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Wisdomtree Investment

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FY2020 Annual Report · Wisdomtree Investment
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April 30, 2021

Dear Fellow Stockholders,

2020 was a challenging year on a global and historic scale. I am incredibly proud of how WisdomTree
employees came together to help one another individually and professionally. While prioritizing the safety and
wellness of our people, we remained present and accountable to the financial institutions, intermediaries and
individual investors we ultimately serve. Our business was fundamentally tested, as was our character and
culture. We excelled as an organization and emerged even stronger in all respects.

We ended the year at an all-time high of $67 billion in AUM, with greater asset class and product mix

diversification across our U.S. and European platforms than ever before. In Europe, our leading gold and
commodities franchise served to offset market volatility; we expanded into cryptocurrencies with a best-in-class
bitcoin ETP now listed across multiple jurisdictions with nearly $400 million in AUM; and we achieved
profitability in our UCITS ETF platform on the strength of our innovative thematic offerings. In the U.S., we
quickly recovered from the market selloff in March and April, supported by strong flows in our U.S. and
Emerging Market Equities strategies, and we deepened strategic relationships through broader ETF adoption and
a third-party model mandate for custom designed WisdomTree-Siegel Multi-asset Income Model Portfolios on
the largest wealth management platform in the U.S. Finally, the global success of our U.S. and European-listed
Cloud Computing strategy showcased an ability to dynamically harness our resources around an investment
theme capturing the profound, real-time shift to cloud-based, virtual operations across industries and households
worldwide. In fact, at an operational level, WisdomTree also leaned into this remote-first orientation with great
success.

As a result of these efforts, we maintained consistent annual revenues. At the same time, we reduced
expenses from the prior year, driven by our shift to remote operations and virtual, technology-driven sales and
marketing engagement. We benefited from incremental investments in technology and from a business model
centered around the operating efficiency and robust infrastructure of our global service providers with a focus on
risk mitigation from day one. The other constant was the cohesion and agility of a team that is continuing to drive
strong operating results and advance our strategic priorities in 2021.

Our organic growth has continued into 2021, supported by the strong alignment of our product and solutions
offerings with an increasing investor focus in areas like quality, income and inflation. We also remain focused on
advancing our business vision in emerging growth areas such as model portfolios, cryptocurrencies, ESG and
digital assets, which together enhance our current and future position as a force of investor-friendly innovation in
financial services.

Around this same time last year during the onset of the pandemic, I wrote in my letter to our stockholders

that WisdomTree was revealing its tremendous character and was optimistic about the future. Today, with
immense gratitude to our employees, business partners and clients, I can say our confidence was resoundingly
validated. Our foundation is fortified, our strategy is intact, and our world-class team continues to drive our
business forward.

Sincerely,

Jonathan Steinberg
Founder and Chief Executive Officer

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

Form 10-K

(Mark One)
È ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934

For fiscal year ended December 31, 2020

or

‘ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934

For the transition period from

to

.

Commission File Number 001-10932

WisdomTree Investments, Inc.

(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)

245 Park Avenue, 35th Floor
New York, New York
(Address of principal executive offices)

13-3487784
(IRS Employer
Identification No.)

10167
(Zip Code)

212-801-2080
(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class:

Trading Symbol(s)

Name of each exchange on which
registered:

Common Stock, $0.01 par value

WETF

The NASDAQ Stock Market LLC

Securities registered pursuant to Section 12(g) of the Act:

None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the

Securities Act. È Yes ‘ No

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d)

of the Act. ‘ Yes È No

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or

15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90
days. È Yes ‘ No

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File
required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding
12 months (or for such shorter period that the registrant was required to submit such files). È Yes ‘ No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a
non-accelerated filer, a smaller reporting company, or emerging growth company. See definitions of “large
accelerated filer,” “accelerated filer,” “smaller reporting company” and “emerging growth company” in Rule
12b-2 of the Exchange Act.

Large accelerated filer ‘
Non-accelerated filer ‘

È

Accelerated filer
Smaller reporting company ‘
Emerging growth company ‘

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended

transition period for complying with any new or revised financial accounting standards provided pursuant to
Section 13(a) of the Exchange Act ‘

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s

assessment of the effectiveness of its internal control over financial reporting under Section 404(b) of the
Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit
report. È

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange

Act). Yes ‘ No È

At June 30, 2020, the aggregate market value of the registrant’s Common Stock held by non-affiliates
(computed by reference to the closing sale price of such shares on the NASDAQ Global Select Market on
June 30, 2020) was $478,656,235. At February 8, 2021, there were 149,815,815 shares of the registrant’s
Common Stock outstanding.

DOCUMENTS INCORPORATED BY REFERENCE

The information required by Part III of this Report, to the extent not set forth herein, is incorporated herein

by reference from the registrant’s definitive proxy statement relating to the Annual Meeting of Stockholders to be
held in 2021, which definitive proxy statement shall be filed with the Securities and Exchange Commission
within 120 days after the end of the fiscal year to which this Report relates.

WISDOMTREE INVESTMENTS, INC.

Form 10-K

For the Fiscal Year Ended December 31, 2020

TABLE OF CONTENTS

PART I . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 1. Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 2. Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 3. Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 4. Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART II

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases

of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 6. Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations . . .

Item 7A. Quantitative and Qualitative Disclosures about Market Risk . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 8. Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure . . .

Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART III . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 10. Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 11. Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder
Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 13. Certain Relationships and Related Transactions, and Director Independence . . . . . . . . . . . . .

Item 14. Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART IV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 15. Exhibits; Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 16. Form 10-K Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Unless otherwise indicated, references to “the Company,” “we,” “us,” “our” and “WisdomTree” mean

WisdomTree Investments, Inc. and its subsidiaries.

WisdomTree® and Modern Alpha® are registered trademarks of WisdomTree Investments, Inc. in
the United States and in other countries. All other trademarks are the property of their respective owners.

i

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

This Annual Report on Form 10-K, or Report, contains forward-looking statements that are based on our
management’s beliefs and assumptions and on information currently available to our management. Although we
believe that the expectations reflected in these forward-looking statements are reasonable, these statements relate
to future events or our future financial performance, and involve known and unknown risks, uncertainties and
other factors that may cause our actual results, levels of activity, performance or achievements to be materially
different from any future results, levels of activity, performance or achievements expressed or implied by these
forward-looking statements.

In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,”

“expects,” “intends,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” “continue” or the
negative of these terms or other comparable terminology. These statements are only predictions. You should not
place undue reliance on forward-looking statements because they involve known and unknown risks,
uncertainties and other factors, which are, in some cases, beyond our control and which could materially affect
our results. Factors that may cause actual results to differ materially from current expectations include, among
other things, those listed in the section entitled “Risk Factors” and elsewhere in this Report. If one or more of
these or other risks or uncertainties occur, or if our underlying assumptions prove to be incorrect, actual events or
results may vary significantly from those implied or projected by the forward-looking statements. No forward-
looking statement is a guarantee of future performance. You should read this Report and the documents that we
reference in this Report and have filed with the Securities and Exchange Commission, or the SEC, as exhibits to
this Report, completely and with the understanding that our actual future results may be materially different from
any future results expressed or implied by these forward-looking statements.

In particular, forward-looking statements in this Report may include statements about:

•

•

•

•

•

•

•

•

•

the ultimate duration of the COVID-19 pandemic and its short-term and long-term impact on our
business and the global economy;

anticipated trends, conditions and investor sentiment in the global markets and exchange-traded
products, or ETPs;

anticipated levels of inflows into and outflows out of our ETPs;

our ability to deliver favorable rates of return to investors;

competition in our business;

our ability to develop new products and services;

our ability to maintain current vendors or find new vendors to provide services to us at favorable costs;

our ability to successfully operate and expand our business in non-U.S. markets; and

the effect of laws and regulations that apply to our business.

The forward-looking statements in this Report represent our views as of the date of this Report. We
anticipate that subsequent events and developments may cause our views to change. However, while we may
elect to update these forward-looking statements at some point in the future, we have no current intention of
doing so except to the extent required by applicable law. Therefore, these forward-looking statements do not
represent our views as of any date other than the date of this Report.

2

ITEM 1. BUSINESS

Our Company

PART I

We are the only publicly-traded asset management company that focuses exclusively on exchange-traded

products, or ETPs, and are a leading global ETP sponsor based on assets under management, or AUM, with
AUM of $67.4 billion globally as of December 31, 2020. An ETP is a pooled investment vehicle that holds a
basket of securities, financial instruments or other assets and generally seeks to track (index-based) or outperform
(actively managed) the performance of a broad or specific equity, fixed income or alternatives market segment,
commodity or currency (or an inverse or multiple thereof). ETPs are listed on an exchange with their shares
traded in the secondary market at market prices, generally at approximately the same price as the net asset value
of their underlying components. ETP is an umbrella term that includes exchange-traded funds, or ETFs,
exchange-traded notes and exchange-traded commodities.

Our family of ETPs includes products that track our own indexes, third-party indexes and market prices of

commodities. We also offer actively managed products. Most of our equity-based funds employ a fundamentally
weighted investment methodology, which weights securities based on factors such as dividends, earnings or
investment factors, whereas most other industry indexes use a capitalization weighted methodology. We
distribute our products through all major channels within the asset management industry, including banks,
brokerage firms, registered investment advisers, institutional investors, private wealth managers and online
brokers primarily through our sales force. Our sales efforts are not primarily directed towards the retail segment
but rather are directed towards financial advisers that act as intermediaries between the end-client and us or
institutional investors.

We focus on creating products for investors that offer thoughtful innovation, smart engineering and

redefined investing. We have launched many first-to-market products and pioneered alternative weighting
methods we call “Modern Alpha,” which combines the outperformance potential of active management with the
benefits of passive management to offer investors cost-effective funds that are built to perform.

We strive to deliver a better investing experience through innovative solutions. Continued investments in

technology-enabled and research-driven solutions and our Advisor Solutions program, which includes portfolio
construction, asset allocation, practice management services and digital tools for financial advisors, are meant to
differentiate us in the market, expand our distribution and further enhance our relationships with financial
advisors.

We were incorporated under the laws of the state of Delaware on September 19, 1985 as Financial Data

Systems, Inc. and ultimately renamed WisdomTree Investments, Inc. on September 6, 2005.

COVID-19 Impact on our Business

The COVID-19 pandemic introduced volatility and uncertainty in the global financial markets. However,
economic stimulus packages and loose monetary policies have proven to counterbalance the adverse effect of the
pandemic on the global economy. Accommodative policies have contributed toward financial markets
performing favorably since the pandemic’s onset.

Our AUM experienced a significant decline at the onset of the pandemic and has since recovered, increasing

5.9% from the prior year. While our AUM has increased, our revenues declined 5.5% due to a 4 basis point
decline in our average global advisory fee arising from AUM mix shift, notwithstanding the increase in our
average AUM. Our operating expenses decreased 7.6% from the prior year as we tempered our discretionary
spending due to the uncertain market conditions arising from the pandemic.

3

The pandemic has not adversely impacted our capital management strategy. During the year, we issued and
sold $175.0 million in aggregate principal amount of 4.25% Convertible Senior Notes due 2023, repaid our debt
previously outstanding and terminated our former credit facility. We also repurchased shares of our common
stock totaling $31.2 million and maintained our $0.03 per share quarterly cash dividend. Additional share
repurchases will depend upon our future operating results, available cash on hand and strategic priorities.

The Coronavirus Aid, Relief, and Economic Security Act of 2020, or the CARES Act, was enacted in March

2020 in response to the COVID-19 pandemic, which provided financial assistance under various programs to
help companies cope with economic hardships. Additionally, on December 27, 2020, the Economic Aid to Hard-
Hit Small Business, Nonprofits, and Venues Act, or Economic Aid Act, was enacted, providing additional
financial stimulus. We did not apply for any financial assistance afforded by the CARES Act or the Economic
Aid Act.

Assets Under Management

WisdomTree ETPs

We offer ETPs covering equity, commodity, fixed income, leveraged-and-inverse, currency and alternative

strategies. The chart below sets forth the asset mix of our ETPs for the last three years:

WisdomTree Global AUM
($ in billions)

$63.6

31%

28%

11%

10%

10%
6%

2019

4%

$67.4

39%

27%

9%
5%

13%

5%

2020

$54.1

29%

24%

12%

14%

10%

7%

2018

4%

Commodity & Currency

U.S. Equity

International Developed Market
Equity (ex DXJ/HEDJ)

DXJ/HEDJ

Emerging Market Equity

Fixed Income

Other

2%

The diversified nature of our global asset mix dampened volatility during 2020 and positions us for further

growth in 2021.

Our Operating and Financial Results

We operate as an ETP sponsor and asset manager providing investment advisory services globally through

our subsidiaries in the United States and Europe.

Sale of our Former Canadian ETF Business

In February 2020, we completed the sale of all of the outstanding shares of our wholly-owned Canadian

subsidiary, WisdomTree Asset Management Canada, Inc., or the Canadian ETF business, to CI Financial Corp.
We received CDN $3.7 million (USD $2.8 million) in cash at closing and will receive additional cash
consideration of CDN $2.0 million to $8.0 million, depending on the achievement of certain AUM growth targets
over the next three years.

4

Our Canadian ETF business reported operating losses during the years ended December 31, 2018, 2019 and

2020 of $3.9 million, $2.8 million and $0.4 million, respectively.

Acquisition of ETFS

In April 2018, we acquired the European exchange-traded commodity, currency and leveraged-and-inverse
business of ETFS Capital Limited, or ETFS Capital. Throughout this Report, we refer to the acquired business as
ETFS and the acquisition as the ETFS Acquisition.

U.S. Listed ETFs

Our U.S. listed ETFs’ AUM decreased from $40.6 billion at December 31, 2019 to $38.5 billion at

December 31, 2020, primarily due to net outflows and market depreciation.

U.S. Listed ETFs
AUM
($ in billions)

40.6

38.5

35.5

U.S. Listed ETFs 
Net Outflows
($ in billions)

(0.7)

(1.3)

2018

2019

2020

(5.2)

2018

2019

2020

2020 WisdomTree U.S. Listed ETFs Net Inflows/(Outflows)

($ in millions)

1,707

403

59

(85)

(125)

(339)

EM Equity

U.S. Equity

Commodity &
Currency

Closed
ETPs

Alternatives

Fixed
Income

(2,873)

Int’l Equity

5

International Listed ETPs

Our international listed ETPs’ AUM increased from $23.0 billion at December 31, 2019 to $28.9 billion at

December 31, 2020, due to market appreciation (primarily in our gold products) and net inflows.

International ETPs
AUM
($ in billions)

28.9

23.0

18.6

International ETPs
Net Inflows
($ in billions)

1.3

1.2 

0.7 

2018

2019

2020

2018

2019

2020

2020 WisdomTree International ETPs Net Inflows/(Outflows)
($ in millions)

528

363

197

80

53

33

Commodity
& Currency

U.S. Equity

Leveraged &
Inverse

Closed ETPs

Fixed Income

Int’l Equity

EM Equity

(7)

Consolidated Operating Results

The following table sets forth our revenues and net (loss)/income for the last three years.

Revenues and Net (Loss)/Income
($ in millions)

274.1

268.4

253.7

36.6

2018

(10.4)

2019

(35.7)

2020

Revenues

Net (Loss)/Income

• Revenues – We recorded operating revenues of $253.7 million during the year ended December 31,

2020, down 5.5% from the year ended December 31, 2019 due to a 4 basis point decline in our average
global advisory fee arising from AUM mix shift, notwithstanding the increase in our average AUM.

6

• Expenses – Total operating expenses decreased 7.6% from the year ended December 31, 2019 to
$198.6 million due to lower incentive compensation accruals as well as $3.5 million of severance
expense included in the prior year, lower sales and business development costs, third party distribution
costs, marketing expenses and other expenses, and lower fund management and administration costs
primarily due to the sale of our Canadian ETF business. These declines were partly offset by higher
contractual gold payments due to higher average gold prices.

• Other Income/(Expenses) – Other income/(expenses) includes interest income and interest expense,
(losses)/gains on revaluation of deferred consideration – gold payments, impairments, loss on
extinguishment of debt and other gains and losses. For the years ended December 31, 2018, 2019 and
2020, the gain/(loss) on revaluation of deferred consideration – gold payments was $12.2 million,
($11.3) million and ($56.8) million, respectively.

• Net (loss)/income – We reported a net loss of ($10.4) million and ($35.7) million during the years

ended December 31, 2019 and 2020, respectively. The change in net loss was impacted by the change
in revenue and expenses described above, impairment charges recorded in each year and an increase in
the loss on revaluation of deferred consideration – gold payments of $45.5 million.

See “Non-GAAP Financial Measures” included in Item 7 “Management’s Discussion and Analysis of

Financial Condition and Results of Operations” for additional information.

Seasonality

We believe seasonal fluctuations in the asset management industry are common, however such trends are

generally masked by global market events and market volatility in general. Therefore, period to period
comparisons of our or the industry’s flows and operating results may not be meaningful or indicative of results in
future periods.

Our Industry

We believe ETPs have been one of the most innovative investment products to emerge in the last two decades

in the asset management industry. As of December 31, 2020, aggregate AUM of ETPs globally was $7.8 trillion.

The chart below reflects the AUM of the global ETP industry since 2000:

Global ETP Industry AUM
($ in trillions)

7.8

6.2

4.8 4.8

3.5

2.8 3.0

0.1

0.1

0.1

0.2

0.3 0.4 0.6

0.9 0.8

2.4

1.9

1.5 1.5

1.2

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

Source: Morningstar

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As of December 31, 2020, we were the fourteenth largest ETP sponsor globally based on AUM.

GLOBAL RANKING

Rank

ETP Sponsor

1

2

3

4

5

6

7

8

9

10

11

12

13

14

iShares

Vanguard

State Street

Invesco

Nomura Group

Charles Schwab

Xtrackers

First Trust

Nikko

Daiwa

Lyxor

UBS

Amundi

WisdomTree

AUM
(in billions)

$2,703

$1,621

$919

$349

$237

$199

$161

$112

$109

$105

$95

$83

$78

$67

Source: Morningstar

ETFs have become more popular among a broad range of investors as they come to understand the benefits

of ETFs and use them for a variety of purposes and strategies, including low cost index investing and asset
allocation, access to specific asset classes, protective hedging, income generation, arbitrage opportunities and
diversification.

While ETFs are similar to mutual funds in many respects, they also have some important differences:

• Transparency. ETFs disclose the composition of their underlying portfolios on a daily basis, unlike

mutual funds, which typically disclose their holdings every 90 days.

•

Intraday trading, hedging strategies and complex orders. Like stocks, ETFs and other exchange-
traded products can be bought and sold on exchanges throughout the trading day at market prices. ETFs
update the indicative values of their underlying portfolios every 15 seconds. As publicly-traded
securities, ETF shares can be purchased on margin and sold short, enabling the use of hedging
strategies, and traded using limit orders, allowing investors to specify the price points at which they are
willing to trade.

• Tax efficiency. In the U.S., whenever a mutual fund or ETF realizes a capital gain that is not balanced
by a realized loss, it must distribute the capital gain to its shareholders. These gains are taxable to all
shareholders, even those who reinvest the gain distributions in additional shares of the fund. However,
most ETFs typically redeem their shares through “in-kind” redemptions in which low-cost securities
are transferred out of the ETF in exchange for fund shares in a non-taxable transaction. By using this
process, ETFs can avoid the transaction fees and tax impact incurred by mutual funds that sell
securities to generate cash to pay out redemptions.

• Uniform pricing. From a cost perspective, ETFs are one of the most equitable investment products on the

market. Investors in a U.S. listed ETF pay identical advisory fees regardless of the investors’ size, structure
or sophistication. Unlike mutual funds, U.S. listed ETFs generally do not have different share classes or
different expense structures for retail and institutional clients and ETFs typically are not sold with sales
loads or 12b-1 fees. In many cases, ETFs offer lower expense ratios than comparable mutual funds.

8

ETFs are used in various ways by a range of investors, from conservative to speculative uses including:

• Low cost index investing. ETFs provide exposure to a variety of broad-based indexes across equities,
fixed income, commodities and other asset classes and strategies, and can be used as both long-term
portfolio holdings or short-term trading tools. ETFs offer an efficient and less costly method by which
to gain exposure to indexes as compared to individual stock ownership.

•

Improved access to specific asset classes. Investors often use ETFs to gain access to specific market
sectors or regions around the world or a particular asset, such as physical gold, by investing in an ETF
that holds a portfolio of securities in that region or segment rather than gaining exposure by purchasing
individual securities or physical commodities.

• Asset allocation. Investors seeking to invest in various asset classes to develop an asset allocation

model in a cost-effective manner can do so easily with ETFs, which offer broad exposure to various
asset classes in a single security.

• Protective hedging. Investors seeking to protect their portfolios may use ETFs as a hedge against

unexpected declines in prices of securities arising from market movements and changes in currency
and interest rates.

•

•

Income generation. Investors seeking to obtain income from their portfolios may buy fixed income
ETFs that typically distribute monthly income or dividend-paying ETFs that encompass a basket of
dividend-paying stocks rather than buying individual stocks.

Speculative investing. Investors with a specific directional opinion about a market sector may choose
to buy or sell (long or short) an ETF covering or leveraging that market sector.

• Arbitrage. Sophisticated investors may use ETFs to exploit perceived value differences between the

ETF and the value of the ETF’s underlying portfolio of securities.

• Diversification. By definition, ETFs represent a basket of securities and each fund may contain

hundreds or even thousands of different individual securities. The “instant diversification” of ETFs
provides investors with broad exposure to an asset class, market sector or geography.

The ETF sector of the asset management industry continues to demonstrate that it is favored among
investors. According to the Morningstar Direct, from January 1, 2018 through December 31, 2020, equity ETFs
have generated positive inflows of approximately $986 billion, while long-term equity mutual funds have
experienced outflows of approximately $254 billion. In addition, ETF fixed income flows are benefiting from a
broader range of investors gravitating toward fixed income products in the ETF structure. We believe this trend is
due to the inherent benefits of ETFs – transparency, liquidity and tax efficiency.

We believe our growth, and the growth of the industry in which we operate, will continue to be driven by

the following factors:

• Education and greater investor awareness. Over the last several years, ETPs have been taking a

greater share of inflows and AUM from mutual funds. We believe investors have become more aware
of some of the deficiencies of mutual funds and other financial products and are increasing their focus
on important characteristics of their traditional investments—namely transparency, tradability,
liquidity, tax efficiency and fees. Their attention and education focused on these important investment
characteristics may be one of the drivers of the shift in inflows from traditional mutual funds to ETPs.
We believe these products will continue to take market share from traditional mutual funds and other
financial products or structures such as hedge funds, separate accounts and individual stocks as
investors continue to become more aware and educated about ETPs and their benefits.

• Move to fee-based models. Financial advisors are shifting their business model from one that is

“transaction-based,” that is, based on commissions for trades or receiving sales loads, to a “fee-based”
approach, where an overall fee is charged based on the value of AUM. This fee-based approach lends

9

itself to the advisor selecting lower-fee financial products, and in our opinion, better aligns advisers
with the interests of their clients. Since ETFs generally charge lower fees than mutual funds, we
believe this model shift will benefit the ETF industry.

•

Innovative product offerings. ETPs are now available for virtually every asset class including equities,
fixed income, commodities, alternative strategies, leveraged-and-inverse and currencies. However, we
believe that there remain substantial areas for sponsors to continue to innovate, including liquid
alternative, thematic and ESG strategies. We also believe the further expansion of ETPs will fuel
additional growth and investments from investors who typically access these products through hedge
funds, separate accounts, stock investments or the futures and commodity markets.

• Changing demographics. As the “baby boomer” generation continues to mature and retire, we expect
that there will be a greater demand for a broad range of investment solutions, with an emphasis on
income generation and principal protection, and that more of these investors will seek advice from
professional financial advisors. We believe these financial advisors will migrate more of their clients’
portfolios to ETFs due to their lower fees, better fit within fee-based models, and their ability to
provide access to more diverse market sectors, improve multi-asset class allocation, and be used for
different investment strategies, including income generation. Overall, we believe ETFs are well-suited
to meet the needs of this large and important group of investors. In addition, since many younger
investors and financial advisors have demonstrated a preference for the ETF structure over traditional
product structures, we believe that wealth transfers from one generation to another will also have a
positive effect on ETF industry growth.

•

International markets. We believe the growth of ETPs is a global phenomenon. While the U.S.
currently represents the vast majority of global ETP assets, many of the same growth drivers in the
U.S. market are also taking hold in global markets.

Our Competitive Strengths

• Well-positioned in large and growing markets. We believe that ETPs are well positioned to grow
significantly faster than the asset management industry as a whole, making our focus on ETPs an
advantage over traditional asset management firms. Being a first mover, or one of the first providers of
products in a particular asset class, can be a significant advantage. We believe that our early leadership
in a number of asset classes positions us well to maintain a leadership position.

•

Strong performance. We create our own indexes, most of which weight companies in our equity ETFs
by a measure of fundamental value and are rebalanced annually. By contrast, traditional indexes are
market capitalization weighted and tend to track the momentum of the market. We also offer actively
managed ETFs, as well as ETFs based on third-party indexes. In evaluating the performance of our
U.S. listed equity, fixed income and alternative ETFs against actively managed and index based mutual
funds and ETFs, 89.0% of the $38.3 billion invested in our U.S. listed ETFs covered by Morningstar
and 70.3% (45 of 64) of our U.S. listed ETFs covered by Morningstar as of December 31, 2020
outperformed their comparable Morningstar average since inception. In addition, 23 of our U.S. listed
ETFs and UCITS products are rated 4- or 5-star by Morningstar.

• Differentiated product set, powered by innovation and performance. Our products span a variety of

traditional and high growth asset classes, including equities, commodities, fixed income,
leveraged-and-inverse, currencies and alternatives, and include both passive and actively managed
funds. Our innovations include launching the following industry firsts:

•

•

•

the first gold and oil ETPs via our acquisition of ETFS;

the first emerging markets small-cap equity ETF;

the first actively managed currency ETF;

10

•

•

•

•

•

•

•

the first ETF to provide investors with access to the Additional Tier 1 Contingent Convertible, or
CoCo, bond market;

one of the first international local currency denominated fixed income ETFs;

the first managed futures strategy ETF;

the first currency hedged international equity ETFs in the U.S.;

the first 90/60 balanced ETF;

the first multifactor ETFs incorporating dynamic currency hedging as a factor; and

the first smart beta corporate bond suite.

Our product development strategy utilizes our Modern Alpha approach, which combines the
outperformance potential of active management with the benefits of passive management to offer
investors cost-effective funds that are built to perform. Self-indexing is a significant component of this
approach. Many of our products are based on proprietary WisdomTree indexes which we believe gives
us several advantages. First, it minimizes our third-party index licensing fees, which increases our
profitability. Second, because we develop our own intellectual property, we are intimately familiar with
our strategies and able to effectively communicate their value proposition in the market with research
content and support. Third, it can enhance our speed to market and first mover advantage. Fourth,
because these indexes are proprietary to WisdomTree, we may face similar competition, but we never
face exact competition. Our expertise in product development combined with our self-indexing
capabilities provides a strategic advantage, enabling us to launch innovative products.

• Extensive marketing, research and sales efforts. We have invested significant resources to establish
the WisdomTree brand through online and television targeted advertising, social media, as well as
through our public relations efforts. Close to half of our employees are dedicated to marketing,
research and sales. Our sales professionals are the primary points of contact for financial advisors,
independent advisory firms and institutional investors who invest in our ETPs. Their efforts are
enhanced through value-added services provided by our research and marketing efforts. We have
strong relationships with financial advisors and institutional investors and we believe that by
strategically aligning these adviser relationships and marketing campaigns with targeted research and
sales initiatives and products that align with market sentiment, we differentiate ourselves from our
competitors.

