cash flows or anticipated changes in operations, 
could lead to the impairment of certain Group assets. While impairment 
does not impact reported cash flows, it does result in a non-cash 
charge in the consolidated income statement and thus no assurance 
can be given that any future impairment would not affect our reported 
distributable reserves and therefore, our ability to make dividend 
distributions to our shareholders or repurchase our shares.

Assessment: This risk is relevant for the markets facing tough economic 
conditions and increasing competition; where an impairment may have 
a significant impact on reported earnings.

Mitigation: We review the carrying value of the Group’s property, plant 
and equipment, goodwill and other intangible assets at least annually, 
or more frequently where the circumstances require, to assess 
whether carrying values can be supported by the net present value 
of future cash flows derived from such assets. This review considers the 
continued appropriateness of the assumptions used in assessing for 
impairment, including an assessment of discount rates and long-term 
growth rates, future technological developments, and the timing 
and amount of future capital expenditure. Other factors which may 
affect revenue and profitability (for example intensifying competition, 
pricing pressures, regulatory changes and the timing for introducing 
new products or services) are also considered. Discount rates are 
in part derived from yields on government bonds, the level of which 
may change substantially period to period and which may be affected 
by political, economic and legal developments which are beyond our 
control. For further details see “Critical accounting judgements and key 
sources of estimation uncertainty” in note 1 “Basis of preparation” to the 
consolidated financial statements.

Currency related risks

The Group continues to face currency, operational and financial risks 
resulting from the challenging economic conditions particularly in the 
Eurozone. We continue to keep our policies and procedures under 
review to endeavour to minimise the Group’s economic exposure and 
to preserve our ability to operate in a range of potential conditions that 
may exist in the future.

Our ability to manage these risks needs to take appropriate account 
of our needs to deliver a high quality service to our customers, meet 
licence obligations and the significant capital investments we may 
have made and may need to continue to make in the markets 
most impacted.

While our share price is denominated in sterling, the majority of our 
financial results are generated in other currencies. As a result the 
Group’s operating profit is sensitive to either a relative strengthening 
or weakening of the major currencies in which we transact.

The “Operating results” section of the annual report on pages 40 to 45 
sets out a discussion and analysis of the relative contributions from each 
of our regions and the major geographical markets within each, to the 
Group’s service revenue and EBITDA performance. On a management 
basis our markets in Greece, Ireland, Italy, Portugal and Spain continue 
to be the most directly impacted by the current market conditions and 
in order of contribution represent 12% (Italy), 6% (Spain), 3% (Ireland 
and Greece combined) and 2% (Portugal) of the Group’s EBITDA for 
the year ended 31 March 2014. An average 3% decline in the sterling 
equivalent of these combined geographical markets due to currency 
revaluation would reduce the Group’s EBITDA by approximately 
£0.1 billion. Our foreign currency earnings were for the year ended 
31 March 2014, diversified through our 45% equity interest in Verizon 
Wireless (‘VZW’), which operates in the United States and generates its 
earnings in US dollars. Our interest in VZW, which was equity accounted 
to 2 September 2013, contributed 40% of the Group’s adjusted 
operating profit for the year ended 31 March 2014. Our interest 
in VZW was disposed of on 21 February 2014.

We employ a number of mechanisms to manage elements 
of exchange rate risk at a transaction, translation and economic 
level. At the transaction level our policies require foreign exchange 
risks on transactions denominated in other currencies above certain 
de minimis levels to be hedged. Further, since the Company’s sterling 
share price represents the value of its future multi-currency cash 
flows, principally in euro and to a lesser extent sterling, the Indian 
rupee and South African rand following the disposal of our interest 
in VZW, we aim to align the currency of our debt and interest charges 
in proportion to our expected future principal multi-currency cash flows, 
thereby providing an economic hedge in terms of reduced volatility 
in the sterling equivalent value of the Group and a partial hedge 
against income statement translation exposure, as interest costs will 
be denominated in foreign currencies.

In the event of a country’s exit from the Eurozone, this may necessitate 
changes in one or more of our entities’ functional currency and 
potentially higher volatility of those entities’ trading results when 
translated into sterling, potentially adding further currency risk.

A summary of this sensitivity of our operating results and our 
foreign exchange risk management policies is set out within note 
23 “Capital and financial risk management” to the consolidated 
financial statements.

Vodafone Group Plc 
Annual Report 2014

200

Principal risk factors and uncertainties (continued)

Going concern
The Group believes it adequately manages or mitigates its solvency and 
liquidity risks through two primary processes, described below.

Business planning process and performance management
The Group’s forecasting and planning cycle consists of three in year 
forecasts, a budget and a long range plan. These cycles all consist 
of a bottom up process whereby the Group’s operating companies 
submit income statement, cash flow and net debt projections. These are 
then consolidated and the results assessed by Group management and 
the Board.

Each forecast is compared with prior forecasts and actual results 
so as to identify variances and understand the drivers of the changes 
and their future impact so as to allow management to take action where 
appropriate. Additional analysis is undertaken to review and sense check 
the key assumptions underpinning the forecasts as well as stress-testing 
the results through sensitivity analysis.

Cash flow and liquidity reviews
The business planning process provides outputs for detailed cash flow 
and liquidity reviews, to ensure that the Group maintains adequate 
liquidity throughout the forecast periods. The prime output is a two year 
liquidity forecast which is prepared and updated on a daily basis which 
highlights the extent of the Group’s liquidity based on controlled cash 
flows and the headroom under the Group’s undrawn revolving credit 
facility (‘RCF’).

The key inputs into this forecast are:

 a free cash flow forecasts, with the first three months inputs being 

sourced directly from the operating companies (analysed on a daily 
basis), with information beyond this taken from the latest forecast/
budget cycle;

 a bond and other debt maturities; and

 a expectations for shareholder returns, spectrum auctions and 

M&A activity.

The liquidity forecast shows two scenarios assuming either maturing 
commercial paper is refinanced or no new commercial paper issuance. 
The liquidity forecast is reviewed by the Group CFO and included in each 
of his reports to the Board.

In addition, the Group continues to manage its foreign exchange and 
interest rate risks within the framework of policies and guidelines 
authorised and reviewed by the Board, with oversight provided by the 
Treasury Risk Committee.

Risk of change in carrying amount of assets and liabilities
The main potential short-term financial statement impact of the current 
economic uncertainties is the potential impairment of non-financial and 
financial assets.

We have significant amounts of goodwill, other intangible assets and 
plant, property and equipment allocated to, or held by, companies 
operating in the Eurozone.

We have performed impairment testing for each country in Europe 
as at 31 March 2014 and identified aggregate impairment charges 
of £6.6 billion in relation to Vodafone Germany, Spain, Portugal, Czech 
Republic and Romania. See note 4 “Impairment losses” to the consolidated 
financial statements for further detail on this exercise, together with the 
sensitivity of the results to reasonably possible adverse assumptions.

Our operating companies in Italy, Ireland, Greece, Portugal and Spain have 
billed and unbilled trade receivables totalling £2.1 billion. IFRS contains 
specific requirements for impairment assessments of financial assets. 
We have a range of credit exposures and provisions for doubtful debts that 
are generally made by reference to consistently applied methodologies 
overlaid with judgements determined on a case-by-case basis reflecting 
the specific facts and circumstances of the receivable. See note 23 “Capital 
and financial risk management” to the consolidated financial statements 
for detailed disclosures on provisions against loans and receivables as well 
as disclosures about any loans and receivables that are past due at the end 
of the period, concentrations of risk and credit risk more generally.

Additional risk
The significant areas of additional risk for the Group are investment risk, 
particularly in relation to the management of the counterparties holding 
our cash and liquid investments; trading risks primarily in relation 
to procurement and related contractual matters; and business 
continuity risks focused on cash management in the event of disruption 
to banking systems.

