Quarterlytics / Communication Services / Telecommunications Services / Vodafone / FY2019 Annual Report

Vodafone
Annual Report 2019

VOD · LSE Communication Services
Claim this profile
Ticker VOD
Exchange LSE
Sector Communication Services
Industry Telecommunications Services
Employees 10,000+
← All annual reports
FY2019 Annual Report · Vodafone
Loading PDF…
Vodafone Group Plc 
Annual Report 2019

We connect for  
a better future

Welcome to  
our 2019 report

This document is the Group’s UK Annual Report and is not the Group’s Annual Report on Form 20-F  
that will be filed separately with the US SEC at a later date.
All amounts marked with an “*” represent organic growth which presents performance on a comparable basis, both  
in terms of merger and acquisition activity and movements in foreign exchange rates. Organic growth is an alternative 
performance measure. See “Alternative performance measures” on page 231 for further details and reconciliations  
to the respective closest equivalent GAAP measure.

Contents

Overview
01  Our strategic framework

02  Chairman’s statement

03  Our purpose

04  Highlights of the year

Strategic Report
06  Our business at a glance

08  Key trends shaping our industry

10  Our business model

12  Chief Executive’s review

14  Our strategy

22  Key performance indicators

24  Chief Financial Officer’s review

26  Our financial performance

34 

Financial position and resources

36  Sustainable business

42  Our people and culture

44  Risk management

Governance
52  Chairman’s governance statement

54  Board leadership and company purpose

55  Division of responsibilities

56  Board of Directors

58  Executive Committee

60  Board activities

62  Engaging with our stakeholders

65 

Induction, development and evaluation

68  Nominations and Governance Committee

71  Audit and Risk Committee

77  Remuneration Committee

81  Remuneration Policy

87  Annual Report on Remuneration

97  Our US listing requirements

98  Directors’ report

Financials
99  Reporting our financial performance

100  Directors’ statement of responsibility

102  Audit report on the consolidated and Company 

financial statements

111  Consolidated financial statements and notes

200  Other unaudited financial information

206  Company financial statements and notes

Other information
214  Shareholder information

221  History and development

222  Regulation

231  Alternative performance measures

246  Form 20-F cross reference guide

249  Forward-looking statements

250  Definition of terms

253  Selected financial data

01

Vodafone Group Plc   
Annual Report 2019 

Our strategic framework

Our purpose
We connect for a better future
Our aim is to improve one billion lives and halve our environmental impact

Our strategy
A converged communications technology leader, enabling the digital society

Our priorities
To extend our competitive advantage and improve returns by:
Deepening  
customer  
engagement

Europe 
Consumer

Vodafone 
Business

Emerging 
Consumer

Supported by our scaled platforms and partnership approach

improving loyalty and driving revenue  
growth in all three customer segments  

Europe’s leading TV and  
content distribution platform

Leading global 
IoT platform

M-Pesa: Africa’s largest 
payment platform

MyVodafone app driving loyalty 
and customer engagement

 Transforming our 
operating model 

for greater efficiency and agility

Digital ‘First’

Radically simpler

Leverage Group scale

Improving 
asset utilisation 

with sustained network leadership

Capital smart  
infrastructure partnerships

Leading Gigabit  
networks

All supported by our  
responsible approach to…

Sustainable 
business

Governance

Risk  
management

People 
and culture

…enabling us to create value for society and shareholders through…
A clear focus on operational  
excellence and organic growth

OverviewStrategic ReportGovernanceFinancialsOther information02

Vodafone Group Plc   
Annual Report 2019 

Chairman’s statement

Evolving our strategy to 
address industry headwinds

During the past year we have experienced 
a significant fall in our share price. Despite good 
performance in most markets, we faced 
increasing competition in Spain and Italy, as well 
as pressures in South Africa during the second 
half of the year. Although we met our financial 
guidance, our revenue growth slowed during 
the year and 5G spectrum auction costs were 
high, reducing our financial headroom and 
contributing to downward pressure on our share 
price. A decline in the value of our listed stake 
in Vodafone Idea was a further headwind.

Rebasing the dividend to support 
Vodafone’s transformation and  
rebuild headroom
Vodafone is at a key point of transformation – 
deepening customer engagement, accelerating 
digital transformation, radically simplifying 
our operations, generating better returns 
from our infrastructure assets and continuing 
to optimise our portfolio. In order to support 
these goals and to rebuild headroom, the Board 
has made the decision to rebase the dividend 
to 9 eurocents per share. This will help 
us to reduce debt and move to the lower end 
of our targeted 2.5x-3.0x leverage range in the 
next few years. On pages 24 and 25, Margherita 
describes the comprehensive programme 
of further deleveraging actions that we are 
taking, including the sale of our business in New 
Zealand for €2.1 billion which we announced 
in May 2019.

The Board’s decision to rebase the dividend  
was not taken lightly, but we believe 
it is a necessary step to ensure that we deliver 
on our ambition to improve returns on capital, 
grow free cash flow and drive shareholder 
value. Going forward we intend to maintain 
a progressive dividend policy. 

Executing at pace on our new 
strategic priorities
Under the leadership of our new Chief 
Executive, Nick Read, the Board has evolved 
the Group’s strategy to respond to ongoing 
industry headwinds. Nick and his team have 
executed at pace and made encouraging 
progress on improving the consistency of our 
commercial performance, particularly in Spain 
and Italy. Mobile contract churn fell to a record 
low level in the year, and we have already put 
in place actions which will deliver over half 
of our FY21 cost reduction targets. We are also 
making rapid progress in our efforts to improve 
capital efficiency through our ‘smart capex’ 
approach in combination with a number 
of important industry partnerships, particularly 
for 5G network sharing. 

These sharing agreements also unlock potential 
tower monetisation options. Nick describes this 
revised strategy on pages 12 to 21.

On track to complete the  
Liberty Global deal in July
In May 2018, we announced the acquisition 
of Liberty Global’s assets in Germany, the Czech 
Republic, Hungary and Romania. This acquisition 
positions Vodafone as Europe’s largest next 
generation network (‘NGN’) infrastructure 
owner, the leading converged challenger to the 
incumbents in these markets and unlocks 
synergies with an NPV of over €7.5 billion. 
We have offered a package of remedies to the 
European Commission, including a broadband 
wholesale access agreement with Telefonica 
Deutschland, and we expect the acquisition 
to complete in July 2019.

Recapitalising Vodafone Idea in India
We completed the merger of Vodafone India 
and Idea Cellular in August 2018, creating 
a new leading player, Vodafone Idea. However, 
the competitive environment remained 
challenging during the year as industry prices 
remain below cash costs. In response, we have 
accelerated our integration efforts, targeting 
full realisation of cost synergies by FY21, 
two years earlier than originally planned. 
In addition, we decided to strengthen Vodafone 
Idea’s balance sheet by raising €3.2 billion 
of new equity through a rights issue, which 
completed in May 2019. Vodafone contributed 
€1.4 billion (funded by a loan secured against 
our Indian assets), and our partner Aditya Birla 
Group committed €0.9 billion. These funds, 
together with the opportunity to monetise its 
tower and fibre assets, will enable Vodafone 
Idea to continue to invest and to participate fully 
in a potential industry recovery.

During the year we also made progress 
in securing regulatory and shareholder 
approvals for the merger of Indus Towers and 
Bharti Infratel, which will create India’s leading 
listed tower company. The Group’s stake in the 
combined business was worth approximately 
€3.2 billion at the end of March, as implied 
by the Bharti Infratel share price.

Good performance in most markets, 
with challenges in Spain and Italy
We maintained underlying organic growth with 
service revenues up 0.3%1, EBITDA up 3.1%1 and 
most importantly EBIT up 9.4%1 in the year. 

Note:
1  Excluding UK handset financing 

and one-off settlements.

On a reported basis our business declined 
due to the sale of Qatar, a lower benefit from 
handset financing in the UK and a number 
of settlements in the prior year.

This performance reflected good revenue 
and profit growth in Germany, UK and Other 
Europe, offset by earnings declines in Spain and 
Italy. In Spain we took action to commercially 
reposition the business given increased price 
competition in the value segment, while 
in Italy we faced a new entrant in the mobile 
market. South Africa also slowed in the second 
half, impacted by a weak macroeconomic 
environment and new data regulation.

Delivering ‘a better future’ requires 
regulators to play their part
One of Nick’s first decisions was to put the 
company’s refreshed purpose – ‘We connect 
for a better future’ – at the core of our strategy. 
We have committed to improve one billion 
lives and halve our environmental impact 
by 2025, as we discuss on page 3 opposite. 
This ambition to enable the digital society, 
support inclusion for all and protect our planet 
is part of our broader commitment to operating 
responsibly, recognising that over the long-term 
the success of our business is inextricably linked 
to the success of the communities in which 
we operate.

However, policy makers and regulators also 
need to play their part by ensuring a competitive 
environment that provides an adequate 
return on the substantial investments that 
will be needed to meet these important 
societal goals. This is especially important 
in Europe, where returns on capital have fallen 
to unsustainably low levels.

Improving return on capital and driving 
commercial and operational performance will 
be the top priorities for your Board and for the 
company, aiming to make Vodafone the best 
value proposition in our industry for customers 
and for shareholders.

Gerard Kleisterlee
Chairman

03

Vodafone Group Plc   
Annual Report 2019 

Our purpose

We connect for a better future

We are a communications technology company responsible for connecting 
over 650 million people, and organisations of all sizes, to the digital society. 
We are optimistic about how technology and connectivity can enhance the 
future and improve people’s lives. Through our business, we aim to build a digital 
society that enhances socio-economic progress, embraces everyone and does 
not come at the cost of our planet. That is why we have committed to improve 
one billion lives and halve our environmental impact by 2025, by taking 
concrete action in three areas: digital society, inclusion for all and planet.

Digital society
We believe in a connected digital society, 
where data flows at speed, connecting people, 
communities and things to the internet like 
never before. Gigabit networks, the Internet 
of Things (‘IoT’) and mobile financial services 
enable incredible innovation and technologies 
to be developed to help make our lives easier, 
healthier, smarter and more fulfilling.

 – By connecting over 350 million people 

to our Gigabit networks by 2025, 
citizens will access an ever-growing range 
of services in real-time and businesses can 
develop new products and services to meet 
the needs of future generations

 – By connecting over 150 million vehicles 
to the IoT by 2025, we will create more 
efficient, safer and smarter transport

 – By connecting over 50 million people 
and their families to mobile money 
services by 2025, we will reduce poverty 
and enable access to essential services like 
healthcare and education

Inclusion for All
We believe that the opportunities and promise 
of a better digital future should be accessible 
to all and are committed to ensuring that the 
more vulnerable are not left behind on the 
journey towards that future. Through our 
technology, we will work to bridge the divides 
that exist and help people to contribute equally 
and fully to society.

 – By connecting an additional 50 million 
women in emerging markets to mobile 
by 2025, through specially designed 
products and services, we will help to improve 
health and wellbeing, create financial 
inclusion and increase safety and security, 
so women can reach their full potential

Planet
We believe that urgent and sustained action 
is required to address climate change and that 
business success should not come at a cost 
to the environment. Through our commitment 
to halve our environmental impact, we will 
help to ensure a sustainable future for all. 
Our focus on energy efficiency, renewable 
energy supply and network waste will help 
us to mitigate the growth of our business and 
our customer’s increasing demand for data.

 – By reducing our greenhouse gas 

emissions by 50% by 20251, we will 
significantly reduce our impact on the 
environment, while ensuring we can 
continue to grow profitably

 – By becoming the world’s best employer 

 – By purchasing 100% of our electricity 

for women by 2025, we will help 
thousands of women to progress their 
careers, stimulating lost economic activity 
for the benefit of all

from renewable sources by 2025, we will 
reduce our reliance on fossil fuels, future-
proof our energy supply and help to create 
a healthier planet for everyone

 – By supporting 10 million young people 
to access digital skills, learning and 
employment opportunities by 2022, 
we will help to upskill the next generation 
and support them to succeed in the 
digital economy

 – By reusing, reselling or recycling 100% 
of our redundant network equipment2, 
we will reduce the amount of electronic 
waste produced by our business and 
will support the move towards a more 
circular economy

 – By improving the lives of 400 million 

people through our Foundation 
programmes by 2025, we aim to support 
the most vulnerable people in society, 
enabling free access to healthcare and 
educational resources and creating 
opportunities for them to improve their 
lives and livelihoods

Notes:
1  Against a 2017 baseline.
2  Excluding hazardous waste.

OverviewStrategic ReportGovernanceFinancialsOther information04

Vodafone Group Plc   
Annual Report 2019 

Highlights of the year

Statutory figures
Group revenue
Operating (loss)/profit
(Loss)/profit for the financial year
Closing net debt1
Weighted average number of shares
Total dividends per share

26 Read more on our financial performance

Alternative performance measures2
Group service revenue
Adjusted EBITDA
Adjusted EBIT
Adjusted earnings per share
Free cash flow pre-spectrum
Free cash flow 

231 Read more on our alternative performance measures

Key financial metrics 
Organic service revenue growth
European net operating expenses reduction5
Adjusted EBITDA margin
Organic adjusted EBITDA growth
Organic adjusted EBIT growth
Capex intensity
Net cost of debt
Average maturity of debt
Adjusted effective tax rate
Leverage (net debt/adjusted EBITDA)

Operational metrics
European mobile contract customers6
European fixed broadband customers6
European Consumer converged customers6
European mobile contract churn
European NGN homes passed (on-net)6
Emerging market mobile customers7
Emerging market data users7
M-Pesa customers8
IoT connections
Group data traffic
Average number of employees

€m

€m

€m

€m

m

€c

€m

€m

€m

€c

€m

€m

%

€bn

%

%

%

%

%

years

%

ratio

millions

millions

millions

%

millions

millions

millions

millions

millions

exabytes

thousands

Sustainable business metrics
Women in management and leadership roles9
Estimated additional female customers in emerging markets7
Greenhouse gas emissions (Scope 1 and 2)9

%

millions

m tonnes CO2e

36 Read more on our sustainable business metrics

2019  
IFRS 15

43,666
(951)
(7,644)

(27,033)
27,607
9.00

2019
IAS 18

39,220
14,139
4,474
5.26
5,443
4,411

2019
IAS 18

0.34
0.4
31.14
3.14
9.44
16.0
2.5
10.5
24.43
1.9

2019

63.2
18.8
6.6
15.5
36.7

526
243
37.1
85
5.4
92

2019

31
6.1
2.00

2018 
IAS 18

46,571 
4,299 
2,788 

(29,631)
27,770
15.07

2018
IAS 18

41,066 
14,737 
4,827 
11.59 
5,417 
4,044 

2018
IAS 18

2.04
0.3
30.64
6.54
25.44
15.7
2.5
9.4
20.6
2.0 

2018

62.4
17.8
5.3
15.9
36.1

410
169
33.0
68
3.6
92

2018

30
3.9
2.06

2017 
IAS 18

47,631 
3,725 
(6,079)

(29,338)
27,971
14.77

2017
IAS 18

42,987 
14,149 
3,970 
8.04 
4,056 
3,316 

2017
IAS 18

1.9
–
29.7
5.8
7.0
16.1
2.5
9.6
25.4
2.1 

2017

61.7
13.4
3.7
15.6
36.1

387
151
29.5
52
2.2
92

2017

29
9.4
2.02

2016 
IAS 18

49,810
1,320
(5,122)

(26,993)
26,692
14.48

2016
IAS 18

44,618
14,155
3,769
6.87
1,271
(2,163)

2016
IAS 18

1.1
–
28.4
2.3
(7.3)
21.2
1.7
7.5
26.6
1.9

2016

60.4
12.3
3.0
15.9
27.1

364
141
24.0
37
1.4
91

2016

28
–
2.04

Notes:
1  Prior year amounts have been revised to exclude €1.8 billion of liabilities for payments due 

to holders of equity shares in Kabel Deutschland AG, see page 159.

2  Alternative performance measures are non-GAAP measures that are presented to provide 
readers with additional financial information that is regularly reviewed by management.

3  On an IFRS 15 basis.
4  Excluding UK handset financing and one-off settlements. 2018 figures revised for 

comparability purposes.

Including VodafoneZiggo.
Including Vodafone Idea in 2019 (Vodafone India in prior years), JVs and associates.

5  Europe and common function operating costs.
6 
7 
8  Excludes India in all periods.
9  Excludes joint ventures and associates. Historical data has been revised to exclude 

Vodafone India and Qatar.

 
05

Vodafone Group Plc   
Annual Report 2019 

Strategic update

 “ The acquisition of Liberty Global’s 
assets will complete Vodafone’s 
strategic transformation into 
a converged leader. I believe 
that success in the next phase 
of Vodafone’s transformation 
requires a renewed focus on 
operational excellence and 
more consistent commercial 
performance across the Group.”
Nick Read
Chief Executive

12 Read more

Financial priorities

 “ As Group CFO I am focused on 
three key objectives for the 
business. First, to drive better 
returns on capital in Europe. 
Second, to transform our cost 
base by leveraging new digital 
technologies. And third, deleveraging 
the balance sheet with the aim to 
move to the lower end of our 
targeted 2.5x-3.0x range in the 
next few years.”
Margherita Della Valle
Chief Financial Officer

24 Read more

Driving consistent commercial performance

Europe Consumer

+819k

Mobile contract net adds 

Broadband net adds

+719k 
+1.1m

Converged consumer customers 
Supporting a record low mobile 
contract churn

Vodafone Business

+3.8%  
Fixed service revenue growth 
+24.1%  

IoT SIM growth 

Emerging Consumer

+2.7m

Mobile data users

Accelerating digital transformation

28%

European fixed line sales from 
digital channels 
Improving customers’ experience 
at lower cost

12%

Reduction in frequency of customer contact 
Improving efficiency in customer service by  
rolling out chatbots and digital applications

New digital only plans launched 
Simplifying our customer offering

€0.4bn

European net opex saving achieved  
Targeting >€1.2 billion over three years

Improving asset utilisation 

Portfolio management

Network sharing agreements
Announcements in the UK, Italy and Spain – 
unlocking industrial synergies

India
 – Vodafone Idea merger completed

 – Indus Towers merger awaiting approval

New Zealand sale announced, €2.1bn

Partnerships announced with:
ARM and AT&T for IoT,  
and IBM for Cloud
Lowering our capital intensity and unlocking 
new potential revenue streams

Accelerated M&A synergy targets
 – VodafoneZiggo one year ahead of plan

 – Vodafone Idea two years ahead of plan

Acquisition of Liberty Global’s assets
In Germany, Czech Republic, Hungary and 
Romania expected to complete by July 2019. 
Targeting €535 million of annual cost and 
capex synergies

OverviewStrategic ReportGovernanceFinancialsOther information 
06

Vodafone Group Plc   
Annual Report 2019 

Our business at a glance

What we offer 

We offer a range of communication services to both consumers  
and businesses in multiple regions. 

Our wide range of products and services

Europe 
Consumer

Vodafone 
Business

Emerging 
Consumer

49%

of service revenue

30%

of service revenue

16%

of service revenue

We offer mobile, fixed and a suite 
of converged communication services 
to support the growing needs of our business 
customers who range from small home 
offices to large multi-national companies.

Internet of Things (‘IoT’)
IoT connections bring objects to life 
by allowing them to communicate securely 
through our network. We offer a diverse 
range of services including managed IoT 
connectivity, automotive and insurance 
services, smart metering and health solutions.

Cloud & Security
Our Cloud & Security portfolio includes both 
public and private cloud services, as well 
as cloud-based applications and products for 
securing networks and devices.

Carrier services
We sell capacity on our global submarine 
and terrestrial cable systems. The services 
we offer include international voice, IP transit 
and messaging.

Mobile
We provide a range of mobile services, 
enabling customers to call, text and 
access data. The demand for mobile 
data is growing rapidly driven by the lack 
of fixed broadband access and by increased 
smartphone penetration.

M-Pesa
M-Pesa is our African payment platform, 
which has moved beyond its origins 
as a money transfer service and now provides 
financial services, and business and merchant 
payment services.

Other

5%

of service revenue

We rent capacity to mobile virtual network 
operators (‘MVNOs’) who use this to provide 
mobile services. We also offer a variety 
of services to operators outside our footprint 
through our partner market agreements.

Mobile
We provide a range of mobile services, 
enabling customers to call, text and access 
data whether at home or travelling abroad. 
As Europe moves towards 5G, our ambition 
is to build Europe’s largest 5G network, 
which will allow us to continue to co-lead 
in each market.

Fixed broadband, TV and voice
Our fixed line services include broadband, 
TV offerings and voice. We offer high-speed 
connectivity through our next-generation 
network (‘NGN’).

Convergence
Our converged offers, which combine mobile, 
fixed and content services, provide simplicity 
and better value for customers. They also 
increase customer loyalty and lower churn. 
We market these converged bundles 
as “GigaKombi” in Germany and “Vodafone 
One” in Spain and Italy.

Mobile
63.2m1
Mobile contract 
customers

Fixed
18.8m1
Broadband  
customers
13.6m1
TV customers

6.6m1
Converged consumer customers

Other value added services 
These include our Consumer IoT proposition 
“V by Vodafone” (which launched last year), 
as well as security and insurance products.

Note:
1 

Including VodafoneZiggo.

07

Vodafone Group Plc   
Annual Report 2019 

Where we operate 

We manage our business across two geographic regions –  
Europe, and Rest of the World (‘RoW’)

Operations in 25 countries

We are the number one or two mobile operator  
in most of our operations and we are Europe’s  
largest NGN provider.

Europe
Fixed and mobile in 11 out of 13 markets.

Albania1, Czech Republic, Germany, Greece, Hungary1, Ireland, Italy,  
Malta, Netherlands (joint venture). Portugal, Romania, Spain, UK.

Rest of the world
4G in all markets, M-Pesa in 8 out of 12 markets.

Emerging: Egypt2, Ghana2, Turkey, Vodacom Group (South Africa,  
Tanzania2, Democratic Republic of Congo2,, Mozambique2, Lesotho2).  
Other: New Zealand, Australia (joint venture), India2 (joint venture), 
Kenya2 (associate). 

Notes:  
1  Mobile services only.  2  M-Pesa services available.

Worldwide service reach

41

partner markets 
To extend our reach beyond the companies 
we own, we have partnership agreements 
with local operators in 41 countries.

  Europe 
  Rest of the World 
  Joint Ventures and Associates

74

countries with IP-VPN 
We are among the top five internet  
providers globally and one of the largest 
operators of submarine cables. 

168

countries with 4G roaming coverage 
Our leading global 4G roaming footprint 
serves twice as many destinations as the next 
best local competitor in most of our markets.

Group service revenues (IAS 18 basis)

Our main markets and joint ventures (IAS 18 basis)

Europe
76%

Rest of the World
22%

Vodacom 
€4.7bn

Germany 
€10.3bn

€39bn

UK 
€5.8bn

Other  
markets6 
€4.0bn

Other  
Europe5 
€4.6bn

Spain 
€4.3bn

Italy 
€5.0bn

Other
2%

€0.5bn  
(includes partner markets 
and common functions)4

Mobile 
revenue 
market  
share 
(%)8

Fixed 
broadband 
customers 
(m)

Mobile 
 customers 
(m)

Germany

29.5

33.6

UK

Italy

Spain

17.2

21.3

21.0

31.1

13.7

17.47

6.9

0.6

2.8

3.2

South Africa

52.7

46.310

0.03

Joint ventures

Vodafone Idea

334.1

31.5

VodafoneZiggo

5.0

27.6

0.3

3.3

Fixed  
revenue 
market  
share 
(%)8

21.4

6.8

9.3

17.47

–

–

40.5

Consumer 
converged 
customers 
 (m)

Convergence 
penetration
(%)9

1.5

0.3

1.0

2.3

–

–

1.1

20.2

57.0

41.4

91.4

–

–

31.9

Notes:
4  Common functions includes revenue from services provided centrally 
or offered outside our operating company footprint, including some 
markets where we have a licensed network operation, for example offering 
IP-VPN services in Singapore.

5  Other Europe including eliminations.
6  Other markets including eliminations.

Notes:
7  Due to the converged nature of the Spanish market only total communications market shares are reported.
8  As at December 2018.
9  % of consumer broadband customer base that is converged.
10  On an IFRS15 basis.

OverviewStrategic ReportGovernanceFinancialsOther information 
08

Vodafone Group Plc   
Annual Report 2019 

Key trends shaping our industry

We operate in a rapidly  
changing industry where 
innovation and scale are key

Rising global smartphone penetration, ubiquitous superfast internet access, increasingly 
converged solutions and remarkable new technologies are rapidly transforming the way that  
we live and work, while simultaneously creating a range of new commercial, regulatory and 
societal challenges. These long-term opportunities and risks are reflected in our strategy.

Growing demand for mobile data,  
high speed broadband and converged solutions

Europe Consumer
In Europe the demand for mobile data 
continues to grow rapidly. Over the last 
5 years, mobile data traffic per user increased 
by 60%1 per annum and growth over the 
next three years is expected to remain 
strong. The challenge for operators 
is how to monetise this strong volume 
growth. European total mobile service 
revenues grew by only 0.2%1 in 2018, 
due to substantial unitary price deflation, 
driven by technological improvements, 
regulation and a high level of competition. 
The evolution to 5G, with services launching 
in 2019, will allow operators to significantly 
reduce the cost of carrying data on their 
network. 5G will also enable a range of new 
revenue opportunities over the medium term 
such as Quality of Service (‘QoS’), e-gaming, 
Internet of Things (‘IoT’) services and niche 
Fixed Wireless Access (‘FWA’) solutions, 
as well as other new business cases.

In fixed, demand for NGN high-speed 
broadband services over cable or fibre 
continues to grow rapidly. Over the next 
five years, Analysys Mason estimate 
that over 40 million households 
in Europe will move to NGN services 
within Vodafone’s European footprint. 

This represents a significant window of  
opportunity for operators with access to high 
quality NGN infrastructure. Fixed revenues 
in Europe grew by 1.0%1 over the last year, 
supported by the shift to NGN.

Today, consumers are increasingly taking 
converged bundles of mobile, landline, 
broadband and TV services. For the consumer 
this provides the benefit of simplicity – 
one provider of multiple services – and better 
value. For operators this provides higher 
customer loyalty as well as operational 
efficiencies. This growing demand for 
converged services is forecast to continue 
across all markets in Europe, albeit the pace 
of adoption will vary by market.

Business
In fixed, businesses are currently transitioning 
from traditional Wide Area Networks (‘WAN’) 
to Software Defined Networks (‘SDN’) in order 
to simplify their operations, increase their 
speed of execution, automate their networks 
and save costs. This represents a significant 
opportunity for operators who have the 
expertise to take advantage of this.

The Internet of Things is also growing 
at a rapid pace, with a vast array of use cases 
from sensors used to control industrial 
machinery and count stock levels 
to automated self-driving vehicles. 

Rapid technological change

Over the last 30 years, mobile and fixed 
networks have evolved significantly. In the 
1990s, second generation (‘2G’) mobile 
networks primarily carried voice calls and 
SMS data traffic (i.e. texts). Today, mobile 
phone users can experience 4G+ download 
speeds in excess of 800Mbps (>4,000 times 
faster than 2G) supported by the latest 
technological advancements, such as carrier 
aggregation and massive MIMO (multiple 
input and multiple output) antennae.

The next technological evolution of mobile 
networks will be to deploy 5G, supported 
largely by the infrastructure deployed for 
4G, combined with new 5G radio spectrum 
and antennae. This will eventually enable 
download speeds in excess of 1Gbps 
combined with extremely low latency. 

The evolution of fixed networks has been 
equally rapid, with legacy copper technology 
being superseded by NGN infrastructure such 
as cable and fibre-to-the-home (‘FTTH’).

14 See pages 14 to 17 of this report for 

further insights

Analysys Mason estimate that the number 
of IoT connections is expected to grow from 
less than 600 million in 2018 to around 
2.7 billion by 2023.

The demand for converged services, 
similar to the Consumer segment is also 
growing with operators bringing together 
communication tools for businesses that 
work across all fixed and mobile end points.

Emerging Consumer
In emerging markets, mobile data is growing 
rapidly, with data traffic increasing 
on average by over 100%1 per annum over 
the last five years. This trend is expected 
to continue, driven by a lack of fixed line 
infrastructure and by the rapid adoption 
of smartphones. The GSMA estimates that 
smartphone penetration will rise from 55% 
to 78% in emerging markets between 2017 
and 2025.

This growth in smartphone penetration 
provides operators with the opportunity 
to not only offer connectivity but also 
a range of digital services, such as banking, 
to consumers for the first time. 

Note:
1  Source: Analysys Mason.

21 See page 21 of this report for further insights

Broadband download speeds have evolved 
quickly from sub-64Kbps via a dialup 
modem in the late 1990s to download 
speeds of 1Gbps today, through high 
speed NGN services. Further technological 
advancements, such as DOCSIS 3.1 for cable 
and deeper fibre penetration, will deliver even 
faster speeds of up to 10Gbps in the future. 

09

Vodafone Group Plc   
Annual Report 2019 

Digital transformation opportunity

The world is undergoing a rapid digital 
transformation. New technologies including 
smartphones, cloud computing, artificial 
intelligence and robotic process automation, 
are enabling companies to connect with 
customers directly, proactively offering 
personalised solutions, while simplifying 
and automating operational processes and 
improving the efficiency of all commercial 
and technological decisions.

Note:
2  Goldman Sachs.

Regulatory intervention

The remit of regulators is extensive, including 
wholesale charges between operators, 
spectrum allocation, and obligations 
in relation to consumer rights. Regulators are 
also responsible for topics relating to data 
protection and cyber security. The decision 
to regulate or not has material consequences.

Within the broad remit of ensuring 
sustainably competitive markets, regulators 
are tasked with striking the right balance 
between short-term consumer welfare 
through measures such as regulated 
prices and longer-term consumer welfare 
by incentivising investment.

Highly competitive markets

18 See page 18 of this report for further insights

Speed of execution will be key in order 
for operators to further differentiate 
their services and retain the benefits 
from digitalisation. 

Digitalisation is a key operational theme 
for the telecoms industry, which has 
a significant proportion of activities that can 
be automated, while also having unrivalled 
insight into customer usage trends. By using 
advanced digital technologies, operators 
will be able to enhance their customers’ 
experience, generate incremental revenue 
opportunities, and reduce costs. 

The cost cutting opportunity alone for 
European telecoms has been estimated 
to be as much as €60 billion2.

In 2018 the European Electronic 
Communications Code was finalised and will 
be transposed into national law by the end 
of 2020. The Code overhauled the existing 
telecoms rules and sought to tip the balance 
towards longer-term consumer welfare 
through measures to incentivise the roll-out 
and take-up of NGN high capacity networks. 
It also includes a broader set of services in its 
remit, including over-the-top communication 
services for the first time.

However, the Code also introduces new 
regulation in relation to international calls 
within the EU. We await the implementation 
of the Code at national level.

Overall, Governments and policy makers 
have recognised that Gigabit networks 
will underpin the digital competitiveness 
of the entire economy. We therefore expect 
an enabling policy environment to ensure 
that investors in networks are able to earn 
a reasonable return on their investments, 
ensuring that societies realise their full 
potential for economic growth.

The European telecommunications industry 
is highly competitive, with many alternative 
providers giving customers a wide choice 
of suppliers. In each of the countries in which 
we operate, there are typically three or four 
mobile network operators (‘MNOs’), such 
as Vodafone, who own their own network 
infrastructure, as well as several resellers 
that “wholesale” network services from 
MNOs. In addition, there are an increasing 
number of over-the-top operators that 
provide internet-based apps for content 
and communication services.

In fixed, there is usually one national 
incumbent (typically the former state owned 
operator), who is generally required to offer 
wholesale access to its network at regulated 
prices to resellers, while most markets will also 
have one or two cable or satellite operators. 
In some markets, the uncompetitive wholesale 
access terms offered by incumbents and 
the slow pace of NGN infrastructure rollout 
has seen the emergence of alternative fibre 
builders, who are looking to capitalise on the 
growing customer demand for gigabit speeds 
by offering attractive wholesale access terms 
to resellers. 

Changing customer and societal expectations

We believe that technology and connectivity 
can help to create a more positive future 
for societies around the world. Every day, 
we work to help our customers, partners and 
other stakeholders understand how new 
technology can enhance their business and 
contribute to socio-economic progress.

However it is important to recognise that 
the benefits of a connected society need 
to be accessible to all and cannot come 
at the cost of the future of our planet. 
Society expects companies to find ways 
to minimise their impact on the environment 
while continuing to grow. They also expect 
organisations to help to bridge the divides that 
exist and find ways to address inequalities. 

36 See page 36 of this report for further insights

We believe that our technology can give 
marginalised communities access to the 
transformative power that connectivity 
delivers, as it democratises access to better 
health information, education resources and 
financial services for people around the world.

OverviewStrategic ReportGovernanceFinancialsOther information10

Vodafone Group Plc   
Annual Report 2019 

Our business model

Delivering value for  
society and returns  
for our shareholders

Our leading scale enables us to sustain our investments in superior 
Gigabit infrastructure, delivering an excellent customer experience which 
both benefits society and drives our revenue growth. Together with the 
substantial opportunities to transform our business model, this allows us 
to grow our cash flows, reinvest and deliver returns for our shareholders.

Differentiated 
assets and  
leading scale

Delivering  
value for society 
and returns for 
our shareholders

Growing  
revenue  
streams

Sustained 
reinvestment 

Driving free  
cash flow 
generation 

Transformation 
opportunity

11

Vodafone Group Plc   
Annual Report 2019 

Differentiated assets  
and leading scale

 – Leading/co-leading mobile networks and 

deep spectrum positions.

 – Europe’s largest fixed NGN network.

 – Unique global footprint and scale 

in Vodafone Business.

 – Platforms:

Growing revenue streams

Transformation opportunity

Europe Consumer

We have Europe’s largest NGN footprint, 
providing us with the opportunity to gain 
substantial market share in fixed line, and the 
ability to drive convergence across our 
fixed/mobile customer base. 5G also brings 
further opportunities. 

We have a number of opportunities 
to structurally transform our operating model 
and fundamentally reshape our cost base, 
while also improving the overall experience 
for our customers. We are doing this by:

 – Being Digital ‘First’.

 – Becoming Radically Simpler.

 – Leveraging our Group Scale.

We are also focused on delivering improved 
asset utilisation, improving our return 
on capital by:

 – Exploring network sharing opportunities.

 – Agreeing ‘capital smart’ strategic 

partnerships in fixed line.

 – Capturing material synergies from our 

announced in-market consolidation deals. 

18 Read more on transforming our operating model

20 Read more on improving asset utilisation

 – Europe’s leading TV and content 

Vodafone Business

distribution platform

 – MyVodafone app driving loyalty and 

customer engagement

 – A market leading global IoT platform
 – M-Pesa: Africa’s largest 
payment platform.

We have a unique global footprint to meet 
the needs of multi-national corporates, are 
a challenger to incumbents in fixed, can 
leverage on our leadership position in IoT, and 
are a digital enabler for SoHo/SMEs. 

 – A strong brand and the best people.

Emerging Consumer

 – A sustainable business focus.

42 Read more on our people and culture

36 Read more on our sustainable business

We have significant opportunity 
to drive mobile data growth, and expand 
M-Pesa to capture digital and financial 
services opportunities. 

14 Read more on Europe Consumer

16 Read more on Vodafone Business

17 Read more on Emerging Consumer

Driving free cash flow generation 

Our clear focus on revenue growth, cost 
savings, and improved asset utilisation 
supports our free cash flow cash generation.

 – Free cash flow (‘FCF’) pre-spectrum was  
€5.4 billion in 2019 (stable year-on-year), 
despite significant competitive challenges 
in Spain and Italy.

 – After spectrum and restructuring 

we generated FCF of €4.4 billion in 2019 
vs €4.0 billion in 2018.

26 Read more on our financial performance

Sustained reinvestment 
€59.5bn 

invested over the past five years. 
This comprises of:

€43.5bn
capex

to modernise our mobile and  
IT networks and deploy fixed 
fibre networks.

Delivering value for society 
and returns for our shareholders

Our new dividend policy will enable 
us to rebuild our financial headroom while 
providing investors with a sustainable, 
progressive dividend. We have also refreshed 
our purpose and announced new goals 
for 2025.

€8.2bn
spectrum  
and licences

€7.8bn 
M&A

to secure spectrum primarily  
for 4G/5G.

Dividends per share in 2019

9.00 eurocents

principally cable company 
acquisitions in Europe.

Our new purpose goals
Improve one billion lives

Halve our 
environmental  
impact

OverviewStrategic ReportGovernanceFinancialsOther information12

Vodafone Group Plc   
Annual Report 2019 

Chief Executive’s review

A focus on operational 
excellence and 
organic growth

The acquisition of Liberty Global’s assets 
in Germany and Central Eastern Europe will 
complete Vodafone’s strategic transformation 
into a converged leader, owning 
Europe’s largest 4G/5G mobile networks, 
Europe’s broadest gigabit-capable NGN 
network and Africa’s leading data networks. 
We will be strongly positioned to achieve our 
long-term goals – enabling the digital society, 
supporting inclusion for all and protecting 
the planet. This purpose-driven approach 
underpins our ambition to drive organic 
revenue growth, expand EBIT margins and 
increase our cash generation.

I believe that success in this next phase 
of Vodafone’s transformation requires 
a renewed focus on operational excellence 
and more consistent commercial performance 
across the Group. When I stepped into the 
Chief Executive role last October, I identified 
three key priorities for the business. In mature 
markets we need to focus on deepening 
engagement with our existing customers, 
primarily by selling ‘one more product’ 
to grow revenue and lower churn. We need 
to accelerate our digital transformation, 
improving both the customer experience 
and the efficiency of our operations through 
a radically simpler approach. And we need 
to explore all options to improve the 
utilisation of our leading network 
assets through a renewed emphasis 
on partnering. We explore the progress we are 
making on each of these priorities in detail 
on pages 14 to 21.

The decision to rebase our dividend in order 
to support the execution of our strategy and 
rebuild financial headroom has not been taken 
lightly. However, I am convinced that this is the 
right approach for the Group, and will enhance 
our ability to deliver much improved total 
returns for our shareholders.

A new social contract is  
needed for the industry
At the same time, I believe a new approach is 
needed by the industry and by governments 
if society is to gain the maximum benefit from 
the opportunities presented by the digital 
society. These opportunities are reflected in 
the ambitious goals that underpin Vodafone’s 
purpose: to improve one billion lives and halve 
our environmental impact by 2025.

During the coming year we will work to develop 
‘Vodafone’s social contract’ with policy makers, 
politicians and regulators based on the 
shared principles of duty of care, fairness 
and leadership. Through such contracts our 
vision is that the industry commits to intensify 
its efforts to simplify and improve services 
to customers, and ensures better network 
coverage, whereas in return regulators 
reassess their approach to the sector, ensuring 
a competitive environment that provides 
an adequate return on the substantial 
investments that will be needed to deliver 
an inclusive digital society.

Review of the year
Last year we delivered a good financial 
performance in Germany, the UK and Other 
Europe, which offset significant competitive 
challenges in Spain and Italy and a macro and 
regulatory driven slowdown in South Africa. 
Although our service revenue growth slowed 
in the second half of the year, the recovery in our 
commercial performance, especially in Italy and 
Spain, was encouraging, and European mobile 
churn reduced to a record low in the second 
half. All else being equal, these improvements 
lay the foundation for a gradual recovery in our 
performance in FY20.

In our key customer segments, Europe 
Consumer service revenues declined 
by 1.1%1, but grew 2.7%1 excluding Spain and 
Italy, supported by our strong momentum 
in broadband where we remained 
Europe’s fastest growing operator. 
Vodafone Business grew by 0.3%, with 
continued competition in mobile offset 
by market share gains in fixed and good 
growth in IoT and Cloud. I am excited about 
the disruptive opportunity for further fixed 
share gains created by new Software Defined 
Networking solutions. Emerging Consumer 
grew at 7.4%, driven by data services and the 
ongoing success of our unique mobile financial 
services platform M-Pesa.

Investing and partnering to  
deliver leading Gigabit Networks
Investing in leading network assets is at the 
heart of our strategy, and we remain committed 
to providing a differentiated customer 
experience compared to value players. 
However, in all of our markets at least one 
other leading player shares a similar network 
vision. Sharing our passive infrastructure assets, 
such as our towers and fibre backhaul, as well 
as active radio equipment (outside major cities) 
allows both parties to reduce operating costs 
and capital expenditures – without sacrificing 
quality or differentiation. Most importantly, 
by sharing in this way our customers benefit 
from improved coverage and a faster rollout 
of 5G services than either partner could have 
achieved on their own, and we significantly 
reduce our environment impact as a result 
of fewer sites and less active equipment.

We have announced network sharing 
discussions in the UK with O2 and in Italy 
with Telecom Italia, we have concluded 
an agreement across both mobile and 
fixed with Orange in Spain, and we see 
further opportunities across our markets. 
In addition, these deals unlock a range 
of tower monetisation options, which 
we are actively exploring.

Note:
1  Excluding UK handset financing and one-off settlements.

13

Vodafone Group Plc   
Annual Report 2019 

Radically simpler, Digital ‘First’ 
commercial propositions
One of our industry’s greatest operational 
challenges is a vast range of legacy products 
and pricing plans. This legacy creates significant 
complexity for customers, and an immense 
and costly IT infrastructure for us to manage, 
which limits our commercial agility.

In order to unlock the full opportunity 
of digitalisation, we need to make our commercial 
propositions radically simpler. We have made 
a good start on this journey with speed-tiered 
unlimited data plans launched in Spain, 
and greatly simplified mobile tariffs in Germany.

Additionally, we see an opportunity for growth 
in the years ahead using second brands and 
sub-brands such as ho. in Italy, Lowi in Spain 
and VOXI in the UK. By offering distinct features 
such as speed-limited products and online 
only customer service, we can offer more value 
to this segment without degrading our margins.

Platforms and partnerships –  
a unique opportunity for Vodafone
The concept of driving better asset utilisation 
does not only apply to our networks. 
Vodafone owns a number of commercial 
platforms with world-leading scale – 
the myVodafone app for customer service, 
engagement and loyalty; Vodafone TV for 
access to leading content; our world-leading 
IoT platform; and M-Pesa for financial services 
in Africa. Our scale makes us a partner of choice 
in each of these areas, unlocking new potential 
revenue streams. I am pleased that we have 
already concluded agreements with AT&T and 
ARM for IoT, and with IBM for cloud services  
(see page 16).

Creating the leading converged 
challenger in Germany and CEE
We are making good progress in securing 
regulatory approvals for our acquisition 
of Unitymedia in Germany and the UPC 
assets in the Czech Republic, Hungary and 
Romania, and currently expect the transaction 
to complete in July. I look forward to welcoming 
Unity and UPC’s employees to Vodafone.

Nick Read
Chief Executive

Our strategy
A converged communications technology 
leader, enabling the digital society

Our priorities
Deepening customer engagement
To extend our competitive advantage 
and improve returns by:
improving loyalty and driving revenue growth in all  
three customer segments  

Europe 
Consumer

Vodafone 
Business

Emerging 
Consumer

Selling ‘one more 
product per customer’ 
lowering churn

Fixed market share gains

Driving convergence

5G opportunities

Leading fixed challenger

Drive mobile data growth

Industrialising IoT

Digital enabler to  
SoHo/SME

Grow digital and 
financial services

Supported by our scaled platforms and partnership approach

Europe’s leading TV and  
content distribution platform

Leading global 
IoT platform

M-Pesa: Africa’s largest 
payment platform

MyVodafone app driving loyalty 
and customer engagement

Transforming our operating model 
for greater efficiency and agility

Digital ‘First’

Radically simpler

Leverage Group scale

Targeting >€1.2 billion of net operating cost reduction in Europe over three years

Delivering a better overall experience for our customers

Improving asset utilisation 

with sustained network leadership

Capital smart  
infrastructure partnerships

Leading Gigabit  
networks

Network sharing opportunities

Europe’s largest NGN and 5G network

Strategic partnerships in fixed

OverviewStrategic ReportGovernanceFinancialsOther information 
14

Vodafone Group Plc   
Annual Report 2019 

Our strategy

Deepening customer  
engagement

Europe Consumer
Our goals
Selling ‘one more product’ per customer, lowering churn 
through convergence

We aim to drive growth in the Europe Consumer segment by developing deeper customer 
relationships, with a strong focus on our existing base.

We intend to do this by:

 – cross-selling more products (e.g. broadband, family SIMs, TV)

 – up-selling new experiences (such as tiered offers based on quality of service and/or higher 
speeds, low latency mobile gaming services, and a wide range of Consumer IoT devices)

Our priorities:

 – increase revenue per customer

 – significantly lower churn through convergence

We have Europe’s largest NGN 
footprint – providing us with 
a significant platform for growth
The demand for NGN broadband (i.e. via fibre 
or cable) in Europe is growing rapidly. Over the 
next five years, the number of households with 
NGN services is expected to increase by more 
than 40 million as consumers migrate from 
legacy DSL to gigabit capable technologies. 
This equates to over 120 million NGN 
households by 2024.

Having created Europe’s largest NGN footprint, 
this shift towards NGN represents a significant 
window of opportunity for Vodafone to capture 
substantial and profitable market share gains. 
We are capitalising on this opportunity, adding 
719,000 broadband customers, including 
1.5 million NGN customers, this year taking 
our total European broadband customer base 
to 18.8 million (including VodafoneZiggo).

During 2019, we also continued to expand 
our NGN footprint. On a pro forma basis 
for the acquisition of Liberty Global’s cable 
assets, we now cover 122 million marketable 
households, an increase of 8 million in the 
year. Within this, 54 million households 
are on our fully owned network (‘on-net’) 
including VodafoneZiggo in the Netherlands, 
and a further 9 million are covered through 
strategic partnership agreements where 
we have attractive access terms.

Notes:
1  On a pro forma basis including Liberty Global’s assets.
2 

Including VodafoneZiggo.

With the potential to offer superior gigabit-
speeds via DOCSIS 3.1 on cable and via FTTH 
to most of these homes in the next few years, 
we see significant scope to increase our on-net 
broadband customer penetration, which 
is currently 28%.

Driving convergence 
and lowering churn

By gaining scale in fixed, we further deepen our 
relationship with customers through upselling 
converged offers and additional services. 
Our commercial momentum in convergence 
has accelerated this year having added 
1.1 million customers. In total, we now have 
6.6 million2 converged consumer customers 
in Europe. Convergence contributed 
to a record low mobile contract churn rate 
in Europe of 15.5%. The opportunity to grow 
our converged base remains significant with 
only 40% of our consumer broadband base 
in Europe currently taking both fixed and 
mobile products from Vodafone.

5G brings further opportunities
We intend to launch 5G services in-line with 
leading local competitors during calendar 
2019 and 2020, with an initial focus on dense 
urban areas. While the immediate benefit from 
5G is the ability to significantly lower the cost 
per gigabyte on our network, there are also 
a number of potential revenue opportunities 
in the Consumer segment. 

European marketable homes1  million

Total  
homes

Total  
(incl. ADSL  
and NGN)

NGN  
wholesale

Strategic  
wholesale  
partnerships

Owned  
NGN  
network

168

145

122

63

54

100

86

73

38

32

% of homes

Strengthening our reach 
and economics

Germany and CEE acquisition

– Constructive discussions with EC continue
–  300Mbps wholesale cable access agreement 

with Telefónica Deutschland
–  On track to complete in July

Strategic partnerships

   Open Fiber >3 million homes passed
   Network sharing agreement with Orange, 
expanding homes passed by an additional 
1 million, opportunity to co-invest

Gigabit upgrades (DOCSIS 3.1)

– Spain complete
–  Germany 66% of current footprint
–  Netherlands underway

Upselling more products and services

Super Wi-Fi

Gigaholiday

Vodafone
ALWAYS
CONNECTED

Vo Wi-Fi

Always connected

SecureNet converged

TV and entertainment

Incremental churn benefit through  
convergence and additional services

European mobile contract churn 
improvement (%)

16.8

15.9

15.6

15.9

15.5

FY15

FY16

FY17

FY18

FY19

15

Vodafone Group Plc   
Annual Report 2019 

These include Quality of Service (‘QoS’) 
differentiation and opportunities for low 
latency mobile gaming, with an estimated 
157 million3 users forecast by 2025, fixed 
wireless access (in select rural/semi-rural 
areas), and a range of potential Consumer IoT 
devices and applications that will be supported 
by our ‘V by Vodafone’ global platform.

Europe’s leading TV and content 
distribution platform
Post the acquisition of Liberty Global’s cable 
assets we will have one of Europe’s leading 
TV and content platforms with 22 million 
active users. Over time, by having one fully 
integrated, scaled TV and content platform 
across our European markets we will become 
an attractive partner of choice for content 
providers, who by agreeing commercial terms 
at a Group level gain the ability to distribute 
their content easily via one platform across 
our markets.

Our content strategy is to be an aggregator 
and distributor of content, working closely with 
national and international partners, rather than 
an owner or creator of unique content which 
requires a different skill set and focus. This was 
reflected in our decision earlier this year not 
to renew football rights in Spain, as it was 
uneconomic to do so and the potential to grow 
our football customer base was limited. 

MyVodafone app – our platform 
for deeper customer engagement
The ‘MyVodafone’ app now has 25 million 
active users each month. As well as providing 
convenient and highly cost effective digital 
customer service, the app is increasingly 
becoming a key distribution platform for 
marketing new personalised commercial 
offers, loyalty schemes and additional services 
directly to our customers, deepening their 
engagement with Vodafone. For example, 
in Italy the Vodafone ‘Happy’ loyalty 
scheme now has over 9 million subscribers, 
who receive free offers from commercial 
partners every Friday. Participating partners 
provide these offers free of charge 
to Vodafone, given the opportunity to engage 
directly with our customer base.

Performance in 2019
Overall, Europe Consumer service revenues 
declined by 1.1%4, with fixed growth 
of 2.6%4 offset by a mobile decline of 2.4%4. 
Excluding Spain and Italy, service revenues 
grew by 2.7%4, with fixed growth of 5.2%4 and 
mobile growing by 1.7%4.

Notes:
3  Global Gaming Report 2018, Newzoo Research, 

forecasting mobile gaming population in Germany, Italy, 
the UK and Spain.

4  Excluding UK handset financing and one-off settlements.

Our purpose in action

Through our Gigabit networks we believe we can build a digital society that 
helps improve people’s lives. We are committed to investing in our network 
infrastructure and coverage to deliver a high-quality service that allows 
individuals and businesses to connect confidently anywhere and at any time.

This year, a report published by the UK Department for Digital, Culture,  
Media and Sport (‘DCMS’) set out a number of benefits that high-speed internet 
(such as 5G) can have on the economy. These include:

 – increased consumer value by enabling innovative apps and  

services, particularly those which feature Augmented Reality (‘AR’)  
and Virtual Reality (‘VR’)

 – productivity gains, such as faster download times and enabling the ability 

to work in-transit

 – reduced carbon emissions – through supporting the large-scale deployment  

of IoT technologies across sectors (see page 38 for more information).

By connecting over 350 million people to our Gigabit networks by 2025 
we want to support our customers, both individuals and businesses, to realise 
these benefits.

5G opportunities

The potential for high speed, high 
capacity, low latency services – providing 
our customers with a broader and 
richer experience.

Quality of Service (‘QoS’) 
We are investing in the capability to provide 
differentiated quality of service to different 
customer segments, allowing us to prioritise 
critical applications such as medical devices. 
By doing so we will be able to guarantee 
a minimum quality of service that specifically 
meets our customers’ needs and unlocks potential 
monetisation opportunities.

Consumer IoT 
We are already well positioned in Consumer 
IoT having launched ‘V by Vodafone’ in 2017. 
This leverages on our market leading global IoT 
platform in Vodafone Business. Today we provide 
a range of smart services in the home and on the go, 
enabling our customers to keep track of the things 
they care about. However, we now see an exciting 
opportunity with 5G to offer low latency services 
to customers, as they add a range of wearables 
and other connected devices to their accounts. 
This is a sizeable long-term market opportunity 
where we are targeting market share gains.

Fixed Wireless Access (‘FWA’) 
We believe there is a niche opportunity for FWA 
in Europe, principally in areas outside the reach 
of fixed NGN networks. In these areas population 
density is typically low, supporting a viable 
business case. We will be looking to offer targeted 
FWA propositions across several of our markets 
as 5G is rolled out.

E-gaming 
We see this as a significant area of future growth, 
with gamers increasingly wanting fast, ‘real-time’ 
internet access, to support services such as low 
latency mobile multiplayer gaming. To further 
strengthen our commitment to this growing 
segment, we are a premium partner of the ESL, 
the world’s largest e-sports company.

OverviewStrategic ReportGovernanceFinancialsOther information16

Vodafone Group Plc   
Annual Report 2019 

Our strategy (continued)

Deepening customer  
engagement

Global footprint

 Vodafone markets 

 Partner markets

Vodafone Business
Our goals
A leading international challenger in fixed, ‘industrialising’ IoT

In 2018, we rebranded our former Enterprise division as ‘Vodafone Business’, in order 
to increase our brand recognition as we broaden the services we offer.

Our strategy is to drive growth and deepen our existing mobile customer relationships 
by cross-selling additional services including NGN fixed, IoT, and Cloud services.

Our priorities:

 – increase revenue per account and reduce churn

 – improving productivity through our sales force transformation initiative and the rapid 

digitalisation of our operations

We have a unique 
global footprint
We believe our unique global footprint 
and extensive partnership relationships 
provide us with a competitive advantage 
in selling to multinational customers. 
Today we have owned operations across 25 
countries, and 269 global points of presence. 
These markets are connected by over 250,000 
kilometres of fibre, enabling us to have 
more control over the end-to-end customer 
experience that we deliver for large corporates 
and importantly the security that goes with 
it. Today, multinational corporates represent 
around 20% of our divisional service revenues 
and are managed centrally by our ‘Vodafone 
Global Enterprise’ team.

A challenger to incumbents in fixed
In fixed, our revenue market share is low 
at around 10% across our major European 
markets, compared to our mobile market 
share of over 30%. We therefore see significant 
future opportunities to gain share and disrupt 
legacy relationships, particularly as the Wide 
Area Networking (‘WAN’) market transitions 
to Software Defined Networking (‘SDN’). 
This provides large enterprise and SME 
customers with both greater flexibility and 
significant cost savings compared to legacy 
products. This enables Vodafone to become 
increasingly a total communications provider.

In January 2019, we signed a strategic Cloud 
partnership with IBM. Under the terms of the 
agreement, we retain the end customer 
relationship, and our customers will gain 
immediate access to all of IBM’s leading  
multi-cloud offerings. 

This cloud partnerships also allows 
us to simplify our operating model, reducing 
our exposure to capital-intensive data centres 
and instead move to a capital-light variable 
cost model.

Leveraging our IoT 
global leadership
We have a market leading global platform in  
the rapidly growing IoT segment. Today we  
are a leader in terms of connectivity market  
share, with 85 million SIMs on our network. 
We expect to continue to take market 
share in connectivity, however there is also 
a significant opportunity to grow in the 
services segment. We are therefore investing 
in IoT service solutions for specific industry 
verticals, expanding beyond our current focus 
on automotive (which represents 22% of IoT 
revenues) to digital buildings, healthcare, 
logistics, and insurance. This year we grew IoT 
connectivity service revenue by 14.5%, adding 
more than 1.4 million SIMs per month.

Digital enabler for SoHo/SMEs
For SoHo/SME customers, which represent 
around 50% of divisional service revenues, 
we aim to cross-sell fixed and unified 
communications propositions and also 
position Vodafone as an integrator of value 
added digital and IoT services.

Performance in 2019
Vodafone Business grew service revenue 
by 0.3%. This was supported by market share 
gains in fixed, IoT, and Cloud and security 
services, partially offset by ongoing pricing 
pressure in mobile.

Strategic Cloud partnership with IBM

Improves capability 
Full access to IBM’s multi-cloud offering

Managed  
services  
agreement  
with IBM

Co-develop 
new digital  
services

Simplification of business model 
Reduce exposure to capital intensive legacy 
data centres

Our purpose in action

We estimate that over 30% of the more 
than 85 million IoT connections we operate 
directly enable customers to reduce 
their emissions. Examples include smart 
meters and IoT technologies embedded 
in vehicles to optimise route management, 
vehicle maintenance and driver behaviour. 
This year, we enabled our customers 
to avoid 2.9 tonnes of CO2e for every one 
tonne generated from our operations.

Ratio of GHG emission  
savings for customers  
to our own GHG footprint 

2.9

2.4

2.6

2017

2018

2019

Note: 
Figures include all data carried by our mobile 
networks. Emissions savings for customers 
have been calculated based on GeSI’s ICT 
Enablement Methodology.

17

Vodafone Group Plc   
Annual Report 2019 

Deepening customer  
engagement

Customer base FY193
(millions)

+4% YoY
77

Vodacom
Safaricom

Emerging Consumer
Our goals
Driving data penetration, growing digital and financial services

We continue to see significant growth potential in Emerging markets. Mobile data services 
and usage penetration is still relatively low, and there is the potential to expand M-Pesa, 
our African payments platform, beyond just money transfer to capture digital and financial 
services opportunities.

Our priorities:

 – grow data customers and mobile ARPU

+38% YoY
39

+13% YoY
14

23

Data users1

4G customers1 M-Pesa customers

68%

34%

41%

Penetration

 – increase our M-Pesa customer base, supported by new services

ARPU uplift in South Africa

Material data growth opportunities
Data growth in Emerging markets has 
continued to be strong, growing at 50% 
in 2019. However, smartphone penetration 
is still low, and only 34% of our mobile 
customer base use 4G services. As 4G 
smartphone costs continue to fall, driving 
ongoing adoption, we aim to grow ARPU. 
For example, customers in South Africa 
typically spend 22% more when moving from 
3G to 4G services.

M-Pesa as a financial 
services platform
We also see a significant opportunity to grow 
in digital and financial services. M-Pesa, 
our African payments platform, has moved 
beyond its origins as a money transfer service, 
and now provides enterprise payments, 
financial services and merchant payment 
services for mobile commerce. 

Over €10 billion of payments are processed 
over the platform every month, across the 
seven African markets where M-Pesa services 
are active.

We now have 37 million M-Pesa customers, 
and during 2019 M-Pesa revenue grew by 21% 
to €750 million, representing 12% of Emerging 
Consumer service revenue in the year.

Performance in 2019
The Emerging Consumer segment grew 
service revenue by 7.4%, supported by good 
growth in data users of 4% to 77 million and 
by price increases to offset local inflation. 
Within this our 4G customer base grew 
by 38%. M-Pesa also maintained good 
momentum, with active customers growing 
13% to 37 million3, and transaction volumes 
up 24% in the year.

Our purpose in action

More than 2 billion people in the world, many of them women, 
still have no access to banking facilities4. With a mobile phone and 
an M-Pesa account, people on low incomes can send, receive and 
store money safely and securely giving them more control over their 
financial affairs. It also reduces the associated risks of a cash-based 
society, including robbery and corruption.

Thanks to the development of additional services built on the M-Pesa 
offering, such as M-Shwari, M-Pawa and KCB M-Pesa, our customers 
can also save money through interest-bearing accounts and can 
arrange micro-loans to help fund their businesses. In addition, M-Pesa 
is widely used to manage business transactions and to pay salaries, 
pensions, agricultural subsidies and government grants.

+22%

+13%

2G

3G

4G

M-Pesa: The largest payment 
platform in Africa2

Customers (m)

Transactions per annum (bn)
11

9

8

37

20

M-Pesa

No.1  
African 
bank

M-Pesa

African 
card 
payments

PayPal 
(Global)

Platform for growth

Consumer 
platform
P2P & 
international 
transfers

Enterprise
B2B, bank 
transfers, 
bills, 
salaries

Financial 
services
Loans, 
handset 
financing, 
insurance

Mobile 
commerce
Merchant 
in-store 
and online

Includes Turkey, Vodacom, Egypt and Ghana.

Notes:
1 
2  GSMA 2018, McKinsey Financial Services Report, eMarketer.
3  Excluding India.
4  Powering Potential, BNY Mellon and UN Foundation, 2018.

OverviewStrategic ReportGovernanceFinancialsOther information18

Vodafone Group Plc   
Annual Report 2019 

Our strategy (continued)

Transforming our  
operating model

Our strategy
A new radically simpler, Digital ‘First’ operating model, leveraging 
Group scale

In an increasingly digital world, we see the emergence of new technologies including  
big data analytics, artificial intelligence agents and robotic process automation (‘RPA’) 
as a compelling opportunity to structurally transform the Group’s operating model and 
fundamentally reshape our cost base, while also improving the overall experience for 
our customers.

To maximise the benefits to Vodafone from these new technologies, speed and ambition  
are critical, and we aim to move faster than the industry. We also need to make our business 
‘radically simpler’, and ‘leverage our Group scale’ by driving standardisation across our 
operations, in order to truly transform our operating model.

Digital ‘First’ 

Our ambition is to move faster than our peers, 
and we have accelerated the implementation 
of our ‘Digital Vodafone’ programme from five 
years to three years.

This year, we have already increased the 
proportion of mobile customers acquired 
through digital channels to 17%. In fixed, 28% 
of customer acquisitions are also now online. 

Across our customer operations, we have 
deployed TOBi chatbots in 11 markets, 
and plan to roll them out in a further five 
markets during FY20. This contributed 
to a 12% year-on-year reduction in the 
frequency of customer contacts to our call 
centres in Q4. 

In addition, by deploying RPA ‘bots’ in our 
shared services centres, we reduced over 
1,600 FTE roles this year.

Our goal: to lead the industry in the transition to digital

Digital customer management

Digital technology

Digital operations

March 2017

March 2019

March 2021

CVM campaigns enabled by Big Data1
Better targeting of the base1

Digital channels share of sales mix2
Reduce reliance on indirect channels

MyVodafone app penetration1
Improve customer engagement

Chatbots (% of contacts)1
Moving from mostly human to mostly digital

Frequency of contacts (‘FOC’)1,3
Blending the best of digital and human interactions

15%

9%

55%

0%

1.8

81%

17%

62%

15%

1.5

100%

>40%

95%

60%

0.9

Notes: 
1 
2  Mobile contract acquisitions and retentions in Germany, 

Includes all European markets. 

Italy, UK, Spain.

3  FOC requiring human intervention per year.

Digital case study – rolling out 
chatbots (TOBi) in Italy

TOBi is a leading artificial intelligence 
(‘AI’) chatbot, providing customers with 
a conversational experience (either via 
voice, the web, or MyVodafone app) that 
can directly solve queries without the need 
for human interaction. It continuously 
learns new skills and information, therefore 
enabling it to provide customers with 
a broad range of support from both basic 
to more complicated queries, helping 
us to deliver a great customer experience.

In April 2018 we launched TOBi chat 
in Italy, and in the second half of FY19 
we launched TOBi voice, effectively making 
TOBi the first point of contact for almost all 
customer enquiries.

Since then we have seen a significant step 
change in our performance. As of March 
2019, 66% of customer contacts were 
entirely automated, driving a material 
reduction in human contact as well 
as improved customer net promoter 
scores. As a result, in the second half 
of FY19 we saw a 15% reduction in the 
frequency of contacts per customer, 
and Customer Operations costs reduced 
by 19% year-on-year. 

19

Vodafone Group Plc   
Annual Report 2019 

Leverage Group scale

We see additional opportunities to leverage 
the benefit of our Group scale.

We have already achieved significant savings 
through scale and standardisation in some 
of our operations. For example, centralisation 
has reduced the costs of our finance 
operations by three quarters and the cost 
of our network operating centres by 40%, 
since these activities were centralised.

We now have 21,000 employees in our shared 
service centres in India, Egypt, and Eastern 
Europe, and have centralised over 80% of our 
procurement activities.

Looking ahead, we see further opportunities 
from centralising European network 
design and engineering functions, as well 
as IT operations.

These initiatives support our 
>€1.2 billion net opex reduction 
target in Europe 

Through a combination of these three 
initiatives, together with the benefits of our 
ongoing ‘Fit for Growth’ programme and zero 
based budgeting efforts, we are targeting 
to reduce our net operating costs in Europe 
(including Common functions) by at least 
€1.2 billion in FY21, compared to FY18 
levels. In the Rest of the World, we expect 
to keep operating cost growth below local 
inflation levels.

In 2019, we have reduced European net 
operating expenses by €0.4 billion, and we  
are on track for at least a further €0. 8 billion 
of savings over the next two years.

To date, we have already executed 50%  
of the actions required in order to achieve  
this cost target.

Radically simpler

Over the last three years, we have halved 
the number of tariff plans and reduced the 
number of products by around 40%. However, 
we still have hundreds, and in some cases 
thousands of legacy plans. In order to drive out 
cost and increase commercial agility we now 
are taking a more radical approach.

We will move to new simplified pricing 
models across all of our markets, and will 
proactively phase out complex legacy tariffs. 
Lower complexity will allow both significant 
savings in IT costs and greater commercial 
agility. We are also introducing a number 
of ‘digital only’ products, which require 
no human interaction, which will lower 
commissions and operating costs. In Spain, 
we launched our first digital plan ‘Vodafone Bit’ 
in November 2018.

Group operating costs 
€bn

 Europe1 

 Rest of the World

11.2

2.0

9.2

Targets:

Growing < inflation

>€1.2bn of  
net savings

FY18

FY21e

Note:  1  Europe and common function opex.

OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
20

Vodafone Group Plc   
Annual Report 2019 

Our strategy (continued)

Improving 
asset utilisation

Vodafone enjoys the benefits of market leading assets and infrastructure but we need 
to improve the utilisation of all our assets, so we can improve our return on capital. We see 
several opportunities to generate significant value creation and returns.

Capital smart 
infrastructure partnerships

Network sharing opportunities
We see a unique window of opportunity to 
initiate or extend our existing mobile network 
sharing agreements as the industry begins 
to deploy 5G. By sharing infrastructure, we 
will support the ‘digital society’ by improving 
network coverage and speeding up the 
deployment of 4G and 5G services; protect 
the planet by substantially reducing energy 
emissions; and materially improve the 
utilisation of our assets, realising significant 
cash savings in both operating costs and 
capital expenditure. Importantly, by ensuring 
that we only share networks with partners who 
share our determination to operate leading 
Gigabit networks, we will not compromise our 
differentiation compared to value players.

Specifically, across our European markets 
we aim to pursue:

 – ‘Passive’ infrastructure sharing, including 

towers and rooftop sites, on a national basis.

 – ‘Deep passive’ infrastructure sharing, 

including high speed backhaul solutions, 
on a regional or national basis.

 – ‘Active’ infrastructure sharing, including 
radio equipment, outside major cities.

Reflecting this priority, we have announced 
agreements in recent months in Italy and 
Spain, which in aggregate are expected 
to reduce our annual medium term operating 
expenses and capital expenditure by around 
€200 million; we also extended our 4G 
agreement in the UK:

 – In April 2019 we signed a new agreement 

with Orange in Spain to significantly extend 
the scope of our existing mobile network 
sharing agreement, and to include 5G 
services, with an estimated cumulative cash 
benefit for Vodafone of at least €600 million 
over the next ten years.

 – In February 2019 we signed an MOU with 
Telecom Italia for a new network sharing 
agreement across both 4G and 5G services.

 – In January 2019 we signed an MOU with 

Telefonica in the UK to extend our existing 
4G agreement to cover 5G services

Capturing the material synergies from in-market consolidation deals

We have announced a number of in-market consolidation transactions, which we expect 
to unlock significant synergies. We have a strong track record of delivering or exceeding 
targeted cost and capex synergies on prior deals, including Kabel Deutschland in Germany 
and ONO in Spain. 

 – In the Netherlands, VodafoneZiggo has already 
delivered half of the targeted cost and capex 
synergies, and now expects to achieve its goal 
of €210 million of annual run-rate savings 
by calendar 2020, one year ahead of its 
original plan. 

 –  In India, we have made a very fast start 

on capturing targeted cost and capex savings 
following the merger of Vodafone India with 
Idea Cellular, and now expect to achieve the 
INR 84 billion annual savings run-rate by FY21, 
two years ahead of the original plan. 

 – Our announced acquisition of Liberty 

Global’s cable assets in Germany and Central 
and Eastern Europe (‘CEE’) targets expected cost 
and capex savings of €535 million by the fifth full 
year post completion, with an NPV of €6 billion 
including integration costs. We will remain 
highly focused on capturing these significant 
opportunities for value creation.

Unlocking tower efficiencies  
and monetisation options
Once these sharing arrangements are 
sufficiently progressed, we will be in a position 
to consider potential monetisation options 
for our towers. We are currently actively 
exploring a tower merger in Italy with Inwit, 
Telecom Italia’s listed tower subsidiary, as well 
as monetisation options in the Netherlands, 
Spain and the UK.

For markets where tower monetisation 
is either strategically or financially unattractive, 
we are creating an internal ‘Virtual’ TowerCo, 
in which a centralised management team 
will bring a dedicated focus to drive greater 
operating efficiency and incremental revenues 
from additional tenancies.

Material cost and capex synergies

€2.5bn

NPV of cost and capex synergies

INR 84bn

Annual run-rate savings by FY21

€6bn 

NPV of cost and capex synergies

We are also rapidly moving towards a single 
cloud-based architecture where our 
IT applications and network functions are 
virtualised. This enables us to become a much 
more agile business, operating at a lower 
cost base. On average, we see a 30–40% cost 
saving each time an IT or network function 
is migrated to the Cloud. Adding incremental 
capacity to the network will now take a matter 
of hours rather than having to plan weeks 
or months in advance.

Delivering Gigabit speeds 
on cable
In fixed, we are upgrading our cable 
infrastructure to deliver Gigabit speeds. 
This is being achieved through a combination 
of freeing up existing spectrum previously 
used by analogue TV, deploying fibre 
to the last mile, and rolling out the latest 
DOSCIS 3.1 technology. In Spain, this upgrade 
is fully complete, and in Germany we are two 
thirds through the upgrade. We have also 
commenced our roll-out in the Netherlands.

Relative radio cost of delivery
Indexation of unit costs

-70%

-80%

3G

4G

5G

Delivering Gigabit speeds on cable

DOCSIS 3.0

DOCSIS 3.1

Maximum 
upstream  
speed

Maximum 
downstream  
speed

200Mbps

1Gbps

1Gbps

10Gbps

21

Vodafone Group Plc   
Annual Report 2019 

Leading Gigabit  
networks

Our ambition in both Consumer and Business 
is underpinned by our market leading 
or co-leading network position. We intend 
to build on our leadership in 4G to create 
Europe’s largest 5G network in the coming 
years. We are well positioned to do this thanks 
to Project Spring, where we densified and fully 
modernised our network infrastructure.

Co-leading in 5G
Our strategy for 5G deployment will be one 
of co-leadership, matching the pace of other 
leaders in each market. Our initial focus will 
be on major cities, where today 69% of sites 
are 5G ready. This means they are both 
single RAN enabled and have a backhaul 
capacity of more than one Gigabit per 
second. In February 2019, we were the first 
operator in the World to complete a full 5G 
live connection, and we expect to have 5G live 
across 50 cities in Europe by the end of FY20 
following commercial launches this summer.

Creating an efficient 
Gigabit factory
Demand for mobile data is growing rapidly, 
with European data traffic growing by 52% 
in 2019. As we evolve to 5G, one of the biggest 
opportunities we see in the near term is that 
it is a much more cost effective technology.

The cost per gigabyte on a 5G network 
is up to 10 times more efficient than 
on 4G, therefore driving unitary cost 
down. This provides us with the ability 
to keep network costs stable while still 
being able to manage the significant growth 
in data volumes.

Our purpose in action

Providing communications requires significant amounts of energy, and with the growing 
demand for mobile data we are increasingly focused on energy efficiency to mitigate the cost 
and environmental impact of this growth.

We have reduced our energy demand by installing lower-energy cooling and power 
technologies. For example, at our main technology centre in Germany we improved energy 
efficiency by 8% by upgrading to a state-of-the-art power supply system. Across our network, 
we have also cut energy use by decommissioning legacy assets including data storage systems 
and servers.

These energy efficiency initiatives contribute towards our objective of reducing greenhouse 
gas (‘GHG’) emissions by 50% by 2025. During the year, we achieved a 36% reduction 
in the amount of GHG emissions per petabyte (‘PB’) of mobile data carried, to reach an average 
of 371 tonnes CO2e per PB.

OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
22

Vodafone Group Plc   
Annual Report 2019 

Key performance indicators

Turning our strategic 
priorities into tangible 
performance indicators

We measure our success by tracking key performance indicators that reflect 
our strategic, operational and financial progress and performance. These drive 
internal management of the business and our remuneration.

Leading Gigabit networks

Europe Consumer

Vodafone Business 

Emerging Consumer

Mobile data growth and network quality 
Mbps

European owned NGN coverage and strategic partnerships1 
million marketable households passed

The growth of Group data traffic over 
our network and proportion of data 
sessions delivered at high-definition 
(‘HD’) quality (i.e. exceeds 3 Mbps).

90

91

90

65

63

51

To meet the growing demand for NGN 
fixed and converged services we aim 
to continually optimise our NGN reach 
and penetration. On a pro forma basis 
for Liberty Global’s assets, we will cover 
122 million marketable households. 
This comprises of 54 million households 
on-net, and 9 million through strategic 
partnerships, and a further 59 million via 
wholesale access terms.

9

17

37

5

36

7

36

% data growth

% data sessions >3Mbps 
(iPhone and Android only)

2017

2018

2019

On-net
Liberty Global assets

Strategic partnerships

2017

2018

2019

Broadband and converged consumer customers1 
million

We aim to rapidly grow our fixed 
broadband customer base through 
market share gains, and drive 
convergence across our fixed and 
mobile customer base. During the 
year, we added 719,000 broadband 
customers, including 1.5 million 
NGN customers, and 1.1 million 
converged customers.

17.8

18.8

13.4

5.3

6.6

3.7

Mobile contract churn 
%

We are focused on deepening the 
customer relationship with our 
existing customers, in order to grow 
revenue and lower churn. By growing 
our converged customer base, we are 
seeing a clear reduction in mobile 
contract churn in Europe, which 
is now at a record low.

15.6

15.9

15.5

Broadband

Converged consumer customers

2017

2018

2019

2017

2018

2019

Fixed as a percentage of Business service revenue 
%

IoT SIM growth 
million

29

30

32

Our core European mobile business 
continued to face ARPU pressure 
reflecting ongoing price competition. 
As a result, we are seeking to diversify 
into fixed and business related services 
to offset this pressure. In fixed, we see 
a significant opportunity to take 
market share as the market moves 
from WAN to SDN. 

85

68

52

We are a market leader in the rapidly 
growing Internet of Things (‘IoT’) 
segment offering a diverse range 
of services to our Business customers 
including managed IoT connectivity, 
automotive and insurance services, 
smart metering and health solutions. 
This year we grew IoT SIMs on our 
network by 24.1% to 85 million.

2017

2018

2019

2017

2018

2019

Data and 4G data users4 
million

68% of our Emerging markets’ 
customers use data services today. 
To monetise our network investment, 
we aim to grow the number 
of customers using smartphones which 
supports data usage and the migration 
to 4G services. Smartphone customers 
grew 13.0% to 71 million customers 
and 4G penetration grew to 34%.

Data users

4G customers

66

17

2017

M-Pesa customers 
million

M-Pesa our African payments 
platform continues to see 
rapid adoption with customers 
growing by 13% in the last year. 
Additionally our customer 
relationship continues to deepen 
with new services such as business 
payments, financial services and 
mobile commerce.

77

39

75

28

37.1

33.0

29.5

2018

2019

2017

2018

2019

Notes:  1  Includes VodafoneZiggo.  2  Excluding the impact of one-off settlements.  3  Excluding the impact of UK handset financing.  4  Excluding JVs and associates.

23

Vodafone Group Plc   
Annual Report 2019 

Changes to KPIs this year
We have updated some of our KPIs to more accurately reflect our strategic priorities.

New KPIs
 – European mobile contract churn

KPIs removed
 – 4G customers

 – European net operating expenses reduction

 – Average smartphone data usage per customer in Europe

 – Emerging Consumer data and 4G data users

 – Consumer mobile net promoter score

 – M-Pesa customers

 – Grow adjusted EBITDA faster than service revenue

Financial performance
The Group achieved its financial guidance for the year, as good growth 
in most markets offset increased competition in Spain and Italy and 
headwinds in South Africa. As a result, we achieved the mid-point of our 
original guidance for 1–5% organic EBITDA growth, growing 3.1%2,3 
in the year. This was supported by a net reduction in operating expense 
in Europe and common functions of €0.4 billion. We also delivered 
€5.5 billion of free cash flow pre-spectrum at guidance FX rates 
(€5.4 billion on a reported basis).

Paying for performance
The incentive plans used to reward the performance of our Directors 
and our senior managers, with some local variances, include measures 
linked to our KPIs. This year while we performed in line with our free cash 
flow target, our service revenue, EBIT, customer appreciation, and TSR 
performance was below target and therefore the Group’s annual bonus 
was lower this year.

77 Read more on rewards and performance  

in the Remuneration Report

Organic service revenue growth 
%

Growth in revenue demonstrates our 
ability to grow our customer base 
and/or ARPU. This year we continued 
to grow revenue despite tough 
competition in Italy and Spain. Overall, 
we delivered organic Group service 
revenue growth of 0.3%2,3 in the year. 

1.9

2.02,3

0.32,3

2017

2018

2019

6.52,3

5.8

3.12,3

Organic adjusted EBITDA growth 
%

Growth in adjusted EBITDA supports 
our free cash flow which helps fund 
investment and shareholder returns. 
Our adjusted EBITDA grew organically 
by 3.1%2,3 this year and consequently 
the Group’s adjusted EBITDA margin 
improved by 0.5 percentage points 
to 31.1% 2,3. 

European net operating expenses reduction 
€bn

We are targeting a net reduction 
of over €1.2 billion in operating 
costs in Europe (including common 
functions) on an absolute organic basis 
by FY21, compared to FY18 levels. 
We expect to achieve this through the 
transformation of our operating model 
by being Digital ‘First’, Radically simpler, 
and Leveraging Group scale.

Organic adjusted EBIT growth 
%

Adjusted EBIT is an important indicator 
of profitability and returns for the Group. 
Our organic adjusted EBIT grew by 9.4% 2,3 
principally driven by adjusted EBITDA 
growth and lower D&A. 

0.4

0.3

–

2017

2018

2019

25.42,3

7.0

9.42,3

2017

2018

2019

2017

2018

2019

Free cash flow pre-spectrum growth 
%

Cash generation is a key driver 
of long-term shareholder returns. 
On a guidance basis, we delivered 
€5.5 billion of free cash flow pre-
spectrum in the year, or €5.4 billion 
pre-spectrum on a reported basis.

5.4

5.5

5.4

4.1

Dividends per share 
eurocents

The ordinary dividend per share 
continues to be a key component 
of shareholder return.

Our new dividend policy will enable 
us to rebuild our financial headroom 
while providing investors with 
a sustainable, progressive dividend. 

14.77

15.07

9.00

Reported

Guidance basis

2017

2018

2019

2017

2018

2019

OverviewStrategic ReportGovernanceFinancialsOther information24

Vodafone Group Plc   
Annual Report 2019 

Chief Financial Officer’s review

Driving better returns,  
cost transformation  
and deleveraging 

As Group CFO I am focused on three key 
objectives for the business. First, to drive better 
returns on capital in Europe, where returns are 
below our cost of capital, in particular through 
better utilisation of our assets. 

Second, to transform our cost base 
by leveraging new digital technologies, 
radically simplifying our commercial offers 
and internal processes, leveraging Group scale 
benefits and ensuring the successful delivery 
of targeted cost synergies. 

And third, deleveraging the balance sheet 
through organic EBITDA growth, enhanced 
cash generation, non-core asset sales and 
working capital initiatives. We aim to move 
to the lower end of our targeted 2.5x-3.0x 
range in the next few years.

Opex reduction supporting further 
margin expansion
During the year, given strong early progress 
in our operating transformation we decided 
to accelerate the implementation timeline for 
our ‘Digital Vodafone’ programme from five 
years to three years. As a result we now expect 
to reduce net operating expenses in Europe 
and common functions by at least €1.2 billion 
by the end of FY21 compared to the FY18 
levels, implying an annual run rate saving 
of c.€400 million. I am pleased to confirm that 
we achieved this run-rate in FY19, and we are 
well on track to deliver a similar result in FY20. 
In addition, in our Rest of the World region 
we grew opex below local inflation levels, 
a result we expect to sustain going forwards. 
Combined with further mid-term opportunities 
to improve distribution efficiency and reduce 
commercial costs by selling through digital 
channels, we expect to continue to expand our 
EBITDA margins, building on the momentum 
of the past few years.

We will also be highly focused on realising the 
substantial opex and capex synergies created 
by the announced Liberty Global transaction. 
We target €535 million of run-rate synergies 
in Germany and CEE by the fifth year post 
completion. In addition, we have significant 
further synergies to capture in our Joint 
Ventures in India and the Netherlands.

Capital expenditure stable,  
spectrum acquisitions peaking
The Group invested a further €10 billion 
in networks, spectrum and IT modernisation 
during the year. Capital additions 
as a percentage of sales remained stable 
at 16.0%, with spectrum additions of €2.8 billion 
as we acquired 5G spectrum in the UK, Spain 
and Italy. The Italian auction stood out at a total 
cost €2.4 billion, due to an artificial construct 
in its design as the government sought 
to maximise auction proceeds. Once the 
German spectrum auction concludes, this 
will largely complete the Group’s spectrum 
portfolio in the key 3.6GHz band in its major 
markets, and we anticipate lower spectrum 
needs from FY21 onwards.

Exploring tower monetisation 
opportunities
Our tower strategy aims to unlock industrial 
savings, so that we can improve the utilisation 
of our infrastructure assets, and we are actively 
exploring a range of monetisation options 
where we see an opportunity for value creation 
for the Group.

Specifically, in conjunction with the 
development of new 5G active and passive 
network sharing agreements, we have decided 
to explore a potential monetisation of our tower 
assets in Italy, Spain and the UK; additionally, 
we are also assessing tower opportunities 
at our JV in the Netherlands. 

A fourth consecutive year  
of EBITDA margin expansion
Group adjusted EBITDA margin 

30.6

%

31.1

30.6

29.7

29.0

28.3

28.4

FY13

FY14

FY15

FY16

FY17

FY18

FY19

Excluding handset financing and one-off settlements

FY19 guidance delivered & FY20 outlook
In FY19 we achieved the midpoint of our 
original guidance for 1–5% organic EBITDA 
growth and delivered €5.5 billion of FCF pre-
spectrum at guidance FX rates, well ahead 
of our original guidance for ‘at least €5.2 billion’. 
In FY20 we expect an adjusted EBITDA range 
of €13.8–14.2 billion on an organic basis, based 
on guidance FX rates and under IFRS 15/16 
accounting standards. This implies low 
single digit organic adjusted EBITDA growth. 
We expect to generate FCF pre-spectrum 
of at least €5.4 billion. 

Margherita Della Valle
Chief Financial Officer

25

Vodafone Group Plc   
Annual Report 2019 

For markets where tower monetisation 
is either strategically or financially unattractive, 
we are creating an internal ‘virtual’ TowerCo 
with a dedicated central management team, 
in order to drive improved operating efficiency 
and higher tenancy ratios.

Accelerating deleveraging in order 
to increase headroom
We have developed a comprehensive 
programme of deleveraging actions which 
allow us to increase our financial headroom. 
These include:

 – Driving organic EBITDA growth, both 

through top-line recovery, opex reduction 
and synergy realisation

 – Non-core asset sales, such as the 

announced disposal of our New Zealand 
business for €2.1 billion (7.3x EBITDA and 
16.2x OpCF)

 – Lower spectrum spending, as noted above, 
with the peak of 5G auctions passing in FY20

 – Working capital initiatives, including routinely 

selling all handset receivables going 
forwards. This will align the cash inflows 
on customer receivables with the cash 
outflows on handset purchases, increasing 
our commercial flexibility to offer customers’ 
longer payment terms on increasingly costly 
smartphones without creating a drag on our 
working capital.

A new dividend policy 
Our new dividend policy will also help 
to increase financial headroom. The rebased 
dividend level (to 9 eurocents from 15.07 
eurocents per share) will contribute 
an additional 0.3x of deleveraging over the 
next three years. The new annual dividend 
obligation of approximately €2.4 billion 
represents a 60% payout of our free cash 
flow after historic average spectrum and 
restructuring costs in FY19, which 
is highly sustainable.

Adoption of IFRS 15/16 standards
During FY19 we have adopted the IFRS 15 
accounting standard (which primarily relates 
to revenue recognition) for our statutory 
reporting, but our management reporting has 
remained on an IAS 18 basis, reflecting our 
internal budgeting process. For FY20 we will 
also adopt IFRS 15 for our management 
reporting. This will have a material impact 
on our reported service revenue growth, 
as it will eliminate the large drag from the 
adoption of handset financing in the UK.

For FY20 we will adopt IFRS 16 for our statutory 
reporting. However, from a management 
reporting perspective we intend to adjust for 
the benefit to EBITDA and FCF arising from the 
capitalisation of operating leases as finance 
leases under IFRS 16. This is because we believe 
that considering our cash generation after 
leases is more representative of our underlying 
cost structure.

Prioritising deleveraging  
to rebuild headroom
Deleveraging drivers 

2.9x 
FY19 
EBITDA

3.0x

Leverage 
range

2.5x

0.8x  
(old dividend)

0.5x

0.2x

Lower end 
of 2.5–3.0x 
range

£bn

+

–

   Spectrum  
  Restructuring 
EM FX volatility
   EBITDA growth 
Asset sales

(1.1x)

FY19 pro 
forma leverage1

New 3yr 
LTIP target

New 3yr 
dividend

Potential MCB 
buyback

Targeting the lower end of our 2.5x–3.0x range in the next few years

Note:
1 Includes the acquisition of Liberty Global’s assets 

(€18.4bn) and the remaining €1.0bn MCB share buyback.

OverviewStrategic ReportGovernanceFinancialsOther information 
 
26

Vodafone Group Plc   
Annual Report 2019 

Our financial performance

Our financial performance

This section presents our operating performance, providing commentary on 
how the revenue and the adjusted EBITDA performance of the Group and its 
operating segments have developed over the last year. Following the adoption 
of IFRS 15 “Revenue from Contracts with Customers” on 1 April 2018, the 
Group’s statutory results for the year ended 31 March 2019 are on an IFRS 15 
basis, whereas the statutory results for the year ended 31 March 2018 are on an 
IAS 18 basis as previously reported, with any comparison between the two bases 
of reporting not being meaningful. As a result, the discussion of our operating 
financial performance is primarily on an IAS 18 basis for all years presented. 
See “Alternative performance measures” on page 231 for more information 
and reconciliations to the closest respective equivalent GAAP measures. 

Group1,2

Revenue

Service revenue
Other revenue
Adjusted EBITDA
Depreciation and amortisation
Adjusted EBIT
Share of adjusted results in associates and joint ventures3
Adjusted operating profit
Adjustments for:

Impairment loss
Restructuring costs
Amortisation of acquired customer bases and brand intangible assets
Other income and expense

Operating (loss)/profit
Non-operating income and expense
Net financing costs
Income tax (expense)/credit
(Loss)/profit for the financial year from continuing operations
Loss for the financial year from discontinued operations
(Loss)/profit for the financial year

Reported
%
(3.2)
(4.5)

IAS 18 growth

Organic*
%
(0.1)
(0.9)

(4.1)

(0.5)

(7.3)

(2.5)

(19.8)

(0.2)

2019
IFRS 15
€m
43,666
36,458
7,208
13,918
(9,665)
4,253
(348)
3,905

(3,525)
(486)
(583)
(262)
(951)
(7)
(1,655)
(1,496)
(4,109)
(3,535)
(7,644)

2019
IAS 18
€m
45,066
39,220
5,846
14,139
(9,665)
4,474
(291)
4,183

2018
IAS 18
€m
46,571 
41,066 
5,505 
14,737 
(9,910)
4,827
389
5,216 

–
(156)
(974)
213 
4,299 
(32) 
(389) 
879 
4,757 
(1,969) 
2,788 

Notes:
*  All amounts in the Our financial performance section marked with an “*” represent organic growth which presents performance on a comparable basis, both in terms of merger and 

acquisition activity and movements in foreign exchange rates. Organic growth is an alternative performance measure. See “Alternative performance measures” on page 231 for further 
details and reconciliations to the respective closest equivalent GAAP measure.

1  Revenue and service revenue include the regional results of Europe, Rest of the World, Other (which includes the results of partner market activities) and eliminations. The 2019 results 

reflect average foreign exchange rates of €1:£0.88, €1:INR 80.93, €1:ZAR 15.92, €1:TKL 6.05 and €1: EGP 20.61. 

2  Service revenue, adjusted EBITDA, adjusted EBIT and adjusted operating profit are alternative performance measures. Alternative performance measures are non-GAAP measures that 

are presented to provide readers with additional financial information that is regularly reviewed by management and should not be viewed in isolation or as an alternative to the equivalent 
GAAP measures. See “Alternative performance measures” on page 231 for more information and reconciliations to the closest respective equivalent GAAP measure and “Definition 
of terms” on page 250 for further details.

3  Share of adjusted results in equity accounted associates and joint ventures excludes amortisation of acquired customer bases and brand intangible assets, restructuring costs and other 

costs of €0.6 billion which are included in amortisation of acquired customer base and brand intangible assets, restructuring costs and other income and expense respectively. 

Net financing costs

Investment income
Financing costs
Net financing costs
Analysed as:
Net financing costs before interest on 
settlement of tax issues
Interest income arising on settlement of 
outstanding tax issues

Mark to market (losses)/gains
Foreign exchange (losses)/gains1
Net financing costs

2019
€m 
433
(2,088)
(1,655)

2018
€m 
685 
(1,074)
(389)

(1,043)

(749)

1
(1,042)
(423)
(190)
(1,655)

11
(738)
27
322
(389)

Note:
1  Primarily comprises foreign exchange differences reflected in the income statement 

in relation to sterling and US dollar balances.

Net financing costs increased by €1.3 billion, primarily driven 
by mark-to-market losses (including hedges of the mandatory 
convertible bond) and adverse foreign exchange rate movements. 
Net financing costs before interest on settlement of tax issues includes 
increased interest costs as part of the financing for the Liberty Global 
transaction as well as adverse interest rate movements on borrowings 
in foreign operations. Excluding these, underlying financing costs 
remained stable, reflecting consistent average net debt balances and 
weighted average borrowing costs for both periods.

27

Vodafone Group Plc   
Annual Report 2019 

Revenue
On an IFRS 15 basis, revenue decreased by €2.9 billion during the year 
to €43.7 billion. This reflects a €1.4 billion decrease due to the adoption 
of IFRS 15. 

On an IAS 18 basis, reported revenue decreased by 3.2%, reflecting 
adverse foreign exchange movements and the disposal of Vodafone 
Qatar in the prior period. On an organic basis, revenue declined by 0.1%*. 
Service revenue decreased by 0.9%* as increases in South Africa, Turkey 
and Egypt were offset by declines in Italy, Spain and the UK

Adjusted EBITDA
On an IFRS 15 basis, adjusted EBITDA decreased by €0.8 billion 
to €13.9 billion, primarily reflecting the decline in reported revenue. 

On an IAS 18 basis, adjusted EBITDA decreased by €0.6 billion, 
a decline of 4.1%, or 0.5%* on an organic basis. This reflected a 4.7%* 
decline in Europe, offset by a 6.3%* improvement in Rest of the World. 
Excluding the impact of handset financing and settlements, adjusted 
EBITDA increased by 3.1%* on an organic basis. 

The adjusted EBITDA margin decreased from 31.6% to 31.4% 
on a reported basis. Excluding the impact of handset financing and 
settlements, the adjusted EBITDA margin increased by 0.5 percentage 
points to 31.1%.

Adjusted EBIT
On an IFRS 15 basis, adjusted EBIT decreased by €0.5 billion 
to €4.3 billion. 

On an IAS 18 basis, adjusted EBIT decreased by €0.3 billion, a decline 
of 7.3%, or 2.5%* on an organic basis. The decline was driven by the 
lower adjusted EBITDA partially offset by lower depreciation and 
amortisation expenses. 

Operating loss
Adjusted EBIT excludes certain income and expenses that we have 
separately identified to allow their effect on the results of the Group 
to be assessed. The items that are included in statutory operating (loss)/
profit but are excluded from adjusted EBIT are discussed below. 

The Group reported an operating loss of €1.0 billion compared 
to an operating profit of €4.3 billion in the prior year. This reflects the 
lower adjusted EBIT, but is primarily driven by impairment charges 
of €3.5 billion (Spain: €2.9 billion, Romania: €0.3 billion and Vodafone 
Idea: €0.3 billion). In addition, there has been an increase in restructuring 
costs of €0.3 billion and an increase in other income and expense due 
to a non-recurring prior year gain on the disposal of Vodafone Qatar. 
These factors are partially offset by a decrease in the amortisation 
of intangible assets by €0.4 billion. 

OverviewStrategic ReportGovernanceFinancialsOther information 
28

Vodafone Group Plc   
Annual Report 2019 

Our financial performance (continued)

Taxation

Income tax (expense)/credit:
Tax on adjustments to derive adjusted profit 
before tax
Deferred tax following revaluation 
of investments in Luxembourg
Luxembourg deferred tax asset recognised 
in the year
Deferred tax on use of Luxembourg losses 
in the year
Tax on the Safaricom transaction
Derecognition of a deferred tax asset in Spain
Adjusted income tax expense for 
calculating adjusted tax rate1

(Loss)/profit before tax
Adjustments to derive adjusted  
profit before tax (see earnings per share)
Adjusted profit before tax1
Share of adjusted results in associates  
and joint ventures
Adjusted profit before tax for calculating 
adjusted effective tax rate1

Adjusted effective tax rate1

2019
€m
(1,496) 

2018
€m
879 

(206)

(188) 

(488)

(330) 

–

(1,603)

320
–
1,166

304 
110
–

(704)

(828)

(2,613)

3,878 

5,149
2,536

530 
4,408 

348

(389)

2,884

4,019 

24.4%

20.6% 

Note:
1  See “Alternative performance measures” on page 231 for further details and reconciliations 

to the respective closest equivalent GAAP measure.

The Group’s adjusted effective tax rate for its controlled businesses for 
the year ended 31 March 2019 was 24.4% compared to 20.6% for the 
last financial year. The higher rate in the current year is primarily due 
to a change in the mix of the Group’s profit, driven by the financing 
for the Liberty Global transaction. The tax rate in the prior year also 
reflected the consequences of closing tax audits in Germany and 
Romania. We expect the Group’s adjusted effective tax rate to remain 
in the low-mid twenties range for the medium term. 

The Group’s adjusted effective tax rate for both years does not include 
the following items: the derecognition of a deferred tax asset in Spain 
of €1,166 million (2018: €nil); deferred tax on the use of Luxembourg 
losses of €320 million (2018: €304 million); an increase in the deferred 
tax asset of €488 million (2018: €330 million) arising from a revaluation 
of investments based upon the local GAAP financial statements and 
tax returns.

The Group’s adjusted effective tax rate for the year ended 31 March 
2018 does not include the recognition of a deferred tax asset 
of €1,603 million due to higher interest rates; and a tax charge in respect 
of capital gains on the transfer of share in Vodafone Kenya Limited to the 
Vodacom Group of €110 million. 

Adjusted earnings per share
Adjusted earnings per share, which excludes impairment losses and 
the results of Vodafone India (the latter being included in discontinued 
operations), were 5.26 eurocents, a decrease of 54.6% year-on-year, 
as lower adjusted operating profit, incorporating the adoption of IFRS 15, 
and higher net financing costs more than offset the decrease in adjusted 
income tax expense.

Basic loss per share were 29.05 eurocents, compared to an earnings per 
share of 8.78 eurocents for the year ended 31 March 2018. The decrease 
is largely due to the non-cash impairment charges of €3.5 billion, 
a €3.4 billion loss on the disposal of Vodafone India recognised during 
the period, higher net financing costs from adverse foreign exchange 
movements, mark to market losses and higher gross borrowings and 
the derecognition of a deferred tax asset in Spain, all of which have been 
excluded from adjusted earnings per share.

(Loss)/profit attributable to owners  
of the parent
Adjustments: 

Impairment loss
Amortisation of acquired customer base 
and brand intangible assets 
Restructuring costs
Other income and expense
Non-operating income and expense 
Investment income and financing costs1 

Taxation
India2
Non-controlling interests 
Adjusted profit attributable to owners 
of the parent3 

Weighted average number of shares 
outstanding – basic

Earnings per share:

Basic (loss)/earnings per share
Adjusted earnings per share3

2019
€m

2018
€m

(8,020)

2,439

3,525

583
486
262
7
286
5,149
792
3,535
(5)

–

974
156
(213)
32
(419)
530
(1,707)
1,969
(13)

1,451

3,218

Millions

Millions

27,607

27,770

eurocents

eurocents

(29.05)c
5.26c

8.78c
11.59c

Notes:
1 

Includes mark-to-market losses of €0.3 billion (2018: €0.2 billion gain), primarily on the 
option structure that is hedging the mandatory convertible bonds, and foreign exchange 
movements on certain sterling and US dollar balances. 

2  Primarily relates to the loss on disposal of Vodafone India and also includes the operating 

results, financing, tax and other gains and losses of Vodafone India, prior to becoming a joint 
venture, recognised during the year. 

3  Adjusted profit attributable to owners of the parent and adjusted earnings per share are 
alternative performance measures. Alternative performance measures are non-GAAP 
measures that are presented to provide readers with additional financial information 
that is regularly reviewed by management and should not be viewed in isolation 
or as an alternative to the equivalent GAAP measures. See “Alternative performance 
measures” on page 231 for further details.

 
 
 
 
 
29

Vodafone Group Plc   
Annual Report 2019 

Europe

IAS 18 basis
Year ended 31 March 2019
Revenue

Service revenue
Other revenue
Adjusted EBITDA
Adjusted operating profit/(loss)
Adjusted EBITDA margin

Germany
€m

Italy
€m

UK
€m

Spain
€m

Other Europe
€m

Eliminations
€m

Europe
€m

2018
€m

% change

Reported

Organic*

10,952
10,306
646
4,098
1,088
37.4%

5,882
4,979
903
2,189
921
37.2%

6,799
5,775
1,024
1,527
(110)
22.5%

4,688
4,275
413
1,079
(179)
23.0%

5,121
4,743
378
1,628
711
31.8%

(116)
(110)
(6)
– 
– 

33,326
29,968
3,358
10,521
2,431
31.6%

33,888
30,713
3,175
11,036
2,895
32.6%

(1.7)
(2.4)

(4.7)
(16.0)

(1.8)
(2.5)

(4.7)
(16.1)

On an IAS 18 basis, revenue decreased by 1.7% and organic service 
revenue decreased by 2.5%. Excluding the drag from UK handset 
financing and a one-off settlement in Germany, service revenue 
decreased by 1.1%* (Q3 -1.1%, Q4 -1.8%), reflecting competitive pressure 
in Italy and Spain offset by good growth in Germany, the UK and 
Other Europe.

Adjusted EBITDA decreased by 4.7%*. On an organic basis and excluding 
both UK handset financing impacts and favourable settlements 
in Germany and the UK during the prior year, adjusted EBITDA declined 
by 0.5%* as service revenue declines were offset by a €0.3 billion 
reduction in operating expenses. 

Adjusted EBIT decreased by 20.1%, reflecting lower adjusted EBITDA.

Other 
activity 
(including 
M&A)
pps
(0.2)

Reported 
change 
%
(1.7)

Foreign 
exchange 
pps
0.1

Organic*
change 
%
(1.8)

0.4
(6.1)
(5.2)
(6.8)
2.6
(2.4)

2.2
(6.0)
(13.3)
(24.0)
7.5
(4.7)
(20.1)

0.1
0.2
0.1
0.4
(0.6)
(0.1)

(0.2)
0.2
(0.8)
0.5
0.1
–
–

–
–
–
–
0.1
–

–
–
–
–
–
–
–

0.5
(5.9)
(5.1)
(6.4)
2.1
(2.5)

2.0
(5.8)
(14.1)
(23.5)
7.6
(4.7)
(20.1)

(16.0)

–

(0.1)

(16.1)

Europe revenue

Service revenue
Germany
Italy
UK
Spain
Other Europe
Europe service revenue

Adjusted EBITDA
Germany
Italy
UK
Spain
Other Europe
Europe adjusted EBITDA
Europe adjusted EBIT

Europe adjusted 
operating profit

Germany
Service revenue grew 1.5%* (Q3: 1.1%*, Q4: 1.0%*) excluding the impact 
of a one-off legal settlement in the prior year, as the benefit of good 
commercial momentum was partially offset by a decline in wholesale 
revenues. On the same basis, retail revenues grew by 2.2%* in the year 
(Q3: 1.9%*, Q4: 1.9%*). 

Mobile service revenue grew 0.8%* (Q3: 0.2%*, Q4: 0.6%*) driven 
by a higher consumer contract customer base, which offset revenue 
declines in wholesale and Business. Excluding wholesale, mobile service 
revenues grew 1.6%* (Q3: 1.1%*, Q4: 1.6%*). During the year we added 
715,000 contract customers, thanks in part to the success of our 
GigaCube proposition. In Q4 we added 84,000 contract customers, 
with the slowdown in quarterly momentum mainly reflecting lower 
reseller activity. Contract ARPU declined by 2.7%, reflecting an ongoing 
mix-shift to SIM-only, convergence and family plans in the Consumer 
segment and competitive pressure on contract renewals in the 
Business segment. 

Fixed service revenue grew 2.6%* (Q3: 2.5%*, Q4: 1.6%*) excluding 
the impact of a favourable legal settlement in Q4 2017/18. 
Excluding wholesale, fixed service revenues grew 3.2%* (Q3: 3.2%*, 
Q4: 2.4%*). We added 264,000 broadband customers and 751,000 
consumer converged customers in the year, bringing our consumer 
converged customer base to 1.5 million, representing 20% of our 
broadband base. Our TV customer base declined by 92,000, primarily 
reflecting the loss of low ARPU basic access customers. During the 
year we completed the analogue switch off for TV services on the 
cable network, and we are now marketing Gigabit broadband services 
to 8.8m homes. 

Adjusted EBITDA grew by 4.3%* excluding the legal settlement, with 
a 0.9 percentage point improvement in the adjusted EBITDA margin 
to 37.4%. This was driven by service revenue growth, our focus on more 
profitable direct channels, and effective cost management. 

OverviewStrategic ReportGovernanceFinancialsOther information 
30

Vodafone Group Plc   
Annual Report 2019 

Our financial performance (continued)

Italy
Service revenue declined 5.9%* (Q3: -4.6%*, Q4: -6.1%*), reflecting 
significant price competition in consumer mobile following the launch 
of a new entrant. Excluding the phasing of loyalty programme changes, 
service revenue performance was broadly similar in Q3 and Q4. 

Mobile service revenue declined 9.4%* (Q3: -8.4%*, Q4: -10.2%*) 
reflecting a decline in the active customer base compared to the prior 
year and competitive pressure on prepaid ARPU. Promotional activity 
moderated throughout the year with Q4 mobile market number 
portability (‘MNP’) volumes 23% lower quarter-on quarter, and 14% 
lower year-on year, supporting a further 10 percentage point sequential 
improvement in prepaid churn. During H2, our active customer base 
continued to decline, partially mitigated by the success of our second 
brand, Ho., which ended the year with 1.1 million customers. 

Fixed service revenue grew 9.6%* (Q3: 11.3%*, Q4: 11.0%*). 
Our commercial momentum remained strong, as we added 282,000 
broadband households in the year and won significant new contracts 
in the Business segment. Through our owned NGN footprint and our 
rapidly expanding strategic partnership with Open Fiber, we now cover 
6.5 million households. We also added 214,000 converged Consumer 
customers in the year, taking our total converged Consumer customer 
base to 957,000, representing 34% of our broadband base. 

Adjusted EBITDA declined by 5.8%* and the adjusted EBITDA margin 
was 0.3 percentage points lower at 37.2%. Lower mobile pricing was 
partially offset by tight control of operating expenses, which declined 
by 9.9%* year-on-year, together with significantly lower commercial 
costs in H2. 

We continue to seek further efficiency opportunities given the high 
cost to acquire 5G spectrum (€2.4 billion in September 2018) and the 
competitive market context. In February we signed a Memorandum 
of Understanding to explore an active and passive network sharing 
agreement with Telecom Italia for 4G and 5G services, including 
a combination of our tower assets with Inwit, the listed company that 
owns Telecom Italia’s towers. In April we announced the conclusion 
of union negotiations impacting over 1,100 roles.

UK
Service revenue returned to growth in the year, up 0.6%* (Q3: 0.9%*, 
Q4: 0.1%*) excluding the drag from handset financing. Growth was 
driven by higher Consumer revenue and supported by a return 
to growth in Business fixed. Q4 saw strong Consumer mobile and fixed 
line growth, balanced by a slowdown in Business due to the phasing 
of project revenues in the prior year. Service revenue declined 5.1%* (Q3: 
-4.5%*, Q4: -5.8%*), including the drag from handset financing which 
weighed on organic service revenue by 5.7 percentage points.

Mobile service revenue excluding handset financing declined by 0.8%* 
(Q3: -1.1%*, Q4: -0.7%*), with growth in Consumer offset by lower 
Business and MVNO revenue. Consumer growth was driven by a higher 
contract customer base and an RPI-linked price increase, partially 
offset by the introduction of spend capping. Excluding Talkmobile, 
our low-end mobile brand which is being phased out, we added 
330,000 contract customers in the year, compared to 106,000 last year. 
Consumer contract branded churn improved by 1.2 percentage points 
year on year in Q4 to record levels, reflecting our best ever network 
satisfaction and consumer NPS scores, supported by the launch of our 
VeryMe loyalty program.

Fixed service revenue grew 5.3%* (Q3: 7.3%*, Q4: 2.3%*) driven 
by continued momentum in Consumer broadband and a return 
to growth in Business. The Q4 sequential trend reflects prior year 
phasing of Enterprise project work. We added 193,000 broadband 
customers in the year, increasing our total customer base to 575,000. 
Through our partnership with Cityfibre, our fibre-to-the-home network 
is now live in 5 cities, with a further 7 cities due to go live during FY20. 

Adjusted organic EBITDA excluding handset financing and a one-off 
settlement in the prior year grew 11.3%*, and our adjusted EBITDA 
margin improved by 2.3 percentage points. This improvement was 
driven by service revenue growth and a 5.3%* reduction in operating 
expenses, supported by our digital initiatives. Fixed profitability 
continues to improve supported by the closure of legacy networks 
and the decommissioning of IT systems in Business. On a reported 
basis, adjusted EBITDA decreased by 14.1%* and our reported adjusted 
EBITDA margin decreased by 2.4 percentage points to 22.5%.

31

Vodafone Group Plc   
Annual Report 2019 

Spain
Service revenue declined 6.4%* (Q3: -7.4%*, Q4: -8.9%*) reflecting 
the commercial actions we took in May in order to improve the 
competitiveness of our offers, as well as our decision not to renew 
unprofitable football rights. Following this decision, which led 
to higher content costs for other operators, promotional discounting 
increased in Q2 and Q3 as these rivals sought to win additional football 
customers. During Q4 promotional intensity began to moderate and 
our commercial trends stabilized, supported by a significant sequential 
reduction in contract churn. However, service revenue trends continued 
to weaken reflecting the full impact of promotional discounts offered 
during the prior quarter.

During the year we lost 115,000 mobile customers, 123,000 fixed 
broadband customers and 49,000 TV customers. However, in Q4 
we returned to customer growth in both broadband and TV, adding 
1,000 and 36,000 customers respectively. In April 2019 we announced 
a new simplified tariff structure which includes speed-differentiated 
unlimited data bundles in both mobile-only and convergent offers for 
the first time. We also launched our new TV offer based on thematic 
packs which allow higher customization and reflect our strategy to have 
the best offers on series and movies. 

Adjusted EBITDA declined by 23.5%* and the adjusted EBITDA margin 
was 5.5 percentage points lower at 23.0%*. This was principally 
driven by the reduction in ARPU and a lower customer base, as well 
as by higher commercial costs following the repositioning of the 
business. Content costs declined only modestly during the year 
as we completed our commitment to offer the 8-match La Liga football 
package, but will fall substantially next year as we exit football entirely. 
In order to recover profitability we are radically simplifying our business 
in Spain. In Q4, we agreed a collective dismissal impacting 1,000 roles 
with unions, and we announced a wide-ranging network sharing 
agreement with Orange covering both 5G mobile and FTTH, which 
is expected to unlock at least €600 million of cumulative cost and capex 
savings over the next ten years. 

Following challenging current trading and economic conditions, 
management has reassessed the expected future business 
performance in Spain. Following this reassessment, projected cash 
flows are lower and this has led to an impairment charge of €2.9 billion 
with respect to the Group’s investment in Spain for the year ended 
31 March 2019.

Other Europe
Other Europe, which represents 12% of Group service revenue, grew 
2.1%* (Q3: 2.2%*, Q4: 1.1%*) with all major markets growing during the 
year. Adjusted EBITDA grew 7.6%* and the adjusted EBITDA margin grew 
1.1 percentage points to 31.8%* reflecting continued strong cost control 
and good revenue growth. 

In Ireland, service revenue grew 1.3%* (Q3: 1.4%*, Q4: -1.1%*) 
driven by contract mobile base growth and higher prepaid ARPUs. 
Excluding the impact of a one-off benefit in the prior year, service 
revenue grew by 0.1% in Q4. In Portugal service revenue grew 2.4%* 
(Q3: 2.9%*, Q4: 1.8%*) supported by strong contract customer base 
growth and higher fixed line ARPU. The slowdown in Q4 trends reflected 
lower fixed growth. In Greece, service revenue grew by 2.4%* (Q3: 3.0%*, 
Q4: 3.4%*) driven by ARPU growth in consumer mobile and fixed 
customer base growth.

VodafoneZiggo joint venture
The results of VodafoneZiggo (in which Vodafone owns a 50% stake) 
are reported here under US GAAP which is broadly consistent with 
Vodafone’s IFRS basis of reporting. 

Total revenue declined 0.7% (Q3: -0.4%, Q4: -1.0%). This reflected 
continued price competition in mobile, particularly in the B2B segment, 
partially offset by growth in fixed line. The quarterly revenue trend 
weakened in Q4 primarily due to lower equipment sales and heightened 
competition. 33% of broadband customers and 70% of B2C main brand 
mobile customers are now converged, delivering significant NPS and 
churn benefits. During Q4 we extended convergent benefits to our 
second mobile brand ‘hollandsnieuwe’. 

Adjusted EBITDA grew by 2.2% during the year supported by strong 
growth in the second half of the year (Q3: 6.5%, Q4: 3.4%), as declining 
revenues were more than offset by lower operating and direct costs. 
We continued to make good progress on integrating the businesses 
and now expect to reach our €210 million cost and capital expenditure 
synergy targets by 2020, one year ahead of the original plan. 

During the year, Vodafone received €200 million in dividends from 
the joint venture, as well as €49 million in interest payments and 
€100 million in principal repayments on the shareholder loan.

OverviewStrategic ReportGovernanceFinancialsOther information32

Vodafone Group Plc   
Annual Report 2019 

Our financial performance (continued)

Rest of the World1

IAS 18 basis
Year ended 31 March 2019
Revenue

Service revenue
Other revenue
Adjusted EBITDA
Adjusted operating profit
Adjusted EBITDA margin

Vodacom
€m

Other Markets
€m

Eliminations
€m

Rest of the World
€m

2018
€m

Reported

% change

Organic*

5,660
4,660
1,000
2,155
1,637
38.1%

4,864
4,083
781
1,395
64
28.7%

–
–
–
–
–
–

10,524
8,743
1,781
3,550
1,701
33.7%

11,462
9,501
1,961
3,757
2,453
32.8%

(8.2)
(8.0)

(5.5)
(30.7)

6.1
6.1

6.3
6.6

Note:
1  The Group revised its reporting segments on 1 October 2018 to reflect changes to its organisational structure. The Rest of the World region (previously Africa, Middle East and Asia Pacific) 

comprises Vodacom, Turkey and Other Markets operating segments. Current and comparative period results are reported under this new organisational structure. 

On an IAS 18 basis, revenue decreased by 8.2%, with organic growth 
offset by a 4.9 percentage point impact arising from the disposal 
of Vodafone Qatar at the end of FY18, and a 9.4 percentage point 
drag from foreign exchange movements, particularly with regard 
to the Turkish Lira. On an organic basis service revenue was up 6.1%*, 
supported by customer base and data revenue growth, as well as the 
benefit of price increases to adjust for local inflation. 

Adjusted EBITDA decreased by 5.5%, including a 4.2 percentage point 
impact from the disposal of Vodafone Qatar and a 7.6 percentage point 
drag from foreign exchange movements. On an organic basis, adjusted 
EBITDA grew by 6.3%*, reflecting underlying revenue growth and 
effective cost control, with operating expenses growing below local 
inflation levels. 

Adjusted EBIT grew by 1.8%, reflecting lower depreciation and 
amortisation charges. 

Other 
activity 
(including 
M&A)
pps

Reported 
change 
%

Foreign 
exchange 
pps

Organic*
change 
%

Rest of the World  
revenue

Service revenue
Vodacom
Other Markets
Rest of the World  
service revenue

Adjusted EBITDA
Vodacom
Other Markets
Rest of the World  
adjusted EBITDA
Rest of the World  
adjusted EBIT

(8.2)

4.9

9.4

0.1
(15.7)

(8.0)

(2.2)
(10.2)

(5.5)

–
11.4

5.4

–
11.4

4.2

1.8

(1.3)

3.7
13.2

8.7

4.1
12.8

7.6

7.3

Rest of the World  
adjusted operating profit

(30.7)

32.9

4.4

6.1

3.8
8.9

6.1

1.9
14.0

6.3

7.8

6.6

Vodacom
Vodacom Group service revenue grew 3.8%* (Q3: 1.5%*, Q4: 2.5%*) 
as growing demand for data and M-Pesa supported accelerating 
growth at Vodacom’s International operations, which offset macro and 
regulatory pressures in South Africa. 

In South Africa, service revenue grew by 2.1%* (Q3: -0.9%*, Q4: 0.3%*). 
Revenues declined in H2 as customers optimised their bundle spend 
amid macroeconomic pressures and as national roaming revenues 
declined due to a transition between different partners. Additionally, 
in March regulation was introduced affecting out of bundle charges, 
rollover and transfer of data, weighing on data revenue, which grew 
3.9% for the year and by 1.6% in Q4. Despite these pressures our 
commercial momentum remained robust. In total we added 2.1 million 
prepaid customers in the year, taking our total prepaid customer base 
to 46.8 million; we also added 475,000 contract customers.

Vodacom’s International operations outside of South Africa, which 
represent 24.7% of Vodacom Group service revenue, grew by 11.2%* 
(Q3: 11.1%*, Q4: 9.5%*). Accelerating growth in Tanzania and continued 
strong growth in Mozambique and DRC supported these trends. 
The cyclone in Mozambique during March has caused significant 
damage to infrastructure. Although a significant portion of the network 
in the affected areas has been restored, full recovery could take 
up to six months.

Vodacom’s adjusted EBITDA grew by 1.9%*, supported by revenue 
growth. Adjusted EBITDA margins declined to 38.1%, reflecting inflation 
linked cost increases in South Africa where inflation is running c.4pp 
higher than GDP growth. Vodacom’s strong focus on cost control 
is helping to mitigate structural cost pressures.

In September 2018, Vodacom concluded a new BEE (black economic 
empowerment) ownership transaction replacing the existing deal from 
2008. This new scheme, valued at €1 billion, is the biggest ever in the 
telecommunications industry and makes YeboYethu (Vodacom South 
Africa BEE shareholders) Vodacom’s third largest shareholder. The deal 
secures Vodacom’s Level 3 BEE scorecard credentials and effective 
black ownership now stands at c.20%. These are key factors for both 
spectrum allocation and Government/corporate business. As a result 
of this transaction Vodafone Group’s shareholding in Vodacom will 
reduce over a period of 10 years from 64.5% to 60.5%, however 
Vodacom now owns 100% of its South African business.

Vodafone Hutchison Australia
Vodafone Hutchison Australia service revenue declined by 8.7% (Q3: 
-10.1%, Q4: -11.5%) as increased price competition was partially offset 
by MVNO revenue growth. Adjusted EBITDA grew by 9.1%. On 8 May 
2019 the Australian Competition and Consumer Commission (‘ACCC’) 
opposed the proposed merger of VHA and TPG. We are challenging 
the ACCC decision in the Federal Court. We remain firmly committed 
to the merger, which will create a stronger converged challenger in the 
Australian telecoms market.

Indus Towers Limited (‘Indus Towers’)
Local currency operating revenue declined by 1.8% primarily as a result 
of site tenancy exit notices received during the last two financial 
years. The majority of notices received during the year were related 
to the merger between Vodafone India and Idea Cellular. The revenue 
decline, coupled with greater power and fuel costs, resulted in a 13.8% 
EBITDA decline. 

Vodafone Group and Vodafone Idea own 42.0% and 11.15% of the 
joint venture, respectively. Vodafone Group received dividends 
of €141 million from Indus Towers during the year. 

The merger of Bharti Infratel and Indus Towers has received approval 
from the Competition Commission India, the Securities and Exchange 
Board of India as well as the companies’ shareholders and creditors. 
The next steps in the regulatory process are approvals from the National 
Company Law Tribunal and the Department of Telecommunications 
(pertaining to foreign direct investment) and we expect the transaction 
to close in the next few months. 

Safaricom
Safaricom service revenue grew by 7.0% (Q3: 6.9%, Q4: 5.8%) supported 
by growth in M-PESA and in mobile and fixed data. Adjusted EBITDA 
grew 10.6% supported by strong revenue growth and cost discipline. 
During the financial year we received dividends of €154 million 
from Safaricom.

33

Vodafone Group Plc   
Annual Report 2019 

Turkey
In Turkey, service revenue grew 14.3%* (Q3: 14.8%*, Q4: 13.1%*) 
supported by strong net adds in consumer contract, increased mobile 
data revenue, and fixed line customer base growth. Adjusted EBITDA 
grew 19.2%* and the adjusted EBITDA margin increased by 0.5 
percentage points to 23.1% despite significant inflationary pressures 
following a 28% devaluation in the Turkish Lira during the year.

Other Markets
Egypt service revenue grew 14.7% (Q3: 14.4%, Q4: 11.2%) supported 
by growing data usage and a price increase in Q3 FY18. The Q4 
sequential trend primarily reflects the lapping of this price increase. 
Adjusted EBITDA grew 23.1%* and the Adjusted EBITDA margin 
increased by 3.2 percentage points to 46.2% benefiting from strong 
revenue growth and good cost discipline. 

Associates and joint ventures
Vodafone Idea
On 31 August 2018, the Group combined the operations of its 
subsidiary, Vodafone India (excluding its 42% stake in Indus Towers), 
with Idea Cellular Limited (‘Idea’) , to create Vodafone Idea Limited, 
a company jointly controlled by Vodafone and the Aditya Birla Group 
(‘ABG’). As a result, the Group no longer consolidates its previous interest 
in Vodafone India, which is presented within discontinued operations, 
and now accounts for its 45.2% interest in Vodafone Idea as a joint 
venture using the equity method.

The mobile market in India remained highly competitive during the 
year, however headline tariffs have remained broadly stable in recent 
quarters. Vodafone Idea revenues increased by 0.1% quarter-on-
quarter in Q4 (Q3: -2.2%, Q2: -7.1%), benefiting from the introduction 
of minimum prepay tariff recharges. EBITDA grew by 39% quarter-on-
quarter excluding certain positive one-off items and the EBITDA margin 
expanded by 3.8 percentage points to 13.5% on the same basis. 
The mobile customer base declined by 53.2 million in Q4, reflecting 
the disconnection of zero and very low ARPU customers following the 
introduction of minimum tariff recharges. 

Vodafone Idea is making rapid progress on capturing merger related 
synergies and on improving 4G coverage and capacity. INR 51 billion 
of annual run-rate savings were achieved by Q4 out of the INR 84 billion 
run-rate targeted by financial year end 2021. Network integration 
is complete in 10 of 22 circles, and the capacity in these circles has 
increased by around 34% leading to improved Net Promoter Scores. 
24,000 out of 67,000 co-located sites have been optimized and 9,900 
low utilization sites exited. 

On 8 May Vodafone Idea successfully completed its INR 250 billion 
(€3.2 billion) equity capital raise. Vodafone Group’s contribution of INR 
110 billion (€1.4 billion) was indirectly funded through a loan secured 
against the Group’s Indian assets.

OverviewStrategic ReportGovernanceFinancialsOther information34

Vodafone Group Plc   
Annual Report 2019 

Financial position and resources

Consolidated statement of financial position 
The consolidated statement of financial position is set out on page 112. 
Details on the major movements of both our assets and liabilities in the 
year are set out below:

Assets
Goodwill and other intangible assets 
Goodwill and other intangible assets decreased by €2.3 billion to 
€41.0 billion. The decrease primarily arose as a result of €3.0 billion of 
spectrum additions, principally in Italy, the UK and Spain, €2.2 billion 
of software additions and €0.1 billion of goodwill arising from the 
acquisition of CYTA Hellas in Greece, offset by €3.3 billion of impairment 
charges recorded in respect of the Group’s investments in Spain and 
Romania, €3.9 billion of amortisation and €0.4 billion of unfavourable 
foreign exchange movements. 

Property, plant and equipment
Property, plant and equipment decreased by €0.9 billion to €27.4 billion, 
principally due to €5.0 billion of additions driven by continued 
investment in the Group’s networks, offset by €5.9 billion of depreciation 
charges and €0.2 billion of unfavourable foreign exchange movements. 

Other non-current assets 
Other non-current assets decreased by €1.2 billion to €34.8 billion 
mainly due to a €2.3 billion decrease in other investments following 
the repayment of US$2.5 billion of loan notes issued by Verizon 
Communications Inc. and a €1.4 billion decrease in deferred tax assets 
following the derecognition of deferred tax assets in Spain, offset by 
a €1.4 billion increase in investment in associates and joint ventures 
following the formation of the Vodafone Idea joint venture and a 
€1.1 billion increase in trade and other receivables.

Current assets
Current assets increased by €16.6 billion to €39.8 billion which 
includes a €2.2 billion increase in trade and other receivables largely 
due to the adoption of IFRS 15, a €9.0 billion increase in cash and cash 
equivalents and a €4.2 billion increase in other investments due to the 
issue of bonds under the euro medium-term note programme and US 
shelf programme with a nominal value equivalent of €4.2 billion and 
€10.2 billion respectively.

Assets and liabilities held for sale
Assets held for sale at 31 March 2019 of €0.2 billion relate to the 
operations of Indus Towers and Vodafone Hutchison Australia. Assets 
and liabilities held for sale at 31 March 2018 of €13.8 billion and 
€11.0 billion respectively, related to our operations in India following the 
agreement to combine with Idea Cellular. 

Total equity and liabilities
Total equity
Total equity decreased by €5.2 billion to €63.4 billion largely due to 
€4.6 billion of dividends paid to equity shareholders and non-controlling 
interests and the total comprehensive expense for the year of 
€5.9 billion, offset by €3.8 billion proceeds from the convertible bonds 
and a €2.3 billion net increase from the adoption of IFRS 9 and IFRS 15. 

Non-current liabilities
Non-current liabilities increased by €15.9 billion to €53.9 billion, 
primarily due to a €15.8 billion increase in long-term borrowings, due to 
the issue of bonds under the euro medium-term note programme and 
US shelf programme with a nominal value equivalent of €4.2 billion and 
€10.2 billion respectively.

Current liabilities
Current liabilities decreased by €13.2 billion to €25.5 billion mainly due 
to a €4.2 billion decrease in short term borrowings. Trade payables at 
31 March 2019 were equivalent to 58 days (2018: 48 days) outstanding, 
calculated by reference to the amount owed to suppliers as a proportion 
of the amounts invoiced by suppliers during the year. It is our policy to 

agree terms of transactions, including payment terms, with suppliers 
and it is our normal practice that payment is made accordingly.

