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Waddell & Reed Financial

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FY2009 Annual Report · Waddell & Reed Financial
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WAWAW ddeLL
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20 0 9   A n n uA l  R epoRt

ANNuAuAu L
RePORtRtR

6300 Lamar Avenue
Overland Park, KS 66202
800.532.2757

www.waddell.com

ANN-CORP-2009 (02/10)

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Business 
Profile & 
financial 
HigHligHts

Founded in 1937, Waddell & Reed is one of the most enduring asset manage-

ment and financial planning firms in the United States. For more than 70 years, 

we  have  provided  proven,  professional  investment  management  and  financial 

planning services to individuals and institutional investors. Today, we distribute 

our investment products through three distinct distribution channels: the Advisors 

channel, the Wholesale channel and the Institutional channel. At December 31, 

2009, total assets under management were $70 billion and we served approxi-

mately 3.9 million mutual fund shareholder accounts.

Financial Highlights 

(Dollars in thousands, except per share data) 

2009 

2008 

2007

  Operating Revenues 

  Operating Income 

  Net Income 

  Diluted Earnings Per Share 

  Operating Margin 

See accompanying Form 10-K.  

Assets Under Management

(Dollars in millions) 

  Advisors Channel 

  Wholesale Channel 

Institutional Channel 

  Total 

 $ 839,089  

 $ 919,120  

 $ 837,554

 169,812  

 165,329  

 194,632

 $ 105,505  

$ 96,163  

$ 125,497

 1.23  

20.2% 

 1.12  

18.0% 

 1.48

23.2%

2009 

2008 

2007

$ 29,474 

$ 23,472 

$ 34,562

32,818 

7,491 

17,489 

6,523  

21,537

8,769

$ 69,783  

$ 47,484 

$ 64,868

Dividend Reinvestment
Waddell  &  reed  financial,  inc.  maintains  a  dividend 
reinvestment  plan  for  all  holders  of  its  common  stock. 
under the plan, stockholders may reinvest all or part of 
their  dividends  in  additional  shares  of  common  stock. 
Participation is entirely voluntary. More information on 
the plan can be obtained from our transfer agent.

Stockholder and Analyst Resources
We believe that in today’s digital world, the internet allows 
us to disseminate our corporate information much more 
quickly and efficiently. in addition to the standard infor-
mation  typically  found  on  corporate  Web  sites,  such  as 
general, corporate and stock information, access to archived 
press releases and sec filings, and answers to frequently 
asked questions, we supply our stockholders and analysts 
with timely supplemental data including quarterly corpo-
rate presentations, access to live and archived Web casts, 
data tables and more. if you elect to request information 
alerts, we will send you an e-mail when new information 
is posted to our corporate Web site.

Cor por At e  In For M At Ion

Annual Meeting of Stockholders
april 7, 2010, 10:00 a.m.  
corporate Headquarters

Corporate Headquarters
Waddell & reed financial, inc.  
6300 lamar avenue  
overland Park, Ks 66202

Stock Exchange Listings
class a common stock  
new York stock exchange symbol: WDr

Transfer Agent and Registrar
computershare trust company, n.a.  
P.o. Box 43069  
Providence, ri 02940-3070  
toll free number: 877.498.8861  
Hearing impaired: 800.952.9245  
www.computershare.com

Independent Auditors
KPMg llP  
1000 Walnut, suite 1000  
Kansas city, Mo 64106

Stockholder Inquiries
for general information regarding your Waddell & reed 
financial, inc. stock, call 800.532.2757 or visit our Web 
site  at  www.waddell.com.  for  stock  transfers,  call 
877.498.8861.

Mutual Fund Information
for  information  regarding  our  mutual  funds,  please 
call  888.WaDDell  or  visit  www.waddell.com  or 
www.ivy funds.com.

Questions about corporate information can be 
directed to the attention of:

nicole Mcintosh  
assistant Vice President 
investor relations  
913.236.1880  
nmcintosh@waddell.com

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OUR 
DISTRIbUTIOn 
ChAnnElS

Advisors Channel 

Our  national  network  of  Waddell  &  Reed  financial  advisors  provides  comprehensive,  

personal financial planning services to clients across the United States. As more and more 

middle-income  and  mass  affluent  individuals  and  families  realize  the  importance  of  

planning for their financial futures, the demand for professional financial advice, like ours, 

has grown markedly. Our  advisors  specialize  in  developing  personal  financial  plans  and 

Sales
(Dollars in billions)

$21.7

$19.7

investment strategies for retirement, education, insurance and estate planning needs.

$14.9

Wholesale Channel 

Through  our  national  wholesaling  efforts,  we  distribute  our  products  –  the  Ivy  Funds,  

Ivy Funds Variable Insurance Portfolios and InvestEd Portfolios – to retail clients through 

$8.7

broker/dealers, retirement platforms and independent registered investment advisors.

$5.4

Institutional Channel 

Many of our investment strategies are offered to defined benefit plans, pension plans and 

endowments. We also provide subadvisory services to other investment companies.

‘05 ‘06 ‘07 ‘08 ‘09

Net Flows 

(Dollars in millions) 

2009 

2008 

2007 

2006 

2005

  advisors Channel 

 $ 282 

$ 128 

$ (213) 

 $ (71) 

 $ (581)

  Wholesale Channel 

9,068 

 6,932 

 6,824 

 2,827 

 1,289

Institutional Channel 

(85) 

 917 

 (140) 

 (669) 

 (1,353)

  total 

 $ 9,265 

 $ 7,977 

 $ 6,471 

 $ 2,087 

 $ (645)

  organic Growth Rate 

19.5% 

12.3% 

13.4% 

5.0% 

-1.7%

Institutional Channel
Wholesale Channel
advisors Channel

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Sales (dollars in millions)

25000

20000

15000

10000

5000

0

 
 
L et t er  to  Stock hoL der S

despite our entering 2009 in the midst of the worst u.S. recession since the 1930s, results 

for our firm were solid, thanks to strong investment performance and continued growth in 

our distribution channels amid what proved to be a dramatic market turnaround.

Following the financial market’s low point, a significant 

redemption rate, once again, was one of the lowest in the 

recovery began in mid-March, due in large part to mas-

industry.  While  sales  here  did  not  see  as  dramatic  an 

sive fiscal and monetary stimulus implemented by gov-

improvement  as  our  Wholesale  channel,  sales  volume 

ernments around the globe. By the end of the year, early 

increased  sequentially  each  quarter  of  the  year.  This 

losses  had  been  recouped  with  stock  market  indexes 

resulted in solid net flows for the year. To assist in growth, 

posting  double  digit  gains  for  2009,  and  some  posting 

our  initiative  aimed  at  recruiting  experienced  advisors 

record single-year gains.

began  to  gain  traction  during  the  year,  as  we  added  59 

For Waddell & Reed, a combination of sales growth and 

experienced advisors for a total of 77 by year-end.

market action allowed our assets under management to 

Our Institutional channel had a challenging year, particu-

recover  quickly  from  the  lows  hit  during  the  market 

larly in the defined benefits portion. We see potential for 

downturn. By year-end, our total assets under manage-

growth to accelerate, however. In recent years, we have 

ment reached $70 billion, an increase of 49 percent from 

developed subadvisory and defined contribution pension 

year-end 2008. This level matched our previous record 

mandates in this channel, which now make up 60 percent 

high quarter-end level of total assets under management 

of its assets. Recent wins are expected to lead to signifi-

achieved in June 2008.

As in years past, our balanced distribution model was an 

asset to us during a difficult market environment. Over 

the course of the year, our investment performance and 

our  strong  relationships  with  our  distribution  partners  

and their financial advisors translated into strong sales 

growth in our Wholesale channel. We saw positive flows 

every  month  of  2009,  a  notable  achievement  given  an 

environment in which the industry as a whole saw equity 

fund outflows for much of the year.

At the same time, our Advisors channel experienced sta-

bility and steady profitability throughout the year, as cli-

ents continued to turn to financial advisors for guidance 

in  a  very  volatile  period.  The  Advisors  channel’s 

cant flows in 2010. While new defined benefit mandates 

remain scarce for us and for the industry in general, in 

recent quarters we have seen modestly more activity. 

AUM recovery
(Dollars in billions)

$70

$65

$70

$64

$60

$56

$47

$48

1Q
‘08

2Q
‘08

3Q
‘08

4Q
‘08

1Q
‘09

2Q
‘09

3Q
‘09

4Q
‘09

4

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80

70

60

50

40

30

20

10

0

Further detail on each of our distribution channels can be 

the	housing	market	–	we	are	optimistic	about	a	gradual	

found in the business discussion on the following pages.

recovery.	 Recovery	 is	 expected	 to	 lead	 to	 improved	 

Overall,  our  operational  and  financial  performance  in 

2009  was  better  than  that  experienced  in  2008.  The 

corporate  profits.  History  shows  financial  asset  prices 

should appreciate as profits expand.

increase in asset levels, combined with careful expense 

Whatever	 the	 market’s	 condition,	 we	 believe	 that	 the	

control,  has  put  us  in  a  strong  position  to  achieve  the 

strength of our processes and the depth of our talent will 

profitability  levels  necessary  to  successfully  pursue  our 

enable  us  to  endure  and  succeed.  With  the  future  in 

long-term strategic goals. By year-end, we:

mind, we added additional titles and responsibilities to 

•	 	Met	 our	 goal	 of	 returning	 to	 a	 20	 percent	 quarterly	

operating	margin	by	the	fourth	quarter;

•	 	Achieved	 an	 industry-leading	 organic	 growth	 rate	 of	

19.5 percent, versus an organic decay of 1.9 percent for 

the	industry	as	a	whole;

•	 	Returned	to	our	previous	peak	asset	level	of	$70	billion	

by	 year-end,	 while	 equity	 markets	 remain	 approxi-

mately	20	percent	below	peak	levels;

two	 of	 our	 senior	 executives	 –	 Michael	 L.	 Avery	 and	

Thomas	 W.	 Butch	 –	 just	 after	 year-end.	 In	 addition,	 I	

assumed the title of Chairman of the Board, and former 

chairman	 Alan	 W.	 Kosloff	 became	 lead	 independent	

director. We are fortunate that we will continue to benefit 

from	Alan’s	guidance	and	insight,	which	have	served	us	

well through some of the most dynamic and successful 

years in our company’s history.

•	 	Saw	 our	common	stock,	which	hit	a	low	of	$11.40	in	

We	constantly	evaluate	the	financial	markets,	economic	

March,	end	the	year	at	$30.54,	a	notable	recovery.	

indicators	 and	 market	 sectors	 in	 order	 to	 adequately	 

The	 performance	 results	 from	 our	 highly	 skilled	 invest-

ment management team are especially noteworthy. This is 

borne out by the fact that, once again, both the Waddell 

&	Reed	Advisors	Funds	and	Ivy	Funds	were	listed	at	the	

top	of	“Best	Mutual	Fund	Families”	over	the	latest	five-year	

period,	as	ranked	and	published	by	Barron’s.	According	to	

measure	risk	and	opportunity.	As	always,	over	time,	we	

endeavor  to  continue  delivering  highly  competitive 

investment products through our three growing distribu-

tion channels. Our overriding mandate is to create con-

sistent value for our mutual fund and institutional clients, 

our	advisors,	our	employees	and	our	stockholders.	

the  publication’s  article  released  in  February  2010,  the 

Sincerely,

Waddell	 &	 Reed	 Advisors	 Funds	 ranked	 first	 and	 Ivy	

Funds	 ranked	 second	 over	 the	 five-year	 period	 ended	

December	31,	2009,	out	of	54	fund	families	listed.

As	we	look	ahead,	we	do	not	expect	recovery	from	the	

recent  recession  to  be  consistently  smooth,  and  we 

believe	that	risks	remain.	Although	the	economy	faces	

numerous  problems  –  painfully  high  unemployment, 

restrained consumer spending and continued malaise in 

Henry J. Herrmann

Chairman of the Board

Chief Executive Officer

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Bus in e s s  Di sc us sion

the  organization’s  sales  success  in  2009  was  closely  linked  to  the  consistent  and  highly 

competitive investment performance delivered by our asset management team. over the 

most recent three-year period ended december 31, 2009, 84 percent of our equity funds 

and 86 percent of our equity assets ranked in the top half of their lipper peer group. In 

addition, over the three-year period ended december 31, 2009, 87 percent of our equity 

assets were rated 4 or 5 stars by Morningstar, Inc., with 89 percent rated 4 or 5 stars over 

the most recent five-year period.

Our  one-year  investment  results  were  tempered  some-

with  that  effort,  we  recently  began  the  process  neces-

what  because  we  avoided  investing  in  the  stock  of  low 

sary  to  launch  a  new  flexible  portfolio  fund,  the  Ivy 

quality companies, which were the market’s performance 

Asset  Strategy  New  Opportunities  Fund.  Expected  to 

leaders in 2009.

As noted in the Chairman’s letter, the Waddell & Reed 

Advisors Funds and the Ivy Funds were the top two fund 

families over the past five years, out of 54 families, in the 

become  available  during  the  second  quarter  of  2010, 

this  fund  will  have  a  mandate  similar  to  our  flagship 

Ivy  Asset  Strategy  Fund,  but  with  an  equity  focus  on 

small- and mid-cap companies around the world. 

most recent Barron’s “Best Mutual Fund Families” rank-

Our Investment Management Division is the foundation 

ings, published in February 2010. 

that drives our distribution success. We believe that the 

We continually evaluate the breadth and depth of our 

product line  and  have,  over  the  years, worked aggres-

sively to fill out our mutual fund offerings. Consistent 

combination of our broad product line and highly com-

petitive  performance  provides  strong  potential  for  con-

tinued growth across our three distribution channels.

Lipper Rankings

Morningstar Ratings

percentage of equity assets ranked in the top half  
of their peer group

percentage of equity assets with 4 or 5 Star Rating

67%

86%

86%

88%

87%

89%

1-Year

3-Year

5-Year

1-Year

3-Year

5-Year

6

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Advisors Channel

Although the financial markets recovered after the first 

business  in  our  Advisors  channel.  This  approach 

quarter of 2009, investors across the country remained 

enhances  our  ability  to  recruit  experienced,  proven, 

cautious following the most dramatic market downturn 

successful advisors who, we believe, will find appeal in 

since the Great Depression. By the end of 2009, we had 

our service, support and culture.

experienced  a  strong  recovery  in  sales  volume  in  our 

Advisors channel, as demonstrated by sales rising from 

$695 million in the first quarter to $920 million in the 

fourth  quarter,  a  32  percent  improvement.  Quarterly 

Advisors Channel Sales
(Dollars in millions)

sales, however, remain below the peak level experienced 

$1,100

$1,048

in the second quarter of 2008.

$871

$705 $695

$920

$783 $804

1Q
‘08

2Q
‘08

3Q
‘08

4Q
‘08

1Q
‘09

2Q
‘09

3Q
‘09

4Q
‘09

The Advisors channel has one of the lowest redemption 

rates  in  the  industry,  at  approximately  8.4  percent  for 

the year, compared with the industry’s 26.3 percent.

The Advisors channel saw:

•	 	Gross	sales	reach	$3.2	billion,	a	decline	of	14	percent	

from 2008;

•	 	Net	flows	into	the	channel	of	$282	million,	more	than	

double the net flows of 2008.

Our  full-service  brokerage  platform,  Waddell  &  Reed 

Choice,  became  more  established  in  2009,  as  we 

increased  the  number  of  advisors  on  the  platform  to 

nearly  80.  We  view  the  Choice  platform  as  an  impor-

tant, long-term opportunity to continue expanding the  

1200

1000

800

600

400

200

0

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BuSiN e S S  Di SC uS SioN

Wholesale Channel

Sales results in our Wholesale channel were exceptional 

and,  along  with  market  action,  directly  responsible  for 

the rapid recovery of our total assets under management 

from the lows at year-end 2008 to the current level.

This channel saw positive asset flows every month of the 

year, which is especially notable given the fact that the 

industry  experienced  outflows  from  equity  products  

Wholesale Channel Net Sales
(Dollars in billions)

$4.3

$3.4

$1.0

$1.0

($1.8)

$2.9

$2.6 $2.6

during most of 2009.

The Wholesale channel saw:

•	 Gross	sales	of	$14.7	billion;

•	 	Net	 flows	 of	 $9.1	 billion,	 the	 highest	 level	 in	 

our	history;

•	 	The	Ivy	Funds	remain	among	the	top	10	fund	families	

in  total  sales  volume  at  the  major  wirehouses  and 

independent firms.

1Q
‘08

2Q
‘08

3Q
‘08

4Q
‘08

1Q
‘09

2Q
‘09

3Q
‘09

4Q
‘09

Our  goal  is  to  expand  our  presence  with  existing  and 

new  distribution  partners  while  diversifying  our  sales 

and	reducing	flow	concentration.	Awareness	and	respect	

Flows	were	concentrated	in	two	funds,	Ivy	Asset	Strategy	

for	the	Ivy	Funds	name	continues	to	grow,	as	evidenced	

Fund	and	Ivy	Global	Natural	Resources	Fund.	That	said,	

in 2009 by a series of surveys taken by industry research 

we did gain important sales traction in a number of other 

entities	Horsesmouth	and	kasina	through	their	FA	Vision	

funds over the course of 2009.

For	the	year,	sales	outside	of	the	above	two	funds	reached	

$3.3	 billion,	 which	 was	 22	 percent	 of	 gross	 sales	 and	

represented an increase of 60 percent over 2008. Three 

Ivy	 Funds	 –	 Ivy	 Science	 and	 Technology	 Fund,	 Ivy	

service.	In	those	surveys	of	advisors	around	the	country,	

Ivy	 Funds	 was	 ranked	 among	 the	 top	 fund	 firms	 for	

“consistent performance,” “brand awareness,” “risk man-

agement,” and client satisfaction with our portfolio man-

ager	 conference	 calls.	 According	 to	 Horsesmouth	 and	

kasina,  the  surveys  were  the  industry’s  largest-ever  

Limited-Term	 Bond	 Fund,	 and	 Ivy	 Large	 Cap	 Growth	

of their kind.

Fund	–	reached	annual	sales	in	excess	of	$400	million	

and	the	Ivy	High	Income	Fund	reached	$853	million.

5000

4000

3000

2000

1000

0

-1000

-2000

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At year-end, we took the step of restructuring our whole-

The Institutional channel saw:

saler territory assignments to ensure our team is in the 

•	 	Gross	sales	of	$1.7	billion,	a	28	percent	decline	from	

best  position  to  deliver  needs-based,  valuable  product 

the prior year;

and market knowledge efficiently to financial advisors. 

•	 	Total	 assets	 under	 management	 of	 $7	 billion	 at	 

Our  new  structure  has  each  wholesaler  serving  all  

year-end,	 an	 increase	 of	 15	 percent	 from	 year- 

clients in smaller territories across the channel system 

end	2008.

–  wirehouses,  regional  firms  and  independents.  We 

believe  this  makes  us  more  efficient,  more  strategic, 

provides more flexible skills to our clients and helps us 

deepen all of our relationships. 

We see substantial opportunities in the subadvisory and 

defined contribution business, an area that is becoming 

a growing part of our Institutional channel.

Institutional Channel

Our  Institutional  channel  was  impacted  by  the  market 

volatility  that  left  clients  indecisive,  especially  in  the 

defined  benefit  business,  as  allocations  of  mandates 

slowed  dramatically.  We  do,  however,  remain  a  strong 

contender  in  many  outstanding  requests  for  proposal 

(RFPs) in the defined benefit and subadvisory businesses, 

and we believe there remains strong potential here as the 

market recovers.

Asset  flows  from  our  largest  client,  Pictet  &  Cie,  came 

under pressure as investors began to reallocate away from 

U.S. equities toward emerging markets, commodities and, 

to a lesser extent, international developed markets.

As We Look Ahead

We are confident that the breadth of our business model 

will continue to place us in an especially viable position 

in the marketplace. Our balanced distribution model is 

built  around  highly  competitive  investment  products 

and provides Waddell & Reed with a unique ability to 

continue gathering assets and retaining clients.

The	rapid	recovery	of	our	total	asset	levels	in	2009,	along	

with our careful expense management, allows for gradual  

improvement in our margins. As profitability improves, 

so too will the measure of value we provide to our stock-

holders and clients.

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DIRECTORS  
& OFFICERS

DIR EC T oR S

Henry J. Herrmann
Chairman of the Board and 
Chief Executive Officer  
of the Company
Director (since 1998)4

Alan W. Kosloff
Lead Independent Director 
Chairman, Kosloff & Partners, LLC
Director (since 2003)3,4,5

Dennis E. Logue
Chairman,  
Ledyard National Bank
Director (since 2002)1,3,5,6

of f IC ER S

Henry J. Herrmann
Chairman of the Board and 
Chief Executive Officer

46 Years of Industry Experience
38 Years with Waddell & Reed

Michael L. Avery
President and  
Chief Investment Officer

31 Years of Industry Experience
28 Years with Waddell & Reed

Thomas W. Butch
Executive Vice President and  
Chief Marketing Officer

28 Years of Industry Experience
10 Years with Waddell & Reed

Daniel P. Connealy
Senior Vice President and  
Chief Financial Officer

40 Years of Industry Experience
6 Years with Waddell & Reed

James M. Raines
President,  
James M. Raines and Co.
Director (since 1998)1,2,3,6

Ronald C. Reimer
Advisor, Truman Medical Center
Director (since 2001)1,2,3,6

William L. Rogers
General Partner,  
The Halifax Group
Director (since 1998)2,3,4,5

Jerry W. Walton
Consultant and Former 
Chief Financial Officer,  
J.B. Hunt Transport Services, Inc.
Director (since 2000)1,2,3

1 Audit Committee
2 Compensation Committee
3   Nominating and Corporate  

Governance Committee

4 Executive Committee
5 Marketing Committee
6 Investment Committee

Mark A. Schieber
Senior Vice President  
and Controller

29 Years of Industry Experience
29 Years with Waddell & Reed

Wendy J. Hills
Vice President, Secretary and  
Associate General Counsel

12 Years of Industry Experience
12 Years with Waddell & Reed

Nicole McIntosh
Assistant Vice President 

12 Years of Industry Experience
12 Years with Waddell & Reed

Daniel C. Schulte
Senior Vice President and  
General Counsel

12 Years of Industry Experience
12 Years with Waddell & Reed

Michael D. Strohm
Senior Vice President and  
Chief Operations Officer

37 Years of Industry Experience
37 Years with Waddell & Reed

John E. Sundeen, Jr.
Senior Vice President and  
Chief Administrative 
Officer—Investments

26 Years of Industry Experience
26 Years with Waddell & Reed

Brent K. Bloss
Senior Vice President—Finance, 
Treasurer and Principal  
Accounting Officer

10 Years of Industry Experience
8 Years with Waddell & Reed

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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

(cid:1) Annual report pursuant to Section 13 or  15(d) of the  Securities Exchange Act of 1934

(cid:1) Transition report pursuant to Section 13  or 15(d) of the Securities Exchange Act of  1934

For the fiscal year ended December 31, 2009
OR

Commission file number 001-13913

WADDELL & REED FINANCIAL, INC.
(Exact name of registrant as specified in  its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)

51-0261715
(I.R.S.  Employer
Identification  No.)

6300 Lamar Avenue
Overland Park, Kansas 66202
913-236-2000
(Address, including zip code, and telephone  number of  Registrant’s  principal  executive offices)

SECURITIES REGISTERED PURSUANT  TO  SECTION 12(b) OF  THE ACT

Title of each class
Class A Common Stock, $.01 par value

Name of each exchange  on which  registered
New York Stock Exchange

SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE  ACT:
None
(Title of class)

Indicate  by  check  mark  if  the  registrant  is  a  well-known  seasoned  issuer,  as  defined  in  Rule  405  of  the

Securities Act. YES  (cid:1) NO (cid:1)

Indicate  by  check  mark  if  the  registrant  is  not  required  to  file  reports  pursuant  to  Section  13  or

Section 15(d) of the Act. YES (cid:1) NO  (cid:1).

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or
15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the
registrant  was  required  to  file  such  reports),  and  (2)  has  been  subject  to  such  filing  requirements  for  the  past
90 days. Yes  (cid:1) No (cid:1).

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web
site,  if  any,  every  Interactive  Data  File  required  to  be  submitted  and  posted  pursuant  to  Rule  405  of
Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to
submit and post such files). Yes (cid:1) No (cid:1).

Indicate  by  check  mark  if  disclosure  of  delinquent  filers  pursuant  to  Item  405  of  Regulation  S-K  is  not
contained  herein,  and  will  not  be  contained,  to  the  best  of  registrant’s  knowledge,  in  definitive  proxy  or
information  statements  incorporated  by  reference  in  Part  III  of  this  Form  10-K  or  any  amendments  to  this
Form 10-K.

)

(

Indicate  by  check  mark  whether  the  registrant  is  a  large  accelerated  filer,  an  accelerated  filer,  a

non-accelerated filer or a smaller reporting  company (as defined in  Rule 12b-2 of the Exchange  Act).

Large accelerated  Filer
Non-accelerated Filer
(Do not check if a smaller reporting  company)

(cid:1)
(cid:1)

Accelerated Filer
Smaller Reporting Company

(cid:1)
(cid:1)

Indicate by check mark whether the registrant is a shell company (as defined by Rule 12b-2 of the Exchange

Act). Yes (cid:1) No  (cid:1).

The  aggregate  market  value  of  the  voting  and  non-voting  common  stock  equity  held  by  non-affiliates
(i.e. persons other than officers, directors and stockholders holding greater than 5% of the registrant’s common
stock) based on the closing sale price  on  June  30, 2009 was $2.196  billion.

Shares  outstanding  of  each  of  the  registrant’s  classes  of  common  stock  as  of  February  18,  2010  Class  A

common stock, $.01 par value: 85,528,188

In  Part  III  of  this  Form  10-K,  portions  of  the  definitive  proxy  statement  for  the  2010  Annual  Meeting  of

DOCUMENTS INCORPORATED BY REFERENCE

Stockholders to  be held April 7, 2010.

Index of Exhibits (Pages 86 through 95)
Total Number of Pages Included Are 95

WADDELL & REED FINANCIAL, INC.
INDEX TO ANNUAL REPORT ON FORM 10-K
For the fiscal year ended December 31, 2009

Part I
Item 1.
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 2.
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 3.
Submission of Matters to a  Vote of Security Holders . . . . . . . . . . . . . . . . . . . . . . . .
Item 4.

Part II
Item 5. Market  for Registrant’s Common Equity, Related  Stockholder Matters and Issuer

Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 6.
Item 7. Management’s Discussion  and Analysis of  Financial Condition and Results of

Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 7A. Quantitative and Qualitative  Disclosures  About Market Risk . . . . . . . . . . . . . . . . . .
Financial Statements and Supplementary  Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 8.
Changes in and Disagreements with Accountants on Accounting and Financial
Item 9.

Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Part III
Item 10. Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . .
Item 11. Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related

Stockholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 13. Certain Relationships and  Related Transactions, and Director Independence . . . . . . .
Item 14. Principal Accounting Fees  and  Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Part IV
Item 15. Exhibits, Financial Statement  Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

SIGNATURES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS . . . . . . . . . . . . . . . . . . . . . . . . .
INDEX TO EXHIBITS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page

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13
18
19
19
19

20
23

25
45
46

46
46
48

48
48

48
48
48

48

49
50
86

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ITEM 1. Business

General

PART I

Waddell & Reed Financial, Inc. (hereinafter referred to as the ‘‘Company,’’ ‘‘we,’’ ‘‘our’’ or ‘‘us’’) is a
corporation, incorporated in the state of Delaware in 1981, that conducts business through its subsidiaries.
Founded in 1937, we are one of the oldest mutual fund complexes in the United States, having introduced
the Waddell & Reed Advisors Group of Mutual Funds (the ‘‘Advisors Funds’’) in 1940. We launched our
Ivy Funds in 2003 in an effort to expand our distribution to third-party outlets. As of December 31, 2009,
we had $69.8 billion in assets under management and approximately 3.9 million mutual fund shareholder
accounts owned by individuals, plans or  omnibus accounts at  third  parties.

We  derive  our  revenues  primarily  from  providing  investment  management,  investment  product
underwriting  and  distribution,  and  shareholder  services  administration  to  mutual  funds  and  institutional
and separately managed accounts. Investment management fees are based on the amount of average assets
under  management  and  are  affected  by  sales  levels,  financial  market  conditions,  redemptions  and  the
composition  of  assets.  Our  underwriting  and  distribution  revenues  consist  of  commissions  derived  from
sales  of  investment  and  insurance  products,  Rule  12b-1  asset-based  service  and  distribution  fees,
distribution  fees  on  certain  variable  products,  fees  earned  on  fee-based  asset  allocation  products,  and
related advisory services. The products sold have various commission structures and the revenues received
from those sales vary based on the type and  amount sold.

We  operate  our  business  through  three  distinct  distribution  channels.  Our  retail  products  are
distributed  through  our  sales  force  of  registered  financial  advisors  (the  ‘‘Advisors  channel’’)  or  through
third-parties  such  as  other  broker/dealers,  registered  investment  advisors  (including  the  retirement
advisors of the Legend group of subsidiaries (‘‘Legend’’)) and various retirement platforms, (collectively,
the  ‘‘Wholesale  channel’’).  We  also  market  our  investment  advisory  services  to  institutional  investors,
either directly or through consultants  (the  ‘‘Institutional channel’’).

In the Advisors channel, our sales force focuses its efforts primarily on the sale of investment products
advised  by  the  Company.  We  compete  primarily  with  smaller  broker/dealers  and  independent  financial
advisors,  as  well  as  a  span  of  other  financial  providers.  Assets  under  management  acquired  through  this
channel  were $29.5 billion at December 31, 2009.

Our  Wholesale  channel  efforts  include  retail  fund  distribution  through  broker/dealers  (the  largest
method of distributing mutual funds for the industry), registered investment advisors (fee-based financial
advisors who generally sell mutual funds through financial supermarkets) and retirement platforms (401(k)
platforms  using  multiple  managers).  Assets  under  management  acquired  through  this  channel  were
$32.8 billion at the end of 2009.

Through  our  Institutional  channel  we  manage  assets  for  defined  benefit  pension  plans,  other
investment  companies  (as  a  subadvisor),  defined  contribution  plans,  endowments  and  high  net  worth
clients.  Assets  under  management  acquired  through  the  Institutional  channel  were  $7.5  billion  at
December 31, 2009.

Organization

We operate our investment advisory business through our subsidiary companies, primarily Waddell &
Reed  Investment  Management  Company  (‘‘WRIMCO’’),  a  registered  investment  adviser  and  Ivy
Investment Management Company (‘‘IICO’’), the registered investment adviser for Ivy Funds, Inc. and the
Ivy Funds portfolios (collectively, the ‘‘Ivy Funds’’). Other investment advisory subsidiaries include Legend
Advisory  Corporation  (the  registered  investment  adviser  for  Legend)  and  Austin,  Calvert  &  Flavin,  Inc.
(‘‘ACF’’), which was sold effective July 15, 2009.

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Our  underwriting  and  distribution  business  operates  through  three  broker/dealers:  Waddell  &
Reed,  Inc.  (‘‘W&R’’),  Ivy  Funds  Distributor,  Inc.  (‘‘IFDI’’)  and  Legend  Equities  Corporation  (‘‘LEC’’).
W&R  is  a  registered  broker/dealer  and  investment  adviser  that  acts  primarily  as  the  national  distributor
and underwriter for shares of Advisors Funds and a distributor of variable annuities and other insurance
products  issued  by  our  business  partners.  In  addition,  W&R  is  the  ninth  largest  distributor  of  our  Ivy
Funds. IFDI, a registered broker/dealer, is the distributor and underwriter for the Ivy Funds. LEC is the
registered broker/dealer for Legend, a mutual fund distribution and retirement planning subsidiary based
in  Palm  Beach  Gardens,  Florida.  Through  its  network  of  financial  advisors,  Legend  primarily  serves
employees of school districts and other not-for-profit  organizations.

Waddell & Reed Services Company (‘‘WRSCO’’) provides transfer agency and accounting services to
the  Advisors  Funds,  the  Ivy  Funds,  Ivy  Funds  Variable  Insurance  Portfolios  (the  ‘‘Ivy  Funds  VIP’’)  and
Waddell & Reed InvestEd Portfolios, our college savings plan (‘‘InvestEd’’). W&R, WRIMCO, WRSCO,
Legend,  IICO  and  IFDI  are  hereafter  collectively  referred  to  as  the  ‘‘Company,’’  ‘‘we,’’  ‘‘us’’  or  ‘‘our’’
unless the context requires otherwise.

Investment Management Operations

Our investment advisory business provides one of our largest sources of revenues and profits. We earn
investment management fee revenues by providing investment advisory and management services pursuant
to an investment management agreement with each fund within the Advisors Funds family, the Ivy Funds
families, the Ivy Funds VIP family, and InvestEd, (collectively, the ‘‘Funds’’). While the specific terms of
the  agreements  vary,  the  basic  terms  are  similar.  The  agreements  provide  that  we  render  overall
investment  management  services  to  each  of  the  Funds,  subject  to  the  oversight  of  each  Fund’s  board  of
directors/trustees and in accordance with each Fund’s investment objectives and policies. The agreements
permit  us  to  enter  into  separate  agreements  for  shareholder  services  or  accounting  services  with  each
respective Fund.

Each  Fund’s  board  of  directors/trustees,  including  a  majority  of  the  directors/trustees  who  are  not
‘‘interested persons’’ of the Fund or the Company within the meaning of the Investment Company Act of
1940, as amended (the ‘‘ICA’’) (‘‘disinterested members’’) and the Fund’s shareholders must approve the
investment  management  agreement  between  the  respective  Fund  and  the  Company.  These  agreements
may continue in effect from year to year if specifically approved at least annually by (i) the Fund’s board,
including a majority of the disinterested members, or (ii) the vote of a majority of both the shareholders of
the Fund and the disinterested members of each Fund’s board, each vote being cast in person at a meeting
called  for  such  purpose.  Each  agreement  automatically  terminates  in  the  event  of  its  assignment,  as
defined by the ICA or the Investment Advisers Act of 1940, as amended, (the ‘‘Advisers Act’’), and may be
terminated  without  penalty  by  any  Fund  by  giving  us  60  days’  written  notice  if  the  termination  has  been
approved by a majority of the Fund’s directors/trustees or the Fund’s shareholders. We may terminate an
investment management agreement without  penalty  on 120  days’ written notice.

In  addition  to  performing  investment  management  services  for  the  Funds,  we  act  as  an  investment
adviser  for  institutional  and  other  private  investors  and  we  provide  subadvisory  services  to  other
investment  companies.  Our  fee  for  these  services  is  generally  based  on  a  percentage  of  assets  under
management. Such services are provided pursuant to various written agreements.

Our investment management effort has a strong foundation based upon its people and resources. We
have  64  investment  professionals  including  a  team  of  29  portfolio  managers  who  average  19  years  of
industry experience and 14 years of tenure with the Company. The team has substantial resources available
to  them,  including  the  efforts  of  internal  equity  and  fixed  income  analysts  who  conduct  primary
fundamental  research.  Our  investment  professionals  attend  numerous  on  and  off-site  meetings  annually
with  management  of  the  companies  in  which  they  invest.  In  addition,  we  use  research  provided  by
brokerage  firms  and  independent  outside  consultants.  Portfolio  managers  participate  in  a  collaborative
process that blends their individual accountability with the ideas of their peers which, when backed by an

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intensive  research  capability,  supports  our  efforts  to  deliver  consistent,  long-term  performance.  Our
investment management team also includes a premier group of subadvisors who bring similar investment
philosophies and additional expertise in specific asset classes.

We have significant experience in virtually all major asset classes, several specialized asset classes and
a range of investment styles. Our ending assets under management are summarized below by broad asset
class, many of which incorporate multiple  investment styles.

Ending Assets Under Management by Broad  Asset Class

Investment Style:

Balanced & Flexible
Narrowly Diversified
Large Capitalization Growth Equities
Large Capitalization Core Equities
Taxable Investment Grade Fixed Income
International Equities
Small Capitalization Growth Equities
High Yield Fixed Income
Money Market
Multi-Capitalization Core Equities
Middle Capitalization Growth Equities
Tax  Exempt Fixed Income
Value Equities
International Fixed Income

Total

December 31,
2009

Ending
Assets

Percentage
of Total

(in millions)

$

$

25,725
10,213
8,094
4,987
4,452
3,754
2,901
2,609
1,720
1,409
1,402
1,271
1,150
96

69,783

37%
15%
12%
7%
6%
5%
4%
4%
2%
2%
2%
2%
2%
0%

100%

Our investment strategy generally emphasizes investments in companies that the portfolio managers
believe  can  produce  above  average  growth  in  earnings.  Our  portfolio  managers  also  strive  for  consistent
long-term performance while seeking to provide downside protection in turbulent markets. Our investment
philosophy  lends  itself  well  to  the  financial  planning  approach  used  by  our  Advisors  channel  while  our
consistent  long-term  investment  performance  record  supports  the  distribution  efforts  in  both  our
Wholesale and Institutional channels.

Investment Management Products

Our mutual fund families offer a wide variety of investment options. We are the exclusive underwriter
and  distributor  of  80  registered  open-end  mutual  fund  portfolios,  including  20  portfolios  in  the  Advisors
Funds  family,  32  portfolios  in  the  Ivy  Funds  family,  25  portfolios  in  the  Ivy  Funds  VIP  family  and  three
portfolios in InvestEd. The Advisors Funds, variable products offering the Ivy Funds VIP, and InvestEd are
offered  primarily  through  our  financial  advisors  and  Legend  advisors;  in  some  circumstances,  certain  of
these funds are also offered through the Wholesale channel. The Ivy Funds are offered through both our
Advisors channel and Wholesale channel. The Funds’ assets under management are included in either our
Advisors channel or our Wholesale channel depending on who marketed the client account or is the broker
of record.

