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Vodafone
Annual Report 2018

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FY2018 Annual Report · Vodafone
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The future is exciting.
Ready?

Vodafone Group Plc 
Annual Report 2018

Vodafone Group Plc  Annual Report 2018

Our strategic framework

Our purpose:

Our strategy:

We are building 
a competitive 
advantage  
through our core 
programmes…

…as we reinvent 
our business 
model through…

…all of which  
underpins  
our strategic 
growth engines.

Connecting everybody  
to live a better today and  
build a better tomorrow 

A converged communications leader, 
enabling the Gigabit Society

Network  
leadership

Customer eXperience 
eXcellence
(CARE)

Fit for  
Growth

10

11

12

Digital Vodafone

13

Mobile data

Fixed and Convergence

Enterprise

15

16

17

These are supported 
by our responsible 
approach to…

Sustainable 
business

Our people 
and culture

Risk  
management

Governance 

32

36

38

46

…so that we create 
value for society and 

The future is exciting.

for shareholders. Ready?

View our 2018 report online: vodafone.com/ar2018

OverviewIn this year’s report

01

Overview
00  Our strategic framework

02  Highlights

03  Chairman’s statement

Strategic Report
04  Our business at a glance

06 

Industry trends

08  Our business model

10  Our core programmes

14  Chief Executive’s strategic review

15  Our growth engines 

18  Chief Financial Officer’s review

20  Key performance indicators

22  Our financial performance

30 

Financial position and resources

32  Sustainable business

36  Our people and culture

38  Risk management

Governance
46  Chairman’s governance statement

48  Board of Directors

50  Executive Committee

52 

Leadership structure

54  Board activities

56  Board effectiveness

58  Engaging with our stakeholders

60  Board evaluation

62  Nominations and Governance Committee

64  Audit and Risk Committee

70  Remuneration Committee

88  Our US listing requirements

89  Directors’ report

Financials
90  Reporting our financial performance

91  Directors’ statement of responsibility

93  Audit report on the consolidated and parent 

company financial statements

102  Consolidated financial statements and notes

178  Other unaudited financial information

183  Company financial statements and notes

Other information
191  Shareholder information

198  History and development

199  Regulation

207  Alternative performance measures

221  Forward-looking statements

222  Definition of terms

225  Selected financial data

This document is the Group’s UK Annual Report 
and is not the Group’s Annual Report on Form 
20-F that will be filed separately with the US SEC 
at a later date.

All amounts marked with an “*” represent organic growth 
which presents performance on a comparable basis, both 
in terms of merger and acquisition activity and movements 
in foreign exchange rates. Organic growth is an alternative 
performance measure. See “Alternative performance 
measures” on page 207 for further details and reconciliations 
to the respective closest equivalent GAAP measure.

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information02

Highlights
A year of good strategic 
progress and strong 
financial performance

22 Read more on our financial performance

Statutory figures
Group revenue
Operating profit
Profit/(loss) for the financial year
Closing net debt
Weighted average number of shares
Total dividends per share

Alternative performance measures 
Group service revenue
Adjusted EBITDA
Adjusted EBIT
Adjusted earnings per share
Free cash flow pre-spectrum
Free cash flow 

Key financial ratios 
Organic service revenue growth
Adjusted EBITDA margin
Organic adjusted EBITDA growth
Organic adjusted EBIT growth
Capex intensity
Net cost of debt
Adjusted effective tax rate
Adjusted earnings per share growth
Leverage (net debt/adjusted EBITDA)

Operational metrics
Europe mobile customers2
AMAP mobile customers3
Group fixed broadband customers2,3
Group consumer converged customers2
Group data traffic
European NGN homes passed (on-net)2
Average number of employees

€m

€m

€m

€m

m

€c

€m

€m

€m

€c

€m

€m

%

%

%

%

%

%

%

%

n/a

millions

millions

millions

millions

exabytes

millions

thousands

Sustainable business metrics
Women in management and leadership roles
Estimated additional female customers in emerging markets
Greenhouse gas emissions (scope 1 and 2)

%

millions

m tonnes CO2e

2018
46,571 
4,299 
2,788 
(31,469)
27,770
15.07

2017
47,631 
3,725 
(6,079)
(31,169)
27,971
14.77

2016
49,810 
1,320 
(5,122)
(28,801)
26,692
14.48 

Read more on our Alternative performance measures

207

41,066 
14,737 
4,827 
11.59 
5,417 
4,044 

1.61
31.6
11.8
47.2
15.7
2.5
20.6
44.2
 2.1 

118.7
417.1
19.7
5.5
3.6
36.1
104

29
3.9
2.58

42,987 
14,149 
3,970 
8.04 
4,056 
3,316 

44,618 
14,155 
3,769 
6.87 
1,271 
(2,163)

Read more on our Key financial ratios

207

1.9
29.7
5.8
7.0
16.1
2.5
25.4
17.0
 2.2 

120.7
395.0
18.0
3.8
2.2
36.1
106

28
9.4
2.54

1.1
28.4
2.3
(7.3)
21.2
1.7
26.6
N/A
 2.0 

121.4
371.2
13.4
3.1
1.4
27.1
105

27
–
2.54

Strategic growth engines (2018)
Mobile data growth

Fixed/Convergence momentum

Enterprise outperfomance

63% 

Group mobile data growth

1.3m

Broadband net adds 

2.1% ex. regulation4

Service revenue growth

1  Excluding the impact of a German legal settlement.    2  Including VodafoneZiggo.    3  Including India, JVs and associates.    4  Excluding the impact of EU regulation.

Vodafone Group Plc Annual Report 2018OverviewChairman’s statement

The future is exciting – 
for our customers and  
for Vodafone

03

Returns are improving
We have previously highlighted the need for 
the Group to improve the returns that we are 
achieving on the substantial organic and 
inorganic investments that we have made 
in recent years. In part, this relies upon a better 
balancing of competition and investment 
considerations by European regulators and 
governments, particularly as we approach 
spectrum auctions for 5G. However, we also 
remain focused on making improvements 
under existing industry conditions.

This has been a challenging year for the 
Telecoms sector in Europe and particularly 
in India. While we underperformed the FTSE 
100 we outperformed our peers, in some cases 
materially so, as a result of the progress we are 
making. The Board’s confidence in our outlook 
is demonstrated by a further 2% increase in our 
dividend per share to 15.07 eurocents for the year.

CEO succession: our thanks 
to Vittorio
In May 2018, we announced the succession 
plan for the Group Chief Executive role. From 
1 October, Vittorio Colao will be succeeded 
by Nick Read, our current Group CFO, with 
Margherita Della Valle (our Deputy CFO) 
succeeding Nick Read and joining the Board 
after the AGM in July.

On behalf of the Board, I would like to express 
our gratitude to Vittorio for an outstanding 
tenure. He has been an exemplary leader and 
strategic visionary who has overseen a dramatic 
transformation of Vodafone into a global 
pacesetter in converged communications, 
ready for the Gigabit future. Vittorio will leave 
as his legacy a company of great integrity with 
strong inclusive values that is exceptionally well-
positioned for the decade ahead. I would also 
like to recognise from a governance perspective 
the great way in which Vittorio has worked 
together with the Board in an atmosphere 
of openness, transparency and trust.

Nick has been the co-architect of the 
Group’s strategy together with Vittorio, 
combining extensive international operational 
and commercial leadership with world-class 
financial acumen. I am confident Vodafone 
will benefit greatly from his experience, insight 
and wisdom in his new role as Group Chief 
Executive. Margherita has a strong track record 
in financial leadership at the highest levels, 
and I am delighted to welcome her to the 
Board. I would also add that the appointment 
of Nick and Margherita serves as a testament 
to the strength and depth of the Vodafone 
senior leadership team that Vittorio has 
assembled and led over the last decade.

Significant strategic progress
We have made further progress this year on our 
ambition to be a converged communications 
leader in all of our European markets, a mobile 
data leader in Africa and India, and an Enterprise 
leader internationally. These strategically 
strong positions will enhance our ability 
to achieve our purpose as a Group – which 
is to connect everybody to live a better today 
and build a better tomorrow.

A key development was the announcement 
in May 2018 of our intention to acquire 
Liberty Global’s cable assets in Germany, 
the Czech Republic, Hungary and Romania for 
€18.4 billion, which will transform Vodafone 
into Europe’s leading next generation 
infrastructure owner and a truly converged 
challenger to dominant incumbents. 
Please see Vittorio Colao’s CEO review 
on pages 14 to 17 for more insight into this 
transaction. In addition, we made good 
progress in securing approvals for the merger 
of Vodafone India with Idea Cellular, which 
is expected to close in June 2018.

A strong financial performance
In addition to these strategic achievements, 
the Group enjoyed a strong financial 
performance. Our organic service revenue 
growth remained modest at a little below 2%, 
but our sustained focus on cost efficiencies 
through the “Fit for Growth” programme 
contributed to organic adjusted EBITDA 
growth of 12% (8% on an underlying basis)1, 
with broad-based improvements across most 
of our markets. This in turn drove a 47% rise 
in organic adjusted EBIT and 44% growth 
in adjusted earnings per share.

Progress in Netherlands, 
challenges in India
In order to strengthen our assets strategically 
amid highly competitive markets, in recent 
years we have announced joint ventures 
in the Netherlands (‘VodafoneZiggo’) 
and India (‘Vodafone-Idea’). Despite a 4% 
local currency revenue decline in the year, 
VodafoneZiggo’s financial performance 
is expected to stabilise during the year 
ahead, supported by the success of its 
convergence strategy and significant cost 
and capex synergies.

Vodafone India experienced a 19% 
organic service revenue decline during 
the year, reflecting intense competitive 
and regulatory pressures. Nick Read will 
outline in his CFO review the steps which 
we are taking to strengthen the combined 
company’s future financial position, ensuring 
that we can compete effectively going 
forwards in a consolidated market.

The future is exciting – for our 
customers and for Vodafone
Vodafone’s ultrafast and widely available fixed 
and mobile networks are enabling a range 
of exciting new technologies, which contribute 
to society and create an exciting future for 
our customers, employees and shareholders. 
Our new global brand campaign, “The future 
is exciting. Ready?”, which launched last 
autumn, communicated that Vodafone will 
support our customers every step of the way, 
helping them to make the most of new and 
exciting innovations.

We have ambitious sustainable 
business goals
Our sustainable business strategy,  
which we outline on pages 32 to 35, lies 
at the heart of our development, as we are 
convinced that the long-term success of our 
business is closely tied to the success of the 
communities in which we operate. Vodafone’s 
digital networks and services act as a catalyst 
not only for economic growth, but also for 
equality and empowerment. We focus our 
efforts where we believe we can make the 
greatest impact, and we now have long-term 
external and internal ambitions in place to 
deliver our strategy.

Key highlights include our commitment 
to reduce our greenhouse gas emissions 
by 40% and purchase 100% of electricity 
we use from renewable sources. We also 
intend to support 10 million young  
people by 2022 through our future digital  
jobs programme, “What will you be?”, which 
will help to address the dual challenges 
of youth unemployment and a growing  
digital skills gap.

1  Excluding the net impact of EU regulation, UK handset 

financing, and settlements.

Gerard Kleisterlee
Chairman

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information04

Our business at a glance

What we offer 
We offer a broad range of communication services to both 
consumers and enterprises. 

Our wide range of products and services
66%
Consumer

Mobile
We provide a range of mobile services, enabling 
customers to call, text and access data whether 
at home or travelling abroad.

Fixed broadband, TV and voice
Our fixed line services include broadband, TV offerings 
and voice. We offer high speed connectivity through 
our next-generation network (‘NGN’).

Other value added services
These include mobile money services through 
our M-Pesa offering, our consumer IoT proposition 
“V by Vodafone” (which launched this year), as well 
as security and insurance products.

5%
Other
We rent capacity to mobile virtual network operators 
(‘MVNOs’) who use this to provide mobile services. 
We also offer a variety of services to operators outside 
our footprint through our partner market agreements.

Providing converged solutions 

Our converged offers, which combine mobile, 
fixed and content services, provide simplicity 
and better value for customers. They also 
increase customer loyalty and lower churn. 

We market these converged bundles 
as “GigaKombi” in Germany and “Vodafone 
One” in Spain and Italy. 

We also offer a comprehensive set of converged 
communication solutions to our Enterprise 
customers such as “Vodafone One Net 
Enterprise” and “Vodafone Meet Anywhere”. 

Split of  
service  
revenue

29%
Enterprise
We offer mobile, fixed and a suite of converged 
communication services to support the growing 
needs of our enterprise customers, who range from 
small businesses to large multinational companies.

Internet of Things (‘IoT’)
IoT connections bring objects to life by allowing 
them to communicate securely through our 
network. We offer a diverse range of services 
including managed IoT connectivity, automotive 
and insurance services, smart metering and 
health solutions. 

Cloud & Security 
Our Cloud & Security portfolio includes both public 
and private cloud services, as well as cloud-based 
applications and products for securing networks 
and devices.

Carrier Services
We sell capacity on our global submarine  
and terrestrial cable systems. The services we  
offer include international voice, IP transit  
and messaging.

Europe

71%

Mobile service revenue

29%

Fixed service revenue

A leading  
mobile  
operator

62.4m1

Mobile  
contract 
customers

17.8m1

Broadband  
customers

13.7m1

TV customers

Europe’s  
largest  
fixed NGN  
footprint

Note:
1 

Includes VodafoneZiggo.

5.5m1

Converged consumer customers

Vodafone Group Plc Annual Report 2018Strategic ReportWhere we operate 
We manage our business across two geographic regions –  
Europe, and Africa, Middle East and Asia-Pacific (‘AMAP’). 

Operations in 25 countries

We are the number one 
or two mobile operator 
in most of our country 
operations and are a rapidly 
growing fixed provider.

 Mobile and fixed services 

We provide both mobile and 
fixed services in 18 countries.

 Mobile only 

We provide mobile only services 
in seven countries.

Europe
Albania, Czech Republic2, Germany2, Greece2, 
Hungary, Ireland2, Italy2, Malta2, Netherlands2 
(joint venture), Portugal2, Romania2, Spain2, UK2

AMAP
Australia (joint venture), Egypt2, Ghana2, India2,3, 
New Zealand2, Turkey2, Vodacom Group (South 
Africa2, Tanzania, Democratic Republic of Congo, 
Mozambique, Lesotho, Kenya2 (associate))

Notes:
2  Mobile and fixed broadband markets.
3  We also part-own the tower company, Indus Towers, in India.

05

Worldwide service reach
47

partner markets 
To extend our reach beyond the companies 
we own, we have partnership agreements 
with local operators in 47 countries.

77

countries with IP-VPN 
We are among the top five internet  
providers globally and one of the largest 
operators of submarine cables. 

144

countries with 4G roaming coverage 
Our leading global 4G roaming footprint 
serves twice as many destinations as  
the next best local competitor in most  
of our markets.

Group service revenues

Our main markets and joint ventures

Europe
75%

AMAP
23%

Vodacom 
€4.7bn

Germany 
€10.3bn

UK 
€6.1bn

Other  
AMAP6 
€4.8bn

Other  
Europe5 
€4.6bn

€41bn

Italy 
€5.3bn

Spain 
€4.6bn

Other
2%

€0.7bn  
(includes partner markets 
and common functions)4

Notes:
4  Common functions includes revenue from services 
provided centrally or offered outside our operating 
company footprint, including some markets where 
we have a licensed network operation, for example 
offering IP-VPN services in Singapore.
5  Other Europe including eliminations.
6  Other AMAP including eliminations.

Mobile 
revenue 
market  
share  
(%)

Fixed 
broadband 
customers 
(m)

Fixed  
revenue 
market  
share  
(%)

Consumer 
converged 
customers 
 (m)

Convergence 
penetration
(%)9

Mobile 
 customers 
(m)

Germany

UK

Italy

Spain

30.2

33.6

17.5

22.0

22.3

32.7

14.1

19.07

6.6

0.4

2.5

3.3

21.3

4.9

7.1

19.07

South Africa

50.1

50.18

0.01

4.18

India

223

20.98

0.2 

n/m10

0.7

0.2

0.7

2.3

–

–

VodafoneZiggo (NL)

4.9

29.3

3.3

39.4

0.9

12

63

36

89

–

–

29

Notes:
7  Due to the converged nature of the Spanish market only total communications market shares are reported.
8  December 2017.
9  % of consumer broadband customer base that is converged.
10  Figure not material.

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information06

Industry trends

We operate in a rapidly changing 
industry where innovation and 
scale are key
Rising global smartphone penetration, ubiquitous superfast internet access, 
increasingly converged solutions and remarkable new technologies are 
rapidly transforming the way that we live and work, while simultaneously 
creating a range of new commercial, regulatory and societal challenges.

Growing demand for mobile data, high speed broadband  
and converged solutions

15 See pages 15–17 of this report for 

further insights

Demand for mobile data is growing rapidly, 
driven by increased smartphone penetration, 
customers moving to 4G (which provides 
a significantly better data experience),  
the growing use of social, media, and  
video applications and bigger data bundles. 
On average, global consumers now use 
1.7GB per month up from 0.1GB five years 
ago. As a result, between 2012 and 2017 total 
mobile data traffic increased by an average 
of 76% per annum and growth over the next 
four years is expected to average 48%. 

The challenge for operators is to monetise  
this strong volume growth. In Europe,  
total mobile service revenues remained  
flat last year due to substantial unitary 
price deflation, driven by technological 
improvements, regulation and a high level 
of competitive intensity. In emerging markets, 
revenue growth is stronger, supported 
by a lack of fixed infrastructure and rapid 
smartphone adoption.

In fixed, demand for NGN high speed 
broadband services over cable or fibre 
is also growing rapidly. During the next five 
years it is estimated that around 50 million 
households in Europe will move to NGN 
services (almost double current levels) 
within Vodafone’s European footprint. 

Rapid technological change

Over the last 30 years mobile and fixed 
networks have evolved significantly. In the 
1990s, second generation (2G) mobile 
networks primarily carried voice calls and 
SMS data traffic (i.e. texts). Today, mobile 
phone users can experience 4G+ download 
speeds in excess of 800Mbps (>4,000 times 
faster than 2G) supported by the latest 
technological advancements, such as carrier 
aggregation and massive MIMO (multiple 
input and multiple output) antennae.

The next technological evolution of mobile 
networks will be to deploy 5G, supported 
largely by the infrastructure deployed for 
4G combined with new 5G radio spectrum 
and antennae. 

Global mobile data traffic
’000 petabytes (1 petabyte = 1m gigabytes)

516

366

242

144

73

43

European fixed broadband 
customers1 (m)

  % of customers on NGN   

  Legacy copper

701

119

122

115

125

127

106

110

81%

76%

71%

66%

59%

51%

42%

2015

2016
Source: Analysys Mason

2017 2018e 2019e 2020e 2021e

This represents a significant window 
of opportunity for operators with access 
to high quality NGN infrastructure. Fixed 
revenue trends in Europe have grown by 2% 
over the last three years, supported by the 
shift to NGN.

Today, consumers are increasingly taking 
bundles of mobile, landline, broadband and 
TV services. For the consumer this provides 
the benefit of simplicity – one provider for 
multiple services – and better value. For 
operators this provides higher customer 
loyalty as well as operational efficiencies. 

This will eventually enable average download 
speeds in excess of 1Gbps combined with 
extremely low latency. We expect 5G services 
in Europe to be commercially available 
by 2020. The business case for 5G is driven 
primarily by the opportunity to provide 
substantial inexpensive incremental capacity. 
In time, 5G will also enable the development 
of new IoT services and niche fixed wireless 
solutions, as well as other new business cases.

The evolution of fixed networks has been 
equally rapid, with legacy copper technology 
being superseded by NGN infrastructure such 
as cable and fibre-to-the-home (‘FTTH’). 

2015

2016

2017e 2018e 2019e 2020e 2021e

Source: Analysys Mason    1  In Vodafone’s footprint.

The same motivations apply for businesses, 
which are increasingly taking advantage 
of converged services that bring together 
communications tools that work across all 
fixed and mobile end points.

The future is exciting
Vodafone has leading or co-leading 
mobile network NPS scores in 14 out 
of 20 markets, and we have Europe’s 
largest NGN footprint covering 107 million 
European households. This provides us 
with a significant platform to grow.

10 See page 10 of this report for further insights

Broadband download speeds have evolved 
quickly from sub-64Kbps via the dial 
up modem in the late 1990s to download 
speeds of 1Gbps today through high 
speed NGN services. Further technological 
advancements, such as DOCSIS 3.1 for cable 
and deeper fibre penetration, will deliver even 
faster speeds of up to 10Gbps in the future.

The future is exciting
Our mobile networks are already 
benefiting from the evolution to 4G+, 
and this year we have started 5G trials. 
In fixed, we are upgrading our cable 
infrastructure to DOCSIS 3.1, enabling 
us to deliver future-proof gigabit speeds.

Vodafone Group Plc Annual Report 2018Strategic ReportDigital transformation opportunity

The world is undergoing a rapid digital 
transformation. New technologies including 
smartphones, cloud computing, artificial 
intelligence and robotic process automation 
are enabling companies to connect with 
customers directly, proactively offering 
personalised solutions, while simplifying 
and automating operational processes and 
improving the efficiency of all commercial 
and technological decisions.

Digitalisation is a key operational theme for 
the telecoms industry, which has a significant 
proportion of costs that can be automated, 
while also having unrivalled insight into 
customer usage trends. 

1  Goldman Sachs

Regulatory intervention

The remit of regulators is extensive, 
including wholesale charges between 
operators, spectrum allocation, 
and obligations in relation to consumer 
rights. Regulators are also responsible for 
topics relating to data protection and cyber 
security. The decision to regulate or not has 
material consequences.

Regulators are tasked with protecting 
consumers and incentivising investment.

Highly competitive markets

The telecommunication industry is highly 
competitive, with many alternative providers 
giving customers a wide choice of suppliers. 

07

13 See page 13 of this report for further insights

The cost cutting opportunity alone for 
European telecoms has been estimated 
to be as much as €60 billion1. 

Speed of execution will be key in order 
for operators to further differentiate 
their services and retain the benefits 
from digitalisation.

The future is exciting
The “Digital Vodafone” programme was 
launched across the Group this year. 
This will enable us to deliver a leading 
digital customer experience; leverage 
the latest data analytics techniques; 
and automate and simplify our operations, 
underpinned by new agile ways of working.

199 See page 199 of this report for further insights

The future is exciting
Only 6.8% of our European service revenues 
now come from regulated roaming and 
termination fees; the code if finalised 
according to the original proposals 
is supportive of Vodafone’s position 
as Europe’s fastest growing fixed challenger.

By using advanced digital technologies 
operators will be able to enhance their 
customers’ experience, generate incremental 
revenue opportunities, and reduce costs.

Historically the balance has been 
tilted towards consumers. In the first 
half of calendar 2018, the European 
Commission is expected to complete the 
overhaul of its existing telecoms rules – 
the European Electronic Communications 
Code. The Commission’s original proposals 
struck a balance between investment 
incentives in networks and competition. 

In each of the countries in which we operate, 
there are typically three or four mobile 
network operators (MNOs), such as Vodafone, 
who own their own network infrastructure, 
as well as several resellers that “wholesale” 
network services from MNOs. In addition, 
there are an increasing number of over-
the-top (‘OTT’) operators that provide 
internet-based apps for content and 
communication services.

In fixed, there is usually one national 
incumbent (typically the former state owned 
operator), who is generally required to offer 
wholesale access to its network at regulated 
prices to resellers, while most markets will also 
have one or two cable or satellite operators. 

In some markets, the uncompetitive 
wholesale access terms offered by  
incumbents and the slow pace of NGN 
infrastructure rollout has seen the emergence 
of alternative fibre builders, who are looking 
to capitalise on the growing customer demand 
for gigabit speeds by offering attractive 
wholesale access and terms to resellers.

The future is exciting
Thanks to our substantial investments, 
we offer market leading network quality 
and customer service levels positioning 
us well for the future. 

Changing customer and societal expectations

Today, communication networks 
underpin every aspect of society. 
Consumers have access to content and 
information of a breadth and depth that 
was inconceivable even a decade ago. 
This is bringing about a revolution in the way 
millions of people across the world share, 
learn and access education, healthcare and 
financial services, among others.

Few industry sectors can claim a closer 
alignment between their commercial 
objectives and the achievement of  
meaningful gains for society. There are, 
however, areas within the communications 
industry that can be a source of public 
concern, including customer privacy,  
tax and digital human rights. 

32 See page 32 of this report for further insights

Our industry needs to continue to make sure 
these concerns are addressed in an ethical, 
responsible and transparent manner.

The future is exciting
Our sustainable business strategy aligns 
our commercial objectives with a clear 
social purpose to create long term value 
and meet customer expectations. 

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information08

Our business model

Delivering value for society and 
returns for our shareholders
Our leading scale enables us to sustain our investments in superior 
gigabit infrastructure, delivering an excellent customer experience which 
both benefits society and drives our revenue growth. Together with the 
substantial opportunity to improve all aspects of our business model through 
digitalisation, this allows us to grow our cash flows, reinvest and provide 
attractive returns to our shareholders. A virtuous business cycle.
€81bn 

invested over the past five years. This comprises of:

€48bn
capex1

to modernise our mobile and  
IT networks and deploy fixed fibre 
networks in Europe.

€15bn
spectrum  
and licences1

€18bn 
M&A

to secure spectrum primarily for 4G.

including cable companies in Germany,  
Spain and the Netherlands.

Sustained 
reinvestment 

Differentiated 
assets and  
leading scale

 – Leading/co-leading market positions in  

mobile supported by our 4G networks and  
deep spectrum positions.

 – Europe’s largest fixed NGN network.

 – Global Enterprise scale and footprint. 

 – A strong brand and the best people.

 – A sustainable business focus.

36 Read more on our people and culture

32 Read more on our sustainable business

Delivering  
value for society 
and improving 
returns for our 
shareholders

Our focus on driving revenue growth as well 
as cost efficiencies is driving an improvement 
in cash generation.

 – Free cash flow (‘FCF’) pre-spectrum increased 

to €5.4bn in 2018 from €4.1bn in 2017.

 – After spectrum and restructuring we 

generated FCF of €4.0bn in 2018 vs €3.3bn 
in 2017.

 – A covered dividend post-spectrum 

and restructuring.

22 Read more on our financial performance

1 

Including India.

Improving  
cash flow 

Vodafone Group Plc Annual Report 2018Strategic ReportMobile data
We are monetising the rapid growth 
in mobile data usage through “more-for-
more” propositions and personalised offers.

Fixed and Convergence
As demand for NGN grows we have 
a window of opportunity to gain 
substantial market share in fixed line, 
and to drive convergence across our 
combined fixed/mobile customer base.

Enterprise
We are connecting the people, places 
and things that matter to businesses.

15 Read more on Mobile data

16 Read more on Fixed and Convergence

17 Read more on Enterprise

Growing  
revenue  
streams

09

The dividend has grown at 2% for the 
past three years and is a key contributor 
to shareholder returns, along with share 
price performance. At the same time we 
have announced several new key milestones 
on our journey to build a better tomorrow for 
the societies in which we operate.

€3.9bn

Dividends to shareholders in 2018 
(2017: €3.7bn)

50m

Additional female customers connected 
to mobile in emerging markets
(target by 2025)

10m

Supporting young people 
to access digital skills
(target by 2022)

Digital 
transformation 
opportunity

Digital Vodafone
 – The Digital Vodafone programme is the next 
step in our strategic development and is 
expected to generate incremental revenue 
and cost opportunities.

 – We aim to deliver a leading digital customer 
experience, data driven decisions, simpler 
and automated operations.

13 Read more on Digital Vodafone

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information10

Our core programmes

We are building a competitive 
advantage through our core 
strategic programmes

Network leadership 
Our sustained investment in 
network quality has enabled  
us to establish differentiated and 
market leading network positions

We continue to invest in our network 
and IT infrastructure to further expand 
coverage, improve reliability, and 
enhance data speeds. As a result, 
we now have leading or co-leading 
mobile network NPS scores in 14 out of 
20 markets, including India.

This strong and differentiated network 
position enables us to provide our 
customers with an excellent user 
experience, with 92% of all data sessions 
in Europe now at high definition video 
standard and a dropped call rate for voice 
of just 0.34%. In fixed line, we have created 
Europe’s largest NGN footprint covering 
107 million households (including 
VodafoneZiggo), of which 36 million 
are owned cable or fibre and 7 million 
are through strategic partnerships with 
attractive wholesale rates. As a result 
we are able to market NGN services 
to 65% of our European footprint.

In order to maintain our leadership 
position we will continue to enhance 
our network and deploy new market 
leading technologies.

Evolving our 4G network to be 5G ready
We are continuing to evolve our 4G network towards delivering gigabit data speeds, increased 
network capacity, improved response (latency) times, and new service capabilities. These network 
enhancements are being delivered through a range of advanced technological solutions. 
As an example, we are now rolling out massive MIMO (multiple input and multiple output) antennas 
in our markets. These antennae fundamentally change the way in which we transmit radio signals. 
Rather than the signal being transmitted everywhere, massive MIMO provides multiple beams 
of signal and each beam is assigned to a unique user or group. It therefore delivers a better and 
more reliable user experience, creates less interference, and has the benefit of increasing the site 
capacity by improving spectrum efficiency. This evolution of 4G combined with new 5G radio 
spectrum and antennae will provide the underlying network infrastructure for 5G.

Radio site evolution

Non-massive MIMO

Massive MIMO

Future-proofing our fixed line infrastructure
In fixed, we are upgrading our cable infrastructure to the latest DOCSIS 3.1 technology and 
deploying fibre deeper into the network. This delivers a significant improvement in maximum 
user speeds and network capacity. The rollout of DOCSIS 3.1 is now well advanced in Spain, 
while in Germany we have commenced a two year rollout programme starting in 2018 .

Vodafone Germany household cable coverage and speeds

Today

12.7m

11m

Future

2020

12.7m

7m

2.5m

100 
Mbps

200  
Mbps

400 
Mbps

500 
Mbps

1.00 
Gbps

10.0 
Gbps

Vodafone Group Plc Annual Report 2018Strategic ReportCustomer eXperience 
eXcellence (‘CXX’)
Delivering an outstanding 
and differentiated experience 
for our customers

The Group’s CXX programme is our 
core marketing strategy for brand and 
service differentiation. Through our 
CXX programme we aim to deliver an 
outstanding and differentiated user 
experience for our customers,  
further building on our network 
leadership position.

The programme focuses on four key 
aspects of our customers’ experience 
with Vodafone, summarised by the 
acronym “CARE”.

Given the strategic importance of the 
programme, CXX performance indicators 
including Net Promoter Scores (‘NPS’) and 
brand consideration represent up to 40% 
of the annual bonus award for employees 
across the Group.

11

As the initiatives described below illustrate, we have made good progress this year in each of the 
areas covered by our CARE framework:

C onnectivity that is secure and smart 

Our “Secure Net” proposition is now live in ten markets, providing customers with extra 
security protection. And we have mobile network guarantees in place across 17 markets, 
promising customers their money back if the network fails to meet their expectations within 
their first month of use. 

A lways excellent value

Through our Big Data platform, which is live in 15 markets, we are able to notify 
customers of personalised solutions which meet their specific needs. Today, 35% of our 
communications with customers in these markets are supported by Big Data analysis.

R eal-time relevant rewards

Loyalty and reward programmes have now been implemented in 18 markets and are 
available either via the My Vodafone app or the Vodafone website. In 14 markets, we have 
also introduced gamification activities to make redemption of these rewards a fun 
experience, such as “Shake”, where customers shake their phone to receive rewards.

E asy, personal instant access

The My Vodafone app, which is now live across all of our markets, provides customers with 
a flexible way of monitoring and managing their services online. By the end of the financial 
year, My Vodafone app penetration across the Group reached 60%, up 5% year-on-year with 
customers on average using the app over nine times per month.

We continued to see the benefits of these CXX initiatives in our customer satisfaction scores. 
Overall we maintained our market-leading or co-leading position in consumer NPS in 17 out 
of 20 markets, and maintained the average gap between Vodafone and the third placed operator 
at 16 points. Our Enterprise position is even stronger, with leading or co-leading positions in 19 out 
of 20 markets.

We expect to further enhance our customers’ experience through digital channels and platforms. 
The focus will be on scaling up real-time and personalised offers, deploying artificial intelligence 
(AI) across both service and sales touchpoints and simplifying the access and use of our services, 
for example, via touch ID login and integrated virtual assistants.

Market-leading net promoter score

Consumer
(points)

  Gap to next best   

  Gap to third 

Improvement over the last three years

14

2

17

16

Net promoter score improved

Gap to next best improved

6

4

15/20

markets

17/20

markets

Average score improvement 
to next best

+8

points

2016

2017

2018

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information 
12

Our core programmes (continued)

Fit for Growth 
Our comprehensive cost 
efficiency programme

“Fit for Growth” is a comprehensive cost 
efficiency programme designed to drive 
operating leverage and margin expansion 
across the Group.

This targeted programme uses 
external “best in class” benchmarks 
to determine cost saving opportunities 
both at a local market and a Group level, 
where our global scale can provide 
a competitive advantage.

At the start of this year we launched our 
second phase of Fit for Growth, enabling 
us to broaden and deepen our cost 
saving initiatives. 

We have also developed a new customer 
profitability analytics platform, which 
has now been rolled out across 
nine markets. We see a substantial 
opportunity for margin improvement 
as we take commercial actions 
to capitalise on these insights.

We have continued to make good progress this year in lowering our operating cost base, 
reflecting the success of our Fit for Growth efforts. These Group initiatives include centralising 
procurement, developing shared service centres in low cost regions, improving sales channel 
efficiency, standardising network design and zero based budgeting (‘ZBB’) initiatives. As a result, 
we were able to lower our net operating costs on an organic basis for the second year running. 
Importantly, this cost reduction was achieved while maintaining our robust commercial 
momentum and despite a 63% increase in mobile data traffic during the year.

Fit for Growth impact over three years

Centralised  
procurement 

80%

+20pp

Number of  
full-time employees 
in Shared Services

19,000

Network design 
standardisation 
savings

€340m

Group support 
functions ZBB 
savings

€240m

This sustained focus on cost efficiencies meant that for the third year in a row we were able 
to grow our adjusted EBITDA faster than service revenues, supporting a significant improvement 
in our adjusted EBITDA margins. This improvement was broad-based, with 20 out of 25 markets 
growing adjusted EBITDA faster than service revenue during the past year. Overall, we achieved 
a 1.3 percentage point improvement in the Group’s underlying organic adjusted EBITDA margin 
(excluding EU regulation, UK handset financing, and settlements).

Broad based adjusted EBITDA improvement from Fit for Growth

2018 YoY adjusted EBITDA margin movement (pp)

Controlled

Joint ventures

2.41

2.1

2.0

1.6

1.4

1.2

1.0

0.42

(0.3)

(1.4)

0.0

(5.2)

Germany Greece Portugal

Ireland

Turkey

Spain

Italy

UK

Vodacom Egypt

1  Adjusted EBITDA excluding the impact of a German legal settlement.
2  Adjusted EBITDA excluding UK handset financing and regulatory settlements.
3  Based on US GAAP reporting.
4  Merger with Idea Cellular in India has not yet closed.

Netherlands3

India4

New “cost teardown” model implemented

During the year we implemented a structured 
teardown methodology to better understand our 
costs at a component level. The model enables 
an accurate “should cost” figure to be calculated 
which can then be used to better inform negotiations 
with suppliers. 

€125m

Our “cost teardown” model has enabled us to deliver 
procurement savings of €125 million this year.

It does this by defining the absolute minimum 
requirements (AMR), increasing knowledge of 
discrete parts, and enabling design optimisation and 
trade-off of requirements. This year, we have been 
able to deliver procurement savings of €125 million 
from the adoption of this methodology. Our initial 
focus has been on hardware costs, while going 
forward we see further opportunity to expand into 
services and customer premises equipment to 
deliver future savings.

Vodafone Group Plc Annual Report 2018Strategic ReportDigital Vodafone 
The next phase of the Group’s  
strategic development

The “Digital Vodafone” programme 
develops and strengthens our existing 
Customer eXperience eXcellence (‘CXX’) 
programme and enables us to build 
on our Fit for Growth achievements.

We aim to deliver the most engaging 
digital experience for our customers, 
blending the digital and physical assets 
of Vodafone to provide personal, instant 
and easy interactions. 

By using advanced digital technologies 
our ambition is to enhance our customers’ 
experience, generate incremental 
revenues and continue to reduce net 
operating costs on an organic basis.

13

Our goal: to lead the industry in the transition to digital

Digital customer management

Digital technology

Digital operations

CVM campaigns enabled by Big Data
Better targeting of the base1

Digital channels share of sales mix2
Reduce reliance on indirect channels

My Vodafone app penetration
Improve customer engagement

Chatbots (% of contacts)
Moving from mostly human to mostly digital

Frequency of contacts3
Blending the best of digital and human interactions

Notes: 
1  Average of EU4 (Germany, Italy, UK and Spain). 
2  Mobile and Fixed acquisitions and upgrades. 

March 2017

March 2018

March 2021

15%

9%

55%

0%

1.9

35%

11%

60%

1%

1.7

100%

>40%

95%

60%

1.2

3  FOC requiring human intervention per year.

Digital customer management 
We intend to increase the use of data analytics to provide predictive, proactive and personalised 
offers to our customers, optimising the efficiency of our marketing spend, enhancing ARPU 
and improving our direct channel mix. The My Vodafone app and our digital marketing channels 
will, over time, become our main customer acquisition and management platform. 

We will also be able to meet any customer request through automated, digital support – 
for example, by using chatbots and digital agents that utilise rapidly developing artificial 
intelligence technologies, developed and shared on a Group-wide basis.

Digital technology management 
We will rapidly install new “middleware” on top of our legacy IT systems. This “Digital eXperience 
Layer” will accelerate the deployment of new digital capabilities, de-coupling them from the 
longer and financially costly upgrade cycles for our legacy billing and other systems. In addition, 
real-time data analytics will enable even smarter network planning and deployment, as well 
as more precise ROI-based investment decisions. 

Together with the ongoing effort to migrate 65% of our IT applications to the cloud, we aim 
to achieve significant capex and opex efficiencies, allowing us to re-invest based on customers’ 
actual and predicted profitability. 

Digital operations 
We see substantial scope for digitalisation to accelerate the simplification and automation 
of standard processes, in both operational and support areas. These include IT and network 
operations, customer management back office functions and all other administrative activities. 
We have already established an automation unit and we have made good progress with over 
200 bots active in our Shared Service Centres.

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information14

Chief Executive’s strategic review

Building a digital  
leader in data  
communications

Review of the year
This has been a year of robust commercial 
momentum and significant strategic 
progress, with a strong financial performance 
that exceeded our initial expectations 
for profitability and cash generation. 
Our customers enjoyed our best ever mobile 
network performance, and together with 
improvements in customer service and 
in the stability of our modernised IT and 
billing platforms, particularly in the UK, this 
contributed to our highest ever net promoter 
scores (‘NPS’) at year-end.

As I describe in more detail overleaf, our three 
“growth engines” performed well. Mobile data 
growth remains strong, up 63% year on year, 
and our “more-for-more” propositions helped 
to offset regulatory headwinds. We remained 
Europe’s fastest growing and leading 
challenger in broadband, adding 1.1 million 
households during the year, and also added 
0.8 million converged customers, typically 
increasing ARPU and reducing churn. 
Meanwhile, our Enterprise business continued 
to outperform our peers thanks to the success 
of our world-leading IoT division, despite 
an overall declining market environment. 
We achieved all of this while lowering our 
net operating costs on an organic basis for 
the second year in a row, thanks to our Fit for 
Growth initiatives.

Network leadership: preparing 
for 5G
The substantial investments we made during 
Project Spring, supported by sustained 
ongoing capital expenditure, have allowed 
us to maintain our network leadership and 
co-leadership positions in mobile. In several 
markets – notably in Germany and Italy – 
the gap in performance between ourselves 
and the value players continued to widen, 
supporting a premium price differential.

We are optimistic about the long-term 
potential of 4.5G and 5G services, and we 
intend to invest in the upcoming 5G spectrum 
auctions over the next two years in order to 
maintain and optimise our spectrum position 
across all technologies. 

We expect to deepen our 4.5G coverage 
and then launch 5G services in 2020, 
once handsets are widely available, as 
this will become the lowest cost option to 
add incremental capacity. We expect 5G 
investments to be funded from within our 
existing levels of capital expenditure.

Acquiring Liberty Global’s  
cable assets in Germany,  
Central and Eastern Europe
In May 2018, we announced our intention 
to acquire Unitymedia in Germany, as well 
as the UPC cable assets in Central and 
Eastern Europe (‘CEE’), from Liberty Global 
for a total enterprise value of €18.4 billion. 
This transaction transforms Vodafone into 
Europe’s leading next generation infrastructure 
owner with 54 million on-net homes, 
out of a total NGN footprint of 114 million. 
In Germany we will become a converged 
national challenger, and in our predominately 
mobile-only markets in CEE we will 
significantly accelerate our convergence 
strategy. In total we will acquire gigabit capable 
networks passing 17.4 million marketable 
homes, including 11.0 million in Germany, with 
an attractive organic growth outlook given 
a speed advantage versus local incumbents 
and relatively low broadband penetration. 
In-market consolidation across the four 
countries is expected to create synergies 
with an NPV of over €7.5 billion, with run-rate 
cost and capex savings of €535 million by the 
fifth year post completion (before integration 
costs). The transaction is subject to regulatory 
approvals and is expected to close around the 
middle of calendar 2019.

Creating a new market leader 
in India
I am pleased with the progress we are making 
in securing regulatory approvals for the 
merger of Vodafone India with Idea Cellular, 
which is expected to close by the end of June, 
and we recently announced the appointment 
of a combined management team. Separately, 
in April 2018 we also announced the merger 
of Indus Towers with Bharti Infratel, creating 
India’s leading listed tower company in which 
we will own a significant liquid stake.

Customer eXperience eXcellence 
(‘CXX’) and Digital Vodafone
Our efforts to deliver an outstanding customer 
experience, capitalising on our leading network 
quality, contributed to further gains in NPS 
across most of our markets during the year. 
In 17 out of 20 markets we now have a leading 
or co-leading consumer NPS score. Even more 
importantly, the NPS gap between ourselves 
and the third placed competitor (typically the 
value-players) is now 16 points.

During the year we decided to initiate a new 
strategic programme, “Digital Vodafone”, 
which will leverage on our earlier work with 
the CXX programme. We aim to transform 
our business model by delivering the most 
engaging digital experience for our customers; 
using advanced data analytics to improve 
all commercial and technology investment 
decisions; and automating key aspects of our 
operations. Our ambition is to generate 
incremental revenues and to further reduce 
net operating costs on an organic basis.

The programme is already being implemented 
across our largest operating businesses, where 
we are merging commercial and technology 
teams to achieve better and more efficient 
product and service development, at a lower 
cost than in the traditional “siloed” functional 
model. We are also insourcing critical digital 
skills, in order to reduce reliance on external 
developers and adopt more agile working 
processes, and we have strengthened our 
internal digital marketing platforms and 
units, to achieve a better return on our 
media investments.

This transformational programme will be the 
most important source of differentiation 
and efficiency gains for Vodafone in the 
coming years.

Chief Executive succession
It has been a privilege to spend 20 years 
of my life working at Vodafone, the last ten 
of which as Group CEO. The company has 
evolved from a collection of assets – mostly 
consumer mobile – and minorities, to a strong 
mobile and fixed infrastructure owner, with 
co-controlled JVs and a strong Enterprise 
business. I am highly confident that Nick 
Read and Margherita Della Valle, whom 
I have worked with extensively throughout 
this time, are the right choices to lead the 
company through this exciting next phase 
of convergence and digital transformation.

Vittorio Colao
Chief Executive

Vodafone Group Plc Annual Report 2018Strategic Report 
15

In AMAP, data revenues grew strongly, 
supported by the relative scarcity of fixed 
internet access, low data penetration and 
the success of our personalised offers 
to customers.

We have launched new  
“worry-free” services
In 2017, we launched “Vodafone Pass”, an 
innovative proposition which allows customers 
to buy passes that give worry-free access to 
social, media and video applications without 
using their data allowance. Vodafone Pass is now 
available in 13 markets, with 13.0 million unique 
users enjoying over 19 million passes by the end 
of the year.

13.0m

unique Vodafone Pass users

Following the introduction of “Roam-like-at-
home” regulation in Europe our customers 
can now also benefit from worry-free roaming 
across 35 markets where they can use their 
domestic voice and data allowances abroad 
at no additional cost. As a result, roaming data 
usage is up 132% YoY.

The future is exciting

In November, we launched our new 
“V by Vodafone” consumer Internet 
of Things (IoT) business. 

This enables customers to connect 
both Vodafone branded and third party 
electronics products to Vodafone’s 
leading international IoT network. 
These products can be easily managed 
using the “V by Vodafone” smartphone 
app, providing customers with a single 
overview of all IoT-enabled products 
registered to their account. 

Customers pay a low-cost fixed monthly 
subscription for each “V-Sim”; initial products 
include the V-Auto, V-Camera, V-Pet, V-Bag 
and V-Home connected devices.

Our growth engines

Mobile data
Providing the best mobile 
data experience

Context

 – The demand for mobile data is growing  

rapidly. Over the past three years data usage 
on our network has more than tripled

 – This is being driven by increased smartphone 
adoption, customers moving to 4G (which 
provides faster data speeds and lower latency 
for a better user experience), and an increasing 
trend towards bigger data bundles

 – Customers want to use data in a “worry-free” 
way, without incurring unexpected costs 
whether using their mobiles at home or abroad

 – Our substantial network investments create 

a strong platform to capture this demand and 
enable us to differentiate ourselves versus our 
competitors on data quality

Our goals

 – To monetise this growth in mobile data 
through a range of “more-for-more 
propositions” (where we provide additional 
benefits to customers for a small incremental 
monthly fee), as well as providing personalised 
offers supported by our advanced 
data analytics

 – Provide worry-free offers to customers 

to further encourage data usage

 – Further increase smartphone and data 
penetration across our customer base. 
In Europe and AMAP smartphone penetration 
is 73% and 43% respectively 

 – Accelerate the adoption of new consumer IoT 
products and services, both using our own 
“V by Vodafone” and third-party solutions

 – Further improve and enhance our network to 

provide the best data experience 

The demand for mobile data  
has continued to grow rapidly
During the financial year, data traffic across 
our network increased by 63% (Europe: 
61%, AMAP: 66%). Additionally, India data 
traffic increased fourfold following a steep 
decline in data prices. This reflected strong 
4G customer growth, up 63% to 122 million 
customers (an increase of 47 million in the 
year), together with increased data allowances. 
Smartphone usage also continued to grow, 
with customers using 2.5GB on average each 
month, up 51% year-on-year (Europe: 2.6GB, 
AMAP 2.2GB, India 3.5GB).

Sustained data growth

 YoY growth (%)  

 YoY growth (PB)  

 Monthly usage (GB)1

62

63

67

61

2.0

368

2.2

355

1.7

288

1.6

249

60

2.5

388

Q4 
2017

Q1 
2018

Q2 
2018

Q3 
2018

Q4 
2018

1 

iPhone and Android monthly average usage.

Monetising data growth through 
“more-for-more” propositions
In Europe, we are monetising the growth 
in data usage through a range of “more-for-
more” propositions as well as personalised 
offers utilising advanced data analytics. 
As a result, underlying consumer contract 
ARPU is stabilising across many of our markets, 
although regulatory drags and a mix shift 
towards lower priced SIM-only contracts are 
weighing on reported ARPU metrics. 

Examples of our more-for-more and personalised offers

More-for-more

Vodafone Pass

Germany 
In October 2017 all new customers received 
a monthly “pass” in return for +€3/month

Live in 13 markets 
Available for different durations, for example, 
in Egypt available on an hourly basis

Segmented offers

Personalised offers/data analytics

Portugal 
Youth segment “Yorn Shake It” prepaid 
top-up gaming experience 

South Africa 
1.45 billion “Just 4 You” bundles sold this year, 
+99% year-on-year

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information16

Our growth engines (continued)

We have Europe’s  
largest NGN footprint
Our fixed NGN footprint has continued to 
expand and now covers 107 million marketable 
households, an increase of 11 million in the 
year. Within this, 36 million households are on 
our fully owned network (‘on-net’) including 
VodafoneZiggo in the Netherlands, and a 
further 7 million households are covered 
through strategic partnership agreements 
where we have attractive commercial/access 
terms. This provides us with a significant 
platform for growth.

European homes marketable2
(Q4 2018 – million)

165m

100

Total  
homes

Total  
(incl. ADSL  
and NGN)

NGN  
wholesale

Strategic  
wholesale 
partnerships

Owned  
NGN  
network

139m

107m

43m

36m

84

65

26

22

% of homes

Using our flexible and capital 
smart infrastructure strategy
Our market-leading NGN footprint has 
been achieved using a flexible and capital 
efficient strategy which combines build/
co-build, strategic partnering, wholesale and 
acquisition/buy options. This approach allows 
us to continually optimise and improve our fixed 
access position over time. For example, during 
the year we signed a number of strategically 
important agreements, these included:

 – Our “Gigabit investment plan” in Germany, 
where we intend to invest approximately 
€2 billion on ultrafast services by the end 
of 2021. We expect this largely success-
based plan to drive incremental growth 
and attractive returns. We aim to deploy 
fibre to around 2,000 business parks, 
working with partners and independently; 
partner with local municipalities to reach 
around 1 million rural consumer homes 
with FTTH; and upgrade our existing cable 
infrastructure to deliver 1Gbps speeds to 
12.7 million households.

 – A long-term strategic partnership with 

CityFibre in the UK. This provides us with 
the ability to market FTTH to up to five 
million UK households by 2025 at attractive 
commercial terms. Our initial commitment 
is to one million households.

Capital-smart infrastructure strategy

Buy

Co/self 
build

Strategic 
p’ships

Rent

We are Europe’s fastest  
growing broadband provider
Penetration of our European on-net NGN 
households is 28%1, leaving substantial room 
for growth given competition primarily comes 
from incumbent’s copper-centric networks. 
Our off-net wholesale penetration is just 4%, 
a further growth opportunity.

During the past year, we added 1.3 million 
new broadband customers across the Group 
and maintained our position as the fastest 
growing broadband provider in Europe. 
As a result, our total broadband customer base 
across the Group is 16.1 million (19.7 million 
including JVs and associates). This strong 
commercial performance was supported 
by record growth in our NGN customer base 
of 2.0 million, reaching 9.9 million (13.2 million 
including VodafoneZiggo).

Gaining momentum 
in convergence
Our momentum in convergence has 
accelerated with 0.8 million converged 
customers added in the past year. In 
total our Group converged customer 
base now totals 4.5 million (5.5 million 
including VodafoneZiggo). We are seeing 
clear improvements in both customer 
churn and NPS for converged customers. 
The opportunity to grow our converged 
base remains significant with c.35% of 
our consumer broadband base in Europe 
(including VodafoneZiggo) taking both fixed 
and mobile products.

The future is exciting

 – In May 2018, we announced our 

intention to acquire Liberty Global’s 
operations in Germany, the Czech 
Republic, Hungary and Romania.

 – This further accelerates our convergence 
strategy, enabling us to become the 
leading NGN owner in Europe, expanding 
our “on-net” footprint to 54 million cable 
and fibre households covered and a total 
reach of 114 million homes and businesses 
including wholesale arrangements.

Fixed and Convergence
Winning fixed share, combining 
fixed and mobile

Context

 – Over the next five years, the number of 

households with NGN broadband (i.e. fibre 
or cable) is expected to double within 
Vodafone’s European footprint. This equates 
to c.50 million additional NGN households

 – This shift to NGN represents a significant 
window of opportunity for Vodafone to 
capture substantial and profitable market 
share gains

 – This opportunity is available to us as a result 

of our flexible and capital-smart infrastructure 
strategy, which has enabled us to create 
Europe’s largest NGN footprint covering 
107 million households

 – Gaining scale in fixed also allows us to sell 

bundles of fixed and mobile services within 
a single contract to our combined base, 
providing the opportunity to lower customer 
churn, grow ARPU through upselling additional 
services and increase customer lifetime value

 – Demand for convergence across our European 

markets is moving at different speeds, but 
we are well prepared to capitalise on this 
opportunity as it develops

Our goals

 – To make substantial and profitable market 

share gains in fixed line

 – Further grow and optimise our NGN footprint 

utilising our capital-smart strategy

 – Increase on-net penetration on our owned 

NGN network. Today, penetration across our 
European markets is 28%1

 – Continue to grow fixed service revenue as a 

percentage of our total service revenues. Over 
the last three years this percentage has grown 
from 22% to 25% today (29% in Europe)

 – Drive convergence across our markets in a 

disciplined way – making our customer base 
increasingly secure and more valuable

Vodafone Germany: Converged 
customers have lower churn
Q3 2018 customer churn reduction (%)

16

Significant  
mobile churn  
reduction 
in convergent  
households

-50%

c.8

Mobile  
churn

Converged  
churn

Including VodafoneZiggo.

1 
2  Across all Vodafone’s 13 markets.

Vodafone Group Plc Annual Report 2018Strategic ReportEnterprise
Connecting the people, places and 
things that matter to businesses

Context

 – The ability to turn inanimate objects into 
intelligent assets, collecting data and 
communicating, now makes it possible 
for businesses of all sizes to create new 
revenue streams and business models. 
Digital transformation is now a means of 
competitive differentiation

 – The divisions between mobile, fixed and 

IT have blurred and competition from OTT 
providers is intensifying 

 – The growth of IoT, security and other value 
added services such as data analytics, 
artificial intelligence and virtual reality 
continues to accelerate

Our goals

 – To help businesses, small and large, to succeed 

in a digital world

 – We aim to maintain our strong mobile market 
share and gain a profitable share in fixed line 
and converged services 

 – We also aim to lead the market in integrating 
value added services for SOHO and SMEs and 
be the partner of choice for large enterprises 
to connect their people, places and things to 
the Cloud 

Our Enterprise business
Enterprise is a key part of our business, 
representing 29% of Group service revenue. 
During the year, we continued to grow enterprise 
service revenue by 0.9%*, led by the success 
of our world-leading IoT platform, despite 
headwinds from roaming regulation in Europe. 
Excluding the impact of regulation, we grew 
service revenue by 2.1%* in the year.

Organic Enterprise service 
revenue growth
(%)

  Reported   

  Ex-regulation1 

2.4

1.9

2.1

0.9

0.2

Mobile

Fixed

Total

1  Excludes the impact of EU regulation and mobile 

termination rate changes.

What differentiates us
We have a unique global footprint that spans 
25 countries where we own networks and 
have partner agreements in 47 countries. 
As a result, we have a cost advantage compared 
to nationally based competitors who are forced 
to wholesale at a higher cost in order to provide 
services outside of their home footprint. 
We are also able to provide global service level 
agreements (‘SLAs’) to multinational customers 
as we own all of our infrastructure.

Being a challenger in fixed line, we are not held 
back by either legacy infrastructure or the loss 
of fixed voice revenues and continue to gain 
market share. Additionally, the upcoming 
technology shift to Software Defined 
Networking enhances the opportunity for 
us to provide new fixed services.

Our business also continues to benefit from 
greater exposure to fast growing emerging 
markets, such as South Africa, Turkey and 
Egypt, which make up 17% of Enterprise 
service revenues.

Finally, we have a market-leading platform 
in the rapidly growing Internet of Things (‘IoT’) 
segment. This provides us with the benefits 
of owner economics, and the ability to control 
the platform’s development and deployment 
as customer demands evolve. We also provide 
not just connectivity but truly “end-to-end” 
IoT services. This year, we grew our IoT service 
revenue by 14%*, adding more than a million 
SIMs per month and scaled our services 
businesses in key verticals including automotive 
and financial services. In total, we now have 
68 million SIMs on our network.

This differentiation is reflected in our market-
leading NPS scores, where we are the leader 
or co-leader in 19 out of 20 countries.

Outperforming our peers
These important differences have enabled 
us to maintain our service revenue growth 
over the past year while also continuing 
to outperform our peers.

17

We are also highly focused on our cost base 
and have implemented a multi-year margin 
improvement programme. This includes 
retiring expensive-to-run networks and services 
and migrating legacy customers to more 
profitable solutions. Through our own digital 
transformation programmes, we are also 
driving operational efficiencies by using Artificial 
Intelligence, machine learning and greater use 
of digital self-service tools.

Outperforming peers
Q4 2018 revenue growth

+1.5*

e
n
o
f
a
d
o
V

-1.3

-1.6

-2.3

-5.3

-5.7

-12.7

1
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o
t
i
t
e
p
m
o
C

2
r
o
t
i
t
e
p
m
o
C

3
r
o
t
i
t
e
p
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o
C

4
r
o
t
i
t
e
p
m
o
C

5
r
o
t
i
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p
m
o
C

6
r
o
t
i
t
e
p
m
o
C

In alphabetical order:  
AT&T Business Solutions, BT Business & Public Sector, 
BT Global Services, Deutsche Telekom T-Systems, 
Orange Enterprise, Verizon Enterprise Solutions.

Challenges
Consistent with the industry, we continue 
to experience downward pressure on mobile 
prices and ARPU, driven by aggressive 
competition and the consumerisation 
of Enterprise services, such as the Bring Your 
Own Device (‘BYOD’) trend. We are also reaching 
high smartphone penetration levels, and near 
ubiquitous availability of Wi-Fi that enables 
OTT operators to offer substitute services. 
For example, using WhatsApp to call when 
abroad instead of roaming on our network.

To off-set these challenges, we continue 
to develop value added services such as “Device 
Lifecycle Management” and new tariffs that 
monetise data.

The future is exciting

 – Our performance in the IoT automotive 

segment remains particularly strong, with 
over 14.4 million vehicles connected to 
our IoT platform. Vodafone is the only 
telco that is a Tier 1 supplier to automotive 
original equipment manufacturers 
(‘OEMs’), with customers including eight of 
the top ten car manufacturers globally.

 – We are continuing to expand our services 
in the automotive and insurance sectors 
with five vehicle manufacturers taking 
additional telematics services and we are 
now the second biggest provider of Usage 
Based Insurance information in Europe.

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
 
18

Chief Financial Officer’s review

Improving margins and  
strong financial results

Digital Vodafone will build 
on “Fit for Growth” achievements
I am pleased to report that for the third year 
in a row we grew our adjusted EBITDA faster 
than service revenues, supporting a significant 
improvement in our adjusted EBITDA margins, 
which have now risen from a low of 28.3% 
in 2015 to 31.6% in 2018. Adjusted EBIT has 
recovered even more sharply with organic 
growth of 47%. This margin improvement 
was supported by a further annual reduction 
in our organic operating costs on an absolute 
basis, reflecting the success of our “Fit for 
Growth” efforts. These include centralising 
procurement, developing Shared Service 
Centres and undertaking zero based 
budgeting efforts across the Group. 
Importantly, we achieved this cost reduction 
while maintaining robust commercial 
momentum, and despite a 63% increase 
in mobile data traffic during the year.

20

out of 25 markets growing adjusted EBITDA  
faster than service revenue

Our ambition is to continue to reduce net 
operating costs over the long-term through 
the “Digital Vodafone” programme, which 
aims to achieve savings by digitalising key 
aspects of our customer management, 
technology management and operational 
processes – activities which at present 
represent over €8 billion of annual cash 
costs. We are increasing our investments 
in “Agile” cross-functional teams, digital tools 
and IT capabilities, in order to strengthen our 
ability to market directly to our customers 
via the web and the My Vodafone app. By the 
2021 financial year, our target is that over 40% 
of our sales are via digital channels, up from 
just 11% today. This will allow us to reduce the 
commissions paid to third-party distributors 
and optimise the size of our retail footprint.

We are also creating efficient digital customer 
care solutions, including AI-enabled chatbots, 
in order to reduce the loading in our call 
centres, with a target that 60% of contacts 
are via digital agents by 2021. And we are 
introducing new “smart capex” allocation 
methodologies, based on broader and deeper 
data analytics which enable us to understand 
our profitability both by customer and 
by mobile site.

Maintaining a strong balance 
sheet post acquisitions
Vodafone has benefited throughout its 
history from a strong balance sheet and 
a robust investment grade credit rating, 
providing reliable and cost-effective access 
to debt capital markets. Our proposed 
acquisition of Unitymedia in Germany and 
cable operations in Central and Eastern 
Europe from Liberty Global does not alter 
this fundamental commitment.

We believe that modestly higher financial 
leverage – within an expected range 
of 2.5x–3.0x net debt/adjusted EBITDA moving 
forwards – is fully justified by an improved 
organic growth outlook and a more resilient 
revenue mix, as the Group becomes both 
more converged and more European following 
the acquisition. 

Our determination to maintain a robust 
investment grade credit rating is reflected 
in our intention to issue around €3 billion 
of new mandatory convertible bonds, as well 
as hybrid debt securities (which receive equity 
credit from rating agencies), as part of the 
financing for the acquisition. We will have 
the option to buy the mandatory convertible 
bonds back in three years’ time, avoiding 
equity dilution for our shareholders, providing 
that we have sufficient headroom within our 
targeted leverage range. On a pro-forma 
basis for the transaction with Liberty Global, 
our leverage was 3.0x as at 31 March 2018.

Developments in India
Given high competitive intensity and 
regulatory pressure, Vodafone India’s service 
revenue contracted by 19%* and adjusted 
EBITDA by 35%* on an organic basis during 
the year, while Idea Cellular reported 
a similar financial performance. We have 
taken a number of steps during the year 
to strengthen the financial position of the 
future joint venture, raising approximately 
€3.5 billion in incremental financing for the 
business. These actions include:

 – The sale of Vodafone India and Idea’s 

standalone tower assets for €1.0 billion, 
which we announced in October 2017

 – Idea’s equity raise of €0.8 billion in January 
2018, which Vodafone Group will match at 
the time the merger closes; combined with 
other adjustments, we currently estimate 
a net capital injection into India of up to 
€1 billion at closing in June 2018

 – The option to sell Idea’s 11.15% stake 
in Indus Towers to Bharti Infratel for 
approximately €0.8 billion in cash (based 
on the announcement on 25 April 2018); 
alternatively, the JV can elect to receive 
shares in the enlarged Indus Towers Ltd 
when the merger between Indus Towers 
and Bharti Infratel completes (by the end 
of fiscal 2019, subject to regulatory and 
other approvals).

These measures will support the joint venture 
while it focuses on capturing operational 
synergies as fast as possible; in addition, post 
competitor rationalisation the Indian mobile 
market has scope to recover, especially given 
the cash outflows currently experienced 
by the remaining operators. However, 
the company’s financial leverage is currently 
high on a pro-forma basis. In the event that 
in the future the joint venture partners 
decide to put in additional funding, the Group 
would draw upon the value of its stake 
in Indus Towers.

Vodafone Group Plc Annual Report 2018Strategic Report19

My priorities: 
Delivering a Digital Vodafone, 
leading in a Gigabit world
I feel both privileged and hugely energised 
by the opportunity to lead Vodafone, 
supported by a world class team, and I would 
like to recognise Vittorio for transforming 
Vodafone into the company it is today, 
and personally thank him for his mentorship 
over the past 12 years.

My immediate priorities will be to continue 
to work closely with Vittorio to conclude 
the India merger process, to make 
good progress in securing regulatory 
approvals for the acquisition of Liberty 
Global’s cable assets, and to accelerate 
the Digital Vodafone programme.

The Group has a clear strategic direction, 
so in the coming year I intend to focus 
on our organic performance, building on our 
leadership in next-generation networks and 
mobile to place us at the heart of a converged 
Gigabit Society. We need to deliver on our 
integration plans and the substantial synergies 
arising from our transactions in India, Germany 
and Central and Eastern Europe. At the 
same time, we must use Digital Vodafone 
to transform not only the world around us, 
but also our own business – enhancing 
the experience for our customers, while 
simplifying and streamlining our internal 
processes to achieve a much higher level 
of efficiency, and generate higher returns.

Nick Read
Chief Financial Officer

Third consecutive year of EBITDA margin expansion

Group adjusted EBITDA margin (%)

31.6%

30.8%

29.7%

Excluding EU roaming, 
handset financing 
and settlements

28.3%

2015

28.4%

2016

2017

2018

Strong 2018 financial results – 
exceeding guidance
During the year we exceeded our initial 
guidance for “4-8% organic adjusted EBITDA 
growth” and “around €5 billion of FCF pre-
spectrum”. At our half year results we revised 
our guidance upwards to “around 10% 
organic adjusted EBITDA growth”, stating 
that we expected “to exceed €5 billion of FCF 
pre-spectrum”. We more than met these 
revised targets, with 12%* organic adjusted 
EBITDA growth and €5.6 billion of FCF pre-
spectrum on a guidance basis. However, 
it is important to note that excluding the 
benefit of UK handset financing, settlements 
in the UK and Germany and the impact 
of EU regulation, our organic adjusted EBITDA 
growth was closer to 8%*.

A covered dividend
During the year we invested €1.1 billion 
in spectrum, renewing our 2G spectrum in Italy 
and making a down-payment for the UK 5G 
spectrum auction. Consequently, our FCF 
generation post spectrum and restructuring 
was €4.0 billion, higher than our cash dividend 
obligation of €3.9 billion. In the coming two 
years we expect higher spectrum costs 
as we look to acquire 5G spectrum in the 
3.4-3.7GHz bands, as well the 700MHz band, 
across most European markets. 

On the basis that this concentration of auction 
activity does not change our long-term 
average annual spectrum cost, which was 
€1.2 billion taking the average of the past 
nine years, we expect that our FCF generation 
will – on average – continue to cover our 
dividend obligations. This provides the Board 
with the confidence to reiterate our intention 
to grow the dividend per share annually, 
and recommend a further 2.0% increase in the 
dividend to 15.07 eurocents for the year.

Looking ahead
In the 2019 financial year, we expect to grow 
adjusted EBITDA by 1–5% on an organic basis, 
excluding the impact of UK handset financing 
and settlements, despite the arrival of a new 
entrant in Italy and increased competition 
in Spain. This implies an adjusted EBITDA range 
of €14.15–€14.65 billion at guidance exchange 
rates, under current accounting standards. 
We expect to generate FCF pre-spectrum 
of at least €5.2 billion.

During the coming year we will report our 
results under the new IFRS 15 accounting 
standard as well as under the prior accounting 
standards. Under IFRS 15, we expect our organic 
service revenue growth will be slightly higher, 
and our absolute adjusted EBITDA slightly lower, 
primarily due to the elimination of the impact 
of UK handset financing under our current 
accounting standards, with no impact on FCF.

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information20

Key performance indicators

Monitoring progress  
and performance
We measure our success by tracking key performance indicators that 
reflect our strategic, operational and financial progress and performance.

These drive internal management of the business and our remuneration.

Changes to KPIs this year
We have updated some of our KPIs 
to more accurately reflect our progress 
and performance.

New KPIs

 – Mobile data growth and network quality

 – Average smartphone data usage per 

customer in Europe

 – IoT SIM growth

KPIs removed

 – 4G coverage

Notes:
Includes Netherlands.
1 
2 
Includes India.
3  Excludes Qatar.
4  Excluding the impact of a German legal settlement.

Core programmes

Network leadership 
Mobile data growth  
and network quality 

The growth of Group data traffic over our network 
and proportion of data sessions delivered at 
high-definition (HD) quality (i.e. exceeds 3 Mbps).

Achieved

  % data growth  
  % of data sessions >3 Mbps (iPhone & Android only)

2016

2017

2018

74

65

63

89

90

91

Customer eXperience  
eXcellence (‘CXX’) 
Consumer mobile net  
promoter score1,2
number of markets with NPS leadership 
or co-leadership, out of 20 markets

We use NPS to measure the extent to which 
our customers would recommend us to friends 
and family. Our goal is to be NPS leader in all 
of our markets. 

More work to do

Growth engines

Mobile data 
4G customers1,2
million

To monetise our network investments, we aim 
to migrate and attract new customers on to our 
4G network. We have continued to significantly 
grow our 4G customer base and as a result data 
usage on our network has increased by 63% over 
the last year. 

Achieved

2016

2017

2018

46.8

74.7

121.7

Fixed and Convergence 
Fixed broadband and  
converged consumer  
customers1,2
million

We aim to rapidly grow our fixed broadband 
customer base through market share gains, 
and drive convergence across our fixed and 
mobile customer base. During the year we added 
1.3 million broadband customers, and maintained 
our position as the fastest growing broadband 
provider in Europe, taking our total customer 
base to 19.7 million (including JVs and associates). 
We also added 0.8 million converged customers 
in the year, taking our overall total base to 5.5 million 
(including VodafoneZiggo).

Achieved

  of which, consumer converged customers

2016

3.1

13.4

2017

2018

3.8

5.5

18.0

19.7

Service revenue, fixed revenue, enterprise service revenue, 
IoT revenue, adjusted EBITDA, adjusted EBITDA margin, 
free cash flow (pre-spectrum) and organic growth are 
alternative performance measures. See “Alternative 
performance measures” on page 207 for further details 
and reconciliations to the respective closest equivalent 
GAAP measure.

2016

2017

2018

13

19

173

Enterprise: 
Fixed as a percentage of  
enterprise service revenue
%

Our core European mobile business continued 
to face ARPU pressure in mobile reflecting ongoing 
price competition. As a result, we are seeking 
to diversify into fixed and enterprise related services 
to offset this pressure.

Fit for Growth 
Grow adjusted EBITDA  
faster than service revenue, 
improving margins 
out of 25 markets

The number of markets growing organic adjusted 
EBITDA faster than service revenue. 

Paying for performance
The incentive plans used to reward 
the performance of our Directors and 
our senior managers, with some local 
variances, include measures linked 
to our KPIs. These KPIs continued 
to show improvement, and as a result this 
year’s Group annual bonus was higher 
than last years as overall performance 
was ahead of our internal targets.

70 Read more on rewards and performance  

in the Remuneration Report

Achieved

2016

2017

2018

15

17

20

Achieved

2016

2017

2018

28

29

30

Vodafone Group Plc Annual Report 2018Strategic ReportGrowth engines

Financial performance

The Group delivered a strong financial 
performance supported by our good 
commercial momentum and sustained 
focus on cost efficiencies. As a result 
we were able to exceed both our initial 
and revised financial targets for the year, 
delivering 11.8% organic adjusted EBITDA 
growth and €5.6 billion of free cash flow 
pre-spectrum. Our dividend per share grew 
by 2% to 15.07 eurocents.

22 Read more on financial performance

21

Organic service revenue growth
%

Growth in revenue demonstrates our ability 
to grow our customer base and/or ARPU. Our goal 
is to continue to grow our service revenue. We met 
this goal again this year despite new EU roaming 
regulation dragging on our reported results. Overall, 
we delivered organic Group service revenue growth 
of 1.6%*,4 in the year (Europe: 0.6%*,4; AMAP 7.7%).

Achieved

2016

2017

2018

1.1

1.9

1.64

Organic adjusted EBITDA growth
%

Organic adjusted EBIT growth
%

Growth in adjusted EBITDA supports our free 
cash flow which helps fund investment and 
shareholder returns. Our adjusted EBITDA grew 
organically by 11.8% this year, a significantly faster 
pace than service revenue, or 7.9% excluding 
regulation, UK handset financing and settlements. 
Consequently, the Group’s adjusted EBITDA margin 
improved by 1.9 percentage points to 31.6%, 
or by 1.3 percentage points on an organic basis 
excluding regulation, UK handset financing 
and settlements.

Adjusted EBIT is an important indicator of 
profitability and returns for the Group. On a reported 
basis, our organic adjusted EBIT grew by 47% driven 
by our strong adjusted EBITDA performance, which 
translated into even faster adjusted EBIT growth, 
combined with lower depreciation and amortisation 
expenses which continue to stabilise as our capital 
intensity normalises post Project Spring. It has been 
a strong in-year performance, but there is still more 
work to be done to improve profitability and our 
return on capital.

Mobile data 
Average smartphone data  
usage per customer in Europe
GB/month (iPhone & Android only)

Our range of “more-for-more” propositions (where 
we provide additional benefits to our customers 
for a small incremental fee) and “worry-free” offers 
are encouraging customers to use more data and 
enabling us to monetise this growth.

Achieved

2016

2017

2018

1.1

1.7

2.6

Fixed and Convergence 
European owned NGN  
coverage and strategic  
partnerships1
million marketable households passed

To meet the growing demand for NGN fixed 
and converged services we aim to continually 
grow and optimise our NGN reach. We now have 
the largest NGN footprint in Europe covering 
107 million marketable households. This comprises 
of 36 million homes passed by our owned cable 
and fibre network (including VodafoneZiggo), 
7 million through strategic partnership agreements, 
and a further 64 million via wholesale access terms.

Achieved

  On-net 

  Strategic partnerships 

Exceeded

2016

2017

2018

27

2

36

36

5

7

2.3

2016

2017

2018

5.8

Exceeded

2016 -7.3

2017

2018

7.0

11.8

47.2

Enterprise: 
IoT SIM growth
million

We are a market leader in the rapidly growing 
Internet of Things (‘IoT’) segment. We offer a diverse 
range of services to our Enterprise customers 
including managed IoT connectivity, automotive 
and insurance services, smart metering and health 
solutions. This year we grew our IoT service revenue 
by 14%*, and in total we now have 68 million SIMs 
on our network.

Free cash flow pre-spectrum
€ billion

Dividend per share
eurocents

Cash generation is key to delivering strong 
shareholder returns. On a guidance basis, 
we delivered €5.6 billion of free cash flow pre-
spectrum in the year, fully covering our dividend 
obligations, or €5.4 billion pre-spectrum payments 
on a reported basis.

The ordinary dividend per share continues 
to be a key component of shareholder return. 
It is the Board’s intention to grow the dividend per 
share annually. This year we increased the dividend 
per share by 2%.

Achieved

2016

2017

2018

Exceeded

  reported 

  guidance basis 

37

52

68

1.3

2016

2017

2018

4.1

5.4

5.6

Achieved

2016

2017

2018

14.48

14.77

15.07

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information22

Our financial performance

Our financial performance
This section presents our operating performance, providing commentary on 
how the revenue and the adjusted EBITDA performance of the Group and 
its operating segments have developed over the last year. The results for 
both years include the results of Vodafone India as discontinued operations 
following the agreement to combine it with Idea Cellular. 

Group1,2

Revenue

Service revenue
Other revenue
Adjusted EBITDA
Depreciation and amortisation
Adjusted EBIT
Share of adjusted results in associates and joint 
ventures5
Adjusted operating profit
Adjustments for:

Europe
€m
33,888 
30,713 
3,175 
11,036 
(8,181)
2,855 

AMAP
€m
11,462 
9,501 
1,961 
3,757 
(1,655)
2,102 

40 
2,895 

351 
2,453 

Other3
€m
1,408 
1,037 
371 
(56) 
(74)
(130) 

(2)
(132)

Eliminations
€m
(187) 
(185) 
(2) 
– 
–
– 

2018
€m
46,571 
41,066 
5,505 
14,737 
(9,910)
4,827 

2017
€m
47,631 
42,987 
4,644 
14,149 
(10,179)
3,970

Reported
(2.2)
(4.5)

% change

Organic*
3.8 
1.64 

4.2 

11.8 

21.6 

47.2 

–
– 

389 
5,216 

164
4,134 

26.2 

49.0 

Restructuring costs
Amortisation of acquired customer bases and brand intangible assets
Other income and expense6

Operating profit
Non-operating income and expense
Net financing costs
Income tax credit/(expense)
Profit/(loss) for the financial year from continuing operations
Loss for the financial year from discontinued operations
Profit/(loss) for the financial year

(156)
(974)
213 
4,299 
(32)
(389)
879
4,757
(1,969)
2,788

(415)
(1,046)
1,052 
3,725 
(1) 
(932) 
(4,764) 
(1,972) 
(4,107) 
(6,079) 

Notes:
1  2018 results reflect average foreign exchange rates of €1:£0.88, €1:INR 75.48, €1:ZAR 15.19, €1:TKL 4.31 and €1: EGP 20.84.
2  Service revenue, adjusted EBITDA, adjusted EBIT and adjusted operating profit are alternative performance measures which are non-GAAP measures that are presented to provide readers 
with additional financial information that is regularly reviewed by management and should not be viewed in isolation or as an alternative to the equivalent GAAP measure. See “Alternative 
performance measures” on page 207 for reconciliations to the closest respective equivalent GAAP measure and “Definition of terms” on page 222 for further details.

3  The “Other” segment primarily represents the results of shareholder recharges received from Vodafone Netherlands, VodafoneZiggo and Vodafone India, partner markets and the net result 

of unallocated central Group costs.

4  Excluding the impact of a German legal settlement.
5  Excludes amortisation of acquired customer bases and brand intangible assets of €0.4 billion (2017: €0.1 billion).
6  Year ended 31 March 2017 includes a €1.3 billion gain on the formation of the VodafoneZiggo joint venture in the Netherlands.

Revenue
Group revenue decreased 2.2% to €46.6 billion and service revenue 
decreased 4.5% to €41.1 billion. In Europe, organic service revenue 
increased 0.9%* and in AMAP, organic service revenue increased 
by 7.7%*. Further details on the performance of these regions is set 
out below.

Note:
*  All amounts in the Our financial performance section marked with an “*” represent organic 

growth which presents performance on a comparable basis, both in terms of merger 
and acquisition activity and movements in foreign exchange rates. Organic growth 
is an alternative performance measure. See “Alternative performance measures” 
on page 207 for further details and reconciliations to the respective closest equivalent 
GAAP measure.

Adjusted EBITDA
Group adjusted EBITDA increased 4.2% to €14.7 billion, with organic 
growth in Europe and AMAP partly offset by foreign exchange 
movements and the deconsolidation of Vodafone Netherlands 
following the creation of our joint venture “VodafoneZiggo”. 
The Group’s adjusted EBITDA margin improved by 1.9 percentage points 
to 31.6%. On an organic basis, adjusted EBITDA rose 11.8%* and the 
Group’s adjusted EBITDA margin increased by 2.2* percentage points 
driven by organic margin improvement in Europe.

Adjusted EBIT
Adjusted EBIT increased by 21.6% to €4.8 billion as a result 
of both strong adjusted EBITDA growth and lower depreciation and 
amortisation expenses. On an organic basis, adjusted EBIT increased 
by 47.2%* for the year. 

Vodafone Group Plc Annual Report 2018Strategic ReportOperating profit
Adjusted EBIT excludes certain income and expenses that we have 
identified separately to allow their effect on the results of the Group 
to be assessed. The items that are included in operating profit but are 
excluded from adjusted EBIT are discussed below.

The Group’s share of adjusted results in associates and joint ventures 
was €0.4 billion, up from €0.2 billion in the prior year due to higher 
contributions from VodafoneZiggo and Vodafone Hutchison Australia. 
Restructuring costs decreased by €0.2 billion due to the prior year 
including the impact of cost efficiency actions taken in Germany and 
the UK. Amortisation of intangible assets in relation to customer bases 
and brands is recognised under accounting rules after we acquire 
businesses and was €1.0 billion, largely unchanged compared to the 
prior year. Other income and expense were a €0.2 billion gain during 
the year compared to €1.1 billion in the prior year which included 
a €1.3 billion gain on the formation of VodafoneZiggo.

Including the above items, operating profit increased by €0.6 billion 
to €4.3 billion. Higher adjusted EBIT and share of adjusted results 
in associates and joint ventures and lower restructuring costs more than 
offset the inclusion of the gain on the formation of the VodafoneZiggo 
joint venture in the prior year.

Net financing costs

Investment income
Financing costs
Net financing costs
Analysed as:
Net financing costs before interest on 
settlement of tax issues
Interest income/(expense) arising on 
settlement of outstanding tax issues

Mark-to-market gains
Foreign exchange1
Net financing costs

23

2018
€m 
685 
(1,074)
(389)

2017
€m 
474 
(1,406)
(932)

(749)

(979)

11 
(738)
27 
322 
(389)

(47)
(1,026)
66
28
(932)

Note:
1  Primarily comprises foreign exchange rate differences reflected in the income statement 

in relation to certain sterling and US dollar balances. 

Net financing costs decreased by €543 million primarily driven 
by favourable foreign exchange rate movements. 

Net financing costs before interest on settlement of tax issues includes 
favourable foreign exchange movements related to both subsidiary 
borrowings and central hedging strategies. Excluding these, underlying 
financing costs remained stable, reflecting consistent average net debt 
balances and weighted average borrowing costs for both periods.

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information 
24

Our financial performance (continued)

Taxation

Income tax credit/(expense):
Tax on adjustments to derive adjusted profit 
before tax
Deferred tax following revaluation of 
investments in Luxembourg
Luxembourg deferred tax asset recognised in 
the year
Deferred tax on use of Luxembourg losses in 
the year
Tax on the Safaricom transaction
Reduction in deferred tax following rate 
change in Luxembourg
Adjusted income tax expense for 
calculating adjusted tax rate1

Profit before tax
Adjustments to derive adjusted  
profit before tax (see earnings per share)
Adjusted profit before tax1
Share of adjusted results in associates and joint 
ventures
Adjusted profit before tax for calculating 
adjusted effective tax rate1

Adjusted effective tax rate1

2018
€m
879 

2017
€m
(4,764) 

(188)

(320) 

(330)

(328) 

(1,603)

1,603 

304 
110 

369 
–

– 

2,651

(828)

(789)

3,878 

2,792 

530 
4,408 

480 
3,272 

(389)

(164)

4,019 

3,108 

20.6% 

25.4% 

The Group’s adjusted effective tax rate for its controlled businesses for 
the year ended 31 March 2018 was 20.6% compared to 25.4% for the 
last financial year. The lower rate in the current year is primarily due 
to the closure of tax audits in Germany and Romania as well as a change 
in the mix of the Group’s profits. We now expect the adjusted effective 
tax rate to be in the low to mid-twenties over the medium term. 

The Group’s adjusted effective tax rate for both years does not include 
the following items; deferred tax on the use of Luxembourg losses 
of €304 million (2017: €369 million); an increase in the deferred tax 
asset of €330 million (2017: increase of €328 million) arising from 
a revaluation of investments based upon the local GAAP financial 
statements and tax returns; the recognition of a deferred tax asset 
of €1,603 million due to higher interest rates; and a tax charge in respect 
of capital gains on the transfer of shares in Vodafone Kenya Limited 
to the Vodacom Group of €110 million (2017: €nil). The year ended 
31 March 2017 also excludes a reduction in our Luxembourg deferred 
tax assets of €2,651 million following a reduction in the Luxembourg 
corporate tax rate to 26.0%. These items change the total losses 
we have available for future use against our profits in Luxembourg and 
do not affect the amount of tax we pay in other countries.

Note:
1  See “Alternative performance measures” on page 207 for further details and reconciliations 

to the respective closest equivalent GAAP measure.

Earnings per share
Adjusted earnings per share, which excludes the results of Vodafone 
India which are included in discontinued operations, were 11.59 
eurocents, an increase of 44.2% year-on-year, as higher adjusted 
operating profit and lower net financing costs more than offset the 
increase in income tax expense.

Basic earnings per share were 8.78 eurocents, compared to a loss per 
share of 22.51 eurocents for the year ended 31 March 2017, with the 
increase largely due to the prior year including a non-cash impairment 
charge of €3.7 billion, net of tax, recognised in discontinued operations 
in respect of the Group’s investment in India and the changes in deferred 
tax on losses, as described above, both of which have been excluded 
from adjusted earnings per share.

Profit/(loss) attributable to owners  
of the parent
Adjustments: 

Amortisation of acquired customer base 
and brand intangible assets 
Restructuring costs
Other income and expense
Non-operating income and expense 
Investment income and financing costs 

Taxation
India1
Non-controlling interests 
Adjusted profit attributable to owners 
of the parent2 

Weighted average number of shares 
outstanding – basic

Earnings per share:

Basic earnings/(loss) per share
Adjusted earnings per share

2018
€m

2017
€m

2,439

(6,297)

974 
156 
(213)
32 
(419)
530 
(1,707)
1,969 
(13)

1,046 
415 
(1,052)
1 
70 
480 
3,975 
4,107 
(16)

3,218 

2,249 

Millions

Millions

27,770

27,971

eurocents

eurocents

8.78c 
11.59c 

(22.51)c
8.04c

Notes:
1 

India is classified as discontinued operations and includes the operating results, financing, 
tax and other gains and losses of Vodafone India recognised during the year 

2  See “Alternative performance measures” on page 207 for further details and reconciliations 

to the respective closest equivalent GAAP measure.

Vodafone Group Plc Annual Report 2018Strategic Report 
 
 
 
 
25

Europe

Year ended 31 March 2018
Revenue

Service revenue
Other revenue
Adjusted EBITDA
Adjusted operating profit
Adjusted EBITDA margin

Germany
€m

Italy
€m

UK
€m

Spain
€m

Other Europe
€m

Eliminations
€m

Europe
€m

2017
€m

% change

Reported

Organic*

10,847 
10,262 
585 
4,010 
1,050 
37.0% 

6,204 
5,302 
902 
2,329 
1,049 
37.5% 

7,078 
6,094 
984 
1,762 
168 
24.9% 

4,978 
4,587 
391 
1,420 
163 
28.5% 

4,941 
4,625 
316 
1,515 
465 
30.7% 

(160)
(157)
(3)
– 
– 

33,888 
30,713 
3,175 
11,036 
2,895 
32.6% 

34,550 
31,975 
2,575 
10,283 
1,890 
29.8%

(1.9)
(3.9)

7.3 
53.2 

3.0 
0.9 

13.0 
86.3 

European revenue decreased by 1.9%. Foreign exchange movements 
contributed a 0.8 percentage point negative impact and the 
deconsolidation of Vodafone Netherlands contributed a 4.1 percentage 
point negative impact, offset by 3.0% organic growth. Service revenue 
increased by 0.9%* or 0.6%* excluding a legal settlement in Germany 
in Q4, driven by strong fixed customer growth and the benefit of the 
Group’s “more-for-more” mobile propositions in several markets, which 
offset increased regulatory headwinds following the implementation 
of the EU’s “Roam Like At Home” policy in June and the impact of the 
introduction of handset financing in the UK. Excluding regulation and 
UK handset financing, as well as a legal settlement in Germany in Q4, 
service revenue growth was 2.0%* (Q3: 1.9%*, Q4: 1.7%*).

Adjusted EBITDA increased 7.3%, including a 5.1 percentage point 
negative impact from the deconsolidation of Vodafone Netherlands 
and a 0.6 percentage point negative impact from foreign exchange 
movements. On an organic basis, adjusted EBITDA increased 13.0%*, 
supported by the benefit of the introduction of handset financing in the 
UK, regulatory settlements in the UK and a legal settlement in Germany. 
Excluding these items, as well as the net impact of roaming, adjusted 
EBITDA grew by 7.9*, reflecting operating leverage and tight cost control 
through our “Fit for Growth” programme.

Adjusted EBIT increased by 86.3%*, reflecting strong adjusted EBITDA 
growth and stable depreciation and amortisation expenses.

Other 
activity 
(including 
M&A)
pps
4.1 

Reported 
change 
%
(1.9)

Foreign 
exchange 
pps
0.8 

Organic*
change 
%
3.0 

2.6 
1.0 
(8.1)
1.8 
(19.6)
(3.9)

10.9 
4.5 
45.4 
4.4 
(18.8)
7.3 

– 
0.2 
0.1 
0.3 
22.9 
4.0 

(0.1)
0.1 
(1.2)
0.6 
26.8 
5.1 

– 
– 
4.5 
– 
(0.4)
0.8 

(0.1)
– 
7.6 
– 
(0.3)
0.6 

2.6 
1.2 
(3.5)
2.1 
2.9 
0.9 

10.7 
4.6 
51.8 
5.0 
7.7 
13.0 

53.2 

34.8 

(1.7)

86.3 

Revenue – Europe

Service revenue
Germany
Italy
UK
Spain
Other Europe
Europe

Adjusted EBITDA
Germany
Italy
UK
Spain
Other Europe
Europe

Europe adjusted 
operating profit

Germany
Service revenue grew 2.6%* or 1.6%* excluding the benefit in Q4 
of a one-off fixed line legal settlement. This performance was driven 
by strong contract customer base growth in both mobile and fixed, 
partially offset by regulatory drags. Excluding regulation and the legal 
settlement, service revenue grew by 2.5%*. Q4 service revenue grew 
5.9%*, or 1.8%* excluding the legal settlement, a slower rate of growth 
than in Q3 (2.5%*). This reflected a tough prior year comparator, 
particularly in wholesale, which more than offset the benefit from fully 
lapping the MTR cut implemented on 1 December 2016.

Mobile service revenue grew 0.4%* or 1.8%* excluding regulation. 
This was driven by a higher contract customer base, which more 
than offset lower contract ARPU (driven by a mix shift towards 
SIM-only/multi-SIM family contracts and regulation) and lower 
wholesale revenues. Q4 mobile service revenue grew 0.3%* (Q3: 1.8%*), 
with minimal impact from regulation. This slowdown in quarterly trends 
primarily reflects the lapping of strong wholesale MVNO revenues 
in the prior year. Our commercial performance in the year was strong 
as we added 657,000 contract customers (2016/17: 212,000). This was 
driven by higher activity in direct channels, lower contract churn and the 
continued success of our Gigacube fixed-wireless proposition. Our 4G 
population coverage is now 92% with the ability to offer 500Mbps 
in 40 cities, and we are currently piloting 1Gbps services in four cities. 
Our customer service was recently ranked 1st by “Connect” for overall 
service quality, consistent with our market-leading NPS ranking. 

Fixed service revenue grew by 6.1%* or 3.5%* excluding the legal 
settlement. This was supported by good customer base growth. 
Quarterly service revenue trends (excluding the legal settlement) 
improved to Q4: 4.2%* (Q3: 3.5%*). During the year we added 362,000 
broadband customers, of which 258,000 were on cable with the rest 
on DSL. Customer demand for our high speed propositions increased, 
with over 70% of cable gross adds in Q4 now taking our 200Mbps 
to 500Mbps offers. Our TV base remained stable at 7.7 million. 
Our convergence momentum continued to improve, supported by our 
GigaKombi proposition, and we added 278,000 converged customers 
in the year, taking our total consumer converged customer base 
to 700,000.

Adjusted EBITDA grew 10.7%* or 8.3%* excluding the legal settlement. 
This was driven by service revenue growth, our focus on more profitable 
direct channels, and a reduction in operating costs of 2.3%* despite the 
strong growth in customer numbers. Our adjusted EBITDA margin was 
37.0% and the adjusted EBITDA margin improved by 2.9 percentage 
points, or 2.4 percentage points excluding the legal settlement.

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information 
26

Our financial performance (continued)

Italy
Service revenue grew 1.2%* supported by strong customer base growth 
in fixed line, partly offset by lower mobile revenues. Q4 service revenue 
grew 0.7%* (Q3: -0.4%*), with the quarterly improvement led by mobile. 
In April 2018 we implemented a shift from 28-day billing to “solar” 
monthly billing across all products, however the antitrust authority 
(AGCOM) blocked the related change in monthly pricing; subsequently, 
we announced new price plans, which will be implemented at the end 
of May 2018. 

Mobile service revenue declined 1.0%*, driven by intense price 
competition in the prepaid market and the lapping of pricing actions 
from the prior year. Promotional activity in the prepaid segment 
remained high, driven by aggressive “below-the-line” offers. During the 
year we launched new segment led propositions and personalised 
offers, which helped to improve our sales mix and customer retention, 
supporting prepaid ARPU despite a competitive environment. We also 
retained our market leading network and NPS position in consumer and 
enterprise. Q4 mobile service revenue declined 1.5%* (Q3: -2.9%*). 

Fixed line service revenue grew 12.4%* driven by continued strong 
customer base growth and higher ARPU. This strong momentum was 
maintained in Q4 with service revenue growth of 11.1%* (Q3: 12.0%*). 
We added a record 307,000 broadband households in the year to reach 
a total broadband customer base of 2.5 million. Through our owned 
NGN footprint and strategic partnership with Open Fiber, we now 
cover 5.3 million marketable households. In April 2018, we announced 
an extension to our wholesale partnership with Open Fiber, enabling 
us to provide FTTH services to 9.5m households (271 cities) by 2022, 
at attractive commercial terms. During the year, we launched our 
new converged proposition “Vodafone One”, providing customers 
with a single fibre and 4.5G offer that can be enriched via Vodafone 
TV as well as exclusive advantages for family members. We added 
268,000 converged consumer customers in the year, taking our total 
base to 743,000. 

Adjusted EBITDA grew 4.6%*, with a 1.0 percentage point improvement 
in adjusted EBITDA margin to 37.5%. This was driven by revenue growth 
and tight cost control, having delivered a 6.0%* reduction in operating 
costs in the year.

UK
Service revenue declined 3.5%*, impacted by the drag from handset 
financing which weighed on organic service revenue by 2.5 percentage 
points. Excluding the impact of handset financing and regulatory 
drags, service revenue grew 0.3%*, with trends improving throughout 
the year, driven by improvements in consumer mobile and fixed line, 
largely offset by continued declines in Enterprise fixed. Q4 service 
revenue declined 3.4%* (Q3: -4.8%*), including an increased drag from 
handset financing of 4.4 percentage points (Q3: 3.6 percentage points). 
Excluding the impact from handset financing and regulation, Q4 service 
revenue grew 1.4%* (Q3: 0.4%*).

Mobile service revenue declined 4.2%*, but grew 0.7%* excluding 
the impact of handset financing and regulation. This underlying 
growth was supported by more-for-more actions, a better inflow mix 
of higher-value customers, and RPI-linked consumer price increases. 
Enterprise continued to decline in a competitive market, however ARPU 
trends improved with an increasing proportion of customers adopting 
our bespoke SoHo tariffs. Q4 mobile service revenue declined 5.7%* 
(Q3: 5.2%*), but grew 0.7%* (Q3: 1.6%*) excluding handset financing 
and regulation. Our operational performance during the year improved, 
resulting in our best ever network performance and customer net 
promoter scores. Our 4G network coverage is now 99%, and we are 
well positioned for the evolution to 5G having acquired the largest 
share of 3.4GHz spectrum (50MHz) in the recent UK auction. We added 
106,000 contract customers in the year excluding Talkmobile, our low-
end mobile brand which is being phased out.

Fixed line service revenue declined 1.1%*, with strong customer 
momentum in consumer broadband being more than offset 
by competitive pricing pressure and a lower customer base in enterprise. 
In Q4 service revenue returned to growth (Q4: 3.6%*, Q3: -3.6%*), 
supported by the timing of project work in Enterprise and record 
consumer broadband net additions of 65,000 (Q3: 39,000), making 
us the fastest growing operator in the UK broadband market. In total 
we now serve 382,000 broadband customers.

Adjusted EBITDA grew 51.8%* and the adjusted EBITDA margin was 
24.9%. Excluding the impact of handset financing and regulatory 
settlements in the year, adjusted EBITDA grew by 1.4%* and the 
adjusted EBITDA margin improved 0.3* percentage points as out-of-
bundle roaming declines were more than offset by lower operating 
costs delivered through our Fit for Growth programme. In total 
we delivered a 4.9% reduction in operating costs year-on-year.

Vodafone Group Plc Annual Report 2018Strategic ReportSpain
Service revenue grew by 2.1%*. This was driven by a higher customer 
base in both mobile and fixed and our more-for-more tariff refresh 
at the start of the year, partly offset by increased promotional activity, 
particularly in the value segment. In Q4 promotional activity moderated 
but the market remained highly competitive driven by value players 
offering aggressive prices and handset subsidies. Interconnect revenues 
also fell following an MTR cut on 1 February. As a result, Q4 service 
revenue grew 1.0%* (Q3: 2.0%*). 

We continued to grow our customer base adding 164,000 mobile 
contract customers, 109,000 fixed broadband households and 51,000 
TV households in the year, however high competitive intensity in Q4 
led to an increase in churn and a decline in our broadband and TV base. 
Vodafone One, our fully integrated fixed, mobile and TV service, reached 
2.5 million households by the end of the year, up 154,000 year-on-year. 
Consumer converged revenues grew by 13.7%* and now represent 59% 
of total consumer revenue.

We maintained our market leading NPS position in consumer, 
and further improved our market leading network position during 
the year. This was reflected in the latest independent network tests 
by P3 which showed we had extended our overall lead across both 
voice and data. Our 4G coverage is now 96%. In fixed, including our 
commercial wholesale agreement with Telefónica, our NGN footprint 
now covers 20.5 million households (of which 10.3 million are on-net). 
We continued to deploy DOCSIS 3.1 in our cable footprint, enabling 
us to deliver broadband speeds of up to 1Gbps to 7.9 million households 
by the end of the year. We expect to complete the DOCSIS 3.1 rollout 
in the first half of fiscal 2018/19.

Adjusted EBITDA grew 5.0%*, and the adjusted EBITDA margin improved 
by 1.2 percentage points to 28.5%. This improvement was driven 
by service revenue growth and lower commercial and operating costs; 
these more than offset higher content, roaming and wholesale access 
costs. Operating costs were 2.5%* lower year-on-year, reflecting the 
impact of our Fit for Growth programme.

27

Other Europe
Service revenue grew 2.9%* with all of the larger markets growing 
during the year (excluding the impact of an MTR cut in Ireland). 
Quarterly service revenue trends were broadly stable at 3.3%* 
in Q4 (Q3: 2.9%*). Adjusted organic EBITDA grew 7.7%* in the year, 
and adjusted EBITDA margin grew 0.3 percentage points to 30.7% 
reflecting continued strong cost control. 

In Ireland service revenue declined 0.2%*, but grew 1.3%* excluding 
the impact of regulation, supported by fixed customer growth. 
Portugal service revenue grew 4.6%* driven by a return to growth 
in mobile, and continued strong customer growth in fixed. In Greece, 
service revenue grew by 3.7%*, driven by ARPU growth in consumer 
mobile and strong fixed customer base growth. In January, 
we announced the acquisition of fixed and mobile telecommunications 
provider CYTA Hellas for a total enterprise value of €118 million. 
This acquisition provides further scale and momentum to our fixed 
line and convergence strategy in Greece. The transaction is subject 
to regulatory approval and is expected to close in the first half of 2019 
financial year.

VodafoneZiggo
The results of VodafoneZiggo (in which Vodafone owns a 50% stake), 
are reported here on a US GAAP basis, broadly consistent with 
Vodafone’s accounting policies. 

Total revenue declined by 3.8%, or by 2.2% excluding the impact 
of regulation. This reflected intense price competition in mobile, 
particularly in the SoHo segment, partially offset by growth in fixed 
line driven by higher RGUs and ARPU. In Q4 revenues declined 
2.9% (Q3: 3.7%) or 1.5% (Q3: -1.9%) excluding regulation. Within this 
mobile declined 12.5% (Q3: -12.4%) and fixed grew 1.3% (Q3: 0.6%). 
Excluding the drags from regulation, a mix-shift towards SIM-only sales 
and convergence discounts, mobile revenue was stable.

We gained good commercial momentum during the year, supported 
by our new converged offers. We added 924,000 converged customers, 
equivalent to 28% of our fixed customer base, with these households 
using a total of 1.3 million mobile SIMs, including 62% of Vodafone-
branded consumer contract customers. This strong take up of our 
converged products is contributing to a higher customer NPS and 
a significant reduction in churn across both mobile and fixed. In Q4 
we recorded mobile contract net additions of 35,000 (Q3: 14,000), 
excluding the impact of discontinued non-revenue generating 
secondary SIMs as part of the migration of former Ziggo mobile 
subscribers to Vodafone. In fixed broadband we maintained our good 
momentum, adding 12,000 customers (Q3: 26,000).

Adjusted EBITDA declined 3.8%, as lower revenues were partly offset 
by lower equipment expenses as a result of new consumer credit 
regulations which increased the proportion of SIM-only sales during 
the year. In Q4, adjusted EBITDA was down 0.6% year-on-year despite 
lower revenues, reflecting lower interconnect and roaming costs, lower 
equipment expenses, and operating cost savings from integration 
activities. We have continued to make good progress on integrating the 
business, and remain on track to deliver total annualised cost synergies 
of at least €210 million by 2021. Net third party debt and capital lease 
obligations was €10.1 billion at year-end, equivalent to 5.4x annualised 
adjusted EBITDA (last two quarters annualised). 

During 2018 financial year, Vodafone received €220 million in dividends 
from the joint venture, €55 million in interest payments on the 
shareholder loan and €100 million of principal repayments on the 
shareholder loan, which reduced to €900 million. For calendar year 
2018, VodafoneZiggo expects stabilising adjusted EBITDA, supporting 
total cash returns of €600–800 million to its parents. As a result, 
we expect to receive total cash returns (including dividends, interest 
payments and shareholder loan repayments) of €300–400 million 
during the 2018 calendar year from the joint venture.

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information28

Our financial performance (continued)

Africa, Middle East and Asia-Pacific

Year ended 31 March 2018
Revenue

Service revenue
Other revenue
Adjusted EBITDA
Adjusted operating profit
Adjusted EBITDA margin

Vodacom
€m

Other AMAP
€m

Eliminations
€m

AMAP
€m

2017
€m

Reported

% change

Organic*

5,692 
4,656 
1,036 
2,203 
1,594 
38.7% 

5,770 
4,845 
925 
1,554 
859 
26.9% 

– 
– 
– 
– 
– 

11,462 
9,501 
1,961 
3,757 
2,453 
32.8% 

11,773 
9,956 
1,817 
3,854 
2,238 
32.7%

(2.6)
(4.6)

(2.5)
9.6 

9.4 
7.7 

8.6 
17.9 

Revenue in AMAP decreased 2.6%, with strong organic growth offset 
by an 11.5 percentage point adverse impact from foreign exchange 
movements, particularly with regards to the Turkish lira and Egyptian 
pound. On an organic basis service revenue was up 7.7%* driven 
by strong commercial momentum in South Africa, Turkey and Egypt. 

Adjusted EBITDA decreased 2.5%, including a 10.8 percentage point 
adverse impact from foreign exchange movements. On an organic basis, 
adjusted EBITDA grew 8.6%*, driven by service revenue growth and 
a continued focus on cost control and efficiencies to offset inflationary 
pressures. Adjusted EBIT increased 11.6%*.

Other 
activity 
(including 
M&A)
pps
0.5 

– 
1.6 
0.6 

– 
1.0 
0.3 

Reported 
change 
%
(2.6)

4.7 
(12.1)
(4.6)

6.8 
(13.2)
(2.5)

Foreign 
exchange 
pps
11.5 

Organic*
change 
%
9.4 

0.3 
21.2 
11.7 

(0.3)
24.1 
10.8 

5.0 
10.7 
7.7 

6.5 
11.9 
8.6 

9.6 

(1.6)

9.9 

17.9 

Revenue – AMAP

Service revenue
Vodacom
Other AMAP
AMAP

Adjusted EBITDA
Vodacom
Other AMAP
AMAP

AMAP adjusted 
operating profit

Vodacom
Vodacom Group service revenue grew 5.0%*, supported by strong 
customer additions and data growth in South Africa, as well as growing 
data demand and M-Pesa in Vodacom’s International operations. 
Q4 service revenue grew by 5.8%* (Q3: 5.3%*), supported by improved 
data growth despite out-of-bundle rates being reduced in South 
Africa during Q3 and the continued strong performance of our 
International operations.

In South Africa, service revenue grew 4.9%*, improving to 5.2%* in Q4 
(Q3: 4.9%*). This was supported by continued strong customer base 
growth resulting from our effective segmentation and bundle strategy. 
We added 3.2 million prepaid customers in the year (excluding the 
impact of a change in disconnection policy in Q3), taking our total 
prepaid customer base to 44.8 million, an increase of 7.6% year-on-year. 
Our bundle strategy continued to deliver strong results, supported 
by big data applications to deliver personalised bundle offers. In total 
we now have 18.7 million bundle users, up 13.9% year-on year, and sold 
a total of 2.3 billion bundles, an increase of 51% year-on-year. 

Data revenue grew 12.8%* in the year and now represents 43% of total 
service revenue. In October, we took the decision to reduce out-of-
bundle data rates by up to 50% and increase bundles sizes in order 
to improve customer experience and stimulate data take-up. We are 
successfully managing this pricing migration, as demonstrated by the 
acceleration in data revenue growth in Q4 to 13.1%* (Q3: 8.7%*). 
Voice revenues declined 4.6%*, an improvement on the prior year, 
reflecting the success of our personalised bundle strategy through 
our “Just 4 You” platform. Our mobile network has now reached 80% 
4G population coverage, and we also maintained our market leading 
NPS position.

Vodacom’s International operations outside of South Africa, which 
represent 22.2% of Vodacom Group service revenue, grew 8.3%* 
in the year and 11.1%* in Q4 (Q3: 10.4%*). Service revenue growth 
accelerated in the second half of the year supported by strong growth 
in Mozambique and Lesotho, an improved performance in the DRC 
and sustained growth in Tanzania. This improvement was driven 
by strong data growth and by M-Pesa, which now contributes 23.8% 
of International revenues and grew 24% in the year. In total we added 
2.5 million customers in the year, reaching 32.2 million, up 8.6% 
year-on-year. In each of these markets we are No.1 for customer NPS. 

Vodacom’s adjusted EBITDA grew by 6.5%*, reflecting revenue 
growth and good cost control. Adjusted EBITDA margins declined 
by 0.3 percentage points to 38.7%, primarily due to strong growth 
in handset sales. 

Other AMAP
Service revenue grew 10.7%*, with strong local currency growth 
in both Turkey and Egypt. Q4 service revenue grew 10.2%* (Q3: 8.3%*). 
This growth excludes the contribution of Vodafone Qatar in all periods, 
following the sale of our 51% stake in March 2018 for a total cash 
consideration of €301 million. Organic adjusted EBITDA grew 11.9%* 
and the organic adjusted EBITDA margin improved by 0.2* percentage 
points to 26.9% driven by good cost control. 

In Turkey, service revenue grew 14.1%* supported by good growth 
in consumer contract and data revenue, outstripping local price inflation 
of 11% in the year. Organic adjusted EBITDA grew 22.6%* and adjusted 
EBITDA margin improved by 1.4 percentage points to 22.6%, driven 
by revenue growth and improved cost control. 

Egypt service revenue grew by 20.7%* with successful segmented 
campaigns, rising data penetration and price increases supporting 
higher ARPU, combined with strong customer base growth. 
This significantly exceeded local price inflation of 13%. Organic adjusted 
EBITDA grew 14.9%* and adjusted EBITDA margin declined by 1.4 
percentage points to 43.0% as revenue growth and strong cost 
discipline were more than offset by inflationary pressures. 

In New Zealand, service revenue declined 0.5%*, with growth in mobile 
offset by pressure in fixed. We continue to explore a potential Initial 
Public Offering (‘IPO’) of Vodafone New Zealand. 

Vodafone Group Plc Annual Report 2018Strategic Report 
29

Associates and joint ventures
Vodafone Hutchison Australia (‘VHA’) continued to perform well 
in a competitive environment, with local currency service revenue 
growth of 0.8% during year. This was driven by growth in our mobile 
contract customer base. Local currency adjusted EBITDA excluding 
changes in pricing structure for new mobile phone plans grew 1.9%, 
supported by revenue growth and strong commercial cost discipline. 

Our stake in Indus Towers Limited (‘Indus Towers’), the Indian towers 
company in which Vodafone owned a 42% interest during the year, 
achieved local currency revenue growth of 6.8% and adjusted EBITDA 
growth of 4.7%. In total, Indus Towers paid dividends of €138 million 
to the Group during the year. 

On 25 April 2018, Vodafone, Bharti Airtel Limited (‘Bharti Airtel’)  
and Idea announced the merger of Indus Towers into Bharti Infratel  
Limited (‘Bharti Infratel’), creating a combined company that will  
own the respective businesses of Bharti Infratel and Indus Towers. 
Bharti Airtel and Vodafone will jointly control the combined company, 
in accordance with the terms of a new shareholders’ agreement. 
Vodafone will be issued with 783.1 million new shares in the combined 
company, in exchange for its shareholding in Indus Towers. On the basis 
that (a) Providence decides to sell 3.35% of its 4.85% shareholding 
in Indus Towers for cash and (b) Idea Group decides to sell its full 11.15% 
shareholding in Indus Towers for cash, these shares would be equivalent 
to a 29.4% shareholding in the combined company. The final number 
of shares issued to Vodafone will be subject to closing adjustments, 
including but not limited to movements in net debt and working capital 
for Bharti Infratel and Indus Towers. The transaction is conditional 
on regulatory and other approvals and is expected to close before the 
end of the financial year ending 31 March 2019.

India1
On 20 March 2017, Vodafone announced an agreement to combine 
its subsidiary, Vodafone India (excluding its 42% stake in Indus Towers), 
with Idea Cellular. The combined company will be jointly controlled 
by Vodafone and the Aditya Birla Group. Vodafone India has been 
classified as discontinued operations for Group reporting purposes. 
From an operational perspective, the Group remains highly focused 
on the management of the business and committed to its success, 
both prior to the completion of the merger and thereafter. The results 
of Vodafone India are detailed below. 

Service revenue declined 18.7%* as a result of intense price competition 
following the arrival of the new entrant. During the second half of the 
year the market leader increased the competitiveness of its tariffs, 
triggering further price reductions by the new entrant in the fourth 
quarter. This was further exacerbated by cuts to both domestic and 
international MTR rates in the second half of the year. Excluding the 
impact of regulation, service revenue declined 14.0%*. In Q4 service 
revenue declined by 21.2%* (Q3: -23.1%*), or by 9.4%* ex-regulation 
(Q3: -14.2%*). On a sequential basis, local currency service revenues 
excluding regulation declined 3.8% quarter-on-quarter.

Adjusted EBITDA declined 34.5%*, with a 5.2 percentage point 
deterioration in adjusted EBITDA margin to 22.1%. This reflected 
lower revenues, partially offset by significant cost actions and 
a provision release in the fourth quarter following positive legal 
judgements. These cost initiatives included active network site sharing, 
the renegotiation of tower maintenance contracts and the closure 
of sites with low utilisation. 

During the year we continued to invest in network quality in our 
leadership circles, with a capital expenditure/sales ratio of 20.4%. 
We added 48,500 sites in the year, supporting our leading network-NPS 
scores. As a result of this investment we were able to carry 4.5x more 
data traffic than last year. 

Net debt in India was €7.7 billion at the end of the period, down from 
€8.7 billion at the end of the prior financial year due to the positive 
translation impact of closing foreign exchange rates on the debt balance 
of €1.2 billion and proceeds from the sale of Vodafone India’s standalone 
towers to American Tower Corporation of €0.5 billion, partially offset 
by negative free cash flow of €0.2 billion and accrued interest expense 
of €0.3 billion. 

Following the completion of Idea’s equity raising in February 2018, 
under the terms of the merger agreement the Group intends to inject 
up to €1 billion of incremental equity into India, net of the proceeds 
of the sale of a stake in the joint venture to the Aditya Birla Group, prior 
to completion. In the event that the joint venture partners decide to put 
in additional funding in the future, the Group would draw upon the value 
of its stake in Indus Towers.

We are making good progress in securing the necessary regulatory 
approvals for the merger of Vodafone India and Idea Cellular. The merger 
is expected to complete in June 2018. 