Share buybacks
On 28 January 2019, Vodafone announced the commencement 
of a new irrevocable and non-discretionary share buy-back programme. 
The sole purpose of the programme was to reduce the issued share 
capital of Vodafone and thereby avoid any change in Vodafone’s issued 
share capital as a result of the maturing of the second tranche of the 
mandatory convertible bond (‘MCB’) in February 2019. 

In order to satisfy the second tranche of the MCB, 799.1 of million shares 
were reissued from treasury shares on 25 February 2019 at a conversion 
price of £1.8021. This reflected the conversion price at issue (£2.1730) 
adjusted for the pound sterling equivalent of aggregate dividends paid 
from August 2016 to February 2019.

The share buyback programme started in February 2019 and 
is expected to complete by 20 May 2019. Details of the shares 
purchased under the programme, including those purchased under 
irrevocable instructions, are shown below. 

Number  
of shares 
purchased 
000s
14,529
305,099
290,570
116,228
726,426

Average price 
paid per share 
inclusive of 
transaction costs 
Pence
135.17
140.56
142.20
140.11
141.04

Total number of 
shares purchased 
under publicly 
announced 
share buyback 
programme 
000s
14,529
319,628
610,198
726,426
726,426

Maximum 
number of shares 
that may yet be 
purchased under 
the programme 
000s
784,539
479,440
188,870
72,642
72,642

Date of share purchase 
February 2019 
March 2019
April 2019
May 2019 (to date)
Total

Dividends
The Board is recommending a dividend per share of 9.00 eurocents, 
representing a 40% decrease over the prior financial year’s dividend per 
share. This implies a final dividend of 4.16 eurocents compared to 10.23 
eurocents in the prior year. The rebasing of the dividend is intended 
to support the Group’s strategic goals and to rebuild financial headroom, 
helping the Group to reduce debt and delever to the low end of our 
targeted 2.5x-3.0x leverage range in the next few years. 

Contractual obligations and commitments
A summary of our principal contractual financial obligations and 
commitments at 31 March 2019 are set out below. In addition, 
information in relation to our participation in the current German 
spectrum licence auction and our commitments arising from the 
Group’s announcement on 9 May 2018 that it had agreed to acquire 
Liberty Global’s operations in Germany, the Czech Republic, Hungary 
and Romania (are set out in note 28 “Commitments”).

Contractual obligations and 
commitments1
Financial liabilities2
Operating lease 
commitments3
Capital commitments3,4
Purchase commitments5
Total

Payments due by period  
€m 

Total 

1–3 years 
>5 years 
86,160 21,953 11,404 14,881 37,922

3–5 years 

< 1 year 

10,816
3,012
8,460

3,412
51
1,064
108,448 30,392 18,175 17,432 42,449

2,834
1,514
4,091

2,881
1,274
2,616

1,689
173
689

Notes:
1  This table includes obligations to pay dividends to non-controlling shareholders (see 

“Dividends from associates and to non-controlling shareholders” on page 160). The table 
excludes current and deferred tax liabilities and obligations under post employment benefit 
schemes, details of which are provided in notes 6 “Taxation” and 25 “Post employment 
benefits” respectively. The table also excludes the contractual obligations of associates and 
joint ventures.

2   See note 21 “Capital and financial risk management”.
3   See note 28 “Commitments”.
4   Primarily related to spectrum and network infrastructure.
5  Primarily related to device purchase obligations.

35

Vodafone Group Plc   
Annual Report 2019 

Liquidity and capital resources
Our liquidity and working capital may be affected by a material decrease 
in cash flow due to a number of factors as outlined in “Our risks and 
uncertainties” on pages 44 to 51. In addition to the commentary 
on the Group’s consolidated statement of cash flows below, further 
disclosure in relation to the Group’s objectives, policies and processes 
for managing its capital, its financial risk management objectives, details 
of its financial instruments and hedging activities and its exposures 
to credit risk and liquidity risk can be found in “Borrowings and capital 
resources” and “Capital and financial risk management” in notes 20 and 
21 respectively to the consolidated financial statements.

Cash flows
A reconciliation of cash generated by operations to free cash flow, 
a non-GAAP measure used by management, is shown on page 232. 
A reconciliation of adjusted EBITDA to the respective closest equivalent 
GAAP measure, operating profit, is provided in note 2 “Revenue 
disaggregation and segmental analysis” to the consolidated financial 
statements. The reconciliation to net debt is shown below.

Adjusted EBITDA
Capital additions2
Working capital 
Disposal of property, plant and equipment
Other 
Operating free cash flow3
Taxation
Dividends received from associates 
and investments
Dividends paid to non-controlling  
shareholders in subsidiaries
Interest received and paid
Free cash flow (pre-spectrum)3
Licence and spectrum payments
Restructuring payments
Free cash flow3
Acquisitions and disposals
Equity dividends paid
Share buybacks4
Convertible issue5
Foreign exchange
Other6
Net debt increase
Opening net debt
Closing net debt

2019
€m
13,918
(7,227)
188
45
147
7,071
(1,040)

Restated1
2018
€m
14,737
(7,321)
(584)
41
128
7,001
(1,010)

498

489 

(584)
(502)
5,443
(837)
(195)
4,411
182
(4,064)
(606)
3,848
259
(1,432)
2,598
(29,631)
(27,033)

(310)
(753)
5,417 
(1,123)
(250)
4,044 
1,405 
(3,920)
(1,626) 
–
622
(818)
(293)
(29,338)
(29,631)

Notes:
1  Net debt at 31 March 2018 has been revised to exclude €1.8 billion of liabilities for payments 

due to holders of the equity shares in Kabel Deutschland AG under the terms of a domination 
and profit and loss transfer agreement, which are now separately disclosed in the consolidated 
statement of financial position and are no longer presented within borrowings. 

2  Capital additions include the purchase of property, plant and equipment and intangible assets, 

other than licence and spectrum. 

3  Operating free cash flow, free cash flow (pre-spectrum) and free cash flow are alternative 

performance measures which are non-GAAP measures that are presented to provide readers 
with additional financial information that is regularly reviewed by management and should not 
be viewed in isolation or as an alternative to the equivalent GAAP measures. See “Alternative 
performance measures” on page 231 for reconciliations to the closest respective equivalent 
GAAP measure and “Definition of terms” on page 250 for further details.

4  Share buybacks includes €131 million of cash outflow from the option structure relating to the 
issue of the mandatory convertible bond in February 2016. The option structure was intended 
to ensure that the total cash outflow to execute the programme was broadly equivalent to the 
€1.44 billion raised on issuing the second tranche.

5  Mandatory convertible bonds of £3.44 billion issued in March 2019. .
6  Other cash flows for the year ended 31 March 2019 include €2,135 million (31 March 2018: €nil) 
received from the repayment of US $2.5 billion of loan notes issued by Verizon Communications 
Inc., a €1,377 million (31 March 2018: €nil) capital injection into Vodafone India and €1,934 million 
of debt in relation to licences and spectrum in Italy and Spain (31 March 2018: €nil). 

Operating free cash flow
Operating free cash flow was €7.1 billion, representing an increase 
of €0.1 billion during the year. This reflected favourable working 
capital movements offset by a lower adjusted EBITDA. Working capital 
movements, include sales of customer receivables, which increased 
by €249 million (31 March 2018: €44 million increase). Receivables are 
sold to mitigate the adverse working capital impact from handset sales 
to customers, where cash outflows are paid upfront to suppliers but 
inflows are received from customers over the length of the contract.

Free cash flow (pre-spectrum)
Free cash flow (pre-spectrum) was €5.4 billion which was broadly stable 
year-on-year.

Licence and spectrum payments
Licence and spectrum payments were €0.8 billion, including Italy 
of €0.5 billion and €0.2 billion in the UK (31 March 2018: Italy: €0.6 billion, 
UK: €0.3 billion and Germany: €0.1 billion). Licence and spectrum 
additions, which exclude working capital cash movements and represent 
licences acquired during the year, were €3.0 billion, including €2.2 billion 
in Italy, €0.4 billion in the UK and €0.2 billion in Spain.

Acquisitions and disposals
Acquisitions and disposals include €0.3 billion received on completion 
of the merger of Vodafone India with Idea Cellular on 31 August 2018.

Convertible issue 
Proceeds of €3.8 billion were received on the issuance of £3.44 billion 
of mandatory convertible bonds in March 2019, €3.8 billion of which 
has been classified as equity after taking into account the cost of future 
coupon payments.

Foreign exchange 
A foreign exchange gain of €0.3 billion was recognised on net debt 
as a result of the translation impact of closing foreign exchange rates, 
mainly due to movements in the Turkish lira and South African Rand 
against the euro.

Net debt
Closing net debt at 31 March 2019 was €27.0 billion (31 March 
2018: €29.6 billion) and excludes the £3.44 billion mandatory convertible 
bond issued in February 2019, which will be settled in equity shares and 
€0.8 billion of shareholder loans receivable from VodafoneZiggo. 

Closing net debt also continues to include certain bonds which are 
reported at an amount €1.6 billion higher than their euro-equivalent cash 
redemption value as a result of hedge accounting under IFRS. In addition, 
where bonds are issued in currencies other than euros, the Group 
has entered into foreign currency swaps to fix the euro cash outflows 
on redemption. The impact of these swaps is not reflected in gross debt 
and would decrease the euro equivalent redemption value of the bonds 
by €1.0 billion. 

This year’s report contains the Strategic Report on pages 6 to 51, 
which includes an analysis of our performance and position, 
a review of the business during the year, and outlines the principal 
risks and uncertainties we face. The Strategic Report was approved 
by the Board and signed on its behalf by the Chief Executive and 
Chief Financial Officer.

Nick Read
Chief Executive

14 May 2019 

Margherita Della Valle
Chief Financial Officer

14 May 2019

OverviewStrategic ReportGovernanceFinancialsOther information36

Vodafone Group Plc   
Annual Report 2019 

Sustainable business

Delivering our Purpose 

Our sustainable business strategy is embedded within and helps to drive 
Vodafone’s purpose – to connect for a better future – and is accompanied  
by our commitment to act responsibly and with integrity wherever we operate.

To address the mobile gender gap 
of approximately 200 million women, in low 
and middle-income countries, we have 
established a goal to:

Goal: 
To connect an additional 50 million 
women living in emerging markets1 
to mobile by 2025

We set this goal in 2016 and are bringing  
the benefits of mobile to women through 
a series of targeted commercial programmes. 
We are also using our mobile technologies 
to enhance the quality of women’s lives 
through programmes that:

 – support education and skills;

 – improve health and wellbeing; and

 – enable economic empowerment.

These commercial propositions include 
Vodacom’s Mum & Baby initiative in South 
Africa, which provides parents and caregivers 
with free health information, Vodafone 
Idea’s Sakhi safety proposition (see case study 
below) and our Business Women Connect 
programme in Tanzania and Mozambique 
– a service specifically designed for women 
who run micro-businesses that enables 
them to save and access useful business 
skills training – are also supporting women 
to improve their lives.

We have made progress towards our goal and 
now have an estimated 119.8 million active 
female customers, 6.1 million more than last 
year and 19.4 million more since 2016. 

Helping women to feel safer in India

In India, there are over a billion mobile connections and while almost half of the 
population is female, only 59% of them own a mobile phone2. This year, Vodafone 
Idea (our joint venture in India) launched a new mobile service for female customers 
called Sakhi that includes a special set of security and safety features, including:

Emergency Alerts 
Location alerts that can be sent to ten pre-registered contacts in an emergency

Emergency Balance 
Ten free minutes of call time that can be used during emergencies, even with 
zero credit

Private Number Recharge 
Provides a dummy ten-digit number to ensure the privacy of customers when 
they recharge at retail outlets, avoiding the need for them to have to reveal their 
mobile number to an unknown retailer

Female customers using Vodafone Idea prepaid or postpaid services can sign 
up to Sakhi for free, and can use the service on any type of phone, even without 
credit or access to mobile internet.

To date, millions of women from both rural and urban areas have subscribed 
to Sakhi, giving them the confidence to travel further from home to pursue 
education and employment opportunities, while feeling safer and less at risk 
of harassment.

Our sustainable business strategy
We believe that Vodafone has a significant 
role to play in contributing to the societies 
in which we operate. Our sustainable business 
strategy articulates our intention to deliver 
significant positive impact in three areas, each 
of which has the potential to improve the lives 
of our customers and wider society. We have 
established long-term targets to drive change 
that focuses on women’s empowerment, youth 
skills and jobs, and energy innovation. 

Vodafone’s purpose, to connect for a better 
future, reinforces our commitment to drive 
impact against the most relevant of the 
UN’s Sustainable Development Goals (‘SDGs’). 
Through our business, our sustainable business 
strategy, programmes and targets, and the 
work of the Vodafone Foundation, we will 
help to deliver a meaningful contribution 
focused on quality education, gender 
equality, decent work and economic growth, 
industry, innovation and infrastructure, 
and climate action. 

Read more about how our networks, products 
and services make a difference to societies 
and the SDGs in our Sustainable Business 
Report 2019. 

Read more at vodafone.com/sbreport2019

Driving positive societal 
transformation

Women’s empowerment
By empowering women and promoting 
gender equality, we can enable communities, 
economies and businesses – including our 
own – to prosper. Communications technology 
plays a critical role in helping women 
to improve their lives and livelihoods. 

Owning even the most basic mobile phone 
enables a woman to communicate, get access 
to information, learn, manage her finances, 
set up and run a business, and even get help 
if feeling threatened. 

Notes:
1  Democratic Republic of Congo, Egypt, Ghana, India, 

Kenya, Mozambique, South Africa, Tanzania and Turkey. 
2019 annual data only includes data from Vodafone India 
up to August 2018, prior to the merger of this business 
with Idea Cellular to create Vodafone Idea. 

2  GSMA Mobile Gender Gap Report, 2019.

37

Vodafone Group Plc   
Annual Report 2019 

Progress towards our  
50 million women goal
Estimated number of female customers 
in emerging markets 
(millions)

113.7

119.8

109.7

100.3

Baseline:  
2016

2017

2018

2019

Gender equality in our workplace 
Vodafone employs 36,500 women directly 
and provides employment opportunities 
for hundreds of thousands more across 
our global supplier base. We believe that 
achieving greater gender parity strengthens 
our company significantly, giving us a better 
understanding of the needs of the women, 
men, families and businesses who rely on our 
networks and services.

Achieving gender equality in the workplace, 
at all levels, remains a significant challenge for 
most businesses, especially those of a global 
nature. To address this issue, Vodafone has 
a long-term ambition to:

Goal: 
We aim to be the world’s best  
employer for women by 2025

To help us meet this ambition and recruit, 
retain and develop talented women at every 
level of our workforce, we have developed 
a range of programmes and initiatives, 
including our global maternity policy 
and our ReConnect initiative, which help 
to tackle some of the main barriers to women 
progressing their careers in the workplace. 

We have met our target of reaching 30% 
of women in management and leadership 
roles across our local markets and professional 
functions, ahead of our deadline of 2020. 
As of 31 March 2019, women held 31% of our 
management and leadership roles and 
we have now set a revised target for women 
to hold 40% of management and leadership 
roles by 2030. In addition, as of 31 March 
2019, 42% of the Directors of the Vodafone 
Group Plc Board were women. 

Youth skills and jobs
In many of the countries where we operate, 
youth unemployment remains at very high 
levels: 53% in South Africa; 40% in Greece; 
34% in Spain and 32% in Italy1. Together with 
a growing digital skills gap, this creates 
a significant social and economic challenge. 
Working together, governments, educators 
and companies need to find ways to address 
future workplace needs and enhance the skills 
of people entering the workforce, to enable 
them to be better equipped to contribute 
to a prosperous and inclusive digital society. 

Vodafone’s programme, “What will you 
be?”, has been designed to help respond 
to the digital skills gap. This programme 
focuses on deepening younger 
people’s understanding of their potential 
to contribute to the digital economy and 
includes a commitment to provide a greater 
number of digital workplace experiences 
at Vodafone.

By 2022, we will:

Goals:
Support ten million young people 
to access digital skills, learning and 
employment opportunities 
Provide 100,000 opportunities for 
young people to receive a digital 
learning experience at Vodafone

In 2018 we launched a free smartphone-
based service called, Future Jobs Finder, 
designed specifically to inspire and help 
young people to understand their strengths 
and skills in a digital world, access relevant 
training and find local job opportunities in the 
digital economy. 

Since launch, nearly 500,000 unique users 
have completed the tool, introducing each 
of them to the top five jobs which match their 
individual skills and interests. 

You can experience Vodafone’s Future Jobs 
Finder at vodafone.com/whatwillyoube

Last year we increased the opportunities 
we provide to young people to experience 
work at Vodafone significantly. This year we 
have provided over 54,500 digital workplace 
experiences though a range of programmes 
including apprenticeships, intern and graduate 
schemes, and coding programmes. See case 
study above. Read more about our progress 
against our target on page 42.

Note:
1  OECD, 2018.

Coding Tomorrow

In 2016, the Vodafone Turkey Foundation 
launched its Coding Tomorrow project  
with the aim of tackling the digital divide. 
It provides children aged 7–14 with free 
training in coding and robotics, along with 
other essential skills valuable for future 
employment in the digital economy.

The project focuses on helping children 
gain new digital skills and become 
active producers of technology rather 
than just being passive consumers of it. 
In addition to building coding capabilities, 
participants also develop skills such 
as problem solving, teamwork, creativity 
and algorithmic thinking.

To expand the reach of the project to more 
remote and rural areas, the Vodafone Turkey 
Foundation delivers some of the training 
using a specially customised truck, which 
travelled over 6,000km in 2018. Since launch, 
more than 43,400 children across 60 cities 
have participated in the project, including 
more than 30,000 in the last 12 months.

Vodafone Foundation

Through its “Connecting for Good” 
strategy, Vodafone Foundation designs and 
implements programmes around the world 
that combine Vodafone’s charitable giving 
and technology to deliver public benefit 
and improve people’s lives in areas including 
digital health, digital learning, with a focus 
on driving gender equality, and disaster 
response. Global and local programmes 
are run in partnership with charitable 
organisations and NGOs. The total amount 
donated to Vodafone Foundations in 2019 
was over €50 million.

OverviewStrategic ReportGovernanceFinancialsOther information38

Vodafone Group Plc   
Annual Report 2019 

Sustainable business (continued)

Our environmental impact

Energy innovation
There is clear evidence that man-made 
greenhouse gases (‘GHG’) are having a direct 
negative impact on the climate. We support 
the view that urgent action is needed 
to address climate change and we have 
introduced two targets to reduce our impact. 
By 2025, we will:

Goals:
Reduce our greenhouse gas  
emissions by 50%
Purchase 100% of the electricity  
we use from renewable sources

These are ambitious targets for our business, 
with no simple global solution available, 
particularly given the distributed nature of our 
network and predicted data growth. However, 
in the last year we have made progress to ensure 
that we meet these targets in a credible way 
and they are now being integrated into future 
business plans at a local country level.

This year our total GHG emissions decreased 
by 3% to 2.00 million tonnes of CO2e 
(carbon dioxide equivalent), predominantly 
due to a reduction in the carbon emissions 
associated with purchased electricity. 
We continued to improve our overall energy 
efficiency profile during the year and 

achieved a 36% reduction in the amount  
of GHG emissions per petabyte (‘PB’) of mobile 
data carried, to reach an average of 371 tonnes 
CO2e per PB (2018: 577).

We will meet our targets through 
a combination of further investment in energy 
efficiency initiatives across our networks, 
particularly in power supply and cooling, 
(read more on page 21) and moving towards 
purchasing 100% of our electricity from 
renewable sources. During the year 15% of our 
electricity used was from renewable sources.

To support our energy reduction ambitions, 
we have established an employee 
engagement programme, ‘#RedLovesGreen’. 
This programme raises awareness of the 
individual actions that employees can take 
to reduce our business and their individual 
energy use and encourages changes 
in behaviour that collectively could have 
a significant impact. Since launching the 
programme in June 2018, over 5,000 
employees engage regularly on this topic.

In addition to reducing our direct GHG 
emissions, we also work to help our customers 
minimise their energy needs, particularly 
through the development of IoT services 
that use network intelligence to optimise 
performance and minimise energy use. 
This year we helped our customers to save 
an estimated 2.9 tonnes of CO2e for every 
tonne we generated through our own activities 
(read more on page 16).

Sourcing renewable electricity

To meet our GHG targets, we will be moving to purchase increasing 
amounts of renewable electricity and further develop on-site 
renewable energy generation capability, when it is commercially 
and technically feasible to do so. 

On-site renewable electricity is primarily generated through 
installing solar photovoltaic systems at base station sites and 
technology centres. However, the number of sites where this 
is possible is often limited by space or ownership constraints. 
In Vodacom Lesotho however, 23% of our base station sites are 
powered by on-site solar panels.

This year, we launched a tender for the construction and operation 
of two industrial-scale solar parks in Egypt. The two solar arrays are 
planned to come online before the start of 2025 and will aim to meet 
a substantial proportion of Vodafone Egypt’s electricity demands.

Greenhouse gas (‘GHG’) emissions
million tonnes of CO2e

 Scope 1 emissions (over which we have direct control) 
 Scope 2 emissions (from purchased electricity)

2.02
1.72

2.06

1.77

2.00
1.74

0.30

2017

0.29

2018

0.26

2019

Note:
Calculated using local market actual or estimated data 
sources from invoices, purchasing requisitions, direct 
data measurement and estimations. Carbon emissions 
calculated in line with GHG Protocol standards. 
Scope 2 emissions are reported using the market-based 
methodology. For full methodology see our Sustainable 
Business Report 2019.

GHG emissions per  
petabyte of mobile data  
carried by our networks 
tonnes of CO2e

926

577

371

2017

2018

2019

Percentage of purchased electricity 
from renewable sources
%

15.3

15.4

13.2

2017

2018

2019

39

Vodafone Group Plc   
Annual Report 2019 

Operating responsibly

We are committed to ensuring that our 
business operates ethically, lawfully and with 
integrity in all our markets and see this as 
critical to our long-term success. As part of 
this, our transparency programme has been 
designed to provide detailed information 
on our policies, principles, approach and 
performance in four main areas, each the focus 
of intense public debate. The programme is 
also supported by a number of other annual 
statutory and material non-financial disclosures.

Taxation and total economic contribution
As a major investor, taxpayer and employer, 
we make a significant contribution to the 
economies of all the countries in which 
we operate. Our tax report sets out our total 
contribution to public finances on a cash-paid 
basis. The information we share aims to help 
our stakeholders understand our approach, 
policies and principles. This year we also share 
our views on key topics of relevance, including 
the taxation of the digital economy. Our report 
also includes our OECD BEPS country-by-
country disclosure, as submitted to HMRC, 
making us the first organisation to publish 
this information.

Read more at vodafone.com/tax

Supply chain integrity and safety
Our businesses rely on a complex and 
multilayer global supply chain and we spend 
more than €22 billion a year with more than 
10,800 direct suppliers around the world, 
to meet our customers’ needs. We recognise 
there are many different labour rights, 
safety and environmental risks inherent 
within our supply chain and have developed 
and implemented policies and processes 
to extend our human rights commitments 
into our supply chain, as specified in our Code 
of Conduct. 

We work with our suppliers, partners and peers 
to drive responsible and ethical behaviour and 
high standards throughout our supply chain, 
and do our utmost to keep everyone working 
in our operations safe from harm.

devices and base stations. We endeavour 
to address these concerns by providing 
up to date, open, transparent information 
on our website and by engaging with 
local communities. 

Our Code of Ethical Purchasing sets out 
the standards we expect our suppliers 
to meet on health and safety, labour rights 
(including child or forced labour), ethics 
and environmental protection. In addition, 
our training and audit programmes help 
to improve their practice and approach both 
directly and further down the supply chain. 
We expect our suppliers to continuously 
monitor their compliance with the standards 
set out in our mandatory Code of Ethical 
Purchasing and promptly rectify any failures 
to do so. We also require them to report 
serious breaches to Vodafone immediately, 
in order for us to understand what happened 
and ensure they take corrective action. 
Our established policies, governance and 
due diligence processes help us to ensure 
we avoid, reduce and mitigate these risks.

Mobiles, masts and health
The health and safety of our customers and 
the wider public is a priority for Vodafone. 
While our mobile devices and masts 
operate well within the guidelines set by the 
International Commission on Non-Ionizing 
Radiation Protection (‘ICNIRP’), we recognise 
that in a number of countries there is still some 
public concern regarding the electromagnetic 
frequency (‘EMF’) emissions from mobile 

The frequencies proposed for 5G are covered  
by existing international and national exposure  
guidelines and regulations for radio-frequency  
electromagnetic fields. These international  
guidelines are based on extensive  
reviews of published scientific research,  
and apply in the same way to 5G as they  
do to existing 2G, 3G and 4G technologies  
and other radio-frequencies such as radio  
and TV transmissions. 

Read more at vodafone.com/mmh

Human rights

We recognise our responsibility to respect the 
human rights of every individual who works 
for us, either as an employee or through our 
supply chain, and of the communities close 
to our operations. We acknowledge our 
responsibility to respect human rights as set 
out in the International Bill of Human Rights 
and the eight fundamental conventions 
on which the United Nations Guiding Principles 
on Business and Human Rights are based. 
That respect is embedded in our Code 
of Conduct which sets the expectations and 
responsibilities of everyone who works for 
or with us.

Ensuring human rights compliance in our supply chain

We monitor compliance with our Code of Ethical Purchasing in a number 
of ways, ranging from ensuring our suppliers complete our ethical, labour and 
environmental risk questionnaire, to detailed evaluations and on-site audits. 
We conduct our own audits for specific suppliers that we have identified 
as high risk and that are not covered by the shared assessments we carry-out 
with Joint Audit Cooperation (‘JAC’). This year we conducted six such on-
site reviews. 

We work with JAC, a supply chain initiative created specifically for the 
telecommunications industry, to conduct and share audits with whom 
we share many suppliers. Between January and December 2018, there were 
79 shared on-site audits, of which 69 were within Vodafone’s supply chain.

As part of the JAC initiative, this year Vodafone worked with three other 
operators to launch a Supplier Academy to build supplier capability. 
The Academy focuses on developing training to help suppliers assess and 
improve the social, ethical and environmental performance issues that may 
arise within their own supply chains. 

Following a week of classroom training delivered by an internationally 
recognised audit and verification company, five participating suppliers 
were on-boarded into the Academy. They were then given an opportunity 
to gain practical experience of performing an audit under the supervision 
of an independent third party auditor. Once completed, suppliers were then 
able to complete 25 audits of their own, or of their suppliers’, facilities and 
shared the results with Vodafone. 

OverviewStrategic ReportGovernanceFinancialsOther informationAs part of our anti-bribery programme, every 
Vodafone business must adhere to minimum 
global standards, which include:

 – ensuring there is a due diligence process for 
suppliers and business partners at the start 
of the business relationship;

 – completion of the global e-learning training 

for all employees, as well as tailored 
classroom training for higher risk teams; and

 – using Vodafone’s global online gift 

and hospitality registration platform, 
as well as ensuring there is a process 
for approving local sponsorships and 
charitable contributions.

Implementation of the anti-bribery policy 
is monitored regularly in all local markets 
as part of the annual Group Policy Compliance 
Review assurance process, which reviews 
key anti-bribery controls. In addition, visits 
to local markets, on a rotating basis, enable 
us to assess the implementation of the anti-
bribery programme in more detail, through 
on-the-ground reviews. 

All Vodafone employees are encouraged 
to report any suspected breaches of our Code 
of Conduct as soon as possible, using our 
“Speak Up” process. Senior executives review 
every Speak Up report and the programme 
is reviewed by the Group Risk and Compliance 
Committee. In our latest Global People Survey, 
84% of respondents said they would use 
Speak Up to report unethical behaviour.

40

Vodafone Group Plc   
Annual Report 2019 

Sustainable business (continued)

Our commitment to human rights is overseen 
by our Group Executive Committee (‘ExCo’). 
In each of the countries in which we operate, 
the Chief Executive responsible for our 
operating company oversees human rights 
matters, with governance support from 
relevant local market professionals. 

Read more at vodafone.com/humanrights

Our most salient human rights risks relate 
to an individual’s right to privacy and freedom 
of expression. Our Digital Rights and Freedoms 
Reporting Centre contains information 
related to the protection of our customers’ 
private communications and how we work 
to respect our customers rights and express 
themselves freely.

Our reports explain how we respond 
to lawful demands for government access 
to our customers’ data and how we protect 
our customers’ data and respect their right 
to privacy and freedom of expression. 
Our principles and approach on a wide 
range of topics, including law enforcement 
surveillance, privacy, data protection, freedom 
of expression, censorship and the digital 
rights of the child, can be found on our online 
reporting centre along with information 
on how many government requests for access 
to customer data we receive in every country 
where it is legal to disclose this information.

Read more at vodafone.com/digitalrights

Anti-bribery and corruption

Vodafone does not tolerate bribery and 
corruption in any form. Our policy on this 
issue is summarised in our Code of Conduct 
and states that employees or others working 
on our behalf must never offer or accept 
any kind of bribe. Our anti-bribery policy 
is consistent with the UK Bribery Act and the 
US Foreign Corrupt Practices Act and any 
breaches can lead to dismissal or termination 
of contract.

The policy provides guidance about what 
constitutes a bribe and prohibits giving 
or receiving any excessive or improper gifts 
and hospitality. It also makes clear that where 
our policy differs in degree from an equivalent 
local law, we must follow the more stringent 
of the two.

Our Chief Executive and ExCo oversee our 
efforts to prevent bribery. They are supported 
by local market Chief Executives, who are 
responsible for ensuring that our anti-bribery 
and corruption programme is implemented 
effectively in their local market.

GNI assessment

In 2017, we joined the Global Network 
Initiative (‘GNI’) as a Board member. 
The GNI is a multi-stakeholder forum 
created to address the complex challenge 
of protecting digital rights globally. 
Joining the GNI strengthened and 
broadened our commitment to digital 
rights and followed our founding role in the 
Telecommunications Industry Dialogue 
on Freedom of Expression and Privacy.

The GNI brings together information and 
communications technology companies, 
civil society groups (including human rights 
and media freedom groups), academics 
and investors with a shared commitment 
to promote and advance freedom of 
expression and privacy worldwide. As part 
of our membership of the GNI, we must 
commit to implement the GNI Principles, 
putting concrete measures in place to 
protect and advance freedom of expression 
and the right to privacy. All GNI companies 
undergo an independent assessment of their 
implementation of the Principles every two 
years, to demonstrate their efforts in practice.

We started preparations for our first 
independent assessment in August 2018 
by setting up a team of senior level experts 
from across the business and across our 
operating markets to participate in the 
required interviews, evidence collection 
and report writing. We continued this work 
until the March 2019 Board review meeting, 
working together with our independent 
assessor, who reviewed our processes, 
policies and the governance model that 
we use to safeguard our user’s rights 
to freedom of expression and right to privacy, 
to ensure all relevant areas were covered.

Vodafone completed its first formal GNI 
assessment in March 2019 during which 
the Board reviewed a detailed report 
on Vodafone and determined that we are 
making good faith efforts to implement the 
GNI Principles with improvement over time. 
We will issue a public report on any related 
recommendations in early 2020, following 
the release of the formal GNI report on the 
2019 assessments.

For more information on the  
GNI company assessments visit  
www.globalnetworkinitiative.org/ 
company-assessments

41

Vodafone Group Plc   
Annual Report 2019 

Find out more
Our Sustainable Business Report 2019 
provides more detailed information on our 
progress against our sustainable business 
strategy and targets.

In 2019, we published our Slavery and Human Trafficking Statement and our Gender 
Pay Gap Report, in line with our statutory reporting requirements. We also present our 
contribution to the UN SDGs in a separate report.

Read more at  
vodafone.com/sbreport2019

Read our latest reports at  
vodafone.com/sbreporting

Non-financial information statement

The table below outlines where the key contents requirements of the Non-Financial Statement can be found within this document  
(as required by sections 414CA and 414CB of the Companies Act 2006).

Vodafone’s sustainable business reporting also follows other international reporting frameworks, including the Global Reporting Initiative,  
CDP and GHG Reporting Protocol.

Reporting requirement

Vodafone policies and approach

Section within Annual Report

Environmental matters

Energy innovation performance

Our environmental impact, page 38 

Employees

Code of Conduct

Doing What’s Right, page 43

Climate change risk management

Risk watchlist, page 50

Occupational health and safety

Creating a safe place to work, page 43

Diversity and inclusion

Social and community matters Driving positive societal transformation 

performance

Women’s empowerment, page 36
A diverse and inclusive Vodafone, page 43

Women’s empowerment, page 36
Youth skills and jobs, page 37
Vodafone Foundation, page 37

Stakeholder engagement

Engaging with our stakeholders, page 62

Mobiles, masts and health

Mobiles, masts and health, page 39

Human rights

Human rights approach 

Human rights, page 39

Code of Ethical Purchasing

Supply chain integrity, page 39

Slavery and Human Trafficking Statement

Find out more, page 41

Anti-bribery and corruption

Code of Conduct

Anti-bribery and corruption, page 40

Anti-bribery policy

Speak Up process

Policy embedding,  
due diligence and outcomes

Description of principal risks 
and impact of business activity

Description of business model

Non-financial key 
performance indicators

Anti-bribery and corruption, page 40

Anti-bribery and corruption, page 40

Sustainable business, page 36
Risk management, page 44

Risk management, page 44

Our strategy, page 14

Sustainable business, page 36

OverviewStrategic ReportGovernanceFinancialsOther information42

Vodafone Group Plc   
Annual Report 2019 

Our people and culture

The people behind our  
purpose led business

Our people: key information

By contract
Employees: 92,005  
Contractors: 10,423 

By gender
Male: 55,556 (60%) 
Female: 36,449 (40%)

By location
Germany: 14% 
UK: 12% 

Italy: 6.5% 
Spain: 5.5%  Vodafone Shared Services: 18%

Vodacom: 8% 

Other: 36%

Average number of employees 

Employee engagement index

Employee turnover rate

Women on the board

Women in senior leadership positions1

Women in management and leadership roles2

2019
92,005

2018
91,980

2017
92,200

80%

17%

42%

28%

31%

79%

17%

33%

26%

30%

79%

18%

25%

26%

29%

The headcount figures are an average of our monthly headcount and excludes Qatar and joint ventures in India, the Netherlands, 
Australia and Safaricom. 
Notes: 1  % of senior women in our top 184 leadership positions.  2  % of women in our 6,715 management and leadership roles.

Our customers
Our customers are becoming increasingly 
digital and they want to be able to interact 
seamlessly and consistently with us, when 
and how they want. To support this, we have 
continued to focus on upskilling our frontline 
employees and improving our digital customer 
experience. We have continued the roll out 
of the Digital Vodafone Way CARE training 
initiative, across our frontline induction 
programmes. The core of the programme 
aims to ensure frontline staff take end-to-end 
ownership for resolving customer problems 
and deliver an outstanding customer 
experience by putting the customer first. 
This year an additional 20,507 new starters, 
internal and external, to Vodafone have 
been trained.

Digital Strategy and Culture
Our people are fundamental to every 
aspect of our Vodafone strategy and are 
committed to delivering a superior network 
performance and providing exceptional 
customer experience. 

We want Digital to be core to how we all work 
and think at Vodafone. We have therefore 
continued the roll out of our refreshed 
Digital Vodafone Way, which underpins our 
culture and purpose. At its centre is a focus 
on three core principles: speed, simplicity 
and trust. We want our people to respond 
swiftly and effectively to challenges and 
opportunities, especially those that affect 
our customers. We want them to do so while 
avoiding unnecessary bureaucracy and 
costly and cumbersome internal 
processes. And we want all of our business 
activities and decisions to be informed 
by an understanding that earning and retaining 
the trust of our customers, employees and 
all other stakeholders must be integral 
to everything we do as we connect people 
to a “Digital Society”. 

Over the last year, we have continued 
to reshape our organisation as part 
of delivering our Digital strategy. We have 
transitioned parts of the business to a new 
organisational model, made up of cross-
functional, self-managed teams organised 
in “Tribes”. The Tribes operate in agile ways 
of working, bring the right people and skills 
together from across the company, and are 
focused on key business outcomes and 
designed around our customer lifecycle 
to deliver more for our customers.

Attracting and developing 
great people
This year we invested more than €60 million 
in employee training and development. We have 
focused on upskilling our people on critical 
skills they need to succeed now, and investing 
in developing the skills we will need in the future. 

This has included developing critical new skills 
such as digital marketing, e-commerce, coding, 
big data and analytics to create simple and 
personalised experiences for our customers.

In addition, we have continued to deliver on our 
commitment to increase the number of digital 
opportunities provided by Vodafone to those 
aged 26 and under, with the aim of reaching 
100,000 by 2022. Through our digital work 
experience programmes, apprenticeships, 
intern and graduate schemes this year 
we have provided over 54,500 digital 
workplace experiences. 

We have continued to expand our vocational 
training and apprenticeships across our business. 
These provide young people permanent roles 
at Vodafone while being supported through 
continuous learning in order to gain a formal 
qualification in their chosen fields. 

In addition, since its launch in 2017, 
Vodafone’s #codelikeagirl programme has 
continued to grow, and this year has reached 
over 1,500 girls in 20 markets. The programme, 
launched in partnership with Code First: Girls, 
aims to tackle low representation of girls 
in STEM education. It offers girls aged 14–18 
an immersive one-week digital experience 
where they learn to code and receive 
basic training on computer languages and 
development programmes. 

Our Discover graduate programme, which has 
been running for over ten years, offers young 
people with a bachelor’s or master’s degree 
a series of assignments across our business 
areas and local markets. 

London Digital Hub

Across the organisation, we are bringing together 
the right people and skills to scale up and accelerate 
our digital transformation. An example of this is the 
exciting new Digital Hub that we have opened in central 
London. It brings together Consumer and Digital 
teams in an agile working environment to drive greater 
collaboration and creativity and ultimately growth 
for Vodafone UK. It will create a sense of community 
in a place people feel proud to work in, as well as help 
attract the best commercial and digital talent available 
in the country. So far, we have relocated 200 employees 
and hired over 230 Consumer and Digital Talent to work 
in our new Digital hub. By the end of the calendar year, 
we aim to have around 600 Consumer and Digital 
employees working at this location.

43

Vodafone Group Plc   
Annual Report 2019 

Since its launch ten years ago, over 5,000 
graduates have joined the programme, with 
700 recruited this year. This provides Vodafone 
with a strong pipeline of future talent and, over 
the last three years, 2,450 graduates have 
been offered permanent roles at Vodafone. 
Our Discover programme is highly diverse; 
this year new entrants were recruited from 21 
different countries and over half were female.

A diverse and inclusive Vodafone
This year we employed an average of 92,005 
people with 131 nationalities as well as over 
10,423 contractors. Our commitment to all 
forms of diversity and inclusion begins at the 
top, with clear leadership from the Vodafone 
Group Plc Board and is embedded at every 
level of our business through the “Digital 
Vodafone Way,” the “Code of Conduct” and our 
“Business Principles”.

Our commitment is acknowledged and 
supported by our employees globally. In our 
2019 annual Global People Survey, 90% 
of employees who responded said they felt they 
were treated fairly, irrespective of age, gender, 
disability, sexual orientation, gender identity, 
cultural background or beliefs.

Over the last year we have increased our focus 
on supporting the LGBT+ youth community. 
Vodafone commissioned research to survey 
more than 3,000 LGBT+ young people across 15 
countries and multiple industries. The research 
found that 58% of respondents are not open 
about their sexual orientation or gender identity 
at work because they worry they will face 
discrimination, and one in three said they went 
“back into the closet” when they started their 
first job. Vodafone has launched a number 
of initiatives to help create a culture where 
employees can be open about their sexual 
orientation and gender identity. These include 
LGBT+ inclusive messaging on job adverts 
and career channels, a global “buddying” 
programme for LGBT+ graduates, a learning 
programme for Friends of LGBT+ where over 
1,500 Friends have signed up, a refreshed Code 
of Conduct that supports LGBT+ inclusivity, 
and a toolkit for managers to help create 
an LGBT+ inclusive workplace.

This year we have also worked to understand 
more about the representation and experiences 
of our ethnic minorities based in the UK and 
have initiated diversity disclosures and a multi-
cultural network as a result. 

In addition, we have continued to raise awareness 
about our disabled population. We have created a 
digital disABILITY site for all employees, providing 
guidelines, videos and toolkits, and conducted a 
review of our websites to increase accessibility for 
our colleagues.

Doing What’s Right 
We believe that ethical conduct is just 
as important as high performance. Our Code 
of Conduct outlines the behaviours we expect 
from every single person working for and with 
Vodafone and helps to ensure that we protect 
Vodafone’s reputation, our people and 
our assets.

We want everyone in Vodafone to feel safe 
both in and outside of work. This year Vodafone 
Foundation commissioned international 
research on working men and women across 
nine countries that looked at the impact 
of domestic violence and abuse on people in the 
workplace. It found that more than one in three 
had experienced domestic violence and abuse 
in some form. 67% said that it affected their 
career progression and 16% had to leave work 
because of their situation. As a result, Vodafone 
has announced a groundbreaking new 
HR policy specifically for victims of domestic 
violence and abuse in 23 of its operating 
companies. Employees will have access 
to support and specialist counselling, as well 
as up to ten days additional paid “safe leave”. 
HR managers will receive specialist training 
to equip them to provide support to impacted 
employees. In addition, Vodafone Foundation 
has announced the international expansion 
of Bright Sky, a free app that helps identify 
if abuse is taking place and connects victims 
of domestic violence and abuse to advice and 
support services. 

Recognising performance
We reward people based on their performance, 
potential and contribution to our values and 
success. We have continued to promote and 
improve line management capability on future 
focused and developmental conversations 
between employees and line managers. 

To maintain compliance with our fair pay 
standards, we benchmark and monitor our pay 
practices in every country in which we operate. 
This ensures our pay practices, including 
retirement and other benefit provisions, 
are compliant with all local legislation, free 
from discrimination, market competitive and 
easily understood. 

We also offer competitive retirement and 
other benefit provisions. Global short-term 
incentive plans are offered to a large percentage 
of colleagues, and global long-term incentive 
plans are offered to our senior managers. 
Our arrangements are subject to company and 
individual performance measures.

Creating a safe place to work 
We want everyone working with Vodafone 
to return home safely every day. Despite all 
of our efforts, we deeply regret to report two 
recordable fatalities during the year. 

In addition a further five fatalities resulting from 
two separate road traffic accidents in Turkey are 
currently going through legal processes and 
we have been unable to review them within 
the year.

Road traffic accidents remain a top risk and 
priority area of focus for us. This year we have 
continued to roll-out the use of telematics 
and in-vehicle cameras wherever local privacy 
legislation allows. We have developed gamified 
mobile-friendly training for our driver population, 
enabling them to better anticipate potential 
issues on the road.

Additionally, we have strengthened controls 
to reduce the risks related to working 
in proximity to electricity, specifically  
overhead power lines, as we increase our  
fibre roll-outs. We also continue to instil a zero 
fatalities mind-set culture through employee 
and supplier policies, standards, engagement 
and training.

Improving employee wellbeing remains a key 
area of focus and we have continued to embed 
the Group Wellbeing Framework with local 
markets focusing on one of the specific pillars 
that best fits their needs locally.

Increasing employee 
engagement
Every year, all our employees are invited 
to participate in a global survey which allows 
us to measure engagement levels and identify 
ways to improve how we do things. 

This year, 87% of employees participated in the 
Global People Survey. The survey demonstrated 
that 85% of employees who responded 
were proud to work for Vodafone. The overall 
Engagement Index score – demonstrating 
employees’ desire to continue working with 
Vodafone – increased by one percentage 
point this year, to 80%. Out of the respondents, 
88% felt that they were treated with respect 
at Vodafone. In addition, 85% felt that Vodafone 
was a socially responsible company, while 82% 
of respondents would recommend Vodafone 
as a place to work to their friends and family.

Managing change
The pace of change in technology means that 
our industry is always evolving and Vodafone 
must continue to respond to this change. As a 
result, over the last year there have been a 
number of organisational changes in both the 
global offices and local markets. During a 
reorganisation, we engage directly with 
employees to discuss implications, aim to help 
affected employees find new jobs and offer 
training to improve interview and CV-writing 
skills. Any reorganisation is carried-out in 
compliance with local legislation and in 
consultation with employee representatives, 
works councils and local unions.

OverviewStrategic ReportGovernanceFinancialsOther information44

Vodafone Group Plc   
Annual Report 2019 

Risk management

Our risks and uncertainties

We operate a global risk framework across all of our local markets and group 
entities. This ensures our strategic and operational risks are identified, managed, 
assured and reported in a consistent way. It is an evolving framework as we 
continually seek to improve and enhance our risk management processes.

Identifying our principal risks
Our process begins with collating input from all local markets and Group 
entities on their most significant risks, having regard to their own local 
strategic priorities and external environments. This is consolidated 
into a group-wide view and presented to over 40 of our senior leaders, 
who add their own input on strategic, functional and emerging risks.

This year we added a further lens to the assessment of our risk 
landscape by including the output from modelling severe but plausible 
scenarios. We model various scenarios for each risk and examples 
of these can be found in the principal risks on the following pages. 
This activity allowed us to supplement the usual qualitative data with 
some useful quantitative data, providing insight into the potential impact 
of the risks.

Principal risks

Categories

Risks

Strategic/External
The influence of 
stakeholders and industry 
players on our business 
and our response to them

 – Geo-political risk in supply chain

 – Adverse political and regulatory measures

 – Market disruption

 – Disintermediation

Financial
Our financial status, 
standing and 
continued growth

 – Global economic disruption/adequate liquidity

 – Tax changes or challenges 

Technological
The systems we use 
to power our business and 
the data they hold

 – Cyber threat and information security

 – Technology resilience

 – IT transformation

The proposed principal risks are then reviewed and agreed by a range 
of stakeholders, including our Executive Committee, Audit and Risk 
Committee and Board.

Risk categories
We have updated the way our risks are categorised. The new approach 
allows us to consider the risks on a continuum reflecting the degree 
to which we can seek to control the risks, which in turn reflects the 
appropriate level of oversight and assurance required to effectively 
manage these risks. 

Strategy

These risks are 
mainly external, 
associated with 
our operating 
environment and 
typically managed 
through our strategy

H
o
w
w
e
m
a
n
a
g
e
t
h
e
r
i
s
k

Operational
Our ability to achieve our 
optimum business model

 – Legal compliance 

 – Digital transformation and simplification 

 – Successful integration of new assets and management 

of joint ventures

These risks are 
mainly internal, 
associated with our 
processes, people 
and systems and are 
typically managed 
through proactive, 
internal controls

Operations

Risk watchlist
Emerging or developing risks with the 
potential to impact in the longer term

 – UK’s departure from the EU (‘Brexit’)

 – EMF health related risks

 – Climate change

 
 
 
 
45

Vodafone Group Plc   
Annual Report 2019 

Strengthening our framework
Over the course of the year, we have:

 – People and skills: worked to develop local risk teams through 

a series of community events with soft skills training, best practice 
sharing and technical guidance.

 – Governance: improved local oversight of risk by briefing our local 
market and group entity oversight committees on a regular basis.

 – Coverage: extended our risk framework to provide more detailed 

coverage of some of our largest functions, like Technology, 
and some specialist areas, such as Partner Markets and M-Pesa.

 – Tools and technology: enhanced the use of our global risk tool 
by incorporating additional control frameworks and assurance 
activities that manage our risks, integrating risk and assurance 
into one system. This approach was recognised with an award 
from Continuity, Insurance and Risk magazine for “Best Use 
of Technology in Risk Management”.

 – Linking risk to budget: provided intelligence on risk for the  
capital allocation discussions, identifying areas where budget 
is required to effectively manage our risks within tolerance.

 – Emerging and longer-term risks: created a watchlist 

of emerging threats and developing risks. This allows us to consider 
risks where the threat is longer term and the resulting impact and 
potential mitigation may not yet be clear.

Key changes in the year
Changes to risks:
Allocation of the Group’s capital has been split, partly merging  
with the existing Global economic disruption/adequate liquidity 
risk and also forming part of the new Successful integration of  
new assets and management of joint ventures risk.

EMF health related risk has been moved to our watchlist 
as a longer- term potential risk. More detail on this risk can be  
found in the relevant section on page 51.

Effective data management was removed during the course  
of risk reviews in FY19 with the Privacy component being merged  
into the Legal Compliance risk.

New risks:
Geo-political risk in supply chain: relates to global trade wars  
and security concerns that could result in restrictions on key 
equipment. This could have significant financial, legal, supply  
chain or operational implications.

Successful integration of new assets and management of  
joint ventures: relates to failure to realise the expected benefits  
from acquisitions (subject to completion) and jointly controlled 
businesses that could result if we are unable to effectively manage  
the integration or any governance failures.

Key to principal risks

1 

2 

3 

4 

5 

6 

7 

8 

9 

 Cyber threat and information security 
External or internal attack resulting in service 
unavailability or data breach

 Adverse political and regulatory measures 
Regulatory measures impacting strategy; 
tax challenges

 Global economic disruption/
adequate liquidity 
Economic disruption or another risk materialising 
impacts our ability to refinance

 Geo-political risk in supply chain 
Global trade wars and security concerns impact 
our supply chain

 Digital transformation and simplification 
Failure to deliver business and 
IT transformation targets 

 Market disruption 
New telecom operators entering the market;  
price wars reduce margins

 Technology resilience 
Failure of key IT, fixed or mobile assets causing 
service disruption

 Successful integration of new assets  
and management of joint ventures 
Failure to achieve synergies expected from 
integration of new assets; risk that joint ventures 
do not operate effectively 

 Legal compliance 
Non-compliance with laws including privacy, 
anti-bribery, competition law, anti-money 
laundering and sanctions

10   Disintermediation 

Technology players gaining customer relevance 
through emerging technology

Interconnections between the risks
We continue to consider risks both individually and collectively in order to fully understand 
our risk landscape. By identifying the correlation between risks, we can ensure that those 
that have the potential to cause, impact or increase another risk are weighted appropriately. 
This exercise also helps to inform our scenario analysis, particularly the combined scenario 
used in the Long Term Viability Statement (pages 50 and 51).

Technological

Financial

1

7

5

8

3

4

10

6

2

9

Operational

Key:   

  Low      

  Medium      

  High      

  Critical      

Strategic/ 
External

OverviewStrategic ReportGovernanceFinancialsOther information46

Vodafone Group Plc   
Annual Report 2019 

Risk management (continued)

Cyber threat and information security

Risk owner: Johan Wibergh

What is the risk:
An external cyber attack, insider threat or supplier breach could cause service interruption or the loss of confidential 
data. Cyber threats could lead to major customer, financial, reputational and regulatory impact across all of our 
local markets.

How we manage it:
We protect Vodafone and our customers from cyber 
threats by continuing to strengthen global and local 
security controls, a 24x7 cyber defence capability and 
customer-focused security.  

Adverse political and regulatory measures

Risk owners: Joakim Reiter/Margherita Della Valle

What is the risk:
Operating across many markets and jurisdictions means we deal with a variety of complex political and regulatory 
landscapes. In all of these environments, we can face changes in taxation, political intervention and potential 
competitive disadvantage. This also includes our participation in spectrum auctions.

How we manage it:
We engage with top-level policy makers and influencers, 
addressing issues openly, with clear arguments to find 
mutually acceptable ways forward.

Global economic disruption/adequate liquidity

Risk owner: Margherita Della Valle

What is the risk:
As a multinational business, we operate in many countries and currencies, so changes to global economic conditions 
can impact us. Any major economic disruption could result in reduced spending power for our customers and impact 
our ability to access capital markets. A relative strengthening or weakening of the major currencies in which we transact 
could impact our profitability.

How we manage it:
We maintain access to long and short-term capital 
markets through diversified sources of funding and 
ensure the resilience of our balance sheet through the 
long-term duration of our debt.

Geo-political risk in supply chain 

Risk owner: Joakim Reiter

What is the risk: 
We operate and develop complex infrastructure in the countries in which we are present. Our networks and systems 
are dependent on a wide range of suppliers internationally. If we were unable to execute our plans, we, and the industry, 
would face potential delays to network improvements and increased costs.

How we manage it:
We are closely monitoring the political situation 
around our key suppliers. We are also engaging with 
governments, experts and suppliers to remain fully 
informed so that we can respond accordingly and we will 
always comply with the latest regulations.

We are working with our supply chain to ensure continuity 
of supply of core equipment in the event of an impact 
from Brexit.

Digital transformation and simplification

Risk owner: Ahmed Essam

What is the risk:
We are currently implementing a major transformation plan to evolve Vodafone into a Digital ‘First’ company with an aim 
to deliver world-class customer experience, increase our speed to market and increase operational efficiencies through 
automation and AI. Failure to do this could lead to missed commercial opportunities, increased costs and customer 
experience issues.

How we manage it:
Digital ‘First’ is a company-wide transformation 
programme, with direct sponsorship from our Executive 
Committee. We have clearly defined objectives and target 
KPIs for the overall programme and each functional 
area, coordinated centrally and executed locally. We are 
continuously driving simplification to reduce the 
complexity of our products and propositions with clearly 
defined objectives and target KPIs.

47

Vodafone Group Plc   
Annual Report 2019 

Risk movement:  Stable

Risk category: Technological

Our target tolerance:
We aim for a secure digital future for our customers. 
Security underpins our commitment to protecting our 
customers with reliable connections and keeping their 
data safe. We seek to avoid any breaches, loss of data 
or reputational impact from a cyber event.

Example scenario:
Scenarios could include attacks on individual markets, 
parts of our network or large-scale intrusions spanning 
multiple markets. 

Emerging threats:
Cyber risk is constantly evolving in line with technological 
advances and geo-political developments. We anticipate 
threats will continue to evolve in areas such as IoT, supply 
chain, cloud computing and the use of machine learning.  

Risk movement:  Stable

Risk category: Strategic/External

Our target tolerance:
We actively seek to engage with governments, regulators 
and tax authorities to encourage good working 
relationships and to help shape potential impacts 
of legislative change on the Group.

Example scenario:
We do not receive the requisite approvals to allow 
us to complete our planned strategic acquisitions.

Emerging threats:
As connectivity starts to underpin the functioning 
of different industrial sectors, there is a risk of onerous 
coverage obligations and regulatory fragmentation 
through sector-specific connectivity rules.  

In addition, there is a risk of national fragmentation 
in relation to emerging technology topics such as AI, 
which are being dealt with by a variety of institutions.

Risk movement: Increased 
Given the acquisition of Liberty Global, our debt levels are expected to increase.

Risk category: Financial

Our target tolerance:
We take a conservative approach to financial risks which 
reflects our diverse business. We carefully manage 
our liquidity and access to capital markets to limit our 
exposure to unstable economic conditions.

Example scenario:
A financial crisis impacts on our ability to refinance 
or access commercial paper or bond markets.

Emerging threats:
Because this is an externally driven risk, the threat 
environment is continually changing.

Risk movement:  New

Risk category: Strategic/External

Our target tolerance:
We have a range of supplier relationships and 
we manage these closely with our procurement 
specialists. We endeavour to ensure there is sufficient 
choice of appropriate suppliers in an active and 
competitive marketplace.

Example scenario:
There is a disruption to our supply chain due 
to international trade rulings.

Emerging threats:
As the political landscape changes globally, we could see 
an increase in trade wars between major world powers. 

Risk movement:  Stable

Risk category: Operational 

Our target tolerance:
We aim to be a leading digital company with the right mix 
of efficient systems, relevant skills and digital expertise 
to deliver a world-class customer experience. 

We have made excellent progress in the first 15 months 
of implementation hitting most of our targets, but have 
an ambitious agenda ahead in the next 24 months.

Example scenario:
Failure to retain customers through a differentiated 
experience and to achieve our simplification targets.

Emerging threats:
The digital transformation strategy considers 
emerging threats and factors these into the ongoing 
programme management.

OverviewStrategic ReportGovernanceFinancialsOther information48

Vodafone Group Plc   
Annual Report 2019 

Risk management (continued)

Market disruption

Risk owner: Ahmed Essam

What is the risk:
New entrants to markets or competitors with lean models could create pricing pressure. The push of competitors 
towards unlimited bundles could lead to price erosion, which might affect profitability in the short to medium term.

Technology resilience

What is the risk:
A technology site loss could result in a major impact to our customers, revenues and reputation. This covers mobile and 
fixed sites as well as data centres. Our resilience programme also extends to wider service platforms, including television 
and payments.

How we manage it:
We monitor the competitor environment in all markets, 
and react appropriately. We have already seen different 
elements of this disruption in Italy and Spain in the 
past 12–18 months. Although disruption threat remains 
in some markets, in most markets we are moving towards 
a more stable landscape.  

Risk owner: Johan Wibergh

How we manage it:
Unique recovery targets are set for essential sites 
to limit the impact of service outages. A global policy 
supports these targets with requisite controls to ensure 
effective resilience.

We monitor the lifespan of key assets and maintain 
back-up where necessary.

Successful integration of new assets  
and management of joint ventures

What is the risk:
Subject to regulatory approvals, we are undertaking a large-scale integration of new assets across multiple markets. 
If we do not complete this in a timely and efficient manner, we would not see the benefit of planned synergies and 
could face additional costs or delays to completion. The successful integration also requires that an important number 
of technology platforms/services are migrated on time before the termination of the transitional services agreements.

We also have a number of joint ventures in operation and must ensure that these operate effectively. 

Risk owners: Hannes Ametsreiter/Vivek Badrinath

How we manage it:
We have integration specialists working on the planning 
of all integration activities and if deals are approved, there 
will be teams to coordinate and control execution of the 
multiple projects/activities that constitute the multi-year 
integration plan.

We have robust governance in place to manage our joint 
ventures effectively. 

Legal compliance

Risk owner: Rosemary Martin

What is the risk:
Vodafone must comply with a multitude of local and international laws. These include laws relating to: privacy; anti-
money laundering; competition; anti-bribery; and economic sanctions. Failure to comply with these laws could lead 
to reputational damage, financial penalties and/or suspension of our licence to operate.

How we manage it:
We have subject matter experts in legal teams 
in local markets and in group and a robust policy 
compliance framework.

Disintermediation

What is the risk:
We face increased competition from a variety of new technology platforms, which aim to build alternative 
communication services or different touch points, which could potentially affect our customer relationships. We must 
be able to keep pace with these new developments and competitors in changing markets while maintaining high levels 
of customer engagement and an excellent customer experience.

We train our employees in Doing What’s Right, our training 
and awareness programme, which sets our ethical 
culture across the organisation and ensures employees 
understand their role in ensuring compliance.

Risk owner: Ahmed Essam

How we manage it:
We continually strive to introduce innovative propositions 
and services while evolving our customer experience 
to strengthen the relationship with our customers. 
We are running ambitious programmes on three fronts 
to fundamentally strengthen our customer relationship –  
(1) deepen our customer engagement, (2) radically 
simplify our offer portfolio, and (3) create much better 
digital experiences across the customer lifecycle. 

49

Vodafone Group Plc   
Annual Report 2019 

Risk movement: Decreased  
Uncertainty over new competition remains in some markets, known threats in other key markets  
have eased over the last 12 months.

Risk category: Strategic/External

Our target tolerance:
We will evolve our offer and adopt an agile commercial 
model to mitigate competitive risks. We will do this 
through targeted offers, smart pricing models and 
a differentiated customer experience.

Example scenario:
A loss of market share in a major market due to changing 
behaviour from existing competitors.

Emerging threats:
Because this is an externally driven risk, the threat 
environment is continually changing. 

Risk movement:  Stable

Risk category: Technological

Our target tolerance:
Our customer promise is based on reliable availability 
of our network, therefore the recovery of key mobile, 
fixed and IT services must be fast and robust.

Example scenario:
The loss of essential assets across our networks and 
internal IT infrastructure.

Emerging threats:
We could be impacted by an increase in extreme weather 
events caused by climate change which may increase the 
likelihood of a technology failure.

New assets inherited from acquired businesses may 
not be aligned to our target resilience levels which may 
increase the likelihood of a technology failure.

Risk movement:  New

Risk category: Operational

Our target tolerance:
Our aim is to integrate businesses efficiently and 
effectively in order to achieve the best possible return 
on investment and realise the expected synergies.

Example scenario:
Integration of a major new acquisition is delayed and 
benefits cannot be realised as quickly as planned.

Emerging threats:
This is a new risk so all currently known threats have been 
included as part of the principal risk.

Risk movement:  Stable

Risk category: Operational

Our target tolerance:
We seek to comply with all applicable laws and 
regulations in all of our markets.

Example scenario:
Potential breaches across some legal compliance risks 
which could lead to reputational damage, investigation 
costs and fines.

Emerging threats:
Changing workplace dynamics, digital transformation, 
asset integrations and a change in our employee 
demographics could degrade our control environment 
so we are updating our Code of Conduct and various 
policies to mitigate this.

Risk movement: Decreased  
Movement to unlimited bundles means the potential impact of this risk has reduced.

Risk category: Strategic/External

Our target tolerance:
We offer a superior customer experience and continually 
improve our offering through a wide set of innovative 
products and services, including fixed and mobile 
content, IoT and voice over LTE. We also develop 
innovative new products and explore new growth areas 
such as 5G, IoT, convergence, digital services, data 
analytics, AI and security so that we continue to meet our 
customers’ needs.

Example scenario:
Emerging technology impacts our market share.

Emerging threats:
As we complete acquisition activity, we will have increasing 
interests in television and fixed line access. The profile 
of this risk will change as this will widen and/or increase 
the range of threats from new technology and over the 
top providers. 

OverviewStrategic ReportGovernanceFinancialsOther information50

Vodafone Group Plc   
Annual Report 2019 

Risk management (continued)

Risk watchlist
There are two ways in which we have identified our emerging risks 
in this report.

First, for our principal risks, we have noted on the previous pages some 
emerging threats regarding these risks. These uncertainties may relate 
to future technological, regulatory or political changes.

Secondly, we also face a number of uncertainties where an emerging 
threat may potentially impact us in the longer term. In some cases, 
there may be insufficient information available to understand the likely 
scale, impact or velocity of the risk. We also might not be able to fully 
define a mitigation plan until we have a better understanding of the 
threat. We have created a watchlist of these risks which we will review 
on a regular basis to monitor any changes to the likely scale, impact 
and velocity. 

Some examples of these are: 

UK’s departure from the EU (‘Brexit’)
The Board continues to keep the implications of Brexit for Vodafone’s 
operations under review.

A cross-functional Brexit steering committee continues to operate. 
This steering committee has identified the impact of Brexit on the 
Group’s operations and produced a comprehensive mitigation plan. 
The terms of the UK’s exit from the EU, and the future relationship, 
remain uncertain. 

Long-Term Viability Statement (‘LTVS’)

Due to this current uncertainty, Vodafone is prepared for a no deal 
scenario, as this was judged to have the most potential for disruption.

Although we are a UK headquartered company, a very large majority 
of our customers are in other countries, accounting for most of our 
revenue and cash flow. Each of our national operating companies 
is a stand-alone business, incorporated and licensed in the jurisdiction 
in which it operates, and able to adapt to a wide range of local 
developments. As such, our ability to provide services to our customers 
in the countries in which we operate, inside or outside the EU, is unlikely 
to be affected by Brexit. We are not a major international trading 
company, and do not use passporting for any of our major services 
or processes.

Depending on the arrangements agreed between the UK and the EU, 
the key issue that could directly impact our operational performance 
is a significant revision to macro economic performance in our major 
European markets, including the UK, caused by the uncertainty 
of the Brexit process. This would affect the economic climate in which 
we operate, and in turn impact the performance of the operating 
companies in those markets.

Climate change
There is clear evidence that global temperatures are rising rapidly and a 
consensus among scientists and policymakers that man-made greenhouse 
gases (‘GHGs’) are having a direct impact on the climate. We support the 
view that urgent action is needed to address climate change. 

The preparation of the LTVS includes an assessment of the Group’s long-term prospects in addition to an assessment of the ability 
to meet future commitments and liabilities as they fall due over the three year review period.

Viability

Headroom is calculated using cash, cash equivalents and other available facilities, at year end

Long Range Plan is the three year forecast, approved by the Board on an annual basis,  
and used to calculate cash position and available headroom for the LTVS

Principal risks

Combined scenario

Sensitivity analysis

Severe but plausible 
scenarios modelled 
to quantify the cash impact 
of an individual principal risk 
materialising over the three 
year period

Quantification of the cash 
impact of combined 
scenarios where multiple 
risks materialise across one 
or more markets, over the 
three year period 

Sensitivity analysis 
to assess the level of decline 
in performance that the 
Group could withstand, were 
a black swan event to occur

Viability results from comparing the cash impact of the severe but plausible 
scenarios on the available headroom, considering additional liquidity options

Prospects

Outlook of key trends 
defining the industry 
and the broader 
external environment

Assessment of the 
Group’s current position 
and the adequacy of its 
strategy and business 
model to ensure the 
sustainability of value 
creation in the long term

Assessment of 
principal risks that may 
influence the Group’s 
long-term prospects

Long-Term Viability Statement
Directors confirm that they have reasonable expectation that the Group will be able to continue 
in operation and meet its liabilities as they fall due over the three year period

51

Vodafone Group Plc   
Annual Report 2019 

Achieving the required reductions in GHG emissions will be particularly 
challenging, however, in the context of continuous economic and 
population growth.

As a significant user of energy, the telecommunications and ICT 
industries face a growing challenge: every additional device connected 
to a network and every additional gigabyte of data transmitted or stored 
represents a potential increase in energy needs.

Climate change poses a number of potential risks for 
telecommunications operators, from both a physical (e.g. isolated events 
such as increased intensity of storms, heatwaves or higher average 
operating temperatures) and regulatory (e.g. new or strengthened 
carbon reduction commitments) perspective. 

We welcome the development of the Task Force on Climate-related 
Financial Disclosures (‘TCFD’) recommendations and have updated our 
risk management process this year to strengthen our consideration 
of the potential business implications and impacts of climate change. 
In addition, we undertook an independent gap analysis of our reporting 
against the TCFD recommendations and are working to achieve 
full alignment. 

For further information on how we are working to reduce our environmental 
impact, including performance against our 2025 targets to reduce our 
GHG emissions by 50% and to purchase 100% renewable electricity, 
see page 38 and the Sustainable Business Report 2019.

EMF
A cross-functional team, led by a Director and sponsored 
by an Executive Committee member meets regularly to identify, 
and discuss risk and compliance issues relating to EMF and reported 
twice this year to the Board about developments in science, policy and 
compliance. We have a network of resources in each market to drive 
compliance and to share best practice.

In addition, we work with the industry and the GSMA to identify and 
adopt best practice. 

The risk can be broken down into three areas:

 – failure to meet our policy requirements or comply with international 

guidelines (set by International Commission on Non-Ionizing 
Radiation Protection) or local legislation as it applies to EMF.

 – the risk arising from activism or negative sentiment towards location 

or installation of radio base stations.

 – changes in the radio technology we use or the body of credible 

scientific evidence which may impact either of the two risks above.

Assessment of viability
Vodafone adopts a three year period to assess 
the Group’s viability. This time horizon is in line 
with our business planning cycle and a period 
in which principal risks (particularly those 
of an operational nature, over which we have 
more control) typically develop, in what 
is a dynamic industry sector. The three 
year period is also in line with long-term 
management incentives and the outputs 
from the long range planning process.

The plans and projections prepared 
as part of this forecasting cycle include the 
Group’s cash flows, planned commitments, 
required funding and other key financial 
ratios. We assume that debt refinance will 
be available in all plausible market conditions 
and that there will be no material changes 
to the Group’s structure over the period.

The estimated impact of an individual severe 
but plausible scenario for each principal risk 
on the three year plan forms the cornerstone 
of our approach to LTVS. 

In addition, we stress tested a combined 
scenario taking into account the 
interconnections between the risks, shown 
on the diagram on page 45, where the 
following risks were modelled as materialising 
over the three year period:

 – Market disruption 

Significant market disruption resulting in loss 
of market share across our key markets.

 – Integration of assets 

Slower realisation of synergies and 
higher costs than anticipated to integrate 
acquired businesses.

 – Cyber threat and information security 

Cyber security breach caused by ongoing 
IT transformation leading to a GDPR fine.

 – Geo-political risk in supply chain 

Disruption in the supply chain due 
to international trade rulings restricting 
access to key suppliers.

 – Global economic disruption/

adequate liquidity 
The combination of the above within 
a short time frame puts pressure on our 
liquidity and our ability to refinance.

Assessment of long-term prospects
Each year the Board conducts a strategy 
session, reviewing the internal and external 
environment as well as significant threats 
and opportunities to the sustainable creation 
of shareholder value in the long-term (known 
emerging threats related to each principal risk 
are described in pages 46 to 49). 

As an input to the strategy discussion, 
the Board reviews some of the principal risks 
that are longer term in nature (including 
adverse political and regulatory measures, 
market disruption and disintermediation), 

with the focus on identifying underlying 
opportunities for the Group and setting the 
future strategy. The output from this session 
is reflected in the strategic section of the 
Annual Report (pages 8 and 9), which provides 
a view of the Group’s long-term prospects.  

Conclusions
The Board has assessed the prospects and 
viability of the Group in accordance with 
c2.2 of the 2016 UK Corporate Governance 
Code, considering: the Group’s strategy 
and business model; and the principal risks 
threatening the Group’s future performance, 
solvency, liquidity and reputation. 
The assessment also ensured a review 
of the reasonableness of actions available 
to management in response to any risk 
or combination of risks materialising. 

Total cash and facilities available 
of €13.6 billion (pages 114 to 159) 
as of 31 March 2019, along with options 
available to reduce cash outgoings over the 
period considered, provide the Group with 
sufficient positive headroom in all scenarios 
tested. Reverse stress testing revenue and 
EBITDA over the review period also confirmed 
that the Group has sufficient positive 
headroom available to face uncertainty. 
The Board deemed the stress test conducted 
of the Group’s viability to be adequate and 
therefore confirm that they have a reasonable 
expectation that the Group will remain 
in operation and be able to meet its liabilities 
as they fall due up to 31 March 2022.

OverviewStrategic ReportGovernanceFinancialsOther information52

Vodafone Group Plc   
Annual Report 2019 

Chairman’s governance statement

Committed to strong and 
robust corporate governance 
to support the creation of 
long-term sustainable value

Dear Shareholder,
Welcome to the Corporate Governance Report for the year ended 
31 March 2019, which I am pleased to present on behalf of the Board. 
This report includes insight into how corporate governance underpins 
and supports our business and the decisions we make. The Board 
is committed to the creation of long-term sustainable value for the 
benefit of our shareholders and wider stakeholders, and strong and 
robust corporate governance is integral in supporting this.

During 2018 the Board has ensured a successful transition of the 
Chief Executive and Chief Financial Officer and the implementation 
of a refreshed purpose and strategy to address industry headwinds. 
We have also recommended the appointment of a new statutory 
auditor for the year ending 31 March 2020, Ernst & Young LLP, 
following a tender process run by the Audit and Risk Committee. 
Further information on this tender process can be found in the Audit and 
Risk Committee report on page 74. 

The Board has also spent time considering the changes brought 
in by the 2018 UK Corporate Governance Code (the ‘new Code’) 
and The Companies (Miscellaneous Reporting) Regulations 2018 
(the ‘Regulations’) to ensure Vodafone’s compliance.

Purpose and strategy
Following Vittorio Colao stepping down as Chief Executive at the 
end of September 2018 and Nick Read’s appointment, Nick brought 
a revised strategy to the Board for consideration. The Board were very 
supportive of Nick’s proposal and the revised strategy, which was 
announced in November 2018, has been a significant focal point for the 
Board this year. 

As part of the revised strategy, we have also refreshed our purpose 
– “We connect for a better future”– and committed to improve one 
billion lives and halve our environmental impact by 2025. Our purpose 
is at the core of our strategy which aims to drive shareholder returns 
through a focus on operational excellence and organic growth by: 
deepening customer engagement; transforming our operating model; 
and improving asset utilisation. 

Further information on our refreshed purpose, revised strategy and 
the Group’s performance over the last 12 months can be found in the 
Overview and Strategic Report sections.

Culture and values
The Board recognises the importance of its role in setting the tone 
of Vodafone’s culture and embedding it throughout the Group and 
I am committed to instilling and upholding the culture and values 
we expect to see from all of our employees.

Our Code of Conduct underpins everything that we do and 
is reinforced through the Digital Vodafone Way, which sets out the 
type of organisation we want to be. Everyone who works for and with 
us is required to comply with these. An overview of our Code of Conduct 
and the Digital Vodafone Way can be found on pages 42 to 43.

In addition to the Board, the Executive Committee and senior 
management understand how we work is as important as what 
we achieve, and ensure that the importance of compliance and integrity 
is recognised at all levels throughout the Group.

The cultural climate in Vodafone is measured through a number 
of mechanisms including policy and compliance processes, internal 
audit, and formal and informal channels for employees to raise 
concerns including our employee opinion survey and Speak Up, 
our whistleblowing programme. Speak Up is also available to the 
contractors and suppliers working with us. During the year the Audit and 
Risk Committee has been kept abreast of any material whistleblowing 
incidents and detail on action taken when our employees do not display 
the values and behaviours expected of them.

Governance
This year Vodafone was subject to the 2016 UK Corporate Governance 
Code and I am pleased to confirm that Vodafone has applied the 
principles and complied with all of the provisions.

During 2018 the Regulations and the new Code were 
published and are the result of the action taken as part of the 
UK Government’s commitment to corporate governance reform 
in order to build trust in business. The Regulations and new Code 
put more emphasis on engagement with stakeholders, diversity, 
remuneration structures and the strengthening of corporate culture. 
The Board is supportive of the aim to build trust in business and of the 
requirements under the Regulations and new Code. We have spent 
time this year considering our compliance and the ways to enhance our 
disclosures for our 2020 Annual Report to demonstrate the high levels 
of corporate governance maintained within Vodafone. I look forward 
to providing you with further detail on our compliance in our 2020 
Corporate Governance Report.

Board composition
Through the Nominations and Governance Committee, we keep the 
composition of the Board under review to ensure it is refreshed to reflect 
the skills, experiences and diversity required to remain effective.

Over the last 12 months there have been a number of changes to the 
Board including the appointment of Nick Read as Chief Executive 
and Margherita Della Valle as Chief Financial Officer following the 
assessment of both internal and external candidates for the positions. 
The promotion of Nick and Margherita is reflective of our commitment 
to succession planning for all senior positions within Vodafone and our 
commitment to the development of internal talent.

Additionally, after a thorough search to identify an appropriate Non-
Executive Director with telecommunications experience, we were 
pleased to welcome Sanjiv Ahuja to the Board in November 2018. 

Sanjiv brings extensive telecommunications experience having worked 
in various telecom companies including Telcordia and Orange Plc and 
enhances the knowledge and skills already brought by Board members. 

53

Vodafone Group Plc   
Annual Report 2019 

Last year we asked Samuel Jonah to remain on the Board for a further 
12 months which shareholders supported by re-electing him at our 
2018 AGM. After ten years on our Board, Samuel will step down 
at the conclusion of our AGM on 23 July 2019. I would like to take this 
opportunity to thank Samuel for his effective and valuable contributions 
to the Board over his tenure and wish him every success for the future.

These changes are in addition to the three Non-Executive Directors 
appointed to the Board since September 2015 who bring financial 
expertise, IT and technology experience. The refreshed composition 
enables the Board to remain effective and we are committed to further 
strengthening this with additional telecommunications experience over 
the next 12 months.

We are committed to having a Board that is diverse in all respects and 
we continue to take into consideration the targets set out in the Parker 
and Hampton-Alexander reviews. I am pleased to report that the Board 
is currently exceeding its target of having 33% female representation 
on the Board by 2020. 

Board effectiveness
This year the Board undertook an external effectiveness review 
in accordance with the requirements under the 2016 UK Corporate 
Governance Code. The review was undertaken by Raymond Dinkin 
from Consilium and involved interviews with all of the Board members, 
the Group General Counsel and Company Secretary and the Executive 
Committee, and observation of our interactions at a Board, Nominations 
and Governance Committee and Audit and Risk Committee 
meeting. The review concluded that the Board remains effective. 
Further information on the process of Consilium’s appointment and the 
actions arising out of the review can be found on pages 66 to 67.

As part of the review undertaken last year, the Board wanted further 
focus on developments in technology and the benefits and risks 
that this could pose. This year we received regular training sessions 
from our Group Chief Technology Officer and Cyber Security team, 
culminating in a Board visit to our Cyber Defence Centre. This visit 
provided insight into the investments Vodafone has made to keep our 
employee, customer and supplier information secure against external 
cyber threats.

Stakeholder engagement
Vodafone’s success is dependent on the Board taking decisions for 
the benefit of our shareholders and in doing so having regard to all 
of our stakeholders.

The Regulations and the new Code have renewed the emphasis 
on stakeholder engagement and on pages 62 to 64 you will find further 
information on how we have engaged with all of our stakeholders 
this year. The Board is committed to understanding the views of all 
of Vodafone’s stakeholders in order to inform the decisions that we make.

Looking ahead
The Board is committed to maintaining the highest standards 
of corporate governance across the Group to support the delivery of our 
strategy and the creation of long-term sustainable value. Over the next 
12 months we will also be focused on demonstrating our compliance 
with the new Code and Regulations.

Gerard Kleisterlee 
Chairman

14 May 2019

Compliance with the 2016 UK Corporate 
Governance Code (the ‘Code’)
In respect of the year ended 31 March 2019 Vodafone Group Plc 
was subject to the Code (available from www.frc.org.uk). The Board 
is pleased to confirm that Vodafone applied the principles and 
complied with all of the provisions of the Code throughout the year. 
Further information on compliance with the Code can be found 
as follows: 

Read more

Leadership

The role of the Board

Division of responsibilities

The Chairman

Non-Executive Directors

Effectiveness

Read more

Composition of the Board

Appointments to the Board

Commitment

Development 

Information and support

Evaluation

Re-election

Accountability

Read more

Financial and business reporting

Risk management and internal control

Audit Committee and auditors

Remuneration

Read more

The level and components of remuneration

Procedure

Relations with shareholders

Read more

Dialogue with shareholders

Constructive use of general meetings

54

55

55

55

54

68

68

65

65

66

68

72

76

71

81

77

62

62

Disclosure Guidance and Transparency Rules
We comply with the corporate governance statement requirements 
pursuant to the FCA’s Disclosure Guidance and Transparency Rules 
by virtue of the information included in this “Governance” section 
of the Annual Report together with information contained in the 
“Shareholder information” section on pages 214 to 220.

OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
54

Vodafone Group Plc   
Annual Report 2019 

Board leadership and company purpose

How we are governed
We have a strong and effective governance system throughout 
the Group. Responsibility for good governance lies with the Board.

The Board
Responsible for the overall conduct of the Group’s business including our long-term success;  
setting our purpose; values; standards and strategic objectives; reviewing our performance; 
and ensuring a positive dialogue with our stakeholders is maintained.

Chief  
Executive

Chief Financial  
Officer

Audit and Risk  
Committee
Reviews the integrity, 
adequacy and 
effectiveness of the 
Group’s system of internal 
control, including the risk 
management framework 
and related 
compliance activities. 

Nominations 
and Governance 
Committee
Evaluates Board  
composition and ensures  
Board diversity and  
a balance of skills.

Reviews Board and Executive 
Committee succession 
plans to maintain continuity 
of skilled resource.

Oversees matters relating 
to corporate governance.

Remuneration 
Committee
Sets, reviews and 
recommends the policy 
on remuneration of the 
Chairman, Executives and 
senior management team.

Monitors the 
implementation of the 
Remuneration Policy.

Executive 
Committee
Focuses on strategy 
implementation, financial 
and competitive 
performance, commercial 
and technological 
developments, succession 
planning and organisational 
development.

Disclosure 
Committee
Oversees the accuracy 
and timeliness 
of Group disclosures 
and approves controls 
and procedures in relation 
to the public disclosure 
of financial information.

71 Read more

68 Read more

77 Read more

Risk and Compliance Committee
Assists the Executive Committee in fulfilling its accountabilities 
with regard to risk management and policy compliance.

Operation of the Board and its Committees
Comprised of the Chairman, Senior Independent Director, Non-
Executive Directors, the Chief Executive and the Chief Financial Officer, 
the Board is collectively responsible for the oversight and success 
of our business. The Board discharges some of its responsibilities 
directly and others through its principal Board Committees and through 
management. The Matters Reserved for the Board and Committee 
Terms of Reference were last reviewed in March 2019 and are available 
on our website vodafone.com.

The Board is responsible for ensuring leadership through effective 
oversight and review, it sets the strategic direction and aims to deliver 
sustainable stakeholder value over the longer term. The Board also 
oversees the implementation of appropriate risk assessment systems 
and processes to identify, manage and mitigate Vodafone’s principal 
risks. It is also responsible for matters relating to finance, audit 
and internal control, reputation, listed company management, 
corporate governance and effective succession planning much 
of which is overseen through its principal Committees. Full details 
of the Committees’ responsibilities are detailed within the respective 
Committee reports on pages 68 to 96. 

The Executive Committee and other management committees 
are responsible for implementing strategic objectives and realising 
competitive business performance in line with established risk 
management frameworks, compliance policies, internal control 
systems and reporting requirements.

Board meetings are structured to allow open discussion. At each 
meeting the Directors are made aware of the key discussions and 
decisions of the three principal Committees by the respective 
Committee Chairs. 

Minutes of Board and Committee meetings are circulated to all Directors 
after each meeting. Details of the Board’s activities during the year can 
be found on pages 60 and 61.

The Board held seven scheduled meetings during the year and 
additional meetings as required. Further information on the attendance 
of each Director at Board and Committee meetings can be found 
on page 57.

Our purpose, values and culture 
At Vodafone, we connect for a better future and we have committed 
to improve one billion lives and halve our environmental impact 
by 2025. This is underpinned by our strategy to enable the digital 
society, ensure inclusion for all and protect our planet and the Board 
recognises that a healthy corporate culture is fundamental to this. 

Vodafone’s culture is defined through the Digital Vodafone Way 
and the Code of Conduct. Together these set out what we expect 
from our employees and how we expect business to be carried out. 
By embedding the Digital Vodafone Way into our processes, we strive 
for a culture of speed, simplicity and trust. Our Code of Conduct and the 
Digital Vodafone Way can be found on our website vodafone.com.

Our leaders have a critical role in setting the tone of our organisation 
and championing the behaviours we expect to see. The Executive 
Committee led campaigns and engagement throughout the year 
to highlight our values and beliefs. Various indicators are used to provide 
insight into our culture, including employee engagement, health, safety 
and wellbeing measures and diversity indicators. We regularly assess the 
state of our culture, through activities such as compliance reviews and 
we address behaviour that falls short of our expectations.

55

Vodafone Group Plc   
Annual Report 2019 

Division of responsibilities

Board roles and responsibilities
We have a clear division of responsibilities between our Chairman and 
Chief Executive, each role is clearly defined and is quite distinct from 
one another.

The Board currently comprises the Chairman, two Executive Directors 
and nine Non-Executive Directors. Our Non-Executive Directors bring 
wide and varied commercial and financial experience to the Board and 
Committees. A summary of each role can be found below.

Chairman

 – Leads the Board, sets each meeting agenda and ensures the Board 
receives accurate, timely and clear information in order to monitor, 
challenge, guide and take sound decisions;

 – Promotes a culture of open debate between Executive and Non-
Executive Directors and holds meetings with the Non-Executive 
Directors, without the Executive Directors present;

 – Regularly meets with the Chief Executive and other senior 

management to stay informed;

 – Ensures effective communication with shareholders and 

other stakeholders;

 – Promotes high standards of corporate governance and ensures 
Directors understand the views of the Company’s shareholders 
and other key stakeholders so they can consider them, and the 
section 172 Companies Act 2006 factors, in Board discussions 
and decision-making;

 – Promotes and safeguards the interests and reputation of the 

Company; and

 – Represents the Company to customers, suppliers, governments, 

shareholders, financial institutions, the media, the community and 
the public.

Chief Executive

 – Provides coherent leadership of the Company, including representing 
the Company to customers, suppliers, governments, shareholders, 
financial institutions, employees, the media, the community and the 
public and enhances the Group’s reputation;

 – Leads the Executive Directors and senior management 

team in running the Group’s business, including chairing the 
Executive Committee;

 – Develops and implements Group objectives and strategy having 

Chief Financial Officer

 – Supports the Chief Executive Officer in developing and implementing 

the Group strategy;

 – Leads the global finance function and develops key finance talent;

 – Ensures effective financial reporting, processes and controls are 

in place;

 – Recommends the annual budget and long-term strategic and 

financial plan; and

 – Oversees Vodafone’s relationships with the investment community.

Senior Independent Director

 – Provides a sounding Board for the Chairman and acts as a trusted 

intermediary for the Directors as required;

 – Meets with the Non-Executive Directors (without the Chairman 

present) when necessary and at least once a year to appraise the 
Chairman’s performance and communicates the results to the 
Chairman; and 

 – Together with the Nominations and Governance Committee 

(excluding the Chairman), leads an orderly succession process for 
the Chairman.

Non-Executive Directors

 – Monitor and challenge the performance of management;

 – Assist in development, approval and review of strategy;

 – Review Group financial information and provide advice 

to management;

 – Engage with stakeholders and provide insight as to their views 

including in relation to employees and the culture of Vodafone; and

 – As part of the Nominations and Governance Committee, 

review the succession plans for the Board and key members 
of senior management.

Company Secretary

regard to shareholders and other stakeholders;

 – Ensures compliance with Board procedures and provides support 

 – Recommends remuneration, terms of employment and succession 

planning for the senior executive team;

 – Manages the Group’s risk profile and ensures appropriate internal 

controls are in place;

 – Ensures compliance with legal, regulatory, corporate governance, 

social, ethical and environmental requirements and best practice; and

 – Ensures there are effective processes for engaging with, 

communicating with, and listening to, employees and others working 
for the Company.

to the Chairman, to ensure Board effectiveness;

 – Assists the Chairman by organising induction and training 

programmes and ensuring that all Directors have full and timely 
access to all relevant information;

 – Ensures the Board has high-quality information, adequate time and 
appropriate resources in order to function effectively and efficiently;

 – Provides advice and keeps the Board updated on corporate 

governance developments; and

 – Facilitates the Directors’ induction programmes and assists with 

professional development.

OverviewStrategic ReportGovernanceFinancialsOther information56

Vodafone Group Plc   
Annual Report 2019 

Board of Directors

Experienced, effective  
and diverse leadership
Our business is led by our Board of Directors. Biographical details of 
the Directors and senior management as at 14 May 2019 are as follows  
(with further information available at vodafone.com/board).

Gerard Kleisterlee
Chairman –  
Independent on appointment

N

Nick Read
Chief Executive – 
Executive Director

Margherita Della Valle
Chief Financial Officer – 
Executive Director

Valerie Gooding cbe
Senior Independent Director 

N R

Tenure: 8 years

Tenure: <1 year (as Chief Executive)

Tenure: <1 year

Tenure: 5 years

Skills and experience:
Gerard has extensive experience of 
senior leadership of global businesses 
both in the developed and emerging 
markets. He brings to the Group a 
deep understanding of the consumer 
electronics, technology and lifestyle 
industries gained from his career with 
Philips Electronics spanning over 
30 years and continues to use this 
experience to oversee the development 
of Vodafone’s strategy and the 
effectiveness of its operations as  
a total communications company.

Other current appointments:
 – Royal Dutch Shell, deputy chair, 

senior independent director, chair 
of the remuneration committee 
and member of the nomination and 
succession committee

 – ASML, chairman of supervisory board

Skills and experience:
As Chief Executive, Nick combines 
strong commercial and operational 
leadership with a detailed 
understanding of the industry and 
its opportunities and challenges. 
Prior to becoming Chief Executive in 
October 2018, Nick served as Group 
Chief Financial Officer from April 
2014, and held a variety of senior roles 
including Chief Executive for Africa, 
Middle East and Asia Pacific for five 
years and Chief Executive of Vodafone 
UK. Prior to joining Vodafone, he held 
senior global finance positions with 
United Business Media Plc and Federal 
Express Worldwide.

Other current appointments:
 – Booking Holdings Inc., non-

executive director 

Skills and experience:
Margherita brings considerable 
corporate finance and accounting 
experience to the Board. She was 
Deputy Chief Financial Officer 
from 2015 to 2018, Group Financial 
Controller from 2010 to 2015, Chief 
Financial Officer of Vodafone’s 
European region from 2007 to 2010 and 
Chief Financial Officer of Vodafone Italy 
from 2004 to 2007. Margherita joined 
Omnitel Pronto Italia in Italy in 1994 
and held various consumer marketing 
positions in business analytics and 
customer base management before 
moving to finance. Omnitel was 
acquired by Vodafone in 2000.

Other current appointments:
 – None

Skills and experience:
Valerie brings a wealth of international 
business experience obtained at 
companies with high levels of customer 
service including British Airways and as 
chief executive of BUPA which, together 
with her focus on leadership and talent, 
is valuable to Board discussions.

Other current appointments:
 – TUI AG, non-executive director
 – Aviva UK Insurance Ltd, chairman
 – English National Ballet, trustee
 – ENB Productions Limited, director
 – Royal Botanical Gardens, Kew, 

Queen’s trustee

Sanjiv Ahuja
Non-Executive Director

Sir Crispin Davis 
Non-Executive Director

NA

Michel Demaré
Non-Executive Director

R

Dame Clara Furse
Non-Executive Director

A

Tenure: <1 year

Tenure: 4 years

Tenure: 1 year

Tenure: 4 years

Skills and experience:
Sanjiv has broad telecoms expertise, 
having led mobile, broadband and 
infrastructure companies, such as 
Telcordia (formerly Bellcore), Orange 
Plc and Tillman Global, as well as 
considerable international experience 
from operating in Europe, the United 
States, Africa and Asia. He is the 
founder and chairman of Tillman 
Global Holdings, which provides 
telecommunications and renewable 
energy project development services. 
His comprehensive knowledge of 
the telecoms sector is valuable to 
Board discussions.

Other current appointments:
 – Tillman Global Holdings LLC, 

chairman  

 – JCDecaux Small Cells Limited, director

Skills and experience:
Sir Crispin has broad-ranging experience 
as a business leader within international 
content and technology markets 
from his roles as chief executive of 
RELX Group (formerly Reed Elsevier) 
and the digital agency, Aegis Group 
plc, and group managing director of 
Guinness PLC (now Diageo plc). He 
was knighted in 2004 for services to 
publishing and information. He brings 
a strong commercial perspective to 
Board discussions.

Other current appointments:
 – Hasbro, non-executive director
 – Oxford University, trustee and 

member of the university board

 – CVC Capital Partners, adviser
 – Rentokil Initial plc, non-

executive director

Skills and experience:
Michel brings extensive international 
finance, strategy and M&A experience 
to the Board, gained during his 18-year 
career at Dow Chemical, as CFO of 
Baxter International (Europe), and as 
CFO and head of global markets of 
ABB Group. He was the non-executive 
chairman of Syngenta until the 
company was sold to ChemChina in 
2017 and was the vice chairman of UBS 
Group AG for 10 years.

Other current appointments:
 – Louis Dreyfus Company Holdings BV, 

non-executive director

 – IMD Business School in Lausanne, vice 
chairman of the supervisory board
 – Department of Banking and Finance 
at the University of Zurich, advisory 
board member

Skills and experience:
Dame Clara brings to the Board a deep 
understanding of international capital 
markets, regulation, service industries 
and business transformation developed 
from her previous roles as chief 
executive officer of the London Stock 
Exchange Group plc and Credit Lyonnais 
Rouse Ltd. Her financial proficiency is 
highly valued as a member of the Audit 
and Risk Committee. In 2008 she was 
appointed Dame Commander of the 
Order of the British Empire.

Other current appointments:
 – HSBC UK, non-executive chairman
 – Amadeus IT Group SA, 
non-executive director

57

Vodafone Group Plc   
Annual Report 2019 

Committee Key:

A   Audit and Risk Committee    N   Nominations and Governance Committee    R   Remuneration Committee   

  Solid background signifies Committee Chair

Renee James
Non-Executive Director

N R

Samuel Jonah kbe
Non-Executive Director

R

Amparo Moraleda
Non-Executive Director

A

David Nish
Non-Executive Director

A

Tenure: 8 years

Tenure: 10 years

Tenure: 1 year

Tenure: 3 years

Skills and experience:
Renee brings comprehensive 
knowledge of the high technology 
sector developed from her long career 
at Intel Corporation where she was 
president. She is currently the chairman 
and CEO of Ampere Computing. Her 
extensive experience of international 
management, technology and the 
development and implementation of 
corporate strategy is an asset to the 
Board and the Committees of which  
she is a member.

Other current appointments:
 – The National Security 

Telecommunications Advisory 
Committee, chairman

 – Carlyle Group, operating executive
 – Oracle Corporation, non-

executive director

Skills and experience:
Samuel brings experience and 
understanding of business operations 
in emerging markets, particularly 
Africa. Previously executive president of 
AngloGold Ashanti Ltd, he provides an 
international, commercial perspective 
to Board discussions.

Other current appointments:
 – Global Advisory Council of Bank of 

America, member

 – President of Togo, adviser
 – Iron Mineral Beneficiation Services, 

non-executive chairman
 – Jonah Capital (Pty) Limited, 

executive chairman

 – Hollard (formerly Metropolitan) 
Insurance Company Limited, 
chairman

 – The Investment Climate Facility, 

 – Citigroup Inc., non-executive director

member of trustee board

Skills and experience:
Amparo brings strong international 
technology experience to the Board 
from her previous role as chief executive 
officer of the international division 
of Iberdola and a career spanning 
20 years at IBM, where she held a 
number of positions across a range 
of global locations.

Other current appointments:
 – Airbus Group, non-executive director, 
chair of the nominations, governance 
and remuneration committees

 – CaixaBank, non-executive 
director and chair of the 
remuneration committee
 – Solvay, non-executive director
 – Royal Academy of Economic and 

Financial Services, member

Skills and experience:
David has wide-ranging operational 
and strategic experience as a senior 
leader and has a strong understanding 
of financial and capital markets through 
his previous directorships which 
include chief executive officer and chief 
financial officer of Standard Life plc 
and chief financial officer of Scottish 
Power plc.

Other current appointments:
 – HSBC Holdings plc, non-

executive director
 – University of Dundee, 
honorary professor 

Board and Committee meeting attendance 

Gerard Kleisterlee

Vittorio Colao1

Nick Read

Margherita Della Valle2

Sanjiv Ahuja3

Sir Crispin Davis4

Michel Demaré5

Board

7/7

3/3

7/7

5/5

3/3

5/7

7/7

Audit and Risk 
Committee

Nominations  
and Governance  
Committee

Remuneration 
Committee

–

–

–

–

–

4/5

–

5/5

–

–

–

–

4/5

–

–

–

–

–

–

–

Dr Mathias Döpfner6

Dame Clara Furse

Valerie Gooding cbe

Renee James

Samuel Jonah kbe

Amparo Moraleda7

3/3

David Nish

Audit and Risk 
Committee

Nominations  
and Governance  
Committee

Remuneration 
Committee

–

5/5

–

–

–

4/5

5/5

–

–

5/5

5/5

–

–

–

1/2

–

5/5

5/5

5/5

–

–

Board

1/2

7/7

7/7

7/7

7/7

7/7

7/7

Notes: 
The maximum number of scheduled meetings held during the year that each Director could attend is shown next to the number attended. Additional meetings were held as required. 
1  Vittorio Colao stepped down from the Board on 30 September 2018.
2  Margherita Della Valle was appointed on 27 July 2018.
3  Sanjiv Ahuja was appointed on 9 November 2018. 
4  Sir Crispin Davis was unable to attend two Board meetings and one Audit and Risk and Nominations and Governance Committee meeting due to medical reasons.
5  Michel Demaré was appointed to the Remuneration Committee on 27 July 2018. 
6  Dr Mathias Döpfner was unable to attend one Board and Remuneration Committee meeting due to a prior business commitment. He stepped down from the Board on 27 July 2018. 
7  Amparo Moraleda was unable to attend one Audit and Risk Committee meeting due to a prior business commitment. 

OverviewStrategic ReportGovernanceFinancialsOther information58

Vodafone Group Plc   
Annual Report 2019 

Executive Committee

Delivering our strategy,  
driving performance
Chaired by Nick Read, the Executive Committee focuses on managing 
Vodafone’s business affairs as a whole, which includes delivering 
a competitive strategy in fulfilment of our purpose, driving financial 
performance and ensuring good succession planning and a diverse 
talent pipeline.

Membership
The Committee is comprised of Nick Read, Chief 
Executive, Margherita Della Valle, Chief Financial 
Officer and the senior managers as detailed 
on these pages. Tenure refers to length of service 
in role.

Biographies for Nick Read, and Margherita Della 
Valle can be found on page 56.

Nick Read 
Chief Executive

Margherita Della Valle 
Chief Financial Officer

Ahmed Essam
Chief Commercial Operations and 
Strategy Officer

Tenure: <1 year

Rosemary Martin
Group General Counsel and 
Company Secretary

Tenure: 9 years

Responsibilities:
Ahmed is responsible for Vodafone’s global 
commercial operations and strategy, as well as 
innovation and transformation projects, including the 
Company’s digital transformation programme and the 
Customer eXperience eXcellence global programme.

Previous roles include:
 – Vodafone Chief Executive Officer – Europe Cluster 

(2016–2018)

 – Vodafone Egypt, Chief Executive Officer (2014–2016)
 – Vodafone Group, Group Commercial Director 

(2012–2014)

 – Vodafone Egypt, various roles including customer 

care and consumer business unit director 
(1999–2012)

Responsibilities:
Rosemary is responsible for managing Vodafone’s legal 
risk and for providing legal, compliance and company 
secretariat services to the Group.

Previous roles include:
 – Practical Law Company, chief executive officer 

(2008–2010)

 – Reuters Group Plc, various governance roles 

including group general counsel and company 
secretary (1997–2008)

 – Rowe & Maw, partner (1990–1997)

Leanne Wood
Chief Human Resources Officer

Tenure: <1 year

Johan Wibergh
Group Technology Officer

Tenure: 4 years

Responsibilities:
Leanne joined Vodafone on 1 April 2019. She is 
responsible for leading Vodafone’s people and 
organisation strategy which includes developing 
strong talent and leadership, effective organisations, 
strategic capabilities and an engaging culture and work 
environment, thereby building strong capabilities in 
Vodafone to deliver growth.

Previous roles include:
 – Burberry Plc, chief people, strategy and corporate 

affairs officer (2015–2019)

 –  Diageo plc, various roles including group human 

resources director (2000–2015)

Responsibilities:
Johan is responsible for leading Vodafone’s global 
technology organisation. His role is integral to 
developing Vodafone’s convergence strategy  
on a global scale.

Previous roles include:
 – Ericsson, various roles including executive VP 

(1996–2015)

Joakim Reiter
Group External Affairs Director

Tenure: 1 year

Responsibilities:
Joakim leads Vodafone’s engagement with external 
stakeholders (including governments, regulators, 
international institutions, the media and industry 
commentators) in order to project Vodafone’s position 
on the contribution of our industry to broader 
policy objectives and on issues of importance to 
our customers and to the communities in which we 
operate. He is also responsible for security, and for the 
Vodafone Foundation, of which he is a trustee.

Previous roles include:
 – United Nations, assistant secretary-general 

and United Nations Conference on Trade and 
Development, deputy secretary-general (2015–2017) 
 – Ministry of Foreign Affairs, Sweden, deputy director-

general (2014–2015)

 – World Trade Organisation, ambassador (2011–2014)
 – Permanent Representation to the European Union, 

minister councillor (2008–2011) 

59

Vodafone Group Plc   
Annual Report 2019 

Committee Meetings
Each year the Committee conducts a strategy review 
to identify key strategic issues facing Vodafone 
to be presented to the Board. 

The agreed strategy is then used as a basis for 
developing the upcoming budget and three year 
operating plans. 

The Committee met ten times during the year and  
considered the following items:

 – Purpose and strategy;

 – Substantial business developments and projects;

 –  Updates from the head of each Group function 

including updates on technology, the regulatory 
environment and preparation for and compliance 
with GDPR; 

 –  Updates from the Chief Executive Officers of each 

 –  Chief Executive’s update on the business and the 

market and region;

business environment;

 –  Updates and reports on health and safety matters; 

 – Updates on the Group’s financial performance;

and 

 –  Commercial and business performance updates;

  –  Presentations from senior managers, including 

 – Brexit preparation;

  – Talent and succession plan updates;

from the Group Strategy & Commercial Planning 
Director, Group Financial Controller and Group 
Mergers & Acquisitions Director.

Nick Jeffery
Chief Executive Officer – Vodafone UK

Dr Hannes Ametsreiter
Chief Executive Officer – Vodafone Germany

Aldo Bisio
Chief Executive Officer – Vodafone Italy

Tenure: 2 years

Tenure: 3 years

Tenure: 5 years

Responsibilities:
Nick is responsible for:
 – Defining Vodafone’s strategy in the UK in accordance 

Responsibilities:
Hannes is responsible for:
 – Defining Vodafone’s strategy in Germany in 

with Group strategy and operating models;
 – Delivering the strategic vision and executing 

commercial plans; and

 – Ensuring delivery against KPIs.

Previous roles include:
 – Vodafone Group Enterprise, Chief Executive Officer 

(2013–2016)

 – Cable & Wireless Worldwide, Chief Executive Officer 

(2012–2013)

 – Vodafone Global Enterprise, Chief Executive Officer 

(2006–2012)

accordance with Group strategy and operating models;

 – Positioning Vodafone Germany as a Gigabit 

company, strengthening its role as Germany’s 
leading TV provider and integrated player;

 – Delivering the strategic vision, executing commercial 

plans and delivery against KPIs; and
 – Shaping Vodafone’s leadership role in 

digital technologies.

Previous roles include:
 – Telekom Austria, group chief executive officer 

(2009–2015)

 – Vodafone Group, Director, Business Marketing 

(2004–2006)

 – A1 Telekom, chief executive officer (2009)
 – Mobilkom Austria/Telekom Austria, chief marketing 

officer (2001–2009)

Responsibilities:
Aldo is responsible for:
 – Defining Vodafone’s strategy in Italy in accordance 

with Group strategy and operating models;
 – Delivering the strategic vision and executing 

commercial plans; and

 – Ensuring delivery against KPIs.

Previous roles include:
 – Ariston Thermo Group, chief executive officer/

managing director (2008–2013)

 – McKinsey & Company, senior partner (2007–2008)
 – RCS Quotidiani, managing director (2004–2006)
 – McKinsey & Company, partner (1992–2004)

António Coimbra
Chief Executive Officer – Vodafone Spain 

Vivek Badrinath
Chief Executive Officer – Rest of the World 
and Interim CEO Vodafone Business

Serpil Timuray
Chief Executive Officer – Europe Cluster 

Tenure: 6 years

Tenure: 2 years

Tenure: <1 year

Responsibilities:
António is responsible for:
 – Defining Vodafone’s strategy in Spain in accordance 

with Group strategy and operating models;
 – Delivering the strategic vision and executing 

commercial plans; and

 – Ensuring delivery against KPIs.

Previous roles include:
 – Vodafone Portugal, Chief Executive Officer (2009–

2012), Executive Committee member (1995–2009), 
Marketing and Sales Director (1992–1995)

 – Apritel – Telco Association (on behalf of Vodafone 

Portugal), president (2005–2007)

 – Vodafone Japan, Chief Marketing Officer (2004)
 – Olivetti Portugal, marketing manager (1991–1992)
 – Siemens Portugal, produce and sales manager 

(1988–1991)

Responsibilities:
Vivek oversees Vodafone’s operations in the Vodacom 
Group, India, Australia, Egypt, Ghana, Kenya and New 
Zealand and Vodafone’s enterprise business globally. 
This includes:
 – Defining Vodafone’s strategy in these local 

markets in accordance with Group strategy and 
operating models;

Responsibilities:
Serpil oversees Vodafone’s operations in the 
Netherlands, Portugal, Ireland, Greece, Romania, 
Czech Republic, Hungary, Albania, Malta and Turkey. 
This includes:
 – Defining Vodafone strategy in these local markets in 

accordance with Group strategy and operating models;

 – Delivering the strategic vision and executing 

 – Delivering the strategic vision and executing 

commercial plans; and

commercial plans; and

 – Ensuring delivery against KPIs.

Previous roles include:
 – AccorHotels, deputy chief executive (2014–2016)
 – Orange, deputy chief executive (2013–2014)

 – Ensuring delivery against KPIs.

Previous roles include:
 – Vodafone, Chief Commercial Operations and 

Strategy Officer (2016–2018)

 – Vodafone, Regional Chief Executive Officer – AMAP 

(2013–2016)

 – Vodafone Turkey, Chief Executive Officer 

(2009–2013)

OverviewStrategic ReportGovernanceFinancialsOther information60

Vodafone Group Plc   
Annual Report 2019 

Board activities

What the Board did this year
Board activities are structured to develop the Group’s strategy and to enable 
the Board to support executive management on the delivery of it within a 
transparent governance framework. The table below sets out the key areas 
of focus for the Board’s activities and topics discussed during the year.

Business performance and 
strategic developments

Governance,  
risk and regulatory

Strategy

Group principal risks

 – Reviewed and approved the refreshed purpose and revised strategy; 

 – Approved the final steps with respect to the Vodafone Idea merger;

 – Reviewed and approved the annual risk management report 
and approved the risk tolerance and risk management plans;

 – Approved the proposed acquisition of Liberty Global’s assets 

in Germany, Czech Republic, Hungary and Romania;

 – Received updates on Vodafone’s competitive landscape; and

 – Approved the long-term viability statement.

Local market focus

 – Reviewed the local markets with a focus on Germany, India, Italy, 

Spain and Rest of the World; and

 – Visited the following local markets either individually or collectively: 

Egypt, Germany, Ireland, Italy, Romania, Spain, South Africa 
and Turkey.

Business developments

 – Discussed 5G spectrum auctions;

 – Monitored the EMF report;

 – Reviewed the quarterly reports on market trends; and

 – Reviewed and monitored the business development projects 

in the pipeline.

Financial

Group budget

 – Approved the 2019/2020 budget; and

 – Reviewed and approved the annual compliance and risk reports, 

including the assessment system of internal control;

 – Reviewed and monitored the material litigation report; and

 – Received briefings on cyber security, technology and risk of global 

economic disruption.

Slavery and Human Trafficking Statement

 – Reviewed and approved the Group’s Slavery and Human Trafficking 

Statement, for publication on the Company’s website. 

Corporate governance

 – Reviewed and approved the Notice of AGM and corporate 

governance disclosures;

 – Considered the key provisions of the new UK Corporate Governance 

Code and the application of it to the Company;

 – Reviewed and approved the Matters Reserved for the Board and each 

of the Committees’ terms of reference;

 – Discussed the findings of the externally facilitated Board evaluation 

and agreed actions for the following year; and

 – Chairman and Non-Executive Directors met without the Executive 

Directors present.

General Data Protection Regulation 

 – Received training on the key provisions of the General 

Data Protection Regulation and received regular updates 
on the Group’s compliance.

 – Monitored performance against the approved budget of the 

Company and each of Vodafone’s businesses.

Political/Regulatory

Approval of the financial statements

 – Monitored the political and regulatory trends and developments 

and their implications for the business.

 – Approved the 2018 Annual Report and Accounts and determined 

they were fair, balanced and understandable; and

Committee oversight

 – Approved the 2018/2019 half-year results.

Dividends

 – Recommended final dividend for 2017/2018; and

 – Approved the 2018/2019 interim dividend.

 – Received regular reports of the proceedings of the Audit and Risk 
Committee, Remuneration Committee and the Nominations and 
Governance Committee.

61

Vodafone Group Plc   
Annual Report 2019 

People and culture

Diversity and succession planning

 – Reviewed and approved the Board Diversity Policy;

 – Discussed talent, diversity and succession planning; and

 – Reviewed the results of the annual employee opinion survey.

Health and Safety

 – Reviewed updates regarding health and safety within the Group.

Approval of the recommendations of the 
Nominations and Governance Committee

 – Approved the appointments of Nick Read, Margherita Della Valle 

and Sanjiv Ahuja.

Shareholders

Shareholder value

 – Reviewed a report on shareholder return;

 – Reviewed feedback following the investor roadshows and other 

institutional shareholder meetings; and

 – Received updates from the Investor Relations Director 

on the current climate.

Further information on stakeholder engagement can be found 
on pages 62 to 64.

The Board’s visit to South Africa 

The Board’s strategy day is a significant event within the annual 
calendar and each year it takes place in one of Vodafone’s key 
locations. This year it was held in Johannesburg, South Africa. 

Holding the strategy day off-site not only enables the Board 
the time to focus on Vodafone’s strategy, it also facilitates the 
Board’s engagement with employees and the community  
in the local market. The visit helps the Board to gain a deeper  
understanding of the operations and culture of the local market. 

Strategy day
The annual strategy day provides the Board the opportunity to come 
together to discuss in detail Vodafone’s strategy and implementation 
plans. This year Nick Read set out his vision for a revised strategy 
which Board members and Executive Committee members discussed 
in small groups before coming back together to have a wider 
discussion. The result of this session was our revised strategy which 
aims to drive shareholder returns through a focus on operational 
excellence and organic growth by: deepening customer engagement; 
transforming our operating model and improving asset utilisation.

Vodacom’s business
During the Board’s visit to South Africa, Vodacom’s senior 
management showcased Vodacom World, an interactive exhibition 
of Vodacom’s business areas. The Board, in small groups, received 
presentations on retail and digital services, financial services,  
IoT and big data. These sessions gave the Board a chance to interact 
with Vodacom’s senior management, asking questions as they 
moved through the exhibition to gain a greater understanding  
of the opportunities available to Vodacom in each area. 

Community engagement
In order to understand the work being undertaken with the local 
community, Board members visited the Lemoshanang Teacher 
Development Centre which is situated in Atteridgeville, “Oustaat” 
and supported by the Vodacom Foundation. The training centre 
offers ICT training for teachers, including curriculum implementation. 
This is a nationwide teacher development initiative to improve 
the quality of instruction at all levels with a particular emphasis 
on mathematics and ICT literacy. Their primary objective is to improve 
the youth IT skills in various regions of South Africa. The Directors also 
received a briefing about other projects supported by the Foundation 
including New Beginningz, a Gender Based Violence Command 
Centre and Children’s Home, which supports children affected 
by HIV/Aids including abandoned babies.

Stakeholder engagement
At the end of the Board’s visit. a gala dinner was held which the 
Directors, Executive Committee, senior management from Vodacom 
and a selection of stakeholders including key suppliers, customers 
and government officials attended. This provided an informal 
opportunity for the Board to interact with stakeholders in the local 
market directly. 

OverviewStrategic ReportGovernanceFinancialsOther information62

Vodafone Group Plc   
Annual Report 2019 

Engaging with our stakeholders

Committed to effective 
engagement with all of  
our stakeholders 
We are committed to maintaining good communications and building 
positive relationships with all our stakeholders as we see this as fundamental 
to building a sustainable business.

How we engaged with our customers during the year

 – We track consideration of our brand and customer satisfaction 

continuously in all of our markets, 12 months a year, 
and in a competitive context. This allows us to respond 
to ongoing issues, challenges and competitive threats, and also 
to share ideas that have been proven effective in moving 
customer experience or perception from one to many markets 
This year we supplemented our “Future is exciting. Ready?” 
brand promise with a dedicated identity for our enterprise 
customers in the form of “Vodafone Business” and significantly 
increased our digital marketing capabilities to connect 
with consumers in their channel of choice across various 
digital platforms. 

 – All new products, services and initiatives are thoroughly tested 
before launch, from deriving a customer need qualitatively, 
through to quantitative testing of appeal and optimal pricing 
before launch. We now have over 25 million customers on our 
unique offering “Pass” and 148 million consumers on our 
4G offering. 

 – All of our markets have an independent youth offering, with 
21 markets using the Future Jobs Finder to engage with 
our customers.

 – We continue to work towards our goal of connecting 

an additional 50 million women living in emerging markets 
to mobile by 2025.

14

Read more about deepening customer 
engagement on pages 14 to 17

How we engaged with our people during the year

 – It is important for our employees to feel connected to our 

purpose, and this year we launched our refreshed purpose – 
“We connect for a better future” – which encourages and allows 
all our employees to get involved and contribute. 

 – Our HR initiatives are focused on ensuring we have good 

managers, the right recognition and incentives and learning and 
development opportunities particularly in relation to building 
digital skills where we launched a range of content.

 – Every year, we invite all of our people to participate in our online 
Global People Survey which helps us to assess our employees’ 
concerns and aspirations. Our overall Engagement Index 
score reached 80% – demonstrating our employees’ desire 
to continue working with us and their inclination to recommend 
us as an employer. 

42

Read more about how we engage with our 
employees on pages 42 to 43

Our customers

Our customers are made up of individuals from multiple nationalities, 
gender, age group, income strata and ethnicity. We also serve 
a range of organisations across the globe from small enterprises 
to large multinationals. 

Our engagements are insight based and our offerings contextual and 
tailored for the communication needs of our consumers. We believe 
in an inclusive digital society that our technologies can enable and 
we invite our consumers to join us on the journey to this exciting future 
by constantly improving their experience and delivering efficient and 
cost effective solutions.

Each year, we interview in excess of one million customers and 
potential customers across our markets. Our NPS programme is one 
of the largest global customer satisfaction benchmarks running.

Our people

Our people are critical to the successful delivery of our strategy. 
It is essential that they are engaged and connected to our purpose 
and values. Throughout the year we focused on a number of areas 
to ensure that our people are highly engaged in group and our 
local markets. 

63

Vodafone Group Plc   
Annual Report 2019 

Our suppliers

Our business is helped by more than 10,800 suppliers who partner 
with us, ranging from start-ups and small businesses to large 
multinational companies. Our annual expenditure across this diverse 
supply chain is €22 billion for FY19, providing us with equipment and 
software to run our networks, products and services to connect to our 
network and other services to serve our customers and colleagues.

We actively engage our suppliers to comply with our requirements 
given they can have a social, environmental and ethical impact. 

Our local communities  
and non-governmental 
organisations (‘NGOs’)

We believe that the long-term success of our business is closely tied 
to the success of the communities in which we operate.

Through our products and services, we interact with local 
communities on a daily basis. Whether in communities in some 
of Europe’s largest cities or remote villages in Africa, we seek 
to be a force for good wherever we operate. 

We also actively engage and work with many different NGOs around 
the world, on a variety of topics that range from conflict minerals 
to digital human rights. This engagement is essential to help 
us understand broader societal concerns and perspectives.

How we engaged with our suppliers during the year

 – We recognise we can make a difference working with 

our suppliers and regularly hold events and conferences 
on key issues. We held safety forums in different countries 
every quarter and an LGBT+ event called “Partners in Pride” 
to encourage adoption of UN Global LGBT+ standards. 

 – Over 3,500 suppliers have enrolled to access supply chain 
financing facilities and free e-invoicing tools we have made 
available. Our suppliers have the opportunity to take up early 
invoice payments on a completely voluntary basis, where 
payment can be taken in advance of agreed terms at much 
lower rates than they are likely to receive under traditional 
factoring or borrowing arrangements. 

 – In April 2019, we hosted a premier technology event, the Arch 
Summit, in Luxembourg. This event encourages our suppliers 
to explore the latest technologies, network with peers, 
engage with business leaders and, for ambitious start-ups, 
an opportunity to secure investment. Visit archsummit.lu for 
further details of the event.

 – We recognise that small, innovative technology start-ups 
are particularly sensitive to cash flow and to support them 
we introduced an “Innovation Fast Lane” scheme, which has 
simplified contracting and enables lower payment terms, 
capped at a maximum of 21 days from date of receipt of invoice.

39

Read more about how we work with our suppliers  
on social, environmental and ethical impact on page 39

How we engaged with our local communities during 
the year

 – Through its “Connecting for Good” programme, the Vodafone 
Foundation supports local community projects around the 
world, often run in partnership with charitable organisations and 
local NGOs. 

 – Vodafone is a Board member of the multi-stakeholder Global 
Network Initiative which brings together ICT companies, 
civil society groups, academics and investors with a shared 
commitment to promote and advance freedom of expression 
and privacy worldwide. Read more on page 40.

 – We work to understand and address any public concerns 

about the location of our base stations. With the development 
of 5G technology and in preparation for commercial launches, 
we have worked across industry to ensure that our technology 
continues to be compliant with national regulations and 
international guidelines.

Read more about our local communities and 
NGOs at vodafone.com/sbreporting

OverviewStrategic ReportGovernanceFinancialsOther information64

Vodafone Group Plc   
Annual Report 2019 

Engaging with our stakeholders (continued)

Regulators and governments

We engage on an ongoing basis with our regulators, government 
stakeholders and political representatives. 

This includes responding to policy consultations and formal 
information requests: attending, speaking at and hosting events; 
taking part in industry meetings; and engaging in one-to-one 
meetings with ministers, elected representatives, policy officials  
and regulators. 

We also engage with industry bodies and trade associations.

Our shareholders

We maintain an active dialogue with our shareholders throughout the 
year through a planned programme of investor relations activities. 
This ensures the views of our investors are taken into account when 
Board decisions are taken. In addition to the direct engagement 
undertaken, the Board is provided with regular updates of investor 
relations activities. 

We respond to daily queries from shareholders and analysts through 
our investor relations team and have a section of our website which 
is dedicated to shareholders and analysts: vodafone.com/investor 
which includes all of our financial results presentations. 

Our registrars, Computershare and Deutsche Bank (as custodians 
of our ADR programme) also have a team of people to answer 
shareholder and ADR holder queries in relation to technical 
aspects of their holdings such as dividend payments and 
shareholding balances.

How we engaged with regulators and governments  
during the year

 – Our engagement has been focused on building 

an understanding of the telecoms and digital market, and its 
contribution to the economy and society. 

 – We have sought to influence the shape of the regulatory, 

legislative and public policy environment in a way that reflects 
the needs of our customers. This has included making the case 
for an environment that facilitates investment in technology, 
such as a 5G, full fibre and IoT, and promoting competition. 

 – We have also engaged on issues such as the allocation 

of spectrum and the protection of consumers. In addition, 
our engagement has involved identifying and putting 
forward areas of potential partnership between businesses, 
governments, regulators and others to tackle public policy 
issues, such as extending geographic coverage and connecting 
the disconnected in society. 

46

Read more about how we mitigate political 
and regulatory risk on page 46

How we engaged with our shareholders during the year

Institutional shareholder meetings

 – We held meetings with major institutional shareholders, 
individual shareholder groups and financial analysts 
throughout the year in various geographic locations to discuss 
the business performance and strategy. These were attended 
by the appropriate mix of Directors and senior management, 
including our Chairman, Senior Independent Director, Chief 
Executive, Chief Financial Officer, Executive Committee 
members, senior leaders and the Investor Relations team. 
Institutional shareholders also met with the Chairman 
to discuss matters of governance.

 – In addition, webcasts and conference calls were held in respect 
of our quarterly results, with the Chief Executive and Chief 
Financial Officer hosting briefing sessions for our half-year and 
full-year results respectively. 

Retail shareholders

 – We continue to communicate with our retail shareholders 
through our dividend communications and our website.

 – During 2018 we undertook a programme to reunite our 

shareholders with their unclaimed payments. By 31 March 
2019 we had returned £2.87 million.

AGM

 – The AGM is an important event in our annual programme 

of engagement activities. The AGM is attended by our Board 
and Executive Committee members and is open to all our 
shareholders to attend. A summary presentation of financial 
results is given before the Chairman deals with the formal 
business of the meeting. All shareholders present can ask 
questions of the Board during the meeting. Customer Services 
and Investor Relations representatives are also available before 
and after the meeting to answer any additional questions 
shareholders may have. 

 – At the 2018 AGM, all of the resolutions put to shareholders 

to vote on a poll passed with percentages ranging from 92.47% 
to 99.91%. 

65

Vodafone Group Plc   
Annual Report 2019 

Induction, development and evaluation

Board induction 
and development
We are committed to ensuring that our Directors have a full understanding 
of all aspects of our business so they can be effective in their roles, through 
their induction and ongoing training.

Board induction
We have a comprehensive induction programme in place for our newly 
appointed Directors. Each new Director is provided with a tailored 
induction programme to suit their individual needs. This involves 
meetings with other members of the Board, Executive Committee 
members and senior management, it also covers technical briefings and 
site visits. During the induction, each Director is encouraged to identify 
areas which they would like additional information on, or further 
meetings, which are then arranged by the Company Secretary. 
On completion of the induction programme, all new Directors have 
sufficient knowledge and understanding of the business to enable 
them to effectively contribute to strategic discussions and oversight 
of the Group.

On joining the Board, Sanjiv Ahuja was provided with an induction 
programme which has been designed to ensure he gains a full 
understanding of the Group, including our business, culture and values, 
strategy, governance and financial position.

Board training and development
To assist the Board in undertaking its responsibilities, ongoing training 
is provided for all Directors and training needs are assessed as part of the 
Board evaluation procedure. The Board programme includes regular 
presentations from management, site visits and informal meetings, 
to build their understanding of the business and sector. This year the 
Directors received training on the following:

Local markets
The annual strategy day is a significant event within the annual calendar. 
This year the Board held its strategy day in Johannesburg, South 
Africa. There they interacted with senior management and were given 
an interactive overview of Vodacom’s business. Further information 
on the Board’s visit to South Africa can be found on page 61. 

Directors are also given the opportunity to visit other local markets 
individually. During the year, site visits were made by Board members 
to the following local markets: Egypt, Germany, Ireland, Italy, Romania, 
Spain, South Africa and Turkey. These visits help to improve the 
breadth and depth of their knowledge of Vodafone and engagement 
on an individual level with senior management and employees in the 
respective markets. 

Local market focus sessions were also held during Board meetings 
covering the German, Indian, Italian, Spanish and Rest of the 
World markets. 

Operating environment
Board meetings also included sessions on Vodafone’s competitive 
landscape and political and regulatory trends and developments 
and their implications for Vodafone in addition to the regular updates 
provided on business development.

Legal and governance updates
The Group General Counsel and Company Secretary provided updates 
on current legal and governance issues. These included updates on the 
General Data Protection Regulation, the Regulations and the new Code.

All Directors have access to the advice and services of the Group 
General Counsel and Company Secretary. Directors may take 
independent legal and/or financial advice at the Company’s expense 
when it is judged necessary in order to discharge their responsibilities 
effectively. No such independent advice was sought in the 2019 
financial year.

Training opportunity: Cyber security and technology

The 2018 Board evaluation highlighted the Board’s desire for further 
focus on developments in technology and the benefits and risks that 
these could pose.

As one of Vodafone’s top ten principal risks, cyber threat and 
information security is a key area of focus. Vodafone aims for 
a secure digital future for our customers. Security underpins our 
commitment to protecting our customers with reliable connections 
and keeping their data safe. 

This year, the Board visited Vodafone’s Cyber Defence Centre and 
received training on cyber security from the Head of Global Cyber 
Defence. The training provided an insight into the changes taking 
place in the cyber security landscape, external and internal cyber 
threats and Vodafone’s key activities to managing cyber security 
risks. Regular briefings were also provided on cyber security 
throughout the year.

In addition to cyber security, the Board also received regular 
briefings on emerging technology, including 5G connectivity and 
governance of technology. The Board received a technical briefing 
from the Group Chief Technology Officer, ahead of the launch of 5G 
in 19 trial sites in March 2019.

44

See pages 44 to 51 for further  
details of Vodafone’s principal risks

OverviewStrategic ReportGovernanceFinancialsOther information66

Vodafone Group Plc   
Annual Report 2019 

Induction, development and evaluation (continued)

Continually monitoring and 
improving our performance
The Board recognises that it needs to continually monitor and improve its 
performance. This is achieved through the annual performance evaluation,  
full induction of new Board members and ongoing Board development.  
The conclusions of this year’s review have been positive and confirmed that  
the Board remains effective. 