Financial/investment risk: We remain focused on counterparty risk 
management and in particular the protection and availability of cash 
deposits and investments. We carefully manage counterparty limits 
with financial institutions holding the Group’s liquid investments and 
maintain a significant proportion of liquid investments in sterling and 
US dollar denominated holdings. Our policies require cash sweep 
arrangements, to ensure no operating company has more than 
€5 million on deposit on any one day. Further, we have had collateral 
support agreements in place for a number of years, with a significant 
number of counterparties, to pass collateral to the Group under certain 
circumstances. We have a net £1,055 million of collateral assets in our 
statement of financial position at 31 March 2014. For further details 
see note 13 “Other investments” and note 23 “Capital and financial risk 
management” to the consolidated financial statements.

Trading risks: We continue to monitor and assess the structure of certain 
procurement contracts to place the Group in a better position in the 
event of the exit of a country from the Eurozone.

Business continuity risks: Key business continuity priorities are focused 
on planning to facilitate migration to a more cash-based business model 
in the event banking systems are frozen, developing dual currency 
capability in contract customer billing systems or ensuring the ability 
to move these contract customers to prepaid methods of billing, 
and the consequential impacts to tariff structures. We also have in place 
contingency plans with key suppliers that would assist us to continue 
to support our network infrastructure, retail operations and employees.

We continue to maintain appropriate levels of cash and short-term 
investments in many currencies, with a carefully controlled group 
of counterparties, to minimise the risks to the ongoing access to that 
liquidity and therefore our ability to settle debts as they become due. 
For further details see “Capital and financial risk management” in note 
23 to the consolidated financial statements.

Vodafone Group Plc 

Annual Report 2014

200

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

201

Non-GAAP information

In the discussion of our reported financial position, operating results and cash flows, information is presented to provide readers with additional 
financial information that is regularly reviewed by management. However, this additional information presented is not uniformly defined by all 
companies including those in the Group’s industry. Accordingly, it may not be comparable with similarly titled measures and disclosures by other 
companies. Additionally, certain information presented is derived from amounts calculated in accordance with IFRS but is not itself an expressly 
permitted GAAP measure. Such non-GAAP measures should not be viewed in isolation or as an alternative to the equivalent GAAP measure.

Management basis
The discussion of our operating results and cash flows in the strategic report is shown on a management basis, consistent with how the business 
is managed, operated and reviewed by management, and includes the results of the Group’s joint ventures, Vodafone Italy, Vodafone Hutchison 
Australia, Vodafone Fiji and Indus Towers, on a proportionate basis. This differs to the “Consolidated financial statements” on pages 96 to 170 which 
are presented on a statutory basis, and includes the results of the Group’s joint ventures using the equity accounting basis.

We believe that the management basis metrics, which are not intended to be a substitute for, or superior to, our reported metrics, provide useful 
and necessary information to investors and other interested parties as they are used internally for performance analysis and resource allocation 
purposes of the operations where we have control or joint control. A reconciliation of the key operating metrics on a management basis to the 
statutory results are summarised below and provided in detail in note 2 “Segmental analysis” to the consolidated financial statements.

Revenue
EBITDA
Depreciation and amortisation
Share of results in associates and joint ventures
Adjusted operating profit
Impairment loss
Restructuring costs
Amortisation of acquired customer base and 
brand intangible assets
Other income and expense
Operating loss
Non-operating income and expense
Investment income and financing costs
Income tax credit/(expense)
Profit for the financial year from discontinued 
activities
Profit for the financial year

Management 
basis
£m 
43,616
12,831
(8,181)
3,224
7,874

Presentation 
adjustments 
£m 
(5,270)
(1,747)
1,083
269
(395)

Discontinued 
operations 
£m 
–
–
–
(3,169)
(3,169)

2014   
Statutory 
basis  
£m  
38,346
11,084
(7,098)
324
4,310
(6,600)
(355)

(551)
(717)
(3,913)
(149)
(1,208)
16,582

48,108
59,420

Management 
basis
£m 
44,445
13,566
(7,543)
6,554
12,577

Presentation 
adjustments 
£m 
(6,404)
(2,100)
1,041
572
(487)

Discontinued 
operations 
£m 
–
–
–
(6,500)
(6,500)

Restated 2013 

Statutory 
basis
£m
38,041
11,466
(6,502)
626
5,590
(7,700)
(311)

(249)
468
(2,202)
10
(1,291)
(476)

4,616
657

EBITDA
EBITDA is operating profit excluding share in results of associates, depreciation and amortisation, gains/losses on the disposal of fixed assets, 
impairment losses, restructuring costs, other operating income and expense and significant items that are not considered by management 
to be reflective of the underlying performance of the Group. We use EBITDA, in conjunction with other GAAP and non-GAAP financial measures 
such as adjusted operating profit, operating profit and net profit, to assess our operating performance. We believe that EBITDA is an operating 
performance measure, not a liquidity measure, as it includes non-cash changes in working capital and is reviewed by the Chief Executive to assess 
internal performance in conjunction with EBITDA margin, which is an alternative sales margin figure. We believe it is both useful and necessary 
to report EBITDA as a performance measure as it enhances the comparability of profit across segments.

Because EBITDA does not take into account certain items that affect operations and performance, EBITDA has inherent limitations as a performance 
measure. To compensate for these limitations, we analyse EBITDA in conjunction with other GAAP and non-GAAP operating performance measures. 
EBITDA should not be considered in isolation or as a substitute for a GAAP measure of operating performance. A reconciliation of EBITDA to the 
closest equivalent GAAP measure, operating profit, is provided in above and in note 2 “Segmental analysis” to the consolidated financial statements.

Group adjusted operating profit and adjusted earnings per share
Group adjusted operating profit excludes non-operating income of associates, impairment losses, restructuring costs, amortisation of customer 
bases and brand intangible assets, other operating income and expense and other significant one-off items. Adjusted earnings per share also 
excludes certain foreign exchange rate differences, together with related tax effects. We believe that it is both useful and necessary to report these 
measures for the following reasons: 

 a these measures are used for internal performance reporting; 

 a these measures are used in setting director and management remuneration; and

 a they are useful in connection with discussion with the investment analyst community and debt rating agencies.

A reconciliation of adjusted operating profit to the respective closest equivalent GAAP measure, operating profit, is provided above and in note 2 
“Segmental analysis” to the consolidated financial statements. A reconciliation of adjusted earnings per share to basic earnings per share, is provided 
in the “Operating Review” on page 45. 

 
 
 
 
 
 
 
Vodafone Group Plc 
Annual Report 2014

202

Non-GAAP information (continued)

Cash flow measures
In presenting and discussing our reported results, free cash flow and operating free cash flow are calculated and presented even though these 
measures are not recognised within IFRS. We believe that it is both useful and necessary to communicate free cash flow to investors and other 
interested parties, for the following reasons: 

 a free cash flow allows us and external parties to evaluate our liquidity and the cash generated by our operations. Free cash flow does not include 
payments for licences and spectrum included within intangible assets, items determined independently of the ongoing business, such as the 
level of dividends, and items which are deemed discretionary, such as cash flows relating to acquisitions and disposals or financing activities. 
In addition, it does not necessarily reflect the amounts which we have an obligation to incur. However, it does reflect the cash available for 
such discretionary activities, to strengthen the consolidated statement of financial position or to provide returns to shareholders in the form 
of dividends or share purchases;

 a free cash flow facilitates comparability of results with other companies although our measure of free cash flow may not be directly comparable 

to similarly titled measures used by other companies;

 a these measures are used by management for planning, reporting and incentive purposes; and

 a these measures are useful in connection with discussion with the investment analyst community and debt rating agencies.

A reconciliation of cash generated by operations, the closest equivalent GAAP measure, to operating free cash flow and free cash flow, 
is provided below.

