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WD-40 Company

wdfc · NASDAQ Basic Materials
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Sector Basic Materials
Industry Chemicals - Specialty
Employees 201-500
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FY2019 Annual Report · WD-40 Company
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2019 ANNUAL REPORT

a culture that can.

2019 ANNUAL REPORT

It takes a master mariner to sail on a rough sea, and WD-40 Company is 

made up of 495 master mariners. This resilience can be attributed to our 

diversity across trade channels, across countries, and within our tribe.

With this in mind, ‘can’ in our Company means much more than the iconic 

blue and yellow can with the little red top—it also refers to our can-do 

culture. These layers of diversity throughout our organization are what 

make this a culture that can, a culture that does, and a culture that will.

Felicia Reno, Group Brand Manager, WD-40 Brand, WD-40 Company tribe member since 2014

Recent research from the global accounting 
firm EY found that “intangibles” including 
culture account for more than half 
(52 percent), on average, of a company’s
market value—sometimes as much as

90%

a culture that can.    WD-40 Company 2019 Annual Report

1

CEO MESSAGE

WD-40 Company is a culture 
that can, a culture that does, 
and a culture that will.

Garry O. Ridge, CHIEF EXECUTIVE OFFICER

G’DAY FELLOW SHAREHOLDERS,

“Steady as she goes” has long described 
WD-40 Company’s reliable consistency and 
deliberate approach, and fiscal year 2019 
once again proves that slogan to be right.

Despite ongoing turmoil worldwide—from trade wars to currency 
fluctuations to oil prices to Brexit—our Company, true to form, not 
only navigated these headwinds but sailed through them with a record 
year for net sales.

Our global net sales grew 4 percent in 2019 compared to the prior 
fiscal year due to solid sales of maintenance products across all three 
of our segments. Both net income and diluted earnings per share 
were unfavorably impacted this year due to a reserve for an uncertain 
tax position that we recorded in the fourth quarter of the year in the 
amount of $8.7 million. As a result, our net income decreased 14 
percent over last fiscal year to $55.9 million. Diluted earnings per 
share for the full fiscal year were $4.02, compared to $4.64 in the 
prior fiscal year.

A CULTURE THAT CAN, DOES, AND WILL
I often say it takes a master mariner to sail on a rough sea, and 
WD-40 Company is made up of 495 master mariners. This resilience 
can be attributed to our diversity across trade channels, across 
countries, and within our tribe. With a wide variety of different cultures 
represented in our employee base, which is in 15 countries worldwide, 
our tribe mirrors the great diversity of our global customers and end 
users. With this in mind, “can” in our Company means much more 
than the blue and yellow can with the little red top—it also refers 
to our can-do culture. Layers of diversity and expertise throughout 
our organization are what make this a culture that can, a culture that 
does, and a culture that will.

What does it mean to be a “culture that can”? It means understanding 
what we want to accomplish, having clear strategic initiatives, and 
moving steadfastly toward our vision, taking to heart this phrase from 
Al Ries: “Focus: the future of your company depends on it.” Being 
a “culture that does” means holding ourselves accountable to our 
probably wrong and roughly right 2025 revenue targets; our success 
in this mission is reflected in revenue results, as well as our high level 
of employee engagement. And being a “culture that will” means we’re 
committed to this path for the long haul, through our five strategic 
initiatives. These initiatives guide our diverse tribe—no matter their 
location or role—to focus in one direction. Our progress this year 
continues to move us steadily toward our probably wrong and roughly 
right 2025 goals, as we hone in on our long-term revenue target to 
drive consolidated net sales to approximately $700 million.

Culture counts in more ways than one. Recent research from the 
global accounting firm EY found that “intangibles” including culture 
account for more than half (52 percent), on average, of a company’s 
market value—sometimes as much as 90 percent. While State 
Street Global Advisors recently reported that “boards sometimes fail 
to adequately ensure that the current corporate culture aligns with 
the corporate strategy,” that’s far from the case at WD-40 Company, 
where the Company’s strategy is directly linked with our can-do 
culture. You can see this alignment in each of our strategic initiatives 
and our global tribe’s commitment to them:

STRATEGIC INITIATIVE #1 – GROW WD-40® MULTI-USE PRODUCT
Our unwavering number-one driver is to continue growing WD-40® 
Multi-Use Product, taking it to more people, in more places—and 
having it used even more often, with more uses—every year. We 
again made good progress in 2019 toward our most important 
strategic initiative: growing the blue and yellow can with the little red 
top to approximately $530 million in revenue by the end of fiscal year 
2025. The Company’s flagship product saw significant revenue growth 
in EMEA and Asia-Pacific this year, with some offsetting softness in 
the Americas. In total, WD-40 Multi-Use Product sales for fiscal year 
2019 were $326 million—a 4 percent increase over last year.

2

WD-40 Company 2019 Annual Report    a culture that can.STRATEGIC INITIATIVE #2 – GROW THE WD-40 SPECIALIST® 
PRODUCT LINE
Building on the product line’s impressive growth trend over the last 
several years, WD-40 Specialist® sales grew again in fiscal year 2019 
to $35 million. This 13 percent increase over the prior year moves the 
Company steadily forward toward its goal of growing the Specialist 
product line to approximately $100 million in revenue by the end of 
fiscal year 2025. We’ve developed over 20 unique WD-40 Specialist 
formulas since the product line’s inception in 2011 and these equate 
to over 30 uniquely labeled products available around the world. The 
product line continues to contribute a more significant portion of our 
revenue with each passing year.

STRATEGIC INITIATIVE #3 – BROADEN PRODUCT AND 
REVENUE BASE
Brands under this initiative include 3-IN-ONE®, WD-40 BIKE®, 
GT85®, Spot Shot®, Lava®, 1001®, no vac®, and Solvol®. These 
products experienced a 2 percent increase over last year. Sales for 
these products were $52 million in fiscal year 2019. We will continue 
to work towards our long-term target which is to grow these products 
to approximately $70 million in revenue by 2025. Highlights this year 
included the extension of the Company’s 3-IN-ONE brand into the 
RV market in the U.S., and continued consolidation and expansion 
of the WD-40 BIKE product range. In addition, sales of our 1001 
brand products in the U.K. increased significantly this year due to the 
favorable impacts of digital marketing associated with this brand.

STRATEGIC INITIATIVE #4 – ATTRACT, DEVELOP, AND RETAIN 
OUTSTANDING TRIBE MEMBERS
One trait of WD-40 Company that stands out is how our “culture that 
can, does, and will” attracts and retains employees who mirror this 
mindset in a way that’s truly unique among companies of any size. 
Our Company’s success is directly linked to our outstanding tribe 
members, and their exceptional motivation and dedication to WD-40 
Company and its products. When last measured, our level of employee 
engagement worldwide was 93.3 percent—nearly triple the U.S. 
company average of 33 percent.

STRATEGIC INITIATIVE #5 – OPERATIONAL EXCELLENCE
Investing in our future is always a priority. WD-40 Company never 
stops trying to make it better than it is today, and 2019 was no 
exception. Guided by our 55/30/25 business model, we found new 
ways to optimize resources, systems, and processes, while applying 
rigorous commitment to quality assurance, regulatory compliance, and 
intellectual property protection. 

OUR STRATEGIC APPROACH TO SUSTAINABILITY
Alongside our strategic initiatives, environmental, social, and 
governance (ESG) topics have been top of mind at WD-40 Company far 
longer than the acronym has existed. For decades, we’ve focused on 
doing what’s right in how we create and produce products for our end 
users. Beyond regulatory compliance in every applicable jurisdiction, 

we are focused in our efforts to provide safe, environmentally friendly, 
and effective products globally. Supporting our communities is a part 
of our cultural bedrock as well. We welcome people to our tribe from 
all walks of life, providing opportunities based on competency and 
contribution, with a commitment to diversity and inclusion.

To further pursue our long-standing commitments in this arena, in 
fiscal year 2019 we created a cross-regional, cross-functional ESG 
Team, supported by expert sustainability advisors, to identify all of 
our ESG-related activities and to complete a materiality assessment 
to prioritize areas for investigation. This assessment incorporated 
input from customers, suppliers, management, end users, directors, 
stockholders, and of course, our tribe around the world. We will 
further this work in fiscal year 2020 by completing a life cycle 
assessment of our flagship WD-40 Multi-Use Product, and by creating 
an efficient ESG reporting capability. Our first ESG report will be 
published at the completion of fiscal year 2020. As in every part of our 
business, ESG will be guided by our values, a thoughtful strategy, and 
authentic action.

THE PATH OF THE “SMALL GIANT”
Our progress toward these initiatives shows that despite our relatively 
small size of 495 people, the exceptional motivation of our tribe 
members who live our values every day has allowed us to emerge 
as a “small giant,” accomplishing much more than most companies 
our size could imagine in terms of innovation and bottom-line results. 
The term “small giant”—coined by Bo Burlingham—describes a 
unique subset of organizations that he describes as “companies that 
choose to be great instead of big.” 1 We punch way above our weight 
as a “small” company that is also home to a mammoth global brand. 
WD-40 Company has been very intentional about choosing this path, 
reflecting our prioritization of quality versus quantity and approaching 
growth in a very disciplined way.

This year saw several important leadership changes as a part of our 
succession planning —from our first employee we hired 14 years ago 
in China now leading that operation; to the promotion of Steve Brass, 
who has been with WD-40 Company for nearly 30 years, to serving 
as president and chief operating officer; to Patricia Olsem, a 15-year 
veteran of the Company, stepping into her new role as president 
of the Americas. It’s clear that engagement combined with strong 
leadership drives people at all levels of our organization. This long-
term investment in developing our bench from within encapsulates the 
core philosophy behind WD-40 Company’s strategic initiatives which, 
when paired with our people, is what make this a Company that can, 
does, and will. That’s why next year, and into 2025 and beyond, I’m 
confident that I will still be saying: “Steady as she goes.”

Garry O. Ridge
Chief Executive Officer

1 Bo Burlingham. Small Giants: Companies That Choose to Be Great Instead of Big. New York, NY: Penguin Group, 2005.

3

a culture that can.    WD-40 Company 2019 Annual ReportAMERICAS

As the new Division President, my goal is 

to fully unleash the power of the tribe in the 
Americas, helping us take the business to the next 
level by further accelerating the segment’s growth 
around our identified growth platforms.

Patricia Olsem
DIVISION PRESIDENT, AMERICAS

Steve Brass
PRESIDENT AND CHIEF OPERATING OFFICER

4

 
AMERICAS FISCAL YEAR 2019 HIGHLIGHTS

$194 million in net sales
up 1% from the prior fiscal year
representing 46% of global sales

The Americas grew net sales to $194.0 million, up $1.1 million, or 
1 percent for the full fiscal year. Although the region achieved only 
modest growth overall, many of the segment’s long-term platforms 
performed well in 2019, with exceptional growth in the focus area of 
e-commerce. WD-40 Specialist also experienced significant growth 
across the Americas, with net sales increasing 27 percent for the 
fiscal year.

These successes in the Americas segment were slightly undermined 
by challenges in Latin America, where sales declined just under 
7 percent this year due to the timing of customer orders and unstable 
economic conditions in the region. This decline represents the first 
time that Latin America has failed to grow since 2012, and the 
Company fully expects a return to growth in this region in fiscal 
year 2020. 

The segment continued its emphasis on expanding distribution and 
raising product awareness, as well as continuing to build momentum 
in developing industrial channels. The focus on the industrial channel 
is starting to pay dividends, as the segment achieved solid growth 
in 2019 as a result of more dedicated resources and a more tailored 
approach to building the business. The Americas also saw strong 
growth in big box accounts, along with the acceleration of channel 
segmentation work.

The U.S. experienced nearly 4 percent growth in its long-term focus 
area of maintenance products during the year, while overall growth 
in the U.S. was negatively impacted by the continued decline in the 
homecare and cleaning products business of approximately 11 percent.

Net sales in Canada were down for the full fiscal year. However, 
Canada delivered growth of 3 percent in its functional currency, the 
Canadian dollar, and has a clear strategy in place that is expected to 
deliver faster growth in the years ahead.

The Americas experienced a year of transition in 2019, demonstrating 
the depth of talent that exists throughout all ranks of the Company 
with the promotion of Steve Brass to president and chief operating 
officer of the Company, and a pass of the torch to Patricia Olsem, who 
after 15 years with the Company was promoted to division president of 
the Americas.

3-IN-ONE ® RVcare

3-IN-ONE ® RVcare products are specially formulated with preventive maintenance in mind – 
hassle-free RV travel has never been so easy.

5

a culture that can.    WD-40 Company 2019 Annual ReportEMEA*

The Company’s innovative products,  
WD-40 Flexible and WD-40 Smart Straw,  
were major drivers of growth within the region. 
The tribe continued its focus on premiumization, 
sampling, and digital strategies to drive market 
penetration throughout the trade bloc.

Bill Noble
MANAGING DIRECTOR, EMEA

*Europe, the Middle East, Africa and India

6

WD-40 Company 2019 Annual Report    a culture that can. 
EMEA FISCAL YEAR 2019 HIGHLIGHTS

$160.6 million in net sales
up 6% from the prior fiscal year
representing 38% of global sales

EMEA also saw very strong growth in Italy, Germany, and India, 
and alongside the rest of the Company saw the strengthening of its 
e-commerce business. As new tribe members came on board to 
support the segment’s growth, EMEA continued its journey in training 
and development related to the e-commerce business to support this 
emerging channel.

With an ongoing focus on building distribution and awareness to 
put WD-40 Multi-Use Product into more garages, workshops, and 
households around the world, EMEA’s trajectory is on track to help the 
Company reach its revenue target of $700 million for 2025.

EMEA once again delivered solid performance in fiscal year 
2019, growing net sales to $160.6 million, up $9.7 million—or 
6 percent—for the full fiscal year. The impacts of foreign currency 
exchange rates had a negative impact on the segment’s reported 
results. On a constant currency basis, net sales increased by 12 
percent, surpassing the Company’s long-term growth expectations 
for the segment.

The Company’s innovative products, WD-40 Flexible (sold as 
WD-40 EZ-REACH® in the U.S.) and WD-40 Smart Straw®, were 
major drivers of growth within the region. The tribe continued its focus 
on premiumization, sampling, and digital strategies to drive market 
penetration throughout the trade bloc.

The United Kingdom had a particularly outstanding fiscal year, with 
14 percent net sales growth for the full fiscal year in its functional 
currency, the pound sterling. Much of that growth came from higher 
sales of 1001 carpet fresh®, which continues to benefit from favorable 
impacts of digital marketing associated with the brand. There has in 
fact been so much demand for 1001 carpet fresh that it has been 
hard to keep product in stock on store shelves.

1001 carpet fresh

The 1001 carpet care range is your carpet’s best friend. Fresh Thai Orchid & Passion Fruit blends 
floral and citrus notes to eliminate all types of hidden smells, without the need to vacuum.

7

a culture that can.    WD-40 Company 2019 Annual ReportASIA-PACIFIC

In 2019, the Asia-Pacific segment continued 

its dual focus on building distribution and 
establishing awareness among users, both of 
which gained even more traction throughout 
China, Asia, and Australia.

Geoff Holdsworth
MANAGING DIRECTOR, ASIA-PACIFIC

8

WD-40 Company 2019 Annual Report    a culture that can.ASIA-PACIFIC FISCAL YEAR 2019 HIGHLIGHTS

$68.8 million in net sales
up 6% from the prior fiscal year
representing 16% of global sales

In fiscal year 2019, despite the headlines about tariffs and trade 
wars, the Asia-Pacific segment increased net sales to $68.8 million, 
up $4.0 million—or 6 percent—for the full fiscal year. The impacts 
of foreign currency exchange rates had a negative impact on the 
segment’s reported results. On a constant currency basis, net sales 
would have increased by 10 percent compared to the prior fiscal year, 
in-line with the Company’s growth expectations for the segment.

The trade bloc continued its dual focus on building distribution and 
establishing awareness among users, both of which gained even more 
traction throughout China, Asia, and Australia. The segment also saw 
success in educating consumers within the Asia-Pacific marketplace 
as to how our products function, using sampling as a key tactic to help 
consumers learn to use the Company’s products.

In the Asia distributor markets, South Korea, Malaysia, and the 
Philippines all saw solid growth throughout the year, providing the 
backbone for the Asia distributor market’s total net sales growth of 
nearly 10 percent.

In China, e-commerce emerged at the fasted growing sector for 
the year and helped to drive total net sales in China up 12 percent 
compared to the prior year. As the Company’s digital footprint expands 
onto various platforms, continued growth in China is projected.

In Australia, net sales declined by 5 percent for the fiscal year; 
however, on a constant currency basis, net sales would have 
increased by 3 percent compared to the prior fiscal year. Key gains 
were made in the continued growth of WD-40 Automotive Specialist 
and the general line of WD-40 Specialist products, which helped to 
grow the range by nearly 14 percent for the fiscal year.

WD-40 Multi-Use Product remained the segment’s number-one focus 
in 2019, with WD-40 Specialist also playing an important role in the 
segment for the year.

Innovation remains a critical strategy for the Asia-Pacific segment, 
as Australia saw the launch of a new variant of WD-40 Multi-Use 
Product which meets stringent regulatory requirements present in that 
market. Another priority for the segment this year was to complete the 
relocation of the supply chain for the Asia distributor markets from Los 
Angeles to Shanghai. This project was successfully completed during 
the year and is now in place for 2020 and beyond.

As the segment looks ahead, emphasis will continue to be placed on 
educating users—both one-on-one and through digital platforms—
on the Company’s brands and how people can use WD-40 Company 
products.

WD-40 EZ-REACH

WD-40 EZ-REACH features an attached 8-inch flexible straw that bends and keeps its shape to get into 
hard-to-reach places.

9

a culture that can.    WD-40 Company 2019 Annual ReportCFO MESSAGE

As we move forward toward the future, our 
focus continues to be on returning capital to our 
shareholders and on further increasing the value 
of the Company for all our stakeholders.

Jay W. Rembolt, VICE PRESIDENT, FINANCE, TREASURER AND CHIEF FINANCIAL OFFICER

DEAR SHAREHOLDERS,
We generated net sales of $423.4 million for the fiscal year, an 
increase of 4 percent over the previous fiscal year. Changes in foreign 
currency exchange rates had an unfavorable impact of $10.5 million 
on our consolidated net sales for fiscal year 2019; therefore, on a 
constant currency basis, net sales would have been up 6 percent over 
the previous fiscal year.

manage our business for margin expansion over time, by leveraging 
opportunities around premiumization and new product introductions.

Although our cost of doing business percentage remained constant 
at 34 percent of net sales compared to last year, we do expect to see 
improvements to this measure over time as our revenues grow. Finally, 
our last measure, EBITDA, was also constant at 21 percent of net 
sales compared to last year.

Our net income and diluted earnings per share were both down 
significantly in fiscal year 2019 due to a $8.7 million reserve for an 
uncertain tax position that we recorded during the fourth quarter. Net 
income was $55.9 million for the full fiscal year, reflecting a decrease 
of 14 percent over the previous fiscal year. Diluted earnings per share 
were $4.02 compared to $4.64 in the prior fiscal year. The good news 
is that this one-time charge and the high tax rate we experienced this 
fiscal year is not expected to carry into the future.

Because the effective tax rate for fiscal year 2019 was unusually high, 
it had a significant negative impact to our net income and diluted 
earnings per share. Therefore, we believe the Company’s operating 
income is a better measure of our financial performance in fiscal year 
2019. Our operating income was $82.4 million for the full fiscal year, 
up from $78.6 million or 5 percent, compared to last fiscal year.

OUR 55/30/25 BUSINESS MODEL
Our discipline and diligence around our 55/30/25 business model 
remains a focus to help maintain control over our cost structure and 
ensure the Company’s long-term financial health and stability. The 
model targets a gross margin of 55 percent of net sales, a cost of doing 
business of 30 percent of net sales, and an EBITDA of 25 percent of net 
sales. Our goal is to drive toward these long-term targets over time.

In fiscal year 2019, our gross margin remained relatively stable, 
though it did fall slightly to 54.9 percent from 55.1 percent last year. 
The price increases we have implemented over the last year or so 
across all three of our trade blocs helped stabilize gross margin and 
offset rising input costs. We will continue to be deliberate in how we 

CREATING LONG-TERM VALUE
We continue to maintain a strong balance sheet while generating 
significant cash and solid stockholder returns. At the end of fiscal 
year 2019, our balance sheet remained solid. It’s worth noting that we 
continued to repatriate amounts from our foreign offices throughout 
fiscal year 2019, and we used those funds for various activities in the 
United States, including share repurchases, dividend payments, and 
general operations.

Our capital allocation strategy remains firm and includes a 
comprehensive approach to balance investing in long-term growth 
while providing strong returns. During the fiscal year, we repurchased 
approximately 176,000 shares of our stock at a total cost of 
approximately $29.6 million. In the second quarter of fiscal year 2019, 
our Board of Directors declared a 13 percent increase in our regular 
quarterly dividend, which marked the ninth consecutive year that we 
have increased our dividend. In total, we delivered a return on invested 
capital to stockholders of 27 percent in fiscal year 2019.

Our path remains clear and unwavering. WD-40 Company continues 
to pride itself on a strong financial foundation and prudent use of 
capital. As we move forward toward the future, our focus continues to 
be on returning capital to our shareholders and on further increasing 
the value of the Company for all our stakeholders.

Jay W. Rembolt
Vice President, Finance, Treasurer and Chief Financial Officer

10

WD-40 Company 2019 Annual Report    a culture that can.FY 2019 RESULTS

13% 18% 27%

RETURN  
ON SALES1

1 Calculated as net income for
fiscal year 2019 divided by
net sales for 2019.

RETURN  
ON ASSETS2

2 Calculated as net income for
fiscal year 2019 divided by total
assets at August 31, 2019.

RETURN ON  
INVESTED CAPITAL3

3 Calculated as net operating profit after tax 
divided by average total assets less cash and 
cash equivalents, short-term investments 
and non-interest bearing liabilities.

Gross Margin
(percent)

Sales Per Employee
(in millions)

Weighted Average
Shares Outstanding
(in millions)

53

56

56

55

55

0.87

0.86

0.85

0.85

0.86

14.6

14.4

14.1

14.0

13.8

  2015 

2016 

2017 

2018 

2019

  2015 

2016 

2017 

2018 

2019

  2015 

2016 

2017 

2018 

2019

Net Sales
(in millions)

Earnings Per Share
(in dollars)

Net Income
(in millions)

378.2

380.7

380.5

408.5

423.4

3.64

3.72

3.04

4.64

4.02

65.2

55.9

52.6

52.9

44.8

  2015 

2016 

2017 

2018 

2019

  2015 

2016 

2017 

2018 

2019

  2015 

2016 

2017 

2018 

2019

11

a culture that can.    WD-40 Company 2019 Annual ReportPERFORMANCE GRAPH

The following graph compares the cumulative total stockholder return on the Company’s Common Shares to the yearly weighted cumulative return of a Peer Group of 
companies, the Standard & Poor’s 500 Composite Index (“S&P 500”) and the Russell 2000 Composite Stock Index for the five fiscal years ending August 31, 2019.

The Company uses the same Peer Group for the Company’s five-year performance graph as the Peer Group of companies used by the Company’s Compensation Committee 
for purposes of benchmarking executive compensation. 

Periodically, the Compensation Committee reviews and analyzes the selected Peer Group and its methodology for selecting peer companies to ensure that the entities 
included in the Peer Group continue to provide appropriate comparisons for the Company. 

In fiscal year 2018, the Compensation Committee’s compensation consulting firm provided an analysis of the Peer Group selection. For benchmarking executive compensation 
for fiscal year 2019, new Peer Group companies were selected from a list of U.S. headquartered companies having market capitalizations and revenue and earnings metrics 
reasonably comparable to the Company and doing business in the specialty chemical, auto parts and equipment, and trading companies and distributors industries or within 
specific consumer products categories. 

In the year of transition, both 2018 and 2019 Peer Group Indices have been included in the performance graph for comparison purposes. 

During fiscal year 2018, two of the companies included in the Peer Group used by the Compensation Committee for fiscal year 2018 compensation decisions, Calgon Carbon 
Corporation and Nutraceutical International Corporation, were acquired and are no longer publicly traded. During fiscal year 2019, one company included in the Peer Group 
used for fiscal year 2019 compensation decisions, KMG Chemicals, Inc., was acquired and is no longer publicly traded. As a result, these companies were included in the Peer 
Groups used for compensation benchmarking for fiscal years 2018 and 2019, but they are not included in the graphs below.

The below comparison assumes $100 was invested on August 31, 2014 in the Company’s Common Shares and in each of the indices and assumes reinvestment of dividends.

COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
Among WD-40 Company, the S&P 500 Index, the Russell 2000 Index, 2018 Peer Group and 2019 Peer Group

$300

$280

$260

$240

$220

$200

$180

$160

$140

$120

$100

$80

FY 2014 

FY 2015 

FY 2016 

FY 2017 

FY 2018 

FY 2019

WD-40 Company

S&P 500

Russell 2000

2018 Peer Group

2019 Peer Group

FY 2014 

FY 2015 

FY 2016 

FY 2017 

FY 2018 

FY 2019

WD-40 Company 
S&P 500 
Russell 2000 
2018 Peer Group (1) 
2019 Peer Group (2) 

100.00 
100.00 
100.00 
100.00 
100.00 

124.15 
100.48 
100.03 
115.46 
110.72 

178.29 
113.09 
108.62 
122.74 
122.48 

167.10 
131.45 
124.83 
126.36 
129.61 

276.56 
157.30 
156.59 
163.76 
165.84 

288.12
161.89
136.40
133.79
132.46

*$100 invested on 8/31/14 in stock or index, including reinvestment of dividends. Fiscal year ending August 31.

Standard & Poor’s and Russell Investment Group data reprinted with permission. Copyright© 2019. All rights reserved.

(1) WD-40 Company’s 2018 Peer Group Index was comprised of the following 16 companies:
Aceto Corporation, American Vanguard Corporation, Balchem Corporation, Cambrex Corporation, Flotek Industries Inc., Hawkins, Inc., Innophos Holdings, Inc., Innospec Inc., Inter 
Parfums, Inc., Landec Corporation, National Presto Industries, Inc., Oil-Dri Corporation of America, Park Aerospace Corp., Prestige Brands Holdings, Inc., Quaker Chemical Corporation, 
and USANA Health Sciences, Inc.

(2) WD-40 Company’s 2019 Peer Group Index is comprised of the following 18 companies:
Aceto Corporation, American Vanguard Corporation, Balchem Corporation, Cambrex Corporation, Chase Corporation, Dorman Products, Flotek Industries Inc., Hawkins, Inc., Ingevity 
Corporation, Innophos Holdings, Inc., Innospec Inc., Landec Corporation, Prestige Consumer Healthcare Inc., Quaker Chemical Corporation, Rayonier Advanced Materials, Inc., Sensient 
Technologies Corporation, Stoneridge Inc., USANA Health Sciences, Inc.

12

WD-40 Company 2019 Annual Report    a culture that can. 
 
 
 
 
 
 
TABLE OF CONTENTS

WD-40 Company Proxy Statement

WD-40 Company Annual Report on Form 10-K

WD-40 Company Corporate Information

WD-40 COMPANY
9715 Businesspark Avenue
San Diego, California 92131

NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

To the Stockholders:

The 2019 Annual Meeting of Stockholders of WD-40 Company will be held at the following location and for the 
following purposes:

When:

Where:

Tuesday, December 10, 2019, at 2:00 p.m.

WD-40 Company
9715 Businesspark Avenue
San Diego, California 92131

Items of Business:

1. To elect a Board of Directors for the ensuing year and until their successors are elected 

and qualified;

2. To hold an advisory vote to approve executive compensation;
3. To ratify the appointment of PricewaterhouseCoopers LLP as the Company’s 
independent registered public accounting firm for fiscal year 2020; and

4. To consider and act upon such other business as may properly come before the meeting.

Who Can Vote:

Only the stockholders of record at the close of business on October 15, 2019 are entitled 
to vote at the meeting.

REVIEW YOUR PROXY STATEMENT AND VOTE IN ONE OF FOUR WAYS:

VIA THE INTERNET
Visit the website listed on your proxy card

BY MAIL
Sign, date and return your proxy card in the enclosed 
envelope

BY TELEPHONE
Call the telephone number on your proxy card

IN PERSON
Attend the Annual Meeting in San Diego

By Order of the Board of Directors
Richard T. Clampitt
Corporate Secretary
San Diego, California
October 31, 2019

TABLE OF CONTENTS

Page

PROXY STATEMENT SUMMARY

GENERAL INFORMATION

PRINCIPAL SECURITY HOLDERS 

ITEM NO. 1: NOMINEES FOR ELECTION AS DIRECTORS

AND SECURITY OWNERSHIP OF MANAGEMENT

    Director Independence

    Security Ownership of Directors and Executive Officers

    Nominees for Election as Directors

    Board Leadership, Risk Oversight and Compensation-Related Risk

    Board of Directors Meetings, Committees and Annual Meeting Attendance

    Board of Directors Compensation

    Director Compensation Table – Fiscal Year 2019

    Equity Holding Requirement for Directors

    Stockholder Communications with Board of Directors

    Committees

ITEM NO. 2: ADVISORY VOTE TO APPROVE EXECUTIVE COMPENSATION

COMPENSATION DISCUSSION AND ANALYSIS

    Executive Summary of Compensation Decisions and Results

    Governance of Executive Officer Compensation Program

    Executive Compensation Philosophy and Framework

    Executive Officer Compensation Decisions for Fiscal Year 2019

    Other Compensation Policies

    Accounting Considerations

COMPENSATION COMMITTEE REPORT

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

EXECUTIVE COMPENSATION

    Summary Compensation Table

    Grants of Plan-Based Awards - Fiscal Year 2019

    Outstanding Equity Awards at 2019 Fiscal Year End

    Option Exercises and Stock Vested - Fiscal Year 2019

    Nonqualified Deferred Compensation – Fiscal Year 2019

    Supplemental Death Benefit Plans and Supplemental Insurance Benefits

    Change of Control Severance Agreements

CEO Pay Ratio

AUDIT COMMITTEE REPORT

ITEM NO.3: RATIFICATION OF APPOINTMENT OF INDEPENDENT REGISTERED

           PUBLIC ACCOUNTING FIRM

    Audit Fees

    Audit-Related Fees

    Tax Fees

    All Other Fees

STOCKHOLDER PROPOSALS

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PROXY STATEMENT SUMMARY

We provide below highlights of certain information in this Proxy Statement. As it is only a summary, please refer to the 
complete Proxy Statement and 2019 Annual Report before you vote.

2019 ANNUAL MEETING OF STOCKHOLDERS

Date and Time:
December 10, 2019, at 2:00 p.m. 

Record Date:
October 15, 2019

Place:
WD-40 Company
9715 Businesspark Avenue
San Diego, California 92131

Meeting Webcast: 
Available on the Company’s investor relations website at 
http:/investor.wd40company.com beginning at 2:00 p.m. 
Pacific Time on December 10, 2019

CORPORATE GOVERNANCE

Our Corporate Governance Policies Reflect Best Practices 

• Annual election of all directors with majority voting 

• Executive sessions of independent directors

requirement

held at each regularly scheduled board meeting

•

•

Governance guidelines for independent director leadership 
and best governance practices

Annual performance evaluations for board, committees 
and individual directors

•

•

Annual consideration of succession planning for the board, 
the CEO, and senior management

Company policy prohibits pledging and hedging
of WD-40 Company stock by directors

• All non-employee directors are independent

• All equity grants received by directors must be held until 

board service is ended

VOTING MATTERS AND BOARD RECOMMENDATIONS 

Management Proposals:

Election of Directors (Item No. 1)

Board’s Recommendation

FOR all Director Nominees

Advisory Vote To Approve Executive Compensation

FOR

(Item No. 2)

Ratification of Appointment of PricewaterhouseCoopers LLP 

FOR

as the Company’s Independent Registered Public 
Accounting Firm for Fiscal Year 2020 (Item No. 3)

Page

3

14

38

EXECUTIVE COMPENSATION PHILOSOPHY AND FRAMEWORK 

Compensation Objectives 

The Company’s executive compensation program is designed to achieve five primary objectives: 

1. Attract, motivate, reward and retain high performing executives; 

2. Align the interests and compensation of executives with the value created for stockholders; 

3. Create a sense of motivation among executives to achieve both short- and long-term Company objectives; 

4. Create a direct, meaningful link between business and team performance and individual accomplishment and rewards; 

and

5. Ensure our compensation programs are appropriately competitive in the relevant labor markets.

Our Executive Compensation Programs Incorporate Strong Governance Features 

• No Employment Agreements with Executive Officers

• Executive Officers are Subject to Stock Ownership 

Guidelines

• No Supplemental Executive Retirement Plans for 

• Executives are Prohibited from Hedging or Pledging 

Executive Officers

Company Stock

• Long-Term Incentive Awards are Subject to Double-

• No Backdating or Re-pricing of Equity Awards

Trigger Vesting upon Change of Control

• Annual and Long-Term Incentive Programs Provide a 
Balanced Mix of Goals for Profitability and Total 
Stockholder Return Performance

• Financial Goals for Performance Awards Never Reset

Say-on-Pay Voting 

Since 2011, the Company’s Board of Directors has authorized annual advisory votes for the stockholders to consider 
and approve the compensation of the Company’s Named Executive Officers (“NEOs”) as disclosed in the Company’s 
Proxy Statement (“Say-On-Pay” votes).

In 2011, and again at the Company’s 2017 Annual Meeting of Stockholders, the Company’s stockholders were asked to 
express  their  preference  as  to  the  frequency  of  Say-on-Pay  votes.  In  each  instance,  the  Company’s  stockholders 
expressed a preference to have Say-on-Pay votes every year. 

The Say-on-Pay votes approving NEO compensation for 2011 through 2018 have been approved in each year by more 
than 95% of the votes cast.

Please see the Compensation Discussion and Analysis section of this Proxy Statement for a detailed description of our 
executive compensation. 

Q: Why am I receiving these proxy materials?

GENERAL INFORMATION

A:

This  Proxy  Statement  is  furnished  in  connection  with  the  solicitation  of  proxies  by  the  Board  of  Directors  of  WD-40
Company  for  use  at  its  Annual  Meeting  of  Stockholders  to  be  held  on  Tuesday,  December  10,  2019,  and  at  any 
postponements or adjournments thereof. This Proxy Statement and enclosed form of proxy are first sent to stockholders on 
or about October 31, 2019.

At the meeting, the stockholders of WD-40 Company will consider and vote upon (i) the election of the Board of Directors 
for the ensuing year; (ii) an advisory vote to approve executive compensation; and (iii) the ratification of the appointment 
of  PricewaterhouseCoopers  LLP  as  the  Company’s  independent registered public accounting firm for fiscal year 2020.
Detailed information concerning these matters is set forth below. Management knows of no other business to come before 
the meeting.

Q: What constitutes a quorum in order to hold and transact business at the Annual Meeting?

A:

The close of business on October 15, 2019 is the record date for stockholders entitled to notice of and to vote at the Annual 
Meeting of Stockholders of WD-40 Company. On October 15, 2019, WD-40 Company had outstanding 13,704,661 shares 
of $.001 par value common stock. Stockholders of record entitled to vote at the meeting will have one vote for each share 
so held on the matters to be voted upon. If you are a beneficial owner whose shares are held of record by a broker, you 
must instruct the broker how to vote your shares. If you do not provide voting instructions, your shares will not be voted 
on any proposal on which the broker does not have discretionary authority to vote. This is called a “broker non-vote.” A 
majority of the outstanding shares will constitute a quorum at the meeting. Abstentions and broker non-votes are counted 
for purposes of determining the presence or absence of a quorum. Broker non-votes are shares that are held of record by a 
bank or broker as to which the bank or broker has not received instructions from the beneficial owner as to how the shares 
are to be voted.

Q:

If I hold my shares through a broker, how do I vote?

A:

If you are a beneficial owner whose shares are held of record by a broker, you must instruct the broker how to vote your 
shares. If you do not provide voting instructions, your shares will not be voted on any proposal on which the broker does 
not have discretionary authority to vote. If you hold your shares through a broker, it is important that you cast your vote if
you want it to count in the election of directors, in the advisory vote to approve executive compensation, and for ratification 
of the appointment of PricewaterhouseCoopers LLP as the Company’s independent registered public accounting firm for 
fiscal year 2020. Your broker will only be permitted to exercise its discretionary authority to vote on your behalf as to the 
ratification of the appointment of PricewaterhouseCoopers LLP as the Company’ independent registered public accounting 
firm for fiscal year 2020. You may have received a notice from the Company entitled “Important Notice Regarding the 
Availability of Proxy Materials Stockholder Meeting to Be Held on December 10, 2019” with voting instructions or you 
may have received these proxy materials with separate voting instructions. Follow the instructions to vote or to request 
further  voting  instructions  as  set  forth  on  the  materials  you have  received.  For  more  information  on  this  topic,  see  the 
Securities  and  Exchange  Commission  (“SEC”) Spotlight  on  Proxy  Matters  – The  Mechanics  of  Voting  at 
https://www.sec.gov/spotlight/proxymatters/voting_mechanics.shtml.

Q: How will my vote be cast if I provide instructions or return my proxy and can I revoke my proxy?

A:

If the enclosed form of proxy is properly executed and returned, the shares represented thereby will be voted in accordance 
with the instructions specified thereon. If no specified instruction is given with respect to a particular matter on your form 
of proxy, your shares will be voted by the proxy holder as set forth on the form of proxy. A proxy may be revoked by 
attendance at the meeting or by filing a proxy bearing a later date with the Secretary of the Company.

Q: How are the proxies solicited and what is the cost?

A:

The cost of soliciting proxies will be borne by the Company. Solicitations other than by mail may be made by telephone or 
in person by employees of the Company for which the expense will be nominal.

1

The following table sets forth information concerning those persons known to the Company to be the beneficial owners of more 
than 5% of the common stock of the Company:

PRINCIPAL SECURITY HOLDERS

Name and Address of Beneficial Owner

Blackrock, Inc.

55 East 52nd Street
New York, NY 10055

Vanguard Group, Inc.

P.O. Box 2600
Valley Forge, PA 19482

Neuberger Berman Group LLC
1290 Avenue of the Americas
New York, NY 10104

Amount and 
Nature of
Beneficial Ownership
October 15, 2019

Percent of Class

1,991,306 1

1,469,326 2

748,758 3

14.53%

10.72%

5.46%

1

2

3

As of June 30, 2019, BlackRock, Inc. (“BlackRock”) filed a report on Form 13F with the Securities and Exchange Commission to report 
beneficial  ownership  of  a  total  of  1,991,306 shares  managed  by  eleven BlackRock  investment management  subsidiaries.  BlackRock 
disclaims  investment  discretion  with  respect  to  all  shares  reported  as  beneficially  owned  by  its  investment  management  subsidiaries. 
BlackRock  Fund  Advisors  holds  sole  investment  discretion  and  sole  voting  authority  with  respect  to  1,471,864  shares. BlackRock
Institutional Trust Company, N.A. reported sole investment discretion and sole voting authority with respect to 374,255 shares and sole 
investment discretion and no voting authority with respect to 18,448 shares. Sole investment discretion and sole voting authority with 
respect to shares is reported for the following BlackRock subsidiaries: BlackRock Investment Management, LLC as to 60,337 shares; 
BlackRock  Advisors  LLC  as  to  23,473  shares;  BlackRock  Asset  Management  Ireland  Limited  as  to  20,410  shares;  and  four  other 
BlackRock subsidiaries as to a total of 3,669 shares. BlackRock Financial Management, Inc. reported sole investment discretion and sole 
voting authority with respect to 564 shares and sole investment discretion and no voting authority with respect to 11,547 shares. BlackRock 
Investment Management (UK) Limited reported sole investment discretion and sole voting authority with respect to 3,222 shares and sole 
investment discretion and no voting authority with respect to 3,517 shares. Beneficial ownership information for BlackRock, Inc. and its 
investment management subsidiaries as of October 15, 2019 is unavailable.

As of June 30, 2019, Vanguard Group Inc. (“Vanguard”) filed a report on Form 13F with the Securities and Exchange Commission to 
report beneficial ownership of 1,469,326 shares, including 28,511 shares held by Vanguard Fiduciary Trust Co. and 3,800 shares held by 
Vanguard Investments Australia Ltd. Vanguard reported sole investment discretion and no voting authority with respect to 1,435,404 
shares and sole investment discretion and sole voting authority with respect to 1,611 shares. Vanguard Fiduciary Trust Co. reported shared 
investment discretion and sole voting authority with respect to all 28,511 shares and Vanguard Investments Australia, Ltd. reported shared 
investment  and  shared  voting  authority  with  respect  to  all 3,800 shares.  Beneficial  ownership  information  as  of  October  15,  2019  is
unavailable.

As  of  June 30,  2019,  Neuberger  Berman  Group  LLC  (“Neuberger”)  filed  a  report  on  Form  13F  with  the  Securities  and  Exchange 
Commission to report beneficial ownership of 748,758 shares. Neuberger reported shared investment discretion with respect to all shares, 
sole voting authority with respect to 742,963 shares and no voting authority with respect to 5,795 shares. Beneficial ownership information 
as of October 15, 2019 is unavailable.

2

ITEM NO. 1

NOMINEES FOR ELECTION AS DIRECTORS 
AND SECURITY OWNERSHIP OF MANAGEMENT

At the Company’s Annual Meeting of Stockholders, the ten nominees named below under the heading, Nominees for Election 
as Directors, will be presented for election as directors until the next Annual Meeting of Stockholders and until their successors 
are elected or appointed. In the event any nominee is unable or declines to serve as a director at the time of the Annual Meeting, 
any proxy granted to vote for such nominee will be voted for a nominee designated by the present Board of Directors to fill such 
vacancy. 

A nominee for election to the Board of Directors will be elected as a director if the votes cast for such nominee’s election exceed 
the votes cast against such nominee’s election. Holders of common stock are not entitled to cumulate their votes in the election 
of directors. Withheld votes and broker non-votes are not counted as votes in favor of any nominee.

If an incumbent director nominee fails to receive more votes for his or her election as a director than votes against his or her 
election, the incumbent director will continue to serve as a director until his or her successor is elected or appointed.  However, 
pursuant to governance guidelines adopted by the Board of Directors, such director nominee will be expected to tender his or her 
resignation  to  the  Corporate Governance  Committee  of  the  Board of  Directors.    The  Corporate  Governance  Committee  will
promptly  consider  such  resignation  and  present  a  recommendation  to  the  Board  of  Directors  concerning  the  acceptance  or 
rejection of such resignation for formal action to be taken within 90 days following the Annual Meeting of Stockholders. 

Article III, Section 3.2 of the Bylaws of the Company, most recently amended and restated on August 15, 2018, provides that 
the authorized number of directors of the Company shall not be less than seven nor more than twelve until changed by amendment
of the Certificate of Incorporation or by a bylaw duly adopted by the stockholders. The exact number of directors is to be fixed 
from time to time by a resolution duly adopted by the Board of Directors or by the stockholders.

By resolution of the Board of Directors adopted on March 18, 2019, the number of directors was fixed at ten. Linda A. Lang is
retiring from the Board of Directors as of the date of the 2019 Annual Meeting of Stockholders. On June 18, 2019, Trevor I. 
Mihalik was nominated by the Board of Directors for election as a director at the 2019 Annual Meeting of Stockholders.

DIRECTOR INDEPENDENCE

The Board of Directors has determined that each director and nominee other than Garry O. Ridge is an independent director as 
defined in Rule 5605(a)(2) of the Marketplace Rules of The Nasdaq Stock Market LLC (the “Nasdaq Rules”). In considering the 
independence of directors, the Board of Directors considered Gregory A. Sandfort’s indirect interest, as an executive officer of 
Tractor Supply Company, in purchases of the Company’s products made by Tractor Supply Company in the ordinary course of 
business.  The  Company  has  concluded  that  Mr. Sandfort’s  indirect  interest  in  such  transactions  is  not  material  and  does  not 
require specific disclosure under Item 404(a) of Regulation S-K promulgated under the Securities Exchange Act of 1934 (the 
“Exchange Act”). 

Information concerning the independence of directors serving on committees of the Board of Directors is provided below as to 
each committee. 

3

SECURITY OWNERSHIP OF DIRECTORS AND EXECUTIVE OFFICERS

The  following  tables  set  forth  certain  information,  including  beneficial  ownership  of  the  Company’s  common  stock,  for  the 
current directors and director nominees, for the executive officers named in the Summary Compensation Table below, and for 
all directors, director nominees and executive officers as a group:

Amount and Nature of
Beneficial Ownership
October 15, 20191

Director/Nominee
Daniel T. Carter
Melissa Claassen

Age
Principal Occupation
63 Investor, Former CFO, BevMo! Inc.
47 Vice President Finance, Emerging Markets, adidas 

Group

Eric P. Etchart

63 Investor, Former Senior Vice President,

The Manitowoc Company

Director
Since
2016
2015

2016

Number

3,346 2
4,209 3

3,500 4

61 Board Chair, WD-40 Company; Investor, Former 

2004

20,008 5

Chairman & CEO, Jack in the Box, Inc.

53 Executive Vice President and CFO, Sempra Energy

N/A

300

Linda A. Lang
(retiring director)

Trevor I. Mihalik
(nominee director)
David B. Pendarvis

60 Chief Administrative Officer, Global General 
Counsel and Corporate Secretary, ResMed Inc.

Daniel E. Pittard

69 Investor, Former President and CEO,

Garry O. Ridge
Gregory A. Sandfort
Anne G. Saunders
Neal E. Schmale

Rubio's Restaurants, Inc.
63 CEO, WD-40 Company
64 CEO, Tractor Supply Company
58 Investor, Former President, U.S., nakedwines.com
73 Investor, Former President and COO, Sempra 

Energy

2017

2016

1997
2011
2019
2001

1,668 6

3,791 7

94,392 8
16,290 9
405 10
27,614 11

Percent of
Class
*
*

*

*

*

*

*

*
*
*
*

*
1

Less than one (1) percent. 

All shares owned directly unless otherwise indicated. 

2 Mr. Carter has the right to receive 3,346 shares upon settlement of vested restricted stock units upon termination of his service as a director 

of the Company. 

3 Ms. Claassen has the right to receive 4,209 shares upon settlement of vested restricted stock units upon termination of her service as a 

director of the Company. 

4 Mr. Etchart has the  right  to  receive  2,500 shares  upon  settlement  of  vested  restricted  stock  units upon  termination  of  his service as  a 

director of the Company.

5 Ms. Lang has the right to receive 16,366 shares upon settlement of vested restricted stock units upon termination of her service as a director 

of the Company. 

6 Mr. Pendarvis has the right to receive 1,668 shares upon settlement of vested restricted stock units upon termination of his service as a 

director of the Company. 

7 Mr. Pittard has the right to receive 1,966 shares upon settlement of vested restricted stock units upon termination of his service as a director 

of the Company. 

8 Mr. Ridge has the right to receive 5,884 shares upon settlement of vested restricted stock units upon termination of employment, the right 
to receive 967 shares upon settlement of vested deferred performance units upon termination of employment, the right to receive 4,223 
shares upon settlement of restricted stock units upon vesting within 60 days, and the right to receive 8,500 shares within 60 days upon 
settlement of vested market share units. Mr. Ridge also has voting and investment power over 1,274 shares held under the Company’s 
401(k) plan.

9 Mr. Sandfort has the right to receive 10,936 shares upon settlement of vested restricted stock units upon termination of his service as a 

director of the Company. 

10 Ms. Saunders has the right to receive  405 shares upon settlement of vested restricted stock units upon termination of  her service as  a 

director of the Company. 

11 Mr. Schmale has the right to receive 16,847 shares upon settlement of vested restricted stock units upon termination of his service as a 

director of the Company. 

4

SECURITY OWNERSHIP OF DIRECTORS AND EXECUTIVE OFFICERS (cont’d)

Executive Officer
Jay W. Rembolt

Age
68 Vice President, Finance, Treasurer and CFO,

Principal Occupation

WD-40 Company

Steven A. Brass
Richard T. Clampitt

53 President and COO, WD-40 Company
64 Vice President, General Counsel and Corporate Secretary, 

WD-40 Company

William B. Noble
All Directors, Director Nominees and Executive Officers as a Group

61 Managing Director, EMEA, WD-40 Company Limited

Amount and Nature of
Beneficial Ownership
October 15, 2019 1

Number

40,428 2

Percent of
Class
*

5,077 3
7,438 4

9,829 5
256,343 6

*

*
*
1.86%

*
1

Less than one (1) percent. 

All shares owned directly unless otherwise indicated. 

2 Mr. Rembolt has the right to receive 310 shares upon settlement of vested deferred performance units upon termination of employment,
the right to receive 810 shares upon settlement of restricted stock units upon vesting within 60 days, and the right to receive 1,564 shares 
within 60 days upon settlement of vested market share units. Mr. Rembolt also has voting and investment power over 6,456 shares held 
under the Company’s 401(k) plan. 

3 Mr. Brass has the right to receive 108 shares upon settlement of vested deferred performance units upon termination of employment, the 
right to receive 753 shares upon settlement of restricted stock units upon vesting within 60 days, and the right to receive  1,175 shares 
within 60 days upon settlement of vested market share units.

4 Mr. Clampitt has the right to receive 179 shares upon settlement of vested deferred performance units upon termination of employment, 
the right to receive 598 shares upon settlement of restricted stock units upon vesting within 60 days, and the right to receive 1,342 shares 
within 60 days upon settlement of vested market share units.

5

6

Mr. Noble has the right to receive 3,971 shares upon settlement of vested restricted stock units upon termination of employment, the right 
to receive 280 shares upon settlement of vested deferred performance units upon termination of employment, the right to receive  487
shares upon settlement of restricted stock units upon vesting within 60 days, and the right to receive  984 shares within 60 days upon 
settlement of vested market share units.

Total includes the rights of executive officers and directors to receive a total of 72,069 shares upon settlement of vested restricted stock
units upon termination of employment or service as a director of the Company, the rights of executive officers to receive  2,371 shares 
upon settlement of vested deferred performance units upon termination of employment, the rights of executive officers to receive a total 
of 8,223 shares upon settlement of restricted stock units upon vesting within 60 days, the rights of executive officers to receive a total of 
16,145 shares within 60 days upon settlement of vested market share units, and a total of 8,768 shares held by executive officers under 
the Company’s 401(k) plan.

5

NOMINEES FOR ELECTION AS DIRECTORS

DANIEL T. CARTER – Director

Daniel T. Carter was elected to the Board of Directors in 2016. Mr. Carter served as executive vice president and chief financial 
officer of BevMo! Inc. from 2009 until June 2016. Mr. Carter served as chief financial officer of Semtek, Inc. from 2008 to 2009; 
chief financial officer at Charlotte Russe Holding, Inc. from 1998 to 2007; and chief financial officer of Advanced Marketing 
Services from 1997 to 1998. From 1986 to 1997 he was employed by Price Club and its follow-on entities, serving as senior vice 
president for PriceCostco and chief financial officer for Price Enterprises. Mr. Carter began his career as an auditor with Ernst 
& Young, and he is a Certified Public Accountant (inactive). Mr. Carter received his Bachelor of Business Administration degree 
in accounting from the University of Oklahoma. Mr. Carter is recognized as a NACD Board Leadership Fellow and has earned 
Harvard’s Corporate Director Certificate. Mr. Carter’s financial expertise, considerable knowledge of the retail industry and non-
profit company board experience provide the Board with a breadth of relevant skills and experience.

Skills and Expertise:

(cid:120)
(cid:120)
(cid:120)

Former CFO with extensive finance and accounting expertise  
In-depth knowledge of retail industry
Considerable non-profit board experience 

Committees:

(cid:120) Audit (Chair)
Finance
(cid:120)

MELISSA CLAASSEN – Director

Melissa Claassen was elected to the Board of Directors in 2015. Ms. Claassen is vice president finance, emerging markets –
adidas Group. She served as vice president, brand finance at adidas from 2018 to 2019 and as vice president, business unit finance 
at adidas from 2015 to 2018.  Ms. Claassen served as the chief financial officer of Taylor Made – adidas Golf from 2012 to 2015. 
From 1996 until 2012 Ms. Claassen held positions at various adidas subsidiaries including chief financial officer of adidas Group 
Hong Kong and Taiwan, controlling director at adidas Group China, head of marketing controlling, senior financial controller, 
finance manager, SAP team lead, management accountant, and financial accountant.  Ms. Claassen’s extensive knowledge and 
expertise in the areas of collaboration, finance, accounting, and international business enhance the Board’s management oversight 
capabilities.

Skills and Expertise:

(cid:120)
(cid:120)

International business experience
Finance and accounting expertise  

Committees:

(cid:120)
(cid:120)

Finance (Chair)
Compensation

ERIC P. ETCHART – Director

Eric P. Etchart was elected to the Board of Directors in 2016. Mr. Etchart served as senior vice president of The Manitowoc 
Company, Inc. from 2007 until his retirement in January 2016. He served as senior vice president, business development, from 
2015 to 2016 and as president and general manager of the Manitowoc Crane Group from 2007 to 2015.  From 1983 to 2007, Mr. 
Etchart held various sales, marketing and management positions at subsidiaries and predecessor companies of The Manitowoc 
Company, Inc. Mr. Etchart is a French national, having held management positions in China, Singapore, Italy, France and the 
United States.  Mr. Etchart is recognized as a NACD Board Leadership Fellow. He presently serves as a director of Graco Inc. 
and Alamo Group Inc. Mr. Etchart’s breadth of international finance, marketing and management experience provides important 
perspective to the Board. His demonstrated commitment to the highest standards of board leadership strengthens the Board’s 
commitment to good governance. 

Skills and Expertise:

(cid:120)
(cid:120)
(cid:120)

Strong management background in sales, marketing and finance
International business experience
Board governance

Committees:

(cid:120)
(cid:120)

Corporate Governance (Chair)
Finance

6

TREVOR I. MIHALIK – Director Nominee

Trevor  I.  Mihalik  has  served as  executive  vice  president  and chief financial officer of Sempra  Energy  since  May 2018.  Mr. 
Mihalik was senior vice president controller and chief accounting officer of Sempra Energy from 2014 until 2018 and controller
and chief accounting officer from 2012 to 2014. Prior to Sempra Energy, Mr. Mihalik held roles as senior vice president – finance 
for Iberdrola Renewables and vice president and CFO for Chevron Natural Gas. Mr. Mihalik’s current experience as director of 
SDG&E and SoCalGas as well as past experience as chairman of the board of Luz del Sur and Chilquinta Energia  and as a
director of Infraestructura Energética Nova S.A.B. de C.V., and his extensive senior management experience with Fortune 500 
companies offers the Board valuable judgment and management perspective.

Skills and Expertise:

Seasoned finance executive with accounting and public company financial reporting expertise

(cid:120)
(cid:120) Directorship experience for oversight of business management and strategic planning
(cid:120)

Significant transactions experience

Committees:

(cid:120)

To be determined upon election to the Board

DAVID B. PENDARVIS – Director 

David B. Pendarvis was elected to the Board of Directors in 2017. Mr. Pendarvis has served as chief administrative officer of 
ResMed Inc. since 2011. From March through July 2017, he served as interim president, EMEA and Japan of ResMed Inc. He 
joined  ResMed  Inc.  in  2002  as  global general  counsel  and he  has  served  as  secretary  since  2003  and he  also  served  as vice 
president of organizational development from 2005 to 2011. From 2000 until 2002 Mr. Pendarvis was a partner at Gray Cary 
Ware & Friedenrich (presently, DLA Piper). From 1986 until 2000 he was an associate (1986-1992) and a partner (1993-2000)
at Gibson, Dunn & Crutcher, and from 1984 until 1986 he served as a law clerk to United States District Court Judge, J. Lawrence 
Irving in the United States District Court, San Diego. Mr. Pendarvis served as a director of Sequenom, Inc. from 2009 until its 
acquisition by Laboratory Corporation of America Holdings in 2016. His legal expertise and experience as general counsel with 
global responsibilities provides the Board of Directors with valuable perspective for risk oversight.