• Efficient business model with lower risk profile. We have invested heavily in digital tools and data to
market and sell our products and in the internal development of our core competencies with respect to
product development, marketing, research and sales of our products. We outsource to third parties
those services that are not our core competencies or may be resource or risk intensive, such as the
portfolio management responsibilities and fund accounting operations of our products. In addition, our
licensing costs are moderated since we create our own indexes for most of our ETFs.

•

Strong, seasoned and creative management team. We have built a strong and dedicated senior
leadership team. Most of our leadership team has significant ETP or financial services industry
experience in fund operations, regulatory and compliance oversight, product development and
management or marketing and communications. We believe our team, by developing an ETP sponsor
from the ground up despite significant competitive, regulatory and operational barriers, has
demonstrated an ability to innovate as well as recognize and respond to market opportunities and
effectively execute our strategy.

11

Our Growth Strategies

We believe our continued execution will enable us to increase trading volumes and build longer

performance track records, which should allow us to attract additional investors and, in turn, further grow our
AUM. We will seek to increase our market share and build additional scale by continuing to implement the
following growth strategies:

• Launch innovative new products that diversify our product offerings and revenues. We have

launched many first-to-market ETFs in the U.S. and pioneered alternative weighting and performance
methods we call “Modern Alpha,” which combines the outperformance potential of active management
with the benefits of passive management to offer investors cost-effective funds that are built to
perform. Our growth plan includes the following:

•

•

•

target 20 new global product launches with a focus on core, tactical, thematic and ESG exposures
in 2021 to complement our crypto ETP offering in Europe, our cloud, artificial intelligence,
battery and recent global cybersecurity launch as well as our leading ESG offering;

to be a leader in the ESG space. We currently rank third in the U.S. in this category by ESG assets
under management, and our multifactor and ex-state-owned suites, together comprising six funds
and $5 billion in AUM in total, each represent differentiated performance-oriented investment
strategies. Recently, we further enhanced our ex-state-owned suite by adding environmental and
social screens ensuring they will appear in more third-party ESG classifications and be more
visible to ESG oriented investors. In Europe, the same broad ESG screen has been applied to our
core UCITS equity funds to meet increasing local demand for such considerations and traditional
exposures;

to establish ourselves as a leader in digital assets. This includes leveraging our European
experience to offer exchange-traded bitcoin exposures beyond Europe. We are also seeking to
have a regulated gold token in the market as we are committed to competing for the future of gold,
which we believe is both digital and global. We also plan to pursue “tokenized” or digital versions
of certain WisdomTree strategies on the blockchain covering other core building block asset
classes, including treasuries.

• Foster deeper relationships through technology-enabled and research-driven solutions. We believe
that the asset management industry is undergoing rapid change and technology is altering the way
financial advisors conduct business. Our award-winning Advisor Solutions platform is focused on
providing technology-enabled and research-driven solutions to help financial advisors address
technology challenges and grow and scale their businesses.

The Advisor Solutions program includes:

•

•

access to over 30 model portfolios, which are currently available on a number of platforms,
including TD Ameritrade, Merrill Lynch, Envestnet, 55ip and others. Our model portfolios are a
natural extension of our research capabilities and provide advisors access to an open-architecture
approach, a tenured team and a firm dedicated to innovation and value creation. As part of this
initiative, we launched two of our model portfolios in collaboration with Professor Jeremy Siegel;

portfolio construction services such as our award-winning Digital Portfolio Developer, an
enhanced portfolio construction tool that assists financial advisors in analyzing an existing
investment portfolio by examining the data and providing alternative portfolio approaches to
consider in seeking to improve outcomes based on different measures;

• wealth investment research and ETF education, such as a recent first of its kind study we

conducted on the practice management and adoption of third-party model portfolios, the results of
which revealed investors view model portfolios as a more sophisticated approach to asset
allocation, yet adoption remains low; and

12

•

practice management resources, including access to thought leaders in retirement planning,
leadership and behavioral finance.

• Deepen relationships with distribution platforms. We maintain relationships with certain distribution
platforms that allow commission free trading of our ETFs. These relationships are beneficial to us as it
allows us greater access and marketing privileges with the platforms’ advisors. As financial advisors
continue to migrate away from mutual funds, we use our expertise in ETFs to build new relationships
and educate advisors on the benefits of ETFs. Some of these relationships that exist today include:

•

LPL Financial. We are an inaugural partner on LPL Financial’s ETF network where advisors can
trade many of our ETFs commission free.

• BNY Mellon/Pershing. Many of our U.S. listed ETFs are available on BNY Mellon’s Pershing

Fundvest® ETF no-transaction-fee platform.

•

Swissquote. Certain of our UCITS ETFs are available on the online platform of Swissquote,
Switzerland’s largest execution-only broker.

• Ally Invest. Our full range of U.S. listed ETFs are available commission-free on Ally Invest’s

online trading platform.

• Cetera. Our U.S. listed ETFs and our Advisor Solutions program are available on the

no-transaction fee product platform of Cetera Financial Group, the second largest independent
financial advisor network in the nation. This allows for Cetera’s network of independent broker-
dealers to access our diverse line-up of ETF products with no transaction fees.

• Leverage data intelligence to serve and expand investor base and improve sales and marketing

effectiveness. We utilize a cognitive customer-focused lead prioritization system which has enhanced
our distribution efforts. The system evaluates data across structured and unstructured sources such as
historical investment data, market data and investor activity history, extracting behavioral insights, and
is designed to enable our sales and marketing teams to optimize outreach to our current and potential
investor base.

•

Selectively pursue acquisitions or other strategic transactions. We may pursue acquisitions or other
strategic transactions that will enable us to strengthen our current business, expand and diversify our
product offerings, complement our Advisor Solutions program, increase our AUM or enter into new
markets. We believe pursuing acquisitions or other strategic transactions is a cost-effective means of
growing our business and AUM.

Human Capital Resources

We compete in the highly competitive asset management industry. Attracting, retaining and motivating
highly skilled, and sometimes highly specialized, employees in operations, product development, research, sales
and marketing and other positions is crucial to our ability to compete effectively. Our ability to recruit and retain
such employees depends on a number of factors, including our corporate culture and work environment,
informed by our values and behaviors, talent development and career opportunities and compensation and
benefits. We strive to differentiate ourselves in the asset management industry through our sense of community
and purpose integrated into our culture, while encouraging a culture where every employee has a voice.

Employee Profile

At December 31, 2020, we had 217 full-time employees globally, consisting of 140 in the U.S. and 77 in the
U.K. and other European countries. None of our employees are covered by a collective bargaining agreement and
we consider our relations with employees to be good.

13

Diversity, Equity and Inclusion

We recognize that a diverse set of perspectives is critical to innovation and have built a diverse and
inclusive workforce that includes all genders, races, and ages, as well as those in the disabled community. We
actively seek candidates from different backgrounds and outside traditional fields and reinforce our commitment
to diversity through organizational policies, such as mandating fairness and equality for all employees and
creating performance appraisal systems that are non-discriminatory.

In 2019, we launched the Women’s Initiative Network, or WIN, an employee-led network designed to

provide opportunities and support from all genders for women at WisdomTree; career development and
professional training opportunities; and female empowerment and leadership within the organization. Since
inception, WIN has held several successful global events including a panel discussion on women in the
workforce featuring notable guest speakers; an interactive seminar on negotiation skills; workshops and coaching
sessions to enhance confidence to speak up; and various roundtable forums, informal coffee catch-ups and virtual
happy hours to promote connectivity while working remotely.

We pride ourselves on the ethnic diversity of our employee base globally and seek to continuously
strengthen our commitment to diversity, equity and inclusion, or DEI. In 2020 we partnered with a third-party
consulting firm to assist us in developing a DEI strategic plan. The objectives of this plan include driving clarity
and accountability around our commitment to fostering an inclusive culture where employees feel empowered to
do their best work; building trust across differences to ensure employees feel a sense of community and
belonging; providing clear paths for growth and development opportunities; and encouraging diverse voices and
perspectives. In addition, we are in the process of establishing a global DEI council of senior leaders and
employees to provide oversight and guidance as we implement programs contemplated by our strategic plan to
increase diversity and promote inclusion.

Employee Wellness, Health and Safety

The wellbeing of our employees is a primary focus. In response to the COVID-19 pandemic, we established

a committee that led a coordinated strategy and acted quickly, implementing significant changes across the
organization to protect our people. Our entire global workforce transitioned seamlessly and has been working
remotely and successfully throughout the COVID-19 pandemic. We provided frequent communications to keep
our employees informed about health, safety and remote working logistics and introduced expanded health,
wellness and other benefits. For example, we support employees with their information technology needs,
provide a monthly stipend to cover remote work-related business expenses and provide guidance for managers to
ensure that employees remain connected and maintain physical, mental and emotional wellbeing. We also offer
numerous wellness programs including meditation and yoga classes, health webinars, a weekly wellness
newsletter and access to mental health professionals and other resources. We also transitioned to flexible paid
time-off and sick leave policies to provide employees additional flexibility.

As the virtual work environment has led to efficiencies, increased transparency and further collaboration

throughout our business, we have adopted a “remote first” philosophy with plans to significantly reduce our
office footprints in New York and London. This means that when we are able to safely meet in person, time in
the office will no longer be prescribed, and individuals and teams will be empowered to determine how they
work best, based on their role, while remaining accountable for achieving individual and team outcomes. This
decision was made after soliciting feedback from our employees, a significant number of which were highly
supportive of these plans.

Compliance, Training and Development

We comply with all applicable government laws, rules and regulations and it is the responsibility of each
employee to adhere to the standards and restrictions imposed by those laws, rules and regulations. Our employees
are required to attend firmwide annual compliance training and to complete compliance certifications annually
and in some instances, quarterly.

14

As we believe that our employees are our greatest asset, we recognize the importance of investing in their
continued development. We provide a variety of opportunities for our employees to build new skills and further
their career development. These include job-specific training courses, virtual executive lunches and webinars
hosted by various departments to gain a holistic view of the company. We also support employees continuing
education, including through our educational reimbursement program. In addition, we invest in our current and
future leaders through leadership development courses and coaching. We also hold monthly town halls to inform
our employees of business developments and job openings for those seeking career development opportunities.

Employee Engagement

We believe engaging our employees is key to fostering new ideas and driving commitment and productivity.
We communicate frequently and transparently with our employees through a variety of communication methods,
including monthly town halls, firmwide weekly emails championing the team’s work and global virtual lunches
with firm leaders. We also seek feedback from our employees through annual engagement surveys and follow-up
pulse surveys on various topics.

We also believe it is important to celebrate employee and company accomplishments. In November 2020,

we launched our first annual “Team Alpha” Awards to celebrate significant events and successes and to
recognize employees who led those successes while exhibiting extraordinary teamwork and demonstrating strong
character. Over 90 nominations were submitted and narrowed down by a selection committee. The winners
received a modest incentive compensation award, the opportunity to donate to a charity of their choice and to
recognize other employees who assisted them.

The success of our employee engagement efforts is demonstrated by our employee retention rate of 92% in
2020. We also achieved overall positive results from our 2020 global employee engagement survey, with a 100%
participation rate. Additionally, in the U.S., we were named a 2020 Best Places to Work in Money Management
by Pension & Investments, earning the recognition in the category for managers with 100-499 employees, as well
as a 2020 Great Place to Work certification in the U.K.

Compensation and Benefits

We are committed to rewarding and supporting our employees in order to continue to attract, retain top
talent. Our incentive compensation program has been designed to reward our employees for their individual
performance as well as the Company’s performance and includes various quantitative metrics and qualitative
results that incentivize growth. We believe a key factor in our success has been and continues to be fostering an
entrepreneurial culture where our employees act and think like our owners. As such, we believe that equity
awards are an important part of our employees’ overall compensation package and that incentivizing our
employees with equity aligns the interests of our employees with our stockholders. We also offer a wide array of
benefits including generous healthcare coverage, paid vacation, parental, sabbatical and sick leave, life insurance,
short- and long-term disability benefits and a 401(k) plan with a matching contribution of up to 50% of eligible
employee contributions.

Our Product Categories

Commodity & Currency

We have an industry leading position in European listed gold and commodity products and also offer
products with exposure to other precious metals and commodities such as silver and platinum, oil and energy,
agriculture and broad basket commodities. This category also includes our cryptocurrency product, the
WisdomTree Bitcoin ETP. Our currency products provide investors with exposure to developed and emerging
markets currencies, as well as exposures to foreign currencies relative to the U.S. dollar. Total AUM of our
Commodity & Currency products was $26.0 billion at December 31, 2020.

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U.S. Equity

We offer equity products that provide access to the securities of large, mid and small-cap companies located

in the U.S., as well as particular market sectors and styles. Our U.S. Equity products track our own indexes, the
majority of which are fundamentally weighted as opposed to market capitalization weighted indexes, which
assign more weight to stocks with the highest market capitalizations. These fundamentally weighted indexes
focus on securities of companies that pay regular cash dividends or on securities of companies that have
generated positive cumulative earnings over a certain period. We believe weighting equity markets by dividends
and income, rather than by market capitalization, can provide investors with better risk-adjusted returns over
longer term periods in core equity exposures. Total AUM of our U.S. Equity products was $18.4 billion at
December 31, 2020.

International Developed Market Equity

Our International Developed Market Equity products offer a variety of strategies including currency hedged

and dynamic currency hedged products, exposures to large, mid and small-cap companies in these markets and
multifactor strategies. Included within this family are DXJ and HEDJ. Total AUM of our International
Developed Market Equity products was $9.4 billion at December 31, 2020.

Emerging Market Equity

Our Emerging Market Equity products provide access to exposure of large, mid and small-cap companies
located in Taiwan, China, India, Russia, South Africa, South Korea and other emerging markets regions. These
products also track our own indexes, which are fundamentally weighted focusing on securities of companies that
pay regular cash dividends or that have generated positive cumulative earnings over a certain period. Total AUM
of our Emerging Market Equity products was $8.5 billion at December 31, 2020.

Fixed Income

Our Fixed Income products seek to enhance income potential within the fixed income universe. We offer a
suite of rising rate bond products based on leading fixed income benchmarks we license from third parties. We
also launched the industry’s first smart beta corporate bond suite. Other product offerings include those that seek
to track a yield-enhanced index of U.S. investment grade bonds and international fixed income products which
are denominated in either local or U.S. currencies. Total AUM of our Fixed Income products was $3.3 billion at
December 31, 2020.

Leveraged & Inverse

We offer leveraged products which seek to achieve a return that is a multiple of the performance of the

underlying index and inverse products that seek to deliver the opposite of the performance in the index or
benchmark they track. Strategies span across equity, commodity, government bond and currency exposures.
Total AUM of our Leveraged & Inverse products was $1.5 billion at December 31, 2020.

Alternatives

Our Alternative products include the industry’s first managed futures strategy ETF and a global real return

ETF. We also offer a dynamic long/short U.S. equity ETF, a dynamic bearish U.S. equity ETF and a
collateralized put write strategy ETF on the S&P 500 index. We also intend to explore additional alternative
strategy products in the future. Total AUM of our Alternative products was $0.2 billion at December 31, 2020.

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Our Sales, Marketing and Research Efforts

We distribute our products through all major channels within the asset management industry, including
banks, brokerage firms, registered investment advisers, institutional investors, private wealth managers and
online brokers. Our primary sales efforts are not directed towards the retail segment but rather are directed
towards the financial or investment adviser who acts as the intermediary between the end-client and us. We do
not pay commissions, nor do we offer 12b-1 fees to financial advisors to use or recommend the use of our
products.

We have developed an extensive network and relationships with financial advisors and we believe our

products and related research are well structured to meet their needs and those of their clients. We have taken
steps to enhance and form new relationships through our Advisor Solutions program which focuses on providing
technology-enabled and research-driven solutions to help financial advisors grow and scale their businesses. In
addition, senior advisors of ours participate as keynote speakers in various industry and WisdomTree hosted
conferences and events. Our sales professionals act in a consultative role to provide financial advisors with
value-added services. We seek to consistently grow our network of financial advisors and we opportunistically
seek to introduce new products and services that best deliver our investment strategies to investors through these
distribution channels. We have our own team of approximately 60 sales professionals globally as of
December 31, 2020. We have restructured our U.S. sales force to enhance our interactions with financial advisors
to further penetrate existing sales channels, and to better service new emerging distribution channels.

In addition, we have agreements with third parties to serve as the external marketing agents for our products

in Latin America and Israel, as well as with select brokerage firms and independent broker-dealers to allow
certain of our products to trade commission free on their platforms in exchange for a percentage of our advisory
fee revenues from certain AUM. We believe these arrangements expand our distribution capabilities in a cost-
effective manner and we may continue to enter into such arrangements in the future.

Our marketing efforts are focused on three objectives: Increase our global brand awareness, leverage a
robust-data driven digital sales experience to generate new clients and drive inflows to our products and model
portfolios and retain existing clients, with a focus on cross-selling additional WisdomTree ETPs. We pursue
these objectives through an omni-channel marketing strategy targeting financial advisors. We utilize the
following strategies:

• Targeted advertising. We create highly targeted multi-media advertising campaigns limited to

established core financial media. For example, our television advertising runs exclusively on the cable
networks CNBC and Fox Business. Also, our online advertising runs on investing or ETF-specific web
sites, such as www.seekingalpha.com and www.etfdatabase.com using targeted dynamic and
personalized ad messaging. We recently introduced Connected TV (CTV) advertising that leverages
the same targeted segments of users who use CTV devices.

• Media relations. We have a full-time global corporate communications and public relations team who
has established relationships with major financial media outlets. We utilize these relationships to help
increase global awareness of the WisdomTree ETPs and the ETP industry in general in the United
States and Europe. Several members of our management team and multiple members of our research
team are frequent market commentators and conference panelists.

• Database Messaging Strategy. We have a database of financial advisors to which we regularly market
through a series of messages across channels (email, display, site) that are triggered based on user
interest and predictive analytics, on-demand research presentations, ETP-specific or educational events
and presentations and market commentary from our senior investment strategy adviser, Professor
Jeremy Siegel. Additionally, we communicate to our retail database about new product launches and
provide ETF education.

•

Social media. We have implemented a social media strategy that allows us to connect directly with
financial advisors and investors by offering timely access to our research material and more general

17

market commentary. Our social media strategy allows us to continually enhance our brand reputation
of expertise and thought leadership in the ETP industry. For example, we have an established presence
on LinkedIn, Twitter and YouTube, and our blog content is syndicated across multiple business-
oriented websites.

•

Sales support. We create comprehensive materials to support our sales process including whitepapers,
research reports, webinars, blogs, podcasts, videos and performance data for our products.

We will continue to evolve our marketing and communication efforts in response to changes in the ETP

industry, market conditions and marketing trends.

Our research team has four core functions: product development and oversight, investment research, model
portfolio management and sales support. In its index and active equity product development and oversight role,
the research group is responsible for creating the investment methodologies and overseeing the maintenance of
indexes and active strategies. The team also provides a variety of investment research around these indexes and
markets and manages a series of model portfolios that incorporate WisdomTree and third party products for
various investment platforms. Our research is typically academic-type research to support our products, including
white papers on the strategies underlying our indexes and ETPs, investment insights on current market trends,
and types of investment strategies that drive long-term performance. We distribute our research through our sales
professionals, online through our website and blog, targeted emails to financial advisors, or through financial
media or social media outlets. Finally, the research team supports our sales professionals in meetings as market
experts and through custom analysis on client portfolio holdings. In addition, we consult with our senior advisers,
including Professor Jeremy Siegel, on product development ideas, model collaboration, and market
commentaries.

Product Development

We are focused on driving continued growth through innovative product development including through our
Modern Alpha approach which combines the outperformance potential of active management with the benefits of
passive management to offer investors cost-effective products that are built to perform. Due to our proprietary
index development capabilities and a strategic focus on product development, we have demonstrated an ability to
launch innovative and differentiated ETPs. When developing new funds, we seek to introduce products that can
be first to market, offer improvement in structure or strategy relative to an incumbent product or offer some other
key distinction relative to an incumbent product. In short, we want to add choice in the market and seek to
introduce thoughtful investment solutions. Lastly, when launching new products, we seek to expand and diversify
our overall product line.

Competition

The asset management industry is highly competitive and we face substantial competition in virtually all
aspects of our business. Factors affecting our business include fees for our products, investment performance,
brand recognition, business reputation, quality of service and the continuity of our financial advisor and platform
relationships. We compete directly with other ETP sponsors and mutual fund companies and indirectly against
other investment management firms, insurance companies, banks, brokerage firms and other financial
institutions. Many of the firms we compete with are subsidiaries of large diversified financial companies and
many others are much larger in terms of AUM, years in operations and revenues and, accordingly, have much
larger sales organizations and budgets. In addition, these larger competitors may attract business through means
that are not available to us, including retail bank offices, investment banking, insurance agencies and broker-
dealers.

The ETP industry is becoming significantly more competitive. Existing players have broadened their suite

of products offering strategies that are, in some cases, similar to ours and large traditional asset managers are also
launching ETPs, some with similar strategies as well.

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Price competition exists in not only commoditized product categories such as traditional, market capitalization

weighted index exposures and commodities, but also in non-market capitalization weighted or factor-based
exposures and commodities. Fee reductions by certain of our competitors has been a trend over the last few years
and continues to persist and many of our competitors are well positioned to benefit from this trend. Certain larger
competitors are able to offer products at lower price points or otherwise as loss leaders due to other revenue sources
available within such competitors that are currently unavailable to us. Newer players have also been entering the
ETP industry and frequently seek to differentiate by offering ETPs at a lower price point. Funds are being offered
with fees of 20 basis points or less, which have attracted approximately 84% of the net flows globally during the last
three years. However, while these low-cost products have accumulated a significant amount of AUM recently, we
estimate that these same funds represent only approximately 30% of global revenues.

Being a first mover, or one of the first providers of ETPs in a particular asset class, can be a significant
advantage, as the first ETP in a category to attract scale in AUM and trading liquidity is generally viewed as the
most attractive product. We believe that our early launch of products in a number of asset classes or strategies,
including fundamental weighting and currency hedging, along with commodities including gold, and certain
fixed income, alternative and thematic categories, positions us well to maintain our standing as one of the leaders
of the ETP industry. Additionally, we believe our affiliated indexing or “self-indexing” model, as well as our
more recent active ETFs, enable us to launch proprietary products that do not have direct competition and are
positioned to generate alpha versus benchmarks. As investors increasingly become more comfortable with the
product structure, we believe there will be a greater focus on after-fee performance, rather than using ETPs
primarily as low-cost market access vehicles. While we have selectively lowered fee rates on certain products
that have yet to attain scale, and there is no assurance that we will not lower fee rates on certain products in the
future, our strategy continues to include launching new funds in the same category with a differentiated exposure
at a lower fee rate, rather than reducing fees on existing products with a significant amount of AUM, long
performance track records, and secondary market liquidity, which continue to remain competitively priced for the
value provided, among other factors. We generally believe we are well positioned from a product pricing
perspective.

While we are not immune to fee pressure and have selectively lowered prices on a limited number of
products and launched recent products at lower fees, we believe our ability to successfully compete will depend
largely on our competitive product offerings and our ability to offer exposure to compelling investment strategies
with strong after-fee performance, develop distribution relationships, create new investment products, build
trading volume, AUM and outperforming track records in existing funds, offer a diverse platform of investment
choices, promote thought leadership and a differentiated solutions program, build upon our brand and attract and
retain talented sales professionals and other employees.

Regulatory Framework of the ETF Industry

Not all ETPs are ETFs. ETFs are a distinct type of security with features that are different than other ETPs.

ETFs are open-end investment companies or unit investment trusts regulated in the U.S. by the Investment
Company Act of 1940, or the Investment Company Act. This regulatory structure is designed to provide investor
protection within a pooled investment product. For example, the Investment Company Act requires that at least
40% of the Trustees for each ETF must not be affiliated persons of the fund’s investment manager, or
Independent Trustees. If the ETF seeks to rely on certain rules under the Investment Company Act, a majority of
the Trustees for that ETF must be Independent Trustees. ETFs generally operate under regulations that allow
them to operate within the ETF structure, while ETFs also operate under regulations that prohibit affiliated
transactions, are subject to standard pricing and valuation rules and have mandated compliance programs. ETPs
can take a number of forms in addition to ETFs, including exchange-traded notes, grantor trusts or limited
partnerships. In the U.S. market, a key factor differentiating ETFs, grantor trusts and limited partnerships from
exchange-traded notes is that the former hold assets underlying the ETP. Exchange traded notes, on the other
hand, are debt instruments issued by the exchange-traded note sponsor. Also, each of these structures has
implications for taxes, liquidity, tracking error and credit risk.

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U.S. Regulation

The investment management industry is subject to extensive regulation and virtually all aspects of our
business are subject to various federal and state laws and regulations. These laws and regulations are primarily
intended to protect investment advisory clients and shareholders of registered investment companies. These laws
generally grant supervisory agencies broad administrative powers, including the power to limit or restrict the
conduct of our business and to impose sanctions for failure to comply with these laws and regulations. Further,
such laws and regulations provide the basis for examination, inquiry, investigation, enforcement action and/or
litigation that may also result in significant costs to us.

We are primarily subject to the following laws and regulations, among others. The costs of complying with

such laws and regulations have increased and will continue to contribute to the costs of doing business:

• The Investment Advisers Act of 1940 (Investment Advisers Act). The SEC is the federal agency
generally responsible for administering the U.S. federal securities laws. WisdomTree Asset
Management, Inc., or WTAM, one of our subsidiaries, is registered as an investment adviser under the
Investment Advisers Act and, as such, is regulated by the SEC. The Investment Advisers Act requires
registered investment advisers to comply with numerous and broad obligations, including, among
others, recordkeeping requirements, operational procedures, and registration, reporting and disclosure
obligations.

• The Investment Company Act of 1940 (ICA). All of our WisdomTree U.S. listed ETFs are registered

with the SEC pursuant to the Investment Company Act. These products must comply with the
requirements of the Investment Company Act and other regulations related to publicly offering and
listing shares, as well as requirements of Rule 6c-11, or the ETF Rule, including, among others,
requirements relating to operations, fees charged, sales, accounting, recordkeeping, disclosure,
transparency and governance. In addition, the SEC has recently finalized new rules and/or rule
amendments related to valuation, fund of fund investing, derivatives and marketing/advertising, which
will be implemented in 2021-2022, and the SEC is expected to continue to propose, new and/or revised
provisions under the ICA that will impact current and future ETF operations and/or investments.

• Broker-Dealer Regulations. Although we are not registered with the SEC as a broker-dealer under the
Securities Exchange Act of 1934, as amended, or Exchange Act, nor are we a member firm of the
Financial Industry Regulatory Authority, or FINRA, many of our employees, including all of our
salespersons, are licensed with FINRA and are registered as associated persons of the distributor of the
WisdomTree U.S. listed ETFs and, as such, are subject to the regulations of FINRA that relate to
licensing, continuing education requirements and sales practices. FINRA also regulates the content of
our marketing and sales material.

•

Internal Revenue Code. The WisdomTree Trust generally has obligations with respect to the
qualification of the registered investment company for pass-through tax treatment under the Internal
Revenue Code.

• U.S. Commodity Futures Trading Commission (CFTC) and National Futures Association (NFA).
Regulations adopted by the CFTC have required us to become a member of the NFA and register as a
commodity pool operator for a select number of our ETFs.