Cash generated by operations
Capital expenditure
Working capital movement in respect of capital expenditure
Disposal of property, plant and equipment
Operating free cash flow
Taxation
Dividends received from associates
Dividends paid to non-controlling shareholders in 
subsidiaries
Interest received and paid
Free cash flow

Management 
basis
£m 
13,462
(7,102)
411
106
6,877
(3,547)
2,810

(264)
(1,471)
4,405

Presentation 
adjustments 
£m 
(1,315)
789
45
(27)
(508)
98
32

–
156
(222)

2014   
Statutory 
basis  
£m  
12,147
(6,313)
456
79
6,369
(3,449)
2,842

(264)
(1,315)
4,183

Management 
basis
£m 
13,727
(6,266)
71
153
7,685
(2,933)
2,420

(379)
(1,185)
5,608

Presentation 
adjustments 
£m 
(2,234)
974
3
(48)
(1,305)
363
712

–
127
(103)

Restated 2013 

Statutory 
basis
£m
11,493
(5,292)
74
105
6,380
(2,570)
3,132

(379)
(1,058)
5,505

Other
Certain of the statements within the section titled “Chief Executive’s review” on pages 12 and 13 contain forward-looking non-GAAP financial 
information for which at this time there is no comparable GAAP measure and which at this time cannot be quantitatively reconciled to comparable 
GAAP financial information. Certain of the statements within the section titled “Guidance” on pages 13 and 39 contain forward-looking non-GAAP 
financial information which at this time cannot be quantitatively reconciled to comparable GAAP financial information.

Organic growth
All amounts in this document marked with an “*” represent organic growth which presents performance on a comparable basis, both in terms 
of merger and acquisition activity and foreign exchange rates. We believe that “organic growth”, which is not intended to be a substitute for 
or superior to reported growth, provides useful and necessary information to investors and other interested parties for the following reasons: 

 a it provides additional information on underlying growth of the business without the effect of certain factors unrelated to the operating 

performance of the business;

 a it is used for internal performance analysis; and

 a it facilitates comparability of underlying growth with other companies, although the term “organic” is not a defined term under IFRS and may not, 

therefore, be comparable with similarly titled measures reported by other companies.

Reconciliation of organic growth to reported growth is shown where used, or in the table below:

31 March 2014
Group
Revenue
Service revenue
Other revenue
EBITDA
Adjusted operating profit

 Organic
 change
 %

(3.5)
(4.3)
4.9 
(7.4)
(9.4)

Management basis1

Other
activity2
pps

 Foreign 
exchange
pps

Reported
change
%

Presentation
adjustments
pps

3.7 
3.8 
2.7 
3.8 
(27.2)

(2.1)
(1.9)
(4.1)
(1.8)
(0.8)

(1.9)
(2.4)
3.5 
(5.4)
(37.4)

2.7 
2.9 
0.2 
2.1 
14.5 

Statutory 
basis1
Reported
change
%

0.8 
0.5 
3.7 
(3.3)
(22.9)

 
 
 
 
 
 
 
Vodafone Group Plc 

Annual Report 2014

202

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

203

Europe
Revenue
Service revenue
Other revenue
Europe – mobile in-bundle revenue
Europe – enterprise revenue
Germany – service revenue
Germany – mobile in-bundle revenue
Germany – mobile out-of-bundle revenue
Italy – service revenue
Italy – mobile in-bundle revenue
Italy – fixed line revenue
Italy – operating expenses
UK – service revenue
UK – mobile in-bundle revenue
UK – mobile out-of-bundle revenue
Spain – service revenue
Spain – mobile in-bundle revenue
Spain – fixed line revenue
Spain – operating expenses
Netherlands – service revenue
Netherlands – mobile in-bundle revenue
Portugal – service revenue
Greece – service revenue
Other Europe – service revenue growth
EBITDA
Germany – EBITDA
Germany – percentage point change in EBITDA margin
Italy – EBITDA
Italy – percentage point change in EBITDA margin
UK – EBITDA
UK – percentage point change in EBITDA margin
Spain – EBITDA
Spain – percentage point change in EBITDA margin
Other Europe – EBITDA growth
Other Europe – percentage point change in EBITDA margin
Adjusted operating profit
Germany – adjusted operating profit
Italy – adjusted operating profit
UK – adjusted operating profit
Spain – adjusted operating profit
Other Europe – adjusted operating profit growth
AMAP
Revenue
Service revenue
Other revenue
India – service revenue
Vodacom – service revenue
South Africa – service revenue
South Africa – data revenue
South Africa – mobile in-bundle revenue
Vodacom’s international operations – service revenue
Turkey – service revenue
Turkey – mobile in-bundle revenue
Egypt – service revenue
Ghana – service revenue
Australia – service revenue
Other AMAP – service revenue

Management basis1

Other
activity2
pps

 Foreign 
exchange
pps

Reported
change
%

Presentation
adjustments
pps

Statutory 
basis1
Reported
change
%

4.7 
4.6 
4.4 
0.4
14.2
9.0 
–
0.3 
2.2 
4.0 
3.1 
(2.7)
31.9 
–
–
(0.7)
–
–
–
(0.6)
–
(0.6)
(0.8)
(17.5)
5.6 
10.2 
0.8 
2.2 
–
26.9 
(0.4)
(1.8)
(0.4)
(6.2)
3.6 
1.3 
(1.1) 
1.1 
11.0 
(2.5)
4.8 

0.7 
0.7 
0.6 
–
(2.8)
–
–
–
–
(0.5)
–
–
(0.2)
–
4.0 

2.5 
2.5 
2.5 
2.6
2.8
3.6 
3.5 
2.9 
3.1 
3.8 
3.6 
(3.5)
–
–
–
3.1 
3.4 
3.4 
(3.3)
3.4 
3.5 
3.3 
3.2 
1.8 
2.5 
3.3 
0.1 
2.8 
0.1 
0.1 
–
2.8 
0.1 
2.1 
0.1 
2.3 
2.6 
2.4 
–
1.9 
2.4 

(12.0)
(11.5)
(16.1)
(11.7)
(13.7)
(16.2)
(20.3)
(17.9)
(3.8)
(11.6)
(14.1)
(11.2)
(17.3)
(9.1)
(9.4)

(2.1)
(2.0)
(3.9)
6.1
8.5
6.4 
6.2 
(19.4)
(11.8)
23.0 
3.5 
0.9 
27.5 
0.6 
(7.2)
(11.0)
3.0 
3.2 
6.1 
(2.8)
6.9 
(5.7)
(11.7)
(22.8)
(10.2)
(4.7)
(3.4)
(19.9)
(4.7)
17.2 
(1.4)
(22.9)
(3.7)
(18.1)
1.6 
(35.6)
(34.5)
(38.1)
(38.3)
(57.0)
(23.0)

(2.9)
(4.7)
11.9 
1.3 
(12.4)
(15.9)
3.2 
(8.2)
15.1 
(4.2)
10.9 
(8.6)
1.8 
(18.1)
(2.6)

3.5 
4.0 
(1.8)
(0.1)
4.4
–
–
–
11.8 
(23.0)
(3.5)
(0.9)
–
–
–
–
–
–
–
–
–
–
–
–
5.2 
–
–
19.9 
39.5 
–
–
–
–
(0.1)
–
(2.1) 
–
(11.7) 
–
–
–

1.1 
1.2 
4.9 
–
–
–
–
–
–
–
–
–
–
18.1 
4.0 

1.4 
2.0 
(5.7)
6.0
12.9
6.4 
6.2 
(19.4)
–
–
–
–
27.5 
0.6 
(7.2)
(11.0)
3.0 
3.2 
6.1 
(2.8)
6.9 
(5.7)
(11.7)
(22.8)
(5.0)
(4.7)
(3.4)
–
34.8 
17.2 
(1.4)
(22.9)
(3.7)
(18.2)
1.6 
(37.7)
(34.5)
(49.8)
(38.3)
(57.0)
(23.0)

(1.8)
(3.5)
16.8 
1.3 
(12.4)
(15.9)
3.2 
(8.2)
15.1 
(4.2)
10.9 
(8.6)
1.8 
–
1.4 

 Organic
 change
 %

(9.3)
(9.1)
(10.8)
3.1
(8.5)
(6.2)
2.7 
(22.6)
(17.1)
15.2 
(3.2)
7.1 
(4.4)
0.6 
(7.2)
(13.4)
(0.4)
(0.2)
9.4 
(5.6)
3.4 
(8.4)
(14.1)
(7.1)
(18.3)
(18.2)
(4.3)
(24.9)
(4.8)
(9.8)
(1.0)
(23.9)
(3.4)
(14.0)
(2.1)
(39.2)
(36.0)
(41.6)
(49.3)
(56.4)
(30.2)

