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Vodafone
Annual Report 2015

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FY2015 Annual Report · Vodafone
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Unifying 
communications

Vodafone Group Plc
Annual Report 2015

Vodafone
Power to you

 
 
 
 
 
 
 
Contents

Welcome to our  
2015 report

The Overview, Strategy Review and Performance sections constitute the Strategic Report and these are based on an assessment of our 
performance using the key strategic areas as set out on page 14. Our financial disclosure is based on the Group’s operating companies.

Strategy Review
A summary of the changing landscape 
we operate in, and how that has shaped our 
strategy and financial position. Plus a review 
of performance against our goals and our 
approach to running a sustainable business. 
14   Chief Executive’s strategic review

Performance
Commentary on the Group’s 
operating performance.
38   Chief Financial Officer’s review 

40   Operating results

46   Financial position and resources

18   Key performance indicators 

22   Our strategy 

22   Consumer Europe 
24   Unified Communications 
26   Consumer Emerging Markets 
27   Enterprise

28   Our people

30   Sustainable business

32   Risk management

Financials
The statutory financial statements 
of both the Group and the Company 
and associated audit reports.
93   Contents

94   Directors’ statement of responsibility

96  

97  

 Report of independent registered public 
accounting firm

 Audit report on the consolidated and parent 
company financial statements

105    Consolidated financial statements  

and financial commentary

180   Company financial statements

Additional Information
Find out about our shares, information 
on our history and development, 
regulatory matters impacting our 
business, an assessment of potential risks 
to the Company, and other statutory 
financial information.
186   Shareholder information

194   History and development

195   Regulation

202  Non-GAAP information

206   Form 20-F cross reference guide

209   Forward-looking statements

211   Definition of terms

213   Selected financial data

Overview
An introduction to the report covering who 
we are, the Chairman’s reflections on the 
year, notable events, and a snapshot of 
where and how we do business.
01   Performance highlights

02   Chairman’s statement

04   About us

06   Project Spring

08   Our business model

12   Market overview

Governance
We explain how we are organised, what 
the Board has focused on and how 
it has performed, our diversity practices, 
how we communicate with our 
shareholders and how our Directors 
are rewarded.
50  Chairman’s introduction

51  Our governance framework

52  Board of Directors

54  Executive Committee

56  Board activities

58  Board evaluation, induction and training

60  Board diversity

62  Shareholder engagement

63  Board committees

72 

 Compliance with the 2012 UK Corporate 
Governance Code

74  Our US listing requirements

75  Directors’ remuneration

92  Directors’ report

Unless otherwise stated references to “year” or “2015” mean the financial year ended 31 March 2015, to “2014” or  
“previous year” mean the financial year ended 31 March 2014, and to the “fourth quarter” or “Q4” are to the quarter 
ended 31 March 2015. For other references please refer to page 48.

All amounts marked with an “*” represent organic growth, which excludes the impact of foreign currency movements, 
acquisitions and disposals and certain other items, see definition on page 212. Definitions of terms used throughout  
the report can be found on pages 211 and 212.

The terms “Vodafone”, the “Group”, “we”, “our” and “us” refer to the Company and, as applicable, its subsidiaries and/or  
interests in joint ventures and associates.

Website references are for information only and do not constitute part of this Annual Report. This report is dated 19 May 2015.

 
 
 
 
Performance highlights

A year of continued 
progress supported by  
increased investment

Financial highlights
This year saw strong growth in most of our 
emerging markets offset by a continued 
decline in Europe, though many European 
markets are showing signs of stabilisation. 
Our significant investment programme, 
Project Spring, has led to a sharp rise in our 
capital expenditure and we have increased 
our dividend per share.

Our results this year include a full year 
of Vodafone Italy (consolidated from 
February 2014), our acquisitions of Ono, 
Hellas Online and Cobra Automotive and 
a full year of Kabel Deutschland.

Organic movements in this report exclude 
the impact of recent acquisitions and 
disposals, movements in foreign exchange 
rates and certain other items. See page 212 
for more information.

More on financial performance: 
Page 38 

Strategic highlights
We have made significant progress this 
year, expanding our 4G coverage and 
customer base in Europe, increasing 
take-up of 3G in emerging markets and 
further developing our fixed business.

More on our strategy: 
Page 14–27 

Revenue
Revenue increased by 10.1% over the year, mostly due to the inclusion of  
Vodafone Italy for a full year and the acquisition of Ono. On an organic basis,  
revenue declined by 0.8%* as strong growth in our emerging markets was  
more than offset by a decline in Europe.

£11.9bn
EBITDA
EBITDA increased by £0.8 billion mainly through  
the inclusion of Vodafone Italy and the acquisition 
of Ono. On an organic basis EBITDA declined by 6.9%*, 
reflecting ongoing revenue declines in Europe and 
the growth in operating expenses as a result of Project 
Spring, partially offset by operating efficiencies.

£2.0bn
Operating profit
Our operating profit, which is our profit for the  
year before interest and tax, was £2.0 billion.  
This compares with an operating loss of £3.9 billion  
last year, which included an impairment loss of  
£6.6 billion.

£9.2bn
Capital expenditure
Capital expenditure increased significantly during 
the year as we progressed with our Project Spring 
investment programme and from the inclusion  
of Italy and Ono.

11.22p
Dividends per share
We have announced a final dividend per share  
of 7.62 pence, giving total dividends per share of  
11.22 pence – a 2.0% increase year-on-year.

4G customers
We now have over 20 million 4G customers across 18 markets, helping data traffic 
grow by 80% across the Group.

446m
Mobile customers
We have grown our mobile customer base by  
15 million over the year, with significant growth  
in our emerging markets.

12m
Fixed broadband customers
We have grown our fixed broadband base by  
2.8 million over the year, through organic growth  
and the acquisitions of Ono and Hellas Online. 

19m
3G customers in India
We have grown our 3G customer base from 7 million 
to 19 million in India, supported by the expansion 
of our 3G coverage.

72%
European 4G population coverage
We now have 72% 4G coverage compared with 46% 
a year ago and will reach over 90% by next year.

01

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Chairman’s statement

A year of  
significant investment

We have achieved a lot in the last year. We have made strong 
progress on our strategy, while making a significant contribution to the  
economies in which we operate and providing substantial returns 
to our shareholders.

30 years of mobile,  
but the future is unified 
communications
This year we celebrated 30 years since the 
first mobile phone call was made in the UK. 
Today, Vodafone is an industry leader with 
446 million customers, mobile operations 
in 26 countries and fixed broadband 
operations in 17 countries.

Vodafone is bringing the benefits of the 
mobile and digital revolution to consumers 
and businesses across the world, from offering 
4G services in 18 countries to providing 
services such as machine-to-machine (‘M2M’) 
technology and M-Pesa, the mobile payment 
service that provides financial freedom 
to millions of people.

Today, I see two areas in which Vodafone can 
truly claim to be a leader: in our emerging 
markets operations, and in our services to the 
enterprise segment. In markets such as India 
and South Africa, and increasingly in Egypt and 
Turkey, we are building clear differentiation 
in network quality, the power of our brand, 
and the depth and breadth of our distribution. 
In enterprise, our international footprint 
and our investment in growth areas such 
as M2M and Cloud and Hosting services are 
making us a preferred partner to many major 
multinational businesses.

However, in our core European mobile 
business, we have been under pressure for 
several years. Competition, regulation and 
the macroeconomic environment have all 
played a part, but in addition we have lacked 
clear differentiation in mobile, while also 
losing ground in some markets with the rapid 
adoption of unified communications. 

And this is where the future lies – in the 
provision of high quality voice, data, business 
and entertainment services across multiple 
technologies and screens, in the home, in the 
office and on the move. 

02

Vodafone Group Plc Annual Report 2015Over the last two years, our move into unified 
communications has taken significant 
steps forward, both through acquisition and 
organic investment. 25% of European service 
revenue now comes from fixed line services, 
and we have 12 million fixed broadband 
customers across the Group. 

On 4G we have more than doubled our 
footprint in Europe in the last 18 months, 
to 72% population coverage. In India, we now 
provide 3G services in over 90% of our target 
urban areas. Data traffic across the Group grew 
80% during the year.

These investments benefit businesses 
as much as consumers. Building on the Cable 
& Wireless Worldwide acquisition, which 
brought us global fibre infrastructure and 
points of presence in 62 countries, we are 
taking new services into new geographical 
areas to deepen customer relationships and 
grow revenue.

Aligning management 
pay to value creation and 
customer perception
Our remuneration policies continue to focus 
on rewarding long term value creation. 
The annual bonus this year was slightly 
higher than last year, reflecting improved 
performance against targets; but the failure 
to meet the three year threshold on free cash 
flow resulted in a zero pay-out on the long-
term incentive plan. 

We have also made a number of changes 
to management incentives in recent years 
to limit total pay, such as the reduction of the 
maximum achievable pay-out on the long-
term scheme and the payments made in lieu 
of pension contributions. 

This year we have made a significant 
change to the criteria for the annual bonus 
(‘GSTIP’) scheme. 

The substantial investments in networks 
need to be supported by a clear step up in the 
customer experience and satisfaction, and the 
Board wants this to be reflected in short 
term incentives. 40% of the total GSTIP 
assessment will now be based on Customer 
Appreciation measures. 

The Board continues to consider the ordinary 
dividend to be the core element of shareholder 
returns, and believes in a consistent dividend 
policy. This year we raised the dividend 
per share by 2.0%, and we intend to raise 
it annually hereafter.

It will also be important for the Commission 
to pursue harmonisation of rules on spectrum, 
data protection, copyright and other areas, 
as well as to adopt a principles-based approach 
to the open internet to support future 
innovation and investment.

A major economic  
contributor
We have always invested at a high level 
to ensure we are a leader in the quality 
of service we deliver to customers. 
With Project Spring we are reinforcing that 
position, not only in Europe but across many 
emerging markets too.

However, macroeconomic decline in Europe, 
combined with the consequences of past 
regulatory policies, has brought about a sharp 
reduction in return on capital over recent 
years. This has been exacerbated by market 
structures which remain fragmented both 
between and within member states.

This year, we published a report highlighting 
our overall economic impact across the 
12 EU countries in which we operate. 
In 2013/14 Vodafone contributed €23.7 billion 
to the EU economy (measured in GVA or Gross 
Value Added). In addition, Vodafone:

 a provided employment for 170,000 people 
across its direct workforce and European 
supplier base, as of 31 March 2014;

 a paid €2.4 billion to EU governments in direct 
taxation, spectrum costs and other fees, 
and an additional €4.4 billion in indirect tax 
payments in 2013/14; and

 a since 2000, has paid EU governments a total 
of €20.8 billion for access to spectrum to roll 
out 3G and 4G networks across Europe.

The new European Commission has identified 
as a priority the need to reboot Europe’s digital 
strategy. We encourage the Commission 
to prioritise measures intended to ensure fair 
and sustainable competition based on a level 
playing field for all companies. 

Our economic impact in emerging markets 
is no less strongly felt, yet there too we face 
continued pressures from regulatory and 
fiscal intervention. In South Africa, for example, 
the significant mobile termination rate (‘MTR’) 
cuts of the last year had a material financial 
impact on our business. 

While India represents an excellent long 
term investment opportunity, the present 
regulatory challenges are hampering 
economic development. Spectrum auction 
structures combined with the piecemeal 
release of new spectrum, leaves less capital 
available for investment in bringing high 
quality services to more of the country, 
and this is exacerbated by other ongoing 
regulatory challenges.

Changes to the Board
In January, Stephen Pusey informed 
the Board of his intention to step down 
as Group CTO. His many achievements 
over eight years include the international 
expansion of Vodafone’s 3G services, 
the launch of 4G in 18 countries and the 
development of global IT, procurement and 
cyber security functions. More recently, 
he has led the Project Spring investment 
programme, and has also played a leading 
role in developing the Group’s convergence 
strategy. Stephen’s successor, Johan Wibergh, 
was previously Executive Vice President and 
Head of the Networks segment at Ericsson. 

During the year there were a number 
of changes to the non-executive team and 
these are set out in my Governance statement 
on page 50. 

Gerard Kleisterlee
Chairman 

03

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015About us

We have come  
a long way
30 years ago, the first mobile phone call on  
our UK network was made. Since then we’ve  
grown from a UK mobile company to  
a multinational telecommunications leader.

How have we become one of the world’s largest telecommunications 
companies, creating one of the world’s most powerful brands in  
the process? By a relentless focus on providing high-quality services  
that allow our customers to get the most out of an increasingly  
connected world.

The first mobile call
The UK’s first-ever mobile phone call was made 
30 years ago on the newly-launched Vodafone 
network. Michael Harrison, the son of former 
Vodafone Chairman Sir Ernest Harrison, was the  
first to test the system, calling his father at  
midnight on 1 January, 1985.

04

Vodafone Group Plc Annual Report 2015How we are changing

In recent years we have successfully evolved our business to  
address new growth opportunities. We now do much more than mobile.  
We are unifying communications.

How we are changing 
Over the last few years we have seen a rapid transition in the telecoms industry,  
towards new areas of growth – data, emerging markets, unified communications  
and total communications services for enterprise customers. 

As a result we now do much more than provide mobile to 446 million customers. 
With 12 million fixed broadband users, 9 million TV customers, 22 million M2M connections, 
and 20 million M-Pesa mobile money users – we are unifying communications.

Consumer Europe

Drivers of change
 a Increasing smartphone 

penetration 

 a High speed 3G and 
4G technology

Actions
 a Vodafone Red plans with 
generous data allowances 

 a Provide content 
 a Invest in 4G networks

Unified Communications

Drivers of change
 a Competitors offering fixed 

and mobile bundles

 a Fixed and mobile 

Actions
 a Grow fixed access via 

acquisition, investment 
or wholesale arrangements

technology convergence

 a Launch bundles with fixed 

and mobile services 

Impact: percentage of customers in Europe using mobile data

Impact: percentage of service revenue from fixed line

35%

2012

52%

2015

8%

2012

20%

2015

Consumer Emerging Markets

Enterprise

Drivers of change
 a Rapid population and 
economic growth
 a Growing demand for 
data and lack of fixed 
infrastructure

 a Higher demand for mobile 

money services

Actions
 a Increase 3G/4G network 

capability

 a Improve distribution
 a Expand M-Pesa

Drivers of change
 a Mobility becoming strategic
 a Companies wanting 
a single source for all 
communication services

Actions
 a Invest in total 

communications solutions 
including Vodafone One Net, 
Cloud and Hosting, and M2M

Impact: percentage of customers from emerging markets

Impact: percentage of service revenue from enterprise

66%

2012

72%

2015

25%

2012

27%

2015

05

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Project Spring

Driving network and  
service differentiation

Project Spring is our two-year, £19 billion investment programme designed 
to place Vodafone at the forefront of growth in mobile data and the increasing 
trend towards the convergence of fixed and mobile services. We are now just 
over one year through the programme and are making great progress.

Progress so far 
In Europe, we have increased 4G coverage 
to 72% and aim to get this to over 90% 
by next year. We have further modernised 
our network to improve voice and data 
quality, with 83% of our radio sites connected 
with high capacity backhaul and 81% 
with Single Radio Access Network (‘RAN’) 
technology. All this means a significantly 
improved experience for our customers, 
including more reliable connections, faster 
data speeds, greater coverage and fewer 
dropped calls.

We now reach 28 million homes with 
our owned cable and fibre infrastructure 
as a result of acquisitions and fibre builds 
in Italy, Spain and Portugal.

In our Africa, Middle East and Asia Pacific 
(’AMAP’) region, we have increased 3G 
and 4G coverage (excluding India) to 82% 
and aim to grow this further next year. 
In India we now cover 90% of the population 
in targeted urban areas with 3G and aim 
to increase this to 95% by next year.

More on Project Spring: 
Pages 22 to 27

Total capital expenditure 

£ billion

European households  
passed with owned cable/fibre1

million 

10.0

7.5

5.0

2.5

0

9.2

6.3

5.3

2013

2014

2015

30

20

10

0

28

19

Data
not
available
2013

2014

2015

Total build since September 20132
New 2G sites
New 3G sites
New 4G sites
New single RAN installations
New high capacity backhaul sites

March 2014
7,000
13,000
7,000
20,000
17,000

March 2015
33,000
42,000
35,000
73,000
63,000

March 2016 target
47,000
73,000
77,000
106,000
87,000

European 4G population coverage

72%
2015

46%
2014

20%
2013

Over 90%
2016 – target

88% of data sessions in Europe are now delivered 
at the speeds required to enjoy a high definition 
video experience

06

Note:
1  Next-generation network (‘NGN’) 

technology, which includes fibre-to-
the-home, cable and very-high-bit-rate 
digital subscriber lines from the cabinet 
or central office.

2  Data shown to the nearest thousand.

Vodafone Group Plc Annual Report 2015Consumer Europe 

Unified Communications 

4G population coverage, increased from 32% 
in September 2013 and is expected to increase 
to over 90% by March 2016

Homes reached in Europe with high-speed internet  
from our owned infrastructure

Dropped call rate, improved from 0.9% 
in September 2013

We have over five million next-generation network (‘NGN’) 
broadband customers

More on Consumer Europe: 
Page 22 

More on Unified Communications: 
Page 24

Consumer Emerging Markets 

Enterprise

3G coverage in India (targeted urban areas), 
expected to increase to 95% by March 2016

Countries where we offer IP-VPN services

3G/4G coverage across AMAP (excluding India), 
increasing to 84% by March 2016

Countries where we offer M2M services

More on Consumer Emerging Markets: 
Page 22

More on Enterprise: 
Page 27

07

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Our business model

What we offer

We provide a wide range of services including voice, messaging and  
data across mobile and fixed networks.

The services we provide

Group service revenue 20151

Other2 
4%

Fixed

20%

£38.5bn

Notes:
1  Excludes £3.7 billion of other revenue that mainly 

Mobile

76%

relates to the sale of equipment.

2  Other service revenue includes revenue from 

mobile virtual network operators (‘MVNOs’) and  
from our partner markets.

We have over 283,000 base station sites across 
our markets

Over 1.2 trillion minutes of voice calls carried over 
our network last year

Over 290 billion text messages sent and received 
by our network last year

982 petabytes of data were sent across our mobile 
network alone last year, nearly double the amount 
handled in the previous year

08

More on Strategy: 
Page 14

Mobile

Mobile services
We provide a range of mobile services to our 
customers, enabling them to call, text, access 
the internet, stream music and watch videos 
wherever they are – at home, on the move 
or even abroad with our roaming services.

40% of our customers now use mobile data

Our mobile assets
We provide these services through our 
network of over 283,000 base station sites 
providing near nationwide voice coverage and 
extensive data coverage across Europe and 
extensive coverage across our AMAP region.

Note:
3  Excludes India.

Fixed

Mobile customers (million)  
and active data users (%)

500

400

407.3

430.8

445.8

300

200

100

0

30%

36%

40%  

2013

2014

2015

Mobile customers

Active data users

Mobile network population coverage

Europe  
4G

Europe  
3G

Europe  
2G

AMAP  
3G/4G3

AMAP  
2G3

Fixed services
We provide a range of fixed services in  
most of our major markets including voice, 
broadband and TV services to consumers  
and a wider range of services to our enterprise 
customers, including Cloud and Hosting  
and IP-VPN.

We are also one of the world’s largest carrier 
services business, providing voice and data 
services to other operators using our network 
of cable and fibre assets across the world.

Our fixed line assets
We provide these services through a  
combination of owned and leased copper,  
cable and fibre assets. Our focus is on 
next-generation networks (fibre or cable) 
and we cover 28 million homes with our own 
infrastructure and 50 million homes including 
wholesale arrangements.

We have over nine million TV customers across 
six markets

Fixed broadband customers 

million 

High-speed broadband coverage

15

10

5

0

12.0

9.2

6.9

2013

2014

2015

50 million households passed with cable 
or fibre across Europe (owned or leased)

72%94%100%82%97%Vodafone Group Plc Annual Report 2015 
Where we operate

Our business is split across two geographic regions – Europe, and Africa, 
Middle East and Asia Pacific (‘AMAP’), which includes our emerging markets. 

Our reach and scale

Group revenue 2015

Europe

66%

AMAP

32%

Germany

Vodacom

AMAP

India

£42.2bn

Other 
AMAP

UK

Europe

Italy

Spain

Other 
Europe

  Our markets
  Partner markets
   Joint ventures 
and associates 

Other (includes 
partner markets and  
common functions)1
2%

Note:
1  Common functions includes revenue from services 
provided centrally or offered outside our operating 
company footprint, including some markets where 
we have a licensed network operation, for example 
offering IP-VPN services in Singapore.

Europe
We are the number one or two mobile 
operator in most of our countries with 
market shares ranging from around 20% 
to over 40%. We are typically smaller 
in fixed line, with market shares ranging 
from low single-digit up to 20%.

Albania 
Czech Republic# 
Germany# 
Greece# 
Hungary 
Ireland# 
Italy# 

Malta# 
Netherlands# 
Portugal# 
Romania# 
Spain# 
UK#

AMAP
We are the number one or two mobile 
operator in most of our countries with 
market shares ranging from around 20% 
to over 50%. We have a small but growing 
share in fixed line.

Australia (joint venture) 
Egypt# 
Ghana# 
India 
Kenya (associate)

New Zealand# 
Qatar# 
Turkey# 
Vodacom Group#2

Notes:
#  Fixed broadband markets.
2  Democratic Republic of Congo (‘DRC’), Lesotho, 

Mozambique, South Africa and Tanzania.

Our markets
We provide mobile services 
in these 24 countries and 
fixed services in 17 of these. 
Together they account for 
98% of our revenue. 

Joint ventures 
and associates
We also provide mobile 
services in Australia and 
Kenya, taking our total 
markets to 26. We also 
part-own the tower company 
Indus Towers in India.

Partner markets
These are the 55 markets 
where we hold no equity 
interest but have partnership 
agreements with local mobile 
operators for them to use our 
products and services and 
in some cases our brand.

Our main markets

Germany
£8.5bn
revenue
30.9m 
mobile customers

Italy
£4.6bn
revenue
25.2m 
mobile customers

Vodacom Group
£4.3bn
revenue
68.5m 

mobile customers

33% 
mobile market share3
20% 
fixed market share3

32% 
mobile market share3
6% 
fixed market share3

53% 
mobile market share3  
(South Africa)

UK
£6.4bn
revenue
18.4m 
mobile customers

Spain
£3.7bn
revenue
14.2m 
mobile customers

India
£4.3bn
revenue
183.8m 

mobile customers

24% 
mobile market share3
4% 
fixed market share3

30% 
mobile market share3
11% 
fixed market share3

23% 
mobile market share4

Notes:
3  Vodafone estimates for the quarter ended 31 March 2015.
4  Source: Telecom Regulatory Authority of India, December 2014.

09

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Our business model (continued)

How we make money

We invest in superior telecommunications networks so that we can  
sustain high levels of cash generation, reward shareholders and reinvest  
in the business – thus creating a virtuous circle of investment,  
revenue, strong cash conversion and reinvestment.

Spectrum, network  
and IT infrastructure
We use our spectrum licences to provide 
the radio frequencies needed to deliver 
communications services. We combine our 
base station sites and our expertise in network 
management to transmit signals for mobile 
services. Through our fixed broadband assets 
(cable, fibre and copper) and wholesale 
agreements with other operators, we provide 
broadband, voice and TV services. Our IT estate 
provides our data centres, customer 
relationship capability, customer billing 
services and online resources.

Revenue
The majority of our revenue comes 
from selling mobile voice, text and data. 
Mobile users pay either monthly via fixed 
term contracts (typically up to two years 
in length) or prepay by topping up their airtime 
in advance of usage. Enterprise customers 
are typically on contracts that last between 
two to three years. Over 90% of our mobile 
customers are individual consumers and 
the rest are enterprise customers. A growing 
share of mobile revenue arises from monthly 
fees rather than metered access, which 
is much more vulnerable to competitive and 
economic pressures.

Fixed customers typically pay via one to two 
year contracts, and as a result fixed revenue 
streams are more stable than mobile.

Cash flow
Our track record of converting revenue 
into cash flow is strong – with some 
£11.2 billion generated over the last three 
years. We achieve this by operating efficient 
networks where we seek to minimise costs, 
thus supporting our gross margin. 

We also have strong local market share 
positions – as we are typically the first 
or second largest mobile operator in each 
of our markets with a share of more than 20%. 
This provides in-market scale efficiencies 
to support our EBITDA margin, which in turn 
provides healthy cash flow.

Reinvestment
Our cash flow helps us to maintain a high  
level of investment to give our customers 
a superior network experience, which over 
time should enable us to secure a premium 
positioning in most of our markets. We also 
continue to participate in spectrum auctions 
to secure a strong portfolio of spectrum.

Over the last three years we have committed 
£21 billion in capital investment in networks, 
IT and distribution, a further £4 billion 
on the renewal and acquisition of spectrum 
and £13 billion on acquiring new fixed 
line businesses.

Shareholder returns
The cash generated from operations allows 
us to sustain generous shareholder returns 
while also investing in the future prosperity 
of the business.

In the 2014 calendar year we were the  
fifth largest dividend payer in the  
FTSE 100. Over the last three years we have 
returned almost £13 billion to shareholders, 
in the form of ordinary dividends, excluding 
share buy backs and the Verizon Wireless 
Return of Value. In addition we have increased 
the dividend per share every year for more 
than 15 years.

Beyond financial  
value – towards a  
sustainable business 
Our core business is founded on a powerful 
social good: we help millions of customers 
communicate, share, create, learn and 
grow, and the rapid expansion of our 
networks is having a profound impact 
on the way people manage their daily lives. 

Everyone we deal with, from our 
customers, shareholders, partners and 
suppliers, to our employees, regulators  
and NGOs, rightly expect everyone 
at Vodafone to act responsibly and with 
integrity at all times. The beliefs, aspirations 
and concerns of this diverse range 
of stakeholders consequently shape our  
performance and success, influencing the 
way we make decisions.

We know that financial results alone are 
not enough: the societies and communities 
within which we operate want companies 
to focus on enhancing lives and livelihoods 
and overlooking that expectation would 
risk undermining our prospects for long-
term value creation.

10

More on Sustainable business: 
Page 30 

Vodafone Group Plc Annual Report 2015How we set  
ourselves apart

We aim to differentiate ourselves from our competitors by offering a  
leading network, leveraging the benefits of our large scale, global reach  
and international brand; by our leading position in enterprise; and by  
training and developing the best people.

Network quality 
We aim to have the best mobile network 
in each of our markets, combined with 
competitive fixed networks in our main 
markets. This means giving our customers 
broad coverage, a reliable connection, 
and increasing speeds and data capacity.

Key differentiators:
 a We are one of the world’s largest mobile 
operators with 283,000 base station sites

 a We have the best or co-best mobile data 

networks in 16 out of 20 markets1

 a We have a leading holding of spectrum 

in most of our key markets

 a We own the largest cable companies 

in Germany and Spain

 a Project Spring, our £19 billion investment 
programme, aims to strengthen further 
our network and service differentiation

Service design
The mobile services we provide are carefully 
designed to meet the needs of targeted 
customer segments. For example, SIM-only 
plans which do not include a handset for 
customers focused on value, shared data plans 
for families, and bundles including generous 
data allowances, content, roaming, cloud 
storage and internet security for those wanting 
worry-free solutions. We can also design 
bespoke solutions to meet the needs of our 
business customers, whatever their size.

The majority of our fixed revenue is from 
home and office broadband solutions, 
including TV and calls over a landline. 
The remainder arises from carrying other 
operators’ international traffic across sub-sea 
cable systems.

The transition towards unified 
communications is changing how we reach 
customers and our fixed line businesses use 
door-to-door selling and more telesales than 
our other services.

Our mobile money service M-Pesa, 
enables users to top up their airtime as well 
as providing access to financial services. 
Read more about M-Pesa on pages 26 and 30.

Key differentiators:
 a We have over 16,000 exclusive branded 

shops across the globe

 a In India, we supplement our branded 

stores with 1.8 million small-scale outlets 
for top-ups, significantly more than our 
nearest competitor

 a In our established M-Pesa markets 

of Kenya and Tanzania we are the market 
leaders for mobile money services

Customer service
We have over 17,000 employees dedicated 
to providing customer service, supported 
by contractors and third parties. All call centres 
are available 24 hours a day, seven days a week 
in all our European markets, and this is now 
being rolled out across our remaining markets 
outside Europe. In an increasingly digital age 
we also offer live webchat capability, and self-
care, either via a handset, tablet or laptop, 
to enable customers to self-diagnose and 
resolve their own queries.

Key differentiators:
 a We are both a multinational and 

a multicultural company, and our diverse 
workforce helps us better understand and 
meet the needs of our customers

 a We employ people from over 130 

countries, with 24 nationalities among 
our Senior Leadership Team. For more 
information on our people see page 28

Key differentiators:
 a We are typically either number one 
or number two in mobile enterprise 
in most of our markets

 a We have a comprehensive portfolio 

of total communication services including 
mobile, fixed, Cloud and Hosting, and M2M 
business solutions

Branding and marketing
We communicate our services to customers 
through clear and effective branding and 
marketing. The strength of our brand is a major 
driver of purchasing decisions for consumers 
and enterprise customers alike. For example, 
in only 30 months, Vodafone Red, our globally 
branded pricing plan (providing bundles 
of unlimited voice, text and generous data 
allowances) has over 20 million customers.

Key differentiators:
 a Vodafone is the UK’s most valuable brand 
with an attributed worth of US$27 billion2

Sales
We sell our mobile services through a  
variety of distribution channels. Our shops 
comprise exclusive branded stores,  
distribution partners and third party retailers. 
Our branded stores enable customers 
to test our products and services before 
they buy, obtain advice from sales advisors, 
and top-up their price plans. Online channels, 
whether accessed through a mobile device 
or PC, are becoming much more important 
and we are upgrading our IT estate to meet this 
growing demand. Branded channels (including 
online and telesales) account for around 60% 
of new consumer contract customers and 
around 90% of contract renewals in Europe. 
Third party channels account for around  
40% of acquisitions.

Our large corporate customers are served 
by a direct sales team; small and medium-sized 
companies are managed through a network 
of around 2,000 indirect partners, and sole 
traders are serviced via our retail stores and 
telesales capabilities.

Notes:
1  P3 communications.
2  2015 Brand Finance Global 500.

11

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Market overview

The telecommunications  
industry today

The telecommunications industry is a large one, generating around 
US$1.5 trillion of revenue annually, from seven billion mobile phone 
customers and one billion fixed line customers.

The global mobile market
Scale and structure
The mobile industry has 7.2 billion users, 
generating around one trillion US dollars 
of annual service revenue every year. 
Around 60% of revenue comes from 
traditional calls. However, over the last few 
years the demand for mobile data services, 
such as watching videos and internet browsing 
on a smartphone, has accelerated, and today 
around 40% of revenue is from data, up from 
around 30% in 2011.

The majority of mobile users, around 76%, 
are in emerging markets, such as India and 
Africa. This reflects the typical combination 
of large populations and the lack of fixed 
line infrastructure, which means that the 
mobile internet is often the only connection 
to the internet for people in these regions. 
It is estimated that in 2014 over half of the 
world’s mobile internet users came from 
emerging markets1. In contrast, the reported 
proportion of the population with a phone 
– or mobile penetration – tends to be high 
in mature markets (usually over 100%) 
– as some people have more than one 
device. Mobile penetration is usually lower 
in emerging markets, particularly in rural 
areas, due mainly to lower incomes and less 
network coverage.

Growth
The demand for mobile services continues 
to grow strongly. In the last three years the 
number of users increased by 20%. In 2011 
global mobile penetration was only 87%, 
and by 2014 it had risen to 101%. 

Most of the increase in users has been from 
emerging markets due to favourable growth 
drivers – young and expanding populations, 
faster economic growth, low but rising mobile 
penetration, and less fixed line infrastructure. 
The other key area of growth is data, which 
is being driven by increasing smartphone and 
tablet penetration, better mobile networks, 
and an increased choice of internet content 
and applications (‘apps’).

Competition
The mobile industry is highly competitive, 
with many alternative providers. In each 
country there are typically at least three 
to four mobile network operators (‘MNOs’) 
such as Vodafone. Across Europe there are 
more than 100 MNOs. In addition, there can 
be numerous mobile virtual network operators 
(‘MVNOs’) – suppliers that rent capacity 
from mobile operators to sell on to their 
customers. There is also competition from 
other communication providers using internet-
based rather than cellular services such as WiFi 
calling or instant messaging.

Regulation
The mobile industry is heavily regulated 
by national and regional authorities. 
Regulators continue to lower mobile 
termination rates (‘MTRs’) which are the fees 
mobile companies charge for calls received 
from other companies’ networks, and to limit 
the amount that operators can charge for 
mobile roaming services. These two areas 
represent around 11% of service revenue 
for Vodafone. See page 195 for more 
on regulation.

Revenue trends
In an environment of intense competition and 
significant regulatory pressures, the average 
global price per minute of a mobile call has 
fallen by over a third in the last three years 
to five US cents2. However, with both more 
mobile phone users, and more usage of mobile 
services, global mobile revenue remains 
on a positive trend and expanded by 9% over 
the same period. 

The global fixed market
The fixed communications market generates 
around US$500 billion of revenue annually. 
Over the last three years, revenue from 
voice services has declined as the demand 
for traditional fixed line calls has remained 
static at around one billion users. In contrast, 
revenue from fixed broadband or internet 
usage is growing with an estimated 690 million 
customers worldwide – an increase of 21% 
over the last three years. This growth has 
been spread across all forms of broadband – 
copper, cable and fibre – and within this, there 
is a growing preference for the high speed 
capability provided by cable and fibre.

Telecommunications revenue3 

US$bn

864

903

940

959

983

1,500

1,000

500

340

319

297

277

0

184
2010
Fixed broadband

196
2011

217
2013

209
2012
Fixed voice

258

225
2014

Mobile

Mobile customers by market3

North America: 6%

China: 19%

India: 13%

2014:  
7.3 billion  
(2013:  
6.8 billion)

Emerging  
Asia: 15%

Middle East: 5%

Europe: 16%

Mature  
Asia: 4%

South 
America: 10%

Africa: 12%

% 

Mobile phone penetration  
by market3

150

143

138

100

101

75

76

50

0

World Germany UK

India

Kenya

Mature markets

Emerging markets

12

Vodafone Group Plc Annual Report 2015Where the industry  
is heading

The pace of change in the industry is expected to remain significant – 
the demand for data is accelerating, there is an ongoing shift towards  
fixed and mobile bundles, networks are improving, and the market 
environment is becoming more positive.

Growing importance of  
data, emerging markets and 
other new revenue areas
Traditional revenue sources – mobile voice 
and texts – have reached maturity in a number 
of markets. Therefore, to deliver future growth 
opportunities, we are investing in newer 
revenue areas such as data. It is estimated 
that between 2014 and 2018 mobile data 
revenue will grow by 18%, compared to a 7% 
decline in voice revenue over the same 
period. The demand for data will continue 
to be driven by rising smartphone and tablet 
penetration and usage, and improvements 
in mobile network capability. Already 95% 
of the world’s total traffic on mobile networks 
is data. The data services most used are video 
streaming and internet browsing which require 
high speed networks. Therefore, operators 
are investing more in 4G in European markets 
and a combination of 4G and 3G in emerging 
markets to provide much faster data speeds.

Emerging markets have significant potential 
for customer and revenue growth driven 
by rising populations, strong economic 
growth, lower mobile penetration and a lack 
of alternative fixed line infrastructure. By 2018 
it is expected that there will be 1.5 billion new 
mobile users in emerging markets, taking their 
share of global users to 79%.

Other new revenue streams are being pursued 
which extend the use of mobile beyond 
everyday communication. These include 
money transfers and payments using 
a handset, and M2M services such as smart 
metering and the location monitoring 
of vehicles, through a SIM card embedded 
in the vehicle.

Convergence of fixed  
and mobile into unified  
communications
We expect a continued trend towards unified 
communications or bundled mobile, fixed and 
TV services so that customers can use data 
services wherever they are and on whatever 
device they want. 

ITU Telecommunication Development Bureau.

Notes:
1 
2  Merrill Lynch.
3  Strategy analytics.

The demand for bundled services has 
been a feature of the enterprise market for 
several years and is becoming more visible 
in the consumer market. We believe that 
this demand, combined with technological 
advances delivering easier connection 
of multiple data devices, will support strong 
data growth in the future. Therefore this will 
need to be managed by access to next-
generation fixed networks, principally cable 
or fibre, to support increased speed and meet 
capacity requirements.

Continued network innovation
The pace of innovation and development 
in the networks is increasing. For example, 
4G, which we only launched in 2010 already 
accounts for 30% of data traffic on Vodafone’s 
European networks. Standard 4G provides 
speeds of up to 150 Mbps, which is more than 
three times the highest 3G speeds. The next 
stage of 4G development is 4G+, which bonds 
together multiple spectrum blocks to provide 
typical peak speeds of up to 450 Mbps. 
High-Definition voice is another new mobile 
technology which provides customers with 
crystal clear call quality. In the fixed broadband 
sector operators are investing more in 
fibre which provides data speeds typically 
up to 300 Mbps to 1 Gbps, compared with 
up to 24 Mbps on copper broadband.

Continued high level 
of competition
The high level of competitive intensity 
in the communications industry is expected 
to continue between established MNOs, 
MVNOs, fixed operators and internet- based 
services providers. MVNOs and smaller mobile 
operators are often attractive to value seekers. 
However, the high level of investment in 4G 
and unified communications by larger MNOs, 
such as Vodafone, enables differentiation 
through higher network and service quality. 
Fixed operators often bundle their services 
with mobile, leading Vodafone to acquire fixed 
capability to bundle with mobile, through 
investment in fibre networks, acquisitions and 
wholesale agreements. 

Internet-based providers often offer “free 
calls and texts” services, so mobile operators 
increasingly sell unlimited voice and text 
bundles, and combine this with a fixed fee 
for data usage. While we expect the level 
of competition to remain robust, we have seen 
some encouraging signs of consolidation 
among European telecoms operators which 
is supportive of further investment.

Improving business 
environment in Europe
As Europe represents the majority of our 
revenue, the environment is important to us. 
The economic recession in Europe over the 
last few years has been a key driver of the 
declining revenue trends in the region for 
many operators. However, the return to GDP 
growth in 2014 bodes well for the future. 
The regulatory environment in Europe 
remains challenging, as a result of ongoing 
cuts to regulated revenues such as roaming 
and MTRs. The European Commission has 
recently announced a new Digital Single 
Market package of legislative measures. 
While this emphasises the need to improve 
the investment climate, it still needs 
to translate into specific legislative measures 
which – if rapidly adopted – would have 
a positive impact.

Share of industry  
mobile service revenue3

% 

100

58

56

54

53

52

80

60

40

20

0

42

44

46

47

48

2014
Data/Text

2015
Voice

2016

2017

2018

Share of industry mobile users3 

%

100

76

77

78

78

79

80

60

40

20

0

24

23

22

22

21

2014
Mature markets

2015

2016

2017

2018

Emerging markets

13

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Chief Executive’s strategic review

Making substantial 
strategic progress

It has been a year of continued progress, with increasing signs of stabilisation 
in a number of European markets and continued good growth in emerging 
markets. Our strategic investment in Project Spring and unified communications 
is delivering a clear improvement in our commercial performance.

We expect these trends to shape our industry…

Growing importance 
of data and other new 
revenue areas

Increasing demand for 
unified communications

Strong demand from 
emerging markets

High level 
of competition

Improving business 
environment in Europe

More on Where the industry is heading: 
Page 13

As a result our strategy will focus on…

1

2

Consumer Europe
Demand for data is rapidly 
accelerating. We are focused 
on providing the best fixed  
and mobile data experience, 
outstanding customer service 
and a range of worry-free price 
plans and additional services.

Unified  
Communications
More and more businesses and 
consumers are seeking unified 
communications – converged 
fixed and mobile services – 
and we are adapting to meet 
these demands. 

3

4

Consumer Emerging 
Markets
It’s easy to conceive of Vodafone 
as a Europe-centric company, 
but an increasing amount 
of our revenue now comes 
from countries outside Europe, 
and most of this in fast-growing 
emerging markets where 
demand for data is taking off.

Enterprise
We want to become the leading 
communications provider for 
businesses across the world, 
large or small. We provide 
a range of services including 
mobile, fixed, Cloud and Hosting 
and M2M that are easy to use, 
worry-free and cost-effective.

Supported by…

An excellent network experience

Customer-focused and cost-efficient business 
model and operations

Each of which is accelerated by…

Project Spring
Investing £19 billion in mobile and fixed networks, products, services and our retail platform

14

Vodafone Group Plc Annual Report 2015Review of the year
It has been a year of continued strong growth 
in most of our emerging markets, and signs 
of stabilisation in many European ones. 
A slight easing of aggressive price competition 
in some countries, combined with a clear 
inflection point in the growth of data usage, 
has underpinned our performance. In addition, 
the increased commercial investments which 
we began to make in the prior year have 
translated into an improved performance 
relative to our competitors in Europe, with 
revenue trends improving in each of the last 
three quarters. We have also made excellent 
progress on the core pillars of our strategy – 
data, unified communications and enterprise 
– for both European and emerging markets 
as I outline below.

Across our markets we have witnessed 
an acceleration in consolidation both within 
the mobile sector and between fixed and 
mobile, as operators look to gain scale and 
position themselves to seize the opportunity 
to deliver customers an enhanced experience 
as demand for high speed data takes off. 
This mirrors our own important strategic 
moves with the acquisitions of Kabel 
Deutschland (‘KDG’) and Grupo Corporativo 
Ono, S.A. (‘Ono’), and our continued fixed 
infrastructure build in a number of markets. 
In our core European markets, we are 
increasingly positioning Vodafone as a top tier, 
fully integrated provider of high speed fixed 
and mobile communications to consumers 
and businesses. 

Continues on next page…

15

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Chief Executive’s strategic review (continued)

Project Spring
First communicated in detail in November 
2013, Project Spring is our two-year, £19 billion 
investment programme designed to place 
Vodafone at the forefront of the growth 
in mobile data and the increasing trend 
towards the convergence of fixed and mobile 
services. The key elements of the Spring 
infrastructure build are:
 a building 4G to over 90% of the population 
in our European markets and 3G to up to 
95% of the population in targeted areas 
of India; 

 a modernising our mobile network, with 
high speed backhaul giving us the 
capacity to provide a consistently good 
network experience to our customers; 

 a making calls more reliable – still the 

number one priority for most customers; 

 a upgrading our retail presence, to offer 
customers modern shops focused 
on service as well as sales;

 a increasing our next-generation fixed line 
infrastructure in Spain, Italy and Portugal; 
and

 a enhancing our suite of Enterprise products 
and services, and taking them into new 
geographical areas.

We have made significant progress on all 
of these elements during the year, and are 
on track to hit our key March 2016 targets. 

Highlights of our progress include:
 a extending our European 4G footprint 

to 72% population coverage, up from 32% 
in September 2013;

 a adding a further 33,000 2G and 42,000 3G 
sites, to deepen our existing coverage and 
improve voice reliability;

 a reaching 90% of the population 

in targeted urban areas with 3G in India; 
and

 a covering an additional 3.9 million homes 

across Europe with our own fibre.

These investments have already seen the 
customer experience improve significantly, 
with 88% of customers’ data sessions 
in Europe now at 3 Mbps or better (the level 
required to watch uninterrupted high-
definition video), and dropped call rates 
in Europe falling by 34%.

Data
We have witnessed exceptional demand 
for data this year, whether 4G in Europe 
or 3G in emerging markets, with data growth 
totalling 80% for the full year, and accelerating 
every quarter in Europe. As video and music 
services proliferate, and data coverage widens 
and becomes more consistent, customers 
are increasingly using their smartphones 
and tablets for entertainment, work and 
social interaction. 

We now provide 4G services in 18 countries, 
with a further four countries launched 
during the year. Our 4G customer base has 
quadrupled to 20.2 million. While progress 
has been rapid, still only 13% of our 
European customer base is on 4G, providing 
us with a very substantial opportunity for 
future growth. 

With quicker network response times, better 
in-building penetration and higher peak 
speeds, 4G is stimulating significant growth 
in data, with usage typically doubling when 
customers migrate from 3G to 4G. In addition, 
our successful commercial approach 
of bundling content packages with 4G 
in a number of European markets is boosting 
data consumption further, and enabling 
us to introduce larger data bundles 
to customers. Our ability to translate this 
strong data demand into revenue growth will 
be a key driver of our financial performance 
in the years ahead. 

In emerging markets, the data story is equally 
positive. In India, for example, we already have 
19 million 3G customers (up from 7 million 
a year ago), smartphone penetration in urban 
areas is already 44%, and 3G data usage 
per customer is at similar levels to Europe. 
For many, their first experience of the 
internet will be on mobile, given the lack 
of fixed line infrastructure. Our rapid roll-out 
of 3G networks this year is generating a rapid 
payback, with 3G browsing revenues growing 
at 140% during the year. 

Unified communications
We are well on the way to becoming a full 
service, integrated operator in our main 
markets. Through organic investment 
and acquisition, we now cover 28 million 
households (and thousands of businesses) 
across Europe with our own fibre or cable 
infrastructure. In addition, we can reach 
a further 22 million households by accessing 
the incumbent operators’ networks. In the 
2015 financial year, 25% of our service revenue 
in Europe came from fixed line, compared 
to just 10% five years ago. We now have 
11.3 million broadband customers and 
9.1 million TV customers in Europe.

During the year we completed the acquisition 
of Ono, Spain’s number one cable operator 
covering seven million homes. We made 
strong progress on the integration of both Ono 
and KDG in Germany, combining our fixed and 
mobile networks and beginning to migrate 
Vodafone broadband customers to our 
new infrastructure.

We are also demonstrating strong commercial 
momentum. We increased our European 
broadband customer base by over 850,000 
(excluding acquisitions) during the year, with 
revenue trends improving through the year. 
In the coming weeks, we will launch our 
consumer broadband proposition in the UK, 
with TV to follow later in 2015, and as a result 
will be offering integrated fixed and mobile 
services in all of our major European markets.

16

Vodafone Group Plc Annual Report 2015By the end of the coming financial year 
we expect that the clear improvements 
in network performance delivered by Project 
Spring, combined with a more consistent 
customer service experience, will begin 
to be reflected in stronger customer 
satisfaction. This in turn should reduce 
churn and, combined with continued 
strong growth in data usage, stabilise 
ARPU. Although cash flow will continue 
to be depressed in the coming year given 
the high levels of investment, our intention 
to continue to grow dividends per share 
annually demonstrates our confidence 
in strong future cash flow generation.

Vittorio Colao
Chief Executive

Enterprise
Services to business comprise around 27% 
of our Group service revenue, and 32% 
in Europe. Vodafone has a strong position 
in mobile enterprise, leveraging our trusted 
brand and network reliability. We are 
increasingly using this strong platform to win 
more international business and move more 
deeply into fixed line, which is a rapidly growing 
trend within Enterprise as well. Half of all 
new proposal requests in Vodafone Global 
Enterprise (‘VGE’) ask for converged solutions, 
and fixed is now 25% of Enterprise service 
revenue. At the same time, through Project 
Spring, we are investing in strategic growth 
areas such as Cloud and Hosting and M2M, 
which promise to be significant growth drivers 
in the future.

VGE, which provides services to our biggest 
international customers, achieved revenue 
growth of 1.8%*, as multi-national corporations 
continued their trend of seeking a single 
provider of services across borders. In M2M, 
we increased the number of connections 
to 21.5 million from 16.1 million last year, 
and acquired Cobra Automotive, a provider 
of value-added security and telematics 
services to the automotive industry. 
M2M revenue grew 24.7%*.

Unified communications continues 
to be a rapidly growing trend within Enterprise. 
Vodafone One Net, our cloud-based integrated 
fixed/mobile service, now has 3.9 million users 
across 11 markets – up 13% year-on-year.

Outlook
There are strong reasons for optimism over 
the future of the telecoms industry and 
Vodafone’s position within it. We are leading 
the way in increasing investment, which will 
significantly enhance the quality of service 
to customers. Ongoing consolidation in the 
sector will lead to fewer, healthier companies, 
and competition increasingly based on service 
differentiation rather than price alone. On the 
regulatory front, headwinds in Europe are 
easing, although India continues to introduce 
new measures that will limit growth in the 
short term.

The coming year will be another very 
important one for execution, as we complete 
the Project Spring build programme and 
continue the integration of KDG and Ono. 
At the same time, we will take further 
measures to stabilise average revenue per user 
(‘ARPU’) as usage continues to grow strongly. 

Our priority is to ensure that we give customers 
– whether individuals or businesses, 
mobile or fixed – the best possible service. 
This is not just about providing the best 
coverage and connectivity, but also about 
making everything about being a Vodafone 
customer easier, clearer and more reliable. 
Signing a contract, adding more services, 
understanding or challenging a bill, seeking 
help and advice online, over the phone 
or in one of our shops: we aim to improve 
every aspect of the customer relationship 
with Vodafone.

Growth in dividend per share
We increased the dividend per share by 2.0% this year 
and we intend to grow this annually

Dividend per share 

pence

12

11

10

9

11.22

11.00

10.19

2013

2014

2015

17

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Key performance indicators

Monitoring our  
strategic progress

We track our performance against strategic, financial and operational 
key performance indicators (‘KPIs’) which we judge to be the best 
indicators of how we are doing.

Europe 4G coverage 

1

Europe 4G customers 

1

Europe average  
smartphone data usage1

%

Achieved

million

Achieved

MB

1

Achieved

Expanding our 4G coverage is a key objective 
of Project Spring as it provides customers with 
a better experience and stimulates higher data usage  
and improved monetisation.

We previously reported smartphone penetration 
as a KPI, which is now 52% and above our 50% 
target for the year. While this metric remains crucial, 
we are increasingly focused on ensuring as many our 
customers experience data on 4G.

A key goal of our strategy in Europe is to get 
customers to use more data as this should, with 
successful monetisation, support revenue growth 
in the years ahead.

72

15.9

755

46

20

473

345

2013

2014

2015

2013

2014

2015

2013

2014

2015

3.3

0.5

We have now reached 72% coverage across our 
European markets and expect this to be over 90% 
by March 2016.

We increased the number of 4G customers 
by 12.6 million in the year and we expect this number 
to grow significantly in the coming year as the 
majority of new contract connections are now on 4G.

The average smartphone usage has doubled over 
the last two years, helped by our worry-free Red 
plans and the uptake of 4G and content packages. 
We expect this average to continue to increase next 
year and beyond. 

More on data usage: 
Pages 22 and 23

Europe NGN coverage 
(owned assets)

million homes passed

2

Europe fixed  
broadband customers

2

Emerging markets active  
data users2

Achieved

million

Achieved

million

3
Achieved

As part of our evolution to a unified communications 
provider, we are expanding our high-speed 
broadband coverage through a combination of cable 
and fibre assets, through both acquisitions and 
self-building programmes.

As we expand our broadband coverage we are 
successfully growing our broadband base.

Data is a huge opportunity in our emerging markets 
and we are increasing our data coverage across them 
all. Around half our customers still only experience 
data on 2G so a key goal for us is to increase the 
number of customers using 3G and 4G.

28

11.3

8.5

6.1

114.2

94.6

68.2

19

Data
not
available

2013

2014

2015

2013

2014

2015

2013

2014

2015

We now cover 28 million homes across Europe 
with owned infrastructure, equivalent to 19% of our 
European footprint. We expect this total to increase 
next year as we continue our building programmes. 
The total coverage increases to 50 million (35% 
of households) when including our wholesale 
access deals.

The total number of customers has been boosted 
by the acquisitions of Kabel Deutschland (added 
2.1 million) in the 2014 financial year and Ono (added 
1.6 million) and Hellas Online (added 0.5 million) 
during this year. In addition to this, we added 853,000 
customers over the year across Europe and expect 
to continue to grow our base next year and beyond.

Our active data customer base continues to grow 
significantly with nearly 20 million added in the year, 
half of which were in India. More and more of our 
data users are now using 3G, with 19 million 3G 
customers in India alone. We also currently offer 4G 
services in South Africa, Kenya, Lesotho and Qatar 
and expect this to expand in the future.

18

Vodafone Group Plc Annual Report 2015Measuring financial 
performance

We use four main metrics to track our financial performance.

Financial indicators
Our financial performance this year saw strong 
performances across our emerging markets 
offset by continued weakness across many 
of our European businesses, reflected in our 
service revenue and EBITDA performance.

Despite these pressures, and during a period 
of significant investment through Project 
Spring, we met our financial guidance for both 
EBITDA and free cash flow and increased our 
dividend per share.

Our results this year include a full year 
of Vodafone Italy (consolidated from February 
2014) and our acquisitions of Ono, Hellas 
Online and Cobra Automotive.

More on Financial performance: 
Page 38

Changes to KPIs this year
We have updated our KPIs this year 
to better align to our strategy and changing 
business model.

For our strategic KPIs, we have changed the 
focus of European mobile towards 4G and 
increasing data usage to better reflect the 
investments we are making with Project 
Spring. We have also expanded the scope 
of our strategic KPIs to address the growing 
importance of unified communications and 
the growth of data in emerging markets.

With the financial KPIs, we have moved 
to an absolute measure of EBITDA rather 
than margin and have removed adjusted 
operating profit, following the disposal 
of our interest in Verizon Wireless in the 
2014 financial year.

We have also removed mobile market 
share as a KPI as our focus is on improving 
our customer experience and we monitor 
the results of that through our financials.

Organic service revenue growth3 

EBITDA3 

%

More work to do

£ billion

Achieved

Growth in the top line demonstrates our ability 
to grow our customer base and stabilise or increase 
ARPU. We aim to return to service revenue growth.

Growth in EBITDA supports our overall profitability 
and free cash flow which helps fund investment and 
shareholder returns. Our guidance was for EBITDA 
of £11.3 billion to £11.9 billion in the year, excluding 
the results of Ono.

-0.1

-1.6

-2.6

2014

2013

2015

We were unable to grow our organic service revenue 
this year, mainly as a result of continued pressures 
in many European markets. We did, however, 
see continued improvements in the growth trends 
throughout the year, with positive growth in the final 
quarter of the year.

11.9

11.5

11.1

2013

2014

2015

Reported EBITDA of £11.9 billion increased mainly 
due to the inclusion of Italy and Ono. On an organic 
basis, EBITDA decreased by 6.9%*, reflecting the 
ongoing competitive pressures in Europe and the 
increased operating costs as a result of Project 
Spring. On a guidance basis, EBITDA was £11.7 billion, 
in line with the guidance range. 

More on EBITDA and financial year guidance: 
Page 39

Free cash flow3 

Dividend per share 

£ billion

Achieved

pence

Achieved

Cash generation is key to delivering strong shareholder 
returns. Our free cash flow will be depressed during 
the period of Project Spring as we increase our capital 
expenditure by around half. Our guidance was for 
positive free cash flow in the year.

The ordinary dividend remains the primary method 
of shareholder return and we have an outstanding 
record of growth here. We intended to increase the 
dividend per share annually.

11.00

11.22

10.19

5.7

4.4

1.1

2013

2014

2015

2013

2014

2015

Free cash flow fell by £3.3 billion over the year, 
with the £2.9 billion increase in capital expenditure 
not offset by the free cash flow contribution from 
Vodafone Italy and Ono. On a guidance basis, 
free cash flow was £1.3 billion, in line with the 
guidance range. 

More on free cash flow and financial year guidance: 
Page 39

We increased our dividend per share to 11.22 pence 
in the year. Our intention remains to grow the 
dividend per share annually.

19

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Key performance indicators (continued)

Measuring operational 
performance

We track our operational performance against three key  
metrics that cover the experience we offer our customers  
and the engagement and diversity of our employees.

Consumer mobile  
net promoter score

out of 21 markets

Employee engagement 

Percentage of women in  
senior management

Achieved

index

Achieved

%

More work to do

We use net promoter scores (‘NPS’) to measure the 
extent to which our customers would recommend 
us to friends and family. We aim to increase 
or maintain the number of markets where we are 
ranked number one by NPS.

The employee engagement score measures 
employees’ level of engagement – a combination 
of pride, loyalty and motivation. Our goal here 
is to retain our top quartile position.

Diversity increases the range of skills and styles 
in our business and increased female representation 
across our senior management (top c.1,600 
employees) is one measure of diversity. Our goal 
is simple, to increase the proportion each year.

11

78

77

77

24

23

22

9

8

2013

2014

2015

2013

2014

2015

2013

2014

2015

This year we increased the number of markets 
where we are ranked number one and our goal 
is to continue to increase this number every year. 
We are now ranked first or joint first in mobile in four 
of our top six markets (Italy, Spain, India and South 
Africa) while we lag behind in the UK and Germany.

Our employee engagement score remains broadly 
stable and we retained a top quartile position. 

More on Our people: 
Pages 28 and 29

We have not made progress on this metric this 
year, with the proportion falling slightly. To help 
improve gender diversity further, we launched a new 
maternity policy in the year. 

More on Our people: 
Pages 28 and 29

Notes:
1  Based on Android and iPhone devices.
2  Emerging markets comprise DRC, Egypt, Ghana, India, Lesotho, Mozambique, Qatar, South Africa, Tanzania and Turkey.
3  Financials for 2013 and 2014 are shown on the current statutory basis, including the results of the Group’s joint ventures using the equity accounting basis. 

Free cash flow excludes restructuring costs in all periods.

Paying for performance
The incentive plans used to reward the performance of our Directors and our senior managers, 
with some local variances, include measures linked to our key performance indicators.

The annual bonus (‘GSTIP’) pay-out for the 2015 financial year was dependent upon our 
performance across three financial measures (service revenue, EBITDA, and adjusted  
free cash flow) and one strategic measure (Competitive Performance assessment),  
with each having an equal 25% weighting. The Competitive Performance assessment  
was based on a market-by-market assessment of measures including NPS performance  
and relative revenue market share.

We are making two changes for the year ahead to underline the importance of providing  
the best possible customer experience. We will rebalance the weightings of the performance 
measures with 60% being equally split across the financial measures and 40% weighted 
to the strategic measures. In light of this increase in weighting the Competitive Performance 
assessment will be replaced by Customer Appreciation KPIs which will continue 
to include an assessment of NPS and we will add in Brand Consideration along with other 
customer measures.

More on rewards for performance in the Remuneration report:  
Pages 75 to 91

out of 13 KPIs achieved
versus 9 out of 12 in 2014

20

Vodafone Group Plc Annual Report 2015Measuring our economic 
impact in the EU 

Our substantial operations and investments in Europe have a positive 
impact on the EU economy as a whole, with our digital networks 
and services enabling businesses to enhance productivity and 
competitiveness, while helping public institutions enhance efficiency 
in delivering public services. For every €1 we add to the EU economy 
directly, we generate just under another €1 indirectly, through the 
purchase of goods and services from suppliers.

Better productivity
We provide jobs and the potential for a high skills 
career path for our 54,000 employees in Europe. 
Our employees are 40% more productive than the 
average across the telecommunications sectors 
in the 12 EU countries in which we operate1. 
For every full time equivalent Vodafone job 
we generate an average of 2.2 full time employment 
opportunities among our European suppliers.

For more information see our EU Economic Impact 
report online at vodafone.com/policy.

Note:
1  KPMG analysis based 
on data from Eurostat.

21

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Our strategy

Consumer Europe

While voice and messaging remain crucial to our customers, the  
demand for data continues to grow, both through mobile and through 
fixed. This growth provides a great opportunity for Vodafone and for our 
customers as we work towards providing the best data experience  
to more and more customers.

1

41% 
of service revenue from consumers in Europe

Context

 a More and more of our customers are 

using data, increasingly on 4G
 a Average smartphone data usage 

is accelerating, increasing 60% over 
the year

 a Customers want simplicity and worry-

free bills

 a We are now a major fixed broadband and 

TV provider

Where we are going

 a We are encouraging more customers 
to switch to data and to use more data
 a We are expanding our 4G network to over 
90% population coverage by March 2016

 a We continue to enable worry-free 

usage through our Vodafone Red and 
roaming plans

 a We are stimulating data usage through 

bundling content

 a We are increasingly providing mobile and 

fixed services together

 a We are improving the experience 

we offer customers through modernising 
our stores and investing in better 
customer service

Project Spring achievements
 a Taking 4G coverage to 72%
 a Reducing dropped calls to 0.6%
 a Increasing average smartphone data 

usage to 755MB

 a Modernising around 3,250 retail stores

22

Growing data penetration
Voice and messaging remain crucial to all 
of our customers and we have improved voice 
quality dramatically, with only around 1 in 170 
calls dropped on average compared with 
1 in 110 in September 2013. However, the rise 
of smartphones and other connected devices 
is leading more and more of our customers 
to use data on the move. Already over 
half of our customers use data, with 52% 
smartphone penetration across our base, 
and we have a great opportunity to extend 
this further.

To help data reach more and more people 
we provide low-priced entry level plans with 
small allowances, and combine these with 
affordable handsets, such as our Vodafone 
branded devices. During the year, we sold over 
3.4 million Vodafone branded smartphones 
across Europe.

4G driving increased usage
The arrival of 4G in Europe has had 
a significant impact – both on our business 
and on the experience our customers enjoy. 
4G is attractive because it offers much faster 
speeds and a more reliable experience, 
enabling customers to watch videos, stream 
music and enjoy the internet better than 
ever before.  

We have 15.9 million 4G customers across 
Europe, compared to only 3.3 million 
a year ago. 

4G is driving an increase in data usage, both 
in absolute and per-user terms. On average our 
4G customers use twice as much data as our 
3G customers and that has helped average 
smartphone usage increase from 473MB 
to 755MB during the year. This is supported 
by the large increase in video streaming, which 
now accounts for 48% of data traffic.

Bundling content with our 4G plans is also 
helping to increase data usage, as discussed 
on page 23.

Monetising increased usage
As customers use more and more data 
it is important that we monetise this. 
Higher usage has helped drive higher revenues 
per customer in some markets, especially 
in the UK where 4G data usage trends are 
particularly strong. In some markets, average 
revenue per user (‘ARPU’) has continued to fall 
as the benefit of increased data usage has not 
offset the fall in market prices.

European smartphone penetration   %

3G vs. 4G average monthly 
data usage1

GB 

60

50

40

30

52

45

38

2013

2014

2015

2.0

1.5

1.0

0.5

0

1.9

1.6

0.9

0.7

Netherlands

Spain

Video as a % of data traffic 

%

Roamers registered  
on “Daily offer” 

million 

60

40

20

0

48

37

37

2013

2014

2015

Note:
1  Based on 3G to 4G cohort analysis

30

20

10

0

20.0

14.2

3.0
2013

2014

2015

Vodafone Group Plc Annual Report 2015Expanding our  
worry-free propositions
A crucial part of our strategy to encourage 
greater data usage is to remove the concern 
many customers have about using data. 
The main way we have done this is through 
our Vodafone Red plans.

Vodafone Red offers unlimited calls and texts 
with generous data allowances – letting our 
customers use their phones without worrying 
about their bill. We now have 16.4 million Red 
customers across all our European markets, 
improving customer satisfaction and reducing 
the level of customers deciding to leave us. 
We have extended worry-free usage even 
further for some customers with integrated 
European roaming, Secure Net (our mobile 
security software) and cloud storage offered 
with many high-value plans.

Vodafone Red also helps protect our business 
against over-the-top voice and messaging 
services that let customers use their data 
allowance rather than their voice and 
messaging allowances. We now have 62% 
of our mobile service revenue in Europe 
coming from customers’ committed bundles, 
up from 58% a year ago.

Expanding worry-free roaming
We have continued to take the concern 
out of roaming for our customers with our 
daily offer, which allows customers to take 
their home tariff abroad for a small fee. 
We now have 20 million customers who 
have registered for this offer compared with 
14 million a year ago, accounting for 33% 
of consumer roamers. 

We now also offer 4G roaming in all our 4G 
markets, letting our customers enjoy 4G 
abroad in up to 54 countries. Customers using 
our daily offer typically use their phone more 
and generate higher roaming ARPU than those 
on standard tariffs.

A major fixed operator
The story is not just about mobile data. 
As a result of recent acquisitions and our 
organic strategy, we now have 11.3 million 
fixed broadband customers and 9.1 million 
TV customers across Europe.

As we become a larger fixed operator, 
we are increasingly providing customers 
with both mobile and fixed services. 
Consumers increasingly want one plan that 
includes their fixed, mobile and TV packages 
and we are making progress towards providing 
this across our markets. 

Our unified communications strategy 
is discussed in detail on the next two pages.

Customer experience
While our strategy across Europe is focused 
on providing a great data experience, 
it is important that we work on our everyday 
interactions with customers.

As part of Project Spring we are upgrading 
around 8,000 of our stores to enhance the 
experience we offer customers. We have 
upgraded around 3,250 so far.

We are also upgrading our customer service, 
with 24/7 telephone support available in all 
markets and significant increases in the use 
of our mobile and online based care products. 
We now have 12.5 million ‘My Vodafone 
App’ users who can check their balance and 
usage, and access help and support, wherever 
they are.

Bundling content encouraging 
data usage
We have also increased average data usage 
by offering customers content packages as part 
of their price plans. We include services such 
as Netflix, Spotify and Napster within selected plans 
across eight European markets.

Customers who sign up to these content packages 
typically use at least twice as much data as similar 
customers who do not have bundled content.

Mobile customers with bundled price plans in Europe

23

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Our strategy (continued)

Unified  
Communications

Our customers increasingly expect to connect to friends, information and 
entertainment wherever they are, irrespective of the underlying technology. 
We are growing our next-generation fixed capability to meet their needs.

2 20% 

of service revenue from fixed services

Context

 a Customers increasingly want access 
to their content – photos, videos, 
music, internet – wherever they are, 
and on whatever device they are using – 
phone, tablet, laptop or TV screen

 a Customers are agnostic about using fixed 
or mobile networks – the most important 
requirement is a reliable connection

 a We are seeing a growing demand for both 
combined fixed and mobile bundles and 
pay TV and broadband packages

 a The growing demand for data requires 
a strong backhaul network with high 
speed fixed fibre or microwave capability 
linked to the mobile radio network

Where we are going

 a We expect fixed revenue to become 

more important to us over time as we aim 
to increase our market share

 a We aim to increase the number of fixed 

broadband users

 a We expect to pass more households with 

high speed fibre or cable

 a We aim to have the best in class 

converged services including TV and all 
services on one single bill

What is unified 
communications?
More and more customers are consuming 
bundled fixed and mobile services which 
often provide better value for money, 
and increasingly, one single bill and one single 
point of contact. To meet this evolving demand 
requires seamless high speed connectivity 
through the integration of multiple 
technologies such as 3G, 4G, WiFi, cable and 
fibre – which we call “unified communications”.

The market opportunity
We are well established in mobile, with 
a market share in Europe of over 20%. 
In the fixed market, where we are building 
our presence, our share is currently around 
10%, giving us a real opportunity to grow 
in this space.

The bundling of fixed and mobile services has 
been a feature of the enterprise market for 
several years and it is becoming increasingly 
important for consumers too. In a number 
of key European markets, a large share 
of households already take combined fixed 
and mobile bundles – including 50% in Spain 
and 25% in Portugal – and we see clear signs 
of this expanding to other countries.

During the year our competitors launched 
new convergent offers in several key European 
markets and we started to respond with 
our own offers. Therefore, it is critical for 
us to continue to develop fixed broadband 
services alongside our established mobile 
assets so that we can compete in this 
growing segment.

Our fixed strategy
Our goal is to secure access to high speed 
fixed broadband infrastructure in all our 
major European markets. We will continue 
to do this either through building our own 
fibre, wholesaling (renting) from incumbent 
fixed operators or acquisitions. We decide 
which approach to adopt on a market-by-
market basis, taking into account the cost 
of building our own fibre, the economics of the 
wholesale terms on offer, the speed of market 
development, and the availability of good 
quality businesses to acquire. 

We have made good progress on our strategy. 
During the year we completed the purchase 
of two fixed companies – Ono, Spain’s largest 
cable company, and Hellas Online, a leading 
provider of fixed telecom services in Greece. 
We are progressing well on the building of our 
own fibre networks in Italy, Spain and Portugal, 
with preparations underway in Ireland. 

Project Spring achievements
 a Increasing our next-generation fixed line 
infrastructure to 28 million households 
 a Increasing fixed broadband customers 

to 12 million

 a Providing five million customers with 
high speed fibre or cable broadband

Fixed service revenue  
percentage of total service revenue

% 

Fixed broadband and  
TV customers

million 

20

15

10

5

0

20

16

12

2013

2014

2015

15

10

5

0

12.1

9.2

8.3

9.1

6.9

0.2

2013

2014

Fixed broadband customers

2015
TV customers

24

Vodafone Group Plc Annual Report 2015During the year our fixed broadband base 
in Europe increased by nearly 2.8 million 
(including acquisitions) to 11.3 million making 
us one of the largest providers of fixed 
broadband services in Europe. The number 
of customers taking our high speed fibre 
or cable broadband increased to five million. 
Our ambition is to expand our broadband 
coverage further.

Our converged solution for business 
customers, Vodafone One Net, combines 
fixed and mobile services and a full suite 
of cloud-based unified communications and 
collaboration services in one easy to use 
package. During the year we expanded the 
service to more markets and the number 
of users increased by 400,000 to 3.9 million. 

In the coming weeks we will launch residential 
broadband services in the UK, using the 
infrastructure acquired with Cable & Wireless 
Worldwide (‘CWW’). Over 2,200 mobile base 
station sites in the UK have been connected 
to the CWW network, which significantly 
increases both the amount and speed of data 
we can carry. We remain on track to achieve 
the financial synergy targets we set when 
we acquired CWW.

We have made good progress on the 
integration of both Ono in Spain and KDG 
in Germany, combining our fixed and 
mobile networks and beginning to migrate 
Vodafone broadband customers to our new 
infrastructure. For example, in Germany 
we have created one national backbone and 
70% of all traffic has already been migrated 
onto a single network. Read more about the 
integration process on page 39. 

In emerging markets we are also building high 
speed fibre capability to serve targeted urban 
areas. In South Africa we have launched fibre 
to business services and begun to trial fibre 
to the home. 

In India we laid around 16,000 kilometres 
of fibre to business areas during the year taking 
the total to nearly 150,000 kilometres. 

Our subsidiary, Vodacom, is awaiting regulatory 
approval to acquire Neotel, the second largest 
provider of fixed telecommunications services 
in South Africa. 

According to external estimates1 an increasing 
number of households in Europe take 
bundles of pay TV and broadband packages. 
To ensure we can offer the best in class 
unified communications solutions we also 
provide TV services. We already have nine 
million TV customers in six markets through 
wholesale arrangements, and we aim 
to expand this to several new markets this year. 

Our fixed broadband assets 
and performance
The successful execution of our strategy has 
given us a strong unified communications 
footprint in Europe. We now pass 28 million 
households with our own high speed fixed 
fibre or cable infrastructure. In addition, 
we can reach a further 22 million households 
via wholesale agreements with fixed 
operators. This strategy is supporting good 
commercial performance. 

Note:
1  Analysys Mason.

Ono acquisition
We spent €7.2 billion (£5.8 billion) during the 
year acquiring Ono in Spain, a leading provider 
of telecommunications services including fixed 
telephony, broadband, pay-TV, and mobile services.

Ono has the largest cable network in Spain with 
7.4 million homes passed (around 40% of Spanish 
households). It serves 1.9 million customers and 
is the market leader in ultrafast broadband, offering 
superior speeds in excess of 200 Mbps.

In April 2015 we launched our fully converged offer, 
Vodafone One, which utilises the best of Vodafone 
and Ono to give customers in Spain the next-
generation converged service with the fastest 4G 
mobile network, landline (fixed), internet and TV. 

25

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Our strategy (continued)

Consumer  
Emerging Markets

Today, fast growing emerging markets in Asia and Africa generate a third 
of our revenue. We believe that these markets provide a significant future 
growth opportunity, driven by rising wealth, expanding populations and 
growing demand for mobile services.

23% 
of service revenue from consumers in emerging markets (and a further 6% from enterprise customers)

3

Context

 a Our emerging markets are India, South 

Africa, Turkey, Egypt, Ghana, Kenya, Qatar, 
Tanzania and several other southern 
African countries

 a These markets are growing quickly – 

reflected in a 20% growth in customers 
to 321 million in just three years

 a The demand for mobile data in emerging 
markets is growing rapidly – with data 
volumes doubling this year

 a There is strong demand for mobile 
money services as many people 
in these markets have little or no access 
to banking services

Where we are going

 a We are increasing and upgrading our base 
station sites to improve network coverage 
and quality

 a We are managing the growing demand 
for data through the deployment of high 
speed mobile networks and fibre based 
services to enterprise customers
 a We are continuing to invest in market 
leading distribution and value for 
money offers

 a We are enhancing our leading mobile 
money service, M-Pesa, by increasing 
the range of mobile financial services 
it provides

Project Spring achievements
 a Extending our AMAP 3G/4G footprint 
(excluding India) to 82% population 
coverage (2016 target 84%)

 a Growing 3G coverage in targeted urban 
areas in India to 90% (2016 target 95%)
 a Taking 4G to Kenya, Lesotho and Qatar, 
with more emerging markets to follow
 a Increasing M-Pesa to 19.9 million users

Increasing our network quality
We are delivering strong growth in emerging 
markets, reflected in a 7% rise in customers 
over the year to 321 million, representing 
72% of the total. However, mobile penetration 
is still less than 100%, compared with nearly 
140% in Europe, so we expect to see a lot more 
growth going forward.

To support and drive this growth opportunity 
we have made significant progress 
on upgrading and further extending our 
mobile network, with 24,000 2G and 
30,000 3G radio sites added in AMAP since 
Project Spring commenced. As an example 
of progress, our 3G coverage in targeted urban 
areas across India is now 90%, and customers 
are experiencing a 44% gain in download 
speeds. In addition we have launched 4G 
networks in four emerging markets and 
in selected countries we also provide even 
faster fixed fibre services to urban areas.

Driving the data opportunity
Data usage in emerging markets is expanding 
rapidly (doubling in the year) due to the growth 
in customers, the expanding network and the 
greater range and affordability of handsets. 
During the year we made good progress. 
We increased the number of data users by 21% 
to 114 million, which is two thirds of the total 
across the Company; we trebled the number 
of 3G data users in India to 19 million; Vodacom 
delivered a 16% increase in active data users 
to 26 million or 39% of total customers; 
and smartphone penetration in Turkey rose 
to 46% from 34% last year. 

Enhancing  
customer experience
We have a significant distribution footprint 
in emerging markets with 10,000 branded 
or franchised stores. We have modernised 
nearly 1,300 of these stores and are targeting 
to reach around 2,300 by 2016. In India we have 
the largest footprint of 1.8 million recharge 
outlets, significantly more than our nearest 
competitor. In South Africa we introduced 
webchat, so customers can resolve their queries 
online, and enhanced the MyVodacom app for 
smartphones, which allows customers to view 
their account balance or top up their account, 
with new features such as data top-ups. 

To ensure we provide value for money in our 
emerging markets we offer targeted price 
plans based on customers’ usage patterns, 
and in South Africa we reduced prepaid prices 
by 18%, leading to a significant uplift in usage. 

M-Pesa: increasing access  
to mobile financial services
Our mobile money transfer and payment 
service, M-Pesa, enables people who have 
access to a mobile phone, but limited 
or no access to a bank account, to send and 
receive money, purchase goods, pay bills, 
and in some markets save money and 
receive short-term loans. M-Pesa is available 
in nine countries via a network of 273,000 
agents. We now have 19.9 million active 
M-Pesa customers, an increase of 18% over 
last year. It represents around 20% of the 
service revenue and over half of the mobile 
customer base in established M-Pesa markets 
such as Kenya and Tanzania. During the year 
we launched our first international money 
transfer corridor between Tanzania and Kenya; 
we also relaunched M-Pesa in South Africa and 
completed the national roll-out in India.

Mobile customers in  
emerging markets

million 

Data users in emerging markets  million 

400

300

200

100

0

302.4

321.4

275.3

2013

2014

2015

120

80

40

0

114.2

94.6

68.2

2013

2014

2015

26

Vodafone Group Plc Annual Report 2015Enterprise

As businesses increasingly look for more than just mobile services,  
and make mobility a central part of their strategies, we are becoming 
a leading total communications provider. Our portfolio includes a  
range of mobile, fixed, unified communications, Cloud and Hosting  
and M2M services.

27% 
of service revenue from Enterprise

4

Context

 a Businesses of every size are facing the 

same challenges and opportunities as the 
boundary between mobile and fixed 
communications and IT blurs
 a They and their employees expect 

to be confidently connected to people, 
customers, data and applications 
wherever they are and whenever 
they want

Where we are going

 a We are building a comprehensive total 

communications portfolio, rooted in our 
core strength in mobile

 a Our strategy is focused around three 

market segments – small and medium-
sized enterprises, large and multinational 
corporates and carriers
 a Investment is concentrated 

on three high-growth markets – unified 
communications, Cloud and Hosting 
and M2M

Project Spring achievements
 a Extending our global IP-VPN footprint 

to 62 countries via 256 points 
of presence

 a Launching our Cloud and Hosting 

services in Germany

 a Securing a US mobile virtual network 

operator partner 

 a Expanding our M2M footprint to a further 

four markets

Moving to Total  
Communications
While the majority of our revenue comes from 
mobile, we are increasingly moving to total 
communications – providing many services 
beyond mobile.

Vodafone One Net, our flagship converged 
fixed and mobile communications offer, 
is available for both large and multinational 
companies and for small and medium-
sized companies.

Vodafone’s IP-VPN network provides private 
Wide Area Network capability to connect our 
customers’ sites, assets and people together 
securely. The Vodafone IP-VPN network 
is extensive, connecting 62 countries directly. 
We also offer national fixed networks in many 
countries around the world.

The majority of our Enterprise business 
is managed in our country operations, with 
the remainder managed by units that operate 
across geographies (VGE, M2M and Cloud 
and Hosting). These account for 26% of all 
Enterprise service revenue.

Vodafone Global Enterprise
Vodafone Global Enterprise (‘VGE’) delivers 
Total Communications services to around 
1,700 of the world’s largest multinational 
companies in over 100 countries. 
VGE simplifies operations for our customers 
by providing them with a single account 
and service team, a single multi-country 
contract, single pricing structures and 
a single portfolio of products and services. 
These are underpinned by our fully integrated 
fixed and mobile networks, cloud-based 
hosting platforms, M2M capability and other 
business services.

M2M
M2M is driving the “Internet of Things” 
by connecting people, places and things to the 
Internet, turning them into intelligent assets 
that communicate.

Our M2M business serves customers globally, 
across all sectors, with a focus on the high 
growth areas of automotive, utilities and 
consumer electronics. We have expanded the 
number of connections to 21.5 million from 
16.2 million a year ago.

In August 2014 we acquired Cobra Automotive 
to move up the M2M value chain in the 
automotive industry and create a world 
leading “Connected Car” services provider.

Cloud and Hosting
By combining our secure mobile and fixed 
connectivity strength with our Cloud and 
Hosting services, we help organisations move 
their data and applications to the Cloud and 
transform the way they do business, reducing 
costs and increasing flexibility.

Our Cloud and Hosting business serves more 
than 1,200 public sector and enterprise 
customers globally using our 18 data centres 
in the UK, Ireland, Germany and Africa, 
complemented by a partner network of data 
centre facilities.

Carrier Services
Our Carrier Services division manages the 
commercial relationships with around 1,000 
communication service providers globally and 
offers a broad portfolio of fixed and mobile 
connectivity and other services. We are the 
world’s largest international voice carrier 
and one of the world’s largest investors 
in submarine cables that reach more than 
100 countries.

Fixed as a percentage of  
enterprise service revenue

% 

Split of enterprise service 
revenue 2015

% 

30

20

10

0

25

23

12

2013

2014

2015

VGE/M2M 
/Cloud 
and Hosting 

26%

Managed 
in our 
country 
operations 

74%

27

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Our people

The people behind  
our business

Our people are behind every aspect of our strategy so it is important that 
we attract, develop and retain exceptional people so we can always deliver 
the best experience for our customers.

During the year we employed an average 
of 101,4431 people and had 105,970 
employees as of March 2015, as well 
as 25,267 contractors. The number of people 
in our business increased during the year 
following our acquisitions of Ono in Spain, 
Cobra Automotive in Italy and Hellas Online 
in Greece, plus the purchase of over 130 
Phones 4u stores in the UK.

The following sections highlight our progress 
in the key areas behind our people strategy.

Increasing employee 
engagement
For our strategy to work we need our 
employees to believe in us. Every year all 
our employees are invited to participate 
in a global survey which allows us to measure 
engagement levels, compare ourselves 
with other large companies and help 
us identify ways to improve how we do things. 
Our employee engagement index measures 
how committed our employees are, their 
desire to continue working for us and 
their willingness to recommend Vodafone 
as an employer. The index remained stable this 
year at 77 points, still in the top quartile. 

Our employee turnover rate, measuring the 
rate at which employees leave us, increased 
to 18% reflecting the increased level 
of acquisitions and integration in the business.

We provide information to our employees 
in a variety of ways, including our intranet 
sites, email, text and video messages, as well 
as through individual teams. We also provide 
online platforms for employees to feedback 
their comments.

Valuing diversity
We believe that a diverse workforce helps 
us achieve our goals by helping us better 
understand and meet the needs of our 
customers. We are both a multinational and 
a multicultural company and employ people 
from 130 countries, with 24 nationalities 
in our Senior Leadership Team (our top 
224 managers).

Gender diversity is a key goal for us. At the 
end of the year we employed 67,657 men 
(64%) and 38,313 women (36%). We have seen 
a slight decrease in the proportion of women 
in senior management (top c.1,600 managers), 
now 23% compared with 24% a year ago, while 
the proportion in our Senior Leadership Team 
has remained stable at 22%.

To help push our progress in gender diversity, 
we launched a new maternity policy in March 
2015 that provides mandatory minimum 
maternity benefits as standard across all our 
markets, including 16 weeks’ full pay followed 
by full pay for a 30-hour week for the first 
six months after employees return to work. 

We believe this will help redress the gender 
balance in our business.

We believe in treating all employees equally 
and offer equal opportunities in all aspects 
of employment and advancement regardless 
of race, nationality, gender, age, marital status, 
sexual orientation, disability, religion or political 
beliefs. This year’s people survey showed that 
88% of employees believe that Vodafone 
treats people fairly.

Improving our customer focus
All of our employees are expected to work 
in the “The Vodafone Way”. This is about 
ensuring that we work with speed, simplicity 
and trust so that we can be customer-
obsessed at all times. We have run 
development workshops for all our senior 
management for the fourth consecutive 
year and will hold further workshops in the 
coming year.

Training our people
We want people to grow their careers 
at Vodafone and develop the skills and talent 
needed to grow our business. We do this 
through formal training, on the job experience 
and regular coaching from managers.

We have global training academies for key 
areas such as marketing, technology, enterprise 
sales, retail, finance and supply chain. 

Employees by location 

%

Average number of employees 

Employee engagement 

index

Other 34%

Spain 5%

Italy 6%

Vodacom 7%

Germany  
14%

UK 16%

120,000

90,000

60,000

30,000

0

91,272

92,812

101,443

2013

2014

2015

100

75

50

25

0

78

77

77

2013

2014

2015

India 18%

Employee turnover rates 

20

15

10

5

0

28

16

15

18

2013

2014

2015

%

Nationalities in top senior  
leadership roles

% 

Women in senior management  

% 

30

20

10

0

26

24

24

2013

2014

2015

30

20

10

0

22

24

23

2013

2014

2015

Vodafone Group Plc Annual Report 2015During the year we trained around 18,000 
people in our Technology Academy, around 
13,000 people in our Retail Academy and 
over 8,000 in our Enterprise Sales Academy. 
Next year we will introduce a Customer 
Experience Academy to help transform our 
customer service.

Developing future leaders
We conduct regular talent reviews to identify 
high-potential future leaders and accelerate 
the progress of high-potential managers 
through our “Inspire” programme, which offers 
development and executive coaching and may 
include an assignment to another Vodafone 
market or function.

Our “Discover” programme for graduates 
accelerates the careers of high performing 
graduates, with over 600 people recruited 
onto this programme during the year. We also 
have an international assignment programme, 
“Columbus” which gives recent “Discover” 
graduates an international assignment.

Recognising performance
We maintained our approach of rewarding 
people based on their performance, 
potential and contribution to our success. 
We benchmark roles regularly to ensure 
competitive, fair remuneration in every 
country in which we operate. We also offer 
competitive retirement and other benefit 
provisions which vary depending on conditions 
and practices in local markets. 

Global short-term incentive plans are offered 
to a large percentage of employees and global 
long-term incentive plans are offered to our 
senior managers. Our incentive arrangements 
are subject to company performance 
measures, comprising both financial and 
strategic metrics, and individual performance 
measures. This ensures that variable pay 
is demonstrably linked to both company 
and individual performance, and that poor 
performance is not rewarded.

Note:
1  Employee numbers are shown on a full time employee 

basis. A statutory view is provided on page 157.

An ownership mentality is also a cornerstone 
of our reward programme and senior executives 
are expected to build up and maintain 
a significant holding of Vodafone shares. 

Simplifying and improving  
our business
We continue to move transactional and back 
office activities to our shared service centres 
in Egypt, India, Hungary and Romania, with 
16,800 employees and contractors in these 
centres, compared with 13,300 a year ago. 
These centres allow us to standardise many 
of our support functions and deliver a more 
consistent and improved experience to our 
customers. These centres also support our 
cost reduction goal as we benefit from lower 
labour costs.

Doing what’s right
We have a “Code of Conduct” that sets out our 
business principles and what we expect from 
employees to ensure they protect themselves 
as well as the Company’s reputation and 
assets. We communicate these through our 
“Doing What’s Right” campaign which covers 
topics including health and safety, anti-
bribery, privacy, security and competition law 
to ensure that people know what’s expected 
of them and managers know what is expected 
of their teams.

Creating a safe place to work
We know from experience that failing 
to follow basic health and safety standards 
can lead to our employees, the people 
we work with and the people exposed to our 
activities being seriously injured or killed. 
We believe that accidents and injuries are 
preventable and we do our utmost to prevent 
them by promoting a culture where safety 
is an integral part of every business decision 
across the Group.

Our “Absolute Rules” help employees follow 
best practice for safety and we focus on our top 
five risks: road safety, working with electricity, 
working at height, working with underground 
cables and working with contractors (where 
we have less control over safety). The safety 
culture in Vodafone continues to improve with 
the results of our latest people survey showing 
that 91% of employees believe that our 
“Absolute Rules” are taken seriously compared 
with 89% last year.

Despite these measures, we greatly 
regret to report that ten people died while 
undertaking work on behalf of Vodafone 
last year. Vehicle-related incidents involving 
subcontractors in emerging markets remain 
our main cause of fatalities and we continue 
to implement safe driving programmes in all 
of our markets.

Integrating our acquisitions
As we develop our business towards unified  
communications we need to combine with the  
companies we acquire and ensure that all of our  
employees have the new skills that we increasingly need,  
such as cable engineering and door-to-door selling.

During the year we integrated around 5,000 Kabel 
Deutschland employees in Germany and around 
2,500 Ono employees in Spain as well as employees 
from our acquisitions of Cobra Automotive in Italy, 
Hellas Online in Greece and our purchase of over  
130 stores from Phones 4u in the UK.

When we acquire a company we look to include all 
new employees within Vodafone as soon as possible. 
Just two months after the acquisition of Ono, all  
their employees had the same tools as Vodafone 
employees and within six months we had moved all 
of Ono’s headquarter employees into Vodafone’s main 
offices in Spain so we all sit under one roof. Within eight 
months we had combined the management structure 
so we are now truly one organisation.

29

Around 7,500 employees integrated in Germany 
and Spain this year

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Sustainable business

Sustainable business

Our significant global footprint combined with the power of our 
communications technology can help transform people’s lives. This enables 
us to align our business growth with our goal to be a sustainable business.

Communications technology is acknowledged 
to be transformative in improving people’s  
lives and livelihoods, as well as driving 
economic growth and development. 
Estimates show that a 10% increase in  
mobile penetration in emerging markets 
leads to a 4.2% rise in long-term productivity1. 
Vodafone contributes to the socio-economic 
development of our customers by using 
technology to tackle some of the most 
pressing challenges faced by society today, 
with significant contributions in the areas 
of education and skills development, access 
to financial services and resource efficiency.

How we achieve our goals is critical 
to the long-term success of the business. 
Our approach is driven by a commitment 
to operate in an ethical and responsible 
manner in all we do. This report highlights our 
progress in four critical areas.

Saving energy and reducing 
our carbon footprint
Though we continue to extend the reach of our 
network to more customers, who are using 
ever-increasing amounts of data, our own 
carbon footprint has remained relatively stable, 
despite significant acquisitions. 

The efficiency of our operations has greatly 
improved, with emissions per base station 
at 9.9 tonnes of carbon dioxide equivalent 
(‘CO2e’), 33% lower than in 2007. Our total 
carbon emissions in 2015 were 2.8 million 
tonnes of CO2e, an increase on 2014 due 
to newly acquired operations and the 
expansion of our network. We remain 
committed to reduce our energy consumption 
as far as possible, through energy efficiency 
measures and renewable investments.

As a market leader in M2M solutions, we have 
a great opportunity to help our enterprise 
customers to cut their carbon emissions, 
while delivering them significant cost savings. 
Real-time tracking of vehicles, for example, 
helps fleet managers revise routes, saving fuel 
and emissions. 

By March 2015, we had approximately nine 
million active M2M connections with carbon-
reducing potential in the smart metering, 
fleet management and automotive sectors. 
We estimate that we delivered savings 
of 3.5 million tonnes of CO2e for our customers 
from our M2M products and services, call 
conferencing and cloud and hosting solutions, 
in 2015 – almost a million tonnes higher than 
our total emissions.

Tonnes of carbon emissions 
per base station

Carbon emissions2 

millions of  
tonnes CO2e

2.55

2.36

2.80

2013

2014
Scope 1 (direct greenhouse gas (‘GHG’) emissions)
Scope 2 (indirect GHG emissions)

2015

15

10

5

0

14.7

9.5

9.7

9.9

2007

2013

2014

2015

3

2

1

0

Notes:
1  Deloitte and the GSMA. 
2  Calculated using local market actual or estimated data 
sourced from invoices, purchasing requisitions, direct 
data measurement and estimations. Carbon emissions 
calculated in line with DEFRA guidance. For full 
methodology see our Sustainability Report 2015. KDG and 
Ono data included for 2015 only.

30

We are now working towards a new goal 
for our carbon footprint: within three years 
we aim to enable our customers to reduce 
their carbon emissions by twice the 
amount of carbon we generate through our 
own activities.

Financial inclusion
M-Pesa continues to evolve beyond 
a traditional money transfer service. It now 
enables people to save and borrow money, 
receive salaries and benefits, send and receive 
money from overseas, and pay for goods and 
services, regardless of whether they have 
a bank account. Launched two years ago 
in Kenya, Lipa Na M-Pesa enables customers 
to make cash-free payments for goods and 
services on a day-to-day basis, whether they 
are paying a supplier, or shopping in a retail 
environment, with over £80 million worth 
of transactions enacted just in March 2015.

Our M-Pesa international money transfer 
service continues to expand and it is now 
possible for people to send and receive 
money between Kenya and Tanzania. 
Providing senders of cross-border money 
transfers with more choice gives our 
customers a cheaper, more convenient 
way to send and receive money.

Vodafone Foundation:  
mobilising the community,  
mobilising social change
We believe that our communications 
technologies can help to address some of the 
world’s most pressing humanitarian challenges 
and thus improve people’s lives. To achieve this, 
the Vodafone Foundation invests in projects 
in the communities within the countries in which 
Vodafone operates, and is the centre of a network 
of global and local social investment programmes. 

The total amount donated to the Vodafone 
Foundations in 2015 was £48.2 million. 
Since its inception, Vodafone has donated over 
£520 million to the charitable programmes led 
by our Foundations.

Vodafone Group Plc Annual Report 2015 
 
 
 
 
 
M-Pesa is at the heart of many of our 
transformational solutions in other areas, 
particularly in agriculture and health. A new 
collaboration with the National Rural Health 
Mission and Rural Employment Guarantee 
uses M-Pesa to disburse government benefits 
in the states of Bihar and Jharkhand in India. 
In Tanzania, our collaboration with the 
Commercial Bank of Africa, enables M-Pesa 
customers to access interest-bearing savings 
accounts and small loans.

Enhancing our  
enterprise customers’ 
sustainability efforts
Our enterprise customers expect 
us to support their commitment to operate 
in a sustainable way. In the 2015 financial 
year, over £1.5 billion worth of commercial 
bids and contracts included a sustainability 
performance assessment. 

We are piloting and scaling mobile solutions 
through the agriculture value chain with three 
of our largest enterprise customers. Together, 
we are exploring how mobile money and data, 
and M-Pesa specifically, can help to mobilise 
distribution channels and create jobs, as well 
as how it can improve the efficiency and 
affordability of water distribution in rural India.

JustTextGiving
JustTextGiving by Vodafone is the headline 
programme of the Vodafone Foundation in the 
UK. It enables individuals and charities to collect 
donations via text and is available to all mobile 
customers on any UK network. Donors simply use 
a unique code to send donations via text and 100% 
of the amount donated goes to the UK registered 
charity. JustTextGiving is now being used by around 
207,900 fundraisers and 21,600 charities and 
has helped raise more than £27 million since its 
inception in May 2011.

We are also rolling out a mobile solution 
to enable Anglo American, an international 
mining company, to engage directly with local 
communities on a monthly basis, in order 
to gain real-time feedback on the impact 
of their operations.

Privacy and human rights
The amount of data and personal information 
transmitted over our networks continues 
to increase. Our commitment to protecting 
that information and respecting our customers’ 
right to privacy and freedom of expression 
remains critical in retaining their trust.

We are one of the first communications 
operators in the world to provide a  
country-by-country analysis of demands 
received for access to our customers’ data 
by law enforcement authorities, through 
the publication of our Law Enforcement 
Disclosure report. 

This report explains our principles and 
approach, as well as the policies and processes 
we follow when responding to demands from 
government agencies and authorities. It also 
sets out the framework within which we believe 
governments should act. For more information 
see vodafone.com/sustainability.

Instant Classroom launched
During 2015 the Vodafone Foundation launched 
Instant Classroom, a digital “school in a box” that 
can be set up in a matter of minutes, helping 
to give children and young people in some of the 
world’s largest and most poorly resourced refugee 
camps the opportunity to continue their education. 
The Instant Classroom is shipped in a case which 
is equipped with a laptop, 25 tablets pre-loaded with 
educational software, a projector, a speaker and 
a hotspot modem with 3G connectivity. 

The Instant Classroom was developed 
to support the continued roll-out of the Vodafone 
Foundation’s Instant Network Schools programme 
in partnership with the United Nations High 
Commissioner for Refugees. These ‘schools’ 
are solar powered centres which provide access 
to digital educational content and the internet via 
tablets. So far, 16 Instant Network Schools have 
been established in Kenya, DRC and South Sudan, 
benefiting over 26,000 children and 500 teachers. 
Over the next two years the Instant Network Schools 
programme will be extended to support additional 
schools in refugee camps in Kenya, DRC and 
Tanzania with the aim of reaching 60,000 students.