Skills and Expertise:

(cid:120)
(cid:120)
(cid:120)

In depth experience in corporate governance, compliance, intellectual property and world-wide legal affairs
Strong focus on investor relations and corporate communications
International executive management experience

Committees:

(cid:120)
(cid:120)

Compensation
Corporate Governance

DANIEL E. PITTARD – Director

Daniel E. Pittard was elected to the Board of Directors in 2016. From 2006 until his retirement in 2012, Mr. Pittard served as 
president, CEO and Board member of Rubio’s Restaurants, Inc. Mr. Pittard was an angel investor and served on the board of 
directors of five private companies from 2000 until 2005. He served as senior vice president, strategy and business development 
for Gateway, Inc. from 1998 until 1999; and group vice president, Amoco Company (now BP) from 1995 until 1998 with full 
P&L responsibilities for four businesses with $13 billion in revenue. As a senior vice president for PepsiCo/Frito-Lay from 1992 
to 1995 he had responsibilities for international operations, strategy and new ventures. From 1980 to 1992 he was with McKinsey 
and Company, and served as a partner in Atlanta, Stockholm and Helsinki. From 1976 until 1980 Mr. Pittard was CEO of a joint 
venture in Saudi Arabia. Mr. Pittard has served on three public company boards - Rubio’s Restaurants, Novatel Wireless and 
Pulse Electronics - as well as many private and non-profit boards. He is a former public company CEO and McKinsey partner 
with considerable international experience. He is also recognized as a NACD Board Leadership Fellow. His expertise in the areas 
of strategy development and international business and his extensive public and private company board experience provide the 
Board with valuable perspective.

Skills and Expertise:

(cid:120)
(cid:120)
(cid:120)

Significant experience in consumer products and industrial business
Strong background in strategy development
International business experience

Committees:

(cid:120) Audit
(cid:120)

Corporate Governance

7

GARRY O. RIDGE – CEO

Garry O. Ridge presently serves as CEO. He joined WD-40 Company in 1987 as managing director, WD-40 Company (Australia) 
Pty.  Limited  and  he  was  responsible  for  Company  operations  throughout  the  Pacific  and  Asia.  Mr. Ridge  transferred  to  the 
corporate office in 1994 as director international operations and was elected vice president - international in 1995. He was elected 
to the position of executive vice president/chief operating officer in 1996. He was elected to the Board of Directors in 1997 and 
served as president and CEO from 1997 through June 2019. Prior to joining WD-40 Company Mr. Ridge was managing director 
of Mermax Pacific Pty. Ltd. and held a number of senior management positions with Hawker Pacific Pty. Ltd. (a Hawker Siddeley
PLC Group Company) which was a licensee for WD-40® products until 1988. As the CEO of the Company, Mr. Ridge offers 
the  Board  an  important  Company-based  perspective.  In  addition,  his  particular  knowledge  of  the  Company’s  international 
markets and industry position provides the Board with valuable insight.

Skills and Expertise:

(cid:120)
(cid:120)

(cid:120)

CEO of the Company
Leader with  a  passion  for  a  strong  culture,  employee  engagement  and  protecting  and  maximizing  the  return  on  the 
Company’s brand assets
Particular expertise in driving a global business

GREGORY A. SANDFORT – Director

Gregory A. Sandfort was elected to the Board of Directors in 2011. Mr. Sandfort has served as chief executive officer of Tractor 
Supply Company since December 2012. He held the office of president of Tractor Supply Company from 2009 through 2015. 
Prior to 2013, Mr. Sandfort served as president and chief operating officer in 2012 and as president and chief merchandising 
officer  from 2009  to  2012.  Mr.  Sandfort served  as  executive  vice  president-chief  merchandising  officer  of  Tractor  Supply 
Company from 2007 to 2009. Mr. Sandfort previously served as president and chief operating officer at Michael’s Stores, Inc. 
from 2006 to 2007, and as executive vice president-general merchandise manager at Michaels Stores, Inc. from 2004 to 2006.
Mr. Sandfort presently serves as a director of Tractor Supply Company. He is recognized as a NACD Board Leadership Fellow. 
Mr.  Sandfort brings  a  retail  industry perspective  to  the  Board.  The  Board  also  values Mr.  Sandfort’s  extensive  management 
experience in the retail industry.

Skills and Expertise:

(cid:120) Active CEO in a channel that distributes the Company’s products 
(cid:120)
(cid:120) Direct connection with consumers of the Company’s products

Brings a retail industry perspective 

Committees:

(cid:120)
(cid:120)

Compensation (Chair)
Finance

ANNE G. SAUNDERS – Director

Anne  G.  Saunders  was  elected  to  the  Board  of  Directors  in  March  2019.  Ms.  Saunders  served  as  president,  U.S. of 
nakedwines.com from 2016 through 2017. From 2014 through 2016, she was president, U.S. of FTD Companies, Inc., and from 
2012 through 2014 she served as president of Redbox Automated Retail, LLC. From 1990 to 2012, Ms. Saunders held various 
senior executive level positions at Starbucks, Bank of America, Knowledge Universe (now known as KinderCare Education), 
eSociety and AT&T. Ms. Saunders is a director of Swiss Water Decaffeinated Coffee Inc. and Nautilus, Inc. Ms. Saunders’ 
functional expertise in brand management, leadership and marketing strategy, as well as her extensive public company board 
experience, provide valuable experience to the Board.

Skills and Expertise:

Significant consumer and retail markets experience
(cid:120)
(cid:120) Diverse digital and e-commerce marketing expertise
Product innovation and development experience   
(cid:120)

Committees:

(cid:120) Audit
(cid:120)

Corporate Governance

8

NEAL E. SCHMALE – Director

Neal E. Schmale was elected to the Board of Directors in 2001. He served as Board Chair from 2004 through 2016. Mr. Schmale 
was president and chief operating officer of Sempra Energy from 2006 until his retirement in 2011. Previously, he was executive 
vice president and chief financial officer of Sempra Energy from 1998 through 2005. Mr. Schmale served as a director of Sempra 
Energy from 2004 until 2011. He presently serves as a director of Murphy Oil Corporation. Mr. Schmale’s past experience as 
director on four public company boards and his extensive senior management experience with a Fortune 300 company offers the 
Board valuable judgment and management perspective.

Skills and Expertise:

(cid:120)
(cid:120)
(cid:120)

Former COO and CFO with broad financial and operations experience
Focused on strategy and execution
Extensive public company board experience

Committees:

(cid:120) Audit
(cid:120)
(cid:120)

Compensation
Finance

BOARD LEADERSHIP, RISK OVERSIGHT AND COMPENSATION-RELATED RISK

The Board of Directors of WD-40 Company previously maintained separation of its principal executive officer and board chair 
positions. On October 7, 2019 the Board of Directors amended its Corporate Governance Guidelines to provide, under appropriate 
circumstances, for the designation of the CEO to serve as board chair and for the designation of a lead independent director to 
assure the most effective board governance when the CEO is also serving as board chair.

On June 18, 2019 the Company’s current board chair, Linda Lang, provided notice to the Board of her intention not to stand for
re-election at the 2019 annual meeting of shareholders.  The Board of Directors has tentatively determined that Mr. Ridge, the 
Company’s CEO, should be designated as board chair immediately following the annual meeting.  The Board will designate one 
of the independent directors to serve as lead director following the annual meeting.

The Board believes that board oversight of and attention to the Company’s current strategic initiatives will be best served by 
having  Mr.  Ridge  provide  primary  leadership  at  meetings  of  the  Board,  while  assuring  independent  director  oversight  of 
management through the designation of a lead director.  The lead director will have the following responsibilities and authority:

(cid:120)
(cid:120)
(cid:120)
(cid:120)

(cid:120)
(cid:120)
(cid:120)
(cid:120)

To preside at meetings of the Board when the CEO is not present;
To serve as leader of the independent directors and as a liaison between the CEO and the independent directors;
To coordinate feedback to the CEO regarding issues discussed in executive sessions;
To consult with the CEO and the Corporate Secretary regarding meeting materials and other information sent to 
the Board;
To review Board meeting agendas in consultation with the CEO;
To meet periodically with the Board committee chairs to discuss their respective work plans;
To approve meeting schedules to assure that there is sufficient time for Board consideration of all agenda items;
To call meetings of the independent directors.

Risk oversight is undertaken by the Board of Directors as a whole but various Board Committees are charged with responsibility
to review and report on business and management risks included within the purview of each Committee’s responsibilities. The 
Compensation Committee considers risks associated with the Company’s compensation policies and practices, with particular 
focus on the cash incentive compensation (“Incentive Compensation”) and equity awards offered to the Company’s executive 
officers. The Audit Committee considers risks associated with financial reporting and internal control, risks related to integrity 
and disaster recovery of primary information technology systems, and supply chain risks associated with disruptive events. The
Audit Committee also reviews the appropriateness of the Company’s insurance programs. The Finance Committee considers 
risks associated with the Company’s financial management and investment activities, acquisition-related risks and Employee 
Retirement  Income  Security  Act  of  1974  plan  oversight.  The  Board  and  the  Committees  receive  periodic  reports  from 
management employees having responsibility for the management of particular areas of risk. The Chief Executive Officer is 
responsible  for  overall  risk  management  and  provides  input  to  the  Board  of  Directors  with  respect  to  the  Company’s  risk 
management process and is responsive to the Board in carrying out its risk oversight role. 

With respect to compensation-related risk, the Company’s management has undertaken an annual assessment of the Company’s 
compensation policies and practices and strategic business initiatives to determine whether any of these policies or practices, as 
well as any compensation plan design features, including those applicable to the executive officers, are reasonably likely to have 

9

a material adverse effect on the Company. Based on this review, management has concluded that the Company’s compensation 
policies  and  practices  are  not  reasonably  likely  to  have  a  material  adverse  effect  on  the  Company.  This  conclusion  is based 
primarily on the fact that the incentives underlying the Company’s compensation plan design features provide a balance between 
increased profitability and longer-term stockholder returns. Management has discussed these findings with the Compensation 
Committee. 

BOARD OF DIRECTORS MEETINGS, COMMITTEES AND ANNUAL MEETING ATTENDANCE 

The Board of Directors is charged by the stockholders with managing or directing the management of the business affairs and 
exercising the corporate power of the Company. The Board of Directors relies on the following standing committees to assist in
carrying  out  the  Board  of  Directors’  responsibilities:  the  Audit  Committee,  the  Compensation  Committee,  the  Corporate 
Governance Committee and the Finance Committee. Each of the committees has a written charter approved by the Board of 
Directors  and  such  charters  can  be  found  on WD-40  Company’s  website  at  http://investor.wd40company.com  within the 
“Corporate Governance” section. There were five meetings of the Board of Directors during the last fiscal year. Each director 
serving for the full fiscal year attended at least 75 percent of the aggregate of the total number of meetings of the Board and of 
all committees on which the director served. The Board of Directors holds an annual organizational meeting on the date of the 
Annual  Meeting  of  Stockholders.  All  directors  are  expected  to  attend  the  Annual  Meeting.  At  the  last  Annual  Meeting  of 
Stockholders, all of the prior year nominee directors were present.

BOARD OF DIRECTORS COMPENSATION 

Director compensation is set by the Board of Directors upon the recommendation of the Corporate Governance Committee. The 
Corporate Governance Committee conducts an annual review of non-employee director compensation, including consideration 
of  a  survey  of director  compensation  for  the  same  peer  group  of  companies  used  by  the  Compensation  Committee  for  the 
assessment  of  executive  compensation.  For  fiscal  year  2019,  non-employee  directors  received  compensation  for  services  as 
directors pursuant to the Directors’ Compensation Policy and Election Plan (the “Director Compensation Policy”) adopted by 
the Board of Directors on October 8, 2018. Pursuant to the Director Compensation Policy, non-employee directors received a 
base annual fee of $54,000 for services provided from January 1, 2019 through the date of the Company’s 2019 Annual Meeting 
of Stockholders. The Board Chair received an additional annual fee of $22,000. Non-employee directors received additional cash 
compensation for service on various Board Committees. The Chair of the Audit Committee received $16,000 and each other 
member of the Audit Committee received $8,000. The Chair of the Compensation Committee received $10,000 and each other 
member of the Compensation Committee received $4,000. Each Chair of the Corporate Governance Committee and the Finance 
Committee received $8,000 and each other member of those committees received $4,000. All such annual fees were paid in 
March 2019.

At the Company’s 2016 Annual Meeting of Stockholders, the Company’s stockholders approved the WD-40 Company 2016 
Stock Incentive Plan (the “Stock Incentive Plan”) to authorize the issuance of stock-based compensation awards to employees 
as well as to directors and consultants. For services provided for the period from the date of the Company’s 2018 Annual Meeting 
of Stockholders to the next annual meeting, the Director Compensation Policy provided for the grant of restricted stock unit 
(“RSU”) awards having a grant date value of $70,000 to each non-employee director. Each RSU represents the right to receive 
one  share  of  the  Company’s  common  stock.  On  December 11, 2018,  each  non-employee  director other  than  Ms.  Saunders 
received a non-elective RSU award covering 392 shares of the Company’s common stock. On March 18, 2019, Ms. Saunders 
received an RSU award covering 405 shares of the Company’s common stock. Additional information regarding the RSU awards 
is provided in a footnote to the Director Compensation table below. 

Each non-employee director was also permitted to elect to receive an RSU award in lieu of all or a portion of his or her base 
annual fee for service as a director as specified above. The number of shares of the Company’s common stock subject to each 
such RSU award granted to the non-employee directors equaled the elective portion of his or her base annual fee payable in 
RSUs divided by the fair market value of the Company’s common stock as of the date of grant. 

RSU awards granted to non-employee directors pursuant to the Director Compensation Policy are subject to Award Agreements 
under the Stock Incentive Plan. All RSU awards granted to non-employee directors are fully vested and are settled in shares of 
the Company’s common stock upon termination of the director’s service as a director of the Company. 

The Company also maintains a Director Contributions Fund from which each incumbent non-employee director has the right, at 
a specified time each fiscal year, to designate $6,000 in charitable contributions to be made by the Company to properly qualified 
(under Internal Revenue Code Section 501(c)(3)) charitable organizations. 

10

DIRECTOR COMPENSATION TABLE - FISCAL YEAR 2019

The  following  Director  Compensation  table  provides  information  concerning  director  compensation  earned  by  each  non-
employee director for services rendered in fiscal year 2019. Since the annual base fee and fees for service on Committees are 
payable for services provided to the Company from January 1st of the fiscal year until the next annual meeting of stockholders, 
such compensation is reported for purposes of the Director Compensation table on a weighted basis. For fiscal year 2019, one 
third of the reported compensation earned or paid in cash is based on the Director Compensation Policy in effect for calendar
year 2018 and two thirds of the reported compensation earned or paid in cash is based on the Director Compensation Policy in 
effect for calendar year 2019. Amounts earned and reported in the Director Compensation table for Fees Earned or Paid in Cash 
for the fiscal year for each director are dependent upon the various committees on which each director served as a member or as 
chair during the fiscal year. 

Name
Daniel T. Carter
Melissa Claassen
Eric P. Etchart
Linda A. Lang
David B. Pendarvis
Daniel E. Pittard
Gregory A. Sandfort
Anne G. Saunders
Neal E. Schmale

Fees Earned or Paid in 
Cash
($)1
$               71,000
$               63,000
$               61,667
$               81,000
$               60,333
$               63,000
$               65,000
$               44,000
$               67,000

Stock Awards
($)2
$               69,941
$               69,941
$               69,941
$               69,941
$               69,941
$               69,941
$               69,941
$               69,944
$               69,941

All Other
Compensation
($)3
$                 6,000
$                 6,000
$                 6,000
$                 6,000
$                 6,000
$                 6,000
$                 6,000
$                         -
$                 6,000

Total
($)
$             146,941
$             138,941
$             137,608
$             156,941
$             136,274
$             138,941
$             140,941
$             113,944
$             142,941

1

2

3

For services rendered during fiscal year 2019, directors received RSU awards pursuant to elections made in 2017 (not applicable to Mr. 
Pittard and Ms. Saunders) and 2018 (not applicable to Mr. Pittard, Ms. Saunders and Mr. Schmale)  under the Director Compensation 
Policy with respect to their services as directors in calendar years 2018 (not applicable to Ms. Saunders) and 2019, respectively, in each 
case in lieu of all or part of their base annual fees for such calendar year (as described in the narrative preceding the Director Compensation 
table). The value of such elective RSU awards received by each of the directors except for Mr. Pittard, Ms. Saunders and Mr. Schmale 
for services rendered during fiscal year 2019 was $50,908. The value of elective RSU awards received by Mr. Schmale for service rendered 
during fiscal year 2019 was $14,986.  Mr. Pittard and Ms. Saunders elected to receive all of their base annual fees in cash. The number of 
shares underlying each director’s RSU award is rounded down to the nearest whole share.

Amounts included in the Stock Awards column represent the grant date fair value for non-elective RSU awards granted to all non-employee 
directors pursuant to the Director Compensation Policy. On December 11, 2018, each director, other than Ms. Saunders, received a non-
elective RSU award covering 392 shares of the Company’s common stock. Each RSU award granted on December 11, 2018 has a grant 
date fair value equal to the closing price of the Company’s common stock on that date in the amount of $178.42 per share multiplied by 
the number of shares underlying the RSU award. On March 18, 2019 Ms. Saunders received  a non-elective RSU award covering 405 
shares of the Company’s common stock having a grant date fair value equal to the closing price of the Company’s common stock on that 
date in the amount of $172.70 per share multiplied by the number of shares underlying the RSU award. The number of shares underlying 
each director’s RSU award is rounded down to the nearest whole share. Outstanding RSUs held by each director as of October 15, 2019
are reported above in footnotes to the table under the heading, Security Ownership of Directors and Executive Officers. The RSUs vest
immediately upon grant, but are settled in stock only upon termination of service as a director. The RSUs provide for the payment of 
dividend equivalent compensation in amounts equal to dividends declared and paid on the Company’s common stock.

Amounts represent charitable contributions made by the Company in fiscal year 2019 as designated by non-employee directors pursuant 
to the Company’s Director Contribution Fund. 

EQUITY HOLDING REQUIREMENT FOR DIRECTORS

All RSU awards to non-employee directors, including both non-elective grants and RSU awards granted pursuant to the annual 
elections of the directors to receive RSUs in lieu of all or part of their base annual fee, provide for immediate vesting but will not
be settled in shares of the Company’s common stock until termination of each director’s service as a director. The number of 
shares to be issued to each non-employee director upon termination of service is disclosed in the footnotes to the table under the
heading, Security Ownership of Directors and Executive Officers.

11

STOCKHOLDER COMMUNICATIONS WITH BOARD OF DIRECTORS

Stockholders  may  send  communications  to  the  Board  of  Directors  by  submitting  a  letter  addressed  to:  WD-40  Company, 
Corporate Secretary, 9715 Businesspark Avenue, San Diego, CA 92131.

The Board of Directors has instructed the Corporate Secretary to forward such communications to the Board Chair. The Board 
of  Directors  has  also  instructed  the  Corporate  Secretary  to  review  such  correspondence  and,  at  the  Corporate  Secretary’s 
discretion, to not forward correspondence which is deemed of a commercial or frivolous nature or inappropriate for consideration 
by the Board of Directors. The Corporate Secretary may also forward the stockholder communication within the Company to 
another department to facilitate an appropriate response. 

COMMITTEES (membership as of October 15, 2019)

Director
Daniel T. Carter
Melissa Claassen
Eric P. Etchart
Linda A. Lang
David B. Pendarvis
Daniel E. Pittard
Gregory A. Sandfort
Anne G. Saunders
Neal E. Schmale
Number of Meetings Held in Fiscal Year 2019

Audit
Chair

(cid:57)(cid:57)(cid:3)(cid:3)

(cid:57)(cid:57)(cid:3)(cid:3)
(cid:57)(cid:57)(cid:3)(cid:3)
5

CORPORATE GOVERNANCE COMMITTEE
NOMINATION POLICIES AND PROCEDURES 

Compensation

(cid:3)(cid:3)
(cid:57)(cid:57)(cid:3)(cid:3)
(cid:3)(cid:3)
(cid:57)(cid:57)(cid:3)(cid:3)
(cid:57)(cid:57)(cid:3)(cid:3)
(cid:3)(cid:3)
Chair
(cid:3)(cid:3)
(cid:57)(cid:57)(cid:3)(cid:3)
3

Corporate
Governance

(cid:3)(cid:3)

Chair
(cid:57)(cid:57)(cid:3)(cid:3)
(cid:57)(cid:57)(cid:3)(cid:3)
(cid:57)(cid:57)(cid:3)(cid:3)
(cid:3)(cid:3)
(cid:57)(cid:57)(cid:3)(cid:3)

4

Finance
(cid:57)(cid:57)(cid:3)(cid:3)
Chair
(cid:57)(cid:57)(cid:3)(cid:3)
(cid:3)(cid:3)
(cid:3)(cid:3)

(cid:57)(cid:57)(cid:3)(cid:3)
(cid:3)(cid:3)
(cid:57)(cid:57)(cid:3)(cid:3)
4

The  Corporate  Governance  Committee  is  comprised  of  Eric  P.  Etchart  (Chair),  Linda  A.  Lang (retiring  director), David  B. 
Pendarvis, Daniel E. Pittard and Anne G. Saunders. The Corporate Governance Committee also functions as the Company’s 
nominating committee and is comprised exclusively of independent directors as defined in the Nasdaq Rules. The Corporate 
Governance Committee met four times during the last fiscal year. 

The Corporate Governance Committee acts in conjunction with the Board of Directors to ensure that a regular evaluation is 
conducted of succession plans, performance, independence, and of the qualifications and integrity of the Board of Directors. The 
Corporate  Governance  Committee  also  reviews  the  applicable  skills  and  characteristics  required  of  nominees  for  election  as 
directors.  The  objective  is  to  balance  the  composition  of  the  Board  of  Directors  to  achieve  a  combination  of  individuals  of 
different backgrounds and experiences, including, but not limited to, whether the candidate is currently or has recently been an 
executive  officer  at  a  publicly  traded  company;  whether  the  candidate  has  substantial  background  in  matters  related  to  the 
Company’s products or markets, in particular, retailing and marketing and new product development; and whether the candidate 
has  substantial  governance  or  executive  compensation  experience,  global  management  experience,  a  substantial  financial 
background or is serving as a director at one or more publicly traded companies. The Board of Directors has not established any 
specific diversity criteria for the selection of nominees other than the general composition criteria noted above.

In determining whether to recommend a director for re-election, the Corporate Governance Committee considers the director’s 
past attendance at meetings, results of evaluations and the director’s participation in and anticipated future contributions to the 
Board of Directors. A director who will have reached the age of 72 prior to the date of the next annual meeting of stockholders 
will be expected to retire from the Board. However, the Board may re-nominate any director for up to three additional years if 
relevant circumstances warrant continued service. The Board has determined, for each of the past two years, that Mr. Schmale 
should continue to serve as a director.

The  Corporate  Governance  Committee  reviews  new  Board  of  Director  nominees  through  a  series  of  internal  discussions, 
reviewing  available  information,  and  interviewing  selected  candidates. Generally,  candidates for nomination to the Board of 
Directors have been suggested by directors or employees. The Company does not currently employ a search firm or third party 
in connection with seeking or evaluating candidates.

The Corporate Governance Committee will consider director candidates recommended by security holders under the same criteria 
as  other  candidates  described  above.  Nominations  may  be  submitted  by  letter  addressed  to:  WD-40  Company  Corporate 
Governance Committee, Corporate Secretary, 9715 Businesspark Avenue, San Diego, California 92131. Nominations by security 

12

holders  must  be  submitted  in  accordance  with  the  requirements  of  the  Company’s  Bylaws,  including  submission  of  such 
nominations within the time required for submission of stockholder proposals as set forth below under the heading, Stockholder 
Proposals.

AUDIT COMMITTEE
RELATED PARTY TRANSACTIONS REVIEW AND OVERSIGHT

The Audit Committee is comprised of Daniel T. Carter (Chair), Daniel E. Pittard, Anne G. Saunders and Neal E. Schmale. Five
meetings of the Audit Committee were held during the last fiscal year to review quarterly financial reports, to consider the annual 
audit and other audit services, to review the audit with the independent registered public accounting firm after its completion and 
to fulfill other  responsibilities  provided  for  in  the  Audit  Committee’s  Charter.  The  Board  of  Directors  has  determined  that 
Mr. Carter is  an  “audit  committee  financial  expert”  as  defined  by  regulations  adopted  by  the  Securities  and  Exchange 
Commission.  Mr. Carter and  each  of  the  other  members  of  the Audit  Committee  are  independent  directors  as defined  in  the 
Nasdaq Rules. Each member of the Audit Committee also satisfies the requirements for service on the Audit Committee as set 
forth in Rule 5605(c)(2) of the Nasdaq Rules.

The Audit Committee has responsibility for review and oversight of related party transactions for potential conflicts of interest.
Related party transactions include any independent business dealings between the Company and related parties who consist of 
the Company’s executive officers, directors, director nominees and holders of more than 5% of the Company’s shares. Such 
transactions include business dealings with parties in which any such related party has a material direct or indirect interest. The 
Audit Committee has adopted a written policy to provide for its review and oversight of related party transactions. Executive 
officers and directors are required to notify the Secretary of the Company of any proposed or existing related party transactions 
in which they have an interest. The Secretary and the Audit Committee also rely upon the Company’s disclosure controls and 
procedures adopted pursuant to Exchange Act rules for the purpose of assuring that matters requiring disclosure, including related 
party transactions that may involve the potential for conflicts of interests, are brought to the attention of management and the 
Audit Committee on a timely basis. Certain related party transactions do not require Audit Committee review and approval. Such
transactions are considered pre-approved. Pre-approved transactions include:

(cid:120)

(cid:120)

(cid:120)

(cid:120)

compensation  arrangements  approved  by  the  Compensation  Committee  or  the  Board  of  Directors  and  expense 
reimbursements consistent with the Company’s expense reimbursement policy;
transactions in which the related party’s interest is derived solely from the fact that he or she serves as a director of another 
corporation that is a party to the transaction; 
transactions in which the related party’s interest is derived solely from his or her ownership (combined with the ownership 
interests of all other related parties) of not more than a 5% beneficial interest (but excluding any interest as a general partner 
of a partnership) in an entity that is a party to the transaction; and 
transactions available to all employees of the Company generally. 

If  a  related  party  transaction  is  proposed  or  if  an  existing  transaction  is  identified,  the  Audit  Committee  has  authority  to 
disapprove,  approve  or  ratify  the  transaction  and  to  impose  such  restrictions  or  other  limitations  on  the  transaction  as  the 
Committee  may  consider  necessary  to  best  assure  that  the  interests  of  the  Company  are  protected  and  that  the  related  party 
involved is not in a position to receive an improper benefit. In making such determination, the Audit Committee considers such 
factors as it deems appropriate, including without limitation (i) the benefits to the Company of the transaction; (ii) the commercial 
reasonableness of the terms of the transaction; (iii) the dollar value of the transaction and its materiality to the Company and to 
the related party; (iv) the nature and extent of the related party’s interest in the transaction; (v) if applicable, the impact of the 
transaction on a non-employee director’s independence; and (vi) the actual or apparent conflict of interest of the related party 
participating in the transaction. 

During the fiscal year ended August 31, 2019, there were no transactions required to be reported pursuant to the requirements 
of Item 404(a) of Regulation S-K under the Exchange Act that did not require review and approval by the Audit Committee.

FINANCE COMMITTEE 

The Finance Committee is comprised of Melissa Claassen (Chair), Daniel T. Carter, Eric P. Etchart, Gregory A. Sandfort and 
Neal  E.  Schmale. Four meetings  of  the  Finance  Committee  were held during  the  last  fiscal  year.  The  Finance  Committee  is 
appointed  by  the  Board  for  the  primary  purpose  of  assisting  the  Board  in  overseeing  financial  matters  of  importance  to  the 
Company,  including  matters  relating  to  acquisitions,  investment  policy,  capital  structure,  and  dividend  policy.  The  Finance 
Committee also reviews the Company’s annual and long-term financial strategies and objectives.

13

COMPENSATION COMMITTEE 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION 

The Compensation Committee is comprised of Gregory A. Sandfort (Chair), Melissa Claassen, Linda A. Lang (retiring director),
David  B.  Pendarvis  and  Neal  E.  Schmale, all  of  whom  are  independent  directors  as  defined  under  the  Nasdaq  Rules.  The 
Compensation Committee met three times during the last fiscal year. During the fiscal year ended August 31, 2019, there were 
no compensation committee interlock relationships with respect to members of the Board of Directors and the Compensation 
Committee as described in Item 407(e)(4)(iii) of Regulation S-K promulgated under the Exchange Act. 

ITEM NO. 2
ADVISORY VOTE TO APPROVE EXECUTIVE COMPENSATION

In accordance with the requirements of Section 14A of the Exchange Act, the Company’s stockholders are being asked to cast 
an  advisory  vote  to  approve  the  compensation  of  the  Company’s  Named  Executive  Officers  (“NEOs”)  identified  in  the 
Compensation Discussion and Analysis section of this Proxy Statement. This vote is commonly referred to as a “Say-on-Pay” 
vote.

At the Company’s 2017 Annual Meeting of Stockholders, the Company’s stockholders were asked, by a non-binding advisory 
vote, to express their preference as to the frequency of future Say-on-Pay votes and the Board of Directors recommended annual 
Say-on-Pay voting. The Company’s stockholders expressed a preference to have Say-on-Pay votes every year.

The  following  resolution  will  be  presented  for  approval  by  the  Company’s  stockholders  at  the  2019 Annual  Meeting  of 
Stockholders:

“RESOLVED, that the stockholders of WD-40 Company (the “Company”) hereby approve the compensation of the Company’s 
Named Executive Officers as disclosed in the Compensation Discussion and Analysis section of the Company’s proxy statement 
for the 2019 Annual Meeting of Stockholders and in the accompanying compensation tables and narrative disclosures.” 

The advisory vote to approve executive compensation is a non-binding vote on the compensation of the Company’s NEOs. This 
Proxy Statement contains a description of the compensation provided to the NEOs as required by Item 402 of Regulation S-K
promulgated under the Exchange Act.

Stockholders  are  encouraged  to  carefully  consider  the  Compensation  Discussion  and  Analysis,  accompanying  compensation 
tables and related narrative discussion in this Proxy Statement in considering this advisory vote. The Board of Directors believes 
that the compensation provided to the Company’s NEOs offers a competitive pay package with a proper balance of current and 
long-term incentives aligned with the interests of the Company’s stockholders. 

This is an advisory vote and will not affect compensation previously paid or awarded to the NEOs. While a vote disapproving 
the  NEOs’  executive  compensation  will  not  be  binding  on  the  Board  of  Directors  or  the  Compensation  Committee,  the 
Compensation Committee will consider the results of the advisory vote in making future executive compensation decisions.

The affirmative vote of a majority of the shares present in person or represented by proxy and entitled to vote on the proposal at 
the Annual Meeting of Stockholders is required to approve this advisory vote on executive compensation. 

THE  BOARD  OF  DIRECTORS  UNANIMOUSLY  RECOMMENDS  THAT  STOCKHOLDERS  VOTE  “FOR”
ADOPTION  OF  THE  PROPOSED  RESOLUTION  FOR  APPROVAL  OF  THE  COMPENSATION  OF  THE 
COMPANY’S NAMED EXECUTIVE OFFICERS.

14

COMPENSATION DISCUSSION AND ANALYSIS

WD-40 Company’s Compensation Discussion and Analysis addresses the executive compensation philosophy and the processes 
and  decisions  of  the  Compensation  Committee  of  the  Company’s  Board  of  Directors  (the  “Committee”)  with  respect  to  the 
compensation of the Company’s Named Executive Officers (the “NEOs”). For fiscal year 2019, the Company’s NEOs were:

(cid:120) Garry O. Ridge, our Chief Executive Officer (“CEO”); 
(cid:120)
(cid:120)
(cid:120)
(cid:120) William B. Noble, our Managing Director, EMEA.

Jay W. Rembolt, our Vice President, Finance, Treasurer and Chief Financial Officer (“CFO”); 
Steven A. Brass, our President and Chief Operating Officer;
Richard T. Clampitt, our Vice President, General Counsel and Corporate Secretary; and

EXECUTIVE SUMMARY OF EXECUTIVE COMPENSATION DECISIONS AND RESULTS

The compensation structure for the NEOs is comprised of three elements: base salary, retention-related equity compensation and 
performance-related  cash  and  equity  compensation.  Through  the application of  these elements,  a significant  portion of NEO 
realized compensation is directly tied to Company performance measured by increased earnings and total stockholder return 
(“TSR”).  Performance-based compensation tied to earnings is based on earnings before interest, income taxes, depreciation (in 
operating departments) and amortization (“EBITDA”), not earnings per share.

Retention-related equity compensation includes restricted stock unit (“RSU”) awards that vest over a period of three years after 
grant,  subject  to  earlier  vesting  upon  the  effective  date  of  retirement under  certain  conditions.  Retention-related  equity 
compensation features are also reflected in our performance-based market share unit (“MSU”) awards that may be earned over 
a market return-based vesting period of three years, subject to pro-rata vesting at the end of the applicable measurement period 
in the event of earlier retirement under certain conditions.

Performance-related compensation includes (i) an annual cash payment opportunity that is tied to current fiscal year financial 
results (“Incentive  Compensation”); (ii)  MSU  awards  that are  tied  to  a  measure  of  TSR;  and (iii)  deferred  performance  unit 
(“DPU”) awards that are tied to current fiscal year financial results that exceed levels required for maximum payment of that
portion of the cash Incentive Compensation opportunity that is tied to global EBITDA.

For purposes of measuring performance based on the Company’s EBITDA, the Company uses EBITDA before deduction of the 
stock-based  compensation  expense  for  vested  DPU  awards,  if  any,  and  excluding  other  non-operating  income  and  expense 
amounts (“Adjusted EBITDA”).

The foregoing compensation structure elements are fully described later in this Compensation Discussion and Analysis. 

In  establishing  the  framework  for  overall  NEO  compensation  and  in  assessing  such  compensation  for  each  NEO  in  light  of 
individual and overall Company performance, the Committee considers actual and target levels of compensation with reference 
to both short-term and long-term performance periods as well as labor market data and peer group executive compensation. The 
Committee seeks to align individual NEO performance incentives with both short-term and long-term Company objectives. The 
Committee  assesses the effectiveness  of  the  established  framework  for  NEO  compensation  through  a  review  of  each  of  the 
principal elements of NEO compensation. The Committee considers measures of Company performance, specifically including 
regional and global measures based on the Company’s Adjusted EBITDA, and also relative Company performance as compared 
to an established peer group of companies and a comparable market index. Additionally, the Committee also considers the relative 
achievement of longer term strategic objectives as to which each NEO is accountable.  Information regarding NEO strategic 
objectives is provided in the Executive Officer Compensation Decisions section below under the heading, Base Salary: Process.
The  Committee  believes  that  a  review  of  NEO  compensation  and  relative  company  performance  over  multi-year  periods 
demonstrates the effectiveness of the Company’s established framework for NEO compensation. 

THREE YEAR PERFORMANCE-BASED COMPENSATION REVIEW

For fiscal year 2019, the Company’s overall financial performance resulted in partial achievement of performance measure goals 
for regional and global Adjusted EBITDA under the Company’s Incentive Compensation program (the “Performance Incentive 
Program”) as described below. The maximum first level performance measure goals for the EMEA and Asia-Pacific regions 
were achieved, but only a modest portion of the first level performance goal for the Americas region was achieved.  Due to the
strong performance of the EMEA and Asia-Pacific segments and modest achievement of goals for the Americas segment, the 
maximum first level goal for global Adjusted EBITDA was achieved and approximately 35.6% of the second level for global 
Adjusted EBITDA was achieved. As a result, for fiscal year 2019, each of the NEOs  other than Mr. Brass earned Incentive 
Compensation equal to 68% of their Incentive Compensation opportunity and Mr. Brass earned Incentive Compensation equal 
to 26% of his Incentive Compensation opportunity for fiscal year 2019.

15

For fiscal year 2018, the Company’s overall financial performance resulted in partial achievement of performance measure goals 
for  regional  and  global  Adjusted  EBITDA  under  the  Company’s  Performance Incentive  Program. The  maximum  first  level 
performance measure goals for the Americas and Asia-Pacific regions were achieved, but no portion of the first level performance 
goal  for  the  EMEA  region  was  achieved.  Due  to  the  strong  performance  of  the  Americas  and  Asia-Pacific segments,  the 
maximum first level goal for global Adjusted EBITDA was achieved and approximately  26.6% of the second level goal for 
global  Adjusted  EBITDA  was  achieved.  As  a  result,  for  fiscal  year  2018 each  of  the  NEOs  identified  for  fiscal  year  2018 
disclosures earned Incentive Compensation equal to 63% of their Incentive Compensation opportunity for fiscal year 2018.

For fiscal year 2017, the Company’s overall financial performance resulted in partial achievement of performance measure goals 
for  regional  and  global  Adjusted  EBITDA  under  the  Company’s  Performance  Incentive  Program.  The  maximum  first  level 
performance measure goals for the EMEA and Asia-Pacific regions were achieved, but the first level performance goal for the 
Americas region was not achieved. Due to the strong performance of the EMEA and Asia-Pacific segments, the maximum first 
level  goal  for  global  Adjusted  EBITDA  was  achieved  and  approximately  47%  of  the  second  level  goal  for  global  Adjusted 
EBITDA was achieved. As a result, each of the NEOs identified for fiscal year 2017 disclosures earned Incentive Compensation 
equal to 74% of their Incentive Compensation opportunity for fiscal year 2017.

For the three fiscal years ended August 31, 2019, the TSR for the Company’s shares exceeded, by an absolute percentage point 
difference, the return for the Russell 2000 Index (the “Index”) by 22.4%. As a result, MSUs awarded to the NEOs in October 
2016 provided vested shares of the Company’s common stock to the NEOs, other than Mr. Brass, at 200% of the target number 
of award shares. Mr. Brass earned 150% of the target number of award shares for the MSUs awarded to him in October 2016.

For the three fiscal years ended August 31, 2018, the TSR for the Company’s shares exceeded, by an absolute percentage point 
difference, the return for the Index by 48.45%. As a result, MSUs awarded in October 2015 to the NEOs identified for fiscal year 
2018 disclosures provided vested shares of the Company’s common stock to those NEOs, other than Mr. Brass, at the maximum 
amount of 200% of the target number of award shares. Mr. Brass earned 150% of the target number of award shares for the 
MSUs awarded to him in October 2015.

For the three fiscal years ended August 31, 2017, the TSR for the Company’s shares exceeded, by an absolute percentage point 
difference, the return for the Index by 33.32%. As a result, MSUs awarded in October 2014 to the NEOs identified for fiscal year 
2017 disclosures provided vested shares of the Company’s common stock to those NEOs at the maximum amount of 200% of 
the target number of award shares. 

FISCAL YEAR 2019 COMPENSATION

Compensation decisions for fiscal year 2019 were made in October 2018 based on individual and Company performance during 
fiscal year 2018 and a market survey conducted by the Committee’s compensation consultant. The relative market percentile of 
total compensation for each of the NEOs for fiscal year 2019 is based on peer group data which is provided below under the 
heading Overall Reasonableness of Compensation.

The following is a summary of the decisions made by the Committee for NEO compensation for fiscal year 2019:

(cid:120)

For fiscal year 2019, base salaries for the NEOs were increased by 2.0% for the CEO and from 2.0% to 15.0% for the other 
NEOs. Base salaries for the NEOs were assessed in relation to labor market information.  For fiscal year 2019, consideration 
was given to the appropriate relative mix of salary, annual Incentive Compensation and equity awards.

(cid:120) Annual Incentive Compensation is awarded to the NEOs under the Company’s Performance Incentive Compensation Plan 
as described below under the heading Performance Incentive Program. For purposes of the Performance Incentive Program, 
goals  for  regional  and  global  Adjusted  EBITDA  were  established  at  the  beginning  of  the  fiscal  year.  The  Company’s 
performance as measured against these goals is described in detail below.

(cid:120)

(cid:120)

In  October  2018,  the  NEOs  received  annual  RSU  awards  providing  for  the  issuance  of  a  total  of  6,373 shares  of  the 
Company’s common stock to be earned by continued employment by the Company over a vesting period of three years,
subject to earlier vesting upon the effective date of retirement under certain conditions1. These awards serve a retention 
purpose together with an incentive to maximize long term stockholder value through share price appreciation. 

In October 2018, the NEOs received MSU awards subject to performance vesting covering a target number of shares of the 
Company’s common stock equal to  6,373 shares. If the Company’s TSR over the three-year vesting period matches the 
median return for the Index, the target number of shares of the Company’s common stock would be issued to the NEOs. The 

1 For a more complete description of the RSU Awards, refer to the Executive Officer Compensation Decisions section below under the heading, Restricted 
Stock Unit Awards.

16

                                                          
(cid:120)

(cid:120)

(cid:120)

actual number of shares to be issued to the NEOs will be from 0% to 200% of the target number of shares depending upon 
the Company’s TSR as compared to the return for the Index1.

In October 2018, the NEOs received DPU awards that provided an opportunity to receive up to an aggregate maximum of 
7,450 additional shares of the Company’s common stock upon termination of employment.  The DPU awards provided for 
vesting as of the end of fiscal year 2019 if the Company were to achieve a level of global Adjusted EBITDA for the fiscal 
year in excess of the maximum goal for global Adjusted EBITDA established for the Performance Incentive Program2. Since 
the  Company’s  global  Adjusted  EBITDA  for  fiscal  year  2019 did  not  exceed  the  maximum  goal  for  global  EBITDA 
established for the Performance Incentive Program, the DPU awards for fiscal year 2019 did not vest and they have lapsed 
without value to the NEOs.

RSU, MSU and DPU award amounts for fiscal year 2019 varied among the NEOs based on labor market compensation 
practices  specific  to  the  region  of  employment,  relative  achievement of  individual  performance  measures  and  goals 
established for each NEO, as well as Company performance for fiscal year 2018 in areas over which each NEO had direct 
influence. 

The Company’s stockholders have provided advisory votes to approve executive compensation required by Section 14A of 
the Exchange Act (the “Say-on-Pay” votes) at the Company’s annual meeting of stockholders for fiscal years 2016, 2017
and 2018. In each instance, at least 95% of the votes cast in the Say-on-Pay votes approved the compensation of the NEOs 
as disclosed in the Compensation Discussion and Analysis section of the Company’s Proxy Statements for those fiscal years 
and in the accompanying compensation tables and narrative disclosures. The Committee has considered the results of these 
advisory  Say-on-Pay  votes  in  its  decision-making  for  executive  compensation  of  the  NEOs  and  has  concluded  that  no 
significant changes in executive compensation decisions and policies are warranted. 

GOVERNANCE OF EXECUTIVE OFFICER COMPENSATION PROGRAM

The purpose of the Committee is to establish and administer the compensation arrangements for our CEO and the other executive
officers  of  the  Company,  including  the  other  NEOs,  on  behalf  of  the  Board  of  Directors.  The  Committee  is  responsible  for 
developing  the  Company’s  overall  executive  compensation  strategy,  with  support  from  management  and  the  Committee’s 
independent  compensation  consulting  firm.  For  fiscal  year  2019 compensation  decisions,  the  Committee’s  compensation 
consulting firm was Board Advisory, LLC. The Committee also has responsibilities in connection with administration of the 
Company’s equity compensation plans. 

The Committee operates pursuant to a Charter which outlines its responsibilities, including the Committee’s responsibilities with 
respect to performance reviews and approval of annual compensation arrangements for the Company’s executive officers. A 
copy of the Compensation Committee Charter can be found on WD-40 Company’s website at http://investor.wd40company.com
within the “Corporate Governance” section.

PROCESS FOR EVALUATING EXECUTIVE OFFICER PERFORMANCE AND COMPENSATION 

In  accordance with  its  Charter,  the  Committee  works  with  the  Company’s  Human  Resources  function  in  carrying  out  its 
responsibilities.  The  Vice  President  of  Global  Organization  Development  is  management’s  liaison  with  the  Committee.  The 
Committee’s independent compensation consulting firm provides advice and information relating to executive compensation. 
For  fiscal  year  2019,  the  compensation  consulting  firm  assisted  the  Committee  in  the  evaluation  of  executive  base  salary, 
Incentive Compensation opportunities, equity incentive design and award levels, and the specific pay recommendation for our 
CEO.  The Committee’s compensation consulting firm reports directly to the Committee and provides no additional services for 
management. 

EXECUTIVE COMPENSATION PHILOSOPHY AND FRAMEWORK

COMPENSATION OBJECTIVES 

The Company’s executive compensation program is designed to achieve five primary objectives: 

1. Attract, motivate, reward and retain high performing executives; 
2. Align the interests and compensation of executives with the value created for stockholders; 
3. Create a sense of motivation among executives to achieve both short- and long-term Company objectives; 
4. Create a direct, meaningful link between business and team performance and individual accomplishment and rewards; and 
5. Ensure our compensation programs are appropriately competitive in the relevant labor markets. 

1 For a more complete description of the MSU Awards, refer to the Executive Officer Compensation Decisions section below under the heading, Market Share 
Unit Awards.
2 For a more complete description of the DPU awards, refer to the Executive Officer Compensation Decisions section below under the heading, Deferred 
Performance Unit Awards.

17

                                                          
TARGET PAY POSITION/MIX OF PAY

The Company’s compensation program consists primarily of base salary, annual cash incentives, and long-term oriented equity 
awards. Each of these components is discussed in greater detail in the Executive Officer Compensation Decisions section below. 
The Committee has established a target for executive officer total compensation (defined as base salary, plus target Incentive
Compensation, plus the value of RSU and MSU equity awards) at the median market level of compensation for each position 
(details on the use of peer group data to establish the median market level are provided below). Actual pay may vary, based on 
Company and/or individual performance, length of time within the position, and anticipated contribution. The Committee does 
not adhere to specific guidelines regarding the percentage of total compensation that should be represented by each compensation 
component, but monitors market competitiveness. A review of total compensation for each NEO relative to the target market 
percentile is provided in the Executive Officer Compensation Decisions section below under the heading, Overall Reasonableness 
of Compensation.

The mix of pay for executive officers is intended to provide significant incentives to drive overall company performance and
increased stockholder value. The mix of pay consists of Salary and All Other Compensation amounts as reported in the Summary 
Compensation Table below, maximum possible values for Stock Awards (RSUs, MSUs and DPUs) as reported in the table in 
footnote 1 to the Summary Compensation Table, and maximum possible Non-Equity Incentive Plan Compensation (Incentive 
Compensation) amounts as reported in the Grants of Plan-Based Awards table below. The sum total of these maximum possible 
compensation amounts for each NEO is referred to as the NEO’s “Total Compensation Opportunity.” For purposes of the charts 
below, the Total Compensation Opportunity for the CEO, and for all other NEOs in the aggregate, has been divided among 
elements  of  compensation  that  are  considered  at  risk  (MSUs,  tied  to  longer  term  relative  stockholder  return,  and  DPUs  and 
Incentive Compensation, tied to current fiscal year financial performance), and those elements that are not performance-based 
and not considered at risk (Salary, All Other Compensation and RSUs). Approximately 71% of the CEO’s Total Compensation 
Opportunity for fiscal year 2019 was at risk while approximately 57%, in the aggregate, of the Total Compensation Opportunity 
for fiscal year 2019 for all of the other NEOs was at risk.  As reported in more detail below, for fiscal year 2019, each of the 
NEOs other than Mr. Brass earned approximately 68% of their maximum Incentive Compensation amounts and Mr. Brass earned 
approximately 26% of his maximum Incentive Compensation amount, and each NEO earned maximum MSU award values (for
the MSU award granted in October 2016), and no portion of their DPU awards.

18

COMPENSATION BENCHMARKING

For purposes of its fiscal year 2019 compensation decisions, the Committee examined the executive compensation practices of 
a  peer  group  of  nineteen  companies  to  assess  the  competitiveness  of  the  Company’s  executive  compensation.  Peer  group 
companies were selected from a list of U.S. headquartered companies having revenues and earnings reasonably comparable to 
the Company and doing business in the specialty chemical industry or within specific consumer products categories. In addition 
to the peer group data, the Committee considers surveys of general industry company data provided by Hay Group, a global 
management consulting firm and Kenexa, an IBM Company. These data sources are applied by the Committee to establish the 
market median level of compensation for each executive officer position.  The companies used in the peer group analysis for 
fiscal year 2019 compensation decisions were as follows:

(cid:120)(cid:3) Aceto Corporation
(cid:120)

American Vanguard Corporation
Balchem Corporation
Cambrex Corporation
Chase Corporation
Dorman Products
Flotek Industries Inc.
Hawkins, Inc.
Ingevity Corporation
Innophos Holdings, Inc.

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

Innospec Inc.
KMG Chemicals, Inc.
Landec Corporation
Prestige Brands Holdings, Inc.
Quaker Chemical Corporation
Rayonier Advanced Materials, Inc.
Sensient Technologies Corporation
Stoneridge Inc.

(cid:120)
(cid:120)(cid:3) USANA Health Sciences, Inc.

EXECUTIVE OFFICER COMPENSATION DECISIONS FOR FISCAL YEAR 2019

BASE SALARY: PROCESS

Base salaries for all executive officers, including the NEOs, are approved by the Committee effective for the beginning of each 
fiscal year. In setting base salaries, the Committee considers the salary range prepared by its compensation advisor based on each 
NEO’s job responsibilities and the market 50th percentile target pay position. Salary adjustments, if any, are based on factors 
such as individual performance, position, current pay relative to the market, future anticipated contribution and the Company-
wide  merit  increase  budget.  Assessment  of  individual  performance follows  a  rigorous  evaluation  process,  including  self-
evaluation  and  the  establishment  of  annual  goals  for  each  executive  officer  and  an  assessment  of  the  achievement  thereof. 
Individual  performance  elements  considered  in  this  process  included  individual  and  Company  performance  goals  and 
achievements in such areas as growth, innovation, leadership, earnings and customer relations for Mr. Ridge; governance and 
risk,  compliance,  forecasting  and  financial  reporting  for  Mr. Rembolt;  business  unit  performance,  teamwork,  execution  and 
growth  for  Messrs.  Brass and  Noble; and  brand  protection,  corporate  governance,  legal  services  and  risk  management,  and 
compliance for Mr. Clampitt.

BASE SALARY: FISCAL YEAR 2019

In October 2018, the Committee reviewed the market competitiveness of executive officer base salaries relative to peer group 
market data presented by the Committee’s compensation advisor. Based on its review of the peer group market data and the 
surveys of general industry company data, the Committee approved a 2.0% increase in the CEO’s base salary for fiscal year 2019
and increases in base salary ranging from 2.0% to 15.0% for the other NEOs.

PERFORMANCE INCENTIVE PROGRAM

The  Company  uses  its  Performance  Incentive  Program  to  tie  executive  officer  compensation  to  the  Company’s  financial 
performance.  All  Company  employees  participate  in  the  same  Performance  Incentive  Program  as  described  below.  The 
Performance  Incentive  Program  is  offered to  the  executive  officers pursuant  to the WD-40  Company Performance  Incentive 
Compensation Plan most recently approved by the stockholders at the Company’s 2017 Annual Meeting of Stockholders.

The Performance Incentive Program provides direct incentives to all Company employees, including executive officers, to affect 
regional financial performance and, for the Company as a whole, to promote sales at increasing levels of profitability. Specific 
performance measures tied to regional financial results are used in the Performance Incentive Program formulas as applied to 
each employee according to his or her particular area of responsibility. 

19

For  the NEOs,  Incentive  Compensation opportunity  awards  for  fiscal  year  2019 were  based on  pre-established  goals  for  the 
following corporate performance measures: (i) the Company’s Adjusted EBITDA computed for each of the Company’s relevant 
financial  reporting  segments  (“Regional  EBITDA”);  and  (ii) Adjusted  EBITDA  computed  on  a  consolidated  basis  (“Global 
EBITDA”).  The  calculations  of  attainment  of  these  performance  measures  for  the  NEOs  are substantially the  same  as  the 
calculations for all other employees for whom such performance measures were applicable.

For purposes of computing the actual financial results to be measured against the goals established for the Regional EBITDA 
and Global EBITDA performance measures, the Company may exclude certain expenditures as approved by the Committee.  For 
fiscal year 2019, the Committee approved the exclusion of certain expenses in the amount of approximately $275,000 associated 
with  the  Company’s  acquisition  and  renovation  of  a  new  office  building  for  the  Company’s U.K.  subsidiary  and  certain 
incremental advertising and sales promotion expenses in the amount of approximately $1,143,000 incurred in order to increase 
the Company’s digital presence and to build brand awareness.

The Company’s Incentive Compensation Program, as applied to all of its employees, is designed with the intent to fund the 
Incentive Compensation payout to all employees, including the NEOs, from increased earnings over the prior fiscal year. If the 
Company does not realize an increase in Global EBITDA over the prior year, it is possible that Mr. Brass and/or Mr. Noble will
earn some Incentive Compensation because the performance measure for a portion of the Incentive Compensation opportunity 
payable to each of them is based on Regional EBITDA.

Depending upon actual performance results, the Incentive Compensation opportunities for fiscal year 2019 range from 0% up to 
200% of base salary for Mr. Ridge, from 0% up to 100% of base salary for Messrs. Rembolt and Brass, from 0% up to 90% of 
base salary for Mr. Noble, and from 0% up to 80% of base salary for Mr. Clampitt.

The maximum Incentive Compensation potential for employees under the Performance Incentive Program is referred to herein 
as the employee’s “Annual Opportunity.” For each of the NEOs, the Performance Incentive Program for fiscal year 2019 provided 
two performance measure levels (“Levels A and C”) for determination of earned Incentive Compensation; each level represented 
50% of the Annual Opportunity. The Performance Incentive Program is consistently applied for all employees of the Company 
except that there are three performance measure levels (“Levels A, B and C”) for all employees other than the NEOs and certain 
other executive officers and management employees. The maximum Incentive Compensation payout for Messrs. Brass and Noble 
required achievement of specified segment goals for Regional EBITDA (Level A) and Company performance that equaled the 
maximum goal amount for Global EBITDA as described below (Level C). For Messrs. Ridge, Rembolt, and Clampitt (each of 
whom has global rather than regional responsibilities), the maximum Incentive Compensation payouts required achievement of 
specified goals for Global EBITDA for each of Levels A and C.  

Only two of the three performance measure goals are applied for the NEOs and certain other executive officers and management 
employees  for  purposes  of  calculating  earned  Incentive  Compensation  in  order  to  provide  an  increased  incentive  to  those 
employees  to  achieve  the  maximum  level  of  Global  EBITDA  results  for  the  benefit  of  stockholders.    Level  B  performance 
measure goals for other employees are more directed to achievement of goals tied to areas over which they have more direct 
influence.  For such  other  employees,  Level  A  represented  50% of  the  Annual Opportunity,  Level  B  represented 30%  of  the 
Annual Opportunity and Level C represented 20% of the Annual Opportunity. 

Target and maximum payout amounts for each of the NEOs for the fiscal year 2019 Performance Incentive Program are disclosed 
below in the table under the heading, Grants of Plan-Based Awards - Fiscal Year 2019.

20

The following table sets forth the fiscal year 2019 Performance Incentive Program payout weightings and the minimum and 
maximum goals for the performance measures applicable to each of the NEOs.  The minimum and maximum Level A goals for 
Regional and Global EBITDA were based on earnings before deduction of any Incentive Compensation amounts.  The minimum 
and maximum Level C goals for Global EBITDA were based on earnings after deduction of an estimate of the maximum possible 
Incentive Compensation amounts for Levels A and B, but before deduction of Incentive Compensation amounts for Level C.

Level

Performance Measure

A Regional  EBITDA (Americas)
A Regional  EBITDA (EMEA)1
A Global  EBITDA
C Global  EBITDA

Garry O. Ridge
Jay W. Rembolt
Richard T. Clampitt
N/A
N/A
50%
50%

Steven A. Brass
50%
N/A
N/A
50%

William B. Noble
N/A
50%
N/A
50%

Minimum Goal 
FY 2019
($ thousands)

Maximum Goal 
FY 2019
($ thousands)

$            56,062 $            59,370
$            38,159 $            41,406
$            85,280 $            98,294
$            89,544 $            96,466

1

EMEA figures have been converted from Great Britain pounds sterling (“GBP”) at an average annual exchange rate for fiscal year 2019 
of $1.2859 per GBP.