8.4 
6.1 
27.4 
13.0 
4.1 
0.3 
23.5 
9.7 
18.9 
7.9 
25.0 
2.6 
19.3 
(9.0)
2.8 

Vodafone Group Plc 
Annual Report 2014

204

Non-GAAP information (continued)

EBITDA
India – EBITDA
India – percentage point change in EBITDA margin
Vodacom – EBITDA
Vodacom – percentage point change in EBITDA margin
Other AMAP – EBITDA
Other AMAP – percentage point change in EBITDA margin
Australia – percentage point change in EBITDA margin
Adjusted operating profit
India – adjusted operating profit
Vodacom – adjusted operating profit
Other AMAP – adjusted operating profit

31 March 2013
Group
Revenue
Service revenue
Other revenue
EBITDA
Adjusted operating profit
Europe
Revenue
Service revenue
Other revenue
Germany – service revenue
Germany – mobile service revenue
Germany – data revenue
Germany – enterprise revenue
Italy – service revenue
Italy – data revenue
Italy – fixed line revenue
UK – service revenue
UK – data revenue
Spain – service revenue
Spain – data revenue
Spain – fixed line revenue
Netherlands – service revenue
Greece – service revenue
Portugal – service revenue
Other Europe – service revenue growth
EBITDA
Germany – EBITDA
Germany – percentage point change in EBITDA margin
Italy – EBITDA
Italy – percentage point change in EBITDA margin
UK – EBITDA
UK – percentage point change in EBITDA margin
Spain – EBITDA
Spain – percentage point change in EBITDA margin
Other Europe – EBITDA
Other Europe – percentage point change in EBITDA margin
Adjusted operating profit
Germany – adjusted operating profit
Italy – adjusted operating profit
UK – adjusted operating profit
Spain – adjusted operating profit
Other Europe – adjusted operating profit

Management basis1

Other
activity2
pps
1.0 
–
(0.1)
0.2 
0.8 
3.2 
(0.2)
–
(0.2)
–
0.3 
(2.6)

2.8 
2.6 
5.3 
0.6 
(1.5)

4.4 
4.5 
2.4 
(0.1)
(0.2)
–
–
(0.1)
–
–
(0.3)
–
(0.2)
–
–
(0.2)
(0.4)
(0.2)
22.4 
1.8 
0.2 
0.1 
–
–
0.4 
–
(0.5)
(0.1)
8.1 
(3.6)
(1.1)
0.3 
–
0.9 
(1.0)
(6.1)

 Foreign 
exchange
pps
(13.9)
(13.7)
(0.1)
(16.1)
(0.4)
(10.7)
–
(0.2)
(17.9)
(23.1)
(17.0)
(13.9)

Reported
change
%
3.3 
12.7 
3.1 
(9.3)
0.1 
11.8 
2.9 
14.6 
10.5 
60.2 
(7.8)
50.0 

Presentation
adjustments
pps
(4.5)
(5.1)
(1.3)
–
–
(8.3)
(3.2)
(14.6)
2.4 
46.1 
–
17.2 

(5.6)
(5.6)
(6.3)
(5.8)
(3.5)

(4.6)
(4.6)
(4.3)
(5.5)
(5.5)
(6.0)
(5.6)
(4.9)
(5.7)
(5.1)
–
–
(5.0)
(6.1)
(5.0)
(5.4)
(5.0)
(5.2)
(6.9)
(4.7)
(5.2)
–
(4.7)
–
(0.1)
–
(5.3)
0.0 
(6.3)
(0.1)
(4.5)
(5.0)
(4.2)
–
(5.0)
(5.7)

(4.2)
(4.9)
3.0 
(7.1)
4.5

(5.7)
(5.9)
(3.2)
(5.1)
(4.4)
7.6 
(2.6)
(17.8)
(1.3)
(11.9)
(4.3)
4.2 
(16.7)
10.4 
(7.9)
(8.3)
(18.8)
(13.6)
10.3 
(11.0)
(6.7)
(0.9)
(24.0)
(4.3)
(6.5)
(0.5)
(15.6)
0.8 
(1.9)
(3.6)
(21.4)
(10.2)
(32.7)
(25.4)
(27.8)
(13.8)

2.2 
2.8 
(4.1)
4.8 
2.1 

2.3 
2.8 
(3.0)
–
–
–
–
17.8 
1.3 
11.9 
–
–
–
–
–
–
–
–
–
4.3 
–
–
24.0 
4.2 
–
–
–
–
–
–
1.6 
–
(0.2)
–
–
0.1 

Statutory 
basis1
Reported
change
%
(1.2)
7.6 
1.8 
(9.3)
0.1 
3.5 
(0.3)
–
12.9 
106.3 
(7.8)
67.2 

(2.0)
(2.1)
(1.1)
(2.3)
6.6 

(3.4)
(3.1)
(6.2)
(5.1)
(4.4)
7.6 
(2.6)
–
–
–
(4.3)
4.2 
(16.7)
10.4 
(7.9)
(8.3)
(18.8)
(13.6)
10.3 
(6.7)
(6.7)
(0.9)
–
(0.1)
(6.5)
(0.5)
(15.6)
0.8 
(1.9)
(3.6)
(19.8)
(10.2)
(32.9)
(25.4)
(27.8)
(13.7)

 Organic
 change
 %
16.2 
26.4 
3.3 
6.6 
(0.3)
19.3 
3.1 
14.8 
28.6 
83.3 
8.9 
66.5 

(1.4)
(1.9)
4.0 
(1.9)
9.5 

(5.5)
(5.8)
(1.3)
0.5 
1.3 
13.6 
3.0 
(12.8)
4.4 
(6.8)
(4.0)
4.2 
(11.5)
16.5 
(2.9)
(2.7)
(13.4)
(8.2)
(5.2)
(8.1)
(1.7)
(1.0)
(19.3)
(4.3)
(6.8)
(0.5)
(9.8)
0.9 
(3.7)
0.1 
(15.8)
(5.5)
(28.5)
(26.3)
(21.8)
(2.0)

Vodafone Group Plc 

Annual Report 2014

204

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

205

AMAP
Revenue
Service revenue
Other revenue
India – service revenue
India – data revenue
Vodacom – service revenue
South Africa – service revenue
South Africa – data revenue
Vodacom’s international operations – service revenue
Turkey – service revenue
Egypt – service revenue
Egypt – data revenue
Egypt – fixed line revenue
Ghana – service revenue
Qatar – service revenue
Other AMAP – service revenue
EBITDA
India – EBITDA
India – percentage point change in EBITDA margin
Vodacom – EBITDA
Vodacom – percentage point change in EBITDA margin
Other AMAP – EBITDA
Other AMAP – percentage point change in EBITDA margin
Adjusted operating profit
India – adjusted operating profit
Vodacom – adjusted operating profit
Other AMAP – adjusted operating profit
Verizon Wireless (‘VZW’)
Revenue
Service revenue
EBITDA
Group’s share of result of VZW

31 March 2012
Group
Revenue
Service revenue
Other revenue
EBITDA
Adjusted operating profit
Europe
Revenue
Service revenue
Other revenue
EBITDA
Adjusted operating profit
AMAP
Revenue
Service revenue
Other revenue
EBITDA
Adjusted operating profit

Management basis1

Other
activity2
pps

 Foreign 
exchange
pps

Reported
change
%

Presentation
adjustments
pps

0.7 
(0.3)
10.3 
(0.1)
–
(3.2)
–
–
–
(1.8)
–
–
–
–
–
2.1 
(0.1)
(0.1)
(1.0)
(0.1)
1.0 
(0.1)
(0.4)
(2.3)
(3.4)
0.2 
(9.5)

–
–
0.1 
–

(0.3)
(0.4)
0.9
(0.3)
(4.1)

0.1 
–
1.8
–
(0.1)

(0.1)
(0.2)
–
(0.3)
(0.9)

(7.7)
(7.5)
(9.7)
(12.2)
(13.5)
(9.8)
(11.7)
(13.8)
(1.2)
(3.1)
(3.0)
(4.2)
(2.9)
(19.2)
1.7 
(2.0)
(9.0)
(13.4)
0.1 
(12.2)
(0.5)
(1.4)
0.1 
(10.3)
(19.4)
(13.3)
2.1 

