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Waddell & Reed Financial

wdr · NYSE Financial Services
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Ticker wdr
Exchange NYSE
Sector Financial Services
Industry Asset Management
Employees 1001-5000
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FY2019 Annual Report · Waddell & Reed Financial
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2019 ANNUAL REPORTSTRONG FOUNDATIONon aWADDELL & REED FINANCIAL, INC.   ANN-CORP-2019/44384 (02/20)waddell.comWADDELL & REED FINANCIAL, INC. 2019 ANNUAL REPORT2888_Cover.indd   12888_Cover.indd   12/14/20   11:40 PM2/14/20   11:40 PMWADDELL & REED FINANCIAL, INC.2201920182017Operating Income146222220Net Income115184141Net Income Per Diluted Share$1.57$2.28$1.69Adjusted Net Income Per Share1$1.87$2.23$1.691Represents a non-GAAP financial measure. See “Non-GAAP Financial Measures” in the Company's Annual Report on Form 10-K for a reconciliation to GAAP.FINANCIAL HIGHLIGHTS (DOLLARS IN MILLIONS, EXCEPT PER SHARE DATA)OUR BUSINESS MODELOUR DIVERSIFIED FINANCIAL SERVICES COMPANY is built on a distinct business model with two differentiated brands, individually focused on skilled asset management and personalized wealth management services, both offering exceptional client support. At our foundation is a values-based, purpose-driven company culture focused on innovation and growth. Our brands include:• An active asset manager known for global investing strategies that help investors best  meet their long-term goals.• Centered on a collaborative investment  process that values deep fundamental  research and risk management.• A comprehensive distribution team that supports advisors and our retail and institutional clients.ASSET MANAGER• National network of independent financial advisors.• Personalized, holistic financial planning services for individuals, families and businesses.• Comprehensive and diverse product offering, including  advisory services, full-service brokerage, retirement plans and investment and insurance products. WEALTH MANAGERASSETS UNDER ADMINISTRATION $ IN BILLIONS$0$10$20$30$40$50$60$70$80$90Non-advisoryAdvisory201920182017$35$30$33$22$21$27ASSETS UNDER MANAGEMENT $ IN BILLIONS$0$10$20$30$40$50$60$70$80$90201920182017$81$66$702019 ANNUAL REPORTCORPORATE INFORMATIONAnnual Meeting of StockholdersApril 29, 2020, 10:00 a.m. Corporate HeadquartersWaddell & Reed Financial, Inc. 6300 Lamar Avenue Overland Park, KS 66202NYSE ListingClass A Common Stock Stock Symbol: WDRIndependent AuditorsKPMG LLP 1000 Walnut, Suite 1100 Kansas City, MO 64106Transfer Agent and Registrar Computershare Trust Company, N.A. P.O. Box 505000 Louisville, KY 40233-5000 Toll Free Number: 877.498.8861 Hearing Impaired: 800.952.9245 www.computershare.comMutual Fund InformationFor information regarding our mutual  funds, please call 888.WADDELL or visit  www.waddell.com or www.ivyinvestments.comInstitutional Marketing InformationFor information regarding institutional  marketing, please call 877.887.0867 or visit   www.institutional.ivyinvestments.comDividend ReinvestmentWaddell & Reed Financial, Inc. maintains a dividend reinvestment plan for all holders of its common stock. Under the plan, stockholders may reinvest all or part of their dividends in additional shares of common stock. Participation is entirely voluntary. More information on the plan can be obtained from our Transfer Agent.Stockholder InquiriesFor information regarding Waddell & Reed Financial, Inc. stock, please call the Investor Relations office at 800.532.2757 or visit www.ir.waddell.com 2888_Cover.indd   22888_Cover.indd   22/14/20   11:41 PM2/14/20   11:41 PM2019 ANNUAL REPORT3TO OUR STOCKHOLDERSAS WE ENTER 2020, the financial industry arguably faces more change and disruption than  it has seen in decades. From fee pressures, to firm consolidation with a focus on ever-increasing scale, to growing interest in corporate responsibility, rapid change is evident in  all facets of our business. Amidst all the change, 2019 was an exceptional performance year for the financial markets broadly, as stocks around the world turned in one of the strongest years in the last decade. Together, stocks and bonds saw their largest simultaneous gains in more than two decades. Despite the strong market performance and solid economic fundamentals, investors remained somewhat cautious in the face of global growth fears and geopolitical uncertainty. Flows across the industry in 2019 were weighted toward fixed income products and passively-managed index funds at the expense of active equity products.Against this backdrop, for the full year 2019, adjusted net income was $137 million, or $1.87 per share, compared to adjusted net income of $179 million, or $2.23 per share, during the prior year. Despite the lower net income as we focus on the longer-term transition of our business model, we generated strong operating cash flow during 2019 and we have continued to demonstrate targeted expense control, having reduced controllable operating expenses another 5% compared to last year and 11% compared to 2017, excluding the non-cash asset impairment charges.CONTROLLABLE EXPENSES1 $ IN MILLIONS$100$200$300$400$500201920182017$469$440$41611% decrease$1321Controllable expenses defined as compensation, share-based compensation, general and administrative, occupancy, technology, and marketing and administration costs.   2Non-cash asset impairment.Assets under administration in our wealth management business ended the year at approximately $60 billion and increased  17% compared to the prior year. In the wealth management business, we continued to see momentum in advisory asset growth as net  new advisory assets for the year grew compared  to 2018 from strong client demand.Assets under management in our asset management business increased to approximately $70 billion, or 6%, compared to year-end 2018, driven by market appreciation. Despite the strong markets,  asset flow headwinds proved challenging and can be attributed to several factors, which include our own investment performance and product mix, the evolution of our wealth manager and the industry dynamics that all active equity managers are facing. While we have opportunities for better execution in terms of our investment performance and distribution, the pace of net outflows has shown a multi-year improvement, although they were relatively consistent with the prior year. NET FLOWS $ IN BILLIONS$-40$-30$-20$-10$0$10$202019201820172016$-40$-30$-20$-10$0$10$20$-40$-30$-20$-10$0$10$20($18.2)$11.7$11.8$8.0($37.0)($23.2)$12.0($22.4)($25.3)($11.4)($10.4)($10.2)SalesRedemptionsNet Flows2888_Insert.indd   32888_Insert.indd   32/14/20   11:11 PM2/14/20   11:11 PMWADDELL & REED FINANCIAL, INC.4Throughout 2019, we began to actively transition from our work on fortifying our operational foundation toward pursuing progress on our new transformational growth strategy — all with the goal of best serving our clients, stockholders, employees, advisors and communities. Over the past two years, our foundational work centered on four pillars: (1) Strengthening our investment management resources and results; (2) Reinvigorating our product line and sales; (3) Evolving our wealth management business to be fully competitive, self-sustaining and profitable; and (4) Improving our operating efficiency. Let’s look at specific progress we made this year as we move toward our strategy for renewed growth.WEALTH MANAGER:  WADDELL & REED FINANCIAL ADVISORS®WE CONTINUE TO BUILD on our value proposition to financial advisors through enhancements to technology, products and  a leading service model. • We launched WaddellONE, our centralized advisor technology platform, to all financial advisors and associates. This new platform provides direct connectivity to several of the firm’s existing technology partners, as well  as access to research. • We continued broadening our wealth management product offering, specifically fee-based advisory products. We now offer  nine different advisory products, providing  our financial advisors access to nearly 5,000 mutual funds from over 100 different fund families. This also includes a wide universe  of ETFs and other general securities.• Our advisor network has largely stabilized,  with more than 1,300 licensed advisors and associates at year end and increasing overall advisor productivity.• We boosted our recruiting efforts nationally  and have an expanded national recruiting team in place with the goal of adding experienced financial advisors to Waddell & Reed’s  national network.ASSET MANAGER:  IVY INVESTMENTS®WE HAVE SEEN STEADY IMPROVEMENT in our longer-term performance, including steady improvement over the trailing three- and five-year periods, reflecting a payoff from the investments we have made in recent years.• We have enhanced our research staff with additional resources, continued a team-based approach to portfolio management, and continued to make additional investments  in enhancing our technology and risk management capabilities.• We added the experience of Dan Hanson, CFA,  as our Chief Investment Officer during the year.  A versatile industry veteran and prominent environmental, social and governance (ESG) investor, Dan has already made an impact both internally and externally with key partners. • We expanded our analyst talent acquisition model with the introduction of an investment analyst internship program designed as  a recruiting pipeline to our strong pool  of fundamentally driven research  investment teams. • We remain committed to expanding and diversifying our product offering as appropriate, including offering existing strategies in additional vehicles, such as model delivery, where we introduced seven strategies in 2019.2888_Insert.indd   42888_Insert.indd   42/14/20   11:11 PM2/14/20   11:11 PM2019 ANNUAL REPORT5ENTERPRISE-WIDE INITIATIVESACROSS OUR ENTERPRISE, we continue to advance our position as a values-based and purpose-driven organization and continue to evolve our organizational structure to drive more agility. These overarching philosophies will help ensure we can quickly evolve and conduct business in a more effective and efficient manner as the marketplace continues to evolve. PhilanthropyDiversity & InclusionEmployee AppreciationWell-BeingStrategy & ValuesCULTURE CONNECTIONSIn 2019, we initiated a concept called “Culture Connections.” This is a purposeful and planned strategy to directly and authentically illustrate our commitment to advance our position as a values-based and purpose-driven organization. Culture Connections components include a focus on Diversity & Inclusion, Strategy & Values, Employee Appreciation, Philanthropy, and Well-Being:• I personally signed the CEO Action for Diversity  & Inclusion Pledge, acknowledging that the organization will act to cultivate trust, diversity, flexibility and understanding. Employees across the company also signed the “I ACT ON” pledge  to check our bias, speak up for others and show  up for all. • We became the first organization in the Kansas City region to partner with Rock The Street,  Wall Street (RTSWS), a national, non-profit organization offering a financial and investment literacy program designed to spark the interest of female high school students in careers in finance.• We reinvested in our employees through a number of events, including leadership development for all people leaders, dedicated employee appreciation events and a focus on physical, mental and financial well-being. • In early 2020, we signed a lease for a new corporate headquarters in the heart of downtown Kansas City, Missouri. We understand that people are our most important asset and this new facility will allow us to better attract and retain top talent across the enterprise to accelerate our strategic growth initiatives over time. It also will be a key enabler to driving a more agile, productive organization and to our continued focus on having a culture of belonging with intentional planning around collaborative, flexible workplace designs. In addition, the interior design is another example of us advancing our position as a purpose-driven organization as we are pursuing LEED and FitWel℠ certifications as part of the build.• We continue to act on organizational design opportunities to build a more efficient and agile organization. An example of this during 2019 was the outsourcing of the transactional processing operations of our internal transfer agency.2888_Insert.indd   52888_Insert.indd   52/14/20   11:11 PM2/14/20   11:11 PMWADDELL & REED FINANCIAL, INC.6Importantly, we have been able to accomplish all this and more over the past two years while maintaining an exceptionally strong balance sheet, continuing to strategically invest in growth drivers and returning significant capital to stockholders. In the past year alone we returned over $228 million to stockholders and reduced our shares outstanding by over 10%. ACTIVE CAPITAL RETURN PROGRAM $ IN BILLIONS$0$50$100$150$200$250201920182017$600$650$700$750$800$850DividendBuybackNet Cash & Investments¹1Cash and investments net of long-term debtWith much of the heavy lifting and many foundational improvements behind us, we are now in a better position to sharpen our focus on growth initiatives that support our longer-term vision.OUR RENEWED STRATEGIC GROWTH PLANOur business model has evolved and is somewhat unique in our industry, featuring both wealth management and asset management. With the transformation of our wealth manager, we are now in a position to grow and scale this aspect of our business for the first time in years. We believe this represents a real opportunity for our company. Over time, a thriving wealth manager, combined with an institutional-caliber asset manager, should result in a more stable operating model with better long-term growth prospects. As we move forward, we are focused on several key strategic enablers spanning wealth management, asset management and our overall enterprise, which we believe will be essential to our future success: KEY STRATEGIC ENABLERSGrowth culture and agile organizationCore processes and performanceCapital allocationProduct and PricingBrand awareness and perceptionTechnology and analyticsThese enablers are essential to our long-term success and will be the key components of our strategy to drive our company forward. We know our efforts to develop a growth culture will allow us to increase connectivity, collaboration and efficiency and enable achievement of our key strategic initiatives. We remain committed to progress, and to success, on behalf of our clients, stockholders, employees, affiliated advisors and communities.Thank you for your partnership, trust and  shared commitment,Philip J. Sanders, CFA Chief Executive OfficerAdjusted net income and adjusted net income per share are non-GAAP financial measures. See "Non-GAAP Financial Measures" in the Company's Annual Report on Form 10-K for a reconciliation to GAAP.2888_Insert.indd   62888_Insert.indd   62/14/20   11:12 PM2/14/20   11:12 PMDIRECTORS

Thomas C. Godlasky 
Chairman of the Board  
Former CEO,  
Aviva North America 
Director (since 2010)3, 4

Dennis E. Logue
Retired Chairman,  
Ledyard Financial Group  
Director (since 2002)1,3

Alan W. Kosloff*
Chairman, Kosloff & Partners, LLC  
Director (since 2003)2,3

Michael F. Morrissey
Former Partner,  
Ernst and Young, LLP  
Director (since 2010)1,2,3,4

Philip J. Sanders 
Chief Executive Officer  
of the Company  
Director (since 2016) 4

Sharilyn S. Gasaway 
Former EVP and CFO,  
Alltel Corporation  
Director (since 2010)1,3 

James A. Jessee 
Former Co-Head of Global 
Distribution and President,  
MFS Fund Distributors, Inc. 
Director (since 2019)2,3

Constance K. Weaver 
Co-Founder and CEO,  
Tracker Group, LLC 
Director (since 2020)3

Jerry W. Walton 
Former CFO,  
J.B. Hunt Transportation  
Services, Inc. 
Director (since 2000)1,2,3,4

Kathie J. Andrade
Former Senior EVP and CEO 
of Retail Financial Services, 
TIAA-CREF 
Director (since 2019)2,3

Katherine M.A. (“Allie”) Kline
Former Chief Marketing and 
Communications Officer, 
Oath Inc. (now Verizon Media) 
Director (since 2020)3

¹ Audit Committee     ² Compensation Committee    ³ Nominating and Corporate Governance Committee    ⁴ Executive Committee    * Retiring from the Board in April 2020

OFFICERS

Philip J. Sanders
Chief Executive Officer  
and Director

Benjamin R. Clouse 
Senior Vice President and  
Chief Financial Officer

Christopher W. Rackers
Senior Vice President and 
Chief Administrative Officer

Brent K. Bloss 
President

Daniel P. Hanson
Senior Vice President and  
Chief Investment Officer

Amy J. Scupham
Senior Vice President, Distribution

Mark P. Buyle
Senior Vice President,  
Chief Legal Officer,  
General Counsel and Secretary 

Shawn M. Mihal
Senior Vice President,  
Wealth Management

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UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549 

☑    Annual report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 

FORM 10-K 

For the fiscal year ended December 31, 2019 

OR 

☐    Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 

Commission file number 001-13913 
WADDELL & REED FINANCIAL, INC. 
(Exact name of registrant as specified in its charter) 

Delaware 

(State or other jurisdiction of 
incorporation or organization) 

51-0261715 
(I.R.S. Employer 
Identification No.) 

6300 Lamar Avenue 
Overland Park, Kansas 66202 
913-236--2000 
(Address, including zip code, and telephone number of Registrant’s principal executive offices) 

SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT 

Title of each class 
Class A Common Stock, $.01 par value 

Trading Symbol(s) 
WDR 

Name of each exchange on which registered 
New York Stock Exchange 

SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT: 

None 
(Title of class) 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  Yes ☑  No ☐ 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.  Yes ☐  No ☑. 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange 
Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject 
to such filing requirements for the past 90 days.  Yes ☑  No ☐. 

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to 
Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to 
submit such files).  Yes ☑  No ☐. 

Indicate  by  check  mark  whether  the  registrant  is  a  large  accelerated  filer,  an  accelerated  filer,  a  non-accelerated  filer,  smaller  reporting 
company,  or  an  emerging  growth  company.  See  the  definitions  of  “large  accelerated  filer,”  “accelerated  filer,”  “smaller  reporting  company,”  and 
“emerging growth company” in Rule 12b-2 of the Exchange Act. 

Large accelerated filer ☑ 

Non-accelerated filer ☐ 

Accelerated filer ☐ 

Smaller reporting company ☐ 

Emerging growth company ☐ 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying 

with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  ☐  

Indicate by check mark whether the registrant is a shell company (as defined by Rule 12b-2 of the Exchange Act).  Yes ☐  No ☑. 
The aggregate market value of the registrant’s common stock held by non-affiliates based on the closing sale price on June 30, 2019 was 

$1.20 billion. 

Shares outstanding of the registrant’s common stock as of February 7, 2020 Class A common stock, $.01 par value: 67,837,697 
DOCUMENTS INCORPORATED BY REFERENCE 

In Parts II and III of this Form 10-K, portions of the definitive proxy statement for the 2020 Annual Meeting of Stockholders to be held 

April 29, 2020. 

Index of Exhibits (Pages 52 through 53) 
Total Number of Pages Included Are 91 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
WADDELL & REED FINANCIAL, INC. 
INDEX TO ANNUAL REPORT ON FORM 10-K 
For the fiscal year ended December 31, 2019 

      Page 

Part I 
Item 1. 
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Item 1A.  Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Item 1B.  Unresolved Staff Comments  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Item 2. 
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Item 3. 
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Item 4.  Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

Part II 
Item 5.  Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of 

Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Item 6. 
Selected Financial Data  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Item 7.  Management’s Discussion and Analysis of Financial Condition and Results of Operations  . . . . . . . .   
Item 7A.  Quantitative and Qualitative Disclosures About Market Risk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Item 8. 
Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Item 9. 
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure . . . . . . . .   
Item 9A.  Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Item 9B.  Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

Part III 
Item 10.  Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Item 11.  Executive Compensation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Item 12.  Security Ownership of Certain Beneficial Owners and Management and Related Stockholder 

Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Item 13.  Certain Relationships and Related Transactions, and Director Independence . . . . . . . . . . . . . . . . . . . .   
Item 14.  Principal Accounting Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

Part IV 
Item 15.  Exhibits, Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Item 16.  Form 10-K Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

SIGNATURES  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

3
10
25
25
25
25

25
28
29
47
49
49
49
51

51
51

51
51
51

52
54

55

2 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Forward-Looking Statements 

PART I 

This Annual Report on Form 10-K and the letter to stockholders contain “forward-looking statements” within 
the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 
1934, as amended, which reflect the current views and assumptions of management with respect to future events regarding 
our business and the industry in general. These forward-looking statements include all statements, other than statements 
of historical fact, regarding our financial position, business strategy and other plans and objectives for future operations, 
including statements with respect to revenues and earnings, the amount and composition of assets under management and 
assets under administration, distribution sources, expense levels, redemption rates and the financial markets and other 
conditions. These statements are generally identified by the use of words such as “may,” “could,” “should,” “would,” 
“believe,” “anticipate,” “forecast,” “estimate,” “expect,” “intend,” “plan,” “project,” “outlook,” “will,” “potential” 
and similar statements of a future or forward-looking nature. Readers are cautioned that any forward-looking information 
provided by or on behalf of the Company is not a guarantee of future performance. Certain important factors that could 
cause actual results to differ materially from our expectations are disclosed in the Item 1 “Business” and Item 1A “Risk 
Factors” sections of this Annual Report on Form 10-K, which include, without limitation, the adverse effect from a decline 
in securities markets or in the relative investment performance of our products, our inability to pay future dividends, the 
loss of existing distribution channels or the inability to access new ones, a reduction of the assets we manage on short 
notice, and adverse results of litigation and/or arbitration. The forgoing factors should not be construed as exhaustive and 
should be read together with other cautionary statements included in this and other reports and filings we make with the 
SEC. All forward-looking statements speak only as of the date on which they are made and we undertake no duty to update 
or revise any forward-looking statements, whether as a result of new information, future events or otherwise. 

ITEM 1.      Business 

General 

Waddell &  Reed  Financial, Inc.  (hereinafter  referred  to  as  the  “Company,”  “we,”  “our”  or  “us”)  is  a  holding 
company, incorporated in the state of Delaware in 1981, that conducts business through its subsidiaries. Founded in 1937, 
we are one of the oldest mutual fund complexes in the United States, having introduced the Waddell & Reed Advisors 
group of mutual funds (the “Advisors Funds”) in 1940. Over time we’ve added additional mutual funds: Ivy Funds (the 
“Ivy Funds”); Ivy Variable Insurance Portfolios, our variable product offering (“Ivy VIP”); InvestEd Portfolios, our 529 
college savings plan (“InvestEd”); Ivy High Income Opportunities Fund, a closed-end mutual fund (“IVH”); the Ivy Global 
Investors Société d’Investissement à Capital Variable (the “SICAV”) and its Ivy Global Investors sub-funds (the “IGI 
Funds”),  an  undertaking  for  the  collective  investment  in  transferable  securities  (“UCITS”);  and  the  Ivy  NextShares® 
exchange-traded managed funds (“Ivy NextShares”) (collectively, the Advisors Funds, Ivy Funds, Ivy VIP, InvestEd, IVH 
and Ivy NextShares are referred to as the “Funds”). In 2018, we completed the merger of all Advisors Funds into Ivy 
Funds with substantially similar objectives and strategies, and substantially completed the liquidation of the IGI Funds. In 
September 2019, Ivy NextShares were liquidated. In addition to the Funds and IGI Funds, our assets under management 
(“AUM”) include institutional accounts managed by the Company. 

We  derive  our  revenues  from  providing  investment  management  and  advisory  services,  investment  product 
underwriting and distribution, and shareholder services administration to the Funds, institutional accounts, and the IGI 
Funds  prior  to  their  liquidation.  We  also  provide  wealth  management  services,  primarily  to  retail  clients  through 
Waddell & Reed, Inc. (“W&R”), and independent financial advisors associated with W&R (“Advisors”), who provide 
financial planning and advice to their clients. Investment management and advisory fees and certain underwriting and 
distribution revenues are based on the level of AUM and assets under administration (“AUA”) and are affected by sales 
levels, financial market conditions, redemptions and the composition of assets. Our underwriting and distribution revenues 
consist  of  fees  earned  on  fee-based  asset  allocation  programs  and  related  advisory  services,  asset-based  service  and 
distribution  fees  promulgated  under  the  1940  Act  (“Rule  12b-1”),  distribution  fees  on  certain  variable  products,  and 
commissions  derived  from  sales  of  investment  and  insurance  products.  The  products  sold  have  various  commission 
structures and the revenues received from those sales vary based on the type and dollar amount sold. Shareholder service 
fee  revenue  includes  transfer  agency  fees,  custodian  fees  from  retirement  plan  accounts,  portfolio  accounting  and 
administration  fees,  and  is  earned  based  on  client  AUM  or  number  of  client  accounts.    Our  major  expenses  are  for 
distribution of our products, compensation related costs, occupancy, general & administrative, and technology. 

3 

Organization 

We  deliver  our  investment  management  advisory  services  through  our  subsidiary  companies,  primarily  Ivy 
Investment Management Company (“IICO”), the registered investment adviser for the Ivy Funds, Ivy VIP, InvestEd, and 
Ivy  NextShares;  and,  prior  to  completion  of  the  Advisors  Funds  mergers  into  Ivy  Funds  in  2018,  Waddell &  Reed 
Investment  Management  Company  (“WRIMCO”),  the  registered  investment  adviser  for  the  former  Advisors  Funds. 
WRIMCO merged into IICO in 2018.   

Our  underwriting  and  distribution  services  are  delivered  through  our  two  broker-dealers:  W&R  and  Ivy 
Distributors, Inc. (“IDI”). W&R is a registered broker-dealer and investment adviser that acts as the national distributor 
and underwriter for shares of InvestEd and other mutual funds and as a distributor of variable annuities and other insurance 
products  issued  by  our  business  partners,  and  was  the  national  distributor  for  the  former  Advisors  Funds.  IDI  is  the 
distributor  and  underwriter  for  the  Ivy  Funds  and  Ivy  VIP  and  was  the  distributor  and  underwriter  for  the  former  Ivy 
NextShares. 

Waddell & Reed Services Company (“WRSCO”) and/or its subagents provide transfer agency and accounting 
services to the Funds. Waddell & Reed Financial, Inc., W&R, WRIMCO, WRSCO, IICO and IDI are hereafter collectively 
referred to as the “Company,” “we,” “us” or “our” unless the context requires otherwise. 

Investment Management Operations 

Our  investment  management  and  advisory  services  provide  one  of  our  largest  sources  of  revenues.  We  earn 
investment management fee revenues by providing investment management and advisory services pursuant to investment 
management agreements with the Funds. While the specific terms of the agreements vary, the basic terms are similar. The 
agreements provide that we render overall investment management services to each of the Funds, subject to the oversight 
of each Fund’s board of trustees and in accordance with each Fund’s investment objectives and policies. The agreements 
permit us to enter into separate agreements for shareholder services or accounting services with each respective Fund. 

Each Fund’s board of trustees, including a majority of the trustees who are not “interested persons” of the Fund 
or the Company within the meaning of the Investment Company Act of 1940, as amended (the “ICA”) (“disinterested 
members”) and the Fund’s shareholders must approve the investment management agreement between the respective Fund 
and the Company. These agreements may continue in effect from year to year if specifically approved at least annually by 
(i) the  Fund’s  board,  including  a  majority  of  the  disinterested  members,  or  (ii) the  vote  of  a  majority  of  both  the 
shareholders of the Fund and the disinterested members of each Fund’s board, each vote being cast in person at a meeting 
called for such purpose. Each agreement automatically terminates in the event of its assignment, as defined by the ICA or 
the Investment Advisers Act of 1940, as amended (the “Advisers Act”), and may be terminated without penalty by any 
Fund by giving us 60 days’ written notice if the termination has been approved by a majority of the Fund’s trustees or the 
Fund’s  shareholders.  We  may  terminate  an  investment  management  agreement  without  penalty  on  120 days’  written 
notice. 

In addition to performing investment management services for the Funds, we act as an investment adviser for 
institutional and other private investors and we provide subadvisory services to other investment companies.  Such services 
are provided pursuant to various written agreements, and our fees are generally based on a percentage of AUM. 

Our investment management team begins each business day in a collaborative discussion that fosters the sharing 
of information, analysis and ideas, yet reinforces individual accountability. Through all market cycles, we remain dedicated 
to the following investment principles: 

•  Rigorous fundamental research—an enduring investment culture that dedicates itself to analyzing companies 

on our own rather than relying exclusively on widely available research produced by others. 

•  Collaboration and accountability—a balance of collaboration and individual accountability, which ensures 
the sharing and analysis of investment ideas among investment professionals while empowering portfolio 
managers to shape their portfolios individually. 

•  Focus on growing and protecting client assets—a sound approach that seeks to capture asset appreciation 

when market conditions are favorable and strives to manage risk during difficult market periods. 

4 

These three principles shape our investment philosophy and money management approach. For over 80 years, 
our  investment  organization  has  delivered  consistently  competitive  investment  performance.  Through  bull  and  bear 
markets,  our  investment  professionals  have  not  strayed  from  what  works—fundamental  research  and  a  time-tested 
investment  processes.  We  believe  long-term  clients  turn  to  us  because  they  appreciate  that  our  investment  approach 
continues to identify and create opportunities for wealth creation. 

Our investment management team is comprised of 90 professionals, including 33 portfolio managers who average 
24 years of industry experience and 17 years of tenure with our firm. We have significant experience in virtually all major 
asset classes, several specialized asset classes and a range of investment styles. We continue to move towards team-based 
portfolio  management  on  our  funds  and  have  fortified  our  research  team  with  additional  investment  analysts,  while 
continuing to foster a collaborative culture across our investment management professionals. We also engage subadvisors 
who bring additional expertise in specific asset classes, when appropriate. 

Investment Management Products 

Our mutual funds provide a wide variety of investment options. We are the exclusive underwriter and distributor 
of 80 registered mutual fund portfolios in the Funds, which includes 60 investment strategies. During 2018, the remaining 
Advisors Funds merged into Ivy Funds with substantially similar objectives and strategies and six Ivy Funds and one Ivy 
VIP fund merged into Ivy Funds and an Ivy VIP fund, respectively, with generally similar investment objectives. Variable 
products,  Ivy  VIP  and  InvestEd  are  offered  primarily  through  Advisors  in  our  wealth  management  channel;  in  some 
circumstances, certain of those funds are also offered through the unaffiliated channel. The Ivy Funds are offered through 
both our unaffiliated channel and wealth management channel. The Funds’ AUM are included in either our unaffiliated 
channel or our wealth management channel depending on which channel marketed the client account or is the broker of 
record.  We also offer our strategies in other structures, such as institutional separate accounts, collective investment trusts 
and model-delivery separately managed accounts.  As of December 31, 2019, we managed $70.0 billion in AUM. 

Distribution Channels 

One  of  our  distinctive  qualities  is  that  we  distribute  our  investment  products  through  a  balanced  distribution 
network. Our distribution channels cover retail sales channels, including our affiliated wealth manager, W&R, as well as 
an institutional sales channel. 

Unaffiliated Channel 

The IDI focused distribution model centers on two sales channels, National Distribution and Professional Buyers 
Distribution, to best diversify asset flow and the AUM profile of the Company.  AUM in this channel were $26.3 billion 
at the end of 2019. 

National  Distribution,  inclusive  of  National  Accounts  and  National  Wholesale,  drives  sales  throughout  the 
nationwide broker-dealer network. The National Accounts team focuses on firm home office interactions and the National 
Wholesale team focuses on driving sales at the financial advisor level. This alignment provides a holistic, cohesive and 
collaborative sales and service approach to our national broker-dealer partners. National Wholesale includes 24 external 
wholesalers, four of which are exclusively devoted to W&R. 

Professional  Buyers  Distribution  focuses  on  sales  and  service  across  the  institutional,  consultant  relations, 
insurance, registered investment advisor (“RIA”) and defined contribution investment only (“DCIO”) categories. Unifying 
sales strategies within the Professional Buyers Distribution group brings collaboration, shared knowledge and enhanced 
service  levels  to  key  institutional,  retirement,  insurance  and  RIA  clients  that  require  specialized  interactions  and 
communication. 

The Distribution Operations team supports IDI’s sales and service-related processes including training, business 
intelligence, client relationship management and sales systems, and practice management. This group also includes IDI’s 
professional client experience team, which creates key client-facing deliverables utilized by both distribution groups. The 
Distribution  Operations  team  is  designed  to  help  increase  the  overall  knowledge  and  responsiveness  of  the  entire 
distribution channel. 

5 

Wealth Management Channel 

Throughout  our  history  and  continuing  today,  Advisors  sell  investment  products  to  individuals,  families  and 
businesses across the country in geographic markets of all sizes. Advisors assist clients on a wide range of financial issues 
with  a  significant  focus  on  helping  them  plan,  generally,  for  long-term  goals  and  offer  one-on-one  consultations  that 
emphasize long-term relationships through continued service.  

Over the past several years, we have expanded our wealth management platform technology and product offering, 
while continuing to make investments that allow Advisors to simplify the way they conduct business with clients. In 2019, 
we  introduced a  texting  program  for  mobile  and desktop use  to  all Advisors. This  application  allows Advisors  to  text 
clients,  manage,  schedule  and  track  messages  and  integrate  messaging  with  their  customer  relationship  management 
system.  Also  in  2019,  we  expanded  services  and  advanced  planning  support  and  introduced  a  custom  coaching  and 
practice-building program. The program allows Advisors to review key aspects of their business, access direct coaching 
from  industry  experts,  and  personalize  a  plan  for  practice  growth  and  continued  progress.    We  continue  to  work  to 
transform W&R into a fully competitive and profitable aspect of our business model. These efforts include enhancing the 
compensation  program  for  Advisors,  investing  in  a  new  advisor  technology  platform,  transitioning  advisors  currently 
leasing space in W&R offices to personal branch offices and redesigning services offered to Advisors. These additional 
enhancements  will  continue  in  the  future  and  are  designed  to  increase  our  ability  to  retain  and  competitively  recruit 
experienced Advisors.   

As  of  December 31,  2019,  there  were  939  Advisors  and  388  licensed  advisor  associates,  for  a  total  of  1,327 
licensed  individuals  associated  with  W&R  who  operate  out  of  offices  located  throughout  the  United  States.  Based  on 
industry  data,  W&R  ranks  among  the  largest  independent  broker-dealers.  As  of  December 31,  2019,  our  wealth 
management channel had AUM of $40.6 billion.  

Institutional Channel 

We also manage assets in a variety of investment styles for a variety of types of institutions. The largest client 
type  is  other  asset  managers  that  hire  us  to  act  as  subadvisor  for  their  branded  products;  they  are  typically  domestic 
distributors  of  investment  products  who  lack  scale  or  the  track  record  to  manage  internally  or  choose  to  market 
multi-manager styles. Our diverse client list also includes pension funds, Taft-Hartley plans and endowments. AUM in the 
institutional channel were $3.1 billion at December 31, 2019.  

Wealth Management Products and Services 

Since 1937, W&R has been committed to our client’s financial goals.  W&R offers a variety of sophisticated and 
personalized financial planning services to address virtually any client goal, objective or situation including retirement 
planning, education planning, survivor needs, asset allocation, estate planning, business planning, income tax planning, 
disability and long-term care.  W&R offers a variety of products to clients including fee-based, asset allocation advisory 
products,  mutual  funds, general  securities, 529  college  savings plans, retirement  plans  and  insurance  and  annuities.  In 
2019,  W&R  launched  WaddellONE,  a  centralized  advisor  technology  platform  available  to  all  Advisors.    Through 
WaddellONE, Advisors have direct connectivity to several of the firm’s existing technology partners with the added benefit 
of market data, research and news coverage.     

W&R offers clients full-service brokerage services as well as a variety of fee-based asset allocation programs, 
including Managed Allocation Portfolio (“MAP”), MAPChoice, MAPFlex, MAPSelect, MAPLatitude, MAPNavigator 
and Strategic Portfolio Allocation (“SPA”). These programs utilize a variety of underlying investment options including 
mutual funds, individual stocks and bonds and exchange traded funds (“ETFs”) and are part of the evolution of our fully 
independent  wealth  management  business  model.  During  2019,  we  launched  Guided  Investment  Strategies  and 
MAPDirect. Guided Investment Strategies provides Advisors multiple options for outsourcing investment management to 
institutional, third party investment managers.  The program consists of four ETF options and one mutual fund option.  The 
ETF portfolios are managed by PMC, Wilshire Associates, BlackRock and State Street Global Advisors.  The mutual fund 
option  consists  of  both  affiliated  and  unaffiliated  mutual  fund  options  and  is  managed  with  discretion  by  Wilshire 
Associates.  MAPDirect is a new fee-based asset allocation program offering investment options from multiple mutual 
fund managers, including access to more than 1,800 individual mutual funds and nearly 200 ETFs.  As of December 31, 
2019, clients had $26.9 billion invested in our fee-based asset allocation programs. 

6 

Through W&R, we distribute various variable annuity products, some of which offer our affiliated Ivy VIP funds 
as  an  investment  vehicle.    Through  our  insurance  agency  subsidiaries,  Advisors  also  offer  clients  retirement  and  life 
insurance  products  underwritten  by  our  business  partners.  We  offer  unaffiliated  mutual  fund  products,  other  variable 
annuity products, and full-service brokerage products and services through a third party clearing broker-dealer.   

AUA  includes  both  client  assets  invested  in  the  Funds  and  in  other  companies’  products  that  are  distributed 
through W&R and held in brokerage accounts or within our fee-based asset allocation programs. As of December 31, 
2019, we managed AUA of $60.1 billion. 

Service Agreements 

We  earn  service  fee  revenues  by  providing  various  services  to  the  Funds  and  their  shareholders.  Pursuant  to 
shareholder servicing agreements, we perform shareholder servicing functions for which the Funds pay us a monthly fee, 
including: maintaining shareholder accounts; issuing, transferring and redeeming shares; distributing dividends and paying 
redemptions; furnishing information related to the Funds; and handling shareholder inquiries. During 2019, the Company 
outsourced the transactional processing operations of its internal transfer agency, which provides some of these services.  
Pursuant  to  accounting  service  agreements,  we  provide  the  Funds  with  accounting  and  administrative  services  and 
assistance for which the Funds pay us a monthly fee, including: maintaining the Funds’ records; pricing Fund shares; and 
preparing prospectuses for existing shareholders, proxy statements and certain other shareholder reports.  Agreements with 
the Funds may be adopted or amended with the approval of the disinterested members of each Fund’s board of trustees 
and have annually renewable terms. 

Competition 

The financial services industry is a highly competitive global industry. According to the Investment Company 
Institute  (the  “ICI”),  at  the  end  of  2019  there  were  more  than  9,400  open-end  investment  companies,  more  than  500 
closed-end investment companies and more than 2,000 exchange traded funds of varying sizes, investment policies and 
objectives whose shares are being offered to the public in the United States alone. Factors affecting our business include 
investment performance, fees, brand recognition, business reputation, quality of service and the continuity of both client 
relationships and AUM. A majority of mutual fund sales go to funds that are highly rated by a small number of well-known 
ranking  services  that  focus  on  investment  performance.  Competition  is  influenced  by  the  achievement  of  competitive 
investment management performance, distribution methods, the type and quality of shareholder services, the success of 
marketing efforts and the ability to develop investment products for certain market segments to meet the changing needs 
of investors. 

We compete with other mutual fund management, distribution and service companies that distribute their fund 
shares through a variety of methods, including affiliated and unaffiliated sales forces, broker-dealers and direct sales to 
the public of shares offered at a low or no sales charge. Many larger mutual fund complexes have significant advertising 
budgets and established relationships with brokerage houses with large distribution networks, which enable these fund 
complexes to reach broad client bases. In recent years, there has been a trend of consolidation in the mutual fund industry 
resulting in competitors with greater financial resources than us. Many investment  management firms and unaffiliated 
advisors  offer  services  and  products  similar  to  ours.  We  also  compete  with  brokerage  and  investment  banking  firms, 
insurance companies, commercial banks and other financial institutions and businesses offering other financial products 
in all aspects of their businesses.  

The distribution of mutual funds and other investment products has experienced significant evolution and change 
in recent years, which have intensified the competitive environment. Changes include the introduction of new products, 
the rationalization of the number of products offered on third party platforms, increasingly complex distribution systems 
with multiple classes of shares, the development of investors’ ability to invest online and through mobile applications, the 
introduction of sophisticated technological platforms used by financial advisors to sell and service mutual funds for their 
clients,  the  introduction  of  separately  managed  accounts—previously  available  only  to  institutional  investors—to 
individuals, and growth in the number of mutual funds offered.  In recent years, we have faced significant competition 
from passive investment strategies, which have taken market share from active managers like ourselves.  While we cannot 
predict  how  much  market  share  these  competitors  will  gain,  we  believe  there  will  always  be  demand  for  active 
management. 

7 

We believe we effectively compete across multiple dimensions of the asset management and wealth management 
businesses.  First, we market our products, primarily the Ivy Funds family, to unaffiliated broker-dealers and advisors and 
compete  against  other  asset  managers  offering  mutual  fund  products.  Competition  is  impacted  by  sales  techniques, 
personal relationships and skills, and the quality of financial planning products and services offered. We compete against 
a broad range of asset managers and wealth managers that are both larger and smaller than our firm, but we believe that 
the breadth and depth of our products position us to compete in this environment. Second, we believe our business model 
targets clients seeking personal assistance from financial advisors or planners. The market for financial advice is extremely 
broad and fragmented. Advisors compete with large and small broker-dealers, unaffiliated advisors, registered investment 
advisers, financial institutions, insurance representatives and others. Finally, we compete in the institutional marketplace, 
working  with  consultants  who  select  asset  managers  for  various  opportunities,  as  well  as  working  directly  with  plan 
sponsors, foundations, endowments, sovereign funds and other asset managers who hire subadvisors.  