We added three funds to our product line in 2009. We launched the Ivy Micro Cap Growth fund for
investors seeking long-term capital appreciation and we invest a majority of the fund’s net assets in equity
securities  of  primarily  domestic  and,  to  a  lesser  extent,  foreign  micro  cap  companies.  The  Ivy  Municipal
High Income fund was added for investors interested in a high level of income that is not subject to federal

5

income tax. The fund invests the majority of net assets in a diversified portfolio of tax-exempt municipal
bonds. The Ivy Tax-Managed Equity fund’s objective is long-term capital growth while minimizing taxable
gains and income to shareholders. The fund invests primarily in a diversified portfolio of common stocks of
domestic and, to a lesser extent, foreign companies considered to be high in quality and attractive in their
long-term investment potential, with  a majority  of  net assets in equity securities.

In  addition  to  the  introduction  of  these  new  products,  we  began  direct  management  of  three
previously subadvised funds during 2009, which will result in decreased subadvisory expenses on a forward
looking basis. The three funds now under direct management are: the Ivy International Balanced fund, the
Ivy VIP International Value fund and  the Ivy  European  Opportunities fund.

Other Products

Pursuant  to  general  agency  arrangements  with  our  business  partners,  we  distribute  certain  of  their
variable  annuity  products,  which  offer  the  Ivy  Funds  VIP  as  an  investment  vehicle.  We  also  offer  our
customers  retirement  and  life  insurance  products  underwritten  by  our  business  partners.  Through  our
insurance  agency  subsidiaries,  our  financial  advisors  also  sell  life  insurance  and  disability  products
underwritten by various carriers.

In  addition,  we  offer  asset  allocation  investment  advisory  products,  including  Managed  Allocation
Portfolio (‘‘MAP’’) and Strategic Portfolio Allocation (‘‘SPA’’), which utilize our Funds. MAP includes two
mutual  fund  asset  allocation  programs,  MAP  and  MAPPlus,  that  offer  clients  a  selection  of  traditional
asset  allocation  models,  as  well  as  features  such  as  systematic  rebalancing  and  client  participation  in
determining  (to  a  limited  extent)  asset  allocation  across  asset  classes.  MAP  and  MAPPlus  are  fee-based
mutual fund asset allocation programs, structured to provide advisors and clients with advisory services, a
pricing  option  competitive  with  other  firms’  fee-based  products,  and  flexibility  to  allow  advisors  to  assist
clients in selecting underlying funds based upon their individual needs. As of December 31, 2009, clients
have  $2.5  billion  invested  in  our  MAP  and  MAPPlus  products.  These  assets  are  included  in  our  mutual
fund assets under management.

Using  a  variety  of  funds  ranging  from  money  market  and  fixed  income  funds  to  domestic  and
international equity funds, SPA is a predictive, dynamic asset allocation system that reallocates asset classes
within  model  portfolios.  Clients  investing  assets  in  SPA  can  choose  from  five  available  model  portfolios
with  objectives  ranging  from  conservative  to  aggressive,  based  on  their  investment  objectives,  goals,  risk
tolerance  and  other  factors.  Clients  have  $229  million  invested  in  our  SPA  products  as  of  December  31,
2009 and these assets are included in  our  mutual  fund  assets under management.

A primary difference between MAP and SPA is that advisors assist clients in selecting the underlying
mutual  funds  within  MAP  models  in  accordance  with  pre-established  ranges,  whereas  for  SPA,  the
Company’s Investment Policy Committee determines  the model compositions.

Underwriting and Distribution

We earn underwriting and distribution fee revenues primarily by distributing the Funds pursuant to an
underwriting  agreement  with  each  Fund  (except  the  Ivy  Funds  VIP  as  explained  below)  and,  to  a  lesser
extent,  by  distributing  mutual  funds  offered  by  other  companies  not  affiliated  with  us.  Pursuant  to  each
agreement,  we  offer  and  sell  the  Funds’  shares  on  a  continuous  basis  (open-end  funds)  and  pay  certain
costs  associated  with  underwriting  and  distributing  the  Funds,  including  the  costs  of  developing  and
producing sales literature and printing of prospectuses, which may be either partially or fully reimbursed by
the  Funds.  The  Funds  are  sold  in  various  classes  that  are  structured  in  ways  that  conform  to  industry
standards (i.e., ‘‘front-end load,’’ ‘‘back-end load,’’ ‘‘level-load’’  and  institutional).

When a client purchases Class A shares (front-end load), the client pays an initial sales charge of up to
5.75%  of  the  amount  invested.  The  sales  charge  for  Class  A  shares  typically  declines  as  the  investment
amount  increases.  In  addition,  investors  may  combine  their  purchases  of  all  fund  shares  to  qualify  for  a

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reduced sales charge. Class A shares purchased at net asset value are assessed a 1% contingent deferred
sales charge (‘‘CDSC’’) if the shares are redeemed within 12 months of purchase. When a client invests in
an asset allocation product, Class A shares are purchased at net asset value. We do not charge an initial
sales charge, but investors are assessed a CDSC upon early redemption of shares, up to 3% of the amount
originally  invested  and  declining  to  zero  for  investments  held  more  than  three  years.  When  a  client
purchases  Class  B  shares  (back-end  load),  we  do  not  charge  an  initial  sales  charge,  but  we  do  charge  a
CDSC upon early redemption of shares, up to 5% of the lesser of the current market net asset value or the
purchase cost of the redeemed shares in the first year and declining to zero for shares held for more than
six  years.  Class  B  shares  convert  to  Class  A  shares  after  seven  years.  When  a  client  purchases  Class  C
shares (level-load), we do not charge an initial sales charge, but we do charge investors who redeem their
Class C shares in the first year a CDSC of 1% of the current market net asset value or the purchase cost of
the shares redeemed, whichever is less.

Under a Rule 12b-1 service plan, the Funds may charge a maximum fee of 0.25% of the average daily
net  assets  under  management  for  expenses  paid  to  broker/dealers  and  other  sales  professionals  in
connection  with  providing  ongoing  services  to  the  Funds’  shareholders  and/or  maintaining  the  Funds’
shareholder  accounts.  The  Funds’  Class  B  and  Class  C  shares  may  charge  a  maximum  of  0.75%  of  the
average  daily  net  assets  under  management  under  a  Rule  12b-1  distribution  plan  to  broker/dealers  and
other  sales  professionals  for  their  services  in  connection  with  distributing  shares  of  that  class.  The
Rule  12b-1  plans  are  subject  to  annual  approval  by  the  Funds’  board  of  directors/trustees,  including  a
majority of the disinterested members, by votes cast in person at a meeting called for the purpose of voting
on such approval. All Funds may terminate the service plan at any time with approval of fund directors or
portfolio shareholders (a majority of either) without penalty.

We distribute variable products offering the Ivy Funds VIP as investment vehicles pursuant to general
agency arrangements with our business partners and receive commissions, marketing allowances and other
compensation as stipulated by such agreements. In connection with these arrangements, the Ivy Funds VIP
are offered and sold on a continuous basis.

In  addition  to  distributing  variable  products,  we  distribute  a  number  of  other  insurance  products
through  our  insurance  agency  subsidiaries,  including  individual  term  life,  group  term  life,  whole  life,
accident  and  health,  long-term  care,  Medicare  supplement  and  disability  insurance.  We  receive
commissions and compensation from various underwriters for distributing these products. We are not an
underwriter for any insurance policies.

Distribution Channels

We  distribute our investment products through the Advisors, Wholesale and Institutional channels.

Advisors Channel

Our  advisors  sell  investment  products  primarily  to  middle-income  and  mass  affluent  individuals,
families  and  businesses  across  the  country  in  geographic  markets  of  all  sizes.  We  assist  clients  on  a  wide
range of financial issues with a significant focus on helping them plan, generally, for long-term investments
such  as  retirement  and  education  and  offer  one-on-one  consultations  that  emphasize  long-term
relationships  through  continued  service.  As  a  result  of  this  approach,  this  channel  has  developed  a  loyal
customer  base  with  clients  maintaining  their  accounts  significantly  longer  than  the  industry  average.  The
redemption rate in the Advisors channel for the year ended December 31, 2009 was 8.4%, compared to the
industry  average  of  26.3%,  as  derived  from  statistics  provided  by  the  Investment  Company  Institute
(‘‘ICI’’).

Our  sales  force  consisted  of  2,393  financial  advisors,  including  156  district  managers,  as  of
December  31,  2009.  Eight  regional  vice  presidents  and  102  managing  principals  oversee  this  sales  force,
which operates out of 170 offices located throughout the United States and 288 individual advisor offices.
We believe, based on industry data, that our financial advisors are currently one of the largest sales forces

7

in  the  United  States  selling  primarily  mutual  funds,  and  that  W&R,  our  broker/dealer  subsidiary,  ranks
among  the  largest  independent  broker/dealers.  As  of  December  31,  2009,  our  Advisors  channel  had
approximately  530,000  mutual  fund  customers  with  an  average  investment  of  $47,000  and  approximately
76,000 variable account customers with  an average investment  of  $57,000.

As of December 31, 2009, 38% of our financial advisors have been with us for more than five years
and 25% for more than ten years. Our New Advisor Career Transition program(s), designed to meet the
needs  of  the  different  audiences  from  which  we  recruit,  such  as  college  graduates,  career  changers  and
industry experienced professionals, provide our new advisors with a unique transition experience until they
can  develop  the  skills  and  client  base  necessary  to  earn  a  stable  income  from  commissions  alone.  These
programs have played an important role in advisor retention and are designed to improve productivity of
our new advisors. We undertook technology initiatives in 2007, fully implemented in 2008, which allow us
to  provide  our  clients  consolidated  statements  and  more  robust  brokerage  capabilities.  We  believe  these
efforts  support  the  retention  of  existing  advisors  and  our  recruiting  efforts,  including  those  aimed  at
experienced  advisors.  Sales  per  advisor  (investment  product  sales  divided  by  the  average  number  of
advisors) were $1.0 million, $1.2 million and $1.2 million, for the years ended December 31, 2009, 2008 and
2007, respectively. This metric is important to us since investment product sales are invested in our Funds’
assets.

Gross production per advisor is an additional method of measuring advisor productivity that is more
closely  aligned  with  industry  standard  methods,  which  use  gross  commissions  per  sales  representative  to
measure productivity. For purposes of this measure, gross production consists of front-end load sales and
distribution  fee  revenues,  as  would  be  received  from  an  underwriter,  from  sales  of  both  our  Funds  and
other  mutual  funds.  It  also  includes  fee  revenues  from  our  asset  allocation  products  and  financial  plans,
and  commission  revenues  earned  on  insurance  products.  This  measure  excludes  Rule  12b-1  service  fee
revenues, variable annuity distribution fee revenues and all revenues related to Class Y shares, all of which
do  not  relate  to  the  distribution  activities  of  our  financial  advisors.  Gross  production  per  advisor  was
$59.9  thousand,  $64.1  thousand  and  $64.7  thousand  for  the  years  ended  December  31,  2009,  2008  and
2007, respectively.

Wholesale Channel

Our Wholesale channel consists of sales garnered through various third-party distribution outlets and
Legend  advisors.  In  an  effort  to  accelerate  sales  growth,  we  have  focused  on  expanding  our  Wholesale
distribution  efforts  over  the  past  several  years.  As  a  result  of  an  increased  demand  for  our  funds  in  the
Wholesale  channel  due  to  strong  investment  performance,  our  assets  under  management  from  the
Wholesale channel have increased from $3.8 billion at December 31, 2003 to $32.8 billion at December 31,
2009, including $5.2 billion in assets at December 31, 2009  that are subadvised by other  managers.

The following table summarizes certain components of the changes in the Wholesale channel’s assets

under management for the last three  fiscal years.

2009

2008

2007

Sales (net of commissions)
Redemptions

$

Net Sales

Market Appreciation
(Depreciation)
Ending Assets Under

Management

14,745
(5,951)

8,794

(in millions)
15,599
(8,541)

7,058

6,261

(10,980)

$

32,818

17,489

9,470
(2,795)

6,675

3,894

21,537

During 2009, our mutual fund sales levels through wholesale distribution rivaled those achieved in the
previous, record-setting year, even through volatile market conditions. The Ivy Funds family increased its

8

presence in a number of broker/dealer platforms. These third parties have a client relationship with, and
maintain  an  account  for,  the  investors.  Typically,  investors  purchase  our  investment  products  at  the
suggestion  of  third  parties,  thereby  expanding  our  opportunities  to  gain  new  investors.  Our  wholesaling
efforts focus principally on distributing the Ivy Funds through three segments: broker/dealers (the largest
method of distributing mutual funds for the industry and for us), retirement platforms (401(k) platforms
using  multiple  managers)  and  registered  investment  advisors  (fee-based  financial  advisors  who  generally
sell  mutual  funds  through  financial  supermarkets).  We  continued  to  expand  our  team  of  national
wholesalers, reaching a total of 34 external wholesalers, six hybrid wholesalers and 33 internal wholesalers
by year-end. In 2010, we plan to restructure our wholesaler territories into smaller, more manageable areas
to enable our wholesalers to focus on additional  distribution partners in their territory.

Legend  advisors  distribute  our  Funds,  along  with  mutual  funds  managed  by  other  investment
companies,  through  Legend’s  retirement  advisor  sales  force.  At  December  31,  2009,  Legend  had  423
registered retirement advisors in 193 offices, which are primarily individual advisor offices, located mainly
in the eastern part of the United States. These retirement advisors are not included in the discussion of our
financial  advisors,  nor  in  disclosures  of  the  number  of  advisors  we  have  licensed.  For  the  years  ended
December  31,  2009,  2008  and  2007,  Legend  advisors  sold  $82.1  million,  $63.8  million  and  $74.2  million,
respectively,  of  our  mutual  funds,  and  $280.9  million,  $262.4  million  and  $363.5  million,  respectively,  of
unaffiliated mutual funds. Sales per Legend advisor were $764 thousand in 2009. Legend had $4.6 billion
of client  assets under administration as  of December  31, 2009, including $490.3  million  in our funds.

Institutional Channel

WRIMCO markets its investment advisory services to institutions directly or through consultants that
assist  with  the  manager  selection  process.  Most  of  our  institutional  business  is  in  defined  contribution
pension plans, defined benefit pension plans and subadvised mutual funds. A significant amount of assets
are  also  managed  for  foundations,  endowments,  Taft-Hartley  plans,  high  net  worth  individuals  and
insurance company general accounts.

Over  time,  WRIMCO’s  business  within  the  Institutional  channel  has  been  successful  in  developing
subadvisory and defined contribution pension mandates. This type of business now comprises 60% of the
Institutional channel’s assets, which management views as a positive development as it believes this type of
business is more likely to grow than the  defined benefit  business.

ACF, an investment advisory subsidiary previously operating in this channel, was sold effective July 15,
2009. Prior to the closing date, ACF had assets under management of $488.0 million. ACF was marketed
separately from WRIMCO.

Service Agreements

We  earn  service  fee  revenues  by  providing  various  services  to  the  Funds  and  their  shareholders
pursuant  to  shareholder  servicing  and  accounting  service  agreements  with  each  Fund.  Pursuant  to  the
shareholder servicing agreements, we perform shareholder servicing functions for which the Funds pay us a
monthly  fee,  including:  maintaining  shareholder  accounts;  issuing,  transferring  and  redeeming  shares;
distributing dividends and paying redemptions; furnishing information related to the Funds; and handling
shareholder  inquiries.  Pursuant  to  the  accounting  service  agreements,  we  provide  the  Funds  with
bookkeeping and accounting services and assistance for which the Funds pay us a monthly fee, including:
maintaining the Funds’ records; pricing Fund shares; and preparing prospectuses for existing shareholders,
proxy statements and certain other shareholder  reports.

These  agreements  may  be  adopted  or  amended  with  the  approval  of  the  disinterested  members  of

each  Fund’s board of directors/trustees and have  annually renewable terms  of one year.

9

Regulation

The securities industry is subject to extensive regulation and virtually all aspects of our business are
subject to various federal and state laws and regulations. These laws and regulations are primarily intended
to  protect  investment  advisory  clients  and  shareholders  of  registered  investment  companies.  Under  such
laws  and  regulations,  agencies  and  organizations  that  regulate  investment  advisers,  broker/dealers,  and
transfer agents like us have broad administrative powers, including the power to limit, restrict or prohibit
an investment adviser, broker/dealer or transfer agent from carrying on its business in the event that it fails
to comply with applicable laws and regulations. In such event, the possible sanctions that may be imposed
include, but are not limited to, the suspension of individual employees or agents, limitations on engaging in
certain  lines  of  business  for  specified  periods  of  time,  censures,  fines  and  the  revocation  of  investment
adviser and other registrations.

The  Securities  and  Exchange  Commission  (the  ‘‘SEC’’)  is  the  federal  agency  responsible  for  the
administration  of  federal  securities  laws.  Certain  of  our  subsidiaries  are  registered  with  the  SEC  as
investment advisers under the Advisers Act, which imposes numerous obligations on registered investment
advisers  including,  among  other  things,  fiduciary  duties,  record-keeping  and  reporting  requirements,
operational requirements and disclosure obligations, as well as general anti-fraud prohibitions. Investment
advisers  are  subject  to  periodic  examination  by  the  SEC,  and  the  SEC  is  authorized  to  institute
proceedings and impose sanctions for violations of the Advisers Act, ranging from censure to termination
of an investment adviser’s registration.

Our Funds are registered as investment companies with the SEC under the ICA, and various filings
are  made  with  states  under  applicable  state  rules  and  regulations.  The  ICA  regulates  the  relationship
between a mutual fund and its investment adviser and prohibits or severely restricts principal transactions
and  joint  transactions.  Various  regulations  cover  certain  investment  strategies  that  may  be  used  by  the
Funds for hedging and/or speculative purposes. To the extent the Funds purchase futures contracts, options
on  futures  contracts  and  foreign  currency  contracts,  they  are  subject  to  the  commodities  and  futures
regulations of the Commodity Futures Trading Commission.

We  derive  a  large  portion  of  our  revenues  from  investment  management  agreements.  Under  the
Advisers  Act,  our  investment  management  agreements  terminate  automatically  if  assigned  without  the
client’s  consent.  Under  the  ICA,  investment  advisory  agreements  with  registered  investment  companies,
such  as  the  Funds,  terminate  automatically  upon  assignment.  The  term  ‘‘assignment’’  is  broadly  defined
and  includes  direct  assignments,  as  well  as  assignments  that  may  be  deemed  to  occur,  under  certain
circumstances, upon the transfer, directly or indirectly,  of  a controlling interest in the  Company.

The Company is also subject to federal and state laws affecting corporate governance, including the
Sarbanes-Oxley  Act  of  2002  (‘‘S-OX’’),  as  well  as  rules  adopted  by  the  SEC.  In  2004,  we  implemented
compliance with Section 404 of S-OX. Our related report on internal controls over financial reporting for
2009 is included in Part I, Item 9A.

As a publicly traded company, we are also subject to the rules of the New York Stock Exchange (the
‘‘NYSE’’), the exchange on which our stock is listed, including the corporate governance listing standards
approved by the SEC.

Three of our subsidiaries, W&R, LEC and IFDI, are also registered as broker/dealers with the SEC
and  the  states.  Much  of  the  broker/dealer  regulation  has  been  delegated  by  the  SEC  to  self-regulatory
organizations,  principally  the  Municipal  Securities  Rulemaking  Board  and  the  Financial  Industry
Regulatory  Authority  (‘‘FINRA’’),  which  is  the  primary  regulator  of  our  broker/dealer  activities.  These
self-regulatory  organizations  adopt  rules  (subject  to  approval  by  the  SEC)  that  govern  the  industry  and
conduct periodic examinations of our operations over which they have jurisdiction. Securities firms are also
subject  to  regulation  by  state  securities  administrators  in  those  states  in  which  they  conduct  business.
Broker/dealers  are  subject  to  regulations  that  cover  all  aspects  of  the  securities  business,  including  sales

10

practices, market making and trading among broker/dealers, the use and safekeeping of clients’ funds and
securities,  capital  structure,  record-keeping,  and  the  conduct  of  directors,  officers  and  employees.
Violation of applicable regulations can result in the revocation of broker/dealer licenses, the imposition of
censures or fines, and the suspension or expulsion of a firm, its officers  or employees.

W&R,  LEC  and  IFDI  are  also  each  subject  to  certain  net  capital  requirements  pursuant  to  the
Securities Exchange Act of 1934, as amended (the ‘‘Exchange Act’’). Uniform Net Capital Rule 15c3-1 of
the Exchange Act (the ‘‘Net Capital Rule’’) specifies the minimum level of net capital a registered broker/
dealer must maintain and also requires that part of its assets be kept in a relatively liquid form. The Net
Capital Rule is designed to ensure the financial soundness and liquidity of broker/dealers. Any failure to
maintain the required minimum net capital may subject us to suspension or revocation of our registration
or other limitations on our activity by the SEC, and suspension or expulsion by FINRA or other regulatory
bodies,  and  ultimately  could  require  the  broker/dealer’s  liquidation.  The  maintenance  of  minimum  net
capital requirements may also limit our ability to pay dividends. As of December 31, 2009, 2008 and 2007,
net capital for W&R, LEC and IFDI  exceeded  all minimum requirements.

Pursuant to the requirements of the Securities Investor Protection Act of 1970, W&R and LEC are
members  of  the  Securities  Investor  Protection  Corporation  (the  ‘‘SIPC’’).  IFDI  is  not  a  member  of  the
SIPC. The SIPC provides protection against lost, stolen or missing securities (but not loss in value due to a
rise  or  fall  in  market  prices)  for  clients  in  the  event  of  the  failure  of  a  broker/dealer.  Accounts  are
protected up to $500,000 per client with a limit of $100,000 for cash balances. However, since the Funds,
and  not  our  broker/dealer  subsidiaries,  maintain  customer  accounts,  SIPC  protection  would  not  cover
mutual fund shareholders.

Title  III  of  the  USA  PATRIOT  Act,  the  International  Money  Laundering  Abatement  and
Anti-Terrorist  Financing  Act  of  2001,  imposes  significant  anti-money  laundering  requirements  on  all
financial institutions, including domestic banks and domestic operations of foreign banks, broker/dealers,
futures commission merchants and investment  companies.

Our businesses may be materially affected not only by regulations applicable to us as an investment
adviser,  broker/dealer  or  transfer  agent,  but  also  by  law  and  regulations  of  general  application.  For
example, the volume of our principal investment advisory business in a given time period could be affected
by,  among  other  things,  existing  and  proposed  tax  legislation  and  other  governmental  regulations  and
policies  (including  the  interest  rate  policies  of  the  Federal  Reserve  Board),  and  changes  in  the
interpretation or enforcement of existing laws and rules that affect the business and financial communities.

Competition

The financial services industry is a highly competitive global industry. According to the ICI, at the end
of 2009 there were more than 8,600 open-end investment companies of varying sizes, investment policies
and objectives whose shares are being  offered to the  public in the United States alone. Factors affecting
our  business  include  brand  recognition,  business  reputation,  investment  performance,  quality  of  service
and the continuity of both client relationships and assets under management. A majority of mutual fund
sales  go  to  funds  that  are  highly  rated  by  a  small  number  of  well-known  ranking  services  that  focus  on
investment  performance.  Competition  is  based  on  distribution  methods,  the  type  and  quality  of
shareholder  services,  the  success  of  marketing  efforts  and  the  ability  to  develop  investment  products  for
certain market segments to meet the changing needs of investors, and to achieve competitive investment
management performance.

We  compete  with  hundreds  of  other  mutual  fund  management,  distribution  and  service  companies
that  distribute  their  fund  shares  through  a  variety  of  methods,  including  affiliated  and  unaffiliated  sales
forces,  broker/dealers  and  direct  sales  to  the  public  of  shares  offered  at  a  low  or  no  sales  charge.  Many
larger  mutual  fund  complexes  have  significant  advertising  budgets  and  established  relationships  with
brokerage  houses  with  large  distribution  networks,  which  enable  these  fund  complexes  to  reach  broad

11

client  bases.  Many  investment  management  firms  offer  services  and  products  similar  to  ours,  as  well  as
other  independent  financial  advisors.  We  also  compete  with  brokerage  and  investment  banking  firms,
insurance  companies,  commercial  banks  and  other  financial  institutions  and  businesses  offering  other
financial  products  in  all  aspects  of  their  businesses.  Although  no  single  company  or  group  of  companies
consistently dominates the mutual fund management and services industry, many are larger than us, have
greater resources and offer a wider array of financial services and products. We believe that competition in
the  mutual  fund  industry  will  increase  as  a  result  of  increased  flexibility  afforded  to  banks  and  other
financial institutions to sponsor mutual funds and distribute mutual fund shares. Additionally, barriers to
entry into the investment management business are relatively few, and thus, we face a potentially growing
number of competitors, especially during periods of strong financial and economic  markets.

The  distribution  of  mutual  funds  and  other  investment  products  has  undergone  significant
developments  in  recent  years,  which  has  intensified  the  competitive  environment  in  which  we  operate.
These  developments  include  the  introduction  of  new  products,  increasingly  complex  distribution  systems
with multiple classes of shares, the development of Internet websites providing investors with the ability to
invest  on-line,  the  introduction  of  sophisticated  technological  platforms  used  by  financial  advisors  to  sell
and  service  mutual  funds  for  their  clients,  the  introduction  of  separately  managed  accounts—previously
available only to institutional investors—to individuals, and growth in the number of mutual funds offered.
We  believe  our  business  model  targets  customers  seeking  personal  assistance  from  financial  advisors  or
planners where the primary competition is companies distributing products through a financial advisor or
broker/dealer  sales  force.  Our  financial  advisors  compete  primarily  with  large  and  small  broker/dealers,
independent financial advisors and insurance representatives. The market for financial planning and advice
is extremely fragmented, consisting primarily of relatively small companies with fewer than 100 investment
professionals. Competition is based on sales techniques, personal relationships and skills, and the quality of
financial planning products and services offered.

We also face competition in attracting and retaining qualified financial advisors and employees. The
ability  to  continue  to  compete  effectively  in  our  business  depends  in  part  on  our  ability  to  compete
effectively in the labor market. In order to maximize this ability, we offer competitive compensation, a wide
range of benefits and have several stock-based compensation incentive programs.

Intellectual Property

We regard our names as material to our business, and have registered certain service marks associated

with our business with the United States  Patent and Trademark Office.

Employees and Financial Advisors

At  December  31,  2009,  we  had  1,462  full-time  employees,  consisting  of  905  home  office  employees,
121 Legend employees, 102 managing principals, eight regional vice presidents, 14 associate managers, 156
field office support personnel, and 156  district managers.

At December 31, 2009, our sales force (excluding Legend advisors) was comprised of 2,393 financial
advisors, including 2,237 financial advisors who are independent contractors and 156 district managers who
are considered employees. Legend, which is a part of our Wholesale channel, had 423 retirement advisors
who are independent contractors.

Available  Information

We  file  reports,  proxy  statements,  and  other  information  with  the  SEC,  copies  of  which  can  be
obtained  from  the  SEC’s  Public  Reference  Room  at  100  F  Street  NE,  Washington,  D.C.  20549.
Information  on  the  operation  of  the  Public  Reference  Room  can  be  obtained  by  calling  the  SEC  at
1-800-SEC-0330.

12

Reports  we  file  electronically  with  the  SEC  via  the  SEC’s  Electronic  Data  Gathering,  Analysis  and
Retrieval system (‘‘EDGAR’’) may be accessed through the Internet. The SEC maintains an Internet site
that contains reports, proxy and information statements, and other information regarding issuers that file
electronically  with  the  SEC,  at  www.sec.gov.  The  Company  makes  available  free  of  charge  our  proxy
statements, annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K
and  amendments  to  those  reports  under  the 
‘‘Corporate’’  section  of  our  internet  website  at
www.waddell.com as soon as it is reasonably practical after  such filing has been made  with the  SEC.

Also  available  under  the  ‘‘Corporate’’  section  is  information  on  corporate  governance.  Stockholders
can  view  our  Corporate  Code  of  Business  Conduct  and  Ethics  (the  ‘‘Code  of  Ethics’’),  which  applies  to
directors,  officers  and  all  employees  of  the  Company,  our  Corporate  Governance  Guidelines,  and  the
charters  of  key  committees  (including  the  Audit,  Compensation,  and  Nominating  and  Corporate
Governance  Committees).  Printed  copies  of  these  documents  are  available  to  any  stockholder  upon
request  by  calling  the  investor  relations  department  at  1-800-532-2757.  Any  future  amendments  to  or
waivers of the Code of Ethics will be  posted to our website, as required.

ITEM 1A. Risk Factors

Our Revenues, Earnings And Prospects Could Be Adversely Affected If The Securities Markets Decline. Our
results of operations are affected by certain economic factors, including the level of the securities markets.
The on-going existence of adverse market conditions, which is particularly material to us due to our high
concentration  of  assets  under  management  in  the  United  States  domestic  stock  market,  and  lack  of
investor confidence could result in investors further withdrawing from the markets or decreasing their rate
of  investment,  either  of  which  could  adversely  affect  our  revenues,  earnings  and  growth  prospects  to  a
greater extent. Because our revenues are, to a large extent, investment management fees that are based on
the value of assets under management, a decline in the value of these assets adversely affects our revenues
and earnings. Our growth is dependent to a significant degree upon our ability to attract and retain mutual
fund assets, and, in an adverse economic environment, this may prove more difficult. Our growth rate has
varied from year to year and there can be no assurance that the average growth rates sustained in recent
years  will  continue.  Declines  in  the  securities  markets  could  significantly  reduce  future  revenues  and
earnings.  In  addition,  a  decline  in  the  market  value  of  these  assets  could  cause  our  clients  to  withdraw
funds in favor of investments they perceive as offering greater opportunity or lower risk, which could also
negatively  impact  our  revenues  and  earnings.  The  combination  of  adverse  markets  reducing  sales  and
investment management fees could compound on each other and materially affect earnings.

There  May  Be  Adverse  Effects  On  Our  Revenues  And  Earnings  If  Our  Funds’  Performance  Declines.
Success  in  the  investment  management  and  mutual  fund  businesses  is  dependent  on  the  investment
performance  of  client  accounts  relative  to  market  conditions  and  the  performance  of  competing  funds.
Good relative performance stimulates sales of the Funds’ shares and tends to keep redemptions low. Sales
of  the  Funds’  shares  in  turn  generate  higher  management  fees  and  distribution  revenues.  Good  relative
performance  also  attracts  institutional  and  separate  accounts.  Conversely,  poor  relative  performance
results  in  decreased  sales,  increased  redemptions  of  the  Funds’  shares  and  the  loss  of  institutional  and
separate  accounts,  resulting  in  decreases  in  revenues.  Failure  of  our  Funds  to  perform  well  could,
therefore, have a material adverse effect  on our revenues and earnings.

Our Financial Advisors Are Classified As Independent Contractors, And Changes To Their Classification May
Increase  Our  Operating  Expenses. From  time  to  time,  various  legislative  or  regulatory  proposals  are
introduced at the federal or state levels to change the status of independent contractors’ classification to
employees for either employment tax purposes (withholding, social security, Medicare and unemployment
taxes) or other benefits available to employees. Currently, most individuals are classified as employees or
independent contractors for employment tax purposes based on 20 ‘‘common law’’ factors, rather than any
definition  found  in  the  Internal  Revenue  Code  or  Treasury  regulations.  We  classify  the  majority  of  our
financial  advisors  as  independent  contractors  for  all  purposes,  including  employment  tax  and  employee

13

benefit  purposes.  There  can  be  no  assurance  that  legislative,  judicial  or  regulatory  (including  tax)
authorities  will  not  introduce  proposals  or  assert  interpretations  of  existing  rules  and  regulations  that
would  change  the  independent  contractor/employee  classification  of  those  financial  advisors  currently
doing  business  with  us.  The  costs  associated  with  potential  changes,  if  any,  with  respect  to  these
independent contractor classifications could have a material adverse effect on the Company, including our
results of operations and financial condition. See Part  I,  Item 3. ‘‘Legal Proceedings.’’

Our  Business  Is  Subject  To  Substantial  Risk  From  Litigation,  Regulatory  Investigations  And  Potential
Securities  Laws  Liability. Many  aspects  of  our  business  involve  substantial  risks  of  litigation,  regulatory
investigations and/or arbitration, and from time to time, we are involved in various legal proceedings in the
course  of  operating  our  business.  The  Company  is  exposed  to  liability  under  federal  and  state  securities
laws, other federal and state laws and court decisions, as well as rules and regulations promulgated by the
SEC,  FINRA  and  other  regulatory  bodies.  We,  our  subsidiaries,  and/or  certain  of  our  past  and  present
officers,  have  been  named  as  parties  in  legal  actions,  regulatory  investigations  and  proceedings,  and
securities arbitrations in the past and have been subject to claims alleging violation of such laws, rules and
regulations,  which  have  resulted  in  the  payment  of  fines  and  settlements.  An  adverse  resolution  of  any
lawsuit, legal or regulatory proceeding or claim against us could result in substantial costs or reputational
harm to the Company, and have a material adverse effect on the Company’s business, financial condition
or results of operations, which, in turn, may negatively affect the market price of our common stock and
our  ability  to  pay  dividends.  In  addition  to  these  financial  costs  and  risks,  the  defense  of  litigation  or
arbitration may divert resources and management’s attention from operations. See Part I, Item 3. ‘‘Legal
Proceedings.’’

Regulatory  Risk  Is  Substantial  In  Our  Business  And  Non-Compliance  With  Regulations,  Or  Changes  In
Regulations, Could Have A Significant Impact On The Conduct Of Our Business And Our Prospects, Revenues And
Earnings. Our  investment  advisory  and  broker/dealer  businesses  are  heavily  regulated,  primarily  at  the
federal  level.  Non-compliance  with  applicable  laws  or  regulations  could  result  in  sanctions  being  levied
against us, including fines and censures, suspension or expulsion from a certain jurisdiction or market, or
the revocation of licenses. Non-compliance with applicable laws or regulations could also adversely affect
our  reputation,  prospects,  revenues  and  earnings.  In  addition,  changes  in  current  legal,  regulatory,
accounting,  tax  or  compliance  requirements  or  in  governmental  policies  could  adversely  affect  our
operations,  revenues  and  earnings  by,  among  other  things,  increasing  expenses  and  reducing  investor
interest  in  certain  products  we  offer.  Additionally,  our  profitability  could  be  affected  by  rules  and
regulations  that  impact  the  business  and  financial  communities  generally,  including  changes  to  the  laws
governing state and federal taxation.

In  recent  years,  allegations  of  late  trading,  market  timing  and  selective  disclosure  of  portfolio
information in the mutual fund industry have prompted various legislative and regulatory proposals, some
of which have been adopted by the SEC, the United States Congress, the legislatures in states in which we
conduct  operations  and  the  various  regulatory  agencies  that  supervise  our  operations.  In  particular,  new
rules  and  regulations  adopted  by  the  SEC  and  FINRA  place  greater  regulatory  compliance  and
administrative  burdens  on  us  and  could  have  a  substantial  impact  on  the  regulation,  operation  and
distribution of mutual funds and variable products, and could adversely affect our ability to distribute and
retain the assets we manage and our revenues and net income. For example, recently adopted rules require
investment  advisers  and  mutual  funds  to  adopt,  implement,  review  and  administer  written  policies  and
procedures  reasonably  designed  to  prevent  violation  of  the  federal  securities  laws.  Similarly,  public
disclosure  requirements  applicable  to  mutual  funds  have  become  more  stringent.  We  may  require
additional staff to satisfy these obligations, which would increase our  operating expenses.

An  Increasing  Percentage  Of  Our  Assets  Under  Management  Are  Distributed  Through  Our  Wholesale
Channel, Which Has Higher Redemption Rates Than Our Traditional Advisors Channel.
In recent years, we
have focused on expanding distribution efforts relating to our Wholesale channel. The percentage of our
assets  under  management  in  the  Wholesale  channel  has  increased  from  10.4%  at  December  31,  2003  to

14

47.0% at December 31, 2009, and the percentage of our total sales represented by the Wholesale channel
has  increased  from  16.5%  for  the  year  ended  December  31,  2003  to  75.0%  for  the  year  ended
December 31, 2009. The success of sales in our Wholesale channel depends upon our maintaining strong
relationships with institutional accounts, certain strategic partners and our third party distributors. Many of
those distribution sources also offer investors competing funds that are internally or externally managed,
which could limit the distribution of our products. The loss of any of these distribution channels and the
inability to continue to access new distribution channels could decrease our assets under management and
adversely  affect  our  results  of  operations  and  growth.  There  are  no  assurances  that  these  channels  and
their client bases will continue to be accessible to us. The loss or diminution of the level of business we do
with  those  providers  could  have  a  material  adverse  effect  on  our  business,  especially  with  the  high
concentration  of  assets  in  certain  funds  in  this  channel,  namely  the  Asset  Strategy  fund.  In  addition,  the
Wholesale channel had redemption rates of 24.0% and 35.5% for the years ended December 31, 2009 and
2008, respectively, compared to redemption rates of 8.4% and 8.9% for our Advisors channel in the same
periods, reflecting the higher rate of  transferability  of  investment assets in  the Wholesale  channel.

There May Be An Adverse Effect On Our Revenues And Earnings If Our Investors Redeem The Assets We
Manage On Short Notice. Mutual fund investors may redeem their investments in our mutual funds at any
time without any prior notice. Additionally, our investment management agreements with institutions and
other  non-mutual  fund  accounts  are  generally  terminable  upon  relatively  short  notice.  Investors  can
terminate their relationship with us, reduce their aggregate amount of assets under management, or shift
their funds to other types of accounts with different rate structures for any number of reasons, including
investment performance, changes in prevailing interest rates and financial market performance. The ability
of our investors to accomplish this on short notice has increased materially due to the growth of assets in
our Wholesale channel, and with the high concentration of assets in certain funds in this channel, including
the  Asset  Strategy  fund.  The  decrease  in  revenues  that  could  result  from  any  such  event  could  have  a
material adverse effect on our business and earnings.