Process undertaken for our external evaluation
In accordance with the 2016 UK Corporate Governance Code and our 
three year cycle, the 2019 Board evaluation was externally facilitated. 
Below is an overview of the how the evaluation was conducted.  

Board expertise

Progress against 2018 actions

Step
1

Appointment

The Group General Counsel and Company Secretary 
provided a list of external board evaluation providers to the 
Board. Following discussion, Raymond Dinkin of Consilium 
was selected to undertake the Board’s external evaluation 
in respect of financial year 2019. Consilium has no other 
connection with Vodafone. 

Step
2

Evaluation process

The objectives of the review were to provide an independent 
assessment of Vodafone Group’s Board effectiveness and 
governance, including the effectiveness of its Committees. 

Mr Dinkin reviewed the prior 12 months’ Board and 
Committee agenda, minutes, Board packs, strategy papers 
and analysts’ reports. All Directors, the Group General Counsel 
and Company Secretary, Group HR Director and Group Chief 
Technology Officer completed a questionnaire and were 
interviewed by Mr Dinkin, who also consulted the Group 
Investor Relations Director and the Executive Committee.

In addition, Mr Dinkin attended a Board Meeting, 
a Nominations and Governance Committee and part 
of an Audit and Risk Committee meeting to observe the 
interactions between Directors and also with Executive 
Committee members and senior management. 

Step
3

Evaluation findings 

Following completion of the report outlining the findings 
of the review, it was circulated to the Board for its 
consideration. Mr Dinkin provided feedback to the Chairman 
and Senior Independent Director and facilitated a discussion 
of the report with the Board in March 2019 in order to agree 
the priority actions for the financial year 2020 which can 
be found on these pages. The Senior Independent Director 
also met with the Non-Executive Directors to review the 
Chairman’s performance. 

It was identified that the Board would benefit from more updates 
in respect of Vodafone Business as it was evolving and this was built 
into the annual calendar. 

60

See page 60 to 61 for details on the Board’s 
activities during the year

Board composition

Progress against 2018 actions

Following a thorough search to identify an appropriate Non-Executive 
Director with telecommunications experience, Sanjiv Ahuja was 
appointed to the Board in November 2018. Sanjiv brings extensive 
telecommunications experience having worked in various telecom 
companies including Telcordia and Orange Plc. 

69

See page 69 for details of Sanjiv’s 
appointment process

Board training and development

Progress against 2018 actions

It was acknowledged that the Board would benefit from ongoing 
training, particularly on developments in technology. Accordingly, this 
year the Board received regular training sessions from the Group Chief 
Technology Officer and Cyber Security team, culminating in a Board 
visit to Vodafone’s Cyber Defence Centre.

65

See page 65 for details of the Board’s visit to 
the Cyber Defence Centre

Strategy

Progress against 2018 actions

In order to balance focus on organic growth and portfolio 
management, the Board agenda has been carefully managed with the 
Chairman and Chief Executive to allocate appropriate time.

60

See pages 60 to 61 for details of the Board’s 
activities during the year

 
 
67

Vodafone Group Plc   
Annual Report 2019 

Our three year Board evaluation cycle

2018

2019

2020

Internal evaluation:  
with the assistance of Lintstock Limited, 
a London-based firm, which has no other 
connection with Vodafone.

External evaluation: 
facilitated by Raymond Dinkin of Consilium 
which has no other connection with Vodafone. 
Further information can be found below.

Internal evaluation:  
further details will be provided  
in next year’s report.

This year’s findings

Action for 2020

Consideration should be given to further engagement between Non-
Executive Directors and the business including more individual visits 
to local markets and interactions with senior management.

Opportunities for more Non-Executive Director local market visits are 
being developed. After each visit Directors will give feedback to the 
Chief Executive. Going forward more senior managers will present 
at Board meetings to enable direct engagement with the Board. 

This year’s findings

Action for 2020

Focus should continue to be placed on broadening the perspective 
of the Board and ensuring continuity of knowledge during Board 
changes. The Board remains intent on ensuring its composition  
has the diversity and skills required to be effective.

The Board will continue to use opportunities in its natural lifecycle 
to address identified skills gaps to ensure that the Board’s composition 
is aligned with the Company’s strategic goals, including to further 
strengthen the telecommunications experience on the Board.

This year’s findings

Action for 2020

To ensure that the Board is kept informed and up to date with the latest 
developments impacting Vodafone’s operating environment, the Board 
may benefit from more engagement with other technology companies. 
External speakers at Board meetings on topics such as developments 
in regulation and technology may also be beneficial. 

Arrangements are being made for speakers from other technology 
companies to meet with the Board. Efforts are being made to ensure 
Directors are provided with timely and informative material 
on developments impacting Vodafone’s operating environment 
during the year. 

This year’s findings

Action for 2020

To ensure continued focus on execution of the Company’s strategy, 
more time should be found on the Board’s agenda to review progress 
on delivery of the strategy. 

When deciding the agenda for Board meetings during the year, 
the Chairman and Chief Executive together with the Group General 
Counsel and Company Secretary will ensure that sufficient time 
is allocated to items relating to the execution of the strategy to allow 
time for deeper discussion.

Board training and development

OverviewStrategic ReportGovernanceFinancialsOther information68

Vodafone Group Plc   
Annual Report 2019 

Nominations and Governance Committee

The Nominations and Governance Committee 
(‘the Committee’) continues its work of evaluating 
the composition of the Board and ensuring that our 
governance is effective.

Chairman
Gerard Kleisterlee 
Chairman of the Board

Members
Sir Crispin Davis 
Valerie Gooding 
Renee James

Key objective:
To make sure the Board comprises individuals with the necessary 
skills, knowledge and experience to ensure that it is effective 
in discharging its responsibilities and to have oversight of all 
matters relating to corporate governance.

Responsibilities:

 – Assessing the composition, structure and size of the 

Board and its Committees and making recommendations 
on appointments to the Board;

 – Succession planning for the Board and Executive Committee;

 – Overseeing the performance evaluation of the Board, 

its Committees and individual Directors; and

 – Monitoring developments in all matters relating to corporate 
governance, bringing any issues to the attention of the Board.

The Committee is composed solely of independent 
Non-Executive Directors. The Committee had five scheduled 
meetings and one additional meeting during the year, 
and attendance by members at Committee meetings can 
be seen on page 57. Committee meetings were attended 
by Committee members, with other individuals and 
external advisers invited to attend all or part of the meetings 
as appropriate.

FY19 highlights:

Dear Shareholder,
On behalf of the Board, I am pleased to present the Nominations and 
Governance Committee report for the year ended 31 March 2019.

This year, the main focus of the Committee has been Board composition, 
succession planning and corporate governance matters. As I mentioned 
in my Chairman’s letter on page 52, at the end of September 2018 
we said farewell to Vittorio Colao and, on behalf of the Board, I would 
like to record our gratitude to Vittorio for an outstanding tenure and 
to express our confidence in Nick Read and Margherita Della Valle in the 
creation of and moving forward with the Company’s refreshed strategy. 
Additionally, Samuel Jonah will be standing down from the Board 
following the 2019 AGM after ten years of service and on behalf of the 
Board, I would also like to thank Samuel for his valuable contribution 
to Board discussions. 

The Committee is also delighted to welcome Sanjiv Ahuja to the Board 
who was appointed as a new Non-Executive Director in November 
2018. Sanjiv brings extensive telecoms experience, having led mobile, 
broadband and infrastructure companies, as well as considerable 
international experience from operating in Europe, the US, Africa and 
Asia. An insight into the Committee’s appointment process for Sanjiv can 
be found on page 69.

To find the most suitable candidates for the Board, the Committee 
considers the skills, experience and attributes required to create 
a diverse Board which is capable of driving the Company forward 
successfully in fulfilment of its purpose and strategic goals. 
The Committee also ensures that initiatives are in place to develop 
the talent pipeline. As Chairman of the Committee, I take an active 
role in overseeing the progress made towards improving diversity 
in appointments to the Board and Executive Committee in a way that 
is consistent with the long-term strategy of the Group. The Committee 
will continue to monitor the balance of the Board to ensure that broad 
expertise is available from the existing members, and will recommend 
further appointments as and when appropriate. 

Lastly, following the publication of the new Code and Regulations 
in 2018, the Committee reviewed the impact of the changes 
on the Company.

Changes to the Board and Committees
During the year to the date of this report, the following changes were 
made to the Board:

 – Overseeing the appointment of the new Chief Executive and 

Chief Financial Officer;

Following the 2018 AGM:

 – Appointment of Sanjiv Ahuja as a Non-Executive Director;

 – Planning the succession of the Chief Human Resources 

Officer; and

 – Responding to the 2018 UK Corporate Governance Code 
consultation and assessing how the new Code will impact 
the Company and the role of the Committee.

The Committee’s key areas of focus for the next financial year are 
as follows:

FY20 key areas of focus:
 – Board and Executive Committee succession planning in order 
to maintain the necessary balance of skills, knowledge and 
experience to remain effective; and

 – Margherita was appointed as a Director and Chief Financial Officer; 

 – Nick’s role changed to Chief Executive Officer-Designate before 

he became Chief Executive in October 2018;

 – Michel Demaré became a member of our Remuneration Committee; 

and

 – Dr Mathias Döpfner stepped down from the Board after more than 

three years of service.

On 30 September 2018 Vittorio resigned as the Chief Executive and 
as a Director of the Company and was succeeded by Nick. 

Additionally, as announced on 27 March 2019, at our AGM 
on 23 July 2019:

 – Samuel Jonah will not seek re-election after ten years of service;

 – Continuing to monitor compliance with the new Code 

and Regulations.

 – Dame Clara Furse will become a member of the Remuneration 

Committee and step down from the Audit and Risk Committee; and

The terms of reference of the Committee, which were reviewed 
and updated in March 2019, are available on the Vodafone 
website at vodafone.com/governance.

 – Sanjiv Ahuja and Michel Demaré will become members of the Audit 

and Risk Committee.

69

Vodafone Group Plc   
Annual Report 2019 

Assessment of the independence of the 
Non-Executive Directors
All Non-Executive Directors have submitted themselves for re-election 
at the 2019 AGM, with the exception of Samuel Jonah who is standing 
down at the AGM. Sanjiv will be subject to election for the first time 
in accordance with our Articles of Association. 

The Committee reviewed the independence of all the Non-Executive 
Directors. All are considered independent in accordance with 
UK requirements and they continue to make effective contributions 
and effectively challenge management. During the course of the 
financial year, Samuel Jonah‘s tenure exceeded nine years, however 
the Committee was confident that he was able to demonstrate 
independent judgement in Board discussions during this period.

The Executive Directors’ service contracts and Non-Executive Directors’ 
appointment letters are available for inspection at our registered office 
and will be available at the 2019 AGM.

Management of Conflicts of Interest
The Committee and the Board are satisfied that the external 
commitments of the Non-Executive Directors and of me, your 
Chairman, do not conflict with our duties and commitments as Directors 
of the Company, and that each Non-Executive Director is able 
to dedicate sufficient time to the Company’s affairs.

Directors have a duty under the Companies Act 2006 to avoid 
a situation in which they have or may have a direct or indirect interest 
that conflicts or might conflict with the interests of the Company. 
This duty is in addition to the existing duty owed to the Company 
to disclose to the Board any interest in a transaction or arrangement 
under consideration by the Company. 

Our Directors must: report any changes to their commitments 
to the Board; immediately notify the Company of actual or potential 
conflicts or a change in circumstances relating to an existing 
authorisation; and complete an annual conflicts questionnaire. 
Any conflicts or potential conflicts identified are considered and, 
as appropriate, authorised by the Board in accordance with the 
Company’s Articles of Association. A register of authorised conflicts 
is also reviewed periodically. 

During the financial year, no actual conflicts were identified and one 
new potential conflict was identified and duly authorised by the Board. 
The Committee is comfortable that it has measures in place to manage 
and mitigate this potential conflict. 

Board evaluation
In accordance with the 2016 UK Corporate Governance Code (the ‘2016 
Code’), Vodafone conducts an annual evaluation of Board and Board 
Committee performance, which is facilitated by an independent third 
party at least once every three years. This year the performance of the 
Board and Committees was assessed by Raymond Dinkin from Consilium. 
The Committee oversaw the evaluation process and was involved 
in the selection of the external provider for the review. Further details 
of the review, the process followed to appoint Consilium and the actions 
to be taken over the next 12 months as a result of the review can be found 
on pages 66 and 67. The Committee is pleased to report that the 
performance evaluation concluded that the Committee operated well.

Succession planning
The Committee monitors the length of tenure and the skills and 
experience of the Non-Executive Directors to assist in succession 
planning. Details of the length of tenure of each of the Directors 
can be found on pages 56 and 57 and a summary of the skills and 
experience of the Non-Executive Directors can be found opposite. 
The Committee is confident that the Board has the necessary mix 
of skills and experience to contribute to the Company’s strategic 
objectives but aims to further strengthen the telecommunications 
experience on the Board during the next financial year.

Experience and skills 
Non-Executive Directors

Consumer goods and  
services/Marketing

Finance

Emerging markets

Media

Technology/ 
Telecoms

Political/ 
Regulatory

Further to the publication of the new Code and the requirement that the 
chair should not remain in post beyond nine years from the date of their 
first appointment to the Board, a subset of the Committee led by our Senior 
Independent Director, Valerie Gooding, and excluding me, your Chairman, 
has instructed an external executive search consultancy MWM Consulting 
to assist in the search for my successor. MWM Consulting has no other 
connection with Vodafone and is an accredited firm under the Enhanced 
Code of Conduct for Executive Search Firms. No decision has currently 
been taken as to when I may step down from the Board and shareholders 
will be kept informed as required.

In addition to the succession planning for Board roles, the Committee 
received several presentations during the year relating to the succession 
planning for the Executive Committee. The Group HR Director informed the 
Committee of his intention to leave the Company after ten years of service 
and a successor, Leanne Wood, was identified. Potential successors 
have been identified for other top senior management positions and the 
Committee will continue to review succession planning and monitor 
the progress and success of the development plans which have been 
established for relevant employees. 

Appointment process 
When considering the recruitment of new members of the Board, 
the Committee adopts a formal and transparent procedure with 
due regard to the skills, knowledge and level of experience required 
as well as diversity. 

Sanjiv Ahuja – Non-Executive Director
The Committee had previously identified that the addition  
of a Non-Executive Director with telecommunications experience 
would be beneficial to the composition of the Board.

During the search for a new Non-Executive Director external 
search consultancy, Russell Reynolds Associates, was engaged 
to support the recruitment process. They have no other connection 
with the Company other than providing recruitment services and 
are an accredited firm under the Enhanced Code of Conduct for 
Executive Search Firms. 

Details of the stages of the appointment process that were followed 
in respect of Sanjiv Ahuja can be found below:

Step 
1

Step 
2

Step 
3

Step 
4

Step 
5

Engage 
with search 
consultancy 
and provide 
them with 
a search 
specification.

Shortlisting  
of candidates 
by 
Committee.

Interview 
process with 
Committee 
members 
and Chief 
Executive.

Recommendation 
to the Board  
on the chosen  
candidate. 

Appointment 
terms drafted 
and agreed 
with the 
selected 
candidate. 

Sanjiv Ahuja
Appointed as a Non-Executive 
Director on 9 November 2018

OverviewStrategic ReportGovernanceFinancialsOther information70

Vodafone Group Plc   
Annual Report 2019 

Nominations and Governance Committee (continued)

Board diversity
The Committee through Vodafone’s Board Diversity Policy is committed 
to supporting diversity and inclusion in the Boardroom in compliance 
with the 2016 Code and acknowledges the importance of diversity 
and inclusion to the effective functioning of the Board. As set out in our 
Board Diversity Policy, Vodafone’s long-term ambition is to increase 
diversity on our Board in all forms. This includes diversity of skills and 
experience, age, gender, disability, sexual orientation, gender identity, 
cultural background or belief. When selecting new members for the 
Board, the Committee takes these considerations into account, as well 
as professional background.

The Committee annually reviews and agrees the Board Diversity Policy 
and monitors the progress made at Board and senior management 
levels during the financial year.

Implementation of the FY19 policy
The Committee has been and continues to monitor Vodafone’s 
compliance with gender diversity targets set out in the Davies Report 
and Hampton-Alexander Review in relation to gender diversity and the 
Parker Review in relation to ethnic diversity.

We aspire to increase the representation of women in leadership roles 
to meet the Davies Report recommendation that 25% of Directors 
on the Board be women and to meet the target in the Hampton-
Alexander Review that by 2020 at least 33% of Board and Executive 
Committee positions, and direct reports of the Executive Committee 
(the ‘Senior Leadership Team’) are held by women. Following the 
appointment of Margherita as a Director in July 2018, 41.7% of our 
Board roles are currently held by women which exceeds both targets. 
At 31 March 2019, five women and seven men served on the Board. 

Margherita was also appointed to our Executive Committee and, 
following the appointment of Leanne Wood as Chief Human Resources 
Officer, 4 (30.8%) Executive Committee positions are currently held 
by women, an improvement compared to 2018 (14.2%) demonstrating 
the Committee’s commitment to increase female representation 
at this level. Lastly, 48 (27.9%) of Senior Leadership Team positions are 
currently held by women which has increased since 2018 (26%). 

The below chart illustrates the current gender diversity statistics for our 
Board, Executive Committee and the Senior Leadership Team against 
the Hampton-Alexander Review and Davies Report:

Vodafone’s gender diversity against 
review recommendations

Board

Hampton-Alexander Review

33%

Davies Report

Vodafone 

25%

41.7% (2018: 33.3%)

Executive Committee

Hampton-Alexander Review

33%

Vodafone 

30.8% (2018: 14.2%)

Senior Leadership Team

Hampton-Alexander Review

33%

Vodafone 

27.9% (2018: 26%)

The Board is mindful of the recommendation of the Parker Review 
Report to have at least one Director from a non-white ethnic minority 
by 2021 and is satisfied that it meets this requirement. 

Diversity extends beyond the Boardroom and the Committee 
is supportive of management’s efforts to build a diverse organisation 
and maintain a diverse talent pipeline. Vodafone’s ambition is to become 
the world’s best employer for women by 2025. While our focus 
has been gender and nationality, following the recommendations 
from the McGregor-Smith Review, Vodafone has now implemented 
Black, Asian and Minority Ethnic (‘BAME’) reporting in our people 
system in the UK and at Group. Additionally, we are committed 
to leading the way by developing the pipeline of BAME candidates 
through talent programmes and our BAME network. Further details 
on Vodafone’s diversity initiatives to build a diverse organisation can 
be found in the “Our People” section on pages 42 and 43.

Governance
The Committee reviewed Vodafone’s compliance with the 2016 Code 
and was satisfied that Vodafone complied with the 2016 Code during 
the year. The Committee also received regular updates on corporate 
governance developments and has considered the impact of those 
developments on Vodafone, including the approaches the Company 
has taken to comply with the Regulations and the revised elements 
of the new Code, which was published in July 2018. During the 
year, the Board and Executive Committee reviewed and approved 
Vodafone’s revised strategy and refreshed purpose, and its alignment 
with Vodafone’s culture. Going forward the Board will also be provided 
with updates on the ways in which Vodafone’s culture is embedded 
throughout the organisation, the recognised cultural challenges and the 
corrective action being taken to address any material whistleblowing 
incidents identified through Vodafone’s Speak Up programme. 

In her role as Senior Independent Director, Valerie Gooding 
will be attending a number of employee forums including the 
European Workers Council and South African National Consultative 
Committee. In addition to this, the Board will receive updates on the 
actions being taken to ensure there is sufficient engagement with 
employees, including the results of the annual employee opinion 
survey. As mentioned above, the Board is committed to promoting 
diversity in all forms and the Committee will continue to oversee 
the development of a diverse pipeline at Board and Executive 
Committee level. 

The Matters Reserved for the Board and the Terms of Reference of the 
Committee, the Audit and Risk Committee and the Remuneration 
Committee have been updated to take into account the revised 
elements of the new Code and were formally approved by the Board 
in March 2019. 

During the course of the next financial year, the Committee will 
continue to monitor its compliance with the Regulations and the new 
Code, review succession plans for Non-Executive Director roles as well 
as continuing to ensure that adequate succession planning is in place for 
the Executive Directors and senior management.

Gerard Kleisterlee
On behalf of the Nominations and Governance Committee

14 May 2019

 
71

Vodafone Group Plc   
Annual Report 2019 

Audit and Risk Committee

The Committee plays a key role in the governance 
of the Group’s financial reporting, risk management, 
control and assurance processes and the external 
audit. During the year, the Committee concluded 
an audit tender process for the next financial 
year. In addition, there was particular focus on the 
implementation of new accounting standards and 
how the Group is addressing cyber security threats. 

Chairman and financial expert
David Nish

Members
Sir Crispin Davis 
Dame Clara Furse 
Amparo Moraleda 

Key objectives
Provision of effective governance over the appropriateness 
of financial reporting of the Group, including the adequacy 
of related disclosures, the performance of both the internal 
audit function and the external auditors and oversight of the 
Group’s systems of internal control, business risks and related 
compliance activities.

Responsibilities
The Committee’s terms of reference are available on vodafone.
com/governance. Responsibilities of the Committee are to: 

 – Monitor the integrity of the financial statements, including the 

review of significant financial reporting judgements;

 – Provide advice to the Board on whether the Annual Report is fair, 
balanced and understandable and the appropriateness of the 
long-term viability statement;

 – Review and monitor the external auditor’s independence and 

objectivity and the effectiveness of the external audit;

 – Review the system of internal financial control and compliance 

with section 404 of the US Sarbanes-Oxley Act; 

 – Monitor the activities and review the effectiveness of the Internal 

Audit function; and

 – Monitor the Group’s risk management system, review of the 

principal risks and the management of those risks.

Dear Shareholder,
This report provides an overview of how the Committee operated, 
an insight into the Committee’s activities and its role in ensuring the 
integrity of the Group’s published financial information and ensuring the 
effectiveness of its risk management, controls and related processes.

Committee structure
The membership of the Committee, which remained unchanged 
during the year, has been selected with the aim of providing the 
range of financial and commercial expertise necessary to meet its 
responsibilities. Given my recent and relevant financial experience, 
I continue to be designated as the financial expert on the Committee 
for the purposes of the US Sarbanes-Oxley Act and the UK Corporate 
Governance Code. We believe that the Committee as a whole continues 
to have competence relevant to the sector in which the Group operates.

Meetings
The Committee had five scheduled meetings during the year and two 
additional meetings to oversee the audit tender process. The attendance 
by members at Committee meetings can be seen on page 57. 

Meetings of the Committee normally take place the day before Board 
meetings. I report to the Board, as a separate agenda item, on the 
activity of the Committee and matters of particular relevance and the 
Board receives copies of the Committee minutes. The external auditor 
is invited to each meeting and I also meet with the external lead audit 
partner outside the formal Committee process throughout the year. 
The Committee also regularly meets separately with each of PwC, 
the Chief Financial Officer, the Group Risk and Compliance Director 
and the Group Audit Director without others being present.

We routinely conduct deep dive reviews, together with specific risk 
management activities as set out below:

 – In September and March, we assess issues affecting the Group’s half-

year and year end reporting and approve the principal risks;

 – In November and May, we conclude this work and advise the Board 

on the Group’s external financial reporting; and

 –  While each meeting has reviews of risk and compliance related 
matters, the January meeting is particularly focused on these.

Areas of focus
This year, the Committee has focused on the following areas: 

 – The adoption in the year of IFRS 15 “Revenue from Contracts with 

Customers” and IFRS 9 “Financial Instruments”;

 – Preparations for the adoption of IFRS 16 in the next financial year; 

 – Cyber security given the need to ensure the Group is well placed 

to meet the risks and external threats in this area; 

 – The accounting, reporting and disclosure implications of the merger 
of Vodafone India with Idea Cellular to form the Vodafone Idea joint 
venture; and

 – Assessing the continued independence of the external auditors.

Next financial year, the Committee will also focus on the accounting, 
reporting and disclosure implications of the proposed acquisition 
of Liberty Global’s assets in Germany and in Central and Eastern Europe. 

External audit
In early December 2018, the Committee was informed of likely 
developments in relation to the potential legal action between the 
Company and a company for which a number of PwC partners are 
acting as administrators. Given uncertainties over how this matter would 
develop, the Committee launched a competitive tender process for the 
statutory audit for the year ending 31 March 2020. A legal action was 
filed by the administrators on behalf of this company against Vodafone 
and others on 18 December 2018. On the 15 February 2019 it was 
announced that the Board had approved the appointment of Ernst 
& Young LLP, subject to the approval by shareholders at the Annual 
General Meeting on 23 July 2019. Further detail is provided on page 74. 

Committee effectiveness
In order to ensure that the Committee remains effective, every 
three years the Board appoints an external organisation to perform 
an independent review of the Committee to evaluate its performance. 
The last review was performed in March 2019 and concluded that the 
Board members considered the Committee to be thorough and fully 
effective in meeting its objectives.

David Nish
On behalf of the Audit and Risk Committee

OverviewStrategic ReportGovernanceFinancialsOther informationLong term viability statement
As part of the Committee’s responsibility to provide advice to the Board 
on the form and basis underlying the long-term viability statement 
as set out on pages 50 and 51, the Committee reviewed the process and 
assessment of the Group’s prospects made by management, including: 

 – The review period and alignment with the Group’s internal long-

term forecasts;

 – The assessment of the capacity of the Group to remain viable 
after consideration of future cash flows, expected debt service 
requirements, undrawn facilities and access to capital markets;

 – The modelling of the financial impact of certain of the 

Group’s principal risks materialising using severe but plausible 
scenarios; and

 – Ensuring clear and enhanced disclosures in the Annual Report 

as to why the assessment period selected was appropriate to the 
Group, what qualifications and assumptions were made and how 
the underlying analysis was performed, consistent with recent 
FRC pronouncements.

Regulators and our financial reporting
The FRC published thematic reviews to help companies improve the 
quality of corporate reporting around new accounting standards, 
notably IFRS 9 and IFRS 15. The FRC also issued a range of guidance 
and performed a number of detailed reviews related to the year-end 
reporting process across public companies. The Group has reviewed the 
impact of each and whilst the Group already complied with the majority 
of the recommendations, the 2019 Annual Report seeks to ensure new 
disclosures are in line with best practice.

There has been no correspondence from regulators, including the 
FRC’s Corporate Reporting Review Team (‘CRRT’), commenting on our 
financial reporting during the 2019 financial year. We have been 
informed however that the CRRT will review the disclosures in relation 
to the adoption of IFRS 15 that are included in the financial statements 
within this Annual Report. 

72

Vodafone Group Plc   
Annual Report 2019 

Audit and Risk Committee (continued)

Financial reporting
The Committee’s primary responsibility in relation to the 
Group’s financial reporting is to review, with management and the 
external auditor, the appropriateness of the half-year and annual 
financial statements. The Committee focuses on: 

 –  The quality and acceptability of accounting policies and practices;

 – Material areas in which significant judgments have been applied 

or where significant issues have been discussed with the 
external auditor;

 –  An assessment of whether the Annual Report, taken as a whole, is fair, 

balanced and understandable.

 – The clarity of the disclosures and compliance with financial 
reporting standards and relevant financial and governance 
reporting requirements;

 – Providing advice to the Board on the form and basis underlying the 

long-term viability statement; and

 – Any correspondence from regulators in relation to our 

financial reporting. 

Accounting policies and practices
The Committee received reports from management in relation to:

 – The identification of critical accounting judgments and key sources 

of estimation uncertainty;

 – Significant accounting policies;

 – The adoption of IFRS 9 and IFRS 15 during the current financial year;

 – The implementation programme for the adoption of IFRS 16 for the 

2020 financial year; and 

 – Proposed disclosures in relation to these matters in the 2019 

Annual Report.

Following discussions with management and the external auditor, 
the Committee approved the disclosures of the accounting policies and 
practices set out in note 1 “Basis of preparation” to the consolidated 
financial statements, which include details of the impacts of adopting 
IFRS 9, IFRS 15 and IFRS 16. 

Fair, balanced and understandable
The Committee assessed whether the Annual Report, taken as a whole, 
is fair, balanced and understandable and provides the information 
necessary for shareholders to assess the Company’s position and 
performance, business model and strategy. The Committee reviewed 
the processes and controls that underpin its preparation, ensuring that 
all contributors, the core reporting team and senior management are 
fully aware of the requirements and their responsibilities. This included 
the use and disclosure of alternative performance measures (or “non-
GAAP” measures) and the financial reporting responsibilities of the 
Directors under section 172 of the Companies Act 2006 to promote 
the success of the Company for the benefit of its members as well 
as considering the interests of other stakeholders which will have 
an impact on the Company’s long-term success of the entity.

The Committee reviewed an early draft of the Annual Report 
to enable early input and comment. The Committee also reviewed 
the financial results announcements, supported by the work of the 
Group’s Disclosure Committee which reviews and assesses the Annual 
Report and investor communications. 

This work enabled the Committee to provide positive assurance to the 
Board to assist them in making the statement required by the 2016 
UK Corporate Governance Code.

73

Vodafone Group Plc   
Annual Report 2019 

Significant financial reporting judgments
The areas considered and actions taken by the Committee in relation to the 2019 Annual Report are outlined below:  
For each area, the Committee was satisfied with the accounting and disclosures in the financial statements.  

Area of focus

Actions taken/conclusion

Revenue recognition
The timing of revenue recognition, presentation on a gross or net 
basis and the treatment of discounts, incentives and commissions are 
complex areas of accounting. 

In addition, there is inherent risk following the implementation of 
IFRS 15 “Revenue from Contracts with Customers”. 

See note 1 “Basis of preparation”.

Taxation
The Group is subject to a range of tax claims and related legal actions 
across a number of jurisdictions where it operates. The most material 
claim continues to be from the Indian tax authorities in relation to our 
acquisition of Vodafone India Limited in 2007. 

Further, the Group has extensive accumulated tax losses and a key 
management judgement is whether a deferred tax asset should be 
recognised in respect of these losses. 

See note 6 “Taxation” and note 28 “Contingent liabilities and legal 
proceedings”.

Liability provisioning
The Group is subject to a range of claims and legal actions from a 
number of sources, including competitors, regulators, customers, 
suppliers and, on occasion, fellow shareholders in Group subsidiaries.

See note 16 “Provisions” and note 28 “Contingent liabilities and legal 
proceedings”.

Impairments
Judgements in relation to impairment testing relate primarily to the 
assumptions underlying the calculation of the value in use of the 
Group’s businesses, being the achievability of the long-term business 
plans and the macroeconomic and related modelling assumptions 
underlying the valuation process.

See note 4 “Impairment losses”.

The Committee reviewed and discussed with management the new 
accounting policy for, and related disclosure requirements of, IFRS 15 
that have been presented in the Annual Report and challenged 
management on the systems and processes implemented for 
reporting. Management confirmed that controls over IFRS 15 
reporting were effective for the year.   

The Group Tax Director presented on both provisioning and disclosure 
of tax contingencies and deferred tax asset recognition at the 
November 2018 and May 2019 Committee meetings.

The Committee challenged the judgements underpinning both 
the provisioning and disclosures adopted for the most significant 
components of contingent taxation liabilities and the underlying 
assumptions for the recognition of deferred tax assets, principally 
the availability of future taxable profits. During the year, the Group 
derecognised a deferred tax asset in Spain of €1.2 billion.   

The Committee met with the Group’s Counsel and Company 
Secretary and the Director of Litigation in both November 2018 and 
May 2019. 

The Committee reviewed and challenged management’s assessment 
of the most significant claims, together with relevant legal advice 
received by the Group, to form a view on the level of provisioning.  

The Committee reviewed and discussed detailed reporting 
with management and challenged the appropriateness of the 
assumptions made, including:

 – The consistent application of management’s methodology;

 – The achievability of the business plans;

 – Assumptions in relation to terminal growth in the businesses at the 

end of the plan period; and

 – Discount rates.

During the year the Group has recorded impairments in respect 
of its investments in Spain (€2.9 billion), Romania (€0.3 billion) and 
Vodafone Idea (€0.3 billion). 

These judgements included the assessment of the recoverable 
amount of the Group’s investment in Vodafone Idea at 31 March 2019.  

Significant one-off transactions
The judgements in relation to the accounting and the reporting 
implications of the merger of Vodafone India with Idea Cellular to create 
the Vodafone Idea joint venture.

See note 7 “Discontinued operations and assets and liabilities held for 
sale” and note 26 “Acquisitions and disposals”. 

The Committee challenged the judgements presented by 
management in relation to the key accounting and disclosure 
impacts of the merger. As a result of the transaction, the Group 
recognised a net loss on the formation of Vodafone Idea Limited of 
€3.4 billion. 

OverviewStrategic ReportGovernanceFinancialsOther information74

Vodafone Group Plc   
Annual Report 2019 

Audit and Risk Committee (continued)

External audit
The Committee has primary responsibility for overseeing the 
relationship with the external auditor, PwC. This includes making the 
recommendation on the appointment, reappointment and removal 
of the external auditor, assessing their independence on an ongoing 
basis, involvement in fee negotiations, approving the statutory audit 
fee, the scope of the statutory audit and appointment of the lead audit 
engagement partner.

PwC was appointed by shareholders as the Group’s external auditor 
in July 2014 following a formal tender process. The lead audit partner, 
Andrew Kemp, has held the position for five years and, under FRC ethical 
rules, would have rotated off had PwC remained as statutory auditors for 
the year ending 31 March 2020. 

Independence and objectivity
In its assessment of the independence of the auditor, and in accordance 
with the US Public Company Accounting Oversight Board’s standard 
on independence, the Committee receives details of any relationships 
between the Company and PwC that may have a bearing on their 
independence and receives confirmation from PwC that they are 
independent of the Company within the meaning of the securities laws 
administered by the US Securities and Exchange Commission (‘SEC’). 

As previously reported, the Committee has been aware that a company 
for which a number of PwC partners are acting as administrators, 
was considering litigation against the Group. As a safeguard against 
a number of related risks, the Committee had agreed a range 
of measures to preserve both Company confidentiality and auditor 
independence. This included the separate storage of audit working 
papers and other highly confidential material and the lead Group 
engagement partner taking sole responsible for the audit implications 
of the potential litigation. The Committee also agreed that both 
PwC’s Compliance Department and its independent non-executives 
provide oversight of the effectiveness of the safeguards put in place and 
report to the Committee on these safeguards on a regular basis. 

PwC confirmed to the Committee that these safeguards were in place, 
were monitored internally and operated effectively throughout the year. 
As in prior years the Committee concluded that PwC’s appointment was 
not prohibited and that PwC remained independent for the purpose 
of the audit for the 2019 financial year.

In December 2018, the Committee was informed of likely developments 
in relation to the potential for legal action. Given uncertainties over 
how this matter would develop, the Committee decided to launch 
a competitive tender process for the statutory audit for the year ending 
31 March 2020. 

The Committee approved the tender participants, process, timetable 
and assessment criteria. As a first phase, the participants were 
provided access to a data room which contained information to enable 
the participants to gain a better understanding of how the Group 
is structured and operates. This information was supplemented 
by meetings with senior management. This process ran in parallel 
with each firm conducting an audit independence assessment for 
the purpose of the 2020 financial year. The second phase of the 
process included discussions as to how the firms would structure their 
audit at an operational level and work with our management team. 
The Committee then reviewed the written proposals and met with the 
participants who were assessed against a range of criteria, including how 
the participants responded in their proposal to the scale and complexity 
of the Group, the strength and depth of the engagement team and the 
opportunities arising from the use of digital tools and techniques in the 
audit approach. 

On the 15 February 2019 it was announced that the Board had approved 
the appointment of Ernst & Young LLP as statutory auditor for the year 
ending 31 Match 2020. The appointment is subject to the approval 
by shareholders at the Annual General Meeting on 23 July 2019. 

Going forward, the Committee anticipates that the audit will be put out 
to tender at least every ten years.

Audit risk
The audit risk identification process is considered a key factor in the 
overall effectiveness of the external audit process and during the 2019 
financial year we received a detailed audit plan from PwC identifying its 
audit scope, planning materiality and assessment of key risks which are 
set outlined in the Audit Report on pages 102 to 110.

The key audit risks for the 2019 financial year were broadly consistent 
with those for the 2018 financial year, updated to reflect business 
developments as follows:

 – A new risk relating to significant one-off transactions following the 
merger of Vodafone India with Idea Cellular to create the Vodafone 
Idea joint venture; and

 – The removal of the risk relating to capitalisation and asset lives.

These risks were challenged by the Committee to ensure the external 
auditor’s areas of audit focus remain appropriate. The Committee also 
receives reporting from PwC on its assessment of the accounting and 
disclosures in the financial statements. 

Effectiveness of the external audit process
The Committee reviewed the quality of the external audit throughout 
the year and considered the performance of PwC, taking into account 
the Committee’s own assessment and feedback, the results of a detailed 
survey of senior finance personnel across the Group focusing on a range 
of factors we considered relevant to audit quality, feedback from the 
auditor on its’ performance against its own performance objectives and 
the firm-wide audit quality inspection report issued by the FRC in June 
2018. Based on these reviews, the Committee concluded that there 
had been appropriate focus and challenge by PwC on the primary areas 
of the audit and that it had applied robust challenge and scepticism 
throughout the audit. 

The Company has complied with the Statutory Audit Services Order 
2014 for the financial year under review.

PwC audit and non-audit fees 
Total fees payable during the year for audit and non-audit services 
amounted to €19 million (2018: €26 million). 

  Total PwC Fees €m

26.0

 Audit fees

  Non-audit fees  
(no practical alternative supplier)

  Non-audit fees  
(no legal alternative supplier)

19.0

2018

2019

 
75

Vodafone Group Plc   
Annual Report 2019 

Audit fees
For the 2019 financial year, the Committee reviewed and discussed the 
fee proposal, was actively engaged in agreeing audit scope changes 
and, following the receipt of formal assurance that their fees were 
appropriate for the scope of the work required, agreed a charge from 
PwC and related member firms of €17 million (2018: €21 million) 
for statutory audit services. The prior year included €5 million of fees 
in respect of advance audit procedures for the implementation 
of IFRS 15 and IFRS 16. 

Non-audit fees
As one of the ways in which it seeks to protect the independence and 
objectivity of the external auditor, the Committee has a policy governing 
the engagement of the external auditor to provide non-audit services 
which precludes PwC from playing any part in management or decision-
making, providing certain services such as valuation work and the 
provision of accounting services. It also sets a presumption that PwC 
should only be engaged for non-audit services where there is no legal 
or practical alternative supplier and includes a cap on the amount 
of non-audit fees that can be billed. The Committee has pre-approved 
that PwC can be engaged by management, subject to the policies set 
out above, and subject to:

 – A €60,000 fee limit for individual engagements;

 – A €500,000 total fee limit for services where there is no legal 

alternative; and

 – A €500,000 total fee limit for services where there is no practical 

alternative supplier.

For all other services, or those permitted services that exceed these 
specified fee limits, the Chairman pre-approves the service.

Non-audit fees were €2 million (2018: €5 million) of which €1 million 
(2018: €1 million) was for services where there was no legal alternative 
and €1 million (2018: €4 million) was for services where there was 
no practical alternative supplier. Non-audit fees represented 12% 
of audit fees for the 2019 financial year (2018: 24%, 2017: 24%). 

The amount for the year ended 31 March 2019 is primarily in respect 
of certification procedures to meet routine regulatory and legal filing 
requirements. The amount for year ended 31 March 2018 also includes 
non-recurring fees that were incurred during the preparations for 
a potential IPO of Vodafone New Zealand and the merger of Vodafone 
India and Idea Cellular. 

See note 3 “Operating (loss)/profit” for further details. 

Ernst & Young LLP has historically provided the Group with a wide range 
of consulting and assurance services. Given the number and complexity 
of certain of these relationships, following the decision to appoint the 
firm as auditor for the 2020 financial year, the Committee and EY agreed 
a number of steps to ensure EY was independent for the purpose 
of conducting the audit of the 2020 financial year. The primary elements 
of this were that all existing EY services should cease by 31 March 2019 
unless subject to a specific exemption from this requirement and all 
new EY services would immediately be subject to the Group’s non-audit 
services policy. As a result of this approach, three in flight EY services 
which would not ordinarily have been approved under the Group’s non-
audit services policy, but where it was deemed to be significantly 
advantageous for the service to be completed, were allowed 
to continue into the 2020 financial year. Each was a permitted service 
under audit regulations with each service terminating in that year.

Internal control and risk management
The Committee has the primary responsibility for the oversight of the 
Group’s system of internal control, including the risk management 
framework, the compliance framework and the work of the Internal 
Audit function.

Internal audit
The Internal Audit function provides independent and objective 
assurance over the design and operating effectiveness of the system 
of internal control, through a risk based approach. The function reports 
into the Committee and, administratively, to the Group Chief Financial 
Officer. The function is composed of teams across Group functions 
and local markets. This enables access to specialist skills through 
centres of excellence and ensures local knowledge and experience. 
The function has a high level of qualified personnel with a wide range 
of different professional qualifications and experience. A co-sourcing 
agreement with a professional firm has ensured access to additional 
specialist skills and an advanced knowledge base.

Internal Audit activities are based on a robust methodology and subject 
to ongoing internal quality assurance reviews to ensure compliance 
with the standards of the Institute of Internal Auditors. The function has 
invested in several initiatives to continuously improve its effectiveness, 
particularly in the adoption of new technologies. The increased use 
of data analytics has provided deeper audit testing and driven increased 
insights. In September 2018 an independent effectiveness review was 
performed by a professional firm and they concluded positively on the 
effectiveness of the function. 

The Committee has a permanent agenda item to cover Internal Audit 
related topics. Prior to the start of each financial year, the Committee 
reviews and approves the annual audit plan, assesses the adequacy 
of the budget and resources and reviews the operational initiatives for 
the continuous improvement of the function’s effectiveness. 

The Committee reviews the progress against the approved audit plan 
and the results of audit activities, with a focus on unsatisfactory audit 
results and “cross entity audits”, being audits performed across multiple 
markets with the same scope. Audit results are analysed by risk, process 
and geography to highlight movements in the control environment and 
areas that require attention.

During the year, Internal Audit coverage focused on principal risks, which 
include cyber threat and information security, data privacy, technology 
resilience and digital and technological transformations. Relevant audit 
results are reported at the same time as the Committee’s in-depth 
review with the risk owner, which allows the Committee to have 
an integrated view on the way the risk is managed.

Assurance was also provided across a range of areas, including 
competition law, economic sanctions, employment law and 
core financial processes, balance sheet reconciliations and the 
implementation of IFRS 15 “Revenue from Contracts with Customers”. 
There has been focus on Vodafone Business and M-Pesa, given 
the complexity of processes, products and services. The activities 
performed by the shared service organisation also received attention 
due to their significant bearing on the effectiveness of global processes.

Management is responsible for ensuring that issues raised by Internal 
Audit are addressed within an agreed timetable, and their timely 
completion is reviewed by the Committee.

OverviewStrategic ReportGovernanceFinancialsOther information76

Vodafone Group Plc   
Annual Report 2019 

Audit and Risk Committee (continued)

Compliance with section 404 of the US Sarbanes-Oxley Act
Oversight of the Group’s compliance activities in relation to section 404 
of the US Sarbanes-Oxley Act and policy compliance reviews also fall 
within the Committee’s remit.

Management is responsible for establishing and maintaining adequate 
internal controls over financial reporting and we have responsibility for 
ensuring the effectiveness of these controls. This is achieved by taking 
an active role in monitoring the Group’s compliance activities, receiving 
reports from management in the year covering programme-level 
changes, the scope of work performed and the results of control testing 
performed. The external auditor also reports the status of its’ work 
in each of their reports to the Committee.

Assessment of Group’s system of internal control, including 
the risk management framework
The Group’s risk assessment process and the way in which significant 
business risks are managed is an area of focus for the Committee. 
The Committee’s activity here was led primarily, but not solely, 
by the Group’s assessment of its principal and emerging risks and 
uncertainties, as set out on pages 44 to 51. The subjects of the reviews 
are outlined below and included reports from the Group Risk and 
Compliance Director and the Group’s cyber security team, with whom 
the Committee Chairman met regularly during the year. Cyber security 
has been a major area of focus for the Committee during the year and 
this will continue going forward given the ongoing risks in this area. 
The Committee also visited the Group’s Cyber Defence Centre.

The Group has an internal control environment designed to protect 
the business from the material risks which have been identified. 
Management is responsible for establishing and maintaining adequate 
internal controls and the Committee has responsibility for ensuring the 
effectiveness of these controls. 

The Committee reviewed the process by which the Group evaluated 
its control environment, in accordance with the requirements of the 
Guidance on Risk Management, Internal Control and related Financial 
and Business Reporting published by the FRC. Activity here was 
driven primarily by reports from the Group Audit Director on the 
effectiveness of internal controls. Although not relevant in the financial 
period, this would include any identified incident and fraud, including 
those involving management or employees with a significant role 
in internal controls. 

The Committee has completed its review of the effectiveness of the 
Group’s system of internal control, including risk management, during 
the year and up to the date of this Annual Report. The review covered 
all material controls including financial, operating and compliance 
controls. The Committee confirms that the system of internal control 
operated effectively for the 2019 financial year. Where specific areas 
for improvement were identified, there was reliance on mitigating 
or alternative controls and processes were in place to ensure 
sustainable remediation. This allows us to provide positive assurance 
to the Board to assist its obligations under the 2016 UK Corporate 
Governance Code.

Subject of review

Cyber security and information security, including user security, external threats, 
customer security and cyber defence.

Principal risk (see pages 44 to 51)

Cyber threat and information security. 

Compliance risk in Vodafone Business, including review of internal audit findings, off 
footprint governance and data privacy.

Legal compliance.

Control environment in Vodafone Italy and key risks facing the business including 
the threat of a new entrant, regulatory pressure and the success of the IT digital 
transformation project.

Market disruption.

Digital transformation and simplification.

Anti-money laundering and M-Pesa programme improvements including new products 
and services risk assessments, thematic reviews and training for M-Pesa agents.

Legal compliance.

Technology, including the Group’s continuing mobile and fixed resilience programme and 
the improvements in the IT resilience programme.

Technology resilience. 

Supply Chain Management, including the operational model and risks, including Brexit. 

Geo-political risk in supply chain.

The Group Policy Compliance Review assurance process and alignment with the Group’s 
principal risks from the Group’s Risk and Compliance Director. 

Legal compliance. 

The risk of fraud in the organisation and how it is being managed from an overview by the 
Group Corporate Security Director.

Legal compliance.

Local market audit and risk committee activities and alignment with the Group 
Committee’s activities. 

–

Results of the use of Speak Up channels in place to enable employees to raise concerns 
about possible irregularities in financial reporting or other issues and the outputs of any 
resulting investigations.

Legal compliance.

The local market compliance environment from the Regional Finance Directors, including 
joint venture entities. 

Successful integration of new assets and 
management of joint ventures. 

77

Vodafone Group Plc   
Annual Report 2019 

Remuneration Committee

During the year the Committee has continued to ensure 
that decisions on executive remuneration are made in 
line with our shareholder approved policy and in the 
context of arrangements elsewhere in our business.

Chairman
Valerie Gooding

Members
Renee James 
Samuel Jonah 
Michel Demaré

Key objectives:
To assess and make recommendations to the Board on the policies 
for executive remuneration and reward packages for the individual 
Executive Directors.

Responsibilities:
 – Determining, on behalf of the Board, the policy on the 

remuneration of the Chairman of the Board, the Executive 
Directors and the senior management team;

 – Determining the total remuneration packages for these 

individuals including any compensation on termination of office;

 – Operating within recognised principles of good governance; and

 – Preparing an Annual Report on Directors’ remuneration.

The Committee met five times during the year and each meeting 
had full attendance with the exception of the May 2018 meeting 
where Mathias Döpfner was unable to attend due to a prior 
business commitment. The terms of reference of the Committee 
are available on vodafone.com/governance.

Contents of the Remuneration Report

80  At a glance – 2019 compared to 2020

81  Remuneration Policy

82 

The Remuneration Policy table

86  Chairman and Non-Executive Directors’ remuneration

87  Annual Report on Remuneration

87  Remuneration Committee

88  2019 remuneration (including information on Executive Director 

shareholdings on page 91)

95  2020 remuneration

96 

Further remuneration information

Letter from the Remuneration 
Committee Chairman

Dear Shareholder
On behalf of the Board, I present our 2019 Directors’ Remuneration 
Report. This report includes both our Policy Report (as approved 
by shareholders at the 2017 AGM), and our 2019 Annual Report 
on Remuneration, which sets out how our policy was implemented 
during the year under review, and how it will be applied for the 
year ahead.

The Committee remains satisfied that the current policy is operating 
effectively and it is our intention to keep this framework in place until 
its full three year term, which concludes at the 2020 AGM, is fulfilled. 
This is in line with the planned approach set out to shareholders prior 
to the current policy’s approval and helps ensure that our approach 
to remuneration remains both transparent and stable.

In implementing the current policy during the year, the Committee 
continued to base its decision-making on its core principles of:

 – Ensuring our remuneration policy, and the manner in which 

it is implemented, drives the behaviours that support our strategy 
and business objectives;

 – Maintaining a “pay for performance” approach to remuneration which 
ensures our incentive plans only deliver significant rewards if and 
when they are justified by business performance;

 – Aligning the interests of our senior management team with those 

of shareholders by developing an approach to share ownership that 
helps to maintain commitment over the long term; and

 – Offering competitive and fair rates of pay and benefits to all of our 
people, in line with our Fair Pay principles (which are set out in this 
letter below).

Alignment with our Strategic Framework
As highlighted in the principles set out above, ensuring our 
Remuneration Policy supports and drives our strategic and business 
objectives remains a core focus for the Committee.

Our strategic objective is to be a converged communications leader and 
an enabler of a digital society. In order to achieve this we need to build 
a leading Gigabit network and drive customer growth for our converged 
offerings across all markets. Our core priorities are therefore:

Deepening customer engagement to improve loyalty and drive 
revenue growth
Achieving this priority will require us to develop deeper relationships 
with our customers, particularly our existing user base. The importance 
of customer relationships is reflected in the inclusion of a customer 
appreciation metric in our short-term incentive. This metric was 
introduced in the 2015/16 financial year with a weighting of 40%.

To date the 40% weighting has reflected the significant focus 
on Customer Experience and Customer Obsession which has formed 
the core of our CXX strategic programme. As part of this year’s review, 
the Committee considered the appropriateness of this weighting in light 
of the current strategic priorities. It was agreed that given the key aims 
of the CXX programme are now embedded in our day-to-day business, 
it was appropriate to rebalance the performance measures so that all 
four metrics are equally weighted at 25%. Further details can be found 
on page 95.

OverviewStrategic ReportGovernanceFinancialsOther information78

Vodafone Group Plc   
Annual Report 2019 

Remuneration Committee (continued)

Transforming our operating model for greater efficiency and agility & 
Improving asset utilisation with sustained network leadership
The Committee recognises that the success of our efforts to fulfil the 
priorities of transforming our operating model and improving asset 
utilisation will both rely on, and be measured against, our key financial 
indicators. Through creating a radically simpler Digital ‘First’ operating 
model, leveraging our Group scale, and investing in capital smart 
infrastructure relationships, we intend to create the foundation required 
for sustainable, long-term, financial growth.

Underpinning this approach is the fact that cash generation remains 
the key driver of value creation in our business. The importance of this 
particular measure is reflected through its presence as a measure 
in both our short-term and long-term incentive plans. Service revenue 
and adjusted EBIT also continue to be important financial measures, 
both for measuring the impact of our strategic initiatives and in helping 
us deliver long-term value to our shareholders.

To reflect the importance of such metrics, all three of these financial 
measures will see their weighting increased from 20% to 25% for the 
2020 performance year. As a result, 75% of our short-term incentive 
will now be subject to financial performance (compared to 60% 
in recent years).

External considerations
Trends and guidelines
During the year the Committee received regular corporate governance 
updates on developing trends and guidelines in the market. It also 
invited the Reward Director of a peer company to attend the 
November meeting where the Committee received an insight into the 
remuneration arrangements and processes at this FTSE 30 organisation. 
Such an external insight is now an annual agenda item and allows the 
Committee to get an open and honest insight into the different ways of 
working and thinking at other leading businesses of a similar size and 
geographical scope.

Pensions
Amongst recent corporate governance developments is the desire 
of stakeholders to reduce the gap between executive and wider 
employee pension arrangements.

This is an area of governance that the Committee fully supports, and has 
done for many years. Executive pensions were first reduced in 2015 
from 30% to 24% of salary to align with the then pension levels for 
senior management. After a further review in July 2018, our executive 
arrangements are now aligned with those of our wider UK population 
at 10% of base salary.

Such levels will be maintained for the year ahead and the Policy Report 
will be amended prior to its submission at the 2020 AGM to fully reflect 
this approach.

Shareholder engagement
The Committee is fully aware of the concerns that have been voiced 
in the external market over the last decade, and particularly in recent 
years, in respect of executive pay. Whilst this has generally led to positive 
changes in both market practices and governance structures, it is also 
evident that in some organisations this has led to a divide between 
management and stakeholders.

It is the Committee’s strong belief that through genuine engagement 
the relationship between Committee and shareholders can be mutually 
beneficial. On a personal note, I have always found discussions with our 
stakeholders to be informative, considered, and productive, and I would 
like to thank you, our shareholders, for your ongoing support 
in this respect.

Internal considerations
Fair pay at Vodafone
As part of its review of executive remuneration arrangements, 
the Committee takes account of the pay policies in place across the 
wider business. This includes considering the structure of remuneration 
offerings at each level of the business to ensure there is a strong 
rationale for how packages evolve across the different levels 
of the organisation.

In addition to being a core principle of the Committee, there is a clear 
culture in our business of ensuring we offer competitive and fair 
pay to all employees. Our approach, across our business, is guided 
by six principles:

1. Market competitive 
3. Ensure a good standard of living 
5. Provide benefits for all 

2. Free from discrimination 
4. Share in our success 
6. Open and transparent

CEO pay ratio
Whilst the revised reporting requirements are not applicable to us until 
2020, the Committee requested that the CEO pay ratio be calculated 
for the 2019 year in line with the regulatory method. Full details of the 
approach taken and resulting ratios can be found on page 94.

The Committee considered the ratio as part of a wider discussion 
on remuneration at Vodafone which included the aforementioned fair 
pay topics. Such discussion preceded the decision-making on executive 
arrangements for the year ahead, ensuring the Committee’s decision-
making on executive arrangements was made in the context of wider 
employee arrangements.

Employee engagement
As part of the Board’s aim to continually improve employee 
engagement, I will be attending a number of employee forums 
in my capacity as Senior Independent Director. This will include 
engaging with both our European Workers Council, to hear the views of  
our European colleagues, and our South African National Consultative 
Committee which acts as a forum for our African markets.

Such engagement will encompass matters wider than just pay 
arrangements, with the outputs being reported directly to the 
Board. Nonetheless this role will have an added benefit in respect 
of my capacity as Chairman of the Remuneration Committee, 
in providing a first-hand insight into our people’s priorities.

These views will add further colour to the context in which the 
Committee’s decision-making occurs and, on a broader note, I look 
forward to working with the wider Board on ensuring such engagement 
leads to tangible and measurable improvements in areas that matter 
most to our people

Arrangements for 2020
Following a March review of the executive remuneration arrangements, 
the Committee agreed that there would be no increase to base salary 
for either the Chief Executive or the Chief Financial Officer and as such 
their salaries will remain unchanged for the year ahead.

As set out above, whilst the Committee determined that no changes 
should be made to the measures used under the short-term 
or long-term incentive plans, it was agreed that in order to reflect the 
importance of our strategic priorities a re-weighting of the measures 
under the former to equally weighted was appropriate.

The Committee remains committed to a robust target setting basis 
which ensures pay and performance are linked. This is evidenced 
through our historic incentive payouts, the levels of which reflect our 
use of genuinely stretching targets (see page 93 for a ten year history).

4. The decrease in the Chief Executive’s single figure, which has fallen 
by over £1.1 million compared to 2018, despite the latter solely 
reflecting payments received in respect of his previous position. In the 
Committee’s view, this illustrates that our incentive plans are operating 
as intended by delivering pay linked to performance and ensuring total 
pay of our executives is aligned with the shareholder experience.

In light of the above, the Committee agreed that the payouts under both 
the GSTIP, which reflects a below target payout, and the GLTI, which 
reflects an overall target payout but with no TSR multiplier uplift, were 
appropriate and that the use of downward discretion was not required 
on this occasion. 

Changes to the Committee
Finally, as previously announced, Samuel Jonah will be stepping down 
from the Board at the 2019 AGM. I would like to take this opportunity 
to thank Samuel for his long service to both this Committee and the 
wider Board. Dame Clara Furse will join the Committee following the 
2019 AGM and I look forward to working with both Dame Clara, and the 
rest of the Committee, during the year ahead.

Valerie Gooding
Chairman of the Remuneration Committee

14 May 2019

79

Vodafone Group Plc   
Annual Report 2019 

The Committee will conduct a further detailed review of the current 
executive remuneration framework as part of its work and engagement 
ahead of the 2020 AGM where a new Policy Report will be submitted 
for approval.

Further information on the forward-looking arrangements for our 
Board can be found on pages 95 and 96 of the Annual Report 
on Remuneration.

Performance outcomes during 2019
Annual bonus (‘GSTIP’)
Annual bonus performance during the year was assessed against 
both financial and strategic measures. The financial metrics had 
a weighting of 60% which was spread across the three equally weighted 
metrics of service revenue, adjusted EBIT and adjusted free cash flow. 
The strategic measure carried a weighting of 40% of total opportunity 
and was linked to customer appreciation KPIs. The KPIs themselves 
covered metrics including net promoter score, brand consideration, 
churn, revenue market share and Average Revenue Per User – further 
details of which can be found on page 89.

During the year free cash flow performed in line with target, with 
a number of our markets recording above target performance, including 
Italy, Egypt and Turkey, with overall performance offset by particularly 
challenging results in Spain. Service revenue and adjusted EBIT results 
were below target, mainly driven by below target performance in Spain 
and the UK.

Our Customer Appreciation KPI performance was below target, with 
a detailed assessment of performance under this measure provided 
on page 89. The combined performance under all of these measures 
during the year resulted in an overall payout of 43.9% of maximum. 
Further details on our performance under each measure can be found 
on pages 88 and 89 of the Annual Report on Remuneration.

Long-term incentive (‘GLTI’)
The 2017 Global Long-Term Incentive award was subject to free cash 
flow and TSR performance, both of which were measured over the three 
year period ending 31 March 2019. The free cash flow measure finished 
in line with target during this period whilst TSR performance was below 
the median of our TSR peer group. Such TSR performance means 
there will be no additional uplift from the TSR multiplier as part of the 
vesting – an outcome which the Committee agreed was appropriate. 
Overall payout for the award was 40.1% of maximum – further details 
can be found on page 90.

Consideration of the use of downward discretion
Prior to approving the incentive outcomes, the Committee had 
a thorough discussion regarding whether the use of discretion was 
appropriate for the year under review.

During this discussion the Committee noted that the Chief Executive 
was strongly aligned with the investor experience through:

1. The impact of Total Shareholder Return performance on the 
upcoming GLTI vesting which will have no TSR multiplier uplift.

2. The impact of recent share price performance on the Chief 
Executive’s shareholding which, on a like-for-like basis, has decreased 
in value by over 25% since 1 April 2018. During this period, the Chief 
Executive has continued to personally invest in Vodafone, including 
retaining 100% of his post-tax shares from the GLTI award vesting 
in June 2018, and an additional market purchase of 150,151 shares, 
at a cost to him of c.£250k, in September 2018.

3. The Chief Executive’s commitment to retain all of his post-tax shares 
in respect of the GLTI award vesting in June 2019, and his further 
commitment to take his full post-tax bonus for 2019 in the form 
of Vodafone shares.

OverviewStrategic ReportGovernanceFinancialsOther information80

Vodafone Group Plc   
Annual Report 2019 

Remuneration Committee (continued)

Total target remuneration at a glance – 2019 compared to 2020
The below table illustrates the arrangements in place during the year under review (2019) compared to those which will be in place for 2020.

2019 (y/e 31 March 2019)

2020 (y/e 31 March 2020)

Base salary

Effective 27 July 2018:
Chief Executive: £1,050,000 (8.7% decrease to the role).
Chief Financial Officer: £700,000 (3.4% decrease 
to the role).

Effective 1 July 2019:
Chief Executive: £1,050,000 (no increase).
Chief Financial Officer: £700,000 (no increase).

Benefits

Travel related benefits and private medical cover.

Travel related benefits and private medical cover.

Pension

GSTIP

GLTI

Pension contribution of 24% of salary for all Executive 
Directors until 27 July 2018 from which date contributions 
were reduced to 10% of salary for new executive 
incumbents.

Pension contribution of 10% of salary for all Executive 
Directors.

Opportunity (% of salary): 
Target: 100% 
Maximum: 200% 

Opportunity (% of salary): 
Target: 100% 
Maximum: 200% 

Measures: 
Service revenue (20%), adjusted EBIT (20%), adjusted FCF 
(20%), and customer appreciation KPIs (40%).

Measures: 
Service revenue (25%), adjusted EBIT (25%), adjusted FCF 
(25%), and customer appreciation KPIs (25%).

Opportunity (% of salary): 
Target:
Chief Executive – 230%
Other Executive Directors – 210%
Maximum:
Chief Executive – 575%
Other Executive Directors – 525%

Opportunity (% of salary): 
Target:
Chief Executive – 230%
Other Executive Directors – 210%
Maximum:
Chief Executive – 575%
Other Executive Directors – 525%

Measures: 
Adjusted free cash flow (2/3 of total award) and  
TSR (1/3 of total award).

Measures: 
Adjusted free cash flow (2/3 of total award) and  
TSR (1/3 of total award).

Total target 
remuneration

Chief Executive – £4.6m (effective 27 July 2018)
Chief Financial Officer – £3.0m (effective 27 July 2018)

Chief Executive – £4.6m
Chief Financial Officer – £3.0m

Shareholding 
guidelines

Chief Executive – 500% of salary
Chief Financial Officer – 400% of salary
Include post employment holding requirements.

Chief Executive – 500% of salary
Chief Financial Officer – 400% of salary
Include post employment holding requirements.

Shareholding 
information

Share ownership (as at 31 March 2018) 
The share ownership values reflect an average share price 
over the six months to 31 March 2018 of 217.58 pence:

Share ownership (as at 31 March 2019) 
The share ownership values reflect an average share price 
over the six months to 31 March 2019 of 149.27 pence:

Chief Executive (Vittorio Colao):
12,190,562 shares (2,306% of salary)

Chief Financial Officer (Nick Read):
2,113,416 shares (634% of salary)

Chief Executive (Nick Read):
2,825,550 shares (402% of salary)

Chief Financial Officer (Margherita Della Valle):
846,302 shares (180% of salary)

Directors’ interests (as at 31 March 2018) 
The following Directors’ interests include both owned 
shares and the maximum number of unvested shares 
(as disclosed on page 83 of the 2018 Annual Report):

Directors’ interests (as at 31 March 2019) 
The following Directors’ interests include both owned 
shares and the maximum number of unvested shares 
(see page 91 for further information):

Chief Executive (Vittorio Colao) – 21,274,490 shares

Chief Executive (Nick Read) – 9,222,245 shares

Chief Financial Officer (Nick Read) – 6,822,235 shares 

Chief Financial Officer (Margherita Della Valle) – 
3,573,007 shares 

81

Vodafone Group Plc   
Annual Report 2019 

Remuneration Policy

Remuneration policy – notes to reader
No changes have been made to our policy since its approval at the 2017 annual general meeting which was held on 28 July 2017. Our approved 
Policy Report is available on our website at vodafone.com, and has been reproduced below in the shaded boxes exactly as it was set out in the 2017 
Annual Report. As such, a few phrases/disclosures are now out of date, including:

 – Dates/Page numbers – Including references to the 2017 annual general meeting and page number references.

 – Pensions – As set out on page 80, our Executive Directors receive pension contributions equivalent to 10% of salary. The policy approved at the 
2017 annual general meeting allowed for 24% of salary, and this will be amended to reflect our actual arrangements when the policy is next 
submitted for approval.

 – Charts – The charts on page 85 reflect the incumbents at the time of the 2017 annual general meeting.

Remuneration policy (first published in the 2017 Annual Report)
In this forward-looking section we describe our remuneration policy for the Board. This includes our considerations when determining policy, 
a description of the elements of the reward package, including an indication of the potential future value of this package for each of the Executive 
Directors, and the policy applied to the Chairman and Non-Executive Directors.

We will be seeking shareholder approval for our Remuneration Policy at the 2017 AGM and we intend to implement at that point. A summary and 
explanation of the proposed changes to the current remuneration policy is provided on pages 67 to 70. Subject to approval, we will review our 
policy each year to ensure that it continues to support our company strategy and if we feel it is necessary to make a change to our policy within 
the next three years, we will seek shareholder approval.

Considerations when determining remuneration policy
Our remuneration principles which are outlined on page 67 are the context for our policy. Our principal consideration when determining 
remuneration policy is to ensure that it supports our company strategy and business objectives.

The views of our shareholders are also taken into account when determining executive pay. In advance of asking for approval for the 
remuneration policy we have consulted with our major shareholders. We invited our top 20 shareholders and a number of key governance 
stakeholders to comment on remuneration at Vodafone and to provide feedback on the proposed changes to the current policy which was 
approved at the 2014 AGM. A number of meetings between shareholders and the Remuneration Committee Chairman took place during this 
consultation period. Further details of this consultation are provided on pages 67 to 69 whilst a summary of the proposed changes to our current 
policy, which are incorporated in this revised Remuneration Policy section, is provided on page 70. 

Listening to and consulting with our employees is very important. This can take different forms in different markets but always includes our 
annual people survey which attracts very high levels of participation and engagement. We do not consult directly with employees on the 
executive remuneration policy nor is any fixed remuneration comparison measurement used. However, when determining the policy for 
Executive Directors, we have been mindful of the pay and employment conditions of employees in Vodafone Group as a whole, with particular 
reference to the market in which the executive is based. Further information on our remuneration policy for other employees is given on page 74.

Performance measures and targets
Our Company strategy and business objectives are the primary consideration when we are selecting performance measures for our incentive 
plans. The targets within our incentive plans that are related to internal financial measures (such as revenue, profit and cash flow) are typically 
determined based on our budgets. Targets for strategic and external measures (such as customer appreciation KPIs and total shareholder 
return (‘TSR’)) are set based on company objectives and in light of the competitive marketplace. The threshold and maximum levels 
of performance are set to reflect minimum acceptable levels at threshold and very stretching levels at maximum.

As in previous Remuneration Reports we will disclose the details of our performance targets for our short and long-term incentive plans. 
However, our annual bonus targets are commercially sensitive and therefore we will only disclose our targets in the Remuneration Report 
following the completion of the financial year. We will disclose the targets for each long-term award in the Remuneration Report for the financial 
year preceding the start of the performance period. 

At the end of each performance period we review performance against the targets, using judgement to account for items such as (but not limited 
to) mergers, acquisitions, disposals, foreign exchange rate movements, changes in accounting treatment, material one-off tax settlements etc. 
The application of judgement is important to ensure that the final assessments of performance are fair and appropriate.

In addition, the Remuneration Committee reviews the incentive plan results before any payments are made to executives or any shares vest and 
has full discretion to adjust the final payment or vesting downwards if they believe circumstances warrant it. In particular, the Committee has the 
discretion to use either malus or clawback as it sees appropriate. In the case of malus, the award may lapse wholly or in part, may vest to a lesser 
extent than it would otherwise have vested or vesting may be delayed. In the case of clawback, the Committee may recover bonus amounts 
that have been paid up to three years after the relevant payment date, or recover share awards that have vested up to two years after the 
relevant vesting date. The key trigger events for the use of the clawback arrangements include material misstatement of performance, material 
miscalculation of performance condition outcomes, and gross misconduct. Subject to approval of this Remuneration Policy, the clawback 
arrangements will be applicable to all future bonus amounts paid, or share awards granted, following the 2017 AGM. 

OverviewStrategic ReportGovernanceFinancialsOther information82

Vodafone Group Plc   
Annual Report 2019 

Remuneration Policy (continued)

The remuneration policy table
The table below summarises the main components of the reward package for Executive Directors.

Base salary

Purpose and link to strategy 
 – To attract and retain the best talent. 

Pension

 – To remain competitive within the marketplace.

Benefits

 – To aid retention and remain competitive within 

the marketplace.

Operation 
 – Salaries are usually reviewed annually and fixed for 12 months 

commencing 1 July. Decision is influenced by:

 – level of skill, experience and scope of responsibilities 

of individual;

 – business performance, scarcity of talent, economic climate 

and market conditions;

 – increases elsewhere within the Group; and

 – external comparator groups (which are used for reference 
purposes only) made up of companies of similar size and 
complexity to Vodafone.

 – Executive Directors may choose to participate in the defined 
contribution pension scheme or to receive a cash allowance 
in lieu of pension.

 – Travel related benefits. This may include (but is not limited to) 
company car or cash allowance, fuel and access to a driver 
where appropriate.

 – Private medical, death and disability insurance and annual 

health checks.

 – In the event that we ask an individual to relocate we would offer 
them support in line with Vodafone’s relocation or international 
assignment policies. This may cover (but is not limited to) 
relocation, cost of living allowance, housing, home leave, 
education support, tax equalisation and advice.

 – Legal fees if appropriate.

 – Other benefits are also offered in line with the benefits offered 
to other employees for example, our all-employee share plan, 
mobile phone discounts, maternity/paternity benefits, sick leave, 
paid holiday, etc.

Opportunity 

Performance metrics

 – Average salary increases for existing Executive Committee members (including Executive 

None.

Directors) will not normally exceed average increases for employees in other appropriate parts 

of the Group. Increases above this level may be made in specific situations. These situations 

could include (but are not limited to) internal promotions, changes to role, material changes 

to the business and exceptional company performance.

 – The pension contribution or cash payment is equal to 24% of annual gross salary. 

None.

 – Benefits will be provided in line with appropriate levels indicated by local market practice in the 

None.

country of employment. 

external factors. 

 – We expect to maintain benefits at the current level but the value of benefit may fluctuate 

depending on, amongst other things, personal situation, insurance premiums and other 

Annual Bonus 
–Global Short-
Term Incentive 
Plan (‘GSTIP’)

 – To drive behaviour and communicate the key 

 – Bonus levels and the appropriateness of measures and 

 – Bonuses can range from 0–200% of base salary, with 100% paid for on-target performance. 

 – Performance over each financial year 

priorities for the year.

 – To motivate employees and incentivise 

delivery of performance over the one year 
operating cycle.

 – The financial metrics are designed to both 

drive our growth strategies whilst also focusing 
on improving operating efficiencies. The strategic 
measures aim to ensure a great customer 
experience remains at the heart of what we do. 

weightings are reviewed annually to ensure they continue 
to support our strategy.

 – Performance over the financial year is measured against 

stretching financial and non-financial performance targets set 
at the start of the financial year.

 – The annual bonus is usually paid in cash in June each year for 

performance over the previous year.

Maximum is only paid out for exceptional performance. 

Long-Term 
Incentive – 
Global Long-
Term Incentive 
Plan (‘GLTI’) 

 – To motivate and incentivise delivery of sustained 

performance over the long term.

 – To support and encourage greater shareholder 
alignment through a high level of personal 
share ownership.

 – Award levels and the framework for determining vesting 
are reviewed annually to ensure they continue to support 
our strategy.

 – The target award level is 230% of base salary for the Chief Executive and 210% for other 

 – Performance is measured against 

Executive Directors. 

 – Minimum vesting is 0% of the target award level, threshold vesting is 45% of the target award 

 – Long-term incentive awards consist of performance shares which 

level, and maximum vesting is 250% of the target award level.

are granted each year.

 – Maximum long-term incentive face value at award of 575% of base salary for the Chief 

 – The use of free cash flow as the principal 

 – All awards vest not less than three years after the award based 

Executive and 525% for others Executive Directors.

performance measure ensures we apply prudent 
cash management and rigorous capital discipline 
to our investment decisions, whilst the use of TSR 
along with a performance period of not less than 
three years means that we are focused on the 
long-term interests of our shareholders.

on Group operational and external performance.

 – Dividend equivalents are paid in cash after the vesting date.

who have neither met their shareholding guideline nor increased their shareholding by 100% 

 – relative TSR against a peer group 

 – The Committee has the discretion to reduce long-term incentive grant levels for directors 

of salary during the year.

 – The awards that vest accrue cash dividend equivalents over the three year vesting period.

 – Awards vest to the extent performance conditions are satisfied. There is a mandatory holding 

period where 50% of the post-tax shares are released after vesting, a further 25% after the first 

anniversary of vesting, and the remaining 25% will be released after the second anniversary. 

is measured against stretching targets set 

at the beginning of the year.

 – The performance measures normally 

comprise of a mix of financial and strategic 

measures. Financial measures may include 

(but are not limited to) profit, revenue and 

cash flow with a weighting of no less than 

50%. Strategic measures may include (but 

are not limited to) customer appreciation 

KPIs such as net promoter score and 

brand consideration.

stretching targets set at the beginning 

of the performance period.

 – Vesting is determined based on the 

following measures:

 – adjusted free cash flow as our 

operational performance measure; and

of companies as our external 

performance measure.

 – Measures will normally be weighted 

2/3 to adjusted free cash flow and 1/3 

to relative TSR.

The remuneration policy table

The table below summarises the main components of the reward package for Executive Directors.

Purpose and link to strategy 

Operation 

Base salary

 – To attract and retain the best talent. 

 – Salaries are usually reviewed annually and fixed for 12 months 

83

Vodafone Group Plc   
Annual Report 2019 

Opportunity 
 – Average salary increases for existing Executive Committee members (including Executive 

Performance metrics
None.

Directors) will not normally exceed average increases for employees in other appropriate parts 
of the Group. Increases above this level may be made in specific situations. These situations 
could include (but are not limited to) internal promotions, changes to role, material changes 
to the business and exceptional company performance.

Pension

 – To remain competitive within the marketplace.

 – Executive Directors may choose to participate in the defined 

 – The pension contribution or cash payment is equal to 24% of annual gross salary. 

None.

Benefits

 – To aid retention and remain competitive within 

 – Travel related benefits. This may include (but is not limited to) 

the marketplace.

company car or cash allowance, fuel and access to a driver 

 – Benefits will be provided in line with appropriate levels indicated by local market practice in the 

None.

country of employment. 

 – We expect to maintain benefits at the current level but the value of benefit may fluctuate 
depending on, amongst other things, personal situation, insurance premiums and other 
external factors. 

commencing 1 July. Decision is influenced by:

 – level of skill, experience and scope of responsibilities 

of individual;

 – business performance, scarcity of talent, economic climate 

and market conditions;

 – increases elsewhere within the Group; and

 – external comparator groups (which are used for reference 

purposes only) made up of companies of similar size and 

complexity to Vodafone.

contribution pension scheme or to receive a cash allowance 

in lieu of pension.

where appropriate.

health checks.

 – Private medical, death and disability insurance and annual 

 – In the event that we ask an individual to relocate we would offer 

them support in line with Vodafone’s relocation or international 

assignment policies. This may cover (but is not limited to) 

relocation, cost of living allowance, housing, home leave, 

education support, tax equalisation and advice.

 – Legal fees if appropriate.

 – Other benefits are also offered in line with the benefits offered 

to other employees for example, our all-employee share plan, 

mobile phone discounts, maternity/paternity benefits, sick leave, 

paid holiday, etc.

Annual Bonus 

–Global Short-

Term Incentive 

Plan (‘GSTIP’)

 – To drive behaviour and communicate the key 

 – Bonus levels and the appropriateness of measures and 

priorities for the year.

weightings are reviewed annually to ensure they continue 

 – To motivate employees and incentivise 

to support our strategy.

delivery of performance over the one year 

 – Performance over the financial year is measured against 

operating cycle.

stretching financial and non-financial performance targets set 

 – The financial metrics are designed to both 

at the start of the financial year.

drive our growth strategies whilst also focusing 

 – The annual bonus is usually paid in cash in June each year for 

on improving operating efficiencies. The strategic 

performance over the previous year.

measures aim to ensure a great customer 

experience remains at the heart of what we do. 

Long-Term 

Incentive – 

Global Long-

Term Incentive 

Plan (‘GLTI’) 

 – To motivate and incentivise delivery of sustained 

 – Award levels and the framework for determining vesting 

performance over the long term.

are reviewed annually to ensure they continue to support 

 – To support and encourage greater shareholder 

our strategy.

share ownership.

are granted each year.

 – The use of free cash flow as the principal 

 – All awards vest not less than three years after the award based 

performance measure ensures we apply prudent 

on Group operational and external performance.

 – Dividend equivalents are paid in cash after the vesting date.

cash management and rigorous capital discipline 

to our investment decisions, whilst the use of TSR 

along with a performance period of not less than 

three years means that we are focused on the 

long-term interests of our shareholders.

 – Bonuses can range from 0–200% of base salary, with 100% paid for on-target performance. 

 – Performance over each financial year 

Maximum is only paid out for exceptional performance. 

is measured against stretching targets set 
at the beginning of the year.

 – The performance measures normally 

comprise of a mix of financial and strategic 
measures. Financial measures may include 
(but are not limited to) profit, revenue and 
cash flow with a weighting of no less than 
50%. Strategic measures may include (but 
are not limited to) customer appreciation 
KPIs such as net promoter score and 
brand consideration.

 – The target award level is 230% of base salary for the Chief Executive and 210% for other 

 – Performance is measured against 

alignment through a high level of personal 

 – Long-term incentive awards consist of performance shares which 

level, and maximum vesting is 250% of the target award level.

Executive Directors. 

 – Minimum vesting is 0% of the target award level, threshold vesting is 45% of the target award 

 – Maximum long-term incentive face value at award of 575% of base salary for the Chief 

Executive and 525% for others Executive Directors.

 – The Committee has the discretion to reduce long-term incentive grant levels for directors 

who have neither met their shareholding guideline nor increased their shareholding by 100% 
of salary during the year.

 – The awards that vest accrue cash dividend equivalents over the three year vesting period.

 – Awards vest to the extent performance conditions are satisfied. There is a mandatory holding 
period where 50% of the post-tax shares are released after vesting, a further 25% after the first 
anniversary of vesting, and the remaining 25% will be released after the second anniversary. 

stretching targets set at the beginning 
of the performance period.

 – Vesting is determined based on the 

following measures:

 – adjusted free cash flow as our 

operational performance measure; and

 – relative TSR against a peer group 
of companies as our external 
performance measure.

 – Measures will normally be weighted 

2/3 to adjusted free cash flow and 1/3 
to relative TSR.

OverviewStrategic ReportGovernanceFinancialsOther information84

Vodafone Group Plc   
Annual Report 2019 

Remuneration Policy (continued)

Notes to the remuneration policy table
Existing arrangements
We will honour existing awards to Executive Directors, and incentives, benefits and contractual arrangements made to individuals prior to their 
promotion to the Board and/or prior to the approval and implementation of this policy. For the avoidance of doubt this includes payments 
in respect of any award granted under the previous remuneration policy. This will last until the existing incentives vest (or lapse) or the benefits 
or contractual arrangements no longer apply.

Long-Term Incentive (‘GLTI’)
When referring to our long-term incentive awards we use the financial year end in which the award was made. For example, the “2017 award” 
was made in the financial year ending 31 March 2017. The awards are usually made in the first half of the financial year (the 2017 award was made 
in June 2016).

The extent to which awards vest depends on two performance conditions:

 – underlying operational performance as measured by adjusted free cash flow; and

 – relative Total Shareholder Return (‘TSR’) against a peer group median.

Adjusted free cash flow
The free cash flow performance is based on the cumulative adjusted free cash flow figure over the performance period. The detailed targets 
and the definition of adjusted free cash flow are determined each year as appropriate. The target adjusted free cash flow level is set by reference 
to our long-range plan and market expectations. We consider the targets to be critical to the Company’s long-term success and its ability 
to maximise shareholder value, and to be in line with the strategic goals of the Company. The Remuneration Committee sets these targets 
to be sufficiently demanding with significant stretch where only outstanding performance will be rewarded with a maximum payout.

The cumulative adjusted free cash flow vesting levels as a percentage of the award subject to this performance element are shown in the table 
below (with linear interpolation between points):

Performance
Below threshold
Threshold
Target
Maximum

Vesting percentage 
(% of FCF element) 
0%
18%
40%
100%

TSR outperformance of a peer group median
We have a limited number of appropriate peers and this makes the measurement of a relative ranking system volatile. As such, the  
outperformance of the median of a peer group is felt to be the most appropriate TSR measure. The peer group for the performance 
condition is reviewed each year and amended as appropriate.

The TSR vesting levels as a percentage of the award subject to this performance element are shown in the table below (with linear interpolation 
between points):

Below median
Median
Percentage outperformance of the peer group median equivalent to 65th percentile
Percentage outperformance of the peer group median equivalent to 80th percentile

Vesting percentage
(% of TSR element)
0%
18%
40%
100%

In order to determine the percentages for the equivalent outperformance levels above median, the Remuneration Committee seeks 
independent external advice.

Remuneration policy for other employees
While our remuneration policy follows the same fundamental principles across the Group, packages offered to employees reflect differences 
in market practice in the different countries, role and seniority.

For example, the remuneration package elements for our Executive Committee are essentially the same as for the Executive Directors with some 
minor differences, for example smaller levels of share awards and local or regional performance conditions where appropriate. The remuneration 
for the next level of management, our senior leadership team, again follows the same principles with local and individual performance 
aspects in the annual bonus targets and performance share awards. They also receive lower levels of share awards which are partly delivered 
in conditional share awards without performance conditions.

85

Vodafone Group Plc   
Annual Report 2019 

Estimates of total future potential remuneration from 2018 pay packages
The tables below provide estimates of the potential future remuneration for each of the Executive Directors based on the remuneration 
opportunity to be granted in the 2018 financial year. Potential outcomes based on different performance scenarios are provided for each 
Executive Director.

The assumptions underlying each scenario are described below.

Fixed

Consists of base salary, benefits and pension.
Base salary is at 1 July 2017.
Benefits are valued using the figures in the total remuneration for the 2017 financial year table on page 78 (of the 2017 report).
Pensions are valued by applying cash allowance rate of 24% of base salary at 1 July 2017.

Base
(£’000)
1,150
725

Benefits
(£’000)
27
Chief Executive 
Chief Financial Officer
29
Based on what a Director would receive if performance was in line with plan.
The target award opportunity for the annual bonus (‘GSTIP’) is 100% of base salary.
The target award opportunity for the long-term incentive (‘GLTI’) is 230% of base salary for the Chief Executive and 210% for the 
Chief Financial Officer. We assumed that TSR performance was at median. 
Two times the target award opportunity is payable under the annual bonus (‘GSTIP’).
The maximum levels of performance for the long-term incentive (‘GLTI’) are 250% of target award opportunity. We assumed 
that TSR performance was at or above the 80th percentile equivalent.
Long-term incentives consist of share awards only which are measured at face value i.e. no assumption for increase in share 
price or cash dividend equivalents payable.

Total fixed
(£’000)
1,453
928

Pension
(£’000)
276
174

On target

Maximum

All scenarios

Vittorio Colao, Chief Executive 

£’000

Nick Read, Chief Financial Officer

£’000

12,000

10,000

8,000

6,000

4,000

2,000

£5,248

50%

28%

22%

14%

£1,453

£10,366

64%

22%

Maximum

12,000

10,000

8,000

6,000

4,000

2,000

£928

£3,176

48%

29%

23%

15%

£6,184

62%

23%

Maximum

0
¢ Salary and benefits ¢ Annual bonus ¢ Long-term incentive

On target

Fixed

0
¢ Salary and benefits ¢ Annual bonus ¢ Long-term incentive

On target

Fixed

Recruitment remuneration
Our approach to recruitment remuneration is to pay no more than is necessary and appropriate to attract the right talent to the role. 

The remuneration policy table (pages 72 and 73) sets out the various components which would be considered for inclusion in the remuneration 
package for the appointment of an Executive Director. Any new Director’s remuneration package would include the same elements, 
and be subject to the same constraints, as those of the existing Directors performing similar roles. This means a potential maximum bonus 
opportunity of 200% of base salary and long-term incentive maximum face value of opportunity at award of 575% of base salary.

When considering the remuneration arrangements of individuals recruited from external roles to the Board, we will take into account the 
remuneration package of that individual in their prior role. We only provide additional compensation to individuals for awards foregone. 
If necessary we will seek to replicate, as far as practicable, the level and timing of such remuneration, taking into account also any remaining 
performance requirements applying to it. This will be achieved by granting awards of cash or shares that vest over a timeframe similar to those 
forfeited and if appropriate based on performance conditions. A commensurate reduction in quantum will be applied where it is determined that 
the new awards are either not subject to performance conditions or subject to performance conditions that are not as stretching as those of the 
awards forfeited.

Service contracts of Executive Directors
After an initial term of up to two years Executive Directors’ contracts have rolling terms and are terminable on no more than 12 months’ notice.

The key elements of the service contract for executives relate to remuneration, payments on loss of office (see below), and restrictions 
during active employment (and for 12 months thereafter). These restrictions include non-competition, non-solicitation of customers and 
employees etc.

Additionally, all of the Company’s share plans contain provisions relating to a change of control. Outstanding awards and options would normally 
vest and become exercisable on a change of control to the extent that any performance condition has been satisfied and pro-rated to reflect the 
acceleration of vesting.

OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
86

Vodafone Group Plc   
Annual Report 2019 

Remuneration Policy (continued)

Payments for departing executives
In the table below we summarise the key elements of our policy on payment for loss of office. We will of course, always comply both with the 
relevant plan rules and local employment legislation.

Provision 

Policy

Notice period and 
compensation for  
loss of office in 
service contracts

Treatment of annual bonus 
(‘GSTIP’) on termination 
under plan rules

Treatment of unvested 
long-term incentive awards 
(‘GLTI’) on termination 
under plan rules

 – 12 months’ notice from the Company to the Executive Director.

 – Up to 12 months’ base salary (in line with the notice period). Notice period payments will either be made 

as normal (if the executive continues to work during the notice period or is on gardening leave) or they will 
be made as monthly payments in lieu of notice (subject to mitigation if alternative employment is obtained).

 – The annual bonus will be pro-rated for the period of service during the financial year and will reflect the extent 

to which Company performance has been achieved.

 – The Remuneration Committee has discretion to reduce the entitlement to an annual bonus to reflect the 

individual’s performance and the circumstances of the termination.

 – An Executive Director’s award will vest in accordance with the terms of the plan and satisfaction of performance 
conditions measured at the normal completion of the performance period, with the award pro-rated for the 
proportion of the vesting period that had elapsed at the date of cessation of employment.

 – The Remuneration Committee has discretion to vary the level of vesting as deemed appropriate, and in particular 
to determine that awards should not vest for reasons which may include, at their absolute discretion, departure 
in case of poor performance, departure without the agreement of the Board, or detrimental competitive activity.

Pension and benefits

 – Generally pension and benefit provisions will continue to apply until the termination date.

 – Where appropriate other benefits may be receivable, such as (but not limited to) payments in lieu of accrued 

holiday and legal fees or tax advice costs in relation to the termination.

 – Benefits of relative small value may continue after termination where appropriate, such as (but not limited to) 

mobile phone provision.

In exceptional circumstances, an arrangement may be established specifically to facilitate the exit of a particular individual albeit that any such 
arrangement would be made within the context of minimising the cost to the Group. We will only take such a course of action in exceptional 
circumstances and where it is considered to be in the best interests of shareholders.

Chairman and Non-Executive Directors’ remuneration
Our policy is for the Chairman to review the remuneration of Non-Executive Directors annually following consultation with the Remuneration 
Committee Chairman. Fees for the Chairman are set by the Remuneration Committee.

Element
Fees

Policy
 – We aim to pay competitively for the role including consideration of the time commitment required. 

We benchmark the fees against an appropriate external comparator group. We pay fees to our Chairman and 
Senior Independent Director that include fees for chairmanship of any committees. We pay a fee to each of our 
other Non-Executive Directors and they receive an additional fee if they chair a committee. Non-executive fee 
levels are set within the maximum level as approved by shareholders as part of our Articles of Association.

Allowances

 – An allowance is payable each time a non-Europe-based Non-Executive Director is required to travel to attend 

Incentives

Benefits

Board and committee meetings to reflect the additional time commitment involved.

 – Non-Executive Directors do not participate in any incentive plans. 

 – Non-Executive Directors do not participate in any benefit plans. The Company does not provide any contribution 
to their pension arrangements. The Chairman is entitled to the use of a car and a driver whenever and wherever 
he is providing his services to or representing the Company. We have been advised that for Non-Executive 
Directors, certain travel and accommodation expenses in relation to attending Board meetings should be treated 
as a taxable benefit therefore we also cover the tax liability for these expenses.

Non-Executive Director service contracts
Non-Executive Directors are engaged on letters of appointment that set out their duties and responsibilities. The appointment of Non-Executive 
Directors may be terminated without compensation. Non-Executive Directors are generally not expected to serve for a period exceeding nine 
years. For further information refer to the “Nomination and Governance Committee” section of the Annual Report.

87

Vodafone Group Plc   
Annual Report 2019 

Annual Report on Remuneration

Remuneration Committee
In this section we give details of the composition of the Remuneration Committee and activities undertaken during the 2019 financial year. 
The Committee is comprised to exercise independent judgement and consists only of the following independent Non-Executive Directors:

Chairman: Valerie Gooding  
Committee members: Michel Demaré (appointed 27 July 2018), Dr Mathias Döpfner (until 27 July 2018), Renee James and Samuel Jonah

The Committee regularly consults with Nick Read, the Chief Executive, and Leanne Wood, the Chief Human Resources Officer, on various matters 
relating to the appropriateness of awards for Executive Directors and senior executives, though they are not present when their own compensation 
is discussed. During the year, and up until they stepped down from their respective positions, the Committee also consulted with Vittorio Colao and 
Ronald Schellekens, who were the previous incumbents of these positions, on these same matters. In addition, Adrian Jackson, the Group Reward 
and Policy Director, provides a perspective on information provided to the Committee, and requests information and analysis from external advisers 
as required. Rosemary Martin, the Group General Counsel and Company Secretary, advises the Committee on corporate governance guidelines and 
acts as secretary to the Committee.

External advisers
The Remuneration Committee seeks and considers advice from independent remuneration advisers where appropriate. The appointed advisers, 
Willis Towers Watson, were selected through a thorough process led by the Chairman of the Remuneration Committee at the time and were 
appointed by the Committee in 2007. The Chairman of the Remuneration Committee has direct access to the advisers as and when required, 
and the Committee determines the protocols by which the advisers interact with management in support of the Committee. The advice and 
recommendations of the external advisers are used as a guide, but do not serve as a substitute for thorough consideration of the issues by each 
Committee member. Advisers attend Committee meetings occasionally, as and when required by the Committee.

Willis Towers Watson is a member of the Remuneration Consultants’ Group and, as such, voluntarily operates under the Remuneration Consultants’ 
Group Code of Conduct in relation to executive remuneration consulting in the UK. This is based upon principles of transparency, integrity, 
objectivity, competence, due care and confidentiality by executive remuneration consultants. Willis Towers Watson has confirmed that it adheres 
to that Code of Conduct throughout the year for all remuneration services provided to Vodafone and therefore the Committee is satisfied that 
it is independent and objective. The Remuneration Consultants’ Group Code of Conduct is available at remunerationconsultantsgroup.com.

Adviser
Willis Towers Watson  Remuneration 

Appointed by 

Committee  
in 2007

Services provided to the Committee
Advice on market practice; governance; 
provision of market data on executive reward; 
reward consultancy; and performance analysis.

Note:
1  Fees are determined on a time spent basis.

Fees for services 
provided to the 
Committee 
£’0001
87

Other services provided to the Company
Reward and benefits consultancy; 
provision of benchmark data; pension 
administration; and insurance 
consultancy services.

2017 annual general meeting – Remuneration Policy voting results
At the 2017 annual general meeting there was a binding vote on our Remuneration Policy. Details of the voting outcomes are provided in the 
table below.

Remuneration Policy

Votes for
17,581,245,488

%
97.19

Votes against
507,704,367

%
2.81

Total votes
18,088,949,855

Withheld
55,312,703

2018 annual general meeting – Remuneration Report voting results
At the 2018 annual general meeting there was an advisory vote on our Remuneration Report. Details of the voting outcomes are provided in the 
table below.

Remuneration Report

Votes for
16,474,188,042

%
97.12

Votes against
488,883,471

%
2.88

Total votes
16,963,071,513

Withheld
463,720,332

Meetings
The Remuneration Committee had five formal meetings and four formal conference calls during the year. In addition, informal conference calls can 
also take place. The principal agenda items at the formal meetings were as follows:

Meeting 
May 2018

July 2018
November 2018
January 2019

March 2019

Agenda items
 – 2018 annual bonus achievement and 2019 targets/ranges
 – 2016 long-term incentive award vesting and 2019 targets/ranges
 – 2019 long-term incentive awards
 – 2020 annual bonus framework
 – Corporate governance matters
 – Gender Pay Gap
 – Remuneration arrangements across Vodafone
 – 2020 reward packages for the Executive Committee
 – Chairman and Non-Executive Director fee levels
 – 2019 Directors’ Remuneration Report

 – 2018 Directors’ Remuneration Report 
 – Shareholder Update
 – Corporate governance matters
 – External insights
 – Review of Remuneration Policy

 – Fair Pay at Vodafone
 – Committee’s Terms of Reference
 – Risk assessment

OverviewStrategic ReportGovernanceFinancialsOther information88

Vodafone Group Plc   
Annual Report 2019 

Annual Report on Remuneration (continued)

2019 remuneration
In this section we summarise the pay packages awarded to our Executive Directors for performance in the 2019 financial year versus 2018. 
Specifically we have provided a table that shows all remuneration that was earned by each individual during the year and computed a single total 
remuneration figure for the year. The value of the annual bonus (‘GSTIP’) reflects what was earned in respect of the year but will be paid out in cash 
in the following year. Similarly the value of the long-term incentive (‘GLTI’) reflects the share awards which will vest in June 2019 as a result of the 
performance through the three year period ended at the completion of our financial year on 31 March 2019.

The Remuneration Committee reviews all incentive awards prior to payment and uses judgement to ensure that the final assessments 
of performance are fair and appropriate. If circumstances warrant it, the Committee may adjust the final payment or vesting downwards. On this 
occasion, based on the fact that final annual bonus payout and final vesting level of long-term incentives awards under the GLTI were deemed 
to be an accurate reflection of performance and were considered fair and appropriate, the Committee did not use its discretion to adjust final 
outcomes. Further information on the Committee’s rationale for this decision can be found on page 79.

Board changes
Nick Read was appointed Chief Executive-Designate on 27 July 2018, and became Chief Executive on 1 October 2018. Nick’s 2019 single figure 
therefore reflects remuneration received both in respect of his current role, as well as in respect of his previous role as Chief Financial Officer. 
By comparison, Nick’s 2018 single figure solely reflects remuneration received in respect of his role as Chief Financial Officer.

Margherita Della Valle joined the Board as Chief Financial Officer on 27 July 2018. In line with the reporting regulations, the single figure for 
Margherita reflects remuneration received in respect of services rendered as a Board Director (i.e. from 27 July 2018 to 31 March 2019). This includes 
the value of performance share awards granted to her prior to her appointment to the Board which vest based on adjusted free cash flow 
performance over the three-year period to 31 March 2019.

Vittorio Colao retired from the Board on 30 September 2018. In line with the reporting regulations, the single figure for Vittorio reflects remuneration 
received in respect of services rendered as a Board Director (i.e. from 1 April 2018 to 30 September 2018). The single figure table does not include 
values in respect of Vittorio’s contractual loss of office payments which can instead be found on page 93. 

Total remuneration for the 2019 financial year (audited)

Salary/fees
Taxable benefits1
Annual bonus: GSTIP (see below for further detail)
Total long-term incentive: 

GLTI vesting during the year2
GLTI dividends3
Cash in lieu of pension
Other4
Total

Nick Read

Margherita Della Valle

Vittorio Colao

2019 
£’000
947 
29
922
1,012
816
196
129
1
3,040

2018 
£’000
722
24
927
2,337
1,936
401
173
1
4,184

2019 
£’000
476
13
418
220
186
34
48
–
1,1755

2018 
£’000
–
–
–
–
–
–
–
–
–

2019 
£’000
575 
13
505
1,632
1,316
316
138
1
2,864

2018 
£’000
1,150
25
1,471
4,466
3,700
766
276
1
7,389

Notes: 
1  Taxable benefits include amounts in respect of:  – Private healthcare (2019: Nick Read £2,612, Margherita Della Valle £1,760, Vittorio Colao £937; 2018: Nick Read £2,482; Vittorio Colao £2,482); 

– Cash car allowance £19,200 p.a.; and 
– Travel (2019: Nick Read £6,797, Margherita Della Valle £194, Vittorio Colao £1,663; 2018: Nick Read £2,479, Vittorio Colao £2,864).

2  The value shown in the 2018 column is the award which vested on 26 June 2018 and is valued using the execution share price on 26 June 2018 of 182.42 pence. The value shown in the 2019 

column is the award which vests on 30 June 2019 and is valued using an average closing share price over the last quarter of the 2019 financial year of 142.25 pence. 

3  Nick Read and Vittorio Colao also receive a cash award, equivalent in value to the dividends that would have been paid during the vesting period on any shares that vest . The dividend value 
shown in 2019 relates to awards vesting on 30 June 2019. Margherita Della Valle’s figure reflects the value of dividend equivalent awards accrued during the performance period in respect 
of the award vesting on 30 June 2019.

4  Reflects the value of the SAYE benefit which is calculated as £375 x 12 months x 20% to reflect the discount applied based on savings made during the year.
5 

In line with our SEC reporting requirements, total remuneration received by Margherita Della Valle in respect of the period 1 April 2018 to 31 March 2019, inclusive of payments received whilst 
Deputy Chief Financial Officer, was £1,488k.

2019 annual bonus (‘GSTIP’) payout (audited)
In the table below we disclose our achievement against each of the performance measures and targets in our annual bonus (‘GSTIP’) and the 
resulting total annual bonus payout level for the year ended 31 March 2019 of 87.8% of target. This is applied to the target bonus level of 100% 
of base salary for each executive. Commentary on our performance against each measure is provided below the table.

Performance measure
Service revenue
Adjusted EBIT
Adjusted free cash flow
Customer appreciation KPIs 
Total annual bonus payout level

Payout at  
target  
performance 
100%
20%
20%
20%
40%
100%

Payout at  
maximum 
performance 
200%
40%
40%
40%
80%
200%

Actual 
payout
(% of target)
14.3%
16.3%
20.2%
37.0%
87.8%

Threshold 
performance 
level 
€bn
37.4
3.4
4.5
See below for further details

Target 
performance  
level
€bn
39.4
4.4
5.4

Maximum 
performance 
level 
€bn
41.3
5.3
6.2

Actual
performance
level1
€bn
38.8
4.2
5.4

Note:
1  These figures are adjusted to include the removal of the impact of M&A, foreign exchange movements and any changes in accounting treatment.

89

Vodafone Group Plc   
Annual Report 2019 

Financial metrics
During the year under review, free cash flow performance was in line with target performance level. A number of our European markets recorded 
above target performance, including Italy and Hungary, whilst Egypt and Turkey also recorded above target performance. This was however offset 
by particularly challenging results in Spain.

Service revenue and adjusted EBIT results were below target, mainly driven by below target performance in Spain and the UK.

Customer appreciation KPIs
An assessment of performance under the customer appreciation KPIs measure was conducted on a market by market basis. Each market was 
assessed against a number of different metrics which included:

 – Net Promoter Score for both Consumer and Enterprise business units.

 – Brand consideration for Enterprise and both Consumer user and Consumer non-user.

 – Churn, revenue market share and ARPU.

In respect of the measures included under the customer appreciation KPIs, net promoter score is used as a measure of the extent to which our 
customers would recommend us, whilst brand consideration acts as a measure of the percentage of people who would consider using a certain 
brand as their telecoms provider. 

Both measures utilise data from our local markets which is collected and validated for quality and consistency by independent third party agencies. 
The data is sourced from studies involving both our own customers and customers of our competitors for the NPS measure, and both Vodafone 
users and non-users for the brand consideration measure. In formulating a final assessment of performance under the customer appreciation KPIs 
other relevant customer factors such as churn, revenue market share, and service levels are considered. 

Overall Group performance was below target for the year reflecting our current market positions, in the markets where such metrics are measured, 
of:

 – Being ranked number 1 for Consumer NPS in 17 of 25 markets.

 – Being ranked number 1 for Business NPS in 15 of 20 markets.

 – Being ranked number 1 for Non-User Consumer Brand Consideration in 17 of 24 markets.

Once these figures are adjusted to reflect changes in measured markets, they illustrate a decrease in the number of markets where we are leaders 
for Consumer NPS, an increase in the number of markets where we are leaders for Business NPS, and a maintenance in the number of markets 
where we are number 1 for non-user consumer brand consideration compared to last year. Further information on specific region and market 
performance is provided below.

Although the continued work and passion of our people has seen us gain or retain leadership positions in a number of our markets, the Committee 
continues to assess performance against stretching targets reflecting our strategic ambitions in customer engagement in what remains a highly 
competitive market. 

It is within this context that overall performance against our Customer Appreciation KPIs metrics during the year was judged to be below target. 
The aggregated performance for the regions and the Group is calculated on a revenue-weighted average to give an overall achievement

Europe
Rest of the World (‘RoW’)
Group

Customer appreciation KPIs Achievement 
(% of target)
90.0%
102.5%
92.5%

The achievement percentage for Europe includes strong performance in Hungary and Portugal with the former extending our leadership position 
in both Consumer and Business NPS, and the latter now positioned as clear first place in non-user brand consideration. In the UK we retained our 
number 1 spot in Business NPS and improved our Consumer NPS although further improvement is required to gain leadership on this metric.

The achievement percentage for RoW reflects strong performance in Turkey where we regained our leadership position in Consumer NPS and 
significantly improved our score in Business NPS. Performance in this region also reflects improved performance in Egypt where we increased our 
scores and retained leadership in both NPS categories.

2019 annual bonus (‘GSTIP’) amounts
Nick Read
Margherita Della Valle1
Vittorio Colao2

Notes:
1  Reflects annual bonus amounts in respect of the period 27 July 2018 to 31 March 2019.
2  Reflects pro-rated bonus  (for further details see page 93).

Base salary
£’000
1,050
700
1,150

Target bonus
% of base salary
100%
100%
100%

2019 payout
% of target
87.8%
87.8%
87.8%

Actual payment 
£’000
922
418
505

OverviewStrategic ReportGovernanceFinancialsOther information90

Vodafone Group Plc   
Annual Report 2019 

Annual Report on Remuneration (continued)

Long-term incentive (‘GLTI’) award vesting in June 2019 (audited)
The 2017 long-term incentive (‘GLTI’) awards which were made in June 2016 will vest at 40.1% of maximum (100.2% of target) in June 2019. 
The performance conditions for the three year period ending in the 2019 financial year are as follows:

Adjusted free cash flow measure 
Below threshold
Threshold
Target
Maximum

£bn
<9.95
9.95
11.80
13.65

0.0% p.a.
(Up to median)
0%
50%
100%
125%

4.5% p.a.
(65th percentile equivalent)
0%
75%
150%
187.5%

TSR outperformance

9.0% p.a.
(80th percentile equivalent)
0%
100%
200%
250%

TSR peer group
Bharti
BT Group
Deutsche Telekom
MTN

Orange
Telecom Italia
Telefónica

The adjusted free cash flow for the three year period ended on 31 March 
2019 was £11.81 billion. This compares with a target of £11.80 billion and 
a threshold of £9.95 billion. 

The chart to the right shows that our TSR performance over the three 
year period ended on 31 March 2019 was below that of the median 
of our comparator group resulting in no additional uplift from the TSR 
multiplier as part of the vesting.

Using the combined payout matrix above, this performance resulted 
in a payout of 100.2% of target (40.1% of maximum).

The combined vesting percentages are applied to the target number 
of shares granted as shown below.

2017 GLTI award: TSR performance 
(growth in the value of a hypothetical US$100 holding over the 
performance period, six month averaging)

140

130

120

110

100

90

80

70

60

100

101

96

100

102
93

85

119

105

96

126

106

104

123

99

91

113

86

73

03/16

09/16

03/17

09/17

03/18

09/18

03/19

Vodafone Group

Median of peer group

Outperformance of median of 9% p.a.

2017 GLTI performance share awards vesting in June 2019
Nick Read
Margherita Della Valle1
Vittorio Colao2

Maximum  
number  
of shares
1,432,123
306,547
3,078,938

Target  
number  
of shares
572,849
153,273
1,231,575

Adjusted free cash 
flow performance 
payout 
% of target 
100.2%
100.6%
100.2%

TSR multiplier
1.00 times
N/A
1.00 times

Overall vesting
% of target
100.2%
100.6%
100.2%

Number of  
shares vesting
573,708
154,254
925,066

Value of
shares vesting
(’000)
£816
£220
£1,316

Notes:
1  These performance shares reflect an award granted to Margherita Della Valle prior to her appointment to the Board (including indicative dividend equivalent shares). The award was subject 

to adjusted free cash flow performance in line with the ranges outlined above.

2  The number and value of shares vesting for Vittorio Colao reflect the pro-rated amount paid in respect of time served.

These share awards will vest on 30 June 2019. Specified procedures are performed by PricewaterhouseCoopers LLP over the adjusted free cash 
flow to assist with the Committee’s assessment of performance. The performance assessment in respect of the TSR measure is undertaken by Willis 
Towers Watson. Details of how the plan works can be found in the Policy Report that was approved at the 2014 AGM.

Long-term incentive (‘GLTI’) awarded during the year (audited)
The independent performance conditions for the 2019 long-term incentive awards made in June 2018 are adjusted free cash flow and TSR 
performance as follows:

Adjusted FCF Performance
(2/3 of total award)
Below threshold
Threshold
Target
Maximum

TSR Performance
(1/3 of total award)
Below threshold
Threshold
Target
Maximum

TSR peer group
Bharti
Orange

Adjusted FCF performance 
(€bn)
<15.15
15.15
17.00
18.85

TSR outperformance
Below median
Median
5.0% p.a. (65th percentile equivalent)
10.0% p.a. (80th percentile equivalent)

Vesting percentage 
(% of FCF element) 
0%
18%
40%
100%

Vesting percentage 
(% of TSR element) 
0%
18%
40%
100%

BT Group
Royal KPN

Deutsche Telekom
Telecom Italia

Liberty Global
Telefónica

MTN

91

Vodafone Group Plc   
Annual Report 2019 

Conditional awards of shares made to Executive Directors in June 2018 were as follows:

2019 GLTI performance share awards made in June 2018
Nick Read
Margherita Della Valle

Number of shares awarded

Face value of shares awarded1

Target  
vesting level
(40% of max)
1,311,217
798,132

Maximum  
vesting level
3,278,043
1,995,330

Target  
vesting level
 £2,415,262
 £1,470,159

Maximum  
vesting level
£6,038,155
£3,675,398

Proportion of 
maximum award 
vesting at minimum 
performance

Performance  
period end
1/5th 31 Mar 2021
1/5th 31 Mar 2021

Note:
1  Face value calculated based on the closing share price on 25 June 2018 (day immediately preceding the date of grant) of 184.2 pence. 

Dividend equivalents on the shares that vest are paid in cash after the vesting date.

Outstanding awards
The structure for awards made in August 2017 (vesting August 2020) and June 2018 (vesting June 2021) is set out on the previous page. 
Further details on the structure of these awards, and relevant targets, can be found in the Annual Report on Remuneration of the relevant year.

All-employee share plans
During the year the Executive Directors were eligible to participate in the Vodafone Group Sharesave Plan which is open to UK all-employees.

The Vodafone Sharesave Plan is an HM Revenue & Customs (‘HMRC’) approved scheme open to all staff permanently employed by a Vodafone 
company in the UK as of the eligibility date. Options under the plan are granted at up to a 20% discount to market value. Executive Directors’ 
participation is included in the option table on page 92.

Pensions (audited)
During the 2019 financial year the Executive Directors received a cash allowance of 24% of base salary until 27 July 2018, after which they received 
a cash allowance of 10% of base salary. 

Margherita Della Valle accrued benefits of £6,801 under the defined contribution pension plan in respect of the period she served on the Board during 
the year. Neither Nick Read, Margherita Della Valle, or Vittorio Colao have participated in a defined benefit scheme whilst an Executive Director.

The Executive Directors are provided benefits in the event of death in service. They also have an entitlement under a long-term disability plan from 
which 2/3 of base salary, up to a maximum benefit determined by the insurer, would be provided until the state pension age. In respect of the Executive 
Committee members, the Group has made aggregate contributions of £264,818 (2018: £256,913) into defined contribution pension schemes.

Alignment to shareholder interests (audited)
Current levels of ownership by the Executive Directors, and the date by which the goal should be or should have been achieved, are shown below. 
The values are calculated using an average share price over the six months to 31 March 2019 of 149.27 pence. 

Based on this valuation price, both Executive Directors are currently below their shareholding goals. In respect of Nick Read, this reflects a decrease 
in the valuation of his holding from 634% of salary, as stated in the 2018 report, to 402% as stated in the table below. This decrease is due to the 
2019 measurement being calculated on Nick’s latest base salary since becoming Chief Executive (compared to the 2018 figure which was based 
on his salary as Chief Financial Officer), and the movement in share price since the previous measurement date. The number of shares Nick has 
beneficial ownership of has increased from 2,113,416 to 2,825,550 over the same period.

Margherita Della Valle joined the Board on 27 July 2018 and will continue to work towards achieving her goal prior to July 2023.

At 31 March 2019
Nick Read
Margherita Della Valle
Vittorio Colao (position at retirement)

Goal as a %  
of salary
500%
400%
N/A

Current %  
of salary held
402%
180%
N/A

% of goal  
 achieved
80%
45%
N/A

Number 
of shares owned
2,825,550
846,302
13,263,145

Value of  
shareholding
£4.2m
£1.3m
£19.8m

Date for goal 
to be achieved
July 2023
July 2023
N/A

The shareholding goals include a post employment condition whereby the Executive Directors will be required to continue to meet their guideline 
until all long-term incentives have vested. If this condition is not met, then any unvested GLTI awards will normally be forfeited. 

Collectively the Executive Committee including the Executive Directors owned 17,221,392 million Vodafone shares at 31 March 2019, with a value 
of over £25.7 million. None of the Executive Committee members’ shareholdings amounts to more than 1% of the issued shares in that class 
of share, excluding treasury shares.

Directors’ interests in the shares of the Company (audited)
A summary of interests in shares and scheme interests of the Directors who served during the year is given below. Margherita Della 
Valle’s outstanding GLTR shares were granted prior to her appointment to the Board. More details of the performance shares and options follows.

At 31 March 2019
Executive Directors
Nick Read
Margherita Della Valle
Vittorio Colao (position at retirement)
Total

Total number  
of interests in shares 
(at maximum)1

Unvested without 
performance conditions
(Granted prior to 
appointment to the Board )

Unvested with  
performance conditions
(at target)

Unvested with  
performance conditions
(at maximum)

SAYE  
(unvested without 
performance conditions)

Share Plans

Share options

9,222,245
3,573,007
19,307,917
32,103,169

–
146,276
–
146,276

2,553,440
1,090,679
2,412,378
6,056,497

6,383,603
2,580,429
6,030,946
14,994,978

13,292
–
13,826
27,118

Note:
1  This includes both owned shares and the maximum number of unvested shares.

OverviewStrategic ReportGovernanceFinancialsOther information92

Vodafone Group Plc   
Annual Report 2019 

Annual Report on Remuneration (continued)

The total number of interests in shares includes interests of connected persons, unvested share awards and share options.

At 31 March 2019
Non-Executive Directors
Sanjiv Ahuja
Sir Crispin Davis 
Michel Demaré
Dr Mathias Döpfner (position upon retirement)
Dame Clara Furse 
Valerie Gooding
Renee James
Samuel Jonah
Gerard Kleisterlee
Maria Amparo Moraleda Martinez
David Nish

Note:
1  One ADR is equivalent to ten ordinary shares.

Total number  
of interests 
in shares

14,000 (ADRs)1
34,500
100,000
11,500
75,000
28,970
27,272
30,190
220,000 
30,000
107,018

At 14 May 2019 and during the period from 1 April 2019 to 14 May 2019, no Director had any interest in the shares of any subsidiary company. 
Other than those individuals included in the tables above who were Board members at 31 March 2019 members of the Group’s Executive 
Committee at 31 March 2019 had an aggregate beneficial interest in 13,549,540 ordinary shares of the Company. At 14 May 2019 the Directors had 
an aggregate beneficial interest in 4,464,802 ordinary shares of the Company and the Executive Committee members had an aggregate beneficial 
interest in 12,801,032 ordinary shares of the Company. The change in the number of shares held by the Executive Committee reflects a change 
in membership during this period. None of the Directors or the Executive Committee members had an individual beneficial interest amounting 
to greater than 1% of the Company’s ordinary shares.

The Directors’ total number of interests in shares did not change during the period from 1 April 2019 to 14 May 2019.

Performance shares
The maximum number of outstanding shares that have been awarded to Directors under the long-term incentive (‘GLTI’) plan are currently as follows:

GLTI performance share awards 
Nick Read
Margherita Della Valle1
Vittorio Colao

2017 award
Awarded: June 2016
Performance period ending: March 2019
Vesting date: June 2019
Share price at grant: 216.8 pence
1,432,123
259,174 
3,078,938

2018 award
Awarded: August 20171
Performance period ending: March 2020
Vesting date: August 20201
Share price at grant: 224.0 pence1
1,673,437
260,764 
2,952,008

2019 award
Awarded: June 2018
Performance period ending: March 2021
Vesting date: June 2021
Share price at grant: 184.2 pence
3,278,043
1,995,330
–

Note:
1  Margherita Della Valle’s 2018 award was granted in June 2017 at a price of 223.7 pence and will subsequently vest in June 2020. 

Details of the performance conditions for the awards can be found on page 90. Margherita Della Valle’s 2017 and 2018 awards are subject 
to adjusted free cash flow only.

Share options
The following information summarises the Executive Directors’ options under the Vodafone Group 2008 Sharesave Plan (‘SAYE’). HMRC approved 
awards may be made under all of the schemes mentioned. No other Directors have options under any schemes and, other than under the SAYE, 
no options have been granted since 2007. Options under the Vodafone Group 2008 Sharesave Plan were granted at a discount of 20% to the market 
value of the shares at the time of the grant. No other options may be granted at a discount.

At  
1 April 2018  
or date of 
appointment

Number 
of shares

Options  
granted  
during the  
2019 financial 
year

Number  
of shares

Options  
exercised  
during the  
2019 financial  
year

Options  
lapsed  
during the  
2019 financial 
year

Number  
of shares

Number  
of shares

Options  
held at  
31 March 2019

Number 
of shares

Option  
price

Pence1

Date from  
which 
exercisable

Market  
price on  
exercise

Expiry date

Pence

Gain on  
exercise

4,854
8,438
13,292

–
–
–

–
–
–

–
–
–

4,854 154.51 Apr 2022 Sep 2022
8,438 177.75 Sep 2022 Feb 2023

13,292

–
–
–

–
–
–

Grant date

Mar 2017
Jul 2017

Nick Read
SAYE
SAYE
Total

Note:
1  The closing trade share price on 31 March 2019 was 139.80 pence. The highest trade share price during the year was 213.95 pence and the lowest price was 131.36 pence.

At 14 May 2019 there had been no change to the Directors’ interests in share options from 31 March 2019.

Other than those individuals included in the table above, at 14 May 2019 members of the Group’s Executive Committee held options for 36,952 
ordinary shares at prices ranging from 154.5 pence to 189.2 pence per ordinary share, with a weighted average exercise price of 162.4 pence per 
ordinary share exercisable at dates ranging from 1 September 2019 to 1 April 2022.

Margherita Della Valle, Hannes Ametsreiter, Aldo Bisio, António Coimbra, Ahmed Essam, Rosemary Martin, Joakim Reiter, Serpil Timuray and Leanne 
Wood held no options at 14 May 2019.

93

Vodafone Group Plc   
Annual Report 2019 

Loss of office payments (audited)
Vittorio Colao retired on 30 September 2018 having worked four months and 17 days of his 12 month notice period. Vittorio was entitled to receive 
payments in lieu of notice each month for the remainder of his notice period subject to mitigation. Vittorio received the equivalent of six months 
salary (£575,000) for the period 1 October 2018 to 31 March 2019. The remaining payments in lieu of notice in respect of the period from 1 April 
2019 to 14 May 2019 (£139,113) were paid in April 2019 and May 2019 respectively.

Since Vittorio was employed for part of the 2019 financial year his annual bonus payment (as disclosed on pages 88 and 89) was pro-rated for time 
served (i.e. to 30 September 2018). Vittorio’s 2017 GLTI award, the final vesting of which is described on page 90, will also be pro-rated for time 
worked and will vest at the normal vesting date.

Vittorio’s outstanding 2018 GLTI award will be pro-rated on a time worked basis and will vest, subject to performance, at the normal vesting date 
in accordance with the share plan rules. 

Vittorio received no further payments other than those stated above, and, other than the pro-rated 2018 GLTI award detailed above, will receive 
no further payments or benefits aside from the provision of a SIM card for his personal use at the Company’s expense for a period of three years 
commencing 1 October 2018.

Payments to past Directors (audited)
During the 2019 financial year Lord MacLaurin received benefit payments in respect of security costs as per his contractual arrangements. 
These costs exceeded our de minimis threshold of £5,000 p.a. and, including the tax paid, were £23,186 (2018: £9,411).

Fees retained for external non-executive directorships
Executive Directors may hold positions in other companies as non-executive directors and retain the fees. 

During the year ended 31 March 2019 Nick Read served as a non-executive director on the board of Booker Holdings Inc. where he retained fees 
of $335,000. Margherita Della Valle served as a non-executive director on the board of Centrica plc where she retained fees of £66,651 in respect 
of the period since 27 July 2018. Margherita stepped down from the board of Centrica plc on 12 May 2019.

Vittorio Colao served as a non-executive director on the boards of Unilever N.V. and Unilever PLC. Vittorio retained fees of €63,500 in respect of the 
period to 30 September 2018 (2017: €54,474 and £42,500).

Assessing pay and performance
In the table below we summarise the Chief Executive’s single figure 
remuneration over the past ten years, as well as how our variable pay 
plans have paid out in relation to the maximum opportunity. This can 
be compared with the historic TSR performance over the same period. 
The chart below shows the performance of the Company relative to the 
STOXX Europe 600 Index over a ten year period. The STOXX Europe 600 
Index was selected as this is a broad-based index that includes many 
of our closest competitors. It should be noted that the payout from the 
long-term incentive plan is based on the TSR performance shown in the 
chart on page 90 and not this chart.

Ten year historical TSR performance 
(growth in the value of a hypothetical €100 holding over ten years) 

325

275

225

175

125

75

267

322

279

155

190

167

170

168

215

193

227

100

137

310

245

287

288

285

276

305

217

03/09 03/10 03/11 03/12 03/13 03/14

03/15

03/16

03/17

03/18

03/19

Vodafone Group

STOXX Europe 600 Index

Financial year remuneration for Chief Executive 
Single figure of total remuneration £’000
Annual variable element (actual award versus max opportunity) 64% 62% 47% 33% 44% 56% 58% 47% 64%
0% 23% 44% 67%
Long-term incentive (vesting versus max opportunity)

2015
3,350 7,022 15,767 11,099 8,014 2,810 5,224 6,332 7,389 2,8642 1,6573

25% 31% 100% 57% 37%

44%
40%

2018

2016

2019

2013

2014

2012

2017

2011

20101

Notes:
1  The single figure reflects share awards which were granted in 2006 and 2007, prior to Vittorio Colao’s appointment to Chief Executive in 2008.
2  Reflects the single figure in respect of Vittorio Colao for the period to 30 September 2018.
3  Reflects the single figure in respect of Nick Read for the period from 1 October 2018.

Change in the Chief Executive’s remuneration between 2018 and 2019
In the table below we show the percentage change in the Chief Executive’s remuneration (salary, taxable benefits and annual bonus payment) 
between the 2018 and 2019 financial years compared to the average for other Vodafone Group employees who are measured on comparable 
business objectives and who have been employed in the UK since 2018 (per capita). Vodafone has employees based all around the world and some 
of these individuals work in countries with very high inflation therefore a comparison to Vodafone’s UK-based Group employees is more appropriate 
than to all employees.

In line with the regulations, the table below calculates the percentage change in the Chief Executive’s remuneration by comparing Nick Read’s 2019 
remuneration with Vittorio Colao’s 2018 remuneration. This reflects the change in incumbent as detailed on page 88.

Item
Base salary
Taxable benefits 
Annual bonus

Chief Executive
-17.7%
16.0%
-37.3%

Percentage change from 2018 to 2019

Other Vodafone Group employees  
employed in the UK
5.1%
1.5%
-23.9%

OverviewStrategic ReportGovernanceFinancialsOther information94

Vodafone Group Plc   
Annual Report 2019 

Annual Report on Remuneration (continued)

CEO pay ratio
The following table sets out our CEO pay ratio figures in respect of 2019. Although disclosure in this area is not required until 2020, the Committee 
agreed that given the methodology for calculating these figures is now available, it was appropriate to disclose early. 

The CEO single figure used in the calculation of the 2019 ratios reflects a blended figure for Vittorio Colao and Nick Read, recognising the change 
in incumbency for this role during the year.

CEO Single Figure: £4,522k

Year
2019

Method
Option B

25th percentile pay ratio
174:1

Median pay ratio
111:1

75th percentile pay ratio
60:1

The calculation methodology used reflects Option B as defined under the relevant regulations. This utilises data analysed within our Gender Pay Gap 
report, with employees at the three quartiles identified from this analysis and their respective single figure values calculated.

To ensure this data accurately reflects individuals at such quartiles, the single figure values for individuals immediately above and below the 
identified employee at each quartile within the Gender Pay Gap analysis were also reviewed. 

Year
2019

Supporting information
Salary
Total pay

25th percentile pay ratio
£22.7k
£26.1k

Median pay ratio
£36.4k
£40.8k

75th percentile pay ratio
£65.0k
£75.5k

Relative spend on pay
The chart below shows both the dividends distributed in the year and the total cost of remuneration in the Group.

Relative importance of spend on pay

€m

6,000

5,000

4,000

3,000

2,000

1,000

0

3,961

4,022

5,076

5,267

2018

2019

Distributed by way of dividends

2018
Overall expenditure on 
remuneration for all employees

2019

For more details on dividends and expenditure on remuneration for all employees, please see pages 144 and 171 respectively.

2019 remuneration for the Chairman and Non-Executive Directors (audited)

Chairman

Gerard Kleisterlee

Senior Independent Director

Valerie Gooding

Non-Executive Directors

Sanjiv Ahuja (appointed 9 November 2018)
Sir Crispin Davis 
Michel Demaré (appointed 1 February 2018)
Dame Clara Furse
Renee James2
Samuel Jonah2
Maria Amparo Moraleda Martinez (appointed 1 June 2017)
David Nish

Former Non-Executive Directors

Dr Mathias Döpfner (retired 27 July 2018)

Total

2019 
£’000

644

165

45
115
115
115
139
151
115
140

Salary/fees

2018 
£’000

625

157

–
115
19
115
139
151
96
132

2019 
£’000

Benefits1

2018 
£’000

86

7

–
1
17
2
17
15
18
37

85

10

–
5
6
6
19
12
21
24

2019 
£’000

730

172

45
116
132
117
156
166
133
177

Total

2018 
£’000

710

167

–
120
25
121
158
163
117
156

38
1,782

115
1,664

–
200

5
193

38
1,982

120
1,857

Notes:
1  We have been advised that for Non-Executive Directors, certain travel and accommodation expenses in relation to attending Board meetings should be treated as a taxable benefit. The table 

above includes these travel expenses and the corresponding tax contribution. 