The following  table sets  forth  the  actual  fiscal  year  2019 performance  results  and  percentage  achievement  for  each  of  the 
performance measures under the Performance Incentive Program formulas applicable to the NEOs. Actual earnings results for 
measurement against the Regional and Global EBITDA goals were adjusted to exclude (a) Incentive Compensation amounts 
consistent with the manner in which the minimum and maximum performance measure goals are determined as described with 
reference to the table above and (b) certain Company expenditures as approved by the Committee, as described above.

Level
A
A
A
C

Performance Measure

Regional  EBITDA (Americas)
Regional  EBITDA (EMEA)1
Global  EBITDA 
Global  EBITDA

Actual
FY 2019
($ thousands)

$                   56,622
$                   43,933
$                   99,096
$                   92,011

% Achievement

16.9%
100.0%
100.0%
35.6%

1

EMEA figures have been converted from Great Britain pounds sterling (“GBP”) at an average annual exchange rate for fiscal year 2019 
of $1.2859 per GBP.

Achievement  of  the  maximum  goals  for  Regional  EBITDA  and  Global  EBITDA  is  intended  to  be  attainable  through  the 
concerted efforts of all management teams working in their own regions and areas of responsibility and for the Company as a 
whole.

Based on the Company’s fiscal year 2019 performance and the Committee’s certification of the relative attainment of each of the 
performance measures under the Performance Incentive Program, the payouts for our executive officers, including the NEOs, 
were calculated. On October 7, 2019, the Committee approved payment of the following Incentive Compensation amounts to the 
NEOs for fiscal year 2019 performance:

Executive Officer
Garry O. Ridge
Jay W. Rembolt

Steven A. Brass
Richard T. Clampitt

William B. Noble1

Title

Chief Executive Officer
Vice President, Finance, Treasurer 
and Chief Financial Officer
President and Chief Operating Officer 
Vice President, General Counsel
and Corporate Secretary
Managing Director, EMEA

FY 2019
Annual 
Opportunity
(As % of 
Base Salary)
200%
100%

FY 2019
Incentive 
Compensation
Paid ($)
$          897,285
$          217,275

100%
80%

$            95,272
$          152,401

90%

$          185,020

FY 2019
Actual Incentive 
Compensation
(As % of 
Opportunity)

68%
68%

26%
68%

68%

1

EMEA figures have been converted from Great Britain pounds sterling (“GBP”) at an average annual exchange rate for fiscal year 2019 
of $1.2859 per GBP.

21

As an example of the operation of the Performance Incentive Program, Mr. Rembolt’s Incentive Compensation payout for fiscal 
year 2019 was computed as follows: 

(cid:120)
(cid:120)

(cid:120)

Incentive Compensation Annual Opportunity = 100% X Eligible Earnings ($320,357) = $320,357.
Level A (Global EBITDA) = 50% of Annual Opportunity = $160,178.
— Level A Incentive Compensation = Level A Achievement (100%) X Level A Annual Opportunity = $160,178.
Level C (Global EBITDA) = 50% of Annual Opportunity = $160,178.
— Level C Incentive Compensation = Level C Achievement (35.645%) X Level C Annual Opportunity = $57,097.

Mr. Rembolt’s aggregate Incentive Compensation payout was the sum of the payouts under Levels A and C of the Performance 
Incentive Program, or $217,275.

EQUITY COMPENSATION

Equity  compensation  is  a  critical  component  of  the  Company’s  efforts  to  attract  and  retain  executives  and  key  employees, 
encourage employee ownership in the Company, link pay with performance and align the interests of executive officers with 
those of stockholders. To provide appropriately directed incentives to our executive officers, the Committee has provided awards 
of time-vesting restricted stock unit (“RSU”) awards as well as performance-vesting market share unit (“MSU”) awards and 
deferred  performance  unit  (“DPU”)  awards.  Equity  awards  for  fiscal  year  2019 were  granted  to  the  NEOs  pursuant  to  the 
Company’s 2016 Stock Incentive Plan (the “Stock Incentive Plan”) approved by the stockholders at the 2016 Annual Meeting of
Stockholders. 

The Company’s MSU awards are tied to a measure of total stockholder return (“TSR”) that is determined by reference to a change 
in the value of the Company’s common stock with reinvestment of dividends. In October 2018, the Committee granted primary 
equity allocations of RSU and MSU awards for fiscal year 2019. The authorized awards were divided equally between the two 
types  of  awards  for  each  NEO.  MSU  awards  provide  for  vesting  after  a  three  year  performance  vesting  period  based  on  a 
comparison of the Company’s TSR against the Russell 2000 Index (the “Index”) as described in more detail below. In addition 
to the RSU and MSU awards, the NEOs also received DPU awards in October 2018. As compared to the retention and long-term 
performance-based attributes of the RSU and MSU awards, the DPU awards provide a near-term incentive reward for achieving 
Global EBITDA results for the fiscal year in excess of the amount of Global EBITDA required for maximum payout of Incentive 
Compensation under Level C of the Performance Incentive Program as described above.  DPU awards provide for vesting at the 
end of the fiscal year for which they are granted. All RSU, MSU and DPU awards are subject to terms and conditions set forth 
in an applicable award agreement (the “Award Agreement”).

The principal attributes and benefits of the RSU, MSU and DPU awards for executive officers are as follows: 

(cid:120)

RSU awards provide for vesting in relatively equal portions over a period of three years from the grant date, subject to earlier 
vesting upon the effective date of retirement under certain conditions.

(cid:120) MSU awards provide for performance-based vesting tied to the Company’s TSR over a performance measurement period 
of three fiscal years beginning with the fiscal year in which the awards are granted and ending on August 31st of the third 
year.

(cid:120) DPU awards provide for performance-based vesting tied to the Company’s Global EBITDA achievement for the fiscal year 
in  which  the  awards  are  granted  in  excess  of  the  maximum  goal  for  Global  EBITDA  under  Level  C  of  the  Company’s 
Performance Incentive Program.
RSU and MSU awards provide for the issuance of shares of the Company’s common stock upon vesting.

(cid:120)
(cid:120) Vested  DPU  awards  provide  for  the  issuance  of  shares  of  the  Company’s  common  stock  only  upon  termination  of 
employment.  Until issuance of the shares for vested DPU awards, the holders of the vested DPU awards are entitled to 
receive dividend equivalent payments with respect to their vested DPU awards, payable in cash as and when dividends are 
declared upon shares of the Company’s common stock.

(cid:120) A mix of RSU, MSU and DPU awards is appropriate as compared to RSU awards alone or other equity awards, such as 
stock options, for the following reasons: i) MSU awards granted annually provide a more direct performance-based incentive 
aligned directly with longer term stockholder interests; ii) RSU awards have a greater perceived value to recipients than 
stock options; iii) DPU awards offer a reward for exceeding the highest goal for near-term financial results for the Company; 
iv) RSU, MSU and DPU awards have a less dilutive impact on a share count basis than stock options; and v) the issuance of 
shares of the Company’s common stock upon vesting of RSUs and MSUs, and the deferred issuance of shares following 
vesting of DPU awards encourages long-term stock ownership, promotes retention objectives and facilitates the achievement 
of the Company’s stock ownership guidelines (as described below in the Other Compensation Policies section, under the 
heading, Executive Officer Stock Ownership Guidelines). 

The Board recognizes the potentially dilutive impact of equity awards. The Company’s equity award practices are designed to 
balance the impact of dilution and the Company’s need to remain competitive by recruiting, retaining and providing incentives
for high-performing employees.

22

Restricted Stock Unit Awards

RSU awards provide for the issuance of shares of the Company’s common stock to the award recipient upon vesting provided 
that the recipient remains employed with the Company through each vesting date except as noted below with respect to vesting 
upon  retirement.  Shares  of  the  Company’s  common  stock  equal  to  the  portion  of  the  RSU  award  that  has  vested  are  issued 
promptly upon the vesting date. RSU awards provide for vesting over a period of three years from the grant date. 34% of the 
RSU award will vest on the first vesting date and 33% of the RSU award will vest on each of the second and third vesting dates. 
The  vesting  date  each  year  is  the  third  business  day  following  the  Company’s  public  release  of  its  annual  earnings  for  the 
preceding fiscal year, but not later than November 15 of the vesting year. 

RSU Award Agreements provide that, for RSU award recipients who retire from the Company after reaching age 65, or for RSU 
award recipients who retire from the Company after reaching age 55 and have been employed by the Company for at least 10 
years, all RSUs will be vested upon the effective date of retirement and shares will be issued within 30 days after the effective 
date of retirement, except for executive officers whose RSU shares will be issued 6 months after the effective date of retirement.

Payment  of  required  withholding  taxes  due  with  respect  to  the  vesting  of  the  RSU  awards,  if  any,  will  be  covered  through 
withholding of shares by the Company. The Company will issue a net number of shares to the recipient for a vested RSU award 
after withholding shares having a value as of the vesting date, or as of the date of issuance in the case of the issuance of RSU 
shares following retirement, equal to the required tax withholding obligation.

Market Share Unit Awards

MSU awards provide for performance-based vesting over a performance measurement period of three fiscal years commencing 
with the fiscal year in which the MSU awards are granted (the “Measurement Period”). Except as noted below with respect to 
vesting upon retirement, the recipient must remain employed with the Company for vesting purposes until the date on which the 
Committee certifies achievement of the requisite performance provided for in the MSU Award Agreement. A number of shares 
of the Company’s common stock equal to an “Applicable Percentage” of the “Target Number” of shares covered by the MSU 
awards to the NEOs will be issued as of the “Settlement Date.” The Applicable Percentage is determined by reference to the 
performance vesting provisions of the MSU Award Agreements as described below. The Settlement Date for an MSU award is 
the third business day following the Company’s public release of its annual earnings for the third fiscal year of the Measurement 
Period. 

MSU Award Agreements provide for monthly pro-rata vesting of MSUs as of the end of the Measurement Period in the event of 
the  earlier  termination  of  the  award  recipient’s  employment  due  to  death,  disability,  or  retirement  after  reaching  age  65,  or
retirement after reaching age 55 with at least 10 years of employment with the Company. For purposes of calculating the number 
of MSUs vested and the corresponding number of shares to be issued as of the Settlement Date, the Target Number of shares 
covered by the MSU awards will be adjusted according to the pro-rata portion of the Measurement Period that has elapsed as of 
the effective date of termination of employment. The Committee may also exercise its discretion to provide for monthly pro-rata
vesting of MSUs awarded to a recipient who resigns or is terminated by the Company for reasons other than good cause. 

Payment of required withholding taxes due with respect to the settlement of an MSU award, if any, will be covered through 
withholding of shares by the Company. The Company will issue a net number of shares to the recipient for a vested MSU award 
after withholding shares having a value as of the Settlement Date equal to the required tax withholding obligation.

The performance vesting provisions of MSU awards are based on relative TSR for the Company over the Measurement Period 
as compared to the total return (“Return”) for the Index as reported for total return (with dividends reinvested), as published by 
Russell Investments. For purposes of computing the relative TSR for the Company as compared to the Return for the Index, 
dividends paid with respect to the Shares will be treated as having been reinvested as of the ex-dividend date for each declared 
dividend. 

23

The  Applicable  Percentage  of  the  Target  Number  of  shares  will  be  determined  for  each  of  the  NEOs  based  on  the  absolute 
percentage point difference between the TSR for the Company as compared to the Return for the Index (the “Relative TSR”) as 
set forth in the table below:

Relative TSR
(absolute percentage point difference)
> 20%
20%
15%
10%
5%
Equal
-5%
-10%
>-10%

Applicable Percentage
200%*
200%*
175%*
150%
125%
100%
75% 
50% 
0% 

*  The MSU award granted to Mr. Brass in fiscal year 2017 provides for a maximum Applicable Percentage of the Target Number 
of shares of 150% if the Relative TSR is 10% or greater. Otherwise, the Applicable Percentage for the MSU awards granted to 
Mr. Brass will be calculated in the same manner as for the other NEOs.

The Applicable Percentage will be determined on a straight line sliding scale from the minimum 50% Applicable Percentage 
achievement level to the maximum 200% Applicable Percentage achievement level (150% for Mr. Brass for the MSU award 
granted in fiscal year 2017). For purposes of determining the TSR for the Company and the Return for the Index, the beginning 
and ending values for each measure will be determined on an average basis over a period of all market trading days within the
ninety (90) calendar days prior to the beginning of the fiscal year for the beginning of the Measurement Period and over a period 
of all market trading days within the ninety (90) calendar days prior to the end of the third fiscal year of the Measurement Period. 
For purposes of determining relative achievement, actual results are to be rounded to the nearest tenth of one percent and rounded
up from the midpoint. The number of MSU Shares to be issued on the Settlement Date is to be rounded to the nearest whole 
share and rounded upward from the midpoint.  

In the event of a Change in Control (as defined in the Stock Incentive Plan), the Measurement Period will end as of the effective 
date of the Change in Control and the ending values for calculating the TSR for the Company and the Return for the Index will 
be determined based on the closing price of the Company’s common stock and the value of the Index, respectively, immediately 
prior to the effective date of the Change in Control. The Applicable Percentage will be applied to a proportionate amount of the 
Target Number  of  MSUs  based  on  the  portion  of  the  Measurement  Period  elapsed  as  of  the  effective date  of  the  Change  in 
Control. The recipient NEO will receive RSUs for the portion of the Target Number of MSUs to which the Applicable Percentage 
is not applied. Those RSUs will time vest, subject to rights under the NEO’s Change of Control Severance Agreement, as of the
Settlement Date.

Deferred Performance Unit Awards

DPU awards provide for performance-based vesting over a performance measurement period of the fiscal year in which the DPU 
awards are granted (the “Measurement Year”). The DPU awards provide for vesting of a number of DPUs equal to an “Applicable 
Percentage” of the “Maximum Number” of DPUs awarded to the NEOs following conclusion of the Measurement Year (“Vested 
DPUs”). Except as noted below with respect to vesting upon retirement, the recipient must remain employed with the Company 
for vesting purposes until August 31 of the Measurement Year. Except as noted below as to non-residents of the United States,
the Vested DPUs must be held until termination of employment. Following termination of employment, each Vested DPU will 
be settled by issuance of one share of the Company’s common stock (a “DPU Share”). The Maximum Number of DPUs refers 
to the maximum number of DPU Shares that may be issued with respect to a DPU award upon full achievement of the applicable 
performance  goal  as  described  below.  The  Applicable  Percentage  is  determined  by  reference  to  the  performance  vesting 
provisions  of  the  DPU  Award  Agreement  as  described  below.  For  NEOs  who  are  not  residents  of  the  United  States,  the 
Compensation Committee has discretion to either defer settlement of each Vested DPU by issuance of a DPU Share following 
termination of employment or settle each Vested DPU in cash by immediate payment of an amount equal to the closing price of 
one share of the Company’s common stock as of the date of the Compensation Committee’s certification of achievement of the 
performance measure applied in determination of the Applicable Percentage.

Each Vested DPU that is not settled in cash will include the right to receive a dividend equivalent payment in an amount equal
to the dividends declared with respect to the Company’s common stock for each Vested DPU. Such dividend equivalent payments 
are to be paid in cash as ordinary compensation income as and when common stock dividends are paid by the Company, provided, 

24

however, that the Company may elect to accumulate such dividend equivalent payments for later payment not less often than 
annually.

DPU Award Agreements provide for monthly pro-rata vesting of DPUs as of the end of the Measurement Year in the event of 
the  earlier  termination  of  the  award  recipient’s  employment  due  to  death,  disability,  or  retirement  after  reaching  age  65,  or 
retirement after reaching age 55 with at least 10 years of employment with the Company. For purposes of calculating the number 
of Vested DPUs earned, the Maximum Number of shares covered by the DPU awards will be adjusted according to the pro-rata
portion of the Measurement Year that has elapsed as of the effective date of termination of employment. 

Vested DPUs not otherwise settled in cash will be settled by issuance of the DPU Shares as of 6 months following termination 
of employment (the “Settlement Date”). Payment of required withholding taxes due with respect to the settlement of a Vested 
DPU award, if any, will be covered through withholding of shares by the Company. The Company will issue a net number of
shares to the recipient for a Vested DPU award after withholding shares having a value as of the Settlement Date equal to the
required tax withholding obligation.

The performance vesting provisions of the DPUs are based on relative achievement within an established performance measure 
range of the Company’s EBITDA (before deduction of the stock-based compensation expense for the Vested DPUs and excluding 
other non-operating income and expense amounts (“Adjusted Global EBITDA”) for the Measurement Year. 

For fiscal year 2019, the performance vesting provisions for the DPUs were established as set forth in the table below:

Adjusted Global EBITDA1
> $96,908,000
     $96,908,000
     $92,343,000
< $92,343,000
       $92,102,000*

       *      Implied zero percentage achievement level.

Applicable Percentage
100%
100%
5%
0%
0%

1

The calculation of Adjusted Global EBITDA for purposes of the performance vesting provisions of the DPUs accounts for full payment 
of all Incentive Compensation earned for the fiscal year.

The Applicable Percentage will be determined on a straight line sliding scale from the implied zero percentage achievement level 
to the maximum 100% Applicable Percentage achievement level, but the Applicable Percentage shall not be less than 5%. For 
purposes of determining the Applicable Percentage, the calculated percentage is to be rounded to the nearest tenth of one percent 
and rounded upward from the midpoint. The number of Vested DPUs is to be rounded to the nearest whole unit and rounded 
upward from the midpoint.

Equity Awards – Fiscal Year 2019

For fiscal year 2019, equity awards to our executive officers were granted to satisfy goals for executive officer retention, to 
provide incentives for current and future performance, and to meet objectives for overall levels of compensation and pay mix. 
RSU, MSU and DPU awards were granted to the NEOs by the Committee in October 2018. All of the equity awards are set forth 
below in the table under the heading, Grants of Plan-Based Awards - Fiscal Year 2019. In establishing award levels for the NEOs 
for fiscal year 2019, the Committee placed emphasis on long-term retention goals and desired incentives for current and future 
contributions. The RSU and MSU awards to our CEO were, consistent with past practice, larger than the awards to the other 
NEOs in recognition of his higher level of responsibility for overall Company performance and based upon market data that 
supports a higher level of equity compensation for our CEO. The specific RSU award amounts and Target Number of shares 
covered  by  MSU  awards  were  determined  for  each  NEO  based  on  an  assessment  of  the  NEO’s  achievement  of  individual 
performance goals as well as Company performance for fiscal year 2018 in areas over which the NEO had particular influence. 
The DPU award amounts were established by reference to each NEO’s Incentive Compensation opportunity amount based on 
fiscal year 2018 base salary amounts and fiscal year 2019 maximum percentage opportunity for Incentive Compensation – the 
share equivalent value of the DPUs awarded to each NEO as of the date of grant equals 50% of the NEO’s maximum Incentive 
Compensation opportunity amount.

Market Share Unit Award Vesting for Three Fiscal Year Performance Achievement

On October 7, 2019, the Committee certified achievement of the performance measure applicable to MSU awards granted to the 
NEOs in October 2016. The Committee certified the Company’s relative TSR as compared to the Return for the Index for the 
performance  Measurement  Period  ended  August  31,  2019 for  purposes  of  calculating  the  vested  number  of  shares  of  the 
Company’s common stock for those MSU awards.  The relative TSR as compared to the Return for the Index (as an absolute 

25

percentage point difference) over the three fiscal year Measurement Period ending August 31, 2019 was 22.4%. As a result, 
based  on  the  table  above  in  the  description  of  the  MSU  awards,  the  Applicable  Percentage  of  the  Target  Number  of  shares 
underlying the MSU awards granted in October 2016 was 200% for each of the NEOs other than Mr. Brass, and 150% for Mr. 
Brass.

The following table sets forth the Target Number and vested number of shares underlying the MSU awards granted to each NEO 
in October 2016:

Executive Officer
Garry O. Ridge
Jay W. Rembolt
Steven A. Brass
Richard T. Clampitt
William B. Noble

Target Number

Vested Shares

4,250
782
783
671
492

8,500
1,564
1,175
1,342
984

Deferred Performance Unit Award Vesting for Fiscal Year 2019 Performance Achievement

DPU  awards  granted  to  the NEOs for  fiscal  year  2019 lapsed without value  to  the  NEOs.  Vesting of  the DPUs would  have 
required a level of Adjusted Global EBITDA equal to or greater than $92,343,000 (the minimum Adjusted Global EBITDA goal 
for DPU vesting as set forth in the table on the preceding page). Since the actual Adjusted Global EBITDA for fiscal year 2019
was less than $92,343,000, the DPUs did not vest and they have lapsed.

BENEFITS AND PERQUISITES 

As is the case with most Company employees, the NEOs are provided with standard health and welfare benefits, and, for the 
NEOs other than Mr. Noble, the opportunity to participate in the WD-40 Company Profit Sharing/401(k) Plan (the “Plan”). The 
Plan  serves  to  provide  our  executive  officers,  including  the  eligible  NEOs,  with  tax-advantaged  retirement  savings  as  an 
additional component of overall compensation. Employees have the right to invest the Company’s contributions to the Plan in
shares of the Company’s common stock as an alternative to other investment choices available under the Plan. For Mr. Noble, 
the  Company  provides  compensation  in  lieu  of  contributions  to  a  local  retirement  program  for  which  he  is  eligible  due  to 
unfavorable taxation applicable to such contributions.

The  Company  maintains  individual  Supplemental  Death Benefit  Plan  agreements  for both Mr.  Ridge  and Mr.  Rembolt.  The 
Company’s  Supplemental  Death  Benefit  Plan  agreement  obligations  are  funded  by  life  insurance  policies  owned  by  the 
Company. 

The Company also provides leased vehicles to its executive officers and private health insurance for Mr. Noble in excess of 
coverage available to other Company employees in the United Kingdom. The costs associated with the perquisites and other 
personal  benefits  provided  to  the  NEOs  are  included  in  the  Summary  Compensation  Table  below  and  they  are  separately 
identified  for  fiscal  year  2019 in  the  footnote  disclosure  of  such  perquisites  and  other  personal  benefits  included  with  the 
Summary Compensation Table. 

The Committee considers the cost of the foregoing health and welfare benefits and perquisites in connection with its approval of 
the total compensation for each of our NEOs. All such costs are considered appropriate in support of the Committee’s objective 
of attracting and retaining high quality executive officers because they are common forms of compensation for senior executives 
and are expected by such executives when they consider competing compensation packages.

POST-EMPLOYMENT OBLIGATIONS 

The Company has change of control severance agreements with each of the NEOs. The specific terms of the agreements are 
described in detail below under the heading, Change of Control Severance Agreements. In establishing the terms and conditions 
for the change of control severance agreements consideration was given to possible inclusion of severance compensation to be 
paid to the executive officers in the event of their termination of employment without cause (or for good reason) without regard 
to the existence of a change of control of the Company. No such provisions were included and severance compensation is payable 
only following  a  termination of  employment  without  “cause” or for  “good reason”  within  two  years  following  a  “change  of 
control” of the Company (as the quoted terms are defined in the severance agreements). 

The  Committee  believes  that  the  change  of  control  severance  agreements  help  ensure  the  best  interests  of  stockholders  by 
fostering continuous employment of key management personnel. As is the case in many public companies, the possibility of an 
unsolicited change of control exists. The uncertainty among management that can arise from a possible change of control can 

26

result in the untimely departure or distraction of key executive officers. Reasonable change of control severance agreements 
reinforce continued attention and dedication of executive officers to their assigned duties and support the Committee’s objective 
of retaining high quality executives.

OVERALL REASONABLENESS OF COMPENSATION

The Committee believes that the Company is achieving its compensation objectives and, in particular, rewards executive officers 
for driving operational success and stockholder value creation. Based on reviews of tally sheets and a “pay-for-performance”
analysis by the Committee, and in light of the Company’s compensation objectives, the Committee and the Board of Directors 
believe that the pay mix and target pay position relative to market for each of the NEOs are reasonable and appropriate. The 
“pay-for-performance” analysis includes a review of the individual components of executive officer compensation that are tied 
to Company performance, as measured by identified financial performance metrics as well as the price of the Company’s common 
stock.  In  particular,  the  Committee  reviews  executive  officer  Incentive  Compensation  to  determine  whether  it  appropriately 
rewards achievement of specific financial performance goals and does not otherwise provide rewards in the absence of reasonable 
measures of individual and Company success. Similarly, with respect to equity awards, the Committee considers the effectiveness 
of such awards in providing a reasonable incentive to the executive officers to increase profits (as measured by Regional and
Global EBITDA) and total stockholder return without inappropriately rewarding the executive officers if performance targets are 
not achieved over the long term. 

The following table sets forth the total compensation for each of our NEOs (based on cash compensation received as base salary 
and earned Incentive Compensation, plus the value of equity awards (other than the DPUs) at their date of grant per share values) 
for fiscal year 2019, together with the relative market percentile for each NEO:

Executive Officer
Garry O. Ridge
Jay W. Rembolt
Steven A. Brass
Richard T. Clampitt
William B. Noble2

Base Salary
$        662,000
$        320,599
$        365,937
$        281,094
$        303,112

Annual 
Earned Incentive 
Compensation
$
897,285
$        217,275
$          95,272
$        152,401
$        185,020

Value of
Stock Awards1
$
1,299,727
$        274,980
$        199,808
$        149,693
$        149,693

Total
Compensation
$
2,859,012
$        812,854
$        661,017
$        583,188
$        637,825

Present Value of Total 
Compensation 
Received as a 
Percentage of Market 
Median

93%
94%
40%
77%
93%

1

For purposes of comparing total compensation for fiscal year 2019 to market median compensation levels for each NEO, the Committee 
included the Value of Stock Awards (RSUs and MSUs) based on the closing price of the Company’s common stock on the grant date for
those awards.  The October 8, 2018 grant date closing price was $162.71. MSUs are valued based on the target number of shares of the 
Company’s common stock to be issued upon achievement of the applicable performance measure.  Information concerning all of the Stock 
Awards (including DPUs) for fiscal year 2019 is set forth below in the table under the heading, Grants of Plan-Based Awards - Fiscal 
Year 2019.  

2 Mr. Noble’s salary and Incentive Compensation amounts have been converted from Great Britain pounds sterling (“GBP”) at an average 

annual exchange rate for fiscal year 2019 of $1.2859 per GBP.

For fiscal year 2019, total compensation for our NEOs was assessed by the Committee’s compensation consulting firm as part 
of the process for executive compensation decision-making for fiscal year 2020. As noted in the table above, total compensation 
for  the  NEOs  ranged  from  40% to 94% of  the  market  median  compensation  level  for  each  position  as  determined  by  the 
Committee’s compensation consulting firm. The levels of compensation are considered by the Committee to be in line with target 
compensation levels for the NEOs in a year in which the Company’s EMEA, Asia-Pacific and global performance was strong.
These market position comparisons are based on an analysis from the Committee’s compensation consultant which incorporates 
updated peer group proxy analysis and general industry survey data for current NEO roles.

27

OTHER COMPENSATION POLICIES

EXCHANGE ACT RULE 10b5-1 TRADING PLANS AND INSIDER TRADING GUIDELINES 

The Company maintains insider trading guidelines, including transaction pre-approval requirements, applicable to our officers 
and directors required to report changes in beneficial ownership under Section 16 of the Exchange Act as well as certain other 
employees who have significant management or financial reporting responsibilities and can be expected to have access to material 
non-public information concerning the Company. These insider trading guidelines also require pre-approval of all trading plans 
adopted pursuant to Rule 10b5-1 promulgated under the Exchange Act. To avoid the potential for abuse, the Company’s policy 
with respect to such trading plans is that, once adopted, trading plans are not subject to change or cancellation. Any such change 
or cancellation of an approved trading plan by an executive officer, director or employee covered by the Company’s insider 
trading guidelines in violation of the policy will result in the Company’s refusal to approve future trading plan requests for that 
person.

EXECUTIVE OFFICER STOCK OWNERSHIP GUIDELINES

The Board of Directors has approved guidelines for executive officer ownership of the Company’s common stock. The guidelines 
specify that each executive officer will be expected to attain, within a period of five years from the later of the date of election 
of the executive officer or the date of adoption of the guidelines, and to maintain thereafter, equity ownership in the Company
valued at not less than one times his or her current base salary for executive officers other than our CEO and CFO, two times the 
current base salary for our CFO, and five times the current base salary for our CEO. Valuation for purposes of the guidelines is 
to be determined at the higher of cost or current fair market value for shares of the Company’s common stock held outright and 
shares underlying vested RSUs, MSUs and DPUs then held. 

The Board of Directors believes that the stock ownership guidelines serve to improve alignment of the interests of our executive 
officers  and  the  Company’s  stockholders.  At  the  present  time,  all  of  the  NEOs  have  exceeded  the  expected  level  of  stock 
ownership. 

As noted above under the heading Equity Compensation, the NEOs receive both time-vesting RSU awards and performance-
based vesting MSU and DPU awards. As the RSU and MSU awards vest, shares of the Company’s common stock are issued to 
the NEOs and these shares may then be sold or retained, subject to the stock ownership guidelines described above. Vested DPU 
awards provide for deferred issuance of shares to the NEOs upon termination of employment.  Outstanding unvested RSU and 
MSU awards held as of August 31, 2019 by the NEOs are set forth in the table below under the heading, Outstanding Equity 
Awards at 2019 Fiscal Year End. All of the NEOs hold Vested DPUs and Mr. Ridge and Mr. Noble hold vested RSU awards 
that must be retained until termination of employment as noted above in the footnotes to the tables under the heading, Security 
Ownership of Directors and Executive Officers.

TAX CONSIDERATIONS 

Section 162(m) of the Internal Revenue Code of 1986 (the “Code”) limits the deductibility of compensation payable in any tax 
year to certain covered executive officers. Section 162(m) of the Code generally provides that a company covered by the statute 
cannot deduct compensation paid to its most highly paid executive officers to the extent that such compensation exceeds $1 
million per officer per taxable year. Under the law prior to the passage of the legislation known as the Tax Cuts and Jobs Act 
(the “Act”) compensation that is “performance-based” within the meaning of the Code did not count toward the $1 million limit. 
The performance-based compensation exception to the deductibility limit was repealed by the Act.  However, under a transition 
rule provided for in the Act, the value of vested shares under MSU awards granted prior to November 2, 2017 is still expected to
qualify for deductibility under the performance-based compensation exception.

While the Compensation Committee  will always seek to maximize the deductibility of compensation paid to the Company’s 
executive officers, the Committee provides total compensation to the executive officers in line with competitive practice, the 
Company’s  compensation  philosophy,  and  the  interests  of  stockholders.  Therefore,  the  Company  presently  pays some 
compensation to its executive officers that may not be deductible under Section 162(m) and it is anticipated that the Company 
will continue to do so.

ACCOUNTING CONSIDERATIONS 

We follow Financial Accounting Standards Board Accounting Standards Codification Topic 718 (“ASC Topic 718”) for our 
stock-based compensation awards. ASC Topic 718 requires companies to measure the compensation expense for all share-based 
payment awards made to employees and directors, including restricted stock awards and performance-based awards, based on 
the grant date fair value of these awards.  Depending upon the type of performance conditions applicable to performance-based 
awards, ASC Topic 718 may require the recording of compensation expense over the service period for the award (usually, the 
vesting period) based on the grant date value (such as for our MSUs) or compensation expense may be recorded based on the 

28

expected probability of vesting over the vesting period, subject to adjustment as such probability may vary from period to period 
(such as for our DPUs). This calculation is performed for accounting purposes and amounts reported in the compensation tables 
below are based on the compensation expense expected to be recorded over the vesting periods for the awards, determined as of
the grant date for the awards.  In the case of our MSUs, the grant date values fix the compensation expense to be recorded over 
the vesting period.  These amounts are reported in the tables below even though our executive officers may realize more or less 
value from their MSU awards depending upon the actual level of achievement of the applicable performance measure. In the 
case of our DPUs, no value is included in the Summary Compensation Table or in the table under the heading, Grants of Plan-
Based Awards – Fiscal Year 2019, because ASC Topic 718 requires that we assess the probability of vesting of the DPUs as of 
the grant date. As of the grant date, we did not consider it probable that the DPUs would become vested even though it was 
possible that our executive officers would receive Vested DPUs as of the end of the fiscal year.

COMPENSATION COMMITTEE REPORT

The Compensation Committee of WD-40 Company’s Board of Directors has reviewed and discussed with management of the 
Company the Compensation Discussion and Analysis included in this  Proxy Statement and the Company’s annual report on 
Form 10-K for the year ended August 31, 2019, and, based upon that review and discussion, recommended to the board that it 
be so included. 

Compensation Committee 
Gregory A. Sandfort (Chair)
Melissa Claassen
Linda A. Lang (retiring director)
David B. Pendarvis
Neal E. Schmale

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

Section 16(a) of the Exchange Act requires the Company’s directors and executive officers, and persons who own more than ten 
percent of the Company’s stock, to file with the Securities Exchange Commission initial reports of stock ownership and reports
of changes in stock ownership. Reporting persons are required by SEC regulation to furnish the Company with copies of all 
Section 16(a) reports they file. 

To the Company’s knowledge, based solely on review of the copies of such reports furnished to the Company during the last 
fiscal  year  and  written  representations  that  no  other  reports  were  required,  except  as  described  below,  all  Section 16(a) 
requirements were complied with by all persons required to report with respect to the Company’s equity securities during the last 
fiscal year.

On August 6, 2019, Patricia Q. Olsem filed a report on Form 3 to report her stock ownership as of June 18, 2019, the date Ms. 
Olsem was designated as an executive officer.

EXECUTIVE COMPENSATION

None of our executive officers has an employment agreement or other arrangement, whether written or unwritten, providing for 
a term of employment or compensation for services rendered other than under specific plans or programs described herein. 

For fiscal year 2019, our executive officers received a base salary amount. Base salary amounts for the NEOs were established 
by the Compensation Committee of the Board of Directors at the beginning of the fiscal year. In addition, each employee of the
Company,  including  each  executive  officer,  may  receive  Incentive  Compensation  under  a  Performance  Incentive  Program 
established at the beginning of the fiscal year by the Company and, for our executive officers, by the Committee. A complete 
description of the Performance Incentive Program is provided in the Compensation Discussion and Analysis section of this Proxy
Statement under the heading, Performance Incentive Program. Information regarding the target and maximum potential Incentive 
Compensation payable under the Performance Incentive Program for fiscal year 2019 is provided below in the table under the 
heading, Grants of Plan-Based Awards - Fiscal Year 2019. The actual payouts under the Performance Incentive Program for 
fiscal year 2019 and further details regarding the program are provided in the Compensation Discussion and Analysis section of 
this Proxy Statement.  Our executive officers also received equity compensation in the form of RSUs, MSUs  and DPUs, and 
other compensation benefits for services rendered in fiscal year 2019 as more fully described and reported in the Compensation 
Discussion and Analysis section of this Proxy Statement and in the compensation tables below. As a relative share of reported 
total compensation for fiscal year 2019, annual salary and earned Incentive Compensation was 51% of total compensation for 
our CEO and from 58% to 67% of total compensation for the other NEOs.

29

SUMMARY COMPENSATION TABLE 

The following table shows information for the three fiscal years ended August 31, 2019, August 31, 2018, and August 31, 2017,
concerning the compensation of our CEO, our CFO and the three most highly compensated executive officers other than the 
CEO and CFO as of the end of fiscal year 2019 (collectively, the “Named Executive Officers” or “NEOs”):

Name and Principal Position
Garry O. Ridge

Chief Executive Officer

Jay W. Rembolt

Vice President, Finance,
Treasurer and Chief Financial Officer

Steven A. Brass

President and Chief Operating Officer

Richard T. Clampitt

Vice President, General Counsel
and Corporate Secretary

William B. Noble4

Managing Director, EMEA

Salary
$    662,000
648,840
642,416

Stock Awards1
$    1,405,209
975,657
894,031

Non-Equity
Incentive Plan
Compensation2
$    897,285
698,111
710,091

All Other
Compensation3
$    115,347
107,384
105,791

Total
$       3,079,841
2,429,992
2,352,329

$    320,599
314,313
308,664

$       297,297
175,592
164,502

$    217,275
198,874
227,454

$      98,645
91,064
88,153

$          933,816
779,843
788,773

$    365,937
312,476
291,000

$       216,024
190,114
146,342

$      95,272
197,365
66,816

$      92,651
85,181
68,684

$          769,884
785,136
572,842

$    281,094
275,582
245,854

$       161,842
146,327
141,152

$    152,401
139,060
144,725

$      83,058
75,632
64,270

$          678,395
636,601
596,001

$    303,112
311,405
282,560

$       161,842
112,000
103,497

$    185,020
37,310
166,574

$      80,786
98,392
97,096

$          730,760
559,107
649,727

Year
2019
2018
2017

2019
2018
2017

2019
2018
2017

2019
2018

2017

2019
2018
2017

1

Stock Awards other than DPUs for fiscal years 2019, 2018, and 2017 are reported at their grant date fair values. Grant date fair value 
assumptions and related information is set forth in Note 14, Stock-based Compensation, to the Company’s financial statements included 
in the Company’s annual report on Form 10-K filed on October 22, 2019. Stock Awards consisting of MSUs awarded in fiscal years 2019, 
2018, and 2017 are included based on the value of 100% of the target number of shares of the Company’s common stock to be issued 
upon achievement of the applicable performance measure. Stock Awards consisting of DPUs awarded in fiscal years 2019, 2018, and 
2017 are reported as having no value under applicable disclosure rules and ASC Topic 718 due to the lack of any expected probability of 
vesting of the DPUs as of the grant date, as discussed above in the Compensation Discussion and Analysis section under the heading, 
Accounting Considerations. For achievement of the highest level of the applicable performance measure for the MSUs, the NEOs, other 
than Mr. Brass for awards granted in fiscal year 2017, will receive 200% of the target number of shares. For achievement of the highest 
level of the applicable performance measure for the MSUs awarded to Mr. Brass for fiscal year 2017, he will receive 150% of the target 
number of shares. For achievement of the highest level of the applicable performance measure for the DPUs, NEOs would receive Vested 
DPUs covering the maximum number of shares reported for purposes of the table under the heading, Grants of Plan-Based Awards –
Fiscal Year 2019 and as described above in the Compensation Discussion and Analysis section under the heading, Equity Compensation.

30

SUMMARY COMPENSATION TABLE (footnote 1 continued)

The following table sets forth the amounts that would have been included for the Stock Awards for fiscal years 2019, 2018, and 2017 for
each of the NEOs if the grant date fair values for the MSUs had been based on the maximum number of shares to be received and if the 
value of the DPUs were included at their grant date fair values based on the maximum number of shares covered by the DPUs:

Executive Officer

Garry O. Ridge

Jay W. Rembolt

Steven A. Brass

Richard T. Clampitt

William B. Noble

Year

2019

2018

2017

2019

2018

2017

2019

2018

2017

2019

2018

2017

2019

2018

2017

$

$

$

$

$

RSUs

MSUs 
(Maximum)

DPUs
(Maximum)

Total Stock 
Awards

630,133

$

1,550,151

$

639,395

$

480,424

460,913

990,467

866,235

535,878

476,883

2,819,679

2,006,769

1,804,031

133,316

$

327,961

$

154,757

$

86,463

84,808

96,871

93,614

84,321

72,574

72,053

72,770

72,574

55,150

53,357

$

$

$

178,257

159,387

151,369

152,766

238,306

$

153,955

$

193,000

93,072

142,739

143,038

178,535

$

108,570

$

148,548

136,763

96,487

92,700

178,535

$

138,079

$

113,700

100,279

124,703

127,877

616,034

416,089

396,961

489,132

429,353

320,431

359,679

317,088

302,233

389,188

293,553

281,513

2

3

Amounts  reported  as  Non-Equity  Incentive  Plan  Compensation  represent  Incentive  Compensation  payouts  under  the  Company’s 
Performance  Incentive  Program  as  described  in  the  narrative  preceding  the  Summary  Compensation  Table  and  in  the  Compensation 
Discussion and Analysis section of this Proxy Statement. Threshold, target and maximum payouts for each of the NEOs for fiscal year 
2019 are set forth below in the table under the heading, Grants of Plan-Based Awards - Fiscal Year 2019.

All Other Compensation for each of the NEOs includes the following items: (i) perquisites and benefits described below; (ii) employer 
profit sharing and matching contributions to the Company’s 401(k) Profit Sharing Plan for each NEO other than Mr. Noble, and a U.K. 
employer retirement benefit contribution for Mr. Noble in fiscal years 2017 and 2018 (“Retirement Benefits”); (iii) dividend equivalent 
amounts paid to Messrs. Ridge and Noble with respect to RSUs held by each of them that are vested and that will not be settled in shares 
until termination of employment and dividend equivalent amounts paid to each of the NEOs with respect to Vested DPUs that will not be 
settled in shares until termination of employment (“Dividend Equivalents”); (iv) the value of supplemental life insurance benefits received 
by  Messrs.  Ridge  and  Rembolt  described  below  under  the  heading,  Supplemental  Death  Benefit  Plans  and  Supplemental  Insurance 
Benefits (“Death  Benefits”);  and  (v)  a  taxable  payment  made  to  Mr.  Noble  in  lieu  of  a  retirement  plan  contribution  under  the  U.K. 
retirement benefit program that would, if contributed to the retirement plan, result in adverse tax consequences to Mr. Noble (“In Lieu
Benefit”). Perquisites and benefits received by each of the NEOs include group life, medical, dental, vision, wellness and other insurance 
benefits (“Welfare Benefits”) and vehicle allowance costs which include lease or depreciation expense, fuel, maintenance and insurance 
costs for each NEO other than Mr. Noble, and a cash allowance and fuel for Mr. Noble (“Vehicle Allowance”).

The following table sets forth the separate amounts included in All Other Compensation for fiscal year 2019 for each of the NEOs:

Executive Officer

Garry O. Ridge

Jay W. Rembolt

Steven A. Brass

Richard T. Clampitt

William B. Noble

Retirement 
Benefits

Dividend 
Equivalents

Death 
Benefits

In Lieu 
Benefit

Welfare
Benefits

Vehicle
Allowance

Total All Other
Compensation

$

$

$

$

46,389 $

16,237 $               5,270 $                       - $

32,799 $

14,653 $                    115,347

46,389 $                  735 $               5,425 $                       - $

31,100 $

14,998 $                      98,645

46,389 $                  256 $                       - $                       - $

31,284 $

14,721 $                      92,651

46,389 $                  424 $                       - $                       - $

19,236 $

17,008 $                      83,058

$                       - $

10,075 $                       - $

45,951 $               8,099 $

16,661 $                      80,786

4 Mr. Noble’s Salary, Non-Equity Incentive Plan Compensation and All Other Compensation for each fiscal year have been converted from 
Great Britain pounds sterling (“GBP”) at average annual exchange rates for the year as follows: for fiscal year 2019 at $1.2859 per GBP,
for fiscal year 2018 at $1.3475 per GBP, and for fiscal year 2017 at $1.2678 per GBP.

31

GRANTS OF PLAN-BASED AWARDS - FISCAL YEAR 2019

In  December  2016,  the  Company’s  stockholders approved  the  WD-40  Company  2016 Stock  Incentive  Plan to  authorize  the 
issuance  of  stock-based  compensation  awards  to  employees,  directors  and  consultants.  In  addition  to  base  salary  and  the 
Performance Incentive  Compensation, for fiscal year 2019 the executive officers were granted RSU, MSU and DPU awards 
under the Company’ 2016 Stock Incentive Plan. Descriptions of the RSU, MSU and DPU awards are provided above in the 
Compensation Discussion and Analysis section under the heading, Equity Compensation.

Information concerning the grant of RSU, MSU and DPU awards to the NEOs is provided in the following Grants of Plan-Based 
Awards table. The table also contains information with respect to Performance Incentive Program opportunity awards for fiscal 
year 2019 as described above in the Compensation Discussion and Analysis section under the heading, Performance Incentive 
Program. The table provides threshold, target and maximum payout information relating to the Company’s fiscal year 2019
Performance Incentive Program.

Estimated Future Payouts Under
Non-Equity Incentive Plan Awards1

Estimated Future Payouts Under
Equity Incentive Plan Awards2

Threshold
($)

Target
($)

Maximum
($)

Threshold
(#)

Target
(#)

Maximum
(#)

$              1 $ 662,000 $      1,324,000

All Other 
Stock 
Awards:
Number of 
Shares of 
Stock or 
Units3
(#)

Grant Date 
Fair Value of 
Stock and 
Options 
Awards4
($)

Name
Garry O. Ridge

Grant Date

10/8/2018
10/8/2018 (MSU)

10/8/2018 (RSU)

10/8/2018 (DPU)

Jay W. Rembolt

10/8/2018

$              1 $ 160,300 $         320,599

10/8/2018 (MSU)

10/8/2018 (RSU)

10/8/2018 (DPU)

Steven A. Brass

10/8/2018

$              1 $ 179,674 $         359,347

10/8/2018 (MSU)

10/8/2018 (RSU)

10/8/2018 (DPU)

Richard T. Clampitt

10/8/2018

$              1 $ 112,438 $         224,875

10/8/2018 (MSU)

10/8/2018 (RSU)

10/8/2018 (DPU)

William B. Noble5

10/8/2018

$              1 $ 136,401 $         272,801

10/8/2018 (MSU)

10/8/2018 (RSU)

10/8/2018 (DPU)

1,997

3,994

7,988

$        775,076

199

3,987

$                    -

3,994

$        630,133

422

845

1,690

$        163,981

48

965

$                    -

845

$        133,316

307

614

1,228

$        119,153

48

230

460

33

230

460

43

614

$          96,871

$                    -

$          89,268

460

$          72,574

$                    -

$          89,268

460

$          72,574

$                    -

960

920

677

920

861

1

2

3

4

The Estimated Future Payouts Under Non-Equity Incentive Plan Awards represent Threshold, Target and Maximum payouts under the 
WD-40 Company Performance Incentive Compensation Plan for Incentive Compensation payable for fiscal year 2019 performance. The 
Target  amount  represents  fifty  percent  of  the  Maximum  payout  for  each  NEO.  The  Maximum  amount  represents  the  Incentive 
Compensation opportunity for each NEO that assumes full achievement of the performance measures for Level A of the Performance 
Incentive Program (as more fully discussed above in the Compensation Discussion and Analysis section under the heading, Performance 
Incentive Program) and attainment by the Company of a level of Global EBITDA sufficient to maximize such payouts under Level C of 
the Performance Incentive Program.

The Estimated Future Payouts Under Equity Incentive Plan Awards represent the Threshold, Target and Maximum number of shares to 
be issued upon performance vesting of MSU and DPU awards as described in the Compensation Discussion and Analysis section under
the heading, Equity Compensation. There is no applicable Target number of shares for DPU awards to be earned by the NEOs.

All  Other  Stock  Awards  represent  RSUs  described  in  the  Compensation  Discussion  and  Analysis  section  under  the  heading,  Equity 
Compensation.

Information relating to the amounts disclosed as the Grant Date Fair Value of Stock Awards is included in footnote 1 to the Summary 
Compensation Table above.

32

OUTSTANDING EQUITY AWARDS AT 2019 FISCAL YEAR END

The following table provides detailed information concerning the RSU and MSU awards that were not vested as of the end of 
the last fiscal year for each of the NEOs:

Stock Awards

Number of Shares or 
Units of Stock That 
Have Not 
Vested
(#)1

Market Value of  Shares 
or Units of Stock That 
Have Not Vested
($)2

Equity Incentive Plan 
Awards: Number of 
Unearned Shares, Units or 
Other Rights That Have Not 
Vested
(#)3

Equity Incentive Plan 
Awards: Market or 
Payout Value of  
Unearned Shares, Units 
or Other Rights That 
Have Not Vested
($)4

8,322
1,629

1,442

1,119

956

$          1,517,101
$             296,967

$             262,877

$             203,994

$             174,279

25,356
4,850

4,131

3,592

2,922

$          4,622,399
$             884,155

$             753,081

$             654,822

$             532,681

Name
Garry O. Ridge
Jay W. Rembolt

Steven A. Brass

Richard T. Clampitt

William B. Noble

1

2

3

4

Represents RSU awards to the NEOs that were not vested as of the fiscal year end. 

The Market Value of the RSU awards that were not vested as of the fiscal year end was $182.30 per unit, determined by reference to the 
closing price for the Company’s common stock as of August 31, 2019.

Represents the maximum number of shares to be issued with respect to MSU awards granted to the NEOs that were not vested as of the 
fiscal year end. The maximum number of shares to be issued with respect to MSU awards equals the number of shares to be issued with 
respect  to  the  MSU awards  upon  achievement  of  the  highest level  of  achievement  for  such  MSU awards  as  described  above  in  the 
Compensation Discussion and Analysis section under the heading, Equity Compensation.

The Market Value of the maximum number of shares to be issued with respect to unvested MSU awards at fiscal year end was $182.30
per share, determined by reference to the closing price for the Company’s common stock as of August 31, 2019.

OPTION EXERCISES AND STOCK VESTED - FISCAL YEAR 2019

No shares of the Company’s common stock were acquired on exercise of stock options in the Company’s last fiscal year for the 
NEOs. The following table sets forth the number of shares of the Company’s common stock acquired upon the vesting of RSU
and MSU awards in the Company’s last fiscal year and the aggregate dollar value realized with respect to such vested RSU and
MSU awards.

Executive Officer
Garry O. Ridge
Jay W. Rembolt
Steven A. Brass
Richard T. Clampitt
William B. Noble

Number of Shares
Acquired on Vesting1
(#)

Stock Awards

13,203
2,647
1,143
2,263
1,667

Value Realized
on Vesting2
($)
$        2,132,945
$           427,623
$           184,652
$           365,588
$           269,304

1

2

The Number of Shares Acquired on Vesting for each NEO includes shares of the Company’s common stock issued upon vesting of RSU
and MSU awards on October 23, 2018.

The Value Realized on Vesting for shares of the Company’s common stock issued on October 23, 2018 is calculated based on the number 
of vested RSU and MSU awards multiplied by the closing price of $161.55 for the Company’s common stock as of that date.

33

NONQUALIFIED DEFERRED COMPENSATION – FISCAL YEAR 2019

The  following  table  provides  information  concerning  compensation  received  by  the  NEOs  that  is  subject  to  deferral  under 
applicable RSU and DPU award agreements:

Executive Officer
Garry O. Ridge
Jay W. Rembolt
Steven A. Brass
Richard T. Clampitt
William B. Noble

Aggregate
Earnings
in Last FY1
($)

$            33,227
$              1,504
$                 524
$                 868
$            20,617

Aggregate 
Balance
at Last FYE2
($)

$       1,248,937
$            56,513
$            19,688
$            32,632
$          774,957

1

2

The Aggregate Earnings in Last FY represents the increase in value from August 31, 2018 to August 31, 2019 of the shares underlying 
deferred settlement RSUs and Vested DPUs held by each NEO that will be settled in shares of the Company’s common stock following
termination  of  employment  as  disclosed  in  footnotes  to  the  table  under  the  heading,  Security  Ownership  of  Directors  and  Executive 
Officers.  The number of such deferred settlement RSUs and Vested DPUs for each NEO was multiplied by the difference in the closing 
price of the Company’s common stock on August 31, 2019 of $182.30 and on August 31, 2018 of $177.45, an increase in value of $4.85
per  share. Amounts  included  as  the  Aggregate  Earnings  in  Last  FY  are  not  otherwise  included  as  compensation  in  the  Summary 
Compensation Table for fiscal year 2019.

The Aggregate Balance at Last FYE represents the value as of August 31, 2019 of the deferred settlement RSUs and Vested DPUs held 
by each NEO as noted in the footnote above. The value for each deferred settlement RSU and each Vested DPU is based on the closing 
price of the Company’s common stock as of August 31, 2019 in the amount of $182.30 per share. The underlying deferred settlement 
RSUs  and  Vested  DPUs  were  included  in  prior  disclosures  for  the  NEOs  to  the  extent  that  the  NEOs  were  included  in  Summary 
Compensation Table disclosures for the years in which such awards were first granted to the NEOs.

SUPPLEMENTAL DEATH BENEFIT PLANS AND SUPPLEMENTAL INSURANCE BENEFITS

The  Company  maintains  Supplemental  Death  Benefit  Plans  for  Messrs. Ridge  and  Rembolt. Under  the  death  benefit  plan 
agreements,  the  NEO’s  designated  beneficiary  or  estate,  as  applicable,  will  receive  a  death  benefit  equal  to  the  NEO’s  then 
current base salary in the event of his death prior to retirement from the Company. All of the NEOs are also eligible to receive 
life insurance benefits offered to all employees of the Company and, in the case of Mr. Noble, to all employees of the Company’s 
U.K. subsidiary.

The death benefits under the Supplemental Death Benefit Plans are not formally funded but the Company has purchased key man 
life insurance policies owned by the Company to cover its benefit obligations. Non-employee directors do not have death benefit 
plan agreements. 

Based upon their fiscal year 2019 base salaries, the supplemental death benefit to be provided to Messrs. Ridge and Rembolt as 
of the end of fiscal year 2019 would have been as set forth in the following table:

Executive Officer
Garry O. Ridge
Jay W. Rembolt
Steven A. Brass
Richard T. Clampitt
William B. Noble

Death Benefit
662,000
$
$
320,599
$                -
$                -
$                -

CHANGE OF CONTROL SEVERANCE AGREEMENTS

Each  executive  officer  serves  at  the  discretion of  the  Board of Directors.  The  Company  has entered  into  Change  of  Control 
Severance  Agreements  (“Severance  Agreements”)  with each  of  the  NEOs. The  Severance  Agreements  provide  that  each 
executive officer will receive certain severance benefits if his or her employment is terminated without “Cause” or if he or she 
resigns for “Good Reason”, as those terms are defined in the Severance Agreements, within two years after a “Change of Control” 

34

as defined in the Severance Agreements and summarized below. If the executive officer’s employment is terminated during the 
aforementioned two-year period by the Company without “Cause” or by the executive officer for “Good Reason”, the executive 
officer will be entitled to a lump sum payment (subject to limits provided by reference to Section 280G of the Internal Revenue 
Code which limits the deductibility of certain payments to executives upon a change in control) of twice the executive officer’s 
salary, calculated based on the greater of the executive officer’s then current annual salary or a five-year average, plus twice the 
executive officer’s earned Incentive Compensation, calculated based on the greater of the most recent annual earned Incentive 
Compensation or a five-year average. Further, any of the executive officer’s outstanding equity incentive awards that are not 
then  fully  vested  (with  the  exception  of  DPU  awards),  will  be  accelerated  and  vested  in  full  following  such  termination  of 
employment within such two-year period and the executive officer will be entitled to continuation of health and welfare benefits 
under the Company’s then existing benefit plans or equivalent benefits for a period of up to two years from the date of termination 
of employment. No employment rights or benefits other than the change of control severance benefits described in this paragraph
are provided by the Severance Agreements.

For purposes of the Severance Agreements and subject to the express provisions and limitations contained therein, a “Change of
Control” means a transaction or series of transactions by which a person or persons acting together acquire more than 30% of the
Company’s  outstanding  shares;  a  change  in  a  majority  of  the  incumbent  members  of  the  Company’s  Board  of  Directors  as 
specified in the Severance Agreements, a reorganization, merger or consolidation as specified in the Severance Agreements or a
sale of substantially all of the assets or complete liquidation of the Company. As specified more particularly in the Severance 
Agreements, a “Change of Control” does not include a reorganization, merger or consolidation or a sale or liquidation where a
majority of the incumbent members of the Company’s Board of Directors continue in office and more than 60% of the successor 
company’s shares are owned by the Company’s pre-transaction stockholders. 

The Severance Agreements have a term of two years, subject to automatic renewal for successive two year periods unless notice 
of non-renewal is provided by the Company’s Board of Directors not less than six months prior to the end of the current term. 
The term of the Severance Agreements will be automatically extended for a term of two years following any “Change of Control.” 

The  following  table  sets  forth  the  estimated  amounts  payable  to  each  of  the  NEOs  pursuant  to  their  respective  Severance 
Agreements  on  the  assumption  that  the  employment  of  each  NEO  was  terminated  without  “Cause”  or  otherwise  for  “Good 
Reason” effective as of the end of fiscal year 2019 following a “Change of Control” as provided for in the Severance Agreements. 
The table also includes the value, as of the end of the fiscal year, of all RSU and MSU awards that were not vested as of the end 
of fiscal year 2019.

