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Wisdomtree Investment

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FY2016 Annual Report · Wisdomtree Investment
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WisdomTree Investments, Inc.

Annual Report 2016

© 2017 WisdomTree Investments, Inc. All rights reserved.

www.wisdomtree.com

May 1, 2017 

Dear Fellow Stockholders, 

In 2016, we endured a challenging year as our two largest exposures, Europe and Japan, were severely out of favor. To 
put  the  negative  macro  sentiment  in  context,  of  the  ninety-six  distinct  categories  tracked  by  Morningstar  ranked  by 
flows, Europe and Japan ranked ninety-sixth and ninety-fifth, respectively, with combined category outflows of over $32 
billion. As a leader in those market segments, the negative sentiment overshadowed our efforts resulting in $12.6 billion 
of  WisdomTree  outflows  in  2016.  This  macro  driven  decline  in  assets  pressured  our  financial  results  with  revenues, 
income and margins falling from the record levels generated in 2015.  Despite the disappointing results, it is important 
not to overlook several accomplishments made during the year. In 2016, our U.S. equity ETFs had their most successful 
year ever, generating $1.9 billion of inflows bringing assets under management in the category to $12 billion. We also 
had the most successful new ETF launch of the year, as measured by net inflows, with our Dynamic Currency Hedged 
International  Equity  Fund,  DDWM.  The  fund  received  the  award  for  2016  ‘Best  New  International/Global  Equity  ETF’ 
from  ETF.com,  a  leading  independent  authority  on  the  ETF  industry.  In  addition,  our  broader  new  dynamic  currency-
hedged ETF suite won the ‘Fund Innovation of the Year’ award from the Mutual Fund Industry Awards. While not all new 
funds  will  achieve  immediate  success,  WisdomTree  remains  on  the  forefront  of  index  construction  and  ETF 
development.  

Despite the challenging macro environment for the firm in 2016, we continued to invest heavily, but prudently, to best 
position WisdomTree to capitalize on the rapidly evolving asset and wealth management industry. Over the past several 
years, we have broadened and deepened our distribution reach, including 2016 investments to bolster our institutional 
team, deepen our retirement channel reach, and improve consultant relations. In 2016, we launched twelve new ETFs in 
the U.S. to further diversify the platform while remaining on the cutting edge of industry product innovation. This brings 
the fund launch count to 54 ETFs over the past four years as we’ve worked to better diversify our platform. In addition, 
with ETFs a global phenomenon, we further expanded our geographic presence by purchasing the outstanding minority 
interest in our European business and launching locally listed ETFs in Canada. Including our Japan sales office, we now 
have  a  meaningful  presence  in  the  four  most  relevant  global  ETF  markets.  We  also  continue  to  make  technology 
investments  including  building  robust  sales  tools,  expanding  data  analytics  capabilities,  and  a  minority  investment  in 
AdvisorEngine,  an  end-to-end  digital  wealth  platform  for  financial  advisors. With  the  investments  made  over  the  past 
several  years,  we  have  built  a  scalable  global  ETF  platform  positioned  to  take  advantage  of  the  tremendous  growth 
ahead for the ETF industry.  

Over the past ten years, ETFs in the U.S. have garnered $1.9 trillion of net inflows and WisdomTree has taken 2.3% of 
that  total.  The  pace  of  ETF  adoption  is  accelerating.  I  expect  the  next  ten  years  for  the  U.S.  ETF  industry  will  be 
considerably stronger, with 2017 off to a record start. Similar trends should play out globally as regulatory changes take 
effect,  capital  markets  develop,  and  investor  demand  for  high  quality,  transparent,  liquid  and  tax-efficient  products 
grows. While WisdomTree’s 2016 results were  disappointing, we stayed the  course and didn’t let  temporary negative 
macro sentiments alter our long-term vision. WisdomTree has made the investments in people, products, geographies 
and technology to garner a larger market share of growing ETF flows.  

In  closing,  I  wish  to  thank  the  entire  WisdomTree  team  for  their  dedication  and  passion.  And  to  all  our  stockholders, 
thank you for your continued support and interest in WisdomTree. 

Sincerely, 

Jonathan Steinberg 
Chief Executive Officer 

 
 
 
 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

Form 10-K

(Mark One)
È ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF

1934

‘ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT

OF 1934

For fiscal year ended December 31, 2016
or

For the transition period from

to

.

Commission File Number 001-10932

WisdomTree Investments, Inc.

(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)

245 Park Avenue, 35th Floor
New York, New York
(Address of principal executive offices)

13-3487784
(IRS Employer
Identification No.)

10167
(Zip Code)

212-801-2080
(Registrant’s Telephone Number, Including Area Code)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class:

Common Stock, $0.01 par value

Name of each exchange on which registered:

The NASDAQ Stock Market LLC

Securities registered pursuant to Section 12(g) of the Act:
None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. È Yes ‘ No
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. ‘ Yes È No
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934

during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. È Yes ‘ No

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File
required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter
period that the registrant was required to submit and post such files). È Yes ‘ No

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not contained herein, and

will not be contained, to the best of the registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this
Form 10-K or any amendment to this Form 10-K. ‘

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company.

See definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in 12b-2 of the Exchange Act.
Large accelerated filer È
Non-accelerated filer ‘ (Do not check if a smaller reporting company)

‘
Accelerated filer
Smaller reporting company ‘

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ‘ No È
At June 30, 2016, the aggregate market value of the registrant’s Common Stock held by non-affiliates (computed by reference to the closing sale price
of such shares on the NASDAQ Global Select Market on June 30, 2016) was $1,120,852,597. At February 17, 2017, there were 136,622,560 shares of the
registrant’s Common Stock outstanding.

The information required by Part III of this Report, to the extent not set forth herein, is incorporated herein by reference from the registrant’s definitive

proxy statement relating to the Annual Meeting of Stockholders to be held in 2017, which definitive proxy statement shall be filed with the Securities and
Exchange Commission within 120 days after the end of the fiscal year to which this Report relates.

DOCUMENTS INCORPORATED BY REFERENCE

WISDOMTREE INVESTMENTS, INC.

Form 10-K
For the Fiscal Year Ended December 31, 2016
TABLE OF CONTENTS

PART I . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 1.

Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 2.

Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 3.

Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 4. Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART II

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer

Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 6.

Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of

Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 7A. Quantitative and Qualitative Disclosures about Market Risk . . . . . . . . . . . . . . . . . . . . . . . . .

Item 8.

Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 9.

Changes in and Disagreements with Accountants on Accounting and Financial

Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART III

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 10. Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 11. Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related

Stockholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 13. Certain Relationships and Related Transactions, and Director Independence . . . . . . . . . . . .

Item 14. Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART IV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 15. Exhibits; Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 16. Form 10-K Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

This Annual Report on Form 10-K, or Report, contains forward-looking statements that are based on our

management’s belief and assumptions and on information currently available to our management. Although we
believe that the expectations reflected in these forward-looking statements are reasonable, these statements relate
to future events or our future financial performance, and involve known and unknown risks, uncertainties and
other factors that may cause our actual results, levels of activity, performance or achievements to be materially
different from any future results, levels of activity, performance or achievements expressed or implied by these
forward-looking statements.

In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,”

“expects,” “intends,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” “continue” or the
negative of these terms or other comparable terminology. These statements are only predictions. You should not
place undue reliance on forward-looking statements because they involve known and unknown risks,
uncertainties and other factors, which are, in some cases, beyond our control and which could materially affect
our results. Factors that may cause actual results to differ materially from current expectations include, among
other things, those listed in the section entitled “Risk Factors” and elsewhere in this Report. If one or more of
these risks or uncertainties occur, or if our underlying assumptions prove to be incorrect, actual events or results
may vary significantly from those implied or projected by the forward-looking statements. No forward-looking
statement is a guarantee of future performance. You should read this Report and the documents that we reference
in this Report and have filed with the Securities and Exchange Commission, or the SEC, as exhibits to this
Report, completely and with the understanding that our actual future results may be materially different from any
future results expressed or implied by these forward-looking statements.

In particular, forward-looking statements in this Report include statements about:

•

•

•

•

•

•

•

•

anticipated trends, conditions and investor sentiment in the global markets and exchange traded
products, or ETPs, which include exchange traded funds, or ETFs;

anticipated levels of inflows into and outflows out of our ETPs;

our ability to deliver favorable rates of return to investors;

our ability to develop new products and services;

our ability to maintain current vendors or find new vendors to provide services to us at favorable costs;

our ability to successfully expand our business into non-U.S. markets;

competition in our business; and

the effect of laws and regulations that apply to our business.

The forward-looking statements in this Report represent our views as of the date of this Report. We
anticipate that subsequent events and developments may cause our views to change. However, while we may
elect to update these forward-looking statements at some point in the future, we have no current intention of
doing so except to the extent required by applicable law. Therefore, these forward-looking statements do not
represent our views as of any date other than the date of this Report.

1

ITEM 1.

BUSINESS

Our Company

PART I

We are the only publicly-traded asset management company that focuses exclusively on ETPs. We were the
tenth largest ETP sponsor in the world based on assets under management, or AUM, with AUM of $41.3 billion
globally as of December 31, 2016. An ETP is a pooled investment vehicle that holds a basket of securities,
financial instruments or other assets and generally seeks to track (index-based) or outperform (actively managed)
the performance of a broad or specific equity, fixed income or alternatives market segment, or a basket of or a
single commodity or currency (or an inverse or multiple thereof). ETPs are listed on an exchange with their
shares traded in the secondary market at market prices, generally at approximately the same price as the net asset
value of their underlying components. ETP is an umbrella term that includes ETFs, exchange-traded notes and
exchange-traded commodities.

Our U.S. listed ETFs make up the vast majority of our global AUM. As of December 31, 2016, we were the
seventh largest ETF sponsor in the U.S. by AUM. Our family of ETFs includes funds that track our own indexes,
funds that track third party indexes and actively managed funds. We distribute our ETFs through all major
channels within the asset management industry, including brokerage firms, registered investment advisers and
institutional investors.

We focus on creating ETFs for investors that offer thoughtful innovation, smart engineering and redefined

investing. Most of our index-based funds employ a fundamentally weighted investment methodology, which
weights securities on the basis of factors such as dividends or earnings, whereas most other ETF industry indexes
use a capitalization weighted methodology. In June 2016, 19 of our U.S. listed ETFs established a 10-year track
record, all of which employed a fundamentally weighted investment methodology and most of which
outperformed their comparable benchmarks. We also offer actively managed ETFs, which are ETFs that are not
based on a particular index but rather are actively managed with complete transparency into the ETF’s portfolio
on a daily basis. Our broad regulatory exemptive relief enables us to use our own indexes for certain of our ETFs
and actively manage other ETFs.

Business Segments

We operate as an ETP sponsor and asset manager providing investment advisory services in the U.S.,

Europe, Canada and Japan. These activities are reported in our U.S. Business and International Business
segments, as follows:

• U.S. Business segment: Our U.S. business and Japan sales office, which primarily engages in selling

our U.S. listed ETFs to Japanese institutions; and

•

International Business segment: Our European business which commenced in April 2014 in connection
with our acquisition of U.K. based ETP sponsor Boost ETP, LLP (“Boost”) and our Canadian business
which launched its first six ETFs in July 2016.

2

The following charts reflect key operating and financial metrics for our businesses:

U.S. Business Segment

U.S. Listed AUM (End of Year)
($ in billions)

U.S. Listed Net Inflows/(Outflows)
($ in billions)

U.S. ETF Inflow Market Share

7.3%

51.6

39.3

40.2

16.9

5.1

2014

2015

2016

2014

2015

-12.6
2016

2014

2015

NA

2016

2.1%

International Business Segment

International AUM (End of Year)
($ in millions)

International Net Inflows
($ in millions)

1,093

827

774

181

135

318

2014

2015

2016

2014

2015

2016

Consolidated Operating Results

Revenues
($ in millions)

298.9

Pre-Tax Income
($ in millions)

137.2

183.8

219.4

73.5

55.6

2014

2015

2016

2014

2015

2016

3

The following charts reflect the distribution and asset mix of our U.S. listed ETFs, which make up the vast

majority of our global AUM as of December 31, 2016:

U.S. Listed AUM by Distribution Channel

U.S. Listed AUM by Asset Class

Retail
4%

Int'l
10%

Institutional
14%

Registered
Investment
Advisors
37%

Wirehouse
35%

Other
3%

Emerging
Markets
Equity
10%

Int'l Equity
10%

U.S. Equity
30%

Int'l Hedged
Equity
47%

Approximately 43% of our AUM have been gathered in two of our U.S. listed ETFs – WisdomTree Europe
Hedged Equity Fund (HEDJ) and WisdomTree Japan Hedged Equity Fund (DXJ) – which invest in European or
Japanese equities, respectively, using our fundamentally weighted approach and, in addition, hedge exposure to
the Euro or Yen. These two products also accounted for approximately 50% of our revenues in 2016.

Our Industry

An ETF is an investment fund that holds securities such as equities or bonds and/or other assets such as
derivatives or commodities, and generally trades at approximately the same price as the net asset value of its
underlying components over the course of the trading day. ETFs offer exposure to a wide variety of asset classes
and investment themes, including domestic, international and global equities, and fixed income securities, as well
as securities in specific industries and countries. There are also ETFs that track certain specific investments, such
as commodities, real estate or currencies.

We believe ETPs, the vast majority of which are comprised of ETFs, have been one of the most innovative

investment products to emerge in the last two decades in the asset management industry. As of December 31,
2016, there were approximately 2,000 ETPs in the U.S. with aggregate AUM of $2.5 trillion.

4

The chart below reflects the AUM of the global ETP industry since 2001:

Global ETP Industry AUM
($ in trillions)

3.5

3.0

2.8

2.4

1.9

1.5

1.5

1.2

0.1

0.1

0.2

0.3

0.9

0.8

0.6

0.4

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Source: BlackRock

As of December 31, 2016, we were the seventh largest ETF sponsor in the U.S. and the tenth largest ETP

sponsor in the world by AUM:

Rank

ETP Sponsor

AUM (in billions)

1
2
3
4
5
6
7
8
9
10

iShares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vanguard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State Street . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PowerShares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Nomura . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deutsche Bank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Charles Schwab . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Lyxor/Soc Gen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
First Trust . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
WisdomTree . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,293
$ 647
$ 539
$ 116
82
$
73
$
60
$
54
$
42
$
41
$

Source: BlackRock

ETFs have become more popular among a broad range of investors as they come to understand the benefits

of ETFs and use them for a variety of purposes and strategies, including low cost index investing and asset
allocation, access to specific asset classes, protective hedging, income generation, arbitrage opportunities and
diversification.

While ETFs are similar to mutual funds in many respects, they have some important differences as well:

• Transparency. ETFs disclose the composition of their underlying portfolios on a daily basis, unlike

mutual funds, which typically disclose their holdings every 90 days.

•

Intraday trading, hedging strategies and complex orders. Like stocks, ETFs can be bought and sold
on exchanges throughout the trading day at market prices. ETFs update the indicative values of their

5

underlying portfolios every 15 seconds. As publicly-traded securities, ETF shares can be purchased on
margin and sold short, enabling the use of hedging strategies, and traded using limit orders, allowing
investors to specify the price points at which they are willing to trade.

• Tax efficiency. In the U.S., whenever a mutual fund or ETF realizes a capital gain that is not balanced
by a realized loss, it must distribute the capital gain to its shareholders. These gains are taxable to all
shareholders, even those who reinvest the gain distributions in additional shares of the fund. However,
most ETFs typically redeem their shares through “in-kind” redemptions in which low-cost securities
are transferred out of the ETF in exchange for fund shares in a non-taxable transaction. By using this
process, ETFs avoid the transaction fees and tax impact incurred by mutual funds that sell securities to
generate cash to pay out redemptions.

• Uniform pricing. From a cost perspective, ETFs are one of the most equitable investment products on
the market. Investors, regardless of their size, structure or sophistication, pay identical advisory fees.
Unlike mutual funds, U.S. listed ETFs generally do not have different share classes or different
expense structures for retail and institutional clients and ETFs typically are not sold with sales loads or
12b-1 fees. In many cases, ETFs offer lower expense ratios than comparable mutual funds.

ETFs are used in various ways by a range of investors, from conservative to speculative uses including:

• Low cost index investing. ETFs provide exposure to a variety of broad-based indexes across equities,
fixed income, commodities and other asset classes and strategies, and can be used as both long-term
portfolio holdings or short term trading tools. ETFs offer an efficient and less costly method by which
to gain exposure to indexes as compared to individual stock ownership.

•

Improved access to specific asset classes. Investors often use ETFs to gain access to specific market
sectors or regions around the world by investing in an ETF that holds a portfolio of securities in that
region or segment rather than buying individual securities.

• Asset allocation. Investors seeking to invest in various asset classes to develop an asset allocation

model in a cost-effective manner can do so easily with ETFs, which offer broad exposure to various
asset classes in a single security.

• Protective hedging. Investors seeking to protect their portfolios may use ETFs as a hedge against

unexpected declines in prices of securities arising from market movements and changes in currency
and interest rates.

•

•

Income generation. Investors seeking to obtain income from their portfolios may buy fixed income
ETFs that typically distribute monthly income or dividend-paying ETFs that encompass a basket of
dividend-paying stocks rather than buying individual stocks.

Speculative investing. Investors with a specific directional opinion about a market sector may choose
to buy or sell (long or short) an ETF covering or leveraging that market sector.

• Arbitrage. Sophisticated investors may use ETFs in order to exploit perceived value differences

between the ETF and the value of the ETF’s underlying portfolio of securities.

• Diversification. By definition, ETFs represent a basket of securities and each fund may contain

hundreds or even thousands of different individual securities. The “instant diversification” of ETFs
provides investors with broad exposure to an asset class, market sector or geography.

ETFs are one of the fastest growing sectors of the asset management industry. According to the Investment
Company Institute, from January 1, 2014 through December 31, 2016, U.S. listed equity ETFs have generated
positive inflows of approximately $550 billion while long-term equity mutual funds have experienced outflows
of approximately $310 billion. U.S. listed ETF fixed income flows also have surpassed long-term fixed income
mutual fund flows as fixed income ETFs have generated positive inflows of approximately $189 billion

6

compared to $125 billion of inflows for long-term fixed income mutual funds during this same period. We
believe this trend is due to the inherent benefits of ETFs, that is: transparency, liquidity and tax efficiency.

We believe our growth, and the growth of the ETF industry in general, will continue to be driven by the

following factors:

• Education and greater investor awareness. Over the last several years, ETFs have been taking a

greater share of inflows and AUM from mutual funds. We believe as a result of market downturns
during the economic crisis, investors have become more aware of some of the deficiencies of mutual
funds and other financial products. In particular, we believe investors are increasing their focus on
important characteristics of their traditional investments—namely transparency, tradability, liquidity,
tax efficiency and fees. Their attention and education focused on these important investment
characteristics may be one of the drivers of the shift in inflows from traditional mutual funds to ETFs.
We believe as investors become more aware and educated about ETFs and their benefits, ETFs will
continue to take market share from traditional mutual funds and other financial products or structures
such as hedge funds, separate accounts and individual stocks.

• Move to fee-based models. Over the last several years, many financial advisers have changed the
revenue model that they charge clients from one that is “transaction-based,” that is, based on
commissions for trades or receiving sales loads, to a “fee-based” approach, where an overall fee is
charged based on the value of AUM. This fee-based approach lends itself to the adviser selecting
no-load, lower-fee financial products, and in our opinion, better aligns advisers with the interests of
their clients. Since ETFs generally charge lower fees than mutual funds, we believe this model shift
will benefit the ETF industry. As major brokerage firms and asset managers encourage their advisers to
move towards fee-based models, we believe overall usage of ETFs likely will increase.

•

Innovative product offerings. Historically, ETFs tracked traditional equity indexes, but the volume of
ETF growth has led to significant innovation and product development. As demand increased, the
number of ETFs has also increased and today, ETFs are available for virtually every asset class
including fixed income, commodities, alternative strategies, leveraged/inverse, real estate and
currencies. We believe, though, that there remain substantial areas for ETF sponsors to continue to
innovate, including alternative- and investment theme-based strategies, hard and soft commodities, and
actively managed strategies. We believe the further expansion of ETFs will fuel further growth and
investments from investors who typically access these products through hedge funds, separate
accounts, stock investments or the futures and commodity markets.

• New distribution channels. Online retail discount brokers now offer free trading and promotion of

select ETFs. We believe the promotion of ETF trading by discount brokers and their marketing of ETFs
to a wider retail channel will contribute to the future growth of ETFs. Increasingly, institutional
investors such as pensions, endowments and even mutual funds are using ETFs as trading tools as well
as core holdings.

• Changing demographics. As the “baby boomer” generation continues to mature and retire, we expect

that there will be a greater demand for a broad range of investment solutions, with a particular
emphasis on income generation and principal protection, and that more of these investors will seek
advice from professional financial advisers. We believe these financial advisers will migrate more of
their clients’ portfolios to ETFs due to their lower fees, better fit within fee-based models, and their
ability to (i) provide access to more diverse market sectors, (ii) improve multi-asset class allocation,
and (iii) be used for different investment strategies, including income generation. Overall, we believe
ETFs are well-suited to meet the needs of this large and important group of investors. In addition, since
many younger investors and financial advisers have demonstrated a preference for the ETF structure
over traditional product structures, we believe that wealth transfers from one generation to another will
also have a positive effect on ETF industry growth.

•

International Markets. We believe the growth of ETFs is a global phenomenon. While the U.S.
currently represents the vast majority of global ETF assets, Europe, Canada, Asia and Latin America

7

are growing. Many of the same growth drivers powering the U.S. ETF industry are gradually taking
hold in global markets. Additionally, there is an increasing trend of non-U.S. institutional investors
investing in U.S.-listed ETFs.

• Regulation. In April 2016, the Department of Labor, or DOL, published its final rule to address

conflicts of interest in retirement advice, commonly referred to as the Fiduciary Rule. The Fiduciary
Rule is scheduled to become effective in April 2017. However, in February 2017, President Trump
issued a presidential memorandum instructing the DOL to conduct an economic and legal analysis of
the rule’s potential impact. As a result, the DOL has formally proposed a 60-day delay to the effective
date. Also in February 2017, a Texas district court upheld the rule. In response to the Fiduciary Rule,
industry experts predict an acceleration in the shift from commission to fee-based advisory models.
Already, we have seen several large asset management firms announce changes to their platforms and
policies in response to the Fiduciary Rule which favor fee based account structures. Also, in response
to the Fiduciary Rule, several fund sponsors have implemented further fee reductions which have
occurred primarily in commoditized exposures based upon third party indexes. If the Fiduciary Rule is
ultimately implemented, we believe that ETFs’ competitiveness generally will increase due to the
inherent benefits of ETFs – transparency and liquidity; and while we are not immune to fee pressure,
we believe our proprietary approach and self-indexing differentiates us from the competition. Even if
the Fiduciary Rule is not implemented, we believe certain large firms nevertheless will move forward
with changes that were developed to comply with the rule.

Additionally, while the shift toward fee-based models continues to take hold in the U.S. market as
described above, regulatory initiatives in international markets are accelerating this trend in new
markets. We believe regulations that discourage a commission model and mandate transparency of fees
are conducive for ETF growth.

Our Competitive Strengths

• Well-positioned in large and growing markets. We believe that ETFs are well positioned to grow
significantly faster than the asset management industry as a whole, making our focus on ETFs a
significant advantage versus other traditional asset management firms. At December 31, 2016, we were
the seventh largest ETF sponsor in the U.S. by AUM. Within the ETF industry, being a first mover, or
one of the first providers of ETFs in a particular asset class, can be a significant advantage. We believe
that our early leadership in a number of asset classes positions us well to maintain a leadership
position.

•

Strong performance. We create our own indexes, most of which weight companies in our equity ETFs
by a measure of fundamental value and are rebalanced annually. By contrast, traditional indexes are
market capitalization weighted and tend to track the momentum of the market. In addition, we also
offer actively managed ETFs, as well as ETFs based on third party indexes. In evaluating the
performance of our U.S. listed equity, fixed income and alternative ETFs against actively managed and
index based mutual funds and ETFs, 95% of the $37.1 billion invested in our ETFs and 69% (52 of 75)
of our ETFs covered by Morningstar outperformed their comparable Morningstar average since
inception as of December 31, 2016.

• Differentiated product set, powered by innovation. We have a broad and diverse product set. Our

products span a variety of traditional and high growth asset classes, including equities, fixed income,
currencies and alternatives, and include both passive and actively managed funds. Our innovations
include launching the industry’s first emerging markets small-cap equity ETF, the first actively
managed currency ETFs, one of the first international local currency denominated fixed income ETFs,
the first managed futures strategy ETF, the first currency hedged international equity ETFs in the U.S.
and the first smart beta corporate bond suite.

8

Our product development strategy comes from two competitive advantages:

•

Self-indexing. The majority of our ETFs are based on proprietary WisdomTree indexes which we
believe gives us several advantages. First, it minimizes our third party index licensing fees, which
increases our profitability. Second, because we develop our own intellectual property, we are
intimately familiar with our strategies and able to effectively communicate their value proposition
in the market with research content and support. Third, it can enhance our speed to market and
first mover advantage. Fourth, because these indexes are proprietary to WisdomTree, we may face
similar competition, but we never face exact competition. Our competitors license similar third
party indexes and need to compete on price to differentiate their offerings.

• Broad regulatory relief. Our broad exemptive relief also allows us to bring unique products to

markets, including actively managed funds.

We believe that our expertise in product development combined with our self-indexing capabilities and
regulatory exemptive relief provides a strategic advantage, enabling us to launch innovative ETFs that
others may not be able to launch as quickly.

• Extensive marketing, research and sales efforts. We have invested significant resources to establish
the WisdomTree brand through targeted television, print and online advertising, social media, as well
as through our public relations efforts. The majority of our employees are dedicated to marketing,
research and sales. Our sales professionals are the primary points of contact for financial advisers,
independent advisory firms and institutional investors who use our ETFs. Their efforts are enhanced
through value-added services provided by our research and marketing efforts. We have strong
relationships with financial advisers at leading national brokerage firms, registered investment advisers
and high net worth advisers. We believe that by strategically aligning these adviser relationships and
marketing campaigns with targeted research and sales initiatives and products that align with market
sentiment, we differentiate ourselves from our competitors.

• Efficient business model with lower risk profile. We have invested heavily in the internal development
of our core competencies with respect to product development, marketing, research and sales of ETFs.
We outsource to third parties those services that are not our core competencies or may be resource or
risk intensive, such as the portfolio management responsibilities and fund accounting operations of our
ETFs. In addition, since we create our own indexes for most of our ETFs, we usually do not incur many
licensing costs.

•

Strong, seasoned and creative management team. We have built a strong and dedicated senior
leadership team. Most of our leadership team has significant ETF or financial services industry
experience in fund operations, regulatory and compliance oversight, product development and
management or marketing and communications. We believe our team, by developing an ETF sponsor
from the ground up despite significant competitive, regulatory and operational barriers, has
demonstrated an ability to innovate as well as recognize and respond to market opportunities and
effectively execute our strategy.

Our Growth Strategies

Our goal is to become one of the top five ETF sponsors in the world. We believe our continued execution

will enable us to increase trading volumes and build longer performance track records, which should allow us to
attract additional investors and, in turn, further grow our AUM. We will seek to increase our market share and
build additional scale by continuing to implement the following growth strategies:

•

Increase penetration within existing distribution channels and expand to new distribution channels.
We believe there is an opportunity to increase our market share by further penetrating existing
distribution channels, expanding into new distribution channels and by cross-selling additional
WisdomTree ETFs. To achieve these objectives, we intend to continue our strategy of targeted
advertising and direct marketing, coupled with our research-focused sales support initiatives, to
enhance product awareness.

9

In addition, in November 2016, we made a $20.0 million strategic investment for a 36% fully diluted
equity interest in AdvisorEngine, Inc., formerly known as Vanare, Inc., an end-to-end digital wealth
management platform which enables individual customization of investment philosophies. We and
AdvisorEngine also entered into a strategic agreement whereby our asset allocation models are made
available through AdvisorEngine’s open architecture platform and we actively introduce the platform
to our distribution network. AdvisorEngine offers an array of distinct product offerings that provide
advisors with new client prospecting tools, online client onboarding, institutional grade analytics,
trading, performance reporting and billing. Its technology is distinctive in that it provides these features
from an advisor-centric point of view, allowing advisors to deepen their engagement with clients and
demonstrate the value of the advisory relationship. We believe this investment will enable us to expand
our relationships with advisors and actively participate in the digitization of the wealth management
industry.

• Launch innovative new products that diversify our product offerings and revenues. We believe our

track record has shown that we can create and sell innovative ETFs that meet market demand. In 2017,
we intend to target the retirement sector by leveraging our existing intellectual property to offer
collective investment funds under the WisdomTree Collective Investment Trust, or CIT. The CIT is
exempt from registration with the SEC as a bank-maintained collective investment fund established for
employee benefit trusts. We believe that continued launches of new products will strengthen our
business by allowing us to realize new inflows, maintain and grow our AUM and generate revenues
across different market cycles as particular investment strategies move in and out of favor.

• Grow our international business. To date, our sales and marketing have been principally focused on
the domestic U.S. market. However, we have taken steps to broaden our reach around the world.

• Europe. In April 2014, we acquired a majority stake in our European business and accelerated the
buyout of the remaining minority interest in May 2016. Through this platform, we currently have
listed 16 WisdomTree branded UCITS ETFs, and for some have created additional currency-
hedged share classes, on the London Stock Exchange, Borsa Italiana, Deutsche Börse and SIX
Swiss Exchange, and we continue to manage and grow the Boost lineup ETPs under the Boost
brand.

•

Latin America. We have cross-listed certain of our ETFs on the Mexican stock exchange,
targeting institutional investors trading foreign securities in Mexico. We are also party to a
marketing arrangement with the Compass Group to market WisdomTree ETFs in Latin America.

• Australia, New Zealand and Israel. In 2014, we entered into a marketing arrangement with

BetaShares to market our U.S. listed ETFs in Australia and New Zealand, and in 2015, we entered
into a similar arrangement in Israel.

•

Japan. In February 2016, we began selling our U.S. listed ETFs to the institutional market through
our sales office in Japan. Moreover, we made regulatory filings in Japan which permit 27 of our
U.S. listed ETFs to be marketed to retail investors in Japan. In addition, key personnel from our
Japan office travel globally to market our Japan themed ETFs to institutional investors outside of
Japan.

• Canada. In April 2016, we established an office in Toronto and in July 2016 began distributing a
select range of locally listed ETFs. We currently have listed six WisdomTree branded Canadian
ETFs.

• China. In July 2016, we entered into a global product partnership with ICBC Credit Suisse Asset
Management (International) Company Limited to launch, market and distribute ETFs that track
the S&P China 500 Index. A Luxembourg UCITS ETF listed in Europe marked the first product
in this collaboration.

As ETFs are increasingly traded globally, we believe that international expansion of our marketing,
communication and sales strategies will provide significant new growth avenues to participate in new
regional markets as well as increasing cross-border investments by non U.S. institutional investors.

10

•

Selectively pursue acquisitions or partnerships. We may pursue acquisitions or enter into partnerships
or other commercial arrangements that will enable us to strengthen our current business, expand and
diversify our product offering, increase our AUM or enter into new markets. We believe entering into
partnerships or pursuing acquisitions is a cost-effective means of growing our business and AUM. For
example, in November 2016, we made a strategic investment in and entered into a strategic agreement
with AdvisorEngine. In January 2016, we acquired the managing owner of the GreenHaven Continuous
Commodity Index Fund, which has been renamed the WisdomTree Continuous Commodity Index
Fund (NYSE Arca: GCC) to add commodities to our product set. In April 2014, we acquired a majority
stake in our European business and accelerated the buyout of the remaining minority interest in May
2016.

Regulatory Framework of the ETF Industry

Not all ETPs are ETFs. ETFs are a distinct type of security with features that are different than other ETPs.

ETFs are open-end investment companies or unit investment trusts regulated in the U.S. by the Investment
Company Act of 1940, or the Investment Company Act. This regulatory structure is designed to provide investor
protection within a pooled investment product. For example, the Investment Company Act requires that at least
40% of the Trustees for each ETF must not be affiliated persons of the fund’s investment manager, or
Independent Trustees. If the ETF seeks to rely on certain rules under the Investment Company Act, a majority of
the Trustees for that ETF must be Independent Trustees. In addition, as discussed below, ETFs have received
orders from the staff of the SEC which exempt them from certain provisions of the Investment Company Act;
however, ETFs generally operate under regulations that prohibit affiliated transactions, are subject to standard
pricing and valuation rules and have mandated compliance programs. ETPs can take a number of forms in
addition to ETFs, including exchange traded notes, grantor trusts or limited partnerships. In the U.S. market, a
key factor differentiating ETFs, grantor trusts and limited partnerships from exchange traded notes is that the
former hold assets underlying the ETP. Exchange traded notes, on the other hand, are debt instruments issued by
the exchange traded note sponsor. Also, each of these structures has implications for taxes, liquidity, tracking
error and credit risk.