2  Salary/fees include an additional allowance of £6,000 per meeting for Directors based outside Europe.

95

Vodafone Group Plc   
Annual Report 2019 

2020 remuneration
Details of how the Remuneration Policy will be implemented for the 2020 financial year are set out below.

As set out in the Letter from the Remuneration Committee Chairman, prior to reviewing executive remuneration arrangements the Committee 
was fully briefed on remuneration arrangements elsewhere in the business. This included a detailed discussion on the structure of remuneration 
offerings at each level of the business and how pay at these levels is determined.

The cumulative effect of these discussions was that the Committee was able to make decisions in respect of executive remuneration within the 
context of how, and appreciating the rationale for why, remuneration arrangements evolve across the different levels within the organisation.

2020 base salaries
In March 2019 the Committee reviewed executive remuneration arrangements against the following comparator groups: 

1)  A EuroTop peer group constituting the top 50 European companies (excluding financial services companies) and a few other select companies 

relevant to the TelCo sector; and

2) The FTSE 30 (excluding financial services companies). 

Following this review, the Committee agreed that the salaries for both the Chief Executive and Chief Financial Officer would remain unchanged at:

 – Chief Executive: Nick Read £1,050,000; and

 – Chief Financial Officer: Margherita Della Valle £700,000.

The average salary increase for Executive Committee members will be 1.6% – this compares to a budget of 2.1% which is based on an average of the 
relevant local market budget for each Executive Committee member,

Pension
Pension arrangements for both the Chief Executive and the Chief Financial Officer will remain unchanged at 10% of salary, in line with the level for 
the wider UK population.

2020 annual bonus (‘GSTIP’)
The performance measures and weightings for 2020, are outlined below.

 – service revenue (25%);

 – adjusted EBIT (25%);

 – adjusted free cash flow (25%); and

 – customer appreciation KPIs (25%). This includes an assessment of churn, revenue market share, and Net Promoter Score1 (‘NPS’).

Note:
1  The assessment of NPS utilises data collected in our local markets which is validated for quality and consistency by independent third party agencies.

The customer appreciation metric was introduced in the 2016 financial year with a weighting of 40%. This reflected our significant focus at the time 
on Customer Experience and Customer Obsession which formed the core of our CXX strategic programme.

Whilst customer experience remains crucial to our future success, the key aims of the CXX programme are now embedded in our day-to-day 
business. As such, for 2020, we will rebalance the performance conditions by equally weighting all measures at 25%. 

Due to the potential impact on our commercial interests, annual bonus targets are considered commercially sensitive and therefore will be disclosed 
in the 2020 Remuneration Report following the completion of the financial year.

Long-term incentive (‘GLTI’) awards for 2020
Awards for 2020 will be made in line with the arrangements described in our policy on pages 82 to 84. Vesting of the 2020 award will be subject 
to the performance of adjusted free cash flow (2/3 of total award) and TSR (1/3 of total award). The details for the 2020 award targets are provided 
in the table below (with linear interpolation between points). 

Following the annual review of the performance measures which included a review of analysis provided by the Committee’s external advisers, 
the Committee decided that, in light of its geographical focus compared to our own strategic priorities, Bharti should be removed from the peer 
group for the 2020 award. Full details of the peer group for the 2020 award are provided on the following page.

The Committee further determined that the TSR outperformance range for the 2020 award should continue to be set at the 65th and 80th 
percentile equivalents for target and maximum performance respectively. For the 2020 award, this equates to outperformance of 4.25% p.a. 
at target and 8.50% p.a. at maximum.

Adjusted FCF Performance
(2/3 of total award)
Below threshold
Threshold
Target
Maximum

Adjusted FCF performance 
(€bn)
<15.85
15.85
17.70
19.55

Vesting percentage 
(% of FCF element) 
0%
18%
40%
100%

OverviewStrategic ReportGovernanceFinancialsOther information96

Vodafone Group Plc   
Annual Report 2019 

Annual Report on Remuneration (continued)

TSR Performance
(1/3 of total award)
Below threshold
Threshold
Target
Maximum

TSR peer group
BT Group
Orange

TSR outperformance
Below median
Median
4.25% p.a. (65th percentile equivalent)
8.50% p.a. (80th percentile equivalent)

Vesting percentage 
(% of TSR element) 
0%
18%
40%
100%

Deutsche Telekom
Royal KPN

Liberty Global
Telecom Italia

MTN
Telefónica

2020 remuneration for the Chairman and Non-Executive Directors
For the 2019 review the fees for our Chairman and non-executives have been benchmarked against the FTSE 30 (excluding financial services 
companies). Following the review it was agreed that no changes will be made to the current fee levels which are set out in the table below.

Position/role
Chairman1
Non-Executive Director
Additional combined fee for Senior Independent Director and Chairman of the Remuneration Committee
Additional fee for Chairmanship of Audit and Risk Committee

Note:
1  The Chairman’s fee also includes the fee for the Chairmanship of the Nominations and Governance Committee.

Fee payable £’000 
650
115
50
25

For 2020 the allowance payable each time a non-Europe-based Non-Executive Director is required to travel to attend Board and Committee 
meetings to reflect the additional time commitment involved is £6,000.

Further remuneration information

Dilution
All awards are made under plans that incorporate dilution limits as set out in the guidelines for share incentive schemes published by the 
Investment Association. The current estimated dilution from subsisting executive awards, including the planned June 2019 awards, is approximately 
2.7% of the Company’s share capital at 31 March 2019 (2.7% at 31 March 2018), whilst from all-employee share awards it is approximately 
0.3% (0.4% at 31 March 2018). This gives a total dilution of 3.0% (3.1% at 31 March 2018).

Service contracts
The terms and conditions of appointment of our Directors are available for inspection at the Company’s registered office during normal business 
hours and at the annual general meeting (for 15 minutes prior to the meeting and during the meeting). The Executive Directors have notice periods 
in their service contracts of 12 months. The Non-Executive Directors’ letters of appointment do not contain provision for notice periods or for 
compensation if their appointments are terminated.

This report on remuneration has been approved by the Board of Directors and signed on its behalf by:

Valerie Gooding 
Chairman of the Remuneration Committee

14 May 2019

97

Vodafone Group Plc   
Annual Report 2019 

Our US listing requirements

As Vodafone’s American depositary shares are listed on NASDAQ Stock Market LLC (‘NASDAQ’), we are required to disclose a summary of any 
material differences between the corporate governance practices we follow and those of US companies listed on NASDAQ. Vodafone’s corporate 
governance practices are primarily based on UK requirements but substantially conform to those required of US companies listed on NASDAQ. 
The material differences are set out in the following table:  

Board member independence

Committees

Code of Ethics and Code of Conduct

Quorum

Related party transactions

Shareholder approval

Different tests of independence for Board members are applied under the 2016 
UK Corporate Governance Code (the ‘Code’) and the NASDAQ listing rules. The Board 
is not required to take into consideration NASDAQ’s detailed definitions of independence 
as set out in the NASDAQ listing rules. The Board has carried out an assessment based 
on the independence requirements of the Code and has determined that, in its judgement, 
each of Vodafone’s Non-Executive Directors is independent within the meaning 
of those requirements. 

The NASDAQ listing rules require US companies to have a nominations committee, an audit 
committee and a compensation committee, each composed entirely of independent directors, 
with the nominations committee and the audit committee each required to have a written 
charter which addresses the committee’s purpose and responsibilities, and the compensation 
committee having sole authority and adequate funding to engage compensation consultants, 
independent legal counsel and other compensation advisers. 

 – Our Nominations and Governance Committee is chaired by the Chairman of the Board 

and its other members are independent Non-Executive Directors.

 – Our Remuneration Committee is composed entirely of independent Non-Executive Directors. 

 – Our Audit and Risk Committee is composed entirely of Non-Executive Directors, each 
of whom (i) the Board has determined to be independent based on the independence 
requirements of the Code and (ii) meets the independence requirements of the Securities 
Exchange Act 1934.

 – We have terms of reference for our Nominations and Governance Committee, Audit and Risk 
Committee and Remuneration Committee, each of which complies with the requirements 
of the Code and is available for inspection on our website at vodafone.com/governance.

 – These terms of reference are generally responsive to the relevant NASDAQ listing rules, 

but may not address all aspects of these rules.

Under the NASDAQ listing rules, US companies must adopt a Code of Conduct applicable to all 
directors, officers and employees that complies with the definition of a “code of ethics” set out 
in section 406 of the Sarbanes-Oxley Act. 

 – We have adopted a Code of Ethics that complies with section 406 of the Sarbanes-Oxley Act 
which is applicable only to the senior financial and principal executive officers, and which 
is available on our website at vodafone.com/governance.

 – We have also adopted a separate Code of Conduct which applies to all employees.

The quorum required for shareholder meetings, in accordance with our Articles of Association, 
is two shareholders, regardless of the level of their aggregate share ownership, while 
US companies listed on NASDAQ are required by the NASDAQ listing rules to have a minimum 
quorum of 33.33% of the shareholders of ordinary shares for shareholder meetings.

In lieu of obtaining an independent review of related party transactions for conflicts of interests 
in accordance with the NASDAQ listing rules, we seek shareholder approval for related party 
transactions that (i) meet certain financial thresholds or (ii) have unusual features in accordance 
with the Listing Rules issued by the FCA in the United Kingdom (the ‘Listing Rules’), 
the Companies Act 2006 and our Articles of Association. 

Further, we use the definition of a transaction with a related party as set out in the Listing Rules, 
which differs in certain respects from the definition of related party transaction in the NASDAQ 
listing rules. 

When determining whether shareholder approval is required for a proposed transaction, 
we comply with both the NASDAQ listing rules and the Listing Rules. Under the NASDAQ 
listing rules, whether shareholder approval is required for a transaction depends on, among 
other things, the percentage of shares to be issued or sold in connection with the transaction. 
Under the Listing Rules, whether shareholder approval is required for a transaction depends on, 
among other things, whether the size of a transaction exceeds a certain percentage of the size 
of the listed company undertaking the transaction.

OverviewStrategic ReportGovernanceFinancialsOther information98

Vodafone Group Plc   
Annual Report 2019 

Directors’ report

The Directors of the Company present their report together with the audited 
consolidated financial statements for the year ended 31 March 2019.

This report has been prepared in accordance with requirements outlined within The 
Large and Medium-sized Companies and Groups (Accounts and Reports) Regulations 
2008 and forms part of the management report as required under Disclosure Guidance 
and Transparency Rule (‘DTR’) 4. Certain information that fulfils the requirements of the 
Directors’ report can be found elsewhere in this document and is referred to below. 
This information is incorporated into this Directors’ report by reference.

Responsibility statement
As required under the DTRs, a statement made by the Board regarding the 
preparation of the financial statements is set out on pages 100 and 101 which also 
provides details regarding the disclosure of information to the Company’s auditors 
and management’s report on internal control over financial information.

Change of control
Details of change of control provisions in the Company’s revolving credit facilities 
are set out in note 21 “Capital and financial risk management”.

Information on agreements between the Company and its Directors providing 
for compensation for loss of office of employment (including details of change 
of control provisions in share schemes) is set out on pages 85 and 86. Subject to  
that, there are no agreements between the Company and its employees 
providing for compensation for loss of office of employment that occurs because 
of a takeover bid.

Dividends 
Full details of the Company’s dividend policy and proposed final dividend payment 
for the year ended 31 March 2019 are set out on page 34 and note 9 to the 
consolidated financial statements.

Going concern
The going concern statement required by the Listing Rules and the UK Corporate 
Governance Code (the ‘Code’) is set out in the “Directors’ statement of responsibility” 
on page 101.

Sustainability
Information about the Company’s approach to sustainability risks and opportunities 
is set out on pages 36 to 41. Also included on these pages are details of our 
greenhouse gas emissions.

System of risk management and internal control
The Board is responsible for maintaining a risk management and internal control 
system and for managing principal risks faced by the Group. Such a system is designed 
to manage rather than eliminate business risks and can only provide reasonable and 
not absolute assurance against material mistreatment or loss. This is described in more 
detail in the Audit and Risk Committee report on pages 71 to 76.

The Board has implemented in full the FRC “Guidance on Risk Management Internal 
Control and related Financial and Business Reporting” for the year and to the 
date of this Annual Report. The resulting procedures, which are subject to regular 
monitoring and review, provide an ongoing process for identifying, evaluating and 
managing the Company’s principal risks (which can be found on pages 44 to 51).

Corporate governance statement
The corporate governance statement setting out how the Company complies 
with the Code and which includes a description of the main features of our internal 
control and risk management arrangements in relation to the financial reporting 
process is set out on pages 52 to 96. The information required by DTR 7.2.6R can 
be found in the “Shareholder information” section on pages 214 to 220. A description 
of the composition and operation of the Board and its Committees including the 
Board Diversity Policy is set out on pages 68 to 70. The Code can be viewed in full 
at frc.org.uk.

Strategic Report
The Strategic Report is set out on pages 6 to 51 and is incorporated into this 
Directors’ report by reference.

Directors and their interests
The Directors of the Company who served during the financial year ended 31 March 
2019 and up to the date of signing the financial statements are as follows: Gerard 
Kleisterlee, Vittorio Colao, Nick Read, Margherita Della Valle, Sanjiv Ahuja, Sir Crispin 
Davis, Michel Demaré, Dr Mathias Döpfner, Dame Clara Furse, Valerie Gooding, Renee 
James, Samuel Jonah, Amparo Moraleda and David Nish. A summary of the rules 
relating to the appointment and replacement of Directors and Directors’ powers 
can be found on page 216. Details of Directors’ interests in the Company’s ordinary 
shares, options held over ordinary shares, interests in share options and long-term 
incentive plans are set out on pages 77 to 96.

Directors’ conflicts of interest
Established within the Company is a procedure for managing and monitoring 
conflicts of interest for Directors. Details of this procedure are set out on page 69.

Directors’ indemnities
In accordance with our Articles of Association and to the extent permitted by law, 
Directors are granted an indemnity from the Company in respect of liability incurred 
as a result of their office. In addition, we maintained a Directors’ and officers’ liability 
insurance policy throughout the year. Neither our indemnity nor the insurance 
provides cover in the event that a Director is proven to have acted dishonestly 
or fraudulently.

Disclosures required under Listing Rule 9.8.4
The information on the amount of interest capitalised and the treatment of tax relief 
can be found in notes 5 and 6 to the consolidated financial statements respectively. 
The remaining disclosures required by Listing Rule 9.8.4 are not applicable to Vodafone.

Capital structure and rights attaching to shares
All information relating to the Company’s capital structure, rights attaching to shares, 
dividends, the policy to repurchase the Company’s own shares, details of Company 
share repurchases and other shareholder information is contained on pages 34 and 
214 to 220.

Political donations
No political donations or contributions to political parties under the Companies Act 
2006 have been made during the financial year. The Group policy is that no political 
donations be made or political expenditure incurred.

Financial risk management objectives and policies
Disclosures relating to financial risk management objectives and policies, including 
our policy for hedging are set out in note 21 to the consolidated financial statements 
and disclosures relating to exposure to price risk, credit risk, liquidity risk and cash 
flow risk are outlined in note 21.

Important events since the end of the financial year
Details of those important events affecting the Group which have occurred since 
the end of the financial year are set out in the Strategic Report and note 30 to the 
consolidated financial statements.

Future developments within the Group
The Strategic Report contains details of likely future developments within the Group.

Group policy compliance
Each Group policy is owned by a member of the Executive Committee so that 
there is clear accountability and authority for ensuring the associated business 
risk is adequately managed. Regional Chief Executives and the senior leadership 
team member responsible for each Group function have primary accountability 
for ensuring compliance with all Group policies by all our markets and entities. 
Our Group compliance team and policy champions support the policy owners 
and local markets in implementing policies and monitoring compliance. All of the 
key Group policies have been consolidated into the Vodafone Code of Conduct 
which applies to all employees and those who work for or on behalf of Vodafone. 
It sets out the standards of behaviour expected in relation to areas such as insider 
dealing, bribery and raising concerns through the whistle blowing process (known 
internally as Speak Up). 

Branches
The Group, through various subsidiaries, has branches in a number of different 
jurisdictions in which the business operates. Further details are included in note 32.

Employee disclosures
Vodafone is an inclusive employer and diversity is important to us. We give full and 
fair consideration to applications for employment by disabled persons and the 
continued employment of anyone incurring a disability while employed by us. 
Training, career development and promotion opportunities are equally applied for all 
our employees, regardless of disability. Our disclosures relating to the employment 
of women in senior management roles, diversity, employee engagement and 
policies are set out on pages 42 and 43.

By Order of the Board

Rosemary Martin
Group General Counsel and Company Secretary

14 May 2019

99

Vodafone Group Plc   
Annual Report 2019 

Reporting our financial performance

Focus on clear, effective and concise reporting
We continue to review the format of our consolidated financial statements with the aim of making them clearer and easier to follow.  
To help you navigate to information that might be important to you, three key matters in the year were:

Vodafone Idea Limited

€3.5 billion
of impairment  
losses

Adoption of IFRS 9 and IFRS 15 
Future adoption of IFRS 16

We include detailed disclosures in note 1 
“Basis of preparation” relating to the impact 
of adopting IFRS 9 “Financial Instruments” 
and IFRS 15 “Revenue from Contracts with 
Customers” in the current financial year and 
further information regarding the adoption 
of IFRS 16 “Leases” in the 2020 financial year.

Vodafone Idea 

Impairment 

On 31 August 2018, the Group combined its 
operations in its subsidiary, Vodafone India 
with Idea Cellular Limited, to create Vodafone 
Idea Limited, a company jointly controlled 
by Vodafone and the Aditya Birla Group. 
See note 26 “Acquisitions and disposals” 
for further details.

We include details of the €3.5 billion 
impairment charge recorded in respect of the 
Group’s investments in Spain, Romania and 
Vodafone Idea in note 4 “Impairment losses”.

115 For more information

178 For more information

130 For more information

 Notes to the consolidated financial statements: 

1.  Basis of preparation

Cash flows

 Income statement

157 

18.   Reconciliation of net 

200 

 Other unaudited 
financial information:

200 

 Prior year operating results

100 

102 

111 

111 

111 

112 

113 

114 

 Directors’ statement 
of responsibility

 Audit report on the 
consolidated and 
Company financial 
statements

 Consolidated financial 
statements: 

 Consolidated income 
statement 

 Consolidated statement 
of comprehensive income

 Consolidated statement 
of financial position

 Consolidated statement 
of changes in equity 

 Consolidated statement 
of cash flows

115 

115 

124 

129 

130 

136 

137 

142 

144 

144 

145 

147 

149 

153 

154 

155 

156 

157 

2.   Revenue disaggregation 
and segmental analysis

3.   Operating (loss)/profit

4.   Impairment losses 

5.   Investment income and 

financing costs

6.   Taxation

7.   Discontinued operations 
and assets and liabilities 
held for sale

8.   Earnings per share

9.   Equity dividends

Financial position 

10.   Intangible assets

11.   Property, plant and 

equipment

12.   Investments in associates 
and joint arrangements

13.   Other investments

14.   Trade and other 
receivables

15.   Trade and other payables

16.   Provisions

17.   Called up share capital

cash flow from operating 
activities 

206 

158 

159 

19.   Cash and cash equivalents

20.   Borrowings and capital 

206 

resources 

162 

21.   Capital and financial risk 

management

207 

Employee remuneration

 Company financial 
statements of 
Vodafone Group Plc

 Company statement 
of financial position of 
Vodafone Group Plc

 Company statement 
of changes in equity of 
Vodafone Group Plc

170 

171 

172 

22.   Directors and key 
management 
compensation

23.   Employees 

24.   Post employment 

benefits 

176 

25.  Share-based payments

178 

180 

182 

186 

187 

188 

191 

199 

Additional disclosures

26.   Acquisitions and disposals

27.   Commitments

28.   Contingent liabilities 
and legal proceedings

29.   Related party transactions

30.  Subsequent events

31.   IAS 18 basis primary 

statements

32.   Related undertakings

33.   Subsidiaries exempt 

from audit

208 

 Notes to the Company 
financial statements:

208 

1.   Basis of preparation

210 

210 

211 

211 

212 

212 

212 

213 

213 

2.   Fixed assets

3.   Debtors

4.   Other investments

5.   Creditors

6.   Called up share capital

7.   Share-based payments

8.   Reserves 

9.   Equity dividends

10.   Contingent liabilities 

and legal proceedings 

213 

11.  Other matters

OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
100 Vodafone Group Plc   

Annual Report 2019 

Directors’ statement of responsibility

The Directors are responsible for preparing the financial statements in 
accordance with applicable law and regulations and keeping proper 
accounting records. Detailed below are statements made by the Directors in 
relation to their responsibilities, disclosure of information to the Company’s 
auditors, going concern and management’s report on internal control over 
financial reporting.

Financial statements and accounting records
Company law of England and Wales requires the Directors to prepare 
financial statements for each financial year which give a true and fair 
view of the state of affairs of the Company and of the Group at the end 
of the financial year and of the profit or loss of the Group for that period. 
In preparing those financial statements the Directors are required to:

 – select suitable accounting policies and apply them consistently;

 – make judgements and estimates that are reasonable and prudent;

 – present information, including accounting policies, 

in a manner that provides relevant, reliable, comparable and 
understandable information;

 – state whether the consolidated financial statements have been 
prepared in accordance with International Financial Reporting 
Standards (‘IFRS’) as adopted for use in the EU and Article 4 of the 
EU IAS Regulations. The Directors also ensure that the consolidated 
financial statements have been prepared in accordance with IFRS 
as issued by the International Accounting Standards Board (‘IASB’);

 – state for the Company’s financial statements whether applicable 

UK accounting standards have been followed; and

 – prepare the financial statements on a going concern basis unless 

it is inappropriate to presume that the Company and the Group will 
continue in business.

The Directors are responsible for keeping proper accounting records 
which disclose with reasonable accuracy at any time the financial 
position of the Company and of the Group and to enable them to ensure 
that the financial statements comply with the Companies Act 2006 
and for the consolidated financial statements, Article 4 of the EU IAS 
Regulation. They are also responsible for the system of internal control, 
for safeguarding the assets of the Company and the Group and, hence, 
for taking reasonable steps for the prevention and detection of fraud 
and other irregularities.

The Directors are responsible for the maintenance and integrity of the 
Company’s website. Legislation in the United Kingdom governing the 
preparation and dissemination of financial statements may differ from 
legislation in other jurisdictions.

Directors’ responsibility statement
Each of the Directors, whose names and functions are listed on pages 
56 and 57 confirm that, to the best of their knowledge:

 – the consolidated financial statements, prepared in accordance with 
IFRS as issued by the IASB and IFRS as adopted by the EU, give a true 
and fair view of the assets, liabilities, financial position and profit 
of the Group; 

 – the parent company financial statements, prepared in accordance 
with United Kingdom generally accepted accounting practice, give 
a true and fair view of the assets, liabilities, financial position and profit 
of the Company; and

 – the Strategic Report includes a fair review of the development and 

performance of the business and the position of the Group, together 
with a description and robust assessment of the principal risks and 
uncertainties that it faces.

The Directors are also responsible under section 172 of the Companies 
Act 2006 to promote the success of the Company for the benefit of its 
members as a whole and in doing so have regard for the needs of wider 
society and stakeholders, including customers, consistent with the 
Group’s core and sustainable business objectives.

Having taken advice from the Audit and Risk Committee, the Board 
considers the report and accounts, taken as a whole, is fair, balanced 
and understandable and that it provides the information necessary 
for shareholders to assess the Company’s position and performance, 
business model and strategy.

Neither the Company nor the Directors accept any liability to any 
person in relation to the Annual Report except to the extent that 
such liability could arise under English law. Accordingly, any liability 
to a person who has demonstrated reliance on any untrue or misleading 
statement or omission shall be determined in accordance with section 
90A and schedule 10A of the Financial Services and Markets Act 2000.

Disclosure of information to the auditors
Having made the requisite enquiries, so far as the Directors are aware, 
there is no relevant audit information (as defined by section 418(3) of the 
Companies Act 2006) of which the Company’s auditors are unaware and 
the Directors have taken all the steps they ought to have taken to make 
themselves aware of any relevant audit information and to establish that 
the Company’s auditors are aware of that information.

101 Vodafone Group Plc   

Annual Report 2019 

Going concern
The Group’s business activities, performance, position, principal risks and 
uncertainties and the Directors’ assessment of its long-term viability are 
set out in the Strategic Report on pages 50 and 51. 

In addition, the financial position of the Group is included in “Borrowings 
and capital resources” and “Capital and financial risk management” 
in notes 20 and 21 respectively to the consolidated financial statements, 
which include disclosure in relation to the Group’s objectives, policies 
and processes for managing its capital; its financial risk management 
objectives; details of its financial instruments and hedging activities; 
and its exposures to credit risk and liquidity risk.

The Group believes it adequately manages or mitigates its solvency 
and liquidity risks through two primary processes, described below.

Business planning process and performance management
The Group’s forecasting and planning cycle consists of three in-year 
forecasts, a budget and a long-range plan. These generate income 
statement, cash flow and net debt projections for assessment by Group 
management and the Board.

Each forecast is compared with prior forecasts and actual results 
so as to identify variances and understand the drivers of the changes 
and their future impact so as to allow management to take action where 
appropriate. Additional analysis is undertaken to review and sense check 
the key assumptions underpinning the forecasts.

Cash flow and liquidity reviews

The business planning process provides outputs for detailed cash flow 
and liquidity reviews, to ensure that the Group maintains adequate 
liquidity throughout the forecast periods. The prime output is a one year 
liquidity forecast which is prepared and updated on a daily basis which 
highlights the extent of the Group’s liquidity based on controlled cash 
flows and the headroom under the Group’s undrawn revolving credit 
facility (‘RCF’).

The key inputs into this forecast are:

 – free cash flow forecasts, with the first three months’ inputs being  
sourced directly from the operating companies (analysed on a  
daily basis), with information beyond this taken from the latest 
forecast/budget cycle;

 – bond and other debt maturities; and

 – expectations for shareholder returns, spectrum auctions and 

M&A activity.

Controls over financial reporting
Management is responsible for establishing and maintaining adequate 
internal control over financial reporting for the Group. 

The Group’s internal control over financial reporting includes policies 
and procedures that:

 – pertain to the maintenance of records that, in reasonable detail, 

accurately and fairly reflect transactions and dispositions of assets; 

 – are designed to provide reasonable assurance that transactions 
are recorded as necessary to permit the preparation of financial 
statements in accordance with IFRS, as adopted by the EU and IFRS 
as issued by the IASB, and that receipts and expenditures are being 
made only in accordance with authorisation of management and the 
Directors of the Company; and 

 – provide reasonable assurance regarding prevention 

or timely detection of unauthorised acquisition, use or disposition 
of the Group’s assets that could have a material effect on the 
financial statements. 

Any internal control framework, no matter how well designed, 
has inherent limitations including the possibility of human error and 
the circumvention or overriding of the controls and procedures, 
and may not prevent or detect misstatements. Also, projections of any 
evaluation of effectiveness to future periods are subject to the risk that 
controls may become inadequate because of changes in conditions 
or because the degree of compliance with the policies or procedures 
may deteriorate. 

Management has assessed the effectiveness of the internal control 
over financial reporting at 31 March 2019 based on the updated 
Internal Control – Integrated Framework, issued by the Committee 
of Sponsoring Organizations of the Treadway Commission (‘COSO’) 
in 2013. Based on management’s assessment, management has 
concluded that internal control over financial reporting was effective 
at 31 March 2019. During the period covered by this document, there 
were no changes in the Group’s internal control over financial reporting 
that have materially affected or are reasonably likely to materially affect 
the effectiveness of the internal controls over financial reporting. 

By Order of the Board

The liquidity forecast shows two scenarios assuming either maturing 
commercial paper is refinanced or no new commercial paper issuance. 
The liquidity forecast is reviewed by the Group Chief Financial Officer 
and included in each of her reports to the Board.

Rosemary Martin
Group General Counsel and Company Secretary

14 May 2019

In addition, the Group continues to manage its foreign exchange and 
interest rate risks within the framework of policies and guidelines 
authorised and reviewed by the Board, with oversight provided 
by the Treasury Risk Committee.

Conclusion
The Group has considerable financial resources, and the Directors 
believe that the Group is well placed to manage its business risks 
successfully. Accordingly, the Directors continue to adopt the going 
concern basis in preparing the Annual Report and accounts.

OverviewStrategic ReportGovernanceFinancialsOther information102 Vodafone Group Plc   

Annual Report 2019 

Audit report on the consolidated and Company financial statements

Independent auditors’ report to the members of Vodafone Group Plc

Report on the audit of the financial statements

Opinion
In our opinion:

 – Vodafone Group Plc’s Consolidated Group financial statements and Company financial statements (together the “financial statements”) give 

a true and fair view of the state of the Group’s and of the Company’s affairs as at 31 March 2019 and of the Group’s loss and cash flows for the year 
then ended;

 – the Consolidated Group financial statements have been properly prepared in accordance with International Financial Reporting Standards (IFRSs) 

as adopted by the European Union;

 – the Company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice 

(United Kingdom Accounting Standards, comprising FRS 101 “Reduced Disclosure Framework”, and applicable law); and

 – the financial statements have been prepared in accordance with the requirements of the Companies Act 2006 and, as regards the Consolidated 

Group financial statements, Article 4 of the IAS Regulation.

We have audited the financial statements, included within the Annual Report, which comprise: the Consolidated and Company statements 
of financial position as at 31 March 2019; the Consolidated income statement and Consolidated statement of comprehensive income for the year 
then ended; the Consolidated statement of cash flows for the year then ended, and the Consolidated and Company statements of changes in equity 
for the year then ended; and the notes to the financial statements, which include a description of the significant accounting policies.

Our opinion is consistent with our reporting to the Audit and Risk Committee.

Separate opinion in relation to IFRSs as issued by the IASB
As explained in note 1 to the financial statements, the Group, in addition to applying IFRSs as adopted by the European Union, has also applied IFRSs 
as issued by the International Accounting Standards Board (IASB).

In our opinion, the Consolidated Group financial statements have been properly prepared in accordance with IFRSs as issued by the IASB.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our responsibilities under ISAs 
(UK) are further described in the Auditors’ responsibilities for the audit of the financial statements section of our report. We believe that the audit 
evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Independence
We remained independent of the Group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the 
UK, which includes the FRC’s Ethical Standard, as applicable to listed public interest entities, and we have fulfilled our other ethical responsibilities 
in accordance with these requirements.

To the best of our knowledge and belief, we declare that non-audit services prohibited by the FRC’s Ethical Standard were not provided to the Group 
or the Company.

Other than those disclosed in note 3 to the Consolidated Group financial statements, we have provided no non-audit services to the Group or the 
Company in the period from 1 April 2018 to 31 March 2019.

103 Vodafone Group Plc   

Annual Report 2019 

Our audit approach
Overview

Materiality

Audit scope

Areas of 
focus

Materiality
 – Overall Group materiality: €250 million (2018: €225 million), based on 5% of three year average 
of ‘Adjusted Operating Profit’ (“AOP”) for combined continuing and discontinued operations.

 – Overall Company materiality: €185 million (2018: €165 million), based on 1% of total assets, limited 

so as not to exceed 75% of Group materiality.

Audit scope
 – We identified seven local markets, which, in our view, required an audit of their complete financial 
information, either due to their size or due to their risk characteristics comprising Germany, UK, 
Vodacom South Africa, Spain, Italy, Turkey and India.

 – Further specific audit procedures over central functions and areas of significant judgement, 
including taxation, goodwill, treasury and material provisions and contingent liabilities, were 
performed at the Group’s Head Office.

Key audit matters
 – Revenue recognition – accuracy of revenue recorded given the complexity of systems and impact 

of IFRS 15.

 – Carrying value of goodwill and intangible assets including impairment charges.

 – Taxation matters.

 – Provisions and contingent liabilities.

 – Significant one-off transactions.

 – Accuracy of share of results and valuation of investments in significant joint ventures including 

Vodafone Idea and VodafoneZiggo.

The scope of our audit
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements. 

Capability of the audit in detecting irregularities, including fraud
Based on our understanding of the Group and industry, we identified that the principal risks of non-compliance with laws and regulations related 
to privacy, anti-bribery, competition, anti-money laundering and economic sanctions (see page 48 of the Annual Report), and we considered 
the extent to which non-compliance might have a material effect on the financial statements. We also considered those laws and regulations 
that have a direct impact on the preparation of the financial statements such as the Companies Act 2006 and the UK Listing Rules. We evaluated 
management’s incentives and opportunities for fraudulent manipulation of the financial statements (including the risk of override of controls), 
and determined that the principal risks were related to posting inappropriate journal entries to manipulate financial results and management 
bias in accounting estimates. The Group engagement team shared this risk assessment with the component auditors so that they could 
include appropriate audit procedures in response to such risks in their work. Audit procedures performed by the Group engagement team and/
or component auditors included:

 – Discussions with management, internal audit and the Group’s legal counsel, including consideration of known or suspected instances of non-

compliance with laws and regulation and fraud;

 – Evaluation and testing of the operating effectiveness of management’s controls designed to prevent and detect irregularities, in particular their 

anti-bribery controls;

 – Assessment of matters reported on the Group’s whistleblowing log and the results of management’s investigation of such matters;

 – Challenging assumptions and judgements made by management in respect of the significant accounting estimates, including the impact of the 

application the new revenue standard, the carrying value of goodwill and intangible assets including impairment charges, recognition and 
recoverability of deferred tax assets, and provisions and contingent liabilities related to pending litigations and withholding tax claims (see related 
key audit matter below); and

 – Identifying and testing journal entries, in particular any journal entries posted with unusual account combinations or posted 

by senior management.

There are inherent limitations in the audit procedures described above and the further removed non-compliance with laws and regulations 
is from the events and transactions reflected in the financial statements, the less likely we would become aware of it. Also, the risk of not detecting 
a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment 
by, for example, forgery or intentional misrepresentations, or through collusion.

OverviewStrategic ReportGovernanceFinancialsOther information 
104 Vodafone Group Plc   

Annual Report 2019 

Audit report on the consolidated and Company financial statements (continued)

Key audit matters
Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the financial statements 
of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) identified by the 
auditors, including those which had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and directing the efforts 
of the engagement team. These matters, and any comments we make on the results of our procedures thereon, were addressed in the context 
of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters. 
This is not a complete list of all risks identified by our audit. 

Key audit matter
Revenue recognition – accuracy of revenue 
recorded given the complexity of systems and the 
impact of the application of IFRS 15  
There is an inherent risk around the accuracy of revenue 
recorded given the complexity of systems and the 
impact of changing pricing models (tariff structures, 
incentive arrangements, discounts etc.). 

The application of revenue recognition accounting 
standards is complex and involves a number of key 
judgements and estimates. 

In addition, the new standard on revenue 
recognition, IFRS 15, was adopted from 1 April 
2018. The new standard has a material impact 
on the Group. On adoption, Vodafone has applied 
the cumulative retrospective method to recognise 
the cumulative effect of the transition directly 
in equity as of 1 April 2018. Initial recognition has led 
to an increase in retained earnings within total equity 
of €2.5 billion as of 1 April 2018.

Refer to note 1 – “Basis of preparation” of the Group 
financial statements and Audit and Risk Committee 
report on pages 71 to 76.

Carrying value of goodwill and intangible assets 
including impairment charges
The Group has goodwill of €23.4 billion contained 
within 18 cash generating units (‘CGUs’).

With the continued difficult macro-economic 
environment in Europe and the changing regulatory 
environment globally the risk that goodwill and 
intangible assets are impaired increases. As a result, 
impairment charges amounting to €3.2 billion 
to goodwill have been recognised in respect of Spain 
and Romania in the current period.

For the CGUs which contain goodwill, the determination 
of recoverable amount, being the higher of fair value 
less costs of disposal and value-in-use, requires 
judgement on the part of management in both 
identifying and then valuing the relevant CGUs. 
Recoverable amounts are based on management’s view 
of variables such as future average revenue per user, 
average customer numbers and customer churn, timing 
and approval of future capital, spectrum and operating 
expenditure and the most appropriate discount rate.

Refer to note 4 – “Impairment losses” and note 10 – 
“Intangible assets” of the Group financial statements 
and the Audit and Risk Committee report on 
pages 71 to 76.

How our audit addressed the key audit matter

We instructed seven component audit teams in full Group scope to undertake audit 
procedures over the accuracy of recording of revenue including procedures related to the 
changes in revenue recognition resulting from the adoption of IFRS 15.

Our audit approach included assessing the design and testing the operating effectiveness 
of controls and substantive procedures covering, in particular:

 – testing the IT environment in which rating, billing, revenue recognition adjustments 
and other relevant support systems reside, including the change control procedures 
in place around systems relating to material revenue streams. This included systems 
related to the reporting of revenue in accordance with IFRS 15;

 – testing the end to end reconciliation from business support systems to billing and 

rating systems to the general ledger. This testing included validating material journals 
processed between the billing systems and general ledger;

 – performing tests on the accuracy of customer bill generation on a sample basis and 

testing of a sample of the credits and discounts applied to customer bills; 

 – testing cash receipts for a sample of customers back to the customer invoice; and

 – performing tests on the accuracy of revenue recognition adjustments arising from the 

adoption of IFRS 15 on a sample basis.

Based on our work, we noted no significant issues on the accuracy of revenue recorded in 
the year.

We also considered the application of the Group’s accounting policies to amounts billed 
and the accounting implications of new business models to assess whether the Group’s 
accounting policies were appropriate for these models and were followed.

We evaluated the appropriateness of management’s identification of the Group’s CGUs 
and tested the design and operating effectiveness of controls over the impairment 
assessment process, including indicators of impairment.

With the support of our valuation experts, we benchmarked and challenged key 
assumptions in management’s valuation models used to determine recoverable amount 
against external data, including assumptions of projected EBITDA, projected capital 
expenditure, projected licence and spectrum payments, projected long-term growth rates 
and projected discount rates.

We compared the accuracy of historical forecasting to actual results and we performed 
testing of the mathematical accuracy of the cash flow models and challenged and agreed 
the inclusion of the key assumptions to the Board approved long-term plan.

Based on our procedures, we noted no exceptions and consider management’s key 
assumptions to be within a reasonable range.

We evaluated the impairment charges recorded during the year with reference to the 
relevant long-term plan including consideration of how local market conditions had 
been incorporated in the plan. We performed detailed testing on the impairment charges 
recorded, including assessment of the key assumptions in management’s valuation 
models included in the long-term plan.

We validated the appropriateness of the related disclosures in note 4 and note 10 of the 
financial statements.

 
 
 
105 Vodafone Group Plc   

Annual Report 2019 

Key audit matter
Taxation matters 
The Group operates across a large number 
of jurisdictions and is subject to periodic challenges 
by local tax authorities on a range of tax matters during 
the normal course of business including transfer pricing, 
indirect taxes and transaction-related tax matters.

We focused on matters relating to the legal claim 
in respect of withholding tax on the acquisition 
of Hutchison Essar Limited and the recognition and 
recoverability of deferred tax assets in Luxembourg, 
Germany and Spain as follows:

Provisioning claim for withholding tax – there continues 
to be uncertainty regarding the resolution of the 
legal claim from the Indian authorities in respect 
of withholding tax on the acquisition of Hutchison 
Essar Limited.

Recognition and recoverability of deferred tax assets 
in Luxembourg, Germany and Spain- significant 
judgement is required in relation to the recognition 
and recoverability of deferred tax assets, particularly 
in respect of losses in Luxembourg and Germany 
amounting to €21.4 billion and €2.7 billion respectively.

Refer to note 6 – “Taxation” and note 28 – “Contingent 
liabilities and legal proceedings” of the Group financial 
statements and Audit and Risk Committee report 
on pages 71 to 76.

How our audit addressed the key audit matter

We gained an understanding of the status of the Indian tax investigations and monitored 
changes in the disputes including consideration of external advice received by the Group, 
where relevant, to establish that the tax provisions were appropriately adjusted to reflect 
the latest external developments.

We evaluated the design and implementation of controls in respect of the recognition and 
recoverability of deferred tax assets.

In respect of deferred tax assets, we used our tax specialists to assess the recoverability of 
losses from a tax perspective through performing the following:

 – understanding how losses arose and where they are located, including to which sub-

groups they are attributed;

 – considering whether the losses can be reversed based on the ability to generate profits 

in excess of past losses;

 – comparing historical forecasting to actual results;

 – considering the impact of recent regulatory developments, as applicable;

 – assessing any restrictions on future use of losses; and

 – determining whether any of the losses will expire.

In addition, we assessed the application of International Accounting Standard 12 – Income 
Taxes including:

 – understanding the triggers for recognition of deferred tax assets;

 – considering the effects of tax planning strategies; 

 – testing the mathematical accuracy of the cash flow models and challenging and 

agreeing the key assumptions in the board approved management plan; 

 – in respect of the Luxembourg deferred tax assets we assessed management’s view 

of the Group’s likelihood of generating future taxable profits to support the 
recoverability of the deferred tax asset; and 

 – in respect of the derecognition of the Spain deferred tax asset, we assessed 
management’s view of the recoverability period and the probability of losses 
being utilised. 

We determined that the carrying value of deferred tax assets at 31 March 2019 was 
supported by management’s plans, including intercompany funding arrangements.

We validated the appropriateness of the related disclosures in note 6 and note 28 of the 
financial statements, including the disclosures made in respect of the utilisation period 
of deferred tax assets.

OverviewStrategic ReportGovernanceFinancialsOther information 
106 Vodafone Group Plc   

Annual Report 2019 

Audit report on the consolidated and Company financial statements (continued)

Key audit matter
Provisions and contingent liabilities  
There are a number of threatened and actual 
legal, regulatory and tax cases against the Group. 
There is a high level of judgement required 
in estimating the level of provisioning required in certain 
of these cases.

Refer to note 1 – “ Basis of preparation”, note 16 – 
“Provisions” and note 28 – “Contingent liabilities and 
legal proceedings” of the Group financial statements 
and Audit and Risk Committee report on pages 71 to 76.

Significant one-off transactions 
Accounting for acquisitions, disposals and other forms 
of collaboration, requires the exercise of judgements 
over the accounting and disclosure for the transactions 
specific to the Vodafone India – Idea Cellular merger.

Refer to note 7 – “Discontinued operations and assets 
and liabilities held for sale” and note 26 – “Acquisitions 
and disposals” of the Group financial statements and 
Audit and Risk Committee report on pages 71 to 76.

How our audit addressed the key audit matter

For legal, regulatory and tax matters our procedures included the following:

 – testing key controls over litigation, regulatory and tax matters;

 – performing substantive procedures on the underlying calculations supporting the 

provisions recorded;

 – where relevant, reading external legal opinions obtained by management;

 – meeting with regional and local management and reading relevant 

Group correspondence;

 – discussing open matters with the Group litigation, regulatory, general counsel and 

tax teams;

 – assessing management’s conclusions through understanding precedents set in similar 

cases; and

 – circularisation, where appropriate, of relevant third party legal representatives and 

direct discussion with them regarding certain material cases. 

We used our tax specialists to gain an understanding of the current status of the tax cases 
and monitored changes in the disputes by reading external advice received by the Group, 
where relevant, to establish that the tax provisions had been appropriately adjusted to 
reflect the latest external developments.

Based on the evidence obtained, while noting the inherent uncertainty with such legal, 
regulatory and tax matters, we determined the level of provisioning at 31 March 2019 to 
be appropriate.

We validated the completeness and appropriateness of the related disclosures in note 16 
and note 28 of the financial statements and concluded that the disclosure was sufficient.

We evaluated the appropriateness of the accounting treatment and challenged 
management’s basis for accounting for the loss on disposal of the Vodafone 
India operations. 

We assessed the accounting in the Group financial statements in respect of the 
Group’s investment in Vodafone Idea including management’s determination that the 
investment should be accounted for as a joint venture. 

We engaged our valuation specialists to assess the valuation methodology in determining 
the fair value of the Group’s investment in Vodafone Idea and validated the accounting 
on formation of the joint venture.

We reviewed the relevant disclosures in the Annual Report.

Accuracy of share of results and valuation 
of investments in significant joint ventures including 
Vodafone Idea and VodafoneZiggo 
The share of results of equity accounted associates 
and joint ventures was material as of 31 March 2019. 
The majority was contributed by the Group’s share 
of the results from Vodafone Idea and VodafoneZiggo.

The carrying values of the investments in Vodafone Idea 
and VodafoneZiggo are assessed for impairment with 
reference to the recoverable amounts.

Refer to note 12 – “Investment in associates and joint 
arrangements” of the Group financial statements and 
Audit and Risk Committee report on pages 71 to 76.

We obtained a full scope audit opinion from the local auditors of Vodafone Idea. 
We instructed the local auditors and performed oversight and review of their audit work. 
This included meeting with the local auditors and understanding the audit risks, approach 
and results of their work.

We challenged management’s assessment of the carrying value of its investment 
in Vodafone Idea at 31 March 2019 and satisfied ourselves that the recoverable amount 
exceeded the carrying value with reference to the share price of Vodafone Idea.

We performed specified audit procedures for VodafoneZiggo and assessed 
management’s review of the carrying value of the Group’s investment in VodafoneZiggo 
with reference to the relevant long-term plan for the business.

We tested the equity accounting of joint ventures and we reviewed the relevant 
disclosures in the Annual Report.

We determined that there were no key audit matters applicable to the Company to communicate in our report.

 
 
 
107 Vodafone Group Plc   

Annual Report 2019 

How we tailored the audit scope
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial statements as a whole, 
taking into account the structure of the Group and the Company, the accounting processes and controls, and the industry in which they operate.

The Group operates in 25 countries across two regions; “Europe” and “Rest of the World”. In establishing the overall approach to the Group audit, 
we determined the type of work that needed to be performed at the local operations by us, as the Group engagement team, our component 
auditors within PwC UK, other PwC network firms and non-PwC firms operating under our instruction. Where component auditors performed 
the work, we determined the level of involvement we needed to have in the audit work at those local operations to be able to conclude whether 
sufficient appropriate audit evidence has been obtained as a basis for our opinion on the Group financial statements as a whole.

The Group’s local operations vary in size, with the seven local markets in Group scope (Germany including KDG, UK, Vodacom South Africa, 
Spain, Italy, Turkey and India; being Vodafone India for the five months period to 31 August 2018 and Vodafone Idea for the seven months period 
to 31 March 2019) representing 77% and 70% of the Group’s revenue and AOP including Vodafone India. We identified these seven local markets 
as those components that, in our view, required an audit of their complete financial information, due to their size or risk characteristics. Specific audit 
procedures over certain balances and transactions were also performed at both local market component and Group levels to give appropriate 
coverage of all material balances. The Group engagement team visited all seven local market components in scope for Group reporting during the 
audit cycle. These visits included meetings with local management, component auditors and review of audit working papers for these components. 
The lead audit partner or a senior member of the Group engagement team attended the year-end audit clearance meetings for the seven local 
markets in Group scope. Further specific audit procedures over central functions and areas of significant judgement, including taxation, goodwill, 
treasury and material provisions and contingent liabilities, were performed at the Group’s Head Office.

In response to the audit risk relating to the accuracy of share of results from joint ventures, we visited the component team of Vodafone Idea and 
obtained reporting in respect of the special purpose financial information from its auditor. The Group team performed specified audit procedures 
over the investment in and results of, VodafoneZiggo. 

Also, audits for local statutory purposes are performed at a further 14 locations. Where possible, the timing of local statutory audits was accelerated 
to align to the Group audit timetable, with significant findings reported to the Group engagement team.

Materiality
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, together with 
qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit procedures on the individual 
financial statement line items and disclosures and in evaluating the effect of misstatements, both individually and in aggregate on the financial 
statements as a whole. 

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Overall materiality
How we determined it

Rationale for benchmark applied

Group financial statements
€250 million (2018: €225 million).
5% of three year average of ‘Adjusted Operating 
Profit’ (“AOP”), for combined continuing and 
discontinued operations.
The Group’s principal measure of earnings 
is operating profit adjusted for a number 
of items of income and expenditure as disclosed 
in note 2 of the Group financial statements. 
Management believes that this is a more helpful 
measure by which shareholders can assess the 
underlying performance of the Group. 

We took this measure into account in determining 
our materiality. In addition, we used a three year 
average given volatility in the measure year-on-year.

Company financial statements
€185 million (2018: €165 million).
1% of total assets, limited so as not to exceed 75% of 
Group materiality.

We believe that total assets is the most appropriate 
measure as Vodafone Group Plc acts as an 
investment holding parent company rather than 
a profit oriented trading company. However, 
materiality levels have been capped at 75% of Group 
materiality.

For each component in the scope of our Group audit, we allocated a materiality that is less than our overall Group materiality. The range 
of materiality allocated across components was between €40 million and €160 million. Certain components were audited to a local statutory audit 
materiality that was also less than our overall Group materiality.

We agreed with the Audit and Risk Committee that we would report misstatements identified during our audit above €15 million (Group audit) 
(2018: €15 million) and €15 million (Company audit) (2018: €15 million) as well as misstatements below those amounts that, in our view, warranted 
reporting for qualitative reasons.

OverviewStrategic ReportGovernanceFinancialsOther information108 Vodafone Group Plc   

Annual Report 2019 

Audit report on the consolidated and Company financial statements (continued)

Going concern
In accordance with ISAs (UK), we report as follows:

Reporting obligation
We are required to report if we have anything material to add or draw 
attention to in respect of the Directors’ Statement in the financial 
statements about whether the directors considered it appropriate to 
adopt the going concern basis of accounting in preparing the financial 
statements and the directors’ identification of any material uncertainties 
to the Group’s and the Company’s ability to continue as a going concern 
over a period of at least twelve months from the date of approval of the 
financial statements.
We are required to report if the directors’ statement relating to Going 
Concern in accordance with Listing Rule 9.8.6R(3) is materially 
inconsistent with our knowledge obtained in the audit.

Outcome
We have nothing material to add or to draw attention to.

However, because not all future events or conditions can be predicted, 
this statement is not a guarantee as to the Group’s and Company’s ability 
to continue as a going concern. For example, the terms on which the 
United Kingdom may withdraw from the European Union are not clear, 
and it is difficult to evaluate all of the potential implications on the 
Group’s trade, customers, suppliers and the wider economy.

We have nothing to report.

Reporting on other information
The other information comprises all of the information in the Annual Report other than the financial statements and our auditors’ report thereon. 
The directors are responsible for the other information. Our opinion on the financial statements does not cover the other information and, 
accordingly, we do not express an audit opinion or, except to the extent otherwise explicitly stated in this report, any form of assurance thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether 
the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit, or otherwise appears 
to be materially misstated. If we identify an apparent material inconsistency or material misstatement, we are required to perform procedures 
to conclude whether there is a material misstatement of the financial statements or a material misstatement of the other information. If, based 
on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. 
We have nothing to report based on these responsibilities.

With respect to the Strategic Report, Directors’ Report and Corporate Governance Statement, we also considered whether the disclosures required 
by the UK Companies Act 2006 have been included. 

Based on the responsibilities described above and our work undertaken in the course of the audit, the Companies Act 2006 (CA06), ISAs (UK) 
and the Listing Rules of the Financial Conduct Authority (FCA) require us also to report certain opinions and matters as described below (required 
by ISAs (UK) unless otherwise stated).

Strategic Report and Directors’ report
In our opinion, based on the work undertaken in the course of the audit, the information given in the Strategic Report and Directors’ Report for the year 
ended 31 March 2019 is consistent with the financial statements and has been prepared in accordance with applicable legal requirements. (CA06).

In light of the knowledge and understanding of the Group and Company and their environment obtained in the course of the audit, we did not 
identify any material misstatements in the Strategic Report and Directors’ Report. (CA06).

Corporate Governance Statement
In our opinion, based on the work undertaken in the course of the audit, the information given in the Corporate Governance Statement (on page 52) 
about internal controls and risk management systems in relation to financial reporting processes and about share capital structures in compliance 
with rules 7.2.5 and 7.2.6 of the Disclosure Guidance and Transparency Rules sourcebook of the FCA (“DTR”) is consistent with the financial 
statements and has been prepared in accordance with applicable legal requirements. (CA06).

In light of the knowledge and understanding of the Group and Company and their environment obtained in the course of the audit, we did not 
identify any material misstatements in this information. (CA06).

In our opinion, based on the work undertaken in the course of the audit, the information given in the Corporate Governance Statement (on page 52) 
with respect to the Company’s corporate governance code and practices and about its administrative, management and supervisory bodies and 
their committees complies with rules 7.2.2, 7.2.3 and 7.2.7 of the DTR. (CA06).

We have nothing to report arising from our responsibility to report if a corporate governance statement has not been prepared by the Company. (CA06).

109 Vodafone Group Plc   

Annual Report 2019 

The directors’ assessment of the prospects of the Group and of the principal risks that would threaten the solvency or liquidity 
of the Group
We have nothing material to add or draw attention to regarding:

 – The directors’ confirmation on page 100 of the Annual Report that they have carried out a robust assessment of the principal risks facing the 

Group, including those that would threaten its business model, future performance, solvency or liquidity.

 – The disclosures in the Annual Report that describe those risks and explain how they are being managed or mitigated.

 – The directors’ explanation on page 50 of the Annual Report as to how they have assessed the prospects of the Group, over what period they 

have done so and why they consider that period to be appropriate, and their statement as to whether they have a reasonable expectation that 
the Group will be able to continue in operation and meet its liabilities as they fall due over the period of their assessment, including any related 
disclosures drawing attention to any necessary qualifications or assumptions.

We have nothing to report having performed a review of the directors’ statement that they have carried out a robust assessment of the principal risks 
facing the Group and statement in relation to the longer-term viability of the Group. Our review was substantially less in scope than an audit and only 
consisted of making inquiries and considering the directors’ process supporting their statements; checking that the statements are in alignment 
with the relevant provisions of the UK Corporate Governance Code (the “Code”); and considering whether the statements are consistent with the 
knowledge and understanding of the Group and Company and their environment obtained in the course of the audit. (Listing Rules).

Other Code Provisions
We have nothing to report in respect of our responsibility to report when:

 – The statement given by the directors, on page 100, that they consider the Annual Report taken as a whole to be fair, balanced and 

understandable, and provides the information necessary for the members to assess the Group’s and Company’s position and performance, 
business model and strategy is materially inconsistent with our knowledge of the Group and Company obtained in the course of performing 
our audit.

 – The section of the Annual Report on page 71 describing the work of the Audit and Risk Committee does not appropriately address matters 

communicated by us to the Audit and Risk Committee.

 – The Directors’ Statement relating to the Company’s compliance with the Code does not properly disclose a departure from a relevant provision 

of the Code specified, under the Listing Rules, for review by the auditors.

Directors’ Remuneration
In our opinion, the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the Companies Act 
2006. (CA06).

OverviewStrategic ReportGovernanceFinancialsOther information110

Vodafone Group Plc   
Annual Report 2019 

Audit report on the consolidated and Company financial statements (continued)

Responsibilities for the financial statements and the audit 
Responsibilities of the directors for the financial statements
As explained more fully in the Directors’ statement of responsibility set out on page 100, the directors are responsible for the preparation of the 
financial statements in accordance with the applicable framework and for being satisfied that they give a true and fair view. The directors are also 
responsible for such internal control as they determine is necessary to enable the preparation of financial statements that are free from material 
misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the Group’s and the Company’s ability to continue as a going 
concern, disclosing as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either 
intend to liquidate the Group or the Company or to cease operations, or have no realistic alternative but to do so.

Auditors’ responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditors’ report that includes our opinion. Reasonable assurance is a high level of assurance, but is not 
a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise 
from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic 
decisions of users taken on the basis of these financial statements. 

A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at: 
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditors’ report.

Use of this report
This report, including the opinions, has been prepared for and only for the Company’s members as a body in accordance with Chapter 3 of Part 16 
of the Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept or assume responsibility for any other purpose 
or to any other person to whom this report is shown or into whose hands it may come save where expressly agreed by our prior consent in writing.

Other required reporting
Companies Act 2006 exception reporting
Under the Companies Act 2006 we are required to report to you if, in our opinion:

 – we have not received all the information and explanations we require for our audit; or

 – adequate accounting records have not been kept by the Company, or returns adequate for our audit have not been received from branches not 

visited by us; or

 – certain disclosures of directors’ remuneration specified by law are not made; or

 – the Company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with the accounting 

records and returns. 

We have no exceptions to report arising from this responsibility. 

Appointment
Following the recommendation of the Audit and Risk Committee, we were appointed by the members on 29 July 2014 to audit the financial 
statements for the year ended 31 March 2015 and subsequent financial periods. The period of total uninterrupted engagement is 5 years, covering 
the years ended 31 March 2015 to 31 March 2019.

Andrew Kemp (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors

London, 14 May 2019

(a)  The maintenance and integrity of the Vodafone Group Plc website is the responsibility of the Directors; the work carried out by the auditors does not involve consideration of these matters and, 

accordingly, the auditors accept no responsibility for any changes that may have occurred to the financial statements since they were initially presented on the website.

(b)  Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. 
(c)  Note that the report set out above is included for the purposes of Vodafone Group Plc’s Annual Report for 2019 only and does not form part of Vodafone Group Plc’s Annual Report on Form 

20-F for 2019.

111

Vodafone Group Plc   
Annual Report 2019 

Consolidated income statement 
for the years ended 31 March

Revenue
Cost of sales
Gross profit
Selling and distribution expenses
Administrative expenses
Net credit losses on financial assets1
Share of results of equity accounted associates and joint ventures
Impairment losses
Other (expense)/income
Operating (loss)/profit
Non-operating expense
Investment income
Financing costs
(Loss)/profit before taxation
Income tax (expense)/credit
(Loss)/profit for the financial year from continuing operations
Loss for the financial year from discontinued operations
(Loss)/profit for the financial year

Attributable to:
– Owners of the parent
– Non-controlling interests
(Loss)/profit for the financial year

(Loss)/earnings per share
From continuing operations:
– Basic 
– Diluted
Total Group:
– Basic 
– Diluted

Notes:
1  Amounts for the years ended 31 March 2018 and 31 March 2017 were previously reported within administration expenses.

Consolidated statement of comprehensive income
for the years ended 31 March

(Loss)/profit for the financial year:
Other comprehensive income/(expense):
Items that may be reclassified to the income statement in subsequent years:
Gains on revaluation of available-for-sale investments, net of tax2
Foreign exchange translation differences, net of tax
Foreign exchange losses/(gains) transferred to the income statement1
Fair value losses transferred to the income statement
Other, net of tax
Total items that may be reclassified to the income statement in subsequent years
Items that will not be reclassified to the income statement in subsequent years:
Net actuarial losses on defined benefit pension schemes, net of tax
Total items that will not be reclassified to the income statement in subsequent years
Other comprehensive income/(expense)
Total comprehensive (expense)/income for the year

Attributable to:
– Owners of the parent
– Non-controlling interests

Note 

2

21

4

3

3

5

5

6

7

8

8

2019
€m 
43,666
(30,160)
13,506
(3,891)
(5,410)
(575)
(908)
(3,525)
(148)
(951)
(7)
433
(2,088)
(2,613)
(1,496)
(4,109)
(3,535)
(7,644)

(8,020)
376
(7,644)

(16.25)c
(16.25)c

(29.05)c
(29.05)c

2018
€m 
46,571 
(32,771)
13,800 
(4,011)
(5,116)
(528) 
(59)
– 
213
4,299 
(32)
685 
(1,074)
3,878 
879 
4,757 
(1,969)
2,788 

2,439 
349 
2,788 

15.87c 
15.82c 

8.78c 
8.76c 

2017
€m 
47,631 
(34,576)
13,055 
(4,349)
(5,491)
(589) 
47 
– 
1,052 
3,725 
(1)
474
(1,406)
2,792 
(4,764)
(1,972)
(4,107)
(6,079)

(6,297)
218
(6,079)

(7.83)c
(7.83)c

(22.51)c
(22.51)c

Note 

2019 
€m 
(7,644)

2018 
€m 
2,788

2017 
€m 
(6,079)

24

–
(533)
2,079
–
243
1,789

(33)
(33)
1,756
(5,888)

(6,333)
445
(5,888)

9
(1,909)
(80)
–
(339)
(2,319)

(70)
(70)
(2,389)
399

187
212
399

2 
(1,201)
– 
4 
110 
(1,085)

(272)
(272)
(1,357)
(7,436)

(7,535)
99 
(7,436)

Notes:
1  For further information on the amount for the year ended 31 March 2019 see note 26 “Acquisitions and disposals”.
2 

Information relating to years ended 31 March 2018 and 31 March 2017 are presented under the Group’s IAS 39 accounting policies.

Further details on items in the Consolidated statement of comprehensive income can be found in the consolidated statement of changes in equity on page 113.

OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
 
112

Vodafone Group Plc   
Annual Report 2019 

Consolidated statement of financial position
at 31 March

Non-current assets
Goodwill
Other intangible assets
Property, plant and equipment
Investments in associates and joint ventures
Other investments
Deferred tax assets
Post employment benefits
Trade and other receivables

Current assets
Inventory
Taxation recoverable
Trade and other receivables
Other investments
Cash and cash equivalents

Assets held for sale
Total assets

Equity
Called up share capital
Additional paid-in capital
Treasury shares
Accumulated losses
Accumulated other comprehensive income
Total attributable to owners of the parent

Non-controlling interests
Total non-controlling interests

Total equity

Non-current liabilities
Long-term borrowings
Deferred tax liabilities
Post employment benefits
Provisions 
Trade and other payables

Current liabilities
Short-term borrowings
Financial liabilities under put option arrangements1
Taxation liabilities
Provisions 
Trade and other payables

Liabilities held for sale
Total equity and liabilities

Note 

31 March 2019 
€m 

31 March 2018 
€m 

10

10

11

12

13

6

24

14

14

13

19

7

17

20

6

24

16

15

20

21

16

15

7

23,353
17,652
27,432
3,952
870
24,753
94
5,170
103,276

714
264
12,190
13,012
13,637
39,817
(231)
142,862

4,796
152,503
(7,875)
(116,725)
29,519
62,218

1,227
1,227

26,734
16,523
28,325
2,538
3,204
26,200
110
4,026
107,660

581
106
9,975
8,795
4,674
24,131
13,820
145,611

4,796
150,197
(8,463)
(106,695)
27,805
67,640

967
967

63,445

68,607

48,685
478
551
1,242
2,938
53,894

4,270
1,844
596
1,160
17,653
25,523
–
142,862

32,908
644
520
1,065
2,843
37,980

8,513
1,838
541
891
16,242
28,025
10,999
145,611

Notes:
1  Financial liabilities under put option arrangements comprise liabilities for payments due to holders of the equity shares in Kabel Deutschland AG under the terms of a domination and profit and 

loss transfer agreement; the amounts as at 31 March 2018 were previously presented within short-term borrowings.

The consolidated financial statements on pages 111 to 199 were approved by the Board of Directors and authorised for issue on 14 May 2019 and 
were signed on its behalf by:

Nick Read 
Chief Executive 

Margherita Della Valle
Chief Financial Officer

 
 
 
 
 
 
 
 
 
 
 
113

Vodafone Group Plc   
Annual Report 2019 

Consolidated statement of changes in equity
for the years ended 31 March

1 April 2016
Issue or reissue of shares
Share-based payments6
Transactions with non-controlling interests 
in subsidiaries
Dividends
Comprehensive expense
(Loss)/profit
OCI – before tax
OCI – taxes
Transfer to the income statement
Other
31 March 2017
Issue or reissue of shares6
Share-based payments7
Transactions with non-controlling interests 
in subsidiaries8
Disposal of subsidiaries9
Dividends
Comprehensive income
Profit
OCI – before tax
OCI – taxes
Transfer to the income statement
Purchase of treasury shares10
31 March 2018 as reported
Adoption of IFRS 911
Adoption of IFRS 1511
1 April 2018 brought forward
Issue or reissue of shares6
Share-based payments7
Issue of mandatory convertible bonds12
Transactions with non-controlling interests 
in subsidiaries
Dividends
Comprehensive expense
(Loss)/profit
OCI – before tax
OCI – taxes
Transfer to the income statement
Purchase of treasury shares13
31 March 2019

Other comprehensive income 

Additional 
paid-in 
capital2
€m 

Share 
capital1 
€m 

Treasury 
shares 
€m 
4,796 151,694 (8,777)
167
–

2
112

–
–

Retained 
losses 
€m 
(95,683)
(150)
–

Currency 
reserve3 
€m 
30,741
–
–

Pensions  Revaluation
surplus4
€m
1,227
–
–

reserve 
€m 
(830)
–
–

Other5 
€m 

Equity 
attributable 
to the 
owners 
€m 
157 83,325
19
112

–
–

Non- 
controlling 
interests 
€m 

Total 
equity 
€m 
1,811 85,136
19
112

–
–

–
–
–
–
–
–
–
–

–
–
–
–
–
–
–
–

–
–
–
–
–
–
–
–

(12)
(3,709)
(6,297)
(6,297)
–
–
–
–

–
–
–
–
–
–
–
–
4,796 151,808 (8,610) (105,851) 29,659 (1,102) 1,227
–
–

–
–
(1,082)
–
(1,096)
14
–
–

–
–
(272)
–
(274)
2
–
–

(1,741)
130

1,882
–

(127)
–

–
–

–
–

–
–

–
–
–
–
–
–
–
–
–

–
–
–
–
–
–
–
–
–

–
–
–
(70)
–
(94)
24
–
–

–
–
–
–
–
–
–
–
(1,735)

805
–
(3,961)
2,439
2,439
–
–
–
–

–
–
–
(1,852)
–
(1,641)
(131)
(80)
–

–
–
–
–
–
–
–
–
–
4,796 150,197 (8,463) (106,695) 27,807 (1,172) 1,227
–
–
1,227
–
–
–

–
–
–
–
4,796 150,197 (8,463) (104,462) 27,807
–
1,834
–
–
–
–

–
–
(1,172)
–
–
–

(1,741)
199
3,848

(92)
–
–

(224)
2,457

–
–
–

–
–

–
–

–
–
–
–
–
–
–
–

–
–
–
–
–
–
–
–
4,796 152,503

–
–
–
–
–
–
–
(1,246)
(7,875)

(129)
(4,022)
(8,020)
(8,020)
–
–
–
–

–
–
1,477
–
(594)
(8)
2,079
–
(116,725) 29,284

–
–
(33)
–
(33)
–
–
–
(1,205)

–
–
–
–
–
–
–
–
1,227

–
–
116

(12)
(3,709)
(7,535)
– (6,297)
(1,212)
(30)
4
–
273 72,200
14
130

158
(46)
4
–

–
–

–
–
–
(330)
–
(342)
12
–
–

805
–
(3,961)
187
2,439
(2,077)
(95)
(80)
(1,735)
(57) 67,640
(197)
27
2,457
–
(30) 69,900
1
199
3,848

–
–
–

–
–

(129)
(4,022)
243 (6,333)
(8,020)
(337)
(55)
2,079
(1,246)
213 62,218

–
290
(47)
–
–

17
(410)
99
218
(121)
2
–
2

5
(4,119)
(7,436)
(6,079)
(1,333)
(28)
4
2
1,519 73,719
14
130

–
–

311
(769)
(306)
212
349
(140)
3
–
–

1,116
(769)
(4,267)
399
2,788
(2,217)
(92)
(80)
(1,735)
967 68,607
(202)
2,538
1,043 70,943
1
233
3,848

–
34
–

(5)
81

178
307
(602)
(4,624)
445 (5,888)
(7,644)
376
(264)
73
(59)
(4)
2,079
–
(1,246)
–
1,227 63,445

Notes:
1  See note 17 “Called up share capital”.
2 

Includes share premium, capital reserve, capital redemption reserve, merger reserve and share-based payment reserve. The merger reserve was derived from acquisitions made prior 
to 31 March 2004 and subsequently allocated to additional paid-in capital on adoption of IFRS.

3  The currency reserve is used to record cumulative translation differences on the assets and liabilities of foreign operations. The cumulative translation differences are recycled to the income 

statement on disposal of the foreign operation.

4  The revaluation surplus derives from acquisitions of subsidiaries made before the Group’s adoption of IFRS 3 (Revised) on 1 April 2010 and comprises the amounts arising from recognising the 

Group’s pre-existing equity interest in the acquired subsidiary at fair value.

5  Principally includes the impact of the Group’s cash flow hedges with €1,555 million net gain deferred to other comprehensive income during the year (2018: €1,811 million net loss; 

2017: €787 million net gain) and €1,279 million net gain (2018: €1,460 million net loss; 2017: €654 million net gain) recycled to the income statement. These hedges primarily relate to foreign 
exchange exposure on fixed borrowings, with interest cash flows unwinding to the income statement over the life of the hedges and any foreign exchange on nominal balances impacting 
income statement at maturity (up to 2056). See note 21 “Capital and financial risk management” for further details.

6  Movements include the re-issue of 729.1 million shares (€1,742 million) in August 2017 and 799.1 million shares (€1,742 million) in February 2019 to satisfy the two tranches of the Mandatory 

Convertible Bond issued in February 2016.
7 
Includes €4 million tax credit (2018: €8 million charge; 2017: €9 million credit).
8  See note 12 “Investments in associates and joint arrangements” for further details.
9  Relates to the disposal of Vodafone Qatar. See note 26 “Acquisitions and disposals” for further details.
10  Represents the irrevocable and non-discretionary share buyback programme announced on 25 August 2017.
11  Impact on adoption of IFRS 9 and IFRS 15 on 1 April 2018. See note 1.
12  Includes the equity component of the subordinated mandatory convertible bonds which were compound instruments issued in the year ended 31 March 2019.
13  Represents the irrevocable and non-discretionary share buyback programme announced on 28 January 2019.

OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
114

Vodafone Group Plc   
Annual Report 2019 

Consolidated statement of cash flows
for the years ended 31 March

Inflow from operating activities

Cash flows from investing activities
Purchase of interests in subsidiaries, net of cash acquired
Purchase of interests in associates and joint ventures
Purchase of intangible assets
Purchase of property, plant and equipment
Purchase of investments
Disposal of interests in subsidiaries, net of cash disposed
Disposal of interests in associates and joint ventures
Disposal of property, plant and equipment
Disposal of investments
Dividends received from associates and joint ventures
Interest received
Cash flows from discontinued operations
Outflow from investing activities

Cash flows from financing activities
Issue of ordinary share capital and reissue of treasury shares
Net movement in short-term borrowings
Proceeds from issue of long-term borrowings
Repayment of borrowings
Purchase of treasury shares
Issue of subordinated mandatory convertible bonds1
Equity dividends paid
Dividends paid to non-controlling shareholders in subsidiaries
Other transactions with non-controlling shareholders in subsidiaries
Other movements in loans with associates and joint ventures
Interest paid2
Cash flows from discontinued operations
Tax on financing activities
Inflow /(outflow) from financing activities

Net cash inflow/(outflow)

Cash and cash equivalents at beginning of the financial year
Exchange gain/(loss) on cash and cash equivalents
Cash and cash equivalents at end of the financial year

Note 

18 

26 

26 

10 

11 

13 

26 

11 

17 

9

19 

19 

2019 
€m 
12,980

2018
€m 
13,600

2017
€m 
14,223

(87)
–
(3,098)
(5,053)
(3,629)
(412)
–
45
2,269
498
622
(372)
(9,217)

7
(541)
14,681
(6,180)
(475)
3,848
(4,064)
(584)
(221)
42
(1,297)
(779)
–
4,437

8,200

5,394
11
13,605

(9)
(33)
(3,246)
(4,917)
(3,901)
239
115
41
1,250
489
378
(247)
(9,841)

20
(534)
4,440
(4,664)
(1,766)
–
(3,920)
(310)
1,097
(194)
(991)
(302)
(110)
(7,234)

(28)
499
(2,576)
(6,285)
(2,219)
2
4
43
3,597
433
434
(2,327)
(8,423)

25
1,293
7,326
(9,267)
–
–
(3,714)
(413)
5
70
(1,264)
(3,157)
–
(9,096)

(3,475)

(3,296)

9,302
(433)
5,394

12,911
(313)
9,302

Note:
1  See note 20 “Borrowings and capital resources” for further details.
2  Amount for 2019 includes €131 million of cash outflow on derivative financial instruments for the share buyback related to the second tranche of the mandatory convertible bond that matured 
during the year. Amount for 2018 includes €140 million of cash inflow on derivative financial instruments for the share buyback related to the first tranche of the mandatory convertible bond 
that matured during the year.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
115

Vodafone Group Plc   
Annual Report 2019 

Notes to the consolidated financial statements

1. Basis of preparation 

This section describes the critical accounting judgements and estimates that management has identified 
as having a potentially material impact on the Group’s consolidated financial statements and sets out our 
significant accounting policies that relate to the financial statements as a whole. Where an accounting policy 
is generally applicable to a specific note to the financial statements, the policy is described within that note. 
We have also detailed below the new accounting pronouncements that we will adopt in future years and our 
current view of the impact they will have on our financial reporting.

The consolidated financial statements are prepared in accordance with International Financial Reporting Standards (‘IFRS’) as issued by the 
International Accounting Standards Board (‘IASB’) and are also prepared in accordance with IFRS adopted by the European Union (‘EU’), 
the Companies Act 2006 and Article 4 of the EU IAS Regulations. The consolidated financial statements are prepared on a going concern basis.

Vodafone Group Plc is incorporated and domiciled in England and Wales (registration number 1833679). The registered address of the Company 
is Vodafone House, The Connection, Newbury, Berkshire, RG14 2FN, England.

IFRS requires the Directors to adopt accounting policies that are the most appropriate to the Group’s circumstances. These have been applied 
consistently to all the years presented, unless otherwise stated. In determining and applying accounting policies, Directors and management are 
required to make judgements and estimates in respect of items where the choice of specific policy, accounting judgement, estimate or assumption 
to be followed could materially affect the Group’s reported financial position, results or cash flows and disclosure of contingent assets or liabilities 
during the reporting period; it may later be determined that a different choice may have been more appropriate.

The Group’s critical accounting judgements and key sources of estimation uncertainty are detailed below. Actual outcomes could differ from those 
estimates. The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the 
period in which the estimate is revised if the revision affects only that period; they are recognised in the period of the revision and future periods if the 
revision affects both current and future periods.

Management regularly reviews, and revises as necessary, the accounting judgements that significantly impact the amounts recognised in the 
financial statements and the estimates that are considered to be “critical estimates” due to their potential to give rise to material adjustments 
in the Group’s financial statements in the year to 31 March 2020. As at 31 March 2019, management has identified critical judgements in respect 
of revenue recognition, the accounting for tax disputes in India, the classification of joint arrangements and whether to recognise provisions 
or to disclose contingent liabilities. In addition, management has identified critical accounting estimates in relation to the recovery of deferred tax 
assets, post employment benefits and impairments; estimates have also been identified that are not considered to be critical in respect of the 
allocation of revenue to goods and services, the useful economic lives of finite lived intangibles and property, plant and equipment.

The majority of the Group’s provisions are either long term in nature (such as asset retirement obligations) or relate to shorter term liabilities (such 
as those relating to restructuring and property) where there is not considered to be a significant risk of material adjustment in the next financial 
year. Critical judgements are exercised in respect of tax disputes in India, including the cases relating to our acquisition of Hutchison Essar Limited 
(Vodafone India).

These critical accounting judgements, estimates and related disclosures have been discussed with the Group’s Audit and Risk Committee. 

Critical accounting judgements and key sources of estimation uncertainty 

Revenue recognition 
Revenue recognition under IFRS 15 is significantly more complex than under previous reporting requirements and necessitates the collation and 
processing of very large amounts of data and the increased use of management judgements and estimates to produce financial information. 
The most significant accounting judgements and source of estimation uncertainty are disclosed below. 

Gross versus net presentation
If the Group has control of goods or services when they are delivered to a customer, then the Group is the principal in the sale to the customer; 
otherwise the Group is acting as an agent. Whether the Group is considered to be the principal or an agent in the transaction depends on analysis 
by management of both the legal form and substance of the agreement between the Group and its business partners; such judgements impact the 
amount of reported revenue and operating expenses (see note 2 “Revenue disaggregation and segmental analysis”) but do not impact reported 
assets, liabilities or cash flows. Scenarios requiring judgement to determine whether the Group is a principal or an agent include, for example, those 
where the Group delivers third-party branded services (such as premium music or TV content) to customers.

Allocation of revenue to goods and services provided to customers
Revenue is recognised when goods and services are delivered to customers (see note 2). Goods and services may be delivered to a customer 
at different times under the same contract, hence it is necessary to allocate the amount payable by the customer between goods and services 
on a ‘relative standalone selling price basis’; this requires the identification of performance obligations (‘obligations’) and the determination 
of standalone selling prices for the identified obligations. The determination of obligations is, for the primary goods and services sold by the 
Group, not considered to be a critical accounting judgement; the Group’s policy on identifying obligations is disclosed in note 2. The determination 
of standalone selling prices for identified obligations is discussed below.

It is necessary to estimate the standalone price when the Group does not sell equivalent goods or services in similar circumstances on a standalone 
basis. When estimating the standalone price the Group maximises the use of external inputs; methods for estimating standalone prices include 
determining the standalone price of similar goods and services sold by the Group, observing the standalone prices for similar goods and services 

OverviewStrategic ReportGovernanceFinancialsOther information116

Vodafone Group Plc   
Annual Report 2019 

1. Basis of preparation (continued)

when sold by third parties or using a cost-plus reasonable margin approach (which is sometimes the case for handsets and other equipment). 
Where it is not possible to reliably estimate standalone prices due to lack of observable standalone sales or highly variable pricing, which 
is sometimes the case for services, the standalone price of an obligation may be determined as the transaction price less the standalone prices 
of other obligations in the contract. The standalone price determined for obligations materially impacts the allocation of revenue between 
obligations and impacts the timing of revenue when obligations are provided to customers at different times – for example, the allocation of revenue 
between handsets, which are usually delivered up-front, and services which are typically delivered over the contract period. However, there is not 
considered to be a significant risk of material adjustment to the carrying value of contract-related assets or liabilities in the 12 months after the 
balance sheet date if these estimates were revised.

Taxation
The Group’s tax charge on ordinary activities is the sum of the total current and deferred tax charges. The calculation of the Group’s total tax charge 
involves estimation and judgement in respect of certain matters, being principally:

Recognition of deferred tax assets
Significant items on which the Group has exercised accounting estimation and judgement include the recognition of deferred tax assets in respect 
of losses in Luxembourg, Germany and Spain as well as capital allowances in the United Kingdom.

The recognition of deferred tax assets, particularly in respect of tax losses, is based upon whether management judge that it is probable that there 
will be sufficient and suitable taxable profits in the relevant legal entity or tax group against which to utilise the assets in the future.

The Group assesses the availability of future taxable profits using the same undiscounted five year forecasts for the Group’s operations as are used 
in the Group’s value in use calculations (see note 4 “Impairment losses”).

Where tax losses are forecast to be recovered beyond the five year period, the availability of taxable profits is assessed using the cash flows and long-
term growth rates used for the value in use calculations.

The estimated cash flows inherent in these forecasts include the unsystematic risks of operating in the telecommunications business including 
the potential impacts of changes in the market structure, trends in customer pricing, the costs associated with the acquisition and retention 
of customers, future technological evolutions and potential regulatory changes, such as our ability to acquire and/or renew spectrum licences.

Changes in the estimates which underpin the Group’s forecasts could have an impact on the amount of future taxable profits and could have 
a significant impact on the period over which the deferred tax asset would be recovered.

The Group only considers substantively enacted tax laws when assessing the amount and availability of tax losses to offset against the future taxable 
profits. See note 6 “Taxation” to the consolidated financial statements.

Uncertain tax positions
The tax impact of a transaction or item can be uncertain until a conclusion is reached with the relevant tax authority or through a legal 
process. The Group uses in-house tax experts when assessing uncertain tax positions and seeks the advice of external professional advisors 
where appropriate. The most significant judgement in this area relates to the Group’s tax disputes in India, including the cases relating to the 
Group’s acquisition of Hutchison Essar Limited (Vodafone India). Further details of these are included in note 28 “Contingent liabilities and legal 
proceedings” to the consolidated financial statements.

Joint arrangements
The Group participates in a number of joint arrangements where control of the arrangement is shared with one or more other parties. 
Judgement is required to classify joint arrangements in a separate legal entity as either a joint operation or as a joint venture which depends 
on management’s assessment of the legal form and substance of the arrangement taking into account relevant facts and circumstances such 
as whether the owners have rights to substantially all the economic outputs and, in substance, settle the liabilities of the entity.

The classification can have a material impact on the consolidated financial statements. The Group’s share of assets, liabilities, revenue, expenses and 
cash flows of joint operations are included in the consolidated financial statements on a line-by-line basis, whereas the Group’s investment and share 
of results of joint ventures are shown within single line items in the consolidated statement of financial position and consolidated income statement 
respectively. See note 12 “Investments in associates and joint arrangements” to the consolidated financial statements.

Finite lived intangible assets
Other intangible assets include amounts spent by the Group acquiring licences and spectrum, customer bases and the costs of purchasing and 
developing computer software.

Where intangible assets are acquired through business combinations and no active market for the assets exists, the fair value of these assets 
is determined by discounting estimated future net cash flows generated by the asset. Estimates relating to the future cash flows and discount rates 
used may have a material effect on the reported amounts of finite lived intangible assets.

Estimation of useful life
The useful life over which intangible assets are amortised depends on management’s estimate of the period over which economic benefit will 
be derived from the asset. Useful lives are periodically reviewed to ensure that they remain appropriate. Management’s estimates of useful life have 
a material impact on the amount of amortisation recorded in the year, but there is not considered to be a significant risk of material adjustment to the 
carrying values of intangible assets in the year to 31 March 2020 if these estimates were revised. The basis for determining the useful life for the most 
significant categories of intangible assets is discussed overleaf.

Notes to the consolidated financial statements (continued)117

Vodafone Group Plc   
Annual Report 2019 

Customer bases
The estimated useful life principally reflects management’s view of the average economic life of the customer base and is assessed by reference 
to customer churn rates. An increase in churn rates may lead to a reduction in the estimated useful life and an increase in the amortisation charge.

Capitalised software 
For computer software, the estimated useful life is based on management’s view, considering historical experience with similar products as well 
as anticipation of future events which may impact their life such as changes in technology. The useful life will not exceed the duration of a licence.

Property, plant and equipment
Property, plant and equipment represents 19.2% (2018: 19.5%) of the Group’s total assets; estimates and assumptions made may have a material 
impact on their carrying value and related depreciation charge. See note 11 “Property, plant and equipment” to the consolidated financial 
statements for further details.

Estimation of useful life
The depreciation charge for an asset is derived using estimates of its expected useful life and expected residual value, which are reviewed annually. 
Management’s estimates of useful life have a material impact on the amount of depreciation recorded in the year, but there is not considered 
to be a significant risk of material adjustment to the carrying values of property, plant and equipment in the year to 31 March 2020 if these estimates 
were revised. 

Management determines the useful lives and residual values for assets when they are acquired, based on experience with similar assets and taking 
into account other relevant factors such as any expected changes in technology. 

Post employment benefits
Management uses estimates when determining the Group’s liabilities and expenses arising for defined benefit pension schemes. 
Management is required to estimate the future rates of inflation, salary increases, discount rates and longevity of members, each of which may 
have a material impact on the defined benefit obligations that are recorded. Further details, including a sensitivity analysis, are included in note 24 
“Post employment benefits” to the consolidated financial statements.

Contingent liabilities
The Group exercises judgement to determine whether to recognise provisions and the exposures to contingent liabilities related to pending 
litigations or other outstanding claims subject to negotiated settlement, mediation, arbitration or government regulation, as well as other contingent 
liabilities (see note 28 “Contingent liabilities and legal proceedings” to the consolidated financial statements). Judgement is necessary to assess the 
likelihood that a pending claim will succeed, or a liability will arise. 

Impairment reviews
IFRS requires management to perform impairment tests annually for indefinite lived assets, for finite lived assets and for equity accounted 
investments, if events or changes in circumstances indicate that their carrying amounts may not be recoverable.

Impairment testing requires management to judge whether the carrying value of assets can be supported by the net present value of future cash 
flows that they generate. Calculating the net present value of the future cash flows requires estimates to be made in respect of highly uncertain 
matters including management’s expectations of:

 – growth in adjusted EBITDA, calculated as adjusted operating profit before depreciation and amortisation;

 – timing and amount of future capital expenditure, licence and spectrum payments;

 – long-term growth rates; and 

 – appropriate discount rates to reflect the risks involved.

Management prepares formal five year forecasts for the Group’s operations, which are used to estimate their value in use; a long-term growth rate 
into perpetuity has been determined as the lower of:

 – the nominal GDP growth rates for the country of operation; and 

 – the long -term compound annual growth rate in adjusted EBITDA in years six to ten estimated by management.

Changing the assumptions selected by management, in particular the discount rate and growth rate assumptions used in the cash flow projections, 
could significantly affect the Group’s impairment evaluation and hence reported assets and profits or losses. Further details, including a sensitivity 
analysis, are included in note 4 “Impairment losses” to the consolidated financial statements.

For operations that are classified as held for sale, impairment testing requires management to determine whether the carrying value of the 
discontinued operation can be supported by the fair value less costs to sell. Where not observable in a quoted market, management have 
determined fair value less costs to sell by reference to the outcomes from the application of a number of potential valuation techniques, determined 
from inputs other than quoted prices that are observable for the asset or liability, either directly or indirectly.

OverviewStrategic ReportGovernanceFinancialsOther information118

Vodafone Group Plc   
Annual Report 2019 

1. Basis of preparation (continued)

Significant accounting policies applied in the current reporting period that relate to the financial 
statements as a whole

Accounting convention
The consolidated financial statements are prepared on a historical cost basis except for certain financial and equity instruments that have been 
measured at fair value.

Basis of consolidation
The consolidated financial statements incorporate the financial statements of the Company, subsidiaries controlled by the Company (see note 32 
“Related undertakings” to the consolidated financial statements) and joint operations that are subject to joint control (see note 12 “Investments 
in associates and joint arrangements” to the consolidated financial statements).

Significant new accounting pronouncements
Two significant new accounting standards, IFRS 15 “Revenue from Contracts with Customers” and IFRS 9 “Financial Instruments”, were adopted 
by the Group on 1 April 2018. The impact of adopting these new standards on the financial statements at 1 April 2018, and the key changes to the 
accounting policies previously applied by the Group, are disclosed below within this note on pages 120 to 123. 

The Group’s new IFRS 15 accounting policy is disclosed in note 2 “Revenue disaggregation and segmental analysis”; the Group’s previous revenue 
accounting policy under IAS 18 “Revenue” is disclosed in note 31 “IAS 18 basis primary statements” together with disclosures of the Group’s results 
for the year to 31 March 2019 on an IAS 18 basis. In addition, the segmental analysis of selected financial data in note 2 “Revenue disaggregation and 
segmental analysis” is prepared on an IAS 18 basis.

Foreign currencies
The consolidated financial statements are presented in euro, which is also the Company’s functional currency. Each entity in the Group determines 
its own functional currency and items included in the financial statements of each entity are measured using that functional currency. 

Transactions in foreign currencies are initially recorded at the functional currency rate prevailing at the date of the transaction. Monetary assets 
and liabilities denominated in foreign currencies are retranslated into the respective functional currency of the entity at the rates prevailing on the 
reporting period date. Non-monetary items carried at fair value that are denominated in foreign currencies are retranslated at the rates prevailing 
on the initial transaction dates. Non-monetary items measured in terms of historical cost in a foreign currency are not retranslated.

Changes in the fair value of monetary securities denominated in foreign currency are analysed between translation differences and other changes 
in the carrying amount of the security. Translation differences are recognised in the consolidated income statement and other changes in carrying 
amount are recognised in the consolidated statement of comprehensive income.

Translation differences on non-monetary financial assets, such as investments in equity securities classified at fair value through other 
comprehensive income, are reported as part of the fair value gain or loss and are included in the consolidated statement of comprehensive income.

Share capital, share premium and other capital reserves are initially recorded at the functional currency rate prevailing at the date of the transaction 
and are not retranslated.

For the purpose of presenting consolidated financial statements, the assets and liabilities of entities with a functional currency other than euro 
are expressed in euro using exchange rates prevailing at the reporting period date. Income and expense items and cash flows are translated at the 
average exchange rates for each month and exchange differences arising are recognised directly in other comprehensive income. On disposal 
of a foreign entity, the cumulative amount previously recognised in the consolidated statement of comprehensive income relating to that particular 
foreign operation is recognised in profit or loss.

Goodwill and fair value adjustments arising on the acquisition of a foreign operation are treated as assets and liabilities of the foreign operation and 
translated accordingly.

The net foreign exchange loss recognised in the consolidated income statement for the year ended 31 March 2019 is €2,277 million (31 March 
2018: €476 million gain; 2017: €231 million loss). The net gains and net losses are recorded within operating profit (2019: €1 million charge; 
2018: €65 million credit; 2017: €133 million charge), non-operating income and expense (2019: €nil ; 2018: €80 million credit; 2017: €127 million 
charge), investment and financing income (2019: €190 million charge; 2018: €322 million credit; 2017: €28 million charge), income tax 
expense (2019: €7 million charge; 2018: €9 million credit; 2017: €1 million credit) and loss for the financial year from discontinued operations 
2019: €2,079 million charge (2018: €nil, 2017: €nil). The foreign exchange gains and losses included within other income and expense and non-
operating income and expense arise on the disposal of discontinued operations, interests in joint ventures, associates and investments from the 
recycling of foreign exchange gains previously recognised in the consolidated statement of comprehensive income.

Current or non-current classification
Assets are classified as current in the consolidated statement of financial position where recovery is expected within 12 months of the reporting 
date. All assets where recovery is expected more than 12 months from the reporting date and all deferred tax assets, goodwill and intangible assets, 
property, plant and equipment and investments in associates and joint ventures are reported as non-current.

Liabilities are classified as current unless the Group has an unconditional right to defer settlement of the liability for at least 12 months after the 
reporting date. For provisions, where the timing of settlement is uncertain, amounts are classified as non-current where settlement is expected more 
than 12 months from the reporting date. In addition, deferred tax liabilities and post-employment benefits are reported as non-current.

Notes to the consolidated financial statements (continued)119

Vodafone Group Plc   
Annual Report 2019 

Inventory
Inventory is stated at the lower of cost and net realisable value. Cost is determined on the basis of weighted average costs and comprises direct 
materials and, where applicable, direct labour costs and those overheads that have been incurred in bringing the inventories to their present location 
and condition.

New accounting pronouncements adopted on 1 April 2018 
On 1 April 2018 the Group adopted IFRS 15 “Revenue from Contracts with Customers” and IFRS 9 “Financial Instruments” details of the impact 
of adoption are provided below. In addition the following new accounting pronouncements, none of which were considered by the Group 
as significant on adoption, were adopted by the Group to comply with amendments to IFRS. 

 – Amendments to IFRS 4 “Applying IFRS 9 Financial Instruments with IFRS 4 Insurance Contracts”;

 – Amendments to IAS 28 “Investments in Associates and Joint Ventures” (part of “Improvements to IFRS 2014-2016 Cycle”);

 – Amendments to IFRS 2 “Classification and Measurement of Share-based Payment Transactions”; and

 – IFRIC 22 “Foreign Currency Transactions and Advance Consideration”.

New accounting pronouncements to be adopted on 1 April 2019
On 1 April 2019 the Group will adopt IFRS 16 “Leases”, which has been issued by the IASB and endorsed by the EU; this standard will have 
a significant impact on the Group’s financial reporting. Additional information on the impact of this standard is discussed below.

The following pronouncements, which have also been issued by the IASB and endorsed by the EU are effective for annual periods beginning 
on or after 1 January 2019. The Group’s financial reporting will be presented in accordance with these new standards, which are not expected 
to have a material impact on the consolidated results, financial position or cash flows of the Group, from 1 April 2019.

 – Amendments to IAS 28 “Long-term Interests in Associates and Joint Ventures”;

 – IFRIC 23 “Uncertainty over Income Tax Treatments”;

 – “Improvements to IFRS 2015-2017 Cycle”; 

 – Amendment to IAS 19 “Plan Amendment, Curtailment or Settlement”; and

 – Amendments to IFRS 9 “Prepayment Features with Negative Compensation”.

New accounting pronouncements to be adopted on or after 1 April 2020
In addition, the Group will adopt the following standards, which have been issued by the IASB and although not yet been endorsed by the EU:

 – Amendment to IFRS 3 “Definition of a Business”; and

 – Amendments to IAS 1 and IAS 8 “Definition of Material”.

The Group’s financial reporting will be presented in accordance with the new standards above, which are not expected to have a material impact 
on the consolidated results, financial position or cash flows of the Group, from 1 April 2020.

In addition, the Group will adopt IFRS 17 “Insurance contracts”, which has been issued by the IASB but not yet been endorsed by the EU and 
is effective for accounting periods on or after 1 January 2021. 

The Group’s work to assess the impact of the accounting changes that will arise under IFRS 17 is continuing; however, the changes are not expected 
to have a material impact on the consolidated income statement and consolidated statement of financial position.

IFRS 16 “Leases”
IFRS 16 “Leases” was issued in January 2016 to replace IAS 17 “Leases” and has been endorsed by the EU. The standard is effective for accounting 
periods beginning on or after 1 January 2019 and was adopted by the Group on 1 April 2019. 

IFRS 16 changes lease accounting for lessees and will have a material impact on the Group’s financial statements in particular:

 – Lease agreements will give rise to the recognition of an asset representing the right to use the leased item and a liability for future lease payments. 
The liability recorded for future lease payments will be for amounts payable for the ‘reasonably certain’ period of the lease, which may include 
future lease periods for which the Group has extension options. Under IAS 17, liabilities are generally not recorded for future operating lease 
payments, which have been disclosed as commitments, see note 27 “Commitments”. 

 – Lease costs will be recognised in the form of depreciation of the right to use the asset and interest on the lease liability which will generally 

be discounted at the incremental borrowing rate of the relevant Group entity although the interest rate implicit in the lease will be used when it is more 
readily determinable. Interest charges will typically be higher in the early stages of a lease and will reduce over the term. Under IAS 17, operating lease 
rentals have been expensed on a straight-line basis over the lease term within operating expenses (see note 3 “Operating (loss)/profit”). 

 – Net cash inflows from operating activities and payments classified within cash flow from financing activities will both increase, as payments made 
at both lease inception and subsequently will be characterised as repayments of lease liabilities and interest. Net cash flows will not be impacted 
by IFRS 16.

Lessee accounting for finance leases will be similar under IFRS 16 to existing IAS 17 accounting. Lessor accounting under IFRS 16 is also similar 
to existing IAS 17 accounting and is expected to be materially the same for the Group.

OverviewStrategic ReportGovernanceFinancialsOther information120 Vodafone Group Plc   

Annual Report 2019 

1. Basis of preparation (continued)

A high volume of transactions will be impacted by IFRS 16 and material judgements will be required in identifying and accounting for leases. 
The most significant judgements in applying IFRS 16 relate to lease identification and the determination of lease term:

 – For most contracts there is limited judgement in determining whether an agreement contains a lease; however, where the Group has contracts for 
the use of fibre and other fixed telecommunication lines, judgement is required to determine whether the Group controls the line and has a lease. 
Where the Group has exclusive use of a line it is normally determined that the Group can also direct the use of the line and therefore leases will 
be recognised.

 – Lease terms under IFRS 16 may exceed the minimum lease period and include optional lease periods where it is reasonably certain that 
an extension option will be exercised or that a termination option will not be exercised by the Group. Significant judgement is required 
in determining whether optional periods should be included in the lease term taking into account the leased asset’s nature and purpose and 
potential for replacement and any plans that the Group has in place for future use of the asset. 

The lease terms for real estate, subject to the non-cancellable period and rights and options in each individual contract, are generally judged 
to be the longer of the minimum lease term and:

 – Between 5 and 10 years for land and buildings (excluding retail), with terms at the top end of this range if the lease relates to assets that are 

considered to be difficult to exit sooner for economic, practical or reputational reasons;

 – To the next contractual lease break date for retail premises (excluding breaks within the next 12 months);

 – The asset life of the connected operations for leases of fibre and other fixed lines providing internal connectivity for the Group’s operations; and

 – Service agreement length for individual customers for leases of fibre or other fixed lines used to provide services directly to individual 

end customers. 

IFRS 16 will be adopted with the cumulative retrospective impact recorded as an adjustment to equity on the date of adoption. The Group will apply 
the following practical expedients allowed under IFRS 16: 

 – The right-of-use assets will generally be measured at an amount equal to the lease liability at adoption and initial direct costs incurred when 

obtaining leases will be excluded from this measurement. Existing lease prepayments will also be added to the value of the right of use assets 
on adoption and existing lease accruals will be deducted;

 – The Group will rely on its onerous lease assessments under IAS 37 to impair right-of-use assets recognised on adoption instead of performing 

a new impairment assessment for those assets on adoption; and

 – The Group will not be taking the short term or low value expedients in IFRS 16 for either transition or on-going accounting and instead will 

recognise such leases on the balance sheet. 

The Group’s current estimate of the primary pre-tax financial impact of these changes on the consolidated statement of financial position 
on adoption is the recognition of an additional lease liability at 1 April 2019 of between €9.5 billion and €10.5 billion. The additional lease liability 
does not equal the operating lease commitment disclosed in note 27 primarily because lease terms determined under IFRS 16 may be longer than 
under IAS 17 and because lease liabilities are discounted under IFRS 16. 

The right of use asset recognised at 1 April 2019 is expected to be slightly higher than the lease liability, as the value of existing lease prepayments 
added to the balance is expected to exceed the value of accruals and provisions for onerous leases that are deducted. Overall, these transactions are 
expected to have no material impact on Group retained earnings.

The impact on the consolidated income statement for the year to 31 March 2020 will depend on factors that may occur during the year including 
new leases entered into, changes or reassessments of the Group’s existing lease portfolio and changes to exchange rates or discount rates. However, 
the operating lease charges incurred in the year to 31 March 2019 were €3.8 billion (see note 3 “Operating (loss)/profit”) and it is expected that 
a similar amount of lease depreciation and interest would have been recognised had IFRS 16 been applied in the year to 31 March 2019.

These impacts are based on the assessments undertaken to date. The exact financial impacts of the accounting changes of adopting IFRS 16 
at 1 April 2019 may be revised. The Group will issue further details on the impact of adopting IFRS 16 as part of the interim financial statements for 
the six months ending 30 September 2019.

IFRS 9 “Financial Instruments”
IFRS 9 “Financial Instruments”, was adopted by the Group on 1 April 2018 and impacts the classification and measurement of the Group’s financial 
instruments, revises the requirements for when hedge accounting can be applied and requires certain additional disclosures.

The primary impacts of applying IFRS 9 in the current financial period are disclosed overleaf and on page 123.

Notes to the consolidated financial statements (continued) 
121

Vodafone Group Plc   
Annual Report 2019 

Primary impacts of applying the IFRS 9 accounting policy
The cumulative retrospective impact of changes to the classification and measurement of financial instruments under IFRS 9 has been reflected 
by the Group as an adjustment to equity on the date of adoption. The accounting policies for financial instruments following the adoption of IFRS 9 
are consistent with the Group’s pre-existing policy under IAS 39 “Financial Instruments: Recognition and Measurement”, except as set out below:

 – Certain other cash and cash equivalent and short term investment amounts previously recorded at amortised cost are now classified as fair value 

through profit and loss (‘FVPL’). The carrying values of these assets approximated to fair value and therefore there is no material impact from 
this reclassification.

 – The carrying values of trade receivables and contract assets are reduced by the lifetime estimated future credit losses at the date of initial 

recognition where previously credit losses were not recognised on such assets until there was an indicator of impairment, such as a payment 
default (see page 122 for further information relating to expected credit losses recognised on adoption of IFRS 9).

 – When the Group establishes a practice of selling receivables from time to time these portfolios, which were previously recorded at amortised cost, 
are recorded at fair value through other comprehensive income (‘FVOCI’); the impact of this remeasurement is not material (see note 14 “Trade 
and other receivables”).

Whilst hedge accounting requirements are revised under IFRS 9, these result in no material changes to the Group’s hedge accounting (see note 21 
“Capital and financial risk management”).

On the date of initial application, 1 April 2018, the Group assessed which business models apply to the financial assets and financial liabilities held 
by the Group and has classified its financial instruments into the appropriate IFRS 9 categories. The main effects resulting from this reclassification 
are detailed in the table below with the impact on the carrying amounts relating solely to the recognition of loss allowances:

31 March 2018  
measurement category  
(IAS 39)¹ 

1 April 2018  
measurement category 
(IFRS 9)

31 March 2018 
Carrying value 
(IAS 39)

€m 

Impact of  
adoption of  
IFRS 9

€m

1 April 2018  
Carrying value  
(IFRS 9)

€m

Financial assets

Other investments
Equity securities2
Long term debt securities
Short term bond and debt securities
Short term bond and debt securities
Short term bond and debt securities3
Managed investments funds
Managed investments funds3
Other investments – restricted deposits3
Other investments – restricted deposits
Other investments – public debt and bonds
Trade and other receivables
Trade receivables4
Trade receivables4
Other receivables4, 5
Derivative financial instruments
Cash and cash equivalents
Cash at bank and in hand
Money Market funds6

Financial liabilities

Trade and other payables
Trade and other payables
Derivative financial instruments
Borrowings

  Notes

13

14

19

15

FVOCI

Available for sale
Loans and receivables Amortised cost
Loans and receivables Amortised cost
FVTPL
Loans and receivables
FVTPL
Loans and receivables
Loans and receivables
Loans and receivables Amortised cost
FVTPL

FVTPL
FVTPL
FVTPL
FVTPL
FVTPL

FVTPL

Loans and receivables Amortised cost
Loans and receivables
Loans and receivables Amortised cost
FVTPL

FVTPL

FVOCI

Loans and receivables Amortised cost
Loans and receivables

FVTPL

47
3,157
830
1,974
175
3,087
804
817
565
543

5,402
–
5,970
2,629

2,924
2,477

Loans and receivables Amortised cost
FVTPL

FVTPL

20 Loans and receivables Amortised cost

16,702
2,383
43,259

–
(12)
–
–
–
–
–
–
–
–

(1,047)
877
(71)
–

–
–

–
–
–
(253)

47
3,145
830
1,974
175
3,087
804
817
565
543

4,355
877
5,899
2,629

2,924
2,477

16,702
2,383
43,259

Notes
1  Under IAS 39, assets classified as held for trading and available-for-sale were stated at fair value. Where securities were held for trading purposes, gains and losses arising from changes in fair 
value were included in net profit or loss for the period. For available-for-sale investments, gains and losses arising from changes in fair value were recognised directly in other comprehensive 
income, until the security was disposed of or determined to be impaired, at which time the cumulative gain or loss previously recognised in other comprehensive income, determined using the 
weighted average cost method, would be included in the net profit or loss for the period. Other assets classified as loans and receivables were stated at amortised cost using the effective interest 
method, less any impairment.

2  These are investments in other companies.
3 

Investments reclassified from loans and receivables to fair value through profit and loss as the returns do not represent solely payment of principal and interest. Fair value approximates carrying 
value and there is no impact on transition.

4  Trade and other receivables classified as loans and receivables under IAS 39 were measured at amortised cost. The €241 million reduction in carrying value on adoption of IFRS 9 relates 

to €220 million in current assets and €21 million in non-current assets, See page 123.

5  The impact of adoption of IFRS 9 relates to contract asset balances.
6  Money market funds reclassified from loans and receivables to fair value through profit and loss as the returns on the funds do not represent solely payment of principal and interest. Fair value 

approximates carrying value and there is no impact on transition. 

OverviewStrategic ReportGovernanceFinancialsOther information 
 
122 Vodafone Group Plc   

Annual Report 2019 

1. Basis of preparation (continued)

Provisions for receivables, reflecting lifetime expected credit losses from the date of first recognition, have increased. The application of IFRS 9 
resulted in additional impairment allowances at 1 April 2018 as follows: 

Loss allowance at 31 March 2018 under IAS 39
Recognition of additional allowance on trade and other receivables at 1 April 2018
Loss allowance on contract assets recognised on adoption of IFRS 151
Release of allowance for trade receivables reclassified to fair value through OCI
Loss allowance at 1 April 2018 under IFRS 91

€m
1,249
264
78
(23)
1,568

Note:
1  The loss allowance on contract assets recognised on adoption of IFRS 15 has increased to €78 million from €34 million disclosed in the condensed consolidated financial statements for the 

period ended 30 September 2018, published on 13 November 2018. As a result, the total loss allowance at 1 April 2018 has increased from €1,524 million previously reported to €1,568 million. 
The carrying value of contract assets and receivables at 1 April 2018 is unchanged from that previously reported.

IFRS 15 “Revenue from Contracts with Customers”
IFRS 15 “Revenue from Contracts with Customers” was adopted by the Group on 1 April 2018 with the cumulative retrospective impact reflected 
as an adjustment to equity on the date of adoption; the Group has not applied any other expedients in relation to the adoption or ongoing 
application of IFRS 15.

The primary impacts of applying IFRS 15 in the current financial period are disclosed below, on page 123 and in note 31 “IAS 18 basis 
primary statements”.

Primary impacts of applying the IFRS 15 accounting policy
The primary impacts of applying the IFRS 15 (‘current’) accounting policy in place of the accounting policy applied in the annual report and accounts 
for the year ended 31 March 2018 (the ‘previous policy’) are:

 – Under the previous policy, revenue allocated to obligations was restricted to the amount receivable without the delivery of additional goods 
or services; this restriction no longer applies under the current policy. The primary impact is that revenue allocated to equipment typically 
increases and revenue subsequently recognised for service delivery during the contract period typically decreases when the Group sells 
subsidised devices, such as handsets, together with airtime service agreements. The recognition of additional up-front unbilled equipment 
revenue is the primary driver for the increase in the contract asset value recorded under IFRS 15 (see page 123 and in note 14 “Trade and 
other receivables”).

 – Under the current policy, direct and incremental contract acquisition costs, such as commissions, are typically recognised in expenses over the 
related contract period; this generally leads to the later recognition of charges for such costs compared with the previous policy. The amounts 
of contract acquisition costs deducted from revenue as they are considered to relate to the funding of customer discounts are higher under the 
current policy than under the previous policy. Deferred contract acquisition costs recorded under the current policy are disclosed on page 123 
and in note 14 “Trade and other receivables”.

 – Contract fulfilment costs are deferred under the current policy when the requirements for the deferral of expense recognition are met (see 

above and note 2 “Revenue disaggregation and segmental analysis”); such costs were generally expensed as incurred under previous policy. 
Deferred contract fulfilment costs recorded under the current policy are disclosed in on page 123 and in note 14 “Trade and other receivables”.

Adoption of the IFRS 15 accounting policy in the Group’s joint ventures and associates resulted in an increase to the carrying value 
of those investments.

The key causes of the movements recorded in the consolidated statement of financial position as a result of the adoption of IFRS 15 on 1 April 2018 
are disclosed above. Due to the complexity and volume of the Group’s contracts, it is not possible to separately quantity each of the underlying 
reasons giving rise to the increase in contract assets.

Certain changes have been made to the allocation of, and timing of recognition for, equipment and service revenue. As a result, contract assets 
have decreased by €6 million, contract liabilities have reduced by €100 million and net deferred tax liabilities have increased by €20 million at 1 April 
2018 compared to that originally disclosed in the condensed consolidated financial statements for the period ended 30 September 2018, published 
on 13 November 2018. The increase in equity as a result of adopting IFRS 15 has increased by €74 million (from €2,464 million to €2,538 million) 

Further information on the impact of adoption of IFRS 15 on the results for the year ended 31 March 2019 are detailed in note 31 “IAS 18 basis 
primary statements”.

Notes to the consolidated financial statements (continued)123 Vodafone Group Plc   

Annual Report 2019 

Impact of the adoption of IFRS 9 and IFRS 15 on the opening balance sheet at 1 April 2018
The impact of the adoption of IFRS 9 and IFRS 15 on the consolidated statement of financial position at 1 April 2018 is set out below:

Consolidated statement of financial position
Non-current assets
Goodwill
Other intangible assets
Property, plant and equipment
Investments in associates and joint ventures
Other investments
Deferred tax assets
Post employment benefits
Trade and other receivables
Of which: Contract assets

Trade receivables
Deferred acquisition costs
Fulfilment costs

Current assets
Inventory
Taxation recoverable
Trade and other receivables
Of which: Contract assets

Trade receivables
Deferred acquisition costs
Fulfilment costs

Other investments
Cash and cash equivalents

Assets held for sale
Total assets

Equity
Called up share capital
Additional paid-in capital
Treasury shares
Accumulated losses
Accumulated other comprehensive income
Total attributable to owners of the parent
Non-controlling interests
Total non-controlling interests
Total equity

Non-current liabilities
Long-term borrowings
Deferred tax liabilities
Post employment benefits
Provisions
Trade and other payables
Of which: Contract liabilities

Current liabilities
Short-term borrowings
Financial liabilities under put option arrangements
Taxation liabilities
Provisions
Trade and other payables
Of which: Contract liabilities

Other payables

Liabilities held for sale
Total equity and liabilities

31 March 2018
€m

Impact of adoption of IFRS 9
€m

Impact of adoption of IFRS 15
€m

1 April 2018
€m

26,734
16,523
28,325
2,538
3,204
26,200
110
4,026
350
435
–
–
107,660

581
106
9,975
2,257
4,967
–
–
8,795
4,674
24,131
13,820
145,611

4,796
150,197
(8,463)
(106,695)
27,805
67,640
967
967
68,607

32,908
644
520
1,065
2,843
237
37,980

8,513
1,838
541
891
16,242
1,678
1,346
28,025
10,999
145,611

–
–
–
–
(12)
50
–
(21)
(7)
(14)
–
–
17

–
–
(220)
(64)
(156)
–
–
–
–
(220)
–
(203)

–
–
–
(224)
27
(197)
(5)
(5)
(202)

–
(1)
–
–
–
–
(1)

–
–
–
–
–
–
–
–
–
(203)

–
–
–
227
–
(699)
–
851
500
–
340
11
379

39
–
2,349
1,209
–
1,097
43
–
–
2,388
–
2,767

–
–
–
2,457
–
2,457
81
81
2,538

–
142
–
–
10
10
152

–
–
–
–
77
38
39
77
–
2,767

26,734
16,523
28,325
2,765
3,192
25,551
110
4,856
843
421
340
11
108,056

620
106
12,104
3,402
4,811
1,097
43
8,795
4,674
26,299
13,820
148,175

4,796
150,197
(8,463)
(104,462)
27,832
69,900
1,043
1,043
70,943

32,908
785
520
1,065
2,853
247
38,131

8,513
1,838
541
891
16,319
1,716
1,385
28,102
10,999
148,175

OverviewStrategic ReportGovernanceFinancialsOther information124

Vodafone Group Plc   
Annual Report 2019 

2. Revenue disaggregation and segmental analysis

The Group’s businesses are managed on a geographical basis. Selected financial data is presented on this 
basis below. 

Accounting policies
Revenue 
When the Group enters into an agreement with a customer, goods and services deliverable under the contract are identified as separate 
performance obligations (‘obligations’) to the extent that the customer can benefit from the goods or services on their own and that the separate 
goods and services are considered distinct from other goods and services in the agreement. Where individual goods and services don’t meet the 
criteria to be identified as separate obligations they are aggregated with other goods and/or services in the agreement until a separate obligation 
is identified. The obligations identified will depend on the nature of individual customer contracts, but might typically be separately identified for 
mobile handsets, other equipment such as set-top boxes and routers provided to customers and services provided to customers such as mobile and 
fixed line communication services. Where goods and services have a functional dependency (for example, a fixed line router can only be used with 
the Group’s services) this does not, in isolation, prevent those goods or services from being assessed as separate obligations.

The Group determines the transaction price to which it expects to be entitled in return for providing the promised obligations to the customer 
based on the committed contractual amounts, net of sales taxes and discounts. Where indirect channel dealers, such as retailers, acquire customer 
contracts on behalf of the Group and receive commission, any commissions that the dealer is compelled to use to fund discounts or other incentives 
to the customer are treated as payments to the customer when determining the transaction price and consequently are not included in contract 
acquisition costs.

The transaction price is allocated between the identified obligations according to the relative standalone selling prices of the obligations. 
The standalone selling price of each obligation deliverable in the contract is determined according to the prices that the Group would achieve 
by selling the same goods and/or services included in the obligation to a similar customer on a standalone basis; where standalone selling prices are 
not directly observable, estimation techniques are used maximising the use of external inputs. See “Critical accounting judgements and key sources 
of estimation uncertainty” in note 1 for details.

Revenue is recognised when the respective obligations in the contract are delivered to the customer and payment remains probable.

 – Revenue for the provision of services, such as mobile airtime and fixed line broadband, is recognised when the Group provides the related service 

during the agreed service period.

 – Revenue for device sales to end customers is generally recognised when the device is delivered to the end customer. For device sales made 
to intermediaries such as indirect channel dealers, revenue is recognised if control of the device has transferred to the intermediary and the 
intermediary has no right to return the device to receive a refund; otherwise revenue recognition is deferred until sale of the device to an end 
customer by the intermediary or the expiry of any right of return.

Where refunds are issued to customers they are deducted from revenue in the relevant service period.

When the Group has control of goods or services prior to delivery to a customer, then the Group is the principal in the sale to the customer. 
As a principal, receipts from, and payments to, suppliers are reported on a gross basis in revenue and operating costs. If another party has control 
of goods or services prior to transfer to a customer, then the Group is acting as an agent for the other party and revenue in respect of the relevant 
obligations is recognised net of any related payments to the supplier and recognised revenue represents the margin earned by the Group. 
See “Critical accounting judgements and key sources of estimation uncertainty” in note 1 for details.

Customers typically pay in advance for prepay mobile services and monthly for other communication services. Customers typically pay for handsets 
and other equipment either up-front at the time of sale or over the term of the related service agreement. 

When revenue recognised in respect of a customer contract exceeds amounts received or receivable from a customer at that time a contract asset 
is recognised; contract assets will typically be recognised for handsets or other equipment provided to customers where payment is recovered 
by the Group via future service fees. If amounts received or receivable from a customer exceed revenue recognised for a contract, for example if the 
Group receives an advance payment from a customer, a contract liability is recognised.

When contract assets or liabilities are recognised, a financing component may exist in the contract; this is typically the case when a handset or other 
equipment is provided to a customer up-front but payment is received over the term of the related service agreement, in which case the customer 
is deemed to have received financing. If a significant financing component is provided to the customer, the transaction price is reduced and interest 
revenue is recognised over the customer’s payment period using an interest rate reflecting the relevant central bank rates and customer credit risk.

Contract-related costs
When costs directly relating to a specific contract are incurred prior to recognising revenue for a related obligation, and those costs enhance the 
ability of the Group to deliver an obligation and are expected to be recovered, then those costs are recognised on the statement of financial position 
as fulfilment costs and are recognised as expenses in line with the recognition of revenue when the related obligation is delivered.

The direct and incremental costs of acquiring a contract including, for example, certain commissions payable to staff or agents for acquiring 
customers on behalf of the Group, are recognised as contract acquisition cost assets in the statement of financial position when the related payment 
obligation is recorded. Costs are recognised as an expense in line with the recognition of the related revenue that is expected to be earned by the 
Group; typically this is over the customer contract period as new commissions are payable on contract renewal. Certain amounts payable to agents 
are deducted from revenue recognised (see above).

Notes to the consolidated financial statements (continued)125 Vodafone Group Plc   

Annual Report 2019 

Revenue disaggregation (IFRS 15 basis)

Revenue reported for the year includes revenue from contracts with customers, comprising service and equipment revenue, as well as other 
revenue items including revenue from leases and interest revenue arising for transactions with a significant financing component. The table below 
disaggregates the Group’s revenue by reporting segment.

31 March 2019
Germany
Italy
UK
Spain
Other Europe
Eliminations
Europe
Vodacom
Other Markets
Rest of the World
Common Functions
Eliminations
Group

Service  
revenue
€m
9,145
5,030
4,952
4,203
4,460
(110)
27,680
4,391
4,011
8,402
477
(101)
36,458

Equipment  
revenue
€m
1,077
722
1,207
392
529
–
3,927
873
816
1,689
37
(1)
5,652

Revenue from 
contracts with 
customers
€m
10,222
5,752
6,159
4,595
4,989
(110)
31,607
5,264
4,827
10,091
514
(102)
42,110

Other  
revenue1
€m
139
97
56
58
61
(6)
405
171
29
200
1,003
(200)
1,408

Interest 
revenue
€m
29
8
57
16
22
–
132
8
8
16
–
–
148

Total  
segment  
revenue
€m
10,390
5,857
6,272
4,669
5,072
(116)
32,144
5,443
4,864
10,307
1,517
(302)
43,666

Note:
1  Other revenue largely represents lease revenues recognised under IAS 17 “Leases”.

The total future revenue from the Group’s contracts with customers with performance obligations not satisfied at 31 March 2019 is €18,447 million; 
of which €12,566 million is expected to be recognised within the next year and the majority of the remaining amount in the following 12 months. 

Segmental analysis

The Group’s operating segments are established on the basis of those components of the Group that are evaluated regularly by the chief operating 
decision maker in deciding how to allocate resources and in assessing performance. The Group has a single group of similar services and products, 
being the supply of communications services and products. Revenue is attributed to a country or region based on the location of the Group 
company reporting the revenue. Transactions between operating segments are charged at arm’s-length prices.

Segment information is primarily provided on the basis of geographic areas, with the exception of Vodacom which encompasses South Africa and 
certain other smaller African markets, being the basis on which the Group manages its worldwide interests. 

The aggregation of operating segments into the Europe and Rest of the World1 regions reflects, in the opinion of management, the similar economic 
characteristics within each of those regions as well as the similar products and services offered and supplied, classes of customers and the 
regulatory environment. In the case of the Europe region this largely reflects membership of the European Union, while for the Rest of the World 
region this largely includes emerging and developing economies that are in the process of rapid growth and industrialisation.

Certain financial information is provided separately within the Europe region for Germany, Italy, the UK and Spain, and within the Rest of the World 
region for Vodacom, as this operating segment is individually material for the Group. The segmental revenue and profit of India are included 
in discontinued operations for all years reported until 31 August 2018, the date of disposal, and segmental assets and cash flows are included 
in assets and liabilities held for sale at 31 March 2018. See note 7 “Discontinued operations and assets and liabilities held for sale” and note 26 
“Acquisitions and disposals” for details.

Segmental information is presented on an IAS 18 (pre-IFRS 15) basis as this is the basis of the information used for internal decision-making. 
The IAS 18 revenue policy is presented in note 31 “IAS 18 basis primary statements”.

Note:
1  Previously Africa, Middle East and Asia Pacific (AMAP). 

OverviewStrategic ReportGovernanceFinancialsOther information126

Vodafone Group Plc   
Annual Report 2019 

2. Segmental analysis (continued)

Segmental revenue and profit (IAS 18 basis)

31 March 2019
Germany
Italy
UK
Spain
Other Europe
Europe
Vodacom
Other Markets
Rest of the World
Common Functions
Group (IAS 18 basis)
Impact of adoption of IFRS 15
Group (IFRS 15 basis)

31 March 2018
Germany
Italy
UK
Spain
Other Europe
Europe
Vodacom
Other Markets
Rest of the World
Common Functions
Group

31 March 2017
Germany
Italy
UK
Spain
Other Europe
Europe
Vodacom
Other Markets
Rest of the World
Common Functions
Group

Segment
revenue
€m

10,952
5,882
6,799
4,688
5,121
33,442
5,660
4,864
10,524
1,518
45,484

10,847
6,204
7,078
4,978
4,941
34,048
5,692
5,770
11,462
1,408
46,918

10,600 
6,101 
6,925 
4,973 
6,128 
34,727 
5,294 
6,479 
11,773 
1,390 
47,890 

Intra-region
revenue
€m

(24)
(18)
(16)
(24)
(34)
(116)
–
–
–
–
(116)

(29)
(30)
(21)
(35)
(45)
(160)
–
–
–
–
(160)

(32)
(30)
(23)
(37)
(55)
(177)
–
–
–
–
(177)

Regional
revenue
€m

10,928
5,864
6,783
4,664
5,087
33,326
5,660
4,864
10,524
1,518
45,368

10,818
6,174
7,057
4,943
4,896
33,888
5,692
5,770
11,462
1,408
46,758

10,568 
6,071 
6,902 
4,936 
6,073 
34,550 
5,294 
6,479 
11,773 
1,390 
47,713 

Inter-region
revenue
€m

(26)
(9)
(20)
(4)
(28)
(87)
(6)
(15)
(21)
(194)
(302)

(18)
(3)
(7)
(2)
(10)
(40)
(7)
(25)
(32)
(115)
(187)

(21)
(1)
(6)
(1)
(5)
(34)
–
(14)
(14)
(34)
(82)

Group
revenue
€m

10,902
5,855
6,763
4,660
5,059
33,239
5,654
4,849
10,503
1,324
45,066
(1,400)
43,666

10,800
6,171
7,050
4,941
4,886
33,848
5,685
5,745
11,430
1,293
46,571

10,547 
6,070 
6,896 
4,935 
6,068 
34,516 
5,294 
6,465 
11,759 
1,356 
47,631 

Adjusted
EBITDA
€m

4,098
2,189
1,527
1,079
1,628
10,521
2,155
1,395
3,550
68
14,139

4,010
2,329
1,762
1,420
1,515
11,036
2,203
1,554
3,757
(56)
14,737

3,617 
2,229 
1,212 
1,360 
1,865 
10,283 
2,063 
1,791 
3,854 
12 
14,149 

For the years ending 31 March 2019, 2018 and 2017 total revenue recorded in respect of the sale of goods was €5,524 million, €4,718 million and 
€4,029 million respectively.

Notes to the consolidated financial statements (continued) 
 
127

Vodafone Group Plc   
Annual Report 2019 

The Group’s measure of segment profit, adjusted EBITDA, excludes depreciation, amortisation, impairment loss, restructuring costs, loss on disposal 
of fixed assets, the Group’s share of results in associates and joint ventures and other income and expense. A reconciliation of adjusted EBITDA 
to operating profit is shown below. For a reconciliation of operating profit to profit for the financial year, see the Consolidated income statement 
on page 111.

Adjusted EBITDA
Depreciation, amortisation and loss on disposal of fixed assets
Share of adjusted results in equity accounted associates and joint ventures1
Adjusted operating profit
Impairment losses
Restructuring costs
Amortisation of acquired customer based and brand intangible assets
Other (expense)/income
Operating (loss)/profit (IAS 18 basis)
Impact of adoption of IFRS 152
Operating loss (IFRS 15 basis)

2018 
€m 
14,737
(9,910)
389
5,216
–
(156)
(974)
213
4,299

2017 
€m 
14,149
(10,179)
164
4,134
–
(415)
(1,046)
1,052
3,725

2019
€m 
14,139
(9,665)
(291)
4,183
(3,119)
(486)
(583)
(262)
(267)
(684)
(951)

Note:
1  Share of adjusted results in equity accounted associates and joint ventures excludes amortisation of acquired customer bases and brand intangible assets, restructuring costs and other 

costs of €0.6 billion (2018: €0.4 billion, 2017: €0.1 billion) which are included in amortisation of acquired customer base and brand intangible assets, restructuring costs and other income and 
expense respectively.