During 2014, Vodafone chaired the 
Telecommunications Industry Dialogue on 
Freedom and Privacy of Expression, which 
continues to work in collaboration with the 
Global Network Initiative (‘GNI’) to address the 
issues of privacy and freedom of expression as 
they relate to the telecommunications sector. 
Wherever we operate, we work to ensure 
that we do not infringe human rights through 
our operations or business relationships.

We continue to work with our suppliers 
and others in our industry to raise ethical, 
labour and environmental standards in our 
supply chain. We now enable some of our 
suppliers’ workers to give direct, anonymous 
feedback on their working conditions, using 
their mobile phones, in collaboration with 
Good World Solutions. Responses to the 
surveys are aggregated anonymously and 
provided directly to Vodafone and the supplier 
to identify areas for improvement.

Our Instant Network Schools programme 
in Kenya, DRC and South Sudan have  
benefitted over 26,000 children

31

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Risk management

Identifying and  
managing our risks

We have a clear framework for identifying and managing risk, both 
at an operational and strategic level. Our risk identification and mitigation 
processes have been designed to be responsive to the ever-changing 
environments in which we operate.

Our risk management  
approach
Vodafone recognises that effective risk 
management is critical to enable us to meet 
our strategic objectives.

The Board has overall responsibility for the 
Group’s risk management and internal controls 
system. The Audit and Risk Committee, under 
delegation from the Board, monitors the 
nature and extent of risk exposure against risk 
appetite for our principal risks.  Details of the 
activities of the Audit and Risk Committee are 
set out on pages 63 to 68 of this report.

At an operational level, risks are reviewed and 
managed by the Executive Committee and  
through its delegated sub-committee, the Risk  
and Compliance Committee. Details of the  
activities of the Risk and Compliance Committee  
are set out on page 71 of this report.

Identifying our principal risks
Vodafone identifies its principal risks through 
annual ‘bottom up’ and ‘top down’ exercises.  
The bottom up exercise is conducted 
by each majority-owned subsidiary company 
in 25 markets, together with three major 
central companies responsible for shared 
service centres, roaming and enterprise 
services. Each of these 28 entities identifies 
their top ten risks together with their tolerance 
for these risks. The top down exercise includes 
interviews with around 30 senior executives.

The output from the aggregated results of the 
top down and bottom up exercises produces 
a list of principal risks that are reviewed and 
agreed by the Executive Committee, prior 
to review by the Audit and Risk Committee. 
Each principal risk is assigned to a senior 
executive who is responsible for managing 
the risk and reporting on progress to the 
Executive Committee.

Our principal risks 
Vodafone’s principal risks are relatively similar 
to those reported last year, although with 
some movement on the relative ranking 
of these risks and two new risks added: 
(i) major Enterprise contracts and (ii) superior 
customer experience.

The risks are each classified as financial, 
operational, compliance, strategic 
or reputational. Vodafone’s decentralised 
operations and global scale reduces the 
impact of many of its operational risks.

Board/Audit &  
Risk Committee

 a Overall responsibility for Group’s risk management and internal controls system

 a Monitors nature and extent of risk exposure against risk appetite for principal risks

Risk and Compliance Director

Group risk owners

Risk & Compliance Committee 
(sub-committee of the 
Executive Committee)

 a Decides on principal risks

 a Determines risk appetite

 a Responsible for global risk 
management framework

 a Monitors Group level risks, 

controls and actions

 a Decides risk response for risks  

 a Supports the Executive 

that exceed tolerance

 a Monitors risk management

 a Sets cultural tone

Committee in monitoring risk 
exposure versus appetite

 a Manages global risk community

 a Aligns risks to assurance

 a Identify relevant controls

 a Manage global 

remediation programmes

 a Report on progress to Risk and 

Compliance Director

Local Chief Executives  
& Executive Committee

 a Set local objectives and risk appetite in line with Group guidance

 a Overall responsibility for culture, local risk management and controls

Operational level

 a Local risk owners – key functional owner for a principal local or global risk, responsible for local programme 

to measure, manage, monitor and report on the risk

 a Local risk coordinators – main point of contact in each market on risk, help to coordinate all activities including 

enterprise risk management exercise and reporting to the local Chief Executive on overall risk management

 a Local audit committees – track remedial actions for principal risks in market

Internal audit

Supports Group/ 
local audit  
committees in  
reviewing the  
effectiveness  
of the risk  
management  
framework

Top  
down
Group  
level

Bottom  
up
Entity  
level

32

Vodafone Group Plc Annual Report 2015Operational risk 
1.  Malicious attack on the network/IT infrastructure

Risk description

Assessment

Mitigation

Relative movement within Group principal risks:
Increased

A successful cyber-attack 
on our network could result 
in us not being able to deliver 
service to our customers, 
resulting in serious damage 
to our reputation, consequential 
customer and revenue loss and 
the risk of financial penalties.

This risk is possible in all markets 
in which we operate and has 
the potential for significant 
impact. Certain systems operate 
at a Group level and as such, 
a single attack on one of these 
systems has the potential 
to impact multiple markets 
simultaneously, further 
magnifying the impact.

This risk has been separated from 
non-malicious network failure 
to recognise the greater cross-
market impact a malicious attack 
could have on the business.

 a We have a well-established global security community; with our Group security function 

working closely with our local market security teams 

 a We work closely with a variety of security communities of interest which include relevant 

government bodies, commercial groups, suppliers and enterprise customers

 a We are continually assessing our security policies, standards and procedures and adjusting 
them so they are commensurate to the threat profile we face. These assessments are used 
to create a focused security investment programme that ensures that the required security 
controls are in place and are effective

 a Each year we run security programmes to identify and deliver additional activities with the 
aim of further strengthening our control environment. Our aim is to ensure that our critical 
infrastructure is enhanced to reduce the likelihood of unauthorised access and to reduce the 
impact of any successful attack

 a We manage the risk of malicious attacks on our infrastructure using our global security 
operations centre that provides 24/7 proactive monitoring of our global infrastructure

 a We have multiple layers of assurance in place. Our activities include regular 

technical assurance and audit activities including vulnerability scanning and ethical 
hacking programmes

Operational risk 
2.  Customer data misuse or leakage

Risk description

Assessment

Mitigation

Relative movement within Group principal risks:
Increased

Our networks carry and store 
large volumes of confidential 
personal and business voice 
traffic and data. Failure to protect 
or correctly use this data 
could result in unintentional 
loss of, or unauthorised 
access to, customer data. 
This could adversely affect our 
reputation and potentially lead 
to legal action.

This risk is possible in all markets 
in which we operate. The impacts 
of this risk have the potential 
to be major in mature markets 
with robust data protection 
regulations covering personal 
information, voice traffic and data. 
Furthermore, we generally hold 
a greater volume of confidential 
personal information in our 
mature markets, due to the 
higher proportion of customers 
paying their bills by automated 
bank transfer or credit card. 

 a We have a data privacy programme aimed at ensuring we use data in our possession 
appropriately. The programme is based on existing regulations and internationally 
recognised standards 

 a We closely monitor the data privacy regulatory environment in relevant markets and 

implement changes to our processes and procedures as appropriate

 a Both the hardware and software applications which hold or transmit confidential personal and 

business voice and data traffic include appropriate security features

 a Security related reviews are conducted according to our policies and security standards, 

focused on the highest risk applications and processes

 a Our data centres are managed to international information security standards

 a Security governance and compliance is managed and monitored through software tools that 

are deployed to all local markets 

 a We have an ongoing awareness communications campaign in place that includes providing 
security and privacy awareness training to all Vodafone employees, prior to granting access 
to customer data

 a We have an assurance programme in place that incorporates both internal reviews and reviews 

of third parties that hold data on our behalf 

 a We are implementing data access management tools to monitor any unauthorised access and 

leakage of our confidential data 

33

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Risk management (continued)

External risk 
3. Adverse political pressure

Risk description

Assessment

Mitigation

Relative movement within Group principal risks:
Increased

We face a range of political 
pressures that could potentially 
lead to adverse legislation 
or regulation for the business. 
For example, increased financial 
pressures on governments 
may lead them to target foreign 
investors for further licence fees, 
directly impacting profitability.

Furthermore, changes 
in local or international tax 
rules, for example prompted 
by the OECD’s emerging 
recommendations on Base 
Erosion and Profit Shifting 
(a global initiative to improve 
the fairness and integrity of tax 
systems), or new challenges 
by tax or competition authorities, 
may expose us to significant 
additional tax liabilities or impact 
the carrying value of our deferred 
tax assets, which would affect the 
results of the business.

Strategic risk 
4. Convergence

In all markets where we are 
present, political decisions can 
be made that can have 
an adverse effect on our 
business, in relation to a range 
of issues, from retail price 
regulation to access to next-
generation networks. 

Additionally, disputes in regards 
to the level of tax payable and 
any related penalties could 
be significant, as reflected in our 
ongoing dispute in India. 

 a We monitor political developments in our existing and potential markets closely, identifying 

risks in our current and proposed commercial propositions

 a Regular reports are made to our Executive Committee on current political risks. These risks are 

considered in our business planning process

 a Authoritative and timely intervention is made at both national and international level in respect 
of legislative, fiscal and regulatory proposals which we feel are disproportionate and not in the 
interests of the Group

 a We have regular dialogue with trade groups that represent network operators and other 

industry bodies to understand underlying political pressures

 a We maintain constructive but robust engagement with the tax authorities and relevant 

government representatives, as well as active engagement with a wide range of international 
companies and business organisations with similar issues

 a Where appropriate we engage advisors and legal counsel to obtain opinions on tax legislation 

and principles

Relative movement within Group principal risks:
Unchanged

Risk description

Assessment

Mitigation

This risk is more likely in mature 
markets where more competitors 
have the assets to offer 
converged services.

 a In key European and some non-European markets we are providing fixed line 

telecommunication services (voice and broadband) 

 a In all markets we actively look for opportunities to provide services beyond mobile through 

organic investment, acquisition, partnerships, or joint ventures

 a As part of Project Spring, we have increased investment in our next-generation fixed 

line infrastructure

 a For all significant transactions we develop and implement a structured integration plan, 

led by a senior business leader

 a Integration plans ensure that cost synergies and revenue benefits are delivered and that the 
acquired businesses are successfully integrated through the alignment of policies, processes 
and systems

 a Timely and coordinated intervention with regulatory and competition authorities 

to ensure that dominant infrastructure access and content providers cannot discriminate 
or restrict competition

We face competition from 
providers who have the ability 
to sell converged services 
(combinations of fixed line, 
broadband, public Wi-Fi, 
TV and mobile) on their 
existing infrastructure which 
we either cannot replicate 
or cannot provide at a similar 
price point potentially leading 
to higher customer churn and/
or significant downward pressure 
on our prices.

Our own convergence 
strategy may be compromised 
if we are unable to obtain 
regulated or equivalent access 
to infrastructure and content, 
or acquire, rent or build the 
right assets, or if we are unable 
to integrate effectively those 
businesses we do acquire into our 
existing operations.

34

Vodafone Group Plc Annual Report 2015Reputational risk 
5. EMF related health risks

Risk description

Assessment

Mitigation

Relative movement within Group principal risks:
Unchanged

This is an unlikely risk; however, 
it would have a major impact 
on services used by our 
customers in all our markets 
– particularly in countries that 
have a very low tolerance for 
environmental and health 
related risks.

 a We have a global health and safety policy that includes standards for electromagnetic 

fields (‘EMF’) that are mandated in all our operating companies. Compliance to this policy 
is monitored and overseen by the Risk and Compliance Committee

 a We have a Group EMF Board that manages potential risks through cross sector initiatives and 
which oversees a coordinated global programme to respond to public concern, and develop 
appropriate advocacy related to possible precautionary legislation 

 a We monitor scientific developments and engage with relevant bodies to support the delivery 

and transparent communication of the scientific research agenda set by the WHO

Concerns have been expressed 
that electromagnetic signals 
emitted by mobile telephone 
handsets and base stations may 
pose health risks.

Authorities including the World 
Health Organization (‘WHO’) 
agree there is no evidence 
that convinces experts that 
exposure to radio frequency 
fields from mobile devices and 
base stations operated within 
guideline limits has any adverse 
health effects. A change to this 
view could result in a range 
of impacts from a change 
to national legislation, to a major 
reduction in mobile phone usage 
or to major litigation.

Operational risk 
6. Major Enterprise contracts

Risk description

Assessment

Mitigation

Relative movement within Group principal risks:
New

We have a number of high-
value, ongoing contracts with 
corporate customers, including 
some government agencies and 
departments. Successful delivery 
is dependent on complex 
technologies deployed 
across multiple geographies, 
as well as relative stability 
in the requirements, strategies 
or businesses of our customers, 
Failure to deliver these enterprise 
services may lead to a reduction 
in our expected revenue and 
could impact our credibility 
to deliver on large, complex deals.

This risk is most evident across 
our multi-national corporate and 
public sector customers.

Delivery challenges for any 
national critical service would 
have a particularly adverse 
impact on our reputation 
to provide enterprise services.

 a We have created consistent and coordinated KPI reporting, which we believe will enhance our 

ability to identify readily and act upon potential enterprise delivery challenges

 a Work is currently being undertaken to simplify and improve our delivery capabilities for our 

largest corporate customers

 a We carry out regular reviews with key enterprise customers to identify areas for improvement

 a A single sales governance process has been developed and will be implemented across 

Vodafone Global Enterprise and the local markets during the 2016 financial year. This process 
will interlock with a single governance board for design, deliver, operate and billing teams 
to support the business in identifying and mitigating relevant enterprise delivery risks

 a  We have launched a standardised design methodology with appropriate training. This will 

reduce inefficiencies and delays during the delivery cycle, thereby decreasing the likelihood 
of financial penalties and dissatisfied enterprise customers

35

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Risk management (continued)

External risk 
7. Unstable economic conditions

Risk description

Assessment

Mitigation

Relative movement within Group principal risks:
Unchanged

 a We are closely monitoring economic and currency situations in both our AMAP and European 

markets. We have developed detailed business continuity plans to allow us to respond 
effectively to a country economic crisis leading to a banking system freeze and/or a range 
of Eurozone or EU exits

 a We have minimised our exposure to Euro denominated monetary assets since the end of 2008 

and continue to do so 

 a Given that we have operations in both Northern and Southern Europe, we have a natural offset 
position in terms of the translation of Euro revenue into Sterling should the Eurozone break 
up (with either Northern Europe or the Southern European countries leaving the Euro)

 a We have credit facilities with 29 relationship banks that are committed for a minimum of five 

years and which total £5.5bn. Such facilities could be used in the event of a prolonged 
disruption to the capital markets

This risk is evident across 
a number of our markets 
and in particular within our 
southern European markets 
where it may continue to have 
a significant impact.

Furthermore, the potential for 
Eurozone instability may lead 
to further economic instability 
and subsequent reductions 
in corporate and consumer 
confidence and spending.

Another potential consequence 
of Eurozone instability would 
be a prolonged impact on capital 
markets that could restrict our 
refinancing requirements.

Economic conditions in many 
of the markets we operate 
in, especially in Europe, 
remain unstable while many 
markets continue to stagnate 
or show nominal levels 
of growth. These conditions 
have resulted in lower levels 
of disposable income and may 
result in significantly lower 
revenues as customers give 
up their mobile phones or move 
to cheaper tariffs.

There is also a possibility 
of unstable economic conditions 
impacting on currency exchange 
rates in countries where the 
Group has operations, with 
potential adverse implications 
for our profitability and the 
value of our financial and non-
financial assets.

Strategic risk 
8. Disadvantaged by existing and emerging technology players

Relative movement within Group principal risks:
Unchanged

Risk description

Assessment

Mitigation

The development of messaging 
and voice applications which 
make use of the internet 
as a substitute for some of our 
more traditional services erode 
our revenue. Reduced demand 
for our core services of voice and 
messaging, and the development 
of services by “over the top” (OTT) 
competition, could significantly 
impact on our future profitability.

A limited number of suppliers 
of operating systems, terminals, 
IT and network infrastructure, 
could lead to commercial 
exploitation and subsequent 
increased costs of maintaining 
and extending our networks.

The threat from OTT competition 
is relevant for all markets 
where alternative services are 
commonly available (e.g. VoIP), 
and has the potential for major 
impact on service revenues.

Regarding supplier 
concentration, this risk is relevant 
across all our markets, with there 
being a limited number of global 
suppliers from which we are 
able to purchase operating 
systems, devices and our IT and 
network infrastructure. 

 a We have developed strategies which strengthen our relationships with customers 

by accelerating the introduction of integrated voice, messaging and data price plans to avoid 
customers reducing their out of bundle usage through internet/Wi-Fi based substitution

 a The loss of voice and messaging revenue is partially offset by the increase in data revenue

 a We regularly review the performance of key suppliers, both operationally and financially, 

across individual markets and from the Group perspective

 a We are continually assessing and testing potential new suppliers

 a Driven by Project Spring we have been able to further consolidate demand across our core and 

partner markets to manage our cost base effectively 

36

Vodafone Group Plc Annual Report 2015Operational risk 
9. Superior customer experience

Risk description

Assessment

Mitigation

Relative movement within Group principal risks:
New

 a Customer experience has been prioritised as a key component of our strategy. The Chief 
of Staff, supported by a programme office, is leading a programme to improve customer 
experience related activities across Vodafone 

 a We have detailed plans in place across the business to deliver a range of system and capability 

improvements to support an enhanced customer experience

 a We track and monitor our performance in delivering a superior customer experience through 

a range of KPIs; the most critical being our NPS and Brand Consideration metrics 

 a We have restructured our incentivisation programme to strengthen the importance of key 

customer experience related metrics 

We operate in highly competitive 
markets and failure to deliver 
a differentiated and superior 
experience to our customers 
in store, online and on the 
phone, could diminish our brand 
and reputation, and leave 
us vulnerable to aggressive 
pricing from competitors 
and potentially a weakened 
relationship with our customers.

This risk is relevant to all our 
markets, and particularly 
to our consumer business. 
Differentiating based on a superior 
customer experience will involve 
a number of areas.

 a Clear and transparent 

communication with all 
our customers

 a Managing roaming charges 

and bill shocks

 a Delivering clear, 

understandable tariffs

 a Suitable complaint handling

 a Providing a leading online and 
app customer experience

Operational risk 
10. Network/IT infrastructure failure

Risk description

Assessment

Mitigation

Relative movement within Group principal risks:
Decreased

This risk is possible in all markets 
in which we operate and has 
the potential for significant 
impact. For the majority of such 
network and IT infrastructure 
failures, the associated impacts 
would be confined to a single 
market. There are however some 
exceptions where data centres 
and critical network sites serve 
multiple markets.

 a Specific back-up and resilience policy and requirements are built into our networks and 

IT infrastructure. Conformance with these requirements is monitored continually 

 a We monitor our ability to replace strategic equipment quickly in the event of end-of-life 

or failure, and for high risk components, we maintain dedicated back-up equipment ready 
for use

 a Network and IT contingency plans are linked with our business continuity and disaster 
recovery plans which are in place to cover the residual risks that cannot be mitigated 

 a A crisis management team and escalation processes are in place both nationally and 

internationally. Crisis simulations are conducted annually

We are dependent on the 
continued operation of our 
networks. Multiple network 
or IT infrastructure failures 
(caused by non-malicious 
means including end of life 
failure, natural disasters and 
weather-related failures) 
may result in voice, video or data 
transmissions being significantly 
interrupted. This could result 
in serious damage to our 
reputation, a consequential 
customer and revenue loss and 
the risk of financial penalties.

Strengthening our risk management approach

Vodafone is in the process of making 
a number of changes aimed at strengthening 
its Enterprise risk management. 
These include:

 a transferring responsibility for risk from the Group 
Audit Director to the Group Compliance Director 
(now Group Risk and Compliance Director);

 a ensuring our global risk community is better 

connected and therefore better placed to share 
best practices; and

 a creating a new Head of Risk role to report to the 

 a developing an integrated assurance plan to help 

Group Risk and Compliance Director;

 a amending the terms of reference of the former 
Policy and Compliance Committee  to make 
it a Risk and Compliance Committee;

 a improving accountability for, and tracking of, 

principal risks across functions and local markets;

identify any gaps and overlaps in the management 
of our principal risks across the “three lines 
of defence” in accordance with best practice 
risk management.

37

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Chief Financial Officer’s review

Our financial performance

The increased commercial investments we began to make in  
the prior year have translated into better performance with  
revenue trends improving in each of the last three quarters.

My priorities
When I became CFO last April, I highlighted 
three clear priorities which I believe will have 
a significant impact on our future financial 
performance: the execution of Project Spring 
according to the financial plan; the integration 
of acquisitions, most notably KDG and Ono; 
and a continued focus on cost efficiency. On all 
three, we are on track to deliver, but there 
is still much more to do.

Our results are reviewed in more detail 
on pages 40 to 48 of this report, but overall 
I am satisfied that we have made important 
progress in stabilising the financial 
performance of the business.

Project Spring execution
Our £19 billion, two-year investment 
programme began in earnest early 
in 2014. From both a logistical and financial 
perspective, we believe this is the biggest and 
most intensive programme ever undertaken 
by any telecoms operator. Vittorio has covered 
many aspects of the execution in his review 
on page 16, demonstrating the clear progress 
we have made to date.

I am satisfied overall with deployment 
against plan. We are a little ahead on our 
network rollout in AMAP, particularly India, 
and we are in line in Europe, with a couple 
of exceptions. Our 4G build and network 
modernisation in the UK is slightly behind 
schedule, hampered by the complexity of site 
access and planning restrictions. In Italy, 
our fibre to the cabinet (‘FTTC’) roll-out started 
late, as a result of negotiations with other 
operators in the market which were eventually 
aborted. However, we are now making very 
rapid progress.

Capital spend is on target, with total capex 
for the year of £9.2 billion – up 46% year-on-
year. Cash flow generation was, as expected, 
depressed by the level of spending. I remain 
very confident that, once Project Spring 
is completed, we will return to a more normal 
level of capital intensity and generate strong 
and growing cash flows.

38

Vodafone Group Plc Annual Report 2015Acquisition integration
We commenced integration of KDG in April 
2014 and of Ono in August 2014. In total 
we expect to generate combined annual 
cost and capex synergies of approximately 
€540 million in the 2018 financial year, mainly 
from migrating fixed and mobile customers 
onto our own infrastructure and combining 
backhaul and core networks.

In terms of standalone business performance, 
KDG has continued to grow strongly and 
even showed some acceleration through the 
year, supported by firm pricing and improved 
subscriber growth. Ono’s performance has 
been a little below expectations, with ARPU 
coming under more pressure than anticipated 
as a result of aggressive pricing at the premium 
end of the market.

The teams have made solid progress on all 
aspects of integration. In Germany, we have 
started to connect Vodafone base station sites 
to KDG fibre backhaul, and have migrated 
77,000 customers to date off our DSL platform 
(on which we pay high monthly fees) onto 
KDG’s cable infrastructure. 70% of IP traffic has 
now been combined, and we have launched 
our combined fixed/mobile proposition, “All 
in One”.

In Spain, we have so far connected over 
500 mobile base station sites to Ono’s fibre 
to save on backhaul costs. We also signed 
an agreement with Telefónica, the host 
of Ono’s MVNO, to accelerate the migration 
of traffic to our own network. We are launching 
a truly integrated, single-billed, fixed/mobile 
proposition this summer.

Cost efficiency
Progress on costs was good this year, with 
operating costs in Europe flat in organic terms, 
despite the cost growth driven by the Project 
Spring network roll-out. Savings came from 
further development of our shared services 
platform, increased centralised procurement, 
headcount reductions and other efficiencies.

Looking ahead, for a relatively lean 
organisation such as Vodafone, a pure focus 
on “cost cutting” can be an over-simplistic 
approach that could compromise the quality 
of service we provide to customers, which 
would clearly be self-defeating.

Instead, we are looking at cost in two ways 
which can make a significant long term 
difference to our overall efficiency. First, we are 
focusing on productivity improvements – 
doing the same things better at a lower cost, 
by developing cross-functional programmes 
and benchmarking more forensically between 
different parts of the business. In some cases, 
this will require us to invest more in the short 
term – for example, in new, standardised 
IT systems – to deliver transformational 
efficiencies longer term.

Second, we are embedding a stronger 
cost-conscious culture at an individual level 
throughout the business, including personal 
objectives on efficiency targets for senior 
management incentives. Both of these 
elements will be underpinned by more 
granular and consistent cost and productivity 
reporting across markets and functions.

We have instigated a programme called “Fit 
for Growth” to encompass both of these 
objectives, and to develop an organisation with 
improved competitiveness and agility for the 
long term.

Performance against 2015 
financial year guidance
Based on guidance foreign exchange rates, 
our EBITDA was £11.7 billion, within our 
guidance range of £11.3 billion to £11.9 billion 
set in May 2014, and our range of £11.6 billion 
to £11.9 billion set in November 2014. On the 
same basis our free cash flow was £1.3 billion, 
in line with our guidance of positive free 
cash flow.

Looking ahead
The key goals for the year ahead are to build 
on the improving commercial execution 
evident last year, and to complete the 
second half of the Project Spring programme 
as successfully as the first half. We expect 
EBITDA to be in the range of £11.5 billion 
to £12.0 billion1, with further tight control 
on costs and good progress on the integration 
of our cable acquisitions. We expect free cash 
flow to be positive1 even after the second 
year of elevated Project Spring capex, giving 
us confidence that we will return to a dividend 
that is comfortably covered by free cash flow 
when capex returns to more normal levels 
in future years.

Nick Read 
Chief Financial Officer

EBITDA 

£ billion

Free cash flow and  
ordinary dividends paid

£ billion 

Note:
1  Guidance for the 2016 financial year is based on our 
current assessment of the global macroeconomic 
outlook and assumes foreign exchange rates of £1:€1.37, 
£1:INR 95.2, £1:ZAR 18.1. It excludes the impact of licences 
and spectrum purchases, material one-off tax-related 
payments, restructuring costs and any fundamental 
structural changes to the eurozone. It also assumes 
no material change to the current structure of the Group.

15

10

5

0

11.5

11.1

11.9

2013

2014

2015

6

4

2

0

5.7

4.8

4.4

5.1     

2.9

1.1

2015

39

2013
Free cash flow

2014

Dividend

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Operating results

Our financial performance

This section presents our operating performance, providing commentary 
on how the revenue and the EBITDA performance of the Group and its 
operating segments within the Europe and AMAP regions, together with 
Common Functions, have developed over the last year. See pages 175 to 179 
for commentary on the 2014 financial year. The results in this section are 
presented on a statutory basis, in accordance with IFRS accounting principles, 
as this is assessed as being the most insightful presentation and is how the 
Group’s operating performance is reviewed by management.

Group1

Revenue

Service revenue
Other revenue

EBITDA
Adjusted operating profit
Adjustments for:

Europe
£m
28,071 
25,972 
2,099 
7,924 
1,763 

AMAP
£m
13,482 
12,035 
1,447 
4,097 
1,813 

Other2
£
754 
569 
185 
(106)
(69)

Eliminations
£m
(80)
(79)
(1)
–
–

Impairment loss
Restructuring costs
Amortisation of acquired customer bases and brand intangible assets
Other income and expense

Operating profit/(loss)
Non-operating income and expense
Net financing costs
Income tax credit
Profit for the financial year from continuing operations
Profit for the financial year from discontinued operations
Profit for the financial year

Notes:
1  2015 results reflect average foreign exchange rates of £1:€1.28, £1:INR 98.51 and £1:ZAR 17.82.
2  Common Functions primarily represent the results of the partner markets and the net result of unallocated central Group costs.

2015
£m
42,227 
38,497 
3,730 
11,915 
3,507 

–
(157)
(1,269)
(114)
1,967 
(19)
(853)
4,765
5,860 
57 
5,917 

2014
£m
38,346
35,190
3,156
11,084
4,310

(6,600)
(355)
(551)
(717)
(3,913)
(149)
(1,208)
16,582
11,312 
48,108
59,420 

£
10.1
9.4

% change

Organic
(0.8)
(1.6)

7.5
(18.6)

(6.9)
(24.1)

Revenue
Group revenue increased by 10.1% to £42.2 billion and service revenue 
increased 9.4% to £38.5 billion. Reported growth rates reflect the 
acquisitions of KDG in October 2013 and of Ono in July 2014, as well 
as the consolidation of Italy after we increased our ownership to 100% 
in February 2014. 

In Europe, organic service revenue declined by 4.7%* as growing 
demand for 4G and data services continues to be offset by challenging 
competitive and macroeconomic pressures and the impact of MTR cuts.

In AMAP, organic service revenue increased by 5.8%* driven 
by continued growth in India, Turkey, Ghana, Qatar and Egypt, partially 
offset by declines in Vodacom and New Zealand.

EBITDA
Group EBITDA rose 7.5% to £11.9 billion, with organic EBITDA down 
6.9%*, mainly affected by revenue declines in Europe. The Group 
EBITDA margin fell 0.7 percentage points to 28.2%, or 1.8* percentage 
points on an organic basis. 

This reflects ongoing revenue declines in Europe and the growth 
in operating expenses as a result of Project Spring, partially offset 
by operating efficiencies. H2 EBITDA fell 3.6%*, with the improved trend 
supported by the better revenue performance and continued good 
cost control. 

Operating profit
Adjusted operating profit excludes certain income and expenses that 
we have identified separately to allow their effect on the results of the 
Group to be assessed (see page 202). The items that are included 
in operating profit but are excluded from adjusted operating profit are 
discussed below.

No impairment losses were recognised in the current financial year 
(2014: £6,600 million). Further detail is provided in note 4 to the 
Group’s consolidated financial statements.

Restructuring costs of £157 million (2014: £355 million) have been 
incurred to improve future business performance and reduce costs.

40

Vodafone Group Plc Annual Report 2015Amortisation of intangible assets in relation to customer bases and 
brands are recognised under accounting rules after we acquire 
businesses and amounted to £1,269 million (2014: £551 million). 
Amortisation charges increased in the year as a result of the acquisitions 
of KDG, Vodafone Italy and Ono.

Other income and expense decreased by £0.6 billion due to the 
inclusion in the prior year of £0.7 billion loss arising from our acquisition 
of a controlling interest in Vodafone Italy.

Including the above items, operating profit increased to £2.0 billion from 
a £3.9 billion loss primarily as a result of the £6.6 billion impairment 
charge in the year ended 31 March 2014.

Net financing costs

Investment income
Financing costs
Net financing costs

2015
£m 
883
(1,736)
(853)

2014
£m 
346 
(1,554)
(1,208)

Net financing costs includes £526 million of foreign exchange gains 
(2014: £21 million gain), £134 million of mark-to-market losses 
(2014: £118 million gain) and in the prior year, a £99 million loss 
on US bond redemption. Excluding these items, net financing costs 
decreased by 7.4% primarily due to the impact of lower average net 
debt levels following the disposal of the Group’s investment in Verizon 
Wireless and the acquisition of Ono.

Taxation

Income tax
Continuing operations before recognition  
of deferred tax
Recognition of additional deferred tax – 
continuing operations
Total income tax credit –  
continuing operations
Tax on adjustments to derive adjusted  
profit before tax
Recognition of deferred tax asset for losses 
in Germany and Luxembourg
Deferred tax recognised on additional losses  
in Luxembourg
Tax liability on US rationalisation 
and reorganisation
Deferred tax on use of Luxembourg losses
Adjusted income tax expense
Share of associates’ and joint ventures’ tax
Adjusted income tax expense for 
calculating adjusted tax rate
Profit/(loss) before tax
Continuing operations
Adjustments to derive adjusted  
profit before tax (see earnings per share on 
page 42)
Adjusted profit before tax
Share of associates’ and joint ventures’ tax 
and non-controlling interest
Adjusted profit before tax for calculating 
adjusted effective tax rate

Adjusted effective tax rate

2015
£m

2014
£m

703

2,736 

(5,468)

(19,318)

(4,765)

(16,582) 

305

290 

3,341

19,318 

2,127

– 

–
(439)
569
117

(2,210)
113
929
173 

686

1,102 

1,095

(5,270) 

1,122
2,217

8,450
3,180

117

173

2,334

3,353 

29.4%

32.9% 

41

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
 
Operating results (continued)

The adjusted effective tax rate for the year ended 31 March 2015 was 
29.4%. The rate is in line with our expectation of a high twenties tax rate. 
The adjusted effective tax rate includes a £185 million impact from 
foreign exchange losses for which we are unable to take a tax deduction. 
Excluding this impact the adjusted effective tax rate would be 27.2%. 
The adjusted effective tax rate is expected to remain in the high twenties 
over the medium term.

This tax rate does not include the impact of the recognition 
of an additional £3,341 million deferred tax asset in respect of the 
Group’s historical tax losses in Luxembourg. The losses have been 
recognised as a consequence of the financing arrangements for the 
acquisition of Ono. The rate also excludes the deferred tax impact of the 
use of Luxembourg losses in the year (£439 million) and an additional 
asset in the year of £2,127 million arising from the revaluation 
of investments based upon the local GAAP financial statements.

The adjusted effective tax rate for the year ended 31 March 2014 
has been restated to exclude the results and related tax expense 
of Verizon Wireless and to show the adjusted tax rate as calculated 
on the same basis as the current year. The rate excludes the recognition 
of an additional deferred tax asset in respect of the Group’s historical tax 
losses in Germany of £1,916 million and Luxembourg of £17,402 million, 
the US tax liability of £2,210 million relating to the rationalisation and 
reorganisation of our non-US assets prior to the disposal of our interest 
in Verizon Wireless and excludes the deferred tax impact of the use 
of Luxembourg losses in the year (£113 million).

Discontinued operations
On 2 September 2013 the Group announced it had reached 
an agreement with Verizon Communications Inc. to dispose of its 
US group whose principal asset was its 45% interest in VZW. The Group 
ceased recognising its share of results in VZW on 2 September 
2013, and classified its investment as a held for sale asset and the 
results as a discontinued operation. The transaction completed 
on 21 February 2014.

Earnings per share
Adjusted earnings per share from continuing operations, which excludes 
the results and related tax charge of the Group’s former investment 
in Verizon Wireless in the prior year and the recognition of deferred tax 
assets in both years, was 5.55 pence, a decrease of 27.8% year-on-year, 
reflecting the Group’s lower adjusted operating profit. 

Basic earnings per share decreased to 21.75 pence (2014: 223.84 pence) 
due to the prior year impact of the disposal of the Group’s investment 
in Verizon Wireless and the recognition of a higher deferred tax asset 
in the prior year compared to the current year, as described above, both 
of which have been excluded from adjusted earnings per share. 

Profit attributable to owners of the parent

Adjustments: 

Impairment loss
Amortisation of acquired customer base 
and brand intangible assets 
Restructuring costs
Other income and expense
Non-operating income and expense 
Investment income and financing costs 
(see net financing costs on page 41)

Taxation
Discontinued operations
Non-controlling interests 
Adjusted profit attributable to owners 
of the parent 

Weighted average number of shares 
outstanding – basic 
Weighted average number of shares 
outstanding – diluted 

2015
£m
5,761

2014
£m
59,254 

–

6,600 

1,269
157
114
19

(437)
1,122

(5,334)
(57)
(21)

551
355 
717
149 

78 
8,450

(17,511)
(48,108) 
(50)

1,471

2,035 

Million 

Million 

26,489

26,472 

26,629

26,682 

42

Vodafone Group Plc Annual Report 2015 
 
 
 
Europe

Year ended 31 March 2015
Revenue

Service revenue
Other revenue

EBITDA
Adjusted operating profit
EBITDA margin

Germany
£m

8,467 
7,829 
638 
2,670 
541 
31.5%

Italy
£m

UK
£m

Spain
£m

Other Europe
£m

Eliminations
£m

Europe
£m

2014
£m

4,641 
4,116 
525 
1,537 
647 
33.1%

6,414 
6,109 
305 
1,360 
41 
21.2%

3,664 
3,371 
293 
783 
3 
21.4%

5,007 
4,664 
343 
1,574 
531 
31.4%

(122)
(117)
(5)
–
–

28,071 
25,972 
2,099 
7,924 
1,763 
28.2%

24,222
22,592
1,630
6,821
2,333
28.2%

% change

Organic

£

15.9 
15.0 

(4.2)
(4.7)

16.2 
(24.4)

(12.3)
(40.2)

Revenue increased 15.9%. M&A activity, including KDG, Ono and the 
consolidation of Vodafone Italy, contributed a 26.6 percentage point 
positive impact, while foreign exchange movements contributed 
a 6.5 percentage point negative impact. On an organic basis, service 
revenue declined 4.7%*, driven primarily by price competition and the 
impact of MTR cuts.

EBITDA increased 16.2%, including a 35.5 percentage point positive 
impact from M&A activity and a 7.0 percentage point negative impact 
from foreign exchange movements. On an organic basis EBITDA 
declined 12.3%*, reflecting the weak organic revenue trend.

Revenue – Europe

Service revenue
Germany
Italy
UK
Spain
Other Europe
Europe

EBITDA
Germany
Italy
UK
Spain
Other Europe
Europe

Europe adjusted 
operating profit

Organic 
change 
%
(4.2)

(3.2)
(9.7)
(1.2)
(10.5)
(2.1)
(4.7)

(10.9)
(15.2)
(12.5)
(29.5)
(2.8)
(12.3)

Other 
activity1
pps
26.6 

Foreign 
exchange 
pps
(6.5)

Reported  
change 
%
15.9 

11.9 
921.0 
1.4 
22.5 
0.8 
26.1 

17.2 
883.2 
8.4 
36.3 
0.5 
35.5 

(7.5)
(126.1)
–
(7.6)
(7.3)
(6.4)

(7.3)
(123.5)
–
(7.3)
(7.0)
(7.0)

1.2 
785.2 
0.2 
4.4 
(8.6)
15.0 

(1.0)
744.5 
(4.1)
(0.5)
(9.3)
16.2 

(40.2)

20.4 

(4.6)

(24.4)

Note:
1  “Other activity” includes the impact of M&A activity. Refer to “Organic growth” on page 203 

for further detail.

Germany
Service revenue decreased 3.2%* excluding KDG. Q4 service revenue 
was down 3.1%*.

Mobile service revenue fell 3.5%*, mainly as a result of price reductions 
in the prior year continuing to penetrate the consumer customer 
base. The contract customer base grew, supported by a stronger 
commercial performance as we look to increase our focus on direct, 
branded channels, falling churn and the ongoing substantial investment 
in network infrastructure. We increased our 4G coverage to 77% of the 
population and significantly improved voice coverage and reliability, 
as evidenced in independent tests. At the end of the period we had 
5.0 million 4G customers.

Fixed service revenue excluding KDG fell 2.1%*, reflecting ongoing 
declines in our Vodafone DSL customer base, in part from migrations 
to KDG cable infrastructure. The rate of decline eased during the 
year (H1 -2.9%*; H2 -1.2%*), with an improving rate of gross customer 
additions and increasing demand for high speed broadband (‘VDSL’), 
as well as stronger growth in carrier services. KDG maintained its 
strong rate of growth, contributing £1,492 million to service revenue 
and £676 million to EBITDA, and adding 0.4 million broadband 
customers (excluding migrations from Vodafone DSL) during the 
year. The integration of KDG has continued, including the launch 
of a combined fixed/mobile proposition in H2.

EBITDA declined 10.9%*, with a 3.1* percentage point decline in EBITDA 
margin, driven by lower service revenue and a higher level of customer 
investment year-on-year, partially compensated by a year-on-year 
reduction in operating expenses.

Italy
Service revenue declined 9.7%*. Trends in both mobile and fixed line 
improved in H2, and Q4 service revenue declined 3.7%*.

Mobile service revenue fell 12.1%* as a result of a decline in the prepaid 
customer base and lower ARPU following last year’s price cuts. We took 
a number of measures to stabilise ARPU during the year, and in Q4, 
consumer prepaid ARPU was up 6% year-on-year. We also began 
to take a more active stance on stabilising the customer base in the 
second half of the year, in what remains a very competitive market. 
Enterprise performed strongly, returning to growth in H2. We now have 
4G coverage of 84%, and 2.8 million 4G customers at 31 March 2015.

Fixed service revenue was up 4.5%*. Broadband revenue continued 
to grow and we added 134,000 broadband customers over the year, 
but overall growth was partially offset by an ongoing decline in fixed 
voice usage. We accelerated our fibre roll-out plans in H2, and by March 
2015 we had installed more than 5,000 cabinets. 

EBITDA declined 15.2%*, with a 2.6* percentage point decline in EBITDA 
margin. The decline in service revenue was partially offset by continued 
strong cost control, with operating expenses down 3.1%* and customer 
investment down 3.0%*. 

43

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Operating results (continued)

UK
Service revenue fell 1.2%* as a good performance in consumer mobile 
was offset by a decline in fixed line. The UK returned to service revenue 
growth in H2. Q4 service revenue was up 0.6%*.

Mobile service revenue grew 0.5%*. Consumer contract service 
revenue grew strongly, supported by customer growth and a successful 
commercial strategy bundling content with 4G. Enterprise mobile 
revenue returned to growth in H2, as a result of growing data demand. 
During the year we acquired 139 stores from the administrator 
of Phones 4U, taking our total portfolio to over 500 and accelerating 
our direct distribution strategy. 4G coverage reached 63% at 31 March 
2015 (or 71% based on the OFCOM definition), and we had 3.0 million 
4G customers at the year end.

Fixed service revenue declined 5.8%*, excluding the one-off 
benefit of a settlement with another network operator in Q4. 
Underlying performance improved from -10.4%* in H1 to -1.3%* in H2, 
driven by a strong pick-up in carrier services revenue and improving 
enterprise pipeline conversion. We plan to launch our consumer fibre 
broadband proposition in the coming weeks. 

EBITDA declined 12.5%*, with a 2.5* percentage point decline in EBITDA 
margin due mainly to a reclassification of some central costs to the 
UK business. Reported EBITDA benefited from one-off settlements with 
two network operators.

Spain
Service revenue declined 10.5%* excluding Ono, as growth in fixed 
line continued to be offset by price pressure in mobile and converged 
services. Q4 service revenue growth was -7.8%*. Ono Q4 local currency 
revenue growth was -1.9% excluding wholesale.

Mobile service revenue fell 12.7%*, although there was some 
improvement in H2 with the contract customer base stabilising year-on-
year. However, ARPU continued to be under pressure throughout the 
year as a result of aggressive convergence offers. During H2, we saw 
an increase in the take-up of handset financing arrangements as a result 
of a change in the commercial model. We reduced handset subsidies 
in Q4 and introduced bigger data allowances at slightly higher price 
points. Our 4G network roll-out has now reached 75% population 
coverage, and we had 2.9 million 4G customers at March 2015. 
We continue to lead the market in net promoter scores (‘NPS’) in both 
consumer and enterprise.

Fixed service revenue rose 8.7%* excluding Ono, supported 
by consistently strong broadband net additions. Since its acquisition 
in July 2014, Ono contributed £698 million to service revenue and 
£267 million to EBITDA. Including our joint fibre network build with 
Orange, we now reach 8.5 million premises with fibre. We have made 
good progress with the integration of Ono, and launched in April 2015 
a fully converged service, “Vodafone One”, a new ultra high-speed fixed 
broadband service with Ono Fibre, home landline, 4G mobile telephony 
and Vodafone TV.

44

EBITDA declined 29.5%* year-on-year, with a 5.0* percentage point 
decline in EBITDA margin. The margin was impacted by falling mobile 
service revenue and growth in lower margin fixed line revenue, partially 
offset by lower direct costs and operating expenses, and the change 
in the commercial model described above.

Other Europe
Service revenue declined 2.1%* due to price competition, 
the generally weak macroeconomic environment and MTR cuts. 
Again, we saw a recovery in H2, with Q3 service revenue -1.0%* 
and Q4 service revenue -0.8%*. Hungary grew by 8.6%* for the full 
year, the Netherlands and Czech Republic returned to growth in H2, 
and Greece and Ireland showed a clear improvement in trends over 
the year.

In the Netherlands, we have nationwide 4G coverage, and the return 
to growth has been driven by continued contract customer growth, 
stabilising ARPU and growth in fixed revenue. In Portugal, we continue 
to see a decline in mobile service revenue driven by convergence 
pricing pressure reflecting a prolonged period of intense competition, 
partially offset by strong fixed revenue growth. We now reach 1.6 million 
homes with fibre, including our network sharing deal with Portugal 
Telecom. In Ireland, 4G coverage has reached 87%, and we have begun 
trials on our FTTH roll-out, with a commercial launch planned for later 
in 2015. In Greece, the steady recovery in revenue trends through 
the year stalled in Q4 as a result of the worsening macroeconomic 
conditions. The integration of Hellas Online is continuing in line 
with expectations.

EBITDA declined 2.8%*, with a 0.1* percentage point increase in EBITDA 
margin, as the impact of lower service revenue was largely offset 
by strong cost control.

Vodafone Group Plc Annual Report 2015Africa, Middle East and Asia Pacific

Year ended 31 March 2015
Revenue

Service revenue
Other revenue

EBITDA
Adjusted operating profit
EBITDA margin

India
£m

Vodacom
£m

Other AMAP
£m

Eliminations
£m

AMAP
£m

2014
£m

4,324 
4,306 
18 
1,281 
457 
29.6%

4,341 
3,489 
852 
1,527 
1,030 
35.2%

4,828 
4,251 
577 
1,289 
326 
26.7%

(11)
(11)
–
–
–

13,482 
12,035 
1,447 
4,097 
1,813 
30.4%

13,473
12,130
1,343
4,145
1,947
30.8%

£

0.1
(0.8)

(1.2)
(6.9)

% change

Organic

7.0
5.8

5.8
–

In March 2015 we successfully bid for spectrum in 12 telecom circles 
for a total cost of INR 258.1 billion (£2.78 billion). This included spectrum 
in all six of our 900MHz circles due for extension in December 2015. 
We also successfully bid for new 3G spectrum in seven circles, allowing 
us to address 88% of our revenue base with 3G services. 

We have continued to expand our M-Pesa mobile money transfer 
service, and now have 89,000 agents, with a nationwide presence. 
At March 2015 we had 3.1 million registered customers and 378,000 
active users. Our strategy is to focus on building scale on specific 
migratory corridors.

EBITDA grew 16.3%*, with a 0.9* percentage point improvement 
in EBITDA margin as economies of scale from growing service revenue 
were partly offset by the increase in operating costs related to the 
Project Spring network build and higher acquisition costs. 

Vodacom
Vodacom Group service revenue declined 1.0%*, as the negative 
impact of MTR cuts and a more competitive environment in South 
Africa offset growth in Vodacom’s operations outside South Africa. 
Q4 service revenue was -0.2%*, reflecting some easing of competition 
in South Africa.

In South Africa, organic service revenue declined -2.7%*. Excluding the 
impact of MTR cuts, service revenue grew 1.4%*. Strong growth 
in smartphone penetration and data adoption drove 23.4% growth 
in local currency data revenue, although this was offset by aggressive 
voice price competition. We have increased our 3G footprint to 96% 
population coverage and 4G to 35% coverage as part of the Project 
Spring programme, with 81% of sites now connected to high capacity 
backhaul. During the year we began to trial our first fibre to the business 
services, and fibre to the home. The regulatory authorities continue 
to review our proposed acquisition of Neotel, a fibre-based fixed 
line operator.

Service revenue growth in Vodacom’s operations outside South 
Africa was 4.8%*, driven by customer base growth, data take-up and 
M-Pesa, Active M-Pesa customers totalled 5.6 million, with M-Pesa now 
representing 23% of service revenue in Tanzania.

Vodacom Group EBITDA fell 2.1%*, with a 1.1* percentage point decline 
in EBITDA margin. The significant negative impact of MTR cuts on the 
EBITDA margin was substantially offset by good cost control.

Revenue grew 0.1% as a result of a 7.4 percentage point adverse impact 
from foreign exchange movements, particularly with regards to the 
Indian rupee, South African rand and the Turkish lira. On an organic 
basis service revenue was up 5.8%* driven by a growth in the customer 
base, increased voice usage, strong demand for data and continued 
good commercial execution. Overall growth was offset by MTR cuts, 
particularly in South Africa. Excluding MTRs, organic growth was 7.1%. 

EBITDA declined 1.2%, including a 7.1 percentage point adverse impact 
from foreign exchange movements. On an organic basis, EBITDA 
grew 5.8%* driven by growth in India, Turkey, Qatar and Egypt, offset 
by Vodacom and New Zealand.

Revenue – AMAP

Service revenue
India 
Vodacom
Other AMAP
AMAP

EBITDA
India 
Vodacom
Other AMAP
AMAP

AMAP adjusted 
operating profit

Organic 
change 
%
7.0 

Other
activity1
pps
0.5 

Foreign 
exchange 
pps
(7.4)

Reported  
change 
%
0.1 

12.6 
(1.0)
5.5 
5.8 

16.3 
(2.1)
6.6 
5.8 

–
–
1.7 
0.6 

–
–
0.3 
0.1 

(2.9)
(8.8)
(9.2)
(7.2)

(3.4)
(8.9)
(7.3)
(7.1)

9.7 
(9.8)
(2.0)
(0.8)

12.9 
(11.0)
(0.4)
(1.2)

–

–

(6.9)

(6.9)

Note:
1  “Other activity” includes the impact of M&A activity. Refer to “Organic growth” on page 203 

for further detail.

India
Service revenue increased 12.6%*, driven by continued customer base 
growth, an acceleration in 3G data uptake and stable voice pricing. 
Q4 service revenue grew 12.1%*.

We added 17.2 million mobile customers during the year, taking the 
total to 183.8 million. Voice yields were relatively flat after a period 
of improvement, but we saw a decline in average minutes of use in H2 
as competition increased in some circles. 

Customer demand for data services has been very strong. Total data 
usage grew 86% year-on-year, with the active data customer base 
increasing 23% to 64 million. Within this, the 3G customer base 
increased to over 19 million, reflecting the significant investment in our 
3G network build. During the year we added 12,585 new 3G sites, taking 
the total to over 35,000 and our coverage of target urban areas to 90%. 
3G internet revenue rose 140%.

45

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Operating results (continued)

Financial position and resources

Other AMAP
Service revenue increased 5.5%*, with growth in Turkey, Egypt, Qatar 
and Ghana partially offset by a decline in New Zealand.

Service revenue in Turkey was up 9.4%*, reflecting continued strong 
growth in consumer contract and enterprise revenue, including 
higher ARPU and data usage, partly offset by a 1.8 percentage point 
negative impact from voice and SMS MTR cuts. In Egypt, service 
revenue grew 2.8%* as a result of an increase in data and voice usage 
and a more stable economic environment. In New Zealand, service 
revenue was down 2.6%* as a result of aggressive competition, 
but the contract mobile base grew 4.6% year-on-year and the fixed 
base benefited from continued uptake of VDSL, TV and unlimited 
broadband. Service revenue in Ghana grew 18.9%* driven by growth 
in customers, voice bundles and data. Total revenue growth 
in Qatar was 16.0%*, but slowed in H2 due to significantly increased 
price competition.

EBITDA grew 6.6%* with a 0.4* percentage point decline 
in EBITDA margin.

Associates
Vodafone Hutchison Australia (‘VHA’), in which Vodafone owns 
a 50% stake, continued its good recovery, returning to local currency 
service revenue growth in Q4 as a result of improving trends 
in both customer numbers and ARPU, supported by significant 
network enhancements.

Safaricom, Vodafone’s 40% associate which is the number one 
mobile operator in Kenya, saw local currency service revenue 
growth of 12.9% for the year, with local currency EBITDA up 16.8%. 
The total value of deposits, customer transfers, withdrawals and 
other payments handled through the M-Pesa system grew 26% 
to KES 4,181 billion in the 2015 financial year. 

Indus Towers, the Indian towers company in which Vodafone has 
a 42% interest, achieved local currency revenue growth of 4.3%. 
Indus owns 116,000 towers, with a tenancy ratio of 2.19x. Our shares 
of Indus Towers’ EBITDA and adjusted operating profit were 
£285 million and £19 million respectively.

Consolidated statement of financial position 
The consolidated statement of financial position is set out on page 
106. Details on the major movements of both our assets and liabilities 
in the year are set out below:

Assets
Goodwill and other intangible assets 
Our total intangible assets decreased to £43.5 billion from £46.7 billion. 
The increase primarily arose as a result of £2.6 billion additions 
as a result of the Group’s acquisitions, primarily Ono, and other 
additions of £2.3 billion, including £0.5 billion of spectrum acquired 
in India, Italy, Greece, Hungary and New Zealand. This was offset 
by a reduction of £3.6 billion as a result of unfavourable movements 
in foreign exchange rates and £4.5 billion of amortisation.

Property, plant and equipment
Property, plant and equipment increased to £26.6 billion from 
£22.9 billion, principally as a result of £7.4 billion of additions and 
£3.4 billion arising from Group acquisitions. This was partially offset 
by £5.0 billion of depreciation charges and £1.9 billion of adverse 
foreign exchange movements.

Other non-current assets  
Other non-current assets increased by £5.1 billion to £32.6 billion, 
mainly due to a £3.2 billion increase in recognised deferred tax 
assets, primarily in respect of tax losses in Luxembourg (see note 
6 for details) and a £1.5 billion increase in the value of derivative 
financial instruments.

Total equity and liabilities
Total equity
Total equity decreased by £4.0 billion to £67.7 billion mainly due 
to the total comprehensive expense for the year of £0.8 billion and 
dividends paid to equity shareholders and non-controlling interests 
of £3.2 billion. 

Borrowings
Total borrowings increased to £35.1 billion from £29.2 billion, 
primarily as the result of an increase in the level of commercial paper 
to £5.1 billion (2014: £1.0 billion). A net debt reconciliation is provided 
on page 47.

Other current liabilities
Other current liabilities decreased to £16.3 billion (2014: £17.3 billion). 
Trade payables at 31 March 2015 were equivalent to 35 days 
(2014: 40 days) outstanding, calculated by reference to the amount 
owed to suppliers as a proportion of the amounts invoiced by suppliers 
during the year. It is our policy to agree terms of transactions, including 
payment terms, with suppliers and it is our normal practice that 
payment is made accordingly.

46

Vodafone Group Plc Annual Report 2015Contractual obligations and commitments
A summary of our principal contractual financial obligations and 
commitments is shown below.

Payments due by period  
£m 

Contractual obligations and 
commitments1
Borrowings2
Operating lease 
commitments3
Capital 
commitments3,4
Purchase 
commitments5
Total

Total 
 40,373 

< 1 year 
 13,366 

1–3 years 
 7,297 

3–5 years 
 4,859 

>5 years 
 14,851 

 6,378 

 1,339 

 1,627 

 1,205 

 2,207 

 4,957 

 2,769 

 322 

 426 

 1,440 

 8,302 
 60,010 

 4,064 
 21,538 

 3,692 
 12,938 

 234 
 6,724 

 312 
 18,810 

Notes:
1  This table includes commitments in respect of options over interests in Group businesses 

held by non-controlling shareholders (see “Potential cash outflows from option agreements 
and similar arrangements” on page 150) and obligations to pay dividends to non-controlling 
shareholders (see “Dividends from associates and to non-controlling shareholders” 
on page 151). The table excludes current and deferred tax liabilities and obligations under 
post employment benefit schemes, details of which are provided in notes 6 “Taxation” 
and 26 “Post employment benefits” respectively. The table also excludes the contractual 
obligations of associates and joint ventures.

2   See note 21 “Borrowings”.
3   See note 29 “Commitments”.
4   Primarily related to spectrum and network infrastructure.
5  Primarily related to device purchase obligations.

Dividends
We provide returns to shareholders through equity dividends and 
historically have generally paid dividends in February and August 
in each year. The Directors expect that we will continue to pay dividends 
semi-annually.

The £2.9 billion equity dividend in the current year comprises 
£2.0 billion in relation to the final dividend for the year ended 31 March 
2014 and £0.9 billion for the interim dividend for the year ended 
31 March 2015. This has decreased from total dividends of £5.1 billion 
in the prior year following the “6 for 11” share consolidation effective 
from 24 February 2014.

The interim dividend of 3.60 pence per share announced by the 
Directors in November 2014 represented an 2.0% increase over last 
year’s interim dividend. The Directors are proposing a final dividend 
of 7.62 pence per share. Total dividends for the year increased by 2.0 % 
to 11.22 pence per share.

At 31 March 2015, Vodafone Group Plc had profits available for 
distribution of approximately £20 billion. Further disclosures in relation 
to profits available for distribution are set out on page 184.

Liquidity and capital resources
Our liquidity and working capital may be affected by a material decrease 
in cash flow due to a number of factors as outlined in “Principal 
risk factors and uncertainties” on pages 32 to 37. We do not use 
non-consolidated special purpose entities as a source of liquidity or for 
other financing purposes.

In addition to the commentary on the Group’s consolidated 
statement of cash flows below, further disclosure in relation to the 
Group’s objectives, policies and processes for managing its capital; 
its financial risk management objectives; details of its financial 
instruments and hedging activities; and its exposures to credit risk 
and liquidity risk can be found in “Borrowings”, “Liquidity and capital 
resources” and “Capital and financial risk management” in notes 21, 22 
and 23 respectively to the consolidated financial statements.

Cash flows
A reconciliation of cash generated by operations to free cash flow, 
a non-GAAP measure used by management shown on pages 202 and 
203. The reconciliation to net debt is shown below.

EBITDA
Working capital 
Other 
Cash generated by operations (excluding 
restructuring and other costs)1
Cash capital expenditure
Capital expenditure
Working capital movement in respect  
of capital expenditure

Disposal of property, plant and equipment
Operating free cash flow1
Taxation
Dividends received from associates 
and investments
Dividends paid to non-controlling  
shareholders in subsidiaries
Interest received and paid
Free cash flow1
Licence and spectrum payments
Acquisitions and disposals
Equity dividends paid
Special dividend
Purchase of treasury shares
Foreign exchange
Income dividend from Verizon Wireless
Other2
Net debt (increase)/decrease
Opening net debt
Closing net debt

2015
£m
11,915 
(883)
88 

2014
£m
11,084
1,181
92

11,120  12,357
(5,857)
(8,435)
(6,313)
(9,197)

762 
178 
2,863 
(758)

456
79
6,579
(3,449)

224 

2,842

(247)
(994) 
1,088
(443)
(7,040)
(2,927)
–
–
895 
–
(144)

(264)
(1,315)
4,393
(862)
27,372
(5,076)
(14,291)
(1,033)
2,423
2,065
(3,337)
(8,571) 11,654
(25,354)
(13,700)
(13,700)
(22,271)

47

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
Financial position and resources (continued)

Notes:
1  Cash generated by operations, operating free cash flow and free cash flow have been 

redefined to exclude restructuring costs for the year ended 31 March 2015 of £336 million 
(2014: £210 million). Cash generated by operations for the year ended 31 March 2015 
also excludes £387 million of other movements including a £365 million UK pensions 
contribution payment and £116 million of KDG incentive scheme payments in respect 
of liabilities assumed on acquisition. See also note 2 below.

2  Other amounts for the year ended 31 March 2015 include £336 million of restructuring 

costs (2014: £210 million), a £365 million UK pensions contribution payment, £359 million 
of Verizon Wireless tax distributions received after the completion of the disposal, 
£328 million of interest paid on the settlement of the Piramal option, £116 million of KDG 
incentive scheme payments in respect of liabilities assumed on acquisition, £176 million 
tax refund (2014: £2,372 tax payment) relating to the rationalisation and reorganisation 
of our non-US assets prior to the disposal of our stake in Verizon Wireless and a £100 million 
(2014: £100 million) payment in respect of the Group’s historical UK tax settlement. 
Other amounts for the year ended 31 March 2014 also includes a £1,387 million outflow 
relating to payment obligations in connection with the purchase of licences and spectrum, 
principally in India.

Acquisitions and disposals
During the year, we made a £2,945 million payment in relation to the 
acquisition of the entire share capital of Ono plus £2,858 million 
of associated net debt acquired, a £131 million payment in relation 
to the acquisition of the entire share capital of Cobra plus £40 million 
of associated debt acquired and a £563 million payment in relation 
to the acquisition of the remaining non-controlling interests in Vodafone 
India Limited. Further details on the assets and liabilities acquired are 
outlined in note 28 ”Acquisitions and disposals”.

In the prior year we disposed of our US Group whose principal asset was 
its 45% interest in Verizon Wireless for consideration which included net 
cash proceeds of £34.9 billion. 

Cash generated by operations
Cash generated by operations excluding restructuring costs decreased 
10.0% to £11.1 billion, primarily driven by working capital movements 
which more than offset the higher EBITDA.

Capital expenditure
Capital expenditure increased £2.9 billion to £9.2 billion primarily driven 
by investments in the Group’s networks as a result of Project Spring.

Equity dividends paid
Equity dividends paid during the year decreased by 42% following the 
“6 for 11” share consolidation effective from 24 February 2014.

Special dividend
In the prior year, B share payments formed part of the return of value 
to shareholders following the disposal of the Group’s interest 
in Verizon Wireless. 

Taxation
Payments for taxation decreased 78.0% to £0.8 billion primarily 
as a result of the Group’s disposal of its 45% interest in Verizon Wireless.

Dividends received from associates and investments
Dividends received from associates and investments, decreased 
by £2.6 billion to £0.2 billion principally as a result of the disposal of our 
interests in Verizon Wireless in the prior year. 

Dividends received from associates and investments excludes 
£0.4 billion of tax distributions from Verizon Wireless received in the 
2015 financial year after the completion of the disposal (included 
in other cash flows) and the £2.1 billion prior year income dividend from 
Verizon Wireless .

Free cash flow
Free cash flow decreased to £1.1 billion compared to £4.4 billion in the 
prior year as lower payments for taxation were offset by higher cash 
capital expenditure and lower dividends received from associates 
and investments.

Licence and spectrum payments
Cash payments for licences and spectrum totalled £0.4 billion in respect 
of the renewal and acquisition of spectrum in India, Italy, Greece, 
Hungary and New Zealand.

References to “Q4” are to the quarter ended 31 March 2015 unless otherwise stated. 
References to the “second half of the year” are to the six months ended 31 March 2015 
unless otherwise stated. References to the “year” or “financial year” are to the financial year 
ended 31 March 2015 and references to the “prior financial year” are to the financial year 
ended 31 March 2014 unless otherwise stated. References to the “2015 financial year”, “2016 
financial year”, “2017 financial year”, “2018 financial year” and the “2020 financial year” 
are to the financial years ending 31 March 2015, 2016, 2017, 2018 and 2020, respectively. 
References to “calendar Q3 2015” are to the quarter ended 30 September 2015, unless 
otherwise stated.

48

All amounts marked in this document with an “*” represent organic growth which presents 
performance on a comparable basis, both in terms of merger and acquisition activity and 
movements in foreign exchange. See page 202 “Non-GAAP information” for further details.

Purchase of treasury shares
Prior year cash payments of £1.0 billion relate to the completion 
of a £1.5 billion share buyback programme that commenced following 
the receipt of a US$3.8 billion (£2.4 billion) income dividend from VZW 
in December 2012.

Foreign exchange
A foreign exchange gain of £0.9 billion was recognised on net debt due 
to favourable exchange rate movements resulting primarily from the 
weakening of the euro and the Indian rupee against pounds sterling.

This year’s report contains a strategic report on pages 1 to 48, which 
includes an analysis of our performance and position, a review 
of the business during the year, and outlines the principal risks and 
uncertainties we face. The strategic report was approved by the 
Board and signed on its behalf by the Chief Executive and Chief 
Financial Officer.

Vittorio Colao
Chief Executive 

Nick Read
Chief Financial Officer

19 May 2015

Vodafone Group Plc Annual Report 2015Governance

The governance framework, including the 
role and effectiveness of the Board and the 
alignment of the interests of management 
with long term value creation.
50  Chairman’s introduction

51  Our governance framework

52  Board of Directors

54  Executive Committee

56  Board activities

58  Board evaluation, induction and training

60  Board diversity

62  Shareholder engagement

63  Board committees

72 

 Compliance with the 2012 UK Corporate 
Governance Code

74  Our US listing requirements

75  Directors’ remuneration

92  Directors’ report

49

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Chairman’s introduction

How we work is as  
important as what we do

Good corporate governance provides the foundation for long-term value  
creation and is therefore a core focus for your Board.

Your Board believes that diversity, in the 
boardroom and throughout the executive, 
is a key component of business success. 
I am pleased to report that with effect from 
the date of our annual general meeting this 
year we will have achieved our aspiration that 
women should hold 25% of Board roles. 

Vodafone has a rigorous approach to the 
assessment and management of risk which 
is coupled with clear policies and standards 
that define the actions and behaviours 
expected from everyone who works with us. 
A commitment to operating with integrity 
is central to the Group’s culture; an overview 
of our Code of Conduct on page 92 provides 
an insight into how that commitment 
is embedded within our decision-
making processes.

We will continue to develop the Directors’ 
understanding of market dynamics 
in a complex and ever-changing sector. 
That intention is supported by the findings 
of an internal evaluation during the year, 
set out on page 58. In this year’s report and 
in light of the number of Board changes 
outlined above, on page 59 we also provide 
an overview of the approach taken to provide 
Directors with a comprehensive induction and 
training programme.

Vodafone is undergoing a significant strategic 
transformation as the data revolution gathers 
pace worldwide. Your Board will continue 
to ensure the Group has the leadership and 
insights necessary to achieve its ambitions.

Gerard Kleisterlee 
Chairman

19 May 2015

Dear shareholder
The Board’s primary role is to exercise 
objective and informed judgement 
in determining the strategy of the Group, 
having the best team in place to execute 
and closely monitor business performance 
and maintain a framework of prudent and 
effective controls to mitigate risk. Two critical 
factors determine the extent to which the 
Board is equipped to fulfil those duties and 
obligations successfully:

 a a diverse and deep range of skills and 
experiences around the boardroom 
table which, taken together, are both 
complementary and highly relevant 
in the context of Vodafone’s strategic 
opportunities and challenges; and

 a processes to ensure that all of the 

Directors develop a good understanding 
of the Group’s operations and external 
environment and are therefore well-placed 
to take informed decisions.

During the period under review, there were 
a number of changes to the Board. In January 
2015, we announced that our Group 
Technology Officer, Stephen Pusey, intended 
to retire with effect from the annual general 
meeting on 28 July 2015. Stephen has played 
a pivotal role in developing the networks and 
services that will drive Vodafone’s growth for 
years to come and leaves with our thanks 
and best wishes. Sir Crispin Davis joined the 
Board as a Non-Executive Director in July 2014 
followed by Dame Clara Furse in September. 
In December, it was announced that Omid 
Kordestani intended to stand down from the 
Board with effect from the end of 2014. In April 
2015, we welcomed Dr Mathias Döpfner to the 
Board. We also announced the appointment 
of Philip Yea as the Senior Independent 
Director with effect from the date of the annual 
general meeting, replacing Luc Vandevelde 
who will stand down from the Board on that 
date. On behalf of the Board, I would like 
to thank Luc for his many years of service 
to Vodafone and also express our gratitude 
to Omid for his contribution.

The committee reports, beginning with 
the Audit and Risk Committee report, 
can be found on pages 63 to 71. 

Further detailed information on how 
the Group complied with the 2012 
UK Corporate Governance Code during the 
year is set out on pages 72 and 73.

We comply with the corporate governance 
statement requirements pursuant to the 
FCA’s Disclosure and Transparency Rules 
by virtue of the information included in this 
“Governance” section of the Annual Report 
together with information contained 
in the “Shareholder information” section 
on pages 186 to 193 .

50

Vodafone Group Plc Annual Report 2015Our governance framework

How we are  
organised

We have a strong and effective governance system throughout the Group. 
Responsibility for good governance lies with your Board.

Chairman
Gerard Kleisterlee
 a Is responsible for leadership of the Board

 a Sets the Board’s agenda 

 a Meets regularly with the Chief Executive and other key executives to stay informed

Board
Responsible for the overall conduct of the Group’s business and: 
 a is responsible for the long-term success of the Company; 

Schedule of matters reserved for the Board
The Board has a formal schedule of matters reserved for its 
decision and these include:

 a sets the Group strategy;

 a appoints senior management;

 a Group strategy and long-term plans; 

 a appointment of senior management;

 a is responsible for ensuring the effectiveness of and reporting on our 

 a major capital projects, acquisitions or divestments;

system of corporate governance; and

 a is accountable to shareholders for the proper conduct of 

the business.

More on: 
Pages 56 and 57

 a annual budget and operating plan;

 a Group financial structure, including tax and treasury;

 a approval of annual and half-year financial results and 

shareholder communications; and

 a approval and oversight of the system of internal control and 

risk management.

Remuneration  
Committee
 a Sets, reviews and 

recommends the Group’s 
overall remuneration policy 
and strategy and reviews the 
implementation of that policy 
and strategy

Nominations  
and Governance  
Committee 
 a Evaluates and makes 

recommendations regarding 
Board and committee 
composition, succession 
planning and diversity

 a Oversees matters relating to 

corporate governance

Audit and 
Risk Committee
 a Provides effective 

governance over the 
Group’s financial results

 a Reviews the activity 

and performance of the 
internal audit function and 
external auditor

 a Reviews the integrity, 

adequacy and effectiveness 
of the Group’s system 
of internal control and 
risk management

Chief Executive
Vittorio Colao
 a Manages the business 

and implements strategy 
and policy

 a Chairs Executive Committee 

Executive Committee
 a Focuses on strategy 

implementation, financial and 
competitive performance, 
commercial and 
technological developments, 
succession planning, 
organisational development

More on: 
Pages 63 to 68

More on:
Page 70

More on: 
Pages 69 and 70

More on: 
Page 71

51

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Board of Directors

Experienced, effective 
and diverse leadership

Our business is led by our Board of Directors (‘the Board’). 
Biographical details of the Directors and senior management as  
at 19 May 2015 are as follows (with further information available  
at vodafone.com/board).

Gerard Kleisterlee
Chairman
Tenure: 4 years Nationality: Dutch
Skills and experience:
Gerard has extensive experience of senior leadership of global 
businesses both in the developed and emerging markets. 
He brings to the Group a deep understanding of the consumer 
electronics, technology and lifestyle industries gained from 
his career with Philips Electronics spanning over 30 years and 
continues to use this experience to oversee the development 
of Vodafone’s strategy and the effectiveness of its operations 
as a total communications company.
Other current appointments:
 a Royal Dutch Shell – non-executive director and member 

of the audit committee

 a IBEX Global Solutions plc – non-executive director
 a ASML – member of supervisory board
Board Committees:
Nominations and Governance (Chairman)

Vittorio Colao
Chief Executive – Executive Director
Tenure: 8 years Nationality: Italian
Skills and experience:
With over 20 years’ experience working in the telecoms 
industry, Vittorio has extensive leadership skills developed 
both within Vodafone and the wider industry and is widely 
recognised as an outstanding leader in the telecoms sector.
Other current appointments:
 a Bocconi University, Italy – international advisory 

board member

 a European Round Table of Industrialists – steering 

committee member

 a McKinsey & Company – international advisory 

board member

 a Oxford Martin School – advisory council member
Board Committees:
None

Nick Read
Chief Financial Officer – Executive Director
Tenure: 1 year Nationality: British
Skills and experience:
Nick combines strong operational leadership with a detailed 
understanding of the industry and its challenges and 
opportunities. Nick has wide-ranging experience in senior 
finance roles both at Vodafone and other multi-national 
companies including United Business Media plc and Federal 
Express Worldwide .
Other current appointments:
None
Board Committees:
None

Stephen Pusey
Chief Technology Officer – Executive Director
Tenure: 5 years Nationality: British
Skills and experience:
With longstanding international experience within the 
telecoms industry including previous positions at British 
Telecom and a 23 year career at Nortel Networks Corporation, 
Stephen contributes a wealth of knowledge of both wireline 
and wireless industries and extensive understanding 
of business applications and solutions.
Other current appointments:
 a Centrica plc – non-executive director
Board Committees:
None

Sir Crispin Davis
Non-Executive Director
Tenure: <1 year Nationality: British
Skills and experience: 
Sir Crispin has broad-ranging experience as a business 
leader within international content and technology markets 
from his roles as Chief Executive of Reed Elsevier and the 
digital agency Aegis Group plc and group managing director 
of Guinness PLC (now Diageo plc). He was knighted in 2004 
for services to publishing and information He brings a strong 
commercial perspective to Board discussions.
Other current appointments:
 a Oxford University- trustee and member of the 

university board

 a CVC Capital Partners – adviser
Board Committees:
Audit and Risk 

Dr Mathias Döpfner
Non-Executive Director
Tenure: <1 year Nationality: German
Skills and experience:
Mathias brings wide-ranging experience within the global 
digital media industry to his role. Having led his business, Axel 
Springer SE, through a highly successful transition into digital 
and international markets, he will be able to provide a digital 
perspective to the Board’s strategy.
Other current appointments:
 a Axel Springer SE – chairman and chief executive officer
 a Time Warner and Warner Music Group – member of the 

board of directors

 a American Academy, American Jewish Committee and the 
European Publishers Council – holds honorary offices
 a St John’s College , University of Cambridge – member
Board Committees:
None

52

Vodafone Group Plc Annual Report 2015Dame Clara Furse
Non-Executive Director
Tenure: <1 year Nationality: British and Canadian
Skills and experience:
Dame Clara brings to the Board a deep understanding 
of international capital markets, regulation, services industries 
and business transformation developed from her previous 
roles as Chief Executive of the London Stock Exchange Group 
plc and Credit Lyonnais Rouse Ltd. Her financial proficiency 
is highly valued as a member of the Audit and Risk Committee. 
In 2008 she was appointed Dame Commander of the Order 
of the British Empire. 
Other current appointments:
 a Bank of England’s Financial Policy Committee – member
 a Nomura Holdings Inc – non-executive director
 a Amadeus Holding IT SA – non-executive director
Board Committees:
Audit and Risk Committee

Valerie Gooding cbe
Non-Executive Director
Tenure: 1 year Nationality: British
Skills and experience:
Valerie brings a wealth of international business experience 
obtained at companies with high levels of customer service 
including British Airways and BUPA which, together with 
her focus on leadership and talent, is greatly valuable 
to Board discussions. 
Other current appointments:
 a Premier Farnell plc – non-executive chairman
 a TUI AG – non-executive director
 a English National Ballet – trustee
 a Historic Royal Palaces – trustee
 a Royal Botanical Gardens, Kew – trustee
 a The LTA Trust – chairman
Board Committees:
Remuneration

Renee James
Non-Executive Director
Tenure: 4 years Nationality: American
Skills and experience:
Renee brings comprehensive knowledge of the high 
technology sector developed from her longstanding career 
at Intel Corporation where she was appointed President. 
Her extensive experience of international management and 
the development and implementation of corporate strategy 
is an asset to the Board and Remuneration Committee. 
Other current appointments:
 a Intel Corporation – President
 a US President’s National Security Advisory Committee – 

vice chair

 a C200 – member
Board Committees:
Remuneration

Samuel Jonah
Non-Executive Director
Tenure: 6 years Nationality: Ghanaian
Skills and experience:
Samuel brings experience and understanding of business 
operations in emerging markets, particularly Africa. 
Previously Executive President of AngloGold Ashanti Ltd and 
member of the Advisory Council of the President of the African 
Development Bank, he is able to provide an international, 
commercial perspective to Board discussions. An Honorary 
Knighthood was conferred on him by Her Majesty the Queen 
in 2003 and in 2006 he was awarded Ghana’s highest national 
award, the Companion of the Order of the Star.
Other current appointments:
 a Presidents of Togo and Nigeria – adviser
 a Iron Mineral Benefication Services – non-executive 

deputy chairman

 a Jonah Capital (Pty) Limited – executive chairman
 a Metropolitan Insurance Company Limited – chairman
 a The Investment Climate Facility – member of trustee board
Board Committees:
Remuneration

Nick Land
Non-Executive Director
Tenure: 8 years Nationality: British
Skills and experience:
After a career spanning 36 years at Ernst & Young where Nick 
was a Managing Partner, he brings strong financial expertise 
and experience of dealing with major corporations in many 
parts of the world to his role as Chairman of the Audit and 
Risk Committee. 
Other current appointments:
 a Alliance Boots GmbH – non-executive director
 a Ashmore Group plc – senior independent director
 a BBA Aviation plc – senior independent director
 a Farnham Castle – chairman of the board of trustees
 a Financial Reporting Council – non-executive director
 a The Vodafone Foundation – chairman of the board 

of trustees

 a Dentons UKMEA LLP – adviser
 a Silicon Valley Bank, London – adviser
Board Committees:
Audit and Risk (Chairman) 

Luc Vandevelde
Senior Independent Director
Tenure: 11 years Nationality: Belgian
Skills and experience:
Luc has deep expertise leading international consumer 
businesses and has particular skills in finance, management 
and marketing, developed through his past directorships held 
at Société Générale, Carrefour S.A and Marks and Spencer 
Group. He has served on the Board for 11 years and his 
resulting knowledge of the Company has been a significant 
benefit to the Board and its committees. 
Other current appointments:
 a Majid Al Futtaim Ventures LLC – chairman
Board Committees:
Nominations and Governance
Remuneration (Chairman)

Attendance at scheduled meetings of the Board in the 2015 financial year 

Philip Yea
Non-Executive Director
Tenure: 9 years Nationality: British
Skills and experience:
Philip’s experience as chief financial officer of Diageo plc 
and in the private equity industry at Investcorp and 3i Group 
plc , together with his knowledge of the Vodafone Group, 
makes him a valued member of the Board. Philip’s financial 
expertise is an asset to his role as member of the Audit and 
Risk Committee.
Other current appointments: 
 a Aberdeen Asian Smaller Companies Investment Trust PLC – 

non-executive director

 a Rocket Internet SE – member of the supervisory board
 a bwin.party digital entertainment plc – chairman 
 a British Heart Foundation – chairman of the trustees
 a The Francis Crick Institute – director of the trustee board
Board Committees:
Nominations and Governance
Audit and Risk

Director
Gerard Kleisterlee
Vittorio Colao
Stephen Pusey
Nick Read
Sir Crispin Davis
Dame Clara Furse
Valerie Gooding
Renee James
Alan Jebson 
Samuel Jonah
Omid Kordestani

Nick Land
Anne Lauvergeon
Luc Vandevelde
Tony Watson
Philip Yea

(Appointed to the Board on 27 July 2014) 

(Appointed to the Board on 1 September 2014) 

(Stepped down from the Board on 29 July 2014) 

(Stepped down from the Board on 31 December 2014) 

(Stepped down from the Board on 29 July 2014) 

(Stepped down from the Board on 29 July 2014) 

Attendance
7/7
7/7
7/7
7/7
5/6
5/5
7/7
7/7
2/2
7/7
5/5

7/7
0/2
7/7
2/2
7/7

53

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Executive Committee

The people powering  
our strategy

Chaired by Vittorio Colao, this committee focuses on our strategy, 
technological and commercial developments, programme execution, 
financial and competitive performance, succession planning, organisational 
development and Group-wide policies. 

The Executive Committee includes the Executive Directors, details 
of whom are shown on page 52, and the senior managers who are 
listed below. 

From left to right: 
Warren Finegold; Matthew Kirk; Serpil Timuray; Nick Read;  
Philipp Humm; Vittorio Colao; Nick Jeffery; Paolo Bertoluzzo;  
Ronald Schellekens; Rosemary Martin; Stephen Pusey

More on the Executive Committee: 
Page 71

54

Vodafone Group Plc Annual Report 2015Paolo Bertoluzzo
Group Chief Commercial and 
Operations Officer
Tenure: 2 years Nationality: Italian
Career history:
 a Vodafone Group Plc –chief executive officer, southern 

Europe (2012–2013)

Warren Finegold
Group Strategy and Business 
Development Director
Tenure: 9 years Nationality: British
Career history:
 a UBS Investment Bank – managing director and head of its 

technology team in Europe (1995–2006)

 a Vodafone Italy – chief executive officer; chief operating 

 a Goldman Sachs International – executive director, holding 

officer; chief commercial officer; consumer division director 
(2006–2013)

 a Vodacom – board member (2010–2012)
 a Omnitel Pronto Italia S.p.A. (became Vodafone Italy) 
– various senior roles including strategy & business 
development director and commercial director 
(1999–2005)

 a Bain & Company – manager (1995–1999)
 a Monitor Company – consultant (1991–1994)

positions in New York and London (1985–1995)

 a Hill Samuel & Co. Limited – corporate finance executive 

(1981–1985)

Nick Jeffery
Group Enterprise Director
Tenure: 2 years Nationality: British
Career history:
 a Cable & Wireless Worldwide – chief executive (2012–2013)
 a Vodafone Global Enterprise – chief executive (2006–2012)
 a Vodafone Group Plc – marketing director (2004–2006)
 a Ciena – senior vice president (2003–2004)
 a Microfone – founder (2002–2003)
 a Cable & Wireless plc (Mercury Communications) 
– led UK and international markets business units 
(1991–2002)

Matthew Kirk
Group External Affairs Director
Tenure: 6 years Nationality: British
Career history:
 a Vodafone Group Plc – group director of external 

relationships (2006–2009)

 a British Ambassador to Finland (2002–2006)
 a Member of the British Diplomatic Service for more than 

20 years

Philipp Humm
Regional CEO Europe
Tenure: 2 years Nationality: German
Career history:
 a Vodafone Group Plc – chief executive officer, northern and 

central Europe (2012–2013)

 a T-Mobile USA – president and chief executive officer 

(2010–2012)

 a T-Mobile International – chief regional officer Europe; 

executive committee member (2009–2010)

 a T-Mobile Germany – chief executive officer; chief sales 

officer (2005–2008)

 a Entrepreneur (2002–2005)
 a Amazon – managing director, Germany and France; vice 

president Europe (2000–2002)

 a Tengelmann (German grocery retailer) – executive 

board member and chief executive officer of Plus (food-
discounter) (1992–1999)

 a McKinsey & Company (1986–1992)

Rosemary Martin
Group General Counsel  
and Company Secretary
Tenure: 5 years Nationality: British
Career history:
 a Practical Law Group – chief executive officer (2008)
 a Reuters Group Plc – group general counsel and company 
secretary (2003–2008), company secretary (1999–2003), 
deputy company secretary (1997–1999) 

 a Rowe & Maw – partner (1990–1997)

Ronald Schellekens
Group Human Resources Director
Tenure: 6 years Nationality: Dutch
Career history:
 a Royal Dutch Shell Plc – HR executive vice president for 

global downstream business (2003–2008)

 a PepsiCo – various international senior human resources 
roles in England, South Africa, Switzerland and Spain 
(1994–2003)

 a AT&T Network Systems – human resources roles in the 

Netherlands and Poland (1986–1994)

Serpil Timuray
Regional CEO, Africa, Middle East and  
Asia-Pacific
Tenure: 1 year Nationality: Turkish
Career history:
 a Vodafone Turkey – chief executive officer (2009–2013)
 a Danone Turkey – chief executive officer (2002–2008)
 a Danone Turkey – executive committee member and 

marketing and sales director (1999–2002)

 a Proctor & Gamble Turkey – several marketing positions 
ultimately becoming executive committee member 
(1991–1999)

Johan Wibergh
Group Technology Officer Designate
Tenure: < 1 year Nationality: Swedish
Career history:
 a Appointed to the Executive Committee on 1 May 2015
 a Ericsson – executive vice president and head of business 

unit networks (2008–2015)

 a Ericsson – president and head of market unit for Brazil 

(2006–2008), for Nordic & Baltics (2005–2006). 
Various senior roles (1996–2005)

 a Bull AB – Head of Systems Integration Unit (1992–1996)
 a Diab Data AB – SW Developer and R&D Manager of Datacom 

Products (1987–1991)

55

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Board activities

Key areas of focus  
for your Board

Board activities are structured to assist the Board in achieving its goal 
to support and advise executive management on the delivery of the 
Group’s strategy within a transparent governance framework. 

Board activities in the 2015 financial year

Set out below are the key areas which the Board focused on during the year.

Strategy development
Last year was a year of change for Vodafone 
as we moved ahead in our strategy 
to become a total telecoms provider. 

We acquired the cable companies Ono 
in Spain and Kabel Deutschland in Germany 
and disposed of our interest in Verizon 
Wireless. We also began our Project Spring 
programme, investing in the quality 
of our networks. 

The 2015 financial year was a year in which 
the Board monitored our execution 
of this strategy. 

The Board:

 a had a strategy day including presentations from executives about developments 

in the Group’s markets and on the Group’s strategy, both organic and inorganic, in light 
of these developments; 

 a received presentations from local management in Spain and Germany on Ono and  

Kabel Deutschland and our plans in respect of them;

 a received a presentation on the acquisition reviews that had been undertaken for  
the earlier acquisitions of Cable & Wireless Worldwide in the UK and Telstraclear 
in New Zealand;

 a was updated at each Board meeting on the implementation of Project Spring; 

 a considered the Group’s portfolio of assets and whether, and how, these should 

be developed;

 a considered the Group’s requirements for spectrum as and when opportunities 

became available;

 a had a presentation on the Vodafone brand and how it is being developed and managed; 

and

 a received a digital strategy presentation.

KDG
We commenced integration of KDG in April 2014 
and have made solid progress. We have started 
to connect Vodafone base stations to KDG fibre 
backhaul, migrated broadband customers from 
Vodafone’s broadband onto KDG’s cable infrastructure, 
and launched our bundled fixed and mobile 
bundle product. 

56

More on KDG integration: 
Page 39

Project Spring
We have made strong progress on Project Spring, 
which is designed to accelerate further our network 
and service differentiation. We have substantially 
increased European 4G population coverage, passed 
many more homes with our own fibre or cable next-
generation networks, and significantly developed our 
suite of Enterprise products and services.

More on Project Spring: 
Pages 6 and 7

Vodafone Group Plc Annual Report 2015Performance
 a At each Board meeting there was a report 

from the Chief Executive (including 
topics such as updates on the Enterprise 
business) and also from the Chief Financial 
Officer (including topics such as financial 
performance, treasury matters, acquisition 
reviews and insurance) 

 a At each Board meeting the Board received 
information on the performance of the 
Group with network, customer satisfaction 
and quarterly market share metrics being 
regularly provided 

 a During the course of the year the Board 
met with all the Executive Committee 
members and with each of the chief 
executives of Vodafone Germany, Vodafone 
UK, Vodafone Spain, Vodafone Italy, 
Vodafone Hungary, Vodafone Greece 
and Vodafone’s Enterprise business 
to consider performance and future plans 
of the businesses 

Governance
At the relevant times throughout the year 
the Board dealt with corporate governance 
matters, including: 

 a the appointment of new Directors;

 a the annual budget and three year plan;

 a the Annual Report including disclosures 
within the financial statements and the 
external audit process;

 a bond issuance;

 a changes to the treasury policy and 

dealing mandate;

People
The Board reviewed the Company’s people 
management, including succession planning, 
talent, progress on diversity and the results 
of the People Survey.

Other reports from the business
The Board also received the following reports 
from the business:

 a business development report;

 a quarterly market share trends;

 a External Affairs report;

 a EMF report;

 a renewal of the Group’s insurance 

 a Vodafone Foundation; and

 a teach-in on fixed access technologies.

arrangements;

 a assessment of risks and internal controls;

 a reports on compliance and litigation; 

 a reports on health & safety and EMF;

 a the Board effectiveness review; and 

 a reviews of the Board and committees’ 
composition and terms of reference.

Board’s visit to Delhi, India
In February 2015, Analjit Singh, Vodafone 
India’s Chairman, and Marten Pieters, Vodafone 
India’s Chief Executive at the time, hosted a visit 
by the Board to Vodafone India in Delhi. The Board 
visited shops and other distribution outlets and 
heard from Vodafone India’s executive team 
about Vodafone India’s business and operations. 
Two respected speakers, Suhel Seth of Counselage, 
India and Uday Kotak, executive vice chairman and 
managing director of Kotak Mahindra Bank, provided 
commentary on India’s political and economic 
context. Evening receptions provided opportunities 
for the Board to meet with Indian leaders and to hear 
about the work of the Vodafone India Foundation. 
During the visit, the Board held Board, Remuneration 
Committee and Nominations and Governance 
Committee meetings and a strategy day.

57

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Board evaluation, induction and training

Evaluating our  
performance and keeping  
up-to-date

The Board recognises that it continually needs to monitor and improve its 
performance. This is achieved through annual performance evaluation,  
full induction of new Board members and ongoing Board development activities.

Board Evaluation 
Board effectiveness is reviewed by an external performance evaluation every three years, and will be externally 
conducted again in 2016. An internal performance evaluation was carried out this year, with the assistance of  
Lintstock Limited (‘Lintstock’), a London-based corporate advisory firm, which has no other connection with Vodafone.

This year’s process

2014 financial year evaluation 

Recommendations

Actions taken in 2015 financial year

Diversity  
Diversity had improved and it should 
continue on that path. 

Appointments to the Board  
The process for appointing Directors 
needed to be accelerated. 

Information flow  
Board arrangements and information flows 
were generally satisfactory, but more focus 
could be given on market information and 
the changing regulatory and competitive 
environment. Some further refinement of 
the presentation of performance metrics 
was agreed. 

The aspiration of 25% women Board 
members was achieved in March 2015.

The process for Director recruitment has 
been improved and three new Directors 
have been appointed during the year.

During the year quarterly reports on 
market share were provided to Directors 
and the Chief Executive discussed 
changes in the regulatory and competitive 
environment, when relevant, during his 
regular reports at each Board meeting. 
Performance metrics were refined in line 
with the recommendation.

Recommendations for the 2016 financial year
This year’s findings included that the Board’s dynamic was good. It should continue  
to develop its understanding of the future challenges and trends in Vodafone’s sector,  
especially convergence, technology trends and the regulatory environment. It should  
increase its focus on customers’ experience and it should continue to monitor 
management’s success in delivering operational strategic objectives. 

The Board will continue to review its procedures, its effectiveness and development  
in the financial year ahead.

 a Each Director completed a confidential 

online questionnaire, designed 
by Lintstock and the Company Secretary 

 a Lintstock prepared a report based 

on the completed questionnaires for the 
Chairman and the chairman of each of the 
Board committees 

 a The Chairman then held one-to-one 
interviews with each of the Directors 
to discuss the reports. The Directors were 
asked for their views on, amongst other 
things: strategic oversight; priorities for 
change; Board composition and expertise; 
effectiveness of the Board’s engagement 
with shareholders; risk management and 
internal control; Board dynamics and the 
induction process for new Directors 

 a The Chairman reviewed the Directors’ 

contributions and the Senior Independent 
Director led the review of the performance 
of the Chairman

 a Each Board committee undertook 

a specific self assessment questionnaire. 
The Audit and Risk Committee 
assessment also included input from 
the external auditor and relevant 
senior management 

 a The Chairman of each Board committee 
gave feedback on the evaluation of their 
committee to their committees and to the 
Board at its meeting in March 2015

 a The Chairman discussed Lintstock’s report 
on the performance evaluation with the 
Nominations and Governance Committee, 
and with the Board at its meeting in 
March 2015

58

Vodafone Group Plc Annual Report 2015 
 
 
As part of the Board’s review of its effectiveness 
in 2015, the Directors assessed whether they 
had enough opportunities for training and 
development. The Board is confident that all 
its members have the knowledge, ability and 
experience to perform the functions required 
of a director of a listed company.

Board Induction 
The Chairman is responsible for ensuring that 
each Director receives an induction on joining 
the Board and receives the training he or she 
requires, tailored to their specific requirements. 

Keeping up-to-date
Keeping up-to-date with key business 
developments is essential for the Directors 
to maintain and enhance their effectiveness. 
This is achieved by:

This year, an induction programme was 
provided for Nick Read, our new Chief Financial 
Officer. Valerie Gooding, Dame Clara Furse 
and Sir Crispin Davis were also inducted 
into the Board. Valerie Gooding’s induction 
had been mostly completed during the 
2014 financial year but she continued her 
introductory visits during the 2015 financial 
year. During the induction process new 
Non-Executive Directors meet with each 
of the Executive Committee members to hear 
about the aspects of Vodafone’s business for 
which they are responsible. They also meet 
with the Chief Executive of Vodafone UK and, 
when practicable, with at least one other local 
market chief executive. The Directors being 
inducted also meet with the Group General 
Counsel and Company Secretary, Group Audit 
Director and Group Risk and Compliance 
Director. Briefings are provided by a law 
firm for those Directors who are not already 
familiar with the laws and regulations affecting 
listed companies.

 a receiving presentations from executives 

in our business on matters of significance. 
This year the Board had training sessions 
on topics that are increasingly relevant for 
Vodafone as it executes its strategy, namely 
on fixed access technologies, content and 
Vodafone’s digital strategy;

 a financial plans, including budgets 

and forecasts are regularly discussed 
at Board meetings;

 a the Directors have the opportunity to learn 
the views of major investors at planned 
investor relations events throughout 
the year;

 a visits to different parts of the Group. 

Details of the Board’s visit to Delhi in India 
is set out on page 57; and

 a regular updates on the Group’s businesses 
and the regulatory and industry specific 
environments in which we operate, by way 
of written briefings and meetings with 
senior executives and, where appropriate, 
external sources. 

59

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Board diversity

Maintaining the  
right balance

We recognise that diversity is the key foundation for introducing different 
perspectives into Board debate and for better anticipating the risks and 
opportunities in building a long term, sustainable business.

Board diversity
We launched the Board diversity policy in 2011 
with the intention of ensuring that diversity, 
in its broadest sense, remains a central feature 
of the Board and that it extends beyond the 
boardroom and permeates all levels of the 
organisation. Since the launch, the Board 
has made positive steps in broadening the 
diversity not just of the Board, but of our 
senior management.

25% female presence on the Board 
We have made good progress refreshing 
the Board over the last four years, which 
has resulted in an increase in the proportion 
of female Directors on the Board, to 25% 
in March this year. Mathias Döpfner has since 
joined the Board, reducing this percentage, 
though this level will be exceeded when 
Luc Vandevelde and Stephen Pusey step 
down from the Board at the annual general 
meeting in July. We remain committed 
to at least maintaining this level of female 
presence in the medium term, whilst ensuring 
that diversity in its broadest sense remains 
a central feature of the Board. That said, 
the Nominations and Corporate Governance 
Committee will continue to recommend 
appointments to the Board based on merit and 
uses the annual evaluation process to consider 
objectively the Board’s composition and 
effectiveness including an assessment of the 
Board’s diversity including gender.

The Board remains committed to 
strengthening the pipeline of senior female 
executives within the business and endorses 
the Group’s “Recruiting and Managing People” 
policy, one of the objectives of which is to 
“attract and develop a highly qualified and 
diverse workforce and ensure that all selection 
decisions are based on merit”.

Strengthening the pipeline 
of executive talent 
Strengthening the pipeline of executive talent 
in the Company has remained a key focus 
during the year. We are continuing to learn 
and build on existing programmes while 
introducing new initiatives to build, broaden 
and develop the significant talent which 
exists across the business. Details of key 
initiatives include:

 a an executive succession planning update 

is provided to the Nominations and 
Governance Committee annually, mapping 
successional candidates and opportunities;

 a disclosing our gender diversity targets 

and progress against these as part of the 
European Roundtable Table of Industrialists’ 
voluntary targets initiative and using our 
membership to identify senior female 
employees suitable to serve on non-
executive boards of other companies;

 a providing senior Vodafone women with the 
opportunity to learn about life as a non-
executive director through our sponsorship 
of the Professional Boards Forum; and

 a senior management mentoring and 

coaching schemes.