• Exchange Listing Requirements. Each WisdomTree U.S. listed ETF is listed on a secondary market
(each, an Exchange), including NYSE Arca, the NASDAQ Market and the CBOE Exchange, and
accordingly is subject to the listing requirements of these Exchanges. Any new WisdomTree U.S. listed
ETF will seek listing on an Exchange and also will need to meet continued Exchange listing
requirements, which generally align with requirements of the ETF Rule. However, the SEC or an
Exchange may ultimately determine not to allow the issuance of potential new WisdomTree U.S. listed
ETFs or may require strategy modifications as part of the registration and/or listing process.

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In addition, our common stock is traded on the NASDAQ Global Select Market and we are therefore
also subject to its rules including corporate governance listing standards, as well as federal and state
securities laws.

• FINRA Rules. FINRA rules and guidance may affect how WisdomTree U.S. listed ETFs are sold by
member firms. Although we currently do not offer so-called leveraged ETFs in the U.S., which may
include within their holdings derivative instruments such as options, futures or swaps to obtain
leveraged exposures, FINRA guidance, the recently issued derivatives rules by the SEC and/or other
future rules or regulations may influence how member firms effect sales of certain WisdomTree U.S.
listed ETFs, such as our currency ETFs, or how such ETFs operate, which also use some forms of
derivatives, including forward currency contracts and swaps, our international hedged equity ETFs,
which use currency forwards, and our rising rates bond ETFs and alternative strategy ETFs, which use
futures or options.

International Regulation

Our operations outside the U.S. are subject to the laws and regulations of various non-U.S. jurisdictions and

non-U.S. regulatory agencies and bodies. As we have expanded our international presence, a number of our
subsidiaries and international operations have become subject to regulatory systems, in various jurisdictions,
comparable to those covering our operations in the U.S. Regulators in these non-U.S. jurisdictions may have
broad authority with respect to the regulation of financial services including, among other things, the authority to
grant or cancel required licenses or registrations.

Jersey-Domiciled Issuers (Managed by WisdomTree Management Jersey Limited)

One of our subsidiaries, WisdomTree Management Jersey Limited, or ManJer, is a Jersey based

management company providing investment and other management services to several Jersey-domiciled issuers,
or ManJer Issuers, of exchange-traded commodities, or ETCs, each of which was established as a special purpose
vehicle to issue exchange-traded securities. All ETCs (with the exception of those issued by WisdomTree Issuer
X Limited) are listed and marketed across the European Union, or EU, under Regulation (EU) 2017/1129 of the
European Parliament and of the Council of 14 June 2017 (as amended), or the Prospectus Regulation. Since
January 4, 2021, the Central Bank of Ireland, or CBI, approves all ETC Base Prospectuses as meeting the
requirements imposed under U.K. and EU law pursuant to the Prospectus Regulation. Such approval relates only
to those securities to be admitted to trading on a regulated market for the purpose of Markets in Financial
Instruments Directive (recast) – Directive 2014/65/EU of the European Parliament and the Council, or MiFID II,
and/or which are to be offered to the public in any European Economic Area, or EEA, Member State. All ETC
prospectuses are also approved by the Financial Conduct Authority, or FCA, as UK Listing Authority, as
competent authority pursuant to the UK version of Regulation (EU) No 2017/1129 of the European Parliament
and the Council of 14 June 2017 on the form and content of such prospectuses and repealing Directive
2003/71/EC which is part of UK law by virtue of the European Union (Withdrawal) Act 2018, or the UK
Prospectus Regulation. Each prospectus (apart from that of WisdomTree Issuer X Limited) is prepared, and a
copy of it is sent to the Jersey Financial Services Commission, or JFSC, in accordance with the Collective
Investment Funds (Certified Funds – Prospectuses) (Jersey) Order 2012. Each ManJer Issuer (other than
WisdomTree Issuer X Limited) has obtained a certificate under the Collective Investment Funds (Jersey) Law
1988 (as amended), to enable it to undertake its functions in relation to its ETCs. The CBI has, at the request of
the relevant ManJer Issuer, notified the approval of the Base Prospectus in accordance with the Prospectus
Regulation to other EU listing authorities, including Austria, Belgium, Denmark, Finland, France, Germany,
Italy, the Netherlands, Norway, Spain and Sweden, by providing them with certificates of approval attesting that
the Base Prospectus has been prepared in accordance with the Prospectus Regulation. Each issuer may request
the CBI to provide competent authorities in other EEA Member States with such certificates for the purposes of
making a public offer in such Member States and/or for admission to trading of all or any securities on a
regulated market. WisdomTree Issuer X Limited’s program for the issuance of WisdomTree Bitcoin securities

21

does not constitute a collective investment fund for the purpose of the Collective Investment Funds (Jersey) Law
1988 (as amended) as it satisfies the requirements of Article 2 of the Collective Investments Funds (Restriction
of Scope) (Jersey) Order 2000. A copy of the WisdomTree Issuer X Limited prospectus has been delivered to the
Registrar of Companies in Jersey in accordance with Article 5 of the Companies (General Provisions) (Jersey)
Order 2002, and the Registrar has consented to its circulation. The JFSC has consented under Article 4 of the
Control of Borrowing (Jersey) Order 1958 to the issue of the WisdomTree Bitcoin securities by WisdomTree
Issuer X Limited. Currently, the prospectus of WisdomTree Issuer X Limited is approved in Switzerland only
and WisdomTree Bitcoin securities currently are only listed on the SIX Swiss Exchange.

The ManJer Issuers are primarily subject to the following legislation and regulatory requirements:

• The Companies (Jersey) Law 1991. Each ManJer Issuer is incorporated as a public limited liability
company under the Companies (Jersey) Law 1991. Therefore, the ManJer Issuers are required to
comply with various obligations under the Companies (Jersey) Law 1991 such as, but not limited to,
convening general meetings, keeping proper books and records and filing financial statements.

• The Foreign Account Tax Compliance Act, or FATCA, which was passed as part of the Hiring

Incentives to Restore Employment (HIRE) Act, generally requires that foreign financial institutions
and certain other non-financial foreign entities report on the foreign assets held by their U.S. account
holders or be subject to withholding on withholdable payments. The HIRE Act also contained
legislation requiring U.S. persons to report, depending on the value, their foreign financial accounts
and foreign assets. ETCs benefit from the so called “listing exemption” and Jersey local authorities
have determined that for companies which can benefit from such exemption the filing of a nil report is
optional.

• The Common Reporting Standards, or CRS, were developed by the Organization for Economic
Cooperation and Development and is a global reporting standard for the automatic exchange of
information. The ManJer Issuers will need to conduct FATCA style due diligence and annual local
reporting in relation to financial accounts held directly and indirectly by residents of those jurisdictions
with which the Foreign Financial Institutions (FFIs) jurisdiction of residence has signed an
Intergovernmental Agreement (IGA) to implement the CRS. Unlike FATCA, there is no clear listing
exemption available under the CRS so the ManJer Issuers are required to conduct full due diligence to
identify such accounts and report on them on an annual basis to their local tax authorities, at least in
respect of the certificated interests and primary market issuances. However, Jersey tax authorities have
applied less onerous reporting obligations to interests such as ETCs that are regularly traded on an
established securities market and are held through CREST, the U.K. based central securities depository.

The ManJer Issuers (other than WisdomTree Issuer X Limited) are also primarily subject to the following

legislation and regulatory requirements:

• The Collective Investment Funds (Jersey) Law 1988. Each ManJer Issuer (other than WisdomTree

Issuer X Limited) is a collective investment fund and therefore required to comply with the obligations
under the Collective Investment Funds (Jersey) Law 1988 and the Code of Practice for Certified Funds.

• The Prospectus Regulation. The Base Prospectus of each ManJer Issuer has been drafted, and any

offer of ETCs in any EEA Member State that has implemented the Prospectus Regulation is made in
compliance with the Prospectus Regulation and any relevant implementing measure in such Member
States.

• Regulation (EU) No 648/2012 of the European Parliament and of the Council of 4 July 2012 on
OTC derivatives, central counterparties and trade repositories, known as the European Market
Infrastructure Regulation (“EMIR”). EMIR, which became effective on August 16, 2012, provides
for certain over-the-counter, or OTC, derivative contracts to be submitted to central clearing and
imposes margin posting and other risk mitigation techniques, reporting and record keeping
requirements. The clearing obligations under EMIR are still under discussion, and currently there are

22

no mandatory clearing obligations in relation to equity, FX or commodity derivatives. The clearing
obligation only applies to EU-based financial counterparties (defined as those authorized under MiFID,
CRR, AIFMD, UCITS or insurance regulations) or those non-financial entities that have a rolling
three-month notional exposure above a certain amount (between €1 and €3 billion, depending on asset
class), which means that the ManJer Issuers are not directly subject to these obligations, but could
indirectly be subject to them by virtue of their interaction with EU-based financial counterparties. In
terms of reporting obligations, being non-EU entities, the ManJer Issuers are only indirectly subject to
such obligations when they interact with their EU-based financial counter-parties. Each ManJer Issuer
has adhered to the 2013 EMIR Portfolio Reconciliation, Dispute Resolution and Disclosure Protocol
published by the International Swaps and Derivatives Association, Inc.

• Regulation (EU) No 596/2014 of the European Parliament and of the Council on market abuse (the

“Regulation”) and Directive 2014/57/EU of the European Parliament and of the Council on
criminal sanctions for market abuse (the “Directive” and, together with the Regulation, “MAD”).
Obligations imposed on the relevant ManJer Issuer and distributor under MAD, which became
effective on July 3, 2016, include the requirement to publish inside information in a public and timely
manner, to prepare and maintain a list of insiders and to refrain from market manipulation.

• Regulation (EU) 2016/1011 of the European Parliament and of the Council of 8 June 2016 on
indices used as benchmarks in financial instruments and financial contracts or to measure the
performance of investment funds and amending Directives 2008/48/EC and 2014/17/EU and
Regulation (EU) No 596/2014 (“BMR”). Supervised EU entities which issue financial instruments that
reference a benchmark are required to comply with applicable obligations as set out under the BMR.
The BMR was published on June 30, 2016 and the majority of the provisions became effective on
January 1, 2018. The ManJer Issuers are non-EU entities and as a result, BMR application is very
limited, although in some circumstances a few residual obligations could be deemed to be applicable
because the ETCs are marketed across Europe.

• Regulation (EU) No 1286/2014 of the European Parliament and of the Council of 26 November

2014 on key information documents for packaged retail and insurance-based investment products
(“PRIIPS”). PRIIPs became effective on January 1, 2018 and applies to investment product
manufacturers and distributors. Under PRIIPs, manufacturers need to provide a key information
document (KIDs) to investors. The intention of KIDs is to improve transparency for investors on the
products and enhance investor protection. The product manufacturer is responsible for drafting the KID
and for its content. All ETCs are currently subject to PRIIPs and KIDs have been produced since
January 1, 2018.

• MIFID II. MIFID II covers a wide range of areas that affect the relevant issuer and distributor, such as
product governance, a new definition of complex products (which captures all physical and synthetic
ETCs) and the production of a new document called an EMT to facilitate the dissemination of relevant
information to the markets and distributors in relation to each financial product.

• Regulation (EU) 2015/2365 of the European Parliament and of the Council of 25 November 2015 on
transparency of securities financing transactions and of reuse and amending Regulation (EU) No
648/2012. (“SFTR”). Counterparties to securities financing transactions must report the transaction to
trade repositories. The SFTR introduces a reporting requirement for transactions, and a disclosure
requirement to investors with a requirement for prior consent. It also designates that financial
instruments used for re-hypothecation are transferred to an account in the name of the other
counterparty. Since the ManJer Issuers are based in non-EU jurisdictions, obligations are only
indirectly applicable to them, but a certain level of interaction with EU counterparties is required to
comply with some of these requirements.

23

WisdomTree Issuer X Limited is also primarily subject to the following legislation and regulatory

requirements:

• The Control of Borrowing (Jersey) Order 1958. WisdomTree Issuer X Limited is required to comply
with the obligations under the Control of Borrowing (Jersey) Order 1958 in respect of its issue of the
WisdomTree Bitcoin securities.

• The Companies (General Provisions) (Jersey) Order 2002. WisdomTree Issuer X Limited is required
to comply with the obligations under the Companies (General Provisions) (Jersey) Order 2002 in
respect of its circulation of the WisdomTree Bitcoin securities prospectus.

Irish-Domiciled Issuer of our UCITS ETFs (Managed by WisdomTree Management Limited)

The investment management industry in Ireland is subject to both Irish domestic law and EU law. The
Central Bank of Ireland, or the Central Bank, is responsible for the authorization and supervision of collective
investment schemes, or CIS, in Ireland. CIS’s are also commonly known as funds/schemes. There are two main
categories of funds authorized by the Central Bank, Undertakings for Collective Investment in Transferable
Securities (UCITS) and funds that are not UCITS known as alternative investment funds. ETFs form part of the
Irish and European regulatory frameworks that govern UCITS, with ETFs having been the subject of specific
consideration at the European level which is then repeated and/or interpreted by the Central Bank in regulations
and related guidance issued by the Central Bank.

One of our subsidiaries, WisdomTree Management Limited, is an Ireland based management company
authorized in Ireland providing collective portfolio management services to WisdomTree Issuer ICAV, or WTI,
and WisdomTree UCITS ETFs. The WisdomTree UCITS ETFs are issued by WTI. WTI, a non-consolidated
third party, is an Irish-collective-asset-management vehicle, or ICAV, organized in Ireland and is authorized as a
UCITS by the Central Bank. All UCITS have their basis in EU legislation and once authorized in one EEA
Member State, may be marketed throughout the EU, without further authorization. This is described as an EU
passport. The WisdomTree UCITS ETFs have been registered with the FCA under the Temporary Permissions
Regime and thus continue to be available to U.K. investors.

WTI is established and operated as an ICAV with segregated liability between its sub-funds. The sub-funds
are segregated portfolios, each with their own investment objective and policies and assets. Each sub-fund has a
separate approval from the Central Bank, and each is structured as an ETF. Each sub-fund tracks a different
index. The index must comply with regulatory criteria that govern, among others, the eligibility and
diversification of its constituents, and the availability of information on the index such as the frequency of
calculation of the index, the index’s transparency, its methodology and frequency of calculation. Each sub-fund
is listed on the Irish Stock Exchange and has shares admitted to trading on the London Stock Exchange and,
typically, on various European stock exchanges and, accordingly, is subject to the listing requirements of those
exchanges.

WTI is primarily subject to the following legislation and regulatory requirements:

• European Communities (Undertakings for Collective Investment in Transferable Securities)

Regulations 2011 (as amended) (“UCITS Regulations”). The UCITS Regulations, which transpose
Council Directive 2009/65/EC, Commission Directive 2010/43/EC and Commission Directive
2010/44/EC into Irish law, became effective on July 1, 2011. UCITS established in Ireland are
authorized under the UCITS Regulations.

• Central Bank (Supervision and Enforcement) Act 2013 (Section 48(1)) (Undertakings for Collective
Investment in Transferable Securities) Regulations 2019 (“Central Bank UCITS Regulations”). The
Central Bank UCITS Regulations were adopted in May 2019 and, together with the UCITS
Regulations, any guidance produced by the Central Bank, and the Central Bank forms, form the basis
for all the requirements that the Central Bank imposes on UCITS, UCITS management companies and
depositaries of UCITS.

24

• Central Bank Guidance. The Central Bank also has produced guidance that provides direction on

issues relating to the funds industry, certain of which set forth conditions not contained in the UCITS
Regulations or the Central Bank Regulations with which UCITS must conform.

• The Irish Collective Asset-Management Vehicle Act 2015 (“ICAV Act”). WTI is registered as an

ICAV under the ICAV Act. Therefore, WTI is required to comply with various obligations under the
ICAV Act such as, but not limited to, keeping proper books and records. The segregation of liability
between sub-funds means there cannot be, as a matter of Irish law, cross-contamination of liability as
between sub-funds so that the insolvency of one sub-fund affects another sub-fund.

• EMIR. EMIR provides for OTC derivative contracts to be submitted to central clearing and imposes,

inter alia, margin posting and other risk mitigation techniques, reporting and record keeping
requirements. WTI uses OTC derivatives instruments to hedge the currency risk of some of its
sub-funds, which are subject to EMIR. WTI has adhered to the 2013 EMIR Portfolio Reconciliation,
Dispute Resolution and Disclosure Protocol published by the International Swaps and Derivatives
Association, Inc. The Central Bank has been designated as the competent authority for EMIR.

• BMR. The BMR is directly applicable law across the EU and applies to certain “administrators,”

“contributors” and “users” of benchmarks with the aim of reducing the risk of benchmark manipulation
and promoting confidence in their integrity and that of the financial markets which they support. Since
WTI issues financial instruments that reference a benchmark, it will be required to comply with
applicable obligations as set out under the BMR. In addition, non-EU administrators of benchmarks are
required to satisfy a number of requirements to enable the benchmarks they provide to be used in the
EU. To ensure investor protection, the BMR provides equivalence, recognition and endorsement
conditions under which third country benchmarks may be used by supervised entities in the EU. Since
we control the provision of benchmarks, we are required to comply with applicable obligations within
the timeframes set out under the BMR.

Irish-Domiciled Issuer (Managed by WisdomTree Multi Asset Management Limited)

One of our subsidiaries, WisdomTree Multi Asset Management Limited, is a Jersey based management

company providing investment and other management services to WisdomTree Multi Asset Issuer PLC, or
WMAI, in respect of the ETPs issued by WMAI. WMAI, a non-consolidated third party, is a public limited
company incorporated in the laws of Ireland. It was established as a special purpose vehicle for the purposes of
issuing collateralized exchange-traded securities, or ETP Securities, under the Collateralized ETP Securities
Programme described in its Base Prospectus. WMAI is a ‘qualifying company’ within the meaning of section 110
of the Taxes Consolidation Act 1997 (as amended), of Ireland. WMAI is not authorized or regulated by the
Central Bank by virtue of issuing ETPs.

The Central Bank, as competent authority under the Prospectus Regulation, has approved the Base

Prospectus as meeting the requirements imposed under Irish and EU law pursuant to the Prospectus Regulation.
Such approval relates only to ETP Securities which are to be admitted to trading on a regulated market for the
purpose of MiFID II and/or which are to be offered to the public in any EEA Member State. We are in
discussions with the FCA in respect of the ETPs issued by WMAI such that, if necessary, the Base Prospectus for
those products could be approved by the FCA in addition to the existing Central Bank approval to ensure
continuous offering in the U.K. following the expiry of the current transitional arrangements.

The Central Bank has, at the request of WMAI, notified the approval of the Base Prospectus in accordance

with the Prospectus Regulation to the UKLA (the United Kingdom financial supervisory authority), the
Commissione Nazionale per la Societá e la Borsa (the Italian financial supervisory authority), the Bundesanstalt
für Finanzdienstleistungsaufsicht (the German Federal financial supervisory authority) and the Financial Market
Authority of Austria, by providing them, inter alia, with certificates of approval attesting that the Base
Prospectus has been prepared in accordance with the Prospectus Regulation. WMAI may request the Central

25

Bank to provide competent authorities in other EEA Member States with such certificates whether for the
purposes of making a public offer in such Member States or for admission to trading of all or any ETP Securities
on a regulated market therein or both.

WMAI is primarily subject to the following legislation and regulatory requirements:

• The Companies Act. WMAI is incorporated as a public limited liability company under the Companies
Act. Therefore, WMAI is required to comply with various obligations under the Companies Act such
as, but not limited to, convening general meetings, keeping proper books and records and filing
financial statements.

• The Prospectus Regulation. The Base Prospectus has been drafted, and any offer of ETP Securities in
any EEA Member State that has implemented the Prospectus Regulation is made in compliance with
the Prospectus Regulation and any relevant implementing measure in such Member States.

• EMIR. WMAI hedges its payment obligations in respect of the ETP Securities by entering into swap

transactions with swap providers, which are subject to EMIR. The Central Bank has been designated as
the competent authority for EMIR and, to assess compliance with EMIR, requests that WMAI submits
annually an EMIR Regulatory Return.

• BMR. Since WMAI issues financial instruments that reference a benchmark, it also will be required to

comply with applicable obligations under the BMR.

• MAD. MAD has a direct effect in Ireland and strengthens the legal framework underpinning the

function of detecting, sanctioning and deterring market abuse. Broadly, MAD applies to any financial
instrument admitted to, or for which a request for admission has been made to, trading on a regulated
market in at least one member state of the EU or in an EEA Member State. Obligations imposed on
WMAI under MAD include the requirement to publish inside information in a public and timely
manner, to draw up and maintain a list of insiders and to refrain from market manipulation.

Intellectual Property

We regard our name, WisdomTree, as material to our business and have registered WisdomTree as a service

mark with the U.S. Patent and Trademark Office and in various foreign jurisdictions. We also have registered
Modern Alpha as a service mark with the U.S. Patent and Trademark Office and in various foreign jurisdictions.

Our index-based equity ETFs are based on our own indexes and we do not license them from, nor do we pay

licensing fees to, third parties for these indexes. We do, however, license third-party indexes for certain of our
fixed income, currency and alternative ETFs.

On March 6, 2012, the U.S. Patent and Trademark Office issued to us our patent on Financial Instrument
Selection and Weighting System and Method, which is embodied in our dividend weighted equity indexes. We
currently do not rely upon our patent for a competitive advantage.

Available Information

Company Website and Public Filings

Our website is located at www.wisdomtree.com, and our investor relations website is located at http://
ir.wisdomtree.com. We make available, free of charge through our investor relations website, our Annual Reports
on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K, and amendments to those
reports, filed or furnished pursuant to Sections 13(a) or Section 15(d) of the Exchange Act as soon as reasonably
practicable after they have been electronically filed with, or furnished to, the SEC. The SEC maintains a website
that contains reports, proxy and information statements, and other information regarding the Company at
www.sec.gov.

26

We webcast our earnings calls and certain events we participate in or host with members of the investment
community on our investor relations website. Additionally, we provide notifications of news or announcements
regarding our financial performance, including SEC filings, investor events, press and earnings releases as part of
our investor relations website. Further corporate governance information, including board committee charters and
code of conduct, is also available on our investor relations website under the heading “Corporate Governance.”
The contents of our websites are not incorporated by reference into this Annual Report on Form 10-K or in any
other report or document we file with the SEC, and any references to our websites are intended to be inactive
textual references only.

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ITEM 1A. RISK FACTORS

Any investment in our common stock involves a high degree of risk. You should consider carefully the
specific risk factors described below in addition to the other information contained in this Report before making
a decision to invest in our common stock. If any of these risks actually occur, our business, operating results,
financial condition and prospects could be harmed. This could cause the trading price of our common stock to
decline and a loss of all or part of your investment. Certain statements below are forward-looking statements.
See the section entitled “Cautionary Note Regarding Forward-Looking Statements.”

Market Risks

Adverse market developments arising from the COVID-19 pandemic could negatively impact our assets under
management, or AUM, resulting in a decline in our revenues and other potential operational challenges.

Global financial markets experienced a significant decline at the onset of the COVID-19 pandemic. While

the markets have since recovered, the ultimate duration of the pandemic and its short-term and long-term impact
on the global economy is unknown. Mutations in the virus, a setback in vaccine distribution and negative global
economic consequences arising from the pandemic, amongst other factors, could have a future adverse impact on
the global financial markets. Negative market reactions could negatively impact our AUM and our revenues.

In addition, many of the key service providers we rely on are working remotely. If they were to experience

material disruptions in the ability for their employees to work remotely, such as disruptions in internet-based
communications systems and networks or the availability of essential goods and services such as food or power,
our ability to operate our business normally could be materially adversely disrupted. Similarly, to date our own
employees and, we believe, the employees of our key service providers, have not experienced a material degree
of illness due to COVID-19. If our or their workforces, or key components thereof, were to experience significant
illness, our ability to operate our business normally could be materially adversely disrupted. Any such material
adverse disruptions to our business operations could have a material adverse impact on our results of operations
or financial condition.

Declining prices of securities, gold and other precious metals and other commodities can adversely affect our
business by reducing the market value of the assets we manage or causing WisdomTree ETP investors to sell
their fund shares and trigger redemptions.

We are subject to risks arising from declining prices of securities, gold and other precious metals and other
commodities, which may result in a decrease in demand for investment products, a higher redemption rate and/or
a decline in AUM. The financial markets are highly volatile and prices for financial assets may increase or
decrease for many reasons, including general economic conditions, trade uncertainties, rising or falling interest
rates, the strengthening or weakening of the U.S. dollar, events such as the COVID-19 pandemic, political
events, acts of terrorism and other matters beyond our control. Substantially all our revenues are derived from
advisory fees earned on our AUM, in both the international and U.S. markets. As a result, our business can be
expected to generate lower revenues in declining market environments or general economic downturns. Such
adverse conditions would likely cause the value of our AUM to decrease, which would result in lower advisory
fees, or cause investors in the WisdomTree ETPs to sell their shares in favor of investments they perceive to offer
greater opportunity or lower risk, thus triggering redemptions that would also result in decreased AUM and lower
fees.

Fluctuations in the amount and mix of our AUM may negatively impact revenues and operating margins.

The level of our revenues depends on the amount and mix of our AUM. Our revenues are derived primarily
from advisory fees based on a percentage of the value of our AUM and vary with the nature of the ETPs, which
have different fee levels. Fluctuations in the amount and mix of our AUM may be attributable in part to market
conditions outside of our control that have had, and in the future could have, a negative impact on our revenues
and operating margins.

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Abnormally wide bid/ask spreads and market disruptions that halt or disrupt trading or create extreme
volatility could undermine investor confidence in the ETP investment structure and limit investor acceptance
of ETPs.

ETPs trade on exchanges in market transactions that generally approximate the value of the referenced
assets or underlying portfolio of securities held by the particular ETP. Trading involves risks including the
potential lack of an active market for fund shares, abnormally wide bid/ask spreads (the difference between the
prices at which shares of an ETP can be bought and sold) that can exist for a variety of reasons and losses from
trading. These risks can be exacerbated during periods when there is low demand for an ETP, when the markets
in the underlying investments are closed, when markets conditions are extremely volatile or when trading is
disrupted. This could result in limited growth or a reduction in the overall ETP market and result in our revenues
not growing as rapidly as it has in the recent past or even in a reduction of revenues.

Concentration Risks

We derive a substantial portion of our revenues from a limited number of products and, as a result, our
operating results are particularly exposed to investor sentiment toward investing in the products’ strategies
and our ability to maintain the AUM of these products, as well as the performance of these products.

At December 31, 2020, approximately 53% of our global AUM was concentrated in ten of our WisdomTree
ETPs with approximately 27% in four of our precious metal products, 15% in three of our domestic equity ETFs,
8% in two of our emerging markets ETFs and 3% in HEDJ. As a result, our operating results are particularly
exposed to the performance of these funds and our ability to maintain the AUM of these funds, as well as
investor sentiment toward investing in the funds’ strategies. If the AUM in these funds were to decline, either
because of declining market values or net outflows from these funds, our revenues would be adversely affected.

Declining commodity prices, and gold prices in particular, including as a result of changes in demand for
commodities and gold as an investment, could materially and adversely affect our business.

At December 31, 2020, approximately 26% of our global AUM were in ETPs backed by gold and

approximately 12% were in ETPs backed by other commodities. Precious metals such as gold are often viewed
as “safe haven” assets as they tend to attract demand during periods of economic and geopolitical uncertainty.
Accommodative monetary policies are also favorable as the opportunity cost of forgoing investment in interest-
bearing assets is low. Market conditions that are not conducive to investment in precious metals may lead to
declining prices that are linked to our ETPs and thereby adversely affect our AUM and revenues. We cannot
provide any assurance that our products backed by precious metals will benefit from favorable market conditions.
In addition, changes in long-term demand cycles for commodities generally and cyclicality in demand for
commodities as an investment asset, could reduce demand for certain of our products, limit our ability to
successfully launch new products and also may lead to redemptions by existing investors.