2  See note 31 “IAS 18 basis primary statements” for further details.

OverviewStrategic ReportGovernanceFinancialsOther information 
 
128 Vodafone Group Plc   

Annual Report 2019 

2. Segmental analysis (continued)

Segmental assets and cash flow (IAS 18 basis)

31 March 2019
Germany
Italy
UK
Spain
Other Europe
Europe
Vodacom
Other Markets
Rest of the World
Common Functions
Group (IAS 18 basis)
Impact of adoption of IFRS 15
Group (IFRS 15 basis)

31 March 2018
Germany
Italy
UK
Spain
Other Europe
Europe
Vodacom
Other Markets
Rest of the World
Common Functions
Group

31 March 2017
Germany
Italy
UK
Spain
Other Europe
Europe
Vodacom
Other Markets
Rest of the World
Common Functions
Group

Non-current
assets1
€m

Capital
expenditure2
€m

Other
expenditure on
 intangible assets
€m

Depreciation
and
amortisation
€m

Impairment loss
€m

Operating
free cash flow3
€m

24,529
11,031
7,405
7,730
7,210
57,905
5,503
3,429
8,932
2,009
68,846
(409)
68,437

25,444
9,232
7,465
10,576
7,441
60,158
5,841
3,607
9,448
1,976
71,582

26,694 
9,157 
8,210 
11,035 
7,574 
62,670 
6,039 
5,778 
11,817 
1,937 
76,424 

1,816
784
804
813
775
4,992
810
626
1,436
799
7,227
–
7,227

1,673
797
889
863
710
4,932
763
729
1,492
897
7,321

1,671 
793 
950 
746 
878
5,038 
736 
795 
1,531 
915 
7,484 

2
2,219
408
216
42
2,887
91
34
125
–
3,012
–
3,012

24
629
–
–
93
746
1
–
1
–
747

–
2 
–
–
38 
40 
2 
317 
319 
–
359 

3,017
1,337
1,612
1,318
1,073
8,357
758
673
1,431
7
9,795
–
9,795

3,095
1,479
1,600
1,371
1,092
8,637
776
923
1,699
73
10,409

3,320 
1,603 
1,768 
1,378 
1,088 
9,157 
738 
1,153 
1,891 
38 
11,086 

–
–
–
(2,638)
(196)
(2,834)
–
(255)
(255)
(30)
(3,119)
(406)
(3,525)

–
–
–
–
–
–
–
–
–
–
–

–
–
–
–
–
–
–
–
–
–
–

2,425
1,552
689
443
861
5,970
1,379
769
2,148
(1,047)
7,071
–
7,071

2,147
1,607
408
628
788
5,578
1,453
725
2,178
(755)
7,001

1,749 
1,161 
57 
344 
619 
3,930 
1,347 
947 
2,294 
(597)
5,627 

Notes:
1  Comprises goodwill, other intangible assets and property, plant and equipment.
2 
3  The Group’s measure of segment cash flow is reconciled to the closest equivalent GAAP measure, cash generated by operations, on page 232.

Includes additions to property, plant and equipment and computer software, reported within intangibles. Excludes licences and spectrum additions.

Notes to the consolidated financial statements (continued)129 Vodafone Group Plc   

Annual Report 2019 

3. Operating (loss)/profit

Detailed below are the key amounts recognised in arriving at our operating (loss)/profit

Net foreign exchange losses/(gains)1
Depreciation of property, plant and equipment (note 11):

Owned assets
Leased assets

Amortisation of intangible assets (note 10)
Impairment of goodwill in subsidiaries, associates and joint arrangements (note 4)
Staff costs (note 23)
Amounts related to inventory included in cost of sales
Operating lease rentals payable
Loss on disposal of property, plant and equipment and intangible assets
Own costs capitalised attributable to the construction or acquisition of property, plant and equipment
Net gain on formation of VodafoneZiggo (note 26)2

2019
€m 
1

5,795
59
3,941
3,525
5,267
5,886
3,826
33
(844)
–

2018 
€m 
(65)

5,963
47
4,399
–
5,295
6,045
3,788
36
(829)
–

2017
€m 
133

6,253
12
4,821
–
5,519
6,464
3,976
22
(800)
(1,275)

Notes:
1  The year ended 31 March 2019 included €nil (2018: €80 million credit, 2017: €127 million charge) reported in other income and expense in the consolidated income statement.
2  Reported in other income and expense in the consolidated income statement.

The total remuneration of the Group’s auditors, PricewaterhouseCoopers LLP and other member firms of PricewaterhouseCoopers International 
Limited, for services provided to the Group during the year ended 31 March 2019 is analysed below. 

Parent company
Subsidiaries
Subsidiaries – new accounting standards1
Audit fees:

Audit-related fees2 
Non-audit fees:

Total fees

2019
€m 
2
14
1
17

2
2

19

2018
€m 
2
14
5
21

5
5

26

2017
€m 
2
13
1
16

4
4

20

Notes:
1  Fees during the implementation phase of new accounting standards, notably preparations for IFRS 15 “Revenue from Contracts with Customers” in the year ended 31 March 2018 and 

preparations for IFRS 16 “Leases” in the year ended 31 March 2019.

2  Relates to fees for statutory and regulatory filings during the year. In addition, the amount for the year ended 31 March 2018 includes non-recurring fees that were incurred during the 
preparations for a potential IPO of Vodafone New Zealand and the merger of Vodafone India and Idea Cellular. The amount for the year ended 31 March 2017 primarily arose from work 
on regulatory filings prepared in anticipation of a potential IPO of Vodafone India that was under consideration prior to the agreement for the merger of Vodafone India and Idea Cellular.

A description of the work performed by the Audit and Risk Committee in order to safeguard auditor independence when non-audit services are 
provided is set out in the Audit and Risk Committee report on pages 71 to 76.

OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
130 Vodafone Group Plc   

Annual Report 2019 

4. Impairment losses

Impairment occurs when the carrying value of assets is greater than the present value of the net cash flows they 
are expected to generate. We review the carrying value of assets for each country in which we operate at least 
annually. For further details of our impairment review process see “Critical accounting judgements and key 
sources of estimation uncertainty” in note 1 “Basis of preparation” to the consolidated financial statements.

Accounting policies
Goodwill
Goodwill is not subject to amortisation but is tested for impairment annually or whenever there is an indication that the asset may be impaired.

For the purpose of impairment testing, assets are grouped at the lowest levels for which there are separately identifiable cash flows, known as cash-
generating units. If the recoverable amount of the cash-generating unit is less than the carrying amount of the unit, the impairment loss is allocated 
first to reduce the carrying amount of any goodwill allocated to the unit and then to the other assets of the unit pro-rata on the basis of the carrying 
amount of each asset in the unit. Impairment losses recognised for goodwill are not reversible in subsequent periods.

The recoverable amount is the higher of fair value less costs of disposal and value in use. In assessing value in use, the estimated future cash flows 
are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks 
specific to the asset for which the estimates of future cash flows have not been adjusted.

Management prepares formal five year management plans for the Group’s cash-generating units, which are the basis for the value 
in use calculations.

Property, plant and equipment and finite lived intangible assets
At each reporting period date, the Group reviews the carrying amounts of its property, plant and equipment, finite lived intangible assets and equity-
accounted investments to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, 
the recoverable amount of the asset is estimated in order to determine the extent, if any, of the impairment loss. Where it is not possible to estimate 
the recoverable amount of an individual asset, the Group estimates the recoverable amount of the cash-generating unit to which the asset belongs.

If the recoverable amount of an asset or cash-generating unit is estimated to be less than its carrying amount, the carrying amount of the asset 
or cash-generating unit is reduced to its recoverable amount and an impairment loss is recognised immediately in the income statement.

Where there has been a change in the estimates used to determine recoverable amount and an impairment loss subsequently reverses, the carrying 
amount of the asset or cash-generating unit is increased to the revised estimate of its recoverable amount, not to exceed the carrying amount that 
would have been determined had no impairment loss been recognised for the asset or cash-generating unit in prior years and an impairment loss 
reversal is recognised immediately in the income statement.

Impairment losses
Following our annual impairment review, the impairment charges recognised in the consolidated income statement within operating profit are 
stated below. Further detail on the events and circumstances that led to the recognition of the impairments charges is included later in this note.

Cash-generating unit
Spain
Romania
Vodafone Idea
Other

Reportable segment
Spain
Other Europe
Other Markets
Common Functions

2019 
€m 
2,930
310
255
30
3,525

2018 
€m 
–
–
–
–
–

2017 
€m 
–
–
–
–
–

For the year ended 31 March 2019, the Group recorded a loss on disposal of Vodafone India of €3,420 million, including a loss on disposal 
of €1,276 million and a foreign exchange loss of €2,079 million which is included in discontinued operations. See note 26 “Acquisitions and disposals” 
for further details.

For the year ended 31 March 2018, the Group recorded a non-cash charge of €3,170 million (€2,245 million net of tax), included in discontinued 
operations, as a result of the re-measurement of Vodafone India’s fair value less costs of disposal. 

For the year ended 31 March 2017, the Group recorded a non-cash impairment charge of €4,515 million in respect of the Group’s investment in India 
which, together with the recognition of an associated €840 million deferred tax asset, led to an overall €3,675 million reduction in the carrying value 
of Vodafone India, the results of which are included in discontinued operations. See note 7 “Discontinued operations and assets and liabilities held 
for sale” for further details.

Notes to the consolidated financial statements (continued) 
 
 
 
131

Vodafone Group Plc   
Annual Report 2019 

Goodwill
The remaining carrying value of goodwill at 31 March was as follows:

Germany
Italy

Other

2019 
€m 
12,479
3,654
16,133
7,220
23,353

2018
€m 
12,479
3,654
16,133
10,601
26,734

Key assumptions used in the value in use calculations
The key assumptions used in determining the value in use are:

Assumption
Projected adjusted 
EBITDA

How determined
Projected adjusted EBITDA has been based on past experience adjusted for the following:
 – In Europe, mobile revenue is expected to benefit from increased usage as customers transition to higher data bundles, 

and new products and services are introduced. Fixed revenue is expected to continue to grow as penetration is increased 
and more products and services are sold to customers; and

 – In the Rest of the World, revenue is expected to continue to grow as the penetration of faster data-enabled devices and 
rises along with higher data bundle attachment rates, and new products and services are introduced. The segment 
is also expected to benefit from increased usage and penetration of M-Pesa in Africa; and

 – Margins are expected to be impacted by negative factors such as the cost of acquiring and retaining customers 

in increasingly competitive markets and by positive factors such as the efficiencies expected from the implementation 
of Group initiatives.

The cash flow forecasts for capital expenditure are based on past experience and include the ongoing capital expenditure 
required to increase capacity, meet the population coverage requirements of certain of the Group’s licences and facilitate 
the continued growth in revenue and EBITDA discussed above. In Europe, capital expenditure is required to roll out 
capacity-building next generation 5G and gigabit networks. In the Rest of the World, capital expenditure will be required for 
the continued rollout of current and next generation mobile networks in emerging markets. Capital expenditure includes 
cash outflows for the purchase of property, plant and equipment and computer software.
To enable the continued provision of products and services, the cash flow forecasts for licence and spectrum payments 
for each operating company for the initial five years include amounts for expected renewals and newly available spectrum. 
Beyond that period, a long-run cost of spectrum is assumed.

Projected capital 
expenditure

Projected licence and 
spectrum payments

Long-term growth rate For businesses where the five year management plans are used for the Group’s value in use calculations, a long-term 

Pre-tax risk adjusted 
discount rate

growth rate into perpetuity has been determined as the lower of:
 – the nominal GDP growth rate forecasts for the country of operation; and
 – the long-term compound annual growth rate in adjusted EBITDA in years six to ten estimated by management.
The discount rate applied to the cash flows of each of the Group’s operations is generally based on the risk free rate for 
ten year bonds issued by the government in the respective market. Where government bond rates contain a material 
component of credit risk, high-quality local corporate bond rates may be used.
These rates are adjusted for a risk premium to reflect both the increased risk of investing in equities and the systematic risk 
of the specific Group operating company. In making this adjustment, inputs required are the equity market risk premium 
(that is the required return over and above a risk free rate by an investor who is investing in the market as a whole) and the 
risk adjustment, beta, applied to reflect the risk of the specific Group operating company relative to the market as a whole.
In determining the risk adjusted discount rate, management has applied an adjustment for the systematic risk to each of 
the Group’s operations determined using an average of the betas of comparable listed telecommunications companies 
and, where available and appropriate, across a specific territory. Management has used a forward-looking equity market risk 
premium that takes into consideration both studies by independent economists, the long-term average equity market risk 
premium and the market risk premiums typically used by valuations practitioners.

OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
132 Vodafone Group Plc   

Annual Report 2019 

4. Impairment losses (continued)

Year ended 31 March 2019
For the year ended 31 March 2019, the Group recorded impairment charges of €2.9 billion, €0.3 billion, and €0.3 billion in respect of the 
Group’s investments in Spain, Romania and Vodafone Idea respectively. The impairment charges with respect to Spain and Romania relate solely 
to goodwill and the impairment charge with respect to Vodafone Idea relates to the joint venture’s carrying value. All impairment charges are 
recognised in the consolidated income statement within operating (loss)/profit. The recoverable amounts for Spain and Romania are €7.1 billion and 
€0.7 billion respectively and are based on value in use calculations. The recoverable amount for the Group’s stake in Vodafone Idea is €1.6 billion and 
is based on its fair value less costs of disposal.

Following challenging current trading and economic conditions, management has reassessed the expected future business performance in Spain. 
Following this reassessment, projected cash flows are lower and this has led to an impairment charge with respect to the Group’s investment 
in Spain. The impairment charge with respect to the Group’s investment in Romania was driven by an increase in the yield on Romanian government 
bonds which increased the discount rate and management’s reassessment of the long-term growth rate applied beyond the five-year business plan. 

Vodafone Idea Limited
The Group’s investment in Vodafone Idea was tested for impairment at 31 March 2019 in accordance with applicable IFRS. Impairment testing was 
considered appropriate as a result of market conditions and declines in the quoted share price of the company during the period.

The market environment in India remains highly challenging with significant pricing pressure, which has led to industry consolidation but 
a significantly lower level of profitability and greater pressure on financing. Management continues to consider it reasonable to assume an overall 
market and pricing recovery, however the timing and magnitude remains highly uncertain. Accordingly, there are a wide range of potential 
outcomes in deriving a current view of future business performance, cash flows and debt financing requirements for value in use purposes.

Management has concluded that the fair value less costs of disposal based on an observable share price is the appropriate basis to determine the 
recoverable amount of the Group’s investment in Vodafone Idea for the purpose of impairment testing for the year ended 31 March 2019. Where the 
recoverable amount is less than the investment’s carrying amount, the carrying amount is reduced to the recoverable amount and an impairment 
is recognised.

The investment in Vodafone Idea was also tested for impairment as at 30 September 2018. The share price of INR38.55 implied a recoverable 
amount of INR152 billion (€1.8 billion) which was lower than the carrying value of the investment at the same date. An impairment charge 
of €0.3 billion was recognised to reduce the carrying value of the joint venture in the Group’s consolidated statement of financial position.

Following the formal announcement of the terms of Vodafone Idea’s rights issue on 20 March 2019, the Vodafone Idea share price went ‘ex-rights’ 
on 29 March 2019 and closed at INR18.25. Based on information available to management on 31 March 2019, the recoverable amount of the 
Group’s investment in Vodafone Idea was determined based on key assumptions relating to the number of new shares to which management 
intended to subscribe (8.8 billion) and the associated cost under the terms of the rights issue (INR12.5 per share). After taking into account these 
key assumptions and the quoted share price, the recoverable amount of the Group’s interest in Vodafone Idea was determined to be INR123 billion 
(€1.6 billion) as at 31 March 2019. 

Vodafone Idea’s share price is observable in a quoted market and is considered a level 1 input under the IFRS 13 fair value hierarchy. As management 
has also considered the observable and unquoted inputs related to the number and cost of the new shares to be issued under the rights issue, 
the recoverable amount quoted above is considered to be a level 2 valuation under the IFRS 13 fair value hierarchy. 

The recoverable amount is €0.2 billion higher than the carrying value of the investment as at 31 March 2019 and no further changes to the carrying 
value or impairment charge recognised in September 2018 are required. 

The carrying value of Vodafone Idea that has been tested for impairment is dependent on a wide range of assumptions, including the level of market 
pricing and the realisation of anticipated merger-related operating expenses and capital expenditure synergies. Should any of the assumptions not 
materialise, in whole or in part, these will impact the entity’s expected future cash flows and may result in a future impairment. The carrying value 
is also dependent on the ability of the entity to refinance its liabilities as they fall due. Should this not be achievable, this will impact the liquidity 
of Vodafone Idea and will result in a future impairment, in whole or in part, of the Group’s investment. 

Based solely on the closing share price of Vodafone Idea on 13 May 2019, the recoverable amount of the Group’s 45.2% interest would be €0.6 billion 
lower than the recoverable amount as at 31 March 2019. No adjustment has been made to the carrying value of the Vodafone Idea joint venture 
as this is considered a non-adjusting event. 

Value in use assumptions
The table below shows key assumptions used in the value in use calculations. 

Pre-tax adjusted discount rate
Long-term growth rate
Projected adjusted EBITDA1
Projected capital expenditure2

Assumptions used in value in use calculation

Germany
%
8.3
0.5
2.9
16.9–19.9

Italy
%
10.5
1.0
(0.1)
12.2–12.5

Spain
%
9.3
0.5
9.2
17.1–18.4

Romania
%
11.1
1.0
3.8
12.1–12.7

Notes:
1  Projected adjusted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash-generating units of the plans used for impairment testing.
2  Projected capital expenditure, which excludes licences and spectrum, is expressed as capital expenditure as a percentage of revenue in the initial five years for all cash-generating units of the 

plans used for impairment testing.

Notes to the consolidated financial statements (continued) 
 
 
133 Vodafone Group Plc   

Annual Report 2019 

Sensitivity analysis
The estimated recoverable amount of the Group’s operations in Germany, Italy, Spain and Romania exceed their carrying values by €7.4 billion, 
€2.7 billion, €0.5 billion and €0.1 billion respectively. If the assumptions used in the impairment review were changed to a greater extent than 
as presented in the following table, the changes would, in isolation, lead to an impairment loss being recognised for the year ended 31 March 2019.

Pre-tax risk adjusted discount rate
Long-term growth rate
Projected adjusted EBITDA1
Projected capital expenditure2

Change required for carrying value to equal recoverable amount

Germany
pps
2.1
(2.2)
(4.9)
15.4

Italy
pps
2.5
(2.9)
(4.6)
11.2

Spain
pps
0.5
(0.7)
(1.3)
2.7

Romania
pps
1.2
(1.5)
(2.0)
3.3

Notes:
1  Projected adjusted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash-generating units of the plans used for impairment testing.
2  Projected capital expenditure, which excludes licences and spectrum, is expressed as capital expenditure as a percentage of revenue in the initial five years for all cash-generating units of the 

plans used for impairment testing.

Management considered the following reasonably possible changes in the key EBITDA1 assumption while leaving all other assumptions unchanged. 
The associated impact on the impairment assessment is presented in the table below. 

Management believes that no reasonably possible or foreseeable change in any of the other assumptions included in the table above would cause 
the carrying value of any cash-generating unit to materially exceed its recoverable amount.

Germany
Italy
Spain
Romania

Decrease by 2pps
€bn
4.2
1.5
(0.3)
0.0

Recoverable amount less carrying value

Base case
€bn
7.4
2.7
0.5
0.1

Increase by 2pps
€bn
10.8
4.1
1.4
0.2

Note:
1  Projected adjusted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash-generating units of the plans used for impairment testing.

The carrying values for Vodafone UK, Portugal and Ireland include goodwill arising from their acquisition by the Group and/or the purchase 
of operating licences or spectrum rights. While the recoverable amounts for these operating companies are not materially greater than their carrying 
value, each has a lower risk of giving rise to impairment that would be material to the Group given their relative size or the composition of their 
carrying value. 

The changes in the following table to assumptions used in the impairment review would have, in isolation, led to an impairment loss being 
recognised in the year ended 31 March 2019.

Pre-tax risk adjusted discount rate
Long-term growth rate
Projected adjusted EBITDA1
Projected capital expenditure2

Change required for carrying value to equal recoverable amount

UK
pps
0.7
(0.9)
(1.9)
3.3

Ireland
pps
1.2
(1.4)
(2.7)
8.4

Portugal
pps
0.7
(0.7)
(1.4)
3.4

Notes:
1  Projected adjusted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash-generating units of the plans used for impairment testing.
2  Projected capital expenditure, which excludes licences and spectrum, is expressed as capital expenditure as a percentage of revenue in the initial five years for all cash-generating units of the 

plans used for impairment testing.

VodafoneZiggo
Following the merger, the recoverable amount for VodafoneZiggo is not materially greater than its carrying value. If adverse impacts of economic, 
competitive, regulatory or other factors were to cause significant deterioration in the operations of VodafoneZiggo and the entity’s expected future 
cash flows, this may lead to an impairment loss being recognised. 

OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
134 Vodafone Group Plc   

Annual Report 2019 

4. Impairment losses (continued)

Year ended 31 March 2018
Value in use assumptions
The table below shows key assumptions used in the value in use calculations.

Pre-tax adjusted discount rate
Long-term growth rate
Projected adjusted EBITDA1
Projected capital expenditure2

Assumptions used in value in use calculation

Germany
%
8.3
0.5
3.7
16.6–18.8

Spain
%
9.7
1.5
5.9
16.8–17.4

Italy
%
10.4
1.0
(2.6)
12.1–13.3

Romania
%
9.8
1.5
2.6
11.9–14.6

Notes:
1  Projected adjusted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash-generating units of the plans used for impairment testing.
2  Projected capital expenditure, which excludes licences and spectrum, is expressed as capital expenditure as a percentage of revenue in the initial five years for all cash-generating units of the 

plans used for impairment testing.

Sensitivity analysis
Other than as disclosed below, management believes that no reasonably possible change in any of the above key assumptions would cause the 
carrying value of any cash-generating unit to materially exceed its recoverable amount.

The estimated recoverable amount of the Group’s operations in Germany, Spain and Romania exceed their carrying values by €7.7 billion, €0.3 billion 
and €nil respectively. The changes in the following table to assumptions used in the impairment review would, in isolation, lead to an impairment loss 
being recognised for the year ended 31 March 2018.

Pre-tax risk adjusted discount rate
Long-term growth rate
Projected adjusted EBITDA1
Projected capital expenditure2

Change required for carrying value to equal recoverable amount

Germany
pps
2.0
(2.3)
(3.3)
16.3

Spain
pps
0.2
(0.2)
(0.3)
1.4

Romania
pps
0.1
(0.1)
(0.1)
0.4

Notes:
1  Projected adjusted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash-generating units of the plans used for impairment testing.
2  Projected capital expenditure, which excludes licences and spectrum, is expressed as capital expenditure as a percentage of revenue in the initial five years for all cash-generating units of the 

plans used for impairment testing.

The carrying values for Vodafone UK, Portugal, Ireland and Czech Republic include goodwill arising from their acquisition by the Group and/or the 
purchase of operating licences or spectrum rights. While the recoverable amounts for these operating companies are not materially greater than 
their carrying value, each has a lower risk of giving rise to impairment that would be material to the Group given their relative size or the composition 
of their carrying value. The changes in the following table to assumptions used in the impairment review would have, in isolation, led to an 
impairment loss being recognised in the year ended 31 March 2018.

Pre-tax risk adjusted discount rate
Long-term growth rate
Projected adjusted EBITDA1
Projected capital expenditure2

Change required for carrying value to equal recoverable amount

Ireland
pps
0.6
(0.7)
(1.0)
4.2

Portugal
pps
1.0
(1.1)
(1.5)
6.4

Czech Republic
pps
3.1
(4.0)
(4.0)
16.9

UK
pps
0.5
(0.6)
(0.8)
3.2

Notes:
1  Projected adjusted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash-generating units of the plans used for impairment testing.
2  Projected capital expenditure, which excludes licences and spectrum, is expressed as capital expenditure as a percentage of revenue in the initial five years for all cash-generating units of the 

plans used for impairment testing.

Notes to the consolidated financial statements (continued) 
 
 
 
 
 
 
 
 
135 Vodafone Group Plc   

Annual Report 2019 

Year ended 31 March 2017
During the year ended 31 March 2017, Vodafone India was classified as a discontinued operation and was consequently valued at fair value less costs 
of disposal. Vodafone India’s fair value less costs of disposal was not observable in a quoted market and accordingly was determined with reference 
to the outcomes from the application of a number of potential valuation techniques, which were considered to result in a “level 2” valuation1. As such 
significant judgement was required and involved the use of estimates. The two bases of valuation which were given the strongest weighting in the 
overall assessment of fair value are set out below. Fair value less costs of disposal excluding net debt was assessed to be INR 971 billion, equivalent 
to €14.0 billion. See note 7 “Discontinued operations and assets and liabilities held for sale” for further details.

 – The contracted cash price for the sale of a portion of the entity to the Aditya Birla Group as part of the planned disposal of Vodafone India, 

adjusted for the agreed level of debt which is an observable price relating to Vodafone India; and

 – The share price of Idea Cellular prior to the announcement of the plan to dispose of Vodafone India and participate with Idea Cellular in the 
planned jointly controlled entity, adjusted for transaction specific factors. Idea Cellular equity shares are the primary component of the 
consideration for Vodafone India to be received by the Group, and the value of the Idea Cellular shares has been adjusted to reflect 50% of the 
estimated cost synergies that management expects to be realised by the jointly controlled entity. A 10% increase or reduction in the expected 
cost synergies included in this determination of fair value would result in a €220 million increase or reduction, respectively, in the fair value less 
costs of disposal of Vodafone India calculated using this approach.

Note:
1  Level 2 classification comprises items where fair value is determined from inputs other than quoted prices that are observable for the asset or liability, either directly or indirectly.

Value in use assumptions
The table below shows key assumptions used in the value in use calculations.

Pre-tax adjusted discount rate
Long-term growth rate
Projected adjusted EBITDA1
Projected capital expenditure2

Assumptions used in value in use calculation

Germany
%
8.4
0.5
3.0
14.9–16.5

Spain
%
9.7
1.5
7.9
14.3–15.8

Italy
%
10.3
1.0
(0.8)
12.7–14.2

Romania
%
9.0
1.0
0.1
12.6–15.9

Notes:
1  Projected adjusted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash-generating units of the plans used for impairment testing.
2  Projected capital expenditure, which excludes licences and spectrum, is expressed as capital expenditure as a percentage of revenue in the initial five years for all cash-generating units of the 

plans used for impairment testing.

Sensitivity analysis
Other than as disclosed below, management believed that no reasonably possible change in any of the above key assumptions would cause the 
carrying value of any cash-generating unit to materially exceed its recoverable amount. 

The estimated recoverable amount of the Group’s operations in Germany, Spain and Romania exceed their carrying values by €3.5 billion, 
€1.0 billion and €0.2 billion respectively. The changes in the following table to assumptions used in the impairment review would, in isolation, 
lead to an impairment loss being recognised for the year ended 31 March 2017:

Pre-tax risk adjusted discount rate
Long-term growth rate
Projected adjusted EBITDA1
Projected capital expenditure2

Change required for carrying value to equal recoverable amount

Germany
pps
0.9
(1.0)
(1.6)
7.6

Spain
pps
0.6
(0.7)
(1.1)
4.4

Romania
pps
1.5
(1.7)
(1.9)
7.1

Notes:
1  Projected adjusted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash-generating units of the plans used for impairment testing.
2  Projected capital expenditure, which excludes licences and spectrum, is expressed as capital expenditure as a percentage of revenue in the initial five years for all cash-generating units of the 

plans used for impairment testing.

The carrying values for Vodafone UK, Portugal, Ireland and Czech Republic include goodwill arising from their acquisition by the Group and/or the 
purchase of operating licences or spectrum rights. While the recoverable amounts for these operating companies were not materially greater 
than their carrying value, each had a lower risk of giving rise to impairment that would be material to the Group given their relative size or the 
composition of their carrying value. The changes in the following table to assumptions used in the impairment review would have, in isolation, 
led to an impairment loss being recognised in the year ended 31 March 2017:

Pre-tax risk adjusted discount rate
Long-term growth rate
Projected adjusted EBITDA1
Projected capital expenditure2

Change required for carrying value to equal recoverable amount

Ireland
pps
0.8
(0.9)
(1.2)
4.3

Portugal
pps
0.6
(0.6)
(0.9)
3.9

Czech Republic
pps
2.1
(2.4)
(2.8)
12.0

UK
pps
0.5
(0.6)
(0.8)
3.2

Notes:
1  Projected adjusted EBITDA is expressed as the compound annual growth rates in the initial five years for all cash-generating units of the plans used for impairment testing.
2  Projected capital expenditure, which excludes licences and spectrum, is expressed as of capital expenditure as a percentage of revenue in the initial five years for all cash-generating units of the 

plans used for impairment testing. 

OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
 
 
 
 
136 Vodafone Group Plc   

Annual Report 2019 

5. Investment income and financing costs

Investment income comprises interest received from short-term investments and other receivables as well 
as certain foreign exchange movements. Financing costs mainly arise from interest due on bonds and commercial 
paper issued, bank loans and the results of hedging transactions used to manage foreign exchange and interest 
rate movements 

Investment income:
Amortised cost
Fair value through profit and loss
Foreign exchange

Financing costs: 
Items in hedge relationships:

Other loans
Interest rate and cross-currency interest rate swaps
Fair value hedging instrument
Fair value of hedged item

Other financial liabilities held at amortised cost:

Bank loans and overdrafts
Bonds and other liabilities1
Interest (credit)/charge on settlement of tax issues

Fair value through profit and loss:

Derivatives – options, forward starting swaps and futures

Foreign exchange

Net financing costs

Note:
1 

Includes €305 million (2018: €187 million; 2017: €272 million) of interest on foreign exchange derivatives.

2019
€m 

286
147
–
433

17
(414)
(8)
10

336
1,567
(1)

391
190
2,088
1,655

2018
€m 

339
24
322
685

74
(128)
48
(36)

317
885
(11)

(75)
–
1,074
389

2017
€m 

426
20
28
474

170
(235)
22
(16)

419
1,243
47

(244)
–
1,406
932

Notes to the consolidated financial statements (continued) 
 
 
 
137 Vodafone Group Plc   

Annual Report 2019 

6. Taxation

This note explains how our Group tax charge arises. The deferred tax section of the note also provides information 
on our expected future tax charges and sets out the tax assets held across the Group together with our view 
on whether or not we expect to be able to make use of these in the future. 

Accounting policies
Income tax expense represents the sum of the current and deferred taxes.

Current tax payable or recoverable is based on taxable profit for the year. Taxable profit differs from profit as reported in the income statement 
because some items of income or expense are taxable or deductible in different years or may never be taxable or deductible. The Group’s liability 
for current tax is calculated using tax rates and laws that have been enacted or substantively enacted by the reporting period date.

The Group recognises provisions for uncertain tax positions when the Group has a present obligation as a result of a past event and management 
judge that it is probable that there will be a future outflow of economic benefits from the Group to settle the obligation. Uncertain tax positions are 
assessed and measured on an issue by issue basis within the jurisdictions that we operate using management’s estimate of the most likely outcome. 
The Group recognises interest on late paid taxes as part of financing costs, and any penalties, if applicable, as part of the income tax expense. 

Deferred tax is the tax expected to be payable or recoverable in the future arising from temporary differences between the carrying amounts 
of assets and liabilities in the financial statements and the corresponding tax bases used in the computation of taxable profit. It is accounted for using 
the statement of financial position liability method. Deferred tax liabilities are generally recognised for all taxable temporary differences and deferred 
tax assets are recognised to the extent that it is probable that temporary differences or taxable profits will be available against which deductible 
temporary differences can be utilised.

Such assets and liabilities are not recognised if the temporary difference arises from the initial recognition (other than in a business combination) 
of assets and liabilities in a transaction that affects neither the taxable profit nor the accounting profit. Deferred tax liabilities are not recognised 
to the extent they arise from the initial recognition of non-tax deductible goodwill.

Deferred tax liabilities are recognised for taxable temporary differences arising on investments in subsidiaries and associates, and interests in joint 
arrangements, except where the Group is able to control the reversal of the temporary difference and it is probable that the temporary difference 
will not reverse in the foreseeable future.

The carrying amount of deferred tax assets is reviewed at each reporting period date and adjusted to reflect changes in the Group’s assessment that 
sufficient taxable profits will be available to allow all or part of the asset to be recovered.

Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset realised, based on tax rates 
that have been enacted or substantively enacted by the reporting period date.

Tax assets and liabilities are offset when there is a legally enforceable right to set off current tax assets against current tax liabilities and when they 
either relate to income taxes levied by the same taxation authority on either the same taxable entity or on different taxable entities which intend 
to settle the current tax assets and liabilities on a net basis.

Tax is charged or credited to the income statement, except when it relates to items charged or credited to other comprehensive income or directly 
to equity, in which case the tax is recognised in other comprehensive income or in equity.

Income tax expense 

United Kingdom corporation tax expense/(credit):

Current year1
Adjustments in respect of prior years

Overseas current tax expense/(credit):

Current year
Adjustments in respect of prior years

Total current tax expense

Deferred tax on origination and reversal of temporary differences:

United Kingdom deferred tax 
Overseas deferred tax

Total deferred tax expense/(credit)
Total income tax expense/(credit)

Note:
1  The income statement tax charge includes tax relief on capitalised interest.

2019 
€m

21
(9)
 12 

 1,098 
(48)
 1,050 
1,062

(232)
 666 
 434 
1,496

2018
€m

70
(5)
65

1,055 
(102)
 953 
1,018

39
(1,936)
(1,897)
(879)

2017 
€m

27
(3)
24

961
(35)
926 
950

(16)
3,830
3,814
4,764

UK operating profits are more than offset by statutory allowances for capital investment in the UK network and systems plus ongoing interest costs 
including those arising from the €10.3 billion of spectrum payments to the UK government in 2000 and 2013.

OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
138 Vodafone Group Plc   

Annual Report 2019 

6. Taxation (continued)

Tax on discontinued operations

Tax credit on profit from ordinary activities of discontinued operations1

Note:
1  2018 includes a €925 million credit (2017: €840 million credit) relating to the impairment of Vodafone India.

Tax charged/(credited) directly to other comprehensive income

Current tax
Deferred tax
Total tax charged directly to other comprehensive income

Tax charged/(credited) directly to equity

Current tax
Deferred tax
Total tax charged/(credited) directly to equity

Factors affecting the tax expense for the year
The table below explains the differences between the expected tax expense, being the aggregate of the Group’s geographical split of profits 
multiplied by the relevant local tax rates and the Group’s total tax expense for each year.

Continuing (loss)/profit before tax as shown in the consolidated income statement

Aggregated expected income tax (credit)/expense
Impairment losses with no tax effect
Disposal of Group investments
Effect of taxation of associates and joint ventures, reported within profit before tax
(Recognition)/derecognition of deferred tax assets for losses in Luxembourg and Spain1
Deferred tax following revaluation of investments in Luxembourg1
Previously unrecognised temporary differences we expect to use in the future
Previously unrecognised temporary differences utilised in the year
Current year temporary differences (including losses) that we currently do not expect to use
Adjustments in respect of prior year tax liabilities2
Revaluation of assets for tax purposes
Impact of tax credits and irrecoverable taxes
Deferred tax on overseas earnings3
Effect of current year changes in statutory tax rates on deferred tax balances
Financing costs not deductible for tax purposes
Expenses not deductible (income not taxable) for tax purposes 
Income tax expense/(credit)

2019 
€m
(2,613)

(457)
807
–
262
1,186
(488)
–
–
78
(94)
–
79
(39)
(2)
67
97
1,496

2018 
€m
3,878

985
–
55
90
(1,583)
(330)
–
(29)
20
(244)
–
93
24
(44)
23
61
(879)

Notes:
1  See note below regarding deferred tax asset recognition in Luxembourg and Spain on pages 140 and 141.
2   2018 includes the impact of closing tax audits across the Group during the year, including in Germany and Romania
3 

Includes a €42 million credit (2018: €15 million charge, 2017 €95 million charge) relating to the combination of Vodafone India with Idea Cellular.

2019 
€m
(56)

2018 
€m
(617)

2017 
€m
(973)

2019 
€m
3
56
59

2019 
€m
–
4
4

2018 
€m
22
70
92

2018 
€m
–
9
9

2017 
€m
(16)
44
28

2017 
€m
–
(9)
(9)

2017 
€m
2,792

795
–
(271)
23
1,603
(329)
(15)
(11)
139
(107)
(39)
98
26
2,755
25
72
4,764

Notes to the consolidated financial statements (continued) 
 
 
 
 
 
 
 
 
139

Vodafone Group Plc   
Annual Report 2019 

Deferred tax
Analysis of movements in the net deferred tax balance during the year:

1 April 2018
Adoption of IFRS 15 and IFRS 9
Exchange and other movements
Charged to the income statement (continuing operations)
Charged directly to OCI
Charged directly to equity
Arising on acquisition and dispositions
31 March 20191

Deferred tax assets and liabilities, before offset of balances within countries, are as follows:

Amount 
credited/ 
(expensed) 
in income 
statement 
€m 
350
38
(814)
104
62
(174)
(434)

Gross 
deferred 
tax asset 
€m 
1,495
406
32,397
–
–
1,389
35,687

Gross 
deferred tax 
liability 
€m 
(1,202)
(754)
–
–
(766)
(304)
(3,026)

Less 
amounts 
unrecognised
€m 
8
15
(8,175)
–
–
(234)
(8,386)

Accelerated tax depreciation
Intangible assets
Tax losses
Deferred tax on overseas earnings
Temporary differences relating to revenue recognition
Other temporary differences
31 March 20191

Analysed in the balance sheet, after offset of balances within countries, as:

Deferred tax asset
Deferred tax liability
31 March 20191

At 31 March 2018, deferred tax assets and liabilities, before offset of balances within countries, were as follows:

Accelerated tax depreciation
Intangible assets
Tax losses
Deferred tax on overseas earnings
Other temporary differences
31 March 20181

Amount 
credited/ 
(expensed) 
in income 
statement 
€m 
103
225
1,666
(24)
(73)
1,897

Gross 
deferred 
tax asset 
€m 
1,289
193
30,953
–
1,218
33,653

Gross 
deferred tax 
liability 
€m 
(1,342)
(571)
–
(108)
(132)
(2,153)

Less 
amounts 
unrecognised
€m 
(33)
16
(5,904)
–
(23)
(5,944)

At 31 March 2018, analysed in the balance sheet, after offset of balances within countries, as:

Deferred tax asset
Deferred tax liability
31 March 20181

Notes:
1  The Group does not discount its deferred tax assets. This is in accordance with the requirements of IAS 12.

€m 
25,556
(790)
11
(434)
(56)
(4)
(8)
24,275

Net 
recognised 
deferred tax 
(liability)/ 
asset 
€m 
301
(333)
24,222
–
(766)
851
24,275

€m 
24,753
(478)
24,275

Net 
recognised 
deferred tax 
(liability)/ 
asset 
€m 
(86)
(362)
25,049
(108)
1,063
25,556

€m 
26,200
(644)
25,556

OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
140 Vodafone Group Plc   

Annual Report 2019 

6. Taxation (continued)

Factors affecting the tax charge in future years
The Group’s future tax charge, and effective tax rate, could be affected by several factors including; tax reform in countries around the world, 
including any arising from the OECD’s or European Commission’s work on the taxation of the digital economy and European Commission initiatives 
such as the anti tax avoidance directive, proposed tax and financial reporting directive or as a consequence of state aid investigations, future 
corporate acquisitions and disposals, any restructuring of our businesses and the resolution of open tax issues (see below).

On 25 April 2019, the European Commission published its full decision in relation to its investigation into the “group financing exemption” (‘GFE’) 
in the UK’s controlled foreign company rules and whether the GFE constituted unlawful State Aid. They concluded the GFE does not constitute 
unlawful State Aid when the managing of the financing activities is outside of the UK. The Group is analysing the full decision, however given that 
the Group’s Luxembourg financing activities are properly established and operate in accordance with EU and local law as well as the OECD’s transfer 
pricing guidelines, we do not anticipate any significant impact as a result of the Commission’s findings.

We do not anticipate any significant impact on our future tax charge, liabilities or assets, as a result of the triggering of Article 50(2) of the Treaty 
on European Union but cannot rule out the possibility that, for example, a failure to reach satisfactory arrangements for the UK’s future relationship 
with the European Union, could have an impact on such matters. We continue to monitor developments in this area.

The Group is routinely subject to audit by tax authorities in the territories in which it operates. The Group considers each issue on its merits 
and, where appropriate, holds provisions in respect of the potential tax liability that may arise. As at 31 March 2019, the Group holds provisions 
for such potential liabilities of €460 million (2018: €521 million). These provisions relate to multiple issues, across the jurisdictions in which the 
Group operates.

As the tax impact of a transaction can be uncertain until a conclusion is reached with the relevant tax authority or through a legal process, 
the amount ultimately paid may differ materially from the amount accrued and could therefore affect the Group’s overall profitability and cash flows 
in future periods. See note 28 “Contingent liabilities and legal proceedings” to the consolidated financial statements.

At 31 March 2019, the gross amount and expiry dates of losses available for carry forward are as follows:

Losses for which a deferred tax asset is recognised
Losses for which no deferred tax is recognised 

Expiring 
within 
5 years 
€m 
207
632
839

At 31 March 2018, the gross amount and expiry dates of losses available for carry forward were as follows:

Losses for which a deferred tax asset is recognised 
Losses for which no deferred tax is recognised 

Expiring 
within 
5 years 
€m 
266
621
887

Expiring 
beyond 
6 years 
€m 
37
7,063
7,100

Expiring 
beyond 
6 years 
€m 
–
3,074
3,074

Unlimited 
€m 
99,967
26,734
126,701

Total 
€m 
100,211
34,429
134,640

Unlimited 
€m 
103,452
21,994
125,446

Total 
€m 
103,718
25,689
129,407

Deferred tax assets on losses in Luxembourg
Included in the table above are losses of €82,372 million (2018: €81,740 million) that have arisen in Luxembourg companies, principally as a result 
of revaluations of those companies’ investments for local GAAP purposes.

A deferred tax asset of €21,425 million (2018: €21,261 million) has been recognised in respect of these losses, as we conclude it is probable that the 
Luxembourg entities will continue to generate taxable profits in the future against which we can utilise these losses. The Luxembourg companies’ 
income is derived from the Group’s internal financing and procurement and roaming activities. The Group has reviewed the latest forecasts for the 
Luxembourg companies, including their ability to continue to generate income beyond the forecast period under the tax laws substantively enacted 
at the balance sheet date. The assessment also considered whether the structure of the Group would continue to allow the generation of taxable 
income. Based on this the Group conclude that it is probable that the Luxembourg companies will continue to generate taxable income in the future. 
Any future changes in tax law or the structure of the Group could have a significant effect on the use of losses, including the period over which the 
losses can be utilised. 

Based on the current forecasts the losses will be fully utilised over the next 55 to 60 years. A 5%-10% change in the forecast income in Luxembourg, 
including the completion of the acquisition of Liberty Global’s operations in Germany, the Czech Republic, Hungary and Romania would change the 
period over which the losses will be fully utilised by 6 to 8 years. 

In April 2019, the Luxembourg government enacted a reduction in the corporate tax rate (including municipal business tax) to 24.94%. This will take 
effect from the year ending 31 March 2020 and will reduce the value of our deferred tax assets by approximately €900 million.

During the year the Group recognised an additional €488 million (2018: €330 million) of deferred tax assets as a result of the revaluation 
of investments based upon the local GAAP financial statements, and tax returns at 31 March 2019. In the prior year, the Group also recognised 
€1,603 million of deferred tax asset as a result of higher interest rates reducing the length of time over which these losses will be utilised. 
Revaluation of investments for local GAAP purposes, which are based on the Group’s value in use calculations, can give rise to impairments or the 
reversal of previous impairments. These can result in a significant change to our deferred tax assets and the period over which these assets can 
be utilised.

Notes to the consolidated financial statements (continued) 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
141

Vodafone Group Plc   
Annual Report 2019 

In addition to the above, €7,063 million (2018: €2,587 million) of the Group’s Luxembourg losses expire and no deferred tax asset is recognised 
as they will expire before we can use these losses. The remaining losses do not expire. We also have €9,132 million (2018: €9,132 million) 
of Luxembourg losses in a former Cable & Wireless Worldwide Group company, for which no deferred tax asset has been recognised as it is uncertain 
whether these losses will be utilised.

Deferred tax assets on losses in Germany
The Group has tax losses of €17,417 million (2018: €18,034 million) in Germany arising on the write-down of investments in Germany in 2000. 
The losses are available to use against both German federal and trade tax liabilities and they do not expire. 

A deferred tax asset of €2,701 million (2018: €2,796 million) has been recognised in respect of these losses as we conclude it is probable that the 
German business will continue to generate taxable profits in the future against which we can utilise these losses. The Group has reviewed the latest 
forecasts for the German business which incorporate the unsystematic risks of operating in the telecommunications business (see pages 44 to 51). 
In the period beyond the 5 year forecast we have reviewed the profits inherent in the terminal period and based on these and our expectations for 
the German business we believe it is probable the German losses will be fully utilised.

Based on the current forecasts the losses will be fully utilised over the next 9 to 11 years. A 5%-10% change in the forecast profits of the German 
business, including the completion of the acquisition of Unitymedia GmbH, would not alter the utilisation period by 1 to 2 years.

Deferred tax assets on losses in Spain
The Group has tax losses of €3,821 million (2018: €3,521 million) in Spain and which are available to offset against the future profits of the Grupo 
Corporativo ONO business. The losses do not expire.

A deferred tax asset of €nil (2018 : €880 million) has been recognised in respect of these losses. During the year we derecognised a deferred tax 
asset of €1,166m (2018: €20 million) as a result of the current trading environment in Spain and the subsequent impairment of the Spanish business. 

The Group has reviewed the latest forecasts for the Spanish business which incorporate the unsystematic risks of operating in the 
telecommunications business (see pages 44 to 51). In the period beyond the 5 year forecast we have reviewed the profits inherent in the value in use 
calculations and based on these and our expectations for the Spanish business we no longer believe it is probable the losses will be utilised by the 
Spanish business in the near term.

Based on the current forecasts the losses will be fully utilised over the next 36 to 40 years. A 5%-10% change in the forecast profits of the Spanish 
business would change the period over which the losses are utilised by 1 to 2 years.

Other tax losses
The Group has losses amounting to €7,678 million (2018: €7,544 million) in respect of UK subsidiaries which are only available for offset against 
future capital gains and since it is uncertain whether these losses will be utilised, no deferred tax asset has been recognised, in line with the prior year.

The remaining losses relate to a number of other jurisdictions across the Group. There are also €798 million (2018: €12 million) of unrecognised 
other temporary differences.

The Group holds a deferred tax liability of €nil (2018: €108 million) in respect of deferred taxation that would arise if temporary differences 
on investments in subsidiaries, associates and interests in joint ventures were to be realised after the balance sheet date (see table above). 

No deferred tax liability has been recognised in respect of a further €10,425 million (2018: €16,049 million) of unremitted earnings of subsidiaries, 
associates and joint ventures because the Group is in a position to control the timing of the reversal of the temporary difference and it is probable 
that such differences will not reverse in the foreseeable future. It is not practicable to estimate the amount of unrecognised deferred tax liabilities 
in respect of these unremitted earnings.

.

OverviewStrategic ReportGovernanceFinancialsOther information142 Vodafone Group Plc   

Annual Report 2019 

7. Discontinued operations and assets and liabilities held for sale

Following the agreement to combine our Indian operations with Idea Cellular into a jointly controlled company, 
in accordance with IFRS accounting standards, the results of Vodafone India are included in discontinued 
operations until the transaction completed on 31 August 2018. 

Discontinued operations
On 20 March 2017, Vodafone announced the agreement to combine its subsidiary, Vodafone India (excluding its 42% stake in Indus Towers), with 
Idea Cellular in India. Consequently, Vodafone India has been accounted for as a discontinued operation for all periods up to 31 August 2018, 
the date the transaction completed, the results of which are detailed below. 

Income statement and segment analysis of discontinued operations

Revenue 
Cost of sales
Gross profit 
Selling and distribution expenses 
Administrative expenses 
Impairment losses (note 4)
Other income and expense1
Operating profit/(loss)
Financing costs 
(Loss)/profit before taxation
Income tax credit/(charge)
(Loss)/profit after tax of discontinued operations

Pre-tax loss on the re-measurement of disposal group
Income tax credit
After tax loss on the re-measurement of disposal group

Five months 
ended 
31 August 2018 
€m 
1,561
(1,185)
376
(92)
(134)
–
–
150
(321)
(171)
56
(115)

–
–
–

Year ended
31 March 2018 
€m 
4,648
(2,995)
1,653
(237)
(533)
–
416
1,299
(715)
584
(308)
276

(3,170)
925
(2,245)

Loss on sale of disposal group

(3,420)

–

Year ended 
31 March 2017 
€m 
5,827
(4,504)
1,323
(276)
(703)
(4,515)
–
(4,171)
(909)
(5,080)
973
(4,107)

–
–
–

–

Loss for the financial year from discontinued operations

(3,535)

(1,969)

(4,107)

Loss per share from discontinued operations

– Basic
– Diluted

Total comprehensive expense for the financial year from discontinued operations

Attributable to owners of the parent

Note:
1 

Includes the profit on disposal of Vodafone India’s standalone towers business to ATC Telecom.

2019 
eurocents 
(12.80)c
(12.80)c

2018 
eurocents 
(7.09)c
(7.06)c

2017 
eurocents 
(14.68)c
(14.68)c

2019 
€m 
(3,535)

2018 
€m 
(1,969)

2017 
€m 
(4,107)

For the five months ended 31 August 2018, the Group recorded a loss on disposal of Vodafone India of €3,420 million as set out in note 26 
“Acquisitions and disposals”. This loss is presented within discontinued operations.

For the year ended 31 March 2018, the Group recorded a non-cash charge of €3,170 million (€2,245 million net of tax), included in discontinued 
operations, as a result of the re-measurement of Vodafone India’s fair value less costs of disposal. Fair value of the Group’s equity interest at 31 March 
2018 was assessed to be INR 223 billion (2017: INR 370 billion), equivalent to €2.8 billion (2017: €5.3 billion) at the foreign exchange rates prevailing 
at those dates. The fair value of Vodafone India at 31 March 2018 was assessed to be primarily determinable by reference to the Idea Cellular Limited 
quoted share price as at 31 March 2018 of INR 75.9 per share. This technique was considered to result in a level 2 valuation as per IFRS 13, as while 
the quoted share price for Idea Cellular Limited was observable, further adjustments, such as an assumption regarding the disposal of Vodafone India 
with a certain level of debt, were required to estimate fair value less costs of disposal. 

Notes to the consolidated financial statements (continued)143

Vodafone Group Plc   
Annual Report 2019 

Assets and liabilities held for sale
Assets and liabilities held for sale at 31 March 2019 represent those parts of our joint ventures expected to be disposed of and include a 12.6% 
interest in Indus Towers and a 24.95% interest in Vodafone Hutchison Australia (see note 26 “Acquisitions and disposals” and 30 “Subsequent 
events”). Assets and liabilities held for sale at 31 March 2018 relate to the operations of Vodafone India. The relevant assets and liabilities are detailed 
in the table below. 

Assets and liabilities held for sale1

Non-current assets
Other intangible assets
Property, plant and equipment
Investments in associates and joint ventures
Deferred tax assets
Trade and other receivables

Current assets
Taxation recoverable
Trade and other receivables
Other investments
Cash and cash equivalents

Total assets held for sale

Non-current liabilities
Long-term borrowings
Post employment benefits
Provisions
Trade and other payables

Current liabilities
Short-term borrowings
Provisions
Trade and other payables

Total liabilities held for sale

2019 
€m 

–
–
(231)
–
–
(231)

–
–
–
–
–
(231)

–
–
–
–
–

–
–
–
–
–

2018 
€m 

5,937
2,823
–
1,641
526
10,927

1,219
936
11
727
2,893
13,820

(6,687)
(14)
(665)
(32)
(7,398)

(1,756)
(18)
(1,827)
(3,601)
(10,999)

Note:
1  Total net debt in India at 31 March 2018 was €7,714 million (2017: €8,674 million) relating to its Indian business. This comprised cash of €727 million (2017: €467 million), licence payables 
classified as debt of €6,418 million (2017: €7,143 million) and €2,025 million (2017: €2,020 million) of other borrowings, together with €2 million (2017: €22 million) of derivative financial 
instruments reported with Trade and other receivables and Trade and other payables. During the year ended 31 March 2018 €345 million (2017: €499 million) of the licence payables classified 
as debt were paid in cash. The cash payment is reported in the consolidated statement of cash flows as cash from financing activities. 

OverviewStrategic ReportGovernanceFinancialsOther information144 Vodafone Group Plc   

Annual Report 2019 

8. Earnings per share 

Basic earnings per share is the amount of profit generated for the financial year attributable to equity shareholders 
divided by the weighted average number of shares in issue during the year.

Weighted average number of shares for basic earnings per share
Effect of dilutive potential shares: restricted shares and share options
Weighted average number of shares for diluted earnings per share

(Loss)/earnings for earnings per share from continuing operations
Loss for earnings per share from discontinued operations
(Loss)/earnings for basic and diluted earnings per share

Basic (loss)/earnings per share from continuing operations
(Loss) per share from discontinued operations
Basic (loss)/earnings per share

Diluted (loss)/earnings per share from continuing operations
Diluted loss per share from discontinued operations
Diluted (loss)/earnings per share

9. Equity dividends

2019 
Millions 
27,607
–
27,607

2019
€m 
(4,485)
(3,535)
(8,020)

eurocents 
(16.25)c
(12.80)c
(29.05)c

eurocents 
(16.25)c
(12.80)c
(29.05)c

2018 
Millions 
27,770
87
27,857

2018
€m 
4,408
(1,969)
2,439

eurocents 
15.87c
(7.09)c
8.78c

eurocents 
15.82c
(7.06)c
8.76c

2017 
Millions 
27,971
–
27,971

2017
€m 
(2,190)
(4,107)
(6,297)

eurocents 
(7.83)c
(14.68)c
(22.51)c

eurocents 
(7.83)c
(14.68)c
(22.51)c

Dividends are one type of shareholder return, historically paid to our shareholders in February and August. 

Declared during the financial year:
Final dividend for the year ended 31 March 2018: 10.23 eurocents per share
(2017: 10.03 pence per share, 2016: 7.77 pence per share)
Interim dividend for the year ended 31 March 2019: 4.84 eurocents per share
(2018: 4.84 eurocents per share, 2017: 4.74 pence per share)

Proposed after the end of the year and not recognised as a liability:
Final dividend for the year ended 31 March 2019: 4.16 eurocents per share 
(2018: 10.23 eurocents per share, 2017: 10.03 pence per share)

2019 
€m 

2018
€m 

2017
€m 

2,729

1,293
4,022

2,670

1,291
3,961

2,447

1,262
3,709

1,112

2,729

2,670

Notes to the consolidated financial statements (continued) 
 
 
 
 
145

Vodafone Group Plc   
Annual Report 2019 

10. Intangible assets 

The statement of financial position contains significant intangible assets, mainly in relation to goodwill and 
licences and spectrum. Goodwill, which arises when we acquire a business and pay a higher amount than the 
fair value of its net assets primarily due to the synergies we expect to create, is not amortised but is subject 
to annual impairment reviews. Licences and spectrum are amortised over the life of the licence. For further details 
see “Critical accounting judgements and key sources of estimation uncertainty” in note 1 to the consolidated 
financial statements.

Accounting policies
Identifiable intangible assets are recognised when the Group controls the asset, it is probable that future economic benefits attributed to the asset 
will flow to the Group and the cost of the asset can be reliably measured. Identifiable intangible assets are recognised at fair value when the Group 
completes a business combination. The determination of the fair values of the separately identified intangibles, is based, to a considerable extent, 
on management’s judgement.

Goodwill
Goodwill arising on the acquisition of an entity represents the excess of the cost of acquisition over the Group’s interest in the net fair value of the 
identifiable assets, liabilities and contingent liabilities of the entity recognised at the date of acquisition.

Goodwill is initially recognised as an asset at cost and is subsequently measured at cost less any accumulated impairment losses. Goodwill is not 
subject to amortisation but is tested for impairment annually or whenever there is evidence that it may be required. Goodwill is denominated in the 
currency of the acquired entity and revalued to the closing exchange rate at each reporting period date.

Negative goodwill arising on an acquisition is recognised directly in the income statement.

On disposal of a subsidiary or a joint arrangement, the attributable amount of goodwill is included in the determination of the profit or loss 
recognised in the income statement on disposal.

Finite lived intangible assets
Intangible assets with finite lives are stated at acquisition or development cost, less accumulated amortisation. The amortisation period and method 
is reviewed at least annually. Changes in the expected useful life or the expected pattern of consumption of future economic benefits embodied 
in the asset are accounted for by changing the amortisation period or method, as appropriate, and are treated as changes in accounting estimates.

Licence and spectrum fees
Amortisation periods for licence and spectrum fees are determined primarily by reference to the unexpired licence period, the conditions for licence 
renewal and whether licences are dependent on specific technologies. Amortisation is charged to the income statement on a straight-line basis over 
the estimated useful lives from the commencement of related network services.

Computer software
Computer software comprises software purchased from third parties as well as the cost of internally developed software. Computer software 
licences are capitalised on the basis of the costs incurred to acquire and bring into use the specific software. Costs that are directly associated with 
the production of identifiable and unique software products controlled by the Group, and are probable of producing future economic benefits, 
are recognised as intangible assets. Direct costs of software development include employee costs and directly attributable overheads.

Software integral to an item of hardware equipment is classified as property, plant and equipment. 

Costs associated with maintaining software programs are recognised as an expense when they are incurred. 

Amortisation is charged to the income statement on a straight-line basis over the estimated useful life from the date the software is available for use.

Other intangible assets
Other intangible assets, including brands and customer bases, are recorded at fair value at the date of acquisition. Amortisation is charged to the 
income statement, over the estimated useful lives of intangible assets from the date they are available for use, on a straight-line basis, with the 
exception of customer relationships which are amortised on a sum of digits basis. The amortisation basis adopted for each class of intangible asset 
reflects the Group’s consumption of the economic benefit from that asset. 

Estimated useful lives
The estimated useful lives of finite lived intangible assets are as follows:

 – Licence and spectrum fees
 – Computer software
 – Brands
 – Customer bases

3–25 years
3–5 years
1–10 years
2–15 years

OverviewStrategic ReportGovernanceFinancialsOther information146 Vodafone Group Plc   

Annual Report 2019 

10. Intangible assets (continued)

Cost:
1 April 2017
Exchange movements
Arising on acquisition
Disposal of subsidiaries
Additions 
Disposals
Other
31 March 2018
Exchange movements
Arising on acquisition
Additions 
Disposals
Other
31 March 2019

Accumulated impairment losses and amortisation:
1 April 2017
Exchange movements
Disposal of subsidiaries
Amortisation charge for the year
Disposals
Other
31 March 2018
Exchange movements
Impairments
Amortisation charge for the year
Disposals
Other
31 March 2019

Net book value:
31 March 2018
31 March 2019

 Goodwill 
€m 

90,221 
(313)
5 
– 
– 
– 
– 
89,913 
(427)
77
–
–
–
89,563

63,413 
(234)
– 
– 
– 
– 
63,179 
(239)
3,270
–
–
–
66,210

Licences and 
spectrum 
€m 

30,775 
(855)
– 
(1,712)
747 
(158)
– 
28,797 
(193)
–
3,009
(7)
–
31,606

16,954 
(398)
(779)
1,758 
(158)
– 
17,377 
(59)
–
1,693
(7)
–
19,004

Computer 
software 
€m 

16,962 
(233)
– 
(222)
2,261 
(1,381)
26 
17,413 
(93)
10
2,232
(2,348)
(5)
17,209

12,148 
(183)
(173)
2,105 
(1,357)
1 
12,541 
(70)
–
2,085
(2,332)
8
12,232

Other 
€m 

7,430 
(72)
– 
– 
3 
(6)
(10)
7,345 
(173)
8
7
–
–
7,187

6,653 
(65)
– 
536 
(6)
(4)
7,114 
(163)
–
163
–
–
7,114

Total 
€m 

145,388 
(1,473)
5 
(1,934)
3,011 
(1,545)
16 
143,468 
(886)
95
5,248
(2,355)
(5)
145,565

99,168 
(880)
(952)
4,399 
(1,521)
(3)
100,211
(531)
3,270
3,941
(2,339)
8
104,560

26,734 
23,353

11,420 
12,602

4,872 
4,977

231 
73

43,257 
41,005

For licences and spectrum and other intangible assets, amortisation is included within the cost of sales line within the consolidated 
income statement. 

The net book value and expiry dates of the most significant licences are as follows: 

Germany
Italy
UK

Expiry dates
2020/2021/2025/2033
2021/2029/2037
2022/2023/2033/2038

2019 
€m 
3,346
3,922
2,320

2018 
€m 
4,053
1,896
2,316

The remaining amortisation period for each of the licences in the table above corresponds to the expiry date of the respective licence. A summary 
of the Group’s most significant spectrum licences can be found on pages 228 and 229.

Notes to the consolidated financial statements (continued) 
 
 
 
 
 
 
 
 
 
 
 
 
 
147

Vodafone Group Plc   
Annual Report 2019 

11. Property, plant and equipment 

The Group makes significant investments in network equipment and infrastructure – the base stations and 
technology required to operate our networks – that form the majority of our tangible assets. All assets are 
depreciated over their useful economic lives. For further details on the estimation of useful economic lives, 
see “Critical accounting judgements and key sources of estimation uncertainty” in note 1 to the consolidated 
financial statements.

Accounting policies
Land and buildings held for use are stated in the statement of financial position at their cost, less any subsequent accumulated depreciation and any 
accumulated impairment losses.

Amounts for equipment, fixtures and fittings, which includes network infrastructure assets are stated at cost less accumulated depreciation and any 
accumulated impairment losses.

Assets in the course of construction are carried at cost, less any recognised impairment losses. Depreciation of these assets commences when the 
assets are ready for their intended use.

The cost of property, plant and equipment includes directly attributable incremental costs incurred in their acquisition and installation.

Depreciation is charged so as to write off the cost of assets, other than land, using the straight-line method, over their estimated useful lives, 
as follows:

Land and buildings
 – Freehold buildings
 – Leasehold premises

25–50 years
the term of the lease

Equipment, fixtures and fittings
 – Network infrastructure and other

1–35 years

Depreciation is not provided on freehold land.

Assets held under finance leases are depreciated over their expected useful lives on the same basis as owned assets or, where shorter, the term 
of the relevant lease.

The gain or loss arising on the disposal or retirement of an item of property, plant and equipment is determined as the difference between any sale 
proceeds and the carrying amount of the asset and is recognised in the income statement.

OverviewStrategic ReportGovernanceFinancialsOther information148 Vodafone Group Plc   

Annual Report 2019 

11. Property, plant and equipment (continued)

Cost:
1 April 2017
Exchange movements
Additions
Disposals
Disposal of subsidiaries
Other
31 March 2018

Exchange movements
Arising on acquisition
Additions
Disposals
Other
31 March 2019

Accumulated depreciation and impairment:
1 April 2017 
Exchange movements
Charge for the year
Disposals 
Disposal of subsidiaries
Other
31 March 2018

Exchange movements
Charge for the year
Disposals 
Other
31 March 2019

Net book value:
31 March 2018
31 March 2019

Land and 
buildings 
€m 

2,266
(38)
88
(94)
–
3
2,225

(11)
–
66
(28)
15
2,267

1,141
(17)
123
(83)
–
1
1,165

–
113
(28)
3
1,253

1,060
1,014

Equipment, 
fixtures 
and fittings 
€m 

68,204
(1,415)
4,969
(2,720)
(552)
46
68,532

(340)
58
4,925
(1,966)
173
71,382

39,125
(816)
5,887
(2,675)
(287)
33
41,267

(126)
5,741
(1,899)
(19)
44,964

Total 
€m 

70,470
(1,453)
5,057
(2,814)
(552)
49
70,757

(351)
58
4,991
(1,994)
188
73,649

40,266
(833)
6,010
(2,758)
(287)
34
42,432

(126)
5,854
(1,927)
(16)
46,217

27,265
26,418

28,325
27,432

The net book value of land and buildings and equipment, fixtures and fittings includes €2 million and €760 million respectively (2018: €3 million and 
€681 million) in relation to assets held under finance leases. 

Included in the net book value of land and buildings and equipment, fixtures and fittings are assets in the course of construction, which are not 
depreciated, with a cost of €23 million and €1,344 million respectively (2018: €15 million and €1,224 million). 

Notes to the consolidated financial statements (continued) 
 
 
 
 
 
 
 
 
 
149

Vodafone Group Plc   
Annual Report 2019 

12. Investments in associates and joint arrangements

The Group holds interests in an associate in Kenya, where we have significant influence, as well as in a number 
of joint arrangements in the UK, the Netherlands, India and Australia, where we share control with one or more 
third parties. For further details see “Critical accounting judgements and key sources of estimation uncertainty” 
in note 1 to the consolidated financial statements.

Accounting policies
Interests in joint arrangements
A joint arrangement is a contractual arrangement whereby the Group and other parties undertake an economic activity that is subject to joint 
control; that is, when the relevant activities that significantly affect the investee’s returns require the unanimous consent of the parties sharing 
control. Joint arrangements are either joint operations or joint ventures.

Gains or losses resulting from the contribution or sale of a subsidiary as part of the formation of a joint arrangement are recognised in respect 
of the Group’s entire equity holding in the subsidiary.

Joint operations
A joint operation is a joint arrangement whereby the parties that have joint control have the rights to the assets, and obligations for the liabilities, 
relating to the arrangement or that other facts and circumstances indicate that this is the case. The Group’s share of assets, liabilities, revenue, 
expenses and cash flows are combined with the equivalent items in the financial statements on a line-by-line basis.

Any goodwill arising on the acquisition of the Group’s interest in a joint operation is accounted for in accordance with the Group’s accounting policy 
for goodwill arising on the acquisition of a subsidiary.

Joint ventures
A joint venture is a joint arrangement whereby the parties that have joint control have the rights to the net assets of the arrangement.

At the date of acquisition, any excess of the cost of acquisition over the Group’s share of the net fair value of the identifiable assets, liabilities and 
contingent liabilities of the joint venture is recognised as goodwill. The goodwill is included within the carrying amount of the investment.

The results and assets and liabilities of joint ventures, other than those joint ventures or part thereof that are held for sale (see note 7), 
are incorporated in the consolidated financial statements using the equity method of accounting. Under the equity method, investments in joint 
ventures are carried in the consolidated statement of financial position at cost as adjusted for post-acquisition changes in the Group’s share of the 
net assets of the joint venture, less any impairment in the value of the investment. The Group’s share of post-tax profits or losses are recognised in the 
consolidated income statement. Losses of a joint venture in excess of the Group’s interest in that joint venture are recognised only to the extent that 
the Group has incurred legal or constructive obligations or made payments on behalf of the joint venture.

Associates
An associate is an entity over which the Group has significant influence and that is neither a subsidiary nor an interest in a joint arrangement.

Significant influence is the power to participate in the financial and operating policy decisions of the investee but where the Group does not have 
control or joint control over those policies.

At the date of acquisition, any excess of the cost of acquisition over the Group’s share of the net fair value of the identifiable assets, liabilities 
and contingent liabilities of the associate is recognised as goodwill. The goodwill is included within the carrying amount of the investment.

The results and assets and liabilities of associates are incorporated in the consolidated financial statements using the equity method of accounting. 
Under the equity method, investments in associates are carried in the consolidated statement of financial position at cost as adjusted for post-
acquisition changes in the Group’s share of the net assets of the associate, less any impairment in the value of the investment. The Group’s share 
of post-tax profits or losses are recognised in the consolidated income statement. Losses of an associate in excess of the Group’s interest 
in that associate are recognised only to the extent that the Group has incurred legal or constructive obligations or made payments on behalf 
of the associate.

Joint operations
The Company’s principal joint operation has share capital consisting solely of ordinary shares and is indirectly held, and principally operates in the 
UK. The financial and operating activities of the operation are jointly controlled by the participating shareholders and are primarily designed for all 
but an insignificant amount of the output to be consumed by the shareholders.

Name of joint operation
Cornerstone Telecommunications Infrastructure Limited

Note:
1  Effective ownership percentages of Vodafone Group Plc at 31 March 2019 rounded to the nearest tenth of one percent.

Principal activity 
Network infrastructure

Country of 
incorporation or 
registration
UK

Percentage1
shareholdings
50.0

OverviewStrategic ReportGovernanceFinancialsOther information150 Vodafone Group Plc   

Annual Report 2019 

12. Investments in associates and joint arrangements (continued)

Joint ventures and associates

Investment in joint ventures
Investment in associates
31 March

2019 
€m 
3,399
553
3,952

2018
€m 
2,097
441
2,538

Joint ventures
The financial and operating activities of the Group’s joint ventures are jointly controlled by the participating shareholders. The participating 
shareholders have rights to the net assets of the joint ventures through their equity shareholdings. Unless otherwise stated, the Company’s principal 
joint ventures all have share capital consisting solely of ordinary shares and are all indirectly held. The country of incorporation or registration of all 
joint ventures is also their principal place of operation.

Name of joint venture
Vodafone Idea Limited2, 3
VodafoneZiggo Group Holding B.V.
Indus Towers Limited
Vodafone Hutchison Australia Pty Limited

Country of 
incorporation or 
Principal activity 
registration
Network operator
India
Network operator Netherlands
India
Australia

Network infrastructure
Network operator

Percentage1
shareholdings
45.2
50.0
42.0
50.0

Notes:
1  Effective ownership percentages of Vodafone Group Plc at 31 March 2019 rounded to the nearest tenth of one percent.
2  At 31 March 2019 the fair value of Vodafone Idea Limited was INR 123 billion (€1,580 million) based on the quoted share price on the National Stock Exchange of India.
3  Vodafone Idea was formed on 31 August 2018 following the combination of Vodafone India Ltd with Idea Cellular Limited.

The following table provides aggregated financial information for the Group’s joint ventures as it relates to the amounts recognised in the income 
statement, statement of comprehensive income and statement of financial position.

Vodafone Idea Limited
VodafoneZiggo Group 
Holding B.V.
Indus Towers Limited
Vodafone Hutchison Australia 
Pty Limited
Other
Total

Investment in joint ventures

2019 
€m
1,392

2018
€m
–

 2017 
€m
–

1,842
601

2,119
893

2,736
1,032

2019 
€m
(903)

(239)
55

(484)
48
3,399

(979)
64
2,097

(1,156)
77
2,689

(23)
(14)
(1,124)

(Loss)/profit from 
continuing operations

 2018
€m
–

(398)
135

32
(15)
(246)

 2017 
€m
–

(160)
98

(59)
(14)
(135)

Other comprehensive 
 income

2019 
€m
(1)

 2018
€m
–

 2017 
€m
–

4
–

–
–
3

1
–

–
–
1

2
–

–
–
2

Total comprehensive
 (expense)/income

2019 
€m
(904)

(235)
55

(23)
(14)
(1,121)

 2018
€m
–

(397)
135

32
(15)
(245)

 2017 
€m
–

(158)
98

(59)
(14)
(133)

Summarised financial information for each of the Group’s material joint ventures on a 100% ownership basis is set out below. 

Income statement 
Revenue
Operating expenses
Depreciation and amortisation
Other expense
Operating (loss)/profit
Interest Income
Interest expense
(Loss)/profit before tax
Income tax
(Loss)/profit from 
continuing operations

Vodafone Idea  
Limited

VodafoneZiggo Group  
Holding B.V.

Indus Towers Limited

Vodafone Hutchison  
Australia Pty Limited

2019 
€m

2019 
€m

 2018
€m

2017 
€m

2019 
€m

2018
€m

2017 
€m

2019 
€m

 2018
€m

 2017 
€m

3,379
(2,999)
(1,364)
(253)
(1,237)
56
(817)
(1,998)
 1

3,972
3,868
(2,285)
(2,169)
(2,232)
(2,012)
 –
 –
(545)
(313)
6
 –
(602)
(543)
(915) (1,082)
287
437

1,014
(581)
(764)
 –
(331)
23
(117)
(425)
105

2,227
(1,438)
(305)
 –
484
11
(79)
416
(238)

2,477
(1,478)
(303)
 –
696
16
(74)
638
(316)

2,379
(1,402)
(407)
 –
570
22
(91)
501
(267)

2,290
(1,634)
(494)
 – 
162
3
(240)
(75)
 –

2,518
(1,745)
(483)
 –
290
3
(230)
63
1

2,287
(1,694)
(473)
 –
120
3
(240)
(117)
 –

(1,997)

(478)

(795)

(320)

178

322

234

(75)

64

(117)

Notes to the consolidated financial statements (continued) 
 
 
 
151

Vodafone Group Plc   
Annual Report 2019 

Statement of financial position
Non-current assets
Current Assets
Total Assets
Equity shareholders’ funds
Non-current Liabilities
Current Liabilities
Cash and cash equivalents within current assets
Non-current liabilities excluding trade and other payables and provisions
Current liabilities excluding trade and other payables and provisions

Vodafone Idea  
Limited

VodafoneZiggo Group  
Holding B.V.

2019 
€m1

2019 
€m

 2018
€m

Indus Towers Limited

2019 
€m

2018
€m

Vodafone Hutchison  
Australia Pty Limited

2019 
€m

 2018
€m

22,577
3,814
26,391
3,696
15,137
7,558
138
(13,828)
(4,289)

875

17,665 18,721
773
18,540 19,494
3,684
4,238
12,489 13,303
1,953
2,367
355
288
(12,009) (12,510)
(822)2
(1,272)

1,511
749
2,260
699
465
1,096
42
(133)
(590)

1,598
520
2,118
828
476
814
15
(136)
(396)

2,971
334
3,305
(2,144)
4,590
859
243
(4,580)
(203)

3,241
194
3,435
(2,168)
4,478
1,125
104
(4,453)
(464)

Notes:
1 
2  Certain liabilities have been reclassified from trade and other payables to short-term borrowings.

Includes certain amounts subject to an indemnification mechanism agreed as part of the formation of Vodafone Idea. See note 28 “Contingent liabilities and legal proceedings” for more detail.

The Group has provided expanded financial information in respect of Vodafone Idea Limited and VodafoneZiggo Group Holding B.V.. 

Vodafone Idea  
Limited

2019 
€m

VodafoneZiggo Group  
Holding B.V.

2019 
€m

 2018
€m

2017 
€m

Statement of financial position
Goodwill
Other intangible assets
Property, plant and equipment
Investment in associates and joint ventures
Deferred tax assets
Trade and other receivables
Non-current assets
Taxation recoverable
Trade and other receivables
Other Investments
Cash and cash equivalents
Other
Current Assets
Total Assets

82
14,503
6,571
734
 –
687
22,577
1,443
1,366
866
138
1
3,814
26,391

7,373
5,357
4,709
– 
 –
226
17,665
 –
544
–
288
43
875
18,540

7,373
6,492
4,803
 –
 –
53
18,721
 –
368
–
355
50
773
19,494

Equity shareholders’ funds

3,696

3,684

4,238

Long-term borrowings
Deferred tax liabilities
Trade and other payables
Provisions
Other 
Non-current Liabilities
Short-term borrowings
Provisions
Trade and other payables
Current Liabilities
Total equity and liabilities

Statement of cash flows
Cash flows from operating activities
Cash flows from investing activities
Cash flows from financing activities
Net cash (outflow)/inflow
Cash and cash equivalents at beginning of the financial year
Cash and cash equivalents on formation
Exchange gain
Cash and cash equivalents at the end of the financial year

13,797
 –
198
1,111
31
15,137
4,289
521
2,748
7,558
26,391

378
(637)
(342)
(601)
–
716
12
127

11,365
644
463
17
–
12,489
1,272
28
1,067
2,367
18,540

1,561
(199)
(1,429)
(67)
355
 –
 –
288

11,424
1,086
762
31
 –
13,303
 822
28
1,103
1,953
19,494

1,638
(367)
(1,189)
82
273
 –
 –
355

691
(183)
(3,293)
(2,785)
 –
3,042
16
273

The Group received a dividend from Indus Towers Limited of €141 million in the year to 31 March 2019 (2018: €138 million; 2017: €126 million) 
and a dividend of €200 million from VodafoneZiggo Group Holding B.V. (2018: €220 million; 2017: €76 million).

OverviewStrategic ReportGovernanceFinancialsOther information 
 
152 Vodafone Group Plc   

Annual Report 2019 

12. Investments in associates and joint arrangements (continued)

Reconciliation of summarised financial information
The reconciliation of summarised financial information presented to the carrying amount of our interest in joint ventures is set out below:

Vodafone Idea  
Limited

VodafoneZiggo Group  
Holding B.V.

Indus Towers Limited

Vodafone Hutchison  
Australia Pty Limited

Equity shareholders’ funds
Interest in joint ventures1
Impairment
Goodwill
Investment proportion not recognised as 
it is held for sale
Carrying value

2017
€m 

2019 
€m 
3,696
1,671
(279)
–

2019 
€m 
3,684
1,842
–
–

2018
€m 
4,238
2,119
–
–

–
1,392

–
1,842

–
2,119

(Loss)/profit from continuing operations
Share of (loss)/profit1
(Loss)/profit proportion not recognised as 
it is held for sale
Share of (loss)/profit

(1,997)
(903)

(478)
(239)

(795)
 (398)

(320)
(160)

 –
(903)

 –
(239)

 –
(398)

 –
(160)

2019 
€m 
699
294
–
564

(257)
601

178
75

(20)
55

2018
€m 
828
348
–
545

–
893

322
135

–
135

2017
€m 

2017
€m 

2019 
€m 

2018
€m 
(2,144) (2,168)
(1,084)
(1,072)
–
–
105
106

482
(484)

–
(979)

234
98

–
98

(75)
(38)

15
(23)

64
32

–
32

(117)
(59)

–
(59)

Note:
1  The Group’s effective ownership percentage of Vodafone Idea Limited, VodafoneZiggo Group Holding B.V., Indus Towers Limited and Vodafone Hutchison Australia Pty Limited are 45.2%, 50%, 

42% and 50%, respectively, rounded to the nearest tenth of one percent.

Associates
Unless otherwise stated, the Company’s principal associates all have share capital consisting solely of ordinary shares and are all indirectly held. 
The country of incorporation or registration of all associates is also their principal place of operation.

Name of associate
Safaricom Limited2,3

Principal activity 
Network operator

Country of 
incorporation or 
registration
Kenya

Percentage1
shareholdings
40.0

Notes:
1  Effective ownership percentages of Vodafone Group Plc at 31 March 2019 rounded to the nearest tenth of one percent.
2  The Group also holds two non-voting shares.
3  At 31 March 2019 the fair value of Safaricom Limited was KES 441 billion (€3,898 million) based on the closing quoted share price on the Nairobi Stock Exchange.

The following table provides aggregated financial information for the Group’s associates as it relates to the amounts recognised in the income 
statement, statement of comprehensive income and consolidated statement of financial position.

Total

Investment in 
associates

Profit from 
continuing operations

Other comprehensive 
expense

Total comprehensive
 income

2019 
€m
553

 2018
€m
441

2019 
€m
216

2018
€m
187

2019 
€m
–

2018
€m
–

2019 
€m
216

2018
€m
187

Vodacom and Safaricom 
On 15 May 2017, the Group announced that its wholly-owned subsidiary, Vodafone International Holdings B.V. (‘VIHBV’), had agreed to transfer part 
of its indirect shareholding in Safaricom Limited (‘Safaricom’) to Vodacom Group Limited (‘Vodacom’), its sub-Saharan African subsidiary. On 18 July 
2017, Vodacom shareholders voted in favour of the transaction. The transaction completed on 7 August 2017, with the Group being issued with 
233.5 million new shares in Vodacom, increasing Vodafone Group’s shareholding in Vodacom from 65.0% to 69.7%. Vodafone retains an indirect 
stake of 5% in Safaricom.

On 5 September 2017, the Group announced that VIHBV intended to sell approximately 90 million ordinary shares in Vodacom (the ‘Placing Shares’) 
to institutional investors by way of an accelerated bookbuild process (the ‘Placing’). The Placing Shares represented 5.2% of Vodacom’s ordinary 
share capital. The objective of the Placing was to ensure that Vodacom meets the free float requirement and to restore Vodafone’s shareholding 
in Vodacom to a percentage that is broadly similar to that which it held prior to implementation of the Safaricom Transaction.

It was further announced on 6 September 2017 that VIHBV had sold an aggregate of 90 million ordinary shares in Vodacom raising gross proceeds 
of approximately €955 million. Following the completion of the Placing, Vodafone Group indirectly owns 64.5% of Vodacom’s ordinary share capital.

Notes to the consolidated financial statements (continued) 
 
 
153 Vodafone Group Plc   

Annual Report 2019 

13. Other investments

The Group holds a number of other listed and unlisted investments, mainly comprising managed funds, loan 
notes, deposits and government bonds.

Accounting policies
Other investments comprising debt and equity instruments are recognised and derecognised on a trade date where a purchase or sale 
of an investment is under a contract whose terms require delivery of the investment within the timeframe established by the market concerned, 
and are initially measured at fair value, including transaction costs.

Debt securities that are held for collection of contractual cash flows where those cash flows represent solely payments of principal and interest are 
measured at amortised cost using the effective interest method, less any impairment. Debt securities that do not meet the criteria for amortised cost 
are measured at fair value through profit and loss. 

Equity securities are classified and measured at fair value through other comprehensive income, there is no subsequent reclassification of fair value 
gains and losses to profit or loss following derecognition of the investment. See note 1 “Basis of preparation” for previous measurement categories 
applicable to the comparative balances at 31 March 2018. 

Included within non-current assets:
Equity securities1
Debt securities2

2019
€m

48
822
870

2018 
€m 

47
3,157
3,204

Debt securities include loan notes of US$nil (2018: US$2.5 billion (€2.0 billion) issued by Verizon Communications Inc. as part of the Group’s disposal 
of its interest in Verizon Wireless all of which is recorded within non-current assets and €0.8 billion (2018: €0.9 billion) issued by VodafoneZiggo 
Holding B.V.

Current other investments comprise the following:

Included within current assets:
Short-term investments:

Bonds and debt securities3
Managed investment funds4

Other investments5

2019
€m

2018 
€m 

4,690
6,405
11,095
1,917
13,012

2,979
3,891
6,870
1,925
8,795

The Group invests surplus cash positions across a portfolio of short-term investments to manage liquidity and credit risk whilst achieving suitable 
returns. These assets do not meet the definition of cash and cash equivalents, but are included in the Group’s net debt based on their liquidity.

Bonds and debt securities includes €955 million (2018: €862 million) of highly liquid German and €941 million (2018: €nil) Japanese government 
securities; €1,115 million (2018: €1,112 million) of UK government bonds and €1,184 million (2018: 830 million) of other assets both paid as collateral 
on derivative financial instruments6. Managed investment funds include €5,513 million (2018: €3,087 million) in managed investment funds with 
liquidity of up to 90 days and €892 million (2018: €804 million) invested in a fund whose underlying securities are supply chain receivables from 
a diverse range of corporate organisations of which Vodafone is a minority constituent.

Other investments are excluded from net debt based on their liquidity and primarily consist of restricted debt securities including amounts held 
in qualifying assets by Group insurance companies to meet regulatory requirements. 

Notes:
1 

Items are measured at fair value and the valuation basis is level 2 classification, which comprises items where fair value is determined from inputs other than quoted prices that are observable for 
the asset or liability, either directly or indirectly.
Items are measured at amortised cost and the carrying amount approximates fair value.

2 
3  €1,184 million (2018: €830 million) is measured at amortised cost and remaining items are measured at fair value. For €3,011 million (2018: €1,974 million) the valuation basis is level 1 

classification, which comprises financial instruments where fair value is determined by unadjusted quoted prices in active markets for identical assets or liabilities. The remaining balance is level 
2 classification.
Items measured at fair value and the valuation basis is level 2 classification.

4 
5  €1,097 million (2018: €487 million) is measured at fair value and the valuation basis is level 1. The remaining items are measured at amortised cost and the carrying amount approximates 

fair value.

6  Returns earned on pledged collateral are retained by the Group.

OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
 
154 Vodafone Group Plc   

Annual Report 2019 

14. Trade and other receivables

Trade and other receivables mainly consist of amounts owed to us by customers and amounts that we pay to our 
suppliers in advance. Derivative financial instruments with a positive market value are reported within this note 
as are contract assets, which represent an asset for accrued revenue in respect of goods or services delivered 
to customers for which a trade receivable does not yet exist.

Accounting policies
Trade receivables represent amounts owed by customers where the right to payment is conditional only on the passage of time. Trade receivables 
that are recovered in instalments from customers over an extended period are discounted at market rates and interest revenue is accredited over 
the expected repayment period. Other trade receivables do not carry any interest and are stated at their nominal value. When the Group establishes 
a practice of selling portfolios of receivables from time to time these portfolios are recorded at fair value through other comprehensive income; 
all other trade receivables are recorded at amortised cost.

The carrying value of all trade receivables, contract assets and finance lease receivables recorded at amortised cost is reduced by allowances for 
lifetime estimated credit losses. Estimated future credit losses are first recorded on the initial recognition of a receivable and are based on the ageing 
of the receivable balances, historical experience and forward looking considerations. Individual balances are written off when management deems 
them not to be collectible.

Included within non-current assets:
Trade receivables 
Trade receivables held at fair value through other comprehensive income
Contract assets1
Contract-related costs 
Amounts owed by associates and joint ventures
Other receivables
Prepayments
Derivative financial instruments2

Included within current assets:
Trade receivables 
Trade receivables held at fair value through other comprehensive income
Contract assets1
Contract-related costs
Amounts owed by associates and joint ventures
Other receivables
Prepayments
Derivative financial instruments2

2019 
€m 

2018
€m 

197
179
531
375
1
77
371
3,439
5,170

4,088
613
3,671
1,132
388
876
1,227
195
12,190

435
–
350
–
1
194
597
2,449
4,026

4,967
–
2,257
–
524
895
1,152
180
9,975

Notes:
1  Previously described as accrued income in the year ended 31 March 2018. 
2 

Items are measured at fair value and the valuation basis is level 2 classification, which comprises items where fair value is determined from inputs other than quoted prices that are observable for 
the asset or liability, either directly or indirectly.

The Group’s trade receivables and contract assets are classified at amortised cost unless stated otherwise and are measured after allowances for 
future expected credit losses, see note 21 “Capital and financial risk management” for more information on credit risk. 

The carrying amounts of trade and other receivables, which are measured at amortised cost, approximate their fair value and are predominantly 
non-interest bearing. 

The Group’s contract-related costs comprise €1,433 million relating to costs incurred to obtain customer contracts and €74 million relating to costs 
incurred to fulfil customer contracts; an amortisation and impairment expense of €1,506 million was recognised in operating profit during the year.

In January and February 2019 €57 million and €70 million, respectively, of trade receivables were reclassified from amortised cost to fair value 
through other comprehensive income following changes to the Group’s business model under which the balances may be sold to a third party. 

The fair values of the derivative financial instruments are calculated by discounting the future cash flows to net present values using appropriate 
market interest rates and foreign currency rates prevailing at 31 March.

Notes to the consolidated financial statements (continued) 
 
 
 
155

Vodafone Group Plc   
Annual Report 2019 

15. Trade and other payables 

Trade and other payables mainly consist of amounts owed to suppliers that have been invoiced or are accrued 
and contract liabilities relating to consideration received from customers in advance. They also include taxes and 
social security amounts due in relation to the Group’s role as an employer. Derivative financial instruments with 
a negative market value are reported within this note.

Accounting policies
Trade payables are not interest-bearing and are stated at their nominal value. 

Included within non-current liabilities:
Other payables
Accruals
Contract liabilities1
Derivative financial instruments2

Included within current liabilities:
Trade payables
Amounts owed to associates and joint ventures
Other taxes and social security payable
Other payables3
Accruals
Contract liabilities1
Derivative financial instruments2

2019
€m 

2018
€m 

327
113
574
1,924
2,938

6,541
26
1,218
1,410
6,120
1,818
520
17,653

314
159
237
2,133
2,843

6,185
27
1,177
1,346
5,579
1,678
250
16,242

Notes:
1  Previously described as deferred income in the year ended 31 March 2018. 
2 

Items are measured at fair value and the valuation basis is level 2 classification, which comprises items where fair value is determined from inputs other than quoted prices that are observable for 
the asset or liability, either directly or indirectly.
Includes €823 million (2018: €nil) payable in relation to the irrevocable and non-discretionary share buyback programme announced in January 2019.

3 

The carrying amounts of trade and other payables approximate their fair value.

Materially all of the €1,716 million recorded as current contract liabilities at 1 April 2018 was recognised as revenue during the year.

Other payables included within non-current liabilities include €288 million (2018: €271 million) in respect of the re-insurance of a third party annuity 
policy related to the Vodafone and CWW Sections of the Vodafone UK Group Pension Scheme.

The fair values of the derivative financial instruments are calculated by discounting the future cash flows to net present values using appropriate 
market interest rates and foreign currency rates prevailing at 31 March.

OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
156 Vodafone Group Plc   

Annual Report 2019 

16. Provisions

A provision is a liability recorded in the statement of financial position, where there is uncertainty over the timing 
or amount that will be paid, and is therefore often estimated. The main provisions we hold are in relation to asset 
retirement obligations, which include the cost of returning network infrastructure sites to their original condition 
at the end of the lease, and claims for legal and regulatory matters. 

Accounting policies
Provisions are recognised when the Group has a present obligation (legal or constructive) as a result of a past event, it is probable that the Group will 
be required to settle that obligation and a reliable estimate can be made of the amount of the obligation. Provisions are measured at the Directors’ best 
estimate of the expenditure required to settle the obligation at the reporting date and are discounted to present value where the effect is material. Where the 
timing of settlement is uncertain amounts are classified as non-current where settlement is expected more than 12 months from the reporting date.

Asset retirement obligations
In the course of the Group’s activities, a number of sites and other assets are utilised which are expected to have costs associated with decommissioning. 
The associated cash outflows are substantially expected to occur at the dates of exit of the assets to which they relate, which are long term in nature.

Legal and regulatory
The Group is involved in a number of legal and other disputes, including notifications of possible claims. The Directors of the Company, after taking 
legal advice, have established provisions after taking into account the facts of each case. 

For a discussion of certain legal issues potentially affecting the Group see note 28 “Contingent liabilities and legal proceedings” to the consolidated 
financial statements.

Other provisions
Other provisions comprises various amounts including those for restructuring costs and unutilised property. The associated cash outflows for 
restructuring costs are primarily less than one year. The timing of the cash flows associated with property is dependent upon the remaining term 
of the associated lease.

31 March 2017
Disposal of subsidiaries
Exchange movements
Amounts capitalised in the year
Amounts charged to the income statement
Utilised in the year − payments
Amounts released to the income statement
31 March 2018
Exchange movements
Amounts capitalised in the year
Amounts charged to the income statement
Utilised in the year − payments
Amounts released to the income statement
31 March 2019

Note:
1  Other includes restructuring provisions of €499 million (2018: €240 million).

Provisions have been analysed between current and non-current as follows: 

31 March 2019

Current liabilities
Non-current liabilities

31 March 2018 

Current liabilities
Non-current liabilities

Asset 
retirement 
 obligations 
€m 
606
(14)
(13)
59
–
(33)
(22)
583
(4)
210
–
(32)
–
757

Asset 
retirement 
obligations 
€m 
28
729
757

Asset 
retirement 
obligations 
€m 
17
566
583

Legal and 
regulatory 
€m 
634
(3)
(21)
–
140
(57)
(171)
522
(5)
–
91
(53)
(48)
507

Legal and 
regulatory 
€m 
274
233
507

Legal and 
regulatory 
€m 
280
242
522

Other1 
€m 
939
–
(4)
–
325
(324)
(85)
851
5
–
643
(253)
(108)
1,138

Other 
€m 
858
280
1,138

Other 
€m 
594
257
851

Total 
€m 
2,179
(17)
(38)
59
465
(414)
(278)
1,956
(4)
210
734
(338)
(156)
2,402

Total 
€m 
1,160
1,242
2,402

Total 
€m 
891
1,065
1,956

Notes to the consolidated financial statements (continued) 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
157

Vodafone Group Plc   
Annual Report 2019 

17. Called up share capital 

Called up share capital is the number of shares in issue at their par value. A number of shares were allotted during 
the year in relation to employee share schemes.

Accounting policies
Equity instruments issued by the Group are recorded at the amount of the proceeds received, net of direct issuance costs. 

Ordinary shares of 2020⁄ 21 US cents each allotted,  
issued and fully paid:1, 2
1 April 
Allotted during the year3
31 March

Number

2019 

€m

Number

28,814,803,308
454,870
28,815,258,178

4,796
–

28,814,142,848
660,460
4,796 28,814,803,308

2018

€m

4,796
–
4,796

Notes:
1  At 31 March 2019 the Group held 1,584,882,610 (2018: 2,139,038,029) treasury shares with a nominal value of €264 million (2018: €356 million). The market value of shares held was 

€2,566 million (2018: €4,738 million). During the year, 45,657,750 (2018: 53,026,317) treasury shares were reissued under Group share schemes. On 25 August 2017, 729,077,001 treasury shares 
were issued in settlement of tranche 1 of a maturing subordinated mandatory convertible bond issued on 19 February 2016. On 25 February 2019, 799,067,749 treasury shares were issued 
in settlement of tranche 2 of the maturing subordinated mandatory convertible bond. 

2  On 5 March 2019 the Group announced the placing of subordinated mandatory convertible bonds totalling £1.72 billion with a 2 year maturity date in 2021 and £1.72 billion with a 3 year 

maturity date due in 2022. The bonds are convertible into a total of 2,547,204,739 ordinary shares with a conversion price of £1.3505 per share.

3  Represents US share awards and option scheme awards.

18. Reconciliation of net cash flow from operating activities 

The table below shows how our (loss)/profit for the year from continuing operations translates into cash flows 
generated from our operating activities.

(Loss)/profit for the financial year
Loss from discontinued operations
(Loss)/profit for the financial year from continuing operations

Non-operating expense
Investment income
Financing costs
Income tax expense/(credit)

Operating (loss)/profit
Adjustments for:

Share-based payments and other non-cash charges
Depreciation and amortisation
Loss on disposal of property, plant and equipment and intangible assets
Share of result of equity accounted associates and joint ventures 
Impairment losses
Other expense/(income)
(Increase)/decrease in inventory
(Increase)/decrease in trade and other receivables
Increase/(decrease) in trade and other payables

Cash generated by operations
Net tax paid
Cash flows from discontinued operations
Net cash flow from operating activities

Notes

7

6

10, 11

3

4

14

15

2019 
€m 
(7,644)
3,535
(4,109)
7
(433)
2,088
1,496
(951)

147
9,795
33
908
3,525
148
(131)
(31)
739
14,182
(1,131)
(71)
12,980

2018 
€m 
2,788
1,969
4,757
32
(685)
1,074
(879)
4,299

128
10,409
36
59
–
(213)
(26)
(1,118)
286
13,860
(1,118)
858
13,600

2017 
€m 
(6,079)
4,107
(1,972)
1
(474)
1,406
4,764
3,725

95
11,086
22
(47)
–
(1,052)
117
308
(473)
13,781
(761)
1,203
14,223

OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
 
 
 
 
 
158 Vodafone Group Plc   

Annual Report 2019 

19. Cash and cash equivalents

The majority of the Group’s cash is held in bank deposits or money market funds which have a maturity of three 
months or less to enable us to meet our short-term liquidity requirements. 

Accounting policies
Cash and cash equivalents comprise cash in hand and call deposits, and other short-term highly liquid investments that are readily convertible 
to a known amount of cash and are subject to an insignificant risk of changes in value. Assets in money market funds, whose contractual cash flows 
do not represent solely payments of interest and principal, are measured at fair value with gains and losses arising from changes in fair value included 
in net profit or loss for the period. All other cash and cash equivalents are measured at amortised cost.

Cash at bank and in hand
Repurchase agreements and bank deposits
Money market funds1
Cash and cash equivalents as presented in the statement of financial position
Bank overdrafts
Cash and cash equivalents of discontinued operations
Cash and cash equivalents as presented in the statement of cash flows

2019
€m 
2,434
2,196
9,007
13,637
(32)
–
13,605

2018 
€m 
2,197
–
2,477
4,674
(7)
727
5,394

Note:
1 

Items are measured at fair value and the valuation basis is level 1 classification, which comprises financial instruments where fair value is determined by unadjusted quoted prices 
in active markets.

The carrying amount of balances at amortised cost approximates their fair value.

Cash and cash equivalents of €1,381 million (2018: €1,449 million) are held in countries with restrictions on remittances but where the balances 
could be used to repay subsidiaries’ third party liabilities.

Notes to the consolidated financial statements (continued) 
159

Vodafone Group Plc   
Annual Report 2019 

20. Borrowings and capital resources

The Group’s sources of borrowing for funding and liquidity purposes come from a range of committed bank 
facilities and through short-term and long-term issuances in the capital markets including bond and commercial 
paper issues and bank loans. We manage the basis on which we incur interest on debt between fixed interest rates 
and floating interest rates depending on market conditions using interest rate derivatives. The Group enters into 
foreign exchange contracts to mitigate the impact of exchange rate movements on certain monetary items.

This section includes an analysis of net debt, which is used to manage capital.

Accounting policies
Interest-bearing loans and overdrafts are initially measured at fair value (which is equal to cost at inception), and are subsequently measured 
at amortised cost, using the effective interest rate method. Where they are identified as a hedged item in a designated fair value hedge relationship, 
fair value adjustments are recognised in accordance with policy (see note 21 “Capital and financial risk management”). Any difference between the 
proceeds net of transaction costs and the amount due on settlement or redemption of borrowings is recognised over the term of the borrowing. 
Where bonds issued with certain conversion rights are identified as compound instruments they are initially measured at fair value with the nominal 
amounts recognised as a component in equity and the fair value of future coupons included in borrowings. These are subsequently measured 
at amortised cost using the effective interest rate method.

Net debt
At 31 March 2019 net debt represented 58% of our market capitalisation (2018: 46%). Average net debt at month end accounting dates over the 
12-month period ended 31 March 2019 was €30.9 billion and ranged between net debt of €27.0 billion and €34.1 billion. Our consolidated net debt 
position at 31 March was as follows:

Short-term borrowings

Bonds
Commercial paper
Bank loans
Other short-term borrowings2

Long-term borrowings

Bonds
Bank loans
Other long-term borrowings3

Cash and cash equivalents

Other financial instruments

Derivative financial instruments included in trade and other receivables (note 14)
Derivative financial instruments included in trade and other payables (note 15)
Short-term investments (note 13)

Net debt 

2019 
€m 

(53)
(873)
(1,220)
(2,124)
(4,270)

(44,439)
(1,780)
(2,466)
(48,685)

13,637

3,634
(2,444)
11,095
12,285
(27,033)

Restated1
2018
€m

(3,477)
(2,712)
(1,159)
(1,165)
(8,513)

(30,473)
(2,157)
(278)
(32,908)

4,674

2,629
(2,383)
6,870
7,116
(29,631)

Notes:
1  Liabilities for payments due to holders of the equity shares in Kabel Deutschland AG under the terms of a domination and profit and loss transfer agreement are now separately disclosed in the 
consolidated statement of financial position and are no longer presented within short-term borrowings; gross short-term borrowings at 31 March 2018 have therefore been revised to exclude 
€1,838 million in respect of such liabilities. 

2  At 31 March 2019 the amount includes €2,011 million (2018: €1,070 million) in relation to cash received under collateral support agreements.
3 

Includes €1,919 million (2018: €nil) of spectrum licence payables following the completion of recent auctions in Italy and Spain.

The fair value of the Group’s financial assets and financial liabilities held at amortised cost approximate to fair value with the exception of long-term 
bonds with a carrying value of €44,439 million (2018: €30,473 million) and a fair value of €43,616 million (2018: €29,724 million). Fair value is based 
on level 1 of the fair value hierarchy using quoted market prices.

OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
160 Vodafone Group Plc   

Annual Report 2019 

20. Borrowings and capital resources (continued)

At 31 March 2019 we had €13,637 million of cash and cash equivalents which are held in accordance with the counterparty and settlement risk 
limits of the Board approved treasury policy. The main forms of liquid investment at 31 March 2019 were managed investment funds, money market 
funds, government bonds and bank deposits.

The cash received from collateral support agreements mainly reflects the value of our interest rate swap and cross-currency interest rate 
swap portfolios which are substantially net present value positive. See note 21 “Capital and financial risk management” for further details 
on these agreements.

The Group’s gross and net debt includes certain bonds which have been designated in hedge relationships, which are carried at €1.6 billion higher 
than their euro equivalent redemption value. In addition, where bonds are issued in currencies other than euros, the Group has entered into foreign 
currency swaps to fix the euro cash outflows on redemption. The impact of these swaps are not reflected in gross debt and would decrease the euro 
equivalent redemption value of the bonds by €1.0 billion.

Commercial paper programmes 
We currently have US and euro commercial paper programmes of US$15 billion and £8 billion respectively which are available to be used to meet 
short-term liquidity requirements. At 31 March 2019 €873 million were drawn under the euro commercial paper programme. The US commercial 
paper programme remained undrawn. 

The commercial paper facilities were supported by US$4.2 billion (€3.7 billion) and €3.9 billion of syndicated committed bank facilities. No amounts 
had been drawn under these facilities.

Bonds
We have a €30 billion euro medium-term note programme and a US shelf programme which are used to meet medium to long-term funding 
requirements. At 31 March 2019 the total amounts in issue under these programmes split by currency were US$20.9 billion, €18.3 billion, 
£3.4 billion, AUD1.2 billion, HKD2.1 billion, NOK2.2 billion, CHF0.7 billion and JPY10 billion. 

At 31 March 2019 the Group had bonds outstanding with a nominal value equivalent to €43 billion. During the year ended 31 March 2019 bonds 
with a nominal value equivalent of €10.2 billion were issued under the US shelf programme and €4.2 billion were issued under  
stand-alone documentation. 

Bonds mature between 2020 and 2056 (2018: 2018 and 2056) and have interest rates between 0.0% and 7.875% (2018: 0.0% and 8.125%).

Mandatory convertible bonds
On 25 February 2016 the Group issued £2.9 billion of subordinated mandatory convertible bonds (‘MCBs’) issued in two tranches with the first 
£1.4 billion having matured and converted to 729.1 million shares on 25 August 2017 at a conversion price of £1.9751. The second tranche matured 
on 25 February 2019 and converted to 799.1 million Vodafone Group Plc shares at a conversion price of £1.8021.

On 12 March 2019 the Group issued £3.4 billion of subordinated mandatory convertible bonds (‘MCBs’) split into two equal tranches of £1.7 billion, 
the first maturing on 12 March 2021 and the second on 12 March 2022 with coupons of 1.2% and 1.5% respectively. These were recognised 
as compound instruments with nominal values of £3.4 billion (€3.8 billion) recognised as a component of shareholders’ funds in equity and the 
fair value of future coupons £0.1 billion (€0.1 billion) recognised as a financial liability in borrowings. The conversion price on issue of the bonds was 
£1.3505. The Group’s strategy is to hedge the equity risk associated with the MCB issuance to any future movement in its share price by an option 
strategy designed to hedge the economic impact of share price movements during the term of the bonds. Should the Group decide to buy back 
ordinary shares to mitigate dilution resulting from the conversion the hedging strategy will provide a hedge for the repurchase price.

Treasury shares
The Group held a maximum of 2,139,038,029 of its own shares during the year which represented 7.4% of issued share capital at that time.

Dividends from associates and to non-controlling shareholders
Dividends from our associates are generally paid at the discretion of the Board of Directors or shareholders of the individual operating and holding 
companies, and we have no rights to receive dividends except where specified within certain of the Group’s shareholders’ agreements. Similarly, 
other than ongoing dividend obligations to the Kabel Deutschland A.G. minority shareholders, should they continue to hold their minority stake, 
we do not have existing obligations under shareholders’ agreements to pay dividends to non-controlling interest partners of our subsidiaries or joint 
ventures. The amount of dividends received and paid in the year are disclosed in the consolidated statement of cash flows.

Potential cash outflows from option agreements and similar arrangements
Put options issued as part of the hedging strategy for the MCBs permit the holders to exercise against the Group at maturity of the option if there 
is a decrease in our share price. Under the terms of the options, settlement must be made in cash which will equate to the reduced value of shares 
from the initial conversion price, adjusted for dividends declared, on 3,055 million shares.

Notes to the consolidated financial statements (continued)161

Vodafone Group Plc   
Annual Report 2019 

Sale of trade receivables 
During the year, the Group sold certain trade receivables to a financial institution. Whilst there are no repurchase obligations in respect of these 
receivables, the Group provided a credit guarantee which would only become payable if default rates were significantly higher than historical rates. 

The credit guarantee is not considered substantive and substantially all risks and rewards associated with the receivables passed to the purchaser 
at the date of sale, therefore the receivables were derecognised. The maximum payable under the guarantees at 31 March 2019 was €757 million 
(2018: €506 million). No provision has been made in respect of these guarantees as the likelihood of a cash outflow has been assessed as remote.

Supplier Financing arrangements
The Group offers suppliers the opportunity to use supply chain financing (‘SCF’). SCF allows suppliers that decide to use it to receive funding earlier 
than the invoice due date. At 31 March 2019, the financial institutions which run the SCF programmes had purchased €2.5 billion (2018: €2.3 billion) 
of supplier invoices, principally from larger suppliers. The Group does not provide any financial guarantees to the financial institutions under this 
programme and continues to cash settle supplier payables in accordance with their contractual terms. As such, the programme does not change 
the Group’s net debt, trade payable balances or cash flows.

The Group evaluates supplier arrangements against a number of indicators to assess if the payable continues to hold the characteristics of a trade 
payable or should be classified as borrowings; these indicators include whether the payment terms exceed customary payment terms in the 
industry or 180 days. At 31 March 2019, none of the payables subject to supplier financing arrangements met the criteria to be reclassified 
as borrowings.

OverviewStrategic ReportGovernanceFinancialsOther information162 Vodafone Group Plc   

Annual Report 2019 

21. Capital and financial risk management

This note details the treasury management and financial risk management objectives and policies, as well 
as the exposure and sensitivity of the Group to credit, liquidity, interest and foreign exchange risk, and the policies 
in place to monitor and manage these risks. 

Accounting policies
Financial instruments
Financial assets and financial liabilities, in respect of financial instruments, are recognised on the Group’s statement of financial position when the 
Group becomes a party to the contractual provisions of the instrument.

Financial liabilities and equity instruments
Financial liabilities and equity instruments issued by the Group are classified according to the substance of the contractual arrangements entered 
into and the definitions of a financial liability and an equity instrument. An equity instrument is any contract that provides a residual interest in the 
assets of the Group after deducting all of its liabilities and includes no obligation to deliver cash or other financial assets. The accounting policies 
adopted for specific financial liabilities and equity instruments are set out below.

Financial liabilities under put option arrangements
The Group has an obligation to pay a fixed rate of return to minority equity shareholders in the Group’s subsidiary Kabel Deutschland AG, under the 
terms of a court imposed domination and profit and loss transfer agreement. This agreement also provides the minority shareholders the option 
to put their shareholding to Vodafone at a fixed price per share. The obligation to purchase the shares has been recognised as a financial liability 
and no non-controlling interests are recognised in respect of minority shareholders. Interest costs are accrued at the agreed rate of return and 
recognised in financing costs

Derivative financial instruments and hedge accounting
The Group’s activities expose it to the financial risks of changes in foreign exchange rates and interest rates which it manages using derivative 
financial instruments. The use of financial derivatives is governed by the Group’s policies approved by the Board of Directors, which provide written 
principles on the use of financial derivatives consistent with the Group’s risk management strategy. The Group does not use derivative financial 
instruments for speculative purposes.

The Group designates certain derivatives as:

 – hedges of the change of fair value of recognised assets and liabilities (‘fair value hedges’); or

 – hedges of highly probable forecast transactions or hedges of foreign currency or interest rate risks of firm commitments (‘cash flow hedges’); or

 – hedges of net investments in foreign operations.

Derivative financial instruments are initially measured at fair value on the contract date and are subsequently re-measured to fair value at each 
reporting date. Changes in values of all derivatives of a financing nature are included within investment income and financing costs in the income 
statement unless designated in an effective cash flow hedge relationship or a hedge of a net investment in foreign operations when the effective 
portion of changes in value are deferred to other comprehensive income. Hedge effectiveness is determined at the inception of the hedge 
relationship, and through periodic prospective effectiveness assessments to ensure that an economic relationship exists between the hedged item 
and hedging instrument. For fair value hedges, the carrying value of the hedged item is also adjusted for changes in fair value for the hedged risk, 
with gains and losses recognised in the income statement for the period.

Hedge accounting is discontinued when the hedging instrument expires or is sold, terminated, exercised or no longer qualifies for hedge 
accounting. When hedge accounting is discontinued, any gain or loss recognised in other comprehensive income at that time remains in equity and 
is recognised in the income statement when the hedged transaction is ultimately recognised in the income statement.

For cash flow hedges, when the hedged item is recognised in the income statement, amounts previously recognised in other comprehensive 
income and accumulated in equity for the hedging instrument are reclassified to the income statement. However, when the hedged transaction 
results in the recognition of a non-financial asset or a non-financial liability, the gains and losses previously recognised in other comprehensive 
income and accumulated in equity are transferred from equity and included in the initial measurement of the cost of the non-financial asset 
or non-financial liability. If a forecast transaction is no longer expected to occur, the gain or loss accumulated in equity is recognised immediately 
in the income statement.

For net investment hedges, gains and losses accumulated in other comprehensive income are included in the income statement when the foreign 
operation is disposed of.

Notes to the consolidated financial statements (continued)163 Vodafone Group Plc   

Annual Report 2019 

Capital management
The following table summarises the capital of the Group at 31 March:

Net debt
Financial liabilities under put option arrangements1
Equity
Capital

2019 
€m 
27,033
1,844
63,445
92,322

2018 
€m 
29,631
1,838
68,607
100,076

Note:
1  Financial liabilities under put option arrangements comprise liabilities for payments due to holders of the equity shares in Kabel Deutschland AG under the terms of a domination and profit and 

loss transfer agreement; the amounts at 31 March 2018 were previously presented within short-term borrowings.

The Group’s policy is to borrow centrally using a mixture of long-term and short-term capital market issues and borrowing facilities to meet 
anticipated funding requirements. These borrowings, together with cash generated from operations, are loaned internally or contributed as equity 
to certain subsidiaries. The Board has approved three internal debt protection ratios being: net interest to operating cash flow (plus dividends from 
associates); retained cash flow (operating cash flow plus dividends from associates less interest, tax, dividends to non-controlling shareholders and 
equity dividends) to net debt; and operating cash flow (plus dividends from associates) to net debt. These internal ratios establish levels of debt that 
the Group should not exceed other than for relatively short periods of time and are shared with the Group’s debt rating agencies being Moody’s, 
Fitch Ratings and Standard & Poor’s. 

Financial risk management
The Group’s treasury function centrally manages the Group’s funding requirement, net foreign exchange exposure, interest rate management 
exposures and counterparty risk arising from investments and derivatives.

Treasury operations are conducted within a framework of policies and guidelines authorised and reviewed by the Board, most recently in July 2018.

A treasury risk committee comprising of the Group’s Chief Financial Officer, Group General Counsel and Company Secretary, Group Financial 
Controller, Group Treasury Director and Group Director of Financial Controlling and Operations meets three times a year to review treasury activities 
and its members receive management information relating to treasury activities on a quarterly basis. The Group’s accounting function, which does 
not report to the Group Treasury Director, provides regular update reports of treasury activity to the Board. The Group’s internal auditor reviews the 
internal control environment regularly.

The Group uses a number of derivative instruments for currency and interest rate risk management purposes only that are transacted by specialist 
treasury personnel. The Group mitigates banking sector credit risk by the use of collateral support agreements.

Credit risk
Credit risk is the risk that a counterparty will not meet its obligations under a financial asset leading to a financial loss for the Group. The Group 
is exposed to credit risk from its operating activities and from its financing activities, the Group considers its maximum exposure to credit risk 
at 31 March to be:

Cash at bank and in hand
Repurchase agreements and bank deposits
Money market funds
Managed investment funds
Government securities
Other investments 
Derivative financial instruments
Trade receivables
Contract assets and other receivables 

2019 
€m 
 2,434 
2,196
9,007
6,405 
3,011
4,418 
 3,634 
 5,077 
 5,155 
41,337

2018
€m 
2,197
–
2,477
3,891
1,974
6,087
2,629
5,402
3,410
28,067

Expected credit loss
The Group has financial assets classified and measured at amortised cost and fair value through other comprehensive income that are subject 
to the expected credit loss model requirements of IFRS 9. Cash at bank and in hand and certain other investments are both classified and measured 
at amortised cost and subject to these impairment requirements. However, the identified expected credit loss is considered to be immaterial. 

Information about expected credit losses for trade receivables and contract assets can be found under “operating activities” on page 164.

OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
164 Vodafone Group Plc   

Annual Report 2019 

21. Capital and financial risk management (continued)

Financing activities
The Group invests in UK, German and Japanese government securities on the basis they generate a fixed rate of return and are amongst the most 
creditworthy of investments available.

Money market investments are made in accordance with established internal treasury policies which dictate that an investment’s long-term credit 
rating is no lower than mid BBB. Additionally, the Group invests in AAA unsecured money market mutual funds where the investment is limited 
to 10% of each fund.

The Group has four managed investment funds with maturities of less than 90 days. These funds hold fixed income euro, sterling and dollar 
securities with an average credit quality of high double A. The Group also invests in a fund where the underlying assets are supply chain receivables, 
the creditworthiness of which are enhanced by an insurance wrapper as provided by established insurance companies with a long-term credit rating 
of at least A-.

In respect of financial instruments used by the Group’s treasury function, the aggregate credit risk the Group may have with one counterparty 
is limited by (i) reference to the long-term credit ratings assigned for that counterparty by Moody’s, Fitch Ratings and Standard & Poor’s; (ii) that 
counterparty’s five year credit default swap (‘CDS’) spread; and (iii) the sovereign credit rating of that counterparty’s principal operating jurisdiction. 
Furthermore, collateral support agreements reduce the Group’s exposure to counterparties who must post cash collateral when there is value due 
to the Group under outstanding derivative contracts that exceeds a contractually agreed threshold amount. When value is due to the counterparty 
the Group is required to post collateral on identical terms. Such cash collateral is adjusted daily as necessary. 

In the event of any default, ownership of the cash collateral would revert to the respective holder at that point. Detailed below is the value of the cash 
collateral, which is reported within short-term borrowings, held by the Group at 31 March:

Cash collateral

2019 
€m 
2,011

2018 
€m 
1,070

As discussed in note 28 “Contingent liabilities and legal proceedings”, the Group has covenanted to provide security in favour of the trustee 
of the Vodafone Group UK Pension Scheme in respect of the funding deficit in the scheme. The Group has also pledged cash and debt securities 
as collateral against derivative financial instruments as disclosed in note 13 “Other investments”.

Operating activities
Customer credit risk is managed by the Group’s business units which each have policies, procedures and controls relating to customer credit risk 
management. Outstanding trade receivables and contract assets are regularly reviewed to monitor any changes in credit risk with concentrations of credit 
risk considered to be limited given that the Group’s customer base is large and unrelated. The Group applies the simplified approach and records lifetime 
expected credit losses for trade receivables and contract assets. Expected credit losses are measured using historical cash collection data for periods 
of at least 24 months wherever possible and grouped into various customer segments based on product or customer type. The historical loss rates 
are adjusted where macroeconomic factors, for example changes in interest rates or unemployment rates, or other commercial factors are expected 
to have a significant impact when determining future expected credit loss rates. For trade receivables the expected credit loss provision is calculated 
using a provision matrix, in which the provision increases as balances age, and for receivables paid in instalments and contract assets a weighted loss rate 
is calculated to reflect the period over which the amounts become due for payment by the customer. Trade receivables and contract assets are written off 
when each business unit determines there to be no reasonable expectation of recovery and enforcement activity has ceased.

Movements in the allowance for expected credit losses during the year were as follows:

31 March as previously reported
Impact of adoption of IFRS 15
Impact of adoption of IFRS 9
1 April
Exchange movements
Amounts charged to administrative expenses
Other
31 March

Contract assets

Trade receivables held  
at amortised cost

2018
€m
–
–
–
–
–
–
–
–

2019
€m
1,249
–
185
1,434
(19)
504
(572)
1,347

2018
€m
1,418

–
1,418
(78)
528
(619)
1,249

2019
€m
–
78
56
134
1
54
(60)
129

Trade receivables held  
at fair value through  
other comprehensive income
20181
€m
–
–
–
–
–
–
–
–

2019
€m
–
–
23
23
–
17
–
40

Note:
1  Trade receivables were all held at amortised cost in the year to 31 March 2018 in accordance with IAS 39. 

Expected credit losses are presented as net impairment losses within operating profit and subsequent recoveries of amounts previously written off 
are credited against the same line item.

Notes to the consolidated financial statements (continued) 
 
 
 
165 Vodafone Group Plc   

Annual Report 2019 

The majority of the Group’s trade receivables are due for maturity within 90 days and largely comprise amounts receivable from consumers and 
business customers. At 31 March 2019 €3,958 million (2018: €3,389 million) of trade receivables were not yet due for payment. 

The following table presents information on trade receivables past due¹ and their associated expected credit losses: 

31 March 2019

Gross carrying amount
Expected credit loss allowance
Net carrying amount

31 March 20182

Gross carrying amount
Allowances for bad and doubtful debt
Net carrying amount

Trade receivables at amortised cost past due

30 days  
or less
€m
448
(94)
354

31–60  
days
€m
253
(64)
189

61–180  
days
€m

180  
days+
Total
€m
€m
550 1,041 2,292
(1,256)
(882)
(216)
159 1,036
334

30 days  
or less
€m
810
(32)
778

Trade receivables at amortised cost past due

31–60  
days
€m
226
(35)
191

61–180  
days
€m

180  
days+
Total
€m
€m
530 1,250 2,816
(1,198)
(925)
(206)
1,618
325
324

Notes:
1  Contract assets relate to amounts not yet due to customers. These amounts will be reclassified as trade receivables before they become due. Trade receivables at fair value through other 

2 

comprehensive income are not materially past due.
Information relating to the year ending 31 March 2018 is presented under the Group’s IAS 39 accounting policies. Under these policies the Group’s management monitored the financial 
statements raising provisions for bad and doubtful debt as appropriate.

Liquidity risk
Liquidity is reviewed daily on at least a 12 month rolling basis and stress tested on the assumption that all commercial paper outstanding 
matures and is not reissued. The Group maintains substantial cash and cash equivalents which at 31 March 2019 amounted to €13,637 million 
(2018: €4,674 million) and undrawn committed facilities of €7,880 million (2018: €7,306 million), principally euro and US dollar revolving credit 
facilities of €3.9 billion and US$4.2 billion maturing in 2022 and 2023 respectively.

The Group manages liquidity risk on long-term borrowings by maintaining a varied maturity profile with a cap on the level of debt maturity in any 
one calendar year, therefore minimising refinancing risk. Long-term borrowings mature between 1 and 37 years.

The maturity profile of the anticipated future cash flows including interest in relation to the Group’s non-derivative financial liabilities on an  
undiscounted basis which, therefore, differs from both the carrying value and fair value, is as follows:

Maturity profile1
Within one year
In one to two years
In two to three years
In three to four years
In four to five years
In more than five years

Effect of discount/financing rates 
31 March 2019

Within one year
In one to two years
In two to three years
In three to four years
In four to five years
In more than five years

Effect of discount/financing rates 
31 March 2018

Bank 
loans 
€m 
1,498
714
568
–
350
–
3,130
(130)
3,000

1,251
748
507
569
–
350
3,425
(109)
3,316

Commercial 
paper 
€m 
873
–
–
–
–
–
873
–
873

2,715
–
–
–
–
–
2,715
(3)
2,712

Bonds 
€m 
1,486
4,826
4,917
4,558
7,878
37,586
61,251
(16,759)
44,492

4,348
1,816
4,411
4,228
3,692
24,635
43,130
(9,180)
33,950

Other 
borrowings2
€m 
2,155
158
96
1,775
320
336
4,840
(250)
4,590

1,164
34
25
22
26
172
1,443
–
1,443

Other 
financial liabilities3
€m 
15,941
125
–
–
–
–
16,066
(12)
16,054

14,975
175
–
–
–
–
15,150
(16)
15,134

Total 
€m 
21,953
5,823
5,581
6,333
8,548
37,922
86,160
(17,151)
69,009

24,453
2,773
4,943
4,819
3,718
25,157
65,863
(9,308)
56,555

Notes:
1  Maturities reflect contractual cash flows applicable except in the event of a change of control or event of default, upon which lenders have the right, but not the obligation, to request payment 
within 30 days. This also applies to undrawn committed facilities. It should be noted that a material adverse change clause does not apply with the exception of €135 million of debt in relation 
to the mandatorily convertible bonds (which would also accelerate conversion of the £3.4 billion principal recognised in equity – see note 20 “Borrowings and capital resources”). Furthermore, 
€1,722 million of bank facilities are capped at 50% of operating company capital expenditures. 
Includes present value of minimum lease payments under finance lease arrangement under which the Group has leased certain of its equipment. with maturity profile €46 million 
(2018: €46 million) within one year, €104 million (2018: €94 million) within two to five years and €152 million (2018: €172 million) greater than five years.
Includes financial liabilities under put option arrangements and non-derivative financial liabilities presented within trade and other payables.

2 

3 

OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
166 Vodafone Group Plc   

Annual Report 2019 

21. Capital and financial risk management (continued)

The maturity profile of the Group’s financial derivatives (which include interest rate swaps, cross-currency interest rate swaps and foreign exchange 
swaps) using undiscounted cash flows, is as follows:

Within one year
In one to two years
In two to three years
In three to four years
In four to five years
In more than five years

Effect of discount/financing rates
Financial derivative net receivable

Payable
€m
(23,469)
(8,356)
(3,772)
(3,959)
(3,710)
(34,987)
(78,253) 

Receivable
€m
23,672
8,752
4,386
4,624
4,285
39,334
85,053 

2019 

Total 
€m 
203
396
614
665
575
4,347
6,800
(5,610) 
1,190 

Payable 
€m 
(18,055)
(3,925)
(4,904)
(2,223)
(3,834)
(20,702)
(53,643)

Receivable 
€m 
18,363
3,875
4,911
2,324
3,687
23,021
56,181

2018 

Total 
€m 
308
(50)
7
101
(147)
2,319
2,538
(2,292)
246

Payables and receivables are stated separately in the table above as cash settlement is on a gross basis.

Market risk
Interest rate management
Under the Group’s interest rate management policy, interest rates on monetary assets and liabilities denominated in euros, US dollars and sterling 
are maintained on a floating rate basis except for periods up to six years where interest rate fixing has to be undertaken in accordance with treasury 
policy. The policy also allows euros, US dollars and sterling to be moved to a fixed rate basis if interest rates are statistically low. Where assets and 
liabilities are denominated in other currencies interest rates may also be fixed. In addition, fixing is undertaken for longer periods when interest rates 
are statistically low.

At 31 March 2019 and after hedging, substantially all of our outstanding liabilities are held on a fixed interest rate basis in accordance with 
treasury policy.

For each one hundred basis point rise in market interest rates for all currencies in which the Group had borrowings at 31 March 2019 there would 
be an increase in profit before tax by approximately €399 million (2018: approximately €372 million) including mark-to-market revaluations 
of interest rate and other derivatives and the potential interest on cash and short term investments. There would be no material impact on equity.

Foreign exchange management
As Vodafone’s primary listing is on the London Stock Exchange its share price is quoted in sterling. Since the sterling share price represents the 
value of its future multi-currency cash flows, principally in euro, South African rand and sterling, the Group maintains the currency of debt and 
interest charges in proportion to its expected future principal cash flows and has a policy to hedge external foreign exchange risks on transactions 
denominated in other currencies above a certain de minimis level. 

At 31 March 2019 22% of net debt was denominated in currencies other than euro (14% sterling, 5% South African rand and 3% other). This allows 
sterling, South African rand and other debt to be serviced in proportion to expected future cash flows and therefore provides a partial economic 
hedge against income statement translation exposure, as interest costs will be denominated in foreign currencies. 

Under the Group’s foreign exchange management policy, foreign exchange transaction exposure in Group companies is generally maintained at the 
lower of €5 million per currency per month or €15 million per currency over a six month period. 