Because ETFs do not fit into the regulatory provisions governing mutual funds, ETF sponsors need to obtain

“exemptive relief” from the SEC from certain provisions of the Investment Company Act in order to operate
ETFs. This exemptive relief allows the ETF sponsor to bring to market the specific products or structures for
which the relief was requested and obtained. Applying for exemptive relief can be costly and take several months
to several years depending on the type of exemptive relief sought. See “Business—Regulation” below.

Our U.S. Listed Products

As of December 31, 2016, we offered a comprehensive family of 94 ETFs.

International Hedged Equity ETFs

In December 2009, we launched the U.S. industry’s first currency hedged equity ETFs and currently have

24 such ETFs in the market. These ETFs provide exposure to a specified international equity market while
hedging the currency exposure of that market relative to the U.S. dollar. In 2016, we launched dynamic currency
hedged ETFs, including the Dynamic Currency Hedged International Equity ETF (DDWM), which was the most
successful ETF launched in the U.S. in 2016 based on total AUM. Our international hedged equity ETFs are
sub-advised by Mellon Capital, a subsidiary of The Bank of New York Mellon Corporation, or BNY Mellon.

Equity ETFs

We offer equity ETFs that provide access to the securities of large, mid and small-cap companies located in
the U.S., international developed markets and emerging markets, as well as particular market sectors and styles.

11

Our equity ETFs track our own indexes, the majority of which are fundamentally weighted as opposed to market
capitalization weighted indexes, which assign more weight to stocks with the highest market capitalizations.
These fundamentally weighted indexes focus on securities of companies that pay regular cash dividends or on
securities of companies that have generated positive cumulative earnings over a certain period. We believe
weighting equity markets by dividends and income, rather than by market capitalization, can provide investors
with better risk-adjusted returns over longer term periods in core equity exposures. In 2016, we experienced a
record year of net inflows of $1.9 billion into our U.S. equity ETFs. Our equity ETFs are sub-advised by Mellon
Capital.

Fixed Income ETFs

In 2010, we began launching international fixed income ETFs. Currently, these ETFs invest in emerging
market countries, Asia Pacific ex-Japan countries or Australia and New Zealand. These ETFs are denominated in
either local or U.S. currencies. We intend to launch additional fixed income bond funds and broaden our product
offerings in this category. In December 2013, we launched a suite of rising rate bond ETFs based on leading
fixed income benchmarks we license from third parties. In July 2015, we launched an ETF that seeks to track a
yield-enhanced index of U.S. investment grade bonds and in 2016 we launched the industry’s first smart beta
corporate bond suite. Our fixed income ETFs are sub-advised by either Mellon Capital, Western Asset
Management, a subsidiary of Legg Mason, or Voya Investment Management, a subsidiary of Voya Financial Inc.

Currency ETFs

We launched the industry’s first currency ETFs in May 2008 using our regulatory exemption for actively

managed funds. We offer currency ETFs that provide investors with exposure to developed and emerging
markets currencies, including the Chinese Yuan and the Brazilian Real. In December 2013, we launched a
U.S. Dollar Bullish Fund licensing a new Bloomberg index. Currency ETFs invest in U.S. money market
securities, forward currency contracts and swaps and seek to achieve the total returns reflective of both money
market rates in selected countries available to foreign investors and changes to the value of these currencies
relative to the U.S. dollar. Our currency ETFs are sub-advised by Mellon Capital and Western Asset
Management.

Alternative Strategy ETFs

In 2011, we launched the industry’s first managed futures strategy ETF and a global real return ETF. In

2015, we launched a dynamic long/short U.S. equity ETF and a dynamic bearish U.S. equity ETF. In 2016, we
launched a collateralized put write strategy ETF on the S&P 500 index. We also intend to explore additional
alternative strategy products in the future. Our managed futures strategy ETF and dynamic long/short and bearish
U.S. equity ETFs are sub-advised by Mellon Capital and our global real return ETF is sub-advised by Western
Asset Management.

Commodity ETFs

In January 2016, we acquired the managing owner of the GreenHaven Continuous Commodity Index Fund,

which has been renamed the WisdomTree Continuous Commodity Index Fund (NYSE Arca: GCC).

Our International Listed Products

WisdomTree UCITS ETFs

In connection with our acquisition of our European business in April 2014 and its subsequent build out, we

have launched 16 UCITS ETFs, and for some have created additional currency-hedged share classes, on the
London Stock Exchange, Borsa Italiana, Deutsche Börse and SIX Swiss Exchange, providing exposure to large
and small-cap U.S., European and emerging markets equities, as well as a diversified commodities strategy.

12

Boost ETPs

As part of the acquisition of our European business in April 2014, we acquired Boost’s equity, commodity,
fixed income and currency ETPs, which are listed in Europe. As of December 31, 2016, there were 68 ETPs on
the European platform.

Canadian ETFs

In April 2016, we established an office in Toronto and in July 2016 began distributing a select range of

locally listed ETFs. We currently have listed six WisdomTree branded Canadian ETFs.

Sales, Marketing and Research

We distribute our ETFs through all major channels within the asset management industry, including
brokerage firms, registered investment advisers and institutional investors. Our primary sales efforts are not
directed towards the retail segment but rather are directed towards the financial or investment adviser who acts as
the intermediary between the end-client and us. We do not pay commissions nor do we offer 12b-1 fees to
financial advisers to use or recommend the use of our ETFs.

We have developed an extensive network and relationships with financial advisers and we believe our ETFs
and related research are well structured to meet their needs and those of their clients. Our sales professionals act
in a consultative role to provide the financial adviser with value-added services. We seek to consistently grow
our network of financial advisers and we opportunistically seek to introduce new products that best deliver our
investment strategies to investors through these distribution channels. We have our own team of approximately
70 sales professionals globally as of December 31, 2016. We plan to incrementally add to our sales force and
invest in sales-related resources over the course of 2017 to further penetrate existing sales channels, and to better
service new emerging distribution channels.

In addition, we have agreements with third parties to serve as the external marketing agents for the

WisdomTree ETFs in Latin America, Australia, New Zealand and Israel as well as with certain brokerage firms
to allow certain of our ETFs to trade commission free on their brokerage platforms in exchange for a percentage
of our advisory fee revenues from certain AUM. We believe these arrangements expand our distribution
capabilities in a cost-effective manner and we may continue to enter into such arrangements in the future.

Our marketing efforts are focused on three objectives: generating new clients and inflows to our ETFs;

retaining existing clients, with a focus on cross-selling additional WisdomTree ETFs; and building brand
awareness. We pursue these objectives through a multi-faceted marketing strategy targeted at financial advisers.
We utilize the following strategies:

• Targeted advertising. We create highly targeted multi-media advertising campaigns limited to

established core financial media. For example, our television advertising runs exclusively on the cable
networks CNBC, Fox Business and Bloomberg Television; online advertising runs on investing or
ETF-specific web sites, such as www.seekingalpha.com and www.etfdatabase.com; and print
advertising runs in core financial publications, including Barron’s, Pensions & Investments and
Investor’s Business Daily.

• Media relations. We have a full time public relations team who has established relationships with the

major financial media outlets including: The Wall Street Journal, Barron’s, Financial Times,
Bloomberg, Reuters, New York Times and USA Today. We utilize these relationships to help create
awareness of the WisdomTree ETFs and the ETF industry in general. Several members of our
management team and multiple members of our research team are frequent market commentators and
conference panelists.

13

• Direct marketing. We have a database of financial advisers to which we regularly market through

targeted and segmented communications, such as on-demand research presentations, ETF-specific or
educational events and presentations, quarterly newsletters and market commentary from our senior
investment strategy adviser, Professor Jeremy Siegel.

•

•

Social media. We have implemented a social media strategy that allows us to connect directly with
financial advisers and investors by offering timely access to our research material and more general
market commentary. Our social media strategy allows us to continue to enhance our brand reputation
of expertise and thought leadership in the ETF industry. For example, we have established presence on
LinkedIn, Twitter and YouTube, and our blog content is syndicated across multiple business-oriented
websites.

Sales support. We create comprehensive materials to support our sales process including whitepapers,
research reports, webinars, blogs, podcasts, videos and performance data for our ETFs.

We will continue to evolve our marketing and communication efforts in response to changes in the ETF

industry, market conditions and marketing trends.

Our research team has three core functions: index development and oversight, investment research and sales

support. In its index development role, the research group is responsible for creating the investment
methodologies and overseeing the maintenance of our indexes that the WisdomTree ETFs are designed to track.
The team also provides a variety of investment research around these indexes and market segments. Our research
is typically academic-type research to support our products, including white papers on the strategies underlying
our indexes and ETFs, investment insights on current market trends, and types of investment strategies that drive
long-term performance. We distribute our research through our sales professionals, online through our website
and blog, targeted emails to financial advisers, or through financial media outlets. On some occasions, our
research has been included in “op-ed” articles appearing in The Wall Street Journal. Shorter research notes are
also developed to promote our ideas, which are distributed online through social media channels. Finally, the
research team supports our sales professionals in meetings as market experts and through custom analysis on
client portfolio holdings. In addition, we consult with our senior investment strategy adviser, Professor Jeremy
Siegel, on product development ideas and market commentaries.

Product Development

We are focused on driving continued growth through innovative product development. Due to our broad
based regulatory exemptive relief, proprietary index development capabilities and a strategic focus on product
development at the senior management level, we have demonstrated an ability to launch innovative and
differentiated ETFs. When developing new funds, we seek to introduce product that can be first to market, offer
improvement in structure or strategy relative to an incumbent product or offer some other key distinction relative
to an incumbent product. In short, we want to add choice in the market and seek to introduce thoughtful
investment solutions by avoiding commoditized products. Lastly, when launching new products, we seek to
expand and diversify our overall product line.

Competition

The asset management industry is highly competitive and we face substantial competition in virtually all
aspects of our business. Factors affecting our business include fees for our products, investment performance,
brand recognition, business reputation, quality of service and the continuity of our financial adviser relationships.
We compete directly with other ETF sponsors and mutual fund companies and indirectly against other
investment management firms, insurance companies, banks, brokerage firms and other financial institutions that
offer products that have similar features and investment objectives to those offered by us. The vast majority of
the firms we compete with are subsidiaries of large diversified financial companies and many others are much

14

larger in terms of AUM, years in operations and revenues and, accordingly, have much larger sales organizations
and budgets. In addition, these larger competitors may attract business through means that are not available to us,
including retail bank offices, investment banking, insurance agencies and broker-dealers.

The ETF industry is becoming significantly more competitive. There has been increased price competition

in not only commoditized product categories such as traditional, market capitalization weighted index exposures,
but also in fundamental or other non-market cap weighted or factor-based exposures. In addition, existing players
have broadened their suite of products to different strategies that are, in some cases, similar to ours. Lastly, large
traditional asset managers are also launching ETFs, some with similar strategies to ours.

We do not know what effect, if any, the launch of these ETFs or price cuts may have on our business.
Within the ETF industry, being a first mover, or one of the first providers of ETFs in a particular asset class, can
be a significant advantage, as the first ETF in a category to attract scale in AUM and trading liquidity is generally
viewed as the most attractive ETF. We believe that our early launch of ETFs in a number of asset classes or
strategies, including fundamental weighting and currency hedging, positions us well to maintain our position as
one of the leaders of the ETF industry. Additionally, we believe our affiliated indexing or “self-indexing” model
enables us to launch proprietary products which do not have exact competition.

We believe our ability to successfully compete will depend largely on our competitive product structure and

our ability to offer exposure to compelling investment strategies, develop distribution relationships, create new
investment products, build trading volume, AUM and outperforming track records in existing funds, offer a
diverse platform of investment choices, build upon our brand and attract and retain talented sales professionals
and other employees.

U.S. Regulation

The investment management industry is subject to extensive regulation and virtually all aspects of our
business are subject to various federal and state laws and regulations. These laws and regulations are primarily
intended to protect investment advisory clients and shareholders of registered investment companies. These laws
generally grant supervisory agencies broad administrative powers, including the power to limit or restrict the
conduct of our business and to impose sanctions for failure to comply with these laws and regulations. Further,
such laws and regulations may provide the basis for examination, inquiry, investigation, enforcement action and/
or litigation that may also result in significant costs to us.

We are currently subject to the following laws and regulations, among others. The costs of complying with

such laws and regulations have increased and will continue to contribute to the costs of doing business:

• The Investment Advisers Act of 1940 (Investment Advisers Act). The SEC is the federal agency
generally responsible for administering the U.S. federal securities laws. One of our subsidiaries,
WisdomTree Asset Management, Inc., or WTAM, is registered as an investment adviser under the
Investment Advisers Act and, as such, is regulated by the SEC. The Investment Advisers Act requires
registered investment advisers to comply with numerous and broad obligations, including, among
others, recordkeeping requirements, operational procedures, registration and reporting and disclosure
obligations.

• The Investment Company Act of 1940 (ICA). Nearly all of our WisdomTree ETFs are registered with
the SEC pursuant to the Investment Company Act. These WisdomTree ETFs must comply with the
requirements of the Investment Company Act and other regulations related to publicly offering and
listing shares, as well as conditions imposed in the exemptive orders received by the ETFs, including,
among others, requirements relating to operations, fees charged, sales, accounting, recordkeeping,
disclosure and governance. In addition, the SEC has proposed new and/or revised provisions under the
ICA that may impact current and future ETF investments and/or operations.

15

• Broker-Dealer Regulations. Although we are not registered with the SEC as a broker-dealer under the
Securities Exchange Act of 1934, as amended, or Exchange Act, nor are we a member firm of the
Financial Industry Regulatory Authority, or FINRA, many of our employees, including all of our
salespersons, are licensed with FINRA and are registered as associated persons of the distributor of the
WisdomTree ETFs and, as such, are subject to the regulations of FINRA that relate to licensing,
continuing education requirements and sales practices. FINRA also regulates the content of our
marketing and sales material.

•

Internal Revenue Code. The WisdomTree Trust generally has obligations with respect to the
qualification of the registered investment company for pass-through tax treatment under the Internal
Revenue Code.

• U.S. Commodity Futures Trading Commission (CFTC) and National Futures Association (NFA). In

2012, the CFTC adopted regulations that have required us to become a member of the NFA and
register as a commodity pool operator for a select number of our ETFs. In addition, in January 2016,
we acquired the ownership interest in two commodity pool operators (one of which has since been
dissolved) to ETFs that are not registered under the ICA and are thereby subject to additional
requirements imposed by the CFTC and NFA. Each commodity pool operator is required to comply
with numerous CFTC and NFA requirements.

• Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010. This comprehensive overhaul
of the financial services regulatory environment requires federal agencies to implement numerous new
rules, which, as they are adopted, may impose additional regulatory burdens and expenses on our
business, and also may negatively impact WisdomTree ETFs.

• Employee Retirement Income Security Act of 1974 (ERISA). As investment adviser to the CIT,

WTAM will be subject to the fiduciary responsibility standards and prohibited transaction restrictions
of ERISA and will be required to comply with certain requirements under ERISA to satisfy those
standards and avoid liability.

With respect to ETFs registered under the ICA, because such ETFs do not fit into the regulatory provisions
governing mutual funds, ETF sponsors need to obtain from the SEC exemptive relief from certain provisions of
the ICA in order to operate ETFs. This exemptive relief allows the ETF sponsor to bring products to market for
the specific products or structures for which the relief was requested and obtained. Applying for exemptive relief
can be costly and take several months to several years depending on the type of exemptive relief sought. In
addition, each WisdomTree ETF is listed on a secondary market, (each, an Exchange) and any new WisdomTree
ETF will seek listing on an Exchange. While the SEC has already approved rules for Exchanges to allow index-
based ETFs and active ETFs to list that meet prescribed requirements (e.g., minimum number, market value and
trading volume of securities in the new ETF’s benchmark index or in its portfolio, as applicable), these rules do
not allow ETFs that do not meet the prescribed requirements without specific SEC approval. The SEC approval
process has historically taken months to complete and, in some cases, years. The SEC may ultimately determine
not to allow such potential new WisdomTree ETFs or may require strategy modifications prior to approval.

FINRA rules and guidance may affect how WisdomTree ETFs are sold by member firms. Although we
currently do not offer so-called leveraged ETFs in the U.S., which may include within their holdings derivative
instruments such as options, futures or swaps to obtain leveraged exposures, recent FINRA guidance on margin
requirements and suitability determinations with respect to customers trading in leveraged ETFs may influence
how member firms effect sales of certain WisdomTree ETFs, such as our currency ETFs, which also use some
forms of derivatives, including forward currency contracts and swaps, our international hedged equity ETFs,
which use currency forwards, and our rising rates bond ETFs and alternative strategy ETFs, which use futures or
options. In September 2015, FINRA issued an investor alert to help investors better understand “smart beta”
products, or products that are linked to and seek to track the performance of alternatively weighted indices.

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Finally, our common stock is traded on the NASDAQ Global Select Market and we are therefore also
subject to its rules including corporate governance listing standards, as well as federal and state securities laws.
In addition, the WisdomTree ETFs are listed on NYSE Arca, the NASDAQ Market and the BATS Exchange, and
accordingly are subject to the listing requirements of those exchanges.

International Regulation

Our operations outside the U.S. are subject to the laws and regulations of various non-U.S. jurisdictions and

non-U.S. regulatory agencies and bodies. As we have expanded our international presence, a number of our
subsidiaries and international operations have become subject to regulatory systems, in various jurisdictions,
comparable to those covering our operations in the U.S. Regulators in these non-U.S. jurisdictions may have
broad authority with respect to the regulation of financial services including, among other things, the authority to
grant or cancel required licenses or registrations.

Irish and European Regulation

In connection with our acquisition of Boost and the subsequent build out of our European business, we are

subject to Irish and European regulation of our WisdomTree UCITS ETFs and Boost ETPs as follows:

WisdomTree UCITS ETFs

The investment management industry in Ireland is subject to both Irish domestic law and European Union

law. The Central Bank of Ireland, or the Central Bank, is responsible for the authorization and supervision of
collective investment schemes, or CIS, in Ireland. CIS’s are also commonly known as funds/schemes. There are
two main categories of funds authorized by the Central Bank, UCITS (Undertaking for Collective Investment in
Transferable Securities) and funds that are not UCITS. ETFs form part of the Irish and European regulatory
frameworks that govern UCITS, with ETFs having been the subject of specific consideration at European level
(which is then repeated and/or interpreted by the Central Bank in its UCITS Notices and Guidance Notes).

One of our subsidiaries, WisdomTree Management Limited, is an Ireland based management company
providing investment and other management services to WisdomTree Issuer plc, or WTI, and WisdomTree
UCITS ETFs. The WisdomTree UCITS ETFs are issued by WTI. WTI, a non-consolidated third party, is a public
limited company organized in Ireland and is authorized as a UCITS by the Central Bank. All UCITS have their
basis in EU legislation and once authorized in one European Economic Area, or EEA, Member State, may be
marketed throughout the EU, without further authorization. This is described as an EU passport.

WTI is established and operated as a public limited company with segregated liability between its
sub-funds. The sub-funds are segregated portfolios, each with their own investment objective and policies and
assets. Each sub-fund has a separate authorization from the Central Bank, and each is authorized as an ETF. Each
sub-fund tracks a different index. The index must comply with regulatory criteria that govern, among others, the
eligibility and diversification of its constituents, and the availability of information on the index such as the
frequency of calculation of the index, the index’s transparency, its methodology and frequency of calculation.
Each sub-fund is listed on the Irish Stock Exchange and has shares admitted to trading on the London Stock
Exchange and, typically, on various European stock exchanges and, accordingly, is subject to the listing
requirements of those exchanges.

WTI is currently subject to the following legislation and regulatory requirements:

• European Communities (Undertakings for Collective Investment in Transferable Securities)

Regulations 2011 (as amended) (UCITS Regulations). The UCITS Regulations, which transpose
Council Directive 2009/65/EC, Commission Directive 2010/43/EC and Commission Directive
2010/44/EC into Irish law, are effective from July 1, 2011. UCITS established in Ireland are authorized
under the UCITS Regulations.

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• Central Bank (Supervision and Enforcement) Act 2013 (Section 48(1)) (Undertakings for Collective
Investment in Transferable Securities) Regulations 2015 (Central Bank UCITS Regulations). The
Central Bank UCITS Regulations were adopted in November 2015 and, together with the UCITS
Regulations, any guidance notes produced by the Central Bank, and the Central Bank forms, they form
the basis for all of the requirements that the Central Bank imposes on UCITS, UCITS management
companies and depositaries of UCITS.

• Central Bank Guidance Notes. The Central Bank has also produced Guidance Notes which provide

direction on issues relating to the funds industry, certain of which set down conditions not contained in
the Regulations with which UCITS must conform.

• The Companies Acts 2014 (Companies Acts). WTI is incorporated as a public limited company under
the Irish Companies Acts. Therefore, WTI is required to comply with various obligations under the
Companies Acts such as, but not limited to, convening general meetings and keeping proper books and
records. The segregation of liability between sub-funds means there cannot be, as a matter of Irish law,
cross-contamination of liability as between sub-funds so that the insolvency of one sub-fund affects
another sub-fund.

• Regulation (EU) No 648/2012 of the European Parliament and of the Council of 4 July 2012 on
OTC derivatives, central counterparties and trade repositories, known as the European Market
Infrastructure Regulation (EMIR). EMIR, which became effective on August 16, 2012, provides for
certain over-the-counter, or OTC, derivative contracts to be submitted to central clearing and imposes,
inter alia, margin posting and other risk mitigation techniques, reporting and record keeping
requirements. WTI uses OTC derivatives instruments to hedge the currency risk of some of its
sub-funds, which are subject to EMIR. WTI has adhered to the 2013 EMIR Portfolio Reconciliation,
Dispute Resolution and Disclosure Protocol published by the International Swaps and Derivatives
Association, Inc. The Central Bank has been designated as the competent authority for EMIR.

Boost ETPs

One of our subsidiaries, Boost Management Limited, is a Jersey based management company providing
investment and other management services to Boost Issuer PLC, or BI, and Boost ETPs. The Boost ETPs are
issued by BI. BI, a non-consolidated third party, is a public limited company organized in Ireland. It was
established as a special purpose vehicle for the purposes of issuing collateralized exchange traded securities, or
ETP Securities, under the Collateralized ETP Securities Programme described in its Base Prospectus. BI is not
required to be licensed, registered or authorized under any current securities, commodities or banking laws of
Ireland and operates without supervision by any authority in any jurisdiction.

The Central Bank, as competent authority under Directive 2003/71/EC (as amended by Directive
2010/73/EU), or the Prospectus Directive, has approved the Base Prospectus as meeting the requirements
imposed under Irish and EU law pursuant to the Prospectus Directive. Such approval relates only to ETP
Securities which are to be admitted to trading on a regulated market for the purpose of Directive 2004/39/EC of
the European Parliament and of the Council on markets in financial instruments (MiFID) and/or which are to be
offered to the public in any Member State of the European Economic Area.

The Central Bank has, at the request of BI, notified the approval of the Base Prospectus in accordance with
Article 18 of the Prospectus Directive to the U.K. Listing Authority (the United Kingdom financial supervisory
authority), the Commissione Nazionale per la Societá e la Borsa (the Italian financial supervisory authority), the
Bundesanstalt für Finanzdienstleistungsaufsicht (the German Federal financial supervisory authority) and the
Financial Market Authority of Austria, by providing them, inter alia, with certificates of approval attesting that
this Base Prospectus has been drawn up in accordance with the Prospectus Directive. BI may request the Central
Bank to provide competent authorities in other EEA Member States with such certificates whether for the
purposes of making a public offer in such Member States or for admission to trading of all or any ETP Securities
on a regulated market therein or both.

18

BI is currently subject to the following legislation and regulatory requirements:

• The Companies Acts. BI is incorporated as a public limited liability company under the Companies

Acts. Therefore, BI is required to comply with various obligations under the Companies Acts such as,
but not limited to, convening general meetings and keep proper books and records.

• The Prospectus Directive. The Base Prospectus has been drafted, and any offer of ETP Securities in

any EEA Member State that has implemented the Prospectus Directive is made in compliance with the
Prospectus Directive and any relevant implementing measure in such Member States.

• EMIR. BI hedges its payment obligations in respect of the ETP Securities by entering into swap

transactions with swap providers, which are subject to EMIR. The Central Bank has been designated as
the competent authority for EMIR and, in order to assess compliance with EMIR, requests that BI
submits annually an EMIR Regulatory Return.

Japanese Regulation

In February 2016, our Tokyo, Japan-based subsidiary, WisdomTree Japan Inc., or WTJ, became registered
as a Type 1 Financial Instruments Business with the Kanto Local Finance Bureau (a part of Japan’s Ministry of
Finance under authority delegated by the Financial Services Agency of Japan, or FSA). WTJ also is a member of
the Japan Securities Dealers Association and the Japan Investor Protection Fund, and is required to comply with
the various rules and regulations of each, as applicable. Although WTJ does not currently sponsor any locally
listed ETFs in the Japanese market, it assists in the marketing of our U.S. listed ETFs to investors in Japan and,
as such, is subject to local regulation within the parameters of its Type 1 Financial Instruments Business
registration.

WTJ is currently subject to the following legislation and regulatory requirements:

• The Companies Act. WTJ is incorporated as a “Kabushiki Kaisha”, or KK, under the Companies
Act of Japan. KKs are similar to U.S. C corporations. WTJ is required to comply with various
obligations under the Companies Act such as, but not limited to, convening general meetings,
appointing a statutory auditor and maintaining proper books and records.

• The Financial Instruments and Exchange Law. WTJ is subject to the Financial Instruments and
Exchange Law, or FIEL, which is administered and enforced by the FSA. The FSA establishes
standards for compliance, including capital adequacy and financial soundness requirements,
customer protection requirements and conduct of business rules. The FSA is empowered to
conduct administrative proceedings that can result in censure, fines, the issuance of cease and
desist orders or the suspension or revocation of registrations and licenses granted under the FIEL.

Canadian Regulation

Our Toronto, Canada based subsidiary, WisdomTree Asset Management Canada, Inc., or WTAMC, is

registered as an investment fund manager and exempt market dealer (a restricted broker/dealer license for the
exempt market) in certain Canadian jurisdictions where such registration is required. WTAMC’s registration as
an investment fund manager enables it to act as fund manager to investment funds, including our Canadian ETFs,
in Canada. WTAMC is a corporation incorporated under the Business Corporations Act (Ontario) and must
comply with various obligations under that Act including with respect to the appointment of directors and
officers, the conduct of meetings of directors and shareholders and the maintaining of books and records. As a
registered investment fund manager and exempt market dealer, WTAMC is subject to the requirements of
applicable securities laws including National Instrument 31-103 – Registration Requirements, Exemptions and
Ongoing Registrant Obligations of the Canadian Securities Administrators, which prescribes registration
requirements including proficiency requirements for certain individuals required to be registered on behalf of the
firm, firm capital and reporting requirements, firm insurance coverage requirements and the requirement to
establish and maintain policies and procedures to ensure compliance by the firm and individuals acting on its
behalf with applicable securities legislation.

19

Our Canadian ETFs are public investment funds whose units are listed on the Toronto Stock Exchange. Our

Canadian ETFs are in continuous distribution of their units and have filed prospectuses with the Canadian
Securities Administrators in order to offer their units, which are required to be renewed annually. Our Canadian
ETFs are subject to National Instrument 81-102 – Investment Funds of the Canadian Securities Administrators,
which sets out requirements relating to the investments and limitations on certain investment strategies that may
be undertaken by public investment funds as well as requiring fund portfolio assets to be held by independent
qualified financial institutions and prescribing that certain fundamental fund changes necessitate obtaining
approval of unitholders. Our Canadian ETFs are also subject to National Instrument 81-106 – Investment Fund
Continuous Disclosure, which mandates the preparation and filing of annual audited and semi-annual unaudited
financial statements for each fund as well as management reports of fund performance for the same periods
which are required to be sent to unitholders of the fund. In addition, each of our Canadian ETFs also must
prepare quarterly portfolio disclosure and annually prepare and make available its proxy voting disclosure, which
is a record of how the fund voted the various portfolio securities held by it. Finally, National Instrument 81-107 –
Independent Review Committee for Investment Funds, requires public investment funds to have an independent
review committee, or IRC, consisting of at least three members, each of whom must be independent of the fund
manager, to review and approve or make a recommendation relating to conflict of interest matters referred to the
IRC by the fund manager for consideration that may arise in the course of managing the operations of a fund.

Intellectual Property

We regard our name, WisdomTree, as material to our business and have registered WisdomTree® as a

service mark with the U.S. Patent and Trademark Office and in various foreign jurisdictions.

Our index-based equity ETFs are based on our own indexes and we do not license them from, nor do we pay

licensing fees to, third parties for these indexes. We do, however, license third party indexes for certain of our
fixed income, currency and alternative ETFs.

On March 6, 2012, the U.S. Patent and Trademark Office issued to us our patent on Financial Instrument
Selection and Weighting System and Method, which is embodied in our dividend weighted equity indexes. We
also have two patent applications pending with the U.S. Patent and Trademark office that relate to the operation
of our ETFs and our index methodology. There is no assurance that patents will be issued from these applications
and we currently do not rely upon our recently issued or future patents for a competitive advantage.

Employees

As of December 31, 2016 we had 209 full-time employees, of which 163 were in our U.S. Business segment

and 46 were in our International Business segment. None of our employees are covered by a collective
bargaining agreement and we consider our relations with employees to be good.

Available Information

Company Website and Public Filings

Our website is located at www.wisdomtree.com, and our investor relations website is located at http://
ir.wisdomtree.com. We make available, free of charge through our investor relations website, our Annual Reports
on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K, and amendments to those
reports, filed or furnished pursuant to Sections 13(a) or Section 15(d) of the Exchange Act as soon as reasonably
practicable after they have been electronically filed with, or furnished to, the SEC. The public may read and copy
any materials filed by us with the SEC at the SEC’s Public Reference Room at 100 F Street, NE, Washington,
D.C. 20549. The public may obtain information on the operation of the Public Reference Room by calling the
SEC at 1-800-SEC-0330. The SEC maintains a website that contains reports, proxy and information statements,
and other information regarding the Company at www.sec.gov.

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We webcast our earnings calls and certain events we participate in or host with members of the investment
community on our investor relations website. Additionally, we provide notifications of news or announcements
regarding our financial performance, including SEC filings, investor events, press and earnings releases as part of
our investor relations website. Further corporate governance information, including board committee charters and
code of conduct, is also available on our investor relations website under the heading “Corporate Governance.”
The contents of our websites are not incorporated by reference into this Annual Report on Form 10-K or in any
other report or document we file with the SEC, and any references to our websites are intended to be inactive
textual references only.

ITEM 1A. RISK FACTORS

Any investment in our common stock involves a high degree of risk. You should consider carefully the
specific risk factors described below in addition to the other information contained in this Report before making
a decision to invest in our common stock. If any of these risks actually occur, our business, operating results,
financial condition and prospects could be harmed. This could cause the trading price of our common stock to
decline and a loss of all or part of your investment. Certain statements below are forward-looking statements.
See the section entitled “Cautionary Note Regarding Forward-Looking Statements.”

Risks Related to Our Business and Our Industry

Net outflows during 2016 in our two largest ETFs have had, and in the future could continue to have, a
negative impact on our revenues.

At December 31, 2016, approximately 43% of our U.S. listed ETF AUM was concentrated in two of

our WisdomTree ETFs, with 23% in WisdomTree Europe Hedged Equity Fund (HEDJ) and 20% in WisdomTree
Japan Hedged Equity Fund (DXJ). These two ETFs also accounted for approximately 50% of our revenues in
2016. As a result, our operating results are particularly exposed to the performance of these ETFs and our ability
to maintain the AUM of these ETFs, as well as investor sentiment toward investing in the ETFs’ strategies. We
are also subject to political, economic and market risks in either of these markets and to a weakening of the U.S.
dollar relative to the Euro or Yen. During 2016, we experienced significant net outflows in HEDJ and DXJ, with
HEDJ having $7.8 billion of net outflows and DXJ with $5.7 billion of net outflows, the majority of which were
experienced during the first three quarters of 2016. While flows associated with these ETFs have begun to
stabilize, we cannot assure you that this will continue. If HEDJ and DXJ were to continue to experience net
outflows, our revenues would be adversely affected.

Declining prices of securities can adversely affect our business by reducing the market value of the assets we
manage or causing WisdomTree ETF shareholders to sell their fund shares and trigger redemptions.