Best practice executive search
The Board continues to support the principles 
of the Executive Search Firms Voluntary Code 
of Conduct on gender diversity, demonstrated 
by remaining committed to engaging only 
executive search firms which are signatories 
to this code. We continued to work with Korn 
Ferry during the year. Korn Ferry also provide 
some of the middle and senior recruitment 
solutions across some of our footprint.

Other initiatives taking place within 
the Company which promote gender  
and other forms of diversity
During the year, the business has continued 
to embrace all forms of diversity with the 
introduction or continuation of a number 
of initiatives.

 a Launching a new global maternity policy 
that sets the standard on benefits for 
our female employees in 30 countries. 
More on this initiative on page 61

 a Launching a Mobile Gender Equality 
steering committee chaired by Serpil 
Timuray, an Executive Committee member, 
to accelerate the focus on gender balance 
and the work we do with our female 
customers, the work we do in communities 
and with our colleagues

 a Using a gender toolkit to enable a consistent 
approach to improving gender diversity 
across all markets

 a Running inclusive leadership workshops 
for our most senior leaders to highlight 
the business benefits of diversity and 
encourage them to act as role models 
to promote diversity and inclusion 
across Vodafone

 a With employees working in many countries 
worldwide, it is our goal to operate as one 
company while keeping our local roots. 
24 nationalities are represented in our top 
management team and 44% of our senior 
leaders have completed an international 
assignment. In the 2015 financial year, 
we focused on improving our employees’ 
cultural awareness. We launched the 
Vodafone Cultural Navigator, an online tool 
to help employees understand different 
cultural preferences so they can work 
successfully with colleagues and customers 
around the world

60

Vodafone Group Plc Annual Report 2015Board diversity  
At 31 March 2015

Gender of Board

Female 

25%

Tenure of Non-Executive Directors

7+ years 

38%

0–3 years 

38%

Building the pipeline 
for Board diversity

Gender of senior management  
(top c.1600 employees)

Female 

23%

Male 

75%

4–6 years 

24%

Male 

77%

Geographic representation of Board

Sector experience of Board

Gender of total employees

Italian 

Ghanaian 

Dutch 

Canadian 

Belgian 

American 

Media 

8%

Telecoms 

16%

British 

Technology 

25%

Consumer  
goods 

25%

Female 

36%

Finance

50%

Male 

64%

Setting the standard in maternity 
benefits for women globally
In 2015, we launched a global maternity policy that 
sets a worldwide minimum level of maternity pay for 
women in 30 countries. Vodafone is one of the first 
companies to do this. 

From Africa to the Middle East, women at all levels 
of our organisation will be entitled to at least 16 weeks 
of fully paid maternity leave and full pay for a 30-hour 
week for the first six months after they return to work.

Our policy will make a big difference to around 
1,000 female Vodafone employees each year, 
especially those who work in countries where 
there is little or no legislation to support them after 
having a baby. This will be good for our business too. 
KPMG estimates that global businesses could save 
around US$19 billion annually by providing 16 weeks 
of fully paid maternity leave, because it helps cut 
recruitment costs and retains valuable knowledge 
and experience within the business. 

61

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Shareholder engagement

Communicating with  
our shareholders

We are committed to communicating our strategy and activities clearly 
to all our shareholders.

How we communicate 
with our shareholders
We maintained an active dialogue with our 
shareholders throughout the year through 
a planned programme of investor relations 
activities. We also respond to daily queries 
from shareholders and analysts through 
our Investor Relations team and have 
a section of our website which is dedicated 
to shareholders and analysts: vodafone.
com/investor. Our registrars, Computershare, 
and BNY Mellon (as custodians 
of our American Depositary Receipts (‘ADR’) 
programme) also have a team of people 
to answer shareholder and ADR holder 
queries in relation to technical aspects of their 
holdings such as dividend payments and 
shareholding balances. 

All of our financial results presentations  
are available on our website at vodafone.com/
investor. 

Our annual general meeting 
and our roadshows
Our annual general meeting is attended by our 
Board and Executive Committee and is open 
to all our shareholders to attend. A summary 
presentation of financial results is given before 
the Chairman deals with the formal business 
of the meeting. All shareholders present can 
question the Board during the meeting. 

We hold meetings with major institutional 
investors, individual shareholder groups 
and financial analysts to discuss the business 
performance and strategy. These are attended 
by the appropriate mix of Board Directors and 
senior management including our Chairman, 
Chief Executive, Executive Committee 
members, senior leaders and the Investor 
Relations team. Institutional investors also 
meet with the Chairman to discuss matters 
of governance.

What our shareholders  
have asked us this year
Common topics raised by our institutional  
and individual shareholders include:

 a 4G and data;

 a administration of shareholding;

 a cash flow, capital expenditure, debt and 

dividend cover;

 a fixed broadband and TV strategy;

 a performance outlook;

 a Project Spring strategy;

 a regulation in Europe and  

emerging markets;

 a shareholder returns;

 a spectrum renewal costs; and

 a the Verizon Wireless transaction.

Our investor calendar
Set out below is a calendar of our investor events attended by senior management throughout the year.

May 2014
 a Preliminary Results published
 a London, New York, Boston, Toronto and 

September 2014
 a Several investor conferences in London
 a Investor meetings in Spain, Italy 

and Germany

December 2014
 a Investor conference in London
 a New York, Montreal and  
Toronto roadshows

Edinburgh roadshows
 a Investor meeting in Italy

June 2014
 a Annual Report published
 a Switzerland, Netherlands and 

Frankfurt roadshow

 a Investor conference in London
 a Investor meetings in Spain, Germany 

and Turkey

 a Chairman’s London roadshow

July 2014
 a Q1 Interim Management 
Statement published

 a Annual general meeting in London

62

 a Investor event in Tanzania

 a Chairman’s meeting with investors

October 2014
 a M2M webinar
 a Investor meeting in Ireland

November 2014
 a Half-year results published
 a London, New York, Boston, Edinburgh, 

Paris, Frankfurt, Switzerland and 
Netherlands roadshows

 a Investor conference in Barcelona

January 2015
 a Investor conference in Madrid
 a Italy roadshow

February 2015
 a Q3 Interim Management 
Statement published
 a US west coast roadshow

March 2015
 a US east coast, Asia, Copenhagen, 

Stockholm and Helsinki roadshows

 a Investor conference in London
 a Investor field trip to India

Vodafone Group Plc Annual Report 2015Board committees

Audit and Risk Committee
“The Committee has continued to focus its work on the 
Group’s financial reporting, financial control and risk management 
and compliance processes.”

Membership

Chairman and financial expert (pictured right): 
Nick Land Independent Non-Executive Director

Sir Crispin Davis Independent Non-Executive Director  
Dame Clara Furse Independent Non-Executive Director 
Philip Yea Independent Non-Executive Director

Key objective:
The provision of effective governance over the appropriateness of the Group’s financial 
reporting including the adequacy of related disclosures, the performance of both the 
internal audit function and the external auditor and oversight over the Group’s systems 
of internal control, business risks and related compliance activities.

Responsibilities:
The Board has approved terms of reference for the Committee which are available 
at vodafone.com/governance. These provided the framework for the Committee’s work in the 
year and can be summarised into five primary sets of activities. These are oversight of the:

 a appropriateness of the Group’s external financial reporting;

 a relationship with and performance of, the external auditor;

 a Group’s system of internal control including the work of the internal audit function;

 a Group’s system of risk management; and

 a Group’s system of compliance activities.

Following the publication of the revised UK Corporate Governance Code, which will 
be adopted in the 2016 financial year, the Board has approved amendments to the 
Committee’s terms of reference to include:

 a providing advice to the Board on the assessment performed of the principal risks facing the 

Group including their management and mitigation;

 a monitoring the Group’s risk management system and reviewing its effectiveness; and

 a providing advice to the Board on the form and basis underlying the longer term viability 
statement and going concern statement to be contained in future Annual Reports.

Attendance at scheduled meetings

Director
Nick Land
Dame Clara Furse 
Philip Yea 
Sir Crispin Davis 
Alan Jebson 
Anne Lauvergeon 
Anthony Watson 

(member from September 2014)

(member from September 2014)

(member from September 2014)

(Stepped down from the Board in July 2014)

(Stepped down from the Board in July 2014)

(Stepped down from the Board in July 2014)

Attendance
4/4
3/3
3/3
2/3
 1/1
0/1
1/1

Overview
The 2015 financial year has seen the 
Committee’s activity directed towards 
the integrity of the Group’s financial 
accounting and reporting together with the 
related external audit, the Group’s control 
environment and system of internal controls 
including the work of internal audit and the 
Sarbanes-Oxley Act compliance process 
and the Group’s management of risk and 
compliance related activities. 

During the year we also welcomed three 
new members onto the Committee, 
as a result of Director retirements, 
and were actively involved in the 
transition of the Group’s statutory audit 
to PricewaterhouseCoopers LLP following 
their appointment at the 2014 AGM. 

Looking forward to the 2016 financial year, 
the Committee will work with the Board under 
its expanded terms of reference, which now 
include providing advice to the Board on the 
assessment, management and mitigation 
of the principal risks facing the Group, 
monitoring the Group’s risk management 
system and its effectiveness and providing 
advice on how the Group’s prospects have 
been assessed in order to make the new, 
longer term, viability statement.

Membership
The membership of the Committee changed 
substantially in the year with the appointment 
of Dame Clara Furse, Sir Crispin Davis and Philip 
Yea, in place of Anne Lauvergeon, Alan Jebson 
and Anthony Watson, all of whom retired from 
the Board at the 2014 AGM. The new members 
were appointed after a rigorous process 
to ensure the Committee has the necessary 
range of financial experience and commercial 
expertise required to provide an effective level 
of challenge to management. All the members 
of the Committee are Non-Executive Directors 
of the Company. Given my experience, 
I continue to be designated as the financial 
expert on the Committee for the purposes 
of the US Sarbanes-Oxley Act and the 
UK Corporate Governance Code.

How the Committee operates
The Committee met four times during 
the year as part of its standard schedule 
of meetings. No supplementary meetings 
were necessary in the year. For the next 
financial year we have resolved to increase the 
standard number of meetings to five to ensure 
we have adequate time to meet our increased 
responsibilities particularly in relation 
to risk management.

Meetings of the Committee generally take 
place just prior to a Board meeting to maximise 
the efficiency of interaction with the Board 
and I report to the Board, as a separate agenda 
item, on the activity of the Committee and 
matters of particular relevance to the Board 
in the conduct of its work.

63

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Board committees (continued)

In addition to more recurring activities driven 
by the Group’s external financial reporting 
calendar and related regulatory obligations, 
the Committee conducts a rolling programme 
of “in-depth review” sessions where the 
Group’s senior management provide briefings 
on key issues and developments including 
in relation to aspects of risk management. 
These reviews help us to understand more 
fully the context and challenges of their 
business operations and thereby ensure the 
Committee’s time is used most effectively. 
A summary of the reviews undertaken during 
the year are set out within “Monitoring the 
Group’s risk management system and its 
effectiveness” below.

The external auditor, PricewaterhouseCoopers 
LLP, is invited to each meeting together with 
the Chief Executive, the Chief Financial Officer, 
the Group Financial Controller, the Group 
Financial Reporting Director, the Group Audit 
Director, the Group Risk and Compliance 
Director, and the Group General Counsel 
and Company Secretary. The Committee 
also regularly meets separately with 
PricewaterhouseCoopers LLP, the Chief 
Financial Officer and the Group Audit Director 
without others being present.

We believe that the activities of the 
Committee during the last year have enabled 
us to gain a good understanding of the culture 
of the organisation, the risks and challenges 
faced and the adequacy and timeliness 
of the actions being taken to address them. 
Similar to last year, I, together with the 
Committee’s secretary, conducted an internal 
review of effectiveness of the Committee 
involving the members of the Committee, 

the Group’s senior management and the 
external auditor. This confirmed that the 
Committee remained effective at meeting 
its objectives.

Main activities of the 
Committee during the year
I have set out below a summary of the major 
activities of the Committee in the year.

Appropriateness of Group’s external 
financial reporting
The Committee’s primary responsibility 
in relation to the Group’s financial reporting 
is to review with both management and the 
external auditor the appropriateness of the 
half-year and annual financial statements 
concentrating on, amongst other matters:

 a the quality and acceptability of accounting 

policies and practices;

 a material areas in which significant 

judgements have been applied or where 
significant issues have been discussed with 
the external auditor;

 a the clarity of the disclosures and 

compliance with financial reporting 
standards and relevant financial and 
governance reporting requirements;

 a any correspondence from regulators 

in relation to our financial reporting; and

 a whether the Annual Report, taken 
as a whole, is fair, balanced and 
understandable and provides the 
information necessary for shareholders 
to assess the Company’s performance, 
business model and strategy.

Significant judgements and issues
Matter considered

Action

Accounting policies and practices
The Committee received reporting from 
management in relation to the identification 
of significant accounting policies including 
the proposed disclosure of these in the 2015 
Annual Report. Following this assessment and 
discussions with PricewaterhouseCoopers 
LLP the Committee was satisfied with these 
judgements and related disclosure which is set 
out on pages 109 to 113 of this Annual Report. 
We have included detail in relation to IFRS 15 
“Revenue from contracts with customers” 
which is likely to have a very substantial effect 
on the Group’s accounting when it is adopted, 
which is now likely to be in the 2019 
financial year.

Further, the Committee discussed with 
management and subsequently approved 
the critical accounting judgements and key 
sources of estimation uncertainty outlined 
in note 1 “Basis of preparation” to the 
consolidated financial statements.

Significant judgements and issues
The significant areas of focus considered 
by the Committee in relation to the 2015 
accounts, and how these were addressed, 
are outlined below. We have discussed these 
with the external auditor during the year and, 
where appropriate, how these have been 
addressed by areas of audit focus as described 
in the Audit Report on pages 97 to 104.

Taxation 
The Group is subject to a range of tax claims and related legal 
actions across a number of jurisdictions where it operates. The most 
material claim continues to be from the Indian tax authorities in 
relation to our acquisition of Vodafone India Limited from Hutchison 
Telecommunications International Limited group in 2007.

Further details of this claim are described in note 30 “Contingent 
liabilities”.

Further, the Group has extensive accumulated tax losses as outlined 
in note 6 “Taxation”, and a key management judgement is whether a 
deferred tax asset should be recognised in respect of these losses. As 
at 31 March 2015, the Group had recognised a £23.8 billion deferred 
tax asset primarily in respect of these tax losses.

The Group Tax Director presented on both provisioning and disclosure 
of tax contingencies and deferred tax asset recognition at the 
November 2014 and May 2015 Committee meetings.

He also outlined management’s view and response to the changing 
political and public attitude to tax and in particular the OECD’s action 
plan to deal with base erosion and profit shifting. 

In respect of tax contingencies, the challenge from the Committee 
focused on the extent and strength of professional advice received 
from external legal and advisory firms.

In relation to the public and political environment, the Committee 
required management to manage taxes transparently and with due 
regard to commercial and reputational risks. 

In relation to the recognition of the deferred tax assets, the Committee 
challenged management’s expectations for future taxable profits.

The statutory auditor also identified this as an area of higher audit risk 
and the Committee received reporting from them on these matters.

The Group’s disclosure in relation to the judgements underlying the 
recognition of the Group’s significant deferred tax assets and related 
sensitivity of these asset values to changes of assumptions was 
enhanced in the 2015 Annual Report.

64

Vodafone Group Plc Annual Report 2015 
Significant judgements and issues
Matter considered

Action

Revenue recognition 
The timing of revenue recognition, the recognition of revenue on 
a gross or net basis, the treatment of discounts, incentives and 
commissions and the accounting for multi-element arrangements are 
complex areas of accounting.

See note 1 “Basis of preparation” for more detail.

In addition there is heightened risk in relation to the accounting for 
revenue as a result of the inherent complexity in the underlying billing 
and related IT systems.

An in-depth review of revenue accounting was undertaken by the 
Committee during the year. Management outlined the Group’s 
approach to revenue recognition, particularly for more complex 
enterprise transactions.

PricewaterhouseCoopers LLP shared their approach to the audit of 
revenue, as part of their presentation of the detailed audit plan. This 
identified the primary risks attaching to the audit of revenue to be (a) 
the controls over the underlying accuracy of rating by billing systems 
and (b) presumed fraud risk. PricewaterhouseCoopers LLP reported 
on the results of their work in relation to the revenue accounting cycle 
as part of their Committee reporting from their half-year review and 
the year end audit.

Goodwill impairment testing 
This is an area of focus for the Committee given the materiality of the 
Group’s goodwill balances (£22.5 billion at 31 March 2015) and the 
inherent subjectivity in impairment testing. The judgements in relation 
to goodwill impairment continue to relate primarily to the assumptions 
underlying the calculation of the value in use of the business, being:

The Committee received detailed reporting from management and 
challenged the appropriateness of the assumptions made including:

 a the consistent application of management’s methodology;

 a the achievability of the business plans;

 a the achievability of the long-term business plan; and

 a assumptions in relation to terminal growth in the businesses at the 

 a the macroeconomic and related modelling assumptions underlying 

the valuation process.

end of the plan period; and 

 a discount rates.

See note 4 “Impairment losses” for further detail.

Liability provisioning 
The Group is subject to a range of claims and legal actions from a 
number of sources including competitors, regulators, customers, 
suppliers, and on occasion fellow shareholders in Group subsidiaries. 
The level of provisioning for contingent and other liabilities is an 
issue where management and legal judgements are important and 
accordingly an area of Committee focus.

Acquisitions and disposals 
The Group made one significant business acquisition during the 
year being the purchase of Ono in Spain. This gave rise to a number 
of complex accounting and disclosure requirements particularly in 
relation to the valuation of acquired tangible and intangible assets.

See note 28 “Acquisitions and disposals” for further details.

IT controls in relation to privileged user access 
The Group’s IT infrastructure platform hosts a number of financial 
reporting related applications. In the 2014 financial year, an issue was 
identified in respect of privileged user access controls within part of 
the IT infrastructure platform which could have had an adverse impact 
on certain of the Group’s controls and financial systems.

Key business controls 
The Group has continued to concentrate resources on key business 
controls to ensure a robust system of internal control. During the year 
this work has included particular focus over controls over general 
ledger accounts given the inherent risks and the high volume of 
related processing, and user access to the Group’s core ERP system. 
This work was also responsive to both the identification of a number of 
weaknesses and potential improvements to these processes identified by 
Group Internal Audit.

A separate in-depth review on setting discount rates for impairment 
purposes was also conducted in the year. 

This remains an area of audit focus and PricewaterhouseCoopers 
LLP provided detailed reporting on these matters to the Committee 
including sensitivity testing.

The Committee received a presentation from the Group’s General 
Counsel and the Director of Litigation in both November 2014 and May 
2015 on management’s assessment of the most significant claims.

As this is an area of audit focus PricewaterhouseCoopers LLP also 
reviews these claims and relevant legal advice received by the Group, 
to form a view on the appropriateness of the level of provisioning that 
is shared with the Committee.

Management outlined the key accounting and disclosure impacts in 
relation to this transaction.

The Committee received detailed reporting from PricewaterhouseCoopers 
LLP on their assessment of the accounting and disclosures made by 
management in both the half-year and annual financial statements.

Management has implemented new controls in the year to provide 
assurance over access to these systems.

PricewaterhouseCoopers LLP tested these controls as part of their 
audit approach and confirmed they were operating effectively.

The Committee received reports of work performed by management 
in relation to the maintenance and development of these controls 
during the year together with the results of related reviews performed 
by Internal Audit.

PricewaterhouseCoopers LLP included these key business controls 
on their audit scope and reported to the Committee the results of 
their audit testing in these areas. Further detail is provided in the 
PricewaterhouseCoopers LLP audit report on pages 97 to 104.

65

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
 
 
 
Board committees (continued)

Regulators and our financial reporting
The Group received an enquiry letter from 
the UK Financial Reporting Review Panel (the 
‘FRRP’) in relation to its 31 March 2014 Annual 
Report during the year. The Committee was 
involved at all stages of the process, reviewing 
all correspondence between the Company 
and the Panel. All matters have been fully 
addressed and the enquiry is now closed. 
As a result the Group has agreed to make 
additional disclosure particularly around the 
judgements in relation to the recognition 
of deferred tax assets which is reflected in this 
Annual Report.

Whether the Annual Report, taken 
as a whole, is fair, balanced and 
understandable and provides the 
information necessary for shareholders 
to assess the Company’s performance, 
business model and strategy.
As part of the Committee’s assessment 
of the Annual Report to allow onward 
reporting to the Board, it draws on the work 
of the Group’s Disclosure Committee and 
has discussions with senior management. 
The processes and controls that underpin our 
consideration include ensuring that:

 a senior managers providing the 

content for the Annual Report are 
fully briefed on the fair, balanced and 
understandable requirement;

 a a dedicated core team of senior managers 
is responsible for the overall co-ordination 
of content submissions, verification and 
detailed review and challenge;

 a confirmation from senior management 
within the business that they consider 
the content in respect of their area 
of responsibility to be fair, balanced and 
understandable; and

 a the Disclosure Committee’s review 

and assessment of the Annual Report 
as a whole.

We also received an early draft of the Annual 
Report to enable timely review and comment. 
These processes allowed us to provide 
positive assurance to the Board to assist them 
in making the statement required by the 
UK Corporate Governance Code.

The Committee is committed to continuous 
improvement in the effectiveness and clarity 
of the Group’s corporate reporting and has 
provided support to management to adopt 
initiatives by regulatory bodies which would 
enhance our reporting.

Overseeing the relationship 
with and performance of, 
the external auditor
Appointment of  
PricewaterhouseCoopers LLP
As a result of the tender performed in the 
2014 financial year, shareholders approved 
the appointment of PricewaterhouseCoopers 
LLP as the Group’s external auditor at the 2014 
AGM. Throughout the year the Committee 
oversaw and helped facilitate a smooth 
transition from the former auditor.

It was a key objective of the Committee 
to ensure that the new statutory auditor 
became fully familiar with all aspects of the 
Group that were relevant to the external 
audit process as part of their audit planning. 
Key to this was a formal “shadowing” 
by PricewaterhouseCoopers LLP of Deloitte 
LLP through the 31 March 2014 year end audit 
process at our major operating companies 
and at Group. This included attendance 
at Group Audit and Risk Committee meetings 
before their formal appointment. This was 
supplemented by PricewaterhouseCoopers 
LLP performing detailed audit planning 
activities at all the Group’s material operating 
locations throughout the late spring and 
summer and a review of Deloitte LLP audit files 
at major locations.

Following this work we received from 
PricewaterhouseCoopers LLP a detailed 
audit plan for the 2015 financial year 
identifying their audit scope, planning 
materiality and their assessment of key risks. 
The PricewaterhouseCoopers LLP audit plan 
for the 2015 financial year was a key output 
of the transition process and was rigorously 
reviewed by the Committee.

Looking forward, the Committee 
has recommended to the Board the 
re-appointment of the external auditor 
under the current external audit contract 
for the 2016 financial year. The Directors 
will be proposing the reappointment 
of PricewaterhouseCoopers LLP at the AGM 
in July 2015.

The Committee will continue to review the 
auditor appointment and the need to tender 
the audit, ensuring the Group’s compliance 
with the UK Corporate Governance Code 
and the reforms of the audit market by the 
UK Competition and Markets Authority and 
the European Union. 

Audit risk
The audit risk identification process 
is considered a key factor in the overall 
effectiveness of the external audit process. 
For the 2015 financial year, the key risks 
identified were a combination of those 
identified in the 2014 financial year, one new 
specific risk arising from the Group’s ongoing 
organic investment programme, Project Spring 
and one new risk in relation to the revenue 
accounting process, as follows:

Previously identified risks
 a Carrying value of goodwill

 a Provisioning for current tax liabilities

 a Recognition and recoverability of deferred 

tax assets

 a Provisioning for legal and regulatory claims

 a Accounting for significant acquisitions 

and disposals

 a Revenue recognition

New specific risks
 a Capitalisation of costs and asset lives

 a Billing accuracy as part of revenue process

At each meeting of the Committee, 
these risks were reviewed and both 
management’s primary areas of judgement 
and the external auditor’s key areas of audit 
focus were challenged. As part of this process, 
the risks associated with the accounting and 
reporting of complex supplier arrangements 
was assessed by both the Committee and 
the statutory auditor. This was not assessed 
as being an incremental key risk for external 
audit purposes given the nature of the 
agreements and the low level of accounting 
judgement required to be applied.

Working with the auditor
We hold private meetings with the external 
auditor at each Committee meeting to provide 
additional opportunity for open dialogue 
and feedback from the Committee and the 
auditor without management being present. 
Matters typically discussed include the 
external auditor’s assessment of business 
risks and management activity thereon, 
the transparency and openness of interactions 
with management, confirmation that there has 
been no restriction in scope placed on them 
by management, independence of their audit 
and how they have exercised professional 
scepticism. I also meet with the external lead 
audit partner outside the formal Committee 
process throughout the year. As a Committee, 
we strongly support the professional 
scepticism, particularly in the areas of key 
judgement and accounting disclosure, 
displayed by PricewaterhouseCoopers LLP.

66

Vodafone Group Plc Annual Report 2015External audit process effectiveness
We have sought to evolve our approach this 
year in relation to assessing the effectiveness 
of the external audit process. The framework 
we used had a number of facets 
and comprised:

 a an assessment by the Committee of the 

performance of PricewaterhouseCoopers LLP,  
including consideration of the speed in which 
they gained a detailed understanding of the 
Group given the first year of their audit tenure;

 a detailed questioning of management 
in operating companies and Group 
on a range of factors that we considered 
relevant to audit quality. This covered the 
Group’s most senior finance personnel 
exposed to the audit process;

 a feedback from the independent chairman 
of the Vodacom local audit committee; and

 a feedback from PricewaterhouseCoopers 

LLP on their performance against their own 
performance objectives.

The observations from this assessment for 
the 2015 financial year were presented and 
discussed at the May 2015 meeting. We also 
considered the firm-wide audit quality 
inspection report issued by the FRC in relation 
to PricewaterhouseCoopers LLP in May 2014.

The Committee concluded that there had 
been appropriate focus and challenge 
on the primary areas of audit focus and 
PricewaterhouseCoopers LLP had applied 
robust challenge and scepticism throughout 
the audit. Management concurred with 
this view.

Independence and objectivity
In its assessment of the independence 
of the auditor and in accordance with the 
US Public Company Accounting Oversight 
Board’s standard on independence, 
the Committee receives details of any 
relationships between the Company and 
PricewaterhouseCoopers LLP that may have 
a bearing on their independence and receives 
confirmation that they are independent of the 
Company within the meaning of the securities 
laws administered by the US Securities and 
Exchange Commission (‘SEC’).

Prior to the Board decision in February 2014 
to recommend PricewaterhouseCoopers 
LLP as the external auditor for the year ended 
31 March 2015, PricewaterhouseCoopers LLP 
were providing a range of non-audit services 
to the Group. A significant joint exercise was 
undertaken to confirm their independence 
from both a UK and US regulatory perspective. 
The Committee then set the parameters 
for any ongoing and future activity. It was 
mandated that:

 a all services that were prohibited by the 

SEC for a statutory auditor to provide were 
to cease by 31 March 2014; and

 a all engagements that were not prohibited 
by the SEC but would not have met the 
Group’s own internal approval policy for 
non-audit services were to cease by 30 June 
2014 to enable a transition to alternative 
suppliers, where required. These services 
had a value of approximately £3 million 
through to completion.

As one of the ways in which it seeks to protect  
the independence and objectivity of the  
external auditor, the Committee has a policy 
governing the engagement of the external 
auditor to provide non-audit services. This  
precludes PricewaterhouseCoopers LLP from 
providing certain services such as valuation 
work or the provision of accounting 
services and also sets a presumption that 
PricewaterhouseCoopers LLP should only 
be engaged for non-audit services where there 
is no legal or practical alternative supplier. 
Except as noted above in relation to the auditor 
transition, no material changes have been 
made to this policy during the financial year.

For certain specific permitted services, 
the Committee has pre-approved that 
PricewaterhouseCoopers LLP can be engaged 
by management, subject to the policies set 
out above, and subject to specified fee limits 
for individual engagements, and fee limits 
for each type of specific service. For all other 
services or those permitted services that 
exceed the specified fee limits, I, as Chairman, 
or in my absence another Committee member, 
can pre-approve permitted services.

During the year, PricewaterhouseCoopers 
LLP and related member firms charged 
the Group £12 million for statutory audit 
services. The Committee approved these 
fees which represented the fee proposed 
as part of the audit tender and scope 
changes during the 2015 financial year, 
including the impact of business acquisitions 
which were primarily in relation to Ono. 
The Committee received formal assurance 
from PricewaterhouseCoopers LLP that the 
fees were appropriate for the scope of the 
work required.

In addition to the statutory audit fee, 
PricewaterhouseCoopers LLP and related 
member firms charged the Group £4 million 
for audit-related and other assurance services, 
comprising £3 million for services that had 
ceased by 30 June 2014 and £1 million 
of other non-audit fees. Further details of the 
fees paid, for audit and non-audit services 
to both PricewaterhouseCoopers LLP for 
the current financial year and to Deloitte LLP 
for prior years, can be found in note 3 to the 
consolidated financial statements.

Oversight of the 
Group’s system of internal 
control including the 
internal audit function
Assessment of internal controls
The Group has in place an internal control 
environment to protect the business from 
the material risks which have been identified. 
Management is responsible for establishing 
and maintaining adequate internal controls 
over financial reporting and we have 
responsibility for ensuring the effectiveness 
of these controls.

We reviewed the process by which the Group 
evaluated its control environment. Our work 
here was driven primarily by the Group 
Audit Director’s reports on the effectiveness 
of internal controls, significant identified 
frauds and any identified fraud that involved 
management or employees with a significant 
role in internal controls. We also held 
a number of detailed reviews of the control 
environment in Vodafone Italy, Australia and 
the UK. Oversight of the Group’s compliance 
activities in relation to section 404 of the 
Sarbanes-Oxley Act also falls within the 
Committee’s remit. 

The Committee has completed its review 
of the effectiveness of the Group’s systems 
of internal control during the year and 
up to the date of this Annual Report, 
in accordance with the requirements of the 
revised Turnbull Guidance on Internal Control, 
published by the FRC. It confirms that 
no significant failings or weaknesses were 
identified in the review for the 2015 financial 
year. Where areas for improvement were 
identified, processes are in place to ensure that 
the necessary action is taken and that progress 
is monitored.

Internal audit
Monitoring and review of the scope, extent 
and effectiveness of the activity of the Group 
Internal Audit department is an agenda item 
at each Committee meeting. Reports from the 
Group Audit Director usually include updates 
on audit activities, progress of the Group audit 
plan, the results of any unsatisfactory audits 
and the action plans to address these areas.

On an annual basis the Committee reviews 
and approves both the audit plan for the year 
and the resources required to accomplish the 
agreed work programme. I play a major role 
in setting the Group Audit Director’s annual 
objectives and I meet with him regularly in the 
year to be briefed on his team’s activity and 
the nature of any significant issues arising from 
their work.

67

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Board committees (continued)

In the year, the Committee appointed Ernst & 
Young LLP to perform an independent review 
of the effectiveness of the Group’s internal 
audit department. This found that the 
department continued to function well 
and was meeting its key objectives and had 
addressed all of the recommendations from 
the last independent review, performed 
in 2010.

In the 2016 financial year, the Group Internal 
Audit team in conjunction with other teams 
that form part of the Group’s internal control 
systems will be implementing an integrated 
assurance mapping process to provide 
a framework to allow the comprehensive 
assessment of the assurance and compliance 
activities for the Group’s significant risks.

Compliance with section 404 of the 
US Sarbanes-Oxley Act
The Committee takes an active role 
in monitoring the Group’s compliance efforts 
in respect of section 404 of the US Sarbanes-
Oxley Act, receiving three separate reports 
from management in the year covering 
scoping, the results of work performed and 
plans for the evolution of the framework 
in response to ongoing business changes. 
The external auditor reported the status 
of their work in relation to this matter in each 
of their reports to the Committee.

During the year management transferred 
the accountability for risk management 
from Group Internal Audit to the Group 
Risk and Compliance Director, a change 
supported by the Committee. This change was 
consistent with the requirements of the 2014 
UK Corporate Governance Code.

Oversight of the 
Group’s system of compliance
The Group held two deep dive sessions 
on compliance related matters in the year. 
These focused on the outputs of monitoring 
activities of compliance with Group-wide 
policies, the activities focused on driving 
a consistent culture of compliance within 
the organisation, the results of the use 
of “Speak Up” channels in place to enable 
employees to raise concerns about 
possible irregularities in financial reporting 
or other issues such as breaches of the Code 
of Conduct, and the outputs of any resulting 
investigations. Further, we received summaries 
of investigations into known or suspected 
fraudulent activities by both third parties 
and employees. We also met with the Group 
HR Director in relation to the consequences 
for employees of non-compliance with Group 
policies. I also meet privately with the Risk 
and Compliance Director outside the formal 
committee process.

Nick Land
On behalf of the Audit and Risk Committee

19 May 2015

Monitoring the Group’s risk 
management system and 
its effectiveness
The Group’s risk assessment process and 
the way in which significant business risks 
are managed is a key area of focus for the 
Committee. Our activity here was driven 
primarily by the Group’s assessment of its 
principal risks and uncertainties, as set out 
on pages 32 to 37. As part of this work 
the Committee maintains a programme 
of in-depth reviews into specific financial, 
operational and regulatory areas of the 
business. During the 2015 financial year, 
reviews were undertaken in the areas of:

 a telecommunications network resilience and 

related technology security;

 a IT controls including customer and non-

customer related data security;

 a the control environments in Vodafone 

Italy, Vodafone Australia and Vodafone UK, 
with the latter focusing on the integration 
of the recently acquired Cable and 
Wireless business and a major new billing 
system project;

 a risks and controls within Vodafone 

Global Enterprise focusing 
on contract management;

 a shared services and Finance Operations, 
focused on risk management and the 
control environment;

 a revenue recognition including planning for 
the implementation of FRS 15 “Revenue” 
which we currently expect to be effective 
for the first time for the 2019 financial year;

 a review of the findings of an external review 
over controls in relation to the M-Pesa 
money transfer service; and

 a setting discount rates for 
impairment testing.

I also visited the Group’s shared service centre 
in Pune, India to get a deeper understanding 
of the finance activities managed from 
that location and the control environment. 
These reviews are critical to the role of the 
Committee, as they allow us to meet key 
business leaders responsible for these areas 
and provide independent challenge to their 
activities. We also undertook a number 
of reviews in relation to the Group’s risk 
management framework; we received reports 
from the Group Audit Director on the 
Group’s risk evaluation process and reviewed 
changes to significant risks identified at both 
operating entity and Group levels.

68

Vodafone Group Plc Annual Report 2015Nominations and  
Governance Committee
“The Nominations and Governance Committee continues its work 
of ensuring the Board composition is right and that our governance 
is effective.” 

Membership

Chairman (pictured right): 
Gerard Kleisterlee Chairman of the Board – Independent 
on appointment

Luc Vandevelde Senior Independent Director 
Philip Yea Independent Non-Executive Director

Key objective:
to make sure the Board comprises individuals with the necessary skills, knowledge and 
experience to ensure that it is effective in discharging its responsibilities and to have 
oversight of all matters relating to corporate governance.

Responsibilities:
 a leads the process for identifying and making recommendations to the Board regarding 

candidates for appointment as Directors, giving full consideration to succession planning 
and the leadership needs of the Group; 

 a makes recommendations to the Board on the composition of the Board’s committees;

 a regularly reviews and makes recommendations in relation to the structure, size and 

composition of the Board including the diversity and balance of skills, knowledge and 
experience, and the independence of the Non-Executive Directors;

 a oversees the performance evaluation of the Board, its committees and individual Directors 

(see page 58);

 a reviews the tenure of each of the Non-Executive Directors; and

 a is responsible for the oversight of all matters relating to corporate governance, bringing any 

issues to the attention of the Board.

Attendance at scheduled meetings 

Director
Gerard Kleisterlee
Luc Vandevelde
Anthony Watson (Stepped down from the Board in July 2014)
Philip Yea

Attendance
3/3
3/3
1/1
3/3

Committee meetings
No one other than a member of the 
Committee is entitled to be present at its 
meetings; however, other Non-Executive 
Directors, the Chief Executive and external 
advisors may be invited to attend. In the event 
of matters arising concerning my membership 
of the Board, I would absent myself from the 
meeting as required and the Board’s Senior 
Independent Director would take the chair.

Main activities of the Committee during 
the year
The Committee met three times during the 
year. In May 2014, the Board reviewed the 
mix and skills of the current and prospective 
Directors and it considered the skills and 
experience that could be usefully added. 
The Committee identified that it would 
be valuable for a Non-Executive Director 
to be appointed who had experience of content 
and media sectors and who had experience 
as a chief executive. The Committee was also 
conscious of the need to ensure that the Board 
was not too UK-centric in its composition. 
Dr Mathias Döpfner was identified as meeting 
these criteria. He was invited to meet 
with the members of the Committee and 
following those meetings, the Committee 
recommended to the Board that he be invited 
to become a Non-Executive Director. The Board 
accepted the recommendation and Dr Döpfner 
accepted the Board’s invitation and became 
a Director with effect from 1 April 2015.

The Committee also focused on executive 
succession planning. It discussed this 
topic with the Chief Executive and the 
Group HR Director and in private sessions 
of the Committee. 

During the year Nick Read was appointed 
as Chief Financial Officer and joined the Board 
on 1 April 2014. Two senior executives (Stephen 
Pusey and Marten Pieters) announced their 
retirement from Vodafone during the year. 
Johan Wibergh joined Vodafone on 1 May 
and will succeed Stephen as Vodafone’s Chief 
Technology Officer on 29 July 2015. Sunil Sood, 
formerly Vodafone India Limited’s Chief 
Operating Officer, succeeded Marten Pieters 
as Chief Executive of Vodafone India with effect 
from 1 April 2015. 

Omid Kordestani, a Non-Executive Director, 
stepped down from the Board on 31 December 
2014. Luc Vandevelde, the Company’s Senior 
Independent Director, informed the Board 
that he would not stand for re-election at the 
2015 annual general meeting. The Committee 
considered, and made recommendations 
to the Board, about various changes to take 
account of this. These changes, which the 
Board approved, were that with effect from 
the 2015 annual general meeting, Philip 
Yea be appointed as Senior Independent 
Director, and Valerie Gooding be appointed 
as Chair of the Remuneration Committee 
and a member of the Nominations and 
Governance Committee.

69

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Board committees (continued)

In March, the Committee reviewed the 
Board’s diversity policy and agreed that since 
the Board had achieved its aspiration of 25% 
female presence on the Board, the Board 
diversity policy should be updated to reflect 
that achievement and should state the intention 
to maintain that level, subject to suitable 
candidates being available. We continue 
to focus on encouraging diversity of business 
skills and experience, recognising that Directors 
with diverse skills sets, capabilities and 
experience gained from different geographic 
and cultural backgrounds enhance the Board. 
Further information, including the proportions 
of women in senior management, is shown 
in “Our people” on pages 28 and in “Board 
Diversity” on page 61.

During the year, in the context of its corporate 
governance responsibilities, the Committee 
received a report from the Group General 
Counsel and Company Secretary 
on developments in corporate governance 
that affect the Company. It also discussed 
the methodology to be adopted for the 2015 
review of the effectiveness of the Board, 
its committees and the Directors. 

The Committee also assessed the 
independence of the Directors and whether 
there were any potential conflicts of interest. 
The Committee concluded that all the 
Non-Executive Directors were independent, 
notwithstanding in the cases of Luc Vandevelde 
and Philip Yea (who did not participate in the 
relevant discussions) that they had served 
on the Board for more than nine years. 
The Committee, and the Board, considered 
the matter carefully and decided that both 
these Non-Executive Directors continue 
to demonstrate the qualities of independence 
and judgement in carrying out their roles, 
supporting the Executive Directors and senior 
management in an objective manner.

The Committee reviewed the composition 
of the Board’s committees at the end of the 
financial year. The Committee also reviewed 
its effectiveness and discussed the outcomes 
of the overall 2015 Board effectiveness review, 
in advance of the Board as a whole considering 
those outcomes. In the next financial year, 
the Committee will meet four times, instead 
of three, to allow greater focus on executive 
succession planning.

In the year ahead the Committee will continue 
to assess what enhancements should be made 
to the Board’s and committees’ composition 
and will continue to monitor developments 
to ensure the Company remains at the 
forefront of good governance practices.

Gerard Kleisterlee
On behalf of the Nominations and Governance Committee

70

19 May 2015

Remuneration Committee
“Our remuneration policy and executive pay packages are 
designed to be competitive and drive behaviour in order to achieve 
long-term strategic goals. When making decisions we are mindful 
of the wider economic conditions and shareholder feedback.”

Membership

Chairman (pictured right): 
Luc Vandevelde Independent Non-Executive Director

Valerie Gooding Independent Non-Executive Director  
Renee James Independent Non-Executive Director 
Samuel Jonah Independent Non-Executive Director

Key objective:
to assess and make recommendations to the Board on the policies for executive 
remuneration and packages for the individual Executive Directors.

Responsibilities:
 a determining, on behalf of the Board, the policy on the remuneration of the Chairman of the 

Board, the Executive Directors and the senior management team;

 a determining the total remuneration packages for these individuals including any 

compensation on termination of office;

 a operating within recognised principles of good governance; and

 a preparing an Annual Report on Directors’ remuneration.

Committee meetings
No one other than a member of the Committee is entitled to be present at its meetings. 
The Chairman of the Board and the Chief Executive may attend the Committee’s meetings 
by invitation but they do not attend when their individual remuneration is discussed. 
No Director is involved in deciding his or her own remuneration. The Committee met five times 
during the year.

Main activities of the Committee during the year
A detailed report to shareholders from the Committee on behalf of the Board in which, 
amongst other things, I have included a description of the Committee’s activities during the 
year, is contained in “Directors’ remuneration” on pages 75 to 91.

Attendance at scheduled meetings

Director
Luc Vandevelde
Philip Yea 
Renee James
Samuel Jonah
Valerie Gooding 

(member until November 2014)

(member from February 2015)

Attendance
5/5
3/3
5/5
5/5
2/2

Vodafone Group Plc Annual Report 2015Executive Committee

Membership

Chairman (pictured right): 
Vittorio Colao Chief Executive 

The Executive Committee includes the Executive 
Directors and the senior managers.

Key objective:
Under the leadership of the Chief Executive, is responsible for Vodafone’s overall business 
and affairs including delivery of strategy, financial structure and planning, financial and 
competitive performance and succession planning.

Committee meetings
The Executive Committee meets 11 times a year. Topics covered by the Committee include: 

 a strategy; 

 a substantial business developments and projects; 

 a Chief Executive update on the business and business environment; 

 a regional Chief Executives’ updates; 

 a Group function heads’ updates; 

 a talent; 

 a presentations from various function heads, for example, the Group Financial Controller, 

the Group Audit Director and the Group Risk and Compliance Director; and

 a competitor performance analysis. 

Annually, the Executive Committee, together with the chief executives of the major operating 
companies, conducts a strategy review to identify key strategic issues to be presented to the 
Board. The agreed strategy is then used as a basis for developing the upcoming budget and 
three year operating plans. 

The Committee members’ biographical details are set out on pages 54 and 55 and 
at vodafone.com/exco.

Other committees
Risk and Compliance Committee 
This is a sub-committee of the Executive 
Committee comprising three Executive 
Committee members. It is appointed 
to assist the Executive Committee 
to fulfil its accountabilities with regard 
to risk management and policy compliance. 
In particular, the Committee conducts deep 
dives into key compliance risks to assess 
whether they are being effectively managed, 
approves changes to policies, and maintains 
an overview of the status of compliance 
throughout Vodafone so clear and accurate 
reports can be made to the Audit and 
Risk Committee twice a year. Deep dives 
this year covered the policies relating 
to network resilience, branded partner 
markets, business continuity management 
and the Group Enterprise business. 
The Committee also received regular reports 
on the culture of compliance across the 
organisation including the use of the Speak 
Up whistleblowing channel, the results of the 
People Survey and completion of mandatory 
training programmes on the Code of Conduct.

Disclosure Committee
The Disclosure Committee, appointed 
by the Chief Executive and Chief Financial 
Officer to ensure the accuracy and 
timeliness of Company disclosures, oversees 
and approves controls and procedures 
in relation to the public disclosure of financial 
information and other information material 
to shareholders. It also supports the 
Board in evaluating the Annual Report 
to be fair, balanced and understandable. 
It is composed of the Group General Counsel 
and Company Secretary (the Chair), Regional 
Financial Directors, the Group Financial 
Controller, the Group Investor Relations 
Director, the Group Strategy and Business 
Development Director and the Group External 
Affairs Director.

71

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Compliance with the 2012 UK Corporate Governance Code

Throughout the year ended 
31 March 2015 and to the date of 
this document, we complied with 
the provisions and applied the main 
principles of the 2012 version of the 
UK Corporate Governance Code 
(the ‘Code’). The Code can be found 
on the FRC website (frc.org.uk). 

We note that the 2014 version of 
the UK Corporate Governance 
Code will apply to us for the first 
time in the 2016 financial year and 
we intend to be in compliance.

We describe how we have applied 
the main principles of the 2012 
Code in this table, cross referring to 
other parts of this Annual Report 
for further information on internal 
control and risk management and 
Directors’ remuneration.

This table is intended to assist with 
the evaluation of our compliance 
during the year and should be read 
in conjunction with the Governance 
section as a whole.

Headings in the table correspond to 
the headings in the Code.

A.  
Leadership
A.1 –  The role of the Board 
The Board’s responsibilities are set out in the 
governance framework outlined on page 51. 
The Board held seven scheduled meetings during 
the year and holds additional meetings, as required. 
All Directors are expected, wherever possible, 
to attend all Board and relevant Committee 
meetings, and the annual general meeting. 
Details of Board meetings attendance for the year 
are set out on page 53.

A.2 –  Division of responsibilities 
The roles of the Chairman and Chief Executive are 
separate and the key responsibilities of each are set 
out on page 51. 

A.3 –  The Chairman 
The role of the Chairman is set out on page 51. 
Board meetings are arranged to ensure sufficient 
time is available for the discussion of all items. 
In accordance with the Code, the Chairman was 
independent on appointment.

B.  
Effectiveness
B.1 –  The composition of the Board 
Our Board consists of 13 Directors, ten of whom 
served throughout the year. There are nine Non-
Executive Directors, in addition to the Chairman 
and three Executive Directors on the Board. 
Changes made to the composition of the Board 
and Committees during the year are set out in the 
Nominations and Governance Committee Report. 
The balance and independence of our Board is kept 
under review by our Nominations and Governance 
Committee. Luc Vandevelde will be stepping down 
from the Board at the annual general meeting in July 
2015, having served 11 years as a Non-Executive 
Director. Philip Yea will have served on the Board 
for nine years and, in accordance with the Code, 
the Board has determined that Philip continues 
to demonstrate qualities of independence and 
judgement in carrying out his role, supporting 
the Executive Directors and senior management 
in an objective manner. His length of service and 
resulting experience is of great benefit to the Board. 
Nick Land and Samuel Jonah have served on the 
Board for eight and six years respectively. The Board 
considers that all of the Non-Executive Directors 
bring strong independent oversight and continue 
to demonstrate independence.

B.2 –  Appointments to the Board 
Nick Read was appointed as Chief Financial Officer 
in April 2014 and Sir Crispin Davis and Dame Clara 
Furse were appointed as Non-Executive Directors 
in July and September 2014 respectively. Dr Mathias 
Döpfner was appointed as a Non-Executive Director 
with effect from 1 April 2015. Further details on the 
process leading to their appointments are set 
out in the Nominations and Governance Report 
on pages 69 and 70. 

B.3 –  Commitment 
During the year, the Board considered the external 
commitments of its Chairman, Senior Independent 
Director and other Non-Executive Directors 
and is satisfied that these do not conflict with 
their duties and time commitments as Directors 
of the Company. Details of our Directors’ other 
commitments are set out in their biographies 
on pages 52 and 53. Omid Kordestani stood 
down as a Non-Executive Director when he took 
on an executive role at Google. Changes to the 
commitments of all Directors are reported to the 
Board. Directors complete an annual conflicts 
questionnaire. Any conflicts identified would 
be submitted to the Board for consideration and, 
as appropriate, authorisation in accordance with 
our articles of association and the Companies Act 

2006. Where authorisation is granted, it would 
be recorded in a register of potential conflicts and 
reviewed periodically. Directors are responsible 
for notifying the Company Secretary if they 
become aware of actual or potential conflicts 
or a change in circumstances relating to an existing 
authorisation. The Executive Directors’ service 
contracts and Non-Executive appointment letters 
are available for inspection at our registered office 
and will be available for inspection at our annual 
general meeting.

B.4 –  Development 
Details of Board induction and training and 
development is set out on page 59. 

B.5 –  Information and support 
The Board recognises that there may be occasions 
when one or more of the Directors feels 
it is necessary to take independent legal and/
or financial advice at the Company’s expense. 
There is an agreed procedure to enable them 
to do so which is managed by the Company 
Secretary. No such independent advice was sought 
in the 2015 financial year. The Company Secretary 
also assists the Chairman by organising induction 
and training programmes, is responsible for ensuring 
that the correct Board procedures are followed, 
assists the Chairman in ensuring that all Directors 
have full and timely access to all relevant information 
and advises the Board on corporate governance 
matters. The removal of the Company Secretary 
is a matter for the Board as a whole.

B.6 –  Evaluation 
Information on Board evaluation is set out 
on page 58. 

B.7 –  Election/Re-election 
All Directors have submitted themselves for re-
election at the annual general meeting to be held 
on 28 July 2015 with the exception of Stephen 
Pusey and Luc Vandevelde who will step down 
from the Board at the annual general meeting. 
The Nominations and Governance Committee 
confirmed to the Board that the contributions made 
by the Directors offering themselves for re-election 
at the annual general meeting in July 2015 continue 
to be effective and that the Company should support 
their re-election. The biographies for our Directors 
can be found on pages 52 and 53.

72

Vodafone Group Plc Annual Report 2015A.4 –  Non-Executive Directors 
Luc Vandevelde was Senior Independent Director 
during the year. The responsibilities of the 
Senior Independent Director include acting 
as a sounding board for the Chairman, serving 
as an intermediary for the other Directors, being 
available to shareholders if they have concerns 
which they have not been able to resolve through 
the normal channels, conducting an annual review 
of the performance of the Chairman, and in the 
event it should be necessary, convening a meeting 
of the Non-Executive Directors. 

In particular, Non-Executive Directors are 
responsible for bringing a wide range of skills and 
experience, including independent judgement 
on issues of strategy, performance and risk 
management, constructively challenging the 
strategy proposed by the Executive Directors, 
scrutinising and challenging performance 
across the Group’s business, assessing the risk 
and integrity of the financial information and 
controls and determining the Company’s policy 
for executive remuneration and the remuneration 
packages for the Executive Directors and the 

Chairman. The Chairman met with the Non-
Executive Directors without the Executive 
Directors being present at every Board meeting 
during the year and individually with each 
Non-Executive Director as part of the Board 
effectiveness review process. 

D.  
Remuneration
D.1 –  The level and components 

of remuneration 

The Remuneration Committee assesses and 
makes recommendations to the Board on the 
policies for the executive remuneration and 
packages for the individual Directors. For more 
information, see the Remuneration Committee 
Report on page 70 and Directors’ Remuneration 
on pages 75 to 91.

D.2 –  Procedure 
The Board has delegated a number 
of responsibilities to the Remuneration 
Committee, including determining the policy 
on remuneration of the Chairman, executives 
and senior management team. Full details are set 
out in the terms of reference for the Committee 
published at vodafone.com/governance.

E.  
 Relations with shareholders
E.1 –  Dialogue with shareholders 
The Chairman has overall responsibility for 
ensuring that there is effective communication 
with investors and that the Board understands 
the views of major shareholders on matters 
such as governance and strategy. The Chairman 
makes himself available to meet shareholders for 
this purpose. The Senior Independent Director 
and other members of the Board are also 
available to meet major investors on request. 
Further information on how we engage with our 
shareholders can be found on page 62. 

E.2 –  Constructive use of the annual 

general meeting 

Our annual general meeting will be held on 28 July 
2015 and is an opportunity for shareholders 
to vote on certain aspects of Group business 
and present questions to the Board. A summary 
presentation of the full year results is given before 
the Chairman deals with the formal business 
of the meeting. All shareholders can question any 
member of the Board both during the meeting 
and informally afterwards. The Board encourages 
participation of investors at the annual general 
meeting. The annual general meeting is also 
broadcast live and on demand on our website 
at vodafone.com/agm. Voting on all resolutions 
at the annual general meeting is on a poll. 
The proxy votes cast, including details of the votes 
withheld are disclosed to those in attendance 
at the meeting and the results are published 
on our website and announced via the Regulatory 
News Service. A copy of our notice of meeting can 
be found at vodafone.com/agm.

C.  
Accountability
C.1 –  Financial and business reporting
The Directors’ statement of responsibility 
regarding the financial statements, including the 
going concern assessment, is set out on pages 94 
and 95. A further statement is provided on page 
94 confirming that the Board considers that the 
Annual Report and accounts, taken as a whole, 
is fair, balanced and understandable and provides 
the information necessary for shareholders 
to assess the Company’s performance, business 
model and strategy. The responsibility of our 
auditor is set out in the Audit Report on pages 97 
to 104.

C.2 –  Risk management and internal control 
An overview of the Group’s framework for 
identifying and managing risk is set out on pages 
32 to 37. The Board has overall responsibility for 
the system of internal control. A sound system 
of internal control is designed to manage rather 
than eliminate the risk of failure to achieve business 
objectives and can only provide reasonable and not 
absolute assurance against material mistreatment 
or loss. The Board has established procedures that 
implement in full the Turnbull Guidance “Internal 
Control: Revised Guidance for Directors on the 
Combined Code” for the year under review and 
to the date of this Annual Report. These procedures, 
which are subject to regular review provide 
an ongoing process for identifying, evaluating 
and managing the significant risks we face. 
Further information on the Board’s responsibility 
for system of internal control and risk management 
can be found in the Director’s statement 
of responsibility on page 95 and further information 
on the oversight of the Group’s system of internal 
control and the monitoring of the Group’s risk 
management system and its effectiveness can 
be found in the Audit and Risk Committee report 
on pages 63 to 68.

C.3 – Audit Committee and auditor 
The Board has delegated a number 
of responsibilities to the Audit and Risk Committee 
including governance over the appropriateness 
of the performance of both the internal audit 
function and external auditor and oversight 
of the Group’s systems of internal controls. 
Further details of the composition of the Audit and 
Risk Committee and its activities are set out in the 
Audit and Risk Committee Report on pages 63 
to 68 and the terms of reference for the Audit and 
Risk Committee can be found at vodafone.com/
governance.

73

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Our US listing requirements

As Vodafone’s American depositary shares are listed on NASDAQ Stock Market LLC (‘NASDAQ’), we are required to disclose a summary of any 
material differences between the corporate governance practices we follow and those of US companies listed on NASDAQ. Vodafone’s corporate 
governance practices are primarily based on UK requirements but substantially conform to those required of US companies listed on NASDAQ. 
The material differences are set out in the following table:  

Board member independence

Committees

Code of Ethics and Code of Conduct

Quorum

Related party transactions

Shareholder approval

74

Different tests of independence for Board members are applied under the Code and the 
NASDAQ listing rules. The Board is not required to take into consideration NASDAQ’s detailed 
definitions of independence as set out in the NASDAQ listing rules. The Board has carried out 
an assessment based on the independence requirements of the Code and has determined 
that, in its judgement, each of Vodafone’s Non-Executive Directors is independent within the 
meaning of those requirements. 

The NASDAQ listing rules require US companies to have a nominations committee, an audit 
committee and a compensation committee, each composed entirely of independent directors, 
with the nominations committee and the audit committee each required to have a written 
charter which addresses the committee’s purpose and responsibilities, and the compensation 
committee having sole authority and adequate funding to engage compensation consultants, 
independent legal counsel and other compensation advisors. 

 a Our Nominations and Governance Committee is chaired by the Chairman of the Board and 

its other members are independent Non-Executive Directors 

 a Our Remuneration Committee is composed entirely of independent Non-Executive Directors 

 a Our Audit and Risk Committee is composed entirely of Non-Executive Directors, each 
of whom (i) the Board has determined to be independent based on the independence 
requirements of the Code and (ii) meets the independence requirements of the 
Exchange Act

 a We have terms of reference for our Nominations and Governance Committee, Audit and Risk 
Committee and Remuneration Committee, each of which complies with the requirements 
of the Code and is available for inspection on our website at vodafone.com/governance 

 a These terms of reference are generally responsive to the relevant NASDAQ listing rules but 

may not address all aspects of these rules

Under the NASDAQ listing rules, US companies must adopt a Code of Conduct applicable to all 
directors, officers and employees that complies with the definition of a “code of ethics” set out 
in section 406 of the Sarbanes-Oxley Act. 

 a We have adopted a Code of Ethics that complies with section 406 of the Sarbanes-Oxley Act 
which is applicable only to the senior financial and principal executive officers, and which 
is available on our website at vodafone.com/governance 

 a We have also adopted a separate Code of Conduct which applies to all employees

The quorum required for shareholder meetings, in accordance with our articles of association, 
is two shareholders, regardless of the level of their aggregate share ownership, while 
US companies listed on NASDAQ are required by the NASDAQ listing rules to have a minimum 
quorum of 33.33% of the shareholders of ordinary shares for shareholder meetings.

In lieu of obtaining an independent review of related party transactions for conflicts of interests 
in accordance with the NASDAQ listing rules, we seek shareholder approval for related party 
transactions that (i) meet certain financial thresholds or (ii) have unusual features in accordance 
with the Listing Rules issued by the FCA in the United Kingdom (the ‘Listing Rules’), 
the Companies Act 2006 and our articles of association. 

Further, we use the definition of a transaction with a related party as set out in the Listing Rules, 
which differs in certain respects from the definition of related party transaction in the NASDAQ 
listing rules. 

When determining whether shareholder approval is required for a proposed transaction, 
we comply with both the NASDAQ listing rules and the Listing Rules. Under the NASDAQ 
listing rules, whether shareholder approval is required for a transaction depends on, among 
other things, the percentage of shares to be issued or sold in connection with the transaction. 
Under the Listing Rules, whether shareholder approval is required for a transaction depends on, 
among other things, whether the size of a transaction exceeds a certain percentage of the size 
of the listed company undertaking the transaction.

Vodafone Group Plc Annual Report 2015Directors’ remuneration

Letter from the Remuneration 
Committee Chairman

Luc Vandevelde
Chairman of the Remuneration Committee

Dear fellow shareholder
During a year in which we celebrated the 
30th anniversary of our network carrying 
Britain’s first ever mobile phone call, it is with 
great perspective on how far both our 
Company and our industry have come that 
I am pleased to present Vodafone’s 2015 
remuneration report.

It is fitting that during a year in which 
we celebrated such a historic milestone 
for both Vodafone and the wider industry, 
the backdrop for this year’s report is our 
progress on Project Spring which represents 
the largest capital investment programme 
in our history. In 2013 this project saw 
us commit around £19 billion over two years 
to expand our networks and services across 
our major markets in Europe, Asia and Africa. 
This programme is testament to our objective 
of being an innovative market leader and our 
continued dedication to providing excellent 
customer experience.

Crucial to this continued success are the 
behaviours and values demonstrated 
by our management team, which we seek 
to drive through the appropriate application 
of our remuneration policy. I was therefore 
pleased to see shareholders display 
overwhelming support for our Policy 
Report, which was approved with a vote 
of 96% at the 2014 annual general meeting. 
Notwithstanding such strong support, 
the Committee continues to review our 
policy on an annual basis so as to ensure 
it remains aligned with our Company 
strategy and the views of our shareholders. 
Following our latest review, no changes to our 
policy are proposed for 2016.

Performance during 2015
As noted above, and illustrated elsewhere 
in this report, 2015 saw us make strong 
progress on the operational improvement 
phase of Project Spring. As a result of the 
hard work demonstrated by our colleagues 
throughout the Company, we have continued 
to expand our 4G coverage in Europe whilst 
simultaneously accelerating our growth 
in data traffic across all of our markets.

Further strengthening and expanding 
our network is pivotal to our aim of being 
a market leader, and the first choice for data, 
in our targeted emerging markets whilst also 
maintaining our position as a leading provider 
in Europe. 

It is in this context that I am pleased to reflect 
on the following strategic and operational 
headlines from the year:

 a the continued progression of our Project 
Spring investment programme, illustrated 
through £9.2 billion of capital expenditure 
during the year;

 a the expansion of our 4G coverage which 
now reaches over 20 million customers 
across 18 markets. Our European coverage 
now stands at 72% and is set to reach over 
90% next year;

 a the increasing take-up of 3G amongst our 
customers in emerging markets; and

 a the growth in our fixed broadband base 
by 2.8 million customers both through 
organic growth and the acquisition of Ono 
and Hellas Online.

More on Project Spring progress: 
Pages 22 to 27

Contents of the remuneration report
Remuneration policy
The remuneration policy table
Chairman and Non-Executive Directors’ remuneration
Annual Report on remuneration
Remuneration Committee
2015 remuneration 
2016 remuneration
Further remuneration information

Page 77
Page 78
Page 82
Page 83 
Page 83
Page 84
Page 90
Page 91

Remuneration outcomes  
during 2015 
Under our annual bonus plan (‘GSTIP’) 
performance against the four equally 
weighted measures of service revenue, 
EBITDA, adjusted free cash flow and 
competitive performance assessment 
resulted in a payout equivalent to 56.0% 
of maximum. This reflected a stronger EBITDA 
and cash flow performance against target 
which was partially offset by below target 
competitive performance.

In line with our commitment to the disclosure 
of annual bonus targets, further details of the 
targets for the 2015 GSTIP are provided 
on page 84.

The 2013 GLTI award (granted in July 2012) 
was based on a combination of adjusted free 
cash flow and TSR performance measured 
over the three financial years ending 
31 March 2015. Despite TSR performance 
of 6.5% above the median of the comparator 
group, the adjusted free cash flow target 
was not met, and therefore the award lapsed 
in full.

Looking forward –  
strategic focus for 2016
The strong progress made in 2015 in respect 
of the operational improvement phase 
of Project Spring has laid the foundations 
required to implement the “customer 
experience” phase of the programme.

Key areas of focus during this phase 
include customer care, our retail and 
digital platforms, the roaming experience, 
and the simplification of our tariff and 
product offerings. By further strengthening 
these areas and combining them with the 
significant investment made in our network, 
we aim to deliver a “best in class” experience 
to all Vodafone customers. 

As discussed below, this particular strategic 
focus for 2016 is reflected in the measures 
that will be used to determine performance 
for the 2016 GSTIP, helping to ensure 
appropriate alignment between our short-
term variable incentive and immediate 
strategic priorities.

75

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Directors’ remuneration (continued)

 a we offer competitive and fair rates of pay 
and benefits to attract and retain the 
best people;

 a our policy and practices aim to drive 

behaviours that support our Company 
strategy and business objectives;

 a our “pay for performance” approach 

means that our incentive plans only deliver 
significant rewards if and when they are 
justified by performance; and

 a our approach to share ownership is 

designed to help maintain commitment 
over the long term, and to ensure that the 
interests of our senior management team 
are aligned with those of shareholders.

Finally, following the conclusion of the 2015 
annual general meeting which is to be held 
on 28 July 2015, I will be stepping down both 
as Chairman of the Remuneration Committee 
and from the Board. I would therefore like 
to thank you, our shareholders, for the 
continued support and engagement that you 
have displayed throughout my tenure, as well 
as the other members of the Committee 
for ensuring debate has always remained 
challenging, thought-provoking and, above 
all, focused on the needs of our stakeholders. 
I will be succeeded by Valerie Gooding who 
I look forward to introducing at our 2015 
annual general meeting.

Luc Vandevelde
Chairman of the Remuneration Committee

19 May 2015

Application of policy in 2016
At the time of presenting our Policy Report 
to shareholders for approval at the 2014 
annual general meeting, it was envisaged 
that the policy would remain unchanged 
for three years. Following a review during 
the year, the Committee agreed that the 
policy continues to remain both appropriate 
and effective, and therefore no changes are 
proposed for the coming year.

However in order to ensure our arrangements 
are focused on driving our latest strategic 
priorities, a number of changes to the GSTIP 
that remain within our policy framework have 
been made. These changes are outlined 
below and follow on from consultation with 
a number of our largest shareholders earlier 
this year:

 a the balance of performance measures 
for the 2016 GSTIP will be weighted 
60% in respect of the financial 
measures, and 40% in respect of the 
strategic measures. 

 a in light of this increase in weighting, 

the Competitive Performance assessment 
measure previously used under the 
GSTIP will be replaced with Customer 
Appreciation KPIs. This will see brand 
consideration metrics added to the 
strategic element of the GSTIP, with net 
promoter score (‘NPS’) also retained as 
a measure. Other relevant indicators 
of strategic performance will also be 
considered in assessing final outcomes. 
Further information on how these 
measures will be assessed is provided on 
page 90.

The above changes remain in line with our 
shareholder approved remuneration policy 
which allows up to 50% of GSTIP opportunity 
to be based on strategic measures. 
The Committee is however aware of wider 
market concerns regarding the formulaic 
calculation of annual bonus payouts, 
and the potential for such arrangements 
to deliver value regardless of wider 
Company performance. 

It is for this purpose that the Committee 
retains the discretion to alter final 
outcomes under our annual bonus plan 
where the formulaic payout is deemed 
to be inappropriate. This includes the 
potential to reduce any payout under the 
strategic element of the bonus, if such 
a formulaic payout is deemed inappropriate 
in light of wider financial performance. 

Whilst we will not be seeking approval of our 
remuneration policy at the 2015 annual 
general meeting, the full policy report has 
been included in this report for reference. 

Corporate governance
Vodafone continues to set demanding share 
ownership goals for our Executive Directors. 
The Committee is pleased to see that all 
three Executive Directors have voluntarily 
exceeded these guidelines by a significant 
margin, including Nick Read who only joined 
the Board this year.

During the year, the UK Corporate 
Governance Code was updated to include, 
on a comply or explain basis, a requirement 
to include malus and clawback provisions 
in respect of all variable elements of executive 
remuneration. The Committee determined 
that the current malus provisions, which allow 
unvested awards to be lapsed either wholly 
or in part, will be retained for 2016. Further, 
the Committee has agreed to introduce 
an appropriate clawback provision to our 
remuneration policy on the next occasion 
that the policy report is put forward for 
shareholder approval.

Conclusion
This is an exciting time to be a shareholder 
of Vodafone, with the maturity of Project 
Spring set to lay the foundations for the next 
step in our Company’s history. Whilst our 
remuneration policy remains an important 
tool in driving these goals, the Committee 
remains aware of external concerns regarding 
executive compensation and will continue 
to work within the principles which underpin 
our approach to executive remuneration 
to ensure our arrangements remain effective 
but fair. These principles, which remain 
unchanged from last year, are as follows:

76

Vodafone Group Plc Annual Report 2015Remuneration policy

In this forward-looking section we describe our remuneration policy for the Board. This includes our considerations when determining policy, 
a description of the elements of the reward package and an indication of the potential future value of this package for each of the Executive 
Directors. In addition we describe our policy applied to the Chairman and Non-Executive Directors.

Our remuneration policy was approved by shareholders at the 2014 annual general meeting, and took effect from this point. Whilst we do not 
envisage making any changes to our policy prior to the 2017 annual general meeting, we conduct annual reviews to ensure that it continues 
to support our Company strategy. If we feel it is necessary to make a change to our policy prior to the end of this three year period, we will seek 
shareholder approval.

No changes have been made to our policy since its approval at the 2014 annual general meeting which was held on 29 July 2014. Our approved 
Policy Report is available on our website at vodafone.com, and has been included in full below as set out in the 2014 Annual Report.

Considerations when determining remuneration policy
Our remuneration principles which are outlined on page 76 are the context for our policy. Our principal consideration when determining 
remuneration policy is to ensure that it supports our Company strategy and business objectives.

The views of our shareholders are also taken into account when determining executive pay. In advance of asking for approval for the remuneration 
policy we have consulted with our major shareholders. We invited our top 20 shareholders to comment on remuneration at Vodafone and several 
meetings between shareholders and the Remuneration Committee Chairman took place. The main topics of consultation were as follows:

 a new share plan rules for which we will seek shareholder approval at the 2014 annual general meeting;

 a changes to executive remuneration arrangements (reduction of maximum long-term incentive vesting levels and pension provision); and

 a impact of Project Spring on Free Cash Flow performance under the global long-term incentive plan (‘GLTI’).

We have not consulted with employees on the executive remuneration policy nor is any fixed remuneration comparison measurement used. 
However, when determining the policy for Executive Directors, we have been mindful of the pay and employment conditions of employees 
in Vodafone Group as a whole, with particular reference to the market in which the executive is based. Further information on our remuneration 
policy for other employees is given on page 80.

Performance measures and targets
Our Company strategy and business objectives are the primary consideration when we are selecting performance measures for our incentive plans. 
The targets within our incentive plans that are related to internal financial measures (such as revenue, profit and cash flow) are typically determined 
based on our budgets. Targets for strategic and external measures (such as competitive performance and Total Shareholder Return (‘TSR’)) are set 
based on Company objectives and in light of the competitive marketplace. The threshold and maximum levels of performance are set to reflect 
minimum acceptable levels at threshold and very stretching but achievable levels at maximum.

As in previous remuneration reports we will disclose the details of our performance targets for our short and long-term incentive plans. However, 
our annual bonus targets are commercially sensitive and therefore we will only disclose our targets in the remuneration report following the 
completion of the financial year. We will disclose the targets for each long-term award in the remuneration report for the financial year preceding 
the start of the performance period. 

At the end of each performance period we review performance against the targets, using judgement to account for items such as (but not limited 
to) mergers, acquisitions, disposals, foreign exchange rate movements, changes in accounting treatment, material one-off tax settlements etc. 
The application of judgement is important to ensure that the final assessments of performance are fair and appropriate.

In addition, the Remuneration Committee reviews the incentive plan results before any payments are made to executives or any shares vest and 
has full discretion to adjust the final payment or vesting downwards if they believe circumstances warrant it. In particular, the Committee may use 
discretion to clawback any unvested share award (or vested but unexercised options) as it sees appropriate, in which case the award may lapse 
wholly or in part, may vest to a lesser extent than it would otherwise have vested or vesting may be delayed.

77

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Opportunity 

Performance metrics

 a Average salary increases for existing Executive Committee members (including Executive 

None.

Directors) will not normally exceed average increases for employees in other appropriate parts 

of the Group. Increases above this level may be made in specific situations. These situations 

could include (but are not limited to) internal promotions, changes to role, material changes 

to the business and exceptional company performance.

 a The pension contribution or cash payment is equal to 30% of annual gross salary. In light 

None.

of pension levels elsewhere in the Group we have decided to reduce the pension benefits level 

from 30% to no more than 24% from November 2015.

country of employment. 

external factors. 

 a We expect to maintain benefits at the current level but the value of benefit may fluctuate 

depending on, amongst other things, personal situation, insurance premiums and other 

Directors’ remuneration (continued)

Remuneration policy (continued)

The remuneration policy table
The table below summarises the main components of the reward package for Executive Directors.

Base salary

Purpose and link to strategy 
 a To attract and retain the best talent. 

Pension

 a To remain competitive within the marketplace.

Operation 
 a Salaries are usually reviewed annually and fixed for 

12 months commencing 1 July. Decision is influenced by:

 a level of skill, experience and scope of responsibilities 

of individual;

 a business performance, scarcity of talent, economic 

climate and market conditions;

 a increases elsewhere within the Group; and

 a external comparator groups (which are used for 
reference purposes only) made up of companies 
of similar size and complexity to Vodafone.
 a Executive Directors may choose to participate in the 

defined contribution pension scheme or to receive a cash 
allowance in lieu of pension.

Benefits

 a To aid retention and remain competitive within 

 a Travel related benefits. This may include (but is not limited 

 a Benefits will be provided in line with appropriate levels indicated by local market practice in the 

None.

the marketplace.

to) company car or cash allowance, fuel and access 
to a driver where appropriate.

 a Private medical, death and disability insurance and annual 

health checks.

 a In the event that we ask an individual to relocate we would 
offer them support in line with Vodafone’s relocation 
or international assignment policies. This may cover 
(but is not limited to) relocation, cost of living allowance, 
housing, home leave, education support, tax equalisation 
and advice.

 a Legal fees if appropriate.

 a Other benefits are also offered in line with the benefits 
offered to other employees for example, all-employee 
share plans, mobile phone discounts, maternity/paternity 
benefits, sick leave, paid holiday, etc.

Annual Bonus –
Global Short-
Term Incentive 
Plan (‘GSTIP’)

 a To drive behaviour and communicate the key priorities for 

 a Bonus levels and the appropriateness of measures and 

 a Bonuses can range from 0–200% of base salary, with 100% paid for on-target performance. 

 a Performance over each financial year 

the year.

 a To motivate employees and incentivise delivery 

of performance over the one year operating cycle.

 a The financial metrics are designed to both drive our 
growth strategies whilst also focusing on improving 
operating efficiencies. Measuring competitive 
performance with its heavy reliance on net promoter 
score (‘NPS’) means providing a great customer 
experience remains at the heart of what we do. 

weightings are reviewed annually to ensure they continue 
to support our strategy.

 a Performance over the financial year is measured against 

stretching financial and non-financial performance targets 
set at the start of the financial year.

 a The annual bonus is usually paid in cash in June each year 

for performance over the previous year.

Maximum is only paid out for exceptional performance. 

Long-Term 
Incentive – Global 
Long-Term 
Incentive Plan 
(‘GLTI’) base 
awards and 
co-investment 
awards (further 
details can be 
found in the 
notes that follow 
this table)

 a To motivate and incentivise delivery of sustained 

performance over the long term.

 a To support and encourage greater shareholder alignment 
through a high level of personal financial commitment.

 a The use of free cash flow as the principal performance 
measure ensures we apply prudent cash management 
and rigorous capital discipline to our investment 
decisions, whilst the use of TSR along with a performance 
period of not less than three years means that we are 
focused on the long-term interests of our shareholders.

 a Award levels and the framework for determining vesting 
are reviewed annually to ensure they continue to support 
our strategy.

 a Long-term incentive base awards consist of performance 

shares which are granted each year.

 a Individuals must co-invest in Vodafone shares and hold 

them in trust for at least three years in order to receive the 
full target award.

 a All awards vest not less than three years after the award 
based on Group operational and external performance.

 a Dividend equivalents are paid in cash after the 

vesting date.

78

 a The basic target award level is 137.5% of base salary for the Chief Executive (110% for other 

 a Performance is measured against 

 a The target award level may increase up to 237.5% of base salary for the Chief Executive 

(or 210% for others) if the individual commits to a co-investment in shares equal in value to their 

 a Vesting is determined based on a matrix 

Executive Directors). 

base salary.

 a Minimum vesting is 0% of target award level, threshold vesting is 50% and maximum vesting 

 a adjusted free cash flow as our 

is 250% of the target award level.

(237.5% x 250%) and 525% for others.

 a Maximum long-term incentive face value at award of 594% of base salary for the Chief Executive 

 a The awards that vest accrue cash dividend equivalents over the three year vesting period.

 a Awards vest to the extent performance conditions are satisfied. There is a mandatory holding 

period where 50% of the post-tax shares are released after vesting, a further 25% after the first 

anniversary of vesting, and the remaining 25% will be released after the second anniversary. 

is measured against stretching targets set 

at the beginning of the year.

 a The performance measures normally 

comprise of a mix of financial and 

strategic measures. Financial measures 

may include (but are not limited to) profit, 

revenue and cash flow with a weighting 

of no less than 50%. Strategic measures 

may include (but are not limited to) 

competitive performance metrics such 

as net promoter score and market share.

stretching targets set at the beginning 

of the performance period.

of two measures:

operational performance measure; 

and

 a relative TSR against a peer group 

of companies as our external 

performance measure.

Vodafone Group Plc Annual Report 2015Remuneration policy (continued)

The remuneration policy table

The table below summarises the main components of the reward package for Executive Directors.

Purpose and link to strategy 

Operation 

Base salary

 a To attract and retain the best talent. 

Opportunity 
 a Average salary increases for existing Executive Committee members (including Executive 

Performance metrics
None.

Directors) will not normally exceed average increases for employees in other appropriate parts 
of the Group. Increases above this level may be made in specific situations. These situations 
could include (but are not limited to) internal promotions, changes to role, material changes 
to the business and exceptional company performance.

Pension

 a To remain competitive within the marketplace.

 a Executive Directors may choose to participate in the 

 a The pension contribution or cash payment is equal to 30% of annual gross salary. In light 

None.

of pension levels elsewhere in the Group we have decided to reduce the pension benefits level 
from 30% to no more than 24% from November 2015.

Benefits

 a To aid retention and remain competitive within 

 a Travel related benefits. This may include (but is not limited 

 a Benefits will be provided in line with appropriate levels indicated by local market practice in the 

None.

the marketplace.

country of employment. 

 a We expect to maintain benefits at the current level but the value of benefit may fluctuate 
depending on, amongst other things, personal situation, insurance premiums and other 
external factors. 

 a Salaries are usually reviewed annually and fixed for 

12 months commencing 1 July. Decision is influenced by:

 a level of skill, experience and scope of responsibilities 

of individual;

 a business performance, scarcity of talent, economic 

climate and market conditions;

 a increases elsewhere within the Group; and

 a external comparator groups (which are used for 

reference purposes only) made up of companies 

of similar size and complexity to Vodafone.

defined contribution pension scheme or to receive a cash 

allowance in lieu of pension.

to) company car or cash allowance, fuel and access 

to a driver where appropriate.

 a Private medical, death and disability insurance and annual 

health checks.

 a In the event that we ask an individual to relocate we would 

offer them support in line with Vodafone’s relocation 

or international assignment policies. This may cover 

(but is not limited to) relocation, cost of living allowance, 

housing, home leave, education support, tax equalisation 

and advice.

 a Legal fees if appropriate.

 a Other benefits are also offered in line with the benefits 

offered to other employees for example, all-employee 

share plans, mobile phone discounts, maternity/paternity 

benefits, sick leave, paid holiday, etc.

 a To drive behaviour and communicate the key priorities for 

 a Bonus levels and the appropriateness of measures and 

 a Bonuses can range from 0–200% of base salary, with 100% paid for on-target performance. 

 a Performance over each financial year 

the year.

weightings are reviewed annually to ensure they continue 

Maximum is only paid out for exceptional performance. 

is measured against stretching targets set 
at the beginning of the year.

 a The performance measures normally 
comprise of a mix of financial and 
strategic measures. Financial measures 
may include (but are not limited to) profit, 
revenue and cash flow with a weighting 
of no less than 50%. Strategic measures 
may include (but are not limited to) 
competitive performance metrics such 
as net promoter score and market share.

 a The basic target award level is 137.5% of base salary for the Chief Executive (110% for other 

 a Performance is measured against 

Executive Directors). 

 a The target award level may increase up to 237.5% of base salary for the Chief Executive 

(or 210% for others) if the individual commits to a co-investment in shares equal in value to their 
base salary.

stretching targets set at the beginning 
of the performance period.

 a Vesting is determined based on a matrix 

of two measures:

 a Minimum vesting is 0% of target award level, threshold vesting is 50% and maximum vesting 

 a adjusted free cash flow as our 

is 250% of the target award level.

 a Maximum long-term incentive face value at award of 594% of base salary for the Chief Executive 

(237.5% x 250%) and 525% for others.

 a The awards that vest accrue cash dividend equivalents over the three year vesting period.

 a Awards vest to the extent performance conditions are satisfied. There is a mandatory holding 
period where 50% of the post-tax shares are released after vesting, a further 25% after the first 
anniversary of vesting, and the remaining 25% will be released after the second anniversary. 

operational performance measure; 
and

 a relative TSR against a peer group 
of companies as our external 
performance measure.

79

Annual Bonus –

Global Short-

Term Incentive 

Plan (‘GSTIP’)

 a To motivate employees and incentivise delivery 

of performance over the one year operating cycle.

 a The financial metrics are designed to both drive our 

growth strategies whilst also focusing on improving 

operating efficiencies. Measuring competitive 

to support our strategy.

 a Performance over the financial year is measured against 

stretching financial and non-financial performance targets 

set at the start of the financial year.

 a The annual bonus is usually paid in cash in June each year 

performance with its heavy reliance on net promoter 

for performance over the previous year.

score (‘NPS’) means providing a great customer 

experience remains at the heart of what we do. 

Long-Term 

 a To motivate and incentivise delivery of sustained 

 a Award levels and the framework for determining vesting 

Incentive – Global 

performance over the long term.

are reviewed annually to ensure they continue to support 

 a To support and encourage greater shareholder alignment 

our strategy.

through a high level of personal financial commitment.

 a Long-term incentive base awards consist of performance 

 a The use of free cash flow as the principal performance 

shares which are granted each year.

measure ensures we apply prudent cash management 

 a Individuals must co-invest in Vodafone shares and hold 

and rigorous capital discipline to our investment 

them in trust for at least three years in order to receive the 

decisions, whilst the use of TSR along with a performance 

full target award.

notes that follow 

focused on the long-term interests of our shareholders.

period of not less than three years means that we are 

Long-Term 

Incentive Plan 

(‘GLTI’) base 

awards and 

co-investment 

awards (further 

details can be 

found in the 

this table)

 a All awards vest not less than three years after the award 

based on Group operational and external performance.

 a Dividend equivalents are paid in cash after the 

vesting date.

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Directors’ remuneration (continued)

Remuneration policy (continued)

Notes to the remuneration policy table
Existing arrangements
We will honour existing awards to Executive Directors, and incentives, benefits and contractual arrangements made to individuals prior to their 
promotion to the Board. This will last until the existing incentives vest (or lapse) or the benefits or contractual arrangements no longer apply.

Long-Term Incentive (‘GLTI’)
When referring to our long-term incentive awards we use the financial year end in which the award was made. For example, the ‘2013 award’ 
was made in the financial year ending 31 March 2013. The awards are usually made in the first half of the financial year (the 2013 award was made 
in July 2012).

The extent to which awards vest depends on two performance conditions:

 a underlying operational performance as measured by adjusted free cash flow; and

 a relative Total Shareholder Return (‘TSR’) against a peer group median.

Adjusted free cash flow
The free cash flow performance is based on the cumulative adjusted free cash flow figure over the performance period. The detailed targets and 
the definition of adjusted free cash flow are determined each year as appropriate. The target adjusted free cash flow level is set by reference to our 
long-range plan and market expectations. We consider the targets to be critical to the Company’s long-term success and its ability to maximise 
shareholder value, and to be in line with the strategic goals of the Company. The Remuneration Committee sets these targets to be sufficiently 
demanding with significant stretch where only outstanding performance will be rewarded with a maximum payout.

The cumulative adjusted free cash flow vesting levels as a percentage of target are shown in the table below (with linear interpolation 
between points):

Performance
Below threshold
Threshold
Target
Maximum

Vesting percentage
0%
50%
100%
125%

TSR outperformance of a peer group median
We have a limited number of appropriate peers and this makes the measurement of a relative ranking system volatile. As such, the outperformance 
of the median of a peer group is felt to be the most appropriate TSR measure. The peer group for the performance condition is reviewed each year 
and amended as appropriate.

The relative TSR position determines the performance multiplier. This will be applied to the adjusted free cash flow vesting percentage. There will 
be no multiplier until TSR performance exceeds median. Above median, the following table will apply (with linear interpolation between points):

Median
Percentage outperformance of the peer group median equivalent to 65th percentile
Percentage outperformance of the peer group median equivalent to 80th percentile

Multiplier
No increase
1.5 times
2.0 times

In order to determine the percentages for the equivalent outperformance levels above median, the Remuneration Committee seeks independent 
external advice.

Combined vesting matrix
The combination of the two performance measures gives a combined vesting matrix as follows (with linear interpolation between points):

Adjusted free cash flow measure 
Below threshold
Threshold
Target
Maximum

Up to 
Median
0%
50%
100%
125%

65th percentile 
equivalent
0%
75%
150%
187.5%

TSR outperformance

80th percentile 
equivalent
0%
100%
200%
250%

The combined vesting percentages are applied to the target number of shares granted.

Outstanding awards
For the awards made in the 2013 and 2014 financial years (vesting in July 2015 and June 2016 respectively) the award structure is as set out 
above, except that the maximum vesting percentage for cumulative adjusted free cash flow was 150% leading to an overall maximum of 300% 
of target award.

Remuneration policy for other employees
While our remuneration policy follows the same fundamental principles across the Group, packages offered to employees reflect differences 
in market practice in the different countries, role and seniority.

For example, the remuneration package elements for our Executive Directors are essentially the same as for the other Executive Committee 
members, with some small differences, for example higher levels of share awards. The remuneration for the next level of management, our senior 
leadership team, again follows the same principles but with differences such as local and individual performance aspects in the annual bonus targets 
and performance share awards. They also receive lower levels of share awards which are partly delivered in restricted shares.

80

Vodafone Group Plc Annual Report 2015Estimates of total future potential remuneration from 2015 pay packages
The tables below provide estimates of the potential future remuneration for each of the Executive Directors based on the remuneration opportunity 
granted in the 2015 financial year and therefore do not reflect the latest remuneration information. Potential outcomes based on different 
performance scenarios are provided for each Executive Director.

The assumptions underlying each scenario are described below.

Fixed

Consists of base salary, benefits and pension.
Base salary is at 1 July 2014.
Benefits are valued using the figures in the total remuneration for the 2014 financial year table on page 78 (of the 2014 report) 
and on a similar basis for Nick Read (promoted to the Board on 1 April 2014).
Pensions are valued by applying cash allowance rate of 30% of base salary at 1 July 2014.

On target

Maximum

All scenarios

Pension
(£’000)
345
203
180

Base
(£’000)
1,150
675
600

Benefits
(£’000)
38
Chief Executive 
23
Chief Financial Officer
Chief Technology Officer
21
Based on what a Director would receive if performance was in line with plan.
The target award opportunity for the annual bonus (‘GSTIP’) is 100% of base salary.
The target award opportunity for the long-term incentive (‘GLTI’) is 237.5% of base salary for the Chief Executive and 210% for 
others. We assumed that TSR performance was at median. 
Two times the target award opportunity is payable under the annual bonus (‘GSTIP’).
The maximum levels of performance for the long-term incentive (‘GLTI’) are 250% of target award opportunity. We assumed 
that TSR performance was at or above the 80th percentile equivalent.
Each executive is assumed to co-invest the maximum allowed under the long-term incentive (‘GLTI’), 100% of salary, and the 
long-term incentive (‘GLTI’) award reflects this.
Long-term incentives consist of share awards only which are measured at face value i.e. no assumption for increase in share 
price or cash dividend equivalents payable.

Total fixed
(£’000)
1,533
901
801

Vittorio Colao, Chief Executive 

£’000

Nick Read, Chief Financial Officer (appointed 1 April 2014)

£’000

12,000

10,000

8,000

6,000

4,000

2,000

£5,414

51%

28%

21%

14%

£1,533

£10,661

64%

22%

Maximum

12,000

10,000

8,000

6,000

4,000

2,000

£901

£2,994

47%

30%

23%

16%

£5,795

61%

23%

Maximum

0
¢ Salary and benefits ¢ Annual bonus ¢ Long-term incentive

On target

Fixed

0
¢ Salary and benefits ¢ Annual bonus ¢ Long-term incentive

On target

Fixed

Stephen Pusey, Chief Technology Officer

£’000

12,000

10,000

8,000

6,000

4,000

2,000

£801

£2,661

23%

47%

30%

0
¢ Salary and benefits ¢ Annual bonus ¢ Long-term incentive

On target

Fixed

61%

16%

£5,151

23%

Maximum

Recruitment remuneration
Our approach to recruitment remuneration is to pay no more than is necessary and appropriate to attract the right talent to the role. 

The remuneration policy table (pages 78 and 79) sets out the various components which would be considered for inclusion in the remuneration 
package for the appointment of an Executive Director. Any new Director’s remuneration package would include the same elements, and be subject 
to the same constraints, as those of the existing Directors performing similar roles. This means a potential maximum bonus opportunity of 200% 
of base salary and long-term incentive maximum face value of opportunity at award of 594% of base salary.

When considering the remuneration arrangements of individuals recruited from external roles to the Board, we will take into account the 
remuneration package of that individual in their prior role. We only provide additional compensation to individuals for awards foregone. If necessary 
we will seek to replicate, as far as practicable, the level and timing of such remuneration, taking into account also any remaining performance 
requirements applying to it. This will be achieved by granting awards of cash or shares that vest over a timeframe similar to those forfeited and 
if appropriate based on performance conditions. A commensurate reduction in quantum will be applied where it is determined that the new awards 
are either not subject to performance conditions or subject to performance conditions that are not as stretching as those of the awards forfeited.

81

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
Directors’ remuneration (continued)

Remuneration policy (continued)

Service contracts of Executive Directors
After an initial term of up to two years Executive Directors’ contracts have rolling terms and are terminable on no more than 12 months’ notice.

The key elements of the service contract for executives relate to remuneration, payments on loss of office (see below), and restrictions during active 
employment (and for 12 months thereafter). These restrictions include non-competition, non-solicitation of customers and employees etc.

Additionally, all of the Company’s share plans contain provisions relating to a change of control. Outstanding awards and options would normally 
vest and become exercisable on a change of control to the extent that any performance condition has been satisfied and pro-rated to reflect the 
acceleration of vesting.

Payments for departing executives
In the table below we summarise the key elements of our policy on payment for loss of office. We will of course, always comply both with the 
relevant plan rules and local employment legislation.

Provision 

Notice period and 
compensation for  
loss of office in 
service contracts

Treatment of annual bonus 
(‘GSTIP’) on termination 
under plan rules

Treatment of unvested 
long-term incentive awards 
(‘GLTI’) and co-investment 
awards on termination 
under plan rules

Policy
 a 12 months’ notice from the Company to the Executive Director.

 a Up to 12 months’ base salary (in line with the notice period). Notice period payments will either be made as normal 

(if the executive continues to work during the notice period or is on gardening leave) or they will be made 
as monthly payments in lieu of notice (subject to mitigation if alternative employment is obtained).

 a The annual bonus will be pro-rated for the period of service during the financial year and will reflect the extent 

to which Company performance has been achieved.

 a The Remuneration Committee has discretion to reduce the entitlement to an annual bonus to reflect the 

individual’s performance and the circumstances of the termination.

 a An Executive Director’s award will vest in accordance with the terms of the plan and satisfaction of performance 
conditions measured at the normal completion of the performance period, with the award pro-rated for the 
proportion of the vesting period that had elapsed at the date of cessation of employment.

 a The Remuneration Committee has discretion to vary the level of vesting as deemed appropriate, and in particular 

to determine that awards should not vest in the case of a ‘bad leaver’ which may include, at their absolute 
discretion, departure in case of poor performance, departure without the agreement of the Board, or detrimental 
competitive activity.

Pension and benefits

 a Generally pension and benefit provisions will continue to apply until the termination date.

 a Where appropriate other benefits may be receivable, such as (but not limited to) payments in lieu of accrued holiday 

and legal fees or tax advice costs in relation to the termination.

 a Benefits of relative small value may continue after termination where appropriate, such as (but not limited to) 

mobile phone provision.

In exceptional circumstances, an arrangement may be established specifically to facilitate the exit of a particular individual albeit that any such 
arrangement would be made within the context of minimising the cost to the Group. We will only take such a course of action in exceptional 
circumstances and where it is considered to be in the best interests of shareholders.

Chairman and Non-Executive Directors’ remuneration
Our policy is for the Chairman to review the remuneration of Non-Executive Directors annually following consultation with the Remuneration 
Committee Chairman. Fees for the Chairman are set by the Remuneration Committee.

Element
Fees

Policy
 a We aim to pay competitively for the role including consideration of the time commitment required. We benchmark 
the fees against an appropriate external comparator group. We pay fees to our Chairman and Senior Independent 
Director that include fees for chairmanship of any committees. We pay a fee to each of our other Non-Executive 
Directors and they receive an additional fee if they chair a committee. Non-executive fee levels are set within the 
maximum level as approved by shareholders as part of our articles of association.

Allowances

 a An allowance is payable each time a non-Europe-based Non-Executive Director is required to travel to attend Board 

Incentives

Benefits

and committee meetings to reflect the additional time commitment involved.

 a Non-Executive Directors do not participate in any incentive plans. 
 a Non-Executive Directors do not participate in any benefit plans. The Company does not provide any contribution 
to their pension arrangements. The Chairman is entitled to the use of a car and a driver whenever and wherever 
he is providing his services to or representing the Company. We have been advised that for Non-Executive Directors, 
certain travel and accommodation expenses in relation to attending Board meetings should be treated as a taxable 
benefit therefore we also cover the tax liability for these expenses.

Non-Executive Director service contracts
Non-Executive Directors are engaged on letters of appointment that set out their duties and responsibilities. The appointment of Non-Executive 
Directors may be terminated without compensation. Non-Executive Directors are generally not expected to serve for a period exceeding nine years. 
For further information refer to the “Nomination and Governance Committee” section of the Annual Report (pages 69 to 70).

82

Vodafone Group Plc Annual Report 2015Annual Report on remuneration

Remuneration Committee
In this section we give details of the composition of the Remuneration Committee and activities undertaken over the 2015 financial year. 
The Committee is comprised to exercise independent judgement and consists only of the following independent Non-Executive Directors:

Chairman: Luc Vandevelde 
Committee members: Valerie Gooding (from 29 July 2014); Renee James; Samuel Jonah; Philip Yea (until 29 July 2014)
The Committee regularly consults with Vittorio Colao, the Chief Executive, and Ronald Schellekens, the Group HR Director, on various matters 
relating to the appropriateness of awards for Executive Directors and senior executives, though they are not present when their own compensation 
is discussed. In addition, Adrian Jackson, the Group Reward and Policy Director, provides a perspective on information provided to the Committee, 
and requests information and analysis from external advisors as required. Rosemary Martin, the Group General Counsel and Company Secretary, 
advises the Committee on corporate governance guidelines and acts as secretary to the Committee.

External advisors
The Remuneration Committee seeks and considers advice from independent remuneration advisors where appropriate. The appointed advisors, 
Towers Watson, were selected through a thorough process led by the Chairman of the Remuneration Committee and were appointed by the 
Committee in 2007. The Chairman of the Remuneration Committee has direct access to the advisors as and when required, and the Committee 
determines the protocols by which the advisors interact with management in support of the Committee. The advice and recommendations 
of the external advisors are used as a guide, but do not serve as a substitute for thorough consideration of the issues by each Committee member. 
Advisors attend Committee meetings occasionally, as and when required by the Committee.

Towers Watson are a member of the Remuneration Consultants’ Group and, as such, voluntarily operates under the Remuneration Consultants’ 
Group Code of Conduct in relation to executive remuneration consulting in the UK. This is based upon principles of transparency, integrity, 
objectivity, competence, due care and confidentiality by executive remuneration consultants. Towers Watson has confirmed that they adhered 
to that Code of Conduct throughout the year for all remuneration services provided to Vodafone and therefore the Committee are satisfied that they 
are independent and objective. The Remuneration Consultants’ Group Code of Conduct is available at remunerationconsultantsgroup.com.