Executive Officer
Garry O. Ridge
Jay W. Rembolt
Steven A. Brass
Richard T. Clampitt
William B. Noble

Severance Pay1

Welfare Benefits2

Accelerated Vesting of
RSUs and MSUs3

Total Change of
Control Severance
Benefits

$                    2,720,222 $                         58,993 $                    3,828,300 $                    6,607,515
$                    1,038,946 $                         58,593 $                       739,045 $                    1,836,584
$                    1,199,094 $                         58,593 $                       675,057 $                    1,932,744
$                       840,308 $                         35,233 $                       531,405 $                    1,406,946
$                       847,755 $                           8,762 $                       440,619 $                    1,297,136

1

2

3

For each NEO other than Mr. Noble,, Severance Pay includes two times the reported Salary for fiscal year 2019 plus two times the reported 
Non-Equity Incentive Plan Compensation for fiscal year 2018. For Mr. Noble, Severance Pay includes two times the reported Salary for 
fiscal year 2019 plus two times the average reported Non-Equity Incentive Plan Compensation for the five years ended August 31, 2018.

For each NEO, Welfare Benefits includes an estimate of the Company’s cost to provide two years of continuation coverage under the 
Company’s welfare benefit plans, which does not include life insurance or long-term disability insurance. 

Acceleration of vesting of RSU and MSU awards is governed by applicable provisions of the Severance Agreements and the MSU Award 
Agreements. The value included for accelerated vesting of RSU and MSU awards equals the value of the RSU and MSU awards that were 
not vested at $182.30 for each RSU and MSU based on the closing price for the Company’s common stock as of August 31, 2019. MSUs 
are valued for this purpose based upon the Target Number of shares of the Company’s common stock to be issued with respect to the 
MSUs as described above in the Compensation Discussion and Analysis section under the heading, Equity Compensation.

35

CEO PAY RATIO

As required by the Dodd-Frank Wall Street Reform and Consumer Protection Act and the SEC pay ratio disclosure rule, we are 
providing the ratio of the total annual compensation of our CEO, Mr. Ridge, to that of the Company’s “median employee” for 
fiscal year 2019. For fiscal year 2019, the pay ratio of the CEO’s compensation to the median employee’s compensation was 
approximately 34 to 1.

As authorized by applicable CEO pay ratio disclosures, we identified the Company’s median employee from all employees of 
the Company (excluding the CEO) as of August 31, 2018.  During the year ended August 31, 2019 there were no changes in the 
Company’s employee population or compensation practices that could reasonably result in a significant change in the reported 
pay ratio disclosure. In identifying the Company’s median employee as of August 31, 2018 we included all worldwide employees,
including full-time, part-time and temporary employees. As of August 31, 2018, the Company employed 491 individuals located 
in 15 countries.  As of August 31, 2019, the Company employed 509 individuals located in 15 countries.

For purposes of identifying the Company’s median employee as of August 31, 2018, we calculated total compensation for fiscal 
year 2018 for each employee other than the CEO by including salary or regular hourly wages paid in the fiscal year, Incentive 
Compensation paid during the fiscal year under the Company’s Performance Incentive Program, and the grant date value of 
equity awards (RSUs and MSUs) granted to employees in the fiscal year.  Compensation paid to employees who were hired after 
the beginning of the fiscal year or who terminated prior to the end of the fiscal year was not annualized. For employees who 
received  compensation  denominated  in  a  foreign  currency,  such  amounts  were  converted  to  U.S.  dollars  at  average  annual 
exchange rates as of August 31, 2018.

To determine the CEO pay ratio, the total annual compensation for the median employee was calculated for fiscal year 2019 by 
including all elements of compensation required to be included in the Summary Compensation Table for fiscal year 2019 in the 
same  manner  as  such  compensation  was  calculated  for  the  CEO.  The  Company’s  median  employee  is  located  in the  United 
States.

For fiscal year 2019, the total annual compensation of our CEO was $3,079,841 and the total annual compensation of our median 
employee was $90,849. Accordingly, the ratio of the total annual compensation of our CEO to that of our median employee was 
approximately 34 to 1.

36

AUDIT COMMITTEE REPORT

In accordance with its Charter, the Audit Committee provides assistance to the Company’s Board of Directors in fulfilling its 
oversight responsibilities relating to the quality and integrity of the accounting, auditing, and reporting practices of the Company, 
including assessment of the effectiveness of internal controls over financial reporting. Each member of the Audit Committee 
meets the independence criteria prescribed by applicable regulations and rules of the SEC for audit committee membership and 
is an “independent director” within the meaning of applicable NASDAQ listing standards.

Management is responsible for preparing the Company’s financial statements in accordance with accounting principles generally
accepted in the United States of America (“GAAP”) and for establishing and maintaining internal control over financial reporting. 
The Company’s independent registered public accounting firm (“auditor”) is responsible for performing an integrated audit of 
the  Company’s  financial  statements  and  internal  control  over  financial  reporting and  expressing  opinions  as  to  whether  the 
financial statements have been prepared in accordance with GAAP and as to management’s assessment of the effectiveness of 
internal control over financial reporting.

The Audit Committee reviewed the Company’s audited financial statements for the fiscal year ended August 31, 2019. The Audit 
Committee  discussed  and  reviewed  with  management  the  audited  financial  statements  and  management’s  assessment  of  the 
effectiveness of its internal controls over financial reporting.  The Audit Committee discussed and reviewed with the Company’s 
auditor  the  audited  financial  statements  and  the  auditor’s  attestation  report regarding  effectiveness  of  management’s  internal
controls over financial reporting. The Audit Committee also discussed with the auditor those matters required to be discussed by 
PCAOB Auditing Standard No. 1301, Communications with Audit Committees, which provides that certain matters related to 
the  conduct  of  the  financial  statement  audit  are  to  be  communicated  to  the  Audit  Committee.  In  fulfilling  its  oversight 
responsibilities, the Audit Committee met separately with management and separately with the Company’s auditor to discuss 
results of audit examinations and evaluations of internal controls.  

The Audit Committee is responsible for the appointment, retention, compensation, and oversight of the Company’s auditor. In 
this regard, the Audit Committee discussed with the auditor their independence from management and the Company, including 
matters in written documents and a letter received from the auditor as required by PCAOB Rule 3526, Communication with 
Audit Committees Concerning Independence. In evaluating the auditor’s independence, the Audit Committee also considered 
whether the auditor’s provision of any non-audit services impaired or compromised the firm’s independence. 

The Audit Committee considered several factors in selecting PricewaterhouseCoopers LLP as the Company’s auditor, including 
the  firm’s  independence  and  internal  quality  controls,  the  overall  depth  of  talent,  and  their  familiarity  with  the  Company’s 
businesses and internal controls over financial reporting. Further, in conjunction with the mandated rotation of auditing firm’s 
coordinating partner, the Audit Committee and its chair oversee and are directly involved in the selection process for any change 
in coordinating partners.

Based on the reviews and discussions referred to above, the Audit Committee recommended to the Board that the Company’s 
audited financial statements be included in its annual report on Form 10-K for its fiscal year ended August 31, 2019, and that 
PricewaterhouseCoopers LLP serve as the Company’s independent registered public accounting firm for the fiscal year ending 
August 31, 2020.

Audit Committee 
Daniel T. Carter, Chair
Daniel E. Pittard
Anne G. Saunders
Neal E. Schmale

37

ITEM NO. 3
RATIFICATION OF APPOINTMENT OF
INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Audit Committee of the Board of Directors has appointed PricewaterhouseCoopers LLP as the independent registered public 
accounting firm for the Company to audit the consolidated financial statements of the Company for fiscal year 2020. Although 
ratification by stockholders is not required by law, the Audit Committee has determined that it is desirable to request ratification
of this selection by the stockholders. Notwithstanding its selection, the Audit Committee, in its discretion, may appoint a new 
independent registered public accounting firm at any time during the year if the Audit Committee believes that such a change 
would  be  in  the  best  interests  of  the  Company  and  its  stockholders.  If  the  stockholders  do  not  ratify  the  appointment  of 
PricewaterhouseCoopers LLP, the Audit Committee may reconsider its selection. 

A majority of the votes of the common stock present or represented at the meeting is required for approval. Broker non-votes 
will  be  voted  in  favor  of  approval.  PricewaterhouseCoopers  LLP  acted  as  the  Company’s  independent  registered  public 
accounting  firm  during  the  past  fiscal  year  and,  unless  the  Audit  Committee  appoints  new  independent  accountants, 
PricewaterhouseCoopers  LLP  will  continue  to  act  in  such  capacity  during  the  current  fiscal  year.  It  is  anticipated  that  a 
representative of PricewaterhouseCoopers LLP will attend the Annual Meeting of Stockholders, will have an opportunity to make
a statement if he or she desires to do so and will be available to respond to appropriate questions. 

The  Audit  Committee’s  policy  is  to  pre-approve  all  audit  and  permissible  non-audit  products  and  services  provided  by  the 
independent registered public accounting firm. These products and services may include audit services, audit-related services, 
tax services, software and other products or services. Pre-approval is generally provided for up to one year and any pre-approval 
is  detailed  as  to  the particular  service or  category  of  services  and  is generally  subject  to  a  specific budget.  The  independent 
accountants and management are required to periodically report to the Audit Committee regarding the extent of services provided 
by the independent public accountants in accordance with this pre-approval, and the fees for the services performed to date. The
Audit Committee may also pre-approve particular services on a case-by-case basis. The possible effect on the independence of 
the public accountants is considered by the Audit Committee. There is no direct or indirect understanding or agreement that 
places a limit on current or future years’ audit fees or permissible non-audit products and services. 

AUDIT FEES 

PricewaterhouseCoopers LLP has provided audit services to the Company for each of the past two fiscal years. Audit fees consist
of fees for professional services rendered for the audit of the Company’s consolidated annual financial statements, the review of
the  interim  consolidated  financial  statements  included  in  quarterly  reports  and  services  that  are  normally  provided  by 
PricewaterhouseCoopers LLP in connection with statutory and regulatory filings or engagements. The aggregate fees billed to 
the Company by PricewaterhouseCoopers LLP for audit services performed for the Company for the past two fiscal years were
$1,283,996 for the year ended August 31, 2019, and $1,069,296 for the year ended August 31, 2018.

AUDIT-RELATED FEES 

Audit-related services consist of assurance and related services that are reasonably related to the performance of the audit or 
review of the Company’s consolidated financial statements and are not reported under “Audit Fees.” Audit-related services billed 
to the Company by PricewaterhouseCoopers LLP were $64,820 for the year ended August 31, 2019, and $64,500 for the year 
ended August 31, 2018. The fees for fiscal year 2019 were associated with discussions, review and testing of certain information 
related to the adoption of Accounting Standard Update No. 2016-02, “Leases”, which will be adopted by the Company in fiscal 
year 2020. Such fees for fiscal year 2018 were related to discussions, review and testing of certain information related to the 
adoption of Accounting Standard No. 2014-09, “Revenue from Contracts with Customers”, which the Company adopted in fiscal 
year 2019.

TAX FEES 

Tax fees consist of tax compliance, tax advice, tax consulting or tax planning services provided by PricewaterhouseCoopers LLP 
to the Company. Tax fees billed to the Company by PricewaterhouseCoopers LLP were $45,000 for the year-ended August 31, 
2019, and were associated with tax consulting services. No such fees were billed to the Company by PricewaterhouseCoopers 
LLP for the year-ended August 31, 2018.

38

ALL OTHER FEES 

Other fees for services provided by PricewaterhouseCoopers LLP for fiscal years 2019 and 2018 consisted of fees for access 
provided by PricewaterhouseCoopers LLP to its online research reference and disclosure checklist materials. Other fees for fiscal 
year 2019 also include fees associated with process evaluation advisory services. The aggregate fees billed to the Company by 
PricewaterhouseCoopers LLP for other services performed for the Company were $47,766 for the year ended August 31, 2019, 
and $2,700 for the year ended August 31, 2018.

STOCKHOLDER PROPOSALS

Stockholder proposals must be received by the Company no sooner  than  June 3, 2020 and not later than  July 3, 2020 to be 
included in the Proxy Statement and form of proxy for the next annual meeting. Any proposal submitted outside of these dates 
will be considered untimely in order to be considered at the Company’s 2020 Annual Meeting of Stockholders in accordance 
with the Company’s Bylaws. 

By Order of the Board of Directors 
Richard T. Clampitt 
Corporate Secretary 

Dated: October 31, 2019

IT IS IMPORTANT THAT PROXIES BE RETURNED PROMPTLY. THEREFORE, STOCKHOLDERS ARE 
URGED TO FILL IN, SIGN AND RETURN THE ACCOMPANYING FORM OR FORMS OF PROXY IN THE 
ENCLOSED ENVELOPE.

39

[(cid:55)(cid:75)(cid:76)(cid:86)(cid:3)(cid:83)(cid:68)(cid:74)(cid:72)(cid:3)(cid:76)(cid:81)(cid:87)(cid:72)(cid:81)(cid:87)(cid:76)(cid:82)(cid:81)(cid:68)(cid:79)(cid:79)(cid:92)(cid:3)(cid:79)(cid:72)(cid:73)(cid:87)(cid:3)(cid:69)(cid:79)(cid:68)(cid:81)(cid:78)(cid:17)]

ANNUAL REPORT ON FORM 10-K

UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549 

FORM 10-K 

(Mark One) 

(cid:59)  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 

1934 

For the fiscal year ended August 31, 2019 

or 

(cid:133)  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT 

OF 1934 

For the transition period from              to              . 

Commission File Number: 000-06936 
Commission Company Name: WD 40 CO 

WD-40 COMPANY 
(Exact name of registrant as specified in its charter) 

Delaware 
(State or other jurisdiction 
of incorporation or organization) 
9715 Businesspark Avenue, San Diego, California 
(Address of principal executive offices) 

95-1797918 
(I.R.S. Employer 
Identification No.) 
92131 
(Zip code) 

Registrant’s telephone number, including area code: (619) 275-1400 

Securities registered pursuant to Section 12(b) of the Act: 

Title of each class 
 Common stock, par value $0.001 per share  

Trading Symbol 
 WDFC  

Name of exchange on which registered 
 NASDAQ  

Securities registered pursuant to Section 12(g) of the Act: 

Title of each class 
None 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  

Yes  (cid:59)   No  (cid:133) 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. 

Yes   (cid:133)    No  (cid:59) 

 
 
 
 
 
 
  
 
 
 
  
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
  
 
[(cid:55)(cid:75)(cid:76)(cid:86)(cid:3)(cid:83)(cid:68)(cid:74)(cid:72)(cid:3)(cid:76)(cid:81)(cid:87)(cid:72)(cid:81)(cid:87)(cid:76)(cid:82)(cid:81)(cid:68)(cid:79)(cid:79)(cid:92)(cid:3)(cid:79)(cid:72)(cid:73)(cid:87)(cid:3)(cid:69)(cid:79)(cid:68)(cid:81)(cid:78)(cid:17)]

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the 
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to 
file such reports), and (2) has been subject to such filing requirements for the past 90 days.     

Yes   (cid:59)    No   (cid:133)(cid:3)

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted 
pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period 
that the registrant was required to submit such files).    Yes  (cid:59)    No  (cid:133)(cid:3)

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and 
will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by 
reference in Part III of this Form 10-K or any amendment to this Form 10-K.   (cid:59)  

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a 
smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer”, “accelerated 
filer”, “smaller reporting company”, and “emerging growth company” in Rule 12b-2 of the Exchange Act. 

Large accelerated filer    (cid:59)     Accelerated filer    (cid:133)     Non-accelerated filer    (cid:133)    Smaller reporting company   (cid:133)(cid:3)
(cid:3)
Emerging growth company  (cid:133)        

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period 
for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange 
Act.(cid:3)(cid:133)   

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).     

Yes   (cid:133)    No   (cid:59) 

The aggregate market value (closing price) of the voting stock held by non-affiliates of the registrant as of February 28, 2019 
was approximately $2,409,711,298. 

As of October 17, 2019, there were 13,703,661 shares of the registrant’s common stock outstanding.  

The Proxy Statement for the annual meeting of stockholders on December 10, 2019 is incorporated by reference into Part III, 
Items 10 through 14 of this Annual Report on Form 10-K. 

Documents Incorporated by Reference: 

 
 
 
 
 WD-40 COMPANY 

ANNUAL REPORT ON FORM 10-K 
For the Fiscal Year Ended August 31, 2019 

TABLE OF CONTENTS 

PART I 

Page 

Business 

Item 1. 
Item 1A.  Risk Factors 
Item 1B.  Unresolved Staff Comments 
Item 2. 
Item 3. 
Item 4. 

Properties 
Legal Proceedings 
Mine Safety Disclosures 

PART II 

Item 5. 

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of 
Equity Securities 
Selected Financial Data 
Management’s Discussion and Analysis of Financial Condition and Results of Operations 

Item 6. 
Item 7. 
Item 7A.  Quantitative and Qualitative Disclosures About Market Risk 
Financial Statements and Supplementary Data 
Item 8. 
Item 9. 
Changes in and Disagreements With Accountants on Accounting and Financial Disclosure 
Item 9A.  Controls and Procedures 
Item 9B.  Other Information 

PART III 

Item 10.  Directors, Executive Officers and Corporate Governance 
Item 11. 
Item 12. 

Executive Compensation 
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder 
Matters 

Item 13.  Certain Relationships and Related Transactions, and Director Independence 
Item 14. 

Principal Accountant Fees and Services 

Item 15. 
Item 16. 

Exhibits, Financial Statement Schedules 
Form 10-K Summary 

PART IV 

1 
5 
14 
14 
14 
14 

15 
16 
17 
32 
33 
33 
33 
34 

34 
34 

35 
35 
35 

36 
38 

 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Forward-Looking Statements  

PART I 

This  Annual  Report  on  Form  10-K  contains  forward-looking  statements  within  the  “safe  harbor”  provisions  of  the  Private 
Securities Litigation Reform Act of 1995. All statements other than those that are purely historical are forward-looking statements 
which reflect the Company’s current views with respect to future events and financial performance. 

These  forward-looking  statements include,  but  are  not  limited  to, discussions  about  future  financial  and  operating  results, 
including:  growth expectations for maintenance products; expected levels of promotional and advertising spending; anticipated 
input  costs  for  manufacturing  and  the  costs  associated  with  distribution  of  our  products;  plans  for  and  success  of  product 
innovation, the impact of new product introductions on the growth of sales; anticipated results from product line extension sales; 
expected  tax  rates  and  the  impact  of  tax  legislation  and  regulatory  action;  and  forecasted  foreign  currency  exchange  rates 
and commodity  prices. These  forward-looking  statements  are  generally  identified  with  words  such  as  “believe,”  “expect,” 
“intend,” “plan,” “could,” “may,” “aim,” “anticipate,” “target,” “estimate” and similar expressions. The Company undertakes no 
obligation to revise or update any forward looking statements. 

Actual  events  or  results  may  differ  materially  from  those  projected  in  forward-looking  statements  due  to  various  factors, 
including, but not limited to, those identified in Item 1A of this report. As used in this report, the terms “we,” “our,” “us” and 
“the Company” refer to WD-40 Company and its wholly-owned subsidiaries, unless the context suggests otherwise. Amounts 
and percentages in tables and discussions may not total due to rounding. 

Item 1.  Business  

Overview  

WD-40 Company is a global marketing organization dedicated to creating positive lasting memories by developing and selling 
products that solve problems in workshops, factories and homes around the world. The Company was founded in 1953 and is 
headquartered in San Diego, California.  

For more than four decades, the Company sold only one product, WD-40® Multi-Use Product, a maintenance product which acts 
as a lubricant, rust preventative, penetrant and  moisture displacer. Over the last two decades, the Company has evolved and 
expanded its product offerings through both research and development activities and through the acquisition of several brands 
worldwide. As a result, the Company has built a family of brands and product lines that deliver high quality performance at a 
good value to its end users.   

The Company currently markets and sells its products in more than 176 countries and territories worldwide primarily through 
warehouse club stores, automotive parts outlets, hardware stores, industrial distributors and suppliers, mass retail and home center 
stores, grocery stores, value retailers, farm supply, sport retailers, independent bike dealers and online retailers.   

The  Company’s  sales  come  from  its  two  product  groups  –  maintenance  products  and  homecare  and  cleaning  products. 
Maintenance products are sold worldwide in markets throughout North, Central and South America, Asia, Australia, Europe, the 
Middle East and Africa. Homecare and cleaning products are sold primarily in North America, the United Kingdom (“U.K.”) 
and Australia.  

The Company’s strategic initiatives and the areas where it will continue to focus its time, talent and resources in future periods 
include: (i) maximizing WD-40 Multi-Use Product sales through geographic expansion, increased market penetration and the 
development of new and unique delivery systems; (ii) leveraging the WD-40 brand by growing the WD-40 Specialist product 
line; (iii) leveraging the strengths of the Company through broadened product and revenue base; (iv) attracting, developing and 
retaining talented people; and (v) operating with excellence. 

The principal driver of the Company’s growth continues to be taking the Company’s flagship product, WD-40 Multi-Use Product, 
the blue and yellow can with the red top, to new users in global markets. The Company is focused on and committed to innovation 
and renovation of its products. The Company sees innovation and renovation as important factors to the long-term growth of its 
brands and product lines, and it intends to continue to work on future products, product lines, product packaging, product delivery 
systems and promotional innovations and renovations. The Company is also focused on expanding its current brands in existing 
markets  with  new  product  development.  The  Company’s  product  development  teams  support  new  product  development  and 
current product improvement for the Company’s brands. Over the years, the Company’s research and development team has 
made an innovation impact on most of the Company’s brands. Key innovations for the Company’s products include, but are not 

1 

 
 
 
 
 
 
 
 
 
 
 
 
 
limited to, WD-40 EZ-Reach Flexible Straw®, WD-40 Smart Straw®, WD-40 Trigger Pro®, WD-40 Specialist®, WD-40 Bike™, 
3-IN-ONE RVcare™ and 3-IN-ONE Professional Garage Door Lube™. 

The Company’s homecare and cleaning products, particularly those in the U.S., are considered harvest brands which continue to 
provide positive returns to the Company but are becoming a smaller part of the business as sales of the maintenance products 
grow with the execution of the Company’s strategic initiatives. Although the Company has evaluated strategic alternatives for 
certain of its homecare and cleaning products, particularly those in the U.S., it has continued to sell products of these brands but 
with a reduced level of marketing investment.  

Products  

Maintenance Products 

Included  in  the  Company’s  maintenance  products  are  both  multi-purpose  maintenance  products  and  specialty  maintenance 
products. These maintenance products are sold worldwide and they provide end users with a variety of product and delivery 
system options.  

The Company’s signature product is the WD-40 Multi-Use Product in the blue and yellow can with the red top, which is included 
within the maintenance product category and it accounts for a significant majority of the Company’s sales. The Company has 
various products and product lines which it currently sells under the WD-40 brand and they are as follows: 

WD-40  Multi-Use  Product  -  The  WD-40  Multi-Use  Product  is  a  market  leader  in  many  countries  among  multi-purpose 
maintenance products and is sold as an aerosol spray with various unique delivery systems, a non-aerosol trigger spray and in 
liquid-bulk form through mass retail stores, hardware stores, warehouse club stores, automotive parts outlets, online retailers and 
industrial distributors and suppliers. The WD-40 Multi-Use Product is sold worldwide in North, Central and South America, 
Asia, Australia, Europe, the Middle East and Africa. The WD-40 Multi-Use Product has a wide variety of consumer uses in, for 
example,  household,  marine,  automotive,  construction,  repair,  sporting  goods  and  gardening  applications,  in  addition  to 
numerous industrial applications.  

WD-40 Specialist product line – WD-40 Specialist consists of a line of professional-grade specialty maintenance products that 
include penetrants, degreasers, corrosion inhibitors, greases, lubricants and rust removers that are aimed at professionals as well 
as end users that currently use the WD-40 Multi-Use Product. The WD-40 Specialist product line is sold primarily in the U.S. 
and  many countries in Europe, as  well as parts of Canada, Latin  America, Australia and Asia. Within the WD-40 Specialist 
product line, the Company also sells WD-40 Specialist Motorbike in Europe, WD-40 Specialist Lawn and Garden in Australia, 
and WD-40 Specialist Automotive in Asia.  

WD-40 Bike product line - The WD-40 Bike product line consists of a comprehensive line of bicycle maintenance products that 
include  wet  and  dry  chain  drip  lubricants,  chain  cleaners  and  degreasers,  and  foaming  wash  that  are  designed  for  avid  and 
recreational cyclists, bike enthusiasts and mechanics. The Company launched this product line in the U.S. in fiscal year 2013, in 
Australia and Europe in fiscal year 2014, and in Latin America and select countries in Asia in early fiscal year 2016. Although 
the initial focus for such sales was on smaller independent bike dealers, distribution of WD-40 Bike products has been expanded 
to include select distributors and retailers in countries where the Company sells this product.   

The Company also has the following additional brands which are included within its maintenance products group: 

3-IN-ONE - The 3-IN-ONE brand consists of multi-purpose drip oil, specialty drip oils, and spray lubricant products, as well as 
other specialty maintenance products. The multi-purpose drip oil is a lubricant with unique spout options that allow for precise 
applications to small mechanisms and assemblies, tool maintenance and threads on screws and bolts. 3-IN-ONE Oil is the market 
share leader among drip oils for household consumers. It also has wide industrial applications in such areas as locksmithing, 
HVAC,  marine,  farming  and  construction.  In  addition  to  the  drip  oil  line  of  products,  the  3-IN-ONE  brand  also  includes  a 
professional line of products known as 3-IN-ONE Professional, which is a line of professional-grade maintenance products, as 
well as 3-IN-ONE RVcare products and 3-IN-ONE Garage Door Lubricant. The high quality of the 3-IN-ONE brand and its 
established  distribution  network  have  enabled  these  products  to  gain  international  acceptance.  3-IN-ONE  products  are  sold 
primarily in the U.S., Europe, Canada, Latin America, Australia and Asia. 

GT85 - The GT85 brand is a multi-purpose bike maintenance product that consists of professional spray maintenance products 
and lubricants which are sold primarily in the bike market through the automotive and industrial channels in the U.K. This brand 
was acquired by the Company’s U.K. subsidiary in September 2014 and it has helped build upon the Company’s strategy to 
develop new product categories for WD-40 Specialist and WD-40 BIKE. 

2 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Homecare and Cleaning Products  

The Company sells its homecare and cleaning products in certain locations worldwide and they include a portfolio of well-known 
brands as follows: 

2000  Flushes  -  The  2000  Flushes  brand  is  a  line  of  long-lasting  automatic  toilet  bowl  cleaners  which  includes  a  variety  of 
formulas. 2000 Flushes is sold primarily in the U.S. and Canada through grocery and mass retail channels as well as through 
online retailers. 

Spot Shot - The Spot Shot brand is sold as an aerosol carpet stain remover and a liquid trigger carpet stain and odor eliminator. 
The brand also includes environmentally friendly products such as Spot Shot Instant Carpet Stain & Odor Eliminator™ and Spot 
Shot Pet Clean, which are non-toxic and biodegradable. Spot Shot products are sold primarily through grocery and mass retail 
channels,  online  retailers,  warehouse  club  stores  and  hardware  and  home  center  stores  in  the  U.S.,  Canada  and  the  United 
Kingdom. Spot Shot products are sold in the U.K. under the 1001 brand name.  

Carpet Fresh - The Carpet Fresh brand is a line of room and rug deodorizers sold as powder, aerosol quick-dry foam and trigger 
spray products. Carpet Fresh is sold primarily through grocery, mass, and value retail channels as well as through online retailers 
in the U.S., the U.K. and Australia. In the U.K., these products are sold under the 1001 brand name. In Australia, they are sold 
under the No Vac brand name.  

1001 - The 1001 brand includes carpet and household cleaners and rug and room deodorizers which are sold primarily through 
mass  retail,  grocery  and  home  center  stores  in  the  U.K.  The  brand  was  acquired  in  order  to  introduce  the  Company’s  other 
homecare and cleaning product formulations under the 1001 brand and to expand the Company’s homecare and cleaning products 
business into the U.K. market.  

Lava/Solvol - The Lava and Solvol brands consist of heavy-duty hand cleaner products which are sold in bar soap and liquid 
form through hardware, grocery, industrial, automotive and mass retail channels as well as through online retailers. Lava is sold 
primarily in the U.S., while Solvol is sold exclusively in Australia. 

X-14 - The X-14 brand is a line of quality products designed for unique cleaning needs. X-14 is sold as a liquid mildew stain 
remover and as an automatic toilet bowl cleaner. X-14 is sold primarily in the U.S. through grocery and mass retail channels as 
well as through online retailers. 

Sales and Marketing 

The Company’s sales do not reflect any significant degree of seasonality. However, it is common for the Company’s sales to 
fluctuate from period to period or year to year due to various factors including, but not limited to, new or lost distribution, the 
number of product offerings carried by a customer and the level of promotional activities and programs being run at customer 
locations. New or lost distribution occurs when the Company gains or loses customers, when it gains or loses store count for a 
customer or when its products are added to new locations within a store or removed from existing locations. From time to time, 
as part of new product offering launches, the Company may gain access to entirely new distribution channels. The number of 
product offerings refers to the number of brands and/or the number of products within each of those brands that the Company’s 
customers offer for sale to end user customers. The level of promotional activities and programs relates to the number of events 
or volumes of purchases by customers in support of off-shelf or promotional display activities. Changes in any one of these three 
factors or a combination of them can cause the Company’s sales levels to increase or decrease from period to period. It is also 
common and/or possible that the Company could lose distribution or product offerings and experience a decrease in promotional 
activities and programs in one period and subsequently regain this business in a future period. The Company is accustomed to 
such fluctuations and manages this as part of its normal business activities. 

Manufacturing  

The Company outsources directly or through its marketing distributors the manufacturing of its finished products to various third-
party contract manufacturers. The Company or its marketing distributors use contract manufacturers in the U.S., Canada, Mexico, 
Brazil, Argentina, Columbia, the U.K., Italy, Australia, China, South Korea and India. Although the Company has definitive 
minimum purchase obligations included in the contract terms with certain of its contract manufacturers, when such obligations 
have been included, they have either been immaterial or the minimum amounts have been such that they are well below the 
volume of goods that the Company has historically purchased. Supply needs are communicated by the Company to its contract 
manufacturers, and the Company is committed to purchase the products manufactured based on orders and short-term projections, 
ranging  from  two  to  five  months,  provided  to  the  contract  manufacturers.  The  Company  also  formulates  and  manufactures 
concentrate used in its WD-40 products at its own facilities and at third-party contract manufacturers.  

3 

 
 
 
 
 
 
 
 
 
 
 
 
In addition to the commitments to purchase products from contract manufacturers described above, the Company may also enter 
into commitments with other manufacturers from time to time to purchase finished goods and components to support innovation 
and renovation initiatives and/or supply chain initiatives.  

Sources and Availability of Components and Raw Materials  

The Company and its third-party contract manufacturers rely on a limited number of suppliers, including single or sole suppliers, 
for certain of its raw materials, packaging, product components and other necessary supplies. The primary components and raw 
materials for the Company’s products include petroleum-based specialty chemicals and aerosol cans, which are manufactured 
from commodities that are subject to volatile price changes. The availability of these components and raw materials is affected 
by a variety of supply and demand factors, including global market trends, plant capacity decisions and natural disasters. The 
Company expects these components and raw materials to continue to be readily available in the future, although the Company 
will continue to be exposed to volatile price changes. 

Research and Development 

The Company recognizes the importance of innovation and renovation to its long-term success and is focused on and committed 
to  research  and  new  product  development  activities,  primarily  in  its  maintenance  product  group.  The  Company’s  product 
development team engages in consumer research, product development, current product improvement and testing activities. The 
product development team also leverages its development capabilities by partnering with a network of outside resources including 
the Company’s current and prospective outsource suppliers. In addition, the research and development team engages in activities 
and  product  development  efforts  which  are  necessary  to  ensure  that  the  Company  meets  all  regulatory  requirements  for  the 
formulation of its products.  

Order Backlog 

Order backlog is not a significant factor in the Company’s business. 

Competition 

The  markets  for  the  Company’s  products,  particularly  those  related  to  its  homecare  and  cleaning  products,  are  highly 
competitive. The  Company’s  products compete both  within their own product classes as  well as  within product distribution 
channels, competing with many other products for store placement and shelf space. Competition in international markets varies 
by  country.  The  Company  is  aware  of  many  competing  products,  some  of  which  sell  for  lower  prices  or  are  produced  and 
marketed by companies with greater financial resources than those of the Company. The Company relies on the awareness of 
its brands among consumers, the value offered by those brands as perceived by consumers, product innovation and renovation 
and its multiple channel distributions as its primary strategies. New products typically encounter intense competition, which 
may  require  advertising  and  promotional  support  and  activities.  When  or  if  a  new  product  achieves  consumer  acceptance, 
ongoing advertising and promotional support may be required in order to maintain its relative market position. 

Trademarks and Patents 

The Company owns a number of patents, but relies primarily upon its established trademarks, brand names and marketing efforts, 
including advertising and sales promotions, to compete effectively. The WD-40 brand, 3-IN-ONE, Lava, Solvol, X-14, 2000 
Flushes, Carpet Fresh and No Vac, Spot Shot, GT85, and 1001 trademarks are registered or have pending registrations in various 
countries throughout the world. 

Employees 

At  August 31,  2019,  the  Company  employed  495  people  worldwide:  183  by  the  U.S.  parent  corporation;  214  by  the  U.K. 
subsidiary; 56 by the China subsidiary; 20 by the Australia subsidiary; 13 by the Canada subsidiary; 7 by the Malaysia subsidiary;  
and 2 by WD-40 Manufacturing Company, the Company’s manufacturing subsidiary.  

Financial Information about Foreign and Domestic Operations  

For detailed information about the Company’s foreign and domestic operations, including net sales by reportable segment and 
long-lived  assets  by  geography,  refer  to  Note  16  -  Business  Segments  and  Foreign  Operations  of  the  consolidated  financial 
statements, included in Item 15 of this report.  

4 

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Access to SEC Filings 

The  Company’s  Annual  Reports  on  Form  10-K,  Quarterly  Reports  on  Form  10-Q,  Current  Reports  on  Form  8-K,  and  any 
amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as 
amended, are available through the Investors section of the Company’s website at www.wd40company.com. These reports can 
be accessed free of charge from the Company’s website as soon as reasonably practicable after the Company electronically files 
such  materials  with,  or  furnishes  them  to,  the  Securities  and  Exchange  Commission  (“SEC”).  Information  contained  on  the 
Company’s website is not included as a part of, or incorporated by reference into, this report. The SEC also maintains an internet 
site (www.sec.gov) that contains the Company’s reports. 

Item 1A.  Risk Factors 

The following risks and uncertainties, as well as other factors described elsewhere in this report or in other SEC filings by the 
Company, could adversely affect the Company’s business, financial condition and results of operations. 

Global operations outside the U.S. expose the Company to uncertain conditions, foreign currency exchange rate risk and 
other risks in international markets. 

The Company’s sales outside of the U.S. were approximately 63% of consolidated net sales in fiscal year 2019 and one of its 
strategic initiatives includes maximizing the WD-40 Multi-Use Product through geographic expansion and market penetration. 
As a result, the Company currently faces, and will continue to face, substantial risks associated with having increased global 
operations outside the U.S., including: 

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(cid:120) 

(cid:120) 
(cid:120) 

economic or political instability in any of the Company’s global markets; 
challenges  associated  with  conducting  business  in  foreign  jurisdictions,  including  those  related  to  the  Company’s 
understanding of and compliance with business laws and regulations in such foreign jurisdictions; 
increasing tax complexity or changes in tax law associated with operating in multiple tax jurisdictions; 
dispersed employee base and compliance with employment regulations and other labor issues, such as labor laws and 
minimum wages, in countries outside the U.S.; 
varying and complex privacy laws in foreign jurisdictions; and 
the  imposition  of  tariffs  or  trade  restrictions  and  costs,  burdens  and  restrictions  associated  with  other  governmental 
actions. 

These risks could have a significant impact on the Company’s ability to sell its products on a competitive basis in global markets 
outside the United States. In addition, recent developments in the U.S. political climate have introduced greater uncertainty with 
respect to tax policies, trade relations, tariffs and government regulations affecting trade between the U.S. and other countries. 
These  developments,  as  well  as  the  risks  outlined  above,  could  have  a  material  adverse  effect  on  the  Company’s  business, 
financial condition and results of operations. 

Approximately 42% of the Company’s revenues in fiscal year 2019 were generated in currencies other than the U.S. dollar, which 
is  the  reporting  currency  of  the  Company.  In  addition,  all  of  the  Company’s  foreign  operating  subsidiaries  have  functional 
currencies other than the U.S. Dollar and the Company’s largest subsidiary is located in the U.K. and generates significant sales 
in Pound Sterling and Euro. As a result, the Company is exposed to foreign currency exchange rate risk with respect to its sales, 
expenses, profits, cash and cash equivalents, other assets and liabilities denominated in currencies other than the U.S. Dollar. In 
particular, the Company’s financial results are negatively impacted when the foreign currencies in which its subsidiary offices 
operate weaken relative to the U.S. Dollar. Although the  Company uses instruments to hedge certain  foreign currency risks, 
primarily  those  associated  with  its  U.K.  subsidiary  and  net  assets  denominated  in  non-functional  currencies,  it  is  not  fully 
protected against foreign currency fluctuations and, therefore, the Company’s reported earnings may be affected by changes in 
foreign  currency  exchange  rates.  Moreover,  any  favorable impacts  to  profit  margins  or  financial  results  from  fluctuations  in 
foreign currency exchange rates are likely to be unsustainable over time.  

As a result of the June 2016 referendum by British voters to exit the European Union (“Brexit”), global markets and foreign 
currencies  were  adversely  impacted  in  the  months  following  the  vote.  In  particular,  the  value  of  the  Pound  Sterling  sharply 
declined as compared to the U.S. Dollar and other currencies in late fiscal year 2016 and early fiscal year 2017. Subsequently, 
on March 29, 2017, the U.K. invoked Article 50 of the Lisbon Treaty, which provided for a two-year time period through March 
2019 for the U.K. and the remaining EU countries to negotiate a withdrawal agreement. This time period has since been extended 
until October 31, 2019. Additional volatility in foreign currencies has continued as a result of this extension and this volatility 
may continue as the U.K. negotiates and executes its impending exit from the European Union. A significantly weaker Pound 
Sterling compared to the U.S. Dollar over a sustained period of time may have a significant negative effect on the Company’s 
reported  results  of  operations.  In  addition,  the  legal  and  regulatory  framework  that  will  apply  to  the  U.K.  and  its  future 
relationship with the European Union after the exit is completed may change the manner in which businesses operate in Europe, 
5 

 
 
 
 
 
 
 
 
 
including how products and services are imported and exported between countries in Europe, and this could adversely impact 
the Company’s financial condition and results of operations. The outcomes of the negotiations between the U.K. and the European 
Union  are  currently  unknown  and  due  to  the  lack  of  comparable  precedent,  the  extent  of  any  adverse  consequences  to  the 
Company’s business is uncertain. 

Additionally, the Company’s global operations outside the U.S. are subject to risks relating to appropriate compliance with legal 
and regulatory requirements in local jurisdictions, potential difficulties in staffing and managing local operations, potentially 
higher incidence of fraud or corruption, credit risk of local customers and distributors and potentially adverse tax consequences. 
As the  Company further develops and grows its business operations outside the U.S., the Company is exposed to additional 
complexities and risks, particularly in China, Russia and other emerging markets. In many foreign countries, particularly in those 
with developing economies, business practices that are prohibited by the U.S. Foreign Corrupt Practices Act (“FCPA”), the U.K. 
Bribery Act or other applicable anti-corruption laws and regulations may be prevalent. Evolving privacy laws and regulations in 
Europe, the U.S. and other jurisdictions present additional risks. Any failure to comply with these laws, even if inadvertent, could 
result  in  significant  penalties  or  otherwise  harm  the  Company’s  reputation  and  business.  Although  the  Company  has 
adopted policies and contract terms to mandate compliance with these laws, there can be no assurance that all of its employees, 
contractors and agents will comply with the Company’s requirements. Violations of these laws could be costly and disrupt the 
Company’s business, which could have a material adverse effect on its business, financial condition and results of operations. 

The Company’s financial results could suffer if the Company is unable to implement and successfully manage its strategic 
initiatives or if the Company’s strategic initiatives do not achieve the intended results. 

There is no assurance that the Company will be able to implement and successfully manage its strategic initiatives, including its 
five core strategic initiatives, or that the strategic initiatives will achieve the intended results. The Company’s five core strategic 
initiatives  include:  (i)  maximizing  WD-40  Multi-Use  Product  sales  through  geographic  expansion  and  increased  market 
penetration and the development of new and unique delivery systems; (ii) leveraging the WD-40 brand by growing the WD-40 
Specialist product line; (iii) leveraging the strengths of the Company through broadened product and revenue base; (iv) attracting, 
developing and retaining talented people; and (v) operating with excellence. An important part of the Company’s success depends 
on its continuing ability to attract, retain and develop highly qualified people. The Company’s future performance depends in 
significant part on maintaining high levels of employee engagement and nurturing the Company’s values and culture. In addition, 
it  depends  on  the  continued  service  of  its  executive  officers,  key  employees  and  other  talented  people,  as  well  as  effective 
succession planning. The loss of the services of key employees could have a material adverse effect on the Company’s business 
and prospects. Competition for such talent is intense, and there can be no assurance that the Company can retain its key employees 
or  attract,  assimilate  and  retain  employees  who  are  fully  engaged  in  the  future. If  the  Company  is  unable  to  implement  and 
successfully manage its strategic initiatives in accordance with its business plans, the Company’s business and financial results 
could be adversely affected. Moreover, the Company cannot be certain that the implementation of its strategic initiatives will 
necessarily advance its business or financial results as intended. 

If the success and reputation of one or more of the Company’s leading brands erodes, the Company’s business, financial 
condition and results of operations could be negatively impacted. 

The financial success of the Company is directly dependent on the success and reputation of its brands, particularly its WD-40 
brand.  The  success  and  reputation  of  the  Company’s  brands  can  suffer  if  marketing  plans  or  product  development  and 
improvement initiatives, including the release of new products or innovative packaging, do not have the desired impact on the 
brands’ image or do not attract customers as intended. The Company’s brands can also be adversely impacted due to the activities 
and pressures placed on them by the Company’s competitors. Further, the Company’s business, financial condition and results 
of operations could be negatively impacted if one of its leading brands suffers damage to its reputation due to real or perceived 
quality or safety issues. Quality issues, which can lead to large scale recalls of the Company’s products, can be due to items such 
as product contamination, regulatory non-compliance, packaging errors, incorrect ingredients or components in the Company’s 
product or low quality ingredients in the Company’s products due to suppliers delivering items that do not meet the Company’s 
specifications. Product quality issues,  which could include lower product efficacy due to formulation changes attributable to 
regulatory requirements, could also result in decreased customer confidence in the Company’s brands and a decline in product 
quality  could  result  in  product  liability  claims.  In  addition,  the  Company’s  brand  value  depends  on  its  ability  to  maintain  a 
positive consumer perception of its corporate integrity and brand culture. Negative claims or publicity involving the Company, 
its  products,  or  any  of  its  key  employees  could  seriously  damage  the  Company’s  reputation  and  brand  image,  regardless  of 
whether such claims are accurate. Although the Company makes every effort to prevent brand erosion and preserve its reputation 
and the reputation of its brands, there can be no assurance that such efforts will be successful. 

Sales unit volume growth may be difficult to achieve. 

The Company’s ability to achieve sales volume growth will depend on its ability to (i) execute its strategic initiatives, (ii) drive 
growth in new markets by making targeted end users aware of the Company’s products and making them easier to buy, (iii) drive 

6 

 
 
 
 
 
 
growth within its existing markets through innovation, renovation and enhanced merchandising and marketing of its established 
brands, and (iv) capture market share from its competitors. It is more difficult for the Company to achieve sales volume growth 
in developed markets where the Company’s products are widely used as compared to in developing or emerging markets where 
the Company’s products have been newly introduced or are not as well known by consumers. In order to protect the Company’s 
existing market share or capture additional market share from its competitors, the Company may need to increase its expenditures 
related to promotions and advertising or introduce and establish new products or product lines. In past periods, the Company has 
also increased sales prices on certain of its products in response to increased costs for components and raw materials. Sales price 
increases may slow sales volume growth or create declines in volume in the short term as customers and end users adjust to sales 
price  increases.  In  addition,  the  continued  prominence  and  growth  of  the  online  retail  sales  channel  has  presented  both  the 
Company and its customers that sell the Company’s products online with the challenge of balancing online and physical store 
retailing  methods.  Although  the  Company  is  engaged  in  e-commerce  with  respect  to  its  products,  if  it  is  not  successful  in 
expanding  sales  in  such  alternative  retail  channels  or  it  experiences  challenges  with  operating  in  such  channels,  including 
challenges associated with the increased demand for non-flammable air shippable products, the Company’s financial condition 
and results of operations may be negatively impacted. In addition, a change in the strategies of the Company’s existing customers, 
including shelf simplification, the discontinuation of certain product offerings or the shift in shelf space to competitors’ products 
could  reduce  the  Company’s  sales  and  potentially  offset  sales  volume  increases  achieved  as  a  result  of  other  sales  growth 
initiatives. If the Company is unable to increase market share in its existing product lines by developing product improvements, 
investing adequately in its existing brands, building usage among new customers, developing, acquiring or successfully launching 
new  products  or  product  line  extensions,  or  successfully  penetrating  emerging  and  developing  markets  and  sales  channels 
globally, the Company may not achieve its sales volume growth objectives. 

Reliance  on  a  limited  base  of  third-party  contract  manufacturers,  logistics  providers  and  suppliers  of  raw  materials  and 
components may  result  in  disruption  to  the  Company’s business  and  this  could  adversely  affect  the  Company’s  financial 
condition and results of operations.  

The Company relies on a limited number of third-party contract manufacturers, logistics providers and suppliers, including single 
or sole source suppliers for certain raw materials, packaging, product components and other necessary supplies. The Company 
does not have direct control over the management or business of these third parties, except indirectly through terms negotiated 
in  service  or  supply  contracts.  Should  the  terms  of  doing  business  with  the  Company’s  primary  third-party  contract 
manufacturers, suppliers and/or logistics providers change or should the Company have a disagreement with or be unable to 
maintain  relationships  with  such  third  parties  or  should  such  third  parties  experience  financial  difficulties,  the  Company’s 
business may be disrupted. In addition, if the Company is unable to contract with third-party manufacturers or suppliers for the 
quantity and quality levels needed for its business, the Company could experience disruptions in production and its financial 
results could be adversely affected. 

Cost increases or cost volatility in finished goods, components, raw materials, transportation and other necessary supplies or 
services could harm or impact the Company’s financial condition and results of operations. 

Increases  in  the  cost  of  finished  goods,  components  and  raw  materials  and  increases  in  the  cost  of  transportation  and  other 
necessary supplies or services may harm the Company’s financial condition and results of operations. Petroleum-based specialty 
chemicals and aerosol cans, which constitute a significant portion of the costs for many of the Company’s maintenance products, 
have experienced significant price volatility in the past, and may continue to do so in the future. In particular, volatility in the 
price  of  oil  directly  impacts  the  cost  of  petroleum-based  specialty  chemicals  which  are  indexed  to  the  price  of  crude  oil. 
Fluctuations  in  oil  and  diesel  fuel  prices  have  also  historically  impacted  the  Company’s  cost  of  transporting  its  products, 
compounded recently by increased regulations imposed on the freight industry and additional macroeconomic factors which have 
resulted in increased freight costs. If there are significant increases in the costs of components, raw materials and other expenses, 
and  the  Company  is  not  able  to  increase  the  prices  of  its  products  or  achieve  cost  savings  to  offset  such  cost  increases,  the 
Company’s gross margins and operating results will be negatively impacted. In addition, if the Company increases its sales prices 
in response to increases in the cost of such raw materials, and those raw material costs later decline significantly, the Company 
may not be able to sustain its sales prices at these higher levels. As component and raw material costs are the principal contributors 
to  the  cost  of  goods  sold  for  all  of  the  Company’s  products,  any  significant  fluctuation  in  the  costs  of  components  and  raw 
materials could have a material impact on the gross margins realized on the Company’s products. Sustained increases in the cost 
of raw materials, components, transportation and other necessary supplies or services, or significant volatility in such costs, could 
have a material adverse effect on the Company’s financial condition and results of operations.  

Global economic conditions may negatively impact the Company’s financial condition and results of operations.  

A general weakening or decline in the global economy or a reduction in industrial outputs, business or consumer spending or 
confidence could delay or significantly decrease purchases of the Company’s products by its customers and end users. Consumer 
purchases of discretionary items, which could include the Company’s maintenance products and homecare and cleaning products, 
may decline during periods where disposable income is reduced or there is economic uncertainty, and this may negatively impact 

7 

  
 
 
 
 
 
the Company’s financial condition and results of operations. During unfavorable or uncertain economic times, end users may 
also increase purchases of lower-priced or non-branded products and the Company’s competitors may increase their level of 
promotional activities to maintain sales volumes, both of which may negatively impact the Company’s financial condition and 
results of operations. In addition, the Company’s sales and operating results may be affected by uncertain or changing economic 
and market conditions, including inflation, deflation, prolonged weak consumer demand, political instability or other changes 
that may affect the principal markets, trade channels, and industrial segments in which the Company conducts its business. If 
economic or market conditions in key global markets deteriorate, the Company may experience material adverse effects on its 
business, financial condition and results of operations.   

Adverse economic and market conditions could also harm the Company’s business by negatively affecting the parties with whom 
it  does  business,  including  its  customers,  retailers,  distributors  and  wholesalers,  and  third-party  contract  manufacturers  and 
suppliers. These conditions could impair the ability of the Company’s customers to pay for products they have purchased from 
the Company. As a result, allowances for doubtful accounts and write-offs of accounts receivable from the Company’s customers 
may  increase.  In  addition,  the  Company’s  third-party  contract  manufacturers  and  its  suppliers  may  experience  financial 
difficulties that could negatively affect their operations and their ability to supply the Company with finished goods and the raw 
materials, packaging, and components required for the Company’s products. 

Government laws and regulations, including environmental laws and regulations, could result in material costs or otherwise 
adversely affect the Company’s financial condition and results of operations. 

The  manufacturing,  chemical  composition,  packaging,  storage,  distribution  and  labeling  of  the  Company’s  products  and  the 
manner in which the Company’s business operations are conducted must comply with an extensive array of federal, state and 
foreign laws and regulations. If the Company is not successful in complying with the requirements of all such regulations, it 
could be fined or other actions could be taken against the Company by the applicable governing body, including the possibility 
of a required product recall. Any such regulatory action could adversely affect the Company’s financial condition and results of 
operations. It is also possible that governments and regulatory agencies will increase regulation, including the adoption of further 
regulations  relating  to  the  transportation,  storage  or  use  of  certain  chemicals,  to  enhance  homeland  security  or  protect  the 
environment and such increased regulation could negatively impact the Company’s ability to obtain raw materials, components 
and/or finished goods or could result in increased costs. In the event that such regulations result in increased product costs, the 
Company may not be in a position to increase selling prices, and therefore an increase in costs could have a material adverse 
effect on the Company’s business, financial condition and results of operations. 

Some of the Company’s products have chemical compositions that are controlled by various state, federal and international laws 
and  regulations.  The  Company  is  required  to  comply  with  these  laws  and  regulations  and  it  seeks  to  anticipate  regulatory 
developments that could impact the Company’s ability to continue to produce and market its products. The Company invests in 
research  and  development  to  maintain  product  formulations  that  comply  with  such  laws  and  regulations.  There  can  be  no 
assurance that the Company will not be required to alter the chemical composition of one or more of the Company’s products in 
a way that will have an adverse effect upon the product’s efficacy or marketability. A delay or other inability of the Company to 
complete  product  research  and  development  and  successfully  reformulate  its  products  in  response  to  any  such  regulatory 
requirements could have a material adverse effect on the Company’s business, financial condition and results of operations. 

The  Company  is  subject  to  an  SEC  rule  mandated  by  Section  1502  of  the  Dodd-Frank  Wall  Street  Reform  and  Consumer 
Protection Act that requires  management to conduct annual due diligence to determine  whether certain  minerals and  metals, 
known as “conflict minerals”, are contained in the Company’s products and, if so, whether they originate from the Democratic 
Republic of Congo (“DRC”) or adjoining countries. Although the Company has concluded that its current products do not contain 
such conflict minerals in its annual evaluations to date, if the Company were to conclude that these materials exist within the 
Company’s products in future periods, the Company may have difficulty verifying the origin of such materials for purposes of 
disclosures required by the SEC rules.  

The Company is also subject to numerous environmental laws and regulations that impose various environmental controls on its 
business operations, including, among other things, the discharge of pollutants into the air and water, the handling, use, treatment, 
storage and clean-up of solid and hazardous wastes and the investigation and remediation of soil and groundwater affected by 
hazardous substances. Such laws and regulations may otherwise relate to various health and safety matters that impose burdens 
upon the Company’s operations. These laws and regulations also impose strict, retroactive and joint and several liability for the 
costs of, and damages resulting from, cleaning up current sites, past spills, disposals and other releases of hazardous substances. 
The Company believes that its expenditures related to environmental matters have not had, and are not currently expected to 
have, a material adverse effect on its financial condition, results of operations or cash flows. However, the environmental laws 
under which the Company operates are complicated, often become increasingly more stringent and may be applied retroactively. 
Accordingly, there can be no assurance that the Company will not be required to incur additional expenditures to remain in or to 
achieve  compliance  with  environmental  laws  in  the  future  or  that  any  such  additional  expenditures  will  not  have  a  material 
adverse effect on the Company’s business, financial condition or results of operations. 

8 

 
 
 
 
 
 
In addition, certain countries and other jurisdictions in which the Company operates have data protection laws that impose strict 
regulations  on  the  Company.  For  instance,  The  European  Commission  approved  the  General  Data  Protection  Regulation 
(“GDPR”)  which  became  effective  for  the  Company  beginning  in  May  2018.  Non-compliance  with  GDPR  would  result  in 
significant  penalties  being  imposed  on  the  Company.  In  addition,  other  international  and  local  governmental  authorities  are 
considering similar types of legislative and regulatory requirements concerning protection of personal data.  

Additional laws and regulations require that the Company carefully manage its supply chain for the production, distribution and 
sale of goods. Failure by the Company to comply with any of these regulations or its inability to adequately predict the manner 
in which these local regulations are interpreted and applied to the Company’s business by the applicable enforcement agencies 
could have a materially adverse effect on the Company’s business, financial condition and results of operations. 

Failure to maximize or to successfully assert the Company’s intellectual property rights or infringement by the Company on 
the  intellectual  property  rights  of  others  could  impact  its  competitiveness  or  otherwise  adversely  affect  the  Company’s 
financial condition and results of operations.  

The Company relies on trademark, trade secret protection, patent and copyright laws to protect its intellectual property rights. 
Although  the  Company  maintains  a  global  enforcement  program  to  protect  its  intellectual  property  rights,  there  can  be  no 
assurance  that  these  intellectual  property  rights  will  be  maximized  or  that  they  can  be  successfully  asserted.  Trade  secret 
protection, particularly for the Company’s most valuable product formulation for the WD-40 Multi-Use Product, requires specific 
agreements, policies and procedures to assure the secrecy of information classified as a trade secret. If such agreements, policies 
and procedures are not effective to maintain the secrecy of the Company’s trade secrets or if chemical disclosure regulations do 
not allow  for continued protection of essential elements of the  Company’s trade secret  formulations, the  loss of trade secret 
protection could have an adverse effect on the Company’s financial condition. There is a risk that the Company will not be able 
to obtain and protect its own intellectual property rights or, where appropriate, license intellectual property rights necessary to 
support new product introductions or acquired product lines. The Company cannot be certain that these rights, if obtained, will 
not be invalidated, circumvented or challenged in the future, and the Company could incur significant costs in connection with 
legal actions to defend its intellectual property rights. In addition, even if such rights are obtained in the U.S., it may be that the 
laws of some of the other countries in which the Company’s products are or may be sold do not protect intellectual property 
rights to the same extent as the laws of the United States, or they may be difficult to enforce. If other companies infringe the 
Company’s intellectual property rights or take part in counterfeiting activities, they may dilute the value of the Company’s brands 
in the marketplace, which could diminish the value that consumers associate with the Company’s brands and harm its sales. The 
failure  of  the  Company  to  protect  or  successfully  assert  its  intellectual  property  rights  or  to  protect  its  other  proprietary 
information could make the Company less competitive and this could have a material adverse effect on its business, financial 
condition and results of operations. 

