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WD-40 Company

wdfc · NASDAQ Basic Materials
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Ticker wdfc
Exchange NASDAQ
Sector Basic Materials
Industry Chemicals - Specialty
Employees 201-500
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FY2016 Annual Report · WD-40 Company
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www.wd40company.com

WD-40 Company

1061 Cudahy Place

San Diego, CA 92110

619-275-1400

NOTE TO PRINTER: We don’t have an accurate 
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perfect binding, please use the provided spine type 
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What is
our Why

and how do we do it?

Page 1 of file: Front Outside Cover

Page 2 of file: Inside Front Cover

Page 3 of file: Inside Back Cover

2016 annual report

Page 4 of file: Outside Back Cover

Page 5 of file: Spine Treatment

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INDEPENDENT ACCOUNTANTS

PricewaterhouseCoopers LLP

San Diego, California

TRANSFER AGENT

Computershare 

P.O. Box 30170

contact

ANNUAL MEETING

College Station, TX 77842-3170

Phone: +1-312-588-4180

https://www-us.computershare.com/investor/

December 13, 2016, 2:00 PM

Joan B. Kroc Institute for Peace & Justice

University of San Diego

5998 Alcala Park

San Diego, California 92110

GLOBAL CORPORATE HEADQUARTERS

Wendy D. Kelley

Director, Investor Relations and 

Corporate Communications

Phone: +1-619-275-9304

investorrelations@wd40.com

WD-40 Company

1061 Cudahy Place

San Diego, California 92110

Phone: +1-619-275-1400

OPERATING SUBSIDIARIES

WD-40 Company Ltd.

Milton Keynes, United Kingdom

WD-40 Company (Canada) Ltd.

Etobicoke, Canada

WD-40 Company (Australia) Pty. Ltd.

Epping, Australia

Wu Di (Shanghai) Industrial Co., Ltd.

Shanghai, China

WD-40 Company (Malaysia) SDN. BHD.

Selangor, Malaysia

STOCK INFORMATION

The common stock of the Company is traded 

on the NASDAQ® Global Select Market under 

the symbol “WDFC.” The Company’s publicly 

filed reports, including financial statements and 

supporting exhibits, are available on the Securities 

and Exchange Commission’s EDGAR system, on 

the Company’s website at www.wd40company.

com, or by writing to the Corporate Secretary, 

WD-40 Company, P.O. Box 80607, San Diego, 

California 92138-0607

LEGAL DISCLAIMERS

This annual report contains “forward-looking 

statements” within the meaning of the Private 

Securities Litigation Reform Act of 1995. 

Such statements reflect management’s 

current expectations for the Company’s future 

performance but are subject to risks, uncertainties 

and assumptions that could cause actual results 

to differ materially from those anticipated in or 

implied by the forward-looking statements.

The Company’s expectations, beliefs and 

projections are expressed in good faith but there 

can be no assurance that they will be achieved or 

accomplished. Our forward-looking statements 

are generally identified with words such as 

“believe,” “expect,” “intend,” “plan,” “could,” 

“may” and similar expressions. Actual events or 

results can differ materially from those expressed 

or implied. Please refer to the information set forth 

under the captions “Risk Factors” and “Forward-

Looking Statements” in our Annual Report on 

Form 10-K for the year ended August 31, 2016 

and other reports and documents that we file from 

time to time with the Securities and Exchange 

Commission for some of the factors that may 

cause actual results to differ materially from the 

forward-looking statements. Except as required 

by law, we undertake no obligation to update any 

forward-looking statement.

Copyrighted © 2016 WD-40 Company.  

All rights reserved. WD-40®, 3-IN-ONE®, GT85®,  

WD-40 EZ-REACH Flexible Straw, Solvol®, Lava®, 

X-14®, 2000 Flushes®, Carpet Fresh®, Spot Shot®, 

1001® and no vac® are registered trademarks of 

WD-40 Company.

Corporate information as of October 15, 2016

Vice President, Business Unit Finance

INVESTOR RELATIONS

CORPORATE INFORMATION

Peter D. Bewley

Governance Committee Chair

Former Senior Vice President,

General Counsel and Corporate Secretary

Former Executive Vice President and CFO

BOARD OF DIRECTORS

Neal E. Schmale

Chairman of the Board

Former President and COO

Sempra Energy

Giles H. Bateman

Former CFO and Director

Price Club

The Clorox Company

Daniel T. Carter

Audit Committee Chair

BevMo! Inc.

Melissa Claassen

Adidas Group

Richard A. Collato

Former President and CEO

YMCA of San Diego County

Mario L. Crivello

Investor

Linda A. Lang

Finance Committee Chair

Former Chairman and CEO

Jack in the Box, Inc.

Daniel E. Pittard

Former President and CEO

Rubio’s Restaurants Inc.

President and Chief Executive Officer

Garry O. Ridge

WD-40 Company

Gregory A. Sandfort

Compensation Committee Chair

Chief Executive Officer

Tractor Supply Company

EXECUTIVE OFFICERS

Garry O. Ridge

President and Chief Executive Officer

Richard T. Clampitt

Vice President, General Counsel and 

Corporate Secretary

Michael L. Freeman

Division President, Americas

Geoffrey J. Holdsworth

Managing Director, Asia-Pacific

William B. Noble

Managing Director, EMEA

Jay W. Rembolt

Chief Financial Officer

Stanley A. Sewitch

Vice President, Finance, Treasurer and  

Vice President, Global Organization Development

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“ People don’t buy what you do, they buy why you do it.
  And what you do simply proves what you believe.”

  Simon Sinek, Optimist and Bestselling Author of “Start With Why” and “Leaders Eat Last”

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At WD-40 Company, we know that purpose mobilizes people in a way that 

pursuing profits alone never will. That’s why purpose-driven organizations 

are often more successful than their counterparts. Recent research shows 

that organizations fueled by purpose and passion have outperformed the 

S&P 500 index by 14 times over a period of 15 years.1

The blue and yellow can with the little red top has been leaving end-users 

with positive lasting memories for more than 60 years. Sometime during 
that journey WD-40 Company’s purpose – why we do what we do – became 
clear: We exist to create positive lasting memories in everything we do. 

We solve problems. We make things work smoothly. We create opportunities.

This clear sense of why inspires how we do what we do: We create positive 
lasting memories by cultivating a tribal culture of learning and teaching 

which produces a highly engaged workforce who live our company’s values 

every day.

Our why and our how ultimately determine what we do: We deliver unique, 
high-value and easy to use solutions for a wide variety of maintenance needs 

in workshops, factories and homes. We market and distribute our brands 

across multiple trade channels in countries all over the world.

Together, our why, how and what have helped us reach new levels of 
success in fiscal year 2016, and they continue to set WD-40 Company 

apart from other companies in the industry.

Garry Ridge
President and Chief Executive Officer

1 Sisodia, Rajendra and Sheth, Jagdish N., Firms of Endearment: How World Class Companies Profit from Passion and Purpose

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“Imagine a world where nearly everyone wakes up each day inspired to go to work, feels safe while 
they are there, and returns home at the end of the day fulfilled by the work they do – feeling that 
they have contributed to something greater than themselves. This is the world we envision.”

– Simon Sinek

Dear Stockholders,

In recent years, a flurry of research has confirmed the belief that 
purpose is directly linked to stockholder value, with study after 
study concluding that purpose-driven organizations outperform their 
counterparts on virtually every metric that matters. Here at WD-40 
Company we have experienced this effect firsthand, with stockholder 
value increasing over 200% over the past 10 years.

The connection between purpose and profits came into sharper focus 
for me last November, when I met optimist and bestselling author, 
Simon Sinek. Simon and I first met as co-panelists at a leadership 
summit. As I listened to him speak, something became very clear 
to me. In a single sentence, he succinctly articulated what WD-40 
Company has believed all along: people don’t buy what you do, they 
buy why you do it.

For WD-40 Company, this means that people aren’t buying the first 
lubricant they find on the shelf. Instead, they’re buying the blue and 
yellow can with the little red top because it solves problems in their 
workplaces and homes. It makes them into heroes in the eyes of their 
loved ones. It rarely lets them down. They’re buying the blue and 
yellow can with the little red top because it creates positive lasting 
memories, solves problems, and makes things work smoothly.

This loyalty to our brands, when coupled with our commitment to 
sustaining the WD-40 Company economy, has led to a 14% compound 
annual growth rate (CAGR) over the last 18 years. Put simply, this means 
that $100 invested in 1998 would be worth about $993 today, based on the 
closing price of $118.45 on August 31, 2016, the last day of our fiscal year.

Speaking of fiscal year 2016, it was a year filled with complexity, 
volatility and uncertainty around the world. As a global company with 
more than half of our revenues generated outside the U.S., we are 
exposed to the effect of changing foreign currency exchange rates, 
geopolitical unrest and economic fluctuations. All these factors were 
in play in fiscal year 2016, and WD-40 Company experienced their 
impacts across many parts of the business. In particular, we felt the 
negative effects of foreign currency exchange rates, overall weakness 
in oil-based economies, and greater uncertainty following the U.K.’s 
vote to exit the European Union.

Against that backdrop, I’m proud to say we showed once again that 
we sail well on rough seas as well as calm waters. Although our net 
sales were constrained to 1% growth, our net income and our diluted 
earnings per share reached record levels for the company.

2 

2016 WD-40 Company Annual Report

Our successes in fiscal year 2016 were many. WD-40 EZ-Reach Flexible 
Straw™, which launched at the end of fiscal year 2015, continued to 
gain momentum in the Americas. Sales of WD-40 Specialist® grew all 
around the globe, and our flagship product, WD-40 Multi-Use Product, 
continued to gain traction in new and existing markets worldwide. These 
accomplishments demonstrate that no matter what the macroeconomic 
conditions, as long as we stay focused and continue to execute against 
our strategic initiatives, we will see growth ahead of us.

Strategic Initiative #1: Grow WD-40 Multi-Use Product

As always, our most important strategic initiative is to take the blue 
and yellow can with the little red top to more places, for more uses, by 
more people, more frequently. In fiscal year 2016, net sales of WD-40 
Multi-Use Product increased 1% over last year.

Our goal is to grow WD-40 Multi-Use Product to approximately $600 
million by the end of fiscal year 2025. We’ll advance towards this goal 
in fiscal year 2017 by continuing to drive adoption of WD-40 EZ-Reach 
Flexible Straw in the Americas while expanding distribution into other 
geographies, starting with Australia in early 2017. In EMEA, we’ll 
increase the rate of converting European end-users from our classic blue 
and yellow can to our more innovative WD-40 Smart Straw® product. In 
Asia-Pacific, our focus will be on driving brand awareness, broadening 
our distribution channels and entering new markets. Together, these 
activities will continue to position WD-40 Multi-Use Product for growth.

Strategic Initiative #2: Grow the WD-40 Specialist Line

We are leveraging the power of the shield to develop new products and 
categories in specific geographies. This is the essence of the WD-40 
Specialist line, which has expanded to include various maintenance 
and repair products available in over 60 countries and territories 
around the globe. In fiscal year 2016, global sales of Specialist grew 
14% compared to last year, reaching $21.5 million.

Looking forward, in fiscal year 2017 in the U.S., we expect to 
introduce a new line of WD-40 Specialist industrial-strength cleaners 
and degreasers, as well as a full line of greases designed to simplify 
lubrication through superior performance. At the same time, we’ll 
continue to drive adoption of WD-40 Specialist Spray & Stay Gel 
Lubricant, which we launched in fiscal year 2016. Building on the 
success of WD-40 Motorbike in Europe, we plan to introduce in the 
U.S. a line of WD-40 Specialist Motorcycle products. By launching 
new Specialist categories like these and taking them to new markets 
around the world, we believe we can grow WD-40 Specialist to 
approximately $125 million in revenue by the end of fiscal year 2025.

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Strategic Initiative #3: Broaden Product and Revenue Base

Strategic Initiative #5: Operational Excellence

We continue to focus on broadening our product portfolio to derive 
revenue from new sources and brands. Over the last twelve months, 
we have made much progress in renovating older brands like 
3-IN-ONE®, and innovating with newer brands and product lines like 
WD-40 BIKE™ and GT85®. For example, in the U.S., we introduced 
3-IN-ONE Lock Dry Lube and we took WD-40 BIKE from specialty 
distribution to the same broad, multi-channel distribution network that 
supports our other maintenance products.

In fiscal year 2017, we plan to launch a new line of recreational vehicle 
products under the 3-IN-ONE brand, appealing to passionate hobbyists 
who enjoy creating positive lasting memories on the road as well as 
at home. As always, we’ll continue to develop or acquire maintenance 
products that fit with our existing product portfolio and distribution 
channels.

Strategic Initiative #4: Attract, Develop and Retain Outstanding 
Tribe Members

Our global tribe was 445 members strong at the end of fiscal year 2016. 
These exceptional people continue to set WD-40 Company apart from 
all others inside and outside of our industry. To sustain this position, 
we remain focused on building bench strength among our leaders and 
throughout the tribe, and ensuring a good match between our talent 
and the opportunities at hand and those that we see in our future.

With this in mind, I’m pleased to share that Mike Freeman, President 
of the Americas, will begin transitioning to the role of Chief Strategy 
Officer. In this role, Mike will focus on researching the consumer 
trends and behaviors that will shape our path over the next five to 
seven years. He will also focus on mentoring Steve Brass, who is 
moving from a leadership position in EMEA to the role of President of 
the Americas. Steve has been with WD-40 Company for 25 years, and 
brings a wealth of knowledge and experience to his new role. Steve 
and his family relocated to San Diego in September 2016.

In addition, our headquarters is preparing for a transition of its own. 
After over 44 years in the same space, we will be relocating our San 
Diego-based tribe members to an inviting, up-to-date building. This 
long-awaited opportunity to embed our culture in brick and mortar will 
foster greater collaboration, innovation and engagement for decades 
to come. We will be renovating our new building and plan to relocate 
there in July 2017.  In total, we will be making a capital investment of 
about $15 million during fiscal year 2017 related to our new building.

In line with our value of “Making it better than it is today,” we 
continue our pursuit of operational excellence across the business. 
This means staying focused on optimizing resources, systems and 
processes to drive greater efficiency. It also means meeting regulatory 
requirements, assuring product quality, and protecting our intellectual 
property. We made progress on all these fronts in fiscal year 2016. 
Most notably, in the U.S. we completed the transition to a lower volatile 
organic compounds (VOC) formula. In EMEA, we made successful 
distribution changes in Germany that position us well for the next 
fiscal year. We also made significant progress on and are nearing the 
completion of our implementation of an upgraded enterprise resource 
planning (ERP) system in our EMEA segment.

Looking Ahead

Last year in this letter I set out a bold goal for WD-40 Company – to 
double our revenue by the end of fiscal year 2025 by bringing our 
products to a bigger, broader global audience. One year into this 
ten-year journey, I’m optimistic that we can achieve this goal. Despite 
the headwinds we encountered this fiscal year, we strengthened our 
global platform for growth, broadened and deepened our distribution 
channels, and continued to innovate new products that will create 
positive lasting memories for current and future end-users.

I expect that we will continue to live in a world that is volatile, 
uncertain, complex and full of ambiguity. However, the tribe has never 
been more aligned and focused. We are clear about our purpose. We 
know why and how we do what we do, and our strategic drivers guide 
us in using our time, talent, treasure and technology wisely. In short, 
we stand ready to deliver on the confidence you, our stockholders, 
bestow upon us every day.

I look forward to updating you on our progress in the coming year and 
beyond.

Garry Ridge
President and Chief Executive Officer

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Why

We exist to create positive lasting memories in everything we do. 
We solve problems. We make things work smoothly. 
We create opportunities.

At WD-40 Company, we know from experience that purpose-driven organizations tend to 
outperform their competitors in any number of ways. The reason for this is simple. A company 
with a clear sense of why ignites the passion of its employees and inspires the trust of its 
customers. WD-40 Company has lived this truth throughout most of its history and the results 
speak for themselves: steadily higher profits, an engaged workforce, a loyal following, and one 
of the most recognizable brands in the world.

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THE AMERICAS

“During the 40 years I have served our tribe, I have 
accumulated many positive lasting memories. 
My positive lasting memory is one that gets 
reinforced quite often. When I hear people say 
that they just love WD-40, I feel immense pride 
personally and for all of our tribe members, past 
and present, that have contributed to creating our 
remarkable product and company.”

Bill Fantus, Managing Director, Trade Development 
Tribe member for 40 years

EUROPE, THE MIDDLE EAST,  
AFRICA & INDIA (“EMEA”)

“Toolbank has been distributing WD-40 Company products for over 18 
years and we recognize and appreciate the tremendous value in the brand. 
It is difficult to think of many other brands that have the instant, universal 
recognition and positive appreciation that you get when you think of 
WD-40 brands. We encourage all of our retailer customers, from whatever 
industry, to stock WD-40 Company products because the range is so 
memorable and to have a striking, prominent display will undoubtedly lead 
to additional sales. Additional sales create positive lasting memories for 
Toolbank, our retailer customers, and for WD-40 Company.”

Wayne Flory, Chief Executive Officer, Toolbank

ASIA-PACIFIC

“WD-40 Company has certainly given my family many joyful memories 
as my children grew up with WD-40 Company’s brands and now my 
grandchildren are learning about them too. I look forward to enjoying 
many more years of positive lasting memories with WD-40®”

CT Wong, Managing Director, Henry Chemical Co Ltd, Hong Kong

“四十年來,WD-40®一直為我和家人帶來許多快樂的回憶,它伴隨著我的孩子們成長,
現在我的孫子們也正在學習如何使用WD-40®了。放眼將來,我很期待能和WD-40®一
起創造更多美好的記憶”

王正道先生, 香港恒和化工有限公司董事经理。

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2016 WD-40 Company Annual Report  5

How

We create positive lasting memories by cultivating a tribal culture of 
learning and teaching which produces a highly engaged workforce 
who live our company’s values every day.

Our purpose comes to life through our tribe. Our culture of learning and teaching means we 
have a deep bench of leaders around the globe who can take the company into the future. 
Our highly engaged workforce creates value for our customers, partners and stockholders. 
And our values drive the day-to-day choices we make about how to allocate our time, talent, 
treasure and technology. This is how we do what we do, and it sets us apart from other 
companies in the industry.

Creating a Learning Environment
At WD-40 Company, we don’t see mistakes as career-damaging 
events – we see them as learning moments that help us grow. 
This company culture of learning and teaching is reinforced 
through formal programs such as Leadership Laboratory, which 
continues to develop the next generation of leaders in our 
organization. 234 tribe members have graduated from various 
levels of the program since its inception. What’s more, over 
200 employees of our global distribution partners in Asia and 
Central America have completed key parts of the program. We 
also have 24 tribe members who have been awarded Master 
of Science in Executive Leadership (MSEL) degrees from the 
University of San Diego. Building our organization’s bench 
strength through programs like these helps to ensure the 
readiness of our tribe to move into future leadership positions.

Engagement Matters
Our tribe members are passionate about our purpose and 
accountable for their results. They understand how their jobs 
contribute to our success, and they have the freedom to 
decide how to accomplish their goals. In fiscal year 2016, we 
administered our biennial employee engagement survey and 
our overall global employee engagement score remains at 94%. 
We cultivate high employee engagement by creating a culture 
based on care, candor, accountability and responsibility – 
guided by our values and nourished by learning. Our employee 
engagement score is a reflection of that way of life. It is truly all 
about the people at WD-40 Company.

Driven by Values
WD-40 Company’s values come to life in everything we do, 
whether it’s innovating a new product or serving a long-
time customer. We value: Doing the right thing. Creating 
positive lasting memories in all of our relationships. Making 
it better than it is today. Succeeding as a tribe while excelling 
as individuals. Owning it and passionately acting on it. 
Sustaining the WD-40 Company economy.

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Learning to Teach, Teaching to Learn

“We are a learning organization in every sense of the word, through 
every part of the organization. We challenge ourselves and each other 
to grow, learn and teach, at every level in every region. This gives 
us the leadership bench strength we need to grow and adapt to the 
world around us.”

Sara Simpson, Retail Marketing Manager, United Kingdom

96% of our tribe members 

respect their coaches.

A Tribe of Engagement

“Employee engagement is linked to virtually every metric 
that matters, from revenue growth to profitability to creation 
of stockholder value. Highly engaged employees are more 
innovative. They work harder. They support each other. They 
make better decisions. They excel individually and collectively. 
They make us successful.”

Massimo de Vigiliis, Business Developer Manager, Italy

98% of our tribe members 

love working for WD-40 Company.

Living Our Values

“Our values set the tribe free. With our purpose as our North Star 
and our values as our guide, we are empowered to do the right 
thing for each other and for our customers, every single day. And 
that means we’re doing the right thing for our stockholders.”

Cerene Chen, Brand Development Manager, Asia

99% of our tribe members 

believe their opinions and values are 
a good fit for the company culture.

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2016 WD-40 Company Annual Report  7

What

We deliver unique, high-value and easy-to-use solutions for a wide 
variety of maintenance needs in workshops, factories and homes. 
We market and distribute our brands across multiple trade channels 
in countries all over the world.

WD-40 Company’s what is the outcome of the actions we take to bring our purpose to life 
across 176 countries and 62 trade channels. We market and sell our maintenance products 
under the following brands and product lines: WD-40 Multi-Use Product, WD-40 Specialist, 
WD-40 BIKE, 3-IN-ONE and GT85. Our products are used in consumer and industrial markets 
ranging from aviation to home improvement – and everything in between. In addition to our 
maintenance products, we also sell homecare and cleaning products in various global locations.

At our core, we are a global marketing organization with a diversified distribution network. We use 
third parties to manufacture, package and deliver our products to customers all over the world. This 
approach lets us focus on what we do best: developing and selling high-quality products that 
solve problems in factories, workshops and homes around the world.

THE AMERICAS

EUROPE, THE MIDDLE EAST, 
AFRICA & INDIA

ASIA-PACIFIC

8 

2016 WD-40 Company Annual Report

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SPOTLIGHT ON: 
THE AMERICAS

“This is an enormously 
exciting time for the 
Americas. The many 
product innovations that 
we’ve launched over 
the past four years are 
beginning to transform 
the U.S. into a growth 
market and the long-
term prospects for Latin 
America are very strong. 
I’m thrilled to turn this 
growing business over 
to a person of Steve’s 
 caliber, and I look 
forward to watching 
him sustain and build 
the region’s success.”

Mike Freeman
Incumbent Division President, 
Americas

“Although each region 
has its unique character-
istics, we are all guided 
by the same strategy, 
vision and values, and 
I’m excited to bring my 
25 years of experience 
with WD-40 Company 
to the Americas. Mike’s 
impact on the region has 
been tremendous, and 
I’m fortunate to have his 
continued mentorship 
as the tribe and I make 
positive lasting memo-
ries with our customers 
and each other.”

Steve Brass
Incoming Division President, 
Americas

THE AMERICAS 2016 SNAPSHOT
$191.4 million in net sales, up 2% from 
2015, representing 50% of global sales

Record sales for WD-40 Multi-Use 
Product, WD-40 Specialist and 3-IN-ONE 

Launched and supported innovations including 
WD-40 EZ-Reach Flexible Straw, WD-40 Specialist 
Spray & Stay Gel and 3-IN-ONE Lock Dry Lube 

We once again delivered strong 
financial and operational results in 
an uncertain economic climate.

2017 Priorities
In 2017, we plan to fuel growth and provide greater value 
to our customers and end-users by launching new product 
innovations, embedding innovation into existing channels as 
broadly and deeply as we can, expanding category leadership 
efforts and continuing to increase long-term Latin America 
distribution. We will also continue to meet changing regulatory 

requirements in the U.S. and elsewhere. Perhaps most 
importantly, we will ensure a smooth leadership transition as 
Steve Brass assumes leadership for the Americas from Mike 
Freeman, who will be taking on the role of chief strategy officer 
for WD-40 Company.

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2016 WD-40 Company Annual Report  9

SPOTLIGHT ON: EMEA
EUROPE, THE MIDDLE EAST, AFRICA & INDIA

“The EMEA business is highly complex – many markets, 
many cultures, many currencies, and many stages of 
development. Despite this complexity, we delivered 7% 
revenue growth in our functional currency, the pound 
sterling, as well as record EBITDA growth by staying 
true to our brand, our values and our strategic initia-
tives. We’re particularly pleased with our performance 
in France, the Netherlands, and Germany. That said, we 
experienced overall revenue declines in EMEA in U.S. 
dollars due to the negative impacts of foreign currency 
exchange rates as well as unstable market conditions 
in some geographies. As we look ahead, we continue to 
focus on creating positive lasting memories in everything 
we do and we see great growth prospects in the future.”

Bill Noble
Managing Director, EMEA

EMEA 2016 SNAPSHOT
$135.2 million in net sales, down 1% 
from 2015, representing 36% of global sales

Seamlessly implemented succession 
plans in conjunction with Steve Brass’s 
move to the Americas

Neared the completion of our implementation 
of a next-generation ERP system

We delivered profitable 
growth while building our 
leadership bench.

2017 Priorities
Our goals are to sell more WD-40 Multi-Use Product by 
increasing the penetration of WD-40 Smart Straw; to grow 
the market for WD-40 Specialist, particularly in franchise 
workshops; and to attract new end-users with WD-40 BIKE and 

WD-40 Specialist Motorbike. At the same time, we will capitalize 
on the fast-growing Do-It-Yourself (DIY) business in Germany, 
which is the second-largest DIY market in the world, as well as 
increasing distribution in discount stores in the U.K.

10 

2016 WD-40 Company Annual Report

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“In 2016, Asia-Pacific delivered EBITDA growth in the 
face of economic and political uncertainty throughout 
parts of the region, as well as pricing pressure from the 
strengthening of the dollar. Despite these challenges, we 
remain positioned for growth over the long-term. We’re 
creating awareness of WD-40 Multi-Use Product and 
WD-40 Specialist in new markets, deepening our brand 
presence in existing markets, and creating positive 
lasting memories for new and current customers alike. 
The growth opportunity for Asia-Pacific continues to 
be huge, and that’s what is most exciting for our tribe 
members here.”

Geoff Holdsworth
Managing Director, Asia-Pacific

SPOTLIGHT ON:
ASIA-PACIFIC

ASIA-PACIFIC 2016 SNAPSHOT
$54.0 million in net sales, flat compared 
to 2015, representing 14% of global sales

Strengthened our succession plan by 
identifying and developing new leaders 
within the region

Focused on improved processes and 
increased overall efficiency

We continued building a 
solid foundation for growth 
in the coming years.

2017 Priorities
Our goal is to sell more WD-40 Multi-Use Product and WD-40 
Specialist in more places with more end-users using more 
of our products. We’ll do this by creating brand awareness 
in new markets and channels, growing distribution in Asia 
and strengthening large retailer distribution in Australia. 

We’ll also increase the volume of our products flowing through 
existing channels, by introducing innovations like WD-40 
EZ-Reach Flexible Straw and new brands, like WD-40 Specialist 
Automotive, in select markets.

WD-40_2016AR_Editorial_102816.indd   11

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2016 WD-40 Company Annual Report  11

“Although top-line growth was challenged, our disciplined and focused approach to managing 
our global business for earnings growth, as well as lower than normal commodity costs, helped 
us deliver diluted earnings per share of $3.64, a new record for the company. In addition to 
earnings growth, we also returned capital through regular dividends and share repurchases.”

– Jay W. Rembolt

Dear Stockholders,

Fiscal year 2016 was a year in which our top-line growth was 
challenged. We generated net sales of $380.7 million for the fiscal 
year, just a 1% increase over the previous fiscal year. However, if 
you were to take both translation and transaction exposure into 
consideration, changes in foreign currency exchange rates reduced 
our total net sales by about $12 million in fiscal year 2016. This means 
that if we removed all currency-related impacts, net sales would have 
been $392.3 million for the full fiscal year, an increase of about 4% 
over the previous fiscal year.

Although top-line growth was challenged, our disciplined and focused 
approach to managing our global business for earnings growth and 
returns, as well as lower than normal commodity costs, helped us 
deliver diluted earnings per share of $3.64, a new record for the 
company. This was driven by net income of $52.6 million in fiscal 
2016 compared to $44.8 million in fiscal 2015, reflecting an increase 
of 17%. Included in these bottom line results was a non-operating 
item related to foreign currency exchange gains that increased EPS by 
approximately $0.12 for the fiscal year. If we back out this $0.12 from 
EPS it still remains a record at $3.52 per share.

Our 55/30/25 Business Model

Last year, we introduced a stretch goal we call our 55/30/25 business 
model, which targets a gross margin of 55% of net sales, a cost of 
doing business of 30% of net sales, and an EBITDA of 25% of net 
sales. Gross margin for fiscal year 2016 was 56% compared to 53% 
last year. Gross margin was positively impacted by 240 basis points 
from the declining price of crude oil which is one of the primary feed 
stocks of our petroleum-based specialty chemicals. From 2010 until 
mid-2014, world oil prices had been fairly stable, at around $110 a 
barrel. But in the last couple of years, crude oil prices have decreased 
and in our fiscal year 2016 dropped to less than half this amount. 
During fiscal year 2016 we benefitted from lower than normal crude 
oil prices, however, our long-term gross margin target of 55% is not 
contingent upon oil staying at any particular price point. We intend to 
manage our business to achieve our stretch target goal of 55% gross 
margin even if the cost of crude oil increases significantly in the future.

Our cost of doing business was 36% of net sales, up from 34% last 
year. This increase was driven by higher employee costs, which 
increased year-over-year primarily due to higher employee earned 
incentive accruals. Our Growth Reward Program is based on bottom-
line results. Our incentive plan applies to every tribe member at every 
level of the organization, and we couldn’t be more pleased to reward 
their individual and collective efforts.

12 

2016 WD-40 Company Annual Report

Also impacting cost of doing business was our investment in 
operational excellence. We continue to make investments in research 
and development, brand protection, regulatory compliance and quality 
assurance. As we look at the cost of doing business over long term, 
we believe that 30% is an appropriate stretch target for the tribe to 
rally around. Meanwhile, our final measure, EBITDA, was 22% of net 
sales, compared to 19% last year.

Creating Value

At the end of fiscal year 2016, our balance sheet remained strong with 
$108.5 million in cash and short-term investments, and $53 million 
available on our $175 million line of credit.

As always, we continue to focus on returning capital to our 
stockholders through dividends and share repurchases. In the first 
quarter of fiscal year 2016, we raised our quarterly dividend to $0.42 
per share, resulting in an annualized dividend of $1.68. This marks the 
sixth consecutive year that we have increased our dividend.

During the fiscal year, we repurchased approximately 317 thousand 
shares of our stock at a total cost of 32.1 million. In the fourth quarter 
of fiscal year 2016, our board of directors 
of fiscal year 2016, our board of directors 
of fiscal year 2016, our board of directors 
approved a new share repurchase plan which 
approved a new share repurchase plan which 
approved a new share repurchase plan which 
became effective on September 1, 2016. Under 
became effective on September 1, 2016. Under 
became effective on September 1, 2016. Under 
this plan, we are authorized to acquire up to 
this plan, we are authorized to acquire up to 
this plan, we are authorized to acquire up to 
$75 million of our outstanding shares 
through August 31, 2018.

On a year-in, year-out basis, our need 
for capital is low, which typically 
allows us to produce a high-return on 
invested capital. This trend continued 
in fiscal year 2016, when our return on 
invested capital was a robust 33%.

In closing, I would like to thank 
our stockholders for their continued 
confidence in WD-40 Company. We look 
confidence in WD-40 Company. We look 
confidence in WD-40 Company. We look 
forward to continuing to increase the value 
forward to continuing to increase the value 
forward to continuing to increase the value 
of the company for all our stakeholders.

Jay W. Rembolt
Vice President, Finance, Treasurer 
and Chief Financial Officer

WD-40_2016AR_Editorial.indd   12

10/25/16   5:13 PM

 
14%

Return on Sales1

1 Calculated as net income for 
fiscal year 2016 divided by 
net sales for 2016. 

Gross Margin
(percent)

2
1 5

9 5
4

6
5

3
5

F Y 2 0 16 R E S U LT S

15%

Return on Assets2

2 Calculated as net income for 
fiscal year 2016 divided by total 
assets at August 31, 2016.

Sales Per Employee
(in millions)

9
9
.
0

0
0
.
1

7
9
.
0

7
8
.
0

6
8
.
0

33%

Return on Invested Capital3 

3 Calculated as net operating profit 
after tax divided by average total 
assets less cash and cash 
equivalents, short-term investments 
and non-interest bearing liabilities.

Weighted Average
Shares Outstanding
(in millions)

0
.
6
1

6
.
5
1

1
.
5
1

6
.
4
1

3
.
4
1

2
1
0
2

3
1
0
2

4
1
0
2

5
1
0
2

6
1
0
2

2
1
0
2

3
1
0
2

4
1
0
2

5
1
0
2

6
1
0
2

2
1
0
2

3
1
0
2

4
1
0
2

5
1
0
2

6
1
0
2

Net Sales
(in millions)

5
.
8
6
3

0
.
3
8
3

2
.
8
7
3

7
.
0
8
3

8
.
2
4
3

Earnings Per Share
(in dollars)

4
6
.
3

4
0
.
3

7
8
.
4 2
5
.
0 2
2
.
2

Net Income
(in millions)

6
.
2
5

7
.
3
4

8
.
4
4

8
.
9
5 3
.
5
3

2
1
0
2

3
1
0
2

4
1
0
2

5
1
0
2

6
1
0
2

2
1
0
2

3
1
0
2

4
1
0
2

5
1
0
2

6
1
0
2

2
1
0
2

3
1
0
2

4
1
0
2

5
1
0
2

6
1
0
2

2016 WD-40 Company Annual Report  13

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PERFORMANCE GRAPH

The following graph compares the cumulative total stockholder return on the Company’s Common Shares to the yearly weighted cumulative return 
of a peer group of companies, the Standard & Poor’s 500 Composite Index (“S&P 500”) and the Russell 2000 Composite Stock Index for the five 
fiscal years ending August 31, 2016.

The Company uses the same peer group for the Company’s five-year performance graph as the peer group of companies used by the 
Compensation Committee for purposes of benchmarking executive compensation.

The below comparison assumes $100 was invested on August 31, 2011 in the Company’s Common Shares and in each of the indices and assumes 
reinvestment of dividends.

COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
Among WD-40 Company, the S&P 500 Index, the Russell 2000 Index, and a Peer Group

$350

$300

$250

$200

$150

$100

FY 2011 

FY 2012 

FY 2013 

FY 2014 

FY 2015 

FY 2016

WD-40 Company 

S&P 500 

Russell 2000 

Peer Group

FY 2011 

FY 2012 

FY 2013 

FY 2014 

FY 2015 

FY 2016

WD-40 Company 

S&P 500 

Russell 2000 

Peer Group (1) 

100.00 

100.00 

100.00 

100.00 

121.74 

118.00 

113.40 

121.15 

148.53 

140.07 

143.19 

161.56 

178.64 

175.43 

168.50 

180.75 

221.79 

176.27 

168.55 

202.08 

318.49

198.40

183.04

212.23

*$100 invested on 8/31/11 in stock or index, including reinvestment of dividends. Fiscal year ending August 31.

Copyright © 2016 S&P, a division of McGraw Hill Financial. All rights reserved. Copyright © 2016 Russell Investment Group. All rights reserved.

(1) WD-40 Company’s peer group Index is comprised of the following 19 companies: 

•  Aceto Corporation
•  American Vanguard Corporation
•  Balchem Corporation
•  Calgon Carbon Corporation
•  Cambrex Corporation
•  Flotek Industries Inc.
•  Hawkins, Inc.

•  Innophos Holdings, Inc.
•  Innospec Inc.
•  Inter Parfums, Inc.
•  Landec Corporation
•  National Presto Industries, Inc.
•  Nutraceutical International Corporation
•  Oil-Dri Corporation of America

•  Park Electrochemical Corp.
•  Prestige Brands Holdings, Inc.
•  Quaker Chemical Corporation
•  Synutra International, Inc.
•  USANA Health Sciences, Inc.

14 

2016 WD-40 Company Annual Report

WD-40_2016AR_Editorial.indd   14

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TABLE OF CONTENTS

WD-40 Company Proxy Statement

WD-40 Company Annual Report on Form 10-K

WD-40 Company Corporate Information

WD-40_2016AR_Proxy_Title.indd   1

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[This page intentionally left blank.] 

 
WD-40 COMPANY 
1061 Cudahy Place 
San Diego, California 92110 

NOTICE OF ANNUAL MEETING OF STOCKHOLDERS 

To the Stockholders: 

The 2016 Annual Meeting of Stockholders of WD-40 Company will be held at the following location and for the 
following purposes: 

When: 

Where: 

Items of Business: 

Tuesday, December 13, 2016, at 2:00 p.m. 

Joan B. Kroc Institute for Peace & Justice 
University of San Diego 
5998 Alcala Park 
San Diego, California 92110 

1.  To elect a Board of Directors for the ensuing year and until their successors are 

elected and qualified; 

2.  To hold an advisory vote to approve executive compensation; 
3.  To approve the WD-40 Company 2016 Stock Incentive Plan; 
4.  To ratify the appointment of PricewaterhouseCoopers LLP as the Company’s 
independent registered public accounting firm for fiscal year 2017; and 

5.  To consider and act upon such other business as may properly come before the 

meeting. 

Who Can Vote: 

Only the stockholders of record at the close of business on October 18, 2016 are 
entitled to vote at the meeting. 

REVIEW YOUR PROXY STATEMENT AND VOTE IN ONE OF FOUR WAYS: 

VIA THE INTERNET 
Visit the website listed on your proxy card 

BY MAIL 
Sign, date and return your proxy card in the enclosed 
envelope 

BY TELEPHONE 
Call the telephone number on your proxy card 

IN PERSON 
Attend the Annual Meeting in San Diego 

By Order of the Board of Directors 
Richard T. Clampitt 
Corporate Secretary 
San Diego, California 
November 3, 2016 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
[This page intentionally left blank.] 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TABLE OF CONTENTS 

Page 

PROXY STATEMENT SUMMARY  
GENERAL INFORMATION  
PRINCIPAL SECURITY HOLDERS  
ITEM NO. 1: NOMINEES FOR ELECTION AS DIRECTORS 

         AND SECURITY OWNERSHIP OF MANAGEMENT 

    Director Independence  
    Security Ownership of Directors and Executive Officers  
    Nominees for Election as Directors  
    Board Leadership, Risk Oversight and Compensation-Related Risk  
    Board of Directors Meetings, Committees and Annual Meeting Attendance  
    Board of Directors Compensation  
    Director Compensation Table – Fiscal Year 2016  
    Equity Holding Requirement for Directors  
    Stockholder Communications with Board of Directors  
    Committees  
ITEM NO. 2: ADVISORY VOTE TO APPROVE EXECUTIVE COMPENSATION  
COMPENSATION DISCUSSION AND ANALYSIS  
    Executive Summary of Compensation Decisions and Results  
    Governance of Executive Officer Compensation Program  
    Executive Compensation Philosophy and Framework  
    Executive Officer Compensation Decisions for Fiscal Year 2016  
    Other Compensation Policies  
    Accounting Considerations  
COMPENSATION COMMITTEE REPORT  
SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE  
EXECUTIVE COMPENSATION  
    Summary Compensation Table  
    Grants of Plan-Based Awards - Fiscal Year 2016  
    Outstanding Equity Awards at 2016 Fiscal Year End  
    Option Exercises and Stock Vested - Fiscal Year 2016 
    Nonqualified Deferred Compensation – Fiscal Year 2016 
    Supplemental Death Benefit Plans and Supplemental Insurance Benefits  
    Change of Control Severance Agreements  
ITEM NO. 3: APPROVAL OF THE WD-40 COMPANY 2016 STOCK INCENTIVE PLAN  
    2016 Plan Summary 
    Vote Required and Board of Directors’ Recommendation 
AUDIT COMMITTEE REPORT 
ITEM NO. 4: RATIFICATION OF APPOINTMENT OF INDEPENDENT REGISTERED 

                       PUBLIC ACCOUNTING FIRM  
    Audit Fees  
    Audit-Related Fees  
    Tax Fees  
    All Other Fees  
STOCKHOLDER PROPOSALS  
Appendix A: WD-40 COMPANY 2016 STOCK INCENTIVE PLAN  

1 
2 

3 

3 
4 
6 
10 
11 
11 
12 
13 
13 
13 
16 
17 
17 
19 
19 
20 
29 
30 
31 
31 
31 
32 
34 
36 
37 
38 
38 
39 
40 
40 
46 
47 

49 

49 
49 
49 
50 
50 
i 

 
 
 
[This page intentionally left blank.] 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PROXY STATEMENT SUMMARY 

We provide below highlights of certain information in this Proxy Statement. As it is only a summary, please refer to the 
complete Proxy Statement and 2016 Annual Report before you vote. 

2016 ANNUAL MEETING OF STOCKHOLDERS 

Date and Time:  
December 13, 2016, at 2:00 p.m.  

Record Date:  
October 18, 2016 

Place: 
Joan B. Kroc Institute for Peace & Justice  
University of San Diego  
5998 Alcala Park  
San Diego, California 92110 

Meeting Webcast:  
www.wd40company.com in the Investor Relations section 
beginning at 2:00 p.m. Pacific Time on December 13, 2016 

CORPORATE GOVERNANCE  

Our Corporate Governance Policies Reflect Best Practices  

•  Annual election of all directors 

• 

Independent chair 

•  Executive sessions of independent directors 

held at each regularly scheduled board meeting 

•  Company policy prohibits pledging and hedging 

of WD-40 Company stock by directors 

•  All non-employee directors are independent 

•  All equity grants received by directors since 2007 must be 

held until board service is ended 

• 

Independent chair approves board meeting agendas 

VOTING MATTERS AND BOARD RECOMMENDATIONS  

Management Proposals: 

Election of Directors (Item No. 1) 

  Board’s Recommendation 

FOR all Director Nominees 

Advisory Vote To Approve Executive Compensation 

FOR 

(Item No. 2) 

Approval of the WD-40 Company 2016 Stock Incentive Plan 

FOR 

(Item No. 3) 

Ratification of appointment of PricewaterhouseCoopers LLP 

FOR 

as the Company’s independent registered public accounting 
firm for fiscal year 2017 (Item No. 4) 

Page 

3   

16   

40 

49   

 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 EXECUTIVE COMPENSATION PHILOSOPHY AND FRAMEWORK  

Compensation Objectives  

The Company’s executive compensation program is designed to achieve five primary objectives:  

1.  Attract, motivate, reward and retain high performing executives;  

2.  Align the interests and compensation of executives with the value created for stockholders;  

3.  Create a sense of motivation among executives to achieve both short- and long-term Company objectives;  

4.  Create a direct, meaningful link between business and team performance and individual accomplishment and rewards; 

and  

5.  Ensure our compensation programs are appropriately competitive in the relevant labor markets. 

Our Executive Compensation Programs Incorporate Strong Governance Features  

•  No Employment Agreements with Executive Officers 

•  Executive Officers are Subject to Stock Ownership 

Guidelines 

•  No Supplemental Executive Retirement Plans for 

•  Executives are Prohibited from Hedging or Pledging 

Executive Officers 

Company Stock 

•  Long-Term Incentive Awards are Subject to Double-

•  No Backdating or Re-pricing of Equity Awards 

Trigger Vesting upon Change of Control 

•  Annual and Long-Term Incentive Programs Provide a 
Balanced Mix of Goals for Profitability and Total 
Stockholder Return Performance 

•  Financial Goals for Performance Awards Never Reset 

Say-on-Pay Voting  

At  the  Company’s  2011  Annual  Meeting  of  Stockholders,  the  first  advisory  Say-on-Pay  vote  was  held  and  the 
Company’s stockholders were also asked to express their preference as to the frequency of future Say-on-Pay votes. 
With regard to the advisory vote as to the frequency of future Say-on-Pay votes, the Company’s stockholders expressed 
a  preference  to  have  Say-on-Pay  votes  every  year.  The  Say-on-Pay  votes  approving  the  Named  Executive  Officers 
(“NEOs”) compensation for 2011 through 2015 have been approved in each year by more than 95% of the votes cast.  

Please see the Compensation Discussion and Analysis section of this proxy statement for a detailed description of our 
executive compensation.  

 
  
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
Q:  Why am I receiving these proxy materials? 

GENERAL INFORMATION 

A:  This  Proxy  Statement  is  furnished  in  connection  with  the  solicitation  of  proxies  by  the  Board  of  Directors  of  WD-40 
Company  for  use  at  its  Annual  Meeting  of  Stockholders  to  be  held  on  Tuesday,  December 13,  2016,  and  at  any 
postponements or adjournments thereof. This Proxy Statement and enclosed form of Proxy are first sent to stockholders on 
or about November 3, 2016. 

At the meeting, the stockholders of WD-40 Company will consider and vote upon (i) the election of the Board of Directors 
for the ensuing year; (ii) an advisory vote to approve executive compensation; (iii) the approval of the WD-40 Company 
2016 Stock Incentive Plan; and (iv) the ratification of the appointment of PricewaterhouseCoopers LLP as the Company’s 
independent registered public accounting firm for fiscal year 2017. Detailed information concerning these matters is set 
forth below. Management knows of no other business to come before the meeting. 

Q:  What constitutes a quorum in order to hold and transact business at the Annual Meeting? 

A:  The close of business on October 18, 2016, is the record date for stockholders entitled to notice of and to vote at the Annual 
Meeting of Stockholders of WD-40 Company. On October 18, 2016, WD-40 Company had outstanding 14,178,738 shares 
of $.001 par value common stock. Stockholders of record entitled to vote at the meeting will have one vote for each share 
so held on the matters to be voted upon. If you are a beneficial owner whose shares are held of record by a broker, you 
must instruct the broker how to vote your shares. If you do not provide voting instructions, your shares will not be voted 
on any proposal on which the broker does not have discretionary authority to vote. This is called a “broker non-vote.” A 
majority of the outstanding shares will constitute a quorum at the meeting. Abstentions and broker non-votes are counted 
for purposes of determining the presence or absence of a quorum. Broker non-votes are shares that are held of record by a 
bank or broker as to which the bank or broker has not received instructions from the beneficial owner as to how the shares 
are to be voted. 

Q: 

If I hold my shares through a broker, how do I vote? 

A: 

If you are a beneficial owner whose shares are held of record by a broker, you must instruct the broker how to vote your 
shares. If you do not provide voting instructions, your shares will not be voted on any proposal on which the broker does 
not have discretionary authority to vote. If you hold your shares through a broker, it is important that you cast your vote if 
you want it to count in the election of directors, for approval of the WD-40 Company 2016 Stock Incentive Plan, and in the 
advisory vote to approve executive compensation. You may have received a notice from the Company entitled “Important 
Notice Regarding the Availability of Proxy Materials Stockholder Meeting to Be Held on December 13, 2016” with voting 
instructions or you may have received these proxy materials with separate voting instructions. Follow the instructions to 
vote or to request further voting instructions as set forth on the materials you have received. For more information on this 
topic,  see  the  Securities  and  Exchange  Commission  (“SEC”)  Investor  Alert  issued  in  February  2010  entitled  New 
Shareholder Voting Rules for the 2010 Proxy Season at http://www.sec.gov/investor/alerts/votingrules2010.htm. 

Q:  How will my vote be cast if I provide instructions or return my Proxy and can I revoke my proxy? 

A: 

If the enclosed form of Proxy is properly executed and returned, the shares represented thereby will be voted in accordance 
with the instructions specified thereon. If no specified instruction is given with respect to a particular matter on your form 
of Proxy, your shares will be voted by the proxy holder as set forth on the form of Proxy. A Proxy may be revoked by 
attendance at the meeting or by filing a Proxy bearing a later date with the Secretary of the Company. 

Q:  How are the proxies solicited and what is the cost? 

A:  The cost of soliciting proxies will be borne by the Company. Solicitations other than by mail may be made by telephone or 

in person by employees of the Company for which the expense will be nominal. 

1 

 
 
  
  
  
  
  
  
  
  
  
  
  
 
 
 
The following table sets forth information concerning those persons known to the Company to be the beneficial owners of more 
than 5% of the common stock of the Company:  

PRINCIPAL SECURITY HOLDERS 

Name and Address of Beneficial Owner 
Parnassus Investments 

1 Market Street, Suite 1600 
San Francisco, CA 94105 

BlackRock, Inc. 

40 East 52nd Street 
New York, NY 10022 

Vanguard Group, Inc. 

P.O. Box 2600 
Valley Forge, PA 19482 

Amount and  
Nature of 
Beneficial Ownership 
October 18, 2016 

 1,317,232  1 

 1,303,155  2 

 1,120,954  3 

Percent of Class 

9.29% 

9.19% 

7.91% 

1  As of June 30, 2016, Parnassus Investments (“Parnassus”) filed a report on Form 13F with the Securities and Exchange Commission to 
report  beneficial  ownership  of  1,317,232  shares.  Parnassus  reported  sole  investment  discretion  with  respect  to  all  shares,  sole  voting 
authority with respect to 1,259,690 shares and no voting authority with respect to 57,542 shares. Beneficial ownership information as of 
October 18, 2016 is unavailable.  

2  As of June 30, 2016, BlackRock, Inc. (“BlackRock”) and five BlackRock subsidiary investment managers filed reports on Form 13F with 
the Securities and Exchange Commission to report beneficial ownership of a total of 1,303,155 shares managed by eleven BlackRock 
investment  managers.  BlackRock  disclaims  investment  discretion  with  respect  to  all  shares  reported  as  beneficially  owned  by  its 
investment management subsidiaries. BlackRock Institutional Trust Company, N.A. reported sole investment discretion and sole voting 
authority  with  respect  to  324,954  shares  and  sole  investment  discretion  and  no  voting  authority  with  respect  to  28,769  shares.  Sole 
investment discretion and sole voting authority with respect to shares is reported for the following BlackRock subsidiaries: BlackRock 
Fund Advisors as to 859,867 shares; BlackRock Investment Management, LLC as to 58,915 shares; BlackRock Asset Management Ireland 
Limited as to 10,679 shares; BlackRock Advisors, LLC as to 6,588 shares; and four other BlackRock subsidiaries as to a total of 4,189 
shares. Two other BlackRock subsidiaries reported sole investment discretion and sole voting authority with respect to 6,688 shares and 
sole investment discretion and no voting authority with respect to 2,506 shares. Beneficial ownership information for BlackRock, Inc. and 
its investment management subsidiaries as of October 18, 2016 is unavailable. 

3  As of June 30, 2016, The Vanguard Group, Inc. (“Vanguard”) filed a report on Form 13F with the Securities and Exchange Commission 
to report beneficial ownership of 1,120,954 shares, including 29,658 shares held by Vanguard Fiduciary Trust Company and 1,900 shares 
held by Vanguard Investments Australia, Ltd. Vanguard Fiduciary Trust Company reports shared investment discretion and sole voting 
authority with respect to all shares and Vanguard Investments Australia, Ltd. reports shared investment and voting authority with respect 
to all shares. Vanguard reported sole investment discretion and no voting authority with respect to 1,088,696 shares and sole investment 
discretion and sole voting authority with respect to 700 shares. Beneficial ownership information as of October 18, 2016 is unavailable. 

2 

 
 
 
 
 
 
 
 
   
 
 
 
 
 
   
 
 
   
 
 
 
 
   
 
 
   
 
 
 
 
   
 
 
   
 
 
 
   
 
 
 
 
 
 
 
 
ITEM NO. 1 

NOMINEES FOR ELECTION AS DIRECTORS  
AND SECURITY OWNERSHIP OF MANAGEMENT 

At the Company’s Annual Meeting of Stockholders, the ten nominees named below under the heading, Nominees for Election 
as Directors, will be presented for election as directors until the next Annual Meeting of Stockholders and until their successors 
are elected or appointed. In the event any nominee is unable or declines to serve as a director at the time of the Annual Meeting, 
any proxy granted to vote for such nominee will be voted for a nominee designated by the present Board of Directors to fill such 
vacancy.  

The nominees for election to the Board of Directors who receive a plurality of the votes cast for the election of directors by the 
shares present, in person or by proxy, shall be elected as directors. Holders of common stock are not entitled to cumulate their 
votes in the election of directors. Withheld votes and broker non-votes are not counted as votes in favor of any nominee. Since 
the ten nominees receiving the most votes will be elected as directors, withheld votes and broker non-votes will have no effect 
upon the outcome of the election.  

Article III, Section 3.2 of the Bylaws of the Company, most recently amended and restated on July 13, 2016, provides that the 
authorized number of directors of the Company shall not be less than seven nor more than twelve until changed by amendment 
of the Certificate of Incorporation or by a bylaw duly adopted by the stockholders. The exact number of directors is to be fixed 
from time to time by a resolution duly adopted by the Board of Directors or by the stockholders. 

On March 21, 2016, the Board of Directors voted to increase the number of directors from nine to ten and elected Daniel T. 
Carter as a director.  On June 20, 2016, the Board of Directors voted to increase the number of directors from ten to eleven and 
elected Daniel E. Pittard as a director.  On June 20, 2016, the Board of Directors voted to nominate Eric P. Etchart as a director 
to  be  elected  at  the  2016  Annual  Meeting  of  Stockholders.    Mr. Carter  and  Mr.  Pittard  were  also  nominated  for  election  as 
continuing directors at the Annual Meeting.  Giles H. Bateman and Richard A. Collato are retiring from the Board of Directors 
as of the date of the Annual Meeting in accordance with the Company’s Corporate Governance Guidelines. Accordingly, the 
number of directors was fixed at ten effective as of the date of the 2016 Annual Meeting of Stockholders by resolution of the 
Board of Directors adopted on October 10, 2016.     

DIRECTOR INDEPENDENCE  

The Board of Directors has determined that each director and nominee other than Garry O. Ridge is an independent director as 
defined in Rule 5605(a)(2) of the Marketplace Rules of The Nasdaq Stock Market LLC (the “Nasdaq Rules”). In considering the 
independence of directors, the Board of Directors considered Gregory A. Sandfort’s indirect interest, as an executive officer of 
Tractor Supply Company, in purchases of the Company’s products made by Tractor Supply Company in the ordinary course of 
business.  The  Company  has  concluded  that  Mr. Sandfort’s  indirect  interest  in  such  transactions  is  not  material  and  does  not 
require specific disclosure under Item 404(a) of Regulation S-K promulgated under the Securities Exchange Act of 1934 (the 
“Exchange Act”).  

Information concerning the independence of directors serving on committees of the Board of Directors is provided below as to 
each committee.  

3 

 
 
 
 
 
 
 
 
 
 
SECURITY OWNERSHIP OF DIRECTORS AND EXECUTIVE OFFICERS 

The  following  tables  set  forth  certain  information,  including  beneficial  ownership  of  the  Company’s  common  stock,  for  the 
current directors and director nominees, for the executive officers named in the Summary Compensation Table below, and for 
all directors and executive officers as a group: 

Amount and Nature of 
Beneficial Ownership 
 October 18, 2016 1 

Director 
Since 
2003 

Number 

 18,577  2 

Percent of 
Class 
* 

2005 

 23,930  3 

* 

* 

* 
* 

 846  4 

 1,709  5 
 13,990  6 

Director/Nominee 
Giles H. Bateman 
(retiring director) 
Peter D. Bewley 

  Age  
  71   Investor; Retired CFO, Price Club 

Principal Occupation 

  70   Investor; Retired General Counsel, 

The Clorox Company 

Daniel T. Carter 

  60   Investor, Retired Executive Vice President & CFO, 

2016 

BevMo! Inc. 

  44   Vice President Business Unit Finance - adidas Group  
  73   Investor, Retired President & CEO, 
YMCA of San Diego County 

2015 
2003 

Melissa Claassen 
Richard A. Collato 
(retiring director) 
Mario L. Crivello 
Eric P. Etchart 

  76   Investor 
  60   Investor, Retired Senior Vice President, 

The Manitowoc Company 

1994 
  N/A 

 273,590  7 

1.93% 

Linda A. Lang 

  58   Investor; Retired Chairman & CEO,  

2004 

 17,508  8 

Jack in the Box, Inc. 

Daniel E. Pittard 

  66   Investor; Retired President and CEO, 

Rubio's Restaurants, Inc. 

Garry O. Ridge 
Gregory A. Sandfort 
Neal E. Schmale 

  60   President and CEO, WD-40 Company 
  61   CEO, Tractor Supply Company 
  70   Board Chair, WD-40 Company; Retired President 

2016 

1997 
2011 
2001 

 779  9 

 75,731  10 
 13,704  11 
 25,416  12 

and COO, Sempra Energy 

* 

* 

* 
* 
* 

Less than one (1) percent.  

* 
1  All shares owned directly unless otherwise indicated.  
2  Mr. Bateman has the right to acquire 3,800 shares upon the exercise of stock options and the right to receive 8,770 shares upon settlement 

of vested restricted stock units upon termination of his service as a director of the Company.  

3  Mr. Bewley has the right to receive 14,649 shares upon settlement of vested restricted stock units upon termination of his service as a 

director of the Company.  

4  Mr. Carter has the right to receive 846 shares upon settlement of vested restricted stock units upon termination of his service as a director 

of the Company.  

5  Ms. Claassen has the right to receive 1,709 shares upon settlement of vested restricted stock units upon termination of her service as a 

director of the Company.  

6  Mr. Collato has the right to receive 10,018 shares upon settlement of vested restricted stock units upon termination of his service as a 

director of the Company.  

7  Mr. Crivello has sole voting and investment power over 45,785 shares held in trust for the benefit of others. He also has sole voting and 
investment power over 219,801 shares held directly.  Mr. Crivello has the right to receive 8,004 shares upon settlement of vested restricted 
stock units upon termination of his service as a director of the Company.  

8  Ms. Lang has the right to receive 13,866 shares upon settlement of vested restricted stock units upon termination of her service as a director 

of the Company.  

9  Mr. Pittard has the right to receive 484 shares upon settlement of vested restricted stock units upon termination of his service as a director 

of the Company.  

10  Mr. Ridge has the right to receive 5,884 shares upon settlement of vested restricted stock units upon termination of employment, the right 
to receive 967 shares upon settlement of vested deferred performance units upon termination of employment, the right to receive 4,584 
shares upon settlement of restricted stock units upon vesting within 60 days, and the right to receive 9,142 shares within 60 days upon 
settlement of vested market share units. Mr. Ridge also has voting and investment power over 1,229 shares held under the Company’s 
401(k) plan. 

4 

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
   
 
 
   
 
 
SECURITY OWNERSHIP OF DIRECTORS AND EXECUTIVE OFFICERS (continued) 

11  Mr. Sandfort has the right to receive 8,436 shares upon settlement of vested restricted stock units upon termination of his service as a 

director of the Company.  

12  Mr. Schmale has the right to receive 14,649 shares upon settlement of vested restricted stock units upon termination of his service as a 

director of the Company.  

Amount and Nature of 
Beneficial Ownership 
 October 18, 2016 1 

Executive Officer 
Jay W. Rembolt 

  Age  
  65   Vice President, Finance, Treasurer and Chief Financial Officer, 

Principal Occupation 

Number 

 39,040  2 

WD-40 Company 

Percent of 
Class 
* 

Michael L. Freeman 
William B. Noble 
Geoffrey J. Holdsworth 

  63   Division President, the Americas, WD-40 Company 
  58   Managing Director, EMEA, WD-40 Company Limited 
  54   Managing Director, Asia-Pacific, WD-40 Company  

 25,821  3 
 10,442  4 
 8,909  5 

* 
* 
* 

(Australia) Pty. Limited 

All Directors, Director Nominees and Executive Officers as a Group 

 557,940  6 

3.90% 

Less than one (1) percent.  

* 
1  All shares owned directly unless otherwise indicated.  
2  Mr. Rembolt has the right to acquire 6,160 shares upon exercise of stock options, the right to receive 310 shares upon settlement of vested 
deferred performance units upon termination of employment, the right to receive 1,049 shares upon settlement of restricted stock units 
upon vesting within 60 days, and the right to receive 2,284 shares within 60 days upon settlement of vested market share units. Mr. 
Rembolt also has voting and investment power over 6,173 shares held under the Company’s 401(k) plan.  

3  Mr. Freeman has the right to receive 3,971 shares upon settlement of vested restricted stock units upon termination of employment, the 
right to receive 334 shares upon settlement of vested deferred performance units upon termination of employment, the right to receive 
1,049 shares upon settlement of restricted stock units upon vesting within 60 days, and the right to receive 2,284 shares within 60 days 
upon  settlement  of  vested  market  share  units.  Mr.  Freeman  also  has  voting  and  investment  power  over  2,339  shares  held  under  the 
Company’s 401(k) plan.  

4  Mr. Noble has the right to receive 3,971 shares upon settlement of vested restricted stock units upon termination of employment, the right 
to receive 280 shares upon settlement of vested deferred performance units upon termination of employment, the right to receive  736 
shares upon settlement of restricted stock units upon vesting within 60 days, and the right to receive 1,676 shares within 60 days upon 
settlement of vested market share units.  

5  Mr. Holdsworth has the right to receive 3,971 shares upon settlement of vested restricted stock units upon termination of employment, the 
right to receive 248 shares upon settlement of vested deferred performance units upon termination of employment, the right to receive 546 
shares upon settlement of restricted stock units upon vesting within 60 days, and the right to receive 1,142 shares within 60 days upon 
settlement of vested market share units.  

6 

Total includes the rights of directors and executive officers to acquire a total of 9,960 shares upon exercise of stock options, the rights of 
executive officers and directors to receive a total of 99,228 shares upon settlement of vested restricted stock units upon termination of 
employment or service as a director of the Company, the rights of executive officers to receive 2,508 shares upon settlement of vested 
deferred  performance  units  upon  termination  of  employment,  the  rights  of  executive  officers  to  receive  a  total  of  9,715  shares  upon 
settlement of restricted stock units upon vesting within 60 days, the rights of executive officers to receive a total of 17,611 shares within 
60 days upon settlement of vested market share units, and a total of 10,731 shares held by executive officers under the Company’s 401(k) 
plan.  

5 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
  
 
 
 
 
NOMINEES FOR ELECTION AS DIRECTORS  

PETER D. BEWLEY – Director 

Peter D. Bewley was elected to the Board of Directors in 2005. Mr. Bewley served as associate general counsel for Johnson & 
Johnson from 1985 to 1994 after serving as a staff attorney with Johnson & Johnson from 1977 to 1985. He was vice president, 
general counsel and secretary and chief compliance officer of Novacare, Inc. from 1994 to 1998. Mr. Bewley was the senior vice 
president–general counsel and secretary of The Clorox Company from 1998 until his retirement in 2005. He presently serves as 
a director of Tractor Supply Company. Mr. Bewley’s experience at consumer packaged goods companies prepared him to address 
strategic  issues  confronting  the  Company.  In  addition,  his  service  as  general  counsel and  secretary of  two public companies 
provides the Board with a practical and in depth perspective on corporate governance and legal matters. 

Skills and Expertise: 

Former general counsel with extensive legal experience 

(cid:120) 
(cid:120)  Governance expert 
(cid:120)  Consumer packaged goods industry background 

Committees: 

(cid:120)  Governance (Chair) 
(cid:120)  Audit 
(cid:120)  Compensation 

DANIEL T. CARTER – Director 

Daniel T. Carter was elected to the Board of Directors on March 21, 2016. Mr. Carter served as executive vice president and 
chief financial officer of BevMo! Inc. from 2009 until June 2016. Mr. Carter served as executive vice president and chief financial 
officer of Semtek, Inc. from 2008 to 2009; executive vice president and chief financial officer at Charlotte Russe Holding, Inc. 
from 1998 to 2007; and chief financial officer of Advanced Marketing Services from 1997 to 1998. From 1986 to 1997 he was 
employed by Price Club and its follow-on entities, serving as senior vice president for PriceCostco and chief financial officer for 
Price  Enterprises.  Mr.  Carter  began  his  career  as  an  auditor  with  Ernst  &  Young,  and  he  is  a  Certified  Public  Accountant 
(inactive).  Mr.  Carter  received  his  bachelor  of  business  administration  in  accounting  from  the  University  of  Oklahoma.  Mr. 
Carter’s financial expertise, considerable knowledge of the retail industry and non-profit company board experience provide the 
Board with a breadth of relevant skills and experience. 

Skills and Expertise: 

Former CFO with extensive finance and accounting expertise   
(cid:120) 
In-depth knowledge of retail industry 
(cid:120) 
(cid:120)  Considerable non-profit board experience  

Committees: 

(cid:120)  Audit (Chair) 
(cid:120)  Governance 

MELISSA CLAASSEN – Director 

Melissa Claassen was elected to the Board of Directors in 2015. Ms. Claassen is vice president, business unit finance – adidas 
Group.  Ms. Claassen served as the chief financial officer of Taylor Made – adidas Golf from 2012 to 2015. From 1996 until 
2012 Ms. Claassen held positions at various adidas subsidiaries including chief financial officer of adidas Group Hong Kong and 
Taiwan, controlling director at adidas Group China, head of marketing controlling, senior financial controller, finance manager, 
SAP team lead, management accountant, and financial accountant.  Ms. Claassen’s extensive knowledge and expertise in the 
areas of collaboration, finance, accounting, and international business enhance the Board’s management oversight capabilities.  

Skills and Expertise: 

(cid:120) 
(cid:120) 

International business experience 
Finance and accounting expertise   

Committees: 

Finance 
(cid:120) 
(cid:120)  Governance 

6 

 
  
 
 
 
 
 
 
 
 
 
 
 
 
MARIO L. CRIVELLO – Director 

Mario L. Crivello was elected to the Board of Directors in 1994. Mr. Crivello was the managing owner and master of Tuna Purse 
Seiners  until  his  retirement  in  1984.  Mr. Crivello  and  members  of  his  family  have  been  investors  in  the  Company  since  its 
founding. His long-standing relationship with the Company and his insight into its history and market position provide the Board 
with a valuable shareowner perspective. 

Skills and Expertise: 

(cid:120) 
(cid:120) 
(cid:120) 

Institutional knowledge from the Company’s beginning 
Significant shareholder with strong shareholder perspective 
Former business owner with focus on cost management and return 

Committees: 

(cid:120)  Compensation  
Finance 
(cid:120) 
(cid:120)  Governance 

ERIC P. ETCHART – Director 

Eric P. Etchart is a nominee for election to the Board of Directors at the Annual Meeting. Mr. Etchart served as senior vice 
president of The Manitowoc Company, Inc. from 2007 until his retirement in January 2016. He served as senior vice president, 
business development, from 2015 to 2016 and as president and general manager of the Manitowoc Crane Group from 2007 to 
2015.  From 1983 to 2007, Mr. Etchart held various sales, marketing and management positions at subsidiaries and predecessor 
companies of The Manitowoc Company, Inc.  Mr. Etchart is a French national, having held management positions in China, 
Singapore, Italy, France and the United States.  In May 2016, Mr. Etchart was recognized as a National Association of Corporate 
Directors (NACD) Board Leadership Fellow.  He presently serves as a director of Graco Inc. and Alamo Group Inc.  Mr. Etchart’s 
breadth of international finance, marketing and management experience will provide important perspective to the Board.  His 
demonstrated  commitment  to  the  highest  standards  of  board  leadership  will  strengthen  the  Board’s  commitment  to  good 
governance.     

Skills and Expertise: 

Strong management background in sales, marketing and finance 
International business experience 

(cid:120) 
(cid:120) 
(cid:120)  Board governance  

Committees: 

(cid:120)  To be determined 

7 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
LINDA A. LANG – Director 

Linda A. Lang was elected to the Board of Directors in 2004. Ms. Lang was chairman of the board and chief executive officer of 
Jack in the Box, Inc. from 2005 until her retirement in 2014. From 1996 until 2005 she held the offices of president and chief 
operating officer, executive vice president, senior vice president marketing, vice president and regional vice president, Southern 
California Region, and vice president marketing, all at Jack in the Box, Inc. Ms. Lang has extensive knowledge and expertise in 
the areas of brand management and marketing, financial management and reporting, supply chain and distribution management 
as well as strategic planning, executive compensation and succession management. Her experience in these and other areas of 
corporate management and governance offer complementary experience to the Board. 