Advisor
Towers Watson 

Appointed by 
Remuneration 
Committee in 2007

Services provided to the Committee
Advice on market practice; Governance; Provide 
market data on executive and non-executive 
reward; Reward consultancy; Performance analysis

Note:

1  Fees are determined on a time spent basis.

Fees for services 
provided to the 
Committee 
£’0001
56

Other services provided to the Company
Reward and benefits consultancy, 
provision of benchmark data and pension 
administration

2014 annual general meeting
At the 2014 annual general meeting there was a binding vote on our Remuneration Policy and an advisory vote on our Remuneration Report. 
Details of the voting outcomes are provided in the table below.

Remuneration Policy
Remuneration Report

Votes for
16,620,036,145
16,547,116,308

%
95.97%
97.29%

Votes against
698,459,069
461,161,775

%
4.03%
2.71%

Total votes
17,318,495,214
17,008,278,083

Withheld
227,447,313 
537,651,184 

Meetings
The Remuneration Committee had six formal meetings during the year. Outside these meetings there are frequent discussions usually 
by conference call. The principal agenda items at the formal meetings were as follows:

Meeting 
May 2014

July 2014
November 2014

December 2014
February 2015
March 2015

Agenda items
 a 2014 annual bonus achievement and 2015 targets and ranges
 a 2012 long-term incentive award vesting and 2015 targets and ranges
 a 2015 long-term incentive awards
 a 2016 reward strategy
 a Executive Committee remuneration
 a Succession planning for Stephen Pusey
 a 2016 annual bonus framework
 a 2015 reward packages for the Executive Committee 
 a Non-Executive Director fee levels
 a Chairman’s fees

 a 2014 Directors’ remuneration report 

 a Large local market CEO remuneration
 a Corporate governance matters

 a 2015 Directors’ remuneration report 
 a Committee’s effectiveness and terms of reference
 a Risk assessment

83

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Directors’ remuneration (continued)

Annual Report on remuneration (continued)

2015 remuneration
In this section we summarise the pay packages awarded to our Executive Directors for performance in the 2015 financial year versus 2014. 
Specifically we have provided a table that shows all remuneration that was earned by each individual during the year and computed a single total 
remuneration figure for the year. The value of the annual bonus (‘GSTIP’) was earned during the year but will be paid out in cash in the following year 
and the value of the long-term incentive (‘GLTI’) shows the share awards which will vest in July 2015 as a result of the performance through the three 
year period ended at the completion of our financial year on 31 March 2015.

The Remuneration Committee reviews all incentive awards prior to payment and uses judgement to ensure that the final assessments 
of performance are fair and appropriate. If circumstances warrant it, the Committee may adjust the final payment or vesting downwards. On this 
occasion, the Committee did not exercise its judgement considering the annual bonus (‘GSTIP’) payout and the final vesting level of the long-term 
incentives awards (‘GLTI’) reflected performance and were considered fair and appropriate.

Total remuneration for the 2015 financial year (audited)

Salary/fees
Taxable benefits2
Annual bonus: GSTIP (see below for further detail)
Total long-term incentive: 

GLTI vesting during the year3 
Cash in lieu of GLTI dividends4

Cash in lieu of pension
Other5
Total

Vittorio Colao

Stephen Pusey

2015 
£’000
1,140
40
1,287
–
–
–
342
1
2,810

2014 
£’000
1,110
38
982
5,550
4,716
834
333
1
8,014

2015 
£’000
594
21
671
–
–
–
178
–
1,464

2014 
£’000
575
21
509
1,858
1,579
279
173
–
3,136

2015 
£’000
675
28
755
–
–
–
203
1
1,662

Nick Read1
2014 
£’000
–
–
–
–
–
–
–
–
–

Notes: 
1  Nick Read was appointed to the Board on 1 April 2014.
2  Taxable benefits include amounts in respect of:  – Private healthcare (2015: £1,854; 2014 £1,734); 

– Cash car allowance £19,200 p.a.; and 
– Travel (2015: Vittorio Colao £18,022; Nick Read £7,164; 2014: Vittorio Colao £17,155).

3  The value shown in the 2014 column is the award which vested on 28 June 2014 and is valued using the execution share price on 30 June 2014 of 196.19 pence. Please note that the values 

disclosed in this table in 2014 are slightly different as the value was based on an average of the closing share price over the last quarter of the 2014 financial year of 234.23 pence. 

4  Participants also receive a cash award, equivalent in value to the dividends that would have been paid during the vesting period on any shares that vest. The cash in lieu of dividend value 

shown in 2014 relates to the award which vested on 28 June 2014.

5  Reflects the value of the SAYE benefit which is calculated as £250 x 12 months x 20% to reflect the discount applied based on savings made during the year.

2015 annual bonus (‘GSTIP’) payout (audited)
In the table below we disclose our achievement against each of the performance measures and targets in our annual bonus (‘GSTIP’) and the 
resulting total annual bonus payout level for the year ended 31 March 2015 of 111.9%. This is applied to the target bonus level of 100% of base salary 
for each executive.

Performance measure
Service revenue
EBITDA
Adjusted free cash flow
Competitive performance assessment, 
driven particularly by Net Promoter 
Score and relative market share
Total annual bonus payout level

Payout at  
target  
performance 
100%
25%
25%
25%
25%

Payout at  
maximum 
performance 
200%
50%
50%
50%
50%

Actual 
payout
%
23.5%
29.7%
38.5%
20.2%

Target 
Actual 
performance  
performance
level1
level
£bn
£bn
38.9
39.0
12.0
11.8
0.9
1.3
Compilation of 
market-by-market 
assessment

100%

200%

111.9%

Commentary
Actual performance slightly below budget 
Above budgeted performance in Europe
Strong performance in both regions
Net Promoter Score now ranks first in 11 
markets, however there remains scope for 
improvement in Europe

Note:
1  These figures are adjusted to include the removal of the impact of M&A, foreign exchange movements and any changes in accounting treatment. 

2015 annual bonus (‘GSTIP’) amounts
Vittorio Colao
Stephen Pusey
Nick Read

Base salary
£’000
1,150
600
675

Target bonus
% of base salary
100%
100%
100%

2015 payout
% of target
111.9%
111.9%
111.9%

Actual payment 
£’000
1,287
671
755

84

Vodafone Group Plc Annual Report 2015Long-term incentive (‘GLTI’) award vesting in July 2015 (audited)
The 2013 long-term incentive (‘GLTI’) awards which were made in July 2012 will lapse in full in July 2015. The performance conditions for the three 
year period ending in the 2015 financial year are as follows:

Adjusted free cash flow measure 
Below threshold
Threshold
Target
Maximum

£bn
<15.4
15.4
17.9
20.4

0%
(Up to median)
0%
50%
100%
150%

4.5%
(65th percentile equivalent)
0%
75%
150%
225%

TSR outperformance

9%
(80th percentile equivalent)
0%
100%
200%
300%

TSR peer group
BT Group
Deutsche Telekom
Orange 
Emerging market composite (consists of the average 
TSR performance of Bharti, MTN and Turkcell)

Telecom Italia
Telefónica

Adjusted free cash flow for the three year period ended on 31 March 
2015 was £14.8 billion which compares with a threshold of £15.4 billion 
and a target of £17.9 billion. 

The chart to the right shows that our TSR performance against our peer 
group for the same period resulted in an outperformance of the median 
by 6.5% a year.

Using the combined payout matrix above, this performance resulted 
in a payout of 0.0% of target.

The combined vesting percentages are applied to the target number 
of shares granted as shown below.

2013 GLTI award: TSR performance (growth in the value of 
a hypothetical US$100 holding over the performance period, 
six month averaging)

160

150

140

130

120

110

100

90

106

97

92
09/12

100

03/12

154

145

146

142

119

121

154

121

102

121

107
93

104

103

94

03/13

09/13

03/14

09/14

03/15

Vodafone Group

Median of peer group

Outperformance of median of 9% p.a.

2013 GLTI performance share awards vesting in July 2015
Vittorio Colao
Stephen Pusey
Nick Read1

Maximum  
number  
of shares
4,511,080
2,072,397
1,880,086

Target  
number  
of shares
1,503,693
690,799
626,695

Adjusted free cash 
flow performance 
payout 
% of target 
0.0%
0.0%
0.0%

TSR multiplier
1.7 times
1.7 times
1.7 times

Overall vesting
% of target
0.0%
0.0%
0.0%

Number of  
shares vesting
0
0
0

Value of
shares vesting
(‘000)
£0
£0
£0

Notes:
1  Nick Read was appointed to the Board on 1 April 2014. His award in the table above reflects a grant made prior to his appointment to the main Board.

These share awards will lapse on 3 July 2015. Specified procedures are performed by PricewaterhouseCoopers LLP over the adjusted free cash flow 
to assist with the Committee’s assessment of performance. The performance assessment in respect of the TSR outperformance of the peer group 
median is undertaken by Towers Watson. Details of how the plan works can be found on pages 78 to 80.

Long-term incentive (‘GLTI’) awarded during the year (audited)
The 2015 long-term incentive awards made in June 2014 under the Global Long-Term Incentive Plan (‘GLTI’). The performance conditions are 
a combination of adjusted free cash flow and TSR performance as follows:

Adjusted free cash flow measure 
Below threshold
Threshold
Target
Maximum

£bn
<3.4
3.4
5.1
6.8

0%
(Up to median)
0%
50%
100%
125%

5%
(65th percentile equivalent)
0%
75%
150%
187.5%

TSR outperformance

10%
(80th percentile equivalent)
0%
100%
200%
250%

TSR peer group
Bharti
BT Group
Deutsche Telekom
MTN

Orange
Telecom Italia
Telefónica

The combined vesting percentages are applied to the target number of shares granted. The adjusted free cash flow figures shown above are 
considerably lower than prior years as they include the impact of Project Spring. When considered on a like-for-like basis with previous years (i.e. 
excluding the impact of Project Spring) the adjusted cash flow target is £12.3 billion. 

In order to participate fully in this award, executives had to co-invest personal shares worth 100% of salary. The resulting awards to Executive 
Directors were as follows:

2015 GLTI performance share awards made in June 2014
Vittorio Colao
Stephen Pusey
Nick Read

Number of shares awarded

Face value of shares awarded1

Target  
vesting level
(40% of max)
1,340,004
333,245
717,067

Maximum  
vesting level
3,350,011
833,113
1,792,668

Target  
vesting level
£2,543,328
£632,449
£1,360,993

Maximum  
vesting level
£6,358,321
£1,581,248
£3,402,484

Proportion of 
maximum award 
vesting at minimum 
performance

Performance  
period end
1/5th 31 Mar 2017
1/5th 31 Mar 2017
1/5th 31 Mar 2017

Note:
1  Face value calculated based on the share prices at the date of grant of 189.8 pence.

Dividend equivalents on the shares that vest are paid in cash after the vesting date.

85

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
Directors’ remuneration (continued)

Annual Report on remuneration (continued)

All-employee share plans
The Executive Directors are also eligible to participate in the UK all-employee plans.

Summary of plans
Sharesave
The Vodafone Group 2008 Sharesave Plan is an HM Revenue & Customs (‘HMRC’) approved scheme open to all staff permanently employed by 
a Vodafone Company in the UK as of the eligibility date. Options under the plan are granted at up to a 20% discount to market value. Executive 
Directors’ participation is included in the option table on page 87.
Share Incentive Plan
The Vodafone Share Incentive Plan (‘SIP’) is an HMRC approved plan open to all staff permanently employed by a Vodafone Company in the UK. 
Participants may contribute up to a maximum of £125 per month (or 5% of salary if less) which the trustee of the plan uses to buy shares on their 
behalf. An equivalent number of shares are purchased with contributions from the employing company. UK-based Executive Directors are eligible 
to participate.

Pensions (audited)
Vittorio Colao, Stephen Pusey and Nick Read received a cash allowance of 30% of base salary in lieu of pension contributions during the 2015 
financial year. No Executive Directors accrued benefits under any defined contribution pension plans during the year or have participated 
in a defined benefits scheme while an Executive Director.

The Executive Directors are provided benefits in the event of death in service. They also have an entitlement under a long-term disability plan from 
which two-thirds of base salary, up to a maximum benefit determined by the insurer, would be provided until normal retirement date (aged 60). 

In respect of the Executive Committee, the Group has made aggregate contributions of £43,000 (2014: £53,000) into defined contribution 
pension schemes.

Alignment to shareholder interests (audited)
All of our Executive Directors have shareholdings in excess of their goals. Current levels of ownership by the Executive Directors, and the date 
by which the goal should be or should have been achieved, are shown below. The values are calculated using an average share price over the six 
months to 31 March 2015 of 220.53 pence. 

At 31 March 2014
Vittorio Colao
Stephen Pusey
Nick Read

Goal as a %  
of salary
400%
300%
300%

Current %  
of salary held
2,040%
581%
575%

% of goal  
 achieved
510%
194%
192%

Number 
of shares
10,639,281
1,579,543
1,760,485

Value of  
shareholding
(£m)
£23.5
£3.5 
£3.9

Date for goal 
to be achieved
July 2012
June 2014
April 2019

Collectively the Executive Committee including the Executive Directors own more than 23 million Vodafone shares, with a value of over 
£50.8 million. None of the Executive Committee members’ shareholdings amounts to more than 1% of the issued shares in that class of share, 
excluding treasury shares.

Directors’ interests in the shares of the Company (audited)
A summary of interests in shares and scheme interests of the Directors who served during the year is given below. More details of the performance 
shares and options follows.

At 31 March 2015
Executive Directors
Vittorio Colao
Stephen Pusey
Nick Read
Total

Total number  
of interests in shares

Unvested GLTI Shares  
(with  
performance 
conditions)

Unvested GLTR Shares  
(without  
performance 
conditions)

SAYE  
(unvested without 
performance 
conditions)

Share plans

Share options

GIP 
(vested)

22,695,349
6,389,899
8,501,845
37,587,093

12,046,461
4,810,356
5,386,146
22,242,963

–
–
159,544
159,544

9,607
–
10,389
19,996

–
–
1,185,281
1,185,281

The total number of interests in shares includes interests of connected persons, unvested share awards and share options.

The unvested GLTR shares attributed to Nick Read reflect an award made prior to his appointment to the Board. The award was made in June 2013 
and, subject to Nick Read’s continued employment, will vest in June 2015.

86

Vodafone Group Plc Annual Report 2015At 31 March 2015

Non-Executive Directors
Sir Crispin Davis (appointed 28 July 2014)
Dame Clara Furse (appointed 1 September 2014)
Valerie Gooding
Renee James
Alan Jebson (position at retirement on 31 July 2014)
Samuel Jonah
Gerard Kleisterlee
Omid Kordestani (position at retirement on 31 December 2014)
Nick Land
Anne Lauvergeon (position at retirement on 31 July 2014)
Luc Vandevelde
Anthony Watson (position at retirement on 31 July 2014)
Philip Yea

Total number  
of interests 
in shares

–
–
4,038
27,272
44,912
30,190
107,078
10,000
42,090
17,151
73,608
62,727
33,408

At 19 May 2015 and during the period from 1 April 2015 to 19 May 2015, no Director had any interest in the shares of any subsidiary company. 
Other than those individuals included in the table above who were Board members at 31 March 2015, members of the Group’s Executive 
Committee at 31 March 2015 had an aggregate beneficial interest in 9,087,835 ordinary shares of the Company. At 19 May 2015 the Directors had 
an aggregate beneficial interest in 14,431,783 ordinary shares of the Company and the Executive Committee members had an aggregate beneficial 
interest in 9,088,483 ordinary shares of the Company, which includes awards made under the Vodafone Share Incentive Plan after 31 March 
2015. None of the Directors or the Executive Committee members had an individual beneficial interest amounting to greater than 1% of the 
Company’s ordinary shares.

During the period from 1 April 2015 to 19 May 2015, the Directors’ total number of interests in shares did not change.

Performance shares
The maximum number of outstanding shares that have been awarded to Directors under the long-term incentive (‘GLTI’) plan are currently as follows:

GLTI performance share awards
Vittorio Colao
Stephen Pusey
Nick Read

2013 award
Awarded: July 2012
Performance period ending: March 2015
Vesting date: July 2015
Share price at grant: 179.4 pence
4,511,080
2,072,397
1,880,086

2014 award
Awarded: June 2013 and September 20131
Performance period ending: March 2016
Vesting date: June 2016
Share price at grant: 180.2 pence and 202.5 pence
4,185,370
1,904,846
1,713,392

2015 award
Awarded: June 2014
Performance period ending: March 2017
Vesting date: June 2017
Share price at grant: 189.9 pence
3,350,011
833,113
1,792,668

Note:
1  Due to a close period, Executive Directors were not able to make co-investment commitments at the time of the main award in June 2013 and therefore part of the award was made 

in September 2013. 

For details of the performance conditions please see page 80.

Share options
The following information summarises the Executive Directors’ options under the Vodafone Group 2008 Sharesave Plan (‘SAYE’), the Vodafone 
Group Incentive Plan (‘GIP’) and the Vodafone Group Plc 1999 Long-Term Stock Incentive Plan (‘LTSIP’). HMRC approved awards may be made under 
all of the schemes mentioned. No other Directors have options under any schemes.

Options under the Vodafone Group 2008 Sharesave Plan were granted at a discount of 20% to the market value of the shares at the time of the 
grant. No other options may be granted at a discount.

At  
1 April 2014  
or date of 
appointment

Number 
of shares

Options  
granted  
during the  
2015 financial 
year

Number  
of shares

Options  
exercised  
during the  
2015 financial  
year

Options  
lapsed  
during the  
2015 financial 
year

Number  
of shares

Number  
of shares

Options  
held at  
31 March 2015

Number 
of shares

Option  
price

Pence1

Date from  
which 
exercisable

Market  
price on  
exercise

Expiry date

Pence

Gain on  
exercise

Vittorio Colao
SAYE
SAYE
Total

Nick Read
LTSIP2
GIP3
SAYE
Total

Grant date

Jul 2009
Jul 2014

16,568
–
16,568

–
9,607

(16,568)
–

Jul 2005
Jul 2007
Jul 2012

257,838
927,443
10,389
1,195,670

–
–
–

–
 –
–

–
–

–
–
–

–

93.85 Sep 2014 Feb 2015
9,607 156.13 Sep 2019 Feb 2020
9,607

204.65
–

£18,357
–

Jul 2008 Jul 2015
257,838 136.00
927,443 167.80
Jul 2010 Jul 2017
10,389 144.37 Sep 2017 Feb 2018

–
–
–

–
–
–

1,195,670

Note:
1  The closing trade share price on 31 March 2015 was 220.45 pence. The highest trade share price during the year was 239.90 pence and the lowest price was 184.50 pence.
2  The options granted in July 2005 were subject to a three year cumulative growth in adjusted earnings per share performance condition. The options vested 100% in July 2008.
3  The options granted in July 2007 were subject to a three year cumulative growth in adjusted earnings per share performance condition. The options vested 100% in July 2010.

87

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Directors’ remuneration (continued)

Annual Report on remuneration (continued)

At 19 May 2015 there had been no change to the Directors’ interests in share options from 31 March 2015.

Other than those individuals included in the table above, at 19 May 2015 members of the Group’s Executive Committee held options for 24,378 
ordinary shares at prices ranging from 144.37 pence to 156.13 pence per ordinary share, with a weighted average exercise price of 150.12 pence per 
ordinary share exercisable at dates ranging from 1 September 2015 to 1 September 2019.

Paolo Bertoluzzo, Warren Finegold, Philipp Humm and Serpil Timuray held no options at 19 May 2015.

Loss of office payments (audited)
Andy Halford retired on 31 March 2014 having worked 6 months of his 12 month notice period. As disclosed in last year’s Annual Report 
on remuneration, Andy was entitled to receive payments in lieu of notice each month for the remainder of his notice period – the total of which 
would not exceed £350,000 (six months’ salary), subject to mitigation if Andy was to start a new executive role at another organisation.

During the year Andy commenced employment Standard Chartered plc, with his payment for lieu in notice ceasing with effect from 16 June 2014. 
In total, Andy received payments in lieu of notice of £145,833.

In line with treatment detailed in last year’s report, Andy’s 2013 and 2014 GLTI awards lapsed following the commencement of employment with his 
new employer. Andy’s 2012 GLTI award, which was disclosed under his 2014 single figure in last year’s report, vested on 28 June 2014. 

As previously disclosed, Andy is in receipt of no further benefits aside from the provision of a SIM card for his personal use at the Company’s expense 
until 31 March 2017.

Payments to past Directors (audited)
Other than mentioned above no payments were made, or benefits given, to past Directors with value of greater than our de minimis threshold 
(£5,000 p.a.) during the 2015 financial year.

Fees retained for external non-executive directorships
Executive Directors may hold positions in other companies as non-executive directors and retain the fees. None of the Executive Directors held 
a non-executive directorship during the 2015 financial year.

Assessing pay and performance
In the table below we summarise the Chief Executive’s single figure remuneration over the past six years, as well as how our variable pay plans have 
paid out in relation to the maximum opportunity. This can be compared with the historic TSR performance over the same period. The chart below 
shows the performance of the Company relative to the STOXX Europe 600 Index over a six year period. The STOXX Europe 600 Index was selected 
as this is a broad-based index that includes many of our closest competitors. It should be noted that the payout from the long-term incentive plan 
is based on the TSR performance shown in the chart on page 85 and not this chart.

Six year historical TSR performance 
(growth in the value of a hypothetical €100 holding over six years) 

322

279

267

227

215

193

170

168

190

167

155

137

100

325

275

225

175

125

75

03/09

03/10

03/11

03/12

03/13

03/14

03/15

Vodafone Group

STOXX Europe 600 Index

Financial year remuneration for Chief Executive (Vittorio Colao)
Single figure of total remuneration £’000
Annual variable element (actual award versus maximum opportunity)
Long-term incentive (vesting versus maximum opportunity)

20101
3,350
64%
25%

2011
7,022
62%
31%

2012
15,767
47%
100%

2013
11,099
33%
57%

2014
8,014
44%
37%

2015
2,810
56%
0%

Note:
1  The single figure reflects share awards which were granted in 2006 and 2007, prior to his appointment to Chief Executive in 2008.

Change in the Chief Executive’s remuneration
In the table below we show the percentage change in the Chief Executive’s remuneration (salary, taxable benefits and annual bonus payment) 
between the 2014 and 2015 financial years compared to the average for other Vodafone Group employees who are measured on comparable 
business objectives and who have been employed in the UK since 2014 (per capita). Vodafone has employees based all around the world and some 
of these individuals work in countries with very high inflation therefore a comparison to Vodafone’s UK-based Group employees is more appropriate 
than to all employees.

Item
Base salary
Taxable benefits 
Annual bonus

88

Chief Executive: Vittorio Colao
 2.7%
5.3%
 31.1%

Percentage change from 2014 to 2015

Other Vodafone Group employees  
employed in the UK
 2.8%
 0.5%
 30.0%

Vodafone Group Plc Annual Report 2015 
Relative spend on pay
The chart below shows both the dividends distributed in the year and the total cost of remuneration in the Group.

Relative importance of spend on pay

£m

40,566

50,000

40,000

30,000

20,000

10,000

0

2014

2,930

2015

Distributed by way of dividends

3,875

4,194

2014
Overall expenditure on 
remuneration for all employees

2015

For more details on dividends and expenditure on remuneration for all employees, please see pages 129 and 157 respectively.

2015 remuneration for the Chairman and Non-Executive Directors (audited)

Chairman

Gerard Kleisterlee

Senior Independent Director

Luc Vandevelde
Non-Executive Directors

Sir Crispin Davis (appointed 28 July 2014)
Dame Clara Furse (appointed 1 September 2014)
Valerie Gooding
Renee James2
Samuel Jonah2
Nick Land
Philip Yea

Former Non-Executive Directors

Alan Jebson2 (retired 31 July 2014)
Omid Kordestani2 (retired 31 December 2014)
Anne Lauvergeon (retired 31 July 2014)
Anthony Watson (retired 31 July 2014)

Total

2015 
£’000

625

160

78
67
115
145
151
140
115

56
116
38
38
1,844

Salary/fees

2014 
£’000

600

160

–
–
19
139
151
140
115

151
151
115
115
1,856

2015 
£’000

66

6

26
–
5
11
5
1
–

32
14
1
4
171

Benefits1
2014 
£’000

58

11

–
–
–
5
9
1
–

40
33
5
1
163

2015 
£’000

691

166

104
67
120
156
156
141
115

88
130
39
42
2,015

Total

2014 
£’000

658

171

–
–
19
144
160
141
115

191
184
120
116
2,019

Notes:
1  We have been advised that for Non-Executive Directors, certain travel and accommodation expenses in relation to attending Board meetings should be treated as a taxable benefit. The table 

above includes these travel expenses and the corresponding tax contribution. 

2  Salary/fees include an additional allowance of £6,000 per meeting for Directors based outside of Europe.

89

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Directors’ remuneration (continued)

Annual Report on remuneration (continued)

2016 remuneration
Details of how the remuneration policy will be implemented for the 2016 financial year are set out below.

2016 base salaries
The Remuneration Committee considered business performance, salary increases for other UK employees and external market information and 
decided to increase the salary of the Chief Financial Officer by 3.7% (Nick Read). This constitutes Nick Read’s first increase since appointment 
to the role of designate-CFO in January 2014, and reflects how he is performing well in the role and has now completed a full year in the position. 
The salaries of the Chief Executive (Vittorio Colao) and Chief Technology Officer (Stephen Pusey) will remain unchanged. The average salary 
increase for Executive Committee members will be 1.7%; this compares to the salary increase budget in the UK of 2.0%.

The annual salaries for 2016 (effective 1 July 2015) are as follows:

 a Chief Executive: Vittorio Colao £1,150,000;

 a Chief Financial Officer: Nick Read £700,000; and

 a Chief Technology Officer: Stephen Pusey £600,000.

2016 annual bonus (‘GSTIP’)
In line with our strategic focus, customer appreciation KPIs will replace competitive performance assessment as the strategic measure for the 2016 
GSTIP and, given the importance of this measure in the current phase of our strategy, will constitute 40% of the total bonus. 

The performance measures and weightings for 2016 are as follows:

 a Service revenue (20%);

 a EBITDA (20%);

 a adjusted free cash flow (20%); and

 a customer appreciation KPIs (40%). This includes an assessment of net promoter score (‘NPS’) and brand consideration measures.

In respect of the measures included under the customer appreciation KPIs, NPS is used as a measure of customer advocacy whilst brand 
consideration acts as a measure of the percentage of people who would consider using a certain brand as their telecoms provider. Both measures 
utilise data collected in our local markets which is validated for quality and consistency by independent third party agencies. The data is sourced 
from studies involving both our own customers and customers of our competitors for the NPS measure, and both Vodafone users and non-users for 
the brand consideration measure. In formulating a final assessment of performance under the customer appreciation KPIs, the Committee will also 
consider other relevant customer factors such as churn, customer growth and service levels.

Annual bonus targets are commercially sensitive and therefore will be disclosed in the 2016 remuneration report following the completion of the 
financial year.

Long-term incentive (‘GLTI’) awards for 2016
As described in our policy on pages 78 to 80 the performance conditions are a combination of adjusted free cash flow and TSR performance. 
The details for the 2016 award are provided in the table below (with linear interpolation between points). Following the annual review of the 
performance measure, the Committee decided that for the 2016 award the TSR outperformance range should revert back to 0% to 9%. This range 
was used in all years other than 2015, remains positioned at the upper end of market practice and is considered appropriately stretching against 
forecast performance. The Committee will keep the calibration of the range under review and continue to only make changes where there 
is sufficient evidence to suggest this is appropriate.

Adjusted free cash flow measure 
Below threshold
Threshold
Target
Maximum

£bn
<7.3
7.3
9.0
10.7

0%
(Up to median)
0%
50%
100%
125%

4.5% 
(65th percentile equivalent)
0%
75%
150%
187.5%

TSR outperformance

9%
(80th percentile equivalent)
0%
100%
200%
250%

The combined vesting percentages are applied to the target number of shares granted.

TSR peer group 
Bharti
BT Group
Deutsche Telekom
MTN

Orange
Telecom Italia
Telefónica

Long-term incentive (‘GLTI’) awards vesting
As discussed in detail in last year’s Annual Report, Project Spring involves significant organic investment over the next two years to enhance network 
and service leadership further. This investment will have a significant impact on adjusted Free Cash Flow (‘FCF’), which is the primary performance 
condition for the GLTI and we expect an initial drop in FCF that will then build again as the investment pays off over the longer term. The impact 
is predicted as follows:

Financial year of award
2014

Performance period end
March 2016

2015 onwards

March 2017 onwards

Impact
Targets for the 2014 awards were set prior to the announcement of Project Spring 
therefore we will remove the impact on FCF when calculating the vesting results 
following the end of the performance period.
The 2015 awards (and all future years) will have the full impact of Project Spring 
included in the targets and no further adjustments will be necessary.

90

Vodafone Group Plc Annual Report 20152016 remuneration for the Chairman and Non-Executive Directors
For the 2016 review, the fees for our Chairman and non-executives have been benchmarked against a comparator group of the FTSE 30 companies 
(excluding Financial Services). Following the review there will be no increases to the fees of our Chairman or Non-Executive Directors.

Position/role
Chairman1
Senior Independent Director
Non-Executive Director
Additional fee for Chairmanship of Audit, Remuneration and Risk Committees

Note:
1  The Chairman’s fee also includes the fee for the Chairmanship of the Nominations and Governance Committee.

Fee payable £’000  
From 1 April 2015
625
 135
115
25

For 2016, the allowance payable each time a non-Europe-based Non-Executive Director is required to travel to attend Board and Committee 
meetings to reflect the additional time commitment involved is £6,000.

Further remuneration information
Dilution
All awards are made under plans that incorporate dilution limits as set out in the guidelines for share incentive schemes published by the Investment 
Association. The current estimated dilution from subsisting executive awards is approximately 3.0% of the Company’s share capital at 31 March 2015 
(3.2% at 31 March 2014), whilst from all-employee share awards it is approximately 0.5% (0.6% at 31 March 2014). This gives a total dilution of 3.5% 
(3.8% at 31 March 2014).

Service contracts
The terms and conditions of appointment of our Directors are available for inspection at the Company’s registered office during normal business 
hours and at the annual general meeting (for 15 minutes prior to the meeting and during the meeting). The Executive Directors have notice periods 
in their service contracts of 12 months. The Non-Executive Directors’ letters of appointment do not contain provision for notice periods or for 
compensation if their appointments are terminated.

This report on remuneration has been approved by the Board of Directors and signed on its behalf by:

Luc Vandevelde
Chairman of the Remuneration Committee

19 May 2015

91

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Directors’ report

The Directors of the Company present their 
report together with the audited consolidated 
financial statements for the year ended 
31 March 2015.

This report has been prepared in accordance 
with requirements outlined within The Large 
and Medium-sized Companies and Groups 
(Accounts and Reports) Regulations 2008 
and forms part of the management report 
as required under Disclosure & Transparency 
Rule (‘DTR’) 4. Certain information that fulfils 
the requirements of the Directors’ report 
can be found elsewhere in this document 
and is referred to below. This information 
is incorporated into this Directors’ report 
by reference.

Responsibility statement
As required under the DTR a statement made 
by the Board regarding the preparation of the 
financial statements is set out on pages 94 and 
95 which also provides details regarding the 
disclosure of information to the Company’s 
auditor and management’s report on internal 
control over financial information.

Going concern
The going concern statement required 
by the Listing Rules and the Code is set out 
in the “Directors’ statement of responsibility” 
on page 94.

Corporate governance 
statement
The information required by DTR 7.2.6R can 
be found in the “shareholder information” 
section on pages 186 to 193.

Strategic Report
The Strategic Report is set out on pages 1 
to 48 and is incorporated into this Directors’ 
report by reference.

Directors and their interests
Directors of the Company who served 
during the financial year ended 31 March 
2015 and up to the date of signing the 
financial statements are as follows: Gerard 
Kleisterlee, Vittorio Colao, Stephen Pusey, 
Nick Read, Sir Crispin Davis, Mathias Döpfner, 
Dame Clara Furse, Valerie Gooding, Renee 
James, Alan Jebson, Samuel Jonah, Omid 
Kordestani, Nick Land, Anne Lauvergeon, 
Luc Vandevelde, Anthony Watson and Philip 
Yea. Details of Directors’ interests in the 
Company’s ordinary shares, options held over 
ordinary shares, interests in share options and 
long-term incentive plans are set out on pages 
84 to 90.

Directors’ conflicts of interest
Established within the Company is a procedure 
for managing and monitoring conflicts 
of interest for Directors. Full details of this 
procedure is set out on page 72.

92

Directors’ indemnities
In accordance with our articles of association 
and to the extent permitted by law, Directors 
are granted an indemnity from the Company 
in respect of liability incurred as a result of their 
office. In addition, we maintained a Directors’ 
and officers’ liability insurance policy 
throughout the year. Neither our indemnity 
nor the insurance provides cover in the 
event that a Director is proven to have acted 
dishonestly or fraudulently.

Disclosures required 
under Listing Rule 9.8.4
The information on the amount of interest 
capitalised and the treatment of tax relief 
can be found in notes 5 and 6 to the 
consolidated financial statements respectively. 
The remaining disclosures required by Listing 
Rule 9.8.4 are not applicable to Vodafone.

Capital structure and rights 
attaching to shares
All information relating to the Company’s 
capital structure, rights attaching to shares, 
dividends, the policy to repurchase the 
Company’s own shares and other shareholder 
information is contained on pages 186 to 193.

Dividends
Full details of the Company’s dividend policy 
and proposed final dividend payment for the 
year ended 31 March 2015, is set out in the 
Chief Executive’s strategic review on pages 
14 to 17 and note 9 to the consolidated 
financial statements.

Sustainability
Information about the Company’s approach 
to sustainability risks and opportunities 
is set out on pages 30 and 31. Also included 
on these pages are details of our greenhouse 
gas emissions.

Political donations
No political donations under the Companies 
Act 2006 have been made during the 
financial year. The Group policy is that 
no political donations be made or political 
expenditure incurred.

Financial risk management 
objectives and policies
Disclosures relating to financial risk 
management objectives and policies, including 
our policy for hedging are set out in note 23 
to the consolidated financial statements and 
disclosures relating to exposure to price risk, 
credit risk, liquidity risk and cash flow risk are 
outlined in note 23.

Important events since the 
end of the financial year
Details of those important events affecting 
the Group which have occurred since the end 
of the financial year are set out in the strategic 
report and note 34 to the consolidated 
financial statements.

Future developments 
within the Group
The strategic report contains details of likely 
future developments within the Group.

Research and development
Details of the Group’s activities relating 
to research and development are 
contained in note 3 to the consolidated 
financial statements.

Group policy compliance
Each Group policy is owned by a member 
of the Executive Committee so that there 
is clear accountability and authority for 
ensuring the associated business risk 
is adequately managed. Regional chief 
executives and the senior leadership team 
member responsible for each Group function 
have primary accountability for ensuring 
compliance with all Group policies by all our 
markets and entities. Our Group compliance 
team and policy champions support the policy 
owners and local markets in implementing 
policies and monitoring compliance.

Code of Conduct
All of the key Group policies have been 
consolidated into the Vodafone Code 
of Conduct. This is a policy document 
applicable to all employees and those who 
work for or on behalf of Vodafone. It sets out 
the standards of behaviour expected in relation 
to areas such as insider dealing, bribery and 
raising concerns through the whistle-blowing 
process (known internally as “Speak Up”).

Branches
The Group, through various subsidiaries, 
has branches in a number of different 
jurisdictions in which the business operates.

Employee disclosures
Our disclosures relating to the employment 
of disabled persons, the number of women 
in senior management roles, employee 
engagement and policies are included in “Our 
people” on pages 28 and 29.

By Order of the Board

Rosemary Martin
Company Secretary

19 May 2015

Vodafone Group Plc Annual Report 2015Financials

Page
175 

175 
180 

181 

181 
182 
182 
183 
183 
183 
184 
184 

 Other unaudited 
financial information:
 Prior year operating results
 Company balance sheet 
of Vodafone Group Plc
 Notes to the Company 
financial statements:
1.  Basis of preparation
2.  Fixed assets
3.  Debtors
4.  Other investments
5.  Creditors
6.  Share capital
7.  Share-based payments
8.  Reserves and reconciliation 
of movements in equity 
shareholders’ funds

9.  Equity dividends

185 
185  10.  Contingent liabilities

Contents

Reporting our financial performance
We continue to review the format of our consolidated financial statements with the aim of making them 
clear and easier to follow. This year, we have simplified the consolidated financial statements by moving the 
commentary on the primary financial statements to the strategic report at the front of the Annual Report 
to help with the flow of information and keep all commentary on the Group’s operational performance 
together. We hope this format makes it easier for you to navigate to the information that is important to you. 

Page
94 

96 

97 

105 
105 
105 

106 

107 

108 

 Directors’ statement 
of responsibility
 Report of independent registered 
public accounting firm
 Audit report on the consolidated 
and parent company 
financial statements
 Consolidated financial statements: 
 Consolidated income statement 
 Consolidated statement 
of comprehensive income
 Consolidated statement 
of financial position
 Consolidated statement of changes 
in equity 
 Consolidated statement of cash flows

Page
109 

109 

114 
117 
118 
123 

124 
128 
129 
129 

 Notes to the consolidated 
financial statements: 
1.  Basis of preparation
  Income statement
2.  Segmental analysis
3.  Operating profit/(loss)
4.  Impairment losses 
5.  Investment income and 

financing costs

6.  Taxation
7.  Discontinued operations
8.  Earnings per share
9.  Equity dividends

  Financial position 

130  10.  Intangible assets
132  11.  Property, plant and equipment
134  12.  Investments in associates and 
joint arrangements
137  13.  Other investments
138  14.  Inventory
139  15.  Trade and other receivables
140  16.  Trade and other payables
141  17.  Provisions
142  18.  Called up share capital
  Cash flows

143  19.  Reconciliation of net cash flow from 

operating activities 
143  20.  Cash and cash equivalents
144  21.  Borrowings 
148  22.  Liquidity and capital resources
151  23.  Capital and financial risk 
management
  Employee remuneration

156  24.  Directors and key management 

compensation

157  25.  Employees 
158  26.  Post employment benefits 
162  27.  Share-based payments 
  Additional disclosures
164  28.  Acquisitions and disposals
167  29.  Commitments
168  30. Contingent liabilities
171  31.  Related party transactions
171  32.   Principal subsidiaries
174  33.  Subsidiaries exempt from audit
174  34.  Subsequent events

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OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
 
 
Directors’ statement of responsibility

The Directors are responsible for preparing the financial statements in accordance with applicable  
law and regulations and keeping proper accounting records. Detailed below are statements made by  
the Directors in relation to their responsibilities, disclosure of information to the Company’s auditors,  
going concern and management’s report on internal control over financial reporting.

The Directors are responsible for preparing the Annual Report 
in accordance with applicable law and regulations. Having taken advice 
from the Audit and Risk Committee, the Board considers the report and 
accounts, taken as a whole, as fair, balanced and understandable and 
that it provides the information necessary for shareholders to assess the 
Company’s performance, business model and strategy. 

Neither the Company nor the Directors accept any liability to any 
person in relation to the Annual Report except to the extent that 
such liability could arise under English law. Accordingly, any liability 
to a person who has demonstrated reliance on any untrue or misleading 
statement or omission shall be determined in accordance with section 
90A and schedule 10A of the Financial Services and Markets Act 2000.

Disclosure of information to the auditor
Having made the requisite enquiries, so far as the Directors are aware, 
there is no relevant audit information (as defined by section 418(3) of the 
Companies Act 2006) of which the Company’s auditor is unaware and 
the Directors have taken all the steps they ought to have taken to make 
themselves aware of any relevant audit information and to establish that 
the Company’s auditor is aware of that information.

Going concern
The Group’s business activities, performance, position and principal risks 
and uncertainties and how these are managed or mitigated are set out 
in the strategic report on pages 1 to 48. 

In addition, the financial position of the Group is included within liquidity 
and capital resources on pages 148 to 150, “Borrowings”, “Liquidity and 
capital resources” and “Capital and financial risk management” in notes 
21, 22 and 23 respectively to the consolidated financial statements, 
which include disclosure in relation to the Group’s objectives, policies 
and processes for managing its capital; its financial risk management 
objectives; details of its financial instruments and hedging activities; 
and its exposures to credit risk and liquidity risk.

The Group believes it adequately manages or mitigates its solvency and 
liquidity risks through two primary processes, described below.

Business planning process and performance management
The Group’s forecasting and planning cycle consists of three in-year 
forecasts, a budget and a long-range plan. These generate income 
statement, cash flow and net debt projections for assessment by Group 
management and the Board.

Each forecast is compared with prior forecasts and actual results 
so as to identify variances and understand the drivers of the changes 
and their future impact so as to allow management to take action where 
appropriate. Additional analysis is undertaken to review and sense check 
the key assumptions underpinning the forecasts.

Financial statements and accounting records
Company law of England and Wales requires the Directors to prepare 
financial statements for each financial year which give a true and fair 
view of the state of affairs of the Company and of the Group at the end 
of the financial year and of the profit or loss of the Group for that period. 
In preparing those financial statements the Directors are required to:

 a select suitable accounting policies and apply them consistently;

 a make judgements and estimates that are reasonable and prudent;

 a present information, including accounting policies, 

in a manner that provides relevant, reliable, comparable and 
understandable information;

 a state whether the consolidated financial statements have been 
prepared in accordance with International Financial Reporting 
Standards (‘IFRS’) as adopted for use in the EU and Article 4 of the 
EU IAS Regulations. The Directors also ensure that the consolidated 
financial statements have been prepared in accordance with IFRS 
as issued by the International Accounting Standards Board (‘IASB’);

 a state for the Company financial statements whether applicable 

UK accounting standards have been followed; and

 a prepare the financial statements on a going concern basis unless 

it is inappropriate to presume that the Company and the Group will 
continue in business.

The Directors are responsible for keeping proper accounting records 
which disclose with reasonable accuracy at any time the financial 
position of the Company and of the Group and to enable them to ensure 
that the financial statements comply with the Companies Act 2006 
and for the consolidated financial statements, Article 4 of the EU IAS 
Regulation. They are also responsible for the system of internal control, 
for safeguarding the assets of the Company and the Group and, hence, 
for taking reasonable steps for the prevention and detection of fraud 
and other irregularities.

The Directors are responsible for the maintenance and integrity of the 
company’s website. Legislation in the United Kingdom governing the 
preparation and dissemination of financial statements may differ from 
legislation in other jurisdictions.

Directors’ responsibility statement
Each of the Directors, whose names and functions are listed on pages 
52 and 53 confirm that, to the best of their knowledge:

 a the consolidated financial statements, prepared in accordance with 
IFRS as issued by the IASB and IFRS as adopted by the EU, give a true 
and fair view of the assets, liabilities, financial position and profit 
of the Group; 

 a the parent company financial statements, prepared in accordance 
with United Kingdom generally accepted accounting practice, give 
a true and fair view of the assets, liabilities, financial position and profit 
of the Company; and

 a the strategic report includes a fair review of the development and 

performance of the business and the position of the Group together 
with a description of the principal risks and uncertainties that it faces.

94

Vodafone Group Plc Annual Report 2015Cash flow and liquidity reviews
The business planning process provides outputs for detailed cash flow 
and liquidity reviews, to ensure that the Group maintains adequate 
liquidity throughout the forecast periods. The prime output is a two year 
liquidity forecast which is prepared and updated on a daily basis which 
highlights the extent of the Group’s liquidity based on controlled cash 
flows and the headroom under the Group’s undrawn revolving credit 
facility (‘RCF’).

Any internal control framework, no matter how well designed, 
has inherent limitations including the possibility of human error and 
the circumvention or overriding of the controls and procedures, 
and may not prevent or detect misstatements. Also, projections 
of any evaluation of effectiveness to future periods are subject to the 
risk that controls may become inadequate because of changes 
in conditions or because the degree of compliance with the policies 
or procedures may deteriorate.

The key inputs into this forecast are:

 a free cash flow forecasts, with the first three months inputs being  
sourced directly from the operating companies (analysed on a  
daily basis), with information beyond this taken from the latest 
forecast/budget cycle;

 a bond and other debt maturities; and

 a expectations for shareholder returns, spectrum auctions and 

M&A activity.

The liquidity forecast shows two scenarios assuming either maturing 
commercial paper is refinanced or no new commercial paper issuance. 
The liquidity forecast is reviewed by the Group Chief Financial Officer 
and included in each of his reports to the Board.

In addition, the Group continues to manage its foreign exchange and 
interest rate risks within the framework of policies and guidelines 
authorised and reviewed by the Board, with oversight provided by the 
Treasury Risk Committee.

Conclusion
The Group has considerable financial resources, and the Directors 
believe that the Group is well placed to manage its business risks 
successfully. After making enquiries, the Directors have a reasonable 
expectation that the Company and the Group have adequate resources 
to continue in operational existence for the foreseeable future. 
Accordingly, the Directors continue to adopt the going concern basis 
in preparing the Annual Report and accounts.

Management’s report on internal control  
over financial reporting
As required by section 404 of the Sarbanes-Oxley Act, management 
is responsible for establishing and maintaining adequate internal control 
over financial reporting for the Group. The Group’s internal control over 
financial reporting includes policies and procedures that:

 a pertain to the maintenance of records that, in reasonable detail, 

accurately and fairly reflect transactions and dispositions of assets;

 a are designed to provide reasonable assurance that transactions 
are recorded as necessary to permit the preparation of financial 
statements in accordance with IFRS, as adopted by the EU and IFRS 
as issued by the IASB, and that receipts and expenditures are being 
made only in accordance with authorisation of management and the 
Directors of the Company; and 

 a provide reasonable assurance regarding prevention or timely  
detection of unauthorised acquisition, use or disposition 
of the Group’s assets that could have a material effect on the 
financial statements. 

Management has assessed the effectiveness of the internal control 
over financial reporting at 31 March 2015 based on the updated 
Internal Control – Integrated Framework, issued by the Committee 
of Sponsoring Organizations of the Treadway Commission (‘COSO’) 
in 2013. Based on management’s assessment, management has 
concluded that internal control over financial reporting was effective 
at 31 March 2015. 

The updated Internal Control – Integrated Framework superseded 
the original framework from 15 December 2014. Accordingly, the new 
framework has been implemented during the year ended 31 March 
2015. The Group’s existing controls have been mapped to the five 
components and 17 principles in the updated Internal Control – 
Integrated Framework. All gaps were evaluated and, where required, 
additional controls identified, or existing controls enhanced.

The assessment excluded the internal controls over financial reporting 
relating to Grupo Corporativo Ono, S.A. (‘Ono’) because it became 
a subsidiary during the year, as described in note 28 “Acquisitions and 
disposals”. Ono will be included in the Group’s assessment at 31 March 
2016. Key amounts consolidated for Ono at 31 March 2015 are total 
assets of £5,473 million, net assets of £2,410 million, £691 million 
of revenue and a loss of £313 million to the profit attributable to the 
owners of the parent.

During the period covered by this document, there were no changes 
in the Group’s internal control over financial reporting that have 
materially affected or are reasonably likely to materially affect the 
effectiveness of the internal controls over financial reporting.

The Group’s internal control over financial reporting at 31 March 2015 
has been audited by PricewaterhouseCoopers LLP, an independent 
registered public accounting firm who also audit the Group’s  
consolidated financial statements. Their audit report on internal  
control over financial reporting is on page 96.

By Order of the Board

Rosemary Martin
Company Secretary

19 May 2015

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OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Report of independent registered public accounting firm

To the Board of directors and 
shareholders of Vodafone Group Plc 
In our opinion, the accompanying consolidated statement of financial 
position and the related consolidated income statement, consolidated 
statement of comprehensive income, consolidated statement 
of changes in equity and consolidated statement of cash flows present 
fairly, in all material respects, the financial position of Vodafone Group 
Plc and its subsidiaries at 31 March 2015, and the results of their 
operations and their cash flows for the period ended 31 March 2015 
in conformity with International Financial Reporting Standards as issued 
by the International Accounting Standards Board. Also in our opinion, 
the Company maintained, in all material respects, effective internal 
control over financial reporting as of 31 March 2015, based on criteria 
established in Internal Control – Integrated Framework 2013 issued 
by the Committee of Sponsoring Organizations of the Treadway 
Commission (‘COSO’).

The Company’s management is responsible for these financial 
statements, for maintaining effective internal control over financial 
reporting and for its assessment of the effectiveness of internal control 
over financial reporting, included in management’s report on internal 
control over financial reporting. Our responsibility is to express opinions 
on these financial statements and on the Company’s internal control 
over financial reporting based on our integrated audit.

We conducted our audit in accordance with the standards of the Public 
Company Accounting Oversight Board (United States). Those standards 
require that we plan and perform the audits to obtain reasonable 
assurance about whether the financial statements are free of material 
misstatement and whether effective internal control over financial 
reporting was maintained in all material respects. Our audit of the 
financial statements included examining, on a test basis, evidence 
supporting the amounts and disclosures in the financial statements, 
assessing the accounting principles used and significant estimates 
made by management, and evaluating the overall financial statement 
presentation. Our audit of internal control over financial reporting 
included obtaining an understanding of internal control over 
financial reporting, assessing the risk that a material weakness exists, 
and testing and evaluating the design and operating effectiveness 
of internal control based on the assessed risk. Our audits also included 
performing such other procedures as we considered necessary in the 
circumstances. We believe that our audits provide a reasonable basis 
for our opinion.

A company’s internal control over financial reporting is a process 
designed to provide reasonable assurance regarding the reliability 
of financial reporting and the preparation of financial statements 
for external purposes in accordance with generally accepted 
accounting principles. A company’s internal control over financial 
reporting includes those policies and procedures that (i) pertain 
to the maintenance of records that, in reasonable detail, accurately 
and fairly reflect the transactions and dispositions of the assets of the 
company; (ii) provide reasonable assurance that transactions are 
recorded as necessary to permit preparation of financial statements 
in accordance with generally accepted accounting principles, and that 
receipts and expenditures of the company are being made only 
in accordance with authorizations of management and Directors of the 
company; and (iii) provide reasonable assurance regarding prevention 
or timely detection of unauthorized acquisition, use, or disposition 
of the company’s assets that could have a material effect on the 
financial statements.

Because of its inherent limitations, internal control over financial 
reporting may not prevent or detect misstatements. Also, projections 
of any evaluation of effectiveness to future periods are subject to the 
risk that controls may become inadequate because of changes 
in conditions, or that the degree of compliance with the policies 
or procedures may deteriorate.

As described in “Management’s report on internal control over financial 
reporting”, management has excluded Grupo Corporativo Ono, S.A. 
(‘Ono’) from its assessment of internal control over financial reporting 
as of 31 March 2015 as the combination with Ono occurred during 
2015. We have also excluded Ono from our audit of internal control 
over financial reporting. As of 31 March 2015, the Company owned 
100% of Ono’s outstanding shares; Ono’s total segment assets and 
total revenues represent 4.5% and 1.6%, respectively, of the related 
consolidated total assets and consolidated revenues as of and for the 
year ended 31 March 2015.

We also have audited the adjustments to the 2014 and 2013 financial 
statements to retrospectively reflect the change in presentation of the 
segment information, as described in note 2. Our audit procedures 
that were applied to the restated disclosures for comparative 2014 and 
2013 reportable segments included: (i) agreeing the adjusted amounts 
of each segment to the underlying records obtained from management, 
and (ii) determining the mathematical accuracy of the reconciliations 
of segment amounts to the consolidated financial statements. In our 
opinion, such adjustments are appropriate and have been properly 
applied. We were not engaged to audit, review, or apply any procedures 
to the 2014 and 2013 financial statements of the Company other than 
with respect to the adjustments and, accordingly, we do not express 
an opinion or any other form of assurance on the 2014 and 2013 
financial statements taken as a whole.

PricewaterhouseCoopers LLP
London, United Kingdom

19 May 2015

96

Note:
The report set out above is included for the purposes of Vodafone Group Plc’s Annual Report 
on Form 20-F for 2015 only and does not form part of Vodafone Group Plc’s Annual Report 
for 2015. 

Vodafone Group Plc Annual Report 2015Audit report on the consolidated and parent company financial statements

Independent auditors’ report to the members of Vodafone Group Plc

Report on the financial statements
Our opinion
In our opinion:

 a Vodafone Group Plc’s Group financial statements and Company financial statements (the “financial statements”) give a true and fair view of the 

state of the Group’s and of the Company’s affairs as at 31 March 2015 and of the Group’s profit and cash flows for the year then ended;

 a the Group financial statements have been properly prepared in accordance with International Financial Reporting Standards (‘IFRSs’) as adopted 

by the European Union;

 a the Company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and

 a the financial statements have been prepared in accordance with the requirements of the Companies Act 2006 and, as regards the Group financial 

statements, Article 4 of the IAS Regulation.

Separate opinion in relation to IFRSs as issued by the IASB
As explained in note 1 to the financial statements, the Group, in addition to applying IFRSs as adopted by the European Union, has also applied IFRSs 
as issued by the International Accounting Standards Board (‘IASB’).

In our opinion, the Group financial statements comply with IFRSs as issued by the IASB.

What we have audited
Vodafone Group Plc’s financial statements comprise:

 a the consolidated statement of financial position as at 31 March 2015;

 a the Company balance sheet of Vodafone Group Plc as at 31 March 2015;

 a the consolidated income statement and the consolidated statement of comprehensive income for the year then ended;

 a the consolidated statement of cash flows for the year then ended;

 a the consolidated statement of changes in equity for the year then ended;

 a the reserves and reconciliation of movements in equity shareholders’ funds for the year then ended; and

 a the notes to the financial statements, which include a summary of significant accounting policies and other explanatory information.

Certain required disclosures have been presented elsewhere in the 2015 Annual Report (‘Annual Report’), rather than in the notes to the financial 
statements. These are cross referenced from the financial statements and are identified as audited.

The financial reporting framework that has been applied in the preparation of the Group financial statements is applicable law and IFRS as adopted 
by the European Union.

The financial reporting framework that has been applied in the preparation of the Company financial statements is applicable law and United 
Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice).

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OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Audit report on the consolidated and parent company financial statements (continued)

Our audit approach
Overview

Materiality

Audit scope

Areas of 
focus

Overall Group materiality: £220 million which represents 5% of a three year average 
of adjusted operating profit (‘AOP’). We used a three year average given the impact of 
Project Spring investment (refer to pages 6 to 7 in the Annual Report) in the current year 
to ensure that the measure is more durable over a period of time. 

We identified eight local operations which, in our view, required an audit of their complete 
financial information, either due to their size or their risk characteristics including UK, 
Spain, Italy, India, Germany and Vodacom Group Limited. The scope of work in Spain 
and Germany included an audit of the complete financial information of Ono and Kabel 
Deutschland, which were acquired in the current and prior year respectively.

Further specific audit procedures over central functions and areas of significant 
judgement, including taxation, goodwill, treasury and material provisions and contingent 
liabilities, were performed at the Group’s Head Office. 

 a Taxation matters including a provisioning claim for withholding tax in India and the 
recognition and recoverability of deferred tax assets in Luxembourg and Germany.

 a Carrying value of goodwill.

 a Provisions and contingent liabilities.

 a Revenue recognition – accuracy of revenue recorded given the complexity of systems.

 a Significant one-off transactions.

 a Capitalisation and asset lives.

 a IT systems and controls.

The scope of our audit and our areas of focus
We conducted our audit in accordance with International Standards on Auditing (UK and Ireland) (‘ISAs (UK and Ireland)’).

We designed our audit by determining materiality and assessing the risks of material misstatement in the financial statements. In particular, 
we looked at where the Directors made subjective judgements, for example in respect of significant accounting estimates that involved making 
assumptions and considering future events that are inherently uncertain. As in all of our audits, we also addressed the risk of management override 
of internal controls, including evaluating whether there was evidence of bias by the Directors that represented a risk of material misstatement due 
to fraud.

The risks of material misstatement that had the greatest effect on our audit, including the allocation of our resources and effort, are identified 
as “areas of focus” in the table below. We have also set out how we tailored our audit to address these specific areas in order to provide an opinion 
on the financial statements as a whole, and any comments we make on the results of our procedures should be read in this context. This is not 
a complete list of all risks identified by our audit.

98

Vodafone Group Plc Annual Report 2015Area of focus
Taxation matters  
The Group operates across a large number of 
jurisdictions and is subject to periodic challenges by 
local tax authorities on a range of tax matters during the 
normal course of business including transfer pricing, 
indirect taxes and transaction-related tax matters. As at 
31 March 2015, the Group has current taxes payable of 
£599 million. 

We have focused on two matters relating to the legal 
claim in respect of withholding tax on the acquisition 
of Hutchison Essar Limited and the recognition and 
recoverability of deferred tax assets in Luxembourg 
and Germany. 

Provisioning claim for withholding tax – there continues 
to be uncertainty regarding the resolution of the 
legal claim from the Indian authorities in respect 
of withholding tax on the acquisition of Hutchison 
Essar Limited.

Recognition and recoverability of deferred tax assets in 
Luxembourg and Germany – significant judgement is 
required in relation to the recognition and recoverability 
of deferred tax assets, particularly in respect of losses in 
Luxembourg and Germany.

Refer to the Audit and Risk Committee Report, note 1 
– Basis of preparation (Critical accounting judgements 
and key sources of estimation uncertainty), note 6 – 
Taxation and note 30 – Contingent liabilities. 

Carrying value of goodwill 
Vodafone Group Plc has goodwill of £22,537 million 
contained within 22 cash-generating units (‘CGUs’). 

Impairment charges to goodwill have been recognised 
in prior periods. With challenging trading conditions 
continuing in certain territories, particularly in Europe, 
the Group’s performance and prospects could be 
impacted increasing the risk that goodwill is impaired.

For the CGUs which contain goodwill, the determination 
of recoverable amount, being the higher of fair value 
less costs to sell and value-in-use, requires judgement 
on the part of management in both identifying and 
then valuing the relevant CGUs. Recoverable amounts 
are based on management’s view of variables such 
as future average revenue per user (‘ARPU’), average 
customer numbers and customer churn, timing and 
approval of future capital, spectrum and operating 
expenditure and the most appropriate discount rate.

Refer to the Audit and Risk Committee Report, note 1 
– Basis of preparation (Critical accounting judgements 
and key sources of estimation uncertainty), note 4 – 
Impairment losses and note 10 – Intangible assets. 

How our audit addressed the area of focus

We satisfied ourselves with the design and implementation of controls in respect of 
provisioning for withholding tax and the recognition and recoverability of deferred 
tax assets.

We used our specialist tax knowledge to gain an understanding of the current status of 
the Indian tax investigation and monitored changes in the disputes by reading external 
advice received by the Group, where relevant, to establish that the tax provisions had been 
appropriately adjusted to reflect the latest external developments. 

In respect of the deferred tax assets, we assessed the recoverability of losses from a tax 
perspective through performing the following:

 a understanding how losses arose and where they are located, including to which 

subgroups they are attributed; 

 a considering whether the losses can be reversed; 

 a assessing any restrictions on future use; and

 a determining whether any of the losses will expire.

In addition we assessed the application of International Accounting Standard 12 – Income 
Taxes including:

 a understanding the triggers for recognition of deferred tax assets; 

 a considering effects of tax planning strategies; and

 a assessing recoverability of assets against forecast income streams, including reliability 

of future income projections.

We determined that the recognition of deferred tax assets during the period was 
appropriate, and that the recoverability of the deferred tax assets in Luxembourg and 
Germany is supported by forecast future taxable profits. 

We validated the appropriateness of the related disclosures in note 6 and note 30 to the 
financial statements, including the enhanced disclosures made in respect of the utilisation 
period of deferred tax assets.

We evaluated the appropriateness of management’s identification of the Group’s CGUs 
and tested the operating effectiveness of controls over the impairment assessment 
process, including indicators of impairment, noting no significant exceptions.

Our procedures included challenging management on the suitability of the impairment 
model and reasonableness of the assumptions, with particular attention paid to the 
European businesses, through performing the following:

 a benchmarking Vodafone’s key market-related assumptions in management’s valuation 

models with industry comparators and with assumptions made in the prior years 
including revenue and margin trends, capital expenditure on network assets and 
spectrum, market share and customer churn, foreign exchange rates and discount 
rates, against external data where available, using our valuation expertise; 

 a testing the mathematical accuracy of the cash flow models and agreeing relevant data 

to Board-approved Long-Range Plans; and 

 a assessing the reliability of management’s forecast through a review of actual 

performance against previous forecasts.

We validated the appropriateness of the related disclosures in note 4 and note 10 to the 
financial statements, including the sensitivities provided with respect to Germany, Spain 
and Italy.

Based on our procedures, we noted no exceptions and consider management’s key 
assumptions to be within a reasonable range. 

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OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
Audit report on the consolidated and parent company financial statements (continued)

Area of focus
Provisions and contingent liabilities 
There are a number of threatened and actual legal, 
regulatory and tax cases against the Group. There is a 
high level of judgement required in estimating the level 
of provisioning required.

Refer to the Audit and Risk Committee Report, note 
1 – Basis of preparation (Critical accounting judgements 
and key sources of estimation uncertainty), note 17 – 
Provisions and note 30 – Contingent liabilities.

Revenue recognition – accuracy of revenue recorded 
given the complexity of systems  
There is an inherent risk around the accuracy of 
revenue recorded given the complexity of systems 
and the impact of changing pricing models to revenue 
recognition (tariff structures, incentive arrangements, 
discounts etc.).

The application of revenue recognition accounting 
standards is complex and involves a number of key 
judgements and estimates.

Refer to the Audit and Risk Committee Report and 
note 1 – Basis of preparation (Critical accounting 
judgements and key sources of estimation uncertainty).

How our audit addressed the area of focus

In responding to this area of focus, our procedures included the following:

 a testing key controls surrounding litigation, regulatory and tax procedures;

 a where available, reading external legal opinions obtained by management;

 a meeting with regional and local management and reading of subsequent 

Group correspondence;

 a discussing open matters with the Group litigation, regulatory, general counsel and 

tax teams;

 a assessing and challenging management’s conclusions through understanding 

precedents set in similar cases; and

 a circularising where appropriate of relevant third party legal representatives and direct 

discussion with them regarding certain material cases.

Based on the evidence obtained, while noting the inherent uncertainty with such legal, 
regulatory and tax matters, we determined the level of provisioning at 31 March 2015 to 
be appropriate and at a level consistent with previous periods.

We validated the completeness and appropriateness of the related disclosures through 
assessing that the disclosure of the uncertainties in note 17 and note 30 to the financial 
statements was sufficient.

In responding to this area of focus we instructed the eight local operations in Group audit 
scope to undertake consistent audit procedures. Our audit approach included controls 
testing and substantive procedures covering, in particular:

 a testing the IT environment in which billing, rating and other relevant support systems 
reside, including the change control procedures in place around systems that bill 
material revenue streams; 

 a testing the end-to-end reconciliation from business support systems to billing and 

rating systems to the general ledger. This testing included validating material journals 
processed between the billing system and general ledger;

 a performing tests on the accuracy of customer bill generation on a sample basis and 

testing of a sample of the credits and discounts applied to enterprise customer bills; and

 a testing cash receipts for a sample of customers back to the customer invoice.

We also considered the application of the Group’s accounting policies to amounts billed 
and the accounting implications of new business models to check that Group accounting 
policies were appropriate for these models and were followed. 

Based on our work, we noted no significant issues on the accuracy of revenue recorded in 
the year.

Significant one-off transactions 
Accounting for acquisitions and other forms of 
collaboration, such as network shares, requires the 
exercise of judgements over the accounting and 
disclosure for the transactions.

The accounting for the acquisition of Ono required a 
significant amount of management estimation and 
audit effort. Key judgements relate to the purchase 
price allocation to the assets and liabilities acquired and 
fair value and accounting policy adjustments.

Refer to the Audit and Risk Committee Report, note 1 
– Basis of preparation (Critical accounting judgements 
and key sources of estimation uncertainty) and note 28 
– Acquisitions and disposals.

In responding to this area of focus, our procedures included the following:

 a evaluating management’s accounting papers on how IFRSs have been applied to the 

acquisition accounting for Ono;

 a evaluating the work performed by management’s valuation experts including the 

recognition of £777 million of identified intangible assets; and

 a challenging management on the identification and valuation of tangible and 

intangible assets.

Based on our procedures, we noted no significant issues and are satisfied with the 
associated acquisition accounting.

We validated the appropriateness of the related disclosures in note 28 to the financial 
statements.

100

Vodafone Group Plc Annual Report 2015 
 
 
 
Area of focus
Capitalisation and asset lives  
There are a number of areas where management 
judgement impacts the carrying value of property, plant 
and equipment, software intangible assets and their 
respective depreciation profiles. These include:

How our audit addressed the area of focus

We tested controls in place over the fixed asset cycle, evaluated the appropriateness of 
capitalisation policies, performed tests of details on costs capitalised and assessed the 
timeliness of the transfer of assets in the course of construction. There were no exceptions 
noted from our testing.

 a the decision to capitalise or expense costs;

 a the annual asset life review including the impact 

of changes in the Group’s strategy; and

 a the timeliness of the transfer from assets in the 

course of construction.

Our detailed testing on the application of the asset life review identified no issues. In 
performing these procedures, we challenged the judgements made by management 
including:

 a the nature of underlying costs capitalised as part of the cost of the network roll-out; 

 a the appropriateness of asset lives applied in the calculation of depreciation; and

Refer to the Audit and Risk Committee Report, note 1 
– Basis of preparation (Critical accounting judgements 
and key sources of estimation uncertainty), note 10 
– Intangible assets and note 11 – Property, plant and 
equipment.

IT systems and controls 
As our audit sought to place a high level of reliance on 
the Group’s IT systems and key internal controls upon 
which management rely, during our first year as the 
Group’s auditors a high proportion of the overall audit 
effort was in this area. A large proportion of this work 
was conducted at the Group’s Shared Service Centres 
where finance transactions are processed.

Our work focused on key changes to systems during 
the year including the ongoing consolidation of the 
key financial ledgers onto a common ERP system and 
replacements to underlying billing systems in several 
local markets.

In the prior year, weaknesses in certain privileged user 
access controls at the IT infrastructure level and balance 
sheet controls had been identified; our work included 
an evaluation of enhancements made by management 
in these areas.

Our work also focused on other control enhancements 
undertaken by management during the current year:

 a General ledger accounts – enhancements 
were made to controls over general ledger 
accounts including central reconciliation tracking, 
quality control measures and refined policies 
and procedures.

 a in assessing the need for accelerated depreciation given the network modernisation 

programme in place across Europe under Project Spring.

No significant issues were noted from our testing.

We conducted detailed end-to-end walkthroughs of the finance processes, identifying 
applicable finance systems and assessing the design effectiveness of the key internal 
controls. As part of this, we evaluated the consistency of the key internal controls across 
in-scope local operations. We then conducted testing of the operating effectiveness of 
these controls to obtain evidence that they operated throughout the full year.

Where systems changed during the year, we tested IT general controls in both the legacy 
and new applications and the completeness and accuracy of any data migration. 

In response to both the prior year issues, and control enhancements made during the 
year, we performed the following:

 a General ledger accounts

 a evaluated the enhancements to policies and procedures;

 a tested the operating effectiveness of balance sheet review controls;

 a performed substantive testing of key balance sheet reconciliations; and

 a utilised our data technology to extract and analyse the population of journals across 
the Group, and tested manual journals as part of our work on possible management 
override of controls.

 a Controls over user access

 a evaluated user access controls;

 a tested segregation of duties including assessment of alternative controls and 

substantive procedures; and

 a tested user access rights in relation to the Group’s common finance ledger 

 a Controls over user access – a detailed review 

application ERP solution and at the infrastructure level.

of access rights to the Group’s common ERP system 
was conducted by management during the year, with 
enhancements being made to both ongoing controls 
and certain compliance focused tools being utilised.

Refer to the Audit and Risk Committee Report.

While we identified a number of areas for improvement in controls which we discussed 
with the Audit and Risk Committee, we did not regard any of these as significant in the 
context of the Group financial statements. No control matters identified represented a 
material weakness in internal control.

As a result of our work on controls we updated our planned audit approach as follows:

 a we extended our controls testing to provide assurance over alternative controls and the 
completeness and accuracy of management information used in other key controls; and

 a where the enhanced controls did not operate effectively for the whole year, 

we updated our planned year end audit approach to include a greater level of detailed 
testing of transactions, particularly in relation to balance sheet reconciliations.

101

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
Audit report on the consolidated and parent company financial statements (continued)

How we tailored the audit scope
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial statements as a whole, 
taking into account the geographic structure of the Group, the accounting processes and controls including those performed at the Group’s shared 
service centres, and the industry in which the Group operates. Our planning procedures included a review of the predecessor auditor’s working 
papers at the Group level and at locations in scope for full Group reporting to obtain an understanding of the audit work performed on comparative 
balances. We also determined the type of work that needed to be performed on the individual financial statement line items, depending on risk 
assessment and materiality. 

The Group operates in 26 countries across two divisions; “Europe” and “AMAP”. In establishing the overall approach to the Group audit, 
we determined the type of work that needed to be performed at the local operations by us, as the Group engagement team, or component auditors 
within PwC UK and from other PwC network firms operating under our instruction. Where the work was performed by component auditors, 
we determined the level of involvement we needed to have in the audit work at those local operations to be able to conclude whether sufficient 
appropriate audit evidence had been obtained as a basis for our opinion on the Group financial statements as a whole.

The Group’s local operations vary in size with the eight operations in Group scope (UK, Spain, Italy, India, Germany, Vodacom Group Limited, Ono and 
Kabel Deutschland) representing 75% and 78% of the Group’s revenue and AOP respectively. We identified these eight local operations as those 
that, in our view, required an audit of their complete financial information, due to their size or risk characteristics. The materiality applied by the 
component auditors in the context of the Group audit ranged from £12 million to £100 million. These local operations are also subject to audits for 
local statutory purposes where their local statutory materiality ranges from £2 million to £83 million.

Specific audit procedures over certain balances and transactions were performed to give appropriate coverage of all material balances at both 
geographical division and Group levels. The Group engagement team visited all eight operations in scope for Group reporting during the audit cycle 
and the lead audit partner attended all eight audit clearance meetings (seven in person, one via conference call).

Further specific audit procedures over central functions and areas of significant judgement, including taxation, goodwill, treasury and material 
provisions and contingent liabilities, were performed at the Group’s Head Office.

In addition, audits for local statutory purposes are performed at a further 15 locations. Where possible, the timing of local statutory audits was 
accelerated to align to the Group audit timetable, with significant findings reported to the Group engagement team.

Materiality
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, together with 
qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit procedures and to evaluate 
the effect of misstatements, both individually and on the financial statements as a whole.

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Overall Group materiality
How we determined it
Rationale for benchmark applied

£220 million (Previous auditor in 2014: £250 million).
5% of AOP before tax averaged over three years.
We consider this adjusted measure to be a key driver of business value and a focus for shareholders, and 
used a three year average given the impact of Project Spring investment (refer to pages 6 to 7 in the 
Annual Report) in the current year to ensure that the measure is more durable over a period of time.

We agreed with the Audit and Risk Committee that we would report to them misstatements identified during our audit above £10 million as well 
as misstatements below that amount that, in our view, warranted reporting for qualitative reasons.

Going concern
Under the Listing Rules we are required to review the Directors’ statement, set out on page 94 in relation to going concern. We have nothing 
to report having performed our review.

As noted in the Directors’ statement, the Directors have concluded that it is appropriate to prepare the financial statements using the going concern 
basis of accounting. The going concern basis presumes that the Group and Company have adequate resources to remain in operation, and that the 
Directors intend them to do so, for at least one year from the date the financial statements were signed. As part of our audit we have concluded that 
the Directors’ use of the going concern basis is appropriate.

However, because not all future events or conditions can be predicted, these statements are not a guarantee as to the Group’s and Company’s ability 
to continue as a going concern.

102

Vodafone Group Plc Annual Report 2015Other required reporting
Consistency of other information
Companies Act 2006 opinions
In our opinion:

 a the information given in the Strategic Report and the Directors’ Report for the financial year for which the financial statements are prepared 

is consistent with the financial statements; and

 a the information given in the Corporate Governance Statement set out on pages 72 to 73 with respect to internal control and risk management 

system and about share capital structures is consistent with the financial statements. 

ISAs (UK and Ireland) reporting
Under ISAs (UK and Ireland) we are required to report to you if, in our opinion:

 a information in the Annual Report is:

 a materially inconsistent with the information in the audited financial statements; or

 a apparently materially incorrect based on, or materially inconsistent with, our knowledge of the 

Group and Company acquired in the course of performing our audit; or

 a otherwise misleading.

 a the statement given by the Directors on page 94, in accordance with provision C.1.1 of the 
UK Corporate Governance Code (‘the Code’), that they consider the Annual Report taken 
as a whole to be fair, balanced and understandable and provides the information necessary 
for members to assess the Group’s performance, business model and strategy is materially 
inconsistent with our knowledge of the Group acquired in the course of performing our audit; and

We have no exceptions to report arising 
from this responsibility.

We have no exceptions to report arising 
from this responsibility.

 a the section of the Annual Report on page 63, as required by provision C.3.8 of the Code, describing 
the work of the Audit and Risk Committee does not appropriately address matters communicated 
by us to the Audit and Risk Committee.

We have no exceptions to report arising 
from this responsibility.

Adequacy of accounting records and information and explanations received
Under the Companies Act 2006 we are required to report to you if, in our opinion:

 a we have not received all the information and explanations we require for our audit; or

 a adequate accounting records have not been kept by the Company, or returns adequate for our audit have not been received from branches not 

visited by us; or

 a the Company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with the accounting 

records and returns.

We have no exceptions to report arising from this responsibility.

Directors’ remuneration
Directors’ remuneration report – Companies Act 2006 opinion
In our opinion, the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the Companies 
Act 2006.

Other Companies Act 2006 reporting
Under the Companies Act 2006 we are required to report to you if, in our opinion, certain disclosures of Directors’ remuneration specified by law are 
not made. We have no exceptions to report arising from this responsibility.

Corporate governance statement
Under the Companies Act 2006 we are required to report to you if, in our opinion, a corporate governance statement has not been prepared by the 
Company. We have no exceptions to report arising from this responsibility.

Under the Listing Rules we are required to review the part of the Corporate Governance Statement relating to the Company’s compliance with ten 
provisions of the UK Corporate Governance Code. We have nothing to report having performed our review.

103

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Audit report on the consolidated and parent company financial statements (continued)

Responsibilities for the financial statements and the audit
Our responsibilities and those of the Directors
As explained more fully in the Directors’ statement of responsibility set out on page 94, the Directors are responsible for the preparation of the 
financial statements and for being satisfied that they give a true and fair view.

Our responsibility is to audit and express an opinion on the financial statements in accordance with applicable law and ISAs (UK and Ireland). 
Those standards require us to comply with the Auditing Practices Board’s Ethical Standards for Auditors.

This report, including the opinions, has been prepared for and only for the Company’s members as a body in accordance with Chapter 3 of Part 16 
of the Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept or assume responsibility for any other purpose 
or to any other person to whom this report is shown or into whose hands it may come save where expressly agreed by our prior consent in writing.

What an audit of financial statements involves
An audit involves obtaining evidence about the amounts and disclosures in the financial statements sufficient to give reasonable assurance that the 
financial statements are free from material misstatement, whether caused by fraud or error. This includes an assessment of:

 a whether the accounting policies are appropriate to the Group’s and the Company’s circumstances and have been consistently applied and 

adequately disclosed;

 a the reasonableness of significant accounting estimates made by the Directors; and

 a the overall presentation of the financial statements.

We primarily focus our work in these areas by assessing the Directors’ judgements against available evidence, forming our own judgements, 
and evaluating the disclosures in the financial statements.

We test and examine information, using sampling and other auditing techniques, to the extent we consider necessary to provide a reasonable basis 
for us to draw conclusions. We obtain audit evidence through testing the effectiveness of controls, substantive procedures or a combination of both.

In addition, we read all the financial and non-financial information in the Annual Report to identify material inconsistencies with the audited financial 
statements and to identify any information that is apparently materially incorrect based on, or materially inconsistent with, the knowledge acquired 
by us in the course of performing the audit. If we become aware of any apparent material misstatements or inconsistencies we consider the 
implications for our report.

Andrew Kemp (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors

London

19 May 2015

Notes:
1  The maintenance and integrity of the Vodafone Group Plc website is the responsibility of the Directors; the work carried out by the auditors does not involve consideration of these matters and, 

accordingly, the auditors accept no responsibility for any changes that may have occurred to the financial statements since they were initially presented on the website.

2  Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. 
3  Note that the report set out above is included for the purposes of Vodafone Group Plc’s Annual Report for 2015 only and does not form part of Vodafone Group Plc’s Annual Report on Form 

20-F for 2015.

104

Vodafone Group Plc Annual Report 2015Consolidated income statement 
for the years ended 31 March

Revenue
Cost of sales
Gross profit
Selling and distribution expenses
Administrative expenses
Share of results of equity accounted associates and joint ventures
Impairment losses
Other income and expense
Operating profit/(loss)
Non-operating income and expense
Investment income
Financing costs
Profit/(loss) before taxation
Income tax credit/(expense)
Profit/(loss) for the financial year from continuing operations
Profit for the financial year from discontinued operations
Profit for the financial year

Attributable to:
– Owners of the parent
– Non-controlling interests1
 Profit for the financial year

Earnings/(loss) per share
From continuing operations:
– Basic 
– Diluted
Total Group:
– Basic 
– Diluted

Note 

2

4

3

5

5

6

7

8

8

2015 
£m 
42,227
(30,882)
11,345
(3,455)
(5,746)
(63)
–
(114)
1,967
(19)
883 
(1,736)
1,095
4,765
5,860
57
5,917

5,761
156
5,917

21.53p
21.42p

21.75p
21.63p

2014
£m 
38,346
(27,942)
10,404
(3,033)
(4,245)
278
(6,600)
(717)
(3,913)
(149)
346
(1,554)
(5,270)
16,582
11,312
48,108
59,420

59,254
166
59,420

42.10p
41.77p

223.84p
222.07p

Note:
1   Profit attributable to non-controlling interests solely derives from continuing operations.

Consolidated statement of comprehensive income
for the years ended 31 March

Profit for the financial year 
Other comprehensive income:
Items that may be reclassified to profit or loss in subsequent years:
Gains/(losses) on revaluation of available-for-sale investments, net of tax
Foreign exchange translation differences, net of tax
Foreign exchange (gains)/losses transferred to the income statement
Fair value gains transferred to the income statement
Other, net of tax
Total items that may be reclassified to profit or loss in subsequent years
Items that will not be reclassified to profit or loss in subsequent years:
Net actuarial (losses)/gains on defined benefit pension schemes, net of tax
Total items that will not be reclassified to profit or loss in subsequent years
Other comprehensive (expense)/income
Total comprehensive (expense)/income for the year

Attributable to:
– Owners of the parent
– Non-controlling interests

Note 

2015 
£m 
5,917

2014 
£m 
59,420

6, 26

4
(6,516)
(1)
(9)
7
(6,515)

(212)
(212)
(6,727)
(810)

(1,076)
266
(810)

(119)
(4,104)
1,493
(25)
–
(2,755)

37
37
(2,718)
56,702

56,711
(9)
56,702

2013 
£m 
38,041
(26,567)
11,474
(2,860)
(4,159)
575
(7,700)
468
(2,202)
10
305
(1,596)
(3,483)
(476)
(3,959)
4,616
657

413
244
657

(15.66p)
(15.66p)

1.54p
1.54p

2013 
£m 
657

(73)
362
1
(12)
(4)
274

(182)
(182)
92
749

604
145
749

Further details on items in the consolidated statement of comprehensive income can be found in the consolidated statement of changes in equity 
on page 107.

105

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
 
 
 
Consolidated statement of financial position
at 31 March

Non-current assets
Goodwill
Other intangible assets
Property, plant and equipment
Investments in associates and joint ventures
Other investments
Deferred tax assets
Post employment benefits
Trade and other receivables

Current assets
Inventory
Taxation recoverable
Trade and other receivables
Other investments
Cash and cash equivalents
Assets held for sale

Total assets

Equity
Called up share capital
Additional paid-in capital
Treasury shares
Accumulated losses
Accumulated other comprehensive income
Total attributable to owners of the parent

Non-controlling interests
Put options over non-controlling interests
Total non-controlling interests

Total equity

Non-current liabilities
Long-term borrowings
Taxation liabilities
Deferred tax liabilities
Post employment benefits
Provisions 
Trade and other payables

Current liabilities
Short-term borrowings
Taxation liabilities
Provisions 
Trade and other payables

Total equity and liabilities

31 March
2015 
£m 

31 March
2014 
£m 

Note 

10

10

11

12

13

6

26

15

14

15

13

20

18

21

6

26

17

16

21

17

16

22,537
20,953
26,603
(3)
3,757
23,845
169
4,865
102,726

482
575
8,053
3,855
6,882
–
19,847
122,573

3,792
117,054
(7,045)
(49,471)
1,815
66,145

1,595
(7)
1,588

23,315
23,373
22,851
114
3,553
20,607
35
3,270
97,118

441
808
8,886
4,419
10,134
34
24,722
121,840

3,792
116,973
(7,187)
(51,428)
8,652
70,802

1,733
(754)
979

67,733

71,781

22,435
–
595
567
1,082
1,264
25,943

12,623
599
767
14,908
28,897
122,573

21,454
50
747
584
846
1,339
25,020

7,747
873
963
15,456
25,039
121,840 

The consolidated financial statements on pages 105 to 174 were approved by the Board of Directors and authorised for issue on 19 May 2015 and 
were signed on its behalf by:

Vittorio Colao 
Chief Executive 

106

Nick Read
Chief Financial Officer

Vodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated statement of changes in equity
for the years ended 31 March

Share 
capital1 
£m 

Additional 
paid-in 
capital2
£m 
3,866  154,123 

Treasury 
shares 
£m 
(7,841)

Retained 
losses 
£m 

Currency 
reserve3 
£m 
(84,217) 10,138 

Pensions 
reserve 
£m 
(466)

Investment Revaluation
surplus5
£m
1,040 

reserve4
£m
220 

Other comprehensive income 

Equity 
share- 
holders’ 
Other6 
funds 
£m 
£m 
72  76,935 

1 April 2012 

Issue or reissue of shares
Purchase of own shares
Share-based payments
Transactions with non-controlling 
interests in subsidiaries
Comprehensive income
Profit
OCI – before tax
OCI – taxes
Transfer to the income 
statement
Dividends
Other
31 March 2013 

Issue or reissue of shares
Redemption or cancellation of 
shares
Capital reduction and creation of 
B and C shares
Cancellation of B shares
Share-based payments
Transactions with non-controlling 
interests in subsidiaries
Comprehensive income
Profit
OCI – before tax
OCI – taxes
Transfer to the income 
statement
Dividends
Other
31 March 2014

Issue or reissue of shares
Share-based payments
Transactions with non-controlling 
interests in subsidiaries
Comprehensive income
Profit
OCI – before tax
OCI – taxes
Transfer to the income 
statement
Dividends
Other
31 March 2015

– 
– 
– 

– 
– 
– 
– 
– 

2 
– 
1528 

287 
(1,475)7
– 

(237)
–
– 

– 
– 
– 
– 
– 

– 
– 
– 
– 
– 

(7)
413 
413 
– 
– 

– 
– 
– 

– 
462 
– 
482 
(21)

– 
– 
– 

– 
– 
2 
3,866  154,279 

– 
– 
– 

– 
(4,801)
15 

1 
– 
– 
(9,029) (88,834) 10,600 

– 

2 

194 

(173)

(74)

74 

1,648 

(1,648)

16,613 (37,470)
–
(16,613)
888 
– 

–  20,857 
1,115 
– 
– 
– 

– 

– 

– 
– 
– 

– 
– 
– 
– 
– 

– 
– 
– 
– 
– 

– 
(1,451)
–  59,254 
–  59,254 
– 
– 
– 
– 

– 
(2,436)
– 
(3,932)
3 

– 
– 
– 

– 
– 
– 
3,792  116,973 

– 
– 
– 

– 
(40,566)
18 

1,493 
– 
– 
(7,187) (51,428) 8,164 

–
–

–
–
–
–
–

2
958

142
–

(126)
–

–
–

–
–
–
–
–

(756)
5,761
5,761

–
(6,627)
–
– (6,842)
216
–

–
–
–
–

–
–
–

(1)
–
–
3,792 117,054 (7,045) (49,471) 1,537

–
(2,930)
8

–
–
(16)

–
–
–

– 
– 
– 

– 
(182)
– 
(238)
56 

– 
– 
– 
(648)

– 

– 

– 
– 
– 

– 
37 
– 
57 
(20)

– 
– 
– 
(611)

–
–

–
(212)
–
(269)
57

–
–
–
(823)

Non- 
controlling 
interests 
£m 

Total 
£m 
1,267  78,202 

– 
– 
– 

52 
(1,475)
152 

(17)
145 
244 
(95)
(4)

(24)
749 
657 
70 
33 

– 
– 
– 

– 
(85)
– 
(73)
– 

– 
– 
– 

– 
– 
– 
– 
– 

– 
– 
– 

– 
(4)
– 
(6)
2 

52 
(1,475)
152 

(7)
604 
413 
165 
37 

(12)
– 
– 

– 
– 
– 
135  1,040 

– 

– 

– 
– 
– 

– 
(119)
– 
(119)
– 

– 

– 

– 
– 
– 

– 
– 
– 
– 
– 

– 
– 
– 
– 
– 
– 
16  1,040 

–
–

–
(5)
–
4
–

(9)
–
–
11

–
–

–
–
–
–
–

–
–
–
1,040

– 
– 
– 

(11)
(4,801)
17 

(11)
(5,185)
17 
68  71,477  1,011  72,488 

– 
(384)
– 

– 

– 

23 

– 

– 
– 
–  (15,498)
88 
– 

– 

(1,451)
(25)  56,711 
–  59,254 
(3,991)
3 
(20)
(3)

(25)  1,468 
–  (40,566)
18 
– 
43  70,802 

– 

– 

23 

– 

– 
– 
–  (15,498)
88 
– 

260 

(1,191)
(9) 56,702 
166  59,420 
(4,163)
(172)
(23)
(3)

– 

1,468 
(284) (40,850)
19 
979  71,781 

1 

–
–

–
7
–
12
(5)

18
95

–
–

18
95

(756)
(1,076)
5,761
(7,095)
268

605
(151)
266
(810)
5,917
156
113 (6,982)
265

(3)

–

(10)
(2,930)
(8)
50 66,145

–

–
(262)
–

(10)
(3,192)
(8)
1,588 67,733

Notes:
1  See note 18 “Called up share capital”.
2 

Includes share premium, capital redemption reserve and merger reserve. The merger reserve was derived from acquisitions made prior to 31 March 2004 and subsequently allocated 
to additional paid-in capital on adoption of IFRS.

3  The currency reserve is used to record cumulative translation differences on the assets and liabilities of foreign operations. The cumulative translation differences are recycled to the income 

statement on disposal of the foreign operation.

4   The investment reserve is used to record the cumulative fair value gains and losses on available-for-sale financial assets. The cumulative gains and losses are recycled to the income statement 

on disposal of the assets.

5  The revaluation surplus derives from acquisitions of subsidiaries made before the Group’s adoption of IFRS 3 (Revised) on 1 April 2010 and comprises the amounts arising from recognising the 

6 

Group’s pre-existing equity interest in the acquired subsidiary at fair value.
Includes the impact of the Group’s cash flow hedges with £607 million net gain deferred to other comprehensive income during the year (2014: £129 million net loss) and £649 million net gain 
(2014: £171 million net loss) recycled to the income statement.

7  Amount for 2013 includes a commitment for the purchase of own shares of £1,026 million.
8 

Includes £7 million tax credit (2014: £12 million charge; 2013: £18 million credit).

107

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated statement of cash flows
for the years ended 31 March

Net cash flow from operating activities

Cash flows from investing activities
Purchase of interests in subsidiaries, net of cash acquired
Purchase of interests in associates and joint ventures
Purchase of intangible assets
Purchase of property, plant and equipment
Purchase of investments
Disposal of interests in subsidiaries, net of cash disposed
Disposal of interests in associates and joint ventures
Disposal of property, plant and equipment
Disposal of investments
Dividends received from associates and joint ventures
Dividends received from investments
Interest received
Net cash flow from investing activities

Cash flows from financing activities
Issue of ordinary share capital and reissue of treasury shares
Net movement in short-term borrowings
Proceeds from issue of long-term borrowings
Repayment of borrowings
Purchase of treasury shares
B and C share payments
Equity dividends paid
Dividends paid to non-controlling shareholders in subsidiaries
Other transactions with non-controlling shareholders in subsidiaries
Other movements in loans with associates and joint ventures 
Interest paid
Net cash flow used in financing activities

Net cash flow

Cash and cash equivalents at beginning of the financial year
Exchange (loss)/gain on cash and cash equivalents
Cash and cash equivalents at end of the financial year

Note 

19 

2015 
£m 
9,715

2014 
£m 
6,227

(4,279)
(11)
(2,327)
(4,396)
(214)
–
34,919 
79
1,483
4,897
10
582
30,743

38
(2,887)
1,060
(9,788)
(1,033)
(14,291)
(5,076)
(264)
(111)
–
(1,897)
(34,249)

(3,093)
(85)
(2,315)
(6,568)
(207)
–
27
178
899
583
–
254
(10,327)

18
4,722
2,432
(4,070)
–
–
(2,927)
(247)
(718)
(52)
(1,576)
(2,418)

(3,030)

2,721

10,112
(221)
6,861

7,506
(115)
10,112

28 

10 

11 

13 

12 

11 

13 

18 

9 

20 

20 

2013 
£m 
8,824

(1,432)
(6)
(3,758)
(3,958)
(4,249)
27 
– 
105
1,523 
5,539
2 
461 
(5,746)

69 
1,581 
5,422 
(1,720)
(1,568)
–
(4,806)
(379)
15 
168
(1,525)
(2,743)

335 

7,001 
170 
7,506 

During the year ended 31 March 2014 there were a number of material non-cash investing and financing activities that arose in relation to the 
disposal of our interest in Verizon Wireless, the acquisition of the remaining 23% of Vodafone Italy and the return of value to shareholders. Full details 
of these material non-cash transactions are included in note 28 to the consolidated financial statements.

108

Vodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements

1. Basis of preparation 

This section describes the critical accounting judgements that management has identified as having a potentially 
material impact on the Group’s consolidated financial statements and sets out our significant accounting policies 
that relate to the financial statements as a whole. Where an accounting policy is generally applicable to a specific 
note to the accounts, the policy is described within that note. We have also detailed below the new accounting 
pronouncements that we will adopt in future years and our current view of the impact they will have on our 
financial reporting. 

The consolidated financial statements are prepared in accordance with IFRS as issued by the International Accounting Standards Board (‘IASB’) 
and are also prepared in accordance with IFRS adopted by the European Union (‘EU’), the Companies Act 2006 and Article 4 of the EU IAS 
Regulations. The consolidated financial statements are prepared on a going concern basis.

The preparation of financial statements in conformity with IFRS requires management to make estimates and assumptions that affect the 
reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported 
amounts of revenue and expenses during the reporting period. A discussion on the Group’s critical accounting judgements and key sources 
of estimation uncertainty is detailed below. Actual results could differ from those estimates. The estimates and underlying assumptions are reviewed 
on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised if the revision affects only that 
period; they are recognised in the period of the revision and future periods if the revision affects both current and future periods. 

Amounts in the consolidated financial statements are stated in pounds sterling.

Vodafone Group Plc is incorporated and domiciled in England and Wales (registration number 1833679).

IFRS requires the Directors to adopt accounting policies that are the most appropriate to the Group’s circumstances. In determining and applying 
accounting policies, Directors and management are required to make judgements in respect of items where the choice of specific policy, 
accounting estimate or assumption to be followed could materially affect the Group’s reported financial position, results or cash flows; it may later 
be determined that a different choice may have been more appropriate.

Management has identified accounting estimates and assumptions relating to revenue recognition, taxation, business combinations and goodwill, 
joint arrangements, finite lived intangible assets, property, plant and equipment, post employment benefits, provisions and contingent liabilities 
and impairment that it considers to be critical due to their impact on the Group’s financial statements. These critical accounting judgements, 
assumptions and related disclosures have been discussed with the Company’s Audit and Risk Committee (see page 64).

Critical accounting judgements and key sources of estimation uncertainty 
Revenue recognition 
Arrangements with multiple deliverables
In revenue arrangements where more than one good or service is provided to the customer, customer consideration is allocated between the goods 
and services using relative fair value principles. The fair values determined for deliverables may impact the timing of the recognition of revenue. 
Determining the fair value of each deliverable can require complex estimates. The Group generally determines the fair value of individual elements 
based on prices at which the deliverable is regularly sold on a stand-alone basis after considering volume discounts where appropriate.

Gross versus net presentation
When the Group sells goods or services as a principal, income and payments to suppliers are reported on a gross basis in revenue and operating 
costs. If the Group sells goods or services as an agent, revenue and payments to suppliers are recorded in revenue on a net basis, representing the 
margin earned. 

Whether the Group is considered to be the principal or an agent in the transaction depends on analysis by management of both the legal form and 
substance of the agreement between the Group and its business partners; such judgements impact the amount of reported revenue and operating 
expenses but do not impact reported assets, liabilities or cash flows. 

Taxation
The Group’s tax charge on ordinary activities is the sum of the total current and deferred tax charges. The calculation of the Group’s total tax charge 
involves estimation and judgement in respect of certain matters where the tax impact is uncertain until a conclusion is reached with the relevant tax 
authority or through a legal process. The final resolution of some of these items may give rise to material profits, losses and/or cash flows.

Resolving tax issues can take many years as it is not always within the control of the Group and often depends on the efficiency of legal processes 
in the relevant tax jurisdiction. 

Recognition of deferred tax assets 
Significant items on which the Group has exercised accounting estimation and judgement include the recognition of deferred tax assets in respect 
of losses in Luxembourg, Germany, Spain, India and Turkey and capital allowances in the United Kingdom.

The recognition of deferred tax assets, particularly in respect of tax losses, is based upon whether it is probable that there will be sufficient and 
suitable taxable profits in the relevant legal entity or tax group against which to utilise the assets in the future. 

Judgement is required when determining probable future taxable profits. The Group assesses the availability of future taxable profits using the same 
undiscounted five year forecasts for the Group’s operations as are used in the Group’s value in use calculations (see “Impairment reviews” below). 
Where tax losses are forecast to be recovered beyond the five year period, the availability of taxable profits is assessed using the cash flows and 
long-term growth rates used for the value in use calculations. 

109

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Notes to the consolidated financial statements (continued)

1. Basis of preparation (continued)

The cash flows inherent in these forecasts include the unsystematic risks of operating in the telecommunications business including the potential 
impacts of changes in the market structure, trends in customer pricing, the costs associated with the acquisition and retention of customers, future 
technological evolutions and potential regulatory changes, such as our ability to acquire and/or renew spectrum licences. 

Changes in the assumptions which underpin the Group’s forecasts could have an impact on the amount of future taxable profits and could have 
a significant impact on the period over which the deferred tax asset would be recovered. 

The Group only considers substantively enacted tax laws when assessing the amount and availability of tax losses to offset against the future taxable 
profits. See note 6 “Taxation” to the consolidated financial statements.