If the Company is found to have violated the trademark, copyright, patent or other intellectual property rights of others, such a 
finding  could  result  in  the  need  to  cease  the  use  of  a  trademark,  trade  secret,  copyrighted  work  or  patented  invention  in  the 
Company’s business and an obligation to pay a substantial amount for past infringement. It could also be necessary to pay a 
substantial amount in the future if the holders of such rights are willing to permit the Company to continue to use the intellectual 
property rights. Either having to cease use or pay such amounts could make the Company less competitive and could have a 
material adverse impact on its business, financial condition and results of operations. 

The  Company’s  operating  results  and  financial performance  may  not meet  expectations  which  could  adversely  affect  the 
Company’s stock price. 

The  Company  cannot  be  sure  that  its  operating  results  and  financial  performance,  which  include  sales  growth,  net  income, 
earnings per common share, gross margin and cash flows, will meet expectations. If the Company’s assumptions and estimates 
are  incorrect  or  if  the  Company  does  not  achieve  all  of  its  key  goals  or  strategic  initiatives,  then  the  Company’s  actual 
performance  could  vary  materially  from  its  internal  expectations  and  those  of  the  market.  Failure  to  meet  or  exceed  these 
expectations could cause the market price of the Company’s stock to decline. In addition, the trading market for the Company’s 
common stock is influenced by the research and reports that securities analysts and industry analysts publish about the Company 
or its business. The Company does not have any control over these reports or analysts. If securities or industry analysts adversely 
change  their  recommendations  regarding  the  Company’s  common  stock  or  if  any  of  these  analysts  cease  coverage  of  the 
Company in their reports, the Company’s stock price and trading volume could decline. The Company’s operating results and 
financial performance may be negatively influenced by a number of factors, many of which are discussed in this Item 1A “Risk 
Factors”.  

9 

 
 
 
 
 
 
  
 
 
In addition, sales volume growth, whether due to acquisitions or internal growth, can place burdens on management resources 
and financial controls that, in turn, can have a negative impact on the operating results and financial condition of the Company. 
To some extent, the Company plans its expense levels in anticipation of future revenues. If actual revenues fall short of these 
expectations, operating results may be adversely affected by reduced operating margins or operating profits due to actual expense 
levels that are higher than might otherwise have been appropriate. 

Malfunctions of the critical information systems that the Company uses for the daily operations of its business, cyberattacks 
and privacy breaches could adversely affect the Company’s ability to conduct business.  

To conduct its business, the Company relies extensively on information technology systems, networks and services, many of 
which  are  managed,  hosted  and  provided  by  third-party  service  providers.  The  Company  cannot  guarantee  that  its  security 
measures will prevent cyberattacks resulting in breaches of the Company’s or its third-party service providers’ databases and 
systems. Techniques used in these attacks change frequently and may be difficult to detect for periods of time. Although the 
Company has policies and procedures in place governing (i) the timely investigation of cybersecurity incidents, (ii) the timely 
disclosure  of  any  related  material  nonpublic  information  resulting  from  a  material  cybersecurity  incident,  and  (iii)  the 
safeguarding against insider trading of directors, officers, and other corporate insiders between the period of investigation and 
the  public  disclosure  of  such  an  incident;  cybersecurity  incidents  themselves,  such  as  the  release  of  sensitive  data  from  the 
Company’s databases and systems, could adversely affect the Company’s business, financial condition and results of operations. 
The  increasing  number  of  information  technology  security  threats  and  the  development  of  more  sophisticated  cyberattacks, 
including ransomware, pose a potential risk to the security of the Company’s information technology systems and networks, as 
well as to the confidentiality, availability and integrity of the Company’s data. Further, such an incident could also materially 
increase the costs that the Company already incurs to protect against such risks. 

In addition, system failure, malfunction or loss of data that is housed in the Company’s or its third-party service providers’ critical 
information systems could disrupt its ability to timely and accurately process transactions and produce key financial reports, 
including  information  on  the  Company’s  operating  results,  financial  position  and  cash  flows.  The  Company’s  information 
systems could be damaged or cease to function properly due to a number of other reasons as well, including catastrophic events 
and power outages. Although the Company has certain business continuity plans in place to address such service interruptions, 
there is no guarantee that these business continuity plans will provide alternative processes in a timely manner. As a result, the 
Company may experience interruptions in its ability to manage its daily operations and this could adversely affect the Company’s 
business, financial condition and results of operations.  

The information system that the U.S. office uses for its business operations is a market specific application that is not widely 
used by other companies. This system supports two other regional offices outside the U.S. as well. The company that owns and 
supports this application may not be able to provide the same level of support as that of larger information systems. If the company 
that owns and supports this application in the U.S. were to cease its operations or were unable to provide continued support for 
this  application,  it  could  adversely  affect  the  Company’s  daily  operations  or  its  business,  financial  condition  and  results  of 
operations.  

The Company faces competition in its markets which could lead to reduced sales and profitability. 

The Company encounters competition from similar and alternative products, many of which are produced and marketed by major 
national  or  multinational  companies.  In  addition,  the  Company  frequently  discovers  products  in  certain  markets  that  are 
counterfeit reproductions of the Company’s WD-40 products as well as products otherwise bearing an infringing trade dress. The 
availability  of  counterfeits  and  other  infringing  products,  particularly  in  China,  Russia  and  other  emerging  markets,  could 
adversely impact the Company’s sales and potentially damage the value and reputation of its brands.  

The  Company’s  products  generally  compete  on  the  basis  of  product  performance,  brand  recognition,  price,  quality  or  other 
benefits  to  consumers  and  meeting  end  users’  needs.  Advertising,  promotions,  merchandising  and  packaging  also  have  a 
significant  impact  on  consumer  purchasing  decisions.  A  newly  introduced  consumer  product,  whether  improved  or  recently 
developed,  usually  encounters  intense  competition  requiring  substantial  expenditures  for  advertising,  sales  and  consumer 
promotion. If a product gains consumer acceptance, it normally requires continued advertising, promotional support and product 
improvements in order to maintain its relative market position. 

Some of the competitors for the Company’s homecare and cleaning products are larger and have financial resources greater than 
those of the Company. These competitors may be able to spend more aggressively on advertising and promotional activities, 
introduce competing products more quickly and respond more effectively to changing business and economic conditions than 
the Company.  

Competitive activity may require the Company to increase its investment in marketing or reduce its sales prices and this may 
lead to reduced profit margins, a loss of market share or loss of distribution, each of which could have a material adverse effect 

10 

 
 
 
 
 
 
  
 
 
on the Company’s business, financial condition and results of operations. There can be no assurance that the Company will be 
able to compete successfully against current and future competitors or that competitive pressures faced by the Company or the 
infringement of its products and brands will not have a material adverse effect on its business, financial condition and results of 
operations. 

Dependence on key customers could adversely affect the Company’s business, financial condition and results of operations. 

The Company sells its products through a network of domestic and international mass retail, trade supply and consumer retailers 
as well as industrial distributors and suppliers. The retail industry has historically been the subject of consolidation, and as a 
result, the development of large chain stores has taken place. Today, the retail channel is comprised of several of these large 
chain stores that capture the bulk of the market share. Since many of the Company’s customers have been part of consolidations 
in the retail industry, these limited customers account for a large percentage of the Company’s net sales. Although the Company 
expects that a significant portion of its revenues will continue to be derived from this limited number of customers, there was no 
individual customer that contributed to more than 10% of the Company’s consolidated net sales in fiscal year 2019. However, 
changes in the strategies of the Company’s largest customers, including shelf simplification, a reduction in the number of brands 
they carry or a shift in shelf space to “private label” or competitors’ products, may harm the Company’s sales. The loss of, or 
reduction  in,  orders  from  any  of  the  Company’s  most  significant  customers  could  have  a  material  adverse  effect  on  the 
Company’s brand values, business, financial condition and results of operations. Large customers may seek price reductions, 
added support or promotional concessions. If the Company agrees to such customer demands and/or requests, it could negatively 
impact the Company’s ability to maintain existing profit margins. 

In addition, the Company’s business is based primarily upon individual sales orders, and the Company typically does not enter 
into long-term contracts with its customers. Accordingly, these customers could reduce their purchasing levels or cease buying 
products from the Company at any time and for any reason. The Company is also subject to changes in customer purchasing 
patterns or the level of promotional activities. These types of changes may result from changes in the manner in which customers 
purchase  and  manage  inventory  levels,  or  display  and  promote  products  within  their  stores.  Other  potential  factors  such  as 
customer disputes regarding shipments, fees, merchandise condition or related matters may also impact operating results. If the 
Company  ceases  doing  business  with  a  significant  customer  or  if  sales  of  its  products  to  a  significant  customer  materially 
decrease, the Company’s business, financial condition and results of operations may be harmed. 

The Company may not successfully develop, introduce and/or establish new products and line extensions. 

The Company’s future performance and growth depend, in part, on its ability to successfully develop, introduce and/or establish 
new products as both brand extensions and/or line extensions. The Company cannot be certain that it will successfully achieve 
those goals. The Company competes in several product categories where there are frequent introductions of new products and 
line extensions and such product introductions often require significant investment and support. The ability of the Company to 
understand end user needs and preferences is key to maintaining and improving the competitiveness of its product offerings. The 
development and introduction of new products, as well as the renovation of current products and product lines, require substantial 
and effective research, development and marketing expenditures, which the Company may be unable to recoup if the new or 
renovated products do not gain widespread market acceptance. There are inherent risks associated with new product development 
and  marketing  efforts,  including  product  development  or  launch  delays,  product  performance  issues  during  development, 
changing regulatory frameworks that affect the new products in development and the availability of key raw materials included 
in such products. These inherent risks could result in the failure of new products and product line extensions to achieve anticipated 
levels  of  market  acceptance,  additional  costs  resulting  from  failed  product  introductions  and  the  Company  not  being  first  to 
market. As the Company continues to focus on innovation and renovation of its products, the Company’s business, financial 
condition or results of operations could be adversely affected in the event that the Company is not able to effectively develop 
and introduce new or renovated products and line or brand extensions. 

Changes in marketing distributor relationships that are not managed successfully by the Company could result in a disruption 
in the affected markets. 

The Company distributes its products throughout the world in one of two ways: the direct distribution model, in which products 
are sold directly by the Company to wholesalers and retailers in the U.S., Canada, Australia, China, the U.K. and a number of 
other countries, including those throughout Europe; and the marketing distributor model, in which products are sold to marketing 
distributors who in turn sell to wholesalers and retailers. The marketing distributor model is generally used in certain countries 
where the Company does not have direct Company-owned operations. Instead, the Company partners with local companies who 
perform the sales, marketing and distribution functions. The Company invests time and resources into these relationships. Should 
the  Company’s  relationship  with  a  marketing  distributor  change  or  terminate,  the  Company’s  sales  within  such  marketing 
distributor’s territory could be adversely impacted until such time as a suitable replacement could be found and the Company’s 
key  marketing strategies are implemented. There is a risk that changes in such  marketing distributor relationships, including 
changes in key marketing distributor personnel, that are not managed successfully, could result in a disruption in the affected 

11 

 
 
 
 
 
 
 
markets and that such disruption could have a material adverse effect on the Company’s business, financial condition and results 
of  operations.  Additionally,  in  some  countries,  local  laws  may  require  substantial  payments  to  terminate  existing  marketing 
distributor relationships, which could also have a material adverse effect on the Company’s business, financial condition and 
results of operations. 

Goodwill and intangible assets are subject to impairment risk. 

In  accordance  with  the  authoritative  accounting  guidance  on  goodwill  and  intangibles,  the  Company  assesses  the  potential 
impairment  of  its  existing  goodwill  during  the  second  quarter  of  each  fiscal  year  and  otherwise  when  events  or  changes  in 
circumstances indicate that an impairment condition may exist. The Company also assesses its definite-lived intangible assets 
for potential impairment when events and circumstances indicate that the carrying amount of the asset may not be recoverable 
or its estimated remaining useful life may no longer be appropriate. Indicators such as underperformance relative to historical or 
projected future operating results, changes in the Company’s strategy for its overall business or use of acquired assets, unexpected 
negative industry or economic trends, decline in the Company’s stock price for a sustained period, decreased market capitalization 
relative  to  net  book  values,  unanticipated  technological  change  or  competitive  activities,  loss  of  key  distribution,  change  in 
consumer demand, loss of key personnel and acts by governments and courts may signal that an asset has become impaired. 

The  assessment  for  possible  impairment  of  the  Company’s  goodwill  and  intangible  assets  requires  management  to  make 
judgments on a number of significant estimates and assumptions, including macroeconomic conditions, overall category growth 
rates, sales growth rates, cost containment and margin expansion and expense levels for advertising and promotions and general 
overhead,  all  of  which  must  be  developed  from  a  market  participant  standpoint.  The  Company  may  be  required  to  record  a 
significant charge in its consolidated financial statements during the period in which any impairment of its goodwill or intangible 
assets is identified and this could negatively impact the Company’s financial condition and results of operations. Changes in 
management estimates and assumptions as they relate to valuation of goodwill and intangible assets could affect the Company’s 
financial condition or results of operations in the future. 

The  Company  may  also  divest  of  certain  of  its  assets,  businesses  or  brands  that  do  not  align  with  the  Company’s  strategic 
initiatives. Any divestiture could negatively impact the profitability of the Company as a result of losses that may result from 
such a sale, the loss of sales and operating income or a decrease in cash flows subsequent to the divestiture. The Company may 
also be required to recognize impairment charges as a result of a divestiture.  

Product liability claims and other litigation and/or regulatory action could adversely affect the Company’s sales and operating 
results. 

While the Company makes every effort to ensure that the products it develops and markets are safe for consumers, the use of the 
Company’s products may expose the Company to liability claims resulting from such use. Claims could be based on allegations 
that, among other things, the Company’s products contain contaminants, provide inadequate instructions regarding their use or 
inadequate warnings concerning their use or interactions with other substances. Product liability claims could result in negative 
publicity that could harm the Company’s sales and operating results. The Company maintains product liability insurance that it 
believes will be adequate to protect the Company from material loss attributable to such claims but the extent of such loss could 
exceed  available  limits  of  insurance  or  could  arise  out  of  circumstances  under  which  such  insurance  coverage  would  be 
unavailable. Other business activities of the Company may also expose the Company to litigation risks, including risks that may 
not be covered by insurance such as contract disputes. If successful claims are asserted by third parties against the Company for 
uninsured liabilities or liabilities in excess of applicable limits of insurance coverage, the Company’s business, financial condition 
and results of operations may be adversely affected. In addition, if one of the Company’s products was determined to be defective, 
the Company could be required to recall the product, which could result in adverse publicity, loss of revenues and significant 
expenses. 

Additionally, the Company’s products may be associated with competitor products or other products in the same category, which 
may be alleged to have caused harm to consumers. As a result of this association, the Company may be named in unwarranted 
legal actions. The potential costs to defend such claims may materially affect the Company’s business, financial condition and 
results of operations. 

Resolution of income tax matters may impact the Company’s financial condition and results of operations. 

Significant  judgment  is  required  in  determining  the  Company’s  effective  income  tax  rate  and  in  evaluating  tax  positions, 
particularly those related to uncertain tax positions. The Company provides for uncertain tax positions when such tax positions 
do  not  meet  the  recognition  thresholds  or  measurement  standards  prescribed  by  the  accounting  standard  for  uncertain  tax 
positions.  Changes  in  uncertain  tax  positions  or  other  adjustments  resulting  from  tax  audits  and  settlements  with  taxing 
authorities, including related interest and penalties, impact the Company’s effective tax rate. When particular tax matters arise, 
a number of years may elapse before such matters are audited and finally resolved. Favorable resolution of such matters could 

12 

 
 
 
 
 
 
 
 
 
be recognized as a reduction to the Company’s effective tax rate in the year of resolution. Unfavorable resolution of any tax 
matter could increase the Company’s effective tax rate. Any resolution of a tax matter may require the adjustment of tax assets 
or tax liabilities or the use of cash in the year of resolution. For additional information on such matters, see Part IV – Item 15, 
“Exhibits, Financial Statement Schedules” Note 13 – Income Taxes, included in this report. 

In addition, changes in tax rules may materially affect, either adversely or favorably, the Company’s future financial results or 
the way management conducts its business. For example, on December 22, 2017 the “Tax Cuts and Jobs Act” (the “Tax Act”) 
was signed into law and became effective beginning January 1, 2018. The Tax Act significantly changed U.S. tax law and tax 
rates,  as  well  as  mandated  the  application  of  a  one-time  “toll  tax”  on  unremitted  foreign  earnings,  among  other  things.  The 
Company  reevaluated  its  indefinite  reinvestment  assertion  for  its  foreign  subsidiaries  during  fiscal  year  2018  and  no  longer 
considers unremitted foreign earnings of any of its subsidiaries to be indefinitely reinvested. For additional information on the 
Tax Act, the impact of potential changes in provisional amounts, and the change in indefinite reinvestment assertions for certain 
foreign subsidiaries, see Part IV – Item 15, “Exhibits, Financial Statement Schedules” Note 13 – Income Taxes, included in this 
report.  

Although many impacts of the Tax Act are favorable for the Company both in the near term and long term, the Tax Act also 
authorizes the Treasury Department to issue regulations with respect to the new provisions. The Company cannot predict how 
subsequent changes in the Tax Act, regulations, or other guidance issued under it, including conforming or non-conforming state 
tax  rules,  might  affect  the  Company’s  business,  financial  condition  and  results  of  operations.  In  addition,  there  can  be  no 
assurance that U.S. tax laws, including the corporate income tax rate, will not undergo significant additional changes in the near 
future.  

The Company’s business development activities may not be successful. 

The Company may increase growth through business development activities such as acquisitions, joint ventures, licensing and/or 
other  strategic  partnerships  in  the  U.S.  and  internationally.  However,  if  the  Company  is  not  able  to  identify,  acquire  and 
successfully integrate acquired products or companies or successfully manage joint ventures or other strategic partnerships, the 
Company  may  not  be  able  to  maximize  these  opportunities.  The  failure  to  properly  manage  business  development  activities 
because of difficulties in the assimilation of operations and products, the diversion of management’s attention from other business 
concerns, the loss of key employees or other factors could have a material adverse effect on the Company’s business, financial 
condition and results of operations. In addition, there can be no assurance that the Company’s business development activities 
will be profitable at their inception or that they will achieve sales levels and profitability that justify the investments made. 

Future  acquisitions,  joint  ventures  or  strategic  partnerships  could  also  result  in  the  incurrence  of  debt,  potentially  dilutive 
issuances  of  equity  securities,  contingent  liabilities,  amortization  expenses  related  to  certain  intangible  assets,  unanticipated 
regulatory  complications  and/or  increased  operating  expenses,  all  of  which  could  adversely  affect  the  Company’s  results  of 
operations and financial condition. In addition, to the extent that the economic benefits associated with any of the Company’s 
business  development  activities  diminish  in  the  future,  the  Company  may  be  required  to  record  impairments  to  goodwill, 
intangible  assets  or  other  assets  associated  with  such  activities,  which  could  also  adversely  affect  the  Company’s  business, 
financial condition and results of operations. 

The Company may not have sufficient cash to service its indebtedness or to pay cash dividends. 

The Company’s debt consists of fixed rate senior notes and a revolving credit facility. Management has used the proceeds of the 
revolving credit facility primarily for stock repurchases. In order to service such debt, the Company is required to use its income 
from operations to  make interest and principal payments required by the terms of its borrowing agreements. In addition, the 
Company’s borrowing agreements include covenants to maintain certain financial ratios and to comply with other financial terms, 
conditions and covenants. Also, the Company has historically paid out a large part of its earnings to stockholders in the form of 
regular quarterly cash dividends.  

The  Company  may  incur  substantial  debt  in  the  future  for  acquisitions  or  other  general  business  or  business  development 
activities. In addition, the Company may continue to use available cash balances to execute share repurchases under approved 
share buy-back plans. To the extent that the Company is required to seek additional financing to support certain of these activities, 
such financing may not be available in sufficient amounts or on terms acceptable to the Company. If the Company is unable to 
obtain such financing or to service its existing or future debt with its operating income, or if available cash balances are affected 
by future business performance, liquidity, capital needs, alternative investment opportunities or debt covenants, the Company 
could be required to reduce, suspend or eliminate its dividend payments to its stockholders. 

13 

 
 
 
 
 
 
 
 
 
 
 
 
Item 1B.  Unresolved Staff Comments 

None. 

Item 2.  Properties  

Americas 

The Company owns and occupies an office located at 9715 Businesspark Avenue, San Diego, California 92131, which houses 
both corporate employees and employees in the Company’s Americas segment. The Company also leases a regional sales office 
in Miami, Florida, a research and development office in Pine Brook, New Jersey and office space in Toronto, Ontario, Canada.  

EMEA 

The Company purchased a new office building and related land in February 2018, located in Milton Keynes, United Kingdom. 
The Company expects to complete its renovations to this building late in the first quarter of fiscal year 2020 and will relocate 
employees of the Company’s EMEA segment who are located in the U.K. from its current office and plant facility, also in Milton 
Keynes, to this new office building that is owned by the Company upon its completion. The Company will continue to use its 
current location in Milton Keynes as a plant facility. In addition, the Company leases spaces for its branch offices in Germany, 
France, Italy, Spain, Portugal and the Netherlands. 

Asia-Pacific 

The Company leases office space in Epping, New South Wales, Australia; Shanghai, China; and Kuala Lumpur, Malaysia.  

Item 3.  Legal Proceedings 

The information required by this item is incorporated by reference to the information set forth in Item 15 of Part IV, “Exhibits, 
Financial Statement Schedules” Note 12 — Commitments and Contingencies, in the accompanying notes to the consolidated 
financial statements included in this report.(cid:3)

Item 4.  Mine Safety Disclosures 

Not applicable. 

Executive Officers of the Registrant  

The following table sets forth the names, ages, fiscal year elected to current position and current titles of the executive officers 
of the Company as of August 31, 2019:  

   Title 

Name, Age and Year Elected to Current Position 
Garry O. Ridge 
Steven A. Brass 
Jay W. Rembolt 
Patricia Q. Olsem 
William B. Noble 
Geoffrey J. Holdsworth 
Stanley A. Sewitch 
Richard T. Clampitt 

    63    1997     Chief Executive Officer 
  53    2019    President and Chief Operating Officer 
  68    2008    Vice President, Finance, Treasurer and Chief Financial Officer  
  53    2019    Division President, The Americas 
    61    1996     Managing Director, EMEA 
    57    1997     Managing Director, Asia-Pacific 
    66    2012     Vice President, Global Organization Development  
    64    2014     Vice President, General Counsel and Corporate Secretary  

Mr.  Ridge  joined  the  Company’s  Australian  subsidiary,  WD-40  Company  (Australia)  Pty.  Limited,  in  1987  as  Managing 
Director. He held several senior management positions prior to his election as Chief Executive Officer in 1997. 

Mr. Brass joined the Company in 1991 as International Area Manager at the Company’s U.K. subsidiary and has since held 
several management positions including Country Manager in Germany, Director of Continental Europe, European Sales Director, 
and European Commercial Director. He then served as Division President, The Americas, from 2016 until 2019, when he was 
promoted to his current position as President and Chief Operating Officer.  

Mr. Rembolt joined the Company in 1997 as Manager of Financial Services. He was promoted to Controller in 1999 and to Vice 
President, Finance/Controller in 2001. He was then named Vice President, Finance and Chief Financial Officer in 2008. 

14 

 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
 
 
 
Ms. Olsem joined the Company in 2005 and has held various senior management positions including, Vice President Americas 
Innovation Development Group, Senior Vice President Marketing and Innovation of the Americas, and Senior Vice President 
and General Manager of the United States. She was promoted to her current position as Division President, The Americas in 
2019. 

Mr.  Noble  joined  the  Company’s  Australia  subsidiary,  WD-40  Company  (Australia)  Pty.  Limited,  in  1993  as  International 
Marketing Manager for the Asia Region. He was then promoted to his current position of Managing Director, EMEA and as a 
Director of the Company’s U.K. subsidiary, WD-40 Company Limited, in 1996. 

Mr.  Holdsworth  joined  the  Company’s  Australia  subsidiary,  WD-40  Company  (Australia)  Pty.  Limited,  in  1996  as  General 
Manager and was promoted to his current position of Managing Director, Asia-Pacific and as a Director of WD-40 Company 
(Australia) Pty. Limited in 1997.  

Mr. Sewitch joined the Company in 2012 as Vice President, Global Organization Development. Prior to joining the Company, 
Mr. Sewitch was a founder of four businesses, including a human resources and organizational consulting firm (HRG Inc.) which 
he led from 1989 until joining the Company.   

Mr. Clampitt was named as Corporate Secretary on October 15, 2013 and joined the Company in 2014 as Vice President, General 
Counsel and Corporate Secretary. He has been licensed to practice law in the State of California since 1981. Prior to joining the 
Company, Mr. Clampitt served as a partner at Gordon & Rees LLP from 2002 through 2013. 

All executive officers hold office at the discretion of the Board of Directors. 

PART II 

Item 5. Market For Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities 

Market Information 

The Company’s common stock is traded on the NASDAQ Global Select Market under the trading symbol WDFC. On October 17, 
2019, the last reported sales price of the Company’s common stock on the NASDAQ Global Select Market was $182.67 per 
share, and there were 13,703,661 shares of common stock outstanding held by approximately 622 holders of record. 

Dividends 

The  Company  has  historically  paid  regular  quarterly  cash  dividends  on  its  common  stock.  In  December  2018,  the  Board  of 
Directors declared a 13% increase in the regular quarterly cash dividend, increasing it from $0.54 per share to $0.61 per share. 
On October 8, 2019, the Company’s Board of Directors declared a cash dividend of $0.61 per share payable on October 31, 2019 
to shareholders of record on October 18, 2019. 

The Board of Directors of the Company presently intends to continue the payment of regular quarterly cash dividends on the 
Company’s common stock. The Company’s ability to pay dividends could be affected by future business performance, liquidity, 
capital needs, alternative investment opportunities and debt covenants. 

Purchases of Equity Securities By the Issuer and Affiliated Purchasers 

On June 19, 2018, the Company’s Board of Directors approved a share buy-back plan. Under the plan, which became effective 
on September 1, 2018, the Company is authorized to acquire up to $75.0 million of its outstanding shares through August 31, 
2020. The timing and amount of repurchases are based on terms and conditions as may be acceptable to the Company’s Chief 
Executive Officer and Chief Financial Officer and in compliance with all laws and regulations applicable thereto. During the 
period  from  September  1,  2018  through  August  31,  2019,  the  Company  repurchased  175,955  shares  at  a  total  cost of  $29.6 
million under this $75.0 million plan. 

15 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table provides information with respect to all purchases made by the Company during the three months ended 
August 31, 2019. All purchases listed below were made in the open market at prevailing market prices. Purchase transactions 
between June 1, 2019 and July 12, 2019 were executed pursuant to trading plans adopted by the Company pursuant to Rule 10b5-
1 under the Securities Exchange Act of 1934, as amended. 

Total 
Number of 
Shares 
Purchased 

Average 
Price Paid 
Per Share 

Total Number 
of Shares 
Purchased as Part 
of Publicly 
Announced Plans 
or Programs 

Maximum 
Dollar Value of 
Shares that May 
  Yet Be Purchased 
Under the Plans 
   or Programs 

 24,071  
 14,700  
 5,000  
 43,771  

$ 
$ 
$ 
$ 

 161.03  
 166.97  
 181.92  
 165.41  

 24,071  
 14,700  
 5,000  
 43,771  

$ 
$ 
$ 

 48,739,779  
 46,285,053  
 45,375,339   

Period 
June 1 - June 30 
July 1 - July 31 
August 1 - August 31 

Total 

Item 6.  Selected Financial Data 

The following data has been derived from the Company’s audited consolidated financial statements. The data should be read in 
conjunction  with such consolidated financial statements and other financial information  included elsewhere in this report (in 
thousands, except per share amounts): 

As of and for the Fiscal Year Ended August 31, 

Net sales 
Cost of products sold 

Gross profit 
Operating expenses 

Income from operations 

Interest and other (expense) income, net 

Income before income taxes 

Provision for income taxes 

Net income 

Earnings per common share: 

Basic 
Diluted 

Dividends per share 
Weighted-average shares outstanding - 

diluted 
Total assets 

2019 
$   423,350  
 191,010  
 232,340  
 149,958  
 82,382  
 (1,612)  
 80,770  
 24,862  
 55,908  

$ 

2018 
$   408,518  
 183,255  
 225,263  
 146,659  
 78,604  
 (3,426)  
 75,178  
 9,963  
 65,215  

$ 

2017 
$   380,506  
 166,621  
 213,885  
 137,976  
 75,909  
 (1,287)  
 74,622  
 21,692  
 52,930  

$ 

$ 
$ 
$ 

 4.03  
 4.02  
 2.37  

$ 
$ 
$ 

 4.65  
 4.64  
 2.11  

$ 
$ 
$ 

 3.73  
 3.72  
 1.89  

 13,830  
$   302,662  

 13,962  
$   317,059  

 14,123  
$   369,717  

 Long-term obligations (1) 

$ 

 82,597  

$ 

 75,667  

$   154,907  

2016 
 380,670  
 166,301  
 214,369  
 143,021  
 71,348  
 1,441  
 72,789  
 20,161  
 52,628  

2015 
$   378,150 
 177,972 
 200,178 
 134,788 
 65,390 
 (2,280) 
 63,110 
 18,303 
 44,807 

$ 

 3.65  
 3.64  
 1.64  

$ 
$ 
$ 

 3.05 
 3.04 
 1.48 

 14,379  
 339,668  

 14,649 
$   339,257 

 140,579  

$   133,427 

$ 

$ 

$ 
$ 
$ 

$ 

$ 

 (1)   Long-term obligations include long-term debt, deferred tax liabilities, net and other long-term liabilities. 

16 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 7.   Management’s Discussion and Analysis of Financial Condition and Results of Operations 

Management’s Discussion and Analysis of Financial Condition and Results of Operations (“MD&A”) is designed to provide the 
reader of the Company’s financial statements with a narrative from the perspective of management on the Company’s financial 
condition,  results  of  operations,  liquidity  and  certain  other  factors  that  may  affect  future  results.  This  MD&A  includes  the 
following  sections:  Overview,  Highlights,  Results  of  Operations,  Performance  Measures  and  Non-GAAP  Reconciliations, 
Liquidity  and  Capital  Resources,  Critical  Accounting  Policies,  and  Recently  Issued  Accounting  Standards.  The  MD&A  is 
provided as a supplement to, and should be read in conjunction with, the Company’s audited consolidated financial statements 
and the related notes included in Item 15 of this report. 

In order to show the impact of changes in foreign currency exchange rates on our results of operations, we have included constant 
currency disclosures,  where  necessary, in the Overview and Results of  Operations  sections  which  follow. Constant currency 
disclosures  represent  the  translation  of  our  current  fiscal  year  revenues  and  expenses  from  the  functional  currencies  of  our 
subsidiaries to U.S. Dollars using the exchange rates in effect for the corresponding period of the prior fiscal year. We use results 
on  a  constant  currency  basis  as  one  of  the  measures  to  understand  our  operating  results  and  evaluate  our  performance  in 
comparison to prior periods. Results on a constant currency basis are not in accordance with accounting principles generally 
accepted in the United States of America (“non-GAAP”) and should be considered in addition to, not as a substitute for, results 
prepared in accordance with GAAP. 

17 

 
 
 
 
 
Overview 

The Company 

WD-40 Company (“the Company”), based in San Diego, California, is a global marketing organization dedicated to creating 
positive lasting memories by developing and selling products that solve problems in workshops, factories and homes around the 
world. We market our maintenance products and our homecare and cleaning products under the following well-known brands: 
WD-40®, 3-IN-ONE®, GT85®, X-14®, 2000 Flushes®, Carpet Fresh®, no vac®, Spot Shot®, 1001®, Lava® and Solvol®. 
Currently  included  in  the  WD-40  brand  are  the  WD-40 Multi-Use  Product  and  the  WD-40  Specialist®  and  WD-40  BIKE® 
product lines.  

Our  brands  are  sold  in  various  locations  around  the  world.  Maintenance  products  are  sold  worldwide  in  markets  throughout 
North, Central and South America, Asia, Australia, Europe, the Middle East and Africa. Homecare and cleaning products are 
sold primarily in North America, the United Kingdom (“U.K.”) and Australia. We sell our products primarily through mass retail 
and  home  center  stores,  warehouse  club  stores,  grocery  stores,  hardware  stores,  automotive  parts  outlets,  sport  retailers, 
independent bike dealers, online retailers and industrial distributors and suppliers. 

Highlights 

The following summarizes the financial and operational highlights for our business during the fiscal year ended August 31, 2019:  

(cid:120)  Consolidated net sales increased $14.8 million, or 4%, for fiscal year 2019 compared to the prior fiscal year. Changes 
in foreign currency exchange rates had an unfavorable impact of $10.5 million on consolidated net sales for fiscal year 
2019. Thus, on a constant currency basis, net sales would have increased by $25.3 million, or 6%, for fiscal year 2019 
compared to the prior fiscal year. This unfavorable impact from changes in foreign currency exchange rates mainly 
came from our EMEA segment, which accounted for 38% of our consolidated sales for the fiscal year ended August 31, 
2019. 

(cid:120)  Consolidated net sales for the WD-40 Specialist product line were $35.4 million which is a 13% increase for fiscal year 
2019 compared to the prior fiscal year. Although the WD-40 Specialist product line is expected to provide the Company 
with long-term growth opportunities, we will see some volatility in sales levels from period to period due to the timing 
of promotional programs, the building of distribution, and various other factors that come with building a new product 
line. 

(cid:120)  Gross profit as a percentage of net sales decreased to 54.9% for fiscal year 2019 compared to 55.1% for the prior fiscal 

year. 

(cid:120)  Net income and diluted earnings per common share were unfavorably impacted for fiscal year 2019 due to a higher 
effective income tax rate from period to period as a result of a reserve for an uncertain tax position that was recorded 
in  the  fourth  quarter  of  its  fiscal  year  2019  in  the  amount  of  $8.7  million.  The  amount  recorded  was  a  result  of 
uncertainty created by final regulations released by the U.S. Treasury Department during fiscal year 2019 relating to 
the calculation of a mandatory one-time “toll tax” on unremitted foreign earnings included within the U.S. “Tax Cuts 
and Jobs Act”. 

(cid:120)  Consolidated  net  income  decreased  $9.3  million,  or  14%,  for  fiscal  year  2019  compared  to  the  prior  fiscal  year. 
Changes in foreign currency exchange rates had an unfavorable impact of $1.6 million on consolidated net income for 
fiscal year 2019. Thus, on a constant currency basis, net income would have decreased by $7.7 million, or 12%, for 
fiscal year 2019 compared to the prior fiscal year. 

(cid:120)  Diluted earnings per common share for fiscal year 2019 were $4.02 versus $4.64 in the prior fiscal year.  

(cid:120) 

Share repurchases were executed under our current $75.0 million share buy-back plan, which was approved by the 
Company’s  Board  of  Directors  in  June  2018  and  became  effective  on  September  1,  2018.  During  the  period  from 
September 1, 2018 through August 31, 2019, the Company repurchased 175,955 shares at an average price of $168.34 
per share, for a total cost of $29.6 million.  

Our strategic initiatives and the areas where we will continue to focus our time, talent and resources in future periods include: (i) 
maximizing WD-40 Multi-Use Product sales through geographic expansion, increased market penetration and the development 
of  new  and  unique  delivery  systems;  (ii)  leveraging  the  WD-40  brand  by  growing  the  WD-40  Specialist  product  line;  (iii) 
leveraging the strengths of the Company through broadened product and revenue base; (iv) attracting, developing and retaining 
talented people; and (v) operating with excellence. 

18 

 
 
 
  
 
 
 
 
 
 
 
 
 
Results of Operations 

Fiscal Year Ended August 31, 2019 Compared to Fiscal Year Ended August 31, 2018 

Operating Items 

The following table summarizes operating data for our consolidated operations (in thousands, except percentages and per share 
amounts):  

Fiscal Year Ended August 31, 

Change from 
Prior Year 

2019 

2018 

Dollars 

Percent 

$ 

$ 
$ 
$ 

 386,644  
 36,706  
 423,350  
 191,010  
 232,340  
 149,958  
 82,382  
 55,908  
 4.02  

$ 

$ 
$ 
$ 

 372,391  
 36,127  
 408,518  
 183,255  
 225,263  
 146,659  
 78,604  
 65,215  
 4.64  

$ 

$ 
$ 
$ 

 14,253  
 579  
 14,832  
 7,755  
 7,077  
 3,299  
 3,778  
 (9,307)  
 (0.62)  

4% 
2% 
4% 
4% 
3% 
2% 
5% 
(14)% 
(13)% 

Net sales: 

Maintenance products 
Homecare and cleaning products 

Total net sales 
Cost of products sold 

Gross profit 
Operating expenses 

Income from operations 

Net income 
Earnings per common share - diluted 

Net Sales by Segment  

The following table summarizes net sales by segment (in thousands, except percentages):  

Americas 

EMEA 

Asia-Pacific 

Total 

Fiscal Year Ended August 31, 

Change from 
Prior Year 

2019 

2018 

Dollars 

Percent 

$ 

 193,972  

$ 

 192,878  

$ 

 160,615  

 68,763  
 423,350  

$ 

 150,878  

 64,762  
 408,518  

$ 

$ 

 1,094  

 9,737  

 4,001  
 14,832  

1% 

6% 

6% 
4% 

19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Americas 

The following table summarizes net sales by product line for the Americas segment (in thousands, except percentages): 

Fiscal Year Ended August 31, 

Maintenance products 
Homecare and cleaning products 

Total 

% of consolidated net sales 

$ 

$ 

2019 
 173,664  
 20,308  
 193,972  
46%  

$ 

$ 

2018 
 170,160  
 22,718  
 192,878  
47%  

Change from 
Prior Year 

Dollars 

Percent 

$ 

$ 

 3,504  
 (2,410)  
 1,094  

2% 
(11)% 
1% 

Sales in the Americas segment, which includes the U.S., Canada and Latin America, increased to $194.0 million, up $1.1 million, 
or 1%, for the fiscal year ended August 31, 2019 compared to the prior fiscal year. Changes in foreign currency exchange rates 
had an unfavorable impact on sales for the Americas segment from period to period. Sales for the fiscal year ended August 31, 
2019 translated at the exchange rates in effect for the prior fiscal year would have been $194.4 million in the Americas segment. 
Thus,  on  a  constant  currency  basis,  sales  would  have  increased  by  $1.5  million  for  the  fiscal  year  ended  August  31,  2019 
compared to the prior fiscal year. 

Sales of maintenance products in the Americas segment increased $3.5 million, or 2%, for the fiscal year ended August 31, 2019 
compared to the prior fiscal year. This sales increase was driven by higher sales of maintenance products in the U.S., which were 
up $5.0 million, or 4%, from period to period, primarily due to higher sales of the WD-40 Specialist product line, which were up 
$3.8 million, or 28%, due to new distribution and successful promotional programs during fiscal year 2019. In addition, sales of 
3-IN-ONE and WD-40 BIKE brand products increased from period to period by $1.0 million, or 14%, and $0.3 million, or 75%, 
respectively, also due to new distribution and successful promotional programs during fiscal year 2019. Although sales of WD-
40 Multi-Use Product in the U.S. were increased from period to period as a result of expanded distribution in the online, industrial 
and farm trade channels, these increases were significantly offset by the timing of the rotation of products that periodically occurs 
in the warehouse club channel. The overall sales increase in the U.S. was significantly offset by a decrease in sales of maintenance 
products in Latin America, which were down 6% from period to period primarily due to certain customers buying product in the 
third quarter of fiscal year 2018 in advance of the price increase which went into effect in the fourth quarter of fiscal year 2018, 
as well as declining economic conditions in the region from period to period. 

Sales of homecare and cleaning products in the Americas segment decreased $2.4 million, or 11%, for the fiscal year ended 
August 31, 2019 compared to the prior fiscal year. This sales decrease was driven primarily by a decrease in sales of the 2000 
Flushes and Spot Shot brand products, which were down 15% and 9%, respectively, from period to period. While each of our 
homecare and cleaning products continue to generate positive cash flows, we have continued to experience decreased or flat sales 
for many of these products primarily due to lost distribution, reduced product offerings, competition, category declines and the 
volatility of orders from promotional programs with certain of our customers, particularly those in the warehouse club and mass 
retail channels. 

For the Americas segment, 81% of sales came from the U.S., and 19% of sales came from Canada and Latin America combined 
for the fiscal year ended August 31, 2019 compared to the prior fiscal year when 80% of sales came from the U.S., and 20% 
of sales came from Canada and Latin America combined. 

20 

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EMEA 

The following table summarizes net sales by product line for the EMEA segment (in thousands, except percentages): 

Fiscal Year Ended August 31, 

Maintenance products 
Homecare and cleaning products 

 Total (1) 

% of consolidated net sales 

$ 

$ 

2019 
 151,112  
 9,503  
 160,615  
38%  

$ 

$ 

2018 
 144,932  
 5,946  
 150,878  
37%  

Change from 
Prior Year 

Dollars 

Percent 

$ 

$ 

 6,180  
 3,557  
 9,737  

4% 
60% 
6% 

(1)  While the Company’s reporting currency is the U.S. Dollar, the functional currency of our U.K. subsidiary, the entity in which the EMEA results are 
generated, is Pound Sterling. Although the functional currency of this subsidiary is Pound Sterling, approximately 50% of its sales are generated in 
Euro and 20% are generated in U.S. Dollar. As a result, the Pound Sterling sales and earnings for the EMEA segment can be negatively or positively 
impacted from period to period upon translation from these currencies depending on whether the Euro and U.S. Dollar are weakening or strengthening 
against the Pound Sterling. 

Sales in the EMEA segment, which includes Europe, the Middle East, Africa and India, increased to $160.6 million, up $9.7 
million, or 6%, for the fiscal year ended August 31, 2019 compared to the prior fiscal year. Changes in foreign currency exchange 
rates had an unfavorable impact on sales for the EMEA segment from period to period. Sales for the fiscal year ended August 
31, 2019 translated at the exchange rates in effect for the prior fiscal year would have been $168.4 million in the EMEA segment. 
Thus, on a constant currency basis, sales would have increased by $17.5 million, or 12%, for the fiscal year ended August 31, 
2019 compared to the prior fiscal year. 

The countries in Europe where we sell through a direct sales force include the U.K., Italy, France, Iberia (which includes Spain 
and  Portugal)  and  the  Germanics  sales  region  (which  includes  Germany,  Austria,  Denmark,  Switzerland,  Belgium  and  the 
Netherlands). Sales in the direct markets increased $5.2 million, or 5%, for the fiscal year ended August 31, 2019 compared to 
the prior fiscal year, primarily due to a $3.4 million, or 5%, increase in sales of the WD-40 Multi-Use Product throughout most 
markets. This increase in sales was primarily due to a higher level of promotional activities, increased distribution of WD-40 EZ-
REACH Flexible product as well as the timing of customer orders from period to period. Also contributing to the overall sales 
increase in the direct markets were higher sales of 1001 Carpet Fresh, which were up $3.6 million, or 60%, driven by the favorable 
impacts of digital marketing associated with this brand. Sales from direct markets accounted for 67% of the EMEA segment’s 
sales for the fiscal year ended August 31, 2019 compared to 68% of the EMEA segment’s sales for the prior fiscal year.   

The regions in the EMEA segment where we sell through local distributors include the Middle East, Africa, India, Eastern and 
Northern  Europe.  Sales  in  the  distributor  markets  increased  $4.5  million,  or  9%,  for  the  fiscal  year  ended  August  31,  2019 
compared to the prior fiscal year, primarily due to higher sales of the WD-40 Multi-Use Product in Eastern Europe, particularly 
Russia, which was up $3.8 million, or 44%, as a result of a higher level of promotional activities and more stable economic 
conditions period over period. Higher sales of WD-40 Multi-Use Product in India and Northern Europe also contributed to the 
overall sales increase in the distributor markets. This increase was primarily due to a higher level of distribution resulting from 
increased brand building activities period over period. The distributor markets accounted for 33% of the EMEA segment’s total 
sales for the fiscal year ended August 31, 2019, compared to 32% for the prior fiscal year. 

21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Asia-Pacific 

The following table summarizes net sales by product line for the Asia-Pacific segment (in thousands, except percentages): 

Fiscal Year Ended August 31, 

Change from 
Prior Year 

Maintenance products 
Homecare and cleaning products 

Total 

% of consolidated net sales 

2019 

2018 

Dollars 

Percent 

$ 

$ 

 61,868  
 6,895  
 68,763  
16%  

$ 

$ 

 57,299  
 7,463  
 64,762  
16%  

$ 

$ 

 4,569  
 (568)  
 4,001  

8% 
(8)% 
6% 

Sales in the Asia-Pacific segment, which includes Australia, China and other countries in the Asia region, increased to $68.8 
million, up $4.0 million, or 6%, for the fiscal year ended August 31, 2019 compared to the prior fiscal year. Changes in foreign 
currency exchange rates had an unfavorable impact on sales for the Asia-Pacific segment from period to period. Sales for the 
fiscal year ended August 31, 2019 translated at the exchange rates in effect for the prior fiscal year would have been $71.0 million 
in the Asia-Pacific segment. Thus, on a constant currency basis, sales would have increased by $6.2 million, or 10%, for the 
fiscal year ended August 31, 2019 compared to the prior fiscal year. 

Sales in Asia, which represented 75% of the total sales in the Asia-Pacific segment, increased $4.9 million, or 10%, for the fiscal 
year ended August 31, 2019 compared to the prior fiscal year. Sales in the Asia distributor markets increased $2.9 million, or 
10%,  primarily  attributable  to  the  timing  of  customer  orders  and  various  successful  promotional  programs  in  the  region, 
particularly in South Korea, Malaysia and the Philippines. Sales in China increased $2.0 million, or 12%, from period to period.  
Changes in foreign currency exchange rates had an unfavorable impact on China sales. On a constant currency basis, sales would 
have increased by $2.8 million, or 16%, primarily due to expanded distribution in the e-commerce retail channel and successful 
promotional programs that were conducted throughout fiscal year 2019.  

Sales in Australia decreased $0.9 million, or 5%, for the fiscal year ended August 31, 2019 compared to the prior fiscal year.  
Changes in foreign currency exchange rates had an unfavorable impact on Australian sales. On a constant currency basis, sales 
would have increased by $0.5 million, or 3%, primarily due to increased promotional activities and the timing of customer orders 
from period to period. In addition, sales of the WD-40 Multi-Use Product in the fourth quarter of fiscal year 2018 were negatively 
impacted  as  a  result  of  a  major  customer  reducing  their  inventory  levels  of  aerosol  can  products  due  to  certain  regulatory 
requirements. Although this continues to be an issue, the situation was improved for this customer in fiscal year 2019, resulting 
in increased sales from period to period. 

Gross Profit  

Gross profit increased to $232.3 million for the fiscal year ended August 31, 2019 compared to $225.3 million for the prior fiscal 
year. As a percentage of net sales, gross profit decreased to 54.9% for the fiscal year ended August 31, 2019 compared to 55.1% 
for the prior fiscal year. 

Gross margin was negatively impacted by 1.1 percentage points from period to period due to unfavorable net changes in the costs 
of petroleum-based specialty chemicals and aerosol cans in all three segments. There is often a delay of one quarter or more 
before changes in raw material costs impact cost of products sold due to production and inventory life cycles. The average cost 
of crude oil which flowed through our cost of goods sold was higher during fiscal year 2019 compared to the prior fiscal year, 
thus resulting in negative impacts to our gross margin from period to period. Due to the volatility of the price of crude oil, it is 
uncertain the level to which gross margin will be impacted by such costs in future periods. Gross margin was negatively impacted 
by 0.3 percentage points from period to period due to higher warehousing and in-bound freight costs, primarily in the EMEA 
segment. In addition, advertising, promotional and other discounts that we give to our customers increased from period to period 
negatively impacting gross margin by 0.2 percentage points, primarily in the EMEA and Asia-Pacific segments. Gross margin 
was also negatively impacted by 0.1 percentage points due to the combined effects of unfavorable sales mix changes and other 
miscellaneous costs, primarily in the Americas and EMEA segments, from period to period.  

These unfavorable impacts  to gross  margin  were almost completely offset by sales price increases  which  were implemented 
during the second half of fiscal year 2018 and early in fiscal year 2019 in all three segments, positively impacting gross margin 
by  1.1  percentage  points  from  period  to  period.  Gross  margin  was  also  positively  impacted  by  0.4  percentage  points  due  to 
changes in foreign currency exchange rates from period to period in the EMEA segment. 

22 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Note that our gross profit and gross margin may not be comparable to those of other consumer product companies, since some 
of these companies include all costs related to distribution of their products in cost of products sold, whereas we exclude the 
portion associated with amounts paid to third parties for shipment to our customers from our distribution centers and contract 
manufacturers and  include these costs  in selling, general and administrative expenses. These costs totaled $16.3  million and 
$17.7 million for the fiscal years ended August 31, 2019 and 2018, respectively. 

Selling, General and Administrative Expenses 

Selling,  general  and  administrative  (“SG&A”)  expenses  for  the  fiscal  year  ended  August  31,  2019  increased  $2.5  million  to 
$123.9 million from $121.4 million for the prior fiscal year. As a percentage of net sales, SG&A expenses decreased to 29.3% 
for the fiscal year ended August 31, 2019 from 29.7% for the prior fiscal year. The increase in SG&A expenses was primarily 
attributable to higher employee-related costs, increased professional services costs, and a higher level of expenses associated 
with travel and meetings. Employee-related costs, which include salaries, incentive compensation, profit sharing, stock-based 
compensation and other fringe benefits, increased by $3.6 million. This increase was primarily due to increased headcount and 
annual  compensation  increases,  which  take  effect  in  the  first  quarter  of  the  fiscal  year,  as  well  as  higher  earned  incentive 
compensation and stock-based compensation expense from period to period. Professional services costs increased $2.2 million 
primarily due to increased legal expenses from period to period in the Americas segment. This increase from period to period 
was significantly due to a favorable legal judgment of $1.5 million which was recorded in the fourth quarter of fiscal year 2018 
whereas no comparable favorable judgement occurred in fiscal year 2019. In addition, travel and meeting expenses increased 
$0.6 million due to a higher level of travel expenses in the Americas and EMEA segments associated with various sales meetings 
and activities in support of our strategic initiatives. These increases were partially offset by favorable changes in foreign currency 
exchange  rates,  which  decreased  SG&A  expenses  by  $2.7  million  from  period  to  period.  Additionally,  other  miscellaneous 
expenses decreased $1.2 million period over period, the largest of which were related to research and development costs and 
charitable contributions. 

We continued our research and development investment, the majority of which is associated with our maintenance products, in 
support of our focus on innovation and renovation of our products. Research and development costs for the fiscal years ended 
August 31, 2019 and 2018 were $6.5 million and $7.0 million, respectively. Our research and development team engages in 
consumer  research,  product  development,  current  product  improvement  and  testing  activities.  This  team  leverages  its 
development capabilities by partnering with a network of outside resources including our current and prospective suppliers. The 
level and types of expenses incurred within research and development can vary from period to period depending upon the types 
of activities being performed. 

Advertising and Sales Promotion Expenses 

Advertising and sales promotion expenses for the fiscal year ended August 31, 2019 increased $1.0 million to $23.3 million from 
$22.3 for the prior fiscal year. As a percentage of net sales, these expenses were 5.5% for both the fiscal years ended August 31, 
2019 and 2018. Changes in foreign currency exchange rates had a favorable impact on such expenses of $0.6 million from period 
to period. Thus, on a constant currency basis, advertising and sales promotion expenses for fiscal year 2019 would have increased 
by $1.6 million, primarily due to a higher level of promotional programs and marketing support in the Americas and EMEA 
segments from period to period. Investment in global advertising and sales promotion expenses for fiscal year 2020 is expected 
to be between 5.5% and 6.0% of net sales. 

As a percentage of net sales, advertising and sales promotion expenses may fluctuate period to period based upon the type of 
marketing activities we employ and the period in which the costs are incurred. Total promotional costs recorded as a reduction 
to sales were $18.9 million and $19.7 million for the fiscal years ended August 31, 2019 and 2018, respectively. Therefore, our 
total investment in advertising and sales promotion activities totaled $42.2 million and $42.0 million for the fiscal years ended 
August 31, 2019 and 2018, respectively. 

Amortization of Definite-lived Intangible Assets Expense 

Amortization of our definite-lived intangible assets remained relatively constant at $2.7 million and $3.0 million for the fiscal 
years ended August 31, 2019 and 2018, respectively.  

23 

 
 
 
 
 
 
 
 
 
 
 
 
Income from Operations by Segment 

The following table summarizes income from operations by segment (in thousands, except percentages):  

Americas 

EMEA 

Asia-Pacific 
Unallocated corporate (1) 

Total 

Fiscal Year Ended August 31, 

Change from 
Prior Year 

2019 

2018 

Dollars 

Percent 

$ 

 50,069  

$ 

 48,954  

$ 

 37,246  

 20,813  

 (25,746)  

 36,241  

 19,098  

 (25,689)  

 1,115  

 1,005  

 1,715  

 (57)  

$ 

 82,382  

$ 

 78,604  

$ 

 3,778  

2% 

3% 

9% 

- 

5% 

(1)  Unallocated corporate expenses are general corporate overhead expenses not directly attributable to any one of the business segments. These expenses 
are reported separate from the Company’s identified segments and are included in Selling, General and Administrative expenses on the Company’s 
consolidated statements of operations. 

Americas 

Income from operations for the Americas segment increased to $50.1 million, up $1.1 million, or 2%, for the fiscal year ended 
August 31, 2019 compared to the prior fiscal year, primarily due to a $1.1 million increase in sales and lower operating expenses. 
As a percentage of net sales, gross profit for the Americas segment remained constant at 53.5% period over period. Although 
gross margin was positively impacted by sales price increases from period to period, these favorable impacts were mostly offset 
by the combined negative impacts of increased costs of petroleum-based specialty chemicals and aerosol cans from period to 
period. Operating expenses decreased $0.4 million period over period, primarily due to lower earned incentive compensation, 
decreased  research  and  development  costs  and  lower  charitable  contributions.  These  decreases  in  operating  expenses  were 
partially offset by increased advertising and promotion expenditures and a favorable legal judgment of $1.5 million which we 
received and recorded in the fourth quarter of fiscal year 2018 resulting in lower than normal legal expenses in the Americas 
segment in fiscal year 2018. Operating income as a percentage of net sales increased from 25.4% to 25.8% period over period. 

EMEA 

Income  from  operations  for  the  EMEA  segment increased to  $37.2 million, up $1.0 million,  or 3%,  for  the  fiscal  year  ended 
August 31, 2019 compared to the prior fiscal year, primarily due to a $9.7 million increase in sales, which was significantly offset 
by  a  lower  gross  margin  and  higher  operating  expenses.  As  a  percentage  of  net  sales,  gross  profit  for  the  EMEA  segment 
decreased from 57.7% to 56.6% period over period primarily due to unfavorable sales mix changes and other miscellaneous 
costs, increased costs of petroleum-based specialty chemicals and a higher level of advertising, promotional and other discounts 
that  we  gave  to  our  customers  from  period  to  period.  These  unfavorable  impacts  were  significantly  offset  by  sales  price 
increases and favorable changes in foreign currency exchange rates from period to period. The higher sales were accompanied 
by a $2.9 million increase in total operating expenses period over period, primarily due to higher earned incentive compensation 
and increased headcount from period to period, as well as a higher level of advertising and sales promotion expenses. Operating 
income as a percentage of net sales decreased from 24.0% to 23.2% period over period. 