Skills and Expertise: 

(cid:120) 
(cid:120) 
(cid:120) 

Former CEO in touch with today’s consumer 
In depth experience in brand management, finance, distribution and compensation 
Strong focus on strategy development, strategic planning and strategy execution 

Committees: 

Finance (Chair) 
(cid:120) 
(cid:120)  Compensation  

DANIEL E. PITTARD – Director 

Daniel E. Pittard was elected to the Board of Directors on June 20, 2016. From 2006 until his retirement in 2012, Mr. Pittard 
served as president, CEO and Board member of Rubio’s Restaurants, Inc. Mr. Pittard was an angel investor and served on the 
board of directors of five private companies from 2000 until 2005. He served as senior vice president, strategy and business 
development for Gateway, Inc. from 1998 until 1999; and group vice president, Amoco Company (now BP) from 1995 until 
1998 with full P&L responsibilities for four businesses with $13 billion in revenue. As a senior vice president for PepsiCo/Frito-
Lay from 1992 to 1995 he had responsibilities for international operations, strategy and new ventures. From 1980 to 1992 he was 
with McKinsey and Company, and served as a partner in Atlanta, Stockholm and Helsinki. From 1976 until 1980 Mr. Pittard 
was  CEO  of  a  joint  venture  in  Saudi  Arabia.  Mr.  Pittard  has  served  on  three  public  company boards  -  Rubio’s  Restaurants, 
Novatel Wireless and Pulse Electronics - as well as many private and non-profit boards. He is a former public company CEO 
and McKinsey partner with considerable international experience and he was recently designated as a National Association of 
Corporate Directors (NACD)  Board Leadership  Fellow. His expertise  in the  areas of strategy development  and  international 
business, as well as his extensive public and private company board experience make him a valuable addition to the Board. 

Skills and Expertise: 

(cid:120) 
(cid:120) 
(cid:120) 

Significant experience in consumer products and industrial business 
Strong background in strategy development 
International business experience 

Committees: 

(cid:120)  Audit  
(cid:120) 

Finance  

8 

 
 
 
 
 
 
 
 
 
 
 
 
 
GARRY O. RIDGE – President & CEO 

Garry O. Ridge joined WD-40 Company in 1987 as managing director, WD-40 Company (Australia) Pty. Limited and he was 
responsible for Company operations throughout the Pacific and Asia. Mr. Ridge transferred to the corporate office in 1994 as 
director international operations and was elected vice president - international in 1995. He was elected to the position of executive 
vice  president/chief operating  officer  in 1996  and he  was named  president  and  chief  executive  officer  in 1997. He was  also 
elected to the Board of Directors in 1997. Prior to joining WD-40 Company Mr. Ridge was managing director of Mermax Pacific 
Pty. Ltd. and held a number of senior management positions with Hawker Pacific Pty. Ltd. (a Hawker Siddeley PLC Group 
Company) which was a licensee for WD-40® products until 1988. As the CEO of the Company, Mr. Ridge offers the Board an 
important  Company-based  perspective.  In  addition,  his  particular  knowledge  of  the  Company’s  international  markets  and 
industry position provides the Board with valuable insight. 

Skills and Expertise: 

(cid:120)  CEO of the Company 
(cid:120)  Leader  with  a  passion  for  a  strong  culture,  employee  engagement  and  protecting  and  maximizing  the  return  on  the 

Company’s brand assets 
Particular expertise in driving a global business 

(cid:120) 

GREGORY A. SANDFORT – Director 

Gregory A. Sandfort was elected to the Board of Directors in 2011. Mr. Sandfort has served as chief executive officer of Tractor 
Supply Company since December 2012. He held the office of president of Tractor Supply Company from 2009 through 2015.  
Prior to 2013, Mr. Sandfort served as president and chief operating officer in 2012 and as president and chief merchandising 
officer  from  2009  to  2012.    Mr.  Sandfort  served  as  executive  vice  president-chief  merchandising  officer  of  Tractor  Supply 
Company from 2007 to 2009. Mr. Sandfort previously served as president and chief operating officer at Michael’s Stores, Inc. 
from 2006 to 2007, and as executive vice president-general merchandise manager at Michaels Stores, Inc. from 2004 to 2006.  
Mr. Sandfort also serves as a director of Tractor Supply Company.  Mr. Sandfort brings a retail industry perspective to the Board. 
The Board also values Mr. Sandfort’s extensive management experience in the retail industry. 

Skills and Expertise: 

(cid:120)  Active CEO in a channel that distributes the Company’s products  
(cid:120)  Brings a retail industry perspective  
(cid:120)  Direct connection with consumers of the Company’s products 

Committees: 

(cid:120)  Compensation (Chair) 
(cid:120)  Governance 

NEAL E. SCHMALE – Chair 

Neal E. Schmale was elected to the Board of Directors in 2001. Mr. Schmale was named Board Chair in 2004. Mr. Schmale was 
president and chief operating officer of Sempra Energy from 2006 until his retirement in 2011. Previously, he was executive vice 
president and chief financial officer of Sempra Energy from 1998 through 2005. Mr. Schmale served as a director of Sempra 
Energy from 2004 until 2011. He presently serves as a director of Murphy Oil Corporation. Mr. Schmale’s past experience as 
director on four public company boards and his extensive senior management experience with a Fortune 300 company offers the 
Board valuable judgment and management perspective. 

Skills and Expertise: 

Former COO and CFO with broad financial and operations experience 
Focused on strategy and execution 

(cid:120) 
(cid:120) 
(cid:120)  Extensive public company board experience 

Committees: 

(cid:120)  Audit 
Finance 
(cid:120) 
(cid:120)  Governance 

9 

 
 
 
 
 
 
 
 
 
 
 
 
 
BOARD LEADERSHIP, RISK OVERSIGHT AND COMPENSATION-RELATED RISK  

The Board of Directors of WD-40 Company has maintained separation of its principal executive officer and board chair positions 
for  many  years.  In  addition,  the  board  chair  position  is  held  by  an  independent  director  and  the  Charter  of  the  Corporate 
Governance Committee provides that a retiring Chief Executive Officer will not be nominated to stand for re-election to the 
Board.  The  Board  of  Directors  believes  that  separation  of  the  principal  executive  officer  and  the  board  chair  positions  is 
appropriate for the Company given the size of the Board and the need for undivided attention of the Chief Executive Officer to 
the implementation of strategic directives and overall management responsibilities. As an independent director, the board chair 
can provide leadership to the Board without perceived or actual conflicts associated with individual and collective interests of 
management employees. The Board of Directors believes that a retiring Chief Executive Officer should not continue to serve as 
a director in order to provide management with an unfettered ability to provide new leadership.  

Risk oversight is undertaken by the Board of Directors as a whole but various Board Committees are charged with responsibility 
to review and report on business and management risks included within the purview of each Committee’s responsibilities. The 
Compensation Committee considers risks associated with the Company’s compensation policies and practices, with particular 
focus on the cash incentive compensation (“Incentive Compensation”) and equity awards offered to the Company’s executive 
officers.  The  Audit  Committee  considers  risks  associated  with  financial  reporting  and  internal  control  and  risks  related  to 
information  technology  catastrophe  and  disaster  recovery,  as  well  as  management  of  the  Company’s  insurance  risks  and 
coverage.  The  Finance  Committee  considers  risks  associated  with  the  Company’s  financial  management  and  investment 
activities, acquisition-related risks and Employee Retirement Income Security Act of 1974 plan oversight. The Board and the 
Committees receive periodic reports from management employees having responsibility for the management of particular areas 
of risk. The Chief Executive Officer is responsible for overall risk management and provides input to the Board of Directors with 
respect to the Company’s risk management process and is responsive to the Board in carrying out its risk oversight role.  

With respect to compensation-related risk, the Company’s management has undertaken an annual assessment of the Company’s 
compensation policies and practices and strategic business initiatives to determine whether any of these policies or practices, as 
well as any compensation plan design features, including those applicable to the executive officers, are reasonably likely to have 
a material adverse effect on the Company. Based on this review, management has concluded that the Company’s compensation 
policies  and  practices  are  not  reasonably  likely  to  have  a  material  adverse  effect  on  the  Company.  This  conclusion  is  based 
primarily on the fact that the incentives underlying most of the Company’s compensation plan design features are directed to a 
balance between increased profitability and longer-term stockholder returns. Management has discussed these findings with the 
Compensation Committee.  

10 

 
  
 
 
 
 
 
BOARD OF DIRECTORS MEETINGS, COMMITTEES AND ANNUAL MEETING ATTENDANCE  

The Board of Directors is charged by the stockholders with managing or directing the management of the business affairs and 
exercising the corporate power of the Company. The Board of Directors relies on the following standing committees to assist in 
carrying  out  the  Board  of  Directors’  responsibilities:  the  Audit  Committee,  the  Compensation  Committee,  the  Corporate 
Governance Committee and the Finance Committee. Each of the committees has a written charter approved by the Board of 
Directors and such charters are available on WD-40 Company’s website at http://www.wd40company.com within the “Investors” 
section. There were seven meetings of the Board of Directors during the last fiscal year. Each director serving for the full fiscal 
year attended at least 75 percent of the aggregate of the total number of meetings of the Board and of all committees on which 
the  director  served.  The  Board  of  Directors  holds  an  annual  organizational  meeting  on  the  date  of  the  Annual  Meeting  of 
Stockholders. All Directors are expected to attend the Annual Meeting. At the last Annual Meeting of Stockholders, all of the 
prior year nominee directors were present.  

BOARD OF DIRECTORS COMPENSATION  

Director compensation is set by the Board of Directors upon the recommendation of the Corporate Governance Committee. The 
Corporate Governance Committee conducts an annual review of non-employee director compensation, including consideration 
of  a  survey  of  director  compensation  for  the  same  peer  group  of  companies  used  by  the  Compensation  Committee  for  the 
assessment  of  executive  compensation.  For  fiscal  year  2016,  non-employee  directors  received  compensation  for  services  as 
directors pursuant to the Directors’ Compensation Policy and Election Plan (the “Director Compensation Policy”) adopted by 
the Board of Directors on October 12, 2015. Pursuant to the Director Compensation Policy, non-employee directors received a 
base annual fee of $37,500 for services provided from January 1, 2016 through the date of the Company’s 2016 Annual Meeting 
of Stockholders. The Board Chair received an additional annual fee of $18,000. Non-employee directors received additional cash 
compensation for service on various Board Committees. The Chair of the Audit Committee received $16,000 and each other 
member of the Audit Committee received $8,000. The Chair of the Compensation Committee received $10,000 and each other 
member of the Compensation Committee received $4,000. Each Chair of the Corporate Governance Committee and the Finance 
Committee received $8,000 and each other member of those committees received $4,000. All such annual fees were paid in 
March 2016, with the exception of the fees paid to Messrs. Carter and Pittard.  As a newly elected member of the Board as of 
March 21, 2016, Mr. Carter received a base annual fee of $37,500 and fees for service on the Audit Committee and the Corporate 
Governance Committee through the date of the Company’s 2016 Annual Meeting of Stockholders. As a newly elected member 
of the Board as of June 20, 2016, Mr. Pittard received a base annual fee of $28,000 and the sum of $4,000 in fees for service on 
the Audit Committee and the sum of $2,000 in fees for service on the Finance Committee through the date of the Company’s 
2016 Annual Meeting of Stockholders.  

In December 2007, the Company’s stockholders approved the WD-40 Company 2007 Stock Incentive Plan (the “Stock Incentive 
Plan”) to authorize the issuance of stock-based compensation awards to employees as well as to directors and consultants. For 
services  provided  for  the  period  from  the  date  of  the  Company’s  2015  Annual  Meeting  of  Stockholders  to  the  next  annual 
meeting, the Director Compensation Policy provided for the grant of restricted stock unit (“RSU”) awards having a grant date 
value of $55,500 to each non-employee director. Each RSU represents the right to receive one share of the Company’s common 
stock. On December 8, 2015, each non-employee director, other than Messrs. Carter and Pittard, received an RSU award covering 
552 shares of the Company’s common stock. On March 21, 2016, Mr. Carter received an RSU award covering 519 shares of the 
Company’s common stock. On June 20, 2016, Mr. Pittard received an RSU award covering 484 shares of the Company’s common 
stock. Additional information regarding the RSU awards is provided in a footnote to the Director Compensation table below. 
Each non-employee director was also permitted to elect to receive an RSU award in lieu of all or a portion of his or her base 
annual fee for service as a director as specified above. The number of shares of the Company’s common stock subject to each 
such RSU award granted to the non-employee directors equaled the compensation payable in RSUs divided by the fair market 
value of the Company’s common stock as of the date of grant. RSU awards granted to non-employee directors pursuant to the 
Director Compensation Policy are subject to Award Agreements under the Stock Incentive Plan. All RSU awards granted to non-
employee directors are fully vested and are settled in shares of the Company’s common stock upon termination of the director’s 
service as a director of the Company.  

The Company also maintains a Director Contributions Fund from which each incumbent non-employee director has the right, at 
a specified time each fiscal year, to designate $6,000 in charitable contributions to be made by the Company to properly qualified 
(under Internal Revenue Code Section 501(c)(3)) charitable organizations.  

11 

 
 
 
 
 
 
 
 
DIRECTOR COMPENSATION TABLE - FISCAL YEAR 2016 

The  following  Director  Compensation  table  provides  information  concerning  director  compensation  earned  by  each  non-
employee director for services rendered in fiscal year 2016. Since the annual base fee and fees for service on Committees are 
payable for services provided to the Company from January 1st of the fiscal year until the next annual meeting of stockholders, 
such compensation is reported for purposes of the Director Compensation table on a weighted basis. For fiscal year 2016, one 
third of the reported compensation earned or paid in cash is based on the Director Compensation Policy in effect for calendar 
year 2015 and two thirds of the reported compensation earned or paid in cash is based on the Director Compensation Policy in 
effect for calendar year 2016. Amounts earned and reported in the Director Compensation table for Fees Earned or Paid in Cash 
for the fiscal year for each director are dependent upon the various committees on which each director served as a member or as 
chair during the fiscal year.  

Name 
Giles H. Bateman 
Peter D. Bewley 
Daniel T. Carter 
Melissa Claassen 
Richard A. Collato 
Mario L. Crivello 
Linda A. Lang 
Daniel E. Pittard 
Gregory A. Sandfort 
Neal E. Schmale 

All Other 
Compensation 
($)4 

Fees Earned or Paid 
in Cash 
($)1 

Total 
($) 

Stock Awards 
($)2 

Option Awards 
($)3 
  $               57,167    $               55,437    $                         -    $                 6,000    $             118,604 
  $               57,167    $               55,437    $                         -    $                 6,000    $             118,604 
  $               34,333    $               55,434    $                         -    $                         -    $               89,767 
  $               43,833    $               55,437    $                         -    $                 6,000    $             105,270 
  $               55,167    $               55,437    $                         -    $                 6,000    $             116,604 
  $               49,167    $               55,437    $                         -    $                 6,000    $             110,604 
  $               49,167    $               55,437    $                         -    $                 6,000    $             110,604 
  $               17,500    $               55,437    $                         -    $                         -    $               72,937 
  $               46,167    $               55,437    $                         -    $                 6,000    $             107,604 
  $               71,167    $               55,437    $                         -    $                 6,000    $             132,604 

1 

For services rendered during fiscal year 2016, directors other than Ms. Claassen and Messrs. Carter and Pittard received RSU awards 
pursuant to elections made in 2014 and 2015 under the Director Compensation Policy with respect to their services as directors in calendar 
years 2015 and 2016, respectively, in each case in lieu of all or part of their base annual fees for such calendar year (as described in the 
narrative  preceding  the  Director  Compensation  table) as  follows:  Peter  D.  Bewley,  Linda  A.  Lang,  Gregory  A.  Sandfort  and  Neal  E. 
Schmale received RSU awards valued at $37,140. Based on the elections of Ms. Claassen, Mr. Carter and Mr. Pittard, with respect to their 
base annual fees for services as a director in calendar years 2015 (as to Ms. Claassen) and 2016, Ms. Claassen received RSU awards for 
services rendered during fiscal year 2016 valued at $30,795 and Mr. Carter received RSU awards for services rendered during fiscal year 
2016 valued at $24,970. Mr. Pittard elected to receive his base annual fees in cash. The number of shares underlying each director’s RSU 
award is rounded down to the nearest whole share. 

2  Amounts included in the Stock Awards column represent the grant date fair value for non-elective RSU awards granted to all non-employee 
directors pursuant to the Director Compensation Policy. On December 8, 2015, each director other than Messrs. Carter and Pittard received 
a non-elective RSU award covering 552 shares of the Company’s common stock. Each RSU award has a grant date fair value equal to the 
closing  price  of  the  Company’s  common  stock  on  that  date  in  the  amount  of  $100.43  per  share  multiplied  by  the  number  of  shares 
underlying the RSU award. On March 21, 2016 and on June 20, 2016, Mr. Carter and Mr. Pittard, respectively, received non-elective RSU 
awards covering 519 shares and 484 shares, respectively, of the Company’s common stock.  The RSU awards granted to Mr. Carter and 
Mr. Pittard have grant date fair values equal to the closing price of the Company’s common stock on the respective dates of the awards in 
the amounts of $106.81 and $114.54 per share, respectively, multiplied by the number of shares underlying the respective RSU awards. 
The number of shares underlying each director’s RSU award is rounded down to the nearest whole share. Outstanding RSUs held by each 
director  as  of  October  18,  2016  are  reported  above  in  footnotes  to  the  table  under  the  heading,  Security  Ownership  of  Directors  and 
Executive Officers. The RSUs are settled in stock only upon termination of service as a director and the RSUs provide for the payment of 
dividend equivalent compensation in amounts equal to dividends declared and paid on the Company’s common stock.   

3  Outstanding options held by directors as of October 18, 2016 are reported above in footnotes to the table under the heading,  Security 

Ownership of Directors and Executive Officers.  

4  Amounts represent charitable contributions made by the Company in fiscal year 2016 as designated by non-employee directors pursuant 

to the Company’s Director Contribution Fund.  

12 

 
  
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
 
 
 
 
 
 
   
   
   
   
   
 
  
 
 
 
EQUITY HOLDING REQUIREMENT FOR DIRECTORS 

All RSU awards to non-employee directors, including both non-elective grants and RSU awards granted pursuant to the annual 
elections of the directors to receive RSUs in lieu of all or part of their base annual fee, provide for immediate vesting but will not 
be settled in shares of the Company’s common stock until termination of each director’s service as a director. The number of 
shares to be issued to each non-employee director upon termination of service is disclosed in the footnotes to the table under the 
heading, Security Ownership of Directors and Executive Officers. 

STOCKHOLDER COMMUNICATIONS WITH BOARD OF DIRECTORS 

Stockholders  may  send  communications  to  the  Board  of  Directors  by  submitting  a  letter  addressed  to:  WD-40  Company, 
Corporate Secretary, 1061 Cudahy Place, San Diego, CA 92110.  

The Board of Directors has instructed the Corporate Secretary to forward such communications to the Board Chair. The Board 
of  Directors  has  also  instructed  the  Corporate  Secretary  to  review  such  correspondence  and,  at  the  Corporate  Secretary’s 
discretion, to not forward correspondence which is deemed of a commercial or frivolous nature or inappropriate for Board of 
Director  consideration.  The  Corporate  Secretary  may  also  forward  the  stockholder  communication  within  the  Company  to 
another department to facilitate an appropriate response.  

COMMITTEES  

CORPORATE GOVERNANCE COMMITTEE 
NOMINATION POLICIES AND PROCEDURES   

The Corporate Governance Committee is comprised of Peter D. Bewley (Chair), Daniel T. Carter, Melissa Claassen, Mario L. 
Crivello, Gregory A. Sandfort and Neal E. Schmale. The Corporate Governance Committee also functions as the Company’s 
nominating committee and is comprised exclusively of independent directors as defined in the  Nasdaq Rules. The Corporate 
Governance Committee met four times during the last fiscal year.  

The Corporate Governance Committee acts in conjunction with the Board of Directors to ensure that a regular evaluation is 
conducted of succession plans, performance, independence, and of the qualifications and integrity of the Board of Directors. The 
Corporate  Governance  Committee  also  reviews  the  applicable  skills  and  characteristics  required  of  nominees  for  election  as 
directors.  The  objective  is  to  balance  the  composition  of  the  Board  of  Directors  to  achieve  a  combination  of  individuals  of 
different backgrounds and experiences, including, but not limited to, whether the candidate is currently or has recently been an 
executive  officer  at  a  publicly  traded  company;  whether  the  candidate  has  substantial  background  in  matters  related  to  the 
Company’s products or markets, in particular, supply chain management, information technology, retailing and marketing; and 
whether the candidate has substantial international business experience, a substantial financial background or is serving as a 
director at one or more publicly traded companies. The Board of Directors has not established any specific diversity criteria for 
the selection of nominees other than the general composition criteria noted above. 

In determining whether to recommend a director for re-election, the Corporate Governance Committee considers the director’s 
past attendance at meetings, results of evaluations and the director’s participation in and anticipated future contributions to the 
Board of Directors. A director who will have reached the age of 72 prior to the date of the next annual meeting of stockholders, 
except for non-employee directors first elected to the Board prior to June 29, 1999, will be expected to retire from the Board.  
However, the Board may re-nominate any director for up to three additional years if relevant circumstances warrant continued 
service.  

13 

 
  
  
  
 
 
 
 
 
 
 
 
  
 
The  Corporate  Governance  Committee  reviews  new  Board  of  Director  nominees  through  a  series  of  internal  discussions, 
reviewing  available  information, and  interviewing  selected  candidates. Generally,  candidates  for  nomination to  the Board of 
Directors have been suggested by directors or employees. The Company does not currently employ a search firm or third party 
in connection with seeking or evaluating candidates. 

The Corporate Governance Committee will consider director candidates recommended by security holders under the same criteria 
as  other  candidates  described  above.  Nominations  may  be  submitted  by  letter  addressed  to:  WD-40  Company  Corporate 
Governance Committee, Corporate Secretary, 1061 Cudahy Place, San Diego, CA 92110. Nominations by security holders must 
be submitted in accordance with the requirements of the Company’s Bylaws, including submission of such nominations within 
the time required for submission of stockholder proposals as set forth below under the heading, Stockholder Proposals.  

AUDIT COMMITTEE 
RELATED PARTY TRANSACTIONS REVIEW AND OVERSIGHT 

The Audit Committee is comprised of Daniel T. Carter (Chair), Giles H. Bateman (retiring director), Peter D. Bewley, Richard 
A. Collato (retiring director), Daniel E. Pittard and Neal E. Schmale. Five meetings were held during the last fiscal year to review 
quarterly  financial  reports,  to  consider  the  annual  audit  and  other  audit  services,  to  review  the  audit  with  the  independent 
registered public accounting firm after its completion and to review the Company’s business continuity and insurance programs. 
The Board of Directors has determined that Mr. Carter is an “audit committee financial expert” as defined by regulations adopted 
by the Securities and Exchange Commission. Mr. Carter and each of the other members of the Audit Committee are independent 
directors as defined in the Nasdaq Rules. Each member of the Audit Committee also satisfies the requirements for service on the 
Audit Committee as set forth in Rule 5605(c)(2) of the Nasdaq Rules. 

The Audit Committee has responsibility for review and oversight of related party transactions for potential conflicts of interest. 
Related party transactions include any independent business dealings between the Company and related parties who consist of 
the Company’s executive officers, directors, director nominees and holders of more than 5% of the Company’s shares. Such 
transactions include business dealings with parties in which any such related party has a material direct or indirect interest. The 
Board of Directors has adopted a written policy to provide for the review and oversight of related party transactions by the Audit 
Committee. Executive officers and directors are required to notify the Secretary of the Company of any proposed or existing 
related party transactions in which they have an interest. The Secretary and the Audit Committee also rely upon the Company’s 
disclosure controls and procedures adopted pursuant to Exchange Act rules for the purpose of assuring that matters requiring 
disclosure, including related party transactions that may involve the potential for conflicts of interests, are brought to the attention 
of management and the Audit Committee on a timely basis. Certain related party transactions do not require Audit Committee 
review and approval. Such transactions are considered pre-approved. Pre-approved transactions include: 

(cid:120) 

(cid:120) 

(cid:120) 

(cid:120) 

compensation  arrangements  approved  by  the  Compensation  Committee  or  the  Board  of  Directors  and  expense 
reimbursements consistent with the Company’s expense reimbursement policy; 
transactions in which the related party’s interest is derived solely from the fact that he or she serves as a director of another 
corporation that is a party to the transaction;  
transactions in which the related party’s interest is derived solely from his or her ownership (combined with the ownership 
interests of all other related parties) of not more than a 5% beneficial interest (but excluding any interest as a general partner 
of a partnership) in an entity that is a party to the transaction; and  
transactions available to all employees of the Company generally.  

If  a  related  party  transaction  is  proposed  or  if  an  existing  transaction  is  identified,  the  Audit  Committee  has  authority  to 
disapprove,  approve  or  ratify  the  transaction  and  to  impose  such  restrictions  or  other  limitations  on  the  transaction  as  the 
Committee  may  consider  necessary  to  best  assure  that  the  interests  of  the  Company  are  protected  and  that  the  related  party 
involved is not in a position to receive an improper benefit. In making such determination, the Audit Committee considers such 
factors as it deems appropriate, including without limitation (i) the benefits to the Company of the transaction; (ii) the commercial 
reasonableness of the terms of the transaction; (iii) the dollar value of the transaction and its materiality to the Company and to 
the related party; (iv) the nature and extent of the related party’s interest in the transaction; (v) if applicable, the impact of the 
transaction on a non-employee director’s independence; and (vi) the actual or apparent conflict of interest of the related party 
participating in the transaction.  

14 

 
  
 
 
  
 
 
 
 
 
During the fiscal year ended August 31, 2016, there were no transactions required to be reported pursuant to the requirements of 
Item 404(a) of Regulation S-K under the Exchange Act that did not require review and approval by the Audit Committee.  

The Audit Committee also has responsibility for the selection, appointment and oversight of the independent registered public 
accounting firm for the Company.  

FINANCE COMMITTEE  

The Finance Committee is comprised of Linda A. Lang (Chair), Giles H. Bateman (retiring director), Melissa Claassen, Mario 
L. Crivello, Daniel E. Pittard and Neal E. Schmale. Four meetings of the Finance Committee were held during the last fiscal 
year. The Finance Committee is appointed by the Board for the primary purpose of assisting the Board in overseeing financial 
matters  of  importance  to  the  Company,  including  matters  relating  to  acquisitions,  investment  policy,  capital  structure,  and 
dividend policy. The Finance Committee also reviews the Company’s annual and long-term financial strategies and objectives. 

COMPENSATION COMMITTEE  
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION  

The  Compensation  Committee  is  comprised  of  Gregory  A.  Sandfort  (Chair),  Peter  D.  Bewley,  Richard  A.  Collato  (retiring 
director), Mario L. Crivello and Linda A. Lang, all of whom are independent directors as defined under the Nasdaq Rules. The 
Compensation Committee met three times during the last fiscal year. During the fiscal year ended August 31, 2016, there were 
no compensation committee interlock relationships with respect to members of the Board of Directors and the Compensation 
Committee as described in Item 407(e)(4)(iii) of Regulation S-K promulgated under the Exchange Act.  

15 

 
 
 
 
  
 
 
 
ITEM NO. 2 
ADVISORY VOTE TO APPROVE EXECUTIVE COMPENSATION 

In accordance with the requirements of Section 14A of the Exchange Act, the Company’s stockholders are being asked to cast 
an  advisory  vote  to  approve  the  compensation  of  the  Company’s  Named  Executive  Officers  (“NEOs”)  identified  in  the 
Compensation Discussion and Analysis section of this proxy statement. This vote is commonly referred to as a “Say-on-Pay” 
vote. 

At the Company’s 2011 Annual Meeting of Stockholders, the first Say-on-Pay vote was held and the Company’s stockholders 
were also asked, by a non-binding advisory vote, to express their preference as to the frequency of future Say-on-Pay votes and 
the Board of Directors recommended annual Say-on-Pay voting. The Company’s stockholders expressed a preference to have 
Say-on-Pay votes every year.  

The  following  resolution  will  be  presented  for  approval  by  the  Company’s  stockholders  at  the  2016  Annual  Meeting  of 
Stockholders: 

“RESOLVED, that the stockholders of WD-40 Company (the “Company”) hereby approve the compensation of the Company’s 
Named Executive Officers as disclosed in the Compensation Discussion and Analysis section of the Company’s proxy statement 
for the 2016 Annual Meeting of Stockholders and in the accompanying compensation tables and narrative disclosures.”  

The advisory vote to approve executive compensation is a non-binding vote on the compensation of the Company’s NEOs. This 
proxy statement contains a description of the compensation provided to the NEOs as required by Item 402 of Regulation S-K 
promulgated under the Exchange Act.  

Stockholders  are  encouraged  to  carefully  consider  the  Compensation  Discussion  and  Analysis,  accompanying  compensation 
tables and related narrative discussion in this proxy statement in considering this advisory vote. The Board of Directors believes 
that the compensation provided to the Company’s NEOs offers a competitive pay package with a proper balance of current and 
long term incentives aligned with the interests of the Company’s stockholders.  

This is an advisory vote and will not affect compensation previously paid or awarded to the NEOs. While a vote disapproving 
the  NEOs’  executive  compensation  will  not  be  binding  on  the  Board  of  Directors  or  the  Compensation  Committee,  the 
Compensation Committee will consider the results of the advisory vote in making future executive compensation decisions. 

The affirmative vote of a majority of the shares present in person or represented by proxy and entitled to vote on the proposal at 
the Annual Meeting of Stockholders is required to approve this advisory vote on executive compensation.  

THE  BOARD  OF  DIRECTORS  UNANIMOUSLY  RECOMMENDS  THAT  STOCKHOLDERS  VOTE  FOR 
ADOPTION  OF  THE  PROPOSED  RESOLUTION  FOR  APPROVAL  OF  THE  COMPENSATION  OF  THE 
COMPANY’S NAMED EXECUTIVE OFFICERS.  

16 

 
 
  
 
  
 
 
 
  
 
 
 
COMPENSATION DISCUSSION AND ANALYSIS 

WD-40 Company’s Compensation Discussion and Analysis addresses the executive compensation philosophy and the processes 
and  decisions  of  the  Compensation  Committee  of  the  Company’s  Board  of  Directors  (the  “Committee”)  with  respect  to  the 
compensation of the Company’s Named Executive Officers (the “NEOs”). For fiscal year 2016, the Company’s NEOs were: 

Jay W. Rembolt, our Vice President, Finance, Treasurer and Chief Financial Officer (“CFO”);  

(cid:120)  Garry O. Ridge, our Chief Executive Officer (“CEO”);  
(cid:120) 
(cid:120)  Michael L. Freeman, our Division President, the Americas;  
(cid:120)  William B. Noble, our Managing Director, EMEA; and 
(cid:120)  Geoffrey J. Holdsworth, our Managing Director, Asia-Pacific. 

EXECUTIVE SUMMARY OF EXECUTIVE COMPENSATION DECISIONS AND RESULTS 

The compensation structure for the NEOs is comprised of three elements: base salary, retention-related equity compensation and 
performance-related  cash  and  equity compensation.  Through  the  application of  these elements,  a significant  portion of NEO 
realized compensation is directly tied to Company performance measured by increased earnings and total stockholder return 
(“TSR”).  Performance-based compensation tied to earnings is based on earnings before interest, income taxes, depreciation and 
amortization (“EBITDA”), not earnings per share. 

Retention-related equity compensation includes restricted stock unit (“RSU”) awards that vest over a period of three years after 
grant. Retention-related equity compensation features are also reflected in our performance-based market share unit (“MSU”) 
awards that may be earned over a market return-based vesting period of three years. 

Performance-related compensation includes (i) an annual cash Incentive Compensation opportunity that is tied to current fiscal 
year financial results; (ii) MSU awards that are tied to a measure of TSR; and (iii) deferred performance unit (“DPU”) awards 
that are tied to current fiscal year financial results that exceed levels required for maximum payment of that portion of the cash 
Incentive Compensation opportunity that is tied to global EBITDA. 

The foregoing compensation structure elements are described fully later in this Compensation Discussion and Analysis.  

In  establishing  the  framework  for  overall  NEO  compensation  and  in  assessing  such  compensation  for  each  NEO  in  light  of 
individual and overall Company performance, the Committee considers actual and target levels of compensation with reference 
to both short-term and long-term performance periods as well as labor market data and peer group executive compensation. The 
Committee seeks to align individual NEO performance incentives with both short-term and long-term Company objectives. The 
Committee  reviews  each  of  the  principal  elements  of  NEO  compensation  to  determine  the  effectiveness  of  the  established 
framework  for  NEO  compensation  based  on  measures  of  Company  performance,  specifically  including  regional  and  global 
measures based on the Company’s EBITDA, but also including relative Company performance as compared to the established 
peer group of companies and a comparable market index. Additionally, the Committee also considers the relative achievement 
of longer term strategic objectives as to which each NEO is accountable.  Information regarding NEO strategic objectives is 
provided  in  the  Executive  Officer  Compensation  Decisions  section  below  under  the  heading,  Base  Salary:  Process.    The 
Committee believes that a review of NEO compensation and relative company performance over multi-year periods demonstrates 
the effectiveness of the Company’s established framework for NEO compensation.  

THREE YEAR PERFORMANCE-BASED COMPENSATION REVIEW 

For fiscal year 2016, the Company’s financial performance was strong, resulting in achievement of the maximum performance 
measure  goals  for  regional  and  global  EBITDA  under  the  Company’s  Incentive  Compensation  program  (the  “Performance 
Incentive  Program”).  As  described  in  more  detail below, maximum  first  level  performance  measure  goals for  the Americas, 
EMEA,  and  Asia-Pacific  regions  were  all  achieved.    In  addition,  the  full  maximum  first  and  second  level  goals  for  global 
EBITDA were achieved. As a result, each of the NEOs earned the maximum amount of Incentive Compensation for fiscal year 
2016. The Company’s financial performance for fiscal year 2015, as measured against goals for regional and global EBITDA, 
was mixed.  Maximum first level goals for the Americas and Asia-Pacific regions were achieved in fiscal year 2015, but minimum 
first level goals for EMEA were not achieved. The second level minimum goal for global EBITDA was not achieved. As a result, 
earned  Incentive  Compensation  amounts  for  fiscal  year  2015  for  the  NEOs  were  at  or  near  the  target  amounts  (50%  of  the 
maximum earned Incentive Compensation opportunity) for all of the NEOs other than Mr. Noble and no Incentive Compensation 
was earned by Mr. Noble. The Company’s financial performance for fiscal year 2014 exceeded many of the goals established by 
the Committee for performance-based compensation earned for that year. As a result, earned Incentive Compensation for fiscal 
year 2014 for each NEO was above the target amount of the potential reward for all of the NEOs.   

17 

 
 
 
  
  
  
  
 
 
 
For the three fiscal years ended August 31, 2016, the TSR for the Company’s shares exceeded, by an absolute percentage point 
difference, the return for the Russell 2000 Index (the “Index”) by 91.4%. As a result, MSUs awarded to the NEOs in October 
2013 provided vested shares of the Company’s common stock to the NEOs at the maximum amount of 200% of the target number 
of award shares. For the three fiscal years ended August 31, 2015, the TSR for the Company’s shares exceeded, by an absolute 
percentage point difference, the return for the Index by 27.5%. As a result, MSUs awarded to the NEOs in October 2012 provided 
vested shares of the Company’s common stock to the NEOs at the maximum amount of 200% of the target number of award 
shares. There were no performance-based equity awards providing for vesting as of the end of fiscal year 2014.   

FISCAL YEAR 2016 COMPENSATION 

Compensation decisions for fiscal year 2016 were made in October 2015 based on individual and Company performance during 
fiscal year 2015 and a market survey conducted by the Committee’s compensation consultant. The relative market percentile of 
total compensation for each of the NEOs for fiscal year 2016 based on peer group data is provided below under the heading 
Overall Reasonableness of Compensation.  

The following is a summary of the decisions made by the Committee for NEO compensation for fiscal year 2016:  

(cid:120) 

For fiscal year 2016, base salaries for the NEOs were not increased. Base salaries for the NEOs were assessed in relation to 
labor market information.  For fiscal year 2016, consideration was given to the appropriate relative mix of salary, annual 
Incentive Compensation and equity awards. 

(cid:120)  Annual Incentive Compensation is awarded to the NEOs under the Company’s Performance Incentive Compensation Plan 
described below under the heading Performance Incentive Program. For purposes of the Performance Incentive Program, 
goals  for  regional  and  global  EBITDA  were  established  at  the  beginning  of  the  year.  The  Company’s  performance  as 
measured  against  these goals  is described  in detail  below.    For fiscal  year 2016,  the  target  amounts of  annual  Incentive 
Compensation (50% of the maximum earned Incentive Compensation opportunity) for each of the NEOs were increased to 
provide a greater proportion of total target compensation in the form of performance-based annual compensation. 

(cid:120) 

(cid:120) 

(cid:120) 

In  October  2015,  the  NEOs  received  annual  RSU  awards  providing  for  the  issuance  of  a  total  of  7,326  shares  of  the 
Company’s common stock to be earned by continued employment by the Company over a vesting period of three years. 
These awards serve a retention purpose together with an incentive to maximize long term stockholder value through share 
price appreciation.  

In October 2015, the NEOs received MSU awards subject to performance vesting covering a target number of shares of the 
Company’s common stock equal to 7,326 shares. If the Company’s TSR over the three year vesting period matches the 
median return for the Index, the target number of shares of the Company’s common stock would be issued to the NEOs. The 
actual number of shares to be issued will be from 0% to 200% of the target number of shares depending upon the Company’s 
TSR as compared to the return for the Index.1  

In October 2015, the NEOs received DPU awards that provided an opportunity to receive up to an aggregate maximum of 
11,078 additional shares of the Company’s common stock upon termination of employment.  The DPU awards provided for 
vesting as of the end of fiscal year 2016 if the Company were to achieve a level of global EBITDA for the fiscal year in 
excess of the maximum goal for global EBITDA established for the Performance Incentive Program2. Since the Company’s 
global  EBITDA  for  fiscal  year  2016  exceeded  the  maximum  goal  for  global  EBITDA  established  for  the  Performance 
Incentive Program, the DPU awards vested as to 19.3% of the maximum number of shares that each NEO was eligible to 
earn.    

(cid:120)  RSU, MSU and DPU award amounts for fiscal year 2016 varied among the NEOs based on labor market compensation 
practices  specific  to  the  region  of  employment,  relative  achievement  of  individual  performance  measures  and  goals 
established for each NEO, as well as Company performance for fiscal year 2015 in areas over which each NEO had direct 
influence.  

1 

2 

For a more complete description of the MSU awards, refer to the  Executive Officer Compensation Decisions section below under the 
heading, Market Share Unit Awards.  

For a more complete description of the  DPU awards, refer to the  Executive Officer Compensation Decisions section below under the 
heading, Deferred Performance Unit Awards.  

18 

 
 
 
 
 
 
 
 
 
 
(cid:120)  The Company’s stockholders have provided advisory votes to approve executive compensation required by Section 14A of 
the Exchange Act (the “Say-on-Pay” votes) at the Company’s annual meeting of stockholders for fiscal years 2013, 2014 
and 2015. In each instance, at least 95% of the votes cast in the Say-on-Pay votes approved the compensation of the NEOs 
as disclosed in the Compensation Discussion and Analysis section of the Company’s proxy statements for those fiscal years 
and in the accompanying compensation tables and narrative disclosures. The Committee has considered the results of these 
advisory  Say-on-Pay  votes  in  its  decision-making  for  executive  compensation  of  the  NEOs  and  has  concluded  that  no 
significant changes in executive compensation decisions and policies are warranted.  

GOVERNANCE OF EXECUTIVE OFFICER COMPENSATION PROGRAM 

The purpose of the Committee is to establish and administer the compensation arrangements for our CEO and the other executive 
officers  of  the  Company,  including  the  other  NEOs,  on  behalf  of  the  Board  of  Directors.  The  Committee  is  responsible  for 
developing  the  Company’s  overall  executive  compensation  strategy,  with  support  from  management  and  the  Committee’s 
independent  compensation  consulting  firm.    For  fiscal  year  2016  compensation  decisions,  the  Committee’s  compensation 
consulting firm was Board Advisory, LLC.  The Committee also has responsibilities in connection with administration of the 
Company’s equity compensation plans.  

The Committee operates pursuant to a Charter which outlines its responsibilities, including the Committee’s responsibilities with 
respect to performance reviews and approval of annual compensation arrangements for the NEOs. A copy of the Compensation 
Committee Charter can be found under the Investors section of the Company’s website at http://www.wd40company.com.  

PROCESS FOR EVALUATING EXECUTIVE OFFICER PERFORMANCE AND COMPENSATION  

In  accord  with  its  Charter,  the  Committee  works  with  the  Company’s  Human  Resources  function  in  carrying  out  its 
responsibilities.  The  Vice  President  of  Global  Organization  Development  is  management’s  liaison  with  the  Committee.  The 
Committee’s independent compensation consulting firm provides advice and information relating to executive compensation. 
For  fiscal  year  2016,  the  compensation  consulting  firm  assisted  the  Committee  in  the  evaluation  of  executive  base  salary, 
Incentive Compensation opportunities, equity incentive design and award levels, and the specific pay recommendation for our 
CEO.  The Committee’s compensation consulting firm reports directly to the Committee and provides no additional services for 
management.  

EXECUTIVE COMPENSATION PHILOSOPHY AND FRAMEWORK 

COMPENSATION OBJECTIVES  

The Company’s executive compensation program is designed to achieve five primary objectives:  

1.  Attract, motivate, reward and retain high performing executives;  
2.  Align the interests and compensation of executives with the value created for stockholders;  
3.  Create a sense of motivation among executives to achieve both short- and long-term Company objectives;  
4.  Create a direct, meaningful link between business and team performance and individual accomplishment and rewards; and  
5.  Ensure our compensation programs are appropriately competitive in the relevant labor markets.  

TARGET PAY POSITION/MIX OF PAY 

The Company’s compensation program consists primarily of base salary, annual cash incentives, and long-term oriented equity 
awards. Each of these components is discussed in greater detail in the Executive Officer Compensation Decisions section below. 
The Committee has established a target for executive officer total compensation (defined as base salary, plus target Incentive 
Compensation, plus the grant date fair value of equity awards) at the median market level of compensation for each position 
(details on the use of peer group data to establish the median market level is provided below). Actual pay may vary, based on 
Company and/or individual performance, length of time within the position, and anticipated contribution. The Committee does 
not adhere to specific guidelines regarding the percentage of total compensation that should be represented by each compensation 
component, but monitors market competitiveness. A review of total compensation for each NEO relative to the target market 
percentile is provided in the Executive Officer Compensation Decisions section below under the heading, Overall Reasonableness 
of Compensation.   

COMPENSATION BENCHMARKING  

For purposes of its fiscal year 2016 compensation decisions, the Committee examined the executive compensation practices of 
a  peer  group  of  nineteen  companies  to  assess  the  competitiveness  of  the  Company’s  executive  compensation.  Peer  group 
19 

 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
companies were selected from a list of U.S. headquartered companies having revenues and earnings reasonably comparable to 
the Company and doing business in the specialty chemical industry or within specific consumer products categories. In addition 
to the peer group data, the Committee considers surveys of general industry company data provided by Hay Group, a global 
management consulting firm and Kenexa, an IBM Company. These data sources are applied by the Committee to establish the 
market median level of compensation for each executive officer position. The companies used in the peer group analysis for 
fiscal year 2016 compensation decisions were as follows:  

(cid:120)(cid:3) Aceto Corporation 
(cid:120)  American Vanguard Corporation 
(cid:120)  Balchem Corporation 
(cid:120)  Calgon Carbon Corporation 
(cid:120)  Cambrex Corporation 
(cid:120) 
Flotek Industries Inc. 
(cid:120)  Hawkins, Inc. 
(cid:120) 
(cid:120) 
(cid:120) 

Innophos Holdings, Inc. 
Innospec Inc. 
Inter Parfums, Inc. 

(cid:120)  Landec Corporation  
(cid:120)  National Presto Industries, Inc. 
(cid:120)  Nutraceutical International Corporation 
(cid:120)  Oil-Dri Corporation of America 
(cid:120) 
Park Electrochemical Corp. 
(cid:120) 
Prestige Brands Holdings, Inc. 
(cid:120)  Quaker Chemical Corporation 
(cid:120) 
Synutra International, Inc. 
(cid:120)  USANA Health Sciences, Inc. 

EXECUTIVE OFFICER COMPENSATION DECISIONS FOR FISCAL YEAR 2016 

BASE SALARY: PROCESS 

Base salaries for all executive officers, including the NEOs, are approved by the Committee effective for the beginning of each 
fiscal year. In setting base salaries, the Committee considers the salary range prepared by its compensation advisor based on each 
NEO’s job responsibilities and the market 50th percentile target pay position. Salary adjustments, if any, are based on factors 
such as individual performance, position, current pay relative to the market, future anticipated contribution and the Company-
wide  merit  increase  budget.  Assessment  of  individual  performance  follows  a  rigorous  evaluation  process,  including  self-
evaluation  and  the  establishment  of  annual  goals  for  each  executive  officer  and  an  assessment  of  the  achievement  thereof. 
Individual  performance  elements  considered  in  this  process  included  individual  and  Company  performance  goals  and 
achievements in such areas as growth, innovation, leadership, earnings and customer relations for Mr. Ridge; governance and 
risk, compliance, forecasting and financial reporting for Mr. Rembolt; and business unit performance, teamwork, execution and 
growth for Messrs. Freeman, Noble and Holdsworth.  

BASE SALARY: FISCAL YEAR 2016 

In October 2015, the Committee reviewed the market competitiveness of executive officer base salaries relative to peer group 
market data presented by the Committee’s compensation advisor. Based on its review of the peer group market data, no increases 
in base salary were approved by the Committee for any of the NEOs for fiscal year 2016. 

20 

 
  
 
 
 
 
 
 
 
  
  
 
 
 
 
PERFORMANCE INCENTIVE PROGRAM 

The  Company  uses  its  Performance  Incentive  Program  to  tie  executive  officer  compensation  to  the  Company’s  financial 
performance.  All  Company  employees  participate  in  the  same  Performance  Incentive  Program  as  described  below.  The 
Performance  Incentive  Program  is offered  to  the  executive  officers pursuant  to  the WD-40  Company Performance  Incentive 
Compensation Plan most recently approved by the stockholders at the Company’s 2012 Annual Meeting of Stockholders. 

The Performance Incentive Program provides direct incentives to all Company employees, including executive officers, to affect 
regional financial performance and, for the Company as a whole, to promote sales at increasing levels of profitability. Specific 
performance measures tied to regional financial results are used in the Performance Incentive Program formulas as applied to 
each employee according to his or her particular area of responsibility.  

For  the NEOs,  Incentive  Compensation opportunity  awards for  fiscal  year  2016  were  based on  pre-established  goals  for  the 
following corporate performance measures: (i) the Company’s EBITDA computed for each of the Company’s relevant financial 
reporting  segments  (“Regional  EBITDA”);  and  (ii) EBITDA  computed  on  a  consolidated  basis  (“Global  EBITDA”).  The 
calculations of attainment of these performance measures for the NEOs are the same as the calculations for all other employees 
for whom such performance measures were applicable. 

The Company’s Incentive Compensation program, as applied to all of its employees, is designed with the intent to fund the 
Incentive Compensation payout to all employees, including the NEOs, from increased earnings over the prior fiscal year.  If the 
Company does not realize an increase in Global EBITDA over the prior year, it is possible that Mr. Freeman, Mr. Noble and/or 
Mr.  Holdsworth  will  earn  some  Incentive  Compensation  because  the  performance  measure  for  a  portion  of  the  Incentive 
Compensation opportunity payable to those NEOs is based on Regional EBITDA.  

Depending upon actual performance results, the Incentive Compensation opportunities for fiscal year 2016 range from 0% up to 
150% of base salary for Mr. Ridge, from 0% up to 100% of base salary for Messrs. Rembolt and Freeman, from 0% up to 80% 
of base salary for Mr. Noble, and from 0% up to 80% of an amount referred to in Australia for compensation comparison purposes 
as  the  fixed  annual  reward  (“FAR”)1  for  Mr.  Holdsworth.  These  Incentive  Compensation  opportunity  percentages  represent 
increases over the percentages applied in prior years.  Mr. Ridge’s maximum percentage opportunity increased from 100% to 
150%.  The maximum percentage opportunity increased from 60% to 100% for Messrs. Rembolt and Freeman and from 60% to 
80% for Messrs. Noble and Holdsworth.  These increased percentage opportunities were established by the Committee based 
upon competitive market data that supports target incentive compensation at higher levels for each of the NEOs and a greater 
proportion of overall compensation represented by performance-based compensation.  

The maximum Incentive Compensation potential for employees under the Performance Incentive Program is referred to herein 
as the employee’s “Annual Opportunity.” For each of the NEOs, the Performance Incentive Program for fiscal year 2016 provided 
two performance measure levels (“Levels A and C”) for determination of earned Incentive Compensation; each level represented 
50% of the Annual Opportunity. The Performance Incentive Program is consistently applied for all employees of the Company 
except that there are three performance measure levels (“Levels A, B and C”) for all employees other than the NEOs and certain 
other  management  employees.  The  maximum  Incentive Compensation payouts  for  Messrs. Freeman,  Noble  and Holdsworth 
required achievement of specified segment goals for Regional EBITDA (Level A) and Company performance that equaled the 
maximum goal amount for Global EBITDA as described below (Level C). For Messrs. Ridge and Rembolt (each of whom has 
global rather than regional responsibilities), the maximum Incentive Compensation payouts required achievement of specified 
goals for Global EBITDA for each of Levels A and C.   

Only two of the three performance measure goals are applied for the NEOs and certain other management employees for purposes 
of  calculating  earned  Incentive  Compensation  in  order  to  provide  an  increased  incentive  to  those  employees  to  achieve  the 
maximum  level  of  Global  EBITDA  results  for  the  benefit  of  stockholders.    Level  B  performance  measure  goals  for  other 
employees are more directed to achievement of goals tied to areas over which they have more direct influence. For such other 
employees, Level A represented 50% of the Annual Opportunity, Level B represented 30% of the Annual Opportunity and Level 
C represented 20% of the Annual Opportunity.  

Target and maximum payout amounts for each of the NEOs for the fiscal year 2016 Performance Incentive Program are disclosed 
below in the table under the heading, Grants of Plan-Based Awards - Fiscal Year 2016. 

1 Mr. Holdsworth’s FAR includes his base salary (as reported in the Summary Compensation Table) and welfare benefit costs, vehicle 
allowance costs and retirement plan contribution as described in footnote 3 to the Summary Compensation Table. 

21 

 
 
  
  
 
 
 
 
 
 
 
                                                           
The  table  below  sets  forth  the  fiscal  year  2016  Performance  Incentive  Program  payout  weightings  and  the  minimum  and 
maximum goals for the performance measures applicable to each of the NEOs.  The minimum and maximum Level A goals for 
Regional and Global EBITDA were based on earnings before deduction of any Incentive Compensation amounts.  The minimum 
and maximum Level C goals for Global EBITDA were based on earnings after deduction of an estimate of the maximum possible 
Incentive Compensation amounts for Levels A and B, but before deduction of Incentive Compensation amounts for Level C. 

Level 
A 
A 
A 
A 
C 

Performance Measure 

  Regional EBITDA (Americas) 
  Regional EBITDA (EMEA)1 
  Regional EBITDA (Asia-Pacific) 
  Global EBITDA 
  Global EBITDA 

Garry O. Ridge 
Jay W. Rembolt 
N/A 
N/A 
N/A 
50% 
50% 

Michael L. 
Freeman 
50% 
  N/A 
  N/A 
  N/A 
50% 

William B. 
Noble 
  N/A 
50% 
  N/A 
  N/A 
50% 

Minimum 
Goal  
FY 2016 
($ thousands)   

Maximum 
Goal  
FY 2016 
($ thousands) 
 $        51,157  $        55,174 
 $        30,738  $        36,465 
 $        13,600  $        15,600 
 $        77,801  $        82,815 
 $        74,650  $        80,788 

Geoffrey J. 
Holdsworth   
  N/A 
  N/A 
50% 
  N/A 
50% 

1 

EMEA figures have been converted from Great Britain pounds sterling (“GBP”) at an average annual exchange rate for fiscal year 2016 
of $1.4499 per GBP. 

The  following  table  sets  forth  the  actual  fiscal  year  2016  performance  results  and  percentage  achievement  for  each  of  the 
performance measures under the Performance Incentive Program formulas applicable to the NEOs: 

Level 
A 
A 
A 
A 
C 

Performance Measure 

  Regional EBITDA (Americas) 
  Regional EBITDA (EMEA)1 
  Regional EBITDA (Asia-Pacific) 
  Global EBITDA  
  Global EBITDA 

Actual  
FY 2016 
($ thousands) 

  $                   57,577 
  $                   38,425 
  $                   16,821 
  $                   92,012 
  $                   81,544 

% Achievement 

100.0% 
100.0% 
100.0% 
100.0% 
100.0% 

1 

EMEA figures have been converted from Great Britain pounds sterling (“GBP”) at an average annual exchange rate for fiscal year 2016 
of $1.4499 per GBP. 

Achievement  of  the  maximum  goals  for  Regional  EBITDA  and  Global  EBITDA  is  intended  to  be  attainable  through  the 
concerted efforts of all management teams working in their own regions and areas of responsibility and for the Company as a 
whole.  

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Based on the Company’s fiscal year 2016 performance and the Committee’s certification of the relative attainment of each of the 
performance measures under the Performance Incentive Program, the payouts for our executive officers, including the NEOs, 
were calculated. On October 10, 2016, the Committee approved payment of the following Incentive Compensation amounts to 
the NEOs for fiscal year 2016 performance:  

Executive Officer 
Garry O. Ridge 
Jay W. Rembolt 

Michael L. Freeman 
William B. Noble1 
Geoffrey J. Holdsworth2 

Title 

  President and Chief Executive Officer 
  Vice President, Finance, Treasurer  
  and Chief Financial Officer 
  Division President, the Americas 
  Managing Director, EMEA 
  Managing Director, Asia-Pacific 

FY 2016 
 Annual  
Opportunity 
 (As % of  
Base Salary2) 
150% 
100% 

FY 2016 
Incentive 
Compensation 
Paid ($) 
  $          963,624 
  $          308,664 

100% 
80% 
80% 

  $          332,585 
  $          258,516   
  $          221,854 

FY 2016 
Actual Incentive 
Compensation 
 (As % of  
Opportunity) 

100% 
100% 

100% 
100% 
100% 

1  Mr. Noble’s  Incentive  Compensation  amount  has  been  converted  from  Great  Britain  pounds  sterling  (“GBP”)  at  an  average  annual 

exchange rate for fiscal year 2016 of $1.4499 per GBP.  

2  Mr. Holdsworth’s Incentive Compensation amount has been converted from Australian dollars (“AUD”) at an average annual exchange 
rate for fiscal year 2016 of $0.7270 per AUD.  As noted above, Mr. Holdsworth’ Annual Opportunity is based on his FAR rather than his 
base salary.  

As an example of the operation of the Performance Incentive Program, Mr. Freeman’s Incentive Compensation payout for fiscal 
year 2016 was computed as follows:  

Incentive Compensation Annual Opportunity = 100% X Eligible Earnings ($332,585) = $332,585.  

(cid:120) 
(cid:120)  Level A  (Regional EBITDA (Americas)) = 50% of Annual Opportunity = $166,293.  

—  Level A Incentive Compensation = Level A Achievement (100%) X Level A Annual Opportunity = $166,293.  

(cid:120)  Level C (Global EBITDA) = 50% of Annual Opportunity = $166,293.  

—  Level C Incentive Compensation = Level C Achievement (100%) X Level C Annual Opportunity = $166,293.  

Mr. Freeman’s aggregate Incentive Compensation payout was the sum of the payouts under Levels A and C of the Performance 
Incentive Program, or $332,585. 

EQUITY COMPENSATION 

Equity  compensation  is  a  critical  component  of  the  Company’s  efforts  to  attract  and  retain  executives  and  key  employees, 
encourage employee ownership in the Company, link pay with performance and align the interests of executive officers with 
those of stockholders. To provide appropriately directed incentives to our executive officers, the Committee has provided awards 
of time-vesting restricted stock unit (“RSU”) awards as well as performance-vesting market share unit (“MSU”) awards and 
deferred performance unit (“DPU”) awards. Equity awards are granted pursuant to the Company’s 2007 Stock Incentive Plan 
(the “Stock Incentive Plan”) approved by the stockholders at the 2007 Annual Meeting of Stockholders.  

The Company’s MSU awards are tied to a measure of total stockholder return (“TSR”) that is determined by reference to a change 
in the value of the Company’s common stock with reinvestment of dividends. In October 2015, the Committee granted primary 
equity allocations of RSU and MSU awards for fiscal year 2016. The authorized awards were divided equally between the two 
types  of  awards  for  each  NEO.    MSU  awards  provide  for  vesting  after  a  three  year  performance  vesting  period  based  on  a 
comparison of the Company’s TSR against the Russell 2000 Index (the “Index”) as described in more detail below.  In addition 
to the RSU and MSU awards, the NEOs also received DPU awards in October 2015. As compared to the retention and long term 
performance-based attributes of the RSU and MSU awards, the DPU awards provide an incentive reward for achieving Global 
EBITDA  results  for  the  fiscal  year  in  excess  of  the  amount  of  Global  EBITDA  required  for  maximum  payout  of  Incentive 
Compensation under Level C of the Performance Incentive Program as described above.  DPU awards provide for vesting at the 
end of the fiscal year for which they are granted. All RSU, MSU and DPU awards are subject to terms and conditions set forth 
in an applicable award agreement (the “Award Agreement”). 

The principal attributes and benefits of the RSU, MSU and DPU awards for executive officers are as follows:  

(cid:120)  RSU awards provide for vesting in relatively equal portions over a period of three years from the grant date. 

23 

 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
   
   
   
   
  
 
 
 
 
  
 
 
 
(cid:120)  MSU awards provide for performance-based vesting tied to the Company’s TSR over a performance measurement period 
of three fiscal years beginning with the fiscal year in which the awards are granted and ending on August 31st of the third 
year. 

(cid:120)  DPU awards provide for performance-based vesting tied to the Company’s Global EBITDA achievement for the current 
fiscal year in excess of the maximum goal for Global EBITDA under Level C of the Company’s Performance Incentive 
Program. 

(cid:120)  RSU and MSU awards provide for the issuance of shares of the Company’s common stock upon vesting. 
(cid:120)  Vested  DPU  awards  provide  for  the  issuance  of  shares  of  the  Company’s  common  stock  only  upon  termination  of 
employment.  Until issuance of the shares for vested DPU awards, the holders of the vested DPU awards are entitled to 
receive dividend equivalent payments with respect to their vested DPU awards, payable in cash as and when dividends are 
declared upon shares of the Company’s common stock. 

(cid:120)  A mix of RSU, MSU and DPU awards is appropriate as compared to RSU awards alone or other equity awards, such as 
stock options, for the following reasons: i) MSU awards granted annually provide a more direct performance-based incentive 
aligned directly with longer term stockholder interests; ii) RSU awards have a greater perceived value to recipients than 
stock options; iii) DPU awards offer a reward for exceeding the highest goal for near-term financial results for the Company; 
iv) RSU, MSU and DPU awards have a lower compensation expense impact on the Company’s reported financial results 
than stock options; v) RSU, MSU and DPU awards have less dilutive impact on a share count basis than stock options; and 
vi) the issuance of shares of the Company’s common stock upon vesting of RSUs and MSUs, and the deferred issuance of 
shares  following  vesting  of  DPU  awards,  encourages  long-term  stock  ownership  and  facilitates  the  achievement  of  the 
Company’s stock ownership guidelines (as described below in the Other Compensation Policies section, under the heading, 
Executive Officer Stock Ownership Guidelines).  

The Board recognizes the potentially dilutive impact of equity awards. The Company’s equity award practices are designed to 
balance the impact of dilution and the Company’s need to remain competitive by recruiting, retaining and providing incentives 
for high-performing employees.  

Restricted Stock Unit Awards 

RSU awards provide for the issuance of shares of the Company’s common stock to the award recipient upon vesting provided 
that the recipient remains employed with the Company through each vesting date. Shares of the Company’s common stock equal 
to the portion of the RSU award that has vested are issued promptly upon the vesting date. RSU awards provide for vesting over 
a period of three years from the grant date. 34% of the RSU award will vest on the first vesting date and 33% of the RSU award 
will  vest  on  each  of  the  second  and  third  vesting  dates.  The  vesting  date  each  year  is  the  third  business  day  following  the 
Company’s public release of its annual earnings for the preceding fiscal year, but not later than November 15 of the vesting year. 
Payment  of  required  withholding  taxes  due  with  respect  to  the  vesting  of  the  RSU  awards,  if  any,  will  be  covered  through 
withholding of shares by the Company.  For RSU award recipients who retire from the Company after reaching age 65, all RSUs 
will have a vesting date that is 30 days following the effective date of retirement.  The Company will issue a net number of shares 
to the recipient for a vested RSU award after withholding shares having a value as of the vesting date equal to the required tax 
withholding obligation.   

Market Share Unit Awards 

MSU awards provide for performance-based vesting over a performance measurement period of three fiscal years commencing 
with the fiscal year in which the MSU awards are granted (the “Measurement Period”). The recipient must remain employed 
with the Company for vesting purposes until the date on which the Committee certifies achievement of the requisite performance 
provided  for  in  the  MSU  Award  Agreement.  A  number of  shares  of  the  Company’s common  stock  equal  to  an  “Applicable 
Percentage” of the “Target Number” of shares covered by the MSU awards to the NEOs will be issued as of the “Settlement 
Date”.  The  Applicable  Percentage  is  determined  by  reference  to  the  performance  vesting  provisions  of  the  MSU  Award 
Agreements as described below. The Settlement Date for an MSU award is the third business day following the Company’s 
public release of its annual earnings for the third fiscal year of the Measurement Period. Payment of required withholding taxes 
due with respect to the settlement of an MSU award, if any, will be covered through withholding of shares by the Company. The 
Company will issue a net number of shares to the recipient for a vested MSU award after withholding shares having a value as 
of the Settlement Date equal to the required tax withholding obligation.  

24 

 
 
 
  
 
  
 
 
 
The performance vesting provisions of MSU awards are based on relative TSR for the Company over the Measurement Period 
as compared to the total return (“Return”) for the Index as reported for total return (with dividends reinvested), as published by 
Russell Investments. For purposes of computing the relative TSR for the Company as compared to the Return for the Index, 
dividends paid with respect to the Shares will be treated as having been reinvested as of the ex-dividend date for each declared 
dividend. The Applicable Percentage of the Target Number of shares will be determined based on the absolute percentage point 
difference between the TSR for the Company as compared to the Return for the Index as set forth in the table below:  

Relative TSR 
(absolute percentage point difference) 
> 20% 
   20% 
   15% 
   10% 
   5% 
Equal 
   -5% 
  -10% 
>-10% 

Applicable Percentage 
200% 
200% 
175% 
150% 
125% 
100% 
  75% 
  50% 
    0% 

The Applicable Percentage will be determined on a straight line sliding scale from the minimum 50% Applicable Percentage 
achievement level to the maximum 200% Applicable Percentage achievement level. For purposes of determining the TSR for 
the Company and the Return for the Index, the beginning and ending values for each measure will be determined on an average 
basis over a period of all market trading days within the ninety (90) calendar days prior to the beginning of the fiscal year for the 
beginning of the Measurement Period and over a period of all market trading days within the ninety (90) calendar days prior to 
the end of the third fiscal year of the Measurement Period. For purposes of determining relative achievement, actual results are 
to be rounded to the nearest tenth of one percent and rounded up from the midpoint. The number of MSU Shares to be issued on 
the Settlement Date is to be rounded to the nearest whole share and rounded upward from the midpoint.   

In the event of a Change in Control (as defined in the Stock Incentive Plan), the Measurement Period will end as of the effective 
date of the Change in Control and the ending values for calculating the TSR for the Company and the Return for the Index will 
be determined based on the closing price of the Company’s common stock and the value of the Index, respectively, immediately 
prior to the effective date of the Change in Control. The Applicable Percentage will be applied to a proportionate amount of the 
Target Number  of  MSUs based on  the portion  of  the  Measurement  Period  elapsed  as  of  the  effective date  of  the  Change  in 
Control. The recipient NEO will receive RSUs for the portion of the Target Number of MSUs to which the Applicable Percentage 
is not applied. Those RSUs will time vest, subject to rights under the NEO’s Change of Control Severance Agreement, as of the 
Settlement Date.  

Deferred Performance Unit Awards 

DPU awards provide for performance-based vesting over a performance measurement period of the fiscal year in which the DPU 
awards  are  granted  (the  “Measurement  Year”).    The  DPU  awards  provide  for  vesting  of  a  number  of  DPUs  equal  to  an 
“Applicable Percentage” of the “Maximum Number” of DPUs” awarded to the NEOs following conclusion of the Measurement 
Year (“Vested DPUs”).  The recipient must remain employed with the Company for vesting purposes until August 31 of the 
Measurement  Year.  For  NEOs  who  are  residents  of  the  United  States,  the  Vested  DPUs  must  be  held  until  termination  of 
employment.  Following termination of employment, each Vested DPU will be settled by issuance of one share of the Company’s 
common stock (a “DPU Share”). The Maximum Number of DPUs refers to the maximum number of DPU Shares that may be 
issued  with  respect  to  a  DPU  award  upon  full  achievement  of  the  applicable  performance  goal  as  described  below.    The 
Applicable  Percentage  is  determined  by  reference  to  the  performance  vesting  provisions  of  the  DPU  Award  Agreement  as 
described below. For NEOs who are not residents of the United States, the Compensation Committee has discretion to either 
defer settlement of each Vested DPU by issuance of a DPU Share following termination of employment or settle each Vested 
DPU in cash by immediate payment of an amount equal to the closing price of one share of the Company’s common stock as of 
the date of the Compensation Committee’s certification of achievement of the performance measure applied in determination of 
the Applicable Percentage. 

Each Vested DPU that is not settled in cash will include the right to receive a dividend equivalent payment in an amount equal 
to  the  dividends  declared  with  respect  to  the  Company’s  common  stock  for  each  Vested  DPU.    Such  dividend  equivalent 
payments are to be paid in cash as ordinary compensation income as and when common stock dividends are paid by the Company, 
provided, however, that the Company may elect to accumulate such dividend equivalent payments for later payment not less 
often than annually. 

25 

 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
  
 
 
The performance vesting provisions of the DPUs are based on relative achievement within an established performance measure 
range of the Company’s EBITDA before deduction of the stock-based compensation expense for the Vested DPUs (“Adjusted 
Global EBITDA”) for the Measurement Year.  

For fiscal year 2016, the performance vesting provisions for the DPUs were established as set forth in the table below: 

Adjusted Global EBITDA1 
> $80,769,000 
$80,769,000 
$76,980,000 
< $76,980,000 
$76,780,000* 

*      Implied zero percentage achievement level. 

Applicable Percentage 
100% 
100% 
5% 
0% 
0% 

1 

The calculation of Adjusted Global EBITDA accounts for full payment of all Incentive Compensation earned for the fiscal year. On the 
other hand, the maximum goal for Level C under the Performance Incentive Program set forth in the table on page 22 does not account 
for payment of any Level C Incentive Compensation. As a result, the minimum amount included in the table above is less than the amount 
included in the table on page 22 as the maximum Level C goal for Global EBITDA.  

The Applicable Percentage will be determined on a straight line sliding scale from the implied zero percentage achievement level 
to the maximum 100% Applicable Percentage achievement level, but the Applicable Percentage shall not be less than 5%. For 
purposes of determining the Applicable Percentage, the calculated percentage is to be rounded to the nearest tenth of one percent 
and rounded upward from the midpoint.  The number of Vested DPUs is to be rounded to the nearest whole unit and rounded 
upward from the midpoint. 