We also face competition in attracting and retaining qualified employees and Advisors. To maximize our ability 
to compete effectively in our business, we offer competitive compensation. We are advancing our culture by focusing on 
our  Core  Values  and  further  investing  in  our  people  through  areas  such  as  talent  management,  employee  experience, 
diversity and inclusion and total rewards.  For Advisors, we enhanced our compensation program and continue to build on 
our value proposition through enhancements to technology, products and a leading service model. We also boosted our 
recruiting  efforts  nationally  and  have  an  expanded  national  recruiting  team  in  place  whose  focus  is  to  attract,  build 
relationships with and, ultimately, add experienced financial advisors to W&R’s national network. 

For additional discussion regarding the impact of competition, please see the Market and Competition risk factors 

included in Item 1A—“Risk Factors” in this Annual Report. 

Regulation 

The securities industry is subject to extensive regulation and virtually all aspects of our business are subject to 
various federal and state laws and regulations. These laws and regulations are primarily intended to protect investment 
advisory  clients  and  shareholders  of  registered  investment  companies.  Under  such  laws  and  regulations,  agencies  and 
organizations  that  regulate  investment  advisers,  broker-dealers,  and  transfer  agents  have  broad  administrative  powers, 
including the power to limit, restrict or prohibit an investment adviser, broker-dealer or transfer agent from carrying on its 
business in the event that it fails to comply with applicable laws and regulations. In such event, the possible sanctions that 
may be imposed include, but are not limited to, the suspension of individual employees or agents, limitations on engaging 
in certain lines of business for specified periods of time, censures, fines and the revocation of investment adviser and other 
registrations. 

The United States Securities and Exchange Commission (the “SEC”) is the federal agency responsible for the 
administration  of  federal  securities  laws.  Two  of  our  subsidiaries,  W&R  and  IICO,  are  registered  with  the  SEC  as 
investment  advisers  under  the  Advisers  Act,  which  imposes  numerous  obligations  on  registered  investment  advisers 
including, among other things, fiduciary duties, record-keeping and reporting requirements, operational requirements and 
disclosure obligations, as well as general anti-fraud prohibitions. Investment advisers are subject to periodic examination 
by the SEC, and the SEC is authorized to institute proceedings and impose sanctions for violations of the Advisers Act, 
ranging from censure to termination of an investment adviser’s registration. 

The Funds are registered as investment companies with the SEC under the ICA, and various filings are made with 
states  under  applicable  state  rules  and  regulations.  The  ICA  regulates  the  relationship  between  a  mutual  fund  and  its 
investment  adviser  and  prohibits  or  severely  restricts  principal  transactions  and  joint  transactions.  Various  regulations 
cover certain investment strategies that may be used by the Funds for hedging and/or speculative purposes. To the extent 
the Funds purchase futures contracts, options on futures contracts, swaps and foreign currency contracts above certain de 
minimis thresholds established by the Commodity Futures Trading Commission (the “CFTC”), they are subject to the 
commodities and futures regulations of the CFTC. 

The  Company  is  also  subject  to  federal  and  state  laws  affecting  corporate  governance,  including  the 
Sarbanes-Oxley Act of 2002, as well as rules adopted by the SEC. Our report on internal controls over financial reporting 
for 2019 is included in Part I, Item 9A.  As a publicly traded company, we are also subject to the rules of the New York 
Stock  Exchange  (the  “NYSE”),  the  exchange  on  which  our  stock  is  listed,  including  the  corporate  governance  listing 
standards approved by the SEC. 

8 

Two of our subsidiaries, W&R and IDI, are registered as broker-dealers with the SEC and the states. Much of the 
broker-dealer  regulation  has  been  delegated  by  the  SEC  to  self-regulatory  organizations,  principally  the  Municipal 
Securities  Rulemaking  Board  and  the  Financial  Industry  Regulatory  Authority, Inc.  (“FINRA”),  which  is  the  primary 
regulator of our broker-dealer activities. These self-regulatory organizations adopt rules (subject to approval by the SEC) 
that govern the industry and conduct periodic examinations of our operations over which they have jurisdiction. Securities 
firms are also subject to regulation by state securities administrators in those states in which they conduct business. Broker-
dealers are subject to regulations that cover all aspects of the securities business, including sales practices, market making 
and  trading  among  broker-dealers,  the  use  and  safekeeping  of  clients’  funds  and  securities,  capital  structure, 
record-keeping,  and  the  conduct  of  directors,  officers,  employees  and  associated  persons.  Violation  of  applicable 
regulations can result in the revocation of broker-dealer licenses, the imposition of censures or fines, and the suspension 
or expulsion of a firm, its officers or employees. 

W&R and IDI are each subject to certain net capital requirements pursuant to the Securities Exchange Act of 
1934, as amended (the “Exchange Act”). Uniform Net Capital Rule 15c3-1 of the Exchange Act (the “Net Capital Rule”) 
specifies the minimum level of net capital a registered broker-dealer must maintain and also requires that part of its assets 
be kept in a relatively liquid form. The Net Capital Rule is designed to ensure the financial soundness and liquidity of 
broker-dealers. Any failure to maintain the required minimum net capital may subject us to suspension or revocation of 
our registration or other limitations on our activity by the SEC, and suspension or expulsion by FINRA or other regulatory 
bodies, and ultimately could require the broker-dealer’s liquidation. The maintenance of minimum net capital requirements 
may also limit our ability to pay dividends. As of December 31, 2019 and 2018, net capital for W&R and IDI exceeded all 
minimum requirements. 

Pursuant to the requirements of the Securities Investor Protection Act of 1970, W&R is a member of the Securities 
Investor Protection Corporation (the “SIPC”). IDI is exempt from the membership requirements and is not a member of 
the SIPC. The SIPC provides protection against lost, stolen or missing securities (but not loss in value due to a rise or fall 
in market prices) for clients in the event of the failure of a broker-dealer. Accounts are protected up to $500,000 per client 
with a limit of $250,000 for cash balances. However, since the Funds, and not our broker-dealer subsidiaries, maintain 
client accounts, SIPC protection would not cover mutual fund shareholders whose accounts are maintained directly with 
the Funds, but would apply to brokerage accounts held on our brokerage platform. 

Title III of the USA PATRIOT Act, the International Money Laundering Abatement and Anti-Terrorist Financing 
Act  of  2001,  imposes  significant  anti-money  laundering  requirements  on  all  financial  institutions,  including  domestic 
banks and domestic operations of foreign banks, broker-dealers, futures commission merchants and investment companies. 

The Company and Advisors in our wealth management channel are subject to the Employee Retirement Income 
Security Act of 1974, as amended (“ERISA”), and related provisions of the Internal Revenue Code of 1986, as amended, 
to  the  extent  they  are  considered  “fiduciaries”  under  ERISA  with  respect  to  certain  clients.   In  April 2016,  the  U.S. 
Department of Labor (the “DOL”) adopted regulations that, among other things, treated as fiduciaries any person who 
provides  investment  advice  or  recommendations  to  employee  benefit  plans,  plan  fiduciaries,  plan  participants,  plan 
beneficiaries, IRAs or IRA owners (the “DOL Fiduciary Rule”). Although the U.S. Court of Appeals for the Fifth Circuit 
vacated the DOL Fiduciary Rule, the DOL is expected to re-propose these regulations and other regulators have enacted 
or proposed other fiduciary standards.  For example, in June 2019, the SEC adopted a package of rulemakings, including 
Regulation Best Interest, Form CRS Relationship Summary (“Form CRS”), and interpretations, including an interpretation 
of an investment adviser’s fiduciary standard of conduct and when broker-dealers are deemed to provide advice that is 
“solely  incidental”  to  brokerage  services  and  thus  not  subject  to  the  Advisers  Act,  which  are  intended  to  enhance  the 
quality and transparency of retail investors’ relationships with broker-dealers and investment advisers.  In addition, certain 
states have enacted or proposed fiduciary and best interest standards for broker-dealers. 

Our  businesses  may  be  materially  affected  not  only  by  regulations  applicable  to  investment  advisers,  broker-
dealers or transfer agents, but also by law and regulations of general application. For example, the volume of our principal 
investment advisory business in a given time period could be affected by, among other things, existing and proposed tax 
legislation and other governmental regulations and policies (including the interest rate policies of the Federal Reserve 
Board), and changes in the interpretation or enforcement of existing laws and rules that affect the business and financial 
communities. 

Our business is also subject to new and changing laws and regulations. For additional discussion regarding the 
impact of current and proposed legal or regulatory requirements, please see the Legal, Regulatory and Tax risk factors 

9 

included in Item 1A—“Risk Factors” in this Annual Report. 

Intellectual Property 

We regard our names as material to our business and have registered certain service marks associated with our 

business with the United States Patent and Trademark Office. 

Employees 

At December 31, 2019 we had 1,162 full-time employees, consisting of 1,073 home office employees and 89 

employees responsible for field supervision and administration. 

Available Information 

We  make  available  free  of  charge  our  proxy  statements,  Annual  Reports  on  Form 10-K,  quarterly  reports  on 
Form 10-Q, current reports on Form 8-K and amendments to those reports under the “Reports & SEC Filings” menu on 
the “Investor Relations” section of our internet website at ir.waddell.com as soon as reasonably practical after such filing 
has been made with the SEC. 

ITEM 1A.   Risk Factors 

You should carefully consider the following risk factors as well as the other risks and uncertainties contained in 
this Annual Report on Form 10-K or in our other SEC filings. The occurrence of one or more of these risks or uncertainties 
could materially and adversely affect our business, financial condition, operating results and cash flows. In this Annual 
Report  on  Form 10-K,  unless  the  context  expressly  requires  a  different  reading,  when  we  state  that  a  factor  could 
“adversely  affect  us,”  have  a  “material  adverse  effect  on  our  business,”  “adversely  affect  our  business”  and  similar 
expressions, we mean that the factor could materially and adversely affect our business, financial condition, operating 
results  and  cash  flows.  Information  contained  in  this  section  may  be  considered  “forward-looking  statements.”  See 
“Part I—Forward Looking Statements” for a discussion of cautionary statements regarding forward-looking statements. 

MARKET AND COMPETITION RISKS 

We  Could  Experience  Adverse  Effects  On  Our  Market  Share  Due  To  Competition.  The  investment 
management  industry  is  highly  competitive.    We  compete  with  investment  management  firms,  wealth  management 
companies, investment banking firms, insurance companies, banks, internet investment sites, mobile investment products, 
automated financial advisors, registered investment advisers, and other financial institutions and individuals based on a 
number of factors, including investment performance, the level of fees charged, the quality and diversity of products and 
services offered, name recognition and reputation, and the ability to develop new investment strategies and products to 
meet the changing needs of investors. Many of these competitors not only offer mutual fund investments and services, but 
also offer an ever-increasing number of other financial products and services, and have better brand recognition.  See Item 
1 – “Business – Competition.”  If existing or potential clients decide to invest with our competitors instead of with us, our 
market share could decline, which could have a material adverse effect on our business. 

There  are  a  number  of  asset  classes  and  product  types  that  are  not  well  covered  by  our  current  products  and 
services. When these asset classes or products are in favor with investors, our competitors may receive outsized flows 
compared to others in the industry.  As a result, we may miss the opportunity to gain the AUM that are being invested in 
these assets and face the risk of our managed assets being withdrawn in favor of competitors who offer these classes or 
products.  For example, the trend in recent years in the asset management business in favor of lower fee, passive investment 
strategies, such as index and certain types of exchange-traded funds, favors our competitors who provide those products 
over active managers like us. In addition, we are not typically the lowest cost provider of asset management services. To 
the extent that we compete on the basis of price, we may not be able to maintain our current fee structure, which could 
adversely affect our operating revenues. 

Our Business And Prospects Could Be Adversely Affected If The Securities Markets Decline or are Volatile. 
Our results of operations are affected by certain economic factors, including the success of the securities markets. There 
are often substantial fluctuations in price levels in the securities markets. These fluctuations can occur on a daily basis and 
over longer periods as a result of a variety of factors, including national and international economic and political events, 

10 

broad trends in business and finance, and interest rate movements.  Adverse market conditions, particularly in the U.S. 
domestic stock market due to our high concentration of AUM in that market, and lack of investor confidence could result 
in investors further withdrawing from the markets or decreasing their rate of investment, either of which could adversely 
affect our revenues, earnings and growth prospects. 

Our revenues are, to a large extent, investment management fees that are based on the market value of AUM and 
AUA.  A decline in the securities markets may cause the value of our AUM and/or AUA to decline or cause investors to 
redeem or sell assets in favor of investments they perceive offer greater opportunity or lower risk, both of which decrease 
investment management and other fees and could significantly reduce our revenues and earnings.  We do not hedge our 
revenue stream from this risk through derivatives or other financial contracts.  Our growth is dependent to a significant 
degree  upon  our  ability  to  attract  and  retain  mutual  fund  assets  and  advisory  assets,  and,  in  an  adverse  economic 
environment,  this  may  prove  more  difficult.    The  combination  of  adverse  market  conditions  reducing  both  sales  and 
investment management fees could compound one another and materially affect our business. 

There  May Be  Adverse  Effects  On  Our  Business  If  Our  Funds’  Performance  Declines. 

  Success  in  the 
investment management and mutual fund businesses, including the growth and retention of AUM, is dependent on the 
investment performance of client accounts relative to market conditions and the performance of competing funds.  From 
time  to  time,  we  may  experience  poor  investment  performance,  on  a  relative  or  absolute  basis,  in  certain  products  or 
accounts  that  we  manage,  which  may  contribute  to  a  significant  reduction  in  our  AUM  and  revenues.    A  Fund’s 
performance record is calculated over various trailing periods and, therefore, the Fund’s underperformance may continue 
to be reflected in a particular trailing period long after the Fund’s performance has improved.  Accordingly, the Fund may 
experience delays in realizing, or may not realize, any increase in asset flows from improved performance. Good relative 
performance stimulates sales of the Funds’ shares and tends to keep redemptions low.  Sales of the Funds’ shares in turn 
generate  higher  management  fees  and  distribution  revenues.  Good  relative  performance  may  also  attract  institutional 
accounts  and  may  result  in  higher  ratings  or  rankings  by  research  services  such  as  Morningstar,  Lipper  or  eVestment 
Alliance, which may compound the foregoing effects. Conversely, poor relative performance results in decreased sales, 
increased redemptions of the Funds’ shares and the loss of institutional accounts, resulting in decreases in our AUM and 
revenues.  Poor investment performance also may adversely affect our ability to expand the distribution of our products 
through  unaffiliated  third  parties.    Further,  any  drop  in  market  share  of  mutual  fund  sales  in  our  wealth  management 
channel may further reduce profits as sales of unaffiliated mutual funds are less profitable than sales of our Funds.   

As of December 31, 2019, 39% our AUM were concentrated in five Funds. As a result, our operating results are 
significantly affected by the performance of those Funds and our ability to minimize redemptions from and maintain AUM 
in those Funds. If we experienced a significant amount of redemptions of those Funds for any reason, our revenues would 
decline and our operating results would be adversely affected. Further, any adverse performance of those Funds may also 
indirectly affect the net sales and redemptions in our other products, which in turn, may adversely affect our business.   

Changes In The Distribution Channels In Which We Operate Could Reduce Our Net Revenues and Adversely 
Affect  Our  AUM,  Revenues  and  Growth  Prospects.    Our  ability  to  market  and  distribute  mutual  funds  and  other 
investment products we manage is significantly dependent on access to third party financial intermediaries that distribute 
these products.  We sell a significant portion of our investment products through a variety of such intermediaries, including 
major wire houses, national and regional broker-dealers, defined contribution plan administrators, retirement platforms 
and registered investment advisers.  AUM in our unaffiliated channel at December 31, 2019 were $26.3 billion, or 38% of 
total AUM.  It would be difficult for us to acquire or retain the management of those assets without the assistance of the 
intermediaries.  As third party intermediaries rationalize and reduce the number of product offerings on their platforms, 
including in response to new best interest and  fiduciary standards, we cannot provide assurances that we will be able to 
maintain  an  adequate  number  of  investment  product  offerings,  or  access  to  these  intermediaries,  which  could  have  a 
material adverse effect on our business.  Relying on third party intermediaries also exposes us to the risk of increasing 
costs of distribution, as certain intermediaries with which we conduct business charge fees (largely determined by the 
distributor) to maintain access to their distribution networks.  If we choose not to pay such fees, our ability to distribute 
through  those  intermediaries  would  be  limited;  significant  increases  in  such  fees  will  cause  our  distribution  costs  to 
increase, which could lower our profitability.  In addition, over time, certain sectors of the financial services industry have 
become considerably more concentrated, as financial institutions involved in a broad range of financial services have been 
acquired by or merged into other firms. 

Over  half  of  our  AUM,  $40.6  billion,  or  58%,  as  of  December 31,  2019  are  held  in  our  wealth  management 
channel.  The investment products distributed in our wealth management channel include our Funds and other products, 

11 

as well as products issued by unaffiliated mutual fund companies.  A significant portion of the sales in this channel are 
sales of Funds, upon which we earn higher revenues from asset management fees as compared to the sale of unaffiliated 
funds.  Sales of affiliated investment products in our wealth management channel may decrease (and redemptions increase) 
materially with the introduction of additional unaffiliated investment products in our advisory programs.  Further, qualified 
accounts, particularly IRAs, make up a significant portion of our AUM and AUA in this channel, and a significant portion 
of those retirement assets are invested in our affiliated products.  The introduction of additional unaffiliated products in 
this channel, sustained underperformance of key investment products, and the implementation of best interest and fiduciary 
standards could cause us to experience lower sales of our affiliated investment products, increased redemptions, or other 
developments that may not be fully offset by higher distribution revenues or other benefits.  As a result, our AUM, AUA, 
revenues and earnings may decline.  See “Legal, Regulatory and Tax Risks below for the impact that changes to standards 
of  conduct  applicable  to  broker-dealers  and  investment  advisers  and  potential  fiduciary  standards  may  have  on  our 
business, including our distribution activities” 

Increasingly, investors, particularly in the institutional market, rely on external consultants and other third party 
financial professionals for advice on the choice of an investment adviser and investment portfolio. Further, the institutional 
account  business  uses  referrals  from  investment  consultants,  investment  advisers  and  other  professionals.    These 
consultants and third parties tend to exert a significant degree of influence over their clients’ choices, and they may favor 
a competitor of ours.  We cannot assure that our investment offerings will be among their recommended choices in the 
future. The Company cannot be certain that it will continue to have access to these third party distribution channels or 
have an opportunity to offer some or all of its investment products through these channels.  Further, their recommendations 
can change over time and we could lose their recommendation and their client assets under our management.  Any failure 
to maintain strong business relationships with these distribution sources and the consultant community could impair our 
ability to sell our products, which in turn could have a negative effect on our revenues and profitability. 

A  Significant  Percentage  Of  Our  AUM  Are  Distributed  Through  Our  Unaffiliated  Channel,  Which  Has 
Higher Redemption Rates Than Our Wealth Management Channel. 
 The percentage of our AUM in the unaffiliated 
channel was 38% at December 31, 2019, and the percentage of our total sales represented by the unaffiliated channel was 
60% for the year ended December 31, 2019.  The success of sales in our unaffiliated channel depends upon our maintaining 
strong relationships with certain strategic partners, third party distributors and institutional accounts, as well as on the 
performance of our investment products marketed through this channel.  Many of those distribution sources also offer 
investors competing funds that are internally or externally managed, or may reduce the number of competing products on 
their platforms through systemic rationalization and reduction, which could limit the distribution of our products. The loss 
of any of these distribution channels and the inability to continue to access new distribution channels could decrease our 
AUM and adversely affect our results of operations and growth.  There are no assurances that these channels and their 
client bases will continue to be accessible to us.  The loss or diminution of the level of business we do with those providers 
could have a material adverse effect on our business.  Compared to the industry average redemption rate of 21.7% and 
24.9%  for  the  years  ended  December 31,  2019  and  2018,  the  unaffiliated  channel  had  redemption  rates  of  38.1%  and 
38.7% for the years ended December 31, 2019 and 2018, respectively.  Redemption rates were 13.8% and 13.9% for our 
wealth management channel in the same periods, reflecting the higher rate of transferability of investment assets in the 
unaffiliated channel.  However, the modernization of our wealth management platforms and products and the introduction 
of  additional  unaffiliated  investment  products  in  our  advisory  programs,  as  well  as  changes  resulting  from  the 
implementation  of  new  best  interest  and  fiduciary  standards,  may  result  in  a  higher  redemption  rate  in  our  wealth 
management channel, as Advisors may move to sell more unaffiliated products.  An increase in the sale of unaffiliated 
mutual funds compared to sales of the Funds in our wealth management channel may reduce profits, as sales of unaffiliated 
mutual funds are less profitable than sales of our Funds.  See “Legal, Regulatory and Tax Risks.” 

Fee Pressures Could Reduce Our Revenues And Profitability.  There is an accelerating trend toward lower 
fees  in  some  segments  of  the  investment  management  business.  The  SEC  has  adopted  rules  that  are  designed  to  alter 
mutual fund corporate governance, which could result in further downward pressure on investment advisory fees in the 
mutual fund industry. Investors and clients are increasingly fee sensitive. Active management continues to experience 
pressure by increased flows to lower fee passive products.  This trend has resulted in pressure on active management firms 
to reduce fees to compete with passive products.  New best interest and fiduciary standards could increase fee pressure as 
financial advisors may have more fee sensitivity given their higher standard of conduct.  In addition, competition could 
cause  us  to  reduce  the  fees  we  charge  for  products  and  services.    In  the  event  that  competitors  charge  lower  fees  for 
substantially similar products, we may be forced to compete on the basis of price in order to attract and retain clients.  In 
the ordinary course of our business, we may reduce or waive investment management fees, or limit total expenses, on 
certain products or services for particular time periods to manage fund expenses, or for other reasons, and to help retain or 

12 

increase  AUM.  The  investment  management  agreements  with  the  Funds  continue  in  effect  from  year  to  year  only  if 
approved by the Funds’ board of trustees. Periodic review of these advisory agreements could result in a reduction in 
investment management fee revenues received from the Funds. Accordingly, there can be no assurance that we will be 
able to maintain our current fee structure.  Fee reductions on existing or future new business could reduce our operating 
revenues and may adversely affect our business, future revenue and profitability.  

The fees we earn vary depending on the type of asset managed, the type of client, the type of asset management 
product or service provided and whether the product is sub-advised.  A shift in the mix of our AUM from higher revenue-
generating  assets  to  lower  revenue-generating  assets  may  result  in  a  decrease  in  our  operating  revenues  even  if  our 
aggregate AUM do not change.  There can be no assurance that we will achieve a more favorable product mix in the future.   

Our Ability To Attract And Retain Key Personnel Is Significant To Our Success And Growth.  Our success is 
largely dependent on our ability to attract and retain highly skilled personnel, including our corporate officers, portfolio 
managers, investment analysts, and sales and client relationship personnel, many of whom have specialized expertise and 
extensive experience in our industry.  The market for experienced asset management personnel is extremely competitive, 
and is increasingly characterized by the movement of employees among different firms.  Most of our employees do not 
have employment agreements, and generally can terminate their employment with us at any time.  Those employees who 
are subject to employment agreements are generally eligible to terminate their employment at any time upon written notice. 
Due to the competitive market for these professionals and the success of our highly skilled employees, our costs to attract 
and retain key personnel are significant.  If we are unable to offer competitive compensation or otherwise attract and retain 
talented individuals, the Company’s ability to execute its strategic objectives, compete effectively and retain its existing 
clients may be materially impacted.  Because the investment track record of many of our products and services is often 
attributed to a small number of individual employees, the departure of one or more of these employees could damage our 
reputation and result in the loss of assets or client accounts, which could have a material adverse effect on our results of 
operations  and  financial  condition.    If  we  are  unable  to  attract  and  retain  qualified  personnel,  it  could  damage  our 
reputation, make it more difficult to retain and attract new employees, cause our retention costs to increase significantly, 
and materially adversely impact our financial condition and results of operations.     

Additionally, a significant portion of the sales of our mutual funds, investment products, annuities and insurance 
products are sold in our wealth management channel. Our growth prospects are directly affected by the quality, quantity 
and productivity of Advisors who continue to manage their independent practices through their association with us. 

There May Be An Adverse Effect On Our Business If Our Investors Redeem The Assets We Manage On Short 
Notice. 
 Our investment management agreements with institutions and other non-mutual fund accounts are generally 
terminable upon relatively short notice, and investors in the Funds that we manage may redeem their investments in the 
Funds at any time without prior notice.  Institutional and individual clients can terminate their relationships with us, reduce 
the aggregate amount of AUM, or shift their funds to other types of accounts with different rate structures for any number 
of  reasons,  including  investment  trends,  investment  performance,  changes  in  prevailing  interest  rates,  changes  in 
investment  preferences  of  clients,  changes  in  our  reputation  in  the  marketplace, changes  in  management  or  control  of 
clients or third party distributors with whom we have relationships, loss of key investment management or other personnel, 
and financial market performance.  In addition, in a declining securities market, the pace of mutual fund redemptions and 
withdrawal of assets from other accounts could accelerate. Poor investment performance generally or relative to other 
investment management firms tends to result in decreased purchases of Fund shares, increased redemptions of Fund shares, 
and the loss of institutional or individual accounts.  Historically, the risk of our investors redeeming their investments in 
the Funds on short notice has been greater for assets in our unaffiliated channel.  Additionally, redemptions in our wealth 
management channel may increase materially with the introduction of additional unaffiliated investment products in our 
advisory  programs.    The  implementation  of  new  best  interest  and  fiduciary  standards  could  also  result  in  increased 
redemptions.  An increase in redemptions and the corresponding decrease in our AUM may have a material adverse effect 
on our business. 

There May Be Adverse Effects On Our Business Upon The Termination Of, Or Failure To Renew, Certain 
Agreements.  A majority of our revenues are derived from investment management agreements with the Funds that, as 
required  by  law,  are  terminable  on  60  days’  notice.  Each  investment  management  agreement  must  be  approved  and 
renewed annually by the disinterested members of each Fund’s board of trustees or its shareholders, as required by law.  
Additionally, our investment management agreements provide for automatic termination in the event of assignment, which 
includes a change of control, without the consent of our clients and, in the case of the Funds, approval of the Funds’ board 
of trustees and shareholders to continue the agreements.  There can be no assurances that our clients will consent to any 

13 

assignment of our investment management agreements, or that those and other contracts will not be terminated or will be 
renewed  on  favorable  terms,  if  at  all,  at  their  expiration  and  new  agreements  may  not  be  available.    The  decrease  in 
revenues that could result from any such event could have a material adverse effect on our business. 

We  May Be  Unable  To  Develop  New  Products  And  Support  Provided  To  New  Products  May Reduce  Fee 
Revenue, Increase Expenses And Expose Us To Potential Loss On Invested Capital.  Our financial performance depends, 
in part, on our ability to develop, market and manage new investment products and services, which may require significant 
time and resources, as well as ongoing support and investment.  Substantial risk and uncertainties are associated with the 
introduction of new products and services, including the implementation of new and appropriate operational controls and 
procedures, shifting client and market preferences, the introduction of competing products or services, and compliance 
with  regulatory  requirements.  A  failure  to  continue  to  innovate  to  introduce  new  products  and  services,  or  to  manage 
successfully the risks associated with such products and services, may impact our market share relevance and may cause 
our AUM, revenue and earnings to decline.  In addition, changes to the standards of conduct applicable to broker-dealers 
and investment advisers could require modifications to our distribution activities and impact our ability to engage in certain 
types of distribution or other business activities.  

Additionally, we may support the development of new investment products by waiving a portion of the fees we 
usually receive for managing such products, by subsidizing expenses, or by making seed capital investments.  There can 
be no assurance that new investment products we develop will be successful, which could have a material adverse effect 
on our business.  Failure to have or devote sufficient capital to support new products could have an adverse impact on our 
future  growth.    Seed  capital  investments  in  new  products  utilize  capital  that  would  otherwise  be  available  for  general 
corporate purposes and expose us to capital losses due to investment market risk.  Our non-operating investment and other 
income could be adversely affected by the realization of losses upon the disposition of our investments or the recognition 
of  significant  other-than-temporary  impairments  in  the  case  of  our  available-for-sale  portfolio  and  the  recognition  of 
unrealized losses related to our sponsored investment portfolios that are held as trading and accounted for under the equity 
method.  We may use various derivative instruments to mitigate the risk of our seed capital investments, although some 
market risk would remain. The risk of loss may be greater for seed capital investments that are not hedged, or if an intended 
hedge  does  not  perform  as  expected.    Our  use  of  derivatives  would  result  in  counterparty  risk  in  the  event  of  non-
performance by counterparties to these derivative instruments, regulatory risk and the risk that the underlying positions do 
not move in relation to the related derivative instruments.  As a result, volatility in the capital markets may affect the value 
of our seed capital investments, which may increase the volatility of our earnings and adversely affect our business. 

The Failure Or Negative Performance Of Products Offered By Competitors May Cause AUM In Our Similar 
Products To Decline Irrespective Of The Performance Of Our Products.  Many competitors offer similar products to 
those offered by us and the failure or negative performance of competitors’ products or the loss of confidence in a product 
type could lead to a loss of confidence in similar products offered by us, irrespective of the performance of our products. 
Any loss of confidence in a product type could lead to redemptions in such products, which may cause the Company’s 
AUM to decline and materially affect our business. 

The  Impairment  Or  Failure  Of  Other  Financial  Institutions  Could  Adversely  Affect  Our  Business.    We 
routinely execute transactions with counterparties, including brokers-dealers, commercial and investment banks, clearing 
organizations, mutual and hedge funds, and other institutional clients that expose us or the Funds or accounts we manage 
to  operational,  credit  or  other  risks  in  the  event  that  a  counterparty  with  whom  the  Company  transacts  defaults  on  its 
obligations or if there are other unrelated systemic failures in the markets.  Although we regularly assess risks posed by 
counterparties, such counterparties may be subject to sudden swings in the financial and credit markets that may impair 
their ability to perform or they may otherwise fail to meet their obligations.  Any such impairment failure could negatively 
impact the performance of products or accounts we manage, which could lead to the loss of clients and may cause our 
AUM, revenue and earnings to decline. 

Restrictions On Our Ability To Use “Soft Dollars” Could Result In An Increase In Our Expenses.  On behalf 
of our mutual fund and investment advisory clients, we make decisions to buy and sell securities for each portfolio, select 
broker-dealers to execute trades, and negotiate brokerage commission rates. In connection with these transactions, we may 
receive “soft dollar credits” from broker-dealers that we can use to defray certain of our research and brokerage expenses 
consistent with Section 28(e) of the Securities Exchange Act of 1934, as amended. We may be limited in our ability to use 
“soft dollars”. If our use of “soft-dollars” decreases or is eliminated, including due to the adoption of regulations, or if the 
“soft dollars” we generate decrease because of reductions to our AUM or commission rates, our operating expenses could 
increase. The Markets in Financial Instruments Directive II (“MiFID II”), which was effective in Europe in January 2018, 

14 

regulates  the  use  of  “soft  dollars”  to  pay  for  research  and  other  services.  Although  MiFID  II  does  not  apply  to  our 
investment management business in the United States, it may result in changes to industry practice that limits our use of 
“soft dollars”. 

LEGAL, REGULATORY AND TAX RISKS 

Regulatory Risk Is Substantial In Our Business And Regulatory Reforms Could Have A Material Adverse 
Effect On Our Business.    Virtually all aspects of our business, including the activities of our parent company and our 
investment advisory and wealth management subsidiaries, are heavily regulated, primarily at the federal level.  See Item 
1 –  “Business –  Regulation.”  The  regulatory  environment  in  which  we  operate  frequently  changes  and  has  seen  a 
significant increase in regulation in recent years, which could have a material adverse effect on our business.  

Potential  impacts  of  current  or  proposed  legal  or  regulatory  requirements  include,  without  limitation,  the 

following: 

• 

• 

In Washington, D.C., there has been an increased focus on the framework of the U.S. retirement system. 
Although  the  DOL  Fiduciary  Rule  was  vacated,  we  already  had  implemented  a  number  of  business  and 
compliance initiatives in order to change our distribution methods and operations in response to the DOL 
Fiduciary Rule.  The DOL is expected to promulgate in the future a rule to replace the DOL Fiduciary Rule 
that could impose materially different requirements on the Company and make such changes implemented 
in response to the DOL Fiduciary Rule unnecessary or no longer appropriate. Such a rule could also impose 
additional or different requirements on the Company than the SEC’s Regulation Best Interest and standards 
adopted by one or more states. Additionally, changes to the current retirement system framework may impact 
our business in other ways. For example, proposals to reduce contributions to IRAs and defined contribution 
plans for certain individuals, as well as potential changes to defined benefit plans, may result in increased 
plan terminations and reduce our opportunity to manage and service retirement assets. 

In  June 2019,  the  SEC  adopted  a  package  of  rulemakings  and  interpretations,  including  Regulation  Best 
Interest and Form CRS, as well as the SEC’s interpretation of an investment adviser’s fiduciary standard of 
conduct  and  when  broker-dealers  are  deemed  to  provide  advice  that  is  “solely  incidental”  to  brokerage 
services and thus not subject to the Advisers Act, which are intended to enhance the quality and transparency 
of  retail  investors’  relationships  with  broker-dealers  and  investment  advisers.   Regulation  Best  Interest 
enhances  the  broker-dealer  standard  of  conduct  beyond  existing  suitability  obligations  and  requires 
compliance  with  disclosure,  care,  conflict  of  interest  and  compliance  obligations.   Form CRS  requires 
broker-dealers and registered investment advisers to provide a brief relationship summary to retail investors, 
including (i) the types of client and customer relationships and services the firm offers, (ii) the fees, costs, 
conflicts  of  interest  and  required  standard  of  conduct  associated  with  those  relationships  and  services, 
(iii) whether the firm and its financial professionals currently have reportable legal or disciplinary history; 
and  (iv) how  to  obtain  additional  information  about  the  firm.   The  compliance  date  for  Regulation  Best 
Interest and Form CRS is June 30, 2020.  In addition, certain states have enacted or proposed fiduciary and 
best interest standards for broker-dealers.  The SEC and state requirements may have a material impact on 
the provision of investment services to retail investors, including imposing additional compliance, reporting 
and operational requirements, which could negatively affect our business, such as by requiring modifications 
to  our  distribution  activities  and  impacting  our  ability  to  engage  in  certain  types  of  distribution  or  other 
business  activities.    These  changes  could  increase  our  distribution  costs  as  a  percentage  of  our  revenues 
generated.  We could also experience lower sales, incur higher distribution costs, and/or experience pressure 
on our pricing and market share, including, for example, if some of our competitors seek to increase market 
share by reducing prices, third-party selling agreements are terminated, or there is a change in the terms of 
those agreements. 

There  are  no  assurances  that  we  will  be  able  to  successfully  execute  changes  and  enhancements  to  our 
business  model,  operations,  technology  and  compliance  policies  and  procedures  required  by  these  new 
regulations, which could materially and adversely affect our business.  These regulations could necessitate 
changes in our product structures, including product rationalization and reduction, as well as changes to our 
fee structures and revenue sharing arrangements.  In addition, it could reduce our opportunities to distribute 
our products through our current network of business partners.  New best interest and fiduciary standards, at 
both the federal and state levels, could create additional liability exposure to regulatory enforcement activity, 

15 

litigation and arbitration, which may result in awards, settlements, penalties, injunctions, reputational risk, 
costs of defense regardless of outcome, or other adverse results.   

• 

In July 2010, the Dodd-Frank Wall Street Reform and Consumer Protection Act (the “Dodd-Frank Act”) was 
signed into law. The Dodd-Frank Act established enhanced regulatory requirements for non-bank financial 
institutions  designated  as  “systemically  important”  by  the  Financial  Stability  Oversight  Committee 
(“FSOC”). Under a final rule and interpretive guidance issued by the FSOC in April 2012, certain non-bank 
financial  companies  have  been  designated  as  Systemically  Important  Financial  Institutions  (“SIFIs”). 
Additional non-bank financial companies, which may include large asset management companies such as us, 
may be designated as SIFIs in the future.  We do not believe that mutual funds should be deemed SIFIs. 
Further,  we  do  not  believe  SIFI  designation  was  intended  for  traditional  asset  management  businesses. 
However, if any of the Funds or our affiliates is deemed a SIFI, we would be subject to enhanced prudential 
measures,  which  could  include  capital  and  liquidity  requirements,  leverage  limits,  enhanced  public 
disclosures and risk management requirements, annual stress testing by the Federal Reserve, credit exposure 
and concentration limits, supervisory and other requirements. These heightened regulatory obligations could, 
individually or in the aggregate, adversely impact our business and operations. 

•  Pursuant to the mandate of the Dodd-Frank Act, the Commodity Futures Trading Commission (the “CFTC”) 
and the SEC have promulgated rules that increase the regulation of over-the-counter derivatives markets. 
The CFTC has adopted certain amendments to its rules that would limit the ability of mutual funds and certain 
other  products  we  sponsor  to  use  commodities,  futures,  swaps,  and  other  derivatives  without  additional 
registration. If our use of these products on behalf of client accounts increases so as to require registration, 
we would be subject to additional regulatory requirements and costs associated with registration.  The Dodd-
Frank Act also expanded the CFTC’s authority to limit the maximum long or short position that any person 
may take in futures contracts, options on futures contracts and certain swaps. CFTC rules implementing this 
authority could apply to the activities of the Company and complying with these rules may negatively affect 
the Company’s financial condition or performance by requiring changes to existing strategies or preventing 
an investment strategy from being fully implemented.   

•  On  July 23,  2014,  the  SEC  adopted  additional  reforms  regulating  money  market  funds  to  address  the 
perceived systemic risks that such funds present.  These reforms require all non-government money market 
funds to establish processes to review and implement liquidity fees and/or redemption limits or “gates” when 
fund liquidity drops below established levels. Government and retail money market funds are permitted under 
the amended rules to continue using the amortized cost method of valuation as long so long as the Board 
believes  that  amortized  cost  continues  to  fairly  reflect  the  market-based  net  asset  value  per  share  of  the 
Fund.  The SEC also adopted other reforms for money market funds, including additional disclosure and 
reporting  requirements,  tightening  of  diversification  requirements,  and  enhanced  stress  testing.   The  new 
rules have impacted both the money market funds and shareholders in the form of ongoing operational costs 
and opportunity costs related to maintaining prescribed liquidity and shortened maturity levels.   

•  The SEC and its staff continue to engage in various initiatives and reviews that seek to modify the regulatory 
structure governing the asset management industry, and registered investment companies in particular.  In 
late  2016,  the  SEC  adopted  new  rules  that  require  registered  open-end  funds  to  adopt  liquidity  risk 
management programs with specific requirements for measuring and reporting the liquidity of fund holdings, 
including  the  requirement  to  bucket  every  portfolio  holding  within  one  of  four  prescribed  liquidity 
buckets.  This particular rule has resulted in an extensive allocation of resources in the form of both systems 
and people to monitor the funds’ liquidity program and to file required regulatory reports.  In addition, these 
new and existing rules along with pending initiatives could further limit investment opportunities for certain 
Funds we manage and may increase our management and administration costs, with potential adverse effects 
on  our  revenues,  expenses  and  results  of  operations.    The  SEC  has  also  been  directed  toward  risk 
identification and controls in trading practices, cybersecurity and the evaluation of systemic risks and has 
indicated an intention to propose new rules for transition planning by asset managers, including the transfer 
of client assets.  When finalized, these new rules can be expected to add additional reporting and compliance 
costs and may affect the development of new products and the ability to continue to offer certain strategies 
through a registered investment company format.  In 2019, the SEC re-proposed a rule regulating the use of 
derivatives  by registered  investment  companies  on  its  regulatory  agenda.  Among other  requirements,  the 
rule,  as  proposed,  would  require  our  Funds  to  adopt  a  derivatives  risk  management  program  unless  they 

16 

qualify for certain exceptions and would limit the degree to which our Funds may invest in derivatives based 
on certain “value at risk” metrics. The ultimate impact on our Funds, and thus the Company, is unclear if the 
SEC adopts the rule, although certain Funds might be required to alter their principal investment strategies 
or pursue them in a different manner, which could lead to investment losses, lower investment returns or 
shareholder redemptions.  Further, if adopted, the rule would cause our Funds to incur increased compliance 
and administrative costs, which could negatively impact our financial performance. 