Reported
(20.2)
(20.4)

% change

Organic*
(18.5)
(18.7)

(35.5)

(34.5)

106.3 

110.7 

Revenue

Service revenue
Other revenue

Direct costs
Customer costs
Operating expenses
Adjusted EBITDA
Depreciation and amortisation
Adjusted operating profit
Adjustments for:

Impairment loss2
Other income and expense3
Other

Operating profit/(loss)
Adjusted EBITDA margin

2018
€m
4,670
4,643 
27 
(1,165)
(282)
(2,193)
1,030 
(40)
990

–
416
(107)
1,299
22.1%

2017
€m
5,853
5,834
19
(1,583)
(313)
(2,361)
1,596
(1,116)
480

(4,515)
–
(136)
(4,171)
27.3%

Notes:
1  The results of Vodafone India are classified as discontinued operations in accordance 

with IFRS.

2  2017 includes a gross impairment charge of €4.5 billion (€3.7 billion net of tax) recorded 
in respect of the Group’s investment in India. In addition, in 2018 we recorded a non-cash 
re-measurement charge of €3.2 billion (€2.2 billion net of tax) in respect of Vodafone 
India’s fair value less costs of disposal, as set out in note 7 “Discontinued operations, assets 
and liabilities held for sale” for further details.
Includes the profit on disposal of Vodafone India’s standalone tower business to ATC 
Telecom during the year ended 31 March 2018 (2017: €nil).

3 

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information30

Financial position and resources

Consolidated statement of financial position 
The consolidated statement of financial position is set out on page 103. 
Details on the major movements of both our assets and liabilities in the 
year are set out below:

Assets
Goodwill and other intangible assets 
Goodwill and other intangible assets decreased by €2.9 billion to 
€43.3 billion. The decrease primarily arose as a result of €0.7 billion 
of spectrum additions, principally in Italy, plus €2.3 billion of software 
additions, offset by €4.4 billion of amortisation, €0.9 billion of disposals 
arising from the sale of the Group’s interest in Vodafone Qatar and 
€0.6 billion of unfavourable foreign exchange movements.

Property, plant and equipment
Property, plant and equipment decreased by €1.9 billion to €28.3 billion, 
principally due to €5.1 billion of additions driven by continued 
investment in the Group’s networks, offset by €6.0 billion of depreciation 
charges, €0.6 billion of unfavourable foreign exchange and €0.4 billion of 
disposals from the sale of the Group’s interest in Vodafone Qatar.

Other non-current assets  
Other non-current assets increased by €0.6 billion to €36.1 billion, 
mainly due to a €1.9 billion increase in deferred tax assets in 
Luxembourg from higher interest rates and a revaluation of investments 
based upon the local GAAP financial statements and tax returns. This 
was offset by a €0.5 billion decrease in trade and other receivables 
as well as €0.6 billion and €0.3 billion reductions in investments in 
associates and joint ventures and other investments respectively. 

Current assets
Current assets decreased by €1.4 billion to €24.1 billion, which includes a 
€4.2 billion decrease in cash and cash equivalents offset by a €2.7 billion 
increase in other investments. 

Assets and liabilities held for sale
Assets and liabilities held for sale of €13.8 billion (2017: €17.2 billion) and 
€11.0 billion (2017: €11.8 billion) respectively, relate to our operations in 
India following the agreement to combine with Idea Cellular.

Total equity and liabilities
Total equity
Total equity decreased by €5.1 billion to €68.6 billion largely due to 
€4.3 billion of dividends paid to equity shareholders and non-controlling 
interests and the repurchase of treasury shares for €1.7 billion partially 
offset by the total comprehensive income for the year of €0.4 billion.

Non-current liabilities
Non-current liabilities decreased by €0.6 billion to €38.0 billion primarily 
due to a €1.6 billion decrease in long-term borrowings which is partially 
offset by a €1.1 billion increase in trade and other payables.

Current liabilities
Current liabilities decreased by €2.6 billion to €28.0 billion mainly due 
to a €1.7 billion decrease in short-term borrowings. Trade payables at 
31 March 2018 were equivalent to 48 days (2017: 48 days) outstanding, 
calculated by reference to the amount owed to suppliers as a proportion 
of the amounts invoiced by suppliers during the year. It is our policy to 
agree terms of transactions, including payment terms, with suppliers 
and it is our normal practice that payment is made accordingly.

Share buybacks
On 25 August 2017, Vodafone announced the commencement 
of a new irrevocable and non-discretionary share buyback programme 
(the ‘Programme’). The sole purpose of the Programme was to reduce 
the issued share capital of Vodafone and thereby avoid any change 
in Vodafone’s issued share capital as a result of the maturing of the first 
tranche of the mandatory convertible bond (‘MCB’) in August 2017. 

In order to satisfy the first tranche of the MCB, 729.1 million shares 
were reissued from treasury shares on 25 August 2017 at a conversion 
price of £1.9751. This reflected the conversion price at issue (£2.1730) 
adjusted for the pound sterling equivalent of aggregate dividends paid 
in August 2016, February 2017 and August 2017. 

Number  
of shares 
purchased 
000s
9,562 
252,851 
320,849 
145,815 
729,077 

Average price 
paid per share 
inclusive of 
transaction costs 
Pence
221.77 
212.07 
215.15 
221.25 
215.39 

Total number of 
shares purchased 
under publicly 
announced 
share buyback 
programme 
000s
9,562 
262,413 
583,262 
729,077 
729,077 

Maximum 
number of shares 
that may yet be 
purchased under 
the programme 
000s
719,515 
466,664 
145,815 
– 
– 

Date of share purchase 
August 2017 
September 2017 
October 2017 
November 2017 
Total

Dividends
Dividends will continue to be declared in euros and paid in euros, 
pounds sterling and US dollars, aligning the Group’s shareholder 
returns with the primary currency in which we generate free cash flow. 
The foreign exchange rate at which future dividends declared in euros 
will be converted into pounds sterling and US dollars will be calculated 
based on the average exchange rate over the five business days during 
the week prior to the payment of the dividend. 

The Board is recommending a final dividend per share of 10.23 
eurocents, representing a 2.0% increase over the prior financial 
year’s final dividend per share. The ex-dividend date for the final dividend 
is 7 June 2018 for ordinary shareholders, the record date is 8 June 2018 
and the dividend is payable on 3 August 2018. Dividend payments 
on ordinary shares will be paid directly into a nominated bank or building 
society account.

Contractual obligations and commitments
A summary of our principal contractual financial obligations and 
commitments at 31 March 2018 is set out below, and excludes 
the Group’s intention to inject up to €1 billion of incremental 
equity into India under the terms of the merger agreement (see 
note 28 “Commitments”) and commitments arising from the 
Group’s announcement on 9 May 2018 that it had agreed to acquire 
Liberty Global’s operations in Germany, the Czech Republic, Hungary 
and Romania (see note 31 “Subsequent events”).

Contractual obligations and 
commitments1
Borrowings2
Operating lease 
commitments3
Capital 
commitments3,4
Purchase 
commitments5
Total

Payments due by period  
€m 

Total 
52,551

< 1 year 
11,316

1–3 years 
7,541

3–5 years 
8,537

>5 years 
25,157

9,694

2,686

2,788

1,620

2,600

2,706

1,973

391

278

64

8,652

1,042
2,016
73,603 20,728 12,736 11,276 28,863

4,753

841

Notes:
1  This table includes commitments in respect of options over interests in Group businesses 

held by non-controlling shareholders (see “Potential cash outflows from option agreements 
and similar arrangements” on page 148) and obligations to pay dividends to non-controlling 
shareholders (see “Dividends from associates and to non-controlling shareholders” 
on page 148). The table excludes current and deferred tax liabilities and obligations under 
post employment benefit schemes, details of which are provided in notes 6 “Taxation” 
and 25 “Post employment benefits” respectively. The table also excludes the contractual 
obligations of associates and joint ventures.

2   See note 20 “Borrowings”.
3   See note 28 “Commitments”.
4   Primarily related to spectrum and network infrastructure.
5  Primarily related to device purchase obligations.

Vodafone Group Plc Annual Report 2018Strategic ReportLiquidity and capital resources
Our liquidity and working capital may be affected by a material decrease 
in cash flow due to a number of factors as outlined in “Identifying and 
managing our risks” on pages 38 to 45.

In addition to the commentary on the Group’s consolidated 
statement of cash flows below, further disclosure in relation to the 
Group’s objectives, policies and processes for managing its capital, 
its financial risk management objectives, details of its financial 
instruments and hedging activities and its exposures to credit risk 
and liquidity risk can be found in “Borrowings”, “Liquidity and capital 
resources” and “Capital and financial risk management” in notes 20, 
21 and 22 respectively to the consolidated financial statements.

Cash flows
A reconciliation of cash generated by operations to free cash flow, 
a non-GAAP measure used by management, is shown on page 208. 
A reconciliation of adjusted EBITDA to the respective closest equivalent 
GAAP measure, operating profit, is provided in note 2 “Segmental 
analysis” to the consolidated financial statements. 

The reconciliation to net debt is shown below.

Adjusted EBITDA
Capital additions1
Working capital 
Disposal of property, plant and equipment
Other 
Operating free cash flow2
Taxation
Dividends received from associates 
and investments
Dividends paid to non-controlling  
shareholders in subsidiaries
Interest received and paid
Free cash flow (pre-spectrum)2
Licence and spectrum payments
Restructuring payments
Free cash flow2
Acquisitions and disposals
Equity dividends paid
Share buybacks3
Foreign exchange
Other4
Net debt increase
Opening net debt
Closing net debt

2018
€m
14,737 
(7,321)
(584)
41 
128 
7,001 
(1,010)

2017
€m
14,149 
(7,675)
(984)
43 
94 
5,627 
(761)

489 

433 

(310)
(753)
5,417 
(1,123)
(250)
4,044 
1,405 
(3,920)
(1,626)
622 
(825)
(300)
(31,169)
(31,469)

(413)
(830)
4,056 
(474)
(266)
3,316 
460 
(3,714)
– 
(1,372)
(1,058)
(2,368)
(28,801)
(31,169)

Notes:
1  Capital additions include the purchase of property, plant and equipment and intangible 

assets, other than licence and spectrum, during the year.

2  Operating free cash flow, free cash flow (pre-spectrum) and free cash flow are alternative 
performance measures which are non-GAAP measures that are presented to provide 
readers with additional financial information that is regularly reviewed by management 
and should not be viewed in isolation or as an alternative to the equivalent GAAP measure. 
In addition, free cash flow has been redefined to include restructuring and licence and 
spectrum payments to ensure greater comparability with similarly titled measures and 
disclosures by other companies. See “Alternative performance measures” on page 207 for 
reconciliations to the closest respective equivalent GAAP measure and “Definition of terms” 
on page 222 for further details.

3  Share buybacks are shown net of €140 million of receipts from the option structure entered 
into in February 2016, when the mandatory convertible bond was issued. The options 
structure was intended to ensure that the total cash outflow to execute the programme was 
broadly equivalent to the £1.44 billion raised on issuing the first tranche.

4  Other cash flows for the year ended 31 March 2018 include €nil (2017: €2,366 million) 

received from the repayment of US$2.5 billion of loan notes issued by Verizon 
Communications Inc. and €nil (2017: €3,571 million) from a capital injection 
into Vodafone India.

31

Operating free cash flow
Operating free cash flow increased by €1.4 billion mainly due to higher 
adjusted EBITDA, lower capital additions and lower working capital cash 
outflows, which were predominately related to the final payments for 
Project Spring in the prior year. 

Free cash flow
Free cash flow (pre-spectrum) was €5.4 billion, an increase of €1.4 billion, 
largely driven by the increase in operating free cash flow (see above). 

Licence and spectrum payments
Licence and spectrum payments include amounts relating to the 
purchase of spectrum in Italy of €0.6 billion, UK of €0.3 billion and 
Germany of €0.1 billion (2017: €0.1 billion in Germany and €0.3 billion 
in Egypt).

Licence and spectrum additions, which exclude working capital cash 
movements and represent licences acquired during the year, were 
€0.7 billion including €0.6 billion in Italy and €0.1 billion in Greece. 

Acquisitions and disposals
Acquisitions and disposals include €1.0 billion of proceeds from the 
placing of Vodacom shares following the transfer of the Group’s interests 
in Safaricom to Vodacom and €0.2 billion from the Tanzanian initial 
public offering.

Foreign exchange 
A foreign exchange gain of €0.6 billion was recognised on net debt 
as a result of the translation impact of closing foreign exchange rates, 
mainly due to movements in the US dollar and sterling against the euro. 

Net debt
Closing net debt at 31 March 2018 was €31.5 billion (2017: €31.2 billion) 
and excludes €7.7 billion (2017: €8.7 billion) of net debt for Vodafone 
India, which is instead included in assets and liabilities held for sale 
on the consolidated statement of financial position; the remaining 
£1.4 billion mandatory convertible bond issued in February 2016 
(see note 21 “Liquidity and capital resources”), which will be settled 
in equity shares; US$2.5 billion of loan notes receivable from Verizon 
Communications Inc. and €0.9 billion of shareholder loans receivable 
from VodafoneZiggo (see note 13 “Other investments”).

Closing net debt also continues to include liabilities of €1.8 billion 
(2017: €1.8 billion) relating to minority holdings in KDG and certain 
bonds which are reported at an amount €1.65 billion (2017: €2.0 billion) 
higher than their euro-equivalent cash redemption value as a result 
of hedge accounting under IFRS. In addition, where bonds are issued 
in currencies other than euros, the Group has entered into foreign 
currency swaps to fix the euro cash outflows on redemption. The impact 
of these swaps are not reflected in gross debt and would increase the 
euro equivalent redemption value of the bonds by €0.6 billion (2017: 
reduction €0.9 billion). See note 21 “Liquidity and capital resources” 
for further details.

This year’s report contains the Strategic Report on pages 4 to 45, 
which includes an analysis of our performance and position, 
a review of the business during the year, and outlines the principal 
risks and uncertainties we face. The Strategic Report was approved 
by the Board and signed on its behalf by the Chief Executive and 
Chief Financial Officer.

Vittorio Colao
Chief Executive

15 May 2018 

Nick Read
Chief Financial Officer

15 May 2018

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information32

Sustainable business

Building a 
sustainable business
Our sustainable business strategy is built on an unwavering commitment 
to operating responsibly and a recognition that we have a significant role  
to play in contributing to the societies in which we operate.

Our sustainable business 
strategy
Our sustainable business strategy is founded 
on Vodafone’s purpose – to connect 
everybody to live a better today and build a 
better tomorrow – and on our commitment 
to responsible behaviour in everything we do. 
At the heart of our strategy is our intention 
to deliver significant transformation in three 
distinct areas, each of which has the potential 
to deliver meaningful socio-economic 
benefits for our customers and for wider 
society. Our programmes focus on women’s 
empowerment, energy innovation and youth 
skills and jobs, and we now have long-term 
targets in place for each of these areas.

We remain committed to helping to achieve 
the UN Sustainable Development Goals 
(‘SDGs’) through the delivery of our strategy 
and have identified the areas in which we have 
the greatest impact. 

Read more about how our networks and 
innovative products and services make 
a difference to societies and the SDGs in  
our Sustainable Business Report 2018.

Read more at vodafone.com/sbreport2018

1  Democratic Republic of Congo, Egypt, Ghana, India, Kenya, 
Mozambique, South Africa and Tanzania, Turkey and Qatar.

Sustainable business strategy

Our transformation areas

Women’s  
empowerment

Communications technology plays a critical 
role in empowering women to improve their 
lives and livelihoods. Owning even the most 
basic mobile device enables a woman to 
communicate, access information, learn, 
manage her finances and set up and run a 
business. Mobile technology also enhances 
many public and commercial services of value 
to women and girls in emerging markets, 
from accessing vaccinations and maternal 
healthcare, to mobile banking and online 
support for smallholder farmers.

To enable women to access greater opportunities 
we are focused on delivering commercial 
programmes that help us to achieve our goal:

Goal
–  To connect an additional 50 million 
women living in emerging markets1 
to mobile by 2025

This year, we have made progress against that 
goal and now have an additional estimated 
13.3 million active female customers, 3.9 million 
more than last year. This brings the total number 
of female customers to 113.7 million. 

To contribute towards that goal, we have 
launched commercial propositions focused 
on women living on low-incomes, such as 
our Business Women Connect programme in 
Tanzania and Mozambique, and Vodacom’s 
Mum & Baby initiative in South Africa (see case 
study overleaf).

Progress towards our 50 million 
women goal
Estimated number of female customers  
(millions)

100.3

109.7

113.7

Baseline: 2016

2017

2018

We are committed to diversity and believe that 
achieving greater gender parity will strengthen 
our business significantly over time. Our long-
term ambition is to become an employer 
with such a strong track record for attracting, 
retaining and developing talented women that 
by 2025 we are widely considered to be the 
world’s best employer for women. We are 
making progress in this area: women currently 
hold 29% of our leadership and management 
roles and as of 31 March 2018, they hold 33% 
of our Board positions. 

Goal
–  We aim to be the world’s best employer 

for women by 2025

To help us recruit, retain and develop talented 
women at every level of our workforce, we are 
developing a range of programmes, including 
our ground-breaking global maternity policy 
and our ReConnect initiative, which supports 
people to return to work after a career break. 
This year, we also piloted an approach to 
adjust the vocabulary used in Vodafone’s job 
advertisements to help increase the number of 
women who apply for our vacancies. 

Our purpose is to connect everybody to live a better today and build a better tomorrow

Our transformation areas

Women’s empowerment

Energy innovation

Youth skills and jobs

Tax and total economic 
contribution

Digital rights  
and freedoms

Supply chain integrity 
and safety

Mobiles, masts  
and health

Our transparency areas

Principles and practice

Vodafone Group Plc Annual Report 2018Strategic Report33

Greenhouse gas (‘GHG’) emissions
million tonnes of CO2e

 Scope 1 emissions (over which we have direct control) 
 Scope 2 emissions (from purchased electricity)

2.54
2.15

2.54
2.15

2.58
2.20

0.39

2016

0.39

2017

0.38

2018

Note:
Calculated using local market actual or estimated 
data sources from invoices, purchasing requisitions, 
direct data measurement and estimations. 
Carbon emissions calculated in line with GHG 
Protocol standards. Scope 2 emissions are 
reported using the market-based methodology. 
For full methodology see our Sustainable Business 
Report 2018.

GHG emissions per  
petabyte of data carried  
by our mobile networks 
tonnes of CO2e

1,813

1,137

682

2016

2017

2018

Note: 
Figures include all data carried by our mobile 
networks with an adjustment to include only part 
of the data carried in India, where only base stations 
under our operational control are included in our 
GHG emissions totals.

Ratio of GHG emission  
savings for customers  
to our own GHG footprint 

1.8

1.9

2.1

Providing mums and babies with free health advice

Internet access is often key to finding a job, helping a child get a better education, finding health information, 
or keeping in touch with friends and family. In South Africa, Vodacom’s Siyakha (‘we are building’) platform 
aims to lower the cost of communicating while simultaneously seeking to increase people’s digital and social 
connectivity. Targeted at people on low incomes, Siyakha offers free access to websites related to education 
and job seeking, as well as lower priced products and services. The platform currently has 7.5 million users.

This year, Siyakha services were expanded to include a mobile-based platform for pregnant women called 
Mum & Baby. This new service provides parents and caregivers with free health information and includes 
videos that are useful at different stages of pregnancy and through the first five years of a child’s life. For many, 
this is the first time such health information has been made easily available to them. During the year 1.2 million 
registered users accessed this free health information.

initiatives across our networks, particularly 
in power supply and cooling, and moving 
towards purchasing 100% of our electricity 
from renewable sources.

We have also joined RE100, a collaborative 
initiative led by The Climate Group in 
partnership with CDP, which brings together 
major businesses committed to switch to 
100% renewable electricity. 

In parallel, we are innovating to help our 
customers minimise their energy needs, 
particularly through the development 
of IoT services that use network intelligence 
to optimise performance and minimise energy 
use. In 2015, we set ourselves a goal to help 
our customers reduce their CO2e emissions 
by two tonnes for every one tonne of emissions 
produced from our own operations, by March 
2018. We have met that goal, helping our 
customers to save an estimated 2.1 tonnes 
of CO2e for every tonne we generated through 
our own activities.

Vodafone Foundation

Energy  
innovation

There is clear evidence that global temperatures 
are rising rapidly and a consensus among 
scientists and policy makers that man-made 
greenhouse gases (‘GHGs’) are having a direct 
impact on climate change. Our business has 
a role to play in holding global temperature rises 
to below 2°C and this year we have introduced 
two new targets as a result. By 2025, we aim to:

Goals
–  Reduce our greenhouse gas emissions 

by 40%

–  Purchase 100% of the electricity we use 

from renewable sources

This year, our total GHG emissions increased 
by just over 1% to 2.58 million tonnes of CO2e 
(carbon dioxide equivalent), predominantly due 
to a slight increase in our energy consumption 
in response to customer data demand. This 
does not include Vodafone Qatar, which was 
sold in March 2018, where GHG emissions were 
0.03 million tonnes of CO2e1. We continued to 
improve our overall energy efficiency profile 
during the year and achieved a 40% reduction 
in the amount of GHG emissions per petabyte 
(PB) of data carried, to reach an average of 
682 tonnes CO2e per PB (2017: 1,137).

We have also estimated our indirect (Scope 3) 
GHG emissions to identify and prioritise where 
emissions are highest and where we have the 
greatest opportunity to influence third party 
GHG strategies.

We will meet our targets through a combination 
of further investment in energy efficiency 

Through its “Connecting for Good” programme, 
the Vodafone Foundation supports projects 
around the world that are run in partnership 
with charitable organisations and NGOs. In 2018, 
the total amount donated to the Vodafone 
Foundation from Vodafone was €54.3 million.

2016

2017

2018

Note: 
Figures include all data carried by our mobile 
networks. Emissions savings for customers 
have been calculated based on GeSI’s ICT 
Enablement Methodology.

1 

 Following the sale of our stake in Qatar in March 2018, 
the GHG emissions for Vodafone Qatar are no longer 
included in our total GHG emissions figure. 

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information34

Sustainable business (continued)

Youth skills  
and jobs

Youth unemployment is a significant social and 
economic challenge in many of our markets. 
The International Labour Organization estimates 
that more than 210 million young people 
are either unemployed or work while living 
in poverty1. Simultaneously, some advances 
in technology, such as robotics and artificial 
intelligence, are enabling the automation 
of many categories of job, reducing employment 
opportunities and altering the nature of work.

With a growing digital skills gap, in addition 
to the challenges facing the world of work, 
we believe that urgent action is needed to help 
young people develop their digital skills and 
access learning and employment opportunities, 
so that they can thrive in the digital economy. 
To respond to these challenges, we have 
introduced two new goals that will enable us, 
by 2022 to:

Goals
–  Support 10 million young people 

to access digital skills, learning and 
employment opportunities 

–  Provide up to 100,000 young people 
with a digital workplace experience 
at Vodafone

This year, we introduced our international future 
jobs programme, “What will you be?”, to provide 
career guidance and access to training content 
and job opportunities in the digital economy. 
As part of this programme we launched our 
“Future Jobs Finder” platform, outlined in the 
case study below.

1  www.ilo.org/global/topics/youth-employment.

Our transparency areas

We remain committed to ensuring that our 
business operates ethically, lawfully and 
responsibly. Our transparency programme 
provides detailed information on our policies, 
principles and approach in four areas,  
each the focus of intense public debate,  
as well as a number of statutory and material 
non-financial disclosures.

Taxation and total economic contribution
In 2013, we became the first communications 
company in the world to report our total 
taxation and economic contribution 
on a country-by-country and actual cash 
paid basis. We have expanded the data 
we disclose in this report year-on-year, 
to ensure we continue to share the most 
relevant information available to help our 
stakeholders understand our tax position 
and economic impact. 

Read more at vodafone.com/tax

Digital rights and freedoms
In 2014, we published our first Law 
Enforcement Disclosure transparency report, 
explaining how we respond to lawful demands 
for access to our customers’ private data from 
law enforcement and intelligence agencies. 
The report has been updated and expanded 
since then and is available in our online  
Digital Rights and Freedoms Reporting  
Centre, which contains our principles and 
approach on a wide range of topics including  
law enforcement surveillance, privacy,  
data protection, freedom of expression, 
censorship and the digital rights of the child.

Read more at vodafone.com/digitalrights

Future Jobs Finder: Improving digital skills

Over the past year, Vodafone has worked with psychologists, HR professionals, training providers and young 
people, to develop a smartphone-based service called Future Jobs Finder. It offers young people a free and 
comprehensive gateway to understand the digital skills they will need in the workplace, as well as find new 
opportunities for employment in the growing digital economy.

A choice of quick, “gamified” psychometric tests have been designed to help users identify their aptitudes and 
interests. The service uses this information to suggest the “top five” most suitable digital job types for each 
individual and directs them to current job opportunities in their region, including those on offer with Vodafone. 
In the first four weeks since launch, 111,000 unique users completed Future Jobs Finder accessing digital job 
and training recommendations.

You can visit Vodafone’s Future Jobs Finder at www.vodafone.com/whatwillyoube

Supply chain integrity and safety
Our businesses rely on a very large global and 
complex supply chain. We recognise there 
are many different labour rights and safety 
and environmental risks inherent within our 
supply chain and that similar risks can also 
arise in the business operations under our own 
direct control. Through our policies, training 
and audit programmes, we work to ensure the 
safety and wellbeing of everyone who works 
with Vodafone, in any capacity. 

Mobiles, masts and health
The health and safety of our customers and 
the wider public is an absolute priority for 
Vodafone. While our mobile devices and masts 
operate well within the guidelines set by the 
International Commission on Non-Ionizing 
Radiation Protection (‘ICNIRP’), we recognise 
that in a number of countries there is still some 
public concern regarding the electromagnetic 
frequency (‘EMF’) emissions from mobile devices 
and base stations. We endeavour to address 
these concerns by providing up to date, open, 
transparent information on our website and 
by engaging with local communities.

Read more at vodafone.com/mmh

Human rights

Our networks, products and services play 
an important role in helping to underpin 
individual human rights. We enable citizens 
around the world to share information widely, 
extending their ability to freely express 
themselves as well as enabling greater scrutiny 
of people in power.

Some of our most salient human rights risks 
relate to an individual’s right to privacy and 
freedom of expression. Our online Digital 
Rights and Freedoms Reporting Centre 
contains our views on these topics and those 
most closely related to the protection of our 
customers’ private communications. 

In addition to human rights that extend  
into the digital realm, there are also other 
human rights risks in our operations and 
particularly in our complex supply chain. 
Our respect for an individual’s human rights 
is enshrined in our Code of Conduct, which 
underpins everything we do. The most 
relevant human rights risks applicable to 
our business include: labour rights; civil 
and political rights (particularly privacy and 
freedom of expression); the rights of the child; 
and economic, social and cultural rights (in 
particular with regard to bribery, corruption 
and political lobbying). Ensuring responsible 
and ethical behaviour across our supply 
chain is important and challenging. We 
have developed and implemented policies 
and processes to extend our human rights 
commitments into our supply chain, as 
specified in our Code of Ethical Purchasing. 
The Code sets out the standards we expect our 
suppliers to meet on health and safety, labour 

Vodafone Group Plc Annual Report 2018Strategic Report35

(including child or forced labour) rights, ethics 
and environmental protection.

Our commitment to human rights is overseen 
by our Group Executive Committee. In each 
of the countries in which we operate, the 
chief executive responsible for our operating 
company oversees human rights matters, 
with governance support from the relevant 
local market professionals.

Over the past year, we have undertaken 
significant work and introduced robust 
measures in order to prepare for the European 
General Data Protection Regulation, which 
became effective on 25 May 2018.

Ensuring compliance in our supply chain

On-site audits provide detailed insights into how a supplier’s policies translate into action in the workplace. 
These involve an examination of written policies and procedures, inspections of site facilities, and discussions 
with factory management and employees. We work through the Joint Audit Cooperation (‘JAC’) initiative 
to share audits with peer companies with whom we share a number of suppliers. Between January and 
December 2017, there were 81 shared on-site audits, of which 75 were within Vodafone’s supply chain. 
In parallel, we conduct our own on-site assessments for specific suppliers that we have identified as high risk 
but that are not covered by the shared assessments. This year, we conducted 17 such on-site assessments.

Detecting excessive working hours and ensuring ethical working conditions are an important part of our 
supplier assessments but are often hard to assess. Increasingly we seek feedback directly from our suppliers’ 
employees to help us and our suppliers to identify areas for improvement. We use Laborlink, which is a simple 
mobile phone-based independent worker survey, to gather confidential and unbiased feedback directly from 
employees. This enables employees to reply anonymously to pre-recorded questions in their local language 
at any time and from any location. During 2018, more than 2,500 suppliers’ employees in ten supplier 
factories responded to Laborlink surveys directly to tell us about their working conditions. 

Read more at vodafone.com/digitalrights

Read more at vodafone.com/sbreport2018

Anti-bribery and corruption

Vodafone does not tolerate bribery and 
corruption in any form – we would rather walk 
away from a business opportunity than engage 
in any act of corruption. Our anti-bribery and 
corruption policy is summarised in our Code 
of Conduct, which is mandatory for everyone 
working for Vodafone. It states that employees 
or others working on our behalf must never 
offer or accept any kind of bribe. Our policy is 
consistent with the UK Bribery Act and the US 
Foreign Corrupt Practices Act and any breaches 
can lead to dismissal or termination of contract.

The policy provides guidance about what 
constitutes a bribe and prohibits the giving 
or receiving of any excessive or improper gifts 
and hospitality. It also makes clear that where 
our policy differs in degree from an equivalent 
local law, the more stringent of the two must 
be followed. Training in our Code of Conduct 
is incorporated into our standard induction 
processes and all employees complete 
refresher training every two years.

Our Group Chief Executive and Group 
Executive Committee oversee and 
spearhead our efforts to prevent bribery 
and corruption. They are supported by our 
country chief executives, who are responsible 
for ensuring our anti-bribery and corruption 
programme is implemented effectively in their 
local market.

The implementation of the policy 
is monitored regularly in all local markets 
by our anti-bribery specialist teams, 
and also as part of the annual Group 
Policy Compliance Review assurance 
process, which assesses key anti-
bribery controls. Visits to local markets 
on a rotating basis enable us to formally 
review the implementation of the anti-
bribery programme. This year, reviews 
conducted in Ghana and Greece found 
good implementation of key controls, 
however some areas for improvement 
in relation to supplier management and 
monitoring were identified and are now 
being addressed.

Engaging employees to raise awareness of bribery risk

Every Vodafone employee has an obligation to help us address the risk of bribery and corruption. To ensure 
they understand how they can each play a part, we run a high-profile communications programme, Doing 
What’s Right. This uses a range of materials to highlight some of the most common compliance challenges 
facing employees and focuses in particular on bribery-related risks, as well as gifts and hospitality.

This year, we launched an updated version of our e-learning training programme which included a specific 
module on anti-bribery. To date, over 80,000 employees around the world have completed the e-learning 
training module. In addition, for higher-risk employees who work in areas such as procurement, network 
operations, Enterprise sales and government relations, tailored face-to-face training programmes are rolled 
out to cover relevant scenarios for those employees.

All Vodafone employees are encouraged 
to report any suspected breaches of our 
Code of Conduct as soon as possible using 
our “Speak Up” process. Senior executives 
review every Speak Up report and the 
programme is reviewed by the Group Risk 
and Compliance Committee. In our latest 
Global People Survey, 86% of respondents 
said they would use Speak Up to report 
unethical behaviour.

Find out more
Our Sustainable Business Report 2018 
provides more detail on our progress 
against our sustainable business strategy.

Read more at  
vodafone.com/sbreport2018

We have also published a Slavery and 
Human Trafficking Statement, our first 
UK Gender Pay Gap Report and a Conflict 
Minerals Report, in line with our statutory 
reporting requirements.

Read our latest reports at  
vodafone.com/sbreporting

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information36

Our people and culture

The people behind our  
purpose led business
Our people are behind every aspect of our Digital Vodafone strategy 
and are committed to delivering a superior network performance and 
outstanding customer experience. 

Our people: key information

By contract
Employees: 103,564  
Contractors: 23,978 

By gender
Male: 62.5% 
Female: 37.5%

By location
Germany: 12.6% 
UK: 11.2%

Average number of employees 

Employee engagement

Employee turnover rate

Women in senior leadership positions2

Women in management and leadership roles

Italy: 5.8% 
Spain: 4.7%

Vodacom: 7.3% 
India1: 20.9%

Other: 37.5%

2018
103,564

2017
105,870

2016
104,553

80%

18%

25%

29%

80%

18%

25%

28%

79%

20%

24%

27%

The headcount figures are an average of our monthly headcount and includes India but excludes the Netherlands.
1  Includes Vodafone Shared Services India. 

  2  % of senior women in our top 225 positions.

Doing what’s right
We believe that ethical conduct is just 
as important as high performance, as failure 
to operate ethically impacts our business. 
Our Code of Conduct outlines the behaviours 
we expect from every single person working 
for and with Vodafone. Our Business Principles 
are the foundation of how we do business 
and set out the values we want everyone 
who works for or with Vodafone to respect. 
Together, these elements ensure we protect 
Vodafone’s reputation, our people and 
our assets.

This year’s, “Doing What’s Right” campaign 
utilised e-learning and gamification techniques 
to increase employee participation and 
engagement. The campaign highlighted 
a number of common compliance situations, 
such as dealing with personal data, conflicts 
of interest and accepting gifts. 

By bringing to life specific risk situations, 
the programme aimed to increase awareness 
and, importantly, understanding of the issues 
an individual may face and how to deal with 
situations that could arise. By the end of March 
2018, more than 95% of employees who had 
access to the training had completed it.

A diverse and inclusive 
organisation
This year, we employed an average of 103,564 
people with 136 nationalities as well as over 
23,978 contractors. Our senior leadership team 
includes 26 nationalities, bringing together 
a diverse set of experiences and opinions, 
which helps us achieve our goals by better 
understanding the needs of our customers. 
Our commitment to all forms of diversity 
and inclusion begins at the top, with clear 
leadership from the Vodafone Group Plc Board 
and is embedded at every level of our business 
through the “Digital Vodafone Way,” the “Code 
of Conduct” and our “Business Principles”. 

Our commitment is acknowledged and 
supported by our employees worldwide: 
in our 2018 annual Global People Survey, 89% 
of employees who responded said they felt 
they were treated fairly, irrespective of age, 
gender, disability, sexual orientation, gender 
identity, cultural background or beliefs. 
This year, we reviewed and updated our Code 
of Conduct in order to emphasise our zero-
tolerance stance towards sexual harassment 
and abuse of authority. We also launched 
a global minimum paternity standard and 
continued to support women returning 
to work through our Reconnect programme 
and global maternity standard, which, in the 
last three years has benefited more than 5,600 
women. The two latter initiatives support our 
ambition to become the world’s best employer 
for women by 2025. 

Living the Digital Vodafone Way
The Vodafone Way underpins our culture and 
purpose. At its centre is a focus on three core 
principles: speed, simplicity and trust. We want 
our people to respond swiftly and effectively 
to challenges and opportunities, especially 
those that affect our customers. We want 
them to do so while avoiding unnecessary 
bureaucracy and costly and cumbersome 
internal processes. And we want all of our 
business activities and decisions to be informed 
by an understanding that earning and retaining 
the trust of our customers, employees and 
all other stakeholders must be integral 
to everything we do as we connect people 
to the Gigabit Society.

This year, we incorporated digital behaviours 
and mind-sets into the Vodafone Way and 
renamed it the Digital Vodafone Way to reflect 
the shifts required to support an acceleration 
of our digital strategy and purpose. Key 
initiatives have also taken place at all levels of 
the organisation to support this. The Group 
Executive Committee completed a “Digital 
Discovery” in Silicon Valley to explore new 
products and services and examine the impact 
that digital disruption has on various business 
models. More than 200 leaders attended the 
Digital Vodafone Way programme to deep 
dive on digital products, understand required 
leadership shifts and gain insights on what 
becoming a purpose-led organisation means. 
Digital Boot Camps, focusing on digitalising the 
customer experience have also been rolled out 
to our people managers.

Our IT systems, processes and capabilities 
are a key enabler to unlock the value 
in data driven services and solutions. In 2018, 
to support our Digital Vodafone strategy 
we launched an acceleration programme, 
which strengthened our internal IT capabilities, 
adopted agile and lean ways of working, 
modernised our IT architecture and 
implemented a new IT operating model.

Focusing on our customers
Over the last year, we have continued to focus 
on improving the customer experience 
through the roll out of the Digital Vodafone 
Way CARE training initiative. The core of the 
programme aims to ensure front line staff take 
end-to-end ownership for resolving customer 
problems and deliver an outstanding 
customer experience. 

As part of the training, new interactive 
scenarios have been developed to provide 
employees with a deeper understanding 
of how to interact and support our diverse 
customer base. For instance, supporting 
a customer who is transitioning gender 
or customers who are physically disabled. 

Vodafone Group Plc Annual Report 2018Strategic Report37

This is all part of our approach to ensure the 
needs of our customers are understood and 
everyone leads by putting the customer first. 
This year, an additional 40,693 people have 
been trained and the programme is now a core 
part of our induction process.

Our customers are also becoming increasingly 
digital, meaning they want to be able 
to interact seamlessly and consistently with 
us when and how they want. Making sure our 
customers have the most engaging digital 
customer experience possible means that 
we need to work and operate in a simple, 
engaging and dynamic manner. 

To support this, Vodafone has embraced 
an agile methodology and established cross 
functional teams, bringing together the skills 
needed to improve specific customer journeys 
to better respond to changing customer 
demands. Early results are promising, with 
new customer features now delivered within 
two week periods as opposed to six-month 
release schedules. 

Attracting and developing  
great people
In the last year, we have significantly increased 
the opportunities we provide to young 
people to experience work at Vodafone. 
Opportunities include, but are not limited to: 
work experience, apprenticeships and our 
graduate Discover programme.

In the last year, we estimate that we have 
provided more than 14,000 young people 
with access to digital workplace experiences, 
doubling our previous year’s efforts. This has 
ranged from: innovative programmes like 
#Codelikeagirl, week long placements and 
bring your child to work day.

We extended our apprenticeship 
programme from 8 to 19 markets, providing 
individuals who do not go to university with 
an opportunity to join our Technology and 
Retail programmes. 

Our Discover graduate programme has been 
in place for ten years and has supported more 
than 4,600 graduates to join Vodafone through 
structured schemes. Last year, more than 800 
graduates joined the programme with our 
highest performing graduates progressing 
to our international scheme – Columbus. 

This year, we invested more than €60 million 
in employee training and development. These 
programmes take many forms and in the 
2018 financial year our core focus was on 
developing leadership and management skills 
in agile and digital ways of working; as well 
as initiatives to empower front line staff and 
improve the digital customer experience.

Better future for women – our #Codelikeagirl programme addresses the gender 
gap in STEM careers 
In partnership with social enterprise Code First: Girls, 
Vodafone’s #Codelikeagirl experiential programme 
provides girls aged 14–18 with basic coding experience 
including html, CSS, GitHub and Bootstrap. 

The programme is intended to encourage more 
girls to pursue science, technology, engineering and 
maths disciplines. During the year, 550 girls across 
Vodafone’s markets participated in the programme. 
In the 2019 financial year the programme will seek 
to engage with 1,000 girls.

Better future for youth – apprentices in Vodafone Germany
Apprenticeships are a good alternative for high school students who do not want to pursue an academic 
education before starting work. Vodafone Germany offers apprenticeships in three areas: consumer retail, 
customer care and technology. All our apprenticeships last between 2.5 and 3.5 years, during which time, 
participants combine part-time work at Vodafone with their studies at vocational schools. Since 2013, Vodafone 
Germany has hired between 90 and 105 apprentices every year.

We also offer a study and work programme for degree-level students – with options to focus on consumer and 
enterprise sales, customer care or technology. Students can spend three-month periods working at Vodafone 
while also studying at the Baden-Wuerttemberg Cooperate State University in Stuttgart. Every year, Vodafone 
Germany hires up to 40 study and work students. 

Recognising performance
We reward people based on their 
performance, potential and contribution 
to our values and success. This year, to drive 
simplification, empower our line managers, 
and encourage more future-focused and 
developmental conversations between 
employees and managers, we implemented 
a new performance dialogue rating system. 
The approach was piloted with our senior 
leaders last year and fully implemented 
this year.

To maintain compliance with our fair pay 
standards, we benchmark and monitor our pay 
practices in every country in which we operate. 
This ensures our pay practices, including 
retirement and other benefit provision, are: 
compliant with all local legislation, free from 
discrimination, market competitive and 
easily understood.  

We also offer competitive retirement and other 
benefit provisions. Global short-term incentive 
plans are offered to a large percentage 
of employees and global long-term incentive 
plans are offered to our senior managers. 
Our arrangements are subject to company and 
individual performance measures.

Creating a safe place to work
We want everyone working with Vodafone 
to return home safely every day. Despite all 
of our efforts, we deeply regret to report nine 
recordable fatalities during the year.

To make further improvements in this area, 
this year we have increased the focus on our 
non-technology suppliers and introduced 
a range of structural and corrective measures 

to improve standards. This has included 
consolidating our tier one and tier two 
suppliers and reducing our reliance on tier 
three suppliers.

Road traffic accidents are one of our high 
risk areas. In the last year, we’ve rolled out 
telematics tracking in Vodafone-dedicated 
vehicles and outbound warehouse 
transportation in India. In Vodacom, we’ve 
introduced the Road Guardian programme, a 
full telematics tracking package with vehicle 
cameras. The impact of these changes is 
starting to materialise, with a significant 
decrease in key indicator events such as 
speeding, harsh braking and swerving.

Improving employee wellbeing has also been 
a key area of focus and we have continued 
to embed the Group Wellbeing Framework 
introduced in 2016. 

Increasing employee 
engagement
Every year, all our employees are invited 
to participate in a global survey which allows 
us to measure engagement levels and identify 
ways to improve how we do things. 

The 2018 survey demonstrated that 
87% of employees who responded were 
proud to work for Vodafone, consistent 
with the previous year’s survey. An even higher 
91% of respondents felt that they were treated 
with respect at Vodafone. In addition, 90% 
felt that Vodafone was a socially responsible 
company, while 87% of respondents would 
recommend Vodafone as a place to work 
to their friends and family.

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information38

Risk management

Identifying and  
managing our risks
Our global framework allows us to identify, measure, manage and monitor 
strategic and operational risks across our footprint. It provides management  
with a clear line of sight over risk to enable informed decision making.

Process for identifying 
our principal risks
Defining our principal risks begins with all 
local markets and entities reporting their 
biggest risks to create a Group-wide view. 
The output is used in interviews with around 
40 of our senior leaders to gather their 
insights. The results of both exercises are then 
aggregated, and considered through the lens 
of the Company’s strategic objectives for the 
year ahead, to produce our principal risks 

which are then approved by the Executive 
Committee, and reviewed by the Audit 
and Risk Committee and the Board.

Strengthening our framework
We constantly strive to improve risk 
management and have made the following 
enhancements over the last 12 months:

Linking risk to decision making – we have 
launched a new process to improve visibility 
of risk in decision making in relation to our 
strategic and operational risks. 

Linking risk to budget – we have worked 
with colleagues in Finance to ensure that 
any actions required to achieve target risk 
tolerance levels are flagged and tracked 
as part of the Group’s main budget and 
forecasting process. 

Extending the risk management 
framework – we have created specialist 
frameworks within our Security function 
and our Enterprise business to improve 
the link between strategic and operational 
risk management. 

Our principal risks

Key changes in the year
The principal risks have been updated to reflect developments in  
our strategic priorities as well as progress made in managing them.

Key changes: 

 – Disintermediation – (risk 5) has been separated from market 
disruption (risk 3) as the potential causes for these risks are 
managed differently.

New risks:
 – Effective digital and technological transformation – 

this risk has increased due to the importance of delivering the 
“Digital Vodafone” agenda to transform the core business, drive 
efficiencies and explore new growth areas. It continues to address 
the associated risk of failing to deliver a differentiated customer 
experience and has been expanded to include the risk of an IT 
transformation failure (a separate principal risk in 2018). 

 – Effective data management – this newly formulated risk 

reinforces the importance of General Data Protection Regulation 
(GDPR) as a business transformation programme and also 
recognises the strategic value of effectively managing our data 
assets in a digital economy. 

 – Allocation of the Group’s capital – this risk covers failure 
to deliver long-term value to shareholders if we were unable 
to manage our capital effectively and successfully integrate 
strategic acquisitions and disposals. 

Risks removed:
 – The Convergence and Enterprise profitability risks have 
dropped below the materiality level for principal risks due to 
positive trends in 2018.

Principal risks

11

1

2

4

3

10

9

6

8

5

7

h
g
H

i

t
c
a
p
m

I

w
o
L

Low

Likelihood

High

Risk movement
  Risk increased 

  Risk stable 

  Risk decreased

What we do with our principal risks
Accountability 
Assign ownership for risks 
and mitigations

Tolerance 
Set tolerance for risk taking 
and benchmark against our 
current position

Risk reduction 
Identify and track actions when out 
of tolerance

Informed decisions 
Inform budget and strategic decisions

Oversight 
Focal point for Executive Committee 
and Board deep dives

Assurance 
Audit and Compliance teams use the 
risks to inform assurance planning 
and test how effectively risks are 
being managed

Vodafone Group Plc Annual Report 2018Strategic ReportRisk management in action: Brexit implications
The Board continues to keep the possible implications of Brexit for Vodafone’s  
operations under review.

A cross-functional team, led by two Executive Committee members, has identified 
ways in which Brexit might affect the Group’s operations. Despite the Article 50 
Notice having been served, there remains insufficient information about the 
likely terms of the post-Brexit arrangements between the UK and the EU, as well 
as about any possible transitional arrangements, to draw any conclusions about 
the probable impact. There is however more clarity on the timetable, as any future 
arrangement regarding the future relationship between the EU and the UK would 
have to enter into force either at the formal date of exit (30 March 2019) or at the 
expiration of a potential transition period (31 December 2020) to avoid a so-called 
“cliff edge” scenario.

39

Although we are a UK headquartered company, a very large majority of our 
customers are in other countries, accounting for most of our revenue and 
cash flow. Each of our national operating companies is stand-alone business, 
incorporated and licensed in the jurisdiction in which it operates, and able to adapt 
to a wide range of local developments. As such, our ability to provide services 
to our customers in the countries in which we operate, inside or outside the 
EU, is unlikely to be affected by Brexit. We are not a major international trading 
company, and do not use passporting for any of our major services or processes.

Depending on the arrangements agreed between the UK and the EU, two issues 
that could directly affect our operations, in both cases potentially causing 
us to incur additional cost, are:

– 

– 

 creation of a data frontier between the UK and the EU: the inability to move data 
freely between the UK and EU countries might cause us to have to move some 
technical facilities, and affect future network design; and

 inability to access the talent we need to run a multinational Group operation from 
the UK: increased controls over or restrictions to our ability to employ leading 
talent from non UK markets could cause us to have to adjust our operating model 
to ensure that we attract and retain the best people for the roles we have.

A further, indirect, issue that could affect our future performance would arise if the 
Brexit process caused significant revisions to macro-economic performance in our 
major European markets including the UK, thus affecting the economic climate 
in which we operate, and in turn impacting the performance of the operating 
companies in those markets.

Key to principal risks
1  Cyber threat and information security
External or internal attack resulting in service 
unavailability or data breach

2  Adverse political and regulatory measures
Excessive pricing of 5G licences, tax authority 
challenges, incumbent re-monopolisation

3  Market disruption
New telco entrants with lean & agile models 
and unlimited offers creating increased 
competitive pressure

4 

 Effective digital and 
technological transformation

Failure to create an agile, digital telco able to deliver 
a differentiated customer experience

5  Disintermediation
Tech players gaining customer relevance through 
emerging technology

6 

 Global economic disruption/
adequate liquidity

Economic disruption and uncertainty reducing 
consumer spending and our ability to refinance

7  Technology resilience
Failure of critical IT, fixed or mobile assets causing 
service disruption

8  Effective data management
Data management failures leading to missed 
commercial opportunities or a GDPR breach

 Legal and regulatory compliance

9 
Non compliance with laws and regulations including 
customer registration, anti-bribery, competition law, anti-
money laundering, sanctions and intellectual property 
rights requirements

10  Allocation of the Group’s capital
Failure to maximise returns to shareholders due 
to inefficient use of capital

11 EMF health related risks
EMF found to pose health risks causing reduction 
in mobile usage or litigation

Interconnected risks
Our principal risks are presented individually but in managing these risks, we also consider 
how they relate to each other and the potential cumulative effects. Identifying the 
interconnectivity between risks allows us to prioritise areas that require increased oversight 
and remedial action.

Legal and  
regulatory 
risks

EMF
11

Market 
disruption

3

Digital  
transformation

4

Commercial 
risks

9

Legal and 
regulatory

2

Political  
measures

6

Economic 
disruption

Financial 
risks

7

1

Technology resilience

Cyber threat

Technology 
risks

5

Disintermediation

8

Data 
management

1010

Allocation of 
the Group’s 
capital

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information40

Risk management (continued)

Cyber threat and information security

What is the risk?
An external attack, insider threat or supplier breach could 
cause service interruption or confidential data breaches.

What is the impact?
Failing to protect our customer information and service 
availability could have major customer, financial, 
reputational and regulatory impact in all markets in which 
we operate.

What is our target tolerance position?
We aim for a secure digital future for our customers. 
Security underpins our commitment to protecting our 
customers with reliable connections and keeping their 
data safe. We seek to avoid material breach, loss of data 
or reputational impact from a cyber event.

Adverse political and regulatory measures

What is the risk?
The scale and complexity of political and regulatory risk 
is increasing especially as digital becomes the backbone 
of economic growth, potentially resulting in political 
intervention and competitive disadvantage.

5G spectrum auctions are also underway in many 
jurisdictions which could lead to unfair spectrum 
allocation or pricing.

What is the impact?
If the cost of operations were to significantly increase, 
directly or indirectly, this would impact our profitability 
and returns to shareholders.

What is our target tolerance position?
We seek actively to engage with governments, regulators 
and tax authorities to encourage good working 
relationships and to help shape potential impacts 
of legislative change on the Group.

We look for spectrum auctions to be fair for all 
participants both in terms of ability to access auctions 
and pricing of spectrum.

Market disruption

What is the risk?
New entrants to markets or competitors with lean models 
could create pricing pressure. As more competitors push 
unlimited bundles, it might impact profitability in the 
short to medium term through price erosion.

What is the impact?
Our market position and revenues could be damaged 
by failing to provide the services that our customers want 
at a fair price.

What is our target tolerance position?
We will evolve our offer and adopt an agile operating 
model to mitigate competitive risks. We will do this 
through targeted offers, smart pricing models and 
differentiated customer experience.

Effective digital and technological transformation

What is the risk? 
We plan to accelerate the evolution of Vodafone 
towards a digital future to improve customer experience, 
increase speed to market and operate in an efficient 
and agile manner. Failure to do this could lead to missed 
commercial opportunities, increased cost of working and 
customer service failures.

What is the impact?
Failure to deliver on our digital and customer experience 
objectives could result in lack of differentiation leading 
to increased customer churn and eventual loss 
of market share.

What is our target tolerance position?
We aim to be a leading digital company with modern 
systems, skills and talent to ensure a world-class offering 
and customer experience.

Disintermediaton

What is the risk?
We face increased competition from a variety 
of new technology platforms which could impact 
our customer relationships and experience. We must 
be able to keep pace with new technology to compete 
in changing markets while maintaining high levels 
of customer service.

What is the impact?
If we do not provide the digital experience and service 
our customers want, we may lose customer relevance, 
market share and revenue.

What is our target tolerance position?
We offer a superior customer experience and continually 
improve our offering through a wide set of innovative 
products and services, including fixed and mobile 
content, IoT and voice over LTE. We also develop 
innovative new products and explore new growth areas 
such as 5G, IoT, convergence, digital services, data 
analytics, AI and security so that we continue to meet our 
customers’ needs.

Vodafone Group Plc Annual Report 2018Strategic ReportKey to core programmes:

Network Leadership

Customer eXperience eXcellence

Fit for Growth

Digital Vodafone

41

Risk owners: 
Johan Wibergh/Joakim Reiter

Risk movement: 
Stable

Risk category: 
Technology

Link to core  
programmes: 

How do we manage it?
We protect Vodafone and our customers from cyber 
threats through strong basic security, a leading 
Cyber Defence team and customer-focused security 
supported by simple risk led processes centrally and 
in local markets.

Key risk indicators
We monitor multiple trends including:

 – Confirmed security incidents

 – Security control effectiveness

 – Independent measurements of security on 

our networks

Changes since last report
We continue to make progress with our security 
strategies and have seen improvements in our control 
effectiveness. We have launched a new Security Risk, 
Control and Assurance Framework to provide guidance 
and oversight across all Security risks.

Risk owners: 
Nick Read/Joakim Reiter

Risk movement: 
Stable

Risk category: 
Legal and regulatory

Link to core  
programmes: 

How do we manage it?
We engage with top level policy makers and influencers, 
addressing issues openly, with clear arguments to find 
mutually acceptable ways forward.

We plan our approach to spectrum auctions to ensure 
we achieve fair access at sustainable prices.

Key risk indicators
We monitor:

 – Public sentiment, changes to laws and regulations, 
number and value of disputes across the Group

 – Benchmarking of spectrum cost between countries

Changes since last report
We continue to engage with governments, regulatory and 
public bodies and have seen some success in our strategy, 
particularly in Europe. We are seeing increasing regulatory 
intervention in areas like privacy, security and net neutrality.

We have had recent success in spectrum auctions 
which will allow us to continue to maintain network 
leadership positions.

Risk owner: 
Serpil Timuray

Risk movement: 
Stable

Risk category: 
Commercial

Link to core  
programmes: 

How do we manage it?
We monitor the competitor landscape in all markets, 
and react appropriately; working to make sure each 
market has a fair and competitive environment.

We will continue to improve our Consumer and Enterprise 
propositions using our digital strategies and our ability 
to create personalised offerings.

Key risk indicators

 – Trends in competitor behaviour

 – Level of customers actively using our new products 

and services

Changes since last report
Our joint venture in India is close to receiving 
regulatory approval. The merged entity should 
be better able to compete in its marketplace. We face 
increasing competition in some European markets 
and are managing this through developing new 
commercial strategies and differentiated offerings and 
customer experience.

Risk owner: 
Serpil Timuray

Risk movement: 
Increased

Risk category: 
Commercial

Link to core  
programmes: 

How do we manage it?
We are running a company wide transformation 
programme, Digital Vodafone, with direct sponsorship 
of our executive team. The program has specific modules 
across each functional area, coordinated centrally and 
executed locally, to drive our key digital priorities. We are 
also implementing a new operating model (Digital 
Vodafone) in our operating companies to ensure a fast 
pace of change on digital.

Key risk indicators

 – Measurement of NPS

 – Tracking of digital KPIs and objectives across 

all markets

Changes since last report
This is a new risk which encompasses the previous CXX 
and IT Transformation risks.

Risk owner: 
Serpil Timuray

Risk movement: 
Stable

Risk category: 
Commercial

Link to core  
programmes: 

How do we manage it?
We continuously create innovative propositions and 
services whole evolving our customer experience 
to strengthen the relationship with our customers.

Key risk indicators

 – Trends in new technologies

 – Level of customers actively using our new products 

and services

Changes since last report
This risk was previously managed as part of the wider 
Market Disruption risk but has now been split out 
to ensure appropriate consideration is given to our 
product and service offering. Over the last 12 months, 
we have seen the strengthening of OTTs message and 
voice platforms, the boom of digital assistants powered 
by AI and the continuing growth of Enterprise OTTs.

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information42

Risk management (continued)

Global economic disruption/adequate liquidity

What is the risk?
As a multinational business, we operate in many 
countries and currencies, so changes to global economic 
conditions can impact us. Any major economic 
disruption could result in reduced spending power for 
our customers and impact our ability to access capital 
markets. A relative strengthening or weakening of the 
major currencies in which we transact could impact 
our profitability.

What is the impact?
Economic instability and subsequent reductions 
in corporate and consumer spending or an impact 
on capital markets could restrict our refinancing 
options. A relative strengthening or weakening of the 
major currencies in which we transact could impact 
our profitability.

What is our target tolerance position?
We take a conservative approach to financial risks which 
reflects our diverse business.

We carefully manage our liquidity and access 
to capital markets to limit our exposure to unstable 
economic conditions.

Technology resilience

What is the risk?
A technology site loss could result in a major impact 
on our customers, revenues and reputation. This could 
involve all major technology sites including: mobile, fixed, 
and data centres.

What is the impact?
Major incidents caused by suppliers, natural disasters 
or an extreme technology failure, although rare, could 
result in the complete loss of a key technology site 
causing severe impact on our customers, revenues 
and reputation.

What is our target tolerance position?
Our customer promise is based on reliable availability 
of our network, therefore the recovery of critical mobile, 
fixed and IT services must be fast and robust.

Effective data management

What is the risk?
We process vast amounts of data and are subject 
to numerous compliance, security, privacy, data quality 
and regulatory requirements. Processing and using 
this data is critical to fulfilling our customers’ service 
expectations in a digital world, but must be done 
according to an informed consent framework with clear 
and traceable permissions.

What is the impact?
Failure to achieve data governance could lead to data 
mismanagement thereby preventing us achieving our 
data strategic goals, and processing of data ethically 
in line with our values. If we do not use data (with 
appropriate permissions) to inform our services and 
offers, we will not be able to meet customer expectations, 
which will have a negative effect on both NPS and 
customer lifetime value.

What is our target tolerance level?
We aim to use data to improve the efficiency of our 
operations and to continually develop data centric 
business models.

We seek to process personal data honestly, ethically, with 
integrity, and always consistent with applicable laws and 
our values.

We provide our customers with transparency, choice 
and understanding of their rights through our 
permissions framework.

Legal and regulatory compliance

What is the risk?
Vodafone must comply with a multitude of local and 
international laws as well as more specific regulations. 
These include licence requirements, customer 
registrations, anti-money laundering, competition 
law, anti-bribery law, intellectual property rights and 
economic sanctions.

What is the impact?
Non-compliance with legislation or regulatory 
requirements could lead to reputational damage, 
financial penalties and/or suspension of our license 
to operate.

What is our target tolerance level?
We seek to comply with all applicable laws and 
regulations in all of our markets.

Allocation of the Group’s capital

What is the risk?
We may not effectively allocate the Group’s capital 
to maximise returns by failing to identify opportunities, 
agree appropriate terms, legally complete and 
successfully execute strategically important acquisitions, 
partnerships including joint ventures and disposals.

What is the impact?
If we fail to make the make the correct investment 
decisions or to execute our strategy in line with 
expectations, our cash flow, revenue and profitability 
could be negatively impacted.

What is our target tolerance level?
We seek opportunities to improve the effective 
deployment of our capital.

Vodafone Group Plc Annual Report 2018Strategic ReportKey to core programmes:

Network Leadership

Customer eXperience eXcellence

Fit for Growth

Digital Vodafone

43

Risk owner: 
Nick Read

Risk movement: 
Stable

Risk category: 
Financial

Link to core  
programmes: 

How do we manage it?
We maintain access to long and short term capital 
markets through diversified sources of funding.

Key risk indicators

 – Current credit rating

We forecast with contingencies in our business plans 
to cater for negative operational impacts that could occur 
from a variety of drivers including the impact from lower 
economic growth than is generally expected.

 – Average life and cost of debt

 – Currency and interest rate exposures

 – Monitoring of economic and financial market drivers

Changes since last report
There are no significant changes to this risk. We continue 
to take action to increase the average life of our bond 
debt and interest rate fixing.

Risk owner: 
Johan Wibergh

Risk movement: 
Stable

Risk category: 
Technology

Link to core  
programmes: 

How do we manage it?
Unique recovery targets are set for critical sites to limit 
the impact of service outages. A global policy supports 
these targets with mandatory controls to ensure 
effective resilience.

We monitor the lifespan of critical assets and maintain 
back up where necessary.

Key risk indicators

 – Number of critical sites able to meet the 

recovery targets

 – Levels of incidents/near misses

 – Results of simulated recovery testing

 – Building a resilient future by evolving our services to 

cloud based solutions

Changes since last report
Our technology resilience levels continue to mature 
across all sites. Resilience levels were tested following 
network outages in some markets and we have worked 
to make improvements based on the lessons learned 
from these incidents.

Risk owner: 
Serpil Timuray

Risk movement: 
Increased

Risk category: 
Commercial

Link to core  
programmes:

How do we manage it?
We are enhancing our data governance framework 
to ensure quality data supports our strategy.

Our Privacy and Security teams work to ensure that 
we collect, process and store data in line with our own 
policies and applicable law.

Key risk indicators

 – Compliance with GDPR requirements

 – Adherence to customer permissions framework

 – Security testing and audits

Changes since last report
Included in the principal risks for the first time.

Risk owner: 
Rosemary Martin 

Risk movement: 
Decreasing

Risk category: 
Legal and Regulatory

Link to core  
programmes: 

How do we manage it?
We have subject matter experts in legal and regulatory 
teams at a local and global level, and a robust overarching 
policy compliance framework with underlying specialist 
compliance programmes.

We train our employees in “Doing what’s right”, 
our training and awareness programme which sets our 
ethical culture across the organisation and ensures 
employees understand their role in ensuring compliance.

Key risk indicators

 – Results of the annual compliance testing programme

 – Number of Speak Up cases in each market

 – Changes to applicable legal and 

regulatory requirements

Changes since last report
Data privacy has now moved into our Data management 
risk. Due to an increase in patent infringement threats and 
claims, intellectual property rights are now considered 
as part of this risk.

Risk owner: 
Nick Read

Risk movement: 
Increased

Risk category: 
Commercial

Link to core  
programmes: 

Key risk indicators

 – Achievement of synergies

 – Compliance with policies and standards

Changes since last report
Included in the principal risks for the first time.

How do we manage it?
Our strategic planning process identifies both risks and 
opportunities for effective deployment of capital. Any 
opportunities for change are carefully scoped before 
agreements are made to ensure we take the correct level 
of risk.

We carefully manage the external approval processes 
and the subsequent integration of acquired operations. 
We manage integration through the alignment of policies, 
processes and systems to ensure maximum benefit 
is delivered.

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information44

Risk management (continued)

Electro-magnetic fields related health risks

What is the risk?
Electromagnetic signals emitted by mobile devices 
and base stations may be found to pose health risks, 
with potential impacts including: changes to national 
legislation, a reduction in mobile phone usage 
or litigation.

What is the impact?
This is an unlikely risk; however, it would have a major 
impact on services used by our customers in all our 
markets – particularly in countries that have a greater 
concern for environmental and health related risks.

What is our target tolerance position?
Vodafone does not want to expose anyone to levels 
of EMF above those mandated by regulators.

We comply with national standards, where existing, 
and with our own EMF policy, based on international 
science guidelines. Our vision is to lead within the 
industry in responding to public concern about mobiles, 
masts and health.

Long-Term Viability Statement

The UK Corporate Governance Code  
(the ‘Code’)
The Code requires the Directors to assess 
the prospects of the Group over a period 
significantly longer than 12 months and 
whether they have a reasonable expectation 
that the Company will be able to continue 
in operation and meet its liabilities as they fall 
due over the period of their assessment.

The Vodafone methodology
The Board carried out an assessment 
of the principal risks facing the Group 
that would threaten its business model, 
future performance, solvency or liquidity. 
The assessment starts with the available 
headroom as of 31 March 2018 and follows 
a three-stage approach to stress test it  
(as shown in the diagram).

The review period
The Board has concluded that the most 
relevant time period for this assessment 
continues to be three years, as the period 
in which the principal risks (particularly 
those of an operational nature) are expected 
to develop, in what is a fairly dynamic industry 
sector with the potential impact from digital 
transformation a fast evolving risk. This time 
horizon is also supported by the business 
planning and forecasting cycle.

Key assumptions
The plans and projections prepared 
as part of this forecasting cycle include 
the Group’s cash flows, committed and 
required funding and other key financial 
ratios. They were drawn up on the basis 
that debt refinance will be available in all 
plausible market conditions and that there 
will be no material changes to the business 
structure over the review period. The Group 
has also taken into account the liquidity 
implications of merger and acquisition activity 
not yet completed. As of 31 March 2018, 
the Group had sources of liquidity (comprised 
mainly of cash and cash equivalents, 
and available facilities) of €18.9bn, excluding 
cash in the held for sale Indian subsidiary.

Viability statement
Having considered the principal risks facing 
the Group and their inherent uncertainty, 
as well as the likely effectiveness of the 
planned mitigating actions, the Directors 
deem that the process of stress-testing 
the Group’s prospects is reasonable and 
appropriate. The cash and facilities available 
to the Group as of 31 March 2018, along with 
options available to reduce cash outgoings, 
provide sufficient headroom, which remained 
positive in all scenarios tested. Therefore, 
the Directors confirm that they have 
a reasonable expectation that the Group 
remains in operation and is able to meet its 
liabilities as they fall due up to 31 March 2021.

Vodafone Group Plc Annual Report 2018Strategic ReportKey to core programmes:

Network Leadership

Customer eXperience eXcellence

Fit for Growth

Digital Vodafone

45

Risk owner: 
Joakim Reiter

Risk movement: 
Stable

Risk category: 
Legal and regulatory

Link to core  
programmes:

How do we manage it?
Our Group EMF Board manages potential risks through 
cross sector initiatives and oversees a global programme 
to respond to public concern.

Key risk indicators
We monitor:

 – Scientific research

We monitor scientific developments and engage with 
relevant bodies to support the delivery and transparent 
communication of the scientific research agenda set 
by the World Health Organisation.

 – International standards and guidelines

 – Public perception

 – Compliance with EMF policies

Changes since last report
There are no material changes to the risk.

The Vodafone methodology

Assessment of prospects

Assessment of viability

Principal risks

Combined risk scenario

Sensitivity analysis

Headroom  
The available headroom is calculated using the cash and cash equivalents, plus available facilities, at year end

Long Range Plan 
Three-year forecast is used to calculate cash position and available headroom over the period

Severe but plausible scenarios 
modelled for each of the principal 
risks to quantify the cash impact 
of an individual risk materialising 
over the three-year period.

The top three risks with the highest 
potential financial impact relate 
to global economic disruption, 
adverse political and regulatory 
measures, and executing the digital 
and technological transformation.

Quantification of the cash impact 
of a combined scenario where multiple 
risks materialise, including the following: 

a.   Failure to respond to market disruption 

resulting in loss of market share.

b.   Market disruption exacerbated 

by economic downturn, resulting 
in restricted access to capital markets 
and devaluation of emerging 
market currencies.

c.   Major data breach resulting in litigation 

and penalties.

Long range plan output used 
to perform a sensitivity analysis, 
reviewing central debt profile and cash 
headroom analysis, including a review 
of sensitivity to “business as usual” risks 
to revenue and profit growth. 

The analysis focuses on the maximum 
tolerable revenue and adjusted EBITDA 
decline over the three-year period, 
as well as significant cash flow drivers, 
such as capital expenditure and 
debt financing.

Overall viability = headroom – cash impact of risks + additional liquidity options

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information46

Chairman’s governance statement

Committed to the 
highest standards of 
corporate governance
Strong and robust corporate governance is integral to creating  
long-term value and success for the benefit of our shareholders  
and stakeholders.

Contents

46  Chairman’s governance statement

60  Board evaluation

48  Board of Directors

50  Executive Committee

52 

Leadership structure

54  Board activities

56  Board effectiveness

58  Engaging with our stakeholders

62  Nominations and Governance Committee

64  Audit and Risk Committee

70  Remuneration Committee

88  Our US listing requirements

89  Directors’ report

Dear Shareholder,
Welcome to the Corporate Governance Report for the year ended 
31 March 2018 which I am pleased to present on behalf of the Board.

This year has seen continued focus on companies’ corporate 
governance arrangements, ensuring that they have strong and robust 
corporate governance at the heart of everything they do. This report will 
outline how your Board has ensured that we have effective corporate 
governance in place to help support the creation of long-term value for 
our shareholders and stakeholders. 

My Chairman’s statement on page 3 highlights the progress we have 
made against our ambition to be a converged communications leader 
in all of our European markets, a mobile data leader in Africa and India, 
and an Enterprise leader internationally.

Key to this progress is ensuring that the Board and senior management 
remain focused on the right things and a significant event within our 
annual calendar is the Board strategy day. Each year, the strategy day 
takes place in a key location and this year it was held at our Germany 
offices in Düsseldorf.

As well as providing time for the Board and senior management to focus 
specifically on strategy, the day also gives the Board the opportunity 
to meet colleagues, customers and other stakeholders in one of our 
local markets.

Board changes
In May 2018, we announced the succession plan for the Group Chief 
Executive role. From 1 October 2018, Vittorio Colao will be succeeded 
by Nick Read, our current Chief Financial Officer, with Margherita Della 
Valle (our Deputy CFO) succeeding Nick and joining the Board after the 
AGM on 27 July 2018. In addition to this executive succession planning, 
the Nominations and Governance Committee continued to keep under 
review the composition of the Board to ensure that we have the right 
balance of skills and experience.

On 1 June 2017, Maria Amparo Moraleda Martinez joined the Board 
as a Non-Executive Director. Amparo has strong international 
technology experience and has been a valuable addition to the Board. 
To ensure a smooth transition, Amparo has undertaken an extensive 
induction programme, of which further information is available 
on page 56.

Following the announcement in March 2017 that Nick Land and Phil 
Yea would not stand for re-election at the 2017 AGM, it was identified 
that the Board would benefit from the addition of someone with 
financial experience. In January 2018, we announced the appointment 
of Michel Demaré with effect from 1 February 2018. Michel has a strong 
background in corporate finance and a wealth of leadership experience 
and is an important addition to the Board. Further information 
on Michel’s appointment process can be found on page 63.

We have also announced that Dr. Mathias Döpfner will not be seeking 
re-election at our AGM in July, in order to focus on his executive role. 
I would like to take this opportunity to thank Mathias for his contribution 
to the Board over the last three years.

Keeping in mind the delicate balance of skills and experience needed for 
your Board to operate effectively, and given Samuel Jonah’s continued 
independent character and judgement, I have asked Samuel to remain 
on the Board and to seek re-election for a further 12 months at our AGM.

The Board is currently meeting its target of having at least 33% female 
representation on the Board by 2020. We are committed to having 
a diverse board in all respects and the Committee has taken into 
consideration the targets outlined in the Parker and Hampton-
Alexander reports.

Culture and governance
The Board recognises the importance of its role in setting the tone 
of Vodafone’s culture and embedding it throughout the Group. 
Our Business Principles (the values we respect) and our Code 
of Conduct (the behaviours we expect) underpin everything that 
we do and are reinforced through the Digital Vodafone Way, which sets 
out the type of organisation we want to be. Everyone who works for and 
with us is required to comply with these. An overview of our Business 
Principles, our Code of Conduct and the Digital Vodafone Way can 
be found on pages 36 and 37.

The Board, Executive Committee and our senior management 
understand how we work is as important as what we achieve and 
instil focus on the importance of compliance and integrity at all levels 
throughout the Group.

Vodafone Group Plc Annual Report 2018GovernanceIt is pleasing to see the external recognition Vodafone has received over 
the last 12 months for our work in diversity and inclusion. As discussed 
on pages 36 to 37, Vodafone is committed to diversity and inclusion 
in all forms. This year Vodafone was acknowledged as a top 100 LGBT+ 
inclusive employer by Stonewall and Vittorio was recognised as the top 
male champion of women in business in the UK by the Financial Times 
and HERoes.

The Board is also committed to ensuring there is a robust system 
of corporate governance in place to support the successful execution 
of Vodafone’s strategy. This year Vodafone was subject to the 2016 
UK Corporate Governance Code and I am pleased to confirm that 
Vodafone has complied with it.

Following our success at the ICSA: The Governance Institute Awards 
2016, winning Best Audit Report Disclosure, I am pleased to tell you 
that in 2017 Vodafone won Strategic Report of the Year and was also 
nominated for Annual Report of the Year, recognising our hard work 
and commitment to good reporting.

Engagement with our stakeholders
Vodafone’s success is dependent upon your Board taking decisions 
for the benefit of our shareholders and in doing so having regard for 
all of our stakeholders.

A key event during the year is the AGM whereby the Board is able 
to engage with you and to answer your questions on the performance 
of the Group.

Further details on how we have engaged with all of our stakeholders 
over the year can be found on pages 58 and 59.

Board effectiveness
This year the Board again undertook an internal evaluation with the 
assistance of Lintstock. The results of this review can be found on pages 
60 and 61 which I am pleased to report show that your Board is still 
operating effectively.

Looking ahead
Maintaining the highest standards of corporate governance across the 
Group is integral to the delivery of our strategy and your Board remain 
focused on creating sustainable long-term value for the benefit of our 
shareholders and stakeholders.

Gerard Kleisterlee 
Chairman

15 May 2018

47

Compliance with the 2016 UK Corporate 
Governance Code (the ‘Code’)
In respect of the year ended 31 March 2018, Vodafone Group Plc 
was subject to the Code (available from www.frc.org.uk). The Board 
is pleased to confirm that Vodafone applied the principles and 
complied with all of the provisions of the Code throughout the year. 
Further information on compliance with the Code can be found 
as follows: 

Read more

Leadership

The role of the Board

Division of responsibilities

The Chairman

Non-Executive Directors

Effectiveness

Read more

Composition of the Board

Appointments to the Board

Commitment

Development 

Information and support

Evaluation

Re-election

Accountability

Read more

Financial and business reporting

Risk management and internal control

Audit Committee and auditors

Remuneration

Read more

The level and components of remuneration

Procedure

Relations with shareholders

Read more

Dialogue with shareholders

Constructive use of general meetings

52

53

53

53

52

62

62

57

57

60

62

65

68

64

73

70

58

58

Disclosure Guidance and Transparency Rules
We comply with the corporate governance statement requirements 
pursuant to the FCA’s Disclosure Guidance and Transparency Rules 
by virtue of the information included in this “Governance” section 
of the Annual Report together with information contained in the 
“Shareholder information” section on pages 191 to 197.

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
48

Board of Directors

Experienced, effective  
and diverse leadership
Our business is led by our Board of Directors. Biographical details of 
the Directors and senior management as at 15 May 2018 are as follows  
(with further information available at vodafone.com/board).

Committee Key:

A   Audit and Risk Committee    N   Nominations and Governance Committee    R   Remuneration Committee   

  Solid background signifies Committee Chair

Gerard Kleisterlee
Chairman – Independent on appointment

N

Vittorio Colao
Chief Executive – Executive Director

Nick Read
Chief Financial Officer – Executive Director

Tenure: 7 years

Tenure: 11 years

Tenure: 4 years

Skills and experience:
Gerard has extensive experience of senior leadership of 
global businesses both in the developed and emerging 
markets. He brings to the Group a deep understanding 
of the consumer electronics, technology and 
lifestyle industries gained from his career with Philips 
Electronics spanning over 30 years and continues 
to use this experience to oversee the development 
of Vodafone’s strategy and the effectiveness of its 
operations as a total communications company.

Other current appointments:
 – Royal Dutch Shell, deputy chair, senior independent 

director, chair of the remuneration committee 
and member of the nomination and succession 
committee with effect from 23 May 2018

 – ASML, chairman of supervisory board

Skills and experience:
With over 20 years’ experience working in the telecoms 
industry, Vittorio has extensive leadership skills 
developed within both Vodafone and the industry 
and is widely recognised as an outstanding leader in 
the telecoms sector. Vittorio became a member of 
the Board in October 2006 and was appointed Chief 
Executive in July 2008. Vittorio will stand down as a 
Director and as Chief Executive on 30 September 2018.

Skills and experience:
As Group Chief Financial Officer, Nick combines strong 
commercial and operational leadership with a detailed 
understanding of the industry and its challenges 
and opportunities. Nick has wide-ranging experience 
in senior finance roles both at Vodafone and other 
multinational companies including United Business 
Media plc and Federal Express Worldwide. Nick will 
become Chief Executive on 1 October 2018.

Other current appointments:
 – European Round Table of Industrialists, vice 

chairman

 – Unilever PLC, non-executive director and chair of the 

compensation committee

Other current appointments:
 – Booking Holdings Inc., non-executive director 
(subject to approval at the annual meeting of 
stockholders in June 2018)

Sir Crispin Davis 
Non-Executive Director

NA

Tenure: 3 years

Michel Demaré
Non-Executive Director

Tenure: <1 year

Dr Mathias Döpfner
Non-Executive Director

R

Tenure: 3 years

Skills and experience:
Sir Crispin has broad-ranging experience as a business 
leader within international content and technology 
markets from his roles as chief executive of RELX Group 
(formerly Reed Elsevier) and the digital agency, Aegis 
Group plc, and group managing director of Guinness 
PLC (now Diageo plc). He was knighted in 2004 for 
services to publishing and information. He brings a 
strong commercial perspective to Board discussions.

Other current appointments:
 – Hasbro, non-executive director
 – Oxford University, trustee and member of the 

university board

 – CVC Capital Partners, adviser
 – Rentokil Initial plc, non-executive director

Skills and experience:
Michel brings extensive international finance, strategy 
and M&A experience to the Board, gained during his 
18-year career at Dow Chemical, as CFO of Baxter 
International (Europe), and as CFO and head of global 
markets of ABB Group. He was the non-executive 
chairman of Syngenta until the company was sold to 
ChemChina in 2017.

Skills and experience:
Mathias brings wide-ranging experience within the 
global digital media industry to the Board. Having 
led his business, Axel Springer SE, through a highly 
successful transition into digital and international 
markets, he provides a digital perspective to the 
Board’s strategy. Mathias will be stepping down from 
the Board at our AGM on 27 July 2018.

Other current appointments:
 – UBS AG, independent vice chairman
 – Louis Dreyfus Company Holdings BV, non-executive 

Other current appointments:
 – Axel Springer SE, chairman and chief executive 

officer

director

 – Time Warner and Warner Music Group, member of 

 – IMD Business School in Lausanne, vice chairman of 

the board of directors

the supervisory board

 – Business Insider Inc., chairman of the board of 

 – Department of Banking and Finance at the University 

directors

of Zurich, advisory board member

 – American Academy, American Jewish Committee 

and the European Publishers Council, holds 
honorary offices

 – St John’s College, University of Cambridge, member

Vodafone Group Plc Annual Report 2018Governance49

Gender composition 
Board of Directors

Female

Male

Experience and skills 
Non-Executive Directors

Consumer goods

Media

Finance and capital markets

Technology

Financial services

Telecoms

Emerging markets

Consumer services

Dame Clara Furse
Non-Executive Director

A

Tenure: 3 years

Valerie Gooding cbe
Senior Independent Director

N R

Tenure: 4 years

Renee James
Non-Executive Director

N R

Tenure: 7 years

Skills and experience:
Dame Clara brings to the Board a deep understanding 
of international capital markets, regulation, service 
industries and business transformation developed 
from her previous roles as chief executive officer of the 
London Stock Exchange Group plc and Credit Lyonnais 
Rouse Ltd. Her financial proficiency is highly valued as 
a member of the Audit and Risk Committee. In 2008 
she was appointed Dame Commander of the Order of 
the British Empire.

Other current appointments:
 – HSBC UK, non-executive chairman
 – Amadeus IT Group SA, non-executive director

Skills and experience:
Valerie brings a wealth of international business 
experience obtained at companies with high levels 
of customer service including British Airways and 
as chief executive of BUPA which, together with her 
focus on leadership and talent, is greatly valuable to 
Board discussions.

Other current appointments:
 – TUI AG, non-executive director
 – Aviva UK Insurance Ltd, chairman
 – English National Ballet, trustee
 – Royal Botanical Gardens, Kew, Queen’s trustee
 – Lawn Tennis Association Trust, chairman

Skills and experience:
Renee brings comprehensive knowledge of the 
high technology sector developed from her long 
career at Intel Corporation where she was president. 
She is currently the chairman and CEO of Ampere 
Computing. Her extensive experience of international 
management, technology and the development and 
implementation of corporate strategy is an asset to the 
Board and the Committees for which she is a member.

Other current appointments:
 – The National Security Telecommunications Advisory 

Committee, chairman

 – Carlyle Group, operating executive
 – Oracle Corporation, non-executive director
 – Citigroup Inc., non-executive director

Samuel Jonah kbe
Non-Executive Director

R

Amparo Moraleda
Non-Executive Director

A

Tenure: 9 years

Tenure: <1 year

David Nish
Non-Executive Director

A

Tenure: 2 years

Skills and experience:
Samuel brings experience and understanding of 
business operations in emerging markets, particularly 
Africa. Previously executive president of AngloGold 
Ashanti Ltd, he provides an international, commercial 
perspective to Board discussions.

Other current appointments:
 – Global Advisory Council of Bank of America, member
 – President of Togo, adviser
 – Iron Mineral Beneficiation Services, non-executive 

chairman

 – Jonah Capital (Pty) Limited, executive chairman
 – Hollard (formerly Metropolitan) Insurance Company 

Limited, chairman

 – The Investment Climate Facility, member of trustee 

board

Skills and experience:
Amparo brings strong international technology 
experience to the Board from her previous role as 
chief executive officer of the international division of 
Iberdola and a career spanning 20 years at IBM, where 
she held a number of positions across a range of 
global locations.

Skills and experience:
David has wide-ranging operational and strategic 
experience as a senior leader and has a strong 
understanding of financial and capital markets 
through his previous directorships which include chief 
executive officer and chief financial officer of Standard 
Life plc and chief financial officer of Scottish Power plc.

Other current appointments:
 – Airbus Group, non-executive director, chair of 

the nominations, governance and remuneration 
committees

 – CaixaBank, non-executive director and chair of the 

remuneration committee
 – Solvay, non-executive director
 – Royal Academy of Economic and Financial Services, 

member

Other current appointments:
 – HSBC Holdings Plc, non-executive director
 – London Stock Exchange Group Plc,  

non-executive director and chair of the audit 
committee

 – Zurich Insurance Group, board member

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information50

Executive Committee

Delivering our strategy,  
driving performance
Chaired by Vittorio Colao, the Executive Committee focuses on managing 
Vodafone’s business affairs as a whole, which includes the delivery of 
a competitive strategy, developing our financial structure and planning, 
driving financial performance and ensuring good succession planning 
and talent pipeline.

Serpil Timuray
Chief Commercial Operations and 
Strategy Officer

Tenure: 1 year

Rosemary Martin
Group General Counsel and 
Company Secretary

Tenure: 8 years

Responsibilities:
Serpil is responsible for Vodafone’s global commercial 
operations and strategy, as well as innovation and 
transformation projects, including the Customer 
eXperience eXcellence global programme.

Previous roles include:
 – Vodafone, Regional Chief Executive Officer – Africa, 

Middle East and Asia-Pacific Region (AMAP) 
(2013–2016)

 – Vodafone Turkey, Chief Executive Officer 

(2009–2013)

 – Danone Turkey, chief executive officer (2002–2008), 
marketing director with additional sales director role 
(1999–2002)

 – Procter & Gamble Turkey, various marketing roles 

including executive committee member (1991–1999)

Responsibilities:
Rosemary is responsible for managing Vodafone’s legal 
risk and for providing legal, compliance and company 
secretariat services to the Group.

Previous roles include:
 – Practical Law Company, chief executive officer 

(2008–2010)

 – Reuters Group Plc, various governance roles 

including group general counsel and company 
secretary (1997–2008)

 – Rowe & Maw, partner (1990–1997)

Ronald Schellekens
Group Human Resources Director 

Tenure: 9 years

Responsibilities:
Ronald is responsible for leading Vodafone’s  
people and organisation strategy which includes 
developing strong talent and leadership, effective 
organisations, strategic capabilities and an engaging 
culture and work environment, thereby building strong 
capabilities in Vodafone to deliver growth.

Previous roles include:
 – Royal Dutch Shell, HR executive vice president 

(2003–2008)

 – PepsiCo, senior vice president (1994–2003)
 – AT&T Network Systems, various human resources 

roles (1986–1994)

Johan Wibergh
Group Technology Officer

Tenure: 3 years

Brian Humphries
Group Enterprise Director

Tenure: 1 year

Responsibilities:
Johan is responsible for leading Vodafone’s global 
technology organisation. His role is integral to 
developing Vodafone’s convergence strategy on a 
global scale.

Previous roles include:
 – Ericsson, various roles including executive VP 

(1996–2015)

Responsibilities:
Brian manages and leads Vodafone’s growing 
Global Enterprise business which provides total 
communications solutions to businesses. His 
responsibilities include Vodafone’s strategy and 
execution in the Enterprise market worldwide. He 
manages a portfolio which includes: Vodafone Global 
Enterprise, Vodafone Carrier Services, Internet of 
Things and Cloud & Security.

Previous roles include:
 – Dell-EMC, president, enterprise solutions 

(2013–2017)

 – Hewlett-Packard, various roles including senior vice 

president, emerging markets (2002–2013)

Joakim Reiter
Group External Affairs Director

Tenure: <1 year

Responsibilities:
Joakim leads Vodafone’s engagement with external 
stakeholders (including governments, regulators, 
international institutions, the media and industry 
commentators) in order to project Vodafone’s position 
on the contribution of our industry to broader 
policy objectives and on issues of importance to 
our customers and to the communities in which we 
operate. He is also responsible for security, and for the 
Vodafone Foundation, of which he is a trustee.

Previous roles include:
 – United Nations, assistant secretary-general 

and United Nations Conference on Trade and 
Development, deputy secretary-general (2015–2017) 
 – Ministry of Foreign Affairs, Sweden, deputy director-

general (2014–2015)

 – World Trade Organisation, ambassador (2011–2014)
 – Permanent Representation to the European Union, 

minister councillor (2008–2011) 

Vodafone Group Plc Annual Report 2018Governance51

Membership
The Committee is comprised of Vittorio Colao, Group 
Chief Executive, Nick Read, Group Chief Financial 
Officer and the senior managers as detailed below. 
Tenure refers to length of service in role.

Biographies for Vittorio Colao, and Nick Read can 
be found on page 48.

Committee Meetings
Each year the Committee conducts a strategy review 
to identify key strategic issues facing Vodafone 
to be presented to the Board. 

The agreed strategy is then used as a basis for 
developing the upcoming budget and three-year 
operating plans. 

The Committee met 11 times during the year and  
considered the following items:

 – Strategy;

 – Customer innovations;

 – The new brand positioning strategy;

 – Substantial business developments and projects;

 –  Chief Executive’s update on the business and the 

business environment;

 – Business performance;

 – Updates and presentations from the head of each 

Group function;

 – Talent updates;

 – Updates and reports on health and safety matters;

 –  Presentations from senior managers, including 
from the Group Financial Controlling and 
Operations Director, the Group Audit Director 
and the Group Risk and Compliance Director; and

 – Competitor performance analysis.

Nick Jeffery
Chief Executive Officer – Vodafone UK

Dr Hannes Ametsreiter
Chief Executive Officer – Vodafone Germany

Aldo Bisio
Chief Executive Officer – Vodafone Italy

Tenure: 1 year

Tenure: 2 years

Tenure: 4 years

Responsibilities:
Nick is responsible for:
 – Defining Vodafone’s strategy in the UK in accordance 

Responsibilities:
Hannes is responsible for:
 – Defining Vodafone’s strategy in Germany in 

Responsibilities:
Aldo is responsible for:
 – Defining Vodafone’s strategy in Italy in accordance 

with Group strategy and operating models;
 – Delivering the strategic vision and executing 

accordance with Group strategy and operating models;
 – Positioning Vodafone Germany as a gigabit company, 

with Group strategy and operating models;
 – Delivering the strategic vision and executing 

commercial plans; and

 – Ensuring delivery against KPIs.

strengthening its role as Germany’s leading TV 
provider and integrated player;

commercial plans; and

 – Ensuring delivery against KPIs.

Previous roles include:
 – Vodafone Group Enterprise, Chief Executive Officer 

(2013–2016)

 – Cable & Wireless Worldwide, Chief Executive Officer 

(2012–2013)

 – Vodafone Global Enterprise, Chief Executive Officer 

(2006–2012)

 –  Vodafone Group, Director, Business Marketing 

(2004-2006)

 – Delivering the strategic vision, executing commercial 

plans and delivery against KPIs; and

 – Shaping Vodafone’s leadership role in digital 

technologies.

Previous roles include:
 – Telekom Austria, group chief executive officer 

(2009–2015)

 – A1 Telekom, chief executive officer (2009)
 – Mobilkom Austria/Telekom Austria, chief marketing 

officer (2001–2009)

Previous roles include:
 – Ariston Thermo Group, chief executive officer/

managing director (2008–2013)

 – McKinsey & Company, senior partner (2007–2008)
 – RCS Quotidiani, managing director (2004–2006)
 – McKinsey & Company, partner (1992–2004)

António Coimbra
Chief Executive Officer – Vodafone Spain 

Vivek Badrinath
Chief Executive Officer – Africa, Middle East 
and Asia-Pacific Region (AMAP)

Ahmed Essam
Chief Executive Officer – Europe Cluster 

Tenure: 5 years

Tenure: 1 year

Tenure: 1 year

Responsibilities:
António is responsible for:
 – Defining Vodafone’s strategy in Spain in accordance 

with Group strategy and operating models;
 – Delivering the strategic vision and executing 

commercial plans; and

 – Ensuring delivery against KPIs.

Previous roles include:
 – Vodafone Portugal, Chief Executive Officer (2009–

2012), Executive Committee member (1995–2009), 
Marketing and Sales Director (1992–1995)

 – Apritel – Telco Association (on behalf of Vodafone 

Portugal), president (2005–2007)

 – Vodafone Japan, Chief Marketing Officer (2004)
 – Olivetti Portugal, marketing manager (1991–1992)
 – Siemens Portugal, produce and sales manager 

(1988-1991)

Responsibilities:
Vivek oversees Vodafone’s operations in the Vodacom 
Group, India, Australia, Egypt, Ghana, Kenya, New 
Zealand and Turkey. This includes:
 – Defining Vodafone’s strategy in these local markets 
in accordance with Group strategy and operating 
models;

Responsibilities:
Ahmed oversees Vodafone’s operations in the 
Netherlands, Portugal, Ireland, Greece, Romania, 
Czech Republic, Hungary, Albania and Malta. 
This includes:
 – Defining Vodafone strategy in these local markets in 

accordance with Group strategy and operating models;

 – Delivering the strategic vision and executing 

 – Delivering the strategic vision and executing 

commercial plans; and

 – Ensuring delivery against KPIs.

commercial plans; and

 – Ensuring delivery against KPIs.

Previous roles include:
 – AccorHotels, deputy chief executive (2014–2016)
 – Orange, deputy chief executive (2013–2014)

Previous roles include:
 – Vodafone Egypt, Chief Executive Officer (2014–2016)
 – Vodafone Group, Group Commercial Director 

(2012–2014)

 – Vodafone Egypt, various roles including customer 

care and consumer business unit director 
(1999–2012)

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information52

Leadership structure

How we are governed
The Board currently comprises the Chairman, two Executive Directors 
and nine Non-Executive Directors. Our Non-Executive Directors bring 
wide and varied commercial experience to the Board and Committees.

Our Board
The Board is responsible for:

 – Ensuring leadership through effective oversight and review. The 
Board sets the strategic direction and aims to deliver sustainable 
stakeholder value over the longer term;

 – Overseeing the implementation of appropriate risk assessment 

systems and processes to identify, manage and mitigate the principal 
risks of the Company’s business;

 – Effective succession planning at Board level and for assessing the 
processes in place to ensure that there is appropriate succession 
planning among senior management. Much of this work is delegated 
to the Nominations and Governance Committee; and

 – Matters relating to finance, audit and internal control, legal, reputation 

and listed company management.

Our Committees
The Board has delegated to its Committees’ responsibility for 
maintaining effective governance in relation to: 

 – Audit and risk;

 – Remuneration; 

 – Board composition and succession planning; and 

 – Corporate governance. 

Full details of the Committees’ responsibilities are detailed within the 
respective Committee reports on pages 62 to 87. 

The Executive Committee and other management committees 
are responsible for implementing strategic objectives and realising 
competitive business performance in line with established risk 
management frameworks, compliance policies, internal control  
systems and reporting requirements.

The Board
Responsible for the overall conduct of the Group’s business including our long-term success; setting our purpose; values; standards and  
strategic objectives; reviewing our performance; and ensuring a positive dialogue with our stakeholders is maintained.

Comprised of the Chairman, Senior Independent Director, Non-Executive Directors, the Chief Executive and the Chief Financial Officer.

Audit and Risk  
Committee
Reviews the integrity, 
adequacy and 
effectiveness of the 
Group’s system of internal 
control, including the risk 
management framework 
and related 
compliance activities. 

Remuneration 
Committee
Sets, reviews and 
recommends the policy 
on remuneration of the 
Chairman, Executives and 
senior management team.

Monitors the 
implementation of the 
Remuneration Policy.

Nominations 
and Governance 
Committee
Evaluates Board 
composition and ensures 
Board diversity and 
a balance of skills.

Reviews Executive 
succession plans 
to maintain continuity 
of skilled resource.

Oversees matters relating 
to corporate governance.

64 Read more

62 Read more

70 Read more

Chief Executive

Chief Financial  
Officer

Executive 
Committee
Focuses on strategy 
implementation, financial 
and competitive 
performance, commercial 
and technological 
developments, succession 
planning and organisational 
development.

Disclosure 
Committee
Oversees the accuracy 
and timeliness 
of Group disclosures 
and approves controls 
and procedures in relation 
to the public disclosure 
of financial information.

Key

Delegation 
Reporting

Risk and Compliance 
Committee
Assists the Executive 
Committee in fulfilling its 
accountabilities with regard 
to risk management and 
policy compliance.

Vodafone Group Plc Annual Report 2018Governance53

The following table shows the attendance of Directors at scheduled 
Board and Committee meetings during the year:

Attendance table

Gerard Kleisterlee
Vittorio Colao
Nick Read
Sir Crispin Davis1
Michel Demaré2
Dr Mathias Döpfner3
Dame Clara Furse
Valerie Gooding cbe
Renee James
Samuel Jonah kbe
Amparo Moraleda4
David Nish
Nick Land5
Phil Yea5

Board
7/7
7/7
7/7
6/7
1/1
6/7
7/7
7/7
7/7
7/7
6/6
7/7
2/2
2/2

Audit and Risk 
Committee
–
–
–
4/5
–
–
5/5
–
–
–
4/4
4/4
1/1
1/1

Nominations  
and Governance  
Committee
5/5
–
–
2/3
–
–
–
5/5
3/3
–
–
–
–
2/2

Remuneration 
Committee
–
–
–
–
–
5/5
–
5/5
5/5
5/5
–
–
–
–

Notes: 
The maximum number of scheduled meetings held during the year that each Director could 
attend is shown next to the number attended. Additional meetings were held as required. 
1  Sir Crispin Davis was unable to attend one Board, Audit and Risk Committee and 
Nominations and Governance Committee meeting due to medical reasons.

2   Michel Demaré was appointed on 1 February 2018.
3  Dr Mathias Döpfner was unable to attend one Board meeting due to a prior 

business commitment. 

4   Amparo Moraleda was appointed on 1 June 2017.
5  Nick Land and Phil Yea stepped down from the Board on 28 July 2017.

The meetings are structured to allow open discussion. At each 
Board meeting the Directors are made aware of the key discussions 
and decisions of the three principal Committees by the respective 
Committee Chairmen. Minutes of Board and Committee meetings 
are circulated to all Directors after each meeting. Details of the 
Board’s activities during the year are set out on pages 54 and 55.

Our culture
The Board recognises that a healthy corporate culture is fundamental 
to our business purpose and strategy. Vodafone’s culture is defined 
through the Digital Vodafone Way, our Business Principles and the Code 
of Conduct. Together these set out what we expect from our employees 
and how we expect business to be carried out. By embedding the 
Digital Vodafone Way into our processes, we strive for a culture of speed, 
simplicity and trust. Our Code of Conduct, which includes our Business 
Principles and the Digital Vodafone Way, can be found on our website.

Our leaders have a critical role in setting the tone of our organisation 
and championing the behaviours we expect to see. The Executive 
Committee led campaigns and engagement throughout the year 
to highlight our values and beliefs. Various indicators are used to provide 
insight into our culture, including employee engagement, health, safety 
and wellbeing measures and diversity indicators. We regularly assess the 
state of our culture, through activities such as compliance reviews and 
we address behaviour that falls short of our expectations.

Division of responsibilities

We have a clear division of responsibilities between our Chairman and 
Chief Executive, each role is clearly defined and is quite distinct from 
one another.

Chairman

 – Leads the Board, sets the agenda and promotes a culture of open 

debate between Executive and Non-Executive Directors;

 – Regularly meets with the Chief Executive and other senior 

management to stay informed; and

 – Ensures effective communication with our stakeholders.

Senior Independent Director

 – Provides a sounding board to the Chairman and appraises 

his performance;

 – Acts as intermediary for other Directors, if needed; and

 – Is available to respond to shareholder concerns when contact 

through the normal channels is inappropriate.

Non-Executive Directors

 – Contribute to developing our strategy; and

 – Scrutinise and constructively challenge the performance of 

management in the execution of our strategy.

Chief Executive

 – Leads the business, implements strategy and chairs the 

Executive Committee.

Chief Financial Officer

 – Responsible for the preparation and integrity of our 

financial reporting.

Company Secretary

 – Assists the Chairman by organising induction and training 
programmes and ensuring that all Directors have full and  
timely access to all relevant information;

 – Ensures that the correct Board procedures are followed; and

 – Advises the Board on corporate governance matters.

 – The removal of the Group General Counsel and Company 

Secretary is a matter for the Board as a whole.

The Board is collectively responsible for the oversight and success 
of our business. The Board discharges some of its responsibilities 
directly and others through its principal Board Committees and through 
management. The Matters Reserved for the Board and Committee 
Terms of Reference were last reviewed in March 2018 and are  
available on our website.

Our new brand positioning strategy
Given the strategic significance of the new brand 
positioning, the Board was involved with its 
development and launch: 

Development
The Board was fully briefed as our new brand strategy 
was being developed which included:

Approval
The new brand positioning strategy was approved 
by the Board at its July 2017 meeting. 

 –  Holding in-depth discussions over several months 

as the new brand strategy was developed;

 –  Several presentations were provided to the Board, 
noting the progression being made by the brand 
team; and

 –  Providing challenge and guidance to the brand team, 
which enabled them to refine the brand strategy.

Launch
On 5 October 2017, the new brand strategy was 
launched across all 36 countries in which the 
Vodafone brand is present. 

Review
The Board was provided an update at its March 
2018 meeting which highlighted the success 
of the new brand strategy launch.

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information54

Board activities

What the Board did this year
Board activities are structured to develop the Group’s strategy and to enable 
the Board to support executive management on the delivery of it within a 
transparent governance framework. The table below sets out the key areas  
of focus for the Board’s activities and topics discussed during the year.

Areas of Board focus

Strategy and markets
Regular updates were provided 
by management on strategic and 
commercial priorities including the 
development of the new brand strategy 
and updates on the Customer eXperience 
eXcellence (‘CXX’) programme

People and culture
The Board was given regular updates 
on talent and succession plans, reward 
structures and Group HR Policy. 
Results of the annual employee 
engagement survey were also reported 
to the Board

Quarter 1: April–June

Quarter 2: July–September

Key issues and highlights

 – Key business developments 

Key issues and highlights

 – Key business developments

 – Commercial: strategic priorities update

 – Consumer: the brand refresh and consumer IoT

 – Principal risk review, including a focus on Brexit

Annual matters

Annual matters

 – Approval of the Annual Report and Notice of AGM

 – Group insurance renewal

 – Annual compliance and risk reports

 – Presentation from the Group HR Director, including the talent 

 – Year end assessment of internal control systems

 – Approval of the Modern Day Slavery Statement

 – Recommendation of the final dividend

 – Treasury report

Deep dives, updates and training

 – Local market focus: India

 – Technology 2020 strategy briefing

 – Investor relations report

Other meetings held

 – Audit and Risk Committee

 – Remuneration Committee

 – Nominations and Governance Committee

and succession planning report

 – Presentation from the Group External Affairs Director

 – US shelf registration

Deep dives, updates and training

 – Local market focus: Vodacom

 – Local market focus: Germany

 – CXX update

 – Investor relations report

 – Annual Director share dealing training

Other meetings held

 – AGM

 – Audit and Risk Committee

 – Remuneration Committee

 – Chairman and Non-Executive Directors met without the 

 – Nominations and Governance Committee

Executive Directors present

 – Chairman and Non-Executive Directors met without the 

Executive Directors present

Vodafone Group Plc Annual Report 2018GovernanceVodafone Group Plc  Annual Report 2018  

55

Performance
The Board received updates from 
management on the performance  
of the business and on financial  
performance

Governance, risk and regulatory
Regular reports were provided by the 
Board’s principal Committees, with 
oversight of the governance and risk 
management frameworks

Quarter 3: October–December

Quarter 4: January–March

Key issues and highlights

 – Key business developments

Key issues and highlights

 – Key business developments

 – Commercial: Brand update and 2019 Commercial Strategy

 – Executive Director succession 

Annual matters

Annual matters

 – Approval of the half-year results, interim dividend and Vodafone’s 

 – Approval of the 2018/19 budget and long-term plan

risk tolerance

 – Review of the Group’s security risk

 – Electromagnetic field risk report

 – Health & safety report

 – Litigation report

 – Treasury report

 – Matters reserved for the Board and Committees’ terms 

of reference

 – Risk report

 – Board effectiveness review

 – Approval of the Directors’ conflicts of interests

Deep dives, updates and training

Deep dives, updates and training

 – Local market focus: Spain

 – Investor relations report

 – Local market focus: UK and Europe (the smaller local markets 

including The Netherlands)

 – Vodafone Foundation update and funding

Other meetings held

 – Audit and Risk Committee

 – Enterprise strategy update

 – Investor relations report

Other meetings held

 – Audit and Risk Committee

 – Nominations and Governance Committee

 – Nominations and Governance Committee

 – Remuneration Committee

 – Remuneration Committee

 – Chairman and Non-Executive Directors met without the 

 – Chairman and Non-Executive Directors met without the 

Executive Directors present

Executive Directors present

 – Led by the Senior Independent Director, the Non-Executive 
Directors met to appraise the Chairman’s performance 

OverviewStrategic ReportGovernanceFinancialsOther information56

Board effectiveness

Board induction and development
We are committed to ensuring that our Directors have a full understanding 
of all aspects of our business to ensure they are effective within their roles, 
through their induction and on-going training.

Board induction
We have a comprehensive induction programme in place for our  
newly appointed Directors. Each new Director is provided with a  
tailored programme which includes site visits and meetings with  
other members of the Board, Executive Committee members and 
senior management and also covers the Board Committees that  
they are joining. 

On joining the Board, Amparo Moraleda was provided with a detailed 
induction programme, which was designed to ensure she quickly gained 
a full understanding of the Group, including our business, culture and 
values, strategy, governance and financial position. You can read more 
about Amparo’s induction programme below.

On completion of the induction programme, all new Directors should 
have sufficient knowledge and understanding of the business to enable 
them to effectively contribute to strategic discussions and oversight 
of the Group.

Amparo Moraleda’s induction programme

“ It’s essential to be able to make a valuable contribution 
and to gain a thorough understanding of the Group. 
My induction programme has ensured that I have the 
information and knowledge required to enable me to 
make an effective contribution to the Board.”
Amparo Moraleda
Non-Executive Director 
Appointed 1 June 2017

During the year, Amparo Moraleda joined the Board and her induction programme focused on enhancing her understanding of Vodafone and 
our business, including our markets, customers, competition, business opportunities and risks.

Amparo’s induction programme included the following:

Our business:

 – one-to-one meetings were held with the members of  

the Executive Committee to discuss our business, strategy 
and operations;

 – presentations were also given by the management teams  

of the Europe cluster, AMAP region and Enterprise business; and

 – visits were undertaken to the headquarters of Vodafone UK,  

a Vodafone UK store and Vodafone’s call centre in  
Stoke-on-Trent (UK).

Our Board and governance structure:

 – training was provided on her duties as a Director and on Vodafone’s 

governance structure;

 – meetings were held with the Chairman and the Chairs of the Board’s 

principal Committees; and

Our Group functions:
Meetings were held with various Group senior managers to discuss:

 – Group strategy;

 – people strategy and remuneration;

 – technology and marketing;

 – legal and external affairs;

 – finance;

 – investor relations; and

 – risk.

Our Audit and Risk Committee:
As a member of the Audit and Risk Committee, specific meetings  
were also held, these included meetings with:

 – the Audit and Risk Committee Chair; and

 – attendance at the Morgan Stanley European Technology, Media 

and Telecom Investor Conference held in November 2017 and our 
2017 AGM.

 – internal audit.

Vodafone Group Plc Annual Report 2018Governance57

Board training and development
To assist the Board in undertaking its responsibilities, a programme 
of training and development is available to all Directors and training 
needs are assessed as part of the Board evaluation procedure. 
The Board programme includes regular presentations from 
management and informal meetings to build their understanding 
of the business and sector.

This year the Board held its strategy day at our Düsseldorf offices, which 
enabled them to meet with senior managers of Vodafone Germany 
and to receive product demonstrations. In addition, individual Directors 
are given the opportunity to visit other local markets. During the 
year, Non-Executive Directors visited Ireland, Italy, Luxembourg, 
New Zealand, Singapore, South Africa and Spain. During these visits, 
meetings were held with local management teams and included site 
tours. Directors were able to gain greater understanding and insight into 
particular issues faced by the business in those regions. Directors who 
visited a local market were positive about the opportunity to improve 
the breadth and depth of their knowledge of Vodafone and to engage 
on an individual level with senior management in the respective market.

Several deep-dive sessions were held during Board meetings, these 
sessions focused on the Indian, Vodacom, European and Spanish 
markets and the commercial operations of the Group. During the year, 
our Directors also received regular updates which included consumer, 
customer service, network and share dealing rules. The Board also 
received reports from the Group General Counsel and Company 
Secretary on current legal and governance issues.

Specific and tailored updates were provided by external advisers 
and management to both the Audit and Risk and Remuneration 
Committees. Key themes included trends and changing disclosure 
requirements regarding financial and narrative reporting, accounting 
and auditing standards and remuneration developments.

All Directors have access to the advice and services of the Group 
General Counsel and Company Secretary. Directors may take 
independent legal and/or financial advice at the Company’s expense 
when it is judged necessary in order to discharge their responsibilities 
effectively. No such independent advice was sought in the 2018 
financial year.

Local market focus:  
Vodafone Germany and the 
Mission to the Moon project
As part of this project, Vodafone Germany 
will be working with Nokia and PTScientists 
to create the first 4G network on the moon. 
Vodafone’s 4G network will enable the 
first live-streaming of HD video from the 
moon’s surface to a global audience.

During the Board’s meeting held in Düsseldorf, 
a demonstration was given of the new 
technology being developed as part of this 
project along with a project presentation from 
senior management from Vodafone Germany. 

The demonstration of this project allowed 
the Board to see first-hand the innovative 
work being undertaken in a local market 
and is a good example of how Vodafone 
is developing new and exciting mobile 
network infrastructure. It allowed the Board 
to gain a better insight into that local market. 

As outlined on pages 60 and 61, an action from 
the 2017 Board evaluation was to ensure that 
the Board was provided with opportunities 
to enhance its engagement with local markets 
and this is one example of such activities.

60 See pages 60 and 61 for further details of 

the Board evaluation process

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information58

Engaging with our stakeholders

Committed to maintaining  
good communications
We are committed to maintaining good communications and building positive 
relationships with all our stakeholders as we see this as fundamental to 
building a sustainable business.

 – We rely on more than 15,000 suppliers, ranging from small 

businesses and start-ups to multinational companies;

 – Every year we hold Supplier Safety Forums to share best practice 
and discuss ways to reduce safety risks in our supply chain; and

 – This year, Vodafone and three other operators set up a supplier 
academy, focusing on training to help them assess and improve 
the social, ethical and environmental performance issues inherent 
within supply chains.

34

Read more about how we work with our suppliers  
to mitigate human rights risks on page 34

Our  
suppliers

Our  
shareholders

How we communicate with our shareholders
We maintained an active dialogue with our shareholders throughout 
the year through a planned programme of investor relations activities.

What our shareholders have asked us this year
Common topics raised by our institutional and individual 
shareholders include:

We also respond to daily queries from shareholders and analysts through 
our investor relations team and have a section of our website which 
is dedicated to shareholders and analysts: vodafone.com/investor. 
Our registrars, Computershare and Deutsche Bank (as custodians 
of our American Depositary Receipts (‘ADR’) programme) also have 
a team of people to answer shareholder and ADR holder queries 
in relation to technical aspects of their holdings such as dividend 
payments and shareholding balances. All of our financial results 
presentations are available on our website at vodafone.com/investor.

Institutional shareholder meetings
We hold meetings with major institutional shareholders, individual 
shareholder groups and financial analysts to discuss the business 
performance and strategy. These are attended by the appropriate mix 
of Directors and senior management, including our Chairman, Chief 
Executive, Executive Committee members, senior leaders and the 
investor relations team. Institutional shareholders also meet with the 
Chairman to discuss matters of governance.

Our investor calendar

 – Cash flow generation, capital intensity, debt, and dividend cover;

 – Rationale for the Liberty Global transaction;

 – 5G investment and business case;

 – Regulation in Europe and emerging markets;

 – Vodafone India and Idea Cellular merger; and

 – Administration of shareholding.

AGM
Our AGM is attended by our Board and Executive Committee members 
and is open to all our shareholders to attend. A summary presentation 
of financial results is given before the Chairman deals with the formal 
business of the meeting. All shareholders present can question the 
Board during the meeting. Representatives from investor relations and 
customer services are available before and after the meeting to answer 
any additional questions shareholders may have.

May 2017 

August 2017 

November 2017 

–  Roadshows in London, Edinburgh, Netherlands, 

–  Roadshows in Austin, Houston, Dallas, Kansas, 

Boston, New York, Chicago, Los Angeles, 
San Francisco, Toronto, Pittsburgh, and Milan
–  Investor conference with JP Morgan in London

June 2017 

–  Chairman’s London Roadshow
–  Roadshows in Abu Dhabi, Frankfurt 

and Switzerland 

Singapore and Hong Kong 

–  Investor conference with Credit Suisse in London

September 2017

–  Roadshow in Madrid
–  Investor conferences with Deutsche Bank 

in London, with Goldman Sachs in New York and 
with Bernstein in London 

–  Bank of America Merrill Lynch Summer TMT 

– Analyst and investor Open Office event in Venice

Conference in London

–  Investor conference with Exane in Paris 

–  Roadshows in London, Netherlands, Edinburgh, 
Frankfurt, Switzerland, Paris, Boston, New York, 
Toronto, Los Angeles, Portland and San Francisco

–  Morgan Stanley European TMT conference 

in Barcelona

December 2017 

–  Investor conference with Berenberg in Surrey

March 2018

–  Roadshow in Atlanta
–  Investor conference with Deutsche Bank 

in Palm Beach

– Citi European & Emerging Telecoms conference

Vodafone Group Plc Annual Report 2018Governance59

 – We engage with regulators and governments to inform the policy 

frameworks that affect our customers, investments and competitive stance;

 – In April 2017, we organised a stakeholder event with European Union 

institutions to advocate for future-proof gigabit networks in the context  
of the European Electronic Communications Code; and

 – In March 2018, we engaged with policy makers through a  

high-profile event to launch our international Future Jobs Finder  
programme, What will you be?