We are subject to risks arising from declining prices of securities, which may result in a decrease in demand

for investment products, a higher redemption rate and/or a decline in AUM. The securities markets are highly
volatile and securities prices may increase or decrease for many reasons, including general economic conditions,
political events, acts of terrorism and other matters beyond our control. Substantially all of our revenues are
determined by AUM in equity securities, in both the international and U.S. markets. As a result, our business can
be expected to generate lower revenues in declining equity market environments or general economic downturns.
A decline in the prices of securities held by the WisdomTree ETFs may cause our revenues to decline by either
causing the value of our AUM to decrease, which would result in lower advisory fees, or causing investors in the
WisdomTree ETFs to sell their shares in favor of investments they perceive to offer greater opportunity or lower
risk, thus triggering redemptions that would also result in decreased AUM and lower fees.

Fluctuations in the amount and mix of our AUM may negatively impact revenues and operating margins.

The level of our revenues depends on the amount and mix of our AUM. Our revenues are derived primarily
from advisory fees based on a percentage of the value of our AUM and vary with the nature of the ETFs, which

21

have different fee levels. Fluctuations in the amount and mix of our AUM may be attributable in part to market
conditions outside of our control that have had, and in the future could have, a negative impact on our revenues
and operating margins.

Withdrawals or broad changes in investments in our ETFs by investors with significant positions may
negatively impact revenues and operating margins.

We have had in the past, and may have in the future, investors who maintain significant positions in one or

more of our ETFs. If such an investor were to broadly change or withdraw its investments in our ETFs because of
a change to its investment strategy, market conditions or any other reason, it may significantly change the
amount and mix of our AUM, which may negatively affect our revenues and operating margins.

We derive a substantial portion of our revenues from a limited number of products and, as a result, our
operating results are particularly exposed to the performance of these funds and our ability to maintain the
AUM of these funds, as well as investor sentiment toward investing in the funds’ strategies.

At December 31, 2016, approximately 75% of our U.S. listed ETF AUM was concentrated in ten of our

WisdomTree ETFs (with 23% in HEDJ and 20% in DXJ). As a result, our operating results are particularly
exposed to the performance of these funds and our ability to maintain the AUM of these funds, as well as
investor sentiment toward investing in the funds’ strategies. If the AUM in these funds were to decline, either
because of declining market values or net outflows from these funds, our revenues would be adversely affected.

Much of our AUM is held in ETFs that invest in foreign securities and we therefore have substantial exposure
to foreign market conditions and are subject to currency exchange rate risks.

Many of our ETFs invest in securities of companies, governments and other organizations located outside

the U.S. and at December 31, 2016, approximately 68% of our AUM was comprised of such investments.
Therefore, the success of our business is closely tied to market conditions in foreign markets. Investments in
non-U.S. issuers are affected by political, social and economic uncertainty affecting a country or region in which
we are invested. In addition, fluctuations in foreign currency exchange rates could reduce the revenues we earn
from certain foreign invested ETFs. This occurs because an increase in the value of the U.S. dollar relative to
non-U.S. currencies may result in a decrease in the dollar value of the AUM in these ETFs, which, in turn, would
result in lower revenues. Furthermore, investors are likely to believe certain foreign invested ETFs, as well as
certain of our currency and fixed income ETFs, are a less attractive investment opportunity when the value of the
U.S. dollar rises relative to non-U.S. currencies, which could have the effect of reducing investments in these
ETFs, thus reducing revenues. Conversely, a weakening U.S. dollar may make less attractive our international
hedged equity ETFs, as unhedged alternatives would benefit from the appreciation of the foreign currency or
currencies while our hedged ETFs would not, which could result in redemptions in our funds. Since a substantial
portion of our AUM at December 31, 2016 was held in our international hedged equity ETFs, a weakening of the
U.S. dollar relative to the Euro or Yen may adversely affect our AUM and revenues.

Many of our WisdomTree ETFs have a limited track record and poor investment performance could cause our
revenues to decline.

Many of our ETFs have a limited track record upon which an evaluation of their investment performance
can be made. At December 31, 2016, of our total 94 U.S. listed ETFs, 56 had at least a three-year track record, 40
had at least a five-year track record and 19 had at least a ten-year track record. Furthermore, as part of our
strategy, we continuously evaluate our product offerings to ensure that all of our funds are useful, compelling and
differentiated investment offerings, to more competitively align our overall product line in the current ETF
landscape and to reallocate our attention and resources to areas of greater client interest. As a result, we may
further adjust our product offerings, which may result in the closing of some of our ETFs, changing their
investment objective or offering of new funds. The investment performance of our funds is important to our

22

success. While strong investment performance could stimulate sales of our ETFs, poor investment performance,
on an absolute basis or as compared to third party benchmarks or competitive products, could lead to a decrease
in sales or stimulate redemptions, thereby lowering the AUM and reducing our revenues. Our fundamentally-
weighted equity ETFs are designed to provide the potential for better risk-adjusted investment returns over full
market cycles and are best suited for investors with a longer-term investment horizon. However, the investment
approach of our equity ETFs may not perform well during certain shorter periods of time during different points
in the economic cycle.

We currently depend on State Street Bank and Trust Company to provide us with critical administrative
services to operate our business and the WisdomTree ETFs. The failure of State Street to adequately provide
such services could materially affect our operating business and harm WisdomTree ETF shareholders.

We currently depend upon State Street Bank and Trust Company, or State Street, to provide the

WisdomTree Trust with custody services, fund accounting, administration, transfer agency and securities lending
services. The failure of State Street to successfully provide us and the WisdomTree ETFs with these services
could result in financial loss to us and WisdomTree ETF shareholders. In addition, because State Street provides
a multitude of important services to us, changing this vendor relationship would be challenging. It might require
us to devote a significant portion of management’s time to negotiate a similar relationship with another vendor or
have these services provided by multiple vendors, which would require us to coordinate the transfer of these
functions to another vendor or vendors.

We depend on BNY Mellon, Western Asset Management, Voya Investment Management and GreenHaven
Advisors to provide portfolio management services and other third parties to provide many critical services to
operate our business and the WisdomTree ETFs. The failure of key vendors to adequately provide such
services could materially affect our operating business and harm WisdomTree ETF shareholders.

We depend on third party vendors to provide us with many services that are critical to operating our
business, including BNY Mellon, Western Asset Management, Voya Investment Management and GreenHaven
Advisors as sub-advisers that provide us with portfolio management services, third party providers of index
calculation services for our indexes, a distributor of the WisdomTree ETFs and a third party provider of
indicative values of the portfolios of the WisdomTree ETFs. The failure of any of these key vendors to provide
us and the WisdomTree ETFs with these services could lead to operational issues and result in financial loss to us
and WisdomTree ETF shareholders.

The asset management business is intensely competitive. Many of our competitors have greater market share,
offer a broader range of products, charge lower fees and have greater financial resources than we do. As a
result, we may experience pressures on our pricing and market share.

Our business operates in intensely competitive industry segments. We compete directly with other ETF

sponsors and mutual fund companies and indirectly against other investment management firms, insurance
companies, banks, brokerage firms and other financial institutions that offer products that have similar features
and investment objectives to those offered by us. We compete based on a number of factors, including name
recognition, service, investment performance, product features, breadth of product choices and fees. Several ETF
sponsors with whom we directly compete are seeking to obtain market share based on low fees. Many of our
competitors have greater market share, offer a broader range of products and have greater financial resources
than we do. Some financial institutions operate in a more favorable regulatory environment and/or have
proprietary products and distribution channels, which may provide certain competitive advantages to them and
their investment products. Our competitors may also adopt products, services or strategies similar to ours,
including the use of fundamentally-weighted indexes. In addition, over time certain sectors of the financial
services industry have become considerably more concentrated, as financial institutions involved in a broad
range of financial services have been acquired by or merged into other firms. This convergence could result in
our competitors gaining greater resources and we may experience pressures on our pricing and market share as a

23

result of these factors and as some of our competitors seek to increase market share by reducing prices. We
believe that competition within the ETF industry will continue to increase as more traditional asset management
companies become ETF sponsors.

Competitive pressures could reduce revenues and profit margins.

The ETF industry is becoming significantly more competitive as existing players broaden their suite of
products to offer different strategies that are, in some cases, similar to ours. Although the ETF industry currently
has a higher barrier to entry as a result of the need for ETF sponsors to obtain exemptive relief from the SEC in
order to operate ETFs, traditional asset managers, many of whom are much larger than us, have either already
entered or started to enter the ETF space, and some competitors have launched ETFs using either third party or
proprietary fundamentally weighted or factor-based indexes or currency hedged ETFs with fees that are generally
equivalent to, and in some instances lower than, our ETFs. We expect that additional companies, both new and
traditional asset managers, will continue to enter the ETF space.

There also has been increased price competition in not only commoditized product categories such as

traditional, market capitalization weighted index exposures, but also in fundamental or other non-market cap
weighted or factor-based exposures. Vanguard, Schwab, iShares and State Street primarily compete in this space
and have offered low fee products for many years, but also have lowered prices across additional funds, or
launched new funds at lower price points, along with other new market entrants noted above.

In addition, in 2008, the SEC proposed a rule that, if adopted, would eliminate the need to obtain exemptive
relief, thereby lowering the barrier to entry. This proposed rule was never adopted and it is unclear whether a new
rule could be proposed in 2017. ETFs that do not meet generic exchange listing standards, which historically
included actively managed ETFs, have had to undergo a lengthy exchange listing process, which sometimes takes
in excess of a year. However, in 2016, generic listing standards for active ETFs were approved, thereby reducing
a barrier to entry for active ETFs that meet the new generic listing standards.

In addition, in December 2014, the SEC granted Eaton Vance and related parties an exemption from certain

provisions of the Investment Company Act to permit the offering of a form of non-transparent exchange traded
managed funds, and other unaffiliated fund complexes have signed up to launch such funds, with the first funds
launching in 2016. In addition, the SEC rejected proposals from Precidian and BlackRock to also offer a form of
non-transparent exchange traded product. Subsequently, Precidian refiled its application with changes intended to
address the SEC’s concerns and other fund managers also have filed with the SEC for approval of other types of
non-transparent exchange traded products, which could obtain approval in 2017. The launch of non-transparent
exchange traded products may allow traditional actively managed mutual fund sponsors to compete more
effectively against ETFs, which could reduce our revenues and profit margins.

Our revenues could be adversely affected if the WisdomTree Trust determines that the advisory fees we receive
from the WisdomTree ETFs should be reduced.

Our advisory agreements with the WisdomTree Trust and the fees we collect from the WisdomTree ETFs

are subject to review and approval by the Independent Trustees of the WisdomTree Trust. The advisory
agreements are subject to initial review and approval. After the initial two-year term of the agreement for each
ETF, the continuation of such agreement must be reviewed and approved at least annually by a majority of the
Independent Trustees. In determining whether to approve the agreements, the Independent Trustees consider
factors such as the nature and quality of the services provided by us, the fees charged by us and the costs and
profits realized by us in connection with such services, as well as any ancillary or “fall-out” benefits from such
services, the extent to which economies of scale are shared with the WisdomTree ETFs, and the level of fees paid
by other similar funds. If the Independent Trustees determine that the advisory fees we charge to any particular
fund are too high, we will need to reduce our fees, which could adversely affect our revenues.

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Our risk management policies and procedures, and those of our third party vendors upon which we rely, may
not be fully effective in identifying or mitigating risk exposure, including employee misconduct. If our policies
and procedures do not adequately protect us from exposure to these risks, we may incur losses that would
adversely affect our financial condition, reputation and market share.

We have developed risk management policies and procedures and we continue to refine them as we conduct

our business. Many of our procedures involve oversight of third party vendors that provide us with critical
services such as portfolio management, custody and fund accounting and administration, and index calculation
services. Our policies and procedures to identify, monitor and manage risks may not be fully effective in
mitigating our risk exposure. Moreover, we are subject to the risks of errors and misconduct by our employees,
including fraud and non-compliance with policies. These risks are difficult to detect in advance and deter, and
could harm our business, results of operations or financial condition. Although we maintain insurance and use
other traditional risk-shifting tools, such as third party indemnification, in order to manage certain exposures,
they are subject to terms such as deductibles, coinsurance, limits and policy exclusions, as well as risk of
counterparty denial of coverage, default or insolvency. If our policies and procedures do not adequately protect
us from exposure and our exposure is not adequately covered by insurance or other risk-shifting tools, we may
incur losses that would adversely affect our financial condition and could cause a reduction in our revenues as
WisdomTree ETF shareholders shift their investments to the products of our competitors.

Compliance with extensive, complex and changing regulation imposes significant financial and strategic costs
on our business, and non-compliance could result in fines and penalties.

Our business is subject to extensive regulation of our business and operations. Our U.S. subsidiary,
WisdomTree Asset Management, Inc., or WTAM, is a registered investment adviser and is subject to oversight
by the SEC pursuant to its regulatory authority under the Investment Advisers Act. We also must comply with
certain requirements under the Investment Company Act, with respect to the WisdomTree ETFs for which
WTAM acts as investment adviser. WTAM is also a member of the NFA and registered as a commodity pool
operator for certain of our ETFs. In addition, one of our other subsidiaries, WisdomTree Commodity Services,
LLC, is also a member of the NFA and registered as a commodity pool operator for a commodity ETF that is not
registered under the Investment Company Act. As a commodity pool operator, we are subject to oversight by the
NFA and the CFTC pursuant to regulatory authority under the Commodity Exchange Act. In addition, the
content and use of our marketing and sales materials and of our sales force in the U.S. regarding our U.S. listed
ETFs is subject to the regulatory authority of FINRA. We are also subject to foreign laws and regulatory
authorities with respect to operational aspects of our ETFs that invest in securities of issuers in foreign countries,
in the offer and/or sales of our ETFs in foreign jurisdictions and in our offering of investment products domiciled
outside of the U.S., such as our UCITS ETFs, Boost ETPs and Canadian ETFs. Each of the regulatory bodies
with jurisdiction over us has regulatory powers dealing with many aspects of our business, including the
authority to grant, and, in specific circumstances to cancel, permissions to carry on particular businesses. Our
failure to comply with applicable laws or regulations could result in fines, censure, suspensions of personnel or
other sanctions, including revocation of our registration as an investment adviser. Even if a sanction imposed
against us or our personnel is small in monetary amount, the adverse publicity arising from the imposition of
sanctions against us by regulators could harm our reputation and thus result in redemptions from our ETFs and
impede our ability to retain WisdomTree ETF shareholders and develop new WisdomTree ETF shareholders, all
of which may reduce our revenues.

We face the risk of significant intervention by regulatory authorities, including extended investigation

activity, adoption of costly or restrictive new regulations and judicial or administrative proceedings that may
result in substantial penalties. Among other things, we could be fined or be prohibited from engaging in some of
our business activities. The requirements imposed by our regulators are designed to ensure the integrity of the
financial markets and to protect WisdomTree ETF shareholders and our advisory clients, and are not designed to
protect our stockholders. Consequently, these regulations often serve to limit our activities, including through
WisdomTree ETF shareholder protection and market conduct requirements.

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The regulatory environment in which we operate also is subject to modifications and further regulation.

Recently, concerns have been raised about ETFs’ possible contribution to market volatility as well as the
disclosure requirements applicable to certain types of more complex ETFs. In addition, the SEC recently
approved a broad set of reforms regarding data reporting and fund liquidity, and proposed a broad set of reforms
regarding derivatives usage and business continuity that would apply to all registered funds, including ETFs,
which may have a negative impact on our existing ETFs (including their operations and/or their performance)
and our ability to launch new and innovative ETFs. New laws or regulations, or changes in the enforcement of
existing laws or regulations, applicable to us or investors in the ETFs also may adversely affect our business, and
our ability to function in this environment will depend on our ability to constantly monitor and react to these
changes. Regulatory uncertainty continues to surround the Dodd-Frank Wall Street Reform and Consumer
Protection Act of 2010, which represented a comprehensive overhaul of the financial services regulatory
environment and requires federal agencies to implement numerous new rules, which, if adopted, may impose
additional regulatory burdens and expenses on our business. Compliance with new laws and regulations may
result in increased compliance costs and expenses.

Specific regulatory changes also may have a direct impact on our revenues. In addition to regulatory

scrutiny and potential fines and sanctions, regulators continue to examine different aspects of the asset
management industry. New regulation, judicial interpretations, revised viewpoints, outcomes of lawsuits against
other fund complexes or growth in our ETF assets and/or profitability related to the annual approval process for
investment advisory agreements may result in the reduction of fees under these agreements, which would mean a
reduction in our revenues.

Our operations outside the U.S. are subject to the laws and regulations of various non-U.S. jurisdictions and

non-U.S. regulatory agencies and bodies. As we have expanded our international presence, a number of our
subsidiaries and international operations have become subject to regulatory systems, in various jurisdictions,
comparable to those covering our operations in the U.S. Regulators in these non-U.S. jurisdictions may have
broad authority with respect to the regulation of financial services including, among other things, the authority to
grant or cancel required licenses or registrations.

Damage to our reputation could adversely affect our business.

We believe we have developed a strong brand and a reputation for innovative, thoughtful products,

favorable long-term investment performance and excellent client services. The WisdomTree name and brand is a
valuable asset and any damage to it could hamper our ability to maintain and grow our AUM and attract and
retain employees, thereby having a material adverse effect on our revenues. Risks to our reputation may range
from regulatory issues to unsubstantiated accusations. Managing such matters may be expensive, time-
consuming and difficult.

Abnormally wide bid/ask spreads and market disruptions that halt or disrupt trading or create extreme
volatility could undermine investor confidence in the ETF investment structure and limit investor acceptance
of ETFs.

The shares of the WisdomTree ETFs, like the shares of all ETFs, trade on exchanges in market transactions
that generally approximate the value of the underlying portfolio of securities held by the particular ETF. Trading
involves risks including the potential lack of an active market for fund shares, abnormally wide bid/ask spreads
(the difference between the prices at which shares of an ETF can be bought and sold) that can exist for a variety
of reasons and losses from trading. These risks can be exacerbated during periods when there is low demand for
an ETF, when the markets in the underlying investments are closed, when markets conditions are extremely
volatile or when trading is disrupted. This could result in limited growth or a reduction in the overall ETF market
and result in our revenues not growing as rapidly as it has in the recent past or even in a reduction of revenues.

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We have experienced significant growth in recent years, and if we were unable to manage this growth it could
have a material adverse effect on our business.

We have experienced significant growth in recent years, which has placed increased demands on our
management and other resources and will continue to do so in the future. We may not be able to manage our
expanding operations effectively or achieve planned growth on a timely or profitable basis. Managing our growth
effectively will involve, among other things:

•

•

continuing to retain, motivate and manage our existing employees and attract and integrate new
employees;

developing, implementing and improving our operational, financial, accounting, reporting and other
internal systems and controls on a timely basis; and

• maintaining and developing our various support functions including human resources, information

technology, legal and corporate communications.

If we are unable to manage our growth effectively, there could be a material adverse effect on our ability to

maintain or increase revenues and profitability.

Continued growth will require continued investment in personnel, information technology infrastructure and
marketing activities, as well as further development and implementation of financial, operational and compliance
systems and controls. We may not be successful in implementing all of the processes that are necessary to
support our growth. Unless our growth results in an increase in our revenues that is at least proportionate to the
increase in our costs associated with this growth, our future profitability will be adversely affected.

Our growth strategy also involves, among other things, launching innovative new products that diversify our

product offerings and revenues. This will require us to develop products in areas in which we do not have
significant prior experience. We may not be successful in developing new products and if developed and
launched, we may not be successful in marketing these new products.

We recently expanded our business into Europe, Japan and Canada, which increases our operational,
regulatory, financial and other risks.

In 2014, we expanded into Europe through the acquisition of Boost, and in 2016, we commenced operations

in Japan and Canada. As a result of such expansion, we face increased operational, regulatory, financial,
compliance, reputational and foreign exchange rate risks. The failure of our compliance and internal control
systems to properly mitigate such additional risks, or of our operating infrastructure to support such expansion,
could result in operational failures and regulatory fines or sanctions. If our international products and operations
experience any negative consequences or are perceived negatively in non-U.S. markets, it may also harm our
reputation in other markets, including the U.S. market. Future international expansion could require us to incur
additional up-front expenses, including those associated with obtaining regulatory approvals, as well as
additional ongoing expenses, including those associated with leases, the employment of additional support staff
and regulatory compliance. Operating our business in non-U.S. markets may be more expensive than in the U.S.
To the extent that our revenues do not increase to the same degree our expenses increase in connection with our
expansion outside the U.S., our profitability could be adversely affected. Our International Business segment had
pre-tax losses of $5.1 million, $9.2 million and $19.2 million for the years ended December 31, 2014, 2015 and
2016, respectively. We cannot provide any assurance that this segment will achieve profitability. Expanding our
business into non-U.S. markets may also place significant demands on our existing infrastructure and employees.

The uncertainty regarding the potential U.K. exit from the European Union could adversely affect our
business.

The referendum held in the U.K. on June 23, 2016 resulted in a determination that the U.K. should exit the
European Union, referred to as the “Brexit.” Such an exit from the European Union would be unprecedented and

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it is unclear how the U.K.’s access to the EU Single Market (and vice versa), and the wider trading, legal and
regulatory environment in which we operate, would be impacted and how this would affect our business and the
global macroeconomic environment. The uncertainty surrounding the terms of the Brexit and its consequences
could adversely impact the manner in which we conduct our operations in Europe, investor confidence and result
in additional market volatility. It also could adversely affect our business, including our revenues, from either a
decrease in the value of our AUM, which would result in lower advisory fees, or from investors in the
WisdomTree ETFs selling their shares in favor of investments they perceive as less exposed to the Brexit risks,
thus triggering redemptions that would also result in decreased AUM and lower fees.

Future strategic transactions, including business combinations, mergers and acquisitions, may occur at any
time, be significant in size relative to our assets and operations, result in significant changes in our business
and materially and adversely affect our stock price. Additionally, we may expend significant financial,
management time and other resources without the consummation of such transactions or the realization of the
anticipated benefits.

We believe attractive opportunities for strategic transactions exist, some of which may be material to our

operations and financial condition if consummated. We have engaged in the past and expect to continue to
engage in the future in strategic discussions that we believe may enable us to strengthen our business, expand and
diversify our product offering, increase our AUM or enter into new markets. Such transactions may result in our
issuing a significant amount of our common stock or other security that could be dilutive to our stockholders,
result in substantial borrowings, result in changes in our board composition and/or management team, constitute
a change of control of our Company, lead to significant changes in our product offering, business operations and
earning and risk profiles, and/or result in a decline in the price of our common stock.

Even if consummated, such transactions may involve numerous risks, including, among others:

•

•

•

•

•

•

•

•

•

•

•

•

failure to achieve financial, operating or business objectives;

failure to integrate successfully and in a timely manner any operations, products, services or
technology;

diversion of the attention of management and other personnel;

failure to obtain necessary regulatory, stockholder or other approvals;

failure to retain personnel;

failure to obtain any necessary financing on acceptable terms or at all;

unforeseen liabilities or expenses;

failure of counterparties to indemnify us against liabilities arising from such transactions;

potential loss of, or harm to, our relationship with our and the counterparties’ employees, customers
and suppliers as a result of integration of new businesses;

accounting charges;

unfavorable market conditions that could negatively impact the acquired or combined businesses; and

legal proceedings, including lawsuits brought by stockholders of us or the counterparties which may
result in expenses and/or have a material adverse effect on our business.

We could be prevented from, or significantly delayed in, achieving our strategic goals if we are unable to
successfully integrate acquired businesses. Our ability to complete future strategic transactions depends upon a
number of factors that are not entirely within our control, including our ability to identify suitable merger or
acquisition candidates, negotiate acceptable terms, conclude satisfactory agreements and secure financing. Our
failure to complete strategic transactions or to integrate and manage acquired or combined businesses
successfully could materially and adversely affect our business, results of operations and financial conditions.

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Our ability to operate effectively could be impaired if we fail to retain or recruit key personnel.

The success of our business and the implementation of our growth strategy are highly dependent on our

ability to attract, retain and motivate highly skilled, and sometimes highly specialized, employees, including in
particular, operations, product development, research and sales personnel. Our employees may voluntarily
terminate their employment at any time. The market for these individuals is extremely competitive and is likely
to become more so as additional investment management firms enter the ETF industry. Our compensation
methods may not enable us to recruit and retain required personnel. For example, price volatility in our common
stock may impact our ability to effectively use equity grants as an employee compensation incentive. Also, we
may need to increase compensation levels, which would decrease our net income or increase our losses. If we are
unable to retain and attract key personnel, it could have an adverse effect on our business, results of operations
and financial condition.

Changes in U.S. federal income tax law could make some of our products less attractive to investors.

Many of the WisdomTree ETFs seek to obtain the investment return achieved by our proprietary indexes

that weigh index components based upon dividends. Even with the increase a few years ago in income tax rates
applicable to dividends, corporate dividends continue to enjoy favorable tax treatment under current U.S. federal
income tax law. If the income tax rates imposed on dividends were increased further, it may make these
WisdomTree ETFs less attractive to investors.

Our expenses are subject to fluctuations that could materially affect our operating results.

Our results of operations are dependent in part on the level of our expenses, which can vary from quarter to

quarter. Our expenses may fluctuate primarily as a result of discretionary spending, including additional
headcount, accruals for incentive compensation, marketing, advertising and sales expenses we incur to support
our growth initiatives. Accordingly, our results of operation may vary from quarter to quarter.

Any significant limitation, or failure of our technology systems, or of our third party vendors’ technology
systems, or any security breach of our information and cyber security infrastructure, software applications,
technology or other systems that are critical to our operations could interrupt or damage our operations and
result in material financial loss, regulatory violations, reputational harm or legal liability.

We are dependent upon the effectiveness of our own, and our vendors’, information security policies,
procedures and capabilities to protect the technology systems used to operate our business and to protect the data
that reside on or are transmitted through them. Although we and our third party vendors take protective measures
to secure information, our and our vendors’ technology systems may still be vulnerable to unauthorized access,
computer viruses or other events that could result in inaccuracies in our information or system disruptions or
failures, which could materially interrupt or damage our operations. In addition, technology is subject to rapid
change and we cannot guarantee that our competitors may not implement more advanced technology platforms
for their products, which could affect our business. Any inaccuracies, delays, system failures or breaches, or
advancements in technology, and the cost necessary to address them, could subject us to client dissatisfaction and
losses or result in material financial loss, regulatory violations, reputational harm or legal liability, which, in turn,
could cause a decline in our earnings or stock price.

We may from time to time in the future be involved in legal proceedings that could require significant
management time and attention, possibly resulting in significant expense or in an unfavorable outcome,
which could have a material adverse effect on our business, financial condition, results of operations and cash
flows.

From time to time, we may be subject to litigation. In connection with any litigation in which we are
involved, we may be forced to incur costs and expenses in connection with defending ourselves or in connection

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with the payment of any settlement or judgment or compliance with any injunctions in connection therewith if
there is an unfavorable outcome. The expense of defending litigation may be significant. The amount of time to
resolve lawsuits is unpredictable and defending ourselves may divert management’s attention from the
day-to-day operations of our business, which could adversely affect our business, results of operations, financial
condition and cash flows. In addition, an unfavorable outcome in any such litigation could have a material
adverse effect on our business, results of operations, financial condition and cash flows.

Catastrophic and unpredictable events could have a material adverse effect on our business.

A terrorist attack, war, power failure, cyber-attack, natural disaster or other catastrophic or unpredictable
event could adversely affect our revenues, expenses and operating results by: interrupting our normal business
operations; inflicting employee casualties, including loss of our key employees; requiring substantial
expenditures and expenses to repair, replace and restore normal business operations; and reducing investor
confidence. We have a disaster recovery plan to address certain contingencies, but this plan may not be sufficient
in responding or ameliorating the effects of all disaster scenarios. Similarly, these types of events could also
affect the ability of the third party vendors that we rely upon to conduct our business, including parties that
provide us with sub-advisory portfolio management services, custodial, fund accounting and administration
services or index calculation services, to continue to provide these necessary services to us, even though they
may also have disaster recovery plans to address these contingencies. In addition, a failure of the stock exchanges
on which our ETFs trade to function properly could cause a material disruption to our business. If we or our third
party vendors are unable to respond adequately or in a timely manner, these failures may result in a loss of
revenues and/or increased expenses, either of which would have a material adverse effect on our operating
results.

A change of control of our Company would automatically terminate our investment management agreements
relating to the WisdomTree ETFs unless the Board of Trustees of the WisdomTree Trust and shareholders of
the WisdomTree ETFs voted to continue the agreements. A change in control could occur if a third party were
to acquire a controlling interest in our Company.

Under the Investment Company Act, an investment management agreement with a fund must provide for its

automatic termination in the event of its assignment. The fund’s board must vote to continue such an agreement
following any such assignment and the shareholders of the WisdomTree ETFs must approve the assignment. The
cost of obtaining such shareholder approval can be significant and ordinarily would be borne by us. Similarly,
under the Investment Advisers Act, a client’s investment management agreement may not be “assigned” by the
investment adviser without the client’s consent.

An investment management agreement is considered under both acts to be assigned to another party when a

controlling block of the adviser’s securities is transferred. Under both acts, there is a presumption that a
stockholder beneficially owning 25% or more of an adviser’s voting stock controls the adviser and conversely a
stockholder beneficially owning less than 25% is presumed not to control the adviser. In our case, an assignment
of our investment management agreements may occur if a third party were to acquire a controlling interest in our
Company. We cannot be certain that the Trustees of the WisdomTree ETFs would consent to assignments of our
investment management agreements or approve new agreements with us if a change of control occurs. And even
if such approval were obtained, approval from the shareholders of the WisdomTree ETFs would be required to be
obtained; such approval could not be guaranteed and even if obtained, likely would result in significant expense.
This restriction may discourage potential purchasers from acquiring a controlling interest in our Company.

We may from time to time be subject to claims of infringement of third party intellectual property rights,
which could harm our business.

Third parties may assert against us alleged patent, copyright, trademark or other intellectual property rights
to intellectual property that is important to our business. Any claims that our products or processes infringe the

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intellectual property rights of others, regardless of the merit or resolution of such claims, could cause us to incur
significant costs in responding to, defending and resolving such claims, and may divert the efforts and attention
of our management from our business. As a result of such intellectual property infringement claims, we could be
required or otherwise decide that it is appropriate to:

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•

pay third party infringement claims;

discontinue selling the particular funds subject to infringement claims;

discontinue using the processes subject to infringement claims;

develop other intellectual property or products not subject to infringement claims, which could be time-
consuming and costly or may not be possible; or

license the intellectual property from the third party claiming infringement, which license may not be
available on commercially reasonable terms.

The occurrence of any of the foregoing could result in unexpected expenses, reduce our revenues and

adversely affect our business and financial results.

We have been issued a patent and have applied for other patents, but additional patents may not be issued to
us and we may not be able to enforce or protect our patents and other intellectual property rights, which may
harm our ability to compete and harm our business.

Although we have a patent and have applied for other patents relating to our index methodology and the

operation of our ETFs, these other patents may not be issued to us. In addition, even if issued, our ability to
enforce our patents and other intellectual property rights is subject to general litigation risks. While we have been
competing without the benefit of these patents being issued, if they are not issued or we cannot successfully
enforce them, we may lose the benefit of a future competitive advantage that they would otherwise provide to us.
If we seek to enforce our rights, we could be subject to claims that the intellectual property right is invalid or is
otherwise not enforceable. Furthermore, our assertion of intellectual property rights could result in the other party
seeking to assert alleged intellectual property rights of its own or assert other claims against us, which could
harm our business. If we are not ultimately successful in defending ourselves against these claims in litigation,
we may be subject to the risks described in the immediately preceding risk factor entitled “We may from time to
time be subject to claims of infringement of third party intellectual property rights, which could harm our
business.”

Risks Relating to our Common Stock

The market price of our common stock has been fluctuating significantly and may continue to do so, and you
could lose all or part of your investment.

The market price of our common stock has been fluctuating significantly and may continue to do so,

depending upon many factors, some of which may be beyond our control, including:

•

•

•

•

•

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decreases in our AUM;

variations in our quarterly operating results;

differences between our actual financial operating results and those expected by investors and analysts;

publication of research reports about us or the investment management industry;

changes in expectations concerning our future financial performance and the future performance of the
ETF industry and the asset management industry in general, including financial estimates and
recommendations by securities analysts;

our strategic moves and those of our competitors, such as acquisitions or consolidations;

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•

•

•

•

changes in the regulatory framework of the ETF industry and the asset management industry in general
and regulatory action, including action by the SEC to lessen the regulatory requirements or shortening
the process to obtain regulatory relief under the Investment Company Act that is necessary to become
an ETF sponsor;

the level of demand for our stock, including the amount of short interest in our stock;

changes in general economic or market conditions; and

realization of any other of the risks described elsewhere in this section.

In addition, stock markets in general have experienced volatility that has often been unrelated to the

operating performance of a particular company. These broad market fluctuations may adversely affect the trading
price of our common stock. Furthermore, in the past, market fluctuations and price declines in a company’s stock
have led to securities class action litigations or other derivative stockholder lawsuits. If such a suit were to arise,
it could cause substantial costs to us and divert our resources regardless of the outcome.

If equity research analysts issue unfavorable commentary or downgrade our common stock, the price of our
common stock could decline.