Also, a portion of the advisory fee revenues we receive on our ETPs backed by gold are paid in gold ounces.
In addition, we pay gold ounces to satisfy our deferred consideration obligation (See Note 12 to our Consolidated
Financial Statements). While we may readily sell the gold that we earn under these advisory contracts, we still
may maintain a position. We currently do not enter into arrangements to hedge against fluctuations in the price of
gold and any hedging we may undertake in the future may not be cost-effective or sufficient to hedge against this
gold exposure.

A significant portion of our AUM is held in products with exposure to U.S. and international developed
markets, and we therefore have exposure to domestic and foreign market conditions and are subject to
currency exchange rate risks.

At December 31, 2020, approximately 27% and 14% of our AUM was held in products with exposure to the

U.S. and international developed markets, respectively. Therefore, the success of our business is closely tied to

29

various conditions in these markets which may be affected by domestic and foreign political, social and
economic uncertainties, monetary policies conducted in these regions and other factors.

In addition, fluctuations in foreign currency exchange rates could reduce the revenues we earn from certain

foreign invested products. This occurs because an increase in the value of the U.S. dollar relative to non-U.S.
currencies may result in a decrease in the dollar value of the AUM in these products, which, in turn, would result
in lower revenues. Furthermore, investors may perceive certain foreign invested products, as well as certain of
our currency and fixed income products to be a less attractive investment opportunity when the value of the U.S.
dollar rises relative to non-U.S. currencies, which could have the effect of reducing investments in these
products, thus reducing revenues. Our products exposed to the U.S. market may benefit from a rising U.S. dollar,
but we can provide no assurance that this will be the case. Also, a weakening U.S. dollar relative to the euro or
yen may make less attractive our international hedged equity products, as unhedged alternatives would benefit
from the appreciation of the foreign currency or currencies while our products would not, which could result in
redemptions in our funds.

Withdrawals or broad changes in investments in our ETPs by investors with significant positions may
negatively impact revenues and operating margins.

We have had in the past, and may have in the future, investors who maintain significant positions in one or

more of our ETPs. If such an investor were to broadly change or withdraw its investments in our ETPs because of
a change to its investment strategy, market conditions or any other reason, it may significantly change the
amount and mix of our AUM, which may negatively affect our revenues and operating margins.

Competition and Distribution Risks

The asset management business is intensely competitive, and we may experience pressures on our pricing and
market share which could reduce revenues and profit margins.

Our business operates in a highly competitive industry. We compete directly with other ETP sponsors and
mutual fund companies and indirectly against other investment management firms, insurance companies, banks,
brokerage firms and other financial institutions that offer products that have similar features and investment
objectives to those offered by us. This includes fundamentally weighted or factor-based indexes or currency
hedged products with fees that are generally equivalent to, and in some instances lower than, our products. We
compete based on a number of factors, including name recognition, service, investment performance, product
features, breadth of product choices and fees.

In addition, the adoption of the ETF Rule removed the need to file for exemptive relief in order to issue

ETFs, thereby creating fewer barriers to entry for competitors. We expect that additional companies, both new
and traditional asset managers, will continue to enter the ETP space.

Also, the SEC has approved multiple proposals for non-transparent active ETFs, which are products that are

not required to disclose their holdings daily, as most ETFs currently are required to do. The launch of such
products may allow traditional actively managed mutual fund sponsors to compete more effectively against
ETFs.

Several ETP sponsors with whom we directly compete continue to migrate toward offering low and no fee
products targeting gains in market share. Price competition exists in not only commoditized product categories
such as traditional, market capitalization weighted index exposures and commodities, but also in non-market
capitalization weighted or factor-based exposures and commodities. Fee reductions by certain of our competitors
has been a trend over the last few years and continues to persist and many of our competitors are well positioned
to benefit from this trend. Certain larger competitors are able to offer products at lower price points or otherwise
as loss leaders due to other revenue sources available within such competitor that are unavailable to us. Newer

30

players have also been entering the ETP industry and frequently seek to differentiate by offering ETPs at a lower
price point. Funds are being offered with fees of 20 basis points or less, which have attracted approximately 84%
of the net flows globally during the last three years. Fee reduction by certain of our competitors has been a trend
over the last few years and continues to persist and many of our competitors are well positioned to benefit from
this trend.

Our competition may have greater market share, offer a broader range of products and have greater financial
resources than we do. Some financial institutions operate in a more favorable regulatory environment and/or have
proprietary products, sources of revenue and distribution channels, which may provide them and their investment
products with certain competitive advantages, including in pricing ETPs as loss leaders. Further consolidation
within the industry may also put us at a competitive disadvantage.

We believe that due to the continuing evolution of the competitive landscape described above, we may
experience pressures on our pricing and market share which could reduce our revenues and profit margins.

We rely on third-party distribution channels to sell our products and increased competition, a failure to
maintain business relationships and other factors could adversely impact our business.

We rely on various third-party distribution channels, including registered investment advisors, wirehouse
and institutional channels to sell our products. Increasing competition, a failure to maintain business relationships
and other factors could impair our distribution capabilities and increase the cost of conducting business. In
addition, several of the largest custodial platforms and online brokerage firms recently announced their decision
to eliminate trading commissions for ETFs. Our arrangements with these platforms had offered us preferred or
exclusive access for our products, enabling investors to purchase our products without paying commissions.
Exclusivity is no longer available, and we can provide no assurance that access to new opportunities will arise.
Any inability to access and successfully sell our products through our distribution channels could have a negative
effect on our AUM levels and adversely impact our business.

Performance and Investment Risks

Many of our WisdomTree ETPs have a limited track record and poor investment performance could cause our
revenues to decline.

Many of our ETPs have a limited track record upon which an evaluation of their investment performance

can be made. Certain investors limit their investments to ETPs with track records of ten years or more.
Furthermore, as part of our strategy, we continuously evaluate our product offerings to ensure that all our funds
are useful, compelling and differentiated investment offerings, to more competitively align our overall product
line in the current ETP landscape and to reallocate our resources to areas of greater client interest. As a result, we
may further adjust our product offerings, which may result in the closing of some of our ETPs, changing their
investment objective or offering of new funds. The investment performance of our products is important to our
success. While strong investment performance could stimulate sales of our ETPs, poor investment performance,
on an absolute basis or as compared to third-party benchmarks or competitive products, could lead to a decrease
in sales or stimulate redemptions, thereby lowering the AUM and reducing our revenues. Our fundamentally-
weighted equity products are designed to provide the potential for better risk-adjusted investment returns over
full market cycles and are best suited for investors with a longer-term investment horizon. However, the
investment approach of our equity products may not perform well during certain shorter periods of time during
different points in the economic cycle.

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Operational Risks

Over the last few years, we have expanded our business internationally. This expansion subjects us to
increased operational, regulatory, financial and other risks.

We face increased operational, regulatory, financial, compliance, reputational and foreign exchange rate
risks as a result of our international expansion. The failure of our compliance and internal control systems to
properly mitigate such additional risks, or of our operating infrastructure to support such expansion, could result
in operational failures and regulatory fines or sanctions. If our international products and operations experience
any negative consequences or are perceived negatively in non-U.S. markets, it may also harm our reputation in
other markets, including the U.S. market.

We have and may continue to pursue acquisitions or other strategic transactions. Any strategic transactions
that we are a party to will result in increased demands on our management and other resources, may be
significant in size relative to our assets and operations, result in significant changes in our business and
materially and adversely affect our stock price. If we were unable to manage our strategic initiatives, it could
have a material adverse effect on our business.

We have and may continue to pursue acquisitions or strategic transactions. These initiatives have placed
increased demands on our management and other resources and may continue to do so in the future. We may not
be able to manage our operations effectively or achieve our desired objectives on a timely or profitable basis. To
do so may require, among other things:

•

•

continuing to retain, motivate and manage our existing employees and/or attract and integrate new
employees;

developing, implementing and improving our operational, financial, accounting, reporting and other
internal systems and controls on a timely basis; and

• maintaining and developing our various support functions including human resources, information

technology, legal and corporate communications.

If we are unable to manage these initiatives effectively, there could be a material adverse effect on our

ability to maintain or increase revenues and profitability.

Managing strategic initiatives may require continued investment in personnel, information technology

infrastructure and marketing activities, as well as further development and implementation of financial,
operational and compliance systems and controls. We may not be successful in implementing all of the processes
that are necessary. Unless such initiatives result in an increase in our revenues that is at least proportionate to the
increase in the costs associated with implementing them, our future profitability will be adversely affected.

In addition, any future strategic transactions may result in the issuance of a significant amount of our
common stock or other securities that could be dilutive to our stockholders, require substantial borrowings, result
in changes in our board composition and/or management team that constitute a change of control of our
Company, lead to significant changes in our product offering, business operations and earning and risk profiles,
and/or result in a decline in the price of our common stock.

Our ability to complete future strategic transactions depends upon a number of factors that are not entirely

within our control, including our ability to identify suitable merger or acquisition candidates, negotiate
acceptable terms, conclude satisfactory agreements and secure financing. Our failure to complete strategic
transactions or to integrate and manage acquired or combined businesses successfully could materially and
adversely affect our business, results of operations and financial conditions.

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The uncertainty regarding the U.K.’s exit from the EU could adversely affect our business.

The U.K. left the EU on January 31, 2020, referred to as Brexit, subject to transitional arrangements which
ended on December 31, 2020. The transition period ended with arrangements in place between the U.K. and the
Member States of the EU. Such an exit from the EU is unprecedented and the medium to long-term consequences
for our business remain uncertain. Among other things, the U.K.’s departure from the EU could lead to
instability, including volatility, in the foreign exchange markets. Deteriorating business, consumer or investor
confidence could lead to (i) reduced levels of business activity, (ii) higher levels of default rates and impairment
and (iii) mark to market losses in trading portfolios resulting from changes in credit ratings, share prices and
solvency of counterparties. These changes may impact how we conduct our business across Europe. This
uncertainty also could impact the broader global economy, including by reducing investor confidence and driving
volatility. Such uncertainty could lead to scenarios that adversely affect our business, including our revenues,
from either a decrease in the value of our AUM or from outflows from our funds due to a perceived higher
exposure of our company to Brexit risk.

Catastrophic and unpredictable events could have a material adverse effect on our business.

A terrorist attack, war, power failure, cyber-attack, natural disaster, pandemic event or other catastrophic or

unpredictable event could adversely affect our revenues, expenses and operating results by: interrupting our
normal business operations; inflicting employee casualties, including loss of our key employees; requiring
substantial expenditures and expenses to repair, replace and restore normal business operations; and reducing
investor confidence. We have a disaster recovery plan to address certain contingencies, but this plan may not be
sufficient in responding or ameliorating the effects of all disaster scenarios. Similarly, these types of events could
also affect the ability of the third-party vendors that we rely upon to conduct our business, including parties that
provide us with sub-advisory portfolio management services, custodial, fund accounting and administration
services or index calculation services, to continue to provide these necessary services to us, even though they
may also have disaster recovery plans to address these contingencies. In addition, a failure of the stock exchanges
on which our products trade to function properly could cause a material disruption to our business. If we or our
third-party vendors are unable to respond adequately or in a timely manner, these failures may result in a loss of
revenues and/or increased expenses, either of which would have a material adverse effect on our operating
results.

Third Party Risks

We currently depend on State Street Bank and Trust Company to provide us with critical administrative
services to operate our business and our products. The failure of State Street to adequately provide such
services could materially affect our operating business and harm investors in our products.

We currently depend upon State Street Bank and Trust Company, or State Street, to provide custody
services, fund accounting, administration, transfer agency and securities lending services. The failure of State
Street to successfully provide us and our products with these services could result in financial loss to us and
investors in our products. In addition, because State Street provides a multitude of important services to us,
changing this vendor relationship would be challenging. It might require us to devote a significant portion of
management’s time to negotiate a similar relationship with another vendor or have these services provided by
multiple vendors, which would require us to coordinate the transfer of these functions to another vendor or
vendors.

We currently primarily depend on BNY Mellon and Voya Investment Management to provide portfolio
management services and other third parties to provide many critical services to operate our business and our
products. The failure of key vendors to adequately provide such services could materially affect our operating
business and harm investors in our products.

We depend on third-party vendors to provide us with many services that are critical to operating our
business, including BNY Mellon and Voya Investment Management as sub-advisers that provide us with

33

portfolio management services, third-party providers of index calculation services for our indexes, a distributor
of our products and a third-party provider of indicative values of the portfolios of our products. The failure of any
of these key vendors to provide us and our products with these services could lead to operational issues and result
in financial loss to us and investors in our products.

We currently depend on HSBC and JP Morgan to provide us with critical physical custody services for
precious metals that back our ETCs. The failure of HSBC and JP Morgan to adequately safeguard the
physical assets could materially adversely affect our business and harm investors in our products.

Certain products are backed by physical metal and are subject to risks associated with the custody of
physical assets, including the risk that access to the metal held in the secure facilities managed by HSBC and JP
Morgan could be restricted by a pandemic (such as the COVID-19 pandemic), natural events (such as an
earthquake) or human actions (such as a terrorist attack). In addition, there is a risk that the physical metal could
be lost, stolen, damaged or restricted. The failure of HSBC and JP Morgan to successfully provide us with these
services could result in financial loss to us and investors in our products and our recovery of any losses from a
custodian, sub-custodian or insurer may be inadequate.

We currently depend on Swissquote Bank Ltd to provide us with critical custody services for digital currencies
that back WisdomTree Bitcoin securities and recently entered into a custody agreement with Coinbase
Custody Trust LLC to also provide such services. The failure of Swissquote and, when effective, Coinbase, to
adequately safeguard these digital assets could materially adversely affect our business and harm investors in
this product.

Products that are backed by digital currencies such as WisdomTree Bitcoin securities are subject to the risks

associated with the custody of digital assets, including the risk that the digital currencies or the blockchain
infrastructure could be impacted by hacks or other malicious actions. WisdomTree Issuer X Limited is reliant on
the security procedures and infrastructure of the custodian to safeguard the underlying digital currency
cryptographic keys. There is no guarantee that the arrangements of the custodian will fully protect from loss of
assets. Damage to the infrastructure or loss of these assets may render the digital currency inaccessible and
adversely impact the value of an investment in digital securities. The digital currencies may also be exposed to
the Internet briefly before reaching the secure accounts of the custodian. There are additional risks involved with
an investment backed by digital currencies such as changes to the protocol (such as forks) which could damage
the reputation of digital assets or result in losses for investors. The risks associated with digital currencies and the
failure of the custodian to safeguard the underlying assets could result in financial loss to us and investors in our
products and our recovery of any losses from a custodian may be inadequate.

WisdomTree Issuer X Limited also has entered into a custody agreement with Coinbase Custody Trust
LLC. WisdomTree Issuer X Limited will make a regulatory announcement to confirm an effective date when it
will start to use Coinbase. Following the effective date, WisdomTree Issuer X Limited also will become reliant
on the procedures and infrastructure of Coinbase for critical custody services for digital currencies. There is no
guarantee that the arrangements with Coinbase will fully protect from the loss of assets. The failure of Coinbase
to safeguard the underlying assets could result in financial loss to us and investors and recovery of any losses
may be inadequate.

We currently depend on R&H Fund Services (Jersey) Limited in respect of the products issued by the ManJer
Issuers (except WisdomTree Issuer X Limited), JTC Trust Company Jersey in respect of WisdomTree Issuer X
Limited, APEX IFS Limited in respect of the products issued by WMAI and State Street Fund Services
(Ireland) Limited in respect of the WisdomTree UCITS ETFs to provide us with critical administrative services
to those products. The failure of any of those providers to adequately provide such services could materially
affect our operating business and harm investors in those products.

We currently depend upon R&H Fund Services (Jersey) Limited in respect of the products issued by the
ManJer Issuers (except WisdomTree Issuer X Limited), JTC Trust Company Jersey in respect of WisdomTree

34

Issuer X Limited, APEX IFS Limited in respect of the products issued by WMAI and State Street Fund Services
(Ireland) Limited in respect of the WisdomTree UCITS ETFs, to provide fund accounting, administration and,
transfer agency services, as well as custody services in the case of the WisdomTree UCITS ETFs. The failure of
any service provider to successfully provide these services could result in financial loss to the products, us and
investors in those products. In addition, because each of the service providers provides a multitude of important
services, changing these vendor relationships would be challenging. It might require us to devote a significant
portion of management’s time to negotiate a similar relationship with other vendors or have these services
provided by multiple vendors, which would require us to coordinate the transfer of these functions to another
vendor or vendors.

The WisdomTree UCITS ETFs primarily depend on either of Assenagon Asset Management S.A. or Irish Life
Investment Managers Limited to provide portfolio management services and other third parties to provide
many critical services to operate the WisdomTree UCITS ETFs. The failure of key vendors to adequately
provide such services could materially affect our operating business and harm investors in the WisdomTree
UCITS ETFs.

The WisdomTree UCITS ETFs depend on third-party vendors to provide many services that are critical to

operating our business, including Assenagon Asset Management S.A. and Irish Life Investment Managers
Limited as investment managers that provide us with portfolio management services and third-party providers of
index calculation services. The failure of any of these key vendors to provide the WisdomTree UCITS ETFs with
these services could lead to operational issues and result in financial loss to us and investors in the WisdomTree
UCITS ETFs.

The products issued by our European business are subject to counterparty risks. Any actual or perceived
weakness of those counterparties could negatively impact the European business’ AUM and therefore the
Company’s AUM, the relevant product and secondary pricing of the products on exchange, which could
materially adversely affect our business.

The products issued by our European business depend on the services of counterparties, custodians and

other agents and are thus subject to a variety of counterparty risks, including the following:

•

•

•

Products issued by the ManJer Issuers (except WisdomTree Issuer X Limited) are backed by physical
metal and are subject to risks associated with the custody of metal, including the risk that access to the
physically backed metal held in the vaults or secure warehouses of a custodian or sub-custodian could
be restricted by natural events, such as an earthquake, or human actions, such as a terrorist attack, the
risk that such physically backed metal in its custody could be lost, stolen or damaged, and the risk that
our recovery of any losses from a custodian, sub-custodian or insurer may be inadequate.

Products issued by WisdomTree Issuer X Limited are backed by digital currencies and are subject to
risks associated with the custody of digital assets, including the risk that the digital currency itself or
the relevant blockchain infrastructure could be threatened by hacks, other malicious actions,
breakdown or disturbance of the infrastructure and loss of the digital keys.

Products issued by WMAI, certain WisdomTree UCITS ETFs and certain products issued by the
ManJer Issuers are backed by swap, derivative or similar arrangements are subject to risks associated
with the creditworthiness of their counterparties, including the risk that a counterparty will not settle a
transaction in accordance with its terms and conditions because of a dispute over the terms of the
relevant arrangement (whether or not bona fide) or because of a credit, liquidity, regulatory, tax or
operational problem. Any deterioration of the credit or downgrade in the credit rating of a counterparty,
or the custodian holding the collateral, could cause the associated products to trade at a discount to the
value of the underlying assets.

35

The terms of contracts with counterparties are generally complex, often customized and often not subject to
regulatory oversight. A voluntary or involuntary default by a counterparty may occur at any time without notice.
In the event of any default by, or the insolvency of, any counterparty, the relevant products may be exposed to
the under-segregation of assets, fraud or other factors that may result in the recovery of less than all of the
property of our issuers that was held in custody or safekeeping in the case of physically backed products or the
recovery of property that is insufficient in value to cover all amounts payable to holders of the applicable
products upon their redemption. The impact of market stress or counterparty financial condition may not be
accurately foreseen or evaluated and, as a result, we may not take sufficient action to reduce counterparty risks
effectively. Any losses due to a counterparty’s failure to perform its contractual obligations will be borne by the
relevant product issuer and there could be a substantial delay in recovering assets due from counterparties or it
may not be possible to do so at all. Defaults by, or even rumors or questions about, the solvency of counterparties
may increase operational risks or transaction costs, which may negatively affect the investment performance of
the relevant products and have a material adverse effect on our business and operations.

Certain of our European listed products are subject to counterparty risks. Failure of the counterparties to
fulfill their obligations could negatively impact our products and AUM, which could adversely affect our
business.

Certain of our European listed products depend on the services of counterparties. The terms of contracts

with counterparties are generally complex, frequently customized and often not subject to regulatory oversight,
and are thus subject to a variety of risks, including the following:

• Counterparty risk – certain products are backed by swap, derivative or similar arrangements and are

subject to risks associated with the creditworthiness of their counterparties;

• Default – a counterparty may not settle a transaction in accordance with its terms and conditions

because of a dispute over the terms of the relevant arrangement (whether or not bona fide), a default
(whether or not bona fide), or because of a credit, liquidity, regulatory, tax or operational problem; and

These products are dependent on receipt of payments from such counterparties in order to satisfy payment
obligations to investors. Any shortfall in the amounts received from counterparties, a voluntary or involuntary
default by a counterparty, failure of the counterparty to perform its contractual obligations due to market stress or
otherwise, or deterioration of the credit rating of a counterparty could result in:

•

•

•

•

•

losses for investors and the potentially limited ability to recover losses;

a compulsory redemption or other termination of the relevant products which may be earlier and at a
different price to that which investors may receive had their investment not been redeemed or
otherwise terminated;

the associated products trading at a discount to the value of the underlying assets;

the imposition of temporary restrictions on creation and redemption activity in the primary market in
accordance with applicable product documentation. Such actions may impact the operation and
liquidity of these products in the secondary market on exchange and the products may trade at a
discount or premium; and/or

increased operational risks or transaction costs, which may negatively affect the investment
performance of the relevant products and have a material adverse effect on our business and operations.

36

Our risk management policies and procedures, and those of our third-party vendors upon which we rely, may
not be fully effective in identifying or mitigating risk exposure, including employee misconduct. If our policies
and procedures do not adequately protect us from exposure to these risks, we may incur losses that would
adversely affect our financial condition, reputation and market share.

We have developed risk management policies and procedures and we continue to refine them as we conduct

our business. Many of our procedures involve oversight of third-party vendors that provide us with critical
services such as portfolio management, custody and fund accounting and administration, and index calculation
services. Our policies and procedures to identify, monitor and manage risks may not be fully effective in
mitigating our risk exposure. Moreover, we are subject to the risks of errors and misconduct by our employees,
including fraud and non-compliance with policies. These risks are difficult to detect in advance and deter, and
could harm our business, results of operations or financial condition. Although we maintain insurance and use
other traditional risk-shifting tools, such as third-party indemnification, to manage certain exposures, they are
subject to terms such as deductibles, coinsurance, limits and policy exclusions, as well as risk of counterparty
denial of coverage, default or insolvency. If our policies and procedures do not adequately protect us from
exposure and our exposure is not adequately covered by insurance or other risk-shifting tools, we may incur
losses that would adversely affect our financial condition and could cause a reduction in our revenues as
investors in our products shift their investments to the products of our competitors.

Technology Risks

Any significant limitation or failure of our technology systems, or of our third-party vendors’ technology
systems, or any security breach of our information and cyber security infrastructure, software applications,
technology or other systems that are critical to our operations could interrupt or damage our operations and
result in material financial loss, regulatory violations, reputational harm or legal liability.

We are dependent upon the effectiveness of our own, and our vendors’, information security policies,
procedures and capabilities to protect the technology systems used to operate our business and to protect the data
that reside on or are transmitted through them. Although we and our third-party vendors take protective measures
to secure information, our and our vendors’ technology systems may still be vulnerable to unauthorized access,
computer viruses or other events that could result in inaccuracies in our information or system disruptions or
failures, which could materially interrupt or damage our operations. In addition, technology is subject to rapid
change and we cannot guarantee that our competitors may not implement more advanced technology platforms
for their products, which could affect our business. Any inaccuracies, delays, system failures or breaches, or
advancements in technology, and the cost necessary to address them, could subject us to client dissatisfaction and
losses or result in material financial loss, regulatory violations, reputational harm or legal liability, which, in turn,
could cause a decline in our earnings or stock price.

Human Capital Risks

Our ability to operate effectively could be impaired if we fail to retain or recruit key personnel.

The success of our business is highly dependent on our ability to attract, retain and motivate highly skilled,
and sometimes highly specialized, employees, including in particular, operations, product development, research
and sales and marketing personnel. Our U.S. employees generally may voluntarily terminate their employment at
any time. The market for these individuals is extremely competitive and is likely to become more so as additional
investment management firms enter the ETF industry. Our compensation methods may not enable us to recruit
and retain required personnel. For example, price volatility in our common stock may impact our ability to
effectively use equity grants as an employee compensation incentive. Also, we may need to increase
compensation levels, which would decrease our net income or increase our losses. If we are unable to retain and
attract key personnel, it could have an adverse effect on our business, our results of operations and financial
condition.

37

Expense and Cash Management Risks

Our expenses are subject to fluctuations that could materially affect our operating results.

Our results of operations are dependent in part on the level of our expenses, which can vary from quarter to
quarter. Our expenses may fluctuate primarily as a result of discretionary spending, including additional headcount,
accruals for incentive compensation, marketing, advertising, sales and other expenses we incur in connection with
our day-to-day operations. Accordingly, our results of operations may vary from quarter to quarter.

Legal and Regulatory Risks

Compliance with extensive, complex and changing regulation imposes significant financial and strategic costs
on our business, and non-compliance could result in fines and penalties.

Our business is subject to extensive regulation of our business and operations. One of our U.S. subsidiaries,

WTAM, is a registered investment adviser and is subject to oversight by the SEC pursuant to its regulatory
authority under the Investment Advisers Act. We also must comply with certain requirements under the
Investment Company Act, with respect to the WisdomTree ETFs for which WTAM acts as investment adviser.
WTAM is also a member of the NFA and registered as a commodity pool operator for certain of our ETFs. As a
commodity pool operator, we are subject to oversight by the NFA and the CFTC pursuant to regulatory authority
under the Commodity Exchange Act. In addition, the content and use of our marketing and sales materials and of
our sales force in the U.S. regarding our U.S. listed ETFs is subject to the regulatory authority of FINRA, and the
SEC recently adopted rule amendments in seeking to modernize sales and marketing materials, which will impact
such materials. We are also subject to foreign laws and regulatory authorities with respect to operational aspects
of our products that invest in securities of issuers in foreign countries, in the marketing, offer and/or sales of our
products in foreign jurisdictions and in our offering of investment products domiciled outside of the U.S., such as
our ETPs issued by the ManJer Issuers, UCITS ETFs and ETPs issued by WMAI. Each of the regulatory bodies
with jurisdiction over us has regulatory powers dealing with many aspects of our business, including the
authority to grant, and, in specific circumstances to cancel, permissions to carry on particular businesses. Our or
our ETPs’ failure to comply with applicable laws or regulations could result in fines, censure, suspensions of
personnel or other sanctions, including revocation of our registration as an investment adviser. Even if a sanction
imposed against us, our personnel or our ETPs is small in monetary amount, the adverse publicity arising from
the imposition of sanctions against us or our ETPs by regulators could harm our reputation and thus result in
redemptions from our products and impede our ability to retain and attract investors in WisdomTree ETPs, all of
which may reduce our revenues.