Equity Awards – Fiscal Year 2016 

For fiscal year 2016, equity awards to our executive officers were granted to satisfy goals for executive officer retention, to 
provide incentives for current and future performance, and to meet objectives for overall levels of compensation and pay mix. 
RSU, MSU and DPU awards were granted to the NEOs by the Committee in October 2015. All of the equity awards are set forth 
below in the table under the heading, Grants of Plan-Based Awards - Fiscal Year 2016. In establishing award levels for the NEOs 
for fiscal year 2016, the Committee placed emphasis on long-term retention goals and desired incentives for current and future 
contributions. The RSU and MSU awards to our CEO were, consistent with past practice, larger than the awards to the other 
NEOs in recognition of his higher level of responsibility for overall Company performance and  based upon market data that 
supports a higher level of equity compensation for our CEO.  The specific RSU award amounts and Target Number of shares 
covered  by  MSU  awards  were  determined  for  each  NEO  based  on  an  assessment  of  the  NEO’s  achievement  of  individual 
performance goals as well as Company performance for fiscal year 2015 in areas over which the NEO had particular influence.  
The DPU award amounts were established by reference to each NEO’s Incentive Compensation opportunity amount based on 
fiscal year 2015 base salary amounts and fiscal year 2016 maximum percentage opportunity for Incentive Compensation – the 
share equivalent value of the DPUs awarded to each NEO as of the date of grant equals 50% of the NEO’s maximum Incentive 
Compensation opportunity amount.  

Market Share Unit Award Vesting for Three Fiscal Year Performance Achievement 

On October 10, 2016, the Committee certified achievement of the performance measure applicable to MSU awards granted to 
the NEOs in October 2013. The Committee certified the Company’s relative TSR as compared to the Return for the Index for 
the performance Measurement Period ended August 31, 2016 for purposes of calculating the vested number of shares of the 
Company’s common stock for those MSU awards.  The relative TSR as compared to the Return for the Index (as an absolute 
percentage point difference) over the three fiscal year Measurement Period ending August 31, 2016 was 91.4%. As a result, 
based  on  the  table  above  in  the  description  of  the  MSU  awards,  the  Applicable  Percentage  of  the  Target  Number  of  shares 
underlying the MSU awards granted in October 2013 was 200%. 

26 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
For the MSU awards granted to the NEOs in October 2013, the NEOs were thus eligible to receive 200% of the Target Number 
of shares of the Company’s common stock underlying the MSU awards.  The following table sets forth the Target Number and 
vested number of shares underlying the MSU awards granted to each NEO in October 2013: 

Executive Officer 
Garry O. Ridge 
Jay W. Rembolt 
Michael L. Freeman 
William B. Noble 
Geoffrey J. Holdsworth 

Target Number 

Vested Shares 

4,571  
1,142  
1,142  
838  
571  

 9,142 
 2,284 
 2,284 
 1,676 
 1,142 

Deferred Performance Unit Award Vesting for Fiscal Year 2016 Performance Achievement 

On October 10, 2016, the Committee certified achievement of the performance measure applicable to DPU awards granted to 
the NEOs in October 2015.  The Committee certified the calculation of the Company’s Adjusted Global EBITDA (as described 
above in the description of the DPU awards) in the amount of $77,549,000.  As a result, based on the table above in the description 
of the DPU awards, the Applicable Percentage of the Maximum Number of shares underlying the DPU awards granted in October 
2015 was 19.3%. 

For the DPU awards granted to the NEOs in October 2015, the number of Vested DPUs that each of the NEOs was entitled to 
receive as of August 31, 2016 was 19.3% of the Maximum Number of DPU Shares underlying such DPU awards.  The following 
table sets forth the Maximum Number of shares underlying the DPU awards granted to each NEO and the number of Vested 
DPUs each NEO has received: 

Executive Officer 
Garry O. Ridge 
Jay W. Rembolt 
Michael L. Freeman 
William B. Noble 
Geoffrey J. Holdsworth 

BENEFITS AND PERQUISITES  

Maximum Number 

Vested DPUs 

5,009  
1,604  
1,729  
1,451  
1,285  

 967 
 310 
 334 
 280 
 248 

As is the case with most Company employees, the NEOs are provided with standard health and welfare benefits, and, for the 
NEOs other than Mr. Noble and Mr. Holdsworth, the opportunity to participate in the WD-40 Company Profit Sharing/401(k) 
Plan (the “Plan”). The Plan serves to provide our executive officers, including the eligible NEOs, with tax-advantaged retirement 
savings as an additional component of overall compensation. Employees have the right to invest the Company’s contributions to 
the Plan in a Company Stock Fund invested in shares of the Company’s common stock as an alternative to other investment 
choices available under the Plan.  For Mr. Noble and Mr. Holdsworth, the Company provides contributions to local retirement 
programs for their benefit.  

The Company maintains individual Supplemental Death Benefit Plan agreements with each of the NEOs other than Mr. Noble 
and  Mr.  Holdsworth.  The  Company’s  Supplemental  Death  Benefit  Plan  agreement  obligations  are  funded  by  life  insurance 
policies owned by the Company.  

The Company also provides leased vehicles to its executive officers and private health insurance for Mr. Noble in excess of 
coverage available to other Company employees in the United Kingdom. The costs associated with the perquisites and other 
personal  benefits  provided  to  the  NEOs  are  included  in  the  Summary  Compensation  Table  below  and  they  are  separately 
identified in the footnote disclosure of such perquisites and other personal benefits included with the Summary Compensation 
Table.  

The Committee considers the cost of the foregoing health and welfare benefits and perquisites in connection with its approval of 
the total compensation for each of our NEOs. All such costs are considered appropriate in support of the Committee’s objective 
of attracting and retaining high quality executive officers because they are common forms of compensation for senior executives 
and are expected by such executives when they consider competing compensation packages.  

27 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
POST-EMPLOYMENT OBLIGATIONS  

The Company has change of control severance agreements with each of the NEOs. The specific terms of the agreements are 
described in detail below under the heading, Change of Control Severance Agreements. The agreements were entered into with 
our executive officers after extensive review by the Committee and the Board of Directors and negotiation with the executive 
officers  to  replace  previously  existing  employment  agreements.  Consideration  was  given  to  possible  inclusion  of  severance 
compensation to be paid to the executive officers in the event of their termination of employment without cause (or for good 
reason) without regard to the existence of a change of control of the Company. No such provisions were included and severance 
compensation is payable only following a termination of employment without “cause” or for “good reason” within two years 
following a “change of control” of the Company (as the quoted terms are defined in the severance agreements).  

The  Committee  believes  that  the  change  of  control  severance  agreements  help  ensure  the  best  interests  of  stockholders  by 
fostering continuous employment of key management personnel. As is the case in many public companies, the possibility of an 
unsolicited change of control exists. The uncertainty among management that can arise from a possible change of control can 
result in the untimely departure or distraction of key executive officers. Reasonable change of control severance agreements 
reinforce continued attention and dedication of executive officers to their assigned duties and support the Committee’s objective 
of retaining high quality executives. 

OVERALL REASONABLENESS OF COMPENSATION 

The Committee believes that the Company is achieving its compensation objectives and, in particular, rewards executive officers 
for driving operational success and stockholder value creation. Based on reviews of tally sheets and a “pay-for-performance” 
analysis by the Committee, and in light of the Company’s compensation objectives, the Committee and the Board of Directors 
believe that the pay mix and target pay position relative to market for each of the NEOs are reasonable and appropriate. The 
“pay-for-performance” analysis includes a review of the individual components of executive officer compensation that are tied 
to Company performance, as measured by identified performance metrics as well as the price of the Company’s common stock. 
In particular, the Committee reviews executive officer Incentive Compensation to determine whether it appropriately rewards 
achievement  of  specific  target  levels  of  Company  performance  and  does  not  otherwise  provide  rewards  in  the  absence  of 
reasonable measures of individual and Company success. Similarly, with respect to equity awards, the Committee considers the 
effectiveness of such awards in providing a reasonable incentive to the executive officers to increase profits (as measured by 
Regional  and  Global  EBITDA)  and  total  stockholder  return  without  inappropriately  rewarding  the  executive  officers  if 
performance targets are not achieved over the long term.  

The following table sets forth the total compensation for each of our NEOs (based on cash compensation received as base salary 
and earned Incentive Compensation, the value of Vested DPUs at their date of grant per share value, plus the value of equity 
awards other than the DPUs at their date of grant per share values) for fiscal year 2016, together with the relative market percentile 
for each NEO: 

Executive Officer 
Garry O. Ridge 
Jay W. Rembolt 
Michael L. Freeman 
William B. Noble3 
Geoffrey J. Holdsworth4 

Annual  
Earned 
Incentive 
Compensation 

Value of Vested 
DPU Awards1 

Value of 
Stock Awards2 

Total 
Compensation 

  Base Salary 
  $        642,416  $        963,624  $          93,006  $        849,846  $          2,548,892  
  $        308,664  $        308,664  $          29,816  $        174,855  $             821,999  
  $        332,585  $        332,585  $          32,124  $        174,855  $             872,149  
  $        323,145  $        258,516  $          26,930  $        109,838  $             718,429  
  $        205,850  $        221,854  $          23,853  $          99,835  $             551,392  

Present Value of 
Total 
Compensation 
Received as a 
Percentage of 
Market Median 
146% 
137% 
153% 
139% 
121% 

1 

For purposes of comparing total compensation for fiscal year 2016 to market median compensation levels for each NEO, the Committee 
included the Value of Vested DPUs based on the closing price of the Company’s common stock on the grant date of $96.18 per share.  
The Committee treats the DPUs separately from other stock-based awards and has included their value (based on the number of Vested 
DPUs  earned  by  each  NEO)  as  an  additional  element  of  short-term  incentive  compensation  because  the  DPUs  are  designed  as  a 
supplemental reward for achievement of financial performance for the fiscal year that exceeds the highest level of performance required 
under the Company’s Performance Incentive Program.   

28 

 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
 
 
 
 
 
 
   
   
   
   
   
   
 
 
 
2 

For purposes of comparing total compensation for fiscal year 2016 to market median compensation levels for each NEO, the Committee 
included the Value of Stock Awards (RSUs and MSUs) based on the closing price of the Company’s common stock on the grant date of 
$96.18.  MSUs are valued based on the target number of shares of the Company’s common stock to be issued upon achievement of the 
applicable performance measure.  Information concerning all of the Stock Awards (including the DPUs) for fiscal year 2016 is set forth 
below in the table under the heading, Grants of Plan-Based Awards - Fiscal Year 2016.   

3  Mr. Noble’s salary and Incentive Compensation amounts have been converted from Great Britain pounds sterling (“GBP”) at an average 

annual exchange rate for fiscal year 2016 of $1.4499 per GBP.  

4  Mr. Holdsworth’s salary and Incentive Compensation amounts have been converted from Australian dollars (“AUD”) at an average annual 

exchange rate for fiscal year 2016 of $0.7270 per AUD.  

For fiscal year 2016, total compensation for our NEOs was assessed by the Committee’s compensation consulting firm. As noted 
in the table above, total compensation for the NEOs ranged from 121% to 153% of the market median compensation level for 
each position as determined by the Committee’s compensation consulting firm. The levels of compensation are considered by 
the Committee to be in line with target compensation levels for the NEOs in a year in which the Company’s performance was 
strong. These market position comparisons are based on the blended analysis from the Committee’s compensation consultant 
which  incorporates  peer  group  proxy  analysis  and  general  industry  survey  data  as  discussed  above  under  the  heading, 
Compensation Benchmarking.  

OTHER COMPENSATION POLICIES 

EXCHANGE ACT RULE 10b5-1 TRADING PLANS AND INSIDER TRADING GUIDELINES  

The Company maintains insider trading guidelines, including transaction pre-approval requirements, applicable to our officers 
and directors required to report changes in beneficial ownership under Section 16 of the Exchange Act as well as certain other 
employees  who  can  be  expected  to  have  access  to  material  non-public  information  concerning  the  Company.  These  insider 
trading guidelines also require pre-approval of all trading plans adopted pursuant to Rule 10b5-1 promulgated under the Exchange 
Act. To avoid the potential for abuse, the Company’s policy with respect to such trading plans is that, once adopted, trading plans 
are not subject to change or cancellation. Any such change or cancellation of an approved trading plan by an executive officer, 
director or employee covered by the Company’s insider trading guidelines in violation of the policy will result in the Company’s 
refusal to approve future trading plan requests for that person.  

EXECUTIVE OFFICER STOCK OWNERSHIP GUIDELINES 

The Board of Directors has approved guidelines for executive officer ownership of the Company’s common stock. The guidelines 
specify that each executive officer will be expected to attain, within a period of five years from the later of the date of election 
of the executive officer or the date of adoption of the guidelines, and to maintain thereafter, equity ownership in the Company 
valued at not less than one times his or her current base salary for executive officers other than our CEO and CFO, two times the 
current base salary for our CFO, and five times the current base salary for our CEO. Valuation for purposes of the guidelines is 
to be determined at the higher of cost or current fair market value for shares of the Company’s common stock held outright and 
shares underlying vested RSUs, MSUs and DPUs then held. Vested stock options are valued on a net after tax basis assuming a 
45% marginal tax rate on the stock option value equal to the current market price for the Company’s common stock less the 
option exercise price.  

The Board of Directors believes that the stock ownership guidelines serve to improve alignment of the interests of our executive 
officers  and  the  Company’s  stockholders.  At  the  present  time,  all  of  the  NEOs  have  exceeded  the  expected  level  of  stock 
ownership.  

As noted above under the heading Equity Compensation, the NEOs receive both time-vesting RSU awards and performance-
based vesting MSU and DPU awards. As the RSU and MSU awards vest, shares of the Company’s common stock are issued to 
the NEOs and these shares may then be sold or retained, subject to the stock ownership guidelines described above.  Vested DPU 
awards provide for deferred issuance of shares to the NEOs upon termination of employment.  Outstanding unvested RSU and 
MSU awards held as of August 31, 2016 by the NEOs are set forth, together with stock options granted for fiscal years prior to 
2009, in the table below under the heading, Outstanding Equity Awards at 2016 Fiscal Year End. All of the NEOs hold Vested 
DPUs  and  each  of  the  NEOs,  other  than  Mr. Rembolt,  holds  vested  RSU  awards  that  must  be  retained  until  termination  of 
employment as noted above in the footnotes to the tables under the heading, Security Ownership of Directors and Executive 
Officers.   

29 

 
  
 
  
 
 
  
 
 
  
 
 
TAX CONSIDERATIONS  

Section 162(m) of the Internal Revenue Code of 1986 (the “Code”) limits the deductibility of compensation payable in any tax 
year to certain covered executive officers (generally limited to the NEOs, but presently excluding the CFO pursuant to current 
Treasury Department guidance). Section 162(m) of the Code generally provides that a publicly-held company cannot deduct 
compensation paid to its most highly paid executive officers to the extent that such compensation exceeds $1 million per officer 
per taxable year. Compensation that is “performance-based” within the meaning of the Code does not count toward the $1 million 
limit. Compensation paid in fiscal year 2016 to the NEOs pursuant to the WD-40 Company Performance Incentive Compensation 
Plan most recently approved by the stockholders at the Company’s 2012 Annual Meeting of Stockholders is intended to qualify 
as “performance-based” compensation. In addition, vested shares under MSU awards and vested DPU awards are intended to 
qualify as “performance-based” compensation.  

While the Compensation Committee attempts to maximize the deductibility of compensation paid to the NEOs, the Committee 
retains the flexibility necessary to provide total compensation in line with competitive practice, the Company’s compensation 
philosophy, and the interests of stockholders. Therefore, the Company may from time to time pay compensation to its executive 
officers that may not be deductible under Section 162(m).  

ACCOUNTING CONSIDERATIONS  

We follow Financial Accounting Standards Board Accounting Standards Codification Topic 718 (“ASC Topic 718”) for our 
stock-based compensation awards. ASC Topic 718 requires companies to measure the compensation expense for all share-based 
payment  awards  made  to  employees  and  directors,  including  stock  options,  restricted  stock  awards,  and  performance-based 
awards based on the grant date fair value of these awards.  Depending upon the type of performance conditions applicable to 
performance-based awards, ASC Topic 718 may require the recording of compensation expense over the service period for the 
award  (usually,  the  vesting  period)  based  on  the  grant  date  value  (such  as  for  our  MSUs)  or  compensation  expense  may  be 
recorded based on the expected probability of vesting over the vesting period, subject to adjustment as such probability may vary 
from period to period (such as for our DPUs). This calculation is performed for accounting purposes and amounts reported in the 
compensation tables below  are based on  the  compensation  expense  expected  to be recorded over  the  vesting periods for  the 
awards, determined as of the grant date for the awards.  In the case of our MSUs, the grant date values fix the compensation 
expense  to be recorded over the  vesting period.    These  amounts are reported  in  the  tables  below  even  though our  executive 
officers  may  realize  more  or  less  value  from  their  awards  depending  upon  the  actual  level  of  achievement  of  the  applicable 
performance measure. In the case of our DPUs, no value is included in the Summary Compensation Table or in the table under 
the heading, Grants of Plan-Based Awards – Fiscal Year 2016, because ASC Topic 718 requires that we assess the probability 
of vesting of the DPUs as of the grant date. As of the grant date, we did not consider it probable that the DPUs would become 
vested even though it was possible that our executive officers would receive Vested DPUs as of the end of the fiscal year. 

30 

 
 
 
 
 
 
 
 
COMPENSATION COMMITTEE REPORT 

The Compensation Committee of WD-40 Company’s Board of Directors has reviewed and discussed with management of the 
Company the Compensation Discussion and Analysis included in this proxy statement and the Company’s annual report on Form 
10-K for the year ended August 31, 2016, and, based upon that review and discussion, recommended to the board that it be so 
included.  

Compensation Committee  
Gregory A. Sandfort, Chair 
Peter D. Bewley  
Richard A. Collato  
Mario L. Crivello  
Linda A. Lang  

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE 

Section 16(a) of the Exchange Act requires the Company’s directors and executive officers, and persons who own more than ten 
percent of the Company’s stock, to file with the Securities Exchange Commission initial reports of stock ownership and reports 
of changes in stock ownership. Reporting persons are required by SEC regulation to furnish the Company with copies of all 
Section 16(a) reports they file.  

To the Company’s knowledge, based solely on review of the copies of such reports furnished to the Company during the last 
fiscal year and written representations that no other reports were required, all Section 16(a) requirements were complied with by 
all persons required to report with respect to the Company’s equity securities during the last fiscal year.  

EXECUTIVE COMPENSATION 

None of our executive officers has an employment agreement or other arrangement, whether written or unwritten, providing for 
a term of employment or compensation for services rendered other than under specific plans or programs described herein.  

For fiscal year 2016, our executive officers received a base salary amount established by the Compensation Committee of the 
Board of Directors at the beginning of the fiscal year. In addition, each employee of the Company, including each executive 
officer, may receive Incentive Compensation under a Performance Incentive Program established at the beginning of the fiscal 
year by the Company and, for our executive officers, by the Committee. A complete description of the Performance Incentive 
Program  is  provided  in  the  Compensation  Discussion  and  Analysis  section  of  this  proxy  statement  under  the  heading, 
Performance  Incentive  Program.  Information  regarding  the  target  and  maximum  potential  Incentive  Compensation  payable 
under the Performance Incentive Program for fiscal year 2016 is provided below in the table under the heading, Grants of Plan-
Based Awards - Fiscal Year 2016. The actual payouts under the Performance Incentive Program for fiscal year 2016 and further 
details regarding the program are provided in the Compensation Discussion and Analysis section of this proxy statement.  Our 
executive officers also received equity compensation in the form of RSUs, MSUs and DPUs, and other compensation benefits 
for services rendered in fiscal year 2016 as more fully described and reported in the Compensation Discussion and Analysis 
section of this proxy statement and in the compensation tables below.  As a relative share of reported total compensation for 
fiscal year 2016, annual salary and earned Incentive Compensation was 60% of total compensation for our CEO and from 68% 
to 74% of total compensation for the other NEOs.    

31 

 
 
 
 
 
 
 
 
 
  
 
 
 
 
SUMMARY COMPENSATION TABLE  

The following table shows information for the three fiscal years ended August 31, 2016, August 31, 2015 and August 31, 2014, 
concerning the compensation of our CEO, our CFO and the three most highly compensated executive officers other than the 
CEO and CFO as of the end of fiscal year 2016 (collectively, the “Named Executive Officers” or “NEOs”): 

Name and Principal Position 
Garry O. Ridge 

President and  
Chief Executive Officer 

Jay W. Rembolt 

Vice President, Finance, 
Treasurer and Chief Financial Officer 

Michael L. Freeman 

Division President, 
the Americas 

William B. Noble4 

Managing Director, EMEA 

Geoffrey J. Holdsworth5 

Managing Director, Asia-Pacific 

  Year 
  2016 
2015 
2014 

2016 
2015 
2014 

2016 
2015 
2014 

2016 
2015 
2014 

2016 
2015 
2014 

Salary 

  Stock Awards1 

Non-Equity 
Incentive Plan 
Compensation2   
  $    642,416     $      998,645     $    963,624     $      99,946     $       2,704,631  
 1,689,844  
 1,828,630  

All Other 
Compensation3   

 261,407    
 470,089    

 642,416    
 626,747    

 686,446    
 642,682    

 99,575    
 89,112    

Total 

  $    308,664     $      205,470     $    308,664     $      81,601     $          904,399  
 627,319  
 677,349  

 75,360    
 135,397    

 308,664    
 301,136    

 158,322    
 160,565    

 84,973    
 80,251    

  $    332,585     $      205,470     $    332,585     $      86,122     $          956,762  
 677,905  
 716,947  

 99,729    
 146,013    

 332,585    
 324,473    

 158,322    
 160,565    

 87,269    
 85,896    

  $    323,145     $      129,069     $    258,516     $      81,792     $          792,522  
 586,950  
 743,479  

 121,861    
 125,675    

 -   
 141,426    

 348,976    
 358,555    

 116,113    
 117,823    

  $    205,850     $      117,315     $    221,854     $      78,010     $          623,029  
 465,448  
 535,339  

 69,332    
 113,483    

 231,107    
 251,976    

 85,920    
 89,597    

 79,089    
 80,283    

1 

Stock Awards other than DPUs for fiscal years 2016, 2015 and 2014 are reported at their grant date fair values. Grant date fair value 
assumptions and related information is set forth in Note 13, Stock-based Compensation, to the Company’s financial statements included 
in the Company’s annual report on Form 10-K filed on October 24, 2016.  Stock Awards consisting of MSUs awarded in fiscal years 
2016, 2015 and 2014 are included based on the value of 100% of the target number of shares of the Company’s common stock to be issued 
upon achievement of the applicable performance measure. Stock Awards consisting of DPUs awarded in fiscal years 2016 and 2015 are 
reported as having no value under applicable disclosure rules and ASC Topic 718 due to the lack of any expected probability of vesting 
of the DPUs as of the grant date, as discussed above in the Compensation Discussion and Analysis section under the heading, Accounting 
Considerations. For achievement of the highest level of the applicable performance measure for the MSUs, NEOs will receive 200% of 
the target number of shares.  For achievement of the highest level of the applicable performance measure for the DPUs, NEOs would 
receive Vested DPUs covering the maximum number of shares reported for purposes of the table under the heading, Grants of Plan-Based 
Awards  –  Fiscal  Year  2016  and  as  described  above  in  the  Compensation  Discussion  and  Analysis  section  under  the  heading,  Equity 
Compensation.   

32 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
   
   
   
   
 
 
 
 
 
 
 
 
 
 
   
   
   
   
 
 
 
 
 
 
 
 
 
 
   
   
   
   
 
 
 
 
 
 
 
 
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
   
   
   
   
 
 
 
 
SUMMARY COMPENSATION TABLE (continued) 

The following table sets forth the amounts that would have been included for the Stock Awards for fiscal years 2016, 2015 and 2014 for 
each of the NEOs if the grant date fair values for the MSUs had been based on the maximum number of shares to be received and if the 
value of the DPUs were included at their grant date fair values based on the maximum number of shares covered by the DPUs:   

Executive Officer 

Garry O. Ridge 

Jay W. Rembolt 

Michael L. Freeman 

William B. Noble 

Geoffrey J. Holdsworth 

Year 

2016 

2015 

2014 

2016 

2015 

2014 

2016 

2015 

2014 

2016 

2015 

2014 

2016 

2015 

2014 

RSUs 

MSUs  
(Maximum) 

DPUs 
(Maximum) 

  $            409,637  

  $         1,178,016  

$            473,551  

 309,963 

 287,744 

 752,965 

 709,876 

 316,339 

 - 

  $              84,282  

  $            242,376  

$            151,642  

 71,490 

 71,889 

 173,664 

 177,353 

 91,145 

 - 

  $              84,282  

  $            242,376  

$            163,460  

 71,490 

 71,889 

 173,664 

 177,353 

 98,283 

 - 

  $              52,943  

  $            152,251  

$            137,178  

 52,431 

 52,752 

 127,364 

 130,141 

 108,577 

 - 

  $              48,122  

  $            138,386  

$            121,484  

 35,713 

 35,944 

 86,753 

 88,676 

 76,718 

 - 

Total Stock 
Awards 
  $         2,061,204   
 1,379,267  
 997,620  

  $            478,300   
 336,299  
 249,242  

  $            490,118   
 343,437  
 249,242  

  $            342,372   
 288,372  
 182,893  

  $            307,992   
 199,184  
 124,620  

2  Amounts  reported  as  Non-Equity  Incentive  Plan  Compensation  represent  Incentive  Compensation  payouts  under  the  Company’s 
Performance  Incentive  Program  as  described  in  the  narrative  preceding  the  Summary  Compensation  Table  and  in  the  Compensation 
Discussion and Analysis section of this proxy statement. Threshold, target and maximum payouts for each of the NEOs for fiscal year 
2016 are set forth below in the table under the heading, Grants of Plan-Based Awards - Fiscal Year 2016.  

3  All Other Compensation for each of the NEOs includes the following items: (i) perquisites and benefits described below; (ii) employer 
profit  sharing  and  matching  contributions  to  the  Company’s  401(k)  Profit  Sharing  Plan  for  each  NEO  other  than  Messrs. Noble  and 
Holdsworth, a U.K. employer retirement benefit contribution for Mr. Noble, and an Australia employer retirement plan contribution for 
Mr. Holdsworth; (iii) dividend equivalent amounts paid to each NEO other than Mr. Rembolt with respect to RSUs held by those NEOs 
that are vested and that will not be settled in shares until termination of employment; and (iv) a taxable payment in the amount of $6,634 
made to Mr. Noble in lieu of a retirement plan contribution under the U.K. retirement benefit program that would, if contributed to the 
retirement plan, result in adverse tax consequences to Mr. Noble.  Perquisites and benefits received by each of the NEOs include group 
medical, dental, vision, wellness and other insurance benefits (“welfare benefit costs”) and vehicle allowance costs which include lease or 
depreciation  expense,  fuel,  maintenance  and  insurance  costs  for  each  NEO  other  than  Mr. Noble,  and  a  cash  allowance  and  fuel  for 
Mr. Noble.  For fiscal year 2016, the total employer 401(k) profit sharing and matching contributions for each NEO other than Messrs. 
Noble  and  Holdsworth  was  $44,167.  Mr. Noble’s  and  Mr.  Holdsworth’s  employer  retirement  benefit  contributions  were  $40,922  and 
$30,877, respectively. Dividend equivalent payments received by the NEOs in fiscal year 2016 were as follows: for Mr. Ridge - $9,650; 
and for each of Messrs. Freeman, Noble and Holdsworth - $6,512. For fiscal year 2016, the welfare benefit costs for each NEO were as 
follows: Mr. Ridge - $27,074; Mr. Rembolt - $25,506; Mr. Freeman - $23,605; Mr. Noble - $10,095; and Mr. Holdsworth - $8,184. For 
fiscal year 2016, the vehicle allowance costs for each NEO were as follows: Mr. Ridge - $19,055; Mr. Rembolt - $11,928; Mr. Freeman - 
$11,838; Mr. Noble - $17,629; and Mr. Holdsworth - $32,437. 

4  Mr. Noble’s Salary, Non-Equity Incentive Plan Compensation and All Other Compensation for each fiscal year have been converted from 
Great Britain pounds sterling (“GBP”) at average annual exchange rates for the year as follows: for fiscal year 2016 at $1.4499 per GBP, 
for fiscal year 2015 at $1.5658 per GBP, and for fiscal year 2014 at $1.6490 per GBP. 

5  Mr. Holdsworth’s Salary, Non-Equity Incentive Plan Compensation and All Other Compensation for each fiscal year have been converted 
from Australian dollars (“AUD”) at average annual exchange rates for the year as follows: for fiscal year 2016 at 0.7270,  for fiscal year 
2015 at $0.8162 per AUD, and for fiscal year 2014 at $0.9166 per AUD.  

33 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
 
  
 
 
GRANTS OF PLAN-BASED AWARDS - FISCAL YEAR 2016 

In  December  2007,  the  Company’s  stockholders  approved  the  WD-40  Company  2007  Stock  Incentive  Plan  to  authorize  the 
issuance  of  stock-based  compensation  awards  to  employees,  directors  and  consultants.  In  addition  to  base  salary  and  the 
Performance Incentive Compensation, for fiscal year 2016 the executive officers were granted RSU, MSU and DPU awards 
under  the  Stock  Incentive  Plan.  Descriptions  of  the  RSU,  MSU  and  DPU  awards  are  provided  above  in  the  Compensation 
Discussion and Analysis section under the heading, Equity Compensation.  

Information concerning the grant of RSU, MSU and DPU awards to the NEOs is provided in the following Grants of Plan-Based 
Awards table. The table also contains information with respect to Performance Incentive Program opportunity awards for fiscal 
year 2016 as described above in the Compensation Discussion and Analysis section under the heading, Performance Incentive 
Program. The table provides threshold, target and maximum payout information relating to the Company’s fiscal year 2016 
Performance Incentive Program.  

Estimated Future Payouts Under 
Non-Equity Incentive Plan Awards1   

Estimated Future Payouts Under 
Equity Incentive Plan Awards2 

Name 
Garry O. Ridge 

Grant Date 

  10/12/2015 
  10/12/2015 (MSU) 

  10/12/2015 (RSU) 

  10/12/2015 (DPU) 

Threshold 
($) 

Target 
($) 
  $              1     $   481,812     $   963,624    

Maximum 
($) 

All Other 
Stock 
Awards: 
Number of 
Shares of 
Stock or 
Units3  
(#) 

Grant Date 
Fair Value of 
Stock and 
Options 
Awards4 
($) 

Threshold 
(#) 

Target 
(#) 

Maximum 
(#) 

 2,209    

 4,418    

 8,836   

  $        589,008  

 250   

 5,009     

  $                    -  

4,418 

  $        409,637  

Jay W. Rembolt 

  10/12/2015 

  $              1     $   154,332     $   308,664    

  10/12/2015 (MSU) 

  10/12/2015 (RSU) 

  10/12/2015 (DPU) 

 454    

 909    

 1,818     

  $        121,188  

 80    

 1,604   

  $                    -  

909 

  $          84,282  

Michael L.  

  10/12/2015 

  $              1     $   166,293     $   332,585    

Freeman 

  10/12/2015 (MSU) 

 454    

 909    

 1,818   

  $        121,188  

  10/12/2015 (RSU) 

  10/12/2015 (DPU) 

 86    

 1,729   

  $                    -  

909 

  $          84,282  

William B. Noble5 

  10/12/2015 

  $              1     $   129,258     $   258,516    

  10/12/2015 (MSU) 

  10/12/2015 (RSU) 

  10/12/2015 (DPU) 

 285    

 571    

 1,142   

  $          76,126  

 72    

 1,451   

  $                    -  

571 

  $          52,943  

Geoffrey J.  

10/12/2015 

  $              1     $   110,927     $   221,854    

Holdsworth6 

  10/12/2015 (MSU) 

  10/12/2015 (RSU) 

  10/12/2015 (DPU) 

 259    

 519    

 1,038   

  $          69,193  

 64    

 1,285     

  $                    -  

519 

  $          48,122  

1 

The Estimated Future Payouts Under Non-Equity Incentive Plan Awards represent Threshold, Target and Maximum payouts under the 
WD-40 Company Performance Incentive Plan for Incentive Compensation payable for fiscal year 2016 performance. The Target amount 
represents fifty percent of the Maximum payout for each NEO. The Maximum amount represents the Incentive Compensation opportunity 
for each NEO that assumes full achievement of the performance measures for Level A of the Performance Incentive Program (as more 
fully discussed above  in  the  Compensation  Discussion  and  Analysis section  under the heading,  Performance Incentive Program)  and 
attainment by the Company of a level of Global EBITDA sufficient to maximize such payouts under Level C of the Performance Incentive 
Program.  

34 

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
  
 
 
 
 
 
   
   
   
 
 
 
   
   
   
   
   
  
 
   
   
   
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
  
 
 
 
 
 
   
   
   
 
 
   
   
   
   
   
  
 
 
   
   
   
   
 
 
   
   
   
   
   
   
   
   
   
   
   
  
 
 
 
 
   
   
   
 
 
 
   
   
   
   
   
  
 
 
   
   
   
   
 
 
   
   
   
   
   
   
   
   
   
   
   
  
 
 
 
 
 
   
   
   
 
 
 
   
   
   
   
   
  
 
 
   
   
   
   
 
 
   
   
   
   
   
   
   
   
   
   
   
  
 
 
 
 
   
   
   
 
 
 
   
   
   
   
   
  
 
 
   
   
   
   
 
   
   
   
   
   
   
   
   
   
 
GRANTS OF PLAN-BASED AWARDS - FISCAL YEAR 2016 (Continued) 

2 

The Estimated Future Payouts Under Equity Incentive Plan Awards represent the Threshold, Target and Maximum number of shares to 
be issued upon performance vesting of MSU and DPU awards as described in the Compensation Discussion and Analysis section under 
the heading, Equity Compensation. There is no applicable Target number of shares for DPU awards to be earned by the NEOs. 

3  All  Other  Stock  Awards  represent  RSUs  described  in  the  Compensation  Discussion  and  Analysis  section  under  the  heading,  Equity 

Compensation.  

4 

5 

6 

Information relating to the amounts disclosed as the Grant Date Fair Value of Stock Awards is included in footnote 1 to the Summary 
Compensation Table above.  

The  Target  and  Maximum  amounts  for  Mr. Noble’s  Estimated  Future  Payouts  Under  Non-Equity  Incentive  Plan  Awards  have  been 
converted from Great Britain pounds sterling (“GBP”) at an average annual exchange rate for fiscal year 2016 of $1.4499 per GBP. 

The Target and Maximum amounts for Mr. Holdsworth’s Estimated Future Payouts Under Non-Equity Incentive Plan Awards have been 
converted from Australian dollars (“AUD”) at an average annual exchange rate for fiscal year 2016 of $0.7270 per AUD. 

35 

 
 
  
  
 
 
OUTSTANDING EQUITY AWARDS AT 2016 FISCAL YEAR END 

The following table provides detailed information concerning the unexercised stock options and RSU and MSU awards that were 
not vested as of the end of the last fiscal year for each of the NEOs: 

Option Awards 

Stock Awards 

Number of 
Securities 
Underlying 
Unexercised 
Options 
(#) 
Exercisable 

Number of 
Securities 
Underlying 
Unexercised 
Options 
(#) 
Unexercisable   

Option 
Exercise 
Price 
($) 

Option 
Expiration 
Date 

Number of 
Shares or  
 Units of Stock 
That  
 Have Not  
Vested 
(#)1 

Market Value of 
Shares or Units 
of Stock That 
Have Not Vested 
($)2 

Equity Incentive 
Plan Awards: 
Number of 
Unearned 
Shares, Units or 
Other Rights 
That Have Not 
Vested 
(#)3 

Equity Incentive 
Plan Awards: 
Market or 
Payout Value of 
Unearned 
Shares, Units or 
Other Rights 
That Have Not 
Vested 
($)4 

 $       36.03   

10/16/17  

 -  

 -  

 6,160   

 6,160   

 -  

 -  

 -  

 -  

 -  

 -  

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 - 

 9,070   $          1,073,435   

 27,508   $          3,255,572  

 9,070   $          1,073,435   

 27,508   $          3,255,572  

 2,009   $             237,765   

 6,300   $             745,605  

 2,009   $             237,765   

 6,300  $             745,605  

 2,009   $             237,765   

 6,300   $             745,605  

 2,009   $             237,765   

 6,300  $             745,605  

 1,377   $             162,968   

 4,430   $             524,291  

 1,377   $             162,968   

 4,430  $             524,291  

 1,069   $             126,516   

 3,278   $             387,951  

 1,069   $             126,516   

 3,278  $             387,951  

Name 
Garry O. Ridge 

Total 

Jay W. Rembolt 

Total 

Michael L. Freeman 

Total 

William B. Noble 

Total 

Geoffrey J.  

Holdsworth 

Total 

1  Represents RSU awards to the NEOs that were not vested as of the fiscal year end.  
2 

The Market Value of the RSU awards that were not vested as of the fiscal year end was $118.35 per unit, determined by reference to the 
closing price for the Company’s common stock as of August 31, 2016.  

3  Represents the maximum number of shares to be issued with respect to MSU awards granted to the NEOs that were not vested as of the 
fiscal year end. The maximum number of shares to be issued with respect to MSU awards equals the number of shares to be issued with 
respect  to  the  MSU  awards  upon  achievement  of  the  highest  level  of  achievement  for  such  MSU  awards  as  described  above  in  the 
Compensation Discussion and Analysis section under the heading, Equity Compensation.  

4 

The Market Value of the maximum number of shares to be issued with respect to unvested MSU awards at fiscal year end was $118.35 
per share, determined by reference to the closing price for the Company’s common stock as of August 31, 2016.  

36 

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
  
  
  
  
 
 
 
 
  
  
 
 
  
  
  
  
  
  
 
 
 
  
  
  
  
 
 
  
  
 
 
 
 
  
  
 
 
  
  
  
  
  
  
 
 
 
  
  
  
  
 
 
 
  
  
  
  
 
 
 
 
  
  
 
 
  
  
  
  
  
  
 
 
 
  
  
  
  
 
 
 
  
  
  
  
 
 
 
 
  
  
 
 
  
 
 
  
  
  
  
 
 
  
  
  
  
 
 
  
  
  
  
 
 
 
 
  
  
 
 
   
  
 
 
 
   
 
  
 
 
 
OPTION EXERCISES AND STOCK VESTED - FISCAL YEAR 2016  

The following table sets forth the number of shares of the Company’s common stock acquired on exercise of stock options in the 
Company’s last fiscal year and the aggregate dollar value realized on exercise of such stock options for the NEOs. The table also 
sets forth the number of shares of the Company’s common stock acquired (or subject to deferred settlement in the case of DPU 
awards) upon the vesting of RSU, MSU and DPU awards in the Company’s last fiscal year and the aggregate dollar value realized 
with respect to such vested RSU, MSU and DPU awards. 

Option Awards 

Stock Awards 

Executive Officer 
Garry O. Ridge 
Jay W. Rembolt 
Michael L. Freeman 
William B. Noble 
Geoffrey J. Holdsworth 

Number of Shares 
Acquired on Exercise 
(#) 

 -   
 5,000   
 -   
 -   
 -   

Value Realized 
on Exercise1 
($) 

$                    - 
$         354,070 
$                    - 
$                    - 
$                    - 

Number of Shares 
Acquired on Vesting2 
(#) 

 18,945   
 4,153   
 4,796   
 3,430   
 2,477   

Value Realized 
on Vesting3 
($) 

$      1,786,038 
$         394,011 
$         454,406 
$         326,025 
$         236,603 

1 

2 

3 

The Value Realized on Exercise is calculated by subtracting the aggregate exercise price for the shares of the Company’s common stock 
acquired upon exercise of the stock options from the fair market value price of such shares as of the date of exercise. The fair market value 
price of each share at exercise is determined by the actual trade price for the share if sold in a cashless exercise transaction, otherwise by 
the closing price as of the date of exercise.  

The Number of Shares Acquired on Vesting for each NEO includes shares of the Company’s common stock issued upon vesting of RSU 
and MSU awards on October 20, 2015 and upon vesting of DPU awards on August 31, 2016.    

The Value Realized on Vesting for shares of the Company’s common stock issued on October 20, 2015 is calculated based on the number 
of vested RSU and MSU awards multiplied by the closing price of $92.98 for the Company’s common stock as of that date.  The Value 
Realized on Vesting for the Vested DPUs as of August 31, 2016 is calculated based on the number of Vested DPUs multiplied by the 
closing price of $118.35 for the Company’s common stock as of that date.  The Value Realized on Vesting attributable to the Vested DPUs 
for  each  of  the  NEOs  is  deferred  pending  settlement  of  the  Vested  DPUs.    Settlement  of  the  DPUs  is  deferred  until  termination  of 
employment  as  described  in  the  Compensation  Discussion  and  Analysis  section  under  the  heading,  Equity  Compensation.    Amounts 
deferred for each of the NEOs is set forth in the table below under the heading, Nonqualified Deferred Compensation – Fiscal Year 2016. 

37 

 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
 
 
 
 
NONQUALIFIED DEFERRED COMPENSATION – FISCAL YEAR 2016 

The  following  table  provides  information  concerning  compensation  received  by  the  NEOs  that  is  subject  to  deferral  under 
applicable RSU and DPU award agreements:   

Executive Officer 
Garry O. Ridge 
Jay W. Rembolt 
Michael L. Freeman 
William B. Noble 
Geoffrey J. Holdsworth 

Registrant  
Contributions 
in last FY1 
($) 

Aggregate 
Earnings 
in last FY2 
($) 

$                     114,444   
$                       36,689   
$                       39,529   
$                       33,138   
$                       29,351   

$                     203,645 
$                                 - 
$                     137,436 
$                     137,436 
$                     137,436 

Aggregate  
Balance 
at last FYE3 
($) 

$                     810,816 
$                       36,689 
$                     509,497 
$                     503,106 
$                     499,319 

1  Registrant Contributions in last FY represents the value, as of the vesting date on August 31, 2016, of the Vested DPUs earned by the 
NEOs as described in the Compensation Discussion and Analysis section under the heading, Equity Compensation.  The Vested DPUs 
entitle each NEO to receive one share of the Company’s common stock for each Vested DPU following termination of employment.  The 
value for each Vested DPU is based on the closing price of the Company’s common stock on the August 31, 2016 vesting date in the 
amount of $118.35 per share. 

2 

3 

The Aggregate Earnings in last FY represents the increase in value from August 31, 2015 to August 31, 2016 of the shares underlying 
deferred settlement  RSUs held by each NEO that will be settled in shares of the Company’s common stock following termination of 
employment as disclosed in footnotes to the table under the heading, Security Ownership of Directors and Executive Officers.  The number 
of such deferred settlement RSUs for each NEO was multiplied by the difference in the closing price of the Company’s common stock on 
August 31, 2016 of $118.35 and on August 31, 2015 of $83.74, or $34.61. 

The Aggregate Balance at last FYE represents the value as of August 31, 2016 of the Vested DPUs and RSUs held by each NEO that will 
be settled in shares of the Company’s common stock following termination of employment as noted in the footnotes above.  The value for 
each Vested DPU and each deferred settlement RSU is based on the closing price of the Company’s common stock as of August 31, 2016 
in the amount of $118.35 per share.  

SUPPLEMENTAL DEATH BENEFIT PLANS AND SUPPLEMENTAL INSURANCE BENEFITS  

The Company maintains Supplemental Death Benefit Plans for the NEOs other than Mr. Noble and Mr. Holdsworth. Under the 
death benefit plan agreements, the NEO’s designated beneficiary or estate, as applicable, will receive a death benefit equal to the 
NEO’s then current base salary in the event of his death prior to retirement from the Company. All of the NEOs are also eligible 
to receive life insurance benefits offered to all employees of the Company and, in the case of Messrs. Noble and Holdsworth, to 
all employees of the Company’s U.K. and Australian subsidiaries, respectively.   

The death benefits under the Supplemental Death Benefit Plans are not formally funded but the Company has purchased key man 
life insurance policies owned by the Company to cover its benefit obligations. The Board of Directors has determined which key 
employees participate in the plans and the amount of the benefit payable for each participant. Non-employee directors do not 
have death benefit plan agreements.  

Based upon their fiscal year 2016 base salaries, the supplemental death benefit to be provided to the NEOs other than Mr. Noble 
and Mr. Holdsworth as of the end of fiscal year 2016 would have been as set forth in the following table:  

Executive Officer 
Garry O. Ridge 
Jay W. Rembolt 
Michael L. Freeman 
William B. Noble 
Geoffrey J. Holdsworth 

Death Benefit 
$          642,416 
$          308,664 
$          332,585 
$                     - 
$                     - 

38 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CHANGE OF CONTROL SEVERANCE AGREEMENTS 

Each executive officer serves at the discretion of the Board of Directors. On February 14, 2006, the Company entered into Change 
of  Control  Severance  Agreements  (“Severance  Agreements”)  with  each  of  the  executive  officers  identified  in  the  Summary 
Compensation Table above, with the exception of Mr. Rembolt. On October 16, 2008, the Company entered into a Severance 
Agreement  with  Mr. Rembolt.  The  Severance  Agreements  provide  that  each  executive  officer  will  receive  certain  severance 
benefits if his employment is terminated without “Cause” or if he resigns for “Good Reason”, as those terms are defined in the 
Severance Agreements, within two years after a “Change of Control” as defined in the Severance Agreements and summarized 
below. If the executive officer’s employment is terminated during the aforementioned two-year period by the Company without 
“Cause” or by the executive officer for “Good Reason”, the executive officer will be entitled to a lump sum payment (subject to 
limits provided by reference to Section 280G of the Internal Revenue Code which limits the deductibility of certain payments to 
executives upon a change in control) of twice the executive officer’s salary, calculated based on the greater of the executive 
officer’s then current annual salary or a five-year average, plus twice the executive officer’s earned Incentive Compensation, 
calculated based on the greater of the most recent annual earned Incentive Compensation or a five-year average. Further, any of 
the  executive  officer’s  outstanding  stock  options  and  other  equity  incentive  awards  that  are  not  then  fully  vested  (with  the 
exception of DPU awards), will be accelerated and vested in full following such termination of employment within such two-
year period and the executive officer will be entitled to continuation of health and welfare benefits under the Company’s then 
existing benefit plans or equivalent benefits for a period of up to two years from the date of termination of employment. No 
employment rights or benefits other than the change of control severance benefits described in this paragraph are provided by 
the Severance Agreements. 

For purposes of the Severance Agreements and subject to the express provisions and limitations contained therein, a “Change of 
Control” means a transaction or series of transactions by which a person or persons acting together acquire more than 30% of the 
Company’s  outstanding  shares;  a  change  in  a  majority  of  the  incumbent  members  of  the  Company’s  Board  of  Directors  as 
specified in the Severance Agreements, a reorganization, merger or consolidation as specified in the Severance Agreements or a 
sale of substantially all of the assets or complete liquidation of the Company. As specified more particularly in the Severance 
Agreements, a “Change of Control” does not include a reorganization, merger or consolidation or a sale or liquidation where a 
majority of the incumbent members of the Company’s Board of Directors continue in office and more than 60% of the successor 
company’s shares are owned by the Company’s pre-transaction stockholders.  

The Severance Agreements have a term of two years, subject to automatic renewal for successive two year periods unless notice 
of non-renewal is provided by the Company’s Board of Directors not less than six months prior to the end of the current term. 
The term of the Severance Agreements will be automatically extended for a term of two years following any “Change of Control.”  

The following table sets forth the estimated amounts payable to each of the NEOs pursuant to their respective Severance 
Agreements on the assumption that the employment of each NEO was terminated without “Cause” or otherwise for “Good 
Reason” effective as of the end of fiscal year 2016 following a “Change of Control” as provided for in the Severance 
Agreements. The table also includes the value, as of the end of the fiscal year, of all RSU and MSU awards that were not 
vested as of the end of fiscal year 2016. 

Severance Pay1 

Executive Officer 
  $                    1,807,645   $                         48,232   $                    2,701,221   $                    4,557,098 
Garry O. Ridge 
  $                       768,049   $                         47,832   $                       610,568   $                    1,426,449 
Jay W. Rembolt 
  $                       864,628   $                         43,832   $                       610,568   $                    1,519,028 
Michael L. Freeman 
William B. Noble 
  $                       784,954   $                         11,520   $                       425,113   $                    1,221,587 
Geoffrey J. Holdsworth   $                       611,557   $                         16,368   $                       320,492   $                       948,417 

Welfare Benefits2 

Accelerated Vesting of 
RSUs and MSUs3 

Total Change of 
Control Severance 
Benefits 

1 

2 

3 

For each NEO other than Mr. Noble and Mr. Holdsworth, Severance Pay includes two times the reported Salary for fiscal year 2016 plus 
two times the reported Non-Equity Incentive Plan Compensation for fiscal year 2015.  For Mr. Noble and Mr. Holdsworth, Severance Pay 
includes two times the reported Salary for fiscal year 2016 plus two times the average of the Non-Equity Incentive Plan Compensation 
amounts paid to each of them with respect to the five fiscal years ended August 31, 2015.   

For each NEO, Welfare Benefits includes an estimate of the Company’s cost to provide two years of continuation coverage under the 
Company’s welfare benefit plans, which does not include life insurance or long-term disability insurance.  

The value included for accelerated vesting of RSU and MSU awards equals the value of the RSU and MSU awards that were not vested 
at $118.35 for each RSU and MSU based on the closing price for the Company’s common stock as of August 31, 2016. MSUs are valued 
for this purpose based upon the Target Number of shares of the Company’s common stock to  be issued with respect to the MSUs as 
described  above  in  the  Compensation  Discussion  and  Analysis  section  under  the  heading,  Equity  Compensation,  in  the  event  of  the 
acceleration of vesting thereof pursuant to the NEOs’ Severance Agreements and MSU Award Agreements. 

39 

 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
 
 
ITEM NO. 3 
APPROVAL OF THE WD-40 COMPANY 2016 STOCK INCENTIVE PLAN 

The Board of Directors has adopted the 2016 Stock Incentive Plan (the “2016 Plan”), subject to stockholder approval at the 
Annual Meeting.  If stockholders approve the 2016 Plan, the 2016 Plan will become effective on December 13, 2016 and will 
terminate on December 12, 2026.  If the 2016 Plan is approved, the Company’s 2007 Stock Incentive Plan (the “2007 Plan”) will 
terminate on December 13, 2016, though such termination will not impact awards previously granted under the 2007 Plan. 

2016 PLAN SUMMARY 

The following is a summary of the principal features of the 2016 Plan.  This summary does not purport to be complete and is 
subject to, and qualified in its entirety by, the provisions of the 2016 Plan, a copy of which is attached to this proxy statement as 
Appendix A.  Capitalized terms used but not defined herein shall have the meanings set forth in the 2016 Plan. 

The  purposes  of  the  2016  Plan  are  to  attract  and  retain  the  best  caliber  personnel  available  for  positions  of  substantial 
responsibility,  to  provide  additional  incentive  to  employees,  directors  or  consultants  of  the  Company  or  its  subsidiaries 
(collectively,  the  “Participants”)  and  to  optimize  the  profitability  and  growth  of  the  Company  through  incentives  that  are 
consistent  with  the  Company’s  goals  and  that  link  the  goals  of  the  Participants  in  the  2016  Plan  to  those  of  the  Company’s 
stockholders.    The  2016  Plan  permits  the  grant  of  the  following  types  of  incentive  awards:  (1)  Options  (qualified  and  non-
qualified),  (2)  Stock  Appreciation  Rights,  (3)  Restricted  Stock,  (4)  Restricted  Stock  Units,  (5)  Performance  Shares,  (6) 
Performance Units and (7) Other Stock-Based Awards. 

The number of shares of the Company’s common stock (“Shares”) initially reserved for issuance under the 2016 Plan is 1,000,000 
Shares.   

EQUITY COMPENSATION PLAN INFORMATION 

The following table provides information regarding shares of the Company’s common stock authorized for issuance under the 
2007 Plan as of August 31, 2016: 

Securities to be issued upon 
Exercise of Outstanding Options, 
Warrants & Rights 
(#) 

Weighted Average Exercise Price of 
Outstanding Options, Warrants & 
Rights 
($) 

Securities Remaining Available for 
Future Issuance Under Equity 
Compensation Plans 
(#) 

Equity Compensation Plans 

Approved by Security Holders  

Equity Compensation Plans 
Not Approved Security 

Total 

 229,878   $                                     35.59   

 1,696,909 

n/a 

n/a  
 229,878   $                                     35.59   

n/a 
 1,696,909 

If the 2016 Plan is approved by the stockholders at the Annual Meeting, none of the Shares remaining available under the 2007 
Plan on that date will be available for issuance under the 2016 Plan, and any shares reserved for issuance under outstanding share 
awards under the 2007 Plan that are subsequently cancelled or forfeited will not be available for issuance under the 2016 Plan. 
If the 2016 Plan is not approved by the stockholders at the Annual Meeting, Shares remaining available for future issuance under 
the 2007 Plan as of the date of the Annual Meeting will continue to be available for future Awards until expiration of the 2007 
Plan on December 10, 2017.     

For purposes of determining the number of Shares available for Awards under the 2016 Plan, Awards of Options and  Stock 
Appreciation Rights (“SARs”) are counted as one (1) Share used for each Option or SAR awarded.  Awards of Restricted Stock, 
Restricted Stock Units (“RSUs”), Performance Shares, Performance Units providing for a share-based award, and Other Stock-
Based Awards (referred to as “Full Value Stock Awards”) are counted as three (3) Shares used for each Share to be issued with 
respect to a Full Value Stock Award. 

The  2016  Plan will be  administered by  the Board or by  the  Committee.    Subject  to  the  provisions of the 2016 Plan and  the 
authority of the Board, the Committee has the authority to: (1) select the persons to whom Awards are to be granted, (2) determine 
whether and to what extent Awards are to be granted, (3) determine the size and type of Awards, (4) approve forms of agreement 
for use under the 2016 Plan, (5) determine the terms and conditions applicable to Awards, (6) establish Performance Measures 
for any Performance Period and determine whether such measures were satisfied, (7) amend any outstanding Award in the event 

40 

 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
of termination of employment or a Change in Control, (8) construe and interpret the 2016 Plan and any Award Agreement and 
apply  its  provisions  and  (9)  subject  to  certain  limitations,  take  any  other  actions  deemed  necessary  or  advisable  for  the 
administration of the 2016 Plan.  Subject to the power of the Board to administer the 2016 Plan, all decisions, interpretations and 
other actions of the Committee shall be final and binding on all holders of Awards or rights and on all persons deriving their 
rights therefrom. 

The 2016 Plan provides that Awards may be granted to Participants as identified by the Board or the Committee, except that 
Incentive Stock Options may be granted only to Employees.  The Company has 445 total employees eligible to participate in the 
2016 Plan, 44 of which are presently identified as prospective participants, having been awarded RSUs and Performance Unit 
Awards designated as market share units (“MSUs”) and/or deferred performance unit awards (“DPUs”) under the 2007 Plan on 
October 10 and 11, 2016.  Upon the election of the nominees for election as directors at the Annual Meeting, 9 non-employee 
directors will be eligible to participate in the 2016 Plan.  No consultants have been identified as prospective participants. 

The Company has designed the 2016 Plan so that it permits the issuance of Awards that are intended to qualify as performance-
based under Section 162(m) of the Internal Revenue Code of 1986, as amended (the “Code”).  See the discussion below relating 
to the Federal Tax Aspects of the 2016 Plan for more information relating to Code Section 162(m). 

The 2016 Plan prohibits repricing of Options or SARs, including by way of an exchange for another Award, unless stockholder 
approval is obtained. 

Terms and Conditions of Option and SAR Awards 

Each Option granted under the 2016 Plan will be evidenced by an Award Agreement between the Participant and the Company 
and will be subject to the following terms and conditions: 

(cid:120)  Exercise Price.  The Committee sets the Exercise Price for the Shares subject to each Option, provided that the Exercise 
Price cannot be less than 100% of the Fair Market Value of the Company’s common stock on the Option grant date.  In 
addition, the Exercise Price of an Incentive Stock Option must be at least 110% of Fair Market Value if, on the grant date, 
the  Participant  owns  stock  possessing  more  than  10%  of  the  total  combined  voting  power  of  all  classes  of  stock  of  the 
Company or any of its subsidiaries (a “10% Stockholder”). 
Form of Consideration.  The means of payment for Shares issued upon exercise of an option is specified in each option 
agreement.  Payment generally may be made by cash, other shares of common stock owned by the Participant, any other 
method permitted by the Committee, or by a combination of the foregoing. 

(cid:120) 

(cid:120)  Exercise of the Option.  Each Award Agreement will specify the term of the Option and the date when the Option is to 
become exercisable, provided that, except for Options granted to a non-employee director or a consultant, or as specified in 
an Award Agreement upon a termination of employment or a Change in Control or Subsidiary Disposition, no Option may 
be exercisable prior to one (1) year from the date of grant.  The 2016 Plan provides that in no event shall an Option granted 
under the 2016 Plan be exercised more than ten (10) years after the date of grant.  Moreover, in the case of an Incentive 
Stock Option granted to a 10% Stockholder, the term of the Option shall be for no more than five (5) years from the date of 
grant. 

(cid:120)  Termination of Employment.  If an option holder’s employment terminates for any reason (including death or permanent 
disability), all Options held by such option holder under the 2016 Plan will expire upon the earlier of (i) such period of time 
as is set forth in his or her Award Agreement or (ii) the expiration date of the Option.  The option holder may exercise all or 
part of his or her Option at any time before such expiration to the extent that such Option was exercisable at the time of 
termination of employment. 

SAR  grants  may  be  either  freestanding  or  tandem  with  Option  grants.    Each  SAR  grant  shall  be  evidenced  by  an  Award 
Agreement  that  will  specify  the  Exercise  Price,  the  term  of  the  SAR,  the  conditions  of  exercise,  and  such  other  terms  and 
conditions as the Committee shall determine. 

The Exercise Price of SARs may not be less than 100% of the Fair Market Value of the Company’s common stock on the grant 
date of the Award.  The Committee, subject to the provisions of the 2016 Plan, shall have the discretion to determine the terms 
and conditions of SARs granted under the 2016 Plan.  Each Award Agreement will specify the term of the SAR and the date 
when the SAR is to become exercisable, provided that except for Awards to non-employee directors or consultants or as specified 
in an Award Agreement upon a termination of employment or a Change in Control or Subsidiary Disposition, no SAR may be 
exercisable prior to one (1) year from the date of grant. 

Upon exercise of a SAR, the holder of the SAR will be entitled to receive payment in an amount equal to the product of (i) the 
difference between the Fair Market Value of a share on the date of exercise and the Exercise Price and (ii) the number of Shares 
for which the SAR is exercised.  At the discretion of the Committee, payment to the holder of a SAR may be in cash, shares of 
common stock or a combination thereof. 

41 

 
 
SARs granted under the 2016 Plan will expire as determined by the Committee, but in no event later than ten (10) years from the 
date of grant.  No SAR may be exercised by any person after its expiration. 

In order that Option and SAR Awards may qualify as performance-based compensation under Section 162(m) of the Code, no 
Participant may be granted Options and SARs with respect to more than 75,000 Shares in any one calendar year period, provided 
that such limit is increased to 150,000 Shares for a Participant during the year following his or her date of hire. 

Terms and Conditions of Full Value Stock Awards 

Each Restricted Stock or RSU grant will be evidenced by an Award Agreement that will specify the purchase price (if any) and 
such other terms and conditions as the Committee shall determine. 

The Committee will have the discretion to determine (i) the number of Shares subject to a Restricted Stock or RSU Award granted 
to any Participant and (ii) the conditions for vesting that must be satisfied, provided that there shall be a minimum vesting period 
of one (1) year for Participants other than non-employee directors and consultants or as specified in an Award Agreement upon 
a termination of employment or a Change in Control or Subsidiary Disposition. 

Each Performance Share grant will be evidenced by an Award Agreement that shall specify such other terms and conditions as 
the Committee, in its sole discretion, shall determine. 

The Committee will have complete discretion to determine (i) the number of Shares subject to a Performance Share Award and 
(ii) the conditions that must be satisfied for grant or for vesting, provided that there shall be a minimum vesting period of one (1) 
year  for  Participants  other  than  non-employee  directors  and  consultants  or  as  specified  in  an  Award  Agreement  upon  a 
termination of employment or a Change in Control or Subsidiary Disposition.  

The  Committee  may  also  grant  Other  Stock-Based  Awards  that  may  include,  without  limitation,  grants  of  Shares  based  on 
attainment of performance goals, payment of shares as a bonus in lieu of cash based on attainment of performance goals, and the 
payment of Shares in lieu of cash under other Company incentive, bonus or compensation programs.  The Committee will have 
the  discretion  to  determine  the  conditions  for  vesting of  any such  Award,  provided  that,  except  for  Awards  to  directors  and 
consultants or as specified in an Award Agreement upon a termination of employment or a Change in Control or Subsidiary 
Disposition, there shall be a minimum vesting period of one (1) year, provided that an Award for payment of Shares in lieu of 
cash under other Company incentive, bonus or compensation programs shall not be subject to a minimum vesting period. 

In  order  that  Full  Value  Stock  Awards  subject  to  vesting  upon  attainment  of  specified  performance  goals  may  qualify  as 
performance-based compensation under Section 162(m) of the Code, no Participant may be granted Awards of Restricted Stock, 
RSUs, Performance Shares, Performance Units or Other Stock-Based Awards with respect to more than 37,500 Shares in any 
one calendar year period, provided that such limit is increased to 75,000 Shares for a Participant during the year following his or 
her date of hire. 

Terms and Conditions of Performance Unit Awards 

Performance Units are similar to Performance Shares, except that they may include cash-valued unit awards that may be settled 
in Shares, cash or a combination of the two. The Shares available for issuance under the 2016 Plan will not be diminished as a 
result of the settlement of a Performance Unit in cash.  Each Performance Unit grant will be evidenced by an Award Agreement 
that will specify such terms and conditions as may be determined at the discretion of the Committee, provided that there shall be 
a minimum vesting period of one (1) year for Participants other than non-employee directors and consultants or as specified in 
an Award Agreement upon a termination of employment or a Change in Control or Subsidiary Disposition. 

In order  to qualify as performance-based compensation under Section 162(m) of the Code, no Participant shall be granted a 
Performance Unit Award that is a cash value award (rather than a share-based award) that provides for a cash payment value of 
more than $2,500,000 in any one fiscal year. 

Other 2016 Plan Provisions 

The aggregate grant date fair value of Awards granted to non-employee directors in any fiscal year of the Company may not 
exceed  $300,000;  provided  that  (i)  the  maximum  amount  shall  be  $600,000  in  the  year  in  which  a  non-employee  director 
commences service on the Board; and (ii) the limitation shall not apply to Awards made pursuant to an election to receive the 
Award in lieu of all or a portion of cash compensation received for service on the Board or any committee of the Board. 

42 

 
Certain  Awards  under  the  2016  Plan  will  be  intended  to  qualify  as  “performance-based  compensation”  for  purposes  of 
deductibility under Section 162(m) of the Code. For any such Award, the Committee will establish the performance objectives 
to be used within 90 days after the commencement of the Performance Period (being at least one (1) year.)  The performance 
objectives  to be  used  shall be  selected from  the  following  list of  measures (collectively,  the  “Performance  Measures”):  total 
shareholder  return,  stock  price,  net  customer  sales,  volume,  gross  profit,  gross  margin,  operating  profit,  operating  margin, 
management profit, earnings from continuing operations (including derivatives thereof before interest, taxes, depreciation and/or 
amortization), earnings per share from continuing operations, net operating profit after tax, net earnings, net earnings per share, 
brand contribution to earnings, return on assets, return on investment, return on equity, return on invested capital, cost of capital, 
average  capital  employed,  cash  value  added,  economic  value  added,  cash  flow,  cash  flow  from  operations,  working  capital, 
working  capital  as  a percentage of net customer  sales,  asset  growth,  asset  turnover,  market  share,  customer  satisfaction,  and 
employee satisfaction.  The targeted level or levels of performance with respect to the Performance Measures may be established 
at such levels and on such terms as the Committee may determine, in its discretion, on a corporate-wide basis or with respect to 
one or more business units, divisions, subsidiaries, business segments or functions, and in either absolute terms or relative to the 
performance of one or more comparable companies or an index covering multiple companies.  Unless otherwise determined by 
the  Committee,  measurement  of  the  Performance  Measures  above  shall  exclude  the  impact  of  charges  for  restructurings, 
discontinued operations, extraordinary items and other unusual or non-recurring items, as well as the cumulative effects of tax 
or  accounting  changes,  each  as  determined  in  accordance  with  generally  accepted  accounting  principles  or  identified  in  the 
Company’s financial statements, notes to the financial statements, management’s discussion and analysis or other filings with 
the SEC.  Awards that are not intended to qualify as “performance-based compensation” under Section 162(m) of the Code may 
be based on these or such other performance measures as the Committee may determine. 

An Award granted under the 2016 Plan which is an Incentive Stock Option may not be sold, pledged, assigned, hypothecated, 
transferred or disposed of in any manner other than by will or by the laws of descent or distribution and may be exercised, during 
the lifetime of the recipient, only by the recipient.  Other Awards will be transferable to the extent provided in the Award, except 
that no Award may be transferred for consideration. 

Unless otherwise provided for in an Award Agreement for the issuance of Restricted Stock, the Participant holder of Restricted 
Stock will be entitled to all dividends paid with respect to such Shares prior to full vesting.  The Award Agreements for other 
Full Value Stock Awards may include provision for the payment or accumulation of the amount of dividends that would otherwise 
be  paid  with  respect  to  the  number  of  Shares  covered  by  the  Award  as  if  they  were  issued  and  outstanding  (“Dividend 
Equivalents”), provided that no Dividend Equivalents may be paid with respect to a Full Value Stock Award that is subject to 
performance-based vesting provisions prior to the vesting thereof.  Dividend Equivalents may be paid in cash and/or Shares as 
and when the dividends are paid with respect to the Company’s common stock or they may be accumulated and paid, with or 
without  interest,  at  such  time  as  may  be  provided  for  in  the  Award  Agreement.    No  Dividend  Equivalents  may  be  paid  or 
accumulated in connection with an Option or SAR Award. 

In the event of any merger, reorganization, consolidation, recapitalization, liquidation, stock dividend, split-up, spin-off, stock 
split, reverse stock split, share combination, share exchange, extraordinary dividend, or any change in the corporate structure 
affecting the Shares, such adjustment shall be made in the number and kind of Shares that may be delivered under the 2016 Plan, 
the individual Award limits set forth in the 2016 Plan, and, with respect to outstanding Awards, in the number and kind of Shares 
subject  to  outstanding  Awards,  the  Exercise  Price,  grant  price  or  other  price  of  Shares  subject  to  outstanding  Awards,  any 
performance conditions relating to Shares, the market price of Shares, or per Share results, and other terms and conditions of 
outstanding Awards, as may be determined to be appropriate and equitable by the Committee, in its sole discretion, to prevent 
dilution or enlargement of rights; provided, however, that, unless otherwise determined by the Committee, the number of Shares 
subject to any Award shall always be rounded down to a whole number.  Any such adjustment shall be made by the Committee, 
whose determination shall be conclusive. 

In the event of a Change in Control, if the successor corporation does not assume the Awards or substitute equivalent Awards, 
such Awards shall become fully vested and exercisable.  In this event, performance-based Awards will vest on a pro-rata monthly 
basis based on the performance level attained as of the date of the Change in Control, if determinable, or at the target level, if not 
determinable.  In such event, the Committee shall notify the Participant that each Award subject to exercise is fully exercisable.  
The  Committee  may,  in  its  sole  discretion,  provide  that  all  outstanding  Options  and  SARs  shall  be  terminated  upon  the 
effectiveness of a Change in Control and provide each Participant an amount in cash equal to the excess of the Fair Market Value 
of a Share immediately prior to the effectiveness of a Change in Control over the Option Exercise Price or the SAR grant price, 
or  the  Committee  may  cancel  or  terminate  Options  or  SARs  without payment  if  the  Fair  Market  Value of  a  Share as  of  the 
effective date of a Change of Control is less than the Option Exercise Price or SAR grant price per Share.  In the event of a 
Subsidiary Disposition, the Committee may, in its sole discretion, provide for the automatic full vesting of Awards only with 
respect to those Participants who are, at the time of the Subsidiary Disposition, engaged primarily in Continuous Service with 
the Subsidiary involved in such Subsidiary Disposition. 