Business combinations and goodwill
When the Group completes a business combination, the fair values of the identifiable assets and liabilities acquired, including intangible assets, 
are recognised. The determination of the fair values of acquired assets and liabilities is based, to a considerable extent, on management’s judgement. 
If the purchase consideration exceeds the fair value of the net assets acquired then the incremental amount paid is recognised as goodwill. If the 
purchase price consideration is lower than the fair value of the assets acquired then the difference is recorded as a gain in the income statement.

Allocation of the purchase price between finite lived assets (discussed below) and indefinite lived assets such as goodwill affects the subsequent 
results of the Group as finite lived intangible assets are amortised, whereas indefinite lived intangible assets, including goodwill, are not amortised. 

On transition to IFRS the Group elected not to apply IFRS 3 “Business combinations” retrospectively as the difficulty in applying these requirements 
to business combinations completed by the Group between incorporation and 1 April 2004 exceeded any potential benefits. Goodwill recorded 
before the date of transition to IFRS amounted to £78,753 million. If the Group had elected to apply IFRS 3 retrospectively it may have led 
to an increase or decrease in goodwill, licences, customer bases, brands and related deferred tax liabilities recognised on acquisition.

See note 28 “Acquisitions and disposals” to the consolidated financial statements for further details.

Joint arrangements
The Group participates in a number of joint arrangements where control of the arrangement is shared with one or more other parties. A joint 
arrangement is classified as a joint operation or as a joint venture, depending on management’s assessment of the legal form and substance 
of the arrangement.

The classification can have a material impact on the consolidated financial statements. The Group’s share of assets, liabilities, revenue, expenses and 
cash flows of joint operations are included in the consolidated financial statements on a line-by-line basis, whereas the Group’s investment and share 
of results of joint ventures are shown within single line items in the consolidated statement of financial position and consolidated income statement 
respectively. See note 12 “Investments in associates and joint arrangements” to the consolidated financial statements.

Finite lived intangible assets
Other intangible assets include amounts spent by the Group acquiring licences and spectrum, customer bases and brands and the costs 
of purchasing and developing computer software.

Where intangible assets are acquired through business combinations and no active market for the assets exists, the fair value of these assets 
is determined by discounting estimated future net cash flows generated by the asset. Estimates relating to the future cash flows and discount rates 
used may have a material effect on the reported amounts of finite lived intangible assets.

Estimation of useful life
The useful life over which intangible assets are amortised depends on management’s estimate of the period over which economic benefit will 
be derived from the asset. Reducing the useful life will increase the amortisation charge in the consolidated income statement. Useful lives are 
periodically reviewed to ensure that they remain appropriate. The basis for determining the useful life for the most significant categories of intangible 
assets is discussed below.

Licence and spectrum fees
The estimated useful life is generally the term of the licence unless there is a presumption of renewal at negligible cost; this is adjusted if necessary, 
for example taking into account the impact of any expected changes in technology.

Customer bases
The estimated useful life principally reflects management’s view of the average economic life of the customer base and is assessed by reference 
to customer churn rates. An increase in churn rates may lead to a reduction in the estimated useful life and an increase in the amortisation charge. 

Capitalised software
For computer software, the useful life is based on management’s view, considering historical experience with similar products as well as anticipation 
of future events which may impact their life such as changes in technology. The useful life will not exceed the duration of a licence. 

Property, plant and equipment
Property, plant and equipment represents 21.7% (2014: 18.8%) of the Group’s total assets; estimates and assumptions made may have a material 
impact on their carrying value and related depreciation charge. See note 11 “Property, plant and equipment” to the consolidated financial 
statements for further details.

Estimation of useful life
The depreciation charge for an asset is derived using estimates of its expected useful life and expected residual value, which are reviewed annually. 
Increasing an asset’s expected life or residual value would result in a reduced depreciation charge in the consolidated income statement.

Management determines the useful lives and residual values for assets when they are acquired, based on experience with similar assets and taking 
into account other relevant factors such as any expected changes in technology. The useful life of network infrastructure is assumed not to exceed 
the duration of related operating licences unless there is a reasonable expectation of renewal or an alternative future use for the asset.

110

Vodafone Group Plc Annual Report 2015Post employment benefits
Management judgement is exercised when determining the Group’s liabilities and expenses arising for defined benefit pension schemes. 
Management is required to make assumptions regarding future rates of inflation, salary increases, discount rates and longevity of members, each 
of which may have a material impact on the defined benefit obligations that are recorded. Further details, including a sensitivity analysis, are included 
in note 26 “Post employment benefits” to the consolidated financial statements.

Provisions and contingent liabilities
The Group exercises judgement in measuring and recognising provisions and the exposures to contingent liabilities related to pending litigation 
or other outstanding claims subject to negotiated settlement, mediation, arbitration or government regulation, as well as other contingent liabilities 
(see note 30 “Contingent liabilities” to the consolidated financial statements). Judgement is necessary to assess the likelihood that a pending claim 
will succeed, or a liability will arise, and to quantify the possible range of any financial settlement. The inherent uncertainty of such matters means 
that actual losses may materially differ from estimates.

Impairment reviews
IFRS requires management to perform impairment tests annually for indefinite lived assets and, for finite lived assets, if events or changes 
in circumstances indicate that their carrying amounts may not be recoverable.

Impairment testing requires management to judge whether the carrying value of assets can be supported by the net present value of future cash 
flows that they generate. Calculating the net present value of the future cash flows requires assumptions to be made in respect of highly uncertain 
matters including management’s expectations of:

 a growth in EBITDA, calculated as adjusted operating profit before depreciation and amortisation;

 a timing and amount of future capital expenditure;

 a long-term growth rates; and 

 a appropriate discount rates to reflect the risks involved.

Management prepares formal five year forecasts for the Group’s operations, which are used to estimate their value in use. In certain developing 
markets ten year forecasts are used if it is considered that the fifth year of a forecast is not indicative of expected long-term future performance 
as operations may not have reached maturity. 

For operations where five year forecasts are used for the Group’s value in use calculations, a long-term growth rate into perpetuity has been 
determined as the lower of: 

 a the nominal GDP growth rates for the country of operation; and 

 a the long-term compound annual growth rate in EBITDA in years six to ten estimated by management. 

For operations where ten year forecasts are used for the Group’s value in use calculations, a long-term growth rate into perpetuity has been 
determined as the lower of: 

 a the nominal GDP growth rates for the country of operation; and 

 a the compound annual growth rate in EBITDA in years nine to ten of the management plan. 

Changing the assumptions selected by management, in particular the discount rate and growth rate assumptions used in the cash flow projections, 
could significantly affect the Group’s impairment evaluation and hence reported assets and profits or losses. Further details, including a sensitivity 
analysis, are included in note 4 “Impairment losses” to the consolidated financial statements.

Significant accounting policies applied in the current reporting 
period that relate to the financial statements as a whole
Accounting convention
The consolidated financial statements are prepared on a historical cost basis except for certain financial and equity instruments that have been 
measured at fair value.

Basis of consolidation
The consolidated financial statements incorporate the financial statements of the Company, subsidiaries controlled by the Company (see note 
32 “Principal subsidiaries” to the consolidated financial statements) and joint operations that are subject to joint control (see note 12 “Investments 
in associates and joint arrangements” to the consolidated financial statements).

Foreign currencies
The consolidated financial statements are presented in sterling, which is the parent company’s functional currency and the presentation currency 
of the Group. Each entity in the Group determines its own functional currency and items included in the financial statements of each entity are 
measured using that functional currency.

Transactions in foreign currencies are initially recorded at the functional currency rate prevailing at the date of the transaction. Monetary assets 
and liabilities denominated in foreign currencies are retranslated into the respective functional currency of the entity at the rates prevailing on the 
reporting period date. Non-monetary items carried at fair value that are denominated in foreign currencies are retranslated at the rates prevailing 
on the initial transaction dates. Non-monetary items measured in terms of historical cost in a foreign currency are not retranslated.

Changes in the fair value of monetary securities denominated in foreign currency classified as available-for-sale are analysed between translation 
differences and other changes in the carrying amount of the security. Translation differences are recognised in the income statement and other 
changes in carrying amount are recognised in equity. 

111

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Notes to the consolidated financial statements (continued)

1. Basis of preparation (continued)

Translation differences on non-monetary financial assets, such as investments in equity securities classified as available-for-sale, are reported as part 
of the fair value gain or loss and are included in equity.

For the purpose of presenting consolidated financial statements, the assets and liabilities of entities with a functional currency other than sterling 
are expressed in sterling using exchange rates prevailing at the reporting period date. Income and expense items and cash flows are translated 
at the average exchange rates for the period and exchange differences arising are recognised directly in equity. On disposal of a foreign entity, 
the cumulative amount previously recognised in equity relating to that particular foreign operation is recognised in profit or loss.

Goodwill and fair value adjustments arising on the acquisition of a foreign operation are treated as assets and liabilities of the foreign operation and 
translated accordingly.

In respect of all foreign operations, any exchange differences that have arisen before 1 April 2004, the date of transition to IFRS, are deemed to be nil 
and will be excluded from the determination of any subsequent profit or loss on disposal. 

The net foreign exchange gain recognised in the consolidated income statement for the year ended 31 March 2015 is £273 million (31 March 
2014: £1,688 million loss; 2013: £117 million loss). The net gains and net losses are recorded within operating profit (2015: £8 million charge; 
2014: £16 million charge; 2013: £21 million charge), other income and expense and non-operating income and expense (2015: £1 million 
credit; 2014: £1,493 million charge; 2013: £1 million charge), investment and financing income (2015: £276 million credit; 2014: £180 million 
charge; 2013: £91 million charge) and income tax expense (2015: £4 million credit; 2014: £1 million credit; 2013: £4 million charge). The foreign 
exchange gains and losses included within other income and expense and non-operating income and expense arise on the disposal of interests 
in joint ventures, associates and investments from the recycling of foreign exchange gains previously recorded in the consolidated statement 
of comprehensive income.

New accounting pronouncements adopted on 1 April 2014
On 1 April 2014 the Group adopted the following new accounting policies to comply with amendments to IFRS. The accounting pronouncements, 
none of which are considered by the Group as significant on adoption, are: 

 a Amendments to IAS 32 “Offsetting financial assets and financial liabilities”;

 a Amendments to IAS 39 “Novation of derivatives and continuation of hedge accounting”;

 a “Improvements to IFRS 2010–2012 cycle”. All the amendments were early adopted by the Group except an amendment to IFRS 8 “Operating 

Segments”, which will be adopted on 1 April 2015; and

 a IFRIC 21 “Levies”. 

New accounting pronouncements to be adopted on 1 April 2015 
The following pronouncements which are potentially relevant to the Group have been issued by the IASB are effective for annual periods beginning 
on or after 1 July 2014 and have been endorsed for use in the EU:

 a Amendments to IAS 19 “Defined Benefit Plans: Employee Contributions”;

 a “Improvements to IFRS 2010–2012 cycle” amendment to IFRS 8 “Operating Segments”; and

 a “Improvements to IFRS 2011–2013 cycle”.

The Group’s financial reporting will be presented in accordance with the new standards above, which are not expected to have a material impact 
on the consolidated results, financial position or cash flows of the Group, from 1 April 2015.

New accounting pronouncements to be adopted on or after 1 April 2016
On 1 April 2016 the Group will adopt “Accounting for Acquisitions of Interests in Joint Operations, Amendments to IFRS 11”, “Clarification 
of Acceptable Methods of Depreciation and Amortisation, Amendments to IAS 16 and IAS 38”, “Sale or Contribution of Assets between an Investor 
and its Associate or Joint Venture, Amendments to IAS 10 and IAS 28”, “Improvements to IFRS 2012–2014 Cycle” and “Disclosure Initiative, 
Amendments to IAS 1” which are effective for accounting periods on or after 1 January 2016 and which have not yet been endorsed by the EU.

The Group is currently confirming the impacts of the above new pronouncements on its results, financial position and cash flows, which are not 
expected to be material.

112

Vodafone Group Plc Annual Report 2015IFRS 15 “Revenue from Contracts with Customers” was issued in May 2015; although it is effective for accounting periods beginning on or before 
1 January 2017, the IASB has proposed to defer the mandatory adoption date by one year. IFRS 15 has not yet been adopted by the EU. IFRS 15 will 
have a material impact on the Group’s reporting of revenue and costs as follows:

 a IFRS 15 will require the Group to identify deliverables in contracts with customers that qualify as “performance obligations”. The transaction price 
receivable from customers must be allocated between the Group’s performance obligations under the contracts on a relative stand-alone selling 
price basis. Currently revenue allocated to deliverables is restricted to the amount that is receivable without the delivery of additional goods 
or services; this restriction will no longer be applied under IFRS 15. The primary impact on revenue reporting will be that when the Group sells 
subsidised devices together with airtime service agreements to customers, revenue allocated to equipment and recognised when control of the 
device passes to the customer will increase and revenue recognised as services are delivered will reduce.

 a Under IFRS 15, certain incremental costs incurred in acquiring a contract with a customer will be deferred on the balance sheet and amortised 
as revenue is recognised under the related contract; this will generally lead to the later recognition of charges for some commissions payable 
to third party dealers and employees.

 a Certain costs incurred in fulfilling customer contracts will be deferred on the balance sheet under IFRS 15 and recognised as related revenue 
is recognised under the contract. Such deferred costs are likely to relate to the provision of deliverables to customers that do not qualify 
as performance obligations and for which revenue is not recognised; currently such costs are generally expensed as incurred.

The Group is currently assessing the impact of these and other accounting changes that will arise under IFRS 15; however, the changes highlighted 
above are expected to have a material impact on the consolidated income statement and consolidated statement of financial position. It is expected 
that the Group will adopt IFRS 15 on 1 April 2018.

IFRS 9 “Financial Instruments” was issued in July 2014 to replace IAS 39 “Financial Instruments: Recognition and Measurement”. The standard 
is effective for accounting periods beginning on or after 1 January 2018 with early adoption permitted but has not yet been endorsed for use in the 
EU. The standard will impact the classification and measurement of the Group’s financial instruments and will require certain additional disclosures. 
The changes to recognition and measurement of financial instruments and changes to hedge accounting rules are not currently considered likely 
to have any major impact on the Group’s current accounting treatment or hedging activities. The Group will not consider early adoption of IFRS 9 
until the standard has been endorsed by the EU which is currently expected in the second half of 2015.

113

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Notes to the consolidated financial statements (continued)

2. Segmental analysis

The Group’s businesses are managed on a geographical basis. Selected financial data is presented on this 
basis below. 

The Group’s operating segments are established on the basis of those components of the Group that are evaluated regularly by the chief operating 
decision maker in deciding how to allocate resources and in assessing performance. The Group has a single group of related services and products 
being the supply of communications services and products. Revenue is attributed to a country or region based on the location of the Group 
company reporting the revenue. Transactions between operating segments are charged at arm’s-length prices.

In the Annual Report for the year ended 31 March 2014, the discussion of our revenues and EBITDA by segment was performed under the 
“management basis”, which included the results of our joint ventures on proportionate basis, as this was assessed as being the most insightful 
presentation and was how the Group’s operating performance was reviewed internally by management. For the year ended 31 March 2015 the 
discussion of our revenues and EBITDA by segment is performed on an IFRS basis. Following the disposal of our US Group whose principal asset 
was its 45% interest in Verizon Wireless and the acquisition of a 100% interest in Vodafone Italy on 21 February 2014, this is now assessed as being 
the most insightful presentation and reflects how the Group’s operating performance was reviewed internally by management in the year ended 
31 March 2015. Segmental information for the years ended 31 March 2014 and 31 March 2013 below has been restated accordingly.

Segment information is provided on the basis of geographic areas, being the basis on which the Group manages its worldwide interests, with each 
country in which the Group operates treated as an operating segment. The aggregation of operating segments into the Europe and AMAP regions 
reflects, in the opinion of management, the similar economic characteristics within each of those regions as well the similar products and services 
offered and supplied, classes of customers and the regulatory environment. In the case of the Europe region this largely reflects membership 
of the European Union, while for the AMAP region this largely includes emerging and developing economies that are in the process of rapid growth 
and industrialisation.

Certain financial information is provided separately within the Europe region for Germany, Italy, the UK and Spain and within the AMAP region for 
India and Vodacom, as these operating segments are individually material for the Group.

Accounting policies
Revenue 
Revenue is recognised to the extent the Group has delivered goods or rendered services under an agreement, the amount of revenue can 
be measured reliably and it is probable that the economic benefits associated with the transaction will flow to the Group. Revenue is measured at the 
fair value of the consideration receivable, exclusive of sales taxes and discounts.

The Group principally obtains revenue from providing the following telecommunication services: access charges, airtime usage, messaging, 
interconnect fees, data services and information provision, connection fees and equipment sales. Products and services may be sold separately 
or in bundled packages.

Revenue for access charges, airtime usage and messaging by contract customers is recognised as services are performed, with unbilled revenue 
resulting from services already provided accrued at the end of each period and unearned revenue from services to be provided in future periods 
deferred. Revenue from the sale of prepaid credit is deferred until such time as the customer uses the airtime, or the credit expires.

Revenue from interconnect fees is recognised at the time the services are performed.

Revenue from data services and information provision is recognised when the Group has performed the related service and, depending on the 
nature of the service, is recognised either at the gross amount billed to the customer or the amount receivable by the Group as commission for 
facilitating the service.

Customer connection revenue is recognised together with the related equipment revenue to the extent that the aggregate equipment and 
connection revenue does not exceed the fair value of the equipment delivered to the customer. Any customer connection revenue not recognised 
together with related equipment revenue is deferred and recognised over the period in which services are expected to be provided to the customer.

Revenue for device sales is recognised when the device is delivered to the end customer and the significant risks and rewards of ownership have 
transferred. For device sales made to intermediaries, revenue is recognised if the significant risks associated with the device are transferred to the 
intermediary and the intermediary has no general right to return the device to receive a refund. If the significant risks are not transferred, revenue 
recognition is deferred until sale of the device to an end customer by the intermediary or the expiry of any right of return.

In revenue arrangements including more than one deliverable, the arrangements are divided into separate units of accounting. Deliverables are 
considered separate units of accounting if the following two conditions are met: (i) the deliverable has value to the customer on a stand-alone basis 
and (ii) there is evidence of the fair value of the item. The arrangement consideration is allocated to each separate unit of accounting based on its 
relative fair value. Revenue allocated to deliverables is restricted to the amount that is receivable without the delivery of additional goods or services. 
This restriction typically applies to revenue recognised for devices provided to customers, including handsets.

Commissions
Intermediaries are given cash incentives by the Group to connect new customers and upgrade existing customers.

For intermediaries who do not purchase products and services from the Group, such cash incentives are accounted for as an expense. Such cash 
incentives to other intermediaries are also accounted for as an expense if: 

 a the Group receives an identifiable benefit in exchange for the cash incentive that is separable from sales transactions to that intermediary; and

 a the Group can reliably estimate the fair value of that benefit.

114

Cash incentives that do not meet these criteria are recognised as a reduction of the related revenue.

Vodafone Group Plc Annual Report 2015Segmental revenue and profit

31 March 2015
Germany
Italy
UK
Spain
Other Europe
Europe
India
Vodacom
Other AMAP
AMAP
Common Functions
Group

31 March 2014
Germany
Italy
UK
Spain
Other Europe 
Europe
India
Vodacom
Other AMAP
AMAP
Common Functions
Group
Discontinued operations
Verizon Wireless1

31 March 2013
Germany
Italy
UK
Spain
Other Europe
Europe
India
Vodacom
Other AMAP
AMAP
Common Functions
Group
Discontinued operations
Verizon Wireless1

Intra-region
revenue
£m

(19)
(13)
(38)
(23)
(29)
(122)
(11)
–
–
(11)
–
(133)

(9)
(1)
(9)
(14)
(9)
(42)
– 
– 
– 
– 
– 
(42)

(25)
– 
(27)
(35)
(55)
(142)
– 
– 
(1)
(1)
– 
(143)

Regional
revenue
£m

8,448
4,628
6,376
3,641
4,978
28,071
4,313
4,341
4,828
13,482
754
42,307

8,263 
521 
6,418 
3,504 
5,516 
24,222 
3,945 
4,718 
4,810 
13,473 
686 
38,381 

7,832 
– 
5,123 
3,869 
7,060 
23,884 
3,907 
5,206 
4,604 
13,717 
481 
38,082 

Inter-region
revenue
£m

(22)
(1)
(20)
(2)
(2)
(47)
(15)
–
(10)
(25)
(8)
(80)

(11)
–
(3)
(2)
(4)
(20)
(3)
– 
(10)
(13)
(2)
(35)

(6)
– 
(4)
(2)
(6)
(18)
(4)
– 
(19)
(23)
– 
(41)

Group
revenue
£m

8,426
4,627
6,356
3,639
4,976
28,024
4,298
4,341
4,818
13,457
746
42,227

8,252 
521 
6,415 
3,502 
5,512 
24,202 
3,942 
4,718 
4,800 
13,460 
684 
38,346 

7,826 
– 
5,119 
3,867 
7,054
23,866 
3,903 
5,206 
4,585
13,694 
481 
38,041 

Segment
revenue
£m

8,467
4,641
6,414
3,664
5,007
28,193
4,324
4,341
4,828
13,493
754
42,440

8,272 
522 
6,427 
3,518 
5,525 
24,264 
3,945 
4,718 
4,810 
13,473 
686 
38,423 

9,955

7,857 
– 
5,150 
3,904 
7,115
24,026 
3,907 
5,206 
4,605 
13,718 
481 
38,225 

21,972

EBITDA
£m

2,670
1,537
1,360
783
1,574
7,924
1,281
1,527
1,289
4,097
(106)
11,915

2,698 
182 
1,418 
787 
1,736 
6,821 
1,135 
1,716 
1,294 
4,145 
118 
11,084 

4,274

2,831 
– 
1,210 
1,021 
2,120 
7,182 
1,055 
1,891 
1,250 
4,196 
88 
11,466 

8,831

Note:
1  Discontinued operations comprise our US group whose principal asset was a 45% interest in Verizon Wireless, which was sold on 21 February 2014. Refer to note 7 “Discontinued operations” 

to the consolidated financial statements for further details.

Total revenue recorded in respect of the sale of goods for the year ended 31 March 2015 was £3,211 million (2014: £2,660 million, 
2013: £2,633 million).

The Group’s measure of segment profit, EBITDA, excludes depreciation, amortisation, impairment loss, restructuring costs, loss on disposal of fixed 
assets, the Group’s share of results in associates and joint ventures and other income and expense. A reconciliation of EBITDA to operating profit/
(loss) is shown overleaf. For a reconciliation of operating profit/(loss) to profit for the financial year, see the consolidated income statement 
on page 105.

115

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
Notes to the consolidated financial statements (continued)

2. Segmental analysis (continued)

EBITDA
Depreciation, amortisation and loss on disposal of fixed assets
Share of results in associates and joint ventures
Adjusted operating profit
Impairment loss
Restructuring costs
Amortisation of acquired customer based and brand intangible assets
Other income and expense
Operating profit/(loss)

Segmental assets and cash flow

2015
£m 
11,915
(8,345)
(63)
3,507
–
(157)
(1,269)
(114)
1,967

2014 
£m 
11,084
(7,098)
324
4,310
(6,600)
(355)
(551)
(717)
(3,913)

2013 
£m 
11,466 
(6,502)
626
5,590 
(7,700)
(311)
(249)
468 
(2,202)

31 March 2015
Germany
Italy
UK
Spain
Other Europe
Europe
India
Vodacom
Other AMAP
AMAP
Common Functions
Group

31 March 2014
Germany
Italy
UK
Spain
Other Europe
Europe
India
Vodacom
Other AMAP
AMAP
Common Functions
Group

31 March 2013
Germany
Italy
UK
Spain
Other Europe
Europe
India
Vodacom
Other AMAP
AMAP
Common Functions
Group

Non-current
assets1
£m

Capital
expenditure2
£m

Other
expenditure on
 intangible assets
£m

Depreciation
and
amortisation
£m

Impairment loss
£m

Operating
free cash flow3
£m

19,521
6,938
7,759
8,154
8,189
50,561
8,599
4,712
4,915
18,226
1,306
70,093

22,780 
7,984 
8,031 
3,653 
8,736 
51,184 
7,824 
4,560 
4,850 
17,234 
1,121 
69,539 

19,109 
– 
8,365 
4,599 
9,786 
41,859 
7,388 
5,668 
5,826 
18,882 
982 
61,723 

2,003
1,105
980
858
1,083
6,029
882
745
919
2,546
622
9,197

1,312 
180 
932 
511 
800 
3,735 
633 
663 
711 
2,007 
571 
6,313 

1,073 
– 
601 
377 
993 
3,044 
462 
703 
678 
1,843 
405 
5,292 

3
95
15
–
193
306
140
2
35
177
1
484

3 
– 
– 
– 
273 
276 
1,938 
3 
11 
1,952 
– 
2,228 

2 
– 
863 
– 
1,335 
2,200 
130 
10 
90 
230 
– 
2,430 

2,574
1,334
1,363
954
1,017
7,242
863
566
900
2,329
(6)
9,565

2,036 
164 
1,290 
587 
1,047 
5,124 
828 
593 
932 
2,353 
83 
7,560 

1,423 
– 
888 
590 
1,291 
4,192 
914 
696 
894 
2,504 
(35)
6,661 

–
–
–
–
–
–
–
–
–
–
–
–

4,900 
– 
– 
800 
900 
6,600 
– 
– 
– 
– 
– 
6,600 

– 
4,500 
– 
3,200 
– 
7,700 
– 
– 
– 
– 
– 
7,700 

1,002
544
200
(29)
543
2,260
332
762
409
1,503
(900)
2,863

1,706
251
621
255
980
3,813
812
1,174
619
2,605
161
6,579 

1,795
–
788
505
1,148
4,236
591
1,345
619
2,555
(244)
6,547 

Notes:
1  Comprises goodwill, other intangible assets and property, plant and equipment.
2 
3  The Group’s measure of segment cash flow, which primarily excludes capital expenditure, is reconciled to the closest equivalent GAAP measure cash generated by operations, on page 203.

Includes additions to property, plant and equipment and computer software, reported within intangibles. Excludes licences and spectrum additions.

116

Vodafone Group Plc Annual Report 2015 
 
3. Operating profit/(loss)

Detailed below are the key amounts recognised in arriving at our operating profit/(loss)

Net foreign exchange losses
Depreciation of property, plant and equipment (note 11):

Owned assets
Leased assets

Amortisation of intangible assets (note 10)
Impairment of goodwill in subsidiaries, associates and joint arrangements (note 4)
Negative goodwill1
Research and development expenditure
Staff costs (note 25)
Operating lease rentals payable:

Plant and machinery
Other assets including fixed line rentals

Loss on disposal of property, plant and equipment
Own costs capitalised attributable to the construction or acquisition of property, plant and equipment

Note:
1  Negative goodwill arising on the acquisition of Cable & Wireless Worldwide Plc on 27 July 2012.

2015 
£m 
8

5,002
44
4,519
–
–
140
4,194

774
1,529
49
(547)

2014 
£m 
16

3,990
48
3,522
6,600
–
214
3,875

651
1,502
85
(455)

2013 
£m 
21

3,600
37
3,024
7,700
(473)
307
3,620

506
1,297
77
(356)

The total remuneration of the Group’s auditor, PricewaterhouseCoopers LLP and other member firms of PricewaterhouseCoopers International 
Limited, for services provided to the Group during the year ended 31 March 2015 is analysed below. 

PricewaterhouseCoopers LLP was appointed as the Group’s auditor for the year ended 31 March 2015. Accordingly, comparative figures in the table 
below for the years ended 31 March 2014 and 31 March 2013 are in respect of remuneration paid to the Group’s previous auditor, Deloitte LLP and 
other member firms of Deloitte Touche Tohmatsu Limited.

Parent company
Subsidiaries
Audit fees:

Audit-related fees1 
Other assurance services2, 3
Tax fees3
Non-audit fees:

Total fees

2015
£m 
2
10
12

1
1
2
4

16

2014 
£m 
1 
8
9

1
3
–
4

13

2013 
£m 
1
7
8

1
–
–
1

9

Notes:
1  Relates to fees for statutory and regulatory filings. 
2  Amount for 2014 primarily arose from regulatory filings and shareholder documentation requirements in respect of the disposal of Verizon Wireless and the acquisition of the outstanding 

minority stake in Vodafone Italy. 

3  At the time of the Board decision to recommend PricewaterhouseCoopers LLP as the statutory auditor for the year ended 31 March 2015 in February 2014, PricewaterhouseCoopers LLP were 
providing a range of services to the Group. All services that were prohibited by the Securities and Exchange Commission (‘SEC’) for a statutory auditor to provide, ceased by 31 March 2014. 
All engagements that are not prohibited by the SEC, but would not have met the Group’s own internal approval policy for non-audit services, ceased by 30 June 2014 to enable a transition 
to alternative suppliers, where required. These services had a value of approximately £3 million through to completion and are included in the table above.

A description of the work performed by the Audit and Risk Committee in order to safeguard auditor independence when non-audit services are 
provided is set out in “Corporate governance” on page 67.

117

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
 
Notes to the consolidated financial statements (continued)

4. Impairment losses

Impairment occurs when the carrying value of assets is greater than the present value of the net cash flows they 
are expected to generate. We review the carrying value of assets for each country in which we operate at least 
annually. For further details on our impairment review process see “Critical accounting judgements and key 
sources of estimation uncertainty” in note 1 “Basis of preparation” to the consolidated financial statements.

Accounting policies
Goodwill
Goodwill is not subject to amortisation but is tested for impairment annually or whenever there is an indication that the asset may be impaired.

For the purpose of impairment testing, assets are grouped at the lowest levels for which there are separately identifiable cash flows, known as cash-
generating units. If the recoverable amount of the cash-generating unit is less than the carrying amount of the unit, the impairment loss is allocated 
first to reduce the carrying amount of any goodwill allocated to the unit and then to the other assets of the unit pro-rata on the basis of the carrying 
amount of each asset in the unit. Impairment losses recognised for goodwill are not reversible in subsequent periods.

The recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future cash flows are 
discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks 
specific to the asset for which the estimates of future cash flows have not been adjusted.

The Group prepares and approves formal five year management plans for its operations, which are used in the value in use calculations. In certain 
developing markets the fifth year of the management plan may not be indicative of the long-term future performance as operations may not have 
reached maturity. For these operations, the Group may extend the plan data for an additional five year period. 

Property, plant and equipment and finite lived intangible assets
At each reporting period date, the Group reviews the carrying amounts of its property, plant and equipment and finite lived intangible assets 
to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable 
amount of the asset is estimated in order to determine the extent, if any, of the impairment loss. Where it is not possible to estimate the recoverable 
amount of an individual asset, the Group estimates the recoverable amount of the cash-generating unit to which the asset belongs.

If the recoverable amount of an asset or cash-generating unit is estimated to be less than its carrying amount, the carrying amount of the asset 
or cash-generating unit is reduced to its recoverable amount and an impairment loss is recognised immediately in the income statement.

Where an impairment loss subsequently reverses, the carrying amount of the asset or cash-generating unit is increased to the revised estimate of its 
recoverable amount, not to exceed the carrying amount that would have been determined had no impairment loss been recognised for the asset 
or cash-generating unit in prior years and an impairment loss reversal is recognised immediately in the income statement.

Impairment losses
Following our annual impairment review no impairment charges were recorded in respect of the Group’s goodwill balances during the year ended 
31 March 2015. The impairment losses recognised in the consolidated income statement within operating profit in respect of goodwill in the years 
ended 31 March 2014 and 31 March 2013 are stated below. The impairment losses were based on value in use calculations.

Cash-generating unit
Germany
Italy
Spain
Portugal
Czech Republic
Romania

Reportable segment
Germany
Italy
Spain
Other Europe
Other Europe
Other Europe

Goodwill
The remaining carrying value of goodwill at 31 March was as follows:

Germany
Italy
Spain

Other

118

2015 
£m 
–
–
–
–
–
–
–

2014 
£m 
4,900
–
800
500
200
200
6,600

2015 
£m 
9,019
2,641
2,755
14,415
8,122
22,537

2013
£m 
–
4,500
3,200
–
–
–
7,700

2014 
£m 
10,306
3,017
1,662
14,985
8,330
23,315

Vodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
Key assumptions used in the value in use calculations
The key assumptions used in determining the value in use are:

Assumption
Budgeted EBITDA

Budgeted capital expenditure

Long-term growth rate

How determined
Budgeted EBITDA has been based on past experience adjusted for the following:
 a voice and messaging revenue is expected to benefit from increased usage from new customers, especially 
in emerging markets, the introduction of new services and traffic moving from fixed networks to mobile 
networks, though these factors will be offset by increased competitor activity, which may result in price 
declines, and the trend of falling termination and other regulated rates;

 a non-messaging data revenue is expected to continue to grow as the penetration of 3G (plus 4G where 
available) enabled devices and smartphones rise along with higher data bundle attachment rates, 
and new products and services are introduced; and

 a margins are expected to be impacted by negative factors such as the cost of acquiring and retaining 
customers in increasingly competitive markets and the expectation of further termination rate cuts 
by regulators and by positive factors such as the efficiencies expected from the implementation 
of Group initiatives.

The cash flow forecasts for capital expenditure are based on past experience and include the ongoing capital 
expenditure required to roll out networks in emerging markets, to provide voice and data products and services 
and to meet the population coverage requirements of certain of the Group’s licences. Capital expenditure 
includes cash outflows for the purchase of property, plant and equipment and computer software.
For businesses where the five year management plans are used for the Group’s value in use calculations, 
a long-term growth rate into perpetuity has been determined as the lower of:
 a the nominal GDP rates for the country of operation; and
 a the long-term compound annual growth rate in EBITDA in years six to ten estimated by management.

Pre-tax risk adjusted discount rate The discount rate applied to the cash flows of each of the Group’s operations is generally based on the risk free 

rate for ten year bonds issued by the government in the respective market. Where government bond rates 
contain a material component of credit risk, high quality local corporate bond rates may be used.
These rates are adjusted for a risk premium to reflect both the increased risk of investing in equities and the 
systematic risk of the specific Group operating company. In making this adjustment, inputs required are the 
equity market risk premium (that is the required increased return required over and above a risk free rate by an 
investor who is investing in the market as a whole) and the risk adjustment, beta, applied to reflect the risk of the 
specific Group operating company relative to the market as a whole.
In determining the risk adjusted discount rate, management has applied an adjustment for the systematic 
risk to each of the Group’s operations determined using an average of the betas of comparable listed mobile 
telecommunications companies and, where available and appropriate, across a specific territory. Management 
has used a forward-looking equity market risk premium that takes into consideration both studies by 
independent economists, the average equity market risk premium over the past ten years and the market risk 
premiums typically used by investment banks in evaluating acquisition proposals.

Year ended 31 March 2015
During the year ended 31 March 2015, no impairment charges were recorded in respect of the Group’s goodwill balances. 

The table below shows key assumptions used in the value in use calculations.

Pre-tax risk adjusted discount rate
Long-term growth rate
Budgeted EBITDA1
Budgeted capital expenditure2

Assumptions used in value in use calculation

Germany
% 
8.2
0.5
3.2
11.6–21.7

Italy
% 
10.5
1.0
0.8
12.5–25.6

Spain
% 
9.8
1.5
11.0
11.5–23.3

Notes:
1  Budgeted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash-generating units of the plans used for impairment testing.
2  Budgeted capital expenditure, which excludes licences and spectrum, is expressed as the range of capital expenditure as a percentage of revenue in the initial five years for all cash-generating 

units of the plans used for impairment testing.

119

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
Notes to the consolidated financial statements (continued)

4. Impairment losses (continued)

Sensitivity analysis
Other than as disclosed below, management believes that no reasonably possible change in any of the above key assumptions would cause the 
carrying value of any cash-generating unit to materially exceed its recoverable amount.

The estimated recoverable amounts of the Group’s operations in Germany, Italy and Spain exceed their carrying values by £2.2 billion, £1.3 billion 
and £0.3 billion respectively.

Pre-tax risk adjusted discount rate
Long-term growth rate
Budgeted EBITDA1
Budgeted capital expenditure2

  Change required for carrying value to equal the recoverable amount
Spain
pps 
0.3
(0.3)
(2.6)
0.7

Germany
pps
0.8
(0.9)
(7.3)
2.1

Italy
pps
1.6
(1.8)
(7.5)
2.9

Notes:
1  Budgeted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash-generating units of the plans used for impairment testing.
2  Budgeted capital expenditure, which excludes licences and spectrum, is expressed as a percentage of revenue in the initial five years for all cash-generating units of the plans used for 

impairment testing.

Year ended 31 March 2014
During the year ended 31 March 2014 impairment charges of £4,900 million, £800 million, £500 million, £200 million and £200 million were 
recorded in respect of the Group’s investments in Germany, Spain, Portugal, Czech Republic and Romania respectively. The impairment charges 
relate solely to goodwill. The recoverable amounts of Germany, Spain, Portugal, Czech Republic and Romania were £23.0 billion, £3.3 billion, 
£1.3 billion, £0.6 billion and £1.2 billion respectively.

The impairment charges were driven by lower projected cash flows within the business plans resulting in our reassessment of expected future 
business performance in the light of current trading and economic conditions.

The table below shows key assumptions used in the value in use calculations.

Pre-tax risk adjusted discount rate
Long-term growth rate
Budgeted EBITDA1
Budgeted capital expenditure2

Germany
% 
7.7
0.5
2.8
12.5–21.7

Italy
% 
10.5
1.0
(2.2)
11.1–25.5

Spain
% 
9.9
1.9
(0.7)
9.0–23.5

Portugal
% 
11.1
1.5
(0.8)
11.0–28.3

Czech Republic
% 
8.0
0.8
(0.6)
15.9–21.2

Romania
% 
11.0
1.0
1.7
10.5–17.3

Greece
% 
24.3
1.0
4.7
7.6–12.2

Assumptions used in value in use calculation

Notes:
1  Budgeted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash-generating units of the plans used for impairment testing. 
2  Budgeted capital expenditure, which excludes licences and spectrum, is expressed as the range of capital expenditure as a percentage of revenue in the initial five years for all cash-generating 

units of the plans used for impairment testing. 

120

Vodafone Group Plc Annual Report 2015 
 
 
 
 
Sensitivity analysis
Other than as disclosed below, management believed that no reasonably possible change in any of the above key assumptions would cause the 
carrying value of any cash-generating unit to exceed its recoverable amount.

The estimated recoverable amounts of the Group’s operations in Germany, Italy, Spain, Portugal, Czech Republic, Romania and Greece were equal 
to, or not materially greater than, their carrying values; consequently, any adverse change in key assumptions would, in isolation, have caused 
a further impairment loss to be recognised. 

The changes in the following table to assumptions used in the impairment review would have, in isolation, led to an (increase)/decrease to the 
aggregate impairment loss recognised in the year ended 31 March 2014.

Pre-tax risk adjusted discount rate
Long-term growth rate
Budgeted EBITDA1
Budgeted capital expenditure2

Pre-tax risk adjusted discount rate
Long-term growth rate
Budgeted EBITDA1
Budgeted capital expenditure2

Increase
by 2pps
£bn
(7.1)
4.9
0.8
(2.4)

Germany

Decrease
by 2pps
£bn
4.9
(5.2)
(0.8)
2.4

Increase
by 2pps
£bn
(0.9)
0.8
0.2
(0.8)

Increase
by 2pps
£bn
(0.2)
0.2
–
–

Spain

Decrease
by 2pps
£bn
0.8
(0.8)
(0.2)
0.8

Czech Republic

Decrease
by 2pps
£bn
0.2
(0.2)
–
–

Increase
by 2pps
£bn
(0.3)
0.4
0.1
(0.2)

Increase
by 2pps
£bn
(0.2)
0.2
0.1
–

Portugal

Decrease
by 2pps
£bn
0.4
(0.2)
(0.1)
0.2

Romania

Decrease
by 2pps
£bn
0.2
(0.2)
(0.1)
–

Notes:
1  Budgeted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash-generating units of the plans used for impairment testing.
2  Budgeted capital expenditure is expressed as a percentage of revenue in the initial five years for all cash-generating units of the plans used for impairment testing.

Year ended 31 March 2013
During the year ended 31 March 2013 impairment charges of £4,500 million and £3,200 million were recorded in respect of the Group’s investments 
in Italy and Spain respectively. The impairment charges relate solely to goodwill. The recoverable amounts of Italy and Spain were £8.9 billion and 
£4.2 billion respectively. The impairment charges were driven by a combination of lower projected cash flows within business plans, resulting from 
our reassessment of expected future business performance in light of current trading and economic conditions and adverse movements in discount 
rates driven by the credit rating and yields on ten year government bonds.

The table below shows key assumptions used in the value in use calculations.

Pre-tax risk adjusted discount rate
Long-term growth rate
Budgeted EBITDA1
Budgeted capital expenditure2

Italy
% 
11.3 
0.5 
(0.2) 
9.9–15.2 

Spain
% 
12.2 
1.9 
1.7 
11.2–15.2 

Germany
% 
9.6 
1.4
2.5 
11.3–12.6 

Assumptions used in value in use calculation 

Greece
% 
23.9 
1.0 
0.4 
7.8–11.0 

Portugal
% 
11.2 
0.4 
(1.5) 
10.0–18.9 

Romania
% 
11.2 
3.0 
0.8 
10.1–15.5 

Notes:
1  Budgeted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash-generating units of the plans used for impairment testing.
2  Budgeted capital expenditure, which excludes licences and spectrum, is expressed as the range of capital expenditure as a percentage of revenue in the initial five years for all cash-generating 

units of the plans used for impairment testing.

The pre-tax risk adjusted discount rate used for Czech Republic was 5.6%.

121

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements (continued)

4. Impairment losses (continued)

Sensitivity analysis
Other than as disclosed below, management believed that no reasonably possible change in any of the above key assumptions would cause the 
carrying value of any cash-generating unit to exceed its recoverable amount.

The estimated recoverable amounts of the Group’s operations in Italy, Spain, Portugal and Greece were equal to, or not materially greater than, their 
carrying values; consequently, any adverse change in key assumptions would, in isolation, have caused a further impairment loss to be recognised. 
The estimated recoverable amounts of the Group’s operations in Germany and Romania exceeded their carrying values by approximately 
£1,034 million and £184 million respectively. 

Pre-tax risk adjusted discount rate
Long-term growth rate
Budgeted EBITDA1
Budgeted capital expenditure2

Change required for carrying value  
to equal the recoverable amount

Germany
pps
0.4
(0.5)
(0.7)
1.1

Romania
pps 
1.0
(1.2)
(1.7)
2.8

Notes:
1  Budgeted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash-generating units of the plans used for impairment testing.
2  Budgeted capital expenditure is expressed as the range of capital expenditure as a percentage of revenue in the initial five years for all cash-generating units of the plans used for 

impairment testing.

The changes in the following table to assumptions used in the impairment review would have, in isolation, led to an (increase)/decrease to the 
aggregate impairment loss recognised in the year ended 31 March 2013:

Pre-tax risk adjusted discount rate
Long-term growth rate
Budgeted EBITDA1
Budgeted capital expenditure2

Increase
by 2pps
£bn
(1.4)
1.8
0.5
(0.9)

Italy

Decrease
by 2pps
£bn
1.8
(1.3)
(0.5)
0.9

Increase
by 2pps
£bn
(0.7)
–
–
(0.6)

Spain

Decrease
by 2pps
£bn
–
(0.7)
(0.1)
–

Increase
by 2pps
£bn
(0.3)
–
–
(0.2)

Portugal

Decrease
by 2pps
£bn
–
(0.3)
(0.1)
–

Notes:
1  Budgeted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash-generating units of the plans used for impairment testing.
2  Budgeted capital expenditure is expressed as a percentage of revenue in the initial five years for all cash-generating units of the plans used for impairment testing.

122

Vodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
 
 
5. Investment income and financing costs

Investment income comprises interest received from short-term investments, bank deposits, government bonds 
and gains from foreign exchange contracts which are used to hedge net debt. Financing costs mainly arise from 
interest due on bonds and commercial paper issued, bank loans and the results of hedging transactions used to 
manage foreign exchange and interest rate movements. 

Investment income:
Available-for-sale investments:

Dividends received

Loans and receivables at amortised cost
Fair value through the income statement (held for trading):

Derivatives – foreign exchange contracts
Other1

Financing costs: 
Items in hedge relationships:

Other loans
Interest rate and cross currency interest rate swaps
Fair value hedging instrument
Fair value of hedged item

Other financial liabilities held at amortised cost:

Bank loans and overdrafts2
Other loans3
Interest credit on settlement of tax issues4
Equity put rights and similar arrangements5

Fair value through the income statement (held for trading):

Derivatives – forward starting swaps and futures
Other1

Net financing costs

2015 
£m 

2014 
£m 

–
324

–
559
883

245
(123)
(461)
418

842
677
(4)
11

10
184

82
70
346

265
(196)
386
(363)

557
770
(15)
143

2013 
£m 

2 
124 

115
64
305

228
(184)
(81)
112

584
736
(91)
136

131
–
1,736
853

1
6
1,554
1,208

105
51
1,596
1,291

Notes:
1 

 Amounts for 2015 include net foreign exchange gains of £526 million (2014: £21 million gain; 2013: £91 million loss) arising from net foreign exchange movements on certain 
intercompany balances. 

2  The Group capitalised £142 million of interest expense in the year (2014: £3 million; 2013: £8 million). 
3  Amounts for 2015 include net foreign exchange losses of £250 million (2014: £201 million; 2013: £nil).
4  Amounts for 2015, 2014 and 2013 include a reduction of the provision for potential interest on tax issues. 
5 

Includes amounts in relation to the Group’s arrangements with its non-controlling interests.

123

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
 
 
Notes to the consolidated financial statements (continued)

6. Taxation

This note explains how our Group tax charge arises. The deferred tax section of the note also provides information 
on our expected future tax charges and sets out the tax assets held across the Group together with our view on 
whether or not we expect to be able to make use of these in the future. 

Accounting policies
Income tax expense represents the sum of the current tax payable and deferred tax.

Current tax payable or recoverable is based on taxable profit for the year. Taxable profit differs from profit as reported in the income statement 
because some items of income or expense are taxable or deductible in different years or may never be taxable or deductible. The Group’s liability for 
current tax is calculated using UK and foreign tax rates and laws that have been enacted or substantively enacted by the reporting period date.

Deferred tax is the tax expected to be payable or recoverable in the future arising from temporary differences between the carrying amounts 
of assets and liabilities in the financial statements and the corresponding tax bases used in the computation of taxable profit. It is accounted for using 
the statement of financial position liability method. Deferred tax liabilities are generally recognised for all taxable temporary differences and deferred 
tax assets are recognised to the extent that it is probable that temporary differences or taxable profits will be available against which deductible 
temporary differences can be utilised. 

Such assets and liabilities are not recognised if the temporary difference arises from the initial recognition (other than in a business combination) 
of assets and liabilities in a transaction that affects neither the taxable profit nor the accounting profit. Deferred tax liabilities are not recognised to the 
extent they arise from the initial recognition of non-tax deductible goodwill.

Deferred tax liabilities are recognised for taxable temporary differences arising on investments in subsidiaries and associates, and interests in joint 
arrangements, except where the Group is able to control the reversal of the temporary difference and it is probable that the temporary difference 
will not reverse in the foreseeable future.

The carrying amount of deferred tax assets is reviewed at each reporting period date and adjusted to reflect changes in the Group’s assessment that 
sufficient taxable profits will be available to allow all or part of the asset to be recovered.

Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset realised, based on tax rates 
that have been enacted or substantively enacted by the reporting period date.

Tax assets and liabilities are offset when there is a legally enforceable right to set off current tax assets against current tax liabilities and when they 
either relate to income taxes levied by the same taxation authority on either the same taxable entity or on different taxable entities which intend 
to settle the current tax assets and liabilities on a net basis.

Tax is charged or credited to the income statement, except when it relates to items charged or credited to other comprehensive income or directly 
to equity, in which case the tax is recognised in other comprehensive income or in equity.

Income tax expense 

United Kingdom corporation tax expense:

Current year
Adjustments in respect of prior years

Overseas current tax expense:

Current year
Adjustments in respect of prior years

Total current tax expense

Deferred tax on origination and reversal of temporary differences:

United Kingdom deferred tax 
Overseas deferred tax
Total deferred tax income
Total income tax (income)/expense 

2015 
£m

–
11
11

 846 
(149)
 697 
708

2014 
£m

–
17
17

3,114 
(25)
3,089
3,106

(39)
(5,434)
(5,473)
(4,765)

57
(19,745)
(19,688)
(16,582)

2013 
£m

–
24
24

1,062
(249)
813
837

(52)
(309)
(361)
476

UK operating profits are more than offset by statutory allowances for capital investment in the UK network and systems plus ongoing interest costs 
including those arising from the £6.8 billion of spectrum payments to the UK government in 2000 and 2013.

124

Vodafone Group Plc Annual Report 2015 
 
 
 
 
 
Tax on discontinued operations

Tax (credit)/charge on profit from ordinary activities of discontinued operations
Tax charge relating to the gain or loss of discontinued operations
Total tax (credit)/charge on discontinued operations

Tax (credited)/charged directly to other comprehensive income

Current tax charge
Deferred tax (credit)/charge
Total tax (credited)/charged directly to other comprehensive income

Tax (credited)/charged directly to equity

Current tax (credit)/charge
Deferred tax credit
Total tax (credited)/charged directly to equity 

2015 
£m
(57)
–
(57)

2015 
£m
2
(267)
(265)

2015 
£m
(4)
(3)
(7)

2014 
£m
1,709
– 
1,709

2013 
£m
1,750
–
1,750

2014 
£m
–
23
23

2014 
£m
12
–
12

2013 
£m
4
(37)
(33)

2013 
£m
(17)
(1)
(18)

Factors affecting the tax expense for the year
The table below explains the differences between the expected tax expense at the UK statutory tax rate of 21% (2014: 23% and 2013: 24%), and the 
Group’s total tax expense for each year.

Continuing profit/(loss) before tax as shown in the consolidated income statement
Expected income tax expense/(income) at UK statutory tax rate
Effect of different statutory tax rates of overseas jurisdictions
Impairment losses with no tax effect
Disposal of Group investments
Effect of taxation of associates and joint ventures, reported within operating profit
Recognition of deferred tax assets in Luxembourg and Germany1
Tax charge on rationalisation and re-organisation of non-US assets prior to VZW disposal2
Deferred tax impact of previously unrecognised temporary differences including losses
Current tax impact of previously unrecognised temporary differences including losses
Effect of unrecognised temporary differences
Adjustments in respect of prior years
Gain on acquisition of CWW with no tax effect
Effect of secondary and irrecoverable taxes
Deferred tax on overseas earnings
Effect of current year changes in statutory tax rates
Expenses not deductible for tax purposes and other items
Tax on income derived from discontinued operations
Exclude taxation of associates
Income tax (income)/expense

2015 
£m 
1,095
230
138
–
–
25
(5,468)
–
(40)
–
342
(245)
–
66
38
118
148
–
(117)
(4,765)

2014 
£m 
(5,270)
(1,212)
(328)
1,958
211
61
(19,318)
1,365
(164)
–
215
(43)
–
37
4
158
210
418
(154)
(16,582)

2013 
£m
(3,483)
(836)
(9)
2,664
(10)
129
–
–
(625)
(74)
(184)
(234)
(164)
94
(4)
(2)
104
–
(373)
476

Notes:
1  See commentary regarding deferred tax asset recognition on page 127.
2 

Includes the US tax charge of £2,210 million on the rationalisation and reorganisation of non-US assets prior to the disposal of our interest in Verizon Wireless. 

125

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
Notes to the consolidated financial statements (continued)

6. Taxation (continued)

Deferred tax
Analysis of movements in the net deferred tax balance during the year:

1 April 2014
Exchange movements
Credited to the income statement (continuing operations)
Charged to the income statement (discontinued operations)
Credited directly to other comprehensive income
Credited directly to equity
Reclassifications
Arising on acquisition and disposals
31 March 2015

Deferred tax assets and liabilities, before offset of balances within countries, are as follows:

Accelerated tax depreciation
Intangible assets
Tax losses
Deferred tax on overseas earnings
Other temporary differences
31 March 2015

Amount 
(charged)/ 
credited 
in income 
statement 
£m 
382
195
4,866
(38)
68
5,473

Gross 
deferred 
tax asset 
£m 
1,183
107
28,080
–
1,695
31,065

Gross 
deferred tax 
liability 
£m 
(1,355)
(1,704)
–
(40)
(94)
(3,193)

Less 
amounts 
unrecognised 
£m 
(61)
13
(4,430)
–
(144)
(4,622)

Deferred tax assets and liabilities are analysed in the statement of financial position, after offset of balances within countries, as follows:

Deferred tax asset
Deferred tax liability
31 March 2015

At 31 March 2014, deferred tax assets and liabilities, before offset of balances within countries, were as follows:

Accelerated tax depreciation
Intangible assets
Tax losses
Deferred tax on overseas earnings
Other temporary differences
31 March 2014

Amount 
(charged)/ 
credited 
in income 
statement 
£m 
(123)
255
19,433
(2)
125
19,688

Gross 
deferred 
tax asset 
£m 
993
72
28,569
–
1,186
30,820

Gross 
deferred tax 
liability 
£m 
(1,597)
(1,409)
–
–
(343)
(3,349)

Less 
amounts 
unrecognised 
£m 
(40)
1
(7,418)
–
(154)
(7,611)

£m 
19,860
(2,977)
5,473
–
267
3
(12)
636
23,250

Net 
recognised 
deferred tax 
(liability)/ 
asset 
£m 
(233)
(1,584)
23,650
(40)
1,457
23,250

£m 
23,845
(595)
23,250

Net 
recognised 
deferred tax 
(liability)/ 
asset 
£m 
(644)
(1,336)
21,151
–
689
19,860

At 31 March 2014 deferred tax assets and liabilities were analysed in the statement of financial position, after offset of balances within countries, 
as follows:

Deferred tax asset
Deferred tax liability
31 March 2014

£m 
20,607
(747)
19,860

Factors affecting the tax charge in future years
Factors that may affect the Group’s future tax charge include the impact of corporate restructurings, the resolution of open issues, future planning, 
corporate acquisitions and disposals, the use of brought forward tax losses and changes in tax legislation and tax rates. 

The Group is routinely subject to audit by tax authorities in the territories in which it operates and, specifically, in India these are usually resolved 
through the Indian legal system. We consider each issue on its merits and, where appropriate, hold provisions in respect of the potential tax liability 
that may arise. However, the amount ultimately paid may differ materially from the amount accrued and could therefore affect the Group’s overall 
profitability and cash flows in future periods. See note 30 “Contingent liabilities” to the consolidated financial statements.

126

Vodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
At 31 March 2015, the gross amount and expiry dates of losses available for carry forward are as follows:

Losses for which a deferred tax asset is recognised 
Losses for which no deferred tax is recognised 

Expiring 
within 
5 years 
£m 
104
1,124
1,228

At 31 March 2014, the gross amount and expiry dates of losses available for carry forward are as follows:

Losses for which a deferred tax asset is recognised 
Losses for which no deferred tax is recognised 

Expiring 
within 
5 years 
£m 
274
1,281
1,555

Expiring 
within 
6–10 years 
£m 
64
543
607

Expiring 
within 
6–10 years 
£m 
461
519
980

Unlimited 
£m 
87,246
16,084
103,330

Total 
£m 
87,414
17,751
105,165

Unlimited 
£m 
79,115
26,318
105,433

Total 
£m 
79,850
28,118
107,968

Deferred tax assets on losses in Luxembourg
Included in the table above are losses of £70,576 million (2014: £73,734 million) that have arisen in Luxembourg companies, principally as a result 
of revaluations of those companies’ investments for local GAAP purposes. These losses do not expire.

A deferred tax asset of £20,755 million (2014: £18,150 million) has been recognised in respect of these losses as we conclude it is probable that the 
Luxembourg entities will continue to generate taxable profits in the future against which we can utilise these losses. The Luxembourg companies 
income is derived from the Group’s internal financing and procurement and roaming activities. We have reviewed the latest forecasts for the 
Luxembourg companies, including their ability to continue to generate income beyond the forecast period under the tax laws substantively enacted 
at the balance sheet date. The assessment also considered whether the structure of the Group would continue to allow the generation of taxable 
income. Based on this, we conclude that it is probable that the Luxembourg companies will continue to generate taxable income in the future.

Based on the current forecasts the losses will be fully utilised over the next 55 to 65 years. A 5%–10% change in the forecast income in Luxembourg 
would change the period over which the losses will be fully utilised by between two and four years. Any future changes in tax law or the structure 
of the Group could have a significant effect on the use of losses, including the period over which the losses are utilised.

During the current year we recognised an additional deferred tax asset of £3,341 million relating to the historic tax losses in Luxembourg 
as a consequence of the financing arrangements for the acquisition of Grupo Corporativo Ono, S.A. We also recognised an additional deferred tax 
asset of £2,127 million arising from the revaluation of investments based upon the local GAAP financial statements.

We also have £7,642 million (2014: £7,642 million) of Luxembourg losses in a former Cable & Wireless Worldwide Group company, for which 
no deferred tax asset has been recognised as it is uncertain whether these losses will be utilised.

Deferred tax assets on losses in Germany
The Group has tax losses of £13,600 million (2014: £15,290 million) in Germany arising on the write down of investments in Germany in 2000. 
The losses are available to use against both German federal and trade tax liabilities and they do not expire. 

A deferred tax asset of £2,086 million (2014: £2,344 million) has been recognised in respect of these losses as we conclude it is probable that the 
German business will continue to generate taxable profits in the future against which we can utilise these losses. We have reviewed the latest 
forecasts for the German business which incorporate the unsystematic risks of operating in the telecommunications business (see pages 32 to 37). 
In the period beyond the five year forecast, we have reviewed the profits inherent in the value in use calculations and based on these and our 
expectations for the German business, we believe it is probable the German losses will be fully utilised. Based on the current forecasts the losses will 
be fully utilised over the next 10 to 15 years. A 5%–10% change in the profits of the German business would change the period over which the losses 
will be fully utilised by up to one year.

The recognition of the additional deferred tax assets in Luxembourg and Germany in the year ended 31 March 2014 was triggered by the agreement 
to dispose of the US group whose principal asset was its 45% interest in Verizon Wireless, which removed significant uncertainty over the future 
structure of the Group including the continuation of future income streams in Luxembourg and the availability of the losses in Germany.

Other tax losses
During the year, the Group acquired Grupo Corporativo Ono, S.A. and which had tax losses of £2,375 million in Spain and which are available to offset 
against the future profits of the Spanish business. The losses do not expire.

A deferred tax asset of £603 million (2014: £nil) has been recognised in respect of these losses as we conclude it is probable that the Spanish 
business will continue to generate taxable profits in the future against which we can utilise these losses. We have reviewed the latest forecasts for 
the Spanish business which incorporate the unsystematic risks of operating in the telecommunications business (see pages 32 to 37). In the period 
beyond the five year forecast, we have reviewed the profits inherent in the value in use calculations and based on these and our expectations for the 
Spanish business, we believe it is probable the losses will be fully utilised. Based on the current forecasts the losses will be fully utilised over the next 
eight to ten years. A 5%–10% change in the profits of the Spanish business would not significantly alter the utilisation period.

We have losses amounting to £6,735 million (2014: £6,651 million) in respect of UK subsidiaries which are only available for offset against future 
capital gains and since it is uncertain whether these losses will be utilised, no deferred tax asset has been recognised. We recognised a deferred tax 
asset (2014: £442 million) of these losses in the prior year.

The remaining losses relate to a number of other jurisdictions across the Group. There are also £310 million (2014: £339 million) of unrecognised 
other temporary differences.

127

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements (continued)

6. Taxation (continued)

We hold a deferred tax liability of £40 million (2014: £nil) in respect of deferred taxation that would arise if temporary differences on investments 
in subsidiaries, associates and interests in joint ventures were to be realised after the balance sheet date (see table above). No deferred tax liability has 
been recognised in respect of a further £14,925 million (2014: £22,985 million) of unremitted earnings of subsidiaries, associates and joint ventures 
because we are in a position to control the timing of the reversal of the temporary difference and it is probable that such differences will not reverse 
in the foreseeable future. It is not practicable to estimate the amount of unrecognised deferred tax liabilities in respect of these unremitted earnings.

7. Discontinued operations

On 21 February 2014 we completed the sale of our US group whose principal asset was its 45% interest in Verizon 
Wireless. The results of these discontinued operations are detailed below.

Income statement and segment analysis of discontinued operations

Share of result in associates
Net financing income/(costs)
Profit before taxation
Taxation relating to performance of discontinued operations
Post-tax profit from discontinued operations

Gain on disposal of discontinued operations

Gain on disposal of discontinued operations before taxation (see note 28)
Other items arising from the disposal1
Net gain on disposal of discontinued operations 

Note:
1 

Includes dividends received from Verizon Wireless after the date of the announcement of the disposal.

Profit for the financial year from discontinued operations 

Profit for the financial year from discontinued operations
Net gain on disposal of discontinued operations 
Profit for the financial year from discontinued operations

Earnings per share from discontinued operations

– Basic
– Diluted

Total comprehensive income for the financial year from discontinued operations

Attributable to owners of the parent

Cash flows from discontinued operations1

Net cash flows from operating activities
Net cash flows from investing activities
Net cash flows from financing activities
Net (decrease)/increase in cash and cash equivalents
Cash and cash equivalents at the beginning of the financial year
Exchange gain/(loss) on cash and cash equivalents
Cash and cash equivalents at the end of the financial year

2015 
£m 
–
–
–
57
57

2015
£m 
–
–
–

2015
£m 
57
–
57

2014 
£m 
3,191
27
3,218
(1,709)
1,509

2014 
£m 
44,996
1,603
46,599

2014 
£m 
1,509
46,599
48,108

2013 
£m 
6,422
(56)
6,366
(1,750)
4,616

2013 
£m 
–
–
–

2013 
£m 
4,616
–
4,616

2015 
Pence per share 
0.22p
0.21p

2014 
Pence per share 
181.74p
180.30p

2013 
Pence per share 
17.20p
17.20p

2015 
£m 
57

2015 
£m 
–
–
–
–
–
–
–

2014 
£m 
48,108

2014 
£m 
(2,617)
4,830
(2,225)
(12)
–
12
– 

2013 
£m 
4,616

2013 
£m 
(1,464)
4,798
(5,164)
(1,830)
1,721
109
– 

Note:
1  During the year ended 31 March 2015, the Group received a final tax distribution from Verizon Wireless of £359 million and a taxation refund of £84 million in relation to our disposed US Group. 

128

Vodafone Group Plc Annual Report 20158. Earnings per share 

Basic earnings per share is the amount of profit generated for the financial year attributable to equity shareholders 
divided by the weighted average number of shares in issue during the year.

Weighted average number of shares for basic earnings per share
Effect of dilutive potential shares: restricted shares and share options
Weighted average number of shares for diluted earnings per share

Earnings for basic and diluted earnings per share

Basic earnings per share
Diluted earnings per share

2015 
Millions 
26,489
140
26,629

2015
£m 
5,761

21.75p
21.63p

2014 
Millions 
26,472
210 
26,682

2014
£m 
59,254 

223.84p
222.07p

2013 
Millions 
26,831
–
26,831

2013
£m 
413 

1.54p
1.54p

On 19 February 2014, we announced a “6 for 11” share consolidation effective 24 February 2014. This had the effect of reducing the number 
of shares in issue from 52,821,751,216 ordinary shares (including 4,351,833,492 ordinary shares held in Treasury) as at the close of business 
on 18 February 2014 to 28,811,864,298 new ordinary shares in issue immediately after the share consolidation on 24 February 2014. 

9. Equity dividends

Dividends are one type of shareholder return, historically paid to our shareholders in February and August. 

Declared during the financial year:
Final dividend for the year ended 31 March 2014: 7.47 pence per share
(2013: 6.92 pence per share, 2012: 6.47 pence per share)
Interim dividend for the year ended 31 March 2015: 3.60 pence per share
(2014: 3.53 pence per share, 2013: 3.27 pence per share)
Special dividend for the year ended 31 March 2015: nil
(2014: 172.94 US cents per share – see below, 2013: nil)

Proposed after the end of the reporting period and not recognised as a liability:
Final dividend for the year ended 31 March 2015: 7.62 pence per share 
(2014: 7.47 pence per share, 2013: 6.92 pence per share)

2015 
£m 

2014 
£m 

2013 
£m 

1,975

955

–
2,930

3,365

1,711

35,490
40,566

3,193

1,608

–
4,801

2,020

1,975

3,377

On 2 September 2013 Vodafone announced that it had reached agreement to dispose of its US group whose principal asset was its 45% interest 
in Verizon Wireless (‘VZW’) to Verizon Communications Inc. (‘Verizon’), for a total consideration of US$130 billion (£79 billion).

At a General Meeting of the Company on 28 January 2014, shareholders approved the transactions and following completion on 21 February 2014, 
Vodafone shareholders received all of the Verizon shares and US$23.9 billion (£14.3 billion) of cash (the ‘Return of Value’) totalling US$85.2 billion 
(£51.0 billion). 

The Return of Value was carried out in the form of a B share scheme pursuant to a Court-approved scheme of arrangement and associated 
reduction of capital (the ‘Scheme’). The Scheme provided shareholders (other than shareholders in the United States and certain other jurisdictions) 
with the flexibility to receive their proceeds as either an income or capital return. Under the Scheme, Vodafone shareholders were issued unlisted, 
non-voting bonus shares, which were shortly thereafter either cancelled in consideration of the relevant amount of Verizon shares and cash 
or the holders received the relevant amount of Verizon shares and cash in satisfaction of a special distribution on the bonus shares, depending 
on shareholder elections and subject to applicable securities laws. 

129

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements (continued)

10. Intangible assets 

Our statement of financial position contains significant intangible assets, mainly in relation to goodwill and 
licences and spectrum. Goodwill, which arises when we acquire a business and pay a higher amount than the fair 
value of its net assets primarily due to the synergies we expect to create, is not amortised but is subject to annual 
impairment reviews. Licences and spectrum are amortised over the life of the licence. For further details see 
“Critical accounting judgements” in note 1 “Basis of preparation” to the consolidated financial statements.

Accounting policies
Identifiable intangible assets are recognised when the Group controls the asset, it is probable that future economic benefits attributed to the asset 
will flow to the Group and the cost of the asset can be reliably measured.

Goodwill
Goodwill arising on the acquisition of an entity represents the excess of the cost of acquisition over the Group’s interest in the net fair value of the 
identifiable assets, liabilities and contingent liabilities of the entity recognised at the date of acquisition. 

Goodwill is initially recognised as an asset at cost and is subsequently measured at cost less any accumulated impairment losses. Goodwill is not 
subject to amortisation but is tested for impairment or whenever there is evidence that it may be required. Goodwill is denominated in the currency 
of the acquired entity and revalued to the closing exchange rate at each reporting period date.

Negative goodwill arising on an acquisition is recognised directly in the income statement.

On disposal of a subsidiary or a jointly controlled entity, the attributable amount of goodwill is included in the determination of the profit or loss 
recognised in the income statement on disposal.

Goodwill arising before the date of transition to IFRS, on 1 April 2004, has been retained at the previous UK GAAP amounts, subject to being tested 
for impairment at that date. Goodwill written off to reserves under UK GAAP prior to 1998 has not been reinstated and is not included in determining 
any subsequent profit or loss on disposal.

Finite lived intangible assets
Intangible assets with finite lives are stated at acquisition or development cost, less accumulated amortisation. The amortisation period and method 
is reviewed at least annually. Changes in the expected useful life or the expected pattern of consumption of future economic benefits embodied 
in the asset are accounted for by changing the amortisation period or method, as appropriate, and are treated as changes in accounting estimates. 

Licence and spectrum fees
Amortisation periods for licence and spectrum fees are determined primarily by reference to the unexpired licence period, the conditions for licence 
renewal and whether licences are dependent on specific technologies. Amortisation is charged to the income statement on a straight-line basis over 
the estimated useful lives from the commencement of related network services.

Computer software
Computer software comprises computer software purchased from third parties as well as the cost of internally developed software. Computer  
software licences are capitalised on the basis of the costs incurred to acquire and bring into use the specific software. Costs that are directly 
associated with the production of identifiable and unique software products controlled by the Group, and are probable of producing 
future economic benefits, are recognised as intangible assets. Direct costs include software development employee costs and directly 
attributable overheads.

Software integral to an item of hardware equipment is classified as property, plant and equipment.

Costs associated with maintaining computer software programs are recognised as an expense when they are incurred.

Internally developed software is recognised only if all of the following conditions are met:
 a an asset is created that can be separately identified;
 a it is probable that the asset created will generate future economic benefits; and
 a the development cost of the asset can be measured reliably.

Amortisation is charged to the income statement on a straight-line basis over the estimated useful life from the date the software is available for use.

Other intangible assets
Other intangible assets, including brands and customer bases, are recorded at fair value at the date of acquisition. Amortisation is charged to the 
income statement, over the estimated useful lives of intangible assets from the date they are available for use, on a straight-line basis, with the 
exception of customer relationships which are amortised on a sum of digits basis. The amortisation basis adopted for each class of intangible asset 
reflects the Group’s consumption of the economic benefit from that asset.

130

Vodafone Group Plc Annual Report 2015Estimated useful lives
The estimated useful lives of finite lived intangible assets are as follows:
 a Licence and spectrum fees
 a Computer software
 a Brands
 a Customer bases

3–25 years
3–5 years
1–10 years
2–7 years

Cost:
1 April 2013 
Exchange movements
Arising on acquisition
Additions 
Disposals
Other
31 March 2014
Exchange movements
Arising on acquisition
Additions 
Disposals
Other
31 March 2015

Accumulated impairment losses and amortisation:
1 April 2013 
Exchange movements
Amortisation charge for the year
Impairment losses
Disposals
Other
31 March 2014
Exchange movements
Amortisation charge for the year
Disposals
Other
31 March 2015

Net book value:
31 March 2014 
31 March 2015

 Goodwill 
£m 

73,316 
(3,054)
6,859 
– 
– 
– 
77,121 
(8,756)
1,634
–
–
–
69,999

48,926 
(1,720)
– 
6,600 
– 
– 
53,806 
(6,344)
–
–
–
47,462

Licences and 
spectrum 
£m 

28,871 
(1,757)
1,319 
2,228 
(74)
5 
30,592 
(1,235)
–
467
–
(20)
29,804

12,534 
(732)
1,683 
– 
(65)
– 
13,420 
(717)
1,751
–
–
14,454

23,315 
22,537

17,172 
15,350

Computer 
software 
£m 

8,879 
(375)
464 
1,437 
(296)
103 
10,212 
(1,036)
48
1,844
(464)
11
10,615

6,112 
(261)
1,282 
– 
(278)
9 
6,864 
(707)
1,491
(454)
8
7,202

3,348 
3,413

Other 
£m 

2,905 
(434)
2,861 
– 
– 
– 
5,332 
(542)
905
17
(12)
–
5,700

2,260 
(338)
557 
– 
– 
– 
2,479 
(234)
1,277
(12)
–
3,510

2,853 
2,190

Total 
£m 

113,971 
(5,620)
11,503 
3,665 
(370)
108 
123,257 
(11,569)
2,587
2,328
(476)
(9)
116,118

69,832 
(3,051)
3,522 
6,600 
(343)
9 
76,569 
(8,002)
4,519
(466)
8
72,628

46,688 
43,490

For licences and spectrum and other intangible assets, amortisation is included within the cost of sales line within the consolidated income 
statement. Licences and spectrum with a net book value of £2,059 million (2014: £3,885 million) have been pledged as security against borrowings.

The net book value and expiry dates of the most significant licences are as follows: 

Germany
Italy
UK
India
Qatar
Netherlands

Expiry date
2016/2020/2025
2018/2021/2029
2033
2015–2034
2028/2029
2016/2029/2030

2015 
£m 
2,843
1,094
3,050
3,994
987
940

2014 
£m 
3,743
1,301
3,425
3,885
945
1,188

The remaining amortisation period for each of the licences in the table above corresponds to the expiry date of the respective licence. A summary 
of the Group’s most significant spectrum licences can be found on page 200.

131

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements (continued)

11. Property, plant and equipment 

We make significant investments in network equipment and infrastructure – the base stations and technology 
required to operate our networks – that form the majority of our tangible assets. All assets are depreciated over 
their useful economic lives. For further details on the estimation of useful economic lives, see “Critical accounting 
judgements” in note 1 “Basis of preparation” to the consolidated financial statements.

Accounting policies
Land and buildings held for use are stated in the statement of financial position at their cost, less any subsequent accumulated depreciation and 
subsequent accumulated impairment losses. 

Amounts for equipment, fixtures and fittings, which includes network infrastructure assets and which together comprise an all but insignificant 
amount of the Group’s property, plant and equipment, are stated at cost less accumulated depreciation and any accumulated impairment losses.

Assets in the course of construction are carried at cost, less any recognised impairment loss. Depreciation of these assets commences when the 
assets are ready for their intended use.

The cost of property, plant and equipment includes directly attributable incremental costs incurred in their acquisition and installation.

Depreciation is charged so as to write off the cost of assets, other than land, using the straight-line method, over their estimated useful lives, 
as follows:

Land and buildings
 a Freehold buildings
 a Leasehold premises

25–50 years
the term of the lease

Equipment, fixtures and fittings
 a Network infrastructure
 a Other

3–25 years
3–10 years

Depreciation is not provided on freehold land.

Assets held under finance leases are depreciated over their expected useful lives on the same basis as owned assets or, where shorter, the term 
of the relevant lease.

The gain or loss arising on the disposal or retirement of an item of property, plant and equipment is determined as the difference between any sale 
proceeds and the carrying amount of the asset and is recognised in the income statement.

132

Vodafone Group Plc Annual Report 2015Cost:
1 April 2013 
Exchange movements
Arising on acquisition
Additions
Disposals of subsidiaries
Disposals
Transfer of assets to joint operations
Other
31 March 2014
Exchange movements
Arising on acquisition
Additions
Disposals 
Other
31 March 2015

Accumulated depreciation and impairment:
1 April 2013 
Exchange movements
Charge for the year
Disposals of subsidiaries
Disposals
Transfer of assets to joint operations 
Other
31 March 2014
Exchange movements
Charge for the year
Disposals 
Other
31 March 2015

Net book value:
31 March 2014
31 March 2015

Land and 
buildings 
£m 

1,598 
(99)
113 
127 
– 
(93)
–
– 
1,646 
(117)
7
172
(52)
13
1,669

699 
(20)
99 
– 
(46)
–
– 
732 
(62)
118
(24)
(10)
754

914
915

Equipment, 
fixtures 
and fittings 
£m 

42,448 
(2,900)
6,286 
4,743 
(15)
(1,224)
(672)
(103)
48,563 
(4,107)
3,443
7,181
(1,664)
14
53,430

25,763 
(1,477)
3,939 
(15)
(1,099)
(476)
(9)
26,626 
(2,296)
4,928
(1,550)
34
27,742

Total 
£m 

44,046 
(2,999)
6,399 
4,870 
(15)
(1,317)
(672)
(103)
50,209 
(4,224)
3,450
7,353
(1,716)
27
55,099

26,462 
(1,497)
4,038 
(15)
(1,145)
(476)
(9)
27,358 
(2,358)
5,046
(1,574)
24
28,496

21,937
25,688

22,851
26,603

The net book value of land and buildings and equipment, fixtures and fittings includes £24 million and £468 million respectively (2014: £48 million 
and £413 million) in relation to assets held under finance leases. Included in the net book value of land and buildings and equipment, fixtures 
and fittings are assets in the course of construction, which are not depreciated, with a cost of £85 million and £1,705 million respectively 
(2014: £70 million and £1,617 million). Property, plant and equipment with a net book value of £nil (2014: £1 million) has been pledged as security 
against borrowings.

133

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements (continued)

12. Investments in associates and joint arrangements

We hold interests in several associates where we have significant influence, with the most significant being 
Safaricom Limited following the disposal of Verizon Wireless on 21 February 2014, as well as interests in a number 
of joint arrangements where we share control with one or more third parties. For further details see “Critical 
accounting judgements” in note 1 “Basis of preparation” to the consolidated financial statements.

Accounting policies
Interests in joint arrangements
A joint arrangement is a contractual arrangement whereby the Group and other parties undertake an economic activity that is subject to joint 
control; that is, when the relevant activities that significantly affect the investee’s returns require the unanimous consent of the parties sharing 
control. Joint arrangements are either joint operations or joint ventures.

Joint operations
A joint operation is a joint arrangement whereby the parties that have joint control have the rights to the assets, and obligations for the liabilities, 
relating to the arrangement or that other facts and circumstances indicate that this is the case. The Group’s share of assets, liabilities, revenue, 
expenses and cash flows are combined with the equivalent items in the financial statements on a line-by-line basis. 

Any goodwill arising on the acquisition of the Group’s interest in a jointly controlled entity is accounted for in accordance with the Group’s accounting 
policy for goodwill arising on the acquisition of a subsidiary.

Joint ventures
A joint venture is a joint arrangement whereby the parties that have joint control have the rights to the net assets of the arrangement.

At the date of acquisition, any excess of the cost of acquisition over the Group’s share of the net fair value of the identifiable assets, liabilities and 
contingent liabilities of the joint venture is recognised as goodwill. The goodwill is included within the carrying amount of the investment. 

The results and assets and liabilities of joint ventures are incorporated in the consolidated financial statements using the equity method 
of accounting. Under the equity method, investments in joint ventures are carried in the consolidated statement of financial position at cost 
as adjusted for post-acquisition changes in the Group’s share of the net assets of the joint venture, less any impairment in the value of the 
investment. The Group’s share of post-tax profits or losses are recognised in the consolidated income statement. Losses of a joint venture in excess 
of the Group’s interest in that joint venture are recognised only to the extent that the Group has incurred legal or constructive obligations or made 
payments on behalf of the joint venture.

Associates
An associate is an entity over which the Group has significant influence and that is neither a subsidiary nor an interest in a joint venture. 
Significant influence is the power to participate in the financial and operating policy decisions of the investee but do not have control or joint control 
over those policies. 

At the date of acquisition, any excess of the cost of acquisition over the Group’s share of the net fair value of the identifiable assets, liabilities and 
contingent liabilities of the associate is recognised as goodwill. The goodwill is included within the carrying amount of the investment. 

The results and assets and liabilities of associates are incorporated in the consolidated financial statements using the equity method of accounting. 
Under the equity method, investments in associates are carried in the consolidated statement of financial position at cost as adjusted for post-
acquisition changes in the Group’s share of the net assets of the associate, less any impairment in the value of the investment. The Group’s share 
of post-tax profits or losses are recognised in the consolidated income statement. Losses of an associate in excess of the Group’s interest 
in that associate are recognised only to the extent that the Group has incurred legal or constructive obligations or made payments on behalf 
of the associate.

Joint operations
The Company’s principal joint operation has share capital consisting solely of ordinary shares and is indirectly held, and principally operates in the 
UK. The financial and operating activities of the operation are jointly controlled by the participating shareholders and are primarily designed for all 
but an insignificant amount of the output to be consumed by the shareholders.

Name of joint operation
Cornerstone Telecommunications Infrastructure Limited

Note:
1  Effective ownership percentages of Vodafone Group Plc at 31 March 2015, rounded to the nearest tenth of one percent.

Principal activity 
Network infrastructure

Country of 
incorporation or 
registration
UK

Percentage1
shareholdings
50.0

134

Vodafone Group Plc Annual Report 2015Joint ventures and associates

Investment in joint ventures
Investment in associates
31 March

2015 
£m 
(331)
328
(3)

2014 
£m 
(158)
272
114

Joint ventures
The financial and operating activities of the Group’s joint ventures are jointly controlled by the participating shareholders. The participating 
shareholders have rights to the net assets of the joint ventures though their equity shareholdings. Unless otherwise stated, the Company’s principal 
joint ventures all have share capital consisting solely of ordinary shares and are all indirectly held. The country of incorporation or registration of all 
joint ventures is also their principal place of operation.

Name of joint venture
Indus Towers Limited2
Vodafone Hutchison Australia Pty Limited3

Notes:
1  Effective ownership percentages of Vodafone Group Plc at 31 March 2015 rounded to the nearest tenth of one percent.
2  42% of Indus Towers Limited is held by Vodafone India Limited (‘VIL’).
3  Vodafone Hutchison Australia Pty Limited has a year end of 31 December.

Principal activity 
Network infrastructure
Network operator

Country of 
incorporation or 
registration
India
Australia

Percentage1
shareholdings
42.0
50.0

Joint ventures included the results of the Vodafone Omnitel B.V. until 21 February 2014. On 21 February 2014, the Group acquired the remaining 
23.1% interest upon which date the results of the wholly-acquired entity were consolidated in the Group’s financial statements. 

The following table provides aggregated financial information for the Group’s joint ventures as it relates to the amounts recognised in the income 
statement, statement of comprehensive income and statement of financial position.

Vodafone Omnitel B.V.1
Indus Towers Limited
Vodafone Hutchison Australia Pty Limited
Other
Total

Investment in joint ventures

2015 
£m
–
247
(667)
89
(331)

2014 
2013 
£m
£m
– 8,441
(26)
(609)
6
(158) 7,812

373
(559)
28

(Loss)/profit from 
continuing operations

Other 
comprehensive income

Total comprehensive
 (expense)/income

2015 
£m
–
18
(160)
(9)
(151)

2014 
£m
261
21
(66)
5
221

2013 
£m
731
15
(223)
(3)
520

2015 
£m
–
–
1
–
1

2014 
£m
–
–
–
–
–

2013 
£m
(5)
–
3
2
–

2015 
£m
–
18
(159)
(9)
(150)

2014 
£m
261
21
(66)
5
221

2013 
£m
726
15
(220)
(1)
520

Note:
1  Prior to 21 February 2014, the other participating shareholder held substantive veto rights such that the Group did not unilaterally control the financial and operating policies of Vodafone 

Omnitel B.V.

The summarised financial information for each of the Group’s material equity accounted joint ventures on a 100% ownership basis is set out below.

Vodafone Omnitel B.V.1
2013 
£m

2014 
£m

2015 
£m

Indus Towers Limited

Vodafone Hutchison  
Australia Pty Limited

2015 
£m

2014 
£m

2013 
£m

2015 
£m

2014 
£m

2013 
£m

Income statement and statement of comprehensive income
Revenue
Depreciation and amortisation
Interest income
Interest expense
Income tax (expense)/income
Profit or loss from continuing operations

Other comprehensive (expense)/income
Total comprehensive income/(expense)

Statement of financial position
Non-current assets
Current assets
Non-current liabilities
Current liabilities
Equity shareholders’ funds
Cash and cash equivalents within current assets
Non-current liabilities excluding trade and other payables 
and provisions
Current liabilities excluding trade and other payables and provisions

–
–
–
–
–
–
–
–

–
–
–
–
–
–

–
–

4,931
(937)
1
(15)
(174)
339
–
339

6,186
(999)
2
(6)
(430)
951
(6)
945

1,580 1,547 1,489
(256)
(507)
(407)
20
29
8
(103)
(124)
(75)
(53)
39
(182)
34
51
44
–
–
–
34
51
44

1,838 2,032 2,497
(454)
(423)
(415)
6
10
2
(191)
(212)
(228)
3
1
–
(446)
(132)
(320)
6
–
2
(440)
(132)
(318)

–
–
–
–
–
–

–
–

1,482
278
(686)
(487)
(587)
6

1,798
423
(801)
(532)
(888)
143

(481)
(188)

(701)
(258)

1,916
2,285
590
424
(3,150)
(3,473)
(743)
(661)
1,507 1,305
60

90

(3,325) (3,060)
(97)

(90)

Note:
1  Prior to 21 February 2014, the other participating shareholder held substantive veto rights such that the Group did not unilaterally control the financial and operating policies of Vodafone 

Omnitel B.V.

The Group received a dividend of £166 million in the year to 31 March 2015 (2014: £26 million; 2013: £46 million) from Indus Towers Limited. 

135

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
 
Notes to the consolidated financial statements (continued)

12. Investments in associates and joint arrangements (continued)

Associates
Unless otherwise stated, the Company’s principal associates all have share capital consisting solely of ordinary shares and are all indirectly held. 
The country of incorporation or registration of all associates is also their principal place of operation.

Name of associate
Safaricom Limited2,3

Principal activity 
Network operator

Country of 
incorporation or 
registration
Kenya

Percentage1
shareholdings
40.0

Notes:
1  Effective ownership percentages of Vodafone Group Plc at 31 March 2015, rounded to the nearest tenth of one percent.
2  The Group also holds two non-voting shares.
3  At 31 March 2015 the fair value of Safaricom Limited was KES 273 billion (£1,989 million) based on the closing quoted share price on the Nairobi Stock Exchange.

On 21 February 2014, the Group disposed of its 45% interest in Cellco Partnership which traded under the name Verizon Wireless. Results from 
discontinued operations are disclosed in note 7 “Discontinued operations” to the consolidated financial statements. The Group received 
£4,828 million of dividends in the year to 31 March 2014 (2013: £4,798 million) from Cellco Partnership.

The following table provides aggregated financial information for the Group’s associates as it relates to the amounts recognised in the income 
statement, statement of comprehensive income and consolidated statement of financial position.

Cellco Partnership
Other
Total

Investment in associates

2015 
£m
–
328
328

2014 
2013 
£m
£m
– 38,373
272
262
272 38,635

Profit/(loss) from 
continuing operations

Other comprehensive 
(expense)/income

2015 
£m
–
88
88

2014 
£m
–
57
57

2013 
£m
–
55
55

2015 
£m
–
–
–

2014 
£m
(1)
–
(1)

2013 
£m
–
–
–

Total comprehensive
 income/(expense)

2015 
£m
–
88
88

2014 
£m
3,190
57
3,247

2013 
£m
6,422
55
6,477

The summarised financial information for each of the Group’s material equity accounted associates on a 100% ownership basis is set out below.

2015 
£m

Cellco Partnership

2014 
£m

2013 
£m

(2,186)
1
(38)
(111)

– 22,122 48,827
(5,145)
–
3
–
(60)
–
–
29
7,092 14,272
–
–
–
7,090 14,272
–

(2)

–
–
–
–
–
–
–
–

–
–
–
–
–
–
–
–

Income statement and statement of comprehensive income
Revenue
Depreciation and amortisation
Interest income
Interest expense
Income tax (expense)/income
Post-tax profit from discontinued operations
Other comprehensive expense
Total comprehensive income
Statement of financial position
Non-current assets
Current assets
Non-current liabilities
Current liabilities
Equity shareholders’ funds
Cash and cash equivalents within current assets
Non-current liabilities excluding trade and other payables and provisions
Current liabilities excluding trade and other payables and provisions

136

Vodafone Group Plc Annual Report 2015 
 
13. Other investments

We hold a number of other listed and unlisted investments, mainly comprising US$5.25 billion of loan notes from 
Verizon Communications.

Accounting policies
Other investments are recognised and derecognised on a trade date where a purchase or sale of an investment is under a contract whose terms 
require delivery of the investment within the timeframe established by the market concerned, and are initially measured at fair value, including 
transaction costs.

Other investments classified as held for trading and available-for-sale are stated at fair value. Where securities are held for trading purposes, gains 
and losses arising from changes in fair value are included in net profit or loss for the period. For available-for-sale investments, gains and losses 
arising from changes in fair value are recognised directly in equity, until the security is disposed of or is determined to be impaired, at which time the 
cumulative gain or loss previously recognised in equity, determined using the weighted average cost method, is included in the net profit or loss for 
the period.

Other investments classified as loans and receivables are stated at amortised cost using the effective interest method, less any impairment.

Included within non-current assets:
Equity securities:

Listed
Unlisted
Debt securities:

Public debt and bonds
Other debt and bonds

2015 
£m 

4
222

148
3,383
3,757

2014
£m 

13
228

141
3,171
3,553

The listed and unlisted securities are classified as available-for-sale. Public debt and bonds are classified as held for trading, and other debt and bonds 
which are not quoted in an active market, are classified as loans and receivables.

Unlisted equity investments are recorded at fair value where appropriate.

Other debt and bonds includes loan notes of US$5.25 billion (£3,547 million) issued by Verizon Communications Inc. as part of the Group’s disposal 
of its interest in Verizon Wireless, of which US$250 million (£168 million) is recorded within current assets. The carrying amount of these loan notes 
approximates fair value.

Current other investments comprise the following:

Included within current assets:
Debt securities:

Public debt and bonds
Other debt and bonds

Cash and other investments held in restricted deposits

2015 
£m 

2014
£m 

982
2,223
650
3,855

938
2,957
524
4,419

Public debt and bonds are classified as held for trading. Cash held in restricted deposits are classified as loans and receivables and include amounts 
held in qualifying assets by Group insurance companies to meet regulatory requirements.

Other debt and bonds includes £2,016 million (2014: £2,809 million) of assets held for trading which include £2,016 million (2014: £1,979 million) 
of assets held in managed investment funds with liquidity of up to 90 days and £nil (2014: £830 million) of short-term securitised investments with 
original maturities of up to six months, and £38 million (2014: £144 million) of assets classified as loans and receivables comprising collateral paid 
on derivative financial instruments.

Current public debt and bonds include government bonds of £830 million (2014: £852 million) which consist of highly liquid index linked gilts with 
less than four years to maturity held on an effective floating rate basis. 

For public debt and bonds, other debt and bonds and cash held in restricted deposits, the carrying amount approximates fair value.

137

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
Notes to the consolidated financial statements (continued)

14. Inventory

Our inventory primarily consists of mobile handsets and is presented net of an allowance for obsolete products.

Accounting policies
Inventory is stated at the lower of cost and net realisable value. Cost is determined on the basis of weighted average costs and comprises direct 
materials and, where applicable, direct labour costs and those overheads that have been incurred in bringing the inventories to their present location 
and condition.

Goods held for resale

Inventory is reported net of allowances for obsolescence, an analysis of which is as follows: 

1 April
Exchange movements
Amounts credited/(debited) to the income statement
31 March

2015 
£m 
482

2014 
£m 
(89)
6
(5)
(88)

2014
£m 
441

2013 
£m 
(92)
(6)
9 
(89)

2015 
£m 
(88)
8
6
(74)

Cost of sales includes amounts related to inventory amounting to £5,701 million (2014: £5,340 million; 2013: £5,107 million).

138

Vodafone Group Plc Annual Report 2015 
 
 
 
15. Trade and other receivables

Our trade and other receivables mainly consist of amounts owed to us by customers and amounts that we pay 
to our suppliers in advance. Trade receivables are shown net of an allowance for bad or doubtful debts. Derivative 
financial instruments with a positive market value are reported within this note.

Accounting policies
Trade receivables do not carry any interest and are stated at their nominal value as reduced by appropriate allowances for estimated irrecoverable 
amounts. Estimated irrecoverable amounts are based on the ageing of the receivable balances and historical experience. Individual trade 
receivables are written off when management deems them not to be collectible.

Included within non-current assets:
Trade receivables
Amounts owed by associates and joint ventures
Other receivables
Prepayments and accrued income1
Derivative financial instruments

Included within current assets:
Trade receivables
Amounts owed by associates and joint ventures
Other receivables
Prepayments and accrued income2
Derivative financial instruments

2015 
£m

288
85
190
566
3,736
4,865

3,944
133
930
2,777
269
8,053

2014
£m

232
51
150
592
2,245
3,270

3,627
68
1,233
3,760
198
8,886

Notes:
1  31 March 2015 amount includes prepayments of £566 million and accrued income of £nil. 
2  31 March 2015 amount includes prepayments of £938 million and accrued income of £1,839 million.

The Group’s trade receivables are stated after allowances for bad and doubtful debts based on management’s assessment of creditworthiness, 
an analysis of which is as follows: 

1 April
Exchange movements
Amounts charged to administrative expenses
Trade receivables written off
31 March

2015 
£m 
589
(60)
541
(268)
802

2014
£m 
770
(67)
347
(461)
589

2013 
£m 
799
(10)
360
(379)
770

The carrying amounts of trade and other receivables approximate their fair value and are predominantly non-interest bearing. The fair values of the 
derivative financial instruments are calculated by discounting the future cash flows to net present values using appropriate market interest rates and 
foreign currency rates prevailing at 31 March.

Included within “Derivative financial instruments”:
Fair value through the income statement (held for trading):

Interest rate swaps
Cross currency interest rate swaps
Foreign exchange contracts

Designated hedge relationships:

Interest rate swaps
Cross currency interest rate swaps

2015 
£m 

2014
£m 

2,378
218
33
2,629

88
1,288
4,005

1,262 
158 
68 
1,488 

609 
346 
2,443 

139

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements (continued)

16. Trade and other payables 

Our trade and other payables mainly consist of amounts we owe to our suppliers that have been invoiced or are 
accrued. They also include taxes and social security amounts due in relation to our role as an employer. Derivative 
financial instruments with a negative market value are reported within this note.

Accounting policies
Trade payables are not interest bearing and are stated at their nominal value.

Included within non-current liabilities:
Other payables
Accruals and deferred income1
Derivative financial instruments

Included within current liabilities:
Trade payables
Amounts owed to associates and joint ventures
Other taxes and social security payable
Other payables
Accruals and deferred income2
Derivative financial instruments

2015 
£m 

86
284
894
1,264

5,054
44
1,028
621
8,071
90
14,908

2014 
£m 

72 
456
811 
1,339 

4,710 
51 
1,047 
678 
8,900
70 
15,456 

Notes:
1  31 March 2015 amount includes accruals of £161 million and deferred income of £123 million.
2  31 March 2015 amount includes accruals of £6,408 million and deferred income of £1,663 million.

The carrying amounts of trade and other payables approximate their fair value. The fair values of the derivative financial instruments are calculated 
by discounting the future cash flows to net present values using appropriate market interest and foreign currency rates prevailing at 31 March. 

Included within “Derivative financial instruments”: 
Fair value through the income statement (held for trading):

Interest rate swaps
Cross currency interest rate swaps
Options
Foreign exchange contracts

Designated hedge relationships

Interest rate swaps
Cross currency interest rate swaps

2015 
£m 

2014 
£m 

672
229
11
46
958

10
16
984

 430 
 12 
–
 29 
 471 

 205 
 205 
 881 

140

Vodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
 
 
17. Provisions

A provision is a liability recorded in the statement of financial position, where there is uncertainty over the timing 
or amount that will be paid, and is therefore often estimated. The main provisions we hold are in relation to asset 
retirement obligations, which include the cost of returning network infrastructure sites to their original condition 
at the end of the lease, and claims for legal and regulatory matters. For further details see “Critical accounting 
judgements” in note 1 “Basis of preparation” to the consolidated financial statements.

Accounting policies
Provisions are recognised when the Group has a present obligation (legal or constructive) as a result of a past event, it is probable that the Group will 
be required to settle that obligation and a reliable estimate can be made of the amount of the obligation. Provisions are measured at the Directors’ 
best estimate of the expenditure required to settle the obligation at the reporting date and are discounted to present value where the effect 
is material.

Asset retirement obligations
In the course of the Group’s activities, a number of sites and other assets are utilised which are expected to have costs associated with  
de-commissioning. The associated cash outflows are substantially expected to occur at the dates of exit of the assets to which they relate, 
which are long-term in nature, primarily in periods up to 25 years from when the asset is brought into use.