The trading market for our common stock relies in part on the research and reports that equity research
analysts publish about us and our business. We do not control the opinions of these analysts. The price and
trading volume of our common stock could decline if one or more equity analysts downgrade our common stock
or if analysts issue other unfavorable commentary or cease publishing reports about us or our business.

Future issuances of our common stock could lower our stock price and dilute the interests of existing
stockholders.

We may issue additional shares of our common stock in the future, either in connection with an acquisition

or for other business reasons. The issuance of a substantial amount of common stock could have the effect of
substantially diluting the interests of our current stockholders. In addition, the sale of a substantial amount of
common stock in the public market, either in the initial issuance or in a subsequent resale by the target company
in an acquisition which received such common stock as consideration or by investors who acquired such
common stock in a private placement, could have a material adverse effect on the market price of our common
stock.

The members of our Board of Directors, their affiliates and our executive officers, as stockholders, can exert
significant influence over our Company.

As of December 31, 2016, the members of our Board of Directors and our executive officers, as

stockholders, collectively beneficially owned approximately 16.6% of our outstanding common stock. As a result
of this ownership, they have the ability to significantly influence all matters requiring approval by stockholders
of our Company, including the election of directors. This concentration of ownership also may have the effect of
delaying or preventing a change in control of our Company that may be favored by other stockholders. This
could prevent transactions in which stockholders might otherwise receive a premium for their shares over current
market prices.

Although our directors and officers have a duty of loyalty to us under Delaware law and our certificate of

incorporation, transactions that we enter into in which a director or officer has a conflict of interest are generally
permissible so long as (i) the material facts relating to the director’s or officer’s relationship or interest as to the
transaction are disclosed to our Board of Directors and a majority of our disinterested directors, or a committee
consisting solely of disinterested directors, approves the transaction, (ii) the material facts relating to the
director’s or officer’s relationship or interest as to the transaction are disclosed to our stockholders and a majority

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of our disinterested stockholders approves the transaction, or (iii) the transaction is otherwise fair to us. Under
our certificate of incorporation, representatives of our stockholders are not required to offer to us any transaction
opportunity of which they become aware and could take any such opportunity for themselves or offer it to other
companies in which they have an investment, unless such opportunity is expressly offered to them solely in their
capacity as a director of ours. The listing requirements of the NASDAQ Global Select Market, upon which our
common stock is listed, also require that certain transactions in which a director or officer has a conflict of
interest must be considered and approved by our Audit Committee, which consists solely of independent
directors.

A provision in our certificate of incorporation and by-laws may prevent or delay an acquisition of our
Company, which could decrease the market value of our common stock.

Provisions of Delaware law, our certificate of incorporation and our by-laws may discourage, delay or

prevent a merger, acquisition or other change in control that stockholders may consider favorable. These
provisions may also prevent or delay attempts by stockholders to replace or remove our current management or
members of our Board of Directors. These provisions include:

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•

a classified Board of Directors;

limitations on the removal of directors;

advance notice requirements for stockholder proposals and nominations;

the inability of stockholders to act by written consent or to call special meetings;

the ability of our Board of Directors to make, alter or repeal our by-laws; and

the authority of our Board of Directors to issue preferred stock with such terms as our Board of
Directors may determine.

In addition, we are subject to the provisions of Section 203 of the Delaware General Corporation Law,
which limits business combination transactions with stockholders of 15% or more of our outstanding voting
stock that our Board of Directors has not approved. These provisions and other similar provisions make it more
difficult for stockholders or potential acquirers to acquire us without negotiation. These provisions may apply
even if some stockholders may consider the transaction beneficial to them.

As a result, these provisions could limit the price that investors are willing to pay in the future for shares of
our common stock. These provisions might also discourage a potential acquisition proposal or tender offer, even
if the acquisition proposal or tender offer is at a premium over the then current market price for our common
stock.

The payment of dividends to our stockholders is subject to the discretion of our Board of Directors and may be
limited by our financial condition, and any applicable laws.

In November 2014, we commenced a quarterly cash dividend and intend to continue to pay regular
dividends to our stockholders. Our Board of Directors may, in its discretion, increase or decrease the level of
dividends. Further, our Board of Directors has the discretion to discontinue the payment of dividends entirely.
Any determination as to the payment of dividends, as well as the level of such dividends, will depend on, among
other things, general economic and business conditions, our level of AUM, our strategic plans, our financial
results and condition, new credit facilities or other agreements that could limit the amount of dividends we are
permitted to pay and any applicable laws. If, as a consequence of these various limitations and restrictions, we
are unable to generate sufficient income from our business, we may need to reduce or eliminate the payment of
dividends on our common stock. Any change in the level of our dividends or the suspension of the payment
thereof could adversely affect our stock price.

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In addition, our Board of Directors is authorized, without stockholder approval, to issue preferred stock with

such terms as our Board of Directors may, in its discretion, determine. Our Board of Directors could, therefore,
issue preferred stock with dividend rights superior to that of the common stock, which could also limit the
payment of dividends on the common stock.

ITEM 1B. UNRESOLVED STAFF COMMENTS

We have no unresolved comments from the SEC staff relating to our periodic or current reports filed with

the SEC pursuant to the Exchange Act.

ITEM 2.

PROPERTIES

Our principal executive office is located at 245 Park Avenue, New York, New York 10167. We occupy
approximately 38,000 square feet of office space under a lease that expires in July 2029. We believe that the
space we lease is sufficient to meet our needs until the expiration of the lease.

ITEM 3.

LEGAL PROCEEDINGS

We may be subject to reviews, inspections and investigations by the SEC, CFTC, NFA, state and foreign
regulators, as well as legal proceedings arising in the ordinary course of business. We are not currently party to
any litigation that is expected to have a material impact on our business, financial position, results of operations
or cash flows.

ITEM 4. MINE SAFETY DISCLOSURES

Not applicable.

34

PART II

ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER

MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

Market Information

Our common stock is traded on the NASDAQ Global Select Market under the symbol “WETF.” The
following table sets forth the intra-day high and low sale prices per share as reported by the NASDAQ Global
Select Market.

Period

Fiscal 2016
Quarter ended December 31, 2016 . . . . . . . . . . . . . . . . . . . .
Quarter ended September 30, 2016 . . . . . . . . . . . . . . . . . . . .
Quarter ended June 30, 2016 . . . . . . . . . . . . . . . . . . . . . . . . .
Quarter ended March 31, 2016 . . . . . . . . . . . . . . . . . . . . . . .

Fiscal 2015
Quarter ended December 31, 2015 . . . . . . . . . . . . . . . . . . . .
Quarter ended September 30, 2015 . . . . . . . . . . . . . . . . . . . .
Quarter ended June 30, 2015 . . . . . . . . . . . . . . . . . . . . . . . . .
Quarter ended March 31, 2015 . . . . . . . . . . . . . . . . . . . . . . .

High

Low

Dividends
Declared

$13.32
$12.07
$13.13
$15.63

$22.33
$26.23
$23.26
$22.35

$ 8.00
$ 9.03
$ 8.70
$ 9.75

$14.68
$15.25
$18.08
$14.09

$0.08
$0.08
$0.08
$0.08

$0.33(1)
$0.08
$0.08
$0.08

(1) Represents special cash dividend of $0.25 per share and regular quarterly cash dividend of $0.08 per share.

As of December 31, 2016, there were 248 holders of record of shares of our common stock and we believe

there were approximately 36,300 beneficial owners of our common stock.

Dividends

In November 2014, we commenced a quarterly cash dividend and intend to continue to pay regular
dividends to our stockholders. In November 2015, we paid a special cash dividend in addition to our regular
quarterly cash dividend. Our Board of Directors may, in its discretion, increase or decrease the level of
dividends. Further, our Board of Directors has the discretion to discontinue the payment of dividends entirely.
Any determination as to the payment of dividends, as well as the level of such dividends, will depend on, among
other things, general economic and business conditions, our level of AUM, our strategic plans, our financial
results and condition, new credit facilities or other agreements that could limit the amount of dividends we are
permitted to pay, and any applicable laws.

35

Issuer Purchases of Equity Securities

The following table provides information with respect to purchases made by or on behalf of the Company or

any “affiliated purchaser” of shares of the Company’s common stock.

Total Number
of Shares
Purchased

Average Price
Paid Per Share

Total Number of
Shares Purchased
as
Part of Publicly
Announced Plans
or Programs(1)

Approximate
Dollar Value
of Shares that
May Yet Be
Purchased
Under the
Plans or
Programs

(in thousands)

Period

October 1, 2016 to October 31, 2016 . . . . . .
November 1, 2016 to November 30, 2016 . .
December 1, 2016 to December 31, 2016 . . .

25,785
—
—

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

25,785

$10.23
$ —
$ —

$10.23

25,785
—
—

25,785

$96,505

(1) On October 29, 2014, our Board of Directors authorized a three-year share repurchase program of up to

$100 million. On April 27, 2016, the Board approved a $60.0 million increase to this program and extended
the term through April 27, 2019, increasing the total authorized repurchase amount to $100.3 million.
During the three months ended December 31, 2016, we repurchased 25,785 shares of our common stock
under this program for an aggregate cost of approximately $0.3 million. As of December 31, 2016,
$96.5 million remained under this program for future purchases.

36

ITEM 6.

SELECTED FINANCIAL DATA

You should read the selected consolidated financial data presented below in conjunction with the section

entitled “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in this
Report and our consolidated financial statements and the related notes included elsewhere in this Report. The
selected consolidated statements of operations data presented below under the heading “Consolidated Statements
of Operations Data” for the years ended December 31, 2014, 2015 and 2016 and the selected consolidated
balance sheet data presented below under the heading “Consolidated Balance Sheet Data” as of December 31,
2015 and 2016 have been derived from our audited consolidated financial statements included elsewhere in this
Report. The selected consolidated financial data presented below under the headings “Consolidated Statements of
Operations Data” for the years ended December 31, 2012 and 2013 and under “Consolidated Balance Sheet
Data” as of December 31, 2012, 2013 and 2014 have been derived from our consolidated financial statements not
included in this Report. The historical results presented below are not necessarily indicative of the financial
results to be expected for future periods.

2012

2013

2014

2015

2016

(in thousands, except per share data)

Consolidated Statements of Operations Data:
Revenues:

Advisory fees . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 84,024
774

$148,594
874

$182,816
946

$297,944
998

$218,465
981

Total revenues . . . . . . . . . . . . . . . . . . . . . . .

84,798

149,468

183,762

298,942

219,446

Expenses:

Compensation and benefits . . . . . . . . . . . . . . . . .
Fund management and administration . . . . . . . . .
Marketing and advertising . . . . . . . . . . . . . . . . . .
Sales and business development
. . . . . . . . . . . . .
Professional and consulting fees . . . . . . . . . . . . .
Occupancy, communications and equipment . . . .
Depreciation and amortization . . . . . . . . . . . . . . .
Third party sharing arrangements . . . . . . . . . . . .
Goodwill impairment . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . .
Acquisition payment
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ETF shareholder proxy . . . . . . . . . . . . . . . . . . . . .
Litigation, net . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exchange listing and offering . . . . . . . . . . . . . . .

Total expenses . . . . . . . . . . . . . . . . . . . . . . .
Income before taxes . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income per share—basic . . . . . . . . . . . . . . . . . . . .
Net income per share—diluted . . . . . . . . . . . . . . . . . . .
Weighted average common shares—basic . . . . . . . . . .
Weighted average common shares—diluted . . . . . . . .
Cash dividends declared per common share . . . . . . . .

23,233
23,020
5,363
3,586
4,603
1,419
307
5,468
—
—
2,976
3,264
176
353

73,768
11,030
—

36,210
35,076
8,309
6,474
2,748
2,784
439
1,368
—
—
4,523
—
—
—

97,931
51,537
—

40,995
34,383
11,514
6,221
7,578
3,578
821
594
—
—
4,530
—
—
—

73,228
42,782
13,371
9,189
7,067
4,299
1,006
2,443
—
2,185
6,187
—
—
—

63,263
41,083
15,643
12,537
6,692
5,211
1,305
2,827
1,676
6,738
6,909
—
—
—

110,214
73,548
12,497

161,757
137,185
57,133

163,884
55,562
29,407

$ 11,030

$ 51,537

$ 61,051

$ 80,052

$ 26,155

$
$

$
$

$
$

0.09
0.08
122,138
137,968
$ — $ — $

0.41
0.37
126,651
139,797

0.46
0.44
131,770
138,551
0.08

$
$

$

0.58
0.58
137,242
138,825
0.57

$
$

$

0.19
0.19
134,401
135,539
0.32

Consolidated Balance Sheet Data:
Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 41,246
$ 63,425
$ 12,365
$ 51,060

$104,316
$141,791
$ 32,762
$109,029

$165,284
$220,751
$ 36,466
$184,285

$210,070
$292,693
$ 58,191
$234,502

$ 92,722
$249,767
$ 48,423
$201,344

2012

2013

2014

2015

2016

37

ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

The following discussion and analysis of our financial condition and results of operations should be read

together with our consolidated financial statements and the related notes and the other financial information
included elsewhere in this Report. In addition to historical consolidated financial information, the following
discussion contains forward-looking statements that reflect our plans, estimates and beliefs. Our actual results
could differ materially from those discussed in the forward-looking statements. Factors that could cause or
contribute to these differences include those discussed below. For a more complete description of the risks noted
above and other risks that could cause our actual results to materially differ from our current expectations,
please see Item 1A. “Risk Factors” of this Report. We assume no obligation to update or revise publicly any
forward-looking statements, whether as a result of new information, future events or otherwise, unless required
by law.

Introduction

We were the tenth largest ETP sponsor in the world (based on AUM), with AUM of $41.3 billion globally

as of December 31, 2016. An ETP is a pooled investment vehicle that holds a basket of financial instruments,
securities or other assets and generally seeks to track (index-based) or outperform (actively managed) the
performance of a broad or specific equity, fixed income or alternatives market segment, commodity or currency
(or an inverse or multiple thereof). ETPs are listed on an exchange with their shares traded in the secondary
market at market prices, generally at approximately the same price as the net asset value of their underlying
components. ETP is an umbrella term that includes ETFs, exchange-traded notes and exchange-traded
commodities.

Through our operating subsidiaries, we provide investment advisory and other management services to the

WisdomTree ETFs and Boost ETPs collectively offering ETPs covering equity, fixed income, currency,
alternatives and commodity asset classes. In exchange for providing these services, we receive advisory fee
revenues based on a percentage of the ETPs’ average daily AUM. Our expenses are predominantly related to
selling, operating and marketing our ETPs. We have contracted with third parties to provide certain operational
services for the ETPs. We distribute our ETPs through all major channels within the asset management industry,
including brokerage firms, registered investment advisers, institutional investors, private wealth managers and
discount brokers primarily through our sales force. Our sales efforts are not directed towards the retail segment
but rather are directed towards financial or investment advisers that act as intermediaries between the end-client
and us.

Executive Summary

Our U.S. listed AUM, which makes up the vast majority of our global AUM, has fluctuated over the last
three fiscal years, from $39.3 billion at the end of 2014, to $51.6 billion at the end of 2015 and $40.2 billion at
the end of 2016. We tend to experience particularly strong inflows when our products align with market
sentiment. For example, in 2015, our currency hedged European equity ETF (HEDJ) comprised the vast majority
of our net inflows and offset the outflows we experienced in emerging markets as the aggressive monetary policy
of the European Central Bank weakened the Euro, stimulating the local equity markets. Similarly, we
experienced strong inflows into our currency hedged Japanese equity ETF (DXJ) in 2013 as a result of a
weakening Yen due to political and economic policy changes in Japan. In 2016, we experienced significant
outflows in these two products as those markets fell out of favor with investors.

Our financial results have fluctuated along with the changes in our AUM. Revenues were $183.8 million,

$298.9 million and $219.4 million in 2014, 2015 and 2016, respectively.

Our short term strategic focus remains diversifying and stabilizing our asset base by offering innovative
products, expanding our distribution capabilities, investing in technologies to offer differentiated services and
expanding our global footprint.

38

Other business highlights for 2016 include the following:

• We continued to invest in strategic growth initiatives in 2016 to better position us for longer term

success. We launched 12 U.S. listed ETFs capitalizing on macro-investment themes and diversifying
our product offerings. These launches included dynamic currency hedged ETFs, such as the Dynamic
Currency Hedged International Equity ETF (DDWM), which was the most successful ETF launched in
the U.S. in 2016 based on total AUM, the industry’s first smart beta corporate bond suite and a
collateralized put write strategy ETF on the S&P 500 index. We also invested in marketing and sales
related initiatives to support our existing ETFs as well as new ETF launches. Headcount increased by
32 globally, predominantly in sales and functions supporting sales, including research and marketing.

• We executed on our global growth plans by establishing an office in Toronto and distributing a select
range of locally listed ETFs in Canada. During 2016, we launched six new Canadian ETFs, four new
Boost ETPs and 4 new WisdomTree UCITS ETFs. We also entered into a global product partnership
with ICBC Credit Suisse Asset Management (International) Company Limited to launch, market and
distribute ETFs that track the S&P China 500 Index. A Luxembourg UCITS ETF listed in Europe
marked the first product in this collaboration.

•

In November 2016, we made a $20.0 million strategic investment for a 36% fully diluted equity
interest in AdvisorEngine, formerly known as Vanare, an end-to-end digital wealth management
platform which enables individual customization of investment philosophies. We and AdvisorEngine
also entered into a strategic agreement whereby our asset allocation models are made available through
AdvisorEngine’s open architecture platform and we actively introduce the platform to our distribution
network. AdvisorEngine offers an array of distinct product offerings that provide advisors with new
client prospecting tools, online client onboarding, institutional grade analytics, trading, performance
reporting and billing. Its technology is distinctive in that it provides these features from an advisor-
centric point of view, allowing advisors to deepen their engagement with clients and demonstrate the
value of the advisory relationship.

•

In May 2016, we accelerated the buyout of the remaining minority interest in our European business
and made management changes to drive continued growth.

• We returned approximately $83.0 million to our stockholders through our ongoing quarterly cash

dividend and stock buybacks.

Business Segments

We operate as an ETP sponsor and asset manager providing investment advisory services in the U.S.,

Europe, Canada and Japan. These activities are reported in our U.S. Business and International Business
segments, as follows:

• U.S. Business segment: Our U.S. business and Japan sales office, which primarily engages in selling

our U.S. listed ETFs to Japanese institutions; and

•

International Business segment: Our European business which commenced in April 2014 in connection
with our acquisition of Boost and our Canadian business which launched its first six ETFs in July 2016.

39

The following charts reflect key operating and financial metrics for our businesses:

U.S. Business Segment

U.S. Listed AUM (End of Year)
($ in billions)

U.S. Listed Net Inflows/(Outflows)
($ in billions)

U.S. ETF Inflow Market Share

7.3%

51.6

39.3

40.2

16.9

5.1

2014

2015

2016

2014

2015

-12.6
2016

2014

2015

NA

2016

2.1%

International Business Segment

International AUM (End of Year)
($ in millions)

International Net Inflows
($ in millions)

1,093

827

774

181

135

318

2014

2015

2016

2014

2015

2016

Consolidated Operating Results

Revenues
($ in millions)

298.9

Pre-Tax Income
($ in millions)

137.2

183.8

219.4

73.5

55.6

2014

2015

2016

2014

2015

2016

40

Background

Market Environment

The following chart reflects the annual returns of the broad based equity indexes over the last three years.

As the chart reflects, the broad based equity market indexes have been volatile since 2013.

Index Total Return Performance
12/31/13 - 12/31/16, monthly

145

130

115

100

85

70

2013

2014

2015

2016

S&P 500
MSCI EMU (Local)
MSCI Emerging Markets (USD)

MSCI EAFE (Local)
MSCI Japan (Local)

Source: FactSet

The vast majority of our global AUM is in U.S. listed ETFs. The U.S. ETF industry also has been

experiencing generally higher flows as the charts below reflect. In 2016, domestic equities gathered the majority
of net inflows for the year:

U.S. ETF Industry Net Inflows
($ in billions)

284

241

231

2016 U.S. ETF Industry Net 
Inflows
($ in billions)

Domestic equities

168

Fixed income

83

Global / int'l equities

20

Other

13

2014

2015

2016

Source: Investment Company Institute.

41

Industry Developments

The ETF industry is becoming significantly more competitive. There has been increased price competition

in not only commoditized product categories such as traditional, market capitalization weighted index exposures,
but also in fundamental or other non-market cap weighted or factor-based exposures. In addition, existing players
have broadened their suite of products to offer different strategies that are, in some cases, similar to ours. Lastly,
large traditional asset managers are also launching ETFs, some with similar strategies to ours. We do not know
what effect, if any, increased price competition or the launch of these ETFs may have on our business. Within the
ETF industry, being a first mover, or one of the first providers of ETFs in a particular asset class, can be a
significant advantage, as the first ETF in a category to attract scale in AUM and trading liquidity is generally
viewed as the most attractive ETF. We believe that our early launch of ETFs in a number of asset classes or
strategies, including fundamental weighting and currency hedging, positions us well to maintain our position as
one of the leaders of the ETF industry. Additionally, we believe our affiliated indexing or “self-indexing” model
enables us to launch proprietary products which do not have exact competition.

In April 2016, the DOL published its final rule to address conflicts of interest in retirement advice,

commonly referred to as the Fiduciary Rule. The Fiduciary Rule is scheduled to become effective in April 2017.
However, in February 2017, President Trump issued a presidential memorandum instructing the DOL to conduct
an economic and legal analysis on the rule’s potential impact. As a result, the DOL has formally proposed a
60-day delay to the effective date. Also in February 2017, a Texas district court upheld the rule. In response to
the Fiduciary Rule, industry experts predicted an acceleration in the shift from commission-based to fee-based
advisory models. Already, we have seen several large asset management firms announce changes to their
platforms and policies in response to the Fiduciary Rule which favor fee based account structures. Also in
response to the Fiduciary Rule, several fund sponsors have implemented further fee reductions which have
occurred primarily in commoditized exposures based upon third party indexes. If the Fiduciary Rule is ultimately
implemented, we believe that ETFs’ competitiveness generally will increase due to the inherent benefits of ETFs
– transparency and liquidity; and while we are not immune to fee pressure, we believe our proprietary approach
and self-indexing differentiates us from the competition. Even if the Fiduciary Rule is not implemented, we
believe certain large firms nevertheless will move forward with changes that were developed to comply with the
rule.

Components of Revenue

Advisory fees

The majority of our revenues are comprised of advisory fees we earn from our U.S. listed ETFs. We earn
this revenue based on a percentage of the average daily value of AUM. Our average daily value of AUM is the
average of the daily aggregate AUM of our ETFs as determined by the then current net asset value (as defined
under Investment Company Act Rule 2a-4) of such ETFs as of the close of business each day. Our fee
percentages for individual U.S. listed ETFs, net of fee waivers, range from 0.12% to 0.88%.

We determine the appropriate advisory fee to charge for our ETFs based on the cost of operating each
particular ETF taking into account the types of securities the ETFs will hold, fees third party service providers
will charge us for operating the ETFs and our competitors’ fees for similar ETFs. Generally, our actively
managed ETFs, along with our emerging markets ETFs, are priced higher than our other index based ETFs.

Each of our ETFs has a fixed advisory fee. In order to increase the advisory fee, we would need to obtain

approval from a majority of the ETF shareholders, which may be difficult or not possible to achieve. There also
may be a significant cost in obtaining such ETF shareholder approval. We do not need ETF shareholder approval
to lower our advisory fee. From time to time, we implement voluntary waivers of a portion of our advisory fee.
These waivers may expire without shareholder approval needing to be obtained. In addition, we earn a fee based
on daily aggregate AUM of our ETFs in exchange for bearing certain fund expenses.

42

Our ETF advisory fee revenues may fluctuate based on general stock market trends, which include market
value appreciation or depreciation, currency fluctuations against the U.S. dollar and level of inflows or outflows
from our ETFs. In addition, these revenues may fluctuate due to increased competition or a determination by the
independent trustees of the WisdomTree ETFs to terminate or significantly alter the funds’ investment
management agreements with us.

Other income

Other income includes interest income from investing our corporate cash and fees from licensing our
indexes to third parties. These revenues are immaterial to our financial results and we do not expect them to be
material in the near term.

Components of Expenses

Our operating expenses consist primarily of costs related to selling, operating and marketing our ETFs as

well as the infrastructure needed to run our business.

Compensation and benefits

Employee compensation and benefits expenses are expensed when incurred and include salaries, incentive

compensation, and related benefit costs. Virtually all our employees receive incentive compensation that is based
on our operating results as well as their individual performance. Therefore, a portion of this expense will
fluctuate with our business results. In order to attract and retain qualified personnel, we must maintain
competitive employee compensation and benefit plans. We would expect changes in employee compensation and
benefits expense to be correlated with changes in our revenues and net inflows.

Also included in compensation and benefits are costs related to equity awards granted to our employees. Our

executive management and Board of Directors strongly believe that equity awards are an important part of our
employees’ overall compensation package and that incentivizing our employees with equity in the Company
aligns the interest of our employees with that of our stockholders. We use the fair value method in recording
compensation expense for equity based awards. Under the fair value method, compensation expense is measured
at the grant date based on the estimated fair value of the award and is recognized as an expense over the vesting
period.

We expect our compensation and benefits expense for our U.S. Business segment will be between 28% to

31% of U.S. Business segment revenues in 2017.

Fund management and administration

Fund management and administration expenses are expensed when incurred and are comprised of the

following costs we pay third party service providers to operate our ETFs:

•

•

•

•

•

•

•

portfolio management of our ETFs (sub-advisory);

fund accounting and administration;

custodial services;

transfer agency;

accounting and tax services;

printing and mailing of stockholder materials;

index calculation;

43

•

•

•

•

•

•

•

•

•

indicative values;

distribution fees;

legal and compliance services;

exchange listing fees;

trustee fees and expenses;

preparation of regulatory reports and filings;

insurance;

certain local income taxes; and

other administrative services.

We are not responsible for extraordinary expenses, taxes and certain other expenses.

BNY Mellon acts as sub-adviser for the majority of our ETFs and, prior to April 2014, also provided fund

administration, custody and accounting related services for all the WisdomTree ETFs. In April 2014, we
transferred our fund administration, custody and accounting related services to State Street. The fees we pay
BNY Mellon and our other sub-advisers generally have minimums per fund which range from $25,000 to
$80,000 per year with additional fees ranging between 0.015% and 0.20% of average daily AUM at various
breakpoint levels depending on the nature of the ETF. In addition, we pay certain costs based on transactions in
our ETFs or based on inflow levels. The fees we pay for accounting, tax, transfer agency, index calculation,
indicative values and exchange listing are based on the number of ETFs we have. The remaining fees are based
on a combination of both AUM and number of funds, or as incurred.

Marketing and advertising

Marketing and advertising expenses are recorded when incurred and include the following:

•

•

•

advertising and product promotion campaigns that are initiated to promote our existing and new ETFs
as well as brand awareness;

development and maintenance of our website; and

creation and preparation of marketing materials.

Our discretionary advertising comprises the largest portion of this expense and we generally expect these

costs to increase as we continue to execute our growth strategy and compete against other ETF sponsors. In
addition, we may incur expenditures in certain periods to attract inflows, the benefit of which may or may not be
recognized from increases to our AUM in future periods. However, due to the discretionary nature of some of
these costs, they can generally be reduced if there were a decline in the markets.

Sales and business development

Sales and business development expenses are recorded when incurred and include the following:

•

travel and entertainment or conference related expenses for our sales force;

• market data services for our research team;

•

•

•

sales related software tools;

voluntary payment of certain costs associated with the creation or redemption of ETF shares, as we
may elect from time to time; and

legal and other advisory fees associated with the development of new funds or business initiatives.

44

Professional and consulting fees

Professional fees are expensed when incurred and consist of fees we pay to corporate advisers including

accountants, tax advisers, legal counsel, investment bankers, human resources or other consultants. These
expenses fluctuate based on our needs or requirements at the time. Certain of these costs are at our discretion and
can fluctuate year to year.

Occupancy, communications and equipment

Occupancy, communications and equipment expense includes costs for our corporate headquarters in

New York City as well as office related costs in our other locations.

Depreciation and amortization

Depreciation and amortization expense results primarily from amortization of leasehold improvements to

our office space as well as depreciation on fixed assets we purchase, which is depreciated over five to fifteen
years.

Third party sharing arrangements

Third party sharing arrangements expense includes payments to our third party marketing agents in Latin

America, Australia, New Zealand and Israel. In addition, this expense includes fees we pay to allow our ETFs to
be listed on certain third party platforms.

Acquisition payment

Prior to May 2016, acquisition payment expense represented the change in the fair value of the buyout
obligation of the remaining minority interest in our European business, in which we acquired a majority stake in
April 2014. In May 2016, we accelerated the buyout of this remaining minority interest.

Other

Other expenses consist primarily of insurance premiums, general office related expenses, securities license

fees for our sales force, public company related expenses, corporate related travel and entertainment and board of
director fees, including stock-based compensation related to equity awards we granted to our directors.

Income tax

Income tax expense consists of taxes due to federal, various state and certain foreign authorities on our
income. Our U.S. rate may change in the future if our share of income attributable to various states changes. In
addition, income tax expense is impacted by a valuation allowance on foreign net operating losses. These losses
may be recognized in the future if the foreign businesses (Europe and Canada) become profitable.

Also, in the first quarter of 2017 we will be adopting Accounting Standards Update (“ASU”) 2016-09,
Compensation – Stock Compensation (Topic 718): Improvements to Employee Share-Based Payment Accounting
(ASU 2016-09), which requires income tax windfalls and shortfalls arising from stock-based compensation
vesting and exercises to be recorded in income tax expense, rather than additional paid-in capital, when
applicable. As a result, the adoption of the standard will increase volatility reported in income tax expense.
During the first quarter of 2017, we anticipate recognizing approximately $1.0 million of income tax expense for
tax shortfalls related to stock-based compensation vesting occurring during the period.

45

Factors that May Impact our Future Financial Results

Revenues

Our revenues are highly correlated to the level and relative mix of our AUM, as well as the fee rate

associated with our ETFs, and is impacted by market sentiment.

A significant portion of our AUM is invested in securities issued outside of the U.S. Therefore, our AUM
and revenues are affected by movements in global capital market levels and the strengthening or weakening of
the U.S. dollar against other currencies. As the chart below reflects, as of December 31, 2016, 43% of our U.S.
AUM was concentrated in two products with similar strategies – HEDJ, our European equity ETF which hedges
exposure to the Euro, and DXJ, our Japanese equity ETF which hedges exposure to the Yen. The strengthening
of the Euro or Yen against the U.S. dollar, or the decline in European or Japanese equity markets, may have an
adverse effect on our results.

U.S. Listed AUM

Other
3%

EM Equity
10%

HEDJ
23%

Int'l Equity
14%

DXJ
20%

U.S. Equity
30%

Another factor impacting our revenues is the fees associated with our ETFs. Our overall average fee rate is
affected by the mix of flows into our ETFs. With a significant portion of our AUM invested in securities issued
outside of the U.S., favorable market sentiment toward international equities (particularly during a time when the
U.S. dollar is strengthening for our international currency hedged products) is likely to have a positive effect on
our overall revenues and conversely unfavorable market sentiment is likely to have a negative impact.

We also currently compete within the ETF market against several large ETF sponsors, many smaller
sponsors, as well as new entrants to the marketplace, including large asset management companies who have
launched or announced intentions to launch ETF products. Competitive pressures could reduce revenues and
profit margins as certain existing players have launched ETFs with fees that are generally equivalent to, and in
some instances lower than, our ETFs. However, we believe that our ability to gather inflows into our ETFs,
coupled with general stock market trends, will have the greatest impact on our business.

Expenses – Strategic Investments

We have made significant growth investments in our business over the last several years, which have

elevated the recurring expense base for future years. While we will continue to strategically invest in our
business, we expect our investment in new strategic growth initiatives to decrease and range from $3.0 million to
$4.0 million in 2017. These initiatives include:

• Continue to expand our sales force, sales support staff and sales activities;

46

• Continue to launch ETFs to expand and diversify our product set;

•

•

Increase marketing and sales activities to bring more awareness of our existing and new products, as
well as our brand; and

Invest in technology and operational support to better scale for future growth.

The components of our strategic growth initiatives may increase or decrease from our planned estimates

depending on the nature of the growth initiatives and market conditions.

Income Taxes

The Trump administration has expressed the desire to advance major tax reform through Congress,
including a reduction in the corporate tax rate. Our U.S. statutory income tax rate is currently approximately
40%. A reduction in the corporate tax rate would favorably impact our results to extent corporate tax reform is
ultimately implemented.

Seasonality

We believe seasonal fluctuations in the asset management industry are common, however such trends are

generally masked by global market events and market volatility in general. Therefore, period to period
comparisons of ours or the industry’s flows and operating results may not be meaningful or indicative of results
in future periods.