40

Read more about how we mitigate political 
and regulatory risk on page 40

Our  
people

Regulators  
and 
governments

Our local 
communities

 – Our products and services are found in local communities 
everywhere we operate, and range from remote villages to 
capital cities;

 – We work to understand and address any public concerns about 

the location of our base stations. This year in South Africa, 
Vodacom engaged with stakeholders on over 40 separate 
occasions on this topic; and

 – Our local businesses support the communities in which they 
operate in many different ways. For example, this year in the 
Czech Republic, we ran a public “Giving Tuesday” campaign to 
raise money for a local health charity.

Read more about our approach to mobiles,  
masts and health at vodafone.com/mmh

 – Our business performance depends on our ability to attract, 

develop and retain talented individuals at all levels. This year, we 
employed an average of 103,564 people with 136 nationalities; 

 – 88% of our employees responded to our annual global people 
survey. Of those, 87% stated that they are proud to work for 
Vodafone; and

 – In March 2018, a week-long campaign to recognise and 
support International Women’s Day engaged more than 
17,000 employees.

36

Read more about how we engage with our 
employees on page 36

Our  
customers

 – Our customers range from individuals living in some of the 
world’s poorest communities to some of the world’s largest 
multinational companies;

 – Our Customer eXperience eXcellence (‘CXX’) programme drives 

how we engage with customers to help us deliver an outstanding 
and differentiated user experience; and

 – Every time a customer contacts us we measure their satisfaction 
through our “touchpoint net promoter score”. In the UK, this year 
we increased this rating to its highest ever level. 

11

Read more about our CXX programme on 
page 11

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information60

Board evaluation

Continually monitoring and 
improving our performance
The Board recognises that it continually needs to monitor and improve its 
performance. This is achieved through the annual performance evaluation, full 
induction of new Board members and ongoing Board development activities. 
The conclusions of this year’s review have been positive and confirmed that 
the Board and its Committees operate effectively and that each Director 
contributes to the overall effectiveness and success of the Group.

Our three-year Board evaluation cycle

Board expertise

2017

Internal evaluation:  
with the assistance of Lintstock  
Limited (‘Lintstock’), a London-
based firm, which has no other 
connection with Vodafone.

2019

External evaluation:  
further details will be provided  
in next year’s report.

2018

Internal evaluation:  
with the assistance of Lintstock 
a questionnaire was completed by  
the Board. 

The Chairman presented the conclusions 
from the evaluation to the Board which 
were discussed and actions for the 
forthcoming year were agreed. 

The Senior Independent Director met 
with the other Non-Executive Directors 
and with the Executive Directors to review 
the Chairman’s performance and met the 
Chairman to provide feedback. 

The Chairman provided feedback to each 
Director on their individual contributions 
to the Board and considered their 
development priorities.

Progress against 2017 actions

The Directors continued to build their 
knowledge of the Company’s Enterprise 
business and Enterprise content assets. 
To enable the Board to do this, additional 
time was dedicated to the Enterprise 
business during Board meetings.

This year’s findings

Following the work undertaken as a result 
of last year’s evaluation, the Board 
positively rated its understanding of the 
Company’s Enterprise business. However, 
as the business is evolving it was recognised 
that there would be merit in hearing more 
about the Enterprise business on a regular 
basis. In addition, with the rapid changes 
in digital and technological developments, 
more time should be dedicated to this area.

Action for 2019

The annual Board calendar would 
be reviewed to consider additional 
opportunities for Directors to further 
enhance their knowledge of the Enterprise 
business and keep updated on digital and 
technological developments.

57

See page 57 for details of the Mission to the 
Moon project

Vodafone Group Plc Annual Report 2018Governance61

Board composition

Board training and 
development

Strategy

Progress against 2017 actions

Progress against 2017 actions

Progress against 2017 actions

It was identified that the Board would 
benefit from adding further financial 
expertise. This led to the search for a new 
Non-Executive Director with the identified 
relevant skill set. This process resulted 
in the appointment of Michel Demaré 
in February 2018.

It was recognised that Board members 
would benefit from more opportunities 
to take part in site visits and be offered 
more one-to-one interactions with 
members of the executive team. 
Regular local market visits were arranged 
with the executive team, which all 
Board members were invited to attend. 
These visits enabled the Directors 
to gain further insight into the local 
markets and build relationships with 
senior management.

The Board identified that the balance 
between the Company’s focus on organic 
growth and on portfolio management 
needed to be carefully managed.

This year’s findings

This year’s findings

This year’s findings

The Board’s composition was positively 
rated as part of this year’s evaluation. 
The Board remains intent on ensuring its 
composition has the diversity and skills 
required to be effective.

The Board induction programme was 
highly regarded by Directors, in addition, 
the deep dives which are provided 
at Board meetings, were rated as excellent. 
As part of this year’s evaluation outcomes, 
it was acknowledged that on-going 
training, particularly on developments 
in technology was needed.

Improvement has been made to the 
balance between the Company’s focus 
on organic growth and on portfolio 
management, but remains an area which 
needs to be kept under constant review.

Action for 2019

Action for 2019

Action for 2019

The Board will consider opportunities 
to use its natural life-cycle to address the 
identified skills gaps to ensure that the 
Board’s composition is aligned with the 
Company’s strategic goals.

Efforts will be made to ensure all Directors 
are provided with relevant on-going 
training and that they receive the support 
they need to remain effective in their role.

When deciding the agenda for Board 
meetings during the year, the Chairman 
and Chief Executive will keep in mind the 
need to balance focus on organic growth 
and portfolio management.

63

See page 63 for details of Michel’s 
appointment process

57

See page 57 for details of the Board’s 
overseas meeting and local market visits

54

See pages 54 and 55 for details of the 
Board’s activities during the year

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information62

Nominations and Governance Committee

The Nominations and Governance Committee 
(‘the Committee’) continues its work of ensuring 
that the Board composition is right and that our 
governance is effective.
Chairman
Gerard Kleisterlee 
Chairman of the Board

Members
Sir Crispin Davis 
Valerie Gooding 
Renee James

Key objective:
To make sure the Board comprises individuals with the necessary 
skills, knowledge and experience to ensure that it is effective 
in discharging its responsibilities and to have oversight of all 
matters relating to corporate governance.

Responsibilities:

 – Assessing the composition, structure and size of the Board 
and its Committees and making recommendations on 
appointments to the Board;

 – Responsibility for Board and senior executive 

succession planning;

 – Overseeing the performance evaluation of the Board, its 

Committees and individual Directors; and

 – Monitoring developments in all matters relating to corporate 
governance, bringing any issues to the attention of the Board.

The Committee is composed solely of independent 
Non-Executive Directors. The Committee met six times 
during the year and attendance by members at Committee 
meetings can be seen on page 53. Committee meetings were 
attended by Committee members, with other individuals and 
external advisers invited to attend all or part of the meetings 
as appropriate.

The chart below illustrates how the Committee allocated its time 
during the year.

Nominations and Governance Committee  
allocation of time (%)

1  Corporate governance matters 

15%

2   Board and Committee  

composition 

15%

4

5

1

3  Succession planning and talent  55%

4  Board effectiveness 

5  Other 

12.5%

2.5%

2

3

The terms of reference of the Committee, which were reviewed 
in March 2018, are available on the Vodafone website at  
vodafone.com/governance.

3

Dear Shareholder,
On behalf of the Board, I am pleased to present the Nominations and 
Governance Committee’s report for the year ended 31 March 2018.

This year, the Committee welcomed two new members, Sir Crispin 
Davis and Renee James and our main focus has been the succession 
of Executive Directors and Board composition. The process we followed 
for identifying our new Chief Executive and Chief Financial Officer is set 
out on page 63. As I said in my Chairman’s letter on page 3, on behalf 
of the Board, I would like to record our gratitude to Vittorio Colao for 
an outstanding tenure and to express our confidence in Nick Read and 
Margherita Della Valle in their new roles. It is a testament to the strength 
and depth of the Vodafone senior management and leadership team 
that these appointments have been made from within the Company. 

The Committee is also delighted to welcome two new Non-Executive 
Directors to the Board, Amparo Moraleda and Michel Demaré. An insight 
into the Committee’s appointment process for Michel can be found 
on page 63 and the induction programme for Amparo is shown 
on page 56.

To find the most suitable candidates for the Board, the Committee 
considers the skills and experience required to align the 
Board’s composition with the Company’s strategic goals whilst 
maintaining an appropriate level of diversity. The Committee also 
ensures that initiatives are in place to develop the talent pipeline. 
As Chairman of the Committee, I take an active role in overseeing the 
progress made towards improving diversity in appointments to the 
Board, Executive Committee and senior management in a way that 
is consistent with the long-term strategy of the Group. The Committee 
will continue to monitor the balance of the Board to ensure that broad 
enough expertise is available from the existing members, and will 
recommend further appointments if desirable.

Changes to the Board and Committees
Following the 2017 AGM, Valerie Gooding became the Senior 
Independent Director and David Nish became Chairman of the Audit 
and Risk Committee. Amparo was appointed on 1 June 2017 and Michel 
joined the Board on 1 February 2018. Michel will join our Remuneration 
Committee with effect from 27 July 2018. 

As previously announced, at our AGM on 27 July 2018 Dr Mathias 
Döpfner will not seek re-election after more than three years of service 
and Margherita will be appointed as a Director and Chief Financial 
Officer. On 30 September 2018 Vittorio will step down as the Chief 
Executive and as a Director and will be succeeded by Nick. 

Assessment of the independence of the 
Non-Executive Directors
The Committee and the Board are satisfied that the external 
commitments of the Non-Executive Directors and of me, your 
Chairman, do not conflict with our duties and commitments 
as Directors of the Company. Our Directors must: report any changes 
to their commitments to the Board; notify the Company of actual 
or potential conflicts or a change in circumstances relating to an existing 
authorisation; and complete an annual conflicts questionnaire. 
Any conflicts identified are considered and, as appropriate, authorised 
by the Board. A register of authorised conflicts is reviewed periodically.

The Committee reviewed the independence of all the Non-Executive 
Directors. All are considered independent and they continue to make 
effective contributions. The Committee recognises that Samuel Jonah 
has served on the Board for more than nine years but remain confident 
that Samuel continues to demonstrate independent character and 
judgement in carrying out his role. 

All Non-Executive Directors have submitted themselves for re-election 
at the 2018 AGM, with the exception of Mathias. Michel and Margherita 
will be elected for the first time in accordance with our Articles 
of Association.

The Executive Directors’ service contracts and Non-Executive Directors’ 
appointment letters are available for inspection at our registered office 
and at our AGM.

Vodafone Group Plc Annual Report 2018Governance 
63

Board evaluation
The Committee oversaw the internal evaluation of the Board and 
Committees, details of the review and actions to be taken over the next 
12 months can be found on page 60.

Succession planning
In addition to the succession planning for Board roles, the Committee 
received several presentations during the year from the Chief Executive 
and Group Human Resources Director on succession planning for senior 
management. Potential successors have been identified for the top 
senior management positions and the Committee reviewed these plans 
during the year. 

The Committee is satisfied that adequate succession planning 
is currently in place for the Executive Directors and senior management, 
and will continue to review succession planning and monitor the 
progress and success of the development plans which have been 
established for relevant employees. The Committee also monitors 
a schedule on the length of tenure, skills and experience of the Board. 

Diversity
The Committee through Vodafone’s Board Diversity Policy is committed 
to supporting diversity and inclusion in the Boardroom. This includes 
diversity of skills and experience, age, gender, disability, sexual 
orientation, gender identity, cultural background and belief.

The Committee annually reviews and agrees the Board Diversity Policy 
and monitors the progress made at the Board and management and 
leadership levels during the financial year.

The Committee also monitors Vodafone’s compliance with the targets 
outlined in the Davies Report and Hampton-Alexander Review and 
I am pleased to report that following Amparo’s appointment on 1 June 
2017, 33% of our Board roles are currently held by women. This exceeds 
the 25% target set out in the Davies Report and meets the 2020 target 
set out in the Hampton-Alexander Review. Our long-term ambition 
is to increase diversity on our Board in all forms, which is supported 
by our Board Diversity Policy. Our Board diversity statistics can 
be found on page 49.

Diversity extends beyond the Boardroom and the Committee supports 
management in its efforts to build a diverse organisation. Currently 29% 
of our management and leadership roles are held by women and 
we would like this to increase to at least 30% by 2020.

Governance
The Committee receives updates on corporate governance 
developments during the year and has considered the impact 
of those developments on Vodafone. The Committee also reviewed 
Vodafone’s compliance with the 2016 UK Corporate Governance Code 
and was satisfied that Vodafone complied with the Code during the year. 

Gerard Kleisterlee
On behalf of the Nominations and Governance Committee

15 May 2018

Appointment process
When considering the recruitment of new Directors, the  
Committee adopts a formal and transparent procedure with due 
regard to the skills, knowledge and level of experience required  
as well as diversity. 

Executive Directors
In anticipation of Vittorio Colao’s decision to step down from 
his role as Chief Executive, the Nominations and Governance 
Committee stepped up its regular succession planning process and 
established a succession planning subcommittee comprising me, 
your Chairman, who led the subcommittee, David Nish, Sir Crispin 
Davis, Valerie Gooding and, until his retirement from the Board, Phil 
Yea. The subcommittee was supported by Egon Zehnder which 
is independent of, and only provides talent services to, the Company.

The succession process involved Egon Zehnder undertaking 
assessments of, and providing a development programme for, 
potential internal candidates and identifying potential candidates 
in the external market. The subcommittee met six times and 
extensively discussed the merits of the external and internal 
candidates. It concluded that the Company had very strong 
internal candidates and that making an internal appointment 
would best serve continuity in leadership which was important. 
The subcommittee met repeatedly with the internal candidates  
and had several in-depth interviews with the leading contender.

The Board concurred with the subcommittee’s recommendations 
and as a result on 27 July 2018 Nick Read will be appointed as  
Chief Executive Designate until 1 October 2018 when he will become  
the Chief Executive in succession to Vittorio Colao. On 27 July 2018  
Margherita Della Valle, currently Deputy Chief Financial Officer,  
will be appointed Chief Financial Officer and a Director.

Nick Read
To be appointed Chief Executive 
Designate on 27 July 2018

Margherita Della Valle
To be appointed Chief Financial 
Officer and a Director on 27 July 2018

Non-Executive Directors
During the search for a new Non-Executive Director, external 
search consultancy, Russell Reynolds Associates, was engaged 
to support with the recruitment process; they have no other 
connection with the Company other than providing recruitment 
services. Russell Reynolds Associates is an accredited firm under 
the Enhanced Code of Conduct for Executive Search Firms. 

Details of the different stages of the appointment process that the 
Committee followed in relation to the appointment process of Michel 
Demaré can be found below:

Step 
1

Step 
2

Step 
3

Step 
4

Step 
5

Engage 
with search 
consultancy 
and provide 
them with 
a search 
specification.

Shortlisting  
of candidates 
by 
Committee.

Interview 
process with 
Committee 
members 
and Chief 
Executive.

Recommendation 
to the Board  
on the chosen  
candidate. 

Appointment 
terms drafted 
and agreed 
with the 
selected 
candidate. 

Michel Demaré
Non-Executive Director 
Appointed 1 February 2018

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information64

Audit and Risk Committee

The Committee continues to play a key role in the 
governance over the Group’s financial reporting,  
risk management, control and assurance processes 
and the external audit.
Chairman and financial expert
David Nish (from 28 July 2017) 
Nick Land (to 28 July 2017)

Members
Sir Crispin Davis 
Dame Clara Furse 
Amparo Moraleda  
(from 28 July 2017) 
David Nish 
Phil Yea (to 28 July 2017)

Key objectives
Providing oversight of the Group’s system of internal control, 
business risk management processes and related compliance 
activities, effective governance over the appropriateness of the 
Group’s financial reporting including the adequacy of disclosures 
and monitoring the performance of both the internal audit function 
and the external auditors, PricewaterhouseCoopers LLP (‘PwC’).

Responsibilities
 – Monitoring the integrity of published financial information and 
reviewing significant financial reporting judgements, including 
providing advice to the Board on whether the Annual Report is 
fair, balanced and understandable and the appropriateness of 
the long-term viability statement;

 –  Reviewing and monitoring the external auditors’ independence 

and objectivity and the effectiveness of the external audit;

 – Reviewing the Group’s internal financial controls, internal control 
systems, the work of the Internal Auditor and compliance with 
section 404 of the US Sarbanes-Oxley Act; and

 – Monitoring the Group’s risk management system and reviewing 
the principal risks facing the Group, including the management 
and mitigation of those risks.

The terms of reference of the Committee, which were updated 
in March 2018, are available on vodafone.com/governance.

How the Committee operated
The Committee met five times during the year and attendance 
by members at Committee meetings can be seen on page 53. 
We routinely conduct deep dive reviews, together with specific risk 
management activities as set out below:

 –  in September and March, we assess issues affecting the Group’s 
half-year and year end reporting and approve the principal risks;

 –  in November and May, we conclude this work and advise the 

Board on the Group’s external financial reporting; and

 –  while each meeting has reviews of risk and compliance related 
matters, the January meeting is particularly focused on these.

Meetings of the Committee generally take place the day before 
Board meetings and I report to the Board, as a separate agenda 
item, on the activity of the Committee and matters of particular 
relevance, with the Board receiving copies of the Committee 
minutes. The external auditors are invited to each meeting and 
I also meet with the external lead audit partner outside the formal 
Committee process throughout the year. The Committee also 
regularly meets separately with each of PwC, the Chief Financial 
Officer, the Group Risk and Compliance Director and the Group 
Audit Director without others being present.

Dear Shareholder,
On the following pages I have set out the Audit and Risk 
Committee’s report for the 2018 financial year which provides 
an overview of the areas considered by the Committee during the year.

Through this report I am also aiming to give some insight into the 
Committee’s activities and its role in protecting the interests of our 
shareholders through ensuring the integrity of the Group’s published 
financial information and the effectiveness of its risk management, 
controls and related processes.

This year has seen a number of changes to the Committee including:

 – my appointment as Chairman and financial expert, having recent and 
relevant financial experience for the purposes of the US Sarbanes-
Oxley Act and the UK Corporate Governance Code; 

 – the appointment of Amparo Moraleda, who brings her international 

business experience, engineering background and IT and technology 
expertise to the role; and

 – the departure of both Nick Land and Phil Yea, who did not seek re-

election at the Company’s 2017 annual general meeting after more 
than ten years of service.

On behalf of the Committee, I would like to thank both Nick and Phil 
for their years of service to Vodafone and to this Committee as well 
as for ensuring the smooth transfer of knowledge to myself and 
Amparo as part of the succession plan. We believe that the Committee 
as a whole continues to have competence relevant to the sector 
in which the Group operates. 

In addition to our standard annual work plan, this year the Committee 
has also focused on the following significant issues:

 – preparations for the adoption of IFRS 9 “Financial Instruments” and 
IFRS 15 “Revenue from Contracts with Customers” in the 2019 
financial year and IFRS 16 “Leases” in the 2020 financial year, all of 
which will have a material effect on the Group’s accounting;

 – preparations for the adoption of EU General Data Protection 

Regulation, which comes into force on 25 May 2018;

 – the accounting, reporting and disclosure implications of the 

agreement to combine Vodafone India with Idea Cellular into a new 
joint venture; and

 – ensuring the continued independence of the Group’s 

external auditors. 

Looking ahead, these key areas are also likely to remain significant areas 
of focus for the Committee for the 2019 financial year.

The Committee also performed a number of detailed in-depth reviews 
on the principal risks for the business, with risk owners discussing 
the mitigation and management of risks relating to cyber threat 
and information security, money laundering, sanctions, anti-bribery, 
technology failure, continuity and crisis management, IT transformation 
and telecommunications regulation compliance.

Every three years the Board appoints an external organisation 
to perform an independent review of the Committee to evaluate 
its performance. The last review was performed in March 2016 and 
concluded that the Board members considered the Committee 
to be thorough and fully effective in meeting its objectives. The next 
review is expected to take place in March 2019. Additionally, an internal 
assessment facilitated by an independent third party, occurs annually. 
This reported positively on the functioning of the Committee for the 
current year. I am confident that the Committee has the necessary skills 
and experience to continue to meet the challenges ahead. 

David Nish
On behalf of the Audit and 
Risk Committee
15 May 2018

Vodafone Group Plc Annual Report 2018Governance65

The Committee received regular reports from management on the 
programmes for the adoption of IFRS 15 “Revenue from contracts 
with customers” and IFRS 16 “Leases”, both of which are likely to have 
a substantial effect on the Group’s accounting when adopted for the 
years ending 31 March 2019 and 2020 respectively. The implementation 
programmes for these new accounting pronouncements continued 
to progress satisfactorily during the year, with the Committee remaining 
focused on the key decision points relating to the choice of IT system, 
systems integration, the methodology in which the standard would 
be adopted and programme resourcing.

Following discussions with management and the external auditors, 
the Committee approved the disclosures of these accounting policies 
and practices which are set out in note 1 “Basis of preparation” to the 
consolidated financial statements, including further qualitative and 
quantitative detail on the impacts of IFRS 9, 15 and 16.

Significant judgements
The areas of focus considered and actions taken by the Committee 
in relation to the 2018 Annual Report, which have been revised 
to remove the Group’s change in presentation currency from sterling 
to the euro which was completed in the 2017 financial year, are outlined 
below. We discussed these with the external auditors during the year 
and, where appropriate, these have been addressed as areas of audit 
focus as outlined in the Audit Report on pages 93 to 101.

Financial reporting
The Committee’s primary responsibility in relation to the 
Group’s financial reporting is to review, with both management and 
the external auditors, the appropriateness of the half-year and annual 
financial statements concentrating on, amongst other matters:

 – the quality and acceptability of accounting policies and practices;

 – material areas in which significant judgements have been 

applied or where significant issues have been discussed with the 
external auditors;

 – providing advice to the Board on the form and basis underlying the 

long-term viability statement;

 – the clarity of the disclosures and compliance with financial 
reporting standards and relevant financial and governance 
reporting requirements;

 –  any correspondence from regulators in relation to our financial 

reporting; and

 – an assessment of whether the Annual Report, taken as a whole, is fair, 

balanced and understandable.

Accounting policies and practices
The Committee received reports from management in relation to:

 – the identification of critical accounting judgements and key sources 

of estimation uncertainty;

 – significant accounting policies;

 – new accounting pronouncements, including the adoption of IFRS 9, 

IFRS 15 and IFRS 16; and

 – proposed disclosures of these in the 2018 Annual Report.

Area of focus

Actions taken/conclusion

Revenue recognition
The timing of revenue recognition, the recognition of revenue on 
a gross or net basis and the treatment of discounts, incentives and 
commissions are complex areas of accounting. 

In addition, there is heightened risk in relation to the accounting for 
revenue as a result of the inherent complexity of newly introduced 
systems and changing pricing models.

See note 1 “Basis of preparation”.

Taxation
The Group is subject to a range of tax claims and related legal actions 
across a number of jurisdictions where it operates. The most material 
claim continues to be from the Indian tax authorities in relation to our 
acquisition of Vodafone India Limited in 2007.

See note 29 “Contingent liabilities and legal proceedings”.

Further, the Group has extensive accumulated tax losses and a key 
management judgement is whether a deferred tax asset should be 
recognised in respect of these losses.

See note 6 “Taxation”.

The Committee challenged management over the basis of revenue 
accounting, with management confirming that revenue reporting 
remained consistent with prior years.

The Committee also reviewed PwC’s audit plan which identified the 
primary risks attaching to the audit of revenue to be:

 – the controls over the underlying accuracy of billing systems; and

 – presumed fraud risk, and reported on the results of its audit work 
in this area to the Committee at both the half-year and year end.

The Committee was satisfied with the appropriateness of revenue 
recognised in the financial statements.

The Group Tax Director presented on both provisioning and disclosure 
of tax contingencies and deferred tax asset recognition at the 
November 2017 and May 2018 Committee meetings. He also provided 
an update on upcoming changes in the wider tax landscape that were 
potentially relevant to the Group. PwC also identified this as an area of 
higher audit focus.

The Committee challenged both management and PwC on the legal 
judgements underpinning both the provisioning and disclosures 
adopted in relation to material elements of taxation contingent 
liabilities and the IFRS basis of, and operating assumptions underlying, 
the deferred tax assets recognised at the year end. 

The Committee was satisfied with the approach adopted 
by management to the recognition of income tax and deferred tax 
balances and related disclosure in the financial statements.

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information66

Audit and Risk Committee (continued)

Area of focus

Actions taken/conclusion

The Committee received detailed reporting from management and 
challenged the appropriateness of the assumptions made, including:

 – the consistent application of management’s methodology;

 – the achievability of the business plans;

 – assumptions in relation to terminal growth in the businesses at the 

end of the plan period; and

 – discount rates.

This remains an area of audit focus and PwC provided detailed reporting 
on these matters to the Committee, including sensitivity testing.

The Committee was satisfied with both the appropriateness 
of analysis performed by management (including the judgements 
made and estimates used) and the impairment related disclosures.

The Committee received a presentation from the Group’s General 
Counsel and Company Secretary and the Director of Litigation in both 
November 2017 and May 2018 on management’s assessment of the 
most significant claims.

As this is an area of audit focus, PwC also reviews these claims and 
relevant legal advice received by the Group, to form a view on the 
appropriateness of the level of provisioning that is shared with the 
Committee.

The Committee challenged both management and PwC on the level 
of provisioning for legal claims, requesting additional details where 
relevant.

The Committee was satisfied that the amounts recorded in the 
financial statements appropriately reflect the risk of loss.

Regulators and our financial reporting
There has been no correspondence from regulators, including the 
FRC’s Corporate Reporting Review team, in relation to our financial 
reporting during the 2018 financial year. The Committee is committed 
to improving the effectiveness and clarity of the Group’s corporate 
reporting and has continued to encourage management to consider, 
and adopt where appropriate, initiatives by regulatory bodies which 
would enhance our reporting, including FRC Labs projects on “Digital 
Future”, “Risk and Viability reporting”, “Dividend policy and practice” 
and “Reporting on Performance Metrics”.

Impairment testing
The judgements in relation to impairment testing continue to relate 
primarily to the assumptions underlying the calculation of the value 
in use of the Group’s businesses, being the achievability of the long- 
term business plans and the macroeconomic and related modelling 
assumptions underlying the valuation process. 

At 31 March 2017 and 2018 these judgements were extended to 
include the assessment of the fair value of Vodafone India following the 
announcement of the agreement to combine into a new joint venture 
with Idea Cellular and its treatment as a discontinued operation valued 
at fair value less costs to sell.

The fair value of Vodafone India was reduced at 31 March 2018 giving 
rise to a non-cash charge of €3.2 billion (€2.2 billion net of tax).

See note 4 “Impairment losses”.

Liability provisioning
The Group is subject to a range of claims and legal actions from a 
number of sources, including competitors, regulators, customers, 
suppliers and, on occasion, fellow shareholders in Group subsidiaries.

The level of provisioning for contingent and other liabilities is an 
issue where legal and management judgements are important and 
accordingly an area of Committee focus.

See note 29 “Contingent liabilities and legal proceedings”.

Fair, balanced and understandable
As part of the Committee’s assessment of whether the Annual 
Report, taken as a whole, is fair, balanced and understandable and 
provides the information necessary for shareholders to assess the 
Company’s position and performance, business model and strategy, 
the Committee reviews the processes and controls that underpin its 
preparation, ensuring that all contributors, the core reporting team 
and senior management are fully aware of the requirements and 
their responsibilities. This includes reviewing the use and disclosure 
of alternative performance measures (or “non-GAAP” measures) 
and the financial reporting responsibilities of the Directors under 
section 172 of the Companies Act 2006 to promote the success of the 
Company for the benefit of its members as a whole as well as meeting 
the needs of wider society. 

In addition to reviewing an early draft of the Annual Report to enable 
timely review and comment, the Committee also takes an active role 
in reviewing financial results announcements as well as drawing on the 
work of the Group’s Disclosure Committee, which reviews and assesses 
the Annual Report and investor communications.

These processes allowed us to provide positive assurance to the 
Board to assist them in making the statement required by the 2016 
UK Corporate Governance Code.

Vodafone Group Plc Annual Report 2018Governance 
67

Long-term viability statement
As part of the Committee’s responsibility to provide advice to the Board 
on the form and basis underlying the long-term viability statement 
as set out on pages 44 and 45, the Committee reviewed the process and 
assessment of the Group’s prospects made by management, including:

 – the review period and alignment with the Group’s internal 

long-term forecasts;

 – the assessment of the capacity of the Group to remain viable 

after consideration of future cash flows, expected debt service 
requirements, undrawn facilities and access to capital markets;

 – the modelling of the financial impact of certain of the Group’s 

principal risks materialising using severe but plausible scenarios; and

 – ensuring clear and enhanced disclosures in the Annual Report 

as to why the assessment period selected was appropriate to the 
Group, what qualifications and assumptions were made and how 
the underlying analysis was performed, consistent with recent 
FRC pronouncements.

External audit
The Committee has primary responsibility for overseeing the 
relationship with, and performance of, the external auditors. 
This includes making the recommendation on the appointment, 
reappointment and removal of the external auditors, assessing their 
independence on an ongoing basis, involvement in fee negotiations, 
approving the statutory audit fee, the scope of the statutory audit and 
approval of the appointment of the lead audit engagement partner.

Tenure
PwC were appointed by shareholders as the Group’s external auditors 
in July 2014 following a formal tender process. The audit will be put out 
to tender at least every ten years. The lead audit partner, Andrew Kemp, 
has held the position for three years and will be required to step down 
following the completion of the 2019 audit.

The Committee has recommended that PwC be reappointed under 
the current external audit contract for the 2019 financial year and the 
Directors will be proposing their reappointment at the AGM in July 2018. 
The Company has complied with the Statutory Audit Services Order 
2014 for the financial year under review.

Audit risk
The audit risk identification process is considered a key factor in the 
overall effectiveness of the external audit process and during the 2018 
financial year we received a detailed audit plan from PwC identifying 
their audit scope, planning materiality and their assessment of key risks 
which are set outlined in the Audit Report on pages 93 to 101.

The key audit risks for the 2018 financial year, were unchanged from the 
2017 financial year except for:

 – a new risk relating to the accuracy of share of results from joint 

ventures following the merger of Vodafone’s and Liberty Global’s 
operating businesses in the Netherlands; 

 – the implications of the agreement to combine Vodafone India with 

Idea Cellular into a new joint venture; and

 – the removal of the risk relating to the change in the Group’s 

presentation currency from sterling to the euro.

These risks are regularly reviewed by the Committee to ensure the 
external auditors’ areas of audit focus remain appropriate.

Effectiveness of the external audit process
The Committee reviewed the quality of the external audit throughout 
the year and considered the performance of PwC, taking into account 
the Committee’s own assessment and feedback, the results of a detailed 
survey of senior finance personnel across the Group focusing on a range 
of factors we considered relevant to audit quality, feedback from the 
auditors on their performance against their own performance objectives 
and the firm-wide audit quality inspection report issued by the FRC 
in June 2017. 

Based on these reviews, the Committee concluded that there had 
been appropriate focus and challenge by PwC on the primary areas 
of the audit and that they had applied robust challenge and scepticism 
throughout the audit. Consequently, as noted above, the Committee 
has recommended to the Board that they be reappointed at the AGM 
in July 2018.

Independence and objectivity
In its assessment of the independence of the auditors and in accordance 
with the US Public Company Accounting Oversight Board’s standard 
on independence, the Committee receives details of any relationships 
between the Company and PwC that may have a bearing on their 
independence and receives confirmation that they are independent 
of the Company within the meaning of the securities laws administered 
by the US Securities and Exchange Commission (‘SEC’). 

During the 2017 financial year, we were notified by our lead audit 
partner that a company, for which a number of PwC partners were 
acting as administrators, was considering litigation against the Group. 
The Committee, in consultation with the Group’s legal advisers, 
reviewed the implications on audit independence from the roles played 
by PwC’s partners as administrators and PwC as the Group’s statutory 
auditors in the context of relevant regulations and ethical standards. 
Further, the Committee consulted with the UK Financial Reporting 
Council and a number of institutional investors.

To address any potential threat to their audit independence, 
PwC put in place a number of safeguards including ensuring both 
the administration and audit teams were physically separate and had 
no interactions, that working papers and other highly confidential 
material were separately stored with highly restricted access and that 
the lead group engagement partner would be solely responsible for the 
audit implications of the potential litigation. In response, we requested 
that both PwC’s Compliance Department and its independent non-
executives provide oversight of the effectiveness of the safeguards put 
in place and report to the Committee on these safeguards on a regular 
basis. PwC confirmed to the Committee that these safeguards were 
in place, were monitored internally and operated effectively throughout 
the year.

The Committee concluded that this position, which remained materially 
unchanged during the year, was not prohibited and PwC remained 
independent for the purposes of the audit for the 2018 financial year.

Audit fees
For the 2018 financial year, the Committee considered the ongoing 
fee proposal, was actively engaged in agreeing audit scope changes 
and, following the receipt of formal assurance that their fees were 
appropriate for the scope of the work required, agreed a charge from 
PwC and related member firms of €21 million for statutory audit 
services. This included €5 million of fees in respect of advance audit 
procedures in relation to the forthcoming implementation of IFRS 15 
“Revenue from Contracts with Customers” and IFRS 16 “Leases”. 
See note 3 “Operating profit” for further details.

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information68

Audit and Risk Committee (continued)

Non-audit fees
As one of the ways in which it seeks to protect the independence 
and objectivity of the external auditors, the Committee has a policy 
governing the engagement of the external auditors to provide non-audit 
services which precludes PwC from playing any part in management 
or decision making, providing certain services such as valuation work 
and the provision of accounting services. It also sets a presumption 
that PwC should only be engaged for non-audit services where there 
is no legal or practical alternative supplier and, consistent with recent 
UK regulation, includes a cap on the amount of non-audit fees that can 
be billed.

For certain specific permitted services, the Committee has pre-
approved that PwC can be engaged by management, subject to the 
policies set out above, and subject to:

 – a €60,000 fee limit for individual engagements;

 – a €500,000 total fee limit for services where there is no legal 

alternative; and

 – a €500,000 total fee limit for services where there is no practical 

alternative supplier.

For all other services or those permitted services that exceed these 
specified fee limits, I, as Chairman, pre-approve these permitted services.

Non-audit fees were €5 million of which €1.4 million was for services 
where there was no legal alternative and €3.6 million for services where 
there was no practical alternative supplier. Non-audit fees represented 
24% of audit fees for the 2018 financial year (2017: 22%, 2016: 11%). 
The amount for year ended 31 March 2018 includes non-recurring 
fees that were incurred during the preparations for a potential IPO 
of Vodafone New Zealand and the merger of Vodafone India and Idea 
Cellular. The amount for the year ended 31 March 2017 primarily arose 
from work on regulatory filings prepared in anticipation of a potential 
IPO of Vodafone India that was under consideration prior to the 
agreement for the merger of Vodafone India and Idea Cellular. See note 
3 “Operating profit” for further details.

Internal control and risk management
The Committee has the primary responsibility for the oversight of the 
Group’s system of internal control, including the risk management 
framework and the work of the Internal Audit function.

Internal audit
The Internal Audit function provides independent and objective 
assurance over the design and operating effectiveness of the system 
of internal control, through a risk based approach. The function reports 
into the Group Audit and Risk Committee, and administratively to the 
Group Chief Financial Officer. The function is composed of teams across 
Group domains and local markets, allowing access to specialist skills 
through Group centres of excellence, as well as local knowledge and 
experience. The function has a high level of qualified personnel with 
a wide range of different professional qualifications and experience 
of working in professional practice.

The Committee has a permanent agenda item to cover Internal Audit 
related topics. Prior to the start of each financial year the Committee 
reviews and approves the annual audit plan, assesses the adequacy 
of the budget and resources, and reviews the operational initiatives 
for the continuous improvement of the function’s effectiveness. 
The increased utilisation of data analytics has been a particular area 
of focus to provide deeper audit testing and drive increased confidence 
in test results. An external review takes place periodically to benchmark 
and assess the effectiveness of the function, with any improvement 
opportunities addressed. 

The Group Audit and Risk Committee reviews the progress against 
the approved audit plan and the results of audit activities, with focus 
on unsatisfactory audits results and “cross entity audits”, being audits 
performed across multiple markets with the same scope. Audit results 
are analysed by risk, process and geography to highlight movements 
in the control environment and areas that require attention. 

During the year, Internal Audit coverage was focused on principal 
risks, including cyber threat and information security, data privacy 
and GDPR readiness, technology resilience and the delivery of major 
IT transformation programmes. Relevant audit results are reported 
at the same time as the Committee’s in-depth review with the risk 
owner, which allows the Committee to have an integrated view on the 
way the risk is managed. 

Assurance was also provided in relation to key areas of the company 
“Code of Conduct” such as Health and Safety, Anti-bribery and Legal 
and Regulatory, as well as for the core financial processes such as Billing, 
Accounts Receivable and Sales Commissions.

Dedicated focus has been put on the Enterprise operations, given 
the complexity of processes, products and services. The activities 
performed by the Share Service Centre in India also received specific 
attention due to their significant bearing on the effectiveness of overall 
global processes. 

Management are responsible for ensuring that issues raised by Internal 
Audit are addressed within the agreed timetable, and their timely 
completion is reviewed by the Committee. 

Assessment of Group’s system of internal control, including 
risk management framework
The Group’s risk assessment process and the way in which significant 
business risks are managed is a key area of focus for the Committee. 
Our activity here was driven primarily by the Group’s assessment of its 
principal risks and uncertainties, as set out on pages 38 to 45 and our 
review included reports from the Group Risk and Compliance Director, 
with whom I met regularly during the year, on the Group’s risk evaluation 
process as well as a review of changes to significant risks identified 
at both operating entity and Group levels.

The Group has in place an internal control environment to protect 
the business from the material risks which have been identified. 
Management is responsible for establishing and maintaining 
adequate internal controls over financial reporting and we have 
responsibility for ensuring the effectiveness of these controls. 
We reviewed the process by which the Group evaluated its control 
environment. Our work here was driven primarily by the Group Audit 
Director’s reports on the effectiveness of internal controls and any 
identified fraud included any involving management or employees 
with a significant role in internal controls as well as an external 
benchmark exercise of the Group’s compliance framework involving 
interviews, documentation reviews and comparisons to other FTSE 
100 companies of a similar size, complexity and geographical footprint. 
Oversight of the Group’s compliance activities in relation to section 404 
of the US Sarbanes-Oxley Act and policy compliance reviews also fall 
within the Committee’s remit.

The Committee also maintains a programme of in-depth reviews 
that typically focus on the principal risks of the business, as well 
as areas of complexity and change. The deep dive schedule for the 
2018 financial year was prepared giving consideration to coverage 
of the Group’s principal risks and, where possible, to align with 
Internal Audit reporting and the output of related cross-entity audits. 
There is an integrated assurance response to the Group’s principal risks 
review across the Group Internal Audit, Risk and Compliance teams. 
Principal risks not covered by these in-depth reviews were covered 
in the Board agenda during the 2018 financial year.

Vodafone Group Plc Annual Report 2018Governance69

Subject of in-depth review

Anti-money laundering and M-Pesa, including the introduction of comprehensive anti-
money laundering compliance programme in all markets operating M-Pesa and the 
implementation of a new watch list and transactional monitoring screening tool.

Principle risk (see pages 38 to 45)

Legal and regulatory compliance

Sanctions and the Group’s risk tolerance relating to its existing relationships in high 
risk locations.

Legal and regulatory compliance

Technology resilience, including the Group’s continuing mobile resilience programme, the 
newer fixed resilience programme and the challenges related to building IT resilience.

Technology resilience

GDPR programme, including the implementation of a GDPR compliance programme as 
well as understanding its complexity and importance for delivering the Group’s digital 
telco strategy and being a trusted and admired brand.

Effective data management

Cyber threat and information security

The Group’s business continuity and crisis management approach, training and 
governance processes, particularly as they relate to the business continuity plans for 
principal risks.

Covers a number of principal risks

Telecommunications regulation compliance programme designed to ensure that all local 
markets have governance processes in place to address regulatory requirements.

Legal and regulatory compliance

Vodacom Group risk and compliance overview, including the organisational structures to 
ensure programme compliance in South Africa and the international markets.

Local market view of its principal risks

IT transformation and the Group’s methodology which is being applied to all new IT 
transformation projects.

Effective digital and technological transformation

Anti-bribery, including the Group’s risk tolerance and anti-bribery and corruption 
processes.

Legal and regulatory compliance

Cyber security and information security and the Group’s processes to manage its 
risk tolerance.

Cyber threat and information security

Compliance with section 404 of the US Sarbanes-Oxley Act
The Committee takes an active role in monitoring the 
Group’s compliance activities in respect of section 404 of the 
US Sarbanes-Oxley Act, receiving reports from management in the year 
covering changes to the section 404 programme including scoping and 
the results of work performed.

The scope of the Group’s section 404 compliance activities in 2018 
were broadly similar compared to the 2017 financial year. The external 
auditors reported the status of their work in each of their reports 
to the Committee.

In addition to these in-depth reviews, the Committee also received 
annual updates on:

 – the risk of fraud in the organisation and how it is being managed from 

the Group Corporate Security Director;

 –  local market audit and risk committee activities and alignment with 

the Group Committee’s activities; and

 –  results of the use of “Speak Up” channels in place to enable 
employees to raise concerns about possible irregularities 
in financial reporting or other issues and the outputs of any 
resulting investigations.

The Committee has completed its review of the effectiveness of the 
Group’s system of internal control, including risk management, during 
the year and up to the date of this Annual Report, in accordance with the 
requirements of the Guidance on Risk Management, Internal Control 
and related Financial and Business Reporting published by the FRC. 
It confirms that no significant failings or weaknesses were identified 
in the review for the 2018 financial year and allowed us to provide 
positive assurance to the Board to assist it in making the statements 
required by the 2016 UK Corporate Governance Code. Where areas for 
improvement were identified, processes are in place to ensure that the 
necessary action is taken and that progress is monitored.

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information70

Remuneration Committee

Following the approval of the Remuneration Policy 
at our 2017 AGM, the Committee has continued to 
ensure remuneration levels are determined in line with 
our principles and in the context of evolving external 
considerations.

Chairman
Valerie Gooding

Members
Dr Mathias Döpfner  
Renee James 
Samuel Jonah

Key objectives:
To assess and make recommendations to the Board on the policies 
for executive remuneration and reward packages for the individual 
Executive Directors.

Responsibilities:
 – determining, on behalf of the Board, the policy on the 

remuneration of the Chairman of the Board, the Executive 
Directors and the senior management team;

 – determining the total remuneration packages for these 

individuals including any compensation on termination of office;

 – operating within recognised principles of good governance; and

 – preparing an Annual Report on Directors’ remuneration.

The Committee met five times during the year and each meeting 
had full attendance. The terms of reference of the Committee are 
available on vodafone.com/governance.

Contents of the Remuneration Report

73  Remuneration Policy

74 

The remuneration policy table

78  Chairman and Non-Executive Directors’ remuneration

79  Annual Report on Remuneration

79  Remuneration Committee

80  2018 remuneration

86  2019 remuneration

87 

Further remuneration information

Letter from the Remuneration 
Committee Chairman

Dear Shareholder
On behalf of the Board, I present our 2018 Directors’ Remuneration 
Report. This report includes both our current policy and details of how 
our remuneration arrangements were implemented during the year 
under review.

Our current policy was last approved at the 2017 AGM where 
it received a vote in favour from shareholders of over 97%. I would 
like to take this opportunity to thank our shareholders for engaging 
in what was a constructive and two-way dialogue during the policy 
consultation. The relationship that exists between the Committee and 
our shareholders is greatly valued and we will work hard to ensure 
this continues.

Whilst our recently approved policy has just completed its first year 
of implementation, the Committee will continue to monitor its 
effectiveness and appropriateness for our business. The policy was 
drafted to provide a degree of continuity in our arrangements and, 
subject to any compelling and currently unforeseen reason to the 
contrary, it is intended that the current policy will remain in place for its 
full three-year term.

At the centre of this policy, and the decisions made by the Committee 
during the year, are our principles of:

 – ensuring our remuneration policy, and the manner in which it is  

implemented, drives the behaviours that support our strategy and 
business objectives;

 – maintaining a “pay for performance” approach to remuneration 

which ensures our incentive plans only deliver significant rewards if 
and when they are justified by business performance;

 – aligning the interests of our senior management team with those of 
shareholders by developing an approach to share ownership that 
helps to maintain commitment over the long term; and

 – offering competitive and fair rates of pay and benefits.

Strategic Priorities
The Committee is fully aware of its responsibility in ensuring that 
remuneration arrangements support and drive our strategic priorities.

These priorities are focused on leveraging our core programmes 
of Network Leadership, Customer eXperience eXcellence and Fit for 
Growth to build a sustainable competitive advantage.

This advantage is set to be supported through the transformation 
of our business model via Digital Vodafone. This journey will ensure 
that we are equipped to compete in the Gigabit Society by allowing 
our growth engines of mobile data, fixed & converged and Enterprise 
to remain as competitive in the future as they are in the present. 

A core sign of our success along this journey will be how our customers 
judge our efforts. As such the importance of ensuring that the 
remuneration of management remains linked to customer satisfaction 
remained a priority for the Committee during this year’s review. The 40% 
weighting on customer appreciation KPIs under our short-term incentive 
will therefore remain in place for 2019 and will continue to be assessed 
robustly against a range of metrics (as detailed further on page 86).

As communicated in previous years, cash generation continues to be the 
key driver of value creation. The Committee therefore continues 
to believe that including a cash flow measure in both our short-term 
and long-term incentive plans remains vital in emphasising where our 
financial priorities lie. Notwithstanding this, both service revenue and 
adjusted EBIT remain important metrics for ensuring an emphasis on cost 
discipline and will therefore continue to have an equal weighting with 
that of free cash flow under the GSTIP for the year ahead. 

Vodafone Group Plc Annual Report 2018Governance71

Pay for Performance
Over recent years the importance of cultivating a genuine “pay for 
performance” culture has been reflected in the wider market by the 
actions of shareholders who have used their votes to send clear messages 
to boards where they believe this principle has been neglected. 

performance was above target, reflecting the progress we are making 
across the business in this area. The combined performance under all 
of these measures during the year resulted in an overall payout of 64% 
of maximum. Further details on our performance under each measure 
can be found on pages 80 and 81 of the Annual Report on Remuneration.

During consultations and conversations with our shareholders I have 
been pleased to see that the Committee’s robust annual approach 
to target setting is recognised. The Committee’s commitment 
to ensuring that exceptional outcomes are only warranted in the cases 
of exceptional performance continues to ensure that we deliver genuine 
variable pay, with the average payout over the last three years, including 
the year under review, for the GSTIP and GLTI being 56% and 45% 
of maximum respectively. 

Arrangements for the year ahead
As has been announced, our Chief Executive, Vittorio Colao, has given 
notice to the Board of his wish to retire. Vittorio’s retirement will 
be effective 30 September 2018. His leaving arrangements will be in line 
with our shareholder approved remuneration policy and as such 
will include no additional elements outside of our normal approach 
to departing executives. Vittorio will not receive a GLTI award in 2018.

Following the conclusion of our 2018 AGM, Nick Read (currently 
Chief Financial Officer) will be appointed Chief Executive-Designate, 
with Margherita Della Valle (currently Deputy Chief Financial Officer) 
being appointed to the Board as Chief Financial Officer. Nick Read will 
subsequently be appointed Chief Executive on 1 October 2018.

Upon appointment to their new roles on 27 July 2018, Nick and 
Margherita will receive annual salaries of £1,050,000 and £700,000 
respectively. This compares to current levels for these roles 
of £1,150,000 and £725,000 respectively. 

In addition, and in response to feedback we received during last 
year’s shareholder consultation, on 27 July 2018 the pension opportunity 
for both Nick and Margherita will be revised from the current level of 24% 
of salary to 10% of salary which will then be aligned with our wider 
UK population. 

When viewing these two changes together, the net result is a 19.0% 
decrease in fixed pay for the position of Chief Executive, and a decrease 
of 14.3% for the role of Chief Financial Officer. In the case of the Chief 
Executive the salary is lower than the level paid for the same role eight 
years ago.

Further information on the forward-looking arrangements for Nick and 
Margherita can be found on pages 86 and 87 of the Annual Report 
on Remuneration.

Finally, in respect of incentives, the Committee determined that 
no changes should be made to either the metrics or the weightings 
used under the short-term and long-term incentive plans. 
The Committee will continue to monitor these arrangements closely 
to ensure that the current measures and their respective weightings 
remain appropriate in future years. For 2018/19, Nick and Margherita will 
be eligible for incentives in line with our remuneration policy for their 
new respective positions. 

Remuneration outcomes during 2018
Annual bonus performance during the year was assessed against both 
financial and strategic measures. The former constituted 60% of total 
opportunity and consisted of the three equally weighted metrics of service 
revenue, adjusted EBIT and adjusted free cash flow. The latter constituted 
40% of total opportunity and was linked to customer appreciation KPIs – 
the assessment of which looked at metrics including net promoter score, 
brand consideration, churn, revenue market share and ARPU. 

During the year service revenue performed in line with target, driven 
by strong performance in our European markets. Adjusted EBIT and free 
cash flow performed above target, with the UK business performing 
particularly well across both measures. Our Customer Appreciation KPI 

The 2016 Global Long-Term Incentive award was subject to free cash 
flow and TSR performance as measured over a three-year period ending 
31 March 2018. The free cash flow measure finished below target during 
this period whilst TSR performance was above the median of our TSR peer 
group. Overall payout for the award was therefore 66.7% of maximum.

Pay in the wider context
During the year there were a number of external developments in the 
areas of gender pay and all employee pay more generally. For the 
former, this involved certain UK companies having to publish details 
of their gender pay gap for the first time, whilst for the latter this 
involved continued discussion around how corporate governance 
measures could be enhanced to ensure that employee conditions are 
appropriately considered when reviewing executive pay levels.

The Committee was presented with information on both of these areas 
during the year and discussed our current positions as well as what 
activities were being undertaken to further improve our employee 
conditions. Our 2017 UK Gender Pay Gap can be found on our website 
at vodafone.com/sustainablebusiness/genderpay 

Our activity in the area of gender pay during the year was underlined 
by the work of our Chief Executive who is one of ten business leaders 
to actively champion gender equality as part of the UN HeForShe 
campaign. During the year we continued to engage in a number 
of activities to support the increase in the number of women 
in management roles including our ground-breaking global maternity 
policy and the world’s largest international programme to recruit 
women after a career break. 

In the wider area of all employee pay, we continue to undertake 
an annual Fair Pay exercise to ensure that employees across our 
markets are appropriately paid and, where issues are identified, that 
these are investigated and corrected. During the year the Committee 
also engaged with the consultation on future changes to UK corporate 
governance – in particular efforts to improve the “employee voice” 
and the likely future introduction of CEO pay ratios. 

In terms of the former, the Committee remains open to ideas on how 
to improve engagement with our employees and looks forward 
to seeing the final recommendations. In respect of the latter, given the 
current uncertainty regarding the methodology to be used, we do not 
plan to publish a ratio at this point but will of course comply with 
disclosure requirements once they are in place.

The Committee will continue to monitor all external developments 
in these areas and respond as appropriate with the best interests of our 
stakeholders in mind.

Finally, I would like to take this opportunity to thank Dr. Mathias Döpfner, 
who will be stepping down from the Board at the 2018 AGM, for his work 
and commitment whilst serving on the Committee. Michel Demaré 
will join the Committee on the same date as Mathias’ departure from it, 
and I look forward to the insight and experience that Michel will bring 
to his new role. Similarly, I would like to thank my fellow Committee 
members for their work during the year and look forward to working 
with them and you, our shareholders, in the year ahead.

Valerie Gooding
Chairman of the Remuneration Committee

15 May 2018

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information72

Remuneration Committee (continued)

Total target remuneration at a glance – 2018 compared to 2019
The below table illustrates the arrangements in place during the year under review (2018) compared to those which will be in place for 2019.

2018 (y/e 31 March 2018)

2019 (y/e 31 March 2019)

Base salary

Effective 1 July 2017:
Chief Executive: £1,150,000 (no increase).
Chief Financial Officer: £725,000 (1.5% increase).

Effective 27 July 2018:
Chief Executive: £1,050,000 (8.7% decrease to the role).
Chief Financial Officer: £700,000 (3.4% decrease to the 
role).

Benefits

Travel related benefits and private medical cover.

Travel related benefits and private medical cover.

Pension

Pension contribution of 24% of salary for all 
Executive Directors.

Pension contribution of 24% of salary for all Executive 
Directors until 27 July 2018 from which date contributions 
will be reduced to 10% of salary for new executive 
incumbents.

GSTIP

Opportunity (% of salary): 
Target: 100% 
Maximum: 200% 

Opportunity (% of salary): 
Target: 100% 
Maximum: 200% 

Measures: 
Service revenue (20%), adjusted EBIT (20%), adjusted FCF 
(20%), and customer appreciation KPIs (40%).

Measures: 
Service revenue (20%), adjusted EBIT (20%), adjusted FCF 
(20%), and customer appreciation KPIs (40%).

GLTI

Opportunity (% of salary): 
Target:
Chief Executive – 230%
Other Executive Directors – 210%
Maximum:
Chief Executive – 575%
Other Executive Directors – 525%

Opportunity (% of salary): 
Target:
Chief Executive – 230%
Other Executive Directors – 210%
Maximum:
Chief Executive – 575%
Other Executive Directors – 525%

Measures: 
Adjusted free cash flow (2/3 of total award) and  
TSR (1/3 of total award).

Measures: 
Adjusted free cash flow (2/3 of total award) and  
TSR (1/3 of total award).

Total target 
remuneration

Chief Executive – £5.2m
Chief Financial Officer – £3.2m

Chief Executive – £4.6m
Chief Financial Officer – £3.0m

Shareholding 
guidelines

Chief Executive – 500% of salary
Chief Financial Officer – 400% of salary
Include post-employment holding requirements.

Chief Executive – 500% of salary
Chief Financial Officer – 400% of salary
Include post-employment holding requirements.

Vodafone Group Plc Annual Report 2018GovernanceRemuneration Policy

73

No changes have been made to our policy since its approval at the 2017 annual general meeting which was held on 28 July 2017. Our approved 
Policy Report is available on our website at vodafone.com, and has been reproduced below exactly as it was set out in the 2017 Annual Report. 
As such, a few phrases (e.g. references to the 2017 annual general meeting and page number references) are now out of date.

REMUNERATION POLICY (FIRST PUBLISHED IN THE 2017 ANNUAL REPORT)
In this forward-looking section we describe our remuneration policy for the Board. This includes our considerations when determining policy, 
a description of the elements of the reward package, including an indication of the potential future value of this package for each of the Executive 
Directors, and the policy applied to the Chairman and Non-Executive Directors.

We will be seeking shareholder approval for our Remuneration Policy at the 2017 AGM and we intend to implement at that point. A summary and 
explanation of the proposed changes to the current remuneration policy is provided on pages 67 to 70. Subject to approval, we will review our 
policy each year to ensure that it continues to support our company strategy and if we feel it is necessary to make a change to our policy within 
the next three years, we will seek shareholder approval.

Considerations when determining remuneration policy
Our remuneration principles which are outlined on page 67 are the context for our policy. Our principal consideration when determining 
remuneration policy is to ensure that it supports our company strategy and business objectives.

The views of our shareholders are also taken into account when determining executive pay. In advance of asking for approval for the 
remuneration policy we have consulted with our major shareholders. We invited our top 20 shareholders and a number of key governance 
stakeholders to comment on remuneration at Vodafone and to provide feedback on the proposed changes to the current policy which was 
approved at the 2014 AGM. A number of meetings between shareholders and the Remuneration Committee Chairman took place during this 
consultation period. Further details of this consultation are provided on pages 67 to 69 whilst a summary of the proposed changes to our current 
policy, which are incorporated in this revised Remuneration Policy section, is provided on page 70. 

Listening to and consulting with our employees is very important. This can take different forms in different markets but always includes our 
annual people survey which attracts very high levels of participation and engagement. We do not consult directly with employees on the 
executive remuneration policy nor is any fixed remuneration comparison measurement used. However, when determining the policy for 
Executive Directors, we have been mindful of the pay and employment conditions of employees in Vodafone Group as a whole, with particular 
reference to the market in which the executive is based. Further information on our remuneration policy for other employees is given on page 74.

Performance measures and targets
Our Company strategy and business objectives are the primary consideration when we are selecting performance measures for our incentive 
plans. The targets within our incentive plans that are related to internal financial measures (such as revenue, profit and cash flow) are typically 
determined based on our budgets. Targets for strategic and external measures (such as customer appreciation KPIs and total shareholder 
return (‘TSR’)) are set based on company objectives and in light of the competitive marketplace. The threshold and maximum levels 
of performance are set to reflect minimum acceptable levels at threshold and very stretching levels at maximum.

As in previous Remuneration Reports we will disclose the details of our performance targets for our short and long-term incentive plans. 
However, our annual bonus targets are commercially sensitive and therefore we will only disclose our targets in the Remuneration Report 
following the completion of the financial year. We will disclose the targets for each long-term award in the Remuneration Report for the financial 
year preceding the start of the performance period. 

At the end of each performance period we review performance against the targets, using judgement to account for items such as (but not limited 
to) mergers, acquisitions, disposals, foreign exchange rate movements, changes in accounting treatment, material one-off tax settlements etc. 
The application of judgement is important to ensure that the final assessments of performance are fair and appropriate.

In addition, the Remuneration Committee reviews the incentive plan results before any payments are made to executives or any shares vest and 
has full discretion to adjust the final payment or vesting downwards if they believe circumstances warrant it. In particular, the Committee has the 
discretion to use either malus or clawback as it sees appropriate. In the case of malus, the award may lapse wholly or in part, may vest to a lesser 
extent than it would otherwise have vested or vesting may be delayed. In the case of clawback, the Committee may recover bonus amounts 
that have been paid up to three years after the relevant payment date, or recover share awards that have vested up to two years after the 
relevant vesting date. The key trigger events for the use of the clawback arrangements include material misstatement of performance, material 
miscalculation of performance condition outcomes, and gross misconduct. Subject to approval of this Remuneration Policy, the clawback 
arrangements will be applicable to all future bonus amounts paid, or share awards granted, following the 2017 AGM. 

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information74

Remuneration Policy (continued)

The remuneration policy table
The table below summarises the main components of the reward package for Executive Directors.

Base salary

Purpose and link to strategy 
 – To attract and retain the best talent. 

Pension

 – To remain competitive within the marketplace.

Benefits

 – To aid retention and remain competitive within 

the marketplace.

Operation 
 – Salaries are usually reviewed annually and fixed for 12 months 

commencing 1 July. Decision is influenced by:

 – level of skill, experience and scope of responsibilities 

of individual;

 – business performance, scarcity of talent, economic climate 

and market conditions;

 – increases elsewhere within the Group; and

 – external comparator groups (which are used for reference 
purposes only) made up of companies of similar size and 
complexity to Vodafone.

 – Executive Directors may choose to participate in the defined 
contribution pension scheme or to receive a cash allowance 
in lieu of pension.

 – Travel related benefits. This may include (but is not limited to) 
company car or cash allowance, fuel and access to a driver 
where appropriate.

 – Private medical, death and disability insurance and annual 

health checks.

 – In the event that we ask an individual to relocate we would offer 
them support in line with Vodafone’s relocation or international 
assignment policies. This may cover (but is not limited to) 
relocation, cost of living allowance, housing, home leave, 
education support, tax equalisation and advice.

 – Legal fees if appropriate.

 – Other benefits are also offered in line with the benefits offered 
to other employees for example, our all-employee share plan, 
mobile phone discounts, maternity/paternity benefits, sick leave, 
paid holiday, etc.

Opportunity 

Performance metrics

 – Average salary increases for existing Executive Committee members (including Executive 

None.

Directors) will not normally exceed average increases for employees in other appropriate parts 

of the Group. Increases above this level may be made in specific situations. These situations 

could include (but are not limited to) internal promotions, changes to role, material changes to 

the business and exceptional company performance.

 – The pension contribution or cash payment is equal to 24% of annual gross salary. 

None.

 – Benefits will be provided in line with appropriate levels indicated by local market practice in the 

None.

country of employment. 

external factors. 

 – We expect to maintain benefits at the current level but the value of benefit may fluctuate 

depending on, amongst other things, personal situation, insurance premiums and other 

Annual Bonus 
–Global Short-
Term Incentive 
Plan (‘GSTIP’)

 – To drive behaviour and communicate the key 

 – Bonus levels and the appropriateness of measures and 

 – Bonuses can range from 0–200% of base salary, with 100% paid for on-target performance. 

 – Performance over each financial year is 

priorities for the year.

 – To motivate employees and incentivise 

delivery of performance over the one year 
operating cycle.

 – The financial metrics are designed to both drive 
our growth strategies whilst also focusing on 
improving operating efficiencies. The strategic 
measures aim to ensure a great customer 
experience remains at the heart of what we do. 

weightings are reviewed annually to ensure they continue to 
support our strategy.

 – Performance over the financial year is measured against 

stretching financial and non-financial performance targets set at 
the start of the financial year.

 – The annual bonus is usually paid in cash in June each year for 

performance over the previous year.

Maximum is only paid out for exceptional performance. 

Long-Term 
Incentive – 
Global Long-
Term Incentive 
Plan (‘GLTI’) 

 – To motivate and incentivise delivery of sustained 

performance over the long term.

 – To support and encourage greater shareholder 
alignment through a high level of personal 
share ownership.

 – Award levels and the framework for determining vesting 
are reviewed annually to ensure they continue to support 
our strategy.

 – The target award level is 230% of base salary for the Chief Executive and 210% for other 

 – Performance is measured against 

Executive Directors. 

 – Minimum vesting is 0% of the target award level, threshold vesting is 45% of the target award 

 – Long-term incentive awards consist of performance shares which 

level, and maximum vesting is 250% of the target award level.

are granted each year.

 – Maximum long-term incentive face value at award of 575% of base salary for the Chief 

 – The use of free cash flow as the principal 

 – All awards vest not less than three years after the award based on 

Executive and 525% for others Executive Directors.

performance measure ensures we apply prudent 
cash management and rigorous capital discipline 
to our investment decisions, whilst the use of TSR 
along with a performance period of not less than 
three years means that we are focused on the 
long-term interests of our shareholders.

Group operational and external performance.

 – Dividend equivalents are paid in cash after the vesting date.

have neither met their shareholding guideline nor increased their shareholding by 100% of 

 – relative TSR against a peer group 

 – The Committee has the discretion to reduce long-term incentive grant levels for directors who 

salary during the year.

 – The awards that vest accrue cash dividend equivalents over the three year vesting period.

 – Awards vest to the extent performance conditions are satisfied. There is a mandatory holding 

period where 50% of the post-tax shares are released after vesting, a further 25% after the first 

anniversary of vesting, and the remaining 25% will be released after the second anniversary. 

measured against stretching targets set at 

the beginning of the year.

 – The performance measures normally 

comprise of a mix of financial and strategic 

measures. Financial measures may include 

(but are not limited to) profit, revenue and 

cash flow with a weighting of no less than 

50%. Strategic measures may include (but 

are not limited to) customer appreciation 

KPIs such as net promoter score and 

brand consideration.

stretching targets set at the beginning of 

the performance period.

 – Vesting is determined based on the 

following measures:

 – adjusted free cash flow as our 

operational performance measure; and

of companies as our external 

performance measure.

 – Measures will normally be weighted 2/3 

to adjusted free cash flow and 1/3 to 

relative TSR.

Vodafone Group Plc Annual Report 2018GovernanceThe remuneration policy table

The table below summarises the main components of the reward package for Executive Directors.

Purpose and link to strategy 

Operation 

Base salary

 – To attract and retain the best talent. 

 – Salaries are usually reviewed annually and fixed for 12 months 

Opportunity 
 – Average salary increases for existing Executive Committee members (including Executive 

Performance metrics
None.

Directors) will not normally exceed average increases for employees in other appropriate parts 
of the Group. Increases above this level may be made in specific situations. These situations 
could include (but are not limited to) internal promotions, changes to role, material changes to 
the business and exceptional company performance.

75

Pension

 – To remain competitive within the marketplace.

 – Executive Directors may choose to participate in the defined 

 – The pension contribution or cash payment is equal to 24% of annual gross salary. 

None.

Benefits

 – To aid retention and remain competitive within 

 – Travel related benefits. This may include (but is not limited to) 

 – Benefits will be provided in line with appropriate levels indicated by local market practice in the 

None.

the marketplace.

company car or cash allowance, fuel and access to a driver 

country of employment. 

 – We expect to maintain benefits at the current level but the value of benefit may fluctuate 
depending on, amongst other things, personal situation, insurance premiums and other 
external factors. 

commencing 1 July. Decision is influenced by:

 – level of skill, experience and scope of responsibilities 

of individual;

 – business performance, scarcity of talent, economic climate 

and market conditions;

 – increases elsewhere within the Group; and

 – external comparator groups (which are used for reference 

purposes only) made up of companies of similar size and 

complexity to Vodafone.

contribution pension scheme or to receive a cash allowance 

in lieu of pension.

where appropriate.

health checks.

 – Private medical, death and disability insurance and annual 

 – In the event that we ask an individual to relocate we would offer 

them support in line with Vodafone’s relocation or international 

assignment policies. This may cover (but is not limited to) 

relocation, cost of living allowance, housing, home leave, 

education support, tax equalisation and advice.

 – Legal fees if appropriate.

 – Other benefits are also offered in line with the benefits offered 

to other employees for example, our all-employee share plan, 

mobile phone discounts, maternity/paternity benefits, sick leave, 

paid holiday, etc.

Annual Bonus 

–Global Short-

Term Incentive 

Plan (‘GSTIP’)

 – To drive behaviour and communicate the key 

 – Bonus levels and the appropriateness of measures and 

priorities for the year.

weightings are reviewed annually to ensure they continue to 

 – To motivate employees and incentivise 

support our strategy.

delivery of performance over the one year 

 – Performance over the financial year is measured against 

operating cycle.

stretching financial and non-financial performance targets set at 

 – The financial metrics are designed to both drive 

the start of the financial year.

our growth strategies whilst also focusing on 

 – The annual bonus is usually paid in cash in June each year for 

improving operating efficiencies. The strategic 

performance over the previous year.

measures aim to ensure a great customer 

experience remains at the heart of what we do. 

Long-Term 

Incentive – 

Global Long-

Term Incentive 

Plan (‘GLTI’) 

 – To motivate and incentivise delivery of sustained 

 – Award levels and the framework for determining vesting 

performance over the long term.

are reviewed annually to ensure they continue to support 

 – To support and encourage greater shareholder 

our strategy.

share ownership.

are granted each year.

performance measure ensures we apply prudent 

Group operational and external performance.

 – Dividend equivalents are paid in cash after the vesting date.

cash management and rigorous capital discipline 

to our investment decisions, whilst the use of TSR 

along with a performance period of not less than 

three years means that we are focused on the 

long-term interests of our shareholders.

 – Bonuses can range from 0–200% of base salary, with 100% paid for on-target performance. 

 – Performance over each financial year is 

Maximum is only paid out for exceptional performance. 

measured against stretching targets set at 
the beginning of the year.

 – The performance measures normally 

comprise of a mix of financial and strategic 
measures. Financial measures may include 
(but are not limited to) profit, revenue and 
cash flow with a weighting of no less than 
50%. Strategic measures may include (but 
are not limited to) customer appreciation 
KPIs such as net promoter score and 
brand consideration.

 – The target award level is 230% of base salary for the Chief Executive and 210% for other 

 – Performance is measured against 

alignment through a high level of personal 

 – Long-term incentive awards consist of performance shares which 

level, and maximum vesting is 250% of the target award level.

 – The use of free cash flow as the principal 

 – All awards vest not less than three years after the award based on 

Executive and 525% for others Executive Directors.

 – Maximum long-term incentive face value at award of 575% of base salary for the Chief 

Executive Directors. 

 – Minimum vesting is 0% of the target award level, threshold vesting is 45% of the target award 

 – The Committee has the discretion to reduce long-term incentive grant levels for directors who 
have neither met their shareholding guideline nor increased their shareholding by 100% of 
salary during the year.

 – The awards that vest accrue cash dividend equivalents over the three year vesting period.

 – Awards vest to the extent performance conditions are satisfied. There is a mandatory holding 
period where 50% of the post-tax shares are released after vesting, a further 25% after the first 
anniversary of vesting, and the remaining 25% will be released after the second anniversary. 

stretching targets set at the beginning of 
the performance period.

 – Vesting is determined based on the 

following measures:

 – adjusted free cash flow as our 

operational performance measure; and

 – relative TSR against a peer group 
of companies as our external 
performance measure.

 – Measures will normally be weighted 2/3 
to adjusted free cash flow and 1/3 to 
relative TSR.

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information76

Remuneration Policy (continued)

Notes to the remuneration policy table
Existing arrangements
We will honour existing awards to Executive Directors, and incentives, benefits and contractual arrangements made to individuals prior to their 
promotion to the Board and/or prior to the approval and implementation of this policy. For the avoidance of doubt this includes payments 
in respect of any award granted under the previous remuneration policy. This will last until the existing incentives vest (or lapse) or the benefits 
or contractual arrangements no longer apply.

Long-Term Incentive (‘GLTI’)
When referring to our long-term incentive awards we use the financial year end in which the award was made. For example, the “2017 award” 
was made in the financial year ending 31 March 2017. The awards are usually made in the first half of the financial year (the 2017 award was made 
in June 2016).

The extent to which awards vest depends on two performance conditions:

 – underlying operational performance as measured by adjusted free cash flow; and

 – relative Total Shareholder Return (‘TSR’) against a peer group median.

Adjusted free cash flow
The free cash flow performance is based on the cumulative adjusted free cash flow figure over the performance period. The detailed targets 
and the definition of adjusted free cash flow are determined each year as appropriate. The target adjusted free cash flow level is set by reference 
to our long-range plan and market expectations. We consider the targets to be critical to the Company’s long-term success and its ability 
to maximise shareholder value, and to be in line with the strategic goals of the Company. The Remuneration Committee sets these targets 
to be sufficiently demanding with significant stretch where only outstanding performance will be rewarded with a maximum payout.

The cumulative adjusted free cash flow vesting levels as a percentage of the award subject to this performance element are shown in the table 
below (with linear interpolation between points):

Performance
Below threshold
Threshold
Target
Maximum

Vesting percentage 
(% of FCF element) 
0%
18%
40%
100%

TSR outperformance of a peer group median
We have a limited number of appropriate peers and this makes the measurement of a relative ranking system volatile. As such, the  
outperformance of the median of a peer group is felt to be the most appropriate TSR measure. The peer group for the performance 
condition is reviewed each year and amended as appropriate.

The TSR vesting levels as a percentage of the award subject to this performance element are shown in the table below (with linear interpolation 
between points):

Below median
Median
Percentage outperformance of the peer group median equivalent to 65th percentile
Percentage outperformance of the peer group median equivalent to 80th percentile

Vesting percentage
(% of TSR element)
0%
18%
40%
100%

In order to determine the percentages for the equivalent outperformance levels above median, the Remuneration Committee seeks 
independent external advice.

Remuneration policy for other employees
While our remuneration policy follows the same fundamental principles across the Group, packages offered to employees reflect differences 
in market practice in the different countries, role and seniority.

For example, the remuneration package elements for our Executive Committee are essentially the same as for the Executive Directors with some 
minor differences, for example smaller levels of share awards and local or regional performance conditions where appropriate. The remuneration 
for the next level of management, our senior leadership team, again follows the same principles with local and individual performance 
aspects in the annual bonus targets and performance share awards. They also receive lower levels of share awards which are partly delivered 
in conditional share awards without performance conditions.

Vodafone Group Plc Annual Report 2018Governance77

Estimates of total future potential remuneration from 2018 pay packages
The tables below provide estimates of the potential future remuneration for each of the Executive Directors based on the remuneration 
opportunity to be granted in the 2018 financial year. Potential outcomes based on different performance scenarios are provided for each 
Executive Director.

The assumptions underlying each scenario are described below.

Fixed

Consists of base salary, benefits and pension.
Base salary is at 1 July 2017.
Benefits are valued using the figures in the total remuneration for the 2017 financial year table on page 78 (of the 2017 report).
Pensions are valued by applying cash allowance rate of 24% of base salary at 1 July 2017.

Base
(£’000)
1,150
725

Benefits
(£’000)
27
Chief Executive 
29
Chief Financial Officer
Based on what a Director would receive if performance was in line with plan.
The target award opportunity for the annual bonus (‘GSTIP’) is 100% of base salary.
The target award opportunity for the long-term incentive (‘GLTI’) is 230% of base salary for the Chief Executive and 210% for the 
Chief Financial Officer. We assumed that TSR performance was at median. 
Two times the target award opportunity is payable under the annual bonus (‘GSTIP’).
The maximum levels of performance for the long-term incentive (‘GLTI’) are 250% of target award opportunity. We assumed 
that TSR performance was at or above the 80th percentile equivalent.
Long-term incentives consist of share awards only which are measured at face value i.e. no assumption for increase in share 
price or cash dividend equivalents payable.

Total fixed
(£’000)
1,453
928

Pension
(£’000)
276
174

On target

Maximum

All scenarios

Vittorio Colao, Chief Executive 

£’000

Nick Read, Chief Financial Officer

£’000

12,000

10,000

8,000

6,000

4,000

2,000

£5,248

50%

28%

22%

14%

£1,453

£10,366

64%

22%

Maximum

12,000

10,000

8,000

6,000

4,000

2,000

£928

£3,176

48%

29%

23%

15%

£6,184

62%

23%

Maximum

0
 Salary and benefits  Annual bonus  Long-term incentive

On target

Fixed

0
 Salary and benefits  Annual bonus  Long-term incentive

On target

Fixed

Recruitment remuneration
Our approach to recruitment remuneration is to pay no more than is necessary and appropriate to attract the right talent to the role. 

The remuneration policy table (pages 72 and 73) sets out the various components which would be considered for inclusion in the remuneration 
package for the appointment of an Executive Director. Any new Director’s remuneration package would include the same elements, 
and be subject to the same constraints, as those of the existing Directors performing similar roles. This means a potential maximum bonus 
opportunity of 200% of base salary and long-term incentive maximum face value of opportunity at award of 575% of base salary.

When considering the remuneration arrangements of individuals recruited from external roles to the Board, we will take into account the 
remuneration package of that individual in their prior role. We only provide additional compensation to individuals for awards foregone. 
If necessary we will seek to replicate, as far as practicable, the level and timing of such remuneration, taking into account also any remaining 
performance requirements applying to it. This will be achieved by granting awards of cash or shares that vest over a timeframe similar to those 
forfeited and if appropriate based on performance conditions. A commensurate reduction in quantum will be applied where it is determined that 
the new awards are either not subject to performance conditions or subject to performance conditions that are not as stretching as those of the 
awards forfeited.

Service contracts of Executive Directors
After an initial term of up to two years Executive Directors’ contracts have rolling terms and are terminable on no more than 12 months’ notice.

The key elements of the service contract for executives relate to remuneration, payments on loss of office (see below), and restrictions 
during active employment (and for 12 months thereafter). These restrictions include non-competition, non-solicitation of customers and 
employees etc.

Additionally, all of the Company’s share plans contain provisions relating to a change of control. Outstanding awards and options would normally 
vest and become exercisable on a change of control to the extent that any performance condition has been satisfied and pro-rated to reflect the 
acceleration of vesting.

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
78

Remuneration Policy (continued)

Payments for departing executives
In the table below we summarise the key elements of our policy on payment for loss of office. We will of course, always comply both with the 
relevant plan rules and local employment legislation.

Provision 

Policy

Notice period and 
compensation for  
loss of office in 
service contracts

Treatment of annual bonus 
(‘GSTIP’) on termination 
under plan rules

Treatment of unvested 
long-term incentive awards 
(‘GLTI’) on termination 
under plan rules

 – 12 months’ notice from the Company to the Executive Director.

 – Up to 12 months’ base salary (in line with the notice period). Notice period payments will either be made as 

normal (if the executive continues to work during the notice period or is on gardening leave) or they will be made 
as monthly payments in lieu of notice (subject to mitigation if alternative employment is obtained).

 – The annual bonus will be pro-rated for the period of service during the financial year and will reflect the extent to 

which Company performance has been achieved.

 – The Remuneration Committee has discretion to reduce the entitlement to an annual bonus to reflect the 

individual’s performance and the circumstances of the termination.

 – An Executive Director’s award will vest in accordance with the terms of the plan and satisfaction of performance 
conditions measured at the normal completion of the performance period, with the award pro-rated for the 
proportion of the vesting period that had elapsed at the date of cessation of employment.

 – The Remuneration Committee has discretion to vary the level of vesting as deemed appropriate, and in particular 
to determine that awards should not vest for reasons which may include, at their absolute discretion, departure in 
case of poor performance, departure without the agreement of the Board, or detrimental competitive activity.

Pension and benefits

 – Generally pension and benefit provisions will continue to apply until the termination date.

 – Where appropriate other benefits may be receivable, such as (but not limited to) payments in lieu of accrued 

holiday and legal fees or tax advice costs in relation to the termination.

 – Benefits of relative small value may continue after termination where appropriate, such as (but not limited to) 

mobile phone provision.

In exceptional circumstances, an arrangement may be established specifically to facilitate the exit of a particular individual albeit that any such 
arrangement would be made within the context of minimising the cost to the Group. We will only take such a course of action in exceptional 
circumstances and where it is considered to be in the best interests of shareholders.

Chairman and Non-Executive Directors’ remuneration
Our policy is for the Chairman to review the remuneration of Non-Executive Directors annually following consultation with the Remuneration 
Committee Chairman. Fees for the Chairman are set by the Remuneration Committee.

Element
Fees

Policy
 – We aim to pay competitively for the role including consideration of the time commitment required. We 

benchmark the fees against an appropriate external comparator group. We pay fees to our Chairman and Senior 
Independent Director that include fees for chairmanship of any committees. We pay a fee to each of our other 
Non-Executive Directors and they receive an additional fee if they chair a committee. Non-executive fee levels are 
set within the maximum level as approved by shareholders as part of our Articles of Association.

Allowances

 – An allowance is payable each time a non-Europe-based Non-Executive Director is required to travel to attend 

Incentives

Benefits

Board and committee meetings to reflect the additional time commitment involved.

 – Non-Executive Directors do not participate in any incentive plans. 

 – Non-Executive Directors do not participate in any benefit plans. The Company does not provide any contribution 

to their pension arrangements. The Chairman is entitled to the use of a car and a driver whenever and wherever he 
is providing his services to or representing the Company. We have been advised that for Non-Executive Directors, 
certain travel and accommodation expenses in relation to attending Board meetings should be treated as a 
taxable benefit therefore we also cover the tax liability for these expenses.

Non-Executive Director service contracts
Non-Executive Directors are engaged on letters of appointment that set out their duties and responsibilities. The appointment of Non-Executive 
Directors may be terminated without compensation. Non-Executive Directors are generally not expected to serve for a period exceeding nine 
years. For further information refer to the “Nomination and Governance Committee” section of the Annual Report.

Vodafone Group Plc Annual Report 2018GovernanceAnnual Report on Remuneration

79

Remuneration Committee
In this section we give details of the composition of the Remuneration Committee and activities undertaken during the 2018 financial year. 
The Committee is comprised to exercise independent judgement and consists only of the following independent Non-Executive Directors:

Chairman: Valerie Gooding  
Committee members: Dr Mathias Döpfner, Renee James and Samuel Jonah

The Committee regularly consults with Vittorio Colao, the Chief Executive, and Ronald Schellekens, the Group HR Director, on various matters 
relating to the appropriateness of awards for Executive Directors and senior executives, though they are not present when their own compensation 
is discussed. In addition, Adrian Jackson, the Group Reward and Policy Director, provides a perspective on information provided to the Committee, 
and requests information and analysis from external advisers as required. Rosemary Martin, the Group General Counsel and Company Secretary, 
advises the Committee on corporate governance guidelines and acts as secretary to the Committee.

External advisers
The Remuneration Committee seeks and considers advice from independent remuneration advisers where appropriate. The appointed advisers, 
Willis Towers Watson, were selected through a thorough process led by the Chairman of the Remuneration Committee at the time and were 
appointed by the Committee in 2007. The Chairman of the Remuneration Committee has direct access to the advisers as and when required, 
and the Committee determines the protocols by which the advisers interact with management in support of the Committee. The advice and 
recommendations of the external advisers are used as a guide, but do not serve as a substitute for thorough consideration of the issues by each 
Committee member. Advisers attend Committee meetings occasionally, as and when required by the Committee.

Willis Towers Watson is a member of the Remuneration Consultants’ Group and, as such, voluntarily operates under the Remuneration Consultants’ 
Group Code of Conduct in relation to executive remuneration consulting in the UK. This is based upon principles of transparency, integrity, 
objectivity, competence, due care and confidentiality by executive remuneration consultants. Willis Towers Watson has confirmed that it adheres 
to that Code of Conduct throughout the year for all remuneration services provided to Vodafone and therefore the Committee is satisfied that 
it is independent and objective. The Remuneration Consultants’ Group Code of Conduct is available at remunerationconsultantsgroup.com.

Adviser
Willis Towers Watson  Remuneration 

Appointed by 

Committee  
in 2007

Services provided to the Committee
Advice on market practice; governance; 
provision of market data on executive reward; 
reward consultancy; and performance analysis.

Note:
1  Fees are determined on a time spent basis.

Fees for services 
provided to the 
Committee 
£’0001
63

Other services provided to the Company
Reward and benefits consultancy; 
provision of benchmark data; pension 
administration; and insurance 
consultancy services.

2017 annual general meeting – Remuneration Policy voting results
At the 2017 annual general meeting there was a binding vote on our Remuneration Policy. Details of the voting outcomes are provided in the 
table below.

Remuneration Policy

Votes for
17,581,245,488

%
97.19

Votes against
507,704,367

%
2.81

Total votes
18,088,949,855

Withheld
55,312,703

2017 annual general meeting – Remuneration Report voting results
At the 2017 annual general meeting there was an advisory vote on our Remuneration Report. Details of the voting outcomes are provided in the 
table below.

Remuneration Report

Votes for
17,324,339,658

%
97.40

Votes against
462,209,294

%
2.60

Total votes
17,786,548,952

Withheld
357,720,232

Meetings
The Remuneration Committee had five formal meetings and one formal conference call during the year. In addition, informal conference calls can 
also take place. The principal agenda items at the formal meetings were as follows:

Meeting 
May 2017

July 2017
November 2017
January 2018

March 2018

Agenda items
 – 2017 annual bonus achievement and 2018 targets and ranges
 – 2015 long-term incentive award vesting and 2018 targets and ranges
 – 2018 long-term incentive awards
 – Corporate governance matters
 – 2019 annual bonus framework
 – Gender Pay Gap
 – 2019 reward packages for the Executive Committee 
 – Chairman and Non-Executive Director fee levels
 – 2018 Directors’ Remuneration Report

 – 2017 Directors’ Remuneration Report 

 – Large local market CEO remuneration
 – External insights
 – Review of Remuneration Policy

 – Committee’s Terms of Reference
 – Risk assessment

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information80

Annual Report on Remuneration (continued)

2018 remuneration
In this section we summarise the pay packages awarded to our Executive Directors for performance in the 2018 financial year versus 2017. 
Specifically we have provided a table that shows all remuneration that was earned by each individual during the year and computed a single total 
remuneration figure for the year. The value of the annual bonus (‘GSTIP’) reflects what was earned in respect of the year but will be paid out in cash 
in the following year. Similarly the value of the long-term incentive (‘GLTI’) reflects the share awards which will vest in June 2018 as a result of the 
performance through the three year period ended at the completion of our financial year on 31 March 2018.

The Remuneration Committee reviews all incentive awards prior to payment and uses judgement to ensure that the final assessments 
of performance are fair and appropriate. If circumstances warrant it, the Committee may adjust the final payment or vesting downwards. On this 
occasion, based on the fact that final annual bonus payout and final vesting level of long-term incentives awards under the GLTI were deemed 
to be an accurate reflection of performance and were considered fair and appropriate, the Committee did not use its discretion to adjust 
final outcomes.

Total remuneration for the 2018 financial year (audited)

Salary/fees
Taxable benefits1
Annual bonus: GSTIP (see below for further detail)
Total long-term incentive: 

GLTI vesting during the year2
Cash in lieu of GLTI dividends3

Cash in lieu of pension
Other4
Total

Vittorio Colao

Nick Read

2018 
£’000
1,150
25
1,471
5,061
4,296
765
276
1
7,984

2017 
£’000
1,150
27
1,087
3,791
3,271
520
276
1
6,332

2018 
£’000
722
24
927
2,648
2,248
400
173
1
4,495

2017 
£’000
710
29
675
2,029
1,751
278
171
1
3,615

Notes: 
1  Taxable benefits include amounts in respect of:  – Private healthcare (2018: Vittorio Colao £2,482, Nick Read £2,482; 2017: Vittorio Colao £3,091, Nick Read £2,079); 

– Cash car allowance £19,200 p.a.; and 
– Travel (2018: Vittorio Colao £2,864, Nick Read £2,479; 2017: Vittorio Colao £4,812, Nick Read £7,933).

2  The value shown in the 2017 column is the award which vested on 26 June 2017 and is valued using the execution share price on 26 June 2017 of 224.29 pence. The value shown in the 2018 

column is the award which vests on 26 June 2018 and is valued using an average of closing share price over the last quarter of the 2018 financial year of 211.81 pence. 

3  Participants also receive a cash award, equivalent in value to the dividends that would have been paid during the vesting period on any shares that vest. The cash in lieu of dividend value 

shown in 2018 relates to the award which vests on 26 June 2018.

4  Reflects the value of the SAYE benefit which is calculated as £375 (2017: £250) x 12 months x 20% to reflect the discount applied based on savings made during the year.

2018 annual bonus (‘GSTIP’) payout (audited)
In the table below we disclose our achievement against each of the performance measures and targets in our annual bonus (‘GSTIP’) and the 
resulting total annual bonus payout level for the year ended 31 March 2018 of 127.9% of target. This is applied to the target bonus level of 100% 
of base salary for each executive. Commentary on our performance against each measure is provided below the table.

Performance measure
Service revenue
Adjusted EBIT
Adjusted free cash flow
Customer appreciation KPIs 
Total annual bonus payout level

Payout at  
target  
performance 
100%
20%
20%
20%
40%
100%

Payout at  
maximum 
performance 
200%
40%
40%
40%
80%

Actual 
payout
%
20.5%
30.0%
32.7%
44.7%
200% 127.9%

Threshold 
performance 
level 
€bn
43.4
2.5
3.9

Target 
performance  
level
€bn
45.7
3.7
4.7

Maximum 
performance 
level 
€bn
48.0
4.8
5.6
See below for further details

Actual
performance
level1
€bn
45.7
4.3
5.3

Notes:
1  These figures are adjusted to include the removal of the impact of M&A, foreign exchange movements and any changes in accounting treatment. 

Financial Metrics
During the year under review, service revenue performance was in line with the target performance level. This reflected above target revenue 
performance in Germany, UK, Italy, and most of our other European markets as well as Egypt and Turkey. However, this was offset by below target 
performance in Spain, India, and New Zealand.

Adjusted EBIT and free cash flow results were above target in nearly all markets, with particularly strong results in the UK, Germany, Italy, Egypt 
and Turkey.

Customer appreciation KPIs
An assessment of performance under the customer appreciation KPIs measure was conducted on a market by market basis. Each market was 
assessed against a number of different metrics which included: 

 – Net Promoter Score for both Consumer and Enterprise business units

 – Brand consideration for Enterprise and both Consumer user and Consumer non-user

 – Churn, revenue market share and ARPU

In respect of the measures included under the customer appreciation KPIs, net promoter score is used as a measure of the extent to which our 
customers would recommend us, whilst brand consideration acts as a measure of the percentage of people who would consider using a certain 
brand as their telecoms provider. 

Vodafone Group Plc Annual Report 2018Governance81

Both measures utilise data from our local markets which is collected and validated for quality and consistency by independent third party agencies. 
The data is sourced from studies involving both our own customers and customers of our competitors for the NPS measure, and both Vodafone 
users and non-users for the brand consideration measure. In formulating a final assessment of performance under the customer appreciation KPIs 
other relevant customer factors such as churn, customer growth and service levels are considered. 

Overall Group performance was above target for the year reflecting our current market positions of:

 – Being ranked number 1 for Consumer NPS in 19 of the 22 markets where we measure this metric.

 – Being ranked number 1 for Enterprise NPS in 12 of the 18 markets where we measure this metric.

 – Being ranked number 1 for both User and Non-User Consumer Brand Consideration in 17 of the 22 markets where we measure this metric.

During the year we increased the number of markets where we were number 1 for consumer NPS from 15 to 19 markets, but saw the number 
of markets where we were number 1 for Enterprise NPS decrease from 14 to 12. The fact that overall performance against our Customer 
Appreciation KPIs metrics remains significantly below maximum opportunity reflects that, in our opinion, there is still work to be done to both 
maintain and improve our global customer service offering.

The aggregated performance for the regions and the Group is calculated on a revenue-weighted average to give an overall achievement. 
Performance this year under this measure is as follows;

Europe
AMAP
Group

Customer appreciation  
KPIs Achievement
110.0%
115.9%
111.7%

To provide a breakdown of overall performance, the table above sets out our achievement in both our Europe and AMAP regions. The achievement 
percentage for Europe reflects strong performance in both Germany and Italy, with Portugal and Ireland also recording above target performance 
in this area. The above target performance in Germany reflects our position as NPS leader in this market, with our overall NPS score improving year 
on year. In Italy we hold the position of 4G customer leader with the average data usage increasing compared to the previous year.

The achievement percentage for AMAP reflects strong performance in India, South Africa and our other Southern African markets. In South 
Africa we are the NPS leader in both Consumer and Enterprise with a significant lead above our second placed peers. This market leading position 
is replicated in India despite particularly challenging market conditions. Despite pricing pressures in this market we are the joint leader for both user 
and non-user Brand Consideration reflecting the effective implementation of our CXX programme despite difficult local conditions.

2018 annual bonus (‘GSTIP’) amounts
Vittorio Colao
Nick Read

Base salary
£’000
1,150
725

Target bonus
% of base salary
100%
100%

2018 payout
% of target
127.9%
127.9%

Actual payment 
£’000
1,471
927

Long-term incentive (‘GLTI’) award vesting in June 2018 (audited)
The 2016 long-term incentive (‘GLTI’) awards which were made in June 2015 and September 2015 will vest at 66.7% of maximum (166.9%of target) 
in June 2018. The performance conditions for the three year period ending in the 2018 financial year are as follows:

Adjusted free cash flow measure 
Below threshold
Threshold
Target
Maximum

£bn
<7.3
7.3
9.0
10.7

0.0% p.a.
(Up to median)
0%
50%
75%
125%

4.5% p.a.
(65th percentile equivalent)
0%
100%
150%
187.5%

TSR outperformance

9.0% p.a.
(80th percentile equivalent)
0%
125%
200%
250%

TSR peer group
Bharti
BT Group
Deutsche Telekom
MTN

Orange
Telecom Italia
Telefónica

The adjusted free cash flow for the three year period ended on 31 March 
2018 was £8.7 billion. This compares with a target of £9.0 billion and 
a threshold of £7.3 billion. 

The chart to the right shows that our TSR performance against our 
peer group for the same period resulted in an out-performance of the 
median by 7.6% a year.

Using the combined payout matrix above, this performance resulted 
in a payout of 166.9% of target.

The combined vesting percentages are applied to the target number 
of shares granted as shown below.

2016 GLTI award: TSR performance 
(growth in the value of a hypothetical US$100 holding over the 
performance period, six-month averaging)

120
115
110
105
100
95
90
85
80
75
70

107

103

100

114

105

98

100

98

87

108

92

94

86

83

75

106

102

80

03/15

09/15

03/16

09/16

03/17

09/17

03/18

Vodafone Group

Median of peer group

Outperformance of median of 9% p.a.

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information82

Annual Report on Remuneration (continued)

2016 GLTI performance share awards vesting in June 2018
Vittorio Colao
Nick Read

Maximum  
number  
of shares
3,039,156
1,589,967

Target  
number  
of shares
1,215,662
635,986

Adjusted free cash 
flow performance 
payout 
% of target 
90.5%
90.5%

TSR multiplier
1.84 times
1.84 times

Overall vesting
% of target
166.9%
166.9%

Number of  
shares vesting
2,028,332
1,061,143

Value of
shares vesting
(’000)
£4,296
£2,248

These share awards will vest on 26 June 2018. Specified procedures are performed by PricewaterhouseCoopers LLP over the adjusted free cash 
flow to assist with the Committee’s assessment of performance. The performance assessment in respect of the TSR measure is undertaken by Willis 
Towers Watson. Details of how the plan works can be found in the Policy Report that was approved at the 2014 AGM.

Long-term incentive (‘GLTI’) awarded during the year (audited)
The independent performance conditions for the 2018 long-term incentive awards made in August 2017 are adjusted free cash flow and TSR 
performance as follows:

Adjusted FCF Performance
(2/3 of total award)
Below threshold
Threshold
Target
Maximum

TSR Performance
(1/3 of total award)
Below threshold
Threshold
Target
Maximum

TSR peer group
Bharti
Orange

Adjusted FCF performance 
(€bn)
<14.75
14.75
16.60
18.45

TSR outperformance
Below median
Median
5.0% p.a. (65th percentile equivalent)
10.0% p.a. (80th percentile equivalent)

Vesting percentage 
(% of FCF element) 
0%
18%
40%
100%

Vesting percentage 
(% of TSR element) 
0%
18%
40%
100%

BT Group
Royal KPN

Deutsche Telekom
Telecom Italia

Liberty Global
Telefónica

MTN

The awards made to Executive Directors in August 2017 were as follows:

2018 GLTI performance share awards made in August 2017
Vittorio Colao
Nick Read

Number of shares awarded

Face value of shares awarded1

Target  
vesting level
(40% of max)
1,180,803
669,374

Maximum  
vesting level
2,952,008
1,673,437

Target  
vesting level
 £2,644,999
 £1,499,398

Maximum  
vesting level
£6,612,498
£3,748,499

Proportion of 
maximum award 
vesting at minimum 
performance

Performance  
period end
1⁄5th 31 Mar 2020
1⁄5th 31 Mar 2020

Note:
1  Face value calculated based on the share price at the date of grant of 224.0 pence. 

Dividend equivalents on the shares that vest are paid in cash after the vesting date.

Outstanding awards
The structure for awards made in June 2016 (vesting in June 2019) is set out below. These awards vest subject to a combined vesting matrix 
as follows (illustrated as a percentage of target with linear interpolation between points):

Adjusted free cash flow measure 
Below threshold
Threshold
Target
Maximum

Up to 
Median
0%
50%
100%
125%

65th percentile 
equivalent
0%
75%
150%
187.5%

TSR outperformance

80th percentile 
equivalent
0%
100%
200%
250%

The structure for awards made in August 2017 (vesting August 2020) is set out at the top of this page. 

Further details on the structure of these awards can be found in the Annual Report on Remuneration of the relevant year.

All-employee share plans
During the year, the Executive Directors were eligible to participate in the Vodafone Group 2008 Sharesave Plan which is open to UK all-employees.

The Vodafone Group 2008 Sharesave Plan is an HM Revenue & Customs (‘HMRC’) approved scheme open to all staff permanently employed 
by a Vodafone company in the UK as of the eligibility date. Options under the plan are granted at up to a 20% discount to market value. 
Executive Directors’ participation is included in the option table on page 84.

Pensions (audited)
The Executive Directors received a cash allowance of 24% of base salary during the 2018 financial year. No Executive Directors accrued benefits 
under any defined contribution pension plans during the year or have participated in a defined benefits scheme while an Executive Director.

The Executive Directors are provided benefits in the event of death in service. They also have an entitlement under a long-term disability plan 
from which two-thirds of base salary, up to a maximum benefit determined by the insurer, would be provided until normal retirement date 
(aged 60).  In respect of the Executive Committee members, the Group has made aggregate contributions of £256,913 (2017: £233,011) into defined 
contribution pension schemes.

Vodafone Group Plc Annual Report 2018Governance83

Alignment to shareholder interests (audited)
Both of our Executive Directors have shareholdings in excess of their goals. Current levels of ownership by the Executive Directors, and the date 
by which the goal should be or should have been achieved, are shown below. The values are calculated using an average share price over the six 
months to 31 March 2018 of 217.58 pence. 

At 31 March 2018
Vittorio Colao
Nick Read

Goal as a %  
of salary
500%
400%

Current %  
of salary held
2,306%
634%

% of goal  
 achieved
461%
159%

Number 
of shares
12,190,562
2,113,416

Value of  
shareholding
£26.5m
£4.6m

Date for goal 
to be achieved
July 2012
April 2019

The shareholding goals include a post-employment condition whereby the Executive Directors will be required to continue to meet their guideline 
until all long-term incentives have vested. If this condition is not met, then any unvested GLTI awards will normally be forfeited 

Collectively the Executive Committee including the Executive Directors own more than 24 million Vodafone shares, with a value of over 
£54.3 million. None of the Executive Committee members’ shareholdings amounts to more than 1% of the issued shares in that class of share, 
excluding treasury shares.

Directors’ interests in the shares of the Company (audited)
A summary of interests in shares and scheme interests of the Directors who served during the year is given below. More details of the performance 
shares and options follows.

Share plans

Share options

Total number  
of interests in shares

Unvested GLTI shares  
(with performance conditions)

SAYE  
(unvested without 
performance conditions)

21,274,490
6,822,235
28,096,725

9,070,102
4,695,527
13,765,629

At 31 March 2018
Executive Directors
Vittorio Colao
Nick Read
Total

13,826
13,292
27,118

Total number  
of interests 
in shares

34,500
–
11,500
25,000
28,970
27,272
30,190
107,078 
–
74,137

The total number of interests in shares includes interests of connected persons, unvested share awards and share options.

At 31 March 2018
Non-Executive Directors
Sir Crispin Davis 
Michel Demaré1
Dr Mathias Döpfner
Dame Clara Furse 
Valerie Gooding
Renee James
Samuel Jonah
Gerard Kleisterlee
Maria Amparo Moraleda Martinez1
David Nish

Notes: 
1  On 15 May 2018 Michel Demaré acquired an interest in 50,000 shares and Maria Amparo Moraleda Martinez acquired an interest in 25,000 shares resulting in a total interest in 50,000 shares and 

25,000 respectively as at 15 May 2018.

At 15 May 2018 and during the period from 1 April 2018 to 15 May 2018, no Director had any interest in the shares of any subsidiary company. 
Other than those individuals included in the tables above who were Board members at 31 March 2018 members of the Group’s Executive 
Committee at 31 March 2018 had an aggregate beneficial interest in 10,695,611 ordinary shares of the Company. At 15 May 2018 the Directors had 
an aggregate beneficial interest in 14,717,625 ordinary shares of the Company and the Executive Committee members had an aggregate beneficial 
interest in 10,695,611 ordinary shares of the Company. None of the Directors or the Executive Committee members had an individual beneficial 
interest amounting to greater than 1% of the Company’s ordinary shares.

With the exception of the acquisition of an interest in 50,000 shares by Michel Demaré, and the acquisition of an interest in 25,000 shares by Maria 
Amparo Moraleda Martinez as outlined above, the Directors’ total number of interests in shares did not change during the period from 1 April 2018 
to 15 May 2018.

Performance shares
The maximum number of outstanding shares that have been awarded to Directors under the long-term incentive (‘GLTI’) plan are currently 
as follows:

GLTI performance share awards
Vittorio Colao
Nick Read

2016 award
Awarded: June 2015 and September 2015
Performance period ending: March 2018
Vesting date: June 2018
Share price at grant: 239.4 pence and 207.2 pence
3,039,156
1,589,967

2017 award
Awarded: June 2016
Performance period ending: March 2019
Vesting date: June 2019
Share price at grant: 216.8 pence
3,078,938
1,432,123

2018 award
Awarded: August 2017
Performance period ending: March 2020
Vesting date: August 2020
Share price at grant: 224.0 pence
2,952,008
1,673,437

For details of the performance conditions for the 2017 and 2018 awards please see page 82. Details of the 2016 award are available on page 81.

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information84

Annual Report on Remuneration (continued)

Share options
The following information summarises the Executive Directors’ options under the Vodafone Group 2008 Sharesave Plan (‘SAYE’). HMRC approved 
awards may be made under all of the schemes mentioned. No other Directors have options under any schemes and, other than under the SAYE, 
no options have been granted since 2007. Options under the Vodafone Group 2008 Sharesave Plan were granted at a discount of 20% to the market 
value of the shares at the time of the grant. No other options may be granted at a discount.

At  
1 April 2017  
or date of 
appointment

Number 
of shares

Options  
granted  
during the  
2018 financial 
year

Number  
of shares

Options  
exercised  
during the  
2018 financial  
year

Options  
lapsed  
during the  
2018 financial 
year

Number  
of shares

Number  
of shares

9,607
–
9,607

10,389
4,854
–
15,243

–
4,219
4,219

–
–
8,438
8,438

–
–

10,389
–
–
10,389

–
–

–
–
–

Options  
held at  
31 March 2018

Number 
of shares

Option  
price

Pence1

Date from  
which 
exercisable

Market  
price on  
exercise

Expiry date

Pence

9,607 156.13 Sep 2019 Feb 2020
4,219 177.75 Sep 2022 Feb 2023

–
–

13,826

Gain on  
exercise

–
–

– 144.37 Sep 2017 Feb 2018
4,854 154.51 Apr 2022 Sep 2022
8,438 177.75 Sep 2022 Feb 2023

213.75
–
–

£7,208
–
–

13,292

Grant date

Jul 2014
Jul 2017

Jul 2012
Mar 2017
Jul 2017

Vittorio Colao
SAYE
SAYE
Total

Nick Read
SAYE
SAYE
SAYE
Total

Notes:
1  The closing trade share price on 31 March 2018 was 194.22 pence. The highest trade share price during the year was 238.00 pence and the lowest price was 190.90 pence. 

At 15 May 2018 there had been no change to the Directors’ interests in share options from 31 March 2018.

Other than those individuals included in the table above, at 15 May 2018 members of the Group’s Executive Committee held options for 47,592 
ordinary shares at prices ranging from 154.5 pence to 189.2 pence per ordinary share, with a weighted average exercise price of 162.0 pence per 
ordinary share exercisable at dates ranging from 1 September 2018 to 1 September 2022.

Hannes Ametsreiter, Aldo Bisio, António Coimbra, Ahmed Essam, Joakim Reiter, Ronald Schellekens and Serpil Timuray held no options 
at 15 May 2018.

Loss of office payments (audited)
Other than amounts already disclosed in prior year reports, no loss of office payments were made during the year.

Payments to past Directors (audited)
During the 2018 financial year Lord MacLaurin received benefit payments in respect of security costs as per his contractual arrangements. 
These costs exceeded our de minimis threshold of £5,000 p.a. and, including the tax paid, were £9,411 (2017: £9,813).

Fees retained for external non-executive directorships
Executive Directors may hold positions in other companies as non-executive directors and retain the fees. 

During the year ended 31 March 2018, Vittorio Colao served as a non-executive director on the boards of Unilever N.V. and Unilever PLC. 
Vittorio retained fees of €54,474 and £42,500 respectively for these roles (2017: €54,474 and £43,870).

Assessing pay and performance
In the table below we summarise the Chief Executive’s single figure 
remuneration over the past nine years, as well as how our variable pay 
plans have paid out in relation to the maximum opportunity. This can 
be compared with the historic TSR performance over the same period. 
The chart below shows the performance of the Company relative to the 
STOXX Europe 600 Index over a nine year period. The STOXX Europe 
600 Index was selected as this is a broad-based index that includes 
many of our closest competitors. It should be noted that the payout 
from the long-term incentive plan is based on the TSR performance 
shown in the chart on page 81 and not this chart.

Financial year remuneration for Chief Executive (Vittorio Colao)
Single figure of total remuneration £’000
Annual variable element (actual award versus maximum opportunity)
Long-term incentive (vesting versus maximum opportunity)

Nine-year historical TSR performance 
(growth in the value of a hypothetical €100 holding over nine years) 

325

275

225

175

125

75

267

322

279

215

193

227

190

167

170

168

155

137

100

310

245

285

288

287

276

03/09 03/10 03/11 03/12 03/13 03/14

03/15

03/16

03/17

03/18

Vodafone Group

STOXX Europe 600 Index

2011

2012

2013

20101

2014
2018
3,350 7,022 15,767 11,099 8,014 2,810 5,224 6,332 7,984
64% 62% 47% 33% 44% 56% 58% 47% 64%
0% 23% 44% 67%
25% 31% 100% 57% 37%

2016

2015

2017

Note:
1  The single figure reflects share awards which were granted in 2006 and 2007, prior to his appointment to Chief Executive in 2008.

Vodafone Group Plc Annual Report 2018Governance85

Change in the Chief Executive’s remuneration between 2017 and 2018
In the table below we show the percentage change in the Chief Executive’s remuneration (salary, taxable benefits and annual bonus payment) 
between the 2017 and 2018 financial years compared to the average for other Vodafone Group employees who are measured on comparable 
business objectives and who have been employed in the UK since 2017 (per capita). Vodafone has employees based all around the world and some 
of these individuals work in countries with very high inflation therefore a comparison to Vodafone’s UK-based Group employees is more appropriate 
than to all employees.

Item
Base salary
Taxable benefits 
Annual bonus

Chief Executive: Vittorio Colao
 0.0% 
-7.4%
35.3%

Percentage change from 2017 to 2018

Other Vodafone Group employees  
employed in the UK
4.9%
1.2%
51.2%

Relative spend on pay
The chart below shows both the dividends distributed in the year and the total cost of remuneration in the Group.

Relative importance of spend on pay

€m

6,000

5,000

4,000

3,000

2,000

1,000

[

0

5,519

5,076

3,709

3,961

2017

2018

Distributed by way of dividends

2017
Overall expenditure on 
remuneration for all employees

2018

For more details on dividends and expenditure on remuneration for all employees, please see pages 130 and 154 respectively.

2018 remuneration for the Chairman and Non-Executive Directors (audited)

Chairman

Gerard Kleisterlee

Senior Independent Director

Valerie Gooding

Non-Executive Directors
Sir Crispin Davis 
Michel Demaré (appointed 1 February 2018)
Dr Mathias Döpfner 
Dame Clara Furse
Renee James2
Samuel Jonah2
Maria Amparo Moraleda Martinez (appointed 1 June 2017)
David Nish

Former Non-Executive Directors

Nick Land (retired 28 July 2017)
Phil Yea (retired 28 July 2017)

Total

2018 
£’000

625

157

115
19
115
115
139
151
96
132

Salary/fees

2017 
£’000

2018 
£’000

Benefits1

2017 
£’000

625

140

115
–
115
115
139
145
–
115

85

10

5
6
5
6
19
12
21
24

87

12

10
–
10
13
11
9
–
13

2018 
£’000

710

167

120
25
120
121
158
163
117
156

Total

2017 
£’000

712

152

125
–
125
128
150
154
–
128

47
47
1,758

140
140
1,789

6
3
202

3
2
170

53
50
1,960

143
142
1,959

Notes:
1  We have been advised that for Non-Executive Directors, certain travel and accommodation expenses in relation to attending Board meetings should be treated as a taxable benefit. The table 

above includes these travel expenses and the corresponding tax contribution. 

2  Salary/fees include an additional allowance of £6,000 per meeting for Directors based outside Europe.

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information86

Annual Report on Remuneration (continued)

2019 remuneration
Details of how the remuneration policy will be implemented for the 2019 financial year are set out below.

2019 base salaries
Vittorio Colao, will retire from the Board effective 30 September 2018. Following the conclusion of our 2018 AGM, Nick Read (currently Chief 
Financial Officer) will be appointed Chief Executive-Designate, with Margherita Della Valle (currently Deputy Chief Financial Officer) being appointed 
Chief Financial Officer. Nick Read will subsequently be appointed Chief Executive on 1 October 2018.

The annual salaries for the two new incumbents (effective 27 July 2018) are as follows:

 – Chief Executive: Nick Read £1,050,000; and

 – Chief Financial Officer: Margherita Della Valle £700,000.

The above salaries reflect a decrease on the current levels paid for these positions (currently £1,150,000 and £725,000 respectively).

The Committee has sought to ensure that the revised salaries reflect the significant and relevant business experience and strong track records that 
both individuals will bring to the positions, and that overall arrangements remain fair and competitive.

The average salary increase for Executive Committee members will be 2.6% – this compares to a budget of 2.5% which is based on an average of the 
relevant local market budget for each Executive Committee member,

Pension
Effective 27 July 2018, the pension contributions for all new Executive Directors will be reduced from 24% of salary to 10% of salary. This revised 
level will apply to both Nick Read and Margherita Della Valle following their appointments to their new respective positions on 27 July 2018 and 
is now in line with the pension arrangements of our other people in the UK.

Total fixed pay
The combined impact of the changes to salary and pension results in a reduction in fixed pay of 19.0% for the position of Chief Executive, 
and of 14.3% for the Chief Financial Officer.

Although external market data was not the determining factor when setting the salary positions, the Committee recognises that the revised 
base salaries for both the Chief Executive and the Chief Financial Officer are towards the lower end of the market when compared to companies 
of a comparable size and complexity.

Further information on the Committee’s rationale for the revised salary position can be found in the Remuneration Committee Chairman’s letter 
on page 71.

2019 annual bonus (‘GSTIP’)
The performance measures and weightings for 2019, which remain unchanged from 2018, are outlined below.

 – service revenue (20%);

 – adjusted EBIT (20%);

 – adjusted free cash flow (20%); and

 – customer appreciation KPIs (40%). This includes an assessment of Net Promoter Score (‘NPS’) and brand consideration measures.

The assessment of NPS and brand consideration metrics utilises data collected in our local markets which is validated for quality and consistency 
by independent third party agencies. Further details on how this data is collated and how the individual metrics used to measure customer 
appreciation KPIs are defined is provided on pages 80 and 81. 

Due to the potential impact on our commercial interests, annual bonus targets are considered commercially sensitive and therefore will be disclosed 
in the 2019 Remuneration Report following the completion of the financial year.

Vodafone Group Plc Annual Report 2018Governance87

Long-term incentive (‘GLTI’) awards for 2019
Awards for 2019 will be made in line with the arrangements described in our policy on pages 74 to 76. Vesting of the 2019 award will be subject 
to the performance of adjusted free cash flow (2/3 of total award) and TSR (1/3 of total award). The details for the 2019 award targets are provided 
in the table below (with linear interpolation between points). 

Following the annual review of the performance measures which included a review of analysis provided by the Committee’s external advisers, 
the Committee decided that for the 2019 award the TSR outperformance range should remain unchanged from that used for the 2018 award 
at 5.0% p.a. at target and 10.0% p.a. at maximum. The Committee also determined it appropriate to keep the same peer group constituents as used 
for the 2018 award.