There Are No Assurances That We Will Pay Future Dividends, Which Could Adversely Affect Our Stock Price.
The  Waddell  &  Reed  Financial,  Inc.  Board  of  Directors  (the  ‘‘Board  of  Directors’’)  currently  intends  to
continue to declare quarterly dividends on our Class A common stock (our ‘‘common stock’’); however, the
declaration  and  payment  of  dividends  is  subject  to  the  discretion  of  our  Board  of  Directors.  Any
determination as to the payment of dividends, as well as the level of such dividends, will depend on, among
other  things,  general  economic  and  business  conditions,  our  strategic  plans,  our  financial  results  and
condition,  and  contractual,  legal,  and  regulatory  restrictions  on  the  payment  of  dividends  by  us  or  our
subsidiaries. We are a holding company and, as such, our ability to pay dividends is subject to the ability of
our  subsidiaries  to  provide  us  with  cash.  There  can  be  no  assurance  that  the  current  quarterly  dividend
level will be maintained or that we will pay any dividends in any future period(s). Any change in the level of
our  dividends or the suspension of the  payment  thereof could  adversely affect our  stock price.

Our Ability To Hire And Retain Senior Executive Management And Other Key Personnel Is Significant To Our
Success And Growth. Our continued success depends to a substantial degree on our ability to attract and
retain qualified senior executive management and other key personnel to conduct our broker/dealer, fund
management  and  investment  advisory  businesses.  The  market  for  qualified  fund  managers,  investment
analysts  and  financial  advisors  is  extremely  competitive.  Additionally,  we  are  dependent  on  our  financial
advisors  and  select  wholesale  distributors  to  sell  our  mutual  funds  and  other  investment  products.  Our
growth prospects will be directly affected by the quality, quantity and productivity of financial advisors we
are  able  to  successfully  recruit  and  retain.  There  can  be  no  assurances  that  we  will  be  successful  in  our
efforts to recruit and retain the required personnel.

We  Have  Substantial  Intangibles  On  Our  Balance  Sheet,  And  Any  Impairment  Of  Our  Intangibles  Could
Adversely Affect Our Results of Operations And Financial Position. At December 31, 2009, our total assets
were approximately $983.4 million, of which approximately $221.2 million, or 22%, consisted of goodwill
and  identifiable  intangible  assets.  We  complete  an  ongoing  review  of  goodwill  and  intangible  assets  for

15

impairment on an annual basis or more frequently whenever events or a change in circumstances warrant.
Important  factors  in  determining  whether  an  impairment  of  goodwill  or  intangible  assets  might  exist
include  significant  continued  underperformance  compared  to  peers,  the  likelihood  of  termination  or
non-renewal of a mutual fund advisory or subadvisory contract or substantial changes in revenues earned
from  such  contracts,  significant  changes  in  our  business  and  products,  material  and  ongoing  negative
industry or economic trends, or other factors specific to each asset or subsidiary being tested. Because of
the  significance  of  goodwill  and  other  intangibles  to  our  consolidated  balance  sheets,  the  annual
impairment analysis is critical. Any changes in key assumptions about our business and our prospects, or
changes in market conditions or other externalities, could result in an impairment charge. Any such charge
could have a material effect on our results  of operations and financial position.

There  May  Be  Adverse  Effects  On  Our  Business  And  Earnings  Upon  The  Termination  Of,  Or  Failure  To
Renew,  Certain  Agreements. A  majority  of  our  revenues  are  derived  from  investment  management
agreements  with  the  Funds  that,  as  required  by  law,  are  terminable  on  60  days’  notice.  Each  investment
management  agreement  must  be  approved  and  renewed  annually  by  the  disinterested  members  of  each
Fund’s  board  of  directors/trustees  or  its  shareholders,  as  required  by  law.  Additionally,  our  investment
management agreements provide for automatic termination in the event of assignment, which includes a
change of control, without the consent of our clients and, in the case of the Funds, approval of the Funds’
board of directors/trustees and shareholders to continue the agreements. There can be no assurances that
our  clients  will  consent  to  any  assignment  of  our  investment  management  agreements,  or  that  those  and
other contracts will not be terminated or will be renewed on favorable terms, if at all, at their expiration
and new agreements may not be available. See ‘‘Business – Distribution Channels – Wholesale Channel,
Institutional  Channel.’’  The  decrease  in  revenues  that  could  result  from  any  such  event  could  have  a
material adverse effect on our business and earnings.

There Is No Assurance That New Information Systems Will be Implemented Successfully. A number of the
Company’s key information technology systems were developed solely to handle the Company’s particular
information technology infrastructure. The Company is in the process of evaluating and implementing new
information technology and systems that it believes could facilitate and improve our core businesses and
our productivity. There can be no assurance that the Company will be successful in implementing the new
information  technology  and  systems  or  that  their  implementation  will  be  completed  in  a  timely  or  cost
effective manner. Failure to implement or maintain adequate information technology infrastructure could
impede our ability to support business growth.

Systems Failure May Disrupt Our Business And Result In Financial Loss And Liability To Our Clients. Our
business  is  highly  dependent  on  financial,  accounting  and  other  data  processing  systems,  and  other
communications and information systems, including our mutual fund transfer agency system maintained by
a third-party service provider. We process a large number of transactions on a daily basis and rely upon the
proper functioning of computer systems of third parties. If any of these systems do not function properly,
we could suffer financial loss, business disruption, liability to clients, regulatory intervention or damage to
our reputation. If our systems are unable to accommodate an increasing volume of transactions, our ability
to  expand  could  be  affected.  Although  we  have  back-up  systems  in  place,  we  cannot  be  sure  that  any
systems  failure  or 
interruption,  whether  caused  by  a  fire,  other  natural  disaster,  power  or
telecommunications  failure,  acts  of  terrorism  or  war  or  otherwise  will  not  occur,  or  that  back-up
procedures and capabilities in the event of  any failure or interruption  will be adequate.

Regulations Restricting The Use Of ‘‘Soft Dollars’’ Could Result In An Increase In Our Expenses. On behalf
of our mutual fund and investment advisory clients, we make decisions to buy and sell securities for each
portfolio, select broker/dealers to execute trades, and negotiate brokerage commission rates. In connection
with these transactions, we may receive ‘‘soft dollar credits’’ from broker/dealers that we can use to defray
certain  of  our  expenses.  If  regulations  are  adopted  eliminating  the  ability  of  asset  managers  to  use  ‘‘soft
dollars,’’ our operating expenses could  increase.

16

Fee Pressures Could Reduce Our Revenues And Profitability. There is a trend toward lower fees in some
segments  of  the  investment  management  business.  In  addition,  the  SEC  has  adopted  rules  that  are
designed to improve mutual fund corporate governance, which could result in further downward pressure
on investment advisory fees in the mutual fund industry. Accordingly, there can be no assurance that we
will be able to maintain our current fee structure. Fee reductions on existing or future new business could
have an adverse impact on our revenues  and  profitability.

We Could Experience Adverse Effects On Our Revenues, Profits And Market Share Due To Strong Competition
From Numerous And Sometimes Larger Companies. We compete with stock brokerage firms, mutual fund
companies,  investment  banking  firms,  insurance  companies,  banks,  Internet  investment  sites,  and  other
financial institutions and individual registered investment advisers. Many of these companies not only offer
mutual fund investments and services, but also offer an ever-increasing number of other financial products
and  services.  Many  of  our  competitors  have  more  products  and  product  lines,  services  and  brand
recognition  and  may  also  have  substantially  greater  assets  under  management.  Many  larger  mutual  fund
complexes  have  developed  more  extensive  relationships  with  brokerage  houses  with  large  distribution
networks, which may enable those fund complexes to reach broader client bases. In recent years, there has
been  a  trend  of  consolidation  in  the  mutual  fund  industry  resulting  in  stronger  competitors  with  greater
financial  resources  than  us.  There  has  also  been  a  trend  toward  online  Internet  financial  services.  If
existing or potential customers decide to invest with our competitors instead of with us, our market share,
revenues and income could decline.

The Terms Of Our Credit Facility Impose Restrictions On Our Operations That May Adversely Impact Our
Prospects  And  The  Operations  Of  Our  Business. There  are  no  assurances  that  we  will  be  able  to  raise
additional  capital  if  needed,  which  could  negatively  impact  our  liquidity,  prospects  and  operations.  We
have  entered  into  a  364-day  revolving  credit  facility  with  various  lenders  providing  for  total  loans  of
$125.0 million. Under this facility, the lenders may, at their option upon our request, expand the facility to
$200.0 million. At February 18, 2010, there was no balance outstanding under the revolving credit facility.
The terms and conditions of our revolving credit facility and the money market loans impose restrictions
that  affect,  among  other  things,  our  ability  to  incur  additional  debt,  make  capital  expenditures  and
acquisitions,  merge,  sell  assets,  pay  dividends  and  create  or  incur  liens.  Our  ability  to  comply  with  the
financial covenants set forth in our credit facility could be affected by events beyond our control, and there
can be no assurance that we will achieve operating results that will comply with such terms and conditions,
a  breach  of  which  could  result  in  a  default  under  our  credit  facility.  In  the  event  of  a  default,  the  banks
could elect to declare the outstanding principal amount of our credit facility, all interest thereon, and all
other amounts payable under our credit facility  to  be  immediately due and payable.

Our  ability  to  meet  our  cash  needs  and  satisfy  our  debt  obligations  will  depend  upon  our  future
operating  performance,  asset  values,  the  perception  of  our  creditworthiness  and,  indirectly,  the  market
value of our stock. These factors will be affected by prevailing economic, financial and business conditions
and other circumstances, some of which are beyond our control. We anticipate that any borrowings from
our  existing  credit  facility,  money  market  loans  and/or  cash  provided  by  operating  activities  will  provide
sufficient  funds  to  finance  our  business  plans,  meet  our  operating  expenses  and  service  our  debt
obligations as they become due. However, in the event that we require additional capital, there can be no
assurance that we will be able to raise such capital when needed or on satisfactory terms, if at all, and there
can be no assurance that we will be able to renew or refinance our credit facility upon its maturity or on
favorable  terms.  If  we  are  unable  to  raise  capital  or  obtain  financing,  we  may  be  forced  to  incur
unanticipated costs or revise our business plan.

Potential Misuse Of Funds And Information In The Possession Of Our Employees And/Or Advisors Could
Result In Liability To Our Clients, Subject Us To Regulatory Sanctions Or Otherwise Adversely Affect Our Revenues
and Profitability. Our business is based on the trust and confidence of our clients, for whom our financial
advisors handle a significant amount of funds, as well as financial and personal information. Although we
have  implemented  a  system  of  internal  controls  to  minimize  the  risk  of  fraudulent  taking  or  misuse  of

17

funds  and  information,  there  can  be  no  assurance  that  our  controls  will  be  adequate  or  that  a  taking  or
misuse by our employees or financial advisors can be prevented. We could be liable in the event of a taking
or  misuse  by  our  employees  or  financial  advisors  and  we  could  also  be  subject  to  regulatory  sanctions.
Although we believe that we have adequately insured against these risks, there can be no assurance that
our insurance will be maintained or that it will be adequate to meet any liability. Any damage to the trust
and  confidence  placed  in  us  by  our  clients  may  cause  assets  under  management  to  decline,  which  could
adversely affect our revenues, financial  condition,  results of operations  and business prospects.

Our Stockholders Rights Plan Could Deter Takeover Attempts, Which Some Of Our Stockholders May Believe
To Be In Their Best Interest. Under certain conditions, the rights under our stockholders rights plan entitle
the  holders  of  such  rights  to  receive  shares  of  our  common  stock  having  a  value  equal  to  two  times  the
exercise  price  of  the  right.  The  rights  are  attached  to  each  share  of  our  outstanding  common  stock  and
generally are exercisable only if a person or group acquires 15% or more of the voting power represented
by our common stock. Our stockholders rights plan could impede the completion of a merger, tender offer,
or other takeover attempt even though some or a majority of our stockholders might believe that a merger,
tender  offer  or  takeover  is  in  their  best  interests,  and  even  if  such  a  transaction  could  result  in  our
stockholders receiving a premium for their shares of our stock over the then current market price of our
stock.

Provisions  Of  Our  Organizational  Documents  Could  Deter  Takeover  Attempts,  Which  Some  Of  Our
Stockholders May Believe To Be In Their Best Interest. Under our Certificate of Incorporation, our Board of
Directors has the authority, without action by our stockholders, to fix certain terms and issue shares of our
Preferred  Stock,  par  value  $1.00  per  share.  Actions  of  our  Board  of  Directors  pursuant  to  this  authority
may  have  the  effect  of  delaying,  deterring  or  preventing  a  change  in  control  of  the  Company.  Other
provisions  in  our  Certificate  of  Incorporation  and  in  our  Bylaws  impose  procedural  and  other
requirements that could be deemed to have anti-takeover effects, including replacing incumbent directors.
Our Board of Directors is divided into three classes, each of which is to serve for a staggered three-year
term  after  the  initial  classification  and  election,  and  incumbent  directors  may  not  be  removed  without
cause, all of which may make it more difficult for a third party to gain control of our Board of Directors. In
addition, as a Delaware corporation we are subject to section 203 of the Delaware General Corporation
Law. With certain exceptions, section 203 imposes restrictions on mergers and other business combinations
between us and any holder of 15% or  more  of our voting stock.

Our Holding Company Structure Results In Structural Subordination And May Affect Our Ability To Fund
Our Operations And Make Payments On Our Debt. We are a holding company and, accordingly, substantially
all of our operations are conducted through our subsidiaries. As a result, our cash flow and our ability to
service  our  debt,  including  $200  million  of  our  senior  notes,  are  dependent  upon  the  earnings  of  our
subsidiaries  and  the  distribution  of  earnings,  loans  or  other  payments  by  our  subsidiaries  to  us.  Our
subsidiaries are separate and distinct legal entities and have no obligation to pay any amounts due on our
debt  or  provide  us  with  funds  for  our  payment  obligations,  whether  by  dividends,  distributions,  loans  or
other  payments.  In  addition,  any  payment  of  dividends,  distributions,  loans  or  advances  to  us  by  our
subsidiaries could be subject to statutory or contractual restrictions. Payments to us by our subsidiaries will
also  be  contingent  upon  our  subsidiaries’  earnings  and  business  considerations.  Our  right  to  receive  any
assets  of  any  of  our  subsidiaries  upon  their  liquidation  or  reorganization,  and  therefore  the  right  of  the
holders of our debt to participate in those assets, would be effectively subordinated to the claims of those
subsidiaries’  creditors,  including  trade  creditors.  In  addition,  even  if  we  were  a  creditor  of  any  of  our
subsidiaries, our rights as a creditor would be effectively subordinate to any security interest in the assets of
our  subsidiaries and any indebtedness of our  subsidiaries senior  to  that held by us.

ITEM 1B. Unresolved Staff Comments

None.

18

ITEM 2. Properties

Our home offices lease approximately 358,000 square feet for Waddell & Reed and Legend located in
Overland Park, Kansas and Palm Beach Gardens, Florida, respectively. This figure does not include office
space  of  41,000  square  feet  formerly  leased  by  Mackenzie  Investment  Management  Inc.  in  Boca  Raton,
Florida,  which  has  been  sublet.  In  addition,  we  lease  office  space  for  financial  advisors  and  sales
management in various locations throughout the United States totaling approximately 639,000 square feet.
In the opinion of management, the office space leased by the Company is adequate for existing operating
needs.

ITEM 3. Legal Proceedings

The Company is involved from time to time in various legal proceedings, regulatory investigations and
claims incident to the normal conduct of business, which may include proceedings that are specific to us
and  others  generally  applicable  to  the  business  practices  within  the  industries  in  which  we  operate.  A
substantial legal liability or a significant regulatory action against us could have an adverse effect on our
business, financial condition and on the results of operations in  a  particular quarter or year.

Michael E. Taylor, Kenneth B. Young, individuals, on behalf of themselves individually and on behalf of
others similarly situated v. Waddell & Reed, Inc., a Delaware Corporation; Waddell & Reed Financial, Inc., a
Delaware  Corporation;  Waddell  &  Reed  Development,  Inc.,  a  Delaware  Corporation;  Waddell  &  Reed
Financial Advisors, a fictitious business name; and DOES 1 through 10 inclusive; Case No. 09-CV-2909 DMS
WVG; in the United States District Court  for the Southern District  of California.

In an action filed December 28, 2009, the Company, along with various of its affiliates, were sued in an
individual action, class action and Fair Labor Standards Act (‘‘FLSA’’) nationwide collective action by two
former advisors asserting misclassification of financial advisers as independent contractors. Plaintiffs assert
claims  under  the  FLSA  for  minimum  wages  and  overtime  wages,  and  under  California  Labor  Code
Statutes  for  timely  pay  wages,  minimum  wages,  overtime  compensation,  meal  periods,  reimbursement  of
losses  and  business  expenses  and  itemized  wage  statements  and  a  claim  for  Unfair  Business  Practices
under  §17200  of  the  California  Business  &  Professions  Code.  Plaintiffs  seek  declaratory  and  injunctive
relief and monetary damages. As yet, no responsive pleading has been filed, but the Company intends to
vigorously contest plaintiffs’ claims.

In the opinion of management, the ultimate resolution and outcome of this matter is uncertain. At this
stage  of  the  litigation,  the  Company  is  unable  to  estimate  the  expense  or  exposure,  if  any,  that  it  may
represent. The ultimate resolution of this matter, or an adverse determination against the Company, could
have  a  material  adverse  impact  on  the  financial  position  and  results  of  operations  of  the  Company.
However, this possible impact is unknown and not reasonably determinable; therefore, no liability has been
recorded  in the consolidated financial statements.

ITEM 4. Submission of Matters to a Vote of  Security Holders

During the fourth quarter of the fiscal year covered by this report, no matter was submitted to a vote

of the Company’s security holders, through  the solicitation of proxies or otherwise.

19

PART II

ITEM 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases

of Equity Securities

Our  Class  A  common  stock  (‘‘common  stock’’)  is  traded  on  the  NYSE  under  the  ticker  symbol
‘‘WDR.’’  The  following  table  sets  forth,  for  the  periods  indicated,  the  high  and  low  sale  prices  of  our
common stock, as reported by the NYSE,  as well  as the cash dividends declared for these time periods:

Market Price

2009

2008

Quarter

High

Low

Dividends Per
Share

High

Low

Dividends Per
Share

1
2
3
4

$

$

19.64
28.00
29.27
31.50

$

11.40
17.16
23.25
26.76

0.19
0.19
0.19
0.19

$

36.08
38.00
35.07
25.27

$

27.76
30.88
21.25
8.57

$

0.19
0.19
0.19
0.19

Year-end closing prices of our common stock were $30.54 and $15.46 for 2009 and 2008, respectively.

The closing price of our common stock on February 18,  2010  was $32.35.

According to the records of our transfer agent, we had 3,526 holders of record of common stock as of
February  18,  2010.  We  believe  that  a  substantially  larger  number  of  beneficial  stockholders  hold  such
shares in depository or nominee form.

Dividends

The declaration of dividends is subject to the discretion of the Board of Directors. We intend, from
time to time, to pay cash dividends on our common stock as our Board of Directors deems appropriate,
after consideration of our operating results, financial condition, cash and capital requirements, compliance
with  covenants  in  our  revolving  credit  facility  and  such  other  factors  as  the  Board  of  Directors  deems
relevant. Our current credit facility does not limit our ability to pay cash dividends. To the extent assets are
used  to  meet  minimum  net  capital  requirements  under  the  Net  Capital  Rule,  they  are  not  available  for
distribution to stockholders as dividends. See Part I, Item 1. ‘‘Business—Regulation.’’ We anticipate that
quarterly dividends will continue to be paid.

Common Stock Repurchases

Our  Board  of  Directors  has  authorized  the  repurchase  of  our  common  stock  in  the  open  market
and/or private purchases. The acquired shares may be used for corporate purposes, including shares issued
to employees in our stock-based compensation programs. During the year ended December 31, 2009, we
repurchased  (i)  1,542,733  shares  in  the  open  market  and  privately  at  an  aggregate  cost,  including
commissions, of $36.4 million, (ii) 6,493 mature shares from stock incentive plan participants to cover the
strike  price  of  options  exercised  in  connection  with  a  Stock  Option  Restoration  Program  (the  ‘‘SORP’’),
(iii) nine newly issued shares from SORP participants to cover their statutory minimum tax withholdings
on option exercises, and (iv) 327,301 shares from related parties to cover their tax withholdings from the
vesting  of  nonvested  shares.  The  aggregate  cost  of  shares  obtained  from  related  parties  during  2009  was
$7.1  million.  The  purchase  price  paid  by  us  for  private  repurchases  of  our  common  stock  from  related
parties is the closing market price on the  purchase  date.

20

The following table sets forth certain information about the shares of common stock we repurchased

during the fourth quarter of 2009.

Period

October 1 - October 31
November 1 - November 30
December 1 - December 31

Total Number of
Shares Purchased
(1)

-
10,000
93,693

Average
Price
Paid per
Share

$

-
31.00
30.15

Total

103,693

$

30.23

Total Number of
Shares Purchased
as Part of
Publicly
Announced
Program

Maximum Number (or
Approximate Dollar
Value)  of Shares That
May  Yet  Be Purchased
Under  The  Program

-
10,000
93,693

103,693

n/a  (1)
n/a  (1)
n/a  (1)

(1) On August 31, 1998, we announced that our Board of Directors approved a program to repurchase shares of our
common  stock  on  the  open  market.  Under  the  repurchase  program,  we  are  authorized  to  repurchase,  in  any
seven-day period, the greater of (i) 3% of our outstanding common stock or (ii) $50 million of our common stock.
We may repurchase our common stock through the NYSE, other national or regional market systems, electronic
communication  networks  or  alternative  trading  systems  such  as  POSIT,  during  regular  or  after-hours  trading
sessions.  POSIT  is  an  alternative  trading  system  that  uses  passive  pricing  to  anonymously  match  buy  and  sell
orders.  To  date,  we  have  not  used  electronic  communication  networks  or  alternative  trading  systems  to
repurchase any of our common stock and do not intend to use such networks or systems in the foreseeable future.
Our  stock  repurchase  program  does  not  have  an  expiration  date  or  an  aggregate  maximum  number  or  dollar
value  of  shares  that  may  be  repurchased.  Our  Board  of  Directors  reviewed  and  ratified  the  stock  repurchase
program  in  July  2004.  During  the  fourth  quarter  of  2009,  all  stock  repurchases  were  made  pursuant  to  the
repurchase program, including 71,193 shares, reflected in the table above, that were purchased in connection with
funding employee income tax withholding obligations  arising  from the vesting  of nonvested shares.

21

Total  Return Performance

Comparison of Cumulative Total Return  (1)

e
u
l
a
V
x
e
d
n

I

180

160

140

120

100

80

60

40

Waddell & Reed Financial, Inc.

SNL Asset Manager

S&P 500

12/31/04

12/31/05

12/31/06

12/31/07

12/31/08

20FEB201005020010
12/31/09

The  above  graph  compares  the  cumulative  total  stockholder  return  on  the  Company’s  Class  A
common stock from December 31, 2004 through December 31, 2009, with the cumulative total return of
the Standard & Poor’s 500 Stock Index and the SNL Asset Manager Index. The SNL Asset Manager Index
is a composite of 32 publicly traded asset management companies (including, among others, the companies
in  the  peer  group  reviewed  by  the  Compensation  Committee  for  executive  compensation  purposes)
prepared  by  SNL  Financial,  Charlottesville,  Virginia.  The  graph  assumes  the  investment  of  $100  in  the
Company’s Class A common stock and in each of the two indices on December 31, 2004 with all dividends
being reinvested. The closing price of the Company’s Class A common stock on December 31, 2004 (the
last  trading  day  of  the  year)  was  $23.89  per  share.  The  stock  price  performance  on  the  graph  is  not
necessarily indicative of future price performance.

Index

12/31/04

12/31/05

12/31/06

12/31/07

12/31/08

12/31/09

Waddell  & Reed Financial, Inc.

SNL Asset Manager

S&P 500

100.00

100.00

100.00

90.46

127.18

104.91

121.25

147.49

121.48

164.01

167.89

128.16

72.92

79.79

80.74

148.62

129.44

102.11

Period Ending

(1) Cumulative Total Return assumes an initial investment of $100 on December 31, 2004, with the reinvestment of all dividends

through December 31, 2009.

22

 
ITEM 6. Selected Financial Data

The following table sets forth our selected consolidated financial and other data at the dates and for
the  periods  indicated.  Selected  financial  data  should  be  read  in  conjunction  with,  and  is  qualified  in  its
entirety  by,  ‘‘Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations’’
and our Consolidated Financial Statements and the Notes thereto appearing  elsewhere in  this  report.

For the Year Ended December 31,

2009 (1)

2008 (2)

2007

2006 (3)

2005 (4)

(in thousands, except per share data and number of financial advisors)

Revenues from:
Investment  management fees
Underwriting  and distribution fees
Shareholder service fees

Total revenues

$

Net income

per  common  share—basic
per  common  share—diluted

Dividends  declared per common share

$

354,593
378,678
105,818

839,089

105,505
1.23
1.23
0.76

399,863
416,762
102,495

919,120

96,163
1.12
1.12
0.76

372,345
371,085
94,124

837,554

125,497
1.49
1.48
0.68

311,525
317,458
89,672

718,655

46,112
0.55
0.54
0.60

267,681
272,590
81,809

622,080

60,121
0.72
0.72
0.60

Advisor  and productivity  data
(excluding Legend):

Investment  product sales (5)

Number  of financial  advisors

(end of period)

$

2,236,642

2,696,910

2,632,411

2,276,405

1,901,356

Average  number of financial advisors
Investment  product sales per advisor

$

2,393
2,336
957

2,366
2,297
1,174

2,293
2,190
1,189

2,255
2,290
994

2,409
2,453
776

Wholesale channel data:

Sales  (net of commissions)
Number  of external wholesalers

$ 14,745,230
34

15,598,998
35

9,469,932
34

4,541,812
26

2,346,749
23

Institutional channel sales

$

1,703,470

2,358,104

1,882,908

968,106

654,333

Assets under  management

$

69,783

47,484

(in millions)
64,868

48,401

41,863

2009

2008

2007

2006

2005

As of December 31,

Balance  sheet data:

Goodwill and  identifiable  intangible

assets
Total assets
Short-term debt
Long-term debt
Total liabilities
Stockholders’ equity

221.2
983.4
—
200.0
614.3
369.1

221.2
775.4
—
200.0
455.3
320.1

228.4
893.8
—
200.0
512.1
381.7

228.4
662.7
—
199.9
418.0
244.7

250.3
632.3
1.7
198.2
384.9
247.4

23

(1)

(2)

(3)

(4)

Includes a pre-tax charge of $3.7 million ($2.3 million net of tax) to reflect the ‘‘other than temporary’’ decline in value
of certain of the Company’s investments in affiliated mutual funds as the fair value of these investments had been below
cost  for  an  extended  period;  a  pre-tax  charge  of  $1.1  million  ($800  thousand  net  of  tax)  for  severance  and  other
transaction costs in connection with the divestiture of our investment in ACF; and tax benefits of $1.6 million related to
carrying back a portion of the capital loss generated by the divestiture of our investment in ACF to fully offset capital
gains generated  during the three year carryback period.

Includes  a  pre-tax  charge  of  $16.5  million  ($10.5  million  net  of  tax)  for  restructuring  charges  consisting  primarily  of
severance  costs  associated  with  our  voluntary  separation  program  as  well  as  costs  associated  with  terminating  various
projects  under  development;  a  charge  of  $7.2  million  (not  deductible  for  income  tax  purposes)  to  recognize  the
impairment  of  goodwill  associated  with  ACF;  additional  amortization  of  our  deferred  sales  commission  asset  of
$6.5 million ($4.1 million net of tax) due to significant asset redemption activity and our review of the recoverability of
our  deferred  sales  commission  asset;  and  a  pre-tax  charge  of  $2.1  million  ($1.4  million  net  of  tax)  related  to  the
settlement of miscellaneous litigation  and other matters.

Includes a pre-tax charge of $55.0 million ($39.4 million net of tax) to recognize our settlement with the SEC, New York
Attorney General and Kansas Securities Commissioner related to market-timing allegations; a charge of $20.0 million
(not  deductible  for  income  tax  purposes)  to  recognize  the  impairment  of  goodwill  associated  with  ACF;  charges
associated with the resolution of the Williams excessive fee litigation; expenses related to prior regulatory settlements;
and a pre-tax charge of $1.9 million ($1.3 million net of tax) related to employee separation costs at ACF in response to
a decline in investment  performance  and related loss of assets under management.

Includes pre-tax charges totaling $47.4 million ($30.8 million net of tax) recorded during 2005 related to settlements of
outstanding legal matters with Torchmark for actions in Alabama, California and Kansas, a settlement with the National
Association  of  Securities  Dealers  (‘‘NASD’’)  and  a  consortium  of  states  relating  to  variable  annuity  sales  practices;
separation of employment payments to our former chief executive officer; a NASD arbitration settlement with a former
financial  advisor;  and  other  employee  separation payments related to the restructuring of the Advisors channel.

(5)

Investment product sales are commissionable sales by our financial advisors, shown gross of commissions, and do not
include mutual funds  sold at  net  asset  value or sales of other wholesale mutual funds or insurance products.

24

ITEM 7. Management’s Discussion  and Analysis of Financial Condition and  Results  of Operations

This Item contains ‘‘forward-looking statements’’ within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the
current  views  and  assumptions  of  management  with  respect  to  future  events  regarding  our  business  and  the
industry in general. These forward-looking statements include all statements, other than statements of historical
fact,  regarding  our  financial  position,  business  strategy  and  other  plans  and  objectives  for  future  operations,
including  statements  with  respect  to  revenues  and  earnings,  the  amount  and  composition  of  assets  under
management,  distribution  sources,  expense  levels,  redemption  rates  and  the  financial  markets  and  other
conditions.  These  statements  are  generally  identified  by  the  use  of  words  such  as  ‘‘may,’’  ‘‘could,’’  ‘‘should,’’
‘‘would,’’  ‘‘believe,’’  ‘‘anticipate,’’  ‘‘forecast,’’  ‘‘estimate,’’  ‘‘expect,’’  ‘‘intend,’’  ‘‘plan,’’  ‘‘project,’’  ‘‘outlook,’’
‘‘will,’’ ‘‘potential’’ and similar statements of a future or forward-looking nature. Readers are cautioned that any
forward-looking information provided by or on behalf of the Company is not a guarantee of future performance.
Certain important factors that could cause actual results to differ materially from our expectations are disclosed
in  the  ‘‘Risk  Factors’’  section  of  this  Form  10-K,  which  include,  without  limitation,  the  adverse  effect  from  a
decline  in  securities  markets  or  in  the  relative  investment  performance  of  our  products,  our  inability  to  pay
future dividends, the loss of existing distribution channels or the inability to access new ones, a reduction of the
assets  we  manage  on  short  notice,  and  adverse  results  of  litigation  and/or  arbitration.  All  forward-looking
statements speak only as of the date on which they are made and we undertake no duty to update or revise any
forward-looking statements, whether as a  result  of  new information, future events  or otherwise.

The following should be read in conjunction with the ‘‘Selected Financial Data’’ and our Consolidated

Financial Statements and Notes thereto  appearing  elsewhere  in this report.

Executive Overview

We are one of the oldest mutual fund and asset management firms in the country, with expertise in a
broad range of investment styles and across a variety of market environments. Our earnings and cash flows
are  heavily  dependent  on  financial  market  conditions.  Significant  increases  or  decreases  in  the  various
securities markets, particularly United States equity markets, can have a material impact on our results of
operations, financial condition and cash flows.

Revenue Sources

We  derive  our  revenues  primarily  from  providing  investment  management,  investment  product
underwriting  and  distribution,  and  shareholder  services  administration  to  mutual  funds  and  institutional
and separately managed accounts. Investment management fees, a substantial source of our revenues, are
based on the amount of average assets under management and are affected by sales levels, financial market
conditions,  redemptions  and  the  composition  of  assets.  Underwriting  and  distribution  revenues,  another
substantial  source  of  revenues,  consist  of  commissions  derived  from  sales  of  investment  and  insurance
products,  distribution  fees  on  certain  variable  products,  and  fees  earned  on  fee-based  asset  allocation
products,  as  well  as  advisory  services.  The  products  sold  have  various  commission  structures  and  the
revenues  received  from  product  sales  vary  based  on  the  type  and  amount  sold.  Rule  12b-1  service  and
distribution fees earned for servicing and/or distributing certain mutual fund shares are based upon assets
under  management  and  fluctuate  based  on  sales,  redemptions  and  financial  market  conditions.  Other
service  fees  include  transfer  agency  fees,  custodian  fees  for  retirement  plan  accounts  and  portfolio
accounting.

Expense Drivers

Our major expenses are underwriting and distribution-related commissions, employee compensation,
amortization of deferred sales commissions, subadvisory fee expenses and information technology expense.

25

Our Distribution Channels

One  of  our  distinctive  qualities  is  that  we  are  a  significant  distributor  of  investment  products.  Our
retail products are distributed through our Advisors channel sales force of independent financial advisors
or  through  our  Wholesale  channel,  which  includes  third-parties  such  as  other  broker/dealers,  registered
investment  advisors  (including  the  retirement  advisors  of  Legend)  and  various  retirement  platforms.  We
also  market  our  investment  advisory  services  to  institutional  investors,  either  directly  or  through
consultants, in our Institutional channel.

In  the  Advisors  channel,  our  sales  force  consists  of  2,393  independent  financial  advisors  providing
personal  financial  planning  services  to  our  clients  across  the  United  States,  focusing  on  investment
strategies for retirement, education funding, insurance, estate  planning and other specific needs.

In  our  Wholesale  channel,  we  distribute  retail  mutual  funds  through  broker/dealers,  registered
investment  advisors,  including  Legend,  our  Florida-based  retirement  planning  subsidiary  and  various
retirement platforms. A team of 34 external wholesalers, six hybrid wholesalers and 33 internal wholesalers
lead the efforts in this channel.

Through  our  Institutional  channel  we  manage  assets  for  defined  benefit  pension  plans,  other
investment  companies  (as  a  subadvisor),  defined  contribution  plans,  endowments  and  high  net  worth
clients.

Sale of Austin, Calvert & Flavin, Inc.

On July 15, 2009, the Company completed the sale of its wholly-owned subsidiary, ACF, pursuant to a
stock purchase agreement dated June 26, 2009. The agreement includes an earnout provision based on a
percentage  of  revenues  on  existing  accounts  over  the  three-year  period  subsequent  to  the  closing  date.
Prior to the closing date, ACF had 10  employees and assets under management of $488.0 million.

We recorded charges for severance and other transaction costs of $1.1 million in connection with the
divestiture of our investment in ACF in 2009, which are included in general and administrative expenses in
the consolidated statement of income.

For  tax  purposes,  this  sale  resulted  in  a  capital  loss  of  $28.1  million,  which  will  generate  future  tax
benefits available to offset potential future and prior period capital gains. Due to the character of the loss
and the limited carryforward period permitted by law, the Company may not realize the full tax benefit of
the capital loss. We recorded tax benefits in 2009 of $1.6 million related to carrying back a portion of the
capital loss to fully offset capital gains generated during the applicable three-year carryback period.

Market Developments

During  2008,  we  operated  in  a  period  of  high  volatility  in  the  financial  markets—the  Dow  Jones
Industrial Average declined 34% and the Standard & Poor’s 500 Index declined 38%. Almost every class of
financial assets experienced significant price declines and high volatility. The U.S. government took steps
to  stabilize  the  financial  markets  and  the  banking  system  to  ensure  continued  availability  of  commercial
and  consumer  credit.  Markets  rallied  in  2009;  the  Dow  Jones  Industrial  Average  increased  19%  and  the
Standard  &  Poor’s  500  Index  increased  23%.  Even  with  the  recent  market  improvements,  the  economic
outlook remains uncertain and we anticipate a challenging business climate in  the foreseeable  future.

Consequences of Market Developments

We took steps in the fourth quarter of 2008 to manage our expenses in response to the deteriorating
market conditions. In December 2008, we offered a voluntary separation program to our employees that
included enhanced severance benefits. A total of 169 employees accepted the program, which for most was
effective  by  December  31,  2008.  Related  to  this  program,  we  recorded  a  restructuring  charge  of
$16.5 million in general and administrative expenses. During 2009 we focused on cost control, especially in
the areas of salaries and benefits, business meetings and travel, and convention costs.

26

Average  assets  under  management  during  2009  were  down  9%  compared  to  average  assets  under
management  during  2008,  which  resulted  in  a  significant  decline  in  revenue  in  2009  relative  to  2008.
However,  our  assets  under  management  as  of  December  31,  2009  have  returned  to  the  peak  levels
achieved  in  2008.  We  will  continue  to  employ  expense  control  in  response  to  uncertain  future  market
conditions,  but  plan  to  add  investment  management,  back  office  and  sales  personnel  strategically  to
support our current growth.

Current State

Our balance sheet remains strong, as we ended the year with cash and investments of $314.9 million.
We renewed our 364-day unsecured line of credit in October of 2009 with commitments from a syndicate
of banks for $125.0 million, expandable to $200.0 million. We believe that our current liquidity position will
allow us to manage through further possible market declines for  the foreseeable future.

Our $200.0 million in outstanding senior notes are scheduled to mature in January 2011 and we are

currently evaluating our refinancing alternatives.

27

Assets Under Management

Assets  under  management  of  $69.8  billion  on  December  31,  2009  grew  47%  compared  to  the
$47.5 billion reported a year earlier due to market appreciation of $13.5 billion and net sales of $8.7 billion
generated primarily by the Wholesale channel.