1.0 
1.1 
1.2 
1.4 

(0.7)
(0.7)
(1.3)
(0.4)
(0.7)

1.3 
1.2 
1.0 
1.4 
1.5 

(5.5)
(5.5)
(4.8)
(5.5)
(5.2)

(1.0)
(2.3)
10.9 
(1.1)
6.3 
(9.9)
(12.0)
2.3 
22.2 
12.4 
0.7 
25.4 
26.1 
5.3 
31.5 
3.9 
3.2 
10.5 
2.4 
(2.2)
2.0 
4.7 
0.2 
7.7 
268.3 
(0.4)
(5.3)

8.8 
9.2 
14.9 
31.2 

1.2 
0.3 
11.9 
(0.7)
(3.7)

0.2 
(0.9)
16.4 
(3.4)
(8.0)

4.7 
3.9 
12.7 
4.9 
4.8 

0.3 
1.1 
(5.3)
–
–
–
–
–
–
–
–
–
–
–
–
5.7 
1.1 
2.6 
1.1 
–
–
3.2 
(0.5)
(0.6)
1,806.7 
–
(11.1)

(8.8)
(9.2)
(14.9)
–

0.8 
0.8 
1.2 
1.9 
0.4 

0.3 
0.2 
0.5 
0.4 
(0.9)

0.7 
0.6 
4.0 
2.8 
5.3

Statutory 
basis1
Reported
change
%

(0.7)
(1.2)
5.6 
(1.1)
6.3 
(9.9)
(12.0)
2.3 
22.2 
12.4 
0.7 
25.4 
26.1 
5.3 
31.5 
9.6 
4.3 
13.1 
3.5 
(2.2)
2.0 
7.9 
(0.3)
7.1 
2,075.0 
(0.4)
(16.4)

–
–
–
31.2 

2.0 
1.1 
13.1 
1.2 
(3.3)

0.5 
(0.7)
16.9 
(3.0)
(8.9)

5.4 
4.5 
16.7 
7.7 
10.1 

 Organic
 change
 %

6.0 
5.5 
10.3 
11.2 
19.8 
3.1 
(0.3)
16.1 
23.4 
17.3 
3.7 
29.6 
29.0 
24.5 
29.8 
3.8 
12.3 
24.0 
3.3 
10.1 
1.5 
6.2 
0.5 
20.3 
291.1 
12.7 
2.1 

7.8 
8.1 
13.6 
29.8 

2.2 
1.4 
12.3
–
1.1 

(1.2)
(2.1)
13.6 
(4.8)
(9.4)

10.3 
9.6 
17.5 
10.7 
10.9 

Notes:
1  Management basis includes the results of the Group’s joint ventures, Vodafone Italy, Vodafone Hutchison Australia, Vodafone Fiji and Indus Towers, on a proportionate basis. The statutory basis includes the results of these 

2 

joint ventures, using the equity accounting basis rather than on a proportionate consolidation basis.
“Other activity” includes the impact of M&A activity, the revision to intra-group roaming charges from 1 October 2011, and the impact of Indus Towers revising its accounting for energy cost recharges. Refer to “Organic 
growth” on page 202 for further detail.

Vodafone Group Plc 
Annual Report 2014

206

Form 20-F cross reference guide

The information in this document that is referenced in the following table is included in our annual report on Form 20-F for 2014 filed with the SEC 
(the “2014 Form 20-F”). The information in this document may be updated or supplemented at the time of filing with the SEC or later amended 
if necessary. No other information in this document is included in the 2014 Form 20-F or incorporated by reference into any filings by us under 
the Securities Act. Please see “Documents on display” on page 187 for information on how to access the 2014 Form 20-F as filed with the SEC. 
The 2014 Form 20-F has not been approved or disapproved by the SEC nor has the SEC passed judgement upon the adequacy or accuracy of the 
2014 Form 20-F.

Item
1

2
3

4

Form 20-F caption
Identity of directors, senior management  
and advisors
Offer statistics and expected timetable
Key information
3A Selected financial data

3B Capitalisation and indebtedness
3C Reasons for the offer and use of proceeds
3D Risk factors
Information on the Company
4A History and development of the Company

4B Business overview

4C Organisational structure 

4D Property, plant and equipment

4A

Unresolved staff comments

Location in this document

Not applicable
Not applicable

Selected financial data
Shareholder information – Inflation and foreign  

currency translation

Not applicable
Not applicable 
Principal risk factors and uncertainties

History and development
Contact details
Financial highlights
Our year
Where we do business
How we do business
Crystallising value from Verizon Wireless
Key performance indicators
Market overview
Strategy: Our strategy
Strategy: Consumer Europe
Strategy: Unified communications
Strategy: Consumer emerging markets
Strategy: Enterprise
Strategy: Network
Strategy: Operations
Operating results
Prior year operating results
Regulation
Note 32 “Principal subsidiaries”
Note 12 “Investments in associates and joint ventures”
Note 13 “Other investments”
How we do business
Commentary on the consolidated statement of 
financial position
Strategy
None

Page

–
–

213

184
–
–
196 to 200

190
Back cover
3
4 to 7
8 and 9
10 and 11
14 and 15
16 and 17
18 to 20
21
22 and 23
24 and 25
26 and 27
28 and 29
30 and 31
32 and 33
40 to 45
171 to 175
191 to 195
167 to 169
129 to 131
132
10 and 11

99
21 to 33
–

 
Vodafone Group Plc 

Annual Report 2014

206

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

207

Item
5

Form 20-F caption
Operating and financial review and prospects
5A Operating results

Location in this document

5B Liquidity and capital resources

5C  Research and development,  
patents and licences, etc 

5D Trend information

5E Off-balance sheet arrangements

5F Tabular disclosure of contractual obligations

5G Safe harbor
Directors, senior management and employees
6A Directors and senior management
6B Compensation
6C Board practices

6D Employees

6E Share ownership

Major shareholders and related party transactions
7A Major shareholders
7B Related party transactions

7C Interests of experts and counsel
Financial information
8A  Consolidated statements and  
other financial information

8B Significant changes
The offer and listing
9A Offer and listing details
9B Plan of distribution
9C Markets
9D Selling shareholders
9E Dilution
9F Expenses of the issue

6

7

8

9

Operating results
Prior year operating results
Note 21 “Borrowings”
Shareholder information – Inflation and foreign 

currency translation

Regulation
Commentary on the consolidated statement of cash flows
Note 23 “Capital and financial risk management” 
Note 22 “Liquidity and capital resources”
Note 21 “Borrowings”
Strategy: Our strategy
Strategy: Consumer Europe
Strategy: Unified communications
Strategy: Consumer emerging markets
Strategy: Enterprise
Strategy: Network
Strategy: Operations
Note 3 “Operating (loss)/profit”
Regulation – Licences
Chief Executive’s review
Market overview
Liquidity and capital resources – Off-balance sheet 
arrangements
Note 29 “Commitments”
Note 30 “Contingent liabilities”
Commentary on the consolidated statement of financial 
position – Contractual obligations and contingencies

Forward-looking statements

Board of directors and Group management 
Directors’ remuneration
Corporate governance
Directors’ remuneration
Board of directors and Group management
Our people
Note 25 “Employees”
Directors’ remuneration 
Note 27 “Share-based payments”

Shareholder information – Major shareholders
Directors’ remuneration
Note 30 “Contingent liabilities” 
Note 31 “Related party transactions” 
Not applicable

Financials1
Audit report on the consolidated and parent company 
financial statements1
Note 30 “Contingent liabilities”
Not applicable

Shareholder information – Share price history
Not applicable
Shareholder information – Markets
Not applicable
Not applicable
Not applicable

Page

40 to 45 
and 96 to 97
171 to 175
139 to 143

184
191 to 195
103
146 to 151
143 to 146
139 to 143
21
22 and 23
24 and 25
26 and 27
28 and 29
30 and 31
32 and 33
113
194
12 and 13
18 to 20