43 

 
The Board of Directors may amend, suspend or terminate the 2016 Plan at any time; provided, however, that stockholder approval 
is required for any amendment to the extent necessary to comply with the NASDAQ listing standards or applicable laws.  In 
addition, no amendment, suspension or termination may adversely impact an Award previously granted without the consent of 
the Participant to whom such Award was granted unless required by applicable law. 

FEDERAL TAX ASPECTS 

The following paragraphs are a summary of the material U.S. federal income tax consequences associated with certain Award 
types to be granted under the 2016 Plan.  The summary is based on existing U.S. laws and regulations, and there can be no 
assurance that those laws and regulations will not change in the future.  The summary does not purport to be complete and does 
not discuss the tax consequences upon a Participant’s death, or the provisions of the income tax laws of any municipality, state 
or  foreign  country  in  which  the  Participant  may  reside.    Furthermore,  this  summary  does  not  address  applicable  federal  tax 
provisions of Section 409A of the Code enacted under the American Jobs Creation Act of 2004.  To the extent applicable, it is 
intended that the 2016 Plan and any Awards granted thereunder will comply with the requirements of Section 409A of the Code.  
The  new  rules  imposed  by  Section  409A  may  impact  the  way  certain  types  of  deferred  compensation  are  taxed  and  certain 
provisions of Award Agreements may be included to protect against undesired tax consequences. 

Incentive Stock Options 

No taxable income is recognized when an Incentive Stock Option is granted or exercised, although the exercise is an adjustment 
item for alternative minimum tax purposes and may subject the Participant to the alternative minimum tax.  If the Participant 
exercises the Option and then later sells or otherwise disposes of the Shares more than two years after the grant date and more 
than one year after the exercise date, the difference between the sale price and the Exercise Price generally will be taxed as long-
term capital gain or loss.  If these holding periods are not satisfied, the Option will generally be treated for tax purposes as a 
nonqualified  stock  option  as  described  below.    The  Participant  will  recognize  ordinary  income  at  the  time  of  sale  or  other 
disposition equal to the difference between the Exercise Price and the lower of (i) the Fair Market Value of the Shares at the date 
of the Option exercise or (ii) the sale price of the Shares.  Any gain or loss recognized on such a premature disposition of the 
Shares in excess of the amount treated as ordinary income will be treated as long-term or short-term capital gain or loss, depending 
on the holding period. 

Nonqualified Stock Options 

No taxable income is recognized when a Nonqualified Stock Option is granted to a Participant with an Exercise Price equal to 
the Fair Market Value on the date of grant.  Upon exercise, the Participant will recognize ordinary income in an amount equal to 
the excess of the Fair Market Value of the Shares on the exercise date over the Exercise Price.  Any taxable income recognized 
in connection with the exercise of a Nonqualified Stock Option by an Employee is subject to tax withholding by the Company.  
Any additional gain or loss recognized upon later disposition of the Shares is capital gain or loss, which may be long-term or 
short-term capital gain or loss depending on the holding period. 

Stock Appreciation Rights 

No taxable income is recognized when a stock appreciation right is granted to a Participant.  Upon exercise, the Participant will 
recognize ordinary income in an amount equal to the amount of cash received and the Fair Market Value of any Shares received.  
Any additional gain or loss recognized upon later disposition of the Shares is capital gain or loss, which may be long-term or 
short-term capital gain or loss depending on the holding period. 

Full Value Stock Awards and Performance Units 

A Participant generally will not have taxable income upon grant of Restricted Stock, RSUs, Performance Shares, Performance 
Units or Other Stock-Based Awards that are subject to vesting provisions.  Instead, the Participant will usually recognize ordinary 
income at the time of vesting equal to the Fair Market Value (on the vesting date) of the Shares or cash received minus any 
amount paid.  RSUs, Performance Units or Other Stock-Based Awards settled in stock may not be taxable until the settlement 
date if the award otherwise complies with the requirements for deferral of taxation under applicable tax laws.  For Restricted 
Stock, Performance Shares and shares issued pursuant to Other Stock-Based Awards subject to risk of forfeiture, a Participant 
instead may elect to be taxed at the time of issuance of Shares subject to restrictions and risk of forfeiture. 

44 

 
Company Tax Treatment 

The Company generally will be entitled to a tax deduction in connection with an Award under the 2016 Plan in an amount equal 
to the ordinary income realized by a Participant and at the time the Participant recognizes such income (for example, the exercise 
of a Nonqualified Stock Option, early disposition of an Incentive Stock Option or upon vesting of a Full Value Stock Award that 
is not otherwise subject to deferred taxation.)  For Incentive Stock Options, the Company will not be entitled to a tax deduction 
unless the Participant makes an early disposition of the Shares acquired upon exercise of the Option as discussed above.  Special 
rules  limit  the  deductibility  of  compensation  paid  to  the  chief  executive  officer  and  to  each  of  the  next  four  most  highly 
compensated executive officers.  Under Section 162(m) of the Code, unless various conditions are met that enable compensation 
to qualify as “performance-based,” the annual compensation paid to any of these specified executive officers will be deductible 
only to the extent that it does not exceed $1,000,000.  However, the 2016 Plan has been designed to permit the Committee to 
grant Awards that qualify as performance-based for purposes of satisfying the conditions of Section 162(m) of the Code, thereby 
permitting the Company to receive a federal income tax deduction in connection with such Awards even to the extent that the 
income recognized by the executive officer with respect to the Award would cause the executive officer's non-exempt income 
for such year to exceed $1,000,000. 

45 

 
 
2007 PLAN STOCK-BASED INCENTIVE AWARDS 

The following table presents information relating to stock-based incentive awards granted under the 2007 Plan on October 10 
and 11, 2016 to the Named Executive Officers, all current executive officers as a group and all employees, including all officers 
who are not executive officers, as a group. The table also includes information relating to the prospective grant of RSU awards 
to  all  current  directors  who  are  not  executive  officers  as  a  group  expected  to  be  granted  under  the  2007  Plan  immediately 
following the Annual Meeting of Stockholders on December 13, 2016 if the 2016 Plan is not approved by the stockholders at the 
Annual Meeting or under the 2016 Plan if it is approved. The awards included in the table consist of RSU awards, MSU awards 
and DPU awards granted to employees as generally described in the Compensation, Discussion and Analysis section under the 
heading Equity Compensation and RSUs to be granted to the non-employee directors as described above under the heading, 
Board of Directors Compensation. The benefits included in this table are representative of benefits that would be received or 
allocated to these persons and groups under the 2016 Plan if the 2007 Plan had terminated prior to October 10, 2016. It is not 
otherwise possible to determine the benefits to be received by the persons or groups referred to in the table. 

Name and Principal Position 
Garry O. Ridge 

President and  
Chief Executive Officer 

Jay W. Rembolt 

Vice President, Finance,  
Treasurer and Chief Financial Officer 

Michael L. Freeman 

Division President, 
the Americas 
William B. Noble 

Managing Director, EMEA 

Geoffrey J. Holdsworth 

  Managing Director, Asia-Pacific 

Executive Officer Group 
Non-Executive Director Group 
Non-Executive Officer Employee Group 

Dollar Value1 
($) 
  $            956,335 

RSUs Granted 
(#) 

MSUs Granted 
(#) 

DPUs Granted 
(#) 

 4,250 

 4,250 

 4,311 

  $            175,966 

  $            175,966 

  $            110,710 

  $            100,584 

  $         1,821,537 
  $            444,000  2 
  $         1,443,810  

 782 

 782 

 492 

 447 

 782 

 1,381 

 782 

 1,488 

 492 

 447 

 1,156 

 1,365 

 8,095 

N/A 2 
 6,460  

 8,095 

 11,387 

 6,460  

 14,138 

1 

2 

The Dollar Value of RSUs, MSUs and DPUs granted to employees and NEOs on October 10 and 11, 2016 is based on the grant date 
closing price of the Company’s common stock multiplied by the number of RSU awards and the target number of MSU Shares underlying 
the MSU awards.  No amount is included for the DPUs since the Company has determined that, as of the grant date, under the applicable 
accounting treatment for the DPUs as described in the Compensation Discussion and Analysis section under the heading,  Accounting 
Considerations, it is not probable that the DPUs will vest.  

On October 10, 2016 the Board of Directors approved a compensation policy for non-employee directors elected to serve as directors at 
the  Annual  Meeting  of  Stockholders  on  December  13,  2016.    The  director  compensation  policy  provides  for  the  award  of  RSUs  on 
December 13, 2016 with respect to shares of the Company’s common stock having a fair market value as of the date of grant equal to 
$55,500.  The number of RSUs to be granted to each non-employee director will be determined as of the date of grant by dividing $55,500 
by the closing price for the Company’s shares on December 13, 2016.  The RSUs awarded to each director will be fully vested upon grant 
and will be settled in shares only upon termination of the director’s service as a director.  The RSUs described herein will also be granted 
to director nominee, Eric Etchart, if he is elected as a director at the Annual Meeting. 

VOTE REQUIRED AND BOARD OF DIRECTORS’ RECOMMENDATION 

The affirmative vote of a majority of the shares of common stock represented and entitled to vote at the Annual Meeting is 
required to approve the 2016 Plan.  The persons designated in the enclosed proxy will vote your shares FOR ratification unless 
you include instructions to the contrary.  The Board of Directors urges stockholders to vote in favor of approval of the WD-40 
Company 2016 Stock Incentive Plan. 

46 

 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
 
 
 
 
 
 
 
AUDIT COMMITTEE REPORT 

Each  year  the  Board  of  Directors  appoints  an  Audit  Committee  to  fulfill  regulatory  requirements  and  to  assist  the  Board  in 
oversight  of  the  Company’s  financial  reporting,  internal  control  functions,  internal  audit  activities  and  audit  process.  Each 
member of the Audit Committee meets the independence requirements set by the Nasdaq Stock Market.  

The responsibilities of the Audit Committee include the selection and appointment of an independent registered public accounting 
firm to be hired as the Company’s independent accountants. The Audit Committee is also responsible for recommending to the 
Board that the Company’s consolidated financial statements be included in its annual report on Form 10-K.  

With respect to the preparation and audit of the Company’s consolidated financial statements, management is responsible for the 
preparation of the financial statements; the establishment of accounting and financial reporting principles; the establishment of 
disclosure  controls  and  procedures;  the  establishment  of  internal  control  over  financial  reporting;  the  evaluation  of  the 
effectiveness  of  both  disclosure  controls  and  procedures  and  internal  control  over  financial  reporting;  and  the  evaluation  of 
changes in internal control over financial reporting that have materially affected, or are reasonably likely to materially affect, 
internal  control  over  financial  reporting.  The  Company’s  independent  registered  public  accounting  firm  is  responsible  for 
performing  an  independent  audit  of  the  consolidated  financial  statements  and  expressing  an  opinion  as  to  whether  the 
consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United 
States of America.  

The Audit Committee has reviewed the consolidated financial statements of the Company for the fiscal year ended August 31, 
2016. The Audit Committee has discussed the preparation of the consolidated financial statements with management and with 
the Company’s independent registered public accounting firm, PricewaterhouseCoopers LLP, and the Audit Committee has met 
separately with PricewaterhouseCoopers LLP and with management to discuss issues relating to the preparation and audit of the 
financial statements.  

For  the  fiscal  year  ended  August  31,  2016,  management  has  completed  the  documentation,  testing  and  evaluation  of  the 
Company’s system of internal control over financial reporting as required by Section 404 of the Sarbanes-Oxley Act of 2002. 
The Audit Committee has been kept apprised of management’s activities in the completion of such work and evaluation and the 
Audit  Committee  has  provided  oversight  and  advice  with  respect  to  the  process  undertaken  by  management.  The  Audit 
Committee will continue to oversee such work being undertaken by the Company for the fiscal year ending August 31, 2017.  

The Audit Committee has taken the following steps in making its recommendation that the Company’s consolidated financial 
statements be included in its annual report on Form 10-K for the fiscal year ended August 31, 2016: 

1.  At regularly scheduled meetings of the Audit Committee, management and PricewaterhouseCoopers LLP provided periodic 
reports as to the work undertaken by the Company to complete the documentation, testing and evaluation of the Company’s 
system of internal control over financial reporting. Upon completion of such work and upon preparation of the Company’s 
consolidated financial statements for the fiscal year ended August 31, 2016, the Audit Committee reviewed a report provided 
by management on the effectiveness of the Company’s internal control over financial reporting;  

2.  The  Audit  Committee  discussed  with  PricewaterhouseCoopers  LLP,  the  Company’s  independent  registered  public 
accounting firm for the fiscal year ended August 31, 2016, those matters required to be discussed by Statement on Auditing 
Standards  No. 61  and  Public  Company  Accounting  Oversight  Board  Auditing  Standard  No. 2,  including  information 
concerning  the  scope  and  results  of  the  audit.  These  communications  and  discussions  are  intended  to  assist  the  Audit 
Committee in overseeing the financial reporting and disclosure process;  

3.  The  Audit  Committee  discussed  with  PricewaterhouseCoopers  LLP 

from 
PricewaterhouseCoopers LLP a letter concerning independence as required under applicable independence standards for 
auditors of public companies. This discussion and disclosure helped the Audit Committee in evaluating such independence;  

independence  and 

received 

its 

4.  The  Audit  Committee  reviewed  and  discussed  with  the  Company’s  management  and  PricewaterhouseCoopers  LLP  the 
Company’s audited consolidated balance sheet at August 31, 2016, and the related consolidated statements of operations, of 
shareholders’ equity, of comprehensive income and of cash flows for the fiscal year ended August 31, 2016; and  

5.  The Audit Committee has reviewed PricewaterhouseCoopers LLP’s Report of Independent Registered Public Accounting 
Firm and Management’s Report on Internal Control over Financial Reporting included in the Company’s annual report on 
Form 10-K for the fiscal year ended August 31, 2016.  

47 

 
 
 
 
 
 
 
 
  
 
 
 
Based on the reviews and discussions explained above, the Audit Committee recommended to the Board that the Company’s 
consolidated  financial  statements  be  included  in  its  annual  report  on  Form  10-K  for  its  fiscal  year  ended  August  31,  2016. 
PricewaterhouseCoopers LLP has been selected to serve as the Company’s independent registered public accounting firm for the 
fiscal year ending August 31, 2017.  

Audit Committee  
Daniel T. Carter, Chair 
Giles H. Bateman  
Peter D. Bewley  
Richard A. Collato 
Daniel E. Pittard  
Neal E. Schmale  

48 

 
 
 
 
 
ITEM NO. 4 
RATIFICATION OF APPOINTMENT OF  
INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

The Audit Committee of the Board of Directors has appointed PricewaterhouseCoopers LLP as the independent registered public 
accounting firm for the Company to audit the consolidated financial statements of the Company for fiscal year 2017. Although 
ratification by stockholders is not required by law, the Audit Committee has determined that it is desirable to request ratification 
of this selection by the stockholders. Notwithstanding its selection, the Audit Committee, in its discretion, may appoint a new 
independent registered public accounting firm at any time during the year if the Audit Committee believes that such a change 
would  be  in  the  best  interests  of  the  Company  and  its  stockholders.  If  the  stockholders  do  not  ratify  the  appointment  of 
PricewaterhouseCoopers LLP, the Audit Committee may reconsider its selection.  

A majority of the votes of the common stock present or represented at the meeting is required for approval. Broker non-votes 
will  be  voted  in  favor  of  approval.  PricewaterhouseCoopers  LLP  acted  as  the  Company’s  independent  registered  public 
accounting  firm  during  the  past  fiscal  year  and,  unless  the  Audit  Committee  appoints  new  independent  accountants, 
PricewaterhouseCoopers  LLP  will  continue  to  act  in  such  capacity  during  the  current  fiscal  year.  It  is  anticipated  that  a 
representative of PricewaterhouseCoopers LLP will attend the Annual Meeting of Stockholders, will have an opportunity to make 
a statement if he or she desires to do so and will be available to respond to appropriate questions.  

The  Audit  Committee’s  policy  is  to  pre-approve  all  audit  and  permissible  non-audit  products  and  services  provided  by  the 
independent registered public accounting firm. These products and services may include audit services, audit-related services, 
tax services, software and other products or services. Pre-approval is generally provided for up to one year and any pre-approval 
is detailed  as  to  the particular  service or  category  of  services  and  is generally subject  to  a  specific budget.  The  independent 
accountants and management are required to periodically report to the Audit Committee regarding the extent of services provided 
by the independent public accountants in accordance with this pre-approval, and the fees for the services performed to date. The 
Audit Committee may also pre-approve particular services on a case-by-case basis. The possible effect on the independence of 
the public accountants is considered by the Audit Committee. There is no direct or indirect understanding or agreement that 
places a limit on current or future years’ audit fees or permissible non-audit products and services.  

AUDIT FEES  

PricewaterhouseCoopers LLP has provided audit services to the Company for each of the past two fiscal years. Audit fees consist 
of fees for professional services rendered for the audit of the Company’s consolidated annual financial statements, the review of 
the  interim  consolidated  financial  statements  included  in  quarterly  reports  and  services  that  are  normally  provided  by 
PricewaterhouseCoopers LLP in connection with statutory and regulatory filings or engagements. The aggregate fees billed to 
the Company by PricewaterhouseCoopers LLP for audit services performed for the Company for the past two fiscal years were 
$905,951 for the year ended August 31, 2015 and $998,179 for the year ended August 31, 2016.  

AUDIT-RELATED FEES  

Audit-related services consist of assurance and related services that are reasonably related to the performance of the audit or 
review of the Company’s consolidated financial statements and are not reported under “Audit Fees.” The aggregate fees billed 
to  the  Company  by  PricewaterhouseCoopers  LLP  were  $14,353  for  the  year  ended  August  31,  2016  and  these  fees  were 
associated with technical assistance provided in connection with the transition of the Company’s U.K. subsidiary to new U.K. 
generally accepted accounting principles (“GAAP”). No such audit-related services were performed by PricewaterhouseCoopers 
LLP or billed to the Company for the year ended August 31, 2015.  

TAX FEES  

Tax fees consist of tax compliance, tax advice, tax consulting or tax planning services provided by PricewaterhouseCoopers LLP 
to the Company. The aggregate fees billed to the Company by PricewaterhouseCoopers LLP were $49,679 for the year ended 
August  31,  2015,  and  $56,480  for  the  year  ended  August  31,  2016,  primarily  in  connection  with  international  tax  planning 
consulting services. 

49 

 
 
 
 
 
 
 
 
 
 
 
 
ALL OTHER FEES  
Other fees for services provided by PricewaterhouseCoopers LLP for fiscal years 2015 and 2016 consisted of fees for access 
provided by PricewaterhouseCoopers LLP to its online research reference materials. The aggregate fees billed to the Company 
by PricewaterhouseCoopers LLP for other services performed for the Company were $1,800 for both the year ended August 31, 
2015 and the year ended August 31, 2016.  

STOCKHOLDER PROPOSALS 

Stockholder proposals  must be received by  the  Company no  sooner  than  June 6, 2017  and not later than  July 6, 2017  to be 
included in the proxy statement and form of proxy for the next annual meeting. Any proposal submitted outside of these dates 
will be considered untimely in order to be considered at the Company’s 2017 Annual Meeting of Stockholders in accordance 
with the Company’s Bylaws.  

By Order of the Board of Directors  
Richard T. Clampitt  
Corporate Secretary  

Dated: November 3, 2016 

IT  IS  IMPORTANT  THAT  PROXIES  BE  RETURNED  PROMPTLY.  THEREFORE,  STOCKHOLDERS  ARE 
URGED  TO  FILL  IN,  SIGN  AND  RETURN  THE  ACCOMPANYING  FORM  OR  FORMS  OF  PROXY  IN  THE 
ENCLOSED ENVELOPE. 

50 

 
 
  
 
 
 
 
Appendix  A 

WD-40 COMPANY 
2016 STOCK INCENTIVE PLAN 

1. 

Establishment, Objectives and Duration.  

(a)  Establishment of the Plan.  WD-40 Company (hereinafter referred to as the  “Company”), hereby establishes an 
incentive compensation plan to be known as the “WD-40 Company 2016 Stock Incentive Plan” (hereinafter referred to as the 
“Plan”).  The  Plan  permits  the  granting  of  Nonqualified  Stock  Options,  Incentive  Stock  Options,  Stock  Appreciation  Rights, 
Restricted Stock, Restricted Stock Units, Performance Shares, Performance Units and Other Stock-Based Awards. The Plan is 
effective as of December 13, 2016 (the “Effective Date”), subject to the approval of the Plan by the stockholders of the Company 
at the 2016 Annual Meeting. 

(b)    Definitions.    Definitions  of  capitalized  terms  used  in  the  Plan  are  contained  in  the  attached  Glossary,  which  is 

incorporated as part of the Plan.  

(c)  Objectives of the Plan.  The objectives of the Plan are to attract and retain the best available personnel for positions 
of substantial responsibility, to provide additional incentive to Participants and to optimize the profitability and growth of the 
Company through incentives that are consistent with the Company’s goals and that link the personal interests of Participants to 
those of the Company’s stockholders. The Plan is further intended to provide flexibility to the Company in its ability to motivate, 
attract, and retain the services of Participants who make or are expected to make significant contributions to the Company’s 
success and to allow Participants to share in the success of the Company.  

(d)  Duration of the Plan.  No Award may be granted under the Plan after the day immediately preceding the tenth (10th) 
anniversary of the Effective Date, or such earlier date as the Board shall determine. The Plan will remain in effect with respect 
to outstanding Awards until no Awards remain outstanding.  

2. 

Administration of the Plan.  

 (a)  The Committee.  The Plan shall be administered by the Board or by the Compensation Committee of the Board or 
such other committee (the Compensation Committee or such other committee is hereinafter referred to as the “Committee”) as 
the Board shall select consisting of two or more members of the Board each of whom is intended to be a “non-employee director” 
within  the  meaning  of  Rule 16b-3  (or  any  successor  rule)  of  the  Exchange  Act,  an  “outside  director”  under  regulations 
promulgated under Section 162(m) of the Code, and an “independent director” under NASDAQ listing standards. The members 
of the Committee shall be appointed from time to time by, and shall serve at the discretion of, the Board.  

(b)  Authority of the Committee.  Subject to Applicable Laws and the provisions of the Plan (including any other powers 
given to the Committee hereunder), and except as otherwise provided by the Board, the Committee shall have full and final 
authority in its discretion to take all actions determined by the Committee to be necessary in the administration of the Plan, 
including, without limitation, discretion to:  

(i)    select  the  Employees,  Directors  and  Consultants  to  whom  Awards  may  from  time  to  time  be  granted 

hereunder;  

(ii)  determine whether and to what extent Awards are granted hereunder;  

(iii)  determine the size and types of Awards granted hereunder;  

(iv)  approve forms of Award Agreement for use under the Plan;  

(v)  determine the terms and conditions of any Award granted hereunder;  

(vi)  establish performance goals for any Performance Period and determine whether such goals were satisfied;  

(vii)  amend the terms of any outstanding Award granted under the Plan at any time, including following a 
Participant’s termination of employment or in the event of a Change in Control, provided that, except as otherwise provided in 
Section 18, no such amendment shall reduce the Exercise Price of outstanding Options or the grant price of outstanding SARs 
without the approval of the stockholders of the Company, and provided further, that any amendment that would adversely affect 
the Participant’s rights under an outstanding Award shall not be made without the Participant’s written consent;  

to decide all questions of fact arising in its application; and  

(viii)  construe and interpret the terms of the Plan and any Award Agreement entered into under the Plan, and 

(ix)  take such other action, not inconsistent with the terms of the Plan, as the Committee deems appropriate.  

i 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notwithstanding the foregoing, except as Applicable Laws may require the grant of an Award to be authorized only by 
the Committee or that determinations with respect to the attainment or satisfaction of Performance Measure(s) be made by the 
Committee, the Board shall have full authority to administer the Plan. 

(c)   Effect  of  Committee’s  Decisions.    Subject  to  the  authority  of  the  Board  to  administer  the  Plan,  all  decisions, 
determinations and interpretations of the Committee shall be final, binding and conclusive on all persons, including the Company, 
its Subsidiaries, its stockholders, Employees, Directors, Consultants and their estates and beneficiaries.  

3. 

Shares Subject to the Plan; Effect of Grants; Individual Limits.  

(a)  Number of Shares Available for Grants.  Subject to adjustment as provided in Section 18 hereof, the maximum 
number of Shares that may be issued pursuant to Awards under the Plan shall be 1,000,000 Shares.  Shares that are potentially 
deliverable under a Full-Value Award (counted as provided for in Section 3(b)) that expires or is canceled or forfeited, or (subject 
to the provisions of Section 16 with respect to tax withholding) is otherwise settled without the delivery of Shares, shall not be 
treated as having been issued under the Plan for purposes of Section 3(b).  Shares that are potentially deliverable upon exercise 
of an Option Award or an SAR that may be settled in Shares (counted as provided for in Section 3(b)) that expires or is canceled 
or forfeited, or is otherwise settled without the delivery of Shares, shall, nevertheless, be treated as having been issued under the 
Plan for purposes of Section 3(b).  The Shares to be issued pursuant to Awards may be authorized but unissued Shares or treasury 
Shares.  No Award shall be granted under the Plan providing for the issuance of Shares to the extent that, as of the date of the 
Award, the number of Shares deliverable under such Award will exceed the maximum number of Shares authorized pursuant to 
this Section 3(a) reduced by the total number of Shares issued pursuant to Awards under the Plan (counted as provided for in 
Section  3(b))  plus  the  number  of  Shares  that  are  potentially  deliverable  under  all  outstanding  Awards  pursuant  to  the  Plan 
(counted as provided for in Section 3(b)). 

(b)  Award Type Share Counting.  The issuance of each Share pursuant to Awards of Restricted Stock, Restricted Stock 
Units, Performance Shares, Performance Units and Other Stock-Based Awards shall be counted as three (3) Shares for purposes 
of computing the number of Shares authorized for issuance under the Plan pursuant to Section 3(a).  Each Share issued pursuant 
to an Award of an Option or an SAR shall be counted as one Share for purposes of the number of Shares authorized for issuance 
under the Plan pursuant to Section 3(a).   

(c)  Individual Award Limits.  Subject to adjustment as provided in Section 18 hereof, the following limitations shall 

apply with respect to Awards under the Plan: 

(i)  Options and SARs – Individual Limits:  The maximum aggregate number of Shares with respect to which 
Options and SARs may be granted in any calendar year to any one Participant shall be 75,000 Shares, provided that such limit 
shall be increased to 150,000 Shares during the first year following the date of hire for an Employee who has not previously been 
in Continuous Service with the Company or a Subsidiary for a period of at least one year. 

(ii)  Full-Value Awards of Restricted Stock, Restricted Stock Units, Performance Shares, Performance Units 
and Other Stock-Based Awards – Individual Limits:  The maximum aggregate number of Shares of Restricted Stock and Shares 
with respect to which Restricted Stock Units, Performance Shares, Performance Units and Other Stock-Based Awards may be 
granted in any calendar year to any one Participant shall be 37,500 Shares, provided that such limit shall be increased to 75,000 
Shares during the first year following the date of hire for an Employee who has not previously been in Continuous Service with 
the Company or a Subsidiary for a period of at least one year.  

(iii)  Performance Units Having a Cash Value – Individual Limits:  The maximum aggregate compensation 
that can be paid pursuant to Performance Units providing for a cash value award rather than a share-based award in any one fiscal 
year to any one Participant shall be $2,500,000. 

(iv)  Awards to Non-Employee Directors – Individual Limits:  The aggregate grant date fair value of Awards 
that may be granted under the Plan during any fiscal year of the Company to any Director shall not exceed $300,000; provided, 
however, that (i) the limit set forth in this sentence shall be multiplied by two in the year in which a Director commences service 
on the Board; and (ii) the limit set forth in this sentence shall not apply to Awards made pursuant to an election to receive the 
Award in lieu of all or a portion of cash compensation received for service on the Board or any committee of the Board. 

4. 

Eligibility and Participation.  

(a)  Eligibility.  Persons eligible to participate in the Plan include all Employees, Directors and Consultants.  

(b)  Actual Participation.  Subject to the provisions of the Plan, the Committee may, from time to time, select from all 
eligible Employees, Directors and Consultants, those to whom Awards shall be granted and shall determine the nature and amount 
of each Award.  The Committee may establish additional terms, conditions, rules or procedures to accommodate the rules or laws 
of applicable foreign jurisdictions and to afford Participants favorable treatment under such laws; provided, however, that no 
Award  shall be  granted  under  any  such  additional  terms, conditions,  rules or  procedures  with  terms or  conditions which  are 
inconsistent with the provisions of the Plan. 

ii 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(c)  Termination of Service.  An eligible Employee, Director or Consultant to whom an Award is granted under the Plan 
shall be remain eligible for such Award so long as he or she remains in Continuous Service with the Company or a Subsidiary 
and thereafter only on such terms and conditions as may be specified in the applicable Award Agreement. 

5. 

Types of Awards.  

(a)  Type of Awards.  Awards under the Plan may be in the form of Options (both Nonqualified Stock Options and/or 
Incentive Stock Options), SARs, Restricted Stock, Restricted Stock Units, Performance Shares, Performance Units and Other 
Stock-Based Awards.  

(b)  Designation of Award.  Each Award shall be designated in the Award Agreement.  

6. 

Options.  

(a)  Grant of Options.  Subject to the terms and provisions of the Plan, Options may be granted to Participants in such 

number and upon such terms, and at any time and from time to time, as shall be determined by the Committee.  

(b)  Award Agreement.  Each Option grant shall be evidenced by an Award Agreement that shall specify the Exercise 
Price, the duration of the Option, the number of Shares to which the Option pertains, and such other provisions as the Committee 
shall determine including, but not limited to, the Option vesting schedule, repurchase provisions, rights of first refusal, forfeiture 
provisions, form of payment (cash, Shares, or other consideration) upon settlement of the Award, and payment contingencies.  
The Award Agreement also shall specify whether the Option is intended to be an Incentive Stock Option or a Nonqualified Stock 
Option. Options that are intended to be Incentive Stock Options shall be subject to the limitations set forth in Section 422 of the 
Code.  

(c)  Exercise Price.  Except for Options adjusted pursuant to Section 18 herein, and replacement Options granted in 
connection with a merger, acquisition, reorganization or similar transaction, the Exercise Price for each grant of an Option shall 
not be less than one hundred percent (100%) of the Fair Market Value of a Share on the date the Option is granted.  However, in 
the case of an Incentive Stock Option granted to a Participant who, at the time the Option is granted, owns stock representing 
more than ten percent (10%) of the voting power of all classes of stock of the Company or any Subsidiary, the Exercise Price for 
each grant of an Option shall not be less than one hundred ten percent (110%) of the Fair Market Value of a Share on the date 
the Option is granted.  

(d)  Term of Options.  The term of an Option granted under the Plan shall be determined by the Committee, in its sole 
discretion; provided, however, that such term shall not exceed ten (10) years.  However, in the case of an Incentive Stock Option 
granted to a Participant who, at the time the Option is granted, owns stock representing more than ten percent (10%) of the voting 
power of all classes of stock of the Company or any Subsidiary, the term of the Incentive Stock Option shall be five (5) years 
from the date of grant thereof or such shorter term as may be provided in the Award Agreement.  

(e)  Exercise of Options.  Options granted under this Section 6 shall be exercisable at such times and be subject to such 
restrictions and conditions as set forth in the Award Agreement and as the Committee shall in each instance approve, which need 
not be the same for each grant or for each Participant; provided, however, that except for Options granted to a Director or a 
Consultant, or as otherwise provided in a Participant’s Award Agreement upon a termination of employment or service as a 
Director or Consultant or pursuant to Section 19 in the event of a Change in Control or Subsidiary Disposition, no Option may 
be exercisable prior to one (1) year from the date of grant. 

(f)   Payments.    Options  granted  under  this  Section 6  shall  be  exercised  by  the  delivery  of  a  written  notice  to  the 
Company, setting forth the number of Shares with respect to which the Option is to be exercised and specifying the method of 
payment of the Exercise Price.  The Exercise Price of an Option shall be payable to the Company: (i) in cash or its equivalent, 
(ii) by tendering (either actually or constructively by attestation) Shares having an aggregate Fair Market Value at the time of 
exercise equal to the Exercise Price, (iii) in any other manner then permitted by the Committee, or (iv) by a combination of any 
of the permitted methods of payment.  The Committee may limit any method of payment, other than that specified under (i), for 
administrative convenience, to comply with Applicable Laws or otherwise.  

(g)   Restrictions  on  Share  Transferability.    The  Committee  may  impose  such  restrictions  on  any  Shares  acquired 
pursuant  to  the  exercise  of  an  Option  granted  under  this  Section 6  as  it  may  deem  advisable,  including,  without  limitation, 
restrictions under applicable federal securities laws, under the requirements of any stock exchange or market upon which such 
Shares are then listed and/or traded, and under any blue sky or state securities laws applicable to such Shares.  

(h)  Termination of Employment or Service.  Each Participant’s Option Award Agreement shall set forth the extent to 
which the Participant shall have the right to exercise the Option following termination of the Participant’s employment or, if the 
Participant is a Director or Consultant, service with the Company and its Subsidiaries.  Such provisions shall be determined in 
the sole discretion of the Committee, need not be uniform among all Options, and may reflect distinctions based on the reasons 
for termination of employment or service.  

iii 

 
 
 
 
 
 
 
 
 
 
7. 

Stock Appreciation Rights.  

(a)  Grant  of  SARs.    Subject to  the  terms  and provisions of  the Plan, SARs  may  be  granted  to  Participants  in  such 
amounts and upon such terms, and at any time and from time to time, as shall be determined by the Committee. The Committee 
may grant Freestanding SARs, Tandem SARs, or any combination of these forms of SAR.  

(b)  Award Agreement.  Each SAR grant shall be evidenced by an Award Agreement that shall specify the grant price, 

the term of the SAR, and such other provisions as the Committee shall determine.  

(c)  Grant Price.  The grant price of a Freestanding SAR shall not be less than one hundred percent (100%) of the Fair 
Market Value of a Share on the date of grant of the SAR, and the grant price of a Tandem SAR shall equal the Exercise Price of 
the related Option; provided, however, that these limitations shall not apply to Awards that are adjusted pursuant to Section 18 
herein.  

(d)  Term of SARs.  The term of an SAR granted under the Plan shall be determined by the Committee, in its sole 

discretion; provided, however, that such term shall not exceed ten (10) years.  

(e)  Exercise of Tandem SARs.  A Tandem SAR may be exercised only with respect to the Shares for which its related 
Option is then exercisable. To the extent exercisable, Tandem SARs may be exercised for all or part of the Shares subject to the 
related Option.  The exercise of all or part of a Tandem SAR shall result in the forfeiture of the right to purchase a number of 
Shares under the related Option equal to the number of Shares with respect to which the SAR is exercised. Conversely, upon 
exercise of all or part of an Option with respect to which a Tandem SAR has been granted, an equivalent portion of the Tandem 
SAR shall similarly be forfeited.  

Notwithstanding any other provision of the Plan to the contrary, with respect to a Tandem SAR granted in connection 
with an ISO: (i) the Tandem SAR will expire no later than the expiration of the underlying ISO; (ii) the value of the payout with 
respect to the Tandem SAR may be for no more than one hundred percent (100%) of the difference between the Exercise Price 
of the underlying ISO and the Fair Market Value of the Shares subject to the underlying ISO at the time the Tandem SAR is 
exercised; and (iii) the Tandem SAR may be exercised only when the Fair Market Value of the Shares subject to the ISO exceeds 
the Exercise Price of the ISO.  

(f)   Exercise  of Freestanding  SARs.   Freestanding SARs may  be  exercised  upon whatever terms  and conditions  the 
Committee, in its sole discretion, imposes upon them and sets forth in the Award Agreement; provided, however, that except as 
otherwise provided in a Participant’s Award Agreement upon a termination of employment or, if the Participant is a Director or 
Consultant, service with the Company and its Subsidiaries, or pursuant to Section 19 in the event of a Change in Control or 
Subsidiary Disposition, no Freestanding SARs may be exercisable prior to one (1) year from the date of grant.  

(g)  Payment of SAR Amount.  Upon exercise of an SAR, a Participant shall be entitled to receive payment from the 

Company in an amount determined by multiplying:  

i) the difference between the Fair Market Value of a Share on the date of exercise over the grant price; times 

ii) the number of Shares with respect to which the SAR is exercised. 

At the discretion of the Committee, the payment upon SAR exercise may be in cash, in Shares of equivalent value or in 

some combination thereof as specified in the SAR Award Agreement.  

(h)   Termination  of  Employment  or  Service.    Each  SAR  Award  Agreement  shall  set  forth  the  extent  to  which  the 
Participant shall have the right to exercise the SAR following termination of the Participant’s employment or, if the Participant 
is  a  Director  or  Consultant,  service  with  the  Company  and  its  Subsidiaries.  Such  provisions  shall  be  determined  in  the  sole 
discretion  of  the  Committee,  need  not  be  uniform  among  all  SARs,  and  may  reflect  distinctions  based  on  the  reasons  for 
termination of employment or service.  

8. 

Restricted Stock.  

(a)  Grant of Restricted Stock.  Subject to the terms and provisions of the Plan, Restricted Stock may be granted to 
Participants  in  such  amounts  and  upon  such  terms,  and  at  any  time  and  from  time  to  time,  as  shall  be  determined  by  the 
Committee.  

(b)  Award Agreement.  Each Restricted Stock grant shall be evidenced by an Award Agreement that shall specify the 
Period(s) of Restriction, the number of Shares of Restricted Stock granted, the nature of applicable vesting conditions and/or 
restrictions on transferability, and such other provisions as the Committee shall determine.  

(c)  Period of Restriction and Other Restrictions.  Except as otherwise provided in a Participant’s Award Agreement 
upon a termination of employment or, if the Participant is a Director or Consultant, service with the Company and its Subsidiaries, 
or pursuant to Section 19 in the event of a Change in Control or Subsidiary Disposition, an Award of Restricted Stock shall have 
a minimum Period of Restriction of one (1) year, which period may, at the discretion of the Committee, lapse in stages over such 
period on a pro-rated, graded, or cliff basis (as specified in an Award Agreement.)  The  Committee shall impose such other 
conditions and/or restrictions on any Shares of Restricted Stock granted pursuant to the Plan as it may deem advisable including, 
iv 

 
 
without  limitation,  a  requirement  that  Participants  pay  a  stipulated  purchase  price  for  each  Share  of  Restricted  Stock,  a 
requirement  that  the  issuance  of  Shares  of  Restricted  Stock  be  delayed,  restrictions  based  upon  the  achievement  of  specific 
performance goals, additional time-based restrictions, and/or restrictions under Applicable Laws or under the requirements of 
any stock exchange or market upon which such Shares are listed or traded, or holding requirements or sale restrictions placed on 
the  Shares  by  the  Company  upon  vesting  of  such  Restricted  Stock.    The  Company  may  retain  in  its  custody  any  certificate 
evidencing the Shares of Restricted Stock and place thereon a legend and institute stop-transfer orders on such Shares, and the 
Participant shall be obligated to sign any stock power requested by the Company relating to the Shares to give  effect to the 
forfeiture provisions of the Restricted Stock.  

(d)  Removal of Restrictions.  Subject to Applicable Laws, Restricted Stock shall become freely transferable by the 
Participant  after  the  last  day  of  the  Period  of  Restriction  applicable  thereto.    Once  Restricted  Stock  is  released  from  the 
restrictions, the Participant shall be entitled to receive a certificate evidencing the Shares free of all restrictions.   

(e)  Voting Rights.  Unless otherwise determined by the Committee and set forth in a Participant’s Award Agreement, 
to  the  extent  permitted  or  required  by  Applicable  Laws,  as  determined  by  the  Committee,  Participants  holding  Shares  of 
Restricted Stock granted hereunder may exercise full voting rights with respect to those Shares during the Period of Restriction.  

(f)  Dividends and Other Distributions.  Except as otherwise provided in a Participant’s Award Agreement, during the 
Period of Restriction, Participants holding Shares of Restricted Stock shall receive all regular cash Dividends paid with respect 
to all Shares while they are so held, and, except as otherwise determined by the Committee, all other distributions paid with 
respect  to  such  Restricted  Stock  shall  be  credited  to  Participants  subject  to  the  same  restrictions  on  transferability  and 
forfeitability as the Restricted Stock with respect to which they were paid and paid at such time following full vesting as are paid 
the Shares of Restricted Stock with respect to which such distributions were made.  

(g)  Termination of Employment or Service.  Each Restricted Stock Award Agreement shall set forth the extent to which 
the Participant shall have the right to retain unvested Restricted Stock following termination of the Participant’s employment or, 
if the Participant is a Director or Consultant, service with the Company and its Subsidiaries.  Such provisions shall be determined 
in the sole discretion of the Committee, need not be uniform among all Awards of Restricted Stock, and may reflect distinctions 
based on the reasons for termination of employment or service.  

9. 

Restricted Stock Units.  

(a)  Grant of Restricted Stock Units.  Subject to the terms and provisions of the Plan, Restricted Stock Units may be 
granted to Participants in such amounts and upon such terms, and at any time and from time to time, as shall be determined by 
the Committee.  

(b)  Award Agreement.  Each grant of Restricted Stock Units shall be evidenced by an Award Agreement that shall 
specify  the  applicable  Period  of  Restriction,  the  number  of  Restricted  Stock  Units  granted,  the  nature  of  applicable  vesting 
conditions and/or restrictions on transferability, and such other provisions as the Committee shall determine.  

(c)  Value of Restricted Stock Units.  The initial value of a Restricted Stock Unit shall equal the Fair Market Value of a 
Share  on  the  date  of  grant;  provided,  however,  that  this  restriction  shall  not  apply  to  Awards  that  are  adjusted  pursuant  to 
Section 18 herein.  

(d)  Period of Restriction.  Except as otherwise provided in a Participant’s Award Agreement upon a termination of 
employment  or,  if  the  Participant  is  a Director or  Consultant, service with  the  Company and  its  Subsidiaries, or pursuant  to 
Section 19  in  the  event  of  a  Change  in  Control  or  Subsidiary  Disposition,  an  Award  of  Restricted  Stock  Units  shall  have  a 
minimum Period of Restriction of one (1) year, which period may, at the discretion of the Committee, lapse in stages over such 
period on a pro-rated, graded, or cliff basis (as specified in an Award Agreement.)  

(e)   Form  and  Timing  of  Payment.    Except  as  otherwise  provided  in  Section 19  herein  or  a  Participant’s  Award 
Agreement, payment of Restricted Stock Units shall be made at a specified settlement date that shall not be earlier than the last 
day of the Period of Restriction.  The Committee, in its sole discretion, may pay earned Restricted Stock Units by delivery of 
Shares, by payment in cash of an amount equal to the Fair Market Value of such Shares or in some combination thereof as 
specified in the Restricted Stock Unit Award Agreement.  The Committee may provide that settlement of Restricted Stock Units 
shall be deferred, on a mandatory basis or at the election of the Participant.  

(f)   Voting  Rights.    A  Participant  shall  have  no  voting  rights  with  respect  to  any  Restricted  Stock  Units  granted 

hereunder.  

(g)  Termination of Employment or Service.  Each Restricted Stock Unit Award Agreement shall set forth the extent to 
which  the  Participant  shall have  the  right  to  receive  a  payout  with  respect  to  an  Award  of  Restricted  Stock  Units  following 
termination of the Participant’s employment or, if the Participant is a Director or Consultant, service with the Company and its 
Subsidiaries.    Such  provisions  shall  be  determined  in  the  sole  discretion  of  the  Committee,  need  not  be  uniform  among  all 
Restricted Stock Units, and may reflect distinctions based on the reasons for termination of employment or service.  

v 

 
 
 
 
 
 
 
 
 
 
10. 

Performance Shares.  

(a)  Grant of Performance Shares.  Subject to the terms and provisions of the Plan, Performance Shares may be granted 
to  Participants  in  such  amounts  and upon  such  terms,  and  at  any  time  and from  time  to  time,  as  shall  be  determined  by  the 
Committee.  

(b)  Award Agreement.  Each grant of Performance Shares shall be evidenced by an Award Agreement that shall specify 
the applicable Performance Period(s) and Performance Measure(s), the number of Performance Shares granted, and such other 
provisions as the Committee shall determine; provided, however, that except as otherwise provided in a Participant’s Award 
Agreement upon a termination of employment or, if the Participant is a Director or Consultant, service with the Company and 
its  Subsidiaries,  or  pursuant  to  Section 19  in  the  event  of  a  Change  in  Control  or  Subsidiary  Disposition,  in  no  case  shall  a 
Performance Period be for a period of less than one (1) year.  

(c)  Value of Performance Shares.  The initial value of a Performance Share shall equal the Fair Market Value of a Share 
on the date of grant; provided, however, that this restriction shall not apply to Awards that are adjusted pursuant to Section 18 
herein. 

(d)  Form and Timing of Payment.  Subject to Applicable Laws and except as otherwise provided in Section 19 herein 
or a Participant’s Award Agreement, payment of Performance Shares shall be made after final determination by the Committee 
as to the number of such Performance Shares that have vested upon attainment of the applicable Performance Measure(s) at a 
specified  settlement  date  that  shall  not  be  earlier  than  the  last  day  of  the  Performance  Period.    The  Committee,  in  its  sole 
discretion, may pay earned Performance Shares by delivery of Shares, by payment in cash of an amount equal to the Fair Market 
Value of such Shares or in some combination thereof.  The Committee may provide that settlement of Performance Shares shall 
be deferred, on a mandatory basis or at the election of the Participant.   

(e)  Voting Rights.  A Participant shall have no voting rights with respect to any Performance Shares granted hereunder.  

(f)  Termination of Employment or Service.  Each Performance Share Award Agreement shall set forth the extent to 
which the Participant shall have the right to receive a payout respecting an Award of Performance Shares following termination 
of the Participant’s employment or, if the Participant is a Director or Consultant, service with the Company and its Subsidiaries. 
Such provisions shall be determined in the sole discretion of the Committee, need not be uniform among all Participants, and 
may reflect distinctions based on the reasons for termination of employment or service  

11. 

Performance Units.  

(a)  Grant of Performance Units.  Subject to the terms and conditions of the Plan, Performance Units may be granted to 
Participants  in  such  amounts  and  upon  such  terms,  and  at  any  time  and  from  time  to  time,  as  shall  be  determined  by  the 
Committee.  

(b)  Award Agreement.  Each grant of Performance Units shall be evidenced by an Award Agreement that shall specify 
the number of Performance Units granted, the Performance Period(s) and Performance Measure(s) and such other provisions as 
the Committee shall determine; provided, however, that except as otherwise provided in a Participant’s Award Agreement upon 
a termination of employment or, if the Participant is a Director or Consultant, service with the Company and its Subsidiaries, or 
pursuant to Section 19 in the event of a Change in Control or Subsidiary Disposition, in no case shall a Performance Period be 
for a period of less than one (1) year.  

(c)  Value of Performance Units.  The Committee shall set Performance Measure(s) in its discretion that, depending on 
the  extent  to  which  they  are  met,  will  determine  the  number  and/or  value  of  Performance  Units  that  will  be  paid  out  to  the 
Participant.  

(d)   Form  and  Timing  of  Payment.    Except  as  otherwise  provided  in  Section 19  herein  or  a  Participant’s  Award 
Agreement, payment of earned Performance Units shall be made after final determination by the Committee as to the number of 
such Performance Units that have vested upon attainment of the applicable Performance Measure(s) at a specified settlement 
date that shall not be earlier than the last day of the Performance Period.  The Committee, in its sole discretion, may pay earned 
Performance Units in cash, in Shares that have an aggregate Fair Market Value equal to the value of the earned Performance 
Units or in some combination thereof as specified in the Performance Unit Award Agreement.  The Committee may provide that 
settlement of Performance Units shall be deferred, on a mandatory basis or at the election of the Participant.  

(e)  Termination of Employment or Service.  Each Performance Unit Award Agreement shall set forth the extent to 
which the Participant shall have the right to receive a payout respecting an Award of Performance Units following termination 
of the Participant’s employment or, if the Participant is a Director or Consultant, service with the Company and its Subsidiaries. 
Such provisions shall be determined in the sole discretion of the Committee, need not be uniform among all Performance Units 
and may reflect distinctions based on reasons for termination of employment or service.  

12. 

Other Stock-Based Awards.  

(a)  Grant.  The Committee shall have the right to grant other Awards that may include, without limitation, the grant of 
Shares based on attainment of Performance Measure(s) established by the Committee, the payment of Shares as a bonus in lieu 
vi 

 
 
 
 
 
 
 
 
 
 
 
 
 
of cash based on attainment of Performance Measure(s) established by the Committee, and the payment of Shares in lieu of cash 
under any Company incentive, bonus or other compensation program. 

(b)  Award Agreement.  Other Stock-Based Awards may be evidenced by an Award Agreement that specifies Period(s) 
of Restriction, if any, the number of Shares to be awarded, applicable Performance Period(s) and Performance Measure(s), if 
any,  the  nature  of  other  applicable  vesting  conditions  and/or  restrictions  on  transferability,  and  such  other  provisions  as  the 
Committee shall determine.  

(c)  Period of Restriction.  Except as otherwise provided hereinafter, or in a Participant’s Award Agreement upon a 
termination of employment or, if the Participant is a Director or Consultant, service with the Company and its Subsidiaries, or 
pursuant to Section 19 in the event of a Change in Control or Subsidiary Disposition, Awards granted pursuant to this Section 12 
shall have a minimum Period of Restriction of one (1) year, which period may, at the discretion of the Committee, lapse in stages 
over such period on a pro-rated, graded, or cliff basis (as specified in an Award Agreement.)  Notwithstanding the above, an 
Award of payment of Shares in lieu of cash under a Company incentive, bonus or other compensation program shall not be 
subject to the minimum Period of Restriction limitations described above. 

(d)  Payment of Other Stock-Based Awards.  Subject to Section 12(c) hereof, payment under or settlement of any such 
Other Stock-Based Award shall be made in such manner and at such times as the Committee may specify in the Award Agreement 
for such Other Stock-Based Award.  The Committee may provide that settlement of Other Stock-Based Awards shall be deferred, 
on a mandatory basis or at the election of the Participant. 

(e)  Termination of Employment or Service.  The Committee shall determine the extent to which the Participant shall 
have the right to receive Other Stock-Based Awards following termination of the Participant’s employment or, if the Participant 
is a Director or Consultant, service with the Company and its Subsidiaries.  Such provisions shall be determined in the sole 
discretion of the Committee, such provisions may be included in an agreement entered into with each Participant, but need not 
be  uniform  among  all  Other  Stock-Based  Awards,  and  may  reflect  distinctions  based  on  the  reasons  for  termination  of 
employment or service.  

Dividend  Equivalents.  Only  Award  Agreements  for  Full  Value  Awards  granted  pursuant  to  the  Plan  may,  at  the 
13. 
discretion of the Committee, provide Participants with the right to receive Dividend Equivalents, which may be paid currently or 
credited to an account for the Participants, and may be settled in cash and/or Shares, as determined by the Committee in its sole 
discretion,  subject  in  each  case  to  such  terms  and  conditions  as  the  Committee  shall  establish.    Under  no  circumstance  will 
Dividend Equivalents be paid with respect to any Full Value Award that is subject to performance-based vesting provisions prior 
to the vesting thereof.  

14. 

Performance-Based Exception.  

(a)   Performance  Measures.    The  Committee  may  specify  that  the  attainment  of  one  or  more  of  the  Performance 
Measures set forth in this Section 14 shall determine the degree of granting, vesting and/or payout with respect to Awards that 
the Committee intends will qualify for the Performance-Based Exception. The performance goals to be used for such Awards 
shall be chosen from among the following performance measures (the “Performance Measures”): total shareholder return, stock 
price, net customer sales, volume, gross profit, gross margin, operating profit, operating margin, management profit, earnings 
from continuing operations (including derivatives thereof before interest, taxes, depreciation and/or amortization), earnings per 
share  from  continuing  operations,  net  operating  profit  after  tax,  net  earnings,  net  earnings  per  share,  brand  contribution  to 
earnings,  return  on  assets,  return  on  investment,  return  on  equity,  return  on  invested  capital,  cost  of  capital,  average  capital 
employed, cash value added, economic value added, cash flow, cash flow from operations, working capital, working capital as a 
percentage of net customer sales, asset growth, asset turnover, market share, customer satisfaction, and employee satisfaction.  
The targeted level or levels of performance with respect to such Performance Measures may be established at such levels and on 
such terms as the Committee may determine, in its discretion, on a corporate-wide basis or with respect to one or more business 
units, divisions, subsidiaries, business segments or functions, and in either absolute terms or relative to the performance of one 
or  more  comparable  companies  or  an  index  covering  multiple  companies.    Awards  that  are  not  intended  to  qualify  for  the 
Performance-Based Exception may be based on these or such other performance measures as the Committee may determine.  

(b)  Excluded Financial Items.  Unless otherwise determined by the Committee, measurement of performance goals 
with respect to the Performance Measures above shall exclude the impact of charges for restructurings, discontinued operations, 
extraordinary items, and other unusual or non-recurring items, as well as the cumulative effects of tax or accounting changes, 
each  as  determined  in  accordance  with  generally  accepted  accounting  principles  or  identified  in  the  Company’s  financial 
statements, notes to the financial statements, management’s discussion and analysis or other filings with the SEC.  

(c)  Alternative Performance Measures.  Performance Measures may differ for Awards granted to any one Participant 

or to different Participants.  

(d)   Performance  Period  and  Timing  of  Establishment  of  Performance  Measures.    Achievement  of  Performance 
Measures in respect of Awards intended to qualify under the Performance-Based Exception shall be measured over a Performance 
Period specified in the Award Agreement, and the goals shall be established not later than 90 days after the beginning of the 
Performance Period.  

vii 

 
 
 
 
 
 
 
 
(e)   Adjustment  of  Awards.    The  Committee  shall  have  the  discretion  to  adjust  the  determinations  of  the  degree  of 
attainment  of  the  pre-established  Performance  Measure(s);  provided,  however,  that  such  determinations  for  Awards  that  are 
designed to qualify for the Performance-Based Exception may not be adjusted to increase the prospective Award for attainment 
of the Performance Measure(s) (but the Committee may, in its discretion, adjust such determinations in a manner resulting in a 
lesser Award.)  

15.  
Transferability of Awards.  Incentive Stock Options may not be sold, transferred, pledged, assigned, or otherwise 
alienated  or  hypothecated,  other  than  by  will  or  by  the  laws  of  descent  and  distribution,  and  shall  be  exercisable  during  a 
Participant’s  lifetime  only  by  such  Participant.    Other  Awards  shall  be  transferable  to  the  extent  provided  in  the  Award 
Agreement, except that no Award may be transferred for consideration.  

16.  
Taxes.  The Company shall have the power and right, prior to the delivery of Shares pursuant to an Award, to deduct 
or withhold, or require a participant to remit to the Company (or a Subsidiary), an amount (in cash or Shares) sufficient to satisfy 
any applicable tax withholding requirements applicable to an Award.  Whenever payments are to be made in cash under the Plan, 
such  payments  shall  be  net  of  an  amount  sufficient  to  satisfy  any  applicable  tax withholding  requirements.    Subject  to  such 
restrictions as the Committee may prescribe, a Participant may satisfy all or a portion of any tax withholding requirements by 
electing to have the Company withhold Shares having a Fair Market Value equal to the amount to be withheld up to the minimum 
statutory  tax  withholding  rate  (or  such  other  rate  that  will  not  result  in  a  negative  accounting  impact).    Shares  withheld  in 
satisfaction of any tax withholding requirements shall be treated as having been issued under the Plan for purposes of Section 
3(b).  

17.  

Conditions Upon Issuance of Shares.  

(a)  Compliance with Applicable Laws.  Shares shall not be issued pursuant to the exercise or payment of an Award 
unless  the  exercise  of  such  Award  and/or  the  issuance  and  delivery  of  such  Shares  pursuant  thereto  shall  comply  with  all 
Applicable Laws, and shall be further subject to the approval of counsel for the Company with respect to such compliance.  

(b)  Required Investment Intent.  As a condition to the exercise of an Award, the Company may require the person 
exercising such Award to represent and warrant at the time of any such exercise that the Shares are being purchased only for 
investment and without any present intention to sell or distribute such Shares if, in the opinion of counsel for the Company, such 
a representation is required by any Applicable Laws.  

Adjustments  Upon  Changes  in  Capitalization.    In  the  event  of  any  merger,  reorganization,  consolidation, 
18.  
recapitalization, liquidation, stock dividend, split-up, spin-off, stock split, reverse stock split, share combination, share exchange, 
extraordinary dividend, or any change in the corporate structure affecting the Shares, such adjustment shall be made in the number 
and kind of Shares that may be delivered under the Plan, in the limits set forth in Section 3(c), and, with respect to outstanding 
Awards, in the number and kind of Shares subject to outstanding Awards, the Exercise Price, grant price or other price of Shares 
subject to outstanding Awards, any performance conditions relating to Shares, the market price of Shares, or per Share results, 
and other terms and conditions of outstanding Awards, as may be determined to be appropriate and equitable by the Committee, 
in its sole discretion, to prevent dilution or enlargement of rights; provided, however, that, unless otherwise determined by the 
Committee, the number of Shares subject to any Award shall always be rounded down to a whole number. Adjustments made by 
the Committee pursuant to this Section 18 shall be final, binding, and conclusive.  

19.  

Change in Control, Cash-Out and Termination of Underwater Options/SARs, and Subsidiary Disposition. 

(a)  Change in Control.  Except as otherwise provided in a Participant’s Award Agreement or pursuant to Section 19(b) 
hereof, immediately prior to the occurrence of a Change in Control, but conditioned upon the consummation of such Change of 
Control,  unless  otherwise  specifically  prohibited  under  Applicable  Laws,  or  by  the  rules  and  regulations  of  any  governing 
governmental agencies or national securities exchanges:  

(i)  any and all outstanding Options and SARs granted hereunder shall become immediately exercisable unless 
such Awards are assumed, converted or replaced by the continuing entity; provided, however, that in the event of a Participant’s 
termination of employment without Cause within twenty-four (24) months following consummation of a Change in Control, any 
assumed, converted or replaced Awards will become immediately exercisable;  

(ii)  any Period of Restriction or other restriction imposed on Restricted Stock, Restricted Stock Units, and 
Other Stock-Based Awards shall lapse unless such Awards are assumed, converted or replaced by the continuing entity; provided, 
however, that in the event of a Participant’s termination of employment without Cause within twenty-four (24) months following 
consummation of a Change in Control, the Period of Restriction on any assumed, converted or replaced Awards shall lapse; and  

(iii)  any and all Performance Shares, Performance Units and other Awards (if performance-based) shall vest 
on a pro rata monthly basis, including full credit for partial months elapsed, and will be paid based on (A) the level of performance 
achieved as of the date of the Change in Control, if determinable, or (B) at the target level, if not determinable.  The amount of 
the vested Award may be computed under the following formula: total Award number of Shares times (number of full months 
elapsed in shortest possible vesting period divided by number of full months in shortest possible vesting period) times percent 
performance level achieved immediately prior to the specified effective date of the Change in Control.  

viii 

 
 
 
 
 
 
 
 
 
 
 
With respect to paragraphs (i) and (ii) of Section 19(a) above, the Award Agreement may provide that any assumed, 
converted or replaced awards will become immediately exercisable or any Period of Restriction shall lapse in the event of a 
termination  of  employment  by  the  Participant  for  “good  reason”  as  such  term  is  defined  in  any  employment  agreement  or 
severance agreement or policy applicable to such Participant.  

(b)  Cash-Out and Termination of Underwater Options/SARs.  The Committee may, in its sole discretion, provide that 
(i) all outstanding Options and SARs shall be terminated upon the occurrence of a Change in Control and that each Participant 
shall receive, with respect to each Share subject to such Options or SARs, an amount in cash equal to the excess of the Fair 
Market Value of a Share immediately prior to the occurrence of the Change in Control over the Option Exercise Price or the SAR 
grant price; and (ii) Options and SARs outstanding as of the date of the Change in Control may be cancelled and terminated 
without payment therefore if the Fair Market Value of a Share as of the date of the Change in Control is less than the Option 
Exercise Price or the SAR grant price.  

(c)  Subsidiary Disposition.  The Committee shall have the authority, exercisable either in advance of any actual or 
anticipated Subsidiary Disposition or at the time of an actual Subsidiary Disposition and either at the time of the grant of  an 
Award or at any time while an Award remains outstanding, to provide for the automatic full vesting and exercisability of one or 
more outstanding unvested Awards under the Plan and the termination of restrictions on transfer and repurchase or forfeiture 
rights on such Awards, in connection with a Subsidiary Disposition, but only with respect to those Participants who are at the 
time engaged primarily in Continuous Service with the Subsidiary involved in such Subsidiary Disposition.  The Committee also 
shall  have  the  authority  to  condition  any  such  Award  vesting  and  exercisability  or  release  from  such  limitations  upon  the 
subsequent termination of the affected Participant’s Continuous Service with that Subsidiary within a specified period following 
the effective date of the Subsidiary Disposition.  The Committee may provide that any Awards so vested or released from such 
limitations in connection with a Subsidiary Disposition shall remain fully exercisable until the expiration or sooner termination 
of the Award.  

20.  

Amendment, Suspension or Termination of the Plan.  

(a)   Amendment,  Modification  and  Termination.    The  Board  may  at  any  time  and  from  time  to  time,  alter,  amend, 
suspend or terminate the Plan in whole or in part; provided, however, that no amendment that requires stockholder approval in 
order for the Plan to continue to comply with the NASDAQ listing standards or any rule promulgated by the SEC or any securities 
exchange on which Shares are listed or any other Applicable Laws shall be effective unless such amendment shall be approved 
by  the  requisite  vote  of  stockholders  of  the  Company  entitled  to  vote  thereon  within  the  time  period  required  under  such 
applicable listing standard, rule or Applicable Law.  

(b)  Adjustment of Awards Upon the Occurrence of Certain Unusual or Nonrecurring Events.  The Committee may 
make adjustments in the terms and conditions of, and the criteria included in, Awards in recognition of unusual or nonrecurring 
events (including, without limitation, the events described in Section 18 hereof) affecting the Company or the financial statements 
of the Company or of changes in Applicable Laws, regulations, or accounting principles, whenever the Committee determines 
that such adjustments are appropriate in order to prevent dilution or enlargement of the benefits or potential benefits intended to 
be made available under the Plan.  With respect to any Awards intended to comply with the Performance-Based Exception, unless 
otherwise determined by the Committee, any such adjustments shall be specified at such times and in such manner as will not 
cause such Awards to fail to qualify under the Performance-Based Exception.  

(c)   Awards  Previously  Granted.    No  termination,  amendment  or  modification  of  the  Plan  or  of  any  Award  shall 
adversely affect in any material way any Award previously granted under the Plan without the written consent of the participant 
holding  such  Award,  unless  such  termination,  modification  or  amendment  is  required  by  Applicable  Laws  and  except  as 
otherwise provided herein.  

(d)  No Repricing.  Except for adjustments made pursuant to Section 18, no amendment shall reduce the Exercise Price 
of  outstanding  Options  or  the  grant  price  of  outstanding  SARs,  nor  may  any  outstanding  Options  or  outstanding  SARs  be 
surrendered to the Company for cash or as consideration for the grant of new Options or SARs with a lower Exercise Price or 
for the grant of a Full-Value Award without the approval of the stockholders of the Company.  

(e)  Compliance with the Performance-Based Exception.  If it is intended that an Award comply with the requirements 
of  the  Performance-Based  Exception,  the  Committee  may  apply  any  restrictions  it  deems  appropriate  such  that  the  Awards 
maintain  eligibility  for  the  Performance-Based  Exception.    If  changes  are  made  to  Code  Section  162(m)  or  regulations 
promulgated thereunder to permit greater flexibility with respect to any Award or Awards available under the Plan, the Committee 
may, subject to this Section 20, make any adjustments to the Plan and/or Award Agreements it deems appropriate.   

21.  

Reservation of Shares.  

(a)  Maintenance of Authorized Shares.  The Company, during the term of the Plan, will at all times reserve and keep 

available such number of Shares as shall be sufficient to satisfy the requirements of the Plan.  

(b)  Inability to Obtain Regulatory Authority.  The inability of the Company to obtain authority from any regulatory 
body having jurisdiction, which authority is deemed by the Company’s counsel to be necessary to the lawful issuance and sale 

ix 

 
 
 
 
 
 
 
 
 
 
 
of any Shares hereunder, shall relieve the Company of any liability in respect of the failure to issue or sell such Shares as to 
which such requisite authority shall not have been obtained.  

22.  

Rights and Obligations of Participants.  

(a)   Continued  Service.    The  Plan  shall  not  confer  upon  any  Participant  any  right  with  respect  to  continuation  of 
employment, service as a director or consulting relationship with the Company, nor shall it interfere in any way with his or her 
right or the Company’s right to terminate his or her employment, service as a director or consulting relationship at any time, with 
or without cause.  

(b)  Participant.  No Employee, Director or Consultant shall have the right to be selected to receive an Award under the 

Plan, or, having been so selected, to be selected to receive future Awards. 

(c)  Clawback Policy Obligations.  All Awards granted to a Participant are subject to forfeiture or repayment pursuant 
to the terms of any applicable compensation recovery policy that has been, or will be, adopted by the Company, including any 
such policy that may be adopted to comply with the Dodd-Frank Wall Street Reform and Consumer Protection Act or  any rules 
or  regulations  issued  by  the  SEC  or  any  applicable  securities  exchange  thereunder,  or  to  the  extent  that  such  forfeiture  or 
repayment may be required by any other law. 

Successors.    All  obligations  of  the  Company  under  the  Plan  and  with  respect  to  Awards  shall  be  binding  on  any 
23.  
successor  to  the  Company,  whether  the  existence  of  such  successor  is  the  result  of  a  direct  or  indirect  purchase,  merger, 
consolidation, or other event, or a sale or disposition of all or substantially all of the business and/or assets of the Company and 
references to the “Company” herein and in any Award agreements shall be deemed to refer to such successors.  

24.  

Legal Construction.  

(a)  Gender, Number and References.  Except where otherwise indicated by the context, any masculine term used herein 
also shall include the feminine, the plural shall include the singular and the singular shall include the plural. Any reference in the 
Plan to a Section of the Plan either in the Plan or any Award agreement or to an act or code or to any section thereof or rule or 
regulation  thereunder  shall  be  deemed  to  refer  to  such  Section of  the  Plan,  act,  code,  section,  rule  or  regulation,  as  may  be 
amended from time to time, or to any successor Section of the Plan, act, code, section, rule or regulation.  

(b)  Severability.  In the event any provision of the Plan shall be held illegal or invalid for any reason, the illegality or 
invalidity shall not affect the remaining parts of the Plan, and the Plan shall be construed and enforced as if the illegal or invalid 
provision had not been included.  

(c)  Requirements of Law.  The granting of Awards and the issuance of Shares or cash under the Plan shall be subject 
to all Applicable Laws and to such approvals by any governmental agencies or national securities exchanges as may be required.  

(d)  Governing  Law.    To  the extent  not  preempted  by  federal  law,  the Plan,  and  all agreements  hereunder,  shall be 
construed in accordance with and governed by the laws of the State of Delaware, excluding any conflicts or choice of law rule 
or principle that might otherwise refer construction or interpretation of this Plan to the substantive law of another jurisdiction.  

(e)  Non-Exclusive Plan.  Neither the adoption of the Plan by the Board nor its submission to the stockholders of the 
Company for approval shall be construed as creating any limitations on the power of the Board or a committee thereof to adopt 
such other incentive arrangements as it may deem desirable.  

(f)  Code Section 409A Compliance.  To the extent applicable, it is intended that this Plan and any Awards granted 
hereunder comply with the requirements of Section 409A of the Code and any related regulations or other guidance promulgated 
with respect to such Section by the U.S. Department of the Treasury or the Internal Revenue Service (“Section 409A”). Any 
provision that would cause the Plan or any Award granted hereunder to fail to satisfy Section 409A shall have no force or effect 
until amended to comply with Section 409A, which amendment may be retroactive to the extent permitted by Section 409A.  

x 

 
 
 
 
 
 
 
 
 
 
WD-40 COMPANY 

2016 STOCK INCENTIVE PLAN 

GLOSSARY 

As used in the Plan, the following definitions shall apply:  

1) 

“Applicable Laws” means the legal requirements relating to the administration of stock incentive plans, if any, 
under applicable provisions of federal securities laws, state corporate and securities laws, the Code, and the rules of any applicable 
stock exchange or national market system.  