Asia-Pacific 

Income from operations for the Asia-Pacific segment increased to $20.8 million, up $1.7 million, or 9%, for the fiscal year ended 
August 31, 2019 compared to the prior fiscal year, primarily due to a $4.0 million increase in sales and a higher gross margin, 
which were partially offset by higher operating expenses. As a percentage of net sales, gross profit for the Asia-Pacific segment 
increased from 54.0% to 54.5% period over period primarily due to sales price increases, lower manufacturing costs and favorable 
sales mix changes from period to period. These favorable impacts were partially offset by increased costs of petroleum-based 
specialty chemicals and a higher level of advertising, promotional and other discounts that we gave to our customers from period 
to period. The higher sales were accompanied by a $0.8 million increase in total operating expenses period over period, primarily 
due to higher earned incentive compensation and increased freight costs associated with shipping products to our customers from 
period to period. Operating income as a percentage of net sales increased from 29.5% to 30.3% period over period. 

24 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Non-Operating Items 

The following table summarizes non-operating income and expenses for our consolidated operations (in thousands):  

Interest income 
Interest expense 
Other income (expense), net 
Provision for income taxes 

Interest Income  

Fiscal Year Ended August 31, 

2019 

2018 

Change 

$ 
$ 
$ 
$ 

 155  
 2,541  
 774  
 24,862  

$ 
$ 
$ 
$ 

 454  
 4,219  
 339  
 9,963  

$ 
$ 
$ 
$ 

 (299) 
 (1,678) 
 435 
 14,899 

Interest income was not significant for both the fiscal years ended August 31, 2019 and 2018. 

Interest Expense 

Interest expense decreased $1.7 million for the fiscal year ended August 31, 2019 compared to the prior fiscal year primarily due 
to a decreased outstanding balance on our revolving credit facility and lower interest rates related to draws on this credit facility 
that are denominated in Euros and Pound Sterling at our U.K. subsidiary. 

Other Income (Expense), Net 

Other income (expense), net increased by $0.4 million for the fiscal year ended August 31, 2019 compared to the prior fiscal 
year primarily due to an increase of $0.5 million in net foreign currency exchange gains from period to period. A significant 
portion of the foreign currency exchange gains that were recorded for the fiscal year 2019 were related to the large repatriations 
from our U.K. subsidiary which were transacted during fiscal year 2019.  

Provision for Income Taxes  

The provision for income taxes was 30.8% of income before income taxes for the fiscal year ended August 31, 2019 compared 
to 13.3% for the prior fiscal year. The increase in the effective income tax rate from period to period was primarily due to the 
uncertain tax position in the amount of $8.7 million related to the toll tax that was recorded in the fourth quarter of fiscal year 
2019. In addition, the remeasurement of deferred income taxes related to the Tax Act, which was recorded as a provisional benefit 
and discrete item in fiscal year 2018, resulted in a favorable impact of $6.8 million to the Company’s fiscal year 2018 effective 
income tax rate. These one-time impacts resulted in a significantly higher fiscal year 2019 effective income tax rate compared to 
the prior fiscal year. In addition, the effective income tax rate for both fiscal years 2019 and 2018 were favorably impacted by 
the Tax Act’s lower statutory tax rate. As the Company’s fiscal year ends on August 31st, the Tax Act resulted in a blended 
federal statutory tax rate of 25.7% for fiscal year 2018. For fiscal year 2019, however, the Tax Act was in effect for the Company’s 
full year and resulted in a federal statutory tax rate for the year of 21%. The tax rate was also favorably impacted in fiscal year 
2019 by the net benefit received from the application of the GILTI and FDII calculations which were partially offset by the loss 
of the Domestic Production Activities Deduction. For additional information on the Tax Act, see Part IV—Item 15, “Exhibits, 
Financial Statement Schedules” Note 13 — Income Taxes, included in this report 

Net Income 

Net  income  was  $55.9  million,  or  $4.02  per  common  share  on  a  fully  diluted  basis,  for  fiscal  year  2019  compared  to  $65.2 
million, or $4.64 per common share on a fully diluted basis, for the prior fiscal year. Changes in foreign currency exchange rates 
year over year had an unfavorable impact of $1.6 million on net income for fiscal year 2019. Thus, on a constant currency basis, 
net income for fiscal year 2019 would have been $57.5 million. 

25 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Results of Operations 

Fiscal Year Ended August 31, 2018 Compared to Fiscal Year Ended August 31, 2017 

For discussion related to changes in financial condition and the results of operations for fiscal year 2018 compared to fiscal year 
2017, refer to Part II - Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations included 
in the Company’s Annual Report on Form 10-K for the fiscal year ended August 31, 2018, which was filed with the SEC on 
October 22, 2018. 

Performance Measures and Non-GAAP Reconciliations 

In managing our business operations and assessing our financial performance, we supplement the information provided by our 
financial  statements  with  certain  non-GAAP  performance  measures. These performance  measures are part  of  our  current 
55/30/25  business  model,  which  includes  gross  margin,  cost  of  doing  business,  and earnings  before  interest,  income  taxes, 
depreciation and amortization (“EBITDA”), the latter two of which are non-GAAP performance measures. Cost of doing business 
is  defined  as  total  operating  expenses  less  amortization  of  definite-lived  intangible  assets,  impairment  charges  related  to 
intangible assets and depreciation in operating departments, and EBITDA is defined as net income (loss) before interest, income 
taxes, depreciation and amortization. We target our gross margin to be above 55% of net sales, our cost of doing business to be 
at 30% of net sales, and our EBITDA to be above 25% of net sales. Results for these performance measures may vary from 
period to period depending on various factors, including economic conditions and our level of investment in activities for the 
future such as those related to quality assurance, regulatory compliance, and intellectual property protection in order to safeguard 
our  WD-40  brand. The  targets  for  these  performance  measures  are  long-term  in  nature,  particularly  those  for  cost  of  doing 
business and EBITDA, and we expect to make progress towards achieving them over time as our revenues increase. 

The following table summarizes the results of these performance measures:  

Gross margin - GAAP 

Cost of doing business as a percentage of net sales - non-GAAP 
EBITDA as a percentage of net sales - non-GAAP (1)  

Fiscal Year Ended August 31, 

2019 

2018 

2017 

55%  

34%  

21%  

55%  

34%  

21%  

56% 

35% 

22% 

(1)  Percentages  may  not  aggregate  to  EBITDA  percentage  due  to  rounding  and  because  amounts  recorded  in  other  income  (expense),  net  on  the 

Company’s consolidated statement of operations are not included as an adjustment to earnings in the EBITDA calculation. 

We use the performance measures above to establish financial goals and to gain an understanding of the comparative performance 
of the Company from period to period. We believe that these measures provide our shareholders with additional insights into the 
Company’s results of operations and how we run our business. The non-GAAP financial measures are supplemental in nature 
and should not be considered in isolation or as alternatives to net income, income from operations or other financial information 
prepared  in  accordance  with  GAAP  as  indicators  of  the  Company’s  performance  or  operations. The  use  of  any  non-GAAP 
measure may produce results that vary from the GAAP measure and may not be comparable to a similarly defined non-GAAP 
measure used by other companies. Reconciliations of these non-GAAP financial measures to our financial statements as prepared 
in accordance with GAAP are as follows: 

Cost of Doing Business (in thousands, except percentages): 

Total operating expenses - GAAP 

Amortization of definite-lived intangible assets 
Depreciation (in operating departments) 

Cost of doing business 
Net sales 
Cost of doing business as a percentage of net sales - non-GAAP 

$ 

$ 
$ 

26 

2019 
 149,958  
 (2,706)  
 (3,829)  
 143,423  
 423,350  
34%  

$ 

Fiscal Year Ended August 31, 
2018 
 146,659  
 (2,951)  
 (3,725)  
 139,983  
 408,518  
34%  

$ 
$ 

$ 

$ 
$ 

2017 
 137,976 
 (2,879) 
 (2,789) 
 132,308 
 380,506 
35% 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EBITDA (in thousands, except percentages): 

Net income - GAAP 

Provision for income taxes 
Interest income 
Interest expense 
Amortization of definite-lived 

intangible assets 

Depreciation 

EBITDA 
Net sales 
EBITDA as a percentage of net sales - non-GAAP 

Liquidity and Capital Resources 

Overview 

2019 

Fiscal Year Ended August 31, 
2018 

2017 

$ 

$ 
$ 

 55,908  
 24,862  
 (155)  
 2,541  

 2,706  
 4,886  
 90,748  
 423,350  
21%  

$ 

$ 
$ 

 65,215  
 9,963  
 (454)  
 4,219  

 2,951  
 4,849  
 86,743  
 408,518  
21%  

$ 

$ 
$ 

 52,930 
 21,692 
 (508) 
 2,582 

 2,879 
 3,890 
 83,465 
 380,506 
22% 

The Company’s financial condition and liquidity remain strong. Net cash provided by operations was $62.9 million for fiscal 
year  2019  compared  to  $64.8  million  for  fiscal  year  2018.  We  believe  we  continue  to  be  well  positioned  to  weather  any 
uncertainty in the capital markets and global economy due to our strong balance sheet and efficient business model, along with 
our growing and diversified global revenues. We continue to manage all aspects of our business including, but not limited to, 
monitoring  the  financial  health  of  our  customers,  suppliers  and  other  third-party  relationships,  implementing  gross  margin 
enhancement strategies and developing new opportunities for growth.  

Our principal sources of liquidity are our existing cash and cash equivalents, as well as cash generated from operations and cash 
currently  available  from  our  existing  $100.0  million  unsecured  Credit  Agreement  with  Bank  of  America,  which  expires  on 
January 22, 2024. We use proceeds of the revolving credit facility primarily for our general working capital needs. The Company 
also holds borrowings under a Note Purchase and Private Shelf Agreement. See Note 7 – Debt for additional information on 
these agreements. 

In the first quarter of fiscal year 2019, we repatriated a portion of our unremitted foreign earnings in the amount of $20.0 million 
from our U.K. subsidiary and used these funds to repay $20.0 million of short-term outstanding draws on our line of credit. 
During the second quarter of fiscal year 2019, the Company repatriated additional unremitted foreign earnings from its U.K. 
subsidiary  and  paid  its  entire  $44.0  million  U.S.  Dollar  balance  of  long-term  outstanding  draws  and  replaced  them  with  an 
equivalent amount of draws in Euros and Pound Sterling at our U.K. subsidiary. Euro and Pound Sterling denominated draws 
will fluctuate in U.S. Dollars from period to period due to changes in foreign currency exchange rates.  During fiscal year 2019, 
the Company borrowed an additional $20.0 million on the line of credit in U.S. Dollars which it intends to repay in less than 
twelve months. We regularly convert many of our draws on our line of credit to new draws with new maturity dates and interest 
rates. As of August 31, 2019, we had a $62.2 million balance of outstanding draws on the revolving credit facility, of which 
$42.2  million  was  classified  as  long-term  and  the  remaining  $20.0  million  was  classified  as  short-term.  In  addition,  net 
borrowings repaid under the autoborrow agreement in the United States were $2.4 million and we paid $0.8 million in principal 
payments on our Series A Notes during fiscal year 2019. There were no other letters of credit outstanding or restrictions on the 
amount available on this line of credit or the Series A Notes. Per the terms of both the Note Agreement and the Credit Agreement, 
our consolidated leverage ratio cannot be greater than three to one and our consolidated interest coverage ratio cannot be less 
than three to one. See Note 7 – Debt for additional information on these financial covenants. At August 31, 2019, we were in 
compliance with all debt covenants and believe it is unlikely we will fail to comply with any of these covenants over the next 
twelve months. We would need to have a significant decrease in sales and/or a significant increase in expenses in order for us to 
not comply with the debt covenants. 

We believe that our future cash from domestic and international operations, together with our access to funds available under our 
unsecured  revolving  credit  facility,  will  provide  adequate  resources  to  fund  both  short-term  and  long-term  operating 
requirements, capital expenditures, share repurchases, dividend payments, acquisitions and new business development activities 
in the United States. At August 31, 2019, we had a total of $27.2 million in cash and cash equivalents and short-term investments. 
We do not foresee any ongoing issues with repaying our borrowings and we closely monitor the use of this credit facility. 

27 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Cash Flows 

The following table summarizes our cash flows by category for the periods presented (in thousands): 

Net cash provided by operating activities 
Net cash provided by (used in) investing activities 
Net cash used in financing activities 
Effect of exchange rate changes on cash and cash equivalents 
Net increase (decrease) in cash and cash equivalents 

Operating Activities  

Fiscal Year Ended August 31, 

2019 
 62,851  
 (12,680)  
 (69,009)  
 (2,795)  
 (21,633)  

$ 

$ 

2018 
 64,822  
 71,207  
 (121,409)  
 (2,836)  
 11,784  

$ 

$ 

2017 
 55,572 
 (42,291) 
 (26,838) 
 (252) 
 (13,809) 

$ 

$ 

Net cash provided by operating activities decreased $1.9 million to $62.9 million for fiscal year 2019 from $64.8 million for 
fiscal year 2018. Cash flows from operating activities depend heavily on operating performance and changes in working capital. 
Our  primary  source  of  operating  cash  flows  for  fiscal  year  ended  August  31,  2019  was  net  income  of  $55.9  million, 
which decreased $9.3 million from period to period. However, differences in adjustments to reconcile net income to cash and 
changes in our working capital increased net cash provided by operating activities from period to period and nearly offset this 
decrease in net income. This was primarily attributable to account balances that were impacted by the Tax Act, particularly the 
increase in other long-term liabilities due to an $8.7 million uncertain tax position that was recorded in the fourth quarter of fiscal 
year  2019.  For  additional  information  on  this  uncertain  tax  position,  see  Part  IV  –  Item  15,  “Exhibits,  Financial  Statement 
Schedules” Note 13 – Income Taxes, included in this report. In addition, planned increases in inventory levels during fiscal year 
2019 and increases in the trade accounts receivable balances due primarily to increased sales also impacted changes in working 
capital. 

Investing Activities 

Net cash used in investing activities was $12.7 million for fiscal year 2019 compared to net cash provided by investing activities 
of $71.2 million for fiscal year 2018. This change  was significantly due to net maturities of short-term investments of $83.3 
million during fiscal year 2018, whereas net maturities of short-term investments during fiscal year 2019 were insignificant. The 
$83.3 million of net maturities for the fiscal year 2018 was entirely due to a short-term investment held by our U.K. subsidiary 
which matured in April 2018 and was not reinvested. Also contributing to the change in total net cash inflows and outflows was 
an increase of $0.9 million in capital expenditures from period to period.  

Financing Activities 

Net cash used in financing activities decreased $52.4 million to $69.0 million for fiscal year 2019 from $121.4 million for fiscal 
year 2018 primarily due to $87.2 million in net repayments of the Company’s revolving line of credit during fiscal year 2018, 
compared  to  only  $2.9  million  in  fiscal  year  2019.  Offsetting  this  decrease  in  total  cash  outflows  was  the  issuance  of  the 
Company’s Series  A Notes for $20.0 million in fiscal  year 2018. No such cash inflow  occurred during fiscal  year 2019 and 
principal payments made on these notes increased $0.4 million from period to period. Also offsetting the decrease in total cash 
outflows was an increase of $7.0 million in treasury stock purchases, an increase of $3.3 million in dividends paid, and a $1.0 
million increase in shares withheld to cover taxes upon conversions of equity awards from period to period. 

Effect of Exchange Rate Changes 

All  of  our  foreign  subsidiaries  currently  operate  in  currencies  other  than  the  U.S.  Dollar  and  a  significant  portion  of  our 
consolidated  cash  balance  is  denominated  in  these  foreign  functional  currencies,  particularly  at  our  U.K.  subsidiary  which 
operates in Pound Sterling. As a result, our cash and cash equivalents balances are subject to the effects of the fluctuations in 
these functional currencies against the U.S. Dollar at the end of each reporting period. The net effect of exchange rate changes 
on cash and cash equivalents, when expressed in U.S. Dollar terms, was a decrease in cash of $2.8 million for both fiscal years 
2019 and 2018 and $0.3 million for fiscal year 2017. These changes were primarily due to fluctuations in various foreign currency 
exchange rates from period to period, but the majority is related to the fluctuations in the Pound Sterling against the U.S. Dollar. 

28 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Cash Flows 

Fiscal Year Ended August 31, 2018 Compared to Fiscal Year Ended August 31, 2017 

For discussion related to changes in the consolidated statements of cash flows for fiscal year 2018 compared to fiscal year 2017, 
refer to Part II - Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations included in 
the Company’s Annual Report on Form 10-K for the fiscal year ended August 31, 2018, which was filed with the SEC on October 
22, 2018. 

Share Repurchase Plans 

The  information  required  by  this  item  is  incorporated  by  reference  to  Part  IV—Item  15,  “Exhibits,  Financial  Statement 
Schedules” Note 8 — Share Repurchase Plans, included in this report. 

Dividends 

The  Company  has  historically  paid  regular  quarterly  cash  dividends  on  its  common  stock.  In  December  2018,  the  Board  of 
Directors declared a 13% increase in the regular quarterly cash dividend, increasing it from $0.54 per share to $0.61 per share.  
On October 8, 2019, the Company’s Board of Directors declared a cash dividend of $0.61 per share payable on October 31, 2019 
to shareholders of record on October 18, 2019. Our ability to pay dividends could be affected by future business performance, 
liquidity, capital needs, alternative investment opportunities and loan covenants.  

Off-Balance Sheet Arrangements 

We have no off-balance sheet arrangements as defined by Item 303(a)(4)(ii) of Regulation S-K. 

Contractual Obligations  

The following table sets forth our best estimates as to the amounts and timing of minimum contractual payments for our most 
significant contractual obligations and commitments as of August 31, 2019 for the next five years and thereafter (in thousands). 
Future events could cause actual payments to differ significantly from these amounts. 

Leases (1) 
Short-term and long-term borrowings (2) 
Minimum purchase obligations (3) 

Total 

Total 

1 year 

2-3 years 

4-5 years 

Thereafter 

$ 

 6,540  

$ 

 1,988  

$ 

 2,297  

$ 

 1,323  

$ 

 932 

 81,426  

 801  
 88,767  

$ 

 21,205  

 724  
 23,917  

$ 

 1,600  

 77  
 3,974  

 1,600  

 -  
 2,923  

 57,021 

 - 
 57,953 

$ 

$ 

$ 

(1)  We were committed under non-cancellable capital and operating leases at August 31, 2019. Our capital leases were not 

significant as of August 31, 2019.  

(2) 

Includes anticipated cash payments for short and long-term borrowings not inclusive of estimated interest payments, 
which are not expected to be material on an annual basis. For additional details on these borrowings, including ability 
and intent assessment on the Company’s credit facility agreement with Bank of America, refer to the information set 
forth in Part IV—Item 15, “Exhibits, Financial Statement Schedules” Note 7 – Debt. Based on our most recent cash 
projections and anticipated business activities, we do not expect to borrow material additional amounts on this credit 
facility during fiscal year 2020. 

(3)  We  have  ongoing  relationships  with  various  third-party  suppliers  (contract  manufacturers)  that  manufacture  our 
products  and  third-party  distribution  centers  who  warehouse  and  ship  our  products  to  customers.  The  contract 
manufacturers maintain title and control of certain raw materials and components, materials utilized in finished products, 
and of the finished products themselves until shipment to our customers or third-party distribution centers in accordance 
with agreed upon shipment terms. The table above includes definitive minimum purchase obligations included in the 
master agreements with certain of our contract manufacturers and distribution centers. In addition, in the ordinary course 
of business, we communicate supply needs to our contract manufacturers based on orders and short-term projections, 
ranging from two to six months. We are committed to purchase the products produced by the contract manufacturers 
based on the projections provided and these commitments are not included in the table above. Upon the termination of 

29 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
contracts with contract manufacturers, we obtain certain inventory control rights and are obligated to work with the 
contract manufacturer to sell through all product held by or manufactured by the contract manufacturer on our behalf 
during the termination notification period. If any inventory remains at the contract manufacturer at the termination date, 
we are obligated to purchase such inventory which may include raw materials, components and finished goods. The 
amounts for inventory purchased under termination commitments have been immaterial and these commitments are not 
included in the table above. 

At  August  31,  2019,  the  liability  recorded  for  uncertain  tax  positions,  excluding  associated  interest  and  penalties,  was 
approximately $9.4 million. For additional details on our uncertain tax positions, refer to the information set forth in Part IV—
Item  15,  “Exhibits,  Financial  Statement  Schedules”  Note  13  –  Income  Taxes.  We  have  estimated  that  up  to  $0.3  million  of 
unrecognized  tax  benefits  related  to  income  tax  positions  may  be  affected  by  the  resolution  of  tax  examinations  or  expiring 
statutes of limitation within the next twelve months.  

Critical Accounting Policies 

Our results of operations and financial condition, as reflected in our consolidated financial statements, have been prepared in 
accordance with accounting principles generally accepted in the United States of America. Preparation of financial statements 
requires us to make estimates and assumptions affecting the reported amounts of assets, liabilities, revenues and expenses and 
the  disclosures  of  contingent  assets  and  liabilities.  We  use  historical  experience  and  other  relevant  factors  when  developing 
estimates and assumptions and these estimates and assumptions are continually evaluated. Note 2 to our consolidated financial 
statements  included  in  Item  15  of  this  report  includes  a  discussion  of  the  Company’s  significant  accounting  policies.  The 
accounting policies discussed below are the ones we consider to be most critical to an understanding of our consolidated financial 
statements because their application places the most significant demands on our judgment. Our financial results may have varied 
from those reported had different assumptions been used or other conditions prevailed. 

Revenue Recognition  

Sales are recognized as revenue at a point in time upon transferring control of the product to the customer. This typically occurs 
when products are shipped or delivered, depending on when risks of loss and title have passed to the customer per the terms of 
the contract. For certain of our sales we must make judgments and certain assumptions in order to determine when delivery has 
occurred. Through an analysis of end-of-period shipments for these particular sales, we determine an average time of transit of 
product to our customers, and this is used to estimate the time of delivery and whether revenue should be recognized during the 
current reporting period for such shipments. Differences in judgments or estimates related to the lengthening or shortening of the 
estimated delivery time used could result in material differences in the timing of revenue recognition.  

Sales are recorded net of allowances for damaged goods and other sales returns, sales incentives, trade promotions and cash 
discounts. We apply a five-step approach in determining the amount and timing of revenue to be recognized which includes the 
following:  (1)  identifying  the  contract  with  a  customer,  (2)  identifying  the  performance  obligations  in  the  contract,  (3) 
determining  the  transaction  price,  (4)  allocating  the  transaction  price  to  the  performance  obligations  in  the  contract  and  (5) 
recognizing revenue when the performance obligation is satisfied 

In determining the transaction price, management evaluates whether the price is subject to refund or adjustment related to variable 
consideration to determine the net consideration to which we expect to be entitled. We record estimates of variable consideration, 
which primarily includes rebates (cooperative marketing programs and volume-based discounts), coupon offers, cash discount 
allowances, and sales returns, as a reduction of sales in the consolidated statements of operations. These estimates are based on 
the most likely outcome method considering all reasonably available information, including current and past trade promotion 
spending  patterns,  status  of  trade  promotion  activities  and  the  interpretation  of  historical  spending  trends  by  customer  and 
category,  customer  agreements  and/or  currently  known  factors  that  arise  in  the  normal  course  of  business.  We  review  our 
assumptions  and  adjust  these  estimates  accordingly  on  a  quarterly  basis.  Our  consolidated  financial  statements  could  be 
materially  impacted  if  the  actual  promotion  rates  are  different  from  the  estimated  rates.  If  our  accrual  estimates  for  sales 
incentives at August 31, 2019 were to differ by 10%, the impact on net sales would be approximately $0.9 million. 

30 

 
 
 
 
 
 
 
 
 
 
 
Accounting for Income Taxes 

Current income tax expense is the amount of income taxes expected to be payable for the current year. A deferred income tax 
liability or asset is established for the expected future tax consequences resulting from the differences in financial reporting and 
tax bases of assets and liabilities. A valuation allowance is provided if it is more likely than not that some or all of the deferred 
tax assets will not be realized. In addition to valuation allowances, we provide for uncertain tax positions when such tax positions 
do  not  meet  the  recognition  thresholds  or  measurement  standards  prescribed  by  the  authoritative  guidance  on  income  taxes. 
Amounts  for uncertain tax positions are adjusted in periods  when  new  information becomes available or  when positions are 
effectively settled. We recognize accrued interest and penalties related to uncertain tax positions as a component of income tax 
expense.  

As a result of the “Tax Cuts and Jobs Act” (the “Tax Act”), which became effective beginning January 1, 2018, the U.S. has 
transitioned from a worldwide tax system to a modified territorial tax system, under which corporations are primarily taxed on 
income earned within the country’s borders, rather than on a worldwide basis. We are still required to make assertions on whether 
our foreign subsidiaries will invest their undistributed earnings indefinitely and these assertions are based on the capital needs of 
the foreign subsidiaries. Due to the passage of the Tax Act, we reevaluated our indefinite reinvestment assertion for our foreign 
subsidiaries in May 2018 and changed our assertion for certain of our foreign subsidiaries. As a result, we no longer consider 
unremitted  earnings  of  any  of  our  foreign  subsidiaries  to  be  indefinitely  reinvested.  The  costs  associated  with  repatriating 
unremitted foreign earnings, including U.S. state income taxes and foreign withholding taxes, are immaterial to the Company’s 
consolidated  financial  statements.  For  additional  information  on  the  Tax  Act,  see  Part  IV—Item  15,  “Exhibits,  Financial 
Statement Schedules” Note 13 — Income Taxes, included in this report.  

Valuation of Goodwill 

The carrying value of goodwill is reviewed for possible impairment in accordance with the authoritative guidance on goodwill, 
intangibles and other. We assess for possible impairments  to goodwill at least annually  during our second fiscal quarter and 
otherwise when events or changes in circumstances indicate that an impairment condition may exist.  

During  the  second  quarter  of  fiscal  year  2019,  we  performed  our  annual  goodwill  impairment  test.  The  annual  goodwill 
impairment test was performed at the reporting unit level as required by the authoritative guidance. During the fiscal year 2019 
annual goodwill impairment test, we performed a qualitative assessment of each reporting unit to determine whether it was more 
likely than not that the fair value of a reporting unit was less than its carrying amount. In performing this qualitative assessment, 
we assessed relevant events and circumstances that may impact the fair value and the carrying amount of each of our reporting 
units. Factors that were considered included, but were not limited to, the following: (1) macroeconomic conditions; (2) industry 
and market conditions; (3) historical financial performance and expected financial performance, including the continued impacts 
of the Tax Act; (4) other entity specific events, such as changes in management or key personnel; and (5) events affecting our 
reporting  units,  such  as  a  change  in  the  composition  of  net  assets  or  any  expected  dispositions.  Based  on  the  results  of  this 
qualitative assessment, we determined that it is more likely than not that the carrying value of each of our reporting units is less 
than its fair value as of the goodwill impairment testing date and, thus, the quantitative analysis was not required. As a result, we 
concluded that no impairment of our goodwill existed as of February 28, 2019. We also did not identify or record any impairment 
losses related to our goodwill during our annual impairment tests performed in fiscal years 2018 or 2017. 

While we believe that the estimates and assumptions used in our goodwill impairment test and analyses are reasonable, actual 
events and results could differ substantially from those included in the calculation. In the event that business conditions change 
in the future, we may be required to reassess and update our forecasts and estimates used in subsequent goodwill impairment 
analyses. If the results of these future analyses are lower than current estimates, an impairment charge to our goodwill balances 
may result at that time. 

In addition, there were no indicators of impairment identified as a result of our review of events and circumstances related to our 
goodwill subsequent to February 28, 2019. 

31 

 
 
 
 
 
 
 
 
 
 
Impairment of Definite-Lived Intangible Assets 

We assess for potential impairments to our long-lived assets  when there is evidence that events or changes in circumstances 
indicate that the carrying amount of an asset may not be recoverable and/or its estimated remaining useful life may no longer be 
appropriate. Any required impairment loss would be measured as the amount by which the asset’s carrying amount exceeds its 
fair  value,  which  is  the  amount  at  which  the  asset  could  be  bought  or  sold  in  a  current  transaction  between  willing  market 
participants and would be recorded as a reduction in the carrying amount of the related asset and a charge to results of operations. 
An  impairment  loss  would  be  recognized  when  the  sum  of  the  expected  future  undiscounted  net  cash  flows  is  less  than  the 
carrying amount of the asset.  

There were no indicators of potential impairment identified as a result of the Company’s review of events and circumstances 
related to its existing definite-lived intangible assets for the periods ended August 31, 2019, 2018 or 2017. 

Recently Issued Accounting Standards 

Information  on  Recently  Issued  Accounting  Standards  that  could  potentially  impact  the  Company’s  consolidated  financial 
statements and related disclosures is incorporated by reference to Part IV—Item 15, “Exhibits, Financial Statement Schedules” 
Note 2 — Basis of Presentation and Summary of Significant Accounting Policies, included in this report. 

Item 7A.  Quantitative and Qualitative Disclosures About Market Risk 

Foreign Currency Risk 

The Company is exposed to a variety of risks, including foreign currency exchange rate fluctuations. In the normal course of 
business, the Company employs established policies and procedures to manage its exposure to fluctuations in foreign currency 
values. 

All  of  the  Company’s  international  subsidiaries  operate  in  functional  currencies  other  than  the  U.S.  Dollar.  As  a  result,  the 
Company is exposed to foreign currency related risk when the financial statements of its international subsidiaries are translated 
for consolidation purposes from functional currencies to U.S. Dollars. This foreign currency risk can affect sales, expenses and 
profits as well as assets and liabilities that are denominated in currencies other than the U.S. Dollar. The Company does not enter 
into any hedging activities to mitigate this foreign currency translation risk. 

The Company’s U.K. subsidiary,  whose functional currency is Pound Sterling, utilizes foreign currency forward contracts to 
limit its exposure to net asset balances held in non-functional currencies, specifically the Euro. The Company regularly monitors 
its foreign exchange exposures to ensure the overall effectiveness of its foreign currency hedge positions. While the Company 
engages in foreign currency hedging activity to reduce its risk, for accounting purposes, none of its foreign currency forward 
contracts are designated as hedges.  

Commodity Price Risk 

Petroleum-based specialty chemicals and aerosol cans constitute a significant portion of the cost of  many of the Company’s 
maintenance products. Volatility in the price of oil directly impacts the cost of petroleum-based specialty chemicals which are 
indexed to the price of crude oil. If there are significant increases in the costs of crude oil, the Company’s gross margins and 
operating results will be negatively impacted. The Company does not currently have a strategy or policy to enter into transactions 
to hedge crude oil price volatility, but the Company regularly reviews this policy based on market conditions and other factors.  

Interest Rate Risk 

As of August 31, 2019, the Company had a $62.6 million outstanding balance on its existing $100.0 million revolving credit 
facility agreement with Bank of America. This $100.0 million revolving credit facility is subject to interest rate fluctuations. 
Under the terms of the credit facility agreement, the Company may borrow loans in U.S. dollars or in foreign currencies from 
time to time until January 22, 2024. All loans denominated in U.S. Dollars will accrue interest at the bank’s Prime rate or at 
LIBOR plus a margin of 0.90 percent (together with any applicable mandatory liquid asset costs imposed by non-U.S. banking 
regulatory  authorities).  All  loans  denominated  in  foreign  currencies  will  accrue  interest  at  LIBOR  plus  0.90  percent.  Any 
significant increase in the bank’s Prime rate and/or LIBOR rate could have a material effect on interest expense incurred on any 
borrowings outstanding under the credit facility.  

32 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 8.  Financial Statements and Supplementary Data 

The Company’s consolidated financial statements at August 31, 2019 and 2018 and for each of the three fiscal years in the period 
ended August 31, 2019, and the Report of Independent Registered Public Accounting Firm, are included in Item 15 of this report. 

Quarterly Financial Data (Unaudited) 

The following table sets forth certain unaudited quarterly consolidated financial data (in thousands, except per share data): 

Net sales 
Gross profit 

Net Income (1) 
Diluted earnings per common share (1) 

Net sales 
Gross profit 

Net Income (2) 
Diluted earnings per common share (2) 

$ 

$ 

$ 
$ 

$ 

$ 

1st 
$   101,282  
 55,831  
$ 

 13,279  

 0.95  

Fiscal Year Ended August 31, 2019 

2nd 
$   101,335  
 56,158  
$ 

$ 

$ 

 15,906  

 1.14  

3rd 
$   113,989  
 62,083  
$ 

$ 

$ 

 18,139  

 1.30  

4th 

 106,744  
 58,268  

 8,584  

 0.63  

$ 
$ 

$ 

$ 

Total 
$   423,350 
$   232,340 

$ 

$ 

 55,908 

 4.02 

Fiscal Year Ended August 31, 2018 

1st 
 97,597  
 54,197  

 12,630  

 0.90  

2nd 
$   101,256  
 55,758  
$ 

$ 

$ 

 14,818  

 1.05  

3rd 
$   107,025  
 58,658  
$ 

$ 

$ 

 16,130  

 1.15  

4th 

 102,640  
 56,650  

 21,637  

 1.54  

$ 
$ 

$ 

$ 

Total 
$   408,518 
$   225,263 

$ 

$ 

 65,215 

 4.64 

(1)  Net income and diluted earnings per common share were unfavorably impacted due to a $8.7 million uncertain tax position, inclusive of accrued 
interest of approximately $0.4 million, recorded in the fourth quarter of fiscal year 2019 related to the U.S. Tax Cuts and Jobs Act (the “Tax Act”). 
For additional information, see Part IV – Item 15, “Exhibits, Financial Statement Schedules” Note 13 – Income Taxes, included in this report. 

(2)  Net income and diluted earnings per common share were favorably impacted due to a $7.1 million provisional tax benefit recorded during the fourth 
quarter of fiscal year 2018 associated with the toll tax, net of foreign tax credits, under the Tax Act. For additional information on the provisional 
amounts associated with the Tax Act recorded in the prior fiscal year, see Part IV – Item 15, “Exhibits, Financial Statement Schedules” Note 12 – 
Income Taxes, included in the Company’s Annual Report on Form 10-K for the fiscal year ended August 31, 2018, which was filed with the SEC on 
October 22, 2018. 

Item 9.  Changes in and Disagreements With Accountants on Accounting and Financial Disclosure 

None. 

Item 9A.  Controls and Procedures 

Evaluation of Disclosure Controls and Procedures 

The term “disclosure controls and procedures” is defined in Rules 13a-15(e) and 15d-15(e) promulgated under the Securities 
Exchange Act of 1934, as amended (“Exchange Act”). The term disclosure controls and procedures means controls and other 
procedures of a Company that are designed to ensure the information required to be disclosed by the Company in the reports that 
it files or submits under the Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s 
rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that 
information required to be disclosed by a Company in the reports that it files or submits under the Exchange Act is accumulated 
and communicated to the Company’s management, including its principal executive and principal financial officers, or persons 
performing  similar  functions,  as  appropriate  to  allow  timely  decisions  regarding  required  disclosures.  The  Company’s  Chief 
Executive  Officer  and  Chief  Financial  Officer  have  evaluated  the  effectiveness  of  the  Company’s  disclosure  controls  and 
procedures as of August 31, 2019, the end of the period covered by this report (the Evaluation Date), and they have concluded 
that, as of the Evaluation Date, such controls and procedures were effective at ensuring that required information will be disclosed 
on a timely basis in the Company’s reports filed under the Exchange Act. Although management believes the Company’s existing 
disclosure controls and procedures are adequate to enable the Company to comply with its disclosure obligations, management 
continues to review and update such controls and procedures. The Company has a disclosure committee, which consists of certain 
members of the Company’s senior management. 

33 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Management’s Report on Internal Control over Financial Reporting 

Management is responsible for establishing and maintaining adequate internal control over financial reporting, as such term is 
defined in Exchange Act Rule 13a-15(f). Under the supervision and with the participation of our Chief Executive Officer and 
Chief Financial Officer, management conducted an evaluation of the effectiveness of its internal control over financial reporting 
based upon the framework in Internal Control — Integrated Framework issued by the Committee of Sponsoring Organizations 
of the Treadway Commission in 2013. Based on that evaluation, management concluded that its internal control over financial 
reporting is effective as of August 31, 2019. 

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect  misstatements.  Also, 
projections  of  any  evaluation  of  effectiveness  to  future  periods  are  subject  to  the  risk  that  controls  may  become  inadequate 
because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. 

PricewaterhouseCoopers  LLP,  independent  registered  public  accounting  firm,  who  audited  and  reported  on  the  consolidated 
financial statements of WD-40 Company included in Item 15 of this report, has audited the effectiveness of WD-40 Company’s 
internal control over financial reporting as of August 31, 2019, as stated in their report included in Item 15 of this report. 

Changes in Internal Control over Financial Reporting 

There were no changes to the Company’s internal control over financial reporting that  occurred during the Company’s  most 
recent  fiscal  quarter  ended  August  31,  2019,  that  materially  affected,  or  would  be  reasonably  likely  to  materially  affect,  the 
Company’s internal control over financial reporting. Enhancements were made to the Company’s internal controls over financial 
reporting, effective beginning on September 1, 2018, due to the implementation of the new revenue guidance under ASC 606. 
Although the  new revenue standard did not have a  material impact on the Company’s  consolidated financial statements, the 
Company did implement changes to its processes related to revenue recognition and the control activities within them. 

Item 9B.  Other Information 

None. 

Item 10.  Directors, Executive Officers and Corporate Governance  

PART III 

Certain  information  required  by  this  item  is  set  forth  under  the  headings  “Security  Ownership  of  Directors  and  Executive 
Officers,” “Nominees for Election as Directors,” “Corporate Governance – Committee Nomination Policies and Procedures,”  
“Audit Committee – Related Party Transactions Review and Oversight” and “Section 16(a) Beneficial Ownership Reporting 
Compliance” in the Company’s Proxy Statement to be filed with the Securities and Exchange Commission in connection with 
the 2019 Annual Meeting of Stockholders on December 10, 2019 (“Proxy Statement”), which information is incorporated by 
reference herein. Additional information concerning executive officers of the Registrant required by this item is included in this 
report following Item 4 of Part I under the heading, "Executive Officers of the Registrant." 

The Registrant has a code of ethics (as defined in Item 406 of Regulation S-K under the Exchange Act) applicable to its principal 
executive officer, principal financial officer, principal accounting officer or controller and persons performing similar functions. 
The code of ethics is represented by the Registrant’s Code of Conduct applicable to all employees and directors. A copy of the 
Code of Conduct may be found on the Registrant’s internet website on the Corporate Governance link from the Investors page 
at www.wd40company.com. 

Item 11.  Executive Compensation  

Information required by this item is incorporated by reference to the Proxy Statement under the headings “Board of Directors 
Compensation,” “Compensation Committee - Compensation Committee Interlocks and Insider Participation,” “Compensation 
Discussion and Analysis,” “Compensation Committee Report,” “Executive Compensation,” “Supplemental Death Benefit Plans 
and Supplemental Insurance Benefits,” “Change of Control Severance Agreements” and “CEO Pay Ratio.” 

34 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 12.  Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters  

Certain information required by this item is  incorporated by reference to the Proxy Statement  under the  headings  “Principal 
Security Holders” and “Security Ownership of Directors and Executive Officers.” 

Equity Compensation Plan Information  

The following table provides information regarding shares of the Company’s common stock authorized for issuance under equity 
compensation plans as of August 31, 2019: 

Number of securities to 
be issued upon exercise 
of outstanding options, 
warrants and rights 
(a) 

  Weighted-average exercise 
price of outstanding options 
warrants and rights 
(b) 

Number of securities 
remaining available for 
future issuance under 
equity compensation plans 
(excluding securities 
reflected in column (a)) 
(c) 

 159,974  (1)  $ 

n/a  
 159,974  (1)  $ 

 -   

n/a  
 -   

 720,373 

n/a 

 720,373 

Plan category 
Equity compensation plans 

 approved by security holders 

Equity compensation plans not 
 approved by security holders 

(1)    Includes 96,920 securities to be issued pursuant to outstanding restricted stock units; 39,524 securities to be issued pursuant to outstanding market 
share units (“MSUs”) based on 100% of the target number of MSU shares to be issued upon achievement of the applicable performance measure 
specified for such MSUs; and 23,530 securities to be issued pursuant to outstanding deferred performance units (“DPUs”) based on 100% of the 
maximum number of DPU shares to be issued upon achievement of the applicable performance measure specified for such DPUs. 

Item 13.  Certain Relationships and Related Transactions, and Director Independence 

Information  required  by  this  item  is  incorporated  by  reference  to  the  Proxy  Statement  under  the  headings  “Director 
Independence” and “Audit Committee - Related Party Transactions Review and Oversight.” 

Item 14.  Principal Accountant Fees and Services 

Information  required  by  this  item  is  incorporated  by  reference  to  the  Proxy  Statement  under  the  heading  “Ratification  of 
Appointment of Independent Registered Public Accounting Firm.” 

35 

 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
   
 
   
 
   
 
 
  
 
  
 
  
 
 
 
 
 
 
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
PART IV

Item 15.  Exhibits, Financial Statement Schedules

(a) Documents filed as part of this report

(1) Report of Independent Registered Public Accounting Firm

Consolidated Balance Sheets
Consolidated Statements of Operations
Consolidated Statements of Comprehensive Income
Consolidated Statements of Shareholders’ Equity
Consolidated Statements of Cash Flows
Notes to Consolidated Financial Statements

Page

F-1
F-4
F-5
F-6
F-7
F-8
F-9

(2) Financial statement schedules are omitted because they are not applicable or the required information is shown in the consolidated financial 

statements or notes thereto.

(3) Exhibits

Exhibit 
No.

Description 

Articles of Incorporation and Bylaws.

3(a)

3(b)

10(a)

10(b)

10(c)

10(d)

10(e)

10(f)

10(g)

10(h)

10(i)

10(j)

10(k)

10(l)

Certificate of Incorporation, incorporated by reference from the Registrant’s Form 10-K filed October 22, 2018, Exhibit 3(a) 
thereto.

Amended and Restated Bylaws of WD-40 Company, incorporated by reference from the Registrant’s Form 8-K filed August 
16, 2018, Exhibit 3.1 thereto.

Material Contracts.

Executive Compensation Plans and Arrangements (Exhibits 10(a) through 10(q) are management contracts and compensatory 
plans or arrangements required to be filed as exhibits pursuant to Item 15(b)).

WD-40 Company 2016 Stock Incentive Plan, incorporated by reference from the Registrant’s Proxy Statement filed November 
3, 2016, Appendix A thereto.

WD-40 Directors’ Compensation Policy and Election Plan dated October 7, 2019.

Form of Indemnity Agreement between the Registrant and its executive officers and directors, incorporated by reference from 
the Registrant’s Form 10-K filed October 22, 2013, Exhibit 10(d) thereto.

Form of Restricted Stock Unit Agreement for grants of Restricted Stock Units to Executive Officers in fiscal years 2017, 2018
and 2019, incorporated by reference from the Registrant’s Form 10-K filed October 23, 2017, Exhibit 10(g) thereto.

Form of Market Share Unit Award Agreement for grants of Market Share Units to Executive Officers in fiscal years 2017,
2018 and 2019, incorporated by reference from the Registrant’s Form 10-K filed October 23, 2017, Exhibit 10(i) thereto.

Form  of  Deferred  Performance  Unit  Award  Agreement  for  grants  of  Deferred  Performance  Units  to  Executive  Officers, 
incorporated by reference from Registrant’s Form 10-K filed October 22, 2018, Exhibit 10(j) thereto.

WD-40  Company  2017  Performance  Incentive  Compensation  Plan,  incorporated  by  reference  from  the  Registrant’s  Proxy 
Statement filed November 2, 2017, Appendix A thereto.

Form  of  WD-40  Company  Supplemental  Death  Benefit  Plan  applicable  to  certain  executive  officers  of  the  Registrant, 
incorporated by reference from the Registrant’s Form 10-K filed October 24, 2016, Exhibit 10(i) thereto.

Change of Control Severance Agreement between WD-40 Company and Jay W. Rembolt dated October 16, 2008, incorporated 
by reference from the Registrant’s Form 10-K filed October 21, 2014, Exhibit 10(h) thereto.

Change  of  Control  Severance  Agreement  between  WD-40  Company  and  Richard  T.  Clampitt  dated  October  15,  2014, 
incorporated by reference from the Registrant’s Form 10-K filed October 21, 2014, Exhibit 10(i) thereto.

Change  of  Control  Severance  Agreement  between  WD-40  Company  and  Stanley  A.  Sewitch  dated  October  15,  2014, 
incorporated by reference from the Registrant’s Form 10-K filed October 21, 2014, Exhibit 10(j) thereto.

Change of Control Severance Agreement between WD-40 Company and Garry O. Ridge dated February 14, 2006, incorporated 
by reference from the Registrant’s Form 10-K filed October 23, 2017, Exhibit 10(p) thereto.

10(m)

Change  of  Control  Severance  Agreement  between  WD-40  Company  and  Michael  L.  Freeman  dated  February  14,  2006, 
incorporated by reference from the Registrant’s Form 10-K filed October 23, 2017, Exhibit 10(q) thereto.

36

 
 
10(n) 

10(o) 

Contract for Services between WD-40 Company and Michael L. Freeman dated February 1, 2019, incorporated by reference
from the Registrant’s Form 10-Q filed July 9, 2019, Exhibit 10(b) thereto.  

Change of Control Severance Agreement between WD-40 Company and Geoffrey J. Holdsworth dated February 14, 2006,
incorporated by reference from the Registrant’s Form 10-K filed October 23, 2017, Exhibit 10(r) thereto. 

10(p) 

   Change  of  Control  Severance  Agreement  between  WD-40  Company  and  William  B.  Noble  dated  February  14,  2006,

incorporated by reference from the Registrant’s Form 10-K filed October 23, 2017, Exhibit 10(s) thereto. 

10(q) 

10(r) 

10(s) 

10(t) 

10(u) 

10(v) 

10(w) 

10(x) 

10(y) 

10(z) 

10(aa) 

21 

23 

Change of Control Severance Agreement between WD-40 Company and Steven Brass dated June 22, 2016, incorporated by
reference from the Registrant’s Form 10-Q filed January 9, 2017, Exhibit 10(c) thereto. 

Credit Agreement dated June 17, 2011 among WD-40 Company and Bank of America, N.A., incorporated by reference from 
the Registrant’s Form 10-K filed October 23, 2017, Exhibit 10(u) thereto. 

First  Amendment  to  Credit  Agreement  dated  January  7,  2013  among  WD-40  Company  and  Bank  of  America,  N.A.,
incorporated by reference from the Registrant’s Form 10-Q filed January 9, 2013, Exhibit 10(b) thereto. 

Second  Amendment  to  Credit  Agreement  dated  May  13,  2015  among  WD-40  Company  and  Bank  of  America,  N.A.,
incorporated by reference from the Registrant’s Form 8-K/A filed May 18, 2015, Exhibit 10(a) thereto. 

Third  Amendment  to  Credit  Agreement  dated  November  16,  2015  among  WD-40  Company  and  Bank  of  America,  N.A.,
incorporated by reference from the Registrant’s Form 8-K filed November 19, 2015, Exhibit 10(a) thereto. 

Fourth  Amendment  to  Credit  Agreement  dated  September  1,  2016  among  WD-40  Company  and  Bank  of  America,  N.A.,
incorporated by reference from the Registrant’s Form 8-K filed September 2, 2016, Exhibit 10(a) thereto. 

Fifth Amendment to Credit Agreement dated November 15, 2017 by and between WD-40 Company and Bank of America,
N.A., incorporated by reference from the Registrant’s Form 8-K filed November 17, 2018, Exhibit 10(b) thereto. 

Sixth Amendment to Credit Agreement dated February 23, 2018 by and between WD-40 Company and Bank of America,
N.A., incorporated by reference from the Registrant’s Form 8-K filed February 27, 2018, Exhibit 10(c) thereto. 

Seventh  Amendment  to  Credit  Agreement  dated  January  22,  2019  among  WD-40  Company  and  Bank  of  America,  N.A.,
incorporated by reference from the Registrant’s Form 8-K filed January 25, 2019, Exhibit 10(a) thereto. 

Note Purchase and Private Shelf Agreement dated November 15, 2017 by and between WD-40 Company and Prudential and
the Note Purchasers, incorporated by reference from the Registrant’s Form 8-K filed November 17, 2017, Exhibit 10(a) thereto. 

First Amendment to Note Purchase Agreement dated February 23, 2018 by and between WD-40 Company and Prudential and
the Note Purchasers, incorporated by reference from the Registrant’s Form 8-K filed February 27, 2018, Exhibit 10(b) thereto. 

Subsidiaries of the Registrant.    

   Consent of Independent Registered Public Accounting Firm dated October 22, 2019. 

31(a) 

   Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. 

31(b) 

   Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. 

32(a) 

   Certification of Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. 

32(b) 

   Certification of Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. 

101. INS 

   XBRL Instance Document 

101. SCH     XBRL Taxonomy Extension Schema Document 

101. CAL     XBRL Taxonomy Extension Calculation Linkbase Document 

101. DEF 

   XBRL Taxonomy Extension Definition Linkbase Document 

101. LAB     XBRL Taxonomy Extension Labels Linkbase Document 

101. PRE 

   XBRL Taxonomy Extension Presentation Linkbase Document 

37 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
101 

104 

The  following  materials  from  WD-40  Company’s  Annual  report on  Form  10-K  for the  fiscal  year  ended  August 31, 2019
formatted in iXBRL (Inline eXtensible Business Reporting Language): (i) the Consolidated Statement of Operations, (ii) the 
Consolidated  Statement  of  Comprehensive  Income,  (ii)  the  Consolidated  Statement  of  Cash  Flows,  (iv)  the  Consolidated
Balance  Sheet,  (v)  the  Consolidated  Statement  of  Shareholders’  Equity,  and  (vi)  Notes  to  the  Consolidated  Financial
Statements. 

The cover page from the Company’s Annual Report on Form 10-K for the fiscal year ended August 31, 2019, formatted in
iXBRL and contained in Exhibit 101. 

Item 16.  Form 10-K Summary  

Not applicable. 

38 

 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this 
annual report to be signed on its behalf by the undersigned, thereunto duly authorized. 

SIGNATURES 

WD-40 COMPANY 
Registrant 

/s/ JAY W. REMBOLT  
JAY W. REMBOLT 
Vice President, Finance 
Treasurer and Chief Financial Officer 
Date:  October 22, 2019 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons 
on behalf of the Registrant and in the capacities and on the dates indicated.  

/s/ GARRY O. RIDGE 
GARRY O. RIDGE 
Chief Executive Officer and Director 
(Principal Executive Officer) 
Date:  October 22, 2019 

/s/ DANIEL T. CARTER 
DANIEL T. CARTER, Director 
Date:  October 22, 2019 

/s/ MELISSA CLAASSEN 
MELISSA CLAASSEN, Director 
Date:  October 22, 2019 

/s/ ERIC P. ETCHART 
ERIC P. ETCHART, Director 
Date:  October 22, 2019 

/s/ LINDA A. LANG 
LINDA A. LANG, Director 
Date:  October 22, 2019 

/s/  DAVID B. PENDARVIS 
DAVID B. PENDARVIS, Director 
Date:  October 22, 2019 

/s/ DANIEL E. PITTARD 
DANIEL E. PITTARD, Director 
Date:  October 22, 2019 

/s/ GREGORY A. SANDFORT 
GREGORY A. SANDFORT, Director 
Date:  October 22, 2019 

/s/ NEAL E. SCHMALE 
NEAL E. SCHMALE, Director 
Date:  October 22, 2019 

/s/ ANNE G. SAUNDERS 
ANNE G. SAUNDERS, Director 
Date:  October 22, 2019 

39 

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
[(cid:55)(cid:75)(cid:76)(cid:86)(cid:3)(cid:83)(cid:68)(cid:74)(cid:72)(cid:3)(cid:76)(cid:81)(cid:87)(cid:72)(cid:81)(cid:87)(cid:76)(cid:82)(cid:81)(cid:68)(cid:79)(cid:79)(cid:92)(cid:3)(cid:79)(cid:72)(cid:73)(cid:87)(cid:3)(cid:69)(cid:79)(cid:68)(cid:81)(cid:78)(cid:17)]

Report of Independent Registered Public Accounting Firm 

To the Board of Directors and Shareholders of WD-40 Company 

Opinions on the Financial Statements and Internal Control over Financial Reporting 

We have audited the accompanying consolidated balance sheets of WD-40 Company and its subsidiaries (the “Company”) as of 
August 31, 2019 and 2018, and the related consolidated statements of operations, comprehensive income, shareholders’ equity 
and cash flows for each of the three years in the period ended August 31, 2019, including the related notes, of WD-40 Company 
and its subsidiaries (the “Company”) (collectively referred to as the “consolidated financial statements”). We also have audited 
the Company's internal control over financial reporting as of August 31, 2019, based on criteria established in Internal Control - 
Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).   

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position 
of the Company as of August 31, 2019 and 2018, and the results of its operations and its cash flows for each of the three years 
in the period ended August 31, 2019 in conformity with accounting principles generally accepted in the United States of America. 
Also in our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of 
August 31, 2019, based on criteria established in Internal Control - Integrated Framework (2013) issued by the COSO. 

Basis for Opinions 

The Company's management is responsible for these consolidated financial statements, for maintaining effective internal control 
over  financial  reporting,  and  for  its  assessment  of  the  effectiveness  of  internal  control  over  financial  reporting,  included  in 
Management’s Report on Internal Control over Financial Reporting appearing under Item 9A. Our responsibility is to express 
opinions on the Company’s consolidated financial statements and on the Company's internal control over financial reporting 
based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United 
States) (PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities 
laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB. 

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the 
audits  to  obtain  reasonable  assurance  about  whether  the  consolidated  financial  statements  are  free  of  material  misstatement, 
whether  due  to  error  or  fraud,  and  whether  effective  internal  control  over  financial  reporting  was  maintained  in  all  material 
respects.   

Our audits of the consolidated financial statements included performing procedures to assess the risks of material misstatement 
of the consolidated financial statements, whether due to error or fraud, and performing procedures that respond to those risks. 
Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the consolidated financial 
statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, 
as well as evaluating the overall presentation of the consolidated financial statements. Our audit of internal control over financial 
reporting  included  obtaining  an  understanding  of  internal  control  over  financial  reporting,  assessing  the  risk  that  a  material 
weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. 
Our audits also included performing such other procedures as we considered necessary in the circumstances. We believe that our 
audits provide a reasonable basis for our opinions. 

Definition and Limitations of Internal Control over Financial Reporting 

A  company’s  internal  control  over  financial  reporting  is  a  process  designed  to  provide  reasonable  assurance  regarding  the 
reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally 
accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that 
(i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions 
of the assets of the company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation 
of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the 
company are being made only in accordance with authorizations of management and directors of the company; and (iii) provide 
reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s 
assets that could have a material effect on the financial statements. 

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect  misstatements.  Also, 
projections  of  any  evaluation  of  effectiveness  to  future  periods  are  subject  to  the  risk  that  controls  may  become  inadequate 
because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. 

F-1 

 
 
 
 
 
 
 
 
 
 
 
 
 
Critical Audit Matters 

The critical audit matters communicated below are matters arising from the current period audit of the consolidated financial 
statements that were communicated or required to be communicated to the audit committee and that (i) relate to accounts or 
disclosures that are material to the consolidated financial statements and (ii) involved our especially challenging, subjective, or 
complex  judgments.  The  communication  of  critical  audit  matters  does  not  alter  in  any  way  our  opinion  on  the  consolidated 
financial statements, taken as a whole, and we are not, by communicating the critical audit matters below, providing separate 
opinions on the critical audit matters or on the accounts or disclosures to which they relate.  

Rebates - Cooperative Marketing Program Accruals  

As described in Notes 2 and 10 to the consolidated financial statements, sales are recorded net of allowances for damaged goods 
and other sales returns, sales incentives, trade promotions and cash discounts. In determining the transaction price, management 
evaluates whether the price is subject to refund or adjustment related to variable consideration to determine the net consideration 
to which the Company expects to be entitled. The Company records estimates of variable consideration, which primarily includes 
rebates  (cooperative  marketing  programs  and  volume-based  discounts),  coupon  offers,  cash  discount  allowances,  and  sales 
returns, as a reduction of sales in its consolidated statements of operations.  These estimates are based on the most likely outcome 
method considering all reasonably available information, including current and past trade promotion spending patterns, status of 
trade promotion activities, the interpretation of historical spending trends by customer and category, customer agreements and/or 
currently  known  factors  that  arise  in  the  normal  course  of  business.  Management  reviews  its  assumptions  and  adjusts  these 
estimates accordingly on a quarterly basis. As of August 31, 2019, the Company had a $7.5 million balance in rebate liabilities, 
which are included in accrued liabilities on the Company’s consolidated balance sheet, and recorded approximately $18.2 million 
in rebates as a reduction to sales during fiscal year 2019. 