•  There  has  been  increased  global  regulatory  focus  on  the  manner  in  which  intermediaries  are  paid  for 
distribution  of  mutual  funds.  Changes  to  long-standing  market  practices  related  to  fees  or  enhanced 
disclosure requirements may negatively impact sales of mutual funds by intermediaries, especially if such 
requirements are not applied to other investment products. 

At this time, we cannot predict the nature or full impact of future changes to the legal and regulatory requirements 
applicable to our business, nor the extent to which current or future proposals, or possible enforcement proceedings, will 
impact our business. All of these new and developing laws and regulations are likely to result in greater compliance and 
administrative burdens on the Company, including the investment of significant management time and resources in order 
to  satisfy  new  regulatory  requirements  or  to  compete  in  a  changed  business  environment,  and  the  imposition  of  new 
compliance costs and/or capital requirements, including costs related to information technology systems.  The evolving 
regulatory environment may impact a number of our service providers and, to the extent such providers alter their services 
or  increase  their  fees,  it  may  impact  our  expenses  or  those  of  the  products  we  offer.    Changes  in  current  rules and 
regulations that impact the business and financial communities generally, including changes in current legal, regulatory, 
accounting or compliance requirements, including state and federal taxation, or in governmental policies, could have a 
material adverse impact on our results of operations, financial condition or liquidity.   

Compliance Within A Complex Regulatory Environment Imposes Significant Financial And Strategic Costs 
On Our Business, and Non-Compliance Could Result in Fines And Penalties.  Non-compliance with applicable laws or 
regulations could result in criminal and civil liability, the suspension of our employees, sanctions being levied against us, 
including fines, penalties and censures, injunctive relief, suspension or expulsion from a certain jurisdiction or market, or 
the  temporary  or  permanent  revocation  of  licenses  or  registrations  necessary  to  conduct  our  business.    A  regulatory 
proceeding, even one that does not result in a finding of wrongdoing or sanctions, could consume substantial expenditures 
of  time  and  capital.  Any  regulatory  investigation  and  any  failure  to  maintain  compliance  with  applicable  laws  and 
regulations could severely damage our reputation or otherwise adversely affect our business and prospects. 

Our  Business  Is  Subject  To  Substantial  Risk  From  Litigation,  Regulatory  Investigations  And  Potential 
Securities Laws Liability.  Many aspects of our business involve substantial risks of litigation, regulatory investigations 
and/or  arbitration,  and from  time  to  time,  we  are  involved  in  various  legal  proceedings  in  the  course of  operating our 
business.  See Item 3 – “Legal Proceedings.”  We are exposed to liability under federal and state securities laws, other 
federal and state laws and court decisions, as well as rules and regulations promulgated by the SEC, FINRA and other 
regulatory bodies.  These regulatory bodies have the authority to review our products and business practices, and those of 
our employees and the Advisors, and to bring regulatory or other legal actions against us if, in their view, our practices, or 
those  of  our  employees  or  the  Advisors,  are  improper.  Actions  brought  against  us  may  result  in  awards,  settlements, 
penalties,  injunctions  or  other  adverse  results,  including  reputational  damage.  In  addition,  we  may  incur  significant 
expenses in connection with our defense against such actions regardless of their outcome. We, our subsidiaries, and/or 
certain  of  our  past  and  present  officers,  have  been  named  as  parties  in  legal  actions,  regulatory  investigations  and 
proceedings, and/or securities arbitrations in the past, and have been subject to claims alleging violation of such laws, rules 
and regulations, which have resulted in the payment of fines and settlements.  From time to time, we receive subpoenas or 
other  requests  for  information  from  governmental  and  regulatory  authorities  in  connection  with  certain  industry-wide, 
company-specific or other investigations or proceedings. These examinations, inquiries and proceedings, have in the past 
and  could  in  the  future,  if  compliance  failures  or  other  violations  are  found,  cause  the  relevant  regulator  to  institute 
proceedings and impose sanctions for violations. Any such action may also result in litigation by investors in the Funds, 
other clients or by our stockholders, which could harm the Company’s reputation, potentially harm the investment returns 
of the Funds, or result in the Company being liable for damages. 

In addition, the Funds to which we provide investment advisory and management services are subject to litigation 
and  governmental  and  self-regulatory  organization  investigations  and  proceedings,  any  of  which  could  harm  the 
investment returns or reputation of the applicable Fund or result in our investment adviser subsidiaries being liable to the 
Funds for any resulting damages.  

17 

There  has  been  an  increase  in  litigation  and  regulatory  investigations  in  the  asset  management  and  financial 
services industries in recent years, including client claims, class action suits and government actions alleging substantial 
monetary damages and penalties.  An adverse resolution of any lawsuit, legal or regulatory proceeding or claim against us 
could result in substantial costs or reputational harm to us, and have a material adverse effect on our business.  In addition 
to these financial costs and risks, the defense of litigation, regulatory investigations or arbitration may divert resources and 
management’s attention from operations.   

Insurance  May Not  Be  Available  On  A  Cost  Effective  Basis  And  Insurance  Coverage  May Not  Protect  Us 
From Liability.  We face inherent liability risk related to litigation from mutual fund investors, clients, third party vendors 
and  others,  and  actions  taken  by  regulatory  agencies.    To  help  protect  against  these  potential  liabilities,  we  purchase 
insurance in amounts, and against risks, that we consider appropriate and commercially reasonable, where such insurance 
is available at prices we deem acceptable. There can be no assurance, however, that a claim or claims will be covered by 
insurance or, if covered, will not exceed the limits of available insurance coverage, that any insurer will remain solvent 
and will meet its obligations to provide us with coverage, or that insurance coverage will continue to be available with 
sufficient limits at a reasonable cost. Insurance costs are impacted by market conditions and the risk profile of the insured, 
including prior claims, and may increase significantly over relatively short periods. In addition, certain insurance coverage 
may  not  be  available  or  may  only  be  available  at  prohibitive  costs.  Renewals  of  insurance  policies  may  expose  us  to 
additional costs through higher premiums or the assumption of higher deductibles or co-insurance liability. 

Financial Advisors In Our Wealth Management Channel Are Classified As Independent Contractors, And 
Changes  To  Their  Classification  May Increase  Our  Operating  Expenses.    From  time  to  time,  various  legislative  or 
regulatory  proposals  are  introduced  at  the  federal  or  state  levels  addressing  the  criteria  for  determining  the  status  of 
independent contractors’ classification as employees for either employment tax purposes (withholding, social security, 
Medicare and unemployment taxes) or other employment benefits.  Currently, most individuals are classified as employees 
or independent contractors for employment tax purposes based on relevant statutory, regulatory and common law tests, 
including the multi-factor test utilized by the Internal Revenue Service.   We classify Advisors as independent contractors 
for all purposes, including employment tax.  There can be no assurance that legislative, judicial or regulatory (including 
tax) authorities will not introduce proposals or assert interpretations of existing rules and regulations that would change 
the independent contractor classification of those Advisors or that private litigants might file actions seeking to change 
such  classification.    The  costs  associated  with  potential  changes,  if  any,  with  respect  to  these  independent  contractor 
classifications could have a material adverse effect on our business. 

Misconduct  By  Our  Employees  And/Or  By  Advisors  Could  Result  In  Liability,  Subject  Us  To  Regulatory 
Sanctions Or Otherwise Adversely Affect Our Business, Results of Operations or Financial Condition.  Our business 
is based on the trust and confidence of our clients, for whom Advisors handle a significant amount of funds, as well as 
financial  and  personal  information.  Misconduct  by  our  employees  or  by  Advisors  could  result  in  violations  of  law, 
regulatory sanctions and/or serious reputational or financial harm. Misconduct that could occur includes: (i) binding us to 
transactions that exceed authorized limits; (ii) hiding unauthorized or unsuccessful activities resulting in unknown and 
unmanaged  risks  or  losses;  (iii)  improperly  using,  disclosing  or  otherwise  compromising  confidential  information; 
(iv) recommending transactions that are not suitable; (v) engaging in fraudulent or otherwise improper activity, including 
the  misappropriation  of  funds;  (vi) engaging  in  unauthorized  or  excessive  trading  to  the  detriment  of  clients;  or 
(vii) otherwise not complying with laws, regulations or our control procedures.  Although we have implemented a system 
of internal controls to minimize the risk of misconduct, there can be no assurance that our controls or precautions to detect 
and prevent misconduct will be effective in all cases. Preventing and detecting misconduct among Advisors, who are not 
employees, presents additional challenges.  We could be liable in the event of misconduct by employees or Advisors and 
we could also be subject to regulatory sanctions. Although we believe that we have adequately insured against these risks, 
there can be no assurance that our insurance will be maintained or that it will be adequate to meet any liability resulting 
from these activities.  Any damage to the trust and confidence placed in us by our clients may cause our AUM and/or AUA 
to decline, which could adversely affect our reputation, business and prospects and lead to a material adverse effect on our 
business, results of operations or financial condition. 

The Application of Tax Laws and Regulations and Challenges To Our Tax Positions May Adversely Affect 
Our  Effective  Tax  Rate  and  Business.    The  application  of  complex  tax  laws  and  regulations  involves  numerous 
uncertainties.  Tax authorities may disagree with certain tax positions that we have taken, as we are periodically under 
audit  by  various  state  and  federal  jurisdictions.    We  regularly  assess  the  likely  outcomes  of  these  audits  in  order  to 
determine the appropriateness of our tax provision. However, there can be no assurance that we will accurately predict the 
outcomes of these audits, and the actual outcomes of these audits could have a material impact on our financial statements.  

18 

Tax  authorities  may  assess  additional  taxes,  which  could  result  in  adjustments  to,  or  impact  the  timing  or  amount  of, 
taxable income, deductions or other tax allocations, and may adversely affect our effective tax rate and business. 

TECHNOLOGY AND OPERATIONAL RISKS 

Our Business Is Subject to Numerous Operational Risks.  Sustained Interruptions In Our Operating Systems, 
Technology  Systems,  Or  Other  Failure  In  Operational  Execution,  Could  Materially  And  Adversely  Affect  Our 
Business.  We face numerous and complex operational risks related to our business on a day-to-day basis.  Operating risks 
include, but are not limited to: 

• 

• 

• 

• 

• 

failure  to  properly  perform  or  oversee  mutual  fund  or  portfolio  recordkeeping  responsibilities,  including 
portfolio  accounting,  security  pricing,  corporate  actions,  investment  restrictions  compliance,  daily  NAV 
computations, account reconciliations, and required distributions to Fund shareholders to comply with tax 
regulations; 

failure to properly oversee transfer agent and participant recordkeeping responsibilities, including transaction 
processing, supervision of staff, tax reporting, and record retention; 

sales  and  marketing  risks,  including  the  intentional  or  unintentional  misrepresentation  of  products  and 
services in advertising materials, public relations information, or other external communications, and failure 
to properly calculate and present investment performance data accurately and in accordance with established 
guidelines and regulations; 

failure  to  properly  perform  brokerage  business  responsibilities,  including  processing  trades  and  client 
information  timely  and  accurately,  maintenance  of  books  and  records,  execution  of  financial  planning 
activities, and supervisory and compliance activities; and 

our reliance on third party vendors who, now or in the future, may perform or support important parts of our 
operations as there can be no assurance that they will perform properly or that our processes and plans to 
execute,  transition  or  delegate  these  functions  to  others  will  be  successful  or  that  there  will  not  be 
interruptions in services from these third parties. 

The systems upon which we rely upon to conduct our business may fail to operate properly or become disabled 
as a result of events that are wholly or partially beyond our control, including a disruption of electrical or communications 
services, termination or capacity constraints of any of the clearing agents, exchanges, clearing houses or other third party 
service providers that we use to facilitate, or are component providers to, our brokerage operations, securities transactions 
and other product manufacturing and distribution activities.  Any such failure, termination or constraint could adversely 
impact our ability to effect transactions, service our clients, manage our exposure to risk, or otherwise achieve desired 
outcomes.    Failure  to  keep  current  and  accurate  books  and  records  can  render  us  subject  to  disciplinary  action  by 
governmental and self-regulatory authorities, as well as to claims by our clients. In connection with the modernization of 
our wealth management platforms and products, a significant portion of our software is licensed from and supported by 
third party vendors upon whom we rely to prevent operating system failure.  A suspension or termination of these licenses 
or  the  related  support,  upgrades  and  maintenance  could  cause  system  delays  or  interruption.    If  any  of  our  financial, 
portfolio accounting, brokerage or other data processing systems, or the systems of third parties on whom we rely, do not 
operate properly or are disabled, or if there are other shortcomings or failures in our internal processes, people or systems, 
or those of third parties on whom we rely, we could suffer financial loss, a disruption of our businesses, liability to clients, 
regulatory problems or damage to our reputation. 

Interruptions could be caused by operational failures arising from service provider, employee or Advisor error or 
malfeasance, interference by third parties, including hackers, our implementation of new technology, as well as from our 
maintenance of existing technology. Our financial, accounting, brokerage, data processing or other operating systems and 
facilities may fail to operate or report data properly, experience connectivity disruptions or otherwise become disabled as 
a result of events that are wholly or partially beyond our control, adversely affecting our ability to process transactions or 
provide products and services to our clients. These interruptions can include fires, floods, earthquakes and other natural 
disasters, power  losses,  equipment  failures,  attacks  by  third parties, failures of  internal  or  vendor  personnel,  software, 
equipment or systems and other events beyond our control. Although we have developed and maintain a comprehensive 
business continuity plan, and require our key technology vendors and service providers to do the same, there are inherent 

19 

limitations  in  such  plans  and  they  might  not,  despite  testing  and  monitoring,  operate  as  designed.  Further,  we  cannot 
control the execution of any business continuity plans implemented by our service providers. 

Failure To Implement New Information Technology Systems Successfully Could Materially And Adversely 
Affect Our Business.  We are in the process of continuing to modernize our wealth management platforms and products 
and implementing new information technology systems, including a new business administration platform and integrated 
data repository that we believe will facilitate and improve our core businesses and our productivity, and position our wealth 
management channel for long-term competitiveness.  Additionally, new best interest and fiduciary standards could require 
significant  changes  to  our  business  operations,  including,  but  not  limited  to,  our  distribution  methods,  compensation 
models  and  product  shelf.    We  may  be  required  to  make  significant  capital  expenditures  to  maintain  competitive 
infrastructure. Our technology infrastructure is vital to the competitiveness of our business.  We depend on specialized 
technology to operate our business and a number of our key information technology systems were developed solely to 
handle our particular information technology infrastructure.  Our continued success depends on our ability to effectively 
integrate necessary technology systems across our organization, and to adopt new or adapt existing technologies to meet 
client, industry, and regulatory demands.  There can be no assurance that we will successfully implement new information 
technology systems, that our existing technology infrastructure can support new systems or changes to existing systems, 
that  their  implementation  will  be  completed  in  a  timely  or  cost  effective  manner,  or  that  we  will  derive  the  expected 
benefits from these new systems.  Failure to implement or maintain adequate information technology infrastructure may 
cause us to lose investors, clients, Advisors and fail to maintain regulatory compliance, which could severely damage our 
reputation, impede our ability to support business growth, and materially and adversely affect our results of operations. 

A Failure In Or Breach Of Our Operational Or Security Systems Or Our Technology Infrastructure, Or Those 
Of Third Parties, Or Failure To Maintain Adequate Business Continuity Plans, Could Result In A Material Adverse 
Effect On Our Business And Reputation.   We are highly dependent upon the use of various proprietary and third party 
software applications and other technology systems to operate our business.  As part of our normal operations, we process 
a large number of transactions on a daily basis and maintain and transmit confidential client and employee information, 
the  safety  and  security  of  which  is  dependent  upon  the  effectiveness  of  our  information  security  policies,  procedures, 
capabilities and employees to protect such systems and the data that reside on or are transmitted through them.  Although 
we take protective measures and endeavor to modify these protective measures as circumstances warrant, technology is 
subject to rapid change and the nature of the threats continue to evolve.  As a result, our operating and technology systems, 
software and networks may fail to operate properly or become disabled, or may be vulnerable to unauthorized access, 
inadvertent disclosure, loss or destruction of data (including confidential client information), computer viruses or other 
malicious  code,  cyber-attacks  and  other  events  that  could  materially  damage  our  operations,  have  an  adverse  security 
impact, or cause the disclosure or modification of sensitive or confidential information.  Further, a cybersecurity intrusion 
could occur and persist for an extended period of time without detection, and any investigation of a cybersecurity intrusion 
could require a substantial amount of time. During all this time we might not know the extent of the harm or how best to 
remediate it, and errors or omissions could be repeated or compounded before being discovered and remediated, all of 
which could aggravate the costs and consequences of the intrusion. Most of the software applications that we use in our 
business  are  licensed  from,  and  are  supported,  upgraded  and  maintained  by,  third  party  vendors.  A  suspension  or 
termination of certain of these licenses or the related support, upgrades and maintenance could cause temporary system 
delays  or  interruptions.   We  also  take  precautions  to  password  protect  and/or  encrypt  our  laptops  and  other  mobile 
electronic  hardware;  however,  if  such  hardware  is  stolen,  misplaced  or  left  unattended,  it  may  become  vulnerable  to 
hacking  or  other  unauthorized  use,  creating  a  possible  security  risk  and  resulting  in  potentially  costly  actions  against 
us.   While  we  collaborate  with  clients,  vendors  and  other  third  parties  to  develop  secure  transmission  capabilities  and 
otherwise protect against cyber-attacks, we cannot ensure that we or any third parties haves all appropriate controls in 
place to protect the confidentiality and integrity of such information. Further, while we have in place a disaster recovery 
plan  to  ensure  we  can  recover  from  and  continue  our  business  upon  the  occurrence  of  catastrophic  and  unpredictable 
events, there is no guarantee that this plan will be sufficient in responding to or ameliorating the effects of all disaster 
scenarios, and we may experience system delays and interruptions as a result of natural disasters, power failures, acts of 
war,  and  third  party  failures.    In  addition,  we  rely  to  varying  degrees  on  third  party  vendors  for  disaster  contingency 
support, and we cannot be assured that these vendors will always be able to perform in an adequate and timely manner.  

The breach of our operational or information security systems or our technology infrastructure, or those of third 
parties, due to one or more of these events could cause interruptions, malfunctions or failures in our operations and/or the 
loss or inadvertent disclosure of confidential client information could result in substantial financial loss or costs, liability 
for stolen assets or information, breach of client contracts, client dissatisfaction and/or other reputational loss, regulatory 
actions,  remediation  costs  to  repair  damage  caused  by  the  breach,  additional  security  costs  to  mitigate  against  future 

20 

incidents,  costs  to  provide  notice  to  and  credit  monitoring  for  affected  clients,  and  litigation  costs  resulting  from  the 
incident.  Although we seek to assess regularly and improve our existing disaster recovery plans, a major disaster, or one 
that affected certain important operating areas, or our inability to recover successfully should we experience a disaster or 
other business continuity problem, could materially interrupt our business operations and cause material financial loss, 
loss of human capital, regulatory actions, reputational harm or legal liability.  These events, and those discussed above, 
could have a material adverse effect on our business and reputation. 

We remain subject to various state and federal laws and regulations related to the privacy, integrity and security 
of nonpublic personal information we create, collect and maintain in the conduct of our business concerning individuals, 
including Fund trustees and shareholders, our directors and shareholders, our clients, Advisors’ clients and our employees 
and independent contractors.  For example, the State of California recently enacted the California Consumer Privacy Act 
of 2018, which was effective January 1, 2020 and, among other things, creates detailed notice, opt-out/opt-in, access and 
erasure rights for consumers vis-à-vis businesses that collect their personal information, and provides a new private cause 
of action for data breaches.  Other states have enacted or proposed, or in the future may enact, similar privacy and data 
security legislation.  Privacy and data security laws and regulations, particularly when enacted on a state by state basis 
rather than at the federal level, could impose significant limitations, require changes to our business, restrict our collection, 
use or storage of nonpublic personal information and subject us to legal liability or regulatory action, which may result in 
increased compliance expenses, fines or penalties, the termination of client contracts, costly mitigation activities and harm 
to our reputation. 

Failure To Establish Adequate Controls And Risk Management Policies, The Circumvention Of Controls And 
Risk Management Policies, Or Fraud Could Have An Adverse Effect On Our Reputation And Financial Position.  We 
have established a comprehensive risk management process and continue to enhance various controls, procedures, policies 
and systems to monitor and manage risks; however, we cannot assure that such controls, procedures, policies and systems 
will  successfully  identify  and  manage  internal  and  external  risks  to  our  business.  We  are  subject  to  the  risk  that  our 
employees, Advisors, contractors or other third parties may deliberately seek to circumvent established controls to commit 
fraud or act in ways that are inconsistent with our controls, policies and procedures. Persistent attempts to circumvent 
policies and controls, or repeated incidents involving fraud, conflicts of interest or transgressions of policies and controls, 
could have a materially adverse effect on our reputation and lead to costly regulatory inquiries, fines and/or sanctions. 

Our Own Operational Failures Or Those Of Third Parties We Rely On, Including Failures Arising Out Of 
Human Error, Could Disrupt Our Business And Damage Our Reputation.  Our business is highly dependent on our 
ability to process, on a daily basis, large numbers of transactions. These transactions generally must comply with client 
investment guidelines, as well as stringent legal and regulatory standards.  Despite our employees being highly trained and 
skilled, due to the large number of transactions we process, errors may occur. If we make mistakes in performing our 
services that cause financial harm to our clients, our clients may seek to recover their losses. The occurrence of mistakes, 
particularly significant ones, could have a material adverse effect on our reputation and business. 

 RISKS RELATED TO OUR BUSINESS 

A Failure To Protect Our Reputation Could Adversely Affect Our Businesses.  Our reputation is one of our 
most important assets. Our ability to attract and retain clients, investors, employees and Advisors is highly dependent upon 
external perceptions of our Company. Damage to our reputation could cause significant harm to our business and prospects 
and may arise from numerous sources, including litigation or regulatory actions, failing to deliver minimum standards of 
service  and  quality,  compliance  failures,  any  perceived  or  actual  weakness  in  our  financial  strength  or  liquidity, 
technological, cybersecurity, or other security breaches (including attempted breaches) resulting in improper disclosure of 
client  or  employee  personal  information,  unethical  behavior,  and  the  misconduct  of  employees,  Advisors  and 
counterparties.  Negative  perceptions  or  publicity  regarding  these  matters,  even  if  they  are  baseless  or  eventually 
satisfactorily  addressed,  could  damage  our  reputation  among  existing  and  potential  clients,  investors,  employees  and 
Advisors.  Reputations  may  take  decades  to  re-build,  and  negative  incidents  can  quickly  erode  trust  and  confidence, 
particularly  if  they  result  in  adverse  mainstream  and  social  media  publicity,  governmental  investigations  or  litigation. 
Adverse developments with respect to our industry may also, by association, negatively impact our reputation or result in 
greater regulatory or legislative scrutiny or litigation against us. 

Our reputation is also dependent on our continued identification of and mitigation against conflicts of interest, 
including those relating to our proprietary activities. For example, conflicts may arise between our position as a provider 
of  financial  planning  services  and  as  an  investment  adviser  to  Funds  that  an  Advisor  may  recommend  to  a  financial 

21 

planning  client.  We  have  procedures  and  controls  that  are  designed  to  identify,  address  and  appropriately  disclose 
perceived conflicts of interest. However, identifying and appropriately addressing conflicts of interest is complex, and our 
reputation could be damaged if we fail, or appear to fail, to address conflicts of interest appropriately. 

In addition, the SEC and other federal and state regulators have increased their scrutiny of potential conflicts of 
interest, including through the implementation of new best interest and fiduciary standards. It is possible that potential or 
perceived conflicts could give rise to litigation or enforcement actions. It is possible also that the regulatory scrutiny of, 
and litigation in connection with, conflicts of interest will make our clients less willing to enter into transactions in which 
such a conflict may occur, and may materially affect our business. 

Our Expenses Are Subject To Fluctuations That Could Materially Affect Our Operating Results.  Our results 
of operations are dependent on the level of expenses, which can vary significantly from period to period. Our expenses 
may fluctuate as a result of, among other things: 

• 

• 

• 

• 

• 

• 

• 

• 

expenses incurred in connection with our strategic plans to strengthen our long-term competitive position; 

variations  in  the  level  of  total  compensation  expense  due  to  bonuses,  equity  compensation,  changes  in 
employee benefit costs due to regulatory or plan design changes, changes in our employee count and mix, 
competitive factors and inflation; 

expenses incurred to support distribution of our investment products and to develop new products; 

expenses  and  capital  costs  incurred  to  maintain  and  enhance  our  administrative  and  operation  services 
infrastructure, including compliance systems, technology assets, and related depreciation and amortization;  

the future impairment of intangible assets or goodwill that is currently recognized on our balance sheet; 

unanticipated costs incurred to protect investor accounts and client goodwill; 

disruptions  of  third  party  services  such  as  communications,  power,  client  account  management  and 
processing systems, and mutual fund transfer agency and accounting systems; and 

responding to significant changes in our business model brought on by regulatory change. 

Increases in our level of expenses, or our inability to reduce our level of expenses, could materially affect our 
operating results. If we are unable to effect appropriate expense reductions in a timely manner to align with decreases in 
our revenue due to, among other things, a decline in the level of our AUM or AUA,  or our current business environment, 
through operational changes or performance improvement, our business may be adversely affected.   

We Have Significant Goodwill and Intangibles On Our Balance Sheet, And Any Impairment Could Adversely 
Affect Our Results of Operations.  At December 31, 2019, our total assets were approximately $1.27 billion, of which 
approximately  $145.9  million,  or  11%,  consisted  of  goodwill  and  identifiable  intangible  assets.    See  Item  7 – 
“Management’s Discussion and Analysis of Financial Condition and Results of Operations – Critical Accounting Policies 
and Estimates.”  We complete an ongoing review of goodwill and intangible assets for impairment on an annual basis or 
more  frequently  whenever  events or  a  change  in  circumstances warrant.    Important  factors  in determining whether  an 
impairment of goodwill or intangible assets might exist include significant continued underperformance compared to peers, 
the likelihood of termination or non-renewal of a mutual fund advisory or sub-advisory contract or substantial changes in 
revenues earned from such contracts, significant changes in our business and products,  material and ongoing negative 
industry or economic trends, or other factors specific to each asset or subsidiary being tested.  Because of the significance 
of goodwill and other intangibles to our consolidated balance sheets, the impairment analysis is critical. Any changes in 
key assumptions about our business and our prospects, or changes in market conditions or other externalities, could result 
in an impairment charge.  Any such charge could have a material effect on our results of operations. 

We May Engage In Strategic Transactions And Opportunities That Could Create Risk In Order To Maintain 
Or Enhance Our Competitive Position.  The Company has and may acquire or invest in businesses that it believes will 
add value and generate positive net returns.  Any strategic transaction can involve a number of risks, including additional 

22 

demands  on  our  existing  employees;  additional  or  new  regulatory  requirements,  operating  facilities  and  technologies; 
adverse effects in the event acquired intangible assets or goodwill become impaired; and the existence of liabilities or 
contingencies not disclosed to or otherwise known by us prior to closing a transaction.  Acquisitions also pose the risk that 
any business we acquire may lose clients or employees or could underperform relative to expectations. We could also 
experience  financial  or  other  setbacks  if  pending  transactions  encounter  unanticipated  problems,  including  problems 
related to closing or the integration of technology and new employees.  There can be no assurance that we will find suitable 
candidates for strategic transactions at acceptable prices, have sufficient capital resources to pursue such transactions or 
be successful in negotiating the required agreements. Following the completion of an acquisition, we may have to rely on 
the seller to provide administrative and other support, including financial reporting and internal controls, to the acquired 
business for a period of time. There can be no assurance that such sellers will do so in a manner that is acceptable to us.  
We may be required to spend additional time or money on integration which could decrease its earnings and prevent the 
Company from focusing on the development and expansion of its existing business and services.  These risks could result 
in  decreased  earnings  and  harm  to  the  Company’s  competitive  position  in  the  investment  management  and/or  wealth 
management industry.   

Our Ability To Maintain Our Credit Ratings And To Access The Capital Markets In A Timely Manner Should 
We Seek To Do So Depends On A Number Of Factors.  Our access to the capital markets depends significantly on our 
credit rating. We believe that rating agency concerns include, but are not limited to, the fact that our revenues are exposed 
to equity market volatility and the potential impact from regulatory changes to the industry. Additionally, rating agencies 
could decide to downgrade the entire investment management industry based on their perspective of future growth and 
solvency. Material deterioration of these factors, and others defined by each rating agency, could result in downgrades to 
our  credit  ratings,  thereby  limiting  our  ability  to  generate  additional  financing.  We  cannot  predict  what  actions  rating 
organizations  may  take,  or  what  actions  we  may  take  in  response  to  the  actions  of  rating  organizations,  which  could 
adversely affect our business. As with other companies in the financial services industry, our rating could be changed at 
any time and without any notice by the ratings organizations.  Our credit facility borrowing rates are tied to our credit 
rating.  Management  believes  that  solid  investment  grade  ratings  are  an  important  factor  in  winning  and  maintaining 
institutional business and strives to manage the Company to maintain such ratings.  A downgrade in our credit rating, or 
the announced potential for a downgrade, could have a significant adverse effect on our financial condition and results of 
operations. 

A reduction in our long-term credit rating could increase our borrowing costs, could limit our access to the capital 
markets, and may result in outflows thereby reducing AUM and operating revenues. Volatility in global finance markets 
may also affect our ability to access the capital markets should we seek to do so. If we are unable to access capital markets 
in a timely manner, our business could be adversely affected. 

The Terms Of Our Credit Facility And Senior Unsecured Notes Impose Restrictions On Our Operations That 
May Adversely Impact Our Prospects And The Operations Of Our Business.  There are no assurances that we will be 
able  to  raise  additional  capital  if  needed,  which  could  negatively  impact  our  liquidity,  prospects  and  operations.  On 
October 20,  2017,  we  entered  into  a  three-year  revolving  credit  facility  (the  “Credit  Facility”)  with  various  lenders 
providing for total availability of $100 million. Under the Credit Facility, the lenders may, at their option upon our request, 
expand the Credit Facility to $200 million. At February 7, 2020, there was no balance outstanding under the Credit Facility. 
We also have outstanding $95 million of 5.75% senior notes, series B, due 2021, which were issued on January 13, 2011 
pursuant to a note purchase agreement.   The terms and conditions of the Credit Facility and note purchase agreement 
impose  restrictions  that  affect,  among other  things,  our  ability  to  incur  additional debt,  make  capital  expenditures  and 
acquisitions, merge, sell assets, pay dividends and create or incur liens. Our ability to comply with the financial covenants 
set forth in the Credit Facility and note purchase agreement could be affected by events beyond our control, and there can 
be no assurance that we will achieve operating results that will comply with such terms and conditions, a breach of which 
could result in a default under our credit facility and note purchase agreement. In the event of a default under the Credit 
Facility and/or note purchase agreement, the banks could elect to declare the outstanding principal amount of the Credit 
Facility, all interest thereon, and all other amounts payable under the Credit Facility to be immediately due and payable, 
and  the  Company’s  obligations  under  the  senior  unsecured  notes  could  be  accelerated  and  become  due  and  payable, 
including any make-whole amount, respectively. 

Our  ability  to  meet  our  cash  needs  and  satisfy  our  debt  obligations  will  depend  upon  our  future  operating 
performance, asset values, the perception of our creditworthiness and, indirectly, the market value of our stock. These 
factors may be affected by prevailing economic, financial and business conditions and other circumstances, some of which 
are beyond our control. We anticipate that any funds generated by any borrowings from the Credit Facility and/or cash 

23 

provided by operating activities will provide sufficient funds to finance our business plans, meet our operating expenses 
and service our debt obligations as they become due. However, in the event that we require additional capital, there can 
be no assurance that we will be able to raise such capital when needed or on satisfactory terms, if at all, and there can be 
no assurance that we will be able to renew or refinance the Credit Facility or senior unsecured notes upon their maturity 
or on favorable terms. If we are unable to raise capital or obtain financing, we may be forced to incur unanticipated costs 
or revise our business plan. 

Net  Capital  Requirements  May Impede  The  Business  Operations  Of  Our  Subsidiaries.    Certain  of  our 
subsidiaries are subject to net capital requirements imposed by various federal, state, and foreign authorities. Each of our 
subsidiaries’ net capital meets or exceeds all current minimum requirements; however, a significant change in the required 
net  capital,  an  operating  loss,  or  an  extraordinary  charge  against  net  capital  could  adversely  affect  the  ability  of  our 
subsidiaries to expand or even maintain their operations if we were unable to make additional investments in them. 

RISKS RELATED TO OUR COMMON STOCK 

The Market Price Of Our Stock May Fluctuate.  The market price of our Class A common stock may fluctuate 
widely,  depending  upon  many  factors,  some  of  which  may  be  beyond  our  control,  including  changes  in  expectations 
concerning  our  future  financial  performance  and  the  future  performance  of  the  financial  services  industry  in  general, 
including financial estimates and recommendations by securities analysts; differences between our actual financial and 
operating results and those expected by investors and analysts; our strategic moves and those of our competitors, such as 
acquisitions,  divestitures  or  restructurings;  changes  in  the  regulatory  framework  of  the  financial  services  industry  and 
regulatory action; changes in and the adoption of accounting standards and securities and insurance rating agency processes 
and standards applicable to our businesses and the financial services industry; and changes in general economic or market 
conditions.  Additionally, stock markets in general have experienced volatility that has often been unrelated to the operating 
performance  of  a  particular  company.  These  broad  market  fluctuations  may  adversely  affect  the  trading  price  of  our 
common stock. 

Our Holding Company Structure Results In Structural Subordination And May Affect Our Ability To Fund 
Our Operations And Make Payments On Our Debt.  We are a holding company and, accordingly, substantially all of 
our  operations  are  conducted  through  our  subsidiaries.  As  a  result,  our  cash  flow  and  our  ability  to  service  our  debt, 
including  $95 million  of  our  senior  notes,  are  dependent  upon  the  earnings  of  our  subsidiaries  and  the  distribution  of 
earnings, loans or other payments by our subsidiaries to us. Our subsidiaries are separate and distinct legal entities and 
have no obligation to pay any amounts due on our debt or provide us with funds for our payment obligations, whether by 
dividends, distributions, loans or other payments. In addition, any payment of dividends, distributions, loans or advances 
to us by our subsidiaries could be subject to statutory or contractual restrictions. Payments to us by our subsidiaries will 
also be contingent upon our subsidiaries’ earnings and business considerations. Our right to receive any assets of any of 
our subsidiaries upon their liquidation or reorganization, and therefore the right of the holders of our debt to participate in 
those assets, would be effectively subordinated to the claims of those subsidiaries’ creditors, including trade creditors. In 
addition, even if we were a creditor of any of our subsidiaries, our rights as a creditor would be effectively subordinate to 
any security interest in the assets of our subsidiaries and any indebtedness of our subsidiaries senior to that held by us. 

There Are No Assurances That We Will Pay Future Dividends On, Or Repurchase Shares Of, Our Class A 
Common  Stock,  Which  Could  Adversely  Affect  Our  Stock  Price.  The  Waddell &  Reed  Financial,  Inc.  Board  of 
Directors (the “Board of Directors”) currently intends to continue to declare quarterly dividends on, and to authorize the 
repurchase  of  shares  of,  our  Class  A  common  stock.    However,  the  declaration  and  payment  of  dividends  and  the 
repurchase of common stock is subject to the discretion of our Board of Directors. Any determination as to the payment 
of dividends or repurchase of common stock, as well as the level of such dividends and stock repurchases, will depend on, 
among other things, general economic and business conditions, our strategic plans, our financial results and condition, and 
contractual,  legal  and  regulatory  restrictions  on  the  payment  of  dividends  by  us  or  our  subsidiaries  and  our  ability  to 
repurchase  shares  of  our  common  stock.  We  are  a  holding  company  and,  as  such,  our  ability  to  pay  dividends  and 
repurchase shares of our common stock is subject to the ability of our subsidiaries to provide us with cash. There can be 
no assurance that the current quarterly dividend level or the level of stock repurchases will be maintained or that we will 
pay any dividends or repurchase shares of common stock in any future period.  Any change in the level of our dividends 
or stock repurchases or the suspension of the payment of dividends or stock repurchases could adversely affect our stock 
price.  See Item 7 – “Management’s Discussion and Analysis of Financial Condition and Results of Operations – Liquidity 
and Capital Resources.” 

24 

Provisions  Of  Our  Organizational  Documents  Could  Deter  Takeover  Attempts,  Which  Some  Of  Our 
Stockholders May Believe To Be In Their Best Interest.  Under our Restated Certificate of Incorporation, our Board of 
Directors has the authority, without action by our stockholders, to fix certain terms and issue shares of our Preferred Stock, 
par value $1.00 per share. Actions of our Board of Directors pursuant to this authority may have the effect of delaying, 
deterring or preventing a change in control of the Company. Other provisions in our Restated Certificate of Incorporation 
and in our Amended and Restated Bylaws impose procedural and other requirements that could be deemed to have anti-
takeover effects, including replacing incumbent directors. Our Board of Directors is divided into three classes, each of 
which is to serve for a staggered three-year term after the initial classification and election, and incumbent directors may 
not be removed without cause, all of which may make it more difficult for a third party to gain control of our Board of 
Directors. In addition, as a Delaware corporation, we are subject to section 203 of the Delaware General Corporation Law. 
With certain exceptions, section 203 imposes restrictions on mergers and other business combinations between us and any 
holder of 15% or more of our voting stock. 

ITEM 1B.   Unresolved Staff Comments 

None. 

ITEM 2.      Properties 

Our existing home office lease agreements cover approximately 298,000 square feet located in Overland Park, 
Kansas and 38,000 square feet for our disaster recovery facility.  We also own three buildings on our home office campus: 
two 50,000 square foot buildings and a 52,000 square foot building.  In January 2020, we signed a fifteen-year lease, which 
commences during early 2022, relating to the development of a new 260,000 square foot corporate headquarters in Kansas 
City, Missouri.  As a result, the buildings we own are in the process of being sold.  See Part II, Item 7. “Management’s 
Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations –  Corporate  Headquarters  Relocation.”    In 
addition, we lease office space utilized by Advisors and field office support staff in various locations throughout the United 
States totaling approximately 253,000 square feet. We are continuing the transition of all of the Advisors currently leasing 
space from W&R to personal branch offices. 

ITEM 3.      Legal Proceedings 

The information set forth in response to Item 103 of Regulation S-K under “Legal Proceedings” is incorporated 
by reference from Part II, Item 8. “Financial Statements and Supplementary Data,” Note 17 – Contingencies, of this Annual 
Report on Form 10-K. 

ITEM 4.      Mine Safety Disclosures 

Not applicable. 

PART II 

ITEM 5.      Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity 

Securities 

Our Class A common stock (“common stock”) is listed on the NYSE under the ticker symbol “WDR.”  

According  to  the  records  of  our  transfer  agent,  we  had  2,189  holders  of  record  of  common  stock  as  of 
February 7, 2020. We believe that a substantially larger number of beneficial stockholders hold such shares in depository 
or nominee form. 

Dividends 

The declaration of dividends is subject to the discretion of the Board of Directors. We intend, from time to time, 
to  pay  cash  dividends  on  our  common  stock  as  our  Board  of  Directors  deems  appropriate,  after  consideration  of  our 
operating results, financial condition, cash and capital requirements, compliance with covenants in the Credit Facility, note 
purchase agreement and such other factors as the Board of Directors deems relevant. To the extent assets are used to meet 

25 

minimum net capital requirements under the Net Capital Rule, they are not available for distribution to stockholders as 
dividends. See Part I, Item 1. “Business—Regulation.” We anticipate that quarterly dividends will continue to be paid. See 
Part II, Item 7. “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Liquidity and 
Capital Resources.” 