Change in Assets Under Management (1)

Advisors
Channel

Wholesale
Channel

Institutional
Channel

Total

(in millions)

December 31, 2009
Beginning Assets

Disposition of Assets

Sales (net of commissions)
Redemptions

Net Sales

Net Exchanges
Reinvested Dividends and Capital Gains

Net Flows

Market Appreciation

Ending Assets

December 31, 2008
Beginning Assets

Sales (net of commissions)
Redemptions

Net Sales

Net Exchanges
Reinvested Dividends and Capital Gains

Net Flows

Market Depreciation

Ending Assets

December 31, 2007
Beginning Assets

Sales (net of commissions)
Redemptions

Net Sales

Net Exchanges
Reinvested Dividends and Capital Gains

Net Flows

Market Appreciation

Ending Assets

$

23,472

17,489

-

3,202
(3,052)

150

(197)
329

282

5,720

-

14,745
(5,951)

8,794

150
124

9,068

6,261

29,474

32,818

34,562

3,724
(3,771)

(47)

(150)
325

128

(11,218)

23,472

29,905

3,551
(3,829)

(278)

(180)
245

(213)

4,870

21,537

15,599
(8,541)

7,058

145
(271)

6,932

(10,980)

17,489

10,819

9,470
(2,795)

6,675

173
(24)

6,824

3,894

$

$

$

$

$

34,562

21,537

6,523

(488)

1,703
(1,942)

(239)

41
113

(85)

1,541

7,491

8,769

2,359
(1,561)

798

-
119

917

(3,163)

6,523

7,677

1,883
(2,128)

(245)

-
105

(140)

1,232

8,769

47,484

(488)

19,650
(10,945)

8,705

(6)
566

9,265

13,522

69,783

64,868

21,682
(13,873)

7,809

(5)
173

7,977

(25,361)

47,484

48,401

14,904
(8,752)

6,152

(7)
326

6,471

9,996

64,868

(1)

Includes  all  activity  of  the  Funds  and  institutional  and  separate  accounts,  including  money  market  funds  and
transactions at net  asset value,  accounts  for  which we  receive  no commissions.

28

Average  assets  under  management,  which  are  generally  more  indicative  of  trends  in  revenue  for
providing  investment  management  services  than  the  year  over  year  change  in  ending  assets  under
management, decreased by 9% as compared to 2008. However, average assets under management for the
fourth quarter of 2009 were $67.0 billion, a 38% increase from the fourth quarter average of $48.4 billion
in 2008. Our quarterly average assets under management have increased each quarter since a low mark in
the first quarter of 2009.

Average Assets Under Management

2009

2008

2007

Average

Percentage
of Total

Average

Percentage
of  Total

Average

Percentage
of  Total

(in millions, except  percentage data)

$

$

$

$

$

$

$

$

18,916
5,211
1,600

25,727

22,556
1,147
301

24,004

6,208
658
-

6,866

47,680
7,016
1,901

56,597

74%
20%
6%

100%

94%
5%
1%

100%

90%
10%
-

100%

85%
12%
3%

100%

24,201
4,490
1,428

30,119

23,268
413
152

23,833

7,445
584
-

8,029

54,914
5,487
1,580

61,981

80%
15%
5%

100%

98%
2%
0%

100%

93%
7%
-

100%

89%
9%
2%

100%

27,048
4,154
1,046

32,248

14,395
380
64

14,839

7,199
614
-

7,813

48,642
5,148
1110

54,900

84%
13%
3%

100%

97%
3%
0%

100%

92%
8%
-

100%

89%
9%
2%

100%

Distribution Channel:
Advisors Channel

Equity
Fixed income
Money market

Total

Wholesale Channel

Equity
Fixed income
Money market

Total

Institutional Channel

Equity
Fixed income
Money market

Total

Total by Asset Class:

Equity
Fixed income
Money market

Total

29

The  following  table  summarizes  our  five  largest  mutual  funds  as  of  December  31,  2009  by  ending
assets  under  management  and  investment  management  fees  for  the  last  three  years.  The  assets  under
management and management fees of our five largest mutual funds are presented as a percentage of our
total assets under management and total management fees.

Five Largest Mutual Funds by Ending  Assets  Under  Management and Investment  Management Fees

2009

2008

2007

Ending

Percentage
of Total

Ending

Percentage
of Total

Ending

Percentage
of Total

(in millions, except  percentage data)

By Assets Under Management:

Ivy Asset Strategy
Ivy Global Natural Resources
Advisors Asset Strategy
Advisors Core Investment
Advisors Science & Technology

$

20,029
5,736
3,235
2,657
2,289

29% $

8%
5%
4%
3%

10,430
2,618
2,411
2,377
1,670

Total

$

33,946

49% $

19,506

22%
5%
5%
5%
4%

41%

8,419
8,464
3,118
4,240
2,851

27,092

(in thousands,  except percentage data)

By Management Fees:
Ivy Asset Strategy
Ivy Global Natural Resources (1)
Advisors Asset Strategy
Advisors Science & Technology
Advisors Core Investment

$

82,313
34,353
18,139
15,953
15,118

23% $
10%
5%
4%
4%

71,957
56,247
19,966
19,202
21,053

Total

$ 165,876

46% $ 188,425

18%
14%
5%
5%
5%

47%

24,802
50,944
15,696
22,310
25,861

139,613

14%
15%
5%
7%
5%

46%

7%
14%
4%
6%
7%

38%

(1) For the years ended December 31, 2009, 2008 and 2007, we paid subadvisory fees of $17.3 million, $28.8 million

and $25.6 million, respectively.

30

Results of Operations

Net Income

For the Year Ended
December 31,

2009

2008

2007

Variance

2009 vs.
2008

2008 vs.
2007

Net Income
Earnings per share:

Basic
Diluted

Operating Margin

$ 105,505

$
$

1.23
1.23
20%

(in thousands, except percentage data)
10%

125,497

96,163

1.12
1.12
18%

1.49
1.48
23%

10%
10%
2%

(cid:2)23%

(cid:2)25%
(cid:2)24%
(cid:2)5%

We  reported  net  income  of  $105.5  million,  or  $1.23  per  diluted  share,  in  2009  compared  to
$96.2 million, or $1.12 per diluted share, in 2008 and $125.5 million, or $1.48 per diluted share, in 2007.

Operating  results  for  2009  include  a  first  quarter  charge  of  $3.7  million  recorded  in  investment  and
other  income  in  the  consolidated  statement  of  income  to  reflect  the  ‘‘other  than  temporary’’  decline  in
value  of  certain  of  the  Company’s  investments  in  affiliated  mutual  funds  as  the  fair  value  of  these
investments had been below cost for an extended period. Charges for severance and other transaction costs
of $1.1 million were recorded in 2009 in connection with the divestiture of our investment in ACF and are
included in general and administrative expenses in the consolidated statement of income. Tax benefits of
$1.6  million  related  to  carrying  back  a  portion  of  the  capital  loss  to  fully  offset  capital  gains  generated
during the applicable three-year carryback period based on the divestiture of ACF were also recorded in
2009’s  operating  results.  Operating  results  for  2008  include  a  restructuring  charge  of  $16.5  million,  a
goodwill  impairment  charge  of  $7.2  million  related  to  ACF  based  on  declines  in  ACF’s  assets  under
management  and  the  related  adverse  impact  on  its  earnings  potential,  and  $6.5  million  in  additional
amortization  to  reduce  our  deferred  sales  commission  asset.  Each  of  these  items  is  described  in  detail
below.

During the fourth quarter of 2008 we offered a voluntary separation program to our employees that
included enhanced severance benefits. A total of 169 employees accepted the program, which for most was
effective  by  December  31,  2008.  Related  to  this  program,  we  recorded  a  restructuring  charge  of
$16.5  million,  included  in  general  and  administrative  expenses  in  the  consolidated  statement  of  income.
The restructuring charge includes $700 thousand for termination of various projects under development.

Due to significant asset redemption activity and our review of the recoverability of our deferred sales
commission  assets  in  the  fourth  quarter  of  2008,  we  recorded  $6.5  million  in  additional  amortization
($700 thousand related to Class B shares  and $5.8 million related  to  Class C  shares).

Based on a review of goodwill and intangibles in the fourth quarter of 2008, we recorded a goodwill
impairment charge of $7.2 million related to ACF based on declines in ACF’s assets under management
and the related adverse impact on its earnings potential.

Total Revenues

Total  revenues  decreased  9%  in  2009  compared  to  2008,  attributable  to  a  decline  in  average  assets
under  management  of  9%  and  a  decrease  in  gross  sales  of  9%,  while  revenues  increased  10%  in  2008

31

compared to 2007, based on growth in average assets under management of 13% and an increase in gross
sales of 45%.

For the Year Ended
December 31,

2009

2008

2007

Variance

2009 vs.
2008

2008 vs.
2007

Investment management fees
Underwriting and distribution fees
Shareholder service fees

Total revenues

$

354,593
378,678
105,818

$

839,089

Investment Management Fee Revenues

(in thousands, except percentage data)
(cid:2)11%
(cid:2)9%
3%
(cid:2)9%

399,863
416,762
102,495

372,345
371,085
94,124

919,120

837,554

7%
12%
9%

10%

Investment  management  fee  revenues  are  earned  for  providing  investment  advisory  services  to  the
Funds  and  to  institutional  and  separate  accounts.  Investment  management  fee  revenues  decreased
$45.3 million, or 11%, in 2009 and increased  $27.5 million, or 7%, in 2008.

Revenues  from  investment  management  services  provided  to  our  retail  mutual  funds,  which  are
distributed  through  the  Advisors,  Wholesale  and  Institutional  channels,  were  $326.3  million  in  2009  and
decreased $38.4 million, or 11%, compared to 2008, while the related retail average assets decreased 8%.
Revenues from investment management services provided to our retail mutual funds were $364.7 million in
2008  and  increased  $31.9  million,  or  10%,  compared  to  2007,  while  the  related  retail  average  assets
increased 15%. Investment management fee revenues increased less than the related retail average assets
due to significant sales growth in our Asset Strategy funds, which have lower than average management fee
rates. Retail sales in 2009 were $17.9 billion and decreased 7% compared to $19.3 billion in 2008. Retail
sales  in  2008  increased  48%  compared  to  sales  in  2007,  with  the  majority  of  the  growth  in  retail  sales
occurring in our Wholesale channel.

Prior to the sale of ACF effective July 15, 2009, ACF had assets under management of $488.0 million,
which  along  with  related  investment  management  fee  revenues,  were  previously  included  in  the
Institutional channel.

Institutional  and  separate  account  revenues  were  $28.3  million,  $35.2  million  and  $39.5  million  in
2009, 2008 and 2007, respectively. While the decrease in account revenues in 2009 was partially due to the
sale  of  ACF,  we  experienced  a  further  decline  in  average  assets  of  12%,  and  a  management  fee  rate
decrease  on  certain  institutional  accounts.  The  decrease  in  account  revenues  in  2008  was  primarily
attributable to a management fee rate  decrease on certain institutional accounts.

Long-term  redemption  rates  (which  exclude  money  market  fund  redemptions)  in  the  Advisors
channel  improved  to  8.4%  in  2009  compared  to  8.9%  and  9.1%  in  2008  and  2007,  respectively.  In  the
Wholesale channel, long-term redemption rates were 24.0% in 2009, a decrease from 35.5% in 2008 and an
increase  compared  to  18.5%  in  2007.  The  Wholesale  channel’s  elevated  rate  in  2008  is  a  direct
consequence of the volatility in the financial markets that occurred during the second half of the year. We
expect  the  Advisors  channel  long-term  redemption  rate  to  remain  lower  than  that  of  the  Wholesale
channel due to the personal and customized nature in which our financial advisors provide service to our
clients.

The long-term redemption rate for our Institutional channel was 28.3% in 2009 compared to 19.4% in
2008  and  27.2%  in  2007.  Subadvisory  and  defined  contribution  pension  business  comprise  60%  of  the
Institutional  channel’s  assets  as  of  December  31,  2009  and  unlike  defined  benefit  pension  accounts,  the

32

active daily flows in or out of these accounts has resulted in an increase in contributions and withdrawals
and has impacted the channel’s redemption rate increase.

Underwriting and Distribution Fee Revenues and  Expenses

The following tables illustrate our underwriting and distribution fee revenues and expenses segregated

by distribution channel for the years  ended December 31, 2009, 2008  and 2007:

Total

2009

2008

2007

2009 vs.
2008

2008 vs.
2007

Revenue
Expenses:
Direct
Indirect

Total Expenses

$

378,678

(in thousands, except percentage data)
(cid:2)9%

416,762

371,085

325,836
124,089

449,925

361,005
135,817

496,822

300,929
121,345

422,274

12%

20%
12%

18%
(cid:2)56%

(cid:2)10%
(cid:2)9%
(cid:2)9%
11%

Net Underwriting & Distribution

$ (71,247)

(80,060)

(51,189)

Revenue
Expenses:
Direct
Indirect

Total Expenses

Advisors Channel

2009

2008

2007

$

213,258

235,343

238,210

147,469
83,917

231,386

163,183
92,384

255,567

163,513
84,777

248,290

Net Underwriting & Distribution

$ (18,128)

(20,224)

(10,080)

Revenue
Expenses:
Direct
Indirect

Total Expenses

Wholesale Channel

2009

2008

2007

$

165,420

181,419

132,875

178,367
40,172

218,539

197,822
43,433

241,255

137,416
36,568

173,984

Net Underwriting & Distribution

$ (53,119)

(59,836)

(41,109)

2009 vs.
2008

2008 vs.
2007

(cid:2)9%

(cid:2)10%
(cid:2)9%
(cid:2)9%
10%

(cid:2)1%

0%
9%

3%
(cid:2)101%

2009 vs.
2008

2008 vs.
2007

(cid:2)9%

(cid:2)10%
(cid:2)8%
(cid:2)9%
11%

37%

44%
19%

39%
(cid:2)46%

The  Advisors  channel  is  the  largest  source  of  underwriting  and  distribution  revenue,  given  that  a
significant  amount  of  Wholesale  mutual  fund  sales  are  load-waived,  with  the  exception  of  investment
product  sales  by  Legend  advisors.  A  portion  of  underwriting  and  distribution  fee  revenues  are  derived
from  sales  commissions  charged  on  front-end  load  products  sold  by  our  financial  advisors,  including
mutual  fund  Class  A  shares  (those  sponsored  by  the  Company  and  those  underwritten  by  other
non-proprietary mutual fund companies), variable annuities and financial planning fees. The remainder of
underwriting and distribution revenues are received from Rule 12b-1 asset-based distribution and service
fees earned on both load and load-waived and deferred-load products  sold  by  our  financial advisors and

33

third  party  intermediaries,  asset-based  fees  earned  on  our  asset  allocation  products,  and  commissions
earned on the sale of other insurance products.

We divide the costs of underwriting and distribution into two components—direct costs and indirect
costs.  Direct  selling  costs  fluctuate  with  sales  volume,  such  as  advisor  commissions  and  commission
overrides paid to field management, advisor incentive compensation, commissions paid to third parties and
to our own wholesalers, and related overrides in our Wholesale channel. To a lesser extent, direct selling
costs fluctuate with assets under management, such as Rule 12b-1 service and distribution fees paid to the
same parties. Indirect selling costs are fixed costs that do not necessarily fluctuate with sales levels. Indirect
costs include expenses incurred by our home office and field offices such as wholesaler salaries, marketing
costs, promotion and distribution of our products through the Advisors and Wholesale channels; support
and  management  of  our  financial  advisors  such  as  field  office  overhead,  sales  programs  and  technology
infrastructure;  and  costs  of  managing  and  supporting  our  wholesale  efforts  through  technology
infrastructure  and  personnel.  While  the  Institutional  channel  does  have  marketing  expenses,  those
expenses are accounted for in our compensation and related costs and general and administrative expense
lines  instead  of  underwriting  and  distribution  because  of  the  channel’s  integration  with  our  investment
management division, its relatively small size and the fact that there are no Rule 12b-1 fees, loads, CDSCs,
or any other charges to separate account  clients except investment  management fees.

We  recover  certain  of  our  underwriting  and  distribution  costs  through  Rule  12b-1  service  and
distribution fees, which are paid by the Funds. All Rule 12b-1 service and distribution fee revenue received
from the Funds is recorded on a gross basis.

Underwriting and distribution revenues earned in 2009 decreased by $38.1 million, or 9%, compared
to  2008.  A  majority  of  the  decrease  in  revenues  was  due  to  lower  Rule  12b-1  asset-based  service  and
distribution  fees  of  $23.8  million  as  a  result  of  a  decrease  in  average  mutual  fund  assets  under
management.  Revenues  from  front-load  product  sales  sold  in  the  Advisors  channel  decreased  by
$12.7  million,  which  included  a  decrease  in  Class  A  share  revenues  of  $9.5  million  and  a  decrease  in
variable annuity revenues of $3.6 million year over year. Revenues from front-load product sales sold in the
Wholesale  channel  decreased  $2.3  million.  In  the  Wholesale  channel,  CDSC  revenues  decreased  by
$3.3 million due to higher mutual fund redemptions in 2008, concentrated in the second half of the year.
Lower  advisory  fees  and  point  of  sale  commissions  earned  by  Legend  decreased  revenue  by  $3.3  million
compared  to  the  prior  year.  Offsetting  these  decreases,  revenues  from  fee-based  allocation  products
increased $7.0 million and insurance-related revenues increased $1.0 million.

Underwriting and distribution revenues increased by $45.7 million, or 12%, in 2008 compared to 2007.
A majority of the increase in revenues was due to higher Rule 12b-1 asset-based service and distribution
fees  of  $36.7  million  as  a  result  of  an  increase  in  average  mutual  fund  assets  under  management.
Additionally,  revenues  from  fee-based  asset  allocation  products  increased  $11.5  million.  CDSC  revenues
increased in the Wholesale channel by $4.9 million due to higher redemptions in 2008, concentrated in the
second half of the year. Revenue on front-load product sales sold in the Wholesale channel increased by
$3.0 million but decreased in the Advisors channel by $4.5 million. Financial planning revenues decreased
by $1.6 million. Lower advisory fees, Rule 12b-1 service fee revenues and point of sale commissions earned
by  Legend  decreased  revenue  by  $6.9  million  compared  to  2007  as  their  assets  under  administration
decreased from $5.1 billion at the beginning  of  2008 to $3.5 billion at the end of  the year.

Underwriting and distribution expenses in 2009 decreased by $46.9 million, or 9%, compared with the
prior  year.  A  significant  part  of  this  decrease  was  attributed  to  lower  direct  expenses  in  the  Wholesale
channel  of  $19.5  million.  Specifically,  we  incurred  lower  amortization  expense  of  deferred  sales
commissions,  lower  dealer  compensation  paid  to  third  party  distributors  and  lower  wholesaler
commissions,  offset  partially  by  higher  Rule  12b-1  asset-based  service  and  distribution  expenses.  During
2008,  based  on  significant  asset  redemption  activity  in  the  latter  part  of  the  year  and  our  review  of  the
recoverability of our deferred sales commission assets, we recorded $6.5 million in additional amortization

34

in  the  Wholesale  channel  ($700  thousand  related  to  Class  B  shares  and  $5.8  million  related  to  Class  C
shares). Direct expenses in the Advisors channel decreased $15.7 million, or 10%, compared to 2008 due to
lower  Rule  12b-1  asset-based  service  and  distribution  commissions  of  $11.9  million,  lower  point  of  sale
commissions on front-load product sales of $10.7 million and lower fee-based asset allocation expenses of
$1.1 million, offset partially by higher amortization expense of deferred sales commissions of $6.8 million
and higher insurance-related expenses of $600 thousand. The decrease in indirect expenses in the Advisors
channel  of  $8.5  million  was  due  to  decreased  employee  compensation  and  benefits  expenses,  lower
convention  costs  and  lower  business  meetings  and  travel  expenses,  partially  offset  by  higher  field  office
expenses, information technology costs and group health insurance costs. The indirect expenses decrease
of $3.3 million in the Wholesale channel was due to lower business meeting expenses and marketing and
promotion costs.

Underwriting and distribution expenses increased by $74.5 million, or 18%, in 2008, when compared
with 2007. A majority of this increase was attributed to higher direct expenses in the Wholesale channel of
$60.4  million  as  a  result  of  higher  sales  volume  and  an  increase  in  average  wholesale  assets  under
management.  Specifically,  we  incurred  higher  Rule  12b-1  asset-based  service  and  distribution  expenses,
increased dealer compensation paid to third party distributors, higher wholesaler commissions and higher
amortization expense of deferred sales commissions. As previously mentioned, 2008 includes $6.5 million
in  additional  amortization  expense  of  deferred  sales  commission  assets.  This  additional  expense  was
partially  offset  by  higher  CDSC  revenue  of  $2.0  million  received  in  the  fourth  quarter  due  to  higher
redemptions.  Direct  expenses  in  the  Advisors  channel  remained  largely  unchanged  due  to  higher
amortization  expense  of  deferred  sales  commissions  of  $1.8  million  and  higher  Rule  12b-1  asset-based
service  and  distribution  commissions  of  $1.4  million,  offset  by  lower  point  of  sale  commissions  on
front-load product sales of $2.6 million and a $1.2 million decrease in financial planning fee expenses. The
increase  in  indirect  expenses  in  the  Advisors  channel  of  $7.6  million  was  due  to  increased  convention,
employee  compensation  and  benefits,  information  technology  and  field  office  expenses.  The  indirect
expenses  increase  of  $6.9  million  in  the  Wholesale  channel  was  driven  by  higher  costs  associated  with
developing our non-proprietary distribution outlets. These costs include a $4.2 million increase for higher
marketing costs for promotion and distribution of our products through the Wholesale channel based on
higher  sales  volume  and  a  $2.7  million  increase  in  compensation  expenses,  partially  due  to  adding  more
wholesalers during 2008.

Shareholder Service Fee Revenues

Shareholder  service  fee  revenues  primarily  include  transfer  agency  fees,  custodian  fees  from
retirement  plan  accounts,  and  portfolio  accounting  and  administration  fees.  Portfolio  accounting  and
administration fees are asset-based revenues while all other shareholder service fee revenues are based on
number  of  accounts.  During  2009,  shareholder  service  fee  revenues  increased  $3.3  million,  or  3%,  over
2008, primarily due to a higher asset  base  year over year in  certain share  classes.

During 2008, shareholder service fee revenue increased by $8.4 million, or 9%, compared to 2007. Of
this increase, $2.8 million is due to a higher asset base compared to 2007 and $5.6 million is attributable to
account-based revenues, due to a 16% increase in the average number of accounts. The average number of
shareholder  accounts  grew  to  3.56  million  in  2008  compared  to  3.06  million  in  2007.  Revenues  did  not
correlate with the increase in average number of accounts due to a lower fee structure for servicing certain
wholesale  accounts.  A  portion  of  the  fee  reduction  for  wholesale  accounts  was  offset  by  negotiating  a
networking fee reimbursement with the Funds for amounts paid to third party  broker/dealers.

35

Total Operating Expenses

Operating  expenses  decreased  $84.5  million,  or  11%,  in  2009  compared  to  2008  primarily  due  to
decreased  underwriting  and  distribution  expenses  and  subadvisory  fees,  as  well  as  a  $16.5  million
restructuring  charge  recorded  in  general  and  administrative  and  a  goodwill  impairment  charge,  both
recorded  in 2008. Underwriting and distribution expenses are  discussed above.

Operating  expenses  increased  $110.9  million,  or  17%,  in  2008  compared  to  2007  primarily  due  to
increased  underwriting  and  distribution  expense,  a  2008  restructuring  charge  recorded  in  general  and
administrative and a goodwill impairment charge recorded  in 2008.

For the Year Ended
December 31,

2009

2008

2007

Variance

2009 vs.
2008

2008 vs.
2007

Underwriting and distribution
Compensation and related costs
General and administrative
Subadvisory fees
Depreciation
Goodwill impairment

$

449,925
124,463
58,034
23,202
13,653
-

Total operating expenses

$

669,277

Compensation and Related Costs

(in thousands, except percentage data)
(cid:2)9%
5%
(cid:2)24%
(cid:2)44%
3%
NM
(cid:2)11%

496,822
119,057
76,370
41,122
13,198
7,222

422,274
115,905
48,487
43,844
12,412
-

753,791

642,922

18%
3%
58%
(cid:2)6%
6%
NM

17%

Compensation  and  related  costs  in  2009  increased  $5.4  million,  or  5%,  compared  to  2008.  An
incentive  compensation  expense  increase  of  $8.8  million  was  the  primary  driver,  as  well  as  increased
pension  plan  costs  of  $2.2  million  based  on  unfavorable  investment  returns  on  our  pension  assets
experienced during 2008. We also had decreased capitalized software development activities of $2.0 million
and  increased  group  insurance  costs  of  $300  thousand  based  on  unfavorable  claims  experience.  These
expense increases were offset by decreased base salaries and payroll taxes of $8.1 million, primarily due to
the voluntary separation program effective as of December 31, 2008 and the fact that there were no salary
increases  in  2009.  Savings  plan  costs  also  declined  $1.3  million.  Share-based  compensation  increased
$1.6  million  compared  to  2008  primarily  due  to  higher  amortization  expense  associated  with  our  April
2008,  December  2008  and  April  2009  grants  of  nonvested  stock  compared  to  grants  that  became  fully
vested in 2009 and, to a lesser extent, due to higher non-employee advisor (independent contractor) stock
award  amortization  expense  in  2009.  Non-employee  stock  awards  are  adjusted  to  market  each  period
based on the fluctuation in our share price. These share-based compensation increases were partially offset
by lower amortization expense in 2009 for shares vested under the voluntary separation program in 2008.

Compensation  and  related  costs  in  2008  increased  $3.2  million,  or  3%,  compared  to  2007.  Base
salaries and payroll taxes contributed $6.3 million to the increase, primarily due to an increase in average
headcount  of  8.3%  and  annual  merit  increases  during  2008.  Share-based  compensation  accounted  for
$5.3 million of the increase primarily due to higher amortization expense associated with our April 2007,
December 2007 and April 2008 grants of nonvested stock compared to grants that became fully vested in
2008.  Group  insurance  costs  increased  $1.9  million  compared  to  2007  based  on  unfavorable  claims
experience.  These  expense  increases  were  offset  by  decreased  incentive  compensation  expense  of
$7.5  million  and  increased  capitalized  software  development  activities  of  $2.3  million,  primarily  due  to
technology  initiatives  associated  with  expansion  of  our  brokerage  capabilities  and  lower  pension  and
savings plan costs of $1.2 million based on favorable investment returns on our pension assets experienced
during 2007.

36

General and Administrative Expenses

General  and  administrative  expenses  are  operating  costs  other  than  those  related  to  compensation
and  to  distribution  efforts,  including,  but  not  limited  to,  computer  services  and  software  costs,
telecommunications, facilities costs of our home offices, costs of professional services including legal and
accounting, and insurance.

General and administrative expenses decreased $18.3 million for the year ended December 31, 2009
compared to the prior year. Fiscal year 2008 included a $16.5 million restructuring charge related to the
voluntary  separation  of  169  employees  and  the  termination  of  various  projects  under  development.  The
$16.5  million  charge  was  comprised  of  $15.0  million  in  employee  compensation  and  other  benefit  costs,
$795 thousand for accelerated vesting of nonvested stock and $717 thousand in project development costs,
including $500 thousand for the early termination of a contract. We also recorded a $1.6 million charge for
the  settlement  of  miscellaneous  litigation  in  2008.  Excluding  these  charges,  general  and  administrative
expenses decreased $200 thousand compared to 2008. These lower costs are due to a focus on cost control
in the areas of business meetings and travel and personnel recruiting, offset partially by increased expenses
for third party subaccounting and networking fees and fund expenses.

General  and  administrative  expenses  increased  $27.9  million  in  2008  compared  to  2007.  Fiscal  year
2008  included  a  total  of  $18.1  million  of  restructuring  and  litigation-related  charges  as  noted  above.
Excluding  these  charges,  general  and  administrative  expenses  increased  $9.8  million  compared  to  2007.
Higher  costs  for  third  party  subaccounting,  networking  fees  and  computer  services  were  primarily
responsible for the increase.

Goodwill Impairment

Due to the decline in the financial markets during the second half of 2008, we performed a review of
goodwill and intangibles in the fourth quarter. We recorded an impairment charge of $7.2 million to write
off the remaining balance of ACF’s goodwill based on declines in ACF’s assets under management and the
related adverse impact on its earnings potential.  ACF  was sold during the third quarter of 2009.

Subadvisory Fees

Subadvisory  fees  represent  fees  paid  to  other  asset  managers  for  providing  advisory  services  for
certain  mutual  fund  portfolios.  These  expenses  reduce  our  operating  margin  since  we  pay  out
approximately  half  of  our  management  fee  revenue  received  from  subadvised  products.  Gross
management  fee  revenues  for  products  subadvised  by  others  were  $46.0  million  for  the  year  ended
December  31,  2009  compared  to  $81.0  million  and  $85.4  million  for  2008  and  2007,  respectively,  due  to
declines in average assets of 45% and 2%, respectively. Subadvisory expenses followed the same declining
pattern for the past three years. We began direct management of three previously subadvised funds during
2009, which contributed to the decline  in  both  subadvisory revenues and  expenses  in 2009.

Subadvised assets under management at December 31, 2009 were $7.0 billion compared to the annual
average  of  $5.6  billion  for  2009.  Since  subadvisory  expenses  are  a  function  of  sales,  redemptions  and
market  action  for  subadvised  assets,  the  higher  asset  base  will  likely  result  in  an  increase  to  both  gross
management fee revenues and subadvisory expenses for  the coming year.

Other  Income and Expenses

Investment and Other Income

Investment and other income increased $1.9 million in 2009 compared to the prior year. Included in
the current year is a non-cash charge of $3.7 million to reflect the ‘‘other than temporary’’ impairment of
certain of the Company’s investments in affiliated mutual funds as the fair value of those investments was
below  cost  for  an  extended  period.  Excluding  the  impairment  in  2009,  investment  and  other  income
increased $5.6 million compared to 2008. Mark-to-market adjustments to our trading portfolio accounted

37

for an increase of $10.1 million year over year. Gains on mutual fund holdings in our trading portfolio were
$4.6  million  compared  to  losses  of  $5.5  million  in  2008.  Gains  from  the  sale  of  available-for-sale  mutual
fund holdings in 2009 were $2.6 million and there were no gains from the sale of available-for-sale mutual
fund holdings in 2008. These increases were partially offset by lower investment income of $5.3 million due
to  lower  average  balances  and  lower  effective  interest  rates  on  cash  and  short-term  investments  in  2009,
other write-downs of $1.0 million and lower dividend income on available-for-sale mutual fund holdings of
$800 thousand.

Investment and other income for 2008 decreased by $13.3 million compared to 2007. Mark-to-market
adjustments  to  our  trading  portfolio  accounted  for  $6.4  million  of  the  decline.  Losses  in  our  trading
portfolio were $5.5 million compared to gains of $900 thousand in 2007. There were no gains from the sale
of available-for-sale mutual fund holdings in 2008 compared to $3.6 million in gains recorded on sales in
2007. Lower effective interest rates on cash and short-term investments in 2008, partially offset by higher
average balances, also resulted in a reduction to investment  income of $3.3 million.

Interest Expense

Interest expense increased $600 thousand in 2009 compared to 2008 due to increased costs associated

with our $125.0 million credit facility,  which  was  renewed  in October  2009.

Interest expense increased $200 thousand in 2008 compared to the prior year due to increased costs

associated with our $175.0 million credit facility, which was renewed in October 2008.

Income Taxes

Our effective income tax rate was 34.9%, 38.5% and 37.0% in 2009, 2008 and 2007, respectively. The
lower effective tax rate in 2009 was primarily a result of recognizing the tax benefits for the carryback of
capital losses generated in connection with the sale of ACF and for the offset of capital gains recognized in
income  during  2009.  The  higher  effective  tax  rate  in  2008  was  primarily  the  result  of  the  ACF  goodwill
impairment charge, which was nondeductible for tax purposes. Our 2009 effective tax rate, removing the
effect  of  the  loss  on  the  sale  of  ACF,  would  have  been  36.8%.  Our  2008  effective  tax  rate,  removing  the
effect of the nondeductible goodwill impairment charge, would have been 36.9%. The effective income tax
rate,  exclusive  of  the  2009  ACF  loss  and  2008  nondeductible  goodwill  impairment,  decreased  slightly  in
2009  over  that  of  2008  due  to  the  Company  generating  larger  state  tax  incentives  in  2009  than  those
generated  in  2008.  The  higher  effective  tax  rate  in  2008  as  compared  to  2007  was  mainly  a  result  of  the
non-deductible  goodwill  impairment  charge  offset  slightly  by  an  increase  in  the  state  tax  incentives
generated in 2008.

38

Liquidity and Capital Resources

The  following  table  summarizes  certain  key  financial  data  relating  to  our  liquidity  and  capital

resources:

For the Year Ended
December 31,

2009

2008

2007

Variance

2009 vs.
2008

2008 vs.
2007

(in thousands, except percentage data)

Balance Sheet Data:
Cash and cash equivalents
Cash and cash equivalents - restricted
Investment Securities

$

244,359
72,941
70,524

210,328
48,713
58,684

263,914
99,886
50,913

Long-term debt

199,984

199,969

199,955

Cash Flow Data:
Operating cash flows
Investing cash flows
Financing cash flows

155,179
(29,488)
(91,660)

123,911
(23,963)
(153,534)

128,018
(5,053)
(22,938)

16%
50%
20%

0%

25%
23%
40%

(cid:2)20%
(cid:2)51%
15%

0%

(cid:2)3%
374%
(cid:2)569%

Our operations provide much of the  cash  necessary to fund our  priorities, as follows:

(cid:127) Finance internal growth

(cid:127) Pay dividends

(cid:127) Repurchase our stock

Finance Internal Growth

We use cash to fund growth in our distribution channels. Our Wholesale channel, which has a higher
cost to gather assets, requires cash outlays for wholesaler commissions and commissions to third parties on
deferred load product sales. We continue to invest in our Advisors channel by providing additional support
to our advisors through training opportunities, wholesaling efforts and enhanced technology tools.

Pay Dividends

The  Board  of  Directors  approved  an  increase  in  the  quarterly  dividend  on  our  common  stock  from
$.17  per  share  to  $.19  per  share  beginning  with  our  first  quarter  2008  dividend,  paid  on  May  1,  2008.
Dividends  on  our  common  stock  resulted  in  financing  cash  outflows  of  $65.0  million,  $63.7  million  and
$55.4 million in 2009, 2008 and 2007,  respectively.

Repurchase Our Stock

In  2009,  we  repurchased  1.9  million  of  our  shares,  compared  to  3.8  million  shares  and  2.6  million
shares  in  2008  and  2007,  respectively,  which  included  327,301  shares,  430,145  shares  and  234,162  shares
from  employees  who  elected  to  tender  shares  to  cover  their  minimum  tax  withholdings  with  respect  to
vesting of stock awards during the years  ended December 31, 2009,  2008 and  2007, respectively.

In the future, we plan to repurchase shares,  at a  minimum, to offset dilution  from shares  issued for
employee  share  plans.  Additionally,  during  2010  we  estimate  that  we  will  repurchase  approximately
435,000 shares from employees who elect to tender shares to cover their minimum tax withholdings arising
from the vesting of nonvested shares.

39

Operating Cash Flows

Cash from operations is our primary source of funds and increased $31.3 million in the current year.
The increase is due to higher net income and lower non-cash amortization of deferred sales commissions
in  2009  combined  with  net  sales  of  trading  securities  in  2009  compared  to  net  purchases  of  trading
securities  in  2008.  From  the  end  of  2008  to  the  end  of  2009  there  was  a  significant  increase  in  Fund
shareholder investments received prior to the balance sheet date that were in the process of being invested
in the Funds. As a result, on our consolidated balance sheet there was an increase in both the payable to
investment companies and an increase in the cash and receivable accounts. On the statement of cash flows,
there were corresponding increases and decreases to cash  from  operations.

We  pay  our  financial  advisors  and  third  parties  upfront  commissions  on  the  sale  of  Class  B  shares,
Class  C  shares  and  certain  fee-based  asset  allocation  products.  Funding  of  such  commissions  during  the
years  ended  December  31,  2009,  2008  and  2007  totaled  $54.7  million,  $69.5  million  and  $49.6  million,
respectively.  The  primary  driver  of  commission  funding  in  all  three  years  was  Class  C  shares,  for  which
$29.8  million,  $40.3  million  and  $26.9  million  of  commissions  were  funded  in  2009,  2008  and  2007,
respectively.  Management  expects  future  cash  requirements  for  sales  commissions  may  exceed  the  level
experienced in previous years due to  increased sales  in our fee-based  asset allocation products and sales
growth in the sale of Class B and Class C  shares.

We anticipate that our 2010 contribution to our Pension Plan will be made from cash generated from
operations and will be in the range from $7.0 to $10.0 million, $5.0 million of which was contributed during
January 2010.

Investing Cash Flows

Investing  activities  consist  primarily  of  the  purchase  and  sale  of  available-for-sale  investment
securities,  as  well  as  capital  expenditures.  We  expect  our  2010  capital  expenditures  to  be  in  the  range  of
$13.0 to $15.0 million.

Financing Cash Flows

As noted previously, dividends and stock repurchases accounted for a majority of our financing cash
outflows in 2009. An increase in our stock price during 2007 resulted in substantial stock option exercises,
and cash provided by stock option exercises was $84.6 million for that  year.

The  Company  entered  into  a  364-day  revolving  credit  facility  (the  ‘‘Credit  Facility’’)  with  various
lenders,  effective  October  5,  2009,  which  initially  provides  for  borrowings  of  up  to  $125.0  million  and
replaced  the  Company’s  previous  revolving  credit  facility.  Lenders  could,  at  their  option  upon  the
Company’s  request,  expand  the  facility  to  $200.0  million.  During  2009  and  at  December  31,  2009  there
were  no  borrowings  outstanding  under  the  Credit  Facility.  Borrowings  under  the  Credit  Facility  bear
interest  at  various  rates  including  adjusted  LIBOR  or  an  alternative  base  rate  plus,  in  each  case,  an
incremental margin based on the Company’s credit rating. The Credit Facility also provides for a facility
fee  on  the  aggregate  amount  of  commitment  under  the  revolving  facility  (whether  or  not  utilized).  The
facility  fee  is  also  based  on  the  Company’s  credit  rating  level.  The  Credit  Facility  contains  financial
covenants  with  respect  to  leverage  and  interest  coverage,  both  of  which  we  were  in  compliance  with
throughout fiscal 2009.