We face the risk of significant intervention by regulatory authorities, including extended investigation

activity, adoption of costly or restrictive new regulations and judicial or administrative proceedings that may
result in substantial penalties. Among other things, we could be fined or be prohibited from engaging in some of
our business activities. The requirements imposed by our regulators are designed to ensure the integrity of the
financial markets and to protect investors in WisdomTree ETPs and our advisory clients and are not designed to
protect our stockholders. Consequently, these regulations often serve to limit our activities, including through
WisdomTree ETP investor protection and market conduct requirements.

The regulatory environment in which we operate also is subject to modifications and further regulation.
Concerns have been raised at various times about ETFs’ possible contribution to market volatility as well as the
disclosure requirements applicable to certain types of more complex ETFs. In addition, the SEC approved a
broad set of reforms regarding data reporting and fund liquidity, fund valuation and funds’ use of derivatives,
which are imposing, or are expected to impose, additional expense and require additional administrative services
and requirements, among other matters, in seeking to comply with the new rules. New laws or regulations, or
changes in the enforcement of existing laws or regulations, applicable to us or investors in our products also may
adversely affect our business, and our ability to function in this environment will depend on our ability to
constantly monitor and react to these changes. Compliance with new laws and regulations may result in increased
compliance costs and expenses.

38

Specific regulatory changes also may have a direct impact on our revenues. In addition to regulatory

scrutiny and potential fines and sanctions, regulators continue to examine different aspects of the asset
management industry. New regulation, revised regulatory or judicial interpretations, revised viewpoints,
outcomes of lawsuits against other fund complexes or growth in our ETP assets and/or profitability related to the
annual approval process for investment advisory agreements may result in the reduction of fees under these
agreements, which would mean a reduction in our revenues or otherwise may lead to an increase in costs or
expenses.

Our operations outside the U.S. are subject to the laws and regulations of various non-U.S. jurisdictions and

non-U.S. regulatory agencies and bodies. As we have expanded our international presence, a number of our
subsidiaries and international operations have become subject to regulatory systems in various jurisdictions,
comparable to those covering our operations in the U.S. Regulators in these non-U.S. jurisdictions may have
broad authority with respect to the regulation of financial services including, among other things, the authority to
grant or cancel required licenses or registrations.

From time to time, we may be involved in legal proceedings that could require significant management time
and attention, possibly resulting in significant expense or in an unfavorable outcome, which could have a
material adverse effect on our business, financial condition, results of operations and cash flows.

From time to time, we may be subject to litigation. In any litigation in which we are involved, we may be
forced to incur costs and expenses to defend ourselves or to pay a settlement or judgment or comply with any
injunctions in connection therewith if there is an unfavorable outcome. The expense of defending litigation may
be significant. The amount of time to resolve lawsuits is unpredictable and defending ourselves may divert
management’s attention from the day-to-day operations of our business, which could adversely affect our
business, results of operations, financial condition and cash flows. In addition, an unfavorable outcome in any
such litigation, including claims brought by investors in our WisdomTree WTI Crude Oil 3x Daily Leveraged
ETP totaling approximately €9.0 million ($11.1 million), could have a material adverse effect on our business,
results of operations, financial condition and cash flows. See Note 17 to our Consolidated Financial Statements
for additional information.

We may from time to time be subject to claims of infringement of third-party intellectual property rights,
which could harm our business.

Third parties may assert against us alleged patent, copyright, trademark or other intellectual property rights
to intellectual property that is important to our business. Any claims that our products or processes infringe the
intellectual property rights of others, regardless of the merit or resolution of such claims, could cause us to incur
significant costs in responding to, defending and resolving such claims, and may divert the efforts and attention
of our management from our business. As a result of such intellectual property infringement claims, we could be
required or otherwise decide that it is appropriate to:

•

•

•

•

•

pay third-party infringement claims;

discontinue selling the particular funds subject to infringement claims;

discontinue using the processes subject to infringement claims;

develop other intellectual property or products not subject to infringement claims, which could be time-
consuming and costly or may not be possible; or

license the intellectual property from the third party claiming infringement, which license may not be
available on commercially reasonable terms.

The occurrence of any of the foregoing could result in unexpected expenses, reduce our revenues and

adversely affect our business and financial results.

39

We have been issued a patent, but may not be able to enforce or protect our patent and other intellectual
property rights, which may harm our ability to compete and harm our business.

Although we have a patent relating to our index methodology and the operation of our ETFs, our ability to

enforce our patent and other intellectual property rights is subject to general litigation risks. If we cannot
successfully enforce our patent, we may lose the benefit of a future competitive advantage that it would
otherwise provide to us. If we seek to enforce our rights, we could be subject to claims that the intellectual
property right is invalid or is otherwise not enforceable. Furthermore, our assertion of intellectual property rights
could result in the other party seeking to assert alleged intellectual property rights of its own or assert other
claims against us, which could harm our business. If we are not ultimately successful in defending ourselves
against these claims in litigation, we may be subject to the risks described in the immediately preceding risk
factor entitled “We may from time to time be subject to claims of infringement of third-party intellectual
property rights, which could harm our business.”

Other Company Risks

A change of control of our company would automatically terminate our investment management agreements
relating to the WisdomTree U.S. listed ETFs unless the Board of Trustees of the WisdomTree Trust and
shareholders of the WisdomTree U.S. listed ETFs voted to continue the agreements. A change in control could
occur if a third party were to acquire a controlling interest in our Company.

Under the Investment Company Act, an investment management agreement with a fund must provide for its

automatic termination in the event of its assignment. The fund’s board must vote to continue such an agreement
following any such assignment and the shareholders of the WisdomTree U.S. listed ETFs must approve the
assignment. The cost of obtaining such shareholder approval can be significant and ordinarily would be borne by
us. Similarly, under the Investment Advisers Act, a client’s investment management agreement may not be
“assigned” by the investment adviser without the client’s consent.

An investment management agreement is considered under both acts to be assigned to another party when a

controlling block of the adviser’s securities is transferred. Under both acts, there is a presumption that a
stockholder beneficially owning 25% or more of an adviser’s voting stock controls the adviser and conversely a
stockholder beneficially owning less than 25% is presumed not to control the adviser. In our case, an assignment
of our investment management agreements may occur if a third party were to acquire a controlling interest in our
Company. We cannot be certain that the Trustees of the WisdomTree U.S. listed ETFs would consent to
assignments of our investment management agreements or approve new agreements with us if a change of
control occurs. And even if such approval were obtained, approval from the shareholders of the WisdomTree
U.S. listed ETFs would be required to be obtained; such approval could not be guaranteed and even if obtained,
likely would result in significant expense. This restriction may discourage potential purchasers from acquiring a
controlling interest in our Company.

Our revenues could be adversely affected if the Independent Trustees of the WisdomTree Trust do not approve
the continuation of our advisory agreements or determines that the advisory fees we receive from the
WisdomTree ETFs should be reduced.

Our revenues are derived primarily from investment advisory agreements with related parties. Our advisory

agreements with the WisdomTree Trust and the fees we collect from the WisdomTree U.S. listed ETFs are
subject to review and approval by the Independent Trustees of the WisdomTree Trust. The advisory agreements
are subject to initial review and approval. After the initial two-year term of the agreement for each ETF, the
continuation of such agreement must be reviewed and approved at least annually by a majority of the
Independent Trustees. In determining whether to approve the agreements, the Independent Trustees consider
factors such as the nature and quality of the services provided by us, the fees charged by us and the costs and
profits realized by us in connection with such services, as well as any ancillary or “fall-out” benefits from such
services, the extent to which economies of scale are shared with the WisdomTree U.S. listed ETFs, and the level

40

of fees paid by other similar funds. Our revenues would be adversely affected if the Independent Trustees do not
approve the continuation of our advisory agreements or determines that the advisory fees we charge to any
particular fund are too high, resulting in a reduction of our fees.

Damage to our reputation could adversely affect our business.

We believe we have developed a strong brand and a reputation for innovative, thoughtful products,

favorable long-term investment performance and excellent client services. The WisdomTree name and brand is a
valuable asset and any damage to it could hamper our ability to maintain and grow our AUM and attract and
retain employees, thereby having a material adverse effect on our revenues. Risks to our reputation may range
from regulatory issues to unsubstantiated accusations. Managing such matters may be expensive, time-
consuming and difficult.

Risks Relating to our Common and Preferred Stock and Convertible Notes

The market price of our common stock has been fluctuating significantly and may continue to do so, and you
could lose all or part of your investment.

The market price of our common stock has been fluctuating significantly and may continue to do so,

depending upon many factors, some of which may be beyond our control, including:

•

•

•

•

•

•

•

•

•

•

•

the ultimate duration of the COVID-19 pandemic and its short-term and long-term impact on our
business and the global economy;

decreases in our AUM;

variations in our quarterly operating results;

differences between our actual financial operating results and those expected by investors and analysts;

publication of research reports about us or the investment management industry;

changes in expectations concerning our future financial performance and the future performance of the
ETP industry and the asset management industry in general, including financial estimates and
recommendations by securities analysts;

our strategic moves and those of our competitors, such as acquisitions or consolidations;

changes in the regulatory framework of the ETP industry and the asset management industry in general
and regulatory action, including action by the SEC to lessen the regulatory requirements or shorten the
process under the Investment Company Act to become an ETP sponsor;

the level of demand for our stock, including the amount of short interest in our stock;

changes in general economic or market conditions; and

realization of any other of the risks described elsewhere in this section.

In addition, stock markets in general have experienced volatility that has often been unrelated to the

operating performance of a particular company. These broad market fluctuations may adversely affect the trading
price of our common stock. Furthermore, in the past, market fluctuations and price declines in a company’s stock
have led to securities class action litigations or other derivative stockholder lawsuits. If such a suit were to arise,
it could cause substantial costs to us and divert our resources regardless of the outcome.

41

If equity research analysts issue unfavorable commentary or downgrade our common stock, the price of our
common stock could decline.

The trading market for our common stock relies in part on the research and reports that equity research
analysts publish about us and our business. We do not control the opinions of these analysts. The price and
trading volume of our common stock could decline if one or more equity analysts issue unfavorable commentary
or downgrade our common stock or cease publishing reports about us or our business.

We may not have the ability to raise the funds necessary to settle conversions of the Convertible Notes or to
repurchase the Convertible Notes upon a fundamental change.

We have issued $175.0 million in aggregate principal amount of 4.25% convertible senior notes due 2023,
or the Convertible Notes. Holders of the Convertible Notes have the right to require us to repurchase their notes
upon the occurrence of a fundamental change at a fundamental change repurchase price equal to 100% of the
principal amount of the notes to be repurchased, plus accrued and unpaid interest, if any, as described in an
indenture, or the Indenture, dated June 16, 2020, between us and U.S. Bank National Association, as trustee. In
addition, upon conversion of the notes, we will be required to make cash payments in respect of the notes being
converted as described in the Indenture. However, we may not have enough available cash or be able to obtain
financing at the time we are required to make repurchases of notes surrendered therefor or notes being converted.
In addition, our ability to repurchase the notes or to pay cash upon conversions of the notes may be limited by
law, by regulatory authority or by agreements governing our future indebtedness. Further, if the fundamental
change also constitutes a change of control under the Certificate of Designations for our Series A Preferred Stock
and we are required to make other redemption payments as a result of the change of control, we would be
required to satisfy that obligation before making any payments on the notes. Our failure to repurchase notes at a
time when the repurchase is required by the Indenture or to pay any cash payable on future conversions of the
notes as required by the Indenture would constitute a default under the Indenture.

The conditional conversion feature of the Convertible Notes, if triggered, may adversely affect our financial
condition and liquidity.

In the event the conditional conversion feature of the Convertible Notes is triggered, holders of notes will be

entitled to convert the notes at any time during specified periods at their option, as described in the Indenture. If
one or more holders elect to convert their notes, we would be required to settle any converted principal through
the payment of cash, which could adversely affect our liquidity.

Preferred Shares issued in connection with the ETFS Acquisition contain redemption rights, which, if
triggered, could materially impact our financial position.

In connection with the ETFS Acquisition, we issued 14,750 shares of preferred stock, or Preferred Shares, to

ETFS Capital Limited, or ETFS Capital, which are convertible into 14,750,000 shares of our common stock,
subject to certain restrictions. ETFS Capital also has redemption rights for the Preferred Shares to protect against
corporate events such as our having an insufficient number of shares of authorized common stock to permit full
conversion and if, upon a change of control of us, ETFS Capital does not receive the same amount per Preferred
Share that it would have received had the Preferred Shares been converted prior to a change of control. Any such
redemption will be at a price per Preferred Share equal to the dollar volume-weighted average price for a share of
common stock for the 30-trading day period ending on the date of such attempted conversion or change of
control, as applicable, multiplied by 1,000. The redemption value of the Preferred Shares was $72.7 million at
December 31, 2020.

42

Future issuances of our common stock could lower our stock price and dilute the interests of existing
stockholders.

We may issue additional shares of our common stock in the future, either in connection with an acquisition

or for other business reasons. The issuance of a substantial amount of common stock could have the effect of
substantially diluting the interests of our current stockholders. In addition, the sale of a substantial amount of
common stock in the public market, either in the initial issuance or in a subsequent resale by the target company
in an acquisition which received such common stock as consideration or by investors who acquired such
common stock in a private placement, could have a material adverse effect on the market price of our common
stock.

Provisions in our certificate of incorporation and by-laws may prevent or delay an acquisition of our
company, which could decrease the market value of our common stock.

Provisions of Delaware law, our certificate of incorporation and our by-laws may discourage, delay or

prevent a merger, acquisition or other change in control that stockholders may consider favorable. These
provisions may also prevent or delay attempts by stockholders to replace or remove our current management or
members of our Board of Directors. These provisions include:

•

•

•

•

•

•

a classified Board of Directors;

limitations on the removal of directors;

advance notice requirements for stockholder proposals and nominations;

the inability of stockholders to act by written consent or to call special meetings;

the ability of our Board of Directors to make, alter or repeal our by-laws; and

the authority of our Board of Directors to issue preferred stock with such terms as our Board of
Directors may determine.

In addition, we are subject to the provisions of Section 203 of the Delaware General Corporation Law,
which limits business combination transactions with stockholders of 15% or more of our outstanding voting
stock that our Board of Directors has not approved. These provisions and other similar provisions make it more
difficult for stockholders or potential acquirers to acquire us without negotiation. These provisions may apply
even if some stockholders may consider the transaction beneficial to them.

As a result, these provisions could limit the price that investors are willing to pay in the future for shares of
our common stock. These provisions might also discourage a potential acquisition proposal or tender offer, even
if the acquisition proposal or tender offer is at a premium over the then current market price for our common
stock.

The payment of dividends to our stockholders and our ability to repurchase our common stock is subject to the
discretion of our Board of Directors and may be limited by our financial condition and any applicable laws.

In November 2014, we commenced a quarterly cash dividend and intend to continue to pay regular
dividends to our stockholders. In April 2019, our Board of Directors extended the term of our share repurchase
program for three years through April 27, 2022, under which $52.2 million remained available for repurchases as
of December 31, 2020. Any determination as to the payment of dividends or stock repurchases, as well as the
level of such dividends or repurchases, will depend on, among other things, general economic and business
conditions, our level of AUM, our strategic plans, our financial results and condition, limitations associated with
new credit facilities or other agreements that could limit the amount of dividends we are permitted to pay or the
stock we may repurchase, and any applicable laws. If, as a consequence of these various limitations and
restrictions, we are unable to generate sufficient income from our business, we may need to reduce or eliminate

43

the payment of dividends on our common stock or cease repurchasing our common stock. Any change in our
stock repurchases or the level of our dividends or the suspension of the payment thereof could adversely affect
our stock price.

In addition, our Board of Directors is authorized, without stockholder approval, to issue preferred stock with

such terms as our Board of Directors may, in its discretion, determine. Our Board of Directors could, therefore,
issue preferred stock with dividend rights superior to that of the common stock, which could also limit the
payment of dividends on the common stock.

ITEM 1B. UNRESOLVED STAFF COMMENTS

We have no unresolved comments from the SEC staff relating to our periodic or current reports filed with

the SEC pursuant to the Exchange Act.

ITEM 2. PROPERTIES

Our principal executive office is currently located at 245 Park Avenue, New York, New York 10167. We
lease approximately 38,000 square feet of office space under a lease that expires in July 2029, which includes a
cancellation option that is effective on August 21, 2024. While we believe that this space is sufficient to meet our
needs until the expiration of the lease, we have adopted a “remote first” philosophy in which employees will
primarily work remotely on a permanent basis and are planning to significantly reduce our office footprint.

ITEM 3. LEGAL PROCEEDINGS

We may be subject to reviews, inspections and investigations by the SEC, CFTC, NFA, state and foreign

regulators, as well as legal proceedings arising in the ordinary course of business. See Note 17 to our
Consolidated Financial Statements for additional information regarding claims brought by investors in our
WisdomTree WTI Crude Oil 3x Daily Leveraged ETP totaling approximately €9.0 million ($11.1 million).

ITEM 4. MINE SAFETY DISCLOSURES

Not applicable.

44

PART II

ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER

MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

Market Information

Our common stock is traded on the NASDAQ Global Select Market under the symbol “WETF.” As of
December 31, 2020, there were 232 holders of record of shares of our common stock and we believe there were
approximately 21,000 beneficial owners of our common stock.

In November 2014, we commenced a quarterly cash dividend and intend to continue to pay regular
dividends to our stockholders. Any determination as to the payment of dividends, as well as the level of such
dividends, will depend on, among other things, general economic and business conditions, our level of AUM, our
strategic plans, our financial results and condition, limitations associated with new credit facilities or other
agreements that could limit the amount of dividends we are permitted to pay, and any applicable laws.

Issuer Purchases of Equity Securities

The following table provides information with respect to purchases made by or on behalf of the Company or

any “affiliated purchaser” of shares of our common stock.

On April 24, 2019, our Board of Directors extended the term of our share repurchase program for three
years through April 27, 2022. During the three months ended December 31, 2020, we repurchased 44,351 shares
of our common stock under this program for an aggregate cost of approximately $0.2 million. As of
December 31, 2020, $52.2 million remained under this program for future purchases.

Total Number
of Shares
Purchased

Average Price
Paid Per Share

Total Number of
Shares Purchased
as
Part of Publicly
Announced Plans
or Programs

Period

October 1, 2020 to October 31, 2020 . . . . . . . . . .
November 1, 2020 to November 30, 2020 . . . . . .
December 1, 2020 to December 31, 2020 . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—
—
44,351

44,351

$ —
$ —
$4.93

$4.93

—
—
44,351

44,351

Approximate
Dollar Value
of Shares that
May Yet Be
Purchased
Under the
Plans or
Programs

(in thousands)

$52,191

45

ITEM 6. SELECTED FINANCIAL DATA

You should read the selected consolidated financial data presented below in conjunction with the section

entitled “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in this
Report and our consolidated financial statements and the related notes included elsewhere in this Report. The
selected consolidated statements of operations data presented below under the heading “Consolidated Statements
of Operations Data” for the years ended December 31, 2020, 2019 and 2018 and the selected consolidated
balance sheet data presented below under the heading “Consolidated Balance Sheet Data” as of December 31,
2020 and 2019 have been derived from our audited consolidated financial statements included elsewhere in this
Report. The selected consolidated financial data presented below under the headings “Consolidated Statements of
Operations Data” for the years ended December 31, 2017 and 2016 and under “Consolidated Balance Sheet
Data” as of December 31, 2018, 2017 and 2016 have been derived from our consolidated financial statements not
included in this Report. The historical results presented below are not necessarily indicative of the financial
results to be expected for future periods.

2020

2019

2018

2017

2016

(in thousands, except per share data)

Consolidated Statements of Operations Data:
Operating Revenues:

Advisory fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$250,182
3,517

$265,652
2,751

$271,104
3,012

$226,692
1,603

$218,217
703

Total revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

253,699

268,403

274,116

228,295

218,920

Operating Expenses:

Compensation and benefits . . . . . . . . . . . . . . . . . . . . . .
Fund management and administration . . . . . . . . . . . . .
Marketing and advertising . . . . . . . . . . . . . . . . . . . . . .
Sales and business development . . . . . . . . . . . . . . . . . .
Contractual gold payments . . . . . . . . . . . . . . . . . . . . . .
Professional and consulting fees . . . . . . . . . . . . . . . . . .
Occupancy, communications and equipment . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . .
Third-party distribution fees . . . . . . . . . . . . . . . . . . . . .
Acquisition and disposition-related costs . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

74,675
60,515
11,128
10,579
16,811
4,902
6,427
1,021
5,219
416
6,924

80,761
61,502
12,163
18,276
13,226
5,641
6,302
1,045
6,968
902
8,083

74,515
56,686
13,884
17,153
8,512
7,984
6,203
1,301
6,611
11,454
8,534

81,493
42,144
14,402
13,811
—
5,254
5,415
1,395
3,393
4,832
7,068

63,263
41,083
15,643
12,537
—
6,692
5,211
1,305
2,827
—
6,909

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . .

198,617

214,869

212,837

179,207

155,470

Operating income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other Income/(Expenses)

Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(Loss)/gain on revaluation of deferred consideration—
gold payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Settlement gain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impairments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on extinguishment of debt
. . . . . . . . . . . . . . . . . .
Acquisition payment . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other gains and losses, net . . . . . . . . . . . . . . . . . . . . . .

(Loss)/income before taxes . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

55,082

53,534

61,279

49,088

63,450

(9,668)

(11,240)

(7,962)

—

—

(56,821)
744
—
(22,752)
(2,387)
—
580

(35,222)
433

(11,293)
3,332
—
(30,710)
—
—
(3,502)

121
10,546

12,220
3,093
—
(17,386)
—
—
(205)

51,039
14,406

—
2,861
6,909
—
—
—
(666)

58,192
30,993

—
1,111
—
(1,676)
—
(6,738)
(585)

55,562
29,407

Net (loss)/income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (35,655) $ (10,425) $ 36,633

$ 27,199

$ 26,155

(Loss)/earnings per share—diluted(1)
. . . . . . . . . . . . . . . . . .
Weighted average common shares—diluted(1) . . . . . . . . . . .
Cash dividends declared per common share . . . . . . . . . . . . .

(1)

See Note 23 to our Consolidated Financial Statements

46

$

(0.25) $

(0.08) $

148,682
0.12
$

151,823
0.12
$

0.23
158,415
0.12
$

$

0.20
136,003
0.32
$

$

0.19
135,539
0.32
$

2020

2019

2018

2017

2016

Consolidated Balance Sheet Data:
Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Convertible Notes and Debt . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred consideration—gold payments (total) . . . . . . . . . .
Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Preferred stock—Series A Non-Voting Convertible . . . . . .
Stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 73,425
$896,692
$166,646
$230,137
$497,858
$132,569
$266,265

$ 74,972
$935,207
$175,956
$173,024
$465,226
$132,569
$337,412

$ 77,784
$937,518
$194,592
$161,540
$446,614
$132,569
$358,335

$ 92,722
$ 54,193
$254,985
$249,767
$ — $ —
$ — $ —
$ 62,034
$ 48,423
$ — $ —
$201,344
$192,951

47

ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND

RESULTS OF OPERATIONS

The following discussion and analysis of our financial condition and results of operations should be read

together with our consolidated financial statements and the related notes and the other financial information
included elsewhere in this Report. In addition to historical consolidated financial information, the following
discussion contains forward-looking statements that reflect our plans, estimates and beliefs. Our actual results
could differ materially from those discussed in the forward-looking statements. Factors that could cause or
contribute to these differences include those discussed below. For a more complete description of the risks noted
above and other risks that could cause our actual results to materially differ from our current expectations,
please see Item 1A. “Risk Factors” of this Report. We assume no obligation to update or revise publicly any
forward-looking statements, whether as a result of new information, future events or otherwise, unless required
by law.

Introduction

We are the only publicly-traded asset management company that focuses exclusively on exchange-traded

products, or ETPs, and are a leading global ETP sponsor based on assets under management, or AUM, with
AUM of $67.4 billion globally as of December 31, 2020. An ETP is a pooled investment vehicle that holds a
basket of securities, financial instruments or other assets and generally seeks to track (index-based) or outperform
(actively managed) the performance of a broad or specific equity, fixed income or alternatives market segment,
commodity or currency (or an inverse or multiple thereof). ETPs are listed on an exchange with their shares
traded in the secondary market at market prices, generally at approximately the same price as the net asset value
of their underlying components. ETP is an umbrella term that includes exchange-traded funds, or ETFs,
exchange-traded notes and exchange-traded commodities.

Our family of ETPs includes products that track our own indexes, third-party indexes and market prices of

commodities. We also offer actively managed products. Most of our equity-based funds employ a fundamentally
weighted investment methodology, which weights securities based on factors such as dividends, earnings or
investment factors, whereas most other industry indexes use a capitalization weighted methodology. We
distribute our products through all major channels within the asset management industry, including banks,
brokerage firms, registered investment advisers, institutional investors, private wealth managers and online
brokers primarily through our sales force. Our sales efforts are not primarily directed towards the retail segment
but rather are directed towards financial advisers that act as intermediaries between the end-client and us or
institutional investors.

We focus on creating products for investors that offer thoughtful innovation, smart engineering and
redefined investing. We have launched many first-to-market products and pioneered alternative weighting we
call “Modern Alpha,” which combines the outperformance potential of active management with the benefits of
passive management to offer investors cost-effective funds that are built to perform.

Through our operating subsidiaries, we provide investment advisory and other management services to our
ETPs collectively offering products covering equity, commodity, fixed income, leveraged-and-inverse, currency
and alternative strategies. In exchange for providing these services, we receive advisory fee revenues based on a
percentage of the ETPs’ average daily AUM. Our expenses are predominantly related to selling, operating and
marketing our products. We have contracted with third parties to provide certain operational services for the
ETPs.

We strive to deliver a better investing experience through innovative solutions. Continued investments in

technology-enabled and research-driven solutions and our Advisor Solutions program, which includes portfolio
construction, asset allocation, practice management services and digital tools for financial advisors, are meant to
differentiate us in the market, expand our distribution and further enhance our relationships with financial
advisors.

48

Executive Summary

Our mission is to be a profitable, growing and enduring financial services company with diversified revenue

streams and global coverage as well as to deliver a smarter investment and financial experience through the
quality of our exposures, products, solutions and the way we engage with our clients. We have prioritized several
important strategic initiatives, resulting in diversification of our AUM and compelling organic growth. We have
benefited from the expansion and diversification of our product line-up, investments in technology-enabled and
research-driven solutions and our award-winning Advisor Solutions program, the transformation of our
distribution reach and approach through an industry leading data intelligence function, prioritization of the
development and distribution of our fully open architecture model portfolios and the full integration of our
European business. We are also aggressively pursuing our digital assets initiatives and have been designing
workflows and engaging productively with regulators with a goal of launching products later this year.

The ETFS Acquisition, which we completed in April 2018, provided us with immediate scale in Europe, an

industry leading position in European listed gold and commodity products and greater AUM diversification
globally. Our European business has contributed $2.9 billion of net inflows and has experienced AUM growth of
49% since the completion of the acquisition.

Our diverse product lineup has us well positioned globally for growth and our focus and execution of our
strategic priorities have us better situated to capitalize on significant opportunities in the growing global ETP
market.

Business highlights include the following:

• With the integration of ESG criteria in our ex-state-owned family of products, we are now the third

largest ESG U.S. listed ETF issuer.

•

•

•

•

•

•

•

•

•

In December 2020, we announced the reorganization of the WisdomTree Enhanced Commodity
Strategy Fund—previously the WisdomTree Continuing Commodity Index Fund (GCC)—with an
updated approach to broad-based commodity investing.