47

Key Operating Statistics

The following table presents key operating statistics that serve as indicators for the performance of our

business:

Year Ended December 31,

2016

2015

2014

U.S. LISTED ETFs
Total ETFs (in millions)

Beginning of period assets . . . . . . . . . . . . . . . . .
Assets acquired . . . . . . . . . . . . . . . . . . . . . . . . . .
Inflows/(outflows) . . . . . . . . . . . . . . . . . . . . . . . .
Market appreciation/(depreciation) . . . . . . . . . . .

$ 51,639
225
(12,557)
857

$ 39,281

$ 34,884

16,856
(4,498)

5,075
(678)

End of period assets . . . . . . . . . . . . . . . . . . . . . .

$ 40,164

$ 51,639

$ 39,281

Average assets during the period . . . . . . . . . . . .
Revenue days . . . . . . . . . . . . . . . . . . . . . . . . . . .
Number of ETFs – end of the period . . . . . . . . .

$ 41,012
366
94

$ 55,930
365
86

$ 35,308
365
70

ETF Industry and Market Share (in billions)

ETF industry net inflows . . . . . . . . . . . . . . . . . .
WisdomTree market share of industry

inflows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Average ETF advisory fee during the period

Alternative strategy ETFs . . . . . . . . . . . . . . . . . .
Emerging markets equity ETFs . . . . . . . . . . . . .
International developed equity ETFs . . . . . . . . .
International hedged equity ETFs . . . . . . . . . . . .
Currency ETFs . . . . . . . . . . . . . . . . . . . . . . . . . .
Fixed income ETFs . . . . . . . . . . . . . . . . . . . . . . .
U.S. equity ETFs . . . . . . . . . . . . . . . . . . . . . . . . .

Blended total . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

284

$

231

$

241

n/a

7.3%

2.1%

0.79%
0.71%
0.56%
0.54%
0.50%
0.44%
0.35%

0.51%

0.95%
0.71%
0.56%
0.54%
0.50%
0.52%
0.35%

0.53%

0.95%
0.68%
0.56%
0.50%
0.49%
0.54%
0.35%

0.52%

EUROPEAN LISTED ETPs
Total ETPs (in thousands)

Beginning of period assets . . . . . . . . . . . . . . . . .
Inflows/(outflows) . . . . . . . . . . . . . . . . . . . . . . . .
Market appreciation/(depreciation) . . . . . . . . . . .

$437,934
197,870
(9,524)

$ 165,018
539,780
(266,864)

$ 96,817*
119,084
(50,883)

End of period assets . . . . . . . . . . . . . . . . . . . . . .

$626,280

$ 437,934

$165,018

Average assets during the period . . . . . . . . . . . .
Average ETP advisory fee during the period . . .
Number of ETPs—end of period . . . . . . . . . . . .

550,572

358,895

118,987

0.82%
68

0.83%
64

0.79%
50

Total UCITS ETFs (in thousands)

Beginning of period assets . . . . . . . . . . . . . . . . .
Inflows/(outflows) . . . . . . . . . . . . . . . . . . . . . . . .
Market appreciation/(depreciation) . . . . . . . . . . .

$335,938
51,905
10,172

$ 16,179
287,573
32,186

$ —

16,036**
143

End of period assets . . . . . . . . . . . . . . . . . . . . . .

$398,015

$ 335,938

$ 16,179

Average assets during the period . . . . . . . . . . . .
Average UCITS ETF advisory fee during the

period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Number of UCITS ETFs—end of period . . . . . .

402,191

241,573

14,775

0.45%
16

0.46%
12

0.38%
6

48

Year Ended December 31,

2016

2015

2014

CANADIAN LISTED ETFs
Total ETFs (in thousands)

Beginning of period assets . . . . . . . . . . . . . . . . . . . . . . . . . .
Inflows/(outflows)*** . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Market appreciation/(depreciation) . . . . . . . . . . . . . . . . . . .

$ —
68,534
84

End of period assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$68,618

$—
—
—

$—

Average assets during the period . . . . . . . . . . . . . . . . . . . . .
Average ETF advisory fee during the period . . . . . . . . . . . .
Number of ETFs—end of period . . . . . . . . . . . . . . . . . . . . .

67,640

n/a
0.47% n/a
n/a

6

Headcount: U.S. Business Segment
. . . . . . . . . . . . . . . . . . . . .
Headcount: International Business Segment . . . . . . . . . . . . . .

163
46

143
34

As of April 15, 2014

*
** UCITS first launched October 24, 2014
*** ETF inception date July 14, 2016

Note: Previously issued statistics may be restated due to trade adjustments
Source: Investment Company Institute, Bloomberg, WisdomTree

Year Ended December 31, 2016 Compared to Year Ended December 31, 2015

Overview

$—
—
—

$—

n/a
n/a
n/a

101
23

As of and for the Year
Ended December 31,

2016

2015

Change

Percent
Change

Global AUM (in millions)
End of period assets . . . . . . . . . . . . . . . . . . . . . . . . . . .

U.S. listed AUM (in millions)
Beginning of period assets . . . . . . . . . . . . . . . . . . . . . .
Assets acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net inflows/(outflows) . . . . . . . . . . . . . . . . . . . . . . . . .
Market appreciation/(depreciation) . . . . . . . . . . . . . . .

$ 41,257

$ 52,413

$(11,156)

(21.3%)

$ 51,639
225
(12,557)
857

$ 39,281
—
16,856
(4,498)

$

n/a

n/a

End of period assets . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 40,164

$ 51,639

$(11,475)

(22.2%)

Financial Results (in thousands)
Total revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pre-tax income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$219,446
163,884

$ 55,562
$ 26,155

$298,942
161,757

$137,185
$ 80,052

$(79,496)
2,127

$(81,623)
$(53,897)

(26.6%)
1.3%

(59.5%)
(67.3%)

Our global AUM decreased 21.3% from $52.4 billion at the end of 2015 to $41.3 billion at the end of 2016.
This change was primarily driven by changes in our U.S. listed AUM which decreased 22.2% from $51.6 billion
at the end of 2015 to $40.2 billion at the end of 2016 due to $12.6 billion of net outflows partly offset by market
appreciation. We reported pre-tax income of $55.6 million in 2016, a decrease of 59.5% from 2015 primarily due
to lower revenues, and we reported net income of $26.2 million in 2016 compared to $80.1 million in 2015.

49

Revenues

Year Ended
December 31,

2016

2015

Change

Percent
Change

Global AUM (in millions)
Global - Average AUM . . . . . . . . . . . . . . . . . . . . . . . .

U.S. listed AUM (in millions)
U.S. listed - Average AUM . . . . . . . . . . . . . . . . . . . . .
U.S. listed - Average ETF advisory fee . . . . . . . . . . . .
Revenues (in thousands)
Advisory fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 42,032

$ 56,531

$(14,499)

(25.6%)

$ 41,012

$ 55,930

0.51%

0.53%

$(14,918)
(0.02)

(26.7%)
(3.8%)

$218,465
981

$297,944
998

$(79,479)
(17)

(26.7%)
(1.7%)

Total revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$219,446

$298,942

$(79,496)

(26.6%)

Advisory fees

Advisory fee revenues decreased 26.7% from $297.9 million in 2015 to $218.5 million in 2016 due to lower
average AUM primarily resulting from net outflows from our two largest U.S. listed ETFs – our currency hedged
European and Japan equity ETFs (HEDJ and DXJ, respectively). Our average U.S. advisory fee decreased to
0.51% from 0.53% during the year due to changes in product mix.

Other income

Other income was essentially unchanged from 2015 to 2016.

Expenses

Year Ended
December 31,

(in thousands)

2016

2015

Change

Compensation and benefits . . . . . . . . . . . . . . . . . . . . . .
Fund management and administration . . . . . . . . . . . . . .
Marketing and advertising . . . . . . . . . . . . . . . . . . . . . . .
Sales and business development
. . . . . . . . . . . . . . . . . .
Professional and consulting fees . . . . . . . . . . . . . . . . . .
Occupancy, communications and equipment
. . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . .
Third party sharing arrangements . . . . . . . . . . . . . . . . .
Goodwill impairment . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition payment
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 63,263
41,083
15,643
12,537
6,692
5,211
1,305
2,827
1,676
6,738
6,909

$ 73,228
42,782
13,371
9,189
7,067
4,299
1,006
2,443
—
2,185
6,187

$(9,965)
(1,699)
2,272
3,348
(375)
912
299
384
1,676
4,553
722

Percent
Change

(13.6%)
(4.0%)
17.0%
36.4%
(5.3%)
21.2%
29.7%
15.7%
n/a
208.4%
11.7%

Total expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$163,884

$161,757

$ 2,127

1.3%

50

As a Percent of Revenues:

Compensation and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fund management and administration . . . . . . . . . . . . . . . . . . . . . . .
Marketing and advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and business development . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Professional and consulting fees . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Occupancy, communications and equipment
. . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third party sharing arrangements . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill impairment
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition payment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended
December 31,

2016

2015

28.8% 24.5%
18.7% 14.3%
7.1% 4.5%
5.7% 3.1%
3.0% 2.4%
2.5% 1.4%
0.6% 0.3%
1.3% 0.8%
0.8% —
3.1% 0.7%
3.1% 2.1%

Total expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

74.7% 54.1%

Compensation and benefits

Compensation and benefits expense decreased 13.6% from $73.2 million in 2015 to $63.3 million in 2016

due to a significant decline in accrued incentive compensation as a result of net outflows we experienced in 2016
partly offset by higher headcount related expenses and higher stock-based compensation due to equity awards we
granted as part of 2015 incentive compensation. Headcount of our U.S. Business segment was 143 and our
International Business segment was 34 at the end of 2015 compared to 163 and 46, respectively, at the end of
2016.

Fund management and administration

Fund management and administration expense decreased 4.0% from $42.8 million in 2015 to $41.1 million

in 2016. This decrease was primarily due to lower fund costs for our U.S. listed ETFs as a result of lower average
AUM partly offset by higher costs for additional fund launches by our U.S., European and Canadian
businesses. We had 86 U.S. listed ETFs and 76 European listed products at the end of 2015 compared to 94 U.S.
listed ETFs, 84 European listed products and six Canadian listed ETFs at the end of 2016.

Marketing and advertising

Marketing and advertising expense increased 17.0% from $13.4 million in 2015 to $15.6 million in 2016

primarily due to higher levels of advertising related activities.

Sales and business development

Sales and business development expense increased 36.4% from $9.2 million in 2015 to $12.5 million in

2016 primarily due to higher spending on sales related activities.

Professional and consulting fees

Professional and consulting fees decreased 5.3% from $7.1 million in 2015 to $6.7 million in 2016. This

decrease was primarily due to lower fees for strategic consulting services and lower recruiting fees partly offset
by fees associated with our office in Canada that we established in April 2016.

Occupancy, communications and equipment

Occupancy, communications and equipment expense increased 21.2% from $4.3 million in 2015 to

$5.2 million in 2016 primarily due to technology initiatives and higher costs for our office space in Japan which
was opened in the second quarter of 2015.

51

Depreciation and amortization

Depreciation and amortization expense increased 29.7% from $1.0 million in 2015 to $1.3 million in 2016

primarily due to expenses of our Japan office that we opened in the second quarter of 2015 and higher
amortization for leasehold improvements to our New York office space.

Third party sharing arrangements

Third party sharing arrangements expense increased 15.7% from $2.4 million in 2015 to $2.8 million in
2016 primarily due to fees we pay to list our ETFs on third party platforms and higher fees to our marketing
agent in Latin America.

Goodwill impairment

A goodwill impairment charge of $1.7 million was recorded during the three months ended December 31,

2016, which was related to an interim impairment test performed on the goodwill recognized in connection with
the acquisition of a majority stake in our European business in April 2014. See Note 16 to our Consolidated
Financial Statements.

Acquisition payment

Acquisition payment expense increased 208.4% from $2.2 million in 2015 to $6.7 million in 2016 as a result

of the acceleration of the buyout of the remaining minority interest in our European business.

Other

Other expenses increased 11.7% from $6.2 million in 2015 to $6.9 million in 2016 primarily due to

expenses of our Japan office that we opened in the second quarter of 2015 and increases other general and
administrative expenses.

Income tax expense

Our effective income tax rate for the year ended December 31, 2016 was 52.9%, which resulted in income

tax expense of $29.4 million. Our tax rate differed from the federal statutory rate of 35% primarily due to a
valuation allowance on our foreign net operating losses, the acquisition payment expense and goodwill
impairment charge (both of which are non-deductible) and state and local income taxes.

Our effective income tax rate for the year ended December 31, 2015 was 41.6%, which resulted in income
tax expense of $57.1 million. Our tax rate differed from the federal statutory rate of 35% primarily due to state
and local income taxes, foreign net operating losses and the acquisition payment expense (which is
non-deductible).

52

Year Ended December 31, 2015 Compared to Year Ended December 31, 2014

Overview

As of and for the Year
Ended December 31,

2015

2014

Change

Percent
Change

Global AUM (in millions)
End of period assets . . . . . . . . . . . . . . . . . . . . . . . . . .

U.S. listed AUM (in millions)
Beginning of period assets . . . . . . . . . . . . . . . . . . . . .
Net inflows/(outflows) . . . . . . . . . . . . . . . . . . . . . . . .
Market appreciation/(depreciation) . . . . . . . . . . . . . . .

$ 52,413

$ 39,462

$ 12,951

32.8%

$ 39,281
16,856
(4,498)

$ 34,884
5,075
(678)

$ 11,781

232.1%

End of period assets . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 51,639

$ 39,281

$ 12,358

31.5%

Financial Results (in thousands)
Total revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pre-tax income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$298,942
161,757

$137,185
$ 80,052

$183,762
110,214

$ 73,548
$ 61,051

$115,180
51,543

$ 63,637
$ 19,001

62.7%
46.8%

86.5%
31.1%

Our global AUM increased 32.8% from $39.5 billion at the end of 2014 to $52.4 billion at the end of 2015.
This change was primarily driven by changes in our U.S. listed AUM which increased 31.5% from $39.3 billion
at the end of 2014 to $51.6 billion at the end of 2015 due to $16.9 billion of net inflows partly offset by market
depreciation. We reported pre-tax income of $137.2 million in 2015, an increase of 86.5% from 2014 primarily
due to higher revenues, and we reported net income of $80.1 million in 2015 compared to $61.1 million in 2014.

Revenues

Global AUM (in millions)
Global - Average AUM . . . . . . . . . . . . . . . . . . . . . . .

U.S. listed - Average AUM (in millions)
U.S. listed - Average AUM . . . . . . . . . . . . . . . . . . . . .
U.S. listed - Average ETF advisory fee . . . . . . . . . . .
Revenues (in thousands)
Advisory fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended
December 31,

2015

2014

Change

Percent
Change

$ 56,531

$ 35,442

$ 21,089

59.5%

$ 55,930

$ 35,308

0.53%

0.52%

$ 20,622
0.01

$297,944
998

$182,816
946

$115,128
52

58.4%
1.9%

63.0%
5.5%

62.7%

Total revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$298,942

$183,762

$115,180

Advisory fees

Advisory fees revenues increased 63.0% from $182.8 million in 2014 to $297.9 million in 2015 due to
higher average AUM primarily resulting from net inflows to our currency hedged European equity ETF (HEDJ)
partly offset by market depreciation. The average U.S. advisory fee earned increased from 0.52% in 2014 to
0.53% in 2015 due to inflows into our higher fee ETFs.

Other income

Other income increased 5.5% from 2014 to 2015. This increase was primarily due to higher interest income

from our growing cash balances and higher index licensing fees partly offset by losses on foreign currencies.

53

Expenses

Year Ended
December 31,

(in thousands)

2015

2014

Change

Compensation and benefits . . . . . . . . . . . . . . . . . . . . . .
Fund management and administration . . . . . . . . . . . . .
Marketing and advertising . . . . . . . . . . . . . . . . . . . . . .
Sales and business development . . . . . . . . . . . . . . . . . .
Professional and consulting fees . . . . . . . . . . . . . . . . . .
Occupancy, communications and equipment . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . .
Third party sharing arrangements . . . . . . . . . . . . . . . . .
Acquisition payment . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 73,228
42,782
13,371
9,189
7,067
4,299
1,006
2,443
2,185
6,187

$ 40,995
34,383
11,514
6,221
7,578
3,578
821
594
—
4,530

$32,233
8,399
1,857
2,968
(511)
721
185
1,849
2,185
1,657

Percent
Change

78.6%
24.4%
16.1%
47.7%
(6.7%)
20.2%
22.5%
311.3%
n/a
36.6%

Total expenses . . . . . . . . . . . . . . . . . . . . . . . .

$161,757

$110,214

$51,543

46.8%

As a Percent of Revenues:

Compensation and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fund management and administration . . . . . . . . . . . . . . . . . . . . . . .
Marketing and advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and business development . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Professional and consulting fees . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Occupancy, communications and equipment
. . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third party sharing arrangements . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition payment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended
December 31,

2015

2014

24.5% 22.3%
14.3% 18.7%
4.5% 6.3%
3.1% 3.4%
2.4% 4.1%
1.4% 1.9%
0.3% 0.5%
0.8% 0.3%
0.7% 0.0%
2.1% 2.5%

Total expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

54.1% 60.0%

Compensation and benefits

Compensation and benefits expense increased 78.6% from $41.0 million in 2014 to $73.2 million in 2015.

This increase was primarily due to higher accrued incentive compensation due to our record inflow levels,
increased headcount related expenses to support our growth and higher stock-based compensation due to equity
awards granted to our employees as part of 2014 compensation. Headcount of our U.S. Business segment was
101 and our International Business segment was 23 at the end of 2014 compared to 143 and 34, respectively, at
the end of 2015.

Fund management and administration

Fund management and administration expense increased 24.4% from $34.4 million in 2014 to $42.8 million

in 2015. This increase was primarily due to costs associated with higher average U.S. listed AUM; printing and
mailing fees as a result of additional holders of our U.S. listed ETFs; and other costs associated with additional
ETFs. Lastly, we incurred higher costs for our non-U.S. listed ETFs as a result of new ETFs launched or cross
listed in Europe. We had 70 U.S. listed ETFs and 56 European listed products at the end of 2014 compared to 86
U.S. listed ETFs and 76 European listed products at the end of 2015.

54

Marketing and advertising

Marketing and advertising expense increased 16.1% from $11.5 million in 2014 to $13.4 million in 2015

primarily due to higher levels of advertising related activities to support our growth.

Sales and business development

Sales and business development expense increased 47.7% from $6.2 million in 2014 to $9.2 million in 2015

primarily due to higher levels of spending for sales and product development related initiatives.

Professional and consulting fees

Professional and consulting fees decreased 6.7% from $7.6 million in 2014 to $7.1 million in 2015. This
decrease was primarily due to lower fees for strategic consulting services, and advisory costs associated with the
acquisition of a majority stake in our European business in April 2014, partly offset by higher recruiting fees as
part of our sales force expansion plan.

Occupancy, communications and equipment

Occupancy, communications and equipment expense increased 20.2% from $3.6 million in 2014 to

$4.3 million in 2015 primarily due to equipment purchases as part of our technology enhancements.

Depreciation and amortization

Depreciation and amortization expense increased 22.5% from $0.8 million in 2014 to $1.0 million in 2015

primarily due to amortization of leasehold improvements to our office space.

Third party sharing arrangements

Third party sharing arrangements expense increased 311.3% from $0.6 million in 2014 to $2.4 million in
2015 primarily due to higher fees to our third party marketing agent in Latin America as well as fees we pay to
list our ETFs on a third party platform.

Acquisition payment

Acquisition payment expense was $2.2 million in 2015. This expense represents the change in the estimated

fair value of the buyout obligation of the remaining minority interest in our European business, the majority of
which was acquired in April 2014. The buyout obligation is based on a formula that takes into account the AUM
in the business, its profitability levels and the trading multiple of WETF.

Other

Other expenses increased 36.6% from $4.5 million in 2014 to $6.2 million in 2015 due to higher general and

administrative expenses.

Income tax expense

Our effective income tax rate for the year ended December 31, 2015 was 41.6%, which resulted in income
tax expense of $57.1 million. Our tax rate differed from the federal statutory rate of 35% primarily due to state
and local income taxes, foreign net operating losses and the acquisition payment expense (which is
non-deductible).

55

Our effective income tax rate for the year ended December 31, 2014 was 17.0%, which resulted in income

tax expense of $12.5 million. Our tax rate differed from the federal statutory rate of 35% primarily due to the
release of a valuation allowance on the Company’s U.S. deferred tax assets, which was partially offset by a
charge arising from applying a lower state tax rate to the Company’s deferred tax assets upon completion of a
state income tax study.

Quarterly Results

The following tables set forth our unaudited consolidated quarterly statement of operations data, both in
dollar amounts and as a percentage of total revenues, and our unaudited consolidated quarterly operating data for
the quarters in 2015 and 2016. In our opinion, this unaudited information has been prepared on substantially the
same basis as the consolidated financial statements appearing elsewhere in this Report and includes all
adjustments (consisting of normal recurring adjustments) necessary for a fair statement of the unaudited
consolidated quarterly data. The unaudited consolidated quarterly data should be read together with the
consolidated financial statements and related notes included elsewhere in this Report. The results for any quarter
are not necessarily indicative of results for any future period, and you should not rely on them as such.

(in thousands, except per share
amounts)

Q1/15

Q2/15

Q3/15

Q4/15

Q1/16

Q2/16

Q3/16

Q4/16

Revenues
Advisory fees . . . . . . . . . . . . . . . . . $59,869 $81,320 $80,520 $76,235 $60,615 $55,931 $51,553 $50,366
432
Other income . . . . . . . . . . . . . . . . .

236

239

272

263

254

233

50

Total revenues . . . . . . . .

60,141

81,559

80,753

76,489

60,878

55,981

51,789

50,798

Expenses
Compensation and benefits . . . . . .
Fund management and

administration . . . . . . . . . . . . . .
Marketing and advertising . . . . . . .
Sales and business
development

. . . . . . . . . . . . . . .

Professional and consulting

19,601

18,669

19,407

15,551

15,226

14,343

15,328

18,366

10,168
3,076

11,208
3,628

10,519
3,573

10,887
3,094

10,044
3,832

10,621
4,566

10,372
3,600

10,046
3,645

1,900

2,076

2,438

2,775

2,447

3,834

3,075

3,181

fees . . . . . . . . . . . . . . . . . . . . . . .

1,463

1,604

1,570

2,430

2,835

1,365

1,035

1,457

Occupancy, communications and

equipment

. . . . . . . . . . . . . . . . .
Depreciation and amortization . . .
Third party sharing

arrangements . . . . . . . . . . . . . . .
Goodwill impairment
. . . . . . . . . .
Acquisition payment . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . .

918
220

283
—
257
1,235

943
223

497
—
264
1,509

1,183
253

485
—
172
1,620

1,255
310

1,178
—
1,492
1,823

1,222
316

907
—
745
1,632

1,241
330

709
—
5,993
1,823

1,469
332

622
—
—
1,731

1,279
327

589
1,676
—
1,723

Total expenses . . . . . . . . . . . . . . . .

39,121

40,621

41,220

40,795

39,206

44,825

37,564

42,289

Income before taxes . . . . . . . . . . .
Income tax expense . . . . . . . . . . . .

21,020
8,958

40,938
16,766

39,533
16,245

35,694
15,164

21,672
9,600

11,156
7,505

14,225
6,270

8,509
6,032

Net income . . . . . . . . . . . . . . . . . . $12,062 $24,172 $23,288 $20,530 $12,072 $ 3,651 $ 7,955 $ 2,477

Net income per share -

basic . . . . . . . . . . . . . . . . . . $

0.09 $

0.18 $

0.17 $

0.15 $

0.09 $

0.03 $

0.06 $

0.02

Net income per share -

diluted . . . . . . . . . . . . . . . . $

0.09 $

0.18 $

0.17 $

0.15 $

0.09 $

0.03 $

0.06 $

0.02

Dividends per common

share . . . . . . . . . . . . . . . . . . $

0.08 $

0.08 $

0.08 $

0.33 $

0.08 $

0.08 $

0.08 $

0.08

56

Q1/15

Q2/15

Q3/15

Q4/15

Q1/16

Q2/16

Q3/16

Q4/16

Percent of Revenues
Revenues

Advisory fees . . . . . . . . . . . . . . . . . . .
Other income . . . . . . . . . . . . . . . . . . .

99.5% 99.7% 99.7% 99.7% 99.6% 99.9% 99.5% 99.1%
0.5% 0.3% 0.3% 0.3% 0.4% 0.1% 0.5% 0.9%

Total revenues . . . . . . . . . . . . . . . . . .

100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Expenses

Compensation and benefits . . . . . . . .
Fund management and

administration . . . . . . . . . . . . . . . .
Marketing and advertising . . . . . . . . .
Sales and business development
. . . .
Professional and consulting fees . . . .
Occupancy, communications and

equipment

. . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . .
Third party sharing arrangements . . .
Goodwill impairment . . . . . . . . . . . . .
Acquisition payment
. . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . .
Other

32.6% 22.9% 24.0% 20.3% 25.0% 25.6% 29.6% 36.2%

16.8% 13.7% 13.0% 14.2% 16.5% 19.0% 20.0% 19.8%
5.1% 4.4% 4.4% 4.0% 6.3% 8.2% 7.0% 7.2%
3.2% 2.5% 3.0% 3.6% 4.0% 6.8% 5.9% 6.2%
2.4% 2.0% 2.0% 3.2% 4.7% 2.4% 2.0% 2.9%

1.5% 1.2% 1.5% 1.7% 2.0% 2.2% 2.8% 2.5%
0.4% 0.3% 0.3% 0.4% 0.5% 0.6% 0.7% 0.6%
0.5% 0.6% 0.6% 1.5% 1.5% 1.3% 1.2% 1.1%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 3.3%
0.4% 0.3% 0.2% 2.0% 1.2% 10.7% 0.0% 0.0%
2.1% 1.9% 2.0% 2.4% 2.7% 3.3% 3.3% 3.4%

Total expenses . . . . . . . . . . . . . . . . . .

65.0% 49.8% 51.0% 53.3% 64.4% 80.1% 72.5% 83.2%

Income before taxes . . . . . . . . . . . . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . .

35.0% 50.2% 49.0% 46.7% 35.6% 19.9% 27.5% 16.8%
14.9% 20.6% 20.1% 19.8% 15.8% 13.4% 12.1% 11.9%

Net income . . . . . . . . . . . . . . . . . . . . . . . .

20.1% 29.6% 28.9% 26.9% 19.8% 6.5% 15.4% 4.9%

57

Operating Statistics
U.S. LISTED ETFs (in millions)
Beginning of period assets . . . . . . .
Assets acquired . . . . . . . . . . . . . . .
Inflows/(outflows) . . . . . . . . . . . . .
Market

Q1/15

Q2/15

Q3/15

Q4/15

Q1/16

Q2/16

Q3/16

Q4/16

$ 39,281
—
13,520

$ 55,758
—
6,598

$ 61,299
—
(661)

$ 53,047
—
(2,601)

$ 51,639
225
(5,359)

$ 44,256
—
(4,949)

$ 38,046
—
(2,381)

$ 37,704
—
132

appreciation/(depreciation) . . . .

2,957

(1,057)

(7,591)

1,193

(2,249)

(1,261)

2,039

2,328

End of period assets . . . . . . . . . . . .

$ 55,758

$ 61,299

$ 53,047

$ 51,639

$ 44,256

$ 38,046

$ 37,704

$ 40,164

Average assets during the

period . . . . . . . . . . . . . . . . . . . . .

$ 46,391

$ 61,153

$ 59,572

$ 56,603

$ 45,475

$ 41,830

$ 38,710

$ 38,253

Number of ETFs – end of the

period . . . . . . . . . . . . . . . . . . . . .
ETF Industry and Market Share

(in billions)

ETF industry net inflows . . . . . . . .
WisdomTree market share of

70

75

79

86

93

99

93

94

$

55.6

$

41.9

$

43.2

$

90.8

$

34.6

$

30.8

$

91.3

$

127.2

industry inflows . . . . . . . . . . . . .

23.8%

15.6%

n/a

n/a

n/a

n/a

n/a

0.1%

Average ETF advisory fee

during the period

Alternative strategy ETFs . . . . . . .
Emerging markets equity ETFs . . .
International developed equity

0.95%
0.71%

0.95%
0.71%

0.95%
0.72%

0.94%
0.71%

0.88%
0.71%

0.87%
0.71%

0.78%
0.71%

0.77%
0.70%

ETFs . . . . . . . . . . . . . . . . . . . . . .

0.56%

0.56%

0.56%

0.56%

0.56%

0.56%

0.56%

0.56%

International hedged equity

ETFs . . . . . . . . . . . . . . . . . . . . . .
Currency ETFs . . . . . . . . . . . . . . . .
Fixed income ETFs . . . . . . . . . . . .
U.S. equity ETFs . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . .

EUROPEAN LISTED ETPs
Total ETPs (in thousands)
Beginning of period assets . . . . . . .
Inflows/(outflows) . . . . . . . . . . . . .
Market

0.53%
0.50%
0.52%
0.35%

0.52%

0.54%
0.50%
0.52%
0.35%

0.53%

0.54%
0.50%
0.51%
0.35%

0.53%

0.54%
0.50%
0.51%
0.35%

0.52%

0.54%
0.50%
0.49%
0.35%

0.52%

0.54%
0.50%
0.48%
0.35%

0.52%

0.54%
0.50%
0.47%
0.35%

0.51%

0.54%
0.50%
0.46%
0.35%

0.50%

$165,018
145,382

$288,801
50,331

$ 384,089
191,044

$ 431,259
153,023

$437,934
123,461

$488,069
20,578

$560,063
92,045

$647,497
(38,214)

appreciation/(depreciation) . . . .

(21,599)

44,957

(143,874)

(146,348)

(73,326)

51,416

(4,611)

16,997

End of period assets . . . . . . . . . . . .

$288,801

$384,089

$ 431,259

$ 437,934

$488,069

$560,063

$647,497

$626,280

Average assets during the

period . . . . . . . . . . . . . . . . . . . . .

220,479

336,588

419,112

445,011

428,857

544,676

575,248

640,101

Average ETP advisory fee during

the period . . . . . . . . . . . . . . . . . .

0.81%

0.82%

0.83%

0.85%

0.84%

0.84%

0.82%

0.80%

Number of ETPs – end of the

period . . . . . . . . . . . . . . . . . . . . .

57

57

62

64

67

67

67

68

Total UCITS ETFs (in

thousands)

Beginning of period assets . . . . . . .
Inflows/(outflows) . . . . . . . . . . . . .
Market

$ 16,179
28,851

$ 45,846
144,234

$ 228,588
62,217

$ 264,452
52,271

$335,938
71,440

$396,901
26,931

$391,900
(58,908)

$371,307
12,442

appreciation/(depreciation) . . . .

816

38,508

(26,353)

19,215

(10,477)

(31,932)

38,315

14,266

End of period assets . . . . . . . . . . . .

$ 45,846

$228,588

$ 264,452

$ 335,938

$396,901

$391,900

$371,307

$398,015

Average assets during the

period . . . . . . . . . . . . . . . . . . . . .
Average UCITS ETF advisory fee
during the period . . . . . . . . . . . .

Number of UCITS ETFs – end of

the period . . . . . . . . . . . . . . . . . .

29,708

204,568

246,558

286,816

356,814

400,047

437,767

375,286

0.40%

0.44%

0.45%

0.45%

0.47%

0.46%

0.44%

0.42%

6

10

12

12

12

16

16

16

58

Q1/15 Q2/15 Q3/15 Q4/15 Q1/16 Q2/16

Q3/16

Q4/16

CANADIAN LISTED ETFs
Total ETFs (in thousands)
Beginning of period assets . . . . . . . . . . . . . . . . . . . . . . . . .
$—
Inflows/(outflows)* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . —
Market appreciation/(depreciation) . . . . . . . . . . . . . . . . . . —

End of period assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$—

Average assets during the period . . . . . . . . . . . . . . . . . . . .
Average ETF advisory fee during the period . . . . . . . . . . .
Number of ETFs – end of the period . . . . . . . . . . . . . . . . .

Headcount - U.S. Business segment . . . . . . . . . . . . . . . .
Headcount – International Business segment . . . . . . . .

n/a
n/a
n/a

109
27

$—
—
—

$—

n/a
n/a
n/a

118
28

$—
—
—

$—

n/a
n/a
n/a

132
29

$—
—
—

$—

n/a
n/a
n/a

143
34

$—
—
—

$—

n/a
n/a
n/a

153
38

$— $ — $68,427
3
68,531
188
(104)

—
—

$— $68,427

$68,618

n/a
n/a
n/a

157
47

68,177

67,168

0.47%
6

0.46%
6

159
43

163
46

* ETF inception date July 14, 2016

Segment Results

We operate as an ETP sponsor and asset manager providing investment advisory services in the U.S.,

Europe, Canada and Japan. These activities are reported in our U.S. Business and International Business
reportable segments. The U.S. Business segment includes the results of our U.S. operations and Japan sales
office. The results of our European and Canadian operations are reported as the International Business segment.
Revenues are primarily derived in the U.S. and the vast majority of our AUM is currently located in the U.S.