The Group recognises foreign exchange movements in equity for the translation of net investment hedging instruments and balances treated 
as investments in foreign operations. However, there is no net impact on equity for exchange rate movements on net investment hedging 
instruments as there would be an offset in the currency translation of the foreign operation. At 31 March 2019 the Group held financial liabilities 
in a net investment hedge against the Group’s South African rand. Sensitivity to foreign exchange movements on the hedging liabilities, analysed 
against a strengthening of the South African rand by 9% (2018:15%) would result in a decrease in equity of €175 million (2018: €348 million) which 
would be fully offset by foreign exchange movements on the hedged net assets. In addition, cash flow hedges of principally US dollar borrowings 
would result in an increase in equity of €651 million (2018: €232 million ) against a strengthening of US dollar by 5% (2018: 5%). 

The Group profit and loss account is exposed to foreign exchange risk within both operating profit and financing income and expense. The principal 
operating segment not generating incomes in Euro is the Vodacom business, whose functional currency is South African Rand. Financing income 
and expense includes foreign currency gains/losses incurred on the translation of balance sheet items not held in functional currency. These are 
principally on certain borrowings, derivatives, and other investments denominated in sterling and US dollar. 

Notes to the consolidated financial statements (continued)167

Vodafone Group Plc   
Annual Report 2019 

The following table details the Group’s sensitivity to foreign exchange risk. The percentage movement applied to the currency is based on the 
average movements in the previous three annual reporting periods. 

ZAR 9% change (2018: 15%) – Increase in operating profit1
USD 10% change (2018: 9%) – Decrease in profit before taxation
GBP 4% change (2018: 7%) – Increase in profit before taxation

Note:
1  Operating profit before impairment losses and other income and expense.

2019 
€m 
147
(81)
183

2018 
€m 
239
(65)
208

Equity risk
There is no material equity risk relating to the Group’s equity investments which are detailed in note 13 “Other investments”.

The Group has hedged its exposure under the subordinated mandatory convertible bonds to any future movements in its share price 
by an option strategy designed to hedge the economic impact of share price movements during the term of the bonds. As at 31 March 2019 the 
Group’s sensitivity to a movement of 8% (2018: 10%) in its share price would result in an increase or decrease in profit before tax of €319 million 
(2018: €164 million).

Risk management strategy of hedge relationships 
The risk strategies of the denominated cash flow, fair value, and net investment hedges reflect the above market risk strategies. 

The objective of the cash flow hedges is principally to convert foreign currency denominated fixed rate borrowings in US dollar, Pound Sterling, 
Australian dollar, Swiss Franc, Hong Kong dollar, Japanese yen, Norwegian krona and euro and US dollar floating rate borrowings into euro fixed 
rate borrowings and hedge the foreign exchange spot rate and interest rate risk. Derivative financial instruments designated in cash flow hedges 
are cross-currency interest rate swaps and foreign exchange swaps. The swap maturity dates and liquidity profiles of the nominal cash flows match 
those of the underlying borrowings.

The objective of the net investment hedges is to hedge foreign exchange risk in foreign operations. Derivative financial instruments designated in net 
investment hedges are cross-currency interest rate swaps and foreign exchange swaps. The hedging instruments are rolled on an ongoing basis 
as determined by the nature of the business.

The objective of the fair value hedges is to hedge a proportion of the Group’s fixed rate euro denominated borrowing to a euro floating rate 
borrowing. The swap maturity dates match those of the underlying borrowing and the nominal cash flows are converted to quarterly payments. 

Hedge effectiveness is determined at the inception of the hedge relationship and through periodic prospective effectiveness assessments to ensure 
that an economic relationship exists between the hedged item and hedging instrument.

For hedges of foreign currency denominated borrowings and investments, the Group uses a combination of cross-currency and foreign exchange 
swaps to hedge its exposure to foreign exchange risk and interest rate risk and enters into hedge relationships where the critical terms of the hedging 
instrument match exactly with the terms of the hedged item. Therefore the Group expects a highly effective hedging relationship with the swap 
contracts and the value of the corresponding hedged items to change systematically in the opposite direction in response to movements in the 
underlying exchange rates and interest rates. The Group therefore performs a qualitative assessment of effectiveness. If changes in circumstances 
affect the terms of the hedged item such that the critical terms no longer match exactly with the critical terms of the hedging instrument, the Group 
uses the hypothetical derivative method to assess effectiveness.

Hedge ineffectiveness may occur due to:

a) The fair value of the hedging instrument on the hedge relationship designation date if the fair value is not nil;

b) Changes in the contractual terms or timing of the payments on the hedged item; and

c) A change in the credit risk of the Group or the counterparty with the hedged instrument.

The hedge ratio for each designation will be established by comparing the quantity of the hedging instrument and the quantity of the hedged item 
to determine their relative weighting; for all of the Group’s existing hedge relationships the hedge ratio has been determined as 1:1.

The fair values of the derivative financial instruments are calculated by discounting the future cash flows to net present values using appropriate 
market rates and foreign currency rates prevailing at 31 March. The valuation basis is level 2. This classification comprises items where fair value 
is determined from inputs other than quoted prices that are observable for the asset and liability, either directly or indirectly. Derivative financial 
assets and liabilities are included within trade and other receivables and trade and other payables in the statement of financial position.

OverviewStrategic ReportGovernanceFinancialsOther information 
 
168 Vodafone Group Plc   

Annual Report 2019 

21. Capital and financial risk management (continued)

The following table represents the corresponding carrying values and nominal amounts of derivatives in a continued hedge relationship 
as at 31 March 2019.

At 31 March 2019

Cash flow hedges – foreign currency risk 2
Cross-currency and foreign exchange swaps
US dollar bonds
Australian dollar bonds
Swiss franc bonds
Pound sterling bonds
Hong Kong dollar bonds
Japanese yen bonds
Norwegian krona bonds
Cash flow hedges – foreign currency and  
interest rate risk 2
Cross currency swaps – US dollar bonds 
Cash flow hedges – interest rate risk 2
Interest rate swaps – Euro loans
Fair value hedges – interest rate risk 3
Interest rate swaps – Eurobonds
Net investment hedge – foreign exchange risk 4
Cross-currency and foreign exchange swaps –  
South African rand investment

At 31 March 2018

Cash flow hedges – foreign currency risk 2 
Cross-currency and foreign exchange swaps
US dollar bonds
Australian dollar bonds
Swiss franc bonds
Pound sterling bonds
Hong Kong dollar bonds
Japanese yen bonds
Norwegian krona bonds
Cash flow hedges – foreign currency and  
interest rate risk 2 
Cross-currency swaps – US dollar bonds 
Cash flow hedges – interest rate risk 2 
Interest rate swaps – Euro loans
Fair value hedges – interest rate risk 3 
Interest rate swaps – Eurobonds
Interest rate swaps – US dollar bonds 
Net investment hedge – foreign exchange risk 4 
Cross-currency and foreign exchange swaps –  
South African rand investment

Nominal  
amounts
€m

Carrying 
value  
Assets
€m

Carrying 
value  
Liabilities 
€m

Other comprehensive income

Opening 
balance 
1 April 
2018
€m

(Gain)/
Loss  
deferred to 
OCI 
€m

Gain/(Loss) 
recycled to 
financing 
costs
€m

Closing 
balance 
31 March
20191
€m

Average 
maturity
year

Average 
FX rate

Average 
euro 
interest 
rate
%

18,444 1,273
14
–
76
3
1
2

736
624
2,720
233
78
241

905

668

33

–

186

117

83
2
43
112
7
–
14

–

17

–

132
(4)
16
8
15
–
(4)

(1,410)
(21)
(25)
(39)
(23)
(3)
5

1,099
8
31
69
21
5
–

(179)
(17)
22
38
13
2
1

1.18
2034
1.56
2024
1.08
2027
0.87
2048
2029
8.96
2037 128.53
9.20
2026

2.83
0.86
1.36
2.45
1.46
2.47
1.19

1

15

–

(40)

51

12

2022

1.15

0.90

1

–

(5)

11

2021

–

–

2028

–

–

1.22

–

1,952

120
26,787 1,639

3
281

918

(108)
1,097 (1,663)

–
1,279

810
713

2020 15.23

0.11

Nominal  
amounts
€m

Carrying 
value  
Assets
€m

Carrying 
value  
Liabilities 
€m

Other comprehensive income

Opening 
balance 
1 April 
2017
€m

(Gain)/Loss  
deferred to 
OCI 
€m

Gain/(Loss) 
recycled to 
financing 
costs
€m

Closing 
balance 
31 March
2018
€m

Average 
maturity
year

Average 
FX rate

5,929
736
624
1,212
233
78
241

709

668

176
–
–
18
–
–
5

–

–

186
2,115

100
–

364
9
68
175
28
2
11

8

16

–
76

(183)
–
4
(6)
–
–
(9)

1,570
14
70
18
29
2
14

(1,255)
(18)
(58)
(4)
(14)
(2)
(9)

132
(4)
16
8
15
–
(4)

1.19
2035
1.56
2024
1.08
2027
0.85
2044
2029
8.96
2037 128.53
9.20
2026

4

18

–
–

98

(101)

1

2019

1.17

0.57

(4)

–
–

1

–
–

15

2021

–
–

2028
2022

–

–
–

1.22

–
–

2,007
14,738

58
357

128
885

758
586

161
1,972

–

918
(1,460) 1,097

2019 14.62

0.13

Average 
euro 
interest 
rate
%

3.62
0.86
1.36
2.09
1.46
2.47
1.19

Notes:
1  Fair value movement deferred into other comprehensive income includes €754 million loss (2018: €572 million loss) and €1 million gain (2018: €19 million gain) of foreign currency basis outside 

the cash flow and net investment hedge relationships respectively.

2  For cash flow hedges, the movement in the hypothetical derivative (hedged item) mirrors that of the hedging instrument. Hedge ineffectiveness of swaps designated in a cash flow hedge during 

the period was €nil (2018: €nil).

3  The carrying value of the bond includes €86 million loss (2018: €92 million loss) of cumulative fair value adjustment for the hedged interest rate risk. Net ineffectiveness on the fair value hedges, 
€2 million loss (2018: €12 million loss) is recognised in the income statement. The carrying value of bonds includes an additional €749 million loss (2018: €727 million loss) in relation to fair value 
of bonds previously designated in fair value hedge relationships.

4  Hedge ineffectiveness of swaps designated in a net investment hedge during the period was €nil (2018: €nil).

Notes to the consolidated financial statements (continued)169 Vodafone Group Plc   

Annual Report 2019 

Fair value and carrying value information
The carrying value and valuation basis of the Group’s financial assets are set out in notes 13 “Other investments”, 14 “Trade and other receivables” 
and 19 “Cash and cash equivalents”. For all financial assets held at amortised cost the carrying values approximate fair value.

The carrying value and valuation basis of the Group’s financial liabilities are set out in notes 15 “Trade and other payables” and 20 “Borrowings and 
capital resources”. The carrying values approximate fair value for the Group’s trade payables and other payables categories. For other financial 
liabilities a comparison of fair value and carrying value is disclosed in note 20 “Borrowings and capital resources”.

Net financial instruments
The table below shows the Group’s financial assets and liabilities that are subject to offset in the balance sheet and the impact of enforceable master 
netting or similar agreements.

At 31 March 2019

Derivative financial assets
Derivative financial liabilities
Total

At 31 March 2018 

Derivative financial assets
Derivative financial liabilities
Total

Gross amount
€m 
3,634
(2,444)
1,190

Amount set off 
€m 
–
–
–

Related amounts not set off in the balance sheet

Amounts 
presented in 
balance sheet 
€m 
3,634
(2,444)
1,190

Right of set off 
with derivative 
counterparties 
€m 
(1,549)
1,549
–

Cash collateral 
€m 
(2,011)
1,081
(930)

Net amount
€m 
74
186
260

Gross amount
€m 
2,629
(2,383)
246

Amount set off 
€m 
–
–
–

Related amounts not set off in the balance sheet

Amounts 
presented in 
balance sheet 
€m 
2,629
(2,383)
246

Right of set off 
with derivative 
counterparties 
€m 
(1,467)
1,467
–

Cash collateral 
€m 
(1,070)
718
(352)

Net amount
€m 
92
(198)
(106)

Financial assets and liabilities are offset and the amount reported in the consolidated balance sheet when there is a legally enforceable right 
to offset the recognised amounts and there is an intention to settle on a net basis or realise the asset and settle the liability simultaneously. 
Derivative financial instruments that do not meet the criteria for offset could be settled net in certain circumstances under ISDA (‘International 
Swaps and Derivatives Association’) agreements where each party has the option to settle amounts on a net basis in the event of default from the 
other. Collateral may be offset and net settled against derivative financial instruments in the event of default by either party. The aforementioned 
collateral balances are recorded in “other short-term investments” or “short-term debt” respectively.

Changes in assets and liabilities arising from financing activities

Assets and liabilities arising from financing activities1

Assets and liabilities arising from financing activities1

Cash flows 

Non-cash changes 

Net proceeds/ 
(repayment) of 
borrowings
€m 
8,501

1 April 2018
€m
43,013

Interest  
paid
€m 
(1,297)

Other 
movements
€m
(541)

Net Financing costs2
€m 
1,958

Other3 
€m
1,975

31 March 2019
€m
53,609

Cash flows 

Non-cash changes 

Net proceeds/ 
(repayment) of 
borrowings
€m 
(224)

1 April 2017
€m
44,369

Interest  
paid
€m 
(991)

Other 
movements
€m
(534)

Net Financing costs2
€m 
486

Other3
€m
(93)

31 March 2018
€m
43,013

Notes:
1  This balance comprises gross borrowings of €52,955 million (2018: €41,421 million), net derivative financial assets of €1,190 million (2018: €246 million) and financial liabilities under put option 
arrangements previously included within borrowings of €1,844 million (2018: €1,838 million). This balance excludes €823 million of other payables in relation to the share buyback programme, 
with cash outflows of €475 million during the year (2018: €nil). Net debt disclosed in note 20 “Borrowings and capital resources” additionally includes cash and certain short-term investments.

2  This amount includes interest, fair value and foreign exchange items which impact the income statement or other comprehensive income. Financing costs of €2,088 million 

(2018: €1,074 million) as disclosed in note 5 “Investment income and financing costs” primarily additionally include foreign exchange and other movements on items classified as net debt but 
not borrowings. 
Includes €1,919 million recognised during 2019 for long-term spectrum licence payables and reclassifications between financial liabilities and other investments. 

3 

OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
170

Vodafone Group Plc   
Annual Report 2019 

22. Directors and key management compensation

This note details the total amounts earned by the Company’s Directors and members of the Executive Committee. 

Directors
Aggregate emoluments of the Directors of the Company were as follows: 

Salaries and fees
Incentive schemes1
Other benefits2

2019 
€m 
4
2
–
6

2018 
€m 
4
3
1
8

Notes:
1  Excludes gains from long-term incentive plans.
2 

Includes the value of the cash allowance taken by some individuals in lieu of pension contributions.

No Directors serving during the year exercised share options in the year ended 31 March 2019 (2018: one Director, gain €0.1 million; gain 2017: 
one Director, €0.7 million).

Key management compensation
Aggregate compensation for key management, being the Directors and members of the Executive Committee, was as follows: 

Short-term employee benefits
Share-based payments

2019 
€m 
23
35
58

2018 
€m 
27
30
57

2017 
€m 
4
2
1
7

2017 
€m 
24
25
49

Notes to the consolidated financial statements (continued) 
 
 
 
 
 
171

Vodafone Group Plc   
Annual Report 2019 

23. Employees

This note shows the average number of people employed by the Group during the year, in which areas of our 
business our employees work and where they are based. It also shows total employment costs. 

By activity:
Operations
Selling and distribution
Customer care and administration

By segment:
Germany
Italy
Spain
UK
Other Europe
Europe
India (Discontinued operations)
Vodacom
Other Markets
Rest of the World
Common Functions
Total

The cost incurred in respect of these employees (including Directors) was: 

Wages and salaries
Social security costs
Other pension costs (note 24)
Share-based payments (note 25)

India (Discontinued operations)
Total

2019 
Employees 

2018 
Employees 

2017 
Employees 

15,872
30,596
52,528
98,996

13,414
6,536
5,140
11,525
12,413
49,028
4,554
7,695
12,837
25,086
24,882
98,996

2019 
€m 
4,333
579
223
132
5,267
84
5,351

17,094
35,025
54,016
106,135

13,718
6,606
5,015
12,379
11,760
49,478
11,086
7,524
13,606
32,216
24,441
106,135

2018 
€m 
4,179
547
222
128
5,076
219
5,295

 18,207 
 38,252 
 55,097 
111,556 

 14,478 
 6,601 
 5,118 
 13,238 
 15,801 
55,236 
 13,187 
 7,590 
 14,183 
34,960 
 21,360 
111,556 

2017 
€m 
4,630 
582 
212 
95 
5,519
217 
5,736

OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
 
 
 
172 Vodafone Group Plc   

Annual Report 2019 

24. Post employment benefits

The Group operates a number of defined benefit and defined contribution pension plans for our employees. 
The Group’s largest defined benefit scheme is in the UK. For further details see “Critical accounting judgements 
and key sources of estimation uncertainty” in note 1 to the consolidated financial statements. 

Accounting policies
For defined benefit retirement plans, the difference between the fair value of the plan assets and the present value of the plan liabilities is recognised 
as an asset or liability on the statement of financial position. Scheme liabilities are assessed using the projected unit funding method and applying 
the principal actuarial assumptions at the reporting period date. Assets are valued at market value.

Actuarial gains and losses are taken to the statement of comprehensive income as incurred. For this purpose, actuarial gains and losses comprise 
both the effects of changes in actuarial assumptions and experience adjustments arising from differences between the previous actuarial 
assumptions and what has actually occurred. The return on plan assets, in excess of interest income, and costs incurred for the management of plan 
assets are also taken to other comprehensive income.

Other movements in the net surplus or deficit are recognised in the income statement, including the current service cost, any past service cost and 
the effect of any settlements. The interest cost less the expected interest income on assets is also charged to the income statement. The amount 
charged to the income statement in respect of these plans is included within operating costs or in the Group’s share of the results of equity 
accounted operations, as appropriate.

The Group’s contributions to defined contribution pension plans are charged to the income statement as they fall due.

Background
At 31 March 2019 the Group operated a number of pension plans for the benefit of its employees throughout the world, with varying rights and 
obligations depending on the conditions and practices in the countries concerned. The Group’s pension plans are provided through both defined 
benefit and defined contribution arrangements. Defined benefit schemes provide benefits based on the employees’ length of pensionable service 
and their final pensionable salary or other criteria. Defined contribution schemes offer employees individual funds that are converted into benefits 
at the time of retirement.

The Group operates defined benefit schemes in Germany, Ghana, India, Ireland, Italy, the UK, the United States and the Group operates defined 
benefit indemnity plans in Greece and Turkey. Defined contribution pension schemes are currently provided in Egypt, Germany, Greece, Hungary, 
India, Ireland, Italy, New Zealand, Portugal, South Africa, Spain and the UK.

Income statement expense

Defined contribution schemes
Defined benefit schemes
Total amount charged to income statement (note 23)

2019 
€m 
166
57
223

2018 
€m 
178
44
222

2017 
€m 
 192 
 20 
 212 

Defined benefit schemes
The Group’s retirement policy is to provide competitive pension provision, in each operating country, in line with the market median for that location. 
The Group’s preferred retirement provision is focused on Defined Contribution (‘DC’) arrangements and/or State provision for future service.

The Group’s main defined benefit funding liability is the Vodafone UK Group Pension Scheme (‘Vodafone UK plan’). Since June 2014 the plan has 
consisted of two segregated sections: the Vodafone Section and the Cable & Wireless Section (‘CWW Section’). Both sections are closed to new 
entrants and to future accrual. The Group also operates smaller funded and unfunded plans in the UK, funded and unfunded plans in Germany 
and funded plans in Ireland. Defined benefit pension provision exposes the Group to actuarial risks such as longer than expected longevity 
of participants, lower than expected return on investments and higher than expected inflation, which may increase the liabilities or reduce the value 
of assets of the schemes.

The main defined benefit schemes are administered by trustee boards which are legally separate from the Group and consist of representatives 
who are employees, former employees or are independent from the Company. The boards of the pension schemes are required by legislation to act 
in the best interest of the participants, set the investment strategy and contribution rates and are subject to statutory funding objectives.

The Vodafone UK plan is registered as an occupational pension plan with HM Revenue and Customs (‘HMRC’) and is subject to UK legislation and 
operates within the framework outlined by the Pensions Regulator. UK legislation requires that pension schemes are funded prudently and that 
valuations are undertaken at least every three years. Separate valuations are required for the Vodafone Section and CWW Section.

The trustees obtain regular actuarial valuations to check whether the statutory funding objective is met and whether a recovery plan is required 
to restore funding to the level of the agreed technical provisions. On 19 October 2017, the 31 March 2016 triennial actuarial valuation for the 
Vodafone Section and CWW Section of the Vodafone UK plan, which is used to judge the funding the Group needs to put into the scheme, 
was concluded.

Notes to the consolidated financial statements (continued) 
 
173 Vodafone Group Plc   

Annual Report 2019 

This valuation showed a net deficit of £279 million (€317 million) on the scheme’s funding basis, comprising of a £339 million (€385 million) deficit 
for the Vodafone Section offset by a £60 million (€68 million) surplus for the CWW Section. These scheme specific actuarial valuations will always 
be different to the IAS 19 accounting basis, which is used to measure pension assets and liabilities presented on the Group’s consolidated statement 
of financial position.

The Group and trustees of the scheme agreed a funding plan to address the valuation deficit in the Vodafone Section over the period to 31 March 
2025 and made a cash contribution on 19 October 2017 of £185 million (€209 million) into the Vodafone Section and a further cash payment 
in accordance with the arrangements set under the previous valuation of £58 million (€66 million) into the CWW Section. These cash payments 
were invested into annuity policies issued by a third party insurance company which in turn entered into a reinsurance policy covering these risks 
with the Group’s captive insurance company. No further contributions are due in respect of the deficit revealed at the 2016 valuation.

The next scheme valuation is currently being undertaken as at 31 March 2019, and will be completed during 2020.

Funding plans are individually agreed for each of the Group’s other defined benefit pension schemes with the respective trustees or governing 
board, taking into account local regulatory requirements. It is expected that ordinary contributions relating to future service of €48 million will 
be paid into the Group’s defined benefit pension schemes during the year ending 31 March 2020. The Group has also provided certain guarantees 
in respect of the Vodafone UK plan; further details are provided in note 28 “Contingent liabilities and legal proceedings” to the consolidated 
financial statements.

The investment strategy for the UK schemes is controlled by the trustees in consultation with the Company and the schemes have no direct 
investments in the Group’s equity securities or in property or other assets currently used by the Group. The allocation of assets between different 
classes of investment is reviewed regularly and is a key factor in the trustee investment policy. The trustees aim to achieve the scheme’s investment 
objectives through investing partly in a diversified mix of growth assets which, over the long term are expected to grow in value by more than the low 
risk assets. The low risk assets include cash and gilts, inflation and interest rate hedging and in substantial insured pensioner annuity policies in both 
the Vodafone Section and CWW Sections of the Vodafone UK plan. A number of investment managers are appointed to promote diversification 
by assets, organisation and investment style and current market conditions and trends are regularly assessed, which may lead to adjustments in the 
asset allocation.

Actuarial assumptions
The Group’s scheme liabilities are measured using the projected unit credit method using the principal actuarial assumptions set out below:

Weighted average actuarial assumptions used at 31 March1:
Rate of inflation2
Rate of increase in salaries
Discount rate

Notes:
1  Figures shown represent a weighted average assumption of the individual schemes.
2  The rate of increases in pensions in payment and deferred revaluation are dependent on the rate of inflation.

2019
%

2.9
2.7
2.3

2018
% 

2.9
2.7
2.5

2017
% 

3.0
2.6
2.6

Mortality assumptions used are based on recommendations from the individual scheme actuaries which include adjustments for the experience 
of the Group where appropriate. The Group’s largest scheme is the Vodafone UK plan. Further life expectancies assumed for the UK schemes 
are 23.3/26.6 years (2018: 23.2/26.5 years; 2017: 24.1/25.4 years) for a male/female pensioner currently aged 65 years and 26.2/29.4 
(2018: 26.1/29.3 years; 2017: 26.7/28.3 years) from age 65 for a male/female non-pensioner member currently aged 40.

Charges made to the consolidated income statement and consolidated statement of comprehensive income (‘SOCI’) on the basis of the 
assumptions stated above are:

Current service cost
Past service costs1
Net interest charge
Total included within staff costs
Actuarial losses recognised in the SOCI

2019 
€m 
31
16
10
57
33

2018 
€m 
34
2
8
44
94

2017
€m 
43
(27)
4
20
274

Note:
1  Following a High Court judgement on 21 October 2018 which concluded that defined benefit schemes should equalise pension benefits for men and women in relation to guaranteed minimum 

pension (‘GMP’) benefits the Group has recorded a pre-tax past service cost of €16 million (£14 million) in the year ended 31 March 2019.

Duration of the benefit obligations
The weighted average duration of the defined benefit obligation at 31 March 2019 is 22.0 years (2018: 22.8 years; 2017: 22.9 years). 

OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
 
 
174

Vodafone Group Plc   
Annual Report 2019 

24. Post employment benefits (continued) 

Fair value of the assets and present value of the liabilities of the schemes
The amount included in the statement of financial position arising from the Group’s obligations in respect of its defined benefit schemes is as follows:

1 April 2017
Service cost
Interest income/(cost)
Return on plan assets excluding interest income 
Actuarial losses arising from changes in demographic assumptions
Actuarial losses arising from changes in financial assumptions
Actuarial gains arising from experience adjustments
Employer cash contributions
Member cash contributions
Benefits paid
Exchange rate movements
Other movements

31 March 2018
Service cost
Interest income/(cost)
Return on plan assets excluding interest income 
Actuarial losses arising from changes in demographic assumptions
Actuarial losses arising from changes in financial assumptions
Actuarial gains arising from experience adjustments
Employer cash contributions
Member cash contributions
Benefits paid
Exchange rate movements
Other movements
31 March 2019

An analysis of net (deficit)/assets is provided below for the Group as a whole.

Assets 
€m 
6,709
–
167
(37)
–
–
–
301
8
(289)
(156)
(6)

6,697
–
167
269
–
–
–
27
9
(280)
87
(2)
6,974

Liabilities 
€m 
(7,303)
(36)
(175)
–
(46)
(12)
1
–
(8)
289
166
17

(7,107)
(47)
(177)
–
5
(253)
12
–
(9)
280
(87)
(48)
(7,431)

Analysis of net deficit:
Total fair value of scheme assets
Present value of funded scheme liabilities
Net deficit for funded schemes
Present value of unfunded scheme liabilities
Net deficit
Net deficit is analysed as:
Assets1
Liabilities

2019 
€m 

6,974
(7,315)
(341)
(116)
(457)

94
(551)

2018
€m 

6,697
(7,028)
(331)
(79)
(410)

110
(520)

2017 
€m 

2016 
€m 

6,709
(7,222)
(513)
(81)
(594)

57
(651)

6,229
(6,487)
(258)
(83)
(341)

224
(565)

Net deficit 
€m 
(594)
(36)
(8)
(37)
(46)
(12)
1
301
–
–
10
11

(410)
(47)
(10)
269
5
(253)
12
27
–
–
–
(50)
(457)

2015
€m 

6,857
(7,316)
(459)
(91)
(550)

234
(784)

Note:
1  Pension assets are deemed to be recoverable and there are no adjustments in respect of minimum funding requirements as economic benefits are available to the Company either in the form 
of future refunds or, for plans still open to benefit accrual, in the form of possible reductions in future contributions. The International Accounting Standards Board (IASB) published an Exposure 
Draft in June 2015 that would amend “IFRIC14 IAS19 – The Limit on a Defined Benefit Asset, Minimum Funding Requirements and Their Interaction”. However, in 2017 the IASB stated that they 
are carrying out “further work to assess whether it can establish a more principles-based approach in IFRIC14 for an entity to assess and measure its right to a refund of a surplus”. As such, it is not 
clear at this stage how and when IFRIC14 may be revised, and we will assess the impact of any changes when the revised version is published. 

Notes to the consolidated financial statements (continued) 
 
 
 
175

Vodafone Group Plc   
Annual Report 2019 

An analysis of net assets/(deficit) is provided below for the Group’s largest defined benefit pension scheme in the UK, which is a funded scheme. 
As part of the merger of the Vodafone UK plan and the Cable and Wireless Worldwide Retirement Plan (‘CWWRP’) plan on 6 June 2014 the assets 
and liabilities of the CWW Section are segregated from the Vodafone Section and hence are reported separately below.

Analysis of net assets/(deficit):
Total fair value of scheme assets
Present value of scheme liabilities
Net assets/(deficit)
Net assets/(deficit) are analysed as:
Assets
Liabilities

Fair value of scheme assets

Cash and cash equivalents
Equity investments:

With quoted prices in an active market
Without quoted prices in an active market

Debt instruments:

With quoted prices in an active market
Without quoted prices in an active market

Property:

With quoted prices in an active market
Without quoted prices in an active market

Derivatives:1

With quoted prices in an active market
Without quoted prices in an active market

Investment fund
Annuity policies 

With quoted prices in an active market
Without quoted prices 

Total 

Note:
1  Derivatives include collateral held in the form of cash.

2019 
€m 

2018
€m

2017
€m

2016
€m

2015 
€m 

2019 
€m 

2018
€m

2017
€m

2016
€m

2015 
€m 

CWW Section

Vodafone Section 

2,828
(2,734)
94

2,760
(2,655)
105

2,894
(2,842)
52

2,762
(2,543)
219

3,114
(2,884)
230

2,926
(3,157)
(231)

2,773
(2,945)
(172)

2,654
(2,962)
(308)

2,408
(2,548)
(140)

2,645
(2,951)
(306)

94
– 

105
– 

52
– 

219
– 

230
– 

– 
(231)

–
(172)

– 
(308)

– 
(140)

– 
(306)

2019 
€m 
65

1,469
250

3,831
620

24
282

(986)
– 
543

14
862
6,974

2018
€m 
95

1,407
360

4,149
590

27
78

(1,146)
44
275

–
818
6,697

The fair value of scheme assets, which have been measured at fair value in accordance with IFRS 13 “Fair Value Measurement”, are analysed by asset 
category above and are subdivided by assets that have a quoted market price in an active market and those that do not, such as investment funds. 
Where available, the fair values are quoted prices (e.g. listed equity, sovereign debt and corporate bonds). Unlisted investments without quoted prices 
in an active market (e.g. private equity) are included at values provided by the fund manager in accordance with relevant guidance. Other significant 
assets are valued based on observable inputs such as yield curves. The Vodafone UK Plan annuity policies fully match the pension obligations 
of those pensioners insured and therefore are set equal to the present value of the related obligations. Investment funds of €543 million at 31 March 
2019 include €276 million of investments in diversified alternative beta funds held in the Vodafone Section of the Vodafone UK plan.

The actual return on plan assets over the year to 31 March 2019 was a gain of €436 million (2018: €130 million).

Sensitivity analysis
Measurement of the Group’s defined benefit retirement obligation is sensitive to changes in certain key assumptions. The sensitivity analysis below 
shows how a reasonably possible increase or decrease in a particular assumption would, in isolation, result in an increase or decrease in the present 
value of the defined benefit obligation as at 31 March 2019.

Rate of inflation

Rate of increase in salaries

Discount rate

Life expectancy

Decrease by 0.5%
€m

Increase by 0.5%
€m

Decrease by 0.5%
€m

Increase by 0.5%
€m

Decrease by 0.5%
€m

Increase by 0.5%
€m

Increase by 1 year
€m

Decrease by 1 year
€m

(Decrease)/increase in present value 
of defined obligation1

(570)

644

(4)

4

857

(733)

230

(229)

Note:
1  The sensitivity analysis may not be representative of an actual change in the defined benefit obligation as it is unlikely that changes in assumptions would occur in isolation of one another. 

In presenting this sensitivity analysis, the change in the present value of the defined benefit obligation has been calculated on the same basis as prior years using the projected unit credit method 
at the end of the year, which is the same as that applied in calculating the defined benefit obligation liability recognised in the statement of financial position. The rate of inflation assumption 
sensitivity factors in the impact of changes to all assumptions relating to inflation including the rate of increase in salaries, pension increases and deferred revaluations.

OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
 
 
 
 
176

Vodafone Group Plc   
Annual Report 2019 

25. Share-based payments

The Group has a number of share plans used to award shares to executive Directors and employees as part of their 
remuneration package. A charge is recognised over the vesting period in the consolidated income statement 
to record the cost of these, based on the fair value of the award on the grant date.

Accounting policies
The Group issues equity-settled share-based payments to certain employees. Equity-settled share-based payments are measured at fair value 
(excluding the effect of non-market-based vesting conditions) at the date of grant. The fair value determined at the grant date of the equity-settled 
share-based payments is expensed on a straight-line basis over the vesting period, based on the Group’s estimate of the shares that will eventually 
vest and adjusted for the effect of non-market-based vesting conditions. A corresponding increase in retained earnings is also recognised.

Some share awards have an attached market condition, based on total shareholder return (‘TSR’), which is taken into account when calculating 
the fair value of the share awards. The valuation for the TSR is based on Vodafone’s ranking within the same group of companies, where possible, 
over the past five years.

The fair value of awards of non-vested shares is an average calculation of the closing price of the Group’s shares on the days prior to the grant date, 
adjusted for the present value of the delay in receiving dividends where appropriate.

The maximum aggregate number of ordinary shares which may be issued in respect of share options or share plans will not (without shareholder 
approval) exceed:

 – 10% of the ordinary share capital of the Company in issue immediately prior to the date of grant, when aggregated with the total number 

of ordinary shares which have been allocated in the preceding ten year period under all plans; and

 – 5% of the ordinary share capital of the Company in issue immediately prior to the date of grant, when aggregated with the total number 
of ordinary shares which have been allocated in the preceding ten year period under all plans, other than any plans which are operated  
on an all-employee basis.

Share options

Vodafone Group executive plans
No share options have been granted to any Directors or employees under the Company’s discretionary share option plans in the year ended 
31 March 2019. There were no options outstanding under the Vodafone Global Incentive Plan at the year-end.

Vodafone Sharesave Plan
Under the Vodafone Sharesave Plan UK staff may acquire shares in the Company through monthly savings of up to £375 over a three and/or five 
year period, at the end of which they may also receive a tax-free bonus. The savings and bonus may then be used to purchase shares at the option 
price, which is set at the beginning of the invitation period and usually at a discount of 20% to the then prevailing market price of the Company’s 
shares.

Share plans

Vodafone Group executive plans
Under the Vodafone Global Incentive Plan awards of shares are granted to Directors and certain employees. The release of these shares 
is conditional upon continued employment and for some awards achievement of certain performance targets measured over a three year period.

Vodafone Share Incentive Plan
Following a review of the UK all-employee plans it was decided that with effect from 1 April 2017 employees would no longer be able to contribute 
to the Share Incentive Plan and would therefore no longer receive matching shares. Individuals who hold shares in the plan will continue to receive 
dividend shares.

Notes to the consolidated financial statements (continued)177 Vodafone Group Plc   

Annual Report 2019 

Movements in outstanding ordinary share options 

Ordinary share options 

1 April
Granted during the year
Forfeited during the year 
Exercised during the year
Expired during the year
31 March

Weighted average exercise price:
1 April
Granted during the year
Forfeited during the year 
Exercised during the year
Expired during the year
31 March

2019 
Millions 
40
33
(2)
(2)
(23)
46

£1.64
£1.30
£1.52
£1.67
£1.64
£1.40

2018 
Millions 
41
11
(2)
(5)
(5)
40

£1.61
£1.72
£1.65
£1.57
£1.65
£1.64

Summary of options outstanding and exercisable at 31 March 2019 

Outstanding 
shares 
Millions 

Weighted 
average 
exercise 
price 

Outstanding   
Weighted   
average   
remaining   
contractual   
life   
Months   

Exercisable 
shares 
Millions 

Weighted 
average 
exercise 
price 

2017
Millions 
24
31
(1)
(7)
(6)
41

£1.62
£1.61
£1.66
£1.50
£1.75
£1.61

Exercisable 

Weighted 
average 
remaining 
contractual 
life 
Months 

Vodafone Group savings related and Sharesave Plan:
£1.01– £2.00

Share awards
Movements in non-vested shares are as follows:

1 April 
Granted
Vested
Forfeited
31 March 

46

£1.40

33

–

–

–

2019   
Weighted   
average fair   
value at   
grant date   
£2.04
£1.82
£2.21
£1.97
£1.92

Millions 
182
88
(39)
(31)
200

2018   
Weighted   
average fair   
value at   
grant date   
£1.91
£1.95
£1.76
£1.58
£2.04

Millions 
178
74
(42)
(28)
182

2017 

Weighted 
average fair 
value at 
grant date 
£1.77
£1.97
£1.77
£1.57
£1.91

Millions 
198
74
(47)
(47)
178

Other information
The total fair value of shares vested during the year ended 31 March 2019 was £86 million (2018: £74 million; 2017: £83 million).

The compensation cost included in the consolidated income statement in respect of share options and share plans was €132 million 
(2018: €128 million; 2017: €95 million) which is comprised principally of equity-settled transactions.

The average share price for the year ended 31 March 2019 was 168.3 pence (2018: 216.2 pence; 2017: 216.2 pence).

OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
178

Vodafone Group Plc   
Annual Report 2019 

26. Acquisitions and disposals

We completed a number of acquisitions and disposals during the year. The note below provides details of these 
transactions as well as those in the prior year. For further details see “Critical accounting judgements and key 
sources of estimation uncertainty” in note 1 “Basis of preparation” to the consolidated financial statements.

Accounting policies 
Business combinations
Acquisitions of subsidiaries are accounted for using the acquisition method. The cost of the acquisition is measured at the aggregate of the fair values 
at the date of exchange of assets given, liabilities incurred or assumed and equity instruments issued by the Group. Acquisition-related costs are 
recognised in the income statement as incurred. The acquiree’s identifiable assets and liabilities are recognised at their fair values at the acquisition 
date. Goodwill is measured as the excess of the sum of the consideration transferred, the amount of any non-controlling interests in the acquiree 
and the fair value of the Group’s previously held equity interest in the acquiree, if any, over the net amounts of identifiable assets acquired and 
liabilities assumed at the acquisition date. The interest of the non-controlling shareholders in the acquiree may initially be measured either at fair 
value or at the non-controlling shareholders’ proportion of the net fair value of the identifiable assets acquired, liabilities and contingent liabilities 
assumed. The choice of measurement basis is made on an acquisition-by-acquisition basis.

Acquisition of interests from non-controlling shareholders
In transactions with non-controlling parties that do not result in a change in control, the difference between the fair value of the consideration paid 
or received and the amount by which the non-controlling interest is adjusted is recognised in equity. 

The aggregate cash consideration in respect of purchases in subsidiaries, net of cash acquired, is as follows: 

Cash consideration paid
Acquisitions during the year
Net cash acquired and acquisition related costs

2019 
€m 

61
26
87

2018 
€m 

9
–
9

During the year ended 31 March 2019 the Group completed certain acquisitions for an aggregate net cash consideration of €87 million. 
The aggregate fair values of goodwill, identifiable assets, and liabilities of the acquired operations were €77 million, €123 million and 
€139 million respectively. 

Disposals
The difference between the carrying value of the net assets disposed of and the fair value of consideration received is recorded as a gain or loss 
on disposal. Foreign exchange translation gains or losses relating to subsidiaries that the Group has disposed of, and that have previously recorded 
in other comprehensive income or expense, are also recognised as part of the gain or loss on disposal.

Vodafone Idea Limited (‘Vodafone Idea’)
On 31 August 2018, the Group combined the operations of its subsidiary, Vodafone India (excluding its 42% stake in Indus Towers), with Idea Cellular 
Limited (‘Idea’), to create Vodafone Idea Limited, a company jointly controlled by Vodafone and the Aditya Birla Group (‘ABG’).

As a result, the Group no longer consolidates its previous interest in Vodafone India, which is presented within discontinued operations (see note 7 
“Discontinued operations and assets and liabilities held for sale”) and now accounts for its 45.2% interest in Vodafone Idea as a joint venture using 
the equity method.

On disposal, Vodafone India was valued based on the number of shares the Group held in the merged entity post completion and the Idea share 
price on 31 August 2018 (INR 51.50). The value was also adjusted for the proceeds from the sale of the 4.8% stake in Vodafone Idea from the 
Vodafone Group to ABG. As the price per share and proceeds from the sale to ABG are readily observable and no further adjustments were made, 
the valuation is considered to be a “level 1” valuation as per IFRS 13. As a result of the transaction, the Group recognised a net loss of €3,420 million, 
including a loss on disposal of €1,276 million and a foreign exchange loss of €2,079 million.

Notes to the consolidated financial statements (continued) 
 
179

Vodafone Group Plc   
Annual Report 2019 

Other intangible assets
Property, plant and equipment
Trade and other receivables
Other investments
Cash and cash equivalents3
Current and deferred taxation
Short and long-term borrowings
Trade and other payables
Provisions
Net assets contributed into Vodafone Idea
Fair value of investment in Vodafone Idea2
Net cash proceeds arising from the transaction3
Other effects1
Net loss on formation of Vodafone Idea2

€m
(6,138)
(3,091)
(1,572)
(6)
(751)
(2,790)
7,896
1,669
720
(4,063)
2,467
320
(2,144)
(3,420)

Notes:
1 
2 
3 

Includes €2,079 million of recycled foreign exchange losses.
Includes a loss of €603 million related to the re-measurement of our retained interest in Vodafone India.
 Included in Disposal of interests in subsidiaries, net of cash disposed within the Consolidated statement of cash flows

Vodafone And Qatar Foundation L.L.C (‘Vodafone Qatar’)
On 29 March 2018, the Group sold its 51% interest in Vodafone And Qatar Foundation L.L.C for consideration of QAR1,350 million (€299 million). 
The Group recognised a net gain on disposal of €113 million reported in other income and expense.

VodafoneZiggo Group Holding B.V. (‘VodafoneZiggo’)
On 31 December 2016, we combined our operations in the Netherlands with those of Liberty Global plc to create VodafoneZiggo Group Holding 
B.V., a 50:50 joint venture providing national unified communications. As a result of the transaction, we no longer consolidate our previous interest 
in the Netherlands and account for our 50% interest in VodafoneZiggo as a joint venture using the equity method. The Group recognised a net gain 
on the formation of VodafoneZiggo of €1,275 million. 

Goodwill
Other intangible assets
Property, plant and equipment
Inventory
Trade and other receivables
Cash and cash equivalents1
Current and deferred taxation
Short and long-term borrowings
Trade and other payables
Provisions
Net assets contributed into VodafoneZiggo
Fair value of investment in VodafoneZiggo2
Net cash proceeds arising from the transaction1,3
Net gain on formation of VodafoneZiggo4

€m
(855)
(1,415)
(1,164)
(24)
(302)
(56)
87
1,000
387
28
(2,314)
2,970
619
1,275

Included in purchase of interests in associates and joint ventures in the consolidated statement of cash flows. 

Notes:
1 
2  The fair value of our initial investment in VodafoneZiggo is not observable in a quoted market. Accordingly, the fair value has been primarily determined with reference to the outcome 
of a discounted cash flow analysis. Certain significant inputs used in the valuation, such as forecasts of future cash flows, are based on our assumptions and are therefore unobservable. 
The valuation therefore falls under level 3 of the fair value hierarchy. The weighted average cost of capital and terminal growth rate used to value our initial investment in VodafoneZiggo were 
7.0% and 1.0% respectively. 
Includes our 50% share of cash paid to both shareholders on creation of VodafoneZiggo (€1,422 million), together with an equalisation payment of €802 million made to Liberty Global plc.

3 
4  Reported in other income and expense in the consolidated income statement. Includes €637 million related to the re-measurement of our retained interest in Vodafone Libertel B.V. 

Transaction costs of €35 million were charged in the consolidated income statement in the year.

OverviewStrategic ReportGovernanceFinancialsOther information 
180 Vodafone Group Plc   

Annual Report 2019 

27. Commitments

A commitment is a contractual obligation to make a payment in the future, mainly in relation to leases and 
agreements to buy assets such as network infrastructure and IT systems. These amounts are not recorded 
in the consolidated statement of financial position since we have not yet received the goods or services from 
the supplier. The amounts below are the minimum amounts that we are committed to pay.

Accounting policies
Leases are classified as finance leases whenever the terms of the lease transfer substantially all the risks and rewards of ownership of the asset to the 
lessee. All other leases are classified as operating leases.

Assets held under finance leases are recognised as assets of the Group at their fair value at the inception of the lease or, if lower, at the present value 
of the minimum lease payments as determined at the inception of the lease. The corresponding liability to the lessor is included in the statement 
of financial position as a finance lease obligation. Lease payments are apportioned between finance charges and reduction of the lease obligation 
so as to achieve a constant rate of interest on the remaining balance of the liability. Finance charges are recognised in the income statement.

Rentals payable under operating leases are charged to the income statement on a straight-line basis over the term of the relevant lease. 
Benefits received and receivable as an incentive to enter into an operating lease are also spread on a straight-line basis over the lease term.

Operating lease commitments
The Group has entered into commercial leases on certain properties, network infrastructure, motor vehicles and items of equipment. 
The leases have various terms, escalation clauses, purchase options and renewal rights, none of which are individually significant to the Group. 

Future minimum lease payments under non-cancellable operating leases comprise: 

Within one year
In more than one year but less than two years
In more than two years but less than three years
In more than three years but less than four years
In more than four years but less than five years
In more than five years

2019 
€m 
2,834
1,654
1,227
950
739
3,412
10,816

2018 
€m 
2,686
1,633
1,155
903
717
2,600
9,694

The total of future minimum sublease payments expected to be received under non-cancellable subleases is €1,027 million (2018: €859 million). 

Capital commitments

Contracts placed for future capital expenditure not 
provided in the financial statements1

Company and subsidiaries

Share of joint operations

2019
€m 

2018
€m 

2,980

2,630

2019
€m 

32

2018
€m 

76

2019
€m 

Group

2018
€m 

3,012

2,706

Note:
1   Commitment includes contracts placed for property, plant and equipment and intangible assets.

The Group is currently participating in an auction for licences for the use of certain spectrum bands in Germany which may give rise to future 
material cash outflows. See note 30 “Subsequent events” for further information.

Notes to the consolidated financial statements (continued) 
 
 
 
181 Vodafone Group Plc   

Annual Report 2019 

Acquisition commitments
Vodafone to acquire Liberty Global’s operations in Germany, the Czech Republic, Hungary and Romania
On 9 May 2018, Vodafone announced that it had agreed to acquire Unitymedia GmbH (‘Unitymedia’) in Germany and Liberty Global’s operations 
(excluding its “Direct Home” business) in the Czech Republic (‘UPC Czech’), Hungary (‘UPC Hungary’), and Romania (‘UPC Romania’), for a total 
enterprise value of €18.4 billion (the ‘Transaction’). 

UPC Czech, UPC Hungary and UPC Romania will be acquired on a cash-free, debt-free basis, while it is expected that Unitymedia’s existing bond 
structure will be retained and refinanced over time, with Unitymedia’s term loans to be refinanced shortly after completion.

The cash consideration payable to Liberty Global will be subject to adjustments for net debt in Unitymedia and other items at completion. The cash 
consideration payable and the refinancing of Unitymedia’s term loans will be financed using Vodafone’s existing cash and short term investments. 

A break fee of €250 million will be payable by Vodafone, in certain circumstances, if the Transaction does not complete.

The transaction is subject to review by and approval from the European Commission. It is anticipated that the European Commission will adopt its 
decision on the transaction by July 2019 with completion occurring later that month. 

Indus Towers
On 25 April 2018, Vodafone, Bharti Airtel Limited and Vodafone Idea (previously Idea Celluar Limited) announced the merger of Indus Towers Limited 
(‘Indus Towers’) into Bharti Infratel Limited (‘Bharti Infratel’), creating a combined company that will own the respective businesses of Bharti Infratel 
and Indus Towers. Indus Towers is currently jointly owned by Bharti Infratel (42%), Vodafone (42%), Vodafone Idea (11.15%) and Providence (4.85%). 
Bharti group and Vodafone will jointly control the combined company, in accordance with the terms of a new shareholders’ agreement.

Vodafone Idea has the option to either sell its 11.15% shareholding in Indus Towers for cash or receive new shares in the combined company. 
Providence has the option to elect to receive cash or shares in the combined company for 3.35% of its 4.85% shareholding in Indus Towers, with the 
balance exchanged for shares.

Vodafone will be issued with 783.1 million new shares in the combined company, in exchange for its 42% shareholding in Indus Towers. On the 
basis that (a) Providence decides to sell 3.35% of its 4.85% shareholding in Indus Towers for cash and (b) Vodafone Idea decides to sell its full 11.15% 
shareholding in Indus Towers for cash, these shares would be equivalent to a 29.4% shareholding in the combined company. On the basis that (a) 
Providence decides to sell 3.35% of its 4.85% shareholding in Indus Towers for cash, and (b) Vodafone Idea decides to sell its full 11.15% shareholding 
in Indus Towers for cash, Bharti group’s shareholding will be diluted from 53.5% in Bharti Infratel today to 37.2% in the combined company. The final 
number of shares issued to Vodafone and the cash paid or shares issued to Vodafone Idea and Providence, will be subject to closing adjustments, 
including but not limited to movements in net debt and working capital for Bharti Infratel and Indus Towers. 

The transaction is conditional on regulatory and other approvals. 

Vodafone Hutchison Australia
On 30 August 2018, Vodafone announced that Vodafone Hutchison Australia Pty Limited (‘VHA’) and TPG Telecom Limited (‘TPG’) have agreed 
to merge. Vodafone and Hutchison Telecommunications (Australia) Limited (‘HTAL’) will each own an economic interest of 25.0% in the new 
combined company, with TPG shareholders owning the remaining 49.9%. 

Of the net debt held by VHA prior to completion of the merger Vodafone will provide a guarantee on approximately US$1.75 billion, which is lower 
than the guarantees of approximately US$1.75 billion and AUD0.85 billion currently provided.

Vodafone Hutchison Australia (VHA) has confirmed that it intends to challenge the ACCC decision through the Federal Court.

OverviewStrategic ReportGovernanceFinancialsOther information182 Vodafone Group Plc   

Annual Report 2019 

28. Contingent liabilities and legal proceedings

Contingent liabilities are potential future cash outflows, where the likelihood of payment is considered more than 
remote, but is not considered probable or cannot be measured reliably. 

Performance bonds1
Other guarantees and contingent liabilities2

2019 
€m 
337
2,943

2018 
€m 
993 
4,036 

Notes:
1  Performance bonds require the Group to make payments to third parties in the event that the Group does not perform what is expected of it under the terms of any related contracts 

or commercial arrangements.

2  Other guarantees principally comprise Vodafone Group Plc’s guarantee of the Group’s 50% share of an AUD1.7 billion loan facility and a US$3.5 billion loan facility of its joint venture, Vodafone 
Hutchison Australia Pty Limited. The Group’s share of these loan balances is included in the net investment in joint venture (see note 12 “Investments in associates and joint arrangements”).

UK pension schemes
The Group’s main defined benefit scheme is the Vodafone UK Group Pension Scheme (the ‘Scheme’) which has two segregated sections, 
the Vodafone Section and the CWW Section, as detailed in note 24 “Post employment benefits”.

The Group has covenanted to provide security in favour of both the Vodafone Sections and CWW Section of the Scheme whilst a deficit remains. 
The deficit is measured on a prescribed basis agreed between the Group and trustee. The Group provides surety bonds as the security.

The level of the security has varied since inception in line with the movement in the Scheme deficit. At 31 March 2019 the Scheme retains security 
over €544 million (notional value) for the Vodafone Section and €87 million (notional value) for the CWW Section. The security may be substituted 
either on a voluntary or mandatory basis. The Company has also provided two guarantees to the Vodafone Section of the Scheme for a combined 
value up to €1.45 billion to provide security over the deficit under certain defined circumstances, including insolvency of the employers. 
The Company has also agreed a similar guarantee of up to €1.45 billion for the CWW Section.

An additional smaller UK defined benefit scheme, the THUS Plc Group Scheme, has a guarantee from the Company for up to €116 million.

Legal proceedings
The Company and its subsidiaries are currently, and may from time to time become, involved in a number of legal proceedings, including inquiries 
from, or discussions with, governmental authorities that are incidental to their operations. However, save as disclosed below, the Company does not 
believe that it or its subsidiaries are currently involved in (i) any legal or arbitration proceedings (including any governmental proceedings which are 
pending or known to be contemplated) which may have, or have had in the 12 months preceding the date of this report, a material adverse effect 
on the financial position or profitability of the Group; or (ii) any material proceedings in which any of the Company’s Directors, members of senior 
management or affiliates are either a party adverse to the Company or its subsidiaries or have a material interest adverse to the Company or its 
subsidiaries. Due to inherent uncertainties, the Company cannot make any accurate quantification of any cost, or timing of such cost, which may 
arise from any of the legal proceedings referred to in this Annual Report, however costs in complex litigation can be substantial.

Indian tax cases
In August 2007 and September 2007, Vodafone India Limited (‘VIL’) and Vodafone International Holdings BV (‘VIHBV’) respectively received notices 
from the Indian tax authority alleging potential liability in connection with an alleged failure by VIHBV to deduct withholding tax from consideration 
paid to the Hutchison Telecommunications International Limited group (‘HTIL’) in respect of HTIL’s gain on its disposal to VIHBV of its interests 
in a wholly-owned Cayman Island incorporated subsidiary that indirectly holds interests in VIL. Following approximately five years of litigation in the 
Indian courts in which VIHBV sought to set aside the tax demand issued by the Indian tax authority, in January 2012 the Supreme Court of India 
handed down its judgement, holding that VIHBV’s interpretation of the Income Tax Act 1961 was correct, that the HTIL transaction in 2007 was 
not taxable in India, and that consequently, VIHBV had no obligation to withhold tax from consideration paid to HTIL in respect of the transaction. 
The Supreme Court of India quashed the relevant notices and demands issued to VIHBV in respect of withholding tax and interest.

On 28 May 2012 the Finance Act 2012 became law. The Finance Act 2012, which amended various provisions of the Income Tax Act 1961 with 
retrospective effect, contained provisions intended to tax any gain on transfer of shares in a non-Indian company, which derives substantial value 
from underlying Indian assets, such as VIHBV’s transaction with HTIL in 2007. Further, it seeks to subject a purchaser, such as VIHBV, to a retrospective 
obligation to withhold tax. VIHBV received a letter on 3 January 2013 from the Indian tax authority reminding it of the tax demand raised prior to the 
Supreme Court of India’s judgement and purporting to update the interest element of that demand to a total amount of INR142 billion, which 
includes principal and interest as calculated by the Indian tax authority but does not include penalties.

On 10 January 2014, VIHBV served an amended trigger notice on the Indian Government under the Netherlands-India Bilateral Investment Treaty 
(‘Dutch BIT’), supplementing a trigger notice filed on 17 April 2012, immediately prior to the Finance Act 2012 becoming effective, to add claims 
relating to an attempt by the Indian Government to tax aspects of the transaction with HTIL under transfer pricing rules. A trigger notice announces 
a party’s intention to submit a claim to arbitration and triggers a cooling off period during which both parties may seek to resolve the dispute 
amicably. Notwithstanding their attempts, the parties were unable to amicably resolve the dispute within the cooling off period stipulated in the 
Dutch BIT. On 17 April 2014, VIHBV served its notice of arbitration under the Dutch BIT, formally commencing the Dutch BIT arbitration proceedings.

In June 2016, the tribunal was fully constituted with Sir Franklin Berman KCMG QC appointed as presiding arbitrator. The Indian Government has 
raised objections to the application of the treaty to VIHBV’s claims and to the jurisdiction of the tribunal under the Dutch BIT. On 19 June 2017, 
the tribunal decided to try both these jurisdictional objections along with the merits of VIHBV’s claim in February 2019. More recent attempts by the 
Indian Government to have the jurisdiction arguments heard separately also failed. VIHBV filed its response to India’s defence in July 2018 and India 
responded in December 2018. The arbitration hearing took place in February 2019, and a decision is expected late in 2019 or early 2020.

Notes to the consolidated financial statements (continued) 
 
183 Vodafone Group Plc   

Annual Report 2019 

Separately, on 15 June 2015, Vodafone Group Plc and Vodafone Consolidated Holdings Limited served a trigger notice on the Indian Government 
under the United Kingdom-India Bilateral Investment Treaty (‘UK BIT’) in respect of retrospective tax claims under the Income Tax Act 1961 
(as amended by the Finance Act 2012). Although relating to the same underlying facts as the claim under the Dutch BIT, the claim brought 
by Vodafone Group Plc and Vodafone Consolidated Holdings Limited is a separate and distinct claim under a different treaty. On 24 January 2017, 
Vodafone Group Plc and Vodafone Consolidated Holdings Limited served a Notice of Arbitration on the Indian Government formally commencing 
the arbitration. 

The Indian Government has indicated that it considers the arbitration under the UK BIT to be an abuse of process but this is strongly denied 
by Vodafone. On 22 August 2017, the Indian Government obtained an injunction from the Delhi High Court preventing Vodafone from progressing 
the UK BIT arbitration. Vodafone was not present when India obtained this injunction and applied to dismiss it. On 26 October 2017, the Delhi High 
Court varied its order to permit Vodafone to participate in the formation of the UK BIT tribunal. It now consists of Marcelo Kohen, an Argentinian 
national and professor of international law in Geneva (appointed by India), Neil Kaplan, a British national (appointed by Vodafone Group Plc) 
and Professor Campbell McLachlan QC, a New Zealand national (appointed by the parties as presiding arbitrator). On 7 May 2018, the Delhi High 
Court dismissed the injunction. The Indian Government appealed the decision and hearings took place in September 2018 and February 2019. 
The case is currently adjourned to mid-May 2019. In the meantime, Vodafone has undertaken to take no steps advancing the UK BIT pending 
resolution of the Indian Government’s appeal.

On 12 February 2016, VIHBV received a notice dated 4 February 2016 of an outstanding tax demand of INR221 billion (which included interest 
accruing since the date of the original demand) along with a statement that enforcement action, including against VIHBV’s indirectly held assets 
in India, would be taken if the demand was not satisfied. On 29 September 2017, VIHBV received an electronically generated demand in respect 
of alleged principal, interest and penalties in the amount of INR190.7 billion. This demand does not appear to have included any element for alleged 
accrued interest liability.

Separate proceedings in the Bombay High Court taken against VIHBV to seek to treat it as an agent of HTIL in respect of its alleged tax on the 
same transaction, as well as penalties of up to 100% of the assessed withholding tax for the alleged failure to have withheld such taxes, were listed 
for hearing at the request of the Indian Government on 21 April 2016 despite the issue having been ruled upon by the Supreme Court of India. 
The hearing has since been periodically listed and then adjourned or not reached hearing. VIHBV and Vodafone Group Plc will continue to defend 
vigorously any allegation that VIHBV or VIL is liable to pay tax in connection with the transaction with HTIL and will continue to exercise all rights 
to seek redress including pursuant to the Dutch BIT and the UK BIT. We have not recorded a provision in respect of the retrospective provisions of the 
Income Tax Act 1961 (as amended by the Finance Act 2012) and any tax demands based upon such provisions.

Other Indian tax cases
Vodafone India Services Private Limited (‘VISPL’) (formerly 3GSPL) is involved in a number of tax cases with total claims exceeding €450 million plus 
interest, and penalties of up to 300% of the principal.

VISPL tax claims
VISPL has been assessed as owing tax of approximately €266 million (plus interest of €483 million) in respect of (i) a transfer pricing margin charged 
for the international call centre of HTIL prior to the 2007 transaction with Vodafone for HTIL assets in India; (ii) the sale of the international call centre 
by VISPL to HTIL; and (iii) the acquisition of and/or the alleged transfer of options held by VISPL for VIL. The first two of the three heads of tax are 
subject to an indemnity by HTIL. The larger part of the potential claim is not subject to any indemnity. VISPL unsuccessfully challenged the merits 
of the tax demand in the statutory tax tribunal and the jurisdiction of the tax office to make the demand in the High Court. The Tax Appeal Tribunal 
heard the appeal and ruled in the Tax Office’s favour. VISPL lodged an appeal (and stay application) in the Bombay High Court which was concluded 
in early May 2015. On 13 July 2015 the tax authorities issued a revised tax assessment reducing the tax VISPL had previously been assessed as owing 
in respect of (i) and (ii) above. In the meantime, (i) a stay of the tax demand on a deposit of £20 million and (ii) a corporate guarantee by VIHBV for the 
balance of tax assessed remain in place. On 8 October 2015, the Bombay High Court ruled in favour of Vodafone in relation to the options and the 
call centre sale. The Tax Office has appealed to the Supreme Court of India. A hearing has been adjourned with no specified date.

Vodafone India
As part of the agreement to combine its subsidiary, Vodafone India, with Idea Cellular Limited (‘Idea’) in India, which completed on 31 August 
2018, the parties agreed: (i) Vodafone Group and Vodafone Idea would indemnify each other for certain events including in relation to breach 
of representations, warranties and covenants relating to Vodafone India and Idea; and (ii) a mechanism for payments between the Vodafone Group 
and Vodafone Idea pursuant to crystallisation of certain identified contingent liabilities, including tax demands, and refunds relating to Vodafone 
India and Idea. Any liability for the Group under this mechanism would be limited to INR 84 billion (€1.1 billion). The cases against Vodafone India 
Limited disclosed below form part of these arrangements for indemnification.

Indian regulatory cases
Litigation remains pending in the Telecommunications Dispute Settlement Appellate Tribunal (‘TDSAT’), High Courts and the Supreme Court of India 
in relation to a number of significant regulatory issues including mobile termination rates, spectrum and licence fees, licence extension and 3G intra-
circle roaming.

3G inter-circle roaming: Vodafone India and others v Union of India
In April 2013, the Indian Department of Telecommunications (‘DoT’) issued a stoppage notice to VIL’s operating subsidiaries and other mobile 
operators requiring the immediate stoppage of the provision of 3G services on other operators’ mobile networks in an alleged breach of licence 
claim. The DoT also imposed a fine of approximately €5.5 million. VIL applied to the Delhi High Court for an order quashing the DoT’s notice.

Interim relief from the notice has been granted (but limited to existing customers at the time with the effect that VIL was not able to provide 3G 
services to new customers on other operators’ 3G networks pending a decision on the issue). The dispute was referred to the TDSAT for decision, 
which ruled on 28 April 2014 that VIL and the other operators were permitted to provide 3G services to their customers (current and future) on other 
operators’ networks. The DoT has appealed the judgement and sought a stay of the tribunal’s judgement. The DoT’s stay application was rejected 
by the Supreme Court of India. The matter is pending before the Supreme Court of India.

OverviewStrategic ReportGovernanceFinancialsOther information184 Vodafone Group Plc   

Annual Report 2019 

28. Contingent liabilities and legal proceedings (continued)

One time spectrum charges: VIL v Union of India
The Indian Government has sought to impose one time spectrum charges of approximately €525 million on certain operating subsidiaries of VIL. 
VIL filed a petition before the TDSAT challenging the one time spectrum charges on the basis that they are illegal, violate VIL’s licence terms and 
are arbitrary, unreasonable and discriminatory. The tribunal stayed enforcement of the Government’s spectrum demand pending resolution of the 
dispute. The matter is being heard before the tribunal in May 2019.

Other public interest litigation
Three public interest litigations have been initiated in the Supreme Court of India against the Indian Government and private operators on the 
grounds that the grant of additional spectrum beyond 4.4/6.2MHz was illegal. The cases seek appropriate investigation and compensation for the 
loss to the exchequer.

Adjusted Gross Revenue (‘AGR’) dispute before the Supreme Court of India: VIL and others v Union of India
VIL has challenged the tribunal’s judgement dated 23 April 2015 to the extent that it dealt with the calculation of AGR, upon which licence fees and 
spectrum usage charges are based. The cumulative impact of the inclusion of these components is approximately €2.2 billion. The Department 
of Telecommunications (‘DoT’) also moved cross appeals challenging the tribunal’s judgement. In the hearing before the Supreme Court of India, 
the Court orally directed the DoT not to take any coercive steps in the matter, which was adjourned. On 29 February 2016, the Supreme Court 
of India ordered that the DoT may continue to raise demands for fees and charges, but may not enforce them until a final decision on the matter.

Other cases in the Group
Patent litigation
Germany
The telecoms industry is currently involved in significant levels of patent litigation brought by non-practising entities (‘NPEs’) which have acquired 
patent portfolios from current and former industry companies. Vodafone is currently a party to patent litigation cases in Germany brought against 
Vodafone Germany by Marthon, IPCom and Intellectual Ventures. Vodafone has contractual indemnities from suppliers which have been invoked 
in relation to the alleged patent infringement liability.

Spain
Vodafone Group Plc has been sued in Spain by TOT Power Control (‘TOT’), an affiliate of Top Optimized Technologies. The claim makes a number 
of allegations including patent infringement, with TOT seeking over €500 million from Vodafone Group Plc as well as an injunction against using 
the technology in question. Vodafone’s initial challenge of the appropriateness of Spain as a venue for this dispute was denied. Vodafone Group 
Plc appealed the denial and was partially successful. In a decision dated 30 October 2017, the court ruled that while it did have jurisdiction to hear 
the infringement case relating to the Spanish patent, it was not competent to hear TOT’s contractual and competition law claims. This decision 
is subject to appeal. TOT’s application for an injunction was unsuccessful and TOT is appealing. The trial took place in September 2018 and judgment 
is awaited.

UK
On 22 February 2019, IPCom sued Vodafone Group Plc and Vodafone Limited for alleged patent infringement of two patents claimed to be essential 
to UMTS and LTE network standards. If IPCom can establish that one or more of its patents are valid and infringed, it could seek an injunction against 
the UK network if a global licence for the patents is not agreed.

Germany: Kabel Deutschland takeover – class actions
The German courts have been determining the adequacy of the mandatory cash offer made to minority shareholders in Vodafone’s takeover 
of Kabel Deutschland. These proceedings are in their early stages, and, accordingly, Vodafone believes that it is too early to assess the likely quantum 
of any claim. In a hearing on 6 October 2016, the Court examined the Kabel Deutschland business plan which formed the main basis for the 
calculation of the offer per share. The next hearings are scheduled for May 2019.

Italy: British Telecom (Italy) v Vodafone Italy 
The Italian Competition Authority concluded an investigation in 2007 when Vodafone Italy gave certain undertakings in relation to allegations that 
it had abused its dominant position in the wholesale market for mobile termination. In 2010, British Telecom (Italy) brought a civil damages claim 
against Vodafone Italy on the basis of the Competition Authority’s investigation and Vodafone Italy’s undertakings. British Telecom (Italy) sought 
damages in the amount of €280 million for abuse of dominant position by Vodafone Italy in the wholesale fixed to mobile termination market for 
the period from 1999 to 2007. A court appointed expert delivered an opinion to the Court that the range of damages in the case should be in the 
region of €10 million to €25 million which was reduced in a further supplementary report published in September 2014 to a range of €8 million 
to €11 million. Judgment was handed down by the court in August 2015, awarding €12 million (including interest) to British Telecom (Italy).

British Telecom (Italy) appealed the amount of the damages to the Court of Appeal of Milan. In addition, British Telecom (Italy) has asked again for 
a reference to the European Court of Justice for an interpretation of the European community law on antitrust damages. Vodafone Italy also filed 
an appeal which was successful. British Telecom (Italy) were ordered to repay to Vodafone Italy the €12 million with interest and legal costs. BT filed 
an appeal to the Supreme Court in September 2018. A decision is not expected for several years.

Italy: Telecom Italia v Vodafone Italy (‘TeleTu’)
Telecom Italia brought civil claims against Vodafone Italy in relation to TeleTu’s alleged anti-competitive retention of customers. Telecom Italia 
seeks damages in the amount of €101 million. The Court decided on 9 June 2015 to appoint an expert to verify whether TeleTu has put in place 
anticompetitive retention activities. The expert prepared a draft report with a range of damages from €nil–9 million. The final hearing is set for 
June 2019.

Notes to the consolidated financial statements (continued)185 Vodafone Group Plc   

Annual Report 2019 

Greece: Papistas Holdings SA, Mobile Trade Stores (formerly Papistas SA) and Athanasios and Loukia Papistas v Vodafone Greece, Vodafone 
Group Plc and certain Directors and Officers of Vodafone
In December 2013, Mr. and Mrs. Papistas, and companies owned or controlled by them, brought three claims in the Greek court in Athens against 
Vodafone Greece, Vodafone Group Plc and certain Directors and officers of Vodafone Greece and Vodafone Group Plc for purported damage caused 
by the alleged abuse of dominance and wrongful termination of a franchise arrangement with a Papistas company. Approximately €1.0 billion 
of the claim was directed exclusively at two former Directors of Vodafone. The balance of the claim (approximately €285.5 million) was sought from 
Vodafone Greece and Vodafone Group Plc on a joint and several basis. Both cases were adjourned to a hearing in September 2018, at which the 
plaintiffs withdrew all of their claims against Vodafone and its Directors. On 31 December 2018, the plaintiff filed a new, much lower value claim 
against Vodafone Greece, dropping the individual Directors and Vodafone Group Plc as defendants. On 5 April 2019, Mr Papistas withdrew this latest 
lawsuit, expressing an intention to file again. 

Netherlands: Consumer credit/handset case
In February 2016, the Dutch Supreme Court ruled on the Dutch implementation of the EU Consumer Credit Directive and “instalment sales 
agreements” (a Dutch law concept), holding that bundled “all-in” mobile subscription agreements (i.e. device along with mobile services) 
are considered consumer credit agreements. As a result, the Group, together with the industry, has been working with the Ministry of Finance and 
the Competition Authority on compliance requirements going forward for such offers. The ruling also has retrospective effect.

A number of small claims have been submitted by individual customers in the small claims courts. On 15 February 2018, Consumentenbond 
(a claims agency) initiated collective claim proceedings against VodafoneZiggo, Tele2, T-Mobile and now KPN. More recently, an additional, smaller, 
claims agency has asserted another group of claims.

UK: Phones 4U in Administration v Vodafone Limited and Vodafone Group Plc
In December 2018 the administrators of former UK indirect seller Phones 4U sued the three main UK mobile network operators (MNOs), including 
Vodafone, and their parent companies. The administrators allege a conspiracy between the MNOs to pull their business from Phones 4U thereby 
causing its collapse. The value of the claim is not pleaded but we understand it to be the total value of the business, possibly around £1 billion. 
Vodafone’s alleged share of the liability is also not pleaded. Vodafone filed its defence on 18 April 2019, along with several other defendants.

OverviewStrategic ReportGovernanceFinancialsOther information186 Vodafone Group Plc   

Annual Report 2019 

29. Related party transactions

The Group has a number of related parties including joint arrangements and associates, pension schemes and 
Directors and Executive Committee members (see note 12 “Investments in associates and joint arrangements”, 
note 24 “Post employment benefits” and note 22 “Directors and key management compensation”).

Transactions with joint arrangements and associates
Related party transactions with the Group’s joint arrangements and associates primarily comprise fees for the use of products and services including 
network airtime and access charges, fees for the provision of network infrastructure and cash pooling arrangements.

No related party transactions have been entered into during the year which might reasonably affect any decisions made by the users of these 
consolidated financial statements except as disclosed below.

Sales of goods and services to associates
Purchase of goods and services from associates
Sales of goods and services to joint arrangements
Purchase of goods and services from joint arrangements
Net interest income receivable from joint arrangements1

Trade balances owed:
by associates
to associates
by joint arrangements
to joint arrangements

Other balances owed by joint arrangements1
Other balances owed to joint arrangements1

2019 
€m 
27
3
242
192
96

1
3
193
25
997
169

2018 
€m 
19
1
194
199
120

4
2
107
28
1,328
150

2017
€m 
37
90
19
183
87

–
1
158
15
1,209
127

Note:
1  Amounts arise primarily through VodafoneZiggo, Vodafone Idea, Vodafone Hutchison Australia and Cornerstone Telecommunications Infrastructure Limited. Interest is paid in line with 

market rates.

Dividends received from associates and joint ventures are disclosed in the consolidated statement of cash flows.

Transactions with Directors other than compensation
During the three years ended 31 March 2019, and as of 14 May 2019, no Director nor any other executive officer, nor any associate of any Director 
or any other executive officer, was indebted to the Company.

During the three years ended 31 March 2019 and as of 14 May 2019, the Company has not been a party to any other material transaction, 
or proposed transactions, in which any member of the key management personnel (including Directors, any other executive officer, senior manager, 
any spouse or relative of any of the foregoing or any relative of such spouse) had or was to have a direct or indirect material interest.

Notes to the consolidated financial statements (continued) 
 
187 Vodafone Group Plc   

Annual Report 2019 

30. Subsequent events

Bonds
In accordance with the Group’s announced intention to issue hybrid bonds as part of its funding of the acquisition of Liberty Global’s cable assets 
in Germany and Central and Eastern Europe, on 4 April 2019 the Group issued US$2 billion hybrid securities on the New York Stock Exchange due 
on 4 April 2079 with a euro equivalent rate of 4.38%.

Vodafone Idea rights issue
On 8 May 2019 Vodafone Idea successfully completed its INR250 billion (€3.2 billion) equity capital raise. Vodafone Group’s contribution 
of INR110 billion (€1.4 billion) was indirectly funded through a loan secured on the Group’s Indian assets.

German spectrum auction
The Group is currently participating in an auction for licences for the use of certain spectrum bands in Germany. As at the close of business 
on 13 May 2019, the Group was the current highest bidder in respect of 12 blocks of spectrum with bids totalling €1,679 million. The number 
of blocks of spectrum acquired by the Group, and the amount paid for those blocks, will depend on the outcome of the auction and therefore the 
amount that the Group will pay for any licences acquired through this auction is uncertain.

Vodafone Hutchison Australia
The Australian Competition and Consumer Commission (‘ACCC’) has opposed the proposed merger of VHA and TPG. Vodafone Hutchison Australia 
(‘VHA’) has confirmed that it intends to challenge the ACCC decision through the Federal Court.

Vodafone New Zealand
On 13 May 2019, the Group agreed to the sale of Vodafone New Zealand Limited for consideration of NZD 3.4 billion (€2.1 billion). Completion is 
expected in the second half of the year ending 31 March 2020 and is subject to regulatory approvals.

OverviewStrategic ReportGovernanceFinancialsOther information188 Vodafone Group Plc   

Annual Report 2019 

31. IAS 18 basis primary statements 

The Group did not restate comparative periods on adoption of IFRS 15 on 1 April 2018; therefore, this note provides 
information about the Group’s results for the year to 31 March 2019 under the previous accounting rules which are 
therefore comparable to prior periods. The Group’s revenue accounting policy under the previous accounting rules 
is provided below.

Revenue accounting policy under IAS 18
Revenue is recognised to the extent the Group has delivered goods or rendered services under an agreement, the amount of revenue can 
be measured reliably and it is probable that the economic benefits associated with the transaction will flow to the Group. Revenue is measured at the 
fair value of the consideration receivable, exclusive of sales taxes and discounts.

The Group principally obtains revenue from providing mobile and fixed telecommunication services including: access charges, voice and video calls, 
messaging, interconnect fees, fixed and mobile broadband and related services such as providing televisual and music content, connection fees and 
equipment sales. Products and services may be sold separately or in bundled packages.

Revenue for access charges, voice and video calls, messaging and fixed and mobile broadband provided to contract customers is recognised 
as services are performed, with unbilled revenue resulting from services already provided accrued at the end of each period and unearned revenue 
from services to be provided in future periods deferred. Revenue from the sale of prepaid credit is deferred until such time as the customer uses the 
airtime, or the credit expires.

Revenue from interconnect fees is recognised at the time the services are performed.

Revenue for the provision of televisual and music content is recognised when or as the Group performs the related service and, depending on the 
nature of the service, is recognised either at the gross amount billed to the customer or the amount receivable by the Group as commission for 
facilitating the service.

Customer connection revenue is recognised together with the related equipment revenue to the extent that the aggregate equipment and 
connection revenue does not exceed the fair value of the equipment delivered to the customer. Any customer connection revenue not recognised, 
together with any related excess equipment revenue, is deferred and recognised over the period in which services are expected to be provided 
to the customer.

Revenue for device sales is recognised when the device is delivered to the end customer and the significant risks and rewards of ownership have 
transferred. For device sales made to intermediaries, revenue is recognised if the significant risks associated with the device are transferred to the 
intermediary and the intermediary has no general right to return the device to receive a refund. If the significant risks are not transferred, revenue 
recognition is deferred until sale of the device to an end customer by the intermediary or the expiry of any right of return.

In revenue arrangements including more than one deliverable, the arrangements are divided into separate units of accounting. Deliverables are 
considered separate units of accounting if the following two conditions are met: (i) the deliverable has value to the customer on a stand-alone 
basis and (ii) there is evidence of the fair value of the item. The arrangement consideration is allocated to each separate unit of accounting based 
on its relative fair value. The Group generally determines the fair value of individual elements based on prices at which the deliverable is regularly 
sold on a stand-alone basis after considering any appropriate volume discounts. Revenue allocated to deliverables is restricted to the amount 
that is receivable without the delivery of additional goods or services. This restriction typically applies to revenue recognised for devices provided 
to customers, including handsets.

Contract-related costs
Intermediaries are given cash incentives by the Group to connect new customers and upgrade existing customers.

For intermediaries who do not purchase products and services from the Group, such cash incentives are accounted for as an expense. Such cash 
incentives to other intermediaries are also accounted for as an expense if:

 – the Group receives an identifiable benefit in exchange for the cash incentive that is separable from sales transactions to that intermediary; and

 – the Group can reliably estimate the fair value of that benefit.

Cash incentives that do not meet these criteria are recognised as a reduction of the related revenue.

Critical accounting judgements applied in the recognition of revenue under IAS 18
Gross versus net presentation
When the Group sells goods or services as a principal, income and payments to suppliers are reported on a gross basis in revenue and operating 
costs. If the Group sells goods or services as an agent, revenue and payments to suppliers are recorded in revenue on a net basis, representing the 
margin earned. Whether the Group is considered to be the principal or an agent in the transaction depends on analysis by management of both the 
legal form and substance of the agreement between the Group and its business partners; such judgements impact the amount of reported revenue 
and operating expenses but do not impact reported assets, liabilities or cash flows.

Notes to the consolidated financial statements (continued)189 Vodafone Group Plc   

Annual Report 2019 

Primary statements under IAS 18
The Group’s consolidated financial statements for the year ended 31 March 2019 are prepared in accordance with IFRS 15“Revenue from Contracts 
with Customers”; comparative periods have not been restated. Where there are differences between the primary consolidated financial statements 
presented in accordance with IFRS 15 and comparable presentation under the Group’s previous revenue accounting policy (in accordance with 
IAS 18 “Revenue”), the effects are disclosed below. The Group’s consolidated statement of cash flows is not affected by the implementation 
of IFRS 15 and so is not re-presented.

Consolidated income statement (reconciliation to IAS 18)
Revenue
Cost of sales
Gross profit
Selling and distribution expenses
Administrative expenses
Net credit losses on financial assets
Share of result of equity accounted associates and joint ventures
Impairment losses
Other income and expense
Operating loss
Non-operating income and expense
Investment income
Financing costs
Loss before taxation
Income tax expense
Loss for the financial period from continuing operations
Loss for the financial period from discontinued operations
Loss for the financial year

Loss per share
From continuing operations:
– Basic
– Diluted
Total Group
– Basic
– Diluted

Note:
1  See note 2 for segmental information reported under IAS 18.

IFRS 15 basis
€m
43,666
(30,160)
13,506
(3,891)
(5,410)
(575)
(908)
(3,525)
(148)
(951)
(7)
433
(2,088)
(2,613)
(1,496)
(4,109)
(3,535)
(7,644)

(16.25)c
(16.25)c

(29.05)c
(29.05)c

Year ended 31 March 2019
IAS 18 basis1
€m
45,066
(31,413)
13,653
(3,891)
(5,410)
(501)
(851)
(3,119)
(148)
(267)
(7)
433
(2,088)
(1,929)
(1,604)
(3,533)
(3,535)
(7,068)

Adjustments
€m
1,400
(1,253)
147
–
–
74
57
406
–
684
–
–
–
684
(108)
576
–
576

2.10c
2.10c

2.10c
2.10c

(14.15)c
(14.15)c

(26.95)c
(26.95)c

Consolidated statement of comprehensive income (reconciliation to IAS 18)
Total comprehensive expense for the year has decreased by €611 million to €5,277 million. The difference comprises a €576 million lower loss for 
the financial year and €35 million of foreign exchange differences that may be reclassified to the income statement in subsequent years.

Consolidated statement of changes in equity (reconciliation to IAS 18)
The below table provides an extract of the Group’s consolidated statement of changes in equity reflecting impacts arising from the adoption 
of IFRS 15.

31 March 2019 on an IFRS 15 basis as reported on page 113
Adjustments

31 March 2019 on an IAS 18 basis

Retained losses
€m
(116,725)
(1,878)

Currency reserve
€m
29,284
27

Equity attributable  
to the owners
€m
62,218
(1,851)

Non-controlling  
interests
€m
1,227
(76)

(118,603)

29,311

60,367

1,151

Total equity
€m
63,445
(1,927)

61,518

OverviewStrategic ReportGovernanceFinancialsOther information190 Vodafone Group Plc   

Annual Report 2019 

31. IAS 18 basis primary statements (continued)

Consolidated statement of financial position (reconciliation to IAS 18)
Non-current assets
Goodwill1
Other intangible assets
Property, plant and equipment
Investments in associates and joint ventures
Other investments
Deferred tax assets
Post employment benefits
Trade and other receivables
Of which: Contract assets

Trade receivables
Deferred acquisition costs
Fulfilment costs

Current assets
Inventory
Taxation recoverable
Trade and other receivables
Of which: Contract assets

Trade receivables
Deferred acquisition costs
Fulfilment costs

Other investments
Cash and cash equivalents
Assets held for sale
Total assets

Equity
Called up share capital
Additional paid-in capital
Treasury shares
Accumulated losses
Accumulated other comprehensive income
Total attributable to owners of the parent
Non-controlling interests
Total non-controlling interests
Total equity

Non-current liabilities
Long-term borrowings
Deferred tax liabilities
Post employment benefits
Provisions
Trade and other payables
Of which: Contract liabilities

Current liabilities
Short-term borrowings
Financial liabilities under put option arrangements
Taxation liabilities
Provisions
Trade and other payables
Of which: Contract liabilities

Other payables

Liabilities held for sale
Total equity and liabilities

IFRS 15 basis
€m

Adjustments
€m

31 March 2019

IAS 18 basis
€m

23,353
17,652
27,432
3,952
870
24,753
94
5,170
531
376
366
9

714
264
12,190
3,671
4,701
1,067
65
13,012
13,637
(231)
142,862

4,796
152,503
(7,875)
(116,725)
29,519
62,218
1,227
1,227
63,445

48,685
478
551
1,242
2,938
574

4,270
1,844
596
1,160
17,653
1,818
1,562

409
–
–
(156)
–
652
–
(555)
(180)
–
(366)
(9)

(48)
–
(2,379)
(1,247)
–
(1,067)
(65)
–
–
(15)
(2,092)

–
–
–
(1,878)
27
(1,851)
(76)
(76)
(1,927)

–
(71)
–
–
(2)
(2)

–
–
–
–
(92)
(43)
(49)

23,762
17,652
27,432
3,796
870
25,405
94
4,615
351
376
–
–

666
264
9,811
2,424
4,701
–
–
13,012
13,637
(246)
140,770

4,796
152,503
(7,875)
(118,603)
29,546
60,367
1,151
1,151
61,518

48,685
407
551
1,242
2,936
572

4,270
1,844
596
1,160
17,561
1,775
1,513

–
142,862

–
(2,092)

–
140,770

Note:
1.  This difference primarily relates to the impairment of goodwill in respect of Romania and Spain (see note 4 “Impairment losses”); pre-impairment balance sheet carrying values were higher 

under IFRS 15 for these entities, consequently impairment charges are higher on an IFRS 15 basis.

Notes to the consolidated financial statements (continued)191

Vodafone Group Plc   
Annual Report 2019 

32. Related undertakings

A full list of all of our subsidiaries, joint arrangements and associated undertakings is detailed below.

A full list of subsidiaries, joint arrangements and associated undertakings (as defined in the Large and Medium-sized Companies and Groups 
(Accounts and Reports) Regulations 2008) as at 31 March 2019 is detailed below. No subsidiaries are excluded from the Group consolidation. 
Unless otherwise stated the Company’s subsidiaries all have share capital consisting solely of ordinary shares and are indirectly held. The percentage 
held by Group companies reflect both the proportion of nominal capital and voting rights unless otherwise stated.

Subsidiaries

Accounting policies
A subsidiary is an entity controlled by the Company. Control is achieved where the Company has existing rights that give it the current ability 
to direct the activities that affect the Company’s returns and exposure or rights to variable returns from the entity. The results of subsidiaries acquired 
or disposed of during the year are included in the consolidated income statement from the effective date of acquisition or up to the effective date 
of disposal, as appropriate. Where necessary, adjustments are made to the financial statements of subsidiaries to bring their accounting policies into 
line with those used by the Group.

All intra-group transactions, balances, income and expenses are eliminated on consolidation.

Non-controlling interests in the net assets of consolidated subsidiaries are identified separately from the Group’s equity therein. Non-controlling 
interests consist of the amount of those interests at the date of the original business combination and the non-controlling shareholder’s share 
of changes in equity since the date of the combination. Total comprehensive income is attributed to non-controlling interests even if this results 
in the non-controlling interests having a deficit balance.

Company name

% of share 
class held 
by Group 
Companies

Share class

Company name

% of share 
class held 
by Group 
Companies

Share class

Company name

% of share 
class held 
by Group 
Companies

Share class

Albania
Autostrada Tirane-Durres, Rruga: “Pavaresia”, Nr 61, Kashar, 
Tirana, Albania

Brazil
Avenida Cidade Jardim, 400, 7th and 20th Floors, 
Jardim Paulistano, São Paulo, Brazil, 01454-000

China
Building 21, 11, Kangding St., BDA, Beijing, 100176 – China, 
China

Vodafone Albania Sh.A

99.94

Ordinary shares 

Angola
Rua Fernao de Sousa, Condominio do Benga, 10A, Vila Alice, 
Luanda, Angola

Vodacom Business (Angola) 
Limitada 5

59.90

Ordinary shares 

Argentina
Cerrito 348, 5 to B, C1010AAH, Buenos Aires, Argentina

CWGNL S.A.

100.00

Ordinary shares

Australia
Level 1, 177 Pacific Highway, North Sydney NSW 2060, 
Australia

Talkland Australia Pty Limited

100.00

Ordinary shares 

Mills Oakley, Level 7, 151 Clarence Street, Sydney NSW 
2000, Australia

Vodafone Enterprise Australia Pty 
Limited

100.00

Ordinary shares 

Austria
c/o Stolitzka & Partner Rechtsanwälte OG,  
Kärntner Ring 12, 3. Stock, 1010, Wien, Austria

Vodafone Enterprise Austria GmbH

100.00

Ordinary shares 

Bahrain
RSM Bahrain, 3rd floor Falcon Tower, Diplomatic Area, 
Manama, PO BOX 11816, Bahrain

Vodafone Enterprise Bahrain W.L.L.

100.00

Ordinary shares 

Belgium
Malta House, rue Archimède 25, 1000 Bruxelles, Belgium

Vodafone Belgium SA/NV

100.00

Ordinary shares 

Vodafone Serviços Empresariais 
Brasil Ltda.

100.00

Ordinary shares 

Vodafone Automotive 
Technologies (Beijing) Co, Ltd

100.00

Ordinary shares 

Av José Rocha Bonfim, 214, Cond Praça Capital – Edifício 
Toronto, sls 228/229 13080-900 Jardim Santa Genebra – 
Campinas, São Paulo, Brazil

Cobra do Brasil Serviços de 
Telemàtica ltda. (in process 
of dissolution)

70.00

Ordinary shares 

Rua Boa Vista, 01014-907, 254, 13th Floor, Suite 38, Centro, 
City of São Paulo, State of São Paulo, Brazil

Vodafone Empresa Brasil 
Telecomunicações Ltda

100.00

Ordinary shares

Bulgaria
10 Tsar Osvoboditel Blvd., 3rd Floor, Spredets Region, Sofia, 
1000, Bulgaria

Vodafone Enterprise Bulgaria 
EOOD

100.00

Ordinary shares

Cameroon
Porte 201A 3eme Etage Entree C, immeuble SOCAR, 
Boulevard de la liberte, Akwa, Douala, Cameroon

Vodacom Business Cameroon SA 5

60.50

Ordinary shares 

Canada
3280 Bloor Street West, Suite 1140, 11 Floor, Centre Tower, 
Toronto ON M8X 2X3, Canada

Vodafone Canada Inc.

100.00 Common shares 

Cayman Islands
190 Elgin Avenue, George Town, Grand Cayman, KY1-9005, 
Cayman Islands

CGP Investments (Holdings) 
Limited

100.00

Ordinary shares 

Chile
222 Miraflores, P.28, Santiago, Metrop, 97-763, Chile

Vodafone Enterprise Chile S.A.

100.00

Ordinary shares

Level 9, Tower 2, China Central Place, Room 940, No.79 
Jianguo Road, Chaoyang District, Beijing, 100025, China

Cable & Wireless Communications 
Technical Service (Shanghai) Co. 
Ltd – Beijing Branch 2

100.00

Branch

Vodafone China Limited (China)

100.00

Equity interest 
shares 

Unit 558-560, 5/F Standard Chartered Bank Tower, No.201 
Century Avenue, Pudong District, Shanghai, 200120, China

Vodafone Enterprise 
Communications Technical Service 
(Shanghai) Co., Ltd. 

100.00

Ordinary shares 

Congo, The Democratic Republic of the
292 Avenue de la Justice, Commune de la Gombe, Kinshasa, 
Congo

Vodacom Congo (RDC) SA 4,5

30.85

Ordinary shares

Cote d’Ivoire
No 62, Rue du Docteur Blanchard, Zone 4C, Abidjan, 
Cote d’Ivoire

Vodacom Business Cote D’Ivoire 
s.a.r.l.5

60.50

Ordinary shares 

Cyprus
Ali Rıza Efendi Caddesi No:33/A Ortaköy, Lefkoşa, Cyprus

Vodafone Mobile Operations 
Limited

100.00

Ordinary shares 

Czech Republic
náměstí Junkových 2, Prague 5, Czech Republic, 155 00, 
Czech Republic

Oskar Mobil S.R.O.

100.00

Ordinary shares 

Vodafone Czech Republic A.S.

100.00

Ordinary shares 

Vodafone Enterprise Europe (UK) 
Limited – Czech Branch 2

100.00

Branch

OverviewStrategic ReportGovernanceFinancialsOther information192 Vodafone Group Plc   

Annual Report 2019 

32. Related undertakings (continued)

Company name

% of share 
class held 
by Group 
Companies

Share class

Company name

% of share 
class held 
by Group 
Companies

Share class

Company name

% of share 
class held 
by Group 
Companies

Share class

Denmark
Tuborg Boulevard 12, 2900, Hellerup, Denmark

Vodafone Stiftung Deutschland 
Gemeinnutzige GmbH

100.00

Ordinary shares 

Vodafone Vierte Verwaltungs AG

100.00

Ordinary shares 

Vodafone Enterprise Denmark A/S

100.00

Ordinary (DKK) 
shares 

Friedrich-Wilhelm-Strasse 2, 38100, Braunschweig, 
Germany

KABELCOM Braunschweig 
Gesellschaft Fur Breitbandkabel-
Kommunikation Mit Beschrankter 
Haftung 3

76.70

Ordinary shares 

Hong Kong
Level 24, Dorset House, Taikoo Place, 979 King’s Road, 
Quarry Bay, Hong Kong

Vodafone Enterprise Global 
Network HK Ltd (merged with 
Vodafone Enterprise Hong Kong 
Limited on 1 April 2019)

100.00

Ordinary shares 

Vodafone Enterprise Hong Kong Ltd

100.00

Ordinary shares 

Egypt
17 Port Said Street, Maadi El Sarayat, Cairo, Egypt

Vodafone For Trading

54.95

Ordinary shares 

37 Kaser El Nil St, 4th. Floor, Cairo, Egypt

Starnet

55.00

Ordinary shares 

54 El Batal Ahmed Abed El Aziz, Mohandseen, Giza, Egypt

Sarmady Communications 

55.00

Ordinary shares 

Piece No. 1215, Plot of Land No. 1/14a, 6th October City, 
Egypt

Vodafone International Services 
LLC

55.00

Ordinary shares 

Site No 15/3C, Central Axis, 6th October City, Egypt

Vodafone Egypt 
Telecommunications S.A.E.

55.00

Ordinary shares 

Smart Village C3 Vodafone Building, Egypt

Vodafone Data

55.00

Ordinary shares 

Finland
c/o Eversheds Asianajotoimisto Oy, Fabianinkatu 29 B, 
Helsinki, 00100, Finland

Vodafone Enterprise Finland OY

100.00

Ordinary shares

France
1300 route de Cretes, Le WTC, Bat I1, 06560, Valbonne Soph, 
France

Vodafone Automotive Telematics 
Development S.A.S

100.00

Ordinary shares 

144, Avenue Roger Salengro, 92372 – Chaville Cedex, France

Vodafone Automotive France S.A.S

99.63

Ordinary shares 

EuroPlaza Tour, 20 Avenue Andre Prothin, La Défense 
Cedex-France (149153), 92400, Courbevoie, France

Vodafone Enterprise France SAS

100.00 New euro shares 

Rue Champollion, 22300, Lannion, France

Apollo Submarine Cable System 
Ltd – French Branch 2

100.00

Branch

Germany
Altes Forsthaus 2, 67661, Kaiserslautern, Germany

TKS Telepost Kabel-Service 
Kaiserslautern GmbH 3

76.70

Ordinary shares 

Betastraße 6-8, 85774 Unterföhring, Germany

Kabel Deutschland Holding AG 3

76.70

Ordinary shares 

Nobelstrasse 55, 18059, Rostock, Germany

Urbana Teleunion Rostock GmbH 
& Co.KG 3

53.69

Ordinary shares 

Seilerstrasse 18, 38440, Wolfsburg, Germany

Hungary
40-44 Hungaria Krt., Budapest, H-1087, Hungary

VSSB Vodafone Shared Services 
Budapest Private Limited Company

100.00

Registered 
ordinary shares 

76.70

Ordinary shares 

6 Lechner Ödön fasor, Budapest, 1096, Hungary

KABELCOM Wolfsburg 
Gesellschaft Fur Breitbandkabel-
Kommunikation Mit Beschrankter 
Haftung 3

Ghana
3rd Floor, The Elizabeth Building, 68 Senchi Link,  
Airport Residential Area, Accra, Ghana

Vodacom Business (Ghana) 
Limited 5

60.50

Ordinary shares 
and non-voting, 
irredeemable, 
non-cumulative 
preference shares

Telecom House, Nsawam Road, Accra-North,  
Greater Accra Region, PMB 221, Ghana

Vodafone Magyarország Mobile 
Távközlési Zártkörűen Működő 
Részvénytársaság

100.00

Series A  
Registered 
common shares 

India
10th Floor, Tower A&B, Global Technology Park, 
(Maple Tree Building), Marathahalli Outer Ring Road, 
Devarabeesanahalli Village, Varthur Hobli, Bengaluru, 
Karnataka, 560103, India

Cable and Wireless (India) Limited 
– Branch 2

Cable and Wireless Global (India) 
Private Limited

100.00

Branch

100.00

Ordinary shares

Ghana Telecommunications 
Company Limited

National Communications 
Backbone Company Limited

70.00

Ordinary shares  
Preference shares

Cable & Wireless Networks India 
Private Limited

100.00

Equity shares 

70.00

Ordinary shares 

127, Maker Chamber III, Nariman Point, Mumbai, 
Maharashtra, 400021, India

Vodafone Ghana Mobile Financial 
Services Limited

70.00

Ordinary shares

AG Mercantile Company Private 
Limited

100.00

Equity shares 

Greece
1-3 Tzavella str, 152 31 Halandri, Athens, Greece

Vodafone-Panafon Hellenic 
Telecommunications Company 
S.A.

99.87

Ordinary shares 

12,5 km National Road Athens – Lamia,  
Metamorfosi / Athens, 14452, Greece

Vodafone Innovus S.A. 

99.87

Ordinary shares 

Alexandras Avenue 128, ATHENS, ATHENS, 11471, Greece

Jaykay Finholding (India) Private 
Limited

100.00

Equity shares, 
Preference shares

MV Healthcare Services Private 
Limited

100.00

Equity shares, 
Preference shares

Nadal Trading Company Private 
Limited

ND Callus Info Services Private 
Limited

Omega Telecom Holdings Private 
Limited

100.00

Equity shares 

100.00

Equity shares 

100.00

Equity shares 

99.87

Ordinary shares 

Plustech Mercantile Company 
Private Limited

100.00

Equity shares, 
Preference shares

Cyta Telecommunications 
Hellas S.A. (merged with 
Vodafone-Panafon Hellenic 
Telecommunications Company 
S.A. on 1 April 2019)

Pireos 163 & Ehelidon, Athens, 11854, Greece

360 Connect S.A.

99.87

Ordinary shares 

SMMS Investments Pvt Limited

100.00

Equity shares,  
and 0.01%  
Non-convertible, 
cumulative, 
redeemable 
preference shares

Telecom Investments India Private 
Limited

100.00

Equity shares, 
Preference shares

UMT Investments Limited

100.00

Equity shares 

8th Floor, RDB Boulevard, Plot K-1, Block- EP & GP,  
Sector – V, Saltlake City, Kolkata, West Bengal, 700091, India

Usha Martin Telematics Limited

100.00

Equity shares 

Business @ Mantri, Tower A, 3rd Floor, S No.197,  
Wing A1 & A2, Near Hotel Four Points, Lohegaon, Pune, 
Maharashtra, 411014, India

Vodafone Global Services Private 
Limited

100.00

Equity shares 

Indiabulls Finance Center, 1201, 12 Floor, Tower 1, Senapati 
Bapat Road, Elphinstone (West), Maharashtra, 400013, India

Scorpios Beverages Pvt. Ltd

100.00

Equity shares 

Vodafone India Services Private 
Limited

100.00

Ordinary shares 

Kabel Deutschland Holding Erste 
Beteiligungs GmbH 3

Kabel Deutschland Holding Zweite 
Beteiligungs GmbH 3

Kabel Deutschland Neunte 
Beteiligungs GmbH

Kabel Deutschland Siebte 
Beteiligungs GmbH 3

Vodafone Kabel Deutschland 
GmbH 3

Vodafone Kabel Deutschland 
Kundenbetreuung GmbH 3

76.70

Ordinary shares 

76.70

Ordinary shares 

Guernsey
Martello Court, Admiral Park, St. Peter Port, GY1 3HB, 
Guernsey

100.00

Ordinary shares

Le Bunt Holdings Limited

100.00

Ordinary shares 

FB Holdings Limited

100.00

Ordinary shares 

76.70

Ordinary shares 

Silver Stream Investments Limited

100.00

Ordinary shares 

Roseneath, The Grange, St Peter Port, GY1 2QJ, Guernsey

76.70

Ordinary shares 

VBA Holdings Limited 5

60.50

76.70

Ordinary shares 

Ordinary shares 
and non-voting, 
irredeemable, 
non-cumulative 
preference shares

Buschurweg 4, 76870, Kandel, Germany

VBA International Limited 5

Vodafone Automotive 
Deutschland GmbH

100.00

Ordinary shares 

Ferdinand-Braun-Platz 1, 40549, Duesseldorf, Germany

CRVSH GmbH

Vodafone Enterprise Germany 
GmbH

Vodafone GmbH

100.00

Ordinary shares 

100.00 Ordinary shares,
Ordinary #2 shares

100.00 Ordinary A shares, 
Ordinary B shares

Vodafone Group Services GmbH

100.00

Ordinary shares 

Vodafone Institut für Gesellschaft 
und Kommunikation GmbH

100.00

Ordinary shares 

60.50 Ordinary shares, 
and non-voting, 
irredeemable, 
non-convertible, 
non-cumulative 
preference shares

Notes to the consolidated financial statements (continued)193

Vodafone Group Plc   
Annual Report 2019 

Company name

% of share 
class held 
by Group 
Companies

Share class

Company name

% of share 
class held 
by Group 
Companies

Share class

Company name

% of share 
class held 
by Group 
Companies

Share class

Ireland
Mountainview, Leopardstown, Dublin 18, Ireland

Cable & Wireless GN Limited

100.00

Ordinary shares 

Eudokia Limited

Stentor Limited

VF Ireland Property Holdings 
Limited

Vodafone Enterprise Global 
Limited

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary euro 
shares 

100.00

Ordinary shares 

Kenya
6th Floor, ABC Towers, ABC Place, Waiyaki Way, Nairobi, 
00100, Kenya

M-PESA Holding Co. Limited

100.00

Equity shares 

Vodafone Kenya Limited

65.43

Ordinary voting 
shares 

Korea, Republic of
3rd Floor, 54 Gongse-ro, Gieheung-gu, Yongin-si,  
Gyeonggi-do, Korea, Republic of

Vodafone Global Network Limited

100.00

Ordinary shares 

Vodafone Group Services Ireland 
Limited

Vodafone Ireland Distribution 
Limited

100.00

Ordinary shares 

100.00

Ordinary shares 

Vodafone Automotive Korea 
Limited

100.00

Ordinary shares 

ASEM Tower level 37, 517 Yeongdong-daero, Gangnam-gu, 
Seoul, 135-798, Korea, Republic of

Vodafone Enterprise Korea Limited

100.00

Ordinary shares

Vodafone Ireland Limited

100.00

Ordinary shares 

Vodafone Ireland Marketing 
Limited

100.00

Ordinary shares 

Luxembourg
15 rue Edward Steichen, Luxembourg, 2540, Luxembourg

Vodafone Ireland Retail Limited

100.00

Ordinary shares

Tomorrow Street GP S.à r.l.

100.00

Ordinary shares 

Trans Crystal Ltd.

100.00

Ordinary shares 

Vodafone Mauritius Ltd.

100.00

Ordinary shares 

Vodafone Tele-Services (India) 
Holdings Limited

Vodafone Telecommunications 
(India) Limited

100.00

Ordinary shares 

100.00

Ordinary shares 

Mexico
Insurgentes Sur #1377 8th Floor,  
Colonia Insurgentes Mixcoac, Mexico City, Mexico 03920

Vodafone Empresa México S.de 
R.L. de C.V.

100.00

Corporate 
certificate  
series A shares, 
Corporate 
certificate  
series B shares 

Morocco
129 Rue du Prince Moulay, Abdellah, Casablanca, Morocco

Vodafone Maroc SARL

79.75

Ordinary shares 

Vodafone Asset Management 
Services S.à r.l.

Vodafone Enterprise Global 
Businesses S.à r.l.

100.00

Ordinary shares 

100.00

Ordinary shares 

Mozambique
Rua dos Desportistas, Numero 649, Cidade de Maputo, 
Mozambique

100.00

Ordinary shares 

Vodafone Luxembourg S.à r.l.

100.00

Ordinary shares 

Italy
Piazzale Luigi Cadorna, 4, 20123, Milano, Italy

Vodafone Global Enterprise (Italy) 
S.R.L.

100.00

Ordinary shares 

SS 33 del Sempione KM 35, 212, 21052 Busto Arsizio (VA), 
Italy

Vodafone Automotive Italia S.p.A

100.00

Ordinary shares 

Via Astico 41, 21100 Varese, Italy

Vodafone Automotive Electronic 
Systems S.r.L

Vodafone Automotive SpA

100.00

Ordinary shares 

Via Jervis 13, 10015, Ivrea, Tourin, Italy

Vodafone Italia S.p.A.

VEI S.r.l.

100.00

Ordinary shares 

100.00

Partnership 
interest shares 

Via Lorenteggio 240, 20147, Milan, Italy

Vodafone Enterprise Italy S.r.L

100.00

Euro shares 

Vodafone Gestioni S.p.A.

100.00

Ordinary shares 

Vodafone Servizi E Tecnologie 
S.R.L.

100.00

Equity shares 

Japan
KAKiYa building, 9F, , 2-7-17 Shin-Yokohama, , Kohoku-ku, 
Yokoha- City, Kanagawa, 222-0033 , Japan

Vodafone Automotive Japan KK

100.00

Ordinary shares 

Marunouchi Trust Tower North 15F, 8-1, Marunouchi 
1-chome, level 15 , Chiyoda-ku, Tokyo, Japan

Vodafone International 1 S.à r.l.

100.00

Ordinary shares 

Vodafone International M S.à r.l.

100.00

Ordinary shares 

Vodafone Investments 
Luxembourg S.à r.l.

100.00

Ordinary shares 

Vodafone Luxembourg 5 S.à r.l.

100.00

Ordinary shares 

Vodafone Procurement Company 
S.à r.l.

100.00

Ordinary shares 

Vodafone Real Estate S.à.r.l.

100.00

Ordinary shares 

Vodafone Roaming Services S.à r.l.

100.00

Ordinary shares 

Vodafone Services Company S.à r.l.

100.00

Ordinary shares 

Vodafone Enterprise Luxembourg 
S.A.

100.00

Ordinary euro 
shares 

Malaysia
Suite 13.03, 13th Floor, Menara Tan & Tan,  
207 Jalan Tun Razak, 50400 Kuala Lumpur, Malaysia

Vodafone Global Enterprise 
(Malaysia) Sdn Bhd

100.00

Ordinary shares 

Malta
SkyParks Business Centre, Malta International Airport, 
Luqa, LQA 4000, Malta

Vodafone Enterprise U.K. – 
Japanese Branch 2

Vodafone Global Enterprise 
(Japan) K.K.

Multi Risk Indemnity Company 
Limited

100.00

Branch

Multi Risk Limited

100.00 ‘A’ ordinary shares, 
‘B’ ordinary shares

100.00 ‘A’ ordinary shares, 
‘B’ ordinary shares 

100.00

Ordinary shares 

Vodafone Malta Limited

100.00

Ordinary shares 

Jersey
44 Esplanade, St Helier, JE4 9WG, Jersey

Mauritius
10th Floor, Standard Chartered Towers, 19 Cybercity, Ebene, 
Mauritius

Aztec Limited

Globe Limited

Plex Limited

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

Mobile Wallet VM1 5

Mobile Wallet VM2 5

VBA (Mauritius) Limited 5

Vodacom International Limited 5

60.50

Ordinary shares 

60.50

Ordinary shares 

60.50 Ordinary shares, 
Redeemable 
preference shares 

60.50 Ordinary shares, 
Non-cumulative 
preference shares 

Vizzavi Finance Limited

100.00

Ordinary shares 

Vodafone International 2 Limited

100.00

Ordinary shares 

Vodafone Jersey Dollar Holdings 
Limited

100.00

Limited Liability 
shares 

Vodafone Jersey Finance

Vodafone Jersey Yen Holdings 
Unlimited

100.00 Ordinary shares,  
B shares, C shares, 
D shares, F shares,  
G shares 

100.00

Limited liability 
shares 

VM, SA 5

Vodafone M-Pesa, S.A 5

51.42

Ordinary shares

51.42

Ordinary shares

Netherlands
Rivium Quadrant 173, 15th Floor, 2909 LC,  
Capelle aan den IJssel, Netherlands

Vodafone Enterprise Netherlands 
B.V.

Vodafone Europe B.V.

Vodafone International Holdings 
B.V.

Vodafone Panafon International 
Holdings B.V.

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

99.87

Ordinary shares 

New Zealand
74 Taharoto Road, Takapuna, Auckland, 0622, New Zealand

Vodafone Mobile NZ Limited

100.00

Ordinary shares 

Vodafone New Zealand 
Foundation Limited

Vodafone New Zealand 
Holdings Limited

100.00

Ordinary shares 

100.00

Ordinary shares

Vodafone New Zealand Limited

100.00

Ordinary shares 

Vodafone Next Generation 
Services Limited

100.00

Ordinary shares 

8 Butler Street, Timaru, 7910, New Zealand

BayCity Communications Limited

100.00

Ordinary shares

Nigeria
3A Aja Nwachukwu Close, Ikoyi, Lagos, Nigeria

Vodacom Business Africa (Nigeria) 
Limited 5

60.50 Ordinary shares, 
Preference shares

Norway
c/o EconPartner AS, Dronning Mauds gate 15, Oslo, 0250, 
Norway

Vodafone Enterprise Norway AS

100.00

Ordinary shares

Vodafone House, The Connection, Newbury, Berkshire, 
RG14 2FN, United Kingdom

Vodafone Limited – Norway 
Branch 2

100.00

Branch

Fifth Floor, Ebene Esplanade, 24 Cybercity, Ebene, Mauritius

Al-Amin Investments Limited

100.00

Ordinary shares 

Poland
Ul. Złota 59, 00-120 , Warszawa, Poland

Array Holdings Limited

100.00

Ordinary shares 

Vodafone Business Poland sp. z o.o.

100.00

Ordinary shares 

Asian Telecommunication 
Investments (Mauritius) Limited

100.00

Ordinary shares 

CCII (Mauritius), Inc.

100.00

Ordinary shares 

CGP India Investments Ltd.

100.00

Ordinary shares 

Euro Pacific Securities Ltd.

100.00

Ordinary shares 

Mobilvest

Prime Metals Ltd.

100.00

Ordinary shares 

100.00

Ordinary shares 

OverviewStrategic ReportGovernanceFinancialsOther information194 Vodafone Group Plc   

Annual Report 2019 

32. Related undertakings (continued)

Company name

% of share 
class held 
by Group 
Companies

Share class

Company name

% of share 
class held 
by Group 
Companies

Share class

Company name

% of share 
class held 
by Group 
Companies

Share class

60.50 Ordinary shares, 
Ordinary A shares 

60.50

Ordinary shares 

Turkey
Büyükdere Caddesi, No: 251, Maslak, Şişli / İstanbul,  
Turkey, 34398, Turkey

60.50

Ordinary shares 

Vodafone Holding A.S.

60.50

Ordinary shares 

60.50

Ordinary shares 

60.50

Ordinary shares 

Vodafone Dagitim, Servis ve Icerik 
Hizmetleri A.S.

Vodafone Net İletişim Hizmetleri 
A.Ş.

Vodafone Elektronik Para Ve 
Ödeme Hizmetleri A.Ş.

100.00 Registered shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00 Registered shares 

60.50

Ordinary shares 

Vodafone Telekomunikasyon A.S

100.00 Registered shares 

Cable & Wireless CIS Svyaz LLC

100.00

Charter capital 
shares 

Vodafone Enterprise Spain SLU

Portugal
Av. D. João II, nº 36 – 8º Piso, 1998 – 017, Parque das Nações, 
Lisboa, Portugal

Vodafone Portugal – 
Comunicacoes Pessoais, S.A. 1

100.00

Ordinary shares 

Oni Way – Infocomunicacoes, S.A

100.00

Ordinary shares 

Av. da República, 50 – 10º, 1069-211, Lisboa, Portugal

Vodafone Enterprise Spain, S.L.U. – 
Portugal Branch 2

100.00

Branch

Romania
201 Barbu Vacarescu, 8th Floor, 2nd District,  
Bucharest, Romania

Vodafone Romania S.A

100.00

Ordinary shares 

Sectorul 2, Strada Barbu Văcărescu, Nr. 201, Etaj 1, 
Bucureşti, Romania

Vodafone România M – Payments 
SRL

Vodafone România Technologies 
SRL

100.00

Ordinary shares 

100.00

Ordinary shares 

Sectorul 4, Strada Oltenitei, Nr. 2, Etaj 3, Bucureşti, Romania

Vodafone Shared Services 
Romania SRL

100.00

Ordinary shares 

Șoseaua Vestului no. 1A, West Mall Ploiești, First Floor, 
Ploiești, Romania

Evotracking SRL

100.00

Ordinary shares 

Russian Federation
Build. 2, 14/10, Chayanova str., 125047, Moscow, Russian 
Federation

Room 26, Floor 1, bld. “A”, Kotelnicheskaya Embankment 
1/15, 105005, Moscow, Russian Federation

Vodafone Global Enterprise 
Russia LLC

100.00

Equity shares 

Serbia
Vladimira Popovića 38-40, New Belgrade, 11070, Serbia

Vodafone Enterprise Equipment 
Limited Ogranak u Beogradu 2

100.00

Branch

Singapore
Asia Square Tower 2, 12 Marina View, #17-01, Singapore, 
018961, Singapore

Vodafone Enterprise Singapore 
Pte.Ltd

Slovakia
Prievozská 6 , Bratislava, 821 09

Vodafone Czech Republic A.S. – 
Slovakia Branch 2

100.00

Ordinary shares 

100.00

Branch

Zochova 6-8, Bratislava, 811 03, Slovakia

Vodafone Global Network Limited 
– Slovakia Branch 2

100.00

Branch

South Africa
319 Frere Road, Glenwood, 4001, South Africa

Cable and Wireless Worldwide 
South Africa (Pty) Ltd

100.00

Ordinary shares 

9 Kinross Street, Germiston South, 1401, South Africa

Vodafone Holdings (SA) 
Proprietary Limited

Vodafone Investments (SA) 
Proprietary Limited

100.00

Ordinary shares 

100.00 Ordinary A shares, 
“B” ordinary no par 
value shares 

Vodacom Corporate Park, 082 Vodacom Boulevard, 
Midrand, 1685, South Africa

GS Telecom (Pty) Limited 5

Mezzanine Ware Proprietary 
Limited (RF) 5

60.50

Ordinary shares 

54.45

Ordinary shares 

Motifprops 1 (Proprietary) Limited 5

60.50

Ordinary shares 

Scarlet Ibis Investments 23 (Pty) 
Limited 5

60.50

Ordinary shares 

Vodacom (Pty) Limited 5

Vodacom Business Africa Group 
(Pty) Limited 5

Vodacom Financial Services 
(Proprietary) Limited 5

Vodacom Group Limited 5

Vodacom Insurance Administration 
Company (Proprietary) Limited 5

Vodacom Insurance Company (RF) 
Limited 5

Vodacom International Holdings 
(Pty) Limited 5

Vodacom Life Assurance Company 
(RF) Limited 5

Vodacom Payment Services 
(Proprietary) Limited 5

Vodacom Properties No 1 
(Proprietary) Limited 5

Vodacom Properties No.2 (Pty) 
Limited 5

Wheatfields Investments 276 
(Proprietary) Limited 5

XLink Communications 
(Proprietary) Limited 5

60.50

Ordinary shares 

60.50

Ordinary shares 

60.50

Ordinary shares 

60.50

Ordinary shares 

60.50

Ordinary shares 

60.50 Ordinary A Shares

Spain
Antracita, 7 – 28045, Madrid CIF B-91204453, Spain

Vodafone Automotive Iberia S.L.

100.00

Ordinary shares 

Avenida de América 115, 28042, Madrid, Spain

Vodafone Enabler España, S.L.

100.00

Ordinary shares 

100.00 Ordinary shares, 
Ordinary euro 
shares 

Vodafone Espana S.A.U.

100.00

Ordinary shares 

Vodafone Holdings Europe S.L.U.

100.00

Ordinary shares 

Vodafone ONO, S.A.U.

100.00 Ordinary A shares 

Vodafone Servicios S.L.U.

100.00

Ordinary shares

Sweden
c/o Hellström advokatbyrå, Box 7305, 103 90, Stockholm, 
Sweden

Vodafone Enterprise Sweden AB

100.00 Ordinary shares, 
Shareholder’s 
contribution 
shares

Switzerland
Schiffbaustrasse 2, 8005, Zurich, Switzerland

Vodafone Enterprise Switzerland 
AG

100.00

Ordinary shares 

Via Franscini 10, 6850 Mendrisio, Switzerland

Vodafone Automotive Telematics 
S.A

100.00

Ordinary shares 

World Trade Center, Lia Lugano 13, 6982, Agno, Ticino, 
Switzerland

Vodafone Enterprise Switzerland 
AG – Agno Branch 2

100.00

Branch

Taiwan
22F., No.100, Songren Road., Xinyi District, Taipei City, 11070, 
Taiwan

Vodafone Global Enterprise Taiwan 
Limited

100.00

Ordinary shares

Tanzania, United Republic of
3rd Floor, Maktaba (Library), ComplexBibi, Titi Mohaned 
Road, Dar es Salaam, Tanzania, United Republic of

Gateway Communications 
Tanzania Limited (in liquidation) 5

59.89

Ordinary shares 

Vodafone Bilgi Ve Iletisim 
Hizmetleri AS

100.00 Registered shares 

İTÜ Ayazağa Kampüsü, Koru Yolu, Arı Teknokent Arı 3 
Binası, Maslak, İstanbul, 586553, Turkey

Vodafone Teknoloji Hizmetleri A.S.

100.00 Registered shares 

Ukraine
Bohdana Khmelnytskogo Str. 19-21, Kyiv, Ukraine

LLC Vodafone Enterprise Ukraine

100.00

Ordinary shares 

United Arab Emirates
Office 101, 1st Floor, DIC Building 1, Dubai Internet City, 
Dubai, United Arab Emirates

Vodafone Enterprise Europe (UK) 
Limited – Dubai Branch 2

100.00

Branch

United Kingdom
1-2 Berkeley Square, 99 Berkeley Street, Glasgow, G3 7HR, 
Scotland

Thus Group Holdings Limited

100.00

Ordinary shares 

Thus Group Limited

Thus Profit Sharing Trustees 
Limited

100.00 Ordinary shares, 
Cumulative 
participating 
non-redeemable 
preference shares

100.00

Ordinary shares 

Imperial House, 4 – 10 Donegall Square East, Belfast,  
BT1 5HD

Vodafone (NI) Limited

100.00

Ordinary shares 

Leven House, 10 Lochside Place, Edinburgh Park, 
Edinburgh, Scotland, EH12 9RG, United Kingdom

Pinnacle Cellular Group Limited

100.00

Ordinary shares 

Pinnacle Cellular Limited

100.00

Ordinary shares 

Vodafone (Scotland) Limited

100.00

Ordinary shares 

Woodend Group Limited

100.00

Ordinary shares 

Woodend Holdings Limited

100.00 Ordinary shares, 
Redeemable 
preference

Quarry Corner, Dundonald, Belfast, BT16 1UD,  
Northern Ireland

Energis (Ireland) Limited

100.00 A Ordinary shares, 
B Ordinary shares, 
C Ordinary shares 

Shuttleworth House, 21 Bridgewater Close,  
Network 65 Business Park, Hapton, Burnley, Lancashire, 
England, BB11 5TE, United Kingdom

Navtrak Ltd

100.00

Ordinary shares 

Vodafone Automotive UK Limited

100.00

Ordinary shares 

Staple Court, 11 Staple Inn Building, London, WC1V 7QH, 
United Kingdom

Vodacom Business Africa Group 
Services Limited 5

Vodacom UK Limited 5

60.50 Ordinary shares, 
Preference shares

60.50 Ordinary shares, 
Non-redeemable 
ordinary A shares, 
Ordinary B shares, 
Non-irredeemable 
preference shares

Notes to the consolidated financial statements (continued)195 Vodafone Group Plc   

Annual Report 2019 

Company name

% of share 
class held 
by Group 
Companies

Share class

Company name

Vodafone House, The Connection, Newbury, Berkshire, 
RG14 2FN, United Kingdom

Voda Limited

AAA (Euro) Limited

Apollo Submarine Cable System 
Limited

Aspective Limited

100.00

Ordinary shares 

100.00

Ordinary shares

100.00 Ordinary shares, A 
preference shares, 
B preference 
shares, C 
preference shares 

Astec Communications Limited

100.00

Ordinary shares 

Bluefish Communications Limited

Cable & Wireless Aspac Holdings 
Limited

Cable & Wireless CIS Services 
Limited

100.00 Ordinary A shares, 
Ordinary B shares, 
Ordinary C shares, 
Ordinary D shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

Cable & Wireless Communications 
Data Network Services Limited

100.00 ‘A’ ordinary shares, 
‘B’ ordinary shares 

Vodafone (New Zealand) Hedging 
Limited

Vodafone 2.

Vodafone 4 UK

Vodafone 5 Limited

Vodafone 5 UK

Vodafone 6 UK

Vodafone Americas 4

Vodafone Benelux Limited

Vodafone Business Solutions 
Limited

% of share 
class held 
by Group 
Companies

Share class

Company name

100.00 Ordinary shares; 
Zero coupon 
redeemable 
preference shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

Vodafone Hire Limited

Vodafone Holdings Luxembourg 
Limited

Vodafone Intermediate Enterprises 
Limited

Vodafone International Holdings 
Limited

Vodafone International Operations 
Limited

% of share 
class held 
by Group 
Companies

Share class

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

Vodafone Investment UK

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00 Ordinary shares, 
Preference shares

100.00

Ordinary shares 

Vodafone Investments Australia 
Limited

Vodafone Investments Limited 1

100.00

Ordinary shares 

100.00 Ordinary shares, 
Zero coupon 
redeemable shares

Vodafone IP Licensing Limited 1

100.00

Ordinary shares 

Vodafone Limited

Vodafone M.C. Mobile Services 
Limited

100.00

Ordinary shares 

100.00 Ordinary shares; A 
preference

Vodafone Marketing UK

100.00

Ordinary shares 

Vodafone Cellular Limited 1

100.00

Ordinary shares 

Vodafone Central Services Limited

100.00

Ordinary shares 

Vodafone Connect 2 Limited

100.00

Ordinary shares 

Cable & Wireless Europe Holdings 
Limited

Cable & Wireless Global Business 
Services Limited

Cable & Wireless Global Holding 
Limited

Cable & Wireless Global 
Telecommunication Services 
Limited

Cable & Wireless UK Holdings 
Limited

Cable & Wireless Worldwide 
Limited

Cable & Wireless Worldwide Voice 
Messaging Limited

100.00

Ordinary shares 

Vodafone Connect Limited

100.00

Ordinary shares 

Vodafone Consolidated Holdings 
Limited

100.00

Ordinary shares 

100.00

Ordinary shares 

Vodafone Mobile Communications 
Limited

Vodafone Corporate Limited

100.00

Ordinary shares 

Vodafone Mobile Enterprises 
Limited

Vodafone Mobile Network Limited

100.00

Ordinary shares 

100.00 A-ordinary shares, 
Ordinary one 
pound shares 

100.00 A-ordinary shares, 
Ordinary one 
pound shares 

Vodafone Nominees Limited 1

100.00

Ordinary shares 

Vodafone Oceania Limited

100.00

Ordinary shares 

100.00

Ordinary shares 

Vodafone Old Show Ground Site 
Management Limited

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00 Ordinary shares, 
Redeemable 
preference shares

100.00

Ordinary shares 

Vodafone Corporate Secretaries 
Limited 1

Vodafone DC Pension Trustee 
Company Limited 1

Vodafone Distribution Holdings 
Limited

Vodafone Enterprise Corporate 
Secretaries Limited

Vodafone Enterprise Equipment 
Limited

Vodafone Enterprise Europe (UK) 
Limited

Cable and Wireless (India) Limited

100.00

Ordinary shares 

Cable and Wireless Nominee 
Limited

100.00

Ordinary shares 

Vodafone Enterprise U.K.