2) 

“Award”  means,  individually  or  collectively,  Nonqualified  Stock  Options,  Incentive  Stock  Options,  Stock 
Appreciation Rights, Restricted Stock, Restricted Stock Units, Performance Shares, Performance Units and Other Stock-Based 
Awards granted under the Plan.  

3) 

“Award Agreement” means an agreement entered into by the Company and a Participant setting forth the terms 

and provisions applicable to an Award.  

4) 

“Board” means the Board of Directors of the Company.  

5) 

“Cause”  means  (i) the  Participant’s  commission  of  acts  subject  to  prosecution  as  a  felony  involving  moral 
turpitude; (ii) the Participant’s material breach of fiduciary duty as an executive officer or director of the Company which has 
resulted, or is likely to result, in material economic damage to the Company; or (iii) the Participant’s willful gross misconduct or 
willful gross neglect of duties (other than any such neglect resulting from the Participant's incapacity due to physical or mental 
illness); provided that no act or failure to act by the Participant will constitute “Cause” under clause (ii) if the Executive believed 
in good faith that such act or failure to act was in the best interest of the Company. 

Any act or failure to act based upon authority given pursuant to a resolution duly adopted by the Board or upon the 
instructions of the Chief Executive Officer of the Company or a member of the Committee or another authorized officer of the 
Company or based upon the advice of counsel for the Company shall be conclusively presumed to be done or omitted to be done 
by the Participant in good faith and in the best interests of the Company. The cessation of employment of the Participant shall 
not  be  deemed  to  be  for  Cause  unless  and  until  the  Chief  Executive  Officer,  the  Vice  President,  Global  Organization 
Development, and the Vice President, General Counsel/Corporate Secretary unanimously agree that, in their good faith opinion, 
the Participant is guilty of the conduct described in subsections (i), (ii) or (iii) above, and so notify the Participant specifying the 
particulars thereof in detail.  

6) 

“Change in Control” means  

a) 

The acquisition by any individual, entity or group (within the meaning of Section 13(d)(3) or 14(d)(2) 
of the Exchange Act ) (a “Person”) of beneficial ownership (within the meaning of Rule 13d-3 promulgated under the Exchange 
Act) of 30% of either (i) the then outstanding shares of common stock of the Company (the “Outstanding Company Common 
Stock”) or (ii) the combined voting power of the then outstanding voting securities of the Company entitled to vote generally in 
the election of directors (the “Outstanding Company Voting Securities”); provided, however, that for purposes of this subsection, 
the following acquisitions shall not constitute a Change in Control: 1) any acquisition directly from the Company (excluding an 
acquisition by virtue of the exercise of a conversion privilege), 2) any acquisition by the Company, including any acquisition 
which, by reducing the number of shares outstanding, is the sole cause for increasing the percentage of shares beneficially owned 
by any such Person to more than the applicable percentage set forth above, 3) any acquisition by any employee benefit plan (or 
related trust) sponsored or maintained by the Company or any corporation controlled by the Company or 4) any acquisition by 
any corporation pursuant to a transaction which complies with clauses (i), (ii) and (iii) of subsection (c) of this definition; or 

b) 

Individuals who, as of the date hereof, constitute the Board (the “Incumbent Board”) cease for any 
reason to constitute at least a majority of the Board; provided, however, that any individual becoming a director subsequent to 
the date hereof whose election, or nomination for election by the Company’s stockholders, was approved by a vote of at least 
two-thirds of the directors then comprising the Incumbent Board, shall be considered as though such individual were a member 
of the Incumbent Board, but excluding, for this purpose, any such individual whose initial assumption of office occurs as a result 
of  an  actual  or  threatened  election  contest  with  respect  to  the  election  or  removal  of  directors  or  other  actual  or  threatened 
solicitation of proxies or consents by or on behalf of a Person other than the Board; or 

c) 

A reorganization, merger or consolidation or sale or other disposition of all or substantially all of the 
assets  of  the  Company  or  the  acquisition  of  assets  of  another  corporation  (a  “Business  Combination”),  in  each  case,  unless, 
following such Business Combination, (i) more than 60% of, respectively, the then outstanding shares of common stock and the 
combined voting power of the then outstanding voting securities entitled to vote generally in the election of directors, as the case 
may be, of the corporation resulting from such Business Combination (including without limitation, a corporation which as a 

xi 

 
 
 
result of such transaction owns the Company or all or substantially all of the Company’s assets either directly or through one or 
more  subsidiaries)  is  represented  by  Outstanding  Company  Common  Stock  and  Outstanding  Company  Voting  Securities, 
respectively, that were outstanding immediately prior to such Business Combination (or, if applicable, is represented by shares 
into which such Outstanding Company Common Stock and Outstanding Company Voting Securities were converted pursuant to 
such Business Combination) and such ownership of common stock and voting power among the holders thereof is in substantially 
the same proportions as their ownership, immediately prior to such Business Combination, of the Outstanding Company Common 
Stock and Outstanding Company Voting Securities, as the case may be, (ii) no Person (excluding any employee benefit plan (or 
related  trust)  of  the  Company  or  such  corporation  resulting  from  such  Business  Combination)  beneficially  owns,  directly  or 
indirectly, 30% or more of, respectively, the then outstanding shares of the corporation resulting from such Business Combination 
or  the  combined  voting  power  of  the  then  outstanding  voting  securities  of  such  corporation  except  to  the  extent  that  such 
ownership existed prior to the Business Combination and (iii) at least a majority of the members of the board of directors of the 
corporation resulting from such Business Combination were members of the Incumbent Board at the time of the execution of the 
initial agreement, or of the action of the Board, providing for such Business Combination; or 

d) 

A complete liquidation or dissolution of the Company. 

e) 

Notwithstanding the foregoing, as to any Participant that is party to a severance agreement with the 
Company having provisions for payment of severance compensation in the event of a change of control, the definition of Change 
of Control for purposes of the Plan shall be interpreted in a manner consistent with the definition of a change of control under 
such  severance  agreement,  provided  that  Change  of  Control  is  assumed  to  mean,  for  purposes  of  Section  19  of  the  Plan,  a 
consummated Change of Control as otherwise so defined. 

7) 

“Code” means the Internal Revenue Code of 1986, as amended. 

8) 
administer the Plan.  

“Committee”  means  the  Committee,  as  specified  in  Section 2(a)  of  the  Plan,  appointed  by  the  Board  to 

9) 

10) 

“Company” means WD-40 Company and any successor thereto as provided in Section 23 of the Plan.  

“Consultant” means any consultant or advisor to the Company or a Subsidiary.  

11) 

“Continuous Service” means that the provision of services to the Company or any Subsidiary in any capacity 
of Employee, Director or Consultant is not interrupted or terminated. Continuous Service shall not be considered interrupted in 
the case of (i) any leave of absence approved by the Company or (ii) transfers between locations of the Company or between the 
Company, any Subsidiary, or any successor.  A leave of absence approved by the Company shall include sick leave, military 
leave, or any other personal leave approved by an authorized representative of the Company.  For purposes of Incentive Stock 
Options, no such leave may exceed ninety (90) days, unless reemployment upon expiration of such leave is guaranteed by statute 
or contract. 

12) 

“Director” means any individual who is a member of the Board of Directors of the Company or a Subsidiary 

who is not an Employee.  

13) 

14) 

“Dividend” means the dividends declared and paid on Shares subject to an Award.  

“Dividend Equivalent” means, with respect to Shares subject to an Award, a right to be paid an amount equal 

to the Dividends declared and paid on an equal number of outstanding Shares.  

15) 

16) 

17) 

18) 

“Employee” means any employee of the Company or a Subsidiary.  

“Exchange Act” means the Securities Exchange Act of 1934, as amended.  

“Exercise Price” means the price at which a Share may be purchased by a Participant pursuant to an Option.  

“Fair Market Value” means, as of any date, the value of a Share determined as follows:  

a) 

Where there exists a public market for the Share, the Fair Market Value shall be (A) the closing sales 
price for a Share on the date of the determination (or, if no sales were reported on that date, on the last trading date on which 
such sales were reported) on the New York Stock Exchange, the NASDAQ National Market or the principal securities exchange 
on which the Share is listed for trading, whichever is applicable, or (B) if the Share is not traded on any such exchange or national 
market system, the average of the closing bid and asked prices of a Share on the NASDAQ Small Cap Market, in each case, as 
reported in The Wall Street Journal or such other source as the Committee deems reliable; or 

In the absence of an established market of the type described above, for the Share, the Fair Market 
Value thereof shall be determined by the Committee in good faith, and such determination shall be conclusive and binding on all 
persons. 

b) 

19) 

“Freestanding SAR” means an SAR that is granted independently of any Options, as described in Section 7 of 

the Plan.  

xii 

 
20) 

“Full-Value Award” means Awards other than Options, SARs, or other Awards for which the Participant pays, 

upon exercise, the grant date intrinsic value directly or by forgoing a right to receive a cash payment from the Company.  

21) 

“Incentive Stock Option” or “ISO” means an Option intended to qualify as an incentive stock option within 

the meaning of Section 422 of the Code.  

22) 

“Nonqualified Stock Option” means an Option that is not intended to meet the requirement of Section 422 of 

the Code.  

23) 

“Option” means an Incentive Stock Option or a Nonqualified Stock Option granted under the Plan, as described 

in Section 6 of the Plan.  

24) 

“Other Stock-Based Award” means a Share-based or Share-related Award granted pursuant to Section 12 of 

the Plan.  

25) 
outstanding Award.   

“Participant”  means  a  current  or  former  Employee,  Director  or  Consultant  who  has  rights  relating  to  an 

26) 

“Performance-Based Exception” means the performance-based exception from the tax deductibility limitations 

of Code Section 162(m).  

27) 

“Performance Measures” shall have the meaning set forth in Section 14(a) of the Plan.  

28) 

“Performance  Period”  means  the  fiscal  period  during  which  a  Performance  Measure  must  be  attained  and 
during which an Award is subject to a substantial risk of forfeiture and not transferable, as provided in Sections 10 and 11 of the 
Plan.  For the sake of clarity, an Award may be granted within ninety (90) days after the commencement of the Performance 
Period.  

29) 

30) 

“Performance Share” means an Award granted to a Participant, as described in Section 10 of the Plan.  

“Performance Unit” means an Award granted to a Participant, as described in Section 11 of the Plan.  

“Period  of  Restriction”  means  the  period  Restricted  Stock,  Restricted  Stock  Units  or  Other  Stock-Based 
Awards are subject to a substantial risk of forfeiture and/or are not transferable, as provided in Sections 8, 9 and 12 of the Plan.  

31) 

32) 

33) 

34) 

35) 

36) 

“Plan” means the WD-40 Company 2016 Stock Incentive Plan.  

“Restricted Stock” means an Award granted to a Participant, as described in Section 8 of the Plan.  

“Restricted Stock Units” means an Award granted to a Participant, as described in Section 9 of the Plan.  

“SEC” means the United States Securities and Exchange Commission.  

“Share” means a share of common stock of the Company, par value $.001 per share, subject to adjustment 

pursuant to Section 18 herein.  

37) 

“Stock Appreciation Right” or “SAR” means an Award granted to a Participant, either alone or in connection 

with a related Option, as described in Section 7 of the Plan.  

38) 

“Subsidiary” means any corporation in which the Company owns, directly or indirectly, at least fifty percent 
(50%) of the total combined voting power of all classes of stock, or any other entity (including, but not limited to, partnerships 
and joint ventures) in which the Company owns, directly or indirectly, at least fifty percent (50%) of the combined equity thereof. 
Notwithstanding the foregoing, for purposes of determining whether any individual may be a Participant for purposes of any 
grant of Incentive Stock Options, the term “Subsidiary” shall have the meaning ascribed to such term in Code Section 424(f).  

39) 

“Subsidiary  Disposition”  means  the  disposition  by  the  Company  of  its  equity  holdings  in  any  Subsidiary 
effected by a merger or consolidation involving that Subsidiary, the sale of all or substantially all of the assets of that Subsidiary 
or the Company’s sale or distribution of substantially all of the outstanding capital stock of such Subsidiary.  

40) 

“Tandem SAR” means a SAR that is granted in connection with a related Option, as described in Section 7 of 

the Plan. 

xiii 

 
 
 
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ANNUAL REPORT ON FORM 10-K

WD-40_2016AR_10-K_Title.indd   1

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WD-40_2016AR_10-K_Title.indd   2

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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

(Mark One)

(cid:59) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 

1934

For the fiscal year ended August 31, 2016

or

(cid:133) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT 

OF 1934

For the transition period from              to              .

Commission File Number: 000-06936

WD-40 COMPANY
(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction
of incorporation or organization)
1061 Cudahy Place, San Diego, California
(Address of principal executive offices)

95-1797918
(I.R.S. Employer
Identification No.)
92110
(Zip code)

Registrant’s telephone number, including area code: (619) 275-1400

Securities registered pursuant to Section 12(b) of the Act:

Title of each class
Common Stock, $0.001 par value

Name of each exchange on which registered
The NASDAQ Stock Market, LLC

Securities registered pursuant to Section 12(g) of the Act:

Title of each class
None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.

Yes (cid:59) No (cid:133)

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.

Yes (cid:133) No (cid:59)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the 
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to
file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes (cid:59) No (cid:133)(cid:3)

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) 
during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such 
files). Yes (cid:59) No (cid:133)(cid:3)

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and 
will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by 
reference in Part III of this Form 10-K or any amendment to this Form 10-K. (cid:59)

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a 
smaller reporting company. See the definitions of “large accelerated filer”, “accelerated filer” and “smaller reporting company” 
in Rule 12b-2 of the Exchange Act.

Large accelerated filer (cid:59) Accelerated filer (cid:133) Non-accelerated filer (cid:133) Smaller reporting company (cid:133)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).

Yes (cid:133) No (cid:59)

The aggregate market value (closing price) of the voting stock held by non-affiliates of the registrant as of February 29, 2016
was approximately $1,492,434,072.

As of October 19, 2016, there were 14,175,738 shares of the registrant’s common stock outstanding.

The Proxy Statement for the annual meeting of stockholders on December 13, 2016 is incorporated by reference into Part III, 
Items 10 through 14 of this Annual Report on Form 10-K.

Documents Incorporated by Reference:

WD-40 COMPANY

ANNUAL REPORT ON FORM 10-K
For the Fiscal Year Ended August 31, 2016

TABLE OF CONTENTS

PART I

Page

Business
Risk Factors

Item 1.
Item 1A.
Item 1B. Unresolved Staff Comments
Item 2.
Item 3.
Item 4.

Properties
Legal Proceedings
Mine Safety Disclosures

PART II

Item 5.

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of 
Equity Securities
Selected Financial Data
Management’s Discussion and Analysis of Financial Condition and Results of Operations

Item 6.
Item 7.
Item 7A. Quantitative and Qualitative Disclosures About Market Risk
Financial Statements and Supplementary Data
Item 8.
Changes in and Disagreements With Accountants on Accounting and Financial Disclosure
Item 9.
Item 9A.
Controls and Procedures
Item 9B. Other Information

PART III

Item 10.
Item 11.
Item 12.

Item 13.
Item 14.

Directors, Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder 
Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accountant Fees and Services

Item 15.

Exhibits, Financial Statement Schedules

PART IV

1
5
14
14
14
14

16
17
18
40
41
41
41
42

43
43

43
44
44

45

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Forward-Looking Statements 

PART I

This  Annual  Report  on  Form  10-K  contains  forward-looking  statements  within  the  “safe  harbor”  provisions  of  the  Private 
Securities Litigation Reform Act of 1995. All statements other than those that are purely historical are forward-looking statements 
which reflect the Company’s current views with respect to future events and financial performance.

These  forward-looking  statements include,  but  are  not  limited  to, discussions  about  future  financial  and  operating  results, 
including: growth expectations for maintenance products; expected levels of promotional and advertising spending; plans for 
and  success  of  product  innovation,  the  impact  of  new  product  introductions  on  the  growth  of  sales;  anticipated  results  from 
product  line  extension  sales;  and  forecasted  foreign  currency  exchange  rates  and commodity  prices. These  forward-looking 
statements are generally identified with words such as “believe,” “expect,” “intend,” “plan,” “could,” “may,” “aim,” “anticipate,” 
“estimate” and similar expressions. The Company undertakes no obligation to revise or update any forward looking statements.

Actual  events  or  results  may  differ  materially  from  those  projected  in  forward-looking  statements  due  to  various  factors, 
including, but not limited to, those identified in Item 1A of this report. As used in this report, the terms “we,” “our,” “us” and 
“the Company” refer to WD-40 Company and its wholly-owned subsidiaries, unless the context suggests otherwise. Amounts 
and percentages in tables and discussions may not total due to rounding.

Item 1.  Business 

Overview 

WD-40 Company is a global marketing organization dedicated to creating positive lasting memories by developing and selling 
products which solve problems in workshops, factories and homes around the world. The Company was founded in 1953 and is 
headquartered in San Diego, California. 

For more than four decades, the Company sold only one product, WD-40® multi-use product, a maintenance product which acts 
as a lubricant, rust preventative, penetrant, cleaner and moisture displacer. Over the last two decades, the Company has evolved 
and expanded its product offerings through both research and development activities and through the acquisition of several brands 
worldwide. As a result, the Company has built a family of brands and product lines that deliver high quality performance at an 
extremely good value to their end users.

The Company currently markets and sells its products in more than 176 countries and territories worldwide primarily through 
mass  retail  and  home  center  stores,  warehouse  club  stores,  grocery  stores,  hardware  stores,  automotive  parts  outlets,  sport 
retailers, independent bike dealers, online retailers and industrial distributors and suppliers.  

The  Company’s  sales  come  from  its  two  product  groups  – maintenance  products  and  homecare  and  cleaning  products. 
Maintenance products are sold worldwide in markets throughout North, Central and South America, Asia, Australia, Europe, the 
Middle East and Africa. Homecare and cleaning products are sold primarily in North America, the United Kingdom (“U.K.”) 
and Australia. 

The Company’s strategic initiatives and the areas where it will continue to focus its time, talent and resources in future periods 
include: (i) maximizing WD-40 multi-use product sales through geographic expansion and increased  market penetration; (ii) 
leveraging the WD-40 brand by growing the WD-40 Specialist product line; (iii) leveraging the strengths of the Company through 
broadened product and revenue base; (iv) attracting, developing and retaining talented people; and (v) operating with excellence.

The Company is focused on and committed to innovation and renovation of its products. The Company sees innovation and 
renovation as important factors to the long-term growth of its brands and product lines, and it intends to continue to work on 
future products, product lines, product packaging, product delivery systems and promotional innovations and renovations. The 
Company is also focused on expanding its current brands in existing markets with new product development. The Company’s
product development teams support new product development and current product improvement for the Company’s brands. Over 
the years, the Company’s research and development team has made an innovation impact on most of the Company’s brands.  
Key innovations for the Company’s products include, but are not limited to, WD-40 Smart Straw®, WD-40 Trigger Pro®, WD-
40 Specialist®, WD-40 Bike™, 3-IN-ONE Professional Garage Door Lube™, and Spot Shot Pet Clean™, which is a non-aerosol 
Spot Shot trigger product. In late fiscal year 2015, the Company launched a new innovative product called WD-40 EZ Reach
Flexible Straw™ in the United States.  WD-40 EZ Reach Flexible Straw features a unique delivery system in the form of an 

1

attached 8” flexible straw that bends and keeps its shape to allow for easier use of the WD-40 multi-use product in hard to reach 
places. 

Financial Information about Operating Segments

The  Company’s  operating  segments  are  determined  consistent  with  the  way  management  organizes  and  evaluates  financial
information internally for making operating decisions and assessing performance. The Company is organized on the basis of 
geographical area into the following three segments: 

(cid:120) Americas segment consists of the United States (“U.S.”), Canada and Latin America; 
(cid:120)

Europe, Middle East and Africa (“EMEA”) segment consists of countries in Europe, the Middle East, Africa and India; 
and 

(cid:120) Asia-Pacific segment consists of Australia, China and other countries in the Asia region. 

The Company’s management reviews product performance on the basis of sales, which come from its two product groups –
maintenance products and homecare and cleaning products. The financial information required by this item is included in Note 
15 – Business Segments and Foreign Operations of the Company’s consolidated financial statements, included in Item 15 of this 
report, and in “Management’s Discussion and Analysis of Financial Condition and Results of Operations”, included in Item 7 of 
this report.

Products

Maintenance Products

Included  in  the  Company’s  maintenance  products  are  both  multi-purpose  maintenance  products  and  specialty  maintenance 
products.  These maintenance products are sold worldwide and they provide end users with a variety of product and delivery 
system options. 

The Company’s signature brand in the blue and yellow can with the red top, the WD-40 brand, is included within the maintenance 
product category and it accounts for a significant majority of the Company’s sales.  The Company has various products and 
product lines which it currently sells under the WD-40 brand and they are as follows:

WD-40 Multi-Use Product - The WD-40 multi-use product is a market leader among multi-purpose maintenance products and 
is sold as an aerosol spray, a non-aerosol trigger spray and in liquid form through mass retail stores, hardware stores, warehouse 
club stores, automotive parts outlets, online retailers and industrial distributors and suppliers. The WD-40 multi-use product is 
sold worldwide in North, Central and South America, Asia, Australia, Europe, the Middle East and Africa. The WD-40 multi-
use product has a wide variety of consumer uses in, for example, household, marine, automotive, construction, repair, sporting
goods  and  gardening  applications,  in  addition  to  numerous  industrial  applications.  WD-40  EZ  Reach  Flexible  Straw  is  the 
Company’s latest innovation to its multi-use product. It features a unique delivery system which includes an attached flexible 
straw that bends and keeps its shape to allow for easy use of the WD-40 multi-use product in hard to reach places. This new 
product was launched at the end of fiscal year 2015 and is currently being marketed in the U.S. and Latin America. WD-40 EZ 
Reach Flexible Straw has started to contribute to the overall growth of the WD-40 brand and it is expected to continue to do so 
in the future. The launch of the WD-40 EZ Reach Flexible Straw product line has used the same established distribution channels 
through which the Company currently sells its existing products.

WD-40 Specialist product line – WD-40 Specialist consists of a line of best-in-class specialty maintenance products that include 
penetrants, degreasers, corrosion inhibitors, lubricants and rust removers that are aimed at end users that currently use the WD-
40 multi-use product. The WD-40 Specialist product line is sold primarily in the U.S., Canada, Latin America, Europe, Australia 
and Asia. Within the WD-40 Specialist product line, the Company also sells WD-40 Specialist Motorbike in Europe and WD-40
Specialist Lawn and Garden in Australia. 

WD-40 Bike product line - The WD-40 Bike product line consists of a comprehensive line of bicycle maintenance products that 
include wet and dry chain lubricants, heavy-duty degreasers and foaming wash that are designed for avid and recreational cyclists, 
bike enthusiasts and mechanics. The Company launched this product line in the U.S. in fiscal year 2013 in Australia and Europe 
in fiscal year 2014, and in Latin America and select countries in Asia in early fiscal year 2016. Although the initial focus for 
such sales was on smaller independent bike dealers, distribution of WD-40 Bike products has been expanded to include certain 
distributors  and  retailers in  select  countries  where  the  Company  sells  this  product. Early  in  fiscal  year  2016,  the  Company 
transitioned the WD-40 Bike business in the U.S. from one with distribution limited primarily to independent bike dealers to one 
which also includes a limited group of customers which are currently in place for other maintenance products in the Americas 
segment.

2

The Company also has the following additional brands which are included within its maintenance products group:

3-IN-ONE - The 3-IN-ONE brand consists of multi-purpose drip oil, specialty drip oils, and spray lubricant products, as well as 
other specialty maintenance products. The multi-purpose drip oil is a lubricant with unique spout options that allow for precise 
applications to small mechanisms and assemblies, tool maintenance and threads on screws and bolts. 3-IN-ONE Oil is the market 
share leader among drip oils for household consumers. It also has wide industrial applications in such areas as locksmithing,
HVAC,  marine,  farming  and  construction.  In  addition  to  the  drip  oil  line  of  products,  the  3-IN-ONE  brand  also  includes  a 
professional line of products known as 3-IN-ONE Professional, which is a line of high quality, maintenance products. The high 
quality  of  the  3-IN-ONE  brand  and  its  established  distribution  network  have  enabled  these  products  to  gain  international 
acceptance. 3-IN-ONE products are sold primarily in the U.S., Europe, Canada, Latin America, Australia and Asia.

GT85® - The GT85 brand is a multi-purpose bike maintenance product that consists of professional spray maintenance products 
and lubricants  which are  sold primarily in the bike  market through the automotive and industrial channels in the U.K.,  with 
additional sales in foreign markets including those in Spain and other European countries. GT85 products are also currently sold 
in the United States. This brand was acquired by the Company’s U.K. subsidiary in September 2014 and it has helped build upon 
the Company’s strategy to develop new product categories for WD-40 Specialist and WD-40 BIKE.

Homecare and Cleaning Products 

The Company sells its homecare and cleaning products in certain locations worldwide and they include a portfolio of well-known 
brands as follows:

X-14 - The X-14 brand is a line of quality products designed for unique cleaning needs. X-14 is sold as a liquid mildew stain 
remover and as an automatic toilet bowl cleaner. X-14 is sold primarily in the U.S. through grocery and mass retail channels as 
well as through online retailers.

2000  Flushes - The  2000  Flushes  brand  is  a  line  of  long-lasting  automatic  toilet  bowl  cleaners  which  includes  a  variety  of 
formulas. 2000 Flushes is sold primarily in the U.S. and Canada through grocery and mass retail channels as well as through 
online retailers.

Carpet Fresh - The Carpet Fresh brand is a line of room and rug deodorizers sold as powder, aerosol quick-dry foam and trigger 
spray products. Carpet Fresh is sold primarily through grocery and mass retail channels as well as through online retailers in the 
U.S., the U.K. and Australia. In the U.K., these products are sold under the 1001 brand name and in Australia, they are sold under 
the No Vac brand name. 

Spot Shot - The Spot Shot brand is sold as an aerosol carpet stain remover and a liquid trigger carpet stain and odor eliminator. 
The brand also includes environmentally friendly products such as Spot Shot Instant Carpet Stain & Odor Eliminator™ and Spot 
Shot Pet Clean, which are non-toxic and biodegradable. Spot Shot products are sold primarily through grocery and mass retail 
channels, online retailers, warehouse club stores and hardware and home center stores in the U.S. and Canada. Spot Shot products 
are also sold in the U.K. under the 1001 brand name. 

1001 - The 1001 brand includes carpet and household cleaners and rug and room deodorizers which are sold primarily through 
mass  retail,  grocery  and  home  center  stores  in  the  U.K.  The  brand  was  acquired  in  order  to  introduce  the  Company’s  other 
homecare and cleaning product formulations under the 1001 brand and to expand the Company’s homecare and cleaning products 
business into the U.K. market. 

Lava - The Lava and Solvol  brands consist of heavy-duty  hand cleaner products  which are sold in bar soap and liquid form 
through  hardware,  grocery,  industrial,  automotive  and  mass  retail  channels  as  well  as  through  online  retailers.  Lava  is  sold 
primarily in the U.S., while Solvol is sold exclusively in Australia.

The Company’s homecare and cleaning products, particularly those in the U.S., are considered harvest brands which continue to
provide positive returns to the Company but are becoming a smaller part of the business as sales of the maintenance products 
grow with the execution of the Company’s strategic initiatives. Although the Company has evaluated strategic alternatives for 
certain of its homecare and cleaning products in prior fiscal years, particularly those in the U.S., it has continued to sell these 
brands but has done so with a reduced level of investment. 

Financial  information  about  operating  segments  and  product  lines  is  included  in  Note  15  – Business  Segments  and  Foreign 
Operations of the consolidated financial statements, included in Item 15 of this report.

3

Sales and Marketing

The Company’s sales do not reflect any significant degree of seasonality. However, it is common for the Company’s sales to 
fluctuate from period to period or year to year due to various factors including, but not limited to, new or lost distribution, the 
number of product offerings carried by a customer and the level of promotional activities and programs being run at customer 
locations. New or lost distribution occurs when the Company gains or loses customers, when it gains or loses store count for a 
customer or when its products are added to new locations within a store or removed from existing locations.  From time to time, 
as part of new product offering launches, the Company may gain access to entirely new distribution channels. The number of 
product offerings refers to the number of brands and/or the number of products within each of those brands that the Company’s
customers offer for sale to end user customers. The level of promotional activities and programs relates to the number of events 
or volumes of purchases by customers in support of off-shelf or promotional display activities. Changes in any one of these three 
factors or a combination of them can cause the Company’s sales levels to increase or decrease from period to period.  It is also 
common and/or possible that the Company could lose distribution or product offerings and experience a decrease in promotional
activities and programs in one period and subsequently regain this business in a future period. The Company is accustomed to 
such fluctuations and manages this as part of its normal business activities.

Sources and Availability of Components and Raw Materials 

The  Company  relies  on  a  limited  number  of  suppliers,  including  single  or  sole  suppliers,  for  certain  of  its  raw  materials, 
packaging, product components and other necessary supplies. The Company’s primary components and raw materials include 
petroleum-based specialty chemicals and aerosol cans, which are manufactured from commodities that are subject to volatile 
price changes. The availability of these components and raw materials is affected by a variety of supply and demand factors, 
including global market trends, plant capacity decisions and natural disasters. The Company expects these components and raw 
materials to continue to be readily available in the future, although the Company will continue to be exposed to volatile price
changes.

Research and Development

The Company recognizes the importance of innovation and renovation to its long-term success and is focused on and committed 
to  research  and  new  product  development  activities,  primarily  in  its  maintenance  product  group.  The  Company’s  product 
development team engages in consumer research, product development, current product improvement and testing activities. The 
product development team also leverages its development capabilities by partnering with a network of outside resources including 
the Company’s current and prospective outsource suppliers. In addition, the research and development team engages in activities 
and  product  development  efforts  which  are  necessary  to  ensure  that  the  Company  meets  all  regulatory  requirements  for  the 
formulation of its products. The Company incurred research and development expenses of $7.7 million, $9.0 million, and $6.9 
million  in  fiscal  years  2016,  2015  and  2014,  respectively.  None  of  this  research  and  development  activity  was  customer-
sponsored.

Manufacturing

The Company outsources directly or through its marketing distributors the manufacturing of its finished products to various third-
party contract manufacturers. The Company or its marketing distributors use contract manufacturers in the U.S., Canada, Mexico, 
Brazil, Argentina, Columbia, the U.K., Italy, Australia, Japan, China, South Korea and India. Although the Company does not 
typically have definitive minimum purchase obligations included in the contract terms with its contract manufacturers, when 
such obligations have been included, they have been immaterial to date. Supply needs are communicated by the Company to its 
contract manufacturers, and the Company is committed to purchase the products manufactured based on orders and short-term 
projections,  ranging  from  two  to  five months,  provided  to  the  contract  manufacturers.  The  Company  also  formulates  and 
manufactures concentrate used in its WD-40 products at its own facilities and at third-party contract manufacturers. 

In addition to the commitments to purchase products from contract manufacturers described above, the Company may also enter 
into commitments with other manufacturers from time to time to purchase finished goods and components to support innovation 
and renovation initiatives and/or supply chain initiatives. 

Order Backlog

Order backlog is not a significant factor in the Company’s business.

4

Competition

The  markets  for  the  Company’s  products,  particularly  those  related  to  its  homecare  and  cleaning  products,  are  highly 
competitive. The  Company’s  products compete both  within their own product classes as  well as  within product distribution 
channels, competing with many other products for store placement and shelf space. Competition in international markets varies
by  country.  The  Company  is  aware  of  many  competing  products,  some  of  which  sell  for  lower  prices  or  are  produced  and 
marketed by companies with greater financial resources than those of the Company. The Company relies on the awareness of 
its brands among consumers, the value offered by those brands as perceived by consumers, product innovation and renovation 
and its multiple channel distributions as its primary strategies. New products typically encounter intense competition, which
may  require  advertising  and  promotional  support  and  activities.  When  or  if a  new  product  achieves  consumer  acceptance, 
ongoing advertising and promotional support may be required in order to maintain its relative market position.

Trademarks and Patents

The Company owns a number of patents, but relies primarily upon its established trademarks, brand names and marketing efforts, 
including advertising and sales promotions, to compete effectively. The WD-40 brand, 3-IN-ONE, Lava, Solvol, X-14, 2000 
Flushes, Carpet Fresh and No Vac, Spot Shot, GT85, and 1001 trademarks are registered or have pending registrations in various 
countries throughout the world.

Employees

At  August 31,  2016,  the  Company  employed  445 people worldwide:  172  by  the  U.S.  parent  corporation;  7 by  the  Malaysia 
subsidiary; 11 by the Canada subsidiary; 177 by the U.K. subsidiary (including 82 in the U.K., 34 in Germany, 32 in France, 18
in Spain and 11 in Italy); 22 by the Australia subsidiary; 54 by the China subsidiary; and 2 by WD-40 Manufacturing Company, 
the Company’s manufacturing subsidiary.

Financial Information about Foreign and Domestic Operations 

For detailed information about the Company’s foreign and domestic operations, including net sales by reportable segment and 
long-lived  assets  by  geography,  refer  to  Note  15  - Business  Segments  and  Foreign  Operations  of  the  consolidated  financial 
statements, included in Item 15 of this report. 

Access to SEC Filings

The  Company’s  Annual  Reports  on  Form  10-K,  Quarterly  Reports  on  Form  10-Q,  Current  Reports  on  Form  8-K,  and  any 
amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as 
amended, are available through the Investors section of the Company’s website at www.wd40company.com. These reports can 
be accessed free of charge from the Company’s website as soon as reasonably practicable after the Company electronically files 
such  materials  with,  or  furnishes  them  to,  the  Securities  and  Exchange  Commission  (“SEC”).  Information  contained  on  the 
Company’s website is not included as a part of, or incorporated by reference into, this report. 

Interested readers may also read and copy any materials that the Company files at the SEC Public Reference Room at 100 F 
Street, N.E., Washington, D.C. 20549. Readers may obtain information on the operation of the Public Reference Room by calling 
the SEC at 1-800-SEC-0330. The SEC also maintains an internet site (www.sec.gov) that contains the Company’s reports.

Item 1A.  Risk Factors

The following risks and uncertainties, as well as other factors described elsewhere in this report or in other SEC filings by the 
Company, could adversely affect the Company’s business, financial condition and results of operations.

The Company’s financial results could suffer if the Company is unable to implement and successfully manage its strategic 
initiatives or if the Company’s strategic initiatives do not achieve the intended results.

There is no assurance that the Company will be able to implement and successfully manage its strategic initiatives, including its 
five  major  strategic  initiatives,  or  that  the  strategic  initiatives  will  achieve  the  intended  results,  which  include  sales  volume 
growth. The Company’s five core strategic initiatives include: (i) maximizing WD-40 multi-use product sales through geographic
expansion and increased market penetration; (ii) leveraging the WD-40 brand by growing the WD-40 Specialist product line; 
(iii) leveraging the strengths  of the Company through a broadened product and revenue base; (iv) attracting, developing and 
retaining talented  people;  and  (v)  operating  with  excellence.  An  important  part  of  the  Company’s  success  depends  on  its 
continuing  ability  to  attract,  retain  and  develop  highly  qualified  personnel.  The  Company’s  future  performance  depends  in 

5

significant part on the continued service of its executive officers, key personnel and other talented people. The loss of the services 
of key employees could have a material adverse effect on the Company’s business and prospects. Competition for such personnel
is intense, and there can be no assurance that the Company can retain its key employees or attract, assimilate and retain employee 
engagement in the future. If the Company is unable to implement and successfully manage its strategic initiatives in accordance 
with its business plans, the Company’s business and financial results could be adversely affected. Moreover, the Company cannot 
be certain that the implementation of its strategic initiatives will necessarily advance its business or financial results as intended.

Cost increases or cost volatility in finished goods, components, raw materials, transportation and other necessary supplies or 
services could harm or impact the Company’s financial condition and results of operations.

Increases  in  the  cost  of  finished  goods,  components  and  raw  materials  and  increases  in  the  cost  of  transportation  and  other 
necessary supplies or services may harm the Company’s financial condition and results of operations. Petroleum-based specialty 
chemicals and aerosol cans, which constitute a significant portion of the costs for many of the Company’s maintenance products, 
have experienced significant price volatility in the past, and may continue to do so in the future. In particular, volatility in the 
price  of  oil  directly  impacts  the  cost  of  petroleum-based  specialty  chemicals  which  are  indexed  to  the  price  of  crude  oil. 
Additionally, fluctuations in oil and diesel fuel prices have also historically impacted the Company’s cost of transporting its 
products among other input costs. If there are significant increases in the costs of components, raw materials and other expenses, 
and  the  Company  is  not  able  to  increase  the  prices  of  its  products  or  achieve  cost  savings  to  offset  such  cost  increases,  the
Company’s gross margins and operating results will be negatively impacted. In addition, if the Company increases product sales 
prices in response to increases in the cost of such raw  materials, and those raw  material costs later decline significantly, the 
Company may not be able to sustain its sales prices at these higher levels. As component and raw material costs are the principal 
contributors to the cost of goods sold for all of the Company’s products, any significant fluctuation in the costs of components 
and raw materials could have a material impact on the gross margins realized on the Company’s products. Sustained increases 
in the cost of raw materials, components, transportation and other necessary supplies or services, or significant volatility in such 
costs, could have a material adverse effect on the Company’s financial condition and results of operations. 

Global operations outside the U.S. expose the Company to uncertain conditions, foreign currency exchange rate risk and 
other risks in international markets.

The Company’s sales outside of the U.S. were approximately 58% of consolidated net sales in fiscal year 2016 and one of its 
strategic initiatives includes maximizing the WD-40 multi-use product through geographic expansion and market penetration. 
As a result, the Company currently faces, and will continue to face, substantial risks associated with having increased global 
operations outside the U.S., including:

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economic or political instability in the Company’s global markets, including Canada, Latin America, the Middle East, 
parts of Asia, Russia, Eastern Europe and the Eurozone countries;
restrictions on or costs relating to the repatriation of foreign profits to the U.S., including possible taxes or withholding
obligations on any repatriations;
challenges  associated  with  conducting  business  in  foreign  jurisdictions,  including  those  related  to  the  Company’s 
understanding of business laws and regulations in such foreign jurisdictions;
increasing tax complexity associated with operating in multiple tax jurisdictions;
dispersed employee base and compliance with employment regulations and other labor issues, such as labor laws and 
minimum wages, in countries outside the U.S.; and
the  imposition  of  tariffs  or  trade  restrictions  and  costs,  burdens  and  restrictions  associated  with  other  governmental 
actions.

These risks could have a significant impact on the Company’s ability to sell its products on a competitive basis in global markets 
outside the U.S. and could have a material adverse effect on the Company’s business, financial condition and results of operations.

Approximately 38% of the Company’s revenues in fiscal year 2016 were generated in currencies other than the U.S. dollar, which 
is the reporting currency of the Company. In addition, all of the Company’s foreign subsidiaries have functional currencies other 
than the U.S. Dollar and the Company’s largest subsidiary is located in the U.K. and generates significant sales in Pound Sterling 
and Euro. As a result, the Company is also exposed to foreign currency exchange rate risk with respect to its sales, expenses,
profits, cash and cash equivalents, other assets and liabilities denominated in currencies other than the U.S. Dollar. In particular, 
the  Company’s  financial  results  are  negatively  impacted  when  the  foreign  currencies  in  which  its  subsidiary  offices  operate 
weaken relative to the U.S. Dollar. Although the Company uses instruments to hedge certain foreign currency risks, primarily 
those associated with its U.K. subsidiary and converting accounts receivable and accounts payable balances denominated in non-
functional  currencies,  it  is  not  fully  protected  against  foreign  currency  fluctuations  and,  therefore,  the  Company’s  reported 
earnings may be affected by changes in foreign currency exchange rates. Moreover, any favorable impacts to profit margins or 
financial results from fluctuations in foreign currency exchange rates are likely to be unsustainable over time. 

6

As a result of the June 23, 2016 referendum by British voters to exit the European Union (“Brexit”), global markets and foreign
currencies have been adversely impacted. In particular, the value of the Pound Sterling has sharply declined as compared to the 
U.S. Dollar and other currencies in the months following this vote. This volatility in foreign currencies is expected to continue 
as the U.K. negotiates and executes its exit from the European Union but it is uncertain over what time period this will occur. A 
significantly weaker Pound Sterling compared to the U.S. Dollar over a sustained period of time may have a significant negative 
effect on the Company’s results of operations.

Additionally, the Company’s global operations outside the U.S. are subject to risks relating to appropriate compliance with legal 
and regulatory requirements in local jurisdictions, potential difficulties in staffing and managing local operations, potentially 
higher incidence of fraud or corruption, credit risk of local customers and distributors and potentially adverse tax consequences. 
The uncertainties and likely complications resulting from Brexit may increase these risks for the Company’s European business 
operations.  As the Company further develops and grows its business operations outside the U.S., the Company is exposed to 
additional complexities and risks, particularly in China, Russia and emerging markets. In many foreign countries, particularly in 
those with developing economies, business practices that are prohibited by the U.S. Foreign Corrupt Practices Act (“FCPA”), 
the U.K. Bribery Act or other applicable anti-corruption laws and regulations may be customary. Any failure to comply with 
these laws, even if inadvertent, could result in significant penalties or otherwise harm the Company’s reputation and business. 
Although the Company has adopted policies and contract terms to mandate compliance with these laws, there can be no assurance 
that all of its employees, contractors and agents will comply with the Company’s requirements. Violations of these laws could
be costly and disrupt the Company’s business, which could have a material adverse effect on its business, financial condition and 
results of operations

Global economic conditions may negatively impact the Company’s financial condition and results of operations. 

A general weakening or decline in the global economy or a reduction in industrial outputs, business or consumer spending or 
confidence could delay or significantly decrease purchases of the Company’s products by its customers and end users. Consumer
purchases of discretionary items, which could include the Company’s maintenance products and homecare and cleaning products, 
may decline during periods where disposable income is reduced or there is economic uncertainty, and this may negatively impact
the Company’s financial condition and results of operations. During unfavorable or uncertain economic times, end users may
also increase purchases of lower-priced or non-branded products and the Company’s competitors may increase their level of 
promotional activities to maintain sales volumes, both of which may negatively impact the Company’s financial condition and 
results of operations. In addition, the Company’s sales and operating results may be affected by uncertain or changing economic 
and market conditions, including inflation, deflation, prolonged weak consumer demand, political instability or other changes
which may affect the principal markets in which the Company conducts its business.  If economic or market conditions in key 
global markets deteriorate, the Company may experience material adverse effects on its business, financial condition and results 
of operations.

Adverse economic and market conditions could also harm the Company’s business by negatively affecting the parties with whom 
it  does  business,  including  its  customers,  retailers,  distributors  and  wholesalers,  and  third-party  contract  manufacturers  and 
suppliers. These conditions could impair the ability of the Company’s customers to pay for products they have purchased from 
the Company. As a result, allowances for doubtful accounts and write-offs of accounts receivable from the Company’s customers 
may  increase.  In  addition,  the  Company’s  third-party  contract  manufacturers  and  its  suppliers  may  experience  financial 
difficulties that could negatively affect their operations and their ability to supply the Company with finished goods and the raw 
materials, packaging, and components required for the Company’s products.

If the success and reputation of one or more of the Company’s leading brands erodes, its business, financial condition and 
results of operations could be negatively impacted.

The financial success of the Company is directly dependent on the success and reputation of its brands, particularly its WD-40 
brand.  The  success  and  reputation  of  the  Company’s  brands  can  suffer  if  marketing  plans  or  product  development  and 
improvement  initiatives  do  not  have  the  desired  impact  on  the  brands’  image  or  do  not  attract  customers  as  intended.    The 
Company’s  brands  can  also  be  adversely  impacted  due  to  the  activities  and  pressures  placed  on  them  by  the  Company’s 
competitors. Further, the Company’s business, financial condition and results of operations could be negatively impacted if one 
of its leading brands suffers damage to its reputation due to real or perceived quality or safety issues.  Quality issues, which can 
lead  to  large  scale  recalls  of  the  Company’s products,  can  be  due  to  items  such  as  product  contamination,  regulatory  non-
compliance, packaging errors, incorrect ingredients or components in the Company’s product or low quality ingredients in the 
Company’s products due to suppliers delivering items that do not meet the Company’s specifications. Product quality issues, 
which could include lower product efficacy due to formulation changes attributable to regulatory requirements, could also result 
in decreased customer confidence in the Company’s brands and a  decline in product quality could result in product liability 

7

claims. Although the Company makes every effort to prevent brand erosion and preserve its reputation and the reputation of its 
brands, there can be no assurance that such efforts will be successful.

Sales unit volume growth may be difficult to achieve.

The Company’s ability to achieve sales volume growth will depend on its ability to (i) execute its strategic initiatives, (ii) drive 
growth within its existing markets through innovation, renovation and enhanced merchandising and marketing of its established 
brands, and (iii) capture market share from its competitors. It is more difficult for the Company to achieve sales volume growth 
in mature markets where the Company’s products are widely used as compared to in developing or emerging markets where the 
Company’s products have been newly introduced or are not as well known by consumers. In order to protect the Company’s 
existing market share or capture additional market share from its competitors, the Company may need to increase its expenditures 
related to promotions and advertising or introduce and establish new products or product lines. In past periods, the Company has 
also increased sales prices on certain of its products in response to increased costs for components and raw materials. Sales price 
increases may slow sales volume growth or create declines in volume in the short term as customers adjust to sales price increases.  
In addition, a change in the strategies of the Company’s existing customers, including shelf simplification, the discontinuation 
of certain product offerings or the shift in shelf space to competitors’ products could reduce the Company’s sales and potentially 
offset sales volume increases achieved as a result of other sales growth initiatives.  If the Company is unable to increase market 
share in its existing product lines by developing product improvements, investing adequately in its existing brands,  building
usage  among  new  customers,  developing,  acquiring  or  successfully  launching  new  products  or  product  line  extensions,  or 
successfully penetrating new and developing markets globally, the Company may not achieve its sales volume growth objectives.

Government laws and regulations, including environmental laws and regulations, could result in material costs or otherwise 
adversely affect the Company’s financial condition and results of operations.

The  manufacturing,  chemical  composition,  packaging,  storage,  distribution  and  labeling  of  the  Company’s  products  and  the 
manner in which the Company’s business operations are conducted must comply with an extensive array of federal, state and 
foreign laws and regulations. If the Company is not successful in complying with the requirements of all such regulations, it
could be fined or other actions could be taken against the Company by the applicable governing body, including the possibility 
of a required product recall. Any such regulatory action could adversely affect the Company’s financial condition and results of 
operations. It is also possible that governments and regulatory agencies will increase regulation, including the adoption of further 
regulations  relating  to  the  transportation,  storage  or  use  of  certain  chemicals,  to  enhance  homeland  security  or  protect  the 
environment and such increased regulation could negatively impact the Company’s ability to obtain raw materials, components 
and/or finished goods or could result in increased costs. In the event that such regulations result in increased product costs, the 
Company may not be in a position to raise selling prices, and therefore an increase in costs could have a material adverse effect 
on the Company’s business, financial condition and results of operations.

Some of the Company’s products have chemical compositions that are controlled by various state, federal and international laws 
and regulations, such as regulations issued by the California Air Resources Board relating to permitted levels of volatile organic 
compounds.  The  Company  is  required  to  comply  with  these  laws  and  regulations  and  it  seeks  to  anticipate  regulatory 
developments that could impact the Company’s ability to continue to produce and market its products. The Company invests in 
research  and  development  to  maintain  product  formulations  that  comply  with  such  laws  and  regulations.  There  can  be  no 
assurance that the Company will not be required to alter the chemical composition of one or more of the Company’s products in
a way that will have an adverse effect upon the product’s efficacy or marketability. A delay or other inability of the Company to 
complete  product  research  and  development  and  successfully  reformulate  its  products  in  response  to  any  such  regulatory 
requirements could have a material adverse effect on the Company’s business, financial condition and results of operations.

The  Company  is  subject  to  an  SEC  rule  mandated  by  Section  1502  of  the  Dodd-Frank  Wall  Street  Reform  and  Consumer 
Protection Act that requires  management to conduct annual due diligence to determine  whether certain  minerals and  metals, 
known as “conflict minerals”, are contained in the Company’s products and, if so, whether they originate from the Democratic 
Republic  of  Congo  (“DRC”)  or  adjoining  countries.  Although  the  Company’s  current  products  do  not  contain  such  conflict 
minerals and the Company has concluded this in its annual evaluations to date, the Company’s supply chain structure is complex. 
As a result, management may have difficulty determining whether these materials exist within the Company’s products in future
periods, and if the Company were to conclude that these materials exist within the Company’s products in future periods, the 
Company may have difficulty verifying the origin of such materials for purposes of disclosures required by the SEC rules. 

The Company is also subject to numerous environmental laws and regulations that impose various environmental controls on its 
business operations, including, among other things, the discharge of pollutants into the air and water, the handling, use, treatment, 
storage and clean-up of solid and hazardous wastes and the investigation and remediation of soil and groundwater affected by 
hazardous substances. Such laws and regulations may otherwise relate to various health and safety matters that impose burdens
upon the Company’s operations. These laws and regulations also impose strict, retroactive and joint and several liability for the 

8

costs of, and damages resulting from, cleaning up current sites, past spills, disposals and other releases of hazardous substances. 
The Company believes that its expenditures related to environmental matters have not had, and are not currently expected to 
have, a material adverse effect on its financial condition, results of operations or cash flows. However, the environmental laws 
under which the Company operates are complicated, often become increasingly more stringent and may be applied retroactively. 
Accordingly, there can be no assurance that the Company will not be required to incur additional expenditures to remain in or to 
achieve  compliance  with  environmental  laws  in  the  future  or  that  any  such  additional  expenditures  will  not  have  a  material 
adverse effect on the Company’s business, financial condition or results of operations.

Additional laws and regulations require that the Company carefully manage its supply chain for the production, distribution and 
sale of goods.  For instance, regulations under the California Transparency in Supply Chains Act and the U.K. Modern Slavery 
Act  require  attention  to  the  employment  practices  of  our  suppliers.    Various  regulations  affect  the  packaging,  labelling  and 
shipment of our products, including the Globally Harmonized System of Classification and Labelling of Chemicals which is 
applicable in many countries worldwide, and regulations issued by the U.S. Consumer Product Safety Commission, the U.S. 
Environmental Protection Agency, the U.S. Federal Trade Commission, and similar foreign jurisdiction regulatory agencies.  Our
failure to comply with any of these regulations or our inability to adequately predict the manner in which these regulations are 
interpreted and applied to our business by the applicable enforcement agencies could have a materially adverse effect on our 
financial condition and results of operations.

Failure to maximize or to successfully assert the Company’s intellectual property rights or infringement by the Company on 
the  intellectual  property  rights  of  others  could  impact  its  competitiveness  or  otherwise  adversely  affect  the  Company’s 
financial condition and results of operations. 

The Company relies on trademark, trade secret protection, patent and copyright laws to protect its intellectual property rights. 
Although  the  Company  maintains  a  global  enforcement  program  to  protect  its  intellectual  property  rights,  there  can  be  no 
assurance  that  these  intellectual  property  rights  will  be  maximized  or  that  they  can  be  successfully  asserted.    Trade  secret 
protection, particularly for the Company’s most valuable product formulation for the WD-40 multi-use product, requires specific 
agreements, policies and procedures to assure the secrecy of information classified as a trade secret.  If such agreements, policies 
and procedures are not effective to maintain the secrecy of the Company’s trade secrets, the loss of trade secret protection could 
have an adverse effect on the Company’s financial condition. There is a risk that the Company will not be able to obtain and 
perfect its own intellectual property rights or, where appropriate, license intellectual property rights necessary to support new 
product  introductions  or  acquired  product  lines.  The  Company  cannot  be  certain  that  these  rights,  if  obtained,  will  not  be 
invalidated, circumvented or challenged in the future, and the Company could incur significant costs in connection with legal
actions to defend its intellectual property rights. In addition, even if such rights are obtained in the U.S., it may be that the laws 
of some of the other countries in which the Company’s products are or may be sold do not protect intellectual property rights to 
the same extent as the laws of the United States, or they may be difficult to enforce. If other companies infringe the Company’s 
intellectual property rights or take part in counterfeiting activities, they may dilute the value of the Company’s brands in the 
marketplace, which could diminish the value that consumers associate with the Company’s brands and harm its sales. The failure
of the Company to protect or successfully assert its intellectual property rights or to protect its other proprietary information 
could make the Company less competitive and this could have a material adverse effect on its business, financial condition and
results of operations.

If the Company is found to have violated the trademark, copyright, patent or other intellectual property rights of others, such a 
finding  could  result  in  the  need  to  cease  the  use  of  a  trademark,  trade  secret,  copyrighted  work  or  patented  invention  in  the
Company’s business and an obligation to pay a substantial amount for past infringement. It could also be necessary to pay a 
substantial amount in the future if the holders of such rights are willing to permit the Company to continue to use the intellectual 
property rights. Either having to cease use or pay such amounts could make the Company less competitive and could have a 
material adverse impact on its business, financial condition and results of operations.

Malfunctions of the critical information systems that the Company uses for the daily operations of its business, cyberattacks
and privacy breaches could adversely affect the Company’s ability to conduct business. 

To conduct its business, the Company relies extensively on information technology systems, networks and services, some of 
which are managed, hosted and provided by third-party service providers. System failure, malfunction or loss of data which is 
housed in the Company’s critical information systems could disrupt its ability to timely and accurately process transactions and 
produce key financial reports, including information on the Company’s operating results, financial position and cash flows. In 
addition, information technology security threats and more sophisticated computer crime pose a potential risk to the security of 
the Company’s information technology systems and networks, as well as to the confidentiality, availability and integrity of the 
Company’s  data.  The  Company’s  information  systems  could  be  damaged  or  cease  to  function  properly  due  to  a  number  of 
reasons, including catastrophic events, power outages and  security breaches.  A  security  breach resulting in  the unauthorized 
release of sensitive data from the Company’s information systems could also materially increase the costs that the Company 

9

already incurs to protect against such risks. Although the Company has certain business continuity plans in place to address such 
service interruptions, there is no guarantee that these business continuity plans  will provide alternative processes in a  timely 
manner.    As  a  result,  the  Company  may  experience  interruptions  in  its  ability  to  manage  its  daily  operations  and  this  could 
adversely affect the Company’s business, financial condition and results of operations.

The information system that the U.S. office uses for its business operations is a market specific application which is not widely 
used by other companies. The company that owns and supports this application may not be able to provide the same level of 
support  as  that  of  companies  which  own  larger,  more  widely  spread  information  systems.  If  the  company  that  supports  this 
application in the U.S. were to cease its operations or were unable to provide continued support for this application, it could 
adversely affect the Company’s daily operations or its business, financial condition and results of operations.

In addition, the Company’s U.K. subsidiary has been in the process of implementing a major upgrade to its critical information 
system. The final phase of this implementation is expected to be completed in fiscal year 2017. This information system is being 
used by the U.K. subsidiary to process all of the daily transactions for the U.K. subsidiary and its branch offices located in Europe 
and to produce key financial reports for the European operations. If the U.K. subsidiary experiences difficulties in completing 
the final phase of this implementation at its various locations, the Company may experience interruptions in its ability to manage 
its daily operations and report financial results and this could adversely affect the Company’s business, financial condition and 
results of operations. 

The Company faces competition in its markets which could lead to reduced sales and profitability.

The Company encounters competition from similar and alternative products, many of which are produced and marketed by major 
national  or  multinational  companies.  In  addition,  the  Company  frequently  discovers  products  in  certain  markets  that  are 
counterfeit reproductions of the Company’s WD-40 products as well as products otherwise bearing an infringing trade dress. The 
availability of counterfeits and other infringing products, particularly in China, Russia and emerging markets, could adversely 
impact the Company’s sales and potentially damage the value and reputation of its brands. 

The  Company’s  products  generally  compete  on  the  basis  of  product  performance,  brand  recognition,  price,  quality  or  other 
benefits  to  consumers  and  meeting  end  users’  needs.  Advertising,  promotions,  merchandising  and  packaging  also  have  a 
significant  impact  on  consumer  purchasing  decisions.  A  newly  introduced  consumer product,  whether  improved  or  recently 
developed,  usually  encounters  intense  competition  requiring  substantial  expenditures  for  advertising,  sales  and  consumer 
promotion. If a product gains consumer acceptance, it normally requires continued advertising, promotional support and product 
improvements in order to maintain its relative market position.

Some of the competitors for the Company’s homecare and cleaning products are larger and have financial resources greater than
those of the Company. These competitors may be able to spend more aggressively on advertising and promotional activities, 
introduce competing products more quickly and respond more effectively to changing business and economic conditions than 
the Company. 

Competitive activity may require the Company to increase its investment in marketing or reduce its sales prices and this may 
lead to reduced profit margins,  a loss of market share or loss of distribution, each of which could have a material adverse effect 
on the Company’s business, financial condition and results of operations. There can be no assurance that the Company will be 
able to compete successfully against current and future competitors or that competitive pressures faced by the Company or the 
infringement of its products and brands will not have a material adverse effect on its business, financial condition and results of 
operations.

Dependence on key customers could adversely affect the Company’s business, financial condition and results of operations.

The Company sells its products through a network of domestic and international mass retail and consumer retailers as well as 
industrial distributors and suppliers. The retail industry has historically been the subject of consolidation, and as a result, the 
development of large chain stores has taken place. Today, the retail channel in the U.S. is comprised of several of these large 
chain stores that capture the bulk of the market share. Since many of the Company’s customers have been part of the consolidation 
in the retail industry, these limited customers account for a large percentage of the Company’s net sales. Although the Company 
expects that a significant portion of its revenues will continue to be derived from this limited number of customers, there was no 
individual customer that contributed to more than 10% of the Company’s consolidated net sales in fiscal year 2016. As a result, 
changes in the strategies of the Company’s largest customers, including shelf simplification, a reduction in the number of brands 
they carry or a shift in shelf space to “private label” or competitors’ products, may harm the Company’s sales. The loss of, or 
reduction  in,  orders  from  any  of  the  Company’s  most  significant  customers  could  have  a  material  adverse  effect  on  the 
Company’s brand values, business, financial condition and results of operations. Large customers may seek price reductions,

10

added support or promotional concessions. If the Company agrees to such customer demands and/or requests, it could negatively
impact the Company’s ability to maintain existing profit margins.

In addition, the Company’s business is based primarily upon individual sales orders, and the Company typically does not enter 
into long-term contracts with its customers. Accordingly, these customers could reduce their purchasing levels or cease buying 
products from the Company at any time and for any reason. The Company is also subject to changes in customer purchasing 
patterns or the level of promotional activities. These types of changes may result from changes in the manner in which customers 
purchase  and  manage  inventory  levels,  or  display  and  promote  products  within  their  stores.  Other  potential  factors  such  as 
customer disputes regarding shipments, fees, merchandise condition or related matters may also impact operating results. If the 
Company  ceases  doing  business  with  a  significant  customer  or  if  sales  of  its products  to  a  significant  customer  materially 
decrease, the Company’s business, financial condition and results of operations may be harmed.

The Company may not successfully develop, introduce and /or establish new products and line extensions.

The Company’s future performance and growth depend, in part, on its ability to successfully develop, introduce and/or establish 
new products as both brand extensions and/or line extensions. The Company cannot be certain that it will successfully achieve
those goals. The Company competes in several product categories where there are frequent introductions of new products and 
line extensions and such product introductions often require significant investment and support. The ability of the Company to
understand  consumer  preferences  is  key  to  maintaining  and  improving  the  competitiveness  of  its  product  offerings.  The 
development and introduction of new products, as well as the renovation of current products and product lines, require substantial 
and effective research, development and marketing expenditures, which the Company may be unable to recoup if the new or 
renovated products do not gain widespread market acceptance. There are inherent risks associated with new product development
and  marketing  efforts,  including  product  development  or  launch  delays,  product  performance  issues  during  development, 
changing regulatory frameworks that affect the new products in development and the availability of key raw materials included
in such products. These inherent risks could result in the failure of new products and product line extensions to achieve anticipated 
levels  of  market  acceptance,  additional  costs  resulting  from  failed  product  introductions  and  the  Company  not  being  first  to 
market. As the Company continues to focus on innovation and renovation of its products, the Company’s business, financial 
condition or results of operations could be adversely affected in the event that the Company is not able to effectively develop
and introduce new or renovated products and line or brand extensions.

Goodwill and intangible assets are subject to impairment risk.

In  accordance  with  the  authoritative  accounting  guidance  on  goodwill  and  intangibles,  the  Company  assesses  the  potential 
impairment  of  its  existing  goodwill  during  the  second  quarter  of  each  fiscal  year  and  otherwise  when  events  or  changes  in 
circumstances indicate that an impairment condition may exist. The Company also assesses its definite-lived intangible assets 
for potential impairment when events and circumstances indicate that the carrying amount of the asset may not be recoverable 
or its estimated remaining useful life may no longer be appropriate.  Indicators such as underperformance relative to historical 
or  projected  future  operating  results,  changes  in  the  Company’s  strategy  for  its  overall  business  or  use  of  acquired  assets, 
unexpected negative industry or economic trends, decline in the Company’s stock price for a sustained period, decreased market
capitalization relative to net book values, unanticipated technological change or competitive activities, loss of key distribution, 
change in consumer demand, loss of key personnel and acts by governments and courts may signal that an asset has become 
impaired.

The  assessment  for  possible  impairment  of  the  Company’s goodwill  and  intangible  assets  requires  management  to  make 
judgments on a number of significant estimates and assumptions, including macroeconomic conditions, overall category growth 
rates, sales growth rates, cost containment and margin expansion and expense levels for advertising and promotions and general 
overhead,  all  of  which  must  be  developed  from  a  market  participant  standpoint.  The  Company  may  be  required  to  record  a 
significant charge in its consolidated financial statements during the period in which any impairment of its goodwill or intangible 
assets is identified and this could negatively impact the Company’s financial condition and results of operations. Although the 
Company has recorded significant impairments to certain of its intangible assets in prior fiscal years, no such impairments have 
been identified or recorded to its goodwill. Changes in management estimates and assumptions as they relate to valuation of 
goodwill and intangible assets could affect the Company’s financial condition or results of operations in the future.

The  Company  may  also  divest  of  certain  of  its  assets,  businesses  or  brands  that  do  not  align  with  the  Company’s  strategic 
initiatives. Any divestiture could negatively impact the profitability of the Company as a result of losses that may result from 
such a sale, the loss of sales and operating income or a decrease in cash flows subsequent to the divestiture. The Company may
also be required to recognize impairment charges as a result of a divesture. 

11

Changes in marketing distributor relationships that are not managed successfully by the Company could result in a disruption 
in the affected markets.

The Company distributes its products throughout the world in one of two ways: the direct distribution model, in which products 
are sold directly by the Company to wholesalers and retailers in the U.S., Canada, Australia, China, the U.K. and a number of
other countries throughout Europe; and the marketing distributor model, in which products are sold to marketing distributors
who in turn sell to wholesalers and retailers. The marketing distributor model is generally used in certain countries where the 
Company does not have direct Company-owned operations. Instead, the Company partners with local companies who perform 
the sales, marketing and distribution functions. The Company invests time and resources into these relationships. Should the 
Company’s  relationship  with  a  marketing  distributor  change  or  terminate,  the  Company’s  sales  within  such  marketing 
distributor’s territory could be adversely impacted until such time as a suitable replacement could be found and the Company’s 
key marketing strategies implemented. There is a risk that changes in such marketing distributor relationships, including changes 
in key marketing distributor personnel, that are not managed successfully, could result in a disruption in the affected markets and 
that such disruption could have a material adverse effect on the Company’s business, financial condition and results of operations. 
Additionally,  in some  countries,  local  laws  may  require  substantial  payments  to  terminate  existing  marketing  distributor 
relationships,  which could also have a  material adverse effect on the  Company’s business, financial condition and results of 
operations.

Reliance  on  a limited  base  of  third-party  contract  manufacturers,  logistics  providers  and  suppliers  of  raw  materials  and 
components may  result  in  disruption  to  the  Company’s business  and  this  could  adversely  affect  the  Company’s  financial 
condition and results of operations.

The Company relies on a limited number of third-party contract manufacturers, logistics providers and suppliers, including single 
or  sole  source  suppliers  for  certain  of  its  raw  materials,  packaging,  product  components  and  other  necessary  supplies.  The 
Company does not have direct control over the management or business of these third parties, except indirectly through terms 
negotiated in service or supply contracts. Should the terms of doing business with the Company’s primary third-party contract
manufacturers, suppliers and/or logistics providers change or should the Company have a disagreement with or be unable to 
maintain  relationships  with  such  third  parties  or  should  such  third  parties  experience  financial  difficulties,  the  Company’s 
business may be disrupted.  In addition, if the Company is unable to contract with third-party manufacturers or suppliers for the 
quantity and quality levels needed for its business, the Company could experience disruptions in production and its financial
results could be adversely affected.

Product liability claims and other litigation and/or regulatory action could adversely affect the Company’s sales and operating 
results.

While the Company makes every effort to ensure that the products it develops and markets are safe for consumers, the use of the 
Company’s products may expose the Company to liability claims resulting from such use. Claims could be based on allegations 
that, among other things, the Company’s products contain contaminants, provide inadequate instructions regarding their use or 
inadequate warnings concerning their use or interactions with other substances. Product liability claims could result in negative 
publicity that could harm the Company’s sales and operating results. The Company maintains product liability insurance that it 
believes will be adequate to protect the Company from material loss attributable to such claims but the extent of such loss could 
exceed  available  limits  of  insurance  or  could  arise  out  of  circumstances  under  which  such  insurance  coverage  would  be 
unavailable. Other business activities of the Company may also expose the Company to litigation risks, including risks that may 
not be covered by insurance such as contract disputes. If successful claims are asserted by third parties against the Company for 
uninsured liabilities or liabilities in excess of applicable limits of insurance coverage, the Company’s business, financial condition 
and results of operations may be adversely affected. In addition, if one of the Company’s products was determined to be defective, 
the Company could be required to recall the product, which could result in adverse publicity, loss of revenues and significant
expenses.

Additionally, the Company’s products may be associated with competitor products or other products in the same category, which 
may be alleged to have caused harm to consumers. As a result of this association, the Company may be named in unwarranted 
legal actions. The potential costs to defend such claims may materially affect the Company’s business, financial condition and 
results of operations.

The  Company’s  operating  results  and  financial performance  may  not meet  expectations  which  could  adversely  affect  the 
Company’s stock price.

The  Company  cannot  be  sure  that  its  operating  results  and  financial  performance,  which  include  sales  growth,  net  income, 
earnings per common share, gross margin and cash flows, will meet expectations. If the Company’s assumptions and estimates 
are incorrect or do not come to fruition, or if the Company does not achieve all of its key goals or strategic initiatives, then the 

12

Company’s actual performance could vary materially from its internal expectations and those of the market. Failure to meet or
exceed these expectations could cause the market price of the Company’s stock to decline. The Company’s operating results and 
financial performance may be negatively influenced by a number of factors, many of which are discussed in this Item 1A “Risk 
Factors”. 

In addition, sales volume growth, whether due to acquisitions or internal growth, can place burdens on management resources 
and financial controls that, in turn, can have a negative impact on operating results and financial condition of the Company. To 
some  extent,  the  Company  plans  its  expense  levels  in  anticipation  of  future  revenues.  If  actual  revenues  fall  short  of  these 
expectations, operating results  may be adversely affected by reduced operating margins due to actual expense levels that are 
higher than might otherwise have been appropriate.

Resolution of income tax matters may impact the Company’s financial condition and results of operations.