Legal and regulatory
The Group is involved in a number of legal and other disputes, including notifications of possible claims. The Directors of the Company, after taking 
legal advice, have established provisions after taking into account the facts of each case. The timing of cash outflows associated with the majority 
of legal claims are typically less than one year, however, for some legal claims the timing of cash flows may be long-term in nature. For a discussion 
of certain legal issues potentially affecting the Group see note 30 “Contingent liabilities” to the consolidated financial statements.

Other provisions
Other provisions comprises various provisions including those for restructuring costs and property. The associated cash outflows for restructuring 
costs are primarily less than one year. The timing of the cash flows associated with property is dependent upon the remaining term of the 
associated lease.  

1 April 2013
Exchange movements
Arising on acquisition
Amounts capitalised in the year
Amounts charged to the income statement
Utilised in the year − payments
Amounts released to the income statement
Other
31 March 2014
Exchange movements
Arising on acquisition
Amounts capitalised in the year
Amounts charged to the income statement
Utilised in the year − payments
Amounts released to the income statement
Other
31 March 2015

Asset 
retirement 
 obligations 
£m 
467
(14)
62
14
–
(26)
–
(18)
485
(34)
–
58
–
(13)
(30)
–
466

Legal and 
regulatory 
£m 
450
(33)
92
–
140
(35)
(32)
(25)
557
(18)
26
–
277
(51)
(100)
143
834

Other 
£m 
653
(27)
5
–
374
(186)
(61)
9
767
(47)
59
–
270
(385)
(96)
(19)
549

Total 
£m 
1,570 
(74)
159
14
514
(247)
(93)
(34)
1,809
(99)
85
58
547
(449)
(226)
124
1,849

141

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements (continued)

17. Provisions (continued)

Provisions have been analysed between current and non-current as follows: 

31 March 2015

Current liabilities
Non-current liabilities

31 March 2014

Current liabilities
Non-current liabilities

Asset 
retirement 
obligations 
£m 
14
452
466

Asset 
retirement 
obligations 
£m 
14
471
485

Legal and 
regulatory 
£m 
311
523
834

Legal and 
regulatory 
£m 
271
286
557

Other 
£m 
442
107
549

Other 
£m 
678
89
767

Total 
£m 
767
1,082
1,849

Total 
£m 
963
846
1,809

18. Called up share capital 

Called up share capital is the number of shares in issue at their par value. A number of shares were allotted during 
the year in relation to employee share schemes. 

Accounting policies
Equity instruments issued by the Group are recorded at the proceeds received, net of direct issuance costs. 

Ordinary shares of 2020/21 US cents each allotted, issued and fully paid:1
1 April 
Allotted during the year
Consolidated during the year2
Cancelled during the year
31 March

28,811,923,128
863,970
–
–
28,812,787,098

Number

2015 

£m

3,792
–
–
–
3,792

Number

53,820,386,309
1,423,737
(24,009,886,918)
(1,000,000,000)
28,811,923,128

2014

£m

3,866
–
–
(74)
3,792

Notes:
1  At 31 March 2015, the Group held 2,300,749,013 (2014: 2,371,962,907) treasury shares with a nominal value of £303 million (2014: £312 million). The market value of shares held was 

£5,072 million (2014: £5,225 million). During the year, 71,213,894 (2014: 103,748,921) treasury shares were reissued under Group share option schemes. 

2  On 19 February 2014, we announced a “6 for 11” share consolidation effective 24 February 2014. This had the effect of reducing the number of shares in issue from 52,821,751,216 ordinary 
shares (including 4,351,833,492 ordinary shares held in Treasury) as at the close of business on 18 February 2014 to 28,811,864,298 new ordinary shares in issue immediately after the share 
consolidation on 24 February 2014.

During the year to 31 March 2014, we issued 14,732,741,283 B shares of US$1.88477 per share and 33,737,176,433 C shares of US$0.00001 per 
share as part of the Return of Value following the disposal of our US Group, whose principal asset was its 45% stake in Verizon Wireless. The B shares 
were cancelled as part of the Return of Value. The C shares were reclassified as deferred shares with no substantive rights as part of the Return 
of Value and transferred to LDC (Shares) Limited (‘LDC’). On 8 May 2015, we repurchased and then subsequently cancelled all deferred shares.

Allotted during the year

UK share awards
US share awards
Total share awards

Number 
863,970
–
863,970

Nominal 
value 
£m 
–
–
–

Net 
proceeds 
£m 
2
–
2

142

Vodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
19. Reconciliation of net cash flow from operating activities 

The table below shows how our profit for the year from continuing operations translates into cash flows generated 
from our operating activities.

Profit for the financial year
Profit for the financial year from discontinued operations
Profit/(loss) for the financial year from continuing operations

Non-operating income and expense
Investment income
Financing costs
Income tax (credit)/expense

Operating profit/(loss)
Adjustments for:

Share-based payments
Depreciation and amortisation
Loss on disposal of property, plant and equipment
Share of result of equity accounted associates and joint ventures 
Impairment losses
Other income and expense
(Increase)/decrease in inventory
(Increase)/decrease in trade and other receivables
(Decrease)/increase in trade and other payables

Cash generated by operations
Net tax paid
Net cash flow from operating activities

20. Cash and cash equivalents

Notes

7

6

27

10, 11

3

12

4

14

15

16

2015 
£m 
5,917
(57)
5,860
19
(883)
1,736
(4,765)
1,967

88
9,565
49
63
–
114
(73)
(230)
(1,146)
10,397
(682)
9,715

2014 
£m 
59,420 
(48,108)
11,312 
149 
(346)
1,554 
(16,582)
(3,913)

92
7,560
85
(278)
6,600
620 
4
526
851
12,147
(5,920)
6,227

2013 
£m 
657 
(4,616)
(3,959)
(10)
(305)
1,596 
476 
(2,202)

124
6,661
77
(575)
7,700 
(468)
56
(199)
320
11,494 
(2,670)
8,824 

The majority of the Group’s cash is held in bank deposits, money market funds or in repurchase agreements which 
have a maturity of three months or less to enable us to meet our short-term liquidity requirements.

Accounting policies
Cash and cash equivalents comprise cash in hand and call deposits, and other short-term highly liquid investments that are readily convertible 
to a known amount of cash and are subject to an insignificant risk of changes in value.

Cash at bank and in hand
Money market funds
Repurchase agreements
Commercial paper
Short-term securitised investments
Cash and cash equivalents as presented in the statement of financial position
Bank overdrafts
Cash and cash equivalents as presented in the statement of cash flows

2015 
£m 
2,379
2,402
2,000
101
–
6,882
(21)
6,861

2014 
£m 
1,498
3,648
4,799
–
189
10,134
(22)
10,112

Cash and cash equivalents are held by the Group on a short-term basis with all having an original maturity of three months or less. The carrying 
amount approximates their fair value.

Cash and cash equivalents of £1,722 million (2014: £777 million) are held in countries with restrictions on remittances but where the balances 
could be used to repay subsidiaries’ third party liabilities. Of this balance, INR 57,863 million (£623 million) was used to settle India spectrum licence 
obligations on 8 April 2015.

143

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
Notes to the consolidated financial statements (continued)

21. Borrowings

The Group’s sources of borrowing for funding and liquidity purposes come from a range of committed bank 
facilities and through short-term and long-term issuances in the capital markets including bond and commercial 
paper issues and bank loans. We manage the basis on which we incur interest on debt between fixed interest rates 
and floating interest rates depending on market conditions using interest rate derivatives. The Group enters into 
foreign exchange contracts to mitigate the impact of exchange rate movements on certain monetary items.

Accounting policies
Capital market and bank borrowings
Interest bearing loans and overdrafts are initially measured at fair value (which is equal to cost at inception), and are subsequently measured 
at amortised cost, using the effective interest rate method, except where they are identified as a hedged item in a designated hedge relationship. 
Any difference between the proceeds net of transaction costs and the amount due on settlement or redemption of borrowings is recognised over 
the term of the borrowing. 

Carrying value and fair value information

Financial liabilities measured at amortised cost:

Bank loans
Bank overdrafts
Commercial paper
Bonds
Other liabilities1,2,3

Bonds in designated hedge relationships

Short-term 
borrowings 
£m 

Long-term 
borrowings 
£m 

1,876 
21 
5,077 
1,297 
3,863
489 
12,623 

5,128 
– 
– 
6,684 
133 
10,490 
22,435 

2015   

Total   
£m   

7,004   
21   
5,077   
7,981   
3,996   
10,979   
35,058   

Short-term 
borrowings 
£m 

Long-term 
borrowings 
£m 

1,263
22
950
1,783
3,729
–
7,747

4,647
–
–
4,465
110
12,232
21,454

2014 

Total 
£m 

5,910
22
950
6,248
3,839
12,232
29,201

Notes: 
1  At 31 March 2015, amount includes £2,542 million (2014: £1,185 million) in relation to collateral support agreements. 
2 

Includes a £1.3 billion (2014: £1.4 billion) liability for payments due to holders of the equity shares in Kabel Deutschland AG under the terms of a domination and profit and loss 
transfer agreement.

3  At 31 March 2014, amount includes £882 million in relation to the Piramal Healthcare option. 

Bank loans include INR 457 billion (£4.9 billion) (2014: INR 425 billion (£4.3 billion)) of loans held by Vodafone India Limited (‘VIL’) and its subsidiaries 
(the “VIL Group”). The VIL Group has a number of security arrangements supporting certain licences secured under the terms of agreements 
between the Group, the Department of Telecommunications and the Government of India including certain share pledges of the shares within the 
VIL Group. The terms and conditions of the security arrangements mean that, should members of the VIL Group not meet all of their loan payment 
and performance obligations, the lenders may sell the pledged shares and enforce rights over the certain licences under the terms of the tri-party 
agreements to recover their losses, with any remaining sales proceeds being returned to the VIL Group. Each of the eight legal entities within the VIL 
Group provide cross guarantees to the lenders in respect of debt contracted by the other entities. 

The fair value and carrying value of the Group’s short-term borrowings are as follows: 

Financial liabilities measured at amortised cost

Bonds:
Euro floating rate note due June 2014
4.625% sterling 350 million bond due 
September 2014
4.625% sterling 525 million bond due 
September 2014
5.125% euro 500 million bond due April 2015
6.25% euro 1,250 million bond due January 2016

Bonds in designated hedge relationships:
2.15% Japanese yen 3,000 million bond due 
April 2015
US dollar 700 million floating rate note due 
February 2016
Short-term borrowings

Sterling equivalent nominal value   
2014   
£m   
5,655

2015 
£m 
10,689

1,265 
– 

1,756
929

– 

– 
361 
904 

489 

17 

302

525
–
–

–

–

2015 
£m 
10,843

1,309 
– 

– 

– 
362 
947 

489

17

Fair value   
2014   
£m   
5,964

1,771
930

307

534
–
–

–

–

2015 
£m 
10,837

1,297 
– 

Carrying value 

2014 
£m 
5,964

1,783
930

– 

– 
379 
918 

489

17

315

538
–
–

–

–

472 
12,443

–
7,411

472
12,641

–
7,735

472
12,623

–
7,747

144

Vodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The fair value and carrying value of the Group’s long-term borrowings are as follows: 

Sterling equivalent nominal value   
2014   
£m   

2015 
£m 

Financial liabilities measured at amortised cost:
Bank loans
Other liabilities
Bonds:
5.125% euro 500 million bond due April 2015
6.25% euro 1,250 million bond due January 2016
4.75% euro 500 million bond due June 2016
6.5% euro 400 million bond due July 2017
5.375% sterling 600 million bond due December 2017
5% euro 750 million bond due June 2018
6.5% euro 700 million bond due June 2018
8.125% sterling 450 million bond due November 2018
1% euro 1,750 million bond due September 2020
4.65% euro 1,250 million bond January 2022
5.375% euro 500 million bond June 2022
1.875% euro 1,000 million bond due September 2025
5.625% sterling 250 million bond due December 2025
5.9% sterling 450 million bond due November 2032
2.75% euro 332 million bond due December 2034
Bonds in designated hedge relationships:
2.15% Japanese yen 3,000 million bond due April 2015
US dollar 700 million floating rate note due February 2016
5.625% US dollar 1,300 million bond due February 2017
1.625% US dollar 1,000 million bond due March 2017
1.25% US dollar 1,000 million bond due September 2017
1.5% US dollar 1,400 million bond due February 2018
4.625% US dollar 500 million bond due July 2018
5.45% US dollar 1,250 million bond due June 2019
4.375% US dollar 500 million bond due March 2021
4.65% euro 1,250 million bond due January 2022
5.375% euro 500 million bond due June 2022
2.5% US dollar 1,000 million bond due September 2022
2.95% US dollar 1,600 million bond due February 2023
5.625% sterling 250 million bond due December 2025
6.6324% euro 50 million bond due December 2028
7.875% US dollar 750 million bond due February 2030
5.9% sterling 450 million bond due November 2032
6.25% US dollar 495 million bond due November 2032
6.15% US dollar 1,700 million bond due February 2037
4.375% US dollar 1,400 million bond due February 2043
Long-term borrowings

5,173
133 
6,002 
– 
– 
268 
– 
549 
542 
– 
450 
1,265 
904 
361 
723 
250 
450 
240 
9,397 
– 
– 
876 
674 
674 
943 
337 
842 
337 
– 
– 
674 
1,078 
– 
36 
505 
– 
333 
1,145 
943 
20,705 

4,788  
110  
4,272  
413   
1,032   
302   
330 
548 
619 
578 
450 
– 
– 
– 
– 
– 
– 
– 
10,951  
17 
420 
779   
599   
599 
839 
300 
749 
300 
1,032 
413 
599 
959 
250 
41 
450 
450 
297 
1,019 
839 
20,121

2015 
£m 

5,213
133 
6,908 
– 
– 
283 
– 
605
622 
– 
553 
1,283 
1,129 
475 
768 
313 
592 
285 
10,201 
– 
– 
946 
679 
670 
942 
367 
955 
371 
– 
– 
654 
1,066 
– 
109 
711 
– 
410 
1,392 
929 
22,455 

Fair value   
2014   
£m   

4,707  
110  
4,620  
432   
1,020   
328   
351 
611 
716 
604 
558 
– 
– 
– 
– 
– 
– 
– 
11,797  
18 
420 
874   
607   
594 
827 
332 
859 
322 
1,213 
509 
551 
903 
284 
93 
603 
519 
341 
1,166 
762 
21,234 

Carrying value 

2014 
£m 

2015
£m 

5,128 
133 
6,684 
– 
– 
287 
– 
568 
564 
– 
476 
1,263 
1,081 
484 
721 
343 
656 
241 
10,490 
– 
– 
920 
672 
672 
941 
375 
938 
346 
– 
– 
667 
1,121 
– 
86 
771 
– 
445 
1,578 
958 
22,435 

4,647
110
4,465
435 
943 
441 
347 
569 
644 
606 
480 
– 
– 
– 
– 
– 
– 
– 
12,232
18 
420 
836 
597 
597 
837 
343 
833 
296 
1,194 
536 
557 
939 
313 
81 
698 
561 
399 
1,416 
761 
21,454 

Fair values are calculated on the basis of level 2 fair value hierarchy using quoted market prices or discounted cash flows with a discount rate 
based upon forward interest rates available to the Group at the reporting date. Further information can be found in note 23 “Capital and financial 
risk management”. 

145

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements (continued)

21. Borrowings (continued)

Maturity of borrowings
The maturity profile of the anticipated future cash flows including interest in relation to the Group’s non-derivative financial liabilities on an  
undiscounted basis which, therefore, differs from both the carrying value and fair value, is as follows:

Within one year
In one to two years
In two to three years
In three to four years
In four to five years
In more than five years

Effect of discount/financing rates 
31 March 2015

Within one year
In one to two years
In two to three years
In three to four years
In four to five years
In more than five years

Effect of discount/financing rates 
31 March 2014

Bank 
loans 
£m 
1,928
831 
1,090 
920 
862 
1,660 
7,291 
(287)
7,004 

1,286
695
375
1,164
2,710
592
6,822
(912)
5,910

Commercial 
paper 
£m 
5,092 
– 
– 
– 
– 
– 
5,092 
(15)
5,077 

954
– 
– 
– 
– 
– 
954
(4)
950

Bonds 
£m 
1,588
610 
831 
1,191 
135 
4,958 
9,313 
(1,332)
7,981 

2,191
1,709
591
1,075
1,724
– 
7,290
(1,042)
6,248

Other 
liabilities 
£m 
3,885 
18 
11 
12 
12 
115 
4,053 
(36) 
4,017 

3,758
11
7
8
8
69
3,861
– 
3,861

Loans in
designated hedge 
relationships 
£m 
873 
1,256 
2,650 
626 
1,101 
8,118 
14,624 
(3,645)
10,979 

453
890
1,228
2,468
668
11,087
16,794
(4,562)
12,232

Total 
£m 
13,366 
2,715 
4,582 
2,749 
2,110 
14,851 
40,373
(5,315)
35,058 

8,642
3,305
2,201
4,715
5,110
11,748
35,721
(6,520)
29,201

The maturity profile of the Group’s financial derivatives (which include interest rate swaps, cross currency interest rate swaps and foreign exchange 
swaps), using undiscounted cash flows, is as follows:

Within one year
In one to two years
In two to three years
In three to four years
In four to five years
In more than five years

Payable 
£m 
2,647
5,457
4,179
1,430
1,145
13,177
28,035

2015   
Receivable   
£m   
3,537  
4,005  
4,617  
1,942  
2,164  
17,864  
34,129  

Payable 
£m 
1,284
2,454
4,489
5,040
1,729
14,799
29,795

2014 

Receivable 
£m 
1,442
3,656
3,920
3,138
2,137
12,737
27,030

Payables and receivables are stated separately in the table above as settlement is on a gross basis. The net effect of discount/financing rates 
is £3,073 million (2014: £4,327 million), leaving a £3,021 million (2014: £1,562 million) net receivable in relation to financial instruments. This is split 
£984 million (2014: £881 million) within trade and other payables and £4,005 million (2014: £2,443 million) within trade and other receivables.

Gains and losses recognised in the hedging reserve in equity on cross currency interest rate swaps as at 31 March 2015 will be continuously released 
to the income statement within financing costs until the repayment of certain bonds classified as loans designated in hedge relationships in the 
table of maturities of non-derivative financial liabilities above.

The currency split of the Group’s foreign exchange derivatives is as follows:

Sterling
Euro
US dollar
Japanese yen
Other

Payable 
£m 
11,461 
8,158
5,598
594
3,238
29,049 

2015   
Receivable   
£m   
12,578  
6,228  
9,908  
17  
1,374  
30,105 

Payable 
£m 
8,955
5,342
10,613
589
1,880
27,379 

2014 

Receivable 
£m 
9,222
11,364
4,330
17
2,765
27,698 

Payables and receivables are stated separately in the table above as settlement is on a gross basis. The net effect of discount/financing rates 
is £192 million (2014: £7 million), leaving a £1,248 million (2014: £326 million) net receivable in relation to foreign exchange financial instruments. 
This is split £291 million (2014: £246 million) within trade and other payables and £1,539 million (2014: £572 million) within trade and 
other receivables.

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Vodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The present value of minimum lease payments under finance lease arrangements under which the Group has leased certain of its equipment 
is included within other liabilities and is analysed as follows: 

Within one year
In two to five years
In more than five years

Interest rate and currency of borrowings is as follows: 

Currency
Sterling
Euro
US dollar
Other
31 March 2015

Sterling
Euro
US dollar
Other
31 March 2014

2015 
£m 
14
40
85

Fixed rate 
borrowings1 
£m 
2,046 
13,972 
180 
2,559 
18,757 

1,910
10,220
207
1,988
14,325

2014 
£m 
21
34
69

Other 
borrowings2
£m 
7 
1,307 
– 
– 
1,314 

6
1,448
–
882
2,336

Total 
borrowings 
£m 
2,108 
19,531 
7,962 
5,457 
35,058 

2,801
16,225
4,537
5,638
29,201

Floating rate 
borrowings 
£m 
55 
4,252 
7,782 
2,898 
14,987 

885
4,557
4,330
2,768
12,540

Notes:
1  The weighted average interest rate for the Group’s sterling denominated fixed rate borrowings is 6.3% (2014: 5.7%). The weighted average time for which these rates are fixed is 8.1 years 
(2014: 2.5 years). The weighted average interest rate for the Group’s euro denominated fixed rate borrowings is 3.4% (2014: 4.4%). The weighted average time for which the rates are fixed 
is 7.5 years (2014: 2.6 years). The weighted average interest rate for the Group’s US dollar denominated fixed rate borrowings is 2.8% (2014: 2.9%). The weighted average time for which the rates 
are fixed is 3.5 years (2014: 5.7 years). The weighted average interest rate for the Group’s other currency fixed rate borrowings is 9.6% (2014: 10.2%). The weighted average time for which the 
rates are fixed is 0.6 years (2014: 1.4 years).

2  At 31 March 2015 other borrowings of £1,314 million (2014: £2,336 million) include a £1.3 billion (2014: £1.4 billion) liability for payments due to holders of the equity shares in Kabel Deutschland 

AG under the terms of a domination and profit and loss transfer agreement.

The figures shown in the tables above take into account interest rate swaps used to manage the interest rate profile of financial liabilities. 
Interest on floating rate borrowings is generally based on national LIBOR equivalents or government bond rates in the relevant currencies.

Additional protection from euro and US dollar interest rate movements is provided by fixing interest rates or reduced by floating interest rates using 
interest rate swaps or interest rate futures.   

2015 

US$1
Interest rate 
swaps   
£m   
–
–
–
–
–
–

2014 

US$1
Interest rate 
swaps 
£m 
(5,722)
(5,722)
(5,722)
(3,744)
(2,755)
(2,605)

Interest rate 
futures 
£m 
–
–
–
–
–
–

2015   
EUR1  
Interest rate 
swaps   
£m   
655 
– 
– 
– 
4,782 
(5,258)

Interest rate 
futures 
£m 
(2,282)
1,659
3,000
1,687
(20)
–

Interest rate 
futures 
£m 
–
–
–
–
–
–

2014 

EUR1 
Interest rate 
swaps 
£m 
5,814
5,814
5,814
3,806
2,802
2,207

Interest rate 
futures 
£m 
(3,716)
(619)
1,726
4,979
103
–

Within one year
In one to two years
In two to three years
In three to four years
In four to five years
In more than five years2

Notes:
1 
2  Figures shown as “in more than five years” relate to the periods from March 2020 to December 2043 (2014: March 2019 to December 2043).

In the table above, figures shown as positive indicate an increase in fixed interest debt and figures shown in brackets indicate a reduction in fixed interest debt.

147

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements (continued)

21. Borrowings (continued)

Borrowing facilities
Committed facilities expiry

Within one year
In one to two years
In two to three years
In three to four years
In four to five years
In more than five years
31 March

Drawn 
£m 
1,065
431
736
757
317
1,065
4,371

2015   
Undrawn   
£m   
–  
–  
–  
573  
2,790  
3,257  
6,620  

Drawn 
£m 
590
451
171
565
–
1,728
3,505

2014 

Undrawn 
£m 
70
13
2,643
35
3,188
582
6,531

At 31 March 2015, the Group’s most significant committed facilities comprised two revolving credit facilities which remained undrawn throughout 
the year of US$3.9 billion (£2.6 billion) and €3.9 billion (£2.8 billion) maturing in five years. Under the terms of these bank facilities, lenders have 
the right, but not the obligation, to cancel their commitment 30 days from the date of notification of a change of control of the Company and have 
outstanding advances repaid on the last day of the current interest period. The facility agreements provide for certain structural changes that do not 
affect the obligations of the Company to be specifically excluded from the definition of a change of control. This is in addition to the rights of lenders 
to cancel their commitment if the Company has committed an event of default.

The terms and conditions of the Group’s drawn facilities obtained in relation to projects in its Italian, German, Turkish and Romanian operations 
of €1.6 billion in aggregate (£1.2 billion) and the undrawn facilities in the Group’s UK and Irish operations totalling £0.5 billion and the undrawn facility 
in the German operation of €0.4 billion (£0.3 million) are similar to those of the US dollar and euro revolving credit facilities. Further information 
on these facilities can be found in note 22 “Liquidity and capital resources”. 

22. Liquidity and capital resources

This section includes an analysis of net debt, which we use to manage capital, and committed borrowing facilities.

Net debt
Net debt was £22.3 billion at 31 March 2015 and includes liabilities for amounts payable under the domination agreement in relation to Kabel 
Deutschland (£1.3 billion) and deferred spectrum licence costs in India (£1.8 billion). This increased by £8.5 billion in the year as a result of the 
acquisition of Grupo Corporativo Ono, S.A., payments for spectrum licences and equity shareholders dividends which outweighed favourable 
foreign exchange movements and positive free cash flow.

Net debt represented 35.1% of our market capitalisation at 31 March 2015 compared to 23.5% at 31 March 2014. Average net debt at month end 
accounting dates over the 12 month period ended 31 March 2015 was £19.8 billion and ranged between net debt of £14.1 billion and £22.9 billion.

Our consolidated net debt position at 31 March was as follows: 

Cash and cash equivalents

Short-term borrowings

Bonds
Commercial paper1
Put options over non-controlling interests2
Bank loans
Other short-term borrowings3

Long-term borrowings

Put options over non-controlling interests
Bonds, loans and other long-term borrowings

Other financial instruments4
Net debt 

2015 
£m 
6,882

2014 
£m 
10,134

(1,786)
(5,077)
(1,307)
(1,876)
(2,577)
(12,623)

(7)
(22,428)
(22,435)
5,905
(22,271)

(1,783)
(950)
(2,330)
(1,263)
(1,421)
(7,747)

(6)
(21,448)
(21,454)
5,367
(13,700)

Notes:
1  At 31 March 2015 US$3,321 million was drawn under the US commercial paper programme and €3,928 million was drawn under the euro commercial paper programme.
2 

Includes a £1.3 billion (2014: £1.4 billion) liability for payments due to holders of the equity shares in Kabel Deutschland AG under the terms of a domination and profit and loss 
transfer agreement. 

3  At 31 March 2015 the amount includes £2,542 million (2014: £1,185 million) in relation to cash received under collateral support agreements.
4  Comprises mark-to-market adjustments on derivative financial instruments which are included as a component of trade and other receivables (2015: £4,005 million; 2014: £2,443 million) 
and trade and other payables (2015: £984 million; 2014: £881 million) and short-term investments primarily in index linked government bonds and managed investment funds included 
as a component of other investments (2015: £2,884 million; 2014: £3,805 million).

148

Vodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
 
At 31 March 2015 we had £6,882 million of cash and cash equivalents which are held in accordance with the counterparty and settlement risk limits 
of the Board approved treasury policy. The main forms of liquid investment at 31 March 2015 were managed investment funds, money market 
funds, UK index linked government bonds, tri-party repurchase agreements and bank deposits.

The cash received from collateral support agreements mainly reflects the value of our interest rate swap and cross currency interest rate swap 
portfolios which are substantially net present value positive. See note 23 for further details on these agreements.

Commercial paper programmes 
We currently have US and euro commercial paper programmes of US$15 billion and £5 billion respectively which are available to be used to meet 
short-term liquidity requirements. At 31 March 2015 amounts external to the Group of €3,928 million (£2,839 million) were drawn under the euro 
commercial paper programme and US$3,321 million (£2,237 million) were drawn down under the US commercial paper programme, with such 
funds being provided by counterparties external to the Group. At 31 March 2014 amounts external to the Group of €731 million (£604 million) 
were drawn under the euro commercial paper programme and US$578 million (£346 million) were drawn down under the US commercial paper 
programme, with such funds being provided by counterparties external to the Group. 

The commercial paper facilities were supported by US$3.9 billion (£2.6 billion) and €3.9 billion (£2.8 billion) of syndicated committed bank facilities 
(see “Committed facilities” below). No amounts had been drawn under either bank facility.

Bonds
We have a €30 billion euro medium-term note programme and a US shelf programme which are used to meet medium to long-term funding 
requirements. At 31 March 2015 the total amounts in issue under these programmes split by currency were US$14.6 billion, £1.7 billion and 
€7.8 billion.

At 31 March 2015 we had bonds outstanding with a nominal value of £17,153 million (2014: £16,979 million). In the year ended 31 March 2015 bonds 
with a nominal value equivalent of £2.2 billion were issued under the US shelf. The bonds issued in the year were:

Date of bond issue 
11 September 2014
11 September 2014
1 December 2014

Maturity of bond
11 September 2020
11 September 2025
1 December 2034

Nominal amount Sterling equivalent 
£m 
1,265
723
240

€m 
1,750
1,000
332

Own shares
The Group held a maximum of 2,371,948,109 of its own shares during the year which represented 8.2% of issued share capital at that time.

Committed facilities
In aggregate we have committed facilities of approximately £10,991 million, of which £6,620 million was undrawn and £4,371 million was drawn 
at 31 March 2015. The following table summarises the committed bank facilities available to us at 31 March 2015.

Amounts drawn

Terms and conditions

Committed bank facilities
28 March 2014
€3.9 billion syndicated revolving 
credit facility, maturing 
28 March 2020.

No drawings have been made against 
this facility. The facility supports our 
commercial paper programmes and 
may be used for general corporate 
purposes including acquisitions.

27 February 2015
US$3.9 billion syndicated 
revolving credit facility, 
maturing 27 February 2020.

No drawings have been made against 
this facility. The facility supports our 
commercial paper programmes and 
may be used for general corporate 
purposes including acquisitions.

Lenders have the right, but not the obligation, to cancel their 
commitments and have outstanding advances repaid no sooner than 
30 days after notification of a change of control. This is in addition to 
the rights of lenders to cancel their commitment if we commit an event 
of default; however, it should be noted that a material adverse change 
clause does not apply.

The facility matures on 28 March 2020, with each lender having the 
option to extend the Facility for a further year prior to the second 
anniversary of the Facility, if requested by the Company.

Lenders have the right, but not the obligation, to cancel their 
commitments and have outstanding advances repaid no sooner than 
30 days after notification of a change of control. This is in addition to 
the rights of lenders to cancel their commitment if we commit an event 
of default; however, it should be noted that a material adverse change 
clause does not apply.

The facility matures on 27 February 2020, with each lender having 
the option to (i) extend the Facility for a further year prior to the first 
anniversary of the Facility and should such extension be exercised, to 
(ii) extend the Facility for a further year prior to the second anniversary 
of the Facility, in both cases if requested by the Company.

27 November 2013
£0.5 billion loan facility, 
maturing 12 December 2021.

This facility was drawn down in full in 
euros, as allowed by the terms of the 
facility, on 12 December 2014.

As the syndicated revolving credit facilities with the addition that, should 
our UK and Irish operating companies spend less than the equivalent of 
£0.9 billion on capital expenditure, we will be required to repay the drawn 
amount of the facility that exceeds 50% of the capital expenditure.

149

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
Notes to the consolidated financial statements (continued)

22. Liquidity and capital resources (continued)

Committed bank facilities
28 July 2008
€0.4 billion loan facility, 
maturing 12 August 2015.

15 September 2009
€0.4 billion loan facility, 
maturing 30 July 2017. 

29 September 2009
US$0.7 billion export 
credit agency loan 
facility, final maturity date 
19 September 2018.

8 December 2011
€0.4 billion loan facility, 
maturing on 5 June 2020.

Amounts drawn

Terms and conditions

This facility was drawn down in full 
on 12 August 2008. 

As the syndicated revolving credit facilities with the addition that, 
should our Italian operating company spend less than the equivalent of 
€1.5 billion on capital expenditure, we will be required to repay the drawn 
amount of the facility that exceeds 18% of the capital expenditure.

This facility was drawn down in full 
on 30 July 2010. 

This facility is fully drawn down and 
is amortising.

As the syndicated revolving credit facilities with the addition that, should 
our German operating company spend less than the equivalent of 
€0.8 billion on VDSL related capital expenditure, we will be required to 
repay the drawn amount of the facility that exceeds 50% of the VDSL 
capital expenditure.

As the syndicated revolving credit facilities with the addition that the 
Company was permitted to draw down under the facility based upon 
eligible spend with Ericsson up until the final draw down date of 30 June 
2011. Quarterly repayments of the drawn balance commenced on 
30 June 2012 with a final maturity date of 19 September 2018.

This facility was drawn down in full 
on 5 June 2013.

As the syndicated revolving credit facilities with the addition that, 
should our Italian operating company spend less than the equivalent of 
€1.3 billion on capital expenditure, we will be required to repay the drawn 
amount of the facility that exceeds 50% of the capital expenditure.

20 December 2011
€0.3 billion loan facility, 
maturing 18 September 2019.
4 March 2013
€0.1 billion loan facility, 
maturing 4 December 2020.
2 December 2014
US$0.85 billion loan facility, 
maturing 2 June 2018.

17 December 2014
€0.35 billion loan facility, 
maturing on the seven year 
anniversary of the first drawing.

This facility was drawn down in full 
on 18 September 2012.

This facility was drawn down in full 
on 4 December 2013.

This facility is undrawn and has an 
availability period of six months.

This facility is undrawn and has an 
availability period of 18 months.
The facility is available to finance a 
project to upgrade and expand the 
mobile network in Germany.

As the syndicated revolving credit facilities with the addition that, 
should our Turkish and Romanian operating companies spend less than 
the equivalent of €1.3 billion on capital expenditure, we will be required 
to repay the drawn amount of the facility that exceeds 50% of the 
capital expenditure.

As the syndicated revolving credit facilities with the addition that 
the expenditure should be spent on projects involving Canadian 
domiciled entities.

As the syndicated revolving credit facilities with the addition that, should 
our German operating company spend less than the equivalent of 
€0.7 billion on capital expenditure, we will be required to repay the drawn 
amount of the facility that exceeds 50% of the capital expenditure.

Furthermore, certain of our subsidiaries are funded by external facilities which are non-recourse to any member of the Group other than the 
borrower. These facilities may only be used to fund their operations. At 31 March 2015 Vodafone India had facilities of INR 233 billion (£2.5 billion) 
of which INR 233 billion (£2.5 billion) was drawn. Vodafone Egypt had an undrawn revolving credit facility of EGP 4.0 billion (£353 million). 
Vodacom had fully drawn facilities of ZAR 1.0 billion (£55 million). Ghana had external facilities of US$143 million (£96 million) and GHS 60 million 
(£11.0 million) both of which were fully drawn.

We believe that we have sufficient funding for our expected working capital requirements for at least the next 12 months. Further details regarding 
the maturity, currency and interest rates of the Group’s gross borrowings at 31 March 2015 are included in note 21 “Borrowings”.

Dividends from associates and to non-controlling shareholders
Dividends from our associates are generally paid at the discretion of the Board of Directors or shareholders of the individual operating and holding 
companies, and we have no rights to receive dividends except where specified within certain of the Group’s shareholders’ agreements. Similarly, 
other than ongoing dividend obligations to the KDG minority shareholders should they continue to hold their minority stake, we do not have existing 
obligations under shareholders’ agreements to pay dividends to non-controlling interest partners of our subsidiaries or joint ventures.

The amount of dividends received and paid in the year are disclosed in the consolidated statement of cash flows.

Potential cash outflows from option agreements and similar arrangements
Under the terms of the sale and purchase agreement governing the disposal of the US Group, including the 45% interest in Verizon Wireless, 
the Group retains the responsibility for any tax liabilities of the US Group, excluding those relating to the Verizon Wireless partnership, for periods 
up to the completion of the transaction on 21 February 2014. 

Off-balance sheet arrangements
We do not have any material off-balance sheet arrangements as defined in item 5.E.2. of the SEC’s Form 20-F. Please refer to notes 29 and 30 for 
a discussion of our commitments and contingent liabilities.

150

Vodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
 
 
 
 
 
23. Capital and financial risk management

This note details our treasury management and financial risk management objectives and policies, as well as 
the exposure and sensitivity of the Group to credit, liquidity, interest and foreign exchange risk, and the policies 
in place to monitor and manage these risks. 

Accounting policies
Financial instruments
Financial assets and financial liabilities, in respect of financial instruments, are recognised on the Group’s statement of financial position when the 
Group becomes a party to the contractual provisions of the instrument.

Financial liabilities and equity instruments
Financial liabilities and equity instruments issued by the Group are classified according to the substance of the contractual arrangements entered 
into and the definitions of a financial liability and an equity instrument. An equity instrument is any contract that evidences a residual interest in the 
assets of the Group after deducting all of its liabilities and includes no obligation to deliver cash or other financial assets. The accounting policies 
adopted for specific financial liabilities and equity instruments are set out below.

Put option arrangements
The potential cash payments related to put options issued by the Group over the equity of subsidiary companies are accounted for as financial 
liabilities when such options may only be settled by exchange of a fixed amount of cash or another financial asset for a fixed number of shares 
in the subsidiary.

The amount that may become payable under the option on exercise is initially recognised at present value within borrowings with a corresponding 
charge directly to equity. The charge to equity is recognised separately as written put options over non-controlling interests, adjacent 
to non-controlling interests in the net assets of consolidated subsidiaries. The Group recognises the cost of writing such put options, determined 
as the excess of the present value of the option over any consideration received, as a financing cost.

Such options are subsequently measured at amortised cost, using the effective interest rate method, in order to accrete the liability up to the 
amount payable under the option at the date at which it first becomes exercisable; the charge arising is recorded as a financing cost. In the event that 
the option expires unexercised, the liability is derecognised with a corresponding adjustment to equity.

Derivative financial instruments and hedge accounting
The Group’s activities expose it to the financial risks of changes in foreign exchange rates and interest rates which it manages using derivative 
financial instruments.

The use of financial derivatives is governed by the Group’s policies approved by the Board of Directors, which provide written principles on the use 
of financial derivatives consistent with the Group’s risk management strategy. Changes in values of all derivatives of a financing nature are included 
within investment income and financing costs in the income statement unless designated in an effective cash flow hedge relationship or a hedge 
of a net investment in foreign operations when changes in value are deferred to other comprehensive income or equity respectively. The Group 
does not use derivative financial instruments for speculative purposes.

Derivative financial instruments are initially measured at fair value on the contract date and are subsequently remeasured to fair value at each 
reporting date. The Group designates certain derivatives as:

 a hedges of the change of fair value of recognised assets and liabilities (“fair value hedges”); or

 a hedges of highly probable forecast transactions or hedges of foreign currency or interest rate risks of firm commitments (“cash flow hedges”); or

 a hedges of net investments in foreign operations.

Hedge accounting is discontinued when the hedging instrument expires or is sold, terminated or exercised, or no longer qualifies for hedge 
accounting, or if the Company chooses to end the hedging relationship.

Fair value hedges
The Group’s policy is to use derivative instruments (primarily interest rate swaps) to convert a proportion of its fixed rate debt to floating rates in order 
to hedge the interest rate risk arising, principally, from capital market borrowings. The Group designates these as fair value hedges of interest rate risk 
with changes in fair value of the hedging instrument recognised in the income statement for the period together with the changes in the fair value 
of the hedged item due to the hedged risk, to the extent the hedge is effective. Gains or losses relating to any ineffective portion are recognised 
immediately in the income statement.

Cash flow hedges
Cash flow hedging is used by the Group to hedge certain exposures to variability in future cash flows. The portion of gains or losses relating 
to changes in the fair value of derivatives that are designated and qualify as effective cash flow hedges is recognised in other comprehensive income; 
gains or losses relating to any ineffective portion are recognised immediately in the income statement. 

When the hedged item is recognised in the income statement, amounts previously recognised in other comprehensive income and accumulated 
in equity for the hedging instrument are reclassified to the income statement. However, when the hedged transaction results in the recognition 
of a non-financial asset or a non-financial liability, the gains and losses previously recognised in other comprehensive income and accumulated 
in equity are transferred from equity and included in the initial measurement of the cost of the non-financial asset or non-financial liability.

When hedge accounting is discontinued, any gain or loss recognised in other comprehensive income at that time remains in equity and 
is recognised in the income statement when the hedged transaction is ultimately recognised in the income statement. If a forecast transaction 
is no longer expected to occur, the gain or loss accumulated in equity is recognised immediately in the income statement.

151

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Notes to the consolidated financial statements (continued)

23. Capital and financial risk management (continued)

Net investment hedges
Exchange differences arising from the translation of the net investment in foreign operations are recognised directly in equity. Gains and losses 
on those hedging instruments (which include bonds, commercial paper, cross currency swaps and foreign exchange contracts) designated 
as hedges of the net investments in foreign operations are recognised in equity to the extent that the hedging relationship is effective; these 
amounts are included in exchange differences on translation of foreign operations as stated in the statement of comprehensive income. Gains and 
losses relating to hedge ineffectiveness are recognised immediately in the income statement for the period. Gains and losses accumulated in the 
translation reserve are included in the income statement when the foreign operation is disposed of.

Capital management
The following table summarises the capital of the Group: 

Financial assets:

Cash and cash equivalents
Fair value through the income statement (held for trading)
Derivative instruments in designated hedge relationships

Financial liabilities:

Fair value through the income statements (held for trading)
Derivative instruments in designated hedge relationships
Financial liabilities held at amortised cost

Net debt
Equity
Capital

2015 
£m 

(6,882)
(5,513)
(1,376)

958
26
35,058
22,271
67,733
90,004

2014 
£m 

(10,134)
(5,293)
(955)

471
410
29,201
13,700
71,781
85,481

The Group’s policy is to borrow centrally using a mixture of long-term and short-term capital market issues and borrowing facilities to meet 
anticipated funding requirements. These borrowings, together with cash generated from operations, are loaned internally or contributed as equity 
to certain subsidiaries. The Board has approved three internal debt protection ratios being: net interest to operating cash flow (plus dividends from 
associates); retained cash flow (operating cash flow plus dividends from associates less interest, tax, dividends to non-controlling shareholders and 
equity dividends) to net debt; and operating cash flow (plus dividends from associates) to net debt. These internal ratios establish levels of debt that 
the Group should not exceed other than for relatively short periods of time and are shared with the Group’s debt rating agencies being Moody’s, 
Fitch Ratings and Standard & Poor’s. 

Financial risk management
The Group’s treasury function provides a centralised service to the Group for funding, foreign exchange, interest rate management and counterparty 
risk management.

Treasury operations are conducted within a framework of policies and guidelines authorised and reviewed by the Board, most recently on 28 July 
2014. A treasury risk committee comprising the Group’s Chief Financial Officer, Group General Counsel and Company Secretary, Group Financial 
Controller, Group Treasury Director and Director of Financial Reporting meets three times a year to review treasury activities and its members 
receive management information relating to treasury activities on a quarterly basis. The Group’s accounting function, which does not report to the 
Group Treasury Director, provides regular update reports of treasury activity to the Board. The Group’s internal auditor reviews the internal control 
environment regularly.

The Group uses a number of derivative instruments for currency and interest rate risk management purposes only that are transacted by specialist 
treasury personnel. The Group mitigates banking sector credit risk by the use of collateral support agreements.

Credit risk
The Group considers its exposure to credit risk at 31 March to be as follows:

Bank deposits
Repurchase agreements
Cash held in restricted deposits
UK government bonds
Money market fund investments
Derivative financial instruments
Other investments – debt and bonds
Trade receivables
Other receivables
Short-term securitised investments

152

2015 
£m 
2,379
2,000
650
830
2,402
4,005
5,906
4,232
1,120
–
23,524

2014 
£m 
1,498
4,799
524
852
3,648
2,443
5,525
3,859
1,546
1,019
25,713

Vodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
The Group invested in UK index linked government bonds on the basis that they generated a floating rate return in excess of £ LIBOR and are 
amongst the most creditworthy of investments available.

The Group has two managed investment funds. These funds hold fixed income sterling securities and the average credit quality is high double A.

Money market investments are in accordance with established internal treasury policies which dictate that an investment’s long-term credit rating 
is no lower than mid BBB. Additionally, the Group invests in AAA unsecured money market mutual funds where the investment is limited to 7.5% 
of each fund.

The Group has investments in repurchase agreements which are fully collateralised investments. The collateral is sovereign and supranational debt 
of major EU countries with at least one AAA rating denominated in euros, sterling and US dollars and can be readily converted to cash. In the event 
of any default, ownership of the collateral would revert to the Group. Detailed below is the value of the collateral held by the Group at 31 March 2015.

Sovereign
Supranational

2015
£m 
1,977
23
2,000

2014 
£m 
4,464
335
4,799

In respect of financial instruments used by the Group’s treasury function, the aggregate credit risk the Group may have with one counterparty 
is limited by (i) reference to the long-term credit ratings assigned for that counterparty by Moody’s, Fitch Ratings and Standard & Poor’s; (ii) that 
counterparty’s five year credit default swap (‘CDS’) spread; and (iii) the sovereign credit rating of that counterparty’s principal operating jurisdiction. 
Furthermore, collateral support agreements were introduced from the fourth quarter of 2008. Under collateral support agreements the 
Group’s exposure to a counterparty with whom a collateral support agreement is in place is reduced to the extent that the counterparty must post 
cash collateral when there is value due to the Group under outstanding derivative contracts that exceeds a contractually agreed threshold amount. 
When value is due to the counterparty the Group is required to post collateral on identical terms. Such cash collateral is adjusted daily as necessary. 

In the event of any default, ownership of the cash collateral would revert to the respective holder at that point. Detailed below is the value of the cash 
collateral, which is reported within short-term borrowings, held by the Group at 31 March 2015:

Cash collateral

2015 
£m 
2,542

2014 
£m 
1,185 

The majority of the Group’s trade receivables are due for maturity within 90 days and largely comprise amounts receivable from consumers and 
business customers. At 31 March 2015 £2,869 million (2014: £2,360 million) of trade receivables were not yet due for payment. Overdue trade  
receivables consisted of £1,141 million (2014: £1,219 million) relating to the Europe region, and £222 million (2014: £280 million) relating to the 
AMAP region. Accounts are monitored by management and provisions for bad and doubtful debts raised where it is deemed appropriate. 

The following table presents ageing of receivables that are past due and provisions for doubtful receivables that have been established.

30 days or less
Between 31 and 60 days
Between 61 and 180 days
Greater than 180 days

Gross  
receivables
£m 
417
231
288
1,205
2,141

Less  
provisions
£m 
(61)
(35)
(67)
(615)
(778)

2015   
Net  
receivables  
£m   
356  
196  
221  
590  
1,363  

Gross  
receivables
£m 
1,327
218
187
516
2,248

Less  
provisions
£m 
(356)
(27)
(53)
(313)
(749)

2014 

Net  
receivables
£m 
971
191
134
203
1,499

Concentrations of credit risk with respect to trade receivables are limited given that the Group’s customer base is large and unrelated. Due to this 
management believes there is no further credit risk provision required in excess of the normal provision for bad and doubtful receivables. 
Amounts charged to administrative expenses during the year ended 31 March 2015 were £541 million (2014: £347 million; 2013: £360 million) 
(see note 15 “Trade and other receivables”).

As discussed in note 30 “Contingent liabilities”, the Group has covenanted to provide security in favour of the Trustee of the Vodafone Group 
UK Pension Scheme in respect of the funding deficit in the scheme. The security takes the form of an English law pledge over UK index linked 
government bonds.

Liquidity risk
At 31 March 2015 the Group had €3.9 billion and US$3.9 billion syndicated committed undrawn bank facilities which support the US$15 billion 
and £5 billion commercial paper programmes available to the Group. The Group uses commercial paper and bank facilities to manage short-term 
liquidity and manages long-term liquidity by raising funds in the capital markets.

The €3.9 billion syndicated committed facility has a maturity date of 28 March 2020 with the option to extend the Facility for a further year 
prior to the second anniversary of the Facility if requested by the Company. The US$3.9 billion syndicated committed facility has a maturity 
of 27 February 2020 with the option to extend the facility for a further year prior to the first anniversary and, if should such extension be exercised, 
an option to extend for a further year prior to the second anniversary of the facility. Both facilities have remained undrawn throughout the financial 
year and since year end and provide liquidity support. 

153

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements (continued)

23. Capital and financial risk management (continued)

The Group manages liquidity risk on long-term borrowings by maintaining a varied maturity profile with a cap on the level of debt maturing in any 
one calendar year, therefore minimising refinancing risk. Long-term borrowings mature between one and 28 years.

Liquidity is reviewed daily on at least a 12 month rolling basis and stress tested on the assumption that all commercial paper outstanding 
matures and is not reissued. The Group maintains substantial cash and cash equivalents which at 31 March 2015, amounted to £6,882 million 
(2014: £10,134 million).

Market risk
Interest rate management
Under the Group’s interest rate management policy, interest rates on monetary assets and liabilities denominated in euros, US dollars and sterling 
are maintained on a floating rate basis except for periods up to six years where interest rate fixing has to be undertaken in accordance with treasury 
policy. Where assets and liabilities are denominated in other currencies interest rates may also be fixed. In addition, fixing is undertaken for longer 
periods when interest rates are statistically low.

For each one hundred basis point fall or rise in market interest rates for all currencies in which the Group had borrowings at 31 March 2015 there 
would be an increase or decrease in profit before tax by approximately £36 million (2014: increase or decrease by £42 million) including mark-to-
market revaluations of interest rate and other derivatives and the potential interest on outstanding tax issues. There would be no material impact 
on equity.

Foreign exchange management
As Vodafone’s primary listing is on the London Stock Exchange its share price is quoted in sterling. Since the sterling share price represents the value 
of its future multi-currency cash flows, principally in euro, South African rand, Indian rupee and sterling, the Group maintains the currency of debt 
and interest charges in proportion to its expected future principal multi-currency cash flows and has a policy to hedge external foreign exchange 
risks on transactions denominated in other currencies above certain de minimis levels. As the Group’s future cash flows are increasingly likely 
to be derived from emerging markets it is likely that a greater proportion of debt in emerging market currencies will be drawn.

At 31 March 2015, 129% of net debt was denominated in currencies other than sterling (86% euro, 23% India rupee 11% US dollar and 9% other) 
while 29% of net debt had been purchased forward in sterling in anticipation of sterling denominated shareholder returns via dividends. This allows 
euro, US dollar and other debt to be serviced in proportion to expected future cash flows and therefore provides a partial hedge against income 
statement translation exposure, as interest costs will be denominated in foreign currencies. 

Under the Group’s foreign exchange management policy, foreign exchange transaction exposure in Group companies is generally maintained at the 
lower of €5 million per currency per month or €15 million per currency over a six month period.

The Group recognises foreign exchange movements in equity for the translation of net investment hedging instruments and balances treated 
as investments in foreign operations. However, there is no net impact on equity for exchange rate movements on net investment hedging 
instruments as there would be an offset in the currency translation of the foreign operation. At 31 March 2015 the Group held financial liabilities 
in a net investment against the Group’s consolidated euro net assets. Sensitivity to foreign exchange movements on the hedging liabilities, analysed 
against a strengthening of the euro by 5% (FY14: 3%) would result in a decrease in equity of £876 million (FY14: £333 million) which would be fully 
offset by foreign exchange movements on the hedged net assets.

The following table details the Group’s sensitivity of the Group’s adjusted operating profit to a strengthening of the Group’s major currency in which 
it transacts. The percentage movement applied to the currency is based on the average movements in the previous three annual reporting periods. 
Amounts are calculated by retranslating the operating profit of each entity whose functional currency is euro.

Euro 5% (2014: 3%) change – Operating profit1

Note:
1  Operating profit before impairment losses and other income and expense.

2015
£m
81

2014 
£m 
60

At 31 March 2015 the Group’s sensitivity to foreign exchange movements, analysed against a strengthening of the US dollar by 9% (FY14: 5%) on its 
external US dollar exposure would decrease the profit before tax by £71 million (FY14: £4 million). Foreign exchange on certain internal balances 
analysed against a strengthening of the US dollar of 9% (FY14: 5%) and euro of 5% (FY14: 3%) would decrease the profit before tax by £65 million 
(FY14: US$190 million) and £186 million (FY14: £189 million) for US dollar and euro respectively.

Equity risk
There is no material equity risk relating to the Group’s equity investments which are detailed in note 13 “Other investments”.

154

Vodafone Group Plc Annual Report 2015 
 
Fair value of financial instruments
The table below sets out the valuation basis1 of financial instruments held at fair value by the Group at 31 March 2015.

Financial assets:
Fair value through the income statement 
Derivative financial instruments:

Interest rate swaps
Cross currency interest rate swaps
Foreign exchange contracts
Interest rate futures

Financial investments available-for-sale:

Listed equity securities4
Unlisted equity securities4

Financial liabilities:
Derivative financial instruments:

Interest rate swaps
Cross currency interest rate swaps
Interest rate options
Foreign exchange contracts

Level 12  

2014   
£m   

Level 23  

2014   
£m   

2015 
£m 

2015 
£m 

2015 
£m 

Total 

2014 
£m 

– 

– 
– 
– 
– 
– 

4 
– 
4 
4 

– 
– 
– 
– 
– 

– 

– 
– 
– 
– 
–   

6 
– 
6   
6   

– 
–
–
– 
–   

3,184 

4,019

3,184 

4,019

2,466 
1,506 
33 
8 
7,197 

– 
222 
222 
7,419 

682 
245 
11 
46 
984 

1,871
504
68
13
6,475

–
154
154
6,629

635
217
–
29
881

2,466 
1,506 
33 
8 
7,197 

4 
222 
226 
7,423

682 
245 
11 
46 
984 

1,871
504
68
13
6,475

6
154
160
6,635

635
217
–
29
881

Notes:
1  There were no changes made during the year to valuation methods or the processes to determine classification and no transfers were made between the levels in the fair value hierarchy.
2  Level 1 classification comprises financial instruments where fair value is determined by unadjusted quoted prices in active markets for identical assets or liabilities.
3  Level 2 classification comprises items where fair value is determined from inputs other than quoted prices that are observable for the asset or liability, either directly or indirectly. 

Derivative financial instrument fair values are present values determined from future cash flows discounted at rates derived from market sourced data.

4  Listed and unlisted securities are classified as held for sale financial assets and fair values are derived from observable quoted market prices for similar items. Details are included in note 13 

“Other investments”.

Fair value and carrying value information
The fair values and carrying values of the Group’s financial assets and financial liabilities held at amortised cost are set out in the table below1. 
Unless otherwise stated, the valuation basis is level 2, comprising financial instruments where fair value is determined from inputs other than quoted 
prices observable for the asset or liability either directly or indirectly. 

Cash and cash equivalents2
Cash and other investments held in restricted deposits2
Other debt and bonds3

Short-term borrowings:

Bonds4
Commercial paper5
Bank loans and other short-term borrowings5

Long-term borrowings:

Bonds4
Bank loans and other long-term borrowings5

2015 
£m 
6,882 
650 
3,551 
11,083 

(1,798)
(5,077)
(5,766)
(12,641)

(17,109)
(5,346)
(22,455)

Fair value  

2014   
£m   
10,134
524
3,171
13,829

(1,771)
(950)
(5,014)
(7,735)

(16,417)
(4,817)
(21,234)

Carrying value 

2014 
£m 
10,134
524
3,171
13,829 

(1,783)
(950)
(5,014)
(7,747)

(16,697)
(4,757)
(21,454)

2015 
£m 
6,882 
650 
3,551 
11,083

(1,786)
(5,077)
(5,760)
(12,623)

(17,174)
(5,261)
(22,435)

(24,013)

(15,140)

(23,975)

(15,372)

Notes:
1  The Group’s trade and other receivables and trade and other payables are not shown in the table above. The carrying amounts of both categories approximate their fair values.
2  Cash and cash equivalents are held by the Group on a short term basis with all having a maturity of three months or less. The carrying value approximates their fair value.
3  Other debt and bonds is predominantly comprised of loan notes from Verizon Communications held at amortised cost. Details included in note 13 “Other investments”.
4  The Group’s bonds are held at amortised cost with fair values available from market observable prices.
5  Commercial paper and other banks loans are held at amortised cost with fair values calculated from market observable data where appropriate.

155

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements (continued)

23. Capital and financial risk management (continued)

Net financial instruments
The table below shows the Group’s financial assets and liabilities that are subject to offset in the balance sheet and the impact of enforceable master 
netting or similar agreements. 

At 31 March 2015 

Derivative financial assets
Derivative financial liabilities
Total

At 31 March 2014 

Derivative financial assets
Derivative financial liabilities
Total

Gross amount
£m 
 4,005 
(984)
 3,021 

Amount set off   
£m   
– 
– 
–   

Related amounts not set off in the balance sheet

Amounts 
presented in 
balance sheet 
£m 
 4,005 
(984)
 3,021 

Right of set off 
with derivative 
counterparties   
£m   
(726)
 726 
– 

Cash collateral 
£m 
(2,542)
 30 
(2,512)

Net amount
£m 
737
(228)
 509 

Gross amount
£m 
 2,456 
(881)
 1,575 

Amount set off   
£m   
– 
– 
–   

Related amounts not set off in the balance sheet

Amounts 
presented in 
balance sheet 
£m 
 2,456 
(881)
 1,575 

Right of set off 
with derivative 
counterparties   
£m   
(678)
 678 
– 

Cash collateral 
£m 
(1,185)
 130 
(1,055)

Net amount
£m 
593
(73)
 520 

Financial assets and liabilities are offset and the amount reported in the consolidated balance sheet when there is a legally enforceable right 
to offset the recognised amounts and there is an intention to settle on a net basis or realise the asset and settle the liability simultaneously. 
Derivative financial instruments that do not meet the criteria for offset could be settled net in certain circumstances under ISDA (International Swaps 
and Derivatives Association) agreements where each party has the option to settle amounts on a net basis in the event of default from the other. 
Collateral may be offset and net settled against derivative financial instruments in the event of default by either party. The aforementioned collateral 
balances are recorded in “other short-term investments” or “short-term debt”respectively.

24. Directors and key management compensation

This note details the total amounts earned by the Company’s Directors and members of the Executive Committee. 

Directors
Aggregate emoluments of the Directors of the Company were as follows: 

Salaries and fees
Incentive schemes
Other benefits1

2015 
£m 
4
3
1
8

2014 
£m 
4
2
1
7

2013 
£m 
5
2
1
8

Note:
1 

Includes the value of the cash allowance taken by some individuals in lieu of pension contributions.

The aggregate gross pre-tax gain made on the exercise of share options in the year ended 31 March 2015 by Directors who served during the year 
was £nil (2014: £4 million; 2013: £2 million).

Key management compensation
Aggregate compensation for key management, being the Directors and members of the Executive Committee, was as follows: 

Short-term employee benefits
Share-based payments

2015 
£m 
18
18
36

2014 
£m
17
21 
38

2013 
£m
17
23 
40

156

Vodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
25. Employees

This note shows the average number of people employed by the Group during the year, in which areas of our 
business our employees work and where they are based. It also shows total employment costs. 

2015 
Employees 

2014 
Employees 

2013 
Employees 

By activity:
Operations
Selling and distribution
Customer care and administration

By segment:
Germany
Italy
Spain
UK
Other Europe
Europe

India
Vodacom
Other Africa, Middle East and Asia Pacific
Africa, Middle East and Asia Pacific

Non-Controlled Interests and Common Functions
Total

The cost incurred in respect of these employees (including Directors) was: 

Wages and salaries
Social security costs
Other pension costs (note 26)
Share-based payments (note 27)

17,602
35,629
52,069
105,300

14,520
6,757
5,324
12,437
15,190
54,228

12,303
7,260
14,312
33,875

17,197
105,300

2015 
£m 
3,469
442
195
88
4,194

14,947
31,342
42,857
89,146

10,623
1,123
3,552
12,979
15,392
43,669

11,925
7,176
16,002
35,103

10,374
89,146

2014 
£m 
3,261 
364 
158 
92 
3,875 

 13,736 
 29,658 
 39,198 
82,592 

 11,088 
–
 4,223 
 8,319 
 19,995 
43,625 

 11,339 
 7,311 
 12,659 
31,309 

 7,658 
82,592 

2013 
£m 
2,989 
350 
157 
124 
3,620 

157

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements (continued)

26. Post employment benefits

We operate a number of defined benefit and defined contribution pension plans for our employees. The Group’s 
largest defined benefit scheme is in the UK. For further details see “Critical accounting judgements and key 
sources of estimation uncertainty” in note 1 “Basis of preparation” to the consolidated financial statements. 

Accounting policies
For defined benefit retirement plans, the difference between the fair value of the plan assets and the present value of the plan liabilities is recognised 
as an asset or liability on the statement of financial position. Scheme liabilities are assessed using the projected unit funding method and applying 
the principal actuarial assumptions at the reporting period date. Assets are valued at market value.

Actuarial gains and losses are taken to the statement of comprehensive income as incurred. For this purpose, actuarial gains and losses comprise 
both the effects of changes in actuarial assumptions and experience adjustments arising because of differences between the previous actuarial 
assumptions and what has actually occurred. The return on plan assets, in excess of interest income, is also taken to other comprehensive income.

Other movements in the net surplus or deficit are recognised in the income statement, including the current service cost, any past service cost and 
the effect of any curtailments or settlements. The interest cost less the expected interest income on assets is also charged to the income statement. 
The amount charged to the income statement in respect of these plans is included within operating costs or in the Group’s share of the results 
of equity accounted operations, as appropriate.

Cumulative actuarial gains and losses at 1 April 2004, the date of transition to IFRS, were recognised in the statement of financial position.

The Group contributions to defined contribution pension plans are charged to the income statement as they fall due. 
Background

At 31 March 2015 the Group operated a number of pension plans for the benefit of its employees throughout the world, with varying rights and 
obligations depending on the conditions and practices in the countries concerned. The Group’s pension plans are provided through both defined 
benefit and defined contribution arrangements. Defined benefit schemes provide benefits based on the employees’ length of pensionable service 
and their final pensionable salary or other criteria. Defined contribution schemes offer employees individual funds that are converted into benefits 
at the time of retirement.

The Group operates defined benefit schemes in Germany, Ghana, India, Ireland, Italy, the UK and the United States. Defined contribution pension 
schemes are currently provided in Australia, Egypt, Germany, Greece, Hungary, India, Ireland, Italy, the Netherlands, New Zealand, Portugal, 
South Africa, Spain and the UK.

Income statement expense

Defined contribution schemes
Defined benefit schemes
Total amount charged to income statement (note 25)

2015 
£m 
155
40
195

2014 
£m 
124
34
158

2013 
£m 
118 
39
157 

158

Vodafone Group Plc Annual Report 2015 
 
Defined benefit schemes
At the start of the year, the Group had two main UK defined benefit schemes being the Vodafone UK Group Pension Scheme (‘Vodafone UK plan’) 
and the Cable & Wireless Worldwide Retirement Plan (‘CWWRP’). The Vodafone UK plan and the CWWRP plan closed to future accrual on 31 March 
2010 and 30 November 2013 respectively. Until 30 November 2013 the CWWRP allowed employees to accrue a pension at a rate of 1/85th of their 
final salary for each year of service until the retirement age of 60 with a maximum pension of two thirds of final salary. Employees contributed 5% 
of their salary into the scheme. 

On 6 June 2014, the assets and liabilities of the CWWRP were transferred into a new section of the Vodafone UK plan. The CWWRP was then wound 
up. There are now two segregated sections of the Vodafone UK plan, the pre-existing assets and liabilities in the Vodafone Section and the former 
CWWRP assets and liabilities in the CWW Section. 

The defined benefit plans are administered by Trustee Boards that are legally separated from the Group. The Trustee Board of each pension fund 
consists of representatives who are employees, former employees or are independent from the Company. The Boards of the pension funds are 
required by law to act in the best interest of the plan participants and are responsible for setting certain policies, such as investment and contribution 
policies, and the governance of the fund. 

The defined benefit pension schemes expose the Group to actuarial risks such as longer than expected longevity of members, lower than expected 
return on investments and higher than expected inflation, which may increase the liabilities or reduce the value of assets of the plans. 

The UK pensions environment is regulated by the Pensions Regulator whose statutory objectives are set out in legislation and include promoting 
and improving understanding of the good administration of work-based pensions, protecting member benefits and regulating occupational 
defined benefit and contribution schemes. The Pensions Regulator is a non-departmental public body established under the Pensions Act 2004 
and sponsored by the Department for Work And Pensions, operating within a legal regulatory framework set by the UK Parliament. The Pensions 
Regulator’s statutory objectives and regulatory powers are described on its website at thepensionsregulator.gov.uk.

The Vodafone UK plan is registered as an occupational pension plan with HMRC and is subject to UK legislation and oversight from the Pensions 
Regulator. UK legislation requires that pension schemes are funded prudently and that valuations are undertaken at least every three years. 
Separate valuations are required for the Vodafone Section and CWW Section. Within 15 months of each valuation date, the plan trustees and the 
Group must agree any contributions required to ensure that the plan is fully funded over time on a suitably prudent measure.

The most recent valuations for the Vodafone and CWWRP sections of the Vodafone UK plan were carried out as at 31 March 2013 by independent 
actuaries appointed by the plan Trustees. These valuations revealed a total deficit of £437 million on the schemes’ funding basis. Following the 
valuation, the Group paid special one-off contributions totalling £365 million in April 2014 (£325 million into the Vodafone Section and £40 million 
into the CWW Section). These lump sum contributions represented accelerated funding amounts that would otherwise have been due over the 
period to 31 March 2020. No further contributions are therefore currently due for the Vodafone UK plan for the period to 31 March 2016. The next 
valuation date is 31 March 2016, at which point the position of the scheme will be assessed again.

Funding plans are individually agreed for each of the Group’s defined benefit pension schemes with the respective trustees, taking into account 
local regulatory requirements. It is expected that ordinary contributions relating to future service of £39 million will be paid into the Group’s defined 
benefit pension schemes during the year ending 31 March 2016. 

The Group has also provided certain guarantees in respect of the Vodafone UK plan; further details are provided in note 30 “Contingent liabilities” 
to the consolidated financial statements. 

Actuarial assumptions
The Group’s scheme liabilities are measured using the projected unit credit method using the principal actuarial assumptions set out below:

Weighted average actuarial assumptions used at 31 March1:
Rate of inflation2
Rate of increase in salaries
Discount rate

Notes:
1  Figures shown represent a weighted average assumption of the individual schemes.
2  The rate of increase in pensions in payment and deferred payment is the rate of inflation.

2015
%

3.0
2.8
3.0

2014
% 

3.2 
3.1 
4.2 

2013
% 

3.3 
3.8 
4.3 

Mortality assumptions used are based on recommendations from the individual scheme actuaries which include adjustments for the experience 
of the Group where appropriate. The Group’s largest scheme is the Vodafone UK plan. Further life expectancies assumed for the UK schemes 
are 24.5/25.8 years (2014: 23.3/24.7 years; 2013: 23.6/25.3 years) for a male/female pensioner currently aged 65 and 27.1/28.7 years 
(2014: 25.9/27.5 years; 2013: 26.8/27.9 years) from age 65 for a male/female non-pensioner member currently aged 40.

159

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
 
 
Notes to the consolidated financial statements (continued)

26. Post employment benefits (continued) 

Charges made to the consolidated income statement and consolidated statement of comprehensive income (‘SOCI’) on the basis of the 
assumptions stated above are:

Current service cost
Net interest charge
Total included within staff costs
Actuarial losses/(gains) recognised in the SOCI1

Note:
1  Amounts disclosed in the SOCI are stated net of £57 million of tax (2014: £20 million, 2013: £56 million).

2015 
£m 
37
3
40
269

2014 
£m 
14
20
34
(57)

2013 
£m 
27
12
39
238

Fair value of the assets and present value of the liabilities of the schemes
The amount included in the statement of financial position arising from the Group’s obligations in respect of its defined benefit schemes is as follows:

1 April 2013
Service cost
Interest income/(cost)
Return on plan assets excluding interest income 
Actuarial gains arising from changes in demographic assumptions
Actuarial gains arising from changes in financial assumptions
Actuarial gains arising from experience adjustments
Employer cash contributions
Member cash contributions
Benefits paid
Liabilities assumed in business combinations
Exchange rate movements
Other movements
31 March 2014
Service cost
Interest income/(cost)
Return on plan assets excluding interest income 
Actuarial losses arising from changes in financial assumptions
Actuarial losses arising from experience adjustments
Employer cash contributions
Member cash contributions
Benefits paid
Exchange rate movements
Other movements
31 March 2015

An analysis of net (deficit)/assets is provided below for the Group as a whole.

Analysis of net (deficit)/assets:
Total fair value of scheme assets
Present value of funded scheme liabilities
Net (deficit)/assets for funded schemes
Present value of unfunded scheme liabilities
Net (deficit)/assets
Net (deficit)/assets are analysed as:
Assets
Liabilities

Assets 
£m 
3,723
– 
162
(114)
– 
– 
– 
51
7
(81)
– 
(13)
107
3,842
– 
176
721
– 
– 
404
9
(95)
(83)
(18)
4,956

Liabilities 
£m 
(4,251)
(14)
(182)
– 
35
44
92
– 
(7)
81
(121)
17
(85)
(4,391)
(37)
(179)
– 
(982)
(8)
– 
(9)
95
116
41
(5,354)

Net deficit 
£m 
(528)
(14)
(20)
(114)
35
44
92
51
– 
– 
(121)
4
22
(549)
(37)
(3)
721
(982)
(8)
404
– 
– 
33
23
(398)

2015 
£m 

2014
£m

2013 
£m 

2012 
£m 

2011 
£m 

4,956
(5,288)
(332)
(66)
(398)

3,842
(4,325)
(483)
(66)
(549)

3,723 
(4,239)
(516)
(12)
(528)

169
(567)

35
(584)

52 
(580)

1,604 
(1,853)
(249)
(12)
(261)

31 
(292)

1,558 
(1,488)
70
(13)
57

97 
(40)

160

Vodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
 
An analysis of net assets/(deficit) is provided below for the Group’s largest defined benefit pension scheme in the UK, which is a funded scheme. 
Following the merger of the Vodafone UK plan and the CWWRP plan on 6 June 2014 the assets and liabilities of the CWW Section are segregated 
from the Vodafone Section and hence are reported separately below.

Analysis of net assets/(deficit):
Total fair value of scheme assets
Present value of scheme liabilities
Net assets/(deficit)
Net assets/(deficit) are analysed as:
Assets3
Liabilities

2015 
£m 

2,251
(2,085)
166

166
–

CWW Section1
2013
£m

2014
£m

2015 
£m 

2014
£m

2013 
£m 

Vodafone Section2 
2011 
£m 

2012 
£m 

1,780
(1,732)
48

1,827
(1,874)
(47)

1,912
(2,133)
(221)

1,343
(1,677)
(334)

1,328 
(1,647)
(319)

1,218 
(1,444)
(226)

48
–

–
(47)

–
(221)

–
(334)

– 
(319)

– 
(226)

1,180 
(1,127)
53

53 
– 

Notes:
1  Cable & Wireless Worldwide Retirement Plan until 6 June 2014.
2  Vodafone UK plan until 6 June 2014.
3  Pension assets are deemed to be recoverable and there are no adjustments in respect of minimum funding requirements as future economic benefits are available to the Company either in the 

form of future refunds or, for plans still open to benefit accrual, in the form of possible reductions in future contributions. 

Duration of the benefit obligations
The weighted average duration of the defined benefit obligation at 31 March 2015 is 22.7 years (2014: 21.7 years; 2013: 21.4 years). 

Fair value of pension assets

Cash and cash equivalents
Equity investments:

With quoted prices in an active market
Without quoted prices in an active market

Debt instruments:

With quoted prices in an active market

Property:

With quoted prices in an active market
Without quoted prices in an active market

Derivatives:1

With quoted prices in an active market
Without quoted prices in an active market

Annuity policies – Without quoted prices in an active market
Total 

Note:
1  Derivatives include collateral held in the form of cash.

2015 
£m 
97

1,489
154

2014 
£m 
 65

 1,318
102

2,567

 1,320

7 
12 

99
–
531
4,956

7 
13 

 495 
 46 
 476
3,842

The schemes have no direct investments in the Group’s equity securities or in property currently used by the Group. 

Each of the plans manages risks through a variety of methods and strategies including equity protection, to limit downside risk in falls in equity 
markets, inflation and interest rate hedging and, in the CWW Section of the Vodafone UK plan, a substantial insured pensioner buy-in policy. 

The actual return on plan assets over the year to 31 March 2015 was £897 million (2014: £48 million).

Sensitivity analysis
Measurement of the Group’s defined benefit retirement obligation is sensitive to changes in certain key assumptions. The sensitivity analysis below 
shows how a reasonably possible increase or decrease in a particular assumption would, in isolation, result in an increase or decrease in the present 
value of the defined benefit obligation as at 31 March 2015.

Rate of inflation

Rate of increase in salaries

Discount rate

Life expectancy

Decrease by 0.5%
£m

Increase by 0.5%
£m

Decrease by 0.5%
£m

Increase by 0.5%
£m

Decrease by 0.5%
£m

Increase by 0.5%
£m

Increase by 1 year
£m

Decrease by 1 year
£m

(Decrease)/increase in present value 
of defined obligation 

(474)

507

(29)

27

623

(584)

127

(128)

The sensitivity analysis may not be representative of an actual change in the defined benefit obligation as it is unlikely that changes in assumptions 
would occur in isolation of one another. In presenting this sensitivity analysis, the change in the present value of the defined benefit obligation has 
been calculated on the same basis as prior years using the projected unit credit method at the end of the reporting period, which is the same as that 
applied in calculating the defined benefit obligation liability recognised in the statement of financial position.

161

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements (continued)

27. Share-based payments

We have a number of share plans used to award shares to Directors and employees as part of their remuneration 
package. A charge is recognised over the vesting period in the consolidated income statement to record the cost 
of these, based on the fair value of the award on the grant date.

Accounting policies
The Group issues equity-settled share-based payments to certain employees. Equity-settled share-based payments are measured at fair value 
(excluding the effect of non-market-based vesting conditions) at the date of grant. The fair value determined at the grant date of the equity-settled 
share-based payments is expensed on a straight-line basis over the vesting period, based on the Group’s estimate of the shares that will eventually 
vest and adjusted for the effect of non-market-based vesting conditions. A corresponding increase in retained earnings is also recognised.

Fair value is measured by deducting the present value of expected dividend cash flows over the life of the awards from the share price as at the 
grant date.

Some share awards have an attached market condition, based on total shareholder return (‘TSR’), which is taken into account when calculating the 
fair value of the share awards. The valuation for the TSR is based on Vodafone’s ranking within the same group of companies, where possible, over 
the past five years. 

The fair value of awards of non-vested shares is equal to the closing price of the Group’s shares on the date of grant, adjusted for the present value 
of the delay in receiving dividends where appropriate.

The maximum aggregate number of ordinary shares which may be issued in respect of share options or share plans will not (without shareholder 
approval) exceed:

 a 10% of the ordinary share capital of the Company in issue immediately prior to the date of grant, when aggregated with the total number 

of ordinary shares which have been allocated in the preceding ten year period under all plans; and

 a 5% of the ordinary share capital of the Company in issue immediately prior to the date of grant, when aggregated with the total number 
of ordinary shares which have been allocated in the preceding ten year period under all plans, other than any plans which are operated 
on an all-employee basis.

Share options
Vodafone Group executive plans
No share options have been granted to any Directors or employees under the Company’s discretionary share option plans in the year ended 
31 March 2015.

There are options outstanding under the Vodafone Group 1999 Long-Term Stock Incentive Plan and the Vodafone Global Incentive Plan. 
These options are normally exercisable between three and ten years from the date of grant. The vesting of some of these options was subject 
to satisfaction of performance conditions. Grants made to US employees are made in respect of ADSs.

Vodafone Group Sharesave Plan
The Vodafone Group 2008 Sharesave Plan enables UK staff to acquire shares in the Company through monthly savings of up to £250 over a three 
and/or five year period, at the end of which they may also receive a tax free bonus. The savings and bonus may then be used to purchase shares 
at the option price, which is set at the beginning of the invitation period and usually at a discount of 20% to the then prevailing market price of the 
Company’s shares.

Share plans
Vodafone Group executive plans
Under the Vodafone Global Incentive Plan awards of shares are granted to Directors and certain employees. The release of these shares 
is conditional upon continued employment and for some awards achievement of certain performance targets measured over a three year period.

Vodafone Share Incentive Plan
The Vodafone Share Incentive Plan enables UK staff to acquire shares in the Company through monthly purchases of up to £125 per month or 5% 
of salary, whichever is lower. For each share purchased by the employee, the Company provides a free matching share.

162

Vodafone Group Plc Annual Report 2015Movements in outstanding ordinary share and ADS options 

1 April
Granted during the year
Forfeited during the year 
Exercised during the year
Expired during the year
31 March

Weighted average exercise price:
1 April
Granted during the year
Forfeited during the year 
Exercised during the year
Expired during the year
31 March

2015 
Millions 

–
–
–
–
–

–
–
–
–
–
–

2014 
Millions 
–
–
–
–
–
–

ADS options   
2013   
Millions   
1  
–  
–  
(1)  
–  
–   

US$22.16
–
–
US$29.31
–
–

US$15.20  
–  
–  
US$13.88  
–  
US$22.16  

Summary of options outstanding and exercisable at 31 March 2015 
Outstanding   
Weighted   
average   
remaining   
contractual   
life   
Months   

Weighted 
average 
exercise 
price 

Outstanding 
shares 
Millions 

Vodafone Group savings related and Sharesave Plan:
£0.01–£1.00
£1.01–£2.00

Vodafone Group 1999 Long-Term Stock Incentive Plan:
£1.01–£2.00

Share awards
Movements in non-vested shares are as follows:

1 April 
Granted
Vested
Forfeited
31 March 

–
23
23

2

–
£1.48
£1.48

£1.59

2015   
Weighted   
average fair   
value at   
grant date   
£1.44
£1.63
£1.35
£1.35
£1.56

Millions 
243
83
(62)
(47)
217

–
32
32

22

Millions 
294
84
(81)
(54)
243

2015 
Millions 
27
7
(2)
(6)
(1)
25

£1.42
£1.56
£1.45
£1.25
£1.45
£1.49

Exercisable 
shares 
Millions 

–
–
–

2

2014   
Weighted   
average fair   
value at   
grant date   
£1.27
£1.58
£1.11
£1.19
£1.44

Ordinary share options 

2014 
Millions 
40
12
(1)
(22)
(2)
27

£1.41
£1.49
£1.34
£1.43
£1.37
£1.42

Weighted 
average 
exercise 
price 

–
–
–

£1.59

Millions 
352 
91
(118)
(31)
294

2013 
Millions 
84
7
(1)
(41)
(9)
40

£1.18
£1.45
£1.64
£1.05
£0.98
£1.41

Exercisable 

Weighted 
average 
remaining 
contractual 
life 
Months 

–
–
–

22

2013 

Weighted 
average fair 
value at 
grant date 
£1.08 
£1.49
£0.91
£1.19
£1.27

Other information
The total fair value of shares vested during the year ended 31 March 2015 was £84 million (2014: £90 million; 2013: £107 million).

The compensation cost included in the consolidated income statement in respect of share options and share plans was £88 million 
(2014: £92 million; 2013: £124 million) which is comprised entirely of equity-settled transactions.

The average share price for the year ended 31 March 2015 was 212.7 pence (2014: 212.2 pence; 2013: 173.0 pence).

163

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated financial statements (continued)

28. Acquisitions and disposals

We completed a number of acquisitions during the year including, most significantly, the acquisition of Grupo 
Corporativo Ono, S.A. (‘Ono’). The note below provides details of these transactions as well as those in the prior 
year. For further details see “Critical accounting judgements and key sources of estimation uncertainty” in note 1 
“Basis of preparation” to the consolidated financial statements.

Accounting policies
Business combinations
Acquisitions of subsidiaries are accounted for using the acquisition method. The cost of the acquisition is measured at the aggregate of the fair values 
at the date of exchange of assets given, liabilities incurred or assumed and equity instruments issued by the Group. Acquisition-related costs are 
recognised in the income statement as incurred. The acquiree’s identifiable assets and liabilities are recognised at their fair values at the acquisition 
date. Goodwill is measured as the excess of the sum of the consideration transferred, the amount of any non-controlling interests in the acquiree 
and the fair value of the Group’s previously held equity interest in the acquiree, if any, over the net amounts of identifiable assets acquired and 
liabilities assumed at the acquisition date. The interest of the non-controlling shareholders in the acquiree may initially be measured either at fair 
value or at the non-controlling shareholders’ proportion of the net fair value of the identifiable assets acquired, liabilities and contingent liabilities 
assumed. The choice of measurement basis is made on an acquisition-by-acquisition basis.

Acquisition of interests from non-controlling shareholders
In transactions with non-controlling parties that do not result in a change in control, the difference between the fair value of the consideration paid 
or received and the amount by which the non-controlling interest is adjusted is recognised in equity. 

Acquisitions
The aggregate cash consideration in respect of purchases of interests in subsidiaries, net of cash acquired, is as follows: 

Cash consideration paid: 
Grupo Corporativo Ono, S.A.
Other acquisitions completed during the year
Fees paid in respect of acquisitions1

Net cash acquired 

Note:
1  Charged to other income and expense in the consolidated income statement.

£m

2,945
265
18
3,228
(135)
3,093

Total goodwill on acquisitions was £1,634 million and included £1,423 million in relation to Ono and £211 million in relation to other acquisitions 
completed during the year. No amount of goodwill is expected to be deductible for tax purposes.

Grupo Corporativo Ono, S.A. (‘Ono’)
On 23 July 2014, the Group acquired the entire share capital of Ono for cash consideration of £2,945 million. The primary reason for acquiring the 
business was to create a leading integrated communications operator in Spain, offering customers unified communication services. The results 
of the acquired entity have been consolidated in the Group’s income statement from 23 July 2014 and contributed £691 million of revenue and 
a loss of £313 million to the profit attributable to owners of the parent during the year. 

The acquisition date fair values of the assets and liabilities acquired are provisional. These may be further adjusted as we gain a further understanding 
of the business. The provisional purchase price allocation is set out in the table below:

Net assets acquired:
Identifiable intangible assets1
Property, plant and equipment
Other investments
Trade and other receivables
Cash and cash equivalents
Current and deferred taxation
Short and long-term borrowings
Trade and other payables
Provisions
Net identifiable assets acquired
Non-controlling interests
Goodwill2
Total consideration3

Fair value 
£m 

777
3,272
7
156
143
647
(3,001)
(391)
(83)
1,527
(5)
1,423
2,945

Notes:
1 
2  The goodwill arising on acquisition is principally related to the synergies expected to arise following the integration of the Ono business. These principally relate to synergies expected 

Identifiable intangible assets of £777 million consisted of customer contracts and relationships of £710 million, brand of £33 million and software of £34 million.

to arise following integration of the respective networks, operating cost rationalisation and revenue synergies driven by the larger network footprint and incremental revenue streams from 
integrated services.

3  Transaction costs of £11 million were charged in the Group’s consolidated income statement in the year ended 31 March 2015.

164

Vodafone Group Plc Annual Report 2015 
 
 
 
 
Pro-forma full year information
The following unaudited pro-forma summary presents the Group as if the acquisition of Ono had been completed on 1 April 2014. The pro-forma 
amounts include the results of Ono, application of Vodafone accounting policies, amortisation of the acquired finite lived intangible assets 
recognised on acquisition and interest expense on the increase in net debt as a result of the acquisition. The pro-forma information is provided for 
comparative purposes only and does not necessarily reflect the actual results that would have occurred, nor is it necessarily indicative of future 
results of operations of the combined companies.

Revenue
Profit for the financial year
Profit attributable to equity shareholders

Basic earnings per share 
Diluted earnings per share

2015 
£m 
42,603
5,829
5,673

Pence
21.42
21.30

Other acquisitions
During the 2015 financial year, the Group completed a number of other acquisitions for an aggregate net cash consideration of £265 million, 
all of which was paid during the year. The aggregate fair values of goodwill, identifiable assets and liabilities of the acquired operations were 
£211 million, £483 million and £429 million respectively. In addition, the Group completed the acquisition of certain non-controlling interests 
for a net cash consideration of £718 million.

Kabel Deutschland Holding AG (‘KDG’)
On 30 July 2013, the Group launched a voluntary public takeover offer for the entire share capital of KDG and on 13 September 2013 announced 
that the 75% minimum acceptance condition had been met. The transaction completed on 14 October 2013 with the Group acquiring 76.57% 
of the share capital of KDG for cash consideration of £4,855 million. The primary reason for acquiring the business was to create a leading integrated 
communications operator in Germany, offering consumer and enterprise customers unified communications services. 

The purchase price allocation is set out in the table below:

Net assets acquired:
Identifiable intangible assets1
Property, plant and equipment
Investment in associated undertakings
Inventory
Trade and other receivables
Cash and cash equivalents
Current and deferred taxation
Short and long-term borrowings
Trade and other payables
Provisions
Post employment benefits
Net identifiable assets acquired
Non-controlling interests2
Goodwill3
Total consideration4

Fair value 
£m 

1,641
4,381
8
34
154
619
(1,423)
(2,784)
(1,190)
(63)
(62)
1,315
(308)
3,848
4,855

Notes:
1 
Identifiable intangible assets of £1,641 million consisted of customer relationships of £1,522 million, brand of £18 million and software of £101 million.
2  Non-controlling interests have been measured using the net fair value of the identifiable assets acquired, liabilities and contingent liabilities assumed. 
3  The goodwill is principally attributable to cost and capital expenditure synergies expected to arise from the combination of the acquired business and the Group’s existing operations in Germany, 

and further revenue synergies from cross-selling to the respective customer base, together with improved customer loyalty given the wider unified service offering.

4  Transaction costs of £17 million were charged in the Group’s consolidated income statement in the year ended 31 March 2014.

Vodafone Omnitel B.V. (‘Vodafone Italy’)
On 21 February 2014, the Group acquired a 100% interest in Vodafone Italy, having previously held a 76.9% stake in Vodafone Italy which was 
accounted for as a joint venture. The Group acquired the additional 23.1% equity as part of the consideration received for the disposal of the 
Group’s interests in Verizon Wireless (see “Disposals” below). There was no observable market for Verizon shares and so the fair value of consideration 
paid by the Group for the acquisition was considered to be more reliably determined based on the acquisition-date fair value of Group’s existing 
equity interest in Vodafone Italy. Using a value in use basis, the consideration paid for the acquisition was determined to be £7,121 million, comprising 
£5,473 million for the Group’s existing 76.9% equity interest and £1,648 million for the additional 23.1% equity interest.

165

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
 
 
 
Notes to the consolidated financial statements (continued)

28. Acquisitions and disposals (continued)

The purchase price allocation is set out in the table below:

Net assets acquired:
Identifiable intangible assets1
Property, plant and equipment
Inventory
Trade and other receivables (net of provisions of £285 million)
Current and deferred taxation
Short and long-term borrowings
Trade and other payables
Provisions
Post employment benefits
Net identifiable assets acquired
Goodwill2
Total consideration

Fair value 
£m 

3,000
2,017
89
1,745
(155)
(19)
(2,415)
(96)
(52)
4,114
3,007
7,121

Notes:
1 
2  The goodwill is attributable to (i) efficiencies from the ability to operate the business as a wholly owned subsidiary; (ii) the non-recognition of certain intangible assets such as the assembled 

Identifiable intangible assets of £3,000 million consisted of customer relationships of £1,319 million, licences and spectrum of £1,319 million and software of £362 million. 

workforce; and (iii) the value attributable to access future customers.

Disposals
Verizon Wireless (‘VZW’)
On 21 February 2014, the Group sold its US sub-group which included its entire 45% shareholding in VZW to Verizon Communications Inc. for a total 
consideration of £76.7 billion before tax and transaction costs. The Group recognised a net gain on disposal of £44,996 million, reported in profit for 
the financial year from discontinued operations.

Net assets disposed
Total consideration1
Other effects2
Net gain on disposal3,4

£m
(27,957)
76,716
(3,763)
44,996

Notes:
1  Consideration of £76.7 billion comprises cash of £35.2 billion, shares in Verizon Communications Inc. of £36.7 billion, loan notes issued by Verizon Communications Inc. of £3.1 billion and 

a 21.3% interest in Vodafone Italy valued at £1.7 billion.

2  Other effects include foreign exchange losses transferred to the consolidated income statement.
3  Reported in profit for the financial year from discontinued operations in the consolidated income statement.
4  Transaction costs of £100 million were charged in the Group’s consolidated income statement in the year ended 31 March 2014.

The Group did not separately value the embedded derivatives arising from the agreement to sell the US sub-group for a fixed consideration 
on 2 September 2013 because it was not able to make a reliable estimate of the value of this derivative due to the difficulty in estimating the fair 
value of the shares in an unlisted entity in the period between 2 September 2013 and transaction completion on 21 February 2014.

Vodafone Omnitel B.V. (‘Vodafone Italy’)
On 21 February 2014, the Group completed a deemed disposal of its entire 76.9% shareholding in Vodafone Italy as part of the VZW disposal deal for 
a total consideration of £5.5 billion before tax and transaction costs. The Group recognised a net loss on disposal of £712 million, reported in other 
income and expense.

Net assets disposed
Total consideration
Other effects1
Net loss on disposal2

Notes:
1  Other effects include foreign exchange gains transferred to the consolidated income statement.
2  Reported in other income and expense in the consolidated income statement.

£m
(8,480)
5,473
2,295
(712)

166

Vodafone Group Plc Annual Report 2015 
 
29. Commitments

A commitment is a contractual obligation to make a payment in the future, mainly in relation to leases and 
agreements to buy assets such as network infrastructure and IT systems. These amounts are not recorded 
in the consolidated statement of financial position since we have not yet received the goods or services from 
the supplier. The amounts below are the minimum amounts that we are committed to pay.

Accounting policies
Leases are classified as finance leases whenever the terms of the lease transfer substantially all the risks and rewards of ownership of the asset 
to the lessee. All other leases are classified as operating leases.

Assets held under finance leases are recognised as assets of the Group at their fair value at the inception of the lease or, if lower, at the present value 
of the minimum lease payments as determined at the inception of the lease. The corresponding liability to the lessor is included in the statement 
of financial position as a finance lease obligation. Lease payments are apportioned between finance charges and reduction of the lease obligation 
so as to achieve a constant rate of interest on the remaining balance of the liability. Finance charges are recognised in the income statement.

Rentals payable under operating leases are charged to the income statement on a straight-line basis over the term of the relevant lease. 
Benefits received and receivable as an incentive to enter into an operating lease are also spread on a straight-line basis over the lease term.

Operating lease commitments
The Group has entered into commercial leases on certain properties, network infrastructure, motor vehicles and items of equipment. 
The leases have various terms, escalation clauses, purchase options and renewal rights, none of which are individually significant to the Group.

Future minimum lease payments under non-cancellable operating leases comprise: 

Within one year
In more than one year but less than two years
In more than two years but less than three years
In more than three years but less than four years
In more than four years but less than five years
In more than five years

2015 
£m 
1,403
925
797
698
550
2,207
6,580

2014
£m 
1,128 
841 
678 
557 
477 
2,051 
5,732 

The total of future minimum sublease payments expected to be received under non-cancellable subleases is £358 million (2014: £313 million). 

Capital commitments

Contracts placed for future capital expenditure not 
provided in the financial statements1

Company and subsidiaries

Share of joint operations

2015
£m 

2014
£m 

4,871

2,307

2015
£m 

86

2014
£m 

28

2015
£m 

Group

2014
£m 

4,957

2,335

Note:
1   Commitment includes contracts placed for property, plant and equipment and intangible assets.

Capital commitments includes £2,682 million in relation to spectrum acquired in 12 telecom circles in India. This included spectrum in all six of our 
900MHz circles due for extension in December 2015. We also acquired new 3G spectrum in seven circles.

167

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
 
Notes to the consolidated financial statements (continued)

30. Contingent liabilities 

Contingent liabilities are potential future cash outflows, where the likelihood of payment is considered more than 
remote, but is not considered probable or cannot be measured reliably. 

Performance bonds1
Other guarantees and contingent liabilities2

2015 
£m 
766
2,539

2014
£m 
442
2,500

Notes:
1  Performance bonds require the Group to make payments to third parties in the event that the Group does not perform what is expected of it under the terms of any related contracts 

or commercial arrangements.

2  Other guarantees principally comprise Vodafone Group Plc’s guarantee of the Group’s 50% share of an AUD 1.7 billion loan facility and a US$3.5 billion loan facility of its joint venture, Vodafone 

Hutchison Australia Pty Limited.

UK pension schemes
At the start of the year, the Group had two main UK defined benefit schemes being the Vodafone UK Group Pension Scheme (‘Vodafone UK plan’) 
and the Cable & Wireless Worldwide Retirement Plan (‘CWWRP’). On 6 June 2014, all assets and liabilities of the Cable & Wireless Worldwide 
Retirement Plan were transferred into a new section of the Vodafone Group Pension Scheme. The Cable & Wireless Retirement Plan was then 
wound up. There are now two segregated sections of the Vodafone UK Group Pension Scheme, the Vodafone Section and the CWW Section.

The Group has covenanted to provide security in favour of the Vodafone UK Group Pension Scheme – Vodafone Section whilst there is a deficit 
in this section. The deficit is measured on a prescribed basis agreed between the Group and Trustee. In 2010 the Group and Trustee agreed security 
of a charge over UK index linked gilts (‘ILG’) held by the Group. In December 2011, the security was increased by an additional charge over further ILG 
due to a significant increase in the deficit at that time.

In April 2014, the security was reduced following a reduction in the deficit following the results of the 2013 valuation and a £325 million company 
contribution to the Scheme. The Scheme retains security over £264.5 million (notional value) 2017 ILGs and £38 million (notional value) 2016 ILGs. 
The security may be substituted either on a voluntary or mandatory basis. As and when alternative security is provided, the Group has agreed that 
the security cover should include additional headroom of 33%, although if cash is used as the security asset the ratio will revert to 100% of the 
relevant liabilities or where the proposed replacement security asset is listed on an internationally recognised stock exchange in certain core 
jurisdictions, the Trustee may decide to agree a lower ratio than 133%. The Company has also provided two guarantees to the Vodafone Section 
of the scheme for a combined value up to £1.25 billion to provide security over the deficit under certain defined circumstances, including insolvency 
of the employers. The Company has also agreed a similar guarantee of up to £1.25 billion for the CWW Section. An additional smaller UK defined 
benefit scheme, the THUS Plc Group Scheme, has a guarantee from the Company for up to £110 million.
Legal proceedings

The Company and its subsidiaries are currently, and may from time to time become involved in a number of legal proceedings including inquiries 
from, or discussions with, governmental authorities that are incidental to their operations. However, save as disclosed below, the Company and 
its subsidiaries are not currently involved in (i) any legal or arbitration proceedings (including any governmental proceedings which are pending 
or known to be contemplated) which may have, or have had in the 12 months preceding the date of this report, a significant effect on the financial 
position or profitability of the Company and its subsidiaries; or (ii) any material proceedings in which any of the Company’s Directors, members 
of senior management or affiliates are either a party adverse to the Company or its subsidiaries or have a material interest adverse to the Company 
or its subsidiaries. Due to inherent uncertainties, no accurate quantification of any cost, or timing of such cost, which may arise from any of the legal 
proceedings outlined below can be made.

Telecom Egypt arbitration
In October 2009 Telecom Egypt commenced arbitration against Vodafone Egypt in Cairo alleging breach of non-discrimination provisions 
in an interconnection agreement as a result of lower interconnection rates paid to Vodafone Egypt by Mobinil. Telecom Egypt also sought 
to join Vodafone International Holdings BV (‘VIHBV’), Vodafone Europe BV (‘VEBV’) and Vodafone Group Plc to the arbitration. In January 2015, 
the arbitral tribunal issued its decision. It held unanimously that it had no jurisdiction to arbitrate the claim against VIHBV, VEBV and Vodafone 
Group Plc. The tribunal also held by a three to two majority that Telecom Egypt had failed to establish any liability on the part of Vodafone Egypt. 
Telecom Egypt has applied to the Egyptian court to set aside the decision.