146
163
164 to 166

99
209 and 210

50 to 53
69 to 85
48 to 68
69 to 85
50 to 53
36 and 37
152
69 to 85
157 and 158

184
69 to 85
164 to 166
167
–

96 to 170

91 to 95
164 to 166
–

183 and 184
–
184
–
–
–

Vodafone Group Plc 
Annual Report 2014

208

Form 20-F cross reference guide (continued)

Item
10

Form 20-F caption
Additional information
10A Share capital
10B Memorandum and articles of association

10C Material contracts
10D Exchange controls
10E Taxation
10F Dividends and paying agents
10G Statement by experts
10H Documents on display
10I Subsidiary information
Quantitative and qualitative disclosures about  
market risk
Description of securities other than equity  
securities
12A Debt securities
12B Warrants and rights
12C Other securities
12D American depositary shares
Defaults, dividend arrearages and delinquencies
Material modifications to the rights of security  
holders and use of proceeds
Controls and procedures

16A Audit Committee financial expert
16B Code of ethics
16C Principal accountant fees and services

16D  Exemptions from the listing standards for audit 

committees

16E  Purchase of equity securities by the issuer and  

affiliated purchasers

16F Change in registrant’s certifying accountant
16G Corporate governance
16H Mine safety disclosure 
Financial statements
Financial statements
Exhibits

11

12

13
14

15

16

17
18
19

Location in this document

Not applicable
Shareholder information – Articles of association and 

applicable English law

Shareholder information – Material contracts
Shareholder information – Exchange controls
Shareholder information – Taxation
Not applicable
Not applicable
Shareholder information – Documents on display
Not applicable

Note 23 “Capital and financial risk management”

Not applicable
Not applicable
Not applicable
Filed with the SEC
Not applicable

Not applicable
Corporate governance 
Directors’ statement of responsibility – Management’s report 

on internal control over financial reporting

Audit report on internal control over financial reporting
Corporate governance – Board committees
Corporate governance – US listing requirements
Note 3 “Operating (loss)/profit”
Corporate governance – Audit and Risk Committee – 

External audit

Not applicable
Commentary on the consolidated statement of changes in 

equity – Purchase of own shares

Note 22 “Liquidity and capital resources” – Share buyback 

programmes 

Not applicable
Corporate governance – US listing requirements
Not applicable
Not applicable
Financials1
Filed with the SEC

Page

–

184 to 187
187
187
187 to 189
–
–
187
–

146 to 151

–
–
–
–
–

–
48 to 68

88 and 89
90
58
68
113

61

–

101

144
–
68
–
–
96 to 170
–

Note:
1  The parent company financial statements together with the associated notes and the audit report relating thereto, on pages 176 to 181 and pages 91 to 95 respectively, should not be considered to form part of the 

Company’s annual report on Form 20-F.

Vodafone Group Plc 

Annual Report 2014

208

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

209

Forward-looking statements

This document contains “forward-looking statements” within the 
meaning of the US Private Securities Litigation Reform Act of 1995 
with respect to the Group’s financial condition, results of operations 
and businesses and certain of the Group’s plans and objectives.

In particular, such forward-looking statements include statements 
with respect to:

 a the Group’s expectations and guidance regarding its financial and 

operating performance, including statements contained within the 
Chief Executive’s review on pages 12 to 13, statements regarding 
the Group’s future dividends and the guidance statement for the 
2015 financial year and free cash flow guidance on page 13 and 39, 
the performance of associates and joint ventures, other investments 
and newly acquired businesses including CWW, KDG, Ono and 
Neotel and expectations regarding the Project Spring organic 
investment programme;

 a intentions and expectations regarding the development of products, 
services and initiatives introduced by, or together with, Vodafone 
or by third parties, including new mobile technologies, such as the 
Vodafone M-Pesa money transfer service, M2M connections, 
Vodafone Red, cloud hosting, tablets and an increase in download 
speeds, Vodafone One-Net, mWallet, Smartpass and 4G/3G services;

 a expectations regarding the global economy and the Group’s 
operating environment and market position, including future 
market conditions, growth in the number of worldwide mobile 
phone users and other trends, including increased mobile data 
usage and increased mobile penetration in emerging markets;

 a revenue and growth expected from the Group’s enterprise and total 
communications strategy, including data revenue growth, and its 
expectations with respect to long-term shareholder value growth;

 a mobile penetration and coverage rates, mobile termination rate 
cuts, the Group’s ability to acquire spectrum, expected growth 
prospects in the Europe and AMAP regions and growth in customers 
and usage generally, and plans for sustained investment in high 
speed data networks and the anticipated Group standardisation and 
simplification programme;

 a anticipated benefits to the Group from cost efficiency programmes;

 a possible future acquisitions, including increases in ownership 

in existing investments, the timely completion of pending acquisition 
transactions and pending offers for investments, including licence 
and spectrum acquisitions, and the expected funding required 
to complete such acquisitions or investments;

 a expectations and assumptions regarding the Group’s future revenue, 
operating profit, EBITDA, EBITDA margin, free cash flow, depreciation 
and amortisation charges, foreign exchange rates, tax rates and 
capital expenditure;

 a expectations regarding the Group’s access to adequate funding for 
its working capital requirements and share buyback programmes, 
and the Group’s future dividends or its existing investments; and

 a the impact of regulatory and legal proceedings involving the Group 

and of scheduled or potential regulatory changes.

Forward-looking statements are sometimes, but not always, identified 
by their use of a date in the future or such words as “will”, “anticipates”, 
“aims”, “could”, “may”, “should”, “expects”, “believes”, “intends”, “plans” 
or “targets”. By their nature, forward-looking statements are inherently 
predictive, speculative and involve risk and uncertainty because they 
relate to events and depend on circumstances that will occur in the 
future. There are a number of factors that could cause actual results 
and developments to differ materially from those expressed or implied 
by these forward-looking statements. These factors include, but are not 
limited to, the following:

 a general economic and political conditions in the jurisdictions in which 
the Group operates and changes to the associated legal, regulatory 
and tax environments;

 a increased competition, from both existing competitors and new 
market entrants, including mobile virtual network operators;

 a levels of investment in network capacity and the Group’s ability 
to deploy new technologies, products and services in a timely 
manner, particularly data content and services;

 a rapid changes to existing products and services and the inability 
of new products and services to perform in accordance with 
expectations, including as a result of third-party or vendor 
marketing efforts;

 a the ability of the Group to integrate new technologies, products and 
services with existing networks, technologies, products and services;

 a the Group’s ability to generate and grow revenue from both voice and 

non-voice services and achieve expected cost savings;

 a a lower than expected impact of new or existing products, services 
or technologies on the Group’s future revenue, cost structure and 
capital expenditure outlays;

 a slower than expected customer growth, reduced customer 
retention, reductions or changes in customer spending and 
increased pricing pressure;

 a the Group’s ability to expand its spectrum position, win 3G and 4G 
allocations and realise expected synergies and benefits associated 
with 3G and 4G; 

 
Furthermore, a review of the reasons why actual results and 
developments may differ materially from the expectations disclosed 
or implied within forward-looking statements can be found under 
“Principal risk factors and uncertainties” on pages 196 to 200 of this 
document. All subsequent written or oral forward-looking statements 
attributable to the Company or any member of the Group or any 
persons acting on their behalf are expressly qualified in their entirety 
by the factors referred to above. No assurances can be given that 
the forward-looking statements in this document will be realised. 
Subject to compliance with applicable law and regulations, Vodafone 
does not intend to update these forward-looking statements and does 
not undertake any obligation to do so.