Cellops Limited

100.00

Ordinary shares 

Central Communications Group 
Limited

100.00 Ordinary shares, 
Ordinary A shares 

Energis Communications Limited

100.00

Ordinary shares 

Energis Squared Limited

100.00

Ordinary shares 

Flexphone Limited

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00 Ordinary shares, 
Fixed rate 
irredeemable 
preference shares, 
Non-voting 
redeemable 
participating 
shares, Voting 
redeemable fixed 
rate preference 
shares

General Mobile Corporation 
Limited

100.00

Ordinary shares 

Vodafone Euro Hedging Limited

100.00

Ordinary shares 

Legend Communications Limited

100.00

Ordinary shares 

London Hydraulic Power Company

100.00

Ordinary 
shares, 5% 
Non-Cumulative 
preference shares 

Vodafone Euro Hedging Two

100.00

Ordinary shares 

Vodafone Europe UK

100.00

Ordinary shares 

Vodafone UK Content Services 
Limited

100.00

Ordinary shares 

Vodafone European Investments 1

100.00

Ordinary shares 

Vodafone UK Investments Limited

100.00

Ordinary shares 

100.00

Ordinary shares 

Vodafone UK Limited 1

100.00

Ordinary shares 

Vodafone European Portal 
Limited 1

Vodafone Overseas Finance 
Limited

Vodafone Overseas Holdings 
Limited

Vodafone Panafon UK

Vodafone Partner Services Limited

Vodafone Property Investments 
Limited

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00 Ordinary shares, 
Redeemable 
preference shares 

100.00

Ordinary shares 

Vodafone Retail (Holdings) Limited

100.00

Ordinary shares 

Vodafone Retail Limited

100.00

Ordinary shares 

Vodafone Sales & Services Limited

100.00

Ordinary shares 

Vodafone Satellite Services Limited

100.00

Ordinary shares 

Vodafone Ventures Limited 1

100.00

Ordinary shares 

Vodafone Worldwide Holdings 
Limited

100.00 Ordinary shares; 
Cumulative 
preference

Vodafone Yen Finance Limited

100.00

Ordinary shares 

Vodafone-Central Limited

100.00

Ordinary shares 

Vodaphone Limited

Vodata Limited

Your Communications Group 
Limited

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00 A ordinary shares, 
B ordinary shares, 
Redeemable 
preference shares

MetroHoldings Limited

100.00

Ordinary shares 

Vodafone Finance Limited 1

100.00

Ordinary shares 

ML Integration Group Limited

100.00 Ordinary shares, 
Redeemable 
preference shares

Vodafone Finance Luxembourg 
Limited

Vodafone Finance Sweden

ML Integration Services Limited

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00 Ordinary shares, 
Ordinary deferred

Project Telecom Holdings Limited 1

100.00

Ordinary shares

Vodafone Finance UK Limited

100.00

Ordinary shares 

100.00

Ordinary shares 

Vodafone Financial Operations

100.00

Ordinary shares 

PTI Telecom Limited  
(dissolved 2 April 2019)

Rian Mobile Limited

100.00

Ordinary shares 

Vodafone Global Content Services 
Limited

Singlepoint (4U) Limited

50.00

Ordinary shares 

Talkland Communications Limited

100.00

Ordinary shares 

Talkland International Limited

100.00

Ordinary shares 

Vodafone Global Enterprise 
Limited

Talkmobile Limited

Ternhill Communications Limited

The Eastern Leasing Company 
Limited

Thus Limited

Vizzavi Limited

100.00

Ordinary shares 

100.00 Ordinary shares, 
Non-convertible 
redeemable 
preference shares 

Vodafone Group (Directors) 
Trustee Limited 1

Vodafone Group Pension Trustee 
Limited 1

100.00

Ordinary shares 

Vodafone Group Services Limited

100.00

Ordinary shares 

100.00

Ordinary shares 

Vodafone Group Services No.2 
Limited 1

Vodafone Group Share Trustee 
Limited 1

100.00 Ordinary shares, 
5% fixed rate non-
voting preference 
shares

100.00 Ordinary shares; 
Deferred shares, B 
deferred shares

100.00

Ordinary shares 

100.00

Ordinary shares 

100.00 Ordinary shares, 
Deferred shares 

100.00

Ordinary shares 

100.00

Ordinary shares 

OverviewStrategic ReportGovernanceFinancialsOther information196 Vodafone Group Plc   

Annual Report 2019 

32. Related undertakings (continued)

Associated undertakings and joint arrangements

Company name

% of share 
class held 
by Group 
Companies

Share class

Company Name

% of share 
class held 
by Group 
Companies

Share Class

Company Name

% of share 
class held 
by Group 
Companies

Share Class

United States
154 W 14th Street, 8th Floor, New York, NY 10011

Bluefish Communications Inc.

100.00

Common stock 
shares, Preference 
shares

Cable & Wireless a-Services, Inc

100.00 Common shares 

Cable & Wireless Americas 
Systems, Inc.

100.00

Vodafone Americas Virginia Inc.

100.00

Common stock 
shares 

Common stock 
shares 

Vodafone US Inc.

100.00

Common stock 
shares, Preference 
stock shares

Zambia
May Building, The Gallery Office Park, Stand 4015, Lagos 
Road, Lusaka, Zambia

Australia
c/- Telstra Corporation, Level 41, 242-282 Exhibition Street, 
Melbourne VIC 3000, Australia

India
A-19, Mohan Co-operative Industrial Estate, Mathura Road, 
New Delhi, New Delhi, Delhi, 110044, India

3gis Properties (No. 1) Pty Ltd

25.00

Ordinary shares 

FireFly Networks Limited 

22.64

Equity shares 

3gis Properties (No. 2) Pty Ltd

25.00

Ordinary shares 

3gis Pty Limited

Mondjay Pty Limited

Tovadan Pty Limited

25.00

Ordinary shares 

25.00

Ordinary shares 

25.00

Ordinary shares 

Level 1, 177 Pacific Highway, North Sydney NSW 2060, 
Australia

A-26/5 Mohan Co-operative Industrial Estate, Mathura 
Road, New Delhi, New Delhi, Delhi, 110044, India

Idea Telesystems Limited

45.28

Equity shares

A4, Aditya Birla Centre, S.K. Ahire Marg, Worli, Mumbai, 
Maharashtra, 400059, India

Aditya Birla Idea Payments Bank 
Limited

22.19

Equity shares

H3GA Properties (No.3) Pty Limited

50.00

Ordinary shares 

Mobile JV Pty Limited

25.00

Ordinary shares

Building No.10, Tower-A, 4th Floor, DFL Cyber City, 
Gurgaon – 122002, India

50.00

Ordinary shares 

Indus Towers Limited 7

47.05

Equity shares 

Mobileworld Communications 
Pty Limited

Mobileworld Operating Pty Ltd

50.00

Ordinary shares 

Africonnect (Zambia) Limited 5

60.50 

Ordinary shares, 
Redeemable 
preference shares

Vodafone Australia Pty Limited

Vodafone Foundation Australia 
Pty Limited

Vodafone Hutchison Australia Pty 
Limited

Vodafone Hutchison Finance Pty 
Limited

Vodafone Hutchison Receivables 
Pty Limited

Vodafone Hutchison Spectrum 
Pty Limited

50.00 Ordinary shares, 
Class B shares, 
Redeemable 
preference shares

50.00

Ordinary shares 

50.00

Ordinary shares 

50.00

Ordinary shares 

50.00

Ordinary shares 

50.00

Ordinary shares

Peninsula Corporate Park, Ganpatrao Kadam Marg, Lower 
Parel, Mumbai, 400 013, India

Vodafone m-pesa Limited

Vodafone Technology Solutions 
Limited

Mobile Commerce Solutions 
Limited

Vodafone Foundation

Vodafone India Ventures Limited

45.28

45.28

Equity shares

Equity shares

45.28

Equity shares

45.28

45.28

Equity shares

Equity shares

Plot No 54, Marol Co-op Industrial Area, Makwana, , Off 
Andheri Kurla Road, Andheri East, Mumbai, Mumbai, 
Maharashtra, 400059, India

You Broadband India Limited

You System Integration Private 
Limited

45.28

45.28

Equity shares

Equity shares

Connect (India) Mobile 
Technologies Private Limited

45.28

Equity shares

Suman Tower Plot No. 18, Sector No. 11, Gandhinagar, 
382011, Gujarat, India

Idea Cellular Services Limited

45.28

45.28

Equity shares

Equity shares 

Vodafone Network Pty Limited

50.00

Ordinary shares 

Vodafone Pty Limited

50.00

Ordinary shares 

Skyline Ikon, 1st Floor, 86/92, Andheri Kurla Road, Marol 
Naka, Andheri East, Mumbai, Maharashtra, 400059, India

Congo, The Democratic Republic of the
Building Comimmo II Ground Floor Right, 3157 Boulevard 
du 30 Juin, Commune de la Gombe, Kinshasa, DRC Congo, 
The Democratic Republic of the

Vodacash S.A 5

30.85

Ordinary shares

Vodafone Idea Limited

Czech Republic
U Rajské zahrady 1912/3, Praha 3, 130 00, Czech Republic

COOP Mobil s.r.o. 

33.33

Ordinary shares 

Egypt
23 Kasr El Nil St, Cairo, Egypt, 11211, Egypt

Vodafone House, Corporate Road, Prahladnagar, Off S. G. 
Highway, Ahmedabad, Gujarat, 380051, India

Vodafone Business Services 
Limited

Vodafone India Digital Limited

Vodafone Towers Limited

45.28

Equity shares

45.28

45.28

Equity shares

Equity shares

Wataneya Telecommunications 
S.A.E 

50.00

Ordinary shares 

Ireland
Two Gateway, East Wall Road, Dublin 3, Ireland

Germany
38 Berliner Allee, 40212, Düsseldorf, Germany

MNP Deutschland Gesellschaft 
bürgerlichen Rechts

33.33

Partnership
 share 

Nobelstrasse 55, 18059, Rostock, Germany

Verwaltung “Urbana Teleunion” 
Rostock GmbH 3

38.35

Ordinary shares 

Greece
43-45 Valtetsiou Str., Athens, Greece

Safenet N.P,A. 

24.97

Ordinary shares 

56 Kifisias Avenue & Delfwn , Marousi, 151 25

Tilegnous IKE

49.94

Ordinary shares 

Marathonos Ave 18 km & Pylou, Pallini, Attica, Pallini, Attica, 
15351, Greece

Victus Networks S.A. 

49.94

Ordinary shares 

Siro Limited 

50.00

Ordinary shares 

Italy
Via per Carpi 26/B, 42015, Correggio (RE), Italy

VND S.p.A.

35.00

Ordinary shares

Kenya
LR No. 13263, Safaricom House, Waiyaki Way,  
PO Box 66827-00800, Nairobi, Kenya

Safaricom PLC 6

26.13

Ordinary shares 

The Riverfront, 4th floor, Prof. David Wasawo Drive, Off 
Riverside Drive, Nairobi, Kenya

Vodacom Business (Kenya) 
Limited 5

48.40 Ordinary shares, 
Ordinary B shares

Lesotho
585 Mabile Road, Vodacom Park, Maseru, Lesotho

Vodacom Lesotho (Pty) Limited 5

48.40

Ordinary shares

Luxembourg
15 rue Edward Steichen, Luxembourg, 2540, Luxembourg

Tomorrow Street SCA 

50.00 Ordinary A shares, 
Ordinary B shares, 
Ordinary C shares 

Notes to the consolidated financial statements (continued) 
Notes:
1  Directly held by Vodafone Group Plc.
2  Branches.
3  Shareholding is indirect through Vodafone Kabel 

Deutschland GmbH.

4  The Group has rights that enable it to control the strategic 
and operating decisions of Vodacom Congo (RDC) S.A.
5  Shareholding is indirect through Vodacom Group Limited. 
The indirect shareholding is calculated using the 60.50% 
ownership interest in Vodacom.

6  At 31 March 2019 the fair value of Safaricom Plc was 

KES 1,103.8 billion (€9,764 million) based on the closing 
quoted share price on the Nairobi Stock Exchange.
Includes the indirect interest held through Vodafone 
Idea Limited.

7 

197

Vodafone Group Plc   
Annual Report 2019 

Company Name

% of share 
class held 
by Group 
Companies

Share Class

Company Name

% of share 
class held 
by Group 
Companies

Share Class

Netherlands
Assendorperdijk 2, 8012 EH Zwolle, The Netherlands

Zoranet Connectivity Services B.V. 

50.00

Ordinary shares

Avenue Ceramique 300, 6221 Kx, Maastricht, Netherlands

Vodafone Libertel B.V.

50.00

Ordinary shares

Boven Vredenburgpassage 128, 3511 WR, Utrecht, 
Netherlands

Amsterdamse Beheer- en 
Consultingmaatschappij B.V.

FinCo Partner 1 B.V.

LGE HoldCo V B.V.

LGE HoldCo VI B.V.

LGE Holdco VII B.V.

LGE HoldCo VIII B.V.

50.00

Ordinary shares

50.00

Ordinary shares

50.00

Ordinary shares

50.00

Ordinary shares

50.00

Ordinary shares

50.00

Ordinary shares

Vodafone Financial Services B.V.

50.00

Ordinary shares

Vodafone Nederland Holding I B.V.

50.00

Ordinary shares

Vodafone Nederland Holding II B.V.

50.00

Ordinary shares

VodafoneZiggo Group B.V.

50.00

Ordinary shares

VodafoneZiggo Group Holding B.V.

50.00

Ordinary shares

VZ Financing I B.V.

VZ Financing II B.V.

Ziggo B.V.

50.00

Ordinary shares

50.00

Ordinary shares

50.00

Ordinary shares

Ziggo Deelnemingen B.V.

50.00

Ordinary shares

Ziggo Finance 2 B.V.

Ziggo Holding B.V. (name changed 
to VodafoneZiggo Employment 
B.V. on 18 April 2019)

Ziggo Netwerk II B.V.

Ziggo Real Estate B.V.

Ziggo Services B.V.

50.00

Ordinary shares

50.00

Ordinary shares

50.00

Ordinary shares

50.00

Ordinary shares

50.00

Ordinary shares

Ziggo Services Employment B.V.

50.00

Ordinary shares

Ziggo Services Netwerk 2 B.V.

50.00

Ordinary shares

Ziggo Zakelijk Services B.V.

50.00

Ordinary shares

ZUM B.V.

50.00

Ordinary shares

Liberty Global Content 
Netherlands B.V.

50.00

Ordinary shares

Monitorweg 1, 1322 BJ Almere, Netherlands

Esprit Telecom B.V.

XB Facilities B.V.

50.00

Ordinary shares

50.00

Ordinary shares

Winschoterdiep 60, 9723 AB Groningen, Netherlands

Zesko B.V.

50.00

Ordinary shares

Ziggo Bond Company B.V.

50.00

Ordinary shares

Ziggo Netwerk B.V.

50.00

Ordinary shares

New Zealand
C/- The Office Of Minterellisonruddwatts, Level 20, Lumley 
Centre, 88 Shortland Street, Auckland, 1010, New Zealand

Rural Connectivity Group Limited 

33.33

Ordinary shares 

Level 1, Building C, 14-22 Triton Drive, Albany, New Zealand

TNAS Limited 

50.00

Ordinary shares 

Level 5, 151 Victoria Street West, Auckland 1010, 
New Zealand

Centurion GSM Limited 

24.99

Ordinary shares

Portugal
Av. D. João II, no. 34, 1998 – 031, Parque das Nações, Lisboa, 
Portugal

Celfocus – Solucoes Informaticas 
Para Telecomunicacoes S.A 

45.00

Ordinary shares 

Rua Pedro e Inês, Lote 2.08.01, 1990-075,  
Parque das Nações, Lisboa, Portugal

Sport TV Portugal, S.A. 

25.00 Nominative shares

Romania
Floor 3, Module 2, Connected Buildings III, Nr. 10A,  
Dimitrie Pompei Boulevard, Bucharest, Sector 2, Romania

Netgrid Telecom SRL 

50.00

Ordinary shares

Russian Federation
401, Building 3, 11, Promyshlennaya Street, Moscow 115 516

Autoconnex Limited 

35.00

Ordinary shares 

Seychelles
F20, 1st Floor, Eden Plaza, Eden Island, Seychelles

Cavalry Holdings Limited 5

East Africa Investments (Mauritius) 
Limited 5

29.64 Ordinary A shares 

29.64

Ordinary shares

South Africa
76 Maude Street, Sandton, Johannesberg, 2196, South Africa

Waterberg Lodge (Proprietary) 
Limited 5

30.25

Ordinary shares

Vodacom Corporate Park, 082 Vodacom Boulevard, 
Midrand, 1685, South Africa

Jupicol (Proprietary) Limited 5

42.35

Ordinary shares 

Storage Technology Services (Pty) 
Limited 5

30.85

Ordinary shares

Tanzania, United Republic of
15 Floor, Vodacom Tower, Ursino Estate, Plot No. 23, 
Bagamoyo Road, Dar es Salaam, Tanzania, United Republic 
of

Shared Networks Tanzania 
Limited 5

Vodacom Tanzania Public Limited 
Company 5

37.28

Ordinary shares 

37.28

Ordinary shares 

Plot No. 23, Ursino Estate, Bagamoyo Road, Dar es Salaam, 
Tanzania, United Republic of

M-Pesa Limited 5

Vodacom Tanzania Limited 
Zanzibar 5

31.06 Ordinary A shares, 
Ordinary B shares

37.28

Ordinary shares

37.28 Ordinary A shares, 
Ordinary B shares

Plot no. 77, Kipawa Kiwalani, Nyerere Road, PO Box 40954, 
Dar es Salaam, 12106, Tanzania, United Republic of

Mirambo Ltd 5

29.64

Ordinary shares 

United Kingdom
24/25 The Shard, 32 London Bridge Street, London, 
SE1 9SG, United Kingdom

Digital Mobile Spectrum Limited 

25.00

Ordinary shares 

Griffin House, 161 Hammersmith Road, London, W6 8BS, 
United Kingdom

Cable & Wireless Trade Mark 
Management Limited 

50.00 Ordinary B shares 

Hive 2, 1530 Arlington Business Park, Theale, Reading, 
Berkshire, RG7 4SA, United Kingdom

Cornerstone Telecommunications 
Infrastructure Limited 

50.00

Ordinary shares 

United States
2711 Centerville Road, Suite 400, Wilmington,  
DE 19808 Delaware

LG Financing Partnership 

Ziggo Financing Partnership 

50.00

50.00

Partnership 
interest 

Partnership 
interest 

Media Parkboulevard 2, 1217 WE Hilversum, Netherlands

Vodacom Trust Limited 5

OverviewStrategic ReportGovernanceFinancialsOther information198 Vodafone Group Plc   

Annual Report 2019 

32. Related undertakings (continued)

The table below shows selected financial data in respect of subsidiaries that have non-controlling interests that are material to the Group.

Summary comprehensive income information

Revenue
Profit/(loss) for the financial year
Other comprehensive (expense)/income
Total comprehensive income/(expense)
Other financial information
Profit/(loss) for the financial year allocated to non-controlling interests
Dividends paid to non-controlling interests
Summary financial position information
Non-current assets
Current assets
Total assets
Non-current liabilities
Current liabilities
Total assets less total liabilities
Equity shareholders’ funds
Non-controlling interests
Total equity

Statement of cash flows
Net cash flow from operating activities
Net cash flow from investing activities
Net cash flow from financing activities
Net cash flow
Cash and cash equivalents brought forward
Exchange gain/(loss) on cash and cash equivalents
Cash and Cash Equivalents

Vodacom Group Limited

2019 
€m

2018 
€m

Vodafone Egypt  
Telecommunications S.A.E. 

2019 
€m

2018 
€m

Vodafone Qatar Q.S.C.1
2018 
2019 
€m
€m

5,443
940
14
954

331
315

6,294
2,426
8,720
(1,904)
(2,320)
4,496
3,472
1,024
4,496

1,758
(556)
(1,410)
(208)
887
5
684

5,692
934
(8)
926

342
309

6,433
2,389
8,822
(2,151)
(2,104)
4,567
3,595
972
4,567

1,727
(541)
(879)
307
619
(39)
887

1,116
271
–
271

123
269

1,138
515
1,653
(43)
(1,009)
601
370
231
601

481
(109)
(314)
58
159
9
226

962
206
–
206

93
1

985
407
1,392
(46)
(522)
824
491
333
824

307
(145)
(55)
107
57
(5)
159

–
–
–
–

–
–

–
–
–
–
–
–
–
–
–

–
–
–
–
–
–
–

468
(40)
–
(40)

(31)
–

–
–
–
–
–
–
–
–
–

115
(119)
(33)
(37)
43
(6)
–

Note:
1  The Group sold its 51% interest in Vodafone Qatar Q.S.C. on 29 March 2018 (see note 26 “Acquisitions and disposals”). 

The voting rights held by the Group equal the Group’s percentage shareholding as shown on pages 191 to 197.

Notes to the consolidated financial statements (continued) 
 
199 Vodafone Group Plc   

Annual Report 2019 

33. Subsidiaries exempt from audit 

The following UK subsidiaries will take advantage of the audit exemption set out within section 479A of the 
Companies Act 2006 for the year ended 31 March 2019.

Name
Vodafone Finance Luxembourg Limited
Vodafone Finance Sweden
Vodafone Finance UK Limited
Vodafone Financial Operations
Vodafone Global Content Services Limited
Vodafone Hire Limited
Vodafone Holdings Luxembourg Limited
Vodafone Intermediate Enterprises Limited
Vodafone International Holdings Limited
Vodafone International Operations Limited
Vodafone Investment UK
Vodafone Investments Limited
Vodafone IP Licensing Limited
Vodafone Marketing UK
Vodafone Mobile Communications Limited
Vodafone Mobile Enterprises Limited
Vodafone Mobile Network Limited
Vodafone Nominees Limited
Vodafone Oceania Limited
Vodafone Overseas Finance Limited
Vodafone Overseas Holdings Limited
Vodafone Panafon UK
Vodafone Partner Services Limited
Vodafone Property Investments Limited
Vodafone Retail (Holdings) Limited
Vodafone Retail Limited
Vodafone UK Limited
Vodafone Worldwide Holdings Limited
Vodafone Yen Finance Limited
Vodaphone Limited
Vodata Limited
Woodend Group Limited
Your Communications Group Limited

Registration number
5754479
2139168
3922620
4016558
4064873
2936653
4200970
3869137
2797426
2797438
5798385
1530514
6846238
6858585
3942221
3961390
3961482
1172051
3973427
4171115
2809758
6326918
4012582
3903420
3381659
1759785
2227940
3294074
4373166
2373469
2502373
SC140935
4171876

Name
AAA (Euro) Limited
Aspective Limited
Astec Communications Limited
Cable & Wireless Aspac Holdings Limited
Cable & Wireless CIS Services Limited
Cable & Wireless Europe Holdings Limited
Cable & Wireless Global Business Services Limited
Cable & Wireless Global Holding Limited
Cable & Wireless UK Holdings Limited
Cable & Wireless Worldwide Limited
Cable & Wireless Worldwide Voice Messaging Limited
Cable and Wireless Nominee Limited
Central Communications Group Limited
Energis (Ireland) Limited
Energis Communications Limited
Energis Squared Limited
Legend Communications Limited
London Hydraulic Power Company
MetroHoldings Limited
ML Integration Group Limited
ML Integration Services Limited
Pinnacle Cellular Group Limited
Pinnacle Cellular Limited
Project Telecom Holdings Limited
Singlepoint (4U) Limited
The Eastern Leasing Company Limited
Thus Group Holdings Limited
Thus Group Limited
Voda Limited
Vodafone (New Zealand) Hedging Limited
Vodafone (Scotland) Limited
Vodafone 2
Vodafone 4 UK
Vodafone 5 Limited
Vodafone 5 UK
Vodafone 6 UK
Vodafone Americas 4
Vodafone Benelux Limited
Vodafone Business Solutions Limited
Vodafone Cellular Limited
Vodafone-Central Limited
Vodafone Connect Limited
Vodafone Consolidated Holdings Limited
Vodafone Corporate Limited
Vodafone Corporate Secretaries Limited
Vodafone Distribution Holdings Limited
Vodafone Enterprise Corporate Secretaries Limited
Vodafone Enterprise Equipment Limited
Vodafone Enterprise Europe (UK) Limited
Vodafone Euro Hedging Limited
Vodafone Euro Hedging Two
Vodafone Europe UK
Vodafone European Investments
Vodafone European Portal Limited

Registration number
3056112
3866545
2023193
4705342
2964774
4659719
3537591
3740694
3840888
7029206
1981417
3249884
4625248
NI035793
2630471
3037442
3923166
ZC000055
3511122
3252903
4087040
SC123629
SC127133
3891879
2795597
1672832
SC192666
SC226738
1847509
4158469
SC170238
4083193
6357658
6688527
2960479
8809444
6389457
4200960
2186565
896318
1913537
2225919
5754561
1786055
2357692
3357115
2303594
1648524
3137479
3954207
4055111
5798451
3961908
3973442

OverviewStrategic ReportGovernanceFinancialsOther information200 Vodafone Group Plc   

Annual Report 2019 

Other unaudited financial information

Prior year operating results 

This section presents our operating performance for the 2018 financial year compared to the 2017 financial year 
on an IAS 18 basis, providing commentary on how the revenue and the adjusted EBITDA performance of the 
Group and its operating segments developed over those years. The results for both years include the results 
of Vodafone India as discontinued operations following the agreement to combine it with Idea Cellular. 

Group1,2

Revenue

Service revenue
Other revenue
Adjusted EBITDA
Depreciation and amortisation
Adjusted EBIT
Share of result in associates and joint ventures5
Adjusted operating profit
Adjustments for:

Europe
€m
33,888
30,713
3,175
11,036
(8,181)
2,855
40
2,895

Rest of the 
World1
€m
11,462
9,501
1,961
3,757
(1,655)
2,102
351
2,453

Other3
€m
1,408
1,037
371
(56)
(74)
(130)
(2)
(132)

Eliminations
€m
(187)
(185)
(2)
–
–
–
–
–

Restructuring costs
Amortisation of acquired customer bases and brand intangible assets
Other income6
Operating profit

2018
€m
46,571
41,066
5,505
14,737
(9,910)
4,827
389
5,216

(156)
(974)
213
4,299

2017
€m
47,631
42,987
4,644
14,149
(10,179)
3,970
164
4,134

(415)
(1,046)
1,052
3,725

% change

Organic*
3.8
1.64

11.8

47.2

49.0

Reported
(2.2)
(4.5) 

4.2 

21.6 

26.2

Notes:
*   All amounts in the Our financial performance section marked with an “*” represent organic growth which presents performance on a comparable basis, both in terms of merger and acquisition 

activity and movements in foreign exchange rates. Organic growth is an alternative performance measure. See “Alternative performance measures” on page 231 for further details and 
reconciliations to the respective closest equivalent GAAP measure.

1  Group revenue and service revenue includes the results of Europe, Rest of the World, Other (which includes the results of partner markets) and eliminations. The Rest of the World region 

(previously Africa, Middle East and Asia Pacific) comprises the Vodacom and Other Markets operating segments. 2018 results reflect average foreign exchange rates of €1:£0.88, €1:INR 75.48, 
€1:ZAR 15.19, €1:TKL 4.31 and €1: EGP 20.84.

2   Service revenue, adjusted EBITDA, adjusted EBIT and adjusted operating profit are alternative performance measures which are non-GAAP measures that are presented to provide readers 
with additional financial information that is regularly reviewed by management and should not be viewed in isolation or as an alternative to the equivalent GAAP measure. See “Alternative 
performance measures” on page 231 for reconciliations to the closest respective equivalent GAAP measure and “Definition of terms” on page 250 for further details.

3   The “Other” segment primarily represents the results of shareholder recharges received from Vodafone Netherlands, VodafoneZiggo and Vodafone India, partner markets and the net result 

of unallocated central Group costs.

4  Excluding the impact of a German legal settlement.
5   Excludes amortisation of acquired customer bases and brand intangible assets of €0.4 billion (2017: €0.1 billion).
6  Year ended 31 March 2017 includes a €1.3 billion gain on the formation of the VodafoneZiggo joint venture in the Netherlands.

Revenue
Group revenue decreased 2.2% to €46.6 billion and service revenue 
decreased 4.5% to €41.1 billion. In Europe, organic service revenue 
increased 0.9%* and in the Rest of the World, organic service revenue 
increased by 7.7%*. Further details on the performance of these regions 
is set out below.

Adjusted EBITDA
Group adjusted EBITDA increased 4.2% to €14.7 billion, with organic 
growth in Europe and the Rest of the World partly offset by foreign 
exchange movements and the deconsolidation of Vodafone 
Netherlands following the creation of our joint venture “VodafoneZiggo”. 
The Group’s adjusted EBITDA margin improved by 1.9 percentage points 
to 31.6%. On an organic basis, adjusted EBITDA rose 11.8%* and the 
Group’s adjusted EBITDA margin increased by 2.2* percentage points 
driven by organic margin improvement in Europe.

Adjusted EBIT
Adjusted EBIT increased by 21.6% to €4.8 billion as a result 
of both strong adjusted EBITDA growth and lower depreciation and 
amortisation expenses. On an organic basis, adjusted EBIT increased 
by 47.2%* for the year. 

Operating profit
Adjusted EBIT excludes certain income and expenses that we have 
identified separately to allow their effect on the results of the Group 
to be assessed. The items that are included in operating profit but are 
excluded from adjusted EBIT are discussed below. 

The Group’s share of adjusted results in associates and joint ventures 
was €0.4 billion, up from €0.2 billion in the prior year due to higher 
contributions from VodafoneZiggo and Vodafone Hutchison Australia. 
Restructuring costs decreased by €0.2 billion due to the prior year 
including the impact of cost efficiency actions taken in Germany and 
the UK. Amortisation of intangible assets in relation to customer bases 
and brands is recognised under accounting rules after we acquire 
businesses and was €1.0 billion, largely unchanged compared to the 
prior year. Other income and expense were a €0.2 billion gain during 
the year compared to €1.1 billion in the prior year which included 
a €1.3 billion gain on the formation of VodafoneZiggo.

Including the above items, operating profit increased by €0.6 billion 
to €4.3 billion. Higher adjusted EBIT and share of adjusted results 
in associates and joint ventures and lower restructuring costs more than 
offset the inclusion of the gain on the formation of the VodafoneZiggo 
joint venture in the prior year.

Note:
*  All amounts in the Operating Results section marked with an “*” represent organic growth 

which presents performance on a comparable basis, both in terms of merger and acquisition 
activity and movements in foreign exchange rates. Organic growth is an alternative 
performance measure. See “Alternative performance measures” on page 231 for further 
details and reconciliations to the respective closest equivalent GAAP measure.

201 Vodafone Group Plc   

Annual Report 2019 

Europe

Year ended 31 March 2018
Revenue

Service revenue
Other revenue
Adjusted EBITDA
Adjusted operating profit
Adjusted EBITDA margin

Year ended 31 March 2017
Revenue

Service revenue
Other revenue
Adjusted EBITDA
Adjusted operating profit
Adjusted EBITDA margin

Germany
€m

10,847
10,262
585
4,010
1,050
37.0%

10,600
10,006
594
3,617
568
34.1%

Italy
€m

6,204
5,302
902
2,329
1,049
37.5%

6,101
5,247
854
2,229
948
36.5%

UK
€m

Spain
€m

Other Europe
€m

Eliminations
€m

Europe
€m

Reported

% change

Organic*

7,078
6,094
984
1,762
168
24.9%

6,925
6,632
293
1,212
(542)
17.5%

4,978
4,587
391
1,420
163
28.5%

4,973
4,507
466
1,360
180
27.3%

4,941
4,625
316
1,515
465
30.7%

6,128
5,756
372
1,865
736
30.4%

(160)
(157)
(3)
–
–

(177)
(173)
(4)
–
–

33,888
30,713
3,175
11,036
2,895
32.6%

34,550
31,975
2,575
10,283
1,890
29.8%

(1.9)
(3.9)

7.3
53.2

(5.2)
(4.2)

(1.9)
(1.9)

3.0
0.9

13.0
86.3

(0.4)
0.6

3.1
(5.0)

Germany
Service revenue grew 2.6%* or 1.6%* excluding the benefit in Q4 
of a one-off fixed line legal settlement. This performance was driven 
by strong contract customer base growth in both mobile and fixed, 
partially offset by regulatory drags. Excluding regulation and the legal 
settlement, service revenue grew by 2.5%*. Q4 service revenue grew 
5.9%*, or 1.8%* excluding the legal settlement, a slower rate of growth 
than in Q3 (2.5%*). This reflected a tough prior year comparator, 
particularly in wholesale, which more than offset the benefit from fully 
lapping the MTR cut implemented on 1 December 2016. 

Mobile service revenue grew 0.4%* or 1.8%* excluding regulation. 
This was driven by a higher contract customer base, which more than 
offset lower contract ARPU (driven by a mix shift towards SIM-only/
multi-SIM family contracts and regulation) and lower wholesale 
revenues. Q4 mobile service revenue grew 0.3%* (Q3: 1.8%*), with 
minimal impact from regulation. This slowdown in quarterly trends 
primarily reflects the lapping of strong wholesale MVNO revenues 
in the prior year. Our commercial performance in the year was strong 
as we added 657,000 contract customers (2016/17: 212,000). This was 
driven by higher activity in direct channels, lower contract churn and the 
continued success of our Gigacube fixed-wireless proposition. Our 4G 
population coverage is now 92% with the ability to offer 500Mbps 
in 40 cities, and we are currently piloting 1Gbps services in four cities. 
Our customer service was recently ranked 1st by “Connect” for overall 
service quality, consistent with our market-leading NPS ranking.

Fixed service revenue grew by 6.1%* or 3.5%* excluding the legal 
settlement. This was supported by good customer base growth. 
Quarterly service revenue trends (excluding the legal settlement) 
improved to Q4: 4.2%* (Q3: 3.5%*). During the year we added 362,000 
broadband customers, of which 258,000 were on cable with the rest 
on DSL. Customer demand for our high speed propositions increased, 
with over 70% of cable gross adds in Q4 now taking our 200Mbps 
to 500Mbps offers. Our TV base remained stable at 7.7 million. 
Our convergence momentum continued to improve, supported by our 
GigaKombi proposition, and we added 278,000 converged customers 
in the year, taking our total consumer converged customer base 
to 700,000.

European revenue decreased by 1.9%. Foreign exchange movements 
contributed a 0.8 percentage point negative impact and the 
deconsolidation of Vodafone Netherlands contributed a 4.1 percentage 
point negative impact, offset by 3.0% organic growth. Service revenue 
increased by 0.9%* or 0.6%* excluding a legal settlement in Germany 
in Q4, driven by strong fixed customer growth and the benefit of the 
Group’s “more-for-more” mobile propositions in several markets, which 
offset increased regulatory headwinds following the implementation 
of the EU’s “Roam Like At Home” policy in June and the impact of the 
introduction of handset financing in the UK. Excluding regulation and 
UK handset financing, as well as a legal settlement in Germany in Q4, 
service revenue growth was 2.0%* (Q3: 1.9%*, Q4: 1.7%*).

Adjusted EBITDA increased 7.3%, including a 5.1 percentage point 
negative impact from the deconsolidation of Vodafone Netherlands 
and a 0.6 percentage point negative impact from foreign exchange 
movements. On an organic basis, adjusted EBITDA increased 13.0%*, 
supported by the benefit of the introduction of handset financing in the 
UK, regulatory settlements in the UK and a legal settlement in Germany. 
Excluding these items, as well as the net impact of roaming, adjusted 
EBITDA grew by 7.9*, reflecting operating leverage and tight cost control 
through our “Fit for Growth” programme.

Adjusted EBIT increased by 86.3%*, reflecting strong adjusted EBITDA 
growth and stable depreciation and amortisation expenses.

Revenue – Europe

Service revenue
Germany
Italy
UK
Spain
Other Europe
Europe

Adjusted EBITDA
Germany
Italy
UK
Spain
Other Europe
Europe
Europe adjusted 
operating profit

Reported
 change
%
(1.9)

Other activity
(including M&A)
pps
4.1

Foreign 
exchange 
pps
0.8

Organic*
change 
%
3.0

2.6
1.0
(8.1)
1.8
(19.6)
(3.9)

10.9
4.5
45.4
4.4
(18.8)
7.3

53.2

–
0.2
0.1
0.3
22.9
4.0

(0.1)
0.1
(1.2)
0.6
26.8
5.1

–
–
4.5
–
(0.4)
0.8

(0.1)
–
7. 6
–
(0.3)
0.6

2.6
1.2
(3.5)
2.1
2.9
0.9

10.7
4.6
51.8
5.0
7.7
13.0

34.8

(1.7)

86.3

OverviewStrategic ReportGovernanceFinancialsOther information202 Vodafone Group Plc   

Annual Report 2019 

Prior year operating results (continued)

Adjusted EBITDA grew 10.7%* or 8.3%* excluding the legal settlement. 
This was driven by service revenue growth, our focus on more profitable 
direct channels, and a reduction in operating costs of 2.3%* despite the 
strong growth in customer numbers. Our adjusted EBITDA margin was 
37.0% and the adjusted EBITDA margin improved by 2.9 percentage 
points, or 2.4 percentage points excluding the legal settlement.

Italy
Service revenue grew 1.2%* supported by strong customer base 
growth in fixed line, partly offset by lower mobile revenues. Q4 service 
revenue grew 0.7%* (Q3: -0.4%*), with the quarterly improvement led 
by mobile. In April 2018 we implemented a shift from 28-day billing 
to “solar” monthly billing across all products, however the antitrust 
authority (AGCOM) blocked the related change in monthly pricing; 
subsequently, we announced new price plans, which were implemented 
at the end of May 2018.

Mobile service revenue declined 1.0%*, driven by intense price 
competition in the prepaid market and the lapping of pricing actions 
from the prior year. Promotional activity in the prepaid segment 
remained high, driven by aggressive “below-the-line” offers. During the 
year we launched new segment led propositions and personalised 
offers, which helped to improve our sales mix and customer retention, 
supporting prepaid ARPU despite a competitive environment. We also 
retained our market leading network and NPS position in consumer and 
enterprise. Q4 mobile service revenue declined 1.5%* (Q3: -2.9%*). 

Fixed line service revenue grew 12.4%* driven by continued strong 
customer base growth and higher ARPU. This strong momentum was 
maintained in Q4 with service revenue growth of 11.1%* (Q3: 12.0%*). 
We added a record 307,000 broadband households in the year to reach 
a total broadband customer base of 2.5 million. Through our owned 
NGN footprint and strategic partnership with Open Fiber, we now 
cover 5.3 million marketable households. In April 2018, we announced 
an extension to our wholesale partnership with Open Fiber, enabling 
us to provide FTTH services to 9.5m households (271 cities) by 2022, 
at attractive commercial terms. During the year, we launched our new 
converged proposition “Vodafone One”, providing customers with 
a single fibre and 4.5G offer that can be enriched via Vodafone TV as well 
as exclusive advantages for family members. We added 268,000 
converged consumer customers in the year, taking our total base 
to 743,000.

Adjusted EBITDA grew 4.6%*, with a 1.0 percentage point improvement 
in adjusted EBITDA margin to 37.5%. This was driven by revenue growth 
and tight cost control, having delivered a 6.0%* reduction in operating 
costs in the year.

UK
Service revenue declined 3.5%*, impacted by the drag from handset 
financing which weighed on organic service revenue by 2.5 percentage 
points. Excluding the impact of handset financing and regulatory 
drags, service revenue grew 0.3%*, with trends improving throughout 
the year, driven by improvements in consumer mobile and fixed line, 
largely offset by continued declines in Enterprise fixed. Q4 service 
revenue declined 3.4%* (Q3: -4.8%*), including an increased drag from 
handset financing of 4.4 percentage points (Q3: 3.6 percentage points). 
Excluding the impact from handset financing and regulation, Q4 service 
revenue grew 1.4%* (Q3: 0.4%*).

Mobile service revenue declined 4.2%*, but grew 0.7%* excluding 
the impact of handset financing and regulation. This underlying 
growth was supported by more-for-more actions, a better inflow mix 
of higher-value customers, and RPI-linked consumer price increases. 
Enterprise continued to decline in a competitive market, however ARPU 
trends improved with an increasing proportion of customers adopting 
our bespoke SoHo tariffs. Q4 mobile service revenue declined 5.7%* 
(Q3: 5.2%*), but grew 0.7%* (Q3: 1.6%*) excluding handset financing 
and regulation. Our operational performance during the year improved, 
resulting in our best ever network performance and customer net 
promoter scores. Our 4G network coverage is now 99%, and we are 
well positioned for the evolution to 5G having acquired the largest 
share of 3.4GHz spectrum (50MHz) in the recent UK auction. We added 
106,000 contract customers in the year excluding Talkmobile, our low 
end mobile brand which is being phased out.

Fixed line service revenue declined 1.1%*, with strong customer 
momentum in consumer broadband being more than offset 
by competitive pricing pressure and a lower customer base in enterprise. 
In Q4 service revenue returned to growth (Q4: 3.6%*, Q3: -3.6%*), 
supported by the timing of project work in Enterprise and record 
consumer broadband net additions of 65,000 (Q3: 39,000), making 
us the fastest growing operator in the UK broadband market. In total 
we now serve 382,000 broadband customers. 

Adjusted EBITDA grew 51.8%* and the adjusted EBITDA margin was 
24.9%. Excluding the impact of handset financing and regulatory 
settlements in the year, adjusted EBITDA grew by 1.4%* and the 
adjusted EBITDA margin improved 0.3* percentage points as out-of-
bundle roaming declines were more than offset by lower operating 
costs delivered through our Fit for Growth programme. In total 
we delivered a 4.9% reduction in operating costs year-on-year.

Other unaudited financial information (continued)203 Vodafone Group Plc   

Annual Report 2019 

Spain
Service revenue grew by 2.1%*. This was driven by a higher customer 
base in both mobile and fixed and our more-for-more tariff refresh 
at the start of the year, partly offset by increased promotional activity 
particularly in the value segment. In Q4 promotional activity moderated 
but the market remained highly competitive driven by value players 
offering aggressive prices and handset subsidies. Interconnect revenues 
also fell following an MTR cut on 1 February. As a result, Q4 service 
revenue grew 1.0%* (Q3: 2.0%*).

We continued to grow our customer base adding 164,000 mobile 
contract customers, 109,000 fixed broadband households and 51,000 
TV households in the year, however high competitive intensity in Q4 
led to an increase in churn and a decline in our broadband and TV base. 
Vodafone One, our fully integrated fixed, mobile and TV service, reached 
2.5 million households by the end of the year, up 154,000 year-on-year. 
Consumer converged revenues grew by 13.7%* and now represent 59% 
of total consumer revenue.

We maintained our market leading NPS position in consumer, 
and further improved our market leading network position during 
the year. This was reflected in the latest independent network tests 
by P3 which showed we had extended our overall lead across both 
voice and data. Our 4G coverage is now 96%. In fixed, including our 
commercial wholesale agreement with Telefónica, our NGN footprint 
now covers 20.5 million households (of which 10.3 million are on-net). 
We continued to deploy DOCSIS 3.1 in our cable footprint, enabling 
us to deliver broadband speeds of up to 1Gbps to 7.9 million households 
by the end of the year. We expect to complete the DOCSIS 3.1 rollout 
in the first half of fiscal 2018/19.

Adjusted EBITDA grew 5.0%*, and the adjusted EBITDA margin improved 
by 1.2 percentage points to 28.5%. This improvement was driven 
by service revenue growth and lower commercial and operating costs; 
these more than offset higher content, roaming and wholesale access 
costs. Operating costs were 2.5%* lower year-on-year, reflecting the 
impact of our Fit for Growth programme.

Other Europe
Service revenue grew 2.9%* with all of the larger markets growing 
during the year (excluding the impact of an MTR cut in Ireland). 
Quarterly service revenue trends were broadly stable at 3.3%* 
in Q4 (Q3: 2.9%*). Adjusted organic EBITDA grew 7.7%* in the year, 
and adjusted EBITDA margin grew 0.3 percentage points to 30.7% 
reflecting continued strong cost control. 

In Ireland service revenue declined 0.2%*, but grew 1.3%* excluding 
the impact of regulation, supported by fixed customer growth. 
Portugal service revenue grew 4.6%* driven by a return to growth 
in mobile, and continued strong customer growth in fixed. In Greece, 
service revenue grew by 3.7%*, driven by ARPU growth in consumer 
mobile and strong fixed customer base growth. In January 2018, 
we announced the acquisition of fixed and mobile telecommunications 
provider CYTA Hellas for a total enterprise value of €118 million. 
This acquisition provides further scale and momentum to our fixed 
line and convergence strategy in Greece. The transaction completed 
on 11 July 2018.

VodafoneZiggo joint venture
The results of VodafoneZiggo (in which Vodafone owns a 50% stake), 
are reported here on a US GAAP basis, broadly consistent with 
Vodafone’s accounting policies.

Total revenue declined by 3.8%, or by 2.2% excluding the impact 
of regulation. This reflected intense price competition in mobile, 
particularly in the SoHo segment, partially offset by growth in fixed 
line driven by higher RGUs and ARPU. In Q4 revenues declined 
2.9% (Q3: 3.7%) or 1.5% (Q3: -1.9%) excluding regulation. Within this 
mobile declined 12.5% (Q3: -12.4%) and fixed grew 1.3% (Q3: 0.6%). 
Excluding the drags from regulation, a mix-shift towards SIM-only sales 
and convergence discounts, mobile revenue was stable.

We gained good commercial momentum during the year, supported 
by our new converged offers. We added 924,000 converged customers, 
equivalent to 28% of our fixed customer base, with these households 
using a total of 1.3 million mobile SIMs, including 62% of Vodafone- 
branded consumer contract customers. This strong take up of our 
converged products is contributing to a higher customer NPS and 
a significant reduction in churn across both mobile and fixed. In Q4 
we recorded mobile contract net additions of 35,000 (Q3: 14,000), 
excluding the impact of discontinued non-revenue generating 
secondary SIMs as part of the migration of former Ziggo mobile 
subscribers to Vodafone. In fixed broadband we maintained our good 
momentum, adding 12,000 customers (Q3: 26,000).

Adjusted EBITDA declined 3.8%, as lower revenues were partly offset 
by lower equipment expenses as a result of new consumer credit 
regulations which increased the proportion of SIM-only sales during 
the year. In Q4, adjusted EBITDA was down 0.6% year-on-year despite 
lower revenues, reflecting lower interconnect and roaming costs, lower 
equipment expenses, and operating cost savings from integration 
activities. We have continued to make good progress on integrating the 
business, and remain on track to deliver total annualised cost synergies 
of at least €210 million by 2021. Net third party debt and capital lease 
obligations was €10.1 billion at year-end, equivalent to 5.4x annualised 
adjusted EBITDA (last two quarters annualised).

During 2018 financial year, Vodafone received €220 million in dividends 
from the joint venture, €55 million in interest payments on the 
shareholder loan and €100 million of principal repayments on the 
shareholder loan, which reduced to €900 million. For calendar year 
2018, VodafoneZiggo expects stabilising adjusted EBITDA, supporting 
total cash returns of €600–800 million to its parents. As a result, 
we expect to receive total cash returns (including dividends, interest 
payments and shareholder loan repayments) of €300–400 million 
during the 2018 calendar year from the joint venture.

OverviewStrategic ReportGovernanceFinancialsOther information204 Vodafone Group Plc   

Annual Report 2019 

Prior year operating results (continued)
Rest of the World1

Year ended 31 March 2018
Revenue

Service revenue
Other revenue
Adjusted EBITDA
Adjusted operating profit
Adjusted EBITDA margin

Year ended 31 March 2017
Revenue

Service revenue
Other revenue
Adjusted EBITDA
Adjusted operating profit
Adjusted EBITDA margin

Vodacom
€m

Turkey
€m

Other Markets
€m

Eliminations
€m

Rest of the World
€m

Reported

% change

Organic*

5,692 
4,656 
1,036 
2,203 
1,594 
38.7%

5,294 
4,447 
847 
2,063 
1,381 
39.0%

2,845 
2,146 
699 
644 
270 
22.6%

3,052 
2,310 
742 
646 
215 
21.2%

2,925 
2,699 
226 
910 
589 
31.1%

3,427 
3,199 
228 
1,145 
642 
33.4%

–
–
–
–
–

–
–
–
–
–

11,462 
9,501 
1,961 
3,757 
2,453 
32.8%

11,773 
9,956 
1,817 
3,854 
2,238 
32.7%

(2.6)
(4.6)

(2.5)
9.6 

(1.0)
(0.9)

4.0
15.3

9.4 
7.7 

8.6 
17.9 

7.4
7.7

13.2
25.2

Note:
1  Previously Africa, Middle East and Asia Pacific (‘AMAP’).

Revenue in the Rest of the World decreased 2.6%, with strong organic 
growth offset by an 11.5 percentage point adverse impact from foreign 
exchange movements, particularly with regards to the Turkish lira and 
Egyptian pound. On an organic basis service revenue was up 7.7%* 
driven by strong commercial momentum in South Africa, Turkey 
and Egypt.

Adjusted EBITDA decreased 2.5%, including a 10.8 percentage point 
adverse impact from foreign exchange movements. On an organic basis, 
adjusted EBITDA grew 8.6%*, driven by service revenue growth and 
a continued focus on cost control and efficiencies to offset inflationary 
pressures. Adjusted EBIT increased 11.6%*.

Other 
activity
(including
M&A)
pps

Reported
 change
%

Foreign 
exchange 
pps

Organic*
change 
%

(2.6)

0.5 

11.5 

9.4 

4.7 
(7.1)
(15.6)
(4.6)

6.8 
(0.3)
(20.5)
(2.5)

–
0.1 
2.1 
0.6 

–
0.3 
0.3 
0.3 

0.3 
21.1 
21.1 
11.7 

(0.3)
22.6 
24.6 
10.8 

5.0 
14.1 
7.6 
7.7 

6.5 
22.6 
4.4 
8.6 

Revenue – Rest of the 
World

Service revenue
Vodacom
Turkey
Other Markets
Rest of the World

Adjusted EBITDA
Vodacom
Turkey
Other Markets
Rest of the World

Adjusted operating 
profit – Rest of the World

9.6 

(1.6)

9.9 

17.9 

Vodacom
Vodacom Group service revenue grew 5.0%*, supported by strong 
customer additions and data growth in South Africa, as well as growing 
data demand and M-Pesa in Vodacom’s International operations. 
Q4 service revenue grew by 5.8%* (Q3: 5.3%*), supported by improved 
data growth despite out-of-bundle rates being reduced in South 
Africa during Q3 and the continued strong performance of our 
International operations.

In South Africa, service revenue grew 4.9%*, improving to 5.2%* in Q4 
(Q3: 4.9%*). This was supported by continued strong customer base 
growth resulting from our effective segmentation and bundle strategy. 
We added 3.2 million prepaid customers in the year (excluding the 
impact of a change in disconnection policy in Q3), taking our total 
prepaid customer base to 44.8 million, an increase of 7.6% year-on-year. 
Our bundle strategy continued to deliver strong results, supported 
by big data applications to deliver personalised bundle offers. In total 
we now have 18.7 million bundle users, up 13.9% year-on year, and sold 
a total of 2.3 billion bundles, an increase of 51% year-on-year.

Data revenue grew 12.8%* in the year and now represents 43% of total 
service revenue. In October, we took the decision to reduce out-of-
bundle data rates by up to 50% and increase bundles sizes in order 
to improve customer experience and stimulate data take-up. We are 
successfully managing this pricing migration, as demonstrated by the 
acceleration in data revenue growth in Q4 to 13.1%* (Q3: 8.7%*). 
Voice revenues declined 4.6%*, an improvement on the prior year, 
reflecting the success of our personalised bundle strategy through 
our “Just 4 You” platform. Our mobile network has now reached 80% 
4G population coverage, and we also maintained our market leading 
NPS position.

Vodacom’s International operations outside of South Africa, which 
represent 22.2% of Vodacom Group service revenue, grew 8.3%* 
in the year and 11.1%* in Q4 (Q3: 10.4%*). Service revenue growth 
accelerated in the second half of the year supported by strong growth 
in Mozambique and Lesotho, an improved performance in the DRC 
and sustained growth in Tanzania. This improvement was driven 
by strong data growth and by M-Pesa, which now contributes 23.8% 
of International revenues and grew 24% in the year. In total we added 
2.5 million customers in the year, reaching 32.2 million, up 8.6% 
year-on-year. In each of these markets we are No.1 for customer NPS.

Vodacom’s adjusted EBITDA grew by 6.5%*, reflecting revenue 
growth and good cost control. Adjusted EBITDA margins declined 
by 0.3 percentage points to 38.7%, primarily due to strong growth 
in handset sales.

Other unaudited financial information (continued)205 Vodafone Group Plc   

Annual Report 2019 

Turkey
In Turkey, service revenue grew 14.1%* supported by good growth 
in consumer contract and data revenue, outstripping local price inflation 
of 11% in the year. Organic adjusted EBITDA grew 22.6%* and adjusted 
EBITDA margin improved by 1.4 percentage points to 22.6%, driven 
by revenue growth and improved cost control.

Other Markets
Service revenue grew 7.6%*, with strong local currency growth in Egypt. 
This growth excludes the contribution of Vodafone Qatar in all periods, 
following the sale of our 51% stake in March 2018 for a total cash 
consideration of €301 million. Organic adjusted EBITDA grew 4.4%* 
and the organic adjusted EBITDA margin declined by 1.0* percentage 
points to 31.1% driven by good cost control which was more than offset 
by inflationary pressures.

Egypt service revenue grew by 20.7%* with successful segmented 
campaigns, rising data penetration and price increases supporting 
higher ARPU, combined with strong customer base growth. 
This significantly exceeded local price inflation of 13%. Organic adjusted 
EBITDA grew 14.9%* and adjusted EBITDA margin declined by 1.4 
percentage points to 43.0% as revenue growth and strong cost 
discipline were more than offset by inflationary pressures.

In New Zealand, service revenue declined 0.5%*, with growth in mobile 
offset by pressure in fixed. We continue to explore a potential Initial 
Public Offering (‘IPO’) of Vodafone New Zealand.

Associates and joint ventures
Vodafone Hutchison Australia (‘VHA’) continued to perform well 
in a competitive environment, with local currency service revenue 
growth of 0.8% during year. This was driven by growth in our mobile 
contract customer base. Local currency adjusted EBITDA excluding 
changes in pricing structure for new mobile phone plans grew 1.9%, 
supported by revenue growth and strong commercial cost discipline.

Our stake in Indus Towers Limited (‘Indus Towers’), the Indian towers 
company in which Vodafone owned a 42% interest during the year, 
achieved local currency revenue growth of 6.8% and adjusted EBITDA 
growth of 4.7%. In total, Indus Towers paid dividends of €138 million 
to the Group during the year.

On 25 April 2018, Vodafone, Bharti Airtel Limited (‘Bharti Airtel’) and Idea 
announced the merger of Indus Towers into Bharti Infratel Limited 
(‘Bharti Infratel’), creating a combined company that will own the 
respective businesses of Bharti Infratel and Indus Towers. Bharti Airtel 
and Vodafone will jointly control the combined company, in accordance 
with the terms of a new shareholders’ agreement. Vodafone will 
be issued with 783.1 million new shares in the combined company, 
in exchange for its shareholding in Indus Towers. On the basis that (a) 
Providence decides to sell 3.35% of its 4.85% shareholding in Indus 
Towers for cash and (b) Idea Group decides to sell its full 11.15% 
shareholding in Indus Towers for cash, these shares would be equivalent 
to a 29.4% shareholding in the combined company. The final number 
of shares issued to Vodafone will be subject to closing adjustments, 
including but not limited to movements in net debt and working capital 
for Bharti Infratel and Indus Towers. The transaction is conditional 
on regulatory and other approvals and is expected to close before the 
end of the financial year ending 31 March 2019.
India1
On 20 March 2017, Vodafone announced an agreement to combine 
its subsidiary, Vodafone India (excluding its 42% stake in Indus Towers), 
with Idea Cellular. The combined company will be jointly controlled 
by Vodafone and the Aditya Birla Group. Vodafone India has been 
classified as discontinued operations for Group reporting purposes. 
From an operational perspective, the Group remains highly focused 
on the management of the business and committed to its success, both 
prior to the completion of the merger and thereafter. 

The results of Vodafone India are detailed below.

Revenue

Service revenue
Other revenue

Direct costs
Customer costs
Operating expenses
Adjusted EBITDA
Depreciation and amortisation
Adjusted operating profit
Adjustments for:

Impairment loss2
Other income and expense3
Other

Operating profit/(loss)
Adjusted EBITDA margin

2018
€m
4,670
4,643
27
(1,165)
(282)
(2,193)
1,030
(40)
990

–
416
(107)
1,299
22.1%

2017
€m
5,853
5,834
19
(1,583)
(313)
(2,361)
1,596
(1,116)
480

(4,515)
–
(136)
(4,171)
27.3%

Reported
(20.2)
(20.4)

% change

Organic*
(18.5)
(18.7)

(35.5)

(34.5)

106.3

110.7

Notes:
1  The results of Vodafone India are classified as discontinued operations in accordance 

with IFRS.

2  2017 includes a gross impairment charge of €4.5 billion (€3.7 billion net of tax) recorded 
in respect of the Group’s investment in India. In addition, in 2018 we recorded a non-cash 
re-measurement charge of €3.2 billion (€2.2 billion net of tax) in respect of Vodafone 
India’s fair value less costs of disposal, as set out in note 7 “Discontinued operations, assets 
and liabilities held for sale” for further details. 
Includes the profit on disposal of Vodafone India’s standalone tower business to ATC 
Telecom during the year ended 31 March 2018 (2017: €nil).

3 

Service revenue declined 18.7%* as a result of intense price competition 
following the arrival of the new entrant. During the second half of the 
year the market leader increased the competitiveness of its tariffs, 
triggering further price reductions by the new entrant in the fourth 
quarter. This was further exacerbated by cuts to both domestic and 
international MTR rates in the second half of the year. Excluding the 
impact of regulation, service revenue declined 14.0%*. In Q4 service 
revenue declined by 21.2%* (Q3: -23.1%*), or by 9.4%* ex-regulation 
(Q3: -14.2%*). On a sequential basis, local currency service revenues 
excluding regulation declined 3.8% quarter-on-quarter.

Adjusted EBITDA declined 34.5%*, with a 5.2 percentage point 
deterioration in adjusted EBITDA margin to 22.1%. This reflected 
lower revenues, partially offset by significant cost actions and 
a provision release in the fourth quarter following positive legal 
judgements. These cost initiatives included active network site sharing, 
the renegotiation of tower maintenance contracts and the closure 
of sites with low utilisation.

During the year we continued to invest in network quality in our 
leadership circles, with a capital expenditure/sales ratio of 20.4%. 
We added 48,500 sites in the year, supporting our leading network-NPS 
scores. As a result of this investment we were able to carry 4.5x more 
data traffic than last year.

Net debt in India was €7.7 billion at the end of the period, down from 
€8.7 billion at the end of the prior financial year due to the positive 
translation impact of closing foreign exchange rates on the debt balance 
of €1.2 billion and proceeds from the sale of Vodafone India’s standalone 
towers to American Tower Corporation of €0.5 billion, partially offset 
by negative free cash flow of €0.2 billion and accrued interest expense 
of €0.3 billion.

Following the completion of Idea’s equity raising in February 2018, 
under the terms of the merger agreement the Group intended to inject 
up to €1 billion of incremental equity into India, net of the proceeds 
of the sale of a stake in the joint venture to the Aditya Birla Group, prior 
to completion. In the event that the joint venture partners decide to put 
in additional funding in the future, the Group would draw upon the value 
of its stake in Indus Towers. The merger completed on 31 August 2018.

OverviewStrategic ReportGovernanceFinancialsOther information206 Vodafone Group Plc   

Annual Report 2019 

Company statement of financial position of Vodafone Group Plc
at 31 March

Fixed assets
Shares in Group undertakings
Current assets
Debtors: amounts falling due after more than one year
Debtors: amounts falling due within one year
Other investments
Cash at bank and in hand

Creditors: amounts falling due within one year
Net current assets/(liabilities)
Total assets less current liabilities
Creditors: amounts falling due after more than one year

Capital and reserves
Called up share capital
Share premium account
Capital redemption reserve
Other reserves
Own shares held
Profit and loss account1
Total equity shareholders’ funds

Note

2019 
€m 

2018
€m 

2 

83,773 

83,728

3

3

4

5

5

6

3,439 
243,424 
2,301 
178 
249,342 
(239,205)
10,137
93,910 
(48,149)
45,761 

4,796 
20,381 
111 
4,797 
(8,010)
23,686 
45,761 

2,480
221,233
1,945
174
225,832
(229,396)
(3,564)
80,164
(34,332)
45,832

4,796
20,380
111
2,646
(8,598)
26,497
45,832

Note:
1  The profit for the financial year dealt with in the financial statements of the Company is €986 million (2018: loss of €253 million).

The Company financial statements on pages 206 to 213 were approved by the Board of Directors and authorised for issue on 14 May 2019 and were 
signed on its behalf by:

Nick Read 
Chief Executive 

Margherita Della Valle
Chief Financial Officer

The accompanying notes are an integral part of these financial statements.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
207 Vodafone Group Plc   

Annual Report 2019 

Company statement of changes in equity of Vodafone Group Plc
For the years ended 31 March

1 April 2017 

Issue or reissue of shares4
Loss for the financial year
Dividends
Capital contribution given relating to share-based payments5
Contribution received relating to share-based payments
Repurchase of treasury shares6
Other movements7
31 March 2018 

Issue or re-issue of shares4
Issue of mandatory convertible bonds8
Profit for the financial year
Dividends
Capital contribution given relating to share-based payments5
Contribution received relating to share-based payments
Repurchase of treasury shares6
Other movements7
31 March 2019

Called up 
share
capital
€m
4,796

Share
premium 
account1
€m
20,379

Capital 
redemption
reserve1
€m
111

–
–
–
–
–
–
–

1
–
–
–
–
–
–
4,796 20,380

–
–
–
–
–
–
–
–

1
–
–
–
–
–
–
–
4,796 20,381

–
–
–
–
–
–
–
111

–
–
–
–
–
–
–
–
111

Other 
reserves1
€m
4,385

(1,742)
–
–
130
(127)
–
–
2,646

(1,742)
3,848
–
–
137
(92)
–
–
4,797

Reserve for 
own
shares2
€m

Profit and loss 
account3
€m
(8,739) 31,048

Total equity
shareholders’
funds
€m
51,980

1,876
–
–
–
–
(1,735)
–

135
(253)
(3,961)
130
(127)
(1,735)
(337)
(8,598) 26,497 45,832

–
(253)
(3,961)
–
–
–
(337)

1,834
–
–
–
–
–
(1,246)
–

93
–
3,848
–
986
986
(4,022)
(4,022)
137
–
(92)
–
(1,246)
–
225
225
(8,010) 23,686 45,761

4 

Notes:
1  These reserves are not distributable.
2  Own shares relate to treasury shares which are purchased out of distributable profits and therefore reduce reserves available for distribution.
3  The Company has determined what is realised and unrealised in accordance with the guidance provided by ICAEW TECH 2/10 and the requirements of UK law. In accordance with UK Companies 
Act 2006 s831(2), a public company may make a distribution only if, after giving effect to such distribution, the amount of its net assets is not less than the aggregate of its called up share capital 
and non-distributable reserves.
Includes the reissue of 729.1 million of shares (€1,742 million) in August 2017 in order to satisfy the first tranche of the mandatory convertible bond and the reissue of 799.1 million 
(€1,742 million) in February 2019 in order to satisfy the second tranche of the mandatory convertible bond. 
Includes €4 million tax credit (2018: €8 million credit).

5 
6  These represent the irrevocable and non-discretionary share buyback programmes, announced on 25 August 2017 and 28 January 2019.
7 

Includes the impact of the Company’s cash flow hedges with €1,555 million net gain deferred to other comprehensive income during the year (2018: €1,811 million net loss; 2017: €787 million 
net gain) and €1,279 million net loss (2018: €1,460 million net loss: 2017: €654 million net gain) recycled to the income statement. These hedges primarily relate to foreign exchange exposure 
on fixed borrowings, with interest cash flows unwinding to the income statement over the life of the hedges and any foreign exchange on nominal balances impacting income statement 
at maturity (up to 2056). See note 21 “Capital and financial risk management” for further details.
Includes the equity component of the mandatory convertible bonds which are compound instruments issued in the year.

8 

OverviewStrategic ReportGovernanceFinancialsOther information 
208 Vodafone Group Plc   

Annual Report 2019 

Notes to the Company financial statements

1. Basis of preparation
The separate financial statements of the Company are drawn up in accordance with the Companies Act 2006 and Financial Reporting Standard 101 
“Reduced disclosure framework”, (‘FRS 101’). The Company will continue to prepare its financial statements in accordance with FRS 101 
on an ongoing basis until such time as it notifies shareholders of any change to its chosen accounting framework. 

The Company financial statements have been prepared using the historical cost convention, as modified by the revaluation of certain financial 
assets and financial liabilities and in accordance with the UK Companies Act 2006. The financial statements have been prepared on a going 
concern basis. 

The following exemptions available under FRS 101 have been applied:

 – Paragraphs 45(b) and 46 to 52 of IFRS 2, “Shared-based payment” (details of the number and weighted-average exercise prices of share options, 

and how the fair value of goods or services received was determined);

 – IFRS 7 “Financial Instruments: Disclosures”;

 – Paragraph 91 to 99 of IFRS 13, “Fair value measurement” (disclosure of valuation techniques and inputs used for fair value measurement of assets 

and liabilities);

 – Paragraph 38 of IAS 1 “Presentation of financial statements” comparative information requirements in respect of paragraph 79(a)(iv) of IAS 1;

 – The following paragraphs of IAS 1 “Presentation of financial statements”:

 – 10(d) (statement of cash flows);

 – 16 (statement of compliance with all IFRS);

 – 38A (requirement for minimum of two primary statements, including cash flow statements);

 – 38B-D (additional comparative information);

 – 40A-D (requirements for a third statement of financial position);

 – 111 (cash flow statement information); and

 – 134-136 (capital management disclosures).

 – IAS 7 “Statement of cash flows”;

 – Paragraph 30 and 31 of IAS 8 “Accounting policies, changes in accounting estimates and errors” (requirement for the disclosure of information 

when an entity has not applied a new IFRS that has been issued but is not yet effective); and 

 – The requirements in IAS 24 “Related party disclosures” to disclose related party transactions entered into between two or more members 

of a group.

 – The requirements in IAS 36 to disclose valuation technique and assumptions used in determining recoverable amount.

As permitted by section 408(3) of the Companies Act 2006, the income statement of the Company is not presented in this Annual Report. 
These separate financial statements are not intended to give a true and fair view of the profit or loss or cash flows of the Company. The Company 
has not published its individual cash flow statement as its liquidity, solvency and financial adaptability are dependent on the Group rather than its 
own cash flows. 

Critical accounting judgements and key sources of estimation uncertainty

The preparation of Company financial statements in conformity with FRS 101 requires management to make estimates and assumptions that affect 
the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the Company financial statements and 
the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates. The estimates and 
underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate 
is revised if the revision affects only that period or in the period of the revision and future periods if the revision affects both current and future 
periods. The key area of judgement that has the most significant effect on the amounts recognised in the financial statements is the review for 
impairment of investment carrying values. 

Significant accounting policies applied in the current reporting period that relate to the financial statements as a whole 

Foreign currencies 
Transactions in foreign currencies are initially recorded at the functional rate of currency prevailing on the date of the transaction. Monetary assets 
and liabilities denominated in foreign currencies are retranslated into the Company’s functional currency at the rates prevailing on the reporting 
period date. Non-monetary items carried at fair value that are denominated in foreign currencies are retranslated at the rates prevailing on the 
initial transaction dates. Non-monetary items measured in terms of historical cost in a foreign currency are not retranslated. Exchange differences 
arising on the settlement of monetary items, and on the retranslation of monetary items, are included in the income statement for the period. 
Exchange differences arising on the retranslation of non-monetary items carried at fair value are included in the income statement for the period.

Borrowing costs
All borrowing costs are recognised in the income statement in the period in which they are incurred.

209 Vodafone Group Plc   

Annual Report 2019 

Taxation
Current tax, including UK corporation tax and foreign tax, is provided at amounts expected to be paid (or recovered) using the tax rates and laws 
that have been enacted or substantively enacted by the reporting period date.

Deferred tax is provided in full on temporary differences that exist at the reporting period date and that result in an obligation to pay more tax, 
or a right to pay less tax in the future. The deferred tax is measured at the rate expected to apply in the periods in which the temporary differences are 
expected to reverse, based on the tax rates and laws that are enacted or substantively enacted at the reporting period date. Temporary differences 
arise from the inclusion of items of income and expenditure in taxation computations in periods different from those in which they are included 
in the Company financial statements. Deferred tax assets are recognised to the extent that it is regarded as more likely than not that they will 
be recovered. Deferred tax assets and liabilities are not discounted.

Financial instruments
Financial assets and financial liabilities, in respect of financial instruments, are recognised on the Company statement of financial position when the 
Company becomes a party to the contractual provisions of the instrument.

Financial liabilities and equity instruments
Financial liabilities and equity instruments issued by the Company are classified according to the substance of the contractual arrangements 
entered into and the definitions of a financial liability and an equity instrument. An equity instrument is any contract that evidences a residual 
interest in the assets of the Company after deducting all of its liabilities and includes no obligation to deliver cash or other financial assets. 
The accounting policies adopted for specific financial liabilities and equity instruments are set out below.

Derivative financial instruments and hedge accounting
The Company’s activities expose it to the financial risks of changes in foreign exchange rates and interest rates which it manages using derivative 
financial instruments.

The use of derivative financial instruments is governed by the Group’s policies approved by the Board of Directors, which provide written 
principles on the use of derivative financial instruments consistent with the Group’s risk management strategy. Changes in values of all derivative 
financial instruments are included within the income statement unless designated in an effective cash flow hedge relationship when changes 
in value are deferred to other comprehensive income or equity respectively. The Company does not use derivative financial instruments for 
speculative purposes.

Derivative financial instruments are initially measured at fair value on the contract date and are subsequently remeasured to fair value at each 
reporting date. The Company designates certain derivatives as hedges of the change of fair value of recognised assets and liabilities (‘fair value 
hedges’) or hedges of highly probable forecast transactions or hedges of foreign currency or interest rate risks of firm commitments (‘cash flow 
hedges’). Hedge accounting is discontinued when the hedging instrument expires or is sold, terminated, exercised or no longer qualifies for 
hedge accounting.

Fair value hedges
The Company’s policy is to use derivative financial instruments (primarily interest rate swaps) to convert a proportion of its fixed rate debt to floating 
rates in order to hedge the interest rate risk arising, principally, from capital market borrowings. The Company designates these as fair value hedges 
of interest rate risk with changes in fair value of the hedging instrument recognised in the income statement for the period together with the 
changes in the fair value of the hedged item due to the hedged risk, to the extent the hedge is effective. Gains and losses relating to any ineffective 
portion are recognised immediately in the income statement.

Cash flow hedges
Cash flow hedging is used by the Company to hedge certain exposures to variability in future cash flows. The portion of gains or losses relating 
to changes in the fair value of derivatives that are designated and qualify as effective cash flow hedges is recognised in other comprehensive income; 
gains or losses relating to any ineffective portion are recognised immediately in the income statement. However, when the hedged transaction 
results in the recognition of a non-financial asset or a non-financial liability, the gains and losses previously recognised in other comprehensive 
income and accumulated in equity are transferred from equity and included in the initial measurement of the cost of the non-financial asset or non-
financial liability. When the hedged item is recognised in the income statement, amounts previously recognised in other comprehensive income 
and accumulated in equity for the hedging instrument are reclassified to the income statement. When hedge accounting is discontinued, any gain 
or loss recognised in other comprehensive income at that time remains in equity and is recognised in the income statement when the hedged 
transaction is ultimately recognised in the income statement. If a forecast transaction is no longer expected to occur, the gain or loss accumulated 
in equity is recognised immediately in the income statement.

Pensions
The Company is the sponsoring employer of the Vodafone Group UK Pension Scheme, a defined benefit pension scheme. There is insufficient 
information available to enable the scheme to be accounted for as a defined benefit scheme because the Company is unable to identify its share 
of the underlying assets and liabilities on a consistent and reasonable basis. Therefore, the Company has applied the guidance within IAS 19 
to account for defined benefit schemes as if they were defined contribution schemes and recognise only the contribution payable each year. 
The Company had no contributions payable for the years ended 31 March 2019 and 31 March 2018. The defined benefit scheme is recognised 
in the financial statements of the participating employers, Vodafone UK Limited and Vodafone Group Services Limited.

New accounting pronouncements
To the extent applicable the Company will adopt new accounting policies as set out in note 1 “Basis of preparation” in the consolidated 
financial statements.

OverviewStrategic ReportGovernanceFinancialsOther information210 Vodafone Group Plc   

Annual Report 2019 

Notes to the Company financial statements (continued)

2. Fixed assets
Accounting policies
Shares in Group undertakings are stated at cost less any provision for impairment and capital related to share-based payments. Contributions 
in respect of share-based payments are recognised in line with the policy set out in note 7 “Share-based payments”.

The Company assesses investments for impairment whenever events or changes in circumstances indicate that the carrying value of an investment 
may not be recoverable. If any such indication of impairment exists, the Company makes an estimate of the recoverable amount. If the recoverable 
amount of the cash-generating unit is less than the value of the investment, the investment is considered to be impaired and is written down to its 
recoverable amount. An impairment loss is recognised immediately in the income statement.

Shares in Group undertakings

Cost:
1 April 
Capital contributions arising from share-based payments 
Contributions received in relation to share-based payments
31 March

Amounts provided for:
1 April 
Impairment losses
31 March 

Net book value:
31 March 

2019
€m

2018 
€m

91,905 
137 
(92)
91,950 

8,177 
– 
8,177 

91,902
130
(127)
91,905

7,911
266
8,177

83,773 

83,728

At 31 March 2019 the Company had the following principal subsidiary:

Name 
Vodafone European Investments

Principal activity
Holding Company

Country of incorporation
England

Percentage shareholding
100

Details of direct and indirect related undertakings are set out in note 32 “Related undertakings” to the consolidated financial statements.

3. Debtors

Accounting policies
Amounts owed to subsidiaries are classified and recorded at amortised cost (2018: classified as loans and receivables) and reduced by allowances 
for expected credit losses. Estimate future credit losses are first recorded on initial recognition of a receivable and are based on estimated probability 
of default. Individual balances are written off when management deems them not to be collectible. Derivative financial instruments are measured 
at fair value through profit and loss.

Amounts falling due within one year:
Amounts owed by subsidiaries1
Taxation recoverable
Other debtors
Derivative financial instruments

Amounts falling due after more than one year:
Derivative financial instruments
Deferred tax

2019 
€m 

2018
€m 

242,976 
233 
32 
183 
243,424 

3,439 
– 
3,439 

220,871
–
199
163
221,233

2,449
31
2,480

Note:
1  Amounts owed by subsidiaries are unsecured, have no fixed date of repayment and are repayable on demand with sufficient liquidity in the group to flow funds if required. Therefore expected 

credit losses are considered to be immaterial.

 
 
 
 
 
211

Vodafone Group Plc   
Annual Report 2019 

4. Other Investments
Accounting policies
Investments are classified and measured at amortised cost (2018: classified as loans and receivables) using the effective interest rate method, less 
any impairment.

Investments1

2019 
€m 
2,301 

2018
€m 
1,945

Note:
1 

Investments include collateral paid on derivative financial instruments of €1,081 million (2018: €718 million) and €1,218 million (2018: €1,225 million) of gilts and deposits paid as collateral 
primarily on derivative financial instruments.

5. Creditors
Accounting policies
Capital market and bank borrowings
Interest-bearing loans and overdrafts are initially measured at fair value (which is equal to cost at inception) and are subsequently measured 
at amortised cost using the effective interest rate method, except where they are identified as a hedged item in a designated hedge relationship. 
Any difference between the proceeds net of transaction costs and the amount due on settlement or redemption of borrowings is recognised over 
the term of the borrowing.

Amounts falling due within one year:
Bank loans and other loans
Amounts owed to subsidiaries1
Derivative financial instruments
Taxation payable
Other creditors
Accruals and deferred income

Amounts falling due after more than one year:
Deferred tax
Other loans
Derivative financial instruments

2019 
€m 

2018
€m 

4,835 
232,896 
463 
– 
945 
66 
239,205 

17
46,208 
1,924 
48,149 

8,367
220,625
229
9
120
46
229,396

–
32,199
2,133
34,332

Notes:
1  Amounts owed to subsidiaries are unsecured, have no fixed date of repayment and are repayable on demand.

Included in amounts falling due after more than one year are other loans of €31,157 million which are due in more than five years from 1 April 2019 
and are payable otherwise than by instalments. Interest payable on these loans ranges from 0.375% to 7.875%.

Details of bond and other debt issuances are set out in note 20 “Borrowing and capital resources” in the consolidated financial statements.

OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
 
 
212

Vodafone Group Plc   
Annual Report 2019 

Notes to the Company financial statements (continued)

6. Called up share capital
Accounting policies
Equity instruments issued by the Company are recorded at the amount of the proceeds received, net of direct issuance costs.

Ordinary shares of 2020⁄ 21 US cents each allotted,  
issued and fully paid:1, 2
1 April
Allotted during the year3
31 March

 Number 

28,814,803,308 
454,870 
28,815,258,178 

2019 

€m 

4,796 
– 
4,796 

 Number 

28,814,142,848
660,460
28,814,803,308

2018

€m 

4,796
–
4,796

Notes:
1  At 31 March 2019 there were 50,000 (2018: 50,000) 7% cumulative fixed rate shares of £1 each in issue.
2  At 31 March 2019 the Group held 1,584,882,610 (2018: 2,139,038,029) treasury shares with a nominal value of €264 million (2018: €356 million). The market value of shares held was 

€2,566 million (2018: €4,738 million). During the year, 45,657,750 (2018: 53,026,317) treasury shares were reissued under Group share schemes. On 25 August 2017, 729,077,001 treasury  
shares were issued in settlement of tranche 1 of a maturing subordinated mandatory convertible bond issued on 19 February 2016. On 25 February 2019, 799,067,749 treasury shares were  
issued in settlement of tranche 2 of the maturing subordinated mandatory convertible bond. On 5 March 2019 the Group announced the placing of subordinated mandatory convertible bonds  
totalling £1.72 billion with a 2 year maturity date in 2021 and £1.72 billion with a 3 year maturity date due in 2022. The bonds are convertible into a total of 2,547,204,739 ordinary shares with  
a conversion price of £1.3505 per share. For further details see note 20 “Borrowings and capital resources” in the consolidated financial statements.

3  Represents US share awards and option scheme awards.

7. Share-based payments
Accounting policies
The Group operates a number of equity-settled share-based payment plans for the employees of subsidiaries using the Company’s equity 
instruments. The fair value of the compensation given in respect of these share-based payment plans is recognised as a capital contribution to the 
Company’s subsidiaries over the vesting period. The capital contribution is reduced by any payments received from subsidiaries in respect of these 
share-based payments.

The Company currently uses a number of equity-settled share plans to grant options and shares to the Directors and employees of its subsidiaries.

At 31 March 2019, the Company had 46 million ordinary share options outstanding (2018: 40 million).

The Company has made capital contributions to its subsidiaries in relation to share-based payments. At 31 March 2019, the cumulative capital 
contribution net of payments received from subsidiaries was €101 million (2018: €56 million). During the year ended 31 March 2019, the total capital 
contribution arising from share-based payments was €137 million (2018: €130 million), with payments of €92 million (2018: €127 million) received 
from subsidiaries. 

Full details of share-based payments, share option schemes and share plans are disclosed in note 25 “Share-based payments” to the consolidated 
financial statements.

8. Reserves

The Board is responsible for the Group’s capital management including the approval of dividends. This includes an assessment of both the level 
of reserves legally available for distribution and consideration as to whether the Company would be solvent and retain sufficient liquidity following 
any proposed distribution.

As Vodafone Group Plc is a Group holding company with no direct operations, its ability to make shareholder distributions is dependent on its ability 
to receive funds for such purposes from its subsidiaries in a manner which creates profits available for distribution for the Company. The major 
factors that impact the ability of the Company to access profits held in subsidiary companies at an appropriate level to fulfil its needs for distributable 
reserves on an ongoing basis include:

 – the absolute size of the profit pools either currently available for distribution or capable of realisation into distributable reserves in the 

relevant entities;

 – the location of these entities in the Group’s corporate structure;

 – profit and cash flow generation in those entities; and

 – the risk of adverse changes in business valuations giving rise to investment impairment charges, reducing profits available for distribution.

The Group’s consolidated reserves set out on page 113 do not reflect the profits available for distribution in the Group.

 
 
 
 
213

Vodafone Group Plc   
Annual Report 2019 

9. Equity dividends
Accounting policies
Dividends paid and received are included in the Company financial statements in the period in which the related dividends are actually paid 
or received or, in respect of the Company’s final dividend for the year, approved by shareholders.

Declared during the financial year:
Final dividend for the year ended 31 March 2018: 10.23 eurocents per share
(2017: 10.03 eurocents per share, 2016: 7.77 pence per share)
Interim dividend for the year ended 31 March 2019: 4.84 eurocents per share
(2018: 4.84 eurocents per share, 2017: 4.74 eurocents per share)

Proposed after the balance sheet date and not recognised as a liability:
Final dividend for the year ended 31 March 2019: 4.16 eurocents per share 
(2018: 10.23 eurocents per share, 2017: 10.03 eurocents per share)

10. Contingent liabilities and legal proceedings

Other guarantees and contingent liabilities

2019 
€m 

2018
€m 

2,729 

2,670

1,293 
4,022 

1,291
3,961

1,112

2,729

2019 
€m 
4,019

2018
€m 
1,961

Other guarantees and contingent liabilities
Other guarantees principally comprise the Company’s guarantee of the Group’s 50% share of an AUD1.7 billion loan facility and a US$3.5 billion loan 
facility of its joint venture, Vodafone Hutchison Australia Pty Limited, and the guarantee of €1.9 billion of subsidiary spectrum payments.

The Company will guarantee the debts and liabilities of certain of its UK subsidiaries at the balance sheet date in accordance with section 479C 
of the Companies Act 2006. The Company has assessed the probability of loss under these guarantees as remote.

As detailed in note 24 “Post employment benefits” to the consolidated financial statements, the Company is the sponsor of the Group’s main 
defined benefit scheme in the UK, being the Vodafone Group UK Pension Scheme (‘Vodafone UK plan’). The results, assets and liabilities associated 
with the Vodafone UK plan are recognised in the financial statements of Vodafone UK Limited and Vodafone Group Services Limited.

As detailed in note 28 “Contingent liabilities and legal proceedings” to the consolidated financial statements, the Company has covenanted 
to provide security in favour of the trustee of the Vodafone Group UK Pension Scheme and the Trustees of THUS Plc Group Scheme.

Legal proceedings
Details regarding certain legal actions which involve the Company are set out in note 28 “Contingent liabilities and legal proceedings” to the 
consolidated financial statements.

11. Other matters
The auditors’ remuneration for the current year in respect of audit and audit-related services was €2.4 million (2018: €2.5 million) and for non-audit 
services was €0.4 million (2018: €0.1 million).

The Directors are remunerated by the Company for their services to the Group as a whole. No remuneration was paid to them specifically 
in respect of their services to Vodafone Group Plc for either year. Full details of the Directors’ remuneration are disclosed in the “Annual Report 
on Remuneration” on pages 87 to 96. 

The Company had two (2018: two) employees throughout the year.

Vodafone Group Plc is incorporated and domiciled in England and Wales (registration number 1833679). The registered address of the Company 
is Vodafone House, The Connection, Newbury, Berkshire, RG14 2FN, England.

OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
214

Vodafone Group Plc   
Annual Report 2019 

Shareholder information  
Unaudited information

Investor calendar 
Ex-dividend date for final dividend
Record date for final dividend
AGM
Trading update for the quarter ending 30 June 2019
Final dividend payment
Half-year financial results for the six-months ending 30 September 2019 

Dividends
See pages 34 and 144 for details on dividend amount per share. 

Euro dividends 
Dividends are declared in euros and paid in euros and pounds sterling 
according to where the shareholder is resident. Cash dividends to ADS 
holders are paid by the ADS depositary bank in US dollars. This aligns 
the Group’s shareholder returns with the primary currency in which 
we generate free cash flow. The foreign exchange rates at which 
dividends declared in euros are converted into pounds sterling and 
US dollars are calculated based on the average exchange rate of the five 
business days during the week prior to the payment of the dividend. 

Payment of dividends by direct credit 
We pay cash dividends directly to shareholders’ bank or building society 
accounts. This ensures secure delivery and means dividend payments 
are credited to shareholders’ bank or building society accounts 
on the same day as payment. A dividend confirmation covering 
both the interim and final dividends paid during the financial year 
is sent to shareholders at the time of the interim dividend in February. 
ADS holders may alternatively have their cash dividends paid by cheque 
from our ADS depository bank, Deutsche Bank.

Dividend reinvestment plan 
We offer a dividend reinvestment plan which allows holders of ordinary 
shares who choose to participate to use their cash dividends to acquire 
additional shares in the Company. These are purchased on their behalf 
by the plan administrator, Computershare Investor Services PLC 
(‘Computershare’), through a low cost dealing arrangement. For ADS 
holders, Deutsche Bank, through its transfer agent, American Stock 
Transfer & Trust Company, LLC (‘AST’) maintains the DB Global Direct 
Investor Services Program which is a direct purchase and sale plan for 
depositary receipts with a dividend reinvestment facility.

See vodafone.com/dividends for further information about dividend 
payments or, alternatively please contact our registrar, Computershare 
or AST for ADS holders as applicable. See page 215 for their 
contact information. 

Taxation of dividends 
See page 219 for details on dividend taxation. 

Managing your shares via Investor Centre 
Computershare operates a portfolio service for investors in ordinary 
shares, called Investor Centre. This provides our shareholders with 
online access to information about their investments as well as a facility 
to help manage their holdings online, such as being able to:

 – update dividend bank mandate instructions and review dividend 

payment history;

 – update member details and address changes; and

 – register to receive Company communications electronically.

6 June 2019
7 June 2019
 23 July 2019
26 July 2019
 2 August 2019
 12 November 2019

Computershare also offers an internet and telephone share dealing 
service to existing shareholders. The service can be obtained 
at www.investorcentre.co.uk. 

Shareholders with any queries regarding their holding should contact 
Computershare. See page 215 for their contact details.

Shareholders may also find the investors section of our corporate 
website, vodafone.com/investor, useful for general queries and 
information about the Company.

Shareholder communications 
A growing number of our shareholders have opted to receive their 
communications from us electronically using email and web-based 
communications. The use of electronic communications, rather 
than printed paper documents, means information about the 
Company can be received as soon as it is available and has the added 
benefit of reducing our impact on the environment and our costs. 
Each time we issue a shareholder communication, shareholders who 
have elected for electronic communication will be sent an email alert 
containing a link to the relevant documents.

We encourage all our shareholders to sign up for this service 
by providing us with an email address. You can register your  
email address via Computershare at www.investorcentre.co.uk  
or contact them via the telephone number provided on page 215. 
See vodafone.com/investor for further information about this service.

AGM 
Our thirty-fifth AGM will be held at the Royal Lancaster London, 
Lancaster Terrace, London W2 2TY on 23 July 2019 at 11.00 am. 
The AGM will be transmitted via a live webcast which can be viewed 
on our website at vodafone.com/agm on the day of the meeting. 
A recording will be available to view after that date.

ShareGift 
We support ShareGift, the charity share donation scheme (registered 
charity number 1052686). Through ShareGift, shareholders who 
have only a very small number of shares, which might be considered 
uneconomic to sell, are able to donate them to charity. Donated shares 
are aggregated and sold by ShareGift, the proceeds being passed 
on to a wide range of UK charities. 

See sharegift.org or call +44 (0)20 7930 3737 for further details.

Landmark Financial Asset Search 
We participate in an online service which provides a search 
facility for solicitors and probate professionals to quickly and 
easily trace UK shareholdings relating to deceased estates. 
Visit www.landmarkfas.co.uk or call +44 (0)844 844 9967 for 
further information.

215

Vodafone Group Plc   
Annual Report 2019 

Warning to shareholders (“boiler room” scams) 
Over recent years we have become aware of investors who have 
received unsolicited calls or correspondence, in some cases 
purporting to have been issued by us, concerning investment matters. 
These callers typically make claims of highly profitable opportunities 
in UK or US investments which turn out to be worthless or simply do not 
exist. These approaches are usually made by unauthorised companies 
and individuals and are commonly known as “boiler room” scams. 
Investors are advised to be wary of any unsolicited advice or offers 
to buy shares. If it sounds too good to be true, it often is.

See the FCA website at fca.org.uk/scamsmart for more detailed 
information about this or similar activities.

Contact details for Computershare and AST
The Registrar 
Computershare Investor Services PLC  
The Pavilions  
Bridgwater Road, Bristol BS99 6ZZ, United Kingdom  
Telephone: +44 (0)370 702 0198  
www.investorcentre.co.uk/contactus

Holders of ordinary shares resident in Ireland
Computershare Investor Services (Ireland) Ltd  
PO Box 13042 
Tallaght 
Dublin 24, Ireland

Telephone: +353 (0)818 300 999  
www.investorcentre.co.uk/contactus

ADS holders
AST  
Operations Center 
6201 15th Avenue 
Brooklyn 
NY 11219 
United States of America

Telephone: +1 800 233 5601 (toll free) or, for calls outside the United 
States: +1 201 806 4103 
www.astfinancial.com
Email: db@astfinancial.com

Markets 
Ordinary shares of Vodafone Group Plc are traded on the London 
Stock Exchange and in the form of ADSs on NASDAQ. 

ADSs, each representing ten ordinary shares, are traded on NASDAQ 
under the symbol “VOD”. The ADSs are evidenced by ADRs issued 
by Deutsche Bank, as depositary, under a deposit agreement, dated 
27 February 2017 between the Company, the depositary and the 
holders from time to time of ADRs issued thereunder. 

ADS holders are not shareholders in the Company but may instruct 
Deutsche Bank on the exercise of voting rights relative to the 
number of ordinary shares represented by their ADSs. See “Articles 
of Association and applicable English law” and “Rights attaching to the 
Company’s shares – Voting rights” on page 216.

Shareholders as at 31 March 2019

Number of ordinary shares held
1–1,000
1,001–5,000
5,001–50,000
50,001–100,000
100,001–500,000
More than 500,000

Number of  
accounts
302,376
43,396
12,478
518
717
1,152
360,637

% of total  
issued shares
0.23
0.34
0.56
0.13
0.62
98.12
100

Major shareholders
As at 13 May 2019, Deutsche Bank, as custodian of our ADR 
programme, held approximately 16.36% of our ordinary shares 
of 20 20/21 US cents each as nominee. At this date, the total number 
of ADRs outstanding was 438,927,453 and 1,699 holders of ordinary 
shares had registered addresses in the United States and held a total 
of approximately 0.010% of the ordinary shares of the Company.

At 31 March 2019, the following percentage interests in the ordinary 
share capital of the Company, disclosable under the Disclosure 
Guidance and Transparency Rules, (‘DTR 5’), have been notified 
to the Directors. 

Shareholder
BlackRock, Inc.2

Shareholding1
6.90%

Notes:
1  The percentage of voting rights detailed above was calculated at the time of the 

relevant disclosures made in accordance with Rule 5 of the Disclosure Guidance and 
Transparency Rules.

2  On 6 February 2019, BlackRock, Inc. disclosed by way of a Schedule 13G filed with the SEC, 
beneficial ownership of 2,057,729,218 ordinary shares of the Company as of 31 December 
2018, representing 7.7% of that class of shares at that date.

The Company is not aware of any changes in the interests disclosed 
under DTR 5 between 31 March 2019 and 13 May 2019.

At 31 March 2019, the Company was also aware of the following 
percentage interest in its ordinary share capital:

 – On 13 February 2018, Morgan Stanley disclosed by way of a Schedule 
13G filed with the SEC, beneficial ownership of 947,417,830 ordinary 
shares of the Company as of 29 December 2017, representing 3.6% 
of that class of shares as at that date.

As far as the Company is aware, between 1 April 2016 and 13 May 
2019, no shareholder, other than described above, held 3% or more 
of the voting rights attributable to the ordinary shares of the Company 
other than Deutsche Bank, as custodian of our ADR programme, 
and Bank of New York Mellon as custodian of our ADR programme prior 
to 27 February 2017. 

The rights attaching to the ordinary shares of the Company held 
by these shareholders are identical in all respects to the rights attaching 
to all the ordinary shares of the Company. As at 13 May 2019 the 
Directors are not aware of any other interest of 3% or more in the 
ordinary share capital of the Company. The Company is not directly 
or indirectly owned or controlled by any foreign government or any 
other legal entity. There are no arrangements known to the Company 
that could result in a change of control of the Company.

OverviewStrategic ReportGovernanceFinancialsOther information216

Vodafone Group Plc   
Annual Report 2019 

Shareholder information  (continued) 
Unaudited information

Articles of Association and applicable English law
The following description summarises certain provisions 
of the Company’s Articles of Association and applicable English law. 
This summary is qualified in its entirety by reference to the Companies 
Act 2006 and the Company’s Articles of Association. See “Documents 
on display” on page 217 for information on where copies of the 
Articles of Association can be obtained. The Company is a public 
limited company under the laws of England and Wales. The Company 
is registered in England and Wales under the name Vodafone Group 
Public Limited Company with the registration number 1833679. 

All of the Company’s ordinary shares are fully paid. Accordingly, 
no further contribution of capital may be required by the Company 
from the holders of such shares. 

Rights attaching to the Company’s shares 
At 31 March 2019, the issued share capital of the Company was 
comprised of 50,000 7% cumulative fixed rate shares of £1.00 each 
and 27,230,375,568 ordinary shares (excluding treasury shares) 
of 20 20/21 US cents each. As at 31 March 2019, 1,584,882,610 ordinary 
shares were held in Treasury.

Dividend rights 
Holders of 7% cumulative fixed rate shares are entitled to be paid 
in respect of each financial year, or other accounting period of the 
Company, a fixed cumulative preferential dividend of 7% per annum 
on the nominal value of the fixed rate shares. A fixed cumulative 
preferential dividend may only be paid out of available distributable 
profits which the Directors have resolved should be distributed. 

English law specifies that any alteration to the Articles of Association 
must be approved by a special resolution of the Company’s shareholders.

The fixed rate shares do not have any other right to share in the 
Company’s profits.

Articles of Association
The Company’s Articles of Association do not specifically restrict the 
objects of the Company.

Directors 
The Directors are empowered under the Articles of Association 
to exercise all the powers of the Company subject to any restrictions 
in the Articles of Association, the Companies Act 2006 (as defined in the 
Articles of Association) and any special resolution.

Under the Company’s Articles of Association a Director cannot 
vote in respect of any proposal in which the Director, or any person 
connected with the Director, has a material interest other than 
by virtue of the Director’s interest in the Company’s shares or other 
securities. However, this restriction on voting does not apply in certain 
circumstances as set out in the Articles of Association.

The Directors are empowered to exercise all the powers of the Company 
to borrow money, subject to the limitation that the aggregate amount 
of all liabilities and obligations of the Group outstanding at any time 
shall not exceed an amount equal to 1.5 times the aggregate of the 
Group’s share capital and reserves calculated in the manner prescribed 
in the Articles of Association unless sanctioned by an ordinary 
resolution of the Company’s shareholders.

The Company can make market purchases of its own shares or agree 
to do so in the future provided it is duly authorised by its members 
in a general meeting and subject to and in accordance with section 701 
of the Companies Act 2006. Such authority was given at the 2018 AGM 
and on 28 January 2019 the Company announced the commencement 
of an irrevocable and non-discretionary share buy-back programme 
as a result of the maturing of the second tranche of the mandatory 
convertible bond (‘MCB’) in February 2019. In order to satisfy the second 
tranche of the MCB, 799,067,749 ordinary shares were issued from 
treasury shares on 25 February 2019 at a conversion price of £1.8021. 
Under this programme the Company is expected to purchase up to the 
number of ordinary shares of 20 20/21 US cents each announced for 
the programme on 28 January 2019. The number of shares expected 
to be purchased is below the number permitted to be purchased by the 
Company pursuant to the authority granted by the shareholders at the 
2018 AGM. Further information can be found on page 34.

At each AGM all Directors shall offer themselves for re-election 
in accordance with the Company’s Articles of Association and in the 
interests of good corporate governance. 

Directors are not required under the Company’s Articles 
of Association to hold any shares of the Company as a qualification 
to act as a Director, although the Executive Directors are required 
to under the Company’s Remuneration Policy. Further details are 
set out on pages 81 to 86. 

Holders of the Company’s ordinary shares may, by ordinary resolution, 
declare dividends but may not declare dividends in excess of the 
amount recommended by the Directors. The Board of Directors may 
also pay interim dividends. No dividend may be paid other than out 
of profits available for distribution. Dividends on ordinary shares can 
be paid to shareholders in whatever currency the Directors decide, 
using an appropriate exchange rate for any currency conversions 
which are required. 

If a dividend has not been claimed for one year after the date of the 
resolution passed at a general meeting declaring that dividend or the 
resolution of the Directors providing for payment of that dividend, 
the Directors may invest the dividend or use it in some other way for 
the benefit of the Company until the dividend is claimed. If the dividend 
remains unclaimed for 12 years after the relevant resolution either 
declaring that dividend or providing for payment of that dividend, 
it will be forfeited and belong to the Company.

Voting rights 
At a general meeting of the Company, when voting on substantive 
resolutions (i.e. any resolution which is not a procedural resolution) each 
shareholder who is entitled to vote and is present in person or by proxy 
has one vote for every share held (a poll vote). Procedural resolutions 
(such as a resolution to adjourn a general meeting or a resolution on the 
choice of Chairman of a general meeting) shall be decided on a show 
of hands, where each shareholder who is present at the meeting has one 
vote regardless of the number of shares held, unless a poll is demanded. 
Shareholders entitled to vote at general meetings may appoint proxies 
who are entitled to vote, attend and speak at general meetings. 

Two shareholders present in person or by proxy constitute a quorum 
for purposes of a general meeting of the Company.

Under English law, shareholders of a public company such as the 
Company are not permitted to pass resolutions by written consent. 
Record holders of the Company’s ADSs are entitled to attend, speak 
and vote on a poll or a show of hands at any general meeting of the 
Company’s shareholders by the depositary’s appointment of them 
as corporate representatives or proxies with respect to the underlying 
ordinary shares represented by their ADSs. Alternatively, holders 
of ADSs are entitled to vote by supplying their voting instructions to the 
depositary or its nominee who will vote the ordinary shares underlying 
their ADSs in accordance with their instructions.

Holders of the Company’s ADSs are entitled to receive notices 
of shareholders’ meetings under the terms of the deposit agreement 
relating to the ADSs.

Employees who hold shares in a vested nominee share account are 
able to vote through the respective plan’s trustees. Note there is now 
a vested share account with Computershare (in respect of shares arising 
from a SAYE exercise) and Equatex (MyShareBank).

217

Vodafone Group Plc   
Annual Report 2019 

Holders of the Company’s 7% cumulative fixed rate shares are only 
entitled to vote on any resolution to vary or abrogate the rights attached 
to the fixed rate shares. Holders have one vote for every fully paid 7% 
cumulative fixed rate share.

Liquidation rights 
In the event of the liquidation of the Company, after payment 
of all liabilities and deductions in accordance with English law, 
the holders of the Company’s 7% cumulative fixed rate shares would 
be entitled to a sum equal to the capital paid up on such shares, 
together with certain dividend payments, in priority to holders of the 
Company’s ordinary shares. The holders of the fixed rate shares do not 
have any other right to share in the Company’s surplus assets. 

Pre-emptive rights and new issues of shares 
Under section 549 of the Companies Act 2006 Directors are, with 
certain exceptions, unable to allot the Company’s ordinary shares 
or securities convertible into the Company’s ordinary shares without 
the authority of the shareholders in a general meeting. In addition, 
section 561 of the Companies Act 2006 imposes further restrictions 
on the issue of equity securities (as defined in the Companies Act 2006 
which include the Company’s ordinary shares and securities convertible 
into ordinary shares) which are, or are to be, paid up wholly in cash 
and not first offered to existing shareholders. The Company’s Articles 
of Association allow shareholders to authorise Directors for a period 
specified in the relevant resolution to allot (i) relevant securities 
generally up to an amount fixed by the shareholders; and (ii) equity 
securities for cash other than in connection with a pre-emptive 
offer up to an amount specified by the shareholders and free of the 
pre-emption restriction in section 561. At the 2018 AGM the amount 
of relevant securities fixed by shareholders under (i) above and the 
amount of equity securities specified by shareholders under (ii) above 
were in line with the Pre-Emption Group’s Statement of Principles. 
Further details of such proposals are provided in the 2019 Notice 
of AGM.

Disclosure of interests in the Company’s shares 
There are no provisions in the Articles of Association whereby 
persons acquiring, holding or disposing of a certain percentage of the 
Company’s shares are required to make disclosure of their ownership 
percentage although such requirements exist under the Disclosure 
Guidance and Transparency Rules.

General meetings and notices 
Subject to the Articles of Association, AGMs are held at such times and 
place as determined by the Directors of the Company. The Directors 
may also, when they think fit, convene other general meetings of the 
Company. General meetings may also be convened on requisition 
as provided by the Companies Act 2006.

An AGM is required to be called on not less than 21 days’ notice 
in writing. Subject to obtaining shareholder approval on an annual basis, 
the Company may call other general meetings on 14 days’ notice. 
The Directors may determine that persons entitled to receive notices 
of meetings are those persons entered on the register at the close 
of business on a day determined by the Directors but not later than 
21 days before the date the relevant notice is sent. The notice may 
also specify the record date, the time of which shall be determined 
in accordance with the Articles of Association and the Companies 
Act 2006.

Under section 336 of the Companies Act 2006 the AGM must be held 
each calendar year and within six months of the Company’s year end.

Variation of rights 
If at any time the Company’s share capital is divided into different classes 
of shares, the rights attached to any class may be varied, subject to the 
provisions of the Companies Act 2006, either with the consent in writing 
of the holders of three quarters in nominal value of the shares of that 
class or at a separate meeting of the holders of the shares of that class.

At every such separate meeting all of the provisions of the Articles 
of Association relating to proceedings at a general meeting apply, 
except that (i) the quorum is to be the number of persons (which 
must be at least two) who hold or represent by proxy not less than 
one third in nominal value of the issued shares of the class or, if such 
quorum is not present on an adjourned meeting, one person who holds 
shares of the class regardless of the number of shares he holds; (ii) any 
person present in person or by proxy may demand a poll; and (iii) each 
shareholder will have one vote per share held in that particular class 
in the event a poll is taken. Class rights are deemed not to have been 
varied by the creation or issue of new shares ranking equally with 
or subsequent to that class of shares in sharing in profits or assets 
of the Company or by a redemption or repurchase of the shares 
by the Company.

Limitations on transfer, voting and shareholding 
As far as the Company is aware there are no limitations imposed on the 
transfer, holding or voting of the Company’s ordinary shares other than 
those limitations that would generally apply to all of the shareholders, 
those that apply by law (e.g. due to insider dealing rules) or those that 
apply as a result of failure to comply with a notice under section 793 
of the Companies Act 2006. No shareholder has any securities carrying 
special rights with regard to control of the Company. The Company 
is not aware of any agreements between holders of securities that 
may result in restrictions on the transfer of securities. 

Documents on display 
The Company is subject to the information requirements of the 
Exchange Act applicable to foreign private issuers. In accordance 
with these requirements the Company files its Annual Report 
on Form 20-F and other related documents with the SEC. These  
documents may be inspected at the SEC’s public reference rooms 
located at 100 F Street, NE Washington, DC 20549. Information on the 
operation of the public reference room can be obtained in the United 
States by calling the SEC on +1-800-SEC-0330. In addition, some 
of the Company’s SEC filings, including all those filed on or after 
4 November 2002, are available on the SEC’s website at sec.gov. 
Shareholders can also obtain copies of the Company’s Articles 
of Association from our website at vodafone.com/governance 
or from the Company’s registered office.

OverviewStrategic ReportGovernanceFinancialsOther information218 Vodafone Group Plc   

Annual Report 2019 

Shareholder information  (continued) 
Unaudited information

Material contracts 
At the date of this Annual Report the Group is not party to any contracts 
that are considered material to its results or operations except for:

 – its US$4.2 billion and €3.9 billion revolving credit facilities which 

are discussed in note 20 “Borrowings and capital resources” to the 
consolidated financial statements;

 – its trust deeds for the £3.44 billion of subordinated mandatory 

convertible bonds placed on 12 March 2019 as discussed in note 
20 “Borrowings and capital resources” to the consolidated 
financial statements; 

 – the Contribution and Transfer Agreement in respect of the Dutch joint 
venture with Liberty Global as detailed in note 27 “Commitments” 
to the consolidated financial statements; 

 – the Implementation Agreement dated 20 March 2017, as amended 
on 30 August 2018, relating to the combination of the Indian mobile 
telecommunications businesses of Vodafone Group and Idea Group 
as detailed in note 26 “Acquisitions and disposals” to the consolidated 
financial statements;

 – the Implementation Agreement dated 25 April 2018 relating to the 
combination of the businesses of Indus Towers and Bharti Infratel; 

 – the Sale and Purchase Agreement dated 9 May 2018 relating to the 
purchase of Liberty Global plc’s businesses in Germany, Romania, 
Hungary and the Czech Republic; and

 – the Scheme Implementation Deed dated 30 August 2018 relating 

to the proposed merger between Vodafone Hutchison Australia Pty 
Limited and TPG Telecom Limited.

Exchange controls 
There are no UK Government laws, decrees or regulations that restrict 
or affect the export or import of capital, including but not limited to, 
foreign exchange controls on remittance of dividends on the ordinary 
shares or on the conduct of the Group’s operations.

Taxation
As this is a complex area investors should consult their own tax 
advisor regarding the US federal, state and local, the UK and other tax 
consequences of owning and disposing of shares and ADSs in their 
particular circumstances.

This section describes, primarily for a US holder (as defined below), 
in general terms, the principal US federal income tax and UK tax 
consequences of owning or disposing of shares or ADSs in the Company 
held as capital assets (for US and UK tax purposes). This section does 
not, however, cover the tax consequences for members of certain 
classes of holders subject to special rules including, for example, 
US expatriates and former long-term residents of the United States; 
officers and employees of the Company; holders that, directly, 
indirectly or by attribution, hold 5% or more of the Company’s stock 
(by vote or value); financial institutions; insurance companies; individual 
retirement accounts and other tax-deferred accounts; tax-exempt 
organisations; dealers in securities or currencies; investors that will hold 
shares or ADSs as part of straddles, hedging transactions or conversion 
transactions for US federal income tax purposes; investors holding 
shares or ADSs in connection with a trade or business conducted 
outside of the US; or investors whose functional currency is not the 
US dollar.

A US holder is a beneficial owner of shares or ADSs that is for US federal 
income tax purposes: 

 – an individual citizen or resident of the United States;

 – a US domestic corporation;

 – an estate, the income of which is subject to US federal income tax 

regardless of its source; or

 – a trust, if a US court can exercise primary supervision over the 

trust’s administration and one or more US persons are authorised 
to control all substantial decisions of the trust, or the trust has validly 
elected to be treated as a domestic trust for US federal income 
tax purposes.

If an entity or arrangement treated as a partnership for US federal 
income tax purposes holds the shares or ADSs, the US federal income 
tax treatment of a partner will generally depend on the status of the 
partner and the tax treatment of the partnership. Holders that are 
entities or arrangements treated as partnerships for US federal income 
tax purposes should consult their tax advisors concerning the US federal 
income tax consequences to them and their partners of the ownership 
and disposition of shares or ADSs by the partnership. 

This section is based on the US Internal Revenue Code of 1986, 
as amended, its legislative history, existing and proposed regulations 
thereunder, published rulings and court decisions, and on the tax laws 
of the UK, the Double Taxation Convention between the United States 
and the UK (the ‘treaty’) and current HM Revenue and Customs (‘HMRC’) 
published practice, all as currently in effect. These laws and such 
practice are subject to change, possibly on a retroactive basis.

This section is further based in part upon the representations of the 
depositary and assumes that each obligation in the deposit agreement 
and any related agreement will be performed in accordance with 
its terms.

For the purposes of the treaty and the US-UK double taxation 
convention relating to estate and gift taxes (the ‘Estate Tax Convention’), 
and for US federal income tax and UK tax purposes, this section 
is based on the assumption that a holder of ADRs evidencing ADSs 
will generally be treated as the owner of the shares in the Company 
represented by those ADRs. Investors should note that a ruling by the 
first-tier tax tribunal in the UK has cast doubt on this view, but HMRC 
have stated that they will continue to apply their long-standing practice 
of regarding the holder of such ADRs as holding the beneficial interest 
in the underlying shares. Similarly, the US Treasury has expressed 
concern that US holders of depositary receipts (such as holders 
of ADRs representing our ADSs) may be claiming foreign tax credits 
in situations where an intermediary in the chain of ownership between 
such holders and the issuer of the security underlying the depositary 
receipts, or a party to whom depositary receipts or deposited shares 
are delivered by the depositary prior to the receipt by the depositary 
of the corresponding securities, has taken actions inconsistent with 
the ownership of the underlying security by the person claiming the 
credit, such as a disposition of such security. Such actions may also 
be inconsistent with the claiming of the reduced tax rates that may 
be applicable to certain dividends received by certain non-corporate 
holders, as described below. Accordingly, (i) the creditability of any 
UK taxes and (ii) the availability of the reduced tax rates for any dividends 
received by certain non-corporate US holders, each as described below, 
could be affected by actions taken by such parties or intermediaries. 
Generally exchanges of shares for ADRs and ADRs for shares will not 
be subject to US federal income tax or to UK tax other than stamp duty 
or stamp duty reserve tax (see the section on these taxes on page 219).

219

Vodafone Group Plc   
Annual Report 2019 

Taxation of dividends
UK taxation
Under current UK law, there is no requirement to withhold tax from 
the dividends that we pay. Shareholders who are within the charge 
to UK corporation tax will be subject to corporation tax on the dividends 
we pay unless the dividends fall within an exempt class and certain 
other conditions are met. It is expected that the dividends we pay would 
generally be exempt. 

Individual shareholders in the Company who are resident in the UK will 
be subject to the income tax on the dividends we pay. Dividends will 
be taxable in the UK at the dividend rates applicable where the income 
received is above the dividend allowance (currently £2,000 per tax year) 
which is taxed at a nil rate. Dividend income is treated as the highest 
part of an individual shareholder’s income and the dividend allowance 
will count towards the basic or higher rate limits (as applicable) which 
may affect the rate of tax due on any dividend income in excess 
of the allowance. 

US federal income taxation
Subject to the passive foreign investment company (‘PFIC’) rules 
described below, a US holder is subject to US federal income taxation 
on the gross amount of any dividend we pay out of our current 
or accumulated earnings and profits (as determined for US federal 
income tax purposes). However, the Company does not maintain 
calculations of its earnings and profits in accordance with US federal 
income tax accounting principles. US holders should therefore assume 
that any distribution by the Company with respect to shares will 
be reported as ordinary dividend income. Dividends paid to a non-
corporate US holder will be taxable to the holder at the reduced rate 
normally applicable to long-term capital gains provided that certain 
requirements are met. 

Dividends must be included in income when the US holder, 
in the case of shares, or the depositary, in the case of ADSs, actually 
or constructively receives the dividend and will not be eligible for the 
dividends-received deduction generally allowed to US corporations 
in respect of dividends received from other US corporations. 

The amount of the dividend distribution to be included in income will 
be the US dollar value of the pound sterling or euro payments made 
determined at the spot pound sterling/US dollar rate or the spot euro/
US dollar rate, as applicable, on the date the dividends are received 
by the US holder, in the case of shares, or the depositary, in the case 
of ADSs, regardless of whether the payment is in fact converted 
into US dollars at that time. If dividends received in pounds sterling 
or euros are converted into US dollars on the day they are received, 
the US holder generally will not be required to recognise any foreign 
currency gain or loss in respect of the dividend income.

Where UK tax is payable on any dividends received, a US holder may 
be entitled, subject to certain limitations, to a foreign tax credit in respect 
of such taxes.

Taxation of capital gains
UK taxation
A US holder that is not resident in the UK will generally not be liable for 
UK tax in respect of any capital gain realised on a disposal of our shares 
or ADSs. 

However, a US holder may be liable for both UK and US tax in respect 
of a gain on the disposal of our shares or ADSs if the US holder: 

 – is a citizen of the United States and is resident in the UK;

 – is an individual who realises such a gain during a period of “temporary 
non-residence” (broadly, where the individual becomes resident 
in the UK, having ceased to be so resident for a period of five years 
or less, and was resident in the UK for at least four out of the seven tax 
years immediately preceding the year of departure from the UK);

 – is a US domestic corporation resident in the UK by reason of being 

centrally managed and controlled in the UK; or

 – is a citizen or a resident of the United States, or a US domestic 

corporation, that has used, held or acquired the shares or ADSs 
in connection with a branch, agency or permanent establishment 
in the UK through which it carries on a trade, profession or vocation 
in the UK. 

In such circumstances, relief from double taxation may be available 
under the treaty. Holders who may fall within one of the above 
categories should consult their professional advisers.

US federal income taxation
Subject to the PFIC rules described below, a US holder that sells 
or otherwise disposes of our shares or ADSs generally will recognise 
a capital gain or loss for US federal income tax purposes equal to the 
difference between the US dollar value of the amount realised and 
the holder’s adjusted tax basis, determined in US dollars, in the shares 
or ADSs. This capital gain or loss will be a long-term capital gain or loss 
if the US holder’s holding period in the shares or ADSs exceeds one year. 

The gain or loss will generally be income or loss from sources within the 
US for foreign tax credit limitation purposes. The deductibility of losses 
is subject to limitations.

Additional tax considerations
UK inheritance tax
An individual who is domiciled in the United States (for the purposes 
of the Estate Tax Convention) and is not a UK national will not 
be subject to UK inheritance tax in respect of our shares or ADSs on the 
individual’s death or on a transfer of the shares or ADSs during the 
individual’s lifetime, provided that any applicable US federal gift or estate 
tax is paid, unless the shares or ADSs are part of the business property 
of a UK permanent establishment or pertain to a UK fixed base used for 
the performance of independent personal services. Where the shares 
or ADSs have been placed in trust by a settlor they may be subject 
to UK inheritance tax unless, when the trust was created, the settlor was 
domiciled in the United States and was not a UK national. Where the 
shares or ADSs are subject to both UK inheritance tax and to US federal 
gift or estate tax, the estate tax convention generally provides a credit 
against US federal tax liabilities for UK inheritance tax paid.

UK stamp duty and stamp duty reserve tax
Stamp duty will, subject to certain exceptions, be payable on any 
instrument transferring our shares to the custodian of the depositary 
at the rate of 1.5% on the amount or value of the consideration if on sale 
or on the value of such shares if not on sale. Stamp duty reserve tax 
(‘SDRT’), at the rate of 1.5% of the amount or value of the consideration 
or the value of the shares, could also be payable in these circumstances 
but no SDRT will be payable if stamp duty equal to such SDRT liability 
is paid. 

OverviewStrategic ReportGovernanceFinancialsOther information220 Vodafone Group Plc   

Annual Report 2019 

Shareholder information  (continued) 
Unaudited information

Following rulings of the European Court of Justice and the first-tier tax 
tribunal in the UK, HMRC have confirmed that the 1.5% SDRT charge will 
not be levied on an issue of shares to a depositary receipt system on the 
basis that such a charge is contrary to EU law.

No stamp duty should in practice be required to be paid on any transfer 
of our ADSs provided that the ADSs and any separate instrument 
of transfer are executed and retained at all times outside the UK. 
A transfer of our shares in registered form will attract ad valorem stamp 
duty generally at the rate of 0.5% of the purchase price of the shares. 
There is no charge to ad valorem stamp duty on gifts.

SDRT is generally payable on an unconditional agreement to transfer 
our shares in registered form at 0.5% of the amount or value of the 
consideration for the transfer, but if, within six years of the date of the 
agreement, an instrument transferring the shares is executed and 
stamped, any SDRT which has been paid would be repayable or, if the 
SDRT has not been paid, the liability to pay the tax (but not necessarily 
interest and penalties) would be cancelled. However, an agreement 
to transfer our ADSs will not give rise to SDRT.

PFIC rules
We do not believe that our shares or ADSs will be treated as stock 
of a PFIC for US federal income tax purposes for our current taxable year 
or the foreseeable future. This conclusion is a factual determination 
that is made annually and thus is subject to change. If we are treated 
as a PFIC, US holders of shares would be required (i) to pay a special 
US addition to tax on certain distributions and (ii) any gain realised 
on the sale or other disposition of the shares or ADSs would in general 
not be treated as a capital gain unless a US holder elects to be taxed 
annually on a mark-to-market basis with respect to the shares or ADSs.

Otherwise a US holder would be treated as if he or she has realised 
such gain and certain “excess distributions” rateably over the holding 
period for the shares or ADSs and would be taxed at the highest tax 
rate in effect for each such year to which the gain was allocated. 
An interest charge in respect of the tax attributable to each such 
preceding year beginning with the first such year in which our shares 
or ADSs were treated as stock in a PFIC would also apply. In addition, 
dividends received from us would not be eligible for the reduced rate 
of tax described above under “Taxation of Dividends – US federal 
income taxation”.

Back-up withholding and information reporting
Payments of dividends and other proceeds to a US holder with respect 
to shares or ADSs, by a US paying agent or other US intermediary will 
be reported to the Internal Revenue Service (‘IRS’) and to the US holder 
as may be required under applicable regulations. Back-up withholding 
may apply to these payments if the US holder fails to provide 
an accurate taxpayer identification number or certification of exempt 
status or fails to comply with applicable certification requirements. 

Certain US holders are not subject to back-up withholding. US holders 
should consult their tax advisors about these rules and any other 
reporting obligations that may apply to the ownership or disposition 
of shares or ADSs, including requirements related to the holding 
of certain foreign financial assets.

221 Vodafone Group Plc   

Annual Report 2019 

History and development  
Unaudited information

The Company was incorporated under English law in 1984 as Racal 
Strategic Radio Limited (registered number 1833679). After various 
name changes, 20% of Racal Telecom Plc share capital was offered 
to the public in October 1988. The Company was fully demerged 
from Racal Electronics Plc and became an independent company 
in September 1991, at which time it changed its name to Vodafone 
Group Plc.

Since then we have entered into various transactions which significantly 
impacted on the development of the Group. The most significant 
of these transactions are summarised below:

 – The merger with AirTouch Communications, Inc. which completed 
on 30 June 1999. The Company changed its name to Vodafone 
AirTouch Plc in June 1999 but then reverted to its former name, 
Vodafone Group Plc, on 28 July 2000.

 – The completion on 10 July 2000 of the agreement with Bell Atlantic 
and GTE to combine their US cellular operations to create the largest 
mobile operator in the United States, Verizon Wireless, resulting in the 
Group having a 45% interest in the combined entity.

 – The acquisition of Mannesmann AG which completed on 12 April 

2000. Through this transaction we acquired businesses in Germany 
and Italy and increased our indirect holding in Société Française 
u Radiotéléphone S.A. (‘SFR’).

 – On 8 May 2007 we acquired companies with controlling interests 
in Vodafone India Limited (‘VIL’), formerly Vodafone Essar Limited, 
for US$10.9 billion (€7.7 billion).

 – On 20 April 2009 we acquired an additional 15.0% stake in Vodacom 
for cash consideration of ZAR20.6 billion (€1.8 billion). On 18 May 
2009 Vodacom became a subsidiary.

 – Through a series of business transactions on 1 June and 1 July 2011, 
we acquired an additional 22% stake in VIL from the Essar Group 
for a cash consideration of US$4.2 billion (€2.9 billion) including 
withholding tax.

 – Through a series of business transactions in 2011 and 2012, Vodafone 
assigned its rights to purchase approximately 11% of VIL from the 
Essar Group to Piramal Healthcare Limited (‘Piramal’). On 18 August 
2011 Piramal purchased 5.5% of VIL from the Essar Group for a cash 
consideration of INR28.6 billion (€410 million). On 8 February 2012, 
it purchased a further 5.5% of VIL from the Essar Group for a cash 
consideration of approximately INR30.1 billion (€460 million) taking 
Piramal’s total shareholding in VIL to approximately 11%.

 – On 27 July 2012 we acquired the entire share capital of Cable & 

Wireless Worldwide plc for a cash consideration of £1,050 million 
(€1,340 million).

 – On 31 October 2012 we acquired TelstraClear Limited in New 

Zealand for a cash consideration of NZ$840 million (€660 million).

 – On 13 September 2013 we acquired a 76.57% interest in Kabel 
Deutschland Holding AG in Germany for cash consideration 
of €5.8 billion.

 – The completion on 21 February 2014 of the agreement, announced 
on 2 September 2013, to dispose of our US Group whose principal 
asset was its 45% interest in Verizon Wireless (‘VZW’) to Verizon 
Communications Inc. (‘Verizon’), Vodafone’s joint venture 
partner, for a total consideration of US$130 billion (€95 billion) 
including the remaining 23.1% minority interest in Vodafone Italy. 
Following completion, Vodafone shareholders received Verizon 
shares and cash totalling US$85 billion (€37 billion).

 – In March 2014 we acquired the indirect equity interests in VIL held 
by Analjit Singh and Neelu Analjit Singh, taking our stake to 89.03% 
and then in April 2014 we acquired the remaining 10.97% of VIL from 
Piramal Enterprises Limited for cash consideration of INR89.0 billion 
(€1.0 billion), taking our ownership interest to 100%.

 – On 23 July 2014 we acquired the entire share capital of Grupo 

Corporativo Ono, S.A. (‘Ono’) in Spain for total consideration, including 
associated net debt acquired, of €7.2 billion.

 – On 31 December 2016 we completed the transaction with Liberty 
Global plc to combine our Dutch operations in a 50:50 joint venture 
called VodafoneZiggo Group Holding B.V. (‘VodafoneZiggo’).

 – On 29 March 2018, we completed the transaction with the Qatar 
Foundation to sell acquire Vodafone Europe B.V.’s 51% stake 
in the joint venture company, Vodafone and Qatar Foundation 
LLC, that controls Vodafone Qatar for a total cash consideration 
of QAR1,350 million (€301 million). 

 – On 31 March 2018, Vodafone India completed the sale of its 

standalone tower business in India to ATC Telecom Infrastructure 
Private Limited (‘ATC’) for an enterprise value of INR 38.5 billion 
(€478 million). 

 – On 25 April 2018, Vodafone, Bharti Airtel Limited (‘Bharti Airtel’) 
and Idea announced the merger of Indus Towers Limited (‘Indus 
Towers’) into Bharti Infratel Limited (‘Bharti Infratel’), creating 
a combined company that will own the respective businesses 
of Bharti Infratel and Indus Towers. Bharti Airtel and Vodafone will 
jointly control the combined company, in accordance with the terms 
of a new shareholders’ agreement. See note 27 “Commitments” 
for further details.

 – On 9 May 2018, Vodafone announced that it had agreed to acquire 
Unitymedia GmbH in Germany and Liberty Global’s operations 
(excluding its “Direct Home” business) in the Czech Republic, 
Hungary and Romania, for a total enterprise value of €18.4 billion. 
This is expected to comprise approximately €10.8 billion of cash 
consideration paid to Liberty Global and €7.6 billion of existing 
Liberty debt, subject to completion adjustments. See note 27 
“Commitments” for further details.

 – On 30 August 2018, Vodafone announced that Vodafone 

Hutchison Australia Pty Limited (‘VHA’) and TPG Telecom Limited 
(‘TPG’) had agreed a merger to establish a new fully integrated 
telecommunications operator in Australia (‘MergeCo’). Vodafone and 
Hutchison Telecommunications (Australia) Limited (‘HTAL’) would 
each own an economic interest of 25.05% in MergeCo, with 
TPG shareholders owning the remaining 49.9%. The Australian 
Competition and Consumer Commission (ACCC) opposed the 
proposed merger. The Group is challenging the decision through the 
federal court. See note 27 “Commitments” for further details.

 – On 31 August 2018, the Group completed the transaction to combine 

its subsidiary, Vodafone India (excluding its 42% stake in Indus 
Towers), with Idea Cellular to form Vodafone Idea, with the combined 
company being jointly controlled by Vodafone and the Aditya Birla 
Group. See note 26 “Acquisitions and disposals” for further details.