Common Stock Repurchases 

Our Board of Directors has authorized the repurchase of our common stock in the open market and/or private 
purchases. The acquired shares may be used for corporate purposes, including shares issued to employees in our share-
based  compensation  programs.  During  the  year  ended  December 31,  2019,  we  repurchased  9,164,564  shares  at  an 
aggregate cost, including commissions, of $154.2 million, including 548,132 shares repurchased from employees to cover 
their tax withholdings from the vesting of shares granted under our share-based compensation programs at a cost of $9.5 
million. The purchase price paid by us for repurchases of our common stock from employees is the closing market price 
on the vesting date. 

The following table sets forth certain information about the shares of common stock we repurchased during the 

fourth quarter of 2019: 

  Total Number of   Maximum Number (or 

  Total Number  
of Shares 
     Purchased 

Average 
Price Paid   

     per Share 

Shares 
Purchased as 
  Part of Publicly  
Announced 
     Program (1) 

  Approximate Dollar 
  Value) of Shares That 

May Yet Be 

  Purchased Under The 

Period 
October 1 - October 31 . . . . . . . . . . . . . . . . . . . . . . . . . .   
November 1 - November 30 . . . . . . . . . . . . . . . . . . . . . .   
December 1 - December 31  . . . . . . . . . . . . . . . . . . . . . .   
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

1,042,196   $ 
650,076  
623,054  
2,315,326   $ 

15.80  
16.55  
16.56  
16.21  

1,042,196  
650,000  
515,000  
2,207,196  

Program (1) 

n/a 
n/a 
n/a 

(1)  In October 2012, our Board of Directors approved a program to repurchase shares of our Class A common stock on 
the open market.  Under the repurchase program, we are authorized to repurchase, in any seven-day period, the greater 
of  (i) 3%  of  our  outstanding  Class  A  common  stock  or  (ii) $50  million  of  our  Class  A  common  stock.    We  may 
repurchase our Class A common stock in privately negotiated transactions or through the New York Stock Exchange, 
other national or regional market systems, electronic communication networks or alternative trading systems.  Our 
stock repurchase program does not have an expiration date or an aggregate maximum number or dollar value of shares 
that may be repurchased.   

During the fourth quarter of 2019, 108,130 shares were purchased in connection with funding employee income tax 
withholding obligations arising from the vesting of restricted shares. 

In connection with our existing capital return policy, we completed the two-year initiative to repurchase $250 million 
of our Class A common stock during the third quarter of 2019, which was inclusive of buybacks to offset dilution of 
our equity awards.  We continue to engage in an active share repurchase program. 

26 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
  
  
 
Total Return Performance 

Comparison of Cumulative Total Return (1) 

Total Return Performance

200

Waddell & Reed Financial, Inc.

S&P 500 Index

150

SNL Asset Manager Index

e
u
l
a
V

x
e
d
n

I

100

50

0

12/31/14

12/31/15

12/31/16

12/31/17

12/31/18

12/31/19

The  above  graph  compares  the  cumulative  total  stockholder  return  on  the  Company’s  common  stock  from 
December 31, 2014 through December 31, 2019 with the cumulative total return of the Standard & Poor’s 500 Stock Index 
and the SNL Asset Manager Index. The SNL Asset Manager Index is a composite of 41 publicly traded asset management 
companies  (including,  among  others,  the  companies  in  the  peer  group  reviewed  by  the  Compensation  Committee  for 
executive compensation purposes) prepared by S&P Global Market Intelligence. The graph assumes the investment of 
$100 in the Company’s common stock and in each of the two indices on December 31, 2014 with all dividends being 
reinvested. The closing price of the Company’s common stock on December 31, 2014 was $49.82 per share. The stock 
price performance on the graph is not necessarily indicative of future price performance. 

Index 
Waddell & Reed Financial, Inc. . . . . . . . . . . . . . . . . . .   
SNL Asset Manager  . . . . . . . . . . . . . . . . . . . . . . . . . . .   
S&P 500 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

Period Ending 
    12/31/2014     12/31/2015     12/31/2016     12/31/2017      12/31/2018     12/31/2019 
47.95   
47.08 
90.38    125.98 
132.23    173.86 

56.39  
119.80  
138.29  

44.70  
90.22  
113.51  

59.86  
85.28  
101.38  

100.00  
100.00  
100.00  

(1)  Cumulative total return assumes an initial investment of $100 on December 31, 2014, with the reinvestment of all 

dividends through December 31, 2019. 

27 

 
 
 
 
 
ITEM 6.      Selected Financial Data 

The following table sets forth our selected consolidated financial and other data as of the dates and for the periods 
indicated  and  reflects  continuing  operations  data.  Selected  financial  data  should  be  read  in  conjunction  with,  and  is 
qualified in its entirety by, “Management’s Discussion and Analysis of Financial Condition and Results of Operations” 
and our Consolidated Financial Statements and the Notes thereto appearing elsewhere in this Annual Report. 

2019 

For the Year Ended December 31,  
2017 
(in thousands, except per share data and percentages) 

2016 

2018 

2015 

Revenues from: 

Investment management fees. . . . . . . . . . . . . .    $ 445,144   
Underwriting and distribution fees . . . . . . . . .   
  531,836   
93,335   
Shareholder service fees  . . . . . . . . . . . . . . . . .   
  1,070,315   
Total revenues  . . . . . . . . . . . . . . . . . . . . . . . . .   

507,906  
550,010  
102,385  
1,160,301  

531,850  
518,699  
106,595  
1,157,144  

557,112  
561,670  
120,241  
1,239,023  

709,562  
663,998  
143,071  
1,516,631  

Net income attributable to Waddell &  
Reed Financial, Inc. . . . . . . . . . . . . . . . . . . . . . . .    $ 114,992   
Operating margin . . . . . . . . . . . . . . . . . . . . . . . . .   
Net income per share from continuing  
operations, basic and diluted  . . . . . . . . . . . . . . .    $
Dividends declared per common share  . . . . . . .    $
Shares outstanding at December 31,  . . . . . . . . .   

1.57   
1.00   
68,847   

14  %  

183,588  

141,279  

156,695  

237,578  

19 %   

19 %   

21 %   

27 %

2.28  
1.00  
76,790  

1.69  
1.63  
82,687  

1.90  
1.84  
83,118  

2.85  
1.75  
82,850  

2019 

2018 

2017 

2016 

2015 

As of December 31,  

Assets under management  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  69,958  

65,809  

(in millions) 
81,082  

80,521   104,399 

148.6  

158.1 
1,406.3   1,555.2 
189.4 
708.7 
846.5 

189.6  
551.6  
844.0  

Balance sheet data: 

Goodwill and identifiable intangible assets  . . . . . . . . . . . . . .    $ 
Total assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total liabilities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total Waddell & Reed stockholders’ equity . . . . . . . . . . . . . .   

145.9  
1,266.3  
94.9  
438.2  
808.9  

145.9  
1,344.1  
94.9  
449.2  
883.5  

147.1  
1,384.4  
94.8  
497.0  
872.9  

28 

 
 
 
 
     
     
     
     
     
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
     
     
     
     
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 7.      Management’s Discussion and Analysis of Financial Condition and Results of Operations 

The following should be read in conjunction with the “Selected Financial Data” and our Consolidated Financial 

Statements and Notes thereto appearing elsewhere in this Annual Report. 

Strategic Initiatives 

For the past couple of years, we have been focusing on the foundational changes and operational improvements 
that were necessary for our company to improve the structural outlook for all aspects of our business.  During this time, 
we  have  added  significant  resources  to  our  investment  management  and  distribution  operations,  transformed  our 
proprietary broker-dealer into a fully competitive independent wealth manager, evolved our organizational structure to 
ensure  agility  and  clear  lines  of  accountability,  advanced our  culture by  further  investing  in  our people  through  talent 
management,  leadership  development  and  diversity  and  inclusion  efforts,  and  continued  streamlining  our  operations 
resulting in meaningful cost savings.  Importantly, we have been able to do this while maintaining an exceptionally strong 
balance sheet and returning significant capital to shareholders by way of dividends and share repurchases.  In 2019, we 
returned over $228 million to shareholders and reduced our shares outstanding by over 10%. 

During 2019, in our wealth management business, we continued to build on our value proposition to financial 
advisors through enhancements to technology, products and a leading service model. Our advisor network has largely 
stabilized, with over 1,300 licensed advisors and associates at year end. We have boosted our recruiting efforts nationally, 
and have an expanded national recruiting team in place. Our recruiting teams are working closely with wealth management 
field leaders and external recruiting firms to attract, build relationships with and, ultimately, add experienced financial 
advisors to W&R’s national network.  A core tenet of the transformation of the wealth management business is having a 
comprehensive product offering, specifically within fee-based advisory products. We now offer nine different advisory 
products, offering our financial advisors access to nearly 5,000 mutual funds from over 100 different fund families.  This 
also includes a wide universe of ETFs and other general securities. On the technology front, adoption of WaddellONE, 
our centralized advisor technology platform available to all financial advisors and associates, continues to be strong.  This 
new platform provides direct connectivity to several of the firm’s existing technology partners. We’re also progressing on 
the other key components of our Business Administration Program, including enhanced reporting, improved data analytics, 
and  a  simplified  business  processing  model.  Specifically,  last  month  we  initiated  a  pilot  launch  of  a  new  salesforce 
integrated data repository, allowing seamless access to data and reports across the business.  

Within  our  asset  management  business,  we  continued  to  add  resources  with  a  focus  on  improved  investment 
performance and processes.  We were pleased to add the experience of Dan Hanson as Chief Investment Officer during 
the year and Dan has already made a notable impact both internally and externally with key partners. We expanded our 
analyst talent acquisition model with the introduction of an investment analyst internship program designed as a recruiting 
pipeline  to  our  strong  pool  of  fundamentally  driven  research  investment  teams.  We  also  worked  to  strengthen  our 
relationships with key industry consultants and believe we made meaningful progress during 2019. We remain committed 
to our strategy of expanding and diversifying our product offerings as appropriate, including offering existing strategies 
in additional vehicles that clients find appealing, such as model delivery, where we introduced seven strategies in 2019.  
As pricing continues to narrow amid ongoing competition in our industry, we continue to review our pricing structure 
across our product platform to ensure we are competitive. While currently 76% of our product fees by assets are either at 
or below industry average, pricing is just one of the components of product competitiveness.  We know we have more 
opportunities in the future to build on our sales and servicing model and demonstrate our institutional-caliber investment 
capabilities to win in the marketplace. 

From  a  broader  enterprise  standpoint,  we  are  creating  an  organizational  structure  that  allows  us  to  conduct 
business in a more effective manner by focusing on our core competencies.  To that end, efforts directed toward technology 
and analytics, as well as culture, are essential to our long term success and remain an important area of emphasis for our 
company.  We believe continued investment in technology and leveraging the capabilities of data-driven insights will not 
only improve, but also shorten decision-making time, allowing us to improve organizational agility and compete more 
effectively  in  the  marketplace.    Similarly,  we  will  continue  to  advance  our  culture  by  further  investing  in  our  people 
through talent management, leadership development with a strong focus on diversity and inclusion initiatives.  We know 
these  efforts  are  basic  building  blocks  to  developing  a  growth  culture  and  will  allow  us  to  increase  connectivity, 
collaboration and efficiency, while we push forward on our key strategic initiatives. 

With much of the heavy lifting and foundational improvements behind us, we are now in a better position to 
sharpen  our  focus  on  growth  initiatives  that  support  our  longer-term  vision.  Our  business  model  has  evolved  and  is 

29 

somewhat  unique  in  our  industry,  with  both  an  asset  management  and  wealth  management  business.  With  the 
transformation of our wealth manager, we are now in a position to grow that business for the first time in years.  We 
believe this represents a real opportunity for our company.  Over time, a thriving wealth management business, combined 
with an institutional-caliber asset manager should result in a more stable operating model with better long-term growth 
prospects.    As  we  move  forward,  we  are  focused  on  several  key  strategic  enablers  spanning  both  businesses,  and  our 
overall enterprise, that we believe will be essential to our future success:  competitive products and pricing; continued 
focus on strong core processes and performance metrics; the ability to leverage technology and analytics as a strategic 
asset across the organization; having a growth culture and a more agile organization; sharpening our brand awareness in 
the  marketplace;  and  finally,  effectively  allocating  capital  through  internal  investment  initiatives,  as  well  as  taking 
advantage  of  potential  dislocations  and  acquisition  opportunities  in  the  asset  management  and  wealth  management 
industries. 

Corporate Headquarters Relocation 

In June 2019, we announced a comprehensive review of our future real estate needs, including evaluating options 
for a new corporate headquarters in the Kansas City metro area. Our goal is a workplace environment that meets the needs 
of the workforce of tomorrow and enables us to attract and retain top talent to accelerate our growth strategy and continue 
the evolution of our culture. 

During January 2020, we signed a fifteen-year lease, which we expect to commence during 2022, relating to the 
development of a new 260,000 square foot headquarters for an innovative, distinctive and sustainably-designed building 
in the heart of downtown Kansas City, Missouri.  In connection with the move, we expect to receive local property tax and 
earnings tax abatements estimated at $29 million, which will be presented as a reduction in both the compensation and 
benefits and general and administrative expense lines.  In addition, we expect to receive state tax incentives estimated at 
$62 million to be realized in both compensation and benefits and income taxes. These estimated tax savings will be realized 
over various time periods and are subject to satisfaction of future obligations, including employment and compensation 
targets. After accounting for the various incentives, new lease terms and the other impacts related to our move, we do not 
expect  a  significant  change  in  facility  and  related  costs  over  the  lease  term  as  compared  to  our  current  headquarters 
estimated run rate. There are also potential future savings compared to required ongoing investments in our current campus.   

Operating Results (1) 

We earned $1.1 billion in revenues in 2019, which decreased 8% as compared to 2018. Average AUM were $70.3 
billion in 2019 compared to $78.3 billion in 2018. AUA increased 17% in 2019 to $60.1 billion, as compared to $51.3 
billion in 2018.   

Net income attributable to Waddell & Reed Financial, Inc. of $115.0 million decreased 37% compared to $183.6 
million  in  2018.    Net  income  per  diluted  share  was  $1.57  for  2019  as  compared  to  $2.28  for  2018.  The  year  ended 
December 31, 2019 included non-cash asset impairment charges of $12.8 million in connection with certain assets held 
for sale, including real property related to our corporate headquarters move and the elimination of our internal aviation 
operations, an $11.2 million non-cash charge related to the annual revaluation of the pension plan liability and $5.4 million 
in severance expense related to the outsourcing of our transfer agency transactional processing operations.  Excluding 
these non-cash and severance expense charges, adjusted net income for 2019 was $137.4 million and adjusted net income 
per diluted share was $1.87. 

Operating expenses of $924.6 million decreased $13.6 million compared to the prior year. Excluding non-cash 
asset impairment charges and severance described above, adjusted operating expenses decreased $21.6 million, or 2%, 
compared  to  adjusted 2018  operating  expenses. The operating  margin for 2019  was 13.6%  and  the  adjusted operating 
margin was 15.3%, compared to 19.1% and 20.0% for 2018, respectively.   

Our balance sheet remains strong, as we ended the year with cash and investments of $821.2 million, excluding 
restricted  cash  and  cash  and  investments  of  noncontrolling  interests  in  consolidated  sponsored  funds.  There  were  no 
borrowings under the Credit Facility at December 31, 2019 or at any point during the year. 

(1)  Adjusted  net  income,  adjusted  net  income  per  diluted  share,  adjusted  operating  expenses  and  adjusted  operating 
margin are non-GAAP financial measures.  See Non-GAAP Financial Measures and Reconciliation of GAAP to non-
GAAP Financial Measures on pages 46 and 47. 

30 

 
Assets Under Management 

AUM  of  $70.0 billion  at  December 31,  2019  increased  $4.2  billion,  or  6%,  compared  to  $65.8  billion  at 
December 31, 2018. The increase in AUM is due to market appreciation of $14.3 billion, partially offset by net outflows 
of $10.2 billion. 

Change in Assets Under Management (1) 

     Unaffiliated (2)      Institutional      Management      

Total 

Wealth 

(in millions) 

2019 
Beginning Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 
Sales(3)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Redemptions  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Net Exchanges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Net Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Market Action . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Ending Assets at December 31, 2019  . . . . . . . . . . . . . . . . . . . . . . . .    $ 
2018 
Beginning Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 
Sales(3)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Redemptions  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Net Exchanges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Net Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Market Action . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Ending Assets at December 31, 2018  . . . . . . . . . . . . . . . . . . . . . . . .    $ 
2017 
Beginning Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 
Sales(3)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Redemptions  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Net Exchanges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Net Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Market Action . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Ending Assets at December 31, 2017  . . . . . . . . . . . . . . . . . . . . . . . .    $ 

24,977  
4,737  
(9,933) 
1,192  
(4,004) 
5,291  
26,264  

31,133  
7,287  
(11,399) 
759  
(3,353) 
(2,803) 
24,977  

30,295  
7,243  
(11,990) 
1,001  
(3,746) 
4,584  
31,133  

3,655  
276  
(1,901) 
25  
(1,600) 
1,041  
3,096  

6,289  
873  
(4,108) 
511  
(2,724) 
90  
3,655  

7,904  
356  
(3,446) 
6  
(3,084) 
1,469  
6,289  

37,177  
2,948  
(6,311) 
(1,217) 
(4,580) 
8,001  
40,598  

43,660  
3,835  
(6,889) 
(1,270) 
(4,324) 
(2,159) 
37,177  

42,322  
4,221  
(7,753) 
(1,007) 
(4,539) 
5,877  
43,660  

65,809 
7,961 
(18,145)
— 
(10,184)
14,333 
69,958 

81,082 
11,995 
(22,396)
— 
(10,401)
(4,872)
65,809 

80,521 
11,820 
(23,189)
— 
(11,369)
11,930 
81,082 

(1)  Includes all activity of the Funds, the IGI Funds (prior to their liquidation in 2018) and institutional accounts, including 

money market funds and transactions at net asset value, accounts for which we receive no commissions. 

(2)  Unaffiliated includes National channel (home office and wholesale), DCIO, RIA and Variable Annuity. 

(3)  Sales is primarily gross sales (net of sales commission). This amount also includes net reinvested dividends and capital 

gains and investment income. 

31 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Average AUM, which are generally more indicative of trends in revenue from investment management services 

than the change in ending AUM, decreased by 10% compared to 2018. 

Average Assets Under Management 

2019 

      Average 

  Percentage  
      of Total        Average   

2018 
  Percentage  
of Total   

2017 
  Percentage  
of Total   

Average   

Distribution Channel: 

Unaffiliated 

Equity  . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 21,026  
5,177  
Fixed income  . . . . . . . . . . . . . . . . . . . . . .   
Money market . . . . . . . . . . . . . . . . . . . . . .   
99  
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 26,302  
Institutional  

Equity  . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $
Fixed income  . . . . . . . . . . . . . . . . . . . . . .   
Money market . . . . . . . . . . . . . . . . . . . . . .   
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $
Wealth Management 

3,719  
11  
—  
3,730  

Equity  . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 29,453  
9,231  
Fixed income  . . . . . . . . . . . . . . . . . . . . . .   
Money market . . . . . . . . . . . . . . . . . . . . . .   
1,556  
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 40,240  

Total by Asset Class: 

Equity  . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 54,198  
14,419  
Fixed income  . . . . . . . . . . . . . . . . . . . . . .   
Money market . . . . . . . . . . . . . . . . . . . . . .   
1,655  
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 70,272  

(in millions, except percentage data) 

80 %    24,164  
5,607  
20 %   
92  
—  
100 %    29,863  

100 %   
—  
—  
100 %   

5,410  
54  
—  
5,464  

73 %    31,446  
9,870  
23 %   
1,696  
4 %   
100 %    43,012  

77 %    61,020  
21 %    15,531  
1,788  
2 %   
100 %    78,339  

81 %    23,549  
6,662  
19 %   
105  
—  
100 %    30,316  

99 %   
1 %   
—  
100 %   

6,773  
298  
—  
7,071  

73 %    31,485  
23 %    10,243  
1,862  
4 %   
100 %    43,590  

78 %    61,807  
20 %    17,203  
1,967  
2 %   
100 %    80,977  

78 %
22 %
—  
100 %

96 %
4 %
—  
100 %

72 %
24 %
4 %
100 %

76 %
21 %
3 %
100 %

32 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table summarizes our five largest mutual funds as of December 31, 2019 by ending AUM and 
investment management fees, with the comparative positions in 2018 and 2017.  The AUM and management fees of these 
mutual funds are presented as a percentage of our total AUM and total management fees. The increase in AUM in the Ivy 
Science & Technology, Ivy Mid Cap Growth and Ivy Large Cap Growth Funds from 2017 to 2018 is primarily due to the 
Advisors Fund mergers during the first quarter of 2018. 

Five Largest Mutual Funds by Ending Assets Under Management and Investment Management Fees 

2019 

Ending 

     Percentage      
of Total 

Ending 

2018 
     Percentage      
of Total 

2017 
     Percentage  

Ending 

of Total 

(in millions, except percentage data) 

By AUM: 

Ivy Science & Technology . . . . . . . . . . .    $ 
Ivy Mid Cap Growth . . . . . . . . . . . . . . . .   
Ivy Large Cap Growth . . . . . . . . . . . . . .   
Ivy High Income . . . . . . . . . . . . . . . . . . .   
Ivy Core Equity . . . . . . . . . . . . . . . . . . . .   

8,143  
5,063  
4,762  
4,722  
4,268  
Total  . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  26,958  

By Management Fees: 

Ivy Science & Technology . . . . . . . . . . .    $  59,182  
Ivy International Core Equity  . . . . . . . .   
34,449  
Ivy Mid Cap Growth . . . . . . . . . . . . . . . .   
32,577  
Ivy High Income . . . . . . . . . . . . . . . . . . .   
25,914  
Ivy Core Equity . . . . . . . . . . . . . . . . . . . .   
25,751  
Total  . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  177,873  

Performance 

6,345  
12 %   
3,983  
7 %   
3,873  
7 %   
4,857  
7 %   
6 %   
3,862  
39 %    22,920  

4,116  
10 %   
2,377  
6 %   
1,898  
6 %   
4,180  
7 %   
6 %   
4,742  
35 %    17,313  

(in thousands, except percentage data) 

13 %    56,997  
8 %    49,645  
7 %    30,885  
6 %    27,971  
6 %    28,264  
40 %    193,762  

11 %    32,933  
10 %    45,017  
6 %    19,198  
5 %    23,672  
6 %    11,044  
38 %    131,864  

5 %
3 %
2 %
5 %
6 %
21 %

6 %
8 %
4 %
4 %
2 %
24 %

Investment performance during the fourth quarter was impacted by the market’s rotation into value, cyclical and 
low-quality stocks which had an outsized impact on our shorter-term performance.  However, the long-term trajectory 
showed continued improvement in both the trailing three- and five-year performance on an equal weighted basis.  Three- 
and five-year performance was consistent as measured by the percentage of assets ranked in the top half of their respective 
Morningstar universes. 

The following table is a summary of Morningstar rankings and ratings as of December 31, 2019: 

MorningStar Fund Rankings  1 
Funds ranked in top half . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Assets ranked in top half  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

     1 Year       3 Years       5 Years  

43 %   
52 %   

42 %  
62 %  

33 % 
41 % 

MorningStar Ratings  1 
Funds with 4/5 stars  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Assets with 4/5 stars . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

    Overall       3 Years       5 Years  

34 %   
51 %   

31 %  
42 %  

23 % 
34 % 

(1)  Based on class I share, which reflects the largest concentration of sales and assets. 

33 

 
 
 
 
 
 
      
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Assets Under Administration 

AUA  includes  both  client  assets  invested  in  the  Funds  and  in  other  companies’  products  that  are  distributed 
through W&R and held in brokerage accounts or within our fee-based asset allocation programs.  AUA increased 17% as 
compared to 2018, primarily due to strong market gains and growth in net new advisory assets, partially offset by ongoing 
migration  away  from  brokerage.    Average  productivity  per  Advisor  for  the  year  ended  December 31,  2019  was  $438 
thousand, an increase of 16% as compared to 2018.  The decrease in Advisors, along with an increase in productivity is 
due to our efforts to transform W&R into a fully competitive and profitable aspect of our business model, with a focus on 
higher producing Advisors. 

2019 

For the Year ended December 31, 
2018 
(in millions, except advisor data  
and percentages) 

2017 

AUA 

Advisory assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $ 26,947  
Non-advisory assets . . . . . . . . . . . . . . . . . . . . . . . . . .    
33,148  
Total assets under administration  . . . . . . . . . . . . . . .     $ 60,095  

21,207   
30,059   
51,266   

21,613  
35,073  
56,686  

Net new advisory assets (1)  . . . . . . . . . . . . . . . . . . . . . .     $
970  
Net new non-advisory assets (1), (2)  . . . . . . . . . . . . . . . .    
(3,333) 
Total net new assets (1), (2)  . . . . . . . . . . . . . . . . . . . . . . .     $ (2,363) 

575   
(3,670)  
(3,095)  

471  
(3,573) 
(3,102) 

Annualized advisory AUA growth (3)  . . . . . . . . . . . . .    
Annualized AUA growth (3) . . . . . . . . . . . . . . . . . . . . .    

4.6 %   
(4.6)%   

2.7  %  
(5.5) %  

2.6 %
(5.9)%

Advisors and advisor associates . . . . . . . . . . . . . . . . . .    
Average trailing 12-month production per Advisor (4) 
(in thousands)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $

1,327  

1,403   

1,632  

438  

378   

256  

(1)  Net new assets is calculated as total client deposits and net transfers less client withdrawals. 

(2)  Excludes  activity  related  to  products  held  outside  of  our  wealth  management  platform.  These  assets 

represent less than 10% of total AUA. 

(3)  Annualized growth is calculated as annualized net new assets divided by beginning AUA. 

(4)  Production per Advisor is calculated as trailing 12-month Total Underwriting and distributions fees less 
“other”  underwriting  and  distribution  fees  divided  by  the  average  number  of  Advisors.   “Other” 
underwriting  and  distribution  fees  predominantly  include  fees  paid  by  Advisors  for  programs  and 
services.  

34 

 
 
 
 
    
     
     
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
Results of Operations 

Net Income 

2019 

 For the Year ended  
December 31,  

Variance 

2017 
(in thousands, except per share and percentage data) 

2018 

2018 

2019 vs.        

2018 vs.    
2017 

Net income attributable to Waddell & Reed 
Financial, Inc.  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $  114,992  
Earnings per share, basic and diluted . . . . . . . . . . . .     $ 
1.57  
Operating Margin  . . . . . . . . . . . . . . . . . . . . . . . . . . .    

14 %  

183,588  
2.28  

141,279  
1.69  

19 %   

19 %   

(37)%   
(31)%   
(5)%   

30 %
35 %
—  

Total Revenues 

Total revenues decreased 8% in 2019 as compared to 2018 primarily due to lower average AUM, partially offset 
by an increase in advisory fees due to higher AUA. While revenues were relatively consistent in 2018 compared to 2017, 
this was a result of a decrease in investment management fees, offset by an increase in underwriting and distribution fees. 
The decrease in investment management fees was primarily due to an increase in fee waivers due to fee reductions in 
selected mutual funds that were implemented as of July 31, 2018.  The increase in underwriting and distribution fees was 
primarily due to an increase in advisory fees due to higher AUA and payments received from Advisors for services. 

For the Year ended  
December 31,  

2019 

2018 

2017 

Variance 

2019 vs.  
2018 

2018 vs.   
2017 

Investment management fees . . . . . . . . . . . . . . . .    $  445,144  
Underwriting and distribution fees . . . . . . . . . . . .   
531,836  
93,335  
Shareholder service fees . . . . . . . . . . . . . . . . . . . .   
Total revenues . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  1,070,315  

(in thousands, except percentage data) 
507,906  
550,010  
102,385  
1,160,301  

531,850   
518,699   
106,595   
1,157,144   

(12)%   
(3)%   
(9)%   
(8)%    —  

(5)%
6 %
(4)%

35 

 
 
 
 
 
 
 
 
 
 
 
 
    
 
     
 
     
 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
     
     
     
 
 
 
 
 
 
 
Investment Management Fee Revenues 

Investment management fee revenues decreased $62.8 million, or 12%, in 2019 and decreased $23.9 million, or 
5%, in 2018. Investment management fee revenues are based on the level of average client AUM and are affected by sales, 
financial  market  conditions,  redemptions  and  the  composition  of  assets.  The  following  graph  illustrates  the  direct 
relationship between average client AUM and investment management fee revenues for the years ending December 31, 
2019, 2018 and 2017. 

)
s
n
o
i
l
l
i

b
n

i

$
(

t
n
e
m
e
g
a
n
a
M

r
e
d
n
U
s
t
e
s
s
A

e
g
a
r
e
v
A

 $100

 $80

 $60

 $40

)
s
n
o
i
l
l
i

m
n

i

$
(

s
e
e
F

t
n
e
m
e
g
a
n
a
M

t
n
e
m

t
s
e
v
n
I

 $600

 $500

 $400

 $300

 $200

 $100

 $-

2019

2018

2017

Average Assets Under Management

Investment Management Fees

The following table summarizes investment management fee revenues, related average AUM, fee waivers and 
investment management fee rates for the years ending December 31, 2019, 2018 and 2017.  Fee waivers for the Funds are 
recorded as an offset to investment management fees up to the amount of fees earned, with excess fee waivers recorded in 
general and administrative expense. 

For the Year ended  
December 31,  

Variance 

Funds investment management fees (net) . . . . . . . . . . .    $ 430,028  
Funds average assets (in millions) . . . . . . . . . . . . . . . . .   
66,543  
Funds management fee rate (net) . . . . . . . . . . . . . . . . . .   
0.6462 %    0.6671 %    0.6858 %   

486,181  
72,875  

2018 

2019 vs.        

2018 vs.    
2019 
2017 
2017 
(in thousands, except for management fee rate, average assets and 
percentage data) 
506,868  
73,906  

(12)%   
(9)%   

2018 

(4)%
(1)%

Total fee waivers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  29,284  

17,696  

7,648  

65 %   

131 %

Institutional investment management fees (net) . . . . . .    $  15,116  
Institutional average assets (in millions) . . . . . . . . . . . .   
3,730  
Institutional management fee rate (net) . . . . . . . . . . . . .   

21,725  
5,464  
0.4053 %    0.4057 %    0.3786 %   

24,982  
7,071  

(30)%   
(32)%   

(13)%
(23)%

Revenues  from  investment  management  services  provided  to  our  retail  mutual  funds,  which  are  distributed 
through the unaffiliated and wealth management channels, decreased $56.2 million in 2019, or 12%, compared to 2018, 
primarily due to a decrease in average assets and an increase in fee waivers due to fee reductions in selected mutual funds 

36 

 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
     
 
     
 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
that were implemented as of July 31, 2018.  Revenues from investment management services provided to our mutual funds 
decreased $20.7 million in 2018, or 4%, compared to 2017. Investment management fee revenues decreased primarily due 
to an increase in fee waivers due to fee reductions in selected mutual funds that were implemented as of July 31, 2018, as 
well as the merger of the remaining Advisors Funds into Ivy Funds.  Additionally, revenues decreased due to a slight 
decrease in average AUM and a shift in the mix of our AUM. 

Institutional account revenues in 2019 decreased $6.6 million, or 30%, compared to 2018 due to a decrease in 
average AUM. Outflows in assets for 2019 in this channel were primarily due to carryover effects of prior year personnel 
changes at the portfolio manager level.  Institutional account revenues in 2018 decreased $3.3 million, or 13%, compared 
to 2017 due to a 23% decrease in average AUM, which was partially offset by an increased management fee rate. Outflows 
in assets for 2018 in this channel were primarily due to personnel changes at the portfolio manager level.   

Long-term redemption rates 
(excludes money market redemptions) 
for the year ended December 31,  
2018 

2017 

2019 

Unaffiliated channel . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Institutional channel . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Wealth Management channel . . . . . . . . . . . . . . . . . . . . . .   
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

38.1 %   
51.0 %    
13.8 %    
25.0 %    

38.7 %   
75.2 %    
13.9 %    
27.8 %    

40.1 % 
48.7 % 
15.6 % 
27.8 % 

In 2019, as compared to 2018, the long-term redemption rate improved slightly for the unaffiliated channel. The 
decreased  long-term  redemption  rate  in  2018  compared  to  2017  for  the  unaffiliated  channel  was  primarily  driven  by 
improved redemption rates in the Asset Strategy funds. Prolonged redemptions in the unaffiliated channel could negatively 
affect revenues in future periods. We experienced a decreased long-term redemption rate for our institutional channel in 
2019 compared to 2018, though we continued to see carryover effects of prior year portfolio manager turnover, which 
resulted in larger client redemptions for 2018 as compared to 2017.  In the wealth management channel, we continued to 
experience a long-term redemption rate lower than that of the industry average. With the modernization of our wealth 
management platform and the introduction of new fee-based products, such as the launch of the MAP Navigator product 
in 2017 (which increased the availability of third-party products), we experienced pressure on the long-term redemption 
rate in 2017 but saw a slight improvement in 2018 and 2019. The industry average redemption rate in 2019, based on data 
provided by the ICI, was 21.7% versus our rate of 25.0%. 

Underwriting and Distribution Fee Revenues  

We offer a wide range of fee-based asset allocation products. These products offer clients a selection of traditional 
asset  allocation  models,  as  well  as  features  such  as  systematic  rebalancing  and  client  and  Advisor  participation  in 
determining  asset  allocation  across  asset  classes.  These  products  utilize  a  variety  of  underlying  investment  options, 
including mutual funds, stocks, bonds and ETFs. We earn asset-based fees on our asset allocation products.  

We  earn  underwriting  and  distribution  fee  revenues  primarily  by  distributing  the  Funds  pursuant  to  an 
underwriting agreement with each Fund (except Ivy VIP as explained below) and by distributing mutual funds offered by 
other  unaffiliated  companies.  Pursuant  to  each  agreement,  we  offer  and  sell  the  Funds’  shares  on  a  continuous  basis 
(open-end funds) and pay certain costs associated with underwriting and distributing the Funds, including the costs of 
developing and producing sales literature and printing of prospectuses, which may be either partially or fully reimbursed 
by  the  Funds.  The  Funds  are  sold  in  various  classes  that  are  structured  in  ways  that  conform  to  industry  standards 
(e.g., “front-end load,” “back-end load,” “level-load” and institutional). 

We distribute variable products offering Ivy VIP as investment vehicles pursuant to general agency arrangements 
with our business partners and receive commissions, marketing allowances and other compensation as stipulated by such 
agreements. In connection with these arrangements, Ivy VIP is offered and sold on a continuous basis. 

In  addition  to  distributing  variable  products,  we  distribute  a  number  of  other  insurance  products  through  our 
insurance agency subsidiaries, including individual term life, group term life, whole life, accident and health, long-term 
care, Medicare supplement and disability insurance. We receive commissions and compensation from various underwriters 
for distributing these products. We are not an underwriter for any insurance policies. 

37 

 
 
 
 
 
 
 
 
 
 
    
     
     
 
 
The  following  tables  summarize  the  significant  components  of  underwriting  and  distribution  fee  revenues 

segregated by distribution channel for the years ended December 31, 2019, 2018 and 2017: 

Underwriting and distribution fee revenues: 

Fee-based asset allocation product revenues  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  284,188  
  128,424  
Rule 12b-1 service and distribution fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Sales commissions on front-end load mutual fund and variable annuity sales . . . . .   
48,761  
32,314  
Sales commissions on other products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
38,149  
Other revenues  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  531,836  

269,069    240,089 
148,979    167,163 
56,791 
56,781   
31,286 
36,131   
39,050   
23,370 
550,010    518,699 

2019 

Total 

2018 

(in thousands) 

2017 

Underwriting and distribution fee revenues: 

Rule 12b-1 service and distribution fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 
Sales commissions on front-end load mutual fund sales . . . . . . . . . . . . . . . . . . . . . .   
Other revenues  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 

65,227  
1,730  
290  
67,247  

78,041   91,313 
1,498 
1,886  
1,182 
568  
80,495   93,993 

Unaffiliated Channel 

2019 

2018 

      2017 

(in thousands) 

Wealth Management Channel 
2019 

2018 

      2017 

Underwriting and distribution fee revenues: 

Fee-based asset allocation product revenues  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 284,188  
63,197  
Rule 12b-1 service and distribution fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Sales commissions on front-end load mutual fund and variable annuity sales . . . . .   
48,471  
32,314  
Sales commissions on other products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
36,419  
Other revenues  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 464,589  

269,069   240,089 
75,850 
70,938  
55,293 
54,895  
31,286 
36,131  
38,482  
22,188 
469,515   424,706 

(in thousands) 

A significant portion of underwriting and distribution fee revenues are received from asset-based fees earned on 
our  asset  allocation  products  and  commissions.  Underwriting  and  distribution  fee  revenues  also  include  Rule 12b-1 
asset-based service and distribution fees earned on load, load-waived and deferred-load products sold by Advisors and 
third party intermediaries, sales commissions charged on front-end load products sold by Advisors, including mutual fund 
Class A shares (those sponsored by the Company and those underwritten by other non-proprietary mutual fund companies), 
variable  annuities,  sales  of  other  insurance  products,  and financial  planning  fees.  A  significant  amount  of  unaffiliated 
channel  mutual  fund  sales  are  load-waived.    We  recover  certain  of  our  underwriting  and  distribution  costs  through 
Rule 12b-1 service and distribution fees, which are paid by the Funds. All Rule 12b-1 service and distribution fee revenue 
received from the Funds is recorded on a gross basis. 

Underwriting and distribution fee revenues earned in 2019 decreased by $18.2 million, or 3%, compared to 2018. 
A  decrease  of  $20.6  million,  or  14%,  in  Rule 12b-1  asset-based  service  and  distribution  fees  across  both  channels,  as 
compared to 2018, was driven by a decrease in average mutual fund AUM for which we earn Rule 12b-1 revenue.  Sales 
commissions decreased $11.8 million, or 13%, due to lower commissionable sales. These decreases were partially offset 
by a 6% increase in revenues from fee-based asset allocation products due to an increase in average advisory AUA of 7%, 
slightly offset by a decrease in the average fee rate due to product mix. Due to current industry trends toward institutional 
share classes in fee-based programs, we anticipate a continued decrease in 12b-1 service and distribution fees and sales 
commissions.   

38 

 
 
 
    
     
     
 
 
 
 
 
  
 
 
 
 
 
 
 
     
     
 
 
 
 
 
 
 
 
 
 
 
 
    
     
 
 
 
 
 
 
 
 
 
 
 
Underwriting and distribution fee revenues earned in 2018 increased by $31.3 million, or 6%, compared to 2017. 
Revenues from fee-based asset allocation products increased 12% due to an increase in average advisory AUA of 12%. 
Sales commissions on other products increased $4.8 million, or 15%, primarily due to an increase in fixed indexed annuity 
sales.  Other  revenues  increased  $16.3  million,  or  73%,  compared  to  2017,  primarily  due  to  an  increase  in  payments 
received from Advisors for services. In 2018, the compensation structure for Advisors was revised to align W&R more 
closely with industry standards, while offering competitive programs and services to Advisors. Under the new structure, 
the Company receives compensation for certain services made available to our Advisors, including, but not limited to, 
facilities, technology and supervision. These increases were partially offset by a decrease in Rule 12b-1 asset-based service 
and distribution fees across both channels of $18.2 million, or 11%, compared to 2017, driven by a decrease in average 
mutual fund AUM for which we earn Rule 12b-1 revenues.  

Shareholder Service Fees Revenue 

Shareholder  service  fee  revenue  primarily  includes  transfer  agency  fees,  custodian  fees  from  retirement  plan 
accounts,  and  portfolio  accounting  and  administration  fees.  Transfer  agency  fees  and  portfolio  accounting  and 
administration  fees  are  asset-based  revenues  or  account-based  revenues,  while  custodian  fees  from  retirement  plan 
accounts are based on the number of client accounts. Changes related to the outsourcing of our transfer agency transactional 
processing operations will result in decreases to part of our shareholder service fee revenue starting in 2020, offset by a 
decrease in operating expenses. 