Adjusted FCF Performance
(2/3 of total award)
Below threshold
Threshold
Target
Maximum

TSR Performance
(1/3 of total award)
Below threshold
Threshold
Target
Maximum

TSR peer group
Bharti
Orange

Adjusted FCF performance 
(€bn)
<15.15
15.15
17.00
18.85

TSR outperformance
Below median
Median
5.0% p.a. (65th percentile equivalent)
10.0% p.a. (80th percentile equivalent)

Vesting percentage 
(% of FCF element) 
0%
18%
40%
100%

Vesting percentage 
(% of TSR element) 
0%
18%
40%
100%

BT Group
Royal KPN

Deutsche Telekom
Telecom Italia

Liberty Global
Telefónica

MTN

2019 remuneration for the Chairman and Non-Executive Directors
For the 2018 review, the fees for our Chairman and non-executives have been benchmarked against the FTSE 30 (excluding financial services 
companies). The Chairman’s fee was last increased in April 2014 and, following the review, it was agreed that this fee should be increased from 
£625,000 to £650,000 with effect from 1 July 2018. No changes will be made to the current non-executive fee structure. Full details of the fee levels 
are provided in the table below.

Position/role
Chairman1
Non-Executive Director
Additional combined fee for Senior Independent Director and Chairman of the Remuneration Committee
Additional fee for Chairmanship of Audit and Risk Committee

Note:
1  The Chairman’s fee also includes the fee for the Chairmanship of the Nominations and Governance Committee.

Fee payable £’000  
From 1 July 2018
650
115
50
25

For 2019, the allowance payable each time a non-Europe-based Non-Executive Director is required to travel to attend Board and Committee 
meetings to reflect the additional time commitment involved is £6,000.

Further remuneration information

Dilution
All awards are made under plans that incorporate dilution limits as set out in the guidelines for share incentive schemes published by the 
Investment Association. The current estimated dilution from subsisting executive awards, including the planned June 2018 awards, is approximately 
2.7% of the Company’s share capital at 31 March 2018 (2.9% at 31 March 2017), whilst from all-employee share awards it is approximately 
0.4% (0.3% at 31 March 2017). This gives a total dilution of 3.1% (3.2% at 31 March 2017).

Service contracts
The terms and conditions of appointment of our Directors are available for inspection at the Company’s registered office during normal business 
hours and at the annual general meeting (for 15 minutes prior to the meeting and during the meeting). The Executive Directors have notice periods 
in their service contracts of 12 months. The Non-Executive Directors’ letters of appointment do not contain provision for notice periods or for 
compensation if their appointments are terminated.

This report on remuneration has been approved by the Board of Directors and signed on its behalf by:

Valerie Gooding 
Chairman of the Remuneration Committee

15 May 2018

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information88

Our US listing requirements

As Vodafone’s American depositary shares are listed on NASDAQ Stock Market LLC (‘NASDAQ’), we are required to disclose a summary of any 
material differences between the corporate governance practices we follow and those of US companies listed on NASDAQ. Vodafone’s corporate 
governance practices are primarily based on UK requirements but substantially conform to those required of US companies listed on NASDAQ. 
The material differences are set out in the following table:  

Board member independence

Committees

Code of Ethics and Code of Conduct

Quorum

Related party transactions

Shareholder approval

Different tests of independence for Board members are applied under the 2016 
UK Corporate Governance Code (the ‘Code’) and the NASDAQ listing rules. The Board 
is not required to take into consideration NASDAQ’s detailed definitions of independence 
as set out in the NASDAQ listing rules. The Board has carried out an assessment based 
on the independence requirements of the Code and has determined that, in its judgement, 
each of Vodafone’s Non-Executive Directors is independent within the meaning 
of those requirements. 

The NASDAQ listing rules require US companies to have a nominations committee, an audit 
committee and a compensation committee, each composed entirely of independent directors, 
with the nominations committee and the audit committee each required to have a written 
charter which addresses the committee’s purpose and responsibilities, and the compensation 
committee having sole authority and adequate funding to engage compensation consultants, 
independent legal counsel and other compensation advisers. 

 – Our Nominations and Governance Committee is chaired by the Chairman of the Board 

and its other members are independent Non-Executive Directors.

 – Our Remuneration Committee is composed entirely of independent 

Non-Executive Directors. 

 – Our Audit and Risk Committee is composed entirely of Non-Executive Directors, each 
of whom (i) the Board has determined to be independent based on the independence 
requirements of the Code and (ii) meets the independence requirements of the Securities 
Exchange Act 1934.

 – We have terms of reference for our Nominations and Governance Committee, Audit and Risk 
Committee and Remuneration Committee, each of which complies with the requirements 
of the Code and is available for inspection on our website at vodafone.com/governance.

 – These terms of reference are generally responsive to the relevant NASDAQ listing rules, 

but may not address all aspects of these rules.

Under the NASDAQ listing rules, US companies must adopt a Code of Conduct applicable to all 
directors, officers and employees that complies with the definition of a “code of ethics” set out 
in section 406 of the Sarbanes-Oxley Act. 

 – We have adopted a Code of Ethics that complies with section 406 of the Sarbanes-Oxley Act 
which is applicable only to the senior financial and principal executive officers, and which is 
available on our website at vodafone.com/governance.

 – We have also adopted a separate Code of Conduct which applies to all employees.

The quorum required for shareholder meetings, in accordance with our Articles of Association, 
is two shareholders, regardless of the level of their aggregate share ownership, while 
US companies listed on NASDAQ are required by the NASDAQ listing rules to have a minimum 
quorum of 33.33% of the shareholders of ordinary shares for shareholder meetings.

In lieu of obtaining an independent review of related party transactions for conflicts of interests 
in accordance with the NASDAQ listing rules, we seek shareholder approval for related party 
transactions that (i) meet certain financial thresholds or (ii) have unusual features in accordance 
with the Listing Rules issued by the FCA in the United Kingdom (the ‘Listing Rules’), 
the Companies Act 2006 and our Articles of Association. 

Further, we use the definition of a transaction with a related party as set out in the Listing Rules, 
which differs in certain respects from the definition of related party transaction in the NASDAQ 
listing rules. 

When determining whether shareholder approval is required for a proposed transaction, 
we comply with both the NASDAQ listing rules and the Listing Rules. Under the NASDAQ 
listing rules, whether shareholder approval is required for a transaction depends on, among 
other things, the percentage of shares to be issued or sold in connection with the transaction. 
Under the Listing Rules, whether shareholder approval is required for a transaction depends on, 
among other things, whether the size of a transaction exceeds a certain percentage of the size 
of the listed company undertaking the transaction.

Vodafone Group Plc Annual Report 2018GovernanceDirectors’ report

The Directors of the Company present their report together with the audited 
consolidated financial statements for the year ended 31 March 2018.

This report has been prepared in accordance with requirements outlined within 
The Large and Medium-sized Companies and Groups (Accounts and Reports) 
Regulations 2008 and forms part of the management report as required under 
Disclosure Guidance and Transparency Rule (‘DTR’) 4. Certain information that fulfils 
the requirements of the Directors’ report can be found elsewhere in this document 
and is referred to below. This information is incorporated into this Directors’ report 
by reference.

Responsibility statement
As required under the DTR, a statement made by the Board regarding the 
preparation of the financial statements is set out on pages 91 and 92 which also 
provides details regarding the disclosure of information to the Company’s auditors 
and management’s report on internal control over financial information.

Going concern
The going concern statement required by the Listing Rules and the UK Corporate 
Governance Code (the ‘Code’) is set out in the “Directors’ statement of responsibility” 
on page 92.

System of risk management and internal control
The Board is responsible for maintaining a risk management and internal control 
system and for managing principal risks faced by the Group. Such a system 
is designed to manage rather than eliminate business risks and can only provide 
reasonable and not absolute assurance against material mistreatment or loss. 
This is described in more detail in the Audit and Risk Committee report on pages 
64 to 69.

The Board has implemented in full the FRC “Guidance on Risk Management Internal 
Control and related Financial and Business Reporting” for the year and to the 
date of this Annual Report. The resulting procedures, which are subject to regular 
monitoring and review, provide an ongoing process for identifying, evaluating and 
managing the Company’s principal risks (which can be found on pages 38 to 45).

Corporate governance statement
The corporate governance statement setting out how the Company complies 
with the Code and which includes a description of the main features of our internal 
control and risk management arrangements in relation to the financial reporting 
process is set out on pages 47 to 87. The information required by DTR 7.2.6R can 
be found in the “Shareholder information” section on pages 191 to 197. A description 
of the composition and operation of the Board and its Committees is set out 
on pages 52 to 53.

Strategic Report
The Strategic Report is set out on pages 4 to 45 and is incorporated into this 
Directors’ report by reference.

Directors and their interests
The Directors of the Company who served during the financial year ended 31 March 
2018 and up to the date of signing the financial statements are as follows: Gerard 
Kleisterlee, Vittorio Colao, Nick Read, Sir Crispin Davis, Michel Demaré, Dr Mathias 
Döpfner, Dame Clara Furse, Valerie Gooding, Renee James, Samuel Jonah, Amparo 
Moraleda, Nick Land, Phil Yea and David Nish. A summary of the rules relating to the 
appointment and replacement of Directors and Directors’ powers can be found 
on page 62 to 63. Details of Directors’ interests in the Company’s ordinary shares, 
options held over ordinary shares, interests in share options and long-term incentive 
plans are set out on pages 70 to 87.

Directors’ conflicts of interest
Established within the Company is a procedure for managing and monitoring 
conflicts of interest for Directors. Details of this procedure are set out on page 62.

Directors’ indemnities
In accordance with our Articles of Association and to the extent permitted by law, 
Directors are granted an indemnity from the Company in respect of liability incurred 
as a result of their office. In addition, we maintained a Directors’ and officers’ liability 
insurance policy throughout the year. Neither our indemnity nor the insurance 
provides cover in the event that a Director is proven to have acted dishonestly 
or fraudulently.

Disclosures required under Listing Rule 9.8.4
The information on the amount of interest capitalised and the treatment of tax relief 
can be found in notes 5 and 6 to the consolidated financial statements respectively. 
The remaining disclosures required by Listing Rule 9.8.4 are not applicable 
to Vodafone.

Capital structure and rights attaching to shares
All information relating to the Company’s capital structure, rights attaching to shares, 
dividends, the policy to repurchase the Company’s own shares, details of Company 
share repurchases and other shareholder information is contained on pages 30 and 
191 to 197.

89

Change of control
Details of change of control provisions in the Company’s revolving credit facilities 
are set out on page 148.

Information on agreements between the Company and its Directors providing 
for compensation for loss of office of employment (including details of change 
of control provisions in share schemes) is set out on pages 77 and 78. Subject to  
that, there are no agreements between the Company and its employees 
providing for compensation for loss of office of employment that occurs because 
of a takeover bid.

Dividends 
Full details of the Company’s dividend policy and proposed final dividend payment 
for the year ended 31 March 2018 are set out on page 21 and note 9 to the 
consolidated financial statements.

Sustainability
Information about the Company’s approach to sustainability risks and opportunities 
is set out on pages 32 to 35. Also included on these pages are details of our 
greenhouse gas emissions.

Political donations
No political donations or contributions to political parties under the Companies Act 
2006 have been made during the financial year. The Group policy is that no political 
donations be made or political expenditure incurred.

Financial risk management objectives and policies
Disclosures relating to financial risk management objectives and policies, including 
our policy for hedging are set out in note 22 to the consolidated financial statements 
and disclosures relating to exposure to price risk, credit risk, liquidity risk and cash 
flow risk are outlined in note 22.

Important events since the end of the financial year
Details of those important events affecting the Group which have occurred since 
the end of the financial year are set out in the Strategic Report and note 31 to the 
consolidated financial statements.

Future developments within the Group
The Strategic Report contains details of likely future developments within the Group.

Group policy compliance
Each Group policy is owned by a member of the Executive Committee so that 
there is clear accountability and authority for ensuring the associated business 
risk is adequately managed. Regional Chief Executives and the senior leadership 
team member responsible for each Group function have primary accountability 
for ensuring compliance with all Group policies by all our markets and entities. 
Our Group compliance team and policy champions support the policy owners 
and local markets in implementing policies and monitoring compliance.

Code of Conduct
All of the key Group policies have been consolidated into the Vodafone Code 
of Conduct. This is a policy document applicable to all employees and those who 
work for or on behalf of Vodafone. It sets out the standards of behaviour expected 
in relation to areas such as insider dealing, bribery and raising concerns through the 
whistle-blowing process (known internally as “Speak Up”). 

Branches
The Group, through various subsidiaries, has branches in a number of different 
jurisdictions in which the business operates. Further details are included on page 169.

Employee disclosures
Vodafone is an inclusive employer and diversity is important to us. We give full and 
fair consideration to applications for employment by disabled persons and the 
continued employment of anyone incurring a disability whilst employed by us. 
Training, career development and promotion opportunities are equally applied for all 
our employees, regardless of disability. Our disclosures relating to the employment 
of women in senior management roles, employee engagement and policies are set 
out on pages 36 and 37.

By Order of the Board

Rosemary Martin
Group General Counsel and Company Secretary

15 May 2018

Vodafone Group Plc Annual Report 2018  OverviewStrategic ReportGovernanceFinancialsOther information90

Reporting our financial performance

Focus on clear, effective and concise reporting
We continue to review the format of our consolidated financial statements with the aim of making them clearer and easier to follow.  
This year we have added the following highlights to help you navigate to the information that is important to you:

€3.2 billion
(€2.2 billion net of tax) 
Re-measurement loss on Vodafone India

Vodafone to acquire 
Liberty Global’s operations in 
Germany, the Czech Republic, 
Hungary and Romania

Future adoption of IFRS 9,  
IFRS 15 and IFRS 16

Re-measurement of  
Vodafone India

Subsequent events 

We have updated the disclosures in note 1 
“Basis of preparation” relating to the timetable 
and potential impact of adopting IFRS 9 
“Financial Instruments” and IFRS 15 “Revenue 
from Contracts with Customers” in the 2019 
financial year and the adoption of IFRS 16 
“Leases” in the 2020 financial year. 

We include details of the €3,170 million pre-tax 
re-measurement loss in respect of Vodafone 
India in note 7 “Discontinued operations and 
assets held for sale” which led to an overall 
€2,245 million (net of tax) reduction in the 
carrying value of Vodafone India at 31 March 
2018. The year ended 31 March 2017 included 
an impairment change of €4,515 million 
(€3,675 million net of tax) as set out in note 4 
“Impairment”.

On 9 May 2018, Vodafone announced that 
it had agreed to acquire Liberty Global’s 
operations in Germany, the Czech Republic, 
Hungary and Romania for an enterprise value of 
€18.4 billion. See note 31 “Subsequent events” 
for further details. 

110 For more information

128 For more information

168 For more information

91 

93 

102 

102 

102 

103 

104 

105 

 Directors’ statement 
of responsibility

 Audit report on the 
consolidated and 
parent company 
financial statements

 Consolidated financial 
statements: 

 Consolidated income 
statement 

 Consolidated statement 
of comprehensive income

 Consolidated statement 
of financial position

 Consolidated statement 
of changes in equity 

 Consolidated statement 
of cash flows

106 

106 

113 

116 

117 

122 

123 

128 

130 

130 

131 

133 

135 

138 

139 

140 

141 

142 

 Notes to the consolidated financial statements: 

1.  Basis of preparation

Cash flows

 Income statement

143 

18.   Reconciliation of net 

178 

 Other unaudited 
financial information:

178 

 Prior year operating results

2.   Segmental analysis

3.   Operating profit

4.   Impairment losses 

5.   Investment income and 

financing costs

6.   Taxation

7.   Discontinued operations 
and assets and liabilities 
held for sale

8.   Earnings per share

9.   Equity dividends

Financial position 

10.   Intangible assets

11.   Property, plant and 

equipment

12.   Investments in associates 
and joint arrangements

13.   Other investments

14.   Trade and other 
receivables

15.   Trade and other payables

16.   Provisions

17.   Called up share capital

cash flow from operating 
activities 

19.   Cash and cash equivalents

20.   Borrowings 

21.   Liquidity and capital 

resources

143 

144 

147 

149 

22.   Capital and financial risk 

management

Employee remuneration

153 

154 

155 

23.   Directors and key 
management 
compensation

24.   Employees 

25.   Post employment 

benefits 

159 

26.  Share-based payments

161 

162 

164 

167 

168 

169 

177 

Additional disclosures

27.   Acquisitions and disposals

28.   Commitments

29.   Contingent liabilities 
and legal proceedings

30.   Related party transactions

31.  Subsequent events

32.   Related undertakings

33.   Subsidiaries exempt 

from audit

183 

183 

184 

185 

185 

187 

187 

188 

188 

189 

189 

189 

190 

190 

 Company financial 
statements

 Company statement of 
financial position

 Company statement of 
changes in equity

 Notes to the Company 
financial statements:

1.   Basis of preparation

2.   Fixed assets

3.   Debtors

4.   Other investments

5.   Creditors

6.   Called up share capital

7.   Share-based payments

8.   Reserves 

9.   Equity dividends

10.   Contingent liabilities 

and legal proceedings 

190 

11.  Other matters

Vodafone Group Plc Annual Report 2018Financials 
 
 
 
 
 
 
 
 
Directors’ statement of responsibility

The Directors are responsible for preparing the financial statements in 
accordance with applicable law and regulations and keeping proper 
accounting records. Detailed below are statements made by the Directors in 
relation to their responsibilities, disclosure of information to the Company’s 
auditors, going concern and management’s report on internal control over 
financial reporting.

91

Financial statements and accounting records
Company law of England and Wales requires the Directors to prepare 
financial statements for each financial year which give a true and fair 
view of the state of affairs of the Company and of the Group at the end 
of the financial year and of the profit or loss of the Group for that period. 
In preparing those financial statements the Directors are required to:

 – select suitable accounting policies and apply them consistently;

 – make judgements and estimates that are reasonable and prudent;

 – present information, including accounting policies, 

in a manner that provides relevant, reliable, comparable and 
understandable information;

 – state whether the consolidated financial statements have been 
prepared in accordance with International Financial Reporting 
Standards (‘IFRS’) as adopted for use in the EU and Article 4 of the 
EU IAS Regulations. The Directors also ensure that the consolidated 
financial statements have been prepared in accordance with IFRS 
as issued by the International Accounting Standards Board (‘IASB’);

 – state for the Company’s financial statements whether applicable 

UK accounting standards have been followed; and

 – prepare the financial statements on a going concern basis unless 

it is inappropriate to presume that the Company and the Group will 
continue in business.

The Directors are responsible for keeping proper accounting records 
which disclose with reasonable accuracy at any time the financial 
position of the Company and of the Group and to enable them to ensure 
that the financial statements comply with the Companies Act 2006 
and for the consolidated financial statements, Article 4 of the EU IAS 
Regulation. They are also responsible for the system of internal control, 
for safeguarding the assets of the Company and the Group and, hence, 
for taking reasonable steps for the prevention and detection of fraud 
and other irregularities.

The Directors are responsible for the maintenance and integrity of the 
Company’s website. Legislation in the United Kingdom governing the 
preparation and dissemination of financial statements may differ from 
legislation in other jurisdictions.

Directors’ responsibility statement
Each of the Directors, whose names and functions are listed on pages 
48 and 49 confirm that, to the best of their knowledge:

 – the consolidated financial statements, prepared in accordance with 
IFRS as issued by the IASB and IFRS as adopted by the EU, give a true 
and fair view of the assets, liabilities, financial position and profit 
of the Group; 

 – the parent company financial statements, prepared in accordance 
with United Kingdom generally accepted accounting practice, give 
a true and fair view of the assets, liabilities, financial position and profit 
of the Company; and

 – the Strategic Report includes a fair review of the development and 

performance of the business and the position of the Group, together 
with a description and robust assessment of the principal risks and 
uncertainties that it faces.

The Directors are also responsible under section 172 of the Companies 
Act 2006 to promote the success of the Company for the benefit of its 
members as a whole and in doing so have regard for the needs of wider 
society and stakeholders, including customers, consistent with the 
Group’s core and sustainable business objectives.

Having taken advice from the Audit and Risk Committee, the Board 
considers the report and accounts, taken as a whole, is fair, balanced 
and understandable and that it provides the information necessary 
for shareholders to assess the Company’s position and performance, 
business model and strategy.

Neither the Company nor the Directors accept any liability to any 
person in relation to the Annual Report except to the extent that 
such liability could arise under English law. Accordingly, any liability 
to a person who has demonstrated reliance on any untrue or misleading 
statement or omission shall be determined in accordance with section 
90A and schedule 10A of the Financial Services and Markets Act 2000.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information92

Directors’ statement of responsibility (continued)

Disclosure of information to the auditors
Having made the requisite enquiries, so far as the Directors are aware, 
there is no relevant audit information (as defined by section 418(3) of the 
Companies Act 2006) of which the Company’s auditors are unaware and 
the Directors have taken all the steps they ought to have taken to make 
themselves aware of any relevant audit information and to establish that 
the Company’s auditors are aware of that information.

Cash flow and liquidity reviews
The business planning process provides outputs for detailed cash flow 
and liquidity reviews, to ensure that the Group maintains adequate 
liquidity throughout the forecast periods. The prime output is a one year 
liquidity forecast which is prepared and updated on a daily basis which 
highlights the extent of the Group’s liquidity based on controlled cash 
flows and the headroom under the Group’s undrawn revolving credit 
facility (‘RCF’).

Going concern
The Group’s business activities, performance, position, principal risks and 
uncertainties and the Directors’ assessment of its long-term viability are 
set out in the Strategic Report on pages 4 to 45. 

In addition, the financial position of the Group is included 
in “Borrowings”, “Liquidity and capital resources” and “Capital and 
financial risk management” in notes 20, 21 and 22 respectively to the 
consolidated financial statements, which include disclosure in relation 
to the Group’s objectives, policies and processes for managing its 
capital; its financial risk management objectives; details of its financial 
instruments and hedging activities; and its exposures to credit risk and 
liquidity risk.

The Group believes it adequately manages or mitigates its solvency 
and liquidity risks through two primary processes, described below.

Business planning process and performance management
The Group’s forecasting and planning cycle consists of three in-year 
forecasts, a budget and a long-range plan. These generate income 
statement, cash flow and net debt projections for assessment by Group 
management and the Board.

Each forecast is compared with prior forecasts and actual results 
so as to identify variances and understand the drivers of the changes 
and their future impact so as to allow management to take action where 
appropriate. Additional analysis is undertaken to review and sense check 
the key assumptions underpinning the forecasts.

The key inputs into this forecast are:

 – free cash flow forecasts, with the first three months’ inputs being  
sourced directly from the operating companies (analysed on a  
daily basis), with information beyond this taken from the latest 
forecast/budget cycle;

 – bond and other debt maturities; and

 – expectations for shareholder returns, spectrum auctions and 

M&A activity.

The liquidity forecast shows two scenarios assuming either maturing 
commercial paper is refinanced or no new commercial paper issuance. 
The liquidity forecast is reviewed by the Group Chief Financial Officer 
and included in each of his reports to the Board.

In addition, the Group continues to manage its foreign exchange and 
interest rate risks within the framework of policies and guidelines 
authorised and reviewed by the Board, with oversight provided 
by the Treasury Risk Committee.

Conclusion
The Group has considerable financial resources, and the Directors 
believe that the Group is well placed to manage its business risks 
successfully. Accordingly, the Directors continue to adopt the going 
concern basis in preparing the Annual Report and accounts.

By Order of the Board

Rosemary Martin
Group General Counsel and Company Secretary

15 May 2018

Vodafone Group Plc Annual Report 2018FinancialsAudit report on the consolidated and parent company financial statements

93

Independent auditors’ report to the members of Vodafone Group Plc

Report on the audit of the financial statements

Opinion
In our opinion:

 – Vodafone Group Plc’s Group financial statements and Company financial statements (the “financial statements”) give a true and fair view of the 

state of the Group’s and of the Company’s affairs as at 31 March 2018 and of the Group’s profit and cash flows for the year then ended;

 – the Group financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union;

 – the Company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice 

(United Kingdom Accounting Standards, comprising FRS 101 “Reduced Disclosure Framework”, and applicable law); and

 – the financial statements have been prepared in accordance with the requirements of the Companies Act 2006 and, as regards the Group financial 

statements, Article 4 of the IAS Regulation.

We have audited the financial statements, included within the Annual Report, which comprise: the consolidated and Company statements 
of financial position as at 31 March 2018; the consolidated income statement and consolidated statement of comprehensive income for the year 
then ended; the consolidated statements of cash flows for the year then ended; the consolidated and Company statements of changes in equity 
for the year then ended; and the notes to the consolidated and Company financial statements, which include a description of the significant 
accounting policies.

Our opinion is consistent with our reporting to the Audit and Risk Committee.

Separate opinion in relation to IFRSs as issued by the IASB
As explained in note 1 to the financial statements, the Group, in addition to applying IFRSs as adopted by the European Union, has also applied IFRSs 
as issued by the International Accounting Standards Board (IASB).

In our opinion, the Group financial statements have been properly prepared in accordance with IFRSs as issued by the IASB.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our responsibilities under ISAs 
(UK) are further described in the Auditors’ responsibilities for the audit of the financial statements section of our report. We believe that the audit 
evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Independence
We remained independent of the Group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the 
UK, which includes the FRC’s Ethical Standard, as applicable to listed public interest entities, and we have fulfilled our other ethical responsibilities 
in accordance with these requirements.

To the best of our knowledge and belief, we declare that non-audit services prohibited by the FRC’s Ethical Standard were not provided to the Group 
or the Company.

Other than those disclosed in note 3 of the financial statements, we have provided no non-audit services to the Group or the Company in the period 
from 1 April 2017 to 31 March 2018.

Our audit approach

Materiality
 – Overall Group materiality: €225 million (2017: €215 million), which represents 5% of a three year 

average of ‘Adjusted Operating Profit’ (“AOP”), including Vodafone India.

Materiality

 – Overall Company materiality: €165 million (2017: €160 million), based on 1% of total assets, limited 

so as not to exceed 75% of Group materiality.

Audit scope

Areas of 
focus

Audit scope
 – We identified seven local markets, which, in our view, required an audit of their complete financial 
information, either due to their size or due to their risk characteristics comprising UK, Spain, Italy, 
India, Vodacom South Africa, Turkey and Germany including KDG.

 – Further specific audit procedures over central functions and areas of significant judgement, 
including taxation, goodwill, treasury and material provisions and contingent liabilities, were 
performed at the Group’s Head Office.

Key audit matters
 – Revenue recognition – accuracy of revenue recorded given the complexity of systems and 

disclosures on the expected impact of the initial application of IFRS 15 (Group).

 – Valuation of goodwill and Vodafone India treated as held for sale (Group and Company).

 – Taxation matters (Group).

 – Provisions and contingent liabilities (Group).

 – Capitalisation and asset lives (Group).

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information 
94

Audit report on the consolidated and parent company financial statements (continued)

The scope of our audit
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements. In particular, 
we looked at where the directors made subjective judgements, for example in respect of significant accounting estimates that involved making 
assumptions and considering future events that are inherently uncertain. 

We gained an understanding of the legal and regulatory framework applicable to the Group and the industry in which it operates, and considered 
the risk of acts by the Group that were contrary to applicable laws and regulations, including fraud. We designed audit procedures at group and 
significant component level to respond to the risk, recognising that the risk of not detecting a material misstatement due to fraud is higher than the 
risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, forgery or intentional misrepresentations, 
or through collusion. We focused on laws and regulations that could give rise to a material misstatement in the financial statements, including, 
but not limited to, the Companies Act 2006, the UK Listing Rules, UK tax legislation and equivalent local laws and regulations applicable to significant 
component teams. Our tests included agreeing the financial statement disclosures to underlying supporting documentation, assessment 
of significant component auditors’ work, enquiries with management and enquiries of legal counsel. There are inherent limitations in the audit 
procedures described above and the further removed non-compliance with laws and regulations is from the events and transactions reflected 
in the financial statements, the less likely we would become aware of it. 

We did not identify any key audit matters relating to irregularities, including fraud. As in all of our audits, we also addressed the risk of management 
override of internal controls, including testing journals and evaluating whether there was evidence of bias by the directors that represented a risk 
of material misstatement due to fraud. 

Key audit matters
Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the financial statements 
of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) identified by the 
auditors, including those which had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and directing the efforts 
of the engagement team. These matters, and any comments we make on the results of our procedures thereon, were addressed in the context 
of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters. 
This is not a complete list of all risks identified by our audit. 

Key audit matter
Revenue recognition – accuracy of revenue 
recorded given the complexity of systems and 
disclosures on the expected impact of the initial 
application of IFRS 15 (Group) 
There is an inherent risk around the accuracy 
of revenue recorded given the complexity of systems 
and the impact of changing pricing models to revenue 
recognition (tariff structures, incentive arrangements, 
discounts etc.).

The application of revenue recognition accounting 
standards is complex and involves a number of key 
judgements and estimates.

In addition, disclosure is required of the expected 
impact of the new standard on revenue recognition, 
IFRS 15, which will be adopted from 1 April 2018. 
The new standard is estimated to have a material 
impact on the Group. On adoption, Vodafone will apply 
the cumulative retrospective method to recognise the 
cumulative effect of the transition directly in equity 
as of 1 April 2018. It expects the initial recognition will 
lead to an increase in retained earnings under equity 
of approximately €2.1 billion to €2.8 billion (before 
accounting for deferred taxes) as of 1 April 2018.

Refer to note 1 – “Basis of preparation” of the Group 
financial statements and Audit and Risk Committee 
report on pages 64–69.

How our audit addressed the key audit matter

We instructed the seven local market audit teams in full Group scope to undertake 
consistent audit procedures over revenue. 

Our audit approach included controls testing and substantive procedures covering, in 
particular:

 – testing the IT environment in which billing, rating and other relevant support systems 
reside, including the change control procedures in place around systems that bill 
material revenue streams;

 – testing the end to end reconciliation from business support systems to billing and 

rating systems to the general ledger. This testing included validating material journals 
processed between the billing system and general ledger;

 – performing tests on the accuracy of customer bill generation on a sample basis and 

testing of a sample of the credits and discounts applied to customer bills; and

 – testing cash receipts for a sample of customers back to the customer invoice.

We also considered the application of the Group’s accounting policies to amounts billed 
and the accounting implications of new business models to check that Group accounting 
policies were appropriate for these models and were followed. 

Based on our work, we noted no significant issues on the accuracy of revenue recorded in 
the year.

With regard to the estimated impact of the initial adoption of IFRS 15, we assessed the 
Group’s process for estimating the impact of the new standard. We instructed the seven 
local market audit teams in full Group scope to undertake specific audit procedures. Our 
audit approach included: 

 – assessing the impact analysis and the accounting estimates and judgements made 

in respect of the business models of the Group;

 – assessing the appropriateness of the methods used to determine the estimated impact 

of the initial application of IFRS 15; and

 – assessing the design of the systems and processes set up by management to account 
for transactions in accordance with the new standard and used in determining the 
estimated impact of the initial application of IFRS 15.

We assured ourselves that the systems, processes and controls established by 
management and the estimates and assumptions made in respect of the disclosure 
of the estimated impact were sufficiently documented and substantiated.

Vodafone Group Plc Annual Report 2018Financials 
95

How our audit addressed the key audit matter

We evaluated the appropriateness of management’s identification of the Group’s CGUs 
and tested the operating effectiveness of controls over the impairment assessment 
process, including indicators of impairment.

With the support of our valuation experts, we benchmarked and challenged key 
assumptions in management’s valuation models used to determine recoverable amount 
against external data, including assumptions of projected adjusted EBITDA, projected 
capital expenditure, projected licence and spectrum payments, long term growth rates 
and discount rates. 

 – We compared historical forecasting to actual results; and

 – We performed testing of the mathematical accuracy of the cash flow models and 

challenged and agreed the key assumptions to the board approved long-term plan.

Based on our procedures, we noted no exceptions and consider management’s key 
assumptions to be within a reasonable range.

We validated the appropriateness of the related disclosures in note 4 and note 10 of the 
financial statements.

With the support of our valuation experts, we challenged key assumptions in 
management’s valuation of Vodafone India, including the appropriateness of the basis of 
valuation determined with reference to the share price of Idea Cellular, and we traced data 
used in the valuation to supporting documents. 

Based on our procedures, we noted no exceptions and consider management’s approach 
and assumptions to be reasonable.

We validated the appropriateness of the related disclosures in note 7 of the financial 
statements.

We evaluated management’s assumption whether any indicators of impairment existed by 
comparing the equity value from the valuation model prepared for goodwill impairment 
review purposes or the net assets of the subsidiaries at 31 March 2018 with the Company’s 
investment carrying values.

As a result of our work, we agreed with management that the carrying values of the 
investments held by the Company are supportable in the context of the Company 
financial statements taken as a whole.

Key audit matter
Valuation of goodwill and Vodafone India treated as held 
for sale (Group and Company) 
The Group has goodwill of €26.7 billion contained 
within 20 cash generating units (‘CGUs’). 

Impairment charges to goodwill have been recognised 
in prior periods. With the continued difficult macro-
economic environment in Europe and the changing 
regulatory environment globally the risk that goodwill 
is impaired increases.

For the CGUs which contain goodwill, the determination 
of recoverable amount, being the higher of fair value 
less costs to sell and value-in-use, requires judgement 
on the part of management in both identifying and 
then valuing the relevant CGUs. Recoverable amounts 
are based on management’s view of variables such 
as future average revenue per user, average customer 
numbers and customer churn, timing and approval 
of future capital, spectrum and operating expenditure 
and the most appropriate discount rate.

Refer to note 4 – “Impairment losses” and note 10 – 
“Intangible assets” of the Group financial statements 
and Audit and Risk Committee report on pages 64–69.

Vodafone India continues to be treated as held for sale 
and discontinued operations as at the balance sheet 
date. Its recoverable amount is determined on the lower 
of carrying amount and fair value less costs of disposal 
basis, which was calculated in part with reference to the 
quoted share price of Idea Cellular as at 31 March 2018. 
This has resulted in an impairment charge of €3.2 billion 
recognised in the year to 31 March 2018. 

Refer to note 7 – “Discontinued operations and assets 
and liabilities held for sale” of the Group financial 
statements and Audit and Risk Committee report 
on pages 64–69.

The Company holds fixed asset investments 
comprising investments in subsidiaries of €83.7 billion. 
Investments in subsidiaries are accounted for 
at cost less any provision for impairment and capital 
related to share-based payments. Investments are 
tested for impairment annually. If an impairment 
exist, the recoverable amounts of the investment 
in subsidiaries are estimated in order to determine 
the extent of the impairment loss, if any. Any such 
impairment loss is recognised in the income statement.

Refer to note 2 – “Fixed assets” of the Company 
financial statements. 

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96

Audit report on the consolidated and parent company financial statements (continued)

Key audit matter
Taxation matters (Group)
The Group operates across a large number 
of jurisdictions and is subject to periodic challenges 
by local tax authorities on a range of tax matters during 
the normal course of business including transfer pricing, 
indirect taxes and transaction related tax matters. 

We focused on matters relating to the legal claim 
in respect of withholding tax on the acquisition 
of Hutchison Essar Limited and the recognition and 
recoverability of deferred tax assets in Luxembourg, 
Germany, India and Spain. 

Provisioning claim for withholding tax – there continues 
to be uncertainty regarding the resolution of the 
legal claim from the Indian authorities in respect 
of withholding tax on the acquisition of Hutchison 
Essar Limited.

Recognition and recoverability of deferred tax assets 
in Luxembourg, Germany, India and Spain – significant 
judgement is required in relation to the recognition 
and recoverability of deferred tax assets, particularly 
in respect of losses in Luxembourg, Germany and Spain 
amounting to €21.3 billion, €2.8 billion, €0.9 billion 
respectively and €1.6 billion relating to deferred tax 
assets in India. 

Refer to note 6 – “Taxation” and note 29 – “Contingent 
liabilities and legal proceedings” of the Group financial 
statements and Audit and Risk Committee report 
on pages 64–69.

How our audit addressed the key audit matter

We evaluated the design and implementation of controls in respect of the process for 
calculating provisions for withholding tax and the recognition and recoverability of 
deferred tax assets.

We gained an understanding of the status of the Indian tax investigations and monitored 
changes in the disputes by considering external advice received by the Group, where 
relevant, to establish that the tax provisions were appropriately adjusted to reflect the 
latest external developments.

In respect of the deferred tax assets, we used our tax specialists to assess the recoverability 
of losses from a tax perspective through performing the following:

 – understanding how losses arose and where they are located, including to which 

subgroups they are attributed;

 – considering whether the losses can be reversed based on the ability to generate profits 

in excess of past losses;

 – comparing historical forecasting to actual results;

 – considering the impact of recent regulatory developments, as applicable; 

 – assessing any restrictions on future use of losses; and

 – determining whether any of the losses will expire.

In addition, we assessed the application of International Accounting Standard 12 – Income 
Taxes including: 

 – understanding the triggers for recognition of deferred tax assets;

 – considering the effects of tax planning strategies; 

 – testing the mathematical accuracy of the cash flow models and challenging and 
agreeing the key assumptions in the board approved management plan; and 

 – in respect of the Luxembourg deferred tax assets we assessed management’s view 

of the Group’s likelihood of generating future taxable profits to support the 
recoverability of the deferred tax asset. 

We determined that the carrying value of deferred tax assets at 31 March 2018 was 
supported by management’s plans including intercompany funding arrangements. 

We validated the appropriateness of the related disclosures in note 6 and note 29 of the 
financial statements, including the disclosures made in respect of the utilisation period of 
deferred tax assets.

Vodafone Group Plc Annual Report 2018Financials 
Key audit matter
Provisions and contingent liabilities (Group) 
There are a number of threatened and actual 
legal, regulatory and tax cases against the Group. 
There is a high level of judgement required in estimating 
the level of provisioning required. 

Refer to note 1 – “Basis of preparation”, note 16 – 
“Provisions” and note 29 – “Contingent liabilities and 
legal proceedings” of the Group financial statements 
and Audit and Risk Committee report on pages 64–69.

Capitalisation and asset lives (Group) 
There are a number of areas where management 
judgement impacts the carrying value of property, plant 
and equipment, software intangible assets and their 
respective depreciation profiles. These include:

 – the decision to capitalise or expense costs;

 – the annual asset life review, including the impact 

97

How our audit addressed the key audit matter

We used our tax specialists to gain an understanding of the current status of the tax cases 
and monitored changes in the disputes by reading external advice received by the Group, 
where relevant, to establish that the tax provisions had been appropriately adjusted to 
reflect the latest external developments.

For legal, regulatory and tax matters our procedures included the following:

 – testing key controls over litigation, regulatory and tax procedures;

 – performing substantive procedures on the underlying calculations supporting the 

provisions recorded;

 – where relevant, reading external legal opinions obtained by management;

 – meeting with regional and local management and reading relevant 

Group correspondence;

 – discussing open matters with the Group litigation, regulatory, general counsel and 

tax teams;

 – assessing management’s conclusions through understanding precedents set in similar 

cases; and

 – circularisation where appropriate of relevant third party legal representatives and direct 

discussion with them regarding certain material cases.

Based on the evidence obtained, while noting the inherent uncertainty with such legal, 
regulatory and tax matters, we determined the level of provisioning at 31 March 2018 to 
be appropriate.

We validated the completeness and appropriateness of the related disclosures in note 16 
and note 29 of the financial statements and concluded that the disclosure was sufficient. 

We tested controls in place over the property, plant and equipment cycle, evaluated the 
appropriateness of capitalisation policies, performed tests of details on costs capitalised 
and assessed the timeliness of the transfer of assets in the course of construction and the 
application of the asset life.

In performing these substantive procedures, we challenged the judgements made by 
management including:

of changes in the Group’s strategy; and

 – the nature of underlying costs capitalised as part of the cost of the network roll out;

 – the timeliness of transfers from “assets in the course 

 – the appropriateness of asset lives applied in the calculation of depreciation; and

of construction”.

 – in assessing the need for accelerated depreciation given the network modernisation 

Refer to note 1 – “Basis of preparation”, note 10 – 
Intangible assets and note 11 – “Property, plant and 
equipment” of the Group financial statements.

programme in place across Europe.

No issues were noted from our testing. 

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information 
 
98

Audit report on the consolidated and parent company financial statements (continued)

How we tailored the audit scope
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial statements as a whole, 
taking into account the structure of the Group and the Company, the accounting processes and controls, and the industry in which they operate.

The Group operates in 25 countries across two regions; “Europe” and “AMAP”. In establishing the overall approach to the Group audit, 
we determined the type of work that needed to be performed at the local operations by us, as the Group engagement team, or component auditors 
within PwC UK and from other PwC network firms operating under our instruction. Where component auditors performed the work, we determined 
the level of involvement we needed to have in the audit work at those local operations to be able to conclude whether sufficient appropriate audit 
evidence had been obtained as a basis for our opinion on the Group financial statements as a whole.

The Group’s local operations vary in size, with the seven local markets in Group scope (UK, Spain, Italy, India, Vodacom South Africa, Turkey and 
Germany including KDG) representing 79% and 76% of the Group’s revenue and AOP including Vodafone India. We identified these seven local 
markets as those components that, in our view, required an audit of their complete financial information, due to their size or risk characteristics. 
Specific audit procedures over certain balances and transactions were performed to give appropriate coverage of all material balances at both 
local market component and Group levels. The Group engagement team visited all seven local market components in scope for Group reporting 
during the audit cycle. These visits included meetings with local management, component auditors and review of audit working papers for these 
components. The lead audit partner or a senior member of the Group engagement team attended the year-end audit clearance meetings. 
Further specific audit procedures over central functions and areas of significant judgement, including taxation, goodwill, treasury and material 
provisions and contingent liabilities, were performed at the Group’s Head Office.

In response to the audit risk relating to the accuracy of share of results from joint ventures, we visited the component team of VodafoneZiggo Group 
Holding B.V. and obtained reporting in respect of the special purpose financial information from its auditor. 

Also, audits for local statutory purposes are performed at a further 13 locations. Where possible, the timing of local statutory audits was accelerated 
to align to the Group audit timetable, with significant findings reported to the Group engagement team.

Materiality
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, together with 
qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit procedures on the individual 
financial statement line items and disclosures and in evaluating the effect of misstatements, both individually and in aggregate on the financial 
statements as a whole. 

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Overall materiality
How we determined it

Rationale for benchmark applied

Group financial statements
€225 million (2017: €215 million).
5% of three year average of ‘Adjusted Operating 
Profit’ (“AOP”), including Vodafone India.
We used a three year average given volatility in the 
measure year-on-year.

Company financial statements
€165 million (2017: €160 million).
1% of total assets, limited so as not to exceed 75% of 
Group materiality.
We believe that total assets is the most appropriate 
measure as Vodafone Group Plc acts as an 
investment holding parent company rather than 
a profit oriented trading company. However, 
materiality levels have been capped at 75% of Group 
materiality. 

For each component in the scope of our Group audit, we allocated a materiality that is less than our overall Group materiality. The range 
of materiality allocated across components was between €25 million and €160 million. Certain components were audited to a local statutory audit 
materiality that was also less than our overall Group materiality.

We agreed with the Audit and Risk Committee that we would report to them misstatements identified during our audit above €15 million (Group 
audit) (2017: €15 million) and €15 million (Company audit) (2017: €15 million) as well as misstatements below those amounts that, in our view, 
warranted reporting for qualitative reasons.

Vodafone Group Plc Annual Report 2018Financials99

Going concern
In accordance with ISAs (UK), we report as follows:

Reporting obligation
We are required to report if we have anything material to add or draw 
attention to in respect of the directors’ statement in the financial 
statements about whether the directors considered it appropriate to 
adopt the going concern basis of accounting in preparing the financial 
statements and the directors’ identification of any material uncertainties 
to the Group’s and the Company’s ability to continue as a going concern 
over a period of at least twelve months from the date of approval of the 
financial statements.
We are required to report if the directors’ statement relating to 
going concern in accordance with Listing Rule 9.8.6R(3) is materially 
inconsistent with our knowledge obtained in the audit.

Outcome
We have nothing material to add or to draw attention to. However, 
because not all future events or conditions can be predicted, this 
statement is not a guarantee as to the Group’s and Company’s ability to 
continue as a going concern.

We have nothing to report.

Reporting on other information
The other information comprises all of the information in the Annual Report other than the financial statements and our auditors’ report thereon. 
The directors are responsible for the other information. Our opinion on the financial statements does not cover the other information and, 
accordingly, we do not express an audit opinion or, except to the extent otherwise explicitly stated in this report, any form of assurance thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether 
the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit, or otherwise appears 
to be materially misstated. If we identify an apparent material inconsistency or material misstatement, we are required to perform procedures 
to conclude whether there is a material misstatement of the financial statements or a material misstatement of the other information. If, based 
on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. 
We have nothing to report based on these responsibilities.

With respect to the Strategic Report, Directors’ report and Corporate Governance Statement, we also considered whether the disclosures required 
by the UK Companies Act 2006 have been included. 

Based on the responsibilities described above and our work undertaken in the course of the audit, the Companies Act 2006, (CA06), ISAs (UK) 
and the Listing Rules of the Financial Conduct Authority (FCA) require us also to report certain opinions and matters as described below (required 
by ISAs (UK) unless otherwise stated).

Strategic Report and Directors’ report
In our opinion, based on the work undertaken in the course of the audit, the information given in the Strategic Report and Directors’ report for the 
year ended 31 March 2018 is consistent with the financial statements and has been prepared in accordance with applicable legal requirements. 
(CA06)

In light of the knowledge and understanding of the Group and Company and their environment obtained in the course of the audit, we did not 
identify any material misstatements in the Strategic Report and Directors’ report. (CA06)

Corporate Governance Statement
In our opinion, based on the work undertaken in the course of the audit, the information given in the Chairman’s governance statement (on page 46) 
about internal controls and risk management systems in relation to financial reporting processes and about share capital structures in compliance 
with rules 7.2.5 and 7.2.6 of the Disclosure Guidance and Transparency Rules sourcebook of the FCA (“DTR”) is consistent with the financial 
statements and has been prepared in accordance with applicable legal requirements. (CA06) 

In light of the knowledge and understanding of the Group and Company and their environment obtained in the course of the audit, we did not 
identify any material misstatements in this information. (CA06)

In our opinion, based on the work undertaken in the course of the audit, the information given in the Chairman’s governance statement (on page 46) 
with respect to the Company’s corporate governance code and practices and about its administrative, management and supervisory bodies and 
their committees complies with rules 7.2.2, 7.2.3 and 7.2.7 of the DTR. (CA06)

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information100

Audit report on the consolidated and parent company financial statements (continued)

The directors’ assessment of the prospects of the Group and of the principal risks that would threaten the solvency or liquidity 
of the Group
We have nothing material to add or draw attention to regarding:

 – The directors’ confirmation on page 91 of the Annual Report that they have carried out a robust assessment of the principal risks facing the 

Group, including those that would threaten its business model, future performance, solvency or liquidity.

 – The disclosures in the Annual Report that describe those risks and explain how they are being managed or mitigated.

 – The directors’ explanation on page 44 of the Annual Report as to how they have assessed the prospects of the Group, over what period they 

have done so and why they consider that period to be appropriate, and their statement as to whether they have a reasonable expectation that 
the Group will be able to continue in operation and meet its liabilities as they fall due over the period of their assessment, including any related 
disclosures drawing attention to any necessary qualifications or assumptions.

We have nothing to report having performed a review of the directors’ statement that they have carried out a robust assessment of the principal risks 
facing the Group and statement in relation to the longer-term viability of the Group. Our review was substantially less in scope than an audit and only 
consisted of making inquiries and considering the Directors’ process supporting their statements; checking that the statements are in alignment 
with the relevant provisions of the UK Corporate Governance Code (the “Code”); and considering whether the statements are consistent with the 
knowledge and understanding of the Group and Company and their environment obtained in the course of the audit. (Listing Rules)

Other Code Provisions
We have nothing to report in respect of our responsibility to report when:

 – The statement given by the directors, on page 91, that they consider the Annual Report taken as a whole to be fair, balanced and understandable, 
and provides the information necessary for the members to assess the Group’s and Company’s position and performance, business model and 
strategy is materially inconsistent with our knowledge of the Group and Company obtained in the course of performing our audit.

 – The section of the Annual Report on page 64 describing the work of the Audit and Risk Committee does not appropriately address matters 

communicated by us to the Audit and Risk Committee.

 – The directors’ statement relating to the Company’s compliance with the Code does not properly disclose a departure from a relevant provision 

of the Code specified, under the Listing Rules, for review by the auditors.

Directors’ Remuneration
In our opinion, the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the Companies Act 
2006. (CA06)

Vodafone Group Plc Annual Report 2018Financials101

Responsibilities for the financial statements and the audit 
Responsibilities of the directors for the financial statements
As explained more fully in the Directors’ statement of responsibility set out on page 91, the directors are responsible for the preparation of the 
financial statements in accordance with the applicable framework and for being satisfied that they give a true and fair view. The directors are also 
responsible for such internal control as they determine is necessary to enable the preparation of financial statements that are free from material 
misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the Group’s and the Company’s ability to continue as a going 
concern, disclosing as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either 
intend to liquidate the Group or the Company or to cease operations, or have no realistic alternative but to do so.

Auditors’ responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditors’ report that includes our opinion. Reasonable assurance is a high level of assurance, but is not 
a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can 
arise from fraud or error and are considered material if, individually or taken together, they could reasonably be expected to influence the economic 
decisions of users taken on the basis of these financial statements. 

A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at: 
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditors’ report.

Use of this report
This report, including the opinions, has been prepared for and only for the Company’s members as a body in accordance with Chapter 3 of Part 16 
of the Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept or assume responsibility for any other purpose 
or to any other person to whom this report is shown or into whose hands it may come save where expressly agreed by our prior consent in writing.

Other required reporting
Companies Act 2006 exception reporting
Under the Companies Act 2006 we are required to report to you if, in our opinion:

 – we have not received all the information and explanations we require for our audit; or

 – adequate accounting records have not been kept by the Company, or returns adequate for our audit have not been received from branches not 

visited by us; or

 – certain disclosures of directors’ remuneration specified by law are not made; or

 – the Company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with the accounting 

records and returns. 

We have no exceptions to report arising from this responsibility. 

Appointment
Following the recommendation of the Audit and Risk Committee, we were appointed by the members on 29 July 2014 to audit the financial 
statements for the year ended 31 March 2015 and subsequent financial periods. The period of total uninterrupted engagement is 4 years, covering 
the years ended 31 March 2015 to 31 March 2018. 

Andrew Kemp (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors

London, 15 May 2018

(a)  The maintenance and integrity of the Vodafone Group Plc website is the responsibility of the Directors; the work carried out by the auditors does not involve consideration of these matters and, 

accordingly, the auditors accept no responsibility for any changes that may have occurred to the financial statements since they were initially presented on the website.

(b)  Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. 
(c)  Note that the report set out above is included for the purposes of Vodafone Group Plc’s Annual Report for 2018 only and does not form part of Vodafone Group Plc’s Annual Report on Form 

20-F for 2018.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information102

Consolidated income statement 
for the years ended 31 March

Revenue
Cost of sales
Gross profit
Selling and distribution expenses
Administrative expenses
Share of results of equity accounted associates and joint ventures
Impairment losses
Other income/(expense)
Operating profit
Non-operating expense
Investment income
Financing costs
Profit/(loss) before taxation
Income tax credit/(expense)
Profit/(loss) for the financial year from continuing operations
(Loss)/profit for the financial year from discontinued operations
Profit/(loss) for the financial year

Attributable to:
– Owners of the parent
– Non-controlling interests
Profit/(loss) for the financial year

Earnings/(loss) per share
From continuing operations:
– Basic 
– Diluted
Total Group:
– Basic 
– Diluted

Consolidated statement of comprehensive income
for the years ended 31 March

Profit/(loss) for the financial year:
Other comprehensive income/(expense):
Items that may be reclassified to the income statement in subsequent years:
Gains/(losses) on revaluation of available-for-sale investments, net of tax
Foreign exchange translation differences, net of tax
Foreign exchange (gains)/losses transferred to the income statement
Fair value (gains)/losses transferred to the income statement
Other, net of tax
Total items that may be reclassified to the income statement in subsequent years
Items that will not be reclassified to the income statement in subsequent years:
Net actuarial (losses)/gains on defined benefit pension schemes, net of tax
Total items that will not be reclassified to the income statement in subsequent years
Other comprehensive expense
Total comprehensive income/(expense) for the year

Attributable to:
– Owners of the parent
– Non-controlling interests

Note 

2

4

3

3

5

5

6

7

8

8

2018
€m 
46,571 
(32,771)
13,800 
(4,011)
(5,644)
(59)
– 
213 
4,299 
(32)
685 
(1,074)
3,878 
879 
4,757 
(1,969)
2,788 

2,439 
349 
2,788 

15.87c 
15.82c 

8.78c 
8.76c 

2017
€m 
47,631 
(34,576)
13,055 
(4,349)
(6,080)
47 
– 
1,052 
3,725 
(1)
474
(1,406)
2,792 
(4,764)
(1,972)
(4,107)
(6,079)

(6,297)
218
(6,079)

(7.83)c
(7.83)c

(22.51)c
(22.51)c

2016
€m 
49,810 
(36,713)
13,097 
(4,603)
(6,379)
60 
(569)
(286)
1,320 
(3)
539
(2,046)
(190)
(4,937)
(5,127)
5 
(5,122)

(5,405)
283
(5,122)

(20.27)c
(20.27)c

(20.25)c
(20.25)c

Note 

2018 
€m 
2,788

2017 
€m 
(6,079)

2016 
€m 
(5,122)

25

9
(1,909)
(80)
–
(339)
(2,319)

(70)
(70)
(2,389)
399

187
212
399

2 
(1,201)
– 
4 
110 
(1,085)

(272)
(272)
(1,357)
(7,436)

(7,535)
99 
(7,436)

(3)
(3,030)
282 
– 
56 
(2,695)

174 
174 
(2,521)
(7,643)

(7,579)
(64)
(7,643)

Further details on items in the Consolidated statement of comprehensive income can be found in the consolidated statement of changes in equity on page 104.

Vodafone Group Plc Annual Report 2018Financials 
 
 
 
 
 
Consolidated statement of financial position
at 31 March

Non-current assets
Goodwill
Other intangible assets
Property, plant and equipment
Investments in associates and joint ventures
Other investments
Deferred tax assets
Post employment benefits
Trade and other receivables

Current assets
Inventory
Taxation recoverable
Trade and other receivables
Other investments
Cash and cash equivalents

Assets held for sale
Total assets

Equity
Called up share capital
Additional paid-in capital
Treasury shares
Accumulated losses
Accumulated other comprehensive income
Total attributable to owners of the parent

Non-controlling interests
Put options over non-controlling interests
Total non-controlling interests

Total equity

Non-current liabilities
Long-term borrowings
Deferred tax liabilities
Post employment benefits
Provisions 
Trade and other payables

Current liabilities
Short-term borrowings
Taxation liabilities
Provisions 
Trade and other payables

Liabilities held for sale
Total equity and liabilities

103

Note 

31 March 2018 
€m 

31 March 2017 
€m 

10

10

11

12

13

6

25

14

14

13

19

7

17

20

6

25

16

15

20

16

15

7

26,734
16,523
28,325
2,538
3,204
26,200
110
4,026
107,660

581
106
9,975
8,795
4,674
24,131
13,820
145,611

4,796
150,197
(8,463)
(106,695)
27,805
67,640

967
– 
967

26,808 
19,412 
30,204 
3,138 
3,459 
24,300 
57 
4,569 
111,947 

576 
150 
9,861 
6,120 
8,835 
25,542 
17,195 
154,684 

4,796 
151,808 
(8,610)
(105,851)
30,057 
72,200 

1,525 
(6)
1,519 

68,607

73,719

32,908
644
520
1,065
2,843
37,980

10,351
541
891
16,242
28,025
10,999
145,611

34,523 
535 
651 
1,130 
1,737 
38,576 

12,051 
661 
1,049 
16,834 
30,595 
11,794 
154,684 

The consolidated financial statements on pages 102 to 177 were approved by the Board of Directors and authorised for issue on 15 May 2018 and 
were signed on its behalf by:

Vittorio Colao 
Chief Executive 

Nick Read
Chief Financial Officer

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
 
 
 
 
 
 
104

Consolidated statement of changes in equity
for the years ended 31 March

1 April 2015

Issue or reissue of shares
Share-based payments7
Issue of mandatory convertible 
bonds8
Transactions with non-controlling 
interests in subsidiaries
Dividends
Comprehensive expense
(Loss)/profit
OCI – before tax
OCI – taxes
Transfer to the income 
statement
Other9
31 March 2016

Issue or reissue of shares
Share-based payments7
Transactions with non-controlling 
interests in subsidiaries
Dividends
Comprehensive expense
(Loss)/profit
OCI – before tax
OCI – taxes
Transfer to the income 
statement
Other
31 March 2017

Issue or reissue of shares10
Share-based payments7
Transactions with non-controlling 
interests in subsidiaries11
Disposal of subsidiaries12
Dividends
Comprehensive income
Profit
OCI – before tax
OCI – taxes
Transfer to the income 
statement
Repurchase of treasury shares13
31 March 2018

Share 
capital1 
€m 

Additional 
paid-in 
capital2
€m 
5,246 161,801

Treasury 
shares 
€m 
(9,747)

Retained 
losses 
€m 
(85,882)

Currency 
reserve3 
€m 
19,765

Pensions 
reserve 
€m 
(1,004)

Investment Revaluation
surplus5
€m
1,227

reserve4
€m
53

Other comprehensive income 

Equity 
attributable 
to the 
Other6 
owners 
€m 
€m 
51 91,510

–
–

–

–
–
–
–
–
–

2
161

147
–

3,480

–
–
–
–
–
–

–

–
–
–
–
–
–

(131)
–

–

(44)
(4,233)
(5,405)
(5,405)
–
–

–
–

–

–
–
(2,401)
–
(2,535)
(148)

–
(450)

–
(13,750)

282
–
13,377
823
4,796 151,694 (8,777) (95,683) 30,741

–
12

–
–

–
–
–
–
–
–

2
112

167
–

(150)
–

–
–

–
–
–
–
–
–

–
–
–
–
–
–

(12)
(3,709)
(6,297)
(6,297)
–
–

–
–
(1,082)
–
(1,096)
14

–
–

–

–
–
174
–
216
(42)

–
–
(830)

–
–

–
–
(272)
–
(274)
2

Non- 
controlling 
interests 
€m 

Total 
equity 
€m 
2,198 93,708

–
–

–

(19)
(332)
(64)
283
(343)
(4)

18
161

3,480

(63)
(4,565)
(7,643)
(5,122)
(2,591)
(212)

–
–

–

–
–
(3)
–
(4)
1

–
–

–

–
–
–
–
–
–

–
–

–

18
161

3,480

–
(44)
– (4,233)
56
(7,579)
– (5,405)
75 (2,248)
(208)
(19)

–
–
50

–
–
1,227

–
–

282
12
107 83,325

–
28

282
40
1,811 85,136

–
–

–
–
6
–
2
–

–
–

–
–
–
–
–
–

–
–

19
112

–
–

19
112

–
–
110

(12)
(3,709)
(7,535)
– (6,297)
(1,212)
(30)

156
(46)

17
(410)
99
218
(121)
2

5
(4,119)
(7,436)
(6,079)
(1,333)
(28)

–
–

–
–
4,796 151,808 (8,610) (105,851) 29,659 (1,102)

–
–

–
–

–
–

–
–

4
–
56

–
–
1,227

–
–

4
–
217 72,200

–
2

4
2
1,519 73,719

–
–

–
–
–
–
–
–
–

(1,741)
130

1,882
–

–
–
–
–
–
–
–

–
–
–
–
–
–
–

(127)
–

805
–
(3,961)
2,439
2,439
–
–

–
–

–
–
–
(1,852)
–
(1,641)
(131)

–
–

–
–
–
(70)
–
(94)
24

–
–

–
–
–
9
–
9
–

–
–

–
–
–
–
–
–
–

–
–

14
130

–
–

14
130

–
–
–
(339)
–
(351)
12

805
–
(3,961)
187
2,439
(2,077)
(95)

311
(769)
(306)
212
349
(140)
3

1,116
(769)
(4,267)
399
2,788
(2,217)
(92)

–
–

–
–
4,796 150,197 (8,463) (106,695) 27,807 (1,172)

–
(1,735)

(80)
–

–
–

–
–

–
–
65

–
–
1,227

–
–

(80)
(1,735)
(122) 67,640

–
–

(80)
(1,735)
967 68,607

Notes:
1  See note 17 “Called up share capital”.
2 

Includes share premium, capital reserve, capital redemption reserve, merger reserve and share-based payment reserve. The merger reserve was derived from acquisitions made prior 
to 31 March 2004 and subsequently allocated to additional paid-in capital on adoption of IFRS.

3  The currency reserve is used to record cumulative translation differences on the assets and liabilities of foreign operations. The cumulative translation differences are recycled to the income 

statement on disposal of the foreign operation.

4   The investment reserve is used to record the cumulative fair value gains and losses on available-for-sale financial assets. The cumulative gains and losses are recycled to the income statement 

on disposal of the assets.

5  The revaluation surplus derives from acquisitions of subsidiaries made before the Group’s adoption of IFRS 3 (Revised) on 1 April 2010 and comprises the amounts arising from recognising the 

6 

Group’s pre-existing equity interest in the acquired subsidiary at fair value.
Includes the impact of the Group’s cash flow hedges with €1,811 million net loss deferred to other comprehensive income during the year (2017: €787 million net gain; 2016: €337 million net 
gain) and €1,460 million net loss (2017: €654 million net gain; 2016: €294 million net gain) recycled to the income statement. These hedges primarily relate to foreign exchange exposure on fixed 
borrowings, with interest cash flows unwinding to the income statement over the life of the hedges and any foreign exchange on nominal balances impacting income statement at maturity 
(up to 2056).
Includes €8 million tax charge (2017: €9 million credit; 2016: €5 million credit).
Includes the equity component of mandatory convertible bonds which were compound instruments issued in the year ended 31 March 2016.
Includes amounts relating to foreign translation differences arising on the retranslation of reserves due to the change in the Group’s presentation currency.

7 
8 
9 
10  Includes the reissue of 729.1 million of shares (€1,742 million) in August 2017 in order to satisfy the first tranche of the Mandatory Convertible Bond.
11  See note 12 “Investments in associates and joint arrangements” for further details.
12  Relates to the disposal of Vodafone Qatar. See note 27 ”Acquisitions and disposals” for further details.
13  Represents the irrevocable and non-discretionary share buyback programme announced on 25 August 2017.

Vodafone Group Plc Annual Report 2018Financials 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated statement of cash flows
for the years ended 31 March

Inflow from operating activities

Cash flows from investing activities
Purchase of interests in subsidiaries, net of cash acquired
Purchase of interests in associates and joint ventures
Purchase of intangible assets
Purchase of property, plant and equipment
Purchase of investments
Disposal of interests in subsidiaries, net of cash disposed
Disposal of interests in associates and joint ventures
Disposal of property, plant and equipment
Disposal of investments
Dividends received from associates and joint ventures
Interest received
Cash flows from discontinued operations
Outflow from investing activities

Cash flows from financing activities
Issue of ordinary share capital and reissue of treasury shares
Net movement in short-term borrowings
Proceeds from issue of long-term borrowings
Repayment of borrowings
Purchase of treasury shares
Issue of subordinated mandatory convertible bonds
Equity dividends paid
Dividends paid to non-controlling shareholders in subsidiaries
Other transactions with non-controlling shareholders in subsidiaries
Other movements in loans with associates and joint ventures
Interest paid1
Cash flows from discontinued operations
Tax on financing activities
(Outflow)/inflow from financing activities

Net cash (outflow)/inflow

Cash and cash equivalents at beginning of the financial year
Exchange loss on cash and cash equivalents
Cash and cash equivalents at end of the financial year

105

2018 
€m 
13,600

2017
€m 
14,223

2016
€m 
14,336

(9)
(33)
(3,246)
(4,917)
(3,901)
239
115
41
1,250
489
378
(247)
(9,841)

20
(534)
4,440
(4,664)
(1,766)
–
(3,920)
(310)
1,097
(194)
(991)
(302)
(110)
(7,234)

(28)
499
(2,576)
(6,285)
(2,219)
2
4
43
3,597
433
434
(2,327)
(8,423)

25
1,293
7,326
(9,267)
–
–
(3,714)
(413)
5
70
(1,264)
(3,157)
–
(9,096)

(3,475)

(3,296)

9,302
(433)
5,394

12,911
(313)
9,302

(57)
(3)
(5,618)
(8,265)
(106)
–
–
164
1,888
92
342
(2,308)
(13,871)

25
(11)
9,157
(3,784)
–
3,480
(4,188)
(309)
(67)
(31)
(1,324)
1,134
–
4,082

4,547

9,492
(1,128)
12,911

Note 

18 

27 

27 

10 

11 

13 

11 

17 

9

19 

19 

Note:
1  Amount for 2018 includes €140 million of cash inflow on derivative financial instruments for the share buyback related to the first tranche of the mandatory convertible bond that matured 

during the year.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
106

Notes to the consolidated financial statements

1. Basis of preparation 

This section describes the critical accounting judgements and estimates that management has identified 
as having a potentially material impact on the Group’s consolidated financial statements and sets out our 
significant accounting policies that relate to the financial statements as a whole. Where an accounting policy 
is generally applicable to a specific note to the financial statements, the policy is described within that note. 
We have also detailed below the new accounting pronouncements that we will adopt in future years and our 
current view of the impact they will have on our financial reporting.

The consolidated financial statements are prepared in accordance with International Financial Reporting Standards (‘IFRS’) as issued by the 
International Accounting Standards Board (‘IASB’) and are also prepared in accordance with IFRS adopted by the European Union (‘EU’), 
the Companies Act 2006 and Article 4 of the EU IAS Regulations. The consolidated financial statements are prepared on a going concern basis.

The preparation of financial statements in conformity with IFRS requires management to make estimates and assumptions that affect the 
reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported 
amounts of revenue and expenses during the reporting period. A discussion on the Group’s critical accounting judgements and key sources 
of estimation uncertainty is detailed below. Actual results could differ from those estimates. The estimates and underlying assumptions are reviewed 
on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised if the revision affects only that 
period; they are recognised in the period of the revision and future periods if the revision affects both current and future periods.

On 1 April 2016, the Group’s presentation currency changed from sterling to the euro to better align with the geographic split of the 
Group’s operations. 

The results of Vodafone India are presented in results from discontinued operations in the current and prior periods and its assets and liabilities 
reported in assets and liabilities held for sale, respectively, at 31 March 2018.

Vodafone Group Plc is incorporated and domiciled in England and Wales (registration number 1833679). The registered address of the Company 
is Vodafone House, The Connection, Newbury, Berkshire, RG14 2FN, England.

IFRS requires the Directors to adopt accounting policies that are the most appropriate to the Group’s circumstances. These have been applied 
consistently to all the years presented, unless otherwise stated. In determining and applying accounting policies, Directors and management are 
required to make judgements in respect of items where the choice of specific policy, accounting estimate or assumption to be followed could 
materially affect the Group’s reported financial position, results or cash flows; it may later be determined that a different choice may have been 
more appropriate.

Management regularly reviews, and revises as necessary, the accounting judgements that significantly impact the amounts recognised in the 
financial statements and the estimates that are considered to be “critical estimates” due to their potential to give rise to material adjustments 
in the Group’s financial statements in the year to 31 March 2019. As at 31 March 2018, management has identified critical judgements in respect 
of revenue recognition (gross versus net), classification of joint arrangements and whether to recognise a provision or disclose a contingent liability. 
In addition, management has identified critical accounting estimates in relation to the recovery of deferred tax assets, post employment benefits, 
and impairments and estimates that are not considered to be critical in respect of the useful economic lives of finite lived intangibles and property, 
plant and equipment.

During the year to 31 March 2018, the Group had no significant acquisitions and no disposals of subsidiaries via contribution into joint arrangements, 
consequently there are no critical estimates disclosed in respect of such transactions. The majority of the Group’s provisions are either long term 
in nature (such as asset retirement obligations) or relate to shorter term liabilities (such as those relating to restructuring and property) where 
there is not considered to be a significant risk of material adjustment in the next financial year. Provisions for uncertain tax positions are no longer 
considered a critical estimate as the provision predominantly relates to a large number of immaterial issues across the Group’s markets and the 
risk of a material change in estimate in the next financial year is not considered to be significant. Critical judgements are exercised in respect of tax 
disputes in India, including the cases relating to our acquisition of Vodafone India.

These critical accounting judgements, estimates and related disclosures have been discussed with the Company’s Audit and Risk Committee. 

Critical accounting judgements and key sources of estimation uncertainty 

Revenue recognition 
Gross versus net presentation
When the Group sells goods or services as a principal, income and payments to suppliers are reported on a gross basis in revenue and operating 
costs. If the Group sells goods or services as an agent, revenue and payments to suppliers are recorded in revenue on a net basis, representing the 
margin earned. Whether the Group is considered to be the principal or an agent in the transaction depends on analysis by management of both the 
legal form and substance of the agreement between the Group and its business partners; such judgements impact the amount of reported revenue 
and operating expenses but do not impact reported assets, liabilities or cash flows.

Taxation
The Group’s tax charge on ordinary activities is the sum of the total current and deferred tax charges. The calculation of the Group’s total tax charge 
involves estimation and judgement in respect of certain matters principally:

Recognition of deferred tax assets
Significant items on which the Group has exercised accounting estimation and judgement include the recognition of deferred tax assets in respect 
of losses in Luxembourg, Germany, Spain and India as well as capital allowances in the United Kingdom.

Vodafone Group Plc Annual Report 2018Financials107

The recognition of deferred tax assets, particularly in respect of tax losses, is based upon whether management judge that it is probable that there 
will be sufficient and suitable taxable profits in the relevant legal entity or tax group against which to utilise the assets in the future.

The Group assesses the availability of future taxable profits using the same undiscounted five year forecasts for the Group’s operations as are used 
in the Group’s value in use calculations (see “Impairment reviews” on page 108).

Where tax losses are forecast to be recovered beyond the five year period, the availability of taxable profits is assessed using the cash flows and long-
term growth rates used for the value in use calculations.

The estimated cash flows inherent in these forecasts include the unsystematic risks of operating in the telecommunications business including 
the potential impacts of changes in the market structure, trends in customer pricing, the costs associated with the acquisition and retention 
of customers, future technological evolutions and potential regulatory changes, such as our ability to acquire and/or renew spectrum licences.

Changes in the estimates which underpin the Group’s forecasts could have an impact on the amount of future taxable profits and could have 
a significant impact on the period over which the deferred tax asset would be recovered.

The Group only considers substantively enacted tax laws when assessing the amount and availability of tax losses to offset against the future taxable 
profits. See note 6 “Taxation” to the consolidated financial statements.

Uncertain tax positions
The tax impact of a transaction or item can be uncertain until a conclusion is reached with the relevant tax authority or through a legal 
process. The Group uses in-house tax experts when assessing uncertain tax positions and seeks the advice of external professional advisors 
where appropriate. The most significant judgement in this area relates to the Group’s tax disputes in India, including the cases relating to the 
Group’s acquisition of Vodafone India. Further details of these are included in note 29 “Contingent liabilities and legal proceedings” to the 
consolidated financial statements.

Joint arrangements
The Group participates in a number of joint arrangements where control of the arrangement is shared with one or more other parties. 
Judgement is required to classify joint arrangements in a separate legal entity as either a joint operation or as a joint venture which depends 
on management’s assessment of the legal form and substance of the arrangement taking into account relevant facts and circumstances such 
as whether the owners have rights to substantially all the economic outputs and, in substance, settle the liabilities of the entity.

The classification can have a material impact on the consolidated financial statements. The Group’s share of assets, liabilities, revenue, expenses and 
cash flows of joint operations are included in the consolidated financial statements on a line-by-line basis, whereas the Group’s investment and share 
of results of joint ventures are shown within single line items in the consolidated statement of financial position and consolidated income statement 
respectively. See note 12 “Investments in associates and joint arrangements” to the consolidated financial statements.

Finite lived intangible assets
Other intangible assets include amounts spent by the Group acquiring licences and spectrum, customer bases and the costs of purchasing and 
developing computer software.

Where intangible assets are acquired through business combinations and no active market for the assets exists, the fair value of these assets 
is determined by discounting estimated future net cash flows generated by the asset. Estimates relating to the future cash flows and discount rates 
used may have a material effect on the reported amounts of finite lived intangible assets.

Estimation of useful life
The useful life over which intangible assets are amortised depends on management’s estimate of the period over which economic benefit will 
be derived from the asset. Useful lives are periodically reviewed to ensure that they remain appropriate. Management’s estimates of useful life have 
a material impact on the amount of amortisation recorded in the year, but there is not considered to be a significant risk of material adjustment to the 
carrying values of intangible assets in the year to 31 March 2019 if these estimates were revised. The basis for determining the useful life for the most 
significant categories of intangible assets is discussed below.

Customer bases
The estimated useful life principally reflects management’s view of the average economic life of the customer base and is assessed by reference 
to customer churn rates. An increase in churn rates may lead to a reduction in the estimated useful life and an increase in the amortisation charge.

Capitalised software
For computer software, the estimated useful life is based on management’s view, considering historical experience with similar products as well 
as anticipation of future events which may impact their life such as changes in technology. The useful life will not exceed the duration of a licence.

Property, plant and equipment
Property, plant and equipment represents 19.5% (2017: 19.5%) of the Group’s total assets; estimates and assumptions made may have a material 
impact on their carrying value and related depreciation charge. See note 11 “Property, plant and equipment” to the consolidated financial 
statements for further details.

Estimation of useful life
The depreciation charge for an asset is derived using estimates of its expected useful life and expected residual value, which are reviewed annually. 
Management’s estimates of useful life have a material impact on the amount of depreciation recorded in the year, but there is not considered 
to be a significant risk of material adjustment to the carrying values of property, plant and equipment in the year to 31 March 2019 if these estimates 
were revised. 

Management determines the useful lives and residual values for assets when they are acquired, based on experience with similar assets and taking 
into account other relevant factors such as any expected changes in technology. 

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information108

Notes to the consolidated financial statements (continued)

1. Basis of preparation (continued)

Post employment benefits
Management uses estimates when determining the Group’s liabilities and expenses arising for defined benefit pension schemes. Management 
is required to estimate the future rates of inflation, salary increases, discount rates and longevity of members, each of which may have 
a material impact on the defined benefit obligations that are recorded. Further details, including a sensitivity analysis, are included in note 25 
“Post employment benefits” to the consolidated financial statements.

Contingent liabilities
The Group exercises judgement to determine whether to recognise provisions and the exposures to contingent liabilities related to pending litigation 
or other outstanding claims subject to negotiated settlement, mediation, arbitration or government regulation, as well as other contingent liabilities 
(see note 29 “Contingent liabilities and legal proceedings” to the consolidated financial statements). Judgement is necessary to assess the likelihood 
that a pending claim will succeed, or a liability will arise. 

Impairment reviews
IFRS requires management to perform impairment tests annually for indefinite lived assets and, for finite lived assets, if events or changes 
in circumstances indicate that their carrying amounts may not be recoverable.

Impairment testing requires management to judge whether the carrying value of assets can be supported by the net present value of future cash 
flows that they generate. Calculating the net present value of the future cash flows requires estimates to be made in respect of highly uncertain 
matters including management’s expectations of:

 – growth in adjusted EBITDA, calculated as adjusted operating profit before depreciation and amortisation;

 – timing and amount of future capital expenditure, licence and spectrum payments;

 – long-term growth rates; and 

 – appropriate discount rates to reflect the risks involved.

Management prepares formal five year forecasts for the Group’s operations, which are used to estimate their value in use; a long-term growth rate 
into perpetuity has been determined as the lower of:

 – the nominal GDP growth rates for the country of operation; and 

 – the long -term compound annual growth rate in adjusted EBITDA in years six to ten estimated by management.  

Changing the assumptions selected by management, in particular the discount rate and growth rate assumptions used in the cash flow projections, 
could significantly affect the Group’s impairment evaluation and hence reported assets and profits or losses. Further details, including a sensitivity 
analysis, are included in note 4 “Impairment losses” to the consolidated financial statements.

For discontinued operations, impairment testing requires management to determine whether the carrying value of the discontinued operation can 
be supported by the fair value less costs to sell. Where not observable in a quoted market, management have determined fair value less costs to sell 
by reference to the outcomes from the application of a number of potential valuation techniques, determined from inputs other than quoted prices 
that are observable for the asset or liability, either directly or indirectly.

Significant accounting policies applied in the current reporting period that relate to the financial 
statements as a whole

Accounting convention
The consolidated financial statements are prepared on a historical cost basis except for certain financial and equity instruments that have been 
measured at fair value.

Basis of consolidation
The consolidated financial statements incorporate the financial statements of the Company, subsidiaries controlled by the Company (see note 32 
“Related undertakings” to the consolidated financial statements) and joint operations that are subject to joint control (see note 12 “Investments 
in associates and joint arrangements” to the consolidated financial statements).

Foreign currencies
The consolidated financial statements are presented in euro, which is also the Company’s functional currency. Each entity in the Group determines 
its own functional currency and items included in the financial statements of each entity are measured using that functional currency. 

Transactions in foreign currencies are initially recorded at the functional currency rate prevailing at the date of the transaction. Monetary assets 
and liabilities denominated in foreign currencies are retranslated into the respective functional currency of the entity at the rates prevailing on the 
reporting period date. Non-monetary items carried at fair value that are denominated in foreign currencies are retranslated at the rates prevailing 
on the initial transaction dates. Non-monetary items measured in terms of historical cost in a foreign currency are not retranslated.

Changes in the fair value of monetary securities denominated in foreign currency classified as available-for-sale are analysed between translation 
differences and other changes in the carrying amount of the security. Translation differences are recognised in the income statement and other 
changes in carrying amount are recognised in the consolidated statement of comprehensive income.

Translation differences on non-monetary financial assets, such as investments in equity securities classified as available-for-sale, are reported as part 
of the fair value gain or loss and are included in the consolidated statement of comprehensive income.

Share capital, share premium and other capital reserves are initially recorded at the functional currency rate prevailing at the date of the transaction 
and are not retranslated.

Vodafone Group Plc Annual Report 2018Financials109

For the purpose of presenting consolidated financial statements, the assets and liabilities of entities with a functional currency other than euro 
are expressed in euro using exchange rates prevailing at the reporting period date. Income and expense items and cash flows are translated at the 
average exchange rates for each month and exchange differences arising are recognised directly in other comprehensive income. On disposal 
of a foreign entity, the cumulative amount previously recognised in the consolidated statement of comprehensive income relating to that particular 
foreign operation is recognised in profit or loss.

Goodwill and fair value adjustments arising on the acquisition of a foreign operation are treated as assets and liabilities of the foreign operation and 
translated accordingly.

The net foreign exchange gain recognised in the consolidated income statement for the year ended 31 March 2018 is €295 million (31 March 
2017: €637 million loss; 2016: €1,141 million loss). The net gains and net losses are recorded within operating profit (2018: €65 million credit; 
2017: €133 million charge; 2016: €24 million credit), non-operating income and expense (2018: €nil; 2017: €nil; 2016: €282 million charge), 
investment and financing income (2018: €141 million credit; 2017: €505 million charge; 2016: €872 million charge) and income tax expense 
(2018: €9 million credit; 2017: €1 million credit; 2016: €11 million charge). The foreign exchange gains and losses included within other income and 
expense and non-operating income and expense arise on the disposal of interests in joint ventures, associates and investments from the recycling 
of foreign exchange gains previously recognised in the consolidated statement of comprehensive income.

Inventory
Inventory is stated at the lower of cost and net realisable value. Cost is determined on the basis of weighted average costs and comprises direct 
materials and, where applicable, direct labour costs and those overheads that have been incurred in bringing the inventories to their present location 
and condition.

New accounting pronouncements adopted on 1 April 2017
On 1 April 2017 the Group adopted the following new accounting policies to comply with amendments to IFRS. The accounting pronouncements, 
none of which is considered by the Group as significant on adoption, are:

 – Amendments to IAS 12 “Recognition of Deferred Tax Assets for Unrealised Losses”;

 – Amendments to IAS 7 “Disclosure Initiative”; and

 – Amendments to IFRS 12 “Disclosure of Interests in Other Entities” (part of “Improvements to IFRS 2014-2016 cycle”).

While the amendments to IAS 7 will have no impact on the Group’s accounting, additional disclosures are included to reconcile the movements 
in assets and liabilities during the year resulting from financing activities.

New accounting pronouncements to be adopted on 1 April 2018 
On 1 April 2018 the Group will adopt the following standards, which have been issued by the IASB and endorsed by the EU; these standards will have 
a significant impact on the Group’s financial reporting:

 – IFRS 15 “Revenue from Contracts with Customers”; and

 – IFRS 9 “Financial Instruments”.

Additional information on the impact of these significant standards is discussed below.

The following pronouncements, which have also been issued by the IASB and endorsed by the EU, will be adopted by the Group on 1 April 2018; 
these standards are not expected to have a material impact on the consolidated results, financial position or cash flows of the Group:

 – Amendments to IFRS 4 “Applying IFRS 9 Financial Instruments with IFRS 4 Insurance Contracts”;

 – Amendments to IAS 28 “Investments in Associates and Joint Ventures” (part of “Improvements to IFRS 2014-2016 Cycle”);

 – Amendments to IFRS 2 “Classification and Measurement of Share-based Payment Transactions”; and

 – IFRIC 22 “Foreign Currency Transactions and Advance Consideration”.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information110

Notes to the consolidated financial statements (continued)

1. Basis of preparation (continued)

New accounting pronouncements to be adopted on or after 1 April 2019
On 1 April 2019 the Group will adopt IFRS 16 “ Leases”, which has been issued by the IASB and endorsed by the EU. This is a significant new standard 
for the Group and the expected impacts are discussed below.

The following pronouncements, which are potentially relevant to the Group, have been issued by the IASB and are effective for annual periods 
beginning on or after 1 January 2019; except where otherwise noted, they have not yet been endorsed by the EU. The Group’s financial reporting 
will be presented in accordance with these new standards, which are not expected to have a material impact on the consolidated results, financial 
position or cash flows of the Group, from 1 April 2019.

 – Amendments to IAS 28 “Long-term Interests in Associates and Joint Ventures”;

 – IFRIC 23 “Uncertainty over Income Tax Treatments”;

 – “Improvements to IFRS 2015-2017 Cycle”; 

 – Amendment to IAS 19 “Plan Amendment, Curtailment or Settlement”; and 

 – Amendments to IFRS 9 “Prepayment Features with Negative Compensation”, which has been endorsed by the EU.

In addition, the Group will adopt the following standard, which has been issued by the IASB and has not yet been endorsed by the EU:

 – IFRS 17 “Insurance Contracts”, which is effective for accounting periods beginning on or after 1 January 2021.

The Group is currently assessing the impact of the accounting changes that will arise under IFRS 17; however, the changes are not expected to have 
a material impact on the consolidated income statement and consolidated statement of financial position.

IFRS 9 “Financial Instruments”
IFRS 9 “Financial Instruments” was issued in July 2014 to replace IAS 39 “Financial Instruments: Recognition and Measurement” and has been 
endorsed by the EU. The standard is effective for accounting periods beginning on or after 1 January 2018 and will be adopted by the Group 
on 1 April 2018. 

IFRS 9 will impact the classification and measurement of the Group’s financial instruments, revises the requirements for when hedge accounting 
can be applied and requires certain additional disclosures. The primary changes resulting from IFRS 9 on the Group’s accounting for financial 
instruments are as follows :

 – The Group has elected, under IFRS 9, to recognise the full amount of credit losses that would be expected to be incurred over the full recovery 

period of trade receivables, contract assets recorded under IFRS 15 and finance lease receivables at the date of initial recognition of those assets; 
currently credit losses are not recognised on such assets until there is an indicator of impairment, such as a payment default. 

 – Customer receivables that are received in instalments, which are currently recorded at amortised cost, will be recorded at fair value through other 

comprehensive income for receivable portfolios that the Group sells from time to time to third parties. 

Whilst hedge accounting requirements are revised under IFRS 9, no material changes to the Group’s hedge accounting have been identified.

The Group will adopt IFRS 9 with the cumulative retrospective impact on the classification and measurement of financial instruments reflected 
as an adjustment to equity on the date of adoption.

In order to comply with the transition requirements of IFRS 15 the Group will report financial information both under IFRS 15 and also under the 
pre-existing revenue standard (IAS 18, Revenue) for the year commencing 1 April 2018. The Group’s current estimate of the primary financial impact 
of adoption of IFRS 9 on an IAS 18 accounting basis on the consolidated statement of financial position on adoption is a reduction in cumulative 
retained earnings at 1 April 2018 of between €200 million and €300 million, inclusive of the impact of deferred tax movements but excluding the 
impact on equity accounted joint ventures and associates.

No material impact is expected from implementing IFRS 9 on an IAS 18 basis on the consolidated income statement or on the consolidated 
statement of cash flows. 

Vodafone Group Plc Annual Report 2018Financials111

IFRS 15 “Revenue from Contracts with Customers”
IFRS 15 “Revenue from Contracts with Customers”, was issued in May 2014 and subsequent amendments, “Clarifications to IFRS 15” were issued 
in April 2016; both have been endorsed by the EU. IFRS 15, as amended, is effective for accounting periods beginning on or after 1 January 2018. 
IFRS 15 sets out the requirements for recognising revenue and costs from contracts with customers and includes extensive disclosure requirements; 
it will have a material impact on the Group’s reporting of revenue and costs as follows:

 – Deliverables in contracts with customers that qualify as separate “performance obligations” will be identified and the contractual transaction 

price receivable from customers must then be allocated to the performance obligations on a relative standalone selling price basis. 
The performance obligations identified will depend on the nature of individual customer contracts, but might typically be identified for mobile 
handsets, other equipment provided to customers and for services provided to customers such as mobile and fixed line. Stand-alone selling 
prices will be based on observable sales prices; however, where stand-alone selling prices are not directly observable, estimates will be made 
maximising the use of observable inputs. Revenue will be recognised either at a point in time or over time when the respective performance 
obligations in a contract are delivered to the customer. 

 – Currently revenue allocated to deliverables is restricted to the amount that is receivable without the delivery of additional goods or services; 
this restriction will no longer be applied under IFRS 15. The primary impact on revenue reporting will be that when the Group sells subsidised 
devices together with airtime service agreements to customers, revenue allocated to equipment and recognised at contract inception, when 
control of the device typically passes to the customer, will increase and revenue subsequently recognised as services are delivered during the 
contract period will reduce. Where additional up-front unbilled revenue is recorded for the sale of devices, this will be reflected in the consolidated 
statement of financial position as a contract asset.

 – Expected credit losses will be recorded in respect of amounts due from customers. The recognition of contract assets under IFRS 15 will result 

in an increase in credit loss charges recorded in future periods.

 – Certain incremental costs incurred in acquiring a contract with a customer will be deferred on the consolidated statement of financial position 

and amortised as revenue is recognised under the related contract; this will generally lead to the later recognition of charges for some 
commissions payable to third party dealers and employees. In addition, certain types of contract acquisition costs will be deducted from revenue 
as they are considered to relate to the funding of customer discounts.

 – In addition certain costs incurred in fulfilling customer contracts will be deferred on the consolidated statement of financial position and 
recognised as related revenue is recognised under the contract. Such deferred costs are likely to relate to the provision of deliverables 
to customers that do not qualify as performance obligations and for which revenue is not recognised; currently such costs are generally expensed 
as incurred.

The impact of the changes above on the Group’s reportable segments will depend largely on the extent to which customers receive discounted 
goods or services, such as mobile handsets, when they enter into airtime service agreements with the Group in the relevant markets. The combined 
impact of the changes is expected to increase the gross profit, or reduce the gross loss, recorded at inception on many customer contracts; in such 
cases, this will typically reduce the gross profit reported during the remainder of the contract; however, these timing differences will not impact the 
total gross profit reported for a customer contract over the contract term.

In applying IFRS 15, and in determining the accounting impacts described above, the Group will be required to make material judgements. The most 
significant judgements are expected to be:

 – Determining standalone selling price for allocating revenue between performance obligations where contracts contain multiple performance 
obligations. Judgement will be required to determine whether a standalone selling price exists and if no standalone price exists estimation will 
be required to determine the appropriate revenue allocation.

 – Judgements relating to the reporting of revenue and costs on a gross or net basis, which are consistent with those required under IAS 18 

described in section “Critical accounting judgements and key areas of estimation uncertainty” on page 106. 

The Group will adopt IFRS 15 with the cumulative retrospective impact reflected as an adjustment to equity on the date of adoption; and with 
disclosure of the impact of IFRS 15 on each line item in the financial statements in the reporting period. 

The transactions impacted by IFRS 15 are high in volume, value and complexity which has necessitated a phased approach to the development 
of new software solutions and changes to processes and related controls across the Group. The items discussed above are the main accounting 
changes for the Group under IFRS 15. The Group’s current estimate of the primary financial impact of these changes on the consolidated statement 
of financial position on adoption is a cumulative increase in: 

 – Retained earnings at 1 April 2018 of between €2.1 billion and €2.8 billion, inclusive of the impact of deferred tax movements and including the 
impact of adopting IFRS 9 but excluding the impact on equity accounted joint ventures and associates. The primary movements contributing 
to the increase in retained earnings are the recognition of contract assets and the deferral of previously expensed contract acquisition costs. 

On the assumption that there are no significant changes to business models or products offered, the Group expects the primary financial impacts 
of these changes on the consolidated income statement will be:

 – A reduction in revenue which is currently estimated at between 2% and 3%; and 

 – A reduction in the share of total revenue recorded as service revenue by between 2.5 and 4.5 percentage points primarily as a result 

of an increased allocation of customer receipts to up-front equipment revenue and of the impact of the revenue reduction noted above.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information112

Notes to the consolidated financial statements (continued)

1. Basis of preparation (continued)

The implementation of IFRS 15 is not expected to have any financial impact on the consolidated statement of cash flows.

These impacts are based on the assessments undertaken to date. The exact financial impacts of the accounting changes of adopting IFRS 15 
at 1 April 2018 may be revised as further analysis is completed prior to presentation of financial information for periods including the date of initial 
application. The Group expects to be in a position to issue further guidance on the impact of adopting IFRS 15 in conjunction with the first quarter 
trading update for the financial year commencing 1 April 2018.

IFRS 16 “Leases”
IFRS 16 “Leases” was issued in January 2016 to replace IAS 17 “Leases” and has been endorsed by the EU. The standard is effective for accounting 
periods beginning on or after 1 January 2019 and will be adopted by the Group on 1 April 2019. 

IFRS 16 will primarily change lease accounting for lessees; lease agreements will give rise to the recognition of an asset representing the right to use 
the leased item and a loan obligation for future lease payables. Lease costs will be recognised in the form of depreciation of the right to use asset 
and interest on the lease liability. Lessee accounting under IFRS 16 will be similar in many respects to existing IAS 17 accounting for finance leases, 
but will be substantively different to existing accounting for operating leases where rental charges are currently recognised on a straight-line basis 
and no lease asset or related lease creditor is recognised. 

Lessor accounting under IFRS 16 is similar to existing IAS 17 accounting and is not expected to have a material impact for the Group.

The Group is assessing the impact of the accounting changes that will arise under IFRS 16; however, the following changes to lessee accounting will 
have a material impact as follows:

 – Right-of-use assets will be recorded for assets that are leased by the Group; currently no lease assets are included on the Group’s consolidated 

statement of financial position for operating leases.

 – Liabilities will be recorded for future lease payments in the Group’s consolidated statement of financial position for the “reasonably certain” period 
of the lease, which may include future lease periods for which the Group has extension options. Currently liabilities are generally not recorded 
for future operating lease payments, which are disclosed as commitments. The amount of lease liabilities will not equal the lease commitments 
reported on 31 March 2019, as they will be discounted to present value and the treatment of termination and extension options may differ, 
but may not be dissimilar. 

 – Lease expenses will be for depreciation of right-of-use assets and interest on lease liabilities; interest will typically be higher in the early 

stages of a lease and reduce over the term. Currently operating lease rentals are expensed on a straight-line basis over the lease term within 
operating expenses. 

 – Operating lease cash flows are currently included within operating cash flows in the consolidated statement of cash flows; under IFRS 16 these 

will be recorded as cash flows from financing activities reflecting the repayment of lease liabilities (borrowings) and related interest. 

A high volume of transactions will be impacted by IFRS 16 and material judgements are required in identifying and accounting for leases. 
The most significant judgement is expected to be determination of the lease term; under IFRS 16 the lease term includes extension periods where 
it is reasonably certain that a lease extension option will be exercised or that a lease termination option will not be exercised. Significant judgement 
will be required when determining the lease term of leases with extension or termination options. 

The Group is continuing to assess the impact of the accounting changes that will arise under IFRS 16 and cannot yet reasonably quantify the impact; 
however, the changes highlighted above will have a material impact on the consolidated income statement, consolidated statement of financial 
position and consolidated statement of cash flows after the Group’s adoption on 1 April 2019.

The Group intends to adopt IFRS 16 with the cumulative retrospective impact as an adjustment to equity on the date of adoption. The Group 
currently intends to apply the following practical expedients allowed under IFRS 16:

 – The right-of-use assets will, generally, be measured at an amount equal to the lease liability at adoption and initial direct costs incurred when 

obtaining leases will be excluded from this measurement;

 – The Group will rely on its onerous lease assessments under IAS 37 to impair right-of-use assets recognised on adoption instead of performing 

a new impairment assessment for those assets on adoption; and

 – Hindsight will be used in determining the lease term.

.

Vodafone Group Plc Annual Report 2018Financials113

2. Segmental analysis

The Group’s businesses are managed on a geographical basis. Selected financial data is presented on this 
basis below. 

The Group’s operating segments are established on the basis of those components of the Group that are evaluated regularly by the chief operating 
decision maker in deciding how to allocate resources and in assessing performance. The Group has a single group of related services and products, 
being the supply of communications services and products. Revenue is attributed to a country or region based on the location of the Group 
company reporting the revenue. Transactions between operating segments are charged at arm’s-length prices.

Segment information is provided on the basis of geographic areas, being the basis on which the Group manages its worldwide interests, with each 
country in which the Group operates treated as an operating segment. The aggregation of operating segments into the Europe and AMAP regions 
reflects, in the opinion of management, the similar economic characteristics within each of those regions as well the similar products and services 
offered and supplied, classes of customers and the regulatory environment. In the case of the Europe region this largely reflects membership 
of the European Union, while for the AMAP region this largely includes emerging and developing economies that are in the process of rapid growth 
and industrialisation.

Certain financial information is provided separately within the Europe region for Germany, Italy, the UK and Spain, and within the AMAP region for 
India and Vodacom, as these operating segments are individually material for the Group. The segmental revenue and profit of India are included 
in discontinued operations for all years reported and segmental assets and cash flows are included in assets and liabilities held for sale at 31 March 
2018 and 31 March 2017. See note 7 “Discontinued operations and assets and liabilities held for resale” for details.

Accounting policies
Revenue 
Revenue is recognised to the extent the Group has delivered goods or rendered services under an agreement, the amount of revenue can 
be measured reliably and it is probable that the economic benefits associated with the transaction will flow to the Group. Revenue is measured at the 
fair value of the consideration receivable, exclusive of sales taxes and discounts.

The Group principally obtains revenue from providing mobile and fixed telecommunication services including: access charges, voice and video calls, 
messaging, interconnect fees, fixed and mobile broadband and related services such as providing televisual and music content, connection fees and 
equipment sales. Products and services may be sold separately or in bundled packages.

Revenue for access charges, voice and video calls, messaging and fixed and mobile broadband provided to contract customers is recognised 
as services are performed, with unbilled revenue resulting from services already provided accrued at the end of each period and unearned revenue 
from services to be provided in future periods deferred. Revenue from the sale of prepaid credit is deferred until such time as the customer uses the 
airtime, or the credit expires.

Revenue from interconnect fees is recognised at the time the services are performed.

Revenue for the provision of televisual and music content is recognised when or as the Group performs the related service and, depending on the 
nature of the service, is recognised either at the gross amount billed to the customer or the amount receivable by the Group as commission for 
facilitating the service.

Customer connection revenue is recognised together with the related equipment revenue to the extent that the aggregate equipment and 
connection revenue does not exceed the fair value of the equipment delivered to the customer. Any customer connection revenue not recognised, 
together with any related excess equipment revenue, is deferred and recognised over the period in which services are expected to be provided 
to the customer.

Revenue for device sales is recognised when the device is delivered to the end customer and the significant risks and rewards of ownership have 
transferred. For device sales made to intermediaries, revenue is recognised if the significant risks associated with the device are transferred to the 
intermediary and the intermediary has no general right to return the device to receive a refund. If the significant risks are not transferred, revenue 
recognition is deferred until sale of the device to an end customer by the intermediary or the expiry of any right of return.

In revenue arrangements including more than one deliverable, the arrangements are divided into separate units of accounting. Deliverables are 
considered separate units of accounting if the following two conditions are met: (i) the deliverable has value to the customer on a stand-alone 
basis and (ii) there is evidence of the fair value of the item. The arrangement consideration is allocated to each separate unit of accounting based 
on its relative fair value. The Group generally determines the fair value of individual elements based on prices at which the deliverable is regularly 
sold on a stand-alone basis after considering any appropriate volume discounts. Revenue allocated to deliverables is restricted to the amount 
that is receivable without the delivery of additional goods or services. This restriction typically applies to revenue recognised for devices provided 
to customers, including handsets.

Commissions
Intermediaries are given cash incentives by the Group to connect new customers and upgrade existing customers.

For intermediaries who do not purchase products and services from the Group, such cash incentives are accounted for as an expense. Such cash 
incentives to other intermediaries are also accounted for as an expense if:

 – the Group receives an identifiable benefit in exchange for the cash incentive that is separable from sales transactions to that intermediary; and

 – the Group can reliably estimate the fair value of that benefit.

Cash incentives that do not meet these criteria are recognised as a reduction of the related revenue.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information114

2. Segmental analysis (continued)

Segmental revenue and profit

31 March 2018
Germany
Italy
UK
Spain
Other Europe
Europe
Vodacom
Other AMAP
AMAP
Common Functions
Group

31 March 2017
Germany
Italy
UK
Spain
Other Europe
Europe
Vodacom
Other AMAP
AMAP
Common Functions
Group

31 March 2016
Germany
Italy
UK
Spain
Other Europe
Europe
Vodacom
Other AMAP
AMAP
Common Functions
Group

Segment
revenue
€m

10,847
6,204
7,078
4,978
4,941
34,048
5,692
5,770
11,462
1,408
46,918

10,600 
6,101 
6,925 
4,973 
6,128 
34,727 
5,294 
6,479 
11,773 
1,390 
47,890 

10,626 
6,008 
8,428 
4,959 
6,599 
36,620 
5,325 
6,566 
11,891 
1,567 
50,078 

Intra-region
revenue
€m

(29)
(30)
(21)
(35)
(45)
(160)
–
–
–
–
(160)

(32)
(30)
(23)
(37)
(55)
(177)
–
–
–
–
(177)

(36)
(22)
(18)
(27)
(55)
(158)
–
–
–
–
(158)

Regional
revenue
€m

10,818
6,174
7,057
4,943
4,896
33,888
5,692
5,770
11,462
1,408
46,758

10,568 
6,071 
6,902 
4,936 
6,073 
34,550 
5,294 
6,479 
11,773 
1,390 
47,713 

10,590 
5,986 
8,410 
4,932 
6,544 
36,462 
5,325 
6,566 
11,891 
1,567 
49,920 

Inter-region
revenue
€m

(18)
(3)
(7)
(2)
(10)
(40)
(7)
(25)
(32)
(115)
(187)

(21)
(1)
(6)
(1)
(5)
(34)
–
(14)
(14)
(34)
(82)

(9)
(1)
(9)
(2)
(4)
(25)
–
(20)
(20)
(65)
(110)

Group
revenue
€m

10,800
6,171
7,050
4,941
4,886
33,848
5,685
5,745
11,430
1,293
46,571

10,547 
6,070 
6,896 
4,935 
6,068 
34,516 
5,294 
6,465 
11,759 
1,356 
47,631 

10,581 
5,985 
8,401 
4,930 
6,540 
36,437 
5,325 
6,546 
11,871 
1,502 
49,810 

Adjusted
EBITDA
€m

4,010
2,329
1,762
1,420
1,515
11,036
2,203
1,554
3,757
(56)
14,737

3,617 
2,229 
1,212 
1,360 
1,865 
10,283 
2,063 
1,791 
3,854 
12 
14,149 

3,462 
2,015 
1,756 
1,250 
2,002 
10,485 
2,028 
1,678 
3,706 
(36)
14,155 

Total revenue recorded in respect of the sale of goods for the year ended 31 March 2018 was €4,718 million (2017: €4,029 million, 
2016: €4,472 million).

The Group’s measure of segment profit, adjusted EBITDA, excludes depreciation, amortisation, impairment loss, restructuring costs, loss on disposal 
of fixed assets, the Group’s share of results in associates and joint ventures and other income and expense. A reconciliation of adjusted EBITDA 
to operating profit is shown overleaf. For a reconciliation of operating profit to profit for the financial year, see the Consolidated income statement 
on page 102.

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued) 
 
Adjusted EBITDA
Depreciation, amortisation and loss on disposal of fixed assets
Share of adjusted results in equity accounted associates and joint ventures1
Adjusted operating profit
Impairment losses
Restructuring costs
Amortisation of acquired customer based and brand intangible assets
Other income/(expense)
Operating profit

Note:
1  Excludes amortisation of acquired customer bases and brand intangible assets of €0.4 billion (2017: €0.1 billion, 2016: €nil).

Segmental assets and cash flow

115

2016 
€m 
14,155
(10,386)
60
3,829
(569)
(316)
(1,338)
(286)
1,320

2018
€m 
14,737
(9,910)
389
5,216
–
(156)
(974)
213
4,299

2017 
€m 
14,149
(10,179)
164
4,134
–
(415)
(1,046)
1,052
3,725

31 March 2018
Germany
Italy
UK
Spain
Other Europe
Europe
Vodacom
Other AMAP
AMAP
Common Functions
Group

31 March 2017
Germany
Italy
UK
Spain
Other Europe
Europe
Vodacom
Other AMAP
AMAP
Common Functions
Group

31 March 2016
Germany
Italy
UK
Spain
Other Europe
Europe
India
Vodacom
Other AMAP
AMAP
Common Functions
Group

Non-current
assets1
€m

Capital
expenditure2
€m

Other
expenditure on
 intangible assets
€m

Depreciation
and
amortisation
€m

Impairment loss
€m

Operating
free cash flow3
€m

25,444
9,232
7,465
10,576
7,441
60,158
5,841
3,607
9,448
1,976
71,582

26,694 
9,157 
8,210 
11,035 
7,574 
62,670 
6,039 
5,778 
11,817 
1,937 
76,424 

28,210 
9,799 
9,496 
11,569 
7,568 
66,642 
13,474 
5,290 
6,806 
25,570 
1,867 
94,079 

1,673
797
889
863
710
4,932
763
729
1,492
897
7,321

1,671 
793 
950 
746 
878
5,038 
736 
795 
1,531 
915 
7,484 

2,362 
1,516 
1,210 
1,178 
1,372 
7,638 
1,102 
847 
1,173 
3,122 
901 
11,661 

24
629
–
–
93
746
1
–
1
–
747

–
2 
–
–
38 
40 
2 
317 
319 
–
359 

2,081 
232 
141 
491 
8 
2,953 
3,751 
23 
814 
4,588 
–
7,541 

3,095
1,479
1,600
1,371
1,092
8,637
776
923
1,699
73
10,409

3,320 
1,603 
1,768 
1,378 
1,088 
9,157 
738 
1,153 
1,891 
38 
11,086 

3,330 
1,668 
1,902 
1,446 
1,371 
9,717 
–
725 
1,170 
1,895 
85 
11,697 

–
–
–
–
–
–
–
–
–
–
–

–
–
–
–
–
–
–
–
–
–
–

–
–
–
–
(569)
(569)
–
–
–
–
–
(569)

2,147
1,607
408
628
788
5,578
1,453
725
2,178
(755)
7,001

1,749 
1,161 
57 
344 
619 
3,930 
1,347 
947 
2,294 
(597)
5,627 

866 
496 
334 
(149)
546 
2,093 
–
1,071 
503 
1,574 
(459)
3,208 

Notes:
1  Comprises goodwill, other intangible assets and property, plant and equipment.
2 
Includes additions to property, plant and equipment and computer software, reported within intangibles. Excludes licences and spectrum additions.
3  The Group’s measure of segment cash flow is reconciled to the closest equivalent GAAP measure cash generated by operations, on pages 207 and 208.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information 
 
116

3. Operating profit

Detailed below are the key amounts recognised in arriving at our operating profit

Net foreign exchange (gains)/losses1
Depreciation of property, plant and equipment (note 11):

Owned assets
Leased assets

Amortisation of intangible assets (note 10)
Impairment of goodwill in subsidiaries, associates and joint arrangements (note 4)
Staff costs (note 24)
Amounts related to inventory included in cost of sales
Operating lease rentals payable
Loss on disposal of property, plant and equipment and intangible assets
Own costs capitalised attributable to the construction or acquisition of property, plant and equipment
Net gain on formation of VodafoneZiggo (note 27)2

2018
€m 
(65)

5,963
47
4,399
–
5,295
6,045
3,788
36
(829)
–

2017 
€m 
133

6,253
12
4,821
–
5,519
6,464
3,976
22
(800)
(1,275)

2016
€m 
(24)

6,333
45
5,319
569
5,804
7,739
2,464
27
(764)
–

Notes:
1  The year ended 31 March 2018 included €80 million credit (2017: €127 million charge) reported in other income and expense in the consolidated income statement.
2  Reported in other income and expense in the consolidated income statement.

The total remuneration of the Group’s auditors, PricewaterhouseCoopers LLP and other member firms of PricewaterhouseCoopers International 
Limited, for services provided to the Group during the year ended 31 March 2018 is analysed below. 

Parent company
Subsidiaries
Subsidiaries – new accounting standards1
Audit fees:

Audit-related fees2 
Non-audit fees:

Total fees

2018
€m 
2
14
5
21

5
5

26

2017
€m 
2
13
1
16

4
4

20

2016
€m 
2
13
–
15

2
2

17

Notes:
1 
2  Relates to fees for statutory and regulatory filings. The amount for the year ended 31 March 2018 includes non-recurring fees that were incurred during the preparations for a potential 

Includes fees in respect of audit procedures in relation to the forthcoming implementation of IFRS 15 “Revenue from Contracts with Customers” and IFRS 16 “Leases”.

IPO of Vodafone New Zealand and the merger of Vodafone India and Idea Cellular. The amount for the year ended 31 March 2017 primarily arose from work on regulatory filings prepared 
in anticipation of a potential IPO of Vodafone India that was under consideration prior to the agreement for the merger of Vodafone India and Idea Cellular.

A description of the work performed by the Audit and Risk Committee in order to safeguard auditor independence when non-audit services are 
provided is set out in the Audit and Risk Committee report on pages 64 to 69.

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued) 
 
 
 
117

4. Impairment losses

Impairment occurs when the carrying value of assets is greater than the present value of the net cash flows they 
are expected to generate. We review the carrying value of assets for each country in which we operate at least 
annually. For further details of our impairment review process see “Critical accounting judgements and key 
sources of estimation uncertainty” in note 1 “Basis of preparation” to the consolidated financial statements.

Accounting policies
Goodwill
Goodwill is not subject to amortisation but is tested for impairment annually or whenever there is an indication that the asset may be impaired.

For the purpose of impairment testing, assets are grouped at the lowest levels for which there are separately identifiable cash flows, known as cash-
generating units. If the recoverable amount of the cash-generating unit is less than the carrying amount of the unit, the impairment loss is allocated 
first to reduce the carrying amount of any goodwill allocated to the unit and then to the other assets of the unit pro-rata on the basis of the carrying 
amount of each asset in the unit. Impairment losses recognised for goodwill are not reversible in subsequent periods.

The recoverable amount is the higher of fair value less costs of disposal and value in use. In assessing value in use, the estimated future cash flows 
are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks 
specific to the asset for which the estimates of future cash flows have not been adjusted.

The Group prepares and approves formal five year management plans for its operations, which are the basis for the value in use calculations.

Property, plant and equipment and finite lived intangible assets
At each reporting period date, the Group reviews the carrying amounts of its property, plant and equipment and finite lived intangible assets 
to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable 
amount of the asset is estimated in order to determine the extent, if any, of the impairment loss. Where it is not possible to estimate the recoverable 
amount of an individual asset, the Group estimates the recoverable amount of the cash-generating unit to which the asset belongs.

If the recoverable amount of an asset or cash-generating unit is estimated to be less than its carrying amount, the carrying amount of the asset 
or cash-generating unit is reduced to its recoverable amount and an impairment loss is recognised immediately in the income statement.

Where an impairment loss subsequently reverses, the carrying amount of the asset or cash-generating unit is increased to the revised estimate of its 
recoverable amount, not to exceed the carrying amount that would have been determined had no impairment loss been recognised for the asset 
or cash-generating unit in prior years and an impairment loss reversal is recognised immediately in the income statement.

Impairment losses
Following our annual impairment review, the impairment charges recognised in the consolidated income statement within operating profit 
in respect of goodwill are stated below. The impairment losses were based on value in use calculations.

Cash-generating unit
Romania

Reportable segment
Other Europe

2018 
€m 
–
–

2017 
€m 
–
–

2016 
€m 
569
569

For the year ended 31 March 2018, the Group recorded a non-cash charge of €3,170 million (€2,245 million net of tax), included in discontinued 
operations, as a result of the re-measurement of Vodafone India’s fair value less costs of disposal. See note 7 “Discontinued operations and assets 
and liabilities held for sale” for further details.

For the year ended 31 March 2017, the Group recorded a non-cash impairment charge of €4,515 million in respect of the Group’s investment in India 
which, together with the recognition of an associated €840 million deferred tax asset, led to an overall €3,675 million reduction in the carrying value 
of Vodafone India, the results of which are included in discontinued operations (see note 7 “Discontinued operations and assets and liabilities held for 
sale”) for further details.

Goodwill
The remaining carrying value of goodwill at 31 March was as follows:

Germany
Italy
Spain

Other

2018 
€m 
12,479
3,654
3,814
19,947
6,787
26,734

2017
€m 
12,479
3,654
3,814
19,947
6,861
26,808

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
 
 
118

4. Impairment losses (continued)

Key assumptions used in the value in use calculations
The key assumptions used in determining the value in use are:

Assumption
Projected adjusted 
EBITDA

Projected capital 
expenditure

How determined
Projected adjusted EBITDA has been based on past experience adjusted for the following:
 – voice and messaging revenue is expected to benefit from increased usage from new customers, especially in emerging 
markets, the introduction of new services and traffic moving from fixed networks to mobile networks, though these 
factors will be offset by increased competitor activity, which may result in price declines, and the trend of falling 
termination and other regulated rates;

 – non-messaging data revenue is expected to continue to grow as the penetration of 3G (plus 4G where available) enabled 

devices and smartphones rise along with higher data bundle attachment rates, and new products and services are 
introduced; and

 – margins are expected to be impacted by negative factors such as the cost of acquiring and retaining customers 

in increasingly competitive markets and the expectation of further termination rate cuts by regulators and by positive 
factors such as the efficiencies expected from the implementation of Group initiatives.