Indian tax case
In August 2007 and September 2007, Vodafone India Limited (‘VIL’) and VIHBV respectively received notices from the Indian tax authority 
alleging potential liability in connection with an alleged failure by VIHBV to deduct withholding tax from consideration paid to the Hutchison 
Telecommunications International Limited group (‘HTIL’) in respect of HTIL’s gain on its disposal to VIHBV of its interests in a wholly-owned subsidiary 
that indirectly holds interests in VIL. In January 2012 the Indian Supreme Court handed down its judgement, holding that VIHBV’s interpretation 
of the Income Tax Act 1961 was correct, that the HTIL transaction in 2007 was not taxable in India, and that consequently, VIHBV had no obligation 
to withhold tax from consideration paid to HTIL in respect of the transaction. The Indian Supreme Court quashed the relevant notices and demands 
issued to VIHBV in respect of withholding tax and interest. On 20 March 2012 the Indian Government returned VIHBV’s deposit of INR 25 billion and 
released the guarantee for INR 85 billion, which was based on the demand for payment issued by the Indian tax authority in October 2010, for tax 
of INR 79 billion plus interest.

On 28 May 2012 the Finance Act 2012 became law. The Finance Act 2012 is intended to tax any gain on transfer of shares in a non-Indian company, 
which derives substantial value from underlying Indian assets, such as VIHBV’s transaction with HTIL in 2007. Further it seeks to subject a purchaser, 
such as VIHBV, to a retrospective obligation to withhold tax.

168

Vodafone Group Plc Annual Report 2015 
 
VIHBV has not received any formal demand for taxation in respect of the HTIL transaction following the effective date of the Finance Act 2012, 
but it did receive a letter on 3 January 2013 reminding it of the tax demand raised prior to the Indian Supreme Court’s judgement and purporting 
to update the interest element of that demand to a total amount of INR 142 billion. The separate proceedings taken against VIHBV to seek to treat 
it as an agent of HTIL in respect of its alleged tax on the same transaction, as well as penalties of up to 100% of the assessed withholding tax for the 
alleged failure to have withheld such taxes, remain pending despite the issue having been ruled upon by the Indian Supreme Court. Should a further 
demand for taxation be received by VIHBV or any member of the Group as a result of the new retrospective legislation, we believe it is probable 
that we will be able to make a successful claim under the Dutch-India Bilateral Investment Treaty (‘Dutch BIT’). On 17 January 2014, VIHBV served 
an amended trigger notice on the Indian Government under the Dutch BIT, supplementing a trigger notice filed on 17 April 2012, immediately prior 
to the Finance Act 2012 becoming effective, to add claims relating to an attempt by the Indian Government to tax aspects of the transaction with 
HTIL under transfer pricing rules. 

On 17 April 2014, VIHBV served its notice of arbitration under the Dutch BIT, formally commencing the Dutch BIT arbitration proceedings. 
An arbitrator has been appointed by VIHBV. The Indian Government appointed an arbitrator but he resigned in May 2015. The third arbitrator, 
who will act as chairman of the tribunal, had been agreed by the two party-appointed arbitrators (prior to the Government’s arbitrator’s resignation) 
but declined to accept the appointment. There is now likely to be a delay in appointing the chairman pending the Indian Government appointing 
a replacement for its party-appointed arbitrator. If there is no subsequent agreement on appointment of a chairman, the International Court 
of Justice will appoint the third arbitrator.

We did not carry a provision for this litigation or in respect of the retrospective legislation at 31 March 2015, or at previous reporting dates.

Other Indian tax cases
VIL and Vodafone India Services Private Limited (‘VISPL’) (formerly 3GSPL) are involved in a number of tax cases with total claims exceeding 
£1.5 billion plus interest, and penalties of up to 300% of the principal.

VIL tax claims
The claims against VIL range from disputes concerning transfer pricing and the applicability of value-added tax to SIM cards, to the disallowance 
of income tax holidays. The quantum of the tax claims against VIL is in the region of £1.3 billion. VIL is of the opinion that any finding of material 
liability to tax is not probable.

VISPL tax claims
VISPL has been assessed as owing tax of approximately £260 million (plus interest of £190 million) in respect of (i) a transfer pricing margin charged 
for the international call centre of HTIL prior to the 2007 transaction with Vodafone for HTIL assets in India; (ii) the sale of the international call centre 
by VISPL to HTIL; and (iii) the acquisition of and/or the alleged transfer of options held by VISPL for VIL equity shares. The first two of the three 
heads of tax are subject to an indemnity by HTIL under the VIHBV Tax Deed of Indemnity. The larger part of the potential claim is not subject to any 
indemnity. VISPL unsuccessfully challenged the merits of the tax demand in the statutory tax tribunal and the jurisdiction of the tax office to make 
the demand in the High Court. The Tax Appeal Tribunal has now heard the appeal and ruled in the Tax Office’s favour. VISPL has lodged an appeal 
(and stay application) in the Bombay High Court which was partially heard in April and concluded in early May 2015. In the meantime, (i) a stay of the 
tax demand on a deposit of £20 million and (ii) a corporate guarantee by VIHBV for the balance of tax assessed remains in place pending a decision 
on the appeal in the Bombay High Court which is expected during 2015. If VISPL loses the appeal, its terms of the stay of demand may be revisited 
(and could be increased) while VISPL pursues a further appeal in the Supreme Court.

Indian regulatory cases
Litigation remains pending in the Telecommunications Dispute Settlement Appellate Tribunal (‘TDSAT’), High Courts and the Supreme Court 
in relation to a number of significant regulatory issues including mobile termination rates (‘MTRs’), spectrum and licence fees, licence extension 
and 3G intra-circle roaming (‘ICR’).

Public interest litigation: Yakesh Anand v Union of India, Vodafone and others
The Petitioner brought a special leave petition in the Indian Supreme Court on 30 January 2012 against the Government of India and mobile 
network operators, including VIL, seeking recovery of the alleged excess spectrum allocated to the operators, compensation for the alleged excess 
spectrum held in the amount of approximately €4.7 billion and a criminal investigation of an alleged conspiracy between government officials and 
the network operators. A claim with similar allegations was dismissed by the Supreme Court in March 2012, with an order that the Petitioner should 
pay a fine for abuse of process. The case is pending before the Supreme Court and is expected to be called for hearing at some uncertain future date.

One time spectrum charges: Vodafone India v Union of India
The Government of India has sought to impose one time spectrum charges of approximately €525 million on certain operating subsidiaries of VIL. 
We filed a petition before the TDSAT challenging the one time spectrum charges on the basis that they are illegal, violate Vodafone’s licence terms 
and are arbitrary, unreasonable and discriminatory. The tribunal stayed enforcement of the Government’s spectrum demand pending resolution 
of the dispute. The Indian Department of Telecommunications (‘DoT’) recently proposed that, since several operators have brought similar 
challenges in different jurisdictions, they move a transfer petition before the Supreme Court. Accordingly, the matter in the TDSAT stands adjourned 
until 11 August 2015. 

3G inter-circle roaming: Vodafone India and others v Union of India
In April 2013, the DoT issued a stoppage notice to VIL’s operating subsidiaries and other mobile operators requiring the immediate stoppage of the 
provision of 3G services on other operators’ mobile networks in an alleged breach of licences. The regulator also imposed a fine of approximately 
€5.5 million. We applied to the Delhi High Court for an order quashing the regulator’s notice. Interim relief from the notice has been granted (but 
limited to existing customers at the time with the effect that VIL was not able to provide 3G services to new customers on other operators’ 3G 
networks pending a decision on the issue). The dispute was referred to the TDSAT for decision, which ruled on 28 April 2014 that VIL and the other 
operators were permitted to provide 3G services to their customers (current and future) on other operators’ networks. The DoT has appealed the 
judgement, which is pending before the Supreme Court.

169

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Notes to the consolidated financial statements (continued)

30. Contingent liabilities (continued)

Extension of licences in Delhi, Mumbai and Kolkata: VIL and others v Union of India
We sought an extension of our existing licences in Delhi, Mumbai and Kolkata. That extension was denied by the DoT by order dated 21 March 
2013. We appealed that decision to the TDSAT and by its order dated 31 January 2014, the TDSAT denied the extension. In the meantime, in order 
to maintain continuity of services, VIL sought and obtained spectrum in these cities. The appeal to the Supreme Court was rejected on 14 May 2015.

Other cases in the Group
Italy
British Telecom (Italy) v Vodafone Italy
The Italian Competition Authority concluded an investigation in 2007 when Vodafone Italy gave certain undertakings in relation to allegations that 
it had abused its dominant position in the wholesale market for mobile termination. In 2010, British Telecom (Italy) brought a civil damages claim 
against Vodafone Italy on the basis of the Competition Authority’s investigation and Vodafone Italy’s undertakings. British Telecom (Italy) seeks 
damages in the amount of €280 million for abuse of dominant position by Vodafone Italy in the wholesale fixed to mobile termination market for 
the period from 1999 to 2007. A court appointed expert delivered an opinion to the Court that the range of damages in the case should be in the 
region of €10 million to €25 million which was reduced in a further supplemental report published in September 2014 to a range of €8 million 
to €11 million. The expert’s report will be considered by the Court before it passes judgement on the case.

FASTWEB v Vodafone Italy
The Italian Competition Authority concluded an investigation in 2007 when Vodafone Italy gave certain undertakings in relation to allegations 
it had abused its dominant position in the wholesale market for mobile termination. In 2010, FASTWEB brought a civil damages claim against 
Vodafone Italy on the basis of the Competition Authority’s investigation and Vodafone Italy’s undertakings. FASTWEB sought damages in the amount 
of €360 million for abuse of dominant position by Vodafone Italy in the wholesale fixed to mobile termination market. A court appointed expert 
delivered an opinion to the Court that the range of damages in the case should be in the region of €0.5 million to €2.3 million. On 15 October 2014, 
the Court decided to reject FASTWEB’s damages claim in its entirety.

Greece
Papistas Holdings SA, Mobile Trade Stores (formerly Papistas SA) and Athanasios and Loukia Papistas v Vodafone Greece, Vodafone Group Plc 
and certain Directors and Officers of Vodafone
In December 2013, Mr and Mrs Papistas, and companies owned or controlled by them, brought three claims in the Greek court in Athens against 
Vodafone Greece, Vodafone Group Plc and certain Directors and officers of Vodafone Greece and Vodafone Group Plc for purported damage caused 
by the alleged abuse of dominance and wrongful termination of a franchise arrangement with a Papistas company. Approximately €1.0 billion of the 
claim is directed exclusively at one former and one current Director of Vodafone Greece. The balance of the claim (approximately €285.5 million) 
is sought from Vodafone Greece and Vodafone Group Plc on a joint and several basis. The cases are scheduled to come to trial in November 2015 
and April 2016.

Tanzania
Cats-Net Limited v Vodacom Tanzania Limited
In 2012, Cats-Net Limited brought a claim for US$500 million (US$200 million compensatory and US$300 million punitive) in damages against 
Vodacom Tanzania Limited in the Tanzanian High Court. Cats-Net Limited is also seeking an order cancelling Vodacom Tanzania’s mobile 
telecommunications licence. The claim is based on the actions of the Tanzanian Telecommunications Regulatory Authority (‘TTRA’) who, following 
complaints by Vodacom Tanzania of interference caused by transmissions of Cats-Net Limited, allegedly shut down the operations of Cats-Net 
Limited after conducting its own investigation. Cats-Net Limited alleges collusion between the TTRA and Vodacom Tanzania. Vodacom Tanzania 
filed an application to strike out the claim. That application has been argued and the parties await a decision of the Court.

170

Vodafone Group Plc Annual Report 201531. Related party transactions

The Group has a number of related parties including joint arrangements and associates, pension schemes and 
Directors and Executive Committee members (see note 12 “Investments in associates and joint arrangements”, 
note 26 “Post employment benefits” and note 24 “Directors and key management compensation”).

Transactions with joint arrangements and associates
Related party transactions with the Group’s joint arrangements and associates primarily comprise fees for the use of products and services including 
network airtime and access charges, fees for the provision of network infrastructure and cash pooling arrangements.

No related party transactions have been entered into during the year which might reasonably affect any decisions made by the users of these 
consolidated financial statements except as disclosed below.

Sales of goods and services to associates
Purchase of goods and services from associates
Sales of goods and services to joint arrangements
Purchase of goods and services from joint arrangements
Net interest income receivable from joint arrangements1

Trade balances owed:
by associates
to associates
by joint arrangements
to joint arrangements

Other balances owed by joint arrangements1
Other balances owed to joint arrangements1

2015 
£m 
32
85
6
566
79

3
4
182
48
61
54

2014
£m 
 231 
 109 
 12 
 570 
 75 

 3 
 3 
 82 
 170 
 57 
 63 

2013 
£m 
 238 
 97 
 27 
 568 
 33 

 21 
 20 
 260 
 48 
 1,065 
– 

Note:
1  Amounts arise primarily through Vodafone Italy, Vodafone Hutchison Australia, Indus Towers and Cornerstone. Interest is paid in line with market rates.

Dividends received from associates and joint ventures are disclosed in the consolidated statement of cash flows.

Transactions with Directors other than compensation
During the three years ended 31 March 2015, and as of 19 May 2015, neither any Director nor any other executive officer, nor any associate of any 
Director or any other executive officer, was indebted to the Company.

During the three years ended 31 March 2015, and as of 19 May 2015, the Company has not been a party to any other material transaction, 
or proposed transactions, in which any member of the key management personnel (including Directors, any other executive officer, senior manager, 
any spouse or relative of any of the foregoing or any relative of such spouse) had or was to have a direct or indirect material interest.

Dividends received from associates are disclosed in the consolidated statement of cash flows.

32. Principal subsidiaries

Our subsidiaries are located around the world and each contributes to the profits, assets and cash flow of the 
Group. We have a large number of subsidiaries and so, for practical reasons, only the principal subsidiaries 
at 31 March 2015 are detailed below.

Accounting policies
A subsidiary is an entity controlled by the Company. Control is achieved where the Company has existing rights that give it the current ability 
to direct the activities that affect the Company’s returns and exposure or rights to variable returns from the entity. The results of subsidiaries acquired 
or disposed of during the year are included in the consolidated income statement from the effective date of acquisition or up to the effective date 
of disposal, as appropriate. Where necessary, adjustments are made to the financial statements of subsidiaries to bring their accounting policies into 
line with those used by the Group.

All intra-group transactions, balances, income and expenses are eliminated on consolidation.

Non-controlling interests in the net assets of consolidated subsidiaries are identified separately from the Group’s equity therein. Non-controlling 
interests consist of the amount of those interests at the date of the original business combination and the non-controlling shareholder’s share 
of changes in equity since the date of the combination. Total comprehensive income is attributed to non-controlling interests even if this results 
in the non-controlling interests having a deficit balance.

171

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
Notes to the consolidated financial statements (continued)

32. Principal subsidiaries (continued)

Principal subsidiaries
A full list of subsidiaries, joint arrangements, associated undertakings and any significant holdings (as defined in the Large and Medium-sized 
Companies and Groups (Accounts and Reports) Regulations 2008) as at 15 August 2015 will be annexed to the Company’s next annual return 
filed with the Registrar of Companies. No subsidiaries are excluded from the Group consolidation. Unless otherwise stated the Company’s principal 
subsidiaries all have share capital consisting solely of ordinary shares and are indirectly held. The country of incorporation or registration of all 
subsidiaries is also their principal place of operation unless otherwise stated.

Name
Vodafone GmbH
Kabel Deutschland Holding AG
Vodafone Limited
Vodafone Omnitel B.V.2
Vodafone España, S.A.U.
Cableuropa, S.A.U.3
Vodafone Albania Sh.A.
Vodafone Czech Republic a.s.
Vodafone-Panafon Hellenic Telecommunications Company S.A. 
Hellas Online S.A.4
Vodafone Magyarorszag Mobile Tavkozlesi Zartkoruen Mukodo Reszvenytarsasag5
Vodafone Ireland Limited
Vodafone Malta Limited
Vodafone Libertel B.V.
Vodafone Portugal-Comunicações Pessoais, S.A.6
Vodafone Romania S.A.
Vodafone India Limited
Vodacom Group Limited
Vodacom (Pty) Limited7

Principal activity 
Network operator 
Network operator
Network operator 
Network operator
Network operator 
Network operator 
Network operator 
Network operator
Network operator 
Network operator
Network operator 
Network operator 
Network operator 
Network operator 
Network operator 
Network operator 
Network operator 
Holding company 
Network operator 

Vodacom Congo (RDC) s.p.r.l.7,8,9
Vodacom Tanzania Limited7
VM, S.A.7,10
Vodacom Lesotho (Pty) Limited7
Vodacom Business Africa Group (PTY) Limited7
Vodafone Egypt Telecommunications S.A.E.
Ghana Telecommunications Company Limited
Vodafone New Zealand Limited
Vodafone Qatar Q.S.C.9
Vodafone Telekomunikasyon A.S.
Vodafone Group Services Limited11
Vodafone Sales & Services Limited12
Cobra Automotive Technologies S.P.A.13
Vodafone 6 UK
Vodafone Holdings Europe, S.L.U.
Vodafone Europe B.V.
Vodafone International Holdings B.V.
Vodafone Investments Luxembourg S.a.r.l.
Vodafone Procurement Company S.a.r.l.
Vodafone Roaming Services S.a.r.l.

Network operator 
Network operator 
Network operator 
Network operator 
Holding company 
Network operator 
Network operator 
Network operator 
Network operator 
Network operator 
Global products and services provider 
Group services provider
Telematics products and services provider
Holding company
Holding company 
Holding company 
Holding company 
Holding company 
Group services provider
Group services provider 

Notes:
1  Effective ownership percentages of Vodafone Group Plc at 31 March 2015, rounded to nearest tenth of one percent.
2   The principal place of operation of Vodafone Omnitel B.V. is Italy.
3  Cableuropa, S.A.U, was acquired on 23 July 2014.
4  Hellas Online S.A. was acquired on 25 November 2014.
5  Trades as Vodafone Hungary Mobile Telecommunications Company Limited.
6  38.6% of the issued share capital of Vodafone Portugal-Comunicações Pessoais, S.A. is directly held by Vodafone Group Plc.
7  Shareholding is indirect through Vodacom Group Limited. The indirect shareholding is calculated using the 65.0% ownership interest in Vodacom.
8  The share capital of Vodacom Congo (RDC) s.p.r.l. consists of 1,000,000 ordinary shares and 75,470,588 preference shares.
9  The Group has rights that enable it to control the strategic and operating decisions of Vodafone Qatar Q.S.C. and Vodacom Congo (RDC) s.p.r.l.
10  The share capital of VM, S.A. consists of 60,000,000 ordinary shares and 548,350,646 preference shares.
11  Share capital consists of 1,190 ordinary shares and one deferred share, of which 100% of the shares are indirectly held by Vodafone Group Plc.
12  Vodafone Sales & Services Limited is directly held by Vodafone Group Plc.
13  Cobra Automotive Technologies S.P.A. was acquired on 14 August 2014. On 1 April 2015, it changed its name to Vodafone Automotive S.P.A.

Country of incorporation or 
registration 
Germany 
Germany
England 
Netherlands
Spain 
Spain 
Albania 
Czech Republic 
Greece 
Greece
Hungary 
Ireland 
Malta 
Netherlands 
Portugal 
Romania 
India 
South Africa 
South Africa 
The Democratic 
Republic of Congo 
Tanzania 
Mozambique 
Lesotho 
South Africa 
Egypt 
Ghana 
New Zealand 
Qatar 
Turkey 
England 
England
Italy
England
Spain 
Netherlands 
Netherlands 
Luxembourg 
Luxembourg 
Luxembourg 

Percentage 
shareholdings1
100.0
76.7
100.0
100.0
100.0
100.0
99.9
100.0
99.9
97.8
100.0
100.0
100.0
100.0
100.0
100.0
100.0
65.0
60.9

33.2
53.4
55.3
52.0
65.0
54.9
70.0
100.0
23.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

172

Vodafone Group Plc Annual Report 2015The table below shows selected financial data in respect of subsidiaries that have non-controlling interests that are material to the Group.

Summary comprehensive income information
Revenue
Profit/(loss) for the financial year
Other comprehensive expense
Total comprehensive income/(expense)
Other financial information
Profit/(loss) for the financial year allocated to non-controlling interests
Dividends paid to non-controlling interests
Summary financial position information
Non-current assets
Current assets
Total assets
Non-current liabilities
Current liabilities
Total assets less total liabilities
Equity shareholders’ funds
Non-controlling interests
Total equity

Vodacom Group Limited

2015 
£m

2014 
£m

Vodafone Egypt  
Telecommunications S.A.E. 

2015 
£m

2014 
£m

4,341
603
(17)
586

205
229

4,844
1,405
6,249
(490)
(2,478)
3,281
2,722
559
3,281

4,718
730
(9)
721

273
261

4,681
1,275
5,956
(360)
(2,005)
3,591
2,899
692
3,591

1,191
156
–
156

71
2

1,357
518
1,875
(57)
(729)
1,089
673
416
1,089

1,163
165
–
165

75
3

1,259
405
1,664
(33)
(721)
910
575
335
910

Vodafone Qatar Q.S.C.

2015 
£m

394
(37)
–
(37)

(29)
11

1,301
76
1,377
(8)
(339)
1,030
237
793
1,030

2014 
£m

342
(43)
–
(43)

(33)
–

1,197
52
1,249
(6)
(267)
976
224
752
976

The voting rights held by the Group equal the Group’s percentage shareholding as shown on page 172.

173

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
Notes to the consolidated financial statements (continued)

33. Subsidiaries exempt from audit 

The following UK subsidiaries will take advantage of the audit exemption set out within section 479A of the 
Companies Act 2006 for the year ended 31 March 2015.

Name
Cable & Wireless Worldwide plc
Cable & Wireless UK Holdings Limited
Cable & Wireless Waterside Holdings Limited
The Eastern Leasing Company Limited
Vodafone 2
Vodafone 4 UK
Vodafone 5 Limited
Vodafone 5 UK
Vodafone Americas 4
Vodafone Benelux Limited 
Vodafone Cellular Limited 
Vodafone Consolidated Holdings Limited
Vodafone Enterprise Equipment Limited
Vodafone Euro Hedging Limited
Vodafone Euro Hedging Two
Vodafone European Investments
Vodafone European Portal Limited
Vodafone Europe UK
Vodafone Finance Luxembourg Limited
Vodafone Finance Sweden
Vodafone Finance UK Limited
Vodafone Financial Operations
Vodafone Global Content Services Limited
Vodafone Holdings Luxembourg Limited
Vodafone Intermediate Enterprises Limited
Vodafone International Holdings Limited
Vodafone International Operations Limited
Vodafone Investments Australia Limited
Vodafone Investments Limited
Vodafone Investment UK
Vodafone Marketing UK
Vodafone Mobile Communications Limited
Vodafone Mobile Enterprises Limited
Vodafone Mobile Network Limited
Vodafone (New Zealand) Hedging Limited
Vodafone Nominees Limited
Vodafone Oceania Limited
Vodafone Overseas Finance Limited
Vodafone Overseas Holdings Limited
Vodafone Panafon UK
Vodafone Property Investments Limited
Vodafone UK Limited
Vodafone Worldwide Holdings Limited
Vodafone Yen Finance Limited
Voda Limited
Vodaphone Limited
Vodata Limited

Registration number
7029206
3840888
6859946
1672832
4083193
6357658
6688527
2960479
6389457
4200960
896318
5754561
1648524
3954207
4055111
3961908
3973442
5798451
5754479
2139168
3922620
4016558
4064873
4200970
3869137
2797426
2797438
2011978
1530514
5798385
6858585
3942221
3961390
3961482
4158469
1172051
3973427
4171115
2809758
6326918
3903420
2227940
3294074
4373166
1847509
2373469
2502373

34. Subsequent events
No material events occurred after our year end date of 31 March 2015 and before the signing of this Annual Report on 19 May 2015.

174

Vodafone Group Plc Annual Report 2015Other unaudited financial information

Prior year operating results 

This section presents our operating performance for the 2014 financial year compared to the 2013 financial year, 
providing commentary on the revenue and EBITDA performance of the Group and its regions. Consistent with 
the operating results on pages 40 to 48, the results in this section have been presented on a statutory basis 
in accordance with IFRS accounting principles, including the results of the Group’s joint ventures and associates 
using the equity accounting basis and the profit contribution from Verizon Wireless to 2 September 2013 
as discontinued operations. This is consistent with how the results and business performance are reviewed 
by management.

Group1 

Revenue

Service revenue
Other revenue

EBITDA
Adjusted operating profit
Adjustments for:

Europe
£m
24,222 
22,592 
1,630 
6,821 
2,333 

AMAP
£m
13,473 
12,130 
1,343 
4,145 
1,947 

Other2
£m
686 
502 
184 
118 
30 

Eliminations
£m
(35)
(34)
(1)
–
–

Impairment loss
Restructuring costs
Amortisation of acquired customer bases and brand intangible assets
Other income and expense

Operating loss

£
0.8 
0.5 

% change

Organic
(2.2)
(2.6)

(3.3)
(22.9)

(6.9)
(22.0)

2014
£m
38,346 
35,190 
3,156 
11,084 
4,310 

(6,600)
(355)
(551)
(717)
(3,913)

2013
£m
38,041 
34,999 
3,042 
11,466 
5,590 

(7,700)
(311)
(249)
468 
(2,202)

Notes:
1  2014 results reflect average foreign exchange rates of £1:€1.19 and £1:US$1.59 (2013: £1:€1.23 and £1:US$1.58). 
2  The “Other” segment primarily represents the results of the partner markets and the net result of unallocated central Group costs

Revenue
Revenue increased by 0.8% to £38.3 billion driven by revenue growth 
in our AMAP region and business acquisitions, partially offset by revenue 
declines in Europe due to challenging trading conditions and 
by unfavourable exchange rate movements. On an organic basis service 
revenue declined 2.6%*.

EBITDA
EBITDA decreased 6.9%* with a 1.5* percentage point decline in the 
EBITDA margin as the impact of steep revenue declines in Europe offset 
improving margins in AMAP, notably in India and Australia.

Adjusted operating profit
Adjusted operating profit fell 22.0%* year-on-year largely reflecting the 
decline in EBITDA and higher depreciation and amortisation.

Operating loss
Operating loss increased to £3.9 billion from £2.2 billion as lower 
impairment charges were offset by lower adjusted operating profit 
and other income and expense. During the year we recorded 
goodwill impairment charges of £6.6 billion relating to our businesses 
in Germany, Spain, Portugal, Czech Republic and Romania. 
Other income and expense comprises a loss of £0.7 billion arising largely 
from our acquisition of a controlling interest in Vodafone Italy compared 
with a £0.5 billion gain on the acquisition of CWW in the prior year.

Note:
*  All amounts in the Operating Results section marked with an “*” represent organic growth 

which presents performance on a comparable basis, both in terms of merger and acquisition 
activity and movements in foreign exchange rates. Refer to “Organic growth” on page 203 
for further detail. 

O
v
e
r
v
e
w

i

S
t
r
a
t
e
g
y
r
e
v
e
w

i

P
e
r
f
o
r
m
a
n
c
e

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a
l
s

A
d
d
i
t
i
o
n
a
l

i

n
f
o
r
m
a
t
i
o
n

V
o
d
a
f
o
n
e
G
r
o
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c

A
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n
u
a
l

R
e
p
o
r
t
2
0
1
5

175

 
 
 
 
 
 
 
Other unaudited financial information (continued)

Prior year operating results (continued)

Europe

Year ended 31 March 2014
Revenue

Service revenue
Other revenue

EBITDA
Adjusted operating profit
EBITDA margin

Year ended 31 March 2013
Revenue

Service revenue
Other revenue

EBITDA
Adjusted operating profit
EBITDA margin

Germany
£m

8,272 
7,739 
533 
2,698 
918 
32.6%

7,857 
7,275 
582 
2,831 
1,401 
36.0%

Italy1
£m

522 
465 
57 
182 
371 
34.9%

–
–
–
–
739 
0.0%

UK
£m

Spain
£m

Other Europe
£m

Eliminations
£m

Europe
£m

% change

£

Organic

6,427 
6,095 
332 
1,418 
187 
22.1%

5,150 
4,782 
368 
1,210 
303 
23.5%

3,518 
3,230 
288 
787 
181 
22.4%

3,904 
3,629 
275 
1,021 
421 
26.2%

5,526 
5,103 
423 
1,736 
676 
31.4%

7,114 
6,610 
504 
2,121 
878 
29.8%

(43)
(40)
(3)
–
–

(141)
(140)
(1)
–
–

24,222 
22,592 
1,630 
6,821 
2,333 
28.2%

23,884 
22,156 
1,728 
7,183 
3,742 
30.1%

1.4 
2.0 
(5.7)
(5.0)
(37.6)

(3.4)
(3.1)
(6.2)
(6.7)
(19.8)

(8.3)
(7.7)
(15.3)
(16.9)
(41.5)

(4.3)
(4.2)
(4.9)
(4.4)
(14.2)

Note:
1  Adjusted operating profit for the year ended 31 March 2013 of £739 million in respect of Italy represents the Group’s share of the net result of Vodafone Italy.

Revenue increased 1.4%, including a 2.4 percentage point favourable 
impact from foreign exchange rate movements and a 7.3 percentage 
point positive impact from M&A and other activity. On an organic basis 
service revenue declined 7.7%*, driven by challenging macroeconomic 
conditions in many markets, increased competition and the 
impact of MTR cuts, partially offset by continued growth of mobile 
in-bundle revenue.

EBITDA decreased 5.0%, including a 2.6 percentage point favourable 
impact from foreign exchange rate movements and a 9.3 percentage 
point positive impact from M&A and other activity. On an organic basis 
EBITDA decreased 16.9%*, resulting from a reduction in service revenue 
in most markets and higher customer investment, partially offset 
by efficiency in operating costs.

Revenue – Europe

Service revenue
Germany
Italy1
UK
Spain
Other Europe
Europe

EBITDA
Germany
Italy1
UK
Spain
Other Europe
Europe

Organic
 change*
%
(8.3)

(6.2)
(20.2)
(4.4)
(13.4)
(7.1)
(7.7)

(18.2)
(30.3)
(9.8)
(23.9)
(14.0)
(16.9)

Other 
activity
pps
7.3 

Foreign 
exchange 
pps
2.4 

Reported  
change 
%
1.4 

9.0 
20.2 
31.9 
(0.7)
(17.5)
7.2 

10.2 
30.3 
26.9 
(1.8)
(6.2)
9.3 

3.6 
–
–
3.1 
1.8 
2.5 

3.3 
–
0.1 
2.8 
2.0 
2.6 

6.4 
–
27.5 
(11.0)
(22.8)
2.0 

(4.7)
–
17.2 
(22.9)
(18.2)
(5.0)

Adjusted operating profit
Europe

(41.5)

1.7 

2.2 

(37.6)

Note:
1  Organic growth for Vodafone Italy only includes its results for the period from 21 February 

2014, the date the Group acquired a 100% interest, to 31 March 2014 compared to the same 
period the previous year.

Germany
Service revenue decreased 6.2%*, with a slightly improving trend in Q4 
compared to Q3. Performance for the year was driven by intense price 
competition in both the consumer and enterprise segments and an MTR 
cut effective from December 2012, with Vodafone particularly impacted 
due to our traditionally high ARPU. In a more competitive environment 
we launched both a more aggressive 3G price plan (“Smart”) 
and pushed otelo in the entry-level contract segment. Mobile in-bundle 
revenue increased 2.7%* as a result of growth in integrated Vodafone 
Red offers, which was more than offset by a decline in mobile 
out-of-bundle revenue of 22.6%*. We continue to focus on Vodafone 
Red and 4G where we had nearly 3.0 million customers and 891,000 
consumer contract customers respectively at 31 March 2014.

176

Vodafone Group Plc Annual Report 2015EBITDA declined 18.2%*, with a 4.3* percentage point decline 
in EBITDA margin, driven by lower service revenue and increased 
customer investment.

The roll-out of 4G services continued with a focus on urban areas, with 
overall outdoor population coverage of 70% at 31 March 2014, which 
combined with our ongoing network enhancement plan has resulted 
in a significant improvement in voice and data performance in the 
second half of the year.

Following its acquisition on 14 October 2013, KDG contributed 
£702 million to service revenue and £297 million to EBITDA in Germany. 
The domination and profit and loss transfer agreement was registered 
on 14 March 2014 and the integration of Vodafone Germany and KDG 
began on 1 April 2014.

Italy
Service revenue for the year declined 17.3% on a local currency basis 
driven by the effect of the summer prepaid price war penetrating the 
customer base and the negative impact of MTR cuts effective from 
January and July 2013. Mobile in-bundle revenue grew 15.5% on a local 
currency basis driven by the take-up of integrated prepaid plans. 
Vodafone Red, which had nearly 1.5 million customers at 31 March 
2014, continues to penetrate further into the base leading to improving 
churn in the contract segment.

Enterprise revenue growth, while still negative, showed signs 
of improvement during the year thanks to the success of “Zero”. 
Prepaid experienced a steep ARPU decline as a result of the market 
move to aggressive bundled offers. 4G services are now available 
in 202 municipalities and outdoor coverage has reached 35%.

Fixed line revenue for the year declined 3.0% on a local currency basis 
as a result of declining fixed voice usage, partly offset by continued 
broadband revenue growth supported by 77,000 net broadband 
customer additions during the year. Vodafone Italy now offers fibre 
services in 37 cities and is progressing well on its own fibre build plans.

EBITDA for the year declined 24.9% on a local currency basis, with 
a 4.7 percentage point decline in the local currency EBITDA margin, 
primarily driven by the lower revenue, partially offset by strong 
efficiency improvements delivered on operating costs which fell 
6.9% on a local currency basis.

UK
Service revenue decreased 4.4%*, principally driven by declines 
in enterprise and prepaid and a 1.9 percentage point impact from MTR 
cuts, partially offset by consumer contract service revenue growth. 
Mobile in-bundle revenue increased 0.6%* as the positive impact 
of contract customer growth and greater penetration of Vodafone 
Red plans into the customer base, with nearly 2.7 million customers 
at 31 March 2014, offset pricing pressures. Mobile out-of-bundle 
declined 7.2%*, primarily driven by lower prepaid revenue. 

The activity to integrate the UK operations of CWW was accelerated 
successfully and we continue to deliver cash and capex synergies 
as planned. The sales pipeline is now growing, which we expect 
to materialise into revenue increases in the 2015 financial year.

The roll-out of 4G services continued following the launch in August 
2013, with services now available in 14 cities and over 200 towns, 
with over 637,000 4G enabled plans (including Mobile Broadband) 
at 31 March 2014. We are making significant progress in network 
performance, particularly in the London area.

EBITDA declined 9.8%*, driven by lower revenue and a 1.0* 
percentage point decline in the EBITDA margin as a result of higher 
customer investment.

Spain 
Service revenue declined 13.4%*, as a result of intense convergence 
price competition, macroeconomic price pressure in enterprise and 
an MTR cut in July 2013. Service revenue trends began to improve 
towards the end of the year. As a result of a stronger commercial 
performance and lower customer churn from an improved customer 
experience, the contract customer base decline slowed during the 
year and the enterprise customer base remained broadly stable. 
Mobile in-bundle revenue declined 0.4%* driven by the higher 
take-up of Vodafone Red plans, which continue to perform well, 
with over 1.2 million customers at 31 March 2014. We had 797,000 
4G customers at 31 March 2014 and services are now available in all 
Spanish provinces, 227 municipalities and 80 cities.

Fixed line revenue declined 0.2%* as we added 216,000 new 
customers during the year and added 276,000 homes to our joint fibre 
network with Orange. On 17 March 2014 we agreed to acquire Grupo 
Corporativo Ono, S.A. (‘Ono’), the leading cable operator in Spain and 
the transaction is, subject to customary terms and conditions including 
anti-trust clearances by the relevant authorities, expected to complete 
in calendar Q3 2014.

EBITDA declined 23.9%*, with a 3.4* percentage point decline in EBITDA 
margin, primarily driven by the lower revenue, partly offset by lower 
commercial costs and operating cost reductions of 9.4%*.

Other Europe
Service revenue declined 7.1%* as price competition and MTR cuts 
resulted in service revenue declines of 5.6%*, 8.4%* and 14.1%* in the 
Netherlands, Portugal and Greece respectively. However, Hungary and 
Romania returned to growth in H2, and all other markets apart from 
Portugal showed an improvement in revenue declines in Q4.

In the Netherlands mobile in-bundle revenue increased by 3.4%*, driven 
by the success of Vodafone Red plans. In Portugal, the broadband 
customer base and fixed line revenues continued to grow as the fibre 
roll-out gained momentum in a market moving strongly towards 
converged offers, whilst in Greece the customer base grew due 
to the focus on data. In Ireland, contract growth remained good 
in a declining market.

EBITDA declined 14.0%*, with a 2.1* percentage point reduction 
in the EBITDA margin, driven by lower service revenue, partly offset 
by operating cost efficiencies.

177

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Other unaudited financial information (continued)

Prior year operating results (continued)

Africa, Middle East and Asia Pacific

Year ended 31 March 2014
Revenue

Service revenue
Other revenue

EBITDA
Adjusted operating profit
EBITDA margin

Year ended 31 March 2013
Revenue

Service revenue
Other revenue

EBITDA
Adjusted operating profit
EBITDA margin

India
£m

Vodacom
£m

Other AMAP
£m

Eliminations
£m

AMAP
£m

3,945 
3,927 
18 
1,135 
326 
28.8%

3,907 
3,878 
29 
1,055 
158 
27.0%

4,718 
3,866 
852 
1,716 
1,228 
36.4%

5,206 
4,415 
791 
1,891 
1,332 
36.3%

4,810 
4,337 
473 
1,294 
393 
26.9%

4,606 
4,276 
330 
1,250 
235 
27.1%

–
–
–
–
–

(1)
(1)
–
–
–

13,473 
12,130 
1,343 
4,145 
1,947 
30.8%

13,718 
12,568 
1,150 
4,196 
1,725 
30.6%

£

(1.8)
(3.5)
16.8 
(1.2)
12.9 

(0.7)
(1.2)
5.6 
4.3 
7.1 

% change

Organic

9.7 
7.4 
34.9 
11.2 
31.8 

8.2 
7.6 
14.8 
13.8 
20.1 

Revenue declined 1.8% mainly as a result of a 12.3 percentage point 
adverse impact from foreign exchange rate movements, particularly 
with regard to the Indian rupee, the South African rand and the 
Turkish lira. On an organic basis service revenue grew 7.4%*, driven 
by a higher customer base, increased customer usage and successful 
pricing strategies, partially offset by the impact of MTR reductions and 
a general weakening in macroeconomic conditions in certain countries. 
Growth was led by strong performances in India, Turkey, Qatar and 
Ghana and robust performances in Vodacom and Egypt, partly offset 
by service revenue declines in New Zealand.

EBITDA decreased 1.2%, including a 13.5 percentage point adverse 
impact from foreign exchange rate movements. On an organic basis, 
EBITDA grew 11.2%*, driven primarily by strong growth in India, 
Turkey, Qatar and Ghana as well as improved contributions from Egypt 
and Vodacom. 

Revenue – AMAP

Service revenue
India 
Vodacom
Other AMAP
AMAP

EBITDA
India 
Vodacom
Other AMAP
AMAP

Organic
 change*
%
9.7 

Other
activity
pps
0.8 

Foreign 
exchange 
pps
(12.3)

Reported  
change 
%
(1.8)

13.0 
4.1 
5.7 
7.4 

20.8 
6.6 
9.8 
11.2 

–
(2.8)
5.2 
0.9 

–
0.2 
3.2 
1.1 

(11.7)
(13.7)
(9.5)
(11.8)

(13.2)
(16.1)
(9.5)
(13.5)

1.3 
(12.4)
1.4 
(3.5)

7.6 
(9.3)
3.5 
(1.2)

Adjusted operating profit
AMAP

31.8 

(0.1)

(18.8)

12.9 

178

Vodafone Group Plc Annual Report 2015Other AMAP
Service revenue increased 5.7%*, with growth in Turkey, Egypt, Qatar 
and Ghana being partially offset by declines in New Zealand.

Service revenue growth in Turkey was 7.9%* after a 5.4 percentage point 
negative impact from voice and SMS MTR cuts effective from 1 July 
2013. Mobile in-bundle revenue in Turkey grew 25.0%* driven by higher 
smartphone penetration, the success of Vodafone Red plans and 
continued growth in enterprise.

In Egypt service revenue increased 2.6%*, driven by the growth in the 
customer base, higher data usage and a successful pricing strategy.

Service revenue growth in Qatar came as a result of strong net customer 
additions and the success of segmented commercial offers. In Ghana, 
service revenue grew 19.3%*, driven by an increase in customers and 
higher data usage in both consumer and enterprise.

EBITDA grew 9.8%* with a 0.1* percentage point improvement in EBITDA 
margin, with improvements in Turkey, Qatar and Ghana driven by the 
increase in scale and operating cost efficiencies, and with robust 
contribution from Egypt, partially offset by a decline in New Zealand.

Our joint venture in Australia experienced a local currency service 
revenue decline of 9.0%. The turnaround plan remains on track, yielding 
improved levels of network performance, net promoter score and 
customer base management. The local currency EBITDA margin was 
improved by 14.6 percentage points, as a result of restructuring and 
stronger cost discipline.

Our associate in Kenya, Safaricom, increased local currency service 
revenue by 17.2% driven by a higher customer base and continued 
growth in M-Pesa.

India
Service revenue increased 13.0%*, driven by continued customer 
growth and data usage as well as improved voice pricing. 
Mobile customers increased by 14.2 million during the year, yielding 
a closing customer base of 166.6 million at 31 March 2014.

Data usage grew 125% during the year, primarily resulting from a 39% 
increase in mobile internet users and a 67% increase in usage per 
customer. At 31 March 2014 active data customers totalled 52 million 
including seven million 3G customers.

We progressively rolled out M-Pesa across India over the year, reaching 
nationwide coverage by March 2014.

EBITDA grew 20.8%*, with a 2.0* percentage point increase in EBITDA 
margin, driven by the higher revenue and the resulting economies 
of scale on costs.

In February, Vodafone India successfully bid for additional spectrum 
in 11 telecom circles in the Indian Government’s 900MHz and 1800MHz 
spectrum auction, enabling the company to provide customers with 
enhanced mobile voice and data services across the country. Of the 
total £1.9 billion cost of these spectrum licences, £0.5 billion was paid 
during the financial year with the remainder payable in instalments 
starting in 2017.

Vodacom
Service revenue grew 4.1%*, driven by strong growth in Vodacom’s  
mobile operations outside South Africa. In South Africa, organic service 
revenue increased 0.3%*, despite the adverse impact of an MTR cut, 
due to the strong growth in data revenues of 23.5%*, driven by higher 
smartphone penetration and the strong demand for prepaid bundles.

Vodacom’s mobile operations outside South Africa delivered service 
revenue growth of 18.9%* mainly from continued customer base 
growth. M-Pesa continued to perform well and is now operational in all 
of the Vodacom mobile operations outside of South Africa, with over 
4.4 million customers actively using the service.

EBITDA increased 6.6%*, driven by revenue growth, optimisation 
in customer investment and efficiencies in South Africa operating 
costs. The EBITDA margin decline of 0.3* percentage points is the result 
of higher sales of lower margin handsets.

On 14 April 2014 Vodacom announced the acquisition of the Vodacom 
customer base from Nashua, a mobile cellular provider for South 
African mobile network operators, subject to the approval of the 
Competition Authority.

On 19 May 2014 Vodacom announced that it had reached 
an agreement with the shareholders of Neotel Proprietary Limited 
(‘Neotel’), the second largest provider of fixed telecommunications 
services for both enterprise and consumers in South Africa, to acquire 
100% of the issued share capital in, and shareholder loans against, 
Neotel for a total cash consideration of ZAR 7.0 billion (£0.4 billion). 
The transaction remains subject to the fulfilment of a number 
of conditions precedent including applicable regulatory approvals and 
is expected to close before the end of the financial year.

179

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Company balance sheet of Vodafone Group Plc
at 31 March

Fixed assets
Shares in Group undertakings
Current assets
Debtors: amounts falling due after more than one year
Debtors: amounts falling due within one year
Other investments
Cash at bank and in hand

Creditors: amounts falling due within one year
Net current (liabilities)/assets
Total assets less current liabilities
Creditors: amounts falling due after more than one year

Capital and reserves
Called up share capital
Share premium account
Capital reserve
Other reserves
Own shares held
Profit and loss account
Equity shareholders’ funds

Note

2015 
£m 

2014
£m 

2 

3 

3 

4 

5 

5 

6 

8 

8 

8 

8 

8 

64,798

64,937

3,676
157,470
37
183
161,366
(163,164)
(1,798)
63,000
(19,404)
43,596

3,792
16,111
88
720
(7,147)
30,032
43,596

2,091
172,553
130
45
174,819
(174,143)
676
65,613
(18,255)
47,358

3,792
16,109
88
758
(7,289)
33,900
47,358

The Company financial statements on pages 180 to 185 were approved by the Board of Directors and authorised for issue on 19 May 2015 and were 
signed on its behalf by:

Vittorio Colao 
Chief Executive 

Nick Read
Chief Financial Officer

The accompanying notes are an integral part of these financial statements.

180

Vodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Company financial statements

1. Basis of preparation
The separate financial statements of the Company are drawn up in accordance with the Companies Act 2006 and UK GAAP. The separate financial 
statements are prepared on a going concern basis.

The preparation of Company financial statements in conformity with generally accepted accounting principles requires management to make 
estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the 
date of the Company financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could 
differ from those estimates. The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are 
recognised in the period in which the estimate is revised if the revision affects only that period or in the period of the revision and future periods if the 
revision affects both current and future periods.

As permitted by section 408(3) of the Companies Act 2006, the profit and loss account of the Company is not presented in this Annual Report. 
These separate financial statements are not intended to give a true and fair view of the profit or loss or cash flows of the Company. The Company 
has not published its individual cash flow statement as its liquidity, solvency and financial adaptability are dependent on the Group rather than its 
own cash flows.

The Company has taken advantage of the exemption contained in FRS 8 “Related Party Disclosures” and has not reported transactions with fellow 
Group undertakings.

The Company has taken advantage of the exemption contained in FRS 29 “Financial Instruments: Disclosures” and has not produced any 
disclosures required by that standard, as disclosures that comply with FRS 29 are available in the Vodafone Group Plc consolidated financial 
statements for the year ended 31 March 2015.

Significant accounting policies applied in the current reporting period that relate to the financial statements 
as a whole 

Accounting convention
The Company financial statements are prepared under the historical cost convention and in accordance with applicable accounting standards 
of the UK Accounting Standards Board and pronouncements of the Urgent Issues Task Force.

Foreign currencies 
Transactions in foreign currencies are initially recorded at the rates of exchange prevailing on the dates of the transactions. Monetary assets and 
liabilities denominated in foreign currencies are retranslated into the Company’s functional currency at the rates prevailing on the balance sheet 
date. Non-monetary items carried at fair value that are denominated in foreign currencies are retranslated at the rates prevailing on the initial 
transaction dates. Non-monetary items measured in terms of historical cost in a foreign currency are not retranslated.

Exchange differences arising on the settlement of monetary items, and on the retranslation of monetary items, are included in the profit and loss 
account for the period. Exchange differences arising on the retranslation of non-monetary items carried at fair value are included in the profit and 
loss account for the period. 

Borrowing costs
All borrowing costs are recognised in the profit and loss account in the period in which they are incurred.

Taxation
Current tax, including UK corporation tax and foreign tax, is provided at amounts expected to be paid (or recovered) using the tax rates and laws 
that have been enacted or substantively enacted by the balance sheet date.

Deferred tax is provided in full on timing differences that exist at the balance sheet date and that result in an obligation to pay more tax, or a right 
to pay less tax in the future. The deferred tax is measured at the rate expected to apply in the periods in which the timing differences are expected 
to reverse, based on the tax rates and laws that are enacted or substantively enacted at the balance sheet date. Timing differences arise from the 
inclusion of items of income and expenditure in taxation computations in periods different from those in which they are included in the Company 
financial statements. Deferred tax assets are recognised to the extent that it is regarded as more likely than not that they will be recovered. 
Deferred tax assets and liabilities are not discounted.

Financial instruments
Financial assets and financial liabilities, in respect of financial instruments, are recognised on the Company balance sheet when the Company 
becomes a party to the contractual provisions of the instrument.

Financial liabilities and equity instruments
Financial liabilities and equity instruments issued by the Company are classified according to the substance of the contractual arrangements 
entered into and the definitions of a financial liability and an equity instrument. An equity instrument is any contract that evidences a residual 
interest in the assets of the Company after deducting all of its liabilities and includes no obligation to deliver cash or other financial assets. 
The accounting policies adopted for specific financial liabilities and equity instruments are set out below.

Derivative financial instruments and hedge accounting
The Company’s activities expose it to the financial risks of changes in foreign exchange rates and interest rates. 

The use of financial derivatives is governed by the Group’s policies approved by the Board of Directors, which provide written principles on the use 
of financial derivatives consistent with the Group’s risk management strategy.

Derivative financial instruments are initially measured at fair value on the contract date and are subsequently remeasured to fair value at each 
reporting date. The Company designates certain derivatives as hedges of the change of fair value of recognised assets and liabilities (“fair value 
hedges”). Hedge accounting is discontinued when the hedging instrument expires or is sold, terminated or exercised, no longer qualifies for hedge 
accounting or the Company chooses to end the hedging relationship.

181

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Notes to the Company financial statements (continued)

1. Basis of preparation (continued)

Fair value hedges
The Company’s policy is to use derivative instruments (primarily interest rate swaps) to convert a proportion of its fixed rate debt to floating rates 
in order to hedge the interest rate risk arising, principally, from capital market borrowings. The Company designates these as fair value hedges 
of interest rate risk with changes in fair value of the hedging instrument recognised in the profit and loss account for the period together with 
the changes in the fair value of the hedged item due to the hedged risk, to the extent the hedge is effective. The ineffective portion is recognised 
immediately in the profit and loss account.

Cash flow hedges 
Cash flow hedging is used by the Company to hedge certain exposures to variability in future cash flows. The portion of gains or losses relating 
to changes in the fair value of derivatives that are designated and qualify as effective cash flow hedges is recognised in other comprehensive income; 
gains or losses relating to any ineffective portion are recognised immediately in the income statement. When the hedged item is recognised in the 
income statement amounts previously recognised in other comprehensive income and accumulated in equity for the hedging instrument are 
reclassified to the income statement. When hedge accounting is discontinued, any gain or loss recognised in other comprehensive income at that 
time remains in equity and is recognised in the income statement when the hedged transaction is ultimately recognised in the income statement. 
If a forecast transaction is no longer expected to occur, the gain or loss accumulated in equity is recognised immediately in the income statement.

Pensions
The Company is the sponsoring employer of the Vodafone Group pension scheme, a defined benefit pension scheme. The Company is unable to identify 
its share of the underlying assets and liabilities of the Vodafone Group pension scheme on a consistent and reasonable basis. Therefore, the Company 
has applied the guidance within FRS 17 to account for defined benefit schemes as if they were defined contribution schemes and recognise only the 
contribution payable each year. The Company had no contributions payable for the years ended 31 March 2015 and 31 March 2014.

2. Fixed assets
Accounting policies
Shares in Group undertakings are stated at cost less any provision for impairment.

The Company assesses investments for impairment whenever events or changes in circumstances indicate that the carrying value of an investment 
may not be recoverable. If any such indication of impairment exists, the Company makes an estimate of the recoverable amount. If the recoverable 
amount of the cash-generating unit is less than the value of the investment, the investment is considered to be impaired and is written down to its 
recoverable amount. An impairment loss is recognised immediately in the profit and loss account.

Shares in Group undertakings

Cost:
1 April 2014
Additions:

Capital contributions arising from share-based payments 
Contributions received in relation to share-based payments

31 March 2015

Amounts provided for:
1 April 2014 
Amounts provided in the year
31 March 2015

Net book value:
31 March 2014
31 March 2015

£m 

70,642

88
(126)
70,604

5,705
101
5,806

64,937 
64,798

At 31 March 2015 the Company had the following principal subsidiary:

Name 
Vodafone European Investments 

Principal activity
Holding company

Country of incorporation
England

Percentage shareholding
100 

3. Debtors

Amounts falling due within one year:
Amounts owed by subsidiaries
Taxation recoverable
Other debtors

Amounts falling due after more than one year:
Deferred taxation
Other debtors

182

2015 
£m 

2014
£m 

156,933
161
376
157,470

–
3,676
3,676

171,709
72
772
172,553

1
2,090
2,091

Vodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
4. Other investments
Accounting policies
Gains and losses arising from changes in fair values of available-for-sale investments are recognised directly in equity, until the investment 
is disposed of or is determined to be impaired, at which time the cumulative gain or loss previously recognised in equity, determined using the 
weighted average cost method, is included in the net profit or loss for the period.

Investments1

Note:
1 

Investments includes collateral paid on derivative financial instruments of £37 million (2014: £130 million).

2015 
£m 
37 

2014 
£m 
130 

5. Creditors
Accounting policies
Capital market and bank borrowings
Interest bearing loans and overdrafts are initially measured at fair value (which is equal to cost at inception) and are subsequently measured 
at amortised cost using the effective interest rate method, except where they are identified as a hedged item in a fair value hedge. Any difference 
between the proceeds net of transaction costs and the settlement or redemption of borrowings is recognised over the term of the borrowing.

Amounts falling due within one year:
Bank loans and other loans
Amounts owed to subsidiaries
Other creditors
Accruals and deferred income

Amounts falling due after more than one year:
Deferred tax
Other loans
Other creditors

2015 
£m 

2014 
£m 

9,895
152,904
340
25
163,164

4
18,736
664
19,404

4,120
169,845
161
17
174,143

– 
17,504
751
18,255

Included in amounts falling due after more than one year are other loans of £11,533 million, which are due in more than five years from 1 April 2015 
and are payable otherwise than by instalments. Interest payable on these loans ranges from 0.635% to 7.875%.

6. Share capital
Accounting policies
Equity instruments issued by the Company are recorded at the proceeds received, net of direct issuance costs.

Ordinary shares of 2020/21 US cents each allotted,  
issued and fully paid:1, 2
1 April
Allotted during the year 
Consolidated during the year3
Cancelled during the year
31 March

 Number 

28,811,923,128
863,970
– 
– 
28,812,787,098

2015 

£m 

3,792
– 
– 
– 
3,792

 Number 

53,820,386,309
1,423,737
(24,009,886,918)
(1,000,000,000)
28,811,923,128

2014 

£m 

3,866
–
–
(74)
3,792

Notes:
1  50,000 (2014: 50,000) 7% cumulative fixed rate shares of £1 each were allotted, issued and fully paid by the Company.
2  At 31 March 2015, the Company held 2,300,749,013 (2014: 2,371,962,907) treasury shares with a nominal value of £303 million (2014: £312 million). 
3  On 19 February 2014, we announced a “6 for 11” share consolidation effective 24 February 2014. This had the effect of reducing the number of shares in issue from 52,821,751,216 ordinary 
shares (including 4,351,833,492 ordinary shares held in Treasury) as at the close of business on 18 February 2014 to 28,811,864,298 new ordinary shares in issue immediately after the share 
consolidation on 24 February 2014.

During 2014, the Company issued 14,732,741,283 B shares of US$1.88477 per share and 33,737,176,433 C shares of US$0.00001 per share as part 
of the Return of Value following the disposal of our US Group, whose principal asset was its 45% stake in Verizon Wireless (‘VZW’). The B shares were 
cancelled as part of the Return of Value. The C shares were reclassified as deferred shares with no substantive rights as part of the Return of Value 
and transferred to LDC (Shares) Limited (‘LDC’). On 8 May 2015, the Company repurchased and then subsequently cancelled all deferred shares.

Allotted during the year

The Company allotted the following share awards and option schemes:

UK share awards and option scheme awards

Number 
863,070

Nominal 
value 
£m 
– 

Net 
proceeds 
£m 

2 183

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Company financial statements (continued)

7. Share-based payments
Accounting policies
The Group operates a number of equity-settled share-based compensation plans for the employees of subsidiaries using the Company’s equity 
instruments. The fair value of the compensation given in respect of these share-based compensation plans is recognised as a capital contribution 
to the Company’s subsidiaries over the vesting period. The capital contribution is reduced by any payments received from subsidiaries in respect 
of these share-based payments.

The Company currently uses a number of equity settled share plans to grant options and shares to the Directors and employees of its subsidiaries.

At 31 March 2015, the Company had 25 million ordinary share options outstanding (2014: 27 million) and no ADS options outstanding (2014: nil).

The Company has made capital contributions to its subsidiaries in relation to share-based payments. At 31 March 2015, the cumulative capital 
contribution net of payments received from subsidiaries was £93 million (2014: £131 million). During the year ended 31 March 2015, the total capital 
contribution arising from share-based payments was £88 million (2014: £103 million), with payments of £126 million (2014: £177 million) received 
from subsidiaries. 

Full details of share-based payments, share option schemes and share plans are disclosed in note 27 “Share-based payments” to the consolidated 
financial statements.

8. Reserves and reconciliation of movements in equity shareholders’ funds

1 April 2014
Allotment of shares
Loss for the financial year
Dividends
Capital contribution given relating to share-based payments
Contribution received relating to share-based payments
Other movements
31 March 2015

Share 
capital 
£m 
3,792
– 
– 
– 
– 
– 
– 
3,792

Share 
premium 
account1 
£m 
16,109
2
– 
– 
– 
– 
– 
16,111

Capital 
reserve1 
£m 
88
– 
– 
– 
– 
– 
– 
88

Other 
reserves1 
£m 
758
– 
– 
– 
88
(126)
– 
720

Own 
shares 
held2 
£m 
(7,289)
142
– 
– 
– 
– 
– 
(7,147)

Profit 
and loss 
account3 
£m 
33,900
– 
(934)
(2,930)
– 
– 
(4)
30,032

Total equity 
shareholders’ 
funds 
£m 
47,358
144
(934)
(2,930)
88
(126)
(4)
43,596

Notes:
1  These reserves are not distributable.
2  Own shares relate to treasury shares which are purchased out of distributable profits and therefore reduce reserves available for distribution.
3  The Company has determined what is realised and unrealised in accordance with the guidance provided by ICAEW TECH 2/10 and the requirements of UK law. In accordance with UK Companies 
Act 2006 s831(2), a public company may make a distribution only if, after giving effect to such distribution, the amount of its net assets is not less than the aggregate of its called up share capital 
and non-distributable reserves as shown in the relevant accounts.

The loss for the financial year dealt with in the accounts of the Company is £934 million (2014: £10,970 million profit). 

The Board is responsible for the Group’s capital management including the approval of dividends. This includes an assessment of both the level 
of reserves legally available for distribution and consideration as to whether the Company would be solvent and retain sufficient liquidity following 
any proposed distribution.

As Vodafone Group Plc is a Group holding company with no direct operations, its ability to make shareholder distributions is dependent on its ability 
to receive funds for such purposes from its subsidiaries in a manner which creates profits available for distribution for the Company. The major 
factors that impact the ability of the Company to access profits held in subsidiary companies at an appropriate level to fulfil its needs for distributable 
reserves on an ongoing basis include:

 a the absolute size of the profit pools either currently available for distribution or capable of realisation into distributable reserves in the 

relevant entities;

 a the location of these entities in the Group’s corporate structure;

 a profit and cash flow generation in those entities; and

 a the risk of adverse changes in business valuations giving rise to investment impairment charges, reducing profits available for distribution.

The Group’s consolidated reserves set out on page 107 do not reflect the profits available for distribution in the Group.

The auditor’s remuneration for the current year in respect of audit and audit-related services was £2.0 million (2014: £0.9 million) and for non-audit 
services was £2.0 million (2014: £3.5 million).

The Directors are remunerated by the Company for their services to the Group as a whole. No remuneration was paid to them specifically in respect 
of their services to Vodafone Group Plc for either year. Full details of the Directors’ remuneration are disclosed in “Directors’ remuneration” on pages 
75 to 91.

There were no employees other than directors of the Company throughout the current or the preceding year.

184

Vodafone Group Plc Annual Report 2015 
 
 
 
 
 
 
9. Equity dividends
Accounting policies
Dividends paid and received are included in the Company financial statements in the period in which the related dividends are actually paid 
or received or, in respect of the Company’s final dividend for the year, approved by shareholders.

Declared during the financial year:
Final dividend for the year ended 31 March 2014: 7.47 pence per share (2013: 6.92 pence per share)
Interim dividend for the year ended 31 March 2015: 3.60 pence per share (2014: 3.53 pence per share)
Special dividend for the year ended 31 March 2015: nil (2014: 172.94 US cents per share)1

Proposed after the balance sheet date and not recognised as a liability:
Final dividend for the year ended 31 March 2015: 7.62 pence per share (2014: 7.47 pence per share)

2015 
£m 

1,975
955
–
2,930

2014 
£m 

3,365
1,711
35,490
40,566

2,020

1,975

Note:
1  Refer to note 9 “Equity dividends” to the consolidated financial statements for further information on the Return of Value to shareholders, following the disposal of the US Group whose principal 

asset was its 45% interest in VZW.

10. Contingent liabilities

Performance bonds1
Other guarantees and contingent liabilities

2015 
£m 
–
1,670

2014 
£m 
171
2,738

Note:
1  Performance bonds require the Company to make payments to third parties in the event that the Company or its subsidiaries do not perform what is expected of them under the terms of any 

related contracts.

Other guarantees and contingent liabilities
Other guarantees principally comprise the Company’s guarantee of the Group’s 50% share of an AUD 1.7 billion loan facility and a US$3.5 billion loan 
facility of its joint venture, Vodafone Hutchison Australia Pty Limited.

The Company will guarantee the debts and liabilities of certain of its UK subsidiaries at the balance sheet date in accordance with section 479C 
of the Companies Act 2006. The Company has assessed the probability of loss under these guarantees as remote.

As discussed in note 30 “Contingent liabilities” to the consolidated financial statements, the Company has covenanted to provide security in favour 
of the trustee of the Vodafone Group UK Pension Scheme and the Trustees of THUS Plc Group Scheme.

Legal proceedings
Details regarding certain legal actions which involve the Company are set out in note 30 “Contingent liabilities” to the consolidated 
financial statements.

185

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
 
 
 
 
 
Shareholder information  
Unaudited information

Investor calendar 

Ex-dividend date for final dividend
Record date for final dividend
Interim management statement
Annual general meeting
Final dividend payment
Half-year financial results 
Ex-dividend date for interim dividend*
Record date for interim dividend*
Interim dividend payment*

Note:
*  Provisional dates.

Dividends
See pages 47 and 129 for details on dividend amount per share. 

Payment of dividends by direct credit 
We pay cash dividends directly to shareholders’ bank or building society 
accounts. This ensures secure delivery and means dividend payments 
are credited to shareholders’ bank or building society accounts 
on the same day as payment. A consolidated tax voucher covering 
both the interim and final dividends paid during the financial year 
is sent to shareholders at the time of the interim dividend in February. 
ADS holders may alternatively have their cash dividends paid by cheque.

Overseas dividend payments 
Holders of ordinary shares resident in the Eurozone (defined for 
this purpose as a country that has adopted the euro as its national 
currency) automatically receive their dividends in euros. The sterling/
euro exchange rate is determined by us in accordance with our articles 
of association up to 13 business days before the payment date.

Holders resident outside the UK and Eurozone automatically receive 
dividends in pounds sterling but may elect to receive dividends 
in local currency directly into their bank account by registering 
for our registrar’s (Computershare) Global Payments Service. 
Visit investorcentre.co.uk for details and terms and conditions.

Cash dividends to ADS holders will be paid by the ADS depositary 
in US dollars. The sterling/US dollar exchange rate for this purpose 
is determined by us up to ten New York and London business days 
before the payment date.

See vodafone.com/dividends for further information about dividend 
payments or, alternatively, please contact our registrar or the ADS 
depositary, as applicable. See page 187 for their contact information.

Dividend reinvestment plan 
We offer a dividend reinvestment plan which allows holders of ordinary 
shares who choose to participate to use their cash dividends to acquire 
additional shares in the Company. These are purchased on their behalf 
by the plan administrator through a low cost dealing arrangement. 
For ADS holders, BNY Mellon maintains a Global BuyDIRECT Plan which 
is a direct purchase and sale plan for depositary receipts with a dividend 
reinvestment facility.

11 June 2015
12 June 2015
24 July 2015
28 July 2015
5 August 2015
10 November 2015
19 November 2015
20 November 2015
3 February 2016

Managing your shares via Investor Centre 
Computershare operates a portfolio service for investors in ordinary 
shares, called Investor Centre. This provides our shareholders with 
online access to information about their investments as well as a facility 
to help manage their holdings online, such as being able to:

 a update dividend mandate bank instructions and review dividend 

payment history;

 a update member details and address changes; and

 a register to receive Company communications electronically.

Computershare also offers an internet and telephone share dealing 
service to existing shareholders.

The service can be obtained at investorcentre.co.uk. Shareholders with 
any queries regarding their holding should contact Computershare. 
See page 187 for their contact details.

Shareholders may also find the investors section of our corporate 
website, vodafone.com/investor, useful for general queries and 
information about the Company.

Shareholder communications 
A growing number of our shareholders have opted to receive their 
communications from us electronically using email and web-based 
communications. The use of electronic communications, rather 
than printed paper documents, means information about the 
Company can be received as soon as it is available and has the 
added benefit of reducing costs and our impact on the environment. 
Each time we issue a shareholder communication, shareholders 
registered for electronic communications will be sent an email alert 
containing a link to the relevant documents.

We encourage all our shareholders to sign up for this service 
by providing us with an email address. You can register your email 
address via our registrar at investorcentre.co.uk or contact them via the 
telephone number provided on page 187. See vodafone.com/investor 
for further information about this service.

Annual general meeting 
Our thirty first annual general meeting will be held at the Hilton 
London Metropole Hotel, 225 Edgware Road, London W2 1JU, 
on Tuesday 28 July 2015 at 11.00 a.m. The annual general meeting will 
be transmitted via a live webcast which can be viewed on our website 
at vodafone.com/agm on the day of the meeting. A recording will 
be available to view after that date.

186

Vodafone Group Plc Annual Report 2015ShareGift 
We support ShareGift, the charity share donation scheme (registered 
charity number 1052686). Through ShareGift, shareholders who 
have only a very small number of shares, which might be considered 
uneconomic to sell, are able to donate them to charity. Donated shares 
are aggregated and sold by ShareGift, the proceeds being passed 
on to a wide range of UK charities. 

See sharegift.org or call +44 (0)20 7930 3737 for further details.

Landmark Asset Search 
We participate in an online service which provides a search 
facility for solicitors and probate professionals to quickly and 
easily trace UK shareholdings relating to deceased estates. 
Visit www.landmarkfas.co.uk or call +44 (0)844 844 9967 for 
further information.
Registrar and transfer office
The Registrar 
Computershare Investor Services PLC  
The Pavilions  
Bridgwater Road, Bristol BS99 6ZZ, England  
Telephone: +44 (0)870 702 0198  
investorcentre.co.uk/contactus

ADS depositary 
BNY Mellon Shareowner Services  
PO Box 30170  
College Station, TX 77842-3170  
Telephone: +1 800 233 5601 (toll free) or, for calls outside the United States,  
+1 201 680 6825 (not toll free) and enter company number 2160  
Email: shrrelations@cpushareownerservices.com

Share price history
On flotation of the Company on 11 October 1988 the ordinary 
shares were valued at 170 pence each. When the Company was 
finally demerged on 16 September 1991 the base cost of Racal 
Electronics Plc shares for UK taxpayers was apportioned between 
the Company and Racal Electronics Plc for capital gains tax purposes 
in the ratio of 80.036% and 19.964% respectively. Opening share prices 
on 16 September 1991 were 332 pence for each Vodafone share and 
223 pence for each Racal share.

On 21 July 1994 the Company effected a bonus issue of two new shares 
for every one then held and on 30 September 1999 it effected a bonus 
issue of four new shares for every one held at that date. The flotation 
and demerger share prices therefore may be restated as 11.333 pence 
and 22.133 pence respectively.

On 31 July 2006 the Group returned approximately £9 billion 
to shareholders in the form of a B share arrangement. As part 
of this arrangement, and in order to facilitate historical share price 
comparisons, the Group’s share capital was consolidated on the basis 
of seven new ordinary shares for every eight ordinary shares held 
at this date. 

On 21 February 2014 the Group disposed of its interest in Verizon 
Wireless (‘VZW’) to Verizon Communications Inc. As part of this 
transaction the Group returned US$85 billion to shareholders in cash 
and Verizon shares. On 24 February 2014 the Group’s share capital was 
consolidated on the basis of six new ordinary shares for every eleven 
existing ordinary shares.

The closing share price at 31 March 2015 was 220.45 pence 
(31 March 2014: 220.25 pence). The closing share price on 18 May 2015 
was 234.10 pence.

The following tables set out, for the periods indicated, (i) the reported 
high and low middle market quotations of ordinary shares on the 

Warning to shareholders (“boiler room” scams) 
Over recent years we have become aware of investors who have 
received unsolicited calls or correspondence, in some cases 
purporting to have been issued by us, concerning investment matters. 
These callers typically make claims of highly profitable opportunities 
in UK or US investments which turn out to be worthless or simply do not 
exist. These approaches are usually made by unauthorised companies 
and individuals and are commonly known as “boiler room” scams. 
Investors are advised to be wary of any unsolicited advice or offers 
to buy shares. If it sounds too good to be true, it often is.

See the FCA website at fca.org.uk/consumers/scams for more detailed 
information about this or similar activity.

Holders of ordinary shares resident in Ireland 
Computershare Investor Services (Ireland) Ltd  
PO Box 9742  
Dublin 18, Ireland  
Telephone: +353 (0)818 300 999  
investorcentre.co.uk/contactus

London Stock Exchange, and (ii) the reported high and low sales 
prices of ADSs on NASDAQ. 

Year ended 31 March
2011
2012
2013
2014
2015

Quarter
2013/2014
First quarter
Second quarter
Third quarter
Fourth quarter
2014/2015
First quarter
Second quarter
Third quarter
Fourth quarter
2015/2016
First quarter1

High
1.85
1.84
1.92
2.52
2.40

London Stock
Exchange
Pounds per
ordinary share

Low
1.27
1.54
1.54
1.80
1.85

London Stock 
Exchange
Pounds per
ordinary share

NASDAQ
Dollars per ADS

Low
18.21
24.31
24.42
27.74
29.67

High
32.70
29.46
30.07
41.57
38.26

NASDAQ
Dollars per ADS

High

Low

High

Low

1.99
2.24
2.44
2.52

2.27
2.10
2.34
2.40

1.80
1.92
2.20
2.18

1.90
1.89
1.85
2.15

30.80
35.79
39.99
36.01

38.26
34.54
36.55
36.03

27.81
29.15
35.03
41.57

32.00
32.18
29.67
32.30

2.36 

2.20 

37.04

32.71 

Note:
1  Covering period up to 18 May 2015.

187

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Shareholder information (continued) 
Unaudited information

London Stock 
Exchange
Pounds per
ordinary share

Low
2.04
2.13
2.15
2.24
2.16
2.20
2.29

High
2.34
2.31
2.40
2.37
2.28
2.33
2.36

NASDAQ
Dollars per ADS

Low
32.73
33.30
32.62
34.56
32.30
32.71
34.75

High
36.55
35.80
36.03
35.98
34.62
35.62
37.04

Month
November 2014
December 2014
January 2015
February 2015
March 2015
April 2015
May 20151

Note:
1  Covering period up to 18 May 2015.

Inflation and foreign currency translation
Inflation
Inflation has not had a significant effect on the Group’s results 
of operations and financial condition during the three years ended 
31 March 2015. 

Foreign currency translation
The following table sets out the pound sterling exchange rates of the 
other principal currencies of the Group, being: “euros”, “€” or “eurocents”, 
the currency of the European Union (‘EU’) member states which have 
adopted the euro as their currency, and “US dollars”, “US$”, “cents” 
or “¢”, the currency of the US.

Currency (=£1)
Average:
Euro
US dollar
At 31 March:
Euro
US dollar

31 March

2015

2014

% Change

1.28
1.61

1.38
1.48

1.19
1.59

1.21
1.67

7.6
1.3

14.0
(11.4)

Low
1.43
1.53
1.49
1.49
1.46

The following table sets out, for the periods and dates indicated, 
the period end, average, high and low exchanges rates for pound 
sterling expressed in US dollars per £1.00.

Year ended 31 March
2011
2012
2013
2014
2015

31 March
1.61
1.60
1.52
1.67
1.48

Average
1.56
1.60
1.58
1.59
1.61

High
1.64
1.67
1.63
1.67
1.71

The following table sets out, for the periods indicated, the high and low
exchange rates for pounds sterling expressed in US dollars per £1.00.

Year ended 31 March
November 2014
December 2014
January 2015
February 2015
March 2015
April 2015

High
1.60
1.58
1.56
1.56
1.54
1.55

Low
1.56
1.55
1.49
1.50
1.46
1.46

188

Markets 
Ordinary shares of Vodafone Group Plc are traded on the London 
Stock Exchange and in the form of ADSs on NASDAQ. We had 
a total market capitalisation of approximately £62 billion at 18 May 
2015 making us the seventh largest listing in The Financial Times Stock 
Exchange 100 index and the 75th largest company in the world based 
on market capitalisation at that date.

ADSs, each representing ten ordinary shares, are traded on NASDAQ 
under the symbol “VOD”. The ADSs are evidenced by ADRs issued 
by BNY Mellon, as depositary, under a deposit agreement, dated 
as of 12 October 1988, as amended and restated on 26 December 
1989, 16 September 1991, 30 June 1999, 31 July 2006 and 24 February 
2015 between the Company, the depositary and the holders from time 
to time of ADRs issued thereunder.

ADS holders are not members of the Company but may instruct BNY 
Mellon on the exercise of voting rights relative to the number of ordinary 
shares represented by their ADSs. See “Articles of association and 
applicable English law – Rights attaching to the Company’s shares – 
Voting rights” on page 190.

Shareholders at 31 March 2015 

Number of ordinary shares held
1–1,000
1,001–5,000
5,001–50,000
50,001–100,000
100,001–500,000
More than 500,000

Number of
accounts
434,809
51,466
15,638
515
691
1,180
504,299

% of total
issued shares
0.30
0.40
0.64
0.12
0.57
97.97
100.00

Major shareholders
BNY Mellon, as custodian of our ADR programme, held approximately 
15.63% of our ordinary shares of 2020 ⁄21 US cents each at 18 May 2015 
as nominee. The total number of ADRs outstanding at 18 May 2015 was 
414,482,128. At this date 1,469 holders of record of ordinary shares had 
registered addresses in the United States and in total held approximately 
0.008% of the ordinary shares of the Company.

At 31 March 2015 the following percentage interests in the ordinary 
share capital of the Company, disclosable under the Disclosure and 
Transparency Rules, (DTR 5), have been notified to the Directors. 

Shareholder
Black Rock Investment Management Ltd.
Legal & General Investment Management Ltd.

Shareholding
6.08%
3.32%

No changes in the interests disclosed under DTR 5 have been notified 
to the Company between 31 March 2015 and 18 May 2015.

Between 1 April 2012 and 18 May 2015, Capital Group Companies 
Inc. has held more than 3% of, or 3% of voting rights attributable to, 
the ordinary shares of the Company. During this period, and as notified, 
this holding reduced to below the 3% reporting threshold.

The rights attaching to the ordinary shares of the Company held 
by these shareholders are identical in all respects to the rights attaching 
to all the ordinary shares of the Company. The Directors are not aware, 
at 18 May 2015, of any other interest of 3% or more in the ordinary share 
capital of the Company. The Company is not directly or indirectly owned 
or controlled by any foreign government or any other legal entity. 
There are no arrangements known to the Company that could result 
in a change of control of the Company.

Vodafone Group Plc Annual Report 2015 
Articles of association and 
applicable English law
The following description summarises certain provisions 
of the Company’s articles of association and applicable English 
law. This summary is qualified in its entirety by reference to the 
Companies Act 2006 of England and Wales and the Company’s articles 
of association. See “Documents on display” on page 191 for information 
on where copies of the articles of association can be obtained. 
The Company is a public limited company under the laws of England 
and Wales. The Company is registered in England and Wales under the 
name Vodafone Group Public Limited Company with the registration 
number 1833679. 

All of the Company’s ordinary shares are fully paid. Accordingly, 
no further contribution of capital may be required by the Company from 
the holders of such shares. 

English law specifies that any alteration to the articles of association 
must be approved by a special resolution of the shareholders.

Articles of association
By a special resolution passed at the 2010 annual general meeting the 
Company removed its object clause together with all other provisions 
of its memorandum of association which, by virtue of the Companies 
Act 2006, are treated as forming part of the Company’s articles 
of association. Accordingly, the Company’s articles of association 
do not specifically restrict the objects of the Company.

Directors 
The Company’s articles of association provide for a Board of Directors, 
consisting of not fewer than three Directors, who shall manage the 
business and affairs of the Company.

The Directors are empowered to exercise all the powers of the Company 
subject to any restrictions in the articles of association, the Companies 
Act (as defined in the articles of association) and any special resolution.

Under the Company’s articles of association a Director cannot 
vote in respect of any proposal in which the Director, or any person 
connected with the Director, has a material interest other than by virtue 
of the Director’s interest in the Company’s shares or other securities. 
However, this restriction on voting does not apply to resolutions (i) giving 
the Director or a third party any guarantee, security or indemnity 
in respect of obligations or liabilities incurred at the request of or for the 
benefit of the Company; (ii) giving any guarantee, security or indemnity 
to the Director or a third party in respect of obligations of the 
Company for which the Director has assumed responsibility under 
an indemnity or guarantee; (iii) relating to an offer of securities of the 
Company in which the Director is entitled to participate as a holder 
of shares or other securities or in the underwriting of such shares 
or securities; (iv) concerning any other company in which the Director 
(together with any connected person) is a shareholder or an officer 
or is otherwise interested, provided that the Director (together with 
any connected person) is not interested in 1% or more of any class 
of the Company’s equity share capital or the voting rights available 
to its shareholders; (v) relating to the arrangement of any employee 
benefit in which the Director will share equally with other employees; 
and (vi) relating to any insurance that the Company purchases or renews 
for its Directors or any group of people including Directors.

The Directors are empowered to exercise all the powers of the Company 
to borrow money, subject to the limitation that the aggregate amount 
of all liabilities and obligations of the Group outstanding at any time 
shall not exceed an amount equal to 1.5 times the aggregate of the 
Group’s share capital and reserves calculated in the manner prescribed 
in the articles of association unless sanctioned by an ordinary resolution 
of the Company’s shareholders.

The Company can make market purchases of its own shares or agree 
to do so in the future provided it is duly authorised by its members 
in a general meeting and subject to and in accordance with section 
701 of the Companies Act 2006. Such authority was given at the 2014 
annual general meeting but no purchases were made during this 
financial year.

At each annual general meeting all Directors who were elected 
or last re-elected at or before the annual general meeting held in the 
third calendar year before the current year shall automatically retire. 
In 2005 the Company reviewed its policy regarding the retirement 
and re-election of Directors and, although it is not intended to amend 
the Company’s articles of association in this regard, the Board has 
decided in the interests of good corporate governance that all of the 
Directors wishing to continue in office should offer themselves for 
re-election annually.

Directors are not required under the Company’s articles of association 
to hold any shares of the Company as a qualification to act 
as a Director, although Executive Directors participating in long-term 
incentive plans must comply with the Company’s share ownership 
guidelines. In accordance with best practice in the UK for corporate 
governance, compensation awarded to Executive Directors 
is decided by a Remuneration Committee consisting exclusively 
of Non-Executive Directors.

In addition, as required by The Directors’ Remuneration Report 
Regulations, the Board has, since 2003, prepared a report 
to shareholders on the Directors’ remuneration which complies 
with the regulations (see pages 75 to 91). The report is also subject 
to a shareholder vote.

Rights attaching to the Company’s shares 
At 31 March 2015 the issued share capital of the Company was 
comprised of 50,000 7% cumulative fixed rate shares of £1.00 
each, 26,512,038,085 ordinary shares (excluding treasury shares) 
of 2020 ⁄21 US cents each and 33,737,176,433 deferred shares 
of US$0.00001 each. The 33,737,176,433 deferred shares were 
transferred to Vodafone Group Plc and cancelled on 8 May 2015.

Dividend rights 
Holders of 7% cumulative fixed rate shares are entitled to be paid 
in respect of each financial year, or other accounting period of the 
Company, a fixed cumulative preferential dividend of 7% per annum 
on the nominal value of the fixed rate shares. A fixed cumulative 
preferential dividend may only be paid out of available distributable 
profits which the Directors have resolved should be distributed. 
The fixed rate shares do not have any other right to share in the 
Company’s profits.

Holders of the Company’s ordinary shares may, by ordinary resolution, 
declare dividends but may not declare dividends in excess of the 
amount recommended by the Directors. The Board of Directors may 
also pay interim dividends. No dividend may be paid other than out 
of profits available for distribution. Dividends on ordinary shares can 
be paid to shareholders in whatever currency the Directors decide, 
using an appropriate exchange rate for any currency conversions 
which are required. 

If a dividend has not been claimed for one year after the date of the 
resolution passed at a general meeting declaring that dividend or the 
resolution of the Directors providing for payment of that dividend, 
the Directors may invest the dividend or use it in some other way for 
the benefit of the Company until the dividend is claimed. If the dividend 
remains unclaimed for 12 years after the relevant resolution either 
declaring that dividend or providing for payment of that dividend, 
it will be forfeited and belong to the Company.

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OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Shareholder information (continued) 
Unaudited information

Voting rights 
The Company’s articles of association provide that voting on substantive 
resolutions (i.e. any resolution which is not a procedural resolution) 
at a general meeting shall be decided on a poll. On a poll, each 
shareholder who is entitled to vote and is present in person or by proxy 
has one vote for every share held. Procedural resolutions (such 
as a resolution to adjourn a general meeting or a resolution on the 
choice of Chairman of a general meeting) shall be decided on a show 
of hands, where each shareholder who is present at the meeting has one 
vote regardless of the number of shares held, unless a poll is demanded. 
In addition, the articles of association allow persons appointed as proxies 
of shareholders entitled to vote at general meetings to vote on a show 
of hands, as well as to vote on a poll and attend and speak at general 
meetings. The articles of association also allow persons appointed 
as proxies by two or more shareholders entitled to vote at general 
meetings to vote for and against a resolution on a show of hands.

Under English law two shareholders present in person constitute 
a quorum for purposes of a general meeting unless a company’s articles 
of association specify otherwise. The Company’s articles of association 
do not specify otherwise, except that the shareholders do not 
need to be present in person and may instead be present by proxy 
to constitute a quorum.

Under English law shareholders of a public company such as the 
Company are not permitted to pass resolutions by written consent. 
Record holders of the Company’s ADSs are entitled to attend, speak 
and vote on a poll or a show of hands at any general meeting of the 
Company’s shareholders by the depositary’s appointment of them 
as corporate representatives with respect to the underlying ordinary 
shares represented by their ADSs. Alternatively holders of ADSs are 
entitled to vote by supplying their voting instructions to the depositary 
or its nominee who will vote the ordinary shares underlying their ADSs 
in accordance with their instructions.

Employees are able to vote any shares held under the Vodafone Group 
Share Incentive Plan and “My ShareBank” (a vested nominee share 
account) through the respective plan’s trustees.

Holders of the Company’s 7% cumulative fixed rate shares are only 
entitled to vote on any resolution to vary or abrogate the rights attached 
to the fixed rate shares. Holders have one vote for every fully paid 7% 
cumulative fixed rate share.

Liquidation rights 
In the event of the liquidation of the Company, after payment 
of all liabilities and deductions in accordance with English law, 
the holders of the Company’s 7% cumulative fixed rate shares would 
be entitled to a sum equal to the capital paid up on such shares, 
together with certain dividend payments, in priority to holders of the 
Company’s ordinary shares. The holders of the fixed rate shares do not 
have any other right to share in the Company’s surplus assets. 

Pre-emptive rights and new issues of shares 
Under section 549 of the Companies Act 2006 Directors are, with 
certain exceptions, unable to allot the Company’s ordinary shares 
or securities convertible into the Company’s ordinary shares without 
the authority of the shareholders in a general meeting. In addition, 
section 561 of the Companies Act 2006 imposes further restrictions 
on the issue of equity securities (as defined in the Companies Act 2006 
which include the Company’s ordinary shares and securities convertible 
into ordinary shares) which are, or are to be, paid up wholly in cash 
and not first offered to existing shareholders. The Company’s articles 
of association allow shareholders to authorise Directors for a period 
specified in the relevant resolution to allot (i) relevant securities 
generally up to an amount fixed by the shareholders; and (ii) equity 
securities for cash other than in connection with a pre-emptive 
offer up to an amount specified by the shareholders and free of the 
pre-emption restriction in section 561. At the 2014 annual general 
meeting the amount of relevant securities fixed by shareholders under 

(i) above and the amount of equity securities specified by shareholders 
under (ii) above were both in line with corporate governance 
guidelines. The Directors consider it desirable to have the maximum 
flexibility permitted by corporate governance guidelines to respond 
to market developments and to enable allotments to take place 
to finance business opportunities as they arise. In order to retain such 
maximum flexibility, the Directors propose to renew the authorities 
granted by shareholders in 2014 at this year’s annual general meeting. 
Further details of such proposals are provided in the 2015 notice 
of annual general meeting.

Disclosure of interests in the Company’s shares 
There are no provisions in the articles of association whereby 
persons acquiring, holding or disposing of a certain percentage of the 
Company’s shares are required to make disclosure of their ownership 
percentage although such requirements exist under rules derived from 
the Disclosure and Transparency Rules (‘DTRs’).

The basic disclosure requirement upon a person acquiring or disposing 
of shares that are admitted to trading on a regulated market and 
carrying voting rights is an obligation to provide written notification 
to the Company, including certain details as set out in DTR 5, where the 
percentage of the person’s voting rights which he holds as shareholder 
or through his direct or indirect holding of financial instruments (falling 
within DTR 5.3.1R) reaches or exceeds 3% and reaches, exceeds or falls 
below each 1% threshold thereafter.

Under section 793 of the Companies Act 2006 the Company may, 
by notice in writing, require a person that the Company knows or has 
reasonable cause to believe is, or was during the preceding three 
years, interested in the Company’s shares to indicate whether or not 
that is correct and, if that person does or did hold an interest in the 
Company’s shares, to provide certain information as set out in the 
Companies Act 2006. DTR 3 deals with the disclosure by persons 
“discharging managerial responsibility” and their connected persons 
of the occurrence of all transactions conducted on their account 
in the shares of the Company. Part 28 of The Companies Act 2006 
sets out the statutory functions of the Panel on Takeovers & Mergers 
(the ‘Panel’). The Panel is responsible for issuing and administering the 
Code on Takeovers & Mergers which includes disclosure requirements 
on all parties to a takeover with regard to dealings in the securities 
of an offeror or offeree company and also on their respective associates 
during the course of an offer period.

General meetings and notices 
Subject to the articles of association, annual general meetings are held 
at such times and place as determined by the Directors of the Company. 
The Directors may also, when they think fit, convene other general 
meetings of the Company. General meetings may also be convened 
on requisition as provided by the Companies Act 2006.

An annual general meeting needs to be called by not less than 21 days’ 
notice in writing. Subject to obtaining shareholder approval on an annual 
basis, the Company may call other general meetings on 14 days’ notice. 
The Directors may determine that persons entitled to receive notices 
of meetings are those persons entered on the register at the close 
of business on a day determined by the Directors but not later than 
21 days before the date the relevant notice is sent. The notice may 
also specify the record date, the time of which shall be determined 
in accordance with the articles of association and the Companies 
Act 2006.

Shareholders must provide the Company with an address or (so far 
as the Companies Act 2006 allows) an electronic address or fax number 
in the UK in order to be entitled to receive notices of shareholders’ 
meetings and other notices and documents. In certain circumstances 
the Company may give notices to shareholders by publication on the 
Company’s website and advertisement in newspapers in the UK. 
Holders of the Company’s ADSs are entitled to receive notices under the 
terms of the deposit agreement relating to the ADSs.

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Vodafone Group Plc Annual Report 2015Under section 336 of the Companies Act 2006 the annual general 
meeting of shareholders must be held each calendar year and within 
six months of the Company’s year end.

Electronic communications 
The Company has previously passed a resolution allowing 
it to communicate all shareholder information by electronic means, 
including making such information available on the Company’s website. 
Those shareholders who have positively elected for website 
communication (or are deemed to have consented to receive electronic 
communication in accordance with the Companies Act 2006) will 
receive written notification whenever shareholder documentation 
is made available on the website.

Variation of rights 
If at any time the Company’s share capital is divided into different classes 
of shares, the rights attached to any class may be varied, subject to the 
provisions of the Companies Act 2006, either with the consent in writing 
of the holders of three quarters in nominal value of the shares of that 
class or at a separate meeting of the holders of the shares of that class.

At every such separate meeting all of the provisions of the articles 
of association relating to proceedings at a general meeting apply, 
except that (i) the quorum is to be the number of persons (which 
must be at least two) who hold or represent by proxy not less than 
one third in nominal value of the issued shares of the class or, if such 
quorum is not present on an adjourned meeting, one person who holds 
shares of the class regardless of the number of shares he holds; (ii) any 
person present in person or by proxy may demand a poll; and (iii) each 
shareholder will have one vote per share held in that particular class 
in the event a poll is taken. Class rights are deemed not to have been 
varied by the creation or issue of new shares ranking equally with 
or subsequent to that class of shares in sharing in profits or assets 
of the Company or by a redemption or repurchase of the shares 
by the Company.

Limitations on voting and shareholding 
As far as the Company is aware there are no limitations imposed on the 
transfer, holding or voting of the Company’s ordinary shares other than 
those limitations that would generally apply to all of the shareholders. 
No shareholder has any securities carrying special rights with regard 
to control of the Company.

Documents on display 
The Company is subject to the information requirements of the 
Exchange Act applicable to foreign private issuers. In accordance 
with these requirements the Company files its Annual Report 
on Form 20-F and other related documents with the SEC. These  
documents may be inspected at the SEC’s public reference rooms 
located at 100 F Street, NE Washington, DC 20549. Information on the 
operation of the public reference room can be obtained in the United 
States by calling the SEC on +1-800-SEC-0330. In addition, some 
of the Company’s SEC filings, including all those filed on or after 
4 November 2002, are available on the SEC’s website at sec.gov. 
Shareholders can also obtain copies of the Company’s articles 
of association from our website at vodafone.com/governance 
or from the Company’s registered office.

Material contracts 
At the date of this Annual Report the Group is not party to any contracts 
that are considered material to the Group’s results or operations 
except for its US$3.9 billion and €3.9 billion revolving credit facilities 
which are discussed in note 22 “Liquidity and capital resources” to the 
consolidated financial statements. 

Exchange controls 
There are no UK government laws, decrees or regulations that restrict 
or affect the export or import of capital, including but not limited to, 
foreign exchange controls on remittance of dividends on the ordinary 
shares or on the conduct of the Group’s operations.

Taxation
As this is a complex area investors should consult their own tax 
advisor regarding the US federal, state and local, the UK and other tax 
consequences of owning and disposing of shares and ADSs in their 
particular circumstances.

This section describes, primarily for a US holder (as defined below), 
in general terms, the principal US federal income tax and UK tax 
consequences of owning or disposing of shares or ADSs in the Company 
held as capital assets (for US and UK tax purposes). This section does not, 
however, cover the tax consequences for members of certain classes 
of holders subject to special rules including, for example, US expatriates 
and former long-term residents of the US and officers of the Company; 
employees and holders that, directly, indirectly or by attribution, 
hold 5% or more of the Company’s voting stock; financial institutions; 
insurance companies; individual retirement accounts and other 
tax-deferred accounts; tax-exempt organisations; dealers in securities 
or currencies; investors that will hold shares or ADSs as part of straddles, 
hedging transactions or conversion transactions for US federal income 
tax purposes; investors holding shares or ADSs in connection with 
a trade or business conducted outside of the US; or investors whose 
functional currency is not the US dollar.

A US holder is a beneficial owner of shares or ADSs that is for US federal 
income tax purposes:

 a a citizen or resident of the US;

 a a US domestic corporation;

 a an estate, the income of which is subject to US federal income tax 

regardless of its source; or

 a a trust, if a US court can exercise primary supervision over the 

trust’s administration and one or more US persons are authorised 
to control all substantial decisions of the trust, or the trust has validly 
elected to be treated as a domestic trust for US federal income 
tax purposes.

If an entity treated as a partnership for US federal income tax purposes 
holds the shares or ADSs, the US federal income tax treatment 
of a partner will generally depend on the status of the partner and 
the tax treatment of the partnership. Holders that are entities treated 
as partnerships for US federal income tax purposes should consult 
their tax advisers concerning the US federal income tax consequences 
to them and their partners of the ownership and disposition of ADSs 
by the partnership.

This section is based on the US Internal Revenue Code of 1986, 
as amended, its legislative history, existing and proposed regulations 
thereunder, published rulings and court decisions, and on the tax laws 
of the UK and the Double Taxation Convention between the US and 
the UK (the ‘treaty’), all as currently in effect. These laws are subject 
to change, possibly on a retroactive basis.

This section is further based in part upon the representations of the 
depositary and assumes that each obligation in the deposit agreement 
and any related agreement will be performed in accordance with 
its terms.

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OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Shareholder information (continued) 
Unaudited information

For the purposes of the treaty and the US–UK double taxation 
convention relating to estate and gift taxes (the ‘Estate Tax Convention’), 
and for US federal income tax and UK tax purposes, this section is based 
on the assumption that a holder of ADRs evidencing ADSs will be treated 
as the owner of the shares in the Company represented by those 
ADSs. Investors should note that a ruling by the first-tier tax tribunal 
in the UK has cast doubt on this view, but HMRC have stated that they 
will continue to apply their long-standing practice of regarding the 
holder of such ADRs as holding the beneficial interest in the underlying 
shares. Investors should note, however, that this is an area of some 
uncertainty that may be subject to further developments in the future. 
Generally exchanges of shares for ADRs and ADRs for shares will not 
be subject to US federal income tax or to UK tax other than stamp duty 
or stamp duty reserve tax (see the section on these taxes on page 193).

Taxation of dividends
UK taxation
Under current UK tax law no withholding tax will be deducted from 
the dividends we pay. Shareholders who are within the charge 
to UK corporation tax will be subject to corporation tax on the dividends 
we pay unless the dividends fall within an exempt class and certain 
other conditions are met. It is expected that the dividends we pay would 
generally be exempt.

A shareholder in the Company who is an individual resident for UK tax 
purposes in the UK, is entitled in calculating their liability to UK income 
tax, to a tax credit on cash dividends we pay on our shares or ADSs and 
the tax credit is equal to one-ninth of the cash dividend.