Short Term Liquidity and Capital Requirements

Management believes its available cash, marketable securities and expected cash flow from operations
will  be  sufficient  to  fund  its  short-term  operating  and  capital  requirements  during  2010.  Expected
short-term  uses  of  cash  include  expected  dividend  payments,  interest  payments  on  outstanding  debt,
income  tax  payments,  share  repurchases,  payment  of  deferred  commissions  to  our  financial  advisors  and
third  parties,  capital  expenditures,  pension  funding  and  home  office  leasehold  improvements,  and  could
include strategic acquisitions.

40

Long Term Liquidity and Capital Requirements

Expected  long-term  capital  requirements  include  indebtedness,  operating  leases  and  purchase
obligations,  and  potential  recognition  of  tax  liabilities,  summarized  in  the  following  table  as  of
December 31, 2009. Purchase obligations include amounts that will be due for the purchase of goods and
services  to  be  used  in  our  operations  under  long-term  commitments  or  contracts.  The  majority  of  our
purchase obligations are reimbursable  to  us by the Funds.

Long-term debt  obligations, including  interest
Non-cancelable operating  lease  commitments
Purchase obligations
Unrecognized  tax benefits

Total

2010

2011-
2012

2013-
2014

Thereafter/
Indeterminate

$ 216,784
72,834
102,969
6,848

$ 399,435

(in thousands)
205,584
28,983
60,345
-

294,912

11,200
18,440
37,201
2,166

69,007

-
14,018
3,262
-

17,280

-
11,393
2,161
4,682

18,236

Other  possible  long-term  discretionary  uses  of  cash  could  include  capital  expenditures  for
enhancement  of  technology  infrastructure  and  home  office  expansion,  strategic  acquisitions,  payment  of
dividends, income tax payments, seed money for new products, payment of upfront fund commissions for
Class  B  shares,  Class  C  shares  and  certain  fee-based  asset  allocation  products,  and  repurchases  of  our
common stock.

Off-Balance Sheet Arrangements

Other than operating leases, which are included in the table above, the Company does not have any
off-balance  sheet  financing.  The  Company  has  not  created,  and  is  not  party  to,  any  special-purpose  or
off-balance sheet entities for the purpose of raising  capital, incurring debt  or operating its business.

Critical Accounting Policies and Estimates

Management  believes  the  following  critical  accounting  policies  affect  its  more  significant  judgments

and estimates used in the preparation of its consolidated financial statements.

Accounting for Goodwill and Intangible Assets

As of December 31, 2009, our total goodwill and intangible assets were $221.2 million, or 22%, of our
total  assets.  Two  significant  considerations  arise  with  respect  to  these  assets  that  require  management
estimates  and  judgment:  (i)  the  valuation  in  connection  with  the  initial  purchase  price  allocation,  and
(ii) the ongoing evaluation of impairment.

In  connection  with  all  of  our  acquisitions,  an  evaluation  is  completed  to  determine  reasonable
purchase  price  allocations.  The  purchase  price  allocation  process  requires  management  estimates  and
judgments  as  to  expectations  for  the  various  products,  distribution  channels,  and  business  strategies.  For
example, certain growth rates and operating margins were assumed for different products and distribution
channels. If actual growth rates or operating margins, among other assumptions, differ from the estimates
and judgments used in the purchase price allocation, the amounts recorded in the financial statements for
identifiable intangible assets and goodwill  could  be  subject to  charges  for impairment in the  future.

We  complete  an  ongoing  review  of  the  recoverability  of  goodwill  and  intangible  assets  using  a
fair-value based approach on an annual basis or more frequently whenever events occur or circumstances
change that would more likely than not reduce the fair value of a reporting unit below its carrying amount.
Intangible assets with indefinite lives, primarily acquired mutual fund advisory contracts, are also tested for
impairment annually by comparing their fair value to the carrying amount of the asset. We consider mutual
fund  advisory  contracts  indefinite  lived  intangible  assets  as  they  are  expected  to  be  renewed  without

41

significant cost or modification of terms. Factors that are considered important in determining whether an
impairment  of  goodwill  or  intangible  assets  might  exist  include  significant  continued  underperformance
compared to peers, the likelihood of termination or non-renewal of a mutual fund advisory or subadvisory
contract or substantial changes in revenues earned from such contracts, significant changes in our business
and products, material and ongoing negative industry or economic trends, or other factors specific to each
asset  or  subsidiary  being  evaluated.  Because  of  the  significance  of  goodwill  and  other  intangibles  to  our
consolidated  balance  sheets,  the  annual  impairment  analysis  is  critical.  Any  changes  in  key  assumptions
about our business and our prospects, or changes in market conditions or other externalities, could result
in an impairment charge.

Accounting for Income Taxes

In  the  ordinary  course  of  business,  many  transactions  occur  for  which  the  ultimate  tax  outcome  is
uncertain.  In  addition,  respective  tax  authorities  periodically  audit  our  income  tax  returns.  These  audits
examine  our  significant  tax  filing  positions,  including  the  timing  and  amounts  of  deductions  and  the
allocation of income among tax jurisdictions. We adjust our income tax provision in the period in which we
determine  the  actual  outcomes  will  likely  be  different  from  our  estimates.  The  recognition  or
derecognition of income tax expense related to uncertain tax positions is determined under the guidance as
prescribed by Accounting Standards Codification (‘‘ASC’’) ‘‘Income Taxes Topic,’’ ASC 740. During 2009,
2008,  and  2007,  the  Company  settled  three  open  tax  years,  five  open  tax  years,  and  six  open  tax  years,
respectively, that were undergoing audit by state jurisdictions in which the Company operates. These audits
were settled in all material respects with no significant adjustments. The Company is currently undergoing
audits in various other state jurisdictions  that have not yet  been settled.

We recognize an asset or liability for the deferred tax consequences of temporary differences between
the tax basis of assets and liabilities and their reported amounts in the financial statements, including the
determination of any valuation allowance that might be required for deferred tax assets. These temporary
differences will result in taxable or deductible amounts in future years when the reported amounts of assets
are recovered or liabilities are settled. During 2009, the Company sold ACF, which generated a capital loss
available to offset potential future and prior period capital gains. Due to the character of the loss and the
limited  carryforward  period  permitted  by  law,  the  Company  may  not  realize  the  full  tax  benefit  of  the
capital loss. The capital loss carryforward, if not utilized, will expire in 2014. Management believes it is not
more likely than not that the Company will generate sufficient future capital gains to realize the full benefit
of this capital loss. Accordingly, a valuation allowance has been recorded on a portion of this capital loss as
of  December  31,  2009.  Also  as  of  December  31,  2009,  two  of  the  Company’s  subsidiaries  have  state  net
operating loss carryforwards in certain states in which those companies file on a separate company basis.
These  entities  have  recognized  a  deferred  tax  asset  for  such  carryforwards.  The  carryforwards,  if  not
utilized,  will  expire  between  2010  and  2029.  Management  believes  it  is  not  more  likely  than  not  that  the
subsidiaries  will  generate  sufficient  future  taxable  income  in  these  states  to  realize  the  benefit  of  these
state  net  operating  loss  carryforwards  and,  accordingly,  a  valuation  allowance  has  been  recorded  at
December  31,  2009,  December  31,  2008  and  December  31,  2007.  We  have  not  recorded  a  valuation
allowance  on  any  other  deferred  tax  assets  as  of  the  current  reporting  period  based  on  our  belief  that
operating income will, more likely than not, be sufficient to realize the benefit of these assets over time. In
the  event  that  actual  results  differ  from  estimates  or  if  our  historical  trend  of  positive  operating  income
changes, we may be required to record a valuation allowance on deferred tax assets, which could have a
significant  effect  on  our  consolidated  financial  condition  and  results  of  operations.  Finally,  income  taxes
are  recorded  at  the  rates  in  effect  in  the  various  tax  jurisdictions  in  which  we  operate.  Tax  law  and  rate
changes are reflected in the income tax  provision  in the period in which such  changes are enacted.

Pension  and Other Postretirement Benefits

Accounting  for  our  pension  and  postretirement  benefit  plans  requires  us  to  estimate  the  cost  of
benefits to be provided well into the future and the current value of our benefit obligations. Three critical

42

assumptions  affecting  these  estimates  are  the  discount  rate,  the  expected  return  on  assets,  and  the
expected health care cost trend rate. The discount rate assumption is based on the Mercer Bond Model,
which  calculates  the  yield  on  a  theoretical  portfolio  of  high-grade  corporate  bonds  with  cash  flows  that
generally match our expected benefit payments. The expected return on plan assets and health care cost
trend  rates  are  based  upon  an  evaluation  of  our  historical  trends  and  experience,  taking  into  account
current  and  expected  future  market  conditions.  Other  assumptions  include  rates  of  future  compensation
increases,  participant  withdrawals  and  mortality  rates,  and  participant  retirement  ages.  These  estimates
and  assumptions  impact  the  amount  of  net  pension  expense  or  income  recognized  each  year  and  the
measurement of our reported benefit obligation under the plans.

In 2009, we decreased the discount rate for our pension and postretirement plans to 6.25% from the
6.75%  used  in  2008  and  2007  to  reflect  market  interest  rates.  We  continue  to  assume  long-term  asset
returns  of  7.75%  on  the  assets  in  our  pension  plan,  the  same  as  our  assumption  in  2008  and  2007.  Our
pension  plan  assets  at  December  31,  2009  were  100%  invested  in  the  Asset  Strategy  style  and  we  have
targeted this same investment strategy  going  forward.

The effect of hypothetical changes to selected assumptions on the Company’s retirement benefit plans

would be as follows:

Assumptions

Change

December 31, December 31,

2009

2010

Increase
(Decrease)
PBO/APBO  (1)

Increase
(Decrease)
Expense (2)

(in thousands)

Pension
Discount rate
Expected return on assets
OPEB
Discount rate
Health care cost trend rate

+/(cid:2)50 bps
+/(cid:2)50 bps

$ (5,499)/8,439
N/A

$ (649)/1161
(488)/488

+/(cid:2)50 bps
+/(cid:2)100 bps

(289)/314
612/(531)

(20)/21
105/(89)

(1) Projected  benefit  obligation  (‘‘PBO’’)  for  pension  plans  and  accumulated  postretirement  benefit

obligation (‘‘APBO’’) for Postretirement Benefits Other Than Pension  Plans.

(2) Pre-tax impact on expense.

Deferred Sales Commissions

We  pay  upfront  sales  commissions  to  our  financial  advisors  and  third  party  intermediary  broker/
dealers in connection with the sale of certain classes of mutual fund shares sold without a front-end sales
charge. These costs are capitalized and amortized over the period during which the shareholder is subject
to a CDSC, not to exceed five years. We recover these costs through Rule 12b-1 and other distribution plan
fees,  which  are  paid  by  the  applicable  share  classes  of  the  Advisors  Funds,  Ivy  Funds  and  InvestEd
portfolios,  along  with  CDSCs  paid  by  shareholders  who  redeem  their  shares  prior  to  completion  of  the
required holding periods. Should we lose our ability to recover such sales commissions through distribution
plan  payments  and  CDSCs,  the  value  of  these  assets  would  immediately  decline,  as  would  future  cash
flows. We periodically review the recoverability of deferred sales commission assets as events or changes in
circumstances  indicate  that  the  carrying  amount  of  deferred  sales  commission  assets  may  not  be
recoverable and adjust the deferred assets  accordingly.

43

Valuation of Investments

We record substantially all investments in our financial statements at fair value. Where available, we
use  prices  from  independent  sources  such  as  listed  market  prices  or  broker/dealer  price  quotations.  We
evaluate  our  investments  for  other  than  temporary  declines  in  value  on  a  periodic  basis.  This  may  exist
when the fair value of an investment security has been below the current value for an extended period of
time. As most of our investments are carried at fair value, if an other than temporary decline in value is
determined  to  exist,  the  unrealized  investment  loss  recorded  net  of  tax  in  accumulated  other
comprehensive  income  is  realized  as  a  charge  to  net  income,  in  the  period  in  which  the  other  than
temporary decline in value is determined. While we believe that we have accurately estimated the amount
of  the  other  than  temporary  decline  in  the  value  of  our  portfolio,  different  assumptions  could  result  in
changes to the recorded amounts in our  financial statements.

Loss  Contingencies

The likelihood that a loss contingency exists is evaluated using the criteria of ‘‘Contingencies Topic,’’
ASC  450  through  consultation  with  legal  counsel.  A  loss  contingency  is  recorded  if  the  contingency  is
considered probable and reasonably estimable as of the date of the  financial  statements.

Accounting Pronouncements Not Yet  Adopted

In  January  2010,  the  FASB  issued  Accounting  Standards  Update  No.  2010-06  to  amend  ‘‘Fair  Value
Measurements  and  Disclosures  Topic,’’  ASC  820.  The  guidance  requires  disclosure  changes  related  to
recurring  or  nonrecurring  fair  value  measurements.  Specifically,  companies  are  required  to  disclose
separately the amounts of significant transfers in and out of Level 1 and Level 2 fair value measurements,
describe the reasons for the transfers and provide additional detail related to the reconciliation of Level 3
fair  value  measurements.  Additionally,  the  guidance  clarifies  existing  disclosure  requirements.  The
guidance is effective for interim and annual reporting periods beginning after December 15, 2009, except
for certain provisions related to the rollforward of activity in Level 3 fair value measurements, which are
effective  for  fiscal  years  beginning  after  December  15,  2010  and  for  interim  periods  within  those  fiscal
years. The Company will adopt the applicable disclosure requirements effective with our first quarter 2010
reporting period.

In June 2009, the FASB issued SFAS No. 167, ‘‘Amendments to FASB Interpretation No. 46(R)’’ (‘‘SFAS
No.  167’’).  SFAS  No.  167  improves  how  enterprises  account  for  and  disclose  their  involvement  with
variable  interest  entities  (‘‘VIEs’’)  and  other  entities  whose  equity  at  risk  is  insufficient  or  lacks  certain
characteristics. SFAS No. 167 changes how an entity determines whether it is the primary beneficiary of a
VIE  and  whether  that  VIE  should  be  consolidated  and  requires  additional  disclosures.  In  January  2010,
the  FASB  agreed  to  issue  accounting  guidance  to  indefinitely  defer  this  standard’s  consolidation
requirements, which were initially effective for fiscal years beginning after November 15, 2009 and interim
periods  within  those  fiscal  years,  for  reporting  enterprises’  interests  in  entities  that  either  have  all  of  the
characteristics of investment companies or for which it is industry practice to apply measurement principles
for financial reporting purposes consistent with those that apply to investment companies. The Company
meets the criteria to defer this standard’s consolidation requirements. According to the FASB, this deferral
will  continue  until  the  FASB  and  the  International  Accounting  Standards  Board,  in  their  joint
consolidation  project,  resolve  the  issue  of  how  to  determine  whether  an  asset  manager  functions  as  a
principal or as an agent.

Seasonality and Inflation

We do not believe our operations are subject to significant seasonal fluctuation. We have historically
experienced increased sales activity in the first and fourth quarters of the year due to funding of retirement
accounts  by  our  clients;  however,  the  fourth  quarter  of  2008  did  not  reflect  increased  sales  activity.  The
Company  has  not  suffered  material  adverse  effects  from  inflation  in  the  past.  However,  a  substantial
increase  in  the  inflation  rate  in  the  future  may  adversely  affect  customers’  purchasing  decisions,  may

44

increase  the  costs  of  borrowing,  or  may  have  an  impact  on  the  Company’s  margins  and  overall  cost
structure.

ITEM 7A. Quantitative and Qualitative  Disclosures  About Market Risk

We use various financial instruments with certain inherent market risks, primarily related to interest
rates  and  securities  prices.  The  principal  risks  of  loss  arising  from  adverse  changes  in  market  rates  and
prices to which we are exposed relate to interest rates on debt and marketable securities. Generally, these
instruments  have  not  been  entered  into  for  trading  purposes.  Management  actively  monitors  these  risk
exposures; however, fluctuations could impact our results of operations and financial position. As a matter
of  policy,  we  only  execute  derivative  transactions  to  manage  exposures  arising  in  the  normal  course  of
business and not for speculative or trading purposes. The following information, together with information
included  in  other  parts  of  Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of
Operations,  which  are  incorporated  herein  by  reference,  describe  the  key  aspects  of  certain  financial
instruments that have market risk to us.

Interest Rate Sensitivity

Our interest sensitive liabilities include our long-term fixed rate senior notes and obligations for any
balances outstanding under our credit facility or other short-term borrowings. Increases in market interest
rates  would  generally  cause  a  decrease  in  the  fair  value  of  the  senior  notes  and  an  increase  in  interest
expense  associated  with  short-term  borrowings  and  borrowings  under  the  credit  facility.  Decreases  in
market interest rates would generally cause an increase in the fair value of the senior notes and a decrease
in interest expense associated with short-term borrowings and borrowings under the credit facility. We had
no  short-term  borrowings  outstanding  as  of  December  31,  2009.  On  January  13,  2006,  we  issued
$200.0  million  in  principal  amount  of  5.60%  fixed  rate  senior  notes  due  2011.  Proceeds  from  the  senior
notes were used to pay down our $200.0 million in 7.50% senior notes that matured on January 18, 2006.

Available for Sale Investments Sensitivity

We  maintain  an  investment  portfolio  of  various  holdings,  types  and  maturities.  Our  portfolio  is
diversified and consists primarily of investment grade debt securities and equity mutual funds. A portion of
investments are classified as available-for-sale investments. At any time, a sharp increase in interest rates
or a sharp decline in the United States stock market could have a significant negative impact on the fair
value  of  our  investment  portfolio.  If  a  decline  in  fair  value  is  determined  to  be  other  than  temporary  by
management,  the  cost  basis  of  the  individual  security  or  mutual  fund  is  written  down  to  fair  value.
Conversely,  declines  in  interest  rates  or  a  sizeable  rise  in  the  United  States  stock  market  could  have  a
significant positive impact on our investment portfolio. However, unrealized gains are not recognized on
available-for-sale securities until they are sold. We  do  not  currently hedge these exposures.

Securities Price Sensitivity

Our  revenues  are  dependent  on  the  underlying  assets  under  management  in  the  Funds  to  which
investment  advisory  services  are  provided.  The  Funds  include  portfolios  of  investments  comprised  of
various  combinations  of  equity,  fixed  income  and  other  types  of  securities.  Fluctuations  in  the  value  of
these securities are common and are generated by numerous factors, including, without limitation, market
volatility,  the  overall  economy,  inflation,  changes  in  investor  strategies,  availability  of  alternative
investment vehicles, government regulations and others. Accordingly, declines in any one or a combination
of  these  factors,  or  other  factors  not  separately  identified,  may  reduce  the  value  of  investment  securities
and, in turn, the underlying assets under management on which our revenues are earned. These declines
have an impact in our investment sales, thereby compounding the impact on our earnings.

45

ITEM 8. Financial Statements and Supplementary  Data

Reference  is  made  to  the  Consolidated  Financial  Statements  referred  to  in  the  Index  on  page  50
setting  forth  our  consolidated  financial  statements,  together  with  the  report  of  KPMG  LLP  dated
February  25,  2010  on  page  51.

ITEM 9. Changes in and Disagreements  with Accountants on  Accounting and Financial Disclosure

None.

ITEM 9A. Controls and Procedures

(a) Evaluation  of  Disclosure  Controls  and  Procedures. The  Company  maintains  a  system  of  disclosure
controls  and  procedures  that  is  designed  to  provide  reasonable  assurance  that  information,  which  is
required to be timely disclosed, is accumulated and communicated to management in a timely fashion.
A  control  system,  no  matter  how  well  conceived  and  operated,  can  provide  only  reasonable,  not
absolute, assurance that the objectives of the control system are met. The Company’s Chief Executive
Officer  and  Chief  Financial  Officer,  after  evaluating  the  effectiveness  of  the  Company’s  disclosure
controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) of the Securities Exchange Act
of 1934, as amended (the ‘‘Exchange Act’’)) as of the end of the period covered by this report, have
concluded that the Company’s disclosure controls and procedures are effective to provide reasonable
assurance  that  information  required  to  be  disclosed  by  the  Company  in  the  reports  that  it  files  or
submits under the Exchange Act is accumulated and communicated to the Company’s management,
including its principal executive officer and principal financial officer, as appropriate to allow timely
decisions  regarding  required  disclosure  and  are  effective  to  provide  reasonable  assurance  that  such
information is recorded, processed, summarized and reported within the time periods specified in the
SEC’s rules and forms.

(b) Management’s  Report  on  Internal  Control  Over  Financial  Reporting. Our  management  is  responsible
for  establishing  and  maintaining  adequate  internal  control  over  financial  reporting,  as  such  term  is
defined  in  Exchange  Act  Rules  13a-15(f)  and  15d-15(f).  Under  the  supervision  and  with  the
participation of our management, including our principal executive officer and our principal financial
officer, we conducted an evaluation of the effectiveness of our internal control over financial reporting
based  on  the  framework  in  ‘‘Internal  Control-Integrated  Framework’’  issued  by  the  Committee  of
Sponsoring Organizations of the Treadway Commission. All internal control systems, no matter how
well designed, have inherent limitations. Therefore, even those systems determined to be effective can
provide only reasonable, not absolute, assurance with respect to financial statement preparation and
presentation.  Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not
prevent or detect misstatements. Projections of any evaluation of effectiveness to future periods are
subject to the risks that controls may become inadequate because of changes in conditions, or that the
degree of compliance with the policies or procedures may  deteriorate.

Based  on  our  evaluation  under  the  framework  in 
‘‘Internal  Control-Integrated  Framework,’’
management  concluded  that,  as  of  December  31,  2009,  our  internal  control  over  financial  reporting
was  effective.  KPMG  LLP,  the  independent  registered  public  accounting  firm  that  audited  the
financial statements included in this Annual Report on Form 10-K, also audited the effectiveness of
our  internal  control  over  financial  reporting  as  of  December  31,  2009,  as  stated  in  their  attestation
report which follows.

46

Report of Independent Registered Public  Accounting Firm

The Board of Directors and Shareholders
Waddell & Reed Financial, Inc.:

We have audited Waddell & Reed Financial, Inc.’s (the Company) internal control over financial reporting
as of December 31, 2009, based on criteria established in Internal Control—Integrated Framework issued by
the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission  (COSO).  Waddell  &  Reed
Financial  Inc.’s  management  is  responsible  for  maintaining  effective  internal  control  over  financial
reporting and for its assessment of the effectiveness of internal control over financial reporting, included in
the accompanying Management’s Report on Internal Control over Financial Reporting. Our responsibility
is to express an opinion on the Company’s internal control  over financial  reporting based  on our audit.

We  conducted  our  audit  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether effective internal control over financial reporting was maintained in all material
respects.  Our  audit  included  obtaining  an  understanding  of  internal  control  over  financial  reporting,
assessing  the  risk  that  a  material  weakness  exists,  and  testing  and  evaluating  the  design  and  operating
effectiveness of internal control based on the assessed risk. Our audit also included performing such other
procedures  as  we  considered  necessary  in  the  circumstances.  We  believe  that  our  audit  provides  a
reasonable basis for our opinion.

A  company’s  internal  control  over  financial  reporting  is  a  process  designed  to  provide  reasonable
assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for
external  purposes  in  accordance  with  generally  accepted  accounting  principles.  A  company’s  internal
control over financial reporting includes those policies and procedures that (1) pertain to the maintenance
of  records  that,  in  reasonable  detail,  accurately  and  fairly  reflect  the  transactions  and  dispositions  of  the
assets  of  the  company;  (2)  provide  reasonable  assurance  that  transactions  are  recorded  as  necessary  to
permit  preparation  of  financial  statements  in  accordance  with  generally  accepted  accounting  principles,
and that receipts and expenditures of the company are being made only in accordance with authorizations
of management and directors of the company; and (3) provide reasonable assurance regarding prevention
or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have
a material effect on the financial statements.

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk
that controls may become inadequate because of changes in conditions, or that the degree of compliance
with the policies or procedures may deteriorate.

In  our  opinion,  Waddell  &  Reed  Financial,  Inc.  maintained,  in  all  material  respects,  effective  internal
control  over  financial  reporting  as  of  December  31,  2009,  based  on  criteria  established  in  Internal
Control—Integrated Framework issued by COSO.

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight
Board (United States), the consolidated balance sheets of Waddell & Reed Financial, Inc. and subsidiaries
as  of  December  31,  2009  and  2008,  and  the  related  consolidated  statements  of  income,  stockholders’
equity,  comprehensive  income,  and  cash  flows  for  each  of  the  years  in  the  three-year  period  ended
December  31,  2009,  and  our  report  dated  February  25,  2010  expressed  an  unqualified  opinion  on  those
consolidated financial statements.

/s/ KPMG LLP

Kansas City, Missouri
February 25, 2010

47

(c) Changes in Internal Control over Financial Reporting. The Company’s internal control over financial
reporting  (as  defined  in  Exchange  Act  Rules  13a-15(f)  and  15d-15(f))  is  designed  to  provide
reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial
statements for external purposes in accordance with generally accepted accounting principles. There
were no changes in the Company’s internal control over financial reporting that occurred during the
Company’s  most  recent  fiscal  quarter  that  have  materially  affected,  or  are  reasonably  likely  to
materially affect, the Company’s internal  control  over financial reporting.

ITEM 9B. Other  Information.

None.

PART III

ITEM 10. Directors, Executive Officers and Corporate Governance

Information  required  by  this  Item  10.  is  incorporated  herein  by  reference  to  our  definitive  proxy
statement for our 2010 Annual Meeting of Stockholders to be filed pursuant to Regulation 14A under the
Exchange Act.

ITEM 11. Executive Compensation

Information  required  by  this  Item  11.  is  incorporated  herein  by  reference  to  our  definitive  proxy
statement for our 2010 Annual Meeting of Stockholders to be filed pursuant to Regulation 14A under the
Exchange Act.

ITEM 12. Security Ownership of Certain Beneficial Owners and  Management and Related

Stockholder Matters

Information  required  by  this  Item  12.  is  incorporated  herein  by  reference  to  our  definitive  proxy
statement for our 2010 Annual Meeting of Stockholders to be filed pursuant to Regulation 14A under the
Exchange Act.

ITEM 13. Certain Relationships and Related Transactions,  and  Director Independence

Information  required  by  this  Item  13.  is  incorporated  herein  by  reference  to  our  definitive  proxy
statement for our 2010 Annual Meeting of Stockholders to be filed pursuant to Regulation 14A under the
Exchange Act.

ITEM 14. Principal Accounting Fees and Services

Information  required  by  this  Item  14.  is  incorporated  herein  by  reference  to  our  definitive  proxy
statement for our 2010 Annual Meeting of Stockholders to be filed pursuant to Regulation 14A under the
Exchange Act.

ITEM 15. Exhibits, Financial Statement  Schedules

PART IV

(a)(1)

Financial  Statements.
Reference  is  made  to  the  Index  to  Consolidated  Financial  Statements  on  page  50  for  a
list of all financial statements filed as part of this Report.

(a)(2)

Financial  Statement Schedules.
None.

(b)

Exhibits.
Reference is made to the Index to Exhibits  beginning  on page 86 for a list of all exhibits
filed as part of this Report.

48

Pursuant  to  the  requirements  of  Section  13  or  15(d)  of  the  Securities  Exchange  Act  of  1934,  as  amended,  the
Company has duly caused this Report to be signed on its behalf by the undersigned, thereunto duly authorized, in the
City of Overland Park, State of Kansas, on February 26,  2010.

SIGNATURES

WADDELL  & REED FINANCIAL,  INC.

By: /s/ HENRY J.  HERRMANN

Henry  J. Herrmann
Chairman  of  the  Board and Chief Executive  Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this Report has been signed

below by the following persons on behalf of the  Company and  in  the  capacities and  on  the  dates  indicated.

Name

Title

Date

/s/ HENRY J. HERRMANN

Henry J. Herrmann

Chief Executive  Officer, Chairman  of the  Board
and Director  (Principal Executive  Officer)

February 26,  2010

/s/ DANIEL P. CONNEALY

Senior Vice President  and  Chief Financial  Officer

February 26,  2010

Daniel P. Connealy

(Principal Financial Officer)

/s/ BRENT K. BLOSS

Senior Vice President  – Finance  and  Treasurer

February 26,  2010

Brent K. Bloss

(Principal Accounting Officer)

/s/ ALAN W. KOSLOFF

Director

February 26,  2010

Alan W. Kosloff

/s/ DENNIS E. LOGUE

Director

February 26,  2010

Dennis E. Logue

/s/ JAMES M. RAINES

Director

February 26,  2010

James M. Raines

/s/ RONALD C. REIMER

Director

February 26,  2010

Ronald C. Reimer

/s/ WILLIAM L. ROGERS

Director

February 26,  2010

William L. Rogers

/s/ JERRY W. WALTON

Director

February 26,  2010

Jerry W. Walton

49

WADDELL & REED FINANCIAL, INC.

Index to Consolidated Financial Statements

Report of Independent Registered Public Accounting  Firm . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Balance Sheets at December 31,  2009 and  2008 . . . . . . . . . . . . . . . . . . . . . . . . . .

Page

51

52

Consolidated Statements of Income for  each of the years in the three-year  period ended

December 31, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

53

Consolidated Statements of Stockholders’  Equity  for each  of the years in the  three-year period

ended December 31, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

54

Consolidated Statements of Comprehensive Income for  each  of  the years in  the three-year

period ended December 31, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

55

Consolidated Statements of Cash Flows  for  each of the years in  the three-year  period ended

December 31, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

56

57

50

Report of Independent Registered Public  Accounting Firm

The Board of Directors and Shareholders
Waddell & Reed Financial, Inc.:

We  have  audited  the  accompanying  consolidated  balance  sheets  of  Waddell  &  Reed  Financial,  Inc.  and
subsidiaries (the Company) as of December 31, 2009 and 2008, and the related consolidated statements of
income, stockholders’ equity, comprehensive income, and cash flows for each of the years in the three-year
period  ended  December  31,  2009.  These  consolidated  financial  statements  are  the  responsibility  of  the
Company’s  management.  Our  responsibility  is  to  express  an  opinion  on  these  consolidated  financial
statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable
assurance  about  whether  the  financial  statements  are  free  of  material  misstatement.  An  audit  includes
examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An
audit  also  includes  assessing  the  accounting  principles  used  and  significant  estimates  made  by
management, as well as evaluating the overall financial statement presentation. We believe that our audits
provide a reasonable basis for our opinion.

In  our  opinion,  the  consolidated  financial  statements  referred  to  above  present  fairly,  in  all  material
respects, the financial position of Waddell & Reed Financial, Inc. and subsidiaries as of December 31, 2009
and 2008, and the results of their operations and their cash flows for each of the  years  in the three-year
period ended December 31, 2009 in conformity with U.S.  generally accepted accounting  principles.

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight
Board  (United  States),  Waddell  &  Reed  Financial,  Inc.’s  internal  control  over  financial  reporting  as  of
December  31,  2009  based  on  criteria  established  in  Internal  Control—Integrated  Framework  issued  by  the
Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission  (COSO),  and  our  report  dated
February 25, 2010 expressed an unqualified opinion on the effectiveness of the Company’s internal control
over financial reporting.

/s/ KPMG LLP

Kansas City, Missouri
February 25, 2010

51

WADDELL & REED FINANCIAL, INC.

CONSOLIDATED BALANCE SHEETS

December 31, 2009 and 2008

Assets:

Cash and  cash equivalents
Cash and  cash equivalents -  restricted
Investment securities
Receivables:

Funds and separate accounts
Customers  and  other
Deferred income  taxes
Prepaid expenses and other current assets

Total current assets

Property and equipment, net
Deferred sales  commissions,  net
Goodwill and identifiable intangible  assets
Other non-current assets

Total assets

Liabilities:

Accounts payable
Payable to investment companies  for  securities
Accrued compensation
Income taxes payable
Other current liabilities

Total current liabilities

Long-term debt
Accrued pension and postretirement costs
Deferred income  taxes
Other non-current liabilities

Total liabilities

Commitments and Contingencies (Note 18)

Stockholders’ equity:

Preferred stock—$1.00  par value: 5,000  shares  authorized; none issued
Class  A Common stock—$0.01 par value:  250,000 shares authorized;

99,701 shares issued;  85,807 shares  outstanding (84,877  at
December 31, 2008)
Additional paid-in capital
Retained earnings
Cost  of  13,894  common  shares  in  treasury  (14,824  at  December  31,

2008)

Accumulated other comprehensive  loss

Total stockholders’ equity

Total liabilities  and stockholders’  equity

2009

2008

(in thousands)

244,359
72,941
70,524

34,948
179,100
8,225
8,619

618,716
68,171
64,123
221,210
11,162

983,382

25,210
222,168
35,341
1,044
76,994

360,757
199,984
28,731
6,983
17,872

614,327

210,328
48,713
58,684

33,539
61,280
11,182
7,109

430,835
59,966
52,183
221,210
11,166

775,360

40,002
67,848
24,296
2,397
70,165

204,708
199,969
29,083
3,564
17,911

455,235

-

-

997
189,900
527,876

(328,154)
(21,564)

369,055

983,382

997
207,886
487,558

(350,463)
(25,853)

320,125

775,360

$

$

$

$

See accompanying notes to consolidated financial  statements.

52

WADDELL & REED FINANCIAL, INC.

CONSOLIDATED STATEMENTS OF  INCOME

Years ended December 31, 2009, 2008  and 2007

Revenues:

Investment management fees
Underwriting and distribution fees
Shareholder service fees

Total

Operating expenses:

Underwriting and distribution
Compensation and related costs (including share-
based compensation of $30,573, $28,967 and
$23,704, respectively)
General and administrative
Subadvisory fees
Depreciation
Goodwill impairment

Total

Operating income
Investment and other income
Interest expense

Income before provision for income taxes
Provision for income taxes

Net income

Net income per share:

Basic

Diluted

Weighted average shares outstanding

Dividends declared per common share

— basic
— diluted

2009

2008

2007

(in thousands, except per share data)

$

354,593
378,678
105,818

839,089

399,863
416,762
102,495

919,120

372,345
371,085
94,124

837,554

449,925

496,822

422,274

124,463
58,034
23,202
13,653
-

669,277

169,812
5,039
(12,695)

162,156
56,651

105,505

1.23

1.23

85,484
85,544
0.76

$

$

$

$

119,057
76,370
41,122
13,198
7,222

753,791

165,329
3,178
(12,087)

156,420
60,257

96,163

1.12

1.12

85,761
86,113
0.76

$

$

$

$

115,905
48,487
43,844
12,412
-

642,922

194,632
16,452
(11,924)

199,160
73,663

125,497

1.49

1.48

83,975
84,699
0.68

See accompanying notes to consolidated financial  statements.

53

WADDELL & REED FINANCIAL, INC.

STATEMENTS OF STOCKHOLDERS’ EQUITY

Years ended December 31, 2009, 2008  and 2007

(in thousands)

Common Stock

Additional

Retained

Shares Amount Paid-in Capital Earnings Treasury  Stock

Accumulated Other
Comprehensive
Income (Loss)

Total Stockholders’
Equity

Balance at December 31, 2006
Net income
Recognition of equity compensation
Issuance of nonvested shares and other
Dividends accrued, $.68 per share
Exercise of stock options
Excess tax benefits from share-based payment

arrangements

Other stock transactions
Repurchase of common stock
Unrealized gain on available for sale  investment

securities

Reclassification for amounts included in  net

income

Pension and postretirement benefits

99,701 $
—
—
—
—
—

—
—
—

—

—
—

Balance at December 31, 2007
Net income
Recognition of equity compensation
Recognition of equity compensation  related to

99,701
—
—

restructuring

Issuance of nonvested shares and other
Dividends accrued, $.76 per share
Exercise of stock options
Excess tax benefits from share-based payment

arrangements

Other stock transactions
Repurchase of common stock
Unrealized loss on available for sale investment

securities

Reclassification for amounts included in  net

income

Pension and postretirement benefits

Balance at December 31, 2008
Net income
Recognition of equity compensation
Recognition of equity compensation  related to

divestiture of ACF

Issuance of nonvested shares and other
Dividends accrued, $.76 per share
Exercise of stock options
Excess tax benefits from share-based payment

arrangements

Other stock transactions
Repurchase of common stock
Unrealized gain on available for sale  investment

securities

Reclassification for amounts included in  net

income

Pension and postretirement benefits

—
—
—
—

—
—
—

—

—
—

99,701
—
—

—
—
—
—

—
—
—

—

—
—

997
—
—
—
—
—

—
—
—

—

—
—

997
—
—

—
—
—
—

—
—
—

—

—
—

997
—
—

—
—
—
—

—
—
—

—

—
—

189,299
—
23,704
(24,517)

388,422
125,497
—
—
— (57,420)
—

7,805

12,919
—
—

—

—
—

—
—
—

—

—
—

209,210
—
28,933

456,499
96,163
34

795
(34,990)

—
— (65,138)
—

(3,533)

7,471
—
—

—

—
—

—
—
—

—

—
—

207,886
—
30,565

487,558
105,505
8

400
(46,345)

—
—
— (65,195)
—

(5,393)

2,787
—
—

—

—
—

—
—
—

—

—
—

(327,966)
—
—
24,517
—
76,757

—
(5,539)
(59,488)

—

—
—

(291,719)
—
—

—
34,990
—
11,581

—
(12,303)
(93,012)

—

—
—

(350,463)
—
—

—
46,345
—
19,529

—
(7,124)
(36,441)

—

—
—

(6,052)
—
—
—
—
—

—
—
—

2,345

(2,428)
12,766

6,631
—
—

—
—
—
—

—
—
—

(8,435)

(142)
(23,907)

(25,853)
—
—

—
—
—
—

—
—
—

4,974

264
(949)

244,700
125,497
23,704
—
(57,420)
84,562

12,919
(5,539)
(59,488)

2,345

(2,428)
12,766

381,618
96,163
28,967

795
—
(65,138)
8,048

7,471
(12,303)
(93,012)

(8,435)

(142)
(23,907)

320,125
105,505
30,573

400
—
(65,195)
14,136

2,787
(7,124)
(36,441)

4,974

264
(949)

Balance at December 31, 2009

99,701 $

997

189,900

527,876

(328,154)

(21,564)

369,055

See accompanying notes to consolidated financial  statements.