Significant  judgment  is  required  in  determining  the  Company’s  effective  income  tax  rate  and  in  evaluating  tax  positions, 
particularly those related to uncertain tax positions. The Company provides for uncertain tax positions when such tax positions 
do  not  meet  the  recognition  thresholds  or  measurement  standards  prescribed  by  the  accounting  standard  for  uncertain  tax 
positions.  Changes  in  uncertain  tax  positions  or  other  adjustments  resulting  from  tax  audits  and  settlements  with  taxing 
authorities, including related interest and penalties, impact the Company’s effective tax rate. When particular tax matters arise, 
a number of years may elapse before such matters are audited and finally resolved. Favorable resolution of such matters could 
be recognized as a reduction to the Company’s effective tax rate in the year of resolution. Unfavorable resolution of any tax
matter could increase the Company’s effective tax rate. Any resolution of a tax matter may require the adjustment of tax assets 
or tax liabilities or the use of cash in the year of resolution. For additional information, refer to the information set forth in Note 
12 – Income Taxes of the consolidated financial statements, included in Item 15 of this report.

In addition, changes in tax rules may adversely affect the Company’s future financial results or the way management conducts 
its business. For example, the Company holds a significant amount of cash outside of the United States. As of August 31, 2016, 
the  Company  has  not  provided  for  U.S.  federal  and  state  income  taxes  and  foreign  withholding  taxes  on  $113.4  million  of 
undistributed earnings of certain foreign subsidiaries since these earnings are considered indefinitely reinvested outside of the 
United States. The Company’s future financial results and liquidity may be adversely affected if tax rules regarding un-repatriated 
earnings change, if management elects for any reason in the future to repatriate some or all of the foreign earnings that were 
previously  deemed  to  be  indefinitely  reinvested  outside  of  the  U.S.,  or  if  the  U.S.  international  tax  rules  change  as  part  of
comprehensive tax reform or other tax legislations. 

In  the  fourth  quarter  of  fiscal  year  2016,  the  Company  determined  that  it  would  undertake,  in  fiscal  year  2017,  a  one-time 
repatriation of $8.2 million, which represents all of the historical foreign earnings from its Australia subsidiary and 90% of the 
historical foreign earnings from its China subsidiary.  Management determined that such a foreign distribution was prudent due 
to the current favorable tax consequences of such a distribution, stemming principally from the recent significant strengthening 
of the U.S. dollar against various currencies in which the Company conducts business. The Company continues to consider the 
remaining amount of unremitted foreign earnings, primarily in the U.K. and China, to be indefinitely reinvested outside of the 
United States. See Note 12 – Income Taxes for additional information on this one-time repatriation.

The Company may not have sufficient cash to service its indebtedness or to pay cash dividends.

The Company’s debt consists of a revolving credit facility and management has used the proceeds of this revolving credit facility 
primarily for stock repurchases. In addition, the Company utilized this revolving credit facility in September 2016 to fund the 
purchase of its new headquarters office, which will house both corporate employees and employees in the Company’s Americas 
segment. In order to service such debt, the Company is required to use its income from operations to make interest and principal 
payments required by the terms of the loan agreement. In addition, the Company’s loan agreement includes covenants to maintain 
certain financial ratios and to comply with other financial terms, conditions and covenants. Also, the Company has historically 
paid out a large part of its earnings to stockholders in the form of regular quarterly cash dividends. In December 2015, the Board 
of Directors declared an 11% increase in the regular quarterly cash dividend, increasing it from $0.38 per share to $0.42 per
share.  

The  Company  may  incur  substantial  debt  in  the  future  for  acquisitions  or  other  general  business  or  business  development 
activities. In addition, the Company may continue to use available cash balances to execute share repurchases under approved 
share buy-back plans. To the extent that the Company is required to seek additional financing to support certain of these activities, 
such financing may not be available in sufficient amounts or on terms acceptable to the Company. If the Company is unable to 
obtain such financing or to service its existing or future debt with its operating income, or if available cash balances are affected 
by future business performance, liquidity, capital needs, alternative investment opportunities or debt covenants, the Company
could be required to reduce, suspend or eliminate its dividend payments to its stockholders.

13

The Company’s business development activities may not be successful.

The Company seeks to increase growth through business development activities such as acquisitions, joint ventures, licensing 
and/or other strategic partnerships in the U.S. and internationally. However, if the Company is not able to identify, acquire and 
successfully integrate acquired products or companies or successfully manage joint ventures or other strategic partnerships, the 
Company  may  not  be  able  to  maximize  these  opportunities.  The  failure  to  properly  manage  business  development  activities 
because of difficulties in the assimilation of operations and products, the diversion of management’s attention from other business 
concerns, the loss of key employees or other factors could materially adversely affect the Company’s business, financial condition 
and results of operations. In  addition, there can be no assurance that the Company’s business development activities  will be 
profitable at their inception or that they will achieve sales levels and profitability that justify the investments made.

Future  acquisitions,  joint  ventures  or  strategic  partnerships  could  also  result  in  the  incurrence  of  debt,  potentially  dilutive 
issuances  of  equity  securities,  contingent  liabilities,  amortization  expenses  related  to  certain  intangible  assets,  unanticipated 
regulatory  complications  and/or  increased  operating  expenses,  all  of  which  could  adversely  affect  the  Company’s  results  of 
operations and financial condition. In addition, to the extent that the economic benefits associated with any of the Company’s 
business  development  activities  diminish  in  the  future,  the  Company  may  be  required  to  record  impairments  to  goodwill, 
intangible  assets  or  other  assets  associated  with  such  activities,  which  could  also  adversely  affect  the  Company’s  business, 
financial condition and results of operations.

Item 1B.  Unresolved Staff Comments

None.

Item 2.  Properties

Americas

The Company owns and occupies an office and plant facility, consisting of office, plant and storage space, at 1061 Cudahy Place, 
San  Diego,  California  92110.  The  Company  also  leases  additional  office  and  storage  space  in  San  Diego.  In  addition,  the 
Company purchased a new building located at 9715 Businesspark Avenue, San Diego, California 92131 in September 2016,
which the Company intends to use to house the corporate employees and employees in the Company’s Americas segment who 
are currently located at the owned and leased offices in San Diego. The Company leases a regional sales office in Miami, Florida, 
a research and development office in Summit, New Jersey and office space in Toronto, Ontario, Canada. 

EMEA

The Company owns and occupies an office and plant facility, consisting of office, plant and storage space, in Milton Keynes, 
United Kingdom. In addition, the Company also leases another office in United Kingdom and space for its branch offices in 
Germany, France, Italy, Spain, Portugal and the Netherlands.

Asia-Pacific

The Company leases office space in Epping, New South Wales, Australia; Shanghai, China; and Kuala Lumpur, Malaysia.

Item 3.  Legal Proceedings

The information required by this item is incorporated by reference to the information set forth in Item 15 of Part IV, “Exhibits, 
Financial Statement Schedules” Note 11 — Commitments and Contingencies, in the accompanying notes to the consolidated 
financial statements included in this report.

Item 4.  Mine Safety Disclosures

Not applicable.

14

Executive Officers of the Registrant

The following table sets forth the names, ages, fiscal year elected to current position and current titles of the executive officers 
of the Company as of August 31, 2016:

Name, Age and Year Elected to Current Position
Garry O. Ridge
Jay W. Rembolt
Stanley A. Sewitch
Richard T. Clampitt
Michael L. Freeman
Geoffrey J. Holdsworth
William B. Noble

60
65
63
61
63
54
58

1997
2008
2012
2014
2002
1997
1996

Title
President and Chief Executive Officer
Vice President, Finance, Treasurer and Chief Financial Officer 
Vice President, Global Organization Development 
Vice President, General Counsel and Corporate Secretary 
Division President, The Americas
Managing Director, Asia-Pacific
Managing Director, EMEA

Mr.  Ridge  joined  the  Company’s  Australian  subsidiary,  WD-40  Company  (Australia)  Pty.  Limited,  in  1987  as  Managing 
Director. He held several senior management positions prior to his election as Chief Executive Officer in 1997.

Mr. Rembolt joined the Company in 1997 as Manager of Financial Services. He was promoted to Controller in 1999 and to Vice 
President, Finance/Controller in 2001. He was then named Vice President, Finance and Chief Financial Officer in 2008.

Mr. Sewitch joined the Company in 2012 as Vice President, Global Organization Development. Prior to joining the Company, 
Mr. Sewitch was a founder of four businesses, including a human resources and organizational consulting firm (HRG Inc.) which 
he led from 1989 until joining the Company.

Mr.  Clampitt  joined  the  Company  in  2014  as  Vice  President,  General  Counsel  and  Corporate  Secretary.    He  was  named  as 
Corporate Secretary on October 15, 2013.  He has been licensed to practice law in the State of California since 1981.  Prior to 
joining the Company, Mr. Clampitt served as a partner at Gordon & Rees LLP from 2002 through 2013.

Mr. Freeman joined the Company in 1990 as Director of Marketing and was promoted to Director of Operations in 1994. He 
became Vice President, Administration and Chief Information Officer in 1996, and was named Senior Vice President, Operations 
in 2001 and Division President, The Americas, in 2002.

Mr.  Holdsworth  joined  the  Company’s  Australia  subsidiary,  WD-40  Company  (Australia)  Pty.  Limited,  in  1996  as  General 
Manager and was promoted to his current position of Managing Director, Asia-Pacific and as a Director of WD-40 Company 
(Australia) Pty. Limited in 1997. 

Mr.  Noble  joined  the  Company’s  Australia  subsidiary,  WD-40  Company  (Australia)  Pty.  Limited,  in  1993  as  International 
Marketing Manager for the Asia Region. He was then promoted to his current position of Managing Director, EMEA and as a 
Director of the Company’s U.K. subsidiary, WD-40 Company Limited, in 1996.

All executive officers hold office at the discretion of the Board of Directors.

15

PART II

Item 5. Market For Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

Market Information

The Company’s common stock is traded on the NASDAQ Global Select Market. The following table sets forth the high and low 
sales prices per share of the Company’s common stock for each of the quarterly periods indicated as reported by the NASDAQ 
Global Select Market.

First Quarter
Second Quarter
Third Quarter
Fourth Quarter

High
101.00
109.37
111.99
125.00

$
$
$
$

Fiscal Year 2016

Low

81.68
94.00
99.32
109.58

$
$
$
$

Fiscal Year 2015

Dividend

High

Low

Dividend

$
$
$
$

0.38
0.42
0.42
0.42

$
$
$
$

78.14
87.09
89.49
91.78

$
$
$
$

65.19
75.30
80.15
80.86

$
$
$
$

0.34
0.38
0.38
0.38

On October 19, 2016, the last reported sales price of the Company’s common stock on the NASDAQ Global Select Market was
$106.42 per share, and there were 14,175,738 shares of common stock outstanding held by approximately 718 holders of record.

Dividends

The  Company  has  historically  paid  regular  quarterly  cash  dividends  on  its  common  stock.  In  December  2015,  the  Board  of 
Directors declared an 11% increase in the regular quarterly cash dividend, increasing it from $0.38 per share to $0.42 per share.  
On October 11, 2016, the Company’s Board of Directors declared a cash dividend of $0.42 per share payable on October 31,
2016 to shareholders of record on October 21, 2016.

The Board of Directors of the Company presently intends to continue the payment of regular quarterly cash dividends on the 
Company’s common stock. The Company’s ability to pay dividends could be affected by future business performance, liquidity, 
capital needs, alternative investment opportunities and debt covenants.

Purchases of Equity Securities By the Issuer and Affiliated Purchasers

On  October  14,  2014,  the  Company’s Board  of  Directors  approved  a share  buy-back  plan.  Under  the  plan,  which  became 
effective at the beginning of the third quarter of fiscal year 2015, once the Company’s previous $60.0 million plan was exhausted, 
the Company was authorized to acquire up to $75.0 million of its outstanding shares through August 31, 2016. The timing and 
amount of repurchases were based on terms and conditions as may be acceptable to the Company’s Chief Executive Officer and 
Chief Financial Officer and in compliance with all laws and regulations applicable thereto. During the period from March 1, 
2015 through August 31, 2016, the Company repurchased 503,127 shares at a total cost of $47.8 million under this $75.0 million 
plan.

On  June  21,  2016,  the  Company’s  Board  of  Directors  approved  a  new  share  buy-back  plan.  Under  the  plan,  which  became
effective on September 1, 2016 and will remain in effect through August 31, 2018, the Company is authorized to acquire up to 
$75.0 million of its outstanding shares on terms and conditions as may be acceptable to the Company’s Chief Executive Officer
and Chief Financial Officer and in compliance with all laws and regulations applicable thereto.

16

The following table provides information with respect to all purchases made by the Company during the three months ended 
August 31, 2016. All purchases listed below were made in the open market at prevailing market prices. Purchase transactions 
between June 1, 2016 and July 7, 2016 and between August 17, 2016 and August 26, 2016 were executed pursuant to trading 
plans adopted by the Company pursuant to Rule 10b5-1 under the Securities Exchange Act of 1934, as amended.

Total
Number of
Shares
Purchased

Average
Price Paid
Per Share

Total Number
of Shares
Purchased as Part
of Publicly
Announced Plans
or Programs

Maximum
Dollar Value of
Shares that May
Yet Be Purchased
Under the Plans
or Programs

25,838
9,200
29,602
64,640

$
$
$
$

113.24
116.18
116.32
115.07

25,838
9,200
29,602
64,640

$
$
$

31,674,365
30,605,297
-

(1)

Period
June 1 - June 30
July 1 - July 31
August 1 - August 31

Total

(1) On August 31, 2016, the previous share buy-back plan which was approved on October 14, 2014 expired with less than the entire $75.0 million of 
authorized treasury share purchases having been executed. As a result, no remaining amount of shares may yet be purchased under this plan. The 
new June 21, 2016 approved $75.0 million share buy-back plan became effective beginning September 1, 2016.

Item 6.  Selected Financial Data

The following data has been derived from the Company’s audited consolidated financial statements. The data should be read in 
conjunction  with such consolidated financial statements and other financial information  included elsewhere in this report (in
thousands, except per share amounts):

Net sales
Cost of products sold

Gross profit
Operating expenses

Income from operations

Interest and other income (expense), net

Income before income taxes

Provision for income taxes

Net income

Earnings per common share:

Basic
Diluted

Dividends per share
Weighted-average shares outstanding -

diluted
Total assets

2016
$ 380,670
166,301
214,369
143,021
71,348
1,441
72,789
20,161
52,628

$

As of and for the Fiscal Year Ended August 31,

2015
$ 378,150
177,972
200,178
134,788
65,390
(2,280)
63,110
18,303
44,807

$

2014
$ 382,997
184,144
198,853
135,116
63,737
(778)
62,959
19,213
43,746

$

2013
$ 368,548
179,385
189,163
132,526
56,637
230
56,867
17,054
39,813

$

2012
$ 342,784
174,302
168,482
116,753
51,729
(816)
50,913
15,428
35,485

$

$
$
$

3.65
3.64
1.64

$
$
$

3.05
3.04
1.48

$
$
$

2.89
2.87
1.33

$
$
$

2.55
2.54
1.22

$
$
$

2.22
2.20
1.14

14,379
$ 339,668

14,649
$ 339,257

15,148
$ 347,680

15,619
$ 323,064

16,046
$ 300,870

Long-term obligations (1)

$ 140,579

$ 133,427

$

26,354

$

25,912

$

25,963

(1) Long-term obligations include long-term debt, deferred tax liabilities, net and other long-term liabilities.

17

Item 7.   Management’s Discussion and Analysis of Financial Condition and Results of Operations

Management’s Discussion and Analysis of Financial Condition and Results of Operations (“MD&A”) is designed to provide the 
reader of the Company’s financial statements with a narrative from the perspective of management on the Company’s financial 
condition,  results  of  operations,  liquidity  and  certain  other  factors  that  may  affect  future  results.  This  MD&A  includes  the 
following  sections:  Overview,  Highlights,  Results  of  Operations,  Performance  Measures  and  Non-GAAP  Reconciliations, 
Liquidity and Capital Resources, Critical Accounting Policies, Recently Issued Accounting Standards and Related Parties. The 
MD&A is provided as a supplement to, and should be read in conjunction with, the Company’s audited consolidated financial 
statements and the related notes included in Item 15 of this report.

In order to show the impact of changes in foreign currency exchange rates on our results of operations, we have included constant 
currency disclosures,  where necessary, in the Overview and Results of  Operations  sections  which  follow. Constant currency 
disclosures  represent  the  translation  of  our  current  fiscal  year  revenues  and  expenses  from  the  functional  currencies  of  our 
subsidiaries to U.S. dollars using the exchange rates in effect for the corresponding period of the prior fiscal year. We use results 
on  a  constant  currency  basis  as  one  of  the  measures  to  understand  our  operating  results  and  evaluate  our  performance  in 
comparison to prior periods. Results on a constant currency basis are not in accordance with accounting principles generally 
accepted in the United States of America (“non-GAAP”) and should be considered in addition to, not as a substitute for, results 
prepared in accordance with GAAP.

18

Overview

The Company

WD-40 Company (“the Company”), based in San Diego, California, is a global marketing organization dedicated to creating 
positive lasting memories by developing and selling products which solve problems in workshops, factories and homes around 
the  world. We  market  our  maintenance  products  and  our  homecare  and cleaning  products  under  the  following  well-known 
brands:  WD-40®,  3-IN-ONE®,  GT85®, X-14®,  2000  Flushes®,  Carpet  Fresh®,  no  vac®,  Spot  Shot®,  1001®,  Lava®  and 
Solvol®.  Currently  included  in  the  WD-40  brand  are  the  WD-40  multi-use  product  and  the  WD-40  Specialist® and  WD-
40 BIKE® product lines.

Our  brands  are  sold  in  various  locations  around  the  world.  Maintenance  products  are  sold  worldwide  in  markets  throughout 
North, Central and South America, Asia, Australia, Europe, the Middle East and Africa. Homecare and cleaning products are 
sold primarily in North America, the United Kingdom (“U.K.”) and Australia. We sell our products primarily through mass retail 
and  home  center  stores,  warehouse  club  stores,  grocery  stores,  hardware  stores,  automotive  parts  outlets,  sport  retailers, 
independent bike dealers, online retailers and industrial distributors and suppliers.

Highlights

The following summarizes the financial and operational highlights for our business during the fiscal year ended August 31, 2016:

(cid:120)

(cid:120)

Consolidated net sales increased $2.5 million, or 1%, for fiscal year 2016 compared to the prior fiscal year. Changes 
in foreign currency exchange rates had an unfavorable impact of $15.2 million on consolidated net sales for fiscal year 
2016. Thus, on a constant currency basis, net sales would have increased by $17.7 million, or 5%,  for fiscal year 2016
compared to the prior fiscal year. Of the $15.2 million unfavorable impact from changes in foreign currency exchange 
rates, $11.3 million came from our EMEA segment, which accounted for 36% of our consolidated sales for the fiscal 
year ended August 31, 2016.

Consolidated net sales for the WD-40 Specialist product line were $21.5 million which is a 14% increase for fiscal year 
2016 compared to the prior fiscal year. Although the WD-40 Specialist product line is expected to provide the Company 
with long-term growth opportunities, we will see some volatility in sales levels from period to period due to the timing 
of promotional programs, the building of distribution, and various other factors that come with building a new product 
line.

(cid:120) Gross profit as a percentage of net sales increased to 56.3% for fiscal year 2016 compared to 52.9% for the prior fiscal 

year.

(cid:120)

Consolidated net income increased $7.8 million, or 17%, for fiscal year 2016 compared to the prior fiscal year. Changes 
in foreign currency exchange rates had an unfavorable impact of $2.8 million on consolidated net income for fiscal 
year 2016. Thus, on a constant currency basis, net income would have increased by $10.6 million, or 24%, for fiscal 
year 2016 compared to the prior fiscal year.

(cid:120) Diluted earnings per common share for fiscal year 2016 were $3.64 versus $3.04 in the prior fiscal year. 

(cid:120)

Share repurchases continued to be executed under our $75.0 million share buy-back plan, which was approved by the 
Company’s  Board  of  Directors  in  October  2014 and which  expired  on  August  31,  2016. During  the  period  from 
September 1, 2015 through August 31, 2016, the Company repurchased 317,084 shares at an average price of $101.31
per share, for a total cost of $32.1 million.

Our strategic initiatives and the areas where we will continue to focus our time, talent and resources in future periods include: (i) 
maximizing WD-40 multi-use product sales through geographic expansion and increased market penetration; (ii) leveraging the 
WD-40 brand by growing the WD-40 Specialist product line; (iii) leveraging the strengths of the Company through broadened 
product and revenue base; (iv) attracting, developing and retaining talented people; and (v) operating with excellence.

19

Results of Operations

Fiscal Year Ended August 31, 2016 Compared to Fiscal Year Ended August 31, 2015

Operating Items

The following table summarizes operating data for our consolidated operations (in thousands, except percentages and per share
amounts):

Fiscal Year Ended August 31,

Change from
Prior Year

2016

2015

Dollars

Percent

$

$
$
$

339,974
40,696
380,670
166,301
214,369
143,021
71,348
52,628
3.64

$

$
$
$

333,306
44,844
378,150
177,972
200,178
134,788
65,390
44,807
3.04

$

$
$
$

6,668
(4,148)
2,520
(11,671)
14,191
8,233
5,958
7,821
0.60

2%
(9)%
1%
(7)%
7%
6%
9%
17%
20%

Net sales:

Maintenance products
Homecare and cleaning products

Total net sales
Cost of products sold

Gross profit
Operating expenses

Income from operations

Net income
Earnings per common share - diluted

Net Sales by Segment

The following table summarizes net sales by segment (in thousands, except percentages): 

Fiscal Year Ended August 31,

Change from
Prior Year

2016

191,397

135,235

54,038
380,670

$

$

2015

Dollars

Percent

$

$

187,344

136,847

53,959
378,150

$

$

4,053

(1,612)

79
2,520

2%

(1)%

-
1%

Americas

EMEA

Asia-Pacific

Total

Americas

The following table summarizes net sales by product line for the Americas segment (in thousands, except percentages):

Fiscal Year Ended August 31,

Maintenance products
Homecare and cleaning products

Total

% of consolidated net sales

$

$

2016
163,655
27,742
191,397
50%

$

$

2015
156,937
30,407
187,344
50%

Change from
Prior Year

Dollars

Percent

$

$

6,718
(2,665)
4,053

4%
(9)%
2%

Sales in the Americas segment, which includes the U.S., Canada and Latin America, increased to $191.4 million, up $4.1 million, 
or 2%, for the fiscal year ended August 31, 2016 compared to the prior fiscal year. Changes in foreign currency exchange rates 
in Canada had an unfavorable impact on sales for the Americas segment from period to period. Sales for the fiscal year ended 

20

August 31, 2016 translated at the exchange rates in effect for the prior fiscal year would have been $192.5 million in the Americas 
segment. Thus, on a constant currency basis, sales would have increased by $5.2 million, or 3%, from period to period.

Sales of maintenance products in the Americas segment increased $6.7 million, or 4%, for the fiscal year ended August 31, 2016
compared to the prior fiscal year. This sales increase was mainly driven by higher sales of maintenance products in the U.S. and 
Latin America, which increased 6% and 3%, respectively, from period to period. The sales increase in the U.S. was primarily 
due to a higher level of promotional activities for all maintenance products and the added distribution of our new WD-40 EZ 
Reach Flexible  Straw product.  The  sales  increase  in  Latin  America  was primarily  due  to  the  success  of  certain  promotional 
programs which were conducted in the second quarter of fiscal year 2016, primarily those in Mexico and Chile, as well as the 
continued growth of the WD-40 multi-use product throughout the Latin America region. The sales increases in the U.S. and Latin 
America were partially offset by a sales decrease in Canada of 14%, from period to period. This decrease was primarily due to
lower  sales  associated  with  promotional  programs,  most  of  which  was  driven  by  unstable  market  and  economic  conditions, 
particularly in the industrial channel in Western Canada as a result of reduced activity in the oil industry. In addition, sales in 
Canada  were  negatively  impacted  by  unfavorable  changes  in  foreign  currency exchange  rates  form  period  to  period. Also 
contributing  to  the  overall  sales  increase  of  maintenance  products  in  the  Americas  segment  was  higher  sales  of  the  WD-40
Specialist product line, which were up $1.1 million, or 10%, from period to period due to new distribution, particularly of certain 
new products within this product line during the fourth quarter of fiscal year 2016.

Sales of homecare and cleaning products in the Americas segment decreased $2.6 million, or 9%, for the fiscal year ended August 
31, 2016 compared to the prior fiscal year. This sales decrease was driven primarily by a decrease in sales of Spot Shot carpet 
stain  remover  and  2000  Flushes  automatic  toilet  bowl  cleaners,  most  of  which  is  related  to  the  U.S.,  of  13%  and  7%, 
respectively. While each of our homecare and cleaning products continue to generate positive cash flows, we have continued to 
experience  decreased  or  flat  sales  for  many  of  these  products  primarily  due  to  lost  distribution,  reduced  product  offerings, 
competition,  category  declines  and  the  volatility  of  orders  from  and  promotional  programs  with  certain  of  our  customers, 
particularly  those  in  the  warehouse  club  and  mass  retail  channels.  At  August  31,  2016,  the  carrying  value  of  definite-lived 
intangible assets associated with the Company’s trade names for the homecare and cleaning products was $16.8 million, of which 
$9.3 million and $4.3 million were associated with the Spot Shot and 2000 Flushes trade names, respectively.

For the Americas segment, 83% of sales came from the U.S., and 17% of sales came from Canada and Latin America combined 
for the fiscal year ended August 31, 2016 compared to the prior fiscal year when 82% of sales came from the U.S., and 18% 
of sales came from Canada and Latin America combined.

EMEA

The following table summarizes net sales by product line for the EMEA segment (in thousands, except percentages):

Fiscal Year Ended August 31,

Maintenance products
Homecare and cleaning products

Total (1)

% of consolidated net sales

$

$

2016
129,217
6,018
135,235
36%

$

$

2015
129,730
7,117
136,847
36%

Change from
Prior Year

Dollars

Percent

$

$

(513)
(1,099)
(1,612)

-
(15)%
(1)%

(1) While the Company’s reporting currency is U.S. Dollar, the functional currency of our U.K. subsidiary, the entity in which the EMEA results are 
generated, is Pound Sterling. Although the functional currency of this subsidiary is Pound Sterling, approximately 45% of its sales are generated in 
Euro and 25% are generated in U.S. Dollar. As a result, the Pound Sterling sales and earnings for the EMEA segment can be negatively or positively 
impacted from period to period upon translation from these currencies depending on whether the Euro and U.S. Dollar are weakening or strengthening 
against the Pound Sterling.

Sales in the EMEA segment, which includes Europe, the Middle East, Africa and India, decreased to $135.2 million, down $1.6
million, or 1%, for the fiscal year ended August 31, 2016 compared to the prior fiscal year. Changes in foreign currency exchange 
rates had an unfavorable impact on sales for the EMEA segment from period to period. Sales for the fiscal year ended August 
31, 2016 translated at the exchange rates in effect for the prior fiscal year would have been $146.5 million in the EMEA segment. 
Thus, on a constant currency basis, sales would have increased by $9.7 million, or 7%, for the fiscal year ended August 31, 2016 
compared to the prior fiscal year.

21

The countries in EMEA where we sell through a direct sales force include the U.K., Italy, France, Iberia (which includes Spain 
and  Portugal)  and  the  Germanics  sales  region  (which  includes  Germany,  Austria,  Denmark,  Switzerland,  Belgium  and  the 
Netherlands).  Overall,  sales  from  direct  markets  increased  $1.2  million,  or  1%,  for  the  fiscal  year  ended  August  31,  2016 
compared to the prior fiscal year. Changes in foreign currency exchange rates had an unfavorable impact on sales in the direct
markets in EMEA from period to period.  On a constant currency basis, sales in the direct markets would have increased by 10% 
from fiscal year 2016 compared to the prior fiscal year. 

We experienced sales increases throughout most of the EMEA direct markets for the fiscal year ended August 31, 2016 compared 
to the prior fiscal year, with percentage increases in sales as follows: the Germanics region, 10%; Italy, 9%; and France, 1%.
Sales increases in these direct markets were primarily due to increased sales of the WD-40 multi-use product, particularly in the 
Germanics region. Sales in the Germanics increased from period to period due to a change in the distribution model for the do-
it-yourself  (DIY)  channel  that  we  made for  this  region in  fiscal  year  2015.  In  the  third  quarter  of  fiscal  year  2015,  we 
shifted away from a distribution model for this channel where we sold product through a large wholesale customer who then 
supplied various retail customers to one where we sell direct to these retail customers. Due to the successful build of our direct 
customer base in this new model in fiscal year 2016, sales in this region were positively impacted from period to period. The 
increased sales in these regions were partially offset by sales decreases in the U.K. and Iberia of 6% and 1%, respectively. Sales 
in the U.K. decreased from period to period primarily due to decreased distribution of our 1001 brand in the retail channel from
period to period. Sales generated in Euro in the direct markets also resulted in slightly higher Pound Sterling sales in fiscal year 
2016 due the strengthening of the Euro against the Pound Sterling from period to period. The average exchange rate for the Euro 
against the Pound Sterling increased from 0.7497 to 0.7637, or 2%. Also contributing to the overall sales increase in the direct 
markets were increased sales of the WD-40 Specialist product line of $1.9 million, or 45%, from period to period due to expanded 
distribution.  Sales  from  direct  markets  accounted  for  66%  of  the  EMEA  segment’s  sales  for  fiscal  year  ended  August  31, 
2016 compared to 63% of the EMEA segment’s sales for the prior fiscal year.

The regions in the EMEA segment where we sell through local distributors include the Middle East, Africa, India, Eastern and 
Northern  Europe.  Sales  in  the  distributor  markets  decreased  $2.8  million,  or  6%,  for  the  fiscal  year  ended  August  31,  2016 
compared  to  the  prior  fiscal  year  primarily due  to  an 11%  decrease in  sales  in  Russia  as  a  result  of the  unstable  market 
conditions in Eastern Europe which started in the third quarter of our fiscal year 2015. Although the market conditions in Russia 
have begun to stabilize, our sales have not returned to the levels that we experienced prior to the third quarter of fiscal year 2015.  
Sales were also negatively impacted in fiscal year 2016 by continued political and economic instability in other countries in the 
distributor  markets.  Since a high percentage of sales in the distributor markets in the EMEA segment are generated in U.S. 
Dollars,  there  were  insignificant  impacts  due  to  changes  in  the  foreign  currency  exchange  rates  from  period  to  period.  The 
distributor markets accounted for 34% of the EMEA segment’s total sales for the fiscal year ended August 31, 2016, compared
to 37% for the prior fiscal year.

Asia-Pacific

The following table summarizes net sales by product line for the Asia-Pacific segment (in thousands, except percentages):

Fiscal Year Ended August 31,

Change from
Prior Year

Maintenance products
Homecare and cleaning products

Total

% of consolidated net sales

2016

2015

Dollars

Percent

$

$

47,102
6,936
54,038
14%

$

$

46,639
7,320
53,959
14%

$

$

463
(384)
79

1%
(5)%
-

Sales in the Asia-Pacific segment, which includes Australia, China and other countries in the Asia region remained constant at
$54.0 million for each of the fiscal years ended August 31, 2016 and 2015. Changes in foreign currency exchange rates had an 
unfavorable impact on sales for the Asia Pacific segment from period to period. Sales for the fiscal year ended August 31, 2016 
translated at the exchange rates in effect for the prior fiscal year would have been $56.8 million in the Asia-Pacific segment. 
Thus, on a constant currency basis, sales would have increased by $2.8 million, or 5%, for the fiscal year ended August 31, 2016 
compared to the prior fiscal year.

Sales in Asia, which represented 69% of the total sales in the Asia-Pacific segment, increased $0.8 million, or 2%, for the fiscal 
year ended August 31, 2016 compared to the prior fiscal year. Sales in the Asia distributor markets increased $0.7 million, or
3%,  from  period  to  period,  primarily  attributable  to  increased  distribution  resulting  from the success  of  certain  significant 
promotional programs for the WD-40 multi-use product in the Asian distributor markets, particularly those in Vietnam, Sri Lanka, 
22

and Thailand. Although sales in China remained relatively constant at $13.3 million and $13.2 million for the fiscal years ended 
August 31, 2016 and 2015, respectively, changes in foreign currency exchange rates had an unfavorable impact on sales in China.
On a constant currency basis, sales would have increased by 7% from period to period primarily due to increased distribution, 
particularly in Southern China.

Sales in Australia decreased by $0.8 million, or 4%, for the fiscal year ended August 31, 2016 compared to the prior fiscal year. 
Changes in foreign currency exchange rates had an unfavorable impact on Australia sales. On a constant currency basis, sales 
would have increased by 7% for the fiscal year ended August 31, 2016 compared to the prior fiscal year primarily due to increased 
distribution and higher sales  levels resulting  from successful promotional programs as  well as continued growth of  our base 
business.

Gross Profit 

Gross profit increased to $214.4 million for the fiscal year ended August 31, 2016 compared to $200.2 million for the prior fiscal 
year. As a percentage of net sales, gross profit increased to 56.3% for the fiscal year ended August 31, 2016 compared to 52.9%
for the prior fiscal year.

Gross margin was positively impacted by 2.4 percentage points from period to period due to favorable net changes in the costs 
of petroleum-based specialty chemicals and aerosol cans in all three segments. There is often a delay of one quarter or more 
before changes in raw material costs impact cost of products sold due to production and inventory life cycles. The average cost 
of crude oil which flowed through our cost of goods sold was significantly lower in fiscal year 2016 as compared to the prior 
fiscal year, thus resulting in positive impacts to our gross margin from period to period. Due to the volatility of the price of crude 
oil,  it  is  uncertain  whether  we  will  realize  the  same  level  of  benefit  in  our  gross  margin  related  to  it  in  future  periods.  The
combined  effects  of  favorable  sales  mix  changes  and  other  miscellaneous  costs  positively  impacted  gross  margin  by  0.4 
percentage points primarily due to a favorable shift in product mix as a result of a higher portion of sales in the Americas segment 
being  made  of higher  margin  maintenance  products  from  period  to  period. Gross  margin  was  also  positively  impacted  by 
0.2 percentage points from period to period primarily due to sales price increases implemented in the EMEA and Asia-Pacific
segments over the last twelve months. In addition, advertising, promotional and other discounts that we give to our customers 
decreased from period to period positively impacting gross margin by 0.1 percentage points. In general, the timing of advertising, 
promotional and other discounts may cause fluctuations in gross margin from period to period. The costs associated with certain 
promotional activities are recorded as a reduction to sales while others are recorded as advertising and sales promotion expenses. 
Advertising,  promotional  and  other  discounts  that  are  given  to  our  customers  are  recorded  as  a  reduction  to  sales,  whereas 
advertising  and  sales  promotional  costs  associated  with  promotional  activities  that  we  pay  to  third  parties  are  recorded  as 
advertising and sales promotion expenses.

Changes  in  foreign  currency  exchange  rates positively  impacted  gross  margin  by  0.4 percentage  points  primarily  due  to  the 
fluctuations in the exchange rates for the Euro and U.S. Dollar against the Pound Sterling in our EMEA segment from period to 
period.  In  the  EMEA  segment,  the  majority  of  our  cost  of  goods  sold  is  denominated  in  Pound  Sterling  whereas  sales  are 
generated in Pound Sterling, Euro and the U.S. Dollar. The combined effect of the strengthening of both the Euro and U.S. Dollar 
against the Pound Sterling from period to period caused an increase in our Pound Sterling sales, resulting in favorable impacts 
to  the  gross  margin.  These  favorable  impacts  to  gross  margin  were  slightly  offset  by  0.1  percentage  points  due  to  higher 
warehousing and in-bound freight costs, particularly in the Americas segment from period to period.

Note that our gross profit and gross margin may not be comparable to those of other consumer product companies, since some 
of these companies include all costs related to distribution of their products in cost of products sold, whereas we exclude the 
portion associated with amounts paid to third parties for shipment to our customers from our distribution centers and contract 
manufacturers and  include these costs  in selling, general and administrative expenses. These costs totaled $16.1  million and 
$15.8 million for the fiscal years ended August 31, 2016 and 2015, respectively.

Selling, General and Administrative Expenses

Selling,  general  and  administrative  (“SG&A”)  expenses  for  the  fiscal  year  ended  August  31,  2016  increased  $8.9  million  to 
$117.8 million from $108.9 million for the prior fiscal year. As a percentage of net sales, SG&A expenses increased to 30.9% 
for the fiscal year ended August 31, 2016 from 28.8% for the prior fiscal year. The increase in SG&A expenses was primarily 
attributable to higher employee-related costs, increased freight costs and other miscellaneous expenses. Employee-related costs, 
which include salaries, incentive compensation, profit sharing, stock-based compensation and other fringe benefits, increased by 
$11.5 million. This increase was primarily due to higher accruals for earned incentive compensation from period to period as 
well as annual compensation increases, which take effect in the first quarter of the fiscal year, and increased headcount. Freight 
costs associated with shipping products to our customers increased $1.0 million primarily due to higher sales volumes in the 
EMEA  segment from  period  to  period  as  well  as  additional  costs  associated  with  the  shift  in  the  distribution  model  in  the 

23

Germanics  region  in  EMEA. Other  miscellaneous  expenses,  which  primarily  include  sales  commissions  and  depreciation 
expense,  increased  by  $0.8  million  period  over  period. These  increases  were  partially  offset  by  changes  in  foreign  currency 
exchange rates,  which had a favorable impact of $4.4 million on SG&A expenses for the fiscal  year  ended August 31, 2016 
compared to the prior fiscal year.

We continued our research and development investment, the majority of which is associated with our maintenance products, in 
support of our focus on innovation and renovation of our products. Research and development costs for the fiscal years ended 
August 31, 2016 and 2015 were $7.7 million and $9.0 million, respectively. Our research and development team engages in 
consumer  research,  product  development,  current  product  improvement  and  testing  activities.  This  team  leverages  its 
development  capabilities  by  partnering  with  a  network  of  outside  resources  including  our  current  and  prospective  outsource 
suppliers. The level and types of expenses incurred within research and development can vary from period to period depending 
upon the types of activities being performed.

Advertising and Sales Promotion Expenses

Advertising and sales promotion expenses for the fiscal year ended August 31, 2016 decreased $0.6 million to $22.3 million from 
$22.9 million for the prior fiscal year. As a percentage of net sales, these expenses decreased to 5.9% for the fiscal year ended 
August 31, 2016 from 6.0% for the prior fiscal year. Changes in foreign currency exchange rates had a favorable impact on such 
expenses of $0.9 million from period to period. Thus, on a constant currency basis, advertising and sales promotion expenses for 
fiscal year 2016 would have increased by $0.3 million, primarily due to a higher level of promotional programs and marketing 
support in the EMEA segment from period to period. Investment in global advertising and sales promotion expenses for fiscal 
year 2017 is expected to be close to 6.0% of net sales.

As a percentage of net sales, advertising and sales promotion expenses may fluctuate period to period based upon the type of 
marketing activities we employ and the period in which the costs are incurred. Total promotional costs recorded as a reduction
to sales were $16.1 million and $16.0 million for the fiscal years ended August 31, 2016 and 2015, respectively. Therefore, our 
total investment in advertising and sales promotion activities totaled $38.4 million and $38.9 million for the fiscal years ended 
August 31, 2016 and 2015, respectively.

Amortization of Definite-lived Intangible Assets Expense

Amortization of our definite-lived intangible assets remained constant at $3.0 million for both the fiscal years ended August 31, 
2016 and 2015.

Income from Operations by Segment

The following table summarizes income from operations by segment (in thousands, except percentages): 

Americas

EMEA

Asia-Pacific
Unallocated corporate (1)

Fiscal Year Ended August 31,

Change from
Prior Year

2016

2015

Dollars

Percent

$

$

48,404

31,702

15,162

(23,920)
71,348

$

$

46,674

30,173

12,602

(24,059)
65,390

$

$

1,730

1,529

2,560

139
5,958

4%

5%

20%

(1)%
9%

(1)

Unallocated corporate expenses are general corporate overhead expenses not directly attributable to any one of the operating segments. These expenses are 
reported separate from the Company’s identified segments and are included in Selling, General and Administrative expenses on the Company’s consolidated 
statements of operations.

Americas

Income from operations for the Americas segment increased to $48.4 million, up $1.7 million, or 4%, for the fiscal year ended 
August 31, 2016 compared to the prior fiscal year, primarily due to a $4.1 million increase in sales and a higher gross margin. 
As a percentage of net sales, gross profit for the Americas segment increased from 52.6% to 55.1% period over period. This 

24

increase in the gross margin was primarily due to the combined positive impacts of decreased costs of petroleum-based specialty 
chemicals and aerosol cans as well as favorable sales mix changes, which were slightly offset by increased warehousing and in-
house freight costs from period to period. The higher level of sales from period to period was accompanied by a $5.1 million 
increase in operating expenses, most of which related to increased headcount and higher earned incentive compensation expenses 
period over period. Operating income as a percentage of net sales increased from 24.9% to 25.3% period over period.

EMEA

Income  from  operations  for  the  EMEA  segment increased to  $31.7 million, up $1.5 million,  or 5%, for  the  fiscal  year  ended 
August 31, 2016 compared to the prior fiscal year, primarily due to a higher gross margin, which was partially offset by a $1.6 
million  decrease  in  sales  and  higher  operating  expenses.  As  a  percentage  of  net  sales,  gross  profit  for  the  EMEA  segment 
increased  from  54.6%  to  58.7%  period  over  period primarily  due  to  the  combined  positive  impacts  of  decreased  costs  of 
petroleum-based specialty chemicals and aerosol cans as well as sales price increases. Fluctuations in foreign currency exchange 
rates also had a significant favorable impact on gross margin from period to period. Operating expenses increased $3.1 million 
mainly related to higher earned incentive compensation expenses period over period.  Operating income as a percentage of net 
sales increased from 22.0% to 27.0% period over period.

Asia-Pacific

Income from operations for the Asia-Pacific segment increased to $15.2 million, up $2.6 million, or 20%, the fiscal year ended 
August 31, 2016 compared to the prior fiscal year, primarily due to a higher gross margin. As a percentage of net sales, gross 
profit for the Asia-Pacific segment increased from 49.9% to 54.8% period over period primarily due to the combined positive 
impacts of decreased costs of petroleum-based specialty chemicals and aerosol cans, sales price increases, and a lower level 
of advertising, promotional and other discounts that we gave to our customers from period to period. Also contributing to the 
increased gross margin from period to period was the write-off of product and other costs related to a quality issue that occurred 
during fiscal year 2015 in the Asia distributor markets. Operating income as a percentage of net sales increased from 23.4% to 
28.1% period over period.

Non-Operating Items

The following table summarizes non-operating income and expenses for our consolidated operations (in thousands): 

Interest income
Interest expense
Other income (expense), net
Provision for income taxes

Interest Income 

Fiscal Year Ended August 31,

2016

2015

Change

$
$
$
$

683
1,703
2,461
20,161

$
$
$
$

584
1,205
(1,659)
18,303

$
$
$
$

99
498
4,120
1,858

Interest income remained relatively constant for the fiscal year ended August 31, 2016 compared to the prior fiscal year.

Interest Expense

Interest expense increased $0.5 million for the fiscal year ended August 31, 2016 compared to the prior fiscal year primarily due 
to higher interest rates and an increased outstanding balance on our revolving credit facility period over period.

Other Income (Expense), Net

Other income (expense), net changed by $4.1 million for the fiscal year ended August 31, 2016 compared to the prior fiscal year
primarily due to net foreign currency exchange gains which were recorded for fiscal year ended August 31, 2016 compared to 
net foreign currency exchange losses which  were recorded in the prior fiscal year as a result of significant fluctuations in the 
foreign currency exchange rates for both the Euro and the U.S. Dollar against the Pound Sterling.

25

Provision for Income Taxes

The provision for income taxes was 27.7% of income before income taxes for the fiscal year ended August 31, 2016 compared 
to 29.0% for the prior fiscal year. The decrease in the effective income tax rate from period to period was driven by an increase 
in the portion of taxable earnings attributable to foreign operations, particularly those in the U.K., which are taxed at lower tax 
rates.

Net Income

Net  income  was  $52.6 million,  or  $3.64 per  common  share on  a  fully  diluted  basis,  for  fiscal  year  2016 compared  to  $44.8
million, or $3.04 per common share on a fully diluted basis, for the prior fiscal year. Changes in foreign currency exchange rates 
year over year had an unfavorable impact of $2.8 million on net income for fiscal year 2016. Thus, on a constant currency basis, 
net income for fiscal year 2016 would have been $55.4 million.

26

Fiscal Year Ended August 31, 2015 Compared to Fiscal Year Ended August 31, 2014

Operating Items

The following table summarizes operating data for our consolidated operations (in thousands, except percentages and per share
amounts):

Fiscal Year Ended August 31,

Change from
Prior Year

2015

2014

Dollars

Percent

$

$
$
$

333,306
44,844
378,150
177,972
200,178
134,788
65,390
44,807
3.04

$

$
$
$

337,825
45,172
382,997
184,144
198,853
135,116
63,737
43,746
2.87

$

$
$
$

(4,519)
(328)
(4,847)
(6,172)
1,325
(328)
1,653
1,061
0.17

(1)%
(1)%
(1)%
(3)%
1%
-
3%
2%
6%

Net sales:

Maintenance products
Homecare and cleaning products

Total net sales
Cost of products sold

Gross profit
Operating expenses

Income from operations

Net income
Earnings per common share - diluted

Net Sales by Segment

The following table summarizes net sales by segment (in thousands, except percentages):

Fiscal Year Ended August 31,

Change from
Prior Year

2015

187,344

136,847

53,959
378,150

$

$

2014

Dollars

Percent

$

$

180,806

151,368

50,823
382,997

$

$

6,538

(14,521)

3,136
(4,847)

4%

(10)%

6%
(1)%

Americas

EMEA

Asia-Pacific

Total

Americas

The following table summarizes net sales by product line for the Americas segment (in thousands, except percentages):

Fiscal Year Ended August 31,

Maintenance products
Homecare and cleaning products

Total

% of consolidated net sales

$

$

2015
156,937
30,407
187,344
50%

$

$

2014
149,899
30,907
180,806
47%

Change from
Prior Year

Dollars

Percent

$

$

7,038
(500)
6,538

5%
(2)%
4%

Sales in the Americas segment, which includes the U.S., Canada and Latin America, increased to $187.3 million, up $6.5 million, 
or 4%, for the fiscal year ended August 31, 2015 compared to fiscal year 2014. Changes in foreign currency exchange rates did 
not have a material impact on sales for the fiscal year ended August 31, 2015 compared to fiscal year 2014.

Sales of maintenance products in the Americas segment increased $7.0 million, or 5%, for the fiscal year ended August 31, 2015 
compared to fiscal year 2014. This sales increase was primarily driven by higher sales of WD-40 maintenance products in Latin 
America and the U.S., which were up 7% and 5%, respectively, for the fiscal year ended August 31, 2015 compared to fiscal 
27

year 2014. The increase in Latin America was primarily due to new distribution and successful promotional programs that were 
conducted  during  fiscal  year  2015  throughout  the  Latin  America  region,  particularly those  in  Brazil  and  Mexico.  The  sales 
increase in the U.S. from period to period was primarily due to a higher level of promotional activities and increased distribution 
for the WD-40 multi-use product. Sales in the U.S. were also positively impacted from period to period due to the launch of our 
new innovative WD-40 EZ Reach Flexible Straw product in the last quarter of fiscal year 2015. These sales increases in Latin 
America and the U.S. were slightly offset by a sales decrease of 3% for maintenance products in Canada, primarily due to changes 
in foreign currency exchange rates. In functional currency, which is the Canadian Dollar, sales of maintenance products in Canada 
increased by 8% from period to period. Also contributing to the overall sales increase of the maintenance products in the Americas 
segment from period to period were higher sales of the WD-40 Specialist product line, which were up $2.3 million, or 26%, due 
to increased promotional activities and new distribution during fiscal year 2015.

Sales of homecare and cleaning products in the Americas segment decreased $0.5 million, or 2%, for the fiscal year ended August 
31, 2015 compared to fiscal year 2014. While total sales of homecare and cleaning products in the U.S., which is  where the 
majority of such sales originate, remained relatively constant from period to period, sales of such products decreased in Canada 
for fiscal year 2015 as compared to fiscal year 2014. In Canada, sales of homecare and cleaning products decreased 22% driven 
primarily by the unfavorable impacts of changes in foreign currency exchange rates from period to period and lower sales of 
2000  Flushes  automatic toilet  bowl  cleaners  and  Spot  Shot,  which  were  down  24%  and  19%,  respectively, for fiscal 
year 2015 compared to fiscal year 2014. In functional currency, sales of homecare and cleaning products in Canada decreased 
by 13% from period to period. While each of our homecare and cleaning products continue to generate positive cash flows, we 
have continued to experience decreased or flat sales for many of these products primarily due to lost distribution, reduced product 
offerings,  competition,  category  declines  and  the  volatility  of  orders  from  and  promotional  programs  with  certain  of  our 
customers, particularly those in the warehouse club and mass retail channels.

For the Americas segment, 82% of sales came from the U.S., and 18% of sales came from Canada and Latin America combined 
for the fiscal year ended August 31, 2015 compared to the distribution for fiscal year 2014 when 81% of sales came from the 
U.S., and 19% of sales came from Canada and Latin America combined.

EMEA

The following table summarizes net sales by product line for the EMEA segment (in thousands, except percentages):

Fiscal Year Ended August 31,

Maintenance products
Homecare and cleaning products

Total (1)

% of consolidated net sales

$

$

2015
129,730
7,117
136,847
36%

$

$

2014
144,255
7,113
151,368
40%

Change from
Prior Year

Dollars

Percent

$

$

(14,525)
4
(14,521)

(10)%
-
(10)%

(1) While the Company’s reporting currency is U.S. Dollar, the functional currency of our U.K. subsidiary, the entity in which the EMEA results are 
generated, is Pound Sterling. Although the functional currency of this subsidiary is Pound Sterling, approximately 45% of its sales are generated in 
Euro and 25% are generated in U.S. Dollar. As a result, the Pound Sterling sales and earnings for the EMEA segment can be negatively or positively 
impacted from period to period upon translation from these currencies depending on whether the Euro and U.S. Dollar are weakening or strengthening 
against the Pound Sterling.

Sales in the EMEA segment, which includes Europe, the Middle East, Africa and India, decreased to $136.9 million, down $14.5 
million, or 10%, for the fiscal year ended August 31, 2015 compared to fiscal year 2014. Changes in foreign currency exchange
rates for the fiscal year ended August 31, 2015 compared to fiscal year 2014 had an unfavorable impact on sales. Sales for the 
fiscal year ended August 31, 2015 translated at the exchange rates in effect for fiscal year 2014 would have been $144.3 million 
in the EMEA segment. Thus, on a constant currency basis, sales would have decreased by $7.1 million, or 5%, for the fiscal year
ended August 31, 2015 compared to fiscal year 2014.

The countries in Europe where we sell through a direct sales force include the U.K., Italy, France, Iberia (which includes Spain 
and  Portugal)  and  the  Germanics  sales  region (which  includes  Germany,  Austria,  Denmark, Switzerland,  Belgium  and  the 
Netherlands). Overall,  sales  from  direct  markets  decreased  $6.6  million,  or  7%,  for  the  fiscal  year  ended  August  31,  2015 
compared to fiscal year 2014. We experienced sales decreases throughout most of the Europe direct markets for the fiscal year 
ended August 31, 2015 compared to fiscal year 2014, with percentage decreases in sales as follows: Italy, 23%; the Germanics 
region, 12%; Iberia, 8%; and France, 7%. The decreased sales in these regions were slightly offset by the sales increase of 3% 
28

in  the  U.K.  from  period  to  period. The  overall  sales  decline  was  primarily  due  to  the  continued  weakening  of  the  Euro,  the 
currency in which a substantial portion of the direct markets sales are generated, relative to the Pound Sterling from period to 
period. The average exchange rate for the Euro against the Pound Sterling decreased by 9% to 0.7497 during fiscal year 2015 
from 0.8265 for fiscal year 2014. As a result of this change in the foreign currency exchange rates, our sales in the direct markets 
decreased from period to period in Pound Sterling. Although sales in the direct markets decreased from period to period, sales of 
the WD-40 Specialist product line increased $0.9  million, or 26%, due to expanded distribution of the product line in fiscal year 
2015. Sales from direct markets accounted for 63% of the EMEA segment’s sales for fiscal year ended August 31, 2015 compared 
to 62% of the EMEA segment’s sales for fiscal year 2014.

The regions in the EMEA segment where we sell through local distributors include the Middle East, Africa, India, Eastern and 
Northern Europe. Sales in the distributor markets decreased $7.9 million, or 14%, for the fiscal year ended August 31, 2015 
compared to fiscal year 2014 primarily due to a significant decrease in sales in Russia and Ukraine as a result of the political and 
economic instability in Eastern Europe. Sales to Russia and Ukraine decreased by approximately 30% and 77%, respectively, 
from fiscal year 2014 to fiscal year 2015. Sales also decreased in the Middle East from fiscal year 2014 to fiscal year 2015, 
primarily due to lower sales of the WD-40 multi-use product in Afghanistan. These overall sales decreases were slightly offset 
by the general strengthening of the U.S. Dollar against the Pound Sterling from period to period, which increased sales, and 
higher sales volume of WD-40 multi-use product in Northern Europe due to the continued growth of our base business. The 
distributor markets accounted for 37% of the total EMEA segment sales for the fiscal year ended August 31, 2015, compared to 
38% for fiscal year 2014.

Asia-Pacific

The following table summarizes net sales by product line for the Asia-Pacific segment (in thousands, except percentages):

Fiscal Year Ended August 31,

Change from
Prior Year

Maintenance products
Homecare and cleaning products

Total

% of consolidated net sales

2015

2014

Dollars

Percent

$

$

46,639
7,320
53,959
14%

$

$

43,670
7,153
50,823
13%

$

$

2,969
167
3,136

7%
2%
6%

Sales  in  the  Asia-Pacific  segment,  which  includes  Australia,  China  and  other countries  in  the  Asia  region increased 
to $54.0 million,  up $3.1 million, or 6% for the fiscal year ended August 31, 2015 compared to fiscal year 2014. Changes in 
foreign  currency  exchange  rates  for  the  fiscal  year  ended  August 31,  2015 compared  to  fiscal  year  2014  had  an  unfavorable 
impact on sales. Sales for the fiscal year ended August 31, 2015 translated at the exchange rates in effect for fiscal year 2014 
would have been $56.1 million in the Asia-Pacific segment. Thus, on a constant currency basis, sales would have increased by 
$5.3 million, or 10%, for the fiscal year ended August 31, 2015 compared to fiscal year 2014.

Sales in Asia, which represented 68% of the total sales in the Asia-Pacific segment, increased $3.6 million, or 11%, for fiscal 
year ended August 31, 2015 compared to fiscal year 2014. Sales in the Asia distributor markets increased $2.4 million, or 11%, 
from period to period primarily due to increased sales of the WD-40 multi-use product throughout most of the distributor markets, 
including those in South Korea, the Philippines and Indonesia. Sales in China increased $1.2 million, or 10%, for the fiscal year 
ended August 31, 2015 compared to fiscal year 2014 primarily due to new distribution, much of which came from Southern 
China, and increased promotional activities from period to period.

Sales in Australia decreased by $0.5 million, or 3%, for the fiscal year ended August 31, 2015 compared to fiscal year 2014.
Changes in foreign currency exchange rates had an unfavorable impact on Australia sales. In functional currency, which is the 
Australian Dollar, sales increased by 10%, for the fiscal year ended August 31, 2015 compared to fiscal year 2014 primarily due 
to increased distribution and promotional activities from period to period as well as a price increase which was implemented at 
the end of the second quarter of fiscal year 2015.

29

Gross Profit 

Gross profit increased to $200.2 million for the fiscal  year  ended August 31, 2015 compared to $198.9 million for fiscal  year
2014. As a percentage of net sales, gross profit increased to 52.9% for the fiscal year ended August 31, 2015 compared to 51.9%
for fiscal year 2014.

Gross margin was positively impacted by 1.6 percentage points from period to period due to favorable net changes in the costs
of petroleum-based specialty chemicals and aerosol cans in all three segments. Gross margin was also positively impacted by 0.3 
percentage points from period to period due to sales price increases.  These sales price increases were implemented in certain 
locations and markets in the Asia-Pacific and EMEA segments over the last twelve months of fiscal year 2015. In addition, gross 
margin was positively impacted by 0.1 percentage points from period to period due to lower warehousing and in-bound freight 
costs, particularly in the Americas segment.

These  favorable  impacts  to  gross  margin  were  partially  offset  by  0.3  percentage  points  due  to  a  higher  level  of advertising, 
promotional and other discounts that we give to our customers from period to period. The increase in such discounts was due to
a higher percentage of sales being subject to promotional allowances during the fiscal year ended August 31, 2015 compared to
fiscal year 2014, primarily in the Asia-Pacific and Americas segments. In general, the timing of advertising, promotional and 
other discounts  may cause fluctuations in  gross  margin  from period to period. The costs associated  with certain promotional 
activities are recorded as a reduction to sales while others are recorded as advertising and sales promotion expenses. Advertising, 
promotional and other discounts that are given to our customers are recorded as a reduction to sales, whereas advertising and 
sales promotional costs associated with promotional activities that we pay to third parties are recorded as advertising and sales 
promotion expenses. Changes in foreign currency exchange rates also negatively impacted gross margin by 0.5 percentage points 
primarily due to the fluctuations in the exchange rates for the Euro and U.S. Dollar against the Pound Sterling in our EMEA 
segment from period to period. In the EMEA segment, the majority of our cost of goods sold is denominated in Pound Sterling 
whereas sales are generated in Pound Sterling, Euro and the U.S. Dollar. The net effect of the general weakening of the Euro 
against the Pound Sterling and the strengthening of the U.S. Dollar against the Pound Sterling from period to period caused a 
decrease  in  our  sales,  resulting  in  unfavorable  impacts  to  the  gross  margin. The  combined  effects  of  unfavorable  sales  mix 
changes and other miscellaneous costs also negatively impacted gross margin by 0.2 percentage points from period to period.

Note that our gross profit and gross margin may not be comparable to those of other consumer product companies, since some 
of these companies include all costs related to distribution of their products in cost of products sold, whereas we exclude the 
portion  associated  with  amounts  paid  to  third  parties  for  shipment  to  our  customers  from  our  distribution  centers  and 
contract manufacturers and include these costs in selling, general and administrative expenses. These costs totaled $15.8 million 
and $16.2 million for the fiscal years ended August 31, 2015 and 2014, respectively.

Selling, General and Administrative Expenses

Selling,  general  and  administrative  (“SG&A”)  expenses for  the  fiscal  year  ended August  31,  2015 increased  $0.3 million to 
$108.9 million from $108.6 million for fiscal year 2014. As a percentage of net sales, SG&A expenses increased to 28.8% for 
the fiscal year ended August 31, 2015 from 28.3% for fiscal year 2014. The increase in SG&A expenses was primarily attributable 
to higher employee-related costs, a higher level of expenses associated with travel and meetings, higher costs associated with 
new  product  exploration,  and  increased  depreciation  expense,  from  period  to  period. Employee-related  costs,  which  include 
salaries, incentive compensation, profit sharing, stock-based compensation and other fringe benefits, increased by $1.7 million
from period to period primarily due to annual compensation increases,  higher staffing levels and other employee-related costs 
we  incurred  associated  with  changes that  we  made to  our  WD-40  Bike  business in  the  United  States. These  increases were 
partially offset by  lower earned incentive compensation,  from period to period. Travel and  meeting expenses increased $0.8 
million due to a higher level of travel expenses associated with various sales meetings and activities in support of our strategic 
in research  and 
initiatives.  The $0.8  million increase 
development costs, was  primarily  due  to an increased  level  of  spending  during  fiscal  year  2015  related  to  the  continued 
development of our products within the WD-40 brand. Depreciation expense increased by $0.5 million from period to period 
primarily due to our continued investment in computer system related assets and other capital assets which support our general 
business  operations.  Other  miscellaneous  expenses,  which  primarily  include  general  office  overhead,  sales  commission,  and 
insurance costs, also increased by $0.5 million period over period. These increases were partially offset by a decrease of $1.4 
million in professional services costs from period to period, primarily due to lower legal fees associated with litigation activities 
and  general  consulting  services  in  our  Americas  and  EMEA  segments.  Changes  in  foreign  currency  exchange  rates  had  a 
favorable impact of $2.6 million on SG&A expenses for the fiscal year ended August 31, 2015 compared to fiscal year 2014.

in  new  product  exploration  expenses, which  are 

included 

We continued our research and development investment, the majority of which is associated with our maintenance products, in 
support of our focus on innovation and renovation of our products. Research and development costs for the fiscal years ended 
August 31, 2015 and 2014 were $9.0 million and $6.9 million, respectively. Our research and development team engages in 

30

consumer  research,  product  development,  current  product  improvement  and  testing  activities.  This  team  leverages  its 
development  capabilities  by  partnering  with  a  network  of  outside  resources  including  our  current  and  prospective  outsource 
suppliers. The level and types of expenses incurred within research and development can vary from period to period depending 
upon the types of activities being performed.

Advertising and Sales Promotion Expenses

Advertising  and  sales  promotion  expenses  for  the  fiscal  year  ended August  31,  2015 decreased  $1.0 million,  or 4%,  to 
$22.9 million from $23.9 million for fiscal  year 2014. As a percentage of net sales, these expenses decreased to 6.0% for the 
fiscal year ended August 31, 2015 from 6.2% for fiscal year 2014. The decrease in advertising and sales promotion expenses was 
primarily  due  to a lower  level  of  promotional  programs  and  marketing  support  in  the  EMEA  segment from  period  to 
period. Changes in foreign currency exchange rates did not have a material impact on advertising and sales promotion expenses 
for the fiscal year ended August 31, 2015 compared to fiscal year 2014.

As a percentage of net sales, advertising and sales promotion expenses may fluctuate period to period based upon the type of 
marketing activities we employ and the period in which the costs are incurred. Total promotional costs recorded as a reduction
to sales were $16.0 million and $16.2 million for the fiscal years ended August 31, 2015 and 2014, respectively. Therefore, our 
total investment in advertising and sales promotion activities totaled $38.9 million and $40.1 million for the fiscal years ended 
August 31, 2015 and 2014, respectively.

Amortization of Definite-lived Intangible Assets Expense

Amortization of our definite-lived intangible assets was $3.0 million and $2.6 million for the fiscal years ended August 31, 2015 
and 2014, respectively. This $0.4 million increase from period to period was primarily due to the GT85 Limited acquisition,
which we completed in September 2014.

Income from Operations by Segment

The following table summarizes income from operations by segment (in thousands, except percentages):

Americas

EMEA

Asia-Pacific
Unallocated corporate (1)

Fiscal Year Ended August 31,

Change from
Prior Year

2015

2014

Dollars

Percent

$

$

46,674

30,173

12,602

(24,059)
65,390

$

$

41,356

34,003

10,364

(21,986)
63,737

$

$

5,318

(3,830)

2,238

(2,073)
1,653

13%

(11)%

22%

9%
3%

(1) Unallocated corporate expenses are general corporate overhead expenses not directly attributable to any one of the operating segments. These expenses are
reported separate from the Company’s identified segments and are included in Selling, General and Administrative expenses on the Company’s consolidated 
statements of operations.

Americas

Income from operations for the Americas segment increased to $46.7 million, up $5.3 million, or 13%, for the fiscal year ended 
August 31, 2015 compared to fiscal year 2014, primarily due to a $6.5 million increase in sales and a higher gross margin. As a 
percentage of net sales, gross profit for the Americas segment increased from 51.0% to 52.6% period over period. This increase 
in the gross margin was primarily due to the combined positive impacts of decreased costs of petroleum-based specialty chemicals 
and aerosol cans as well as decreased warehousing and in-bound freight costs from period to period. The higher level of sales 
from period to period in the Americas segment was accompanied by a $1.0 million increase in total operating expenses. Operating 
income as a percentage of net sales increased from 22.9% to 24.9% period over period.

EMEA

Income from operations for the EMEA segment decreased to $30.2 million, down $3.8 million, or 11%, for the fiscal year ended 
August 31, 2015 compared to fiscal year 2014, primarily due to a $14.5 million decrease in sales. As a percentage of net sales, 

31

gross profit for the EMEA segment increased from 54.0% to 54.6% period over period primarily due to the combined positive 
impacts of decreased costs of petroleum-based specialty chemicals and aerosol cans and price increases, both of which were 
significantly offset by the unfavorable impacts of changes in sales mix and fluctuations in foreign currency exchange rates from 
period to period. In the EMEA segment, the majority of our cost of goods sold is denominated in Pound Sterling whereas sales 
are generated in Pound Sterling, Euro and U.S. Dollar. The net effects of the continued weakening of the Euro against the Pound
Sterling and the strengthening of the U.S. Dollar against the Pound Sterling from period to period has caused our sales to decrease, 
resulting in unfavorable impacts to the gross margin. The lower level of sales was accompanied by a $3.2 million decrease in 
total operating expenses driven mainly by lower advertising and sales promotion expenses, freight costs and earned incentive 
compensation. Operating income as a percentage of net sales decreased from 22.5% to 22.0% period over period.

Asia-Pacific

Income from operations for the Asia-Pacific segment increased to $12.6 million, up $2.2 million, or 22%, for the fiscal  year 
ended August 31, 2015 compared to fiscal year 2014, primarily due to a $3.1 million increase in sales and a higher gross margin. 
As a percentage of net sales, gross profit for the Asia-Pacific segment increased from 48.9% to 49.9% from period to period due 
to the combined positive impacts of sales price increases and decreased costs of petroleum-based specialty chemicals and aerosol 
cans, both of which were partially offset by a higher level of advertising, promotional and other discounts that we gave to our 
customers from period to period. Operating income as a percentage of net sales increased from 20.4% to 23.4% period over 
period.

Non-Operating Items

The following table summarizes non-operating income and expenses for our consolidated operations (in thousands): 

Interest income
Interest expense
Other expense
Provision for income taxes

Interest Income 

Fiscal Year Ended August 31,

2015

2014

Change

$
$
$
$

584
1,205
1,659
18,303

$
$
$
$

596
1,002
372
19,213

$
$
$
$

(12)
203
1,287
(910)

Interest income remained relatively constant for the fiscal year ended August 31, 2015 compared to fiscal year 2014.

Interest Expense

Interest expense increased $0.2 million for the fiscal year ended August 31, 2015 compared to fiscal year 2014 primarily due to 
a higher outstanding balance on our revolving credit facility period over period.

Other Expense

Other expense increased by $1.3 million for the fiscal year ended August 31, 2015 compared to fiscal year 2014 primarily due 
to higher net foreign currency exchange losses from period to period as a result of significant fluctuations in the foreign currency 
exchange rates for the Euro and U.S. Dollar against the Pound Sterling.

Provision for Income Taxes

The provision for income taxes was 29.0% of income before income taxes for the fiscal year ended August 31, 2015 compared 
to 30.5% for fiscal year 2014. The decrease in the effective income tax rate from period to period was primarily attributable to 
an increase in the taxable income in the U.K., which is taxed at lower statutory income tax rates.

Net Income

Net  income was  $44.8 million,  or  $3.04 per  common  share  on  a  fully  diluted  basis,  for  fiscal  year  2015 compared  to 
$43.7 million, or $2.87 per common share on a fully diluted basis, for fiscal year 2014. Changes in foreign currency exchange 
rates year over year had an unfavorable impact of $1.7 million on net income for fiscal year 2015. Thus, on a constant currency 
basis, net income for fiscal year 2015 would have been $46.5 million.