The cash flow forecasts for capital expenditure are based on past experience and include the ongoing capital expenditure 
required to roll out networks in emerging markets, to provide voice and data products and services and to meet the 
population coverage requirements of certain of the Group’s licences. Capital expenditure includes cash outflows for the 
purchase of property, plant and equipment and computer software.
The cash flow forecasts for licence and spectrum payments for each operating company for the initial five years include 
amounts for expected renewals and newly available spectrum. Beyond that period, a long-run cost of spectrum is assumed.

Projected licence and 
spectrum payments
Long-term growth rate For businesses where the five year management plans are used for the Group’s value in use calculations, a long-term 

Pre-tax risk adjusted 
discount rate

growth rate into perpetuity has been determined as the lower of:
 – the nominal GDP rates for the country of operation; and
 – the long-term compound annual growth rate in adjusted EBITDA in years six to ten estimated by management.
The discount rate applied to the cash flows of each of the Group’s operations is generally based on the risk free rate for 
ten year bonds issued by the government in the respective market. Where government bond rates contain a material 
component of credit risk, high-quality local corporate bond rates may be used.
These rates are adjusted for a risk premium to reflect both the increased risk of investing in equities and the systematic risk 
of the specific Group operating company. In making this adjustment, inputs required are the equity market risk premium 
(that is the required increased return required over and above a risk free rate by an investor who is investing in the market 
as a whole) and the risk adjustment, beta, applied to reflect the risk of the specific Group operating company relative to the 
market as a whole.
In determining the risk adjusted discount rate, management has applied an adjustment for the systematic risk to each 
of the Group’s operations determined using an average of the betas of comparable listed mobile telecommunications 
companies and, where available and appropriate, across a specific territory. Management has used a forward-looking equity 
market risk premium that takes into consideration both studies by independent economists, the average equity market 
risk premium over the past ten years and the market risk premiums typically used by investment banks in evaluating 
acquisition proposals.

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued)119

Year ended 31 March 2018
The table below shows key assumptions used in the value in use calculations.

Pre-tax adjusted discount rate
Long-term growth rate
Projected adjusted EBITDA1
Projected capital expenditure2

Assumptions used in value in use calculation

Germany
%
8.3
0.5
3.7
16.6–18.8

Spain
%
9.7
1.5
5.9
16.8–17.4

Italy
%
10.4
1.0
(2.6)
12.1–13.3

Romania
%
9.8
1.5
2.6
11.9–14.6

Notes:
1  Projected adjusted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash-generating units of the plans used for impairment testing.
2  Projected capital expenditure, which excludes licences and spectrum, is expressed as capital expenditure as a percentage of revenue in the initial five years for all cash-generating units of the 

plans used for impairment testing.

Sensitivity analysis
Other than as disclosed below, management believes that no reasonably possible change in any of the above key assumptions would cause the 
carrying value of any cash-generating unit to materially exceed its recoverable amount.

The estimated recoverable amount of the Group’s operations in Germany, Spain and Romania exceed their carrying values by €7.7 billion, €0.3 billion 
and €nil respectively . The changes in the following table to assumptions used in the impairment review would, in isolation, lead to an impairment 
loss being recognised for the year ended 31 March 2018.

Pre-tax risk adjusted discount rate
Long-term growth rate
Projected adjusted EBITDA1
Projected capital expenditure2

Change required for carrying value to equal recoverable amount

Germany
pps
2.0
(2.3)
(3.3)
16.3

Spain
pps
0.2
(0.2)
(0.3)
1.4

Romania
pps
0.1
(0.1)
(0.1)
0.4

Notes:
1  Projected adjusted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash-generating units of the plans used for impairment testing.
2  Projected capital expenditure, which excludes licences and spectrum, is expressed as capital expenditure as a percentage of revenue in the initial five years for all cash-generating units of the 

plans used for impairment testing.

The carrying values for Vodafone UK, Portugal, Ireland and Czech Republic include goodwill arising from their acquisition by the Group and/
or the purchase of operating licences or spectrum rights. While the recoverable amounts for these operating companies are not materially greater 
than their carrying value, each has a lower risk of giving rise to impairment that would be material to the Group given their relative size or the 
composition of their carrying value. The changes in the following table to assumptions used in the impairment review would have, in isolation, 
led to an impairment loss being recognised in the year ended 31 March 2018.

Pre-tax risk adjusted discount rate
Long-term growth rate
Projected adjusted EBITDA1
Projected capital expenditure2

Change required for carrying value to equal recoverable amount

Ireland
pps
0.6
(0.7)
(1.0)
4.2

Portugal
pps
1.0
(1.1)
(1.5)
6.4

Czech Republic
pps
3.1
(4.0)
(4.0)
16.9

UK
pps
0.5
(0.6)
(0.8)
3.2

Notes:
1  Projected adjusted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash-generating units of the plans used for impairment testing.
2  Projected capital expenditure, which excludes licences and spectrum, is expressed as capital expenditure as a percentage of revenue in the initial five years for all cash-generating units of the 

plans used for impairment testing.

Following the recent merger, the recoverable amount for VodafoneZiggo is not materially greater than its carrying value. If adverse impacts 
of economic, competitive, regulatory or other factors were to cause significant deterioration in the operations of VodafoneZiggo and the 
entity’s expected future cash flows, this may lead to an impairment loss being recognised.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
 
 
 
 
120

4. Impairment losses (continued)

Year ended 31 March 2017
During the year ended 31 March 2017, Vodafone India was classified as a discontinued operation and was consequently valued at fair value less costs 
of disposal. Vodafone India’s fair value less costs of disposal was not observable in a quoted market and accordingly was determined with reference 
to the outcomes from the application of a number of potential valuation techniques, which were considered to result in a “level 2” valuation1. As such 
significant judgement was required and involved the use of estimates. The two bases of valuation which were given the strongest weighting in the 
overall assessment of fair value are set out below. Fair value less costs of disposal excluding net debt was assessed to be INR 971 billion, equivalent 
to €14.0 billion. See note 7 “Discontinued operations and assets and liabilities held for sale” for further details.

 – The contracted cash price for the sale of a portion of the entity to the Aditya Birla Group as part of the planned disposal of Vodafone India, 

adjusted for the agreed level of debt which is an observable price relating to Vodafone India; and

 – The share price of Idea Cellular prior to the announcement of the plan to dispose of Vodafone India and participate with Idea Cellular in the 
planned jointly controlled entity, adjusted for transaction specific factors. Idea Cellular equity shares are the primary component of the 
consideration for Vodafone India to be received by the Group, and the value of the Idea Cellular shares has been adjusted to reflect 50% of the 
estimated cost synergies that management expects to be realised by the jointly controlled entity. A 10% increase or reduction in the expected 
cost synergies included in this determination of fair value would result in a €220 million increase or reduction, respectively, in the fair value less 
costs of disposal of Vodafone India calculated using this approach.

Note:
1  Level 2 classification comprises items where fair value is determined from inputs other than quoted prices that are observable for the asset or liability, either directly or indirectly.

The table below shows key assumptions used in the value in use calculations.

Pre-tax adjusted discount rate
Long-term growth rate
Projected adjusted EBITDA1
Projected capital expenditure2

Assumptions used in value in use calculation

Germany
%
8.4
0.5
3.0
14.9–16.5

Spain
%
9.7
1.5
7.9
14.3–15.8

Italy
%
10.3
1.0
(0.8)
12.7–14.2

Romania
%
9.0
1.0
0.1
12.6–15.9

Notes:
1  Projected adjusted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash-generating units of the plans used for impairment testing.
2  Projected capital expenditure, which excludes licences and spectrum, is expressed as capital expenditure as a percentage of revenue in the initial five years for all cash-generating units of the 

plans used for impairment testing.

Sensitivity analysis
Other than as disclosed below, management believed that no reasonably possible change in any of the above key assumptions would cause the 
carrying value of any cash-generating unit to materially exceed its recoverable amount. 

The estimated recoverable amount of the Group’s operations in Germany, Spain and Romania exceed their carrying values by €3.5 billion, 
€1.0 billion and €0.2 billion respectively. The changes in the following table to assumptions used in the impairment review would, in isolation, 
lead to an impairment loss being recognised for the year ended 31 March 2017:

Pre-tax risk adjusted discount rate
Long-term growth rate
Projected adjusted EBITDA1
Projected capital expenditure2

Change required for carrying value to equal recoverable amount

Germany
pps
0.9
(1.0)
(1.6)
7.6

Spain
pps
0.6
(0.7)
(1.1)
4.4

Romania
pps
1.5
(1.7)
(1.9)
7.1

Notes:
1  Projected adjusted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash-generating units of the plans used for impairment testing.
2  Projected capital expenditure, which excludes licences and spectrum, is expressed as capital expenditure as a percentage of revenue in the initial five years for all cash-generating units of the 

plans used for impairment testing.

The carrying values for Vodafone UK, Portugal, Ireland and Czech Republic include goodwill arising from their acquisition by the Group and/ or the 
purchase of operating licences or spectrum rights. While the recoverable amounts for these operating companies were not materially greater 
than their carrying value, each had a lower risk of giving rise to impairment that would be material to the Group given their relative size or the 
composition of their carrying value. The changes in the following table to assumptions used in the impairment review would have, in isolation, 
led to an impairment loss being recognised in the year ended 31 March 2017:

Pre-tax risk adjusted discount rate
Long-term growth rate
Projected adjusted EBITDA1
Projected capital expenditure2

Change required for carrying value to equal recoverable amount

Ireland
pps
0.8
(0.9)
(1.2)
4.3

Portugal
pps
0.6
(0.6)
(0.9)
3.9

Czech Republic
pps
2.1
(2.4)
(2.8)
12.0

UK
pps
0.5
(0.6)
(0.8)
3.2

Notes:
1  Projected adjusted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash-generating units of the plans used for impairment testing.
2  Projected capital expenditure , which excludes licences and spectrum, is expressed as of capital expenditure as a percentage of revenue in the initial five years for all cash-generating units of the 

plans used for impairment testing. 

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued) 
 
 
 
 
 
 
 
 
121

Year ended 31 March 2016 
During the year ended 31 March 2016 impairment charges of €569 million were recorded in respect of the Group’s investments in Romania. 
The impairment charge related solely to goodwill. The recoverable amount of Romania was €0.9 billion. 

The impairment charges were driven by lower projected cash flows within the business plans resulting in our reassessment of expected future 
business performance in the light of the current trading environment.

The table below shows key assumptions used in the value in use calculations.

Pre-tax risk adjusted discount rate
Long-term growth rate
Projected adjusted EBITDA1
Projected capital expenditure2

Assumptions used in value in use calculation

Romania
% 
9.7
1.0
(0.3)
11.5–18.8

Germany
% 
8.2
0.5
3.1
14.5–15.6

Spain
% 
9.7
1.5
8.8
11.2–19.7

Notes:
1  Projected adjusted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash-generating units of the plans used for impairment testing.
2  Projected capital expenditure, which excludes licences and spectrum, is expressed as capital expenditure as a percentage of revenue in the initial five years for all cash-generating units of the 

plans used for impairment testing.

Sensitivity analysis
Other than as disclosed below, management believed that no reasonably possible change in any of the above key assumptions would cause the 
carrying value of any cash-generating unit to materially exceed its recoverable amount.

The estimated recoverable amounts of the Group’s operations in Romania, Germany and Spain were equal to, or not materially greater than, their 
carrying values; consequently, any adverse change in key assumptions would, in isolation, cause a further impairment loss to be recognised. 
The estimated recoverable amounts of the Group’s operations in Germany and Spain exceeded their carrying values by €2.0 billion and 
€1.0 billion respectively.

Pre-tax risk adjusted discount rate
Long-term growth rate
Projected adjusted EBITDA1
Projected capital expenditure2

Change required for carrying value  
to equal the recoverable amount

Germany
pps
0.5
(0.5)
(0.9)
4.4

Spain
pps 
0.6
(0.8)
(1.2)
4.8

The changes in the following table to assumptions used in the impairment review would have, in isolation, led to an (increase)/decrease to the 
aggregate impairment loss recognised in the year ended 31 March 2016.

Pre-tax adjusted discount rate
Long-term growth rate
Projected adjusted EBITDA1 
Projected capital expenditure2 

Increase by 2pps
€bn
(0.2)
0.3
0.2
(0.1)

Romania

Decrease by 2pps
€bn 
0.3
(0.2)
(0.2)
0.1

Notes:
1  Projected adjusted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash-generating units of the plans used for impairment testing.
2  Projected capital expenditure, which excludes licences and spectrum, is expressed as capital expenditure as a percentage of revenue in the initial five years for all cash-generating units of the 

plans used for impairment testing.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
 
 
 
 
122

5. Investment income and financing costs

Investment income comprises interest received from short-term investments and other receivables as well 
as certain foreign exchange movements. Financing costs mainly arise from interest due on bonds and commercial 
paper issued, bank loans and the results of hedging transactions used to manage foreign exchange and interest 
rate movements 

Investment income:
Available-for-sale investments:

Dividends received

Loans and receivables at amortised cost
Fair value through the income statement (held for trading)
Other1

Financing costs: 
Items in hedge relationships:

Other loans
Interest rate and cross-currency interest rate swaps
Fair value hedging instrument
Fair value of hedged item

Other financial liabilities held at amortised cost:

Bank loans and overdrafts
Bonds and other loans2
Interest (credit)/charge on settlement of tax issues3
Fair value through the income statement (held for trading):

Derivatives – forward starting swaps and futures

Other1,4

Net financing costs

Notes: 
1  Primarily comprises foreign exchange rate differences reflected in the income statement in relation to certain sterling and US dollar balances.
2  Amounts for 2018 include net foreign exchange losses of €181 million (2017: €533 million; 2016: €299 million).
3  Amounts for 2018 include a decrease (2017: increase, 2016: increase) in provision for potential interest on tax issues. 
4 

Interest capitalised for the year ended 31 March 2018 was €nil (2017: €nil, 2016: €nil).

2018
€m 

2017
€m 

2016
€m 

–
339
24
322
685

74
(128)
48
(36)

317
885
(11)

(75)
–
1,074
389

–
426
20
28
474

170
(235)
22
(16)

419
1,243
47

(244)
–
1,406
932

1
529
9
–
539

224
(127)
(140)
166

284
926
19

121
573
2,046
1,507

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued) 
 
 
 
123

6. Taxation

This note explains how our Group tax charge arises. The deferred tax section of the note also provides information 
on our expected future tax charges and sets out the tax assets held across the Group together with our view 
on whether or not we expect to be able to make use of these in the future. 

Accounting policies
Income tax expense represents the sum of the current and deferred taxes.

Current tax payable or recoverable is based on taxable profit for the year. Taxable profit differs from profit as reported in the income statement 
because some items of income or expense are taxable or deductible in different years or may never be taxable or deductible. The Group’s liability 
for current tax is calculated using tax rates and laws that have been enacted or substantively enacted by the reporting period date.

The Group recognises provisions for uncertain tax positions when the Group has a present obligation as a result of a past event and management 
judge that it is probable that there will be a future outflow of economic benefits from the Group to settle the obligation. Uncertain tax positions are 
assessed and measured on an issue by issue basis within the jurisdictions that we operate using management’s estimate of the most likely outcome. 
The Group recognises interest on late paid taxes as part of financing costs, and any penalties, if applicable, as part of the income tax expense. 

Deferred tax is the tax expected to be payable or recoverable in the future arising from temporary differences between the carrying amounts 
of assets and liabilities in the financial statements and the corresponding tax bases used in the computation of taxable profit. It is accounted for using 
the statement of financial position liability method. Deferred tax liabilities are generally recognised for all taxable temporary differences and deferred 
tax assets are recognised to the extent that it is probable that temporary differences or taxable profits will be available against which deductible 
temporary differences can be utilised.

Such assets and liabilities are not recognised if the temporary difference arises from the initial recognition (other than in a business combination) 
of assets and liabilities in a transaction that affects neither the taxable profit nor the accounting profit. Deferred tax liabilities are not recognised 
to the extent they arise from the initial recognition of non-tax deductible goodwill.

Deferred tax liabilities are recognised for taxable temporary differences arising on investments in subsidiaries and associates, and interests in joint 
arrangements, except where the Group is able to control the reversal of the temporary difference and it is probable that the temporary difference 
will not reverse in the foreseeable future.

The carrying amount of deferred tax assets is reviewed at each reporting period date and adjusted to reflect changes in the Group’s assessment that 
sufficient taxable profits will be available to allow all or part of the asset to be recovered.

Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset realised, based on tax rates 
that have been enacted or substantively enacted by the reporting period date.

Tax assets and liabilities are offset when there is a legally enforceable right to set off current tax assets against current tax liabilities and when they 
either relate to income taxes levied by the same taxation authority on either the same taxable entity or on different taxable entities which intend 
to settle the current tax assets and liabilities on a net basis.

Tax is charged or credited to the income statement, except when it relates to items charged or credited to other comprehensive income or directly 
to equity, in which case the tax is recognised in other comprehensive income or in equity.

Income tax expense 

United Kingdom corporation tax expense/(credit):

Current year1
Adjustments in respect of prior years

Overseas current tax expense/(credit):

Current year
Adjustments in respect of prior years

Total current tax expense

Deferred tax on origination and reversal of temporary differences:

United Kingdom deferred tax 
Overseas deferred tax

Total deferred tax (credit)/expense
Total income tax (credit)/expense2

Notes:
1  The 2016 credit relates to a claim under international conventions for the avoidance of double taxation. 
2  The income statement tax charge includes tax relief on capitalised interest.

2018 
€m

70
(5)
65

1,055 
(102)
 953 
1,018

39
(1,936)
(1,897)
(879)

2017
€m

27
(3)
24

961
(35)
926 
950

(16)
3,830
3,814
4,764

2016 
€m

(129)
53
(76)

812
21
833
757

(32)
4,212
4,180
4,937

UK operating profits are more than offset by statutory allowances for capital investment in the UK network and systems plus ongoing interest costs 
including those arising from the €10.3 billion of spectrum payments to the UK Government in 2000 and 2013.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
124

6. Taxation (continued)

Tax on discontinued operations

Tax credit on profit from ordinary activities of discontinued operations1
Tax charge relating to the gain on discontinuance
Total tax credit on discontinued operations

Note:
1  2018 includes a €925m credit (2017: €840m credit) relating to the impairment of Vodafone India.

Tax charged/(credited) directly to other comprehensive income

Current tax
Deferred tax
Total tax charged directly to other comprehensive income

Tax charged/(credited) directly to equity

Current tax
Deferred tax
Total tax charged/(credited) directly to equity

2018 
€m

(617)
15
(602)

2018 
€m
22
70
92

2018 
€m
–
9
9

2017 
€m

(973)
95
(878)

2017 
€m
(16)
44
28

2017 
€m
–
(9)
(9)

Factors affecting the tax expense for the year
The table below explains the differences between the expected tax expense, being the aggregate of the Group’s geographical split of profits 
multiplied by the relevant local tax rates and the Group’s total tax expense for each year.

Continuing profit/(loss) before tax as shown in the consolidated income statement

Aggregated expected income tax expense
Impairment losses with no tax effect
Disposal of Group investments
Effect of taxation of associates and joint ventures, reported within profit before tax
(Recognition)/derecognition of deferred tax assets for losses in Luxembourg and Spain1
Deferred tax following revaluation of investments in Luxembourg1
Previously unrecognised temporary differences we expect to use in the future
Previously unrecognised temporary differences utilised in the year
Current year temporary differences (including losses) that we currently do not expect to use
Adjustments in respect of prior year tax liabilities2
Revaluation of assets for tax purposes
Impact of tax credits and irrecoverable taxes
Deferred tax on overseas earnings
Effect of current year changes in statutory tax rates on deferred tax balances
Expenses not deductible (income not taxable) for tax purposes 
Income tax (credit)/expense

Note:
1  See note below below regarding deferred tax asset recognition in Luxembourg and Spain on pages 126 and 127.
2  2018 includes the impact of closing tax audits across the Group during the year, including in Germany and Romania.

2018 
€m
3,878

985
–
55
90
(1,583)
(330)
–
(29)
20
(244)
–
93
24
(44)
84
(879)

2017 
€m
2,792

795
–
(271)
23
1,603
(329)
(15)
(11)
139
(107)
(39)
98
26
2,755
97
4,764

2016 
€m

(514)
–
(514)

2016 
€m
(81)
293
212

2016 
€m
(8)
3
(5)

2016 
€m
(190)

85
168
83
(18)
1,288
3,037
–
(8)
50
(48)
–
(38)
17
95
226
4,937

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued) 
 
 
 
 
 
 
 
Deferred tax
Analysis of movements in the net deferred tax balance during the year:

1 April 2017
Foreign exchange movements
Charged to the income statement (continuing operations)
Charged directly to OCI
Credited directly to equity
Reclassifications
Arising on acquisition and disposals
31 March 2018

Deferred tax assets and liabilities, before offset of balances within countries, are as follows:

Accelerated tax depreciation
Intangible assets
Tax losses
Deferred tax on overseas earnings
Other temporary differences
31 March 2018

Amount 
credited/ 
(expensed) 
in income 
statement 
€m 
103
225
1,666
(24)
(73)
1,897

Gross 
deferred 
tax asset 
€m 
1,289
193
30,953
–
1,218
33,653

Gross 
deferred tax 
liability 
€m 
(1,342)
(571)
–
(108)
(132)
(2,153)

Less 
amounts 
unrecognised
€m 
(33)
16
(5,904)
–
(23)
(5,944)

Deferred tax assets and liabilities are analysed in the statement of financial position, after offset of balances within countries, as follows:

Deferred tax asset
Deferred tax liability
31 March 2018

At 31 March 2017, deferred tax assets and liabilities, before offset of balances within countries, were as follows:

Accelerated tax depreciation
Intangible assets
Tax losses
Deferred tax on overseas earnings
Other temporary differences
31 March 2017

Amount 
credited/ 
(expensed) 
in income 
statement 
€m 
160
353
(4,064)
(95)
(168)
(3,814)

Gross 
deferred 
tax asset 
€m 
1,368
127
30,590
–
1,347
33,432

Gross 
deferred tax 
liability 
€m 
(1,535)
(715)
–
(95)
(126)
(2,471)

Less 
amounts 
unrecognised
€m 
(55)
16
(7,138)
–
(19)
(7,196)

125

€m 
23,765
(25)
1,897
(70)
(9)
(4)
2
25,556

Net 
recognised 
deferred tax 
(liability)/ 
asset 
€m 
(86)
(362)
25,049
(108)
1,063
25,556

€m 
26,200
(644)
25,556

Net 
recognised 
deferred tax 
(liability)/ 
asset 
€m 
(222)
(572)
23,452
(95)
1,202
23,765

At 31 March 2017 deferred tax assets and liabilities were analysed in the statement of financial position, after offset of balances within countries, 
as follows:

Deferred tax asset
Deferred tax liability
31 March 2017

€m 
24,300
(535)
23,765

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
126

6. Taxation (continued)

Factors affecting the tax charge in future years
The Group’s future tax charge, and effective tax rate, could be affected by several factors including; tax reform in countries around the world, 
including any arising from the OECD’s or European Commission’s work on the taxation of the digital economy and European Commission initiatives 
such as the anti tax avoidance directive, proposed tax and financial reporting directive or as a consequence of state aid investigations, future 
corporate acquisitions and disposals, any restructuring of our businesses and the resolution of open tax issues (see below).

On 26 October 2017, the European Commission published a preliminary decision to open a formal investigation in relation to the “group financing 
exemption” (‘GFE’) in the UK’s controlled foreign company rules and whether the GFE constitutes unlawful State Aid. Their investigation remains 
ongoing. The Group has made claims under the GFE for practical reasons, however given that the Group’s Luxembourg financing activities are 
properly established and operate in accordance with EU and local law as well as the OECD’s transfer pricing guidelines, we do not anticipate any 
significant impact should a finding of unlawful State Aid be ultimately upheld.

We do not anticipate any significant impact on our future tax charge, liabilities or assets, as a result of the triggering of Article 50(2) of the Treaty 
on European Union but cannot rule out the possibility that, for example, a failure to reach satisfactory arrangements for the UK’s future relationship 
with the European Union, could have an impact on such matters. We continue to monitor developments in this area.

The Group is routinely subject to audit by tax authorities in the territories in which it operates and, specifically, in India these are usually resolved 
through the Indian legal system. The Group considers each issue on its merits and, where appropriate, holds provisions in respect of the potential 
tax liability that may arise. As at 31 March 2018, the Group holds provisions for such potential liabilities of €521 million (2017: €711 million). 
These provisions relate to multiple issues, across the jurisdictions in which the Group operates. The reduction relates to the closure of tax audits 
across the Group during the year, including in Germany and Romania.

As the tax impact of a transaction can be uncertain until a conclusion is reached with the relevant tax authority or through a legal process, 
the amount ultimately paid may differ materially from the amount accrued and could therefore affect the Group’s overall profitability and cash flows 
in future periods. See note 29 “Contingent liabilities and legal proceedings” to the consolidated financial statements.

At 31 March 2018, the gross amount and expiry dates of losses available for carry forward are as follows:

Losses for which a deferred tax asset is recognised
Losses for which no deferred tax is recognised 

Expiring 
within 
5 years 
€m 
266
621
887

At 31 March 2017, the gross amount and expiry dates of losses available for carry forward were as follows:

Losses for which a deferred tax asset is recognised 
Losses for which no deferred tax is recognised 

Expiring 
within 
5 years 
€m 
292
352
644

Expiring 
beyond 
6 years 
€m 
–
3,074
3,074

Expiring 
beyond 
6 years 
€m 
65
1,503
1,568

Unlimited 
€m 
103,452
21,994
125,446

Total 
€m 
103,718
25,689
129,407

Unlimited 
€m 
97,335
28,556
125,891

Total 
€m 
97,692
30,411
128,103

Deferred tax assets on losses in Luxembourg
Included in the table above are losses of €81,740 million (2017: €82,634 million) that have arisen in Luxembourg companies, principally as a result 
of revaluations of those companies’ investments for local GAAP purposes.

A deferred tax asset of €21,261 million (2017: €19,632 million) has been recognised in respect of these losses, as we conclude it is probable that the 
Luxembourg entities will continue to generate taxable profits in the future against which we can utilise these losses. The Luxembourg companies’ 
income is derived from the Group’s internal financing and procurement and roaming activities. The Group has reviewed the latest forecasts for the 
Luxembourg companies, including their ability to continue to generate income beyond the forecast period under the tax laws substantively enacted 
at the balance sheet date. The assessment also considered whether the structure of the Group would continue to allow the generation of taxable 
income. Based on this the Group conclude that it is probable that the Luxembourg companies will continue to generate taxable income in the future. 
Any future changes in tax law or the structure of the Group could have a significant effect on the use of losses, including the period over which the 
losses can be utilised. 

Based on the current forecasts the losses will be fully utilised over the next 55 to 60 years. A 5%-10% change in the forecast income in Luxembourg 
would change the period over which the losses will be fully utilised by three to five years.

During the current year the Group recognised an additional €330 million (2017: €329 million) of our deferred tax assets as a result of the revaluation 
of investments based upon the local GAAP financial statements, and tax returns at 31 March 2018. The Group has recognised €1,603 million 
of deferred tax asset as a result of higher interest rates reducing the length of time over which these losses will be utilised. Revaluation of investments 
for local GAAP purposes, which are based on the Group’s value in use calculations, can give rise to impairments or the reversal of previous 
impairments. These can result in a significant change to our deferred tax assets and the period over which these assets can be utilised. 

In addition to the above, €2,587 million (2017; €993 million) of the Group’s Luxembourg losses expire and no deferred tax asset is recognised as they 
will expire before we can use these losses. The remaining losses do not expire. We also have €9,132 million (2017: €9,132 million) of Luxembourg 
losses in a former Cable & Wireless Worldwide Group company, for which no deferred tax asset has been recognised as it is uncertain whether these 
losses will be utilised.

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued) 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
127

Deferred tax assets on losses in Germany
The Group has tax losses of €18,034 million (2017: €18,139 million) in Germany arising on the write down of investments in Germany in 2000. 
The losses are available to use against both German federal and trade tax liabilities and they do not expire. 

A deferred tax asset of €2,796 million (2017: €2,799 million) has been recognised in respect of these losses as we conclude it is probable that the 
German business will continue to generate taxable profits in the future against which we can utilise these losses. The Group has reviewed the latest 
forecasts for the German business which incorporate the unsystematic risks of operating in the telecommunications business (see pages 38 to 45). 
In the period beyond the 5 year forecast we have reviewed the profits inherent in the terminal period and based on these and our expectations for 
the German business we believe it is probable the German losses will be fully utilised.

Based on the current forecasts the losses will be fully utilised over the next 10 to 12 years. A 5%-10% change in the forecast profits of the German 
business would not significantly alter the utilisation period.

Deferred tax assets on losses in Spain
The Group has tax losses of €3,521 million (2017: €3,646 million) in Spain and which are available to offset against the future profits of the Grupo 
Corporativo ONO business. The losses do not expire.

A deferred tax asset of €880 million (2017: €914 million) has been recognised in respect of these losses as we conclude it is probable that the 
Spanish business will continue to generate taxable profits in the future against which we can utilise these losses. During the year, the Group also 
derecognised a deferred tax asset of €20 million related to losses in Spain which we do not expect to utilise in the future.

The Group has reviewed the latest forecasts for the Spanish business which incorporate the unsystematic risks of operating in the 
telecommunications business (see pages 38 to 45). In the period beyond the five year forecast we have reviewed the profits inherent in the value 
in use calculations and based on these and our expectations for the Spanish business we believe it is probable the losses will be fully utilised.

Based on the current forecasts the losses will be fully utilised over the next 22 to 25 years. A 5%-10% change in the forecast profits of the Spanish 
business would change the period over which the losses are utilised by one to two years.

Other tax losses
The Group has losses amounting to €7,544 million (2017: €7,880 million) in respect of UK subsidiaries which are only available for offset against 
future capital gains and since it is uncertain whether these losses will be utilised, no deferred tax asset has been recognised, in line with the prior year.

The remaining losses relate to a number of other jurisdictions across the Group. There are also €12 million (2017: €108 million) of unrecognised other 
temporary differences.

The Group holds a deferred tax liability of €108 million (2017: €95 million) in respect of deferred taxation that would arise if temporary differences 
on investments in subsidiaries, associates and interests in joint ventures were to be realised after the balance sheet date (see table on page 126).

No deferred tax liability has been recognised in respect of a further €16,049 million (2017: €20,237 million) of unremitted earnings of subsidiaries, 
associates and joint ventures because the Group is in a position to control the timing of the reversal of the temporary difference and it is probable 
that such differences will not reverse in the foreseeable future. It is not practicable to estimate the amount of unrecognised deferred tax liabilities 
in respect of these unremitted earnings.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information128

7. Discontinued operations and assets and liabilities held for sale

Following the agreement to combine our Indian operations with Idea Cellular into a jointly controlled company, 
in accordance with IFRS accounting standards, the results of Vodafone India are included in discontinued 
operations. The Group will continue to actively manage these operations until the transaction completes. 

Discontinued operations
On 20 March 2017, Vodafone announced the agreement to combine its subsidiary, Vodafone India (excluding its 42% stake in Indus Towers), with 
Idea Cellular, which is listed on the Indian Stock Exchanges, with the combined company to be jointly controlled by Vodafone and the Aditya Birla 
Group. Consequently, Vodafone India is now accounted for as a discontinued operation, the results of which are detailed below.

Income statement and segment analysis of discontinued operations

Revenue 
Cost of sales
Gross profit 
Selling and distribution expenses 
Administrative expenses 
Impairment losses (note 4)
Other income and expense1
Operating profit/(loss)
Financing costs 
Profit/(loss) before taxation
Income tax (expense)/credit
Profit/(loss) after tax of discontinued operations

Pre-tax loss on the re-measurement of disposal group
Income tax credit
After tax loss on the re-measurement of disposal group

2018 
€m 
4,648
(2,995)
1,653
(237)
(533)
–
416
1,299
(715)
584
(308)
276

(3,170)
925
(2,245)

2017 
€m 
5,827
(4,504)
1,323
(276)
(703)
(4,515)
–
(4,171)
(909)
(5,080)
973
(4,107)

–
–
–

(Loss)/profit for the financial year from discontinued operations

(1,969)

(4,107)

(Loss)/earnings per share from discontinued operations

– Basic
– Diluted

Total comprehensive (expense)/income for the financial year from discontinued operations

Attributable to owners of the parent

2018 
eurocents 
(7.09)c
(7.06)c

2017 
eurocents 
(14.68)c
(14.68)c

2018 
€m 
(1,969)

2017 
€m 
(4,107)

2016 
€m 
6,120
(4,799)
1,321
(264)
(634)
–
–
423
(932)
(509)
514
5

–
–
–

5

2016 
eurocents 
0.02c
0.02c

2016 
€m 
5

For the year ended 31 March 2018, as a discontinued operation, Vodafone India has been valued at fair value less costs of disposal.

Vodafone India’s fair value less costs of disposal is not observable in a quoted market. As the completion of the Vodafone India and Idea Cellular 
Limited merger is expected to complete in June 2018, the fair value of Vodafone India has been assessed to be primarily determined by reference 
to the Idea Cellular Limited quoted share price as at 31 March 2018 of INR 75.9 per share. This technique is considered to result in a “level 2” 
valuation2 under IFRS 13, as while the quoted price for Idea is observable, further adjustments, such as the assumption regarding the disposal 
of Vodafone India with a certain level of debt, are required to estimate fair value less costs of disposal. For the year ended 31 March 2018, the Group 
has recorded a non-cash charge of €3,170 million (€2,245 million net of tax), included in discontinued operations, as a result of the re-measurement 
of Vodafone India’s fair value less costs of disposal. Fair value at the equity level has been assessed to be INR 223 billion (2017: INR 370 billion), 
equivalent to €2.8 billion (2017: €5.3 billion) at the foreign exchange rates prevailing at those dates.

Should the competitive environment in India become more intense, there could be a further significant deterioration in the operations 
of Vodafone India Limited and Idea Cellular Limited impacting the entities’ expected future cash flows. This may lead to a further impairment loss 
being recognised.

The initial investment in the joint venture expected to be formed by the merger of Vodafone India Limited and Idea Cellular Limited in the financial 
year ending 31 March 2019 will also be measured in part by reference to the share price of Idea Cellular Limited at the date of completion. 
Accordingly the accounting gain or loss on the disposal of Vodafone India Limited to be recognised at that point, will in part be dependent on the 
share price of Idea Cellular Limited at that date. A change in the share price of Idea Cellular Limited from INR 75.9 per share as at 31 March 2018, 
to INR 85.9 per share or to INR 65.9 per share would give rise to a potential gain or loss of approximately €0.5 billion respectively. Based on Idea 
Cellular Limited’s share price of INR 51.75 per share as at 14 May 2018, the accounting loss on the disposal of Vodafone India would be approximately 
€1.2 billion based on the 31 March 2018 foreign exchange rate.

Notes:
1 
2  Level 2 classification comprises items where fair value is determined from inputs other than quoted prices that are observable for the asset or liability, either directly or indirectly.

Includes the profit on disposal of Vodafone India’s standalone towers business to ATC Telecom during the year. See note 28 for further details.

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued)129

The Group will also realise as part of the disposal of Vodafone India Limited a loss comprising the cumulative foreign exchange losses arising from the 
retranslation of the consolidated net assets of Vodafone India Limited (which has a functional currency of Indian Rupee) to the Group’s presentation 
currency in the period from acquisition of the Group’s interest to the date of disposal. This foreign exchange is required to be recycled to the income 
statement from the translation reserve. Based on the 31 March 2018 exchange rate of €:INR: 80.48, a loss of approximately €1.9 billion would arise. 
The actual loss from the recycling of foreign exchange previously recognised in equity that would be recognised in the year ending 31 March 2019, 
will depend on the INR:€ exchange rate at the date of completion. A change in the exchange rate from €:INR 80.48 to €:INR 85.5 or to €:INR 75.5 
would give rise to a foreign exchange loss of approximately €2.1 billion and €1.8 billion respectively.

Assets and liabilities held for sale
Assets and liabilities relating to our operations in India have been classed as held for sale on the consolidated statement of financial position 
at 31 March 2018 and 31 March 2017. The relevant assets and liabilities are detailed in the table below.

Assets and liabilities held for sale1

Non-current assets
Goodwill
Other intangible assets
Property, plant and equipment
Deferred tax assets
Trade and other receivables

Current assets
Inventory
Taxation recoverable
Trade and other receivables
Other investments
Cash and cash equivalents

Total assets held for sale

Non-current liabilities
Long-term borrowings
Post employment benefits
Provisions
Trade and other payables

Current liabilities
Short-term borrowings
Provisions
Trade and other payables

Total liabilities held for sale

2018 
€m 

2017 
€m 

–
5,937
2,823
1,641
526
10,927

–
1,219
936
11
727
2,893
13,820

(6,687)
(14)
(665)
(32)
(7,398)

(1,756)
(18)
(1,827)
(3,601)
(10,999)

–
9,214
3,462
1,202
694
14,572

1
1,311
831
13
467
2,623
17,195

(8,024)
(15)
(784)
(39)
(8,862)

(1,139)
(25)
(1,768)
(2,932)
(11,794)

Note:
1  Total net debt in India at 31 March 2018 was €7,714 million (2017: €8,674 million). This comprised cash of €727 million (2017: €467 million), licence payables classified as debt of €6,418 million 
(2017: €7,143 million) and €2,025 million (2017: €2,020 million) of other borrowings, together with €2 million (2017: €22 million) of derivative financial instruments reported within Trade 
and other receivables and Trade and other payables. €345 million (2017: €499 million) of the licence payables classified as debt have been paid in cash. The cash payment is reported in the 
consolidated statement of cash flows as cash flows from financing activities. Each of the eight legal entities within the Vodafone India Group provide cross guarantees to the lenders in respect 
of debt contracted by the other entities.

Deferred tax assets on losses in India
The Group recognises a deferred tax asset of €1,641 million (2017: €1,202 million) relating to its Indian business. This includes a deferred tax asset 
of €1,290 million (2017: €816 million) relating to losses, which do not expire. The deferred tax asset has been recognised as we conclude it is probable 
that we will generate taxable profits in the future, against which we can utilise these losses.

The Group has reviewed the latest forecasts for the Indian business which incorporate the unsystematic risks of operating in the 
telecommunications business (see pages 38 to 45). In the period beyond the five year forecast, we have reviewed the profits inherent in the 
valuation of Indian business, and based on these and our expectations for the Indian business we believe it is probable the losses will be fully utilised. 
Based on the current forecasts the losses will be fully utilised over the next 11 to 13 years.

We do not recognise a deferred tax asset of €399 million (2017: €352 million) in relation to losses where we currently believe that is not probable 
these losses will be utilised in the future.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information130

8. Earnings per share 

Basic earnings per share is the amount of profit generated for the financial year attributable to equity shareholders 
divided by the weighted average number of shares in issue during the year.

Weighted average number of shares for basic earnings per share
Effect of dilutive potential shares: restricted shares and share options
Weighted average number of shares for diluted earnings per share

Earnings/(loss) for earnings per share from continuing operations
(Loss)/earnings for earnings per share from discontinued operations
Earnings/(loss) for basic and diluted earnings per share

Basic earnings/(loss) per share from continuing operations
Basic (loss)/earnings per share from discontinued operations
Basic earnings/(loss) per share

Diluted earnings/(loss) per share from continuing operations
Diluted (loss)/earnings per share from discontinued operations
Diluted earnings/(loss) per share

9. Equity dividends

2018 
Millions 
27,770
87
27,857

2018
€m 
4,408
(1,969)
2,439

eurocents 
15.87c
(7.09)c
8.78c

eurocents 
15.82c
(7.06)c
8.76c

2017 
Millions 
27,971
–
27,971

2017
€m 
(2,190)
(4,107)
(6,297)

eurocents 
(7.83)c
(14.68)c
(22.51)c

eurocents 
(7.83)c
(14.68)c
(22.51)c

2016 
Millions 
26,692
–
26,692

2016
€m 
(5,410)
5
(5,405)

eurocents 
(20.27)c
0.02c
(20.25)c

eurocents 
(20.27)c
0.02c
(20.25)c

Dividends are one type of shareholder return, historically paid to our shareholders in February and August. 

Declared during the financial year:
Final dividend for the year ended 31 March 2017: 10.03 eurocents per share
(2016: 7.77 pence per share, 2015: 7.62 pence per share)
Interim dividend for the year ended 31 March 2018: 4.84 eurocents per share
(2017: 4.74 eurocents per share, 2016: 3.68 pence per share)

Proposed after the end of the year and not recognised as a liability:
Final dividend for the year ended 31 March 2018: 10.23 eurocents per share 
(2017: 10.03 eurocents per share, 2016: 7.77 pence per share)

2018 
€m 

2017
€m 

2016
€m 

2,670

1,291
3,961

2,447

1,262
3,709

2,852

1,381
4,233

2,729

2,670

2,447

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued) 
 
 
 
 
131

10. Intangible assets 

The statement of financial position contains significant intangible assets, mainly in relation to goodwill and 
licences and spectrum. Goodwill, which arises when we acquire a business and pay a higher amount than the fair 
value of its net assets primarily due to the synergies we expect to create, is not amortised but is subject to annual 
impairment reviews. Licences and spectrum are amortised over the life of the licence. For further details see 
“Critical accounting judgements” in note 1 “Basis of preparation” to the consolidated financial statements.

Accounting policies
Identifiable intangible assets are recognised when the Group controls the asset, it is probable that future economic benefits attributed to the asset 
will flow to the Group and the cost of the asset can be reliably measured. Identifiable intangible assets are recognised at fair value when the Group 
completes a business combination. The determination of the fair values of the separately identified intangibles, is based, to a considerable extent, 
on management’s judgement.

Goodwill
Goodwill arising on the acquisition of an entity represents the excess of the cost of acquisition over the Group’s interest in the net fair value of the 
identifiable assets, liabilities and contingent liabilities of the entity recognised at the date of acquisition.

Goodwill is initially recognised as an asset at cost and is subsequently measured at cost less any accumulated impairment losses. Goodwill is not 
subject to amortisation but is tested for impairment annually or whenever there is evidence that it may be required. Goodwill is denominated in the 
currency of the acquired entity and revalued to the closing exchange rate at each reporting period date.

Negative goodwill arising on an acquisition is recognised directly in the income statement.

On disposal of a subsidiary or a jointly controlled entity, the attributable amount of goodwill is included in the determination of the profit or loss 
recognised in the income statement on disposal.

Finite lived intangible assets
Intangible assets with finite lives are stated at acquisition or development cost, less accumulated amortisation. The amortisation period and method 
is reviewed at least annually. Changes in the expected useful life or the expected pattern of consumption of future economic benefits embodied 
in the asset are accounted for by changing the amortisation period or method, as appropriate, and are treated as changes in accounting estimates.

Licence and spectrum fees
Amortisation periods for licence and spectrum fees are determined primarily by reference to the unexpired licence period, the conditions for licence 
renewal and whether licences are dependent on specific technologies. Amortisation is charged to the income statement on a straight-line basis over 
the estimated useful lives from the commencement of related network services.

Computer software
Computer software comprises software purchased from third parties as well as the cost of internally developed software. Computer software 
licences are capitalised on the basis of the costs incurred to acquire and bring into use the specific software. Costs that are directly associated with 
the production of identifiable and unique software products controlled by the Group, and are probable of producing future economic benefits, 
are recognised as intangible assets. Direct costs of software development include employee costs and directly attributable overheads.

Software integral to an item of hardware equipment is classified as property, plant and equipment. 

Costs associated with maintaining software programs are recognised as an expense when they are incurred. 

Internally developed software is recognised only if all of the following conditions are met:

 – an asset is created that can be separately identified;

 – it is probable that the asset created will generate future economic benefits; and

 – the development cost of the asset can be measured reliably

Amortisation is charged to the income statement on a straight-line basis over the estimated useful life from the date the software is available for use.

Other intangible assets
Other intangible assets, including brands and customer bases, are recorded at fair value at the date of acquisition. Amortisation is charged to the 
income statement, over the estimated useful lives of intangible assets from the date they are available for use, on a straight-line basis, with the 
exception of customer relationships which are amortised on a sum of digits basis. The amortisation basis adopted for each class of intangible asset 
reflects the Group’s consumption of the economic benefit from that asset. 

Estimated useful lives
The estimated useful lives of finite lived intangible assets are as follows:

 – Licence and spectrum fees
 – Computer software
 – Brands
 – Customer bases

3–25 years
3–5 years
1–10 years
2–15 years

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information132

10. Intangible assets (continued)

Cost:
31 March 2016
Transfer of assets held for sale 

Exchange movements
Arising on acquisition
Additions 
Disposals1
Other
31 March 2017
Exchange movements
Arising on acquisition
Disposal of subsidiaries
Additions 
Disposals
Other
31 March 2018

Accumulated impairment losses and amortisation:
31 March 2016
Transfer of assets held for sale

Exchange movements
Amortisation charge for the year
Disposals1
Other
31 March 2017
Exchange movements
Disposal of subsidiaries
Amortisation charge for the year
Disposals
Other
31 March 2018

Net book value:
31 March 2017
31 March 2018

 Goodwill 
€m 

93,990 
(3,680)
90,310 
(90)
1 
– 
– 
– 
90,221 
(313)
5 
– 
– 
– 
– 
89,913 

65,752 
(2,086)
63,666 
(253)
– 
– 
– 
63,413 
(234)
– 
– 
– 
– 
63,179 

Licences and 
spectrum 
€m 

40,973 
(9,472)
31,501 
(1,023)
10 
359 
(72)
– 
30,775 
(855)
– 
(1,712)
747 
(158)
– 
28,797 

17,128 
(1,334)
15,794 
(548)
1,780 
(72)
– 
16,954 
(398)
(779)
1,758 
(158)
– 
17,377 

Computer 
software 
€m 

15,729 
(201)
15,528 
(174)
11 
2,193 
(499)
(97)
16,962 
(233)
– 
(222)
2,261 
(1,381)
26 
17,413 

10,927 
(160)
10,767 
(152)
2,106 
(486)
(87)
12,148 
(183)
(173)
2,105 
(1,357)
1 
12,541 

Other 
€m 

7,446 
(152)
7,294 
158 
5 
3 
(30)
– 
7,430 
(72)
– 
– 
3 
(6)
(10)
7,345 

5,767 
(152)
5,615 
133 
935 
(30)
– 
6,653 
(65)
– 
536 
(6)
(4)
7,114 

Total 
€m 

158,138 
(13,505)
144,633 
(1,129)
27 
2,555 
(601)
(97)
145,388 
(1,473)
5 
(1,934)
3,011 
(1,545)
16 
143,468 

99,574 
(3,732)
95,842 
(820)
4,821 
(588)
(87)
99,168 
(880)
(952)
4,399 
(1,521)
(3)
100,211

26,808
26,734 

13,821
11,420 

4,814
4,872 

777
231 

46,220
43,257 

Note:
1  Disposals of licences and spectrum comprise the removal of fully amortised assets that have expired.

For licences and spectrum and other intangible assets, amortisation is included within the cost of sales line within the consolidated 
income statement. 

The net book value and expiry dates of the most significant licences are as follows: 

Germany
Italy
UK
Qatar

Expiry date
2020/2021/2025/2033
2018/2021/2029
2023/2033/2038
2028/2029

2018 
€m 
4,053
1,896
2,316
–

2017 
€m 
4,726
1,442
2,818
1,164

The remaining amortisation period for each of the licences in the table above corresponds to the expiry date of the respective licence. A summary 
of the Group’s most significant spectrum licences can be found on pages 204 and 205.

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued) 
 
 
 
 
 
 
 
 
 
 
 
 
 
133

11. Property, plant and equipment 

The Group makes significant investments in network equipment and infrastructure – the base stations and 
technology required to operate our networks – that form the majority of our tangible assets. All assets are 
depreciated over their useful economic lives. For further details on the estimation of useful economic lives, 
see “Critical accounting judgements” in note 1 “Basis of preparation” to the consolidated financial statements.

Accounting policies
Land and buildings held for use are stated in the statement of financial position at their cost, less any subsequent accumulated depreciation and any 
accumulated impairment losses.

Amounts for equipment, fixtures and fittings, which includes network infrastructure assets and which together comprise an all but insignificant 
amount of the Group’s property, plant and equipment, are stated at cost less accumulated depreciation and any accumulated impairment losses.

Assets in the course of construction are carried at cost, less any recognised impairment losses. Depreciation of these assets commences when the 
assets are ready for their intended use.

The cost of property, plant and equipment includes directly attributable incremental costs incurred in their acquisition and installation.

Depreciation is charged so as to write off the cost of assets, other than land, using the straight-line method, over their estimated useful lives, 
as follows:

Land and buildings
 – Freehold buildings
 – Leasehold premises

25–50 years
the term of the lease

Equipment, fixtures and fittings
 – Network infrastructure and other

1–35 years

Depreciation is not provided on freehold land.

Assets held under finance leases are depreciated over their expected useful lives on the same basis as owned assets or, where shorter, the term 
of the relevant lease.

The gain or loss arising on the disposal or retirement of an item of property, plant and equipment is determined as the difference between any sale 
proceeds and the carrying amount of the asset and is recognised in the income statement.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information134

11. Property, plant and equipment (continued) 

Cost:
31 March 2016
Reclassification as held for sale

Exchange movements
Arising on acquisition
Additions
Disposals
Other
31 March 2017

Exchange movements
Additions
Disposals
Disposal of subsidiaries
Other
31 March 2018

Accumulated depreciation and impairment:
31 March 2016 
Reclassification as held for sale

Exchange movements
Charge for the year
Disposals 
Other
31 March 2017

Exchange movements
Charge for the year
Disposals 
Disposal of subsidiaries
Other
31 March 2018

Net book value:
31 March 2017
31 March 2018

Land and 
buildings 
€m 

2,393
(103)
2,290
(42)
–
104
(94)
8
2,266

(38)
88
(94)
–
3
2,225

1,141
(36)
1,105
(15)
139
(89)
1
1,141

(17)
123
(83)
–
1
1,165

Equipment, 
fixtures 
and fittings 
€m 

74,486
(7,445)
67,041
(1,779)
7
5,184
(2,522)
273
68,204

(1,415)
4,969
(2,720)
(552)
46
68,532

40,223
(3,812)
36,411
(1,087)
6,126
(2,454)
129
39,125

(816)
5,887
(2,675)
(287)
33
41,267

Total 
€m 

76,879
(7,548)
69,331
(1,821)
7
5,288
(2,616)
281
70,470

(1,453)
5,057
(2,814)
(552)
49
70,757

41,364
(3,848)
37,516
(1,102)
6,265
(2,543)
130
40,266

(833)
6,010
(2,758)
(287)
34
42,432

1,125
1,060

29,079
27,265

30,204
28,325

The net book value of land and buildings and equipment, fixtures and fittings includes €3 million and €681 million respectively (2017: €3 million and 
€608 million) in relation to assets held under finance leases.  

 Included in the net book value of land and buildings and equipment, fixtures and fittings are assets in the course of construction, which are not 
depreciated, with a cost of €15 million and €1,224 million respectively (2017: €10 million and €1,234 million). 

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued) 
 
 
 
 
 
 
 
 
 
135

12. Investments in associates and joint arrangements

The Group holds interests in an associate in Kenya, where we have significant influence, as well as in a number 
of joint arrangements in the UK, the Netherlands, India and Australia, where we share control with one or more 
third parties. For further details see “Critical accounting judgements” in note 1 “Basis of preparation” to the 
consolidated financial statements.

Accounting policies
Interests in joint arrangements
A joint arrangement is a contractual arrangement whereby the Group and other parties undertake an economic activity that is subject to joint 
control; that is, when the relevant activities that significantly affect the investee’s returns require the unanimous consent of the parties sharing 
control. Joint arrangements are either joint operations or joint ventures.

Gains or losses resulting from the contribution or sale of a subsidiary as part of the formation of a joint arrangement are recognised in respect 
of the Group’s entire equity holding in the subsidiary.

Joint operations
A joint operation is a joint arrangement whereby the parties that have joint control have the rights to the assets, and obligations for the liabilities, 
relating to the arrangement or that other facts and circumstances indicate that this is the case. The Group’s share of assets, liabilities, revenue, 
expenses and cash flows are combined with the equivalent items in the financial statements on a line-by-line basis.

Any goodwill arising on the acquisition of the Group’s interest in a jointly controlled entity is accounted for in accordance with the Group’s accounting 
policy for goodwill arising on the acquisition of a subsidiary.

Joint ventures
A joint venture is a joint arrangement whereby the parties that have joint control have the rights to the net assets of the arrangement.

At the date of acquisition, any excess of the cost of acquisition over the Group’s share of the net fair value of the identifiable assets, liabilities and 
contingent liabilities of the joint venture is recognised as goodwill. The goodwill is included within the carrying amount of the investment.

The results and assets and liabilities of joint ventures are incorporated in the consolidated financial statements using the equity method 
of accounting. Under the equity method, investments in joint ventures are carried in the consolidated statement of financial position at cost 
as adjusted for post-acquisition changes in the Group’s share of the net assets of the joint venture, less any impairment in the value of the investment. 
The Group’s share of post-tax profits or losses are recognised in the consolidated income statement. Losses of a joint venture in excess of the 
Group’s interest in that joint venture are recognised only to the extent that the Group has incurred legal or constructive obligations or made 
payments on behalf of the joint venture.

Associates
An associate is an entity over which the Group has significant influence and that is neither a subsidiary nor an interest in a joint arrangement.

Significant influence is the power to participate in the financial and operating policy decisions of the investee but where the Group does not have 
control or joint control over those policies.

At the date of acquisition, any excess of the cost of acquisition over the Group’s share of the net fair value of the identifiable assets, liabilities 
and contingent liabilities of the associate is recognised as goodwill. The goodwill is included within the carrying amount of the investment.

The results and assets and liabilities of associates are incorporated in the consolidated financial statements using the equity method of accounting. 
Under the equity method, investments in associates are carried in the consolidated statement of financial position at cost as adjusted for post-
acquisition changes in the Group’s share of the net assets of the associate, less any impairment in the value of the investment. The Group’s share 
of post-tax profits or losses are recognised in the consolidated income statement. Losses of an associate in excess of the Group’s interest 
in that associate are recognised only to the extent that the Group has incurred legal or constructive obligations or made payments on behalf 
of the associate.

Joint operations
The Company’s principal joint operation has share capital consisting solely of ordinary shares and is indirectly held, and principally operates in the 
UK. The financial and operating activities of the operation are jointly controlled by the participating shareholders and are primarily designed for all 
but an insignificant amount of the output to be consumed by the shareholders.

Name of joint operation
Cornerstone Telecommunications Infrastructure Limited

Note:
1  Effective ownership percentages of Vodafone Group Plc at 31 March 2018 rounded to the nearest tenth of one percent.

Principal activity 
Network infrastructure

Country of 
incorporation or 
registration
UK

Percentage1
shareholdings
50.0

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information136

12. Investments in associates and joint arrangements (continued)

Joint ventures and associates

Investment in joint ventures
Investment in associates
31 March

2018 
€m 
2,097
441
2,538

2017
€m 
2,689
449
3,138

Joint ventures
The financial and operating activities of the Group’s joint ventures are jointly controlled by the participating shareholders. The participating 
shareholders have rights to the net assets of the joint ventures through their equity shareholdings. Unless otherwise stated, the Company’s principal 
joint ventures all have share capital consisting solely of ordinary shares and are all indirectly held. The country of incorporation or registration of all 
joint ventures is also their principal place of operation.

Name of joint venture
VodafoneZiggo Group Holding B.V.3
Indus Towers Limited2
Vodafone Hutchison Australia Pty Limited3

Principal activity 

Country of 
incorporation or 
registration
Network operator Netherlands
India
Australia

Network infrastructure
Network operator

Percentage1
shareholdings
50.0
42.0
50.0

Notes:
1  Effective ownership percentages of Vodafone Group Plc at 31 March 2018 rounded to the nearest tenth of one percent.
2  42% of Indus Towers Limited is held by Vodafone India Limited (‘VIL’).
3  Vodafone Hutchison Australia Pty Limited and VodafoneZiggo Group Holding B.V. have a year end of 31 December.

The following table provides aggregated financial information for the Group’s joint ventures as it relates to the amounts recognised in the income 
statement, statement of comprehensive income and statement of financial position.

VodafoneZiggo Group Holding B.V.
Indus Towers Limited
Vodafone Hutchison Australia Pty Limited
Other
Total

Investment in joint ventures

2018 
€m

2017
€m
2,119 2,736
893 1,032
(1,156)
(979)
77
64
2,097 2,689

 2016 
€m
–
982
(1,032)
79
29

(Loss)/profit from 
continuing operations

Other comprehensive 
 income

Total comprehensive
 (expense)/income

2018 
€m
(398)
135
32
(15)
(246)

 2017
€m
(160)
98
(59)
(14)
(135)

 2016 
€m
–
101
(153)
(39)
(91)

2018 
€m
1
–
–
–
1

 2017
€m
2
–
–
–
2

 2016 
€m
–
–
(1)
–
(1)

2018 
€m
(397)
135
32
(15)
(245)

 2017
€m
(158)
98
(59)
(14)
(133)

 2016 
€m
–
101
(154)
(39)
(92)

The summarised financial information for each of the Group’s material equity accounted joint ventures on a 100% ownership basis is set out below.

VodafoneZiggo Group  
Holding B.V.

Indus Towers Limited

Vodafone Hutchison  
Australia Pty Limited

2018 
€m

 2017
€m

2016 
€m

2018 
€m

2017
€m

2016 
€m

2018 
€m

 2017
€m

 2016 
€m

Income statement and statement of comprehensive income
Revenue
Depreciation and amortisation
Interest income
Interest expense
Income tax income/(expense)
(Loss)/profit from continuing operations

Other comprehensive income/(expense)
Total comprehensive (expense)/income

Statement of financial position
Non-current assets
Current assets
Non-current liabilities
Current liabilities
Equity shareholders’ funds
Cash and cash equivalents within current assets
Non-current liabilities excluding trade and other payables 
and provisions
Current liabilities excluding trade and other payables and provisions

3,972
(2,232)
6
(543)
287
(795)
3
(792)

1,014
(764)
23
(117)
105
(320)
3
(317)

773

18,721 20,303
721
(13,303) (14,015)
(1,538)
(1,953)
(5,471)
(4,238)
273
355

(12,510) (13,668)
–

(1)

–
–
–
–
–
–
–
–

2,477 2,379 2,277
(489)
(407)
(303)
10
22
16
(86)
(91)
(74)
(186)
(267)
(316)
240
234
322
–
–
–
240
234
322

2,518 2,287 2,354
(517)
(473)
(483)
2
3
3
(268)
(240)
(230)
–
1
–
(306)
(117)
64
(2)
–
–
(308)
(117)
64

1,598 1,995
326
(545)
(825)
(951)
29

520
(476)
(814)
(828)
15

(136)
(396)

(188)
(375)

2,317
3,241
892
194
(1,460)
(4,478)
(1,125)
(4,301)
2,168 2,552
68

104

(4,453)

(1,435)
(464) (3,563)

The Group received a dividend from Indus Towers Limited of €138 million in the year to 31 March 2018 (2017: €126 million; 2016: €nil) and a dividend 
of €220 million from VodafoneZiggo Group Holding B.V. (2017: €76 million; 2016: €nil).

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued) 
 
 
 
 
137

Reconciliation of summarised financial information
The reconciliation of summarised financial information presented to the carrying amount of our interest in joint ventures is set out below:

Equity shareholders’ funds
Interest in joint ventures (50%/42%/50%)
Goodwill
Carrying value

VodafoneZiggo Group Holding B.V.

Indus Towers Limited

Vodafone Hutchison Australia Pty Limited

2018 
€m 
4,238
2,119
–
2,119

2017
€m 
5,471
2,736
–
2,736

2018 
€m 
828
348
545
893

2017
€m 
951
399
633
1,032

2018 
€m 
(2,168)
(1,084)
105
(979)

2017
€m 
(2,552)
(1,276)
120
(1,156)

Associates
Unless otherwise stated, the Company’s principal associates all have share capital consisting solely of ordinary shares and are all indirectly held. 
The country of incorporation or registration of all associates is also their principal place of operation.

Name of associate
Safaricom Limited2,3

Principal activity 
Network operator

Country of 
incorporation or 
registration
Kenya

Percentage1
shareholdings
40.0

Notes:
1  Effective ownership percentages of Vodafone Group Plc at 31 March 2018 rounded to the nearest tenth of one percent.
2  The Group also holds two non-voting shares.
3  At 31 March 2018 the fair value of Safaricom Limited was KES 496 billion (€3,996 million) based on the closing quoted share price on the Nairobi Stock Exchange.

The following table provides aggregated financial information for the Group’s associates as it relates to the amounts recognised in the income 
statement, statement of comprehensive income and consolidated statement of financial position.

Total

Investment in associates

2018 
€m
441

 2017
€m
449

2016 
€m
450

Profit from 
continuing operations

Other comprehensive 
expense

Total comprehensive
 income

2018 
€m
187

2017
€m
182

2016 
€m
151

2018 
€m
–

2017
€m
–

2016 
€m
–

2018 
€m
187

2017
€m
182

2016 
€m
151

Vodacom and Safaricom 
On 15 May 2017, the Group announced that its wholly-owned subsidiary, Vodafone International Holdings B.V. (‘VIHBV’), had agreed to transfer part 
of its indirect shareholding in Safaricom Limited (‘Safaricom’) to Vodacom Group Limited (‘Vodacom’), its sub-Saharan African subsidiary. On 18 July 
2017, Vodacom shareholders voted in favour of the transaction. The transaction completed on 7 August 2017, with the Group being issued with 
233.5 million new shares in Vodacom, increasing Vodafone Group’s shareholding in Vodacom from 65.0% to 69.7%. Vodafone retains an indirect 
stake of 5% in Safaricom.

On 5 September 2017, the Group announced that VIHBV intended to sell approximately 90 million ordinary shares in Vodacom (the ‘Placing Shares’) 
to institutional investors by way of an accelerated bookbuild process (the ‘Placing’). The Placing Shares represented 5.2% of Vodacom’s ordinary 
share capital. The objective of the Placing was to ensure that Vodacom meets the free float requirement and to restore Vodafone’s shareholding 
in Vodacom to a percentage that is broadly similar to that which it held prior to implementation of the Safaricom Transaction.

It was further announced on 6 September 2017 that VIHBV had sold an aggregate of 90 million ordinary shares in Vodacom raising gross proceeds 
of approximately €955 million. Following the completion of the Placing, Vodafone Group indirectly owns 64.5% of Vodacom’s ordinary share capital. 
Vodafone remains committed to Vodacom and intends to retain a controlling majority shareholding in Vodacom for the long-term.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
138

13. Other investments

The Group holds a number of other listed and unlisted investments, mainly comprising managed funds, loan 
notes, deposits and government bonds.

Accounting policies
Other investments are recognised and derecognised on a trade date where a purchase or sale of an investment is under a contract whose terms 
require delivery of the investment within the timeframe established by the market concerned, and are initially measured at fair value, including 
transaction costs.

Other investments classified as held for trading and available-for-sale are stated at fair value. Where securities are held for trading purposes, gains 
and losses arising from changes in fair value are included in net profit or loss for the period. For available-for-sale investments, gains and losses arising 
from changes in fair value are recognised directly in other comprehensive income, until the security is disposed of or is determined to be impaired, 
at which time the cumulative gain or loss previously recognised in other comprehensive income, determined using the weighted average cost 
method, is included in the net profit or loss for the period.

Other investments classified as loans and receivables are stated at amortised cost using the effective interest method, less any impairment.

Included within non-current assets:
Equity securities:

Listed1
Unlisted2
Debt securities:

Other debt and bonds2

2018
€m

3
44

2017 
€m 

3
82

3,157
3,204

3,374
3,459

The listed and unlisted equity securities are classified as available-for-sale. Other debt and bonds which are not quoted in an active market, 
are classified as loans and receivables.

Other debt and bonds includes loan notes of US$2.5 billion (€2.0 billion), (2017: US$2.5 billion (€2.3 billion)) issued by Verizon Communications Inc. 
as part of the Group’s disposal of its interest in Verizon Wireless all of which is recorded within non-current assets and €0.9 billion (2017:€1.0 billion) 
issued by VodafoneZiggo Holding B.V. The carrying amount of these loan notes approximates fair value.

Current other investments comprise the following:

Included within current assets:
Debt securities:

Public debt and bonds1
Other debt and bonds2

Cash and other investments held in restricted deposits

2018
€m

2017 
€m 

2,517
4,896
1,382
8,795

2,284
2,727
1,109
6,120

Public debt and bonds are classified as held for trading and stated at fair value. Cash held in restricted deposits is classified as loans and receivables 
and includes amounts held in qualifying assets by Group insurance companies to meet regulatory requirements. Other debt and bonds includes 
€3,087 million (2017: €2,039 million) of assets held for trading in managed investment funds with liquidity of up to 90 days; €830 million 
(2017: €506 million) of assets held at amortised cost on an effective interest method paid as collateral on derivative financial instruments and 
€976 million (2017: €182 million) short-term investments, also classified as loans and receivables at amortised cost , where the underlying assets are 
supply chain and handset receivables.

Current public debt and bonds include highly liquid German and UK government bonds held for trading of €1,974 million (2017: €1,638 million) 
of which UK gilts of €1,112 million (2017: €1,172 million) is paid as collateral primarily on derivative financial instruments. 

For public debt and bonds, other debt and bonds and cash held in restricted deposits, the carrying amount approximates fair value.

Notes:
1  For items measured at fair value, the valuation basis is level 1 classification, which comprises financial instruments where fair value is determined by unadjusted quoted prices in active markets 

for identical assets or liabilities.

2  For items measured at fair value, the valuation basis is level 2 classification, which comprises items where fair value is determined from inputs other than quoted prices that are observable for the 

asset or liability, either directly or indirectly.

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued) 
 
 
 
 
 
139

14. Trade and other receivables

Trade and other receivables mainly consist of amounts owed to us by customers and amounts that we  
pay to our suppliers in advance. Trade receivables are shown net of an allowance for bad or doubtful debts. 
Derivative financial instruments with a positive market value are reported within this note.

Accounting policies
Trade receivables that are recovered in instalments from customers over an extended period are discounted at market rates and interest is accreted 
over the expected repayment period. Other trade receivables do not carry any interest and are stated at their nominal value. The carrying value 
of all trade receivables is reduced by appropriate allowances for estimated irrecoverable amounts. Estimated irrecoverable amounts are based 
on the ageing of the receivable balances and historical experience. Individual trade receivables are written off when management deems them 
not to be collectible.

Included within non-current assets:
Trade receivables
Amounts owed by associates and joint ventures
Other receivables
Prepayments
Accrued income
Derivative financial instruments

Included within current assets:
Trade receivables
Amounts owed by associates and joint ventures
Other receivables
Prepayments
Accrued income
Derivative financial instruments

2018 
€m 

435
1
194
597
350
2,449
4,026

4,967
524
895
1,152
2,257
180
9,975

2017
€m 

362 
27 
130 
378 
–
3,672
4,569

 4,973 
 325 
 918 
 1,197 
1,838 
610
9,861 

The Group’s trade receivables are stated after allowances for bad and doubtful debts based on management’s assessment of creditworthiness, 
an analysis of which is as follows: 

1 April
Reclassification as held for sale
Exchange movements
Amounts charged to administrative expenses
Other
31 March

2018 
€m 
1,418
–
(78)
528
(619)
1,249

2017
€m 
1,385
(66)
(94)
589
(396)
1,418

The carrying amounts of trade and other receivables approximate their fair value and are predominantly non-interest bearing. The fair values1 of the 
derivative financial instruments are calculated by discounting the future cash flows to net present values using appropriate market interest rates and 
foreign currency rates prevailing at 31 March.

Included within derivative financial instruments:
Fair value through the income statement (held for trading):

Interest rate swaps
Cross-currency interest rate swaps
Options
Foreign exchange contracts

Designated hedge relationships:

Interest rate swaps
Cross-currency interest rate swaps

2018 
€m 

2017
€m 

1,610 
445 
25 
44 
 2,124 

191 
314 
2,629 

2,248
126
12
103
2,489

212
1,581
4,282

Note
1  The valuation basis is level 2. This classification comprises items where fair value is determined from inputs other than quoted prices that are observable for the asset or liability, either directly 

or indirectly.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
 
 
 
 
 
 
 
 
140

15. Trade and other payables 

Trade and other payables mainly consist of amounts we owe to our suppliers that have been invoiced or are 
accrued. They also include taxes and social security amounts due in relation to our role as an employer. 
Derivative financial instruments with a negative market value are reported within this note.

Accounting policies
Trade payables are not interest-bearing and are stated at their nominal value.

Included within non-current liabilities:
Other payables
Accruals
Deferred income
Derivative financial instruments

Included within current liabilities:
Trade payables
Amounts owed to associates and joint ventures
Other taxes and social security payable
Other payables
Accruals
Deferred income
Derivative financial instruments

2018
€m 

314
159
237
2,133
2,843

6,185
27
1,177
1,346
5,579
1,678
250
16,242

2017
€m 

 30 
 154 
 204 
1,349
 1,737 

 6,212 
 14 
 1,261 
 1,220 
 5,683 
 1,716 
728
 16,834 

The carrying amounts of trade and other payables approximate their fair value. The fair values1 of the derivative financial instruments are calculated 
by discounting the future cash flows to net present values using appropriate market interest and foreign currency rates prevailing at 31 March. 

Included within derivative financial instruments: 

Fair value through the income statement (held for trading):

Interest rate swaps
Cross-currency interest rate swaps
Options
Foreign exchange contracts

Designated hedge relationships

Interest rate swaps
Cross-currency interest rate swaps

2018 
€m 

2017
€m 

 412 
 812 
 76 
 51 
 1,351 

 103 
 929 
 2,383 

553 
944 
63 
76 
1,636 

61 
380 
2,077

Note:
1  The valuation basis is level 2 classification comprises items where fair value is determined from inputs other than quoted prices that are observable for the asset or liability, either directly 

or indirectly.

Other payables included within non-current liabilities include €271 million (2017: €nil) in respect of the re-insurance of a third-party annuity policy 
related to the Vodafone and CWW Sections of the Vodafone UK Group Pension Scheme.

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued) 
 
 
 
 
 
 
 
 
 
141

16. Provisions

A provision is a liability recorded in the statement of financial position, where there is uncertainty over the timing 
or amount that will be paid, and is therefore often estimated. The main provisions we hold are in relation to asset 
retirement obligations, which include the cost of returning network infrastructure sites to their original condition 
at the end of the lease, and claims for legal and regulatory matters. For further details see “Critical accounting 
judgements” in note 1 “Basis of preparation” to the consolidated financial statements.

Accounting policies
Provisions are recognised when the Group has a present obligation (legal or constructive) as a result of a past event, it is probable that the Group will 
be required to settle that obligation and a reliable estimate can be made of the amount of the obligation. Provisions are measured at the Directors’ 
best estimate of the expenditure required to settle the obligation at the reporting date and are discounted to present value where the effect 
is material. Where the timing of settlement is uncertain amounts are classified as non-current where settlement is expected more than 12 months 
from the reporting date.

Asset retirement obligations
In the course of the Group’s activities, a number of sites and other assets are utilised which are expected to have costs associated with 
decommissioning. The associated cash outflows are substantially expected to occur at the dates of exit of the assets to which they relate, 
which are long term in nature.

Legal and regulatory
The Group is involved in a number of legal and other disputes, including notifications of possible claims. The Directors of the Company, after taking 
legal advice, have established provisions after taking into account the facts of each case. 

For a discussion of certain legal issues potentially affecting the Group see note 29 “Contingent liabilities and legal proceedings” to the consolidated 
financial statements.

Other provisions
Other provisions comprises various provisions including those for restructuring costs and property. The associated cash outflows for restructuring 
costs are primarily less than one year. The timing of the cash flows associated with property is dependent upon the remaining term of the 
associated lease.

31 March 2016
Transfer of liabilities held for sale
Exchange movements
Amounts capitalised in the year
Amounts charged to the income statement
Utilised in the year − payments
Amounts released to the income statement
Other
31 March 2017
Disposal of subsidiaries
Exchange movements
Amounts capitalised in the year
Amounts charged to the income statement
Utilised in the year − payments
Amounts released to the income statement
31 March 2018

Asset 
retirement 
 obligations 
€m 
571
(10)
(17)
157
–
(51)
(44)
–
606
(14)
(13)
59
–
(33)
(22)
583

Legal and 
regulatory 
€m 
1,215
(642)
(32)
–
148
(40)
(56)
41
634
(3)
(21)
–
140
(57)
(171)
522

Other 
€m 
791
–
(1)
–
643
(376)
(117)
(1)
939
–
(4)
–
325
(324)
(85)
851

Total 
€m 
2,577
(652)
(50)
157
791
(467)
(217)
40
2,179
(17)
(38)
59
465
(414)
(278)
1,956

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
 
 
 
 
142

16. Provisions (continued)

Provisions have been analysed between current and non-current as follows: 

31 March 2018

Current liabilities
Non-current liabilities

31 March 2017 

Current liabilities
Non-current liabilities

Asset 
retirement 
obligations 
€m 
17
566
583

Asset 
retirement 
obligations 
€m 
10
596
606

Legal and 
regulatory 
€m 
280
242
522

Legal and 
regulatory 
€m 
300
334
634

Other 
€m 
594
257
851

Other 
€m 
739
200
939

Total 
€m 
891
1,065
1,956

Total 
€m 
1,049
1,130
2,179

17. Called up share capital 

Called up share capital is the number of shares in issue at their par value. A number of shares were allotted during 
the year in relation to employee share schemes. 

Accounting policies
Equity instruments issued by the Group are recorded at the amount of the proceeds received, net of direct issuance costs. 

Ordinary shares of 2020⁄ 21 US cents each allotted,  
issued and fully paid:1
1 April 
Allotted during the year2
31 March

Number

2018 

€m

Number

28,814,142,848
660,460
28,814,803,308

4,796
–

28,813,396,008
746,840
4,796 28,814,142,848

2017

€m

4,796
–
4,796

Notes:
1  At 31 March 2018 the Group held 2,139,038,029 (2017: 2,192,064,339) treasury shares with a nominal value of €356 million (2017: €365 million). The market value of shares held was 

€4,738 million (2017: €5,348 million). During the year, 53,026,317 (2017: 62,761,357) treasury shares were reissued under Group share schemes. On 25 August 2017, 729,077,001 treasury 
shares were issued in settlement of a maturing subordinated mandatory convertible bond issued on 19 February 2016. For further details see note 21 “Liquidity and capital resources”.

2  Represents US share awards and option scheme awards.

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued) 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
18. Reconciliation of net cash flow from operating activities 

The table below shows how our profit for the year from continuing operations translates into cash flows generated 
from our operating activities.

143

Profit/(loss) for the financial year
Loss/(profit) from discontinued operations
Profit/(loss) for the financial year from continuing operations

Non-operating expense
Investment income
Financing costs
Income tax (credit )/expense

Operating profit
Adjustments for:

Share-based payments
Depreciation and amortisation
Loss on disposal of property, plant and equipment and intangible assets
Share of result of equity accounted associates and joint ventures 
Impairment losses
Other (income)/expense
(Increase)/decrease in inventory
(Increase)/decrease in trade and other receivables
Increase/(decrease) in trade and other payables

Cash generated by operations
Net tax paid
Cash flows from discontinued operations
Net cash flow from operating activities

19. Cash and cash equivalents

Notes

7

6

10, 11

3

12

4

14

15

2018 
€m 
2,788
1,969
4,757
32
(685)
1,074
(879)
4,299

128
10,409
36
59
–
(213)
(26)
(1,118)
286
13,860
(1,118)
858
13,600

2017 
€m 
(6,079)
4,107
(1,972)
1
(474)
1,406
4,764
3,725

95
11,086
22
(47)
–
(1,052)
117
308
(473)
13,781
(761)
1,203
14,223

2016 
€m 
(5,122)
(5)
(5,127)
3
(539)
2,046
4,937
1,320

154
11,697
27
(60)
569
286
(144)
(684)
332
13,497
(807)
1,646
14,336

The majority of the Group’s cash is held in bank deposits or money market funds which have a maturity of three 
months or less to enable us to meet our short-term liquidity requirements.

Accounting policies
Cash and cash equivalents comprise cash in hand and call deposits, and other short-term highly liquid investments that are readily convertible 
to a known amount of cash and are subject to an insignificant risk of changes in value.

Cash at bank and in hand
Money market funds and bank deposits
Cash and cash equivalents as presented in the statement of financial position
Bank overdrafts
Cash and cash equivalents of discontinued operations
Cash and cash equivalents as presented in the statement of cash flows

2018
€m 
2,197
2,477
4,674
(7)
727
5,394

2017 
€m 
1,856
6,979
8,835
–
467
9,302

Cash and cash equivalents are held by the Group on a short-term basis with all having an original maturity of three months or less. The carrying 
amount approximates their fair value.

Cash and cash equivalents of €1,449 million (2017: €1,132 million) are held in countries with restrictions on remittances but where the balances 
could be used to repay subsidiaries’ third party liabilities.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
144

20. Borrowings

The Group’s sources of borrowing for funding and liquidity purposes come from a range of committed bank 
facilities and through short-term and long-term issuances in the capital markets including bond and commercial 
paper issues and bank loans. We manage the basis on which we incur interest on debt between fixed interest rates 
and floating interest rates depending on market conditions using interest rate derivatives. The Group enters into 
foreign exchange contracts to mitigate the impact of exchange rate movements on certain monetary items.

Accounting policies
Capital market and bank borrowings
Interest-bearing loans and overdrafts are initially measured at fair value (which is equal to cost at inception), and are subsequently measured 
at amortised cost, using the effective interest rate method. Where they are identified as a hedged item in a designated fair value hedge relationship, 
fair value adjustments are recognised in accordance with policy (see note 22). Any difference between the proceeds net of transaction costs and the 
amount due on settlement or redemption of borrowings is recognised over the term of the borrowing. Where bonds issued with certain conversion 
rights are identified as compound instruments they are initially measured at fair value with the nominal amounts recognised as a component 
in equity and the fair value of future coupons included in borrowings. These are subsequently measured at amortised cost using the effective 
interest rate method.

Carrying value and fair value information

The carrying value and fair value of the Group’s borrowings are as follows:

Financial liabilities measured at amortised cost

Bank loans
Commercial paper
Bonds1
Other liabilities2,3

Bonds in designated hedge relationships
Short-term borrowings
Financial liabilities measured at amortised cost:

Bank loans
Bonds1
Other liabilities

Bonds in designated hedge relationships
Long-term borrowings

Carrying value   
2017   
€m   

2018 
€m 

1,159
2,712
3,062
3,003
415
10,351

2,157
18,804
278
11,669
32,908

867
3,648
660
4,632
2,244
12,051

2,741
19,345
305
12,132
34,523

2018 
€m 

1,180
2,715
3,057
3,003
409
10,364

2,176
18,714
278
11,010
32,178

Fair value 

2017 
€m 

898
3,650
667
4,632
2,241
12,088

2,769
 19,286 
305
11,349
33,709

Notes:
1  Bonds mature between 2018 and 2056 (2017: 2017 and 2056) and have interest rates of 0.0% to 8.125% (2017: 0.0% to 8.125%).
2 

Includes a €1.8 billion (2017: €1.8 billion) liability for payments due to holders of the equity shares in Kabel Deutschland AG under the terms of a domination and profit and loss 
transfer agreement. 

3  Amount includes €1,070 million (2017: €2,654 million) in relation to collateral support agreements.

Fair values of bonds and financial liabilities measured at amortised cost are based on Level 1 and 2 of the fair value hierarchy respectively, using 
quoted market prices or discounted cash flows with a discount rate based upon forward interest rates available to the Group at the reporting date. 

The Group’s gross and net debt includes certain bonds which have been designated in hedge relationships, which are carried at €1.7 billion higher 
than their euro equivalent redemption value. In addition, where bonds are issued in currencies other than euros, the Group has entered into foreign 
currency swaps to fix the euro cash outflows on redemption. The impact of these swaps are not reflected in gross debt and would increase the euro 
equivalent redemption value of the bonds by €0.6 billion.

Assets and liabilities from financing activities1

Cash flows 

Non-cash changes 

Net proceeds/ 
(repayment) of 
borrowings

€m 
(224)

2017 

€m
 44,369 

Net 
movements 
in short-term 
borrowings  
€m  
(534)

Interest  
paid

€m 
(991)

Net Financing 
costs2

€m 
486

Reclassification

2018

€m
(93)

€m
 43,013 

Notes:
1  This balance comprises gross borrowings of €43,259 million (2017: € 46,574 million) and net derivative financial assets of €246 million (€2,205 million). Net debt disclosed in note 21 additionally 

includes cash and certain short term investments. 

2  This amount includes interest, fair value and foreign exchange items which impact the income statement. Financing costs of €1,074 million as disclosed in note 5 primarily additionally include 

foreign exchange and other movements on items classified as net debt but not borrowings .

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued) 
 
 
 
 
 
 
 
 
 
 
 
Maturity of borrowings and other financial liabilities
The maturity profile of the anticipated future cash flows including interest in relation to the Group’s non-derivative financial liabilities on an  
undiscounted basis which, therefore, differs from both the carrying value and fair value, is as follows:

Within one year
In one to two years
In two to three years
In three to four years
In four to five years
In more than five years

Effect of discount/financing rates 
31 March 2018

Within one year
In one to two years
In two to three years
In three to four years
In four to five years
In more than five years

Effect of discount/financing rates 
31 March 2017

Bank 
loans 
€m 
1,251
748
507
569
–
350

3,425
(109)
3,316

909
1,168
721
569
–
350
3,717
(109)
3,608

Commercial 
paper 
€m 
2,715
–
–
–
–
–

2,715
(3)
2,712

3,660
–
–
–
–
–
3,660
(12)
3,648

Bonds 
€m 
3,498
393
2,893
3,869
791
14,702

26,146
(4,280)
21,866

1,810
2,650
2,080
2,369
3,010
12,029
23,948
(3,943)
20,005

Other 
liabilities 
€m 
3,002
34
25
22
26
172

3,281
–
3,281

4,606
21
56
22
24
203
4,932
5
4,937

Bonds in
designated hedge 
relationships 
€m 
850
1,423
1,518
359
2,901
9,933

16,984
(4,900)
12,084

3,142
1,527
366
1,522
1,253
11,548
19,358
(4,982)
14,376

145

Total 
€m 
11,316
2,598
4,943
4,819
3,718
25,157

52,551
(9,292)
43,259

14,127
5,366
3,223
4,482
4,287
24,130
55,615
(9,041)
46,574

The maturity profile of the Group’s financial derivatives (which include interest rate swaps, cross-currency interest rate swaps and foreign exchange 
swaps) using undiscounted cash flows, is as follows:

Within one year
In one to two years
In two to three years
In three to four years
In four to five years
In more than five years

Payable 
€m 
18,055
3,925
4,904
2,223
3,834
20,702
53,643

2018   
Receivable   
€m   
18,363
3,875
4,911
2,324
3,687
23,021
56,181

Payable 
€m 
16,541
4,788
3,000
1,913
1,567
18,743
 46,552 

2017 

Receivable 
€m 
16,462
5,201
3,141
2,038
1,706
22,491
 51,039 

Payables and receivables are stated separately in the table above as settlement is on a gross basis. The net effect of discount/financing rates 
is €2,292 million (2017: €2,282 million), leaving a €246 million (2017: €2,205 million) net receivable in relation to financial derivatives. This is split 
€2,383 million (2017: €2,077 million) within trade and other payables and €2,629 million (2017: €4,282 million) within trade and other receivables.

Gains and losses recognised in the hedging reserve in equity on cross-currency interest rate swaps as at 31 March 2018 will be continuously 
released to the income statement within financing costs until the repayment of certain bonds classified as loans designated in hedge relationships 
in the table of maturities of non-derivative financial liabilities above.

The currency split of the Group’s foreign exchange derivatives (which includes cross-currency interest rate swaps and foreign exchange swaps) 
is as follows:

Sterling
Euro
US dollar
Other

Payable 
€m 
4,459
27,655
6,862
5,568
44,544

2018   
Receivable   
€m   
7,280
9,609
20,615
7,972
45,476

Payable 
€m 
 1,176 
 23,167 
 4,246 
 5,420 
 34,009 

2017 

Receivable 
€m 
 6,576 
 5,556 
 19,482 
 4,813 
 36,427 

Payables and receivables are stated separately in the table above as settlement is on a gross basis. The net effect of discount/financing rates 
is €1,972 million (2017: €2,008 million), leaving a €1,040 million (2017: €410 million) net payable in relation to financial derivatives. This is split 
€1,868 million (2017: €1,400 million) within trade and other payables and €828 million (2017: €1,810 million) within trade and other receivables. 

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
146

20. Borrowings (continued) 

The present value of minimum lease payments under finance lease arrangements under which the Group has leased certain of its equipment 
is included within other liabilities and is analysed as follows: 

Within one year
In two to five years
In more than five years

Interest rate and currency of borrowings is as follows:  

Currency
Sterling
Euro
US dollar
Other
31 March 2018

Sterling
Euro
US dollar
Other
31 March 2017 

2018 
€m 
46
94
172
312

Fixed rate 
borrowings1 
€m 
 3,339 
 28,779 
 31 
 566 
 32,715 

4,547
28,009
277
140
32,973

2017 
€m 
 68 
 78 
160 
306 

Other 
borrowings2
€m 
 – 
 1,866 
 – 
 – 
 1,866 

–
1,894
–
–
1,894

Total 
borrowings 
€m 
 3,339 
 36,411 
 2,930 
 579 
 43,259 

4,552
37,420
4,449
153
46,574

Floating rate 
borrowings 
€m 
 – 
 5,766 
 2,899 
 13 
 8,678 

5
7,517
4,172
13
11,707

Notes:
1  The weighted average interest rate for the Group’s sterling denominated fixed rate borrowings is 2.5% (2017: 2.5%). The weighted average time for which these rates are fixed is 20.8 years 
(2017: 16.6 years). The weighted average interest rate for the Group’s euro denominated fixed rate borrowings is 2.1% (2017: 2.1%). The weighted average time for which the rates are fixed 
is 8.0 years (2017: 8.4 years). The weighted average interest rate for the Group’s US dollar denominated fixed rate borrowings is 0.0% (2017: 0.2%). The weighted average time for which the 
rates are fixed is 0.0 years (2017: 0.1 years). The weighted average interest rate for the Group’s other currency fixed rate borrowings is 12.3% (2017: 8.5%). The weighted average time for which 
the rates are fixed is 4.4 years (2017: 12.0 years).

2  At 31 March 2018 other borrowings of €1.9 billion (2017: €1.9 billion) include a €1.8 billion (2017: €1.8 billion) liability for payments due to holders of the equity shares in Kabel Deutschland AG  

under the terms of a domination and profit and loss transfer agreement.

The figures shown in the tables above take into account cross-currency and interest rate swaps used to manage the currency and interest rate 
profile of financial liabilities. Interest on floating rate borrowings is generally based on national LIBOR equivalents or government bond rates in the 
relevant currencies.

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued) 
 
 
 
147

21. Liquidity and capital resources

This section includes an analysis of net debt, which is used to manage capital, and committed borrowing facilities.

Net debt
Net debt represented 49% of our market capitalisation at 31 March 2018 compared to 44% at 31 March 2017. Average net debt at month end 
accounting dates over the 12-month period ended 31 March 2018 was €31.9 billion and ranged between net debt of €30.0 billion and €32.9 billion. 
Our consolidated net debt position at 31 March was as follows: 

Cash and cash equivalents

Short-term borrowings

Bonds
Commercial paper1
Put options over non-controlling interests2
Bank loans
Other short-term borrowings3

Long-term borrowings

Bonds, loans and other long-term borrowings

Other financial instruments

Derivative financial instruments included in trade and other receivables (note 14)
Derivative financial instruments included in trade and other payables (note 15)
Short-term investments (note 13)4
Cash collateral

Net debt 

2018 
€m 
4,674

2017 
€m 
8,835

(3,477)
(2,712)
(1,838)
(1,159)
(1,165)
(10,351)

(2,904)
(3,648)
(1,837)
(867)
(2,795)
(12,051)

(32,908)
(32,908)

(34,523)
(34,523)

2,629
(2,383)
6,152
718
7,116
(31,469)

4,282
(2,077)
3,981
384
6,570
(31,169)

Notes:
1  At 31 March 2018 US$570 million (2017: US$1,484 million) was drawn under the US commercial paper programme and €2,249 million (2017:€2,262 million) were drawn under the euro 

2 

commercial paper programme.
Includes a €1.8 billion (2017: €1.8 billion) liability for payments due to holders of the equity shares in Kabel Deutschland AG under the terms of a domination and profit and loss 
transfer agreement. 

3  At 31 March 2018 the amount includes €1,070 million (2017: €2,654 million) in relation to cash received under collateral support agreements. 
4  At 31 March 2018 the amount primarily includes €3,087 million (31 March 2017: €2,039 million) in managed investment funds, €1,974 million (2017: €1,638 million) in government bonds 

of which UK gilts of €1,112 million (2017: €1,172 million) are used primarily as collateral in relation derivative financial instruments, and €976 million (31 March 2017: €182 million) short-term 
investments where the underlying assets are supply chain and handset receivables.

At 31 March 2018 we had €4,674 million of cash and cash equivalents which are held in accordance with the counterparty and settlement risk limits 
of the Board approved treasury policy. The main forms of liquid investment at 31 March 2018 were managed investment funds, money market 
funds, government bonds and bank deposits.

The cash received from collateral support agreements mainly reflects the value of our interest rate swap and cross-currency interest rate 
swap portfolios which are substantially net present value positive. See note 22 “Capital and financial risk management” for further details 
on these agreements.

Commercial paper programmes 
We currently have US and euro commercial paper programmes of US$15 billion and €8 billion respectively which are available to be used to meet 
short-term liquidity requirements. At 31 March 2018 amounts external to the Group of €2,249 million were drawn under the euro commercial paper 
programme and US$570 million (€464 million) were drawn down under the US commercial paper programme, with such funds being provided 
by counterparties external to the Group. 

The commercial paper facilities were supported by US$4.1 billion (€3.3 billion) and €3.8 billion of syndicated committed bank facilities 
(see “Committed facilities” below). No amounts had been drawn under either bank facility.

Bonds
We have a €30 billion euro medium-term note programme and a US shelf programme which are used to meet medium to long-term funding 
requirements. At 31 March 2018 the total amounts in issue under these programmes split by currency were US$9.9 billion, €18.4 billion, £3.6 billion, 
AUD 1.2 billion, HKD 2.1 billion, NOK 2.2 billion, CHF 0.7 billion, JPY 10 billion.

At 31 March 2018 the Group had bonds outstanding with a nominal value of €32.3 billion. During the year ended 31 March 2018 bonds with 
a nominal value equivalent of €4.2 billion were issued under the euro medium-term note programme. 

On 25 February 2016 the Group issued £2.9 billion (€3.5 billion) of subordinated mandatory convertible bonds (‘MCB’) issued in two tranches, with 
the first £1.4 billion (€1.7 billion) maturing during the year on 25 August 2017 and a further £1.4 billion (€1.7 billion) maturing on 25 February 2019 
with coupons of 1.5% and 2.0% respectively. These were recognised as compound instruments with nominal values of £2.8 billion (€3.5 billion) 
recognised as a component of shareholders’ funds in equity and the fair value of future coupons of £0.1 billion (€0.1 billion) recognised as a financial 
liability in borrowings.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
148

21. Liquidity and capital resources (continued)

The first tranche of the MCB converted to 729.1 million shares on 25 August 2017, reissued from treasury shares, at a conversion price of £1.9751. 
This reflected the conversion price at issue (£2.1730) adjusted for the pound sterling equivalent of aggregate dividends paid in August 2016, 
February 2017, and August 2017. At March 2018 conversion price of €1.9387, additionally reflecting dividends paid in February 2018, the remaining 
tranche would convert to 743 million Vodafone Group Plc shares representing approximately 3% of Vodafone’s share capital. 

The Group has hedged its exposure under the MCB to any future movements in its share price by an option strategy designed to hedge the 
economic impact of share price movements during the term of the bonds. Should the Group decide to buy back ordinary shares to mitigate the 
dilution resulting from the conversion of the remaining tranche, the hedging strategy will provide a hedge for the repurchase price.

Own shares
The Group held a maximum of 2,192,064,339 of its own shares during the year which represented 8.0% of issued share capital at that time.

Committed facilities
In aggregate we have committed facilities of approximately €9,568 million, of which €7,168 million was undrawn and €2,400 million was drawn 
at 31 March 2018. The following table summarises the committed bank facilities available to us at 31 March 2018.

Facility
Syndicated revolving credit facilities
EUR facility
USD facility
Loan facilities, capped at 50% of operating company capital expenditure in:
Canada
UK and Ireland
Germany (VDSL spend)
Italy
Turkey and Romania
Turkey
Other

Amount €m

Drawn

Maturity1

 3,840 
 3,328 

 651 
 568 
 350 
 400 
 300 
 100 
31
9,568

–
–

 651 
 568 
 350 
 400 
 300 
 100 
31
2,400

11 January 20232
27 February 20222

02 June 2018
12 December 2021
16 March 2023
05 June 2020
18 September 2019
04 December 2020
19 September 2018

Notes:
1  Lenders have the right, but not the obligation, to cancel their commitments and have outstanding advances repaid no sooner than 30 days after notification of a change of control. 

This is in addition to the rights of lenders to cancel their commitment if we commit an event of default; however, it should be noted that a material adverse change clause does not apply.

2  €0.1 billion/US$0.1 billion of the facility expires one year ahead of maturity.

Furthermore, certain of our subsidiaries are funded by external facilities which are non-recourse to any member of the Group other than the 
borrower. These facilities may only be used to fund their operations. At 31 March 2018 Vodafone Egypt had undrawn revolving credit facilities 
of EGP3 billion (€138 million). Vodacom had fully drawn facilities of US$75 million (€61 million) and facilities of ZAR0.48 billion (€33 million) of which 
ZAR0.46 billion (€32 million) was drawn. Vodafone Ghana had fully drawn facilities of US$143 million (€116 million) and GHS60 million (€11 million).

Dividends from associates and to non-controlling shareholders
Dividends from our associates are generally paid at the discretion of the Board of Directors or shareholders of the individual operating and holding 
companies, and we have no rights to receive dividends except where specified within certain of the Group’s shareholders’ agreements. Similarly, 
other than ongoing dividend obligations to the KDG minority shareholders, should they continue to hold their minority stake, we do not have 
existing obligations under shareholders’ agreements to pay dividends to non-controlling interest partners of our subsidiaries or joint ventures. 
The amount of dividends received and paid in the year are disclosed in the consolidated statement of cash flows.

Potential cash outflows from option agreements and similar arrangements
Under the terms of the sale and purchase agreement governing the disposal of the US Group, including the 45% interest in Verizon Wireless, 
the Group retains the responsibility for any tax liabilities of the US Group, excluding those relating to the Verizon Wireless partnership, for periods 
up to the completion of the transaction on 21 February 2014. 

Put options issued as part of the hedging strategy for the mandatory convertible bonds permit the holders to exercise against the Group if there 
is a decrease in our share price. Under the terms of the options, settlement must be made in cash which will equate to the reduced value of shares 
from the initial conversion price, adjusted for dividends declared during the year, on 743 million shares.

Sale of trade receivables 
During the year the Group sold certain trade receivables to a financial institution. Whilst there are no repurchase obligations in respect of these 
receivables, the Group provided a credit guarantee which would only become payable if default rates were significantly higher than historical rates. 
The credit guarantee is not considered substantive and substantially all risks and rewards associated with the receivables passed to the purchaser 
at the date of sale, therefore the receivables were derecognised. The maximum payable under the guarantees at 31 March 2018 was €506 million. 
No provision has been made in respect of these guarantees as the likelihood of a cash outflow has been assessed as remote.

Supplier Financing arrangements
The Group offers certain suppliers the opportunity to use a supply chain financing scheme (‘SCF’) which allows them to be paid earlier than 
the invoice due date. The Group evaluates supplier arrangements against a number of indicators to assess if the payable continues to hold the 
characteristics of a trade payable or should be classified as borrowings; these indicators include whether the payment terms exceed customary 
payment terms in the industry or 180 days. At 31 March 2018 none of the payables subject to supplier financing arrangements met the criteria 
to be reclassified as borrowings.

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued) 
 
149

22. Capital and financial risk management

This note details the treasury management and financial risk management objectives and policies, as well 
as the exposure and sensitivity of the Group to credit, liquidity, interest and foreign exchange risk, and the policies 
in place to monitor and manage these risks. 

Accounting policies
Financial instruments
Financial assets and financial liabilities, in respect of financial instruments, are recognised on the Group’s statement of financial position when the 
Group becomes a party to the contractual provisions of the instrument.

Financial liabilities and equity instruments
Financial liabilities and equity instruments issued by the Group are classified according to the substance of the contractual arrangements entered 
into and the definitions of a financial liability and an equity instrument. An equity instrument is any contract that provides a residual interest in the 
assets of the Group after deducting all of its liabilities and includes no obligation to deliver cash or other financial assets. The accounting policies 
adopted for specific financial liabilities and equity instruments are set out below.

Put option arrangements over non-controlling interest
The potential cash payments related to put options issued by the Group over the equity of subsidiary companies are accounted for as financial 
liabilities when such options may only be settled by exchange of a fixed amount of cash or another financial asset for a fixed number of shares 
in the subsidiary.

The amount that may become payable under the option on exercise is initially recognised at present value within borrowings with a corresponding 
charge directly to equity. The charge to equity is recognised separately as written put options over non-controlling interests, adjacent to non-
controlling interests in the net assets of consolidated subsidiaries. The Group recognises the cost of writing such put options, determined as the 
excess of the present value of the option over any consideration received, as a financing cost.

Such options are subsequently measured at amortised cost, using the effective interest rate method, in order to accrete the liability up to the 
amount payable under the option at the date at which it first becomes exercisable; the charge arising is recorded as a financing cost. In the event 
that the option expires unexercised, the liability is derecognised with a corresponding adjustment to equity.

Derivative financial instruments and hedge accounting
The Group’s activities expose it to the financial risks of changes in foreign exchange rates and interest rates which it manages using derivative 
financial instruments.

The use of financial derivatives is governed by the Group’s policies approved by the Board of Directors, which provide written principles on the use 
of financial derivatives consistent with the Group’s risk management strategy. Changes in values of all derivatives of a financing nature are included 
within investment income and financing costs in the income statement unless designated in an effective cash flow hedge relationship or a hedge 
of a net investment in foreign operations when changes in value are deferred to other comprehensive income or equity respectively. The Group 
does not use derivative financial instruments for speculative purposes.

Derivative financial instruments are initially measured at fair value on the contract date and are subsequently remeasured to fair value at each 
reporting date. The Group designates certain derivatives as:

 – hedges of the change of fair value of recognised assets and liabilities (‘fair value hedges’); or

 – hedges of highly probable forecast transactions or hedges of foreign currency or interest rate risks of firm commitments (‘cash flow hedges’); or

 – hedges of net investments in foreign operations.

Hedge accounting is discontinued when the hedging instrument expires or is sold, terminated or exercised, or no longer qualifies for hedge 
accounting, or if the Company chooses to end the hedging relationship.

Fair value hedges
The Group’s policy is to use derivative instruments (primarily interest rate swaps) to convert a proportion of its fixed rate debt to floating rates in order 
to hedge the interest rate risk arising, principally, from capital market borrowings. The Group designates these as fair value hedges of interest rate risk 
with changes in fair value of the hedging instrument recognised in the income statement for the period together with the changes in the fair value 
of the hedged item arising from the hedged risk, to the extent the hedge is effective. Gains or losses relating to any ineffective portion are recognised 
immediately in the income statement.

Cash flow hedges
Cash flow hedging is used by the Group to hedge certain exposures to variability in future cash flows. The portion of gains or losses relating 
to changes in the fair value of derivatives that are designated and qualify as effective cash flow hedges is recognised in other comprehensive income; 
gains or losses relating to any ineffective portion are recognised immediately in the income statement.

When the hedged item is recognised in the income statement, amounts previously recognised in other comprehensive income and accumulated 
in equity for the hedging instrument are reclassified to the income statement. However, when the hedged transaction results in the recognition 
of a non-financial asset or a non-financial liability, the gains and losses previously recognised in other comprehensive income and accumulated 
in equity are transferred from equity and included in the initial measurement of the cost of the non-financial asset or non-financial liability.

When hedge accounting is discontinued, any gain or loss recognised in other comprehensive income at that time remains in equity and 
is recognised in the income statement when the hedged transaction is ultimately recognised in the income statement. If a forecast transaction 
is no longer expected to occur, the gain or loss accumulated in equity is recognised immediately in the income statement.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information150

22. Capital and financial risk management (continued)

Net investment hedges
Exchange differences arising from the translation of the net investment in foreign operations are recognised directly in other comprehensive 
income. Gains and losses on those hedging instruments (which include bonds, commercial paper, cross-currency swaps and foreign exchange 
contracts) designated as hedges of the net investments in foreign operations are recognised in other comprehensive income to the extent that the 
hedging relationship is effective; these amounts are included in exchange differences on translation of foreign operations as stated in the statement 
of comprehensive income. Gains and losses relating to hedge ineffectiveness are recognised immediately in the income statement for the period. 
Gains and losses accumulated in the translation reserve are included in the income statement when the foreign operation is disposed of.

Capital management
The following table summarises the capital of the Group at 31 March:

Net debt
Equity
Capital

2018 
€m 
31,469
68,607
100,076

2017 
€m 
31,169
73,719
104,888

The Group’s policy is to borrow centrally using a mixture of long-term and short-term capital market issues and borrowing facilities to meet 
anticipated funding requirements. These borrowings, together with cash generated from operations, are loaned internally or contributed as equity 
to certain subsidiaries. The Board has approved three internal debt protection ratios being: net interest to operating cash flow (plus dividends from 
associates); retained cash flow (operating cash flow plus dividends from associates less interest, tax, dividends to non-controlling shareholders and 
equity dividends) to net debt; and operating cash flow (plus dividends from associates) to net debt. These internal ratios establish levels of debt that 
the Group should not exceed other than for relatively short periods of time and are shared with the Group’s debt rating agencies being Moody’s, 
Fitch Ratings and Standard & Poor’s. 

Financial risk management
The Group’s treasury function manages centrally the Group’s funding requirement, net foreign exchange exposure, interest rate management 
exposures and counterpart risk arising from investments and derivatives.

Treasury operations are conducted within a framework of policies and guidelines authorised and reviewed by the Board, most recently 
on 22 July 2017.

A treasury risk committee comprising of the Group’s Chief Financial Officer, Group General Counsel and Company Secretary, Group Deputy Chief 
Financial Officer, Group Treasury Director and Group Director of Financial Controlling and Operations meets three times a year to review treasury 
activities and its members receive management information relating to treasury activities on a quarterly basis. The Group’s accounting function, 
which does not report to the Group Treasury Director, provides regular update reports of treasury activity to the Board. The Group’s internal auditor 
reviews the internal control environment regularly.

The Group uses a number of derivative instruments for currency and interest rate risk management purposes only that are transacted by specialist 
treasury personnel. The Group mitigates banking sector credit risk by the use of collateral support agreements.

Credit risk
The Group considers its maximum exposure to credit risk at 31 March to be as follows:

Bank deposit
Cash held in restricted deposits
German government bonds
UK government bonds
Money market investments funds
Derivative financial instruments
Other investments – debt and bonds
Trade receivables
Other receivables and accrued income

2018 
€m 
2,197
1,382
862
1,112
2,477
2,629
8,596
5,402
3,410
28,067

2017 
€m 
1,856
1,109
–
1,638
6,979
4,282
6,747
5,335
2,886
30,832

The Group invested in UK and German government bonds on the basis they generate a fixed rate return and, are amongst the most creditworthy 
of investments available.

The Group has three managed investment funds. These funds hold fixed income euro and sterling securities and the average credit quality is high 
double A.

Money market investments are in accordance with established internal treasury policies which dictate that an investment’s long-term credit rating 
is no lower than mid BBB. Additionally, the Group invests in AAA unsecured money market mutual funds where the investment is limited to 10% 
of each fund.

The Group also invests in a fund where the underlying assets are supply chain receivables, the creditworthiness of which are enhanced 
by an insurance wrapper as provided by established insurance companies with a long-term credit rating of at least A-.

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued) 
 
 
 
 
151

In respect of financial instruments used by the Group’s treasury function, the aggregate credit risk the Group may have with one counterparty 
is limited by (i) reference to the long-term credit ratings assigned for that counterparty by Moody’s, Fitch Ratings and Standard & Poor’s; (ii) that 
counterparty’s five year credit default swap (‘CDS’) spread; and (iii) the sovereign credit rating of that counterparty’s principal operating jurisdiction. 
Furthermore, collateral support agreements were introduced from the fourth quarter of 2008. Under collateral support agreements the 
Group’s exposure to a counterparty with whom a collateral support agreement is in place is reduced to the extent that the counterparty must post 
cash collateral when there is value due to the Group under outstanding derivative contracts that exceeds a contractually agreed threshold amount. 
When value is due to the counterparty the Group is required to post collateral on identical terms. Such cash collateral is adjusted daily as necessary. 

In the event of any default, ownership of the cash collateral would revert to the respective holder at that point. Detailed below is the value of the cash 
collateral, which is reported within short-term borrowings, held by the Group at 31 March: 

Cash collateral

2018 
€m 
1,070

2017 
€m 
2,654

The majority of the Group’s trade receivables are due for maturity within 90 days and largely comprise amounts receivable from consumers and 
business customers. At 31 March 2018 €3,389 million (2017: €3,322 million) of trade receivables were not yet due for payment. Overdue trade 
receivables consisted of €942 million (2017: €789 million) relating to the Europe region, and €306 million (2017: €423 million) relating to the 
AMAP region. Financial statements are monitored by management and provisions for bad and doubtful debts raised where it is deemed appropriate. 

The following table presents ageing of receivables that are past due and provisions for doubtful receivables that have been established:

30 days or less
Between 31 and 60 days
Between 61 and 180 days
Greater than 180 days

Gross  
receivables
€m 
810
226
530
1,250
2,816

Less  
provisions
€m 
(32)
(35)
(206)
(925)
(1,198)

2018   
Net  
receivables  
€m   
778
191
324
325
1,618

Gross  
receivables
€m 
730
125
648
1,423
2,926

Less  
provisions
€m 
(27)
(23)
(258)
(1,077)
(1,385)

2017 

Net  
receivables
€m 
703
102
390
346
1,541

Concentrations of credit risk with respect to trade receivables are limited given that the Group’s customer base is large and unrelated. Due to this, 
management believes there is no further credit risk provision required in excess of the normal provision for bad and doubtful receivables. 
Amounts charged to administrative expenses during the year ended 31 March 2018 were €528 million (2017: €589 million) (see note 14 “Trade 
and other receivables”).

As discussed in note 29 “Contingent liabilities and legal proceedings”, the Group has covenanted to provide security in favour of the trustee of the 
Vodafone Group UK Pension Scheme in respect of the funding deficit in the scheme. The security takes the form of an English law pledge over 
UK index-linked government bonds.

Liquidity risk
At 31 March 2018 the Group had €3.8 billion and US$4.1 billion syndicated committed undrawn bank facilities which support the US$15 billion and 
€8 billion commercial paper programme available to the Group. The Group uses commercial paper and bank facilities to manage short-term liquidity 
and manages long-term liquidity by raising funds in the capital markets. 

The euro syndicated committed facility has a maturity date of 11 January 2023. The US$ syndicated committed facility has a maturity date 
of 27 February 2022. Both facilities have remained undrawn throughout the financial year and since year end and provide liquidity support.

The Group manages liquidity risk on long-term borrowings by maintaining a varied maturity profile with a cap on the level of debt maturity in any 
one calendar year, therefore minimising refinancing risk. Long-term borrowings mature between one and 38 years.

Liquidity is reviewed daily on at least a 12 month rolling basis and stress tested on the assumption that all commercial paper outstanding 
matures and is not reissued. The Group maintains substantial cash and cash equivalents which at 31 March 2018 amounted to €4,674 million 
(2017: €8,835 million).

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
 
 
 
 
 
152

22. Capital and financial risk management (continued)

Market risk
Interest rate management
Under the Group’s interest rate management policy, interest rates on monetary assets and liabilities denominated in euros, US dollars and sterling 
are maintained on a floating rate basis except for periods up to six years where interest rate fixing has to be undertaken in accordance with treasury 
policy. The policy also allows euros, US dollars and sterling to be moved to a fixed rate basis if interest rates are statistically low. Where assets and 
liabilities are denominated in other currencies interest rates may also be fixed. In addition, fixing is undertaken for longer periods when interest rates 
are statistically low.

For each one hundred basis point rise in market interest rates for all currencies in which the Group had borrowings at 31 March 2018 there would 
be an increase in profit before tax by approximately €372 million (2017: approximately €470 million) including mark-to-market revaluations 
of interest rate and other derivatives and the potential interest on outstanding tax issues. There would be no material impact on equity.

At 31 March 2018 other than USD denominated liabilities, which are retained in order to hedge foreign exchange movements arising from our 
investment in VZ Communication loan notes, substantially all of our outstanding liabilities are held on a fixed interest rate basis in accordance with 
treasury policy.

Foreign exchange management
As Vodafone’s primary listing is on the London Stock Exchange its share price is quoted in sterling. Since the sterling share price represents the 
value of its future multi-currency cash flows, principally in euro, South African rand and sterling, the Group maintains the currency of debt and 
interest charges in proportion to its expected future principal cash flows and has a policy to hedge external foreign exchange risks on transactions 
denominated in other currencies above a certain de minimis level. 

At 31 March 2018 27% of net debt was denominated in currencies other than euro (9% sterling, 8% US dollar, 7% South African rand and 3% other). 
This allows US dollar, South African rand and other debt to be serviced in proportion to expected future cash flows and therefore provides a partial 
hedge against income statement translation exposure, as interest costs will be denominated in foreign currencies. 

Under the Group’s foreign exchange management policy, foreign exchange transaction exposure in Group companies is generally maintained at the 
lower of €5 million per currency per month or €15 million per currency over a six month period. 

The Group recognises foreign exchange movements in equity for the translation of net investment hedging instruments and balances treated 
as investments in foreign operations. However, there is no net impact on equity for exchange rate movements on net investment hedging 
instruments as there would be an offset in the currency translation of the foreign operation. At 31 March 2018 the Group held financial liabilities 
in a net investment hedge against the Group’s South African rand. Sensitivity to foreign exchange movements on the hedging liabilities, analysed 
against a strengthening of the South African rand by 15% (2017:18%) would result in a decrease in equity of €348 million (2017: €493 million) which 
would be fully offset by foreign exchange movements on the hedged net assets. 

The following table details the Group’s sensitivity of the Group’s adjusted operating profit to a strengthening of the Group’s major currency in which 
it transacts. The percentage movement applied to the currency is based on the average movements in the previous three annual reporting periods. 
Amounts are calculated by retranslating the operating profit of each entity whose functional currency is South African rand. 

ZAR 15% change (2017: 18%) – Operating profit1

Notes:
1  Operating profit before impairment losses and other income and expense.