In October 2020, we were named “Best International Equity ETF Issuer ($1BN+)” by the ETF Express
U.S. Awards 2020, which recognizes excellence among ETF issuers and service providers across a
wide range of categories.

In October 2020, we announced a collaboration with 55ip, a financial technology company, to deliver
WisdomTree model portfolios utilizing 55ip’s automated tax-smart technology.

In September 2020, we won two awards at the AJ Bell Fund & Investment Trust Awards 2020 for
WisdomTree Physical Gold (PHAU) and WisdomTree Cloud Computing UCITS ETF (WCLD).

In July 2020, we secured additional third-party relationships for our model portfolios, including Carson
Group, Riskalzye, Kwanti, ETF Logic and Orion.

In June 2020, we entered into a new distribution agreement in Italy for our model portfolios with The
Intermonte Eye, a digital service providing products to its network of private banks.

In March 2020, we were awarded “Best European Commodity ETF Provider” at the ETF Express 2020
European Awards.

In February 2020, we completed sale of our Canadian ETF business to CI Financial Corp.

In February 2020, in collaboration with Professor Jeremy Siegel, we launched two Siegel-WisdomTree
model portfolios—The Siegel-WisdomTree Global Equity Model and the Siegel-WisdomTree
Longevity Model.

• We launched 4 new International listed ETPs.

49

•

In connection with our capital management strategy, we issued $175.0 million of convertible senior
notes due 2023, repaid our debt previously outstanding and returned approximately $51.3 million to
our stockholders through stock repurchases and our ongoing quarterly cash dividend.

Planned Reduction in Office Footprint

Throughout the COVID-19 pandemic, we have been operating our business remotely without disruption.
The virtual work environment has led to new operating and cost efficiencies throughout our business. We have
therefore decided to adopt a “remote first” philosophy with plans to significantly reduce our office footprints in
New York and London.

We are marketing our New York office space for sublease and have allowed our London office lease to

expire. In connection with these actions, we anticipate recording an impairment charge of $9.0 million to
$12.0 million when our New York office space is sub-leased. We anticipate that our reduced office footprint will
achieve $3.0 million to $4.0 million of annual cost savings.

The timing of the impairment charge and realization of cost savings is highly dependent on our ability to
secure a subtenant, which we are estimating may occur by late 2021 or early 2022. The ultimate magnitude of
these estimates is subject to market rent received and the duration of the sublease, market rents paid for new
space, the actual amount of direct costs incurred and the discount rate used remeasure the carrying value of assets
associated with our current office space, among other factors.

Market Environment

The following chart reflects the annual returns of the broad-based equity indexes and gold prices over the

last three years.

Total Return Performance
12/31/17 - 12/31/20, monthly

145

130

115

100

85

70

2017

2018

2019

2020

S&P 500

MSCI Japan (Local)

MSCI EAFE (Local)

MSCI EM (USD)

MSCI EMU (Local)

Gold

Source: FactSet

50

U.S. listed ETF Industry Flows

U.S. listed ETF net flows for the year ended December 31, 2020 were $506 billion. Fixed income and U.S.

equity gathered the majority of those flows.

U.S. ETF Industry Net Inflows
($ in billions)

472

506

314

2020 U.S. ETF Industry Net Inflows
($ in billions)

210.4

199.1

2018

2019

2020

Fixed Income

U.S. Equity

Commodities

Int'l Equity

Other

EM Equity

41.3

27.1

27.1

1.4

Sources: Morningstar

European ETP Industry Flows

European ETP net flows were $121 billion for the year ended December 31, 2020. Equities and fixed

income gathered the majority of those flows.

European ETP Industry
Net Inflows
($ in billions)

2020 European ETP Industry 
Net Inflows/(Outflows)
($ in billions)

140

121

64.5

76

42.7

2018

2019

2020

Equity

Fixed Income

Commodities

Other

(1.4)
Alternatives

14.8

0.2

Source: Morningstar

Industry Developments

Asset Management—Consolidation

Over the last several months, a number of acquisitions in the asset management industry have either been
announced or completed, including the acquisitions of Legg Mason, Eaton Vance and Waddell & Reed, among
others. It has also become public that a well-known activist investor has taken stakes in Invesco and Janus
Henderson with an eye toward creating a large-scale firm to compete with the largest asset management players.
These trends have accelerated, as fee compression, cost pressures and increased regulations have weighed on the
industry, highlighting the importance of scale and operating efficiency to compete in today’s market.

Our growth strategies, which include launching innovative new products, investments in technology-enabled

and research-driven solutions and our Advisor Solutions program, increasing penetration in existing distribution
channels, leveraging data intelligence and our Modern Alpha investment approach, have been effective in
creating momentum in our core business. We believe these strategies, differentiated and innovative product set
and performance track records position us well for success to grow in this competitive landscape.

51

Competition and Fee Pressures

The asset management industry is highly competitive and we face substantial competition in virtually all
aspects of our business. Factors affecting our business include fees for our products, investment performance,
brand recognition, business reputation, quality of service and the continuity of our financial advisor and platform
relationships. We compete directly with other ETP sponsors and mutual fund companies and indirectly against
other investment management firms, insurance companies, banks, brokerage firms and other financial
institutions. Many of the firms we compete with are subsidiaries of large diversified financial companies and
many others are much larger in terms of AUM, years in operations and revenues and, accordingly, have much
larger sales organizations and budgets. In addition, these larger competitors may attract business through means
that are not available to us, including retail bank offices, investment banking, insurance agencies and broker-
dealers.

The ETP industry is becoming significantly more competitive. Existing players have broadened their suite

of products offering strategies that are, in some cases, similar to ours and large traditional asset managers are also
launching ETPs, some with similar strategies as well.

Price competition exists in not only commoditized product categories such as traditional, market
capitalization weighted index exposures and commodities, but also in non-market capitalization weighted or
factor-based exposures and commodities. Fee reductions by certain of our competitors has been a trend over the
last few years and continues to persist and many of our competitors are well positioned to benefit from this trend.
Certain larger competitors are able to offer products at lower price points or otherwise as loss leaders due to other
revenue sources available within such competitors that are currently unavailable to us. Newer players have also
been entering the ETP industry and frequently seek to differentiate by offering ETPs at a lower price point. Funds
are being offered with fees of 20 basis points or less, which have attracted approximately 84% of the net flows
globally during the last three years. However, while these low-cost products have accumulated a significant
amount of AUM recently, we estimate that these same funds represent only approximately 30% of global
revenues.

Being a first mover, or one of the first providers of ETPs in a particular asset class, can be a significant
advantage, as the first ETP in a category to attract scale in AUM and trading liquidity is generally viewed as the
most attractive product. We believe that our early launch of products in a number of asset classes or strategies,
including fundamental weighting and currency hedging along with commodities including gold, certain fixed
income, alternative and thematic categories, positions us well to maintain our standing as one of the leaders of
the ETP industry. Additionally, we believe our affiliated indexing or “self-indexing” model, as well as our more
recent active ETFs, enable us to launch proprietary products that do not have direct competition and are
positioned to generate alpha versus benchmarks. As investors increasingly become more comfortable with the
product structure, we believe there will be a greater focus on after-fee performance rather than using ETPs
primarily as low-cost market access vehicles. While we have selectively lowered fee rates on certain products
that have yet to attain scale, and there is no assurance that we will not lower fee rates on certain products in the
future, our strategy continues to include launching new funds in the same category with a differentiated exposure
at a lower fee rate, rather than reducing fees on existing products with a significant amount of AUM, long
performance track records, and secondary market liquidity, which continue to remain competitively priced for the
value provided, among other factors. We generally believe we are well positioned from a product pricing
perspective.

While we are not immune to fee pressure and have selectively lowered prices on a limited number of
products and launched recent products at lower fees, we believe our ability to successfully compete will depend
largely on our competitive product offerings and our ability to offer exposure to compelling investment strategies
with strong after-fee performance, develop distribution relationships, create new investment products, build
trading volume, AUM and outperforming track records in existing funds, offer a diverse platform of investment
choices, promote thought leadership and a differentiated solutions program, build upon our brand and attract and
retain talented sales professionals and other employees.

52

Components of Operating Revenue

Advisory fees

Substantially all of our revenues are comprised of advisory fees we earn from our ETPs. These advisory fees

are calculated based on a percentage of the ETPs’ average daily net assets. Our weighted average fee rates by
product category are as follows:

Commodity & Currency:
International Equity:
U.S. Equity:
Emerging Market Equity:

38bps
53bps
33bps
49bps

Leveraged & Inverse:
Fixed Income:
Alternatives:

89bps
19bps
55bps

We determine the appropriate advisory fee to charge for our ETPs based on the cost of operating each ETP

considering the types of securities the ETPs will hold, fees third-party service providers will charge us for
operating the ETPs and our competitors’ fees for similar ETPs. From time to time, we implement voluntary
waivers of a portion of our advisory fee. In addition, we earn a fee based on daily aggregate AUM of our ETPs in
exchange for bearing certain fund expenses.

Our advisory fee revenues may fluctuate based on general stock market trends, which include market value

appreciation or depreciation, currency fluctuations against the U.S. dollar, increased competition and level of
inflows or outflows from our ETPs.

Other income

Other income includes creation/redemption fees earned on our European non-UCITS products and fees from

licensing our indexes to third parties.

Components of Operating Expenses

Our operating expenses consist primarily of costs related to selling, operating and marketing our ETPs as

well as the infrastructure needed to run our business.

Compensation and benefits

Employee compensation and benefits expenses are expensed when incurred and include salaries, incentive

compensation, and related benefit costs. Virtually all of our employees receive incentive compensation that is
based on our operating results as well as their individual performance. Therefore, a portion of this expense will
fluctuate with our business results. To attract and retain qualified personnel, we must maintain competitive
employee compensation and benefit plans. We would expect changes in employee compensation and benefits
expense to be correlated with changes in our revenues and net inflows.

Also included in compensation and benefits are costs related to equity awards granted to our employees. Our

executive management and Board of Directors strongly believe that equity awards are an important part of our
employees’ overall compensation package and that incentivizing our employees with equity in the Company
aligns the interests of our employees with that of our stockholders. We use the fair value method in recording
compensation expense for equity-based awards. Under the fair value method, compensation expense is measured
at the grant date based on the estimated fair value of the award and is recognized as an expense over the vesting
period.

For the year ending December 31, 2021, we estimate that our compensation and benefits expense will be

$75 million to $85 million.

53

Fund management and administration

Fund management and administration expenses are expensed when incurred and are comprised of the

following costs we pay third-party service providers to operate our ETPs:

portfolio management of our ETPs (sub-advisory);
fund accounting and administration;
custodial and storage services;

•
•
•
• market making;
transfer agency;
•
accounting and tax services;
•
printing and mailing of stockholder materials;
•
index calculation;
•
indicative values;
•
distribution fees;
•
legal and compliance services;
•
exchange listing fees;
•
trustee fees and expenses;
•
preparation of regulatory reports and filings;
•
insurance;
•
certain local income taxes; and
•
other administrative services.
•

We are not responsible for extraordinary expenses, taxes and certain other expenses.

We depend on a number of parties to provide critical portfolio management services to our ETPs. The fees
we pay our sub-advisers generally are the higher of the fixed minimums per fund, which range from $25,000 to
$614,000 per year, or the percentage fee, which ranges between 0.015% and 0.20% per annum of average daily
AUM at various breakpoint levels depending on the nature of the ETP. In addition, we pay certain costs based on
transactions in our ETPs or based on inflow levels.

The fees we pay for accounting, tax, transfer agency, index calculation, indicative values and exchange
listing are based on the number of ETFs we have. The remaining fees are based on a combination of both AUM
and number of funds, or as incurred.

For the year ending December 31, 2021, we estimate that our gross margin percentage will be 77% to 78%
at current AUM/revenue levels. We define gross margin as total operating revenues less fund management and
administration expenses. Gross margin percentage is calculated as gross margin divided by total operating
revenues.

Marketing and advertising

Marketing and advertising expenses are recorded when incurred and include the following:

•

•

•

advertising and product promotion campaigns that are initiated to promote our existing and new ETPs
as well as brand awareness;

development and maintenance of our website; and

creation and preparation of marketing materials.

Our discretionary advertising comprises the largest portion of this expense. In addition, we may incur
expenditures in certain periods to attract inflows, the benefit of which may or may not be recognized from
increases to our AUM in future periods. However, due to the discretionary nature of some of these costs, they can
generally be reduced if there were a decline in the markets.

54

Sales and business development

Sales and business development expenses are recorded when incurred and include the following:

•

travel and entertainment or conference related expenses for our sales force;

• market data services for our research team;

•

•

•

sales related software tools;

voluntary payment of certain costs associated with the creation or redemption of ETF shares, as we
may elect from time to time; and

legal and other advisory fees associated with the development of new funds or business initiatives.

Contractual gold payments

Contractual gold payments expense represents an ongoing obligation requiring us to pay 9,500 ounces of

gold annually from the advisory fee income we earn for managing physically backed gold ETPs. See Note 12 to
our Consolidated Financial Statements for additional information.

Professional and consulting fees

Professional fees are expensed when incurred and consist of fees we pay to corporate advisers including

accountants, tax advisers, legal counsel, investment bankers, human resources or other consultants. These
expenses fluctuate based on our needs or requirements at the time. Certain of these costs are at our discretion and
can fluctuate year to year.

Occupancy, communications and equipment

Occupancy, communications and equipment expense includes costs for our corporate headquarters in

New York City as well as office related costs in our other locations.

Depreciation and amortization

Depreciation and amortization expense results primarily from amortization of leasehold improvements to

our office space as well as depreciation on fixed assets we purchase, which is depreciated over five to fifteen
years.

Third-party distribution fees

Third-party distribution fees, which are expensed as incurred, include payments made to enable our products

to be included on certain third-party platforms in exchange for commission-free trading or other preferential
access. These expenses also include payments to our third-party marketing agents in Latin America and Israel.
For the year ending December 31, 2021, we estimate that third-party distribution fees will be approximately
$6.0 million.

Acquisition and disposition-related costs

Acquisition and disposition-related costs are principally associated with costs incurred in connection with
the ETFS Acquisition, which was completed in April 2018. Also included are costs associated with the sale of
our Canadian ETF business, which was completed in February 2020.

55

Other

Other expenses consist primarily of insurance premiums, general office related expenses, securities license

fees for our sales force, public company related expenses, corporate related travel and entertainment and board of
director fees, including stock-based compensation related to equity awards we granted to our directors.

Components of Other Income/(Expenses) of a Recurring Nature

Interest expense

Interest expense is associated with our convertible notes and former credit facility. We recognize interest
expense using the effective interest method which includes the amortization of discounts, premiums and issuance
costs.

Revaluation of deferred consideration—gold payments

Deferred consideration arose in connection with the ETFS Acquisition and is remeasured each reporting
period using forward-looking gold prices observed on the CMX exchange, a selected discount rate and perpetual
growth rate. See Note 12 to our Consolidated Financial Statements for additional information.

Interest income

Interest income, which is recognized on an accrual basis, arises from investing our corporate cash and on

notes receivable previously outstanding.

Other gains and losses, net

Included herein are gains and losses arising from foreign exchange, the sale of gold earned from advisory

fees paid by physically-backed gold ETPs, and other miscellaneous items. Also included are losses arising from
the release of tax-related indemnification assets upon the expiration of the statute of limitations, for which an
equal and offsetting benefit is recognized in income tax expense.

Income Taxes

Our income tax expense consists of taxes due to federal, various state and local and certain foreign
authorities. We currently anticipate that our consolidated normalized effective tax rate will be approximately
19% to 20% for the year ending December 31, 2021. This estimated rate may change and is dependent upon our
actual taxable income earned in relation to our forecasts as well as any other items which may arise that are not
currently forecasted. Such items may include, but are not limited to, any revaluation on deferred consideration –
gold payments, reductions in unrecognized tax benefits and any stock-based compensation windfalls or
shortfalls. Corporate tax legislation could also impact our normalized effective tax rate.

Factors that May Impact our Future Financial Results

Our global AUM is well diversified across the commodity, U.S. equity, international developed markets and
emerging markets sectors. As a result, our operating results are particularly exposed to investor sentiment toward
investing in these products’ strategies and our ability to maintain AUM of these products, as well as the
performance of these products.

Our revenues are also highly correlated to the level and relative mix of our AUM, as well as the fee rate

associated with our ETPs. Changes in product mix have led to a decline in our average global advisory fee,
which, for the years ended December 31, 2018, 2019 and 2020 were 0.48%, 0.45% and 0.41%, respectively.

56

The chart below sets forth the asset mix of our ETPs for the last three years:

WisdomTree Global AUM
($ in billions)

$63.6

31%

28%

11%

10%

10%
6%

2019

4%

$67.4

39%

27%

9%
5%

13%

5%

2020

$54.1

29%

24%

12%

14%

10%

7%

2018

4%

Commodity & Currency

U.S. Equity

International Developed Market
Equity (ex DXJ/HEDJ)

DXJ/HEDJ

Emerging Market Equity

Fixed Income

Other

2%

Key Operating Statistics

The following table presents key operating statistics that serve as indicators for the performance of our

business:

GLOBAL ETPs (in millions)

Years Ended December 31,

2020

2019

2018

Beginning of period assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Assets acquired/(sold) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inflows/(outflows) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Market appreciation/(depreciation) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fund closures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$63,615
(778)
(6)
5,020
(459)

$54,094
—
596
9,196
(271)

$48,936
17,641
(4,432)
(8,006)
(45)

End of period assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$67,392

$63,615

$54,094

Average assets during the period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Average advisory fee during the period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Number of ETPs—end of the period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$61,158

$59,712

$56,397

0.41%
309

0.45%
367

0.48%
537

U.S. LISTED ETFs (in millions)

Beginning of period assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inflows/(outflows) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Market appreciation/(depreciation) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fund closures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$40,600
(1,253)
(609)
(221)

$35,486
(654)
5,858
(90)

$46,827
(5,169)
(6,127)
(45)

End of period assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$38,517

$40,600

$35,486

Average assets during the period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Average advisory fee during the period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Number of ETPs—end of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$34,304

$38,577

$42,241

0.41%
67

0.44%
80

0.48%
85

INTERNATIONAL LISTED ETPs (in millions)

Beginning of period assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Assets acquired/(sold) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inflows/(outflows) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Market appreciation/(depreciation) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fund closures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$23,015
(778)
1,247
5,629
(238)

$18,608
—
1,250
3,338
(181)

$ 2,109
17,641
737
(1,879)
—

End of period assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$28,875

$23,015

$18,608

Average assets during the period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Average advisory fee during the period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Number of ETPs—end of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$26,854

$21,135

$14,156

0.40%
242

0.45%
287

0.48%
452

57

Years Ended December 31,

2020

2019

2018

PRODUCT CATEGORIES (in millions)
Commodity & Currency

Beginning of period assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Assets acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inflows/(outflows) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Market appreciation/(depreciation) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$19,947
—
587
5,513

$15,830
—
1,147
2,970

$

278
16,778
484
(1,710)

End of period assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$26,047

$19,947

$15,830

Average assets during the period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$23,807

$18,085

$11,334

U.S. Equity

Beginning of period assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inflows/(outflows) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Market appreciation/(depreciation) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$17,732
766
(131)

$13,211
1,445
3,076

$14,135
859
(1,783)

End of period assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$18,367

$17,732

$13,211

Average assets during the period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$15,380

$15,846

$14,223

International Developed Equity

Beginning of period assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inflows/(outflows) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Market appreciation/(depreciation) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$13,011
(2,840)
(757)

$14,232
(3,452)
2,231

$25,495
(7,903)
(3,360)

End of period assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 9,414

$13,011

$14,232

Average assets during the period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 9,499

$13,187

$20,352

Emerging Market Equity

Beginning of period assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inflows/(outflows) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Market appreciation/(depreciation) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 6,400
1,700
439

$ 5,202
618
580

$ 5,798
311
(907)

End of period assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 8,539

$ 6,400

$ 5,202

Average assets during the period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 6,056

$ 5,703

$ 5,673

Fixed Income

Beginning of period assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inflows/(outflows) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Market appreciation/(depreciation) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 3,585
(286)
25

$ 2,245
1,280
60

$

703
1,607
(65)

End of period assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 3,324

$ 3,585

$ 2,245

Average assets during the period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 3,563

$ 3,572

$ 1,267

Leveraged & Inverse

Beginning of period assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Assets acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inflows/(outflows) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Market appreciation/(depreciation) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,138
—
197
152

$ 1,059
—
55
24

$

897
863
(214)
(487)

End of period assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,487

$ 1,138

$ 1,059

Average assets during the period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,361

$ 1,174

$ 1,164

Alternatives

Beginning of period assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inflows/(outflows) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Market appreciation/(depreciation) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

End of period assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Average assets during the period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

$

358
(125)
(19)

214

251

$

$

$

508
(162)
12

358

440

$

$

$

473
76
(41)

508

408

Closed ETPs

Beginning of period assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Assets sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inflows/(outflows) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Market appreciation/(depreciation) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fund closures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,444
(778)
(5)
(202)
(459)

$ 1,807
—
(335)
243
(271)

$ 1,157
—
348
347
(45)

End of period assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ — $ 1,444

$ 1,807

Average assets during the period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,241

$ 1,705

$ 1,976

Headcount . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

217

208

228

Note: Previously issued statistics may be restated due to fund closures and trade adjustments
Source: WisdomTree

58

Year Ended December 31, 2020 Compared to Year Ended December 31, 2019

Selected Operating and Financial Information

Year Ended
December 31,

2020

2019

Change

Percent
Change

Global AUM (in millions)
Average global AUM . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating Revenues (in thousands)
Advisory fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 61,158

$ 59,712

$ 1,446

2.4%

$250,182
3,517

$265,652
2,751

$(15,470)
766

(5.8%)
27.8%

Total revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$253,699

$268,403

$(14,704)

(5.5%)

Average Global AUM

Our average global AUM increased 2.4% from $59.7 billion at December 31, 2019 to $61.2 billion at

December 31, 2020 arising from market appreciation.

Operating Revenues

Advisory fees

Advisory fee revenues decreased 5.8% from $265.7 million during the year ended December 31, 2019 to
$250.2 million in the comparable period in 2020 due to a 4 basis point decline in our average global advisory fee
arising from AUM mix shift, notwithstanding the increase in our average AUM. Our average global advisory fee
declined from 0.45% during the year ended December 31, 2019 to 0.41% during the year ended December 31,
2020.

Other income

Other income increased 27.8% from $2.8 million during the year ended December 31, 2019 to $3.5 million

in the comparable period in 2020 primarily due to higher creation/redemption fees associated with our
international listed products.

Operating Expenses

Year Ended
December 31,

(in thousands)

2020

2019

Change

Compensation and benefits . . . . . . . . . . . . . . . . . . . . .
Fund management and administration . . . . . . . . . . . . .
Marketing and advertising . . . . . . . . . . . . . . . . . . . . . .
Sales and business development . . . . . . . . . . . . . . . . . .
Contractual gold payments . . . . . . . . . . . . . . . . . . . . . .
Professional and consulting fees . . . . . . . . . . . . . . . . .
Occupancy, communications and equipment . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . .
Third-party distribution fees . . . . . . . . . . . . . . . . . . . . .
Acquisition and disposition-related costs . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 74,675
60,515
11,128
10,579
16,811
4,902
6,427
1,021
5,219
416
6,924

$ 80,761
61,502
12,163
18,276
13,226
5,641
6,302
1,045
6,968
902
8,083

$ (6,086)
(987)
(1,035)
(7,697)
3,585
(739)
125
(24)
(1,749)
(486)
(1,159)

Percent
Change

(7.5%)
(1.6%)
(8.5%)
(42.1%)
27.1%
(13.1%)
2.0%
(2.3%)
(25.1%)
(53.9%)
(14.3%)

Total operating expenses . . . . . . . . . . . . . . . . . . .

$198,617

$214,869

$(16,252)

(7.6%)

59

As a Percent of Revenues:

Compensation and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fund management and administration . . . . . . . . . . . . . . . . . . . . . . .
Marketing and advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and business development . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Contractual gold payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Professional and consulting fees . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Occupancy, communications and equipment
. . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third-party distribution fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition and disposition-related costs . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended
December 31,

2020

2019

29.4% 30.1%
23.9% 22.9%
4.4% 4.6%
4.2% 6.8%
6.6% 4.9%
1.9% 2.1%
2.5% 2.4%
0.4% 0.4%
2.1% 2.6%
0.2% 0.3%
2.7% 3.0%

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

78.3% 80.1%

Compensation and benefits

Compensation and benefits expense decreased 7.5% from $80.8 million during the year ended December 31,

2019 to $74.7 million in the comparable period in 2020 due to lower incentive compensation accruals as well as
$3.5 million of severance expense included in the prior year period. Headcount was 208 and 217 at December 31,
2019 and 2020, respectively.

Fund management and administration

Fund management and administration expense decreased 1.6% from $61.5 million during the year ended

December 31, 2019 to $60.5 million in the comparable period in 2020 due to the sale of our Canadian ETF
business in February 2020, partly offset by higher average AUM. We had 80 U.S. listed ETFs and 287
International listed ETPs at December 31, 2019 compared to 67 U.S. listed ETFs and 242 International listed
ETPs at December 31, 2020.

Marketing and advertising

Marketing and advertising expense decreased 8.5% from $12.2 million during the year ended December 31,

2019 to $11.1 million in the comparable period in 2020 primarily due to lower discretionary spending resulting
from the COVID-19 pandemic.

Sales and business development

Sales and business development expense decreased 42.1% from $18.3 million during the year ended

December 31, 2019 to $10.6 million in the comparable period in 2020 primarily due to lower discretionary
spending resulting from the COVID-19 pandemic.

Contractual gold payments

Contractual gold payments expense increased 27.1% from $13.2 million during the year ended

December 31, 2019 to $16.8 million in the comparable period in 2020. This expense was associated with the
payment of 9,500 ounces of gold and was calculated using the average daily spot price of $1,393 and $1,770 per
ounce during the years ended December 31, 2019 and 2020, respectively.

60

Professional and consulting fees

Professional and consulting fees decreased 13.1% from $5.6 million during the year ended December 31,

2019 to $4.9 million in the comparable period in 2020 due to lower corporate consulting-related expenses.

Occupancy, communications and equipment

Occupancy, communications and equipment expense was essentially unchanged from the year ended

December 31, 2019.

Depreciation and amortization

Depreciation and amortization expense was essentially unchanged from the year ended December 31, 2019.

Third-party distribution fees

Third-party distribution fees decreased 25.1% from $7.0 million during the year ended December 31, 2019

to $5.2 million in the comparable period in 2020 primarily due to lower fees for platform relationships.

Acquisition and disposition-related costs

Acquisition and disposition-related costs were $0.9 million and $0.4 million during the year ended
December 31, 2019 and 2020. These were incurred in connection with the integration of ETFS during the year
ended December 31, 2019 and costs associated with the sale of our Canadian ETF business, which was
completed in February 2020.

Other

Other expenses decreased 14.3% from $8.1 million during the year ended December 31, 2019 to
$6.9 million in the comparable period in 2020 primarily due to lower office-related and travel expenses as a
result of our employees working remotely.

Other Income/(Expenses)

Year Ended
December 31,

(in thousands)

2020

2019

Change

Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on revaluation of deferred consideration . . . . . . .
Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impairments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . .
Loss on extinguishment of debt
Other gains and losses, net . . . . . . . . . . . . . . . . . . . . . .