59

The table below presents the net revenues, operating expenses and income before taxes of these segments.

Year Ended December 31,

2016

2015

2014

(in thousands)

U.S. Business segment
Revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses . . . . . . . . . . . . . . . . . . . . . . . . .

$ 212,490
(137,769)

$ 294,719
(148,384)

$ 182,947
(104,316)

Income before taxes . . . . . . . . . . . . . . . . . . . . . . . . .

$ 74,721

$ 146,335

$ 78,631

Average assets during the period (in

millions) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Average advisory fee during the period . . . . . .

$ 41,012

$ 55,930

$ 35,308

0.51%

0.53%

0.52%

International Business segment
Revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses . . . . . . . . . . . . . . . . . . . . . . . . .

$

6,956
(26,115)

Loss before taxes . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (19,159)

$

$

4,223
(13,373)

(9,150)

$

$

815
(5,898)

(5,083)

European ETPs – Average assets during the

period (in thousands) . . . . . . . . . . . . . . . . . .

$ 550,572

$ 358,895

$ 118,987

UCITS ETFs – Average asset during the

period (in thousands) . . . . . . . . . . . . . . . . . .

$ 402,191

$ 241,573

$ 14,775

Canadian ETFs – Average asset during the

period (in thousands) . . . . . . . . . . . . . . . . . .
European ETPs – Average advisory fee during
the period . . . . . . . . . . . . . . . . . . . . . . . . . . .

UCITS ETFs – Average advisory fee during

the period . . . . . . . . . . . . . . . . . . . . . . . . . . .
Canadian ETFs – Average advisory fee during
the period . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 67,640

n/a

n/a

0.82%

0.83%

0.79%

0.45%

0.46%

0.38%

0.47%

n/a

n/a

Totals
Revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses . . . . . . . . . . . . . . . . . . . . . . . . .

$ 219,446
(163,884)

$ 298,942
(161,757)

$ 183,762
(110,214)

Income before taxes . . . . . . . . . . . . . . . . . . . . . . . .

$ 55,562

$ 137,185

$ 73,548

Year Ended December 31, 2016 Compared to Year Ended December 31, 2015

U.S. Business segment

Revenues of the U.S. Business segment decreased 27.9% from $294.7 million in 2015 to $212.5 million in

2016. The decrease was attributable to lower average AUM which decreased 26.7%, primarily resulting from net
outflows from our two largest U.S. listed ETFs – our currency hedged European and Japan equity ETFs (HEDJ
and DXJ, respectively). Our average U.S. advisory fee decreased to 0.51% from 0.53% during the year due to
changes in product mix.

Operating expenses of the U.S. Business segment decreased 7.2% from $148.4 million in 2015 to

$137.8 million in 2016. The decrease was primarily due to significantly lower accrued incentive compensation as
a result of net outflows we experienced partly offset by higher headcount related expenses and higher stock-
based compensation due to equity awards granted to our employees as part of 2015 compensation. Operating
expenses also decreased as a result of lower fund management and administration expenses primarily due to
lower average U.S. listed AUM. These decreases were partly offset by higher sales and business development
and marketing expenses.

60

International Business segment

Revenues of the International Business segment increased 64.7% from $4.2 million in 2015 to $7.0 million

in 2016. This increase was attributable to higher average AUM which increased 69.9% from $600.5 million in
2015 to $1.0 billion in 2016 primarily due to net inflows. In addition, in July 2016 we began distributing six
locally listed ETFs in Canada.

Operating expenses of the International Business segment increased 95.3% from $13.4 million in 2015 to

$26.1 million in 2016. Certain non-recurring charges were recognized in 2016 including an increase of
$4.6 million in acquisition payment expense primarily associated with the acceleration of the buyout of the
remaining minority interest in our European business and a goodwill impairment charge of $1.7 million on the
goodwill recognized in connection with the acquisition of a majority stake in our European business. In addition,
compensation and benefits expense was higher due to increased headcount, including a full year of compensation
that was recognized in 2016 for European hires that occurred during the build out of our European business in
2015. Fund management and administration expense also increased due to higher average AUM. Also, we
incurred expenses in Canada as our office was established in April 2016.

Year Ended December 31, 2015 Compared to Year Ended December 31, 2014

U.S. Business segment

Revenues of the U.S. Business segment increased 61.1% from $182.9 million in 2014 to $294.7 million in
2015. The increase was primarily attributable to higher average AUM which increased 58.4% due to net inflows
of $16.9 million, partially offset by market depreciation. In 2015, our currency hedged European equity ETF
(HEDJ) comprised the vast majority of our net inflows and offset the net outflows we experienced in emerging
markets as the aggressive monetary policy of the European Central Bank weakened the Euro, stimulating the
local equity markets.

Operating expenses of the U.S. Business segment increased 42.2% from $104.3 million in 2014 to
$148.4 million in 2015. The increase was primarily due to higher accrued incentive compensation due to our
record net inflow levels, increased headcount related expenses and higher stock-based compensation due to
equity awards granted to our employees as part of 2014 compensation. Operating expenses also increased as a
result of higher fund management and administration expenses primarily due to higher average U.S. listed AUM.

International Business segment

Revenues of the International Business segment increased 418.2% from $0.8 million in 2014 to $4.2 million

in 2015. The International Business segment commenced operations on April 15, 2014 in connection with the
acquisition of our European business. The increase in revenues was directly attributable to a full year of
operations in 2015 as well as higher average AUM, which increased 348.9% from $133.8 million in 2014 to
$600.5 million in 2015 primarily due to net inflows and partially offset by market depreciation. The average
advisory fee earned during the period also increased 4 and 8 basis points for our European ETPs and UCITS,
respectively, due to changes in product mix.

Operating expenses of the International Business segment increased 126.7% from $5.9 million in 2014 to

$13.4 million in 2015. The higher expenses were incurred in connection with the build out of our European
business as headcount increased from 23 at December 31, 2014 to 34 at December 31, 2015. Operating expenses
also increased as a result of higher fund management and administration, primarily due to higher average
International AUM. In addition, the International Business segment recognized a $2.2 million acquisition
payment expense which represented the change in the estimated fair value of the buyout obligation of the
minority interest in our European business.

61

Liquidity and Capital Resources

The following table summarizes key data regarding our liquidity, capital resources and use of capital to fund

our operations:

Balance Sheet Data (in thousands):
Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . .
Securities owned, at fair value . . . . . . . . . . . . . . . . . .
Securities held-to-maturity . . . . . . . . . . . . . . . . . . . .
Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . .

Total: Liquid assets . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . .

December 31,
2016

December 31,
2015

$ 92,722
58,907
22,496
17,668

191,793
(48,423)

$210,070
—
23,689
27,576

261,335
(58,191)

Total: Available liquidity . . . . . . . . . . . . . . . . . . . . . .

$143,370

$203,144

Year Ended December 31,

2016

2015

2014

Cash Flow Data (in thousands):
Operating cash flows . . . . . . . . . . . . . . . . . . . . . . . . . .
Investing cash flows . . . . . . . . . . . . . . . . . . . . . . . . . .
Financing cash flows . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign exchange rate effect . . . . . . . . . . . . . . . . . . . .

$ 54,911
(89,265)
(82,844)
(150)

$155,111
(12,319)
(98,136)
130

$ 82,630
(5,831)
(15,772)
(59)

(Decrease)/increase in cash and cash equivalents . . . .

$(117,348)

$ 44,786

$ 60,968

Liquidity

We consider our available liquidity to be our liquid assets less our liabilities. Liquid assets consist of cash
and cash equivalents, securities owned, at fair value, securities held-to-maturity and accounts receivable. Cash
and cash equivalents include cash on hand with financial institutions and all highly liquid investments with an
original maturity of 90 days or less at the time of purchase. Our securities owned, at fair value are highly liquid
investments. Certain securities are accounted for as held-to-maturity securities and we have the intention and
ability to hold them to maturity. However, these securities are also readily traded and, if needed, could be sold
for liquidity. Accounts receivable are current assets and primarily represent receivables from advisory fees we
earn from our ETPs. Our liabilities consist primarily of payments owed to vendors and third parties in the normal
course of business as well as accrued year end compensation for employees.

Cash and cash equivalents decreased $117.3 million in 2016 due to $63.6 million of cash and cash
equivalents invested in an available-for-sale portfolio of short-duration investment grade corporate bonds,
$43.7 million used to pay dividends on our common stock, $39.4 million used to repurchase our common stock,
$20.0 million invested in AdvisorEngine, $15.5 million used to purchase held-to-maturity securities,
$11.8 million used in connection with the GreenHaven acquisition and $0.9 million of other activities. These
decreases were partly offset by $54.9 million of cash generated by our operating activities, $16.7 million from
held-to-maturity securities called or maturing during the year and $6.0 million from sales and maturities of
securities available-for-sale.

Cash and cash equivalents increased $44.8 million in 2015 due to $155.1 million of cash flows generated by

our operating activities, $4.8 million from held-to-maturity securities called or maturing during the year and
$4.5 million from the exercise of stock options. These increases were partially offset by $78.5 million used to
pay dividends on our common stock, $24.1 million used to repurchase our common stock, $14.4 million used to
purchase securities held-to-maturity and $2.6 million for leasehold and other capital expenditures for our office
space.

62

Cash and cash equivalents increased $61.0 million in 2014 primarily due to $82.6 million of cash flows

generated by our operating activities, $1.5 million received from the exercise of stock options, $1.4 million in
cash acquired from the acquisition of our European business and $0.9 million received from securities called or
maturing during the year. These increases were partially offset by $10.8 million used to pay dividends on our
common stock, $6.5 million used to repurchase our common stock, $4.9 million used for leasehold and other
capital expenditures for our new office space and $3.2 million used to purchase securities held-to-maturity.

Capital Resources

Our principal source of financing is our operating cash flow. We believe that current cash flows generated

by our operating activities and existing cash balances should be sufficient for us to fund our operations for at
least the next 12 months.

Use of Capital

Our business does not require us to maintain a significant cash position. We expect that our main uses of
cash will be to fund the ongoing operations of our business, invest in strategic growth initiatives, expand our
business through strategic acquisitions and fund our capital return program. As part of our capital management,
we maintain a capital return program which includes a $0.08 per share quarterly cash dividend and authority to
purchase our common stock through April 27, 2019, including purchases to offset future equity grants made
under our equity plans. In 2016, we repurchased 3,778,932 shares of our common stock under the repurchase
program for an aggregate cost of $39.4 million. Currently, $96.5 million remains under this program for future
purchases.

Contractual Obligations

The following table summarizes our future cash payments associated with contractual obligations as of

December 31, 2016.

Operating leases . . . . . . . . . . . . . . . .
Acquisition payable . . . . . . . . . . . . .

Total

$37,291
3,537

Total

. . . . . . . . . . . . . . . . . . . . .

$40,828

Payments Due by Period

(in thousands)

1 to 3 years

3 to 5 years

$6,326
—

$6,326

$8,422
—

$8,422

Less than 1
year

$4,020
3,537

$7,557

More than 5
years

$18,523
—

$18,523

Off-Balance Sheet Arrangements

Other than operating leases, which are included in the table above, we do not have any off-balance sheet
financing or other arrangements. We have neither created nor are party to any special-purpose or off-balance
sheet entities for the purpose of raising capital, incurring debt or operating our business.

Critical Accounting Policies

Goodwill and Intangible Assets

Goodwill is the excess of the fair value of the purchase price over the fair values of the identifiable net
assets at the acquisition date. The Company tests its goodwill for impairment at least annually and at the time of
a triggering event requiring re-evaluation, if one were to occur. Goodwill may be impaired when the estimated
fair value of the reporting unit that was allocated the goodwill is less than its carrying value. If the estimated fair
value of such reporting unit is less than its carrying value, goodwill impairment is recognized if the implied fair

63

value of the reporting unit’s goodwill is less than the carrying amount of that goodwill. A reporting unit is an
operating segment or a component of an operating segment provided that the component constitutes a business
for which discrete financial information is available and management regularly reviews the operating results of
that component.

For impairment testing purposes, goodwill has been allocated to our U.S. Business reporting unit and the
European Business reporting unit (included within the International Business reportable segment) based upon the
goodwill derived from each acquisition. When performing our goodwill impairment test, we consider a
qualitative assessment, when appropriate, and the income approach, market approach and our market
capitalization when determining the fair value of our reporting units.

We have designated April 30th as our annual impairment testing date. Goodwill was tested for impairment
during the three months ended June 30, 2016 and the fair value of the reporting unit exceeded its carrying value
and therefore no impairment was recognized. However, in the fourth quarter of 2016, we reorganized our
reporting structure, which required interim goodwill impairment tests to be performed on the goodwill allocated
to both the U.S. Business and European Business reporting units. In connection with these interim impairment
tests, we determined that all of the goodwill allocated to the European Business reporting unit ($1.7 million) was
impaired based on the income approach and taking into consideration the reporting unit’s historical operating
losses. The goodwill allocated to the U.S. Business reporting unit was not impaired based upon a qualitative
assessment.

Indefinite-lived intangible assets are tested for impairment at least annually and are reviewed for impairment

whenever events or changes in circumstances indicate that the carrying amount of an asset may not be
recoverable. Indefinite-lived intangible assets are impaired if their estimated fair value is less than their carrying
value. We may rely on a qualitative assessment when performing our intangible asset impairment test. Otherwise,
the impairment evaluation is performed at the lowest level of identifiable cash flows independent of other assets.
We have designated November 30th as our annual impairment testing date for indefinite-lived intangible assets
related to the GreenHaven acquisition. Our intangible assets were assessed for impairment as of November 30,
2016 and the results of this analysis identified no impairment.

Revenue Recognition

We earn investment advisory fees from ETPs, as well as licensing fees from third parties. ETP advisory fees
are based on a percentage of the ETPs’ average daily net assets and recognized over the period the related service
is provided. Licensing fees are based on a percentage of the average monthly net assets and recognized over the
period the related service is provided.

Recently Issued Accounting Pronouncements

In June 2016, the Financial Accounting Standards Board (“FASB”) issued ASU 2016-13, Financial
Instruments-Credit Losses (Topic 326) – Measurement of Credit Losses on Financial Instruments (ASU
2016-13). The main objective of the standard is to provide financial statement users with more decision-useful
information about the expected credit losses on financial instruments and other commitments to extend credit
held by a reporting entity at each reporting date. To achieve this objective, the amendments in the standard
replace the incurred loss impairment methodology with a methodology that reflects expected credit losses and
requires consideration of a broader range of reasonable and supportable information to inform credit loss
estimates. The standard is applicable to loans, accounts receivable, trade receivables, and other financial assets
measured at amortized cost, loan commitments and certain other off-balance sheet credit exposures, debt
securities (including those held-to-maturity) and other financial assets measured at fair value through other
comprehensive income, and beneficial interests in securitized financial assets. Accordingly, the new
methodology will be utilized when assessing our securities classified as available-for-sale (“AFS”) and
held-to-maturity for impairment. ASU 2016-13 is effective for years beginning after December 15, 2019,

64

including interim periods within those fiscal years under a modified retrospective approach. Early adoption is
permitted for periods beginning after December 15, 2018. We are currently evaluating the impact that the
standard will have on our consolidated financial statements.

In March 2016, the FASB issued ASU 2016-09, Compensation—Stock Compensation (Topic 718):
Improvements to Employee Share-Based Payment Accounting (ASU 2016-09). The standard is intended to
simplify several areas of accounting for share-based compensation arrangements, including the income tax
impact, classification on the statement of cash flows and forfeitures. ASU 2016-09 is effective for fiscal years,
and interim periods within those years, beginning after December 15, 2016, and early adoption is permitted. We
will be adopting this standard in the first quarter of 2017. The adoption of the standard will increase volatility
reported in income tax expense as income tax windfalls and shortfalls will be recorded in income tax expense,
rather than additional paid-in capital, when applicable. In the first quarter of 2017, we anticipate recognizing
approximately $1.0 million of income tax expense for tax shortfalls related to stock-based compensation vesting
occurring during this period.

In February 2016, the FASB issued ASU 2016-02, Leases (ASU 2016-02), which requires lessees to include
most leases on the balance sheet. ASU 2016-02 is effective for fiscal years (and interim reporting periods within
those years) beginning after December 15, 2018 and early adoption is permitted. We are currently evaluating the
impact that the standard will have on our consolidated financial statements. See Note 8 to our Consolidated
Financial Statements.

In November 2015, the FASB issued ASU 2015-17, Balance Sheet Classification of Deferred Taxes (ASU

2015-17), which simplifies the presentation of deferred income taxes. ASU 2015-17 provides presentation
requirements to classify deferred tax assets and liabilities as noncurrent in a classified statement of financial
position. The standard is effective for fiscal years beginning after December 15, 2016, including interim periods
within that reporting period. We early adopted ASU 2015-17 effective December 31, 2015, retrospectively.
Adoption resulted in a reclassification of $9.3 million from current to noncurrent assets on our Consolidated
Balance Sheet at December 31, 2015.

In February 2015, the FASB issued ASU 2015-02, Amendments to the Consolidation Analysis (ASU
2015-02), which amends the consolidation guidance in Accounting Standards Codification (“ASC”) 810. The
standard eliminates the deferral of FAS 167, per ASC 810-10-65-2(a), which has allowed certain investment
funds to follow the previous consolidation guidance in FIN 46 (R). The standard changes whether (1) fees paid to
a decision maker or service provider represent a variable interest, (2) a limited partnership or similar entity has
the characteristics of a variable interest entity (“VIE”) and (3) a reporting entity is the primary beneficiary of a
VIE. The effective date of the standard is for fiscal years, and interim periods within those fiscal years, beginning
after December 15, 2015 for public companies, and early adoption was permitted. We adopted ASU 2015-02
effective January 1, 2016. Adoption had no impact on our consolidated financial statements.

In May 2014, the FASB issued ASU 2014-09, Revenue from Contracts with Customers (ASU 2014-09),
which is a new comprehensive revenue recognition standard on the financial reporting requirements for revenue
from contracts entered into with customers. In July 2015, the FASB deferred this ASU’s effective date by one
year, to interim and annual periods beginning after December 15, 2017. The deferral allows early adoption at the
original effective date. During 2016, the FASB issued ASU 2016-08, which clarifies principal versus agent
considerations, ASU 2016-10, which clarifies identifying performance obligations and the licensing
implementation guidance, and ASU 2016-12, which amends certain aspects of the new revenue recognition
standard pursuant to ASU 2014-09. ASU 2014-09 allows for the use of either the retrospective or modified
retrospective adoption method. We are currently reviewing our contracts in order to evaluate the impact that the
standard will have on our consolidated financial statements.

65

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

The following information, together with information included in other parts of this Management’s
Discussion and Analysis of Financial Condition and Results of Operations, describes key aspects of our market
risk.

Market Risk

Market risk to us generally represents the risk of changes in the value of securities held in the portfolios of

the WisdomTree ETPs that generally results from fluctuations in securities prices, foreign currency exchange
rates against the U.S. dollar, and interest rates. Nearly all of our revenues are derived from advisory agreements
for the WisdomTree ETFs. Under these agreements, the advisory fee we receive is based on the average market
value of the assets in the WisdomTree ETF portfolios we manage.

Fluctuations in the value of these securities are common and are generated by numerous factors such as
market volatility, the overall economy, inflation, changes in investor strategies and sentiment, availability of
alternative investment vehicles, government regulations and others. Accordingly, changes in any one or a
combination of these factors may reduce the value of investment securities and, in turn, the underlying AUM on
which our revenues are earned. These declines may cause investors to withdraw funds from our ETPs in favor of
investments that they perceive as offering greater opportunity or lower risk, thereby compounding the impact on
our revenues. We believe challenging and volatile market conditions will continue to be present in the
foreseeable future.

Interest Rate Risk

In order to maximize yields, we invest our corporate cash in short-term interest earning assets, primarily
money market instruments at a commercial bank, federal agency debt instruments and short-term investment
grade corporate bonds which totaled $161.2 million and $135.7 million as of December 31, 2015 and 2016,
respectively. We do not anticipate that changes in interest rates will have a material impact on our financial
condition, operating results or cash flows.

Exchange Rate Risk

As a result of our operations in Europe, Japan and Canada, we now operate globally and are subject to
currency translation exposure on the results of our non-U.S. operations. Foreign currency translation risk is the
risk that exchange rate gains or losses arise from translating foreign entities’ statements of earnings and balance
sheets from functional currency to our reporting currency (the U.S. dollar) for consolidation purposes. We
generate the vast majority of our revenues and expenses in the U.S. dollar and expect to do so for some time. We
do not anticipate that changes in exchange rates, predominantly the British pound or Euro, and to a lesser extent,
the Japanese Yen and Canadian Dollar, as they relate to translating functional currency to our reporting currency,
will have a material impact on our financial condition, operating results or cash flows. Currently, we do not enter
into derivative financial instruments aimed at offsetting certain exposures in the statement of operations or the
balance sheet but may look to do so in the future.

ITEM 8.

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The report of the independent registered public accounting firm and financial statements listed in the
accompanying index are included in Item 15 of this Annual Report on Form 10-K. See Index to the consolidated
financial statements on page F-1 of this Annual Report on Form 10-K.

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

None.

66

ITEM 9A. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

As of December 31, 2016, our management, with the participation of our Chief Executive Officer and our
Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures pursuant to Rule
13a-15(b) promulgated under the Exchange Act. Based upon that evaluation, our Chief Executive Officer and our
Chief Financial Officer concluded that, as of December 31, 2016, our disclosure controls and procedures were
effective at a reasonable assurance level in ensuring that material information required to be disclosed by us in
the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within
the time periods specified in the rules, regulations and forms of the SEC, including ensuring that such material
information is accumulated by and communicated to our management, including our Chief Executive Officer and
our Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure.

Changes in Internal Control Over Financial Reporting

During the quarter ended December 31, 2016, there were no changes in our internal control over financial

reporting that have materially affected, or are reasonably likely to materially affect, our internal control over
financial reporting.

Report of Management on Internal Control over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial

reporting, as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act. In order to evaluate the
effectiveness of internal control over financial reporting, management has conducted an assessment, including
testing, using the criteria in Internal Control—Integrated Framework issued by the Committee of Sponsoring
Organizations of the Treadway Commission (2013 Framework) (the COSO criteria). Our system of internal
control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial
reporting and the preparation of financial statements for external purposes in accordance with generally accepted
accounting principles. Our internal control over financial reporting includes those policies and procedures that
(i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions
and dispositions of the Company’s assets; (ii) provide reasonable assurance that transactions are recorded as
necessary to permit preparation of financial statements in accordance with generally accepted accounting
principles, and that receipts and expenditures of the Company are being made only in accordance with
authorizations of management and directors of the Company; and (iii) provide reasonable assurance regarding
prevention or timely detection of unauthorized acquisition, use, or disposition of the Company’s assets that could
have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that
controls may become inadequate because of changes in conditions, or that the degree of compliance with the
policies or procedures may deteriorate.

Based on the assessment, management has concluded that the Company maintained effective internal

control over financial reporting as of December 31, 2016, based on the COSO criteria.

The effectiveness of the Company’s internal control over financial reporting as of December 31, 2016 has
been audited by Ernst & Young LLP, an independent registered public accounting firm, as stated in their report,
which is included herein.

ITEM 9B. OTHER INFORMATION

None.

67

PART III

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

The information required by Item 401 of Regulation S-K regarding directors and officers will be contained

in our definitive proxy statement to be filed pursuant to Regulation 14A for the 2016 Annual Meeting of our
stockholders, expected to be filed within 120 days of our fiscal year end, or in an amendment to this Form 10-K,
and is incorporated herein by reference.

The information required by Item 405 of Regulation S-K will be contained in our definitive proxy statement

or in an amendment to this Form 10-K, and is incorporated herein by reference.

We have adopted a Code of Conduct that applies to all of our directors, officers and employees, including

our principal executive officer and principal financial and accounting officer. The Code of Conduct is posted on
our website at http://ir.wisdomtree.com/governance.cfm.

We will post any amendments to, or waivers from, a provision of this Code of Conduct by posting such

information on our website, at the address and location specified above.

The information required by Item 407(c)(3), (d)(4) and (d)(5) of Regulation S-K will be contained in our

definitive proxy statement or in an amendment to this Form 10-K, and is incorporated herein by reference.

ITEM 11. EXECUTIVE COMPENSATION

The information required by Item 402 and Item 407(e)(4) and (e)(5) of Regulation S-K will be contained in

our definitive proxy statement or in an amendment to this Form 10-K, and is incorporated herein by reference.

ITEM 12. SECURITY OWNERSHP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

AND RELATED STOCKHOLDER MATTERS

The information required by Item 201(d) and Item 403 of Regulation S-K will be contained in our definitive

proxy statement or in an amendment to this Form 10-K, and is incorporated herein by reference.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR

INDEPENDENCE

The information required by Item 404 and Item 407(a) of Regulation S-K will be contained in our definitive

proxy statement or in an amendment to this Form 10-K, and is incorporated herein by reference.

ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

The information required by Item 9(e) of Schedule 14A will be contained in our definitive proxy statement

or in an amendment to this Form 10-K, and is incorporated herein by reference.

68

ITEM 15. EXHIBITS; FINANCIAL STATEMENT SCHEDULES

(a). The following are filed as part of this Annual Report on Form 10-K:

PART IV

1. Consolidated Financial Statements: The consolidated financial statements and report of independent

registered public accounting firm required by this item are included beginning on page F-1.

2.

Financial Statement Schedules: None.

All other schedules are omitted because they are not applicable or not required, or because the required
information is shown either in the consolidated financial statements or in the notes thereto.

(b). Exhibits: The attached list of exhibits in the “Exhibit Index” immediately preceding the exhibits to this

annual report is incorporated herein by reference in response to this item.

ITEM 16. FORM 10-K SUMMARY

None.

69

Pursuant to the requirements of the Section 13 or 15(d) Securities Exchange Act of 1934, the Registrant has

duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

SIGNATURES

March 1, 2017

WISDOMTREE INVESTMENTS, INC.

By:

/S/

JONATHAN L. STEINBERG
Jonathan L. Steinberg
Chief Executive Officer and Director

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by

the following persons on behalf of the registrant and in the capacities indicated below on the 1st day of
March, 2017.

Signature

Title

/s/

JONATHAN L. STEINBERG
Jonathan L. Steinberg

President, Chief Executive Officer and Director
(Principal Executive Officer)

/s/ AMIT MUNI
Amit Muni

Executive Vice President—Finance and Chief Financial Officer

(Principal Financial and Accounting Officer)

/s/ MICHAEL STEINHARDT
Michael Steinhardt

/s/ STEVEN L. BEGLEITER
Steven L. Begleiter

/s/ ANTHONY BOSSONE
Anthony Bossone

/s/ BRUCE I. LAVINE
Bruce I. Lavine

/s/ R. JARRETT LILIEN
R. Jarrett Lilien

/s/ WIN NEUGER
Win Neuger

/s/ FRANK SALERNO
Frank Salerno

Non-Executive Chairman of the Board

Director

Director

Director

Director

Director

Director

70

WISDOMTREE INVESTMENTS, INC.
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Consolidated Financial Statements
Reports of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . F-2
Consolidated Balance Sheets as of December 31, 2016 and 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . F-4
Consolidated Statements of Operations for the Years Ended December 31, 2016, 2015 and 2014 . . . . . . . . . F-5
Consolidated Statements of Comprehensive Income for the Years Ended December 31, 2016, 2015 and

2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . F-6

Consolidated Statements of Changes in Stockholders’ Equity for the Years Ended December 31, 2016,

2015 and 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . F-7
Consolidated Statements of Cash Flows for the Years Ended December 31, 2016, 2015 and 2014 . . . . . . . . F-8
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . F-9

F-1

Report of Independent Registered Public Accounting Firm

The Board of Directors and Stockholders of WisdomTree Investments, Inc. and Subsidiaries

We have audited the accompanying consolidated balance sheets of WisdomTree Investments, Inc. and

Subsidiaries as of December 31, 2016 and 2015, and the related consolidated statements of operations,
comprehensive income, stockholders’ equity and cash flows for each of the three years in the period ended
December 31, 2016. These financial statements are the responsibility of the Company’s management. Our
responsibility is to express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance
about whether the financial statements are free of material misstatement. An audit includes examining, on a test
basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by management, as well as evaluating
the overall financial statement presentation. We believe that our audits provide a reasonable basis for our
opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the
consolidated financial position of WisdomTree Investments, Inc. and Subsidiaries at December 31, 2016 and
2015, and the consolidated results of their operations and their cash flows for each of the three years in the period
ended December 31, 2016, in conformity with U.S. generally accepted accounting principles.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board

(United States), WisdomTree Investments, Inc. and Subsidiaries’ internal control over financial reporting as of
December 31, 2016, based on criteria established in Internal Control-Integrated Framework issued by the
Committee of Sponsoring Organizations of the Treadway Commission (2013 framework) and our report dated
March 1, 2017 expressed an unqualified opinion thereon.

/s/ Ernst & Young LLP
New York, NY
March 1, 2017

F-2

Report of Independent Registered Public Accounting Firm

The Board of Directors and Stockholders of WisdomTree Investments, Inc. and Subsidiaries

We have audited WisdomTree Investments, Inc. and Subsidiaries’ internal control over financial reporting
as of December 31, 2016 based on criteria established in Internal Control—Integrated Framework issued by the
Committee of Sponsoring Organizations of the Treadway Commission (2013 framework) (the COSO criteria).
WisdomTree Investments, Inc. and Subsidiaries’ management is responsible for maintaining effective internal
control over financial reporting, and for its assessment of the effectiveness of internal control over financial
reporting included in the accompanying Report of Management on Internal Control over Financial Reporting.
Our responsibility is to express an opinion on the company’s internal control over financial reporting based on
our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance
about whether effective internal control over financial reporting was maintained in all material respects. Our
audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a
material weakness exists, testing and evaluating the design and operating effectiveness of internal control based
on the assessed risk, and performing such other procedures as we considered necessary in the circumstances. We
believe that our audit provides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed to provide reasonable assurance
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles. A company’s internal control over financial reporting
includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail,
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance
with generally accepted accounting principles, and that receipts and expenditures of the company are being made
only in accordance with authorizations of management and directors of the company; and (3) provide reasonable
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the
company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that
controls may become inadequate because of changes in conditions, or that the degree of compliance with the
policies or procedures may deteriorate.

In our opinion, WisdomTree Investments, Inc. and Subsidiaries maintained, in all material respects,
effective internal control over financial reporting as of December 31, 2016, based on the COSO criteria.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board

(United States), the consolidated balance sheets of WisdomTree Investments, Inc. and Subsidiaries as of
December 31, 2016 and 2015, and the related consolidated statements of operations, comprehensive income,
stockholders’ equity, and cash flows for each of the three years in the period ended December 31, 2016 of
WisdomTree Investments, Inc. and Subsidiaries and our report dated March 1, 2017 expressed an unqualified
opinion thereon.

/s/ Ernst & Young LLP
New York, NY
March 1, 2017

F-3

WisdomTree Investments, Inc. and Subsidiaries

Consolidated Balance Sheets
(In Thousands, Except Per Share Amounts)

Assets
Current assets:

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Securities owned, at fair value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Securities held-to-maturity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fixed assets, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Securities held-to-maturity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax asset, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment, carried at cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill
Intangible asset
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other noncurrent assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

December 31,

2016

2015

$ 92,722
58,907
3,994
17,668
3,346
555

177,192
11,748
18,502
9,826
20,000
1,799
9,953
747

$210,070
—
—
27,576
2,627
272

240,545
11,974
23,689
14,071
—
1,676
—
738

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$249,767

$292,693

Liabilities and stockholders’ equity
Liabilities:
Current liabilities:

Fund management and administration payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Compensation and benefits payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Securities sold, but not yet purchased, at fair value . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable and other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 13,584
14,652
4,700
3,537
1,248
5,806

$ 12,971
28,060
3,024
—
—
5,039

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred rent payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

43,527
—
4,896

48,423

49,094
3,942
5,155

58,191

Commitments and Contingencies (See Note 8)
Stockholders’ equity:

Preferred stock, par value $0.01; 2,000 shares authorized: . . . . . . . . . . . . . . . . . . . . . .
Common stock, par value $0.01; 250,000 shares authorized; issued and outstanding:

136,475 and 138,415 at December 31, 2016 and December 31, 2015,
respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additional paid-in capital
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated deficit

—

—

1,365
224,739
(44)
(24,716)

1,384
257,960
(126)
(24,716)

Total stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

201,344

234,502

Total liabilities and stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$249,767

$292,693

The accompanying notes are an integral part of these consolidated financial statements

F-4

WisdomTree Investments, Inc. and Subsidiaries

Consolidated Statements of Operations
(In Thousands, Except Per Share Amounts)

Year Ended December 31,

2016

2015

2014

Revenues:

Advisory fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$218,465
981

$297,944
998

$182,816
946

Total revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expenses:

219,446

298,942

183,762

Compensation and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fund management and administration . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketing and advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and business development
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Professional and consulting fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Occupancy, communications and equipment . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third party sharing arrangements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition payment
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

63,263
41,083
15,643
12,537
6,692
5,211
1,305
2,827
1,676
6,738
6,909

73,228
42,782
13,371
9,189
7,067
4,299
1,006
2,443
—
2,185
6,187

40,995
34,383
11,514
6,221
7,578
3,578
821
594
—
—
4,530

Total expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

163,884

161,757

110,214

Income before taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

55,562
29,407

137,185
57,133

73,548
12,497

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 26,155

$ 80,052

$ 61,051

Net income per share—basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income per share—diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

0.19

0.19

$

$

0.58

0.58

$

$

0.46

0.44

Weighted-average common shares—basic . . . . . . . . . . . . . . . . . . . . . . . . . . . .