54

WADDELL & REED FINANCIAL, INC.

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME

Years ended December 31, 2009, 2008  and 2007

Net income

Other comprehensive income:

Net unrealized appreciation (depreciation)  of

investment securities during the year, net  of income
taxes of $2,950, $(4,855) and $1,354, respectively

Pension and postretirement benefits, net  of income
taxes of $(821), $(13,764) and $7,178,  respectively

Reclassification adjustments for amounts  included in
net income, net of income taxes of $159, $(84) and
$(1,396), respectively

Comprehensive income

2009

2008

2007

$

105,505

(in thousands)
96,163

125,497

4,974

(8,435)

2,345

(949)

(23,907)

12,766

264

$

109,794

(142)

63,679

(2,428)

138,180

See accompanying notes to consolidated financial  statements.

55

WADDELL & REED FINANCIAL, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS

Years ended December 31, 2009, 2008  and 2007

Cash flows from operating activities:

Net income
Adjustments to reconcile net income to net cash provided  by operating

activities:

Depreciation and amortization
Other than temporary impairment of investments in affiliated  mutual  funds
Amortization of deferred sales commissions
Share-based compensation
Excess tax benefits from share-based payment arrangements
Gain on sale of available-for-sale investment securities
Net purchases and sales of trading securities
Unrealized (gain) loss on trading securities
Goodwill impairment
Loss on sale and retirement of property and equipment
Capital  gains  and dividends reinvested
Deferred income taxes
Changes in assets and liabilities:

Cash and  cash equivalents - restricted
Receivables from funds and separate accounts
Other receivables
Other assets
Deferred sales commissions
Accounts payable and payable to investment companies
Other liabilities

Net cash provided by operating activities

Cash flows from investing activities:

2009

2008

2007

(in thousands)

$

105,505

96,163

125,497

13,476
3,686
42,771
30,973
(2,787)
(2,623)
7,864
(4,779)
—
1,009
(1,141)
4,093

(24,228)
(1,409)
(117,820)
(1,480)
(54,711)
139,528
17,252

155,179

12,969
—
62,560
29,762
(7,471)
—
(26,885)
6,072
7,222
433
(1,880)
(2,040)

51,173
10,063
19,629
(2,943)
(69,453)
(73,534)
12,071

123,911

12,395
—
24,766
23,704
(12,919)
(3,598)
(926)
(1,001)
—
312
(2,135)
(3,171)

(67,257)
(4,796)
(21,046)
1,375
(49,594)
89,523
16,889

128,018

Purchases of available-for-sale investment securities
Proceeds from sales and maturities of available-for-sale investment

(21,364)

(100)

(5,650)

securities

Additions to property and equipment
Proceeds from sales of property and equipment

Net cash used in investing activities

Cash flows from financing activities:

Dividends paid
Repurchase of common stock
Exercise of stock options
Excess tax benefits from share-based payment arrangements
Other stock transactions

Net cash used in financing activities

Net increase (decrease) in cash and cash equivalents
Cash and  cash  equivalents at beginning of year

Cash and  cash  equivalents at end of year

Cash paid for:

Income taxes  (net)
Interest

15,052
(30,861)
7,685

(29,488)

(65,018)
(36,441)
14,136
2,787
(7,124)

(91,660)

34,031
210,328

244,359

50,369
12,266

$

$
$

1,750
(26,079)
466

(23,963)

(63,738)
(93,012)
8,048
7,471
(12,303)

(153,534)

(53,586)
263,914

210,328

53,146
11,965

10,429
(9,925)
93

(5,053)

(55,392)
(59,488)
84,562
12,919
(5,539)

(22,938)

100,027
163,887

263,914

74,439
11,354

See accompanying notes to consolidated financial  statements.

56

WADDELL & REED FINANCIAL, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

December 31, 2009, 2008 and 2007

1. Description of Business

Waddell  &  Reed  Financial,  Inc.  and  subsidiaries  (hereinafter  referred  to  as  the  ‘‘Company,’’  ‘‘we,’’
‘‘our’’ and ‘‘us’’) derive revenues primarily from investment management, investment product underwriting
and distribution, and shareholder services administration provided to the Waddell & Reed Advisors Group
of Mutual Funds (the ‘‘Advisors Funds’’), Ivy Funds Variable Insurance Portfolios (the ‘‘Ivy Funds VIP’’),
Ivy Funds, Inc. and the Ivy Funds portfolios (collectively, the ‘‘Ivy Funds’’), and Waddell & Reed InvestEd
Portfolios  (‘‘InvestEd’’)  (collectively,  the  Advisors  Funds,  Ivy  Funds  VIP,  Ivy  Funds  and  InvestEd  are
referred  to  as  the  ‘‘Funds’’),  and  institutional  and  separately  managed  accounts.  The  Funds  and  the
institutional and separately managed accounts operate under various rules and regulations set forth by the
United  States  Securities  and  Exchange  Commission  (the  ‘‘SEC’’).  Services  to  the  Funds  are  provided
under  investment  management  agreements  that  set  forth  the  fees  to  be  charged  for  these  services.  The
majority of these agreements are subject to annual review and approval by each Fund’s board of directors/
trustees and shareholders. Our revenues are largely dependent on the total value and composition of assets
under management, which include mainly domestic equity securities, but also include debt securities and
international  equities.  Accordingly,  fluctuations  in  financial  markets  and  composition  of  assets  under
management can significantly impact revenues  and  results of operations.

2.

Summary of Significant Accounting Policies

Basis of Presentation

The  accompanying  consolidated  financial  statements  are  prepared  in  accordance  with  accounting
principles generally accepted in the United States of America (‘‘GAAP’’) and include the accounts of the
Company and its subsidiaries. All significant intercompany accounts and transactions have been eliminated
in consolidation. Amounts in the accompanying financial statements and notes are rounded to the nearest
thousand  unless  otherwise  stated.  Certain  amounts  in  the  prior  years’  financial  statements  have  been
reclassified for consistent presentation.

The  Company  has  evaluated  subsequent  events  through  February  26,  2010,  the  date  that  these

financial statements were issued, and  determined  there are no other items to disclose.

Pursuant  to  SFAS  No.  168,  ‘‘The  FASB  Accounting  Standards  Codification  and  the  Hierarchy  of
Generally  Accepted  Accounting  Principles  –  a  replacement  of  FASB  Statement  No.  162,’’  the  FASB
Accounting  Standards  Codification  (‘‘ASC’’)  became  the  sole  source  of  authoritative  GAAP  for  interim
and annual periods ending after September 15, 2009, except for rules and interpretive releases of the SEC,
which are sources of authoritative GAAP for SEC registrants. The Company adopted this standard, now
codified  as  ‘‘Generally  Accepted  Accounting  Principles  Topic,’’  ASC  105,  during  the  third  quarter  of  2009.
References to specific accounting standards in the footnotes to our consolidated financial statements have
been changed to refer to the appropriate section of the ASC.

Use of Estimates

GAAP  requires  us  to  make  estimates  and  assumptions  that  affect  the  reported  amounts  of  assets,
liabilities,  revenues  and  expenses  in  the  consolidated  financial  statements  and  accompanying  notes,  and
related  disclosures  of  commitments  and  contingencies.  Estimates  are  used  for,  but  are  not  limited  to,
depreciation  and  amortization,  taxes,  valuation  of  assets,  pension  and  postretirement  obligations,  and
contingencies.  Management  evaluates  its  estimates  and  assumptions  on  an  ongoing  basis  using  historical
experience and other factors, including the current economic environment. Actual results could differ from
our  estimates.

57

WADDELL & REED FINANCIAL, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 2009, 2008 and 2007

Cash and Cash Equivalents

Cash  and  cash  equivalents  include  cash  on  hand  and  short-term  investments.  We  consider  all  highly
liquid  investments  with  original  or  remaining  maturities  of  90  days  or  less  at  the  date  of  purchase  to  be
cash equivalents. Cash and cash equivalents – restricted represents cash held for the benefit of customers
segregated in compliance with federal and other regulations. Substantially all cash balances are in excess of
federal deposit insurance limits.

Disclosures About Fair Value of Financial  Instruments

Fair value of cash and cash equivalents, short-term investments, receivables, payables and long-term
debt approximates carrying value. Fair values for investment securities are based on quoted market prices,
where  available. Otherwise, fair values  are  based on quoted market prices of comparable instruments.

The  Company  adopted  ‘‘Fair  Value  Measurements  and  Disclosures  Topic,’’  (‘‘ASC  820’’)  effective
January 1, 2008. ASC 820 defines fair value, establishes a framework for measuring fair value and expands
disclosure  of  fair  value  measurements.  The  Company  did  not  have  a  transition  adjustment  to  beginning
retained earnings as a result of adopting this standard. ASC 820 applies to all financial instruments that are
measured and reported on a fair value basis. This includes those items reported in investment securities on
the consolidated balance sheets.

In  conjunction  with  the  adoption  of  ASC  820,  the  Company  also  adopted  ‘‘Financial  Instruments
Topic,’’  (‘‘ASC  825’’)  as  of  January  1,  2008.  ASC  825  provides  companies  the  option  to  report  select
financial assets and liabilities at fair value on an instrument-by-instrument basis with changes in fair value
reported  in  earnings.  Additionally,  the  transition  provisions  of  ASC  825  permit  a  one-time  election  for
existing positions at the adoption date with a cumulative-effect adjustment included in beginning retained
earnings and future changes in fair value reported in earnings. This statement also establishes presentation
and  disclosure  requirements  designed  to  facilitate  comparisons  between  companies  that  choose  different
measurement attributes for similar types of assets and liabilities. After the initial adoption, the election is
made at the acquisition of a financial asset or financial liability and it may not be revoked. The adoption of
ASC 825 did not result in a transition adjustment  to  beginning  retained  earnings.

Investment Securities and Investments  in  Affiliated Mutual Funds

Our  investments  are  comprised  of  United  States,  state  and  government  obligations,  corporate  debt
securities  and  investments  in  affiliated  mutual  funds.  Investments  are  classified  as  available-for-sale  or
trading. Unrealized holding gains and losses on securities available-for-sale, net of related tax effects, are
excluded from earnings until realized and are reported as a separate component of comprehensive income.
For  trading  securities,  unrealized  holding  gains  and  losses  are  included  in  earnings.  Realized  gains  and
losses are computed using the specific identification method for investment securities, other than mutual
funds.  For mutual funds, realized gains and losses are computed using  the average cost  method.

Our available-for-sale investments are reviewed each quarter and adjusted for other than temporary
declines in value. We consider factors affecting the issuer and the industry the issuer operates in, general
market  trends  including  interest  rates,  and  our  ability  and  intent  to  hold  an  investment  until  it  has
recovered.  Consideration  is  given  to  the  length  of  time  an  investment’s  market  value  has  been  below
carrying  value  and  prospects  for  recovery  to  carrying  value.  When  a  decline  in  the  fair  value  of  equity
securities  is  determined  to  be  other  than  temporary,  the  unrealized  loss  recorded  net  of  tax  in  other
comprehensive income is realized as a charge to net income and a new cost basis is established for financial
reporting  purposes.  Based  on  a  change  to  ‘‘Investments  –  Debt  and  Equity  Securities  Topic,’’  ASC  320,
adopted  in  2009,  when  a  decline  in  the  fair  value  of  debt  securities  is  determined  to  be  other  than

58

WADDELL & REED FINANCIAL, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 2009, 2008 and 2007

temporary,  the  amount  of  the  impairment  recognized  in  earnings  depends  on  whether  the  Company
intends to sell the security or more likely than not will be required to sell the security before recovery of its
amortized  cost  basis  less  any  current-period  credit  loss.  If  so,  the  other-than-temporary  impairment
recognized in earnings is equal to the entire difference between the investment’s amortized cost basis and
its fair value at the balance sheet date. If not, the portion of the impairment related to the credit loss is
recognized in earnings while the portion of the impairment related to other factors is recognized in other
comprehensive income, net of tax.

Property and Equipment

Property and equipment are carried at cost. The costs of improvements that extend the life of a fixed
asset  are  capitalized,  while  the  costs  of  repairs  and  maintenance  are  expensed  as  incurred.  Depreciation
and amortization are calculated and recorded using the straight-line method over the estimated useful life
of  the  related  asset  (or  lease  term  if  shorter),  generally  five  to  ten  years  for  furniture,  fixtures,  data
processing  equipment  and  computer  software;  five  to  26  years  for  equipment  and  machinery;  and  up  to
15 years for leasehold improvements, which is the  lesser  of the lease term or expected life.

Software  Developed for Internal Use

Certain  internal  costs  incurred  in  connection  with  developing  or  obtaining  software  for  internal  use
are  capitalized  in  accordance  with  ‘‘Intangibles  –  Goodwill  and  Other  Topic,’’  ASC  350.  Internal  costs
capitalized  are  included  in  property  and  equipment,  net  on  the  consolidated  balance  sheets,  and  were
$11.8 million and $14.4 million as of December 31, 2009 and 2008, respectively. Amortization begins when
the software project is complete and ready for its intended use and continues over the estimated useful life,
generally five to ten years.

Goodwill and Identifiable Intangible Assets

Goodwill represents the excess of the cost of the Company’s investment in the net assets of acquired
companies over the fair value of the underlying identifiable net assets at the dates of acquisition. Goodwill
is  not  amortized,  but  is  reviewed  annually  and  when  events  or  circumstances  occur  that  indicate  that
goodwill  might  be  impaired.  Impairment  of  goodwill  is  tested  at  the  Company’s  reporting  unit  level.  To
determine  fair  value,  our  review  process  uses  the  income  and  market  approaches.  In  performing  the
analysis,  we  use  the  best  information  available  under  the  circumstances,  including  reasonable  and
supportable assumptions and projections. If the carrying amount of the reporting unit exceeds its implied
fair  value,  goodwill  is  considered  impaired  and  a  second  step  is  performed  to  measure  the  amount  of
impairment loss, if any.

Identifiable  intangible  assets  with  indefinite  useful  lives  are  not  amortized.  Indefinite  life  intangible
assets  represent  advisory  and  subadvisory  management  contracts  for  managed  assets  obtained  in
acquisitions. We consider these contracts to be indefinite lived intangible assets as they are expected to be
renewed  without  significant  cost  or  modification  of  terms.  We  complete  an  ongoing  review  of  the
recoverability of identifiable intangible assets on an annual basis or more frequently whenever events occur
or circumstances change that would more likely than not reduce their fair  value.

Factors that are considered important in determining whether an impairment of goodwill or intangible
assets  might  exist  include  significant  continued  underperformance  compared  to  peers,  the  likelihood  of
termination  or  non-renewal  of  a  mutual  fund  advisory  or  subadvisory  contract  or  substantial  changes  in
revenues  earned  from  such  contracts,  significant  changes  in  our  business  and  products,  material  and
ongoing  negative  industry  or  economic  trends,  or  other  factors  specific  to  each  asset  or  subsidiary  being
evaluated. Because of the significance of goodwill and other intangible assets to our consolidated balance

59

WADDELL & REED FINANCIAL, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 2009, 2008 and 2007

sheet, any changes in key assumptions about our business or prospects, or changes in market conditions or
other externalities, could result in an impairment charge and such a charge could have a material effect on
our  financial condition and results of operations.

Deferred Sales Commissions

We  defer  certain  costs,  principally  sales  commissions  and  related  compensation,  which  are  paid  to
financial advisors and broker/dealers in connection with the sale of certain mutual fund shares sold without
a front-end load sales charge. The costs incurred at the time of the sale of Class B shares are amortized on
a straight-line basis over five years, which approximates the expected life of the shareholders’ investments.
The  costs  incurred  at  the  time  of  the  sale  of  Class  C  shares  are  amortized  on  a  straight-line  basis  over
12  months.  In  addition,  the  costs  incurred  at  the  time  of  the  sale  of  shares  for  certain  asset  allocation
products are deferred and amortized on a straight-line basis, not to exceed three years. We recover these
deferred costs through Rule 12b-1 and other distribution fees, which are paid on the Class B and Class C
shares of the Advisors Funds and Ivy Funds, along with contingent deferred sales charges (‘‘CDSCs’’) paid
by shareholders who redeem their shares prior to completion of the required holding period (three years
for shares of certain asset allocation products, six years for a Class B share and 12 months for a Class C
share),  as  well  as  through  client  fees  paid  on  the  asset  allocation  products.  Should  we  lose  our  ability  to
recover  such  sales  commissions  through  distribution  fees  or  CDSCs,  the  value  of  these  assets  would
immediately decline, as would future cash flows. We periodically review the recoverability of the deferred
sales commission assets as events or changes in circumstances indicate that their carrying amount may not
be  recoverable  and  adjust  them  accordingly.  As  part  of  our  review  in  the  fourth  quarter  of  2008,  we
recorded $6.5 million in additional amortization ($700 thousand related to Class B shares and $5.8 million
related to Class C shares).

Revenue Recognition

We recognize investment management fees as earned over the period in which services are rendered.
We  charge  the  Funds  daily  based  upon  average  daily  net  assets  under  management  in  accordance  with
investment  management  agreements  between  the  Funds  and  the  Company.  In  general,  the  majority  of
investment management fees earned from institutional and separate accounts are charged either monthly
or quarterly based upon an average of net assets under management in accordance with such investment
management agreements.

Shareholder service fees are recognized monthly and are calculated based on the number of accounts
or assets under management as applicable. Other administrative service fee revenues are recognized when
contractual obligations are fulfilled or as services are provided.

Underwriting and distribution commission revenues resulting from the sale of investment products are

recognized on the trade date.

We  also  recognize  distribution  revenues  monthly  for  certain  types  of  investment  products,  primarily
variable  annuity  products  that  are  generally  calculated  based  upon  average  daily  net  assets  under
management.

Advertising and Promotion

We  expense  all  advertising  and  promotion  costs  as  incurred.  Advertising  expense  was  $4.7  million,
$5.3 million and $4.8 million for the years ended December 31, 2009, 2008 and 2007, respectively, and is
classified in underwriting and distribution expense in the statement of income.

60

WADDELL & REED FINANCIAL, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 2009, 2008 and 2007

Share-Based Compensation

We account for share-based compensation expense using the fair value method. Under the fair value
method, share-based compensation expense reflects the fair value of share-based awards measured at grant
date, is recognized over the service period, and is adjusted each period for anticipated forfeitures. The fair
value  of  options  granted  are  calculated  using  a  Black-Scholes  option-pricing  model.  The  Black-Scholes
model  incorporates  assumptions  as  to  dividend  yield,  risk-free  interest  rate,  expected  volatility  and
expected life of the option.

Accounting for Income Taxes

Income tax expense is based on pre-tax financial accounting income, including adjustments made for
the  recognition  or  derecognition  related  to  uncertain  tax  positions.  The  recognition  or  derecognition  of
income tax expense related to uncertain tax positions is determined under the guidance as prescribed by
‘‘Income  Taxes  Topic,’’  ASC  740.  Deferred  tax  assets  and  liabilities  are  recognized  for  the  future  tax
attributable  to  differences  between  the  financial  statement  carrying  amounts  of  existing  assets  and
liabilities and their respective tax basis. A valuation allowance is recognized for deferred tax assets if, based
on available evidence, it is more likely than not that all or some portion of the asset will not be realized.
Deferred tax assets and liabilities are measured using enacted tax rates expected to be recovered or settled.
The  effect  on  deferred  tax  assets  and  liabilities  of  a  change  in  tax  rates  is  recognized  in  earnings  in  the
period  that includes the enactment date.

Earnings per Share

The  Company  adopted  ‘‘Earnings  Per  Share  Topic,’’  ASC  260  on  January  1,  2009.  This  standard
provides  that  unvested  share-based  payment  awards  that  contain  nonforfeitable  rights  to  dividends  are
considered  to  be  participating  securities  and  must  be  included  in  the  computation  of  earnings  per  share
pursuant  to  the  two-class  method.  As  required  upon  adoption,  we  retrospectively  adjusted  prior  year
earnings  per  share  data  to  conform  to  the  provisions  of  this  standard.  See  Note  13  for  additional
information.

Derivatives and Hedging Activities

Derivative instruments are recorded on the balance sheet at fair value. The Company periodically uses
interest rate swaps to manage risks associated with interest rate volatility. All derivative instruments have
been designated as hedges, in accordance with GAAP. If the underlying hedged transaction ceases to exist,
all  changes  in  fair  value  of  the  related  derivatives  that  have  not  been  settled  are  recognized  in  current
earnings or amortized over the term of the hedged transaction. Derivatives that do not qualify for hedge
accounting  are  marked  to  market  with  changes  recognized  in  current  earnings.  The  Company  does  not
hold  or  issue  derivative  financial  instruments  for  trading  purposes  and  is  not  a  party  to  leveraged
derivatives.

3. Accounting Pronouncements Not Yet  Adopted

In  January  2010,  the  FASB  issued  Accounting  Standards  Update  No.  2010-06  to  amend  ‘‘Fair  Value
Measurements  and  Disclosures  Topic,’’  ASC  820.  The  guidance  requires  disclosure  changes  related  to
recurring  or  nonrecurring  fair  value  measurements.  Specifically,  companies  are  required  to  disclose
separately the amounts of significant transfers in and out of Level 1 and Level 2 fair value measurements,
describe the reasons for the transfers and provide additional detail related to the reconciliation of Level 3
fair  value  measurements.  Additionally,  the  guidance  clarifies  existing  disclosure  requirements.  The
guidance is effective for interim and annual reporting periods beginning after December 15, 2009, except

61

WADDELL & REED FINANCIAL, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 2009, 2008 and 2007

for certain provisions related to the rollforward of activity in Level 3 fair value measurements, which are
effective  for  fiscal  years  beginning  after  December  15,  2010  and  for  interim  periods  within  those  fiscal
years. The Company will adopt the applicable disclosure requirements effective with our first quarter 2010
reporting period.

In June 2009, the FASB issued SFAS No. 167, ‘‘Amendments to FASB Interpretation No. 46(R)’’ (‘‘SFAS
No.  167’’).  SFAS  No.  167  improves  how  enterprises  account  for  and  disclose  their  involvement  with
variable  interest  entities  (‘‘VIEs’’)  and  other  entities  whose  equity  at  risk  is  insufficient  or  lacks  certain
characteristics. SFAS No. 167 changes how an entity determines whether it is the primary beneficiary of a
VIE  and  whether  that  VIE  should  be  consolidated  and  requires  additional  disclosures.  In  January  2010,
the  FASB  agreed  to  issue  accounting  guidance  to  indefinitely  defer  this  standard’s  consolidation
requirements, which were initially effective for fiscal years beginning after November 15, 2009 and interim
periods  within  those  fiscal  years,  for  reporting  enterprises’  interests  in  entities  that  either  have  all  of  the
characteristics of investment companies or for which it is industry practice to apply measurement principles
for financial reporting purposes consistent with those that apply to investment companies. The Company
meets the criteria to defer this standard’s consolidation requirements. According to the FASB, this deferral
will  continue  until  the  FASB  and  the  International  Accounting  Standards  Board,  in  their  joint
consolidation  project,  resolve  the  issue  of  how  to  determine  whether  an  asset  manager  functions  as  a
principal or as an agent.

62

WADDELL & REED FINANCIAL, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 2009, 2008 and 2007

4.

Investment Securities

Investment securities at December 31, 2009 and 2008 are as follows:

2009

Amortized
cost

Unrealized
gains

Unrealized
losses

Fair value

(in thousands)

$

$

10
4,959
29,817

34,786

2
-
3,241

3,243

-
(286)
(143)

(429)

Available-for-sale securities:
Mortgage-backed securities
Municipal bonds
Affiliated mutual funds

Trading securities:
Mortgage-backed securities
Municipal bonds
Corporate bonds
Common stock
Affiliated mutual funds

Total investment securities

12
4,673
32,915

37,600

107
478
94
30
32,215

32,924

70,524

2008

Amortized
cost

Unrealized
gains

Unrealized
losses

Fair value

Available-for-sale securities:
Mortgage-backed securities
Municipal bonds
Affiliated mutual funds

$

$

11
5,290
23,966

29,267

(in thousands)

1
-
459

460

-
(1,086)
(5,133)

(6,219)

Trading securities:
Mortgage-backed securities
Municipal bonds
Corporate bonds
Common stock
Affiliated mutual funds

Total investment securities

12
4,204
19,292

23,508

108
372
93
37
34,566

35,176

58,684

63

WADDELL & REED FINANCIAL, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 2009, 2008 and 2007

A  summary  of  debt  securities  and  affiliated  mutual  funds  with  fair  values  below  carrying  values  at

December 31, 2009 is as follows:

Less than  12 months

12 months or  longer

Total

Fair value

Unrealized
losses

Fair value

Unrealized
losses

Fair  value

Unrealized
losses

(in thousands)

Municipal bonds
Affiliated mutual funds

$

3,843
11,064

(125)
(64)

830
823

(161)
(79)

4,673
11,887

(286)
(143)

Total temporarily impaired

securities

$

14,907

(189)

1,653

(240)

16,560

(429)

Based  upon  our  assessment  of  these  municipal  bonds  and  affiliated  mutual  funds,  the  time  frame
investments  have  been  in  a  loss  position,  our  intent  to  hold  the  affiliated  mutual  funds  until  they  have
recovered  and  our  history  of  holding  bonds  until  maturity,  we  determined  that  a  write-down  was  not
necessary at December 31, 2009.

During the first quarter of 2009, we recorded a pre-tax charge of $3.7 million to reflect the ‘‘other than
temporary’’ decline in value of certain of the Company’s investments in affiliated mutual funds as the fair
value  of  these  investments  had  been  below  cost  for  an  extended  period.  This  charge  is  recorded  in
investment and other income in the consolidated  statement  of operations  for 2009.

Mortgage-backed  securities  and  municipal  bonds  accounted  for  as  available-for-sale  and  held  as  of

December 31, 2009 mature as follows:

After one year but within ten years
After ten years

Amortized
cost

Fair value

(in thousands)
3,968
1,001

4,969

3,843
842

4,685

$

$

Mortgage-backed securities, municipal bonds and corporate bonds accounted for as trading and held

as of  December 31, 2009 mature as follows:

After one year but within ten years
After ten years

Fair value

(in thousands)
572
$
107

$

679

Investment securities with fair values of $24.7 million, $1.1 million and $10.9 million were sold during
2009, 2008 and 2007, respectively. During 2009, a net gain of $2.6 million was recognized from the sale of
$14.7 million in available-for-sale securities and a net gain of $126 thousand was recognized from the sale
of $10.0 million in trading securities. In 2008, a net loss of $31 thousand was recognized from the sale of

64

WADDELL & REED FINANCIAL, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 2009, 2008 and 2007

$1.1 million in trading securities. A net gain of $3.6 million was recognized during 2007 from the sale of
$10.4 million in available-for-sale securities.

The  aggregate  carrying  amount  of  our  equity  method  investments,  classified  in  other  assets,  was
$3.7  million  and  $3.9  million  at  December  31,  2009  and  2008,  respectively.  At  December  31,  2009,  our
investment consists of a limited partnership  interest  in venture capital funds.

We  determine  the  fair  value  of  our  investments  using  broad  levels  of  inputs  as  defined  by  related

accounting standards:

(cid:127) Level 1 – Quoted prices in active markets  for identical securities

(cid:127) Level 2 – Other significant observable inputs (including quoted prices in active markets for similar

securities)

(cid:127) Level  3  –  Significant  unobservable  inputs  (including  the  Company’s  own  assumptions  in

determining the fair value of investments)

The following table summarizes our investment securities as of December 31, 2009 and 2008 that are

recognized in our balance sheet using fair value measurements based on the differing levels of inputs:

Level 1
Level 2
Level 3

Total

2009

2008

(in thousands)
65,160
5,364
-

70,524

53,895
4,789
-

58,684

$

$

5.

Property and Equipment

A summary of property and equipment  at December 31, 2009 and 2008 is as follows:

Leasehold improvements
Furniture and fixtures
Equipment and machinery
Computer software
Data processing equipment

Property and equipment, at cost
Accumulated depreciation

Property and equipment, net

Estimated
useful lives

1 - 15  years
5  -  10 years
5 - 26  years
5  -  10 years
5  -  10 years

$

2009

2008

(in thousands)
17,962
29,870
16,545
56,954
21,844

14,707
27,810
21,622
50,645
20,658

143,175
(75,004)

$

68,171

135,442
(75,476)

59,966

Depreciation  expense  was  $13.7  million,  $13.2  million  and  $12.4  million  during  the  years  ended

December 31, 2009, 2008 and 2007, respectively.

At December 31, 2009, we had property and equipment under capital leases with a cost of $1.5 million
and accumulated depreciation of $748 thousand. At December 31, 2008, we had property and equipment
under capital leases with a cost of $724 thousand and accumulated depreciation of $102 thousand.

65

WADDELL & REED FINANCIAL, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 2009, 2008 and 2007

6. Goodwill and Identifiable Intangible Assets

Goodwill  represents  the  excess  of  purchase  price  over  the  tangible  assets  and  identifiable  intangible
assets of an acquired business. Our goodwill is not deductible for tax purposes. Goodwill and identifiable
intangible assets (all considered indefinite lived) at  December  31, 2009 and 2008 are  as follows:

Goodwill
Accumulated amortization

Total goodwill

Mutual fund management advisory contracts
Mutual fund subadvisory management  contracts

Total indentifiable intangible assets

Total

December 31, December 31,

2009

2008

(in thousands)

$

202,518
(36,307)

166,211

38,699
16,300

54,999

$

221,210

202,518
(36,307)

166,211

38,699
16,300

54,999

221,210

Based on our annual review of goodwill in the second quarter of 2008 in accordance with applicable
accounting literature, the implied fair value of all reporting units exceeded their carrying amounts. Due to
the  decline  in  the  financial  markets  during  the  second  half  of  2008,  we  performed  another  review  of
goodwill and intangibles in the fourth quarter of 2008. We recorded an impairment charge of $7.2 million
in  the  fourth  quarter  of  2008  to  write  off  the  remaining  balance  of  goodwill  related  to  our  former
subsidiary,  Austin  Calvert  &  Flavin,  Inc.  (‘‘ACF’’)  based  on  declines  in  ACF’s  assets  under  management
and the related adverse impact on its earnings potential. The goodwill impairment charge related to ACF
was not deductible for income tax purposes and as a result, no tax benefit was recognized for the charge in
2008. See Note 8 for details relating to the  sale of ACF in 2009.

The Company has recognized total goodwill impairment charges of $27.2 million, all related to ACF,

since its  adoption of  ‘‘Intangibles – Goodwill and Other Topic,’’ ASC 350 in 2002.

7. Restructuring

In  the  fourth  quarter  of  2008,  we  initiated  a  restructuring  plan  to  reduce  our  operating  costs.  We
completed  the  restructuring  by  December  31,  2008,  which  included  a  voluntary  separation  of  169
employees  and  the  termination  of  various  projects  under  development.  We  recorded  a  pre-tax
restructuring  charge  of  $16.5  million,  consisting  of  $15.0  million  in  employee  compensation  and  other
benefit  costs,  $795  thousand  for  accelerated  vesting  of  nonvested  stock  and  $717  thousand  in  project
development  costs,  including  $500  thousand  for  the  early  termination  of  a  contract.  The  restructuring
charge is included in general and administrative expenses in the consolidated statement of income in 2008.

66

WADDELL & REED FINANCIAL, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 2009, 2008 and 2007

The activity in the accrued restructuring liability for the year ended December 31, 2009 is summarized

as follows:

Employee compensation and

other benefit costs

Contract termination and

project development costs

Accrued Liability
as of
December 31, 2008

Cash
Payments

Non-cash
Settlements
and Other

Accrued Liability
as  of
December 31,  2009

(in thousands)

$

$

14,530

(11,451)

500

15,030

-

(11,451)

(288)

-

(288)

2,791

500

3,291

We  expect  the  remaining  restructuring  costs  to  be  paid  out  in  2010.  The  restructuring  liability  of

$3.3 million is included in other current liabilities in the consolidated balance sheet.

8.

Sale of Austin, Calvert & Flavin,  Inc.

On July 15, 2009, the Company completed the sale of its wholly-owned subsidiary, ACF, pursuant to a
stock purchase agreement dated June 26, 2009. The agreement includes an earnout provision based on a
percentage  of  revenues  on  existing  accounts  over  the  three-year  period  subsequent  to  the  closing  date.
Prior to the closing date, ACF had 10  employees and assets under management of $488.0 million.

We recorded charges for severance and other transaction costs of $1.1 million in connection with the
divestiture of our investment in ACF in 2009, which are included in general and administrative expenses in
the 2009 consolidated statement of income.

For tax purposes, this sale resulted in a capital loss of $28.1 million, a portion of which will be carried
back to recover taxes previously paid on capital gains in prior periods. The remaining loss will be carried
forward and will be available to offset potential future capital gains. Due to the character of the loss and
the limited carryforward period permitted by law, the Company may not realize the full tax benefit of the
capital  loss  carryforward.  We  recorded  tax  benefits  in  2009  of  $3.6  million.  Of  this  amount,  $1.6  million
relates  to  carrying  back  a  portion  of  the  capital  loss  to  fully  offset  capital  gains  generated  during  the
applicable  three-year  carryback  period.  The  remaining  $2.0  million  tax  benefit  relates  to  utilizing  capital
losses to offset capital gains generated  during  2009.

9.

Indebtedness

On January 13, 2006, the Company issued $200.0 million in principal amount 5.60% senior notes due
2011  (the  ‘‘Notes’’)  resulting  in  net  proceeds  of  approximately  $198.2  million  (net  of  discounts,
commissions and estimated expenses). The Company used these proceeds, together with cash on hand, to
repay  the  entire  $200.0  million  aggregate  principal  amount  outstanding  of  its  prior  $200.0  million  notes.
The  Notes  represent  senior  unsecured  obligations  and  are  rated  ‘‘Baa2’’  by  Moody’s  and  ‘‘BBB’’  by
Standard & Poor’s. Interest is payable semi-annually on January 15 and July 15 at a fixed rate of 5.60% per
annum. The Company may, at its option, call the Notes at any time pursuant to a make whole redemption
provision, which would compensate holders for any changes in interest rate levels of the notes upon early
extinguishment. The Company currently has no  intention  to  call the Notes.

67

WADDELL & REED FINANCIAL, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 2009, 2008 and 2007

The following is a summary of long-term debt at December 31, 2009 and 2008:

Principal amount unsecured 5.60% senior notes  due in 2011
Discount on unsecured 5.60% senior  notes due in 2011

Total long-term debt

2009

2008

(in thousands)

$

$

200,000
(16)

199,984

200,000
(31)

199,969

The  fair  value  of  the  long-term  debt  is  approximately  $204.5  million  as  of  December  31,  2009

compared to the carrying value of $200.0 million.

On  January  10,  2006,  the  Company  terminated  two  forward  interest  rate  swap  agreements  entered
into  in  2005  upon  the  closing  of  the  New  Notes.  The  swaps,  considered  completely  effective  cash  flow
hedges  under  ‘‘Derivatives  and  Hedging  Topic,’’  ASC  815,  were  put  in  place  to  hedge  against  changes  in
forecasted  interest  payments  attributable  to  changes  in  the  LIBOR  swap  rate  between  the  time  the
Company entered into the swap agreement and the time we anticipated refinancing our previously issued
7.50%  notes  in  January  2006.  In  connection  with  the  termination  of  the  swap  agreements,  the  Company
received a net cash settlement of $1.1 million. The Company’s gain on these transactions was deferred in
accumulated other comprehensive income and is being amortized into earnings as a reduction to interest
expense  over  the  five  year  term  of  the  Notes.  As  of  December  31,  2009,  the  remaining  unamortized
amount was approximately $200 thousand.

The  Company  entered  into  a  364-day  revolving  credit  facility  (the  ‘‘Credit  Facility’’)  with  various
lenders,  effective  October  5,  2009,  which  initially  provides  for  borrowings  of  up  to  $125.0  million  and
replaced  the  Company’s  previous  revolving  credit  facility.  Lenders  could,  at  their  option  upon  the
Company’s request, expand the facility to $200.0 million. At December 31, 2009, there were no borrowings
outstanding  under  the  Credit  Facility.  Borrowings  under  the  Credit  Facility  bear  interest  at  various  rates
including adjusted LIBOR or an alternative base rate plus, in each case, an incremental margin based on
the Company’s credit rating. The Credit Facility also provides for a facility fee on the aggregate amount of
commitment  under  the  revolving  facility  (whether  or  not  utilized).  The  facility  fee  is  also  based  on  the
Company’s  credit  rating  level.  The  most  restrictive  provisions  of  the  credit  agreement  require  the
Company to maintain a consolidated leverage ratio not to exceed 3.0 to 1.0 for four consecutive quarters
and  a  consolidated  interest  coverage  ratio  of  not  less  than  4.0  to  1.0  for  four  consecutive  quarters.  The
Company  was  in  compliance  with  these  covenants  and  similar  covenants  in  prior  facilities  for  all  years
presented.