US federal income taxation
Subject to the passive foreign investment company (‘PFIC’) rules 
described below, a US holder is subject to US federal income taxation 
on the gross amount of any dividend we pay out of our current 
or accumulated earnings and profits (as determined for US federal 
income tax purposes). Dividends paid to a non-corporate US holder 
will be taxable to the holder at the reduced rate normally applicable 
to long-term capital gains provided that certain requirements are met. 

Dividends must be included in income when the US holder, 
in the case of shares, or the depositary, in the case of ADSs, actually 
or constructively receives the dividend and will not be eligible for the 
dividends-received deduction generally allowed to US corporations 
in respect of dividends received from other US corporations. 

In the case of shares, the amount of the dividend distribution 
to be included in income will be the US dollar value of the pound 
sterling payments made determined at the spot pound sterling/
US dollar rate on the date the dividends are received by the US holder 
regardless of whether the payment is in fact converted into US dollars. 
If dividends received in pounds sterling are converted into US dollars 
on the day they are received, the US holder generally will not 
be required to recognise foreign currency gain or loss in respect 
of the dividend income. 

Taxation of capital gains
UK taxation
A US holder may be liable for both UK and US tax in respect of a gain 
on the disposal of our shares or ADSs if the US holder is:

 a a citizen of the US, resident for UK tax purposes in the UK;

 a  a citizen of the US who becomes resident for UK tax purposes 

in the UK, having ceased to be so resident for a period of five years 
or less and who was resident in the UK for at least four out of the 
seven tax years immediately preceding the year of departure, 
and who disposed of the shares or ADSs during the period of non-
residence (a ‘temporary non-resident’), (unless the shares or ADSs 
were also acquired during that period), such liability arising on that 
individual’s return to the UK;

 a a US domestic corporation resident in the UK by reason of being 

centrally managed and controlled in the UK; or

 a a citizen of the US or a US domestic corporation that carries 
on a trade, profession or vocation in the UK through a branch 
or agency or, in the case of US domestic companies, through 
a permanent establishment and that has used the shares or ADSs 
for the purposes of such trade, profession or vocation or has used, 
held or acquired the shares or ADSs for the purposes of such branch 
or agency or permanent establishment.

Under the treaty, capital gains on dispositions of the shares or ADSs are 
generally subject to tax only in the country of residence of the relevant 
holder as determined under both the laws of the UK and the US and 
as required by the terms of the treaty. However, the treaty provides that 
individuals who are residents of either the UK or the US and who have 
been residents of the other jurisdiction (the US or the UK, as the case 
may be) at any time during the six years immediately preceding the 
relevant disposal of shares or ADSs may be subject to tax with respect 
to capital gains arising from the dispositions of the shares or ADSs 
not only in the country of which the holder is resident at the time 
of the disposition but also in that other country (although, in respect 
of UK taxation, generally only to the extent that such an individual 
is a temporary non-resident).

US federal income taxation
Subject to the PFIC rules described below, a US holder that sells 
or otherwise disposes of our shares or ADSs generally will recognise 
a capital gain or loss for US federal income tax purposes equal to the 
difference between the US dollar value of the amount realised and 
the holder’s adjusted tax basis, determined in US dollars, in the shares 
or ADSs. This capital gain or loss will be long-term capital gain or loss 
if the US holder’s holding period in the shares or ADSs exceeds one year. 
The gain or loss will generally be income or loss from sources within the 
US for foreign tax credit limitation purposes. The deductibility of losses 
is subject to limitations.

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Vodafone Group Plc Annual Report 2015PFIC rules
We do not believe that our shares or ADSs will be treated as stock 
of a PFIC for US federal income tax purposes. This conclusion 
is a factual determination that is made annually and thus is subject 
to change. If we are treated as a PFIC, any gain realised on the sale 
or other disposition of the shares or ADSs would in general not 
be treated as capital gain unless a US holder elects to be taxed 
annually on a mark-to-market basis with respect to the shares or ADSs. 
Otherwise a US holder would be treated as if he or she has realised 
such gain and certain “excess distributions” rateably over the holding 
period for the shares or ADSs and would be taxed at the highest tax rate 
in effect for each such year to which the gain was allocated. An interest 
charge in respect of the tax attributable to each such year would also 
apply. Dividends received from us would not be eligible for the reduced 
rate of tax described above under “Taxation of Dividends – US federal 
income taxation”.

Backup withholding and information reporting
Payments of dividends and other proceeds to a US holder with respect 
to shares or ADSs, by a US paying agent or other US intermediary will 
be reported to the Internal Revenue Service (‘IRS’) and to the US holder 
as may be required under applicable regulations. Backup withholding 
may apply to these payments if the US holder fails to provide 
an accurate taxpayer identification number or certification of exempt 
status or fails to comply with applicable certification requirements. 
Certain US holders are not subject to backup withholding. US holders 
should consult their tax advisers about these rules and any other 
reporting obligations that may apply to the ownership or disposition 
of shares or ADSs, including requirements related to the holding 
of certain foreign financial assets.

Additional tax considerations
UK inheritance tax
An individual who is domiciled in the US (for the purposes of the 
Estate Tax Convention) and is not a UK national will not be subject 
to UK inheritance tax in respect of our shares or ADSs on the 
individual’s death or on a transfer of the shares or ADSs during the 
individual’s lifetime, provided that any applicable US federal gift or estate 
tax is paid, unless the shares or ADSs are part of the business property 
of a UK permanent establishment or pertain to a UK fixed base used for 
the performance of independent personal services. Where the shares 
or ADSs have been placed in trust by a settlor they may be subject 
to UK inheritance tax unless, when the trust was created, the settlor 
was domiciled in the US and was not a UK national. Where the shares 
or ADSs are subject to both UK inheritance tax and to US federal gift 
or estate tax, the estate tax convention generally provides a credit 
against US federal tax liabilities for UK inheritance tax paid.

UK stamp duty and stamp duty reserve tax
Stamp duty will, subject to certain exceptions, be payable on any 
instrument transferring our shares to the custodian of the depositary 
at the rate of 1.5% on the amount or value of the consideration if on sale 
or on the value of such shares if not on sale. Stamp duty reserve tax 
(‘SDRT’), at the rate of 1.5% of the price or value of the shares, could also 
be payable in these circumstances and on issue of our shares to such 
a person but no SDRT will be payable if stamp duty equal to such SDRT 
liability is paid.

A ruling by the European Court of Justice has determined that the 
1.5% SDRT charge on issue of shares to a clearance service is contrary 
to EU law. As a result of that ruling, HMRC indicated that where new 
shares are first issued to a clearance service or to a depositary within 
the EU, the 1.5% SDRT charge will not be levied. Subsequently, 
a decision by the first-tier tax tribunal in the UK extended this ruling 
to the issue of shares (or, where it is integral to the raising of new capital, 
the transfer of shares) to depositary receipts systems wherever located. 
HMRC have stated that they will not seek to appeal this decision 
and, as such, will no longer seek to impose 1.5% SDRT on the issue 
of shares (or, where it is integral to the raising of new capital, the transfer 
of shares) to a clearance service or to a depositary, wherever located. 
Investors should, however, be aware that this area may be subject 
to further developments in the future.

No stamp duty will be payable on any transfer of our ADSs provided 
that the ADSs and any separate instrument of transfer are executed and 
retained at all times outside the UK. A transfer of our shares in registered 
form will attract ad valorem stamp duty generally at the rate of 0.5% 
of the purchase price of the shares. There is no charge to ad valorem 
stamp duty on gifts.

SDRT is generally payable on an unconditional agreement to transfer 
our shares in registered form at 0.5% of the amount or value of the 
consideration for the transfer, but is repayable if, within six years of the 
date of the agreement, an instrument transferring the shares is executed 
or, if the SDRT has not been paid, the liability to pay the tax (but not 
necessarily interest and penalties) would be cancelled. However, 
an agreement to transfer our ADSs will not give rise to SDRT.

193

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015History and development  
Unaudited information

The Company was incorporated under English law in 1984 as Racal 
Strategic Radio Limited (registered number 1833679). After various 
name changes, 20% of Racal Telecom Plc share capital was offered 
to the public in October 1988. The Company was fully demerged 
from Racal Electronics Plc and became an independent company 
in September 1991, at which time it changed its name to Vodafone 
Group Plc.

Since then we have entered into various transactions which enhanced 
our international presence. The most significant of these transactions 
were as follows: 

 a the merger with AirTouch Communications, Inc. which completed 
on 30 June 1999. The Company changed its name to Vodafone 
AirTouch Plc in June 1999 but then reverted to its former name, 
Vodafone Group Plc, on 28 July 2000;

 a the completion on 10 July 2000 of the agreement with Bell Atlantic 
and GTE to combine their US cellular operations to create the largest 
mobile operator in the United States, Verizon Wireless, resulting in the 
Group having a 45% interest in the combined entity;

 a the acquisition of Mannesmann AG which completed 

on 12 April 2000. Through this transaction we acquired businesses 
in Germany and Italy and increased our indirect holding in Société 
Française du Radiotéléphone S.A. (‘SFR’); 

 a through a series of business transactions between 1999 and 2004 

we acquired a 97.7% stake in Vodafone Japan. This was then disposed 
of on 27 April 2006; 

 a on 8 May 2007 we acquired companies with controlling interests 
in Vodafone India Limited (‘VIL’), formerly Vodafone Essar Limited, 
for US$10.9 billion (£5.5 billion); and 

 a on 20 April 2009 we acquired an additional 15.0% stake in Vodacom 
for cash consideration of ZAR 20.6 billion (£1.6 billion). On 18 May 
2009 Vodacom became a subsidiary.

Other significant transactions that have occurred since 31 March 2010 
are as follows:

10 September 2010 – China Mobile Limited: We sold our entire 3.2% 
interest in China Mobile Limited for cash consideration of £4.3 billion.

16 June 2011 – SFR: We sold our entire 44% interest in SFR to Vivendi 
for a cash consideration of €7.75 billion (£6.8 billion) and received a final 
dividend from SFR of €200 million (£176 million). 

1 June/1 July 2011 – India: We acquired an additional 22% stake 
in VIL from the Essar Group for a cash consideration of US$4.2 billion 
(£2.6 billion) including withholding tax. 

18 August 2011/8 February 2012 – Vodafone assigned its rights 
to purchase approximately 11% of VIL from the Essar Group to Piramal 
Healthcare Limited (‘Piramal’). On 18 August 2011 Piramal purchased 
5.5% of VIL from the Essar Group for a cash consideration of INR 
28.6 billion (£368 million). On 8 February 2012, they purchased 
a further 5.5% of VIL from the Essar Group for a cash consideration 
of approximately INR 30.1 billion (£399 million) taking Piramal’s total 
shareholding in VIL to approximately 11%.

9 November 2011 – Poland: We sold our entire 24.4% interest 
in Polkomtel in Poland for cash consideration of approximately 
€920 million (£784 million) before tax and transaction costs.

27 July 2012 – UK: We acquired the entire share capital of Cable & 
Wireless Worldwide plc for a cash consideration of approximately 
£1,050 million.

31 October 2012 – New Zealand: We acquired TelstraClear Limited, 
for a cash consideration of NZ$840 million (£440 million).

13 September 2013 – Germany: We acquired a 76.57% interest 
in Kabel Deutschland Holding AG for cash consideration of €5.8 billion 
(£4.9 billion).

21 February 2014 – On 2 September 2013 Vodafone announced 
that it had reached agreement to dispose of its US Group whose 
principal asset was its 45% interest in Verizon Wireless (‘VZW’) 
to Verizon Communications Inc. (‘Verizon’), Vodafone’s joint venture 
partner, for a total consideration of US$130 billion (£79 billion) 
including the remaining 23.1% minority interest in Vodafone Italy. 
Following completion on 21 February 2014, Vodafone shareholders 
received Verizon shares and cash totalling US$85 billion (£51 billion).

March/April 2014 – India: In March 2014 we acquired the indirect 
equity interests in Vodafone India Limited held by Analjit Singh and 
Neelu Analjit Singh, taking our stake to 89.03% and then in April 2014 
we acquired the remaining 10.97% of VIL from Piramal Enterprises 
Limited for cash consideration of INR 89.0 billion (£0.9 billion), taking 
our ownership interest to 100%.

23 July 2014 – Spain: We acquired the entire share capital of Grupo 
Corporativo Ono, S.A. (‘Ono’) for total consideration, including associated 
net debt acquired, of €7.2 billion (£5.8 billion).

194

Vodafone Group Plc Annual Report 2015Regulation 
Unaudited information

Our operating companies are generally subject to regulation governing 
the operation of their business activities. Such regulation typically 
takes the form of industry specific law and regulation covering 
telecommunications services and general competition (antitrust) 
law applicable to all activities.

The following section describes the regulatory frameworks and the 
key regulatory developments at the global and supranational level 
and in selected countries in which we have significant interests during 
the year ended 31 March 2015. Many of the regulatory developments 
reported in the following section involve ongoing proceedings 
or consideration of potential proceedings that have not reached 
a conclusion. Accordingly, we are unable to attach a specific level 
of financial risk to our performance from such matters.

European Union (‘EU’) 
The new European Commission, led by Jean-Claude Juncker, 
was appointed in 2014 and will be in place up until 1 November 
2019, with Andrus Ansip, the former Estonian Prime Minister the 
Vice-President for the Digital Single Market and with Günther Oettinger 
as the Commissioner for Digital Economy and Society.

In September 2013, the European Commission (“the Commission”) 
delivered major regulatory proposals aimed at building a telecoms 
single market and delivering a “Connected Continent”. These proposals 
had their first reading in March 2014 and have since been amended 
by the European Parliament and a compromise text has been 
produced on behalf of the European Council. From January 2015 the 
Latvian Presidency continued discussions with Member States to find 
a common European Council position on the “Connected Continent” 
regulatory proposals which are now focused on the abolition of retail 
roaming and the introduction of net neutrality regulation. 

In May 2016, the European Commission published the Digital Single 
Market strategy, aimed at producing a true digital single market. 
The strategy is arranged around three pillars: better access for 
consumers and businesses to online e-goods and services across 
Europe, creating the right conditions for digital networks and services 
to flourish and maximising the growth potential of the European digital 
economy. As part of this, the Telecoms reform review will start in 2016, 
intending to deliver a level playing field for all market players with 
a consistent approach of the rules and to provide economies of scale 
for efficient network operators and service providers with an effective 
regulatory institutional framework, including a single market approach 
to spectrum policy and management. It will also include for the 
protection of consumers and the incentivising investment in high speed 
broadband networks.

EU recommendations on relevant markets
In October 2014, the EU recommendation to remove ex ante regulation 
for voice wholesale markets as they were deemed to be competitive 
came into force. (However, these markets can still be reviewed if market 
failures occur.) This has seen a reduction in the number of regulated 
markets from seven to the following four – fixed network access, 
business connectivity access and the termination of calls to both mobile 
and fixed networks.

Fixed network regulation
In May 2014, a Directive on reducing Next Generation Access broadband 
deployment costs was passed. It will make it easier and cheaper to roll 
out high-speed electronic communications networks by promoting 
the joint use of infrastructure, such as electricity, gas, sewage pipes and 
existing civil infrastructure of telecoms operators. It has to be transposed 
in each member state no later than 1 July 2016. This regulation applies 
to all owners of infrastructure whether they are dominant or not.

Europe region
Germany
In January 2015, the national regulator, the Federal Network Authority 
(‘BNetzA’) published its final decision on the auction of 700MHz, 
900MHz, 1500MHz, and 1800MHz spectrum. The auction is expected 
to be held in May 2015.

BNetzA has approved new Mobile Termination Rates (‘MTRs ‘)
on a preliminary basis, and submitted them to the EU (consolidation 
proceedings). BNetzA will release the final rate decisions with 
retrospective effect. From 1 December 2014 to 30 November 2015 
the MTR is set at 1.72 eurocents per minute which then reduces to 1.66 
eurocents per minute from 1 December 2015 until 30 November 2016.

In July 2014, the vectoring register opened for operators to submit their 
plans to deploy VDSL vectoring equipment in Deutsche Telekom’s (‘DT’) 
cabinets. The operator that obtains the right to deploy VDSL at the 
cabinet level must offer wholesale access to the other operators. 
In February 2015, DT filed a request to BNetzA to gain approval 
for deployment of VDSL vectoring in “near range street cabinets” 
preventing other operators from deploying their own VDSL equipment 
at the exchange. To offset this DT has proposed to offer a “Layer-2” bit-
stream service on a wholesale basis. BNetzA’s decision on DT’s request 
is not expected until June 2015.

Italy 
The investigation into an alleged competition issue involving 
Vodafone Italy, Telecom Italia and Wind, prompted by a complaint 
lodged by an Italian MVNO in 2012, was closed at the end of 2014. 
The Antitrust Authority (‘AGCM’) reached the conclusion that there was 
no ground for the investigation to be carried on and dismissed the case 
against Vodafone, while both Telecom Italia and Wind were required 
to implement their proposed changes.

The AGCM is investigating if Telecom Italia has been playing a significant 
role in forcing the companies providing maintenance services of the 
fixed network to keep their prices artificially high to the detriment of the 
other licensed operators. AGCM’s decision is expected by June 2016.

In May 2014, the Regional Administrative Tribunal upheld the AGCM 
decision which found that Telecom Italia had abused its dominant 
position in the fixed broadband market. Telecom Italia subsequently 
paid the imposed fine of €104 million and filed an appeal before the 
Council of State. Vodafone Italy’s €1 billion claim against Telecom Italia 
is based on this ruling. The Council of State heard the appeal in April and 
the ruling is due by July 2015.

In May 2014, the Administrative Tribunal found in favour of Vodafone 
Italy, overturning the national regulator’s (‘AGCOM’) injunction that had 
required them to adopt all the measures required under the Roaming 
Regulation in relation to domestic tariffs.

In July 2014, Vodafone Italy extended its 900MHz and 1800MHz 
licences from 1 February 2015 to 30 June 2018.

In February 2015, AGCOM opened the public consultation on the 
auction rules for L Band assignment from which the Italian Government 
is aiming to raise €700 million. 

In March 2015, AGCOM closed its public consultation that will determine 
the regulatory guidelines for the mobile termination market over the 
next three years. The proposal aims to delete the MTR asymmetry 
between operators currently favouring Hutchison 3G Limited; reducing 
MTRs on a three year glide path to 0.92 eurocents per minute by 2017 
and to define asymmetrical rates for MVNOs. A final decision is expected 
to be announced and then adopted by July 2016.

195

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Regulation (continued) 
Unaudited information

In April 2015, AGCOM closed its public consultation for the wholesale 
access market. The analysis compares the current approach 
of imposing on Telecom Italia the same obligations on all national 
market participants with the alternative of imposing geographically 
differentiated obligations on them. The final decision and adoption 
is expected to be completed by July 2016.

For information on litigation in Italy, see note 30 “Contingent liabilities” 
to the consolidated financial statements.

United Kingdom
In August 2014 and again in February 2015, the national regulator 
Ofcom published consultations on revising the annual licence fees 
payable on licences for the use of spectrum in the 900MHz and 
1800MHz bands, to reflect full market value following the completion 
of the 4G auction.

In March 2015, Ofcom published a statement setting MTRs for the three 
year period from 1 April 2015 to 31 March 2018. The MTR is forecast 
to decline over the three year period from its current level of £0.845 
pence per minute to £0.507 pence per minute and will be adjusted 
in line with the retail price index.

Spain
The fines applied to Telefónica, Orange and Vodafone Spain 
in December 2012 for abuse of dominant position by imposing excessive 
pricing of wholesale SMS/MMS services on MVNOs, remain suspended 
until the judicial review is concluded.

In April 2014, Vodafone Spain was permitted to withdraw its €160 million 
security deposit after fulfilling all of its obligations in the roll out 
of 900MHz spectrum.

In June 2014, Vodafone Spain presented a complementary writ 
to the competition authority, the National Markets and Competition 
Commission (‘CNMC’), that cited Telefónica’s abuse of its dominant 
position in both its fibre roll-out and fibre retail offers. The writ 
is in relation to Telefónica offering a TV service at no cost when 
upgrading its customers to fibre. 

In July 2014, the acquisition of Ono (the main cable operator in Spain) 
was successfully completed after it was cleared without conditions 
by the European Commission under the EU merger regulation.

In September 2014, further to Vodafone Spain’s competition complaint 
against Telefónica and Yoigo for the unauthorised transfer of use 
of Yoigo’s spectrum by Telefónica and to other restrictive effects in the 
market, the CNMC’s Statement of Objections found that the agreement 
between Yoigo and Telefónica contained anticompetitive components. 
This view was confirmed in its Proposal for Resolution presented to the 
Council in December 2014 .

In May 2015, Telefónica completed its acquisition of Canal+ España 
following approval by CNMC. As a condition of the deal, Telefónica must 
make available a wholesale offering of up to 50% of its own premium 
content channels to Vodafone Spain and other Pay-TV operators 
in Spain. 

Netherlands
The Dutch government is planning a renewal of the existing 2.1GHz 
licences that will expire by the end of 2016. The renewal for a period 
of four years (2017–2020), could potentially allow for a simultaneous 
auction with the 700 MHz band. The fees to be paid for the renewal have 
not been announced but are likely to be based in part on the fees paid 
in the 2012 multi-band auction. 

The national regulator, the Authority for Consumers and Markets (‘ACM’) 
followed the Commission’s recommendation that as of September 
2013, the termination rates should be based on the “pure Bottom 
Up Long Run Incremental Cost” (‘BULRIC’) methodology. This resulted 
in maximum MTRs of 1.019 eurocents per minute. In August 2014, 
the Court of Appeal (CBb) annulled ACM’s decision and imposed the 
current tariffs based on ‘pure BULRIC’ of 1.861 eurocents per minute for 
mobile, as an interim measure during the ongoing appeal procedure. 
In October 2014, the CBb decided to refer the case to the European 
Court of Justice (ECJ) regarding the legal status of the recommendation 
to use ‘pure BULRIC’. The CBb will be able to issue its final decision 
once it has received the ruling of the ECJ, which is not expected before 
December 2015. 

Ireland
In December 2012, Vodafone Ireland judicially challenged the decision 
of the national regulator, the Commission for Communications 
Regulation (‘ComReg’), to impose an interim MTR based on a Body 
of European Regulations for Electronic Communications (‘BEREC’) 
benchmark rather than a MTR based on a full cost model. In August 
2013, the Irish High Court found the decision to be unlawful 
and by Court order, set a maximum MTR for the Irish market 
of 2.60 eurocents per minute, to apply from 1 July 2013. This rate will 
apply until a MTR based on a fully modelled price is available which 
is expected sometime in 2015. ComReg has appealed the Irish High 
Court’s decision, to the Irish Supreme Court.

In May 2014, the Commission cleared Hutchison 3G Limited’s acquisition 
of Telefónica O2 Ireland subject to conditions. Vodafone Ireland has 
requested that ComReg ensures that the allocation of spectrum 
following the merger is efficient and non-discriminatory. ComReg has 
declined to take any positive steps (such as a market review) to satisfy 
itself that there is efficiency in the market now that the 2012 auction 
caps have been exceeded. Vodafone Ireland is now seeking a court 
order by way of judicial review proceedings, to require ComReg 
to act in accordance with its statutory powers (on the basis that 
it is unreasonable for them not to do so), to ensure that the new 
spectrum allocations are efficient and non-discriminatory.

In October 2014, the Commission unconditionally cleared Vodafone 
Ireland’s open access joint venture agreement with the Electricity 
Supply Board to roll out fibre to the building (‘FTTB’) nationwide, with the 
first phase expected to be completed by the end of 2018. 

Portugal 
In November 2014, the Portuguese Competition Authority dismissed 
Optimus’s complaint against TMN and Vodafone Portugal of a potential 
individual dominant position abuse on the mobile communications 
services retail markets.

In July 2014, Vodafone Portugal and Portugal Telecom announced 
an agreement to deploy and share fibre networks reaching 900,000 
homes in Portugal. The agreement commences in December 2014, 
and runs for 25 years. Both Vodafone Portugal and Portugal Telecom 
will maintain complete autonomy and flexibility in designing their 
respective retail offers under the agreement.

In April 2015, the National Communications Regulator (‘Anacom’) 
published its draft decision on MTRs. It proposes a glide path with 
a maximum of 0.83 eurocents after publication, falling to 0.73 eurocents 
by July 2017.

Romania
In June 2013, a cross-border spectrum coordination agreement with 
Ukraine was signed ensuring interference free use of the E-GSM 
900MHz band at the border. Although the agreement entered into 
force on 1 January 2014, there is still E-GSM spectrum interference 
on Vodafone Romania’s network, especially on the south-east side 
of the country. 

196

Vodafone Group Plc Annual Report 2015In April 2014, the spectrum licences comprising of 2x10MHz in 800MHz, 
2x10MHz in 900MHz, 2x30MHz in 1800MHz and 1x15MHz in 2.6GHz, 
came into force.

In April 2014, the maximum termination rates in Romania decreased 
from 0.67 to 0.14 eurocents per minute for fixed call termination and 
from 3.07 to 0.96 eurocents per minute for mobile call termination.

Greece
In February 2014, the tender process commenced for the National 
Rural Broadband Network construction. The fixed incumbent (OTE) 
and the consortium of Intrakat, Intracom Holdings and Hellas Online 
are the only two parties in the tender process. An announcement 
is outstanding. 

In August 2014, Cyta MVNO was launched on Vodafone 
Greece’s network.

In September 2014, Vodafone Greece’s acquisition of Hellas Online S.A.  
was approved by the Hellenic Telecommunications & Post Commission 
and the Competition Authority. 

In October 2014, Vodafone Greece participated in the national 800MHz 
and 2.6GHz spectrum auction and secured its target of 2x10MHz in the 
800MHz band and 2x20MHz+20MHz unpaired in the 2.6GHz band for 
€125 million.

In January 2015, the MTR decreased from 1.189 eurocents per minute 
to 1.103 eurocents per minute. At the same time the FTR was also 
reduced from 0.0735 eurocents per minute to 0.0695 eurocents 
per minute.

Czech Republic 
In June 2014, the CTU opened a consultation on the unsold spectrum 
from the 2013 auction (1800MHz frequencies reserved for a new 
entrant and part of 2.6GHz frequencies). The start of the auction is due 
sometime in 2015. 

As part of the obligations associated with Vodafone Czech 
Republic’s purchase of 800MHz spectrum in 2013, a public reference 
offer for MVNO access was implemented in September 2014. The offer 
allows an MVNO to provide data services on the 800MHz spectrum. 

In June 2014, the CTU deregulated MTRs for non-European Economic 
Area traffic.

Hungary
In October 2014, following the Commission withdrawing its 
infringement procedure against the Hungarian telephony tax in 2013, 
the Hungarian government announced its intention to introduce a tax 
on internet traffic. The plan to impose a tax on every gigabyte of traffic, 
irrespective of the type of internet access was unpopular with both 
businesses and citizens. Ten days after the announcement of the 
planned tax, the draft tax bill was withdrawn.

Vodafone Hungary has participated in the National Media and 
Infocommunications Authority of Hungary’s (‘NMHH’) multi-band 
spectrum auction that included 4G 800MHz and 2.6GHz and secured, 
at a total reserve price of HUF 30.2 billion (£75 million), 2x10MHz in the 
800MHz band; 2x20MHz+25MHz unpaired in the 2.6GHz band (plus 
2x1MHz in the 900MHz band).

In April 2015, the NMHH reduced the MTR to 1.71 HUF per minute.

Albania 
Further to the Albanian Competition Authority’s (‘CA’) recommendations 
to the national regulator, the Electronic and Postal Communications 
Authority (‘AKEP’) to reduce differentiation of on-net and off-net 
calls, AKEP approved a further decrease of MTRs targeting pure long 
run incremental cost (‘LRIC’) benchmarking levels with a glide-path 
reducing current MTRs to 1.05 eurocents per minute starting from 
January 2015. 

The proposed launch of Plus Communication’s 3G service did not 
occur as they did not make payment for the 2x5MHz block of 2.1GHz 
spectrum needed for the service. Vodafone successfully bid for one 
5MHz block of 2.1GHz spectrum at a cost of €1.5 million.

In March 2015, AKEP conducted a public tender with sealed bids for 
1800MHz spectrum for GSM/LTE/UMTS/WiMAX (36MHz of spectrum 
split in six blocks of 2x6MHz). Vodafone Albania secured a total 
of 2x14.4MHz at a cost of €8.6 million. 

In April 2015, Vodafone Albania successfully appealed against 
CA’s interim decision to equalise on-net and off-net tariffs by May 2015 
while it investigates Plus Communication’s complaint that alleged 
Vodafone Albania had abused its dominant position between January 
2013 and June 2014.

In April 2015 the 2.6GHz band for WCDMA usage (fourteen blocks 
of 5MHz each, was made available for tender. Vodafone Albania secured 
a total of 2x20MHz and 1x20MHz at a cost of €3.3 million.

In May 2015, Vodafone Albania secured 2x1.2MHz in the 900MHz band 
at a cost of €600,000.

Malta
In March 2014, the MCA set the MTR at 0.40 eurocents per minute 
to which Vodafone has submitted an appeal to the Administrative 
Review Tribunal on the basis that there was a lack of transparency 
in the consultation process.

Africa, Middle East and Asia Pacific region
India
In March 2015, the Supreme Court partially heard Vodafone 
India’s appeal against the Department of Telecommunications’ (‘DoT’) 
refusal to extend its existing spectrum licences in Delhi, Mumbai 
and Kolkata. Vodafone India has also challenged DoT’s decision not 
to extend the spectrum licences in the six circles in which our licences 
were due to expire in December 2015. Different operators have taken 
the DoT to court on elements related to auction design which are 
currently sub-judice. The spectrum auction was held in March 2015 for 
800MHz, 900MHz, 1800MHz and 2.1GHz bands. Vodafone India won 
spectrum in all six circles, thus ensuring continuity of business. It also 
won an additional 2.1GHz spectrum in six service areas. The total auction 
spend by Vodafone was INR 258 billion (£2.75 billion).

In February 2015, the Telecommunications Regulatory Authority 
of India (‘TRAI’) announced its revised regulation on MTRs, reducing 
the rate from 20 paisa to 14 paisa per minute for mobile termination. 
The FTR regulation that reduces the rate from 20 paisa to zero paisa per 
minute creates a concern that it is an undesirable arbitrage opportunity 
and deviates from the TRAI principle of cost and the work done as the 
basis for termination rate recommendations. Vodafone India is studying 
the regulations with a view to challenging the decisions in the courts.

Prime Minister Narendra Modi has allocated budget in this fiscal 
year for the Government’s Digital India agenda and in April 2015 the 
TRAI issued its recommendations on the implementation measures 
required to accelerate the delivery of broadband, including the release 
of additional spectrum to facilitate wireless broadband. It has also 
launched a consultation on the regulatory framework for Over-The-Top 
(‘OTT’) services. 

For information on litigation in India, see note 30 “Contingent liabilities” 
to the consolidated financial statements.

Vodacom: South Africa
In October 2013, the Ministry of Trade and Industry published revised 
generic Codes of Good Practice on Broad-based Black Economic 
Empowerment (‘BBB-EE Codes’). These revised codes became effective 
on 1 May 2015. 

197

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Regulation (continued) 
Unaudited information

In October 2014, the Broad-based Black Economic Empowerment 
Amendment Act, Act 46 of 2013 (the ‘BBB-EE Act’) came into force. 
The trumping provision which enables the BBB-EE Act to take 
precedence on all matters of BEE regulation, over any other sector-
specific legislations, is due to come into force on 1 October 2015. 
The Independent Communication Authority of South Africa (‘ICASA’) 
published their draft Radio Frequency Spectrum (‘RFS’) Regulations 
in March 2015, determining the qualifications for application and 
transfer of RFS licences to be pegged at Level 4 under the BBB-EE Act 
and BBB-EE Codes or 30% equity ownership in the hands of historically 
disadvantaged persons (‘HDPs’) under the aegis of the Electronic 
Communications Act. 

In March 2014, the court ruled in favour of Vodacom and MTN in their 
challenge to ICASA’s Call Termination Regulations (‘CTR’) decision 
announced in February 2014. This led to ICASA initiating another 
consultation process and in September 2014 they published the final 
CTR that reduces the rate to ZAR 0.13 cents per minute by October 
2016. In December 2014, Cell C served ICASA (including other 
interested parties such as Vodacom and MTN) with a notice of motion 
in terms of which it is seeking an order for the review and setting aside 
by the South Gauteng High Court, of the September 2014 CTRs. 
Vodacom has filed a notice to oppose Cell C’s application.

In May 2014, CompCom confirmed its intention to proceed with the 
investigation into an allegation by Cell C that Vodacom and MTN have 
abused their market dominance in contravention of Section 8 of the 
Competition Act. 

In May 2014, Vodacom entered into a sale agreement in terms of which 
it would acquire 100% of the issued share capital and shareholders 
loan and claims against Neotel. The transaction remains subject to the 
fulfilment of a number of conditions precedent, foremost of which are 
regulatory approvals by both ICASA and the Competition Commission 
of South Africa (“CompCom”). All decisions are expected to be finalised 
by the end of 2015.

In November 2014, the Ministry of Telecommunications and Postal 
Services (‘DTPS’) published the National Integrated ICT Policy discussion 
paper for comment that flowed from the Green Paper published 
for comment in January 2014. The key policy matters raised in the 
aforesaid discussion paper include net neutrality, policy options for 
the deployment of broadband infrastructure, and strengthening 
of governance. This discussion paper will form the basis of a white paper 
for communications policy in South Africa.

In March 2015, ICASA published their final IMT Radio Frequency 
Spectrum Assignment Plans (‘RFSAP’) determining that all spectrum 
in 700MHz, 800MHz and 2.6GHz bands will be assigned by means 
of an Invitation to Apply (‘ITA’) process. ICASA have not finalised the 
assignment plans for the 850MHz band which specifically deals with 
Neotel’s assignment. 

Vodacom: Democratic Republic of Congo 
In January 2015, the National Intelligence Agency (‘ANR’) requested 
all SMS and internet services to be suspended indefinitely due 
to political unrest and violence. Following significant engagement 
with the DRC government, SMS and internet services were re-opened 
on 9 February 2015. 

In February 2015, the national regulator, the Regulating Authority for 
Post and Telecommunications (‘ARPTC’) issued regulations setting 
the on-net voice price floor at US$5.10 cents per minute and off 
net US$8.50 cents per minute from 1 March 2015 for 12 months, 
suspended for three months pending the issue of new promotion 
regulations. International promotions comprise voice retail rates; data 
and SMS prices not included in the price floor, will be subject to a further 
regulatory decision-making process.

Vodacom: Tanzania 
In July 2014, the Minister of Communications commenced 
a consultation on draft regulations which requires all telecoms licencees 
to list 35% of their local shareholding on the Dar Stock Exchange. 
Vodacom Tanzania is participating in this consultation with other 
industry operators. 

Vodacom: Mozambique
In February 2015, the new Minister of Communications ordered all 
operators to comply with subscriber registration requirements within 
a 30 day period or unregistered subscribers will be disconnected. 
Operators collectively have sought an extension and are participating 
in a regulator-industry consultation process to determine a new 
subscriber registration process.

International roaming in Africa
In November 2014, Southern African Development Community (‘SADC’) 
Ministers of Communications met and set the National Regulatory 
Authorities (‘NRAs’) a deadline of 31 March 2015 to implement 
wholesale and retail three year glide paths based on the formula 
recommended by SCF Associates’ report commissioned by the SADC. 

In November 2014, East Africa Community (‘EAC’) Ministers 
of Communications met and set the NRAs the deadline of 31 June 
2015 to implement “Phase 1” price caps for wholesale (US$0.07 cents 
per minute) and retail (US$0.10 cents per minute), and then a “Phase 2” 
Single Area Network regulation, following a study to be commissioned.

Turkey
From July 2014, the Retail Price Cap for mobile-to-mobile and 
mobile-to-fixed voice termination was increased in line with the rate 
of inflation (5.3%) to 46.25 kr per second.

In August 2014, the national regulator, the Information and 
Communications Technologies Authority (‘ICTA’) announced their 
decision to broaden the scope of the 3G coverage obligation to include 
the new metropolitan areas. Vodafone Turkey submitted a letter 
of objection to the ICTA on the basis that their coverage commitment 
is restricted to the original areas defined as metropolitan at the time the 
agreement was signed. Vodafone Turkey has appealed against the ICTA 
decision in the administrative court.

In August 2014, the Ministry of Transport, Maritime Affairs and 
Communications of Turkey issued an amendment to the Rights 
of Way Regulation, which reinforces the obligations of the incumbent 
operator to respond to operators’ requests for access to their network 
in a manner in line with the terms and conditions currently provided 
within the Facility Sharing Obligation. 

In September 2014, Clauses 126 and 127 of Basket Law No. 6552 were 
passed, amending the Internet Law that grants the Presidency 
of Telecommunication and Communication (‘TİB’) extensive powers 
over internet use. With the new amendment, all internet traffic data will 
be collected by TİB and the Head of TİB will be able to order closure 
of a website on the basis of “preventing criminal acts, and securing 
national security and public order”. 

In October 2014, Law No. 6563, the Regulation of Electronic Commerce 
(the ‘Law’) was passed and will come into force in May 2015. The law 
includes protection of consumers against unsolicited SMS messaging 
by introducing opt-in and opt-out requirements for electronic 
communication services.

In March 2015, the Ministry announced the details for the 4G auction 
planned in May 2015. The auction includes a total of 390MHz from 
800MHz, 900MHz, 1800MHz, 2.1GHz and 2.6GHz spectrum bands. 
One block will be reserved for a possible fourth operator on 2.6GHz 
with, as yet, undisclosed limited obligations. Total reserve tender prices 
exceed €2.0 billion.

In October 2014, in line with the glide path rates, MTRs were reduced 
to US$3.40 cents per minute.

198

Vodafone Group Plc Annual Report 2015Australia
In December 2014, the federal government put the final policy touches 
to their revised National Broadband Network (‘NBN’) policy which gives 
greater scope for infrastructure competition provided those investing 
fixed access networks wholesale their network on a structurally 
separated basis. NBN Co, the government-owned company responsible 
for the design, build and operation of the NBN, has also finalised new 
Telstra and Optus deals that now passes ownership of the copper 
and coaxial networks to NBN. While these steps are an improvement 
on the previous government’s arrangements they still provide Telstra 
with a significant new revenue stream (AUD 20 billion over the next 
ten years). Vodafone is asserting that this payment and the increased 
market strength of Telstra will have significant impacts on competition 
in Australia. 

After extensive lobbying by the industry, the government has 
commenced the most comprehensive review of spectrum 
management in 15 years. Vodafone Australia are asking for a framework 
that better considers the competition effects of spectrum policy (60% 
of regional spectrum is held by Telstra) and the establishment of more 
market orientated spectrum licences and a better renewal process 
and more flexible payment terms. The Australian Communications and 
Media Authority (‘ACMA’) has also announced that they will auction 
up to 60MHz of regional 1800MHz spectrum to be made available 
in two to three years’ time (currently allocated for fixed link wireless 
services). This will also clear the way for some portions of currently 
unused regional spectrum to be provided on an interim basis. 

Egypt
The Administrative Court ruling in favour of Vodafone Egypt’s case 
filed against Telecom Egypt and the national regulator (‘NTRA’) 
regarding the NTRA’s authority to set MTRs between operators is yet 
to be implemented.

The finalisation and implementation of the Unified Licence is still 
pending and is, under a decision made by NTRA in December 2014, 
dependent on the finalisation of ‘KAYAN’, the proposed second 
infrastructure company. Telecom Egypt is expected to exit Vodafone 
Egypt within 12 months once a unified licence has been approved 
and activated.

For information on litigation in Egypt, see note 30 “Contingent liabilities” 
to the consolidated financial statements.

Ghana 
The national regulator, the National Communication Authority 
(‘NCA’) announced in the last quarter of 2014, that in line with its 
plans to introduce unified licences in 2019, from 23 December 2014, 
all existing licensed MNOs became entitled to apply for a fixed access 
service licence, to provide services including fixed telephony, broadband 
and other value added services. Vodafone Ghana and Airtel Ghana were 
the only MNOs with fixed licences prior to this announcement.

In December 2014, the NCA announced the mobile and fixed wholesale 
termination rates for the period from 2015 to 2017. SMS rates will 
remain at 5 peswas per minute up until 2017 and both FTRs and MTRs 
will increase to 6 peswas per minute in the same period. Additionally, 
from 1 January 2016, operators will be entitled to a 20% discount of the 
MTR and FTR based on the traffic volume exchanged between two 
operators. The asymmetric rate or discount on the MTR and FTR will 
apply where the outgoing traffic is equal to or greater than 60% of the 
total traffic exchanged between two operators in a calendar month. 

New Zealand
In June 2014, Vodafone New Zealand secured 2x15MHz of 700MHz 
for NZ$68 million (£35 million), securing blocks that support devices 
covering both of the “APT700” sub-bands.

In September 2014, the incumbent government announced its 
intention, if re-elected, to increase government funding to expand 
the existing Ultra-fast Broadband FTTP initiative from 75% to 80% 
of premises passed at a projected cost between NZ$152 million and 
NZ$210 million. In addition, a further NZ$150 million was committed 
to improve broadband and mobile coverage in rural areas by extending 
the Rural Broadband Initiative.

In April 2014, the MTR rate reduced from NZ$ 3.72 cents per minute 
to NZ$ 3.56 cents per minute.

Safaricom: Kenya
In June 2014, the national regulator, the Communications Authority 
of Kenya (‘CAK’) renewed Safaricom’s operating and spectrum licence 
for ten years with effect from July 2014 up until June 2024. The renewed 
licence includes Safaricom’s spectrum resources in 2x10MHz in the 
900MHz band and 2x10MHz in the 1800MHz band. Safaricom still 
maintains the 2x10 2.1GHz under a separate 15 year licence issued 
in 2007.

In December 2014, Safaricom acquired the base transceiver station 
assets and spectrum of Essar Telecom Kenya Limited, one of the three 
other licensed mobile operators in Kenya (this was a joint acquisition 
with Airtel Kenya who acquired the business and operating licences). 
Safaricom acquired Essar’s spectrum assets of 2x7.5 in the 900MHz 
band and 2x10 in the 1800MHz band under a ten year licence which the 
CAK aligned with our previously renewed spectrum licence to run from 
July 2014 up to June 2024. 

Safaricom is in the process of acquiring additional spectrum in the 
4G band. Specifically, the government will grant Safaricom 2x15MHz 
in the 800MHz band ( total allocation is expected to be 2x20 after 
full migration out of the band by broadcasters). From February 2015, 
Safaricom was given access to the 2x15MHz on a trial basis for a three 
month period, after which a full commercial licence will be issued.

In July 2014, the Central Bank of Kenya requested that each mobile 
network operator submit its views on interoperability of their money 
transfer services. The National Payment Systems Regulations took 
effect in August 2014 and now provides the management framework 
for payment services in Kenya. No timelines have been set for the 
implementation of interoperability. 

In July 2014, the MTR was reduced from KES 1.15 to KES 0.99 per 
minute. This is the last step in the CAK’s imposed glide-path.

Qatar
In December 2013, the Ministry of Information and Communications 
Technology (‘MICT’) released a national broadband plan. One objective 
of the plan, is for 98% of households to have access to 100 Mbps 
download and 50 Mbps upload speeds and a choice of at least two 
service providers. This includes an intention to consolidate the access 
network infrastructure of the incumbent Ooredoo and the Qatar 
National Broadband Network (‘QNBN’), both of which are deploying 
FTTP networks. 

The Communications Regulatory Authority (‘CRA’) granted Vodafone 
Qatar additional spectrum of 2x5MHz in the 1800MHz band and 
2x10MHz in the 800MHz band, to support 4G deployment.

During the CRA’s review of three retail mobile markets, the CRA 
amended the remedies applied to the Significant Market Power (‘SMP’) 
operator (Ooredoo) in those markets without notice or consultation. 
Both of these amendments were successfully appealed with the 
MICT’s Appeals Advisory Committee finding the amendments 
to be legally invalid. 

The CRA announced a shift in emphasis to wholesale regulation. 
This includes requesting reference offers for passive infrastructure 
from Ooredoo and QNBN. Vodafone and Ooredoo are also required 
to prepare reference offers for interconnection. 

199

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Regulation (continued) 
Unaudited information

In February 2015, the CRA issued the proposed revised MTRs. The rates proposed remain under consultation but are expected to take effect from 
1 April 2015. The CRA has also proposed new rates for leased lines provided by the incumbent. 

In February 2015, the MICT commenced the Telecommunications Reform Project and issued the document which sets out the general principles 
proposed for the new Telecommunications Law. The new law is required to reflect the establishment of the MICT and the CRA. 

In March 2015, the draft Telecommunications Law was published for consultation and Vodafone Qatar has prepared and submitted its response. 

Overview of spectrum licences at 31 March 2015

800MHz 

900MHz 

1800MHz 

2.1GHz

2.6GHz

Quantity1

Expiry date

Quantity1

Expiry date

Quantity1

Expiry date

Quantity1

Expiry date

Quantity1

Expiry date

2x10

2025

2x12

 2016

2x5

 2016

Country by region
Europe region
Germany 

Italy 

UK
Spain
Netherlands
Ireland

Portugal 

Romania
Greece

Hungary

Albania

Malta
Africa, Middle East and Asia Pacific
India10
Vodacom: South Africa
Turkey
Australia12

2x10 
(850MHz 
band)

2x10

 2029

2x10

2018

2x10
2x10
2x10
2x10

 2033
2030
2029
2030

2x10

2027

2x10
2x10

2029
2030

2x17 See note4
2028
2x10
2030
2x10
2030
2x10

2x8
2x5 
2x10
2x15

20217
20277
2029 
2027

2x10

2029

2x10
2x1
2x8

20229
20299
2016

2x15

2026

2015–203410
2x11 See note11
2023
2x11
2028
2x8 

n/a

n/a

n/a
n/a
n/a
2028

2x10+ 5 
2x5
2x15 + 5

 20202 2x20 + 25
 2025
 2021

2x15

2x15 See note4 2x20 + 25
2030 2x20 + 20 
20165
2x10
2022

 2025

2029

 2033
2030
2030
n/a

2016 2x20 + 25

2027

1x15
2020
2021 2x20 + 20

2029
2030

2025

2x20

2029

2019 2x20 + 25

20299

2x15 + 5
2x20 + 5
2X15 + 5

 20183
2x15
2029
2x5
2x6 See note4
2030
2x20
2030
2x20
2015
2x15
 20306
2x25
20217
2x6 
2027
2x14
2x15 + 5
2029
2x30
20268 2x20 + 5
2x10
2016
2x15
2021
2x18
2029
2x4 
20229
2x15

2x20

2x20

2x15

2x9
2x12
2x25

2016

2026

2x15 + 5
2x5
2x20 + 5

2025
2029
2020

2015–203410
2x12 See note11
n/a
annual

2x30 

2030
2x15 + 5 See note11
2029
2x15 + 5
2016
2x25 + 5

n/a

n/a

n/a
n/a
n/a
n/a

Czech Republic

2x10

 2029

2x10

2021

Egypt
New Zealand

Safaricom: Kenya

Ghana
Qatar

2x15 
(700MHz 
band)
2x15

2x10

n/a
2031

2x12.5
2x15

Trial

n/a
2029

2x10
2x713
2x8
2x11

2022
2031

2024
2024
2019
2028

2x10
2x25

2x15
2022
2021 2x25 + 10

2022
2021

2x15 + 5 

n/a
2028

2x10
2x1013
2x10
2x20
2x5

2024
2024
2019
2028
2029

2x10

2022

2x15
2x15

202314
2028

n/a

n/a
n/a

Italy – 2x5MHz (out of 2x20MHz) of 1800MHz spectrum will expire in 2029.

Notes:
1  Single (or unpaired) blocks of spectrum are used for asymmetric data (non-voice) use. Block quantity has been rounded to the nearest whole number.
2  Germany – 2x5MHz (out of 2x15MHz) of 2.1GHz spectrum will expire in December 2025.
3 
4  UK – 900MHz, 1800MHz and 2.1GHz – indefinite licence with a five year notice of revocation.
5  Netherlands – Ministry plans to extend licence to 2020 without an auction
6 
7  Portugal – 2x3MHz (out of 2x13MHz) of 900MHz must be released by December 2015 . 2x5Mhz (out of 2x13MHz) of 900MHz and 2x14MHz (out of 2x20MHz) of 1800MHz spectrum does not 

Ireland – The licence for 2x25MHz spectrum commences in 2015.

expire until March 2027. 

8  Greece – 2x15MHz (out of 2x25MHz) of the 1800MHz spectrum will expire in August 2016.
9  Hungary – 900MHz and 1800MHz – conditional options to extend these licences to 2034.
10  India comprises 22 separate service area licences with a variety of expiry dates, including those won in the March 2015 auction that are subject to a Supreme Court hearing – see note 30 

“Contingent liabilities” to the consolidated financial statements.

11  Vodacom’s South African spectrum licences are renewed annually. As part of the migration to a new licensing regime the national regulator has issued Vodacom a service licence and a network 
licence which will permit Vodacom to offer mobile and fixed services. The service and network licences have a 20 year duration and will expire in 2028. Vodacom also holds licences to provide 
2G and/or 3G services in the Democratic Republic of Congo, Lesotho, Mozambique and Tanzania.

12  Australia – VHA has 2x5MHz in 850MHz rural; 2x25MHz in 1800MHz and 2x20MHz in 2.1GHz in Brisbane/Adelaide/Perth; 2x5MHz in 1800MHz and 2x10MHz in 2.1GHz in Canberra/Darwin/

Hobart; 2x5MHz in 2.1GHz in rural

13  Safaricom: Kenya – Spectrum from acquisition of Essar Telecom Kenya Ltd
14  Ghana – The national regulator has issued provisional licences with the intention of converting these to full licences once the national regulator board has been reconvened.

200

Vodafone Group Plc Annual Report 2015Mobile Termination Rates (‘MTRs’)
National regulators are required to take utmost account of the Commission’s existing recommendation on the regulation of fixed and mobile 
termination rates. This recommendation requires MTRs to be set using a long run incremental cost methodology. Over the last three years MTRs 
effective for our subsidiaries were as follows:

Country by region
Europe
Germany (€ cents)
Italy (€ cents) 
UK (GB £ pence)
Spain (€ cents) 
Netherlands (€ cents)
Ireland (€ cents)
Portugal (€ cents) 
Romania (€ cents)
Greece (€ cents)
Czech Republic (CZK)
Hungary (HUF)
Albania (ALL)
Malta (€ cents)
Africa, Middle East and Asia Pacific
India (rupees)
Vodacom: South Africa (ZAR)4
Turkey (lira)
Australia (AUD cents)
Egypt (PTS/piastres)
New Zealand (NZD cents)
Safaricom: Kenya (shilling)
Ghana (peswas)
Qatar (dirhams)

20131

1.84 
1.50
1.50
2.89
2.40
2.60
1.27
3.07
1.27
0.41
7.06
4.57
2.07

0.20
0.49
0.0258
4.80
10.00
3.97
1.44
4.50
16.60

 20141

1.79 
0.98
0.85
1.09
1.86
2.60
1.27
0.96
1.19
0.27
7.06
2.66
2.07

0.20
0.40
0.0258
3.60
10.00
3.72
1.15
4.00
16.60

Notes: 
1  All MTRs are based on end of financial year values.
2  MTRs established from 1 April 2015 are included where a glide path or a final decision has been determined by the regulatory authority. 
3  The MTR is under appeal.
4  Please see Vodacom: South Africa on page 197.

20151

1 April 20152

1.72
0.98 0.94 (from January 2016)
0.68 (from May 2015)
0.67
1.09
1.09
TBD
1.86
TBD
2.60
TBD
1.27
0.96
0.96
1.099
1.099
0.27
7.06
1.48
0.40

1.71
1.48
0.40

0.143
0.20 0.15 (from October 2015)
0.0258

0.0258
3.60
10.00
3.56
1.15
4.00
16.60

5.00
9.00

201

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Non-GAAP information 
Unaudited information

In the discussion of our reported financial position, operating results and cash flows, information is presented to provide readers with additional 
financial information that is regularly reviewed by management. However, this additional information presented is not uniformly defined by all 
companies including those in the Group’s industry. Accordingly, it may not be comparable with similarly titled measures and disclosures by other 
companies. Additionally, certain information presented is derived from amounts calculated in accordance with IFRS but is not itself an expressly 
permitted GAAP measure. Such non-GAAP measures should not be viewed in isolation or as an alternative to the equivalent GAAP measure.

EBITDA
EBITDA is operating profit excluding share in results of associates, depreciation and amortisation, gains/losses on the disposal of fixed assets, 
impairment losses, restructuring costs, other operating income and expense and significant items that are not considered by management 
to be reflective of the underlying performance of the Group. We use EBITDA, in conjunction with other GAAP and non-GAAP financial measures 
such as adjusted operating profit, operating profit and net profit, to assess our operating performance. We believe that EBITDA is an operating 
performance measure, not a liquidity measure, as it includes non-cash changes in working capital and is reviewed by the Chief Executive to assess 
internal performance in conjunction with EBITDA margin, which is an alternative sales margin figure. We believe it is both useful and necessary 
to report EBITDA as a performance measure as it enhances the comparability of profit across segments.

Because EBITDA does not take into account certain items that affect operations and performance, EBITDA has inherent limitations as a performance 
measure. To compensate for these limitations, we analyse EBITDA in conjunction with other GAAP and non-GAAP operating performance measures. 
EBITDA should not be considered in isolation or as a substitute for a GAAP measure of operating performance. A reconciliation of EBITDA to the 
closest equivalent GAAP measure, operating profit, is provided in above and in note 2 “Segmental analysis” to the consolidated financial statements.

Group adjusted operating profit and adjusted earnings per share
Group adjusted operating profit excludes non-operating income of associates, impairment losses, restructuring costs, amortisation of customer 
bases and brand intangible assets, other operating income and expense and other significant one-off items. Adjusted earnings per share also 
excludes certain foreign exchange rate differences, together with related tax effects. We believe that it is both useful and necessary to report these 
measures for the following reasons: 

 a these measures are used for internal performance reporting; 

 a these measures are used in setting director and management remuneration; and

 a they are useful in connection with discussion with the investment analyst community and debt rating agencies.

A reconciliation of adjusted operating profit to the respective closest equivalent GAAP measure, operating profit, is provided above and in note 2 
“Segmental analysis” to the consolidated financial statements. A reconciliation of adjusted earnings per share to basic earnings per share is provided 
in the “Operating results” on page 42. 

Cash flow measures
In presenting and discussing our reported results, free cash flow and operating free cash flow are calculated and presented even though these 
measures are not recognised within IFRS. We believe that it is both useful and necessary to communicate free cash flow to investors and other 
interested parties, for the following reasons: 

 a free cash flow allows us and external parties to evaluate our liquidity and the cash generated by our operations. Free cash flow does not include 
payments for licences and spectrum included within intangible assets, items determined independently of the ongoing business, such as the 
level of dividends, and items which are deemed discretionary, such as cash flows relating to acquisitions and disposals or financing activities. 
In addition, it does not necessarily reflect the amounts which we have an obligation to incur. However, it does reflect the cash available for 
such discretionary activities, to strengthen the consolidated statement of financial position or to provide returns to shareholders in the form 
of dividends or share purchases;

 a free cash flow facilitates comparability of results with other companies although our measure of free cash flow may not be directly comparable 

to similarly titled measures used by other companies;

 a these measures are used by management for planning, reporting and incentive purposes; and

 a these measures are useful in connection with discussion with the investment analyst community and debt rating agencies.

Cash generated by operations, operating free cash flow and free cash flow have been redefined to exclude restructuring costs for the year ended 
31 March 2015 of £336 million (2014: £210 million, 2013: £167 million). A reconciliation of cash generated by operations, the closest equivalent 
GAAP measure, to operating free cash flow and free cash flow, is provided below.

202

Vodafone Group Plc Annual Report 2015Cash generated by operations (refer to note 19)
Capital expenditure
Working capital movement in respect of capital expenditure
Disposal of property, plant and equipment
Restructuring costs
Other movements2
Operating free cash flow1
Taxation
Dividends received from associates
Dividends paid to non-controlling shareholders in subsidiaries
Interest received and paid
Free cash flow1

2015 

£m
10,397
(9,197)
762
178
336
387
2,863
(758)
224
(246)
(995)
1,088

Restated1
 2014

£m 
12,147
(6,313)
456
79
210
–
6,579
(3,449)
2,842
(264)
(1,315)
4,393

Restated1 
2013 

£m
11,493
(5,292)
74
105
167
–
6,547
(2,570)
3,132
(379)
(1,058)
5,672

Notes:
1  Operating free cash flow and free cash flow have been redefined to exclude restructuring costs for the year ended 31 March 2015 of £336 million (2014: £210 million; 2013: £167 million).
2  Other movements for the year ended 31 March 2015 include a £365 million UK pensions contribution payment and £116 million of KDG incentive scheme payments in respect of liabilities 

assumed on acquisition.

Other

Certain of the statements within the section titled “Chief Executive’s strategic review” on pages 14 to 17 contain forward-looking non-GAAP financial 
information for which at this time there is no comparable GAAP measure and which at this time cannot be quantitatively reconciled to comparable 
GAAP financial information. Certain of the statements within the section titled “Looking ahead” on page 39 contains forward-looking non-GAAP 
financial information which at this time cannot be quantitatively reconciled to comparable GAAP financial information.

Organic growth
All amounts in this document marked with an “*” represent organic growth which presents performance on a comparable basis, both in terms 
of merger and acquisition activity and foreign exchange rates. We believe that “organic growth”, which is not intended to be a substitute for 
or superior to reported growth, provides useful and necessary information to investors and other interested parties for the following reasons: 

 a it provides additional information on underlying growth of the business without the effect of certain factors unrelated to the operating 

performance of the business;

 a it is used for internal performance analysis; and

 a it facilitates comparability of underlying growth with other companies, although the term “organic” is not a defined term under IFRS and may not, 

therefore, be comparable with similarly titled measures reported by other companies.

For the 2015 financial year, the Group’s organic service revenue growth rate has been adjusted to exclude the beneficial impact of a settlement 
of an historical interconnect rate dispute in the UK, the beneficial impact of an upward revision to interconnect revenue in Egypt from a re-estimation 
by management of the appropriate historical mobile interconnection rate and the adverse impact of an adjustment to intercompany revenue. 
The adjustments in relation to Vodafone UK and Vodafone Egypt also impact the disclosed organic growth rates for those countries.

Reconciliation of organic growth to reported growth is shown where used, or in the table below:

31 March 2015
Group
Revenue
Service revenue
Fixed line revenue
Vodafone Global Enterprise service revenue
Machine-to-machine revenue
EBITDA
Percentage point change in EBITDA margin
Adjusted operating profit
EBITDA
Europe
Germany – mobile service revenue
Germany – fixed line revenue
Italy – mobile service revenue
Italy – fixed line revenue
Italy – operating expenses
Italy – customer costs
UK – mobile service revenue

Period

 Organic
 change
 %

Other
activity1
pps

 Foreign 
exchange
pps

Reported
change
%

FY
FY
FY
FY
FY
FY
FY
FY
H2

FY
FY
FY
FY
FY
FY
FY

(0.8)
(1.6)
3.5
1.8
24.7
(6.9)
(1.8)
(24.1)
(3.6)

(3.5)
(2.1)
(12.1)
4.5 
(3.1)
(3.0)
0.5 

17.8 
17.7 
38.6
–
29.5
21.4 
1.2 
11.0 
18.4 

0.1 
38.7 
902.8 
1,022.0 
1,079.3 
775.9 
–

(6.9)
(6.7)
(6.9)
(4.0)
(8.5)
(7.0)
(0.1)
(5.5)
(5.3)

(6.6)
(9.9)
(124.4)
(135.1)
(149.3)
(108.1)
0.0 

10.1 
9.4 
35.2
(2.2)
45.7
7.5 
(0.7)
(18.6)
9.5 

(10.1)
26.7 
766.3 
891.4 
926.9 
664.8 

0.6  203

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Non-GAAP information (continued) 
Unaudited information

UK – fixed line revenue
Spain – mobile service revenue
Spain – fixed line revenue
Hungary – service revenue
Germany – percentage point change in EBITDA margin
Italy – percentage point change in EBITDA margin
UK – percentage point change in EBITDA margin
Spain – percentage point change in EBITDA margin
Other Europe – percentage point change in EBITDA margin
Other Europe – service revenue
Germany – service revenue
Italy – service revenue
UK – service revenue
Spain – service revenue
Other Europe – service revenue
Germany – fixed line revenue
Germany – fixed line revenue
UK – fixed line revenue
UK – fixed line revenue
AMAP
South Africa – service revenue
South Africa – service revenue excluding the impact of MTR cuts
Vodacom’s international operations – service revenue
Turkey – service revenue
Egypt – service revenue
Ghana – service revenue
New Zealand – service revenue
Qatar – revenue
India – percentage point change in EBITDA margin
Vodacom – percentage point change in EBITDA margin
Other AMAP – percentage point change in EBITDA margin
Vodacom – service revenue
India – service revenue

31 March 2014
Group
Revenue
Service revenue
EBITDA
Percentage point change in EBITDA margin
Adjusted operating profit
Europe
Germany – mobile in-bundle revenue
Germany – mobile out-of-bundle revenue
UK – mobile in-bundle revenue
UK – mobile out-of-bundle revenue
Spain – mobile in-bundle revenue
Spain – fixed line revenue
Spain – operating expenses
Netherlands – service revenue
Netherlands – mobile in-bundle revenue
Portugal – service revenue
Greece – service revenue
Germany – percentage point change in EBITDA margin
UK – percentage point change in EBITDA margin
Spain – percentage point change in EBITDA margin
Other Europe – percentage point change in EBITDA margin

204

Period

FY
FY
FY
FY
FY
FY
FY
FY
FY
Q3
Q4
Q4
Q4
Q4
Q4
H1
H2
H1
H2

FY
FY
FY
FY
FY
FY
FY
FY
FY
FY
FY
Q4
Q4

FY
FY
FY
FY
FY

FY
FY
FY
FY
FY
FY
FY
FY
FY
FY
FY
FY
FY
FY
FY

 Organic
 change
 %
(5.8)
(12.7)
8.7 
8.6 
(3.1)
(2.6)
(2.5)
(5.0)
0.1 
(1.0)
(3.1)
(3.7)
0.6 
(7.8)
(0.8)
(2.9)
(1.2)
(10.4)
(1.3)

(2.7)
1.4 
4.8 
9.4 
2.8 
18.9 
(2.6)
16.0 
0.9 
(1.1)
(0.4)
(0.2)
12.1 

(2.2)
(2.6)
(6.9)
(1.5)
(22.0)

2.7 
(22.6)
0.6 
(7.2)
(0.4)
(0.2)
9.4 
(5.6)
3.4 
(8.4)
(14.1)
(4.3)
(1.0)
(3.4)
(2.1)

Other
activity1
pps
5.1 
5.7 
172.5 
–
2.0 
1.0 
1.6 
4.0 
(0.2)
0.8 
1.5 
134.5 
5.6 
34.6 
2.6 
93.3 
6.7 
–
10.2 

–
–
–
–
6.4 
–
–
–
–
–
(0.3)
–
–

5.5 
5.5 
6.0 
0.3 
(15.4)

-
0.3 
–
–
–
–
–
(0.6)
–
(0.6)
(0.8)
0.8 
(0.4)
(0.4)
3.6 

 Foreign 
exchange
pps
–
(6.3)
(19.4)
(10.8)
–
(0.1)
–
–
0.1 
(6.6)
(10.0)
(28.6)
0.1 
(13.0)
(10.6)
(10.8)
(8.6)
–
(0.1)

(9.7)
(9.7)
(5.3)
(13.3)
(5.5)
(40.2)
(2.7)
(0.8)
(0.1)
(0.1)
0.5 
1.4 
9.3 

(2.5)
(2.4)
(2.4)
–
14.5 

3.5 
2.9 
–
–
3.4 
3.4 
(3.3)
3.4 
3.5 
3.3 
3.2 
0.1 
–
0.1 
0.1 

Reported
change
%
(0.7)
(13.3)
161.8 
(2.2)
(1.1)
(1.7)
(0.9)
(1.0)
–
(6.8)
(11.6)
102.2 
6.3 
13.8 
(8.8)
79.6 
(3.1)
(10.4)
8.8 

(12.4)
(8.3)
(0.5)
(3.9)
3.7 
(21.3)
(5.3)
15.2 
0.8 
(1.2)
(0.2)
1.2 
21.4 

0.8 
0.5 
(3.3)
(1.2)
(22.9)

6.2 
(19.4)
0.6 
(7.2)
3.0 
3.2 
6.1 
(2.8)
6.9 
(5.7)
(11.7)
(3.4)
(1.4)
(3.7)
1.6 

Vodafone Group Plc Annual Report 2015AMAP
South Africa – service revenue
South Africa – data revenue
Vodacom’s international operations – service revenue
Turkey – service revenue
Turkey – mobile in-bundle revenue
Egypt – service revenue
Ghana – service revenue
India – percentage point change in EBITDA margin
Vodacom – percentage point change in EBITDA margin
Other AMAP – percentage point change in EBITDA margin

31 March 2013
Group
Revenue
Service revenue
Other revenue
EBITDA
Adjusted operating profit
Europe
Revenue
Service revenue
Other revenue
EBITDA
Adjusted operating profit
AMAP
Revenue
Service revenue
Other revenue
EBITDA
Adjusted operating profit

Note:
1  “Other activity” includes the impact of M&A activity. Refer to “Organic growth” on page 212 for further detail.

Period

 Organic
 change
 %

Other
activity1
pps

 Foreign 
exchange
pps

Reported
change
%

FY
FY
FY
FY
FY
FY
FY
FY
FY
FY

FY
FY
FY
FY
FY

FY
FY
FY
FY
FY

FY
FY
FY
FY
FY

0.3 
23.5 
18.9 
7.9 
25.0 
2.6 
19.3 
2.0 
(0.3)
0.1 

0.4 
0.1 
3.1 
2.3 
11.3 

(4.3)
(4.2)
(4.9)
(4.4)
(14.2)

8.2 
7.6 
14.8 
13.8 
20.1 

–
–
–
(0.5)
–
–
(0.2)
–
0.8 
(0.4)

3.5 
3.7 
1.7 
1.5 
(1.4)

5.4 
5.6 
2.8 
2.3 
(1.1)

(0.3)
(0.3)
0.1 
(0.2)
(2.5)

(16.2)
(20.3)
(3.9)
(11.6)
(14.1)
(11.2)
(17.3)
(0.2)
(0.4)
–

(5.9)
(5.9)
(5.9)
(6.1)
(3.3)

(4.5)
(4.5)
(4.1)
(4.6)
(4.5)

(8.6)
(8.5)
(9.3)
(9.3)
(10.5)

(15.9)
3.2 
15.0 
(4.2)
10.9 
(8.6)
1.8 
1.8 
0.1 
(0.3)

(2.0)
(2.1)
(1.1)
(2.3)
6.6 

(3.4)
(3.1)
(6.2)
(6.7)
(19.8)

(0.7)
(1.2)
5.6 
4.3 
7.1 

205

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Form 20-F cross reference guide 
Unaudited information

The information in this document that is referenced in the following table is included in our Annual Report on Form 20-F for 2014 filed with the SEC 
(the “2014 Form 20-F”). The information in this document may be updated or supplemented at the time of filing with the SEC or later amended 
if necessary. No other information in this document is included in the 2014 Form 20-F or incorporated by reference into any filings by us under 
the Securities Act. Please see “Documents on display” on page 191 for information on how to access the 2014 Form 20-F as filed with the SEC. 
The 2014 Form 20-F has not been approved or disapproved by the SEC nor has the SEC passed judgement upon the adequacy or accuracy of the 
2014 Form 20-F.

Item
1

2
3

4

Form 20-F caption
Identity of Directors, senior management  
and advisors
Offer statistics and expected timetable
Key information
3A Selected financial data

3B Capitalisation and indebtedness
3C Reasons for the offer and use of proceeds
3D Risk factors
Information on the Company
4A History and development of the Company

4B Business overview

4C Organisational structure 

4D Property, plant and equipment

4A

Unresolved staff comments

206

Location in this document

Not applicable
Not applicable

Selected financial data
Shareholder information: Inflation and foreign  

currency translation

Not applicable
Not applicable 
Risk management

History and development
Contact details
Shareholder information: Registrar and transfer office
Shareholder information: Articles of association and 
applicable English law
Chief Executive’s strategic review
Chief Financial Officer’s review
Note 1 “Basis of preparation”
Note 2 “Segmental analysis”
Note 11 “Property, plant and equipment”
Note 28 “Acquisitions and disposals”
Note 29 “Commitments”
Project Spring
Performance highlights
About us: How we are changing
Project Spring
Our business model: What we offer
Our business model: Where we operate
Our business model: How we make money
Our business model: How we set ourselves apart
Market overview: The telecommunications industry today
Market overview: Where the industry is heading
Our strategy: Consumer Europe
Our strategy: Unified communications
Our strategy: Consumer emerging markets
Our strategy: Enterprise
Operating results
Financial position and resources
Prior year operating results
Note 2 “Segmental analysis” – Segmental revenue and profit
Regulation
Note 32 “Principal subsidiaries”
Note 12 “Investments in associates and joint arrangements”
Note 13 “Other investments”
Our business model: How we make money
Our business model: How we set ourselves apart
Financial position and resources
Note 11 “Property, plant and equipment”
None

Page

–
–

213

188
–
–
32 to 37

194
Back cover
187

189
14 to 17
38 and 39
109 to 113
114 to 116
132 and 133
164 to 166
167
6
1
5
6
8
9
10
11
12
13
22 and 23
24 and 25
26
27
40 to 46
46 to 48
175 to 179
115
195 to 201
171 to 173
134 to 136
137
10
11
46 to 48
132 and 133
–

Vodafone Group Plc Annual Report 2015 
Item
5

Form 20-F caption
Operating and financial review and prospects
5A Operating results

5B Liquidity and capital resources

5C  Research and development,  
patents and licences, etc. 

5D Trend information

5E Off-balance sheet arrangements

6

7

8

5F Tabular disclosure of contractual obligations

5G Safe harbor
Directors, senior management and employees
6A Directors and senior management

6B Compensation

6C Board practices

6D Employees

6E Share ownership

Major shareholders and related party transactions
7A Major shareholders
7B Related party transactions

7C Interests of experts and counsel
Financial information
8A  Consolidated statements and  
other financial information

8B Significant changes

Location in this document

Operating results
Prior year operating results
Note 21 “Borrowings”
Shareholder information: Inflation and foreign 

currency translation

Regulation
Financial position and resources: Liquidity and capital 
resources
Note 23 “Capital and financial risk management” 
Note 22 “Liquidity and capital resources”
Note 21 “Borrowings”
Note 29 “Commitments”
Our strategy: Consumer Europe
Our strategy: Unified communications
Our strategy: Consumer emerging markets
Our strategy: Enterprise
Note 3 “Operating profit/(loss)”
Regulation: Licences
Chief Executive’s strategic review
Market overview: The telecommunications industry today
Market overview: Where the industry is heading
Note 22 “Liquidity and capital resources” – Off-balance sheet 
arrangements
Note 29 “Commitments”
Note 30 “Contingent liabilities”
Financial position and resources: Contractual obligations and 
contingencies
Forward-looking statements

Board of Directors 
Executive Committee
Directors’ remuneration
Note 24 “Directors and key management compensation”
Compliance with the 2012 UK Corporate Governance Code
Shareholder information: Articles of association and 
applicable English law
Directors’ remuneration
Board of Directors
Board Committees
Our people
Note 25 “Employees”
Directors’ remuneration 
Note 27 “Share-based payments”

Shareholder information: Major shareholders
Directors’ remuneration
Note 30 “Contingent liabilities” 
Note 31 “Related party transactions” 
Not applicable

Financials1
Audit report on the consolidated and parent company 
financial statements1
Note 30 “Contingent liabilities”
Not applicable

Page

40 to 46 
175 to 179
144 to 148

188
195 to 201

47 and 48
151 to 156
148 to 150
144 to 148
167
22 and 23
24 and 25
26
27
117
200
14 to 17
12
13

150
167
168 to 170

47
209 and 210

52 and 53
54 and 55
75 to 91
156
72 and 73

189
75 to 91
52 and 53
63 to 71
28 and 29
157
75 to 91
162 and 163

188
75 to 91
168 to 170
171
–

93 to 174

96 to 104
168 to 170
–

207

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Form 20-F cross reference guide (continued) 
Unaudited information

Item
9

10

11

12

13
14

15

16

17
18
19

Form 20-F caption
The offer and listing
9A Offer and listing details
9B Plan of distribution
9C Markets
9D Selling shareholders
9E Dilution
9F Expenses of the issue
Additional information
10A Share capital
10B Memorandum and articles of association

10C Material contracts
10D Exchange controls
10E Taxation
10F Dividends and paying agents
10G Statement by experts
10H Documents on display
10I Subsidiary information
Quantitative and qualitative disclosures about  
market risk
Description of securities other than equity  
securities
12A Debt securities
12B Warrants and rights
12C Other securities
12D American depositary shares
Defaults, dividend arrearages and delinquencies
Material modifications to the rights of security  
holders and use of proceeds
Controls and procedures

16A Audit Committee financial expert
16B Code of ethics
16C Principal accountant fees and services

Location in this document

Shareholder information: Share price history
Not applicable
Shareholder information: Markets
Not applicable
Not applicable
Not applicable

Not applicable
Shareholder information: Articles of association and 

applicable English law

Shareholder information: Material contracts
Shareholder information: Exchange controls
Shareholder information: Taxation
Not applicable
Not applicable
Shareholder information: Documents on display
Not applicable

Note 23 “Capital and financial risk management”

Not applicable
Not applicable
Not applicable
Filed with the SEC
Not applicable

Not applicable
Governance 
Directors’ statement of responsibility: Management’s report 

on internal control over financial reporting

Report of independent registered public accounting firm
Board Committees
Our US listing requirements
Note 3 “Operating profit/(loss)”
Board Committees: Audit and Risk Committee – Overseeing 
the relationship with and performance of, the external 
auditor

16D  Exemptions from the listing standards for audit 

committees

Not applicable

16E  Purchase of equity securities by the issuer and  

affiliated purchasers

16F Change in registrant’s certifying accountant
16G Corporate governance
16H Mine safety disclosure 
Financial statements
Financial statements
Exhibits

Not applicable
Filed with the SEC
Our US listing requirements
Not applicable
Not applicable
Financials1
Filed with the SEC

Page

187 and 188
–
188
–
–
–

–

189
191
191
191 to 193
–
–
191
–

151 to 156

–
–
–
–
–

–
49 to 74

95
96
63 to 71
74
117

66 and 67

–

–
–
74
–
–
93 to 174
–

Note:
1  The parent company financial statements together with the associated notes and the audit report relating thereto, on pages 180 to 185 and pages 97 to 104 respectively, should not 

be considered to form part of the Company’s annual report on Form 20-F.

208

Vodafone Group Plc Annual Report 2015Forward-looking statements 
Unaudited information

This document contains “forward-looking statements” within the 
meaning of the US Private Securities Litigation Reform Act of 1995 
with respect to the Group’s financial condition, results of operations 
and businesses and certain of the Group’s plans and objectives.

In particular, such forward-looking statements include statements 
with respect to:

 a the Group’s expectations and guidance regarding its financial and 

operating performance, including statements contained within the 
Chief Executive’s review on pages 14 to 17, statements regarding 
forward guidance on page 39, the performance of associates and 
joint ventures, other investments and newly acquired businesses 
including CWW, KDG and Ono, expectations regarding the Project 
Spring organic investment programme and expectations regarding 
fixed revenue and broadband customers;

 a intentions and expectations regarding the development of products, 
services and initiatives introduced by, or together with, Vodafone 
or by third parties, including new mobile technologies, such as the 
Vodafone M-Pesa money transfer service, M2M connections, 
Vodafone Red, cloud hosting, tablets and an increase in download 
speeds, Vodafone One-Net, mWallet, Smartpass and 4G/3G services;

 a expectations regarding the global economy and the 

Group’s operating environment and market position, including future 
market conditions, growth in the number of worldwide mobile 
phone users and other trends, including increased mobile data 
usage and increased mobile penetration in emerging markets;

 a revenue and growth expected from the Group’s enterprise and total 
communications strategy, including data revenue growth, and its 
expectations with respect to long-term shareholder value growth;

 a mobile penetration and coverage rates, mobile termination rate 
cuts, the Group’s ability to acquire spectrum, expected growth 
prospects in the Europe and AMAP regions and growth in customers 
and usage generally, and plans for sustained investment in high 
speed data networks and the anticipated Group standardisation and 
simplification programme;

 a anticipated benefits to the Group from cost efficiency programmes;

 a possible future acquisitions, including increases in ownership 

in existing investments, the timely completion of pending acquisition 
transactions and pending offers for investments, including licence 
and spectrum acquisitions, and the expected funding required 
to complete such acquisitions or investments;

 a expectations and assumptions regarding the Group’s future revenue, 
operating profit, EBITDA, EBITDA margin, free cash flow, depreciation 
and amortisation charges, foreign exchange rates, tax rates and 
capital expenditure;

 a expectations regarding the Group’s access to adequate funding for 
its working capital requirements and share buyback programmes, 
and the Group’s future dividends or its existing investments; and

 a the impact of regulatory and legal proceedings involving the Group 

and of scheduled or potential regulatory changes.

Forward-looking statements are sometimes, but not always, identified 
by their use of a date in the future or such words as “will”, “anticipates”, 
“aims”, “could”, “may”, “should”, “expects”, “believes”, “intends”, “plans” 
or “targets”. By their nature, forward-looking statements are inherently 
predictive, speculative and involve risk and uncertainty because they 
relate to events and depend on circumstances that will occur in the 
future. There are a number of factors that could cause actual results 
and developments to differ materially from those expressed or implied 
by these forward-looking statements. These factors include, but are not 
limited to, the following:

 a general economic and political conditions in the jurisdictions in which 
the Group operates and changes to the associated legal, regulatory 
and tax environments;

 a increased competition, from both existing competitors and new 
market entrants, including mobile virtual network operators;

 a levels of investment in network capacity and the Group’s ability 
to deploy new technologies, products and services in a timely 
manner, particularly data content and services;

 a rapid changes to existing products and services and the inability 
of new products and services to perform in accordance with 
expectations, including as a result of third-party or vendor 
marketing efforts;

 a the ability of the Group to integrate new technologies, products and 
services with existing networks, technologies, products and services;

 a the Group’s ability to generate and grow revenue from both voice and 

non-voice services and achieve expected cost savings;

 a a lower than expected impact of new or existing products, services 
or technologies on the Group’s future revenue, cost structure and 
capital expenditure outlays;

 a slower than expected customer growth, reduced customer 
retention, reductions or changes in customer spending and 
increased pricing pressure;

 a the Group’s ability to expand its spectrum position, win 3G and 4G 
allocations and realise expected synergies and benefits associated 
with 3G and 4G; 

209

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015 
Furthermore, a review of the reasons why actual results and 
developments may differ materially from the expectations disclosed 
or implied within forward-looking statements can be found under “Risk 
management” on pages 32 to 37 of this document. All subsequent 
written or oral forward-looking statements attributable to the Company 
or any member of the Group or any persons acting on their behalf are 
expressly qualified in their entirety by the factors referred to above. 
No assurances can be given that the forward-looking statements in this 
document will be realised. Subject to compliance with applicable law 
and regulations, Vodafone does not intend to update these forward-
looking statements and does not undertake any obligation to do so.

Forward-looking statements (continued) 
Unaudited information

 a the Group’s ability to secure the timely delivery of high quality, 
reliable handsets, network equipment and other key products 
from suppliers;

 a loss of suppliers, disruption of supply chains and greater than 

anticipated prices of new mobile handsets;

 a changes in the costs to the Group of, or the rates the Group may 

charge for, terminations and roaming minutes;

 a the impact of a failure or significant interruption to the  

Group’s telecommunications, networks, IT systems or data 
protection systems;

 a the Group’s ability to realise expected benefits from acquisitions, 
partnerships, joint ventures, franchises, brand licences, platform 
sharing or other arrangements with third parties, particularly those 
related to the development of data and internet services;

 a acquisitions and divestments of Group businesses and assets and 
the pursuit of new, unexpected strategic opportunities which may 
have a negative impact on the Group’s financial condition and 
results of operations;

 a the Group’s ability to integrate acquired business or assets and the 
imposition of any unfavourable conditions, regulatory or otherwise, 
on any pending or future acquisitions or dispositions; 

 a the extent of any future write-downs or impairment charges 

on the Group’s assets, or restructuring charges incurred as a result 
of an acquisition or disposition;

 a developments in the Group’s financial condition, earnings and 
distributable funds and other factors that the Board takes into 
account in determining the level of dividends;

 a the Group’s ability to satisfy working capital requirements through 

borrowing in capital markets, bank facilities and operations;

 a changes in foreign exchange rates, including particularly the 

exchange rate of pounds sterling to the euro, Indian rupee, South 
African rand and the US dollar;

 a changes in the regulatory framework in which the Group operates, 
including the commencement of legal or regulatory action seeking 
to regulate the Group’s permitted charging rates;

 a the impact of legal or other proceedings against the Group or other 

companies in the communications industry; and

 a changes in statutory tax rates and profit mix, the Group’s ability 
to resolve open tax issues and the timing and amount of any 
payments in respect of tax liabilities.

210

Vodafone Group Plc Annual Report 2015Definition of terms 
Unaudited information

2G 

3G
4G/LTE
Acquisition costs
ADR

ADS

AGM
AMAP
Applications (‘apps’)

ARPU

Capital expenditure (‘capex’)

CDMA
Churn
Cloud services

2G networks are operated using global system for mobile (‘GSM’) technology which offers services such as 
voice, text messaging and low speed data. In addition, all the Group’s controlled networks support general 
packet radio services (‘GPRS’), often referred to as 2.5G. GPRS allows mobile devices to access IP based data 
services such as the internet and email. 
A cellular technology based on wide band CDMA delivering voice and faster data services.
4G or long-term evolution (‘LTE’) technology offers voice and even faster data transfer speeds than 3G/HSPA.
The total of connection fees, trade commissions and equipment costs relating to new customer connections.
American depositary receipts is a mechanism designed to facilitate trading in shares of non-US companies 
in the US stock markets. The main purpose is to create an instrument which can easily be settled through 
US stock market clearing systems.
American depositary shares are shares evidenced by American depositary receipts. ADSs are issued by a 
depositary bank and represent one or more shares of a non-US issuer held by the depositary bank. The main 
purpose of ADSs is to facilitate trading in shares of non-US companies in the US markets and, accordingly, 
ADRs which evidence ADSs are in a form suitable for holding in US clearing systems.
Annual general meeting.
The Group’s region: Africa, Middle East and Asia Pacific.
Apps are software applications usually designed to run on a smartphone or tablet device and provide a 
convenient means for the user to perform certain tasks. They cover a wide range of activities including 
banking, ticket purchasing, travel arrangements, social networking and games. For example, the 
My Vodafone app lets customers check their bill totals on their smartphone and see the minutes, texts and 
data allowance remaining.
Average revenue per user, defined as mobile revenue and mobile incoming revenue divided by average 
customers.
This measure includes the aggregate of capitalised property, plant and equipment additions and capitalised 
software costs. 
This is a channel access method used by various radio communication technologies.
Total gross customer disconnections in the period divided by the average total customers in the period.
This means the customer has little or no equipment at their premises and all the equipment and capability 
associated with the service is run from the Vodafone network and data centres instead. This removes the need 
for customers to make capital investments and instead they have an operating cost model with a recurring 
monthly fee.

Controlled and jointly controlled Controlled and jointly controlled measures include 100% for the Group’s mobile operating subsidiaries and 

Customer costs
Depreciation and other 
amortisation

Direct costs
EBITDA

Enterprise
FCA
Fixed broadband customer

FRC
Free cash flow

HSPA+

IFRS
Impairment
Interconnect costs

IP
IP-VPN

M2M

the Group’s share for joint ventures and the Group’s proportionate share for joint operations. 
Customer costs include acquisition costs, retention costs and expenses related to ongoing commissions.
The accounting charge that allocates the cost of a tangible or intangible asset to the income statement 
over its useful life. This measure includes the profit or loss on disposal of property, plant and equipment 
and computer software.
Direct costs include interconnect costs and other direct costs of providing services.
Operating profit excluding share of results in associates, depreciation and amortisation, gains/losses on the 
disposal of fixed assets, impairment losses, restructuring costs and other operating income and expense. 
The Group’s definition of EBITDA may not be comparable with similarly titled measures and disclosures by 
other companies.
The Group’s customer segment for businesses.
Financial Conduct Authority.
A fixed broadband customer is defined as a customer with a connection or access point to a fixed line 
data network. 
Financial Reporting Council.
Operating free cash flow after cash flows in relation to taxation, interest, dividends received from associates 
and investments and dividends paid to non-controlling shareholders in subsidiaries but before restructuring 
costs and licence and spectrum payments. For the year ended 31 March 2014 and 31 March 2013, the 
income dividends received from Verizon Wireless and payments in respect of a tax case settlement were 
also excluded.
An evolution of high speed packet access (‘HSPA’) or third generation (‘3G’) technology that enhances the 
existing 3G network with higher speeds for the end user.
International Financial Reporting Standards.
A downward revaluation of an asset.
A charge paid by Vodafone to other fixed line or mobile operators when a Vodafone customer calls 
a customer connected to a different network.
Internet protocol (‘IP’) is the format in which data is sent from one computer to another on the internet.
A virtual private network (‘VPN’) is a network that uses a shared telecommunications infrastructure, such as 
the internet, to provide remote offices or individual users with secure access to their organisation’s network.
Machine-to-machine. M2M communications, or telemetry, enable devices to communicate with one another 
via built-in mobile SIM cards.

211

OverviewStrategy reviewPerformanceGovernanceFinancialsAdditional informationVodafone Group Plc Annual Report 2015Definition of terms (continued) 
Unaudited information

Mark-to-market

Mobile broadband
Mobile customer

Mobile internet

Mobile termination rate (‘MTR’)

MVNO

Net debt

Net promoter score (‘NPS’)
Operating expenses

Operating free cash flow

Organic growth

Partner markets

Penetration

Petabyte
Pps
RAN

Reported growth
Retention costs

Roaming

Service revenue

Smartphone devices
Smartphone penetration

SME
SoHo
Spectrum
Supranational

Tablets

Telemetrics

VZW

212

Mark-to-market or fair value accounting refers to accounting for the value of an asset or liability based on the 
current market price of the asset or liability.
Also known as mobile internet (see below).
A mobile customer is defined as a subscriber identity module (‘SIM’), or in territories where SIMs do not 
exist, a unique mobile telephone number, which has access to the network for any purpose, including data 
only usage. 
Mobile internet allows internet access anytime, anywhere through a browser or a native application using any 
portable or mobile device such as smartphone, tablet or laptop connected to a wireless network.
A per minute charge paid by a telecommunications network operator when a customer makes a call to 
another mobile or fixed line network operator.
Mobile virtual network operators, companies that provide mobile phone services under wholesale contracts 
with a mobile network operator, but do not have their own licence of spectrum or the infrastructure required 
to operate a network.
Long-term borrowings, short-term borrowings and mark-to-market adjustments on financing instruments 
less cash and cash equivalents.
Net promoter score is a customer loyalty metric used to monitor customer satisfaction.
Operating expenses comprise primarily sales and distribution costs, network and IT related expenditure and 
business support costs.
Cash generated from operations after cash payments for capital expenditure (excludes capital licence 
and spectrum payments) and cash receipts from the disposal of intangible assets and property, plant and 
equipment, but before restructuring costs.
All amounts marked with an “*” represent organic growth which presents performance on a comparable 
basis, both in terms of merger and acquisition activity and movements in foreign exchange rates. For the 2015 
financial year, the Group’s organic service revenue growth rate has been adjusted to exclude the beneficial 
impact of a settlement of an historical interconnect rate dispute in the UK, the beneficial impact of an upward 
revision to interconnect revenue in Egypt from a re-estimation by management of the appropriate 
historical mobile interconnection rate and the adverse impact of an adjustment to intercompany revenue. 
The adjustments in relation to Vodafone UK and Vodafone Egypt also impact the disclosed organic growth 
rates for those countries.
Markets in which the Group has entered into a partner agreement with a local mobile operator enabling a 
range of Vodafone’s global products and services to be marketed in that operator’s territory and extending 
Vodafone’s reach into such markets.
Number of SIMs in a country as a percentage of the country’s population. Penetration can be in excess of 
100% due to customers owning more than one SIM.
A petabyte is a measure of data usage. One petabyte is a million gigabytes.
Percentage points.
Radio access network is the part of a mobile telecommunications system which provides cellular coverage to 
mobile phones via a radio interface, managed by thousands of base stations installed on towers and rooftops 
across the coverage area, and linked to the core nodes through a backhaul infrastructure which can be 
owned, leased or a mix of both.
Reported growth is based on amounts reported in pounds sterling as determined under IFRS.
The total of trade commissions, loyalty scheme and equipment costs relating to customer retention 
and upgrade.
Allows customers to make calls, send and receive texts and data on other operators’ mobile networks, usually 
while travelling abroad.
Service revenue comprises all revenue related to the provision of ongoing services including, but not limited 
to, monthly access charges, airtime usage, roaming, incoming and outgoing network usage by non-Vodafone 
customers and interconnect charges for incoming calls.
A smartphone is a mobile phone offering advanced capabilities including access to email and the internet.
The number of smartphone devices divided by the number of registered SIMs (excluding data only SIMs) and 
telemetric applications.
Small to medium-sized enterprise.
Small-office home-office.
The radio frequency bands and channels assigned for telecommunication services.
An international organisation, or union, whereby member states go beyond national boundaries or interests 
to share in the decision-making and vote on issues pertaining to the wider grouping.
A tablet is a slate shaped, mobile data or portable computing device equipped with a finger operated 
touchscreen or stylus, for example, the Apple iPad.
Telemetric applications include, but are not limited to, asset and equipment tracking, mobile payment and 
billing functionality, e.g. vending machines and meter readings, and include voice enabled customers whose 
usage is limited to a central service operation, e.g. emergency response applications in vehicles. Telemetric 
customers are not included in mobile customers.
Verizon Wireless, the Group’s former associate in the United States.

Vodafone Group Plc Annual Report 2015Selected financial data 
Unaudited information

The selected financial data shown below for the years ended 31 March 2015, 2014, 2013 and 2012 is presented 
on a statutory basis. As permitted by IFRS 11, the financial data for the year ended 31 March 2011 has not been 
restated and includes the Group’s joint ventures on a proportionate consolidation basis, rather than on an equity 
accounting basis, and includes the results of the Group’s investment in Verizon Wireless in continuing operations.

At/for the year ended 31 March
Consolidated income statement data (£m)
Revenue
Operating profit/(loss)
Profit/(loss) before taxation
Profit/(loss) for financial year from continuing operations
Profit for the financial year

Consolidated statement of financial position data (£m)
Total assets
Total equity
Total equity shareholders’ funds

Earnings per share1,2
Weighted average number of shares (millions)
– Basic 
– Diluted

Basic earnings per ordinary share 
Diluted earnings per ordinary share
Basic earnings per share from continuing operations

Cash dividends1,3
Amount per ordinary share (pence)
Amount per ADS (pence)
Amount per ordinary share (US cents)
Amount per ADS (US cents)

Other data
Ratio of earnings to fixed charges4
Deficiency between fixed charges and earnings (£m)4

2015

2014

2013

2012

2011

42,227
1,967
1,095
5,860
5,917

38,346
(3,913)
(5,270)
11,312
59,420

38,041
(2,202)
(3,483)
(3,959)
657

38,821
5,618
4,144
3,439
6,994

122,573 121,840 138,324 135,450
78,202
76,935

72,488
71,477

71,781
70,802

67,733
66,145

26,489
26,629

26,472
26,682

26,831
26,831

21.75p 223.84p
21.63p 222.07p
42.10p
21.53p

1.54p
1.54p
(15.66p)

11.22p
111.2p
16.65c
166.5c

11.00p
110.0p
18.31c
183.1c

10.19p
101.9p
15.49c
154.9c

27,624
27,938

25.15p
24.87p
12.28p

13.52p
135.2p
21.63c
216.3c

45,884
5,596
9,498
7,870
7,870

151,220
87,561
87,555

28,586
28,926

27.87p
27.55p
27.87p

8.90p
89.0p
14.33c
143.3c

1.6
–

–
654

1.7
–

4.3
–

5.8
–

Notes: 
1  See note 8 to the consolidated financial statements, “Earnings per share”. Earnings and dividends per ADS is calculated by multiplying earnings per ordinary share by ten, the number of ordinary 

shares per ADS. Dividend per ADS is calculated on the same basis. 

2  On 19 February 2014, we announced a “6 for 11” share consolidation effective 24 February 2014. This had the effect of reducing the number of shares in issue from 52,821,751,216 ordinary 
shares (including 4,351,833,492 ordinary shares held in Treasury) as at the close of business on 18 February 2014 to 28,811,864,298 new ordinary shares in issue immediately after the share 
consolidation on 24 February 2014. Earnings per share for the years ended 31 March 2013, 2012 and 2011 have been restated accordingly.

3  The final dividend for the year ended 31 March 2015 was proposed by the Directors on 19 May 2015 and is payable on 5 August 2015 to holders of record as of 12 June 2015. The total dividends 

have been translated into US dollars at 31 March 2015 for purposes of the above disclosure but the dividends are payable in US dollars under the terms of the ADS depositary agreement.
4  For the purposes of calculating these ratios, earnings consist of loss or profit before tax adjusted for fixed charges, dividend income from associates, share of profits and losses from associates, 
interest capitalised and interest amortised. Fixed charges comprise one third of payments under operating leases, representing the estimated interest element of these payments, interest 
payable and similar charges, interest capitalised and preferred share dividends.

Vodafone, the Vodafone Portrait, the Vodafone 
Speechmark, Vodacom, M-Pesa, Vodafone One Net, 
Vodafone Red and JustTextGiving are trade marks of the 
Vodafone Group. The Vodafone Rhombus is a registered 
design of the Vodafone Group. Other product and 
company names mentioned herein may be the trade 
marks of their respective owners.

The content of our website (vodafone.com) should not 
be considered to form part of this annual report or our 
annual report on Form 20-F.

Text printed on amadeus 75 silk which is made from 
75% de-inked post-consumer waste and 25% virgin 
fibre. The cover is on amadeus 100 silk, made entirely 
from de-inked post-consumer waste. Both products 
are Forest Stewardship Council (‘FSC’) certified 
and produced using elemental chlorine free (‘ECF’) 
bleaching. The manufacturing mill also holds ISO 14001 
accreditation for environmental management.

© Vodafone Group 2015

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213

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Vodafone Group Plc

Registered Offi ce:
Vodafone House
The Connection
Newbury
Berkshire 
RG14 2FN
England

Registered in England No. 1833679

Telephone: +44 (0)1635 33251
Fax: +44 (0)1635 238080
vodafone.com

Contact details:

Shareholder helpline 
Telephone: +44 (0)870 702 0198
(In Ireland): +353 (0)818 300 999

Investor Relations
ir@vodafone.co.uk
vodafone.com/investor

Media Relations
vodafone.com/media/contact

Sustainability
vodafone.com/sustainability

Access our online Annual Report at:
vodafone.com/ar2015