During 2019, shareholder service fees revenue decreased $9.1 million, or 9%, compared to 2018. Account-based 
fees decreased $4.6 million compared to 2018 primarily due to a decrease in the number of accounts.  Service fees based 
on  assets  decreased  $4.4  million,  or  8%,  compared  to  2018,  due  to  a  decrease  in  assets  as  well  as  a  decrease  in  fund 
administrative and accounting services fees due to the 2018 fund mergers.  

During 2018, shareholder service fees revenue decreased $4.2 million, or 4%, over 2017. Account-based fees 
decreased $2.6 million compared to 2017 due to a decrease in the number of accounts, partially offset by increased fees 
for custodian and retail accounts due to a 2018 fee schedule change. Service fees based on assets decreased $1.6 million, 
or 3%, compared to 2017, primarily due to a decrease in fund administrative and accounting services fees due to the 2017 
and 2018 fund mergers.  

Total Operating Expenses 

Operating expenses for 2019, including $12.8 million of non-cash asset impairment charges and $5.4 million of 
severance expense related to the outsourcing of our transactional processing operations of our transfer agency, were down 
1%  compared  to  2018.  Operating  expenses  were  relatively  flat  in  2018  compared  to  2017.    In  2020,  we  expect 
compensation and benefit costs to be relatively flat compared to 2019 excluding severance as annual merit increases and 
hiring in key areas will be offset with transfer agency transactional processing operations outsourcing savings.  We expect 
increases in general and administrative expenses and decreases in technology, also partially driven by the transfer agency 
transactional processing operations outsourcing. Occupancy is expected to decrease meaningfully as we continue to exit 
field  real  estate  offices  through  the  end  of  2020  and  marketing  and  advertising  is  expected  to  be  in-line  with  2019. 
Additionally, we expect depreciation costs to again decrease meaningfully for the full year as we continue to shift our 
technologies towards software as a service arrangements.  

39 

Operating expenses for the years ended December 31, 2019, 2018 and 2017 are set forth in the following table:   

For the Year ended  
December 31,  

Variance 

2019 

Distribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $  460,921  
  254,534  
Compensation and benefits . . . . . . . . . . . . . . . . . . . . . .    
77,482  
General and administrative . . . . . . . . . . . . . . . . . . . . . .    
Technology  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
63,719  
Occupancy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
24,243  
Marketing and advertising  . . . . . . . . . . . . . . . . . . . . . .    
8,964  
19,829  
Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Subadvisory fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
14,931  
Intangible asset impairment . . . . . . . . . . . . . . . . . . . . .    
—  
Total operating expenses . . . . . . . . . . . . . . . . . . . . . .     $  924,623  

Distribution Expenses 

2018 

2017 

      2019 vs.        
2018 
(in thousands, except percentage data) 
456,832  
263,329  
73,643  
65,275  
27,197  
10,323  
25,649  
14,805  
1,200  
938,253  

432,264  
271,276  
88,951  
66,078  
30,721  
12,425  
20,983  
13,174  
1,500  
937,372  

1 %   
(3)%   
5 %   
(2)%   
(11)%   
(13)%   
(23)%   
1 %   
(100)%   
(1)% 

2018 vs.    
2017 

6 %
(3)%
(17)%
(1)%
(11)%
(17)%
22 %
12 %
(20)%
—  

Distribution  costs  fluctuate  with  sales  volume,  such  as  Advisor  commissions  and  commissions  paid  to  field 
management, Advisor incentive compensation, commissions paid to third parties and to our own wholesalers, and related 
management commissions in our unaffiliated channel. Direct selling costs also fluctuate with AUM, such as Rule 12b-1 
service and distribution fees paid to third parties.  

Distribution expenses for the years ended December 31, 2019, 2018, and 2017 are set forth in the following table: 

For the Year ended  
December 31,  

Variance 

      2019 vs.         2018 vs.    

Distribution - unaffiliated channel   . . . . . . . . . . . . . . . . .    $  96,718  
Distribution - wealth management channel . . . . . . . . . . .   
  364,203  
Total distribution expenses  . . . . . . . . . . . . . . . . . . . . . .    $  460,921  

2019 

2018 

2018 

2017 
(in thousands, except percentage data) 
130,079  
112,562  
302,185  
344,270  
432,264  
456,832  

(14)% 
6 % 
1 % 

2017 

(13)%
14 %
6 %

Distribution  expenses  in  2019  increased  by  $4.1 million,  or  1%,  compared  to  2018.  Expenses  in  the  wealth 
management channel increased $19.9 million compared to 2018, primarily due to an increase in Advisor payouts following 
the  additional  enhancements  to  the  Advisor  compensation  grid  effective  January 1,  2019.  Expenses  in  the  unaffiliated 
channel decreased $15.8 million compared to 2018 primarily due to lower Rule 12b-1 asset-based service and distribution 
expenses paid to third party distributors.  

Distribution  expenses  in  2018  increased  by  $24.6 million,  or  6%,  compared  to  2017.  Expenses  in  the  wealth 
management channel increased $42.1 compared to 2017, due to an increase in average advisory assets and the changes 
made to our Advisor pay structure starting in 2018.  Expenses in the unaffiliated channel decreased $17.5 million compared 
to 2017 due to lower Rule 12b-1 asset-based service and distribution expenses paid to third party distributors and lower 
dealer compensation due to lower client assets. 

Compensation and Benefits 

Compensation and benefits in 2019 decreased $8.8 million, or 3%, compared to 2018. The primary drivers of the 
decrease were a decrease in share-based compensation of $5.0 million and a decrease in headcount, which were partially 
offset by an increase in employer contributions to our 401(k) plan. The decrease in share-based compensation is primarily 
due to higher forfeitures in 2018 which resulted in lower expense in 2019.  The decrease in headcount resulted in a decrease 
in salaries and wages and related taxes and benefits of $6.2 million.  Partially offsetting these decreases was an increase 
of $2.6 million in 401(k) plan costs due to a discretionary contribution for 2019.  

40 

 
 
 
 
 
 
 
 
 
 
 
 
    
 
     
 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
     
 
     
 
 
 
 
 
 
 
 
 
 
 
 
Compensation and benefits in 2018 decreased $7.9 million, or 3%, compared to 2017. The primary drivers of the 
decrease were a decrease in share-based compensation of $6.2 million, a decrease in pension costs of $8.4 million due to 
the freeze of the Pension Plan in 2017, and a decrease of $4.0 million due to a discretionary 401(k) contribution in 2017. 
The decrease in share-based compensation is primarily due to shifting the employee grant date to January from April in 
2017, larger grant years being fully amortized and, to a lesser extent, revaluation of cash-settled RSUs.  Partially offsetting 
these decreases were an increase of $5.1 million in salaries and wages due to annual merit increases and $5.1 million due 
to increases in incentive compensation and severance expense. 

General and Administrative Expenses 

General  and  administrative  expenses  are  operating  costs,  including,  but  not  limited  to,  dealer  services, 

professional services, including legal, audit and consulting, travel and meetings and temporary office staff. 

General and administrative expenses increased $3.8 million for the year ended December 31, 2019, compared to 
2018.    A  non-cash  impairment  charge  of  $12.8  million  in  connection  with  certain  assets  held  for  sale,  including  real 
property related to our corporate headquarters move and the elimination of our internal aviation operations, was recorded 
in 2019, which was partially offset by decreases in temporary office staff expense of $4.2 million, primarily due to reduced 
consulting services for projects completed in 2018, and lower dealer services costs of $1.5 million due to decreases in 
accounts and assets used to calculate the fees. There were also decreases in legal, audit and consulting costs and fund 
expenses in 2019 compared to 2018. 

General and administrative expenses decreased $15.3 million for the year ended December 31, 2018, compared 
to 2017.  Temporary office staff expense decreased $7.9 million primarily due to reduced technology consulting services 
and reduced consulting services primarily due to DOL Fiduciary Rule implementation in the prior year.  There were also 
decreases in legal, audit and consulting costs and fund expenses in 2018 compared to 2017. 

Technology 

Technology expenses decreased $1.6 million for the year ended December 31, 2019, compared to 2018 as lower 
shareholder  servicing  expense  resulting  from  fewer  accounts  was  partially  offset  by  increased  software  costs  for  new 
technologies.  Technology expenses decreased $0.8 million in 2018 compared to 2017 as we continued decommissioning 
older systems and replacing them with more cost-effective solutions. 

Occupancy 

Occupancy expenses include facilities costs for our home office, as well as rent expense for our leased home 
office and field office space. Occupancy expenses decreased $3.0 million in 2019 compared to 2018 primarily due to lower 
rent expense due to the closure of field offices.  Occupancy expenses decreased $3.5 million in 2018 compared to 2017 
primarily due to the elimination of the Advisor and field office allowance program that ceased in 2017 and lower rent 
expense due to the closure of some field offices.  

Marketing and advertising 

Marketing and advertising expense decreased in both comparative periods due to reduced fund-related marketing 

expenses from 2018 fund mergers and focusing our marketing efforts on the highest impact markets and activities. 

Depreciation 

Depreciation expense decreased in 2019 compared to 2018 primarily due to certain fixed assets reaching the end 
of their useful lives.  The increase in 2018 compared to 2017 was due to an adjustment to the useful life of certain internally 
developed software assets.   

Subadvisory Fees 

Subadvisory fees represent fees paid to other asset managers for providing advisory services for certain mutual 
fund portfolios. These expenses reduce our operating margin, as we pay out approximately half of our management fee 
revenues received from subadvised products.  

41 

Subadvisory  expenses  were  relatively  flat  for  the  year  ended  December 31,  2019  compared  to  2018  due  to 
relatively no change in subadvised average assets or average subadvisory fee rate.  Subadvisory expenses increased $1.6 
million for the year ended December 31, 2018 due to an increase in subadvised average assets of 8% and an increase in 
the average subadvisory fee rate. 

Intangible Asset Impairment 

During  2018  and  2017,  we  recorded  intangible  asset  impairment  charges  of  $1.2  million  and  $1.5  million, 
respectively, related to our subadvisory agreement to manage certain mutual fund products, as a result of a decline in AUM 
in 2017 primarily attributable to a realignment of fund offerings and the termination of the subadvisory agreement in 2018. 
At December 31, 2018, there was no remaining balance of our subadvisory intangible asset.   

Other Income and Expenses 

Investment and Other Income (Loss) 

Investment and other income decreased $3.8 million in 2019 compared to 2018.  Losses related to the revaluation 
of the Pension Plan liability in 2019 compared to gains in 2018 resulted in a decrease of $28.9 million.  Offsetting this 
decrease, unrealized and realized gains in 2019 on our corporate fixed income investments and seed investments, net of 
losses generated by our economic hedging program that uses total return swap contracts to hedge market risk, caused an 
increase  of  $19.0  million  compared  to  net  unrealized  and  realized  losses  in  2018.    In  addition,  investment  income 
attributable to noncontrolling interests in sponsored funds where the Company held majority ownership increased $2.1 
million compared to 2018. Interest and dividend income also increased $4.0 million compared to 2018 primarily due to 
higher interest rates in our corporate fixed income portfolio. 

Investment and other income decreased $14.4 million in 2018 compared to 2017. Unrealized losses in 2018 on 
our consolidated sponsored funds, equity method sponsored funds and equity securities caused a decrease of $67.8 million 
compared to gains in 2017. The unrealized losses were offset by a $51.5 million increase in unrealized gains generated by 
our economic hedging program that uses total return swap contracts to hedge market risk in certain sponsored funds for 
the same comparative period.  In addition, investment income attributable to noncontrolling interests in sponsored funds 
where the Company held majority ownership decreased $4.9 million and the gain related to revaluation of the Pension 
Plan liability decreased $3.6 million compared to 2017. Partially offsetting these decreases, interest and dividend income 
increased $10.4 million compared to 2017 primarily due to the corporate fixed income portfolio. 

Interest Expense 

Interest  expense  was  $6.2  million,  $6.5  million  and  $11.3  million  in  2019,  2018  and  2017,  respectively.  The 
majority of our interest expense in 2017 was related to our $190.0 million Series A and Series B senior unsecured notes. 
The $95.0 million Series A senior unsecured notes matured and were repaid in January 2018. As a result, we experienced 
annual interest expense savings from in 2019 and 2018 compared to 2017. 

Income Taxes 

Our effective income tax rate was 26.2%, 23.3% and 41.3% in 2019, 2018, and 2017, respectively. The higher 
effective tax rate in 2019 compared to 2018 was primarily the result of $6.4 million uncertain tax expense that was reversed 
in 2018 upon completion of a voluntary disclosure agreement with a state tax jurisdiction.  State tax rates also increased 
compared to the prior year. Offsetting these increases was the impact of share-based payments, which created a tax shortfall 
in both 2019 and 2018 due to the reduction in value of restricted stock from issuance to vesting, but the impact was greater 
in 2018.  The tax effects of share-based payments could create continued volatility in the effective tax rate in future periods. 

The lower effective tax rate in 2018 as compared to 2017 was primarily the result of the lower federal statutory 
tax rate, which decreased in 2018 from 35% to 21%.  Other decreases were caused by the 2018 reversal of uncertain tax 
expense related to the completion of a voluntary disclosure agreement with a state tax jurisdiction, decrease in the tax 
shortfall created by share-based payments in 2018 as compared to 2017, and absence in 2018 of the 2017 charge to revalue 
the  Company's  net  deferred  tax  assets  for  U.S.  tax  reform.   These  decreases  were  partially  offset  by  the  removal  of  a 
deferred tax asset in 2018 related to the Company's tax basis in Ivy Global Investors SICAV, pursuant to the pending 
liquidation of that entity. 

42 

Liquidity and Capital Resources 

Management believes its available cash, marketable securities and expected cash flow from operations will be 
sufficient to fund the Company’s short-term operating and capital requirements. Expected short-term uses of cash include 
dividend payments, repurchases of our Class A common stock, interest on indebtedness, income tax payments, seed money 
for new  products,  ongoing  technology  enhancements,  capital  expenditures,  and  collateral  funding for margin  accounts 
established to support derivative positions, and could include strategic acquisitions.  

Expected long-term capital requirements include interest on indebtedness and maturities of outstanding debt in 
January 2021, operating leases and purchase obligations. Other possible long-term discretionary uses of cash could include 
capital  expenditures  for  enhancement  of  technology  infrastructure,  strategic  acquisitions,  payment  of  dividends,  seed 
money for new products and repurchases of our Class A common stock. 

For the Year Ended  
December 31,  
2018 

2019 

Variance 

  2019 vs.  
     2018       

2018 vs.   
2017    

2017 

(in thousands, except percentage data) 

Balance Sheet Data: 
Cash and cash equivalents  . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  151,815   
    688,346   
Investment securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Short-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
 —  
Long-term debt  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
 94,926   
Cash Flow Data: 
Cash flows from operating activities . . . . . . . . . . . . . . . . . . . .   
Cash flows from investing activities . . . . . . . . . . . . . . . . . . . .   
Cash flows from financing activities . . . . . . . . . . . . . . . . . . . .   

    165,983   
 (6,851)  

 231,997   
 617,135   
 —  
 94,854   

 207,829   
 700,492   
 94,996  
 94,783   

 (35)%   
 12 %   
 —  
 —  

 12 %
 (12)%
 (100)%
 —  

 357,015   
 10,343     (212,395)   NM  

 50,851   

 (54)%     602 %

NM  
 (65)%

   (224,547)    (311,788)    (188,710)  

 28 %   

Our operations provide much of the cash necessary to fund our priorities, as follows: 

•  Pay dividends 

•  Repurchase our stock 

•  Finance growth objectives 

Pay Dividends 

We  paid quarterly  dividends  on our  Class A  common  stock  that  resulted  in financing cash outflows of $74.3 
million, $81.2 million and $154.0 million in 2019, 2018 and 2017, respectively.  Dividends have decreased as a result of 
a shift in our capital return strategy in recent years, which included a decrease in our dividend rate and increased share 
repurchases. 

The Board of Directors approved a quarterly dividend on our common stock of $0.25 per share that was paid on 

February 3, 2020 to stockholders of record as of January 13, 2020.  

Repurchase Our Stock 

We repurchased 9.2 million shares of our Class A common stock in 2019 compared to 7.0 million and 1.8 million 
shares in 2018 and 2017, respectively, resulting in share repurchases of $154.2 million, $135.9 million and $35.8 million, 
respectively.  These share repurchases included 548,132 shares, 729,882 shares and 402,337 shares tendered by employees 
to cover their tax withholdings with respect to vesting of share-based awards during the years ended December 31, 2019, 
2018 and 2017, respectively.   

In  connection  with  our  existing  capital  return  policy,  we  completed  the  two-year  initiative  to  repurchase 
$250 million of our Class A common stock during the third quarter of 2019, which was inclusive of buybacks to offset 
dilution of our equity awards.  We continue to engage in an active share repurchase plan as part of our ongoing capital 
management plan. 

43 

 
 
 
  
 
 
 
     
    
     
 
 
  
 
   
 
 
 
 
 
 
 
 
 
 
  
 
   
 
 
 
 
 
 
 
 
 
  
 
Finance Growth Objectives 

We use cash to fund growth in our distribution channels. We continue to invest in our wealth management channel 
by offering home office resources, wholesaling efforts and enhanced technology tools, including the modernization of our 
wealth  management  platforms. Our  unaffiliated  channel  requires  cash  outlays  for  wholesaler  commissions  and 
commissions  to  third parties  on  deferred  load product  sales. We  also provide  seed  money  for new products  to further 
enhance our product offerings and distribution efforts.  As we continue to advance our investment in improved technology, 
we expect increased costs in this area in the near term.  

On October 20, 2017, we entered into a three-year unsecured revolving credit facility (the “Credit Facility”) with 
various lenders, which initially provides for borrowings of up to $100.0 million and may be expanded to $200.0 million. 
The Credit Facility replaced the prior credit facility, which was set to expire in June 2018.  There were no borrowings 
under the Credit Facility at December 31, 2019 and no borrowings at any point during the year. The covenants in the Credit 
Facility include a required consolidated leverage ratio and a required consolidated interest coverage ratio, which match 
those outlined below for the senior unsecured notes. 

On August 31, 2010, the Company entered into an agreement to complete a $190.0 million private placement of 
the Series A and Series B senior unsecured notes. The $95.0 million Series A, senior unsecured notes that matured on 
January 13, 2018 were repaid. Interest is payable semi-annually in January and July of each year. The agreement requires 
the Company to maintain a consolidated leverage ratio not to exceed 3.0 for four consecutive quarters and a consolidated 
interest  coverage ratio of not  less  than 4.0 for four  consecutive quarters.  The  Company  was  in  compliance  with  these 
covenants for all periods presented. As of December 31, 2019, the Company’s consolidated leverage ratio was 0.4, and 
consolidated interest coverage ratio was 36.6.  

Cash Flows 

Cash from operations is our primary source of funds.  In 2019, cash from operations decreased primarily due to 
decreased sales of trading securities held by consolidated sponsored funds, due to the liquidation of the IGI Funds in 2018, 
and a decrease in net income as compared to 2018. In 2018, cash from operations increased primarily due to increased 
sales of trading securities held by consolidated sponsored funds, due to the liquidation of the IGI Funds, and an increase 
in  net  income  as  compared  to  2017.  In  2017,  cash  from  operations  decreased  due  to  increased  purchases  of  trading 
securities, a decrease in the amortization of deferred sales commission payments related to deferred sales load and fee-
based products and a decrease in net income as compared to 2016.  

In addition to the items noted above, the payable to investment companies for securities, payable to customers 
and other receivables accounts can fluctuate significantly based on trading activity at the end of a reporting period. Changes 
in these accounts result in variances within cash from operations on the statement of cash flows; however, there is no 
impact to the Company’s liquidity and operations for the variances in these accounts. 

Investing  activities  consist  primarily  of  the  seeding  and  sale  of  sponsored  investment  securities  classified  as 
available  for  sale,  purchases  and  maturities  of  investments  held  in  our  fixed  income  laddering  program  classified  as 
available for sale and capital expenditures.  

Financing activities include payment of dividends and repurchase of our common stock.  Additionally, in 2018, 
financing activities included repayment of our Series A senior unsecured notes at maturity.  Future financing cash flows 
will be affected by our existing capital return policy. 

44 

 
 
Contractual Obligations and Contingencies 

Expected long-term capital requirements include interest on indebtedness and maturities of outstanding debt in 
January 2021, operating leases and purchase obligations, and potential recognition of tax liabilities, summarized in the 
following table as of December 31, 2019. Purchase obligations include amounts that will be due for the purchase of goods 
and services to be used in our operations under long-term commitments or contracts. 

 5,463   
Short-term and long-term debt obligations, including interest . . .    $  103,194   
Non-cancelable operating lease commitments  . . . . . . . . . . . . . .      
 37,402     11,660   
Purchase obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .        133,728     61,093   
Unrecognized tax benefits  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      
 15   

 2,005   

2020 

Total 

2023- 
2024 

2021- 
2022 
(in thousands) 
 —   
 97,731   
 14,300   
 8,537   
 54,239     18,396   
 —   
  $  276,329     78,231     166,270     26,933   

 —   

    Thereafter/ 
  Indeterminate 

 — 
 2,905 
 — 
 1,990 
 4,895 

We signed a lease in January 2020 for our new corporate headquarters, which we anticipate will be complete in 

2022 and will create future lease commitments for 2022 and beyond. 

Off-Balance Sheet Arrangements 

Other than operating leases, which are included in the table above, the Company does not have any off-balance 
sheet financing. The Company has not created, and is not party to, any special-purpose or off-balance sheet entities for the 
purpose of raising capital, incurring debt or operating its business. 

Critical Accounting Policies and Estimates 

Management  believes  the  following  critical  accounting  policies  affect  its  significant  estimates  and  judgments 

used in the preparation of its consolidated financial statements. 

Accounting for Goodwill and Intangible Assets 

Two  significant  considerations  arise  with  respect  to  goodwill  and  intangible  assets  that  require  management 
estimates  and  judgment:  (i) the  valuation  in  connection  with  the  initial  purchase  price  allocation,  and  (ii) the  ongoing 
evaluation of impairment. 

In connection with all of our acquisitions, an evaluation  is completed to determine reasonable purchase price 
allocations. The purchase price allocation process requires management estimates and judgments as to expectations for the 
various products, distribution channels and business strategies. For example, certain growth rates and operating margins 
were assumed for different products and distribution channels. If actual growth rates or operating margins, among other 
assumptions, differ from the estimates and judgments used in the purchase price allocation, the amounts recorded in the 
financial statements for identifiable intangible assets and goodwill could be subject to charges for impairment in the future. 

We  complete  an  ongoing  review  of  the  recoverability  of  goodwill  and  intangible  assets  using  a  two-step 
impairment approach on an annual basis, or more frequently whenever events occur or circumstances change that would 
more likely than not reduce the fair value of a reporting unit below its carrying amount. Annually, the Company performs 
a qualitative assessment before calculating the fair value of the reporting unit.  If the Company determines, on the basis of 
qualitative factors, that the fair value of the reporting unit is more likely than the carrying amount, the two-step impairment 
test  would  not  be  required.    We  consider  mutual  fund  advisory  contracts  indefinite  lived  intangible  assets  as  they  are 
expected  to  be  renewed  without  significant  cost  or  modification  of  terms.  Factors  that  are  considered  important  in 
determining  whether  an  impairment  of  goodwill  or  intangible  assets  might  exist  include  significant  continued 
underperformance compared to peers, the likelihood of termination or non-renewal of a mutual fund advisory contract or 
substantial changes in revenues earned from such contracts, significant changes in our business and products, material and 
ongoing  negative  industry  or  economic  trends,  or  other  factors  specific  to  each  asset  or  subsidiary  relationship  being 
evaluated. Because of the significance of goodwill and other intangibles to our consolidated balance sheets, the annual 
impairment analysis is critical. Any changes in key assumptions about our business and our prospects, or changes in market 
conditions or other externalities, could result in an impairment charge. 

45 

 
    
 
   
 
 
  
   
 
 
 
 
 
 
 
 
 
Seasonality and Inflation 

We do not believe our operations are subject to significant seasonal fluctuation. We have historically experienced 
increased sales activity in the first and fourth quarters of the year due to funding of retirement accounts by our clients. The 
Company  has  not  suffered  material  adverse  effects  from  inflation  in  the  past.  However,  a  substantial  increase  in  the 
inflation rate in the future may adversely affect clients’ purchasing decisions, may increase the costs of borrowing, or may 
have an impact on the Company’s margins and overall cost structure. 

Non-GAAP Financial Measures 

“Adjusted net income attributable to Waddell & Reed Financial, Inc.,” “adjusted net income per share, basic and 
diluted,” “adjusted operating expenses,” and “adjusted operating margin” are non-GAAP financial measures that are not 
presented in accordance with U.S. generally accepted accounting principles (GAAP). We believe that these non-GAAP 
financial measures provide meaningful supplemental information regarding our performance by excluding charges and 
gains  that  are  not  indicative  of  our  core  operating  results,  and  allow  management  and  investors  to  better  evaluate  our 
performance between periods and compared to other companies in our industry. 

These non-GAAP financial measures should not be considered a substitute for financial measures presented in 
accordance with GAAP and you should not rely on non-GAAP financial measures alone as measures of our performance. 

A reconciliation of these non-GAAP financial measures to the comparable GAAP financial measures is included 

in the table below. 

46 

 
 
 
 
Reconciliation of GAAP to non-GAAP Financial Measures 
(in thousands, except for per share and percentage data) 

Net income attributable to Waddell & Reed Financial, Inc. (GAAP) . . . . . . . . . . . . .     $
Adjustments 
Severance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Non-cash asset impairments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Intangible impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Pension revaluation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Tax effect of adjustments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Adjusted net income attributable to Waddell & Reed Financial, Inc. (non-GAAP). .     $

 5,401  
 12,841  
 —  
 11,217  
 (7,070) 
 137,381  

Year Ended  
December 31, 

2019 

2018 

 114,992  

$

 183,588  

Weighted average share outstanding-basic and diluted  . . . . . . . . . . . . . . . . . . . . . . . .    
Adjusted net income per share, basic and diluted (non-GAAP)  . . . . . . . . . . . . . . . . .     $

 73,299  
 1.87  

Operating expenses (GAAP)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $
Adjustments 
Severance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Non-cash asset impairments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Intangible impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Adjusted operating expenses (non-GAAP) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $

Operating income (GAAP) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $
Adjustments 
Severance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Non-cash asset impairments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Intangible impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Adjusted operating income (non-GAAP)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $

 924,623  

 5,401  
 12,841  
 —  
 906,381  

 145,692  

 5,401  
 12,841  
 —  
 163,934  

 9,066  
 —  
 1,200  
 (16,129) 
 1,407  
 179,132  

 80,468  
 2.23  

 938,253  

 9,066  
 —  
 1,200  
 927,987  

 222,048  

 9,066  
 —  
 1,200  
 232,314  

$

$

$

$

$

$

$  1,160,301  

Operating revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $  1,070,315  
Adjusted operating margin (non-GAAP) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

 15.3 %    

 20.0 %   

ITEM 7A.   Quantitative and Qualitative Disclosures About Market Risk 

We use various financial instruments with certain inherent market risks, primarily related to interest rates and 
securities  prices.  The  principal  risks  of  loss  arising  from  adverse  changes  in  market  rates  and  prices  to  which  we  are 
exposed relate to interest rates on debt and marketable securities. Generally, these instruments have not been entered into 
for trading purposes. Management actively monitors these risk exposures; however, fluctuations could impact our results 
of operations and financial position. As a matter of policy, we only execute derivative transactions to manage exposures 
arising in the normal course of business and not for speculative or trading purposes. The following information, together 
with information included in other parts of Management’s Discussion and Analysis of Financial Condition and Results of 
Operations, which are incorporated herein by reference, describe the key aspects of certain financial instruments that have 
market risk to us. 

47 

 
 
 
 
 
     
     
 
 
     
 
 
  
 
 
 
 
 
  
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
 
 
   
 
   
 
 
   
 
   
 
 
 
 
 
 
 
 
 
   
 
   
 
 
   
 
   
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
 
 
 
Interest Rate Sensitivity 

Our  interest  sensitive  assets  and  liabilities  include  the  debt  security  holdings  in  our  fixed  income  laddering 
program, debt security holdings in our seed investment portfolio, our long-term fixed rate Senior Notes and obligations 
for any balances outstanding under the Credit Facility or other short-term borrowings. Increases in market interest rates 
would generally cause a decrease in the fair value of the debt security holdings in the fixed income laddering program, 
debt security holdings in the seed investment portfolio and the Senior Notes, and an increase in interest expense associated 
with short-term borrowings and borrowings under the Credit Facility. Decreases in market interest rates would generally 
cause  an  increase  in  the  fair  value  of  the  debt  security  holdings  in  the  fixed  income  laddering  program,  debt  security 
holdings in the seed investment portfolio and Senior Notes, and a decrease in interest expense associated with short-term 
borrowings and borrowings under the Credit Facility. There were no borrowings under the Credit Facility at December 31, 
2019 or at any point during the year. 

Investment Securities Sensitivity 

We maintain an investment portfolio of various holdings, types and maturities. Our portfolio is diversified and 
consists primarily of sponsored funds, equity securities and debt securities. We have a hedging program that uses total 
return swaps to hedge our exposure to fluctuations in the value of our seed investment portfolio classified as trading debt 
securities  and  equity  securities  measured  at  fair  value  through  net  income,  recorded  using  the  equity  method,  or 
consolidated within our consolidated financial statements. At any time, a sharp increase in interest rates or a sharp decline 
in the United States stock market could have a significant negative impact on the fair value of our investment portfolio. 
Conversely, declines in interest rates or a sizeable rise in the United States stock market could have a significant positive 
impact on our investment portfolio. The results of fluctuations in interest rates and stock market volatility on our seed 
investment portfolio may be offset due to the hedging program. A portion of debt securities in the fixed income laddering 
program are classified as available for sale investments. If a decline in fair value is determined to be other than temporary 
by  management  or  the  Company  intends  or  is  required  to  sell  the  available  for  sale  security  prior  to  recovery  of  the 
amortized cost, the cost basis of the individual security accounted for as available for sale is written down to fair value. 
However, unrealized gains are not recognized in operations on available for sale debt securities until they are sold. 

The following is a summary of the effect that a 10% increase or decrease in equity or fixed income prices would 

have on our investment portfolio subject to equity or fixed income price fluctuations at December 31, 2019: 

Investment Securities 

      Fair Value 
  Assuming a 10%   Assuming a 10% 

      Fair Value 

  Fair Value   

Increase 
(in thousands) 

Decrease 

 1,977  
   254,291  

Available for sale: 
Commercial paper . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 
Corporate bonds  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Trading: 
Commercial paper . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Corporate bonds  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
U.S. Treasury bills . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Mortgage-backed securities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Term Loans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Consolidated sponsored funds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Equity Securities: 
Common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Sponsored funds  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Sponsored privately offered funds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Equity Method: 
Sponsored funds  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
 37,187   
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  688,346   

 1,977  
 84,920  
 5,979  
 4   
 44,268   
 43,567  

 34,945  
   178,386  
 845  

 2,175  
 279,720  

 1,779 
 228,862 

 2,175   
 93,412  
 6,577  
 4   
 48,695   
 47,924  

 38,440  
 196,225  
 930  

 40,906   
 757,183   

 1,779 
 76,428 
 5,381 
 4 
 39,841 
 39,210 

 31,451 
 160,547 
 761 

 33,468 
 619,511 

Securities Price Sensitivity 

Our revenues are dependent on the underlying AUM and AUA for which we provide services. These assets are 
comprised of various combinations of equity, fixed income and other types of securities and commodities. Fluctuations in 

48 

 
      
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
   
 
 
 
 
 
 
the  value  of  these  securities  are  common  and  are  caused  by  numerous  factors,  including,  without  limitation,  market 
volatility, the overall economy, inflation, changes in investor strategies, availability of alternative investment vehicles and 
government regulations. Accordingly, declines in any one or a combination of these factors, or other factors not separately 
identified, may reduce the value of investment securities and, in turn, the underlying assets on which our revenues are 
earned. These declines have an impact in our investment sales, and our trading portfolio, thereby compounding the impact 
on our earnings if our hedging strategy is not fully effective. 

Credit Risk 

Credit risk is the risk of loss due to adverse changes in a borrower’s, issuer’s or counterparty’s ability to meet its 
financial obligations under contractual or agreed upon terms.  Credit risk includes the risk that collateral posted with the 
Company by counterparties to support derivative trading is insufficient to meet contractual obligations to the Company. 

ITEM 8.      Financial Statements and Supplementary Data 

Reference is made to the Consolidated Financial Statements referred to in the Index on page 56 setting forth our 

consolidated financial statements, together with the report of KPMG LLP dated February 21, 2020 on pages 57 and 58. 

ITEM 9.      Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 

None. 

ITEM 9A.   Controls and Procedures 

(a) 

(b) 

Evaluation of Disclosure Controls and Procedures.  The Company maintains a system of disclosure controls and 
procedures that is designed to ensure that information required to be disclosed by the Company in the reports that 
it files or submits under the Securities Exchange Act of 1934, as amended (the “Exchange Act”) is recorded, 
processed, summarized and reported within the time periods specified in the SEC’s rules and forms and that such 
information is accumulated and communicated to the Company’s management, including the Chief Executive 
Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure. A 
control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance 
that the objectives of the control system are met. The Company’s Chief Executive Officer and Chief Financial 
Officer, after evaluating the effectiveness of the Company’s disclosure controls and procedures (as defined in 
Rule 13a-15(e) and  15d-15(e) of  the  Exchange  Act)  as  of  December 31,  2019,  have  concluded  that  the 
Company’s disclosure controls and procedures were effective as of December 31, 2019. 

Management’s  Report  on  Internal  Control  Over  Financial  Reporting.    Our  management  is  responsible  for 
establishing  and  maintaining  adequate  internal  control  over  financial  reporting,  as  such  term  is  defined  in 
Exchange  Act  Rules 13a-15(f) and  15d-15(f).  Under  the  supervision  and  with  the  participation  of  our 
management,  including  our  principal  executive  officer  and  our  principal  financial  officer,  we  evaluated  the 
effectiveness of our internal control over financial reporting as of December 31, 2019 based on the framework in 
“Internal Control—Integrated Framework (2013)” issued by the Committee of Sponsoring Organizations of the 
Treadway  Commission.  All internal  control  systems,  no matter  how  well  designed,  have  inherent  limitations. 
Therefore, even those systems determined to be effective can provide only reasonable, not absolute, assurance 
with  respect  to  financial  statement  preparation  and  presentation.  Because  of  its  inherent  limitations,  internal 
control  over  financial  reporting  may  not  prevent  or  detect  misstatements.  Projections  of  any  evaluation  of 
effectiveness to future periods are subject to the risks that controls may become inadequate because of changes 
in conditions, or that the degree of compliance with the policies or procedures may deteriorate. 

Based on our evaluation under the framework in “Internal Control-Integrated Framework (2013),” management 
concluded that, as of December 31, 2019, our internal control over financial reporting was effective. KPMG LLP, 
the independent registered public accounting firm that audited the financial statements included in this Annual 
Report  on  Form 10-K,  also  audited  the  effectiveness  of  our  internal  control  over  financial  reporting  as  of 
December 31, 2019, as stated in their attestation report which follows. 

49 

 
 
Report of Independent Registered Public Accounting Firm 

To the Stockholders and Board of Directors 
Waddell & Reed Financial, Inc.: 

Opinion on Internal Control Over Financial Reporting  

We have audited Waddell & Reed Financial, Inc. and subsidiaries’ (the Company) internal control over financial reporting 
as of December 31, 2019, based on criteria established in Internal Control – Integrated Framework (2013) issued by the 
Committee of Sponsoring Organizations of the Treadway Commission. In our opinion, the Company maintained, in all 
material respects, effective internal control over financial reporting as of December 31, 2019, based on criteria established 
in Internal Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway 
Commission.   

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United 
States)  (PCAOB),  the  consolidated  balance  sheets  of  the  Company  as  of  December 31,  2019  and  2018,  the  related 
consolidated statements of income, comprehensive income, stockholders’ equity, and cash flows for each of the years in 
the three-year period ended December 31, 2019, and the related notes (collectively, the consolidated financial statements), 
and our report dated February 21, 2020 expressed an unqualified opinion on those consolidated financial statements. 

Basis for Opinion  

The Company’s management is responsible for maintaining effective internal control over financial reporting and for its 
assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management’s 
Report on Internal Control Over Financial Reporting. Our responsibility is to express an opinion on the Company’s internal 
control over financial reporting based on our audit. We are a public accounting firm registered with the PCAOB and are 
required  to  be  independent  with  respect  to  the  Company  in  accordance  with  the  U.S.  federal  securities  laws  and  the 
applicable rules and regulations of the Securities and Exchange Commission and the PCAOB. 

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform 
the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained 
in  all  material  respects.  Our  audit  of  internal  control  over  financial  reporting  included  obtaining  an  understanding  of 
internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the 
design and operating effectiveness of internal control based on the assessed risk. Our audit also included performing such 
other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis 
for our opinion. 

Definition and Limitations of Internal Control Over Financial Reporting  

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the 
reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external  purposes  in  accordance  with 
generally accepted accounting principles. A company’s internal control over financial reporting includes those policies 
and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the 
transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded 
as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, 
and that receipts and expenditures of the company are being made only in accordance with authorizations of management 
and  directors  of  the  company;  and  (3) provide  reasonable  assurance  regarding  prevention  or  timely  detection  of 
unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial 
statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, 
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate 
because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. 

/s/ KPMG LLP 

Kansas City, Missouri 
February 21, 2020 

50 

 
 
(c) 

Changes in Internal Control over Financial Reporting.  The Company’s internal control over financial reporting 
is designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of 
financial statements for external purposes in accordance with generally accepted accounting principles. There 
were no changes in the Company’s internal control over financial reporting that occurred during the fiscal quarter 
ended  December 31,  2019  that  have  materially  affected,  or  are  reasonably  likely  to  materially  affect,  the 
Company’s internal control over financial reporting. 

ITEM 9B.   Other Information 

Executive Incentive Plan Amendment 

On  February 18,  2020,  the  Compensation  Committee  of  our  Board  of  Directors  approved  the  Company’s 
Executive  Incentive  Plan,  as  amended  and  restated  (the  “Executive  Incentive  Plan”),  which  increased  the  limit  on  the 
portion of an incentive award paid in Company stock with respect to any fiscal year from 200,000 shares to 300,000 shares.  
A copy of the Executive Incentive Plan is included with this Form 10-K as Exhibit 10.6 and is incorporated herein by 
reference, and the foregoing summary is qualified in its entirety by reference to the terms and provisions of the Executive 
Incentive Plan. 

Bylaw Amendment 

On February 19, 2020, our Board of Directors amended the Company’s Bylaws to indicate that each of the Audit 
Committee, Compensation Committee and Nominating and Corporate Governance Committee shall consist of not less 
than three independent directors.   

A copy of the Amended and Restated Bylaws is included with the Form 10-K as Exhibit 3.2 and is incorporated 
herein by reference, and the foregoing summary is qualified in its entirety by reference to the terms and provisions of the 
Amended and Restated Bylaws. 

ITEM 10.    Directors, Executive Officers and Corporate Governance 

PART III 

Information required by this Item 10 is incorporated herein by reference to our definitive proxy statement for our 

2020 Annual Meeting of Stockholders to be filed pursuant to Regulation 14A under the Exchange Act. 

ITEM 11.    Executive Compensation 

Information required by this Item 11 is incorporated herein by reference to our definitive proxy statement for our 

2020 Annual Meeting of Stockholders to be filed pursuant to Regulation 14A under the Exchange Act. 

ITEM 12.    Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters 

Information required by Item 403 of Regulation S-K is incorporated herein by reference to our definitive proxy 
statement for our 2020 Annual Meeting of Stockholders to be filed pursuant to Regulation 14A under the Exchange Act. 