32

Performance Measures and Non-GAAP Reconciliations

In managing our business operations and assessing our financial performance, we supplement the information provided by our 
financial  statements  with  certain  non-GAAP  performance  measures. These performance  measures are part  of  our  current 
55/30/25  business  model, which  includes  gross  margin,  cost  of  doing  business,  and earnings  before  interest,  income  taxes, 
depreciation and amortization (“EBITDA”), the latter two of which are non-GAAP performance measures. Cost of doing business 
is  defined  as  total  operating  expenses  less  amortization  of  definite-lived  intangible  assets,  impairment  charges  related  to 
intangible assets and depreciation in operating departments, and EBITDA is defined as net income (loss) before interest, income 
taxes, depreciation and amortization. Beginning in fiscal year 2016, we changed to this new 55/30/25 business model from our 
previous 50/30/20 business model. This means that we now target our gross margin to be 55% of net sales, our cost of doing 
business to be 30% of net sales, and our EBITDA to be 25% of net sales. Results for these performance measures may vary from 
period to period depending on various factors, including economic conditions and our level of investment in activities for the
future such as those related to quality assurance, regulatory compliance, and intellectual property protection in order to safeguard 
our  WD-40  brand. The  targets  for  these  performance  measures  are  long-term  in  nature,  particularly  those  for  cost  of  doing 
business and EBITDA, and we expect to make progress towards achieving them over time as our revenues increase.

The following table summarizes the results of these performance measures: 

Gross margin - GAAP

Cost of doing business as a percentage of net sales - non-GAAP
EBITDA as a percentage of net sales - non-GAAP (1)

Fiscal Year Ended August 31,

2016

2015

2014

56%

36%

21%

53%

34%

19%

52%

34%

18%

(1) Percentages  may  not  aggregate  to  EBITDA  percentage  due  to  rounding  and  because  amounts  recorded  in  other  income  (expense),  net  on  the 

Company’s consolidated statement of operations are not included as an adjustment to earnings in the EBITDA calculation.

We use the performance measures above to establish financial goals and to gain an understanding of the comparative performance
of the Company from period to period. We believe that these measures provide our shareholders with additional insights into the 
Company’s results of operations and how we run our business. The non-GAAP financial measures are supplemental in nature 
and should not be considered in isolation or as alternatives to net income, income from operations or other financial information 
prepared  in  accordance  with  GAAP  as  indicators  of  the  Company’s  performance  or  operations. The  use  of  any  non-GAAP 
measure may produce results that vary from the GAAP measure and may not be comparable to a similarly defined non-GAAP 
measure used by other companies. Reconciliations of these non-GAAP financial measures to our financial statements as prepared 
in accordance with GAAP are as follows:

Cost of Doing Business (in thousands, except percentages):

Total operating expenses - GAAP

Amortization of definite-lived intangible assets
Depreciation (in operating departments)

Cost of doing business
Net sales
Cost of doing business as a percentage of net sales - non-GAAP

$

$
$

2016

143,021
(2,976)
(2,744)
137,301
380,670
36%

Fiscal Year Ended August 31,
2015

$

$
$

134,788
(3,039)
(2,664)
129,085
378,150
34%

$

$
$

2014

135,116
(2,617)
(2,218)
130,281
382,997
34%

33

EBITDA (in thousands, except percentages):

Net income - GAAP

Provision for income taxes
Interest income
Interest expense
Amortization of definite-lived

intangible assets

Depreciation

EBITDA
Net sales
EBITDA as a percentage of net sales - non-GAAP

Liquidity and Capital Resources

Overview

2016

Fiscal Year Ended August 31,
2015

2014

52,628
20,161
(683)
1,703

2,976
3,489
80,274
380,670
21%

$

$
$

44,807
18,303
(584)
1,205

3,039
3,425
70,195
378,150
19%

$

$
$

43,746
19,213
(596)
1,002

2,617
3,243
69,225
382,997
18%

$

$
$

The Company’s financial condition and liquidity remain strong. Net cash provided by operations was $60.6 million for fiscal 
year  2016 compared  to  $55.1 million  for  fiscal  year  2015. We  believe  we  continue  to  be  well  positioned  to  weather  any 
uncertainty in the capital markets and global economy due to our strong balance sheet and efficient business model, along with
our growing and diversified global revenues. We continue to manage all aspects of our business including, but not limited to,
monitoring  the  financial  health  of  our  customers,  suppliers  and  other  third-party  relationships,  implementing  gross  margin 
enhancement strategies and developing new opportunities for growth.

Our  principal  sources  of  liquidity  are  our  existing  cash  and  cash  equivalents,  short-term  investments,  cash  generated  from 
operations and cash currently available from our existing $175.0 million revolving credit facility with Bank of America, N.A. 
(“Bank of America”), which expires on May 13, 2020. To date, we have used the proceeds of the revolving credit facility for our 
stock  repurchases  and  plan  to  continue  using  such  proceeds  for  our  general  working  capital  needs  and  stock repurchases 
under our board approved share buy-back plan. The Company also utilized this revolving credit facility in September 2016 to 
fund the purchase of its new headquarters office, which will house both corporate employees and employees in the Company’s 
Americas segment. During the fiscal year ended August 31, 2016, we had net new borrowings of $14.0 million U.S. dollars under 
the revolving credit facility. We regularly convert existing draws on our line of credit to new draws with new maturity dates and 
interest rates. As of August 31, 2016, we had a $122.0 million outstanding balance on the revolving credit facility, all of which 
was classified as long-term, and there were no other letters of credit outstanding or restrictions on the amount available on this 
line of credit. Per the terms of the revolving credit facility agreement, our consolidated leverage ratio cannot be greater than three 
to one and our consolidated interest coverage ratio cannot be less than three to one. See Note 7 – Debt for additional information 
on these financial covenants. At August 31, 2016, we were in compliance with all debt covenants as required by the revolving 
credit facility and believe it is unlikely we will fail to comply with any of these covenants over the next twelve months. We 
would need to have a significant decrease in sales and/or a significant increase in expenses in order for us to not comply with the 
debt covenants.

At August 31, 2016, we had a total of $108.5 million in cash and cash equivalents and short-term investments. Of this balance, 
$102.2  million  was  held  in  Europe,  Australia  and  China  in  foreign  currencies. In  the  fourth  quarter  of  fiscal  year  2016, 
management determined that it would undertake, in fiscal year 2017, a one-time repatriation of $8.2 million, which represents 
all  of  the  historical  foreign  earnings  from  its  Australia  subsidiary  and  90%  of  the  historical  foreign  earnings  from  its  China
subsidiary.  Management determined that such a foreign distribution was prudent due to the current favorable tax consequences 
of such a distribution, stemming principally from the recent significant strengthening of the U.S. dollar against various currencies 
in which the Company conducts business. Accordingly, we determined that we were no longer indefinitely reinvested with respect 
to this amount of unremitted earnings and recorded the impact of this decision in the 2016 income tax provision, which resulted 
in the recognition of an incremental immaterial tax benefit.  It is the Company’s current intention to indefinitely reinvest any 
future foreign earnings of its Australia and China subsidiaries. However, management will make such determination based on an
evaluation of facts and circumstances at each future reporting date.

We  believe  that  our  future  cash  from  domestic  operations,  together  with  our  access  to  funds  available  under  our  unsecured 
revolving credit facility will provide adequate resources to fund both short-term and long-term operating requirements, capital 
expenditures, share repurchases, dividend payments, acquisitions and new business development activities in the United States.

34

Although we hold a significant amount of cash outside of the United States and the draws on the credit facility to date have been 
made by our entity in the United States, we do not foresee any ongoing issues with repaying or refinancing these loans with 
domestically generated funds since we closely monitor the use of this credit facility. In the event that management elects for any 
reason in the future to repatriate additional foreign earnings that were previously deemed to be indefinitely reinvested outside of 
the U.S., we would be required to record additional tax expense at the time when we determine that such foreign earnings are no 
longer deemed to be indefinitely reinvested outside of the United States. As of August 31, 2016, we have not provided for U.S. 
federal  and  state  income  taxes  and  foreign  withholding  taxes  on  $113.4  million  of  undistributed  earnings  of  certain  foreign 
subsidiaries, mostly attributable to the U.K., since these earnings are considered indefinitely reinvested outside of the United 
States.

We believe that our existing consolidated cash and cash equivalents at August 31, 2016, the liquidity provided by our $175.0 
million  revolving  credit  facility  and  our  anticipated  cash  flows  from  operations  will  be  sufficient  to  meet  our  projected 
consolidated operating and capital requirements for at least the next twelve months. We consider various factors when reviewing 
liquidity  needs  and  plans  for  available  cash  on  hand  including:  future  debt,  principal  and  interest  payments,  future  capital 
expenditure requirements, future share repurchases, future dividend payments (which are determined on a quarterly basis by the
Company’s  Board  of  Directors),  alternative  investment  opportunities,  debt  covenants  and  any  other  relevant  considerations 
currently facing our business.

Cash Flows

The following table summarizes our cash flows by category for the periods presented (in thousands):

Net cash provided by operating activities
Net cash used in investing activities
Net cash used in financing activities
Effect of exchange rate changes on cash and cash equivalents
Net (decrease) increase in cash and cash equivalents

Operating Activities 

Fiscal Year Ended August 31,

2016

60,604
(20,920)
(38,536)
(4,153)
(3,005)

$

$

2015

55,064
(16,951)
(38,663)
(3,357)
(3,907)

$

$

2014

38,730
(10,503)
(25,842)
1,984
4,369

$

$

Net cash provided by operating activities increased $5.5 million to $60.6 million for fiscal year 2016 from $55.1 million for
fiscal year 2015. Cash flows from operating activities depend heavily on operating performance and changes in working capital.
Our primary  source  of  operating  cash  flows  for  fiscal  year  ended  August  31,  2016  was  net  income  of  $52.6  million, 
which increased $7.8 million from period to period. This increase was slightly offset by changes in our working capital, which 
were primarily attributable to an overall increase in the trade accounts receivable balance due to increased sales volumes in the 
fourth quarter of fiscal year 2016 as compared to the same quarter in the prior fiscal year and the timing of payments received 
from our customers from period to period. Also contributing to the change in working capital from period to period were lower 
earned incentive payouts in the first quarter of fiscal year 2016 compared to the same period of the prior fiscal year as well as 
significantly higher accruals for earned incentive compensation in fiscal year 2016 as compared to the prior year period.

Net cash provided by operating activities increased $16.4 million to $55.1 million for fiscal year 2015 from $38.7 million for
fiscal year 2014. Cash flows from operating activities depend heavily on operating performance and changes in working capital. 
Our primary source of operating cash flows for fiscal year ended August 31, 2015 was net income of $44.8 million. The changes
in  our  working  capital  from  period  to  period  were  primarily  attributable  to  an  overall  decrease  in the  trade  accounts 
receivable balance due  to  decreased  sales  volumes  and  the  timing  of  payments  received  from  our  customers  from  period  to 
period. In addition, the net cash provided by operating activities was impacted by the overall decrease in inventory levels due to 
the timing of our inventory purchases from period to period. Also contributing to the changes in working capital from period to 
period were lower earned incentive payouts and accruals in fiscal year 2015 compared to fiscal year 2014. The settlement of an 
insurance reimbursable item  in the second quarter of fiscal year 2015, which  was recorded in the third quarter of fiscal year 
2014, and lower income taxes receivable balances also contributed to the overall increase in cash provided by operating activities 
from period to period.

Investing Activities

Net cash used in investing activities increased $4.0 million to $20.9 million for fiscal year 2016 from $16.9 million for fiscal 
year 2015 primarily due to a $9.5 million increase in net purchases of short-term investments that were made by our U.K. and 
Australia subsidiaries. This increase was partially offset by a decrease of $4.1 million in cash outflow related to the GT85 Limited 

35

acquisition  which  was  completed  by  our  U.K.  subsidiary  in  early  fiscal  year  2015  and  a  $1.4  million  decrease  in  capital 
expenditures from period to period.

Net cash used in investing activities increased $6.4 million to $16.9 million for fiscal year 2015 from $10.5 million for fiscal 
year 2014 primarily due to a $4.1 million cash outflow related to the GT85 Limited acquisition which was completed by our 
U.K. subsidiary in September 2014. Of this $4.1 million purchase consideration, $3.7 million was paid in early fiscal year 2015 
and the remaining balance was paid in the last quarter of fiscal year 2015. Also contributing to the total cash outflows were a
$2.9 million increase in purchases of short-term investments that were made by our U.K. and Australia subsidiaries, and a $1.7 
million increase in capital expenditures from period to period.  These increases were slightly offset by a decrease in cash outflow 
related to the Belgium customer list which was acquired by our U.K. subsidiary for $1.8 million in fiscal year 2014.

Financing Activities

Net cash used in financing activities decreased $0.2 million to $38.5 million for fiscal year 2016 from $38.7 million for the fiscal 
year  2015  primarily  due  to  a  $4.0  million  increase  in  cash  proceeds  from  our  revolving  credit  facility,  which  was  almost 
completely offset by a $1.9 million increase in dividends paid and a $1.9 million increase in cash outflow for treasury stock 
purchases from period to period.

Net cash used in financing activities increased $12.9 million to $38.7 million for fiscal year 2015 from $25.8 million for fiscal 
year 2014 primarily due to a $25.0 million decrease in cash proceeds from our revolving credit facility, which was partially offset 
by a $12.5 million decrease in treasury stock purchases.  Dividends paid also increased by $1.5 million from period to period.

Effect of Exchange Rate Changes

All  of  our  foreign  subsidiaries  currently  operate  in  currencies  other  than  the  U.S.  Dollar  and  a  significant  portion  of  our 
consolidated  cash  balance  is  denominated  in  these  foreign  functional  currencies,  particularly  at  our  U.K.  subsidiary  which 
operates in Pound Sterling. As a result, our cash and cash equivalents balances are subject to the effects of the fluctuations in 
these functional currencies against the U.S. Dollar at the end of each reporting period. The net effect of exchange rate changes 
on cash and cash equivalents, when expressed in U.S. Dollar terms, was a decrease in cash of $4.2 million and $3.4 million for 
fiscal  years  2016  and  2015,  respectively,  and  an  increase  in  cash  of  $2.0  million  for  fiscal  year  2014.  These  changes  were 
primarily due to fluctuations in various foreign currency exchange rates from period to period, but the majority is related to the 
fluctuations in the Pound Sterling against the U.S. Dollar.

Share Repurchase Plans

On  October  14,  2014,  the  Company’s Board  of  Directors  approved  a share  buy-back  plan.  Under  the  plan,  which  became 
effective at the beginning of the third quarter of fiscal year 2015, once the Company’s previous $60.0 million plan was exhausted, 
the Company was authorized to acquire up to $75.0 million of its outstanding shares through August 31, 2016. The timing and 
amount of repurchases were based on terms and conditions as may be acceptable to the Company’s Chief Executive Officer and 
Chief Financial Officer and in compliance with all laws and regulations applicable thereto. During the period from March 1, 
2015 through August 31, 2016, the Company repurchased 503,127 shares at a total cost of $47.8 million under this $75.0 million 
plan.

On  June  21,  2016,  the  Company’s  Board  of  Directors  approved  a  new  share  buy-back  plan.  Under  the  plan,  which  became
effective on September 1, 2016 and will remain in effect through August 31, 2018, the Company is authorized to acquire up to 
$75.0 million of its outstanding shares on terms and conditions as may be acceptable to the Company’s Chief Executive Officer
and Chief Financial Officer and in compliance with all laws and regulations applicable thereto.

Dividends

The  Company  has  historically  paid  regular  quarterly  cash  dividends  on  its  common  stock.  In  December  2015,  the  Board  of 
Directors declared an 11% increase in the regular quarterly cash dividend, increasing it from $0.38 per share to $0.42 per share.  
On October 11, 2016, the Company’s Board of Directors declared a cash dividend of $0.42 per share payable on October 31,
2016 to  shareholders  of  record  on  October  21,  2016. Our  ability  to  pay  dividends  could  be  affected  by  future  business 
performance, liquidity, capital needs, alternative investment opportunities and loan covenants. 

Off-Balance Sheet Arrangements

We have no off-balance sheet arrangements as defined by Item 303(a)(4)(ii) of Regulation S-K.

36

Contractual Obligations

The following table sets forth our best estimates as to the amounts and timing of minimum contractual payments for our most 
significant contractual obligations and commitments as of August 31, 2016 for the next five years and thereafter (in thousands). 
Future events could cause actual payments to differ significantly from these amounts.

Operating leases

Total

1 year

2-3 years

4-5 years

$

4,340

$

1,996

$

1,774

$

540

Thereafter
30

$

The following summarizes other commitments which are excluded from the contractual obligations table above as of August 
31, 2016:

(cid:120) We have ongoing relationships with various suppliers (contract manufacturers) who  manufacture our products.  The 
contract manufacturers maintain title and control of certain raw materials and components, materials utilized in finished 
products, and of the finished products themselves until shipment to our customers or third-party distribution centers in 
accordance  with  agreed  upon  shipment  terms.  Although  we  typically  do  not  have  definitive  minimum  purchase 
obligations included in the contract terms with our contract manufacturers, when such obligations have been included, 
they  have  been immaterial.  In  the  ordinary  course  of  business,  we  communicate  supply  needs  to  our  contract 
manufacturers  based  on  orders  and  short-term  projections,  ranging  from  two  to  five  months.  We  are  committed  to 
purchase the products produced by the contract manufacturers based on the projections provided. Upon the termination 
of contracts with contract manufacturers, we obtain certain inventory control rights and are obligated to work with the 
contract manufacturer to sell through all product held by or manufactured by the contract manufacturer on our behalf 
during the termination notification period. If any inventory remains at the contract manufacturer at the termination date, 
we are obligated to purchase such inventory which may include raw materials, components and finished goods.

(cid:120) Under the current terms of the credit facility agreement with Bank of America, we may borrow funds in U.S. dollars or 
in foreign currencies from time to time during the five-year period commencing March 13, 2015 through May 13, 2020. 
As  of  August  31,  2016,  we  had  $122.0  million  outstanding  on  this  credit  facility.  Based  on  our  most  recent  cash 
projections  and  anticipated  business  activities,  we  expect  to  borrow  additional  amounts  against  this  credit  facility 
ranging from $20.0 million to $25.0 million in  fiscal  year 2017. We estimate that the interest associated  with these 
borrowings will be approximately $0.6 million for fiscal year 2017 based on estimated applicable interest rates and the 
expected dates of future borrowings. For additional details on this revolving line of credit, refer to the information set 
forth in Note 7 – Debt.

(cid:120) At August 31, 2016, the liability recorded for uncertain tax positions, excluding associated interest and penalties, was 
approximately $1.2 million. We have estimated that up to $0.4 million of unrecognized tax benefits related to income 
tax positions may be affected by the resolution of tax examinations or expiring statutes of limitation within the next 
twelve months.

Critical Accounting Policies

Our results of operations and financial condition, as reflected in our consolidated financial statements, have been prepared in 
accordance with accounting principles generally accepted in the United States of America. Preparation of financial statements
requires us to make estimates and assumptions affecting the reported amounts of assets, liabilities, revenues and expenses and 
the  disclosures  of  contingent  assets  and  liabilities.  We  use  historical  experience  and  other  relevant  factors  when  developing
estimates and assumptions and these estimates and assumptions are continually evaluated. Note 2 to our consolidated financial 
statements  included  in  Item  15  of  this  report  includes  a  discussion  of  the  Company’s  significant  accounting  policies.  The 
accounting policies discussed below are the ones we consider to be most critical to an understanding of our consolidated financial 
statements because their application places the most significant demands on our judgment. Our financial results may have varied 
from those reported had different assumptions been used or other conditions prevailed. Our critical accounting policies have been 
reviewed with the Audit Committee of the Board of Directors.

Revenue Recognition and Sales Incentives

Sales are recognized as revenue at the time of delivery to our customer when risks of loss and title have passed. Sales are recorded 
net of allowances for damaged goods and other sales returns, sales incentives, trade promotions and cash discounts. For certain 
of our sales we must make judgments and certain assumptions in order to determine when delivery has occurred. Through an 

37

analysis of end-of-period shipments for these particular sales, we determine an average time of transit of product to our customers, 
and this is used to estimate the time of delivery and whether revenue should be recognized during the current reporting period 
for such shipments. Differences in judgments or estimates related to the lengthening or shortening of the estimated delivery time 
used could result in material differences in the timing of revenue recognition. 

Sales incentives are recorded as a reduction of sales in our consolidated statements of operations. Sales incentives include on-
going trade promotion programs with customers and consumer coupon programs that require us to estimate and accrue for the 
expected  costs  of  such  programs.  These  programs  include  cooperative  marketing  programs,  shelf  price  reductions,  coupons, 
rebates, consideration and allowances given to retailers for shelf space and/or favorable display positions in their stores and other 
promotional activities. Costs related to these sales incentive programs, with the exception of coupon costs, are recorded as a
reduction  to  sales  upon  delivery  of  products  to  customers.  Coupon  costs  are  based  upon  historical  redemption  rates  and  are 
recorded as a reduction to sales as incurred, which is when the coupons are circulated.

Sales  incentives  are  calculated  based  primarily  on  historical  rates  and  consideration  of  recent  promotional  activities.  The 
determination of sales incentive costs and the related liabilities require us to use judgment for estimates that include current and
past trade promotion spending patterns, status of trade promotion activities and the interpretation of historical spending trends 
by customer and category. We review our assumptions and adjust our sales incentive allowances accordingly on a quarterly basis. 
Our consolidated financial statements could be materially impacted if the actual promotion rates are different from the estimated 
rates. If our accrual estimates for sales incentives at August 31, 2016 were to differ by 10%, the impact on net sales would be 
approximately $0.7 million.

Accounting for Income Taxes

Current income tax expense is the amount of income taxes expected to be payable for the current year. A deferred income tax 
liability or asset is established for the expected future tax consequences resulting from the differences in financial reporting and 
tax bases of assets and liabilities. A valuation allowance is provided if it is more likely than not that some or all of the deferred 
tax assets will not be realized. In addition to valuation allowances, we provide for uncertain tax positions when such tax positions 
do  not  meet  the  recognition  thresholds  or  measurement  standards  prescribed  by  the  authoritative  guidance  on  income  taxes. 
Amounts  for uncertain tax positions are adjusted in periods when  new  information becomes available or  when positions are 
effectively settled. We recognize accrued interest and penalties related to uncertain tax positions as a component of income tax 
expense. 

U.S. federal income tax expense is provided on remittances of foreign earnings and on unremitted foreign earnings that are not 
indefinitely  reinvested.  U.S.  federal  income  taxes  and  foreign  withholding  taxes  are  not  provided  when  foreign  earnings  are 
indefinitely reinvested. We determine whether our foreign subsidiaries will invest their undistributed earnings indefinitely based 
on  the  capital  needs  of  the  foreign  subsidiaries.  We  reassess  this  determination  each  reporting  period.  Changes  to  this 
determination may be warranted based on our experience as well as plans regarding future international operations and expected 
remittances. 

Valuation of Goodwill

The carrying value of goodwill is reviewed for possible impairment in accordance with the authoritative guidance on goodwill,
intangibles and other. We assess for possible impairments  to goodwill at least annually  during our second fiscal quarter and 
otherwise when events or changes in circumstances indicate that an impairment condition may exist. 

During  the  second  quarter  of  fiscal  year  2016,  we  performed our  annual  goodwill  impairment  test.  The  annual  goodwill 
impairment  test  was  performed  at  the  reporting  unit  level  as  required  by  the  authoritative  guidance. In  accordance 
with ASU No. 2011-08,  “Testing  Goodwill  for  Impairment”,  companies  are  permitted  to first  assess  qualitative  factors  to 
determine whether it is necessary to perform the two-step quantitative goodwill impairment test. We performed a qualitative 
assessment of each reporting unit to determine whether it was more likely than not that the fair value of a reporting unit was less 
than its carrying amount. In  performing this qualitative assessment,  we assessed relevant events and circumstances that  may 
impact the fair value and the carrying amount of each of our reporting units. Factors that were considered included, but were not 
limited to, the following: (1) macroeconomic conditions; (2) industry and market conditions; (3) historical financial performance 
and  expected  financial  performance;  (4) other  entity  specific  events,  such  as  changes  in  management  or  key  personnel;  and 
(5) events affecting the Company’s reporting units, such as a change in the composition of net assets or any expected dispositions. 
Based on the results of this qualitative assessment, we determined that it is more likely than not that the carrying value of each 
of our reporting units is less than its fair value and, thus, the two-step quantitative analysis was not required. As a result, we 

38

concluded that no impairment of our goodwill existed as of February 29, 2016. We also did not identify or record any impairment 
losses related to our goodwill during our annual impairment tests performed in fiscal years 2015 and 2014.

While we believe that the estimates and assumptions used in our goodwill impairment test and analyses are reasonable, actual 
events and results could differ substantially from those included in the calculation. In the event that business conditions change 
in the future, we may be required to reassess and update our forecasts and estimates used in subsequent goodwill impairment 
analyses. If the results of these future analyses are lower than current estimates, an impairment charge to our goodwill balances 
may result at that time.

In addition, there were no indicators of impairment identified as a result of our review of events and circumstances related to our 
goodwill subsequent to February 29, 2016.

Impairment of Definite-Lived Intangible Assets

We assess for potential impairments to our long-lived assets  when there is evidence that events or changes in circumstances 
indicate that the carrying amount of an asset may not be recoverable and/or its estimated remaining useful life may no longer be 
appropriate. Any required impairment loss would be measured as the amount by which the asset’s carrying amount exceeds its 
fair  value,  which  is  the  amount  at  which  the  asset  could  be  bought  or  sold  in  a  current  transaction  between  willing  market 
participants and would be recorded as a reduction in the carrying amount of the related asset and a charge to results of operations. 
An  impairment  loss  would  be  recognized  when  the  sum  of  the  expected  future  undiscounted  net  cash  flows  is  less  than  the 
carrying amount of the asset. 

There were no indicators of potential impairment identified as a result of the Company’s review of events and circumstances 
related to its existing definite-lived intangible assets for the periods ended August 31, 2016, 2015 and 2014.

Recently Issued Accounting Standards

In August 2016, the Financial Accounting Standards Board (“FASB”) issued Accounting Standard Update (“ASU”) No. 2016-
15, “Classification of Certain Cash Receipts and Cash Payments”. The amendments address eight specific cash flow issues to 
reduce  the  existing  diversity  in  practice  in  how  certain  cash  receipts  and  cash  payments  are  presented  and  classified  in  the 
statement of cash flows. This guidance is effective for fiscal years beginning after December 15, 2017, including interim periods 
within that reporting period. Early adoption is permitted and should be applied using a retrospective approach. The Company is 
in the process of evaluating the potential impacts of this new guidance on its consolidated financial statements.

In June 2016, the FASB issued ASU No. 2016-13, “Measurement of Credit Losses on Financial Instruments”, which requires 
entities to estimate all expected credit losses for certain types of financial instruments, including trade receivables, held at the 
reporting date based on historical experience, current conditions, and reasonable and supportable forecasts. The updated guidance 
also expands the disclosure requirements to enable users of financial statements to understand the entity’s assumptions, models 
and methods for estimating expected credit losses. This guidance is effective for fiscal years beginning after December 15, 2019, 
including interim periods within that reporting period. Early adoption is permitted. The Company is in the process of evaluating 
the potential impacts of this new guidance on its consolidated financial statements.

In  March  2016,  the FASB  issued  ASU  No.  2016-09, “Improvements  to  Employee  Share-Based  Payment  Accounting”. The 
amendments in this updated guidance include changes to simplify the Codification for several aspects of the accounting for share-
based payment transactions, including those related to the income tax consequences, classification of awards as either equity or 
liabilities,  accounting  for  forfeitures,  minimum  statutory  withholding  requirements  and  classification  of  certain  items  on  the 
statement of cash flows. Certain of these changes are required to be applied retrospectively while other changes are required to 
be applied prospectively. This guidance is effective for fiscal years beginning after December 15, 2016, including interim periods 
within  that  reporting  period. Early adoption  is  permitted.  The  Company  is  still  evaluating  whether  it  will  adopt  this updated 
guidance in fiscal year 2017 or in fiscal year 2018, as required, but it expects that the adoption of this new guidance will have a 
more  than  inconsequential  impact  on  the  Company’s  consolidated  financial  statements.    For  example,  if  the  Company  had 
adopted this updated guidance in fiscal year 2016, its income tax expense for the year would have been reduced by approximately 
$2.1 million due to the recognition of excess tax benefits in the provision for income taxes rather than through additional paid-
in-capital.  The Company also expects to change its policy related to forfeitures upon adoption of this new guidance such that it 
will  recognize  the  impacts  of  forfeitures  as  they  occur  rather  than  recognizing  them  based  on  an  estimated  forfeiture  rate.  
Although  the  Company  is  still  assessing  the  impacts  of  this  change  in  policy  for  forfeitures  on  its  consolidated  financial 
statements, it does not expect that the impact will be material.

In February 2016, the FASB issued ASU No. 2016-02, “Leases”. The new standard establishes a right-of-use model that requires 
a lessee to record a right-of-use asset and a lease liability on the balance sheet for all leases with terms longer than twelve months. 
39

Leases will be classified as either finance or operating, with classification affecting the pattern of expense recognition in the 
income statement. This guidance is effective for fiscal years beginning after December 15, 2018, including interim periods within 
that reporting period. Early adoption is permitted and should be applied using a modified retrospective approach. The Company is 
in the process of evaluating the impacts of this new guidance on its consolidated financial statements and related disclosures.

In May 2014, the FASB issued ASU No. 2014-09, “Revenue from Contracts with Customers”, which supersedes the revenue 
recognition  requirements  in  ASC  605,  “Revenue  Recognition”. The  core  principle  of  this  updated  guidance and  related 
amendments is that an entity should recognize revenue to depict the transfer of promised goods or services to customers in an 
amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. The new 
rule also requires additional disclosure about the nature, amount, timing and uncertainty of revenue and cash flows arising from 
customer contracts, including significant judgments and changes in judgments and assets recognized from costs incurred to obtain 
or fulfill a contract. This guidance was originally to be effective for annual reporting periods beginning after December 15, 2016, 
including interim periods  within that reporting period. In July 2015, the FASB approved a one year deferral for the effective 
date of this guidance. Early adoption is permitted but only to the original effective date. Companies are permitted to adopt this 
new rule following either a full or modified retrospective approach. The Company does not intend to adopt this guidance early 
and it will become effective for the Company on September 1, 2018. The Company has not yet decided which implementation
method  it  will  adopt.  Although management  has  completed  its  initial  evaluation  of  this  new guidance as  it  pertains  to  the 
Company, it is still in the process of determining the impacts that this updated guidance will have on the Company's consolidated 
financial statements.

Related Parties

On October 11, 2011, the Company’s Board of Directors elected Mr. Gregory A. Sandfort as a director of WD-40 Company. Mr. 
Sandfort is the Chief Executive Officer of Tractor Supply Company (“Tractor Supply”), which is a WD-40 Company customer 
that acquires products from the Company in the ordinary course of business.

The consolidated financial statements include sales to Tractor Supply of $1.2 million and $1.1 million for fiscal years 2016 and 
2015, respectively. Accounts receivable from Tractor Supply were not material as of August 31, 2016.

Item 7A.  Quantitative and Qualitative Disclosures About Market Risk

Foreign Currency Risk

The Company is exposed to a variety of risks, including foreign currency exchange rate fluctuations. In the normal course of 
business, the Company employs established policies and procedures to manage its exposure to fluctuations in foreign currency 
values.

All  of  the  Company’s  international  subsidiaries  operate  in  functional  currencies  other  than  the  U.S.  dollar.  As  a  result,  the 
Company is exposed to foreign currency related risk when the financial statements of its international subsidiaries are translated 
for consolidation purposes from functional currencies to U.S. dollars. This foreign currency risk can affect sales, expenses and 
profits as well as assets and liabilities that are denominated in currencies other than the U.S. dollar.  The Company does not enter 
into any hedging activities to mitigate this foreign currency translation risk.

The Company’s U.K. subsidiary,  whose functional currency is Pound Sterling, utilizes foreign currency forward contracts to 
limit its exposure in converting accounts receivable and accounts payable balances denominated in non-functional currencies.
The principal currency that creates the foreign currency exposures at the U.K. subsidiary is the Euro. The Company regularly 
monitors its foreign exchange exposures to ensure the overall effectiveness of its foreign currency hedge positions. While the
Company engages in foreign currency hedging activity to reduce its risk, for accounting purposes, none of its foreign currency 
forward contracts are designated as hedges. 

Interest Rate Risk

As of August 31, 2016, the Company had a $122.0 million outstanding balance on its existing $175.0 million revolving credit 
facility agreement with Bank of America. This $175.0 million revolving credit facility is subject to interest rate fluctuations. 
Under the terms of the credit facility agreement, the Company may borrow loans in U.S. dollars or in foreign currencies from 
time to time until May 13, 2020. All loans denominated in U.S. dollars will accrue interest at the bank’s Prime rate or at LIBOR 
plus a margin of 0.85 percent (together with any applicable mandatory liquid asset costs imposed by non-U.S. banking regulatory 
authorities). All loans denominated in foreign currencies will accrue interest at LIBOR plus 0.85 percent. Any significant increase 
in  the  bank’s  Prime  rate  and/or  LIBOR  rate  could  have  a  material  effect  on  interest  expense  incurred  on  any  borrowings 
outstanding under the credit facility.

40

Item 8.  Financial Statements and Supplementary Data

The Company’s consolidated financial statements at August 31, 2016 and 2015 and for each of the three fiscal years in the period 
ended August 31, 2016, and the Report of Independent Registered Public Accounting Firm, are included in Item 15 of this report.

Quarterly Financial Data (Unaudited)

The following table sets forth certain unaudited quarterly consolidated financial data (in thousands, except per share data):

Net sales
Gross profit
Net income
Diluted earnings per common share

Net sales
Gross profit
Net income
Diluted earnings per common share

1st
92,522
51,408
12,062
0.83

1st
96,353
49,701
10,786
0.73

$
$
$
$

$
$
$
$

$
$
$
$

$
$
$
$

Fiscal Year Ended August 31, 2016

2nd
94,550
52,362
13,669
0.94

3rd
96,446
54,811
12,665
0.88

$
$
$
$

4th
97,152
55,788
14,232
0.99

$
$
$
$

Total
$ 380,670
$ 214,369
52,628
$
3.64
$

Fiscal Year Ended August 31, 2015

2nd
97,331
51,233
11,333
0.76

3rd
92,485
49,272
10,965
0.75

$
$
$
$

4th
91,981
49,972
11,723
0.80

$
$
$
$

Total
$ 378,150
$ 200,178
44,807
$
3.04
$

Item 9.  Changes in and Disagreements With Accountants on Accounting and Financial Disclosure

None.

Item 9A.  Controls and Procedures

Evaluation of Disclosure Controls and Procedures

The term “disclosure controls and procedures” is defined in Rules 13a-15(e) and 15d-15(e) promulgated under the Securities 
Exchange Act of 1934, as amended (“Exchange Act”). The term disclosure controls and procedures means controls and other 
procedures of a Company that are designed to ensure the information required to be disclosed by the Company in the reports that 
it files or submits under the Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s 
rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that 
information required to be disclosed by a Company in the reports that it files or submits under the Exchange Act is accumulated 
and communicated to the Company’s management, including its principal executive and principal financial officers, or persons 
performing  similar  functions,  as  appropriate  to  allow  timely  decisions  regarding  required  disclosures.  The  Company’s  Chief 
Executive  Officer  and  Chief  Financial  Officer  have  evaluated  the  effectiveness  of  the  Company’s  disclosure  controls  and 
procedures as of August 31, 2016, the end of the period covered by this report (the Evaluation Date), and they have concluded 
that, as of the Evaluation Date, such controls and procedures were effective at ensuring that required information will be disclosed 
on a timely basis in the Company’s reports filed under the Exchange Act. Although management believes the Company’s existing 
disclosure controls and procedures are adequate to enable the Company to comply with its disclosure obligations, management 
continues to review and update such controls and procedures. The Company has a disclosure committee, which consists of certain 
members of the Company’s senior management.

Management’s Report on Internal Control over Financial Reporting

Management is responsible for establishing and maintaining adequate internal control over financial reporting, as such term is 
defined in Exchange Act Rule 13a-15(f). Under the supervision and with the participation of our Chief Executive Officer and 
Chief Financial Officer, management conducted an evaluation of the effectiveness of its internal control over financial reporting 
based upon the framework in Internal Control — Integrated Framework issued by the Committee of Sponsoring Organizations 
of the Treadway Commission in 2013. Based on that evaluation, management concluded that its internal control over financial 
reporting is effective as of August 31, 2016.

41

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect  misstatements.  Also,
projections  of  any  evaluation  of  effectiveness to  future  periods  are  subject  to  the  risk  that  controls  may  become  inadequate 
because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

PricewaterhouseCoopers  LLP,  independent  registered  public  accounting  firm,  who  audited  and  reported  on  the  consolidated 
financial statements of WD-40 Company included in Item 15 of this report, has audited the effectiveness of WD-40 Company’s 
internal control over financial reporting as of August 31, 2016, as stated in their report included in Item 15 of this report.

Changes in Internal Control over Financial Reporting

For  the  quarter  ended  August  31,  2016,  there  were  no  significant  changes  to  the  Company’s  internal  control  over  financial 
reporting that materially affected, or would be reasonably likely to materially affect, its internal control over financial reporting.

Item 9B.  Other Information

None.

42

Item 10.  Directors, Executive Officers and Corporate Governance 

PART III

Certain  information  required  by  this  item  is  set  forth  under  the  headings  “Security  Ownership  of  Directors  and  Executive 
Officers,”  “Nominees  for  Election  as  Directors,”  “Audit  Committee”  and  “Section  16(a)  Beneficial  Ownership  Reporting 
Compliance” in the Company’s Proxy Statement to be filed with the Securities and Exchange Commission in connection with 
the 2016 Annual Meeting of Stockholders on December 13, 2016 (“Proxy Statement”), which information is incorporated by 
reference herein. Additional information concerning executive officers of the Registrant required by this item is included in this 
report following Item 4 of Part I under the heading, "Executive Officers of the Registrant."

The Registrant has a code of ethics (as defined in Item 406 of Regulation S-K under the Exchange Act) applicable to its principal 
executive officer, principal financial officer, principal accounting officer or controller and persons performing similar functions. 
The code of ethics is represented by the Registrant’s Code of Conduct applicable to all employees and directors. A copy of the 
Code of Conduct may be found on the Registrant’s internet website on the Corporate Governance link from the Investors page 
at www.wd40company.com.

Item 11.  Executive Compensation 

Information required by this item is incorporated by reference to the Proxy Statement under the headings “Board of Directors 
Compensation,”  “Compensation  Committee  Interlocks  and  Insider  Participation,”  “Compensation  Discussion  and  Analysis,” 
“Compensation  Committee  Report,”  “Executive  Compensation,”  “Supplemental  Death  Benefit  Plans  and  Supplemental 
Insurance Benefits” and “Change of Control Severance Agreements.”

Item 12.  Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters 

Certain information required by this item is  incorporated by reference to the Proxy Statement  under the  headings  “Principal 
Security Holders” and “Security Ownership of Directors and Executive Officers.”

Equity Compensation Plan Information

The following table provides information regarding shares of the Company’s common stock authorized for issuance under equity 
compensation plans as of August 31, 2016:

Number of securities to
be issued upon exercise
of outstanding options,
warrants and rights
(a)

Weighted-average exercise
price of outstanding options
warrants and rights
(b)

Number of securities
remaining available for
future issuance under
equity compensation plans
(excluding securities
reflected in column (a))
(c)

229,878 (1) $

n/a
229,878 (1) $

35.59 (2)

n/a
35.59 (2)

1,696,909

n/a

1,696,909

Plan category
Equity compensation plans

approved by security holders

Equity compensation plans not
approved by security holders

(1) Includes 27,820 securities to be issued upon exercise of outstanding stock options; 130,035 securities to be issued pursuant to outstanding restricted stock 
units; 45,700 securities to be issued pursuant to outstanding market share units (“MSUs”) based on 100% of the target number of MSU shares to be issued 
upon achievement of the applicable performance measure specified for such MSUs; and 26,323 securities to be issued pursuant to outstanding deferred 
performance units (“DPUs”) based on 100% of the maximum number of DPU shares to be issued upon achievement of the applicable performance measure 
specified for such DPUs.

(2) Weighted average exercise price only applies to stock options outstanding of 27,820, which is included as a component of the number of securities to be 

issued upon exercise of outstanding options, warrants and rights.

43

Item 13.  Certain Relationships and Related Transactions, and Director Independence

Information  required  by  this  item  is  incorporated  by  reference  to  the  Proxy  Statement  under  the  headings  “Director 
Independence”, “Audit Committee” and “Related Party Transactions Review and Oversight.”

Item 14.  Principal Accountant Fees and Services

Information  required  by  this  item  is  incorporated  by  reference  to  the  Proxy  Statement  under  the  heading  “Ratification  of 
Appointment of Independent Registered Public Accounting Firm.”

44

PART IV

Item 15.  Exhibits, Financial Statement Schedules

(a) Documents filed as part of this report

(1) Report of Independent Registered Public Accounting Firm

Consolidated Balance Sheets
Consolidated Statements of Operations
Consolidated Statements of Comprehensive Income
Consolidated Statements of Shareholders’ Equity
Consolidated Statements of Cash Flows 
Notes to Consolidated Financial Statements

Page

F-1
F-2
F-3
F-4
F-5
F-6
F-7

(2) Financial statement schedules are omitted because they are not applicable or the required information is shown in the consolidated financial 

statements or notes thereto.

(3) Exhibits

Exhibit
No.

Description 

3(a)

3(b)

10(a)

10(b)

10(c)

10(d)

10(e)

10(f)

10(g)

10(h)

10(i)

10(j)

10(k)

Articles of Incorporation and Bylaws.

Certificate of Incorporation, incorporated by reference from the Registrant’s Form 10-K filed October 22, 2012, Exhibit 3(a)
thereto.

Amended and Restated Bylaws of WD-40 Company, incorporated by reference from the Registrant’s Form 8-K filed July 18,
2016, Exhibit 3(a) thereto.

Material Contracts.

Executive Compensation Plans and Arrangements (Exhibits 10(a) through 10(p) are management contracts and compensatory 
plans or arrangements required to be filed as exhibits pursuant to Item 15(b)).

WD-40 Company 2007 Stock Incentive Plan, incorporated by reference from the Registrant’s Form 10-K filed October 22,
2012, Exhibit 10(a) thereto.

Fourth  Amended  and  Restated  WD-40  Company  1990  Incentive  Stock  Option  Plan, incorporated  by  reference  from  the
Registrant’s Form 10-K filed October 22, 2015, Exhibit 10(b) thereto.

WD-40  Directors’  Compensation  Policy  and  Election  Plan  dated  October  12,  2015,  incorporated  by  reference  from  the 
Registrant’s Form 8-K filed June 24, 2016, Exhibit 10(a) thereto.

Form of Indemnity Agreement between the Registrant and its executive officers and directors, incorporated by reference from 
the Registrant’s Form 10-K filed October 22, 2013, Exhibit 10(d) thereto.

Form of Restricted Stock Unit Agreement for grants of Restricted Stock Units to Executive Officers in fiscal years 2014, 2015 
and 2016.

Form of Market Share Unit Award Agreement for grants of Market Share Units to Executive Officers in fiscal years 2014, 
2015 and 2016, incorporated by reference from the Registrant’s Form 8-K filed October 25, 2012, Exhibit 10(a) thereto.

Form of Deferred Performance Unit Award Agreement for grants of Deferred Performance Units to Executive Officers in fiscal 
year 2016.

Amended and Restated of WD-40 Company’s Performance Incentive Compensation Plan, incorporated by reference from the
Registrant’s Proxy Statement filed November 1, 2012, Appendix A thereto.

Form of WD-40 Company Supplemental Death Benefit Plan applicable to certain executive officers of the Registrant.

Change of Control Severance Agreement between WD-40 Company and Jay W. Rembolt dated October 16, 2008, incorporated
by reference from the Registrant’s Form 10-K filed October 21, 2014, Exhibit 10(h) thereto.

Change  of  Control  Severance  Agreement  between  WD-40  Company  and  Richard  T.  Clampitt  dated  October  15,  2014,
incorporated by reference from the Registrant’s Form 10-K filed October 21, 2014, Exhibit 10(i) thereto.

45

10(l)

10(m)

10(n)

10(o)

10(p)

10(q)

10(r)

10(s)

10(t)

10(u)

10(v)

21

23

31(a)

31(b)

32(a)

32(b)

Change  of  Control  Severance  Agreement  between  WD-40  Company  and  Stanley  A.  Sewitch  dated  October  15,  2014,
incorporated by reference from the Registrant’s Form 10-K filed October 21, 2014, Exhibit 10(j) thereto.

Change of Control Severance Agreement between WD-40 Company and Garry O. Ridge dated February 14, 2006, incorporated
by reference from the Registrant’s Form 10-K filed October 20, 2011, Exhibit 10(h) thereto.

Change  of  Control  Severance  Agreement  between  WD-40  Company  and  Michael  L.  Freeman  dated  February  14,  2006,
incorporated by reference from the Registrant’s Form 10-K filed October 20, 2011, Exhibit 10(j) thereto.

Change of Control Severance Agreement between WD-40 Company and Geoffrey J. Holdsworth dated February 14, 2006,
incorporated by reference from the Registrant’s Form 10-K filed October 20, 2011, Exhibit 10(h) thereto.

Change  of  Control  Severance  Agreement  between  WD-40  Company  and  William  B.  Noble  dated  February  14,  2006,
incorporated by reference from the Registrant’s Form 10-K filed October 20, 2011, Exhibit 10(m) thereto.

Credit Agreement dated June 17, 2011 among WD-40 Company and Bank of America, N.A., incorporated by reference from
the Registrant’s Form 8-K filed June 17, 2011, Exhibit 10(a) thereto.

First  Amendment  to  Credit  Agreement  dated  January  7,  2013  among  WD-40  Company  and  Bank  of  America,  N.A.,
incorporated by reference from the Registrant’s Form 10-Q filed January 9, 2013, Exhibit 10(b) thereto.

Second  Amendment  to  Credit  Agreement  dated  May  13,  2015  among  WD-40  Company  and  Bank  of  America,  N.A.,
incorporated by reference from the Registrant’s Form 8-K/A filed May 18, 2015, Exhibit 10(a) thereto.

Third Amendment  to  Credit  Agreement  dated  November  16,  2015  among  WD-40  Company  and  Bank  of  America,  N.A.,
incorporated by reference from the Registrant’s Form 8-K filed November 19, 2015, Exhibit 10(a) thereto.

Fourth Amendment  to  Credit  Agreement  dated  September  1,  2016 among  WD-40  Company  and  Bank  of  America,  N.A.,
incorporated by reference from the Registrant’s Form 8-K filed September 2, 2016, Exhibit 10(a) thereto.

Purchase and Sale Agreement and Escrow Instructions dated July 29, 2016, incorporated by reference from the Registrant’s 
Form 8-K filed August 4, 2016, Exhibit 10(a) thereto. 

Subsidiaries of the Registrant. 

Consent of Independent Registered Public Accounting Firm dated October 24, 2016.

Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

Certification of Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

Certification of Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

101. INS

XBRL Instance Document

101. SCH

XBRL Taxonomy Extension Schema Document

101. CAL

XBRL Taxonomy Extension Calculation Linkbase Document

101. DEF

XBRL Taxonomy Extension Definition Linkbase Document

101. LAB

XBRL Taxonomy Extension Labels Linkbase Document

101. PRE

XBRL Taxonomy Extension Presentation Linkbase Document

46

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this 
annual report to be signed on its behalf by the undersigned, thereunto duly authorized.

SIGNATURES

WD-40 COMPANY
Registrant

/s/ JAY W. REMBOLT 
JAY W. REMBOLT
Vice President, Finance
Treasurer and Chief Financial Officer
Date: October 24, 2016

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons 
on behalf of the Registrant and in the capacities and on the dates indicated. 

/s/ GARRY O. RIDGE
GARRY O. RIDGE
Chief Executive Officer and Director
(Principal Executive Officer)
Date: October 24, 2016

/s/ GILES H. BATEMAN
GILES H. BATEMAN, Director
Date:  October 24, 2016

/s/ PETER D. BEWLEY
PETER D. BEWLEY, Director
Date: October 24, 2016

/s/ DANIEL T. CARTER
DANIEL T. CARTER, Director
Date: October 24, 2016

/s/ MELISSA CLAASSEN
MELISSA CLAASSEN, Director
Date: October 24, 2016

/s/ RICHARD A. COLLATO
RICHARD A. COLLATO, Director
Date: October 24, 2016

/s/ MARIO L. CRIVELLO
MARIO L. CRIVELLO, Director
Date: October 24, 2016

/s/ LINDA A. LANG
LINDA A. LANG, Director
Date: October 24, 2016

/s/ DANIEL E. PITTARD
DANIEL E. PITTARD, Director
Date: October 24, 2016

/s/ GREGORY A. SANDFORT
GREGORY A. SANDFORT, Director
Date: October 24, 2016

/s/ NEAL E. SCHMALE
NEAL E. SCHMALE, Director
Date: October 24, 2016

47

 
 
[This page intentionally left blank.] 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Report of Independent Registered Public Accounting Firm

To the Board of Directors and Shareholders of WD-40 Company

In  our  opinion,  the  accompanying  consolidated  balance  sheets  and  the  related  consolidated  statements  of  operations,  of 
comprehensive income, of shareholders’ equity, and of cash flows present fairly, in all material respects, the financial position 
of WD-40 Company and its subsidiaries at August 31, 2016 and August 31, 2015, and the results of their operations and their 
cash flows for each of the three years in the period ended August 31, 2016 in conformity with accounting principles generally 
accepted  in  the  United  States  of  America.    Also  in  our  opinion,  the  Company  maintained,  in  all  material  respects,  effective 
internal control over financial reporting as of August 31, 2016, based on criteria established in Internal Control - Integrated 
Framework issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission  (COSO)  in  2013.    The 
Company's management is responsible for these financial statements, for maintaining effective internal control over financial 
reporting and for its assessment of the effectiveness of internal control over financial reporting, included in Management's Report 
on Internal Control over Financial Reporting appearing under Item 9A. Our responsibility is to express opinions on these financial 
statements and on the Company's internal control over financial reporting based on our integrated audits.  We conducted our
audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).  Those standards 
require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of
material misstatement and whether effective internal control over financial reporting was maintained in all material respects. Our 
audits of the financial statements included examining, on a test basis, evidence supporting the amounts and disclosures in the
financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the 
overall  financial  statement  presentation.    Our  audit  of  internal  control  over  financial  reporting  included  obtaining  an 
understanding of internal control over financial reporting,  assessing  the risk that a  material  weakness exists, and testing and 
evaluating  the  design  and  operating  effectiveness  of  internal  control  based  on  the  assessed  risk.    Our  audits  also  included 
performing  such  other  procedures  as  we  considered  necessary  in  the  circumstances.  We  believe  that  our  audits  provide  a 
reasonable basis for our opinions.

As discussed in Note 2, the consolidated financial statements, the Company changed the manner in which it classifies deferred
taxes on the consolidated balance sheet in fiscal year 2016.

A  company’s  internal  control  over  financial  reporting  is  a  process  designed  to  provide  reasonable  assurance  regarding  the 
reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally 
accepted accounting principles.  A company’s internal control over financial reporting includes those policies and procedures 
that  (i) pertain  to  the  maintenance  of  records  that,  in  reasonable  detail,  accurately  and  fairly  reflect  the  transactions  and 
dispositions of the assets of the company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit 
preparation  of  financial  statements  in  accordance  with  generally  accepted  accounting  principles,  and  that  receipts  and 
expenditures of  the  company  are  being  made  only  in  accordance  with  authorizations  of  management  and  directors  of  the 
company; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or 
disposition of the company’s assets that could have a material effect on the financial statements.

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect  misstatements.    Also,
projections  of  any  evaluation  of  effectiveness  to  future  periods  are  subject  to  the  risk  that  controls  may  become  inadequate 
because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

/s/ PricewaterhouseCoopers LLP

San Diego, CA
October 24, 2016

F-1

WD-40 COMPANY
CONSOLIDATED BALANCE SHEETS
(In thousands, except share and per share amounts)

Assets
Current assets:

Cash and cash equivalents
Short-term investments
Trade accounts receivable, less allowance for doubtful 

accounts of $394 and $491 at August 31, 2016
and 2015, respectively

Inventories
Current deferred tax assets, net
Other current assets

Total current assets

Property and equipment, net
Goodwill
Other intangible assets, net
Deferred tax assets, net
Other assets

Total assets

Liabilities and Shareholders' Equity
Current liabilities:
Accounts payable
Accrued liabilities
Accrued payroll and related expenses
Income taxes payable

Total current liabilities

Revolving credit facility
Deferred tax liabilities, net
Other long-term liabilities
Total liabilities

Commitments and Contingencies (Note 11)

Shareholders' equity:

(cid:38)(cid:82)(cid:80)(cid:80)(cid:82)(cid:81)(cid:3)(cid:86)(cid:87)(cid:82)(cid:70)(cid:78)(cid:3)(cid:650)(cid:3)(cid:68)(cid:88)(cid:87)(cid:75)(cid:82)(cid:85)(cid:76)(cid:93)(cid:72)(cid:71)(cid:3)36,000,000 shares, $0.001 par value;

19,621,820 and 19,546,888 shares issued at August 31, 2016 and 2015,
respectively; and 14,208,338 and 14,450,490 shares outstanding at 
August 31, 2016 and 2015, respectively

Additional paid-in capital
Retained earnings
Accumulated other comprehensive income (loss)
(cid:38)(cid:82)(cid:80)(cid:80)(cid:82)(cid:81)(cid:3)(cid:86)(cid:87)(cid:82)(cid:70)(cid:78)(cid:3)(cid:75)(cid:72)(cid:79)(cid:71)(cid:3)(cid:76)(cid:81)(cid:3)(cid:87)(cid:85)(cid:72)(cid:68)(cid:86)(cid:88)(cid:85)(cid:92)(cid:15)(cid:3)(cid:68)(cid:87)(cid:3)(cid:70)(cid:82)(cid:86)(cid:87)(cid:3)(cid:650)(cid:3)5,413,482 and 5,096,398

shares at August 31, 2016 and 2015, respectively

Total shareholders' equity
Total liabilities and shareholders' equity

August 31,

2016

August 31,

2015

$

50,891
57,633

$

53,896
48,603

64,680
31,793
-
4,475
209,472
11,545
95,649
19,191
621
3,190
339,668

18,690
15,757
20,866
3,381
58,694
122,000
16,365
2,214
199,273

20
145,936
289,642
(27,298)

(267,905)
140,395
339,668

$

$

$

58,750
32,052
5,824
6,127
205,252
11,376
96,409
22,961
-
3,259
339,257

17,128
15,200
13,357
2,287
47,972
108,000
23,145
2,282
181,399

20
141,651
260,683
(8,722)

(235,774)
157,858
339,257

$

$

$

See accompanying notes to consolidated financial statements.

F-2

WD-40 COMPANY
CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands, except per share amounts)

Net sales
Cost of products sold

Gross profit

Operating expenses:

Selling, general and administrative
Advertising and sales promotion
Amortization of definite-lived intangible assets

Total operating expenses

Income from operations

Other income (expense):

Interest income
Interest expense
Other income (expense), net

Income before income taxes
Provision for income taxes
Net income 

Earnings per common share:

Basic
Diluted

Shares used in per share calculations:

Basic
Diluted

$

$

$
$

Fiscal Year Ended August 31,

2016

2015

2014

$

$

$
$

380,670
166,301
214,369

117,767
22,278
2,976
143,021

71,348

683
(1,703)
2,461
72,789
20,161
52,628

3.65
3.64

14,332
14,379

$

$

$
$

378,150
177,972
200,178

108,873
22,876
3,039
134,788

65,390

584
(1,205)
(1,659)
63,110
18,303
44,807

3.05
3.04

14,582
14,649

382,997
184,144
198,853

108,577
23,922
2,617
135,116

63,737

596
(1,002)
(372)
62,959
19,213
43,746

2.89
2.87

15,072
15,148

See accompanying notes to consolidated financial statements.

F-3

WD-40 COMPANY
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(In thousands)

Net income
Other comprehensive (loss) income:

Foreign currency translation adjustment

Total comprehensive income

Fiscal Year Ended August 31,

2016

2015

2014

$

$

52,628

(18,576)
34,052

$

$

44,807

(9,825)
34,982

$

$

43,746

6,146
49,892

See accompanying notes to consolidated financial statements.

F-4

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WD-40 COMPANY
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)

Fiscal Year Ended August 31,

2016

2015

2014

$

52,628

$

44,807

$

43,746

Operating activities:
Net income
Adjustments to reconcile net income to net cash provided by

operating activities:

Depreciation and amortization 
Net gains on sales and disposals of property and equipment
Deferred income taxes
Excess tax benefits from settlements of stock-based equity awards
Stock-based compensation
Unrealized foreign currency exchange (gains) losses, net
Provision for bad debts
Changes in assets and liabilities:
Trade accounts receivable
Inventories
Other assets
Accounts payable and accrued liabilities
Accrued payroll and related expenses
Income taxes payable
Other long-term liabilities

Net cash provided by operating activities

Investing activities:

Purchases of property and equipment
Proceeds from sales of property and equipment
Purchases of intangible assets
Acquisition of business
Purchases of short-term investments
Maturities of short-term investments

Net cash used in investing activities

Financing activities:

Treasury stock purchases
Dividends paid
Proceeds from issuance of common stock
Excess tax benefits from settlements of stock-based equity awards
Net proceeds from revolving credit facility

Net cash used in financing activities

Effect of exchange rate changes on cash and cash equivalents
Net (decrease) increase in cash and cash equivalents
Cash and cash equivalents at beginning of period
Cash and cash equivalents at end of period

Supplemental cash flow information:

Cash paid for:

Interest
Income taxes, net of tax refunds received

$

$
$

6,465
(75)
(2,227)
(2,064)
3,655
(986)
52

(9,936)
(1,001)
1,557
2,871
5,486
4,235
(56)
60,604

(4,354)
301
-
-
(24,899)
8,032
(20,920)

(32,131)
(23,669)
1,200
2,064
14,000
(38,536)
(4,153)
(3,005)
53,896
50,891

1,573
16,494

$

$
$

6,464
(71)
(1,334)
(1,205)
2,782
2,086
302

(314)
2,037
1,731
(2,464)
(2,722)
2,737
228
55,064

(5,784)
333
-
(4,117)
(10,575)
3,192
(16,951)

(30,259)
(21,720)
2,111
1,205
10,000
(38,663)
(3,357)
(3,907)
57,803
53,896

1,168
15,414

$

$
$

5,860
(39)
(736)
(831)
2,263
(66)
218

(5,821)
(2,237)
(2,209)
(560)
(3,047)
2,001
188
38,730

(4,085)
331
(1,799)
-
(7,710)
2,760
(10,503)

(42,773)
(20,184)
1,284
831
35,000
(25,842)
1,984
4,369
53,434
57,803

915
18,147

See accompanying notes to consolidated financial statements.

F-6

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Note 1.  The Company

WD-40 Company (“the Company”), based in San Diego, California, is a global marketing organization dedicated to creating 
positive lasting memories by developing and selling products which solve problems in workshops, factories and homes around 
the world. The Company markets its maintenance products and its homecare and cleaning products under the following well-
known brands: WD-40®, 3-IN-ONE®, GT85®, X-14®, 2000 Flushes®, Carpet Fresh®, no vac®, Spot Shot®, 1001®, Lava® 
and Solvol®.  Currently included in the WD-40 brand are the WD-40 multi-use product and the WD-40 Specialist® and WD-
40 BIKE® product lines.

The Company’s brands are sold in various locations around the  world. Maintenance products are sold  worldwide in  markets 
throughout North,  Central and South  America,  Asia,  Australia, Europe, the Middle East and  Africa. Homecare and cleaning 
products are sold primarily in North America, the United Kingdom (“U.K.”) and Australia. The Company’s products are sold 
primarily through mass retail and home center stores, warehouse club stores, grocery stores, hardware stores, automotive parts 
outlets, sport retailers, independent bike dealers, online retailers and industrial distributors and suppliers.

Note 2.  Basis of Presentation and Summary of Significant Accounting Policies

Basis of Consolidation

The consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. All intercompany 
transactions and balances have been eliminated in consolidation.

Use of Estimates

The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions 
that affect the reported amounts of assets, liabilities, revenues and expenses and the disclosure of contingent assets and liabilities 
at the date of the financial statements and the reported amounts of revenues and expenses during the reporting periods. Actual 
results could differ from those estimates. 

Supplier Risk 

The Company relies on a limited number of suppliers, including single or sole source suppliers for certain of its raw materials, 
packaging, product components and other necessary supplies. Where possible and where it makes business sense, the Company 
works with secondary or multiple suppliers to qualify additional supply sources. To date, the Company has been able to obtain 
adequate supplies of these materials which are used in the production of its maintenance products and homecare and cleaning 
products in a timely manner from existing sources. 

Cash and Cash Equivalents

Cash equivalents are highly liquid investments purchased with an original maturity of three months or less. 

Short-term Investments

The Company's short-term investments consist of term deposits and callable time deposits. These short-term investments had a
carrying value of $57.6 million and $48.6 million at August 31, 2016 and 2015, respectively. The term deposits are subject to 
penalty for early redemption before their maturity, and the callable time deposits require a notice before redemption.

Trade Accounts Receivable and Allowance for Doubtful Accounts

Trade accounts receivable are recorded at the invoiced amount and do not bear interest. The allowance for doubtful accounts is
the Company’s best estimate of the amount of probable credit losses in existing accounts receivable. The Company determines 
the allowance for doubtful accounts based on historical write-off experience and the identification of specific balances deemed 
uncollectible. Trade accounts receivable are charged against the allowance when the Company believes it is probable that the 
trade accounts receivable will not be recovered. The Company does not have any off-balance sheet credit exposure related to its 
customers. Allowance for doubtful accounts related to the Company’s trade accounts receivable were not significant at August 
31, 2016 and 2015.

F-7

Inventories 

Inventories are stated at the lower of cost or market and cost is determined based on a first-in, first-out method or, for a portion 
of raw materials inventory, the average cost method. When necessary, the Company adjusts the carrying value of its inventory
to the lower of cost or market, including any costs to sell or dispose of such inventory. Appropriate consideration is given by the 
Company to obsolescence, excessive inventory levels, product deterioration and other  factors  when evaluating  net realizable
value for the purposes of determining the lower of cost or market. 

Included in inventories are amounts for certain raw materials and components that the Company has provided to its third-party 
contract  manufacturers  but  that  remain  unpaid  to  the  Company  as  of  the  balance  sheet  date.  The  Company’s  contract 
manufacturers package products to the Company’s specifications and, upon order from the Company, ship ready-to-sell inventory 
to either the Company’s third-party distribution centers or directly to its customers. The Company transfers certain raw materials 
and components to these contract manufacturers for use in the manufacturing process. Contract manufacturers are obligated to 
pay the Company for these raw materials and components upon receipt. Amounts receivable from the contract manufacturers as 
of the balance sheet date related to transfers of these raw materials and components by the Company to its contract manufacturers 
are  considered  product  held  at  third-party  contract  manufacturers  and  are  included  in  inventories  in  the  accompanying 
consolidated balance sheets.

Property and Equipment

Property and equipment is stated at cost. Depreciation is computed using the straight-line method based upon estimated useful 
lives of ten to forty years for buildings and improvements, three to fifteen years for machinery and equipment, three to five years 
for vehicles, three to ten years for furniture and fixtures and three to five years for software and computer equipment. Depreciation 
expense totaled $3.5 million, $3.4 million and $3.2 million for fiscal years 2016, 2015 and 2014, respectively. These amounts 
include factory depreciation expense which is recognized as cost of products sold and totaled $0.8 million for each of the fiscal
years ended August 31, 2016 and 2015 and $1.0 million for fiscal year 2014.

Software 

The Company capitalizes costs related to computer software obtained or developed for internal use. Software obtained for internal 
use  has  generally  been  enterprise-level  business  and  finance  software  that  the  Company  customizes  to  meet  its  specific 
operational needs. Costs incurred in the application development phase are capitalized and amortized over their useful lives,
which are generally three to five years.

Goodwill 

Goodwill represents the excess of the purchase price over the fair value of tangible and intangible assets acquired. The carrying 
value of goodwill is reviewed for possible impairment in accordance with the authoritative guidance on goodwill, intangibles 
and other. The Company assesses possible impairments to goodwill at least annually during its second fiscal quarter and otherwise 
when events or changes in circumstances indicate that an impairment condition may exist. In performing the annual impairment 
test of its goodwill, the Company considers the fair value concepts of a market participant and the highest and best use for its 
intangible assets.  In addition to the annual impairment test, goodwill is evaluated each reporting period to determine whether 
events and circumstances would more likely than not reduce the fair value of a reporting unit below its carrying value.

When testing goodwill for impairment, the Company  first assesses qualitative factors to determine whether it is necessary to 
perform the two-step quantitative goodwill impairment test. If, after assessing qualitative factors, the Company determines it is 
not  more  likely  than  not  that  the  fair  value  of  a  reporting  unit  is  less  than  its  carrying  amount,  then  performing  additional 
quantitative tests is unnecessary. Otherwise, a two-step quantitative test is performed to identify the potential impairment and to 
measure the amount of goodwill impairment, if any. Any required impairment losses are recorded as a reduction in the carrying 
amount of the related asset and charged to results of operations. No impairments to its goodwill were identified by the Company 
during fiscal years 2016, 2015 and 2014.

Long-lived Assets

The Company’s long-lived assets consist of property and equipment and definite-lived intangible assets. Long-lived assets are 
depreciated or amortized, as applicable, on a straight-line basis over their estimated useful lives. The Company assesses potential 
impairments to its long-lived assets when there is evidence that events or changes in circumstances indicate that the carrying 
amount of an asset may not be recoverable and/or its remaining useful life may no longer be appropriate. Any required impairment 
loss would be measured as the amount by which the asset’s carrying amount exceeds its fair value, which is the amount at which 
the asset could be bought or sold in a current transaction between willing market participants and would be recorded as a reduction
in the carrying amount of the related asset and a charge to results of operations. An impairment loss would be recognized when

F-8

the sum of the expected future undiscounted net cash flows is less than the carrying amount of the asset. No impairments to its 
long-lived assets were identified by the Company during fiscal years 2016, 2015 and 2014. 

Fair Value of Financial Instruments

Accounting  Standards  Codification  (“ASC”)  820,  “Fair  Value  Measurements  and  Disclosures”,  defines  fair  value  as  the 
exchange  price  that  would  be  received  for  an  asset  or  paid  to  transfer  a  liability  in  an  orderly  transaction  between  market 
participants at the measurement date. The Company categorizes its financial assets and liabilities measured at fair value into a 
hierarchy that categorizes fair value measurements into the following three levels based on the types of inputs used in measuring 
their fair value:  

Level 1:  Observable inputs such as quoted market prices in active markets for identical assets or liabilities;
Level 2:  Observable market-based inputs or observable inputs that are corroborated by market data; and 
Level 3:  Unobservable inputs reflecting the Company’s own assumptions.

Under fair value accounting, assets and liabilities are classified in their entirety based on the lowest level of input that is significant 
to the fair value measurement. As of August 31, 2016, the Company had no assets or liabilities that are measured at fair value in 
the financial statements on a recurring basis, with the exception of the foreign currency forward contracts, which are classified 
as  Level  2  within  the  fair  value  hierarchy.  The  carrying  values  of  cash  equivalents,  short-term  investments  and  short-term 
borrowings  are  recorded  at  cost,  which  approximates  their  fair  values  primarily  due  to  their  short-term  maturities  and  are 
classified as Level 2 within the fair value hierarchy. During the fiscal years ended August 31, 2016, 2015 and 2014, the Company 
did not record any significant nonrecurring fair value measurements for assets or liabilities in periods subsequent to their initial 
recognition. 

Concentration of Credit Risk

Financial instruments, which potentially subject the Company to significant concentrations of credit risk, consist principally of 
cash and cash equivalents, short-term investments and trade accounts receivable. The Company’s policy is to place its cash in 
high credit quality financial institutions, in investments that include demand deposits, term deposits and callable time deposits. 
The Company’s trade accounts receivable are derived from customers located in North America, South America, Asia-Pacific, 
Europe, the Middle East, Africa and India. The Company limits its credit exposure from trade accounts receivable by performing
on-going credit evaluations of customers, as well as insuring its trade accounts receivable in selected markets.