10. Income Taxes

The provision for income taxes for the years ended December 31, 2009, 2008 and 2007 consists of the

following:

Currently payable:

Federal
State

Deferred taxes

2009

2008

2007

(in thousands)

$

48,249
4,312

52,561
4,090

59,149
3,149

62,298
(2,041)

60,257

72,760
5,092

77,852
(4,189)

73,663

Provision for income taxes

$

56,651

68

WADDELL & REED FINANCIAL, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 2009, 2008 and 2007

The following table reconciles the statutory federal income tax rate with our effective income tax rate

for the years ended December 31, 2009, 2008 and  2007:

Statutory federal income tax rate
State income taxes, net of federal tax benefits
State tax incentives
Sale of ACF
Valuation allowance on losses capital in nature
Nondeductible goodwill impairment expense
Other items

Effective income tax rate

2009

2008

2007

35.0%
1.9
(0.7)
(6.0)
4.1
—
0.6

34.9%

35.0%
1.4
(0.3)
—
—
1.6
0.8

38.5%

35.0%
2.1
(0.1)
—
—
—
—

37.0%

The tax effect of temporary differences that give rise to significant portions of deferred tax liabilities

and deferred tax assets at December  31,  2009 and 2008 are as follows:

Deferred tax liabilities:

Deferred sales commissions
Property and equipment
Benefit plans
Identifiable intangible assets
Unrealized gains on derivatives
Unrealized gains on available for sale  investment securities
Purchase of fund assets
Prepaid expenses
Other

Total gross deferred liabilities

Deferred tax assets:
Acquisition lease liability
Additional pension and postretirement liability
Accrued expenses
Unrealized losses on investment securities
Capital loss carryforwards
Nonvested stock
Unused state tax credits
State net operating loss carryforwards
Other

Total gross deferred assets
Valuation allowance

Net deferred tax asset

69

2009

2008

(in thousands)

$

(7,895)
(11,372)
(4,289)
(8,463)
(83)
(1,036)
(5,022)
(1,886)
(342)

(40,388)

949
13,799
8,598
1,402
6,264
12,935
1,018
5,034
2,967

52,966
(11,336)

$

1,242

(6,019)
(9,213)
(3,609)
(8,359)
(165)
-
(4,189)
(1,544)
(323)

(33,421)

784
12,978
11,225
2,333
-
10,827
337
4,698
2,242

45,424
(4,385)

7,618

WADDELL & REED FINANCIAL, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 2009, 2008 and 2007

During  2009,  the  Company  sold  ACF,  which  generated  a  capital  loss  available  to  offset  potential
future and prior period capital gains. Due to the character of the loss and the limited carryforward period
permitted  by  law,  the  Company  may  not  realize  the  full  tax  benefit  of  the  capital  loss.  The  deferred  tax
asset,  net  of  federal  tax  effect,  relating  to  the  capital  losses  as  of  December  31,  2009  is  approximately
$6.3  million.  The  capital  loss  carryforward,  if  not  utilized,  will  expire  in  2014.  As  of  December  31,  2009,
other  net  deferred  tax  assets  that  are  capital  in  nature  are  approximately  $300  thousand.  Management
believes  it  is  not  more  likely  than  not  that  the  Company  will  generate  sufficient  future  capital  gains  to
realize  the  full  benefit  of  these  capital  losses  and  accordingly,  a  valuation  allowance  in  the  amount  of
$6.6  million  has  been  recorded  at  December  31,  2009.  Certain  subsidiaries  of  the  Company  have  net
operating loss carryforwards in certain states in which these companies file on a separate company basis.
The deferred tax asset, net of federal tax effect, relating to the carryforwards as of December 31, 2009 and
December 31, 2008 is approximately $5.0 million and $4.7 million, respectively. The carryforwards, if not
utilized, will expire between 2010 and 2029. Management believes it is not more likely than not that these
subsidiaries will generate sufficient future taxable income in these states to realize the benefit of the net
operating  loss  carryforwards  and,  accordingly,  a  valuation  allowance  in  the  amount  of  $4.7  million  and
$4.4 million has been recorded at December 31, 2009 and December 31, 2008, respectively. The Company
generated state tax credits in 2008 and 2009 that will expire in 2018 and 2019, respectively, if not utilized.
The Company anticipates these credits will be fully utilized prior to their expiration date.

As of January 1, 2009, the Company had unrecognized tax benefits, including penalties and interest, of
$4.9 million ($3.4 million net of federal benefit) that, if recognized, would impact the Company’s effective
tax  rate.  As  of  December  31,  2009,  the  Company  had  unrecognized  tax  benefits,  including  penalties  and
interest,  of  $6.8  million  ($4.7  million  net  of  federal  benefit)  that,  if  recognized,  would  impact  the
Company’s effective tax rate. The unrecognized tax benefits that are not expected to be settled within the
next  12  months  are  included  in  other  liabilities  in  the  accompanying  consolidated  balance  sheet;
unrecognized tax benefits that are expected to be settled within the next 12 months are included in income
taxes payable.

The  Company’s  historical  accounting  policy  with  respect  to  interest  and  penalties  related  to  tax
uncertainties  has  been  to  classify  these  amounts  as  income  taxes,  and  the  Company  continued  this
classification upon the adoption of ‘‘Income Taxes Topic,’’ ASC 740. As of January 1, 2009, the total amount
of accrued interest and penalties related to uncertain tax positions recognized in the consolidated balance
sheet was $1.6 million ($1.2 million net of federal benefit). The total amount of penalties and interest, net
of federal benefit, related to tax uncertainties recognized in the statement of income for the period ended
December  31,  2009  was  $307  thousand.  The  total  amount  of  accrued  penalties  and  interest  related  to
uncertain  tax  positions  at  December  31,  2009  of  $2.0  million  ($1.6  million  net  of  federal  benefit)  is
included in the total unrecognized tax benefits described above.

70

WADDELL & REED FINANCIAL, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 2009, 2008 and 2007

The following table summarizes the Company’s reconciliation of unrecognized tax benefits, excluding

penalties and interest, for the year ended December 31, 2009:

Unrecognized
Tax Benefits

(in thousands)
3,332
$

1,064
636

(1)
(174)

4,857

Balance at January 1, 2009
Increases during the year:

Gross increases - tax positions in prior period
Gross increases - current-period tax positions

Decreases during the year:

Decreases due to settlements with taxing authorities
Decreases due to lapse of statute of limitations

Balance at December 31, 2009

$

In  the  ordinary  course  of  business,  many  transactions  occur  for  which  the  ultimate  tax  outcome  is
uncertain.  In  addition,  respective  tax  authorities  periodically  audit  our  income  tax  returns.  These  audits
examine  our  significant  tax  filing  positions,  including  the  timing  and  amounts  of  deductions  and  the
allocation of income among tax jurisdictions. In 2009, the Company settled three open tax years that were
undergoing audit by a state jurisdiction in which the Company operates. During 2008, the Company settled
five open tax years that were undergoing audit by a state jurisdiction in which the Company operates. The
Company also received notification of a favorable outcome on a tax position in which the Company had
previously considered partially uncertain, and therefore, had not previously recognized the full tax benefit.
During 2007, the Company settled six open tax years that were undergoing audit by a state jurisdiction in
which the Company operates. The 2006, 2007 and 2008 federal income tax returns are open tax years that
remain subject to potential future audit. The 2005 federal tax year also remains open to a limited extent
due to a capital loss carryback claim. State income tax returns for all years after 2005 and, in certain states,
income tax returns for 2005, are subject to potential future audit by tax authorities in the Company’s major
state tax jurisdictions.

The Company is currently being audited in three state jurisdictions. It is reasonably possible that the
Company will settle the audits in these jurisdictions within the next 12-month period. It is estimated that
the Company’s liability for unrecognized  tax benefits,  including penalties and  interest,  could  decrease by
approximately  $1.9  million  to  $3.3  million  ($1.3  million  to  $2.2  million  net  of  federal  benefit)  upon
settlement of these audits. Such settlements are not anticipated to have a significant impact on the results
of operations.

11. Pension Plan and Postretirement  Benefits Other  Than Pension

We  provide  a  non-contributory  retirement  plan  that  covers  substantially  all  employees  and  certain
vested employees of our former parent company (the ‘‘Pension Plan’’). Benefits payable under the Pension
Plan are based on employees’ years of service and compensation during the final ten years of employment.
We  also  sponsor  an  unfunded  defined  benefit  postretirement  medical  plan  that  covers  substantially  all
employees, including Waddell & Reed and Legend advisors. The medical plan is contributory with retiree
contributions  adjusted  annually.  The  medical  plan  does  not  provide  for  post  age  65  benefits  with  the
exception of a small group of employees  that were grandfathered when such plan was established.

71

WADDELL & REED FINANCIAL, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 2009, 2008 and 2007

A reconciliation of the funded status of these plans and the assumptions related to the obligations at

December 31, 2009, 2008 and 2007 follows:

Pension Benefits

Other
Postretirement Benefits

2009

2008

2007

2009

2008

2007

(in thousands)

Change in projected benefit
obligation:

Net benefit obligation at

beginning of year

Service cost
Interest  cost
Benefits  and expenses paid
Actuarial (gain) loss
Retiree  contributions

$

98,594
5,276
6,386
(11,692)
12,398
—

94,893
5,727
6,326
(6,553)
(1,799)
—

88,320
5,718
5,490
(3,690)
(945)
—

Net benefit obligation at end of

year

$ 110,962

98,594

94,893

5,205
371
343
(493)
362
157

5,945

3,975
296
262
(616)
1,126
162

5,205

4,174
292
244
(313)
(570)
148

3,975

The  accumulated  benefit  obligation  for  the  Pension  Plan  was  $94.9  million  and  $86.9  million  at

December 31, 2009 and 2008, respectively.

Pension Benefits

Other
Postretirement Benefits

2009

2008

2007

2009

2008

2007

(in thousands)

Change in plan assets:

Fair  value of  plan assets at

beginning of year

Actual  return on plan assets
Employer contributions
Retiree  contributions
Benefits  paid

Fair  value of plan assets at

$

78,020
15,223
10,000
—
(11,692)

109,822
(30,249)
5,000
—
(6,553)

end of year

$

91,551

78,020

Funded status at end of year

$ (19,411)

(20,574)

82,889
23,622
7,000
—
(3,689)

109,822

14,929

—
—
336
157
(493)

—

—
—
454
162
(616)

—

—
—
165
148
(313)

—

(5,945)

(5,205)

(3,975)

72

WADDELL & REED FINANCIAL, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 2009, 2008 and 2007

Pension Benefits

Other
Postretirement Benefits

2009

2008

2007

2009

2008

2007

(in thousands, except percentage data)

Amounts recognized in the statement of
financial position:

Noncurrent assets
Current liabilities
Noncurrent liabilities

$

-
-
(19,411)

Net amount recognized at end of year

$

(19,411)

-
-
(20,574)

(20,574)

14,929
-
-

14,929

-
(250)
(5,695)

-
(252)
(4,953)

-
(192)
(3,783)

(5,945)

(5,205)

(3,975)

Amounts not yet reflected in net periodic
benefit cost  and included in accumulated other
comprehensive income:
Transition obligation
Prior service cost
Accumulated gain (loss)

Accumulated other comprehensive income

$

(47)
(4,041)
(32,842)

(52)
(4,596)
(30,835)

(57)
(3,714)
4,792

-
(284)
(79)

-
(323)
283

-
(362)
1,489

(loss)

(36,930)

(35,483)

1,021

(363)

(40)

1,127

Cumulative employer contributions in excess

of  net periodic benefit cost

17,519

Net amount recognized at end of year

$

(19,411)

14,909

(20,574)

13,908

14,929

(5,582)

(5,165)

(5,102)

(5,945)

(5,205)

(3,975)

Weighted average assumptions used to
determine benefit obligation at December 31:

Discount rate
Rate of compensation increase

6.25%
3.86%

6.75%
(1)

6.75%
3.86%

6.25%

6.75%

6.75%

Not applicable

(1) Rate  of compensation increase was 0% for 2009, 2.5% for  2010 and 3.86% for 2011 and after.

The  discount  rate  assumptions  used  to  determine  the  postretirement  obligations  and  expense  were
based  on  the  Mercer  Bond  Model.  This  model  was  designed  by  Mercer  Human  Resource  Consulting  to
provide a means for plan sponsors to value the liabilities of their postretirement benefit plans. The Mercer
Bond Model calculates the yield on a theoretical portfolio of high-grade corporate bonds (rated ‘‘Aa’’ or
better) with cash flows that generally match our expected benefit payments. To the extent scheduled bond
proceeds  exceed  the  estimated  benefit  payments  in  a  given  period,  the  yield  calculation  assumes  those
excess  proceeds  are  reinvested  at  the  one-year  forward  rates  implied  by  the  Citigroup  Pension  Discount
Curve.

73

WADDELL & REED FINANCIAL, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 2009, 2008 and 2007

Our Pension Plan asset allocation at  December  31, 2009 and 2008  is as follows:

Plan assets by category

Cash
Equity securities:

Domestic
International
Debt securities
Gold bullion

Total

Percentage of
Plan Assets  at
December 31,  2009

Percentage of
Plan  Assets at
December 31,  2008

3%

21%
60%
-
16%

100%

14%

53%
7%
19%
7%

100%

The  primary  investment  objective  is  to  maximize  growth  of  the  Pension  Plan  assets  to  meet  the
projected  obligations  to  the  beneficiaries  over  a  long  period  of  time,  and  to  do  so  in  a  manner  that  is
consistent with the Company’s earnings strength and risk tolerance. Asset allocation is the most important
decision  in  managing  the  assets  and  it  is  reviewed  regularly.  The  asset  allocation  policy  considers  the
Company’s  financial  strength  and  long-term  asset  class  risk/return  expectations  since  the  obligations  are
long-term in nature. As of December 31, 2009, our Pension Plan assets were invested in our Asset Strategy
style, and our Plan assets are managed by our in-house investment professionals.

Asset  Strategy  invests  in  the  domestic  or  foreign  market  that  is  believed  to  offer  the  greatest
probability  of  return  or,  alternatively,  that  provides  the  highest  degree  of  safety  in  uncertain  times.  This
style  may  allocate  its  assets  among  stocks,  bonds  and  short-term  investments  and  since  the  allocation  is
dynamically  managed  and  able  to  take  advantage  of  opportunities  as  they  are  presented  by  the  market,
there  is  not  a  predetermined  asset  allocation.  Dependent  on  the  outlook  for  the  U.S.  and  global
economies,  our  investment  managers  make  top-down  allocations  among  stocks,  bonds,  cash,  precious
metals  and  currency  markets  around  the  globe.  After  determining  allocations,  we  seek  the  best
opportunities within each market. Derivative instruments play an important role in this style’s investment
process, to manage risk and maximize  stability of  the assets in  the portfolio.

At  December  31,  2009,  the  Plan  had  multiple  investment  concentrations  that  are  not  typical  of  a
classic pension plan, including a significant weighting of plan assets invested in equity securities, including
60% international equities, of which almost half was invested in Chinese equities. The Plan also had 16%
of  plan  assets  invested  in  gold  bullion.  During  2009,  the  Plan  also  had  a  significant  concentration  in
derivative instruments.

Risk  management  is  primarily  the  responsibility  of  the  investment  portfolio  manager,  who
incorporates it with their day-to-day research and management. Although investment flexibility is essential
to this style’s investment process, the Plan does not invest in a number of asset classes that are commonly
referred to as alternative investments, namely venture capital, private equity, direct real estate properties,
timber, or oil, gas or other mineral explorations or development programs or leases. The Plan also has a
number  of  specific  guidelines  that  serve  to  manage  investment  risk  by  placing  limits  on  net  securities
exposure and concentration of assets  within specific  companies  or industries.

74

WADDELL & REED FINANCIAL, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 2009, 2008 and 2007

We  determine  the  fair  value  of  our  plan  assets  using  broad  levels  of  inputs  as  defined  by  related
accounting standards and categorized as Level 1, Level 2 or Level 3, as previously defined in Note 4. The
following table summarizes our plan  assets as  of December 31, 2009:

Level 1

Level 2

Level 3

Total

(in thousands)

Equity securities:

Domestic
International

Fixed income securities:

Foreign bonds
Industrial bond
Mortgage-backed security

Gold  bullion

Total investment securities
Cash and other

Total

$

20,340
6,430

-
-
-
14,438

41,208

-
47,663

68
12
195
-

47,938

-
-

-
-
-
-

-

$

20,340
54,093

68
12
195
14,438

89,146
2,405

91,551

The international equity securities classification as Level 2 as of December 31, 2009 of $47.7 million is
due to the use of fair value pricing, triggered by the Standard & Poor’s 500 Index movement of more than
100  basis  points  on  the  valuation  date.  Without  this  change,  international  equity  securities  would  be
classified as Level 1 in the fair value  hierarchy.

The following table summarizes the activity of plan assets categorized as Level 3 for the year ended

December 31, 2009:

Balance at December 31, 2008
Purchases, issuances and settlements
Actual return on plan assets, sold during  the period
Proceeds from sales

Balance at December 31, 2009

Options

$

(in thousands)
(11)
262
(123)
(128)

$

-

The  7.75%  expected  long-term  rate  of  return  on  Pension  Plan  assets  reflects  management’s
expectations of long-term average rates of return on funds invested to provide for benefits included in the
projected benefit obligations. The Plan expects a relatively high return because of the types of investment
the portfolio incorporates, the success the portfolio managers have had with generating returns in excess of
passive management in those types of investments, and the past history of returns. The ability to use a high
concentration  of  equities,  especially  international  equities,  within  the  Plan’s  investment  policy  presents
portfolio  managers  the  opportunity  to  earn  higher  returns  than  other  investment  strategies  that  are
restricted  to  owning  lower  returning  assets  classes.  The  expected  return  is  based  on  the  outlook  for
inflation, fixed income returns and equity returns, while also considering historical returns, asset allocation
and investment strategy.

75

WADDELL & REED FINANCIAL, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 2009, 2008 and 2007

The components of net periodic pension and other postretirement costs and the assumptions related

to those costs consisted of the following  for the years ended December 31,  2009, 2008 and 2007:

Components of net periodic benefit

cost:
Service cost
Interest cost
Expected return on plan assets
Actuarial (gain) loss amortization
Prior service cost amortization
Transition obligation amortization

Net periodic benefit cost

Pension  Benefits

Other
Postretirement  Benefits

2009

2008

2007

2009

2008

2007

(in thousands)

$

5,276
6,387
(6,428)
1,595
555
5

$

7,390

5,727
6,326
(8,614)
—
555
5

3,999

5,718
5,490
(6,442)
808
436
5

6,015

371
343
—
—
39
—

753

296
262
—
(80)
39
—

517

292
244
—
(39)
38
—

535

The  estimated  net  loss,  prior  service  cost  and  transition  obligation  for  the  Pension  Plan  that  will  be
amortized  from  accumulated  other  comprehensive  income  into  net  periodic  benefit  cost  in  2010  are
$1.8  million,  $555  thousand  and  $5  thousand,  respectively.  The  estimated  prior  service  cost  for  the
postretirement  medical  plan  that  will  be  amortized  from  accumulated  other  comprehensive  income  into
net periodic benefit cost in 2010 is $46  thousand.

Pension  Benefits

Other
Postretirement  Benefits

2009

2008

2007

2009

2008

2007

Weighted average assumptions used to
determine net periodic benefit cost for
the years ended December 31:

Discount rate
Expected return on plan assets
Rate of compensation increase

6.75%
7.75%
(1)

6.75%
7.75%
3.86%

6.00%
7.75%
3.86%

6.75

6.75%

6.00%

Not applicable
Not applicable

(1) Rate of compensation increase  was 0% for  2009, 2.5% for  2010  and  3.86% for  2011 and after.

76

WADDELL & REED FINANCIAL, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 2009, 2008 and 2007

We  expect the following benefit payments to be paid which reflect future service, as appropriate:

2010
2011
2012
2013
2014
2015 through 2019

Pension
Benefits

Other
Postretirement
Benefits

$

(in thousands)
4,581
7,187
6,971
7,600
9,806
52,320

$

88,465

258
332
388
438
447
2,599

4,462

Our policy with respect to funding the Pension Plan is to fund at least the minimum required by the
Employee Retirement Income Security Act of 1974, as amended, and not more than the maximum amount
deductible for tax purposes. All contributions made to the Pension Plan for 2009 and 2008 were voluntary.
We  anticipate  that  our  2010  contribution  to  our  Pension  Plan  will  be  made  from  cash  generated  from
operations and will be in the range from $7.0 to $10.0 million, $5.0 million of which was contributed during
January 2010.

All  Company  contributions  to  other  postretirement  medical  benefits  are  voluntary,  as  the
postretirement  medical  plan  is  not  funded  and  is  not  subject  to  any  minimum  regulatory  funding
requirements.  The  contributions  for  each  year  represent  claims  paid  for  medical  expenses,  and  we
anticipate making the 2010 expected contribution with cash generated from operations. Contributions by
participants  to  the  postretirement  plan  were  $157  thousand  and  $162  thousand  for  the  years  ended
December 31, 2009 and 2008, respectively.

For measurement purposes, the initial health care cost trend rate was 9% for 2009 and 10% for 2008
and  2007.  The  health  care  cost  trend  rate  reflects  anticipated  increases  in  health  care  costs.  The  initial
assumed growth rate of 9% for 2009 is assumed to gradually decline over the next four years to a rate of
5% in the fourth year. The effect of a 1% annual increase in assumed cost trend rates would increase the
December  31,  2009  accumulated  postretirement  benefit  obligation  by  approximately  $612  thousand,  and
the aggregate of the service and interest cost components of net periodic postretirement benefit cost for
the year ended December 31, 2009 by approximately $105 thousand. The effect of a 1% annual decrease in
assumed  cost  trend  rates  would  decrease  the  December  31,  2009  accumulated  postretirement  benefit
obligation by approximately $531 thousand, and the aggregate of the service and interest cost components
of  net  periodic  postretirement  benefit  cost  for  the  year  ended  December  31,  2009  by  approximately
$89 thousand.

We  also  sponsor  the  Waddell  &  Reed  Financial,  Inc.  Supplemental  Executive  Retirement  Plan,  as
amended  and  restated  (the  ‘‘SERP’’),  a  non-qualified  deferred  compensation  plan  covering  eligible
employees. The SERP provides certain benefits for Company officers that the Pension Plan is prevented
from providing because of compensation  and benefit limits in the  Internal Revenue Code.

The  SERP  was  adopted  to  supplement  the  annual  pension  paid  to  certain  senior  executive  officers.
Each  calendar  year,  the  Compensation  Committee  of  the  Board  of  Directors  (the  ‘‘Compensation

77

WADDELL & REED FINANCIAL, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 2009, 2008 and 2007

Committee’’) credits participants’ SERP accounts with (i) an amount equal to 4% of the executive’s base
salary, less the amount of the maximum employer matching contribution available under our 401(k) plan,
and  (ii)  a  non-formula  award,  if  any,  as  determined  by  the  Compensation  Committee  in  its  discretion.
There  were  no  discretionary  awards  made  to  participants  during  2009.  Additionally,  each  calendar  year,
participants’  accounts  are  credited  (or  charged)  with  an  amount  equal  to  the  performance  of  certain
hypothetical  or  investment  vehicles  since  the  last  preceding  year.  Upon  a  participant’s  separation,  or  at
such other time based on a pre-existing election by a participant, benefits accumulated under the SERP are
payable  in  installments  or  in  a  lump  sum.  As  of  December  31,  2009  and  2008,  the  aggregate  liability  to
participants was $3.6 million and $3.5  million, respectively.

At December 31, 2009, the accrued pension and postretirement liability recorded on the balance sheet
was  comprised  of  accrued  pension  costs  of  $19.4  million,  a  liability  for  postretirement  benefits  in  the
amount of $5.7 million and an accrued liability for SERP benefits of $3.6 million. The current portion of
postretirement  liability  of  $0.3  million  is  included  in  other  current  liabilities  on  the  balance  sheet.  At
December  31,  2008,  the  accrued  pension  and  postretirement  liability  recorded  on  the  balance  sheet  was
comprised of accrued pension costs of $20.6 million, an accrued liability for SERP benefits of $3.5 million
and  a  liability  for  postretirement  benefits  in  the  amount  of  $5.0  million.  The  current  portion  of
postretirement liability of $0.3 million  is included in other  current liabilities on the balance sheet.

12. Employee Savings Plan

We sponsor a defined contribution plan that qualifies under Section 401(k) of the Internal Revenue
Code to provide retirement benefits to substantially all of our employees following the completion of an
eligibility  period.  As  allowed  under  Section  401(k),  the  plan  provides  tax-deferred  salary  deductions  for
eligible employees. Our matching contributions to the plan for the years ended December 31, 2009, 2008
and 2007 were $1.6 million, $4.0 million  and $3.7 million, respectively.

13. Stockholders’ Equity

Earnings per Share

For the years ended December 31, 2009, 2008 and 2007, earnings per share were computed as follows:

2009

2008

2007

(in thousands, except per share amounts)

Net income

$

105,505

Weighted average shares outstanding — basic
Dilutive potential shares from stock options

Weighted average shares outstanding — diluted

Earnings per share:

Basic
Diluted

85,484
60

85,544

1.23
1.23

$
$

96,163

85,761
352

86,113

1.12
1.12

125,497

83,975
724

84,699

1.49
1.48

Effective  January  1,  2009,  we  adopted  ‘‘Earnings  Per  Share  Topic,’’  ASC  260.  This  standard  provides
that unvested share-based payment awards that contain nonforfeitable rights to dividends are considered
to be participating securities and must be included in the computation of earnings per share pursuant to
the  two-class  method.  As  required  upon  adoption,  we  retrospectively  adjusted  prior  year  earnings  per

78

WADDELL & REED FINANCIAL, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 2009, 2008 and 2007

share data to conform to the provisions of this standard. Stock options are included in the calculation of
diluted earnings per share using the treasury  stock  method.

Anti-dilutive Securities

Options  to  purchase  777  thousand  shares,  688  thousand  shares  and  659  thousand  shares  of  Class  A
common stock (‘‘common stock’’) were excluded from the diluted earnings per share calculation for years
ended December 31, 2009, 2008 and 2007, respectively, because they  were  anti-dilutive.

Dividends

We declared dividends on our common stock of $0.76 per share, $0.76 per share and $0.68 per share
for the years ended December 31, 2009, 2008 and 2007, respectively. As of December 31, 2009 and 2008,
other  current  liabilities  included  $16.3  million  and  $16.1  million,  respectively,  for  dividends  payable  to
stockholders.

Common Stock Repurchases

The  Board  of  Directors  has  authorized  the  repurchase  of  our  common  stock  in  the  open  market
and/or private purchases. The acquired shares may be used for corporate purposes, including shares issued
to  employees  in  our  stock-based  compensation  programs.  There  were  1,870,034  shares,  3,779,953  shares
and  2,584,216  shares  repurchased  in  the  open  market  or  privately  during  the  years  ended  December  31,
2009,  2008  and  2007,  respectively,  which  includes  327,301  shares,  430,145  shares  and  234,162  shares
repurchased from employees who elected to tender shares to cover their minimum tax withholdings with
respect to vesting of stock awards during the years ended December 31, 2009, 2008 and 2007, respectively.

14. Share-Based Compensation

The Company has three stock-based compensation plans: the Company 1998 Stock Incentive Plan, as
amended and restated (the ‘‘SI Plan’’), the Company 1998 Executive Stock Award Plan, as amended and
restated (the ‘‘ESA Plan’’) and the Company 1998 Non-Employee Director Stock Award Plan, as amended
and restated (the ‘‘NED Plan’’) (collectively, the ‘‘Stock  Plans’’).

The  SI  Plan  allows  us  to  grant  equity  compensation  awards,  including,  among  other  awards,
non-qualified  stock  options  and  nonvested  stock  as  part  of  our  overall  compensation  program  to  attract
and retain key personnel and encourage a greater personal financial investment in the Company. All of the
Stock  Plans  also  allow  us  to  grant  non-qualified  stock  options  and/or  nonvested  stock  to  promote  the
long-term growth of the Company. A maximum of 30,000,000 shares of common stock are authorized for
issuance under the SI Plan. A maximum of 3,750,000 and 1,200,000 shares of common stock are authorized
for issuance under the ESA Plan and NED Plan, respectively. In total, 11,834,808 shares of common stock
are  available  for  issuance  as  of  December  31,  2009  under  these  plans.  In  addition,  we  make  incentive
payments under the Company 2003 Executive Incentive Plan, as amended and restated (the ‘‘EIP’’) in the
form  of  cash,  stock  options,  nonvested  stock  or  a  combination  thereof.  Incentive  awards  paid  under  the
EIP in the form of stock options or nonvested stock are issued out of shares reserved for issuance under
the SI and ESA Plans. Generally, shares of common stock covered by terminated, surrendered or cancelled
options, by forfeited nonvested stock, or by the forfeiture of other awards that do not result in issuance of
shares of common stock are again available for awards under the plan from which they were terminated,
surrendered, cancelled or forfeited.

79

WADDELL & REED FINANCIAL, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 2009, 2008 and 2007

Under  our  Stock  Plans,  the  exercise  price  of  a  stock  option  is  equal  to  the  closing  market  price  of
Company common stock on the date of grant. The maximum term of non-qualified options granted under
the SI Plan is ten years and two days and the options generally vest in 331⁄3% increments on the second,
third  and  fourth  anniversaries  of  the  grant  date.  The  maximum  term  of  non-qualified  options  granted
under the ESA Plan and NED Plan is 11 years and the options generally vest 10% each year, beginning on
the  first  anniversary  of  the  grant  date.  Our  Stock  Plans  include  a  Stock  Option  Restoration  Program
feature (the ‘‘SORP’’) that allows, on the first trading day of August, a holder to pay the exercise price on
vested in-the-money options by surrendering common stock of the Company that has been owned for at
least six months. This feature also permits a holder exercising an option to be granted new options in an
amount  equal  to  the  number  of  common  shares  used  to  satisfy  both  the  exercise  price  and  withholding
taxes  due  upon  exercise.  New  options  are  granted  with  an  expiration  date  equal  to  that  of  the  original
option and vest six months after the grant date. The SORP results in a net issuance of shares of common
stock  and  fewer  stock  options  outstanding.  We  receive  a  current  income  tax  benefit  for  stock  option
exercises.

Nonvested  stock  awards  are  valued  on  the  date  of  grant,  have  no  purchase  price  and  generally  vest
over four years in 331⁄3% increments on the second, third and fourth anniversaries of the grant date. The
Company  also  issues  nonvested  stock  awards  to  our  financial  advisors  (our  sales  force)  who  are
independent  contractors.  These  awards  have  the  same  terms  as  awards  issued  to  employees;  however,
changes  in  the  Company’s  share  price  result  in  variable  compensation  expense  over  the  vesting  period.
Under  the  Stock  Plans,  nonvested  shares  are  forfeited  upon  the  termination  of  employment  with  the
Company  or  service  on  the  Board,  dependent  upon  the  circumstances  of  termination.  Except  for
restrictions  placed  on  the  transferability  of  nonvested  stock,  holders  of  nonvested  stock  have  full
stockholders’  rights  during  the  term  of  restriction,  including  voting  rights  and  the  rights  to  receive  cash
dividends.

(a) Stock Options

A  summary  of  stock  option  activity  and  related  information  for  the  year  ended  December  31,  2009

follows:

Outstanding at December 31, 2008
Granted
Exercised
Granted in restoration
Exercised in restoration
Terminated/Canceled

Outstanding at December 31, 2009

Exercisable at December 31, 2009

Weighted
average
exercise
price

23.44
—
17.00
28.01
26.76
19.66

30.65

30.67

Options

2,021,844
—
(831,600)
6,502
(6,793)
(292,450)

897,503

891,802

$

$

$

Weighted
average
remaining
contractual term
(in years)

1.40

1.12

1.12

80

WADDELL & REED FINANCIAL, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 2009, 2008 and 2007

The aggregate intrinsic value of outstanding options and exercisable options as of December 31, 2009
was $1.6 million. The total intrinsic value (on date of exercise) of options exercised during the years ended
December  31,  2009,  2008  and  2007  was  $7.3  million,  $9.4  million  and  $31.9  million,  respectively.  The
related income tax benefit recognized was $2.5 million, $3.3 million and $11.6 million for the years ended
December 31, 2009, 2008 and 2007, respectively.

SORP options with vesting periods of six months were the only options granted during 2009, 2008 and
2007.  Compensation  expense  related  to  options  issued  under  the  SORP  of  $90  thousand,  $217  thousand
and $19 thousand was recorded for the  years  ended December 31, 2009, 2008 and  2007, respectively.

The weighted average fair value of options granted during the years ended December 31, 2009, 2008
and 2007 were $8.68, $5.47 and $2.76, respectively. The grant date fair value of options granted has been
calculated using a Black-Scholes option-pricing model with assumptions as  follows:

Dividend yield
Risk-free interest rate
Expected volatility
Expected life (in years)

(b) Nonvested Stock

2009

2008

2007

2.71%
0.88%
64.90%
1.79

2.24%
2.05%
32.10%
1.89

2.70%
4.57%
24.50%
1.21

A summary of nonvested share activity and related fair value for the year ended December 31, 2009

follows:

Nonvested at December 31, 2008
Granted
Vested
Forfeited

Nonvested at December 31, 2009

Nonvested
Stock Shares

3,562,598
1,990,060
(1,094,007)
(22,807)

4,435,844

$

Weighted
Average
Grant Date
Fair Value

$

25.92
21.24
23.60
23.42

24.40

For the years ended December 31, 2009, 2008 and 2007, compensation expense related to nonvested
stock  totaled  $30.5  million,  $29.0  million  and  $23.7  million,  respectively.  In  2009,  we  also  recognized
compensation  expense  of  $400  thousand  related  to  nonvested  stock  that  was  immediately  vested  for
employees in connection with the divestiture of our investment in ACF. These costs are included in general
and  administrative  expenses  in  the  consolidated  statement  of  income.  In  2008,  we  recognized
$795  thousand  related  to  nonvested  stock  that  was  immediately  vested  under  the  voluntary  separation
program,  discussed  in  Note  7  and  included  in  general  and  administrative  expense  in  the  consolidated
statement of income.

The related income tax benefit was $11.2 million, $10.5 million and $8.6 million for the years ended
December  31,  2009,  2008  and  2007,  respectively,  which  may  be  recognized  upon  vesting.  As  of

81

WADDELL & REED FINANCIAL, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 2009, 2008 and 2007

December 31, 2009, the remaining unamortized expense of $73.0 million is expected to be recognized over
a weighted average period of 2.5 years.

The total fair value of shares vested (at vest date) during the years ended December 31, 2009, 2008
and 2007 was $23.3 million, $40.0 million and $21.0 million, respectively. The Company permits employees
the right to tender a portion of their vested shares to the Company to satisfy the minimum tax withholding
obligations  of  the  Company  with  respect  to  vesting  of  the  shares.  During  2010,  we  expect  to  repurchase
approximately  435,000  shares  from  employees  who  elect  to  tender  shares  to  cover  their  minimum  tax
withholdings.

For nonvested stock awards granted prior to the adoption of ‘‘Compensation — Stock Compensation
Topic,’’  ASC  718,  the  Company  will  continue  to  recognize  compensation  expense  over  the  contractual
vesting period. Had compensation expense for nonvested stock awards issued prior to January 1, 2006 been
determined  based  on  the  date  a  participant  first  becomes  eligible  for  retirement,  the  Company’s  net
income would have been increased by $66 thousand for the year ended December 31, 2009, increased by
$372 thousand for the year ended December 31, 2008 and decreased by $45 thousand for the year ended
December 31, 2007.

15. Uniform Net Capital Rule Requirements

Three  of  our  subsidiaries,  Waddell  &  Reed,  Inc.  (‘‘W&R’’),  Legend  Equities  Corporation  (‘‘LEC’’),
and  Ivy  Funds  Distributor,  Inc.  (‘‘IFDI’’)  are  registered  broker/dealers  and  members  of  the  Financial
Industry  Regulatory  Authority.  Broker/dealers  are  subject  to  the  SEC’s  Uniform  Net  Capital  Rule
(Rule  15c3-1),  which  requires  the  maintenance  of  minimum  net  capital  and  requires  that  the  ratio  of
aggregate indebtedness to net capital, both as defined, shall not exceed 15.0 to 1.0. The primary difference
between net capital and stockholders’ equity is the non-allowable assets that are excluded from net capital.

A  broker/dealer  may  elect  not  to  be  subject  to  the  Aggregate  Indebtedness  Standard  of
paragraph (a)(1)(i) of Rule 15c3-1, in which case net capital must exceed the greater of $250 thousand or
2%  of  aggregate  debit  items  computed  in  accordance  with  the  Formula  for  Determination  of  Reserve
Requirements  for  broker/dealers.  W&R  made  this  election  and  thus  is  not  subject  to  the  aggregate
indebtedness  ratio as of December 31, 2009 or 2008.

Net capital and aggregated indebtedness information for our broker/dealer subsidiaries is presented in

the following table as of December 31, 2009 and 2008 (in thousands):

Net capital
Required capital

Excess of required capital

Ratio of aggregate

indebtedness to net
capital

W&R

$

$

21,579
250

21,329

Not
applicable

2009

LEC

1,948
229

1,719

IFDI

W&R

17,093
2,089

15,004

7,494
250

7,244

2008

LEC

2,148
172

1,976

IFDI

25,108
1,298

23,810

1.76 to 1.0

1.83  to  1.0

Not
applicable

1.20 to 1.0

0.78 to 1.0

82

WADDELL & REED FINANCIAL, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 2009, 2008 and 2007

16. Rental Expense and Lease Commitments

We  lease  our  home  office  buildings,  certain  sales  and  other  office  space  and  equipment  under
long-term operating leases. Rent expense was $22.0 million, $20.1 million and $18.6 million, for the years
ended  December  31,  2009,  2008  and  2007,  respectively.  Future  minimum  rental  commitments  under
non-cancelable operating leases are as follows (in thousands):

2010
2011
2012
2013
2014
Thereafter

$

$

18,440
15,738
13,245
8,594
5,424
11,393

72,834

New  leases  are  expected  to  be  executed  as  existing  leases  expire.  Thus,  future  minimum  lease

commitments are not expected to be  less than those  in 2009.

17. Related Party Transactions

We earn investment management fees from the Funds for which we also act as an investment adviser,
pursuant to an investment management agreement with each Fund. In addition, we have agreements with
the Funds pursuant to Rule 12b-1 under the Investment Company Act of 1940, as amended, pursuant to
which distribution and service fees are collected from the Funds for distribution of mutual fund shares, for
costs  such  as  advertising  and  commissions  paid  to  broker/dealers,  and  for  providing  ongoing  services  to
shareholders of the Funds and/or maintaining shareholder accounts. We also earn service fee revenues by
providing  various  services  to  the  Funds  and  their  shareholders  pursuant  to  a  shareholder  servicing
agreement  with  each  Fund  (except  the  Ivy  Funds  VIP)  and  an  accounting  service  agreement  with  each
Fund. Certain of our officers and directors are also officers, directors and/or trustees for the various Funds
for which we act as an investment adviser. These agreements are approved or renewed on an annual basis
by each Fund’s board of directors/trustees, including a majority of the disinterested members. Funds and
separate accounts receivable includes amounts due from the Funds  for aforementioned services.