Vodafone Group Plc 
Annual Report 2014

210

Forward-looking statements (continued)

 a the Group’s ability to secure the timely delivery of high quality, 
reliable handsets, network equipment and other key products 
from suppliers;

 a loss of suppliers, disruption of supply chains and greater than 

anticipated prices of new mobile handsets;

 a changes in the costs to the Group of, or the rates the Group may 

charge for, terminations and roaming minutes;

 a the impact of a failure or significant interruption to the 

Group’s telecommunications, networks, IT systems or data 
protection systems;

 a the Group’s ability to realise expected benefits from acquisitions, 
partnerships, joint ventures, franchises, brand licences, platform 
sharing or other arrangements with third parties, particularly those 
related to the development of data and internet services;

 a acquisitions and divestments of Group businesses and assets and 
the pursuit of new, unexpected strategic opportunities which may 
have a negative impact on the Group’s financial condition and 
results of operations;

 a the Group’s ability to integrate acquired business or assets and the 
imposition of any unfavourable conditions, regulatory or otherwise, 
on any pending or future acquisitions or dispositions; 

 a the extent of any future write-downs or impairment charges 

on the Group’s assets, or restructuring charges incurred as a result 
of an acquisition or disposition;

 a developments in the Group’s financial condition, earnings and 
distributable funds and other factors that the Board takes into 
account in determining the level of dividends;

 a the Group’s ability to satisfy working capital requirements through 

borrowing in capital markets, bank facilities and operations;

 a changes in foreign exchange rates, including particularly the 

exchange rate of pounds sterling to the euro, Indian rupee, South 
African rand and the US dollar;

 a changes in the regulatory framework in which the Group operates, 
including the commencement of legal or regulatory action seeking 
to regulate the Group’s permitted charging rates;

 a the impact of legal or other proceedings against the Group or other 

companies in the communications industry; and

 a changes in statutory tax rates and profit mix, the Group’s ability 
to resolve open tax issues and the timing and amount of any 
payments in respect of tax liabilities.

Vodafone Group Plc 

Annual Report 2014

210

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

211

Definition of terms

2G 

3G
4G/LTE
Acquisition costs
ADR

ADS

AGM
AMAP
Applications (‘apps’)

ARPU

Capital expenditure (‘capex’)

CDMA
Churn
Cloud services

2G networks are operated using global system for mobile (‘GSM’) technology which offer services such as 
voice, text messaging and low speed data. In addition, all the Group’s controlled networks support general 
packet radio services (‘GPRS’), often referred to as 2.5G. GPRS allows mobile devices to access IP based data 
services such as the internet and email. 
A cellular technology based on wide band CDMA delivering voice and faster data services.
4G or long-term evolution (‘LTE’) technology offers even faster data transfer speeds than 3G/HSPA.
The total of connection fees, trade commissions and equipment costs relating to new customer connections.
American depositary receipts is a mechanism designed to facilitate trading in shares of non-US companies 
in the US stock markets. The main purpose is to create an instrument which can easily be settled through 
US stock market clearing systems.
American depositary shares are shares evidenced by American depositary receipts. ADSs are issued by a 
depositary bank and represent one or more shares of a non-US issuer held by the depositary bank. The main 
purpose of ADSs is to facilitate trading in shares of non-US companies in the US markets and, accordingly, 
ADRs which evidence ADSs are in a form suitable for holding in US clearing systems.
Annual general meeting.
The Group’s region: Africa, Middle East and Asia Pacific.
Apps are software applications usually designed to run on a smartphone or tablet device and provide a 
convenient means for the user to perform certain tasks. They cover a wide range of activities including banking, 
ticket purchasing, travel arrangements, social networking and games. For example, the My Vodafone app lets 
customers check their bill totals on their smartphone and see the minutes, texts and data allowance remaining.
Average revenue per user, defined as mobile in-bundle customer revenue plus mobile out-of-bundle 
customer revenue and mobile incoming revenue divided by average customers.
This measure includes the aggregate of capitalised property, plant and equipment additions and capitalised 
software costs. 
This is a channel access method used by various radio communication technologies.
Total gross customer disconnections in the period divided by the average total customers in the period.
This means the customer has little or no equipment at their premises and all the equipment and capability 
associated with the service is run from the Vodafone network and data centres instead. This removes the need 
for customers to make capital investments and instead they have an operating cost model with a recurring 
monthly fee.

Controlled and jointly controlled Controlled and jointly controlled measures include 100% for the Group’s mobile operating subsidiaries and 

Customer costs
Depreciation and other 
amortisation

Direct costs
Enterprise
EBITDA

Fixed broadband customer

FRC
Free cash flow

FCA
HSPA+

Impairment
Interconnect costs

ICT
IFRS
IP
IP-VPN

M2M

Mark-to-market

the Group’s share for joint ventures. and the Group’s proportionate share for joint operations. 
Customer costs include acquisition costs and retention costs.
The accounting charge that allocates the cost of a tangible or intangible asset to the income statement 
over its useful life. This measure includes the profit or loss on disposal of property, plant and equipment and 
computer software.
Direct costs include interconnect costs and other direct costs of providing services.
The Group’s customer segment for businesses.
Operating profit excluding share of results in associates, depreciation and amortisation, gains/losses on the 
disposal of fixed assets, impairment losses, restructuring costs and other operating income and expense. The 
Group’s definition of EBITDA may not be comparable with similarly titled measures and disclosures by other 
companies.
A fixed broadband customer is defined as a customer with a connection or access point to a fixed line 
data network. 
Financial Reporting Council.
Operating free cash flow after cash flows in relation to taxation, interest, dividends received from associates and 
investments and dividends paid to non-controlling shareholders in subsidiaries but before licence and spectrum 
payments. For the year ended 31 March 2014 and 31 March 2013 other items excluded the income dividends 
received from Verizon Wireless and payments in respect of a tax case settlement.
Financial Conduct Authority (previously Financial Services Authority).
An evolution of high speed packet access (‘HSPA’) or third generation (‘3G’) technology that enhances the 
existing 3G network with higher speeds for the end user.
A downward revaluation of an asset.
A charge paid by Vodafone to other fixed line or mobile operators when a Vodafone customer calls 
a customer connected to a different network.
Information and communications technology.
International Financial Reporting Standards
Internet protocol (‘IP’) is the format in which data is sent from one computer to another on the internet.
A virtual private network (‘VPN’) is a network that uses a shared telecommunications infrastructure, such as 
the internet, to provide remote offices or individual users with secure access to their organisation’s network.
Machine-to-machine. M2M communications, or telemetry, enable devices to communicate with one another 
via built-in mobile SIM cards.
Mark-to-market or fair value accounting refers to accounting for the value of an asset or liability based on the 
current market price of the asset or liability.

Vodafone Group Plc 
Annual Report 2014

212

Definition of terms (continued)

Mobile broadband
Mobile customer

Mobile internet

Mobile termination rate (‘MTR’)