2018 
€m 
239

2017 
€m 
249

At 31 March 2018 the Group’s sensitivity to foreign exchange movements, analysed against a strengthening of the US dollar by 9% (2017: 11%) on its 
external US dollar exposure, would decrease the profit before tax by €65 million (2017: €100 million). Foreign exchange on certain sterling balances 
analysed against a 7% (2017: 10%) strengthening of sterling would increase the profit before tax by €208 million (2017: decrease by €262 million).

Equity risk
There is no material equity risk relating to the Group’s equity investments which are detailed in note 13 “Other investments”.

The Group has hedged its exposure under the subordinated mandatory convertible bonds to any future movements in its share price 
by an option strategy designed to hedge the economic impact of share price movements during the term of the bonds. As at 31 March 2018 the 
Group’s sensitivity to a movement of 10% (2017: 7%) in its share price would result in an increase or decrease in profit before tax of approximately 
€164 million (2017: €236 million).

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued) 
 
153

Fair value and carrying value information
The carrying value and valuation basis of the Group’s financial assets are set out in notes 13, 14 and 19. For all financial assets held at amortised cost 
the carrying values approximate fair value.

The carrying value and valuation basis of the Group’s financial liabilities are set out in notes 15 and 20. The carrying values approximate fair value 
for the Group’s trade payables and other payables categories. For other financial liabilities a comparison of fair value and carrying value is disclosed 
in note 20.

Net financial instruments
The table below shows the Group’s financial assets and liabilities that are subject to offset in the balance sheet and the impact of enforceable master 
netting or similar agreements.

At 31 March 2018

Derivative financial assets
Derivative financial liabilities
Total

At 31 March 2017 

Derivative financial assets
Derivative financial liabilities
Total

Gross amount
€m 
2,629
(2,383)
246

Amount set off 
€m 
–
–
–

Related amounts not set off in the balance sheet

Amounts 
presented in 
balance sheet 
€m 
2,629
(2,383)
246

Right of set off 
with derivative 
counterparties 
€m 
(1,467)
1,467
–

Cash collateral 
€m 
(1,070)
718
(352)

Net amount
€m 
92
(198)
(106)

Gross amount
€m 
4,282
(2,077)
2,205

Amount set off 
€m 
–
–
–

Related amounts not set off in the balance sheet

Amounts 
presented in 
balance sheet 
€m 
4,282
(2,077)
2,205

Right of set off 
with derivative 
counterparties 
€m 
(1,505)
1,505
–

Cash collateral 
€m 
(2,654)
384
(2,270)

Net amount
€m 
123
(188)
(65)

Financial assets and liabilities are offset and the amount reported in the consolidated balance sheet when there is a legally enforceable right 
to offset the recognised amounts and there is an intention to settle on a net basis or realise the asset and settle the liability simultaneously. 
Derivative financial instruments that do not meet the criteria for offset could be settled net in certain circumstances under ISDA (International Swaps 
and Derivatives Association) agreements where each party has the option to settle amounts on a net basis in the event of default from the other. 
Collateral may be offset and net settled against derivative financial instruments in the event of default by either party. The aforementioned collateral 
balances are recorded in “other short-term investments” or “short-term debt” respectively.

23. Directors and key management compensation

This note details the total amounts earned by the Company’s Directors and members of the Executive Committee. 

Directors
Aggregate emoluments of the Directors of the Company were as follows: 

Salaries and fees
Incentive schemes1
Other benefits2

2018 
€m 
4
3
1
8

2017 
€m 
4
2
1
7

2016 
€m 
 5 
 4 
 1 
 10 

Notes:
1  Excludes gains from long-term incentive plans.
2 

Includes the value of the cash allowance taken by some individuals in lieu of pension contributions.

The aggregate gross pre-tax gain made on the exercise of share options in the year ended 31 March 2018 by one Director who served during the 
year was <€0.1 million (2017: one Director, €0.7 million; 2016: one Director, €0.2 million).

Key management compensation
Aggregate compensation for key management, being the Directors and members of the Executive Committee, was as follows: 

Short-term employee benefits
Share-based payments

2018 
€m 
27
30
57

2017 
€m 
24
25
49

2016 
€m 
 30 
 26 
 56 

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
 
 
 
 
 
 
 
 
 
154

24. Employees

This note shows the average number of people employed by the Group during the year, in which areas of our 
business our employees work and where they are based. It also shows total employment costs. 

By activity:
Operations
Selling and distribution
Customer care and administration

By segment:
Germany
Italy
Spain
UK
Other Europe
Europe
India (Discontinued operations)
Vodacom
Other Africa, Middle East and Asia-Pacific
Africa, Middle East and Asia-Pacific
Common Functions
Total

The cost incurred in respect of these employees (including Directors) was: 

Wages and salaries
Social security costs
Other pension costs (note 25)
Share-based payments (note 26)

India (Discontinued operations)
Total

2018 
Employees 

2017 
Employees 

2016 
Employees 

17,094
35,025
54,016
106,135

13,718
6,606
5,015
12,379
11,760
49,478
11,086
7,524
13,606
32,216
24,441
106,135

2018 
€m 
4,179
547
222
128
5,076
219
5,295

 18,207 
 38,252 
 55,097 
111,556 

 14,478 
 6,601 
 5,118 
 13,238 
 15,801 
55,236 
 13,187 
 7,590 
 14,183 
34,960 
 21,360 
111,556 

2017 
€m 
4,630 
582 
212 
95 
5,519
217 
5,736

 18,869 
 38,325 
 54,490 
111,684 

 14,862 
 6,676 
 5,935 
 13,323 
 16,058 
56,854 
 13,346 
 7,515 
 14,262 
35,123 
 19,707 
111,684 

2016 
€m 
4,759 
621 
270 
154 
5,804
212 
6,016

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued) 
 
 
 
 
 
 
 
155

25. Post employment benefits

The Group operates a number of defined benefit and defined contribution pension plans for our employees. 
The Group’s largest defined benefit scheme is in the UK. For further details see “Critical accounting 
judgements and key sources of estimation uncertainty” in note 1 “Basis of preparation” to the consolidated 
financial statements. 

Accounting policies
For defined benefit retirement plans, the difference between the fair value of the plan assets and the present value of the plan liabilities is recognised 
as an asset or liability on the statement of financial position. Scheme liabilities are assessed using the projected unit funding method and applying 
the principal actuarial assumptions at the reporting period date. Assets are valued at market value.

Actuarial gains and losses are taken to the statement of comprehensive income as incurred. For this purpose, actuarial gains and losses comprise 
both the effects of changes in actuarial assumptions and experience adjustments arising from differences between the previous actuarial 
assumptions and what has actually occurred. The return on plan assets, in excess of interest income, is also taken to other comprehensive income.

Other movements in the net surplus or deficit are recognised in the income statement, including the current service cost, any past service cost and 
the effect of any settlements. The interest cost less the expected interest income on assets is also charged to the income statement. The amount 
charged to the income statement in respect of these plans is included within operating costs or in the Group’s share of the results of equity 
accounted operations, as appropriate.

The Group’s contributions to defined contribution pension plans are charged to the income statement as they fall due.

Background
At 31 March 2018 the Group operated a number of pension plans for the benefit of its employees throughout the world, with varying rights and 
obligations depending on the conditions and practices in the countries concerned. The Group’s pension plans are provided through both defined 
benefit and defined contribution arrangements. Defined benefit schemes provide benefits based on the employees’ length of pensionable service 
and their final pensionable salary or other criteria. Defined contribution schemes offer employees individual funds that are converted into benefits 
at the time of retirement.

The Group operates defined benefit schemes in Germany, Ghana, India, Ireland, Italy, the UK and the United States. Defined contribution pension 
schemes are currently provided in Australia, Egypt, Germany, Greece, Hungary, India, Ireland, Italy, the Netherlands, New Zealand, Portugal, 
South Africa, Spain and the UK.

Income statement expense

Defined contribution schemes
Defined benefit schemes
Total amount charged to income statement (note 24)

2018 
€m 
178
44
222

2017 
€m 
 192 
 20 
 212 

2016 
€m 
 214 
56 
 270 

Defined benefit schemes
The Group’s retirement policy is to provide competitive pension provision, in each operating country, in line with the market median for that location. 
The Group’s preferred retirement provision is focused on Defined Contribution (‘DC’) arrangements and/or State provision for future service.

The Group’s main defined benefit funding liability is the Vodafone UK Group Pension Scheme (‘Vodafone UK plan’). Since June 2014 the plan has 
consisted of two segregated sections: the Vodafone Section and the Cable & Wireless Section (‘CWW Section’). Both sections are closed to new 
entrants and to future accrual. The Group also operates funded and unfunded plans in Germany and funded plans in Ireland. Defined benefit 
pension provision exposes the Group to actuarial risks such as longer than expected longevity of participants, lower than expected return 
on investments and higher than expected inflation, which may increase the liabilities or reduce the value of assets of the schemes.

The defined benefit schemes are administered by Trustee Boards who are legally separate from the Group and consist of representatives who are 
employees, former employees or are independent from the Company. The Boards of the pension schemes are required by legislation to act in the 
best interest of the participants, set the investment strategy and contribution rates and are subject to statutory funding objectives.

The Vodafone UK plan is registered as an occupational pension plan with HMRC and is subject to UK legislation and operates within the framework 
outlined by the Pensions Regulator. UK legislation requires that pension schemes are funded prudently and that valuations are undertaken at least 
every three years. Separate valuations are required for the Vodafone Section and CWW Section.

The trustees obtain regular actuarial valuations to check whether the statutory funding objective is met and whether a recovery plan is required 
to restore funding to the level of the agreed technical provisions. On 19 October 2017, the 31 March 2016 triennial actuarial valuation for the 
Vodafone Section and CWW Section of the Vodafone UK plan, which is used to judge the funding the Group needs to put into the scheme, 
was concluded.

This valuation showed a net deficit of £279 million (€317 million) on the scheme’s funding basis, comprising of a £339 million (€385 million) deficit 
for the Vodafone Section offset by a £60 million (€68 million) surplus for the CWW Section. These scheme specific actuarial valuations will always 
be different to the IAS 19 accounting deficit, which is an accounting rule concerning employee benefits and shown on the Group’s consolidated 
statement of financial position.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information 
 
156

25. Post employment benefits (continued) 

The Group and Trustees of the scheme agreed a funding plan to address the valuation deficit in the Vodafone Section over the period to 31 March 
2025 and made a cash contribution on 19 October 2017 of £185 million (€209 million) into the Vodafone Section and a further cash payment 
in accordance with the arrangements set under the previous valuation of £58 million (€66 million) into the CWW Section. These cash payments 
were invested into annuity policies issued by a third party insurance company which in turn entered into a reinsurance policy covering these risks 
with the Group’s captive insurance company. No further contributions are due in respect of the deficit revealed at the 2016 valuation.

Funding plans are individually agreed for each of the Group’s defined benefit pension schemes with the respective trustees, taking into account 
local regulatory requirements. It is expected that ordinary contributions relating to future service of €61 million will be paid into the Group’s defined 
benefit pension schemes during the year ending 31 March 2019. The Group has also provided certain guarantees in respect of the Vodafone 
UK plan; further details are provided in note 29 “Contingent liabilities and legal proceedings” to the consolidated financial statements.

The investment strategy for the UK schemes is controlled by the trustees in consultation with the Company and the schemes have no direct 
investments in the Group’s equity securities or in property or other assets currently used by the Group. The allocation of assets between 
different classes of investment is reviewed regularly and is a key factor in the trustee’s investment policy. The trustees aim to achieve the 
scheme’s investment objectives through investing partly in a diversified mix of growth assets which, over the long term are expected to grow in value 
by more than the low risk assets. The low risk assets include cash and gilts, inflation and interest rate hedging and in substantial insured pensioner 
annuity policies in both the Vodafone Section and CWW Sections of the Vodafone UK plan. A number of investment managers are appointed 
to promote diversification by assets, organisation and investment style and current market conditions and trends are regularly assessed, which may 
lead to adjustments in the asset allocation.

Actuarial assumptions
The Group’s scheme liabilities are measured using the projected unit credit method using the principal actuarial assumptions set out below:

Weighted average actuarial assumptions used at 31 March1:
Rate of inflation2
Rate of increase in salaries
Discount rate

Notes:
1  Figures shown represent a weighted average assumption of the individual schemes.
2  The rate of increases in pensions in payment and deferred revaluation are dependent on the rate of inflation.

2018
%

2.9
2.7
2.5

2017
% 

3.0
2.6
2.6

2016
% 

2.8
2.6
3.2

Mortality assumptions used are based on recommendations from the individual scheme actuaries which include adjustments for the experience 
of the Group where appropriate. The Group’s largest scheme is the Vodafone UK plan. Further life expectancies assumed for the UK schemes 
are 23.2/26.5 years (2017: 24.1/25.4 years; 2016: 24.0/25.3 years) for a male/female pensioner currently aged 65 years and 26.1/29.3 
(2017: 26.7/28.3 years; 2016: 26.6/28.1 years) from age 65 for a male/female non-pensioner member currently aged 40.

Charges made to the consolidated income statement and consolidated statement of comprehensive income (‘SOCI’) on the basis of the 
assumptions stated above are:

Current service cost
Past service costs
Net interest charge
Total included within staff costs
Actuarial losses/(gains) recognised in the SOCI

2018 
€m 
34
2
8
44
94

2017 
€m 
43
(27)
4
20
274

2016
€m 
45
–
11
56
(216)

Duration of the benefit obligations
The weighted average duration of the defined benefit obligation at 31 March 2018 is 22.8 years (2017: 22.9 years; 2016: 22.3 years). 

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued) 
 
 
 
 
 
 
Fair value of the assets and present value of the liabilities of the schemes
The amount included in the statement of financial position arising from the Group’s obligations in respect of its defined benefit schemes is as follows:

157

1 April 2016
Reclassification as held for sale

Service cost
Interest income/(cost)
Return on plan assets excluding interest income 
Actuarial losses arising from changes in financial assumptions
Actuarial gains arising from experience adjustments
Employer cash contributions
Member cash contributions
Benefits paid
Exchange rate movements
Other movements

31 March 2017
Service cost
Interest income/(cost)
Return on plan assets excluding interest income 
Actuarial losses arising from changes in demographic assumptions
Actuarial losses arising from changes in financial assumptions
Actuarial gains arising from experience adjustments
Employer cash contributions
Member cash contributions
Benefits paid
Exchange rate movements
Other movements
31 March 2018

An analysis of net (deficit)/assets is provided below for the Group as a whole.

Assets 
€m 
6,229
–
6,229
–
190
818
–
–
24
8
(180)
(403)
23

6,709
–
167
(37)
–
–
–
301
8
(289)
(156)
(6)
6,697

Analysis of net (deficit)/assets:
Total fair value of scheme assets
Present value of funded scheme liabilities
Net deficit for funded schemes
Present value of unfunded scheme liabilities
Net deficit
Net deficit is analysed as:
Assets1
Liabilities

2018 
€m 

6,697
(7,028)
(331)
(79)
(410)

110
(520)

2017
€m 

2016 
€m 

6,709
(7,222)
(513)
(81)
(594)

57
(651)

6,229
(6,487)
(258)
(83)
(341)

224
(565)

Liabilities 
€m 
(6,570)
12
(6,558)
16
(194)
–
(1,204)
112
–
(8)
180
403
(50)

(7,303)
(36)
(175)
–
(46)
(12)
1
–
(8)
289
166
17
(7,107)

2015 
€m 

6,857
(7,316)
(459)
(91)
(550)

234
(784)

Net deficit 
€m 
(341)
12
(329)
16
(4)
818
(1,204)
112
24
–
–
–
(27)

(594)
(36)
(8)
(37)
(46)
(12)
1
301
–
–
10
11
(410)

2014
€m 

4,652
(5,237)
(585)
(80)
(665)

42
(707)

Note:
1  Pension assets are deemed to be recoverable and there are no adjustments in respect of minimum funding requirements as economic benefits are available to the Company either in the form 
of future refunds or, for plans still open to benefit accrual, in the form of possible reductions in future contributions. The International Accounting Standards Board (IASB) published an Exposure 
Draft in June 2015 that would amend IFRIC14 IAS19 – The Limit on a Defined Benefit Asset, Minimum Funding Requirements and Their Interaction. However, in 2017 the IASB stated that they 
are carrying out “further work to assess whether it can establish a more principles-based approach in IFRIC14 for an entity to assess and measure its right to a refund of a surplus”. As such, it is not 
clear at this stage how and when IFRIC14 may be revised, and we will assess the impact of any changes when the revised version is published. 

An analysis of net assets/(deficit) is provided below for the Group’s largest defined benefit pension scheme in the UK, which is a funded scheme. 
As part of the merger of the Vodafone UK plan and the CWWRP plan on 6 June 2014 the assets and liabilities of the CWW Section are segregated 
from the Vodafone Section and hence are reported separately below.

Analysis of net assets/(deficit):
Total fair value of scheme assets
Present value of scheme liabilities
Net assets/(deficit)
Net assets/(deficit) are analysed as:
Assets
Liabilities

2018 
€m 

2017
€m

2016
€m

CWW Section

2015
€m

2014 
€m 

2018 
€m 

2017
€m

2016
€m

Vodafone Section 

2015
€m

2014 
€m 

2,760
(2,655)
105

2,894
(2,842)
52

2,762
(2,543)
219

3,114
(2,884)
230

2,155
(2,097)
58

2,773
(2,945)
(172)

2,654
(2,962)
(308)

2,408
(2,548)
(140)

2,645
(2,951)
(306)

1,626
(2,030)
(404)

105
– 

52
– 

219
– 

230
– 

58
– 

–
(172)

– 
(308)

– 
(140)

– 
(306)

– 
(404)

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
 
 
 
 
 
 
 
158

25. Post employment benefits (continued) 

Fair value of scheme assets

Cash and cash equivalents
Equity investments:

With quoted prices in an active market
Without quoted prices in an active market

Debt instruments:

With quoted prices in an active market
Without quoted prices in an active market

Property:

With quoted prices in an active market
Without quoted prices in an active market

Derivatives:1

With quoted prices in an active market
Without quoted prices in an active market

Investment fund
Annuity policies – Without quoted prices in an active market
Total 

Note:
1  Derivatives include collateral held in the form of cash.

2018 
€m 
95

1,407
360

4,149
590

27
78

(1,146)
44
275
818
6,697

2017
€m 
104

1,938
413

3,982
461

30
78

(1,218)
(1)
299
623
6,709

The fair value of scheme assets, which have been measured at fair value in accordance with IFRS 13 “Fair Value Measurement”, are analysed by asset 
category above and are subdivided by assets that have a quoted market price in an active market and those that do not, such as investment funds. 
Where available, the fair values are quoted prices (e.g. listed equity, sovereign debt and corporate bonds). Unlisted investments without quoted prices 
in an active market (e.g. private equity) are included at values provided by the fund manager in accordance with relevant guidance. Other significant 
assets are valued based on observable inputs such as yield curves. The Vodafone UK Plan annuity policies include two new buy-in arrangements 
with Legal & General Assurance Society Limited entered into during the year ended 31 March 2018 following the cash contributions made by the 
Group. These policies fully match the pension obligations of those pensioners insured and therefore are set equal to the present value of the related 
obligations. Investment funds of €275 million at 31 March 2018 include €259 million of investments in diversified alternate beta funds held in the 
Vodafone Section of the Vodafone UK plan.

The actual return on plan assets over the year to 31 March 2018 was a gain of €130 million (2017: €1,008 million).

Sensitivity analysis
Measurement of the Group’s defined benefit retirement obligation is sensitive to changes in certain key assumptions. The sensitivity analysis below 
shows how a reasonably possible increase or decrease in a particular assumption would, in isolation, result in an increase or decrease in the present 
value of the defined benefit obligation as at 31 March 2018.

Rate of inflation

Rate of increase in salaries

Discount rate

Life expectancy

Decrease by 0.5%
€m

Increase by 0.5%
€m

Decrease by 0.5%
€m

Increase by 0.5%
€m

Decrease by 0.5%
€m

Increase by 0.5%
€m

Increase by 1 year
€m

Decrease by 1 year
€m

(Decrease)/increase in present value 
of defined obligation1

(556)

633

(4)

5

833

(713)

223

(220)

Note:
1  The sensitivity analysis may not be representative of an actual change in the defined benefit obligation as it is unlikely that changes in assumptions would occur in isolation of one another. 

In presenting this sensitivity analysis, the change in the present value of the defined benefit obligation has been calculated on the same basis as prior years using the projected unit credit method 
at the end of the year, which is the same as that applied in calculating the defined benefit obligation liability recognised in the statement of financial position. The rate of inflation assumption 
sensitivity factors in the impact of changes to all assumptions relating to inflation including the rate of increase in salaries, pension increases and deferred revaluations.

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued) 
 
159

26. Share-based payments

The Group has a number of share plans used to award shares to Directors and employees as part of their 
remuneration package. A charge is recognised over the vesting period in the consolidated income statement 
to record the cost of these, based on the fair value of the award on the grant date.

Accounting policies
The Group issues equity-settled share-based payments to certain employees. Equity-settled share-based payments are measured at fair value 
(excluding the effect of non-market-based vesting conditions) at the date of grant. The fair value determined at the grant date of the equity-settled 
share-based payments is expensed on a straight-line basis over the vesting period, based on the Group’s estimate of the shares that will eventually 
vest and adjusted for the effect of non-market-based vesting conditions. A corresponding increase in retained earnings is also recognised.

Some share awards have an attached market condition, based on total shareholder return (‘TSR’), which is taken into account when calculating 
the fair value of the share awards. The valuation for the TSR is based on Vodafone’s ranking within the same group of companies, where possible, 
over the past five years.

The fair value of awards of non-vested shares is an average calculation of the closing price of the Group’s shares on the days prior to the grant date, 
adjusted for the present value of the delay in receiving dividends where appropriate.

The maximum aggregate number of ordinary shares which may be issued in respect of share options or share plans will not (without shareholder 
approval) exceed:

 – 10% of the ordinary share capital of the Company in issue immediately prior to the date of grant, when aggregated with the total number 

of ordinary shares which have been allocated in the preceding ten year period under all plans; and

 – 5% of the ordinary share capital of the Company in issue immediately prior to the date of grant, when aggregated with the total number 
of ordinary shares which have been allocated in the preceding ten year period under all plans, other than any plans which are operated  
on an all-employee basis.

Share options

Vodafone Group executive plans
No share options have been granted to any Directors or employees under the Company’s discretionary share option plans in the year ended 
31 March 2018. There were no options outstanding under the Vodafone Global Incentive Plan at the year-end.

Vodafone Group Sharesave Plan
The Vodafone Group 2008 Sharesave Plan enables UK staff to acquire shares in the Company through monthly savings of up to £375 over a three 
and/or five year period, at the end of which they may also receive a tax-free bonus. The savings and bonus may then be used to purchase shares 
at the option price, which is set at the beginning of the invitation period and usually at a discount of 20% to the then prevailing market price of the 
Company’s shares.

Share plans

Vodafone Group executive plans
Under the Vodafone Global Incentive Plan awards of shares are granted to Directors and certain employees. The release of these shares 
is conditional upon continued employment and for some awards achievement of certain performance targets measured over a three year period.

Vodafone Share Incentive Plan
Following a review of the UK all-employee plans it was decided that with effect from 1 April 2017 employees would no longer be able to contribute 
to the Share Incentive Plan and would therefore no longer receive matching shares. Individuals who hold shares in the plan will continue to receive 
dividend shares.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information160

26. Share-based payments (continued)

Movements in outstanding ordinary share options 

1 April
Granted during the year
Forfeited during the year 
Exercised during the year
Expired during the year
31 March

Weighted average exercise price:
1 April
Granted during the year
Forfeited during the year 
Exercised during the year
Expired during the year
31 March

2018 
Millions 
41
11
(2)
(5)
(5)
40

£1.61
£1.72
£1.65
£1.57
£1.65
£1.64

2017 
Millions 
24
31
(1)
(7)
(6)
41

£1.62
£1.61
£1.66
£1.50
£1.75
£1.61

Ordinary share options 

2016
Millions 
25
7
(1)
(5)
(2)
24

£1.49
£1.89
£1.54
£1.42
£1.59
£1.62

Exercisable 

Weighted 
average 
remaining 
contractual 
life 
Months 

Summary of options outstanding and exercisable at 31 March 2018 

Outstanding 
shares 
Millions 

Weighted 
average 
exercise 
price 

Outstanding   
Weighted   
average   
remaining   
contractual   
life   
Months   

Exercisable 
shares 
Millions 

Weighted 
average 
exercise 
price 

Vodafone Group savings related and Sharesave Plan:
£1.01 – £2.00

Share awards
Movements in non-vested shares are as follows:

1 April 
Granted
Vested
Forfeited
31 March 

40

£1.64

21

–

–

–

2018   
Weighted   
average fair   
value at   
grant date   
£1.91
£1.95
£1.76
£1.58
£2.04

Millions 
178
74
(42)
(28)
182

2017   
Weighted   
average fair   
value at   
grant date   
£1.77
£1.97
£1.77
£1.57
£1.91

Millions 
198
74
(47)
(47)
178

2016 

Weighted 
average fair 
value at 
grant date 
£1.56
£2.22
£1.80
£1.40
£1.77

Millions 
217
63
(32)
(50)
198

Other information
The total fair value of shares vested during the year ended 31 March 2018 was £74 million (2017: £83 million; 2016: £58 million).

The compensation cost included in the consolidated income statement in respect of share options and share plans was €128 million 
(2017: €95 million; 2016: €154 million) which is comprised principally of equity-settled transactions.

The average share price for the year ended 31 March 2018 was 216.2 pence (2017: 216.2 pence; 2016: 224.2 pence).

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued) 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
161

27. Acquisitions and disposals

We completed a number of acquisitions and disposals during the year. The note below provides details of these 
transactions as well as those in the prior year including, most significantly, the combination of our operations in the 
Netherlands with those of Liberty Global plc to form VodafoneZiggo, a 50:50 joint venture. For further details see 
“Critical accounting judgements and key sources of estimation uncertainty” in note 1 “Basis of preparation” to the 
consolidated financial statements.

Accounting policies 
Business combinations
Acquisitions of subsidiaries are accounted for using the acquisition method. The cost of the acquisition is measured at the aggregate of the fair values 
at the date of exchange of assets given, liabilities incurred or assumed and equity instruments issued by the Group. Acquisition-related costs are 
recognised in the income statement as incurred. The acquiree’s identifiable assets and liabilities are recognised at their fair values at the acquisition 
date. Goodwill is measured as the excess of the sum of the consideration transferred, the amount of any non-controlling interests in the acquiree 
and the fair value of the Group’s previously held equity interest in the acquiree, if any, over the net amounts of identifiable assets acquired and 
liabilities assumed at the acquisition date. The interest of the non-controlling shareholders in the acquiree may initially be measured either at fair 
value or at the non-controlling shareholders’ proportion of the net fair value of the identifiable assets acquired, liabilities and contingent liabilities 
assumed. The choice of measurement basis is made on an acquisition-by-acquisition basis.

Acquisition of interests from non-controlling shareholders
In transactions with non-controlling parties that do not result in a change in control, the difference between the fair value of the consideration paid 
or received and the amount by which the non-controlling interest is adjusted is recognised in equity. 

Disposals

Vodafone And Qatar Foundation L.L.C (‘Vodafone Qatar’)
On 29 March 2018, the Group sold its 51% interest in Vodafone And Qatar Foundation L.L.C for consideration of QAR1,350 million (€299 million). 
The Group recognised a net gain on disposal of €113 million reported in other income and expense.

VodafoneZiggo Group Holding B.V. (‘VodafoneZiggo’)
On 31 December 2016, we combined our operations in the Netherlands with those of Liberty Global plc to create VodafoneZiggo Group Holding 
B.V., a 50:50 joint venture providing national unified communications. As a result of the transaction, we no longer consolidate our previous interest 
in the Netherlands and account for our 50% interest in VodafoneZiggo as a Joint Venture using the equity method. The Group recognised a net gain 
on the formation of VodafoneZiggo of €1,275 million. 

Goodwill
Other intangible assets
Property, plant and equipment
Inventory
Trade and other receivables
Cash and cash equivalents1
Current and deferred taxation
Short and long-term borrowings
Trade and other payables
Provisions
Net assets contributed into VodafoneZiggo
Fair value of investment in VodafoneZiggo2
Net cash proceeds arising from the transaction1,3
Net gain on formation of VodafoneZiggo4

€m
(855)
(1,415)
(1,164)
(24)
(302)
(56)
87
1,000
387
28
(2,314)
2,970
619
1,275

Included in purchase of interests in associates and joint ventures in the consolidated statement of cash flows. 

Notes:
1 
2  The fair value of our initial investment in VodafoneZiggo is not observable in a quoted market. Accordingly, the fair value has been primarily determined with reference to the outcome 
of a discounted cash flow analysis. Certain significant inputs used in the valuation, such as forecasts of future cash flows, are based on our assumptions and are therefore unobservable. 
The valuation therefore falls under Level 3 of the fair value hierarchy. The weighted average cost of capital and terminal growth rate used to value our initial investment in VodafoneZiggo were 
7.0% and 1.0% respectively. 
Includes our 50% share of cash paid to both shareholders on creation of VodafoneZiggo (€1,422 million), together with an equalisation payment of €802 million made to Liberty Global plc.

3 
4  Reported in other income and expense in the consolidated income statement. Includes €637 million related to the re-measurement of our retained interest in Vodafone Libertel B.V. 

Transaction costs of €35 million were charged in the consolidated income statement in the year.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information 
162

28. Commitments

A commitment is a contractual obligation to make a payment in the future, mainly in relation to leases and 
agreements to buy assets such as network infrastructure and IT systems. These amounts are not recorded 
in the consolidated statement of financial position since we have not yet received the goods or services from 
the supplier. The amounts below are the minimum amounts that we are committed to pay.

Accounting policies
Leases are classified as finance leases whenever the terms of the lease transfer substantially all the risks and rewards of ownership of the asset to the 
lessee. All other leases are classified as operating leases.

Assets held under finance leases are recognised as assets of the Group at their fair value at the inception of the lease or, if lower, at the present value 
of the minimum lease payments as determined at the inception of the lease. The corresponding liability to the lessor is included in the statement 
of financial position as a finance lease obligation. Lease payments are apportioned between finance charges and reduction of the lease obligation 
so as to achieve a constant rate of interest on the remaining balance of the liability. Finance charges are recognised in the income statement.

Rentals payable under operating leases are charged to the income statement on a straight-line basis over the term of the relevant lease. 
Benefits received and receivable as an incentive to enter into an operating lease are also spread on a straight-line basis over the lease term.

Operating lease commitments
The Group has entered into commercial leases on certain properties, network infrastructure, motor vehicles and items of equipment. 
The leases have various terms, escalation clauses, purchase options and renewal rights, none of which are individually significant to the Group. 
Future minimum lease payments under non-cancellable operating leases comprise: 

Within one year
In more than one year but less than two years
In more than two years but less than three years
In more than three years but less than four years
In more than four years but less than five years
In more than five years

2018 
€m 
2,686
1,633
1,155
903
717
2,600
9,694

2017 
€m 
2,522
1,487
1,136
882
709
2,693
9,429

The total of future minimum sublease payments expected to be received under non-cancellable subleases is €859 million (2017: €584 million). 

Capital commitments

Contracts placed for future capital expenditure not 
provided in the financial statements1

Company and subsidiaries

Share of joint operations

2018
€m 

2017
€m 

2,630

2,052

2018
€m 

76

2017
€m 

88

2018
€m 

Group

2017
€m 

2,706

2,140

Note:
1   Commitment includes contracts placed for property, plant and equipment and intangible assets.

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued) 
 
 
 
163

Acquisition commitments

Vodafone India
On 20 March 2017, Vodafone announced the agreement to combine its subsidiary, Vodafone India (excluding its 42% stake in Indus Towers), with 
Idea Cellular Limited (‘Idea’), which is listed on the Indian Stock Exchanges, with the combined company to be jointly controlled by Vodafone and 
the Aditya Birla Group (‘ABG’). Vodafone will own 45.1% of the combined company after transferring a stake of 4.9% to the Aditya Birla Group for 
approximately INR39 billion (approximately US$579 million) in cash concurrent with completion of the merger. ABG will then own 26.0% and has 
the right to acquire more shares from Vodafone under an agreed mechanism with a view to equalising the shareholdings over time. If Vodafone and 
ABG’s shareholdings in the combined company are not equal after four years, Vodafone will sell down shares in the combined company to equalise 
its shareholding to that of the ABG over the following five-year period. Until equalisation is achieved, the voting rights of the additional shares held 
by Vodafone will be restricted and votes will be exercised jointly under the terms of the shareholders’ agreement. The transaction has a break-fee 
of INR33 billion (US$500 million) that would become payable under certain circumstances. 

On 4 January 2018 Idea announced its intention to raise up to INR67.5 billion (€882 million) of equity, which was achieved through a INR32.5 billion 
(€425 million) preferential allotment to the ABG entities and an additional INR35.0 billion (€457 million) of equity raised through a qualified 
institutions placement. The proceeds from this capital raise, in addition to the INR78.5 billion (€1.0 billion) of proceeds from the announced disposals 
of Vodafone India’s and Idea’s standalone tower businesses, would be used to strengthen the balance sheet of the merged entity (Vodafone India 
and Idea). 

As a consequence of the change in shareholding in Idea following the capital raise, ABG and Vodafone have agreed that ABG will buy a minimum 
of 2.5% of the merged entity from Vodafone, or such higher stake required in order for ABG to ultimately own at least 26% of the merged entity. 
Consequently, Vodafone will receive minimum proceeds of INR19.6 billion (€256 million) from such sale and Vodafone’s ownership in the combined 
entity is expected to be not more than 47.5% at completion. Vodafone’s stake in the combined entity in excess of 45.1% will not be subject to any 
lock-up after closing and Vodafone will be free to sell the relevant shares without restrictions. Based on ABG’s shareholding in Idea as at 31 March 
2018, ABG will need to acquire approximately 4.8% of the merged entity from Vodafone at completion in order to own at least 26% of the merged 
entity. This would result in Vodafone having an approximate 45.2% shareholding. The aforementioned changes to the capital structure were already 
contemplated in the scheme of arrangement for the merger, which has been approved by the Competition Commission of India, the shareholders 
and creditors of both Idea and Vodafone India, and the relevant National Company Law Tribunals. Foreign investment and Department 
of Telecommunications approvals are currently pending. As such, Vodafone now expects the merger to be completed in June 2018. 

As per the agreement entered into on 20 March 2017, Vodafone India’s contribution of net debt to the merged entity and Vodafone Group’s funding 
requirement will be dependent on Idea’s net debt at completion of the merger, as well as customary closing adjustments, but is not affected 
by proceeds received in relation to the announced disposals of Vodafone India’s and Idea’s standalone towers and a potential monetisation 
of Idea’s 11.15% stake in Indus Towers. Vodafone will contribute INR24.8 billion (€323 million) more net debt than Idea at completion.

On 31 March 2018, Vodafone India completed the sale of its standalone tower business in India to ATC Telecom Infrastructure Private Limited (‘ATC’) 
for an enterprise value of INR38.5 billion (€478 million). The receipt of these proceeds prior to completion of the proposed merger of Vodafone 
India and Idea was anticipated and provided for in the merger agreement and hence does not affect the agreed terms of the merger, including the 
amount of debt which Vodafone will contribute to the combined company at completion. Completion of Idea’s sale of its standalone tower business 
to ATC for INR40.0 billion is expected in the first half of this calendar year.

Following the completion of Idea’s equity raise in February 2018, under the terms of the merger agreement with Idea the Group intends to inject 
up to €1 billion of incremental equity into India, net of the proceeds of the sale of a stake in the JV to the Aditya Birla Group, prior to completion. 

Vodafone Greece
On 23 January 2018, Vodafone announced that Vodafone Greece had agreed to acquire CYTA Telecommunications Hellas S.A., a provider of fixed 
and mobile telecommunication services in Greece, for a total enterprise value of €118 million. The acquisition is subject to a number of conditions, 
including antitrust clearance by the relevant competent authorities.

Vodafone to acquire Liberty Global’s operations in Germany, the Czech Republic, Hungary and Romania
On 9 May 2018, Vodafone announced that it had agreed to acquire Liberty Global’s operations in Germany, the Czech Republic, Hungary and 
Romania for an enterprise value of €18.4 billion. See note 31 “Subsequent events” for further details.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information164

29. Contingent liabilities and legal proceedings

Contingent liabilities are potential future cash outflows, where the likelihood of payment is considered more than 
remote, but is not considered probable or cannot be measured reliably. 

Performance bonds1
Other guarantees and contingent liabilities2

2018 
€m 
993 
4,036 

2017 
€m 
2,413
3,576

Notes:
1  Performance bonds require the Group to make payments to third parties in the event that the Group does not perform what is expected of it under the terms of any related contracts 

or commercial arrangements.

2  Other guarantees principally comprise Vodafone Group Plc’s guarantee of the Group’s 50% share of an AUD1.7 billion loan facility and a US$3.5 billion loan facility of its joint venture, Vodafone 

Hutchison Australia Pty Limited. The Group’s share of these loan balances is included in the net investment in joint venture (see note 12 “Investments in joint ventures”).

UK pension schemes
The Group’s main defined benefit scheme is the Vodafone UK Group Pension Scheme (the ‘Scheme’) which has two segregated sections, 
the Vodafone Section and the CWW Section, as detailed in note 25.

The Group has covenanted to provide security in favour of both the Vodafone Sections and CWW Section of the Scheme whilst a deficit remains. 
The deficit is measured on a prescribed basis agreed between the Group and Trustee. The Group provides a combination of surety bonds and 
a charge over UK indexed gilts as the security.

The level of the security has varied since inception in line with the movement in the Scheme deficit. At 31 March 2018 the Scheme retains 
security over €536 million (notional value) for the Vodafone Section and €57 million (notional value) for the CWW Section. The security may 
be substituted either on a voluntary or mandatory basis. The Company has also provided two guarantees to the Vodafone Section of the Scheme for 
a combined value up to €1.7 billion to provide security over the deficit under certain defined circumstances, including insolvency of the employers. 
The Company has also agreed a similar guarantee of up to €1.7 billion for the CWW Section.

An additional smaller UK defined benefit scheme, the THUS Plc Group Scheme, has a guarantee from the Company for up to €114 million.

Legal proceedings
The Company and its subsidiaries are currently, and may from time to time become, involved in a number of legal proceedings, including inquiries 
from, or discussions with, governmental authorities that are incidental to their operations. However, save as disclosed below, the Company does not 
believe that it or its subsidiaries are currently involved in (i) any legal or arbitration proceedings (including any governmental proceedings which are 
pending or known to be contemplated) which may have, or have had in the 12 months preceding the date of this report, a material adverse effect 
on the financial position or profitability of the Group; or (ii) any material proceedings in which any of the Company’s Directors, members of senior 
management or affiliates are either a party adverse to the Company or its subsidiaries or have a material interest adverse to the Company or its 
subsidiaries. Due to inherent uncertainties, the Company cannot make any accurate quantification of any cost, or timing of such cost, which may 
arise from any of the legal proceedings referred to in this Annual Report, however costs in complex litigation can be substantial.

Indian tax cases
In August 2007 and September 2007, Vodafone India Limited (‘VIL’) and Vodafone International Holdings BV (‘VIHBV’) respectively received notices 
from the Indian tax authority alleging potential liability in connection with an alleged failure by VIHBV to deduct withholding tax from consideration 
paid to the Hutchison Telecommunications International Limited group (‘HTIL’) in respect of HTIL’s gain on its disposal to VIHBV of its interests 
in a wholly-owned Cayman Island incorporated subsidiary that indirectly holds interests in VIL. Following approximately five years of litigation in the 
Indian courts in which VIHBV sought to set aside the tax demand issued by the Indian tax authority, in January 2012 the Supreme Court of India 
handed down its judgement, holding that VIHBV’s interpretation of the Income Tax Act 1961 was correct, that the HTIL transaction in 2007 was 
not taxable in India, and that consequently, VIHBV had no obligation to withhold tax from consideration paid to HTIL in respect of the transaction. 
The Supreme Court of India quashed the relevant notices and demands issued to VIHBV in respect of withholding tax and interest.

On 28 May 2012 the Finance Act 2012 became law. The Finance Act 2012, which amended various provisions of the Income Tax Act 1961 with 
retrospective effect, contained provisions intended to tax any gain on transfer of shares in a non-Indian company, which derives substantial value 
from underlying Indian assets, such as VIHBV’s transaction with HTIL in 2007. Further, it seeks to subject a purchaser, such as VIHBV, to a retrospective 
obligation to withhold tax. VIHBV received a letter on 3 January 2013 from the Indian tax authority reminding it of the tax demand raised prior to the 
Supreme Court of India’s judgement and purporting to update the interest element of that demand to a total amount of INR142 billion, which 
includes principal and interest as calculated by the Indian tax authority but does not include penalties.

On 10 January 2014, VIHBV served an amended trigger notice on the Indian Government under the Netherlands-India Bilateral Investment Treaty 
(‘Dutch BIT’), supplementing a trigger notice filed on 17 April 2012, immediately prior to the Finance Act 2012 becoming effective, to add claims 
relating to an attempt by the Indian Government to tax aspects of the transaction with HTIL under transfer pricing rules. A trigger notice announces 
a party’s intention to submit a claim to arbitration and triggers a cooling off period during which both parties may seek to resolve the dispute 
amicably. Notwithstanding their attempts, the parties were unable to amicably resolve the dispute within the cooling off period stipulated in the 
Dutch BIT. On 17 April 2014, VIHBV served its notice of arbitration under the Dutch BIT, formally commencing the Dutch BIT arbitration proceedings.

In June 2016, the tribunal was fully constituted with Sir Franklin Berman KCMG QC appointed as presiding arbitrator. The Indian Government has 
raised objections to the application of the treaty to VIHBV’s claims and to the jurisdiction of the tribunal under the Dutch BIT. On 19 June 2017, 
the tribunal decided to try both these jurisdictional objections along with the merits of VIHBV’s claim in a hearing now scheduled for February 2019. 
More recent attempts by the Indian Government to have the jurisdiction arguments heard separately have also failed. VIHBV will file its response 
to India’s defence in July 2018 and India will respond in December 2018.

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued) 
 
165

Separately, on 15 June 2015, Vodafone Group Plc and Vodafone Consolidated Holdings Limited served a trigger notice on the Indian Government 
under the United Kingdom-India Bilateral Investment Treaty (‘UK BIT’) in respect of retrospective tax claims under the Income Tax Act 1961 
(as amended by the Finance Act 2012). Although relating to the same underlying facts as the claim under the Dutch BIT, the claim brought 
by Vodafone Group Plc and Vodafone Consolidated Holdings Limited is a separate and distinct claim under a different treaty. On 24 January 2017, 
Vodafone Group Plc and Vodafone Consolidated Holdings Limited served a Notice of Arbitration on the Indian Government formally commencing 
the arbitration. The Indian Government has appointed a second arbitrator as required under the UK BIT under protest.

The Indian Government has indicated that it considers the arbitration under the UK BIT to be an abuse of process but this is strongly denied 
by Vodafone. On 22 August 2017, the Indian Government obtained an injunction from the Delhi High Court preventing Vodafone from progressing 
the UK BIT arbitration. Vodafone was not present when India obtained this injunction and applied to dismiss it. On 26 October 2017, the Delhi High 
Court varied its order to permit Vodafone to participate in the formation of the UK BIT tribunal. It now consists of Marcelo Kohen, an Argentinian 
national and professor of international law in Geneva (appointed by India), Neil Kaplan, a British national (appointed by Vodafone Group Plc) 
and Professor Campbell Mclachlan QC, a New Zealand national (appointed by the parties as presiding arbitrator). No further steps in the arbitration 
were permitted pending a decision on India’s injunction. On 7 May 2018, the Delhi High Court dismissed the injunction. The Indian Government has 
the right to appeal the decision.

On 12 February 2016, VIHBV received a notice dated 4 February 2016 of an outstanding tax demand of INR221 billion (which included interest 
accruing since the date of the original demand) along with a statement that enforcement action, including against VIHBV’s indirectly held assets 
in India, would be taken if the demand was not satisfied. On 29 September 2017, VIHBV received an electronically generated demand in respect 
of alleged principal, interest and penalties in the amount of INR190.7 billion. This demand does not appear to have included any element for alleged 
accrued interest liability.

Separate proceedings in the Bombay High Court taken against VIHBV to seek to treat it as an agent of HTIL in respect of its alleged tax on the 
same transaction, as well as penalties of up to 100% of the assessed withholding tax for the alleged failure to have withheld such taxes, were listed 
for hearing at the request of the Indian Government on 21 April 2016 despite the issue having been ruled upon by the Supreme Court of India. 
The hearing has since been periodically listed and then adjourned or not reached hearing. VIHBV and Vodafone Group Plc will continue to defend 
vigorously any allegation that VIHBV or VIL is liable to pay tax in connection with the transaction with HTIL and will continue to exercise all rights 
to seek redress including pursuant to the Dutch BIT and the UK BIT. We have not recorded a provision in respect of the retrospective provisions of the 
Income Tax Act 1961 (as amended by the Finance Act 2012) and any tax demands based upon such provisions.

Other Indian tax cases
VIL and Vodafone India Services Private Limited (‘VISPL’) (formerly 3GSPL) are involved in a number of tax cases with total claims exceeding 
€2.4 billion plus interest, and penalties of up to 300% of the principal.

VISPL tax claims
VISPL has been assessed as owing tax of approximately €264 million (plus interest of €422 million) in respect of (i) a transfer pricing margin charged 
for the international call centre of HTIL prior to the 2007 transaction with Vodafone for HTIL assets in India; (ii) the sale of the international call centre 
by VISPL to HTIL; and (iii) the acquisition of and/or the alleged transfer of options held by VISPL for VIL. The first two of the three heads of tax are 
subject to an indemnity by HTIL. The larger part of the potential claim is not subject to any indemnity. VISPL unsuccessfully challenged the merits 
of the tax demand in the statutory tax tribunal and the jurisdiction of the tax office to make the demand in the High Court. The Tax Appeal Tribunal 
heard the appeal and ruled in the Tax Office’s favour. VISPL lodged an appeal (and stay application) in the Bombay High Court which was concluded 
in early May 2015. On 13 July 2015 the tax authorities issued a revised tax assessment reducing the tax VISPL had previously been assessed as owing 
in respect of (i) and (ii) above. In the meantime, (i) a stay of the tax demand on a deposit of £20 million and (ii) a corporate guarantee by VIHBV for the 
balance of tax assessed remain in place. On 8 October 2015, the Bombay High Court ruled in favour of Vodafone in relation to the options and the 
call centre sale. The Tax Office has appealed to the Supreme Court of India. A hearing has been adjourned with no specified date.

Indian regulatory cases
Litigation remains pending in the Telecommunications Dispute Settlement Appellate Tribunal (‘TDSAT’), High Courts and the Supreme Court of India 
in relation to a number of significant regulatory issues including mobile termination rates (‘MTRs’), spectrum and licence fees, licence extension and 
3G intra-circle roaming (‘ICR’).

3G inter-circle roaming: Vodafone India and others v Union of India
In April 2013, the Indian Department of Telecommunications (‘DoT’) issued a stoppage notice to VIL’s operating subsidiaries and other mobile 
operators requiring the immediate stoppage of the provision of 3G services on other operators’ mobile networks in an alleged breach of licence 
claim. The DoT also imposed a fine of approximately €5.5 million. VIL applied to the Delhi High Court for an order quashing the DoT’s notice.

Interim relief from the notice has been granted (but limited to existing customers at the time with the effect that VIL was not able to provide 3G 
services to new customers on other operators’ 3G networks pending a decision on the issue). The dispute was referred to the TDSAT for decision, 
which ruled on 28 April 2014 that VIL and the other operators were permitted to provide 3G services to their customers (current and future) on other 
operators’ networks. The DoT has appealed the judgement and sought a stay of the tribunal’s judgement. The DoT’s stay application was rejected 
by the Supreme Court of India. The matter is pending before the Supreme Court of India.

One time spectrum charges: VIL v Union of India
The Indian Government has sought to impose one time spectrum charges of approximately €525 million on certain operating subsidiaries of VIL. 
VIL filed a petition before the TDSAT challenging the one time spectrum charges on the basis that they are illegal, violate VIL’s licence terms and 
are arbitrary, unreasonable and discriminatory. The tribunal stayed enforcement of the Government’s spectrum demand pending resolution of the 
dispute. The matter is due to go for final hearing before the Supreme Court of India, and will be listed in due course.

Other public interest litigation
Three public interest litigations have been initiated in the Supreme Court of India against the Indian Government and private operators on the 
grounds that the grant of additional spectrum beyond 4.4/6.2 MHz has been illegal. The cases seek appropriate investigation and compensation for 
the loss to the exchequer.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information166

29. Contingent liabilities and legal proceedings (continued)

Adjusted Gross Revenue (‘AGR’) dispute before the Supreme Court of India: VIL and others v Union of India
VIL has challenged the tribunal’s judgement dated 23 April 2015 to the extent that it dealt with the calculation of AGR, upon which licence fees and 
spectrum usage charges are based. The cumulative impact of the inclusion of these components is approximately €1.67 billion. The Department 
of Telecommunications (‘DoT’) also moved cross appeals challenging the tribunal’s judgement. In the hearing before the Supreme Court of India, 
the Court orally directed the DoT not to take any coercive steps in the matter, which was adjourned. On 29 February 2016, the Supreme Court 
of India ordered that the DoT may continue to raise demands for fees and charges, but may not enforce them until a final decision on the matter.

Other cases in the Group
Patent litigation
Germany
The telecoms industry is currently involved in significant levels of patent litigation brought by non-practising entities (‘NPEs’) which have acquired 
patent portfolios from current and former industry companies. Vodafone is currently a party to patent litigation cases in Germany brought against 
Vodafone Germany by Marthon, IPCom and Intellectual Ventures. Vodafone has contractual indemnities from suppliers which have been invoked 
in relation to the alleged patent infringement liability.

Spain
Vodafone Group Plc has been sued in Spain by TOT Power Control (‘TOT’), an affiliate of Top Optimized Technologies. The claim makes a number 
of allegations including patent infringement, with TOT seeking over €500 million from Vodafone Group Plc as well as an injunction against using 
the technology in question. Vodafone’s initial challenge of the appropriateness of Spain as a venue for this dispute was denied. Vodafone Group Plc 
appealed the denial and was partially successful. In a decision dated 30 October 2017, the court ruled that while it did have jurisdiction to hear the 
infringement case relating to the Spanish patent, it was not competent to hear TOT’s contractual and competition law claims. This decision is subject 
to appeal. TOT’s application for an injunction was unsuccessful and TOT is appealing. A trial has now been set to commence on 10 September 2018. 

Germany: Mannesmann and Kabel Deutschland takeover – class actions
Since 2001, the German courts have been determining the adequacy of the mandatory cash offer made to minority shareholders 
in Vodafone’s takeover of Mannesmann. The German courts were also asked to consider whether “squeeze out” compensation was payable 
to affected Mannesmann shareholders in a similar proceeding. In September 2014, the German courts awarded compensation to minority 
shareholders of Mannesmann in the amount of €229.58 per share, which would have resulted in a pay-out of €19 million. The German courts 
also ruled that the “squeeze out” compensation should amount to €251.31 per share, which would have resulted in a pay-out of €43.8 million. 
Vodafone appealed these decisions and in March 2018 the Court ruled in Vodafone’s favour that the original compensation had been adequate. 
There is no right of appeal. 

Similar proceedings were initiated by 80 Kabel Deutschland shareholders. These proceedings are in their early stages, and, accordingly, Vodafone 
believes that it is too early to assess the likely quantum of any claim. In a hearing on 6 October 2016, the Court examined the Kabel Deutschland 
business plan which formed the main basis for the calculation of the offer per share. The next hearings are scheduled for June 2018.

Italy: British Telecom (Italy) v Vodafone Italy 
The Italian Competition Authority concluded an investigation in 2007 when Vodafone Italy gave certain undertakings in relation to allegations that 
it had abused its dominant position in the wholesale market for mobile termination. In 2010, British Telecom (Italy) brought a civil damages claim 
against Vodafone Italy on the basis of the Competition Authority’s investigation and Vodafone Italy’s undertakings. British Telecom (Italy) sought 
damages in the amount of €280 million for abuse of dominant position by Vodafone Italy in the wholesale fixed to mobile termination market for 
the period from 1999 to 2007. A court appointed expert delivered an opinion to the Court that the range of damages in the case should be in the 
region of €10 million to €25 million which was reduced in a further supplementary report published in September 2014 to a range of €8 million 
to €11 million. Judgement was handed down by the court in August 2015, awarding €12 million (including interest) to British Telecom (Italy).

British Telecom (Italy) appealed the amount of the damages to the Court of Appeal of Milan. In addition, British Telecom (Italy) has asked again 
for a reference to the European Court of Justice for an interpretation of the European community law on antitrust damages. Vodafone Italy also 
filed an appeal which was successful. British Telecom (Italy) were ordered to repay to Vodafone Italy the €12 million with interest and legal costs. 
An appeal to the Supreme Court is still possible.

Italy: FASTWEB v Vodafone Italy
The Italian Competition Authority concluded an investigation in 2007 when Vodafone Italy gave certain undertakings in relation to allegations 
it had abused its dominant position in the wholesale market for mobile termination. In 2010, FASTWEB brought a civil damages claim against 
Vodafone Italy on the basis of the Competition Authority’s investigation and Vodafone Italy’s undertakings. FASTWEB sought damages in the 
amount of €360 million for abuse of dominant position by Vodafone Italy in the wholesale fixed to mobile termination market. A court appointed 
expert delivered an opinion to the Court that the range of damages in the case should be in the region of €0.5 million to €2.3 million. On 15 October 
2014, the Court decided to reject FASTWEB’s damages claim in its entirety. FASTWEB appealed the decision and the first appeal hearing took place 
in September 2015. The final hearing took place in September 2016, and on 1 March 2017 the Court rejected FASTWEB’s appeal and confirmed the 
first instance ruling. FASTWEB appealed this decision to the Supreme Court and a decision is not expected for two to three years.

Italy: Telecom Italia v Vodafone Italy (‘TeleTu’)
Telecom Italia brought civil claims against Vodafone Italy in relation to TeleTu’s alleged anti-competitive retention of customers. Telecom Italia 
seeks damages in the amount of €101 million. The Court decided on 9 June 2015 to appoint an expert to verify whether TeleTu has put in place 
anticompetitive retention activities. The expert has prepared a draft report with a range of damages from €nil–9 million.

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued)167

Greece: Papistas Holdings SA, Mobile Trade Stores (formerly Papistas SA) and Athanasios and Loukia Papistas v Vodafone Greece, 
Vodafone Group Plc and certain Directors and Officers of Vodafone
In December 2013, Mr. and Mrs. Papistas, and companies owned or controlled by them, brought three claims in the Greek court in Athens against 
Vodafone Greece, Vodafone Group Plc and certain Directors and officers of Vodafone Greece and Vodafone Group Plc for purported damage caused 
by the alleged abuse of dominance and wrongful termination of a franchise arrangement with a Papistas company. Approximately €1.0 billion of the 
claim is directed exclusively at one former and one current Director of Vodafone Greece. The balance of the claim (approximately €285.5 million) 
is sought from Vodafone Greece and Vodafone Group Plc on a joint and several basis. Both cases have been adjourned until September 2018.

Netherlands: Consumer credit/handset case
In February 2016, the Dutch Supreme Court ruled on the Dutch implementation of the EU Consumer Credit Directive and “instalment sales 
agreements” (a Dutch law concept), holding that bundled “all-in” mobile subscription agreements (i.e. device along with mobile services) 
are considered consumer credit agreements. As a result, Vodafone Netherlands, together with the industry, has been working with the Ministry 
of Finance and the Competition Authority on compliance requirements going forward for such offers. The ruling also has retrospective effect.

A number of small claims have been submitted by individual customers in the small claims courts. On 15 February 2018, Consumentenbond 
(a claims agency) issued a press release stating that Consumentenbond has initiated collective claim proceedings against VodafoneZiggo, Tele2, 
T-Mobile and now KPN. 

South Africa: GH Investments (‘GHI’) v Vodacom Congo
Vodacom Congo contracted with GHI to install ultra-low cost base stations on a revenue share basis. After rolling out three sites, GHI stopped 
and sought to renegotiate the terms. Vodacom Congo refused. GHI accused it of bad faith and infringement of intellectual property rights. In April 
2015, GHI issued a formal notice for a claim of US$1.16 billion, although there does not seem to be a proper basis nor any substantiation for the 
compensation claimed. The dispute was submitted to mediation under the International Chamber of Commerce. A mediator was appointed 
in September 2015 who convened a first meeting which took place in early November 2015. A follow-up mediation meeting was scheduled 
for December 2015 but was postponed without a new date having been fixed. In July 2016, Vodacom filed a request for arbitration with the 
International Chamber of Commerce’s International Court of Arbitration. In their response GHI revised their claim down to US$256 million. 
Each party has appointed an arbitrator and the arbitrators have appointed a third arbitrator to act as chairman of the tribunal. A trial was scheduled 
for March 2018 but GHI failed to pay its share of the arbitration fees resulting in a decision by the Court in February 2018 that GHI’s claims were 
considered withdrawn.

South Africa: Makate v Vodacom (Proprietary) Limited (‘Vodacom’)
Negotiations in accordance with the Constitutional Court order to determine a reasonable compensation for Mr. Makate for a business idea that 
led to a product known as “Please Call Me” have deadlocked and the matter has been referred to the Group’s Chief Executive Officer to determine 
reasonable compensation in accordance with the Constitutional Court order.

30. Related party transactions

The Group has a number of related parties including joint arrangements and associates, pension schemes and 
Directors and Executive Committee members (see note 12 “Investments in associates and joint arrangements”, 
note 25 “Post employment benefits” and note 23 “Directors and key management compensation”).

Transactions with joint arrangements and associates
Related party transactions with the Group’s joint arrangements and associates primarily comprise fees for the use of products and services including 
network airtime and access charges, fees for the provision of network infrastructure and cash pooling arrangements.

No related party transactions have been entered into during the year which might reasonably affect any decisions made by the users of these 
consolidated financial statements except as disclosed below.

Sales of goods and services to associates
Purchase of goods and services from associates
Sales of goods and services to joint arrangements
Purchase of goods and services from joint arrangements
Net interest income receivable from joint arrangements1

Trade balances owed:
by associates
to associates
by joint arrangements
to joint arrangements

Other balances owed by joint arrangements1
Other balances owed to joint arrangements1

2018 
€m 
19
1
194
199
120

4
2
107
28
1,328
150

2017 
€m 
37
90
19
183
87

–
1
158
15
1,209
127

2016
€m 
39
118
21
92
92

1
4
232
71
108
106

Note:
1  Amounts arise primarily through VodafoneZiggo, Vodafone Hutchison Australia and Cornerstone Telecommunications Infrastructure Limited. Interest is paid in line with market rates.

Dividends received from associates and joint ventures are disclosed in the consolidated statement of cash flows.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information 
 
168

30. Related party transactions (continued)

Transactions with Directors other than compensation
During the three years ended 31 March 2018, and as of 15 May 2018, no Director nor any other executive officer, nor any associate of any Director 
or any other executive officer, was indebted to the Company.

During the three years ended 31 March 2018 and as of 15 May 2018, the Company has not been a party to any other material transaction, 
or proposed transactions, in which any member of the key management personnel (including Directors, any other executive officer, senior manager, 
any spouse or relative of any of the foregoing or any relative of such spouse) had or was to have a direct or indirect material interest.

31. Subsequent events
Vodafone UK
On 5 April 2018, Vodafone announced that Vodafone UK had acquired 50 MHz of spectrum in the 3400 MHz band for mobile data services 
in Ofcom’s auction for a total cost of £378.2 million (€433.4 million). The spectrum acquired has a 20 year term and is convertible to perpetual 
licences thereafter.

Indus Towers
On 25 April 2018, Vodafone, Bharti Airtel Limited (‘Bharti Airtel’) and Idea announced the merger of Indus Towers Limited (‘Indus Towers’) into 
Bharti Infratel Limited (‘Bharti Infratel’), creating a combined company that will own the respective businesses of Bharti Infratel and Indus Towers. 
Indus Towers is currently jointly owned by Bharti Infratel (42%), Vodafone (42%), Idea Group (11.15%) and Providence (4.85%). Bharti Airtel and 
Vodafone will jointly control the combined company, in accordance with the terms of a new shareholders’ agreement.

Idea Group has the option to either sell its 11.15% shareholding in Indus Towers for cash or receive new shares in the combined company. 
Providence has the option to elect to receive cash or shares for 3.35% of its 4.85% shareholding in Indus Towers, with the balance exchanged 
for shares.

Vodafone will be issued with 783.1 million new shares in the combined company, in exchange for its 42% shareholding in Indus Towers. On the 
basis that (a) Providence decides to sell 3.35% of its 4.85% shareholding in Indus Towers for cash and (b) Idea Group decides to sell its full 11.15% 
shareholding in Indus Towers for cash, these shares would be equivalent to a 29.4% shareholding in the combined company. On the basis that (a) 
Providence decides to sell 3.35% of its 4.85% shareholding in Indus Towers for cash, and (b) Idea Group decides to sell its full 11.15% shareholding 
in Indus Towers for cash, Bharti Airtel’s shareholding will be diluted from 53.5% in Bharti Infratel today to 37.2% in the combined company. The final 
number of shares issued to Vodafone and the cash paid or shares issued to Idea Group and Providence, will be subject to closing adjustments, 
including but not limited to movements in net debt and working capital for Bharti Infratel and Indus Towers. 

The transaction is conditional on regulatory and other approvals and is expected to close before the end of the financial year ending 31 March 2019. 

Vodafone to acquire Liberty Global’s operations in Germany, the Czech Republic, Hungary and Romania
On 9 May 2018, Vodafone announced that it had agreed to acquire Unitymedia GmbH (‘Unitymedia’) in Germany and Liberty Global’s operations 
(excluding its ‘Direct Home’ business) in the Czech Republic (‘UPC Czech’), Hungary (‘UPC Hungary’), and Romania (‘UPC Romania’), for a total 
enterprise value of €18.4 billion (the ‘Transaction’). This is expected to comprise approximately €10.8 billion of cash consideration paid to Liberty 
Global and €7.6 billion of existing Liberty debt, subject to completion adjustments.

UPC Czech, UPC Hungary and UPC Romania will be acquired on a cash-free, debt-free basis, while it is expected that Unitymedia’s existing bond 
structure (€4.5 billion outstanding as of 9 May 2018) will be retained and refinanced over time, with €2.2 billion of Unitymedia’s term loans 
to be refinanced shortly after completion.

The €10.8 billion of cash consideration payable to Liberty Global and the refinancing of Unitymedia’s term loans will be financed using 
Vodafone’s existing cash, around €10 billion of new debt facilities (including hybrid debt securities) and around €3 billion of mandatory convertible 
bonds, which will be issued prior to completion. The cash consideration payable to Liberty Global will be subject to adjustments for net debt and 
other items at completion.

A break fee of €250 million will be payable by Vodafone, in certain circumstances, if the Transaction does not complete.

The Transaction is subject to review by and approval from the European Commission. It is anticipated that completion will take place around the 
middle of calendar 2019.

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued)169

32. Related undertakings

A full list of all of our subsidiaries, joint arrangements and associated undertakings is detailed below.

A full list of subsidiaries, joint arrangements and associated undertakings (as defined in the Large and Medium-sized Companies and Groups 
(Accounts and Reports) Regulations 2008) as at 31 March 2018 is detailed below. No subsidiaries are excluded from the Group consolidation. 
Unless otherwise stated the Company’s subsidiaries all have share capital consisting solely of ordinary shares and are indirectly held. The percentage 
held by Group companies reflect both the proportion of nominal capital and voting rights unless otherwise stated.

Subsidiaries

Accounting policies
A subsidiary is an entity controlled by the Company. Control is achieved where the Company has existing rights that give it the current ability 
to direct the activities that affect the Company’s returns and exposure or rights to variable returns from the entity. The results of subsidiaries acquired 
or disposed of during the year are included in the consolidated income statement from the effective date of acquisition or up to the effective date 
of disposal, as appropriate. Where necessary, adjustments are made to the financial statements of subsidiaries to bring their accounting policies into 
line with those used by the Group.

All intra-group transactions, balances, income and expenses are eliminated on consolidation.

Non-controlling interests in the net assets of consolidated subsidiaries are identified separately from the Group’s equity therein. Non-controlling 
interests consist of the amount of those interests at the date of the original business combination and the non-controlling shareholder’s share 
of changes in equity since the date of the combination. Total comprehensive income is attributed to non-controlling interests even if this results 
in the non-controlling interests having a deficit balance.

Company name

% of share 
class held 
by Group 
Companies

Share class

Company name

% of share 
class held 
by Group 
Companies

Share class

Company name

% of share 
class held 
by Group 
Companies

Share class

Albania
Autostrada Tirane-Durres, Rruga: “Pavaresia”, Nr 61, Kashar, 
Tirana, Albania

Vodafone Albania Sh.A

100.00

Ordinary shares 

Vodafone M-PESA SH.P.K.

100.00

Ordinary shares 

Angola
Rua Fernao de Sousa, Condominio do Benga, 10A, Vila Alice, 
Luanda, Angola

Vodacom Business (Angola) 
Limitada 2

63.87

Ordinary shares 

Argentina
Cerrito 348, 5to B, C1010AAH, Buenos Aires, Argentina

CWGNL S.A.

100.00

Ordinary shares

Australia
C/-KPMG Level 38 Tower Three, International Towers Sydney, 
300 Barangaroo Avenue, Sydney NSW 2000, Australia

Quickcomm Pty Limited

100.00 Ordinary shares, 
Redeemable 
convertible 
preference shares 

Level 1, 177 Pacific Highway, North Sydney NSW 2060, 
Australia

PPL Pty Limited

100.00

Ordinary shares 

Talkland Australia Pty Limited

100.00

Ordinary shares 

VAPL No. 2 Pty Limited

100.00

Ordinary shares 

Mills Oakley, Level 12, 400 George Street,  
Sydney NSW 2000, Australia

Vodafone Enterprise Australia Pty 
Limited

100.00

Ordinary shares 

Austria
c/o Stolitzka & Partner Rechtsanwälte OG,  
Kärntner Ring 12, 3. Stock, 1010, Wien, Austria

Vodafone Enterprise Austria GmbH

100.00

Ordinary shares 

Bahrain
RSM Bahrain, 3rd floor Falcon Tower, Diplomatic Area, 
Manama, PO BOX 11816, Bahrain

Vodafone Enterprise Bahrain W.L.L.

100.00

Ordinary shares 

Belgium
Malta House, rue Archimède 25, 1000 Bruxelles, Belgium

Vodafone Belgium SA/NV

100.00

Ordinary shares 

Brazil
Avenida Cidade Jardim, 400, 7th and 20th Floors, 
Jardim Paulistano, Sao Paul, Brazil, 01454-000

Vodafone Serviços Empresariais 
Brasil Ltda.

100.00

Ordinary shares 

Av José Rocha Bonfim, 214, Cond Praça Capital – Edifício 
Toronto, sls 228/229 13080-900 Jardim Santa Genebra – 
Campinas, São Paulo, Brazil

Cobra do Brasil Serviços de 
Telemàtica ltda.

70.00

Ordinary shares 

Rua Boa Vista, 01014-907, 254, 13th Floor, Suite 38, Centro, 
City of São Paulo, State of São Paulo, Brazil

Vodafone Empresa Brasil 
Telecomunicações Ltda

100.00

Ordinary shares

Bulgaria
10 Tsar Osvoboditel Blvd., 3rd Floor, Spredets Region, Sofia, 
1000, Bulgaria

Vodafone Enterprise Bulgaria 
EOOD

100.00

Ordinary shares

Cameroon
Porte 201A 3eme Etage Entree C, immeuble SOCAR, 
Boulevard de la liberte, Akwa, Douala, Cameroon

Vodacom Business Cameroon SA 2

64.52

Ordinary shares 

Canada
2 Bloor Street West, Suite 700, Toronto ON M4W3E2, Canada

Vodafone Canada Inc.

100.00 Common shares 

Cayman Islands
190 Elgin Avenue, George Town, Grand Cayman, KY1-9005, 
Cayman Islands

CGP Investments (Holdings) 
Limited

100.00

Ordinary shares 

Chile
222 Miraflores, P.28, Santiago, Metrop, 97-763, Chile

Vodafone Enterprise Chile S.A.

100.00

Ordinary shares

China
Building 21, 11, Kangding St., BDA, Beijing, 100176 – China, 
China

Vodafone Automotive 
Technologies (Beijing) Co, Ltd

100.00

Ordinary shares 

Floor 36, Unit 23-25, China World Tower 1 No. 1, 
Jianguomenwai Avenue, Chaoyang District, Beijing, 
100004, China

Vodafone China Limited (China)

100.00

Equity interest 
shares 

Unit 1708, Full Tower, No. 9 Dong San Huan Zhong Road, 
Chaoyang District, Beijing, 100020, China

Cable & Wireless Communications 
Technical Service (Shanghai) Co. 
Ltd (Beijing Branch)

100.00

Branch

Unit 558-560, 5/F Standard Chartered Bank Tower, No.201 
Century Avenue, Pudong District, Shanghai, 200120, China

Vodafone Enterprise 
Communications Technical Service 
(Shanghai) Co., Ltd.

100.00

Ordinary shares 

Congo, The Democratic Republic of the
292 Avenue de la Justice, Commune de la Gombe, Kinshasa, 
Congo

Vodacash S.A. 2

32.90

Ordinary shares 

Vodacom Congo (RDC) SA 2,3

32.90

Ordinary shares

Cote d’Ivoire
No 62, Rue du Docteur Blanchard, Zone 4C, Abidjan, 
Cote d’Ivoire

Vodacom Business Cote D’Ivoire 
S.A.R.L. 2

64.52

Ordinary shares 

Cyprus
Ali Rıza Efendi Caddesi No:33/A Ortaköy, Lefkoşa, Cyprus

Vodafone Mobile Operations 
Limited

100.00

Ordinary shares 

Czech Republic
náměstí Junkových 2, Prague 5, Czech Republic, 155 00, 
Czech Republic

Oskar Mobil S.R.O.

100.00

Basic capital  
shares 

Vodafone Czech Republic A.S.

100.00

Ordinary shares 

Vodafone Enterprise Europe (UK) 
Limited – CZECH BRANCH

100.00

Branch

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information170

32. Related undertakings (continued)

Company name

% of share 
class held 
by Group 
Companies

Share class

Company name

% of share 
class held 
by Group 
Companies

Share class

Company name

% of share 
class held 
by Group 
Companies

Share class

Denmark
Tuborg Boulevard 12, 2900, Hellerup, Denmark

Vodafone Enterprise Denmark A/S

100.00

Ordinary (DKK) 
shares 

Egypt
17 Port Said Street, Maadi El Sarayat, Cairo, Egypt

Vodafone International Services LLC

54.93

Ordinary shares 

37 Kaser El Nil St, 4th. Floor,Cairo,Egypt

Starnet

54.90

Ordinary shares 

54 El Batal Ahmed Abed El Aziz, Mohandseen, Giza, Egypt

Sarmady Communications 

54.91

Ordinary shares 

Site No 15/3C, Central Axis, 6th October City, Egypt

Vodafone Egypt 
Telecommunications S.A.E.

54.93

Ordinary shares 

Vodafone For Trading

54.87

Ordinary shares 

Smart Village C3 Vodafone Building, Egypt

Vodafone Data

54.93

Ordinary shares 

Finland
c/o Eversheds Asianajotoimisto Oy, Fabianinkatu 29 B, 
Helsinki, 00100, Finland

Vodafone Enterprise Finland OY

100.00

Ordinary shares

France
1300 route de Cretes, Le WTC, Bat I1, 06560, Valbonne Soph, 
France

Friedrich-Wilhelm-Strasse 2, 38100, Braunschweig, 
Germany

KABELCOM Braunschweig 
Gesellschaft Fur Breitbandkabel-
Kommunikation Mit Beschrankter 
Haftung 4

76.70

Ordinary shares 

Nobelstrasse 55, 18059, Rostock, Germany

Urbana Teleunion Rostock GmbH 
& Co.KG 4

Verwaltung “Urbana Teleunion” 
Rostock GmbH 4

53.69

Ordinary shares 

38.35

Ordinary shares 

Seilerstrasse 18, 38440, Wolfsburg, Germany

KABELCOM Wolfsburg 
Gesellschaft Fur Breitbandkabel-
Kommunikation Mit Beschrankter 
Haftung 4

76.70

Ordinary shares 

Ghana
3rd Floor, The Elizabeth Building, 68 Senchi Link,  
Airport Residential Area, Accra, Ghana

Vodacom Business (Ghana) 
Limited 2

64.52

Ordinary shares 
and non-voting, 
irredeemable, 
non-cumulative 
preference shares

Telecom House, Nsawam Road, Accra-North,  
Greater Accra Region, PMB 221, Ghana

Ghana Telecommunications 
Company Limited

National Communications 
Backbone Company Limited

70.81 
100.00

Ordinary shares  
Preference shares

70.81

Ordinary shares 

Vodafone Automotive Telematics 
Development S.A.S

100.00

Ordinary shares 

Vodafone Ghana Mobile Financial 
Services Limited

70.81

Ordinary shares

144, Avenue Roger Salengro, 92372 – Chaville Cedex, France

Vodafone Automotive France S.A.S

50.94

Ordinary shares 

Tour Egée, 9/11 Allée de l’Arche,  
92671 Courbevoie La Défense Cedex – France

Vodafone Enterprise France SAS

100.00 New Euro shares 

Germany
Altes Forsthaus 2, 67661, Kaiserslautern, Germany

76.70

Ordinary shares 

TKS Telepost Kabel-Service 
Kaiserslautern Beteiligungs 
GmbH 4

TKS Telepost Kabel-Service 
Kaiserslautern GmbH & Co. KG 4

Betastraße 6-8, 85774 Unterföhring, Germany

Kabel Deutschland Holding AG 4

76.70

Ordinary shares 

Kabel Deutschland Holding Erste 
Beteiligungs GmbH 4

Kabel Deutschland Holding Zweite 
Beteilgungs GmbH 4

76.70

Ordinary shares 

76.70

Ordinary shares 

Greece
1-3 Tzavella str, 152 31 Halandri, Athens, Greece

Vodafone-Panafon Hellenic 
Telecommunications Company 
S.A.

Vodafone Global Enterprise 
Telecommunications (Hellas) A.E.

99.87

Ordinary shares 

100.00

Ordinary shares 

12,5 km National Road Athens – Lamia,  
Metamorfosi / Athens, 14452, Greece

Vodafone Innovus S.A. 6

99.87

Ordinary shares 

76.70

Ordinary shares 

Pireos 163 & Ehelidon, Athens, 11854, Greece

360 Connect S.A.

99.87

Ordinary shares 

Guernsey
Martello Court, Admiral Park, St. Peter Port, GY1 3HB, 
Guernsey

Kabel Deutschland Neunte 
Beteiligungs GmbH

Kabel Deutschland Siebte 
Beteiligungs GmbH 4

Vodafone Kabel Deutschland 
GmbH 4

Vodafone Kabel Deutschland 
Kundenbetreuung GmbH 4

100.00

Ordinary shares

Silver Stream Investments Limited

100.00

Ordinary shares 

Roseneath, The Grange, St Peter Port, GY1 2QJ, Guernsey

76.70

Ordinary shares 

76.70

Ordinary shares 

VBA Holdings Limited

VBA International Limited

76.70

Ordinary shares 

64.52

Ordinary shares

64.52 Ordinary shares, 
non-voting 
irredeemable 
non-convertible 
non-cumulative 
Preference

Buschurweg 4, 76870, Kandel, Germany

Vodafone Automotive 
Deutschland GmbH

100.00

Ordinary shares 

Ferdinand-Braun-Platz 1, 40549, Duesseldorf, Germany

Hong Kong
Level 24, Dorset House, Taikoo Place, 979 King’s Road, 
Quarry Bay, Hong Kong

CRVSH GmbH

Vodafone Enterprise Germany 
GmbH

Vodafone GmbH

100.00

Ordinary shares 

100.00 Ordinary shares, 
Ordinary #2 shares 

100.00 Ordinary A shares, 
Ordinary B shares 

Vodafone Group Services GmbH

100.00

Ordinary shares 

Vodafone Institut für Gesellschaft 
und Kommunikation GmbH

Vodafone Stiftung Deutschland 
Gemeinnutzige GmbH

100.00

Ordinary shares 

100.00

Ordinary shares 

Vodafone Vierte Verwaltungs AG

100.00

Ordinary shares 

Vodafone Enterprise Global 
Network HK Ltd

100.00

Ordinary shares 

Vodafone Enterprise Hong Kong Ltd

100.00

Ordinary shares 

Hungary
6 Lechner Ödön fasor, Budapest, 1096, Hungary

Vodafone Magyarorszag Mobile 
Tavkozlesi Zartkoruen Mukodo 
Reszvenytarsasag

100.00

Series A  
registered 
common shares 

HU-1087 Budapest, Hungária körút 40-44., Hungary

VSSB Vodafone Shared Services 
Budapest Private Limited Company

100.00

Registered 
ordinary shares 

India
10th Floor, Tower A&B, Global Technology Park, 
(Maple Tree Building), Marathahalli Outer Ring Road, 
Devarabeesanahalli Village, Varthur Hobli, Bengaluru, 
Bengaluru, Karnataka, 560103, India

Cable and Wireless Global (India) 
Private Limited

Cable & Wireless Networks India 
Private Limited

Cable and Wireless (India) Limited 
(India branch)

100.00

Ordinary shares

100.00

Equity shares 

100.00

Branch

127, Maker Chamber III, Nariman Point, Mumbai, 
Maharashtra, 400021, India

AG Mercantile Company Private 
Limited

100.00

Equity shares 

Jaykay Finholding (India) Private 
Limited

100.00

Equity shares, 
Preference shares 

MV Healthcare Services Private 
Limited

100.00

Equity shares, 
Preference shares 

Nadal Trading Company Private 
Limited

ND Callus Info Services Private 
Limited

Omega Telecom Holdings Private 
Limited

100.00

Equity shares 

100.00

Equity shares 

100.00

Equity shares 

Plustech Mercantile Company 
Private Limited

100.00

Equity shares, 
Preference shares 

SMMS Investments Pvt Limited

100.00

Equity shares, 
Non-convertible 
cumulative 
redeemable 
preference shares 

Telecom Investments India Private 
Limited

100.00

Equity shares, 
Preference shares 

UMT Investments Limited

100.00

Equity shares 

8th Floor, RDB Boulevard, Plot K-1, Block- EP & GP,  
Sector – V, Saltlake City, Kolkata, West Bengal, 700091, India

Usha Martin Telematics Limited

100.00

Equity shares 

Business @ Mantri, Tower A, 3rd Floor, S No.197,  
Wing A1 & A2, Near Hotel Four Points, Lohegaon, Pune, 
Maharashtra, 411014, India

Vodafone Global Services Private 
Limited

100.00

Equity shares 

C-48, Okhla Industrial Estate, Phase – II, New Delhi,  
110 020, India

Vodafone Towers Limited

100.00

Equity shares 

Indiabulls Finance Center, 1201, 12 Floor, Tower 1, Senapati 
Bapat Road, Elphinstone (West), Maharashtra, 400013, India

Scorpios Beverages Pvt. Ltd

100.00

Equity shares 

Peninsula Corporate Park, Ganpatro Kadam Marg,  
Lower Parel, Mumbai, Maharashtra, 400013, India

Mobile Commerce Solutions 
Limited

Vodafone Foundation

Vodafone India Digital Limited

Vodafone India Limited

100.00

Equity shares 

100.00

100.00

100.00

Equity shares 

Equity shares 

Equity shares 

Vodafone India Ventures Limited

100.00

Ordinary shares

Vodafone Mobile Services Limited

Vodafone m-pesa Limited

Vodafone Technology Solutions 
Limited

100.00

100.00

100.00

Equity shares 

Equity shares 

Equity shares 

Plot No 54, Marol Co-op Industrial Area, Makwana,  
Off Andheri Kurla Road, Andheri East, Mumbai, Mumbai, 
Maharashtra, 400059, India

You Broadband India Limited

You System Integration Private 
Limited

100.00

100.00

Equity shares 

Equity shares 

Skyline Ikon, 1st Floor, 86/92, Andheri Kurla Road, Marol 
Naka, Andheri East, Mumbai, Maharashtra, 400059, India

Connect (India) Mobile 
Technologies Private Limited

100.00

Equity shares 

FB Holdings Limited

100.00

Ordinary shares 

Le Bunt Holdings Limited

100.00

Ordinary shares 

Vodafone India Services Private 
Limited

100.00

Ordinary shares 

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued)Company name

% of share 
class held 
by Group 
Companies

Share class

Company name

% of share 
class held 
by Group 
Companies

Share class

Company name

% of share 
class held 
by Group 
Companies

Share class

171

Vodafone House, Corporate Road, Prahladnagar,  
Off S. G. Highway, Ahmedabad, Gujarat, 380051, India

Vodafone Business Services 
Limited

100.00

Equity shares 

Ireland
2nd Floor, The Iveagh Building, The Park, Carrickmines, 
Dublin 18, Ireland

Eudokia Limited

100.00

Ordinary shares 

Mountainview, Leopardstown, Dublin 18, Ireland

Cable & Wireless GN Limited

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

Kenya
6th Floor, ABC Towers, ABC Place, Waiyaki Way, Nairobi, 
00100, Kenya

Mauritius
DTOS Ltd, 10th Floor, Standard Chartered Tower, 
19 Cybercity, Ebene, Mauritius

Vodafone Kenya Limited 2

68.95

Ordinary shares 

Mobile Wallet VM1 2

M-PESA Holding Co. Limited

100.00

Equity shares 

Mobile Wallet VM2 2

64.52

Ordinary shares 

64.52

Ordinary shares 

The Riverfront, 4th floor, Prof. David Wasawo Drive,  
Off Riverside Drive, Nairobi, Kenya

Vodacom Business (Kenya) 
Limited 2

51.62 Ordinary shares, 
Ordinary B shares

Korea, Republic of
3rd Floor, 54 Gongse-ro, Gieheung-gu, Yongin-si,  
Gyeonggi-do, Korea, Republic of

Fifth Floor, Ebene Esplanade, 24 Cybercity, Ebene, Mauritius

Al-Amin Investments Limited

100.00

Ordinary shares 

Array Holdings Limited

100.00

Ordinary shares 

Asian Telecommunication 
Investments (Mauritius) Limited

100.00

Ordinary shares 

CCII (Mauritius), Inc.

100.00

Ordinary shares 

CGP India Investments Ltd.

100.00

Ordinary shares 

100.00

Ordinary shares 

Vodafone Automotive Korea 
Limited

100.00

Ordinary shares 

Euro Pacific Securities Ltd.

100.00

Ordinary shares 

Vodafone Global Network Limited

100.00

Ordinary shares 

ASEM Tower level 37, 517 Yeongdong-daero, Gangnam-gu, 
Seoul, 135-798, Korea, Republic of

100.00

Ordinary shares 

Vodafone Enterprise Korea Limited

100.00

Ordinary shares

Mobilvest

Prime Metals Ltd.

Trans Crystal Ltd.

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

Stentor Limited

VF Ireland Property Holdings 
Limited

Vodafone Enterprise Global 
Limited

Vodafone Group Services Ireland 
Limited

Vodafone Ireland Distribution 
Limited

100.00

Ordinary shares 

Vodafone Ireland Limited

100.00

Ordinary shares 

Vodafone Ireland Marketing 
Limited

100.00

Ordinary shares 

Vodafone Ireland Retail Limited

100.00

Ordinary shares 

Italy
Piazzale Luigi Cadorna, 4, 20123, Milano, Italy

Vodafone Global Enterprise (Italy) 
S.R.L.

100.00

Ordinary shares 

SS 33 del Sempione KM 35, 212, 21052 Busto Arsizio (VA), 
Italy

Vodafone Automotive Italia S.p.A

100.00

Ordinary shares 

Via Astico 41, 21100 Varese, Italy

Vodafone Automotive Electronic 
Systems S.r.L

100.00

Ordinary shares 

Vodafone Automotive SpA

100.00

Ordinary shares 

Via Jervis 13, 10015, Ivrea, Tourin, Italy

VEI S.r.l.

Vodafone Italia S.p.A.

100.00

Partnership 
Interest shares 

100.00

Ordinary shares 

Via Lorenteggio 240, 20147, Milan, Italy

Vodafone Enterprise Italy S.r.L

100.00

Euro shares 

Vodafone Gestioni S.p.A.

100.00

Ordinary shares 

Vodafone Servizi E Tecnologie 
S.R.L.

100.00

Equity shares 

Japan
15th Floor, The Imperial Hotel Tower, 1-1, Uchisaiwaicho 
1-chome, Chiyoda-ku, Tokyo, 100-0005, Japan

Vodafone Enterprise U.K. 
(Japanese Branch)

100.00

Branch

KAKiYa building, 9F, 2-7-17 Shin-Yokohama, Kohoku-ku, 
Yokoha- City, Kanagawa, 222-0033, Japan

Vodafone Automotive Japan K.K.

100.00

Ordinary shares 

The Imperial Hotel Tower, 15F, 1-1-1 Uchisaiwai-cho, 
Chiyoda, Tokyo, 100-0011, Japan

Vodafone Global Enterprise 
(Japan) K.K.

100.00

Ordinary shares 

Jersey
44 Esplanade, St Helier, JE4 9WG, Jersey

Aztec Limited

Globe Limited

Plex Limited

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

Vizzavi Finance Limited

100.00

Ordinary shares 

Vodafone Holdings (Jersey) 
Limited

100.00

Ordinary shares 

Vodafone International 2 Limited

100.00

Ordinary shares 

Vodafone Jersey Dollar Holdings 
Limited

100.00

Limited liability 
shares 

Vodafone Jersey Finance

Vodafone Jersey Yen Holdings 
Unlimited

100.00 Ordinary shares, 
B shares, C shares, 
D shares, F shares, 
G shares 

100.00

Limited Liability 
shares 

Lesotho
Vodacom Park, 585 Mabile Road, 3rd Floor; Maseru, Lesotho

Vodacom Lesotho (Pty) Limited 2

51.62

Ordinary shares 

Luxembourg
13 rue Edward Steichen, Luxembourg, 2540, Luxembourg

Vodafone Mauritius Ltd.

100.00

Ordinary shares 

Vodafone Telecommunications 
(India) Limited

Vodafone Tele-Services (India) 
Holdings Limited

100.00

Ordinary shares 

100.00

Ordinary shares 

Suite 214, 2nd Floor, Grand Bay Business Park, Grand Bay, 
Mauritius

Tomorrow Street GP S.à r.l.

100.00

Ordinary shares 

VBA (Mauritius) Limited 2

15 rue Edward Steichen, Luxembourg, 2540, Luxembourg

Vodafone Asset Management 
Services S.à r.l.

Vodafone Enterprise Global 
Businesses S.à r.l.

100.00

Ordinary shares 

Vodacom International Limited 2

100.00

Ordinary shares 

64.52 Ordinary shares, 
Redeemable 
preference shares 

64.52 Ordinary shares, 
Non-cumulative 
preference shares 

Vodafone Enterprise Luxembourg 
S.A.

100.00

Ordinary shares 

Vodafone International 1 S.à r.l.

100.00

Ordinary shares 

Vodafone International M S.à r.l.

100.00

Ordinary shares 

Vodafone Investments 
Luxembourg S.à r.l.

100.00

Ordinary shares 

Vodafone Luxembourg 5 S.à r.l.

100.00

Ordinary shares 

Vodafone Luxembourg S.à r.l.

100.00

Ordinary shares 

Vodafone Procurement Company 
S.à r.l.

100.00

Ordinary shares 

Mexico
Insurgentes Sur #1377 8th Floor,  
Colonia Insurgentes Mixcoac, Mexico City, Mexico 03920

Vodafone Empresa México S.de 
R.L. de C.V.

100.00

Corporate 
certificate  
series A shares, 
Corporate 
certificate  
series B shares 

Morocco
129 Rue du Prince Moulay, Abdellah, Casablanca, Morocco

Vodafone Real Estate S.à.r.l.

100.00

Ordinary shares 

Vodafone Maroc SARL

79.75

Ordinary shares 

Vodafone Roaming Services S.à r.l.

100.00

Ordinary shares 

Vodafone Services Company S.à r.l.

100.00

Ordinary shares 

Malaysia
Suite 13.03, 13th Floor, Menara Tan & Tan,  
207 Jalan Tun Razak, 50400 Kuala Lumpur, Malaysia

VM, SA 2

Mozambique
Rua dos Desportistas, Numero 649, Cidade de Maputo, 
Mozambique

Vodafone Global Enterprise 
(Malaysia) Sdn Bhd

100.00

Ordinary shares 

Vodafone M-Pesa, S.A 2

54.84 
64.52

Ordinary shares 
Redeemable 
preference shares 

54.84

Ordinary shares

Malta
SkyParks Business Centre, Malta International Airport, 
Luqa, LQA 4000, Malta

Multi Risk Indemnity Company 
Limited

Multi Risk Limited

100.00 ‘A’ Ordinary shares, 
‘B’ Ordinary shares

100.00 ‘A’ Ordinary shares, 
‘B’ Ordinary shares 

Vodafone Malta Limited

100.00

Ordinary shares 

Netherlands
Rivium Quadrant 173, 15th Floor, 2909 LC,  
Capelle aan den IJssel, Netherlands

Vodafone Enterprise Netherlands 
B.V.

Vodafone Europe B.V.

Vodafone International Holdings 
B.V.

Vodafone Panafon International 
Holdings B.V.

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

New Zealand
74 Taharoto Road, Takapuna, Auckland, 0622, New Zealand

Vodafone Mobile NZ Limited

100.00

Ordinary shares 

Vodafone New Zealand 
Foundation Limited

Vodafone New Zealand 
Holdings Limited

100.00

Ordinary shares 

100.00

Ordinary shares

Vodafone New Zealand Limited

100.00

Ordinary shares 

Vodafone Next Generation 
Services Limited

100.00

Ordinary shares 

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information172

32. Related undertakings (continued)

Company name

% of share 
class held 
by Group 
Companies

Share class

Company name

% of share 
class held 
by Group 
Companies

Share class

Company name

% of share 
class held 
by Group 
Companies

Share class

8 Butler Street, Timaru, 7910, New Zealand

BayCity Communications Limited

70.00

Ordinary shares

BayCity Dairy Limited

Farmside Limited

70.00

Ordinary shares

70.00

Ordinary shares

Farmside Technologies Limited

70.00

Ordinary shares

MyFarmside Limited

70.00

Ordinary shares

Nigeria
3A Aja Nwachukwu Close, Ikoyi, Lagos, Nigeria

Spar Aerospace (Nigeria) Limited 2

64.52

Ordinary shares

Vodacom Business Africa (Nigeria) 
Limited 2

64.52 Ordinary shares, 
Preference shares

Ict Lawyers & Consultants, 2nd Floor, Oakland Center,  
Plot 2940, Aguyi Ironi Street, Maitama, Abuja, Nigeria

C&W Worldwide Nigeria Limited

100.00

Ordinary shares 

Norway
c/o EconPartner AS, Dronning Mauds gate 15, Oslo, 0250, 
Norway

Vodafone Enterprise Norway AS

100.00

Ordinary shares

Vodafone House, The Connection, Newbury, Berkshire, 
RG14 2FN, United Kingdom

Vodafone Limited (Norway Branch)

100.00

Branch

Portugal
Av. D. João II, nº 36 – 8º Piso, 1998 – 017, Parque das Nações, 
Lisboa, Portugal

Oni Way – Infocomunicacoes, S.A

100.00

Ordinary shares 

Vodafone Portugal – 
Comunicacoes Pessoais, S.A. 1

100.00

Ordinary shares 

Av. da República, 50 – 10º, 1069-211, Lisboa, Portugal

Vodafone Enterprise Spain, S.L.U. – 
PORTUGAL BRANCH

100.00

Branch

Romania
201 Barbu Vacarescu, 8th Floor, 1st District, Bucharest, 
Romania, 020276, Romania

Vodafone Romania S.A

100.00

Ordinary shares 

Sectorul 2, Strada Barbu Văcărescu, Nr. 201, Etaj 1, 
Bucureşti, Romania

Vodafone România M – Payments 
SRL

Vodafone România Technologies 
SRL

100.00

Ordinary shares 

100.00

Ordinary shares 

Sectorul 4, Strada Oltenitei, Nr. 2, Etaj 3, Bucureşti, Romania

Vodafone Shared Services 
Romania SRL

100.00

Ordinary shares 

Russian Federation
4A, Atarbekova Street, Moscow, 107076, Russian Federation

Vodafone Global Enterprise 
Russia LLC

100.00

Equity shares 

Build. 2, 14/10, Chayanova str., 125047, Moscow, Russian 
Federation

Cable & Wireless CIS Svyaz LLC

100.00

Charter capital 
shares 

Seychelles
F20, 1st Floor, Eden Plaza, Eden Island, Seychelles

Cavalry Holdings Ltd 2

East Africa Investments (Mauritius) 
Limited 2

31.61 Ordinary A shares

31.61 Ordinary A shares

Sierra Leone
12 White Street, Brookfield, Off Railway Line, Freetown, 
Sierra Leone

Singapore
Asia Square Tower 2, 12 Marina View, #17-01, Singapore, 
018961, Singapore

Sweden
c/o Hellström advokatbyrå, Box 7305, 103 90, Stockholm, 
Sweden

Vodafone Enterprise Singapore 
Pte.Ltd

100.00

Ordinary shares 

Vodafone Enterprise Sweden AB

100.00

Ordinary shares 

Slovakia
Zochova 6-8, Bratislava, 811 03, Slovakia

Vodafone Global Network Limited 
– Slovakia Branch

100.00

Branch

South Africa
15 Burnside Island, 410 Jan Smuts Avenue, Craighall, 2024, 
South Africa

XLink Communications 
(Proprietary) Limited 2

60.49 Ordinary A Shares

319 Frere Road, Glenwood, 4001, South Africa

Cable and Wireless Worldwide 
South Africa (Pty) Ltd

100.00

Ordinary shares 

76 Maude Street, Sandton, Johannesberg, 2196, South Africa

Waterberg Lodge (Proprietary) 
Limited 2

30.25

Ordinary shares 

9 Kinross Street, Germiston South, 1401, South Africa

Vodafone Holdings (SA) 
Proprietary Limited

Vodafone Investments (SA) 
Proprietary Limited

100.00

Ordinary shares 

100.00 Ordinary A shares, 
“B” Ordinary 
shares 

Vodacom Corporate Park, 082 Vodacom Boulevard, 
Midrand, 1685, South Africa

GS Telecom (Pty) Limited 2

64.52

Ordinary shares 

Jupicol (Proprietary) Limited 2

42.34

Ordinary shares 

Switzerland
Schiffbaustrasse 2, 8005, Zurich, Switzerland

Vodafone Enterprise Switzerland 
AG

100.00

Ordinary shares 

Schoenburgstrasse 41, 3013, Bern, Switzerland

Vodafone International 1 S.a.r.l. 
Luxembourg, Zweigniederlassung 
Bern

Vodafone Investments 
Luxembourg S.à r.l., Luxembourg, 
Zweigniederlassung Bern

Vodafone Luxembourg 5 S.à r.l., 
Luxembourg, Zweigniederlassung 
Bern

Vodafone Luxembourg S.à r.l., 
Luxembourg, Zweigniederlassung 
Bern

100.00

Branch

100.00

Branch

100.00

Branch

100.00

Branch

Via Franscini 10, 6850 Mendrisio, Switzerland

Vodafone Automotive Telematics 
S.A

100.00

Ordinary shares 

World Trade Center, Lia Lugano 13, 6982, Agno, Ticino, 
Switzerland

Vodafone Enterprise Switzerland 
AG – AGNO BRANCH

100.00

Branch

Taiwan
13F, No. 156, Sec. 3, Minsheng E. Rd., Songshan District, 
Taipei City, 10596, Taiwan

Mezzanine Ware Proprietary 
Limited (RF) 2

54.44

Ordinary shares 

Vodafone Global Enterprise Taiwan 
Limited

100.00

Ordinary shares

Motifpros 1 (Proprietary) Limited 2

60.49

Ordinary shares 

60.49

Ordinary shares 

30.85

Ordinary shares 

60.49

Ordinary shares 

64.52

Ordinary shares 

Tanzania, United Republic of
3rd Floor, Maktaba (Library), ComplexBibi, Titi Mohaned 
Road, Dar es Salaam, Tanzania, United Republic of

Gateway Communications 
Tanzania Limited 2

63.87

Ordinary shares 

15 Floor, Vodacom Tower, Ursino Estate, Plot No. 23, 
Bagamoyo Road, Dar es Salaam, Tanzania,  
United Republic of

60.49

Ordinary shares 

M-Pesa Limited 2

60.49

Ordinary shares 

Mirambo Limited 2

31.61

Ordinary shares 

64.52

Ordinary shares 

60.49

Ordinary shares 

60.49

Ordinary shares 

64.52

Ordinary shares 

60.49

Ordinary shares 

60.49

Ordinary shares 

60.49

Ordinary shares 

64.52

Ordinary shares 

Shared Networks Tanzania 
Limited 2

Vodacom Tanzania Limited 
Zanzibar 2

39.74

Ordinary shares 

39.75

Ordinary shares

39.75

Ordinary shares 

Vodacom Tanzania Public Limited 
Company 2

39.75

Ordinary shares 

Plot no. 77, Kipawa, Nyerere Road, PO Box 40954,  
Dar es Sala, Tanzania, United Republic of

Turkey
Büyükdere Caddesi, No: 251, Maslak, Şişli / İstanbul,  
Turkey, 34398, Turkey

Vodafone Bilgi Ve Iletisim 
Hizmetleri AS

100.00 Registered shares 

Vodafone Dagitim Hizmetleri A.S.

100.00 Registered shares 

Vodafone Elektronik Para Ve 
Ödeme Hizmetleri A.Ş.

Vodafone Holding A.S.

Vodafone Net İletişim Hizmetleri 
A.Ş.

100.00 Registered shares 

100.00 Registered shares 

100.00

Ordinary shares 

Vodafone Telekomunikasyon A.S

100.00 Registered shares 

İTÜ Ayazağa Kampüsü, Koru Yolu, Arı Teknokent Arı 3 Binası,  
Maslak, İstanbul, 586553, Turkey

Scarlet Ibis Investments 23 (Pty) 
Limited 2

Storage Technology Services (Pty) 
Limited 2

Vodacom (Pty) Limited 2

Vodacom Business Africa Group 
(Pty) Limited 2

Vodacom Financial Services 
(Proprietary) Limited 2

Vodacom Group Limited 2

Vodacom Insurance Administration 
Company (Proprietary) Limited 2

Vodacom Insurance Company (RF) 
Limited 2

Vodacom International Holdings 
(Pty) Limited 2

Vodacom Life Assurance Company 
(RF) Limited 2

Vodacom Payment Services 
(Proprietary) Limited 2

Vodacom Properties No 1 
(Proprietary) Limited 2

Vodacom Properties No.2 (Pty) 
Limited 2

Wheatfields Investments 276 
(Proprietary) Limited 2

VBA International (SL) Limited 2

64.52

Ordinary shares

Vodafone Enabler España, S.L.

100.00

Ordinary shares 

Spain
Antracita, 7 – 28045, Madrid CIF B-91204453, Spain

Vodafone Automotive Iberia S.L.

100.00

Ordinary shares 

Avenida de América 115, 28042, Madrid, Spain

Vodafone Enterprise Spain SLU

100.00

Ordinary shares 

Vodafone Teknoloji Hizmetleri A.S.

100.00 Registered shares 

Vodafone Espana S.A.U.

100.00

Ordinary shares 

Vodafone Holdings Europe S.L.U.

100.00

Ordinary shares 

Vodafone ONO, S.A.U.

100.00 Ordinary A shares 

Vodafone Servicios S.L.U.

100.00

Ordinary shares

Ukraine
Bohdana Khmelnytskogo Str. 19-21, Kyiv, Ukraine

LLC Vodafone Enterprise Ukraine

100.00

Ordinary shares 

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued)100.00

Ordinary shares 

100.00

Ordinary shares 

Vodafone 2.

Vodafone 4 UK

Vodafone 5 Limited

Vodafone 5 UK

100.00

Ordinary shares 

Vodafone 6 UK

Company name

% of share 
class held 
by Group 
Companies

Share class

Company name

% of share 
class held 
by Group 
Companies

Share class

Company name

% of share 
class held 
by Group 
Companies

Share class

173

100.00

Ordinary shares 

Vodafone (New Zealand) Hedging 
Limited

100.00

Ordinary shares 

United Arab Emirates
Office 101, 1st Floor, DIC Building 1, Dubai Internet City, 
Dubai, United Arab Emirates

Vodafone Enterprise Europe (UK) 
Limited – DUBAI BRANCH

100.00

Branch

United Kingdom
1-2 Berkeley Square, 99 Berkeley Street, Glasgow, G3 7HR, 
Scotland

Thus Group Holdings Limited

100.00

Ordinary shares 

Cable & Wireless Global 
Telecommunication Services 
Limited

Cable & Wireless UK Holdings 
Limited

Cable & Wireless UK Services 
Limited

Cable & Wireless Worldwide 
Limited

Cable & Wireless Worldwide Voice 
Messaging Limited

100.00

Ordinary shares 

Thus Group Limited

100.00

Ordinary shares 

Cable and Wireless (India) Limited

100.00

Ordinary shares 

Thus Profit Sharing Trustees 
Limited

100.00

Ordinary shares 

Cable and Wireless Nominee 
Limited

100.00

Ordinary shares 

Imperial House, 4 – 10 Donegall Square East, Belfast,  
BT1 5HD

Vodafone (NI) Limited

100.00

Ordinary shares 

Leven House, 10 Lochside Place, Edinburgh Park, 
Edinburgh, Scotland, EH12 9RG, United Kingdom

Cellops Limited

100.00

Ordinary shares 

Cellular Operations Limited

100.00

Ordinary shares 

Central Communications Group 
Limited

100.00 Ordinary shares, 
Ordinary A shares 

CWW Operations Limited

100.00

Ordinary shares 

Pinnacle Cellular Group Limited

100.00

Ordinary shares 

Pinnacle Cellular Limited

100.00

Ordinary shares 

Dataroam Limited

Vodafone (Scotland) Limited

100.00

Ordinary shares 

Emtel Europe Limited

100.00 Ordinary shares, 
Ordinary A shares 

100.00

Ordinary shares 

Woodend Cellular Limited

100.00

Ordinary shares 

Energis Communications Limited

100.00

Ordinary shares 

100.00

Ordinary shares 

Energis Squared Limited

100.00

Ordinary shares 

Woodend Communications 
Limited

Woodend Group Limited

100.00

Ordinary shares 

Woodend Holdings Limited

100.00 Ordinary shares, 
Redeemable 
Preference

Quarry Corner, Dundonald, Belfast, BT16 1UD,  
Northern Ireland

Flexphone Limited

100.00

Ordinary shares 

FM Associates (UK) Limited

100.00

Ordinary shares 

General Mobile Corporation 
Limited

100.00

Ordinary shares 

Global Cellular Rental Limited

50.00

Ordinary shares 

Internet Network Services Limited

100.00

Ordinary shares 

Energis (Ireland) Limited

100.00 A Ordinary shares, 
B Ordinary shares, 
C Ordinary shares 

Isis Telecommunications 
Management Limited

100.00 A Ordinary shares, 
B Ordinary shares, 
C Ordinary shares 

Shuttleworth House, 21 Bridgewater Close,  
Network 65 Business Park, Hapton, Burnley, Lancashire, 
England, BB11 5TE, United Kingdom

Navtrak Ltd

100.00

Ordinary shares 

Vodafone Automotive UK Limited

100.00

Ordinary shares 

Staple Court, 11 Staple Inn Building, London, WC1V 7QH, 
United Kingdom

Legend Communications Limited

100.00

Ordinary shares 

London Hydraulic Power Company

100.00

Ordinary 
shares, 5% 
Non-cumulative 
preference shares 

MetroHoldings Limited

100.00

Ordinary shares 

ML Integration Group Limited

100.00

Ordinary shares 

64.52

Ordinary shares

ML Integration Services Limited

100.00

Ordinary shares 

Mobile Phone Centre Limited

100.00

Ordinary shares 

Gateway Communications Africa 
(UK) Limited 2

Vodacom Business Africa Group 
Services Limited 2

Vodacom UK Limited 2

64.52 Ordinary shares, 
preference shares

64.52 Ordinary shares, 
Ordinary A shares, 
Ordinary B shares, 
Irredeemable 
preference shares 

Vodafone House, The Connection, Newbury, Berkshire, 
RG14 2FN, United Kingdom

AAA (Euro) Limited

100.00

Ordinary shares 

Acorn Communications Limited

100.00

Ordinary shares 

Apollo Submarine Cable System 
Limited

Aspective Limited

100.00

Ordinary shares 

100.00 Ordinary shares, 
A Preference shares,  
B Preference shares, 
C Preference shares

P.C.P. (North West) Limited

100.00

Ordinary shares 

Peoples Phone Limited

100.00

Ordinary shares

Project Telecom Holdings Limited 1

100.00

Ordinary shares 

PT Network Services Limited

100.00

Ordinary shares 

PTI Telecom Limited

Rian Mobile Limited

100.00

Ordinary shares 

100.00

Ordinary shares 

Singlepoint (4U) Limited

100.00

Ordinary shares 

Singlepoint Payment Services 
Limited

Stentor Communications Limited 
(Dissolved 1 May 2018)

100.00

Ordinary shares 

100.00

Ordinary shares 

Talkland Airtime Services Limited

100.00

Ordinary shares 

Astec Communications Limited

100.00

Ordinary shares 

Talkland International Limited

100.00

Ordinary shares 

Bluefish Communications Limited

100.00 Ordinary B shares, 
Ordinary A shares, 
Ordinary C shares, 
Ordinary D shares 

C.S.P. Solutions Limited

100.00

Ordinary shares 

Talkmobile Limited

Ternhill Communications Limited

Talkland Midlands Limited

100.00

Ordinary shares 

Cable & Wireless Aspac Holdings 
Limited

Cable & Wireless CIS Services 
Limited

100.00

Ordinary shares 

100.00

Ordinary shares 

The Eastern Leasing Company 
Limited

Cable & Wireless Communications 
Data Network Services Limited

100.00 ‘A’ Ordinary shares, 
‘B’ Ordinary shares 

Thus Limited

100.00

Ordinary shares 

Townley Communications Limited

100.00

Ordinary shares 

Cable & Wireless Europe Holdings 
Limited

Cable & Wireless Global Business 
Services Limited

Cable & Wireless Global Holding 
Limited

100.00

Ordinary shares 

Uniqueair Limited

Vizzavi Limited

100.00

Ordinary shares 

Voda Limited

100.00

Ordinary shares 

Vodacall Limited 1

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00 Ordinary shares; 
Zero coupon 
redeemable 
preference 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00 Ordinary shares, 
Non-convertible 
Redeemable 
Preference shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00 Preference shares, 
Ordinary shares 

100.00

Ordinary shares 

Vodafone Americas 4

Vodafone Benelux Limited

Vodafone Business Solutions 
Limited

Vodafone Cellular Limited 1

100.00

Ordinary shares 

Vodafone Central Services Limited

100.00

Ordinary shares 

Vodafone Connect 2 Limited

100.00

Ordinary shares 

Vodafone Connect Limited

100.00

Ordinary shares 

Vodafone Consolidated Holdings 
Limited

100.00

Ordinary shares 

Vodafone Corporate Limited

100.00

Ordinary shares 

Vodafone Corporate Secretaries 
Limited 1

Vodafone DC Pension Trustee 
Company Limited 1

Vodafone Distribution Holdings 
Limited

Vodafone Enterprise Corporate 
Secretaries Limited

Vodafone Enterprise Equipment 
Limited

Vodafone Enterprise Europe (UK) 
Limited

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

Vodafone Enterprise U.K.

100.00

Ordinary shares 

Vodafone Euro Hedging Limited

100.00

Ordinary shares 

Vodafone Euro Hedging Two

100.00

Ordinary shares 

Vodafone Europe UK

100.00

Ordinary shares 

Vodafone European Investments 1

100.00

Ordinary shares 

Vodafone European Portal 
Limited 1

100.00

Ordinary shares 

Vodafone Finance Limited 1

100.00

Ordinary shares 

Vodafone Finance Luxembourg 
Limited

100.00

Ordinary shares 

Vodafone Finance UK Limited

100.00

Ordinary shares 

Vodafone Financial Operations

100.00

Ordinary shares 

100.00 Ordinary shares, 
Ordinary deferred 

100.00 Ordinary shares, 
5% fixed rate non-
voting preference 
shares 

100.00 Ordinary shares; 
Deferred, 
B Deferred

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00 Ordinary shares, 
Deferred shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

Vodafone Global Content Services 
Limited

Vodafone Global Enterprise 
Limited

Vodafone Group (Directors) 
Trustee Limited 1

Vodafone Group Pension Trustee 
Limited 1

Vodafone Group Services No.2 
Limited 1

Vodafone Group Share Trustee 
Limited 1

Vodafone Hire Limited

Vodafone Holdings Luxembourg 
Limited

Vodafone Intermediate Enterprises 
Limited

Vodafone International Holdings 
Limited

Vodafone International Operations 
Limited

Vodafone Investment UK

100.00

Ordinary shares 

Vodafone Investments Australia 
Limited

100.00

Ordinary shares 

Vodafone Investments Limited 1

100.00

Ordinary shares 

Vodafone IP Licensing Limited 1

100.00

Ordinary shares 

Talkland Communications Limited

100.00

Ordinary shares 

Vodafone Group Services Limited

Nat Comm Air Limited

100.00

Ordinary shares 

Vodafone Finance Sweden

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information174

32. Related undertakings (continued)

Company name

% of share 
class held 
by Group 
Companies

Share class

Company name

% of share 
class held 
by Group 
Companies

Share class

Vodafone Leasing Limited

100.00

Ordinary shares 

Vodafone Limited

Vodafone M.C. Mobile Services 
Limited

100.00

Ordinary shares 

100.00 Ordinary shares, A 
Preference

Vodafone Marketing UK

100.00

Ordinary shares 

United States
560 Lexington Avenue, 8th Floor, New York, NY 10022

Bluefish Communications Inc.

100.00

Common stock 
shares, Preference 
shares 

100.00

Ordinary shares 

Cable & Wireless Americas 
Systems, Inc.

100.00

Common stock 
shares 

100.00

Ordinary shares 

Cable & Wireless a-Services, Inc

100.00 Common shares 

100.00 A-ordinary shares, 
Ordinary One 
Pound shares 

100.00 A-ordinary shares, 
Ordinary one 
pound shares 

Vodafone Americas Virginia Inc.

100.00

Vodafone US Inc.