Details of other significant transactions that occurred after 31 March 
2019 and before the signing of this Annual Report on 14 May 2019 are 
included in note 31 “Subsequent events”.

OverviewStrategic ReportGovernanceFinancialsOther information222 Vodafone Group Plc   

Annual Report 2019 

Regulation 
Unaudited information

Our operating companies are generally subject to regulation governing 
the operation of their business activities. Such regulation typically 
takes the form of industry specific law and regulation covering 
telecommunications services and general competition (antitrust) 
law applicable to all activities. The following section describes the 
regulatory frameworks and the key regulatory developments 
at national and regional level and in the European Union (‘EU’), in which 
we had significant interests during the year ended 31 March 2019. 
Many of the regulatory developments reported in the following section 
involve ongoing proceedings or consideration of potential proceedings 
that have not reached a conclusion. Accordingly, we are unable to attach 
a specific level of financial risk to our performance from such matters.

European Union (‘EU’) 
In June 2018, the European Parliament and the Council reached 
an overall political agreement on the European Electronic 
Communications Code (EECC) and BEREC Regulation, with formal 
adoption finalised in December 2018. This means that member 
states must complete transposition into national law by the end 
of 2020. In the Code, the EU institutions agreed on, among other 
things: a gigabit standard network typically being FTTH/5G, 
the introduction of a minimum duration of spectrum licences that 
requires Member States to ensure licence rights of at least 15 years 
with an adequate extension to provide a period of at least 20 years, 
5G spectrum 3.6 GHz/26 GHz available by 2020 (2022 at the latest), 
continued regulation of operators with significant market power, 
infrastructure competition through non-discrimination measures, 
duct and pole access and co-investment and the inclusion of over 
the top communications services within the scope of the framework. 
Universal Services are limited to affordable broadband, voice services 
and services for disabled end users and funding is possible through both 
the state budget and an industry fund. The Code provides for maximum 
harmonisation of consumer protection requirements, with some 
exceptions. Rules capping prices on intra-EU international calls come 
into force May 2019 and BEREC has issued further Guidelines on the 
implementation of these requirements. 

The European Parliament and Council have reached provisional 
agreement on the following:

 – The Digital Content Directive and the Tangible Goods Directive. 

 – The proposed Directive on better enforcement of consumer law.

 – The proposed Regulation on fair treatment of business users 

of online platforms.

 – The Directive laying down rules on the exercise of copyright 
applicable to certain online transmissions of broadcasting 
organisations and retransmissions. 

 – The Directive on copyright in the digital single market.

The Commission’s legislative proposal for an e-Privacy Regulation, 
which will update the existing e-Privacy Directive with specific rules 
applicable to the electronic communications sector and a proposal for 
a regulation on the removal of terrorist content online, is ongoing along 
with the Directive on Collective Redress.

The new AudioVisual Services Directive was approved in November 
2018. This Directive aims to update existing rules and achieve a better 
level playing field between linear TV and on-demand audiovisual media 
services. It imposes rules on on-demand services including, inter alia, 
EU works quotas and stronger obligations to protect minors.

The Cybersecurity Act is expected to enter into force in May 2019. 
This includes a permanent mandate, expanded responsibilities, 
more resources for the EU Cybersecurity Agency, and promotion 
of security by design and by default by implementing a framework 
for the voluntary cybersecurity certification of ICT products, services 
and processes.

The High Level Expert Group appointed by the Commission published 
final AI ethics guidelines in April 2019. The expert group will also 
publish a set of recommendations on policy and investment conditions 
to stimulate AI development before the summer. 

The Geo Blocking Regulation was directly applicable throughout the 
EU from December 2018. This ensures that EU customers are not 
discriminated against for reasons related to their nationality or place 
of residence when they try to access goods and services online. 

The Free Flow of (non-personal) Data Regulation comes into force May 
2019. This will facilitate the cross-border provision within the EU of data 
storage and processing services such as cloud computing, big data 
analytics and IoT by proscribing unjustified data localisation mandates. 

In March 2019, The European Commission published a non-
binding recommendation as a first step towards having EU security 
requirements for 5G networks in the future. 

Europe region
Germany
In May 2017, the national regulatory authority (‘BNetzA’) initiated the 
market review process for wholesale access at fixed locations currently 
covering both unbundled local loop (‘ULL’) and virtual unbundled 
local access (‘VULA’) as well as bitstream wholesale products. 
The modification of Fibre to the Home (‘FTTH’) regulation includes 
a possibility that access to the incumbent’s FTTH network may only 
be regulated by a light touch approach or be fully deregulated.

In August 2017, BNetzA published its decision regarding the reference 
offer on the migration of very high-rate digital subscriber line unbundled 
local loop (‘VDSL ULL’) and the introduction of a VULA product 
at street cabinets in view of Deutsche Telekom’s Vectoring deployment 
in nearshore areas. The migration of Vodafone Germany’s VDSL ULL 
customers on to the substitute bitstream products must be completed 
by January 2020.

In May 2018, BNetzA confirmed that expiring 2.1 GHz spectrum 
and frequencies from 3.4 GHz to 3.7 GHz ranges will be allocated 
on a nationwide basis by auction. Frequencies in the 3.7-3.8 GHz range 
will be allocated in a case-by-case application process. The auction 
started in March 2019 and is ongoing. 

In June 2018, BNetzA ruled against the Vodafone Pass EU-roaming-
exclusion and fair use policy. Vodafone Germany appealed and filed 
for legal protection in the administrative court. The BNetzA ruling 
is suspended until the court proceedings are concluded.

Italy
In March 2017, the national regulatory authority (‘AGCOM’) imposed 
a minimum billing period of one-month for fixed and convergent 
offers, effective by the end of June 2017. The operators appealed 
AGCOM’s resolution before the Administrative Court and the appeal was 
rejected in February 2018. Vodafone Italy has filed an appeal before the 
Council of State and the proceeding is pending.

AGCOM adopted a decision to impose reimbursements/restitutions for 
fixed and convergent customers for the period between June 2017 and 
April 2018. The Council of State suspended the reimbursement until 
May 2019 after Vodafone Italy filed an appeal. 

223 Vodafone Group Plc   

Annual Report 2019 

In February 2018, the Italian Competition Authority (‘AGCM’) opened 
an antitrust investigation into Vodafone Italy, three of its competitors and 
the industry trade association. The investigation alleges that operators 
infringed competition law by agreeing not to comply with an AGCOM 
resolution and exchanged information on future pricing strategies 
in response to a subsequent law, which forced the operators to revert 
to monthly billing. The final term of the proceeding will commence 
in July 2019. 

In October 2018, Vodafone Italy secured licences for 2x10MHz in the 
700MHz band and 80MHz in the 3.7GHz band and 200MHz in the 
26GHz band, expiring at the end of 2037 by auction and at a cost 
of €2,400 million. 

In December 2018, the Ministry of Economic Development approved 
the decree on networks and electronic communications services 
security that came into force January 2019, to ensure the security and 
integrity of networks. 

In January 2019, AGCOM opened a national consultation on the 
wholesale local and central fixed access market review. The draft 
proposal modifies the criteria for defining competitive areas and lowers 
wholesale prices in non-competitive areas. A final decision is expected 
in 2019 after notifying the European Commission. 

United Kingdom
The national regulatory authority (‘Ofcom’) has signalled its intention 
to regulate the business connectivity market and the more consumer 
focused fixed wholesale local access market under one access review 
to encourage greater levels of fibre investment. This would result 
in less price regulation for Openreach services, with more emphasis 
on competitive fibre build. 

In January 2019, Ofcom set the Annual Licence Fees for 900MHz 
and 1800MHz spectrum. Ofcom is currently consulting on the 
arrangements for the 700MHz auction. 

In January 2019, Ofcom agreed that Vodafone and Telefonica 
UK be permitted to swap spectrum (900MHz) in order to reduce 
fragmentation of this band. Implementation is currently underway.

Vodafone UK has signed up to Ofcom’s voluntary code 
on auto-compensation for fixed consumers and are preparing 
for implementation. 

Ofcom’s investigation into Vodafone Passes tariffs has been closed 
with no further action after Vodafone UK made changes to its traffic 
management policy.

Spain
In September 2017, the National Audience court declared the fines 
that had been previously applied to Telefónica, Orange and Vodafone 
Spain in December 2012, for abuse of dominant position by imposing 
excessive pricing of wholesale SMS/MMS services on mobile virtual 
network operators (‘MVNO’), as void. The national regulatory authority 
(‘CNMC’) appealed against this ruling in the Supreme Court. In January 
2019, the Supreme Court notified its final ruling on the case confirming 
the National Audience court decision. 

In December 2017, a draft Ministerial Order was issued for a rural LTE 
plan that requires holders of spectrum in the 800 MHz band to achieve 
joint coverage in areas with less than 5,000 inhabitants, with a minimum 
speed of 30 Mbps for 90% of population, before January 2020. The Final 
Order approving the Plan of Coverage to comply with obligations was 
published in November 2018. 

In June 2017, the Spanish Supreme Court dismissed the appeal brought 
by Vodafone Spain against the Royal Decree on the so-called “TV Tax” 
that requires the financing of the RTVE Corporation to be supported 
by private TV networks and telecom operators. In February 2018, 
the National Audience court presented its preliminary ruling before 
the European Court of Justice (‘ECJ’) on the compatibility of the TV Tax 
with the Authorisation Directive. In March 2019, ECJ concluded the 
TV tax is compatible with the Authorization Directive. However, the case 
remains open at the national level.

In July 2018, Vodafone Spain secured a licence for 90MHz of spectrum 
in the 3.7GHz band, expiring in 2038 at a cost of €198 million. 

Vodafone Spain has requested the modification of the commitments 
in relation to the Movistar–DTS merger in 2015. The commitment period 
will end in April 2020 but is subject to a three-year extension period.

Netherlands
In April 2018, the European Commission commenced an investigation 
in relation to the acquisition of sports rights at several media companies 
in Europe, including VodafoneZiggo’s sports channel, Ziggo Sport. 
The Commission’s investigation is currently ongoing. 

In May 2018, the Commission cleared the acquisition of the Ziggo 
business by Liberty Global subject to similar remedies as in the original 
2014 clearance decision. 

In September 2018, the appeals court rejected VodafoneZiggo’s appeal 
against the national regulatory authority’s (‘ACM’) glide path for MTRs 
based on BULRIC Plus.

In September 2018, ACM published the final decision in its Wholesale 
Fixed Access market analysis and entered into force in October 2018. 
VodafoneZiggo is required to provide regulated access to its cable 
network. VodafoneZiggo has appealed the ACM decision in the national 
court and at the EU level.

In November 2018, the European Commission approved the take-over 
of Tele2 NL by T-Mobile NL without any remedies. Both companies have 
merged into the “new” T-Mobile NL on 2 January 2019. 

Ireland
In April 2018, the national regulatory authority (‘ComReg’) published the 
results of the auction for 26GHz. Vodafone Ireland paid €370K for this 
licence, which expires in 2028. 

In December 2018, ComReg and the incumbent operator in Ireland 
reached an agreement on a future model for regulatory governance 
of the incumbent. ComReg’s decision is being challenged by Sky Ireland 
on several grounds and while the decision has taken effect these 
proceedings are ongoing.

The EU Commission has been notified of the decision to move the MTR 
rate to €0.67c in Ireland. It is expected that ComReg will publish a final 
decision in 2019.

OverviewStrategic ReportGovernanceFinancialsOther information224 Vodafone Group Plc   

Annual Report 2019 

Regulation (continued) 
Unaudited information

Portugal
In July 2018, the national regulatory authority (‘ANACOM’) published 
the report on the 5G Roadmap public consultation. No timeline for the 
award procedures was provided. 

Czech Republic
The European Commission (‘DG Competition’) investigation into 
a network sharing agreement between O2 CZ/CETIN and T-Mobile 
CZ is ongoing. 

In October 2018, ANACOM decided to deregulate the fixed call 
origination market as it considers that the market no longer meets the 
three criteria test to be susceptible to ex ante regulation. 

In April 2018, the national regulatory authority (‘CTU’) prolonged the 
original GSM licence (900 MHz & part of 1800 MHz band) until June 
2029 for a one-off fee of CZK 165m.

Vodafone Portugal continues to challenge payment notices totalling 
€34.8 million issued by ANACOM regarding 2012-2014 extraordinary 
compensation of Universal Service net costs. 

A new ANACOM regulation on security and integrity of electronic 
communications networks and services is in force as of April 2019. 

Romania
In December 2018, there was a national consultation process on the “5G 
for Romania” national strategy document issued by the IT&C Ministry 
and the national regulatory authority (‘ANCOM’).

In December 2018, the Romanian Government adopted a wide range 
of fiscal measures that would affect the telecom sector. These measures 
include, but are not limited to, a monitoring tariff that increased to a fixed 
percentage of 3% on the annual turnover of the telecom sector (which 
has not yet been implemented), and a new method for setting minimum 
prices for spectrum bidding/ licences renewal that would drive 
up spectrum prices.

In January 2019, ANCOM launched a public consultation on the 
Spectrum Position on frequency bands to be included in the upcoming 
5G auction, which is expected to be finalised by October 2019. 

Greece
Following the national regulatory authority’s (‘EETT’) plenary change, 
repeat hearings were held for two competition complaints, with 
decisions still pending. First, Vodafone Greece against Cosmote 
on abuse of its dominant position in the prepay market through the 
on-net/off-net differential pricing imposed in its What’s Up community 
(September 2018). Second, Wind against Vodafone Greece and 
Cosmote on abuse of dominance in relation to calls to mobile networks 
in Albania (June 2018). 

In September 2018, EETT’s VULA specifications and provisions entered 
into force. EETT ran a public consultation on both the methodology 
related to the main principles of the BULRIC+ model for wholesale 
copper and fibre access pricing and the modelling approach & 
implementation.

EETT addressed hearings (to all MNOs) regarding base stations that are 
operating either without licence or without the proper type of licence. 
Vodafone Greece filed a four-month extension request to respond 
to the hearings. 

Forthnet has filed a complaint before the EETT and the Administrative 
Court of Appeals asking that the Vectoring/FTTH allocation decisions 
be annulled. The hearing date is set for September 2019.

In February 2019, EETT finalised its decision on the MVNO access 
dispute resolution between Forthnet and Vodafone Greece & Cosmote. 
Forthnet selected Vodafone Greece for the conclusion of an MVNO 
agreement. Vodafone Greece submitted a legal appeal of the decision 
in April 2019. 

In January 2019, the CTU updated their 5G framework position of the 
700MHz spectrum. The auction will now include 3410-3600 MHz 
spectrum. Announcement of the auction is expected in November 2019 
with bidding to start in March 2020.

Hungary
The investigation of the Economic Competition Office into the network 
& spectrum sharing and possible collusion in the previous spectrum 
tender by Magyar Telekom and Telenor is ongoing. 

In December 2018, Vodafone Hungary renewed its licence for 2x15 MHz 
of 2100MHz spectrum at a cost of €33 million, due to expire in 2027. 

NMHH has started the preparation of the 2019 spectrum tender, 
in which licences for the unused blocks of previously assigned bands 
in 2100MHz, 2600MHz, and 3.4-3.8 GHz, as well as a new 700MHz band 
may be offered for sale. 

NMHH’s investigation into Vodafone’s Red Infinity offer has been closed 
with no further action after the regulator found the offer did not infringe 
net neutrality rules. 

Albania
In October 2018, the national regulatory authority (‘AKEP’) announced 
the continuation of symmetric MTRs for the nationally originated traffic 
applicable to all three operators with Significant Market Power (‘SMP’) 
in the relevant markets. 

In October 2018, AKEP announced that the wholesale market of access 
and origination in mobile networks, the wholesale international calls 
market, and the retail market of mobile services would be regulated. 
However, AKEP withdrew the approved market analysis two weeks 
later. In April 2019, AKEP launched a new Market Analysis for 
public consultation. 

In February 2018, Vodafone Albania secured a licence for 2x10MHz 
in the 800MHz, expiring at the end of 2034 by auction and at a cost 
of €7.4 million.

In April 2019, Albania, Bosnia & Herzegovina, Kosovo, North Macedonia, 
Serbia and Montenegro signed the WB6 Regional Roaming Agreement. 
The Agreement states the RLAH+ regime will be effective starting 
in July 2019, and RLAH will be effective from July 2021.

Malta
In March 2018, the Maltese Government announced its intention 
to introduce SIM registration requirements for all new and existing 
accounts. Vodafone Malta responded to the public consultation led 
by the national regulatory authority (‘MCA’). 

MCA is currently consulting on a ‘Revised Radio Spectrum Policy 
Programme for the upcoming five years – Terrestrial ECS Operators’. 
The findings and subsequent proposals will be subject to a public 
consultation process. 

In October 2018, Vodafone Malta entered into the Regulated 
Equivalence of Outputs VULA Agreement with GO Plc to provide FTTH 
fixed broadband services to end-users. 

225 Vodafone Group Plc   

Annual Report 2019 

Africa, Middle East and Asia-Pacific region
India
In September 2017, the national regulatory authority (‘TRAI’) issued 
its revised Interconnect Usage Charge (‘IUC’) Regulation, reducing the 
MTR from INR 0.14 per minute to INR 0.06 per minute. Vodafone India 
challenged this Regulation in the Bombay High Court and the next 
hearing date is pending. Vodafone India’s petition in the Delhi High Court 
against the February 2015 IUC regulation that reduced the MTR to INR 
0.14 has a final hearing in July 2019. 

In January 2018, the pleadings in the Delhi High Court on Vodafone 
India’s challenge against TRAI’s recommended fine for alleged failure 
to provide adequate points of interconnection to Reliance Jio (‘RJIL’) 
were completed and the decision of the Central Government is pending. 
In January 2019, Vodafone India’s challenge against RJIL’s zero/free 
mobile tariff offers being non-compliant with TRAI’s tariff requirements 
for interconnect usage charges was rejected. 

In February 2018, TRAI issued Telecommunication Tariff (63rd 
Amendment) Order (‘TTO’) in which SMP predatory pricing would 
be based on subscribers and gross revenue, and segmented tariff 
offers would be required to be reported and published. Vodafone India 
challenged the TTO in the Madras High Court, and the Court ordered 
TRAI not to take any penal action for not publishing segmented tariffs. 
In December 2018, The Telecom Tribunal (‘TDSAT’) set aside TRAI’s rule 
on predatory pricing due to the lack of transparency in the guidelines.

In March 2018, Vodafone India challenged TRAI’s reduction 
of International Termination Charges from INR 0.53 to INR 0.30 per 
minute in the Mumbai High Court. The next hearing date is pending. 

In May 2018, the Telecom Commission approved a set of TRAI 
recommendations to create a regulatory framework for internet 
telephony, the proliferation of broadband via public Wi-Fi networks, 
the introduction of in-flight connectivity service provider licences, 
and the creation of a telecoms ombudsman under TRAI and for the 
broadcasting sector.

In July 2018, the Department of Telecommunications (‘DoT’) issued 
a communication on the framework for Net Neutrality that prohibits 
licensees from engaging in discriminatory treatment of content, 
with some exemptions. Exemptions include proportional, transient 
and transparent measures such as reasonable traffic management, 
emergency services, implementation of Court Orders and security 
measures. The DoT issued licence amendments to Access and Internet 
licences in September 2018. 

The Ministry of Electronics and Information Technology (‘MEITY’) 
issued a draft amendment to the intermediary rules introducing new 
privacy policies including the obligation of an intermediary to notify 
users once a month to comply with rules and to provide assistance 
or information when asked by any Government agency within 72 hours. 
Vodafone India made comments through Industry Associations on the 
proposed amendments. 

In August 2018, TRAI submitted its recommendations on ‘Auction 
of Spectrum’ including reserve prices, bands and block sizes. 
DoT issued harmonisation instructions for 900MHz, 1800MHz and 
2100 MHz bands, making the Vodafone and Idea spectrum contiguous 
in these bands. Sub-judice blocks of 2100MHz have been excluded. 
The harmonisation of 1800MHz in Assam, North East, Madhya Pradesh, 
J&K & Orissa service areas, where Vodafone India paid for administrative 
spectrum up to 4.4MHz is pending. 

In October 2018, the National Digital Communications Policy was 
approved and issued by the Digital Communications Commission with 
an implementation deadline of 2022.

Effective October 2018, the National Frequency Allocation Plan (‘NFAP’) 
identified and consolidated various bands for mobile services. The NFAP 
increased the quantum of licence exempt spectrum from 50 to 605MHz 
in 5 GHz band to promote hi-speed broadband through Wi-Fi, while 
formally recognising short-range devices and ultra-wide band devices.

TDSATs hearing for Vodafone India’s challenge against the financial 
demands by the DoT for approving the transfer of Vodafone 
India’s licences in 2015 is pending.

In January 2019, the DoT issued an amendment to the access licences 
on closure/discontinuation of service by access service licences. 
This requires them to give at least 60 calendar days’ notice to DoT 
and TRAI and 30 calendar days’ notice to subscribers. The DoT has 
also mandated that if a licensee discontinues wireless access service, 
provided on administratively allocated spectrum, it would need 
to immediately surrender such spectrum.

Vodacom: South Africa 
In November 2017, The Competition Commission initiated a market 
inquiry into data services. The purpose of the inquiry is to understand 
what factors in the market(s) and value chain may lead to high prices 
for data services and to make recommendations that lower prices 
for data services. A provisional report was published in April 2019 for 
consultation. The Competition Commission will assess the consultation 
submissions and engage further with key stakeholders before 
publishing a final report. The expected completion of the Data Market 
Inquiry is December 2019.

In May 2018, the national regulatory authority (‘ICASA’) published the 
End-user and Subscriber Service Charter Amendment Regulations, 
which came into effect in March 2019. The main objective was 
to address consumer concerns with regard to out-of-bundle charges 
and expiry of data. Following consultations, ICASA made further 
changes to the regulations, which came into effect April 2019.

In August 2018, ICASA concluded its inquiry to identify their priorities 
for market reviews and potential regulation in the Electronic 
Communications Sector (‘ECS’). The markets identified were wholesale 
fixed access, upstream infrastructure markets, and mobile services that 
include the retail market for mobile services and the wholesale supply 
of mobile network services including relevant facilities. 

In September 2018, ICASA published Final Call Termination Regulations 
(‘CTR’) effective as of October 2018. 

In November 2018, ICASA commenced a market inquiry into 
mobile broadband services to assess the state of competition 
and determine whether there are markets or market segments 
within the mobile broadband services value chain that may require 
regulatory intervention. 

In February 2019, the Minister of Communications informed the 
Parliamentary Portfolio Committee of her decision to withdraw the 
Electronic Communications Act (‘ECA’) Amendment Bill from the 
Parliamentary process. The withdrawal of the ECA Amendment Bill 
means licensing of High Demand Spectrum can be managed under the 
existing legislation.

OverviewStrategic ReportGovernanceFinancialsOther information226 Vodafone Group Plc   

Annual Report 2019 

Regulation (continued) 
Unaudited information

Vodacom: Democratic Republic of Congo
In June 2017, the Tax Authority commenced investigations on whether 
Vodacom Congo’s 2G licence renewal in December 2015 was legally 
obtained. In March 2019, the Ministry of Communications re-opened 
the matter with intention to pursue it further with the Tax Authority. 
Vodacom Congo has made representations to show accordance with 
the law. 

In September 2017, the Public Prosecutor commenced its SIM 
registration investigation with all MNOs. The outcome of the 
investigation has not yet been communicated. 

In March 2018, an ordinance law was signed that included the extension 
of 10% excise duty on telecommunications services that are provided 
free to the end user, such as promotions with free minutes, data usage 
and messaging. Vodacom DRC is participating in industry association 
engagement with the DRC government to clarify aspects of the law. 

In January 2018, the Minister of Communications and the 
Communications Regulator put forward a decree to implement a traffic 
monitoring system. In February 2019, the new President instructed 
cancellation of the Decree. The Prime Minister subsequently instructed 
cancellation of the third-party supplier contract. Negotiations for 
a new supplier and traffic monitoring system have commenced. 
The Communications Regulator supported by the Minister 
of Communications have proposed that industry pays a fee of USD 
3.5 m/month for the implementation of a new traffic monitoring 
system. Vodacom Congo is participating in industry engagements 
on the matter.

In June 2018, a new decree was issued to govern implementation of the 
law requiring that all sub-contracts must be with Congolese owned and 
registered companies. This included the establishment of a regulatory 
body to oversee implementation. 

Vodacom: Tanzania
In December 2017, Vodacom Tanzania received a non-compliance 
order from the national regulatory authority (‘TCRA’) in relation to tests 
conducted in September 2017 on SIM registration. Vodacom Tanzania 
has submitted its defence and awaits TCRA’s final decision. 

In December 2017, TCRA published a new MTR of TZS15.60 per minute 
from 1 January 2018. The glide path reduces the MTR to TZS2.00 per 
minute by January 2022. Vodacom Tanzania has filed an appeal with the 
Fair Competition Commission.

In February 2019, the Central Bank of Tanzania approved the Electronic 
Money Issuance Licence for the new M-Pesa Limited entity for US$ 849 
for a term of 5 years.

In June 2018, Vodacom Tanzania secured a licence for 2x10MHz 
of 700MHz spectrum at a cost of US$10 million, due to expire in 2033. 

Vodacom Group has entered into an agreement with Mirambo Limited 
to acquire Mirambo’s 588 million shares in Vodacom Tanzania. This will 
result in Vodacom Group increasing its total interest in Vodacom 
Tanzania from 61.6% (direct and indirect) to 75% (direct). The transaction 
has received requisite regulatory approvals, but is yet to be finalised. 

In April 2019, several of Vodacom Tanzania Plc’s (Vodacom Tanzania) 
employees, including the Managing Director, were arrested by the 
Tanzanian Police in relation to a customer’s alleged illegal use 
of network facilities. These employees were charged with a number 
of offences, including economic crimes, which are non-bailable 
offences under Tanzania’s Economic Organised Crime Act (‘EOCA’). 
Vodacom Tanzania paid a fine of TZS 30 million as well as an amount 
of TZS 5.2 billion, as compensation for the financial losses occasioned 
to the Tanzanian Communication Regulatory Authority (‘TCRA’), 
after pleading guilty to the offences of occasioning pecuniary loss 
to a specified authority and permitting use of network services 
in contravention of the Electronic and Postal Communications Act 
(‘EPOCA’). Vodacom Tanzania, its parent companies Vodacom Group 
Limited and Vodafone Group Plc are committed to upholding the 
highest standards of business integrity, ethics and good corporate 
governance. The companies have retained global law firm, Squire Patton 
Boggs to assist it with an internal investigation into the underlying facts 
in line with the companies’ legal and corporate governance principles 
and to safeguard the company.

Vodacom: Mozambique
In July 2018, Vodacom Mozambique acquired a unified licence attached 
to its existing 2G and 3G spectrum at a cost of US$ 40 million, extending 
the right of use of its 900MHz, 1800MHz and 2100MHz frequencies 
until August 2038. 

In November 2018, Vodacom Mozambique secured 2x10 MHz 
of spectrum in the 800 MHz band through auction for US$ 33.3 million. 
The national regulatory authority is in the process of issuing the 
respective licence.

Vodacom: Lesotho
The national regulatory authority’s (‘LCA’) sector review is ongoing 
and the draft paper raises concerns in relation to a two-player 
market structure. Vodacom Lesotho has submitted comments. 
Final determinations of the sector review are still pending. 

In August 2018, LCA granted Vodacom Lesotho’s application for 
an additional 79MHz of 3.5GHz spectrum for an annual licence fee 
of US$92,000.

In February 2019, the LCA implemented a new MTR glide path 
as follows: 2019/2020 – M0.15 (EUR 0, 0084); 2020/2021 – M0.12 (EUR 
0, 0067); 2021/2022 – M0.09 (EUR 0, 0050). 

International roaming in Africa
Vodacom has complied with transparency requirements 
proposed by the SADC Roaming Policy and Guidelines issued 
by the Communications Regulators Association of Southern Africa 
(CRASA) in 2016. In Lesotho and Mozambique, Vodacom has further 
implemented Phase 1 of the glide path recommended by CRASA 
based on requests by their national regulatory authority. In June 
2018, CRASA conducted a consultative workshop and commissioned 
a cost model to inform regulation of wholesale and retail roaming 
rates across the region. CRASA issued data requests to all participating 
regulatory authorities to support this process. Vodacom South Africa, 
Mozambique and Tanzania submitted the data request in August 2018, 
as instructed by their national regulatory authority. In January 2019, 
the Lesotho Communications Regulator requested roaming data from 
operators, which is currently being collated. No request was received 
in the DRC. Minister of Communications in Tanzania has re-issued EAC 
Roaming Regulations unchanged from 2014. (USD 7 cents wholesale 
cap and USD 10 cents retail cap, removing receiving retail charge). 
Vodacom Tanzania has provided comments on the Regulations to the 
Ministry of Communications in March 2019. 

New Zealand
In November 2018, the New Zealand Government passed the 
Telecommunications (New Regulatory Framework) Amendment 
Act. This Act establishes the regulatory framework for fibre access, 
removes copper regulation over time, and provides the Commerce 
Commission with increased regulatory oversight of retail service 
quality. The Commerce Commission has commenced work on Input 
Methodologies to assess the cost of access to Chorus’ wholesale 
fibre network. 

In March 2019, the Minister of Broadcasting, Communications and 
Digital Media announced that a total of 390MHz of 3.5GHz spectrum 
for 5G use will be available from November 2022, subject to separate 
decisions around Maori rights. The auction is expected to occur 
in Q1 2020.

Safaricom: Kenya 
In May 2018, the national regulatory authority (‘CA’) issued a public 
notice instructing all MNOs to deactivate all active unregistered and 
partially registered SIM-cards on their respective networks. The MNOs 
engaged the Ministry of Information, Communication and Technology 
as well as the CA on agreeing a sustainable registration framework and 
possible amendments to the current SIM-card Registration Regulations. 

In February 2019, Telkom Kenya Ltd and Airtel Networks Kenya Limited 
announced their intention to merge their respective mobile, enterprise 
and carrier businesses in Kenya and operate under a joint venture: Airtel-
Telkom. The merger is subject to various conditions including regulatory 
approvals and is expected to be completed in 2019.

In March 2019, the Kenyan Parliamentary Departmental 
Committee on Communication, Information and Innovation made 
recommendations from its ‘Inquiry into the Legislative and Regulatory 
Gaps Affecting Competition in the Telecommunications Sub-Sector 
in Kenya’. The Parliament adopted the Committee’s report in April 2019. 

There are currently two Data Protection Bills under discussion 
in Kenya: in May 2018 the Data Protection Bill was introduced in the 
House and is currently before the Senate, and the draft Bill developed 
by a Ministerial Taskforce on Privacy and Data Protection is currently 
undergoing approval by the Kenyan Cabinet.

227 Vodafone Group Plc   

Annual Report 2019 

Turkey
In December 2017, the national regulatory authority (‘ICTA’) initiated the 
review process for the wholesale broadband access market, including 
remedies for margin squeeze test and VULA. Vodafone Turkey has 
submitted its response and the completion of the review is pending. 

ICTA’s proposed action to broaden the scope of the 3G coverage 
to include new metropolitan areas is still suspended by the Council 
of State motion, as Vodafone Turkey’s appeal to the administrative court 
is still pending. 

In October 2018, ICTA reintroduced a retail price cap tariff for all 
mobile operators. 

Australia
In June 2018, the Australian Communications and Media Authority 
(‘ACMA’) introduced a new regulation to deal with improving 
consumer protections associated with the rollout of the National 
Broadband Network.

In August 2018, Vodafone Hutchison Australia announced plans 
to merge with TPG Telecom. The proposed merger with TPG Telecom 
is subject to various conditions including, court and regulatory 
approvals, and if regulatory approvals are obtained, the merger 
is expected to complete in 2019. The two businesses also formed 
a separate spectrum joint venture vehicle. During the 3.6 GHz spectrum 
auction held in 2018 the VHA and TPG joint venture secured 131 lots 
at auction for $263 million, expiring in 2030. 

In September 2018, the Telecommunications Sector Security 
Reforms (‘TSSR’) came into effect. Under the TSSR, the Government 
has announced a ban on vendors in 5G networks who are likely 
to be subject to extra judicial directions from a foreign government that 
conflict with Australian law. 

Egypt
In December 2018, the award for the interconnection arbitration case 
with Etisalat Misr was issued in favour of Etisalat Misr. Vodafone Egypt 
filed for an annulment of the award in March 2019.

In January 2019, Vodafone Egypt signed its latest acquired licence 
named “Gated Community Licence” for a period of fifteen years. 
This licence allows Vodafone Egypt to provide all its services including 
but not limited to Telecom services, M2M, IPTV, Internet Services and 
Smart Cities to Gated Compounds and Buildings within Egypt.

Ghana
In January 2018, Vodafone Ghana paid 30% of the judgment debt into 
court (€4.8 million) in line with a Conditional Stay of Execution in relation 
to a High Court decision, affirmed by a panel of the Court of Appeal, 
on a parcel of land located at Afransi in the Central Region of Ghana. 
The Ghana Lands Commission originally granted this land to Ghana 
Telecom. The Twidan Royal family of Gomoa Afransi stool contested 
Vodafone Ghana’s title to the land in Court and secured a Judgment 
Debt equivalent to €13.6 million. An appeal against the substantive 
decision of the High Court has been filed and both parties and 
subsequently submitted written submissions on the Appeal in March 
2019. Judgment of the Court on the Appeal is expected by May 2019. 

In December 2018, Vodafone Ghana secured a licence for 2x5MHz 
of 800MHz spectrum at a cost of USD$30 million, due to expire in 2033. 
A provisional licence to provide 4G services was issued to Vodafone 
in December 2018, following the 1st of 3 instalment payments ending 
December 2019.

OverviewStrategic ReportGovernanceFinancialsOther information228 Vodafone Group Plc   

Annual Report 2019 

Regulation (continued) 
Unaudited information

Overview of spectrum licences at 31 March 2019

Country by region
Europe region
Germany 

Italy 

UK3

Spain

Netherlands

Ireland

Portugal 

Romania

Greece

Czech Republic

Hungary

Albania

Malta

700MHz
Quantity1
(Expiry date)

800MHz 
Quantity1
(Expiry date)

900MHz 
Quantity1
(Expiry date)

1400/1500MHz
Quantity1
(Expiry date)

1800MHz 
Quantity1
(Expiry date)

2x10
(2033)

2x10
(2025)

2x10
 (2033)

20
(2033)

2x25
 (2033)

2x10
 (2037)

2x10
 (2029)

2x10
(2029)

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

2x10
 (2033)
2x10
(2031)
2x10
(2029)
2x10
(2030)
2x10
(2027)

2x10
(2029)
2x10
(2030)

2x10
 (2029)
2x10
(2029)

2x10
 (2034)

n/a

2x10
(2033)

2x17.4

2x10
(2028)
2x10
(2030)
2x10
(2030)
2x5
(2021)
2x52
(2027)
2x10
(2029) 
2x15
(2027)

2x10
(2029)6
2x10
(2022)6
2x1
(2029)5
2x8
(2031)
2x22
(2030)
2x47
(2024)
2x15
(2026)

20
(2029)

20
(2023)
n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

2x15
 (2029)
2x52
(2029)
2x5.8

2x20
(2030)
2x20
(2030)
2x25
(2030)
2x6 
(2021)
2x142
(2027)
2x30
(2029)
2x10
(2027)
2x152
(2035)
2x27
(2029)
2x15
(2022)6

2x9
(2031)
2x142
(2030)
2x57
(2024)
2x25
(2026)

2.1GHz
Quantity1
(Expiry date)

2x10+5 
 (2020)
2x52
 (2025)
2x15+5
 (2021)

2x14.8
(2022)
2x15+5
(2030)
2x20
(2020)
2x15
(2022)
2x20
(2033)

2.6GHz
Quantity1
(Expiry date)

3.5GHz
Quantity1
(Expiry date)

2x20+25
 (2025)

42
(2021)

2x15
(2029)

80
 (2037)

2x20+25
 (2033)
2x20+20 
(2030)
2x30
(2030)4
n/a

2x20+25
(2027)

2x15+5
(2020)
2x20+5
(2021)

15
(2029)
2x20+20
(2030)

2x20
(2025)
2x15
(2027)

2x20
(2029)
2x20+25
(2029)

2x20+20
(2030)

2x15+5
(2025)
2x52
(2029)
2x57
(2021)
2x20+5
(2020)

2x30+25
(2033)

2x21
(2020)

50
(2038)
90
 (2038)
n/a

1055
(2032)
n/a

2x20
(2025)
n/a

40
 (2032)
60
(2034)

n/a

229 Vodafone Group Plc   

Annual Report 2019 

700MHz
Quantity1
Country by region
(Expiry date)
Africa, Middle East and Asia-Pacific
India8
n/a 
Vodacom: South Africa9
n/a
n/a
Vodacom: Democratic 
Republic of Congo
Lesotho

n/a

n/a
n/a
2x15
(2026)
4010
81
(2036)
n/a

2x7+2x14
(2031)
n/a

30
(2030)

n/a

2x28
(2022)
40
(2024)
n/a

800MHz 
Quantity1
(Expiry date)

900MHz 
Quantity1
(Expiry date)

1400/1500MHz
Quantity1
(Expiry date)

1800MHz 
Quantity1
(Expiry date)

2.1GHz
Quantity1
(Expiry date)

2.6GHz
Quantity1
(Expiry date)

3.5GHz
Quantity1
(Expiry date)

n/a
n/a
2x10
(2037)
2x2010

(2021–2036)
2x11
2x6
(2028)
2x2210

n/a (2021–2037)
2x12
n/a
2x18
n/a
(2028)
2x3010

n/a

(2030–2036)
2x15+5
2x10+15
(2032)
2x1510

(2036)
n/a
n/a

4010

Mozambique

Tanzania

Turkey

Australia11

Egypt

New Zealand

Safaricom: Kenya 

Ghana

n/a

2x10
(2033)
n/a

2x5
(2030)

n/a

2x15
(2031)
n/a

n/a

2x10
(2039)
n/a

2x10
(2029)

2x10 
(850MHz)
(2028)
n/a

n/a

2x10
(TBC)12
2x5
(2023)

2x8
(2038)
2x7.5
(2031)
2x11
(2023)
2x1.42
(2029)
2x8 
(annual)

2x12.5
(2031)
2x15
(2031)
2x17.5
(2024)
2x8
(2019)13

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

2x8
(2038)
2x10
(2031)
2x10
(2029)

2x15+10
(2038)
2x15
(2031)
2x15+5
(2029)

n/a

n/a

2x15+10
(2029)

2x30 
(2028)

2x25+5
(2032) 

2x10
(2031)
2x25
(2021)
2x20
(2024)
2x10
(2019)13

2x20
(2031)
2x25+10
(2021)
2x10
(2022)
2x15
(2023)14

n/a

n/a

2x15+5 
(2028)
n/a

n/a

Notes:
1  Single (or unpaired) blocks of spectrum are used for asymmetric data (non-voice) use; block quantity has been rounded to the nearest whole number.
2  Blocks within the same spectrum band but with different licence expiry dates are separately identified.
3  UK – all UK spectrum licences are perpetual so any dates given are the ones from which licence fees become payable, and where no date is given this means that license fees already apply.
4  Netherlands – Licence breakdown 2x10MHz from Vodafone, 2x20MHz from Ziggo.
5 
6  Hungary – 900MHz and 1800MHz – conditional options to extend these licences to 2034.
7  Albania – spectrum acquired from PLUS’ exit from market.
8 
9  Vodacom’s South African spectrum licences are renewed annually. As part of the migration to a new licensing regime the national regulator has issued Vodacom a service licence and a network 

India comprises 22 separate service area licences with a variety of expiry dates.

Ireland – 105MHz in cities, 85MHz in regions.

licence which will permit Vodacom to offer mobile and fixed services. The service and network licences have a 20 year duration and will expire in 2028. 

10  Vodacom’s Lesotho spectrum licences are renewed annually. N.B. 40MHz in 2.6GHz column is actually 2.3GHz.
11  Australia – table refers to Sydney/Melbourne only. In total VHA has:

– 700MHz band – 2x5 MHz across Australia.
– 850MHz band – 2x10MHz in Sydney/Melbourne/Brisbane/Adelaide/Perth and 2x5MHz across the rest of Australia. 
– 900MHz band – 2x8MHz across Australia.
–  800MHz band – 2x30MHz in Sydney/Melbourne, 2x25MHz in Brisbane/Adelaide/Perth/Canberra, 2x15MHz in South-West Western Australia, 2x10MHz in Victoria/North Queensland 

and 2x5MHz in Darwin/Tasmania/South Queensland.

–  2.1GHz band (excluding short-term 2.1GHz licences), VHA holds 2x25 MHz in Sydney/Melbourne, 2x20MHz in Brisbane/Adelaide/Perth, 2x20MHz Darwin/Hobart, 2x10 MHz in Canberra 

and 2x5MHz in regional Australia.

–  3.GHz band – VHA acquired 60 MHz as part of a joint venture. VHA only has access to 30MHz at this point in time.

12  Kenya – awaiting confirmation of full licence terms.
13  Ghana – licence renewal due December 2019.
14  Ghana – the NRA has issued provisional licences with the intention of converting them to full licences once the NRA has been reconvened.

OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
 
230 Vodafone Group Plc   

Annual Report 2019 

Regulation (continued) 
Unaudited information

Mobile Termination Rates (‘MTRs’) 
National regulators are required to take utmost account of the Commission’s existing recommendation on the regulation of fixed and MTRs. 
This recommendation requires MTRs to be set using a long run incremental cost methodology. Over the last three years MTRs effective for our 
subsidiaries were as follows:

Country by region
Europe
Germany (€ cents)
Italy (€ cents) 
UK (GB £ pence)
Spain (€ cents) 
Netherlands (€ cents)
Ireland (€ cents)
Portugal (€ cents) 
Romania (€ cents)
Greece (€ cents)
Czech Republic (CZK)
Hungary (HUF)
Albania (ALL)
Malta (€ cents)
Africa, Middle East and Asia-Pacific
India (rupees)3
Vodacom: South Africa (ZAR)
Vodacom: Democratic Republic of Congo 
(USD cents)
Lesotho (LSL/ZAR)
Mozambique (MZN/USD cents)
Tanzania (TZN) 
Turkey (lira)
Australia (AUD cents)
Egypt (PTS/piastres)
New Zealand (NZD cents)
Safaricom: Kenya (shilling)
Ghana (peswas)

2017

1.10
0.98
0.50
1.09
1.86
0.84
0.79
0.96
1.07
0.248
1.71
1.48
0.40

0.14
0.13
2.70

0.26
0.44
26.96
0.03
1.70
10.00
3.56
0.99
4.00

 2018

1.07
0.98
0.50
0.70
0.581
0.79
0.75
0.96
0.958
0.248
1.71
1.48
0.40

0.06
0.13
2.40

0.20
0.48
15.60
0.03
1.70
11.00
3.56
0.99
4.00

20191

1 April 20192

0.76

0.64

0.35

1.11

0.10

0.12

0.95
0.90
0.479
0.67
0.581
0.79
0.39
0.96
0.946
0.248
1.71
1.22
0.40

0.06
0.12
1.50

0.15
0.39
10.40
0.03
1.70
11.00
3.56
0.99
4.00

Notes: 
1  All MTRs are based on end of financial year values.
2  MTR changes already announced to be implemented after 1 April 2019 are included at the current rate or where a glide-path or a final decision has been determined by the national 

3 

regulatory authority. 
India – 2018 MTR has been challenged this Regulation in the Bombay High Court. The next hearing is due 12 April 2018. Vodafone India’s petition in Delhi High Court against TRAI’s previous MTR 
reduction from 0.20 to 0.14 is listed for final hearing on 11 July 2019.

231 Vodafone Group Plc   

Annual Report 2019 

Alternative performance measures 
Unaudited information

In the discussion of the Group’s reported operating results, alternative performance measures are presented to provide readers with additional 
financial information that is regularly reviewed by management. However, this additional information presented is not uniformly defined by all 
companies including those in the Group’s industry. Accordingly, it may not be comparable with similarly titled measures and disclosures by other 
companies. Additionally, certain information presented is derived from amounts calculated in accordance with IFRS but is not itself an expressly 
permitted GAAP measure. Such alternative performance measures should not be viewed in isolation or as an alternative to the equivalent 
GAAP measure.

IFRS 15 basis and IAS 18 basis
Following the adoption of IFRS 15 “Revenue from Contracts with Customers” on 1 April 2018, the Group’s statutory results for year ended 31 March 
2019 are on an IFRS 15 basis, whereas the statutory results for the year ended 31 March 2018 are on an IAS 18 basis as previously reported, with any 
comparison between the two bases of reporting not being meaningful. As a result, the discussion of our operating results in the Strategic Report 
is primarily performed on an IAS 18 basis for all years presented.

We believe that the IAS 18 basis metrics for the year ended 31 March 2019, which are not intended to be a substitute for, or superior to, our reported 
metrics on an IFRS 15 basis, provide useful information to allow comparable growth rates to be calculated. A reconciliation of service revenue, 
revenue, adjusted EBITDA, adjusted EBIT and adjusted operating profit to the statutory IFRS 15 basis for the year ended 31 March 2019 and for 
service revenue and revenue for the quarters ended 31 March 2019 and 31 December 2018 is included in the following pages.

In addition, to assist investors and other stakeholders in understanding the impact of IFRS 15 on the Group’s results, the following pages also include 
pro forma results for the year ended 31 March 2018 and quarters ended 31 March 2018 and 31 December 2017 on an IFRS 15 basis, associated 
IFRS 15 and organic growths and a reconciliation to the statutory IAS 18 basis for those periods.

Service revenue
Service revenue comprises all revenue related to the provision of ongoing services including, but not limited to, monthly access charges, airtime 
usage, roaming, incoming and outgoing network usage by non-Vodafone customers and interconnect charges for incoming calls. We believe that 
it is both useful and necessary to report this measure for the following reasons:

 – It is used for internal performance reporting;

 – It is used in setting director and management remuneration; and

 – It is useful in connection with discussion with the investment analyst community.

Reconciliation of reported service revenue to the respective closest equivalent GAAP measure, revenue, are provided in the “Our financial 
performance” section on pages 26 to 33 and the “Prior year operating results” on pages 200 to 205.

Adjusted EBITDA and adjusted EBITDA margin
Adjusted EBITDA is operating profit excluding share of results in associates and joint ventures, depreciation and amortisation, gains/losses on the 
disposal of fixed assets, impairment losses, restructuring costs arising from discrete restructuring plans, other operating income and expense and 
significant items that are not considered by management to be reflective of the underlying performance of the Group. We use adjusted EBITDA, 
in conjunction with other GAAP and non-GAAP financial measures such as adjusted EBIT, adjusted operating profit, operating profit and net profit, 
to assess our operating performance. We believe that adjusted EBITDA is an operating performance measure, not a liquidity measure, as it includes 
non-cash changes in working capital and is reviewed by the Chief Executive to assess internal performance in conjunction with adjusted EBITDA 
margin, which is an alternative sales margin figure. We believe it is both useful and necessary to report adjusted EBITDA as a performance measure 
as it enhances the comparability of profit across segments.

Because adjusted EBITDA does not take into account certain items that affect operations and performance, adjusted EBITDA has inherent 
limitations as a performance measure. To compensate for these limitations, we analyse adjusted EBITDA in conjunction with other GAAP and 
non-GAAP operating performance measures. Adjusted EBITDA should not be considered in isolation or as a substitute for a GAAP measure 
of operating performance. 

A reconciliation of adjusted EBITDA and adjusted EBITDA margin to the closest equivalent GAAP measure, operating profit, is provided in note 2 
“Revenue disaggregation and segmental analysis” to the consolidated financial statements and page 235 respectively.

OverviewStrategic ReportGovernanceFinancialsOther information232 Vodafone Group Plc   

Annual Report 2019 

Alternative performance measures (continued) 
Unaudited information

Group adjusted EBIT, adjusted operating profit and adjusted earnings per share
Group adjusted EBIT and adjusted operating profit exclude impairment losses, restructuring costs arising from discrete restructuring plans, 
amortisation of customer bases and brand intangible assets, other operating income and expense and other significant one-off items. Adjusted EBIT 
also excludes the share of results in associates and joint ventures. Adjusted earnings per share also excludes certain foreign exchange rate 
differences, together with related tax effects. 

We believe that it is both useful and necessary to report these measures for the following reasons:

 – These measures are used for internal performance reporting;

 – These measures are used in setting director and management remuneration; and

 – They are useful in connection with discussion with the investment analyst community and debt rating agencies.

Adjusted EBIT is reconciled to the respective closest equivalent GAAP measure, operating profit, in the “Our financial performance” section 
on page 26. A reconciliation of adjusted operating profit to the respective closest equivalent GAAP measure, operating profit, is provided in note 2 
“Revenue disaggregation and segmental analysis” to the consolidated financial statements. A reconciliation of adjusted earnings per share to basic 
earnings per share is provided in the “Our financial performance” section on page 28. 

Cash flow measures and capital additions
In presenting and discussing our reported results, free cash flow (pre-spectrum), free cash flow, capital additions and operating free cash flow 
are calculated and presented even though these measures are not recognised within IFRS. We believe that it is both useful and necessary 
to communicate free cash flow to investors and other interested parties, for the following reasons:

 – Free cash flow (pre-spectrum) and free cash flow allows us and external parties to evaluate our liquidity and the cash generated by our 

operations. Free cash flow (pre-spectrum) and capital additions do not include payments for licences and spectrum included within intangible 
assets, items determined independently of the ongoing business, such as the level of dividends, and items which are deemed discretionary, such 
as cash flows relating to acquisitions and disposals or financing activities. In addition, it does not necessarily reflect the amounts which we have 
an obligation to incur. However, it does reflect the cash available for such discretionary activities, to strengthen the consolidated statement 
of financial position or to provide returns to shareholders in the form of dividends or share purchases;

 – Free cash flow facilitates comparability of results with other companies, although our measure of free cash flow may not be directly comparable 

to similarly titled measures used by other companies;

 – These measures are used by management for planning, reporting and incentive purposes; and

 – These measures are useful in connection with discussion with the investment analyst community and debt rating agencies.

A reconciliation of cash generated by operations, the closest equivalent GAAP measure, to operating free cash flow and free cash flow, 
is provided below.

Cash generated by operations (refer to note 18)
Capital additions
Working capital movement in respect of capital additions
Disposal of property, plant and equipment
Restructuring payments
Other
Operating free cash flow
Taxation
Dividends received from associates and investments
Dividends paid to non-controlling shareholders in subsidiaries
Interest received and paid
Free cash flow (pre-spectrum)
Licence and spectrum payments
Restructuring payments
Free cash flow

2019 
€m
14,182
(7,227)
(89)
45
195
(35)
7,071
(1,040)
498
(584)
(502)
5,443
(837)
(195)
4,411

2018
€m 
13,860 
(7,321)
171 
41 
250 
– 
7,001 
(1,010)
489 
(310)
(753)
5,417 
(1,123)
(250)
4,044 

 2017
€m 
13,781
(7,675)
(822)
43 
266 
34 
5,627 
(761)
433 
(413)
(830)
4,056 
(474)
(266)
3,316 

233 Vodafone Group Plc   

Annual Report 2019 

2019 financial year guidance
The adjusted EBITDA and free cash flow guidance measures for the year ended 31 March 2019 were forward-looking alternative performance 
measures based on the Group’s assessment of the global macroeconomic outlook and foreign exchange rates of €1:£0.87, €1:ZAR 15.1,  
€1:TRY 5.1 and €1:EGP 22.1. These guidance measures exclude the impact of licence and spectrum payments, material one-off tax-related 
payments, restructuring payments, changes in shareholder recharges from India and any fundamental structural change to the Eurozone. They also 
assume no material change to the current structure of the Group. We believe it is both useful and necessary to report these guidance measures 
to give investors an indication of the Group’s expected future performance, the Group’s sensitivity to foreign exchange movements and to report 
actual performance against these guidance measures. 

Reconciliations of adjusted EBITDA and free cash flow to the 2019 financial year guidance basis is shown below.

Reported (IAS 18 basis)
Other activity (including M&A)
Foreign exchange
Handset financing and settlements
Guidance basis

2019 
€m
14,139
(95)
–
(198)
13,846

Adjusted EBITDA

2018
€m 
14,737
(341)
(288)
(674)
13,434

Free cash flow 
(pre-spectrum)

2019
€m 
5,443
–
–
–
5,443

Growth

(4.1)%

3.1%

Other
Certain of the statements within the Strategic Report contains forward-looking alternative performance measures for which at this time 
there is no comparable GAAP measure and which at this time cannot be quantitatively reconciled to comparable GAAP financial information. 
Certain of the statements within the section titled “FY19 guidance delivered and FY20 outlook” on page 25 contain forward-looking  
non-GAAP financial information which at this time cannot be quantitatively reconciled to comparable GAAP financial information.

Organic growth
All amounts in this document marked with an “*” represent “organic growth”, which presents performance on a comparable basis in terms of merger 
and acquisition activity and foreign exchange rates. Whilst organic growth is neither intended to be a substitute for reported growth, nor is it superior 
to reported growth, we believe that these measures provide useful and necessary information for the following reasons: 

 – They provide additional information on underlying growth of the business without the effect of certain factors unrelated to its 

operating performance;

 – They are used for internal performance analysis; and

 – They facilitate comparability of underlying growth with other companies (although the term “organic” is not a defined term under IFRS and may 

not, therefore, be comparable with similarly titled measures reported by other companies).

The Group’s organic growth rates for all periods exclude the results of Vodafone India Limited, which were reported in discontinued operations 
prior to the completion of the merger with Idea Cellular Limited on 31 August 2018, and the results of Vodafone Qatar following its disposal in the 
2018 financial year. In addition, operating segment organic service revenue growth rates for all quarters have been amended to exclude the impact 
of changes to intercompany interconnect rates and the impact of excluding international wholesale voice transit revenues from service revenue with 
effect from 1 April 2018.

We have not provided a comparative in respect of organic growth rates as the current rates describe the change between the beginning and 
end of the current period, with such changes being explained by the commentary in this news release. If comparatives were provided, significant 
sections of the commentary from the news release for prior periods would also need to be included, reducing the usefulness and transparency 
of this document.

OverviewStrategic ReportGovernanceFinancialsOther information234 Vodafone Group Plc   

Annual Report 2019 

Alternative performance measures (continued) 
Unaudited information

Reconciliations of organic growth to reported growth are shown where used or in the following tables.

2019
€m

2018
€m

Reported
%

Other activity 
(including M&A)
pps

Foreign
 exchange
pps

IAS 18

Year ended 31 March
Revenue
Germany
Italy
UK
Spain
Other Europe
Eliminations
Europe
Vodacom
Other Markets 

Of which: Turkey
Of which: Egypt
Rest of the World
Other 
Eliminations
Group (IAS 18 basis)
Impact of adoption of IFRS 15
Group (IFRS 15 basis)

Adjusted EBITDA
Germany
Italy
UK
Spain
Other Europe
Europe
Vodacom
Other Markets

Of which: Turkey
Of which: Egypt
Rest of the World
Other
Group (IAS 18 basis)
Impact of adoption of IFRS 15
Group (IFRS 15 basis)

Percentage point change in adjusted EBITDA margin
Europe
Rest of the World
Other Markets

Of which: Turkey
Of which: Egypt

Group

Adjusted EBIT
Europe
Rest of the World
Other
Group (IAS 18 basis)
Impact of adoption of IFRS 15
Group (IFRS 15 basis)

Adjusted operating profit
Europe
Rest of the World
Other
Group (IAS 18 basis)
Impact of adoption of IFRS 15
Group (IFRS 15 basis)

10,847
6,204
7,078
4,978
4,941
(160)
33,888
5,692
5,770
2,845
961
11,462
1,408
(187)
46,571

4,010
2,329
1,762
1,420
1,515
11,036
2,203
1,554
644
413
3,757
(56)
14,737 

32.6%
32.8%

22.6%
43.0%
31.6%

2,855
2,102
(130)
4,827 

2,895
2,453
(132)
5,216

10,952
5,882
6,799
4,688
5,121
(116)
33,326
5,660
4,864
2,344
1,112
10,524
1,518
(302)
45,066
(1,400)
43,666

4,098
2,189
1,527
1,079
1,628
10,521
2,155
1,395
542
514
3,550
68
14,139
(221)
13,918

31.6%
33.7%

23.1%
46.2%
31.4%

2,282
2,140
52
4,474
(221)
4,253

2,431
1,701
51
4,183
(278)
3,905

1.0
(5.2)
(3.9)
(5.8)
3.6

(1.7)
(0.6)
(15.7)
(17.6)
15.7
(8.2)

0.1
0.2
0.1
0.3
(0.6)

(0.2)
0.1
10.8
0.5
–
4.9

–
–
–
–
0.2

0.1
3.8
14.6
32.3
(1.4)
9.4

Organic
%

1.1
(5.0)
(3.8)
(5.5)
3.2

(1.8)
3.3
9.7
15.2
14.3
6.1

(3.2)

0.8

2.3

(0.1)

2.2
(6.0)
(13.3)
(24.0)
7.5
(4.7)
(2.2)
(10.2)
(15.8)
24.5
(5.5)

(4.1)

(1.0)
0.9

0.5
3.2
(0.2)

(20.1)
1.8

(7.3)

(16.0)
(30.7)

(19.8)

(0.2)
0.2
(0.8)
0.5
0.1
–
–
11.4
1.3
(0.1)
4.2

1.6

–
(0.3)

0.1
–
0.3

–
(1.3)

1.9

–
32.9

17.2

–
–
–
–
–
–
4.1
12.8
33.7
(1.3)
7.6

2.0

–
(0.6)

0.1
0.1
(0.2)

–
7.3

2.9

(0.1)
4.4

2.4

2.0
(5.8)
(14.1)
(23.5)
7.6
(4.7)
1.9
14.0
19.2
23.1
6.3

(0.5)

(1.0)
–

0.7
3.3
(0.1)

(20.1)
7.8

(2.5)

(16.1)
6.6

(0.2)

235 Vodafone Group Plc   

Annual Report 2019 

Year ended 31 March 2019 
Other metrics 
Revenue 
Impact of UK handset financing and settlements 
Adjusted revenue excluding the impact of  
UK handset financing and settlements
Other activity (including M&A) 
Foreign exchange 
Adjusted revenue, organic excluding the impact of  
UK handset financing and settlements

Adjusted EBITDA 
Impact of UK handset financing and settlements 
Adjusted EBITDA excluding the impact of  
UK handset financing and settlements 
Other activity (including M&A) 
Foreign exchange 
Adjusted EBITDA, organic excluding the impact of  
UK handset financing and settlements 

Adjusted EBITDA margin 
Adjusted EBITDA margin excluding the impact of  
UK handset financing and settlements 

Germany

2019 
€m

2018 
€m

IAS 18

UK

2019 
€m

10,952
–

10,847
(102)

10,952
–
–

10,745
(12)
–

6,799
(223)

6,576
–
–

2018 
€m

7,078
(504)

6,574
(9)
(2)

Group

2019 
€m

2018 
€m

45,066
(223)

46,571
(606)

44,843
(113)
–

45,965
(486)
(1,076)

10,952

10,733

6,576

6,563

44,730

44,403

4,098
–

4,098
–
–

4,010
(89)

3,921
7
–

1,527
(198)

1,762
(585)

14,139
(198)

14,737
(674)

1,329
–
–

1,177
17
–

13,941
(95)
–

14,063
(341)
(288)

4,098

3,928

1,329

1,194

13,846

13,434

37.4%

37.0%

22.5%

24.9%

31.4%

31.6%

37.4%

36.5%

20.2%

17.9%

31.1%

30.6%

OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
 
 
 
236 Vodafone Group Plc   

Annual Report 2019 

Alternative performance measures (continued) 
Unaudited information

Year ended 31 March 2019
Service revenue 
Germany
Mobile service revenue 
Fixed service revenue 
Italy
Mobile service revenue 
Fixed service revenue 
UK
Mobile service revenue 
Fixed service revenue 
Spain
Other Europe

Of which: Ireland
Of which: Portugal
Of which: Greece

Eliminations
Europe
Vodacom

Of which: South Africa
Of which: International operations

Other Markets

Of which: Turkey
Of which: Egypt

Eliminations
Rest of the World
Other
Eliminations
Total service revenue
Other revenue
Revenue (IAS 18 basis)
Impact of adoption of IFRS 15
Revenue (IFRS 15 basis)

Other growth metrics
Excluding the impact of UK handset financing and settlements:

Group – Service revenue
Group – Mobile service revenue
Group – Fixed service revenue
Group – EBITDA
Group – EBIT
Europe – Service revenue
Europe – EBITDA
Vodafone Business – Service revenue
Vodafone Business – Service revenue (RoW)
Vodafone Business – Mobile service revenue
Vodafone Business – Fixed service revenue
Group – IoT revenue
Group – IoT Connectivity revenue
Europe – Consumer
Europe – Consumer mobile
Europe – Consumer fixed
Europe – Consumer excl. Italy and Spain
Europe – Consumer mobile excl. Italy and Spain
Europe – Consumer fixed excl. Italy and Spain
Emerging consumer – Service revenue
Germany – Service revenue
Germany – Mobile service revenue
Germany – Fixed service revenue
Germany – Service revenue excl. wholesale
Germany – Mobile service revenue excl. wholesale
Germany – Fixed service revenue excl. wholesale
Germany – EBITDA
UK – Service revenue
UK – Service revenue excl. handset financing
UK – Mobile service revenue excl. handset financing
UK – EBITDA
UK – Operating expenses
South Africa – Data revenue

2019
€m

2018
€m

Reported
%

Other activity 
(including M&A)
pps

Foreign
 exchange
pps

Organic
%

IAS 18

10,306
6,126
4,180
4,979
3,893
1,086
5,775
4,230
1,545
4,275
4,743
959
967
875
(110)
29,968
4,660
3,506
1,151
4,083
1,748
1,077
–
8,743
610
(101)
39,220
5,846
45,066
(1,400)
43,666

39,220
28,962
10,258
14,139
4,475
29,968
10,521
11,729
1,780
7,980
3,749
783
615
19,144
13,636
5,507
13,029
9,162
3,868
6,106
10,306
6,126
4,180
9,832
5,863
3,970
4,098
5,775
5,775
4,231
1,527
(1,820)
1,527

10,262
6,087
4,175
5,302
4,310
992
6,094
4,629
1,465
4,587
4,625
949
950
815
(157)
30,713
4,656
3,601
1,034
4,845
2,146
927
–
9,501
1,037
(185)
41,066
5,505
46,571

41,066
30,660
10,406
14,737
4,826
30,713
11,036
11,918
1,943
8,262
3,656
747
556
19,752
14,319
5,434
13,071
9,330
3,740
6,649
10,262
6,087
4,175
9,731
5,784
3,948
4,010
6,094
6,094
4,629
1,762
(1,911)
1,540

0.4
0.6
0.1
(6.1)
(9.7)
9.5
(5.2)
(8.6)
5.5
(6.8)
2.6
1.1
1.8
7.4

(2.4)
0.1
(2.6)
11.3
(15.7)
(18.5)
16.2

(8.0)

(4.5)

(3.2)

(4.5)
(5.5)
(1.4)
(4.1)
(7.3)
(2.4)
(4.7)
(1.6)
(8.4)
(3.4)
2.5
4.8
10.6
(3.1)
(4.8)
1.4
(0.3)
(1.8)
3.4
(8.2)
0.4
0.6
0.1
1.0
1.4
0.6
2.2
(5.2)
(5.2)
(8.6)
(13.3)
(4.7)
(0.9)

0.1
0.2
–
0.2
0.3
0.1
0.1
0.1
–
0.4
(0.6)
0.2
0.6
(5.0)

(0.1)
–
–
–
11.4
0.6
–

5.4

1.6

0.8

2.0
2.4
0.6
2.0
2.9
–
–
1.2
7.0
1.3
0.8
0.1
0.2
–
0.1
–
–
–
–
9.7
–
–
–
–
–
–
–
–
–
0.1
–
0.1
4.8

–
–
–
–
–
–
–
0.1
(0.2)
–
0.1
–
–
–

–
3.7
4.7
(0.1)
13.2
32.2
(1.5)

8.7

2.0

2.3

2.8
2.5
3.7
5.2
13.8
1.3
4.2
0.7
5.1
0.8
0.5
4.8
3.7
2.0
2.3
1.2
3.0
3.5
1.8
5.9
1.1
0.2
2.5
1.2
0.2
2.6
2.1
0.1
5.8
7.7
24.6
(0.7)
(0.0)

0.5
0.8
0.1
(5.9)
(9.4)
9.6
(5.1)
(8.4)
5.3
(6.4)
2.1
1.3
2.4
2.4

(2.5)
3.8
2.1
11.2
8.9
14.3
14.7

6.1

(0.9)

(0.1)

0.3
(0.6)
2.9
3.1
9.4
(1.1)
(0.5)
0.3
3.7
(1.3)
3.8
9.7
14.5
(1.1)
(2.4)
2.6
2.7
1.7
5.2
7.4
1.5
0.8
2.6
2.2
1.6
3.2
4.3
(5.1)
0.6
(0.8)
11.3
(5.3)
3.9

237 Vodafone Group Plc   

Annual Report 2019 

Quarter ended 31 March 2019
Service revenue 
Germany
Mobile service revenue 
Fixed service revenue 
Italy
Mobile service revenue 
Fixed service revenue 
UK
Mobile service revenue 
Fixed service revenue 
Spain
Other Europe

Of which: Ireland
Of which: Portugal
Of which: Greece

Eliminations
Europe
Vodacom

Of which: South Africa
Of which: International operations

Other Markets

Of which: Turkey
Of which: Egypt
Rest of the World
Other
Eliminations
Total service revenue
Other revenue
Revenue (IAS 18 basis)
Impact of adoption of IFRS 15
Revenue (IFRS 15 basis)

Other growth metrics
Excluding the impact of UK handset financing and settlements

Group – Service revenue
Group – Mobile service revenue
Group – Fixed service revenue
Europe – Service revenue
Germany – Service revenue
Germany – Mobile service revenue
Germany – Fixed service revenue
Germany – Service revenue excl. wholesale
Germany – Mobile service revenue excl. wholesale
Germany – Fixed service revenue excl. wholesale
UK – Service revenue
UK – Service revenue excl. handset financing
UK – Mobile service revenue excl. handset financing
Ireland – Service revenue excluding prior year benefit
South Africa – Data revenue

2019
€m
5,775
4,231
1,527
(1,820)
1,527
3,970
4,098
5,775
5,775
4,231
1,527
(1,820)
1,527
241
236
216
(23)
7,390
1,164
875
289
1,036
437
280
2,200
165
(33)
9,722
1,414
11,136
(316)
10,820

9,722
7,079
2,643
7,390
2,556
1,506
1,050
2,447
1,447
1,000
1,452
1,452
1,027
241
386

2018
€m
6,094
4,629
1,762
(1,911)
1,540
3,948
4,010
6,094
6,094
4,629
1,762
(1,911)
1,540
244
233
195
(35)
7,691
1,197
945
251
1,163
505
232
2,360
292
(58)
10,285
1,414
11,699

10,285
7,525
2,760
7,692
2,636
1,501
1,135
2,505
1,428
1,077
1,524
1,524
1,114
244
412

IAS 18

Reported
%
(5.2%)
(8.6%)
(13.3%)
(4.7%)
(0.9%)
0.6%
2.2%
(5.2%)
(5.2%)
(8.6%)
(13.3%)
(4.7%)
(0.9%)
(1.2)
1.3
10.8

(3.9)
(2.8)
(7.4)
15.1
(10.9)
(13.5)
20.7
(6.8)

(5.5)

(4.8)

(5.5)
(5.9)
(4.2)
(3.9)
(3.0)
0.4
(7.5)
(2.3)
1.4
(7.2)
(4.7)
(4.7)
(7.9)
(1.4)
(6.2)

Other activity 
(including M&A)
pps
–
0.1pp
–
0.1pp
4.8pp
–
–
–
–
0.1pp
–
0.1pp
4.8pp
0.1
0.5
(7.4)

(0.2)
–
–
–
11.5
0.5
–
5.4

1.7

0.7

1.3
1.6
–
(0.2)
–
–
–
–
–
–
(1.3)
(1.3)
(1.1)
–
7.8

Foreign
 exchange
pps
5.8pp
7.7pp
24.6pp
(0.7pp)
(0.0pp)
2.6pp
2.1pp
0.1pp
5.8pp
7.7pp
24.6pp
(0.7pp)
(0.0pp)
–
–
–

(0.2)
5.3
7.7
(5.6)
7.2
26.1
(9.5)
6.3

1.3

1.6

3.6
2.7
6.5
2.3
4.0
0.2
9.1
4.2
0.2
9.6
0.2
6.1
8.3
2.4
–

Organic
%
0.6%
(0.8%)
11.3%
(5.3%)
3.9%
3.2%
4.3%
(5.1%)
0.6%
(0.8%)
11.3%
(5.3%)
3.9%
(1.1)
1.8
3.4

(4.3)
2.5
0.3
9.5
7.8
13.1
11.2
4.9

(2.5)

(2.5)

(0.6)
(1.6)
2.3
(1.8)
1.0
0.6
1.6
1.9
1.6
2.4
(5.8)
0.1
(0.7)
1.0
1.6

OverviewStrategic ReportGovernanceFinancialsOther information238 Vodafone Group Plc   

Annual Report 2019 

Alternative performance measures (continued) 
Unaudited information

Quarter ended 31 December 2018
Service revenue 
Germany
Mobile service revenue 
Fixed service revenue 
Italy
Mobile service revenue 
Fixed service revenue 
UK
Mobile service revenue 
Fixed service revenue 
Spain
Other Europe

Of which: Ireland
Of which: Portugal
Of which: Greece

Eliminations
Europe
Vodacom

Of which: South Africa
Of which: International operations

Other Markets

Of which: Turkey
Of which: Egypt
Rest of the World
Other
Eliminations
Total service revenue
Other revenue
Revenue (IAS 18 basis)
Impact of adoption of IFRS 15
Revenue (IFRS 15 basis)

Other growth metrics
Vodafone Business – Service revenue
Vodafone Business – Fixed service revenue
Vodafone Business – Mobile service revenue
Emerging Consumer – Service revenue
Germany – Service revenue excluding wholesale drag
South Africa – Data revenue
South Africa – Voice revenue
Excluding the impact of UK handset financing and 
settlements:

Group – Service revenue
Europe – Service revenue
Europe Consumer – Service revenue
Europe Consumer – Service revenue excluding Italy 
and Spain
Europe Consumer – Fixed service revenue
Europe Consumer – Mobile service revenue
UK – Service revenue
UK – Mobile service revenue

2018
€m

2017
€m

Reported
%

Other activity 
(including M&A)
pps

Foreign
 exchange
pps

Organic
%

IAS 18

2,590 
1,541 
1,049 
1,261 
979 
282 
1,426 
1,041 
385 
1,056 
1,188 
238 
241 
221 
(25)
7,496 
1,156 
854 
302 
1,014
424
275
2,170 
135 
(14)
9,787 
1,598 
11,385 
(389)
10,996 

2,938 
934 
2,004 
1,524 
2,590 
363 
347 

9,787 
7,496 
4,788 

3,263 
1,382 
3,406 
1,426 
1,041 

2,564 
1,540 
1,024 
1,324 
1,071 
253 
1,496 
1,138 
358 
1,144 
1,157 
236 
235 
201 
(36)
7,649 
1,149 
878 
267 
1,189
520
235
2,338 
255 
(53)
10,189 
1,608 
11,797 

2,999 
911 
2,088 
1,646 
2,564 
371 
355 

10,189 
7,649 
4,918 

3,248 
1,351 
3,567 
1,496 
1,138 

1.0
0.1
2.4
(4.8)
(8.6)
11.5
(4.7)
(8.5)
7.5
(7.7)
2.7
0.8
2.6
10.0

(2.0)
0.6
(2.7)
13.1
(14.7)
(18.5)
17.0
(7.2)

(3.9)

(3.5)

(2.0)
2.5
(4.0)
(7.4)
1.0
(2.1)
(2.2)

(3.9)
(2.0)
(2.6)

0.5
2.3
(4.5)
(4.7)
(8.5)

0.1
0.1
0.1
0.2
0.2
(0.2)
0.1
0.2
–
0.3
(0.5)
0.6
0.3
(7.0)

(0.2)
–
0.1
–
11.9
0.4
–
5.5

1.6

0.8

0.7
0.5
0.9
6.0
0.9
–
–

2.5
0.8
1.3

1.9
(0.9)
2.1
5.5
7.3

–
–
–
–
–
–
0.1
0.1
(0.2)
–
–
–
–
–

0.1
0.9
1.7
(2.0)
11.9
32.9
(2.6)
6.6

1.5

1.8

0.8
0.5
0.9
7.8
–
1.7
1.7

1.5
0.1
–

–
–
–
0.1
0.1

1.1
0.2
2.5
(4.6)
(8.4)
11.3
(4.5)
(8.2)
7.3
(7.4)
2.2
1.4
2.9
3.0

(2.1)
1.5
(0.9)
11.1
9.1
14.8
14.4
4.9

(0.8)

(0.9)

(0.5)
3.5
(2.2)
6.4
1.9
(0.4)
(0.5)

0.1
(1.1)
(1.3)

2.4
1.4
(2.4)
0.9
(1.1)

239 Vodafone Group Plc   

Annual Report 2019 

Year ended 31 March 2018 
Revenue
Europe
Rest of the World

Of which: Turkey
Of which: Egypt 

Other
Eliminations
Total
India

Adjusted EBITDA
Germany
Italy
UK
Spain
Other Europe
Europe
Vodacom
Other Markets

Of which: Turkey
Of which: Egypt
Rest of the World
Other
Total
India

Percentage point change in adjusted EBITDA margin
Europe
Rest of the World
Other Markets

Of which: Turkey
Of which: Egypt

Group

Adjusted EBIT
Europe
Rest of the World
Other
Total

Adjusted operating profit
Europe
Rest of the World
Other
Total
India

2018
€m

2017
€m

Reported
%

Other activity 
(including M&A)
pps

Foreign
 exchange
pps

IAS 18

33,888
11,462
2,845
961
1,408
(187)
46,571
4,670

4,010
2,329
1,762
1,420
1,515
11,036
2,203
1,554
644
413
3,757
(56)
14,737
1,030

32.6%
32.8%
26.9%
22.6%
43.0%
31.6%

2,855 
2,102 
(130)
4,827 

2,895
2,453
(132)
5,216
990

34,550
11,773
3,052
1,329
1,390
(82)
47,631
5,853

3,617
2,229
1,212
1,360
1,865
10,283
2,063
1,791
646
590
3,854
12
14,149
1,596

29.8%
32.7%
27.6%
21.2%
44.4%
29.7%

1,939 
2,025 
6 
3,970 

1,890
2,238
6
4,134
480

(1.9)
(2.6)
(6.8)
(27.7)

(2.2)
(20.2)

10.9
4.5
45.4
4.4
(18.8)
7.3
6.8
(13.2)
(0.3)
(30.0)
(2.5)

4.2
(35.5)

2.8 
0.1 
(0.7)
1.4
(1.4)
1.9 

47.2
3.8

21.6

53.2
9.6

26.2
106.3

4.1
0.5
0.1
–

2.7
–

(0.1)
0.1
(1.2)
0.6
26.8
5.1
–
1.0 
0.3
–
0.3

4.3
–

0.2 
(0.1)
(0.1)
–
–
0.3 

40.6
(1.6)

20.7

34.8
(1.6)

17.4
0.1

0.8
11.5
21.2
48.0

3.3
1.7

(0.1)
–
7.6
–
(0.3)
0.6
(0.3)
24.1 
22.6
44.9
10.8

3.3
1.0

(0.1)
(0.3)
1.0 
0.1
(0.6)
–

(1.5)
9.4

4.9

(1.7)
9.9

5.4
4.3

Organic
%

3.0
9.4
14.5
20.3

3.8
(18.5)

10.7
4.6
51.8
5.0
7.7
13.0
6.5
11.9
22.6
14.9
8.6

11.8
(34.5)

2.9 
(0.3)
0.2
1.5
(2.0)
2.2 

86.3
11.6

47.2

86.3
17.9

49.0
110.7

OverviewStrategic ReportGovernanceFinancialsOther information240 Vodafone Group Plc   

Annual Report 2019 

Alternative performance measures (continued) 
Unaudited information

Year ended 31 March 2018
Service revenue 
Germany 
Mobile service revenue 
Fixed service revenue 
Italy 
Mobile service revenue 
Fixed service revenue 
UK 
Mobile service revenue 
Fixed service revenue 
Spain 
Other Europe

Of which: Ireland
Of which: Portugal
Of which: Greece

Eliminations 
Europe 
Vodacom 

Of which: South Africa 
Of which: International operations 

Other Markets

Of which: Turkey
Of which: Egypt
Of which: New Zealand

Rest of the World 
Other 
Eliminations 
Total service revenue 
Other revenue 
Revenue 

Other growth metrics
Germany – Operating expenses
Italy – Operating expenses
UK – Operating expenses
Spain – Consumer converged revenues
Spain – Operating expenses
South Africa – Data revenue
South Africa – Voice revenue
Excluding the impact of legal settlement:

Group – Service revenue
Germany – Service revenue
Germany – Fixed service revenue
Germany – Adjusted EBITDA

Excluding the impact of regulation, German legal 
settlement and handset financing:

Group – Adjusted EBITDA
Europe – Service revenue
Europe – Adjusted EBITDA
Germany – Service revenue
Germany – Mobile service revenue
UK – Service revenue
UK – Mobile service revenue
UK – Adjusted EBITDA
UK – Adjusted EBITDA margin
India – Service revenue

2018
€m

2017
€m

Reported
%

Other activity 
(including M&A)
pps

Foreign
 exchange
pps

Organic
%

IAS 18

10,262
6,087
4,175
5,302
4,310
992
6,094
4,629
1,465
4,587
4,625
949
950
815
(157)
30,713
4,656
3,601
1,034
4,845
2,146
927
1,099
9,501
1,037
(185)
41,066
5,505
46,571

(2,537)
(1,265)
(1,911)
1,804
(1,121)
1,540
1,459

41,066
10,262
4,175
4,010

14,737
30,713
11,036
10,262
6,087
6,094
4,629
1,762
24.9%
4,643

10,006
6,071
3,935
5,247
4,365
882
6,632
5,079
1,553
4,507
5,756
954
911
789
(173)
31,975
4,447
3,396
1,001
5,509
2,310
1,278
1,169
9,956
1,138
(82)
42,987
4,644
47,631

(2,597)
(1,346)
(2,111)
1,586
(1,149)
1,352
1,505

42,987
10,006
3,935
3,617

14,149
31,975
10,283
10,006
6,071
6,632
5,079
1,212
17.5
5,834

2.6
0.3
6.1
1.0
(1.3)
12.5
(8.1)
(8.9)
(5.7)
1.8
(19.6)
(0.5)
4.3
3.3

(3.9)
4.7
6.0
3.3
(12.1)
(7.1)
(27.5)
(6.0)
(4.6)

(4.5)

(2.2)

(2.3)
(6.0)
(9.5)
13.7
(2.4)
13.9
(3.1)

(4.5)
2.6
6.1
10.9

4.2
(3.9)
7.3
2.6
0.3
(8.1)
(8.9)
45.4
7.4
(20.4)

–
0.1
–
0.2
0.3
–
0.1
0.1
–
0.3
22.9
0.3
0.4
0.4

4.0
–
–
–
1.6
0.1
–
–
0.6

3.1

2.7

–
–
–
–
–
–
–

2.9
(1.0)
(2.6)
(2.5)

0.4
5.1
–
(0.1)
1.5
3.9
5.0
(51.6)
(7.2)
4.7

–
–
–
–
–
(0.1)
4.5
4.6
4.6
–
(0.4)
–
(0.1)
–

0.8
0.3
(1.1)
5.0
21.2
21.1
48.2
5.5
11.7

3.2

3.3

–
–
4.6
–
(0.1)
(1.1)
(1.5)

3.2
–
–
(0.1)

3.3
0.8
0.6
–
–
4.5
4.6
7.6
0.1
1.7

2.6
0.4
6.1
1.2
(1.0)
12.4
(3.5)
(4.2)
(1.1)
2.1
2.9
(0.2)
4.6
3.7

0.9
5.0
4.9
8.3
10.7.
14.1
20.7
(0.5)
7.7

1.8

3.8

(2.3)
(6.0)
(4.9)
13.7
(2.5)
12.8
(4.6)

1.6
1.6
3.5
8.3

7.9
2.0
7.9
2.5
1.8
0.3
0.7
1.4
0.3
(14.0)

241

Vodafone Group Plc   
Annual Report 2019 

Quarter ended 31 March 2018
Service revenue 
Germany
Mobile service revenue 
Fixed service revenue 
Italy
Mobile service revenue 
Fixed service revenue 
UK
Mobile service revenue 
Fixed service revenue 
Spain
Other Europe

Of which: Ireland
Of which: Portugal
Of which: Greece

Eliminations
Europe
Vodacom

Of which: South Africa
Of which: International operations

Other Markets

Of which: Turkey
Of which: Egypt
Of which: New Zealand

Rest of the World
Other 
Eliminations 
Total service revenue 
Other revenue 
Revenue 

Other growth metrics
Group – Enterprise service revenue
Group – IoT revenue
South Africa – Data revenue
India – Revenue
India – Service revenue
Excluding the impact of legal settlement:

Group – Service revenue
Germany – Service revenue
Germany – Fixed service revenue

Excluding the impact of regulation, German legal 
settlement and handset financing:
Europe – Service revenue
UK – Service revenue
UK – Mobile service revenue
Spain – Service revenue
India – Service revenue

2018
€m

2017
€m

Reported
%

Other activity 
(including M&A)
pps

Foreign
 exchange
pps

Organic
%

IAS 18

2,636
1,501
1,135
1,305
1,051
254
1,524
1,114
410
1,117
1,144
244
232
195
(35)
7,691
1,197
946
251
1,163
505
232
265
2,360
292
(58)
10,285
1,414
11,699

3,054
203
411
993
979

10,285
2,636
1,135

7,691
1,524
1,114
1,117
979

2,492
1,500
992
1,298
1,069
229
1,624
1,218
406
1,109
1,102
235
226
189
(32)
7,593
1,198
937
252
1,239
526
224
303
2,437
314
(23)
10,321
1,020
11,341

3,071
184
380
1,385
1,379

10,321
2,492
992

7,593
1,624
1,218
1,109
1,379

5.8
0.1
14.4
0.5
(1.7)
10.9
(6.2)
(8.5)
1.0
0.7
3.8
3.8
2.7
3.2

1.3
(0.1)
1.0
(0.4)
(6.1)
(4.0)
3.6
(12.5)
(3.2)

(0.3)

3.2

(0.6)
10.3
8.2
(28.3)
(29.0)

(0.3)
5.8
14.4

1.3
(6.2)
(8.5)
0.7
(29.0)

0.1
0.2
–
0.2
0.2
–
0.1
0.2
–
0.3
0.2
0.3
0.3
0.1

–
–
(0.1)
–
1.0
–
–
–
0.3

–

(0.9)

(0.1)
–
–
–
–

(1.0)
(4.0)
(10.2)

(0.1)
4.9
6.6
1.1
11.8

–
–
–
–
–
0.2
2.7
2.6
2.6
–
(0.7)
0.2
0.1
–

0.5
5.9
4.3
11.5
15.3
18.3
15.1
11.4
10.7

2.7

2.9

2.2
1.5
4.9
7.9
7.8

2.7
–
–

0.5
2.7
2.6
–
7.8

5.9
0.3
14.4
0.7
(1.5)
11.1
(3.4)
(5.7)
3.6
1.0
3.3
4.3
3.1
3.3

1.8
5.8
5.2
11.1
10.2
14.3
18.7
(1.1)
7.8

2.4

5.2

1.5
11.8
13.1
(20.4)
(21.2)

1.4
1.8
4.2

1.7
1.4
0.7
1.8
(9.4)

OverviewStrategic ReportGovernanceFinancialsOther information242 Vodafone Group Plc   

Annual Report 2019 

Alternative performance measures (continued) 
Unaudited information

Quarter ended 31 December 2017
Service revenue 
Germany
Mobile service revenue 
Fixed service revenue 
Italy
Mobile service revenue 
Fixed service revenue 
UK
Mobile service revenue 
Fixed service revenue 
Spain
Other Europe

Of which: Ireland
Of which: Portugal
Of which: Greece

Eliminations
Europe
Vodacom

Of which: South Africa
Of which: International operations

Other Markets

Of which: Turkey
Of which: Egypt
Of which: New Zealand

Rest of the World
Other
Eliminations
Total service revenue
Other revenue
Revenue

Other growth metrics
Group – Enterprise service revenue
Group – IoT revenue
South Africa – Data revenue
India – Revenue
India – Service revenue
Excluding the impact of legal settlement:

Germany – Service revenue
Germany – Fixed service revenue

Excluding the impact of regulation, German legal 
settlement and handset financing:

Group – Enterprise service revenue
Europe – Service revenue
UK – Service revenue
UK – Mobile service revenue
India – Service revenue

Restated
2017
€m

Restated
2016
€m

Reported
%

Other activity 
(including M&A)
pps

Foreign
 exchange
pps

Organic
%

 IAS 18

2,564
1,540
1,024
1,324
1,071
253
1,496
1,138
358
1,144
1,157
236
236
201
(36)
7,649
1,149
878
267
1,189
520
235
264
2,338
255
(53)
10,189
1,608
11,797

2,999
187
372
1,067
1,063

2,564
1,024

2,999
7,649
1,496
1,138
1,063

2,505
1,516
989
1,330
1,105
225
1,607
1,227
380
1,125
1,537
236
228
195
(41)
8,063
1,165
896
256
1,363
581
288
300
2,528
282
(18)
10,855
1,384
12,239

3,238
170
366
1,453
1,450

2,505
989

3,238
8,063
1,607
1,227
1,450

2.4
1.6
3.5
(0.5)
(3.1)
12.4
(6.9)
(7.3)
(5.8)
1.7
(24.7)
–
3.5
3.1

(5.1)
(1.4)
(2.0)
4.3
(12.8)
(10.5)
(18.4)
(12.0)
(7.5)

(6.1)

(3.6)

(7.4)
10.0
1.6
(26.6)
(26.7)

2.4
3.5

(7.4)
(5.1)
(6.9)
(7.3)
(26.7)

0.1
0.1
–
0.1
0.2
–
0.1
0.1
–
0.3
28.0
0.3
0.3
0.2

5.1
–
–
–
–
–
–
–
–

3.9

3.8

5.6
7.1
(0.1)
–
–

0.1
–

6.8
6.7
5.3
6.9
8.9

–
0.1
–
–
–
(0.4)
2.0
2.0
2.2
–
(0.4)
0.1
0.1
0.3

0.3
6.7
6.9
6.1
21.1
23.7
37.2
10.3
14.3

3.3

3.5

2.2
1.7
7.2
3.6
3.6

–
–

2.2
0.3
2.0
2.0
3.6

2.5
1.8
3.5
(0.4)
(2.9)
12.0
(4.8)
(5.2)
(3.6)
2.0
2.9
0.4
3.9
3.6

0.3
5.3
4.9
10.4
8.3
13.2
18.8
(1.7)
6.8

1.1

3.7

0.4
18.8
8.7
(23.0)
(23.1)

2.5
3.5

1.6
1.9
0.4
1.6
(14.2)

243 Vodafone Group Plc   

Annual Report 2019 

Year ended 31 March 2017
Revenue
Europe
Rest of the World
Other
Eliminations
Total

Service revenue
Europe
Rest of the World
Other
Eliminations
Total
Other revenue 
Total

Adjusted EBITDA
Europe
Rest of the World
Other
Total

Adjusted EBIT
Europe
Rest of the World
Other
Total

Adjusted operating profit
Europe
Rest of the World
Other
Total

Restated
2017
€m

Restated
2016
€m

Reported
%

Other activity 
(including M&A)
pps

Foreign
 exchange
pps

 IAS 18

34,550
11,773
1,390
(82)
47,631

31,975
9,956
1,138
(82)
42,987
4,644
47,631

10,283
3,854
12
14,149

1,939
2,025
6
3,970

1,890
2,238
6
4,134

36,462
11,891
1,567
(110)
49,810

33,381
10,043
1,303
(109)
44,618
5,192
49,810

10,485
3,706
(36)
14,155

1,934
1,875
(40)
3,769

1,927
1,941
(39)
3,829

(5.2)
(1.0)

(4.4)

(4.2)
(0.9)

(3.7)

(4.4)

(1.9)
4.0

–

0.3 
8.0 

5.3

(1.9)
15.3

8.0

2.0
(0.2)

1.5

1.8
–

1.4

1.5

2.9
–

1.8

(4.6)
 – 

(3.0)

(2.4)
–

(1.1)

2.8
8.6

4.1

3.0
8.6

4.2

4.1

2.1
9.2

4.0

(0.7)
9.3 

4.7

(0.7)
9.9

4.9

Organic
%

(0.4)
7.4

1.2

0.6
7.7

1.9

1.2

3.1
13.2

5.8

(5.0)
17.3 

7.0

(5.0)
25.2

11.8

OverviewStrategic ReportGovernanceFinancialsOther information244 Vodafone Group Plc   

Annual Report 2019 

Alternative performance measures (continued) 
Unaudited information

Year ended 31 March 2019
Service revenue 
Germany 
Italy 
UK 
Spain 
Other Europe 
Eliminations 
Europe 
Vodacom 
Other Markets 
  Of which: Turkey
Eliminations 
Rest of the World 
Other 
Eliminations 
Service revenue 
Other revenue 
Revenue (IFRS 15 basis) 

Adjusted EBITDA 
Germany 
Italy 
UK 
Spain 
Other Europe 
Europe 
Vodacom 
Other Markets
  Of which: Turkey
Rest of the World 
Other 
Group (IFRS 15 basis) 

Adjusted EBIT 
Europe 
Rest of the World 
Other 
Group (IFRS 15 basis) 

Adjusted operating profit 
Europe 
Rest of the World 
Other 
Group (IFRS 15 basis) 

2019 
€m

2018 
€m

Reported 
% 

Other activity 
(including M&A)
pps 

Foreign
exchange
pps 

Organic*
% 

IFRS 15 basis

9,145
5,030
4,952
4,203
4,460
(110)
27,680
4,391
4,011
1,736
–
8,402
477
(101)
36,458
7,208
43,666

4,079
2,202
1,364
1,038
1,606
10,289
2,157
1,404
550
3,561
68
13,918

2,050
2,151
52
4,253

2,200
1,653
52
3,905

9,185
5,376
4,953
4,480
4,312
(157)
28,149
4,379
4,759
2,123
–
9,138
897
(184)
38,000
7,140
45,140

4,176
2,351
1,257
1,411
1,499
10,694
2,225
1,568
664
3,793
(55)
14,432

2,513
2,138
(129)
4,522

2,541
2,496
(133)
4,904

(0.4)
(6.4)
–
(6.2)
3.4

(1.7)
0.3
(15.7)
(18.2)

(8.1)
(46.8)

(4.1)
1.0
(3.3)

(2.3)
(6.3)
8.5
(26.4)
7.1
(3.8)
(3.1)
(10.5)
(17.2)
(6.1)

(3.6)

(18.4)
0.6

(5.9)

(13.4)
(33.8)

(20.4)

0.1
0.2
0.3
0.4
(1.1)

(0.3)
3.6
36.7
33.5

20.1
84.4

5.6
(4.8)
4.0

(0.2)
0.1
(2.8)
0.4
0.6
(0.1)
4.0
35.9
35.6
16.0

5.5

0.1
4.9

7.5

–
70.4

40.4

–
–
–
–
0.6

0.2
–
(11.7)
(0.6)

(5.6)
(42.0)

(1.7)
4.3
(0.8)

–
–
1.9
–
(0.2)
0.1
–
(11.4)
(1.2)
(4.2)

(1.7)

0.1
1.2

(2.0)

0.2
(33.1)

(18.8)

(0.3)
(6.2)
0.3
(5.8)
2.9

(1.8)
3.9
9.3
14.7

6.4
(4.4)

(0.2)
0.5
(0.1)

(2.5)
(6.2)
7.6
(26.0)
7.5
(3.8)
0.9
14.0
17.2
5.7

0.2

(18.2)
6.7

(0.4)

(13.2)
3.5

1.2

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
245 Vodafone Group Plc   

Annual Report 2019 

Quarter ended 31 March 
Service revenue 
Germany 
Italy 
UK 
Spain 
Other Europe 
Eliminations 
Europe 
Vodacom 
Other Markets 

Of which: Turkey
Rest of the World 
Other 
Eliminations 
Total service revenue 
Other revenue 
Revenue (IFRS 15 basis) 

Quarter ended 31 December 
Service revenue 
Germany 
Italy 
UK 
Spain 
Other Europe 
Eliminations 
Europe 
Vodacom 
Other Markets 

Of which: Turkey
Rest of the World 
Other 
Eliminations 
Total service revenue 
Other revenue 
Revenue (IFRS 15 basis) 

2019 
€m

2018 
€m

Reported 
% 

Other activity 
(including M&A)
pps 

Foreign
exchange
pps 

Organic*
% 

IFRS 15

2,267
1,234
1,257
1,002
1,103
(23)
6,840
1,096
1,012
432
2,108
123
(34)
9,037
1,783
10,820

2,366 
1,330 
1,255 
1,092 
1,064 
(35)
7,072
1,113 
1,136 
491
2,249 
257 
(58)
9,520
1,796 
11,316 

0.2
0.2
(0.9)
0.3
(2.2)

(0.5)
5.0
31.0
27.5
17.7

5.1
(6.7)
3.2

(4.2)
(7.2)
0.2
(8.2)
3.7

(3.3)
(1.5)
(10.9)
(12.0)
(6.3)

(5.1)
(0.7)
(4.4)

IFRS 15

–
–
0.5
–
1.0

0.3
–
(11.8)
(0.5)
(5.7)

(1.8)
5.1
(0.7)

(4.0)
(7.0)
(0.2)
(7.9)
2.5

(3.5)
3.5
8.3
15.0
5.7

(1.8)
(2.3)
(1.9)

2018 
€m

2017 
€m

Reported 
% 

Other activity 
(including M&A)
pps 

Foreign
exchange
pps 

Organic*
% 

2,301 
1,284 
1,235 
1,039 
1,119 
(25)
6,953 
1,096 
1,009
432
2,105 
109 
(14)
9,153 
1,845 
10,998 

2,289
1,342
1,228
1,117
1,078
(36)
7,018
1,090
1,176
522
2,266
214
(53)
9,445
2,003
11,448

0.5
(4.3)
0.6
(7.0)
3.8

(0.9)
0.6
(14.2)
(17.2)
(7.1)

(3.1)
(7.9)
(3.9)

0.1
0.1
–
0.3
(1.5)

(0.4)
0.8
36.7
34.0
18.2

5.2
(4.3)
3.4

–
–
(0.2)
–
1.0

0.2
–
(12.3)
(0.5)
(5.7)

(1.8)
3.7
(0.8)

0.6
(4.2)
0.4
(6.7)
3.3

(1.1)
1.4
10.2
16.3
5.4

0.3
(8.5)
(1.3)

OverviewStrategic ReportGovernanceFinancialsOther information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
246 Vodafone Group Plc   

Annual Report 2019 

Form 20-F cross reference guide 
Unaudited information

The information in this document that is referenced in the following table will be included in our Annual Report on Form 20-F for 2019 filed with the 
SEC (the ‘2019 Form 20-F’). The information in this document will be updated and supplemented at the time of filing with the SEC or later amended 
if necessary. No other information in this document is included in the 2019 Form 20-F or incorporated by reference into any filings by us under 
the Securities Act. Please see “Documents on display” on page 217 for information on how to access the 2019 Form 20-F as filed with the SEC. 
The 2019 Form 20-F has not been approved or disapproved by the SEC nor has the SEC passed judgement upon the adequacy or accuracy of the 
2019 Form 20-F.

Item
1

2
3

4

Form 20-F caption
Identity of Directors, senior management  
and advisers
Offer statistics and expected timetable
Key information
3A Selected financial data
3B Capitalisation and indebtedness
3C Reasons for the offer and use of proceeds
3D Risk factors
Information on the Company
4A History and development of the Company

4B Business overview

4C Organisational structure 

4D Property, plant and equipment

4A

Unresolved staff comments

Location in this document

Not applicable
Not applicable

Selected financial data
Not applicable
Not applicable 
Risk management

History and development
Contact details
Shareholder information: Contact details for Computershare 

and AST

Shareholder information: Articles of Association and 

applicable English law

Chief Executive’s strategic review
Chief Financial Officer’s review
Note 1 “Basis of preparation”
Note 2 “Revenue disaggregation and segmental analysis”
Note 7: “Discontinued operations and assets and liabilities 

held for sale”

Note 11 “Property, plant and equipment”
Note 26 “Acquisitions and disposals”
Note 27 “Commitments”
Highlights of the year
Our business at a glance
Key trends shaping our industry
Our business model
Chief Executive’s strategic review
Our financial performance
Financial position and resources
Sustainable business
Prior year operating results
Note 2 “Revenue disaggregation and segmental analysis” – 

Segmental revenue and profit

Regulation
Note 32 “Related undertakings”
Note 12 “Investments in associates and joint arrangements”
Note 13 “Other investments”
Chief Executive’s strategic review
Chief Financial Officer’s review
Financial position and resources
Note 11 “Property, plant and equipment”
None

Page

–
–

253
–
–
44 to 51

221
Back cover

215

216
12 to 21
24 and 25
115 to 123
124 to 128

142 and 143
147 and 148
178 and 179
180 and 181
4
6 and 7
8 and 9
10 and 11
12 to 21
26 to 33
34 and 35
36 to 41
200 to 205

124 to 128
222 to 230
191 to 198
149 to 152
153
12 to 21
24 and 25
34 and 35
147 and 148
–

 
247 Vodafone Group Plc   

Annual Report 2019 

Item
5

Form 20-F caption
Operating and financial review and prospects
5A Operating results

5B Liquidity and capital resources

5C  Research and development,  
patents and licences, etc. 

5D Trend information

5E Off-balance sheet arrangements

5F Tabular disclosure of contractual obligations

6

5G Safe harbor
Directors, senior management and employees
6A Directors and senior management

6B Compensation

6C Board practices

6D Employees

6E Share ownership

7

8

Major shareholders and related party transactions
7A Major shareholders
7B Related party transactions

7C Interests of experts and counsel
Financial information
8A  Consolidated statements and  
other financial information

8B Significant changes

Location in this document

Our financial performance
Prior year operating results
Note 20 “Borrowings and capital resources”
Regulation
Financial position and resources: Liquidity and 

capital resources

Note 21 “Capital and financial risk management” 
Note 20 “Borrowings and capital resources”
Note 27 “Commitments”
Chief Executive’s strategic review 
Chief Financial Officer’s review
Regulation: Licences
Chief Executive’s strategic review
Industry trends
Long-Term Viability Statement
Note 20 “Borrowings and capital resources”
Note 27 “Commitments”
Note 28 “Contingent liabilities and legal proceedings”
Financial position and resources: Contractual obligations 

and commitments

Forward-looking statements

Board of Directors 
Executive Committee
Board leadership and company purpose
Division of responsibilities
2019 Remuneration
Remuneration Policy
Note 22 “Directors and key management compensation”
Shareholder information: Articles of Association and 

applicable English law

Remuneration policy
Board of Directors
Audit and Risk Committee
Remuneration Committee
Board leadership and company purpose
Division of responsibilities
Our people and culture
Note 23 “Employees”
2019 Remuneration
Remuneration Policy

Shareholder information: Major shareholders
2019 Remuneration
Note 28 “Contingent liabilities and legal proceedings” 
Note 29 “Related party transactions” 
Not applicable

Financials1
Audit report on the consolidated and parent company 

financial statements1

Note 28 “Contingent liabilities and legal proceedings”
Note 30 “Subsequent events”

Page

26 to 33
200 to 205
159 to 161
222 to 230

35
162 to 169
159 to 161
180 and 181
12 to 21
24 and 25
228 and 229
12 to 21
8 and 9
50 and 51
159 to 161
180 and 181
182 to 185

34
249

56 and 57
58 and 59
54
55
88 to 96
81 to 86
170

216
81 to 86
56 and 57
71 to 76
77 to 79
54
55
42 and 43
171
88 to 96
81 to 86

215
88 to 96
182 to 185
186
–

111 to 199

102 to 110
182 to 185
187

OverviewStrategic ReportGovernanceFinancialsOther information248 Vodafone Group Plc   

Annual Report 2019 

Form 20-F cross reference guide (continued) 
Unaudited information

Item
9

10

11

12

13
14

15

16

17
18

19

Form 20-F caption
The offer and listing
9A Offer and listing details
9B Plan of distribution
9C Markets
9D Selling shareholders
9E Dilution
9F Expenses of the issue
Additional information
10A Share capital
10B Memorandum and Articles of Association

10C Material contracts
10D Exchange controls
10E Taxation
10F Dividends and paying agents
10G Statement by experts
10H Documents on display
10I Subsidiary information
Quantitative and qualitative disclosures about  
market risk
Description of securities other than equity  
securities
12A Debt securities
12B Warrants and rights
12C Other securities
12D American depositary shares
Defaults, dividend arrearages and delinquencies
Material modifications to the rights of security  
holders and use of proceeds
Controls and procedures

16A Audit Committee financial expert
16B Code of ethics
16C Principal accountant fees and services

16D  Exemptions from the listing standards for audit 

committees

16E  Purchase of equity securities by the issuer and  

affiliated purchasers

16F Change in registrant’s certifying accountant
16G Corporate governance
16H Mine safety disclosure 
Financial statements
Financial statements

Exhibits

Location in this document

Shareholder information
Not applicable
Shareholder information: Markets
Not applicable
Not applicable
Not applicable

Not applicable
Shareholder information: Articles of Association and 

applicable English law

Shareholder information: Rights attaching to the Company’s 

shares

Shareholder information: Disclosure of interests in the 

Company’s shares

Shareholder information: Limitations on transfer, voting and 

shareholding

Shareholder information: Material contracts
Shareholder information: Exchange controls
Shareholder information: Taxation
Not applicable
Not applicable
Shareholder information: Documents on display
Not applicable

Note 21 “Capital and financial risk management”

Not applicable
Not applicable
Not applicable
Filed with the SEC
Not applicable

Not applicable
Governance 
Directors’ statement of responsibility: Management’s report 

on internal control over financial reporting

Report of independent registered public accounting firm
Board Committees
Our US listing requirements
Note 3 “Operating (loss)/profit”
Board Committees: Audit and Risk Committee – External 

audit

Not applicable

Not applicable
Not applicable
Our US listing requirements
Not applicable
Not applicable
Financials1
Report of independent registered public accounting firm
Filed with the SEC

Page

214
–
215
–
–
–

–

216

216

217

217
218
218
218 to 220
–
–
217
–

162 to 169

–
–
–
–
–

–
52 to 79

–
–
68 to 79
97
129

74 and 75

–

–
–
97
–
–
111 to 199
–
–

Note:
1  The parent company financial statements together with the associated notes and the audit report relating thereto, on pages 206 to 213 and pages 102 to 110 respectively, should not 

be considered to form part of the Company’s Annual Report on Form 20-F.

249 Vodafone Group Plc   

Annual Report 2019 

Forward-looking statements 
Unaudited information

This document contains “forward-looking statements” within the 
meaning of the US Private Securities Litigation Reform Act of 1995 
with respect to the Group’s financial condition, results of operations 
and businesses, and certain of the Group’s plans and objectives.

In particular, such forward-looking statements include statements 
with respect to:

 – the Group’s expectations and guidance regarding its financial 

and operating performance, the performance of associates and 
joint ventures, other investments and newly acquired businesses, 
preparation for 5G and expectations regarding customers;

 – the ability of the Group to integrate new technologies, products and 
services with existing networks, technologies, products and services;

 – the Group’s ability to generate and grow revenue;

 – a lower than expected impact of new or existing products, services 
or technologies on the Group’s future revenue, cost structure and 
capital expenditure outlays;

 – slower than expected customer growth, reduced customer 
retention, reductions or changes in customer spending and 
increased pricing pressure;

 – intentions and expectations regarding the development of products, 
services and initiatives introduced by, or together with, Vodafone 
or by third parties;

 – the Group’s ability to extend and expand its spectrum resources, 
to support ongoing growth in customer demand for mobile 
data services; 

 – expectations regarding the global economy and the 

 – the Group’s ability to secure the timely delivery of high-quality 

Group’s operating environment and market position, including future 
market conditions, growth in the number of worldwide mobile 
phone users and other trends;

 – revenue and growth expected from Vodafone Business’ and total 

communications strategy;

 – mobile penetration and coverage rates, MTR cuts, the Group’s ability 
to acquire spectrum and licences, including 5G licences, expected 
growth prospects in the Europe and Rest of the World regions and 
growth in customers and usage generally;

 – anticipated benefits to the Group from cost-efficiency programmes, 

including their impact on the absolute indirect cost base;

 – possible future acquisitions, including increases in ownership 

in existing investments, the timely completion of pending acquisition 
transactions and pending offers for investments;

 – expectations and assumptions regarding the Group’s future revenue, 
operating profit, adjusted EBITDA, adjusted EBITDA margin, free cash 
flow, depreciation and amortisation charges, foreign exchange rates, 
tax rates and capital expenditure;

products from suppliers;

 – loss of suppliers, disruption of supply chains and greater than 

anticipated prices of new mobile handsets;

 – changes in the costs to the Group of, or the rates the Group may 

charge for, terminations and roaming minutes;

 – the impact of a failure or significant interruption to the  

Group’s telecommunications, networks, IT systems or data 
protection systems;

 – the Group’s ability to realise expected benefits from acquisitions, 
partnerships, joint ventures, franchises, brand licences, platform 
sharing or other arrangements with third parties;

 – acquisitions and divestments of Group businesses and assets and 

the pursuit of new, unexpected strategic opportunities;

 – the Group’s ability to integrate acquired business or assets;

 – the extent of any future write-downs or impairment charges 

on the Group’s assets, or restructuring charges incurred as a result 
of an acquisition or disposition;

 – expectations regarding the Group’s access to adequate funding for 
its working capital requirements and share buyback programmes, 
and the Group’s future dividends or its existing investments; and

 – developments in the Group’s financial condition, earnings and 
distributable funds and other factors that the Board takes into 
account in determining the level of dividends;

 – the impact of regulatory and legal proceedings involving the Group 

 – the Group’s ability to satisfy working capital requirements;

and of scheduled or potential regulatory changes.

 – changes in foreign exchange rates;

Forward-looking statements are sometimes, but not always, identified 
by their use of a date in the future or such words as “will”, “anticipates”, 
“aims”, “could”, “may”, “should”, “expects”, “believes”, “intends”, “plans” 
or “targets”. By their nature, forward-looking statements are inherently 
predictive, speculative and involve risk and uncertainty because they 
relate to events and depend on circumstances that will occur in the 
future. There are a number of factors that could cause actual results 
and developments to differ materially from those expressed or implied 
by these forward-looking statements. These factors include, but are not 
limited to, the following:

 – general economic and political conditions in the jurisdictions in which 
the Group operates and changes to the associated legal, regulatory 
and tax environments;

 – increased competition;

 – levels of investment in network capacity and the Group’s ability 

to deploy new technologies, products and services;

 – rapid changes to existing products and services and the 

inability of new products and services to perform in accordance 
with expectations;

 – changes in the regulatory framework in which the Group operates;

 – the impact of legal or other proceedings against the Group or other 

companies in the communications industry; and

 – changes in statutory tax rates and profit mix.

A review of the reasons why actual results and developments may 
differ materially from the expectations disclosed or implied within 
forward-looking statements can be found under “Risk management” 
on pages 44 to 51 of this document. All subsequent written or oral 
forward-looking statements attributable to the Company or any 
member of the Group or any persons acting on their behalf are expressly 
qualified in their entirety by the factors referred to above. No assurances 
can be given that the forward-looking statements in this document will 
be realised. Subject to compliance with applicable law and regulations, 
Vodafone does not intend to update these forward-looking statements 
and does not undertake any obligation to do so.

References in this document to information on websites (and/or social 
media sites) are included as an aid to their location and such information 
is not incorporated in, and does not form part of, the 2019 Annual 
Report on Form 20-F.

OverviewStrategic ReportGovernanceFinancialsOther information250 Vodafone Group Plc   

Annual Report 2019 

Definition of terms 
Unaudited information

2G 

3G

4G/LTE
5G

Adjusted EBIT

Adjusted EBITDA

Adjusted operating profit

ADR

ADS

AGM
Applications (‘apps’)

ARPU
Capital additions (‘capex’)

Churn
Cloud services

Converged customer

Customer costs
Customer value management 
(‘CVM’)
Depreciation and other 
amortisation

Direct costs
Emerging consumer
Enterprise
Europe region
FCA
Fixed broadband customer

Fixed service revenue
FTTC

FTTH

FRC

2G networks are operated using global system for mobile (‘GSM’) technology which offers services such as 
voice, text messaging and low speed data. In addition, all the Group’s controlled networks support general 
packet radio services (‘GPRS’), often referred to as 2.5G. GPRS allows mobile devices to access IP based data 
services such as the internet and email. 
A cellular technology based on wide band code division multiple access delivering voice and faster 
data services.
4G or long-term evolution (‘LTE’) technology offers even faster data transfer speeds than 3G/HSPA.
5G is the fifth-generation wireless broadband technology which provides better speeds and coverage than 
the current 4G.
Operating profit excluding share of results in associates and joint ventures, impairment losses, amortisation 
of customer bases and brand intangible assets restructuring costs arising from discrete restructuring plans 
and other income and expense. The Group’s definition of adjusted EBIT may not be comparable with similarly 
titled measures and disclosures by other companies. 
Operating profit excluding share of results in associates and joint ventures, depreciation and amortisation, 
gains/losses on the disposal of fixed assets, impairment losses, restructuring costs arising from discrete 
restructuring plans and other income and expense. The Group’s definition of adjusted EBITDA may not be 
comparable with similarly titled measures and disclosures by other companies.
Group adjusted operating profit excludes impairment losses, restructuring costs arising from discrete 
restructuring plans, amortisation of customer bases and brand intangible assets and other income  
and expense.
American depositary receipts is a mechanism designed to facilitate trading in shares of non-US companies 
in the US stock markets. The main purpose is to create an instrument which can easily be settled through 
US stock market clearing systems.
American depositary shares are shares evidenced by American depositary receipts. ADSs are issued by a 
depositary bank and represent one or more shares of a non-US issuer held by the depositary bank. The main 
purpose of ADSs is to facilitate trading in shares of non-US companies in the US markets and, accordingly, 
ADRs which evidence ADSs are in a form suitable for holding in US clearing systems.
Annual general meeting.
Apps are software applications usually designed to run on a smartphone or tablet device and provide a 
convenient means for the user to perform certain tasks. They cover a wide range of activities including 
banking, ticket purchasing, travel arrangements, social networking and games. For example, the 
My Vodafone app lets customers check their bill totals on their smartphone and see the minutes, texts and 
data allowance remaining.
Average revenue per user, defined as customer revenue and incoming revenue divided by average customers.
Comprises the purchase of property, plant and equipment and intangible assets, other than licence and 
spectrum payments, during the year.
Total gross customer disconnections in the period divided by the average total customers in the period.
This means the customer has little or no equipment, data and software at their premises. The capability 
associated with the service is run from the Vodafone network and data centres instead. This removes the need 
for customers to make capital investments and instead they have an operating cost model with a recurring 
monthly fee.
A customer who receives both fixed and mobile services (also known as unified communications) on a single 
bill or who receives a discount across both bills.
Customer costs include acquisition costs, retention costs and expenses related to ongoing commissions.
The delivery of perceived value to identifiable customer segments that results in a profitable return for 
the Company.
The accounting charge that allocates the cost of a tangible or intangible asset to the income statement 
over its useful life. This measure includes the profit or loss on disposal of property, plant and equipment 
and computer software.
Direct costs include interconnect costs and other direct costs of providing services.
Consumers in our Emerging Markets.
The Group’s customer segment for businesses.
The Group’s region, Europe, which comprises the European operating segments. 
Financial Conduct Authority.
A fixed broadband customer is defined as a customer with a connection or access point to a fixed 
data network. 
Service revenue relating to provision of fixed line (‘fixed’) and carrier services.
Fibre-to-the-Cabinet involves running fibre optic cables from the telephone exchange or distribution point to 
the street cabinets which then connect to a standard phone line to provide broadband.
Fibre-to-the-Home provides an end-to-end fibre optic connection the full distance from the exchange to the 
customer’s premises.
Financial Reporting Council.

251 Vodafone Group Plc   

Annual Report 2019 

IAS 18

Gbps
HSPA+

Mark-to-market

IP
IP-VPN

Free cash flow (‘FCF’)

Internet of Things (‘IoT’)

ICT
IFRS
IFRS 15

Operating free cash flow after cash flows in relation to taxation, interest, dividends received from associates 
and investments and dividends paid to non-controlling shareholders in subsidiaries, but before restructuring 
costs arising from discrete restructuring plans and licence and spectrum payments. 
Gigabits (billions) of bits per second.
An evolution of high speed packet access (‘HSPA’). An evolution of third generation (‘3G’) technology that 
enhances the existing 3G network with higher speeds for the end user.
International Accounting Standard 18 “Revenue”. The pre-existing revenue accounting standard that applied 
to the Group’s statutory results for all reporting periods up to and including the quarter ended 31 March 2018.
Information and communications technology.
International Financial Reporting Standards.
International Financial Reporting Standard 15 “Revenue from Contracts with Customers”. The new accounting 
standard adopted by the Group on 1 April 2018 and applied to the Group’s statutory results for the year 
ending 31 March 2019.
The network of physical objects embedded with electronics, software, sensors, and network connectivity, 
including built-in mobile SIM cards, that enables these objects to collect data and exchange communications 
with one another or a database.
Internet Protocol is the format in which data is sent from one computer to another on the internet.
A virtual private network (‘VPN’) is a network that uses a shared telecommunications infrastructure, such as 
the internet, to provide remote offices or individual users with secure access to their organisation’s network.
Mark-to-market or fair value accounting refers to accounting for the value of an asset or liability based on the 
current market price of the asset or liability.
Megabits (millions) of bits per second.
Mobile broadband allows internet access through a browser or a native application using any portable or 
mobile device such as smartphone, tablet or laptop connected to a cellular network.
A mobile customer is defined as a subscriber identity module (‘SIM’), or in territories where SIMs do not 
exist, a unique mobile telephone number, which has access to the network for any purpose, including data 
only usage. 
Represents revenue from mobile customers from bundles that include a specified number of minutes, 
messages or megabytes of data that can be used for no additional charge (‘in-bundle’) and revenues from 
minutes, messages or megabytes of data which are in excess of the amount included in customer bundles 
(‘out-of-bundle’). Mobile in-bundle and out-of-bundle revenues, previously disclosed separately, are now 
combined to simplify the presentation of the Group’s results.
Service revenue relating to the provision of mobile services.
A per minute charge paid by a telecommunications network operator when a customer makes a call to 
another mobile or fixed network operator.
Mobile virtual network operators, companies that provide mobile phone services under wholesale contracts 
with a mobile network operator, but do not have their own licence or spectrum or the infrastructure required 
to operate a network.
Long-term borrowings, short-term borrowings, short-term investments, mark-to-market adjustments and 
cash collateral on derivative financial instruments less cash and cash equivalents.
Next generation networks (‘NGN’) Fibre or cable networks typically providing high-speed broadband over 30Mbps.
Net promoter score (‘NPS’)
Operating expenses

Mobile service revenue
Mobile termination rate (‘MTR’)

Mbps
Mobile broadband

Mobile customer revenue

Mobile customer

Net debt

MVNO

Operating free cash flow

Organic growth

Other Europe

Other markets
Other revenue
Partner markets

Penetration

Petabyte
Pps

Net promoter score is a customer loyalty metric used to monitor customer satisfaction.
Operating expenses comprise primarily sales and distribution costs, network and IT related expenditure and 
business support costs.
Cash generated from operations after cash payments for capital additions (excludes capital licence and 
spectrum payments) and cash receipts from the disposal of intangible assets and property, plant and 
equipment, but before restructuring costs arising from discrete restructuring plans.
An alternative performance measure which presents performance on a comparable basis, both in terms 
of merger and acquisition activity and movements in foreign exchange rates. 
Other Europe markets include Portugal, Ireland, Greece, Romania, Czech Republic, Hungary, Albania 
and Malta.
Other Rest of the World markets include Turkey, Egypt, Ghana and New Zealand. 
Other revenue includes revenue from connection fees and equipment sales.
Markets in which the Group has entered into a partner agreement with a local mobile operator enabling a 
range of Vodafone’s global products and services to be marketed in that operator’s territory and extending 
Vodafone’s reach into such markets.
Number of SIMs in a country as a percentage of the country’s population. Penetration can be in excess of 
100% due to customers owning more than one SIM.
A petabyte is a measure of data usage. One petabyte is a million gigabytes.
Percentage points.

OverviewStrategic ReportGovernanceFinancialsOther information252 Vodafone Group Plc   

Annual Report 2019 

Definition of terms (continued) 
Unaudited information

RAN

Regulation

Reported growth
Rest of the World (‘RoW’) region The Group’s region: Rest of the World, comprising Vodacom, Turkey and Other Markets operating segments. 
Restructuring costs

Radio access network is the part of a mobile telecommunications system which provides cellular coverage to 
mobile phones via a radio interface, managed by thousands of base stations installed on towers and rooftops 
across the coverage area, and linked to the core nodes through a backhaul infrastructure which can be 
owned, leased or a mix of both.
Impact of industry specific law and regulations covering telecommunication services. The impact of 
regulation on service revenue comprises the effect of changes in mobile termination rates and roaming 
regulations.
Reported growth is based on amounts reported in euros as determined under IFRS.

Costs incurred by the Group following the implementation of discrete restructuring plans to improve 
overall efficiency. 
Revenue Generating Units/unique subscriber ratio (‘RGUs/sub’) describes the average number of fixed 
services taken by subscribers.
Allows customers to make calls, send and receive texts and data on other operators’ mobile networks, usually 
while travelling abroad.
Service revenue comprises all revenue related to the provision of ongoing services including, but not limited 
to, monthly access charges, airtime usage, roaming, incoming and outgoing network usage by non-Vodafone 
customers and interconnect charges for incoming calls. See pages 231 to 245 “Alternative performance 
measures” for further details.
The number of smartphone devices divided by the number of registered SIMs (excluding data only SIMs) and 
telemetric applications.
Small to medium-sized enterprise.
Small and home office customers.
The radio frequency bands and channels assigned for telecommunication services.
An international organisation, or union, whereby member states go beyond national boundaries or interests 
to share in the decision-making and vote on issues pertaining to the wider grouping.
Vodafone Business is part of the Group and partners with businesses of every size to provide a range of 
business-related services. 
Voice over IP is a set of facilities used to manage the delivery of voice information over the internet in digital 
form via discrete packets rather than by using the traditional public switched telephone network.
Verizon Wireless, the Group’s former associate in the United States.

RGUs/sub

Roaming

Service revenue

Smartphone penetration

SME
SoHo
Spectrum
Supranational

Vodafone Business

VoIP

VZW

253 Vodafone Group Plc   

Annual Report 2019 

Selected financial data 
Unaudited information

The selected financial data shown below include the results of Vodafone India as discontinued  
operations in all years following the agreement to combine it with Idea Cellular.

At/for the year ended 31 March
Consolidated income statement data (€m)
Revenue
Operating (loss)/profit
(Loss)/profit before taxation
(Loss)/profit for financial year from continuing operations
(Loss)/profit for the financial year

Consolidated statement of financial position data (€m)
Total assets
Total equity
Total equity shareholders’ funds

Earnings per share1,2
Weighted average number of shares (millions)
– Basic 
– Diluted

Basic (loss)/earnings per ordinary share 
Diluted (loss)/earnings per ordinary share
Basic (loss)/earnings per share from continuing operations

Cash dividends1,3
Amount per ordinary share (eurocents)
Amount per ADS (eurocents)
Amount per ordinary share (pence)
Amount per ADS (pence)
Amount per ordinary share (US cents)
Amount per ADS (US cents)

2019

2018

2017

2016

2015

43,666
(951)
(2,613)
(4,109)
(7,644)

46,571
4,299
3,878
4,757
2,788

47,631 
3,725 
2,792
(1,972)
(6,079)

49,810 
1,320 
(190)
(5,127)
(5,122)

48,385 
2,073 
1,734 
7,805 
7,477 

142,862
63,445
62,218

27,607
27,607

(29.05)c
(29.05)c
(16.25)c

9.00c
9.00c
–
–
10.10c
10.10c

145,611 154,684  169,107  169,579 
93,708 
68,607
91,510 
67,640

73,719 
72,200 

85,136 
83,325 

27,770
27,857

8.78c
8.76c
15.87c

15.07c
15.07c
–
–
17.93c
179.3c

27,971 
27,971 

26,692
26,692

(22.51)c
(22.51)c
(7.83)c

(20.25)c
(20.25)c
(20.27)c

14.77c
147.7c
–
–
18.52c
182.5c

–
–
11.45p
114.5p
16.49c
164.9c

26,489
26,629

27.48c
27.33c
28.72c

–
–
11.22p
111.2p
16.65c
166.5c

Notes: 
1  See note 8 to the consolidated financial statements, “Earnings per share”. Earnings and dividends per ADS is calculated by multiplying earnings per ordinary share by ten, the number of ordinary 

shares per ADS. 

2  On 19 February 2014, we announced a “6 for 11” share consolidation effective 24 February 2014. This had the effect of reducing the number of shares in issue from 52,821,751,216 ordinary 
shares (including 4,351,833,492 ordinary shares held in Treasury) as at the close of business on 18 February 2014 to 28,811,864,298 new ordinary shares in issue immediately after the share 
consolidation on 24 February 2014.

3  The final dividend for the year ended 31 March 2019 was proposed by the Directors on 14 May 2019 and is payable on 2 August 2019 to holders of record as of 7 June 2019. The total dividends 
have been translated into US dollars at 31 March 2019 for purposes of the above disclosure but the dividends are payable in US dollars under the terms of the ADS depositary agreement.

Vodafone, the Vodafone Portrait, the Vodafone 
Speechmark, Vodafone Broken Speechmark Outline, 
Vodacom, Vodafone One, The future is exciting. 
Ready?, M-Pawa and M-Pesa, are trade marks of the 
Vodafone Group. Other product and company names 
mentioned herein may be the trade marks of their 
respective owners.

The content of our website (vodafone.com) should not 
be considered to form part of this Annual Report or our 
Annual Report on Form 20-F.

Text printed on revive 50 silk which is made from 
50% recycled and 50% virgin fibres. The cover is 
on revive 100 silk, made entirely from de-inked 
post-consumer waste. Both products are Forest 
Stewardship Council® (‘FSC’®) certified and produced 
using elemental chlorine free (‘ECF’) bleaching. 
The manufacturing mill also holds ISO 14001 
accreditation for environmental management.

© Vodafone Group 2019

Designed and produced by Radley Yeldar ry.com

OverviewStrategic ReportGovernanceFinancialsOther informationVodafone Group Plc
Registered Office
Vodafone House 
The Connection 
Newbury 
Berkshire  
RG14 2FN 
England

Registered in England
No. 1833679

Telephone
+44 (0)1635 33251

Website
vodafone.com

Contact details
Shareholder helpline
Telephone: +44 (0)370 702 0198 
(In Ireland): +353 (0)818 300 999

Investor Relations
ir@vodafone.co.uk 
vodafone.com/investor

Media Relations
vodafone.com/media/contact

Sustainability
vodafone.com/sustainability

Online Annual Report
vodafone.com/ar2019

V
o
d
a
f
o
n
e
G
r
o
u
p
P
l
c

A
n
n
u
a
l

R
e
p
o
r
t
2
0
1
9