$ (9,668)
(56,821)
744
(22,752)
(2,387)
580

$ (11,240)
(11,293)
3,332
(30,710)
—
(3,502)

$ 1,572
(45,528)
(2,588)
7,958
(2,387)
4,082

Percent
Change

(14.0%)
403.2%
(77.7%)
(25.9%)
n/a
n/a

Total other expenses, net

. . . . . . . . . . . . . . . . . . .

$(90,304)

$ (53,413)

$(36,891)

69.1%

As a Percent of Revenues:

Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on revaluation of deferred consideration . . . . . . . . . . . . . . . .
Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impairments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on extinguishment of debt . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other gains and losses, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended
December 31,

2020

2019

(3.8%)
(22.4%)

(4.2%)
(4.2%)
0.3% 1.2%
(9.0%) (11.4%)
(0.9%) —
0.2% (1.3%)

Total other expenses, net

. . . . . . . . . . . . . . . . . . . . . . . . . . . .

(35.6%) (19.9%)

61

Interest expense

Interest expense decreased 14.0% from $11.2 million during the year ended December 31, 2019 to

$9.7 million in the comparable period in 2020 due to a lower level of debt outstanding. Our effective interest rate
during the years ended December 31, 2019 and 2020 were 5.3% and 5.5%, respectively, and includes our cost of
borrowing and amortization of discounts, premiums and issuance costs.

Loss on revaluation of deferred consideration

We recognized a loss on revaluation of deferred consideration of $11.3 million and $56.8 million during the

years ended December 31, 2019 and 2020, respectively. The loss in each period was due to an increase in the
forward-looking price of gold when compared to the forward-looking gold curve at the beginning of each
respective year. The magnitude of any gain or loss is highly correlated to the magnitude of the change in the
forward-looking price of gold. In addition, the loss in the current year also resulted from a reduction in the
discount rate used to compute the present value of the annual payment obligations.

Interest income

Interest income decreased 77.7% from $3.3 million during the year ended December 31, 2019 to

$0.7 million in the comparable period in 2020 as paid-in-kind interest income was accrued in the prior period on
our former AdvisorEngine Inc., or AdvisorEngine, notes receivable.

Impairments

During the year ended December 31, 2020, we recognized non-cash impairment charges totaling
$22.8 million, including $19.7 million related to our former investment in AdvisorEngine, and $3.1 million
related to our investment in Thesys Group, Inc., or Thesys (See Notes 8 and 10 to our Consolidated Financial
Statements).

During the year ended December 31, 2019, we recognized non-cash impairment charges totaling

$30.7 million, including $30.1 million to our former investment in AdvisorEngine and $0.6 million in connection
with the termination of our Japan office lease.

Loss on extinguishment of debt

During the year ended December 31, 2020, we recognized a non-cash loss on extinguishment of debt of $2.4
million arising from the acceleration of debt issuance cost amortization in connection with the termination of our
former credit facility.

Other gains and losses, net

Other gains and losses, net were ($3.5) million and $0.6 million during the year ended December 31, 2019
and 2020, respectively. This includes a charge recorded during the years ended December 31, 2019 and 2020 of
$4.3 million and $6.0 million, respectively, arising from the release of a tax-related indemnification asset upon
the expiration of the statute of limitations. An equal and offsetting benefit has been recognized in income tax
expense. In addition, during the year ended December 31, 2020, we recognized a gain of $2.9 million associated
with the sale of our Canadian ETF business (See Note 3 to our Consolidated Financial Statements) and a gain of
$1.1 million arising from an adjustment to the estimated fair value of consideration received from the exit of our
investment in AdvisorEngine. The year ended December 31, 2019 also includes a gain of $0.4 million from the
recognition of the foreign currency translation adjustment upon the liquidation of our Japan business.

Gains and losses also generally arise from the sale of gold earned from advisory fees paid by our physically-

backed gold ETPs, foreign exchange fluctuations, securities owned and other miscellaneous items.

62

Income Taxes

Our effective income tax rate for the year ended December 31, 2020 of negative 1.2% resulted in income tax

expense of $0.4 million. Our tax rate differs from the federal statutory rate of 21% primarily due to a
non-deductible loss on revaluation of deferred consideration, a valuation allowance on capital losses and tax
shortfalls associated with the vesting and exercise of stock-based compensation awards. These items were partly
offset by a tax benefit of $6.0 million recognized in connection with the release of the tax-related indemnification
asset described above, a $2.9 million non-taxable gain recognized upon sale of our Canadian ETF business in the
first quarter, a tax benefit of $2.6 million recognized in connection with the release of a deferred tax asset
valuation allowance on interest carryforwards arising from our debt previously held in the UK and a lower tax
rate on foreign earnings.

Our effective income tax rate during the year ended December 31, 2019 was not meaningful as our income
before income taxes was $0.1 million. Our effective income tax rate differs from the federal statutory tax rate of
21% primarily due to a valuation allowance on capital losses and foreign net operating losses, a non-deductible
loss on revaluation of deferred consideration, non-deductible executive compensation, state and local income
taxes and tax shortfalls associated with the vesting and exercise of stock-based compensation awards, partly
offset by a $4.3 million reduction in unrecognized tax benefits and a lower tax rate on foreign earnings.

Year Ended December 31, 2019 Compared to Year Ended December 31, 2018

Selected Operating and Financial Information

Global AUM (in millions)
Average global AUM . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating Revenues (in thousands)
Advisory fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$268,403

$274,116

$(5,713)

Year Ended
December 31,

2019

2018

Change

Percent
Change

$ 59,712

$ 56,397

$ 3,315

5.9%

$265,652
2,751

$271,104
3,012

$(5,452)
(261)

(2.0%)
(8.7%)

(2.1%)

Acquisition of ETFS

In April 2018, we completed the ETFS Acquisition and therefore our results for the year ended December

2018 may not be directly comparable to our results from the year ended December 31, 2019.

Average Global AUM

Our average global AUM increased 5.9% from $56.4 billion during the year ended December 31, 2018 to
$59.7 billion in the comparable period in 2019 primarily due to the inclusion of AUM from the ETFS acquired
business for the entire year of 2019, market appreciation and net inflows into our U.S. equity, fixed income,
commodity and emerging market ETPs, largely offset by outflows from HEDJ and DXJ.

Operating Revenues

Advisory fees

Advisory fee revenues decreased 2.0% from $271.1 million during the year ended December 31, 2018 to
$265.7 million in the comparable period in 2019 due to a 3 basis point decline in our average global advisory fee
and lower average AUM of our U.S. listed products, partly offset by higher revenues earned from the ETFS

63

acquired business, which were recognized for the entire year of 2019. Our average global advisory fee declined
from 0.48% to 0.45% during the years ended December 31, 2018 and 2019, respectively, due to the ETFS
Acquisition and AUM mix shift.

Other income

Other income decreased 8.7% from $3.0 million during the year ended December 31, 2018 to $2.8

million in the comparable period in 2019 primarily due to lower licensing fee revenues.

Operating Expenses

Year Ended
December 31,

(in thousands)

2019

2018

Change

Compensation and benefits . . . . . . . . . . . . . . . . . . . . .
Fund management and administration . . . . . . . . . . . . .
Marketing and advertising . . . . . . . . . . . . . . . . . . . . . .
Sales and business development . . . . . . . . . . . . . . . . . .
Contractual gold payments . . . . . . . . . . . . . . . . . . . . . .
Professional and consulting fees . . . . . . . . . . . . . . . . .
Occupancy, communications and equipment . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . .
Third-party distribution fees . . . . . . . . . . . . . . . . . . . . .
Acquisition and disposition-related costs . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 80,761
61,502
12,163
18,276
13,226
5,641
6,302
1,045
6,968
902
8,083

$ 74,515
56,686
13,884
17,153
8,512
7,984
6,203
1,301
6,611
11,454
8,534

$ 6,246
4,816
(1,721)
1,123
4,714
(2,343)
99
(256)
357
(10,552)
(451)

Percent
Change

8.4%
8.5%
(12.4%)
6.5%
55.4%
(29.3%)
1.6%
(19.7%)
5.4%
(92.1%)
(5.3%)

Total operating expenses . . . . . . . . . . . . . . . . . . .

$214,869

$212,837

$ 2,032

1.0%

As a Percent of Revenues:

Compensation and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fund management and administration . . . . . . . . . . . . . . . . . . . . . . .
Marketing and advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and business development . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Contractual gold payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Professional and consulting fees . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . .
Occupancy, communications and equipment
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third-party distribution fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition and disposition-related costs . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended
December 31,

2019

2018

30.1% 27.2%
22.9% 20.7%
4.6% 5.1%
6.8% 6.2%
4.9% 3.1%
2.1% 2.9%
2.4% 2.3%
0.4% 0.4%
2.6% 2.4%
0.3% 4.2%
3.0% 3.1%

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

80.1% 77.6%

Compensation and benefits

Compensation and benefits expense increased 8.4% from $74.5 million during the year ended December 31,

2018 to $80.8 million in the comparable period in 2019 primarily due to higher incentive compensation, partly
offset by lower headcount related expenses. Headcount was 228 and 208 at December 31, 2018 and 2019,
respectively.

64

Fund management and administration

Fund management and administration expense increased 8.5% from $56.7 million during the year ended
December 31, 2018 to $61.5 million in the comparable period in 2019 due to expenses associated with the ETFS
acquired business, which were recognized for the entire year of 2019, partly offset by lower average AUM of our
U.S. listed products. We had 85 U.S. listed ETFs and 452 International listed ETPs at December 31, 2018
compared to 80 U.S. listed ETFs and 287 International listed ETPs at December 31, 2019.

Marketing and advertising

Marketing and advertising expense decreased 12.4% from $13.9 million during the year ended

December 31, 2018 to $12.2 million in the comparable period in 2019 primarily due to lower domestic spending.

Sales and business development

Sales and business development expense increased 6.5% from $17.2 million during the year ended

December 31, 2018 to $18.3 million in the comparable period in 2019 due to expenses associated with the ETFS
acquired business, which were recognized for the entire year of 2019, as well as costs associated with the launch
of our Bitcoin ETP.

Contractual gold payments

Contractual gold payments expense increased 55.4% from $8.5 million during the period April 11, 2018

through December 31, 2018 to $13.2 million during the year ended December 31, 2019. This expense was
associated with the payment of 9,500 ounces of gold (6,835 ounces for the period from April 11, 2018 through
December 31, 2018) and was calculated using the average daily spot price of $1,246 and $1,393 per ounce during
the year to date periods of 2018 and 2019, respectively.

Professional and consulting fees

Professional and consulting fees decreased 29.3% from $8.0 million during the year ended December 31,

2018 to $5.6 million in the comparable period in 2019 due to lower spending on corporate consulting-related
expenses.

Occupancy, communications and equipment

Occupancy, communications and equipment expense was essentially unchanged from the year ended

December 31, 2018.

Depreciation and amortization

Depreciation and amortization expense decreased 19.7% from $1.3 million during the year ended

December 31, 2018 to $1.0 million in the comparable period in 2019 primarily due to the closure of our office in
Japan.

Third-party distribution fees

Third-party distribution fees were essentially unchanged from the year ended December 31, 2018.

Acquisition and disposition-related costs

Acquisition and disposition-related costs decreased 92.1% from $11.5 million during the year ended
December 31, 2018 to $0.9 million in the comparable period in 2019 reflecting the substantial completion of the

65

integration of ETFS. Expenses incurred during the year ended December 31, 2019 also include costs associated
with the sale of our Canadian ETF business, which was completed in February 2020.

Other

Other expenses were essentially unchanged from the year ended December 31, 2018.

Other Income/(Expenses)

(in thousands)

Year Ended
December 31,

2019

2018

Change

Percent
Change

41.2%
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $(11,240) $ (7,962) $ (3,278)
n/a
(23,513)
(Loss)/gain on revaluation of deferred consideration . . . . . .
7.7%
Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
239
(13,324)
Impairments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
76.6%
(3,297) 1,608.3%
Other losses, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

12,220
3,093
(17,386)
(205)

(11,293)
3,332
(30,710)
(3,502)

Total other expenses, net . . . . . . . . . . . . . . . . . . . . . . . . $(53,413) $(10,240) $(43,173)

421.6%

As a Percent of Revenues:

Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(Loss)/gain on revaluation of deferred consideration . . . . . . . . . . . .
Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impairments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other losses, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended
December 31,

2019

2018

(4.2%) (2.9%)
(4.2%) 4.5%
1.2% 1.1%
(11.4%) (6.3%)
(1.3%) (0.1%)

Total other expenses, net

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(19.9%) (3.7%)

Interest expense

Interest expense increased 41.2% from $8.0 million during the year ended December 31, 2018 to
$11.2 million in the comparable period in 2019 as borrowing under our former credit facility commenced on
April 11, 2018. In addition, the increase was attributable to higher interest rates, partly offset by a reduced
borrowing as we partially repaid $21.0 million of our outstanding debt during the year ended December 31, 2019.
Our effective interest rate during April 11, 2018 through December 31, 2018 and during the year ended
December 31, 2019 was 5.1% and 5.3%, respectively, and includes our cost of borrowing and amortization of
issuance costs.

(Loss)/gain on revaluation of deferred consideration

We recognized a gain on revaluation of deferred consideration of $12.2 million during the year ended
December 31, 2018 as the price of gold had declined when compared to April 11, 2018, the date in which the
deferred consideration was originally measured. During the year ended December 31, 2019 we recognized a loss
of ($11.3) million due to an increase in the price of gold, partly offset by the flattening of the forward-looking
curve when compared to the forward-looking curve on December 31, 2018. The magnitude of any gain or loss is
highly correlated to the magnitude of the change in the forward-looking price of gold.

66

Interest income

Interest income increased 7.7% from $3.1 million during the year ended December 31, 2018 to $3.3 million

in the comparable period in 2019 due to paid-in-kind interest accrued on our former AdvisorEngine notes
receivable, partly offset by the maturity of our short-term investment grade portfolio which occurred in the prior
year.

Impairments

During the year ended December 31, 2019, we recognized non-cash impairment charges totaling

$30.7 million, including $30.1 million to our former investment in AdvisorEngine and $0.6 million in connection
with the termination of our Japan office lease.

During the year ended December 31, 2018, impairment charges of $17.4 million were recognized on the

following items: (i) $10.0 million on the intangible asset associated with the WisdomTree Continuous
Commodity Index Fund, or GCC; (ii) $3.8 million related to our ownership stake in Thesys; (iii) $3.3 million
upon the expiration of our option to acquire the remaining equity interests in AdvisorEngine; and (iv)
$0.3 million associated with the disposal of the fixed assets of our Japan office.

Other losses, net

Other losses, net were $0.2 million and $3.5 million during the year ended December 31, 2018 and 2019,

respectively. Included in the loss recognized in the current year is a charge of $4.3 million arising from the
release of a tax-related indemnification asset upon the expiration of the statute of limitations. The
indemnification asset arose from the ETFS Acquisition. An equal and offsetting benefit has been recognized in
income tax expense. Also included in the year ended December 31, 2019 is a gain of $0.4 million from the
recognition of the foreign currency translation adjustment upon the liquidation of our Japan business. Gains and
losses also generally arise from the sale of gold earned from advisory fees paid by our physically-backed gold
ETPs, foreign exchange fluctuations, securities owned and other miscellaneous items.

Income Taxes

Our effective income tax rate during the year ended December 31, 2019 was not meaningful as our income
before income taxes was $0.1 million. Our effective income tax rate differs from the federal statutory tax rate of
21% primarily due to a valuation allowance on capital losses and foreign net operating losses, a non-deductible
loss on revaluation of deferred consideration, non-deductible executive compensation, state and local income
taxes and tax shortfalls associated with the vesting and exercise of stock-based compensation awards, partly
offset by a $4.3 million reduction in unrecognized tax benefits and a lower tax rate on foreign earnings.

Our effective income tax rate for the year ended December 31, 2018 of 28.2% resulted in income tax
expense of $14.4 million. Our tax rate differs from the federal statutory tax rate of 21% primarily due to a
valuation allowance on foreign net operating losses, non-deductible acquisition and disposition-related costs,
state and local income taxes and a valuation allowance on capital losses, partly offset by a non-taxable gain on
revaluation of deferred consideration, a lower tax rate on foreign earnings and stock-based compensation
windfall tax benefits.

67

Quarterly Results

The following tables set forth our unaudited consolidated quarterly statement of operations data, both in
dollar amounts and as a percentage of total revenues, and our unaudited consolidated quarterly operating data for
the quarters in 2020 and 2019. In our opinion, this unaudited information has been prepared on substantially the
same basis as the consolidated financial statements appearing elsewhere in this Report and includes all
adjustments (consisting of normal recurring adjustments) necessary for a fair statement of the unaudited
consolidated quarterly data. The unaudited consolidated quarterly data should be read together with the
consolidated financial statements and related notes included elsewhere in this Report. The results for any quarter
are not necessarily indicative of results for any future period, and you should not rely on them as such.

(in thousands, except per share amounts)

Q4/20

Q3/20

Q2/20

Q1/20

Q4/19

Q3/19

Q2/19

Q1/19

Operating Revenues:

Advisory fees . . . . . . . . . . . . . . . . . . . . . . . .
Other income . . . . . . . . . . . . . . . . . . . . . . . . .

$ 66,105
954

$ 63,919
721

$ 57,208
918

$ 62,950
924

$ 68,179
728

$67,006
712

$65,627
666

$64,840
645

Total revenues . . . . . . . . . . . . . . . . . . . .

67,059

64,640

58,126

63,874

68,907

67,718

66,293

65,485

Operating Expenses:

Compensation and benefits . . . . . . . . . . . . . .
Fund management and administration . . . . .
Marketing and advertising . . . . . . . . . . . . . .
Sales and business development . . . . . . . . . .
Contractual gold payments . . . . . . . . . . . . . .
Professional and consulting fees . . . . . . . . . .
Occupancy, communications and

equipment . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . .
Third-party distribution fees . . . . . . . . . . . . .
Acquisition and disposition-related costs . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

20,827
16,350
3,715
2,595
4,449
1,322

1,622
261
1,291
—
1,720

19,098
15,219
2,996
2,386
4,539
950

1,611
253
1,233
—
1,611

Total operating expenses . . . . . . . . . . . .

54,152

49,896

Operating income . . . . . . . . . . . . . . . . .

12,907

14,744

17,455
14,461
1,949
2,181
4,063
1,357

1,643
251
1,340
33
1,596

46,329

11,797

17,295
14,485
2,468
3,417
3,760
1,273

1,551
256
1,355
383
1,997

48,240

15,634

19,280
15,650
3,551
5,329
3,516
1,604

1,587
253
1,146
366
1,816

18,880
15,110
3,022
4,354
3,502
1,259

1,549
259
1,503
190
1,959

21,300
15,576
2,910
4,171
3,110
1,296

1,548
264
1,919
33
2,255

21,301
15,166
2,680
4,422
3,098
1,482

1,618
269
2,400
313
2,053

54,098

51,587

54,382

54,802

14,809

16,131

11,911

10,683

Other Income/(Expenses):

Interest expense . . . . . . . . . . . . . . . . . . . . . . .
(Loss)/gain on revaluation of deferred

consideration . . . . . . . . . . . . . . . . . . . . . . .
Interest income . . . . . . . . . . . . . . . . . . . . . . .
Impairments . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . .
Loss on extinguishment of debt
. . . . . . . . . . . . . .
Other gains and losses, net

(Loss)/income before income taxes . . .
Income tax expense/(benefit) . . . . . . . . . . . .

(2,694)

(2,511)

(2,044)

(2,419)

(2,606)

(2,832)

(2,910)

(2,892)

(22,385)
351
—
—
524

(11,297)
2,200

(8,870)
111
(3,080)
—
744

1,138
1,408

(23,358)
119
—
(2,387)
1,819

(14,054)
(804)

(2,208)
163
(19,672)
—
(2,507)

(11,009)
(2,371)

(5,354)
936
(30,138)
—

(2)

(22,355)
3,525

(6,306)
799
—
—
843

8,635
4,483

(4,037)
818
—
—
284

6,066
3,587

4,404
779
(572)
—
(4,627)

7,775
(1,049)

Net (loss)/income . . . . . . . . . . . . . . . . . . . . . . . . .

($ 13,497) $ (270)

($ 13,250)

($ 8,638)

($ 25,880) $ 4,152

$ 2,479

$ 8,824

(Loss)/earnings per share—basic . . . . . . . . . . . . .

(Loss)/earnings per share—diluted . . . . . . . . . . . .

($

($

0.10)

($ 0.01)

($

0.09)

($

0.06)

($

0.17) $

0.02

0.10)

($ 0.01)

($

0.09)

($

0.06)

($

0.17) $

0.02

Dividends per common share . . . . . . . . . . . . . . . .

$

0.03

$

0.03

$

0.03

$

0.03

$

0.03

$

0.03

$

$

$

0.01

$ 0.05

0.01

$ 0.05

0.03

$

0.03

68

Q4/20

Q3/20

Q2/20

Q1/20

Q4/19

Q3/19

Q2/19

Q1/19

Percent of Revenues
Operating Revenues

Advisory fees . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income . . . . . . . . . . . . . . . . . . . . . . . . . .

98.6%
1.4%

98.9%
1.1%

98.4%
1.6%

98.6%
1.4%

98.9%
1.1%

98.9%
1.1%

99.0%
1.0%

99.0%
1.0%

Total revenues . . . . . . . . . . . . . . . . . . . . .

100.0% 100.0% 100.0%

100.0% 100.0% 100.0% 100.0% 100.0%

Operating Expenses

Compensation and benefits . . . . . . . . . . . . . . .
Fund management and administration . . . . . . .
Marketing and advertising . . . . . . . . . . . . . . . .
Sales and business development
. . . . . . . . . . .
Contractual gold payments . . . . . . . . . . . . . . .
Professional and consulting fees . . . . . . . . . . .
Occupancy, communications and

equipment . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . .
Third-party distribution fees . . . . . . . . . . . . . .
Acquisition and disposition-related costs . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other

31.1%
24.4%
5.5%
3.9%
6.6%
2.0%

2.4%
0.4%
1.9%
n/a
2.6%

29.6%
23.5%
4.6%
3.7%
7.0%
1.5%

2.5%
0.4%
1.9%
n/a
2.5%

30.0%
24.9%
3.3%
3.8%
7.0%
2.3%

2.8%
0.4%
2.3%
0.1%
2.8%

27.1%
22.7%
3.9%
5.3%
5.9%
2.0%

2.4%
0.4%
2.1%
0.6%
3.1%

28.0%
22.7%
5.2%
7.7%
5.1%
2.3%

2.3%
0.4%
1.7%
0.5%
2.6%

27.9%
22.3%
4.5%
6.5%
5.2%
1.9%

2.2%
0.4%
2.2%
0.2%
2.9%

32.1%
23.5%
4.4%
6.3%
4.7%
1.9%

2.3%
0.4%
2.9%
0.1%
3.4%

32.5%
23.2%
4.1%
6.8%
4.7%
2.3%

2.4%
0.4%
3.7%
0.5%
3.1%

Total operating expenses . . . . . . . . . . . . .

80.8%

77.2%

79.7%

75.5%

78.5%

76.2%

82.0%

83.7%

Operating income . . . . . . . . . . . . . . . . . . .

19.2%

22.8%

20.3%

24.5%

21.5%

23.8%

18.0%

16.3%

Other Income/(Expenses)

Interest expense . . . . . . . . . . . . . . . . . . . . . . . .
(Loss)/gain on revaluation of deferred

consideration . . . . . . . . . . . . . . . . . . . . . . . .
Interest income . . . . . . . . . . . . . . . . . . . . . . . . .
Impairments . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on extinguishment of debt . . . . . . . . . . . .
Other gains and losses, net . . . . . . . . . . . . . . . .

(Loss)/income before income taxes . . . . . . . . . . . . .
Income tax expense/(benefit) . . . . . . . . . . . . . . . . . .

(4.0%)

(3.9%)

(3.5%)

(3.8%)

(3.8%)

(4.2%)

(4.4%)

(4.4%)

(33.3%)
0.5%
n/a
n/a
0.8%

(16.8%)
3.3%

(13.7%)
0.2%
(4.8%)
n/a
1.2%

(40.2%)
0.2%
n/a
(4.1%)
3.1%

1.8% (24.2%)
(1.4%)
2.2%

(3.5%)
0.2%
(30.7%)
n/a
(3.9%)

(17.2%)
(3.7%)

(7.8%)
1.4%
(43.7%)
n/a
0.0%

(32.4%)
5.1%

(9.3%)
1.2%
n/a
n/a
1.2%

12.7%
6.6%

(6.1%)
1.2%
n/a
n/a
0.4%

9.1%
5.4%

3.7%

6.7%
1.2%
(0.9%)
n/a
(7.0%)

11.9%
(1.6%)

13.5%

Net (loss)/income . . . . . . . . . . . . . . . . . . . . . . . . . .

(20.1%)

(0.4%)

(22.8%)

(13.5%)

(37.5%)

6.1%

Q4/20

Q3/20

Q2/20

Q1/20

Q4/19

Q3/19

Q2/19

Q1/19

Operating Statistics
GLOBAL ETPs (in millions)

Beginning of period assets . . . . . . . . . . . . . . . .
Assets sold . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inflows/(outflows) . . . . . . . . . . . . . . . . . . . . . .
Market appreciation/(depreciation) . . . . . . . . .
Fund closures . . . . . . . . . . . . . . . . . . . . . . . . . .

$60,710

$57,666

$50,347

—
881
5,898
(97)

—
(477)
3,567
(46)

—
126
7,489
(296)

$ 63,615
(778)
(536)
(11,934)
(20)

$59,981

$60,389

$59,112

$54,094

—
390
3,247
(3)

—
(698)
471
(181)

—
343
934
—

—
561
4,544
(87)

End of period assets . . . . . . . . . . . . . . . . . . . . .

$67,392

$60,710

$57,666

$ 50,347

$63,615

$59,981

$60,389

$59,112

Average assets during the period . . . . . . . . . . .
Average advisory fee during the period . . . . . .
Number of ETPs —end of the period . . . . . . .

$64,125

$61,216

$55,708

$ 60,189

$61,858

$60,306

$58,575

$57,683

0.41%
309

0.42%
305

0.41%
311

0.42%
331

0.44%
349

0.44%
348

0.45%
536

0.46%
534

U.S. LISTED ETFs (in millions)

Beginning of period assets . . . . . . . . . . . . . . . .
Inflows/(outflows) . . . . . . . . . . . . . . . . . . . . . .
Market appreciation/(depreciation) . . . . . . . . .
Fund closures . . . . . . . . . . . . . . . . . . . . . . . . . .

$33,310
919
4,385
(97)

$31,362
575
1,373
—

$28,920
(1,474)
4,030
(114)

$ 40,600
(1,273)
(10,397)
(10)

$37,592
563
2,448
(3)

$39,220
(1,198)
(430)
—

$39,366
(166)
20

—

$35,486
147
3,820
(87)

End of period assets . . . . . . . . . . . . . . . . . . . . .

$38,517

$33,310

$31,362

$ 28,920

$40,600

$37,592

$39,220

$39,366

Average assets during the period . . . . . . . . . . .
Average advisory fee during the period . . . . . .
Number of ETFs —end of the period . . . . . . .

$36,002

$32,984

$30,626

$ 36,940

39,094

$37,857

$38,945

$38,061

0.40%
67

0.41%
67

0.41%
67

0.43%
77

0.44%
80

0.44%
80

0.44%
79

0.45%
77

69

Q4/20

Q3/20

Q2/20

Q1/20

Q4/19

Q3/19

Q2/19

Q1/19

INTERNATIONAL LISTED ETPs
(in millions)

Beginning of period assets . . . . . . . . . . . . . . . .
Assets sold . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inflows/(outflows) . . . . . . . . . . . . . . . . . . . . . . .
Market appreciation/(depreciation) . . . . . . . . . .
Fund closures . . . . . . . . . . . . . . . . . . . . . .