MVNO

Net debt

Net promoter score (‘NPS’)
Operating expenses

Operating free cash flow

Organic growth

Partner markets

Penetration

Petabyte
Pps
Reported growth
RAN

Retention costs

Roaming

Service revenue

Smartphone devices
Smartphone penetration

SME
SoHo
Spectrum
Supranational

Tablets

Telemetrics

VZW
VZW income dividends

VZW tax distributions

Also known as mobile internet (see below).
A mobile customer is defined as a subscriber identity module (‘SIM’), or in territories where SIMs do not exist, 
a unique mobile telephone number, which has access to the network for any purpose, including data only 
usage. 
Mobile internet allows internet access anytime, anywhere through a browser or a native application using any 
portable or mobile device such as smartphone, tablet, laptop connected to a wireless network.
A per minute charge paid by a telecommunications network operator when a customer makes a call to 
another mobile or fixed line network operator.
Mobile virtual network operators, companies that provide mobile phone services under wholesale contracts 
with a mobile network operator, but do not have their own licence of spectrum or the infrastructure required 
to operate a network.
Long-term borrowings, short-term borrowings and mark-to-market adjustments on financing instruments 
less cash and cash equivalents.
Net promoter score is a customer loyalty metric used to monitor customer satisfaction.
Operating expenses comprise primarily network and IT related expenditure, support costs from HR and 
finance and certain intercompany items.
Cash generated from operations after cash payments for capital expenditure (excludes capital licence and 
spectrum payments) and cash receipts from the disposal of intangible assets and property, plant and equipment.
All amounts marked with an “*” represent organic growth which presents performance on a comparable 
basis, both in terms of merger and acquisition activity and movements in foreign exchange rates. From 1 April 
2013 the Group revised its intra-group roaming charges. These changes have had an impact on reported 
service revenue for the Group and by country and regionally since 1 April 2013. Whilst prior period reported 
revenue has not been restated, to ensure comparability in organic growth rates, Group, country and regional 
revenue in the prior financial periods have been recalculated based on the new pricing structure to form the 
basis for our organic calculations. 
Markets in which the Group has entered into a partner agreement with a local mobile operator enabling a 
range of Vodafone’s global products and services to be marketed in that operator’s territory and extending 
Vodafone’s reach into such markets.
Number of SIMs in a country as a percentage of the country’s population. Penetration can be in excess of 
100% due to customers’ owning more than one SIM.
A petabyte is a measure of data usage. One petabyte is a million gigabytes.
Percentage points.
Reported growth is based on amounts reported in pound sterling as determined under IFRS.
Radio access network is the part of a mobile telecommunications system which provides cellular coverage to 
mobile phones via a radio interface, managed by thousands of base stations installed on towers and rooftops 
across the coverage area, and linked to the core nodes through a backhaul infrastructure which can be 
owned, leased or a mix of both.
The total of trade commissions, loyalty scheme and equipment costs relating to customer retention 
and upgrade.
Allows customers to make calls, send and receive texts and data on other operators’ mobile networks while 
travelling abroad.
Service revenue comprises all revenue related to the provision of ongoing services including, but not limited 
to, monthly access charges, airtime usage, roaming, incoming and outgoing network usage by non-Vodafone 
customers and interconnect charges for incoming calls.
A smartphone is a mobile phone offering advanced capabilities including access to email and the internet.
The number of smartphone devices divided by the number of registered SIMs (excluding data only SIMs) and 
telemetric applications.
Small to medium-sized enterprises.
Small-office home-office.
The radio frequency bands and channels assigned for telecommunication services.
An international organisation, or union, whereby member states go beyond national boundaries or interests to 
share in the decision-making and vote on issues pertaining to the wider grouping.
A tablet is a slate shaped, mobile or portable computing device equipped with a finger operated touchscreen 
or stylus, for example, the Apple iPad.
Telemetric applications include, but are not limited to, asset and equipment tracking, mobile payment and 
billing functionality, e.g. vending machines and meter readings, and include voice enabled customers whose 
usage is limited to a central service operation, e.g. emergency response applications in vehicles. Telemetric 
customers are not included in mobile customers.
Verizon Wireless, the Group’s former associate in the United States.
Distributions (other than tax distributions) by Verizon Wireless as agreed from time to time by the Board of 
Verizon Wireless.
Specific distributions made by the Verizon Wireless to its partners based on the taxable income.

G

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Vodafone Group Plc 

Annual Report 2014

212

Overview

Strategy  
review

Performance

Governance

Financials

Additional  
information

213

Selected financial data

The selected financial data shown below for the years ended 31 March 2014, 2013 and 2012 is presented 
on a statutory basis, reflecting the Group’s adoption of IFRS 11, “Joint Arrangements” and the revisions to IAS 19, 
“Employee benefits”, and includes the Group’s joint ventures using the equity accounting basis as detailed in note 
1 “Basis of preparation” to the consolidated financial statements. As permitted by IFRS 11, the financial data for 
the years ended 31 March 2011 and 2010 have not been restated and therefore include the Group’s joint ventures 
on a proportionate consolidation basis, rather than on an equity accounting basis. In addition, the results of the 
Group’s investment in Verizon Wireless are disclosed in continuing operations for those years.

At/for the year ended 31 March
Consolidated income statement data (£m)
Revenue
Operating (loss)/profit
(Loss)/profit before taxation
Profit/(loss) for financial year from continuing operations
Profit for the financial year

Consolidated statement of financial position data (£m)
Total assets
Total equity
Total equity shareholders’ funds

Earnings per share1,2
Weighted average number of shares (millions)
– Basic 
– Diluted

Basic earnings per ordinary share 
Diluted earnings per ordinary share
Basic earnings per share from continuing operations

Cash dividends1,3
Amount per ordinary share (pence)
Amount per ADS (pence)
Amount per ordinary share (US cents)
Amount per ADS (US cents)

Other data
Ratio of earnings to fixed charges4

G

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2014

Restated
2013

Restated 
2012

2011

2010

38,346
(3,913)
(5,270)
11,312
59,420

38,041
(2,202)
(3,483)
(3,959)
657

38,821
5,618
4,144
3,439
6,994

45,884
5,596
9,498
7,870
7,870

44,472
9,480
8,674
8,618
8,618

121,840 138,324 135,450
78,202
72,488
76,935
71,477

71,781
70,802

151,220 156,985
90,810
87,561
90,381
87,555

26,472
26,682

26,831
26,831

223.84p
222.07p
42.10p

1.54p
1.54p
(15.66p)

11.00p
110.0p
18.31c
183.1c

10.19p
101.9p
15.49c
154.9c

27,624
27,938

25.15p
24.87p
12.28p

13.52p
135.2p
21.63c
216.3c

52,408
52,748

15.20p
15.11p
15.20p

8.90p
89.0p
14.33c
143.3c

52,595
52,849

16.44p
16.36p
16.44p

8.31p
83.1p
12.62c
126.2c

0.7

1.7

4.3

5.7

3.6

Notes: 
1  See note 8 to the consolidated financial statements, “Earnings per share”. Earnings and dividends per ADS is calculated by multiplying earnings per ordinary share by ten, the number of ordinary shares per ADS. Dividend per 

ADS is calculated on the same basis. 

2  On 19 February 2014, we announced a “6 for 11” share consolidation effective 24 February 2014. This had the effect of reducing the number of shares in issue from 52,821,751,216 ordinary shares (including 4,351,833,492 

ordinary shares held in Treasury) as at the close of business on 18 February 2014 to 28,811,864,298 new ordinary shares in issue immediately after the share consolidation on 24 February 2014. Earnings per share for the years 
ended 31 March 2013 and 2012 have been restated accordingly.

3  The final dividend for the year ended 31 March 2014 was proposed by the directors on 20 May 2014 and is payable on 6 August 2014 to holders of record as of 13 June 2014. The total dividends have been translated into 

US dollars at 31 March 2014 for purposes of the above disclosure but the dividends are payable in US dollars under the terms of the ADS depositary agreement.

4  For the purposes of calculating these ratios, earnings consist of loss or profit before tax adjusted for fixed charges, dividend income from associates, share of profits and losses from associates, interest capitalised and interest 
amortised. Fixed charges comprise one third of payments under operating leases, representing the estimated interest element of these payments, interest payable and similar charges, interest capitalised and preferred 
share dividends.

Vodafone, the Vodafone Speechmark, The Vodafone 
Portrait, Vodacom, M-Pesa, Vodafone One Net, 
Vodafone Red, Vodafone Relax, Vodafone Cloud, 
Vodafone SmartPass, Vodafone Mobile mWallet and 
The Vodafone Way are trade marks of the Vodafone 
Group. The Vodafone Rhombus is a registered design 
of the Vodafone Group. Other product and company 
names mentioned herein may be the trade marks 
of their respective owners.

The content of our website (vodafone.com) should not 
be considered to form part of this annual report or our 
annual report on Form 20-F.

Text printed on amadeus 75 silk which is made from 
75% de-inked post-consumer waste and 25% virgin 
fibre. The cover is on amadeus 100 silk, made entirely 
from de-inked post-consumer waste. Both products 
are Forest Stewardship Council (‘FSC’) certified 
and produced using elemental chlorine free (‘ECF’) 
bleaching. The manufacturing mill also holds ISO 14001 
accreditation for environmental management.

© Vodafone Group 2014

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Vodafone Group Plc 
Annual Report 2014

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Vodafone Group Plc

Registered Office: 
Vodafone House 
The Connection 
Newbury 
Berkshire  
RG14 2FN 
England

Registered in England No. 1833679

Telephone: +44 (0) 1635 33251 
Fax: +44 (0) 1635 238080
vodafone.com

Contact details:

Shareholder helpline  
Telephone: +44 (0) 870 702 0198 
(In Ireland): +353 (0) 818 300 999

Investor Relations 
ir@vodafone.co.uk 
vodafone.com/investor

Media Relations 
vodafone.com/media/contact

Sustainability 
sustainability@vodafone.com 
vodafone.com/sustainability

Access our online Annual Report at:
vodafone.com/ar2014