18. Contingencies

The Company is involved from time to time in various legal proceedings, regulatory investigations and
claims incident to the normal conduct of business, which may include proceedings that are specific to us
and  others  generally  applicable  to  the  business  practices  within  the  industries  in  which  we  operate.  A
substantial legal liability or a significant regulatory action against us could have an adverse effect on our
business, financial condition and on the results of operations in  a  particular quarter or year.

Michael E. Taylor, Kenneth B. Young, individuals, on behalf of themselves individually and on behalf of
others similarly situated v. Waddell & Reed, Inc., a Delaware Corporation; Waddell & Reed Financial, Inc., a
Delaware  Corporation;  Waddell  &  Reed  Development,  Inc.,  a  Delaware  Corporation;  Waddell  &  Reed
Financial Advisors, a fictitious business name; and DOES 1 through 10 inclusive; Case No. 09-CV-2909 DMS
WVG; in the United States District Court  for the Southern District  of California.

In an action filed December 28, 2009, the Company, along with various of its affiliates, were sued in an
individual action, class action and Fair Labor Standards Act (‘‘FLSA’’) nationwide collective action by two

83

WADDELL & REED FINANCIAL, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 2009, 2008 and 2007

former advisors asserting misclassification of financial advisers as independent contractors. Plaintiffs assert
claims  under  the  FLSA  for  minimum  wages  and  overtime  wages,  and  under  California  Labor  Code
Statutes  for  timely  pay  wages,  minimum  wages,  overtime  compensation,  meal  periods,  reimbursement  of
losses  and  business  expenses  and  itemized  wage  statements  and  a  claim  for  Unfair  Business  Practices
under  §17200  of  the  California  Business  &  Professions  Code.  Plaintiffs  seek  declaratory  and  injunctive
relief and monetary damages. As yet, no responsive pleading has been filed, but the Company intends to
vigorously contest plaintiffs’ claims.

In the opinion of management, the ultimate resolution and outcome of this matter is uncertain. At this
stage  of  the  litigation,  the  Company  is  unable  to  estimate  the  expense  or  exposure,  if  any,  that  it  may
represent. The ultimate resolution of this matter, or an adverse determination against the Company, could
have  a  material  adverse  impact  on  the  financial  position  and  results  of  operations  of  the  Company.
However, this possible impact is unknown and not reasonably determinable; therefore, no liability has been
recorded  in the consolidated financial statements.

19. Selected Quarterly Information (Unaudited)

2009

Total revenues
Net income
Earnings per share:

Basic
Diluted

2008

Total revenues
Net income
Earnings per share:

Basic
Diluted

Quarter

First

Second

Third

Fourth

(in thousands)

176,672
15,466 (1)

199,628
23,374 (2)

217,976
33,413 (3)

244,813
33,252

0.18
0.18

0.27
0.27

Quarter

0.39
0.39

0.39
0.39

First

Second

Third

Fourth

(in thousands)

234,069
28,341

0.33
0.33

252,783
35,187

0.41
0.40

241,224
33,365

0.39
0.39

191,044

(730) (4)

(0.01)
(0.01)

$

$
$

$

$
$

(1) Includes a pre-tax charge of $3.7 million ($2.3 million net of tax) to reflect the ‘‘other than temporary’’
decline in value of certain of the Company’s investments in affiliated mutual funds as the fair value of
these investments had been below cost  for an  extended period.

(2) Includes  a  pre-tax  charge  of  $548  thousand  ($395  thousand  net  of  tax)  for  severance  and  other

transaction costs in connection with the  divestiture of our investment in ACF.

(3) Includes  a  pre-tax  charge  of  $543  thousand  ($423  thousand  net  of  tax)  for  severance  and  other
transaction  costs  in  connection  with  the  divestiture  of  our  investment  in  ACF;  and  tax  benefits  of

84

WADDELL & REED FINANCIAL, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 2009, 2008 and 2007

$1.6 million related to carrying back a portion of the capital loss generated by the divestiture of our
investment in ACF to fully offset capital gains  generated during the  three year carryback period.

(4) Includes a pre-tax charge of $16.5 million ($10.5 million net of tax) for restructuring charges consisting
primarily  of  severance  costs  associated  with  our  voluntary  separation  program  as  well  as  costs
associated  with  terminating  various  projects  under  development;  a  charge  of  $7.2  million  (not
deductible  for  income  tax  purposes)  to  recognize  the  impairment  of  goodwill  associated  with  ACF;
additional amortization of our deferred sales commission asset of $6.5 million ($4.1 million net of tax)
due to significant asset redemption activity and our review of the recoverability of our deferred sales
commission  asset;  and  a  pre-tax  charge  of  $2.1  million  ($1.4  million  net  of  tax)  related  to  the
settlement of miscellaneous litigation and other matters. These charges were offset by the reversal of
bonus  accruals of $7.9 million ($5.1 million  net of tax)  to  reflect lower annual awards.

85

WADDELL & REED FINANCIAL, INC.

Index to Exhibits

Exhibit
No.

Exhibit  Description

3.1

3.2

4.1

4.2

4.3

4.4

4.5

4.6

Restated Certificate of Incorporation of Waddell & Reed Financial, Inc. Filed as Exhibit 3.1
to the Company’s Quarterly Report on Form 10-Q, File No. 333-43687, for the quarter ended
June 30, 2006 and incorporated herein by reference.

Amended and Restated Bylaws of Waddell & Reed Financial, Inc. Filed as Exhibit 3.1 to the
Company’s  Current  Report  on  Form  8-K,  File  No.  333-43687,  filed  September  17,  2008  and
incorporated herein by reference.

Specimen  of  Class  A  Common  Stock  Certificate,  par  value  $0.01  per  share.  Filed  as
Exhibit 4.1 to the Company’s Registration Statement on Form S-1/A, File No. 333-43687, on
February 27, 1998 and incorporated herein by reference.

Certificate of Designation, Preferences and Rights of Series B Junior Participating Preferred
Stock of Waddell & Reed Financial, Inc., as filed on April 9, 2009 with the Secretary of State
of the State of Delaware. Filed as Exhibit 4.1 to the Company’s Current Report on Form 8-K,
File No. 333-43687, on April 10, 2009 and incorporated herein  by reference.

Rights Agreement, dated as of April 28, 1999, by and between Waddell & Reed Financial, Inc.
and  Computershare  Trust  Company,  N.A.,  as  successor  to  First  Chicago  Trust  Company  of
New York, which includes the Certificate of Designation, Preferences and Rights of Series A
Junior  Participating  Preferred  Stock  of  the  Company,  as  filed  on  May  13,  1999  with  the
Secretary of State of Delaware, as Exhibit A and the form of Rights Certificate as Exhibit B.
Filed as Exhibit 4 to the Company’s Quarterly Report on Form 10-Q, File No. 001-13913, for
the quarter ended June 30, 1999 and  incorporated herein by reference.

First Amendment to Rights  Agreement, dated as of February  14, 2001, by and between
Waddell & Reed Financial, Inc. and Computershare Trust Company,  N.A., as successor to
First Chicago Trust Company of New York. Filed as  Exhibit 4.4  to  the Company’s Annual
Report on Form 10-K, File No. 001-13913,  for the year ended  December 31, 2000 and
incorporated herein by reference.

Rights Agreement, dated as of April 8, 2009, by and between Waddell & Reed Financial, Inc.
and  Computershare  Trust  Company,  N.A.,  which  includes  the  Certificate  of  Designation,
Preferences and Rights of Series A Junior Participating Preferred Stock of the Company, as
filed on April 9, 2009 with the Secretary of State of Delaware, as Exhibit A and the form of
Rights  Certificate  as  Exhibit  B.  Filed  as  Exhibit  4.2  to  the  Company’s  Current  Report  on
Form 8-K, File No. 333-43687, on April 10,  2009 and  incorporated herein by reference.

Indenture, dated as of January 18, 2001, by and between Waddell & Reed Financial, Inc. and
The Bank of New York Mellon Trust Company, National Association, as successor in interest
to  JPMorgan  Chase  Bank,  National  Association.  Filed  as  Exhibit  4.1(a)  to  the  Company’s
Current  Report  on  Form  8-K,  File  No.  001-13913,  on  February  5,  2001  and  incorporated
herein by reference.

86

Exhibit
No.

4.7

4.8

4.9

10.1

10.2

10.3

10.4

WADDELL & REED FINANCIAL, INC.

Index to Exhibits

Exhibit  Description

First Supplemental Indenture, dated as of January 18, 2001 by and between Waddell & Reed
Financial, Inc. and The Bank of New York Mellon Trust Company,  National Association, as
successor  in  interest  to  JPMorgan  Chase  Bank,  National  Association,  including  the  form  of
the  7.50%  notes  due  January  2006  as  Exhibit  A.  Filed  as  Exhibits  4.1(b)  and  4.2  to  the
Company’s  Current  Report  on  Form  8-K,  File  No.  333-43687,  on  February  5,  2001  and
incorporated herein by reference.

Second  Supplemental  Indenture,  dated  as  of  January  13,  2006,  between  Waddell  &  Reed
Financial, Inc. and The Bank of New York Mellon Trust Company,  National Association, as
successor in interest to JP Morgan Trust Company, National Association, as trustee, and the
form  of  the  Global  Note  for  the  Company’s  5.60%  Notes  due  2011  as  Exhibit  A.  Filed  as
Exhibits 4.1 and 4.2 to the Company’s Current Report on Form 8-K, File No. 333-43687, on
January 13, 2006 and incorporated herein by reference.

Form  of  Indenture  to  be  used  in  connection  with  the  issuance  of  the  Subordinated  Debt
Securities.  Filed  as  Exhibit  4.7  to  the  Company’s  Form  S-3/A,  File  No.  333-43682,  on
September 7, 2000 and incorporated herein by reference.

General  Agent  Contract,  dated  as  of  October  20,  2000,  by  and  among  Nationwide  Life
Insurance  Company,  Nationwide  Life  and  Annuity  Insurance  Company  and  Waddell  &
Reed,  Inc.  and  its  affiliated  insurance  companies.  Filed  as  Exhibit  10.5  to  the  Company’s
Annual Report on Form 10-K, File No. 001-13913, for the year ended December 31, 2000 and
incorporated herein by reference.

Administrative Services Agreement, dated as of October 20, 2008, by and among Nationwide
Life  Insurance  Company,  Nationwide  Life  and  Annuity  Insurance  Company  and  Waddell  &
Reed,  Inc.  and  its  affiliated  insurance  companies.  Filed  as  Exhibit  10.2  to  the  Company’s
Annual Report on Form 10-K, File No. 333-43687, for the year ended December 31, 2008 and
incorporated herein by reference.

Fund Participation Agreement, dated as of December 1, 2000, by and among Nationwide Life
Insurance  Company  and/or  Nationwide  Life  and  Annuity  Insurance  Company,  Waddell  &
Reed  Services  Company  and  Waddell  &  Reed,  Inc.  Filed  as  Exhibit  10.6  to  the  Company’s
Annual Report on Form 10-K, File No. 001-13913, for the year ended December 31, 2000 and
incorporated herein by reference.

Fund Participation Agreement, dated as of September 19, 2003, by and among Minnesota Life
Insurance  Company,  Waddell  &  Reed,  Inc.  and  Ivy  Funds  VIP.  Filed  as  Exhibit  10.3  to  the
Company’s  Annual  Report  on  Form  10-K,  File  No.  333-43687,  for  the  year  ended
December 31, 2007 and incorporated  herein by  reference.

87

Exhibit
No.

10.5

10.6

10.7

10.8

10.9

10.10

10.11

10.12

10.13

WADDELL & REED FINANCIAL, INC.

Index to Exhibits

Exhibit  Description

Variable  Products  Distribution  Agreement,  dated  as  of  December  12,  2003,  by  and  among
Minnesota  Life  Insurance  Company,  Securian  Financial  Services,  Inc.  and  Waddell  &
Reed,  Inc.  and  its  affiliated  insurance  companies.  Filed  as  Exhibit  10.4  to  the  Company’s
Annual Report on Form 10-K, File No. 333-43687, for the year ended December 31, 2004 and
incorporated herein by reference.

Waddell & Reed Financial, Inc. 1998 Stock Incentive Plan, as amended and restated. Filed as
Exhibit 10.6 to the Company’s Annual Report on Form 10-K, File No. 333-43687, for the year
ended December 31, 2008 and incorporated herein by reference.*

Waddell & Reed Financial, Inc. 1998 Executive Stock Award Plan, as amended and restated.
Filed as Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q, File No. 333-43687,
for the quarter ended September 30, 2005  and  incorporated  herein  by reference.*

Waddell & Reed Financial, Inc. 1998 Non-Employee Director Stock Award Plan, as amended
and  restated.  Filed  as  Exhibit  10.3  to  the  Company’s  Quarterly  Report  on  Form  10-Q,  File
No.  333-43687,  for  the  quarter  ended  September  30,  2005  and  incorporated  herein  by
reference.*

Credit  Agreement,  dated  as  of  October  6,  2008,  by  and  among  Waddell  &  Reed
Financial,  Inc.,  the  Lenders,  Bank  of  America,  N.A.  and  Bank  of  America  Securities  LLC.
Filed as Exhibit 10.1 to the Company’s Current Report on Form 8-K, File No. 333-43687, on
October 6, 2008 and incorporated herein by  reference.

Credit  Agreement,  dated  as  of  October  5,  2009,  by  and  among  Waddell  &  Reed
Financial,  Inc.,  the  Lenders,  Bank  of  America,  N.A.  and  Bank  of  America  Securities  LLC.
Filed as Exhibit 10.1 to the Company’s Current Report on Form 8-K, File No. 333-43687, on
October 7, 2009 and incorporated herein by  reference.

Fixed Rate Promissory Note for Multiple Loans, dated as of August 15, 2000, by and between
Waddell  &  Reed  Financial,  Inc.  and  Chase  Manhattan  Bank.  Filed  as  Exhibit  10.15  to  the
Company’s  Annual  Report  on  Form  10-K,  File  No.  001-13913,  for  the  year  ended
December 31, 2000 and incorporated  herein by  reference.

Waddell  &  Reed  Financial,  Inc.  Supplemental  Executive  Retirement  Plan,  as  amended  and
restated.  Filed  as  Exhibit  10.11  to  the  Company’s  Annual  Report  on  Form  10-K,  File
No. 333-43687, for the year ended December 31, 2008 and incorporated herein by reference.*

Waddell  &  Reed  Financial,  Inc.  2003  Executive  Incentive  Plan,  as  amended  and  restated.
Filed as Exhibit 10.1 to the Company’s Current Report on Form 8-K, File No. 333-43687, on
April 11, 2008 incorporated herein by reference.*

88

Exhibit
No.

10.14

10.15

10.16

10.17

10.18

10.19

10.20

10.21

10.22

10.23

10.24

10.25

WADDELL & REED FINANCIAL, INC.

Index to Exhibits

Exhibit  Description

Form  of  Accounting  Services  Agreement,  amended  and  restated  as  of  July  1,  2003,  by  and
between  the  Funds  and  Waddell  &  Reed  Services  Company.  Filed  as  Exhibit  10.12  to  the
Company’s  Annual  Report  on  Form  10-K,  File  No.  333-43687,  for  the  year  ended
December 31, 2007 and incorporated  herein by  reference.

Accounting Services Agreement, dated January 30, 2009, by and between the Advisors Funds
and Waddell & Reed Services Company.

Accounting  and  Administrative  Services  Agreement,  dated  August  25,  2004,  as  amended
February  13,  2008,  by  and  between  the  Ivy  Funds  portfolios  and  Waddell  &  Reed  Services
Company.

Accounting  and  Administrative  Services  Agreement,  dated  November  29,  2006,  by  and
between the Ivy Funds portfolios and Waddell & Reed Services Company.

Accounting  and  Administrative  Services  Agreement,  dated  August  25,  2004,  as  amended
May 31, 2009, by and between Ivy Funds, Inc. and Waddell  & Reed Services Company.

Accounting  Services  Agreement,  dated  April  30,  2009,  by  and  between  Ivy  Funds  VIP  and
Waddell & Reed Services Company.

Form of Investment Management Agreement, amended and restated as of November 9, 2005,
by  and  between  each  of  the  Advisors  Funds  and  Waddell  &  Reed  Investment  Management
Company.  Filed  as  Exhibit  10.13  to  the  Company’s  Annual  Report  on  Form  10-K,  File
No. 333-43687, for the year ended December 31, 2007 and incorporated herein by reference.

Investment  Management  Agreement,  dated  January  30,  2009,  by  and  between  the  Advisors
Funds and Waddell & Reed Investment Management Company.

Investment Management Agreement, dated April 9, 2003, as amended February 13, 2008, by
and between the Ivy Funds portfolios  and Ivy Investment Management  Company.

Investment Management Agreement, dated July 23, 2003, as amended November 12, 2008, by
and between the Ivy Funds portfolios  and Ivy Investment Management  Company.

Investment  Management  Agreement,  dated  August  31,  1992,  as  amended  May  15,  2009,  by
and  between  Ivy  Funds,  Inc.  and  Waddell  &  Reed  Investment  Management  Company  and
assigned to Ivy Investment Management Company.

Investment Management Agreement, amended as of November 9, 2005, by and between Ivy
Funds VIP and Waddell & Reed, Inc., assigned to Waddell & Reed Investment Management
Company.  Filed  as  Exhibit  10.15  to  the  Company’s  Annual  Report  on  Form  10-K,  File
No. 333-43687, for the year ended December 31, 2007 and incorporated herein by reference.

89

Exhibit
No.

10.26

10.27

10.28

10.29

10.30

10.31

10.32

10.33

10.34

10.35

10.36

WADDELL & REED FINANCIAL, INC.

Index to Exhibits

Exhibit  Description

Investment  Management  Agreement,  dated  April  10,  2009,  by  and  between  Ivy  Funds  VIP
and Waddell & Reed Investment Management  Company.

Investment  Management  Agreement,  dated  April  10,  2009,  by  and  between  Ivy  Funds  VIP
and Waddell & Reed Investment Management  Company.

Form of Shareholder Servicing Agreement, amended as of August 22, 2001, by and between
each of the Advisors Funds or the Ivy Funds and Waddell & Reed Services Company. Filed as
Exhibit  10.16  to  the  Company’s  Annual  Report  on  Form  10-K,  File  No.  333-43687,  for  the
year ended December 31, 2007 and incorporated herein by reference.

Shareholder  Servicing  Agreement,  dated  January  30,  2009,  by  and  between  the  Advisors
Funds and Waddell & Reed Services Company.

Shareholder  Servicing  Agreement,  dated  April  9,  2003,  as  amended  May  31,  2009,  by  and
between the Ivy Funds portfolios and Waddell & Reed Services Company.

Shareholder  Servicing  Agreement,  dated  April  1,  1996,  as  amended  May  31,  2009,  by  and
between Ivy Funds, Inc. and Waddell & Reed Services Company.

Form of Underwriting Agreement, by and between each of the Advisors Funds and Waddell &
Reed,  Inc.  Filed  as  Exhibit  10.35  to  the  Company’s  Annual  Report  on  Form  10-K,  File
No. 001-13913, for the year ended December 31, 1998 and incorporated herein by reference.

Form of Amendment to Underwriting Agreement, dated July 24, 2002, by and between each
of  the  Advisors  Funds  and  Waddell  &  Reed,  Inc.  Filed  as  Exhibit  10.18  to  the  Company’s
Annual Report on Form 10-K, File No. 333-43687, for the year ended December 31, 2007 and
incorporated herein by reference.

Underwriting  Agreement,  dated  January  30,  2009,  by  and  between  the  Advisors  Funds  and
Waddell & Reed, Inc.

Underwriting Agreement, dated April 15, 2009, by and between Ivy Funds VIP and Waddell &
Reed, Inc.

Distribution Agreement, amended and restated as of September 3, 2003, by and between Ivy
Funds,  Inc.  and  Waddell  &  Reed,  Inc.,  assigned  to  Ivy  Funds  Distributor,  Inc.  Filed  as
Exhibit  10.19  to  the  Company’s  Annual  Report  on  Form  10-K,  File  No.  333-43687,  for  the
year ended December 31, 2007 and incorporated herein by reference.

10.37

Distribution  Agreement,  dated  September  3,  2003,  by  and  between  the  Ivy  Funds  portfolios
and Ivy Funds Distributor, Inc.

90

Exhibit
No.

10.38

10.39

10.40

10.41

10.42

10.43

10.44

10.45

WADDELL & REED FINANCIAL, INC.

Index to Exhibits

Exhibit  Description

Form  of  Distribution  and  Service  Plan,  amended  and  restated  as  of  November  29,  2006,  by
and between each of the Advisors Funds or Ivy Funds and Waddell & Reed, Inc. or Ivy Funds
Distributor,  Inc.,  respectively.  Filed  as  Exhibit  10.20  to  the  Company’s  Annual  Report  on
Form  10-K,  File  No.  333-43687,  for  the  year  ended  December  31,  2007  and  incorporated
herein by reference.

Distribution  and  Service  Plan,  effective  January  30,  2009,  for  the  Advisors  Funds  Class  A
shares.

Distribution  and  Service  Plan,  effective  January  30,  2009,  for  the  Advisors  Funds  Class  B
shares.

Distribution  and  Service  Plan,  effective  January  30,  2009,  for  the  Advisors  Funds  Class  C
shares.

Distribution and Service Plan, dated November 29, 2006, as amended November 12, 2008, for
the Ivy Funds portfolios Class A, Class B, Class C, Class E,  and  Class Y Shares.

Distribution and Service Plan, dated November 14, 2007, for the Ivy Funds portfolios Class A,
Class B, Class C, Class E, Class R and Class Y  Shares.

Distribution  and  Service  Plan,  amended  and  restated  May  18,  2009,  for  Ivy  Funds,  Inc.
Class A, Class B, Class C, Class E, Class R  and Class Y Shares.

Service  Plan,  revised  as  of  May  16,  2001,  by  and  between  Ivy  Funds  VIP  and  Waddell  &
Reed,  Inc.  Filed  as  Exhibit  10.21  to  the  Company’s  Annual  Report  on  Form  10-K,  File
No. 333-43687, for the year ended December 31, 2007 and incorporated herein by reference.

10.46

Ivy Funds VIP Service Plan, dated  April 30, 2009.

10.47

10.48

10.49

Master  Business  Management  and  Investment  Advisory  Agreement,  dated  December  31,
2002,  as  amended  August  26,  2009,  by  and  between  the  Ivy  Funds  portfolios  and  Ivy
Investment Management Company (formerly, Waddell &  Reed  Ivy Investment  Company).

Administrative  Agreement,  dated  as  of  March  9,  2001,  by  and  among  W&R  Insurance
Agency, Inc., Waddell & Reed, Inc., BISYS Insurance Services, Inc. and Underwriters Equity
Corp.  Filed  as  Exhibit  10.28  to  the  Company’s  Annual  Report  on  Form  10-K,  File
No. 333-43687, for the year ended December 31, 2001 and incorporated herein by reference.

Consulting Agreement, dated May 25, 2005, by and between Waddell & Reed Financial, Inc.
and  Keith  A.  Tucker.  Filed  as  Exhibit  10.1  to  the  Company’s  Current  Report  on  Form  8-K,
File No. 333-43687, on May 26, 2005 and  incorporated herein by reference.

91

Exhibit
No.

10.50

10.51

10.52

10.53

10.54

10.55

10.56

10.57

10.58

WADDELL & REED FINANCIAL, INC.

Index to Exhibits

Exhibit  Description

Form  of  Change  in  Control  Employment  Agreement,  dated  December  14,  2001,  by  and
between Henry J. Herrmann and Waddell & Reed Financial, Inc. Filed as Exhibit 10.30 to the
Company’s  Annual  Report  on  Form  10-K,  File  No.  333-43687,  for  the  year  ended
December 31, 2001 and incorporated  herein by  reference.*

First Amendment to Change in Control Employment Agreement, dated December 17, 2008,
by and between Henry J. Herrmann and Waddell & Reed Financial, Inc. Filed as Exhibit 10.26
to  the  Company’s  Annual  Report  on  Form  10-K,  File  No.  333-43687,  for  the  year  ended
December 31, 2008 and incorporated  herein by  reference.*

Second  Amendment  to  Change  in  Control  Employment  Agreement,  dated  December  17,
2009, by and between Henry J. Herrmann and Waddell & Reed Financial, Inc.

Form  of  Restricted  Stock  Award  Agreement  for  awards  to  Employees  pursuant  to  the
Waddell & Reed Financial, Inc. 1998 Stock Incentive Plan, as amended and restated. Filed as
Exhibit 10.2 to the Company’s Current Report on Form 8-K, File No. 333-43687, on March 7,
2005 and incorporated herein by reference.*

Form  of  Restricted  Stock  Award  Agreement  for  awards  to  Employees  pursuant  to  the
Waddell & Reed Financial, Inc. 1998 Stock Incentive Plan, as amended and restated. Filed as
Exhibit  10.4  to  the  Company’s  Quarterly  Report  on  Form  10-Q,  File  No.  333-43687,  for  the
quarter ended September 30, 2005 and incorporated  herein by  reference.*

Form  of  Restricted  Stock  Award  Agreement  for  awards  to  Employees  pursuant  to  the
Waddell & Reed Financial, Inc. 1998 Stock Incentive Plan, as amended and restated. Filed as
Exhibit  10.1  to  the  Company’s  Quarterly  Report  on  Form  10-Q,  File  No.  333-43687,  for  the
quarter ended September 30, 2007 and incorporated  herein by  reference.*

Form  of  Restricted  Stock  Award  Agreement  for  awards  to  Employees  pursuant  to  the
Waddell & Reed Financial, Inc. 1998 Stock Incentive Plan, as amended and restated. Filed as
Exhibit  10.29  to  the  Company’s  Annual  Report  on  Form  10-K,  File  No.  333-43687,  for  the
year ended December 31, 2008 and incorporated herein by reference *

Form  of  Restricted  Stock  Award  Agreement  for  awards  to  Employees  pursuant  to  the
Waddell & Reed Financial, Inc. 1998 Stock Incentive Plan, as amended and restated. Filed as
Exhibit  10.2  to  the  Company’s  Quarterly  Report  on  Form  10-Q,  File  No.  333-43687,  for  the
quarter ended March 31, 2009 and incorporated  herein by reference.*

Form of Restricted Stock Award Agreement for awards to Non-Employee Directors pursuant
to  the  Waddell  &  Reed  Financial,  Inc.  1998  Stock  Incentive  Plan,  as  amended  and  restated.
Filed as Exhibit 10.4 to the Company’s Current Report on Form 8-K, File No. 333-43687, on
March 7, 2005 and incorporated herein by reference.*

92

Exhibit
No.

10.59

10.60

10.61

10.62

10.63

10.64

10.65

10.66

10.67

WADDELL & REED FINANCIAL, INC.

Index to Exhibits

Exhibit  Description

Form of Restricted Stock Award Agreement for awards to Non-Employee Directors pursuant
to  the  Waddell  &  Reed  Financial,  Inc.  1998  Stock  Incentive  Plan,  as  amended  and  restated.
Filed as Exhibit 10.5 to the Company’s Quarterly Report on Form 10-Q, File No. 333-43687,
for the quarter ended September 30, 2005  and  incorporated  herein  by reference.*

Form of Restricted Stock Award Agreement for awards to Non-Employee Directors pursuant
to  the  Waddell  &  Reed  Financial,  Inc.  1998  Stock  Incentive  Plan,  as  amended  and  restated.
Filed as Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q, File No. 333-43687,
for the quarter ended September 30, 2007  and  incorporated  herein  by reference.*

Form of Restricted Stock Award Agreement for awards to Non-Employee Directors pursuant
to  the  Waddell  &  Reed  Financial,  Inc.  1998  Stock  Incentive  Plan,  as  amended  and  restated.
Filed as Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q, File No. 333-43687,
for the quarter ended September 30, 2007  and  incorporated  herein  by reference.*

Form  of  Restricted  Stock  Award  Agreement  for  awards  pursuant  to  the  Waddell  &  Reed
Financial,  Inc.  1998  Executive  Stock  Award  Plan,  as  amended  and  restated.  Filed  as
Exhibit 10.1 to the Company’s Current Report on Form 8-K, File No. 333-43687, on March 7,
2005 and incorporated herein by reference.*

Form  of  Restricted  Stock  Award  Agreement  for  awards  pursuant  to  the  Waddell  &  Reed
Financial,  Inc.  1998  Executive  Stock  Award  Plan,  as  amended  and  restated.  Filed  as
Exhibit  10.6  to  the  Company’s  Quarterly  Report  on  Form  10-Q,  File  No.  333-43687,  for  the
quarter ended September 30, 2005 and incorporated  herein by  reference.*

Form  of  Restricted  Stock  Award  Agreement  for  awards  pursuant  to  the  Waddell  &  Reed
Financial,  Inc.  1998  Executive  Stock  Award  Plan,  as  amended  and  restated.  Filed  as
Exhibit  10.3  to  the  Company’s  Quarterly  Report  on  Form  10-Q,  File  No.  333-43687,  for  the
quarter ended September 30, 2007 and incorporated  herein by  reference.*

Form  of  Restricted  Stock  Award  Agreement  for  awards  pursuant  to  the  Waddell  &  Reed
Financial,  Inc.  1998  Executive  Stock  Award  Plan,  as  amended  and  restated.  Filed  as
Exhibit  10.29  to  the  Company’s  Annual  Report  on  Form  10-K,  File  No.  333-43687,  for  the
year ended December 31, 2008 and incorporated herein by reference *

Form  of  Restricted  Stock  Award  Agreement  for  awards  pursuant  to  the  Waddell  &  Reed
Financial,  Inc.  1998  Executive  Stock  Award  Plan,  as  amended  and  restated.  Filed  as
Exhibit  10.3  to  the  Company’s  Quarterly  Report  on  Form  10-Q,  File  No.  333-43687,  for  the
quarter ended March 31, 2009 and incorporated  herein by reference.*

Form  of  Restricted  Stock  Award  Agreement  for  awards  pursuant  to  the  Waddell  &  Reed
Financial,  Inc.  1998  Non-Employee  Director  Stock  Award  Plan,  as  amended  and  restated.
Filed as Exhibit 10.5 to the Company’s Current Report on Form 8-K, File No. 333-43687, on
March 7, 2005 and incorporated herein by reference.*

93

WADDELL & REED FINANCIAL, INC.

Index to Exhibits

Exhibit  Description

Form  of  Restricted  Stock  Award  Agreement  for  awards  pursuant  to  the  Waddell  &  Reed
Financial,  Inc.  1998  Non-Employee  Director  Stock  Award  Plan,  as  amended  and  restated.
Filed as Exhibit 10.7 to the Company’s Quarterly Report on Form 10-Q, File No. 333-43687,
for the quarter ended September 30, 2005  and  incorporated  herein  by reference.*

Form  of  Restricted  Stock  Award  Agreement  for  awards  pursuant  to  the  Waddell  &  Reed
Financial,  Inc.  1998  Non-Employee  Director  Stock  Award  Plan,  as  amended  and  restated.
Filed as Exhibit 10.4 to the Company’s Quarterly Report on Form 10-Q, File No. 333-43687,
for the quarter ended September 30, 2007  and  incorporated  herein  by reference.*

Form  of  Restricted  Stock  Award  Agreement  for  awards  pursuant  to  the  Waddell  &  Reed
Financial,  Inc.  1998  Non-Employee  Director  Stock  Award  Plan,  as  amended  and  restated.
Filed as Exhibit 10.4 to the Company’s Quarterly Report on Form 10-Q, File No. 333-43687,
for the quarter ended September 30, 2007  and  incorporated  herein  by reference.*

Form of Non-Qualified Stock Option Grant Agreement for awards pursuant to the Waddell &
Reed  Financial,  Inc.  1998  Stock  Incentive  Plan,  as  amended  and  restated.  Filed  as
Exhibit  10.33  to  the  Company’s  Annual  Report  on  Form  10-K,  File  No.  333-43687,  for  the
year ended December 31, 2007 and incorporated herein by reference.*

First Amendment to the Waddell & Reed Financial, Inc. Non-Qualified Stock Option Grant
Agreement,  dated  November  7,  2007,  by  and  between  Waddell  &  Reed  Financial,  Inc.  and
Henry J. Herrmann. Filed as Exhibit 10.34 to the Company’s Annual Report on Form 10-K,
File  No.  333-43687,  for  the  year  ended  December  31,  2007  and  incorporated  herein  by
reference.*

2009  Performance  Goals  established  pursuant  to  the  Waddell  &  Reed  Financial,  Inc.  2003
Executive  Incentive  Plan,  as  amended  and  restated.  Filed  as  Exhibit  10.1  to  the  Company’s
Current  Report  on  Form  8-K,  File  No.  333-43687,  on  February  19,  2009  and  incorporated
herein by reference.*

2010  Performance  Goals  established  pursuant  to  the  Waddell  &  Reed  Financial,  Inc.  2003
Executive  Incentive  Plan,  as  amended  and  restated.  Filed  as  Exhibit  10.1  to  the  Company’s
Current  Report  on  Form  8-K,  File  No.  333-43687,  on  February  19,  2010  and  incorporated
herein by reference.*

Offer of Settlement. Filed as Exhibit 10.1 to the Company’s Current Report on Form 8-K, File
No. 333-43687, on July 24, 2006 and incorporated herein by reference.

Assurance  of  Discontinuance.  Filed  as  Exhibit  10.2  to  the  Company’s  Current  Report  on
Form 8-K, File No. 333-43687, on July 24, 2006 and incorporated herein by reference.

Stipulation  for  Consent  Order.  Filed  as  Exhibit  10.3  to  the  Company’s  Current  Report  on
Form 8-K, File No. 333-43687, on July 24, 2006 and incorporated herein by reference.

Exhibit
No.

10.68

10.69

10.70

10.71

10.72

10.73

10.74

10.75

10.76

10.77

94

WADDELL & REED FINANCIAL, INC.

Index to Exhibits

Exhibit  Description

Statement regarding computation of  per  share earnings.

Statement re computation of ratios of earnings  to fixed charges.

Subsidiaries of Waddell & Reed Financial, Inc.

Consent of KPMG LLP.

Exhibit
No.

11

12

21

23

31.1

Rule 13a-14(a)/15d-14(a) Certification of the Chief Executive Officer.

31.2

Rule 13a-14(a)/15d-14(a) Certification of the Chief Financial  Officer.

32.1

Section 1350 Certification of the Chief  Executive Officer.

32.2

Section 1350 Certification of the Chief  Financial Officer.

*

Indicates management contract or compensatory plan,  contract or arrangement.

95

Business 
Profile & 
financial 
HigHligHts

Founded in 1937, Waddell & Reed is one of the most enduring asset manage-

ment and financial planning firms in the United States. For more than 70 years, 

we  have  provided  proven,  professional  investment  management  and  financial 

planning services to individuals and institutional investors. Today, we distribute 

our investment products through three distinct distribution channels: the Advisors 

channel, the Wholesale channel and the Institutional channel. At December 31, 

2009, total assets under management were $70 billion and we served approxi-

mately 3.9 million mutual fund shareholder accounts.

Financial Highlights 

(Dollars in thousands, except per share data) 

2009 

2008 

2007

  Operating Revenues 

  Operating Income 

  Net Income 

  Diluted Earnings Per Share 

  Operating Margin 

See accompanying Form 10-K.  

Assets Under Management

(Dollars in millions) 

  Advisors Channel 

  Wholesale Channel 

Institutional Channel 

  Total 

 $ 839,089  

 $ 919,120  

 $ 837,554

 169,812  

 165,329  

 194,632

 $ 105,505  

$ 96,163  

$ 125,497

 1.23  

20.2% 

 1.12  

18.0% 

 1.48

23.2%

2009 

2008 

2007

$ 29,474 

$ 23,472 

$ 34,562

32,818 

7,491 

17,489 

6,523  

21,537

8,769

$ 69,783  

$ 47,484 

$ 64,868

Dividend Reinvestment
Waddell  &  reed  financial,  inc.  maintains  a  dividend 
reinvestment  plan  for  all  holders  of  its  common  stock. 
under the plan, stockholders may reinvest all or part of 
their  dividends  in  additional  shares  of  common  stock. 
Participation is entirely voluntary. More information on 
the plan can be obtained from our transfer agent.

Stockholder and Analyst Resources
We believe that in today’s digital world, the internet allows 
us to disseminate our corporate information much more 
quickly and efficiently. in addition to the standard infor-
mation  typically  found  on  corporate  Web  sites,  such  as 
general, corporate and stock information, access to archived 
press releases and sec filings, and answers to frequently 
asked questions, we supply our stockholders and analysts 
with timely supplemental data including quarterly corpo-
rate presentations, access to live and archived Web casts, 
data tables and more. if you elect to request information 
alerts, we will send you an e-mail when new information 
is posted to our corporate Web site.

Cor por At e  In For M At Ion

Annual Meeting of Stockholders
april 7, 2010, 10:00 a.m.  
corporate Headquarters

Corporate Headquarters
Waddell & reed financial, inc.  
6300 lamar avenue  
overland Park, Ks 66202

Stock Exchange Listings
class a common stock  
new York stock exchange symbol: WDr

Transfer Agent and Registrar
computershare trust company, n.a.  
P.o. Box 43069  
Providence, ri 02940-3070  
toll free number: 877.498.8861  
Hearing impaired: 800.952.9245  
www.computershare.com

Independent Auditors
KPMg llP  
1000 Walnut, suite 1000  
Kansas city, Mo 64106

Stockholder Inquiries
for general information regarding your Waddell & reed 
financial, inc. stock, call 800.532.2757 or visit our Web 
site  at  www.waddell.com.  for  stock  transfers,  call 
877.498.8861.

Mutual Fund Information
for  information  regarding  our  mutual  funds,  please 
call  888.WaDDell  or  visit  www.waddell.com  or 
www.ivy funds.com.

Questions about corporate information can be 
directed to the attention of:

nicole Mcintosh  
assistant Vice President 
investor relations  
913.236.1880  
nmcintosh@waddell.com

2

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ANN-CORP-2009 (02/10)

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