100.00

Common stock 
shares 

Common stock 
shares 

Zambia
Orange Park, Plot 35185, Alick Nkhata Road, Lusaka, Zambia

Africonnect (Zambia) Limited 2

64.52 

50.00

Ordinary shares, 
Redeemable 
preference Shares 
D Ordinary shares

Vodafone Mobile Commerce 
Limited

Vodafone Mobile Communications 
Limited

Vodafone Mobile Enterprises 
Limited

Vodafone Mobile Network Limited

Vodafone Multimedia Limited

100.00

Ordinary shares 

Vodafone Nominees Limited 1

100.00

Ordinary shares 

Vodafone Oceania Limited

100.00

Ordinary shares 

Vodafone Old Show Ground Site 
Management Limited

Vodafone Overseas Finance 
Limited

Vodafone Overseas Holdings 
Limited

Vodafone Panafon UK

Vodafone Partner Services Limited

Vodafone Property Investments 
Limited

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00 Ordinary shares, 
Redeemable 
preference shares 

100.00

Ordinary shares 

Vodafone Retail (Holdings) Limited

100.00

Ordinary shares 

Vodafone Retail Limited

100.00

Ordinary shares 

Vodafone Sales & Services Limited

100.00

Ordinary shares 

Vodafone Satellite Services Limited

100.00

Ordinary shares 

Vodafone Specialist 
Communications Limited

Vodafone UK Content Services 
Limited

100.00

Ordinary shares 

100.00

Ordinary shares 

Vodafone UK Investments Limited

100.00

Ordinary shares 

Vodafone UK Limited 1

100.00

Ordinary shares 

Vodafone Ventures Limited 1

100.00

Ordinary shares 

Vodafone Worldwide Holdings 
Limited

100.00 Ordinary shares, 
Cumulative 
preference

Vodafone Yen Finance Limited

100.00

Ordinary shares 

Vodafone-Central Limited

100.00

Ordinary shares 

Vodaphone Limited

Vodata Limited

Your Communications Group 
Limited

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00 B Ordinary shares, 
Redeemable 
preference shares 

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued) 
 
Associated undertakings and joint arrangements

Company Name

% of share 
class held 
by Group 
Companies

Share Class

Company Name

% of share 
class held 
by Group 
Companies

Share Class

Company Name

% of share 
class held 
by Group 
Companies

Share Class

175

Australia
Level 1, 177 Pacific Highway, North Sydney NSW 2060, 
Australia

H3ga Properties (No.3) Pty Limited 

50.00

Ordinary shares 

Mobileworld Communications 
Pty Limited 

50.00

Ordinary shares 

Mobileworld Operating Pty Ltd 

50.00

Ordinary shares 

Vodafone Australia Pty Limited 

Vodafone Foundation Australia 
Pty Limited 

Vodafone Hutchison Australia Pty 
Limited 

Vodafone Hutchison Finance Pty 
Limited 

Vodafone Hutchison Receivables 
Pty Limited 

50.00 Ordinary shares, 
Class B shares, 
Redeemable 
preference 

50.00

Ordinary shares 

50.00

Ordinary shares 

50.00

Ordinary shares 

Ziggo B.V. 

50.00

Ordinary shares 

Netherlands
Assendorperdijk 2, 8012 EH Zwolle, The Netherlands

Zoranet Connectivity Services B.V. 

50.00

Ordinary shares

Atoomweg 100, 3542 AB Utrecht, The Netherlands

Amsterdamse Beheer- en 
Consultingmaatschappij B.V. 

50.00

Ordinary shares

Torenspits II B.V. 

50.00

Ordinary shares

Vodafone Nederland Holding I B.V. 

50.00

Ordinary shares

Vodafone Nederland Holding II B.V. 

50.00

Ordinary shares

Vodafone Nederland Holding III B.V. 

50.00

Ordinary shares

VodafoneZiggo Group B.V. 

50.00

Ordinary shares

50.00

Ordinary shares

50.00

Ordinary shares

50.00

Ordinary shares

50.00

Ordinary shares

New Zealand
C/- The Office Of Minterellisonruddwatts, Level 20, Lumley 
Centre, 88 Shortland Street, Auckland, 1010, New Zealand

Rural Connectivity Group Limited 

33.33

Ordinary shares 

Level 1, Building C, 14-22 Triton Drive, Albany, New Zealand

TNAS Limited 

50.00

Ordinary shares 

Level 5, 151 Victoria Street West, Auckland 1010, 
New Zealand

Centurion GSM Limited 

25.00

Ordinary shares

Portugal
Av. D. João II, no. 34, 1998 – 031, Parque das Nações, Lisboa, 
Portugal

Celfocus – Solucoes Informaticas 
Para Telecomunicacoes S.A 

45.00

Ordinary shares 

Rua Pedro e Inês, Lote 2.08.01, 1990-075,  
Parque das Nações, Lisboa, Portugal

Vodafone Network Pty Limited 

50.00

Ordinary shares 

Vodafone Pty Limited 

50.00

Ordinary shares 

Czech Republic
Jankovcova 1037/49, 170 00 Praha 7-Holešovice,  
Czech Republic

HBO Netherlands Channels s.r.o.

25.00

Ordinary shares

U Rajské zahrady 1912/3, Praha 3, 130 00, Czech Republic

COOP Mobil s.r.o. 

33.33

Ordinary shares 

Egypt
Piece No. 1215, Plot Of Land No. 1/14A, 6th October City, 
Egypt

Wataneya Telecommunications 
S.A.E 

50.00

Ordinary shares 

Greece
43-45 Valtetsiou Str., Athens, Greece

Safenet N.P,A. 

25.00

Ordinary shares 

Marathonos Ave 18 km & Pylou, Pallini, Attica, Pallini, Attica, 
15351, Greece

Victus Networks S.A. 

50.00

Ordinary shares 

LGE HoldCo V B.V. 

India
A-19, Mohan Co-operative Industrial Estate, Mathura Road, 
New Delhi, New Delhi, Delhi, 110044, India

LGE HoldCo VI B.V. 

LGE Holdco VII B.V. 

LGE HoldCo VIII B.V. 

VZ Financing I B.V. 

VZ Financing II B.V. 

Ziggo Bond Finance B.V. 

Ziggo Deelnemingen B.V. 

Ziggo Finance 2 B.V. 

Ziggo Holding B.V. 

Ziggo Netwerk II B.V. 

Ziggo Real Estate B.V. 

50.00

Ordinary shares

SPORT TV PORTUGAL, S.A. 

25.00 Nominative shares

50.00

Ordinary shares

50.00

Ordinary shares

50.00

Ordinary shares

50.00

Ordinary shares

Romania
Floor 3, Module 2, Connected Buildings III, Nr. 10A,  
Dimitrie Pompei Boulevard, Bucharest, Sector 2, Romania

Netgrid Telecom SRL 

50.00

Ordinary shares

Ziggo Secured Finance B.V. 

50.00

Ordinary shares

Ziggo Secured Finance II B.V. 

50.00

Ordinary shares

Ziggo Services B.V. 

50.00

Ordinary shares

Ziggo Services Employment B.V. 

50.00

Ordinary shares

Ziggo Services Netwerk 2 B.V. 

50.00

Ordinary shares

Ziggo Zakelijk Services B.V. 

50.00

Ordinary shares

Russian Federation
401, Building 3, 11, Promyshlennaya Street, Moscow 115 516

Autoconnex Limited 

35.00

Ordinary shares 

United Kingdom
83 Baker Street, London, W1U 6AG, United Kingdom

ZUM B.V. 

50.00

Ordinary shares

Digital Mobile Spectrum Limited 

25.00

Ordinary shares 

Avenue Ceramique 300, 6221 KX Maastricht, 
The Netherlands

Vodafone Libertel B.V. 

50.00

Ordinary shares

Barbara Strozzilaan 101, 1083 HN Amsterdam

Cooperatie Nederland Cooperatief 
U.A. 

25.00

Partnership 
Interest 

Boeingavenue 53, 1119 PE Schiphol-Rijk, The Netherlands

FinCo Partner 1 B.V. 

50.00

Ordinary shares

50.00

Ordinary shares

50.00

Ordinary shares

50.00

Ordinary shares

50.00

Ordinary shares

Griffin House, 161 Hammersmith Road, London, W6 8BS, 
United Kingdom

Cable & Wireless Trade Mark 
Management Limited 

50.00 Ordinary B shares 

The Exchange Building 1330, Arlington Business Park, 
Theale, Berks, RG7 4SA, United Kingdom

Cornerstone Telecommunications 
Infrastructure Limited 

50.00

Ordinary shares 

United States
2711 Centerville Road, Suite 400, Wilmington,  
DE 19808 Delaware

LG Financing Partnership 

50.00

50.00

Partnership 
Interest 

Partnership 
Interest 

Partnership 
Interest

FireFly Networks Limited 

50.00

Equity shares 

VodafoneZiggo Group Holding B.V. 

50.00

Ordinary shares

Ziggo Financing Partnership 

Bharti Crescent, 1 Nelson Mandela Road, Vasant Kunj, 
Phase -ll, New Delhi – 110070, India

Fred. Roeskestrata 123, 1076 EE Amsterdam, 
The Netherlands

Indus Towers Limited 

42.00

Equity shares 

HBO Netherlands Distribution B.V. 

25.00

Ordinary shares

Ziggo Secured Finance Partnership 

50.00

Ireland
Two Gateway, East Wall Road, Dublin 3, Ireland

Siro Limited 

50.00

Ordinary shares 

Italy
Via per Carpi 26/B, 42015, Correggio (RE), Italy

VND S.p.A.

35.00

Ordinary shares

Kenya
LR No. 13263, Safaricom House, Waiyaki Way,  
PO Box 66827-00800, Nairobi, Kenya

Safaricom PLC 5

22.58

Ordinary shares 

Luxembourg
15 rue Edward Steichen, Luxembourg, 2540, Luxembourg

Tomorrow Street SCA 

50.00 Ordinary B shares, 
Ordinary C shares 

Koningin Wilhelminaplein 2-4, 1062 HK Amsterdam, 
The Netherlands

Liberty Global Content 
Netherlands B.V. 

50.00

Ordinary shares

Monitorweg 1, 1322 BJ Almere, The Netherlands

50.00

Ordinary shares

Esprit Telecom B.V. 

XB Facilities B.V.

Notes:
1  Directly held by Vodafone Group Plc.
2  Shareholding is indirect through Vodacom Group Limited. 
The indirect shareholding is calculated using the 64.52% 
ownership interest in Vodacom.

3  The Group has rights that enable it to control the strategic 
and operating decisions of Vodacom Congo (RDC) S.A.

50.00

Ordinary shares

4  Shareholding is indirect through Vodafone Kabel 

Simon Carmiggeltstraat 6, 1011 DJ Amsterdam

Vodafone Financial Services B.V. 

50.00

Ordinary shares

Winschoterdiep 60, 9723 AB Groningen, The Netherlands

Zesko B.V. 

50.00

Ordinary shares

Ziggo Bond Company B.V. 

50.00

Ordinary shares

Ziggo Netwerk B.V. 

50.00

Ordinary shares

Deutschland GmbH.

5  At 31 March 2018 the fair value of Safaricom Plc was  
KES 1.2 trillion (€9,963 million) based on the closing 
quoted share price on the Nairobi Stock Exchange.
6  Name changed from Zelitron S.A. on 12 April 2018.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information176

32. Related undertakings (continued)

The table below shows selected financial data in respect of subsidiaries that have non-controlling interests that are material to the Group.

Summary comprehensive income information

Revenue
Profit/(loss) for the financial year
Other comprehensive (expense)/income
Total comprehensive income/(expense)
Other financial information
Profit/(loss) for the financial year allocated to non-controlling interests
Dividends paid to non-controlling interests
Summary financial position information
Non-current assets
Current assets
Total assets
Non-current liabilities
Current liabilities
Total assets less total liabilities
Equity shareholders’ funds
Non-controlling interests
Total equity

Statement of cash flows
Net cash flow from operating activities
Net cash flow from investing activities
Net cash flow from financing activities
Net cash flow
Cash and cash equivalents brought forward
Exchange gain/(loss) on cash and cash equivalents
Cash and Cash Equivalents

Vodacom Group Limited

2018 
€m

2017 
€m

Vodafone Egypt  
Telecommunications S.A.E. 

2018 
€m

2017 
€m

5,692
934
(8)
926

342
309

6,433
2,389
8,822
(2,151)
(2,104)
4,567
3,595
972
4,567

1,727
(541)
(879)
307
619
(39)
887

5,294
768
(10)
758

257
258

6,213
2,023
8,236
(2,368)
(1,825)
4,043
3,379
664
4,043

1,702
(788)
(777)
137
464
18
619

962
206
–
206

93
1

985
407
1,392
(46)
(522)
824
491
333
824

307
(145)
(55)
107
57
(5)
159

1,333
194
–
194

82
153

1,038
352
1,390
(25)
(656)
709
433
276
709

520
(609)
(328)
(417)
619
(145)
57

Vodafone Qatar Q.S.C.

2018 
€m

468
(40)
–
(40)

(31)
–

–
–
–
–
–
–
–
–
–

115
(119)
(33)
(37)
43
(6)
–

2017 
€m

510
(67)
–
(67)

(52)
–

1,550
137
1,687
(266)
(226)
1,195
275
920
1,195

134
(93)
(32)
9
31
3
43

The voting rights held by the Group equal the Group’s percentage shareholding as shown on pages 169 to 175.

Vodafone Group Plc Annual Report 2018FinancialsNotes to the consolidated financial statements (continued) 
 
177

33. Subsidiaries exempt from audit 

The following UK subsidiaries will take advantage of the audit exemption set out within section 479A of the 
Companies Act 2006 for the year ended 31 March 2018.

Name
Cable & Wireless Aspac Holdings Limited
Cable & Wireless CIS Services Limited
Cable & Wireless Europe Holdings Limited
Cable & Wireless Global Business Services Limited
Cable & Wireless Global Holding Limited
Cable & Wireless UK Holdings Limited
Cable & Wireless Worldwide Limited
Cable & Wireless Worldwide Voice Messaging Limited
Cable and Wireless Nominee Limited
Central Communications Group Limited
Energis (Ireland) Limited
Energis Communications Limited
Energis Squared Limited
Internet Network Services Limited
Legend Communications Limited
MetroHoldings Limited
ML Integration Group Limited
ML Integration Services Limited
Singlepoint (4U) Limited
The Eastern Leasing Company Limited
Thus Group Holdings Limited
Thus Group Limited
Vizzavi Finance Limited
Voda Limited
Vodafone (New Zealand) Hedging Limited
Vodafone 2
Vodafone 4 UK
Vodafone 5 Limited
Vodafone 5 UK
Vodafone Americas 4
Vodafone Benelux Limited
Vodafone Business Solutions Limited
Vodafone Cellular Limited
Vodafone Connect Limited
Vodafone Consolidated Holdings Limited
Vodafone Distribution Holdings Limited
Vodafone Enterprise Equipment Limited
Vodafone Enterprise Europe (UK) Limited
Vodafone Euro Hedging Limited
Vodafone Euro Hedging Two

Registration number
4705342
2964774
4659719
3537591
3740694
3840888
7029206
1981417
3249884
4625248
NI035793
2630471
3037442
3047165
3923166
3511122
3252903
4087040
2795597
1672832
SC192666
SC226738
80499
1847509
4158469
4083193
6357658
6688527
2960479
6389457
4200960
2186565
896318
2225919
5754561
3357115
1648524
3137479
3954207
4055111

Name
Vodafone Europe UK
Vodafone European Investments
Vodafone European Portal Limited
Vodafone Finance Luxembourg Limited
Vodafone Finance Sweden
Vodafone Finance UK Limited
Vodafone Financial Operations
Vodafone Global Content Services Limited
Vodafone Holdings Luxembourg Limited
Vodafone Intermediate Enterprises Limited
Vodafone International 2 Limited
Vodafone International Holdings Limited
Vodafone International Operations Limited
Vodafone Investment UK
Vodafone Investments Limited
Vodafone IP Licensing Limited
Vodafone Marketing UK
Vodafone Mobile Communications Limited
Vodafone Mobile Enterprises Limited
Vodafone Mobile Network Limited
Vodafone Nominees Limited
Vodafone Oceania Limited
Vodafone Overseas Finance Limited
Vodafone Overseas Holdings Limited
Vodafone Panafon UK
Vodafone Property Investments Limited
Vodafone Retail (Holdings) Limited
Vodafone Retail Limited
Vodafone UK Limited
Vodafone Worldwide Holdings Limited
Vodafone Yen Finance Limited
Vodafone-Central Limited
Vodaphone Limited
Vodata Limited
Woodend Holdings Limited
Your Communications Group Limited
London Hydraulic Power Company (The)
Vodafone Enterprise Corporate Secretaries Ltd 
(formerly Intercell Limited)
Vodafone Corporate Secretaries Limited

Registration number
5798451
3961908
3973442
5754479
2139168
3922620
4016558
4064873
4200970
3869137
BR009978
2797426
2797438
5798385
1530514
6846238
6858585
3942221
3961390
3961482
1172051
3973427
4171115
2809758
6326918
3903420
3381659
1759785
2227940
3294074
4373166
1913537
2373469
2502373
SC128335
4171876
ZC000055

2303594
2357692

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information178

Other unaudited financial information

Prior year operating results 

This section presents our operating performance for the 2017 financial year compared to the 2016 financial 
year, providing commentary on how the revenue and the adjusted EBITDA performance of the Group and its 
operating segments developed over those years. The results for both years include the results of Vodafone India 
as discontinued operations following the agreement to combine it with Idea Cellular. 

Group1,2

Revenue

Service revenue
Other revenue
Adjusted EBITDA
Depreciation and amortisation
Adjusted EBIT
Share of result in associates and joint ventures
Adjusted operating profit
Adjustments for:

Europe
€m
34,550
31,975
2,575
10,283
(8,344)
1,939
(49)
1,890

AMAP
€m
11,773
9,956
1,817
3,854
(1,829)
2,025
213
2,238

Other3
€m
1,390
1,138
252
12
(6)
6
–
6

Eliminations
€m
(82)
(82)
–
–
–
–
–
–

Impairment loss
Restructuring costs
Amortisation of acquired customer bases and brand intangible assets
Other income/(expense)4

Operating profit

2017
€m
47,631
42,987
4,644
14,149
(10,179)
3,970
164
4,134

–
(415)
(1,046)
1,052
3,725

2016
€m
49,810 
44,618 
5,192 
14,155 
(10,386)
3,769
60
3,829 

(569)
(316)
(1,338)
(286)
1,320

Reported
(4.4)
(3.7)

–

5.3

8.0

% change

Organic*
1.2
1.9

5.8

7.0

11.8

Notes:
1  Group revenue and service revenue includes the results of Europe, AMAP, Other (which includes the results of partner markets) and eliminations. 2017 results reflect average foreign exchange 

rates of €1:£0.84, €1:INR 73.58, €1:ZAR 15.43, €1:TRY 3.51 and €1: EGP 13.60.

2  Service revenue, adjusted EBITDA, adjusted EBIT and adjusted operating profit are alternative performance measures which are non-GAAP measures that are presented to provide readers 
with additional financial information that is regularly reviewed by management and should not be viewed in isolation or as an alternative to the equivalent GAAP measure. See “Alternative 
performance measures” on page 207 for reconciliations to the closest respective equivalent GAAP measure and “Definition of terms” on page 222 for further details.

3  The “Other” segment primarily represents the results of shareholder recharges received from Vodafone Netherlands, VodafoneZiggo and Vodafone India, partner markets and the net result 

of unallocated central Group costs.
Includes a €1.3 billion gain (2016: €nil) on the formation of the VodafoneZiggo joint venture in the Netherlands.

4 

Revenue
Group revenue decreased 4.4% to €47.6 billion and service revenue 
decreased by 3.7% to €43.0 billion.

In Europe, organic service revenue increased 0.6%* and in AMAP, 
organic service revenue increased by 7.7%*. Further details on the 
performance of these regions is set out below. 

Adjusted EBITDA
Group adjusted EBITDA remained stable at €14.1 billion, with organic 
growth in Europe and AMAP more than offset by foreign exchange 
movements and M&A and other activity. The Group’s adjusted EBITDA 
margin improved by 1.3 percentage points to 29.7%. On an organic 
basis, adjusted EBITDA rose 5.8%* and the Group’s adjusted EBITDA 
margin increased by 1.2* percentage points driven by organic margin 
improvements in both Europe and AMAP.

Adjusted EBIT
Adjusted EBIT increased by 5.3% to €4.0 billion as adjusted EBITDA 
growth outpaced the increase in depreciation and amortisation. 
On an organic basis adjusted EBIT increased by 7.0%* for the year.

Note:
*  All amounts in the Operating Results section marked with an “*” represent organic growth 

which presents performance on a comparable basis, both in terms of merger and acquisition 
activity and movements in foreign exchange rates. Organic growth is an alternative 
performance measure. See “Alternative performance measures” on page 207 for further 
details and reconciliations to the respective closest equivalent GAAP measure.

Operating profit
Adjusted operating profit excludes certain income and expenses that 
we have identified separately to allow their effect on the results of the 
Group to be assessed (see page 207). The items that are included 
in operating profit but are excluded from adjusted operating profit are 
discussed below.

No impairment losses were recognised in the current year in respect 
of the Group’s continuing operations (2016: €569 million in Romania). 
Further detail is provided in note 4 to the Group’s consolidated 
financial statements.

Restructuring costs of €415 million (2016: €316 million) primarily reflect 
discrete cost efficiency actions taken during the year in Germany and 
the UK.

Amortisation of intangible assets in relation to customer bases and 
brands are recognised under accounting rules after we acquire 
businesses and decreased to €1,046 million (2016: €1,338 million) 
due to the acquisitions of KDG, Vodafone Italy and Ono.

Including the above items, operating profit increased by €2.4 billion 
to €3.7 billion, due to a €1.3 billion gain on the formation of the 
VodafoneZiggo joint venture in the Netherlands which for accounting 
purposes was characterised as a part disposal of the Group’s interest 
in Vodafone Netherlands, €0.5 billion lower depreciation and 
amortisation charges, partially as a result of the treatment of our 
Netherlands operation as an asset held for sale during the year and 
the €0.6 billion impairment charge recognised in the year ended 
31 March 2016. 

Vodafone Group Plc Annual Report 2018Financials179

Europe

Year ended 31 March 2017
Revenue

Service revenue
Other revenue
Adjusted EBITDA
Adjusted operating profit
Adjusted EBITDA margin

Year ended 31 March 2016
Revenue

Service revenue
Other revenue
Adjusted EBITDA
Adjusted operating profit
Adjusted EBITDA margin

Germany
€m

10,600
10,006
594
3,617
568
34.1%

10,626 
9,817 
809 
3,462 
523 
32.6%

Italy
€m

UK
€m

Spain
€m

Other Europe
€m

Eliminations
€m

Europe
€m

Reported

% change

Organic*

6,101
5,247
854
2,229
948
36.5%

6,008 
5,129 
879 
2,015 
805 
33.5%

6,925
6,632
293
1,212
(542)
17.5%

8,428 
7,987 
441 
1,756 
(97)
20.8%

4,973
4,507
466
1,360
180
27.3%

4,959 
4,468 
491 
1,250 
75 
25.2%

6,128
5,756
372
1,865
736
30.4%

6,599 
6,132 
467 
2,002 
621 
30.3%

(177)
(173)
(4)
–
–

(158)
(152)
(6)
–
–

34,550
31,975
2,575
10,283
1,890
29.8%

36,462 
33,381 
3,081 
10,485 
1,927 
28.8%

(5.2)
(4.2)

(1.9)
(1.9)

3.3 
2.4 

4.0 
(13.0)

(0.4)
0.6

3.1
(5.0)

0.4 
(0.6)

1.7 
(12.9)

Revenue decreased by 5.2%. Foreign exchange movements contributed 
a 2.8 percentage point negative impact and M&A and other activity 
contributed a 2.0 percentage point negative impact. On an organic 
basis, service revenue increased by 0.6%*, reflecting customer growth 
in mobile and fixed line (‘fixed’) and stabilising contract ARPU across 
all our major markets, more than offsetting the regulatory headwinds. 
Ex-regulation, service revenue growth was 1.6%*.

Adjusted EBITDA decreased 1.9%, including a 2.9 percentage point 
negative impact from M&A and other activity and a 2.1 percentage point 
negative impact from foreign exchange movements. On an organic 
basis, adjusted EBITDA increased 3.1%*, driven by tight cost control 
through our “Fit for Growth” programme.

Other 
activity
(including
M&A)
pps
2.0

Reported
 change
%
(5.2)

Foreign 
exchange 
pps
2.8

Organic*
change 
%
(0.4)

1.9
2.3
(17.0)
0.9
(6.1)
(4.2)

4.5
10.6
(31.0)
8.8
(6.8)
(1.9)

–
–
1.4
–
8.4
1.8

–
–
5.1
–
10.1
2.9

–
–
12.3
–
(0.1)
3.0

–
–
10.1
–
(0.1)
2.1

1.9
2.3
(3.3)
0.9
2.2
0.6

4.5
10.6
(15.8)
8.8
3.2
3.1

(1.9)

(2.4)

(0.7)

(5.0)

Revenue – Europe

Service revenue
Germany
Italy
UK
Spain
Other Europe
Europe

Adjusted EBITDA
Germany
Italy
UK
Spain
Other Europe
Europe

Europe adjusted 
operating profit

Germany
Service revenue grew 1.9%* for the year (Q3: 1.8%*, Q4: 1.2%*) driven 
by customer growth in both mobile and fixed and stabilising mobile 
contract ARPU, which more than offset regulatory drags. The slowdown 
in the final quarter reflected the full impact of the mobile and fixed 
termination cuts, (a 1.3 percentage point year-on-year headwind), 
as well as the lapping of an accounting reclassification in fixed in the 
prior financial year.

Mobile service revenue grew 0.1%* (Q3: flat*, Q4: -0.4%*) 
as a higher customer base was offset by regulatory headwinds. 
Excluding regulation (including the MTR cut from 1 December and 
the decline in roaming revenues), mobile service revenue grew 1.6%* 
(Q3: 1.1%*, Q4: 1.8%*). Aided by “more-for-more” propositions and 
successful “Giga moves” campaigns, consumer mobile contract ARPU 
returned to growth in Q4, while contract net additions accelerated in the 
second half (Q4: 123,000 Q3: 61,000) supported by a reduction in churn 
and higher activity in direct channels. The Enterprise mobile market 
remained competitive, however ARPU declines moderated throughout 
the year. Our 4G customer base surpassed 10 million by the period end, 
as we reached 90% 4G population coverage.

Fixed service revenues increased 4.8%* (Q3: 4.8%*, Q4 3.7%*) driven 
by strong broadband customer growth, with 433,000 net customer 
additions (Q4: 123,000), of which 320,000 were on cable and the 
remainder on DSL. Our “GigaKombi” convergence offer, launched in the 
summer last year, continues to gain traction, reaching 357,000 accounts 
by year end. We also launched our “GigaTV” advanced digital TV service 
in February 2017, and our TV customer base reached 7.7 million at the 
end of the period. Following upgrades to our superior coax-fibre cable 
network during the year, we now offer 400 Mbps speeds to almost 
6 million households (out of our total NGN footprint of 12.6 million).

Adjusted EBITDA grew 4.5%* with the adjusted EBITDA margin 
improving by 1.5 percentage points to 34.1%. Margin expansion 
was driven by revenue growth, our focus on more profitable direct 
channels and a reduction of underlying operating costs. This was 
supported by exceeding our full year cost and capex target synergies 
of €300 million from the integration of Kabel Deutschland.

Italy
Service revenue grew 2.3%* for the year (Q3: 3.0%*, Q4: 2.8%*) 
supported by mobile and fixed ARPU growth and an acceleration 
in consumer fixed performance.

Mobile service revenue grew 1.5%* (Q3: 1.4%*, Q4: 1.4%*) driven 
by ARPU growth in prepaid following changes to our tariff plans and 
improved data monetisation through targeted “more-for-more” 
offers. In Q4, the prepaid pricing environment became increasingly 
competitive, particularly in the below-the-line channels, however 
customer losses moderated somewhat compared to Q3. As at 31 March 
2017 we had reached over 97% population coverage on our 4G network 
and had 9.0 million 4G customers, adding 2.5 million customers within 
the year.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information180

Prior year operating results (continued)

Fixed service revenue was up 6.8%* (Q3: 11.9%*, Q4: 10.2%*) driven 
by strong customer growth and ARPU improvement across all 
segments during the second half of the financial year. We added 
224,000 broadband customers (Q3: 70,000, Q4: 75,000) during the 
year, and in total we now have 2.2 million broadband customers 
of which 0.7 million are on fibre. We also launched our advanced 
digital “Vodafone TV” proposition in March 2017, which is gaining 
good early traction.

Adjusted EBITDA grew significantly faster than revenues at 10.6%*, 
with a 3.0 percentage point improvement in adjusted EBITDA margin 
to 36.5%. This was driven by a strong revenue performance and tight 
cost control, with absolute declines in both customer and operating 
costs during the year.

UK
Our UK operational performance was disrupted during the year 
by mistakes made during the implementation of a new billing system 
in the final calendar quarter of 2015. We have now resolved these 
challenges, with billing accuracy improving to 99.9% and customer 
service levels now above those achieved prior to the implementation 
of the new system. In the fourth quarter we delivered our best ever 
network performance, which is reflected in our ranking as the best voice 
provider and the co-leader for data in the latest independent P3 test.

Our financial performance lagged behind this operational recovery. 
Service revenue declined 3.3%* (Q3: -3.2%*, Q4: -4.8%*) reflecting the 
impact of operational challenges, increased competition in Enterprise 
and lower roaming revenues. The slowdown in the final quarter 
mainly reflected a strong prior year comparator in carrier services 
and Enterprise.

Mobile service revenue declined 3.3%* (Q3: -3.9%*, Q4: -3.9%*) 
as a result of higher churn, an increase in the SIM only mix driving 
lower ARPU, increased competition in Enterprise and lower 
roaming and MVNO revenues. Improved operational performance 
contributed to lower contract churn rates and growth in branded 
contract customers during the final quarter. We have 9.5 million 
4G customers at the end of the period, with 4G coverage at 96% 
(Ofcom definition: 98%).

Fixed service revenue declined 3.4%* (Q3: -0.9%*, Q4: -7.5%*). 
Excluding carrier service revenue, fixed service revenue declined 2.5%* 
in Q4, reflecting a strong comparator together with the ongoing effect 
of two large contract losses during the year as we balanced our growth 
objectives with a focus on customer profitability. We continued to gain 
good momentum in consumer broadband with 216,000 customers 
by the end of the period (Q4: 33,000 net additions), of which 163,000 are 
consumer customers.

Adjusted EBITDA declined 15.8%* excluding the benefit of one-off 
settlements with other network operators in the prior year, with a 3.3 
percentage point decline in adjusted EBITDA margin. The decline 
was driven by lower revenues, increased costs as a result of sterling 
weakness post Brexit, regulatory headwinds and reallocation of costs 
across Vodafone Group. These headwinds were partially offset 
by a reduction in underlying operating costs. Excluding the reallocation 
of central costs, sterling weakness and one-off settlements, adjusted 
EBITDA declined at a high-single digit rate both for the year and in H2.

Spain 
Service revenue grew 0.9%* (Q3: 0.8%*, Q4: 1.3%*). Excluding the 
impact of handset financing, service revenue grew by 4.0%* in the year 
(Q3: 4.1%*, Q4: 3.8%*). This performance improvement was driven by our 
strong commercial momentum in mobile and fixed, supported by our 
“more-for-more” propositions at the start of the year.

We maintained our leadership in both consumer and enterprise NPS, 
widening the gap versus our competitors during the year. Vodafone One, 
our fully integrated fixed, mobile and TV service, reached 2.4 million 
customers at the end of the period, up from 1.5 million a year ago. 
Our commercial momentum has remained strong throughout the year 
with 337,000 mobile contract net additions (Q3: 97,000, Q4: 96,000) 
and 209,000 fixed broadband net additions (Q3: 93,000, Q4: 75,000). 
Our fixed performance accelerated in the second half of the year 
as we focused on cross selling services to our mobile base. Our TV base 
reached 1.3 million (246,000 net additions during the year), reflecting 
the improvement in our content packages.

Our market-leading 4G coverage reached 93% at the end of the period 
and we now have 7.6 million 4G customers. In March 2017, we reached 
a commercial wholesale agreement with Telefónica to access its fibre 
network in both regulated and deregulated areas, which expands our 
NGN footprint to 18.7 million homes passed (almost 65% population 
coverage), of which 10.2 million are on our own network.

Adjusted EBITDA grew 8.8%*, and adjusted EBITDA margin improved 
by 2.1 percentage points to 27.3%. This improvement was driven 
by service revenue growth, lower mobile handset subsidies and a lower 
operating cost base; these more than offset sharply higher content costs.

Other Europe
Service revenue grew by 2.2%* (Q3: 1.8%*, Q4: 1.3%*), with all of the 
larger markets growing in Q4 (excluding the MTR impact in Ireland). 
Adjusted EBITDA grew 3.2%* and adjusted EBITDA margin improved 
by 0.1 percentage points, reflecting good cost control.

In Ireland, service revenue was flat* for the year but grew 2.0% excluding 
MTRs (Q4: -1.2%*, 2.3% ex. MTRs) supported by ongoing fixed customer 
growth. Portugal service revenue grew 1.7%* (Q4: 2.2%*), with strong 
fixed customer growth as our FTTH roll-out reached 2.7 million homes, 
which was partially offset by mobile service revenue declines (which 
moderated throughout the year). In Greece, service revenue grew 0.5%* 
(Q4: 0.2%*) driven by growth in consumer fixed service revenue. 

VodafoneZiggo
The joint venture between Vodafone Netherlands and Ziggo 
(VodafoneZiggo, in which Vodafone owns a 50% stake) was formed 
on 31 December 2016. Note that VodafoneZiggo’s quarterly reports for 
credit investors are published on a US GAAP basis, whereas Vodafone 
Group reports the results of the joint venture on an IFRS basis.

VodafoneZiggo experienced a decline in local currency revenue of 2% 
in Q4. The decline in local currency mobile service revenue (Q4: -7%) 
reflected increasing competition, particularly in the SoHo segment. 
Cable subscription revenues stabilised in Q4, as increased ARPU offset 
a decline in the customer base, and in the B2B segment (mid and large-
sized enterprises) revenues grew 1%, supported by mobile growth.

Excluding the impact of the divestment of Vodafone “Thuis”, we added 
16,000 postpaid mobile customers in the quarter, supported by our 
successful promotional campaign. We also added 11,000 broadband 
RGU additions in the quarter, with significantly fewer video subscriber 
losses (an outflow of 18,500 RGUs) compared to the prior year.

Adjusted EBITDA in local currency declined by 6% in Q4, as lower 
revenues and higher mobile acquisition and content costs were only 
partially offset by underlying cost reductions. During the quarter, 
Vodafone received €76 million in dividends from the joint venture and 
€14 million in interest payments on the shareholder loan.

Vodafone Group Plc Annual Report 2018FinancialsOther unaudited financial information (continued)Africa, Middle East and Asia-Pacific

Year ended 31 March 2017
Revenue

Service revenue
Other revenue
Adjusted EBITDA
Adjusted operating profit
Adjusted EBITDA margin

Year ended 31 March 2016
Revenue

Service revenue
Other revenue
Adjusted EBITDA
Adjusted operating profit
Adjusted EBITDA margin

Vodacom
€m

Other AMAP
€m

Eliminations
€m

5,294
4,447
847
2,063
1,381
39.0%

5,325 
4,419 
906 
2,028 
1,356 
38.1%

6,479
5,509
970
1,791
857
27.6%

6,566 
5,624 
942 
1,678 
585 
25.6%

–
–
–
–
–

–
–
–
–
–

AMAP
€m

11,773
9,956
1,817
3,854
2,238
32.7%

11,891 
10,043 
1,848 
3,706 
1,941 
31.2%

181

Reported

% change

Organic*

(1.0)
(0.9)

4.0
15.3

2.5 
2.8 

3.4 
11.2 

7.4
7.7

13.2
25.2

8.1 
8.0 

9.0 
19.9 

Revenue decreased 1.0%, with strong organic growth offset by an 8.6 
percentage point adverse impact from foreign exchange movements, 
particularly with regards to the South African rand, Turkish lira and 
Egyptian pound. On an organic basis service revenue was up 7.7%* 
driven by strong commercial momentum in South Africa, Turkey 
and Egypt.

Adjusted EBITDA increased 4.0%, including a 9.2 percentage point 
adverse impact from foreign exchange movements. On an organic 
basis, adjusted EBITDA grew 13.2%*, driven by service revenue growth 
and a continued focus on cost control and efficiencies to offset 
inflationary pressures.

Our market-leading network has now reached 76% 4G coverage 
(up from 58% in the prior year), and we have 6.0 million 4G customers.

Vodacom’s international operations outside South Africa, which now 
represent 22.5% of Vodacom Group service revenue, grew 2.3%* 
(Q3: 1.9%*, Q4: 0.5%*) supported by commercial actions such as the 
introduction of “Just 4 You” personalised offers across all markets. 
Commercial momentum stabilised towards the end of the year 
as we began to lap the changes in customer registration requirements 
in Tanzania, the DRC and Mozambique, while political and economic 
disruptions adversely impacted the DRC’s performance. M-Pesa 
customers totalled 10 million in Q4 (up from 6.8 million the prior year).

Other 
activity
(including
M&A)
pps
(0.2)

Reported
 change
%
(1.0)

Foreign 
exchange 
pps
8.6

Organic*  
change 
%
7.4

0.6
(2.0)
(0.9)

1.7
6.7
4.0

15.3

–
–
–

–
–
–

–

3.5
12.8
8.6

3.2
18.0
9.2

4.1
10.8
7.7

4.9
24.7
13.2

9.9

25.2

Revenue – AMAP

Service revenue
Vodacom
Other AMAP
AMAP

Adjusted EBITDA
Vodacom
Other AMAP
AMAP

AMAP adjusted 
operating profit

Vodacom
Vodacom Group service revenue increased 4.1%* (Q3: 4.0%*, Q4: 3.8%*), 
supported by strong customer additions, data usage and enterprise 
growth in South Africa. Vodacom’s International operations were 
impacted by a change in customer registration requirements in the prior 
year, which slowed customer growth during the period.

In South Africa service revenue grew 5.6%* (Q3: 5.6%*, Q4: 5.6%*), with 
continued strong customer growth in both the prepaid and contract 
base supported by our effective segmentation strategy. We added 
3.2 million prepaid mobile customers (Q4: 1.2 million) in the year and 
contract churn remained at historically low levels. Data revenue growth 
remained strong at 20% for the year, supported by growth in active data 
customers (19.5 million), data bundle sales (almost 500 million sold 
during the year, up 45%), and higher usage. Voice revenue fell by 3.7%*, 
with the pace of decline slowing in the final quarter due to the success 
of our personalised voice bundle strategy on our “Just 4 You” platform. 

Vodacom Group adjusted EBITDA grew 4.9%*, with a 0.9 percentage 
point adjusted EBITDA margin improvement to 39.0%. In South Africa, 
margin improvement was supported by a subsidy shift towards data 
enabled devices, improved channel efficiencies, rationalisation of offices 
and network cost savings. International margins declined modestly 
as revenue growth was lower than underlying cost inflation.

Other AMAP
Service revenue grew by 10.8%* (Q3: 10.5%*, Q4: 9.8%*), with strong 
local currency growth in Turkey, Egypt and Ghana. 

Service revenue in Turkey was up 16.0%* (Q3: 15.0%*, Q4: 13.9%*), 
supported by good growth in consumer contract, strong fixed customer 
momentum and a robust performance in Enterprise. Adjusted EBITDA 
grew 29.9%*, with an adjusted EBITDA margin improvement of 2.5 
percentage points to 21.2% driven by lower commercial spend and 
improved operating cost control.

Egypt service revenue grew by 15.6%* (Q3: 19.6%*, Q4: 22.8%*) as rising 
data penetration drove higher ARPU. Adjusted EBITDA grew 22.7%*, 
with a 2.6 percentage point adjusted EBITDA margin improvement 
to 44.4% as revenue growth and cost discipline more than offset high 
inflationary pressures.

In New Zealand, service revenue was up 0.8%* (Q3: flat*, Q4: 0.3%*) 
with strong fixed performance and mobile customer growth across 
both consumer and Enterprise. In February 2017, the New Zealand 
Commerce Commission (‘NZCC’) did not approve the proposed merger 
with Sky Network Television. We are reviewing the reasoning of the 
NZCC and have reserved the right to appeal the decision.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther informationWith effect from 1 April 2016, the Group changed the reporting 
of certain dealer commissions in India. Annual and quarterly organic 
growth rates for the year ended 31 March 2017 of Vodafone India 
have been amended to exclude the impact of this change, which had 
no effect on earnings or cash flows.

Service revenue declined 0.7%* (Q3: -1.9%*, Q4: -11.5%*) as a result 
of heightened competitive pressure following free services offered 
by the new entrant during the second half of the year. The slowdown 
in Q4, as expected, was due to the ongoing impact of free services, 
which dragged on data and voice pricing, compounded by the leap year 
benefit in the prior period. However, we grew our overall customer base 
during the year and retained our high value customers.

Data browsing revenue declined by 16%* in Q4 compared to +0.6%* 
in Q3. Our active data customer base returned to growth in the 
quarter, increasing to 66.9 million (Q3: 65.0 million), mainly reflecting 
a 2.7 million increase in our 3G/4G customer base to 37.7 million (adding 
10 million customers in the year). Unit prices declined 38% year-on-year 
(Q3: -11%), although this helped to stimulate 40% growth in monthly 
data usage per 3G/4G customer to 636 MB (Q3: 505 MB). 

Voice revenue declined 13%* in Q4 (Q3: -3.0%*) as the benefit of higher 
incoming volumes and a larger customer base was offset by a 22% 
year-on-year decline in voice prices as the market moved to unlimited 
voice propositions. Total mobile customers increased 4.4 million in the 
quarter, giving a closing customer base of 209 million.

Following the Indian spectrum auction in October, we now offer 4G 
services in 18 circles, up from 9 circles prior to the auction. These circles 
cover around 92% of service revenues and 96% of our data revenues. 

Adjusted EBITDA declined 10.5%*, with a 2.2 percentage point 
deterioration in adjusted EBITDA margin to 27.3%. This reflected lower 
revenues in the second half of the year and higher costs as a result of 4G 
network expansion, partially offset by lower intra circle roaming fees and 
an underlying reduction in operating costs.

In the first half of the 2017 financial year, the Group recorded a noncash 
impairment of €6.4 billion (€5.0 billion net of tax), relating to our 
Indian business. This was driven by lower projected cash flows within 
our business plan as a result of increased competition in the market. 
Impairment testing at 31 March 2017, following the announcement 
of the merger of Vodafone India with Idea Cellular, gave rise to a partial 
reversal of that impairment. As a result, the impairment charge for the 
year reduced to €4.5 billion (€3.7 billion net of tax). 

182

Prior year operating results (continued) 

Associates and joint ventures
Safaricom, Vodafone’s 40% associate, which is the number one mobile 
operator in Kenya, achieved local currency service revenue growth 
of 14.8% for the year and local currency adjusted EBITDA growth 
of 24.6% (20.6% excluding a current year benefit), driven by data 
and M-Pesa. 40 out of 47 targeted regions (counties) now have 4G 
coverage. During the year the Group received €214 million in dividends 
from Safaricom.

Vodafone Hutchison Australia (‘VHA’), in which Vodafone owns a 50% 
stake, continued to perform solidly in a competitive environment. 
VHA continued to grow service revenue (excluding MTRs), driven 
by growth in our contract customer base and ARPU. Local currency 
adjusted EBITDA grew 19.0%, driven by an increase in underlying 
revenue and strong commercial cost discipline. 

Indus Towers, the Indian towers company in which Vodafone has 
a 42% interest, will be excluded from the perimeter of the Idea merger. 
Indus achieved local currency revenue growth of 6.2% and adjusted 
EBITDA growth of 0.3% for the year. Indus owned 122,730 towers 
as at 31 March 2017, with a tenancy ratio of 2.35x. Our share of Indus’ 
adjusted EBITDA for the year was €410 million and its contribution 
to Vodafone Group adjusted operating profit was €98 million. During the 
year the Group received €126 million in dividends from Indus Towers.

India1

On 20 March 2017, Vodafone announced an agreement to combine 
its subsidiary, Vodafone India (excluding its 42% stake in Indus Towers), 
with Idea Cellular. The transaction is subject to regulatory approvals 
and is expected to close during calendar 2018. The combined company 
will be jointly controlled by Vodafone and the Aditya Birla Group. 
Vodafone India has been classified as discontinued operations for Group 
reporting purposes. From an operational perspective, the Group remains 
highly focused on the management of the business and committed 
to its success, both prior to the completion of the merger and thereafter. 
The results of Vodafone India are detailed below.

Reported
(5.0)
(4.9)

% change

Organic*

(0.7)

(12.1)

(10.5)

(10.9)

Revenue

Service revenue
Other revenue

Direct costs
Customer costs
Operating expenses
Adjusted EBITDA
Depreciation and amortisation
Adjusted operating profit
Adjustments for:

Impairment loss2
Other

Operating (loss)/profit
Adjusted EBITDA margin

2017
€m
5,853
5,834
19
(1,583)
(313)
(2,361)
1,596
(1,116)
480

(4,515)
(136)
(4,171)
27.3%

2016
€m
6,161
6,135
26
(1,835)
(287)
(2,224)
1,815 
(1,276)
539

–
(116)
423
29.5%

Notes:
1 

In accordance with IFRS, the results of Vodafone India are classified as discontinued  
operations.

2  Year ended 31 March 2017 includes a gross impairment charge of €4.5 billion (2016: €nil) 

recorded in respect of the Group’s investment in India, which together with the recognition 
of an associated €0.8 billion deferred tax asset, led to an overall €3.7 billion reduction in the 
carrying value of Vodafone India.

Vodafone Group Plc Annual Report 2018FinancialsOther unaudited financial information (continued)Company statement of financial position of Vodafone Group Plc
at 31 March

183

Fixed assets
Shares in Group undertakings
Current assets
Debtors: amounts falling due after more than one year
Debtors: amounts falling due within one year
Other investments
Cash at bank and in hand

Creditors: amounts falling due within one year
Net current (liabilities)/assets
Total assets less current liabilities
Creditors: amounts falling due after more than one year

Capital and reserves
Called up share capital
Share premium account
Capital redemption reserve
Other reserves
Own shares held
Profit and loss account1
Total equity shareholders’ funds

Note

2018 
€m 

2017
€m 

2 

3 

3 

4 

5 

5 

6 

83,728

83,991

2,480
221,233
1,945
174
225,832
(229,396)
(3,564)
80,164
(34,332)
45,832

4,796
20,380
111
2,646
(8,598)
26,497
45,832

3,692
217,590
1,678
322
223,282
(219,924)
3,358
87,349
(35,369)
51,980

4,796
20,379
111
4,385
(8,739)
31,048
51,980

Note:
1  The loss for the financial year dealt with in the financial statements of the Company is €253 million (2017: profit of €1,134 million).

The Company financial statements on pages 183 to 190 were approved by the Board of Directors and authorised for issue on 15 May 2018 and were 
signed on its behalf by:

Vittorio Colao 
Chief Executive 

Nick Read
Chief Financial Officer

The accompanying notes are an integral part of these financial statements.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
184

Company statement of changes in equity of Vodafone Group Plc
For the years ended 31 March

1 April 2016 

Issue or reissue of shares
Profit for the financial year
Dividends
Capital contribution given relating to share-based payments4
Contribution received relating to share-based payments
Other movements5
31 March 2017 

Issue or reissue of shares6
Loss for the financial year
Dividends
Capital contribution given relating to share-based payments4
Contribution received relating to share-based payments
Repurchase of treasury shares7
Other movements5
31 March 2018

Called up 
share
capital
€m
4,796

Share
premium 
account1
€m
20,377

Capital 
redemption
reserve1
€m
111

–
–
–
–
–
–

2
–
–
–
–
–
4,796 20,379

–
–
–
–
–
–
–

1
–
–
–
–
–
–
4,796 20,380

–
–
–
–
–
–
111

–
–
–
–
–
–
–
111

Other 
reserves1
€m
4,423

–
–
–
112
(150)
–
4,385

(1,742)
–
–
130
(127)
–
–
2,646

Reserve for 
own
shares2
€m

Profit and loss 
account3
€m
(8,906) 33,494

Total equity
shareholders’
funds
€m
54,295

167
–
–
–
–
–

–
1,134
(3,709)
–
–
129

169
1,134
(3,709)
112
(150)
129
(8,739) 31,048 51,980

1,876
–
–
–
–
(1,735)
–

135
(253)
(3,961)
130
(127)
(1,735)
(337)
(8,598) 26,497 45,832

–
(253)
(3,961)
–
–
–
(337)

Notes:
1  These reserves are not distributable.
2  Own shares relate to treasury shares which are purchased out of distributable profits and therefore reduce reserves available for distribution.
3  The Company has determined what is realised and unrealised in accordance with the guidance provided by ICAEW TECH 2/10 and the requirements of UK law. In accordance with UK Companies 
Act 2006 s831(2), a public company may make a distribution only if, after giving effect to such distribution, the amount of its net assets is not less than the aggregate of its called up share capital 
and non-distributable reserves as shown in the relevant financial statements.
Includes €8 million tax credit (2017: €9 million credit).
Includes the impact of the Company’s cash flow hedges with €1,811 million net loss deferred to other comprehensive income during the year (2017: €787 million net gain; 2016: €337 million net 
gain) and €1,460 million net loss (2017: €654 million net gain; 2016: €294 million net gain) recycled to the income statement. These hedges primarily relate to foreign exchange exposure on fixed 
borrowings, with interest cash flows unwinding to the income statement over the life of the hedges and any foreign exchange on nominal balances impacting income statement at maturity 
(up to 2056).
Includes the reissue of 729.1 million of shares (€1,742 million) in August 2017 in order to satisfy the first tranche of the mandatory convertible bond.

6 
7  This represents the irrevocable and non-discretionary share buyback programme announced on 25 August 2017.

4 
5 

Vodafone Group Plc Annual Report 2018Financials 
Notes to the Company financial statements

185

1. Basis of preparation
The separate financial statements of the Company are drawn up in accordance with the Companies Act 2006 and Financial Reporting Standard 101 
“Reduced disclosure framework”, (‘FRS 101’). The Company will continue to prepare its financial statements in accordance with FRS 101 
on an ongoing basis until such time as it notifies shareholders of any change to its chosen accounting framework. 

The Company financial statements have been prepared using the historical cost convention, as modified by the revaluation of certain financial 
assets and financial liabilities and in accordance with the UK Companies Act 2006. The financial statements have been prepared on a going 
concern basis. 

The following exemptions available under FRS 101 have been applied:

 – Paragraphs 45(b) and 46 to 52 of IFRS 2, “Shared-based payment” (details of the number and weighted-average exercise prices of share options, 

and how the fair value of goods or services received was determined);

 – IFRS 7 “Financial Instruments: Disclosures”;

 – Paragraph 91 to 99 of IFRS 13, “Fair value measurement” (disclosure of valuation techniques and inputs used for fair value measurement of assets 

and liabilities);

 – Paragraph 38 of IAS 1 “Presentation of financial statements” comparative information requirements in respect of paragraph 79(a)(iv) of IAS 1;

 – The following paragraphs of IAS 1 “Presentation of financial statements”:

 – 10(d) (statement of cash flows);

 – 16 (statement of compliance with all IFRS);

 – 38A (requirement for minimum of two primary statements, including cash flow statements);

 – 38B-D (additional comparative information);

 – 40A-D (requirements for a third statement of financial position);

 – 111 (cash flow statement information); and

 – 134-136 (capital management disclosures).

 – IAS 7 “Statement of cash flows”;

 – Paragraph 30 and 31 of IAS 8 “Accounting policies, changes in accounting estimates and errors” (requirement for the disclosure of information 

when an entity has not applied a new IFRS that has been issued but is not yet effective); and 

 – The requirements in IAS 24 “Related party disclosures” to disclose related party transactions entered into between two or more members 

of a group.

 – The requirements in IAS 36 to disclose valuation technique and assumptions used in determining recoverable amount.

As permitted by section 408(3) of the Companies Act 2006, the income statement of the Company is not presented in this Annual Report. 
These separate financial statements are not intended to give a true and fair view of the profit or loss or cash flows of the Company. The Company 
has not published its individual cash flow statement as its liquidity, solvency and financial adaptability are dependent on the Group rather than its 
own cash flows. 

Critical accounting judgements and key sources of estimation uncertainty

The preparation of Company financial statements in conformity with FRS 101 requires management to make estimates and assumptions that affect 
the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the Company financial statements and 
the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates. The estimates and 
underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate 
is revised if the revision affects only that period or in the period of the revision and future periods if the revision affects both current and future 
periods. The key area of judgement that has the most significant effect on the amounts recognised in the financial statements is the review for 
impairment of investment carrying values. 

Significant accounting policies applied in the current reporting period that relate to the financial statements as a whole 

Foreign currencies 
Transactions in foreign currencies are initially recorded at the functional rate of currency prevailing on the date of the transaction. Monetary assets 
and liabilities denominated in foreign currencies are retranslated into the Company’s functional currency at the rates prevailing on the reporting 
period date. Non-monetary items carried at fair value that are denominated in foreign currencies are retranslated at the rates prevailing on the 
initial transaction dates. Non-monetary items measured in terms of historical cost in a foreign currency are not retranslated. Exchange differences 
arising on the settlement of monetary items, and on the retranslation of monetary items, are included in the income statement for the period. 
Exchange differences arising on the retranslation of non-monetary items carried at fair value are included in the income statement for the period.

Borrowing costs
All borrowing costs are recognised in the income statement in the period in which they are incurred.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information186

1. Basis of preparation (continued)

Taxation
Current tax, including UK corporation tax and foreign tax, is provided at amounts expected to be paid (or recovered) using the tax rates and laws 
that have been enacted or substantively enacted by the reporting period date.

Deferred tax is provided in full on temporary differences that exist at the reporting period date and that result in an obligation to pay more tax, 
or a right to pay less tax in the future. The deferred tax is measured at the rate expected to apply in the periods in which the temporary differences are 
expected to reverse, based on the tax rates and laws that are enacted or substantively enacted at the reporting period date. Temporary differences 
arise from the inclusion of items of income and expenditure in taxation computations in periods different from those in which they are included 
in the Company financial statements. Deferred tax assets are recognised to the extent that it is regarded as more likely than not that they will 
be recovered. Deferred tax assets and liabilities are not discounted.

Financial instruments
Financial assets and financial liabilities, in respect of financial instruments, are recognised on the Company statement of financial position when the 
Company becomes a party to the contractual provisions of the instrument.

Financial liabilities and equity instruments
Financial liabilities and equity instruments issued by the Company are classified according to the substance of the contractual arrangements 
entered into and the definitions of a financial liability and an equity instrument. An equity instrument is any contract that evidences a residual 
interest in the assets of the Company after deducting all of its liabilities and includes no obligation to deliver cash or other financial assets. 
The accounting policies adopted for specific financial liabilities and equity instruments are set out below.

Derivative financial instruments and hedge accounting
The Company’s activities expose it to the financial risks of changes in foreign exchange rates and interest rates which it manages using derivative 
financial instruments.

The use of derivative financial instruments is governed by the Group’s policies approved by the Board of Directors, which provide written 
principles on the use of derivative financial instruments consistent with the Group’s risk management strategy. Changes in values of all derivative 
financial instruments are included within the income statement unless designated in an effective cash flow hedge relationship when changes 
in value are deferred to other comprehensive income or equity respectively. The Company does not use derivative financial instruments for 
speculative purposes.

Derivative financial instruments are initially measured at fair value on the contract date and are subsequently remeasured to fair value at each 
reporting date. The Company designates certain derivatives as hedges of the change of fair value of recognised assets and liabilities (‘fair value 
hedges’) or hedges of highly probable forecast transactions or hedges of foreign currency or interest rate risks of firm commitments (‘cash flow 
hedges’). Hedge accounting is discontinued when the hedging instrument expires or is sold, terminated or exercised, no longer qualifies for hedge 
accounting or the Company chooses to end the hedging relationship.

Fair value hedges
The Company’s policy is to use derivative financial instruments (primarily interest rate swaps) to convert a proportion of its fixed rate debt to floating 
rates in order to hedge the interest rate risk arising, principally, from capital market borrowings. The Company designates these as fair value hedges 
of interest rate risk with changes in fair value of the hedging instrument recognised in the income statement for the period together with the 
changes in the fair value of the hedged item due to the hedged risk, to the extent the hedge is effective. Gains and losses relating to any ineffective 
portion are recognised immediately in the income statement.

Cash flow hedges
Cash flow hedging is used by the Company to hedge certain exposures to variability in future cash flows. The portion of gains or losses relating 
to changes in the fair value of derivatives that are designated and qualify as effective cash flow hedges is recognised in other comprehensive income; 
gains or losses relating to any ineffective portion are recognised immediately in the income statement. However, when the hedged transaction 
results in the recognition of a non-financial asset or a non-financial liability, the gains and losses previously recognised in other comprehensive 
income and accumulated in equity are transferred from equity and included in the initial measurement of the cost of the non-financial asset or non-
financial liability. When the hedged item is recognised in the income statement, amounts previously recognised in other comprehensive income 
and accumulated in equity for the hedging instrument are reclassified to the income statement. When hedge accounting is discontinued, any gain 
or loss recognised in other comprehensive income at that time remains in equity and is recognised in the income statement when the hedged 
transaction is ultimately recognised in the income statement. If a forecast transaction is no longer expected to occur, the gain or loss accumulated 
in equity is recognised immediately in the income statement.

Pensions
The Company is the sponsoring employer of the Vodafone Group pension scheme, a defined benefit pension scheme. There is insufficient 
information available to enable the scheme to be accounted for as a defined benefit scheme because the Company is unable to identify its share 
of the underlying assets and liabilities on a consistent and reasonable basis. Therefore, the Company has applied the guidance within IAS 19 
to account for defined benefit schemes as if they were defined contribution schemes and recognise only the contribution payable each year. 
The Company had no contributions payable for the years ended 31 March 2018 and 31 March 2017.

New accounting pronouncements
To the extent applicable the Company will adopt new accounting policies as set out in note 1 “Basis for preparation” in the consolidated 
financial statements.

Vodafone Group Plc Annual Report 2018FinancialsNotes to the Company financial statements (continued)187

2. Fixed assets
Accounting policies
Shares in Group undertakings are stated at cost less any provision for impairment and capital related to share-based payments. Contributions 
in respect of share-based payments are recognised in line with the policy set out in note 7.

The Company assesses investments for impairment whenever events or changes in circumstances indicate that the carrying value of an investment 
may not be recoverable. If any such indication of impairment exists, the Company makes an estimate of the recoverable amount. If the recoverable 
amount of the cash-generating unit is less than the value of the investment, the investment is considered to be impaired and is written down to its 
recoverable amount. An impairment loss is recognised immediately in the income statement.

Shares in Group undertakings

Cost:
1 April 
Capital contributions arising from share-based payments 
Contributions received in relation to share-based payments
31 March

Amounts provided for:
1 April 
Impairment losses
31 March 

Net book value:
31 March 

2018
€m

2017 
€m

91,902
130
(127)
91,905

7,911
266
8,177

91,940
112
(150)
91,902

7,343
568
7,911

83,728

83,991

At 31 March 2018 the Company had the following principal subsidiary:

Name 
Vodafone European Investments

Principal activity
Holding Company

Country of incorporation
England

Percentage shareholding
100

Details of direct and indirect related undertakings are set out in note 32 “Related undertakings” to the consolidated financial statements.

3. Debtors

Amounts falling due within one year:
Amounts owed by subsidiaries1
Taxation recoverable
Other debtors
Derivative financial instruments2

Amounts falling due after more than one year:
Derivative financial instruments2
Deferred tax

2018 
€m 

2017
€m 

220,871
–
199
163
221,233

2,449
31
2,480

216,686
134
173
597
217,590

3,672
20
3,692

Notes:
1  Amounts owed by subsidiaries are unsecured, have no fixed date of repayment and are repayable on demand.
2  Amounts falling due within one year include amounts in relation to cross-currency swaps €67 million (2017: €463 million), interest rate swaps €30 million (2017: €31 million), options €22 million 
(2017: €nil) and foreign exchange contracts €44 million (2017: €103 million). The amounts falling due in more than one year includes amounts in relation to cross-currency swaps €690 million 
(2017: €1,243 million), interest rate swaps €1,755 million (2017: €2,417 million) and options €4 million (2017: €12 million).

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
188

4. Other Investments
Accounting policies
Investments classified as loans and receivables are stated at amortised cost using the effective interest rate method, less any impairment.

Investments1

2018 
€m 
1,945

2017
€m 
1,678

Note:
1 

Investments include collateral paid on derivative financial instruments of €718 million (2017: €506 million) and €1,225 million (2017: €1,172 million) of gilts and deposits paid as collateral 
primarily on derivative financial instruments.

5. Creditors
Accounting policies
Capital market and bank borrowings
Interest-bearing loans and overdrafts are initially measured at fair value (which is equal to cost at inception) and are subsequently measured 
at amortised cost using the effective interest rate method, except where they are identified as a hedged item in a designated hedge relationship. 
Any difference between the proceeds net of transaction costs and the amount due on settlement or redemption of borrowings is recognised over 
the term of the borrowing.

Amounts falling due within one year:
Bank loans and other loans
Amounts owed to subsidiaries1
Derivative financial instruments2
Taxation payable
Other creditors
Accruals and deferred income

Amounts falling due after more than one year:
Other loans
Derivative financial instruments2

2018 
€m 

2017
€m 

8,367
220,625
229
9
120
46
229,396

32,199
2,133
34,332

10,353
208,671
717
–
108
75
219,924

34,020
1,349
35,369

Notes:
1  Amounts owed to subsidiaries are unsecured, have no fixed date of repayment and are repayable on demand.
2  Amounts falling due within one year include amounts in relation to cross-currency swaps €116 million (2017: €590 million) of which €nil (2017: €301 million) relates to transactions with joint 
ventures , interest rate swaps of €33 million (2017: €48 million), options of €29 million (2017: €3 million) and foreign exchange contracts of €51 million (2017: €76 million). The amounts falling 
due in more than one year include amounts in relation to cross-currency swaps of €1,626 million (2017: €735 million) of which €263 million (2017:€nil) relates to transactions with joint ventures, 
interest rate swaps of €460 million (2017: €554 million) and options of €47 million (2017: €60 million).

Included in amounts falling due after more than one year are other loans of €19,326 million which are due in more than five years from 1 April 2018 
and are payable otherwise than by instalments. Interest payable on these loans ranges from 0.035% to 7.875%.

Details of bond and other debt issuances are set out in note 21 “Liquidity and capital resources” in the consolidated financial statements.

Vodafone Group Plc Annual Report 2018FinancialsNotes to the Company financial statements (continued) 
 
 
 
 
 
6. Called up share capital
Accounting policies
Equity instruments issued by the Company are recorded at the amount of the proceeds received, net of direct issuance costs.

Ordinary shares of 2020⁄ 21 US cents each allotted,  
issued and fully paid:1, 2
1 April
Allotted during the year3
31 March

 Number 

28,814,142,848
660,460
28,814,803,308

2018 

€m 

4,796
–
4,796

 Number 

28,813,396,008
746,840
28,814,142,848

189

2017

€m 

4,796
–
4,796

Notes:
1  50,000 (2017: 50,000) 7% cumulative fixed rate shares of £1 each were allotted, issued and fully paid by the Company.
2  At 31 March 2018 the Company held 2,139,038,029 (2017: 2,192,064,339) treasury shares with a nominal value of €356 million (2017: €365 million). The market value of shares held was 

€4,738 million (2017: €5,348 million). During the year, 53,026,317 (2017: 62,761,357) treasury shares were reissued under Group share schemes. On 25 August 2017, 729,077,001 treasury 
shares were issued in settlement of a maturing subordinated mandatory convertible bond issued on 19 February 2016. For further details see note 21 “Liquidity and capital resources” in the 
consolidated financial statements.

3  Represents US share awards and option scheme awards 

7. Share-based payments
Accounting policies
The Group operates a number of equity-settled share-based payment plans for the employees of subsidiaries using the Company’s equity 
instruments. The fair value of the compensation given in respect of these share-based payment plans is recognised as a capital contribution to the 
Company’s subsidiaries over the vesting period. The capital contribution is reduced by any payments received from subsidiaries in respect of these 
share-based payments.

The Company currently uses a number of equity-settled share plans to grant options and shares to the Directors and employees of its subsidiaries.

At 31 March 2018, the Company had 40 million ordinary share options outstanding (2017: 41 million).

The Company has made capital contributions to its subsidiaries in relation to share-based payments. At 31 March 2018, the cumulative capital 
contribution net of payments received from subsidiaries was €56 million (2017: €53 million). During the year ended 31 March 2018, the total capital 
contribution arising from share-based payments was €130 million (2017: €112 million), with payments of €127 million (2017: €150 million) received 
from subsidiaries. 

Full details of share-based payments, share option schemes and share plans are disclosed in note 26 “Share-based payments” to the consolidated 
financial statements.

8. Reserves

The Board is responsible for the Group’s capital management including the approval of dividends. This includes an assessment of both the level 
of reserves legally available for distribution and consideration as to whether the Company would be solvent and retain sufficient liquidity following 
any proposed distribution.

As Vodafone Group Plc is a Group holding company with no direct operations, its ability to make shareholder distributions is dependent on its ability 
to receive funds for such purposes from its subsidiaries in a manner which creates profits available for distribution for the Company. The major 
factors that impact the ability of the Company to access profits held in subsidiary companies at an appropriate level to fulfil its needs for distributable 
reserves on an ongoing basis include:

 – the absolute size of the profit pools either currently available for distribution or capable of realisation into distributable reserves in the 

relevant entities;

 – the location of these entities in the Group’s corporate structure;

 – profit and cash flow generation in those entities; and

 – the risk of adverse changes in business valuations giving rise to investment impairment charges, reducing profits available for distribution.

The Group’s consolidated reserves set out on page 104 do not reflect the profits available for distribution in the Group.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
190

9. Equity dividends
Accounting policies
Dividends paid and received are included in the Company financial statements in the period in which the related dividends are actually paid 
or received or, in respect of the Company’s final dividend for the year, approved by shareholders.

Declared during the financial year:
Final dividend for the year ended 31 March 2017: 10.03 eurocents per share
(2016: 7.77 pence per share, 2015: 7.62 pence per share)
Interim dividend for the year ended 31 March 2018: 4.84 eurocents per share
(2017: 4.74 eurocents per share, 2016: 3.68 pence per share)

Proposed after the balance sheet date and not recognised as a liability:
Final dividend for the year ended 31 March 2018: 10.23 eurocents per share 
(2017: 10.03 eurocents per share, 2016: 7.77 pence per share)

10. Contingent liabilities and legal proceedings

Other guarantees and contingent liabilities

2018 
€m 

2017
€m 

2,670

1,291
3,961

2,447

1,262
3,709

2,729

2,670

2018 
€m 
1,961

2017
€m 
3,420

Other guarantees and contingent liabilities
Other guarantees principally comprise the Company’s guarantee of the Group’s 50% share of an AUD1.7 billion loan facility and a US$3.5 billion loan 
facility of its joint venture, Vodafone Hutchison Australia Pty Limited.

The Company will guarantee the debts and liabilities of certain of its UK subsidiaries at the balance sheet date in accordance with section 479C 
of the Companies Act 2006. The Company has assessed the probability of loss under these guarantees as remote.

As detailed in note 25 “Post employment benefits” to the consolidated financial statements, the Company is the sponsor of the Group’s main 
defined benefit scheme in the UK, being the Vodafone UK Group Pension Scheme (‘Vodafone UK plan’). The results, assets and liabilities associated 
with the Vodafone UK plan are recognised in the financial statements of Vodafone UK Limited and Vodafone Group Services Limited.

As detailed in note 29 “Contingent liabilities and legal proceedings” to the consolidated financial statements, the Company has covenanted 
to provide security in favour of the trustee of the Vodafone Group UK Pension Scheme and the Trustees of THUS Plc Group Scheme.

Legal proceedings
Details regarding certain legal actions which involve the Company are set out in note 29 “Contingent liabilities and legal proceedings” to the 
consolidated financial statements.

11. Other matters
The auditors’ remuneration for the current year in respect of audit and audit-related services was €2.5 million (2017: €2.2 million) and for non-audit 
services was €0.1 million (2017: €0.9 million).

The Directors are remunerated by the Company for their services to the Group as a whole. No remuneration was paid to them specifically 
in respect of their services to Vodafone Group Plc for either year. Full details of the Directors’ remuneration are disclosed in the “Annual Report 
on Remuneration” on pages 79 to 87.

The Company had two (2017: two) employees throughout year.

Vodafone Group Plc is incorporated and domiciled in England and Wales (registration number 1833679). The registered address of the Company 
is Vodafone House, The Connection, Newbury, Berkshire, RG14 2FN, England.

Vodafone Group Plc Annual Report 2018FinancialsNotes to the Company financial statements (continued) 
 
 
 
 
Shareholder information  
Unaudited information

Investor calendar 
Ex-dividend date for final dividend
Record date for final dividend
Trading update for the quarter ending 30 June 2018
AGM
Final dividend payment
Half-year financial results for the six-months ending 30 September 2018 
Ex-dividend date for interim dividend
Record date for interim dividend
Interim dividend payment

Dividends
See pages 30 and 130 for details on dividend amount per share. 

Euro dividends 
Dividends are declared in euros and paid in euros and pounds sterling 
according to where the shareholder is resident. Cash dividends to ADS 
holders are paid by the ADS depositary in US dollars. This aligns the 
Group’s shareholder returns with the primary currency in which 
we generate free cash flow. The foreign exchange rate at which 
dividends declared in euros are converted into pounds sterling and 
US dollars is calculated based on the average exchange rate of the five 
business days during the week prior to the payment of the dividend. 

Payment of dividends by direct credit 
We pay cash dividends directly to shareholders’ bank or building society 
accounts. This ensures secure delivery and means dividend payments 
are credited to shareholders’ bank or building society accounts 
on the same day as payment. A dividend confirmation covering 
both the interim and final dividends paid during the financial year 
is sent to shareholders at the time of the interim dividend in February. 
ADS holders may alternatively have their cash dividends paid by cheque 
from our ADS depository bank, Deutsche Bank.

Dividend reinvestment plan 
We offer a dividend reinvestment plan which allows holders of ordinary 
shares who choose to participate to use their cash dividends to acquire 
additional shares in the Company. These are purchased on their behalf 
by the plan administrator, Computershare Investor Services PLC, 
through a low cost dealing arrangement. For ADS holders, Deutsche 
Bank, through its transfer agent, American Stock Transfer & Trust 
Company, LLC (AST) maintains the DB Global Direct Investor Services 
Program which is a direct purchase and sale plan for depositary receipts 
with a dividend reinvestment facility.

See vodafone.com/dividends for further information about dividend 
payments or, alternatively please contact our registrar, Computershare 
or AST for ADS holders as applicable. See page 192 for their 
contact information. 

Taxation of dividends 
See pages 194 for details on dividend taxation. 

Managing your shares via Investor Centre 
Computershare operates a portfolio service for investors in ordinary 
shares, called Investor Centre. This provides our shareholders with 
online access to information about their investments as well as a facility 
to help manage their holdings online, such as being able to:

 – update dividend bank mandate instructions and review dividend 

payment history;

 – update member details and address changes; and

 – register to receive Company communications electronically.

Computershare also offers an internet and telephone share dealing 
service to existing shareholders.

191

 7 June 2018
 8 June 2018
 25 July 2018
 27 July 2018
 3 August 2018
 13 November 2018
 22 November 2018
 23 November 2018
 1 February 2019

The service can be obtained at www.investorcentre.co.uk. 
Shareholders with any queries regarding their holding should contact 
Computershare. See page 192 for their contact details.

Shareholders may also find the investors section of our corporate 
website, vodafone.com/investor, useful for general queries and 
information about the Company.

Shareholder communications 
A growing number of our shareholders have opted to receive their 
communications from us electronically using email and web-based 
communications. The use of electronic communications, rather 
than printed paper documents, means information about the 
Company can be received as soon as it is available and has the added 
benefit of reducing our impact on the environment and our costs. 
Each time we issue a shareholder communication, shareholders who 
have elected for electronic communication will be sent an email alert 
containing a link to the relevant documents.

We encourage all our shareholders to sign up for this service 
by providing us with an email address. You can register your  
email address via Computershare at www.investorcentre.co.uk  
or contact them via the telephone number provided on page 192. 
See vodafone.com/investor for further information about this service.

AGM 
Our thirty-fourth AGM will be held at the Queen Elizabeth II Conference 
Centre, Broad Sanctuary, Westminster, London SW1P 3EE on 27 July 
2018 at 11.00 am. The AGM will be transmitted via a live webcast which 
can be viewed on our website at vodafone.com/agm on the day of the 
meeting. A recording will be available to view after that date.

ShareGift 
We support ShareGift, the charity share donation scheme (registered 
charity number 1052686). Through ShareGift, shareholders who 
have only a very small number of shares, which might be considered 
uneconomic to sell, are able to donate them to charity. Donated shares 
are aggregated and sold by ShareGift, the proceeds being passed 
on to a wide range of UK charities. 

See sharegift.org or call +44 (0)20 7930 3737 for further details.

Landmark Financial Asset Search 
We participate in an online service which provides a search 
facility for solicitors and probate professionals to quickly and 
easily trace UK shareholdings relating to deceased estates. 
Visit www.landmarkfas.co.uk or call +44 (0)844 844 9967 for 
further information.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information192

Shareholder information (continued) 
Unaudited information

Warning to shareholders (“boiler room” scams) 
Over recent years we have become aware of investors who have 
received unsolicited calls or correspondence, in some cases 
purporting to have been issued by us, concerning investment matters. 
These callers typically make claims of highly profitable opportunities 
in UK or US investments which turn out to be worthless or simply do not 
exist. These approaches are usually made by unauthorised companies 
and individuals and are commonly known as “boiler room” scams. 
Investors are advised to be wary of any unsolicited advice or offers 
to buy shares. If it sounds too good to be true, it often is.

See the FCA website at fca.org.uk/scamsmart for more detailed 
information about this or similar activities.

Contact details for Computershare and AST
The Registrar 
Computershare Investor Services PLC  
The Pavilions  
Bridgwater Road, Bristol BS99 6ZZ, United Kingdom  
Telephone: +44 (0)370 702 0198  
www.investorcentre.co.uk/contactus

Holders of ordinary shares resident in Ireland
Computershare Investor Services (Ireland) Ltd  
PO Box 9742 
Dublin 18, Ireland 
Telephone: +353 (0)818 300 999  
investorcentre.co.uk/contactus

ADS holders
AST  
Operations Center 
6201 15th Avenue 
Brooklyn 
NY 11219 
United States of America

Telephone: +1 800 233 5601 (toll free) or, for calls outside the United 
States: +1 201 806 4103 
Email: db@astfinancial.com

Share price history
The closing share price at 31 March 2018 was 194.20 pence 
(31 March 2017: 208.10 pence). The closing share price on 14 May 2018 
was 207.20 pence. 

The following tables set out, for the periods indicated, (i) the reported 
high and low middle market quotations of ordinary shares on the 
London Stock Exchange, and (ii) the reported high and low sales 
prices of ADSs on NASDAQ. 

Year ended 31 March
2014
2015
2016
2017
2018

Quarter
2016/2017
First quarter
Second quarter
Third quarter
Fourth quarter
2017/2018
First quarter
Second quarter
Third quarter
Fourth quarter
2018/2019
First quarter1

Month
November 2017
December 2017
January 2018
February 2018
March 2018
April 2018
May 20181

London Stock Exchange
Pounds per ordinary share

NASDAQ
Dollars per ADS

High
2.52
2.40
 2.55 
2.40
2.38

Low
1.80
1.85
 2.00 
1.91
1.91

High
41.57
38.26
 39.21 
34.69
32.67

Low
27.74
29.67
 29.19 
24.30
25.59

High

Low

High

Low

2.33
2.40
2.28
2.15

2.32
2.27
2.36
2.38

2.09
2.19
1.91
1.92

1.99
2.05
2.09
1.91

34.69
31.68
29.30
26.91

30.26
29.90
31.93
32.67

28.31
28.99
24.30
24.42

25.59
28.06
28.06
27.36

2.14

1.94

30.07

28.37

London Stock Exchange
Pounds per ordinary share

NASDAQ
Dollars per ADS

High
2.30
2.36
2.38
2.20
2.08
2.14
2.13

Low
2.16
2.24
2.24
2.00
1.91
1.94
2.07

High
30.96
31.93
32.67
31.05
29.04
30.07
29.13

Low
28.81
30.48
31.32
28.25
27.36
27.42
28.37

Note:
1  Covering period up to 14 May 2018.

Foreign currency translation
The following table sets out the euro exchange rates of the other 
principal currencies of the Group, being: “Sterling”, “£” or “pence”, 
the currency of the United Kingdom, and “US dollars”, “US$”, “cents” 
or “¢”, the currency of the United States.

Currency (=€1)
Average:

Sterling
US dollar
At 31 March:
Sterling
US dollar

31 March

2018

2017

% Change

0.88
1.17

0.88
1.23

0.84
1.10

0.85
1.07

4.8
6.4

3.5
15.0

Vodafone Group Plc Annual Report 2018Other information193

The following table sets out, for the periods and dates indicated, 
the period end, average, high and low exchange rates for euro expressed 
in US dollars per €1.00.

Year ended 31 March
2014
2015
2016
2017
2018

31 March
 1.38 
 1.08 
 1.13 
1.07
1.23

Average
 1.34 
 1.27 
 1.10 
1.10
1.17

High
 1.39 
 1.39 
 1.16 
1.15
1.25

Low
 1.28 
 1.05 
 1.06 
1.04
1.06

The following table sets out, for the periods indicated, the high and low
exchange rates for euro expressed in US dollars per €1.00.

Year ended 31 March
November 2017
December 2017
January 2018
February 2018
March 2018
April 2018
May 2018

High
1.19
1.20
1.25
1.25
1.24
1.24
1.20

Low
1.16
1.17
1.19
1.22
1.22
1.21
1.19

On 14 May 2018 (the latest practicable date for inclusion in this report), 
the exchange rates between euros and US dollars and between euros 
and sterling were as follows: €1 = US$1.20 and €1 = £0.88.

Markets 
Ordinary shares of Vodafone Group Plc are traded on the London 
Stock Exchange and in the form of ADSs on NASDAQ. 

ADSs, each representing ten ordinary shares, are traded on NASDAQ 
under the symbol “VOD”. The ADSs are evidenced by ADRs issued 
by Deutsche Bank, as depositary, under a deposit agreement, dated 
27 February 2017 between the Company, the depositary and the 
holders from time to time of ADRs issued thereunder. 

ADS holders are not shareholders in the Company but may instruct 
Deutsche Bank on the exercise of voting rights relative to the 
number of ordinary shares represented by their ADSs. See “Articles 
of Association and applicable English laws” and “Rights attaching to the 
Company’s shares – Voting rights” on page 194.

Shareholders as at 31 March 2018

Number of ordinary shares held
1–1,000
1,001–5,000
5,001–50,000
50,001–100,000
100,001–500,000
More than 500,000

Number of  
accounts
306,097
43,247
12,317
507
786
1,217
364,171

Ownership location (as a percentage of shares held)

as at 31 March
UK
Europe (excluding UK)
North America
Rest of World

2018
35.0
15.0
42.7
7.3

% of total  
issued shares
0.24
0.35
0.56
0.14
0.69
98.02
100

2017
38.4
14.2
40.7
6.7

Major shareholders
As at 14 May 2018, Deutsche Bank as custodian of our ADR 
programme, held approximately 17.79% of our ordinary shares 
of 20 20/21 US cents each as nominee. At this date, the total number 
of ADRs outstanding was 474,789,483 and 1,489 holders of ordinary 
shares had registered addresses in the United States and held a total 
of approximately 0.00824% of the ordinary shares of the Company.

At 31 March 2018 the following percentage interests in the ordinary 
share capital of the Company, disclosable under the Disclosure 
Guidance and Transparency Rules, (‘DTR 5’), have been notified 
to the Directors. 

Shareholder
BlackRock, Inc.

Shareholding
6.90%

No changes in the interests disclosed under DTR 5 have been notified 
to the Company between 31 March 2018 and 14 May 2018.

As far as the Company has been notified under DTR 5, between 1 April 
2015 and 14 May 2018, no shareholder, other than described above, 
held 3% or more of the voting rights attributable to the ordinary shares 
of the Company other than Deutsche Bank, as custodian of our ADR 
programme, and Bank of New York Mellon as custodian of our ADR 
programme prior to 27 February 2017. 

The rights attaching to the ordinary shares of the Company held 
by these shareholders are identical in all respects to the rights attaching 
to all the ordinary shares of the Company. As at 14 May 2018 the 
Directors are not aware of any other interest of 3% or more in the 
ordinary share capital of the Company. The Company is not directly 
or indirectly owned or controlled by any foreign government or any 
other legal entity. There are no arrangements known to the Company 
that could result in a change of control of the Company.

Articles of Association and applicable English law
The following description summarises certain provisions 
of the Company’s Articles of Association and applicable English 
law. This summary is qualified in its entirety by reference to the 
Companies Act 2006 of England and Wales and the Company’s Articles 
of Association. See “Documents on display” on page 195 for information 
on where copies of the Articles of Association can be obtained. 
The Company is a public limited company under the laws of England 
and Wales. The Company is registered in England and Wales under the 
name Vodafone Group Public Limited Company with the registration 
number 1833679. 

All of the Company’s ordinary shares are fully paid. Accordingly, 
no further contribution of capital may be required by the Company 
from the holders of such shares. 

English law specifies that any alteration to the Articles of Association 
must be approved by a special resolution of the shareholders.

Articles of Association
The Company’s Articles of Association do not specifically restrict the 
objects of the Company.

Directors 
The Directors are empowered under the Articles of Association 
to exercise all the powers of the Company subject to any restrictions 
in the Articles of Association, the Companies Act (as defined in the 
Articles of Association) and any special resolution.

Under the Company’s Articles of Association a Director cannot 
vote in respect of any proposal in which the Director, or any person 
connected with the Director, has a material interest other than 
by virtue of the Director’s interest in the Company’s shares or other 
securities. However, this restriction on voting does not apply in certain 
circumstances as set out in the Articles of Association.

The Directors are empowered to exercise all the powers of the Company 
to borrow money, subject to the limitation that the aggregate amount 
of all liabilities and obligations of the Group outstanding at any time 
shall not exceed an amount equal to 1.5 times the aggregate of the 
Group’s share capital and reserves calculated in the manner prescribed 
in the Articles of Association unless sanctioned by an ordinary 
resolution of the Company’s shareholders.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information194

Shareholder information (continued) 
Unaudited information

The Company can make market purchases of its own shares or agree 
to do so in the future provided it is duly authorised by its members 
in a general meeting and subject to and in accordance with section 701 
of the Companies Act 2006. Such authority was given at the 2017 AGM 
and the Company concluded an irrevocable and non-discretionary 
share buy-back programme on 15 November 2017. Under this 
programme the Company purchased 729,077,008 ordinary shares 
of 20 20/21 US cents each, equal to the limit the Company announced 
for the programme on 25 August 2017, for an aggregate consideration 
of €1.7 billion. The number of shares purchased represented 2.73% 
of the Company’s issued share capital excluding treasury shares 
as at 31 March 2018 which was below the number permitted 
to be purchased by the Company pursuant to the authority granted 
by the shareholders at the 2017 AGM. 

At each AGM all Directors who were elected or last re-elected 
at or before the AGM held in the third calendar year before the current 
year shall automatically retire. However, the Board has decided in the 
interests of good corporate governance that all of the Directors wishing 
to continue in office should offer themselves for re-election annually.

Directors are not required under the Company’s Articles 
of Association to hold any shares of the Company as a qualification 
to act as a Director, although the Executive Directors are required 
to under the Company’s Remuneration Policy. Further details are 
set out on pages 73 to 78. 

Rights attaching to the Company’s shares 
At 31 March 2018, the issued share capital of the Company was 
comprised of 50,000 7% cumulative fixed rate shares of £1.00 each 
and 26,675,765,279 ordinary shares (excluding treasury shares) 
of 20 20/21 US cents each. As at 31 March 2018, 2,139,038,029 ordinary 
shares were held in Treasury.

Dividend rights 
Holders of 7% cumulative fixed rate shares are entitled to be paid 
in respect of each financial year, or other accounting period of the 
Company, a fixed cumulative preferential dividend of 7% per annum 
on the nominal value of the fixed rate shares. A fixed cumulative 
preferential dividend may only be paid out of available distributable 
profits which the Directors have resolved should be distributed. 

The fixed rate shares do not have any other right to share in the 
Company’s profits.

Holders of the Company’s ordinary shares may, by ordinary resolution, 
declare dividends but may not declare dividends in excess of the 
amount recommended by the Directors. The Board of Directors may 
also pay interim dividends. No dividend may be paid other than out 
of profits available for distribution. Dividends on ordinary shares can 
be paid to shareholders in whatever currency the Directors decide, 
using an appropriate exchange rate for any currency conversions 
which are required. 

If a dividend has not been claimed for one year after the date of the 
resolution passed at a general meeting declaring that dividend or the 
resolution of the Directors providing for payment of that dividend, 
the Directors may invest the dividend or use it in some other way for 
the benefit of the Company until the dividend is claimed. If the dividend 
remains unclaimed for 12 years after the relevant resolution either 
declaring that dividend or providing for payment of that dividend, 
it will be forfeited and belong to the Company.

Voting rights 
At a general meeting of the Company, when voting on substantive 
resolutions (i.e. any resolution which is not a procedural resolution) each 
shareholder who is entitled to vote and is present in person or by proxy 
has one vote for every share held (a poll vote). Procedural resolutions 
(such as a resolution to adjourn a general meeting or a resolution on the 
choice of Chairman of a general meeting) shall be decided on a show 
of hands, where each shareholder who is present at the meeting has one 
vote regardless of the number of shares held, unless a poll is demanded. 
Shareholders entitled to vote at general meetings may appoint proxies 
who are entitled to vote, attend and speak at general meetings. 

Two shareholders present in person or by proxy constitute a quorum 
for purposes of a general meeting of the Company.

Under English law shareholders of a public company such as the 
Company are not permitted to pass resolutions by written consent. 
Record holders of the Company’s ADSs are entitled to attend, speak 
and vote on a poll or a show of hands at any general meeting of the 
Company’s shareholders by the depositary’s appointment of them 
as corporate representatives or proxies with respect to the underlying 
ordinary shares represented by their ADSs. Alternatively, holders 
of ADSs are entitled to vote by supplying their voting instructions to the 
depositary or its nominee who will vote the ordinary shares underlying 
their ADSs in accordance with their instructions.

Holders of the Company’s ADSs are entitled to receive notices 
of shareholders’ meetings under the terms of the deposit agreement 
relating to the ADSs.

Employees who hold shares under the Vodafone Group Share Incentive 
Plan or in a vested nominee share account are able to vote through the 
respective plan’s trustees. Note there is now a vested share account 
with Computershare (in respect of shares arising from a SAYE exercise) 
and Equatex (MyShareBank).

Holders of the Company’s 7% cumulative fixed rate shares are only 
entitled to vote on any resolution to vary or abrogate the rights attached 
to the fixed rate shares. Holders have one vote for every fully paid 7% 
cumulative fixed rate share.

Liquidation rights 
In the event of the liquidation of the Company, after payment 
of all liabilities and deductions in accordance with English law, 
the holders of the Company’s 7% cumulative fixed rate shares would 
be entitled to a sum equal to the capital paid up on such shares, 
together with certain dividend payments, in priority to holders of the 
Company’s ordinary shares. The holders of the fixed rate shares do not 
have any other right to share in the Company’s surplus assets. 

Pre-emptive rights and new issues of shares 
Under section 549 of the Companies Act 2006 Directors are, with 
certain exceptions, unable to allot the Company’s ordinary shares 
or securities convertible into the Company’s ordinary shares without 
the authority of the shareholders in a general meeting. In addition, 
section 561 of the Companies Act 2006 imposes further restrictions 
on the issue of equity securities (as defined in the Companies Act 2006 
which include the Company’s ordinary shares and securities convertible 
into ordinary shares) which are, or are to be, paid up wholly in cash 
and not first offered to existing shareholders. The Company’s Articles 
of Association allow shareholders to authorise Directors for a period 
specified in the relevant resolution to allot (i) relevant securities 
generally up to an amount fixed by the shareholders; and (ii) equity 
securities for cash other than in connection with a pre-emptive 
offer up to an amount specified by the shareholders and free of the 
pre-emption restriction in section 561. At the 2017 AGM the amount 
of relevant securities fixed by shareholders under (i) above and the 
amount of equity securities specified by shareholders under (ii) above 
were in line with the Pre-Emption Group’s Statement of Principles. 
Further details of such proposals are provided in the 2018 Notice 
of AGM.

Vodafone Group Plc Annual Report 2018Other informationDisclosure of interests in the Company’s shares 
There are no provisions in the Articles of Association whereby 
persons acquiring, holding or disposing of a certain percentage of the 
Company’s shares are required to make disclosure of their ownership 
percentage although such requirements exist under the Disclosure 
Guidance and Transparency Rules.

General meetings and notices 
Subject to the Articles of Association, AGMs are held at such times and 
place as determined by the Directors of the Company. The Directors 
may also, when they think fit, convene other general meetings of the 
Company. General meetings may also be convened on requisition 
as provided by the Companies Act 2006.

An AGM needs to be called on not less than 21 days’ notice in writing. 
Subject to obtaining shareholder approval on an annual basis, 
the Company may call other general meetings on 14 days’ notice. 
The Directors may determine that persons entitled to receive notices 
of meetings are those persons entered on the register at the close 
of business on a day determined by the Directors but not later than 
21 days before the date the relevant notice is sent. The notice may 
also specify the record date, the time of which shall be determined 
in accordance with the Articles of Association and the Companies 
Act 2006.

Under section 336 of the Companies Act 2006 the AGM of shareholders 
must be held each calendar year and within six months of the 
Company’s year end.

Variation of rights 
If at any time the Company’s share capital is divided into different classes 
of shares, the rights attached to any class may be varied, subject to the 
provisions of the Companies Act 2006, either with the consent in writing 
of the holders of three quarters in nominal value of the shares of that 
class or at a separate meeting of the holders of the shares of that class.

At every such separate meeting all of the provisions of the Articles 
of Association relating to proceedings at a general meeting apply, 
except that (i) the quorum is to be the number of persons (which 
must be at least two) who hold or represent by proxy not less than 
one third in nominal value of the issued shares of the class or, if such 
quorum is not present on an adjourned meeting, one person who holds 
shares of the class regardless of the number of shares he holds; (ii) any 
person present in person or by proxy may demand a poll; and (iii) each 
shareholder will have one vote per share held in that particular class 
in the event a poll is taken. Class rights are deemed not to have been 
varied by the creation or issue of new shares ranking equally with 
or subsequent to that class of shares in sharing in profits or assets 
of the Company or by a redemption or repurchase of the shares 
by the Company.

Limitations on transfer, voting and shareholding 
As far as the Company is aware there are no limitations imposed on the 
transfer, holding or voting of the Company’s ordinary shares other than 
those limitations that would generally apply to all of the shareholders, 
those that apply by law (e.g. due to insider dealing rules) or those that 
apply as a result of failure to comply with a notice under section 793 
of the Companies Act 2006. No shareholder has any securities carrying 
special rights with regard to control of the Company. The Company 
is not aware of any agreements between holders of securities that 
may result in restrictions on the transfer of securities.  

195

Documents on display 
The Company is subject to the information requirements of the 
Exchange Act applicable to foreign private issuers. In accordance 
with these requirements the Company files its Annual Report 
on Form 20-F and other related documents with the SEC. These  
documents may be inspected at the SEC’s public reference rooms 
located at 100 F Street, NE Washington, DC 20549. Information on the 
operation of the public reference room can be obtained in the United 
States by calling the SEC on +1-800-SEC-0330. In addition, some 
of the Company’s SEC filings, including all those filed on or after 
4 November 2002, are available on the SEC’s website at sec.gov. 
Shareholders can also obtain copies of the Company’s Articles 
of Association from our website at vodafone.com/governance 
or from the Company’s registered office.

Material contracts 
At the date of this Annual Report the Group is not party to any contracts 
that are considered material to its results or operations except for:

 – its US$4.1 billion and €3.8 billion revolving credit facilities which 
are discussed in note 21 “Liquidity and capital resources” to the 
consolidated financial statements;

 – its subscription agreements for the €1.6 billion of subordinated 
mandatory convertible bonds placed on 25 February 2016 
as discussed in note 21 “Liquidity and capital resources” to the 
consolidated financial statements; 

 – the Contribution and Transfer Agreement in respect of the Dutch joint 
venture with Liberty Global as detailed in note 28 “Commitments” 
to the consolidated financial statements; 

 – the Implementation Agreement dated 20 March 2017 between 
Vodafone India Limited and Idea Cellular Limited and such other 
parties as listed in the agreement; and 

 – the Sale and Purchase Agreement dated 9 May 2018 relating to the 

sale of Liberty Global plc’s businesses in Germany, Romania, Hungary 
and the Czech Republic.

Exchange controls 
There are no UK Government laws, decrees or regulations that restrict 
or affect the export or import of capital, including but not limited to, 
foreign exchange controls on remittance of dividends on the ordinary 
shares or on the conduct of the Group’s operations.

Taxation
As this is a complex area investors should consult their own tax 
advisor regarding the US federal, state and local, the UK and other 
tax consequences of owning and disposing of shares and American 
Depositary Shares (‘ADSs’) in their particular circumstances.

This section describes, primarily for a US holder (as defined below), 
in general terms, the principal US federal income tax and UK tax 
consequences of owning or disposing of shares or ADSs in the Company 
held as capital assets (for US and UK tax purposes). This section does 
not, however, cover the tax consequences for members of certain 
classes of holders subject to special rules including, for example, 
US expatriates and former long-term residents of the United States; 
officers and employees of the Company; holders that, directly, 
indirectly or by attribution, hold 5% or more of the Company’s stock 
(by vote or value); financial institutions; insurance companies; individual 
retirement accounts and other tax-deferred accounts; tax-exempt 
organisations; dealers in securities or currencies; investors that will hold 
shares or ADSs as part of straddles, hedging transactions or conversion 
transactions for US federal income tax purposes; investors holding 
shares or ADSs in connection with a trade or business conducted 
outside of the US; or investors whose functional currency is not the 
US dollar.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther informationTaxation of dividends
UK taxation
Under current UK law, there is no requirement to withhold tax from 
the dividends that we pay. Shareholders who are within the charge 
to UK corporation tax will be subject to corporation tax on the dividends 
we pay unless the dividends fall within an exempt class and certain 
other conditions are met. It is expected that the dividends we pay would 
generally be exempt. 

Individual shareholders in the Company who are resident in the UK will 
be subject to the income tax on the dividends we pay. Dividends will 
be taxable in the UK at the dividend rates applicable where the income 
received is above the dividend allowance (currently £2,000 per tax year) 
which is taxed at a nil rate. Dividend income is treated as the highest 
part of an individual shareholder’s income and the dividend allowance 
will count towards the basic or higher rate limits (as applicable) which 
may affect the rate of tax due on any dividend income in excess 
of the allowance. 

US federal income taxation
Subject to the passive foreign investment company (‘PFIC’) rules 
described below, a US holder is subject to US federal income taxation 
on the gross amount of any dividend we pay out of our current 
or accumulated earnings and profits (as determined for US federal 
income tax purposes). However, the Company does not maintain 
calculations of its earnings and profits in accordance with US federal 
income tax accounting principles. US holders should therefore assume 
that any distribution by the Company with respect to shares will 
be reported as ordinary dividend income. Dividends paid to a non-
corporate US holder will be taxable to the holder at the reduced rate 
normally applicable to long-term capital gains provided that certain 
requirements are met. 

Dividends must be included in income when the US holder, 
in the case of shares, or the depositary, in the case of ADSs, actually 
or constructively receives the dividend and will not be eligible for the 
dividends-received deduction generally allowed to US corporations 
in respect of dividends received from other US corporations. 

The amount of the dividend distribution to be included in income will 
be the US dollar value of the pound sterling or euro payments made 
determined at the spot pound sterling/US dollar rate or the spot euro/
US dollar rate, as applicable, on the date the dividends are received 
by the US holder, in the case of shares, or the depositary, in the case 
of ADSs, regardless of whether the payment is in fact converted 
into US dollars at that time. If dividends received in pounds sterling 
or euros are converted into US dollars on the day they are received, 
the US holder generally will not be required to recognise any foreign 
currency gain or loss in respect of the dividend income.

Where UK tax is payable on any dividends received, a US holder may 
be entitled, subject to certain limitations, to a foreign tax credit in respect 
of such taxes.

196

Shareholder information (continued) 
Unaudited information

A US holder is a beneficial owner of shares or ADSs that is for US federal 
income tax purposes: 

 – an individual citizen or resident of the United States;

 – a US domestic corporation;

 – an estate, the income of which is subject to US federal income tax 

regardless of its source; or

 – a trust, if a US court can exercise primary supervision over the 

trust’s administration and one or more US persons are authorised 
to control all substantial decisions of the trust, or the trust has validly 
elected to be treated as a domestic trust for US federal income 
tax purposes.

If an entity or arrangement treated as a partnership for US federal 
income tax purposes holds the shares or ADSs, the US federal income 
tax treatment of a partner will generally depend on the status of the 
partner and the tax treatment of the partnership. Holders that are 
entities or arrangements treated as partnerships for US federal income 
tax purposes should consult their tax advisors concerning the US federal 
income tax consequences to them and their partners of the ownership 
and disposition of shares or ADSs by the partnership. 

This section is based on the US Internal Revenue Code of 1986, 
as amended, its legislative history, existing and proposed regulations 
thereunder, published rulings and court decisions, and on the tax 
laws of the UK, the Double Taxation Convention between the United 
States and the UK (the ‘treaty’) and current HM Revenue and Customs 
published practice, all as currently in effect. These laws and such 
practice are subject to change, possibly on a retroactive basis.

This section is further based in part upon the representations of the 
depositary and assumes that each obligation in the deposit agreement 
and any related agreement will be performed in accordance with 
its terms.

For the purposes of the treaty and the US-UK double taxation 
convention relating to estate and gift taxes (the ‘Estate Tax Convention’), 
and for US federal income tax and UK tax purposes, this section 
is based on the assumption that a holder of American Depositary 
Receipts (‘ADRs’) evidencing ADSs will generally be treated as the 
owner of the shares in the Company represented by those ADRs. 
Investors should note that a ruling by the first-tier tax tribunal in the 
UK has cast doubt on this view, but HMRC have stated that they will 
continue to apply their long-standing practice of regarding the holder 
of such ADRs as holding the beneficial interest in the underlying shares. 
Similarly, the US Treasury has expressed concern that US holders 
of depositary receipts (such as holders of ADRs representing our ADSs) 
may be claiming foreign tax credits in situations where an intermediary 
in the chain of ownership between such holders and the issuer of the 
security underlying the depositary receipts, or a party to whom 
depositary receipts or deposited shares are delivered by the depositary 
prior to the receipt by the depositary of the corresponding securities, 
has taken actions inconsistent with the ownership of the underlying 
security by the person claiming the credit, such as a disposition of such 
security. Such actions may also be inconsistent with the claiming of the 
reduced tax rates that may be applicable to certain dividends received 
by certain non-corporate holders, as described below. Accordingly, (i) 
the creditability of any UK taxes and (ii) the availability of the reduced tax 
rates for any dividends received by certain non-corporate US Holders, 
each as described below, could be affected by actions taken by such 
parties or intermediaries. Generally exchanges of shares for ADRs and 
ADRs for shares will not be subject to US federal income tax or to UK tax 
other than stamp duty or stamp duty reserve tax (see the section 
on these taxes on page 197).

Vodafone Group Plc Annual Report 2018Other information197

Following rulings of the European Court of Justice and the first-tier tax 
tribunal in the UK, HMRC have confirmed that the 1.5% SDRT charge will 
not be levied on an issue of shares to a depositary receipt system on the 
basis that such a charge is contrary to EU law.

No stamp duty should in practice be required to be paid on any transfer 
of our ADSs provided that the ADSs and any separate instrument 
of transfer are executed and retained at all times outside the UK. 
A transfer of our shares in registered form will attract ad valorem stamp 
duty generally at the rate of 0.5% of the purchase price of the shares. 
There is no charge to ad valorem stamp duty on gifts.

SDRT is generally payable on an unconditional agreement to transfer 
our shares in registered form at 0.5% of the amount or value of the 
consideration for the transfer, but if, within six years of the date of the 
agreement, an instrument transferring the shares is executed, any SDRT 
which has been paid would be repayable or, if the SDRT has not 
been paid, the liability to pay the tax (but not necessarily interest and 
penalties) would be cancelled. However, an agreement to transfer our 
ADSs will not give rise to SDRT.

PFIC rules
We do not believe that our shares or ADSs will be treated as stock 
of a PFIC for US federal income tax purposes for our current taxable year 
or the foreseeable future. This conclusion is a factual determination 
that is made annually and thus is subject to change. If we are treated 
as a PFIC, US holders of shares would be required (i) to pay a special 
US addition to tax on certain distributions and (ii) any gain realised 
on the sale or other disposition of the shares or ADSs would in general 
not be treated as a capital gain unless a US holder elects to be taxed 
annually on a mark-to-market basis with respect to the shares or ADSs.

Otherwise a US holder would be treated as if he or she has realised 
such gain and certain “excess distributions” rateably over the holding 
period for the shares or ADSs and would be taxed at the highest tax 
rate in effect for each such year to which the gain was allocated. 
An interest charge in respect of the tax attributable to each such 
preceding year beginning with the first such year in which our shares 
or ADSs were treated as stock in a PFIC would also apply. In addition, 
dividends received from us would not be eligible for the reduced rate 
of tax described above under “Taxation of Dividends – US federal 
income taxation”.

Back-up withholding and information reporting
Payments of dividends and other proceeds to a US holder with respect 
to shares or ADSs, by a US paying agent or other US intermediary will 
be reported to the Internal Revenue Service (‘IRS’) and to the US holder 
as may be required under applicable regulations. Back-up withholding 
may apply to these payments if the US holder fails to provide 
an accurate taxpayer identification number or certification of exempt 
status or fails to comply with applicable certification requirements. 

Certain US holders are not subject to back-up withholding. US holders 
should consult their tax advisors about these rules and any other 
reporting obligations that may apply to the ownership or disposition 
of shares or ADSs, including requirements related to the holding 
of certain foreign financial assets.

Taxation of capital gains
UK taxation
A US holder that is not resident in the UK will generally not be liable for 
UK tax in respect of any capital gain realised on a disposal of our shares 
or ADSs. 

However, a US holder may be liable for both UK and US tax in respect 
of a gain on the disposal of our shares or ADSs if the US holder: 

 – is a citizen of the United States and is resident in the UK;

 – is an individual who realises such a gain during a period of “temporary 
non-residence” (broadly, where the individual becomes resident 
in the UK, having ceased to be so resident for a period of five years 
or less, and was resident in the UK for at least four out of the seven tax 
years immediately preceding the year of departure from the UK);

 –  is a US domestic corporation resident in the UK by reason of being 

centrally managed and controlled in the UK; or

 – is a citizen or a resident of the United States, or a US domestic 

corporation, that has used, held or acquired the shares or ADSs 
in connection with a branch, agency or permanent establishment 
in the UK through which it carries on a trade, profession or vocation 
in the UK. 

In such circumstances, relief from double taxation may be available 
under the treaty. Holders who may fall within one of the above 
categories should consult their professional advisers.

US federal income taxation
Subject to the PFIC rules described below, a US holder that sells 
or otherwise disposes of our shares or ADSs generally will recognise 
a capital gain or loss for US federal income tax purposes equal to the 
difference between the US dollar value of the amount realised and 
the holder’s adjusted tax basis, determined in US dollars, in the shares 
or ADSs. This capital gain or loss will be a long-term capital gain or loss 
if the US holder’s holding period in the shares or ADSs exceeds one year. 

The gain or loss will generally be income or loss from sources within the 
US for foreign tax credit limitation purposes. The deductibility of losses 
is subject to limitations.

Additional tax considerations
UK inheritance tax
An individual who is domiciled in the United States (for the purposes 
of the Estate Tax Convention) and is not a UK national will not 
be subject to UK inheritance tax in respect of our shares or ADSs on the 
individual’s death or on a transfer of the shares or ADSs during the 
individual’s lifetime, provided that any applicable US federal gift or estate 
tax is paid, unless the shares or ADSs are part of the business property 
of a UK permanent establishment or pertain to a UK fixed base used for 
the performance of independent personal services. Where the shares 
or ADSs have been placed in trust by a settlor they may be subject 
to UK inheritance tax unless, when the trust was created, the settlor was 
domiciled in the United States and was not a UK national. Where the 
shares or ADSs are subject to both UK inheritance tax and to US federal 
gift or estate tax, the estate tax convention generally provides a credit 
against US federal tax liabilities for UK inheritance tax paid.

UK stamp duty and stamp duty reserve tax
Stamp duty will, subject to certain exceptions, be payable on any 
instrument transferring our shares to the custodian of the depositary 
at the rate of 1.5% on the amount or value of the consideration if on sale 
or on the value of such shares if not on sale. Stamp duty reserve tax 
(‘SDRT’), at the rate of 1.5% of the amount or value of the consideration 
or the value of the shares, could also be payable in these circumstances 
but no SDRT will be payable if stamp duty equal to such SDRT liability 
is paid. 

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information198

History and development  
Unaudited information

The Company was incorporated under English law in 1984 as Racal 
Strategic Radio Limited (registered number 1833679). After various 
name changes, 20% of Racal Telecom Plc share capital was offered 
to the public in October 1988. The Company was fully demerged 
from Racal Electronics Plc and became an independent company 
in September 1991, at which time it changed its name to Vodafone 
Group Plc.

Since then we have entered into various transactions which significantly 
impacted on the development of the Group. The most significant 
of these transactions are summarised below:

 – The merger with AirTouch Communications, Inc. which completed 
on 30 June 1999. The Company changed its name to Vodafone 
AirTouch Plc in June 1999 but then reverted to its former name, 
Vodafone Group Plc, on 28 July 2000.

 – The completion on 10 July 2000 of the agreement with Bell Atlantic 
and GTE to combine their US cellular operations to create the largest 
mobile operator in the United States, Verizon Wireless, resulting in the 
Group having a 45% interest in the combined entity.

 – The acquisition of Mannesmann AG which completed on 12 April 

2000. Through this transaction we acquired businesses in Germany 
and Italy and increased our indirect holding in Société Française 
u Radiotéléphone S.A. (‘SFR’).

 – Through a series of business transactions between 1999 and 2004 

we acquired a 97.7% stake in Vodafone Japan. This was then disposed 
of on 27 April 2006.

 – On 8 May 2007 we acquired companies with controlling interests 
in Vodafone India Limited (‘VIL’), formerly Vodafone Essar Limited, 
for US$10.9 billion (€7.7 billion).

 – On 20 April 2009 we acquired an additional 15.0% stake in Vodacom 
for cash consideration of ZAR20.6 billion (€1.8 billion). On 18 May 
2009 Vodacom became a subsidiary.

 – On 10 September 2010 we sold our entire 3.2% interest in China 
Mobile Limited for cash consideration of £4.3 billion (€5.2 billion).

 – On 16 June 2011 we sold our entire 44% interest in SFR to Vivendi 

for a cash consideration of €7.75 billion and received a final dividend 
from SFR of €200 million.

 – Through a series of business transactions on 1 June and 1 July 2011, 
we acquired an additional 22% stake in VIL from the Essar Group 
for a cash consideration of US$4.2 billion (€2.9 billion) including 
withholding tax.

 – Through a series of business transactions in 2011 and 2012, Vodafone 
assigned its rights to purchase approximately 11% of VIL from the 
Essar Group to Piramal Healthcare Limited (‘Piramal’). On 18 August 
2011 Piramal purchased 5.5% of VIL from the Essar Group for a cash 
consideration of INR28.6 billion (€410 million). On 8 February 2012, 
they purchased a further 5.5% of VIL from the Essar Group for a cash 
consideration of approximately INR30.1 billion (€460 million) taking 
Piramal’s total shareholding in VIL to approximately 11%.

 – On 9 November 2011 we sold our entire 24.4% interest in Polkomtel 

in Poland for cash consideration of approximately €920 million before 
tax and transaction costs.

 – On 27 July 2012 we acquired the entire share capital of Cable & 

Wireless Worldwide plc for a cash consideration of £1,050 million 
(€1,340 million).

 – On 31 October 2012 we acquired TelstraClear Limited in New 

Zealand for a cash consideration of NZ$840 million (€660 million).

 – On 13 September 2013 we acquired a 76.57% interest in Kabel 
Deutschland Holding AG in Germany for cash consideration 
of €5.8 billion.

 – The completion on 21 February 2014 of the agreement, announced 
on 2 September 2013, to dispose of our US Group whose principal 
asset was its 45% interest in Verizon Wireless (‘VZW’) to Verizon 
Communications Inc. (‘Verizon’), Vodafone’s joint venture 
partner, for a total consideration of US$130 billion (€95 billion) 
including the remaining 23.1% minority interest in Vodafone Italy. 
Following completion, Vodafone shareholders received Verizon 
shares and cash totalling US$85 billion (€37 billion).

 – In March 2014 we acquired the indirect equity interests in VIL held 
by Analjit Singh and Neelu Analjit Singh, taking our stake to 89.03% 
and then in April 2014 we acquired the remaining 10.97% of VIL from 
Piramal Enterprises Limited for cash consideration of INR89.0 billion 
(€1.0 billion), taking our ownership interest to 100%.

 – On 23 July 2014 we acquired the entire share capital of Grupo 

Corporativo Ono, S.A. (‘Ono’) in Spain for total consideration, including 
associated net debt acquired, of €7.2 billion.

 – On 31 December 2016 we completed the transaction with Liberty 
Global plc to combine our Dutch operations in a 50:50 joint venture 
called VodafoneZiggo Group Holding B.V. (‘VodafoneZiggo’). See note 
27 “Acquisitions and disposal” for further details.

 – On 20 March 2017 we announced the agreement to combine 

Vodafone India (excluding its 42% stake in Indus Towers), with Idea 
Cellular, which is listed on the Indian Stock Exchanges, with the 
combined company to be jointly controlled by Vodafone and the 
Aditya Birla Group. See note 28 “Commitments” for further details.

 – On 31 March 2018, Vodafone India completed the sale of its 

standalone tower business in India to ATC Telecom Infrastructure 
Private Limited (“ATC”) for an enterprise value of INR 38.5 billion 
(€478 million). Completion of Idea’s sale of its standalone tower 
business to ATC for INR 40.0 billion is expected in the first half of this 
calendar year. See note 28 “Commitments” for further details.

 – On 26 February 2018, we announced that Qatar Foundation would 

acquire Vodafone Europe B.V.’s 51% stake in the joint venture 
company, Vodafone and Qatar Foundation LLC, that controls 
Vodafone Qatar for a total cash consideration of QAR1,350 million 
(€301 million). The transaction was completed on 29 March 2018. 
See note 27 “Acquisitions and disposals” for further details.