134,401

137,242

131,770

Weighted-average common shares—diluted . . . . . . . . . . . . . . . . . . . . . . . . . . .

135,539

138,825

138,551

Cash dividends declared per common share . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

0.32

$

0.57

$

0.08

The accompanying notes are an integral part of these consolidated financial statements

F-5

WisdomTree Investments, Inc. and Subsidiaries

Consolidated Statements of Comprehensive Income
(In Thousands)

Year Ended December 31,

2016

2015

2014

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$26,155

$80,052

$61,051

Other comprehensive income/(loss)

Unrealized losses on available-for-sale securities, net of tax . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency translation adjustment

Other comprehensive income/(loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(163)
245

82

—
(73)

(73)

—
(53)

(53)

Comprehensive income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$26,237

$79,979

$60,998

The accompanying notes are an integral part of these consolidated financial statements

F-6

WisdomTree Investments, Inc. and Subsidiaries

Consolidated Statements of Changes in Stockholders’ Equity
(In Thousands)

Common Stock

Additional

Accumulated
Other

Shares
Issued

Par
Value

Paid-In
Capital

Comprehensive
Loss

Accumulated
Deficit

Total

Balance—January 1, 2014 . . . . . . . . . . . 132,247
613
(416)
2,515
—

. . . . . .
Restricted stock issued, net
Shares repurchased . . . . . . . . . . . .
Exercise of stock options, net
. . . .
Stock-based compensation . . . . . . .
Tax benefit from stock option

$1,322
6
(4)
26
—

$184,201
(6)
(6,527)
1,518
8,137

$ —
—
—
—
—

exercised and vested restricted
shares . . . . . . . . . . . . . . . . . . . . .
Other comprehensive loss . . . . . . .
Dividends . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . .

—
—
—
—

Balance—December 31, 2014 . . . . . . . . 134,959
861
(1,190)
3,785
—

Restricted stock issued, net
. . . . . .
Shares repurchased . . . . . . . . . . . .
Exercise of stock options, net
. . . .
Stock-based compensation . . . . . . .
Tax benefit from stock option

exercised and vested restricted
shares . . . . . . . . . . . . . . . . . . . . .
Other comprehensive loss . . . . . . .
Dividends . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . .

—
—
—
—

Balance—December 31, 2015 . . . . . . . . 138,415
1,662
(3,778)
176
—

Restricted stock issued, net
. . . . . .
Shares repurchased . . . . . . . . . . . .
Exercise of stock options, net
. . . .
Stock-based compensation . . . . . . .
Tax benefit from stock option

—
—
—
—

1,350
9
(12)
37
—

—
—
—
—

1,384
16
(37)
2

—

21,893
—
—
—

209,216
(9)
(24,104)
4,483
10,900

57,474
—
—
—

257,960
(16)
(39,342)
193
14,892

exercised and vested restricted
shares . . . . . . . . . . . . . . . . . . . . .
Other comprehensive income . . . .
Dividends . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . .

—
—
—
—

—
—
—
—

8,557
—
(17,505)
—

—
(53)
—
—

(53)
—
—
—
—

—
(73)
—
—

(126)
—
—
—
—

—
82

—
—

$(76,494)

$109,029

—
—
—
—

—
—
(10,785)
61,051

(26,228)
—
—
—
—

—
—
(78,540)
80,052

(24,716)
—
—
—
—

—
(6,531)
1,544
8,137

21,893
(53)
(10,785)
61,051

184,285
—
(24,116)
4,520
10,900

57,474
(73)
(78,540)
80,052

234,502
—
(39,379)
195
14,892

—
—
(26,155)
26,155

8,557
82
(43,660)
26,155

Balance—December 31, 2016 . . . . . . . . 136,475

$1,365

$224,739

$ (44)

$(24,716)

$201,344

The accompanying notes are an integral part of these consolidated financial statements

F-7

WisdomTree Investments, Inc. and Subsidiaries

Consolidated Statements of Cash Flows
(In Thousands)

Cash flows from operating activities:
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-cash items included in net income:

Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill impairment
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred rent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accretion to interest income and other . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in operating assets and liabilities:

Securities owned, at fair value . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fund management and administration payable . . . . . . . . . . . .
Compensation and benefits payable . . . . . . . . . . . . . . . . . . . . .
Income taxes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Securities sold, but not yet purchased, at fair value . . . . . . . . .
Accounts payable and other liabilities . . . . . . . . . . . . . . . . . . .

Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash flows from investing activities:
Purchase of fixed assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase of securities held-to-maturity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase of securities available-for-sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase of investment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from held-to-maturity securities maturing or called prior to

maturity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from sales and maturities of securities available-for-sale . . . . . . . . .
Acquisition less cash acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash flows from financing activities:
Dividends paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Shares repurchased . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from exercise of stock options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended December 31,

2016

2015

2014

$ 26,155

$ 80,052

$ 61,051

12,900
1,305
14,892
1,676
(231)
(47)

(1,556)
9,778
(719)
(307)
(384)
9,636
(13,089)
1,687
1,249
(8,034)

53,018
1,006
10,900
—
(83)
4

—
(9,321)
(1,069)
(795)
2,185
2,978
13,286
2,974
—
(24)

12,403
821
8,137
—
1,572
(72)

—
(369)
(258)
357
—
(445)
(186)
10
—
(391)

54,911

155,111

82,630

(1,070)
(15,502)
(63,619)
(20,000)

16,742
6,002
(11,818)

(2,616)
(14,467)
—
—

4,764
—
—

(4,894)
(3,225)
—
—

939
—
1,349

(89,265)

(12,319)

(5,831)

(43,660)
(39,379)
195

(78,540)
(24,116)
4,520

(10,785)
(6,531)
1,544

Net cash used in financing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(82,844)

(98,136)

(15,772)

(Decrease)/increase in cash flow due to changes in foreign exchange rate . . .

(150)

130

(59)

Net (decrease)/increase in cash and cash equivalents . . . . . . . . . . . . . . . . . . . .
Cash and cash equivalents—beginning of year . . . . . . . . . . . . . . . . . . . . . . . .

(117,348)
210,070

44,786
165,284

60,968
104,316

Cash and cash equivalents—end of year

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 92,722

$210,070

$165,284

Supplemental disclosure of cash flow information:

Cash paid for taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 14,990

$

1,262

$

66

The accompanying notes are an integral part of these consolidated financial statements

F-8

WisdomTree Investments, Inc. and Subsidiaries

Notes to Consolidated Financial Statements
(In Thousands, Except Share and Per Share Amounts)

1. Organization and Description of Business

WisdomTree Investments, Inc., through its global subsidiaries (collectively, “WisdomTree” or the
“Company”), is an exchange traded product (“ETP”) sponsor and asset manager headquartered in New York.
WisdomTree offers ETPs covering equity, fixed income, currency, alternative and commodity asset classes. The
Company has the following wholly-owned operating subsidiaries:

• WisdomTree Asset Management, Inc. (“WTAM”) is a New York based investment adviser

registered with the SEC providing investment advisory and other management services to the
WisdomTree Trust (“WTT”) and WisdomTree exchange traded funds (“ETFs”).

•

Boost Management Limited (“BML”) is a Jersey based management company providing
investment and other management services to Boost Issuer PLC (“BI”) and Boost ETPs.

• WisdomTree Europe Limited (“WisdomTree Europe”) is a U.K. based company registered with

the Financial Conduct Authority providing management and other services to BML and
WisdomTree Management Limited.

• WisdomTree Management Limited (“WTML”) is an Ireland based management company

providing investment and other management services to WisdomTree Issuer plc (“WTI”) and
WisdomTree UCITS ETFs.

• WisdomTree Japan Inc. (“WTJ”) is a Japan based company that is registered with Japan’s

Ministry of Finance and serves the institutional market selling U.S. listed WisdomTree ETFs in
Japan.

• WisdomTree Commodity Services, LLC (“WTCS”) is a New York based company that serves as
the managing owner and commodity pool operator of the WisdomTree Continuous Commodity
Index Fund. WTCS is registered with the Commodity Futures Trading Commission (“CFTC”) and
is a member of the National Futures Association (“NFA”).

• WisdomTree Asset Management Canada, Inc. (“WTAMC”) is a Canada based investment fund

manager registered with the Ontario Securities Commission providing fund management services
to locally-listed WisdomTree ETFs.

The WisdomTree ETFs are issued in the U.S. by WTT. WTT, a non-consolidated third party, is a Delaware

statutory trust registered with the SEC as an open-end management investment company. The Company has
licensed to WTT the use of certain of its own indexes on an exclusive basis for the WisdomTree ETFs in the U.S.
The Boost ETPs are issued by BI. BI, a non-consolidated third party, is a public limited company organized in
Ireland. The WisdomTree UCITS ETFs are issued by WTI. WTI, a non-consolidated third party, is a public
limited company organized in Ireland.

The Board of Trustees and Board of Directors of WTT, BI and WTI, respectively, are separate from the
Board of Directors of the Company. The respective Trustees and Directors of WTT, BI and WTI, as applicable,
are primarily responsible for overseeing the management and affairs of the WisdomTree ETFs, Boost ETPs and
the WisdomTree UCITS ETFs for the benefit of the WisdomTree ETF, Boost ETP and the WisdomTree UCITS
ETF shareholders, respectively, and have contracted with the Company to provide for general management and
administration services. The Company, in turn, has contracted with third parties to provide the majority of these
administration services. In addition, certain officers of the Company provide general management services for
WTT, BI and WTI.

F-9

2. Significant Accounting Policies

Basis of Presentation

These consolidated financial statements have been prepared in conformity with U.S. generally accepted
accounting principles (“GAAP”) and in the opinion of management reflect all adjustments, consisting of only
normal recurring adjustments, necessary for a fair statement of financial condition, results of operations, and cash
flows for the periods presented. The consolidated financial statements include the accounts of the Company’s
wholly owned subsidiaries.

All intercompany accounts and transactions have been eliminated in consolidation. Certain accounts in the

prior years’ consolidated financial statements have been reclassified to conform to the current year’s consolidated
financial statements presentation. These reclassifications had no effect on the previously reported operating
results.

Consolidation

The Company consolidates entities in which it has a controlling financial interest. The Company determines
whether it has a controlling financial interest in an entity by first evaluating whether the entity is a voting interest
entity (“VOE”) or a variable interest entity (“VIE”). The usual condition for a controlling financial interest in a
VOE is ownership of a majority voting interest. If the Company has a majority voting interest in a VOE, the
entity is consolidated. The Company has a controlling financial interest in a VIE when the Company has a
variable interest that provides it with (i) the power to direct the activities of the VIE that most significantly
impact the VIE’s economic performance and (ii) the obligation to absorb losses of the VIE or the right to receive
benefits from the VIE that could potentially be significant to the VIE.

The Company had no variable interests in any VIEs at December 31, 2016 and 2015.

Segment and Geographic Information

The Company operates as an ETP sponsor and asset manager providing investment advisory services in the
U.S., Europe, Canada and Japan. These activities are reported in the Company’s U.S. Business and International
Business reportable segments. The U.S. Business segment includes the results of the Company’s U.S. operations
and Japan sales office, which primarily engages in selling U.S. listed ETFs to Japanese institutions. The results of
the Company’s European and Canadian operations are reported as the International Business segment.

Revenues are primarily derived in the U.S. and the vast majority of the Company’s AUM is currently

located in the U.S.

Foreign Currency Translation

Assets and liabilities of subsidiaries whose functional currency is not the U.S. dollar are translated based on

the end of period exchange rates from local currency to U.S. dollars. Results of operations are translated at the
average exchange rates in effect during the period.

Use of Estimates

The preparation of the Company’s consolidated financial statements in conformity with U.S. GAAP requires
management to make estimates and assumptions that affect the reported amounts of assets and liabilities as of the
balance sheet dates and the reported amounts of revenues and expenses for the periods presented. Actual results
could differ materially from those estimates.

F-10

Revenue Recognition

The Company earns investment advisory fees from its ETPs, as well as licensing fees from third parties.
ETP advisory fees are based on a percentage of the ETPs’ average daily net assets and recognized over the period
the related service is provided. Licensing fees are based on a percentage of the average monthly net assets and
recognized over the period the related service is provided.

Depreciation and Amortization

Depreciation is provided for using the straight-line method over the estimated useful lives of the related

assets as follows:

Equipment
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Furniture and fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5 years
15 years

Leasehold improvements are amortized over the term of their respective leases or service lives of the

improvements, whichever is shorter. Fixed assets are stated at cost less accumulated depreciation and
amortization.

Occupancy

The Company accounts for its office lease facilities as operating leases, which may include free rent periods
and escalation clauses. The Company expenses the lease payments associated with operating leases on a straight-
line basis over the lease term.

Marketing and Advertising

Advertising costs, including media advertising and production costs, are expensed when incurred.

Cash and Cash Equivalents

The Company considers all highly liquid investments with an original maturity of 90 days or less at the time

of purchase to be classified as cash equivalents.

Accounts Receivable and Allowance for Doubtful Accounts

Accounts receivable are customer and other obligations due under normal trade terms. An allowance for

doubtful accounts is not provided since, in the opinion of management, all accounts receivable recorded are
deemed collectible.

Impairment of Long-Lived Assets

The Company performs a review for the impairment of long-lived assets when events or changes in
circumstances indicate that the estimated undiscounted future cash flows expected to be generated by the assets
are less than their carrying amounts or when other events occur which may indicate that the carrying amount of
an asset may not be recoverable.

Earnings per Share

Basic earnings per share (“EPS”) is computed by dividing net income available to common stockholders by

the weighted-average number of common shares outstanding for the period. Net income available to common
stockholders represents net income of the Company reduced by an allocation of earnings to participating

F-11

securities. Unvested share-based payment awards that contain non-forfeitable rights to dividends or dividend
equivalents (whether paid or unpaid) are participating securities and are included in the computation of EPS
pursuant to the two-class method. Share-based payment awards that do not contain such rights are not deemed
participating securities and are included in diluted shares outstanding (if dilutive) under the treasury stock
method. Diluted EPS reflects the reduction in earnings per share assuming dilutive options or other dilutive
contracts to issue common stock were exercised or converted into common stock. Diluted EPS is calculated
under both the treasury stock method and two-class method. The calculation that results in the most dilutive EPS
amount for the common stock is reported in the Company’s consolidated financial statements.

Securities Owned and Securities Sold, but not yet Purchased (at fair value)

Securities owned and securities sold, but not yet purchased are securities classified as either trading or
available-for-sale (“AFS”). These securities are recorded on their trade date and are measured at fair value. The
Company classifies these financial instruments based primarily on the Company’s intent to hold or sell the
security. Changes in the fair value of securities classified as trading are reported in other income in the period the
change occurs. Unrealized gains and losses of securities classified as AFS are included within other
comprehensive income. Once sold, amounts reclassified out of accumulated other comprehensive income and
into earnings are determined using the specific identification method. AFS securities are assessed for impairment
on a quarterly basis.

Securities Held-to-Maturity

The Company accounts for certain of its investments as held-to-maturity on a trade date basis, which are
recorded at amortized cost. For held-to-maturity investments, the Company has the intent and ability to hold
investments to maturity and it is not more-likely-than-not that the Company will be required to sell the
investments before recovery of their amortized cost bases, which may be maturity. On a quarterly basis, the
Company reviews its portfolio of investments for impairment. If a decline in fair value is deemed to be other-
than-temporary, the security is written down to its fair value through earnings.

Investment, Carried at Cost

The Company accounts for equity securities that do not have a readily determinable fair value as cost
method investments to the extent such investments are not subject to consolidation or the equity method. Income
is recognized when dividends are received only to the extent they are distributed from net accumulated earnings
of the investee. Otherwise, such distributions are considered returns of investment and are recorded as a
reduction of the cost of the investment.

Cost method investments held by the Company are assessed for impairment on a quarterly basis.

Goodwill

Goodwill is the excess of the fair value of the purchase price over the fair values of the identifiable net
assets at the acquisition date. The Company tests its goodwill for impairment at least annually and at the time of
a triggering event requiring re-evaluation, if one were to occur. Goodwill may be impaired when the estimated
fair value of the reporting unit that was allocated the goodwill is less than its carrying value. If the estimated fair
value of such reporting unit is less than its carrying value, goodwill impairment is recognized if the implied fair
value of the reporting unit’s goodwill is less than the carrying amount of that goodwill. A reporting unit is an
operating segment or a component of an operating segment provided that the component constitutes a business
for which discrete financial information is available and management regularly reviews the operating results of
that component.

For impairment testing purposes, goodwill has been allocated to the Company’s U.S. Business reporting unit

and the European Business reporting unit (included within the International Business reportable segment) based

F-12

upon the goodwill derived from each acquisition (See Note 16). The Company has designated April 30th as its
annual goodwill impairment testing date. When performing its goodwill impairment test, the Company considers
a qualitative assessment, when appropriate, and the income approach, market approach and its market
capitalization when determining the fair value of its reporting units.

Intangible Assets

Indefinite-lived intangible assets are tested for impairment at least annually and are reviewed for impairment

whenever events or changes in circumstances indicate that the carrying amount of an asset may not be
recoverable. Indefinite-lived intangible assets are impaired if their estimated fair values are less than their
carrying values.

Finite-lived intangible assets, if any, are amortized over their estimated useful life, which is the period over
which the assets are expected to contribute directly or indirectly to the future cash flows of the Company. These
intangible assets are tested for impairment at the time of a triggering event, if one were to occur. Finite-lived
intangible assets may be impaired when the estimated undiscounted future cash flows generated from the assets
are less than their carrying amounts.

The Company may rely on a qualitative assessment when performing its intangible asset impairment test.
Otherwise, the impairment evaluation is performed at the lowest level of identifiable cash flows independent of
other assets. The Company has designated November 30th as its annual impairment testing date for the indefinite-
lived intangible assets related to the GreenHaven acquisition.

Stock-Based Awards

Accounting for stock-based compensation requires the measurement and recognition of compensation
expense for all equity awards based on estimated fair values. Stock-based compensation is measured based on the
grant-date fair value of the award and is amortized over the relevant service period.

Income Taxes

The Company accounts for income taxes using the liability method, which requires the determination of

deferred tax assets and liabilities based on the differences between the financial and tax basis of assets and
liabilities using the enacted tax rates in effect for the year in which differences are expected to reverse. Deferred
tax assets are adjusted by a valuation allowance if, based on the weight of available evidence, it is more-likely-
than-not that some portion or all of the deferred tax assets will not be realized.

In order to recognize and measure any unrecognized tax benefits, management evaluates and determines

whether any of its tax positions are more-likely-than-not to be sustained upon examination, including resolution
of any related appeals or litigation processes, based on the technical merits of the position. Once it is determined
that a position meets this recognition threshold, the position is measured to determine the amount of benefit to be
recognized in the consolidated financial statements. The Company records interest expense and penalties related
to tax expenses as income tax expense.

Non-income based taxes are recorded as part of other liabilities and other expenses.

Third Party Sharing Arrangements

The Company pays a percentage of its advisory fee revenues based on incremental growth in AUM, subject

to caps or minimums, to marketing agents to sell WisdomTree ETFs and for including WisdomTree ETFs on
third party customer platforms.

F-13

Business Combinations and Acquisitions

The Company includes the results of operations of the businesses that it acquires from the respective dates

of acquisition. The fair values of the purchase price of the acquisitions are allocated to the assets acquired and
liabilities assumed based on their estimated fair values. The excess of the fair value of purchase price over the
fair values of these identifiable assets and liabilities is recorded as goodwill. The Company may allocate
purchase price to identifiable intangible assets. The estimated fair value of identifiable intangible assets is based
on critical estimates, judgments and assumptions derived from: analysis of market conditions; revenue and
revenue growth assumptions; profitability assumptions; discount rates; customer retention rates; and estimated
useful lives.

Recently Issued Accounting Pronouncements

In June 2016, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update

(“ASU”) 2016-13, Financial Instruments-Credit Losses (Topic 326) – Measurement of Credit Losses on
Financial Instruments (ASU 2016-13). The main objective of the standard is to provide financial statement users
with more decision-useful information about the expected credit losses on financial instruments and other
commitments to extend credit held by a reporting entity at each reporting date. To achieve this objective, the
amendments in the standard replace the incurred loss impairment methodology with a methodology that reflects
expected credit losses and requires consideration of a broader range of reasonable and supportable information to
inform credit loss estimates. The standard is applicable to loans, accounts receivable, trade receivables, and other
financial assets measured at amortized cost, loan commitments and certain other off-balance sheet credit
exposures, debt securities (including those held-to-maturity) and other financial assets measured at fair value
through other comprehensive income, and beneficial interests in securitized financial assets. Accordingly, the
new methodology will be utilized when assessing the Company’s securities classified as AFS and
held-to-maturity for impairment. ASU 2016-13 is effective for years beginning after December 15, 2019,
including interim periods within those fiscal years under a modified retrospective approach. Early adoption is
permitted for periods beginning after December 15, 2018. The Company is currently evaluating the impact that
the standard will have on its consolidated financial statements.

In March 2016, the FASB issued ASU 2016-09, Compensation—Stock Compensation (Topic 718):
Improvements to Employee Share-Based Payment Accounting (ASU 2016-09). The standard is intended to
simplify several areas of accounting for share-based compensation arrangements, including the income tax
impact, classification on the statement of cash flows and forfeitures. ASU 2016-09 is effective for fiscal years,
and interim periods within those years, beginning after December 15, 2016, and early adoption is permitted. The
Company will be adopting this standard in the first quarter of 2017. The adoption of the standard will increase
volatility reported in income tax expense as income tax windfalls and shortfalls will be recorded in income tax
expense, rather than additional paid-in capital, when applicable. In the first quarter of 2017, the Company
anticipates recognizing approximately $1.0 million of income tax expense for tax shortfalls related to stock-based
compensation vesting occurring during this period.

In February 2016, the FASB issued ASU 2016-02, Leases (ASU 2016-02), which requires lessees to include
most leases on the balance sheet. ASU 2016-02 is effective for fiscal years (and interim reporting periods within
those years) beginning after December 15, 2018 and early adoption is permitted. The Company is currently
evaluating the impact that the standard will have on its consolidated financial statements (See Note 8).

In November 2015, the FASB issued ASU 2015-17, Balance Sheet Classification of Deferred Taxes (ASU

2015-17), which simplifies the presentation of deferred income taxes. ASU 2015-17 provides presentation
requirements to classify deferred tax assets and liabilities as noncurrent in a classified statement of financial
position. The standard is effective for fiscal years beginning after December 15, 2016, including interim periods
within that reporting period. The Company early adopted ASU 2015-17 effective December 31, 2015,
retrospectively. Adoption resulted in a reclassification of $9,279 from current to noncurrent assets on its
Consolidated Balance Sheet at December 31, 2015.

F-14

In February 2015, the FASB issued ASU 2015-02, Amendments to the Consolidation Analysis (ASU
2015-02), which amends the consolidation guidance in Accounting Standards Codification (“ASC”) 810. The
standard eliminates the deferral of FAS 167, per ASC 810-10-65-2(a), which has allowed certain investment
funds to follow the previous consolidation guidance in FIN 46 (R). The standard changes whether (1) fees paid to
a decision maker or service provider represent a variable interest, (2) a limited partnership or similar entity has
the characteristics of a VIE and (3) a reporting entity is the primary beneficiary of a VIE. The effective date of
the standard is for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2015
for public companies, and early adoption was permitted. The Company adopted ASU 2015-02 effective
January 1, 2016. Adoption had no impact on the Company’s consolidated financial statements.

In May 2014, the FASB issued ASU 2014-09, Revenue from Contracts with Customers (ASU 2014-09),
which is a new comprehensive revenue recognition standard on the financial reporting requirements for revenue
from contracts entered into with customers. In July 2015, the FASB deferred this ASU’s effective date by one
year, to interim and annual periods beginning after December 15, 2017. The deferral allows early adoption at the
original effective date. During 2016, the FASB issued ASU 2016-08, which clarifies principal versus agent
considerations, ASU 2016-10, which clarifies identifying performance obligations and the licensing
implementation guidance, and ASU 2016-12, which amends certain aspects of the new revenue recognition
standard pursuant to ASU 2014-09. ASU 2014-09 allows for the use of either the retrospective or modified
retrospective adoption method. The Company is currently reviewing its contracts in order to evaluate the impact
that the standard will have on its consolidated financial statements.

3. Cash and Cash Equivalents

Cash and cash equivalents of approximately $56,484 and $152,103 at December 31, 2016 and December 31,

2015, respectively, were held at one financial institution. At December 31, 2016 and December 31, 2015, cash
equivalents were approximately $55,619 and $137,481, respectively.

4. Securities Owned and Securities Sold, but not yet Purchased (and Fair Value Measurement)

Securities owned and securities sold, but not yet purchased are measured at fair value. The fair value of
securities is defined as the price that would be received to sell an asset or paid to transfer a liability (i.e., “the exit
price”) in an orderly transaction between market participants at the measurement date. ASC 820, Fair Value
Measurements, establishes a hierarchy for inputs used in measuring fair value that maximizes the use of
observable inputs and minimizes the use of unobservable inputs by requiring that the most observable inputs be
used when available. Observable inputs are inputs that market participants would use in pricing the asset or
liability developed based on market data obtained from independent sources. Unobservable inputs reflect
assumptions that market participants would use in pricing the asset or liability developed based on the best
information available in the circumstances. The hierarchy is broken down into three levels based on the
transparency of inputs as follows:

Level 1 – Quoted prices for identical instruments in active markets.

Level 2 – Quoted prices for similar instruments in active markets; quoted prices for identical or similar
instruments in markets that are not active; and model-derived valuations whose inputs are observable or whose
significant value drivers are observable.

Level 3 – Instruments whose significant drivers are unobservable.

The availability of observable inputs can vary from product to product and is effected by a wide variety of

factors, including, for example, the type of product, whether the product is new and not yet established in the
marketplace, and other characteristics particular to the transaction. To the extent that valuation is based on
models or inputs that are less observable or unobservable in the market, the determination of fair value requires

F-15

more judgment. Accordingly, the degree of judgment exercised by management in determining fair value is
greatest for instruments categorized in Level 3. In certain cases, the inputs used to measure fair value may fall
into different levels of the fair value hierarchy. In such cases, for disclosure purposes, the level in the fair value
hierarchy within which the fair value measurement in its entirety falls is determined based on the lowest level
input that is significant to the fair value measurement in its entirety.

Fair Valuation Methodology

Cash and Cash Equivalents – These financial assets represent cash in banks or cash invested in highly

liquid investments with original maturities less than 90 days. These investments are valued at par, which
approximates fair value, and are considered Level 1 (See Note 3).

Securities (Held-to-Maturity) – These securities are Federal agency debt instruments which are

instruments that are generally traded in active, quoted and highly liquid markets and are therefore classified as
Level 1 within the fair value hierarchy (See Note 5).

Securities Owned/Sold But Not Yet Purchased – These securities consist of securities classified as trading

and AFS, as follows:

December 31,

2016

2015

Securities Owned

Trading securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Available-for-sale securities . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,556
57,351

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$58,907

Securities Sold, but not yet Purchased

Trading securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Available-for-sale securities . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,248
—

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,248

$—
—

$—

$—
—

$—

Trading securities are investments in exchange traded funds. These instruments are generally traded in
active, quoted and highly liquid markets and are therefore classified as Level 1 within the fair value hierarchy.
AFS securities are investments in short-term investment grade corporate bonds and are classified as Level 2. Fair
value is generally derived from observable bids for these Level 2 financial instruments.

AFS Securities

The following table summarizes unrealized gains, losses and fair value of the AFS securities:

Cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross unrealized gains in other comprehensive income . . . . . .
Gross unrealized losses in other comprehensive income . . . . . .

$—
$57,615
—
—
(264) —

Fair value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$57,351

$—

December 31,

2016

2015

All of the Company’s AFS securities are due within one year. The Company assesses the AFS securities for

other-than-temporary impairment on a quarterly basis. No AFS securities were determined to be other-than-
temporarily impaired for the year ending December 31, 2016.

F-16

Acquisition Payable (See Note 15) – In April 2014, the Company acquired a 75% majority stake in its

European business. Under the terms of the agreement, the remaining 25% was to be acquired on or about
March 31, 2018.

As of December 31, 2015, the Company estimated the fair value of the acquisition payable to be $9,900, of
which $3,942 was recorded on the Consolidated Balance Sheets. The fair value was categorized as Level 3 and
was based on a predefined formula that included the following inputs, many of which were unobservable: the
contractual minimum payment obligation, projected European AUM (ranging from $1,000,000 to $6,000,000),
the Company’s enterprise value over global AUM, and operating results of the European business. The fair value
was determined using a discounted cash flows analysis using a discount rate of 27.5%. Significant increases
(decreases) to the projected AUM of the European listed ETPs or operating results of the European business in
isolation would have resulted in a higher (lower) fair value measurement. Significant increases (decreases) to the
discount rate in isolation would have resulted in a lower (higher) fair value measurement.

In May 2016, the Company accelerated the buyout of the remaining minority interest in its European
business. Acquisition payment expense recognized during the year ended December 31, 2016 was $6,738, of
which $5,993 was recorded during the three months ended June 30, 2016 in connection with the acceleration of
the buyout. The remaining acquisition payable recorded on the Consolidated Balance Sheets was $3,537 at
December 31, 2016 (See Note 15).

5. Securities Held-to-Maturity

The following table is a summary of the Company’s securities held-to-maturity:

Federal agency debt instruments . . . . . . . . . . . . . . . . . . . . . .

$22,496

$23,689

December 31,

2016

2015

The following table summarizes unrealized gains, losses, and fair value of securities held-to-maturity:

Cost/amortized cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross unrealized gains . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross unrealized losses . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$22,496
13
(1,353)

$23,689
82
(609)

Fair value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$21,156

$23,162

December 31,

2016

2015

The Company assesses these securities for other-than-temporary impairment on a quarterly basis. No
securities were determined to be other-than-temporarily impaired for the years ending December 31, 2016 and
2015. The Company does not intend to sell these securities and it is not more likely than not that the Company
will be required to sell the securities before recovery of their amortized cost bases, which may be maturity.

The following table sets forth the maturity profile of the securities held-to-maturity; however, these

securities may be called prior to maturity date:

December 31,

2016

2015

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Due within one year
Due one year through five years . . . . . . . . . . . . . . . . . . . . . .
Due five years through ten years . . . . . . . . . . . . . . . . . . . . . .
Due over ten years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 3,994
1,023
4,031
13,448

$ —
8,369
3,127
12,193

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$22,496

$23,689

F-17

6. Investment, Carried at Cost

On November 18, 2016, the Company made a strategic investment in AdvisorEngine, Inc., formerly known

as Vanare, an end-to-end wealth management platform which enables individual customization of investment
philosophies. The Company and AdvisorEngine also entered into a strategic agreement whereby the Company’s
asset allocation models are made available through AdvisorEngine’s open architecture platform and the
Company actively introduces the platform to its distribution network.

The Company invested $20,000 in AdvisorEngine for 11,811,856 convertible preferred shares (“Series A

Preferred”), which is the equivalent to a 36% fully diluted equity ownership interest.

The Series A Preferred contains various rights and protections including a non-cumulative 6.0% dividend,

payable if and when declared by the board of directors, and a liquidation preference that is senior to all other
holders of capital stock of AdvisorEngine, which is convertible into common stock at the option of the Company.
The investment is accounted for under the cost method of accounting as it is not considered to be in-substance
common stock.

This investment is assessed for impairment on a quarterly basis. No impairment existed at December 31,

2016.

7. Fixed Assets

The following table summarizes fixed assets:

December 31,

2016

2015

Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Furniture and fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less accumulated depreciation and amortization . . . . . . . . .