ITEM 13.    Certain Relationships and Related Transactions, and Director Independence 

Information required by this Item 13 is incorporated herein by reference to our definitive proxy statement for our 

2020 Annual Meeting of Stockholders to be filed pursuant to Regulation 14A under the Exchange Act. 

ITEM 14.    Principal Accounting Fees and Services 

Information required by this Item 14 is incorporated herein by reference to our definitive proxy statement for our 

2020 Annual Meeting of Stockholders to be filed pursuant to Regulation 14A under the Exchange Act. 

51 

 
 
ITEM 15.    Exhibits, Financial Statement Schedules 

(a)(1) Financial Statements. 

PART IV 

Reference is made to the Index to Consolidated Financial Statements on page 56 for a list of all 
financial statements filed as part of this Report. 

(a)(2) Financial Statement Schedules. 

None. 

(b)  Exhibits. 

Exhibit Description 

  Restated  Certificate  of  Incorporation  of  Waddell &  Reed  Financial,  Inc.  Filed  as  Exhibit  3.1  to  the
Company’s Quarterly Report on Form 10 Q, File No. 333 43687, for the quarter ended June 30, 2006 and
incorporated herein by reference. 

  Amended and Restated Bylaws of Waddell & Reed Financial, Inc. 

  Specimen of Class A Common Stock Certificate, par value $0.01 per share. Filed as Exhibit 4.1 to the
Company’s  Registration  Statement  on  Form S-1/A,  File  No. 333-43687,  on  February 27,  1998  and
incorporated herein by reference. 

  Certificate  of  Designation,  Preferences  and  Rights  of  Series B  Junior  Participating  Preferred  Stock  of
Waddell &  Reed  Financial, Inc.,  as  filed  on  April 9,  2009  with  the  Secretary  of  State  of  the  State  of
Delaware. Filed as Exhibit 4.1 to the Company’s Current Report on Form 8-K, File No. 333-43687, on
April 10, 2009 and incorporated herein by reference. 

  Certificate of Elimination of Series B Junior Participating Preferred Stock of Waddell & Reed Financial,
Inc., as filed on February 16, 2018 with the Secretary of the State of Delaware. Filed as Exhibit 4.3 to the
Company’s Annual Report on Form 10 K, File No. 001 13913, for the year ended December 31, 2017 and
incorporated herein by reference. 

  Description of Securities. 

  Credit Agreement, dated October 20, 2017, by and among Waddell & Reed Financial, Inc., the lenders
party thereto, Bank of America, N.A., as Administrative Agent for the lenders and Swingline Lender, and
Merrill Lynch, Pierce, Fenner & Smith Incorporated, as Sole Lead Arranger and Sole Bookrunner. Filed
as Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q, File No. 001-13913, filed October 27,
2017 and incorporated herein by reference. 

  Note Purchase Agreement, dated August 31, 2010, by and among Waddell & Reed Financial, Inc. and the
purchasers  party  thereto.  Filed  as  Exhibit 10.2  to  the  Company’s  Current  Report  on  Form 8-K,  File
No. 001-13913, on September 7, 2010 and incorporated herein by reference. 

  Investment  Management  Agreement,  dated  July 29,  2016,  by  and  between  Ivy  Variable  Insurance
Portfolios and Ivy Investment Management Company. Filed as Exhibit 10.5 to the Company’s Annual
Report on Form 10-K, File No. 001-13913, for the year ended December 31, 2018 and incorporated herein
by reference.   

  Investment  Management  Agreement,  dated  July 29,  2016,  by  and  between  Ivy  Variable  Insurance
Portfolios and Ivy Investment Management Company. Filed as Exhibit 10.6 to the Company’s Annual
Report on Form 10-K, File No. 001-13913, for the year ended December 31, 2018 and incorporated herein
by reference. 

Exhibit 
No. 

3.1 

3.2 

4.1 

4.2 

4.3 

4.4 

10.1 

10.2 

10.3 

10.4 

52 

 
 
 
 
 
 
 
 
     
 
 
 
Exhibit 
No. 
10.5 

10.6 

10.7 

10.8 

10.9 

10.10 

Exhibit Description 
  Investment  Management  Agreement,  dated  November 13,  2008,  by  and  between  Ivy  Funds  and  Ivy
Investment Management Company. Filed as Exhibit 10.7 to the Company’s Annual Report on Form 10-K,
File No. 001-13913, for the year ended December 31, 2018 and incorporated herein by reference. 

  Waddell & 

Reed 

Financial, Inc. 

and
restated.*exhibit:http://www.sec.gov/Archives/edgar/data/1052100/000104746912001801/a2207435zex-
10_28.htm 
-
Exhibit:http://www.sec.gov/Archives/edgar/data/1052100/000104746912001801/a2207435zex-
10_28.htm 

Executive 

Incentive 

amended 

Plan, 

as 

  Waddell & Reed Financial, Inc. 1998 Stock Incentive Plan, as amended and restated. Filed as Exhibit 10.1
to the Company’s Current Report on Form 8-K, File No. 001-13913, filed April 14, 2016 and incorporated
herein by reference.* 

  Form of Restricted Stock Award Agreement for awards pursuant to the Waddell & Reed Financial, Inc.
1998 Stock Incentive Plan, as amended and restated.  Filed as Exhibit 10.26 to the Company’s Annual
Report on Form 10-K, File No. 001-13913, for the year ended December 31, 2015 and incorporated herein
by reference.* 

  Form of Restricted Stock Award Agreement for awards pursuant to the Waddell & Reed Financial, Inc.
1998  Stock Incentive Plan,  as  amended  and restated.  Filed  as  Exhibit 10.27  to  the  Company’s  Annual
Report on Form 10-K, File No. 001-13913, for the year ended December 31, 2016 and incorporated herein
by reference.* 

  Form of Restricted Stock Award Agreement for awards pursuant to the Waddell & Reed Financial, Inc.
1998 Stock Incentive Plan, as amended and restated.  Filed as Exhibit 10.11 to the Company’s Annual
Report on Form 10-K, File No. 001-13913, for the year ended December 31, 2018 and incorporated herein
by reference.* 

10.11 

  Form of Restricted Stock Award Agreement for awards pursuant to the Waddell & Reed Financial, Inc.

1998 Stock Incentive Plan, as amended and restated.*   

10.12 

10.13 

  Form of  Restricted  Stock  Award  Agreement  for  awards  to  Non-Employee  Directors  pursuant  to  the
Waddell &  Reed  Financial, Inc.  1998  Stock  Incentive  Plan,  as  amended  and  restated.  Filed  as  Exhibit
10.14  to  the  Company’s  Annual  Report  on  Form 10  K,  File  No. 001  13913,  for  the  year  ended
December 31, 2017 and incorporated herein by reference.* 

  Form of  Restricted  Stock  Award  Agreement  for  awards  to  Non-Employee  Directors  pursuant  to  the
Waddell &  Reed  Financial, Inc.  1998  Stock  Incentive  Plan,  as  amended  and  restated.  Filed  as  Exhibit
10.15  to  the  Company’s  Annual  Report  on  Form 10  K,  File  No. 001  13913,  for  the  year  ended
December 31, 2017 and incorporated herein by reference.* 

10.14 

  Form of  Restricted  Stock  Award  Agreement  for  awards  to  Non  Employee  Directors  pursuant  to  the

Waddell & Reed Financial, Inc. 1998 Stock Incentive Plan, as amended and restated.* 

10.15 

  Waddell & Reed Financial, Inc. Cash Settled RSU Plan.* 

10.16 

10.17 

  Form of Restricted Stock Unit Award Agreement for awards pursuant to the Waddell & Reed Financial,
Inc. Cash Settled RSU Plan.  Filed as Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q, File
No. 001 13913, filed November 2, 2018 and incorporated herein by reference.* 

  Form of Restricted Stock Unit Award Agreement for awards pursuant to the Waddell & Reed Financial,
Inc. Cash Settled RSU Plan. Filed as Exhibit 10.17 to the Company’s Annual Report on Form 10-K, File
No. 001-13913, for the year ended December 31, 2018 and incorporated herein by reference.* 

10.18 

  Form of Restricted Stock Unit Award Agreement for awards pursuant to the Waddell & Reed Financial,

Inc. Cash Settled RSU Plan.* 

53 

     
Exhibit 
No. 
10.19 

21 

23 

24 

31.1 

31.2 

32.1 

32.2 

101 

  Form of Indemnification Agreement. Filed as Exhibit 10.1 to the Company’s Current Report on Form 8-K,

File No. 001-13913, on November 16, 2009 and incorporated herein by reference.* 

Exhibit Description 

  Subsidiaries of Waddell & Reed Financial, Inc. 

  Consent of KPMG LLP 

  Powers of Attorney 

  Rule 13a-14(a)/15d-14(a) Certification of the Chief Executive Officer 

  Rule 13a-14(a)/15d-14(a) Certification of the Chief Financial Officer 

  Section 1350 Certification of the Chief Executive Officer 

  Section 1350 Certification of the Chief Financial Officer 

  Materials  from  the  Waddell &  Reed  Financial, Inc.  Annual  Report  on  Form 10-K  for  the  year  ended
December 31,  2019,  formatted 
in  Inline  Extensible  Business  Reporting  Language  (iXBRL):
(i) Consolidated Balance Sheets, (ii) Consolidated Statements of Income, (iii) Consolidated Statements of
Comprehensive  Income,  (iv) Consolidated  Statements  of  Stockholders’  Equity,  (v) Consolidated
Statements  of  Cash  Flows,  and  (vi) related  Notes  to  the  Consolidated  Financial  Statements,  tagged  in
detail. 

104 

  Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101) 

*Indicates management contract or compensatory plan, contract or arrangement. 

ITEM 16.    Form 10-K Summary 

Not applicable. 

54 

     
 
 
 
 
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, as amended, the 
Company has duly caused this Report to be signed on its behalf by the undersigned, thereunto duly authorized, in the City 
of Overland Park, State of Kansas, on February 21, 2020. 

SIGNATURES 

WADDELL & REED FINANCIAL, INC. 

By:/s/ PHILIP J. SANDERS 

Philip J. Sanders 

  Chief Executive Officer  

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this Report has been signed 

below by the following persons on behalf of the Company and in the capacities and on the dates indicated. 

Name 

Title 

Date 

  Chief Executive Officer and Director 

February 21, 2020 

(Principal Executive Officer) 

  Senior Vice President and Chief Financial 

February 21, 2020 

Officer (Principal Financial Officer) 

  Vice President, Chief Accounting Officer, 

February 21, 2020 

/s/ PHILIP J. SANDERS 
Philip J. Sanders 

/s/ BENJAMIN R. CLOUSE 
Benjamin R. Clouse 

/s/ MICHAEL J. DALEY 
Michael J. Daley 

/s/ THOMAS C. GODLASKY* 
Thomas C. Godlasky 

/s/ KATHIE J. ANDRADE* 
Kathie J. Andrade 

/s/SHARILYN S. GASAWAY* 
Sharilyn S. Gasaway 

/s/ JAMES A. JESSEE* 
James A. Jessee 

/s/ ALAN W. KOSLOFF* 
Alan W. Kosloff 

/s/ DENNIS E. LOGUE* 
Dennis E. Logue 

Investor Relations and Treasurer 
(Principal Accounting Officer) 

Chairman of the Board and Director 

Director 

Director 

Director 

Director 

Director 

/s/ MICHAEL F. MORRISSEY* 
Michael F. Morrissey 

  Director 

/s/ JERRY W. WALTON* 
Jerry W. Walton 

Director 

/s/ JEFFREY P. BENNETT 
Jeffrey P. Bennett 

Attorney-in-fact 

*  By: Attorney-in-fact 

55 

February 21, 2020 

February 21, 2020 

February 21, 2020 

February 21, 2020 

February 21, 2020 

February 21, 2020 

February 21, 2020 

February 21, 2020 

February 21, 2020 

 
 
 
 
 
 
 
 
 
 
     
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
WADDELL & REED FINANCIAL, INC. 

Index to Consolidated Financial Statements 

Report of Independent Registered Public Accounting Firm  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Consolidated Balance Sheets at December 31, 2019 and 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Consolidated Statements of Income for each of the years in the three-year period ended December 31, 2019 . . . . .  
Consolidated Statements of Comprehensive Income for each of the years in the three-year period ended 

     Page 
57
59
60

December 31, 2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

Consolidated Statements of Stockholders’ Equity for each of the years in the three-year period ended 

December 31, 2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Consolidated Statements of Cash Flows for each of the years in the three-year period ended December 31, 2019 .  
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

61

62
63
64

56 

 
 
 
 
 
Report of Independent Registered Public Accounting Firm 

To the Stockholders and Board of Directors 
Waddell & Reed Financial, Inc.: 

Opinion on the Consolidated Financial Statements 

We have audited the accompanying consolidated balance sheets of Waddell & Reed Financial, Inc. and subsidiaries (the 
Company) as of December 31, 2019 and 2018, the related consolidated statements of income, comprehensive income, 
stockholders’ equity, and cash flows for each of the years in the three year period ended December 31, 2019, and the 
related notes (collectively, the consolidated financial statements). In our opinion, the consolidated financial statements 
present fairly, in all material respects, the financial position of the Company as of December 31, 2019 and 2018, and the 
results of its operations and its cash flows for each of the years in the three year period ended December 31, 2019, in 
conformity with U.S. generally accepted accounting principles. 

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United 
States)  (PCAOB),  the  Company’s  internal  control over  financial  reporting  as  of December 31,  2019, based on  criteria 
established in Internal Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of 
the Treadway Commission, and our report dated February 21, 2020 expressed an unqualified opinion on the effectiveness 
of the Company’s internal control over financial reporting. 

Basis for Opinion 

These  consolidated  financial  statements  are  the  responsibility  of  the  Company’s  management.  Our  responsibility  is  to 
express  an  opinion  on  these  consolidated  financial  statements  based  on  our  audits.  We  are  a  public  accounting  firm 
registered with the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. 
federal  securities  laws  and  the  applicable  rules  and  regulations  of  the  Securities  and  Exchange  Commission  and  the 
PCAOB. 

We  conducted  our  audits  in  accordance  with  the  standards  of  the  PCAOB.  Those  standards  require  that  we  plan  and 
perform the audit to obtain reasonable assurance about whether the consolidated financial statements are free of material 
misstatement, whether due to error or fraud. Our audits included performing procedures to assess the risks of material 
misstatement  of  the  consolidated  financial  statements,  whether  due  to  error  or  fraud,  and  performing  procedures  that 
respond  to  those  risks.  Such  procedures  included  examining,  on  a  test  basis,  evidence  regarding  the  amounts  and 
disclosures in the consolidated financial statements. Our audits also included evaluating the accounting principles used 
and significant estimates made by management, as well as evaluating the overall presentation of the consolidated financial 
statements. We believe that our audits provide a reasonable basis for our opinion. 

Critical Audit Matter 

The critical audit matter communicated below is a matter arising from the current period audit of the consolidated financial 
statements that was communicated or required to be communicated to the audit committee and that: (1) relates to accounts 
or  disclosures  that  are  material  to  the  consolidated  financial  statements  and  (2) involved  our  especially  challenging, 
subjective, or complex judgment. The communication of a critical audit matter does not alter in any way our opinion on 
the consolidated financial statements, taken as a whole, and we are not, by communicating the critical audit matter below, 
providing a separate opinion on the critical audit matter or on the accounts or disclosures to which it relates. 

Evaluation of assets under management data used in the calculation of revenue 

As discussed in Notes 1 and 3 to the consolidated financial statements, the Company’s investment management 
fees,  which  are  comprised  of  investment  management  and  advisory  services,  and  certain  underwriting, 
distribution,  and  shareholder  service  fees  are  based  on  the  level  of  assets  under  management  (AUM).  The 
Company recognized $445 million, $531.8 million, and $93.3 million in investment management, underwriting 
and distribution, and shareholder service fees, respectively, for providing services to its mutual fund complex 
(Funds)  and  institutional  accounts  during  the  year  ended  December 31,  2019.    The  Funds  and  institutional 
accounts have various fee structures which are calculated based on a percentage of AUM.  

We  identified  the  evaluation  of  AUM  as  a  critical  audit  matter  given  the  importance  of  this  input  into  the 
calculation of investment management and advisory fees, and certain underwriting, distribution, and shareholder 
services fees which is heavily dependent on information technology (IT) systems. There is a high degree of effort 

57 

involved in performing and evaluating procedures to test AUM which are dependent on specialized skills required 
to evaluate multiple IT systems.  

The  primary  procedures  we  performed  to  address  this  critical  audit  matter  included  the  following.  We  tested 
certain internal controls over the Company’s revenue processes including controls related to reconciling AUM 
between IT systems. We involved IT professionals with specialized skills and knowledge in the testing of general 
information technology controls and the interface of data between multiple IT systems used to determine AUM. 
We detail tested investment management, underwriting, distribution, and shareholder service fees, reconciling 
AUM used in the recalculation of these fees to the source IT systems. 

/s/ KPMG LLP 

We have served as the Company’s auditor since 1981. 

Kansas City, Missouri 
February 21, 2020 

58 

 
WADDELL & REED FINANCIAL, INC. 

CONSOLIDATED BALANCE SHEETS 

December 31, 2019 and 2018 

Assets: 

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 
Cash and cash equivalents - restricted  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Investment securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Receivables: 

 151,815   
 74,325   
 688,346   

 231,997 
 59,558 
 617,135 

Funds and separate accounts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Customers and other  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Prepaid expenses and other current assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total current assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 15,167   
 80,089   
 31,655   

 18,112 
 151,515 
 27,164 
   1,041,397     1,105,481 

2019 

2018 

(in thousands) 

Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Goodwill and identifiable intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Other non-current assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 63,429 
 145,869 
 12,321 
 16,979 
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  1,266,328     1,344,079 

 34,726   
 145,869   
 14,418   
 29,918   

Liabilities: 

Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 
Payable to investment companies for securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Payable to third party brokers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Payable to customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Accrued compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Other current liabilities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total current liabilities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 20,123   
 36,883   
 17,123   
 84,558   
 79,507   
 71,001   
 309,195   

Long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Accrued pension and postretirement costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Other non-current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 94,926   
 3,145   
 30,960   
 438,226   

 26,253 
 100,085 
 19,891 
 86,184 
 54,129 
 51,580 
 338,122 

 94,854 
 798 
 15,392 
 449,166 

Redeemable noncontrolling interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 19,205  

 11,463 

Stockholders’ equity: 

Preferred stock—$1.00 par value: 5,000 shares authorized; none issued  . . . . . . . . . . . . . .   
Class A Common stock—$0.01 par value: 250,000 shares authorized; 99,701 shares 
issued; 68,847 shares outstanding (76,790 at December 31, 2018)  . . . . . . . . . . . . . . . . . . .   
Additional paid-in capital  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Cost of 30,854 common shares in treasury (22,911 at December 31, 2018) . . . . . . . . . . . .   
Accumulated other comprehensive income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 —   

 — 

 997   
 312,693   

 997 
 311,264 
   1,241,598     1,198,445 
 (627,587)
    (749,625)  
 331 
 3,234   
 883,450 
 808,897   

Total liabilities, redeemable noncontrolling interests and stockholders’ equity . . . . . . . .    $  1,266,328     1,344,079 

See accompanying notes to consolidated financial statements. 

59 

 
 
     
     
 
 
 
   
 
 
  
  
 
   
 
 
  
  
  
 
 
 
 
  
  
  
  
 
 
 
 
 
   
 
 
  
  
  
  
  
  
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
   
 
 
 
   
 
 
  
  
  
  
  
 
 
 
 
 
 
 
WADDELL & REED FINANCIAL, INC. 

CONSOLIDATED STATEMENTS OF INCOME 

Years ended December 31, 2019, 2018 and 2017 

2019 
2018 
(in thousands, except per share data) 

2017 

Revenues: 

Investment management fees. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $
Underwriting and distribution fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Shareholder service fees  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

 445,144   
 531,836   
 93,335   
    1,070,315   

507,906   
550,010   
102,385   
1,160,301   

531,850 
518,699 
106,595 
1,157,144 

Operating expenses: 

Distribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Compensation and benefits (including share-based compensation of 
$46,613, $51,565 and $57,716, respectively) . . . . . . . . . . . . . . . . . . . . . . .    
General and administrative  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Occupancy  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Marketing and advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Subadvisory fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Intangible asset impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

Operating income  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Investment and other income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

Income before provision for income taxes  . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Provision for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Net income (loss) attributable to redeemable noncontrolling interests . . . . .    

Net income attributable to Waddell & Reed Financial, Inc. . . . . . . . . . .     $

 460,921   

456,832   

432,264 

 254,534   
 77,482   
 63,719  
 24,243  
 8,964  
 19,829   
 14,931   
 —  
 924,623   

 145,692   
 18,886   
 (6,195)   

 158,383   
 41,418   
 116,965   
 1,973  
 114,992  

263,329   
73,643   
65,275  
27,197  
10,323  
25,649   
14,805   
1,200  
938,253   

222,048   
22,705   
(6,461)  

238,292   
55,480   
182,812   
(776) 
183,588  

271,276 
88,951 
66,078 
30,721 
12,425 
20,983 
13,174 
1,500 
937,372 

219,772 
37,084 
(11,279)

245,577 
101,368 
144,209 
2,930 
141,279 

Net income per share attributable to Waddell and Reed Financial, Inc. 
common shareholders, basic and diluted: . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $

 1.57  

2.28  

1.69 

Weighted average shares outstanding, basic and diluted: . . . . . . . . . . . . . . . .    

 73,299  

80,468  

83,573 

See accompanying notes to consolidated financial statements. 

60 

 
     
     
     
 
 
 
   
 
 
 
 
  
  
 
 
  
 
 
   
 
 
  
  
  
  
  
  
 
 
  
 
  
  
  
 
 
  
 
  
  
 
 
 
 
 
  
 
 
 
   
 
 
  
 
 
 
WADDELL & REED FINANCIAL, INC. 

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME 

Years ended December 31, 2019, 2018 and 2017 

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  116,965     182,812     144,209 

2019 

2018 
(in thousands) 

2017 

Other comprehensive income: 

Unrealized gain on available for sale investment securities during the period, 
net of income tax expense (benefit) of $1,038, $2 and $(956) respectively . . . . . . .   

 3,318   

 13   

 7,505 

Postretirement benefit, net of income tax (benefit) expense of $(127), $202 
and $(99), respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 (415)  

 642   

 (224)

Comprehensive income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Comprehensive income (loss) attributable to redeemable noncontrolling 
interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 1,973  
Comprehensive income attributable to Waddell & Reed Financial, Inc.  . . . . . . . . . .    $  117,895  

 (776)  
 184,243  

 2,930 
 148,560 

   119,868     183,467     151,490 

See accompanying notes to consolidated financial statements. 

61 

 
     
     
     
 
 
 
 
 
 
  
 
   
 
 
 
 
 
 
   
 
 
 
 
  
 
 
 
 
  
  
 
 
 
 
  
 
 
 
 
 
WADDELL & REED FINANCIAL, INC. 

CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY 

Years ended December 31, 2019, 2018 and 2017 

(in thousands) 

  Additional  

  Accumulated 

Other 

Total  

  Redeemable 
Non 

Common Stock   

Paid-In     Retained    Treasury   Comprehensive   Stockholders’   Controlling 

     Shares     Amount      Capital       Earnings       Stock 
 291,908    

 1,089,122    

 99,701    $ 

 997    

 (531,268)  

     Income (Loss)     
 (6,757)  

Equity 
 844,002    

interest 

 10,653 

Balance at December 31, 2016  . . . . . . . . . . . . . . . . .     
Adoption of share-based compensation guidance 
on January 1, 2017  . . . . . . . . . . . . . . . . . . . . . . . . .     
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     
Net subscription of redeemable noncontrolling 
interests in sponsored funds  . . . . . . . . . . . . . . . . . . .     
Recognition of equity compensation  . . . . . . . . . . . . .     
Net issuance/forfeiture of nonvested shares . . . . . . . . .     
Dividends accrued, $1.63 per share  . . . . . . . . . . . . . .     
Repurchase of common stock . . . . . . . . . . . . . . . . . .    
Other comprehensive income  . . . . . . . . . . . . . . . . . .     
Balance at December 31, 2017  . . . . . . . . . . . . . . . . .     
Adoption of recognition and measurement of 
financial assets and liabilities guidance (ASU 2016-01) 
on January 1, 2018  . . . . . . . . . . . . . . . . . . . . . . . . .    
Adoption of reclassification of tax effects from 
accumulated other comprehensive income (loss) 
guidance (ASU 2018-02) on January 1, 2018  . . . . . . .     
Net income (loss)  . . . . . . . . . . . . . . . . . . . . . . . . . .     
Net redemption of redeemable noncontrolling 
interests in sponsored funds  . . . . . . . . . . . . . . . . . . .    
Recognition of equity compensation  . . . . . . . . . . . . .     
Net issuance/forfeiture of nonvested shares . . . . . . . . .     
Dividends accrued, $1.00 per share  . . . . . . . . . . . . . .     
Repurchase of common stock . . . . . . . . . . . . . . . . . .     
Other comprehensive income  . . . . . . . . . . . . . . . . . .     
Balance at December 31, 2018  . . . . . . . . . . . . . . . . .     
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Net subscription of redeemable noncontrolling 
interests in sponsored funds  . . . . . . . . . . . . . . . . . . .    
Recognition of equity compensation  . . . . . . . . . . . . .    
Net issuance/forfeiture of nonvested shares . . . . . . . . .    
Dividends accrued, $1.00 per share  . . . . . . . . . . . . . .    
Repurchase of common stock . . . . . . . . . . . . . . . . . .    
Other comprehensive income  . . . . . . . . . . . . . . . . . .    
Balance at December 31, 2019  . . . . . . . . . . . . . . . . .    

 —   
 —   

 —   
 —   
 —   
 —   
 —   
 —   
 99,701   

 —    
 —    

 —    
 —    
 —   
 —    
 —   
 —    
 997    

 3,504    
 —    

 (2,200)  
 141,279    

 —    
 —    

 —    
 —    

 1,304    
 141,279    

 —    
 50,593    
 (44,595) 
 —    
 —   
 —    
 301,410    

 —    
 690    
 —   
 (136,497)  
 —   
 —    
 1,092,394    

 —    
 —    
 44,595   
 —    
 (35,768) 
 —    
 (522,441)  

 —    
 —    
 —    
 —    
 —   
 7,281    
 524    

 —    
 51,283    
 —    
 (136,497)  
 (35,768) 
 7,281    
 872,884    

 — 
 2,930 

 926 
 — 
 — 
 — 
 — 
 — 
 14,509 

 —   

 —   

 —   

 812   

 —   

 (812) 

 —   

 — 

 —   
 —   

 —   
 —   
 —   
 —   
 —   
 —   
 99,701    $ 
 —   

 —   
 —   
 —   
 —   
 —   
 —   
 99,701    $ 

 —    
 —    

 —   
 —    
 —    
 —    
 —   
 —    
 997    
 —    

 —   
 —    
 —   
 —    
 —    
 —    
 997    

 —    
 —    

 36    
 183,588    

 —    
 —    

 —   
 40,598    
 (30,744)  
 —    
 —   
 —    
 311,264    
 —    

 —   
 1,383    
 —    
 (79,768)  
 —   
 —    
 1,198,445    
 114,992    

 —   
 —    
 30,744    
 —    
 (135,890) 
 —    
 (627,587)  
 —    

 —   
 33,610    
 (32,181) 
 —    
 —    
 —    
 312,693    

 —   
 423    

 (72,262)  
 —    
 —    
 1,241,598    

 —   
 —    
 32,181   
 —    
 (154,219)  
 —    
 (749,625)  

 (36)  
 —    

 —   
 —    
 —    
 —   
 —    
 655    
 331    
 —    

 —   
 —    
 —   
 —    
 —    
 2,903    
 3,234    

 —    
 183,588    

 —   
 41,981    
 —    
 (79,768) 
 (135,890)  
 655    
 883,450    
 114,992    

 —   
 34,033    
 —   
 (72,262)  
 (154,219)  
 2,903    
 808,897    

 — 
 (776)

 (2,270)
 — 
 — 
 — 
 — 
 — 
 11,463 
 1,973 

 5,769 
 — 
 — 
 — 
 — 
 — 
 19,205 

See accompanying notes to consolidated financial statements. 

62 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
  
  
  
  
 
  
 
  
  
 
  
  
 
  
  
  
 
  
  
 
  
 
 
  
  
  
 
 
 
WADDELL & REED FINANCIAL, INC. 

CONSOLIDATED STATEMENTS OF CASH FLOWS 

Years ended December 31, 2019, 2018 and 2017 

2019 

2018 
(in thousands) 

2017 

Cash flows from operating activities: 

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  116,965   

 182,812   

 144,209 

Adjustments to reconcile net income to net cash provided by operating activities:   
Depreciation and amortization  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Write-down of impaired assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Amortization of deferred sales commissions . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Share-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Investments (gain) loss, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Net purchases, maturities, and sales of trading and equity securities . . . . . . . . . .   
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Pension and postretirement plan benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Net change in equity securities and trading debt securities held by 
consolidated sponsored funds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Changes in assets and liabilities: 

 19,970   
 12,841   
 1,892   
 46,613   
    (35,466)  
    (21,550)  
 (3,009)  
 10,675  

 28,278   
 1,538   
 3,348   
 51,565   
 26,449   
 (30,237)  
 783   
 (15,380) 

 20,983 
 1,500 
 4,855 
 57,716 
 (17,104)
 (43,714)
 20,481 
 (17,714)

 14,399  
 1,786  

 81,119  
 1,158  

 (101,457)
 3,276 

Customer and other receivables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Payable to investment companies for securities and payable to customers . . . .   
Receivables from funds and separate accounts . . . . . . . . . . . . . . . . . . . . . . . . . .   
Other assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Accounts payable and payable to third party brokers . . . . . . . . . . . . . . . . . . . . .   
Other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 55,418   
    (64,828)  
 2,945   
 20,020   
 (9,299)  
 (3,389)  
    165,983   

 (20,407)  
 76,017   
 7,552   
 2,194   
 (18,007)  
 (21,767)  
 357,015   

 (3,013)
 (26,357)
 1,517 
 10,134 
 4,395 
 (8,856)
 50,851 

Cash flows from investing activities: 

Purchases of available for sale and equity method securities . . . . . . . . . . . . . . . .   
Proceeds from sales of available for sale and equity method securities . . . . . . . .   
Proceeds from maturities of available for sale securities  . . . . . . . . . . . . . . . . . . .   
Additions to property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Net cash (used in) provided by investing activities  . . . . . . . . . . . . . . . . . . . . . . . . . .   

   (162,378) 
 19,667   
 141,613  
 (5,753)  
 (6,851)  

 (365,770)
 (113,975) 
 160,158 
 1,157   
 — 
 125,727  
 (2,566)  
 (6,783)
 10,343     (212,395)

Cash flows from financing activities: 

Dividends paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Repurchase of common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Repayment of short-term debt, net of debt issuance costs . . . . . . . . . . . . . . . . . . .   
Net subscriptions (redemptions, distributions and deconsolidations) of 
redeemable noncontrolling interests in sponsored funds . . . . . . . . . . . . . . . . . . . .   
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Net cash used in financing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

    (74,291)  
   (155,807)    (133,378)  
 (94,925) 

 (81,215)    (154,042)
 (35,768)
 — 

 —  

 5,769  
 (218) 

 926 
 174 
   (224,547)    (311,788)    (188,710)

 (2,270) 
 —  

    (65,415)  
Net (decrease) increase in cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . .   
Cash, cash equivalents, and restricted cash at beginning of period . . . . . . . . . . . . . .   
    291,555   
Cash, cash equivalents, and restricted cash at end of period . . . . . . . . . . . . . . . . . . .    $  226,140   
Cash paid for: 

 55,570     (350,254)
 586,239 
 235,985   
 235,985 
 291,555   

Income taxes, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  53,022  
Interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $
 5,503  

 59,147  
 7,948  

 85,299 
 10,299 

See accompanying notes to consolidated financial statements. 

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WADDELL & REED FINANCIAL, INC. 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

December 31, 2019, 2018 and 2017 

1.           Summary of Significant Accounting Policies 

Basis of Presentation 

The  accompanying  consolidated  financial  statements  are  prepared  in  accordance  with  accounting  principles 
generally  accepted  in  the  United  States  of  America  (“GAAP”)  and  include  the  accounts  of  the  Company  and  its 
subsidiaries.  Intercompany  accounts  and  transactions  have  been  eliminated  in  consolidation.  Amounts  in  the 
accompanying financial statements and notes are rounded to the nearest thousand unless otherwise stated. Certain amounts 
in the prior years’ financial statements have been reclassified for consistent presentation.  

The Company operates in one business segment as the Company’s management utilizes a consolidated approach 

to assess performance and allocate resources. 

Consolidation 

In  the  normal  course  of  our  business,  we  sponsor  and  manage  various  types  of  investment  products.      These 
investment products include open-end mutual funds, a closed-end mutual fund and privately offered funds and, prior to 
their liquidations in 2019, exchange-traded managed funds and a Luxembourg SICAV.  When creating and launching a 
new investment product, we typically fund the initial cash investment, commonly referred to as “seeding,” to allow the 
investment product the ability to generate an investment performance track record so that it is able to attract third party 
investors. Our initial investment in a new product typically represents 100% of the ownership in that product. We generally 
redeem our investment in seeded products when the related product establishes a sufficient track record, when third party 
investments in the related product are sufficient to sustain the strategy, or when a decision is made to no longer pursue the 
strategy.  The length of time we hold a majority interest in a product varies based on a number of factors, including market 
demand, market conditions and investment performance.  Our exposure to risk in these investment products is generally 
limited to any investment we have in the product and any earned but uncollected management or other fund-related service 
fees.   

In  accordance  with  financial  accounting  standards,  we  consolidate  certain  sponsored  investment  products  in 
which we have a controlling interest or the investment product meets the criteria of a variable interest entity (“VIE”) and 
we are deemed to be the primary beneficiary.  In order to make this determination, an analysis is performed to determine 
if the investment product is a VIE or a voting interest entity (“VOE”).  Assessing if an entity is a VIE or VOE involves 
judgment and analysis on an entity by entity basis.  Factors included in this assessment include the legal organization of 
the entity, the Company’s contractual involvement with the entity and any implications resulting from or associated with 
related parties’ involvement with the entity. 

A  VIE  is  an  entity  that  does  not  have  adequate  equity  to  finance  its  activities  without  subordinated  financial 
support, the equity investors do not have the normal characteristics of equity investors for a potential controlling financial 
interest as a group, or the voting rights are not proportional to their obligations to absorb the expected losses or their rights 
to receive the expected residual returns of the entity.  The Company is deemed to be the primary beneficiary if it absorbs 
a majority of the VIE’s expected losses, expected residual returns, or both.  If the Company is the primary beneficiary of 
a  VIE,  we  are  required  to  consolidate  the  assets,  liabilities,  results  of  operations  and  cash  flows  of  the  VIE  into  our 
consolidated financial statements.   

If an entity does not meet the criteria and is not considered a VIE, it is treated as a VOE, which is subject to 
traditional consolidation concepts based on ownership rights.  Sponsored investment products that are considered VOEs 
are consolidated if we have a controlling financial interest in the entity absent substantive investor rights to replace the 
investment manager of the entity (kick-out rights).   

64 

Use of Estimates 

GAAP  requires  us  to  make  estimates  and  assumptions  that  affect  the  reported  amounts  of  assets,  liabilities, 
revenues  and  expenses  in  the  consolidated  financial  statements  and  accompanying  notes,  and  related  disclosures  of 
commitments  and  contingencies.  Estimates  are  used  for, but  are  not  limited  to, depreciation  and  amortization,  income 
taxes, valuation of assets, pension and postretirement obligations, and contingencies. Management evaluates its estimates 
and  assumptions  on  an  ongoing  basis  using  historical  experience  and  other  factors,  including  the  current  economic 
environment. Actual results could differ from our estimates. 

Cash and Cash Equivalents 

Cash  and  cash  equivalents  include  cash  on  hand  and  short-term  investments.  We  consider  all  highly  liquid 
investments  with  maturities  upon  acquisition  of  90 days  or  less  to  be  cash  equivalents.  Cash  and  cash  equivalents – 
restricted represents cash held for the benefit of customers and non-customers segregated in compliance with federal and 
other regulations. 

Disclosures About Fair Value of Financial Instruments 

Fair value of cash and cash equivalents, receivables and payables approximates carrying value. Fair values for 
investment securities are based on quoted market prices, where available. Otherwise, fair values for investment securities 
are based on Level 2 or Level 3 inputs detailed in Note 4. Fair value of long-term debt is disclosed in Note 8. 

Investment Securities and Investments in Sponsored Funds 

Our  investments  are  comprised  of  debt  and  equity  securities,  investments  in  sponsored  funds  and  sponsored 
privately offered funds. Sponsored funds, which include the Funds and the IGI Funds prior to their liquidation in 2018, 
are  investments  we  have  made  to  provide  seed  capital  for  new  investment  products.    The  Company  has  classified  its 
investments in certain sponsored funds as either equity method investments (when the Company owns between 20% and 
50% of the fund) or as equity securities measured at fair value through net income (when the Company owns less than 
20% of the fund).  

Unrealized  gains  and  losses  on  debt  securities  classified  as  available  for  sale,  net  of  related  tax  effects,  are 
excluded  from  earnings  until  realized  and  are  reported  as  a  separate  component  of  comprehensive  income.    For  debt 
securities classified as trading and equity securities, unrealized gains and losses are included in earnings.  Realized gains 
and losses are computed using the specific identification method for all investment securities, other than sponsored funds. 
For  sponsored  funds,  realized  gains  and  losses  are  computed  using  the  average  cost  method.    The  Company’s  equity 
method investees are investment companies that record their underlying investments at fair value. Therefore, under the 
equity method of accounting, our share of the investee's underlying net income or loss is predominantly representative of 
fair value adjustments in the investments held by the equity method investee. Our share of the investee's net income or 
loss  is  based  on  the  most  current  information  available  and  is  recorded  as  a  net  gain  or  loss  on  investments  within 
investment and other income. 

Our available for sale debt securities are reviewed each quarter and adjusted for other than temporary declines in 
value.  We  consider  factors  affecting  the  issuer  and  the  industry  in  which  the  issuer  operates,  general  market  trends 
including interest rates, and our ability and intent to hold an investment until it has recovered. Consideration is given to 
the length of time an investment’s market value has been below its amortized cost basis as well as prospects for recovery 
to the amortized cost basis. When a decline in the fair value of debt securities is determined to be other than temporary, 
the amount of the impairment recognized in earnings depends on whether the Company intends to sell the security or more 
likely than not will be required to sell the security before recovery of its amortized cost basis less any current-period credit 
loss.  If  so,  the  other  than  temporary  impairment  recognized  in  earnings  is  equal  to  the  entire  difference  between  the 
investment’s amortized cost basis and its fair value at the balance sheet date. If not, the portion of the impairment related 
to the credit loss is recognized in earnings while the portion of the impairment related to other factors is recognized in 
other comprehensive income, net of tax. 

65 

Property and Equipment 

Property and equipment held and used are carried at cost. The costs of improvements that extend the life of a 
fixed  asset  are  capitalized,  while  the  costs  of  repairs  and  maintenance  are  expensed  as  incurred.  Depreciation  and 
amortization are calculated and recorded using the straight-line method over the estimated useful life of the related asset 
(or lease term if shorter), generally three to 10 years for furniture and fixtures; one to 10 years for computer software; one 
to five years for data processing equipment; one to 30 years for buildings; two to 15 years for other equipment; and up to 
15 years for leasehold improvements, determined by the lesser of the lease term or expected life.  Property and equipment 
held for sale are carried at the lower of cost or fair value less cost to sell.  No depreciation is recorded on assets held for 
sale.  

Software Developed for Internal Use 

Certain internal costs incurred in connection with developing or obtaining software for internal use are capitalized 
in accordance with ASC 350, “Intangibles – Goodwill and Other Topic.” Internal costs capitalized are included in property 
and equipment, net in the consolidated balance sheets, and were $3.5 million and $6.4 million as of December 31, 2019 
and 2018, respectively. Amortization begins when the software project is complete and ready for its intended use and 
continues over the estimated useful life, generally one to 10 years. 