 – On 25 April 2018, Vodafone, Bharti Airtel Limited (‘Bharti Airtel’) 
and Idea announced the merger of Indus Towers Limited (‘Indus 
Towers’) into Bharti Infratel Limited (‘Bharti Infratel’), creating 
a combined company that will own the respective businesses 
of Bharti Infratel and Indus Towers. Bharti Airtel and Vodafone will 
jointly control the combined company, in accordance with the terms 
of a new shareholders’ agreement. See note 31 “Subsequent events” 
for further details.

 – On 9 May 2018, Vodafone announced that it had agreed to acquire 
Unitymedia GmbH in Germany and Liberty Global’s operations 
(excluding its “Direct Home” business) in the Czech Republic, 
Hungary and Romania, for a total enterprise value of €18.4 billion. 
This is expected to comprise approximately €10.8 billion of cash 
consideration paid to Liberty Global and €7.6 billion of existing Liberty 
debt, subject to completion adjustments. See note 31 “Subsequent 
events” for further details.

Details of other significant transactions that occurred after 31 March 
2018 and before the signing of this Annual Report on 15 May 2018 are 
included in note 31 “Subsequent events”.

Vodafone Group Plc Annual Report 2018Other informationRegulation 
Unaudited information

Our operating companies are generally subject to regulation governing 
the operation of their business activities. Such regulation typically 
takes the form of industry specific law and regulation covering 
telecommunications services and general competition (antitrust) 
law applicable to all activities.

The following section describes the regulatory frameworks and the 
key regulatory developments at national and regional level and in the 
European Union (‘EU’), in which we had significant interests during the 
year ended 31 March 2018. Many of the regulatory developments 
reported in the following section involve ongoing proceedings 
or consideration of potential proceedings that have not reached 
a conclusion. Accordingly, we are unable to attach a specific level 
of financial risk to our performance from such matters.

European Union (‘EU’) 
In June 2017 the requirement to implement “Roam Like at Home” came 
into force. As a result, all of our EU customers are able to use their home 
tariff whilst roaming in the EU, subject to fair use limits.

In September 2017 the European Commission (the ‘Commission’) 
published the Proposed Free Flow of Data Regulation which aims 
to facilitate the cross-border provision within the EU of data storage 
and processing services such as cloud computing, big data analytics 
and IoT and the new EU cybersecurity strategy and Cybersecurity 
Act, which aims to give a bigger role and more resources to the 
EU Agency for Network and Information Security and establish a new 
framework at EU level for the cybersecurity certification of ICT products 
and services. 

In April 2018 the Commission released its strategy on how to prepare 
the EU to compete in the global race for artificial intelligence. 
New proposals have been made in relation to platforms, with proposed 
regulation of platform to business relationships and initiatives 
addressing fake news and liability for content.

The European Electronic Communications Code (‘Communications 
Code’) discussions are ongoing between the European Parliament, 
European Council and the Commission and are expected 
to be finalised by the end of 2018. The Communications Code covers 
access regulation, spectrum, end user rights, universal service, 
and the institutional set-up and governance. Key proposals still 
being debated include access to passive infrastructure, symmetrical 
regulation and treatment of regulated co-investment, retail pricing 
of intra-EU international calls and level of EU oversight on Member State 
Spectrum management policy.

The proposals on consumer protection, copyright and audio-visual 
services which are likely to impact e-commerce and the distribution 
of content across the European Single Market in a variety of areas are 
ongoing. These include proposals for new Directives on Digital and 
Tangible Goods, a New Deal for Consumers which includes proposals 
on better enforcement of consumer rights and New Directives 
on Audio-visual Media Services and copyright. New Regulation 
on cross-border portability of online content services on copyright, 
has now entered into application in the Member States which will allow 
consumers access to online TV and Video on Demand subscriptions 
while travelling across Europe.

The Commission’s legislative proposal for an e-Privacy Regulation, 
which will update the existing e-Privacy Directive with specific rules 
applicable to the electronic communications sector is ongoing. 

The General Data Protection Regulation (‘GDPR’) replaced the 1995 
Data Protection Directive (Directive 95/46/EC) when it came into force 
on 25 May 2018. The GDPR harmonises data protection requirements 
across the EU, strengthening protection for EU citizens and improve 
organisation’s accountability when holding their personal data.

199

Europe region

Germany
In May 2017 the national regulatory authority (‘BNetzA’) initiated the 
market review process for wholesale access at fixed locations (market 3 
of the Commission market recommendation) currently covering both 
unbundled local loop (‘ULL’) and virtual unbundled local access (‘VULA’) 
as well as bitstream wholesale products. The modification of Fibre to the 
Home (‘FTTH’) regulation currently included in market 3 regulation 
has not excluded the possibility that access to the incumbent’s FTTH 
network may only be regulated by a light touch approach (e.g. 
retail minus) or fully deregulated.

In June 2017 BNetzA assessed the demand for spectrum at 2.0 GHz and 
3.5 GHz for mobile services. An auction is expected for year-end 2018.

In August 2017 BNetzA published its decision regarding the reference 
offer on the migration of very high-rate digital subscriber line unbundled 
local loop (‘VDSL ULL’) and the introduction VULA product at street 
cabinets in view of Deutsche Telekom’s Vectoring deployment 
in nearshore areas. Vodafone Germany’s VDSL ULL customers are due 
to be migrated on to the substitute bitstream products from mid-2018.

In December 2017 Vodafone Germany purchased 1x42MHz spectrum 
in the 3.5GHz band from Telefónica Germany. The rights to this 
spectrum expire in 2021.

In February 2018 BNetzA initiated a national consultation concerning 
principles and guidelines for infrastructure pricing within the context 
of the German Digital Network Law (‘DigiNetz-Gesetz’). Results of this 
consultation are not expected before mid-2018.

Italy 
In September 2017 Vodafone Italy was assigned the city of Milan for 
their proposed 5G pilot.

In November 2017 the national regulatory authority (‘AGCOM’) 
announced an enforcement action against Vodafone Italy for failure 
to comply with a resolution requiring telecoms operators to adhere 
to monthly billing cycles. In February 2018 the Italian Competition 
Authority (‘ICA’) also opened an antitrust investigation into Vodafone 
Italy, three of its competitors and the industry trade association, alleging 
that the operators infringed competition law by agreeing not to comply 
with the AGCOM resolution and exchanging information on future 
pricing strategies in response to a subsequent law which has forced 
the operators to revert to monthly billing. Vodafone Italy has appealed 
against AGCOM’s enforcement action and the hearing is due to take 
place in October 2018. Vodafone is also defending itself against the ICA 
investigation and has revised its pricing strategy going forward.

For information on litigation in Italy, see note 29 “Contingent liabilities 
and legal proceedings” to the consolidated financial statements.

United Kingdom 
In November 2017 the Competition Appeal Tribunal published its full 
reasoning behind its decision on BT’s Appeal of the national regulatory 
authority’s (‘Ofcom’) 2016 Business Connectivity Market Review. 
BT has put on hold the launch of its Dark Fibre Access Product and 
Ofcom put in place temporary conditions to continue regulation where 
Ofcom’s previous decisions were unchallenged. 

In December 2017 the Court of Appeal upheld BT/EE’s appeal against 
Ofcom in setting the Annual Licence Fees for 900MHz and 1800MHz 
spectrum. As a result, we expect Ofcom to re-consult on these fees 
in the near future. 

In February 2018 Ofcom notified the commission of its proposed MTR 
change effective from 1 April 2018 to 31 March 2021. The current rate 
will change from 0.495 pence per minute to 0.489 pence per minute 
from 1 June 2018, and annually thereafter fall by approximately CPI-4% 
(current rate of CPI = 2.5%). Ofcom also clarified that all inbound calls 
will be subject to the charge control, including calls originated from 
non-EEA countries.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information200

Regulation (continued) 
Unaudited information

In March 2018 Ofcom notified Vodafone UK that it had opened 
an investigation into its Vodafone Passes tariffs. Ofcom is investigating 
whether the use of traffic management is compliant with Net 
Neutrality regulations.

In April 2018 Vodafone UK acquired 1x50MHz spectrum in the 3.5GHz 
band at a cost of £380 million, expiring in April 2038.

Hutchison 3G’s appeal to the EU’s General Court against the 
Commission’s competition authority (‘DGCOMP’) decision to prohibit the 
proposed Hutchison 3G acquisition of Telefónica UK (‘O2’) is ongoing. 
The Court has granted EE leave to intervene to support the Commission.

Under the Digital Economy Act, Vodafone UK has to implement bill 
capping functionality by October 2018. The cap will be chosen by the 
customer and any expenditure above the chosen cap, without the 
customer’s explicit prior opt-in, cannot be charged.

Spain
In June 2017 the Spanish Supreme Court dismissed the appeals brought 
by Vodafone Spain and other stakeholders against the Royal Decree on the 
so-called “TV Tax” created by Law 8/2009 that requires the financing 
of the RTVE Corporation to be supported by 1.5% of private TV networks’, 
and 0.9% of telecom operators’, gross operating revenues. In February 2018 
the National Audience presented its preliminary ruling before the European 
Court of Justice (‘ECJ’) on the compatibility of the TV Tax with Article 6 
of Authorisation Directive which is currently under review by the ECJ.

In September 2017 the National Audience court declared the fines that 
had been previously applied to Telefónica, Orange and Vodafone Spain 
in December 2012, for abuse of dominant position by imposing excessive 
pricing of wholesale SMS/MMS services on mobile virtual network 
operators (‘MVNO’), as void. The national regulatory authority’s (‘CNMC’) 
has appealed against this ruling in the Supreme Court.

In December 2017 a draft Ministerial Order was issued for its rural LTE 
plan that requires holders of spectrum in the 800 MHz to achieve joint 
coverage in areas with less than 5,000 inhabitants, with a minimum 
speed of 30 Mbps for 90% of population, before 1st January 2020. 
The Final Order is expected by June 2018.

In February 2018 CNMC’s new MTRs came into force, reducing the 
current rate of 1.09 eurocents per minute to 0.64 eurocents per minute 
by January 2020. 

In March 2018 CNMC’s proposed Regulatory Economic Replicability 
Test (‘ERT’) was adopted as part of Telefónica’s obligations on its fibre 
network under the Resolution on markets 3 and 4. This mechanism 
will calculate maximum wholesale price for the access component 
of wholesale broadband services (‘NEBA’) and NEBA Local (‘VULA’) 
services. Telefónica’s new wholesale price of €17.57 per month was 
approved by CNMC in April 2018.

Netherlands
The national regulatory authority (‘ACM’) did not file an appeal 
against the Court of Rotterdam’s April 2017 ruling that the European 
rules prevail over the net neutrality provision in the Dutch 
Telecommunications Act and amended the act accordingly.

In July 2017 VodafoneZiggo’s request for a preliminary injunction 
against the new MTR of 0.581 eurocents per minute for the period 
2017-2020 was dismissed by the court. The new tariffs entered into 
force in July 2017. For the period 2013 to 2016 the existing tariffs 
remained unchanged, based on Bottom-Up Long Run Incremental 
Cost Plus (‘BULRIC+’). In July 2017 VodafoneZiggo filed an appeal 
against ACM’s MTR/FTR market decision. The appeal court is expected 
to deliver its verdict after June 2018.

In February 2018 ACM published a draft decision based on its analysis 
of the Wholesale Fixed Access market, in which it aims to regulate 
VodafoneZiggo (cable access) in addition to continuing existing 
regulation on KPN. The public consultation closed in April 2018 and 
ACM will notify the Commission of its decision after June 2018. 

In April 2018 Liberty Global and Vodafone formally re-notified the 
UPC/Ziggo merger to the Commission following the annulment of the 
original clearance decision by the European Court. The parties met 
with the Commission on 25 April where the Commission explained 
their position and what needed to be done in order to obtain clearance. 
The decision is due on 30 May 2018.

In April 2018 the Commission commenced an investigation in relation 
to the acquisition of sports rights, including VodafoneZiggo’s TV channel, 
Ziggo Sport. The Commission stated that it is concerned that the 
companies involved may have violated EU antitrust rules that prohibit 
cartels and restrictive business practices in relation to the acquisition 
of sports rights. As well as VodafoneZiggo, Fox Sports and media buying 
agents IMG, MP & Silva and B4 Capital all confirmed that they were 
visited by the Commission. VodafoneZiggo are fully cooperating with 
the commission’s investigation.

Ireland
In May 2017 Vodafone Ireland acquired 105MHz spectrum in the cities 
and 85MHz spectrum in the regions for the 3.6GHz band at a cost 
of €18 million, expiring in July 2032. Discussions are ongoing with the 
regulator on transition plans.

In June 2017 the national regulatory authority (‘ComReg’) issued the 
findings of their review of the processes for regulatory governance 
of the incumbent operator in Ireland. A follow up consultation 
is planned for the second half of 2018. The markets 3a and 3b review 
for broadband is ongoing and a move to cost-oriented pricing has 
been proposed.

Portugal
In January 2018 the national regulatory authority (‘ANACOM’) launched 
a public consultation on wholesale markets for voice call termination 
where it proposes to reduce the MTR from 0.75 to 0.43 eurocents per 
minute and set a glide path for additional annual decreases to 0.36 
eurocents per minute in July 2020.

In February 2018 ANACOM issued a draft decision on zero rating 
practices in Portugal which concludes that some offers in the 
Portuguese market are in breach of the Net Neutrality Regulation and 
Roaming Regulation. Vodafone Portugal submitted its response during 
the public consultation that closed in April and ANACOM’s final decision 
is expected before the end of 2018.

In March 2018 ANACOM launched a public consultation to assess and 
prepare the allocation of spectrum for 5G.

Vodafone Portugal continues to challenge payment notices totalling 
€34.8 million issued by ANACOM regarding 2012-2014 extraordinary 
compensation of Universal Service net costs.

Romania 
In June 2017 the national regulatory authority (‘ANCOM’) launched 
a consultation process for 5G spectrum allocation in Romania and 
industry responses were published by ANCOM at the beginning 
of September 2017. Auctions are expected in 2019 but timing has not 
been confirmed.

In July 2017 ANCOM published its draft market review analysis of the 
relevant markets for fixed and mobile call termination and proposed 
to maintain the current level of termination rates however following 
objections from the Commission, MTRs will be reduced using the 
EU benchmark, from 0.96 to 0.84 eurocent per minute from 1 May 2018, 
until the new LRIC model results are available.

Greece
In August 2017 the national regulatory authority (‘EETT’) announced 
the MTR for calls originating within the EU was reduced from 1.072 
to 0.982 eurocents per minute and remained effective until the end 
of 2017. A glide path further reduced the MTR to 0.958 eurocents per 
minute from 1 January 2018 and then 0.946 eurocents per minute from 
1 January 2019 until further review. 

Vodafone Group Plc Annual Report 2018Other informationIn September 2017 EETT held a formal hearing for Vodafone Greece 
and Cosmote to present their views in response to the complaint 
brought by Wind for alleged abuse of dominance commencing 
in 2012, in relation to international mobile calls from Greece to Albania. 
Subsequent to this oral hearing Vodafone Greece submitted their 
written response to the EETT in January 2018.

In November 2017 Vodafone Greece launched its VULA Fibre to the 
Cabinet (‘FTTC’) regulated services as part of its 28-month Next 
Generation Access (‘NGA’) roll-out plan and the VULA-FTTH launch 
is scheduled for mid-2018. EETT’s final decision regarding the VULA 
specifications and provisions is expected to be issued and notified 
to the Commission by May 2018. EETT is developing a BULRIC+ model 
for calculating the wholesale copper and fibre access prices (including 
Vodafone Greece’s wholesale VULA services through both FTTC 
and FTTH). 

In November 2017 Vodafone Greece renewed 2x15MHz spectrum 
in the 1800MHz band, that was due to expire in February 2018, at the 
reserve price of €59.1 million, for a 17 years and 10-month licence. 

In December 2017 EETT announced that “Regulation on General 
Authorization” will become effective from 3 June 2018, regulating how 
customers’ contracts are set up, managed, terminated and renewed. 
Vodafone Greece has requested an extension of one year for the 
implementation deadline.

In March 2018 EETT announced its decision that the Universal Service 
costs for the years 2010 & 2011 represented an unfair burden on the 
designated provider and the net cost should be between all the 
operators. Vodafone Greece has appealed against EETT’s decisions.

Czech Republic
In November 2017 the national competition authority (‘UOHS’) 
published the findings of the retail mobile telecoms market sector 
inquiry and concluded there was no anti-competitive conduct found 
and mobile operators are compliant with competition law. However, 
it did not exclude the possibility of future ex-ante regulation imposed 
by the national regulatory authority (‘CTU’). CTU’s mobile market 
analysis continues and in their initial finding concluded that the mobile 
wholesale access market is susceptible to ex ante regulation.

In April 2018 Vodafone Czech Republic’s existing 900MHz and 
1800MHz spectrum licences were extended until June 2029 for a one-
off fee of €6.5 million.

DG COMP‘s investigation into a network sharing agreement between 
O2 CZ/CETIN and T-Mobile CZ is ongoing.

Hungary
In December 2017 the national regulatory authority (‘NMHH’) published 
the market 3a and 3b review decision for wholesale access at fixed 
locations. NMHH has withdrawn the obligations in an area covering 
almost 20% of the population where there is a satisfactory competition 
level. In non-competitive areas it has imposed an obligation to provide 
VULA access and has introduced BULRIC+ access pricing for all of the 
access products.

The investigation into the 800MHz network and spectrum sharing 
of Magyar Telekom and Telenor is ongoing.

A new spectrum cap to de-incentivise spectrum pooling has not been 
implemented. This was proposed by NMHH in response to the Magyar 
Telekom and Telenor 900MHz band spectrum share approval and 
to address the 700MHz auction scheduled for 2019.

Albania
In February 2018 the national regulatory authority (‘AKEP’) concluded 
its analysis of the mobile market and concluded all three operators 
are SMPs in their respective mobile voice call termination markets. 
AKEP has launched a public consultation recommending asymmetric 
MTRs in favour of Albtelecom and Telekom.

201

In March 2018 Vodafone Albania acquired 50% of the spectrum made 
available by PLUS exiting the market.

In March 2018 AKEP launched a public consultation on granting usage 
rights for the 800 MHz spectrum band.

In April 2018 AKEP issued its decision to impose on operators the 
obligation to switch their bundles from 28 to 30 days starting from 
1 June 2018.

Malta 
In March 2018 the Maltese Government announced its intention 
to introduce SIM registration requirements for all new and 
existing accounts.

In April 2018 Vodafone Malta acquired 2x10MHz spectrum in the 
800MHz band and 2x30+25MHz spectrum in the 2.6GHz band 
at a cost of €619,500 per annum, expiring in April 2033. 

Africa, Middle East and Asia-Pacific region

India 
In August 2017 the national regulatory authority (‘TRAI’) amended its 
Quality of Service Regulations for assessment of Drop Call Rate and 
increased financial penalties for non-compliance. 

In September 2017 DoT issued Indian Telegraph (Amendment) 
Rules 2017 that from 1 October 2018 requires Original Equipment 
Manufacturers (‘OEMs’) to mandatorily seek pre-sale testing and 
certification of all imported and domestically manufactured telecom 
equipment by accredited labs in India. 

In September 2017 TRAI issued its revised Interconnect Usage Charge 
(‘IUC’) Regulation, reducing the MTR from INR0.14 per minute to INR 
0.06 per minute, effective from 1 October 2017 until 31 December 2019 
and Bill & Keep from 1 January 2020. Vodafone India has challenged 
this Regulation in the Bombay High Court. The next hearing is due 
on 11 June 2018. Vodafone India’s petition in the Delhi High Court 
against TRAI’s previous IUC regulation of February 2015 that reduced 
the MTR to INR 0.14 is next listed on 24 May 2018. 

In January 2018 the pleadings in the Delhi High Court on Vodafone 
India’s challenge against TRAI’s recommended fine for alleged failure 
to provide adequate points of interconnection to Reliance Jio (‘RJIL’) 
have been completed. As the issue is already before the Division Bench 
in the case of Idea Cellular it is now adjourned until 10 August 2018. 
Vodafone India’s challenge against RJIL’s zero/free mobile tariff offers 
being non-compliant with TRAI’s tariff requirements for interconnect 
usage charges is pending in the Delhi High Court and the next hearing 
is scheduled in August 2018.

In February 2018 TRAI has issued Telecommunication Tariff Order 
(‘TTO’) 63rd Amendment and Significant Marker Power (‘SMP’) will now 
be determined on the basis of subscriber base and gross revenue for 
purposes of predatory pricing, and segmented offers are to be reported 
and published. Vodafone India have challenged the TTO requirement 
in the Madras High Court and on 19 March 2018 the Court ordered 
TRAI not to take any coercive or penal action for non-publishing 
of segmented tariffs. 

In February 2018 TRAI has submitted its recommendations on the 
formulation of its revised National Telecom Policy. The draft National 
Digital Communications Policy was issued by the DoT for comments 
and the policy is expected to be finalized by June 2018.

In March 2018 Vodafone India challenged TRAI’s reduction 
of International Termination Charges from INR 0.53 to INR 0.30 per 
minute in Mumbai High Court. The court will hear the matter along 
with the petitions also filed by Airtel and Idea, with the next hearing due 
on 19 June 2018.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information202

Regulation (continued) 
Unaudited information

In March 2018 DoT issued amendments to licences for revised spectrum 
caps and payment of deferred payment liabilities against the spectrum 
won by such licensees in the years 2012 to 2016. The overall spectrum 
cap limit has been increased from 25% to 35%. The intra-band cap 
of 50% has been removed and a cap of overall 50% on combined 
spectrum holding in sub 1 GHz bands has been imposed (700 MHz, 
800 MHz, and 900 MHz). No cap has been affixed for individual 
or combined spectrum holding in above 1 GHz band.

In May 2018 the Telecom Commission approved a set of TRAI 
recommendations creating a regulatory framework for internet 
telephony, the proliferation of broadband via public Wi-Fi networks, 
the introduction of in-flight connectivity (‘IFC’) service provider 
licences, the creation of a telecoms ombudsman under TRAI and for 
the broadcasting sector, ease of doing business proposals. The next 
step is for the development of the necessary frameworks and 
amendments to existing laws for the recommendations to come into 
effect. TRAI’s recommendations on net neutrality that were issued 
in November 2017 were not part of Telecom Commission’s May agenda 
and their review date is yet to be confirmed.

The Telecom Tribunal (‘TDSAT’) hearing for Vodafone 
India’s challenge against the financial demands by the Department 
of Telecommunications (‘DoT’) for approving the transfer of Vodafone 
India telecom is still pending.

For information on the proposed Vodafone Idea merger, see note 28 
“Commitments”.

For information on litigation in India, see note 29 “Contingent liabilities 
and legal proceedings” to the consolidated financial statements. 

Vodacom: South Africa 
In June 2017 the national regulatory authority (‘ICASA’) gave notice 
of its intention to conduct an inquiry to identify priority markets 
in the Electronic Communications Sector (‘ECS’). The purpose of the 
enquiry is to identify relevant wholesale and retail markets or market 
segments in the ECS that are generally prone to ex ante regulations, 
and to determine from these markets and market segments those 
that the authority intends to prioritise for market reviews and potential 
regulation. The report is not expected to be published before 
September 2019.

In August 2017 the Competition Commission (‘CompCom’) indicated 
that they will conduct a market inquiry into the market(s) for data 
services in South Africa (“the Data Services Market Inquiry”) covering all 
relevant players in the value chain who contribute to or influence prices 
of data services in South Africa. The review is ongoing. 

In September 2017 ICASA published an amendment to Termination 
Rate Regulations extending the MTRs and FTRs until 30 September 
2018. ICASA is in the process of constructing cost models that will 
inform MTRs and FTRs to be applied from October 2018, and the glide-
path that will apply thereafter.

In November 2017 the Minister of Telecommunications and Postal 
Services published an invitation to provide comments on the Electronic 
Communications Amendment Bill (‘Bill’), which stems from the ICT 
Policy White Paper published in October 2016. The Department 
of Telecommunications and Postal Services will submit the final Bill for 
adoption by the Cabinet and Parliament. 

ICASA’s inquiry into Equity Ownership by Historically Disadvantaged 
Groups (‘HDG’) is ongoing. The purpose of the inquiry is to determine 
ICASA’s approach to the implementation the ICT Sector Code, 
and ICASA’s promotion of B-BBEE and equity ownership by HDG’s. 
Currently the authority for regulating B-BBEE lies with the Department 
of Trade and Industry, and ICASA’s present role has been restricted 
to implementing the requirement of the B-BBEE Act and associated 
regulations. ICASA has announced that a public hearing will be held 
on 16 and 17 May 2018, after which they will publish their findings.

Vodacom: Democratic Republic of Congo
In June 2017 the Tax Authority commenced investigations on whether 
Vodacom Congo’s 2G licence renewal in December 2015 was legally 
obtained. Vodacom Congo has made representations to show that 
the process followed and fees paid in renewing the licence were 
in accordance with the law. 

In September 2017, the Public Prosecutor commenced its SIM 
registration investigation with all MNOs. The outcome of the 
investigation has not yet been communicated. 

In March 2018 an ordinance law was signed that included the extension 
of 10% excise duty on telecommunications services that are provided 
free to the end user, such as promotions with free minutes, data usage 
and messaging. Vodacom DRC is participating in industry association 
engagement with the DRC government to clarify aspects of the law.

Vodacom DRC continues to participate in industry association 
engagement with the DRC government to clarify aspects of the law 
and apply for any necessary exemptions on the requirements, applying 
to all industries from March 2018, that all sub-contracts must be with 
Congolese owned and registered companies only.

Vodacom: Tanzania 
In July 2017 Vodacom Tanzania acquired 2x7MHz and 2x14MHz 
spectrum in the 3.5GHz band at a cost of US$70,000, expiring 
in July 2031. 

In July 2017 Vodacom Tanzania received a non-compliance order 
and US$900,000 penalty from the national regulatory authority 
(‘TCRA’) in relation to SIM registration tests conducted in December 
2016. In December 2017 Vodacom Tanzania received a further non-
compliance order in relation to tests conducted in September 2017. 
Vodacom Tanzania has submitted its defence and awaits TCRA’s final 
decision. Vodacom Tanzania continues to work with TCRA and industry 
to execute the SIM registration compliance actions.

In December 2017 TCRA published a new MTR of TZS15.60 per minute 
from 1 January 2018. The glide path reduces the MTR to TZS2.00 per 
minute by January 2022. Vodacom Tanzania has filed an appeal with the 
Fair Competition Commission. 

In January 2018 Lawful Enforcement Regulations were issued 
introducing a lawful intercept system. 

In February 2018 Vodacom Tanzania’s application for the Payment 
System Licence was approved by the Central Bank of Tanzania along 
with permission to continue providing mobile money services pending 
the processing of the Electronic Money Issuer Licence application. 

In March 2018 TCRA announced its intention to auction 2x20 MHz 
spectrum in the 700 MHz band in June 2018. 

In April 2018 ICASA introduced End User and Subscriber Service Charter 
Amendment Regulations 2018, which includes regulation on data 
transfer and rollover requirements for data bundles.

In March 2018 TCRA commenced a review to determine if there 
is significant market power in the mobile financial services and 
telecommunications markets. Findings are due by December 2018.

The timeframe for ICASA’s Invitation to Apply (‘ITA’) spectrum licensing 
process in the 700MHz, 800MHz and 2.6GHz bands remains deferred 
whilst the judicial review process in the High Court is ongoing.

Vodafone Group Plc Annual Report 2018Other informationVodacom: Mozambique
In July 2017 the national regulatory authority (‘INCM’) notified 
Vodacom Mozambique to comply with the National Security Authority 
implementation of interception capability on Mobile Operators. 

In November 2017 INCM completed the cost study on MTRs and the 
glide path sets the MTR at Mt0.43 per minute from 1 January 2018 
reducing to Mt0.36 by 1 January 2020. 

Vodacom Mozambique has submitted an application to INCM for the 
renewal of its 2G licence that expires in August 2018. 

INCM has announced its intention to auction 800 MHz, 1800 MHz, 
and 2.1GHz in the second half of 2018.

INCM has so far issued draft Licensing, Infrastructure Sharing, 
and Competition Law Regulations for consultation under the 
requirements of the Communications Act 2016.

Vodacom: Lesotho
In January 2018 the Central Bank granted Vodacom Lesotho an annual 
mobile financial services licence. 

The national regulatory authority (‘LCA’) sector review is ongoing and 
the draft paper raises concerns in relation to a two-player market 
structure. Vodacom Lesotho has submitted comments on the draft 
paper and results of the sector review are expected later in 2018.

International roaming in Africa
Vodacom has participated throughout the East Africa Community 
(‘EAC’) Roaming consultation process and have submitted an impact 
assessment to the Tanzania Ministry of Communications in September 
2016 and presented views at the February 2017 East African Legislative 
Assembly conference. There have been no further initiatives from the 
TCRA on EAC Roaming, and Vodacom Tanzania has not participated 
in the proposed EAC Roaming Regulation rates to date.

CRASA will commission a cost model review to inform regulation 
of wholesale and retail roaming rates across the Region. The study 
is expected to start in September 2018 with an introductory stake-
holders’ session expected to be scheduled by June 2018.

Turkey
In December 2017 Basket Law 7061 for Tax Regime changes was issued. 
Telecommunication tax changes include the harmonisation of the 
Special Communication Tax (‘SCT’) rate to 7.5% across mobile and fixed 
services (data, voice and SMS), and that VAT and SCT applied to roaming 
charges will be limited to the margin between costs and revenue.

In December 2017 the national regulatory authority (‘ICTA’) initiated 
the market review process for Broadband Market 3a and 3b including 
remedies for margin squeeze test and VULA. Vodafone Turkey has 
submitted its response and the review is expected to be completed 
by the end of 2018.

ICTA’s proposed action to broaden the scope of the 3G coverage 
to include new metropolitan areas is still suspended by the Council 
of State motion, as Vodafone Turkey’s appeal to the administrative court 
is still pending.

Australia
In April 2017 Vodafone Hutchison Australia (‘VHA’) acquired 2x5MHz 
national spectrum in the 700mHz band at a cost of AU$285 million, 
expiring in December 2030.

In June 2017 VHA made a submission to the National Broadband 
Network’s (‘NBN’) access pricing review. VHA’s submission urged 
significant and urgent changes to the NBN pricing regime which 
it argued was distorting retail service providers’ incentives to efficiently 
use the NBN’s infrastructure.

In December 2017 the NBN announced new pricing arrangements for 
retail service providers in response to its access pricing review. This has 
allowed VHA to restructure its pricing to increase demand for faster 
speed tier plans.

203

In December 2017 VHA purchased 2x5MHz spectrum in the 1800 MHz 
band in Regional Western Australia and 2x10MHz spectrum in the 
2.1GHz band in Hobart and Darwin for a total cost of AU$7,237,000.

In April 2018 the ACCC published the final report on its market study 
of the communications sector which included recommendations 
on a range of competition and consumer issues. The study determined 
that strong price competition exists in fixed and mobile despite 
considerable concentration of players including Telstra’s dominance 
in regional Australia.

Egypt
In October 2017 a price increase of 25% was implemented on all airtime 
tariffs by all operators including Vodafone Egypt. The increase had been 
approved by the national regulatory authority (‘NTRA’) in response 
to the inflationary effect of the Egyptian pound devaluation. 

The arbitration case with Etisalat Misr concerning the Administrative 
Court ruling in favour of Vodafone Egypt regarding NTRA’s authority 
to set MTRs between operators is still pending. The arbitration tribunal 
is expected to set a date for the ruling following cross-examinations and 
witness statements during May 2018.

For information on litigation in Egypt, see note 29 “Contingent liabilities 
and legal proceedings” to the consolidated financial statements.

Ghana
In January 2018 Vodafone Ghana paid 30% of the judgment debt 
(€4.8 million) in line with a Conditional Stay of Execution in relation 
to a High Court decision, affirmed by a panel of the Court of Appeal, 
on a parcel of land located at Afransi in the Central Region of Ghana. 
This land was originally granted to Ghana Telecom by the Ghana Lands 
Commission. The Twidan Royal family of Gomoa Afransi stool contested 
Vodafone Ghana’s title to the land in Court and secured a Judgment 
Debt equivalent to c€13.6 million. Vodafone is currently preparing to file 
its submission on the appeal against the substantive judgment of the 
High Court.

New Zealand
In August 2017 the New Zealand Government introduced the 
Telecommunications (New Regulatory Framework) Amendment 
Bill that, from December 2019, will establish regulated access to the 
existing Ultra-Fast Broadband fibre to the premises (‘FTTP’) initiative, 
and deregulate copper access where FTTP exists. The Bill will also 
streamline processes to amend regulation in the mobile market, 
and increase regulatory oversight of retail service quality.

In August 2017 the New Zealand Government awarded contracts 
to expand broadband coverage in rural areas and address mobile 
blackspots, with a subsidy of NZ$150 million. The Rural Connectivity 
Group, a joint venture between Vodafone New Zealand, Spark and 
2Degrees, was awarded a contract to build a minimum of 400 new cell 
sites that will expand coverage and deliver fixed wireless and mobile 
services over the next five years.

Safaricom: Kenya
Safaricom continues to work with the authorities to ensure 
an effective transition to the national regulatory authority’s (‘CA’) 
new registration process.

CA is yet to release its response to the comments submitted 
by operators to their initial study on competition within the 
Telecommunication sector.

Qatar
In March 2018 Vodafone Qatar’s mobile licence was extended 
to 28 June 2068. 

In March 2018 Qatar Foundation completed its acquisition 
of Vodafone’s stake in the joint venture company that controls 
Vodafone Qatar.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information204

Regulation (continued) 
Unaudited information

Overview of spectrum licences at 31 March 2018

Country by region
Europe region
Germany 

Italy 

UK

Spain

Netherlands

Ireland

Portugal 

Romania

Greece

Czech Republic

Hungary

700MHz
Quantity1
(Expiry date)

800MHz 
Quantity1
(Expiry date)

900MHz 
Quantity1
(Expiry date)

1400/1500MHz
Quantity1
(Expiry date)

1800MHz 
Quantity1
(Expiry date)

2x10
(2033)

2x10
(2025)

2x10
 (2033)

1x20
(2033)

2x25
 (2033)

2x10
 (2029)

2x10
(2018)

2.6GHz
Quantity1
(Expiry date)

3.5GHz
Quantity1
(Expiry date)

2x20+25
 (2025)

1x42
(2021)

2x15
(2029)

n/a

2.1GHz
Quantity1
(Expiry date)

2x10+5 
 (2020)
2x52
 (2025)
2x15+5
 (2021)

2x15
See note3
2x15+5
(2030)
2x20+5
(2020)
2x15
(2022)
2x20
(2033)

2x20+25
 (2033)
2x20+20 
(2030)
2x10
(2030)
n/a

2x20+25
(2027)

2x15+5
(2020)
2x20+5
(2021)

1x15
(2029)
2x20+20
(2030)

2x20
(2025)
2x15
(2019)

2x20
(2029)
2x20+25
(2029)

2x20+20
(2030)

2x15+5
(2025)
2x52
(2029)
2x56
(2021)
2x20+5
(2020)

1x50
(2038)
n/a

n/a

1x1054
(2032)
n/a

2x20
(2025)
n/a

n/a

2x30
(2034)

n/a

2x30+25
(2033)

2x21
(2020)

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

2x10
 (2033)
2x10
(2030)
2x10
(2029)
2x10
(2030)
2x10
(2027)

2x10
(2029)
2x10
(2030)

2x10
 (2029)
2x10
(2029)

1x20
(2029)

1x20
(2023)
n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

2x15
 (2018)
2x52
(2029)
2x6
See note3
2x20
(2030)
2x20
(2030)
2x25
(2030)
2x6 
(2021)
2x142
(2027)
2x30
(2029)
2x10
(2027)
2x152
(2035)
2x27
(2029)
2x15
(2022)5

2x9
(2031)
2x142
(2030)
2x56
(2024)
2x25
(2026)

2x17
See note3
2x10
(2028)
2x10
(2030)
2x10
(2030)
2x5
(2021)
2x52
(2027)
2x10
(2029) 
2x15
(2027)

2x10
(2021)
2x10
(2022)5
2x1
(2029)5
2x8
(2031)
2x22
(2030)
2x46
(2024)
2x15
(2026)

Albania

n/a

n/a

Malta

n/a

2x10
(2033)

Vodafone Group Plc Annual Report 2018Other information700MHz
Quantity1
Country by region
(Expiry date)
Africa, Middle East and Asia-Pacific
India7
n/a 
Vodacom: South Africa8
n/a
n/a
Vodacom: Democratic 
Republic of Congo
Lesotho9
Mozambique

n/a
n/a

Tanzania

Turkey

Australia11

Egypt

New Zealand

Safaricom: Kenya 

Ghana

Qatar (Sold March 2018)

n/a

n/a

n/a

n/a

2x15
(2031)
n/a

n/a

n/a

205

800MHz 
Quantity1
(Expiry date)

900MHz 
Quantity1
(Expiry date)

1400/1500MHz
Quantity1
(Expiry date)

1800MHz 
Quantity1
(Expiry date)

2.1GHz
Quantity1
(Expiry date)

2.6GHz
Quantity1
(Expiry date)

3.5GHz
Quantity1
(Expiry date)

n/a (2021–2036)7
2x118
n/a
2x6
n/a
(2028)
2x229
2x8
(2018)10
2x8
(2031)

n/a

2x209
n/a

n/a (2021–2036)7 (2030–2036)7
2x15+58
2x128
n/a
2x10+15
2x18
n/a
(2032)
(2028)
2x159
2x309
2x15+10
2x8
(2018)10
(2023)
2x15
2x10
(2031)
(2031)

n/a
n/a

n/a

n/a
n/a
n/a

1x409
n/a

n/a

2x10
(2029)

2x10 
(850MHz)
(2028)
n/a

n/a

2x10
(TBC)12
n/a

2x10
(2029)

2x11
(2023)
2x12
(2029)
2x8 
(annual)

2x13
(2031)
2x15
(2031)
2x17
(2024)
2x8
(2019)
2x11
(2028)

n/a

n/a

n/a

n/a

n/a

n/a

n/a

2x10
(2029)

2x15+5
(2029)

2x15+10
(2029)

2x25+5
(2032) 

2x20
(2031)
2x25+10
(2021)
2x10
(2022)
2x15
(2023)13
2x15
(2028)

n/a

n/a

2x15+5 
(2028)
n/a

n/a

2x20
(Trial)

2x30 
(2028)

2x10
(2031)
2x25
(2021)
2x20
(2024)
2x10
(2019)
2x20
(2028)
2x52
(2029)

n/a
n/a
2x15
(2026)
1x429
n/a

2x7+2x14
(2031)

n/a

n/a

n/a

2x28
(2022)
n/a

n/a

n/a

Notes:
1  Single (or unpaired) blocks of spectrum are used for asymmetric data (non-voice) use; block quantity has been rounded to the nearest whole number.
2  Blocks within the same spectrum band but with different licence expiry dates are separately identified.
3  UK – 900MHz, 1800MHz and 2.1GHz – indefinite licence with a five year notice of revocation.
4 
5  Hungary – 900MHz and 1800MHz – conditional options to extend these licences to 2034.
6  Albania – spectrum acquired from PLUS’ exit from market.
7 
8  Vodacom’s South African spectrum licences are renewed annually. As part of the migration to a new licensing regime the national regulator has issued Vodacom a service licence and a network 

India comprises 22 separate service area licences with a variety of expiry dates.

Ireland – 105MHz in cities, 85MHz in regions.

licence which will permit Vodacom to offer mobile and fixed services. The service and network licences have a 20 year duration and will expire in 2028. 

9  Vodacom’s Lesotho spectrum licences are renewed annually. N.B. 1x40MHz in 2.6GHz column is actually 2.3GHz.
10  Licence renewal due 31 May 2018.
11  Australia – table refers to Sydney/Melbourne only. In total VHA has:

– 700MHz band – 2x5 MHz across Australia.
– 850MHz band – 2x10MHz in Sydney/Melbourne/Brisbane/Adelaide/Perth and 2x5MHz across the rest of Australia. 
– 900MHz band – 2x8MHz across Australia.
–  800MHz band – 2x30MHz in Sydney/Melbourne, 2x25MHz in Brisbane/Adelaide/Perth/Canberra, 2x15MHz in South-West Western Australia, 2x10MHz in Victoria/North Queensland 

and 2x5MHz in Darwin/Tasmania/South Queensland.

–  2.1GHz band (excluding short-term 2.1GHz licences), VHA holds 2x25 MHz in Sydney/Melbourne, 2x20MHz in Brisbane/Adelaide/Perth, 2x20MHz Darwin/Hobart, 2x10 MHz in Canberra 

and 2x5MHz in regional Australia.

12  Kenya – awaiting confirmation of full licence terms.
13  Ghana – the NRA has issued provisional licences with the intention of converting them to full licences once the NRA has been reconvened.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
206

Regulation (continued) 
Unaudited information

Mobile Termination Rates (‘MTRs’) 
National regulators are required to take utmost account of the Commission’s existing recommendation on the regulation of fixed and MTRs. 
This recommendation requires MTRs to be set using a long run incremental cost methodology. Over the last three years MTRs effective for our 
subsidiaries were as follows:

Country by region
Europe
Germany (€ cents)
Italy (€ cents) 
UK (GB £ pence)
Spain (€ cents) 
Netherlands (€ cents)
Ireland (€ cents)
Portugal (€ cents) 
Romania (€ cents)
Greece (€ cents)
Czech Republic (CZK)
Hungary (HUF)
Albania (ALL)
Malta (€ cents)
Africa, Middle East and Asia-Pacific
India (rupees)
Vodacom: South Africa (ZAR)
Vodacom: Democratic Republic of Congo 
(USD cents)
Lesotho (LSL/ZAR)
Mozambique (MZN/USD cents)
Tanzania (TZN) 
Turkey (lira)
Australia (AUD cents)
Egypt (PTS/piastres)
New Zealand (NZD cents)
Safaricom: Kenya (shilling)
Ghana (peswas)
Qatar (dirhams) (Sold March 2018)

2016

 2017

1.66
0.98
0.68
1.09
1.86
2.60
0.83
0.96
1.08
0.27
1.71
1.48
0.40

0.14
0.16
3.40

0.32
0.86
28.57
0.03
1.70
10.00
3.56
0.99
5.00
9.00

1.10
0.98
0.50
1.09
1.86
0.84
0.79
0.96
1.07
0.248
1.71
1.48
0.40

0.144
0.13
2.70

0.26
0.44
26.96
0.03
1.70
10.00
3.56
0.99
5.00
7.62

1 April 20182

0.95 (1 Dec 2018)
0.95 (1 Jan 2019)
0.49 (1 Jun 2018)
0.66 (1 Dec 2018)

0.84 (1 May 2018)
0.95 (1 Jan 2019)

1.22 (1 Sep 2018)

2.20 (1 Jan 2019)

0.39 (1 Jan 2019)

20181

1.07
0.98
0.50
0.70
0.5813
0.79
0.75
0.96
0.96
0.248
1.71
1.48
0.40

0.064
0.13
2.40

0.20
0.48
15.60
0.03
1.70
11.00
3.56
0.99
5.00
7.62

Notes: 
1  All MTRs are based on end of financial year values.
2  MTR changes already announced to be implemented after 1 April 2018 are included at the current rate or where a glide-path or a final decision has been determined by the national 

regulatory authority. 

3  NL – an appeal process against ACM’s MTR/FTR market decision began with a decision not expected until June 2018 at the earliest
4 

IN – 2018 MTR has been challenged this Regulation in the Bombay High Court. The next hearing is due 11 June 2018. Vodafone India’s petition in Delhi High Court against TRAI’s previous IUC 
regulation of February 2015, that had reduced the MTR to INR 0.14 is next listed on 24 May 2018. 

Vodafone Group Plc Annual Report 2018Other information207

Alternative performance measures 
Unaudited information

In the discussion of the Group’s reported operating results, alternative performance measures are presented to provide readers with additional 
financial information that is regularly reviewed by management. However, this additional information presented is not uniformly defined by all 
companies including those in the Group’s industry. Accordingly, it may not be comparable with similarly titled measures and disclosures by other 
companies. Additionally, certain information presented is derived from amounts calculated in accordance with IFRS but is not itself an expressly 
permitted GAAP measure. Such alternative performance measures should not be viewed in isolation or as an alternative to the equivalent 
GAAP measure.

Service revenue
Service revenue comprises all revenue related to the provision of ongoing services including, but not limited to, monthly access charges, airtime 
usage, roaming, incoming and outgoing network usage by non-Vodafone customers and interconnect charges for incoming calls. We believe that 
it is both useful and necessary to report this measure for the following reasons:

 – It is used for internal performance reporting;

 – It is used in setting director and management remuneration; and

 – It is useful in connection with discussion with the investment analyst community.

A reconciliation of reported service revenue to the respective closest equivalent GAAP measure, revenue, are provided in the “Our financial 
performance” section on pages 22 to 29 and the “Prior year operating results” on pages 178 to 182.

Adjusted EBITDA and adjusted EBITDA margin
Adjusted EBITDA is operating profit excluding share of results in associates and joint ventures, depreciation and amortisation, gains/losses on the 
disposal of fixed assets, impairment losses, restructuring costs arising from discrete restructuring plans, other operating income and expense and 
significant items that are not considered by management to be reflective of the underlying performance of the Group. We use adjusted EBITDA, 
in conjunction with other GAAP and non-GAAP financial measures such as adjusted EBIT, adjusted operating profit, operating profit and net profit, 
to assess our operating performance. We believe that adjusted EBITDA is an operating performance measure, not a liquidity measure, as it includes 
non-cash changes in working capital and is reviewed by the Chief Executive to assess internal performance in conjunction with adjusted EBITDA 
margin, which is an alternative sales margin figure. We believe it is both useful and necessary to report adjusted EBITDA as a performance measure 
as it enhances the comparability of profit across segments.

Because adjusted EBITDA does not take into account certain items that affect operations and performance, adjusted EBITDA has inherent limitations 
as a performance measure. To compensate for these limitations, we analyse adjusted EBITDA in conjunction with other GAAP and non-GAAP 
operating performance measures. Adjusted EBITDA should not be considered in isolation or as a substitute for a GAAP measure of operating 
performance. A reconciliation of adjusted EBITDA and adjusted EBITDA margin to the closest equivalent GAAP measure, operating profit, is provided 
in note 2 “Segmental analysis” to the consolidated financial statements and page 217 respectively.

Group adjusted EBIT, adjusted operating profit and adjusted earnings per share
Group adjusted EBIT and adjusted operating profit exclude impairment losses, restructuring costs arising from discrete restructuring plans, 
amortisation of customer bases and brand intangible assets, other operating income and expense and other significant one-off items. Adjusted EBIT 
also excludes the share of results in associates and joint ventures. Adjusted earnings per share also excludes certain foreign exchange rate 
differences, together with related tax effects. We believe that it is both useful and necessary to report these measures as they are used for internal 
performance reporting, in setting director and management remuneration and in connection with discussions with the investment analyst 
community and debt rating agencies.

Adjusted EBIT is reconciled to the respective closest equivalent GAAP measure, operating profit, in the “Our financial performance” section 
on page 22. A reconciliation of adjusted operating profit to the respective closest equivalent GAAP measure, operating profit, is provided in note 2 
“Segmental analysis” to the consolidated financial statements. A reconciliation of adjusted earnings per share to basic earnings per share is provided 
in the “Our financial performance” section on page 24. 

Cash flow measures and capital additions
In presenting and discussing our reported results, free cash flow (pre-spectrum), free cash flow, capital additions and operating free cash flow 
are calculated and presented even though these measures are not recognised within IFRS. We believe that it is both useful and necessary 
to communicate free cash flow to investors and other interested parties, for the following reasons:

 – Free cash flow (pre-spectrum) and free cash flow allows us and external parties to evaluate our liquidity and the cash generated by our 

operations. Free cash flow (pre-spectrum) and capital additions do not include payments for licences and spectrum included within intangible 
assets, items determined independently of the ongoing business, such as the level of dividends, and items which are deemed discretionary, such 
as cash flows relating to acquisitions and disposals or financing activities. In addition, it does not necessarily reflect the amounts which we have 
an obligation to incur. However, it does reflect the cash available for such discretionary activities, to strengthen the consolidated statement 
of financial position or to provide returns to shareholders in the form of dividends or share purchases;

 – Free cash flow facilitates comparability of results with other companies, although our measure of free cash flow may not be directly comparable 

to similarly titled measures used by other companies;

 – These measures are used by management for planning, reporting and incentive purposes; and

 – These measures are useful in connection with discussion with the investment analyst community and debt rating agencies.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information208

Alternative performance measures (continued) 
Unaudited information

A reconciliation of cash generated by operations, the closest equivalent GAAP measure, to operating free cash flow and free cash flow, 
is provided below.

Cash generated by operations (refer to note 18)
Capital additions
Working capital movement in respect of capital additions
Disposal of property, plant and equipment
Restructuring costs
Other
Operating free cash flow
Taxation
Dividends received from associates and investments
Dividends paid to non-controlling shareholders in subsidiaries
Interest received and paid
Free cash flow (pre-spectrum)
Licence and spectrum payments
Restructuring payments
Free cash flow

2018 
€m
13,860 
(7,321)
171 
41 
250 
– 
7,001 
(1,010)
489 
(310)
(753)
5,417 
(1,123)
(250)
4,044 

2017
€m 
13,781
(7,675)
(822)
43 
266 
34 
5,627 
(761)
433 
(413)
(830)
4,056 
(474)
(266)
3,316 

 2016
€m 
13,497
(10,561)
(140)
164 
252 
(4)
3,208 
(738)
92 
(309)
(982)
1,271 
(3,182)
(252)
(2,163)

2018 financial year guidance
The adjusted EBITDA and free cash flow guidance measures for the year ended 31 March 2018 were forward-looking alternative performance 
measures based on the Group’s assessment of the global macroeconomic outlook and foreign exchange rates of €1:ZAR14.6, €1:£0.85, €1:TRY4.0 
and €1:EGP19.1. These guidance measures exclude the impact of licence and spectrum payments, material one-off tax-related payments, 
restructuring costs and any fundamental structural change to the Eurozone. They also assume no material change to the current structure of the 
Group. We believe it is both useful and necessary to report these guidance measures to give investors an indication of the Group’s expected future 
performance, the Group’s sensitivity to foreign exchange movements and to report actual performance against these guidance measures. 

Reconciliations of adjusted EBITDA and free cash flow to the 2018 financial year guidance basis is shown below.

Reported
Other activity (including M&A)
Foreign exchange
Guidance basis

Adjusted EBITDA

Free cash flow 
(pre-spectrum)

2018 
€m
14,737
–
266
15,003

2017
€m 
14,149
(476)
(248)
13,425

Growth
%
4.2

11.8

2018
€m 
5,417
19
142
5,578

Other
Certain of the statements within the Strategic Report contains forward-looking alternative performance measures for which at this time 
there is no comparable GAAP measure and which at this time cannot be quantitatively reconciled to comparable GAAP financial information. 
Certain of the statements within the section titled “Looking ahead” on page 19 contain forward-looking non-GAAP financial information which 
at this time cannot be quantitatively reconciled to comparable GAAP financial information.

Organic growth and change at constant exchange rates
All amounts in this document marked with an “*” represent “organic growth”, which presents performance on a comparable basis in terms 
of merger and acquisition activity and foreign exchange rates. “Change at constant exchange rates” presents performance on a comparable basis 
in terms of foreign exchange rates only. Whilst neither of these measures are intended to be a substitute for reported growth, nor are they superior 
to reported growth, we believe that these measures provide useful and necessary information to investors and other interested parties for the 
following reasons: 

 – They provide additional information on underlying growth of the business without the effect of certain factors unrelated to its 

operating performance;

 – They are used for internal performance analysis; and

 – They facilitate comparability of underlying growth with other companies (although the term “organic” is not a defined term under IFRS and may 

not, therefore, be comparable with similarly titled measures reported by other companies).

The Group’s organic growth rates for all periods exclude the results of Vodafone India (excluding its 42% stake in Indus Towers), which are now 
reported in discontinued operations, and the results of Vodafone Netherlands following the disposal of its consumer fixed business and subsequent 
merger into VodafoneZiggo, as well as the results of VodafoneZiggo after the merger. In addition, operating segment organic service revenue growth 
rates for the quarter ended 31 December 2017 and the quarter and year ended 31 March 2018 have been amended to exclude the adverse impact 
of changes to intercompany interconnect rates.

Vodafone Group Plc Annual Report 2018Other information209

For all periods during the year ended 31 March 2016, Group and operating segment organic growth rates were also adjusted to exclude the 
beneficial impact of settlements of historical interconnect rate dispute in the UK in both the year ended 31 March 2016 and 31 March 2015 and the 
beneficial impact of an upward revision to interconnect revenue in Egypt from a re-estimation by management of the appropriate historical mobile 
interconnection rate during the year ended 31 March 2015. For all periods during the year ended 31 March 2017, Group and operating segment 
organic growth rates were also adjusted to exclude the beneficial impact of a settlement of historical interconnect rate dispute in the UK in the year 
ended 31 March 2016. For all periods during the year ended 31 March 2018, operating segment organic service revenue growth rates have been 
adjusted to exclude the adverse impact of changes to intercompany interconnect rates.

We have not provided a comparative in respect of organic growth rates as the current rates describe the change between the beginning and 
end of the current year, with such changes being explained by the commentary in this news release. If comparatives were provided, significant 
sections of the commentary from the news release for the prior year would also need to be included, reducing the usefulness and transparency 
of this document.

Reconciliations of organic growth to reported growth are shown where used or in the following tables.

Year ended 31 March 2018
Revenue
Europe
AMAP

Of which: Turkey
Of which: Egypt 

Other
Eliminations
Total
India

Adjusted EBITDA
Germany
Italy
UK
Spain
Other Europe
Europe
Vodacom
Other AMAP

Of which: Turkey
Of which: Egypt 

AMAP
Other
Total
India 

Percentage point change in adjusted EBITDA margin
Europe
AMAP
Other AMAP 

Of which: Turkey
Of which: Egypt 

Group

Adjusted EBIT
Group

Adjusted operating profit
Europe
AMAP
Other
Total
India 

2018
€m

2017
€m

Reported
%

Other activity 
(including M&A)
pps

Foreign
 exchange
pps

33,888 
11,462 
2,845 
961 
1,408 
(187)
46,571 
4,670 

4,010 
2,329 
1,762 
1,420 
1,515 
11,036 
2,203 
1,554 
644 
413 
3,757 
(56)
14,737 
1,030 

32.6%
32.8%
26.9%
22.6%
43.0%
31.6%

34,550 
11,773 
3,052 
1,329 
1,390 
(82)
47,631 
5,853 

3,617 
2,229 
1,212 
1,360 
1,865 
10,283 
2,063 
1,791 
646 
590 
3,854 
12 
14,149 
1,596 

29.8%
32.7%
27.6%
21.2%
44.4%
29.7%

(1.9)
(2.6)
(6.8)
(27.7)

(2.2)
(20.2)

10.9 
4.5 
45.4 
4.4 
(18.8)
7.3 
6.8 
(13.2)
(0.3)
(30.0)
(2.5)

4.2 
(35.5)

2.8 
0.1 
(0.7)
1.4 
(1.4)
1.9 

4.1 
0.5 
0.1 
– 

2.7 
– 

(0.1)
0.1 
(1.2)
0.6 
26.8 
5.1 
– 
1.0 
0.3 
– 
0.3 

4.3 
– 

0.2 
(0.1)
(0.1)
– 
– 
0.3 

0.8 
11.5 
21.2 
48.0 

3.3 
1.7 

(0.1)
– 
7.6 
– 
(0.3)
0.6 
(0.3)
24.1 
22.6 
44.9 
10.8 

3.3 
1.0 

(0.1)
(0.3)
1.0 
0.1 
(0.6)
– 

Organic
%

3.0 
9.4 
14.5 
20.3 

3.8 
(18.5)

10.7 
4.6 
51.8 
5.0 
7.7 
13.0 
6.5 
11.9 
22.6 
14.9 
8.6 

11.8 
(34.5)

2.9 
(0.3)
0.2 
1.5 
(2.0)
2.2 

4,827 

3,970 

21.6 

20.7 

4.9 

47.2 

2,895 
2,453 
(132)
5,216 
990 

1,890 
2,238 
6 
4,134 
480 

53.2 
9.6 

26.2 
106.3 

34.8 
(1.6)

17.4 
0.1 

(1.7)
9.9 

5.4 
4.3 

86.3 
17.9 

49.0 
110.7 

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
210

Alternative performance measures (continued) 
Unaudited information

2018
€m

2017
€m

Reported
%

Other activity 
(including M&A)
pps

Foreign
 exchange
pps

Organic
%

Year ended 31 March 2018 (continued)
Service revenue 
Germany
Mobile service revenue 
Fixed service revenue 
Italy
Mobile service revenue 
Fixed service revenue 
UK
Mobile service revenue 
Fixed service revenue 
Spain
Other Europe

Of which: Ireland
Of which: Portugal 
Of which: Greece

Eliminations
Europe
Mobile service revenue 
Fixed service revenue 
Vodacom

Of which: South Africa 
Of which: International operations 

Other AMAP

Of which: Turkey 
Of which: Egypt 
Of which: New Zealand 

AMAP
Other 
Eliminations 
Total service revenue 
Other revenue
Revenue 

Other growth metrics
Group – Enterprise service revenue 
Europe – Enterprise service revenue 
AMAP – Enterprise service revenue 
Group – IoT revenue 
Germany – Operating expenses 
Italy – Operating expenses 
UK – Operating expenses 
Spain – Consumer converged revenues 
Spain – Operating expenses 
South Africa – Data revenue 
South Africa – Voice revenue 
India – Service revenue 
Excluding the impact of legal settlement: 

Group – Service revenue
Germany – Service revenue
Germany – Fixed service revenue
Germany – Adjusted EBITDA

10,262 
6,087 
4,175 
5,302 
4,310 
992 
6,094 
4,629 
1,465 
4,587 
4,625 
949 
950 
815 
(157)
30,713 
21,778 
8,935 
4,656 
3,601 
1,034 
4,845 
2,146 
927 
1,099 
9,501 
1,037 
(185)
41,066 
5,505 
46,571 

12,018 
9,504 
2,042 
747 
(2,537)
(1,265)
(1,911)
1,804 
(1,121)
1,540 
1,459 
4,643 

41,066 
10,262 
4,175 
4,010 

10,006 
6,071 
3,935 
5,247 
4,365 
882 
6,632 
5,079 
1,553 
4,507 
5,756 
954 
911 
789 
(173)
31,975 
23,351 
8,624 
4,447 
3,396 
1,001 
5,509 
2,310 
1,278 
1,169 
9,956 
1,138 
(82)
42,987 
4,644 
47,631 

12,735 
10,164 
2,098 
697 
(2,597)
(1,346)
(2,111)
1,586 
(1,149)
1,352 
1,505 
5,834 

42,987 
10,006 
3,935 
3,617 

Excluding the impact of regulation, German legal settlement and handset financing: 

Group – Enterprise service revenue
Group – Adjusted EBITDA
Europe – Service revenue 
Europe – Adjusted EBITDA
Germany – Service revenue
Germany – Mobile service revenue
UK – Service revenue 
UK – Mobile service revenue 
UK – Adjusted EBITDA
UK – Adjusted EBITDA margin
Group – Adjusted EBITDA margin
Ireland – Service revenue
India – Service revenue

12,018 
14,737 
30,713 
11,036 
10,262 
6,087 
6,094 
4,629 
1,762 
24.9%
31.6%
949 
4,643 

12,735 
14,149 
31,975 
10,283 
10,006 
6,071 
6,632 
5,079 
1,212 
17.5%
29.7%
954 
5,834 

2.6 
0.3 
6.1 
1.0 
(1.3)
12.5 
(8.1)
(8.9)
(5.7)
1.8 
(19.6)
(0.5)
4.3 
3.3 

(3.9)
(6.7)
3.6 
4.7 
6.0 
3.3 
(12.1)
(7.1)
(27.5)
(6.0)
(4.6)

(4.5)

(2.2)

(5.6)
(6.5)
(2.7)
7.2 
(2.3)
(6.0)
(9.5)
13.7 
(2.4)
13.9 
(3.1)
(20.4)

(4.5)
2.6 
6.1 
10.9 

(5.6)
4.2 
(3.9)
7.3 
2.6 
0.3 
(8.1)
(8.9)
45.4 
7.4 
1.9 
(0.5)
(20.4)

– 
0.1 
– 
0.2 
0.3 
– 
0.1 
0.1 
– 
0.3 
22.9 
0.3 
0.4 
0.4 

4.0 
4.9 
1.4 
– 
– 
– 
1.6 
0.1 
– 
– 
0.6 

3.1 

2.7 

4.2 
5.4 
(0.7)
5.5 
– 
– 
– 
– 
– 
– 
– 
– 

2.9
(1.0)
(2.6)
(2.5)

5.4 
0.4 
5.1 
– 
(0.1)
1.5 
3.9 
5.0 
(51.6)
(7.2)
(0.6)
1.8 
4.7 

– 
– 
– 
– 
– 
(0.1)
4.5 
4.6 
4.6 
– 
(0.4)
– 
(0.1)
– 

0.8 
0.8 
0.9 
0.3 
(1.1)
5.0 
21.2 
21.1 
48.2 
5.5 
11.7 

3.2 

3.3 

2.3 
1.2 
8.7 
1.4 
– 
– 
4.6 
– 
(0.1)
(1.1)
(1.5)
1.7 

3.2
– 
– 
(0.1)

2.3 
3.3 
0.8 
0.6 
– 
– 
4.5 
4.6 
7.6 
0.1 
– 
– 
1.7 

2.6 
0.4 
6.1 
1.2 
(1.0)
12.4 
(3.5)
(4.2)
(1.1)
2.1 
2.9 
(0.2)
4.6 
3.7 

0.9 
(1.0)
5.9 
5.0 
4.9 
8.3 
10.7 
14.1 
20.7 
(0.5)
7.7 

1.8 

3.8 

0.9 
0.1 
5.3 
14.1 
(2.3)
(6.0)
(4.9)
13.7 
(2.5)
12.8 
(4.6)
(18.7)

1.6
1.6 
3.5 
8.3 

2.1 
7.9 
2.0 
7.9 
2.5 
1.8 
0.3 
0.7 
1.4 
0.3 
1.3 
1.3 
(14.0)

Vodafone Group Plc Annual Report 2018Other information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
211

2018
€m

2017
€m

Reported
%

Other activity 
(including M&A)
pps

Foreign
 exchange
pps

Organic
%

2,636 
1,501 
1,135 
1,305 
1,051 
254 
1,524 
1,114 
410 
1,117 
1,144 
244 
232 
195 
(35)
7,691 
5,305 
2,386 
1,197 
946 
251 
1,163 
505 
232 
265 
2,360 
292 
(58)
10,285 
1,414 
11,699 

3,054 
203 
411 
993 
979 

10,285 
2,636 
1,135 

3,054 
7,691 
1,524 
1,114 
1,117 
979 

2,492 
1,500 
992 
1,298 
1,069 
229 
1,624 
1,218 
406 
1,109 
1,102 
235 
226 
189 
(32)
7,593 
5,412 
2,181 
1,198 
937 
252 
1,239 
526 
224 
303 
2,437 
314 
(23)
10,321 
1,020 
11,341 

3,071 
184 
380 
1,385 
1,379 

10,321 
2,492 
992 

3,071 
7,593 
1,624 
1,218 
1,109 
1,379 

5.8 
0.1 
14.4 
0.5 
(1.7)
10.9 
(6.2)
(8.5)
1.0 
0.7 
3.8 
3.8 
2.7 
3.2 

1.3 
(2.0)
9.4 
(0.1)
1.0 
(0.4)
(6.1)
(4.0)
3.6 
(12.5)
(3.2)

(0.3)

3.2 

(0.6)
10.3 
8.2 
(28.3)
(29.0)

(0.3)
5.8 
14.4 

(0.6)
1.3 
(6.2)
(8.5)
0.7 
(29.0)

0.1 
0.2 
– 
0.2 
0.2 
– 
0.1 
0.2 
– 
0.3 
0.2 
0.3 
0.3 
0.1 

– 
– 
– 
– 
(0.1)
– 
1.0 
– 
– 
– 
0.3 

– 

(0.9)

(0.1)
– 
– 
– 
– 

(1.0)
(4.0)
(10.2)

0.5 
(0.1)
4.9 
6.6 
1.1 
11.8 

– 
– 
– 
– 
– 
0.2 
2.7 
2.6 
2.6 
– 
(0.7)
0.2 
0.1 
– 

0.5 
0.5 
0.5 
5.9 
4.3 
11.5 
15.3 
18.3 
15.1 
11.4 
10.7 

2.7 

2.9 

2.2 
1.5 
4.9 
7.9 
7.8 

2.7
– 
– 

2.2 
0.5 
2.7 
2.6 
– 
7.8 

5.9 
0.3 
14.4 
0.7 
(1.5)
11.1 
(3.4)
(5.7)
3.6 
1.0 
3.3 
4.3 
3.1 
3.3 

1.8 
(1.5)
9.9 
5.8 
5.2 
11.1 
10.2 
14.3 
18.7 
(1.1)
7.8 

2.4 

5.2 

1.5 
11.8 
13.1 
(20.4)
(21.2)

1.4
1.8 
4.2 

2.1 
1.7 
1.4 
0.7 
1.8 
(9.4)

Quarter ended 31 March 2018
Service revenue 
Germany
Mobile service revenue 
Fixed service revenue 
Italy
Mobile service revenue 
Fixed service revenue 
UK
Mobile service revenue 
Fixed service revenue 
Spain
Other Europe

Of which: Ireland
Of which: Portugal 
Of which: Greece

Eliminations
Europe
Mobile service revenue 
Fixed service revenue 
Vodacom

Of which: South Africa 
Of which: International operations 

Other AMAP

Of which: Turkey 
Of which: Egypt 
Of which: New Zealand 

AMAP
Other 
Eliminations 
Total service revenue 
Other revenue
Revenue 

Other growth metrics
Group – Enterprise service revenue 
Group – IoT revenue 
South Africa – Data revenue 
India – Revenue 
India – Service revenue 
Excluding the impact of legal settlement: 

Group – Service revenue 
Germany – Service revenue 
Germany – Fixed service revenue 

Excluding the impact of regulation, German legal 
settlement and handset financing: 

Group – Enterprise service revenue
Europe – Service revenue 
UK – Service revenue 
UK – Mobile service revenue 
Spain – Service revenue 
India – Service revenue 

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
212

Alternative performance measures (continued) 
Unaudited information

Quarter ended 31 December 2017
Service revenue 
Germany
Mobile service revenue 
Fixed service revenue 
Italy
Mobile service revenue 
Fixed service revenue 
UK
Mobile service revenue 
Fixed service revenue 
Spain
Other Europe

Of which: Ireland
Of which: Portugal 
Of which: Greece

Eliminations
Europe
Mobile service revenue 
Fixed service revenue 
Vodacom

Of which: South Africa 
Of which: International operations 

Other AMAP

Of which: Turkey 
Of which: Egypt 
Of which: New Zealand 

AMAP
Other 
Eliminations 
Total service revenue 
Other revenue
Revenue 

Other growth metrics
Group – Enterprise service revenue 
Group – IoT revenue 
South Africa – Data revenue 
India – Revenue 
India – Service revenue 
Excluding the impact of legal settlement: 

Germany – Service revenue 
Germany – Fixed service revenue 

Excluding the impact of regulation, German legal 
settlement and handset financing: 

Group – Enterprise service revenue 
Europe – Service revenue 
UK – Service revenue 
UK – Mobile service revenue 
Spain – Service revenue 
India – Service revenue 

2017
€m

2016
€m

Reported
%

Other activity 
(including M&A)
pps

Foreign
 exchange
pps

Organic
%

2,564 
1,540 
1,024 
1,324 
1,071 
253 
1,496 
1,138 
358 
1,144 
1,157 
236 
236 
201 
(36)
7,649 
5,427 
2,222 
1,149 
878 
267 
1,189 
520 
235 
264 
2,338 
255 
(53)
10,189 
1,608 
11,797 

2,999 
187 
372 
1,067 
1,063 

2,564 
1,024 

2,999 
7,649 
1,496 
1,138 
1,144 
1,063 

2,505 
1,516 
989 
1,330 
1,105 
225 
1,607 
1,227 
380 
1,125 
1,537 
236 
228 
195 
(41)
8,063 
5,887 
2,176 
1,165 
896 
256 
1,363 
581 
288 
300 
2,528 
282 
(18)
10,855 
1,384 
12,239 

3,238 
170 
366 
1,453 
1,450 

2,505 
989 

3,238 
8,063 
1,607 
1,227 
1,125 
1,450 

2.4 
1.6 
3.5 
(0.5)
(3.1)
12.4 
(6.9)
(7.3)
(5.8)
1.7 
(24.7)
–
3.5
3.1 

(5.1)
(7.8)
2.1 
(1.4)
(2.0)
4.3 
(12.8)
(10.5)
(18.4)
(12.0)
(7.5)

(6.1)

(3.6)

(7.4)
10.0 
1.6 
(26.6)
(26.7)

2.4 
3.5 

(7.4)
(5.1)
(6.9)
(7.3)
1.7 
(26.7)

0.1 
0.1 
– 
0.1 
0.2 
– 
0.1 
0.1 
– 
0.3 
28.0 
0.3
0.3
0.2 

5.1 
6.2 
1.9 
– 
– 
– 
– 
– 
– 
– 
– 

3.9 

3.8 

5.6 
7.1 
(0.1)
-
– 

0.1 
– 

6.8 
6.7 
5.3 
6.9 
0.3 
8.9 

– 
0.1 
– 
– 
– 
(0.4)
2.0 
2.0 
2.2 
– 
(0.4)
0.1
0.1
0.3 

0.3 
0.3 
0.4 
6.7 
6.9 
6.1 
21.1 
23.7 
37.2 
10.3 
14.3 

3.3 

3.5 

2.2 
1.7 
7.2 
3.6
3.6 

– 
– 

2.2 
0.3 
2.0 
2.0 
– 
3.6 

2.5 
1.8 
3.5 
(0.4)
(2.9)
12.0 
(4.8)
(5.2)
(3.6)
2.0 
2.9 
0.4
3.9
3.6 

0.3 
(1.3)
4.4 
5.3 
4.9 
10.4 
8.3 
13.2 
18.8 
(1.7)
6.8 

1.1 

3.7 

0.4 
18.8 
8.7 
(23.0)
(23.1)

2.5 
3.5 

1.6 
1.9 
0.4 
1.6 
2.0 
(14.2)

Vodafone Group Plc Annual Report 2018Other information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2017
€m

2016
€m

Reported
%

Other activity 
(including M&A)
pps

Foreign
 exchange
pps

(5.2)
(1.0)
3.1
(18.7)

2.0
(0.2)
–
–

2.8
8.6
12.2
35.0

(4.4)

1.5

4.1

1.2

34,550
11,773
3,052
1,329
1,390
(82)
47,631

3,617
2,229
1,212
1,360
1,865
10,283
2,063
1,791
646
590
3,854
12
14,149

34.1%
36.5%
17.5%
27.3%
30.4%
29.8%
39.0%
27.6%
21.2%
44.4%
32.7%
29.7%

36,462
11,891
2,959
1,634
1,567
(110)
49,810

3,462
2,015
1,756
1,250
2,002
10,485
2,028
1,678
553
683
3,706
(36)
14,155

32.6%
33.5%
20.8%
25.2%
30.3%
28.8%
38.1%
25.6%
18.7%
41.8%
31.2%
28.4%

Year ended 31 March 2017 
Revenue
Europe
AMAP

Of which: Turkey 
Of which: Egypt 

Other
Eliminations
Total

Adjusted EBITDA
Germany
Italy
UK
Spain
Other Europe
Europe
Vodacom
Other AMAP

Of which: Turkey
Of which: Egypt

AMAP
Other
Total

Percentage point change in adjusted EBITDA margin
Germany
Italy
UK
Spain
Other Europe
Europe
Vodacom
Other AMAP

Of which: Turkey
Of which: Egypt

AMAP
Group

Adjusted EBIT
Total

Adjusted operating profit
Europe
AMAP
Other
Total

4.5
10.6
(31.0)
8.8
(6.8)
(1.9)
1.7
6.7
16.8
(13.6)
4.0

–

1.5
3.0
(3.3)
2.1
0.1
1.0
0.9
2.0
2.5
2.6
1.5
1.3

–
–
5.1
–
10.1
2.9
–
–
–
–
–

1.8

–
–
0.8
–
0.5
0.2
0.2
–

–
–

–
–
10.1
–
(0.1)
2.1
3.2
18.0
13.1
36.3
9.2

4.0

–
–
(0.1)
–
–
(0.2)
(0.4)
0.9

0.1
(0.1)

3,970

3,769

5.3

(3.0)

4.7

1,890
2,238
6
4,134

1,927
1,941
(39)
3,829

(1.9)
15.3

8.0

(2.4)
–

(1.1)

(0.7)
9.9

4.9

213

Organic
%

(0.4)
7.4
15.3
16.3

4.5
10.6
(15.8)
8.8
3.2
3.1
4.9
24.7
29.9
22.7
13.2

5.8

1.5
3.0
(2.6)
2.1
0.6
1.0
0.7
2.9

1.6
1.2

7.0

(5.0)
25.2

11.8

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information214

Alternative performance measures (continued) 
Unaudited information

2017
€m

2016
€m

Reported
%

Other activity 
(including M&A)
pps

Foreign
 exchange
pps

Organic
%

Year ended 31 March 2017 (continued)
Service revenue 
Germany 
Mobile service revenue 
Fixed service revenue 
Italy 
Mobile service revenue 
Fixed service revenue 
UK 
Mobile service revenue 
Fixed service revenue 
Spain 
Other Europe

Of which: Ireland
Of which: Portugal
Of which: Greece

Eliminations 
Europe 
Fixed service revenue 
Vodacom 

Of which: South Africa 
Of which: International operations 

Other AMAP

Of which: Turkey
Of which: Egypt
Of which: New Zealand

AMAP 
Other 
Eliminations 
Total service revenue 
Other revenue 
Revenue 

Other growth metrics
Group – Enterprise service revenue
Vodafone Group Enterprise – Service revenue
Europe – Service revenue excluding the impact 
of regulation 
Germany – Mobile service revenue excluding the 
impact of regulation 
Spain – Service revenue excluding the impact 
of handset financing 
Ireland – Service revenue excluding the impact 
of MTR cuts 
South Africa – Data revenue 
South Africa – Voice revenue 
India – Service revenue
India – Adjusted EBITDA

10,006
6,071
3,935
5,247
4,365
882
6,632
5,079
1,553
4,507
5,756
954
911
789
(173)
31,975
8,624
4,447
3,396
1,001
5,509
2,310
1,278
1,169
9,956
1,138
(82)
42,987
4,644
47,631

9,817
6,062
3,755
5,129
4,303
826
7,987
6,025
1,962
4,468
6,132
954
896
785
(152)
33,381
8,691
4,419
3,269
1,071
5,624
2,222
1,578
1,101
10,043
1,303
(109)
44,618
5,192
49,810

12,735
2,982

13,318
3,108

31,975

33,381

6,071

4,507

954
1,352
1,505
5,834
1,596

6,062

4,468

954
1,143
1,586
6,135
1,815

1.9
0.1
4.8
2.3
1.4
6.8
(17.0)
(15.7)
(20.8)
0.9
(6.1)
–
1.7
0.5

(4.2)
(0.8)
0.6
3.9
(6.5)
(2.0)
4.0
(19.0)
6.2
(0.9)

(3.7)

(4.4)

(4.4)
(4.1)

(4.2)

0.1

0.9

–
18.3
(5.1)
(4.9)
(12.1)

–
–
–
–
–
–
1.4
–
5.7
–
8.4
–
–
–

1.8
1.3
–
–
–
–
–
–
–
–

1.4

1.5

2.7
1.7

2.8

1.5

3.1

2.0
–
–
2.5
–

–
–
–
–
0.1
–
12.3
12.4
11.7
–
(0.1)
–
–
–

3.0
3.0
3.5
1.7
8.8
12.8
12.0
34.6
(5.4)
8.6

4.2

4.1

4.0
5.4

3.0

–

–

–
1.4
1.4
1.7
1.6

1.9
0.1
4.8
2.3
1.5
6.8
(3.3)
(3.3)
(3.4)
0.9
2.2
–
1.7
0.5

0.6
3.5
4.1
5.6
2.3
10.8
16.0
15.6
0.8
7.7

1.9

1.2

2.3
3.0

1.6

1.6

4.0

2.0
19.7
(3.7)
(0.7)
(10.5)

Vodafone Group Plc Annual Report 2018Other information215

2017
€m

2016
€m

Reported
%

Other activity 
(including M&A)
pps

Foreign
 exchange
pps

Organic
%

2,492
1,500 
992 
1,298
1,069 
229 
1,624
1,218 
406 
1,109
1,102
235
226
189
(32)
7,593
1,198
937
252
1,239
526
224
303
2,437
314
(23)
10,321
1,020
11,341

1,500
406

1109

235
1,379
247
870

2,462
1,505 
957 
1,263
1,055 
208 
1,903
1,412 
491 
1,094
1,516
238
221
189
(36)
8,202
992
717
259
1,404
560
390
272
2,396
335
(45)
10,888
1,118
12,006

1,505
491

1,094

238
1,532
306
1,046

1.2
(0.3)
3.7 
2.8
1.3 
10.1 
(14.7)
(13.7)
(17.3)
1.4
(27.3)
(1.3)
2.3
–

(7.4)
20.8
30.7
(2.7)
(11.8)
(6.1)
(42.6)
11.4
1.7

(5.2)

(5.5)

(0.3)
(17.3)

1.4

(1.3)
(10.0)
(19.3)
(16.8)

–
– 
– 
–
– 
– 
–
– 
– 
–
28.6
–
–
–

5.3
–
–
–
–
–
–
–
–

3.9

2.8

2.2
5.0

2.5

3.5
2.3
–
–

–
(0.1)
– 
–
0.1 
0.1 
9.9
9.8 
9.8 
(0.1)
–
0.1
(0.1)
0.2

2.2
(17.0)
(25.1)
3.2
21.6
20.0
65.4
(11.1)
5.1

2.8

2.9

(0.1)
9.8

(0.1)

0.1
(3.8)
3.4
3.6

1.2
(0.4)
3.7 
2.8
1.4 
10.2 
(4.8)
(3.9)
(7.5)
1.3
1.3
(1.2)
2.2
0.2

0.1
3.8
5.6
0.5
9.8
13.9
22.8
0.3
6.8

1.5

0.2

1.8
(2.5)

3.8

2.3
(11.5)
(15.9)
(13.2)

Quarter ended 31 March 2017
Service revenue 
Germany
Mobile service revenue 
Fixed service revenue 
Italy
Mobile service revenue 
Fixed service revenue 
UK
Mobile service revenue 
Fixed service revenue 
Spain
Other Europe

Of which: Ireland
Of which: Portugal
Of which: Greece

Eliminations
Europe
Vodacom

Of which: South Africa
Of which: International operations

Other AMAP

Of which: Turkey
Of which: Egypt
Of which: New Zealand

AMAP
Other 
Eliminations 
Total service revenue 
Other revenue 
Revenue 

Other growth metrics
Germany – Mobile service revenue excluding the 
impact of regulation 
UK – Fixed service revenue excluding carrier services 
Spain – Service revenue excluding the impact 
of handset financing 
Ireland – Service revenue excluding the impact  
of MTR cuts 
India – Service revenue
India – Data browsing revenue 
India – Voice revenue 

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information216

Alternative performance measures (continued) 
Unaudited information

Quarter ended 31 December 2016
Service revenue 
Germany
Mobile service revenue 
Fixed service revenue 
Italy
Mobile service revenue 
Fixed service revenue 
UK
Mobile service revenue 
Fixed service revenue 
Spain
Other Europe

Of which: Ireland
Of which: Portugal
Of which: Greece

Eliminations
Europe
Vodacom

Of which: South Africa
Of which: International operations

Other AMAP

Of which: Turkey
Of which: Egypt
Of which: New Zealand

AMAP
Other
Eliminations
Total service revenue
Other revenue
Revenue

Other growth metrics
Germany – Mobile service revenue excluding the 
impact of regulation 
Spain – Service revenue excluding the impact of 
handset financing 
India – Service revenue
India – Data browsing revenue 
India – Voice revenue 

Restated
2016
€m

Restated
2015
€m

Reported
%

Other activity 
(including M&A)
pps

Foreign
 exchange
pps

Organic
%

2,505
1,516 
989 
1,330
1,105 
225 
1,607
1,227 
380 
1,125
1,537
235
227
195
(41)
8,063
1,165
896
256
1,363
581
288
299
2,528
281
(17)
10,855
1,384
12,239

1,516

1,125
1,450
293
991

2,460
1,517 
943 
1,291
1,090 
201 
1,998
1,537 
461 
1,116
1,536
240
223
192
(35)
8,366
1,107
817
270
1,423
562
395
276
2,530
308
(18)
11,186
1,536
12,722

1,517

1,116
1,529
289
1,014

1.8
(0.1)
4.9 
3.0
1.4 
11.9 
(19.6)
(20.2)
(17.6)
0.8
0.1
(2.1)
1.8
1.6

(3.6)
5.2
9.7
(5.2)
(4.2)
3.4
(27.1)
8.3
(0.1)

(3.0)

(3.8)

(0.1)

0.8
(5.2)
1.4
(2.3)

–
– 
– 
–
– 
– 
–
– 
– 
–
1.9
–
–
–

0.3
–
–
–
–
–
–
–
–

0.3

0.9

1.1

3.3
2.5
–
–

–
0.1 
(0.1)
–
– 
– 
16.4
16.3 
16.7 
–
(0.2)
0.1
0.4
(0.4)

4.0
(1.2)
(4.1)
7.1
14.7
11.6
46.7
(8.3)
7.5

4.8

4.4

0.1

–
0.8
(0.8)
(0.7)

1.8
– 
4.8 
3.0
1.4 
11.9 
(3.2)
(3.9)
(0.9)
0.8
1.8
(2.0)
2.2
1.2

0.7
4.0
5.6
1.9
10.5
15.0
19.6
–
7.4

2.1

1.5

1.1

4.1
(1.9)
0.6
(3.0)

Vodafone Group Plc Annual Report 2018Other information217

Restated
2016
€m

Restated
2015
€m

Reported
%

Other activity 
(including M&A)
pps

Foreign
 exchange
pps

Organic
%

36,462
11,891
1,567
(11)
49,810

33,381
10,043
1,303
(109)
44,618
5,192
49,810

10,485
3,706
(36)
14,155

35,296 
11,600 
1,595 
(106)
48,385

32,612 
9,770 
1,356 
(103)
43,635 
 4,750 
48,385 

10,077 
3,584 
41 
13,702 

3.3
2.5

2.9

2.4
2.8

2.3

2.9

4.0
3.4

3.3

3,769

4,127

(8.7)

(1.8)

1,927
1,941
(39)
3,829

2,216 
1,746 
78 
4,040 

(13.0)
11.2

(5.2)

(1.3)
0.8

(1.6)
4.8

(0.7)

(0.1)

0.4
8.1

2.1

(0.6)
8.0

1.1

2.1

1.7
9.0

2.3

(7.3)

(12.9)
19.9

(3.8)

(1.5)
4.2

(0.4)

(0.1)

(1.0)
5.0

0.6

3.2

0.5
7.1

3.1

(1.5)
1.0

(0.8)

(0.7)

(1.3)
0.6

(1.6)

(0.4)
1.6

(1.7)

2017
€m 
47,631

3,725
10,179
(164)
–
415
1,046
(1,052)
14,149

 2016
€m 
49,810

1,320
10,386
(60)
569
316
1,338
286
14,155

 2015
€m 
48,385

2,073
9,584
78
–
204
1,617
146
13,702

29.7%

28.4%

28.3%

2018 
€m
46,571

4,299
9,910
(389)
–
156
974
(213)
14,737

31.6%
(0.8%)

30.8%

Year ended 31 March 2016
Revenue
Europe
AMAP
Other
Eliminations
Total

Service revenue
Europe
AMAP
Other
Eliminations
Total
Other revenue 
Total

Adjusted EBITDA
Europe
AMAP
Other
Total

Adjusted EBIT
Total

Adjusted operating profit
Europe
AMAP
Other
Total

Adjusted EBITDA margin

Revenue

Operating profit
Depreciation, amortisation and loss on disposal of fixed assets 
Share of adjusted results in equity accounted associates and joint ventures
Impairment losses
Restructuring costs
Amortisation of acquired customer based and brand intangible assets
Other income/(expense)
Adjusted EBITDA

Adjusted EBITDA margin
Impact of EU roaming, handset and financing settlements
Adjusted EBITDA margin excluding impact of EU roaming, handset and 
financing settlements

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information218

Form 20-F cross reference guide 
Unaudited information

The information in this document that is referenced in the following table will be included in our Annual Report on Form 20-F for 2018 filed with the 
SEC (the ‘2018 Form 20-F’). The information in this document will be updated and supplemented at the time of filing with the SEC or later amended 
if necessary. No other information in this document is included in the 2018 Form 20-F or incorporated by reference into any filings by us under 
the Securities Act. Please see “Documents on display” on page 195 for information on how to access the 2018 Form 20-F as filed with the SEC. 
The 2018 Form 20-F has not been approved or disapproved by the SEC nor has the SEC passed judgement upon the adequacy or accuracy of the 
2018 Form 20-F.

Item
1

2
3

4

Form 20-F caption
Identity of Directors, senior management  
and advisers
Offer statistics and expected timetable
Key information
3A Selected financial data

3B Capitalisation and indebtedness
3C Reasons for the offer and use of proceeds
3D Risk factors
Information on the Company
4A History and development of the Company

4B Business overview

4C Organisational structure 

4D Property, plant and equipment

4A

Unresolved staff comments

Location in this document

Not applicable
Not applicable

Selected financial data
Shareholder information: Foreign currency translation
Not applicable
Not applicable 
Risk management

History and development
Contact details
Shareholder information: Contact details for Computershare 

and AST

Shareholder information: Articles of Association and 

applicable English law

Chief Executive’s strategic review
Chief Financial Officer’s review
Note 1 “Basis of preparation”
Note 2 “Segmental analysis”
Note 7: “Discontinued operations and assets and liabilities 

held for sale”

Note 11 “Property, plant and equipment”
Note 27 “Acquisitions and disposals”
Note 28 “Commitments”
Highlights
Our business at a glance
Industry trends
Our business model
Chief Executive’s strategic review
Our financial performance
Financial position and resources
Sustainable business
Prior year operating results
Note 2 “Segmental analysis” – Segmental revenue and profit
Regulation
Note 32 “Related undertakings”
Note 12 “Investments in associates and joint arrangements”
Note 13 “Other investments”
Chief Executive’s strategic review
Chief Financial Officer’s review
Financial position and resources
Note 11 “Property, plant and equipment”
None

Page

–
–

225
192 and 193
–
–
38 to 45

198
Back cover

192

193 and 194
14 to 17
18 and 19
106 to 112
113 to 115

128 and 129
133 and 134
161
162 and 163
2
4 and 5
6 and 7
8 and 9
14 to 17
22 to 29
30 and 31
32 to 35
178 to 182
113 to 115
199 to 206
169 to 176
135 to 137
138
14 to 17
18 and 19
30 and 31
133 and 134
–

Vodafone Group Plc Annual Report 2018Other information 
Item
5

Form 20-F caption
Operating and financial review and prospects
5A Operating results

5B Liquidity and capital resources

5C  Research and development,  
patents and licences, etc. 

5D Trend information

5E Off-balance sheet arrangements

5F Tabular disclosure of contractual obligations

5G Safe harbor
Directors, senior management and employees
6A Directors and senior management

6B Compensation

6C Board practices

6D Employees

6E Share ownership

Major shareholders and related party transactions
7A Major shareholders
7B Related party transactions

7C Interests of experts and counsel
Financial information
8A  Consolidated statements and  
other financial information

8B Significant changes
The offer and listing
9A Offer and listing details
9B Plan of distribution
9C Markets
9D Selling shareholders
9E Dilution
9F Expenses of the issue

6

7

8

9

Location in this document

Our financial performance
Prior year operating results
Note 20 “Borrowings”
Shareholder information: Foreign currency translation
Regulation
Financial position and resources: Liquidity and 

capital resources

Note 22 “Capital and financial risk management” 
Note 21 “Liquidity and capital resources”
Note 20 “Borrowings”
Note 28 “Commitments”
Chief Executive’s strategic review 
Chief Financial Officer’s review
Regulation: Licences
Chief Executive’s strategic review
Industry trends
Long-Term Viability Statement
Note 21 “Liquidity and capital resources”
Note 28 “Commitments”
Note 29 “Contingent liabilities and legal proceedings”
Financial position and resources: Contractual obligations 

and commitments

Forward-looking statements

Board of Directors 
Executive Committee
Leadership structure
2018 Remuneration
Remuneration Policy
Note 23 “Directors and key management compensation”
Shareholder information: Articles of Association and 

applicable English law

Remuneration policy
Board of Directors
Audit and Risk Committee
Remuneration Committee
Leadership structure
Our people and culture
Note 24 “Employees”
2018 Remuneration
Remuneration Policy

Shareholder information: Major shareholders
2018 Remuneration
Note 29 “Contingent liabilities and legal proceedings” 
Note 30 “Related party transactions” 
Not applicable

Financials1
Audit report on the consolidated and parent company 

financial statements1

Note 29 “Contingent liabilities and legal proceedings”
Note 31 “Subsequent events”

Shareholder information: Share price history
Not applicable
Shareholder information: Markets
Not applicable
Not applicable
Not applicable

219

Page

22 to 29
178 to 182
144 to 146
192 and 193
199 to 206

31
149 to 153
147 and 148
144 to 146
162 and 163
14 to 17
18 and 19
204 and 205
14 to 17
6 and 7
44 and 45
147 and 148
162 and 163
164 to 167

30
221

48 and 49
50 and 51
52 and 53
80 to 87
73 to 78
153

193 and 194
73 to 78
48 and 49
64 to 69
70 to 71
52 and 53
36 and 37
154
80 to 87
73 to 78

193
80 to 87
164 to 167
167
–

102 to 177

93 to 101
164 to 167
168

192
–
193
–
–
–

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information220

Form 20-F cross reference guide (continued) 
Unaudited information

Item
10

Form 20-F caption
Additional information
10A Share capital
10B Memorandum and Articles of Association

10C Material contracts
10D Exchange controls
10E Taxation
10F Dividends and paying agents
10G Statement by experts
10H Documents on display
10I Subsidiary information
Quantitative and qualitative disclosures about  
market risk
Description of securities other than equity  
securities
12A Debt securities
12B Warrants and rights
12C Other securities
12D American depositary shares
Defaults, dividend arrearages and delinquencies
Material modifications to the rights of security  
holders and use of proceeds
Controls and procedures

16A Audit Committee financial expert
16B Code of ethics
16C Principal accountant fees and services

16D  Exemptions from the listing standards for audit 

committees

16E  Purchase of equity securities by the issuer and  

affiliated purchasers

16F Change in registrant’s certifying accountant
16G Corporate governance
16H Mine safety disclosure 
Financial statements
Financial statements

Exhibits

11

12

13
14

15

16

17
18

19

Location in this document

Not applicable
Shareholder information: Articles of Association and 

applicable English law

Shareholder information: Rights attaching to the Company’s 

shares

Shareholder information: Disclosure of interests in the 

Company’s shares

Shareholder information: Limitations on transfer, voting and 

shareholding

Shareholder information: Material contracts
Shareholder information: Exchange controls
Shareholder information: Taxation
Not applicable
Not applicable
Shareholder information: Documents on display
Not applicable

Note 22 “Capital and financial risk management”

Not applicable
Not applicable
Not applicable
Filed with the SEC
Not applicable

Not applicable
Governance 
Directors’ statement of responsibility: Management’s report 

on internal control over financial reporting

Report of independent registered public accounting firm
Board Committees
Our US listing requirements
Note 3 “Operating profit”
Board Committees: Audit and Risk Committee – External 

audit

Not applicable

Not applicable
Not applicable
Our US listing requirements
Not applicable
Not applicable
Financials1
Report of independent registered public accounting firm
Filed with the SEC

Page

–

193 and 194

194

195

195
195
195
195 to 197
–
–
195
–

149 to 153

–
–
–
–
–

–
46 to 71

–
–
62 to 71
88
116

67 and 68

–

–
–
88
–
–
102 to 177
–
–

Note:
1  The parent company financial statements together with the associated notes and the audit report relating thereto, on pages 183 to 190 and pages 94 to 101 respectively, should not 

be considered to form part of the Company’s Annual Report on Form 20-F.

Vodafone Group Plc Annual Report 2018Other informationForward-looking statements 
Unaudited information

This document contains “forward-looking statements” within the 
meaning of the US Private Securities Litigation Reform Act of 1995 
with respect to the Group’s financial condition, results of operations 
and businesses, and certain of the Group’s plans and objectives.

In particular, such forward-looking statements include statements 
with respect to:

 – the Group’s expectations and guidance regarding its financial 

and operating performance, the performance of associates and 
joint ventures, other investments and newly acquired businesses, 
preparation for 5G and expectations regarding customers;

 – intentions and expectations regarding the development of products, 
services and initiatives introduced by, or together with, Vodafone 
or by third parties;

 – expectations regarding the global economy and the 

Group’s operating environment and market position, including future 
market conditions, growth in the number of worldwide mobile 
phone users and other trends;

 – revenue and growth expected from the Group’s Enterprise and total 

communications strategy;

 – mobile penetration and coverage rates, MTR cuts, the Group’s ability 
to acquire spectrum and licences, including 5G licences, expected 
growth prospects in the Europe and AMAP regions and growth 
in customers and usage generally;

 – anticipated benefits to the Group from cost-efficiency programmes, 

including their impact on the absolute indirect cost base;

 – possible future acquisitions, including increases in ownership 

in existing investments, the timely completion of pending acquisition 
transactions and pending offers for investments;

 – expectations and assumptions regarding the Group’s future revenue, 
operating profit, adjusted EBITDA, adjusted EBITDA margin, free cash 
flow, depreciation and amortisation charges, foreign exchange rates, 
tax rates and capital expenditure;

 – expectations regarding the Group’s access to adequate funding for 
its working capital requirements and share buyback programmes, 
and the Group’s future dividends or its existing investments; and

 – the impact of regulatory and legal proceedings involving the Group 

and of scheduled or potential regulatory changes.

Forward-looking statements are sometimes, but not always, identified 
by their use of a date in the future or such words as “will”, “anticipates”, 
“aims”, “could”, “may”, “should”, “expects”, “believes”, “intends”, “plans” 
or “targets”. By their nature, forward-looking statements are inherently 
predictive, speculative and involve risk and uncertainty because they 
relate to events and depend on circumstances that will occur in the 
future. There are a number of factors that could cause actual results 
and developments to differ materially from those expressed or implied 
by these forward-looking statements. These factors include, but are not 
limited to, the following:

 – general economic and political conditions in the jurisdictions in which 
the Group operates and changes to the associated legal, regulatory 
and tax environments;

 – increased competition;

 – levels of investment in network capacity and the Group’s ability 

to deploy new technologies, products and services;

 – rapid changes to existing products and services and the 

inability of new products and services to perform in accordance 
with expectations;

 – the ability of the Group to integrate new technologies, products and 
services with existing networks, technologies, products and services;

221

 – the Group’s ability to generate and grow revenue;

 – a lower than expected impact of new or existing products, services 
or technologies on the Group’s future revenue, cost structure and 
capital expenditure outlays;

 – slower than expected customer growth, reduced customer 
retention, reductions or changes in customer spending and 
increased pricing pressure;

 – the Group’s ability to extend and expand its spectrum resources, 
to support ongoing growth in customer demand for mobile 
data services; 

 – the Group’s ability to secure the timely delivery of high-quality 

products from suppliers;

 – loss of suppliers, disruption of supply chains and greater than 

anticipated prices of new mobile handsets;

 – changes in the costs to the Group of, or the rates the Group may 

charge for, terminations and roaming minutes;

 – the impact of a failure or significant interruption to the  

Group’s telecommunications, networks, IT systems or data 
protection systems;

 – the Group’s ability to realise expected benefits from acquisitions, 
partnerships, joint ventures, franchises, brand licences, platform 
sharing or other arrangements with third parties;

 – acquisitions and divestments of Group businesses and assets and 

the pursuit of new, unexpected strategic opportunities;

 – the Group’s ability to integrate acquired business or assets;

 – the extent of any future write-downs or impairment charges 

on the Group’s assets, or restructuring charges incurred as a result 
of an acquisition or disposition;

 – developments in the Group’s financial condition, earnings and 
distributable funds and other factors that the Board takes into 
account in determining the level of dividends;

 – the Group’s ability to satisfy working capital requirements;

 – changes in foreign exchange rates;

 – changes in the regulatory framework in which the Group operates;

 – the impact of legal or other proceedings against the Group or other 

companies in the communications industry; and

 – changes in statutory tax rates and profit mix.

A review of the reasons why actual results and developments may differ 
materially from the expectations disclosed or implied within forward-
looking statements can be found under “Risk management” on pages 
38 to 45 of this document. All subsequent written or oral forward-
looking statements attributable to the Company or any member of the 
Group or any persons acting on their behalf are expressly qualified 
in their entirety by the factors referred to above. No assurances can 
be given that the forward-looking statements in this document will 
be realised. Subject to compliance with applicable law and regulations, 
Vodafone does not intend to update these forward-looking statements 
and does not undertake any obligation to do so.

References in this document to information on websites (and/or social 
media sites) are included as an aid to their location and such information 
is not incorporated in, and does not form part of, the 2018 Annual 
Report on Form 20-F.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information222

Definition of terms 
Unaudited information

2G 

3G

4G/LTE
5G

Adjusted EBIT

Adjusted EBITDA

Adjusted operating profit

ADR

ADS

AGM
AMAP
Applications (‘apps’)

ARPU
Capital additions (‘capex’)

Churn
Cloud services

Converged customer

Customer costs
Customer value management 
(‘CVM’)
Depreciation and other 
amortisation

Direct costs
Enterprise
FCA
Fixed broadband customer

Fixed service revenue
FTTC

FTTH

FRC

2G networks are operated using global system for mobile (‘GSM’) technology which offers services such as 
voice, text messaging and low speed data. In addition, all the Group’s controlled networks support general 
packet radio services (‘GPRS’), often referred to as 2.5G. GPRS allows mobile devices to access IP based data 
services such as the internet and email. 
A cellular technology based on wide band code division multiple access delivering voice and faster 
data services.
4G or long-term evolution (‘LTE’) technology offers even faster data transfer speeds than 3G/HSPA.
5G is the coming fifth-generation wireless broadband technology which will provide better speeds and 
coverage than the current 4G.
Operating profit excluding share of results in associates and joint ventures, impairment losses, amortisation 
of customer bases and brand intangible assets restructuring costs arising from discrete restructuring plans 
and other income and expense. The Group’s definition of adjusted EBIT may not be comparable with similarly 
titled measures and disclosures by other companies. 
Operating profit excluding share of results in associates and joint ventures, depreciation and amortisation, 
gains/losses on the disposal of fixed assets, impairment losses, restructuring costs arising from discrete 
restructuring plans and other income and expense. The Group’s definition of adjusted EBITDA may not be 
comparable with similarly titled measures and disclosures by other companies.
Group adjusted operating profit excludes impairment losses, restructuring costs arising from discrete 
restructuring plans, amortisation of customer bases and brand intangible assets and other income and 
expense.
American depositary receipts is a mechanism designed to facilitate trading in shares of non-US companies 
in the US stock markets. The main purpose is to create an instrument which can easily be settled through 
US stock market clearing systems.
American depositary shares are shares evidenced by American depositary receipts. ADSs are issued by a 
depositary bank and represent one or more shares of a non-US issuer held by the depositary bank. The main 
purpose of ADSs is to facilitate trading in shares of non-US companies in the US markets and, accordingly, 
ADRs which evidence ADSs are in a form suitable for holding in US clearing systems.
Annual general meeting.
The Group’s region: Africa, Middle East and Asia-Pacific.
Apps are software applications usually designed to run on a smartphone or tablet device and provide a 
convenient means for the user to perform certain tasks. They cover a wide range of activities including 
banking, ticket purchasing, travel arrangements, social networking and games. For example, the 
My Vodafone app lets customers check their bill totals on their smartphone and see the minutes, texts and 
data allowance remaining.
Average revenue per user, defined as customer revenue and incoming revenue divided by average customers.
Comprises the purchase of property, plant and equipment and intangible assets, other than licence and 
spectrum payments, during the year.
Total gross customer disconnections in the period divided by the average total customers in the period.
This means the customer has little or no equipment at their premises and all the equipment and capability 
associated with the service is run from the Vodafone network and data centres instead. This removes the need 
for customers to make capital investments and instead they have an operating cost model with a recurring 
monthly fee.
A customer who receives both fixed and mobile services (also known as unified communications) on a single 
bill or who receives a discount across both bills.
Customer costs include acquisition costs, retention costs and expenses related to ongoing commissions.
The delivery of perceived value to identifiable customer segments that results in a profitable return for 
the company.
The accounting charge that allocates the cost of a tangible or intangible asset to the income statement 
over its useful life. This measure includes the profit or loss on disposal of property, plant and equipment 
and computer software.
Direct costs include interconnect costs and other direct costs of providing services.
The Group’s customer segment for businesses.
Financial Conduct Authority.
A fixed broadband customer is defined as a customer with a connection or access point to a fixed 
data network. 
Service revenue relating to provision of fixed line (‘fixed’) and carrier services.
Fibre-to-the-Cabinet involves running fibre optic cables from the telephone exchange or distribution point to 
the street cabinets which then connect to a standard phone line to provide broadband.
Fibre-to-the-Home provides an end-to-end fibre optic connection the full distance from the exchange to the 
customer’s premises.
Financial Reporting Council.

Vodafone Group Plc Annual Report 2018Other information223

Free cash flow

Gbps
HSPA+

ICT
IFRS
Incoming revenue
Internet of Things (‘IoT’)

IP
IP-VPN

Mark-to-market

Mbps
Mobile broadband

Mobile customer

Mobile service revenue
Mobile termination rate (‘MTR’)

MVNO

Net debt

Operating free cash flow after cash flows in relation to taxation, interest, dividends received from associates 
and investments and dividends paid to non-controlling shareholders in subsidiaries, but before restructuring 
costs arising from discrete restructuring plans and licence and spectrum payments. For the year ended 
31 March 2016, free cash flow also excluded payments in respect of the Group’s historical UK tax settlement.
Gigabits (billions) of bits per second.
An evolution of high speed packet access (‘HSPA’). An evolution of third generation (‘3G’) technology that 
enhances the existing 3G network with higher speeds for the end user.
Information and communications technology.
International Financial Reporting Standards.
Comprises revenue from termination rates for voice and messaging to Vodafone customers.
The network of physical objects embedded with electronics, software, sensors, and network connectivity, 
including built-in mobile SIM cards, that enables these objects to collect data and exchange communications 
with one another or a database.
Internet Protocol is the format in which data is sent from one computer to another on the internet.
A virtual private network (‘VPN’) is a network that uses a shared telecommunications infrastructure, such as 
the internet, to provide remote offices or individual users with secure access to their organisation’s network.
Mark-to-market or fair value accounting refers to accounting for the value of an asset or liability based on the 
current market price of the asset or liability.
Megabits (millions) of bits per second.
Mobile broadband allows internet access through a browser or a native application using any portable or 
mobile device such as smartphone, tablet or laptop connected to a cellular network.
A mobile customer is defined as a subscriber identity module (‘SIM’), or in territories where SIMs do not 
exist, a unique mobile telephone number, which has access to the network for any purpose, including data 
only usage. 
Service revenue relating to the provision of mobile services.
A per minute charge paid by a telecommunications network operator when a customer makes a call to 
another mobile or fixed network operator.
Mobile virtual network operators, companies that provide mobile phone services under wholesale contracts 
with a mobile network operator, but do not have their own licence or spectrum or the infrastructure required 
to operate a network.
Long-term borrowings, short-term borrowings and mark-to-market adjustments on financing instruments 
less cash and cash equivalents.

Next generation networks (‘NGN’) Fibre or cable networks typically providing high-speed broadband over 30Mbps.
Net promoter score (‘NPS’)
Operating expenses

Operating free cash flow

Organic growth

Other revenue
Partner markets

Penetration

Petabyte
Pps
RAN

Regulation

Reported growth
Restructuring costs

RGUs/sub

Roaming

Net promoter score is a customer loyalty metric used to monitor customer satisfaction.
Operating expenses comprise primarily sales and distribution costs, network and IT related expenditure and 
business support costs.
Cash generated from operations after cash payments for capital additions (excludes capital licence and 
spectrum payments) and cash receipts from the disposal of intangible assets and property, plant and 
equipment, but before restructuring costs arising from discrete restructuring plans.
An alternative performance measure which presents performance on a comparable basis, both in terms 
of merger and acquisition activity and movements in foreign exchange rates. See pages 207 to 217 
“Alternative performance measures” for further details.
Other revenue includes revenue from connection fees and equipment sales.
Markets in which the Group has entered into a partner agreement with a local mobile operator enabling a 
range of Vodafone’s global products and services to be marketed in that operator’s territory and extending 
Vodafone’s reach into such markets.
Number of SIMs in a country as a percentage of the country’s population. Penetration can be in excess of 
100% due to customers owning more than one SIM.
A petabyte is a measure of data usage. One petabyte is a million gigabytes.
Percentage points.
Radio access network is the part of a mobile telecommunications system which provides cellular coverage to 
mobile phones via a radio interface, managed by thousands of base stations installed on towers and rooftops 
across the coverage area, and linked to the core nodes through a backhaul infrastructure which can be 
owned, leased or a mix of both.
Impact of industry specific law and regulations covering telecommunication services. The impact of 
regulation on service revenue comprises the effect of changes in mobile termination rates and roaming 
regulations.
Reported growth is based on amounts reported in euros as determined under IFRS.
Costs incurred by the Group following the implementation of discrete restructuring plans to improve 
overall efficiency. 
Revenue Generating Units/unique subscriber ratio (‘RGUs/sub’) describes the average number of fixed 
services taken by subscribers.
Allows customers to make calls, send and receive texts and data on other operators’ mobile networks, usually 
while travelling abroad.

Vodafone Group Plc Annual Report 2018OverviewStrategic ReportGovernanceFinancialsOther information224

Definition of terms (continued) 
Unaudited information

Service revenue

Smartphone penetration

SME
Spectrum
SRAN
Supranational

VGE
VoIP

VZW

Service revenue comprises all revenue related to the provision of ongoing services including, but not limited 
to, monthly access charges, airtime usage, roaming, incoming and outgoing network usage by non-Vodafone 
customers and interconnect charges for incoming calls. See pages 207 to 217 “Alternative performance 
measures” for further details.
The number of smartphone devices divided by the number of registered SIMs (excluding data only SIMs) and 
telemetric applications.
Small to medium-sized enterprise.
The radio frequency bands and channels assigned for telecommunication services.
Single Radio Access network, which allows 2G, 3G and 4G services to be run from a single piece of equipment.
An international organisation, or union, whereby member states go beyond national boundaries or interests 
to share in the decision making and vote on issues pertaining to the wider grouping.
Vodafone Global Enterprise (‘VGE’), which serves the Group’s biggest multi-national customers.
Voice over IP is a set of facilities used to manage the delivery of voice information over the internet in digital 
form via discrete packets rather than by using the traditional public switched telephone network.
Verizon Wireless, the Group’s former associate in the United States.

Vodafone Group Plc Annual Report 2018Other informationSelected financial data 
Unaudited information

The selected financial data shown below include the results of Vodafone India as discontinued operations in all 
years following the agreement to combine it with Idea Cellular.

225

At/for the year ended 31 March
Consolidated income statement data (€m)
Revenue
Operating profit/(loss)
Profit/(loss) before taxation
Profit/(loss) for financial year from continuing operations
Profit/(loss) for the financial year

Consolidated statement of financial position data (€m)
Total assets
Total equity
Total equity shareholders’ funds

Earnings per share1,2
Weighted average number of shares (millions)
– Basic 
– Diluted

Basic earnings/(loss) per ordinary share 
Diluted earnings/(loss) per ordinary share
Basic earnings/(loss) per share from continuing operations

Cash dividends1,3
Amount per ordinary share (eurocents)
Amount per ADS (eurocents)
Amount per ordinary share (pence)
Amount per ADS (pence)
Amount per ordinary share (US cents)
Amount per ADS (US cents)

Other data
Ratio of earnings to fixed charges4
Deficiency between fixed charges and earnings (€m)4

2018

2017

2016

2015

2014

46,571
4,299
3,878
4,757
2,788

47,631 
3,725 
2,792
(1,972)
(6,079)

49,810 
1,320 
(190)
(5,127)
(5,122)

48,385 
2,073 
1,734 
7,805 
7,477 

40,845 
(4,722)
(5,960)
13,900 
71,515 

145,611 154,684  169,107  169,579  147,536 
86,919 
68,607
85,136 
85,733 
83,325 
67,640

73,719 
72,200 

93,708 
91,510 

27,770
27,857

8.78c
8.76c
15.87c

15.07c
15.07c
–
–
17.93c
179.3c

27,971 
27,971 

26,692
26,692

(22.51)c
(22.51)c
(7.83)c

(20.25)c
(20.25)c
(20.27)c

14.77c
147.7c
–
–
18.52c
182.5c

–
–
11.45p
114.5p
16.49c
164.9c

26,489
26,629

27.48c
27.33c
28.72c

–
–
11.22p
111.2p
16.65c
166.5c

26,472
26,682

269.41c
267.29c
51.77c

–
– 
11.00p
110.0p
18.31c
183.1c

2.9
–

2.1
– 

– 
159 

2.2 
– 

– 
485 

Notes: 
1  See note 8 to the consolidated financial statements, “Earnings per share”. Earnings and dividends per ADS is calculated by multiplying earnings per ordinary share by ten, the number of ordinary 

shares per ADS. 

2  On 19 February 2014, we announced a “6 for 11” share consolidation effective 24 February 2014. This had the effect of reducing the number of shares in issue from 52,821,751,216 ordinary 
shares (including 4,351,833,492 ordinary shares held in Treasury) as at the close of business on 18 February 2014 to 28,811,864,298 new ordinary shares in issue immediately after the share 
consolidation on 24 February 2014.

3  The final dividend for the year ended 31 March 2018 was proposed by the Directors on 15 May 2018 and is payable on 3 August 2018 to holders of record as of 8 June 2018. The total dividends 
have been translated into US dollars at 31 March 2018 for purposes of the above disclosure but the dividends are payable in US dollars under the terms of the ADS depositary agreement.
4  For the purposes of calculating these ratios, earnings consist of loss or profit before tax adjusted for fixed charges, dividend income from associates, share of profits and losses from associates, 
interest capitalised and interest amortised. Fixed charges comprise one third of payments under operating leases, representing the estimated interest element of these payments, interest 
payable and similar charges, interest capitalised and preferred share dividends.

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Vodafone Group. Other product and company names 
mentioned herein may be the trade marks of their 
respective owners.

The content of our website (vodafone.com) should not 
be considered to form part of this Annual Report or our 
Annual Report on Form 20-F.

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