The principal considerations for our determination that performing procedures relating to the cooperative marketing program 
accruals is a critical audit matter are (i) there was significant judgment by management to estimate the cooperative marketing 
program accruals, which in turn led to a high degree of auditor judgment in performing procedures to evaluate the status of trade 
promotion  activities  within  the  cooperative  marketing  program  accruals,  and  (ii)  there  was  a  high  level  of  audit  effort  and 
subjectivity in performing procedures to evaluate the current and past trade promotion spending patterns and the status of trade 
promotion activities used to determine the cooperative marketing program accruals.  

Addressing the matter involved performing procedures and evaluating audit evidence in connection with forming our overall 
opinion on the consolidated financial statements. These procedures included testing the effectiveness of controls relating to the 
estimation  of  cooperative  marketing  program  accruals,  which  included  controls  over  the  current  and  past  trade  promotion 
spending patterns and the status of trade promotion activities used in management’s estimate. These procedures also included, 
among others, (i) testing management’s process to estimate the cooperative marketing program accruals, including evaluating 
the appropriateness of the  most likely outcome  method, testing the completeness, accuracy and relevance of underlying data 
used, including the current and past trade promotion spending patterns, and evaluating the reasonableness of the status of trade 
promotion activities assumption considering the overall business environment, and (ii) evaluating the completeness of offers 
made to customers for potential promotional activities, which may require accrual as of period end. 

Income Taxes – Uncertain Tax Position – Toll Tax 

As  described  in  Note  13  to  the  consolidated  financial  statements,  on  December  20,  2017,  the  United  States  House  of 
Representatives and the Senate passed the “Tax Cuts and Jobs Act” (Tax Act), which was signed into law on December 22, 2017 
and became effective beginning January 1, 2018. In November 2018, subsequent to the filing of the Company’s federal income 
tax return, the U.S. Treasury released proposed regulations that  were subsequently  finalized in June 2019. These regulations 
specifically  address,  and  are  inconsistent  with,  the  Company’s  position  regarding  the  availability  of  the  dividends  received 
deduction for deemed foreign dividends recorded in fiscal 2018 associated with the Tax Act’s mandatory one-time “toll tax” on 
unremitted foreign earnings. During July 2019, management completed its assessment of these final regulations.  Due to the 
uncertainty created by these regulations, the Company recorded a reserve for an uncertain tax position in the fourth quarter of its 
fiscal year 2019 in the amount of $8.7 million, inclusive of accrued interest of approximately $0.4 million. As described in Note 
13, this uncertain tax position represents the estimated tax liability that would be imposed if these final regulations are enforced. 

The principal considerations for our determination that performing procedures relating to the uncertain tax position related to the 
toll  tax  is  a  critical  audit  matter  are  (i)  there  was  significant  judgment  by  management  when  determining  the  uncertain  tax 
position, which in turn led to a high level of audit effort and judgment to evaluate management’s assessment, (ii) there was a 
high degree of auditor subjectivity relative to the interpretation and application of the Tax Act’s mandatory one-time “toll tax” 
on unremitted foreign earnings, and (iii) the audit effort involved the use of professionals with specialized skill and knowledge 
to assist in performing these procedures and evaluating the audit evidence obtained.  

F-2 

 
 
 
 
 
 
 
 
 
Addressing the matter involved performing procedures and evaluating audit evidence in connection with forming our overall 
opinion on the consolidated financial statements. These procedures included testing the effectiveness of controls relating to the 
identification, recognition, and measurement of the uncertain tax position. These procedures also included, among others, (i) 
testing the information used in the calculation of the liability for the uncertain tax position, including the filed federal tax return, 
(ii) testing the calculation of  the liability for the  uncertain  tax position, and (iii) evaluating  management’s assessment of the 
technical merits and estimate of the tax position expected to be sustained. Professionals with specialized skill and knowledge 
were used to assist in the evaluation of the recognition and measurement of the Company’s uncertain tax position, including 
evaluating the reasonableness of management’s assessment of whether the tax position is more-likely-than-not of being sustained 
and the amount of potential benefit to be realized, the application of relevant tax laws and regulations, and estimated interest and 
penalties. 

/s/ PricewaterhouseCoopers LLP 

San Diego, California 
October 22, 2019 

We have served as the Company’s auditor since at least 1972. We have not been able to determine the specific year we began 
serving as auditor of the Company. 

F-3 

 
 
 
 
 
 
 
WD-40 COMPANY 
CONSOLIDATED BALANCE SHEETS 
(In thousands, except share and per share amounts) 

Assets 
Current assets: 

Cash and cash equivalents 
Short-term investments 
Trade accounts receivable, less allowance for doubtful  

accounts of $300 and $340 at August 31, 2019 
and 2018, respectively 

Inventories 
Other current assets 

Total current assets 

Property and equipment, net 
Goodwill 
Other intangible assets, net 
Deferred tax assets, net 
Other assets 

Total assets 

Liabilities and Shareholders' Equity 
Current liabilities: 
Accounts payable 
Accrued liabilities 
Accrued payroll and related expenses 
Short-term borrowings 
Income taxes payable 

Total current liabilities 

Long-term borrowings 
Deferred tax liabilities, net 
Other long-term liabilities 
Total liabilities 

Commitments and Contingencies (Note 12) 

August 31, 

2019 

August 31, 

2018 

$ 

 27,233  
 -  

$ 

 48,866 
 219 

$ 

$ 

 72,864  
 40,682  
 7,216  
 147,995  
 45,076  
 95,347  
 10,652  
 403  
 3,189  
 302,662  

 18,727  
 18,513  
 15,301  
 21,205  
 844  
 74,590  
 60,221  
 11,688  
 10,688  
 157,187  

$ 

$ 

 69,025 
 36,536 
 13,337 
 167,983 
 36,357 
 95,621 
 13,513 
 511 
 3,074 
 317,059 

 19,115 
 26,240 
 14,823 
 23,600 
 2,125 
 85,903 
 62,800 
 11,050 
 1,817 
 161,570 

Shareholders' equity: 

(cid:38)(cid:82)(cid:80)(cid:80)(cid:82)(cid:81)(cid:3)(cid:86)(cid:87)(cid:82)(cid:70)(cid:78)(cid:3)(cid:650)(cid:3)(cid:68)(cid:88)(cid:87)(cid:75)(cid:82)(cid:85)(cid:76)(cid:93)(cid:72)(cid:71)(cid:3)36,000,000 shares, $0.001 par value; 

19,773,977 and 19,729,774 shares issued at August 31, 2019 and 2018, 
respectively; and 13,718,661 and 13,850,413 shares outstanding at  
August 31, 2019 and 2018, respectively 

Additional paid-in capital 
Retained earnings 
Accumulated other comprehensive income (loss) 
(cid:38)(cid:82)(cid:80)(cid:80)(cid:82)(cid:81)(cid:3)(cid:86)(cid:87)(cid:82)(cid:70)(cid:78)(cid:3)(cid:75)(cid:72)(cid:79)(cid:71)(cid:3)(cid:76)(cid:81)(cid:3)(cid:87)(cid:85)(cid:72)(cid:68)(cid:86)(cid:88)(cid:85)(cid:92)(cid:15)(cid:3)(cid:68)(cid:87)(cid:3)(cid:70)(cid:82)(cid:86)(cid:87)(cid:3)(cid:650)(cid:3)6,055,316 and 5,879,361 

shares at August 31, 2019 and 2018, respectively 

Total shareholders' equity 
Total liabilities and shareholders' equity 

 20  
 155,132  
 374,060  
 (32,482)  

 20 
 153,469 
 351,266 
 (27,636) 

 (351,255)  
 145,475  
 302,662  

$ 

 (321,630) 
 155,489 
 317,059 

$ 

See accompanying notes to consolidated financial statements. 

F-4 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
WD-40 COMPANY 
CONSOLIDATED STATEMENTS OF OPERATIONS 
(In thousands, except per share amounts) 

Fiscal Year Ended August 31, 

2019 

2018 

2017 

$ 

 423,350 
 191,010 
 232,340 

 $ 

 408,518 
 183,255 
 225,263 

 $ 

 380,506 
 166,621 
 213,885 

Net sales 
Cost of products sold 

Gross profit 

Operating expenses: 

Selling, general and administrative 
Advertising and sales promotion 
Amortization of definite-lived intangible assets 

Total operating expenses 

 123,946 
 23,306 
 2,706 
 149,958 

 121,394 
 22,314 
 2,951 
 146,659 

 114,560 
 20,537 
 2,879 
 137,976 

Income from operations 

 82,382 

 78,604 

 75,909 

Other income (expense): 

Interest income 
Interest expense 
Other income (expense), net  

Income before income taxes 
Provision for income taxes 
Net income  

Earnings per common share: 

Basic 
Diluted 

Shares used in per share calculations: 

Basic 
Diluted 

 155 
 (2,541) 
 774 
 80,770 
 24,862 
 55,908 

 4.03 
 4.02 

 13,799 
 13,830 

 $ 

 $ 
 $ 

 454 
 (4,219) 
 339 
 75,178 
 9,963 
 65,215 

 4.65 
 4.64 

 13,929 
 13,962 

 $ 

 $ 
 $ 

 508 
 (2,582) 
 787 
 74,622 
 21,692 
 52,930 

 3.73 
 3.72 

 14,089 
 14,123 

$ 

$ 
$ 

See accompanying notes to consolidated financial statements. 

F-5 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
  
 
  
 
 
 
  
 
  
 
 
   
   
 
   
   
 
   
   
 
 
 
 
 
  
 
  
 
 
  
  
 
 
 
  
 
  
 
 
 
  
 
  
 
 
   
   
 
   
   
 
   
   
 
  
  
 
  
  
 
 
 
  
 
  
 
 
 
  
 
  
 
 
 
 
   
 
   
 
 
 
  
 
  
 
 
   
   
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
WD-40 COMPANY 
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME 
(In thousands) 

Fiscal Year Ended August 31, 

2019 

2018 

2017 

Net income 
Other comprehensive income (loss): 

Foreign currency translation adjustment 

Total comprehensive income 

$ 

$ 

 55,908 

 $ 

 65,215 

 $ 

 52,930 

 (4,748) 
 51,160 

 $ 

 439 
 65,654 

 $ 

 (777) 
 52,153 

See accompanying notes to consolidated financial statements. 

F-6 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
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WD-40 COMPANY 
CONSOLIDATED STATEMENTS OF CASH FLOWS 
(In thousands) 

Operating activities: 
Net income 
Adjustments to reconcile net income to net cash provided by 

operating activities: 

Depreciation and amortization  
Net gains on sales and disposals of property and equipment 
Deferred income taxes 
Stock-based compensation 
Unrealized foreign currency exchange losses (gains), net 
Provision for bad debts 
Changes in assets and liabilities: 
Trade accounts receivable 
Inventories 
Other assets 
Accounts payable and accrued liabilities 
Accrued payroll and related expenses 
Other long-term liabilities and income taxes payable 

Net cash provided by operating activities 

Investing activities: 

Purchases of property and equipment 
Proceeds from sales of property and equipment 
Purchases of intangible assets 
Purchases of short-term investments 
Maturities of short-term investments 

Net cash provided by (used in) investing activities 

Financing activities: 

Treasury stock purchases 
Dividends paid 
Proceeds from issuance of common stock 
Proceeds from issuance of long-term senior notes 
Repayments of long-term senior notes 
Net (repayments) proceeds from revolving credit facility 
Shares withheld to cover taxes upon conversion of equity awards 

  Net cash used in financing activities 

Effect of exchange rate changes on cash and cash equivalents 
Net increase (decrease) in cash and cash equivalents 
Cash and cash equivalents at beginning of period 
Cash and cash equivalents at end of period 

Supplemental cash flow information: 

Cash paid for: 

Interest 
Income taxes, net of tax refunds received 

Fiscal Year Ended August 31, 

2019 

2018 

2017 

$ 

 55,908  

 $ 

 65,215  

$ 

 52,930  

 7,593  
 (99) 
 (4) 
 4,446  
 651  
 67  

 (7,318) 
 (4,800) 
 5,802  
 (7,948) 
 879  
 7,674  
 62,851  

 (13,282) 
 383  
 - 
 - 
 219  
 (12,680) 

 (29,625) 
 (32,889) 
 - 
 - 
 (800) 
 (2,912) 
 (2,783) 
 (69,009) 
 (2,795) 
 (21,633) 
 48,866  
 27,233  

 2,199  
 16,879  

 7,800  
 (164) 
 (7,186) 
 4,195  
 (302) 
 121  

 (5,635) 
 (1,299) 
 (5,353) 
 6,107  
 590  
 733  
 64,822  

 (12,356) 
 458  
 (175) 
 (83,704) 
 166,984  
 71,207  

 (22,616) 
 (29,585) 
 215  
 20,000  
 (400) 
 (87,200) 
 (1,823) 
 (121,409) 
 (2,836) 
 11,784  
 37,082  
 48,866  

 4,286  
 10,478  

 $ 

 $ 
 $ 

$ 

$ 
$ 

 6,769  
 (115) 
 1,608  
 4,138  
 364  
 (138) 

 482  
 (3,487) 
 (3,514) 
 2,827  
 (6,632) 
 340  
 55,572  

 (20,150) 
 430  
 - 
 (27,136) 
 4,565  
 (42,291) 

 (31,109) 
 (26,808) 
 775  
 - 
 - 
 32,000  
 (1,696) 
 (26,838) 
 (252) 
 (13,809) 
 50,891  
 37,082  

 2,625  
 21,933  

$ 

$ 
$ 

See accompanying notes to consolidated financial statements. 

F-8 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
   
     
   
   
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

Note 1.  The Company 

WD-40 Company (“the Company”), based in San Diego, California, is a global marketing organization dedicated to creating 
positive lasting memories by developing and selling products that solve problems in workshops, factories and homes around the 
world. The Company markets its maintenance products and its homecare and cleaning products under the following well-known 
brands:  WD-40®,  3-IN-ONE®,  GT85®, X-14®,  2000  Flushes®,  Carpet  Fresh®,  no  vac®,  Spot  Shot®,  1001®,  Lava®  and 
Solvol®.  Currently  included  in  the  WD-40  brand  are  the  WD-40  Multi-Use  Product  and  the  WD-40  Specialist® and WD-
40 BIKE® product lines. 

The Company’s brands are sold in various locations around the  world. Maintenance products are sold  worldwide in  markets 
throughout North,  Central and South  America,  Asia,  Australia, Europe, the Middle East and  Africa. Homecare and cleaning 
products are sold primarily in North America, the United Kingdom (“U.K.”) and Australia. The Company’s products are sold 
primarily through mass retail and home center stores, warehouse club stores, grocery stores, hardware stores, automotive parts 
outlets, sports retailers, independent bike dealers, online retailers and industrial distributors and suppliers. 

Note 2.  Basis of Presentation and Summary of Significant Accounting Policies 

Basis of Consolidation 

The consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. All intercompany 
transactions and balances have been eliminated in consolidation. 

Use of Estimates 

The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions 
that affect the reported amounts of assets, liabilities, revenues and expenses and the disclosure of contingent assets and liabilities 
at the date of the financial statements and the reported amounts of revenues and expenses during the reporting periods. Actual 
results could differ from those estimates.  

Supplier Risk  

The Company relies on a limited number of suppliers, including single or sole source suppliers for certain of its raw materials, 
packaging, product components and other necessary supplies. Where possible and where it makes business sense, the Company 
works with secondary or multiple suppliers to qualify additional supply sources. To date, the Company has been able to obtain 
adequate supplies of these materials which are used in the production of its maintenance products and homecare and cleaning 
products in a timely manner from existing sources.  

Cash and Cash Equivalents 

Cash equivalents are highly liquid investments purchased with an original maturity of three months or less.  

Trade Accounts Receivable and Allowance for Doubtful Accounts 

Trade accounts receivable are recorded at the invoiced amount and do not bear interest. The allowance for doubtful accounts is 
the Company’s best estimate of the amount of probable credit losses in existing accounts receivable. The Company determines 
the allowance for doubtful accounts based on historical write-off experience and the identification of specific balances deemed 
uncollectible. Trade accounts receivable are charged against the allowance when the Company believes it is probable that the 
trade accounts receivable will not be recovered. The Company does not have any off-balance sheet credit exposure related to its 
customers. Allowance for doubtful accounts related to the Company’s trade accounts receivable were not significant at August 
31, 2019 and 2018.   

Inventories  

Inventories are stated at the lower of cost or net realizable value. Cost is determined primarily based on a first-in, first-out method 
or, for a portion of raw materials inventory, the average cost method. When necessary, the Company adjusts the carrying value 
of its inventory to the lower of cost or net realizable value, including any costs to sell or dispose of such inventory. Appropriate 
consideration is given by the Company to obsolescence, excessive inventory levels, product deterioration and other factors when 
evaluating net realizable value for the purposes of determining the lower of cost or net realizable value.  

F-9 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Included in inventories are amounts for certain raw materials and components that the Company has provided to its third-party 
contract  manufacturers  but  that  remain  unpaid  to  the  Company  as  of  the  balance  sheet  date.  The  Company’s  contract 
manufacturers package products to the Company’s specifications and, upon order from the Company, ship ready-to-sell inventory 
to either the Company’s third-party distribution centers or directly to its customers. The Company transfers certain raw materials 
and components to these contract manufacturers for use in the manufacturing process. Contract manufacturers are obligated to 
pay the Company for these raw materials and components upon receipt. Amounts receivable from the contract manufacturers as 
of the balance sheet date related to transfers of these raw materials and components by the Company to its contract manufacturers 
are  considered  product  held  at  third-party  contract  manufacturers  and  are  included  in  inventories  in  the  accompanying 
consolidated balance sheets. 

Property and Equipment 

Property and equipment is stated at cost. Depreciation is computed using the straight-line method based upon estimated useful 
lives of ten to forty years for buildings and improvements, three to fifteen years for machinery and equipment, three to five years 
for vehicles, three to ten years for furniture and fixtures and three to five years for software and computer equipment. Depreciation 
expense totaled $4.9 million, $4.8 million and $3.9 million for fiscal years 2019, 2018 and 2017, respectively. These amounts 
include factory depreciation expense which is recognized as cost of products sold and totaled $1.1 million for the fiscal years 
2019, 2018 and 2017. 

The Company capitalizes costs related to computer software obtained or developed for internal use. Software obtained for internal 
use  has  generally  been  enterprise-level  business  and  finance  software  that  the  Company  customizes  to  meet  its  specific 
operational needs. Costs incurred in the application development phase are capitalized and amortized over their useful lives, 
which are generally three to five years. 

Goodwill  

Goodwill represents the excess of the purchase price over the fair value of tangible and intangible assets acquired. The carrying 
value of goodwill is reviewed for possible impairment in accordance with the authoritative guidance on goodwill, intangibles 
and other. The Company assesses possible impairments to goodwill at least annually during its second fiscal quarter and otherwise 
when events or changes in circumstances indicate that an impairment condition may exist. In performing the annual impairment 
test of its goodwill, the Company considers the fair value concepts of a market participant and the highest and best use for its 
intangible assets. In addition to the annual impairment test, goodwill is evaluated each reporting period to determine whether 
events and circumstances would more likely than not reduce the fair value of a reporting unit below its carrying value. 

When testing goodwill for impairment, the Company first assesses qualitative factors to determine whether it is necessary to 
perform a quantitative goodwill impairment test. If, after assessing qualitative factors, the Company determines it is not more 
likely  than  not  that  the  fair  value  of  a  reporting  unit  is  less  than  its  carrying  amount,  then  performing  a  quantitative  test  is 
unnecessary.  Otherwise,  a  quantitative  test  is  performed  to  identify  the  potential  impairment  and  to  measure  the  amount  of 
goodwill impairment, if any. Any required impairment losses are recorded as a reduction in the carrying amount of the related 
asset and charged to results of operations. No goodwill impairments were identified by the Company during fiscal years 2019, 
2018 or 2017. 

Long-lived Assets 

The Company’s long-lived assets consist of property and equipment and definite-lived intangible assets. Long-lived assets are 
depreciated or amortized, as applicable, on a straight-line basis over their estimated useful lives. The Company assesses potential 
impairments to its long-lived assets when there is evidence that events or changes in circumstances indicate that the carrying 
amount of an asset may not be recoverable and/or its remaining useful life may no longer be appropriate. Any required impairment 
loss would be measured as the amount by which the asset’s carrying amount exceeds its fair value, which is the amount at which 
the asset could be bought or sold in a current transaction between willing market participants and would be recorded as a reduction 
in the carrying amount of the related asset and a charge to results of operations. An impairment loss would be recognized when 
the sum of the expected future undiscounted net cash flows is less than the carrying amount of the asset. No impairments to its 
long-lived assets were identified by the Company during fiscal years 2019, 2018 or 2017.  

F-10 

 
 
  
 
 
 
 
 
 
 
Fair Value of Financial Instruments 

Accounting  Standards  Codification  (“ASC”)  820,  “Fair  Value  Measurements  and  Disclosures”,  defines  fair  value  as  the 
exchange  price  that  would  be  received  for  an  asset  or  paid  to  transfer  a  liability  in  an  orderly  transaction  between  market 
participants at the measurement date. The Company categorizes its financial assets and liabilities measured at fair value into a 
hierarchy that categorizes fair value measurements into the following three levels based on the types of inputs used in measuring 
their fair value:   

Level 1:  Observable inputs such as quoted market prices in active markets for identical assets or liabilities; 
Level 2:  Observable market-based inputs or observable inputs that are corroborated by market data; and  
Level 3:  Unobservable inputs reflecting the Company’s own assumptions. 

Under fair value accounting, assets and liabilities are classified in their entirety based on the lowest level of input that is significant 
to the fair value measurement. As of August 31, 2019, the Company had no assets or liabilities that are measured at fair value in 
the financial statements on a recurring basis, with the exception of the foreign currency forward contracts, which are classified 
as  Level  2  within  the  fair  value  hierarchy.  The  carrying  values  of  cash  equivalents,  short-term  investments  and  short-term 
borrowings are recorded at cost, which approximates their fair values, based on Level 2 inputs, primarily due to their short-term 
maturities. In addition, the carrying value of borrowings held under the Company’s revolving credit facility approximates fair 
value, based on Level 2 inputs, due to the variable nature of underlying interest rates, which generally reflect market conditions. 
The  Company’s  fixed  rate  long-term  borrowings  consist  of  senior  notes  and  are  recorded  at  carrying  value.  The  Company 
estimates that the fair value of its senior notes, based on Level 2 inputs, was approximately $20.3 million as of August 31, 2019, 
which was determined based on a discounted cash flow analysis using current market interest rates for instruments with similar 
terms,  compared  to  its  carrying  value  of  $18.8  million.  During  the  fiscal  years  ended  August  31,  2019,  2018  and  2017,  the 
Company did not record any significant nonrecurring fair value measurements for assets or liabilities in periods subsequent to 
their initial recognition.  

Concentration of Credit Risk 

Financial instruments, which potentially subject the Company to significant concentrations of credit risk, consist principally of 
cash and cash equivalents and trade accounts receivable. The Company’s policy is to place its cash in high credit quality financial 
institutions, in investments that include demand deposits, term deposits and callable time deposits. The Company’s trade accounts 
receivable are derived from customers located in North America, South America, Asia-Pacific, Europe, the Middle East, Africa 
and India. The Company limits its credit exposure from trade accounts receivable by performing on-going credit evaluations of 
customers, as well as insuring its trade accounts receivable in selected markets.  

Insurance Coverage  

The Company carries insurance policies to cover insurable risks such as property damage, business interruption, product liability, 
workers’ compensation and other risks, with coverage and other terms that it believes to be adequate and appropriate. These 
policies may be subject to applicable deductible or retention amounts, coverage limitations and exclusions. The Company does 
not maintain self-insurance with respect to its material risks; therefore, the Company has not provided for self-insurance reserves 
as of August 31, 2019 and 2018. 

Revenue Recognition  

The Company recognizes revenue related to the sale of products when it satisfies a performance obligation in an amount reflecting 
the consideration to  which it expects to be entitled. Sales are recorded net of allowances for damaged goods and other sales 
returns, sales incentives, trade promotions and cash discounts. The Company applies a five-step approach in determining the 
amount and timing of revenue to be recognized which includes the following: (1) identifying the contract with a customer, (2) 
identifying the performance obligations in the contract, (3) determining the transaction price, (4) allocating the transaction price 
to the performance obligations in the contract and (5) recognizing revenue when the performance obligation is satisfied. 

In  determining  the  transaction  price,  the  Company  evaluates  whether  the  price  is  subject  to  refund  or  adjustment  related  to 
variable consideration to determine the net consideration to which the Company expects to be entitled. The Company records 
estimates  of  variable  consideration,  which  primarily  includes  rebates  (cooperative  marketing  programs  and  volume-based 
discounts), coupon offers, cash discount allowances, and sales returns, as a reduction of sales in its consolidated statements of 
operations.  These  estimates  are  based  on  the  most  likely  outcome  method  considering  all  reasonably  available  information, 
including current and past trade promotion spending patterns, status of trade promotion activities, the interpretation of historical 
spending trends by customer and category, customer agreements and/or currently known factors that arise in the normal course 
of business. The Company reviews its assumptions and adjusts these estimates accordingly on a quarterly basis.  

F-11 

 
 
 
 
 
 
 
 
 
 
 
Cost of Products Sold 

Cost of products sold primarily includes the cost of products manufactured on the Company’s behalf by its third-party contract 
manufacturers, net of volume and other rebates. Cost of products sold also includes the costs to manufacture WD-40 concentrate, 
which is done at the Company’s own facilities or at third-party contract manufacturers. When the concentrate is manufactured 
by  the  Company,  cost  of  products  sold  includes  direct  labor,  direct  materials  and  supplies;  in-bound  freight  costs  related  to 
purchased raw materials and finished product; and depreciation of machinery and equipment used in the manufacturing process. 
In addition, cost of products sold includes fees charged to the Company by its third-party distribution centers to warehouse and 
administer finished products once they are received from the Company’s third-party contract manufacturers. 

Selling, General and Administrative Expenses 

Selling, general and administrative expenses include costs related to selling the Company’s products, such as the cost of the sales 
force and related sales and broker commissions; shipping and handling costs paid to third-party companies to distribute finished 
goods  from  the  Company’s  third-party  contract  manufacturers  and  distribution  centers  to  its  customers;  other  general  and 
administrative  costs  related  to  the  Company’s  business  such  as  general  overhead,  legal  and  accounting  fees,  insurance,  and 
depreciation;  and  other  employee-related  costs  to  support  marketing,  human  resources,  finance,  supply  chain,  information 
technology and research and development activities. 

Shipping and Handling Costs 

Shipping and handling costs associated with in-bound freight and movement of product from third-party contract manufacturers 
to the Company’s third-party distribution centers are capitalized in the cost of inventory and subsequently included in cost of 
sales when recognized in the statement of operations. Shipping and handling costs associated with out-bound transportation are 
included in selling, general and administrative expenses and are recorded at the time of shipment of product to the Company’s 
customers. Out-bound shipping and handling costs were $16.3 million, $17.7 million and $16.4 million for fiscal years 2019, 
2018 and 2017, respectively.  

Advertising and Sales Promotion Expenses 

Advertising and sales promotion expenses are expensed as incurred. Advertising and sales promotion expenses include costs 
associated with promotional activities that the Company pays to third parties, which include costs for advertising (television, 
print media and internet), administration of coupon programs, consumer promotions, product demonstrations, public relations, 
agency costs, package design expenses and market research costs. Total advertising and sales promotion expenses were $23.3 
million, $22.3 million and $20.5 million for fiscal years 2019, 2018 and 2017, respectively.  

Research and Development 

The  Company  is  involved  in  research  and  development  efforts  that  include  the  ongoing  development  or  innovation  of  new 
products and the improvement, extension or renovation of existing products or product lines. All research and development costs 
are expensed as incurred and are included in selling, general and administrative expenses. Research and development expenses 
were $6.5 million, $7.0 million and $8.4 million in fiscal years 2019, 2018 and 2017, respectively. These expenses include costs 
associated  with  general research and development activities, as  well as those associated with internal staff, overhead, design 
testing, market research and consultants. 

Income Taxes  

Current income tax expense is the amount of income taxes expected to be payable for the current year. A deferred income tax 
liability or asset is established for the expected future tax consequences resulting from the differences in financial reporting and 
tax bases of assets and liabilities. A valuation allowance is provided if it is more likely than not that some or all of the deferred 
tax assets will not be realized. In addition to valuation allowances, the Company provides for uncertain tax positions when such 
tax positions do not meet the recognition thresholds or measurement standards prescribed by the authoritative guidance on income 
taxes. Amounts for uncertain tax positions are adjusted in periods when new information becomes available or when positions 
are effectively settled. The Company recognizes accrued interest and penalties related to uncertain tax positions as a component 
of income tax expense. 

As a result of the “Tax Cuts and Jobs Act” (the “Tax Act”) which became effective beginning January 1, 2018, the U.S. has 
transitioned from a worldwide tax system to a modified territorial tax system, under which corporations are primarily taxed on 
income earned within the country’s borders, rather than on a worldwide basis. The Company is still required to make assertions 
on  whether  its  foreign  subsidiaries  will  invest  their  undistributed  earnings  indefinitely  and  these  assertions  are  based  on  the 
capital needs of the foreign subsidiaries. Due to the passage of the Tax Act, the Company reevaluated its indefinite reinvestment 

F-12 

 
 
 
 
 
 
 
 
 
 
 
 
assertion for its foreign subsidiaries in May 2018 and changed its assertion for certain of its foreign subsidiaries. As a result, the 
Company  no  longer  considers  unremitted  earnings  of  any  of  its  foreign  subsidiaries  to  be  indefinitely  reinvested.  The  costs 
associated with repatriating unremitted foreign earnings, including U.S. state income taxes and foreign withholding taxes, are 
immaterial  to  the  Company’s  consolidated  financial  statements.  For  additional  information  on  the  Tax  Act,  see  Note  13  — 
Income Taxes, included in this report. 

Foreign Currency 

The Company translates the assets and liabilities of its foreign subsidiaries into U.S. Dollars at current rates of exchange in effect 
at the end of the reporting period. Income and expense items are translated at rates that approximate the rates in effect at the 
transaction date. Gains and losses from translation are included in accumulated other comprehensive income or loss. Gains or 
losses resulting from foreign currency transactions (transactions denominated in a currency other than the entity’s functional 
currency) are included as other income in the Company’s consolidated statements of operations. The Company had $0.6 million, 
$0.1 million and $0.4 million of net gains in foreign currency transactions in fiscal years 2019, 2018 and 2017, respectively.  

In  the  normal  course  of  business,  the  Company  employs  established  policies  and  procedures  to  manage  its  exposure  to 
fluctuations in foreign currency exchange rates. The Company’s U.K. subsidiary, whose functional currency is Pound Sterling, 
utilizes  foreign  currency  forward  contracts  to  limit  its  exposure  to  net  asset  balances  held  in  non-functional  currencies, 
specifically  the  Euro.  The  Company  regularly  monitors  its  foreign  currency  exchange  rate  exposures  to  ensure  the  overall 
effectiveness of its foreign currency hedge positions. While the Company engages in foreign currency hedging activity to reduce 
its risk, for accounting purposes, none of its foreign currency forward contracts are designated as hedges.  

Foreign currency forward contracts are carried at fair value, with net realized and unrealized gains and losses recognized in other 
income (expense), net in the Company’s consolidated statements of operations. Cash flows from settlements of foreign currency 
forward contracts are included in operating activities in the consolidated statements of cash flows. Foreign currency forward 
contracts in an asset position at the end of the reporting period are included in other current assets, while foreign currency forward 
contracts in a liability position at the end of the reporting period are included in accrued liabilities in the Company’s consolidated 
balance sheets. At August 31, 2019, the Company had a notional amount of $8.6 million outstanding in foreign currency forward 
contracts, which matured in September 2019. Unrealized net gains and losses related to foreign currency forward contracts were 
not significant at August 31, 2019 or 2018. Realized net losses related to foreign currency forward contracts were $0.4 million 
for the fiscal year ended August 31, 2019, while realized net losses were not significant for the fiscal year ended August 31, 
2018. Both unrealized and realized net gains and losses are recorded in other income on the Company’s consolidated statements 
of operations. 

Earnings per Common Share 

Unvested share-based payment awards that contain nonforfeitable rights to dividends or dividend equivalents, whether paid or 
unpaid, are participating securities that are required to be included in the computation of earnings per common share pursuant to 
the  two-class  method.  Accordingly,  the  Company’s  outstanding  unvested,  if  any,  and  outstanding  vested  stock-based  equity 
awards that provide such nonforfeitable rights to dividend equivalents are included as participating securities in the calculation 
of earnings per common share (“EPS”) pursuant to the two-class method.  

The Company calculates EPS using the two-class method, which provides for an allocation of net income between common stock 
and other participating securities based on their respective participation rights to share in dividends. Basic EPS is calculated by 
dividing  net  income  available  to  common  shareholders  for  the  period  by  the  weighted-average  number  of  common  shares 
outstanding during the period. Net income available to common shareholders for the period includes dividends paid to common 
shareholders during the period plus a proportionate share of undistributed net income allocable to common shareholders for the 
period; the proportionate share of undistributed  net income allocable to common shareholders for the period is based on the 
proportionate share of total weighted-average common shares and participating securities outstanding during the period. 

Diluted EPS is calculated by  dividing  net income available to common  shareholders for  the period by the  weighted-average 
number  of  common  shares  outstanding  during  the  period  increased  by  the  weighted-average  number  of  potentially  dilutive 
common  shares  (dilutive  securities)  that  were  outstanding  during  the  period  if  the  effect  is  dilutive.  Dilutive  securities  are 
comprised of various types of stock-based equity awards granted under the Company’s prior and current equity incentive plans.   

Stock-based Compensation 

The Company accounts for stock-based equity awards exchanged for employee and non-employee director services in accordance 
with the authoritative guidance for share-based payments. Stock-based equity awards are measured at the grant date, based on 
the estimated fair value of the award, and are recognized as stock-based compensation expense on a straight-line basis over the 
requisite service period of the entire award, net of the impacts of award forfeitures as they occur. The requisite service period is 

F-13 

 
 
 
 
 
 
 
 
 
 
generally the maximum vesting period of the award. Compensation expense related to the Company’s stock-based equity awards 
is recorded as selling, general and administrative expenses in the Company’s consolidated statements of operations. 

The fair value of stock options is determined using a Black-Scholes option pricing model. Fiscal year 2008 was the last fiscal 
period in which the Company granted stock options, and the last of such stock options were settled in the first quarter of fiscal 
year 2018. The fair values of restricted stock unit awards and deferred performance unit awards are based on the fair value of the 
Company’s common stock on the date that such awards are granted. The fair value of market share unit awards is determined 
using a Monte Carlo simulation model. For the deferred performance unit awards, the Company adjusts the compensation expense 
over the service period based upon the expected achievement level of the applicable performance condition. As the grant date 
fair  value  of  market  share  unit  awards  reflects  the  probabilities  of  the  actual  number  of  such  awards  expected  to  vest, 
compensation expense for such awards is not adjusted based on the expected achievement level of the applicable performance 
condition. The Company records any excess tax benefits or deficiencies from settlements of its stock-based equity awards within 
the provision for income taxes on the Company’s consolidated statements of operations in the reporting periods in which the 
settlement of the equity awards occur. 

Segment Information 

The  Company  discloses  certain  information  about  its  business  segments,  which  are  determined  consistent  with  the  way  the 
Company’s  Chief  Operating  Decision  Maker  organizes  and  evaluates  financial  information  internally  for  making  operating 
decisions and assessing performance. In addition, the Chief Operating Decision Maker assesses and measures revenue based on 
product groups.  

Recently Adopted Accounting Standards 

In May 2014, the Financial Accounting Standards Board (“FASB”) issued ASU No. 2014-09, “Revenue from Contracts with 
Customers” (“ASC 606”), which supersedes the revenue recognition requirements in ASC 605, “Revenue Recognition”. The 
core principle of this updated guidance and related amendments is that an entity should recognize revenue to depict the transfer 
of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled 
in  exchange  for  those  goods  or  services.  The  new  standard  requires  additional  disclosures  to  enable  users  of  the  financial 
statements to better understand the nature, amount, timing, risks, and judgments related to revenue recognition from contracts 
with customers. On September 1, 2018, the Company adopted ASC 606 on a modified retrospective basis and the Company 
recognized a reduction of $0.3 million to opening retained earnings as the cumulative effect of adopting the new revenue standard. 
This adjustment did not have a material impact on the Company’s consolidated financial statements. See Note 10 – Revenue 
Recognition for additional information and incremental disclosures related to the adoption of this standard. 

In August 2018, the FASB issued ASU No. 2018-15, “Customer’s Accounting for Implementation Costs Incurred in a Cloud 
Computing Arrangement That Is a Service Contract” to align the requirements for capitalizing implementation costs incurred in 
a hosting arrangement that is a service contract with the requirements for capitalizing implementation costs incurred to develop 
or obtain internal-use software. The updated guidance also requires an entity to expense the capitalized implementation costs of 
a  hosting  arrangement  that  is  a  service  contract  over  the  term  of  the  hosting  arrangement  and  includes  expanded  disclosure 
requirements for such costs. This guidance is effective for fiscal years beginning after December 15, 2019, and interim periods 
within those fiscal years. Early adoption is permitted and the guidance may be applied either retrospectively or prospectively. 
The Company early adopted this guidance on a prospective basis during the third quarter of fiscal year 2019. The adoption of 
this guidance did not have a material impact on the Company’s consolidated financial statements and related disclosures. 

In  February  2018,  the  FASB  issued  ASU  No.  2018-02,  “Reclassification  of  Certain  Tax  Effects  from  Accumulated  Other 
Comprehensive  Income”,  to  optionally  allow  entities  to  reclassify  stranded  tax  effects,  resulting  from  the  Tax  Act,  from 
accumulated other comprehensive income to retained earnings. Since the amendments within this guidance only relate to the 
reclassification of the income tax effects associated with the Tax Act, the underlying guidance that requires that the effect of a 
change in tax laws or rates be included in income from continuing operations is not affected. This guidance is effective for fiscal 
years beginning after December 15, 2018, including interim periods within that reporting period. Early adoption is permitted. 
The amendments in this updated guidance should be applied either in the period of adoption or retrospectively to each period in 
which the effect of the change in the U.S. corporate federal income tax rate in the Tax Act is recognized. The Company early 
adopted  this  guidance  during  the  third  quarter  of  fiscal  year  2019  and  reclassified  $0.1  million  of  accumulated  other 
comprehensive income to retained earnings in the period of adoption. This adjustment did not have a material impact on the 
Company’s consolidated financial statements. 

Recently Issued Accounting Standards 

In  February  2016,  the FASB issued  ASU  No.  2016-02, “Leases”  under  ASC  842,  which  supersedes  lease  accounting  and 
disclosure requirements in ASC 840. The new standard establishes a right-of-use model that requires a lessee to record a right-

F-14 

 
 
 
 
 
 
 
 
 
of-use asset and a lease liability on the balance sheet for leases with fixed payment obligations and terms longer than twelve 
months. Leases will be classified as either finance or operating, with classification affecting the pattern of expense recognition 
in the income statement. This guidance is effective for fiscal years beginning after December 15, 2018, including interim periods 
within that reporting period. Although early adoption is permitted, the Company has elected not to adopt this guidance early and 
it  will  become  effective  for  the  Company  on September  1,  2019. The  Company  will  adopt  this  new  guidance  following  the 
optional transition method described in ASU No. 2018-11, “Leases – Targeted Improvements” which was issued in July 2018, 
rather than the original modified retrospective approach that requires entities to apply the guidance at the beginning of the earliest 
period presented in the financial statements. Under the optional transition method, the Company will recognize any cumulative 
effect of initially applying the guidance as an adjustment to the opening balance of retained earnings on September 1, 2019. 
Therefore, the requirements of this guidance will apply only for periods presented that are after the date of adoption and will not 
affect comparative periods.  

Upon adoption, the Company will elect practical expedients to: (i) not separate lease components from nonlease components for 
Real Estate – Office Buildings, Machinery & Equipment, R&D/Lab Equipment, Office Equipment, Furniture and Fixtures, and 
IT Equipment; and (ii) exclude leases with an initial term of 12 months or less from the consolidated balance sheets and will 
recognize related lease payments in the consolidate statements of operations on a straight-line basis over the lease term. 

In preparation for adopting this new standard, management was focused principally on, but not limited to, developing a complete 
inventory of the Company’s lease contracts and the terms and conditions contained within these contracts to appropriately account 
for them under the new lease model. Additionally, the Company has implemented updates to its accounting policies, business 
processes, systems and internal controls in support of adopting this new standard beginning on September 1, 2019. Upon adoption 
on  September  1,  2019,  the  Company’s  total  assets  and  total  liabilities  will  increase  by  approximately  $9.0  million  in  the 
Company’s  consolidated  balance  sheets.  The  standard  will  not  have  a  material  impact  on  the  consolidated  statements  of 
operations or cash flows. 

Note 3.  Inventories 

Inventories consisted of the following (in thousands):  

Product held at third-party contract manufacturers 
Raw materials and components 
Work-in-process 
Finished goods 

Total 

Note 4.  Property and Equipment 

Property and equipment, net, consisted of the following (in thousands):  

Machinery, equipment and vehicles 
Buildings and improvements 
Computer and office equipment 
Software 
Furniture and fixtures 
Capital in progress 
Land 

Subtotal 

Less: accumulated depreciation and amortization 

Total 

August 31, 
2019 

August 31, 
2018 

$ 

$ 

$ 

$ 

 3,175  
 4,367  
 257  
 32,883  
 40,682  

August 31, 
2019 

 19,356  
 17,391  
 5,328  
 10,189  
 2,039  
 16,747  
 3,444  
 74,494  
 (29,418)  
 45,076  

$ 

$ 

$ 

$ 

 2,841 
 3,692 
 448 
 29,555 
 36,536 

August 31, 
2018 

 17,848 
 17,100 
 5,046 
 9,481 
 1,820 
 8,042 
 3,453 
 62,790 
 (26,433) 
 36,357 

At August 31, 2019, capital in progress on the balance sheet included £9.0 million Pound Sterling ($10.9 million in U.S. Dollars 
as converted at exchange rates as of August 31, 2019) associated with capital costs related to the purchase of the Company’s new 
office  building  and  related  land,  as  well  as  buildout  costs  in  Milton  Keynes,  England.  This  new  office  building  will  house 
F-15 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
employees  of  the  Company’s  EMEA  segment  that  are  based  in  the  United  Kingdom.  The  Company  has  continued  to  incur 
additional  capital  costs  related  to  the  buildout  of  the  acquired  building  and  for  the  purchase  of  new  furniture,  fixtures  and 
equipment. Upon completion of the buildout, which is expected to occur early in fiscal year 2020, the Company will place these 
assets  into  service  and  reclassify  the  amounts  recorded  in  capital  in  progress  to  the  respective  fixed  asset  categories,  which 
includes amounts attributable to the land. Since all assets associated with this new office building are denominated in Pound 
Sterling, amounts will fluctuate in U.S. Dollars from period to period due to changes in foreign currency exchange rates. 

Note 5. Goodwill and Other Intangible Assets 

Goodwill 

The following table summarizes the changes in the carrying amounts of goodwill by segment (in thousands):    

Balance as of August 31, 2017 
Translation adjustments 
Balance as of August 31, 2018 
Translation adjustments 
Balance as of August 31, 2019 

Americas 

 EMEA 

Asia-Pacific 

Total 

$ 

$ 

 85,448  
 1  
 85,449  
 (29)  
 85,420  

$ 

 8,939  
 23  
 8,962  
 (245)  
 8,717  

$ 

 1,210  
 -  
 1,210  
 -  
 1,210  

$ 

 95,597 
 24 
 95,621 
 (274) 
 95,347 

During the second quarter of fiscal year 2019, the Company performed its annual goodwill impairment test. The annual goodwill 
impairment test was performed at the reporting unit level as required by the authoritative guidance as of the Company’s most 
recent goodwill impairment testing date, December 1, 2018. During the fiscal year 2019 annual goodwill impairment test, the 
Company performed a qualitative assessment of each reporting unit to determine whether it was more likely than not that the fair 
value of a reporting unit was less than its carrying amount. In performing this qualitative assessment, the Company assessed 
relevant events and circumstances that may impact the fair value and the carrying amount of each of its reporting units. Factors 
that were considered included, but were not limited to, the following: (1) macroeconomic conditions; (2) industry and market 
conditions; (3) historical financial performance and expected financial performance, including the continued impacts of the “Tax 
Cuts and Jobs Act”, which was signed into law on December 22, 2017 and became effective beginning January 1, 2018; (4) other 
entity specific events, such as changes in management or key personnel; and (5) events affecting the Company’s reporting units, 
such as a change in the composition of net assets or any expected dispositions. Based on the results of this qualitative assessment, 
the Company determined that it is more likely than not that the carrying value of each of its reporting units is less than its fair 
value as of the goodwill impairment testing date and, thus, a quantitative analysis was not required. As a result, the Company 
concluded that no impairment of its goodwill existed as of February 28, 2019. 

In addition, there were no indicators of impairment identified as a result of the Company’s review of events and circumstances 
related to its goodwill subsequent to February 28, 2019, the date of its most recent annual goodwill impairment test. To date, 
there have been no impairment losses identified and recorded related to the Company’s goodwill. 

Definite-lived Intangible Assets  

The Company’s definite-lived intangible assets, which include the 2000 Flushes, Spot Shot, Carpet Fresh, 1001, EZ REACH and 
GT85 trade names, the Belgium customer list, the GT85 customer relationships and the GT85 technology are included in other 
intangible assets, net in the Company’s consolidated balance sheets. The following table summarizes the definite-lived intangible 
assets and the related accumulated amortization (in thousands): 

Gross carrying amount 

Accumulated amortization 

Net carrying amount 

August 31, 

2019 

$ 

$ 

 35,531  
 (24,879)  
 10,652  

August 31, 

2018 

$ 

$ 

 36,122 
 (22,609) 
 13,513 

There has been no impairment charge for the period ended August 31, 2019 as a result of the Company’s review of events and 
circumstances related to its existing definite-lived intangible assets. 

F-16 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Changes in the carrying amounts of definite-lived intangible assets by segment are summarized below (in thousands): 

Balance as of August 31, 2017 

Amortization expense 
EZ REACH trade name 
Translation adjustments 
Balance as of August 31, 2018 

Amortization expense 
Translation adjustments 
Balance as of August 31, 2019 

Americas 

 EMEA 

Asia-Pacific 

Total 

$ 

$ 

 12,706  
 (2,237)  
 175  
 -  
 10,644  
 (2,243)  
 -  
 8,401  

$ 

 3,538  
 (714)  
 -  
 45  
 2,869  
 (463)  
 (155)  
 2,251  

$ 

 -  
 -  
 -  
 -  
 -  
 -  
 -  
 -  

$ 

$ 

 16,244 
 (2,951) 
 175 
 45 
 13,513 
 (2,706) 
 (155) 
 10,652 

The estimated amortization expense for the Company’s definite-lived intangible assets in future fiscal years is as follows (in 
thousands): 

Fiscal year 2020 
Fiscal year 2021 
Fiscal year 2022 
Fiscal year 2023 
Fiscal year 2024 
Thereafter 
Total 

Trade Names 

Customer-Based 

$ 

$ 

 2,047  
 1,253  
 1,253  
 1,007  
 1,001  
 3,623  
 10,184  

$ 

$ 

 156 
 156 
 156 
 - 
 - 
 - 
 468 

Included in the total estimated future amortization expense is the amortization expense for the 1001 trade name and the GT85 
intangible assets, which are based on current foreign currency exchange rates, and as a result amounts in future periods may 
differ from those presented due to fluctuations in those rates. 

Note 6. Accrued and Other Liabilities 

Accrued liabilities consisted of the following (in thousands):  

Accrued advertising and sales promotion expenses 
Accrued professional services fees 
Accrued sales taxes and other taxes 
Accrued liability forward contract (1) 
Other (2) 
Total 

August 31, 
2019 

August 31, 
2018 

$ 

$ 

 10,438  
 1,744  
 1,418  

 -  

 4,913  
 18,513  

$ 

$ 

 11,972 
 1,712 
 1,642 

 6,893 

 4,021 
 26,240 

(1)  This accrued liability relates to a foreign currency forward contract that the Company’s U.K. subsidiary entered into with Bank of America to sell 
U.S. Dollars and receive Pound Sterling.  This foreign currency forward contract matured on August 30, 2018, but the settlement of the currencies in 
the amount of $6.9 million did not occur until September 4, 2018. As a result, as of August 31, 2018, the Company owed Bank of America $6.9 
million which was recorded in accrued and other liabilities.  Bank of America also owed the Company $6.9 million equivalent in Pound Sterling and 
this was recorded in other current assets as of August 31, 2018. 

(2)  At August 31, 2019, other accrued liabilities on the balance sheet included £1.4 million Pound Sterling ($1.7 million in U.S. Dollars as converted at 
exchange rates as of August 31, 2019) associated with capital costs related to buildout costs of the Company’s new office building in Milton Keynes, 
England. This new office building will house employees of the Company’s EMEA segment that are based in the United Kingdom. 

F-17 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Accrued payroll and related expenses consisted of the following (in thousands):  

Accrued incentive compensation 
Accrued payroll 
Accrued profit sharing 
Accrued payroll taxes 
Other 

Total 

Note 7. Debt 

August 31, 
2019 

August 31, 
2018 

$ 

$ 

 7,259  
 3,454  
 2,503  
 1,566  
 519  
 15,301  

$ 

$ 

 6,719 
 3,792 
 2,561 
 1,236 
 515 
 14,823 

As of August 31, 2019, the Company held borrowings under two separate agreements as detailed below. 

Note Purchase and Private Shelf Agreement 

On November 15, 2017, the Company entered into the Note Purchase and Private Shelf Agreement (the “Note Agreement”) by 
and  among  the  Company,  PGIM,  Inc.  (“Prudential”),  and  certain  affiliates  and  managed  accounts  of  Prudential  (the  “Note 
Purchasers”), pursuant to which the Company agreed to sell $20.0 million aggregate principal amount of senior notes (the “Series 
A Notes”) to certain of the Note Purchasers. Since November 15, 2017, this note agreement has been amended once on February 
23, 2018. The Series A Notes bear interest at 3.39% per annum and will mature on November 15, 2032, unless earlier paid by 
the Company. Principal payments are required semi-annually in May and November of each year in equal installments of $0.4 
million  through  May  15,  2032,  and  the  remaining  outstanding  principal  in  the  amount  of  $8.4  million  will  become  due  on 
November 15, 2032. Interest is also payable semi-annually in May and November of each year. During fiscal year 2019, the 
Company repaid $0.8 million in principal on the Series A Notes pursuant to its semi-annual principal payment requirements. 

Pursuant to the Note Agreement, the Company may from time to time offer for sale, in one or a series of transactions, additional 
senior notes of the Company (the “Shelf Notes”) in an aggregate principal amount of up to $105.0 million. The Shelf Notes will 
have a maturity date of no more than 15½ years after the date of original issuance and may be issued no later than November 15, 
2020. The Shelf Notes, if issued, would bear interest at a rate per annum as agreed upon amongst the Company and the purchasing 
parties  and  would  have  such  other  particular  terms,  as  would  be  set  forth  in  a  confirmation  of  acceptance  executed  by  the 
purchasing parties prior to the closing of each purchase and sale transaction. To date, the Company has issued no Shelf Notes. 
Pursuant  to  the  Note  Agreement,  the  Series  A  Notes  and  any  Shelf  Notes  (collectively,  the  "Notes")  can  be  prepaid  at  the 
Company’s sole discretion, in whole at any time or in part from time to time, at 100% of the principal amount of the Notes being 
prepaid, together with accrued and unpaid interest thereon as well as an additional make-whole payment with respect to such 
Notes. 

Credit Agreement 

On June 17, 2011, the Company entered into an unsecured Credit Agreement (the “Credit Agreement”) with Bank of America, 
N.A. (“Bank of America”). Since June 17, 2011, this unsecured credit agreement has been amended seven times, most recently 
on January 22, 2019, (the “Seventh Amendment”) which extended the maturity date of the revolving credit facility from May 
13, 2020 to January 22, 2024 and amended the Credit Agreement to add the Company’s U.K. subsidiary as a designated borrower 
and permit borrowings in both Euros and Pound Sterling. The Seventh Amendment also reduced the revolving commitment from 
$175.0 million to $125.0 million until March 22, 2019 and to $100.0 million thereafter, as well as established a sublimit for the 
revolving commitment for borrowing by the Company’s U.K. operating subsidiary in the amount of $50.0 million. 

Per the terms of the amended agreement, the aggregate amount of the Company’s capital stock that it may repurchase may not 
exceed $150.0 million during the period from January 22, 2019 to the maturity date of the agreement so long as no default exists 
immediately prior and after giving effect thereto. In addition, the Credit Agreement features an autoborrow agreement providing 
for the automatic advance of revolving loans in U.S. Dollars to the Company’s designated account at Bank of America. Per the 
terms of the amended agreement, the Company’s outstanding balance on the autoborrow agreement cannot exceed an aggregate 
amount of $30.0 million. Since the autoborrow feature provides for borrowings to be made and repaid by the Company on a daily 
basis,  any  such  borrowings  made  under  an  active  autoborrow  agreement  are  classified  as  short-term  on  the  Company’s 
consolidated balance sheets. The Company had $0.4 million in net borrowings outstanding under the autoborrow agreement as 
of August 31, 2019. 

F-18 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Company assesses its ability and intent to refinance the outstanding draws on the line of credit at the end of each reporting 
period in order to determine the proper balance sheet classification for amounts outstanding on the line of credit. Outstanding 
draws  on  the  line  of  credit  which  the  Company  intends  to  repay  in  less  than  twelve  months  are  classified  as  short-term. 
Outstanding draws for which management has the ability and intent to refinance with successive short-term borrowings for a 
period of at least twelve months are classified as long-term. During fiscal year 2019, the Company repaid $20.0 million in short-
term  borrowings  outstanding  under  the  line  of  credit  and  drew  an  additional  $20.0  million  in  short-term  borrowings  in  U.S. 
Dollars. In January 2019, the Company paid its entire $44.0 million U.S. Dollar balance of long-term outstanding draws in the 
United States and replaced them with an equivalent amount of draws in Euros and Pound Sterling at its U.K. subsidiary. Euro 
and Pound Sterling denominated draws will fluctuate in U.S. Dollars from period to period due to changes in foreign currency 
exchange rates. As of August 31, 2019, the Company had a balance of $62.2 million of outstanding draws on the line of credit. 
Based on the Company’s ability and intent assessment, $42.2 million of this $62.2 million was classified as long-term and the 
remaining $20.0 million as short-term as of August 31, 2019. 

Short-term and long-term borrowings consisted of the following (in thousands):  

Short-term borrowings: 

Revolving credit facility, short-term 
Revolving credit facility, autoborrow feature 
Series A Notes, current portion of long-term debt 

Total short-term borrowings 

Long-term borrowings: 

Revolving credit facility 
Series A Notes 

Total long-term borrowings 

Total  

August 31, 
2019 

August 31, 
2018 

$ 

$ 

 20,000  
 405  
 800  
 21,205  

 42,221  
 18,000  
 60,221  
 81,426  

$ 

$ 

 20,000 
 2,800 
 800 
 23,600 

 44,000 
 18,800 
 62,800 
 86,400 

Both the Note Agreement and the Credit Agreement contain representations, warranties, events of default and remedies, as well 
as affirmative, negative and other financial covenants customary for these types of agreements. These covenants include, among 
other things, certain limitations on the ability of the Company and its subsidiaries to incur indebtedness, create liens, dispose of 
assets,  make  investments,  repurchase  shares  of  the  Company’s  capital  stock  and  enter  into  certain  merger  or  consolidation 
transactions. Each agreement also includes a most favored lender provision which requires that any time any other lender has the 
benefit of one or  more  financial or operational covenants that is different  than, or similar to, but  more restrictive than those 
contained in its own agreement, those covenants shall be immediately and automatically incorporated by reference in the other 
lender’s agreement. 