Insurance Coverage 

The Company carries insurance policies to cover insurable risks such as property damage, business interruption, product liability, 
workers’ compensation and other risks, with coverage and other terms that it believes to be adequate and appropriate. These 
policies may be subject to applicable deductible or retention amounts, coverage limitations and exclusions. The Company does 
not maintain self-insurance with respect to its material risks; therefore, the Company has not provided for self-insurance reserves 
as of August 31, 2016 and 2015.

Revenue Recognition and Sales Incentives

Sales are recognized as revenue at the time of delivery to the customer when risks of loss and title have passed. Sales are recorded 
net of allowances for damaged goods and other sales returns, sales incentives, trade promotions and cash discounts.

The Company records the costs of promotional activities such as  sales  incentives,  trade promotions, coupon offers and cash 
discounts that are given to its customers as a reduction of sales in its consolidated statements of operations. The Company offers 
on-going trade promotion programs with customers and consumer coupon programs that require the Company to estimate and 
accrue the expected costs for such programs. Programs include cooperative marketing programs, shelf price reductions, coupons,
rebates, consideration and allowances given to retailers for shelf space and/or favorable display positions in their stores and other 
promotional  activities.  Costs  related  to  rebates,  cooperative  advertising  and  other  promotional  activities  are  recorded  as  a 
reduction to sales upon delivery of the Company’s products to its customers. Coupon costs are based upon historical redemption 
rates and are recorded as a reduction to sales as incurred, which is when the coupons are circulated.

Cost of Products Sold

Cost of products sold primarily includes the cost of products manufactured on the Company’s behalf by its third-party contract 
manufacturers, net of volume and other rebates. Cost of products sold also includes the costs to manufacture WD-40 concentrate, 
which is done at the Company’s own facilities or at third-party contract manufacturers. When the concentrate is manufactured 

F-9

by  the  Company,  cost  of  products  sold  includes  direct  labor,  direct  materials  and  supplies;  in-bound  freight  costs  related  to 
purchased raw materials and finished product; and depreciation of machinery and equipment used in the manufacturing process.

Selling, General and Administrative Expenses

Selling, general and administrative expenses include costs related to selling the Company’s products, such as the cost of the sales 
force and related sales and broker commissions; shipping and handling costs paid to third-party companies to distribute finished 
goods  from  the  Company’s  third-party  contract  manufacturers  and  distribution  centers  to  its  customers;  other  general  and 
administrative  costs  related  to  the  Company’s  business such  as  general  overhead,  legal  and  accounting  fees,  insurance,  and 
depreciation;  and  other  employee-related  costs  to  support  marketing,  human  resources,  finance,  supply  chain,  information 
technology and research and development activities.

Shipping and Handling Costs

Shipping and handling costs associated with in-bound freight and movement of product from third-party contract manufacturers 
to the Company’s third-party warehouses are capitalized in the cost of inventory and subsequently included in cost of sales when
recognized in the statement of operations. Shipping and handling costs associated with out-bound transportation are included in 
selling, general and administrative expenses and are recorded at the time of shipment of product to the Company’s customers. 
Out-bound shipping and handling costs were $16.1 million, $15.8 million and $16.2 million for fiscal years 2016, 2015 and 2014,
respectively. 

Advertising and Sales Promotion Expenses

Advertising and sales promotion expenses are expensed as incurred. Advertising and sales promotion expenses include costs 
associated with promotional activities that the Company pays to third parties, which include costs for advertising (television, 
print media and internet), administration of coupon programs, consumer promotions, product demonstrations, public relations, 
agency costs, package design expenses and market research costs. Total advertising and sales promotion expenses were $22.3
million, $22.9 million and $23.9 million for fiscal years 2016, 2015 and 2014, respectively.

Research and Development

The  Company  is  involved  in  research  and  development  efforts  that  include  the  ongoing  development  or  innovation  of  new 
products and the improvement, extension or renovation of existing products or product lines. All research and development costs 
are expensed as incurred and are included in selling, general and administrative expenses. Research and development expenses 
were $7.7 million, $9.0 million and $6.9 million in fiscal years 2016, 2015 and 2014, respectively. These expenses include costs 
associated  with  general research and development activities, as  well as those associated with internal staff, overhead, design
testing, market research and consultants.

Income Taxes 

Current income tax expense is the amount of income taxes expected to be payable for the current year. A deferred income tax 
liability or asset is established for the expected future tax consequences resulting from the differences in financial reporting and 
tax bases of assets and liabilities. A valuation allowance is provided if it is more likely than not that some or all of the deferred 
tax assets will not be realized. In addition to valuation allowances, the Company provides for uncertain tax positions when such 
tax positions do not meet the recognition thresholds or measurement standards prescribed by the authoritative guidance on income 
taxes. Amounts for uncertain tax positions are adjusted in periods when new information becomes available or when positions 
are effectively settled. The Company recognizes accrued interest and penalties related to uncertain tax positions as a component 
of income tax expense.

U.S. federal income tax expense is provided on remittances of foreign earnings and on unremitted foreign earnings that are not
indefinitely  reinvested.  U.S.  federal  income  taxes  and  foreign  withholding  taxes  are  not  provided  when  foreign  earnings  are 
indefinitely  reinvested.  The  Company  determines  whether  its  foreign  subsidiaries  will  invest  their  undistributed  earnings 
indefinitely  based  on  the  capital  needs  of  the  foreign  subsidiaries  and  reassesses  this  determination  each  reporting  period. 
Changes to the Company’s determination may be warranted based on the Company’s experience as well as its plans regarding 
future international operations and expected remittances.

Foreign Currency

The Company translates the assets and liabilities of its foreign subsidiaries into U.S. dollars at current rates of exchange in effect 
at the end of the reporting period. Income and expense items are translated at rates that approximate the rates in effect at the 
transaction date. Gains and losses from translation are included in accumulated other comprehensive income or loss. Gains or 

F-10

losses resulting from foreign currency transactions (transactions denominated in a currency other than the entity’s functional 
currency) are included as other income (expense) in the Company’s consolidated statements of operations. The Company had 
$2.4 million of net gains in foreign currency transactions in fiscal year 2016 and $1.7 million and $0.4 million of net losses in 
fiscal years 2015 and 2014, respectively. 

In  the  normal  course  of  business,  the  Company  employs  established  policies  and  procedures  to  manage  its  exposure  to 
fluctuations in foreign currency exchange rates. The Company’s U.K. subsidiary, whose functional currency is Pound Sterling, 
utilizes foreign currency forward contracts to limit its exposure in converting accounts receivable and accounts payable balances
denominated  in  non-functional  currencies.  The  principal  currency  affected  is  the  Euro.  The  Company regularly  monitors  its 
foreign currency exchange rate exposures to ensure the overall effectiveness of its foreign currency hedge positions. While the 
Company engages in foreign currency hedging activity to reduce its risk, for accounting purposes, none of its foreign currency 
forward contracts are designated as hedges. 

Foreign currency forward contracts are carried at fair value, with net realized and unrealized gains and losses recognized currently 
in  other  income  (expense)  in  the  Company’s  consolidated  statements  of  operations.  Cash  flows  from  settlements  of  foreign 
currency forward contracts are included in operating activities in the consolidated statements of cash flows. Foreign currency
forward contracts in an asset position at the end of the reporting period are included in other current assets, while foreign currency 
forward contracts in a liability position at the end of the reporting period are included in accrued liabilities in the Company’s 
consolidated balance sheets. At August 31, 2016, the Company had a notional amount of $5.3 million outstanding in foreign 
currency forward contracts, which mature from September 2016 through October 2016. Unrealized net gains related to foreign 
currency forward contracts were not significant at August 31, 2016 and 2015. Realized net gains and losses related to foreign 
currency forward contracts were not material for each of the twelve month periods ended August 31, 2016 and 2015.

Earnings per Common Share

Unvested share-based payment awards that contain nonforfeitable rights to dividends or dividend equivalents, whether paid or 
unpaid, are participating securities that are required to be included in the computation of earnings per common share pursuant to 
the  two-class  method.  Accordingly,  the  Company’s  outstanding  unvested,  if  any,  and  outstanding  vested  stock-based  equity
awards that provide such nonforfeitable rights to dividend equivalents are included as participating securities in the calculation 
of earnings per common share (“EPS”) pursuant to the two-class method. 

The Company calculates EPS using the two-class method, which provides for an allocation of net income between common stock 
and other participating securities based on their respective participation rights to share in dividends.  Basic EPS is calculated by 
dividing  net  income  available  to  common  shareholders  for  the  period  by  the  weighted-average  number  of  common  shares 
outstanding during the period.  Net income available to common shareholders for the period includes dividends paid to common 
shareholders during the period plus a proportionate share of undistributed net income allocable to common shareholders for the
period; the proportionate share of undistributed  net income allocable to common shareholders for the period is based on the 
proportionate share of total weighted-average common shares and participating securities outstanding during the period.

Diluted EPS is calculated by  dividing  net income available to common  shareholders for  the period by the  weighted-average 
number  of  common  shares  outstanding  during  the  period  increased  by  the  weighted-average  number  of  potentially  dilutive 
common  shares  (dilutive  securities)  that  were  outstanding  during  the  period  if  the  effect  is  dilutive.  Dilutive  securities  are 
comprised  of  stock  options,  restricted  stock  units, market  share  units and  deferred  performance  units granted  under  the 
Company’s prior stock option plan and current equity incentive plan.  

Stock-based Compensation

The Company accounts for stock-based equity awards exchanged for employee and non-employee director services in accordance 
with the authoritative guidance for share-based payments. Under such guidance, stock-based compensation expense is measured 
at the grant date, based on the estimated fair value of the award, and is recognized as expense, net of estimated forfeitures, over 
the requisite service period. Compensation expense is amortized on a straight-line basis over the requisite service period for the 
entire award, which is generally the maximum vesting period of the award.

The fair value of stock options is determined using a Black-Scholes option pricing model. The fair values of restricted stock unit 
awards and deferred performance unit awards are based on the fair value of the Company’s common stock on the date that such 
awards are granted. The fair value of market share unit awards is determined using a Monte Carlo simulation model. For the 
deferred  performance unit  awards,  the  Company  adjusts  the  compensation  expense  over  the  service  period  based  upon  the 
expected achievement level of the applicable performance condition. As the grant date fair value of market share unit awards 
reflects the probabilities of the actual number of such awards expected to vest, compensation expense for such awards is not 
adjusted based on the expected achievement level of the applicable performance condition. An estimated forfeiture rate is applied 
and included in the calculation of stock-based compensation expense at the time that the stock-based equity awards are granted 

F-11

and  revised,  if  necessary,  in  subsequent  periods  if  actual  forfeiture  rates  differ  from  those  estimates.  Compensation  expense
related to the Company’s stock-based equity awards is recorded as selling, general and administrative expenses in the Company’s 
consolidated statements of operations. 

The Company calculates its windfall tax benefits additional paid-in capital pool that is available to absorb tax deficiencies in 
accordance with the short-cut method provided for by the authoritative guidance for share-based payments. As of August 31, 
2016, the Company determined that it has a remaining pool of windfall tax benefits. 

Segment Information

The  Company  discloses  certain  information about  its  business  segments,  which  are  determined  consistent  with  the  way  the 
Company’s  Chief  Operating  Decision  Maker  organizes  and  evaluates  financial  information  internally  for  making  operating 
decisions and assessing performance. In addition, the Chief Operating Decision Maker assesses and measures revenue based on 
product groups. 

Recently Adopted Accounting Standards

In  November  2015,  the  Financial  Accounting  Standards  Board  (“FASB”) issued Accounting  Standard  Update  (“ASU”) No. 
2015-17, “Balance Sheet Classification of Deferred Taxes”, which requires that all deferred tax liabilities and assets be classified 
as noncurrent on the balance sheet, and eliminates the current requirement for an entity to separate these liabilities and assets into 
current  and  noncurrent  amounts based  on  the  classification  of  the  related  asset  or  liability. The Company  early  adopted  this 
updated guidance in the fourth quarter of fiscal year 2016 on a prospective basis and it only resulted in a change of presentation 
of the deferred taxes on the consolidated balance sheet as of August 31, 2016. This change was not retrospectively applied to 
prior period balances. 

Recently Issued Accounting Standards

In  August  2016,  the FASB issued  ASU No.  2016-15, “Classification  of  Certain  Cash  Receipts  and  Cash  Payments”. The 
amendments address eight specific cash flow issues to reduce the existing diversity in practice in how certain cash receipts and 
cash payments are presented and classified in the statement of cash flows. This guidance is effective for fiscal years beginning 
after  December  15,  2017,  including  interim  periods  within  that  reporting  period.  Early adoption  is  permitted  and  should  be 
applied  using  a  retrospective  approach.  The Company is  in  the  process  of  evaluating  the potential  impacts of  this 
new guidance on its consolidated financial statements.

In June 2016, the FASB issued ASU No. 2016-13, “Measurement of Credit Losses on Financial Instruments”, which requires 
entities to estimate all expected credit losses for certain types of financial instruments, including trade receivables, held at the 
reporting date based on historical experience, current conditions, and reasonable and supportable forecasts. The updated guidance 
also expands the disclosure requirements to enable users of financial statements to understand the entity’s assumptions, models 
and methods for estimating expected credit losses. This guidance is effective for fiscal years beginning after December 15, 2019, 
including interim periods within that reporting period. Early adoption is permitted. The Company is in the process of evaluating 
the potential impacts of this new guidance on its consolidated financial statements.

In  March  2016,  the FASB  issued  ASU  No.  2016-09, “Improvements  to  Employee  Share-Based  Payment  Accounting”. The 
amendments in this updated guidance include changes to simplify the Codification for several aspects of the accounting for share-
based payment transactions, including those related to the income tax consequences, classification of awards as either equity or 
liabilities,  accounting  for  forfeitures,  minimum  statutory  withholding  requirements  and  classification  of  certain  items  on  the
statement of cash flows. Certain of these changes are required to be applied retrospectively while other changes are required to 
be applied prospectively. This guidance is effective for fiscal years beginning after December 15, 2016, including interim periods 
within  that  reporting  period. Early adoption  is  permitted.  The  Company  is  still  evaluating  whether  it  will  adopt  this updated 
guidance in fiscal year 2017 or in fiscal year 2018, as required, but it expects that the adoption of this new guidance will have a 
more  than  inconsequential  impact  on  the  Company’s  consolidated  financial  statements.    For  example,  if  the  Company  had 
adopted this updated guidance in fiscal year 2016, its income tax expense for the year would have been reduced by approximately 
$2.1 million due to the recognition of excess tax benefits in the provision for income taxes rather than through additional paid-
in-capital.  The Company also expects to change its policy related to forfeitures upon adoption of this new guidance such that it
will  recognize  the  impacts  of  forfeitures  as  they  occur  rather  than  recognizing  them  based  on  an  estimated  forfeiture  rate.  
Although  the  Company  is  still  assessing  the  impacts  of  this  change  in  policy  for  forfeitures  on  its  consolidated  financial 
statements, it does not expect that the impact will be material.

In February 2016, the FASB issued ASU No. 2016-02, “Leases”. The new standard establishes a right-of-use model that requires 
a lessee to record a right-of-use asset and a lease liability on the balance sheet for all leases with terms longer than twelve months. 
Leases will be classified as either finance or operating, with classification affecting the pattern of expense recognition in the 

F-12

income statement. This guidance is effective for fiscal years beginning after December 15, 2018, including interim periods within 
that reporting period. Early adoption is permitted and should be applied using a modified retrospective approach. The Company is 
in the process of evaluating the impacts of this new guidance on its consolidated financial statements and related disclosures.

In May 2014, the FASB issued ASU No. 2014-09, “Revenue from Contracts with Customers”, which supersedes the revenue 
recognition  requirements  in  ASC  605,  “Revenue  Recognition”. The  core  principle  of  this  updated  guidance and  related 
amendments is that an entity should recognize revenue to depict the transfer of promised goods or services to customers in an 
amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. The new 
rule also requires additional disclosure about the nature, amount, timing and uncertainty of revenue and cash flows arising from 
customer contracts, including significant judgments and changes in judgments and assets recognized from costs incurred to obtain 
or fulfill a contract. This guidance was originally to be effective for annual reporting periods beginning after December 15, 2016, 
including interim periods  within that reporting period. In July 2015, the FASB approved a one year deferral for the effective 
date of this guidance. Early adoption is permitted but only to the original effective date. Companies are permitted to adopt this 
new rule following either a full or modified retrospective approach. The Company does not intend to adopt this guidance early 
and it will become effective for the Company on September 1, 2018. The Company has not yet decided which implementation 
method  it  will  adopt.  Although  management  has  completed  its  initial  evaluation  of  this  new guidance as  it  pertains  to  the 
Company, it is still in the process of determining the impacts that this updated guidance will have on the Company's consolidated 
financial statements.

Note 3.  Inventories

Inventories consisted of the following (in thousands):

Product held at third-party contract manufacturers
Raw materials and components
Work-in-process
Finished goods

Total

Note 4.  Property and Equipment

Property and equipment, net, consisted of the following (in thousands):

Machinery, equipment and vehicles
Buildings and improvements
Computer and office equipment
Software
Furniture and fixtures
Capital in progress
Land

Subtotal

Less: accumulated depreciation and amortization

Total

August 31,
2016

August 31,
2015

$

$

$

$

3,521
2,996
163
25,113
31,793

August 31,
2016

14,892
4,223
3,605
7,392
1,286
2,200
254
33,852
(22,307)
11,545

$

$

$

$

3,224
3,597
141
25,090
32,052

August 31,
2015

14,419
4,258
3,709
6,835
1,414
1,552
282
32,469
(21,093)
11,376

F-13

Note 5. Goodwill and Other Intangible Assets

Acquisitions

During the first quarter of fiscal year 2015, the Company entered into an agreement by and between GT 85 Limited (“GT85”) 
and WD-40 Company Limited, which is the Company’s U.K. subsidiary, to acquire the GT85 business and certain of its assets 
for a purchase consideration of $4.1 million. Of this purchase consideration, $3.7 million was paid in cash upon completion of 
the acquisition (“completion”) and the remaining balance was paid in June 2015.  Located in the U.K., the GT85 business was 
engaged in the marketing and sale of the GT85® and SG85 brands of maintenance products. This acquisition complements the 
Company’s maintenance products and will help to build upon its strategy to develop new product categories for WD-40 Specialist 
and WD-40 BIKE.

The purchase price was allocated to certain customer-related, trade name-related, and technology-based intangible assets in the 
amount  of  $1.7 million,  $0.9 million,  and  $0.2 million,  respectively.  The  Company  began  to  amortize  these  definite-lived 
intangible assets on a straight-line basis over their estimated useful lives of eight, ten, and four years, respectively, in the first 
quarter of fiscal  year 2015. The purchase price exceeded the fair value of the intangible assets acquired and, as a result, the 
Company recorded goodwill of $1.3 million in connection with this transaction. This acquisition did not have a material impact 
on the Company’s condensed consolidated financial statements, and as a result no pro forma disclosures have been presented.

During  the  second  quarter  of  fiscal  year  2014,  the  Company  entered  into  an  Asset  Purchase  Agreement  (the  “Purchase 
Agreement”) by and between Etablissements Decloedt SA/NV (“Etablissements”) and WD-40 Company Limited. From January 
1998  through  the  date  of  this  Purchase  Agreement,  Etablissements  acted  as  one  of  the  Company’s  international  marketing 
distributors  located  in  Belgium  where  it  marketed  and  distributed  certain  of  the  WD-40  products.  Pursuant  to  the  Purchase 
Agreement, the Company acquired the list of customers and related information (the “customer list”) from Establissements for a
purchase consideration of $1.8 million in cash. The Company has been using this customer list since its acquisition to solicit and 
transact direct sales of its products in Belgium. The Company began to amortize this customer list definite-lived intangible asset 
on a straight-line basis over its estimated useful life of five years in the second quarter of fiscal year 2014.

Goodwill

The following table summarizes the changes in the carrying amounts of goodwill by segment (in thousands):

Balance as of August 31, 2014

GT85 acquisition
Translation adjustments
Balance as of August 31, 2015
Translation adjustments
Balance as of August 31, 2016

Americas

EMEA

Asia-Pacific

Total

$

$

85,581
-
(49)
85,532
(80)
85,452

$

$

8,707
1,231
(271)
9,667
(680)
8,987

$

$

1,211
-
(1)
1,210
-
1,210

$

$

95,499
1,231
(321)
96,409
(760)
95,649

During the second quarter of fiscal year 2016, the Company performed its annual goodwill impairment test. The annual goodwill
impairment test was performed at the reporting unit level as required by the authoritative guidance. The Company performed a 
qualitative assessment of each reporting unit to determine whether it was more likely than not that the fair value of a reporting 
unit was less  than  its  carrying  amount.  In  performing  this  qualitative  assessment,  the  Company  assessed  relevant  events  and 
circumstances that may impact the fair value and the carrying amount of each of its reporting units. Factors that were considered 
included, but were not limited to, the following: (1) macroeconomic conditions; (2) industry and market conditions; (3) historical 
financial performance and expected financial performance; (4) other entity specific events, such as changes in management or 
key personnel; and (5) events affecting the Company’s reporting units, such as a change in the composition of net assets or any 
expected dispositions. Based on the results of this qualitative assessment, the Company determined that it is more likely than not 
that the carrying value of each of its reporting units is less than its fair value and, thus, the two-step quantitative analysis was not 
required. As a result, the Company concluded that no impairment of its goodwill existed as of February 29, 2016.

In addition, there were no indicators of impairment identified as a result of the Company’s review of events and circumstances 
related to its goodwill subsequent to February 29, 2016, the date of its most recent annual goodwill impairment test. To date, 
there have been no impairment losses identified and recorded related to the Company’s goodwill.

F-14

Definite-lived Intangible Assets 

The Company’s definite-lived intangible assets, which include the 2000 Flushes, Spot Shot, Carpet Fresh, 1001 and GT85 trade 
names, the Belgium customer list, the GT85 customer relationships and the GT85 technology are included in other intangible 
assets, net in the Company’s condensed consolidated balance sheets. The following table summarizes the definite-lived intangible 
assets and the related accumulated amortization (in thousands):

Gross carrying amount

Accumulated amortization

Net carrying amount

August 31,

2016

$

$

36,009
(16,818)
19,191

August 31,

2015

$

$

37,805
(14,844)
22,961

There has been no impairment charge for the period ended August 31, 2016 as a result of the Company’s review of events and 
circumstances related to its existing definite-lived intangible assets.

Changes in the carrying amounts of definite-lived intangible assets by segment are summarized below (in thousands):

Balance as of August 31, 2014

Amortization expense
GT85 customer relationships
GT85 trade name
GT85 technology
Translation adjustments
Balance as of August 31, 2015

Amortization expense
Translation adjustments
Balance as of August 31, 2016

Americas

EMEA

Asia-Pacific

Total

$

$

19,328
(2,207)
-
-
-
-
17,121
(2,208)
-
14,913

$

$

4,343
(832)
1,570
896
159
(296)
5,840
(768)
(794)
4,278

$

$

-
-
-
-
-
-
-
-
-
-

$

$

23,671
(3,039)
1,570
896
159
(296)
22,961
(2,976)
(794)
19,191

The estimated amortization expense for the Company’s definite-lived intangible assets in future fiscal years is as follows (in 
thousands):

Fiscal year 2017
Fiscal year 2018
Fiscal year 2019
Fiscal year 2020
Fiscal year 2021
Thereafter
Total

Trade Names

Customer-Based

Technology

$

$

2,422
2,417
2,417
2,022
1,232
6,947
17,457

$

$

452
452
262
167
167
167
1,667

$

$

34
33
-
-
-
-
67

Included in the total estimated future amortization expense is the amortization expense for the 1001 trade name and the GT85 
intangible assets, which are based on current foreign currency exchange rates, and as a result amounts in future periods may 
differ from those presented due to fluctuations in those rates.

F-15

Note 6. Accrued and Other Liabilities

Accrued liabilities consisted of the following (in thousands):

August 31,
2016

August 31,
2015

Accrued advertising and sales promotion expenses
Accrued professional services fees
Accrued sales taxes and other taxes
Other

Total

$

$

9,763
1,262
954
3,778
15,757

Accrued payroll and related expenses consisted of the following (in thousands):

Accrued incentive compensation
Accrued payroll
Accrued profit sharing
Accrued payroll taxes
Other

Total

Note 7. Debt

Revolving Credit Facility

August 31,
2016

12,203
3,559
2,716
1,744
644
20,866

$

$

$

$

$

$

9,259
1,207
1,043
3,691
15,200

August 31,
2015

5,530
3,644
2,508
1,189
486
13,357

On June 17, 2011, the Company entered into an unsecured credit agreement with Bank of America, N.A. (“Bank of America”). 
Since June 17, 2011 and through August 31, 2016, this unsecured credit agreement has been amended three times, most recently 
on November 16, 2015 (the “Third Amendment”). This Third Amendment increased the revolving commitment from an amount 
not to exceed $150.0 million to an amount not to exceed $175.0 million. The Third Amendment also increased the aggregate 
amount of the Company’s capital stock that it may repurchase from $125.0 million to $150.0 million during the period from and 
including the Third Amendment effective date to the maturity date of the agreement so long as no default exists immediately 
prior  and  after  giving  effect  thereto.  This  revolving  credit  facility matures  on May  13,  2020, and  includes  representations, 
warranties and covenants customary for credit facilities of this type, as well as customary events of default and remedies.

Per the terms of the amended agreement, the Company and Bank of America may enter into an autoborrow agreement in form 
and substance satisfactory to Bank of America, providing for the automatic advance of revolving loans in U.S. Dollars to the 
Company’s designated account at Bank of America. On February 10, 2016, the Company entered into an autoborrow agreement 
with  Bank  of  America  and  this  agreement  has  been  in  effect  since  that  date.  For  the  financial  covenants,  the  definition  of 
consolidated EBITDA includes the add back of non-cash stock-based compensation to consolidated net income when arriving at 
consolidated EBITDA. The terms of the financial covenants are as follows:

(cid:120)

(cid:120)

The consolidated leverage ratio cannot be greater than three to one. The consolidated leverage ratio means, as of any 
date of determination, the ratio of (a) consolidated funded indebtedness as of such date to (b) consolidated EBITDA for 
the most recently completed four fiscal quarters.

The consolidated interest coverage ratio cannot be less than three to one. The consolidated interest coverage ratio means, 
as of any date of determination, the ratio of (a) consolidated EBITDA for the most recently completed four fiscal quarters 
to (b) consolidated interest charges for the most recently completed four fiscal quarters.

While each of the borrowings under the line of credit have a maturity date within twelve months, the Company has classified the 
borrowings as long-term liabilities as it has the ability and intent to refinance the draws on the line of credit for a period in excess 
of one year through successive conversions of the borrowings to new borrowings under the line of credit. Since the autoborrow
feature provides for borrowings to be made and repaid by the Company on a daily basis, any such borrowings made under an 
active autoborrow agreement are classified as short-term on the Company’s consolidated balance sheets. During the fiscal year 
ended August 31, 2016, the Company borrowed an additional $14.0 million U.S. dollars under the revolving credit facility. As 
of August 31, 2016, the Company had no balance under the autoborrow agreement. The Company regularly converts existing 
draws on its line of credit to new draws with new maturity dates and interest rates. As of August 31, 2016, the Company had a 

F-16

$122.0 million outstanding balance on the revolving credit facility and was in compliance with all debt covenants under this 
credit facility. 

On September 1, 2016, the Company entered into a fourth amendment (the “Fourth  Amendment”) to the existing  unsecured 
credit agreement with Bank of America.  See Note 16 – Subsequent Events for additional information on a fourth amendment 
to the revolving credit facility.

Note 8. Share Repurchase Plans

On October 14, 2014, the Company’s Board of Directors approved a share buy-back plan. Under the plan, which became effective 
at the beginning of the third quarter of fiscal year 2015, once the Company’s previous $60.0 million plan was exhausted, the 
Company  was authorized  to acquire  up  to  $75.0 million  of  its  outstanding  shares  through  August  31,  2016. The  timing  and 
amount of repurchases were based on terms and conditions as may be acceptable to the Company’s Chief Executive Officer and 
Chief Financial Officer and in compliance with all laws and regulations applicable thereto. During the period from March 1, 
2015 through August 31, 2016, the Company repurchased 503,127 shares at a total cost of $47.8 million under this $75.0 million 
plan.

On  June  21,  2016,  the  Company’s  Board  of  Directors  approved  a  new  share  buy-back  plan.  Under  the  plan,  which  became
effective on September 1, 2016 and will remain in effect through August 31, 2018, the Company is authorized to acquire up to 
$75.0 million of its outstanding shares on terms and conditions as may be acceptable to the Company’s Chief Executive Officer 
and Chief Financial Officer and in compliance with all laws and regulations applicable thereto.

Note 9.  Earnings per Common Share

The table below reconciles net income to net income available to common shareholders (in thousands):

Net income
Less: Net income allocated to participating securities
Net income available to common shareholders

2016

52,628
(334)
52,294

$

$

Fiscal Year Ended August 31,
2015

$

$

44,807
(271)
44,536

$

$

2014

43,746
(238)
43,508

The table below summarizes the weighted-average number of common shares outstanding included in the calculation of basic 
and diluted EPS (in thousands):

Weighted-average common shares outstanding, basic
Weighted-average dilutive securities
Weighted-average common shares outstanding, diluted

2016

14,332
47
14,379

Fiscal Year Ended August 31,
2015

14,582
67
14,649

2014

15,072
76
15,148

For the fiscal years ended August 31, 2016, 2015 and 2014, weighted-average stock-based equity awards outstanding that are 
non-participating securities in the amounts of 4,501, 1,337 and 4,454, respectively, were excluded from the calculation of diluted 
EPS under the treasury stock method as they were anti-dilutive.

Note 10.  Related Parties

On October 11, 2011, the Company’s Board of Directors elected Mr. Gregory A. Sandfort as a director of WD-40 Company. Mr. 
Sandfort is the Chief Executive Officer of Tractor Supply Company (“Tractor Supply”), which is a WD-40 Company customer 
that acquires products from the Company in the ordinary course of business. 

The consolidated financial statements include sales to Tractor Supply of $1.2 million and $1.1 million for fiscal years 2016 and 
2015, respectively. Accounts receivable from Tractor Supply were not material as of August 31, 2016 and 2015.

F-17

Note 11.  Commitments and Contingencies 

Leases

The Company was committed under certain non-cancelable operating leases at August 31, 2016 which provide for the following 
future fiscal year minimum payments (in thousands):

Operating leases

$

1,996

$

1,144

$

630

$

350

$

190

2017

2018

2019

2020

2021

Thereafter
30

$

Rent expense was $1.9 million for the fiscal year ended August 31, 2016 and $2.1 million for each of the fiscal years ended 
August 31, 2015 and 2014.

Purchase Commitments

The  Company  has  ongoing  relationships  with  various  suppliers  (contract  manufacturers)  who  manufacture  the  Company’s 
products. The contract manufacturers maintain title and control of certain raw materials and components, materials utilized in 
finished products, and of the finished products themselves until shipment to the Company’s customers or third-party distribution 
centers in accordance with agreed upon shipment terms. Although the Company typically does not have definitive minimum 
purchase obligations included in the contract terms with its contract manufacturers, when such obligations have been included, 
they have been immaterial. In the ordinary course of business, supply needs are communicated by the Company to its contract 
manufacturers  based  on  orders  and  short-term  projections,  ranging  from  two  to  five  months.  The  Company  is  committed  to 
purchase the products produced by the contract manufacturers based on the projections provided. 

Upon  the  termination  of  contracts  with  contract  manufacturers,  the  Company  obtains  certain  inventory  control  rights  and  is 
obligated to work with the contract manufacturer to sell through all product held by or manufactured by the contract manufacturer 
on behalf of the Company during the termination notification period. If any inventory remains at the contract manufacturer at the 
termination  date,  the  Company  is  obligated  to  purchase  such  inventory  which  may  include  raw  materials,  components  and 
finished goods. The amounts for inventory purchased under termination commitments have been immaterial.

In addition to the commitments to purchase products from contract manufacturers described above, the Company may also enter 
into commitments with other manufacturers to purchase finished goods and components to support innovation and renovation
initiatives and/or supply chain initiatives. As of August 31, 2016, no such commitments were outstanding.

Litigation

The Company is party to various claims, legal actions and complaints, including product liability litigation, arising in the ordinary 
course of business.

On May 31, 2012, a legal action was filed against the Company in a United States District Court, in Texas (IQ Products Company
v. WD-40 Company). The complaint alleged that the Company wrongfully terminated a contract manufacturing relationship. 
Pursuant to a court order, the dispute was submitted to arbitration. On November 19, 2015, a panel of three arbitrators issued 
their Final Award denying the claims of IQ Products Company (“IQPC”).  The Final Award included an award of attorney’s fees 
and  costs  in  the  amount  of  $1.5 million  in  favor  of  the  Company,  and  such  amount  was  not  recorded  in  the  Company’s 
consolidated financial statements at August 31, 2016. On August 25, 2016, the United States District Court in Texas entered 
judgment in favor of the Company, confirming the arbitration panel’s Final Award.  On September 6, 2016, IQPC filed a notice 
of appeal from the judgment to the Fifth Circuit United States Court of Appeals.

Indemnifications

As permitted under Delaware law, the Company has agreements whereby it indemnifies senior officers and directors for certain 
events or occurrences while the officer or director is, or was, serving at the Company’s request in such capacity. The maximum
potential  amount  of  future  payments  the  Company  could  be  required  to  make  under  these  indemnification  agreements  is 
unlimited; however, the Company maintains Director and Officer insurance coverage that mitigates the Company’s exposure 
with respect to such obligations. As a result of the Company’s insurance coverage, management believes that the estimated fair 
value of these indemnification agreements is minimal. Thus, no liabilities have been recorded for these agreements as of August 
31, 2016.

From time to time, the Company enters into indemnification agreements with certain contractual parties in the ordinary course 
of business, including agreements with lenders, lessors, contract manufacturers, marketing distributors, customers and certain
vendors. All such indemnification agreements are entered into in the context of the particular agreements and are provided in an 
F-18

attempt  to  properly  allocate  risk  of  loss  in  connection  with  the  consummation  of  the  underlying  contractual  arrangements. 
Although the maximum amount of future payments that the Company could be required to make under these indemnification 
agreements is unlimited, management believes that the Company maintains adequate levels of insurance coverage to protect the 
Company with respect to most potential claims arising from such agreements and that such agreements do not otherwise have 
value separate and apart from the liabilities incurred in the ordinary course of the Company’s business. Thus, no liabilities have 
been recorded with respect to such indemnification agreements as of August 31, 2016.

Note 12. Income Taxes

Income before income taxes consisted of the following (in thousands):

United States
Foreign (1)
Income before income taxes

2016

41,128

31,661
72,789

$

$

Fiscal Year Ended August 31,
2015

$

$

38,044

25,066
63,110

2014

41,537

21,422
62,959

$

$

(1)

Included in these amounts are income before income taxes for the EMEA segment of $28.3 million, $21.9 million and $18.4 million for the fiscal years 
ended August 31, 2016, 2015 and 2014, respectively.

The provision for income taxes consisted of the following (in thousands):

Current:

Federal
State
Foreign

Total current

Deferred:

United States
Foreign

Total deferred
Provision for income taxes

2016

Fiscal Year Ended August 31,
2015

2014

$

$

13,269
894
7,593
21,756

(1,100)
(495)
(1,595)
20,161

$

$

12,302
966
5,886
19,154

(870)
19
(851)
18,303

$

$

12,663
972
5,489
19,124

(11)
100
89
19,213

F-19

Deferred tax assets and deferred tax liabilities consisted of the following (in thousands):

Deferred tax assets:

Accrued payroll and related expenses
Accounts receivable
Reserves and accruals
Unrealized exchange loss
Stock-based compensation expense
Uniform capitalization
Tax credit carryforwards
Other
Total gross deferred tax assets
Valuation allowance

Total net deferred tax assets

Deferred tax liabilities:

Property and equipment, net
Amortization of tax goodwill and intangible assets
Investments in partnerships

Total deferred tax liabilities
Net deferred tax liabilities

August 31,
2016

August 31,
2015

$

$

1,621
498
2,292
992
2,976
1,473
2,038
2,043
13,933
(2,054)
11,879

(558)
(26,321)
(744)
(27,623)
(15,744)

$

$

1,680
532
2,450
416
2,610
1,335
2,040
1,258
12,321
(2,052)
10,269

(470)
(26,334)
(786)
(27,590)
(17,321)

In November 2015, the FASB issued ASU No. 2015-17, “Balance Sheet Classification of Deferred Taxes”, which requires that 
all deferred tax liabilities and assets be classified as noncurrent on the balance sheet, and eliminates the current requirement for 
an entity to separate these liabilities and assets into current and noncurrent amounts based on the classification of the related asset 
or liability. The Company early adopted this updated guidance in the fourth quarter of fiscal year 2016 on a prospective basis 
and, as a result, classified all deferred taxes and liabilities as non-current on the consolidated balance sheet as of August 31, 2016. 
As the Company elected to apply this guidance prospectively, no changes were made to the consolidated balance sheet as of 
August 31, 2015.

The Company had state net operating loss (“NOL”) carryforwards of $2.4 million and $1.3 million as of August 31, 2016 and 
2015, which generated a net deferred tax asset of $0.2 million and $0.1 million for fiscal years 2016 and 2015, respectively.  The 
state NOL carryforwards, if unused, will expire between fiscal year 2017 and 2036.  The Company also had cumulative tax credit 
carryforwards of $2.0 million as of both August 31, 2016 and 2015, of which $1.9 million for both periods, is attributable to a 
U.K. tax credit carryforward, which does not expire. Future utilization of the tax credit carryforwards and certain state NOL 
carryovers  is  uncertain  and  is  dependent  upon  several  factors  that  may  not  occur,  including  the  generation  of  future  taxable 
income in certain jurisdictions. At this time, management cannot conclude that it is “more likely than not” that the related deferred 
tax  assets  will  be  realized.  Accordingly,  a  full  valuation  allowance  has  been  recorded  against  the  related  deferred  tax  asset 
associated with cumulative tax credit carryforwards. In addition, a valuation allowance has been recorded against the deferred 
tax asset associated with certain state NOL carryfowards in the amount of $0.1 million as of both August 31, 2016 and 2015.

A reconciliation of the statutory federal income tax rate to the Company’s effective tax rate is as follows (in thousands):

Amount computed at U.S. statutory federal tax rate
State income taxes, net of federal tax benefits
Effect of foreign operations
Benefit from qualified domestic production deduction
Other
Provision for income taxes

2016

Fiscal Year Ended August 31,
2015

2014

25,476
397
(4,382)
(1,190)
(140)
20,161

$

$

22,088
578
(3,221)
(1,131)
(11)
18,303

$

$

22,036
674
(2,270)
(1,048)
(179)
19,213

$

$

Historically,  the  Company  has  not  provided  for  U.S.  federal  and  state  income  taxes  and  foreign  withholding  taxes  on  the 
undistributed earnings of its foreign subsidiaries in the U.K., Australia, and China as the Company had considered those earnings 
indefinitely reinvested outside the United States.  In the fourth quarter of fiscal year 2016, the Company determined that it would 
F-20

undertake, in fiscal year 2017, a one-time repatriation of $8.2 million, which represents all of the historical foreign earnings from 
its Australia subsidiary and 90% of the historical foreign earnings from its China subsidiary.  Management determined that such 
a foreign distribution was prudent due to the current favorable tax consequences of such a distribution, stemming principally
from the recent significant strengthening of the U.S. dollar against various currencies in which the Company conducts business.  
Accordingly, the Company determined that it was no longer indefinitely reinvested with respect to this amount of unremitted 
earnings  and  recorded  the  impact  of  this  decision  in  the  2016  income  tax  provision,  which  resulted  in  the  recognition  of  an 
incremental immaterial tax benefit.  

As of August 31, 2016, the Company has not provided for U.S. federal and state income taxes and foreign withholding taxes on 
$113.4 million of the remaining undistributed earnings of certain foreign subsidiaries, mostly attributable to the U.K., since these 
earnings are considered indefinitely reinvested outside of the United States. The amount of unrecognized deferred U.S. federal 
and state income tax liability, net of unrecognized foreign tax credits, is estimated to be approximately $8.8 million as of August 
31, 2016. This net liability is impacted by changes in foreign currency exchange rates and, as a result, will fluctuate with any 
changes in such rates. If management decides to repatriate foreign earnings in future periods, the Company would be required to 
provide for the incremental U.S. federal and state income taxes as well as foreign withholding taxes on such amounts in the 
period in which the decision is made. The Company continues to provide for U.S. income taxes and foreign withholding taxes 
on the undistributed earnings of its Canada and Malaysia subsidiaries, whose earnings are not considered indefinitely reinvested.

Reconciliations of the beginning and ending amounts of the Company’s gross unrecognized tax benefits, excluding interest and 
penalties, are as follows (in thousands): 

Unrecognized tax benefits - beginning of fiscal year
Gross increases - current period tax positions
Expirations of statute of limitations for assessment
Settlements

Unrecognized tax benefits - end of fiscal year

Fiscal Year Ended August 31,

2016

2015

$

$

1,279
211
(251)
-
1,239

$

$

1,248
222
(63)
(128)
1,279

There were no material interest or penalties included in income tax expense for the fiscal years ended August 31, 2016 and 2015.
The total balance of accrued interest and penalties related to uncertain tax positions was also immaterial at August 31, 2016 and 
2015.

The  Company  is  subject  to  taxation  in  the  U.S.  and  in  various  state  and  foreign  jurisdictions.  Due  to  expired  statutes,  the 
Company’s federal income tax returns for years prior to fiscal  year 2013 are not subject to examination by the U.S. Internal 
Revenue Service. The Company was recently notified by the U.S. Internal Revenue Service of its plans to perform an income 
tax audit  for  the  tax  period  ended  August  31,  2014.  The  Company  is  also  currently  under  audit  in  various  state  and  local 
jurisdictions for fiscal years 2013 through 2015. Generally, for the majority of state and foreign jurisdictions where the Company 
does business, periods prior to fiscal year 2012 are no longer subject to examination. The Company has estimated that up to $0.4
million of unrecognized tax benefits related to income tax positions may be affected by the resolution of tax examinations or
expiring  statutes of  limitation  within  the  next  twelve  months.  Audit  outcomes  and  the  timing  of  settlements  are  subject  to 
significant uncertainty.

Note 13. Stock-based Compensation 

As of August 31, 2016, the Company had one stock incentive plan, the WD-40 Company 2007 Stock Incentive Plan (“2007 
Plan”), which permits the granting of various stock-based equity awards, including non-qualified stock options, incentive stock 
options, stock appreciation rights, restricted stock, restricted stock units, performance shares, performance units and other stock-
based awards to employees, directors and consultants. To date through August 31, 2016, the Company had granted awards of 
restricted stock units (“RSUs”), performance share units (“PSUs”), market share units (“MSUs”) and deferred performance units 
(“DPUs”) under the 2007 Plan. Additionally, as of August 31, 2016, there were still outstanding stock options which had been 
granted under the Company’s prior stock option plan. Fiscal year 2012 was the last fiscal period in which the Company granted 
PSUs and no PSUs remained outstanding as of the prior fiscal year ended August 31, 2015. The 2007 Plan is administered by 
the  Board  of  Directors  (the  “Board”)  or  the  Compensation  Committee  or  other  designated  committee  of  the  Board  (the 
“Committee”). All stock-based equity awards granted under the 2007 Plan are subject to the specific terms and conditions as 
determined by the Committee at the time of grant of such awards in accordance with the various terms and conditions specified 
for each award type per the 2007 Plan. The total number of shares of common stock authorized for issuance pursuant to grants 
of awards under the 2007 Plan is 2,957,830. As of August 31, 2016, 1,696,909 shares of common stock remained available for 
future issuance pursuant to grants of awards under the 2007 Plan. The shares of common stock to be issued pursuant to awards 

F-21

under  the  2007  Plan  may  be  authorized  but  unissued  shares  or  treasury  shares.  The  Company  has  historically  issued  new 
authorized but unissued shares upon the settlement of the various stock-based equity awards under the 2007 Plan.

Vesting of the RSUs granted to directors is immediate, with shares to be issued pursuant to the vested RSUs upon termination of 
each director’s service as a director of the Company. Vesting of the one-time grant of RSUs granted to certain key executives of 
the  Company  in  March  2008  in  settlement  of  these  key  executives’  benefits  under  the  Company’s  supplemental  employee 
retirement plan agreements was over a period of three years from the date of grant, with shares to be issued pursuant to the vested 
RSUs six months following the day after each executive officer’s termination of employment with the Company. Vesting of the 
RSUs granted to certain high level employees is over a period of three years from the date of grant, with shares to be issued 
pursuant to the vested RSUs at the time of vest. The director RSU holders and the executive officer March 2008 grant date RSU
holders are entitled to receive dividend equivalents with respect to their RSUs, payable in cash as and when dividends are declared 
by the Company’s Board of Directors.

Vesting of the MSUs granted to certain high level employees follows a performance measurement period of three fiscal years 
commencing with the Company’s fiscal year in which the MSU awards are granted (the “Measurement Period”). Shares will be 
issued pursuant to the vested MSUs following the conclusion of the applicable MSU Measurement Period after the Committee’s 
certification of achievement of the applicable performance measure for such awards and the vesting of the MSU awards and the 
applicable percentage of the target number of MSU shares to be issued. The recipient must remain employed with the Company 
for vesting purposes until the date on which the Committee certifies achievement of the applicable performance measure for the 
MSU awards.

Vesting of the DPUs granted to certain high level employees follows a performance measurement period of one fiscal year that 
is  the  same  fiscal  year  in  which  the  DPU  awards  are  granted  (the  “Measurement  Year”).  A  number  of  DPUs  equal  to  the 
applicable percentage of the maximum number of DPUs awarded will be confirmed as vested following the conclusion of the 
applicable DPU Measurement Year after the Committee’s certification of achievement of the applicable performance measure 
for such awards (the “Vested DPUs”). The recipient must remain employed with the Company for vesting purposes until August 
31  of  the  Measurement  Year.  For  recipients  who  are  residents  of  the  United  States,  the  Vested  DPUs  must  be  held  until 
termination of employment, with shares to be issued pursuant to the Vested DPUs six months following the day after each such 
recipient’s  termination  of  employment  with  the  Company.  For  recipients  who  are  not  residents  of  the  United  States,  the 
Committee  has  discretion  to  either  defer  settlement  of  each  such  recipient’s  Vested  DPUs  by  issuance  of  shares  following 
termination of employment or settle each Vested DPU in cash by payment of an amount equal to the closing price of one share 
of the Company’s common stock as of the date of the Committee’s certification of the relative achievement of the applicable 
performance measure for the DPU awards. Until issuance of shares in settlement of the Vested DPUs, the holders of each Vested 
DPU that is not settled in cash are entitled to receive dividend equivalents with respect to their Vested DPUs, payable in cash as 
and when dividends are declared by the Company’s Board of Directors.

Stock-based compensation expense is amortized on a straight-line basis over the requisite service period for the entire award. 
Stock-based compensation expense related to the Company’s stock-based equity awards totaled $3.7 million, $2.8 million and 
$2.3 million for the  fiscal  years ended August 31, 2016, 2015 and  2014, respectively. The Company recognized income tax 
benefits related to such stock-based compensation of $1.2 million, $0.9 million and $0.8 million for the fiscal years ended August 
31, 2016, 2015 and 2014, respectively. As of August 31, 2016, the total unamortized compensation cost related to non-vested 
stock-based equity awards was $1.3 million and $1.7 million for RSUs and MSUs, respectively, which the Company expects to 
recognize  over  remaining  weighted-average  vesting  periods  of  1.8 and  1.9 years  for  RSUs  and  MSUs,  respectively. No
unamortized compensation cost for DPUs remained as of August 31, 2016.

Stock Options

Fiscal year 2008 was the last fiscal period in which the Company granted stock options. The estimated fair value of each of the 
Company’s stock option awards granted in and prior to fiscal year 2008 was determined on the date of grant using the Black-
Scholes option pricing model. 

F-22

A summary of the Company’s stock option award activity is as follows (in thousands, except share and per share amounts and 
contractual term in years data):

Stock Options
Outstanding at August 31, 2015

Granted
Exercised
Forfeited or expired

Outstanding at August 31, 2016
Exercisable at August 31, 2016

Number of
Shares

Weighted-Average
Exercise Price
Per Share

62,620
-
(34,800)
-
27,820
27,820

$
$
$
$
$
$

34.97
-
34.48
-
35.59
35.59

Weighted-Average
Remaining
Contractual Term
Per Share
(in years)

Aggregate
Intrinsic Value

1.0
1.0

$
$

2,302
2,302

The total intrinsic value of stock options exercised was $2.5 million, $3.3 million and $1.4 million for the fiscal years ended 
August 31, 2016, 2015 and 2014, respectively.

The income tax benefits from stock options exercised totaled $0.7 million, $1.1 million  and $0.4 million for the fiscal years 
ended August 31, 2016, 2015 and 2014, respectively.

Restricted Stock Units

The estimated fair value of each of the Company’s RSU awards was determined on the date of grant based on the closing market 
price of the Company’s common stock on the date of grant for those RSUs which are entitled to receive dividend equivalents 
with respect to the RSUs, or based on the closing market price of the Company’s common stock on the date of grant less the 
grant date present value of expected dividends during the vesting period for those RSUs which are not entitled to receive dividend 
equivalents with respect to the RSUs.

A summary of the Company’s restricted stock unit activity is as follows (in thousands, except share and per share amounts):

Restricted Stock Units
Outstanding at August 31, 2015

Granted
Converted to common shares
Forfeited

Outstanding at August 31, 2016
Vested at August 31, 2016

Number of
Shares

136,895
23,201
(27,595)
(2,466)
130,035
99,228

$
$
$
$
$
$

Weighted-Average
Grant Date
Fair Value
Per Share

Aggregate
Intrinsic Value

47.19
95.89
50.24
69.99
54.80
47.47

$
$

15,390
11,744

The weighted-average grant date fair value of all RSUs granted during the fiscal years ended August 31, 2016, 2015 and 2014
was $95.89, $69.35 and $66.82, respectively. The total intrinsic value of all RSUs converted to common shares was $2.8 million, 
$1.8 million and $2.7 million for the fiscal years ended August 31, 2016, 2015 and 2014, respectively.

The income tax benefits from RSUs converted to common shares totaled $1.0 million, $0.6 million and $0.9 million for the fiscal 
years ended August 31, 2016, 2015 and 2014, respectively.

Market Share Units

The MSUs are market performance-based awards that shall vest with respect to the applicable percentage of the target number 
of MSU shares based on relative total stockholder return (“TSR”) for the Company as compared to the total return for the Russell 
2000 Index (“Index”) over the performance Measurement Period. The ultimate number of MSUs that vest may range from 0%
to 200% of the original target number of shares depending on the relative achievement of the TSR performance measure at the 
end of the Measurement Period. The probabilities of the actual number of MSUs expected to vest and resultant actual number of 
shares of common stock expected to be awarded are reflected in the grant date fair values of the various MSU awards; therefore, 
the compensation expense for the MSU awards will be recognized assuming the requisite service period is rendered and will not
be adjusted based on the actual number of such MSU awards to ultimately vest.

F-23

The estimated fair value of each of the Company’s MSU awards, which are not entitled to receive dividend equivalents with 
respect to the MSUs, was determined on the date of grant using the Monte Carlo simulation model, which utilizes multiple input
variables to simulate a range of possible future stock prices for both the Company and the Index and estimates the probabilities 
of the potential payouts. The determination of the estimated grant date fair value of the MSUs is affected by the Company’s stock 
price and a number of assumptions including the expected volatilities of the Company’s stock and the Index, the Company’s 
risk-free interest rate and expected dividends. The following weighted-average assumptions for MSU grants for the last three 
fiscal years were used in the Monte Carlo simulation model:

Expected volatility
Risk-free interest rate
Expected dividend yield

2016

Fiscal Year Ended August 31,
2015

2014

22.2%
0.9%
0.0%

22.0%
0.8%
0.0%

25.2%
0.6%
0.0%

The expected volatility utilized was based on the historical volatilities of the Company’s common stock and the Index in order
to model the stock price movements. The volatility used was calculated over the most recent 2.89-year period for MSUs granted 
during the fiscal year ended August 31, 2016 and over the most recent 2.88-year periods for MSUs granted during each of the 
fiscal years ended August 31, 2015 and 2014, which were the remaining terms of the performance Measurement Period at the 
dates of grant. The risk-free interest rates used were based on the implied yield available on a U.S. Treasury zero-coupon bill 
with  a  remaining  term  equivalent  to  the  remaining  performance  Measurement  Period.  The  MSU  awards  stipulate  that,  for 
purposes of computing the relative TSR for the Company as compared to the return for the Index, dividends paid with respect to
both the Company’s stock and the Index are to be treated as being reinvested into the stock of each entity as of the ex-dividend 
date. Accordingly, an expected dividend yield of zero was used in the Monte Carlo simulation model, which is the mathematical
equivalent to reinvesting dividends in the issuing entity over the performance Measurement Period.

A summary of the Company’s market share unit activity is as follows (in thousands, except share and per share amounts):

Market Share Units
Outstanding at August 31, 2015

Granted
Performance factor adjustments
Converted to common shares
Forfeited

Outstanding at August 31, 2016

Number of

Shares

57,604
15,590
17,098
(40,077)
(4,515)
45,700

$
$
$
$
$
$

Weighted-Average

Grant Date

Fair Value

Per Share

Aggregate

Intrinsic Value

57.37
120.99
39.26
38.17
70.58
87.82

$

5,409

The weighted-average grant date fair value of all MSUs granted during the fiscal years ended August 31, 2016, 2015 and 2014
was $120.99, $71.66 and $69.58 respectively. The total intrinsic value of all MSUs converted to common shares was $3.7 million 
for the fiscal year ended August 31, 2016. No MSUs were converted to common shares during the fiscal years ended August 31, 
2015 or 2014.

The income tax benefits from MSUs converted to common shares totaled $1.2 million for the fiscal year ended August 31, 2016.

Deferred Performance Units 

In  November  2014,  the  Company  began  granting  DPU  awards  to  certain  high  level  employees.  The  DPUs  provide  for 
performance-based vesting over a performance measurement period of the fiscal year in which the DPU awards are granted. The 
performance vesting provisions of the DPUs are based on relative achievement within an established performance measure range 
of the Company’s reported earnings before interest, income taxes, depreciation and amortization computed on a consolidated 
basis before deduction of the stock-based compensation expense  for the Vested DPUs (“Adjusted Global EBITDA”) for the 
Measurement Year. The ultimate number of DPUs that vest may range from 0% to 100% of the original maximum number of 
DPUs awarded depending on the relative achievement of the Adjusted Global EBITDA performance measure at the end of the 
Measurement Year.

F-24

The estimated fair value of each of the Company’s DPU awards was determined on the date of grant based on the closing market 
price of the Company’s common stock on the date of grant less the grant date present value of expected dividends during the 
vesting period for the DPUs, which are not entitled to receive dividend equivalents with respect to the unvested DPUs.
A summary of the Company’s deferred performance unit activity is as follows (in thousands, except share and per share 
amounts):

Deferred Performance Units
Outstanding at August 31, 2015

Granted
Performance factor adjustments
Converted to common shares
Forfeited

Outstanding at August 31, 2016
Vested at August 31, 2016

Number of

Shares

Weighted-Average

Grant Date

Fair Value

Per Share

Aggregate

Intrinsic Value

30,798
27,809
(30,798)
-
(1,486)
26,323
5,081

$
$
$
$
$
$
$

75.14
94.54
75.14
-
94.54
94.54
94.54

$
$

3,115
601

The weighted-average grant date fair value of all DPUs granted during the fiscal years ended August 31, 2016 and 2015 was 
$94.54 and $75.14, respectively.  No DPUs were granted during the fiscal year ended August 31, 2014. No DPUs were converted 
to common shares during the fiscal years ended August 31, 2016 or 2015.

Note 14. Other Benefit Plans

The Company has a WD-40 Company Profit Sharing/401(k) Plan and Trust (the “Profit Sharing/401(k) Plan”) whereby regular 
U.S.  employees  who  have  completed  certain  minimum  service  requirements  can  defer  a  portion  of  their  income  through 
contributions to a trust. The Profit Sharing/401(k) Plan provides for Company contributions to the trust, as approved by the Board 
of Directors, as follows: 1) matching contributions to each participant up to 50% of the first 6.6% of compensation contributed 
by the participant; 2) fixed non-elective contributions in the amount equal to 10% of eligible compensation; and 3) a discretionary 
non-elective  contribution  in  an  amount  to  be  determined  by  the  Board  of  Directors  up  to  5% of  eligible  compensation.  The 
Company’s  contributions  are  subject  to  overall  employer  contribution  limits  and  may  not  exceed  the  amount  deductible  for 
income  tax  purposes.  The  Profit  Sharing/401(k)  Plan  may  be  amended  or  discontinued  at  any  time  by  the  Company.  The 
Company’s contribution expense for the Profit Sharing/401(k) Plan was $3.2 million, $3.1 million and $2.6 million for the fiscal 
years ended August 31, 2016, 2015 and 2014, respectively.

The Company’s international subsidiaries have similar benefit plan arrangements, dependent upon the local applicable laws and
regulations. The plans provide for Company contributions to an appropriate third-party plan, as approved by the subsidiary’s 
Board of Directors. The Company’s contribution expense related to the international plans was $1.5 million for each of the fiscal 
years ended August 31, 2016 and 2015 and $1.4 million for the fiscal year ended August 31, 2014.

F-25

Note 15.  Business Segments and Foreign Operations

The Company evaluates the performance of its segments and allocates resources to them based on sales and operating income. 
The Company is organized on the basis of geographical area into the following three segments: the Americas; EMEA; and Asia-
Pacific. Segment data does not include inter-segment revenues. Unallocated corporate expenses are general corporate overhead 
expenses not directly attributable to the operating segments and are reported separate from the Company’s identified segments. 
The  corporate  overhead  costs  include  expenses  for  the  Company’s  accounting  and  finance,  information  technology,  human 
resources, research and development, quality control and executive management functions, as well as all direct costs associated 
with public company compliance matters including legal, audit and other professional services costs. 

Fiscal Year Ended August 31, 2016

Net sales
Income from operations
Depreciation and 

amortization expense

Interest income
Interest expense

Fiscal Year Ended August 31, 2015

Net sales
Income from operations
Depreciation and 

amortization expense

Interest income
Interest expense

Fiscal Year Ended August 31, 2014

Net sales
Income from operations
Depreciation and 

amortization expense

Interest income
Interest expense

Americas

EMEA

Asia-Pacific

Unallocated
Corporate (1)

$
$

$
$
$

$
$

$
$
$

$
$

$
$
$

191,397
48,404

4,071
5
1,689

187,344
46,674

4,078
9
1,197

180,806
41,356

4,229
7
994

$
$

$
$
$

$
$

$
$
$

$
$

$
$
$

135,235
31,702

2,084
485
-

136,847
30,173

2,102
417
-

151,368
34,003

1,363
417
-

$
$

$
$
$

$
$

$
$
$

$
$

$
$
$

54,038
15,162

280
193
14

53,959
12,602

253
158
8

50,823
10,364

244
172
8

$
$

$
$
$

$
$

$
$
$

$
$

$
$
$

-
(23,920)

30
-
-

-
(24,059)

31
-
-

-
(21,986)

24
-
-

Total

380,670
71,348

6,465
683
1,703

378,150
65,390

6,464
584
1,205

382,997
63,737

5,860
596
1,002

$
$

$
$
$

$
$

$
$
$

$
$

$
$
$

(1)

Unallocated corporate expenses are general corporate overhead expenses not directly attributable to any one of the operating segments. These expenses 
are reported separate from the Company’s identified segments and are included in Selling, General and Administrative expenses on the Company’s 
consolidated statements of operations. 

The Company’s Chief Operating Decision Maker does not review assets by segment as part of the financial information provided 
and therefore, no asset information is provided in the above table. 

Net sales by product group are as follows (in thousands):

Maintenance products
Homecare and cleaning products

Total

2016

339,974
40,696
380,670

$

$

Fiscal Year Ended August 31,
2015

$

$

333,306
44,844
378,150

$

$

2014

337,825
45,172
382,997

F-26

Net sales and long-lived assets by geographic area are as follows (in thousands):

Net Sales by Geography:
United States
International

Total

Long-lived Assets by Geography (2) :
United States
International

Total

2016

Fiscal Year Ended August 31,
2015

2014

$

$

$

$

158,139
222,531
380,670

6,419
5,126
11,545

$

$

$

$

153,116
225,034
378,150

5,955
5,421
11,376

$

$

$

$

147,033
235,964
382,997

4,470
5,232
9,702

(2) Includes tangible assets and property and equipment, net, attributed to the geographic location in which such assets are located.

Note 16.  Subsequent Events

On October 11, 2016, the Company’s Board of Directors declared a cash dividend of $0.42 per share payable on October 31,
2016 to shareholders of record on October 21, 2016.

On September 1, 2016, the Company entered into a fourth amendment (the “Fourth Amendment”) to its existing unsecured credit 
agreement dated June 17, 2011 with Bank of America. The Fourth Amendment amended the credit agreement in contemplation 
of the previously announced purchase of the Company’s new headquarters office and land located at 9715 Business Park Avenue, 
San  Diego,  California  (the  “Property”).  The  Fourth  Amendment  permits  the  Company  to  spend  an  aggregate  amount  not  to 
exceed $18.0 million for the acquisition and improvement costs for the Property and also includes changes to the agreement that
will  allow,  as  a  permitted  lien,  any  agreement  with  Bank  of  America  for  secured  debt.  See  Note  7  – Debt  for  additional 
information on the Company’s existing unsecured credit agreement and related financial covenants.

On September 13, 2016, the Company closed escrow and completed the acquisition of the Property, which consists of 2.23 acres 
of  land  and  a  building  comprising  of  approximately  41,500 square  feet  of  office  space.  The  Property was  acquired  for  an 
aggregate purchase price of $10.7 million and the Company expects to incur approximately $4.5 million in capital costs related 
to the buildout of the acquired building and for the purchase of new furniture, fixtures and equipment. The Company intends to
use the Property for its headquarters office, replacing its current Company-owned headquarters located at 1061 Cudahy Place, 
San  Diego,  California  which  houses  both  corporate  employees  and  employees  in  the  Company’s  Americas  segment.  The 
Company  utilized  its  existing unsecured $175.0 million revolving  credit  facility  with  Bank  of  America  in  order  to  fund  the 
purchase of the Property.

F-27

[This page intentionally left blank.] 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INDEPENDENT ACCOUNTANTS

PricewaterhouseCoopers LLP
San Diego, California

TRANSFER AGENT

Computershare 
P.O. Box 30170
College Station, TX 77842-3170
Phone: +1-312-588-4180
https://www-us.computershare.com/investor/
contact

ANNUAL MEETING

December 13, 2016, 2:00 PM
Joan B. Kroc Institute for Peace & Justice
University of San Diego
5998 Alcala Park
San Diego, California 92110

INVESTOR RELATIONS

Wendy D. Kelley
Director, Investor Relations and 
Corporate Communications
Phone: +1-619-275-9304
investorrelations@wd40.com

GLOBAL CORPORATE HEADQUARTERS

WD-40 Company
1061 Cudahy Place
San Diego, California 92110
Phone: +1-619-275-1400

OPERATING SUBSIDIARIES

WD-40 Company Ltd.
Milton Keynes, United Kingdom

WD-40 Company (Canada) Ltd.
Etobicoke, Canada

WD-40 Company (Australia) Pty. Ltd.
Epping, Australia

Wu Di (Shanghai) Industrial Co., Ltd.
Shanghai, China

WD-40 Company (Malaysia) SDN. BHD.
Selangor, Malaysia

STOCK INFORMATION

The common stock of the Company is traded 
on the NASDAQ® Global Select Market under 
the symbol “WDFC.” The Company’s publicly 
filed reports, including financial statements and 
supporting exhibits, are available on the Securities 
and Exchange Commission’s EDGAR system, on 
the Company’s website at www.wd40company.
com, or by writing to the Corporate Secretary, 
WD-40 Company, P.O. Box 80607, San Diego, 
California 92138-0607

LEGAL DISCLAIMERS

This annual report contains “forward-looking 
statements” within the meaning of the Private 
Securities Litigation Reform Act of 1995. 
Such statements reflect management’s 
current expectations for the Company’s future 
performance but are subject to risks, uncertainties 
and assumptions that could cause actual results 
to differ materially from those anticipated in or 
implied by the forward-looking statements.

The Company’s expectations, beliefs and 
projections are expressed in good faith but there 
can be no assurance that they will be achieved or 
accomplished. Our forward-looking statements 
are generally identified with words such as 
“believe,” “expect,” “intend,” “plan,” “could,” 
“may” and similar expressions. Actual events or 
results can differ materially from those expressed 
or implied. Please refer to the information set forth 
under the captions “Risk Factors” and “Forward-
Looking Statements” in our Annual Report on 
Form 10-K for the year ended August 31, 2016 
and other reports and documents that we file from 
time to time with the Securities and Exchange 
Commission for some of the factors that may 
cause actual results to differ materially from the 
forward-looking statements. Except as required 
by law, we undertake no obligation to update any 
forward-looking statement.

Copyrighted © 2016 WD-40 Company.  
All rights reserved. WD-40®, 3-IN-ONE®, GT85®,  
WD-40 EZ-REACH Flexible Straw, Solvol®, Lava®, 
X-14®, 2000 Flushes®, Carpet Fresh®, Spot Shot®, 
1001® and no vac® are registered trademarks of 
WD-40 Company.

Corporate information as of October 15, 2016

CORPORATE INFORMATION

BOARD OF DIRECTORS

Neal E. Schmale
Chairman of the Board
Former President and COO
Sempra Energy

Giles H. Bateman
Former CFO and Director
Price Club

Peter D. Bewley
Governance Committee Chair
Former Senior Vice President,
General Counsel and Corporate Secretary
The Clorox Company

Daniel T. Carter
Audit Committee Chair
Former Executive Vice President and CFO
BevMo! Inc.

Melissa Claassen
Vice President, Business Unit Finance
Adidas Group

Richard A. Collato
Former President and CEO
YMCA of San Diego County

Mario L. Crivello
Investor

Linda A. Lang
Finance Committee Chair
Former Chairman and CEO
Jack in the Box, Inc.

Daniel E. Pittard
Former President and CEO
Rubio’s Restaurants Inc.

Garry O. Ridge
President and Chief Executive Officer
WD-40 Company

Gregory A. Sandfort
Compensation Committee Chair
Chief Executive Officer
Tractor Supply Company

EXECUTIVE OFFICERS

Garry O. Ridge
President and Chief Executive Officer

Richard T. Clampitt
Vice President, General Counsel and 
Corporate Secretary

Michael L. Freeman
Division President, Americas

Geoffrey J. Holdsworth
Managing Director, Asia-Pacific

William B. Noble
Managing Director, EMEA

Jay W. Rembolt
Vice President, Finance, Treasurer and  
Chief Financial Officer

Stanley A. Sewitch
Vice President, Global Organization Development

s
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“ People don’t buy what you do, they buy why you do it.

  And what you do simply proves what you believe.”

  Simon Sinek, Optimist and Bestselling Author of “Start With Why” and “Leaders Eat Last”

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#positivelastingmemories

#souvenirsinoubliables

#ricordipositividuraturi

#RecuerdosPositivosyDuraderos

#positivebleibendeErinnerungen

#memoriaspositivaseduradouras
#积极持久印象

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NOTE TO PRINTER: We don’t have an accurate 

measurement for the spine thickness, so for 

What is

our Why

perfect binding, please use the provided spine type 

treatment on this page — center type horizontally 

and vertically on the real spine once you have the 

actual spine measurement calibrated. The yellow 

background (0C 15M 100Y 0K) on the spine should 

wrap around to the front and back outside covers 

and butt to the score on both sides (.25 inches). 

Spine type prints 100% PMS Reflex Blue C.

and how do we do it?

Page 1 of file: Front Outside Cover

Page 2 of file: Inside Front Cover

Page 3 of file: Inside Back Cover

2016 annual report

Page 4 of file: Outside Back Cover

Page 5 of file: Spine Treatment

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www.wd40company.com

WD-40 Company

1061 Cudahy Place

San Diego, CA 92110

619-275-1400

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