$ 1,739
2,393
10,877
(3,261)

$ 1,258
2,382
10,312
(1,978)

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$11,748

$11,974

8. Commitments and Contingencies

Contractual Obligations

The Company has entered into obligations under operating leases with initial non-cancelable terms in excess

of one year for office space, telephone, and data services. Expenses recorded under these agreements for the
years ended December 31, 2016, 2015, and 2014 were approximately $4,293, $3,447 and $3,157, respectively.

Future minimum lease payments with respect to non-cancelable operating leases at December 31, 2016 are

approximately as follows:

2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2021 and thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 4,020
3,379
2,947
2,866
24,079

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$37,291

F-18

Letter of Credit

The Company collateralized its U.S. office lease through a standby letter of credit totaling $1,384. The

collateral is included in cash and cash equivalents on the Company’s Consolidated Balance Sheets.

Contingencies

The Company is subject to various reviews, inspections and investigations by regulatory authorities as well

as legal proceedings arising in the ordinary course of business. The Company is not currently party to any
litigation that is expected to have a material impact on its business, financial position, results of operations or
cash flows.

9. Related Party Transactions

The Company’s revenues are derived primarily from investment advisory agreements with related parties.

Under these agreements, the Company has licensed to related parties the use of certain of its own indexes for the
U.S. and Canadian WisdomTree ETFs and WisdomTree UCITS ETFs. The Board of Trustees and Board of
Directors of the related parties are primarily responsible for overseeing the management and affairs of the U.S.
and Canadian WisdomTree ETFs, Boost ETPs and WisdomTree UCITS ETFs for the benefit of their
shareholders and have contracted with the Company to provide for general management and administration
services. The Company is also responsible for certain expenses of the related parties, including the cost of
transfer agency, custody, fund administration and accounting, legal, audit, and other non-distribution services,
excluding extraordinary expenses, taxes and certain other expenses, which is included in fund management and
administration on the Company’s Consolidated Statements of Operations. In exchange, the Company receives
fees based on a percentage of the ETF average daily net assets. The advisory agreements may be terminated by
the related parties upon notice. Certain officers of the Company also provide general management oversight of
the related parties; however, these officers have no material decision making responsibilities and primarily
implement the decisions of the Board of Trustees and Board of Directors of the related parties.

The following table summarizes accounts receivable from related parties which are included as a component

of Accounts receivable on the Company’s Consolidated Balance Sheets:

December 31,

2016

2015

Receivable from WTT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receivable from BI and WTI . . . . . . . . . . . . . . . . . . . . . . . .
Receivable from WTCS . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receivable from WTAMC . . . . . . . . . . . . . . . . . . . . . . . . . .

$16,506
645
158
40

$24,560
487
—
—

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$17,349

$25,047

The following table summarizes revenues from advisory services provided to related parties:

Year Ended December 31,

2016

2015

2014

Advisory services provided to WTT . . . . . . . . . . . . . .
Advisory services provided to BI and WTI . . . . . . . . .
Advisory services provided to WTCS . . . . . . . . . . . . .
Advisory services provided to WTAMC . . . . . . . . . . .

$209,199
7,251
1,867
148

$293,788
4,156
—
—

$181,987
829
—
—

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$218,465

$297,944

$182,816

F-19

The Company also has an investment in a WisdomTree ETF of approximately $1,300 at December 31,
2016. For the year ended December 31, 2016, the Company has recorded losses of approximately $12 within
other income on the Consolidated Statements of Operations.

10. Stock-Based Awards

The Company grants equity awards to employees and directors which include restricted stock awards and

stock options. Options may be issued for terms of ten years and may vest after at least one year and have an
exercise price equal to the Company’s stock price on the grant date. Restricted stock awards are generally valued
based on the Company’s stock price on the grant date. The Company estimates the fair value for options using
the Black-Scholes option pricing model. All restricted stock and option awards require future service as a
condition of vesting with certain awards subject to acceleration under certain conditions.

On June 20, 2016, the Company’s stockholders approved a new equity award plan under which the

Company can issue up to 10,000,000 shares of common stock (less one share for every share granted under prior
plans since March 31, 2016 and inclusive of shares available under the prior plans as of March 31, 2016) in the
form of stock options and other stock-based awards. The Company also has issued from time to time stock-based
awards outside a plan.

For the years ended December 31, 2016, 2015 and 2014, total stock-based compensation expense was
$14,892, $10,900 and $8,137, respectively, and the related tax benefit recognized in the Consolidated Statements
of Operations was $5,324, $4,149 and $2,973, respectively.

The actual tax benefit realized for the tax deductions for share-based compensation was $12,877, $67,532

and $23,309 for the years ended December 31, 2016, 2015 and 2014, respectively.

A summary of unrecognized stock-based compensation expense and average remaining vesting period is as

follows:

Employees and directors option awards . . . . . . . . . . . . .
Employees and directors restricted stock awards . . . . . .

$
8
$20,714

0.07
1.79

Unrecognized
Stock-Based
Compensation

Average
Remaining
Vesting Period

Stock Options

A summary of option activity is as follows:

Outstanding January 1, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeitures/expirations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Outstanding at December 31, 2014 . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeitures/expirations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Outstanding at December 31, 2015 . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeitures/expirations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Options

7,844,691
—
—

(2,514,621)

5,330,070
—
—

(3,785,473)

1,544,597
—
—

(176,350)

Outstanding at December 31, 2016(1)

. . . . . . . . . . . . . . . . . . . . .

1,368,247

Weighted-
Average
Exercise
Price

$1.29
—
—
0.61

$1.61
—
—
1.19

$2.62
—
—
1.11

$2.82

(1)

Expire on dates ranging from March 4, 2017 to November 15, 2021.

F-20

The total intrinsic value of options exercised for the years ended December 31, 2016, 2015 and 2014 was
$1,794, $76,329 and $36,226, respectively. Cash received from option exercise for the years ended December 31,
2016, 2015 and 2014 was $195, $4,520 and $1,544, respectively.

The following table summarizes information on stock options outstanding at December 31, 2016:

Range of Exercise Prices

$0.70 – $0.70 . . . . . . . . . . . . . . . . . . . . . .
$1.07 – $1.07 . . . . . . . . . . . . . . . . . . . . . .
$2.09 – $2.26 . . . . . . . . . . . . . . . . . . . . . .
$5.05 – $5.05 . . . . . . . . . . . . . . . . . . . . . .
$6.36 – $6.82 . . . . . . . . . . . . . . . . . . . . . .
$7.01 – $8.51 . . . . . . . . . . . . . . . . . . . . . .

Options Outstanding

Options Exercisable

Weighted-
Average
Remaining
Life
(Years)

Weighted-
Average
Exercise
Price

2.1
1.0
2.4
4.1
4.4
4.7

2.8

$0.70
1.07
2.20
5.05
6.46
7.48

$2.82

Shares

435,000
93,535
390,176
247,500
74,536
90,000

1,330,747

Weighted-
Average
Remaining
Life
(Years)

Weighted-
Average
Exercise
Price

2.1
1.0
2.4
4.1
4.4
4.7

2.8

$0.70
1.07
2.20
5.05
6.46
7.48

$2.76

Shares

435,000
93,535
390,176
285,000
74,536
90,000

1,368,247

At December 31, 2016, outstanding options for 1,368,247 shares had a remaining average contractual term

of 2.8 years and an intrinsic value of $11,386. Outstanding options for 1,330,747 were exercisable, had a
remaining average contractual term of 2.8 years and an intrinsic value of $11,158.

Restricted stock

The Company grants restricted stock to employees and directors. All restricted stock awards require future
service as a condition of vesting with certain awards subject to acceleration under certain conditions. Restricted
stock awards generally vest over three years.

A summary of restricted stock activity is as follows:

Unvested Balance at January 1, 2014 . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Unvested Balance at December 31, 2014 . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Unvested Balance at December 31, 2015 . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Shares

1,896,877
623,088
(996,385)
(9,641)

1,513,939
886,413
(753,917)
(25,709)

1,620,726
1,687,553
(846,386)
(25,439)

Unvested Balance at December 31, 2016 . . . . . . . . . . . .

2,436,454

Weighted-
Average
Grant Date
Fair Value

$ 7.27
16.08
6.73
10.81

$11.22
19.72
10.05
17.30

$16.32
11.19
13.98
16.17

$13.58

F-21

11. Employee Benefit Plans

The Company has a 401(k) savings plan covering all eligible employees in which the Company can make

discretionary contributions from its profits.

A summary of the Company made discretionary contributions is as follows:

Year Ended December 31,

2016

$

934

2015

$

763

2014

$

588

12. Earnings Per Share

The following is a reconciliation of the basic and diluted earnings per share computation:

Year Ended December 31,

2016

2015

2014

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 26,155

$ 80,052

$ 61,051

(shares in thousands)

Shares of common stock and common stock

equivalents:

Weighted average common shares used in basic

computation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dilutive effect of common stock equivalents . . . . . . . .

134,401
1,138

137,242
1,583

131,770
6,781

Weighted average common shares used in dilutive

computation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

135,539

138,825

138,551

Basic earnings per share . . . . . . . . . . . . . . . . . . . . . . . .
Diluted earnings per share . . . . . . . . . . . . . . . . . . . . . .

$
$

0.19
0.19

$
$

0.58
0.58

$
$

0.46
0.44

In the table above, unvested share-based awards that have non-forfeitable rights to dividends or dividend

equivalents are treated as a separate class of securities in calculating EPS.

Diluted earnings per share reflects the reduction in earnings per share assuming options or other contracts to

issue common stock were exercised or converted into common stock (if dilutive) under the treasury stock
method. The Company excluded 996,000 and 1,247,000 common stock equivalents from its computation of
diluted earnings per share for the years ended December 31, 2016 and 2014, respectively, as they were
determined to be anti-dilutive. There were no anti-dilutive common stock equivalents included in the calculation
of diluted earnings per share for the year ended December 31, 2015.

F-22

13. Income Taxes

The components of current and deferred income tax expense included in the Consolidated Statement of
Operations for years ended December 31, 2016, 2015 and 2014 as determined in accordance with ASC 740,
Income Taxes (“ASC 740”), are as follows:

Current:

Federal
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State and local
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Deferred:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Federal
State and local
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended December 31,

2016

2015

2014

$14,515
1,425
567

16,507

$ 1,598
2,431
210

4,239

$ —
94
—

94

10,629
2,296
(25)

46,784
6,233
(123)

12,900

52,894

10,739
1,664
—

12,403

Income tax expense from operations . . . . . . . . . . . . . . . . .

$29,407

$57,133

$12,497

A reconciliation of the statutory federal income tax rate of 35% and the Company’s effective rate is as

follows:

Federal statutory rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . .
State income tax rate, net of federal benefit . . . . . . . . . . . . . . . . .
Acquisition expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill impairment
Foreign tax differential . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in effective state rate . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other differences, net

December 31,

2016

2015

2014

35.00% 35.00% 35.00%
8.16% 0.90% (27.74%)
4.17% 4.11% 1.55%
4.06% 0.61% —
—
1.16% —
0.68% 0.82% 0.82%
0.22% (0.06%)
6.86%
(0.52%) 0.27% 0.50%

Effective rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

52.93% 41.65% 16.99%

Net Operating Losses – U.S.

The Company’s pre-tax federal net operating losses for tax purposes (“NOLs”) at December 31, 2016 was
$4,195 which expire in 2024. The net operating loss carryforwards have been reduced by the impact of annual
limitations described in the Internal Revenue Code Section 382 that arose as a result of an ownership change.

The Company no longer has any NOLs related to vested stock-based compensation awards that were
previously unrecognized under GAAP. Such NOLs were utilized during the year ended December 31, 2016 to
reduce the Company’s tax liability with a corresponding credit to additional paid-in capital.

F-23

Net Operating Losses – International

The Company’s European and Canadian subsidiaries generated NOLs outside the U.S. The following table

summarizes the activity for these NOLs for the years ended December 31, 2016, 2015 and 2014, respectively.

December 31,

2016

2015

2014

Balance – Beginning of year (pre-tax) . . . . . . . . . . . . . . . . .
Foreign subsidiaries tax losses . . . . . . . . . . . . . . . . . . . . . . .

$10,746
12,960

$ 4,061
6,685

$ —
4,061

Balance – End of year (pre-tax) . . . . . . . . . . . . . . . . . . . . . .

$23,706

$10,746

$4,061

Tax Rate – Blended . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

19.2%

19.1%

20.1%

Balance – End of year (tax effected) . . . . . . . . . . . . . . . . . .

$ 4,551

$ 2,051

$ 816

At December 31, 2016, 2015, and 2014, the Company established a full valuation allowance related to these

NOLs as it is more-likely-than-not that some portion or all of the deferred tax assets will not be realized.

Deferred Tax Assets

A summary of the components of the Company’s deferred tax assets at December 31, 2016 and 2015 are as

follows:

December 31,

2016

2015

Deferred tax assets:

Stock-based compensation . . . . . . . . . . . . . . . . . . . . . .
Accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
NOLs – Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred rent liability . . . . . . . . . . . . . . . . . . . . . . . . . .
NOLs – U.S.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unrealized losses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 5,382
4,552
4,551
2,024
1,611
101
227

$ 4,868
10,197
2,051
2,116
1,828
5
82

Deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . .

18,448

21,147

Deferred tax liabilities

Fixed assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Incentive compensation . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill and intangible assets . . . . . . . . . . . . . . . . . . .

Deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . .

2,405
1,365
301

4,071

2,272
2,753
—

5,025

Total deferred tax assets less deferred tax liabilities . . .
Less: valuation allowance . . . . . . . . . . . . . . . . . . . . . . .

14,377
(4,551)

16,122
(2,051)

Deferred tax assets, net . . . . . . . . . . . . . . . . . . . . . . . . .

$ 9,826

$14,071

Uncertain tax positions

The Company determined that it has no unrecognized tax benefits as of December 31, 2016 and 2015 as

defined within ASC 740-10.

Income Tax Examinations

The Company is subject to U.S. federal income tax as well as income tax of multiple state, local and certain

foreign jurisdictions. The Company’s 2013 federal income tax return is currently under audit.

F-24

Tax returns filed with each jurisdiction generally remain open to examination under the normal three-year

statute of limitation. As of December 31, 2016, with few exceptions, the Company was no longer subject to
income tax examinations by any taxing authority for years before 2013.

Undistributed Earnings of Foreign Subsidiaries

The Company recognizes deferred tax liabilities associated with outside basis differences on investments in

foreign subsidiaries unless the difference is considered essentially permanent in duration. As of December 31,
2016, all of the Company’s undistributed earnings and profits, which are not currently significant, are considered
essentially permanent in duration.

14. Shares Repurchased

On October 29, 2014, the Company’s Board of Directors authorized a three-year share repurchase program

of up to $100,000. On April 27, 2016, the Board of Directors approved a $60,000 increase to the Company’s
share repurchase program and extended the term through April 27, 2019. Included under this program are
purchases to offset future equity grants made under the Company’s equity plans and are made in open market or
privately negotiated transactions. This authority may be exercised from time to time and in such amounts as
market conditions warrant, and subject to regulatory considerations. The timing and actual number of shares
repurchased depends on a variety of factors including price, corporate and regulatory requirements, market
conditions and other corporate liquidity requirements and priorities. The repurchase program may be suspended
or terminated at any time without prior notice. Shares repurchased under this program are returned to the status
of authorized and unissued on the Company’s books and records.

During the years ended December 31, 2016, 2015 and 2014, the Company repurchased 3,778,932 shares,
1,190,356 shares and 415,834 shares of its common stock, respectively, under this program for an aggregate cost
of $39,379, $24,116 and $6,531, respectively.

As of December 31, 2016, $96,505 remains under this program for future purchases.

15. Business Combinations and Acquisitions

GreenHaven Acquisition (allocated to the Company’s U.S. Business reporting unit)

Effective January 1, 2016, the Company acquired the outstanding membership interest in each of

GreenHaven Commodity Services, LLC, the managing owner of the GreenHaven Continuous Commodity Index
Fund (“Commodities ETF”), and GreenHaven Coal Services, LLC, the sponsor of the GreenHaven Coal Fund
(“Coal ETF”), from GreenHaven, LLC and GreenHaven Group LLC, respectively, for $11,825 in cash. As part
of the acquisition, the Company recognized an intangible asset related to its customary advisory agreement with
the Commodities ETF of $9,953 and goodwill of $1,799 (which primarily represents potential future
performance of the funds), both of which are deductible for tax purposes.

The following table summarizes the purchase price allocation:

Fair value acquired:

Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible asset . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total assets acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: Liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

205
1,799
9,953

$11,957
(132)

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$11,825

F-25

The Company closed the Coal ETF on September 29, 2016.

Boost Acquisition (allocated to the Company’s “European Business” reporting unit)

In April 2014, the Company acquired a 75% majority stake in its European business (formerly Boost), with

an obligation to buy out the remaining minority interest on or about March 31, 2018. No consideration was
transferred on the acquisition date. The acquisition of the remaining minority interest was to be calculated using a
predefined formula based on the 180-day average of European AUM at December 31, 2017 and was to be tied to
the Company’s enterprise value over the 180-day average of global AUM at December 31, 2017, and affected by
the operating results of the European business. This obligation was measured at fair value each reporting period
and any change in the carrying amount was recognized as an expense, included within acquisition payment
expense on the Company’s Consolidated Statement of Operations.

Because the Company was required to redeem the remaining 25% interest using a predefined formula, under

U.S. GAAP, the Company did not record this interest as a non-controlling interest.

The minority shareholders, who remained employed with the Company, were guaranteed a minimum

payment of $1,757 for their interest if they terminate their employment without good reason or they are
terminated for cause prior to December 31, 2017. The Company determined that this minimum payment
represented consideration transferred and was recognized and measured at acquisition-date fair value. The
acquisition gave rise to goodwill of $1,676 which represented the excess of the consideration transferred over the
$81 fair value of the net assets acquired, consisting primarily of accounts receivable, accounts payable and fixed
assets (See Note 16). The goodwill is not tax deductible.

Any future payments made in connection with this acquisition was accounted for separately from the

business combination and represents compensation for post-acquisition services. For the year ended
December 31, 2015, the Company recorded $997 of compensation expense and $1,188 of interest expense
reflected within acquisition payment expense on the Company’s Consolidated Statements of Operations.

In May 2016, the Company accelerated the buyout and completed the purchase of the remaining minority

interest. Acquisition payment expense recorded during the year ended December 31, 2016 was $6,738, of which
$5,993 was recognized during the three months ended June 30, 2016 as a result of the acceleration of the buyout.

Amounts payable in connection with this acquisition at December 31, 2016 and 2015 were $3,537 and

$3,942, respectively.

16. Goodwill and Intangible Assets

Goodwill

During the fourth quarter of 2016, the Company reorganized its reporting structure which resulted in a
change in the composition of its reporting units (See Note 17). Previously, the Company had a single reporting
unit. This change resulted in the reassignment of the Company’s goodwill to the reorganized reporting units as
follows:

Balance at January 1, 2016 . . . . . . . . . . . . . . . . . . . . . . . . .
Increases/(decreases)

Reporting Unit

U.S.
Business

European
Business(1)

Total

$ —

$ 1,676

$ 1,676

GreenHaven acquisition . . . . . . . . . . . . . . . . . . . . . . .
Goodwill impairment – Boost . . . . . . . . . . . . . . . . . . .

1,799
—

—
(1,676)

1,799
(1,676)

Balance at December 31, 2016 . . . . . . . . . . . . . . . . . . . . . .

$1,799

$ —

$ 1,799

(1)

Europe is included within the Company’s International Business reportable segment.

F-26

The Company has designated April 30th as its annual goodwill impairment testing date. However, the
reorganization of the reporting structure required the Company to perform interim goodwill impairment tests on
its goodwill allocated to both the U.S. Business and European Business reporting units. In connection with these
interim impairment tests, the Company determined that all of the goodwill allocated to the European Business
reporting unit ($1,676) was impaired based on the income approach and taking into consideration the reporting
unit’s historical operating losses. The goodwill allocated to the U.S. Business reporting unit was not impaired
based on a qualitative assessment.

Intangible Asset (Indefinite-Lived)

As part of the GreenHaven acquisition, the Company identified an intangible asset related to its customary

advisory agreement with the GreenHaven Commodities ETF for $9,953. This intangible asset (which is
deductible for tax purposes) was determined to have an indefinite useful life. The Company has designated
November 30th as its annual impairment testing date for this indefinite-lived intangible asset.

Balance at January 1, 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Increases – Advisory agreement (Commodities) . . . . . . . . . . . .

Total

$ —
9,953

Balance at December 31, 2016 . . . . . . . . . . . . . . . . . . . . . . . . . .

$9,953

During the fourth quarter of 2016, the Company performed its indefinite-lived intangible asset impairment

test. The results of this analysis identified no impairment.

17. Segment Reporting

The Company operates as an ETP sponsor and asset manager providing investment advisory services in the
U.S., Europe, Canada and Japan. These activities are reported in the Company’s U.S. Business and International
Business reportable segments. The U.S. Business segment includes the results of the Company’s U.S. operations
and Japan sales office. The results of the Company’s European and Canadian operations are reported as the
International Business segment.

Information concerning these reportable segments are as follows:

Year Ended December 31,

2016

2015

2014

Revenues (U.S. Business segment)

Advisory fees . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$211,066
1,424

$293,788
931

$181,987
960

Total revenues (U.S. Business segment) . . . . . . . . . . .

$212,490

$294,719

$182,947

Revenues (International Business segment)

Advisory fees . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total revenues (International Business segment)

. . . .

$

$

7,399
(443)

6,956

$

$

4,156
67

4,223

$

$

829
(14)

815

Total revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$219,446

$298,942

$183,762

Income/(loss) before taxes
U.S. Business segment . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . .
International Business segment

$ 74,721
(19,159)

$146,335
(9,150)

$ 78,631
(5,083)

Total income before taxes . . . . . . . . . . . . . . . . . . . . .

$ 55,562

$137,185

$ 73,548

F-27

Assets are not reported by segment as such information is not utilized by the chief operating decision maker.

The vast majority of the Company’s assets are located in the U.S.

18. Subsequent Events

The Company has evaluated subsequent events through the date of issuance of the accompanying

consolidated financial statements. There were no events requiring disclosure.

F-28

Exhibit
Number

3.1(1)

3.2(1)

4.1(1)

4.2(1)

4.3(1)

4.4(1)

4.5(1)

10.1(1)

10.2(2)

EXHIBIT INDEX

Description

Amended and Restated Certificate of Incorporation

Amended and Restated Bylaws

Specimen Common Stock Certificate

Amended and Restated Stockholders Agreement among the Registrant and certain investors dated
December 21, 2006

Securities Purchase Agreement among the Registrant and certain investors dated December 21,
2006

Securities Purchase Agreement among the Registrant and certain investors dated October 15, 2009

Third Amended and Restated Registration Rights Agreement dated October 15, 2009

Representative Form of Advisory Agreement between WisdomTree Asset Management, Inc. and
WisdomTree Trust

Amended and Restated License Agreement between the Registrant and WisdomTree Trust dated
March 1, 2012

10.3(1)

WisdomTree Investments, Inc. 2001 Performance Equity Plan

10.4(1)

WisdomTree Investments, Inc. 2005 Performance Equity Plan

10.5(1)

10.6(1)

Amendment to WisdomTree Investments, Inc. 2005 Performance Equity Plan approved by
stockholders on August 20, 2007

Amendment to WisdomTree Investments, Inc. 2005 Performance Equity Plan approved by
stockholders on August 23, 2010

10.7(1)

Form of Stock Option Agreement for Executive Officers

10.8(1)

Form of Amendment dated January 26, 2009 to Existing Option Agreements between the
Registrant and Employees

10.9(1)

Stock Option Agreement between the Registrant and Luciano Siracusano dated January 26, 2009

10.10(1)

Amendment dated March 30, 2011 to Stock Option Agreements between the Registrant and
Luciano Siracusano dated January 26, 2009

10.11(1)

Form of Proprietary Rights and Confidentiality Agreement

10.12(1)

Form of Indemnification Agreement for Officers and Directors

10.13(2) WisdomTree Investments, Inc. 2014 Annual Incentive Compensation Plan

10.14(3) WisdomTree Investments, Inc. 2016 Equity Plan

10.15(4)

Form of Employment Agreement for Executive Officers dated December 22, 2016

10.15(a)(4) Appendix A to Employment Agreement between the Company and Jonathan Steinberg, dated

December 22, 2016

10.15(b)(4) Appendix A to Employment Agreement between the Company and Gregory Barton, dated

December 22, 2016

10.15(c)(4) Appendix A to Employment Agreement between the Company and Luciano Siracusano III, dated

December 22, 2016

10.15(d)(4) Appendix A to Employment Agreement between the Company and Amit Muni, dated

December 22, 2016

Exhibit
Number

Description

10.15(e)(4) Appendix A to Employment Agreement between the Company and Peter M. Ziemba, dated

December 22, 2016

10.15(f)(5) Appendix A to Employment Agreement between the Company and Kurt MacAlpine, dated

January 26, 2017

10.16(6)

Form of Restricted Stock Agreement for Executive Officers

10.17(6)

Form of Restricted Stock Agreement for Non-Employee Directors

21.1(6)

23.1(6)

31.1(6)

31.2(6)

32.1(6)

101(6)

Subsidiaries of WisdomTree Investments, Inc.

Consent of Ernst & Young LLP, independent registered public accounting firm.

Rule 13a-14(a) / 15d-14(a) Certifications

Rule 13a-14(a) / 15d-14(a) Certifications

Certification pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002

Financial Statements from the Annual Report on Form 10-K of the Company are attached to this
report, formatted in XBRL pursuant to Rule 405 of Regulation S-T: (i) Consolidated Balance
Sheets at December 31, 2016 and December 31, 2015; (ii) Consolidated Statements of Operations
for the years ending December 31, 2016, December 31, 2015 and December 31, 2014; (iii)
Consolidated Statements of Comprehensive Income for the years ending December 31, 2016,
December 31, 2015 and December 31, 2014; (iv) Consolidated Statements of Changes in
Stockholders’ Equity for the years ending December 31, 2016, December 31, 2015 and
December 31, 2014; (v) Consolidated Statements of Cash Flows for the years ending
December 31, 2016, December 31, 2015 and December 31, 2014 and (vi) Notes to the
Consolidated Financial Statements.

101.INS(6) XBRL Instance Document

101.SCH(6) XBRL Taxonomy Extension Schema Document

101.CAL(6) XBRL Taxonomy Extension Calculation Linkbase Document

101.DEF(6) XBRL Taxonomy Extension Definition Linkbase Document

101.LAB(6) XBRL Taxonomy Extension Labels Linkbase Document

101.PRE(6) XBRL Taxonomy Extension Presentation Linkbase Document

(1)

(2)

(3)

(4)

(5)

Incorporated by reference from the Registrant’s Registration Statement on Form 10 filed with the SEC on
March 31, 2011.
Incorporated by reference from the Registrant’s Definitive Proxy Statement filed with the SEC on April 30,
2014.
Incorporated by reference from the Registrant’s Quarterly Report on Form 10-Q filed with the SEC on
August 9, 2016.
Incorporated by reference from the Registrant’s Current Report on Form 8-K filed with the SEC on
December 23, 2016.
Incorporated by reference from the Registrant’s Current Report on Form 8-K filed with the SEC on
January 27, 2017.

(6) Filed herewith.

This 2016 Annual Report on Form 10-K is being mailed in connection with WisdomTree’s 2017 Annual
Meeting of Stockholders. You may also review this document and all exhibits on our website
(http://ir.wisdomtree.com). We will provide printed copies of exhibits to the Annual Report on Form 10-K,
but will charge a reasonable fee per page to any requesting stockholder. Send that request in writing to
WisdomTree Investments, Inc., 245 Park Avenue, 35th Floor, New York, NY 10167, Attention: Corporate
Secretary. The request must include a representation by the stockholder that as of April 27, 2017, the
record date, the stockholder was entitled to vote at the Annual Meeting.

Exhibit 21.1

Name of Subsidiary

Jurisdiction of Incorporation

Subsidiaries of the Registrant

WisdomTree Asset Management, Inc.
WisdomTree International (U.K.) Ltd.
WisdomTree Europe Holdings Limited
WisdomTree Management Limited
Boost Management Limited
WisdomTree Europe Ltd.
WisdomTree Japan Inc.
WisdomTree Commodity Services, LLC
WisdomTree Asset Management Canada, Inc.

Delaware
United Kingdom
Jersey
Ireland
Jersey
United Kingdom
Japan
Delaware
Canada

Consent of Independent Registered Public Accounting Firm

We consent to the incorporation by reference in the Registration Statements on Form S-8 (No. 333-176652 and
No. 333-212128) pertaining to the equity plans of WisdomTree Investments, Inc. filed with the Securities and
Exchange Commission on September 2, 2011 and June 20, 2016 of our reports dated March 1, 2017, with respect
to the consolidated financial statements of WisdomTree Investments, Inc. and Subsidiaries and the effectiveness
of internal control over financial reporting of WisdomTree Investments, Inc. and Subsidiaries included in this
Annual Report (Form 10-K) for the year ended December 31, 2016.

Exhibit 23.1

/s/ Ernst & Young LLP

New York, New York
March 1, 2017

Certification

Exhibit 31.1

I, Jonathan L. Steinberg, certify that:

1.

I have reviewed this annual report on Form 10-K of WisdomTree Investments, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state
a material fact necessary to make the statements made, in light of the circumstances under which such
statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report,

fairly present in all material respects the financial condition, results of operations and cash flows of the
registrant as of, and for, the periods presented in this report;

4.

The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure
controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal controls
over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and
have:

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to

be designed under our supervision, to ensure that material information relating to the registrant,
including its consolidated subsidiaries, is made known to us by others within those entities, particularly
during the period in which this report is being prepared;

b) Designed such internal control over financial reporting, or caused such internal control over financial

reporting to be designed under our supervision, to provide reasonable assurance regarding the
reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles;

c)

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this
report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end
of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the registrant’s internal control over financial reporting that

occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the
case of an annual report) that has materially affected, or is reasonably likely to materially affect, the
registrant’s internal control over financial reporting; and

5.

The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal
control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board
of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over
financial reporting which are reasonably likely to adversely affect the registrant’s ability to record,
process, summarize and report financial information; and

b) Any fraud, whether or not material, that involves management or other employees who have a

significant role in the registrant’s internal control over financial reporting.

By:

/s/

Jonathan L. Steinberg

Jonathan L. Steinberg
Chief Executive Officer
(Principal Executive Officer)

Date: March 1, 2017

Certification

Exhibit 31.2

I, Amit Muni, certify that:

1.

I have reviewed this annual report on Form 10-K of WisdomTree Investments, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state
a material fact necessary to make the statements made, in light of the circumstances under which such
statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report,

fairly present in all material respects the financial condition, results of operations and cash flows of the
registrant as of, and for, the periods presented in this report;

4.

The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure
controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal controls
over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and
have:

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to

be designed under our supervision, to ensure that material information relating to the registrant,
including its consolidated subsidiaries, is made known to us by others within those entities, particularly
during the period in which this report is being prepared;

b) Designed such internal control over financial reporting, or caused such internal control over financial

reporting to be designed under our supervision, to provide reasonable assurance regarding the
reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles;

c)

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this
report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end
of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the registrant’s internal control over financial reporting that

occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the
case of an annual report) that has materially affected, or is reasonably likely to materially affect, the
registrant’s internal control over financial reporting; and

5.

The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal
control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board
of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over
financial reporting which are reasonably likely to adversely affect the registrant’s ability to record,
process, summarize and report financial information; and

b) Any fraud, whether or not material, that involves management or other employees who have a

significant role in the registrant’s internal control over financial reporting.

By:

/s/ Amit Muni

Amit Muni
Chief Financial Officer
(Principal Financial Officer)

Date: March 1, 2017

CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 32.1

In connection with the Annual Report of WisdomTree Investments, Inc. (the “Company”) on Form 10-K for

the period ended December 31, 2016 as filed with the Securities and Exchange Commission (the “SEC”) on the
date hereof (the “Report”), we, Jonathan L. Steinberg, Chief Executive Officer of the Company, and Amit Muni,
Chief Financial Officer of the Company, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to
Section 906 of the Sarbanes-Oxley Act of 2002, to our knowledge, that:

(1) The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of

1934, as amended; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and

results of operations of the Company.

This certification is being furnished and not filed, and shall not be incorporated into any documents for any

purpose, under the Securities Exchange Act of 1934, as amended. A signed original of this written statement
require by Section 906 has been provided to the Company and will be retained by the Company and furnished to
the SEC or its staff upon request.

By: /s/ Jonathan L. Steinberg

Jonathan L. Steinberg
Chief Executive Officer
(Principal Executive Officer)

By: /s/ Amit Muni

Amit Muni
Chief Financial Officer
(Principal Financial Officer)

March 1, 2017

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WisdomTree Investments, Inc.

Annual Report 2016

© 2017 WisdomTree Investments, Inc. All rights reserved.

www.wisdomtree.com