Both the Note Agreement and the Credit Agreement require the Company to adhere to the same financial covenants. For the 
financial  covenants,  the  definition  of  consolidated  EBITDA  includes  the  add  back  of  non-cash  stock-based  compensation  to 
consolidated net income when arriving at consolidated EBITDA. The terms of the financial covenants are as follows: 

(cid:120)  The consolidated leverage ratio cannot be greater than three to one. The consolidated leverage ratio means, as of any 
date of determination, the ratio of (a) consolidated funded indebtedness as of such date to (b) consolidated EBITDA for 
the most recently completed four fiscal quarters. 

(cid:120)  The consolidated interest coverage ratio cannot be less than three to one. The consolidated interest coverage ratio means, 
as of any date of determination, the ratio of (a) consolidated EBITDA for the most recently completed four fiscal quarters 
to (b) consolidated interest charges for the most recently completed four fiscal quarters. 

As of August 31, 2019 the Company was in compliance with all debt covenants under both the Note Agreement and the Credit 
Agreement. 

F-19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Note 8. Share Repurchase Plans 

On  June  19,  2018,  the  Company’s  Board  of  Directors  approved  a  new  share  buy-back  plan.  Under  the  plan,  which  became 
effective on September 1, 2018 and will remain in effect through August 31, 2020, the Company is authorized to acquire up to 
$75.0 million of its outstanding shares on terms and conditions as may be acceptable to the Company’s Chief Executive Officer 
and Chief Financial Officer and in compliance with all laws and regulations thereto. During the period from September 1, 2018 
through August 31, 2019, the Company repurchased 175,955 shares at an average price of $168.34 per share, for a total cost of 
$29.6 million under this $75.0 million plan. 

Note 9.  Earnings per Common Share 

The table below reconciles net income to net income available to common shareholders (in thousands): 

Net income 
Less: Net income allocated to participating securities 
Net income available to common shareholders 

2019 

 55,908 
 (333) 
 55,575 

$ 

$ 

Fiscal Year Ended August 31, 
2018 

 $ 

 $ 

 65,215 
 (423) 
 64,792 

 $ 

 $ 

2017 

 52,930 
 (323) 
 52,607 

The table below summarizes the weighted-average number of common shares outstanding included in the calculation of basic 
and diluted EPS (in thousands): 

Weighted-average common shares outstanding, basic 
Weighted-average dilutive securities 
Weighted-average common shares outstanding, diluted 

2019 

 13,799 
 31 
 13,830 

Fiscal Year Ended August 31, 
2018 

 13,929 
 33 
 13,962 

2017 

 14,089 
 34 
 14,123 

For the fiscal year ended August 31, 2019, weighted-average stock-based equity awards outstanding that are non-participating 
securities in the amount of 1,082 were excluded from the calculation of diluted EPS under the treasury stock method as they were 
anti-dilutive. There were no anti-dilutive stock-based equity awards outstanding for the fiscal years ended August 31, 2018 and 
2017. 

Note 10.  Revenue Recognition 

On September 1, 2018, the Company adopted ASC 606 using the modified retrospective method and recognized the cumulative 
effect of initially applying the new revenue standard as an adjustment to the opening retained earnings. As a result, the Company 
recognized  a  reduction  of  $0.3  million  to  opening  retained  earnings  as  the  cumulative  effect  of  adopting  this  new  revenue 
standard.  This  adjustment  did  not  have  a  material  impact  on  the  Company’s  consolidated  financial  statements.  Results  for 
reporting periods beginning after September 1, 2018 are presented under ASC 606, while prior period amounts are presented 
under the accounting standards in effect for those respective periods. 

As a result of the adoption of ASC 606 and management’s consideration of the factors in the five-step approach, the timing for 
recognizing  revenue  has  been  delayed  for  certain  customers  and  accelerated  for  others,  particularly  for  customers  in  the 
Company’s Americas segment. Under ASC 606, the timing of revenue recognition is determined when control transfers to our 
customers, while under the prior revenue recognition guidance, timing of revenue was focused more on the transfer of the risks 
and rewards. Under the prior revenue recognition guidance, the Company effectively retained the risk of loss until the goods 
reached the customer as if those customers had designated shipping terms. Under ASC 606, transfer of risks and rewards is just 
one  indicator  of  whether  control  has  transferred.  Management  determined  that  revenue,  after  considering  all  indicators,  is 
recognized for those customers when goods are shipped or picked up from the Company’s warehouses. The Company assessed 
the  financial  line  items  impacted  by  adopting  this  standard  compared  to  the  previous  revenue  guidance,  and  management 
concluded that any differences in  financial  statement line items are inconsequential to the Company’s consolidated financial 
statements for fiscal year 2019. 

The  following  paragraphs  detail  the  Company’s  revenue  recognition  policies  and  provide  additional  information  used  in  its 
determination of net sales and contract balances under ASC 606. 

F-20 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
  
  
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Revenue Recognition 

The Company generates revenue  from sales of its products to customers in its  Americas, EMEA and Asia-Pacific segments.   
Product sales for the Company include maintenance products and homecare and cleaning products. The Company recognizes 
revenue related to the sale of these products when it satisfies a performance obligation in an amount reflecting the consideration 
to which it expects to be entitled. Sales are recorded net of allowances for damaged goods and other sales returns, sales incentives, 
trade promotions and cash discounts. The Company applies a five-step approach in determining the amount and timing of revenue 
to  be  recognized  which  includes  the  following:  (1) identifying  the  contract  with  a  customer,  (2) identifying  the  performance 
obligations  in  the  contract,  (3) determining  the  transaction  price,  (4) allocating  the  transaction  price  to  the  performance 
obligations in the contract and (5) recognizing revenue when the performance obligation is satisfied.  

Contracts with customers are renewable periodically and contain terms and conditions with respect to payment, delivery, sales 
incentives,  warranty  and  supply,  but  do  not  require  mandatory  purchase  commitments.  In  the  absence  of  a  specific  sales 
agreement with a customer, the Company’s standard terms and conditions at the time of acceptance of purchase orders apply to 
the  sales  transaction.  The  Company’s  standard  terms  and  conditions  are  either  included  in  a  standalone  document  or  on  the 
Company’s price lists or both, and these standard terms and conditions are provided to the customer prior to the sales transaction. 
The Company considers the customer purchase orders, governed by specific sales agreements or the Company’s standard terms 
and conditions, to be the contract with the customer. The Company considers each transaction to sell products as separate and 
distinct,  with  no  additional  promises  made,  and  as  a  result,  all  of  the  Company's  sales  are  single  performance  obligation 
arrangements for which the transaction price is equivalent to the stated price of the product, net of any variable consideration for 
items such as sales returns, discounts, rebates and other sales incentives. The Company recognizes sales at a point in time upon 
transferring control of its product to the customer. This typically occurs when products are shipped or delivered, depending on 
when risks of loss and title have passed to the customer per the terms of the contract.   

Taxes imposed by governmental authorities on the Company's revenue, such as sales taxes and value added taxes, are excluded 
from net sales. Sales commissions are paid to certain third-parties based upon specific sales levels achieved during a defined time 
period. Since the Company’s contracts related to these sales commissions do not exceed one year, the Company has elected as a 
practical expedient to expense these payments as incurred. The Company also elected the practical expedient related to shipping 
and  handling  fees  which  allows  the  Company  to  account  for  freight  costs  as  fulfillment  activities  instead  of  assessing  such 
activities as performance obligations. The Company’s freight costs are sometimes paid by the customer, while other times, the 
freight costs are included in the sales price. The Company does not account for freight costs as a separate performance obligation, 
but rather as an activity performed to transfer the products to its customers. 

Variable Consideration - Sales Incentives 

In  determining  the  transaction  price,  the  Company  evaluates  whether  the  price  is  subject  to  refund  or  adjustment  related  to 
variable consideration to determine the net consideration to which the Company expects to be entitled. The Company records 
estimates  of  variable  consideration,  which  primarily  includes  rebates  (cooperative  marketing  programs  and  volume-based 
discounts), coupon offers, cash discount allowances, and sales returns, as a reduction of sales in its consolidated statements of 
operations.  These  estimates  are  based  on  the  most  likely  outcome  method  considering  all  reasonably  available  information, 
including current and past trade promotion spending patterns, status of trade promotion activities, the interpretation of historical 
spending trends by customer and category, customer agreements and/or currently known factors that arise in the normal course 
of business. The Company reviews its assumptions and adjusts these estimates accordingly on a quarterly basis.  

Rebates — The Company offers various on-going trade promotion programs with customers that require management to estimate 
and accrue for the expected costs of such programs. These programs include cooperative marketing, volume-based discounts, 
shelf price reductions, consideration and allowances given to retailers for shelf space and/or favorable display positions in their 
stores  and  other  promotional  activities.  Costs  related  to  rebates,  cooperative  advertising  and  other  promotional  activities  are 
recorded as a reduction to sales upon delivery of the Company’s products to its customers. As of August 31, 2019, the Company 
had a $7.5 million balance in rebate liabilities, which are included in accrued liabilities on the Company’s consolidated balance 
sheets, and recorded approximately $18.2 million in rebates as a reduction to sales during fiscal year 2019. 

Coupons — Coupon costs are based upon historical redemption rates and are recorded as a reduction to sales as incurred, which 
is  when the coupons are circulated.  As of  August 31, 2019, the Company  had a $0.2 million balance in coupon redemption 
liabilities, which are included in accrued liabilities on the Company’s consolidated balance sheets, and recorded approximately 
$0.4 million in coupons as a reduction to sales during fiscal year 2019.  

Cash discounts — The Company offers certain of its customers a cash discount program to incentivize them to pay the invoice 
earlier than the normal payment date on the invoice. Although payment terms vary, most customers typically pay within 30 to 
90 days of invoicing. As of August 31, 2019, the Company had a $0.5 million balance in the allowance for cash discounts and 
recorded approximately $4.2 million in cash discounts as a reduction to sales during fiscal year 2019. 

F-21 

  
 
 
  
 
Sales returns — The Company recognizes revenue net of allowances for estimated returns, which is based on historical return 
rates, with a corresponding reduction to cost of products sold. Although the Company typically does not have definitive sales 
return provisions included in the contract terms with its customers, when such provisions have been included, they have not been 
significant. Under the provisions of ASC 606, the Company is now required to present its provision for sales returns on a gross 
basis as a liability. The Company’s refund liability for sales returns was $0.4 million at August 31, 2019, which is included in 
accrued liabilities and represents the amount expected to be owed to the customers for product returns. The Company now also 
records an asset for the value of inventory that represents the right to recover products from customers associated with sales 
returns. The value of this inventory is recorded to other current assets and the balance in this account associated with product 
returns was $0.1 million at August 31, 2019. In prior periods, the Company recognized a provision for estimated sales returns on 
a net basis, and as allowed under the modified retrospective approach, the comparative prior period information has not been 
restated for this change.  

Disaggregation of Revenue 

The Company's revenue is presented on a disaggregated basis in Note 16 – Business Segments and Foreign Operations included 
in this report. The Company discloses certain information about its business segments, which are determined consistent with the 
way  the  Company’s  Chief  Operating  Decision  Maker  organizes  and  evaluates  financial  information  internally  for  making 
operating decisions and assessing performance. The Chief Operating Decision Maker assesses and measures revenue based on 
geographic area and product groups. 

Contract Balances 

Contract liabilities consist of deferred revenue related to undelivered products. Deferred revenue is recorded when payments 
have been received from customers for undelivered products. Revenue is subsequently recognized when revenue recognition 
criteria are met, generally when control of the product transfers to the customer. The Company had contract liabilities of $1.1 
million and $0.3 million as of September 1, 2018 and August 31, 2019, respectively. All of the $1.1 million that was included in 
contract liabilities as of September 1, 2018  was recognized to revenue during  fiscal  year 2019. These contract liabilities are 
recorded in accrued liabilities on the Company’s consolidated balance sheets. The Company did not have any contract assets as 
of September 1, 2018 and August 31, 2019 

Note 11.  Related Parties 

On October 11, 2011, the Company’s Board of Directors elected Mr. Gregory A. Sandfort as a director of WD-40 Company. Mr. 
Sandfort is the Chief Executive Officer of Tractor Supply Company (“Tractor Supply”), which is a WD-40 Company customer 
that acquires products from the Company in the ordinary course of business.  

The consolidated financial statements include sales to Tractor Supply of $1.9 million for fiscal year 2019 and $1.4 million and 
$1.2  million  for  fiscal  years  2018  and  2017, respectively.  Accounts  receivable  from  Tractor  Supply  were  $0.3  million  as  of 
August 31, 2019 and $0.5 million as of August 31, 2018.  

Note 12.  Commitments and Contingencies  

Leases 

The Company was committed under certain non-cancellable capital and operating leases at August 31, 2019. The Company's 
capital leases  were not significant as of August 31, 2019. The Company’s leases provide for the following future fiscal year 
minimum payments (in thousands):   

Leases 

2020 

2021 

2022 

2023 

2024 

$ 

 1,988  

$ 

 1,470  

$ 

 827  

$ 

 348  

$ 

 975  

Thereafter 
 932 

$ 

Rent expense was $1.8 million, $2.0 million, and $2.1 million for the fiscal years ended August 31, 2019, 2018 and 2017, 
respectively.  

Purchase Commitments  

The  Company  has  ongoing  relationships  with  various  suppliers  (contract  manufacturers)  who  manufacture  the  Company’s 
products. The contract manufacturers maintain title and control of certain raw materials and components, materials utilized in 
finished products, and of the finished products themselves until shipment to the Company’s customers or third-party distribution 
centers in accordance with agreed upon shipment terms. Although the Company has definitive minimum purchase obligations 
F-22 

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
included in the contract terms with certain of its contract manufacturers, when such obligations have been included, they have 
either been immaterial or the minimum amounts have been such that they are well below the volume of goods that the Company 
has historically purchased. In the ordinary course of business, supply needs are communicated by the Company to its contract 
manufacturers  based  on  orders  and  short-term  projections,  ranging  from  two  to  six  months.  The  Company  is  committed  to 
purchase the products produced by the contract manufacturers based on the projections provided.  

Upon  the  termination  of  contracts  with  contract  manufacturers,  the  Company  obtains  certain  inventory  control  rights  and  is 
obligated to work with the contract manufacturer to sell through all product held by or manufactured by the contract manufacturer 
on behalf of the Company during the termination notification period. If any inventory remains at the contract manufacturer at the 
termination  date,  the  Company  is  obligated  to  purchase  such  inventory  which  may  include  raw  materials,  components  and 
finished goods. The amounts for inventory purchased under termination commitments have been immaterial.  

In addition to the commitments to purchase products from contract manufacturers described above, the Company may also enter 
into commitments with other manufacturers to purchase finished goods and components to support innovation and renovation 
initiatives and/or supply chain initiatives. As of August 31, 2019, no such commitments were outstanding. 

Litigation 

From time to time, the Company is subject to various claims, lawsuits, investigations and proceedings arising in the ordinary 
course  of  business,  including  but  not  limited  to,  product  liability  litigation and  other  claims  and  proceedings  with  respect  to 
intellectual property, breach of contract, labor and employment, tax and other matters. Except as disclosed herein, there are no 
unasserted claims or pending proceedings for claims against the Company that the Company believes will result in a probable 
loss for the Company and, as to claims that the Company believes may result in a reasonably possible loss, the Company believes 
that  no  reasonably  possible  outcome  of  any  such  claim  will  have  a  materially  adverse  impact  on  the  Company’s  financial 
condition, results of operations or cash flows. 

On or about July 31, 2018, claims for damages were asserted against the Company in an “Amended Statement of Claim” filed in 
a civil proceeding in Malaysia before the High Court of Malaya at Shah Alam in the State of Selangor Darul Ehsan, Civil Suit 
No. BA-22NCvC-531-09/2017 (the “Malay Litigation”). The Malay Litigation was first filed in September 2017 by Sunway 
Winstar  Sdn.  Bhd.  (“Sunway”)  against  a  former  employee  of  Sunway  and  the  former  employee’s  new  employer,  Ekotrends 
Capital Sdn. Bdh (“Ekotrends”). Sunway was a marketing distributor for the Company for the country of Malaysia from 2004 
until 2017. Ekotrends is an affiliate of Bun Seng Hardware Sdn. Bdh. (“Bun Seng”), the Company’s current marketing distributor 
for Malaysia. The Malay Litigation asserted that the former employee and Ekotrends misappropriated confidential information, 
including customer lists, associated with Sunway’s terminated relationship as the Company’s exclusive marketing distributor.  
By order of the court following the Company’s motion to intervene in order to protect and assert its right to ownership of the 
customer lists and other confidential information associated with the Company’s business in Malaysia, Sunway filed its Amended 
Statement  of  Claim  to  add  Bun  Seng  as  a  defendant  and  to  assert  new  and  separate  claims  against  the  Company  alleging 
conspiracy with Ekotrends and Bun Seng to injure the business and reputation of Sunway. 

The Company denies the allegations asserted by Sunway and will vigorously defend itself in the Malay Litigation. The Company 
believes that an unfavorable outcome in the Malay Litigation is not probable, but that an award of damages is reasonably possible. 
Due to  uncertainty as to the theories  for recovery of damages asserted by  Sunway against  the  Company and as to results in 
proceedings under Malaysian law, the Company is unable to estimate the possible loss or range of loss.  

Indemnifications 

As permitted under Delaware law, the Company has agreements whereby it indemnifies senior officers and directors for certain 
events or occurrences while the officer or director is, or was, serving at the Company’s request in such capacity. The maximum 
potential  amount  of  future  payments  the  Company  could  be  required  to  make  under  these  indemnification  agreements  is 
unlimited; however, the Company maintains Director and Officer insurance coverage that mitigates the Company’s exposure 
with respect to such obligations. As a result of the Company’s insurance coverage, management believes that the estimated fair 
value of these indemnification agreements is minimal. Thus, no liabilities have been recorded for these agreements as of August 
31, 2019. 

From time to time, the Company enters into indemnification agreements with certain contractual parties in the ordinary course 
of business, including agreements with lenders, lessors, contract manufacturers, marketing distributors, customers and certain 
vendors. All such indemnification agreements are entered into in the context of the particular agreements and are provided in an 
attempt  to  properly  allocate  risk  of  loss  in  connection  with  the  consummation  of  the  underlying  contractual  arrangements. 
Although the maximum amount of future payments that the Company could be required to make under these indemnification 
agreements is unlimited, management believes that the Company maintains adequate levels of insurance coverage to protect the 
Company with respect to most potential claims arising from such agreements and that such agreements do not otherwise have 

F-23 

 
 
 
 
 
 
 
 
 
value separate and apart from the liabilities incurred in the ordinary course of the Company’s business. Thus, no liabilities have 
been recorded with respect to such indemnification agreements as of August 31, 2019. 

Note 13. Income Taxes 

Income before income taxes consisted of the following (in thousands): 

 United States 
 Foreign (1) 
 Income before income taxes 

2019 

 47,962 

 32,808 
 80,770 

$ 

$ 

Fiscal Year Ended August 31, 
2018 

 $ 

 $ 

 42,634 

 32,544 
 75,178 

 $ 

 $ 

2017 

 42,060 

 32,562 
 74,622 

(1) 

Included in these amounts are income before income taxes for the EMEA segment of $26.6 million, $27.4 million and $28.1 million for the fiscal 
years ended August 31, 2019, 2018 and 2017, respectively. 

The provision for income taxes consisted of the following (in thousands):  

2019 

Fiscal Year Ended August 31, 
2018 

2017 

Current: 

Federal 
State 
Foreign 

Total current 

Deferred: 

United States 
Foreign 

Total deferred 
Provision for income taxes 

$ 

$ 

 15,591 
 800 
 7,679 
 24,070 

 843 
 (51) 
 792 
 24,862 

 $ 

 $ 

 10,100 
 651 
 6,750 
 17,501 

 (7,496) 
 (42) 
 (7,538) 
 9,963 

Deferred tax assets and deferred tax liabilities consisted of the following (in thousands):  

Deferred tax assets: 

Accrued payroll and related expenses 
Accounts receivable 
Reserves and accruals 
Stock-based compensation expense 
Uniform capitalization 
Tax credit carryforwards 
Other 
Total gross deferred tax assets 
Valuation allowance 

Total net deferred tax assets 

Deferred tax liabilities: 

Property and equipment, net 
Amortization of tax goodwill and intangible assets 
Investments in partnerships 
Other 

Total deferred tax liabilities 
Net deferred tax liabilities 

F-24 

August 31, 
2019 

 794  
 325  
 1,145  
 1,990  
 1,084  
 2,827  
 1,034  
 9,199  
 (2,827)  
 6,372  

 (1,609)  
 (15,373)  
 (83)  
 (592)  
 (17,657)  
 (11,285)  

$ 

$ 

 $ 

 $ 

$ 

$ 

 10,813 
 744 
 7,465 
 19,022 

 2,627 
 43 
 2,670 
 21,692 

August 31, 
2018 

 916 
 303 
 1,496 
 2,321 
 959 
 2,790 
 938 
 9,723 
 (2,505) 
 7,218 

 (1,305) 
 (16,108) 
 (222) 
 (122) 
 (17,757) 
 (10,539) 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
  
  
 
   
   
 
 
 
   
 
   
 
 
 
   
 
   
 
 
   
   
 
  
  
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Company had state net operating loss (“NOL”) carryforwards of $4.8 million and $3.0 million as of August 31, 2019 and 
2018, respectively, which generated a net deferred tax asset of $0.2 million as of both August 31, 2019 and 2018. The state NOL 
carryforwards, if unused, will expire between fiscal year 2020 and 2039. The Company also had tax credit carryforwards of $2.8 
million as of both August 31, 2019 and 2018, of which $2.6 million and $2.5 million, respectively, is attributable to U.K. tax 
credit  carryforwards,  which  do  not  expire.  Future  utilization  of  the  U.K.  tax  credit  carryforwards  and  certain  state  credit 
carryforwards is uncertain and is dependent upon several factors that may not occur, including the generation of future taxable 
income in certain jurisdictions. At this time, management cannot conclude that it is “more likely than not” that the related deferred 
tax  assets  will  be  realized.  Accordingly,  a  full  valuation  allowance  has  been  recorded  against  the  related  deferred  tax  asset 
associated with the U.K. tax credit carryforwards and certain state credit carryforwards.  

A reconciliation of the statutory federal income tax rate to the Company’s effective tax rate is as follows (in thousands): 

Amount computed at U.S. statutory federal tax rate 
State income taxes, net of federal tax benefits 
Effect of foreign operations 
Benefit from qualified domestic production deduction 
Tax Cuts and Jobs Act: 

Remeasurement of deferred income taxes 
Toll tax, net of foreign tax credits 

Benefit from stock compensation 
Other 
Provision for income taxes 

Fiscal Year Ended August 31, 

2019 

2018 

2017 

 16,962 
 963 
 (1,086) 
 - 

 - 
 8,665 
 (1,107) 
 465 
 24,862 

 $ 

 $ 

 19,298 
 453 
 (1,412) 
 (1,121) 

 (6,762) 
 (282) 
 (725) 
 514 
 9,963 

 $ 

 $ 

 26,118 
 327 
 (4,277) 
 (1,295) 

 - 
 - 
 - 
 819 
 21,692 

$ 

$ 

On December 20, 2017 the United States House of Representatives and the Senate passed the “Tax Cuts and Jobs Act” (the “Tax 
Act”), which was signed into law on December 22, 2017 and became effective beginning January 1, 2018. Due to the complexity 
of the Tax Act, the SEC issued guidance in SAB 118 which clarified the accounting for income taxes under ASC 740 if certain 
information was not yet available, prepared or analyzed in reasonable detail to complete the accounting for income tax effects of 
the Tax Act. SAB 118 provided for a measurement period of up to one year after the enactment of the Tax Act, during which 
time the required analyses and accounting must have been completed. During the measurement period, provisional amounts must 
have been reported for income tax effects of the Tax Act for which the accounting was incomplete but a reasonable estimate 
could  be  determined.  During  fiscal  year  2018,  the  Company  recorded  provisional  amounts  for  the  income  tax  effects  of  the 
changes in tax law and tax rates during this measurement period. The Company did not significantly adjust these provisional 
amounts from the beginning of fiscal year 2019 through the end of the SAB 118 measurement period which occurred during the 
second quarter of the Company’s fiscal year 2019. Although the Company no longer considers these amounts to be provisional, 
the  determination  of  the  Tax  Act’s  income  tax  effects  remains  subject  to  change  following  subsequent  legislation,  further 
interpretation  of  the  Tax  Act  based  on  the  publication  of  U.S.  Treasury  regulations,  or  guidance  from  the  Internal  Revenue 
Service and state tax authorities. 

In November 2018, subsequent to the filing of the Company’s federal income tax return, the U.S. Treasury released proposed 
regulations that were subsequently finalized in June 2019. These regulations specifically address, and are inconsistent with, the 
Company’s position regarding the availability of the dividends received deduction for deemed foreign dividends recorded in 
fiscal 2018 associated with the Tax Act’s mandatory one-time “toll tax” on unremitted foreign earnings. During July 2019, the 
Company completed its assessment of these final regulations. Due to the uncertainty created by these regulations, the Company 
recorded a reserve for an uncertain tax position in the fourth quarter of its fiscal year 2019 in the amount of $8.7 million, inclusive 
of accrued interest of approximately $0.4 million. This uncertain tax position represents the tax liability that would be imposed 
if these final regulations are enforced. This liability reserve increased the Company’s provision for income taxes and lowered its 
net income for the year ending August 31, 2019. 

Management has assessed other fiscal year 2019 impacts of the Tax Act and has determined that the Company has lost the benefit 
from the Domestic Production Activities Deduction. However, the Company has also acquired certain net benefits beginning in 
fiscal year 2019 from the favorable impacts of the Foreign Derived Intangible Income (“FDII”) section of the Tax Act, partially 
offset by the unfavorable impacts of the Global Intangible Low-Taxed Income (“GILTI”). Another significant section of the Tax 
Act, the Base Erosion Anti-Abuse Tax (“BEAT”), does not apply to the Company’s fiscal year 2019 as the Company does not 
meet  the  minimum  revenue  requirements  under  the  BEAT.  The  Company  will  continue  to  evaluate  the  BEAT  to  determine 
whether it will have any significant impact on the Company’s consolidated financial statements in future years. The Tax Act 
requires taxpayers to elect an accounting method for expenses allocated to the GILTI calculation. As ASC 740, Income Taxes, 
F-25 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
   
   
 
   
   
 
 
   
 
   
 
 
   
   
 
   
   
 
   
   
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
does  not  directly  address  the  accounting  for  GILTI,  the  FASB  staff  concluded  that  entities  must  make  an  accounting  policy 
election to either: (1) treat GILTI as a period cost if and when incurred, or (2) recognize deferred taxes for basis differences that 
are expected to reverse as GILTI in future years. During the first quarter of fiscal year 2019, management made the accounting 
policy election to account for GILTI as a current period cost included in tax expense in the year incurred  

The provision for income taxes was 30.8% and 13.3% of income before income taxes for the fiscal years ended August 31, 2019 
and 2018, respectively. The increase in the effective income tax rate from period to period was primarily due to the uncertain tax 
position in the amount of $8.7 million related to the toll tax that was recorded in the fourth quarter of fiscal year 2019. In addition, 
the remeasurement of deferred income taxes related to the Tax Act, which was recorded as a provisional benefit and discrete 
item in fiscal year 2018, resulted in a favorable impact of $6.8 million to the Company’s fiscal year 2018 effective income tax 
rate. These one-time impacts resulted in a significantly higher fiscal year 2019 effective income tax rate compared to the prior 
fiscal year. In addition, the effective income tax rate for both fiscal years 2019 and 2018 were favorably impacted by the Tax 
Act’s lower statutory tax rate. As the Company’s fiscal  year ends on August 31st, the Tax Act resulted in a blended federal 
statutory tax rate of 25.7% for fiscal year 2018. For fiscal year 2019, however, the Tax Act was in effect for the Company’s full 
year and resulted in a federal statutory tax rate for the year of 21%. The tax rate was also favorably impacted in fiscal year 2019 
by the net benefit received from the application of the GILTI and FDII calculations which were partially offset by the loss of the 
Domestic Production Activities Deduction. 

Reconciliations of the beginning and ending amounts of the Company’s gross unrecognized tax benefits, excluding interest and 
penalties, are as follows (in thousands):  

Unrecognized tax benefits - beginning of fiscal year 

Net increases (decreases) - prior period tax positions 
Net increases - current period tax positions 
Expirations of statute of limitations for assessment 
Settlements 

Unrecognized tax benefits - end of fiscal year 

Fiscal Year Ended August 31, 

2019 

2018 

$ 

$ 

 1,038  
 8,301  
 210  
 (165)  
 -  
 9,384  

$ 

$ 

 981 
 62 
 263 
 (197) 
 (71) 
 1,038 

Gross unrecognized tax benefits totaled $9.4  million and $1.0 million for the  fiscal  years ended  August 31, 2019 and 2018, 
respectively,  of  which  $9.2  million  and  $0.9  million,  respectively,  would  affect  the  Company’s  effective  income  tax  rate  if 
recognized. Interest and penalties related to uncertain tax positions included in tax expense was $0.4 million for the fiscal year 
ended August 31, 2019, entirely related to the toll tax liability reserve accrued in the fourth quarter of fiscal year 2019. There 
were no significant interest or penalties included in income tax expense for the fiscal year ended August 31, 2018. The total 
balance of accrued interest and penalties related to uncertain tax positions was $0.4 million for the fiscal year ended August 31, 
2019 and was not significant for the fiscal year ended August 31, 2018.   

The Company is subject to taxation in the U.S. and in various state and foreign jurisdictions. Due to expired statutes and closed 
audits, the Company’s federal income tax returns for years prior to fiscal year 2016 are not subject to examination by the U.S. 
Internal Revenue Service. Generally, for the majority of state and foreign jurisdictions where the Company does business, periods 
prior to fiscal year 2015 are no longer subject to examination. The Company has estimated that up to $0.3 million of unrecognized 
tax benefits related to income tax positions may be affected by the resolution of tax examinations or expiring statutes of limitation 
within the next twelve months. Audit outcomes and the timing of settlements are subject to significant uncertainty. 

Note 14. Stock-based Compensation  

As of August 31, 2019, the Company had one stock incentive plan, the WD-40 Company 2016 Stock Incentive Plan (“2016 
Plan”),  which  was  approved by  the  Company’s  shareholders  effective  as  of  December  13,  2016. The  2016 Plan  permits  the 
granting of various stock-based equity awards, including non-qualified stock options, incentive stock options, stock appreciation 
rights, restricted stock, restricted stock units, performance shares, performance units and other stock-based awards to employees, 
directors and consultants. To date through August 31, 2019, the Company had granted awards of restricted stock units (“RSUs”), 
market share units (“MSUs”) and deferred performance units (“DPUs”) under the 2016 Plan. Additionally, as of August 31, 
2019, there were still outstanding RSUs, MSUs and DPUs which had been granted under the Company’s prior equity incentive 
plan. The 2016 Plan is administered by the Board of Directors (the “Board”) or the Compensation Committee or other designated 
committee of the Board (the “Committee”). All stock-based equity awards granted under the 2016 Plan are subject to the specific 
terms and conditions as determined by the Committee at the time of grant of such awards in accordance with the various terms 
and conditions specified for each award type per the 2016 Plan. The total number of shares of common stock authorized for 
issuance pursuant to grants of awards under the 2016 Plan is 1,000,000. As of August 31, 2019, 720,373 shares of common stock 
remained available for future issuance pursuant to grants of awards under the 2016 Plan. The shares of common stock to be 

F-26 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
issued pursuant to awards under the 2016 Plan may be authorized shares not previously issued, or treasury shares. The Company 
has historically issued new authorized shares not previously issued upon the settlement of the various stock-based equity awards 
under its equity incentive plans. 

Vesting of the RSUs granted to directors is immediate, with shares to be issued pursuant to the vested RSUs upon termination of 
each director’s service as a director of the Company. Vesting of the one-time grant of RSUs granted to certain key executives of 
the  Company  in  March  2008  in  settlement  of  these  key  executives’  benefits  under  the  Company’s  supplemental  employee 
retirement plan agreements was over a period of three years from the date of grant, with shares to be issued pursuant to the vested 
RSUs six months following the day after each executive officer’s termination of employment with the Company. Vesting of the 
RSUs granted to certain high level employees is over a period of three years from the date of grant, subject to potential earlier 
vesting in the event of retirement of the holder of the award in accordance with the award agreement, with shares to be issued 
pursuant to the vested RSUs at the time of vest. The director RSU holders and the executive officer March 2008 grant date RSU 
holders are entitled to receive dividend equivalents with respect to their RSUs, payable in cash as and when dividends are declared 
by the Company’s Board of Directors. 

Vesting of the MSUs granted to certain high level employees follows a performance measurement period of three fiscal years 
commencing with the Company’s fiscal year in which the MSU awards are granted (the “Measurement Period”). Shares will be 
issued pursuant to the vested MSUs following the conclusion of the applicable MSU Measurement Period after the Committee’s 
certification of achievement of the applicable performance measure for such awards and the vesting of the MSU awards and the 
applicable percentage of the target number of MSU shares to be issued. The recipient must remain employed with the Company 
for vesting purposes until the date on which the Committee certifies achievement of the applicable performance measure for the 
MSU awards, subject to potential pro-rata vesting in the event of earlier retirement of the holder of the award in accordance with 
the award agreement. 

Vesting of the DPUs granted to certain high level employees follows a performance measurement period of one fiscal year that 
is  the  same  fiscal  year  in  which  the  DPU  awards  are  granted  (the  “Measurement  Year”).  A  number  of  DPUs  equal  to  the 
applicable percentage of the maximum number of DPUs awarded will be confirmed as vested following the conclusion of the 
applicable DPU Measurement Year after the Committee’s certification of achievement of the applicable performance measure 
for such awards (the “Vested DPUs”). The recipient must remain employed with the Company for vesting purposes until August 
31 of the Measurement Year, subject to potential pro-rata vesting in the event of earlier retirement of the holder of the award in 
accordance with the award agreement. For recipients who are residents of the United States, the Vested DPUs must be held until 
termination of employment, with shares to be issued pursuant to the Vested DPUs six months following the day after each such 
recipient’s  termination  of  employment  with  the  Company.  For  recipients  who  are  not  residents  of  the  United  States,  the 
Committee  has  discretion  to  either  defer  settlement  of  each  such  recipient’s  Vested  DPUs  by  issuance  of  shares  following 
termination of employment or settle each Vested DPU in cash by payment of an amount equal to the closing price of one share 
of the Company’s common stock as of the date of the Committee’s certification of the relative achievement of the applicable 
performance measure for the DPU awards. Until issuance of shares in settlement of the Vested DPUs, the holders of each Vested 
DPU that is not settled in cash are entitled to receive dividend equivalents with respect to their Vested DPUs, payable in cash as 
and when dividends are declared by the Company’s Board of Directors. 

Stock-based compensation expense is amortized on a straight-line basis over the requisite service period for the entire award. 
Stock-based compensation expense related to the Company’s stock-based equity awards totaled $4.4 million, $4.2 million and 
$4.1 million for the  fiscal  years ended August 31, 2019, 2018 and 2017, respectively. The Company recognized income tax 
benefits related to such stock-based compensation of $1.0 million, $1.1 million and $1.4 million for the fiscal years ended August 
31, 2019, 2018 and 2017, respectively. As of August 31, 2019, the total unamortized compensation cost related to non-vested 
stock-based equity awards was $0.6 million and $2.1 million for RSUs and MSUs, respectively, which the Company expects to 
recognize  over  remaining  weighted-average  vesting  periods  of  1.6  and  1.9  years  for  RSUs  and  MSUs,  respectively.  No 
unamortized compensation cost for DPUs remained as of August 31, 2019. 

Stock Options 

Fiscal year 2008 was the last fiscal period in which the Company granted stock options and no stock options remained outstanding 
as of the prior fiscal year ended August 31, 2018. The estimated fair value of each of the Company’s stock option awards granted 
in and prior to fiscal year 2008 was determined on the date of grant using the Black-Scholes option pricing model. The total 
intrinsic value of stock options exercised was $0.5 million and $1.6 million for the fiscal years ended August 31, 2018 and 2017, 
respectively. The income tax benefits from stock options exercised totaled $0.1 million and $0.4 million for the fiscal years ended 
August 31, 2018 and 2017, respectively. 

F-27 

 
 
 
 
 
 
 
Restricted Stock Units 

The estimated fair value of each of the Company’s RSU awards was determined on the date of grant based on the closing market 
price of the Company’s common stock on the date of grant for those RSUs which are entitled to receive dividend equivalents 
with respect to the RSUs, or based on the closing market price of the Company’s common stock on the date of grant less the 
grant date present value of expected dividends during the vesting period for those RSUs which are not entitled to receive dividend 
equivalents with respect to the RSUs. 

A summary of the Company’s restricted stock unit activity is as follows (in thousands, except share and per share amounts):  

Restricted Stock Units 
Outstanding at August 31, 2018 

Granted 
Converted to common shares 
Forfeited 

Outstanding at August 31, 2019 
Vested at August 31, 2019 

Number of 
Shares 

 115,308  
 17,562  
 (35,813) 
 (137) 
 96,920  
 72,069  

$ 
$ 
$ 
$ 
$ 
$ 

Weighted-Average 
Grant Date 
Fair Value 
Per Share 

Aggregate 
Intrinsic Value 

 70.52  
 163.93  
 74.19  
 130.99  
 86.01  
 70.34  

$ 
$ 

 17,669 
 13,138 

The weighted-average grant date fair value of all RSUs granted during the fiscal years ended August 31, 2019, 2018 and 2017 
was $163.93, $111.71 and $109.23, respectively. The total intrinsic value of all RSUs converted to common shares was $6.0 
million, $2.8 million and $3.6 million for the fiscal years ended August 31, 2019, 2018 and 2017, respectively. 

The income tax benefits from RSUs converted to common shares totaled $1.4 million, $0.7 million and $1.3 million for the fiscal 
years ended August 31, 2019, 2018 and 2017, respectively. 

Market Share Units 

The MSUs are market performance-based awards that shall vest with respect to the applicable percentage of the target number 
of MSU shares based on relative total stockholder return (“TSR”) for the Company as compared to the total return for the Russell 
2000 Index (“Index”) over the performance Measurement Period. The ultimate number of MSUs that vest may range from 0% 
to 200% of the original target number of shares depending on the relative achievement of the TSR performance measure at the 
end of the Measurement Period. The probabilities of the actual number of MSUs expected to vest and resultant actual number of 
shares of common stock expected to be awarded are reflected in the grant date fair values of the various MSU awards; therefore, 
the compensation expense for the MSU awards will be recognized assuming the requisite service period is rendered and will not 
be adjusted based on the actual number of such MSU awards to ultimately vest. 

The estimated fair value of each of the Company’s MSU awards, which are not entitled to receive dividend equivalents with 
respect to the MSUs, was determined on the date of grant using the Monte Carlo simulation model, which utilizes multiple input 
variables to simulate a range of possible future stock prices for both the Company and the Index and estimates the probabilities 
of the potential payouts. The determination of the estimated grant date fair value of the MSUs is affected by the Company’s stock 
price and a number of assumptions including the expected volatilities of the Company’s stock and the Index, the Company’s 
risk-free interest rate and expected dividends. The following weighted-average assumptions for MSU grants for the last three 
fiscal years were used in the Monte Carlo simulation model: 

Expected volatility 
Risk-free interest rate 
Expected dividend yield 

2019 

Fiscal Year Ended August 31, 
2018 

2017 

19.6%  
3.0%  
0.0%  

20.4%  
1.6%  
0.0%  

21.1% 
1.0% 
0.0% 

The expected volatility utilized was based on the historical volatilities of the Company’s common stock and the Index in order 
to model the stock price movements. The volatility used was calculated over the most recent 2.90-year period for MSUs granted 
during the fiscal year ended August 31, 2019 and over the most recent 2.89-year periods for MSUs granted during each of the 
fiscal years ended August 31, 2018 and 2017, which were the remaining terms of the performance Measurement Period at the 
dates of grant. The risk-free interest rates used were based on the implied yield available on a U.S. Treasury zero-coupon bill 
with  a  remaining  term  equivalent  to  the  remaining  performance  Measurement  Period.  The  MSU  awards  stipulate  that,  for 
F-28 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
purposes of computing the relative TSR for the Company as compared to the return for the Index, dividends paid with respect to 
both the Company’s stock and the Index are to be treated as being reinvested into the stock of each entity as of the ex-dividend 
date. Accordingly, an expected dividend yield of zero was used in the Monte Carlo simulation model, which is the mathematical 
equivalent to reinvesting dividends in the issuing entity over the performance Measurement Period. 

A summary of the Company’s market share unit activity is as follows (in thousands, except share and per share amounts): 

Market Share Units 
Outstanding at August 31, 2018 

Granted 
Performance factor adjustments 
Converted to common shares 
Forfeited 

Outstanding at August 31, 2019 (1) 

Number of 

Shares 

 42,208  
 11,687  
 11,090  
 (24,752) 
 (709) 

 39,524  

$ 
$ 
$ 
$ 
$ 

$ 

Weighted-Average 

Grant Date 

Fair Value 

Per Share 

Aggregate 

Intrinsic Value 

 105.81  
 177.82  
 127.80  
 125.28  
 108.29  

 121.03  

$ 

 7,205 

(1)  This  figure  represents the  total number  of  shares underlying  MSU  grants assuming  achievement  of  the target number  of  shares at 100%.  As  the 
ultimate  number  of  shares  that  vest  could  be  as  high  as  200%  of  the  target,  the  Company  may  be  required  to  issue  additional  shares  to  satisfy 
outstanding MSU award grants. 

The weighted-average grant date fair value of all MSUs granted during the fiscal years ended August 31, 2019, 2018 and 2017 
was $177.82, $101.93 and $90.91, respectively. The total intrinsic value of all MSUs converted to common shares was $4.0 
million, $3.0 million and $2.8 million for the fiscal years ended August 31, 2019, 2018 and 2017, respectively. 

The income tax benefits from MSUs converted to common shares totaled $0.9 million, $0.8 million and $0.9 million for the 
fiscal years ended August 31, 2019, 2018 and 2017, respectively. 

Deferred Performance Units  

The DPU awards provide for performance-based vesting over a performance measurement period of the fiscal year in which the 
DPU  awards  are  granted.  The  performance  vesting  provisions  of  the  DPUs  are  based  on  relative  achievement  within  an 
established  performance  measure  range  of  the  Company’s  reported  earnings  before  interest,  income  taxes,  depreciation  in 
operating departments, and amortization computed on a consolidated basis for the Measurement Year, before deduction of the 
stock-based  compensation  expense  for  the  Vested  DPUs  and  excluding  other  non-operating  income  and  expense  amounts 
(“Adjusted Global EBITDA”). The ultimate number of DPUs that vest may range from 0% to 100% of the original maximum 
number of DPUs awarded depending on the relative achievement of the Adjusted Global EBITDA performance measure at the 
end of the Measurement Year. 

The estimated fair value of each of the Company’s DPU awards was determined on the date of grant based on the closing market 
price of the Company’s common stock on the date of grant less the grant date present value of expected dividends during the 
vesting period for the DPUs, which are not entitled to receive dividend equivalents with respect to the unvested DPUs. 

F-29 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
A summary of the Company’s deferred performance unit activity is as follows (in thousands, except share and per share 
amounts): 

Deferred Performance Units 
Outstanding at August 31, 2018 

Granted 
Performance factor adjustments 
Converted to common shares 
Forfeited 

Outstanding at August 31, 2019 
Vested at August 31, 2019 

Number of 

Shares 

Weighted-Average 

Grant Date 

Fair Value 

Per Share 

Aggregate 

Intrinsic Value 

 30,768  
 20,043  
 (25,966) 
 (629) 
 (686) 
 23,530  
 4,173  

$ 
$ 
$ 
$ 
$ 
$ 
$ 

 108.14  
 160.37  
 110.65  
 94.54  
 160.37  
 148.70  
 94.54  

$ 
$ 

 4,290 
 761 

The weighted-average grant date fair value of all DPUs granted during the fiscal years ended August 31, 2019, 2018 and 2017 
was $160.37, $110.65 and $110.19, respectively. The total intrinsic  value of all DPUs converted to common shares  was not 
significant for each of the fiscal years ended August 31, 2019, 2018 and 2017.  

The income tax benefits from DPUs converted to common shares were not significant for each of the fiscal years ended August 
31, 2019, 2018 and 2017. 

Note 15. Other Benefit Plans 

The Company has a WD-40 Company Profit Sharing/401(k) Plan and Trust (the “Profit Sharing/401(k) Plan”) whereby regular 
U.S.  employees  who  have  completed  certain  minimum  service  requirements  can  defer  a  portion  of  their  income  through 
contributions to a trust. The Profit Sharing/401(k) Plan provides for Company contributions to the trust, as approved by the Board 
of Directors, as follows: 1) matching contributions to each participant up to 50% of the first 6.6% of compensation contributed 
by the participant; 2) fixed non-elective contributions in the amount equal to 10% of eligible compensation; and 3) a discretionary 
non-elective  contribution  in  an  amount  to  be  determined  by  the  Board  of  Directors  up  to  5%  of  eligible  compensation.  The 
Company’s  contributions  are  subject  to  overall  employer  contribution  limits  and  may  not  exceed  the  amount  deductible  for 
income  tax  purposes.  The  Profit  Sharing/401(k)  Plan  may  be  amended  or  discontinued  at  any  time  by  the  Company.  The 
Company’s contribution expense for the Profit Sharing/401(k) Plan was $3.3 million for both fiscal years 2019 and 2018, and 
$3.2 million for fiscal year 2017. 

The Company’s international subsidiaries have similar benefit plan arrangements, dependent upon the local applicable laws and 
regulations. The plans provide for Company contributions to an appropriate third-party plan, as approved by the subsidiary’s 
Board of Directors. The Company’s contribution expense related to the international plans was $1.6 million for both fiscal years 
2019 and 2018, and was $1.4 million for the fiscal year ended August 31, 2017. 

F-30 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
 
 
 
 
   
 
   
 
   
 
 
  
 
 
 
Note 16.  Business Segments and Foreign Operations  

The Company evaluates the performance of its segments and allocates resources to them based on sales and operating income. 
The Company is organized on the basis of geographical area into the following three segments: the Americas; EMEA; and Asia-
Pacific. Segment data does not include inter-segment revenues. Unallocated corporate expenses are general corporate overhead 
expenses not directly attributable to the business segments and are reported separate from the Company’s identified segments. 
The  corporate  overhead  costs  include  expenses  for  the  Company’s  accounting  and  finance,  information  technology,  human 
resources, research and development, quality control and executive management functions, as well as all direct costs associated 
with public company compliance matters including legal, audit and other professional services costs. Also included in corporate 
overhead costs for fiscal year 2018 are corporate funded advertising and sales promotion expenses focused on increasing the 
Company’s digital presence and building brand awareness. 

Fiscal Year Ended August 31, 2019 

Net sales 
Income from operations 
Depreciation and  

amortization expense 

Interest income 
Interest expense 

Fiscal Year Ended August 31, 2018 

Net sales 
Income from operations 
Depreciation and  

amortization expense 

Interest income 
Interest expense 

Fiscal Year Ended August 31, 2017 

Net sales 
Income from operations 
Depreciation and  

amortization expense 

Interest income 
Interest expense 

Americas 

 EMEA 

Asia-Pacific 

  Corporate (1) 

Total 

Unallocated   

$ 
$ 

$ 
$ 
$ 

$ 
$ 

$ 
$ 
$ 

$ 
$ 

$ 
$ 
$ 

 193,972  
 50,069  

 4,532  
 29  
 2,156  

 192,878  
 48,954  

 4,142  
 13  
 4,209  

 184,929  
 48,303  

 4,270  
 8  
 2,570  

$ 
$ 

$ 
$ 
$ 

$ 
$ 

$ 
$ 
$ 

$ 
$ 

$ 
$ 
$ 

 160,615  
 37,246  

 2,538  
 23  
 379  

 150,878  
 36,241  

 2,561  
 320  
 -  

 136,771  
 35,389  

 2,090  
 389  
 -  

$ 
$ 

$ 
$ 
$ 

$ 
$ 

$ 
$ 
$ 

$ 
$ 

$ 
$ 
$ 

 68,763  
 20,813  

 282  
 103  
 6  

 64,762  
 19,098  

 313  
 121  
 10  

 58,806  
 16,765  

 254  
 111  
 12  

$ 
$ 

$ 
$ 
$ 

$ 
$ 

$ 
$ 
$ 

$ 
$ 

$ 
$ 
$ 

 -  
 (25,746)  

 241  
 -  
 -  

 -  
 (25,689)  

 784  
 -  
 -  

 -  
 (24,548)  

 155  
 -  
 -  

$ 
$ 

$ 
$ 
$ 

$ 
$ 

$ 
$ 
$ 

$ 
$ 

$ 
$ 
$ 

 423,350 
 82,382 

 7,593 
 155 
 2,541 

 408,518 
 78,604 

 7,800 
 454 
 4,219 

 380,506 
 75,909 

 6,769 
 508 
 2,582 

(1)  Unallocated corporate expenses are general corporate overhead expenses not directly attributable to any one of the business segments. These expenses 
are reported separate from the Company’s identified segments and are included in Selling, General and Administrative expenses on the Company’s 
consolidated statements of operations.  

The Company’s Chief Operating Decision Maker does not review assets by segment as part of the financial information provided 
and therefore, no asset information is provided in the above table.  

Net sales by product group are as follows (in thousands): 

Maintenance products 
Homecare and cleaning products 

Total 

2019 
 386,644 
 36,706 
 423,350 

$ 

$ 

F-31 

Fiscal Year Ended August 31, 
2018 
 372,391 
 36,127 
 408,518 

 $ 

 $ 

2017 
 342,295 
 38,211 
 380,506 

 $ 

 $ 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
Net sales and long-lived assets by geographic area are as follows (in thousands): 

Net Sales by Geography: 
United States 
International 

Total 

Long-lived Assets by Geography (1) : 
United States 
International 

Total 

2019 

Fiscal Year Ended August 31, 
2018 

2017 

$ 

$ 

$ 

$ 

 157,904 
 265,446 
 423,350 

 24,535 
 20,541 
 45,076 

 $ 

 $ 

 $ 

 $ 

 154,986 
 253,532 
 408,518 

 21,986 
 14,371 
 36,357 

 $ 

 $ 

 $ 

 $ 

 150,086 
 230,420 
 380,506 

 23,346 
 6,093 
 29,439 

 (1)   Includes tangible assets and property and equipment, net, attributed to the geographic location in which such assets are located.  

Note 17.  Subsequent Events 

On October 8, 2019, the Company’s Board of Directors declared a cash dividend of $0.61 per share payable on October 31, 2019 
to shareholders of record on October 18, 2019.  

F-32 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
   
 
   
 
 
 
   
 
   
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
INDEPENDENT ACCOUNTANTS

STOCK INFORMATION

PricewaterhouseCoopers LLP
San Diego, California

TRANSFER AGENT

Computershare 
P.O. Box 505000
Louisville, KY 40233-5000
Phone: +1-781-575-2879
https://www-us.computershare.com/investor/
contact

ANNUAL MEETING

December 10, 2019, 2:00 PM
WD-40 Company 
9715 Businesspark Avenue
San Diego, California 92131

INVESTOR RELATIONS

Wendy D. Kelley
Director, Investor Relations and Corporate 
Communications
Phone: +1-619-275-9304
investorrelations@wd40.com

PHYSICAL ADDRESS

WD-40 Company
9715 Businesspark Avenue
San Diego, California 92131
Phone: +1-858-251-5600

OPERATING SUBSIDIARIES

WD-40 Company Limited 
Milton Keynes, United Kingdom

WD-40 Company (Canada) Ltd.
Etobicoke, Canada

WD-40 Company (Australia) Pty. Limited
Epping, Australia

Wu Di (Shanghai) Industrial Co., Ltd.
Shanghai, China

WD-40 Company (Malaysia) SDN. BHD.
Selangor, Malaysia

The common stock of the Company is traded 
on the NASDAQ® Global Select Market under 
the symbol “WDFC.” The Company’s publicly 
filed reports, including financial statements and 
supporting exhibits, are available on the Securities 
and Exchange Commission’s EDGAR system, on 
the Company’s website at www.wd40company.
com, or by writing to the Corporate Secretary, 
WD-40 Company, P.O. Box 80607, San Diego, 
California 92138-0607

LEGAL DISCLAIMERS

This annual report contains “forward-looking 
statements” within the meaning of the Private 
Securities Litigation Reform Act of 1995. 
Such statements reflect management’s 
current expectations for the Company’s future 
performance but are subject to risks, uncertainties 
and assumptions that could cause actual results 
to differ materially from those anticipated in or 
implied by the forward-looking statements.

The Company’s expectations, beliefs and 
projections are expressed in good faith but there 
can be no assurance that they will be achieved or 
accomplished. Our forward-looking statements 
are generally identified with words such as 
“believe,” “expect,” “intend,” “plan,” “could,” 
“may,” “aim,” “anticipate,” “target,” “estimate” 
and similar expressions. Actual events or results 
can differ materially from those expressed or 
implied. Please refer to the information set forth 
under the captions “Risk Factors” and “Forward-
Looking Statements” in our Annual Report on 
Form 10-K for the year ended August 31, 2019 
and other reports and documents that we file from 
time to time with the Securities and Exchange 
Commission for some of the factors that may 
cause actual results to differ materially from the 
forward-looking statements. Except as required 
by law, we undertake no obligation to update any 
forward-looking statement.

Copyrighted © 2019 WD-40 Company.

All rights reserved. WD-40, WD-40 Smart Straw, 
WD-40 EZ-REACH, WD-40 Flexible, WD-40 
BIKE, WD-40 Specialist, 3-IN-ONE, Spot Shot, 
Lava, GT85, 1001, no vac and Solvol are, where 
designated, registered trademarks of WD-40 
Company or one of its subsidiaries in the primary 
markets in which they are used, or such marks are 
unregistered trademarks of WD-40 Company and 
its subsidiaries.

Corporate information as of October 15, 2019.

CORPORATE INFORMATION

BOARD OF DIRECTORS

Linda A. Lang
Chairman of the Board
Former Chairman and CEO
Jack in the Box, Inc.

Daniel T. Carter
Audit Committee Chair
Former Executive Vice President and CFO
BevMo! Inc. 

Melissa Claassen
Finance Committee Chair
Vice President, Business Unit Finance
adidas

Eric P. Etchart
Governance Committee Chair
Former Senior Vice President
Manitowoc Company

David B. Pendarvis
Governance Committee Chair
Chief Administrative Officer and  
Global General Counsel 
ResMed Inc.

Daniel E. Pittard
Former President and CEO
Rubio’s Restaurants Inc.

Garry O. Ridge
Chief Executive Officer
WD-40 Company

Gregory A. Sandfort
Compensation Committee Chair
President and Chief Executive Officer
Tractor Supply Company

Anne G. Saunders
Former President, U.S.
nakedwines.com

Neal E. Schmale
Former President and COO
Sempra Energy

EXECUTIVE OFFICERS

Garry O. Ridge
Chief Executive Officer

Steven A. Brass
President and Chief Operating Officer

Richard T. Clampitt
Vice President, General Counsel  
and Corporate Secretary

Geoffrey J. Holdsworth
Managing Director, Asia-Pacific

William B. Noble
Managing Director, EMEA

Patricia Q. Olsem
Division President, Americas

Jay W. Rembolt
Vice President, Finance, Treasurer  
and Chief Financial Officer

Stanley A. Sewitch
Vice President, Global Organization Development

Designed and produced by Mentus

  Pleasure in the job puts
  perfection in the work.

Aristotle

www.wd40company.com

WD-40 Company

9715 Businesspark Avenue

San Diego, CA 92131

+1-858-251-5600

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