Goodwill and Identifiable Intangible Assets 

Goodwill  represents  the  excess  of  cost  over  fair  value  of  the  identifiable  net  assets  of  acquired  companies. 
Indefinite-lived intangible assets represent advisory management contracts for managed assets obtained in acquisitions.  
The Company considers these contracts to be indefinite-lived intangible assets as they are expected to be renewed without 
significant cost or modification of terms. Goodwill and indefinite-lived intangible assets are tested for impairment annually 
or  more  frequently  if  events  or  circumstances  indicate  that  the  carrying  value  may  not  be  recoverable.  Goodwill  and 
intangible  assets  require  significant  management  estimates  and  judgment,  including  the  valuation  determination  in 
connection with the initial purchase price allocation and the ongoing evaluation for impairment. Additional information 
related to the indefinite-lived intangible assets is included in Note 7. 

Revenue Recognition 

Investment Management and Advisory Fees 

We  recognize  investment  management  and  advisory  fees  as  earned  over  the  period  in  which  investment 
management and advisory services are provided. While our investment management and advisory contracts are long-term 
in nature, the performance obligations are generally satisfied daily or monthly based on AUM. We calculate investment 
management fees from the Funds daily based upon average daily net AUM in accordance with investment management 
agreements between the Funds and the Company. The majority of investment and/or advisory fees earned from institutional 
accounts are calculated either monthly or quarterly based upon an average of net AUM in accordance with such investment 
management agreements. The Company may waive certain fees for investment management services at its discretion, or 
in  accordance  with  contractual  expense  limitations,  and  these  waivers  are  reflected  as  a  reduction  to  investment 
management fees on the consolidated statements of income.  Waivers are recognized over the period in which related 
management and advisory services are provided. 

Our investment management business receives research products and services from broker-dealers through “soft 
dollar” arrangements. Consistent with the “soft dollar” safe harbor established by Section 28(e) of the Securities Exchange 
Act of 1934, as amended, the investment management business does not have any contractual obligation requiring it to 
pay for research products and services obtained through soft dollar arrangements with brokers. As a result, we present 
“soft dollar” arrangements on a net basis. 

The  Company  has  contractual  arrangements  with  third  parties  to  provide  subadvisory  services.    Investment 
advisory fees are recorded gross of any subadvisory payments and are included in investment management fees based on 
management’s determination that the Company is acting in the capacity of principal service provider with respect to its 
relationship with the Funds.  Any corresponding fees paid to subadvisors are included in operating expenses.  

66 

Underwriting, Distribution and Shareholder Service Fees 

Fee-based  asset  allocation  products  offer  clients  a  selection  of  traditional  asset  allocation  models,  as  well  as 
features such as systematic rebalancing and client and Advisor participation in determining asset allocation across asset 
classes. Underwriting and distribution fee-based asset allocation revenues are calculated monthly based upon beginning 
of month client assets and are earned over the period in which services are provided. Performance obligations are generally 
satisfied daily or monthly based on client assets. 

Under a Rule 12b-1 service plan, the Funds may charge a maximum fee of 0.25% of the average daily net AUM 
for Ivy Funds Class B, C, E and Y shares for expenses paid to broker-dealers and other sales professionals in connection 
with providing ongoing services to the Funds’ shareholders and/or maintaining the Funds’ shareholder accounts, with the 
exception of the Funds’ Class R shares, for which the maximum fee is 0.50%. The Funds’ Class B and C shares may 
charge a maximum of 0.75% of the average daily net AUM under a Rule 12b-1 distribution plan to broker-dealers and 
other sales professionals for their services in connection with distributing shares of that class.  The Funds’ Class A shares 
may charge a maximum fee of 0.25% of the average daily net AUM under a Rule 12b-1 service and distribution plan for 
expenses  detailed  previously.    The  Rule  12b-1  plans  are  subject  to  annual  approval  by  the  Funds’  board  of  trustees, 
including a majority of the disinterested members, by votes cast in person at a meeting called for the purpose of voting on 
such approval.  All Funds may terminate the service and distribution plans at any time with approval of fund trustees or 
portfolio shareholders (a majority of either) without penalty. 

Underwriting and distribution commission revenues resulting from the sale of investment products are recorded 
upon satisfaction of performance obligations, which occurs on the trade date. For certain types of investment products, 
primarily variable annuities, distribution revenues are generally calculated based upon average daily net assets. When a 
client purchases Class A or Class E shares (front-end load), the client pays an initial sales charge of up to 5.75% of the 
amount invested, which is recognized at the time of the transaction. The sales charge for Class A or Class E shares typically 
declines as the investment amount increases.  In addition, investors may combine their purchases of all fund shares to 
qualify for a reduced sales charge. When a client invests in a fee-based asset allocation product, Class I or Y shares are 
purchased at net asset value, and we do not charge an initial sales charge. 

Underwriting  and  distribution  revenues  resulting  from  payments  from  Advisors  for  office  space,  compliance 
oversight and affiliation fees are earned over the period in which the service is provided, which is generally monthly and 
is based on a fee schedule. Fees collected from Advisors for various services are recorded in underwriting and distribution 
fees on a gross basis, as the Company is the principal in these arrangements. 

Shareholder  service  fee  revenue  primarily  includes  transfer  agency  fees,  custodian  fees  from  retirement  plan 
accounts,  and  portfolio  accounting  and  administration  fees.  Transfer  agency  fees  and  portfolio  accounting  and 
administration  fees  are  asset-based  revenues  or  account-based  revenues,  while  custodian  fees  from  retirement  plan 
accounts are based on the number of client accounts. Custodian fees, transfer agency fees and portfolio accounting and 
administration fees are earned upon completion of the service when all performance obligations have been satisfied.   

Advertising and Promotion 

We expense all advertising and promotion costs as the advertising or event takes place. Advertising expense was 
$7.9 million, $8.1 million and $9.7 million for the years ended December 31, 2019, 2018 and 2017, respectively, and is 
classified in marketing and advertising expense in the consolidated statements of income. 

Leases 

On January 1, 2019, the Company adopted ASU 2016-02, Leases, and related ASUs (“ASU 2016-02”), which 
increases transparency and comparability among organizations by establishing a right-of-use (“ROU”) model that requires 
a lessee to record a ROU asset and a lease liability on the balance sheet with additional disclosures of key information 
about leasing arrangements.  The Company applied the required modified retrospective transition approach, applying the 
new standard to all leases existing at the date of initial application, and elected the effective date of the ASU as its initial 
date  of  application.  The  new  standard  provides  a  number  of  optional  practical  expedients  for  transition  and  practical 
expedients for an entity’s ongoing accounting, which the Company has elected. In addition, we have elected the short-
term lease recognition exemption for all leases that qualify. This means, for those leases that qualify, we will not recognize 
ROU assets or lease liabilities, and this includes not recognizing ROU assets or lease liabilities for existing short-term 

67 

leases of those assets.  The implementation of the new standard included recognition of new ROU assets and lease liabilities 
on our balance sheet as of January 1, 2019. 

The  Company  has  operating  and  finance  leases  for  corporate  office  space  and  equipment.    Our  leases  have 
remaining lease terms of less than one year to six years, some of which include options to extend leases for up to 20 years, 
and some of which include options to terminate the leases within one year.  Certain leases include variable lease payments 
in future periods based on a market index or rate.  We determine if an arrangement is a lease at inception (or the effective 
date  of  ASU  2016-02).  Operating  lease  assets  and  liabilities  are  included  in  other  non-current  assets,  other  current 
liabilities, and other non-current liabilities in our consolidated balance sheet at December 31, 2019. Finance leases are 
included  in  property  and  equipment,  net,  other  current  liabilities,  and  other  non-current  liabilities  in  our  consolidated 
balance sheets.   

ROU assets represent our right to use an underlying asset for the lease term and lease liabilities represent our 
obligation to make lease payments arising from the lease. Operating lease ROU assets and liabilities are recognized at 
inception (or the effective date of ASU 2016-02) based on the present value of lease payments over the lease term. The 
Company uses an incremental borrowing rate based on the information available at inception (or the effective date of ASU 
2016-02)  in  determining  the  present  value  of  lease  payments.  The  operating  lease  ROU  assets  also  include  any  lease 
payments made and exclude lease incentives. Our lease terms may include options to extend or terminate the lease when 
it is reasonably certain that we will exercise that option. Lease expense is recognized on a straight-line basis over the lease 
term. We have lease agreements with lease and non-lease components, which we have elected not to separate.   

Share-Based Compensation 

We account for share-based compensation expense using the fair value method. Under the fair value method, 
share-based compensation expense reflects the fair value of share-based awards measured at grant date, and is recognized 
over the service period.  

The Company’s Cash Settled RSU Plan (the “RSU Plan”) allows the Company to grant cash-settled restricted 
stock units (“RSUs”).  Unvested RSUs have no purchase price and vest in 25% increments over four years, beginning on 
the first anniversary of the grant date.  Once vested, RSU holders receive a lump sum cash payment equal to the fair market 
value on the vesting date of one share of the Company’s common stock, par value $0.01, for each RSU that has vested, 
subject to applicable tax withholdings.  We treat RSUs as liability-classified awards and, therefore, account for them at 
fair value based on the closing price of our common stock on the reporting date, which results in variable compensation 
expense over the vesting period. 

Accounting for Income Taxes 

Income tax expense is based on pre-tax income, including adjustments made for the recognition or derecognition 
related to uncertain tax positions.  The recognition or derecognition of income tax expense related to uncertain tax positions 
is determined under the guidance as prescribed by ASC 740, “Income Taxes Topic.”  Deferred tax assets and liabilities are 
recognized for the future tax attributable to differences between the financial statement carrying amounts of existing assets 
and liabilities and their respective tax basis. A valuation allowance is recognized to reduce deferred tax assets if, based on 
available evidence, it is more likely than not that all or some portion of the asset will not be realized. Deferred tax assets 
and liabilities are measured using enacted tax rates that will be in effect when they are expected to be realized or settled. 
The effect on the measurement of deferred tax assets and liabilities of a change in income tax law is recognized in earnings 
in the period that includes the enactment date. 

68 

2.           New Accounting Guidance 

Accounting Guidance Adopted During Fiscal Year 2019 

On January 1, 2019, the Company adopted ASU 2016-02, which increases transparency and comparability among 
organizations by establishing a right-of-use (“ROU”) model that requires a lessee to record a ROU asset and a lease liability 
on the balance sheet with additional disclosures of key information about leasing arrangements.  The effect of adoption 
was the recognition of new ROU assets and lease liabilities of $36.8 million on our balance sheet for our real estate and 
equipment leases as of January 1, 2019. See Note 1 – Summary of Significant Accounting Policies and Note 15 – Leases, 
for additional accounting policy information and the additional disclosures required by this ASU. 

On January 1, 2019, the Company adopted ASU 2018-07, Compensation – Stock Compensation: Improvements 
to Nonemployee Share-Based Payment Accounting, which simplifies the accounting for share–based payments granted to 
nonemployees by aligning the accounting with the requirements for employee share–based compensation. Upon adoption 
of  this  ASU,  the  Company  no  longer  revalues  certain  outstanding  share-based  awards  for  nonemployees,  which  are 
immaterial to our consolidated financial statements and related disclosures. 

During the second quarter of 2019, the Company early adopted ASU 2018-13, Fair Value Measurement (Topic 
820): Disclosure Framework – Changes to the Disclosure Requirements for Fair Value Measurement, which eliminates 
certain disclosure requirements for fair value measurements, requires entities to disclose new information, and modifies 
existing disclosure requirements. See Note 4 – Investment Securities, for the disclosures required by this ASU. 

New Accounting Guidance Not Yet Adopted 

In June 2016, the FASB issued ASU 2016-13, “Measurement of Credit Losses on Financial Instruments.” The 
ASU changes the impairment model for most financial assets, and will require the use of an “expected loss” model for 
instruments measured at amortized cost. Under this model, entities will be required to estimate the lifetime expected credit 
loss on such instruments and record an allowance to offset the amortized cost basis of the financial asset, resulting in a net 
presentation of the amount expected to be collected on the financial asset. ASU 2016-13 is effective for fiscal years, and 
for  interim  periods  within  those  fiscal  years,  beginning  after  December 15,  2019.  The  Company  expects  to  adopt  the 
provisions of this guidance on January 1, 2020.  We have concluded that the adoption of this ASU will have an immaterial 
impact on our consolidated financial statements and related disclosures. 

In  August 2018,  FASB  issued  ASU  2018-15,  Intangibles –  Goodwill  and  Other –  Internal-Use  Software 
(Subtopic 350-40): Customer’s Accounting for Implementation Costs Incurred in a Cloud Computing Arrangement that is 
a Service Contract, which aligns the requirements for capitalizing implementation costs incurred in a hosting arrangement 
that is a service contract with the requirements for capitalizing implementation costs incurred to develop or obtain internal-
use software (and hosting arrangements that include an internal-use software license). This ASU is effective for fiscal 
years, and for interim periods within those fiscal years, beginning after December 15, 2019, with early adoption permitted. 
The  Company  expects  to  adopt  the  provisions  of  this  guidance  on  January 1,  2020  and  use  the  prospective  adoption 
approach, which does not require the restatement of prior years. While we continue to assess all of the effects of adoption, 
we currently believe the adoption of this ASU will not have a material impact on our operating income or net income as 
requirements under the standard are generally consistent with our current accounting for cloud computing arrangements, 
with the primary difference being the classification of certain information in our consolidated financial statements and 
related disclosures. 

In  December 2019,  FASB  issued  ASU  2019-12,  Income  Taxes  (Topic  740):  Simplifying  the  Accounting  for 
Income Taxes, which simplifies and improves the consistent application of the accounting for income taxes by removing 
certain exceptions to general principles and by clarifying and amending existing guidance.  This ASU is effective for fiscal 
years, and for interim periods within those fiscal years, beginning after December 15, 2020, with early adoption permitted. 
We are evaluating the impact the adoption of this ASU will have on our consolidated financial statements and related 
disclosures. 

69 

3.           Revenue Recognition  

All revenue recognized in the consolidated statements of income is considered to be revenue from contracts with 
customers.  The  vast  majority  of  revenue  is  determined  based  on  average  assets  and  is  earned  daily  or  monthly  or  is 
transactional and is earned on the trade date. As such, revenue from remaining performance obligations is not significant.  
The following table depicts the disaggregation of revenue by product and distribution channel: 

For the Year ended December 31, 
2018 
2019 
(in thousands) 

2017 

Investment management fees: 

Funds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $ 
Institutional . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Total investment management fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

 430,028   
 15,116   
 445,144   

 486,181  
 21,725  
 507,906  

 506,868 
 24,982 
 531,850 

Underwriting and distribution fees: 

Unaffiliated 

Rule 12b-1 service and distribution fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Sales commissions on front-end load mutual fund and variable annuity sales  .    
Other revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Total unaffiliated distribution fees  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

Wealth Management 

Fee-based asset allocation product revenues  . . . . . . . . . . . . . . . . . . . . . . . . . .    
Rule 12b-1 service and distribution fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Sales commissions on front-end load mutual fund and variable annuity sales  .    
Sales commissions on other products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Other revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Total wealth management distribution fees . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Total distribution fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

 65,227  
 1,730  
 290  
 67,247  

 284,188  
 63,197  
 48,471  
 32,314  
 36,419  
 464,589  
 531,836  

 78,041  
 1,886  
 568  
 80,495  

 269,069  
 70,938  
 54,895  
 36,131  
 38,482  
 469,515  
 550,010  

 91,313 
 1,498 
 1,182 
 93,993 

 240,089 
 75,850 
 55,293 
 31,286 
 22,188 
 424,706 
 518,699 

Shareholder service fees: 

Total shareholder service fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

 93,335   

 102,385  

 106,595 

Total revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $  1,070,315     1,160,301  

 1,157,144 

70 

 
 
 
 
    
    
    
 
 
 
   
 
 
 
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
   
    
 
 
 
 
4.           Investment Securities 

Investment securities at December 31, 2019 and 2018 are as follows: 

  December 31,   December 31, 

2019 

2018 

(in thousands) 

Available for sale securities: 

Certificates of deposit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 
Commercial paper  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Corporate bonds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
U.S. Treasury bills . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total available for sale securities  . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 —  
 1,977  
 254,291  
 —  
 256,268  

Trading debt securities: 

Commercial paper  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Corporate bonds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
U.S. Treasury bills . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Mortgage-backed securities   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Term loans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Consolidated sponsored funds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total trading securities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

Equity securities: 

Common stock  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Sponsored funds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Sponsored privately offered funds . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Consolidated sponsored funds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total equity securities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

Equity method securities: 

 1,977  
 84,920  
 5,979  
 4  
 44,268  
 43,567  
 180,715  

 34,945  
 178,386  
 845  
 —  
 214,176  

 5,001 
 7,970 
 218,121 
 19,672 
 250,764 

 1,993 
 77,250 
 5,884 
 7 
 — 
 33,088 
 118,222 

 21,204 
 153,548 
 678 
 24,879 
 200,309 

Sponsored funds   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 37,187  
Total securities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $   688,346  

 47,840 
 617,135 

Commercial paper and corporate bonds accounted for as available for sale and held as of December 31, 2019 

mature as follows: 

Within one year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  $ 
After one year but within five years  . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 78,072  
 174,886  
$   252,958  

 78,326 
 177,942 
 256,268 

Amortized 
cost 

      Fair value 

(in thousands) 

Commercial paper, corporate bonds, U.S. Treasury bills, mortgage-backed securities and term loans accounted 

for as trading and held as of December 31, 2019 mature as follows: 

Fair value 

Within one year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $ 
After one year but within five years  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
After five years but within 10 years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

      (in thousands) 
 30,749 
 78,367 
 28,032 
 137,148 

  $ 

71 

 
 
     
     
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
  
 
  
  
 
 
 
  
 
  
 
 
 
 
 
  
 
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
The following is a summary of the gross unrealized gains (losses) related to securities classified as available for 

sale at December 31, 2019: 

     Amortized       Unrealized    Unrealized     

cost 

gains 
(in thousands) 

losses 

  Fair value 

Available for sale securities: 

Commercial paper  . . . . . . . . . . . . . . . . . . . . . . .     $ 
Corporate bonds . . . . . . . . . . . . . . . . . . . . . . . . .    

 1,976 
   250,982    
  $  252,958    

 1 
 3,314 
 3,315    

 — 
 1,977 
 (5)    254,291 
 (5)    256,268 

The following is a summary of the gross unrealized gains (losses) related to securities classified as available for 

sale at December 31, 2018: 

      Amortized       Unrealized      Unrealized      
gains 

losses 

cost 

  Fair value 

Available for sale securities: 

Certificates of deposit . . . . . . . . . . . . . . . . . . . . .     $ 
Commercial paper  . . . . . . . . . . . . . . . . . . . . . . .    
Corporate bonds . . . . . . . . . . . . . . . . . . . . . . . . .    
U.S. Treasury bills . . . . . . . . . . . . . . . . . . . . . . .    

 5,000 
 7,902 
   219,236    
 19,672 

  $  251,810   

 1 
 68 
 254 
 — 
 323   

 — 
 — 

 5,001 
 7,970 
 (1,369)    218,121 
 19,672 
 (1,369)    250,764 

 — 

(in thousands) 

Net realized losses of less than $0.1 million and net realized gains of $0.9 million were recognized from the sale 
of $19.7 million and $86.9 million in available for sale securities during 2019 and 2017, respectively.  No available for 
sale securities were sold during 2018.  

A summary of available for sale debt securities with fair values below carrying values at December 31, 2019 is 

as follows: 

Corporate bonds  . . . . . . . . . . . . . . . .    $ 

 4,538  

 —  

 8,056  

 (5) 

 12,594 

 (5)

Less than 12 months 

12 months or longer 

Total 

      Fair value  

Unrealized  
losses 

      Fair value        

Unrealized  
losses 

      Fair value        

Unrealized 
losses 

(in thousands) 

A summary of available for sale debt securities with fair values below carrying values at December 31, 2018 is 

as follows: 

Less than 12 months 

12 months or longer 

Total 

      Fair value  

Unrealized  
losses 

      Fair value        

Unrealized  
losses 

      Fair value        

Unrealized 
losses 

(in thousands) 

Corporate bonds  . . . . . . . . . . . . . . . .    $ 

 36,302  

 (160) 

 119,480  

 (1,209) 

 155,782 

 (1,369)

The  Company’s  investment  portfolio  included  three  securities  which  were  in  an  unrealized  loss  position  at 

December 31, 2019. 

During 2018 and 2017, we recorded pre-tax charges of $0.3 million and $1.3 million, respectively, to reflect the 
“other than temporary” decline in value of certain of the Company’s available for sale investments with fair value below 
amortized cost.  These charges were recorded due to either an intent to sell prior to recovery of the amortized cost or the 
investment in an unrealized loss position for an extended period of time where the losses were expected to become realized. 
These charges are recorded in investment and other income in the consolidated statement of operations for 2018 and 2017. 

The Company evaluated all available for sale securities in an unrealized loss position at December 31, 2019 and 
concluded no other-than-temporary impairment existed at December 31, 2019.  The unrealized losses in the Company’s 
investment portfolio at December 31, 2019 were primarily caused by changes in interest rates. At this time, the Company  

72 

 
 
 
 
 
 
   
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
 
does not intend to sell, and does not believe it will be required to sell these securities before recovery of their amortized 
cost. 

For trading debt securities held at the end of each year, net unrealized gains of $0.4 million and net unrealized 
losses  of  $0.1  million  and  $0.3  million  were  recognized  for  the  years  ended  December 31,  2019,  2018  and  2017, 
respectively.  For equity securities held at the end of each year, net unrealized gains of $25.0 million, net unrealized losses 
of $22.8 million and net unrealized gains of $2.2 million were recognized for the years ended December 31, 2019, 2018 
and 2017, respectively.   

Sponsored Privately Offered Funds 

The Company holds a voting interest in a sponsored privately offered fund that is structured as an investment 
company in the legal form of a limited liability company. The Company held an investment in this fund totaling $0.8 
million and $0.7 million as of December 31, 2019 and 2018, respectively, which is the maximum loss exposure. 

Consolidated Sponsored Funds 

The following table details the balances related to consolidated sponsored funds at December 31, 2019 and 2018, 

as well as the Company’s net interest in these funds: 

  December 31,    December 31, 

2019 

2018 

(in thousands) 

Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      $
Investments  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Other assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Other liabilities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Redeemable noncontrolling interests  . . . . . . . . . . . . . . . . . . . . . . .    
Net interest in consolidated sponsored funds  . . . . . . . . . . . . . . . . .      $

 1,530  
 43,567  
 483  
 —  
 (19,205)  
 26,375  

4,285 
57,967 
872 
(79)
(11,463)
51,582 

During  the  year  ended  December 31, 2019, we  consolidated one  Ivy Fund, IGI  Funds and  Ivy NextShares  in 
which we provided initial seed capital at the time of the funds’ formation. When we no longer have a controlling financial 
interest in a sponsored fund, it is deconsolidated from our consolidated financial statements.  During 2019, we redeemed 
our remaining investment in IGI Funds and liquidated and redeemed our investment in Ivy NextShares, which resulted in 
a  decrease  in  investments  in  the  consolidated  sponsored  funds.  One  Ivy  Fund  remains  consolidated  as  of 
December 31, 2019. There was no impact to the consolidated statement of income as a result of the IGI Funds and Ivy 
NextShares liquidation and redemptions, as the funds were carried at fair value. 

Fair Value 

Accounting standards establish a framework for measuring fair value and a three-level hierarchy for fair value 
measurements  based  upon  the  transparency  of  inputs  to  the  valuation  of  the  asset.  Inputs  may  be  observable  or 
unobservable and refer broadly to the assumptions that market participants would use in pricing the asset. An individual 
investment’s fair value measurement is assigned a level based upon the observability of the inputs that are significant to 
the overall valuation. The three-level hierarchy of inputs is summarized as follows: 

•  Level 1 – Investments are valued using quoted prices in active markets for identical securities. 

•  Level 2 – Investments are valued using other significant observable inputs, including quoted prices in active 

markets for similar securities. 

•  Level 3 –  Investments  are  valued  using  significant  unobservable  inputs,  including  the  Company’s  own 

assumptions in determining the fair value of investments. 

Assets classified as Level 2 can have a variety of observable inputs. These observable inputs are collected and 
utilized, primarily by an independent pricing service, in different evaluated pricing approaches depending upon the specific 
asset to determine a value. The carrying amounts of certificates of deposit and commercial paper are measured at amortized 

73 

 
 
     
     
 
 
  
  
  
  
 
cost, which approximates fair value due to the short time between purchase and expected maturity of the investments. 
Depending on the nature of the inputs, these investments are generally classified as Level 1 or 2 within the fair value 
hierarchy. U.S. Treasury bills are valued upon quoted market prices for similar assets in active markets, quoted prices for 
identical or similar assets that are not active and inputs other than quoted prices that are observable or corroborated by 
observable market data. The fair value of corporate bonds is measured using various techniques, which consider recently 
executed transactions in securities of the issuer or comparable issuers, market price quotations (where observable), bond 
spreads and fundamental data relating to the issuer. Term loans are valued using a price or composite price from one or 
more brokers or dealers as obtained from an independent pricing service. The fair value of loans is estimated using recently 
executed  transactions,  market  price  quotations,  credit/market  events,  and  cross-asset  pricing.  Inputs  are  generally 
observable market inputs obtained from independent sources. Term loans are generally categorized in Level 2 of the fair 
value hierarchy, unless key inputs are unobservable in which case they would be categorized as Level 3. The fair value of 
equity derivatives is measured based on active market broker quotes, evaluated broker quotes and evaluated prices from 
vendors.  

The following tables summarize our investment securities as of December 31, 2019 and 2018 that are recognized 

in our consolidated balance sheets using fair value measurements based on the differing levels of inputs.  

December 31, 2019 

Cash equivalents: (1) 

      Level 1 

      Level 2 

Other Assets  
Held at Net 
Asset Value       

      Level 3      
(in thousands) 

Total 

Money market funds . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 
Commercial paper . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total cash equivalents  . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 

 4,203 
 — 

 4,203 

 — 
 38,143 
 38,143 

Available for sale securities: 

Commercial paper . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 
Corporate bonds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 —  
 —  

 1,977  
 254,291  

 — 
 — 
 — 

 —  
 —  

Trading debt securities: 

Commercial paper . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Corporate bonds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
U.S. Treasury bills  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Mortgage-backed securities . . . . . . . . . . . . . . . . . . . . . . .   
Term loans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Consolidated sponsored funds . . . . . . . . . . . . . . . . . . . . .   

Equity securities: 

Common stock  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Sponsored funds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Sponsored privately offered funds measured at net 
asset value (2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

Equity method securities: (3) 

 —  
 —  
 —  
 —  
 —   
 —   

 1,977  
 84,920  
 5,979  
 4  
 40,368   
 43,567   

 —  
 —  
 —  
 —  
 3,900   
 —   

 34,942  
 178,386  

 —  
 —  

 3  
 —  

 —  
 —  

 34,945 
 178,386 

 —  

 —  

 —  

 845  

 845 

Sponsored funds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 37,187  
Total investment securities . . . . . . . . . . . . . . . . . . . . . . . . .    $  250,515  

 —  
 433,083  

 —  
 3,903  

 —  
 845  

 37,187 
 688,346 

74 

 — 
 — 
 — 

 4,203 
 38,143 
 42,346 

 —  
 —  

 1,977 
 254,291 

 —  

 —  
 —  
 —  
 —  

 1,977 
 84,920 
 5,979 
 4 
 44,268 
 43,567 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
December 31, 2018 

      Level 1 

      Level 2 

Other Assets 
Held at Net 
Asset Value   

      Level 3      
(in thousands) 

 —  
 —  
 —  
 —  

Cash equivalents: (1) 
Money market funds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  121,759 
U.S. government sponsored enterprise note  . . . . . . . . . . .   
 — 
Commercial paper . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
 — 
Total cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  121,759 
Available for sale securities: 
Certificates of deposit . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 
Commercial paper . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Corporate bonds  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
U.S. Treasury bills . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Trading debt securities: 
Commercial paper . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Corporate bonds  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
U.S. Treasury bills . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Mortgage-backed securities  . . . . . . . . . . . . . . . . . . . . . . . .   
Consolidated sponsored funds . . . . . . . . . . . . . . . . . . . . . .   
Equity securities: 
Common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Sponsored funds  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Sponsored privately offered funds measured at net 
asset value (2)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Consolidated sponsored funds . . . . . . . . . . . . . . . . . . . . . .   
Equity method securities: (3) 
Sponsored funds  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
 47,840  
Total investment securities . . . . . . . . . . . . . . . . . . . . . . . . .    $  247,459  

 —  
 —  
 —  
 —  
 —  

 21,192   
    153,548   

 —  
 24,879   

 — 
 895 
 74,277 
 75,172 

 5,001  
 7,970  
 218,121  
 19,672  

 1,993  
 77,250  
 5,884  
 7  
 33,088  

 —   
 —   

 —  
 —   

 —  
 368,986  

 — 
 — 
 — 
 — 

 —  
 —  
 —  
 —  

 —  
 —  
 —  
 —  
 —  

 12   
 —   

 —  
 —   

 —  
 12  

Total 

 121,759 
 895 
 74,277 
 196,931 

 5,001 
 7,970 
 218,121 
 19,672 

 1,993 
 77,250 
 5,884 
 7 
 33,088 

 — 
 — 
 — 
 — 

 —  
 —  
 —  
 —  

 —  

 —  
 —  
 —  

 —  
 —  

 21,204 
 153,548 

 678  
 —  

 678 
 24,879 

 —  
 678  

 47,840 
 617,135 

(1)  Cash equivalents include highly liquid investments with original maturities of 90 days or less. Cash investments in 
actively traded money market funds are measured at net asset value and are classified as Level 1. Cash investments 
in commercial paper are measured at cost, which approximates fair value because of the short time between purchase 
of the instrument and its expected realization, and are classified as Level 2. 

(2)  Certain investments that are measured at fair value using the net asset value per share (or its equivalent) practical 
expedient have not been categorized in the fair value hierarchy. The fair value amounts presented in this table are 
intended  to  permit  reconciliation  of  the fair  value  hierarchy  to  the  amounts  presented  in  the  consolidated  balance 
sheets.  

(3)  The Company’s equity method investments are investment companies that record their underlying investments at fair 

value. 

The  following  table  summarizes  the  activity  of  investments  categorized  as  Level  3  for  the  year  ended 

December 31, 2019: 

      For the year ended 
  December 31, 2019 

(in thousands) 

Level 3 assets at December 31, 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $ 
Purchases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Transfers in to level 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Transfers out of level 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Losses in Investment and other income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Redemptions and paydowns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Level 3 assets at December 31, 2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $ 

 12 
 2,607 
 3,241 
 (1,142)
 (48)
 (767)
 3,903 

Change in unrealized losses for Level 3 assets held at December 31, 2019 . .     $ 

 (13)

75 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
5.            Derivative Financial Instruments 

The Company has in place an economic hedge program that uses total return swap contracts to hedge market risk 
related to its investments in certain sponsored funds. Certain of the consolidated sponsored funds may utilize derivative 
financial  instruments  within  their  portfolios  in  pursuit  of  their  stated  investment  objectives.    We  do  not  hedge  for 
speculative purposes. 

The Company was party to 14 total return swap contracts with a combined notional value of $228.2 million and 
five total return swap contracts with a combined notional value of $194.4 million as of December 31, 2019 and 2018, 
respectively. These derivative instruments are not designated as hedges for accounting purposes.  Changes in fair value of 
the  total  return  swap  contracts  are  recognized  in  investment  and  other  income  (loss)  on  the  Company’s  consolidated 
statements of income.   

The Company posted $3.7 million and $5.2 million in cash collateral with the counterparties of the total return 
swap contracts as of December 31, 2019 and 2018, respectively.  The cash collateral is included in customers and other 
receivables  on  the  Company’s  consolidated  balance  sheets.    The  Company  does not  record  its  fair value  in  derivative 
transactions against the posted collateral. 

The following table presents the fair value of the derivative financial instruments, excluding derivative financial 
instruments held in certain consolidated sponsored funds, as of December 31, 2019 and 2018 calculated based on Level 2 
inputs: 

Total return swap contracts . . . . . . . . . . . . . . .    Prepaid expenses and other current assets 
Total return swap contracts . . . . . . . . . . . . . . .   Other current liabilities 

Net total return swap (liability) asset  . . . . .  

Balance sheet 
location 

  December 31,    December 31, 

2019 

2018 

      Fair value 

      Fair value 

(in thousands) 
 —  
 3,990  
 (3,990) 

4,968 
—  
4,968 

  $ 

   $ 

The following is a summary of net (losses) gains recognized in income for the years ended December 31, 2019 

and 2018: 

Total return swap contracts . . . . . . . . . . . . . .     Investment and other income 

   $ 

 (38,240)

 15,163 

Income statement 
location 

Year ended  
December 31,  

2019 

2018 

(in thousands) 

76 

 
 
 
 
 
 
 
 
     
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
     
     
     
 
 
 
  
 
 
 
6.           Property and Equipment 

A summary of property and equipment at December 31, 2019 and 2018 is as follows: 

2019 

2018 

(in thousands) 

Estimated 
useful lives 

Leasehold improvements  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $ 
Furniture and fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Computer software  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Data processing equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Buildings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Land . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Property and equipment, at cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Accumulated depreciation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $ 

 20,414  
 23,872   
 12,561   
 92,033   
 16,726   
 7,490   
 1,864   
 174,960   
    (140,234)  
 34,726   

 21,790   1 - 15 years 
 28,482    3 - 10 years 
 20,248    2 - 15 years 
 100,507    1 - 10 years 
 17,056   
1 - 5 years 
 11,772    1 - 30 years 
 2,843  
 202,698  
 (139,269) 
 63,429  

Depreciation expense was $19.8 million, $25.6 million and $21.0 million during the years ended December 31, 

2019, 2018 and 2017, respectively. 

The fourth quarter of 2019 included asset impairment charges of $12.8 million in connection with certain assets 
held  for  sale,  including  real  property  related  to  our  corporate  headquarters  move  and  aviation  equipment.    These 
impairment charges are recorded in general and administrative expense in our consolidated statements of income. Assets 
held for sale as of December 31, 2019 consist of $3.1 million of equipment, $3.8 million of buildings and $1.9 million of 
land.  The Company intends to actively pursue sale of these assets at market prices as soon as reasonably possible.  

7.           Goodwill and Identifiable Intangible Assets 

Goodwill and identifiable intangible assets (all considered indefinite-lived) at December 31, 2019 and 2018 are 

as follows: 

  December 31,    December 31,  

2019 

2018 

(in thousands) 

Goodwill  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $   106,970  

 106,970 

Mutual fund management advisory contracts . . . . . . . . . . . . . . . . . .   
Other  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total identifiable intangible assets . . . . . . . . . . . . . . . . . . . . . . . .   

 38,699   
 200   
 38,899   

 38,699 
 200 
 38,899 

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $   145,869   

 145,869 

8.           Indebtedness 

On August 31, 2010, the Company entered into a note purchase agreement to complete a $190.0 million private 
placement  of  Series  A  and  Series  B  senior  unsecured  notes.  The  $95.0  million  Series  A,  senior  unsecured  notes  that 
matured  on  January 13,  2018  were  repaid.  Interest  is  payable  semi-annually  in  January and  July of  each  year.  The 
agreement requires the Company to maintain a consolidated leverage ratio not to exceed 3.0 to 1.0 for four consecutive 
quarters and a consolidated interest coverage ratio of not less than 4.0 to 1.0 for four consecutive quarters. The Company 
was in compliance with these covenants for all periods presented. As of December 31, 2019, the Company’s consolidated 
leverage ratio was 0.4 to 1.0, and the consolidated interest coverage ratio was 36.6 to 1.0. 

77 

 
 
 
 
 
 
 
 
     
     
     
 
 
 
  
  
  
  
  
  
  
 
 
  
 
 
 
 
 
 
 
 
 
     
     
 
 
 
 
 
  
  
  
  
 
 
 
  
 
 
 
 
 
Debt is reported at its carrying amount in the consolidated balance sheet. The fair value of the Company’s Series 
B Senior Notes maturing January 13, 2021 was $98.0 million at December 31, 2019 compared to the carrying value net of 
debt issuance costs of $94.9 million, which is listed under long-term debt in the consolidated balance sheet.  Fair value is 
calculated based on Level 2 inputs. 

On October 20, 2017, we entered into a three-year unsecured revolving credit facility (the “Credit Facility”) with 
various lenders, which initially provides for borrowings of up to $100.0 million and may be expanded to $200.0 million. 
The Credit Facility replaced the prior credit facility, which was set to expire in June 2018. At December 31, 2019 and 
2018, there were no borrowings outstanding under the Credit Facility.  Borrowings under the Credit Facility bear interest 
at various rates including adjusted LIBOR or an alternative base rate plus, in each case, an incremental margin based on 
the Company’s credit rating. The Credit Facility also imposes a facility fee on the aggregate amount of commitments under 
the revolving facility (whether or not utilized). The facility fee is also based on the Company’s credit rating level. The 
covenants  in  the  Credit  Facility  including  a  required  consolidated  leverage  ratio  and  a  required  consolidated  interest 
coverage ratio, consistent with those outlined above for the Senior Notes. 

9.           Income Taxes 

The provision for income taxes from continuing operations for the years ended December 31, 2019, 2018 and 

2017 consists of the following: 

2019 

2018 
(in thousands) 

2017 

Current taxes: 

Federal  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $  37,283  
 7,144   
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
 —   
 44,427   
 (3,009)  
Provision for income taxes  . . . . . . . . . . . . . . . . . . . . . . .     $  41,418   

Deferred taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

 54,071  
 625   
 1   
 54,697   
 783   
 55,480   

 73,167 
 7,720 
 — 
 80,887 
 20,481 
 101,368 

The  following  table  reconciles  the  statutory  federal  income  tax  rate  with  our  effective  income  tax  rate  from 

continuing operations for the years ended December 31, 2019, 2018 and 2017: 

     2019       

2017    

2018       
 21.0 %     21.0 %    35.0 % 
 2.4  
 3.4  
 1.8  
 1.4  
 —  
 (0.4) 
 (2.2) 
 (0.2) 
 —  
 —  
 0.7  
 0.6  
 26.2 %     23.3 %    41.3 % 

 2.2  
 3.4  
 2.2  
 (0.2) 
 (1.0) 
 (0.3) 

Statutory federal income tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . .    
State income taxes, net of federal tax benefit . . . . . . . . . . . . . . . . .    
Share-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Effects of U.S. tax rate decrease  . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Uncertain tax positions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Valuation allowance on losses capital in nature . . . . . . . . . . . . . . .    
Other items  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Effective income tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

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The tax effect of temporary differences that give rise to significant portions of deferred tax assets and deferred 

tax liabilities at December 31, 2019 and 2018 are as follows: 

2019 

2018 

(in thousands) 

Deferred tax assets: 

Property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 
Benefit plans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Accrued compensation and related costs . . . . . . . . . . . . . . . . . . . . . . .   
Other accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Unrealized losses on investment securities and partnerships . . . . . . .   
Share-based compensation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Unused state tax credits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
State net operating loss carryforwards . . . . . . . . . . . . . . . . . . . . . . . . .   
Operating lease liabilities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total gross deferred assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Deferred tax liabilities: 

 2,194  
 787  
 11,779   
 2,780   
 —   
 9,215   
 2,341   
 7,082   
 6,042  
 1,061   
    43,281   

 —   
Property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 
 —   
Benefit plans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Identifiable intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
 (9,301)  
Unrealized gains on investments securities and partnerships . . . . . . .   
 (3,469) 
 (2,283)  
Prepaid expenses  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Operating lease right-of-use assets . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
 (5,630) 
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
 (308) 
Total gross deferred liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
   (20,991)  
Valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
 (7,872)  
Net deferred tax asset . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $   14,418   

 — 
 — 
 5,868 
 3,861 
 6,272 
 10,300 
 2,618 
 7,266 
 — 
 1,171 
 37,356 

 (3,700)
 (1,872)
 (9,206)
 — 
 (2,478)
 — 
 (513)
 (17,769)
 (7,266)
 12,321 

Certain  subsidiaries  of  the  Company  have  net  operating  loss  carryforwards  in  certain  states  in  which  these 
companies file on a separate company basis.  The deferred tax asset, net of federal tax effect, relating to these carryforwards 
as of December 31, 2019 and 2018 is approximately $7.1 million and $7.3 million, respectively.  The carryforwards, if not 
utilized, will expire between 2020 and 2039.  Management does not believe it is more likely than not that these subsidiaries 
will generate sufficient future taxable income in these states to realize the benefit of the net operating loss carryforwards 
and, accordingly, a valuation allowance in the amount of $7.1 million and $7.3 million has been recorded at December 31, 
2019 and 2018, respectively. 

The Company has state tax credit carryforwards of $2.3 million and $2.6 million as of December 31, 2019 and 
2018, respectively.  Of these state tax credit carryforwards, $2.1 million will expire between 2024 and 2034 if not utilized, 
$0.2 million will expire in 2026 if not utilized, and less than $0.1 million can be carried forward indefinitely.  During 2019, 
management determined that it is not more likely than not that it will fully utilize some of these state tax credits before 
they expire and, accordingly, a valuation allowance in the amount of $0.8 million was recorded as of December 31, 2019. 

In the accompanying consolidated balance sheets, unrecognized tax benefits that are not expected to be settled 
within the next 12 months are included in other liabilities; unrecognized tax benefits that are expected to be settled within 
the next 12 months are included as a reduction to income taxes receivable; unrecognized tax benefits that reduce a net 
operating loss, similar tax loss, or tax credit carryforward are presented as a reduction to non-current deferred income 
taxes.  As  of  December 31,  2019  and  December 31,  2018,  the  Company’s  consolidated  balance  sheet  included 
unrecognized tax benefits, including penalties and interest, of $2.0 million ($1.7 million net of federal benefit) and $2.7 
million ($2.4 million net of federal benefit), respectively, that if recognized, would impact the Company’s effective tax 
rate.   

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The Company’s accounting policy with respect to interest and penalties related to income tax uncertainties is to 
classify these amounts as income taxes.  As of December 31, 2019, and December 31, 2018, the total amount of accrued 
interest  and  penalties  related  to  uncertain  tax  positions  recognized  in  the  consolidated  balance  sheet  was  $0.4  million 
($0.3 million net of federal benefit) and $0.7 million ($0.6 million net of federal benefit), respectively.  The total amount 
of penalties and interest, net of federal expense, related to tax uncertainties recognized in the statement of income for the 
period ended December 31, 2019 was a benefit of $0.2 million. 

The following table summarizes the Company's reconciliation of unrecognized tax benefits, excluding penalties 

and interest, for the years ended December 31, 2019, 2018 and 2017: 

Balance at beginning of year  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  2,070  
Increases during the year: 

2019 

      2017 

2018 
(in thousands) 
 6,843  

 7,734 

Gross increases - tax positions in prior period . . . . . . . . . . . . .   
Gross increases - current-period tax positions . . . . . . . . . . . . .   

 345   
 44   

 712   
 331   

 244 
 97 

Decreases during the year: 

Gross decreases - tax positions in prior period  . . . . . . . . . . . .   
Decreases due to settlements with taxing authorities  . . . . . . .   
Decreases due to lapse of statute of limitations . . . . . . . . . . . .   

 (135)  
 (348)  
 (358)  
Balance at end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  1,618   

 (4,219)  
 (1,385)  
 (212)  
 2,070   

 (56)
 (178)
 (998)
 6,843 

In the ordinary course of business, many transactions occur for which the ultimate tax outcome is uncertain.  In 
addition, respective tax authorities periodically audit our income tax returns.  These audits examine our significant tax 
filing positions, including the timing and amounts of deductions and the allocation of income among tax jurisdictions.  The 
Company  does  not  expect  the  resolution  or  settlement  of  any  open  audits,  federal  or  state,  to  materially  impact  the 
consolidated financial statements. 

Our 2016-2019 federal income tax returns are open tax years that remain subject to potential future audit.  Our 
state income tax returns for all years after 2015 and, in certain states, income tax returns for 2015, are subject to potential 
future audit by tax authorities in the Company’s major state tax jurisdictions. 

10.            Pension Plan and Postretirement Benefits Other Than Pension 

Benefits payable under the Pension Plan are based on employees’ years of service and compensation during the 
final  10  years  of  employment.  The  Compensation  Committee  of  the  Company’s  Board  of  Directors  (“Compensation 
Committee”) approved an amendment to freeze the Pension Plan effective September 30, 2017. After September 30, 2017, 
participants in the Pension Plan ceased accruing additional benefits for future service or compensation. Participants will 
retain benefits accumulated as of September 30, 2017 in accordance with the terms of the Pension Plan.  In accordance 
with applicable accounting standards, the Pension Plan’s assets and liabilities were remeasured as of July 31, 2017, the 
date participants were notified of the freeze. This resulted in a reduction of the accrued pension liability of approximately 
$30.0 million and a curtailment gain of $31.6 million.  The Compensation Committee approved the termination of the 
Pension Plan, effective June 1, 2019, and the Company intends to terminate the Pension Plan in a standard termination, as 
defined by the Pension Benefit Guaranty Corporation. The Company is currently performing the administrative actions 
required to carry out the termination, with an expected completion date in 2020. 

We also sponsor an unfunded defined benefit postretirement medical plan that previously covered substantially 
all employees, as well as Advisors. The medical plan is contributory with participant contributions adjusted annually. The 
medical  plan  does  not  provide  for  benefits  after  age  65  with  the  exception  of  a  small  group  of  employees  that  were 
grandfathered  when  such  plan  was  established.  During  2016,  the  Company  amended  this  plan  to  discontinue  the 
availability of coverage for any individuals who retire after December 31, 2016.  

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A reconciliation of the funded status of these plans and the assumptions related to the obligations at December 31, 

2019, 2018 and 2017 are as follows: 

Pension Benefits 
2018 

2019 

Other 
Postretirement Benefits 

2017 

     2019 

     2018 

     2017 

(in thousands) 

Change in projected benefit obligation: 

Net benefit obligation at beginning of year  . . . . . . . . .    $  154,528  
Service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
 —  
Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
 6,146  
Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
    (13,221) 
Actuarial loss (gain)   . . . . . . . . . . . . . . . . . . . . . . . . . . .   
 39,027  
 —  
Retiree contributions  . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Curtailment gain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
 —  
Net benefit obligation at end of year . . . . . . . . . . . . . . .    $  186,480  

 184,245  
 —  
 5,986  
 (13,690) 
 (22,013) 
 —  
 —  
 154,528  

 180,921     1,048     2,195     2,446 
 —   
 — 
 —   
 54   
 58 
 33   
 (602)  
 (954)
 (677)  
 (965) 
 139 
 47  
 506 
 366  
 275  
 — 
 —  
 —  
 726     1,048     2,195 

 8,367   
 6,248   
 (8,511)  
 28,841  
 —  
 (31,621) 
 184,245   

Pension Benefits 
2018 

2019 

2017 

Other 
Postretirement Benefits 
     2017 

      2019       2018 

(in thousands) 

Change in plan assets: 

Fair value of plan assets at beginning of year  . . . . . . .    $  162,999  
    34,125  
Actual return on plan assets . . . . . . . . . . . . . . . . . . . . . .   
Employer contributions . . . . . . . . . . . . . . . . . . . . . . . . .   
 —  
Retiree contributions  . . . . . . . . . . . . . . . . . . . . . . . . . . .   
 —  
Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
    (13,221) 
Fair value of plan assets at end of year. . . . . . . . . . . .    $  183,903  
Funded status at end of year . . . . . . . . . . . . . . . . . . . . . . . .    $   (2,577) 

 170,881     144,529   
 24,863   
 10,000   
 —   

 1,808   
 4,000   
 —   
 (13,690)   
 162,999     170,881   

 — 
 — 
 448 
 506 
 (954)
 — 
 8,471     (13,364)    (726)    (1,048)     (2,195)

 —   
 —   
 402   
 275   
 (8,511)    (677)  
 —   

 —   
 —   
 236   
 366   
 (602)   
 —   

Pension Benefits 
2018 

2017 

2019 

Other 
Postretirement Benefits 
2018 

2017 

2019       

(in thousands, except percentage data) 

Amounts recognized in the statement of 
financial position: 

 —  
Noncurrent assets . . . . . . . . . . . . . . . . . . . . . . .      $ 
 —  
Current liabilities . . . . . . . . . . . . . . . . . . . . . . .     
Noncurrent liabilities . . . . . . . . . . . . . . . . . . . .     
   (2,577) 
Net amount recognized at end of year  . . . . . .      $  (2,577) 

 8,471  
 —  
 —  
 8,471  

 —  
 —  
 (13,364) 
 (13,364) 

 —  
  (158) 
  (568) 
  (726) 

 —  
 (250)  
 (798)  
 (1,048)  

 —  
 (422) 
 (1,773) 
 (2,195) 

Weighted average assumptions used to 
determine benefit obligation at December 31: 

Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . . .     

 3.32 %     4.45 %   

 3.76 %     2.87 %   

 4.08 %   

 3.28 % 

The discount rate assumption used to determine the pension and other postretirement benefits obligations was 
based on the Aon Hewitt AA Only Above Median Yield Curve. This discount rate was determined separately for each 
plan by plotting the expected benefit payments from each plan against a yield curve of high quality, zero coupon bonds 
and calculating the single rate that would produce the same present value of liabilities as the yield curve. 

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Our Pension Plan asset allocation at December 31, 2019 and 2018 is as follows: 

     Percentage of 
Plan Assets at 

Percentage of 
Plan Assets at 

Plan assets by category 
Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Fixed income securities  . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Total  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

  December 31, 2019   December 31, 2018  

 51 %  
 49 %  
 100 %  

 2 % 
 98 % 
 100 % 

In 2018, the Company implemented a new pension de-risking strategy designed to more closely match assets to 
the pension obligations by shifting exposure from return-seeking assets to liability-hedging assets.  In 2019, the Company 
further shifted plan assets towards cash. 

We  determine  the  fair  value  of  our  Pension  Plan  assets  using  broad  levels  of  inputs  as  defined  by  related 
accounting  standards  and  categorized  as  Level 1,  Level 2  or  Level 3,  as  described  in  Note 4.  The  following  tables 
summarize our Pension Plan assets as of December 31, 2019 and 2018.  

2019 

      Level 1       Level 2 

     Level 3      

Total 

Cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $   —  
Fixed income securities: 

(in thousands) 
 —  

 91,989  

 91,989 

U.S. Treasuries . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Corporate bond  . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Foreign bonds  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total investment securities . . . . . . . . . . . . . . . . . . . . . .   
Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 —   
 —  
 —   
 —   

 19,311   
 62,313  
 8,913   
 182,526   

 19,311 
 —     
 62,313 
 —  
 8,913 
 —     
 —       182,526 
 1,377 
  $  183,903 

2018 

      Level 1       Level 2 

     Level 3      

Total 

Cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $   —  
Equity securities: 

(in thousands) 
 —  
 465  

 465 

International . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 —   

 4   

 —     

 4 

Fixed income securities: 

U.S. Treasuries . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Corporate bond  . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Foreign Bonds  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total investment securities . . . . . . . . . . . . . . . . . . . . . .   
Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 —   
 —  
 —   
 —   

 46,415   
 91,521  
 21,870   
 160,275   

 46,415 
 —  
 91,521 
 —  
 21,870 
 —     
 —       160,275 
 2,724 
  $  162,999 

The 6.00% expected long-term rate of return utilized after the Pension Plan freeze in 2017 reflected management’s 
expectations of long-term average rates of return on funds invested to provide for benefits included in the projected benefit 
obligations. The expected return was based on the outlook for inflation, fixed income returns and equity returns, while 
also considering historical returns, asset allocation and investment strategy.  In 2018, we adjusted the expected long-term 
rate of return to 5.00% to reflect a further decrease to the Plan’s equity securities’ holdings based on expected investment 
mix at the beginning of the year.  During 2018, we accelerated the de-risking strategy and as such, further reduced the 
long-term rate of return in 2019 to 4.00%. 

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The components of net periodic pension and other postretirement costs consisted of the following for the years 

ended December 31, 2019, 2018 and 2017: 

Pension Benefits 
2018 

2019 

2017 

Other 
Postretirement Benefits 
      2019        2018        2017 

(in thousands) 

Components of net periodic benefit cost: 

Service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 
 —   
Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
 6,146   
    (6,315)  
Expected return on plan assets  . . . . . . . . . . . . . . . . . . . . .   
Actuarial loss (gain)   . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
   11,217  
Actuarial gain amortization . . . . . . . . . . . . . . . . . . . . . . . .   
 —   
 —   
Prior service cost amortization  . . . . . . . . . . . . . . . . . . . . .   
Curtailment gain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
 —  
Total  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  11,048   

 —   
 5,986   
 (8,320)  
 (15,501) 
 —   
 —   
 —  
 (17,835)  

 8,367   
 6,248   
 (10,113)  
 14,091  
 —   
 —   
 (31,621) 
 (13,028)  

 —   
 33   
 —   
 —  
 (495)  
 —   
 —  
 (462)  

 —   
 54   
 —   
 —  
 (120)  
 (2)  
 —  
 (68)  

 — 
 58 
 — 
 — 
 (180)
 (4)
 — 
 (126)

The weighted average assumptions used to determine net periodic benefit cost for the years ended December 31, 

2019, 2018 and 2017 are as follows: 

Discount rate . . . . . . . . . . . . . . . . . . . . . . .    
Expected return on plan assets . . . . . . . . .     
Rate of compensation increase . . . . . . . . .      Not applicable   

 4.45 %   
 4.00 %   

      2019       

Pension Benefits 

2017 

2018 
 3.76 %   4.39% / 3.96 1%       
 5.00 %   7.00% / 6.00 1%    
 5.12 %    

2019 
 4.08 %   

Other 
Postretirement Benefits 
2018 
 3.28 %   
Not applicable 
Not applicable 

2017 
 3.46 %

(1)  Due to the Pension Plan freeze and associated remeasurement as of July 31, 2017, the discount rate changed from 

4.39% to 3.96% and the expected return on assets changed from 7.00% to 6.00%. 

Under current plan provisions, we expect the following benefit payments to be paid.  For the Pension Plan, the 
timing of benefit payments does not include anticipated acceleration of payments for the plan termination, as the payment 
timing is based on the same assumptions used to measure the benefit obligation as of December 31, 2019, which does not 
reflect plan termination. 

Other 

Pension 
      Benefits 

  Postretirement 
      Benefits 

(in thousands) 

2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 
2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
2023 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
2024 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
2025 through 2029  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 8,947   
 9,491   
 9,164   
 9,469   
 9,770  
 50,283   
  $   97,124   

 158 
 116 
 99 
 66 
 66 
 143 
 648 

Our policy with respect to funding the Pension Plan is to fund at least the minimum required by the Employee 
Retirement Income Security Act of 1974, as amended, and not more than the maximum amount deductible for tax purposes. 
No contributions were made to the Pension Plan for 2019 and all contributions for 2018 and 2017 were voluntary. 

All Company contributions to other postretirement medical benefits are voluntary, as the postretirement medical 
plan is not funded and is not subject to any minimum regulatory funding requirements. The contributions for each year 
represent claims paid for medical expenses, and we anticipate making the 2020 expected contribution with cash generated 
from operations. Participants also made contributions to the postretirement plan for the years ended December 31, 2019, 
2018 and 2017. 

83 

 
 
 
 
 
 
 
 
 
 
 
 
 
     
     
     
 
 
 
   
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
     
           
     
     
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
  
 
 
 
 
For  measurement  purposes,  the  initial  health  care  cost  trend  rate  was  7.60%  (prior  to  age  65) and  8.70% 
(subsequent to age 65) for 2019, 8.05% (prior to age 65) and 9.30% (subsequent to age 65) for 2018 and 7.02% (prior to 
age 65) and 8.47% (subsequent to age 65) for 2017. The health care cost trend rate reflects anticipated increases in health 
care costs. The initial growth rates for 2019 are assumed to gradually decline over the next 8 years to a rate of 4.5%.  

At  December 31,  2019,  the  accrued  pension  and  postretirement  liability  recorded  in  the  consolidated  balance 
sheet was comprised of a pension liability of $2.6 million and a liability for postretirement benefits in the amount of $0.6 
million.  The  current  portion  of  postretirement  liability  of  $0.1  million  is  included  in  other  current  liabilities  on  the 
consolidated  balance  sheet.    At  December 31,  2018,  the  pension  asset  and  postretirement  liability  recorded  in  the 
consolidated balance sheet was comprised of a pension asset of $8.5 million and a liability for postretirement benefits in 
the  amount of $0.8  million. The  current  portion of postretirement  liability  of $0.3  million  is  included  in other  current 
liabilities on the consolidated balance sheet. 

11.         Defined Contribution Plan 

We  sponsor  a  defined  contribution  plan  that  qualifies  under  Section 401(k) of  the  IRC  to  provide  retirement 
benefits  to  substantially  all  of  our  employees.  As  allowed  under  Section 401(k),  the  plan  provides  tax-deferred  salary 
deductions for eligible employees. Our matching contributions to the plan for the years ended December 31, 2019, 2018 
and 2017 were $6.0 million, $6.8 million and $6.0 million, respectively. 

In 2017, in connection with the Pension Plan freeze, the Company amended its 401(k) plan to permit employer 
discretionary  nonelective  contributions  to  eligible  participants.  For  the  2019  plan  year,  the  Company  approved  a 
discretionary  nonelective  contribution  in  an  amount  equal  to  2%  of  participant’s  eligible  compensation.  These 
contributions,  which  were  expensed  during  2019,  totaled  $2.6  million  and  will  be  funded  and  allocated  to  participant 
accounts during the first quarter of 2020.  For the 2017 plan year, the Company approved a discretionary nonelective 
contribution  in  an  amount  equal  to  4%  of  such  participant’s  eligible  compensation.  These  contributions,  which  were 
expensed over the service period in 2017, totaled $5.5 million and were funded and allocated to participant accounts during 
the first quarter of 2018. 

12.         Stockholders’ Equity 

Earnings per Share 

For the years ended December 31, 2019, 2018 and 2017, earnings per share were computed as follows: 

2019 

2018 

2017 

Net income attributable to Waddell & Reed Financial, Inc.  . . . . . . . . . . . . . . . . .    $ 

(in thousands, except for per share amounts) 
 141,279 

 183,588  

 114,992  

Weighted average shares outstanding, basic and diluted . . . . . . . . . . . . . . . . . . . .   

 73,299  

 80,468  

 83,573 

Earnings per share, basic and diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 

 1.57  

 2.28  

 1.69 

Dividends 

The Board of Directors declared dividends on our Class A common stock of $1.00 per share, $1.00 per share and 
$1.63 per share for the years ended December 31, 2019, 2018 and 2017, respectively. During the fourth quarter of 2019, 
the  Board  of  Directors  declared  a  quarterly  dividend  on  our  Class  A  common  stock  of  $0.25  per  share  payable  on 
February 3,  2020  to  stockholders  of  record  as  of  January 13,  2020.  As  of  December 31,  2019  and  2018,  other  current 
liabilities included $17.2 million and $19.2 million, respectively, for dividends payable to stockholders. 

Common Stock Repurchases 

The Board of Directors has authorized the repurchase of our Class A common stock in the open market and/or 
private purchases. The acquired shares may be used for corporate purposes, including issuing shares to employees in our 
share-based compensation programs. There were 9,164,564 shares, 6,963,269 shares and 1,842,337 shares repurchased in  

84 

 
     
     
     
 
 
 
 
 
 
 
  
 
 
 
 
 
 
the open market or privately during the years ended December 31, 2019, 2018 and 2017, respectively. The repurchased 
shares include 548,132 shares, 729,882 shares and 402,337 shares repurchased from employees who tendered shares to 
cover their income tax withholdings with respect to vesting of stock awards during the years ended December 31, 2019, 
2018 and 2017, respectively. 

Accumulated Other Comprehensive Loss 

The following tables summarize other comprehensive income (loss) activity for the years ended December 31, 

2019 and 2018. 

Year ended December 31, 2019 

securities 

Unrealized 
gains (losses) on  
  AFS investment  

Postretirement  
benefits 
unrealized 
      gains (losses)       
(in thousands) 

Total 
accumulated 
other 
comprehensive 
income (loss) 

Balance at December 31, 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 
Other comprehensive income (loss) before reclassification . . . . . . . . . .   
Amount reclassified from accumulated other comprehensive income  .   
Net current period other comprehensive income (loss)  . . . . . . . . . . . . .   
Balance at December 31, 2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 

 (797) 
 3,496   
 (178)  
 3,318  
 2,521   

 1,128  
 (36)  
 (379)  
 (415)  
 713   

 331 
 3,460 
 (557)
 2,903 
 3,234 

Year ended December 31, 2018 

securities 

Unrealized 
gains (losses) on  
  AFS investment  

Postretirement  
benefits 
unrealized 
      gains (losses)       
(in thousands) 

Balance at December 31, 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 
Amount reclassified to retained earnings for ASUs adopted in 2018 . .   
Other comprehensive (loss) income before reclassification . . . . . . . . . .    
Amount reclassified from accumulated other comprehensive 
income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Net current period other comprehensive (loss) income  . . . . . . . . . . . . .    
Balance at December 31, 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 

 145  
 (955) 
 (360)  

 373   
 (942) 
 (797)  

 379  
 107  
 736   

 (94)  
 749   
 1,128   

Total 
accumulated 
other 
comprehensive 
income (loss) 

 524 
 (848)
 376 

 279 
 (193)
 331 

Reclassifications  from  accumulated  other  comprehensive  income  (loss)  and  included  in  net  income  are 

summarized in the tables that follow: 

For the year ended December 31, 2019   

Tax 

      Pre-tax 

      expense        Net of tax 

      Statement of income line item 

(in thousands) 

Reclassifications included in net income: 

Gains on available for sale debt securities . . . . .    $ 
Amortization of postretirement benefits . . . . . . .   
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 

 234   
 495   
 729   

 (56)  
 (116)  
 (172)  

 178    Investment and other income 
 379    Compensation and benefits 
 557  

85 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
  For the year ended December 31, 2018 

Tax 
(expense)   

     Pre-tax 

      benefit 
(in thousands) 

     Net of tax      

Statement of income 
 line item or retained earnings 

Reclassifications included in net income or 
retained earnings for ASUs adopted in 2018: 

Sponsored funds investment gains  . . . . . . . . .    $   1,295   
 (489)   
Losses on available for sale debt securities  . .   

 (340)  
 116   

 955    Retained earnings 
 (373)   Investment and other income (loss)

Amortization of postretirement benefits . . . . .   
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 

 122   
 928   

 (135)  
 (359)  

 (13)  
 569  

Compensation and benefits and 
retained earnings 

13.         Share-Based Compensation 

The Company’s 1998 Stock Incentive Plan, as amended and restated (the “SI Plan”) allows us to grant equity 
compensation awards, including nonvested stock, as part of our overall compensation program to attract and retain key 
personnel and encourage a greater personal financial investment in the Company, thereby promoting the long-term growth 
of the Company. A maximum of 35.6 million shares of common stock are authorized for issuance under the SI Plan and 
as of December 31, 2019, 1,448,959 shares of common stock were available for issuance under the SI Plan.  In addition, 
we may make incentive payments under the Company Executive Incentive Plan, as amended and restated (the “EIP”) in 
the form of cash, nonvested stock or a combination thereof. Incentive awards paid under the EIP in the form of nonvested 
stock are issued out of shares reserved for issuance under the SI Plan. Generally, shares of common stock subject to an 
award that expires or is cancelled, forfeited, exchanged, settled in cash or is terminated will again be available for awards 
under the SI Plan. 

Nonvested  stock  awards  are  valued  on  the  date  of  grant  and  have  no  purchase  price.    These  awards  have 
historically vested over four years in 33 1/3% increments on the second, third and fourth anniversaries of the grant date; 
however, awards granted on or after December 31, 2016 vest in 25% increments beginning on the first anniversary of the 
grant date. The Company has issued nonvested stock awards to non-employee directors. These awards generally have the 
same  terms  as  awards  issued  to  employees,  except  awards  granted  on  or  after  January 2,  2017  fully  vest  on  the  first 
anniversary of the grant date.  

Beginning  in  2017,  the  Company  established  a  Cash  Settled  RSU  Plan  (the  “RSU  Plan”),  which  allows  the 
Company  to  grant  cash-settled  restricted  stock  units  (“RSU”)  to  attract  and  retain  key  personnel  and  enable  them  to 
participate in the long-term growth of the Company. Unvested RSUs have no purchase price and vest in 25% increments 
over four years, beginning on the first anniversary of the grant date.  On the vesting date, RSU holders receive a lump sum 
cash payment equal to the fair market value of one share of the Company’s common stock, par value $0.01, for each RSU 
that has vested, subject to applicable tax withholdings. We treat RSUs as liability-classified awards and, therefore, account 
for them at fair value based on the closing price of our common stock on the reporting date, which results in variable 
compensation expense over the vesting period.      

Nonvested shares and nonvested RSU’s are forfeited upon the termination of employment with or service to the 
Company, as applicable, or service on the Board of Directors, dependent upon the circumstances of termination. Except 
for restrictions placed on the transferability of nonvested shares, holders of nonvested shares have full stockholders’ rights 
during the term of restriction, including voting rights and the rights to receive cash dividends.  Since nonvested RSUs are 
not shares of Company stock, holders of nonvested RSUs  are not entitled to voting rights but are entitled to dividend 
equivalent payments for each RSU equal to the dividend paid on one share of our common stock. 

86 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
  
  
 
 
A summary of nonvested share activity and related fair value for the year ended December 31, 2019 follows: 

      Weighted 
  Average 
  Grant Date 
  Stock Shares   Fair Value 
 4,093,760   $   22.79 
Nonvested at December 31, 2018  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
 17.65 
Granted  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
 1,433,673  
 25.52 
Vested  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      (1,672,676)  
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
 21.27 
 (212,772)  
 3,641,985   $   19.60 
Nonvested at December 31, 2019  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

Nonvested 

A summary of nonvested RSU activity for the year ended December 31, 2019 follows: 

Nonvested at December 31, 2018  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Granted  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Vested  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Nonvested at December 31, 2019  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

  Cash-Settled Units 
 1,762,060 
 1,228,904 
 (497,092)
 (118,272)
 2,375,600 

Nonvested 

For the years ended December 31, 2019, 2018 and 2017, compensation expense related to nonvested shares and 

nonvested RSUs totaled $46.6 million, $51.6 million and $57.7 million, respectively.  

The deferred income tax benefit from the compensation expense related to nonvested stock and nonvested RSUs 
was $11.1 million, $11.9 million and $13.6 million for the years ended December 31, 2019, 2018 and 2017, respectively. 
These benefits will be recognized upon vesting and may increase or decrease depending on the fair value of the shares on 
the date of vesting. As of December 31, 2019, the remaining unamortized expense related to nonvested stock of $46.5 
million is expected to be recognized over a weighted average period of 2.1 years. 

The total fair value of shares vested (at vest date) during the years ended December 31, 2019, 2018 and 2017, 
was $29.1 million, $41.0 million and $20.8 million, respectively. The Company withholds a portion of each employee’s 
vested shares to satisfy income tax withholding obligations of the Company with respect to vesting of the shares. 

14.         Uniform Net Capital Rule Requirements 

Two of our subsidiaries, W&R and IDI are registered broker-dealers and members of FINRA. Broker-dealers are 
subject to the SEC’s Uniform Net Capital Rule (Rule 15c3-1), which requires the maintenance of minimum net capital 
and  requires  that  the  ratio  of  aggregate  indebtedness  to  net  capital,  both  as  defined,  shall  not  exceed  15.0  to  1.0.  The 
primary difference between net capital and stockholders’ equity is the non-allowable assets that are excluded from net 
capital. 

A  broker-dealer  may  elect  not  to  be  subject  to  the  Aggregate  Indebtedness  Standard  of  paragraph (a)(1)(i) of 
Rule 15c3-1, in which case net capital must exceed the greater of $250 thousand or 2% of aggregate debit items computed 
in accordance with the Formula for Determination of Reserve Requirements for broker-dealers. W&R made this election 
and thus is not subject to the aggregate indebtedness ratio as of December 31, 2019 or 2018. 

87 

 
     
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
Net  capital  and  aggregated  indebtedness  information  for  our  broker-dealer  subsidiaries  is  presented  in  the 

following table as of December 31, 2019 and 2018: 

2019 

2018 

Net capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $ 
Required capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Excess of required capital . . . . . . . . . . . . . . . . . . . . . . . . . . .     $ 
Ratio of aggregate indebtedness to net capital  . . . . . . . . . .    

 60,758  
 250   
 60,508   
Not 
  applicable   

W&R 

15.         Leases 

      W&R 

(in thousands) 
IDI 
20,217  
1,909   
18,308   

 57,109  
 250   
 56,859   
Not 
applicable  

1.42 to 1.0  

IDI 
25,688 
1,336 
24,352 

0.78 to 1.0 

The Company has operating and finance leases for corporate office space and equipment. 

The components of lease expense were as follows: 

  For the Year Ended 
      December 31, 2019 

(in thousands) 

Operating Lease Cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 

 17,574 

Finance Lease Cost: 

Amortization of ROU assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 
Interest on lease liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 

 283 
 27 
 310 

Supplemental cash flow information related to leases was as follows: 

  For the Year Ended 
      December 31, 2019 

(in thousands) 

Cash paid for amounts included in the measurement of lease liabilities: 

Operating cash flows from operating leases . . . . . . . . . . . . . . . . . . . . . . . . .    $ 
Operating cash flows from finance leases  . . . . . . . . . . . . . . . . . . . . . . . . . .   
Financing cash flows from finance leases  . . . . . . . . . . . . . . . . . . . . . . . . . .   

ROU assets obtained in exchange for lease obligations: 

Operating leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Finance leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 16,520 
 27 
 290 

 39,580 
 40 

88 

 
 
 
 
 
 
     
     
     
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
  
 
 
 
 
 
 
 
 
 
Supplemental balance sheet information related to leases was as follows: 

December 31, 2019 
(in thousands, 
except lease term 
and discount rate) 

Operating Leases: 

Operating lease ROU assets (Other non-current assets) . . . . . . . . . . . . . .    $ 

 23,457 

Other current liabilities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 
Other non-current liabilities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

Total operating lease liabilities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 

 10,479 
 14,694 
 25,173 

Finance Leases: 

Property and equipment, gross . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 
Accumulated depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 

Other current liabilities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 
Other non-current liabilities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

Total finance lease liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 

Weighted average remaining lease term: 

Operating leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Finance leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

Weighted average discount rate: 

Operating leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Finance leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

Maturities of lease liabilities are as follows: 

 985 
 (737)
 248 

 203 
 55 
 258 

4 years 
1 year 

4.32% 
6.00% 

Operating 
Leases 

Finance 
Leases 

(in thousands) 

Year ended December 31, 

2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 
2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
2023 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
2024 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total lease payments . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Less imputed interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 

 11,346  
 6,691  
 2,178   
 2,090   
 2,090  
 2,613   
 27,008   
 (1,835)  
 25,173   

208 
47 
9 
—  
—  
—  
264 
(6)
258 

89 

 
 
 
 
 
 
 
 
     
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
     
 
 
 
 
  
 
 
  
  
 
  
  
 
 
The adoption of ASU-2016-02 using the effective date as the date of initial application requires the inclusion of 

the disclosures for periods prior to adoption, which are included below.  

Minimum future rental commitments as of December 31, 2018 for all non-cancelable operating leases were as 

follows: 

Year 

2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
2023 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

     Commitments 
(in thousands) 
 16,488 
 9,797 
 5,757 
 2,913 
 2,320 
 5,161 
 42,436 

  $ 

Rent expense was $22.7 million and $24.5 million for the years ended December 31, 2018 and 2017, respectively. 

As of December 31, 2018, we had property and equipment under capital leases with a cost of $1.6 million and 

accumulated depreciation of $1.1 million. 

16.         Related Party Transactions 

We earn investment management fee revenues from the Funds and IGI Funds (prior to their liquidation in 2018) 
for which we act as an investment adviser, pursuant to an investment management agreement with each Fund. In addition, 
we have agreements with the Funds pursuant to Rule 12b-1 under the ICA for which distribution and service fees are 
collected from the Funds for distribution of mutual fund shares, for costs such as advertising and commissions paid to 
broker-dealers, and for providing ongoing services to shareholders of the Funds and/or maintaining shareholder accounts. 
We  also  earn  service  fee  revenues  by  providing  various  services  to  the  Funds  and  their  shareholders  pursuant  to  a 
shareholder servicing agreement with each Fund (except Ivy VIP) and an accounting service agreement with each Fund. 
Certain of our officers and directors are also officers and/or trustees for the various Funds for which we act as an investment 
adviser.  These  agreements  are  approved  or  renewed  on  an  annual  basis  by  each  Fund’s  board  of  trustees,  including  a 
majority of the disinterested members. 

Revenues for services provided or related to the Funds and IGI Funds for the years ended December 31, 2019, 

2018 and 2017 are as follows: 

Investment management fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 
Rule 12b-1 service and distribution fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Shareholder service fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

Total revenues  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 

2019 

 430,028  
 121,603   
 93,335   
 644,966   

2018 
(in thousands) 
 486,581  
 141,220   
 102,385   
 730,186   

2017 

 508,035 
 159,873 
 106,595 
 774,503 

Included in Funds and separate accounts receivable at December 31, 2019 and 2018 are receivables due from the 

Funds of $12.8 and $14.6 million, respectively. 

17.         Contingencies 

The Company is involved from time to time in various legal proceedings, regulatory investigations and claims 
incident to the normal conduct of business, which may include proceedings that are specific to us and others generally 
applicable to business practices within the industries in which we operate. A substantial legal liability or a significant 
regulatory  action  against  us  could  have  an  adverse  effect  on  our  business,  financial  condition  and  on  the  results  of 
operations in a particular quarter or year. 

The  Company  establishes  reserves  for  litigation  and  similar  matters  when  those  matters  present  material  loss 
contingencies that management determines to be both probable and reasonably estimable in accordance with ASC 450, 
“Contingencies.” These amounts are not reduced by amounts that may be recovered under insurance or claims against 

90 

 
 
 
  
  
  
 
  
 
 
 
     
     
     
 
 
  
  
 
 
third parties, but undiscounted receivables from insurers or other third parties may be accrued separately. The Company 
regularly revises such accruals in light of new information. The Company discloses the nature of the contingency when 
management believes it is reasonably possible the outcome may be significant to the Company’s consolidated financial 
statements and, where feasible, an estimate of the possible loss. For purposes of our litigation contingency disclosures, 
“significant” includes material matters as well as other items that management believes should be disclosed. Management’s 
judgment is required related to contingent liabilities because the outcomes are difficult to predict. 

18.         Concentrations of Risk 

Financial instruments that potentially subject the Company to concentrations of credit risk consist primarily of 
cash and cash equivalents held.  The Company maintains cash and cash equivalents with various financial institutions.  
Cash deposits maintained at financial institutions may exceed the federally insured limit. 

Our investments in sponsored funds and other corporate investments expose us to market risk. The underlying 
holdings of our AUM are also subject to market risk, which may arise from changes in equity prices, credit ratings, foreign 
currency exchange rates, and interest rates. 

19.         Selected Quarterly Information (Unaudited) 

Quarter 

First 

      Second 

      Third 

      Fourth 

(in thousands) 

2019 

Total revenues  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  259,410   
Net income attributable to Waddell & Reed Financial, Inc.   . . . . . . .    $   32,053   
 0.42   
Net income per share, basic and diluted . . . . . . . . . . . . . . . . . . . . . . . .    $ 

 270,154   
 33,948   
 0.45   

 270,680   
 33,054   
 0.46   

 270,071 
 15,936 
 0.23 

2018 

Total revenues  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  297,615   
Net income attributable to Waddell & Reed Financial, Inc.   . . . . . . .    $   46,337   
 0.56   
Net income per share, basic and diluted . . . . . . . . . . . . . . . . . . . . . . . .    $ 

 295,338   
 44,478   
 0.55   

 295,118   
 46,305   
 0.58   

 272,230 
 46,468 
 0.60 

Quarter 

First 

      Second 

      Third 

      Fourth 

(in thousands) 

91 

 
 
 
     
 
 
 
   
 
 
 
 
 
 
 
 
 
 
     
 
 
 
   
 
 
 
 
 
 
 
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WADDELL & REED FINANCIAL, INC.2201920182017Operating Income146222220Net Income115184141Net Income Per Diluted Share$1.57$2.28$1.69Adjusted Net Income Per Share1$1.87$2.23$1.691Represents a non-GAAP financial measure. See “Non-GAAP Financial Measures” in the Company's Annual Report on Form 10-K for a reconciliation to GAAP.FINANCIAL HIGHLIGHTS (DOLLARS IN MILLIONS, EXCEPT PER SHARE DATA)OUR BUSINESS MODELOUR DIVERSIFIED FINANCIAL SERVICES COMPANY is built on a distinct business model with two differentiated brands, individually focused on skilled asset management and personalized wealth management services, both offering exceptional client support. At our foundation is a values-based, purpose-driven company culture focused on innovation and growth. Our brands include:• An active asset manager known for global investing strategies that help investors best  meet their long-term goals.• Centered on a collaborative investment  process that values deep fundamental  research and risk management.• A comprehensive distribution team that supports advisors and our retail and institutional clients.ASSET MANAGER• National network of independent financial advisors.• Personalized, holistic financial planning services for individuals, families and businesses.• Comprehensive and diverse product offering, including  advisory services, full-service brokerage, retirement plans and investment and insurance products. WEALTH MANAGERASSETS UNDER ADMINISTRATION $ IN BILLIONS$0$10$20$30$40$50$60$70$80$90Non-advisoryAdvisory201920182017$35$30$33$22$21$27ASSETS UNDER MANAGEMENT $ IN BILLIONS$0$10$20$30$40$50$60$70$80$90201920182017$81$66$702019 ANNUAL REPORTCORPORATE INFORMATIONAnnual Meeting of StockholdersApril 29, 2020, 10:00 a.m. Corporate HeadquartersWaddell & Reed Financial, Inc. 6300 Lamar Avenue Overland Park, KS 66202NYSE ListingClass A Common Stock Stock Symbol: WDRIndependent AuditorsKPMG LLP 1000 Walnut, Suite 1100 Kansas City, MO 64106Transfer Agent and Registrar Computershare Trust Company, N.A. P.O. Box 505000 Louisville, KY 40233-5000 Toll Free Number: 877.498.8861 Hearing Impaired: 800.952.9245 www.computershare.comMutual Fund InformationFor information regarding our mutual  funds, please call 888.WADDELL or visit  www.waddell.com or www.ivyinvestments.comInstitutional Marketing InformationFor information regarding institutional  marketing, please call 877.887.0867 or visit   www.institutional.ivyinvestments.comDividend ReinvestmentWaddell & Reed Financial, Inc. maintains a dividend reinvestment plan for all holders of its common stock. Under the plan, stockholders may reinvest all or part of their dividends in additional shares of common stock. Participation is entirely voluntary. More information on the plan can be obtained from our Transfer Agent.Stockholder InquiriesFor information regarding Waddell & Reed Financial, Inc. stock, please call the Investor Relations office at 800.532.2757 or visit www.ir.waddell.com 2888_Cover.indd   22888_Cover.indd   22/14/20   11:41 PM2/14/20   11:41 PM2019 ANNUAL REPORTSTRONG FOUNDATIONon aWADDELL & REED FINANCIAL, INC.   ANN-CORP-2019/44384 (02/20)waddell.comWADDELL & REED FINANCIAL, INC. 2019 ANNUAL REPORT2888_Cover.indd   12888_Cover.indd   12/14/20   11:40 PM2/14/20   11:40 PM