$27,400
—
(38)
1,513
—

$26,304
—
(1,052)
2,194
(46)

$21,427
—
1,600
3,459
(182)

$23,015
(778)
737
(1,537)
(10)

$22,389
—
(173)
799
—

$21,169
—
500
901
(181)

$19,746
—
509
914
—

$18,608
—
414
724
—

End of period assets . . . . . . . . . . . . . . . . . . . . .

$28,875

$27,400

$26,304

$21,427

$23,015

$22,389

$21,169

$19,746

Average assets during the period . . . . . . . . . . .
Average advisory fee during the period . . . . . .
Number of ETPs – end of the period . . . . . . . .

$28,123

$28,232

$25,082

$23,249

$22,764

$22,449

$19,630

$19,622

0.42%
242

0.42%
238

0.41%
244

0.40%
254

0.44%
269

0.44%
268

0.46%
457

0.47%
457

PRODUCT CATEGORIES
Commodity & Currency

Beginning of period assets . . . . . . . . . . . . . . . .
Inflows/(outflows) . . . . . . . . . . . . . . . . . . . . . . .
Market appreciation/(depreciation) . . . . . . . . . .

$25,122
(254)
1,179

$24,191
(1,106)
2,037

$19,748
1,325
3,118

$19,947
622
(821)

$19,599
(250)
598

$18,075
524
1,000

$16,545
624
906

$15,830
249
466

End of period assets . . . . . . . . . . . . . . . . . . . . .

$26,047

$25,122

$24,191

$19,748

$19,947

$19,599

$18,075

$16,545

Average assets during the period . . . . . . . . . . .

$25,676

$25,878

$22,964

$20,302

$19,770

$19,438

$16,508

$16,568

U.S. Equity

Beginning of period assets . . . . . . . . . . . . . . . .
Inflows/(outflows) . . . . . . . . . . . . . . . . . . . . . . .
Market appreciation/(depreciation) . . . . . . . . . .

$15,612
395
2,360

$13,997
897
718

$12,151
(241)
2,087

$17,732
(285)
(5,296)

$16,281
460
991

$15,889
239
153

$15,747
107
35

$13,211
639
1,897

End of period assets . . . . . . . . . . . . . . . . . . . . .

$18,367

$15,612

$13,997

$12,151

$17,732

$16,281

$15,889

$15,747

Average assets during the period . . . . . . . . . . .

$17,050

$15,141

$13,302

$16,011

$16,969

$15,872

$15,677

$14,810

International Developed Market Equity

Beginning of period assets . . . . . . . . . . . . . . . .
Inflows/(outflows) . . . . . . . . . . . . . . . . . . . . . . .
Market appreciation/(depreciation) . . . . . . . . . .

$ 8,621
(191)
984

$ 8,839
(587)
369

$ 8,659
(965)
1,145

$13,011
(1,097)
(3,255)

$12,169
(135)
977

$13,313
(1,009)
(135)

$14,056
(733)
(10)

$14,232
(1,575)
1,399

End of period assets . . . . . . . . . . . . . . . . . . . . .

$ 9,414

$ 8,621

$ 8,839

$ 8,659

$13,011

$12,169

$13,313

$14,056

Average assets during the period . . . . . . . . . . .

$ 8,930

$ 8,835

$ 8,779

$11,453

$12,607

$12,379

$13,593

$14,197

Emerging Market Equity

Beginning of period assets . . . . . . . . . . . . . . . .
Inflows/(outflows) . . . . . . . . . . . . . . . . . . . . . . .
Market appreciation/(depreciation) . . . . . . . . . .

$ 5,979
1,399
1,161

$ 5,413
257
309

$ 4,600
(25)
838

$ 6,400
69
(1,869)

$ 5,699
195
506

$ 5,966
176
(443)

$ 5,626
346
(6)

$ 5,202
(99)
523

End of period assets . . . . . . . . . . . . . . . . . . . . .

$ 8,539

$ 5,979

$ 5,413

$ 4,600

$ 6,400

$ 5,699

$ 5,966

$ 5,626

Average assets during the period . . . . . . . . . . .

$ 7,249

$ 5,917

$ 5,129

$ 5,919

$ 5,991

$ 5,729

$ 5,674

$ 5,411

Fixed Income

Beginning of period assets . . . . . . . . . . . . . . . .
Inflows/(outflows) . . . . . . . . . . . . . . . . . . . . . . .
Market appreciation/(depreciation) . . . . . . . . . .

$ 3,630
(330)
24

$ 3,530
76
24

$ 3,527
(53)
56

$ 3,585
21
(79)

$ 3,337
218
30

$ 3,946
(594)
(15)

$ 3,692
235
19

$ 2,245
1,421
26

End of period assets . . . . . . . . . . . . . . . . . . . . .

$ 3,324

$ 3,630

$ 3,530

$ 3,527

$ 3,585

$ 3,337

$ 3,946

$ 3,692

Average assets during the period . . . . . . . . . . .

$ 3,472

$ 3,605

$ 3,523

$ 3,653

$ 3,540

$ 3,731

$ 3,796

$ 3,184

Leveraged & Inverse

Beginning of period assets . . . . . . . . . . . . . . . .
Inflows/(outflows) . . . . . . . . . . . . . . . . . . . . . . .
Market appreciation/(depreciation) . . . . . . . . . .

$ 1,430
(118)
175

$ 1,350
(9)
89

$

896
312
142

$ 1,138
12
(254)

$ 1,121
(22)
39

$ 1,125
12
(16)

$ 1,204
(55)
(24)

$ 1,059
120
25

End of period assets . . . . . . . . . . . . . . . . . . . . .

$ 1,487

$ 1,430

$ 1,350

$

896

$ 1,138

$ 1,121

$ 1,125

$ 1,204

Average assets during the period . . . . . . . . . . .

$ 1,436

$ 1,482

$ 1,169

$ 1,147

$ 1,178

$ 1,146

$ 1,179

$ 1,190

70

Q4/20 Q3/20 Q2/20 Q1/20 Q4/19 Q3/19 Q2/19 Q1/19

Alternatives

Beginning of period assets . . . . . . . . . . . . . . . . . . . . . . . . .
Inflows/(outflows) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Market appreciation/(depreciation) . . . . . . . . . . . . . . . . . . .

$229
(26)
11

$225
(4)
8

$ 244
(29)
10

$ 358
(66)
(48)

$ 418
(61)
1

$ 433
(17)
2

$ 472
(38)
(1)

$ 508
(46)
10

End of period assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$214

$229

$ 225

$ 244

$ 358

$ 418

$ 433

$ 472

Average assets during the period . . . . . . . . . . . . . . . . . . . . .

$224

$226

$ 226

$ 328

$ 398

$ 428

$ 463

$ 472

Closed ETPs

Beginning of period assets . . . . . . . . . . . . . . . . . . . . . . . . .
Assets sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inflows/(outflows) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Market appreciation/(depreciation) . . . . . . . . . . . . . . . . . . .
Fund closures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 87
—

6
4
(97)

$121
—

(1)
13
(46)

$ 522
—
(198)
93
(296)

$1,444
(778)
188
(312)
(20)

$1,357
—
(15)
105
(3)

$1,642
—
(29)
(75)
(181)

$1,770
—
(143)
15

—

$1,807
—
(148)
198
(87)

End of period assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$—

$ 87

$ 121

$ 522

$1,444

$1,357

$1,642

$1,770

Average assets during the period . . . . . . . . . . . . . . . . . . . . .

$ 88

$132

$ 616

$1,376

$1,405

$1,583

$1,685

$1,851

Headcount

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

217

211

214

210

208

212

214

216

Note: Previously issued statistics may be restated due to fund closures and trade adjustments
Source: WisdomTree

Non-GAAP Financial Measurements

In an effort to provide additional information regarding our results as determined by GAAP, we also disclose

certain non-GAAP information which we believe provides useful and meaningful information. Our management
reviews these non-GAAP financial measurements when evaluating our financial performance and results of
operations; therefore, we believe it is useful to provide information with respect to these non-GAAP measurements
so as to share this perspective of management. Non-GAAP measurements do not have any standardized meaning,
do not replace nor are superior to GAAP financial measurements and are unlikely to be comparable to similar
measures presented by other companies. These non-GAAP financial measurements should be considered in the
context with our GAAP results. The non-GAAP financial measurements contained in this Report include:

• Adjusted net income and adjusted diluted earnings per share. We disclose adjusted net income and adjusted
diluted earnings per share as non-GAAP financial measurements in order to report our results exclusive of
items that are non-recurring or not core to our operating business. We believe presenting these non-GAAP
financial measures provides investors with a consistent way to analyze our performance. These non-GAAP
financial measures exclude the following:

• Unrealized gains or losses on the revaluation of deferred consideration: Deferred consideration is
an obligation we assumed in connection with the ETFS acquisition that is carried at fair value.
This item represents the present value of an obligation to pay fixed ounces of gold into perpetuity
and is measured using forward-looking gold prices. Changes in the forward-looking price of gold
and changes in the discount rate used to compute the present value of the annual payment
obligations may have a material impact on the carrying value of the deferred consideration and our
reported financial results. We exclude this item when arriving at adjusted net income and adjusted
diluted earnings per share as it is not core to our operating business. The item is not adjusted for
income taxes as the obligation was assumed by a wholly-owned subsidiary of ours that is based in
Jersey, a jurisdiction where we are subject to a zero percent tax rate.

•

Tax shortfalls and windfalls upon vesting and exercise of stock-based compensation awards: GAAP
requires the recognition of tax windfalls and shortfalls within income tax expense. These items arise
upon the vesting and exercise of stock-based compensation awards and the magnitude is directly
correlated to the number of awards vesting/exercised as well as the difference between the price of
our stock on the date the award was granted and the date the award vested or was exercised. We
exclude these items when determining adjusted net income and adjusted diluted earnings per share as
they introduce volatility in earnings and are not core to our operating business.

71

•

Interest expense from the amortization of discount arising from the bifurcation of the conversion
option embedded in the convertible notes: GAAP requires convertible instruments to be separated
into their liability and equity components by allocating the issuance proceeds to each of these
components. The liability component for convertible instruments that qualify for a derivative
scope exception (applicable to our convertible notes) is allocated proceeds equal to the estimated
fair value of similar debt without the conversion option. The difference between the gross
proceeds received from the issuance of the convertible instrument and the proceeds allocated to
the liability component represents the residual amount that is classified in equity. The discount
arising from the recognition of the residual amount classified in equity is amortized as interest
expense over the life of the instrument. We exclude this item when calculating our non-GAAP
financial measurements as it is non-cash and distorts our actual cost of borrowing. In addition, in
August 2020, the FASB issued Accounting Standards Update 2020-06, Debt – Debt with
Conversion and Other Options, Cash Conversion which includes the elimination of the
requirement to bifurcate conversion options qualifying for a derivative scope exception. Once
effective, this interest expense will no longer be recognized.

• Other items: Loss on extinguishment of debt, the release of a deferred tax asset valuation

allowance recognized on interest carryforwards arising from our debt previously outstanding in
the UK, a gain arising from an adjustment to the estimated fair value of consideration received
from the exit of our investment in AdvisorEngine, impairment charges, a gain recognized upon
sale of our Canadian ETF business, severance expense and acquisition and disposition-related
costs are excluded when determining adjusted net income and adjusted earnings per share.

Adjusted Net Income and Diluted Earnings per Share:

Years Ended

Dec. 31,
2020

Dec. 31,
2019

Dec. 31,
2018

Net (loss)/income, as reported . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ (35,655) $ (10,425) $ 36,633
(12,220)
14,048
—

56,821
21,998
(2,877)

11,293
30,710
—

Add back/(deduct): Loss/(gain) on revaluation of deferred consideration . .
Add back: Impairments, net of income taxes . . . . . . . . . . . . . . . . . . . . . . . .
Deduct: Gain recognized upon sale of Canadian ETF business . . . . . . . . . .
Deduct: Release of a deferred tax asset valuation allowance recognized on
interest carryforwards arising from debt previously outstanding in the
United Kingdom . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Add back: Loss on extinguishment of debt, net of income taxes . . . . . . . . .
Deduct: Gain arising from an adjustment to the estimated fair value of

consideration received from the exit of investment in AdvisorEngine . . .
Add back: Interest expense from the amortization of discount arising from
the bifurcation of the conversion option embedded in the convertible
notes, net of income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Add back/(deduct): Tax shortfalls/(windfalls) upon vesting and exercise of
stock-based compensation awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Add back: Acquisition and disposition-related costs, net of income

taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Add back: Severance expense, net of income taxes . . . . . . . . . . . . . . . . . . .

(2,615)
1,910

(1,093)

642

691

383
—

—

—

—

—

—

—

1,219

(534)

787
2,715

10,508
1,526

Adjusted net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 40,205 $ 36,299 $ 49,961
(1,595)
(2,478)

Deduct: Income distributed to participating securities . . . . . . . . . . . . . . . . .
Deduct: Undistributed income allocable to participating securities . . . . . . .

(2,163)
(1,679)

(2,216)
(2,214)

Adjusted net income available to common stockholders . . . . . . . . . . . . . . . . . . . $ 35,775 $ 32,457 $ 45,888
Weighted average diluted shares, excluding participating securities (See

Note 23 to our Consolidated Financial Statements)

. . . . . . . . . . . . . . . . . . . . .

148,688

151,975

147,290

Adjusted earnings per share—diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

0.24 $

0.21 $

0.31

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Liquidity and Capital Resources

The following table summarizes key data regarding our liquidity, capital resources and use of capital to fund

our operations:

December 31,
2020

December 31,
2019

Balance Sheet Data (in thousands):

Cash and cash equivalents . . . . . . . . . . . . . . . . .
Securities owned, at fair value . . . . . . . . . . . . . .
Accounts receivable . . . . . . . . . . . . . . . . . . . . . .
Securities held-to-maturity . . . . . . . . . . . . . . . .

Total: Liquid assets . . . . . . . . . . . . . . . . . . . . . .
Less: Total current liabilities . . . . . . . . . . . . . . .
Less: Regulatory capital requirement—certain

$ 73,425
34,895
29,455
451

138,226
(73,999)

international subsidiaries . . . . . . . . . . . . . . . .

(10,745)

Subtotal

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

53,482

Plus: Revolving credit facility—available

$ 74,972
17,319
26,838
16,863

135,992
(79,041)

(12,312)

44,639

capacity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—(1)

27,908

Total: Available liquidity . . . . . . . . . . . . . . . . . . . . . .

$ 53,482

$ 72,547

(1)

Terminated on June 16, 2020.

Year Ended December 31,

2020

2019

2018

Cash Flow Data (in thousands):
Operating cash flows . . . . . . . . . . . . . . . . . . . . . . . . . .
Investing cash flows . . . . . . . . . . . . . . . . . . . . . . . . . . .
Financing cash flows . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . .
Foreign exchange rate effect

$ 29,395
28,382
(60,179)
855

$ 46,832
(7,005)
(43,566)
927

$ 37,468
(181,779)
169,199
(1,297)

(Decrease)/increase in cash and cash equivalents . . . .

$ (1,547)

$ (2,812)

$ 23,591

Liquidity

We consider our available liquidity to be our liquid assets, less our current liabilities and regulatory capital
requirements of certain international subsidiaries. Liquid assets consist of cash and cash equivalents, securities
owned at fair value, accounts receivable and securities held-to-maturity. Our securities owned, at fair value are
highly liquid investments. Certain securities are accounted for as held-to-maturity securities and we have the
intention and ability to hold them to maturity. However, these securities are also readily traded and, if needed,
could be sold for liquidity. Accounts receivable are current assets and primarily represent receivables from
advisory fees we earn from our ETPs. Our current liabilities consist primarily of payments owed to vendors and
third parties in the normal course of business, deferred consideration and accrued incentive compensation for
employees.

Cash and cash equivalents decreased $1.5 million during the year ended December 31, 2020 due to

$179.0 million used to repay our debt, $31.2 million used to repurchase our common stock, $20.1 million used to
pay dividends on our common stock and $5.4 million used to pay convertible notes issuance costs. These
decreases were partly offset by $175.3 million of proceeds from the issuance of convertible notes, $29.4 million
of net cash provided by operating activities, $16.5 million of proceeds from held-to-maturity securities maturing
or called prior to maturity, $9.6 million of proceeds from the sale of our financial interests in AdvisorEngine,
$2.8 million of net proceeds from the sale of our Canadian ETF business and $0.6 million from other activities.

73

Cash and cash equivalents decreased $2.8 million during the year ended December 31, 2019 due to

$21.0 million used to partially repay our debt, $20.4 million used to pay dividends on our common stock,
$8.1 million used to purchase investments, $2.3 million used to repurchase our common stock and $2.1 million
used to fund notes receivable. These decreases were partly offset by net cash provided by operating activities of
$46.8 million, $3.2 million from held-to-maturity securities called or maturing during the period and $1.1 million
from other activities.

Cash and cash equivalents increased $23.6 million during the year ended December 31, 2018 due to
$200.0 million proceeds from the issuance of debt, $64.5 million from sales and maturities of debt securities
available-for-sale, $37.5 million of cash generated by our operating activities and $1.1 million from
held-to-maturity securities called or maturing during the period. These increases were partly offset by
$239.3 million of cash paid upon closing of the ETFS Acquisition, net of cash acquired, $19.2 million used to
pay dividends on our common stock, $8.7 million used to pay credit facility issuance costs, $8.0 million used to
fund notes receivable, $2.9 million used to repurchase our common stock and $1.4 million used for other
activities.

Issuance of Convertible Notes

On August 13, 2020, we issued and sold $25.0 million in aggregate principal amount of 4.25% Convertible
Senior Notes due 2023, or the Additional Notes, pursuant to an indenture, or the Indenture, dated June 16, 2020,
between us and U.S. Bank National Association, as trustee, in a private offering to qualified institutional buyers
pursuant to Rule 144A under the Securities Act of 1933, as amended. The Additional Notes were issued at a price
equal to 101% of the principal amount thereof, plus interest deemed to have accrued since June 16, 2020, and
constitute a further issuance of, and form a single series with, our outstanding 4.25% Convertible Senior Notes
due 2023 issued on June 16, 2020 in the aggregate principal amount of $150.0 million (the “Existing Notes” and
together with the Additional Notes, the “Convertible Notes”). After the issuance of the Additional Notes, we had
$175.0 million aggregate principal amount of Convertible Notes outstanding.

Key terms of the Convertible Notes are as follows:

• Maturity date: June 15, 2023, unless earlier converted, repurchased or redeemed.

•

Interest rate of 4.25%: Payable semiannually in arrears on June 15 and December 15 of each year,
beginning on December 15, 2020.

• Conversion price of $5.92: Convertible at an initial conversion rate of 168.9189 shares of our common
stock, per $1,000 principal amount of notes (equivalent to an initial conversion price of approximately
$5.92 per share.

• Conversion: Holders may convert at their option at any time prior to the close of business on the
business day immediately preceding March 15, 2023 only under the following circumstances:
(i) during any calendar quarter commencing after the calendar quarter ending on September 30, 2020, if
the last reported sale price of our common stock for at least 20 trading days during a period of 30
consecutive trading days ending on the last trading day of the immediately preceding calendar quarter
is greater than or equal to 130% of the conversion price on each applicable trading day; (ii) during the
five business day period after any ten consecutive trading day period (the “measurement period”) in
which the trading price per $1,000 principal amount of the Convertible Notes for each trading day of
the measurement period was less than 98% of the product of the last reported sales price of our
common stock and the conversion rate on each such trading day; (iii) upon a notice of redemption that
we deliver in accordance with the terms in the Indenture but only with respect to the Convertible Notes
called (or deemed called) for redemption; or (iv) upon the occurrence of specified corporate events. On
or after March 15, 2023 until the close of business on the second scheduled trading day immediately
preceding the maturity date, holders may convert their Convertible Notes at any time, regardless of the
foregoing circumstances.

74

• Cash settlement of principal amount: Upon conversion, we will pay cash up to the aggregate principal
amount of the Convertible Notes to be converted. At our election, we will also settle our conversion
obligation in excess of the aggregate principal amount to the Convertible Notes being converted in
either cash, shares of our common stock or a combination of cash and shares of its common stock.

• Redemption price of $7.70: We may redeem for cash all or any portion of the notes, at our option, on or

after June 20, 2021 and on or prior to the 55th scheduled trading day immediately preceding the
maturity date, if the last reported sale price of our common stock has been at least 130% of the
conversion price then in effect for at least 20 trading days, including the trading day immediately
preceding the date on which we provide notice of redemption, during any 30 consecutive trading day
period ending on, and including, the trading day immediately preceding the date on which we provides
notice of redemption, at a redemption price equal to 100% of the principal amount of the notes to be
redeemed, plus accrued and unpaid interest to, but excluding the redemption date. No sinking fund is
provided for the Convertible Notes.

•

Limited investor put rights: Holders of the Convertible Notes have the right to require us to repurchase
for cash all or a portion of their notes at 100% of their principal amount, plus any accrued and unpaid
interest, upon the occurrence of certain change of control transactions or liquidation, dissolution or
common stock delisting events.

• Conversion rate increase in certain customary circumstances: In certain circumstances, conversions in
connection with a “make-whole fundamental change” (as defined in the Indenture) or conversions of
Convertible Notes called (or deemed called) for redemption may result in an increase to the conversion
rate, provided that the conversion rate will not exceed 270.2702 shares of our common stock per
$1,000 principal amount of the Convertible Notes (the equivalent of 47,297,285 shares of our common
stock), subject to adjustment.

•

Seniority and Security: The Convertible Notes are our senior unsecured obligations, but are
subordinated in right of payment to our obligations to make certain redemption payments (if and when
due) in respect of our Series A Non-Voting Convertible Preferred Stock (See Note 15 to our
Consolidated Financial Statements).

The Indenture contains customary terms and covenants, including that upon certain events of default
occurring and continuing, either the trustee or the holders of not less than 25% in aggregate principal amount of
the Convertible Notes outstanding may declare the entire principal amount of all the Convertible Notes to be
repurchased, plus any accrued special interest, if any, to be immediately due and payable.

Termination of Former Credit Facility

On June 16, 2020 and in connection with the issuance of the Existing Notes, we repaid our debt previously

outstanding and terminated our former credit facility. We are therefore no longer subject to compliance with
financial covenants under our former credit facility or limitations on stock repurchases and dividend payments.

Capital Resources

Our principal source of financing is our operating cash flow. We believe that current cash flows generated

by our operating activities and existing cash balances should be sufficient for us to fund our operations for at
least the next 12 months.

Use of Capital

Our business does not require us to maintain a significant cash position. However, certain of our

international subsidiaries are required to maintain a minimum level of regulatory capital, which at December 31,
2020 was approximately $10.7 million in the aggregate. Notwithstanding these regulatory capital requirements,

75

we expect that our main uses of cash will be to fund the ongoing operations of our business. We also maintain a
capital return program which includes a $0.03 per share quarterly cash dividend and authority to purchase our
common stock through April 27, 2022, including purchases to offset future equity grants made under our equity
plans.

During the year ended December 31, 2020, we repurchased 8,234,324 shares of our common stock under the

repurchase program for an aggregate cost of $31.2 million. Currently, $52.2 million remains under this program
for future purchases.

Contractual Obligations

The following table summarizes our future payments associated with contractual obligations as of

December 31, 2020.

Total

Less than 1
year

Payments Due by Period

(in thousands)

1 to 3 years

3 to 5 years

Convertible Notes(1)
. . . . . . . . . . . . . . . . . . . . . . . . .
Deferred consideration—gold payments(2) . . . . . . . .
Operating leases . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$175,250
230,137
26,693

$ — $175,250
30,878
17,374
5,916
3,135

$ —
26,480
6,185

More than 5
years

$ —
155,405
11,457

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$432,080

$20,509

$212,044

$32,665

$166,862

(1) Conditional conversions or a requirement to repurchase the Convertible Notes upon the occurrence of a

(2)

fundamental change may accelerate payment (See Note 14 to our Consolidated Financial Statements).
Paid from advisory fee income generated by any Company-sponsored financial product backed by physical
gold with no recourse back to us for any unpaid amounts that exceed advisory fees earned (See Note 12 to
our Consolidated Financial Statements).

Off-Balance Sheet Arrangements

We do not have any off-balance sheet financing or other arrangements and have neither created nor are party

to any special-purpose or off-balance sheet entities for the purpose of raising capital, incurring debt or operating
our business.

Critical Accounting Policies and Estimates

Business Combinations

We account for business combinations under the acquisition method of accounting in accordance with
Accounting Standards Codification Topic 805, Business Combinations, which requires an allocation of the
consideration we paid to the identifiable assets, intangible assets and liabilities based on the estimated fair values
as of the closing date of the acquisition. The excess of the fair value of purchase price over the fair values of
these identifiable assets, intangible assets and liabilities is recorded as goodwill.

Goodwill and Intangible Assets

Goodwill is the excess of the purchase price over the fair values of the identifiable net assets at the

acquisition date. We test goodwill for impairment at least annually and at the time of a triggering event requiring
re-evaluation, if one were to occur. Goodwill is considered impaired when the estimated fair value of the
reporting unit that was allocated the goodwill is less than its carrying value. If the estimated fair value of such
reporting unit is less than its carrying value, goodwill impairment is recognized based on that difference, not to

76

exceed the carrying amount of goodwill. A reporting unit is an operating segment or a component of an operating
segment provided that the component constitutes a business for which discrete financial information is available
and management regularly reviews the operating results of that component.

Goodwill is allocated to our U.S. Business and European Business components. Effective January 1, 2020,

for impairment testing purposes, these components are aggregated as a single reporting unit as they fall under the
same operating segment and have similar economic characteristics. Previously, these components were tested
separately for impairment when we were operating as more than one operating segment.

Goodwill is assessed for impairment annually on November 30th. When performing our goodwill

impairment test, we consider a qualitative assessment, when appropriate, and the market approach and its market
capitalization when determining the fair value of the reporting unit. The results of our analysis indicated no
impairment based upon a quantitative assessment.

Indefinite-lived intangible assets are tested for impairment at least annually and are reviewed for impairment

whenever events or changes in circumstances indicate that the carrying amount of an asset may not be
recoverable. Indefinite-lived intangible assets are impaired if their estimated fair value is less than their carrying
value. We may rely on a qualitative assessment when performing our intangible asset impairment test. Otherwise,
the impairment evaluation is performed at the lowest level of reasonably identifiable cash flows independent of
other assets. The annual impairment testing date for our intangible assets is November 30th. The results of our
analysis identified no indicators of impairment to be recognized based upon a quantitative assessment
(discounted cash flow analysis) which relied upon significant unobservable inputs including projected revenue
growth rates ranging from 3% to 11% (3.5% weighted average) and a weighted average cost of capital of 9.0%.

Investments

We account for equity investments that do not have a readily determinable fair value under the measurement
alternative prescribed within ASU 2016-01, Financial Instruments – Recognition and Measurement of Financial
Assets and Financial Liabilities, to the extent such investments are not subject to consolidation or the equity
method. Under the measurement alternative, these financial instruments are carried at cost, less any impairment
(assessed quarterly), plus or minus changes resulting from observable price changes in orderly transactions for an
identical or similar investment of the same issuer. In addition, income is recognized when dividends are received
only to the extent they are distributed from net accumulated earnings of the investee. Otherwise, such
distributions are considered returns of investment and are recorded as a reduction of the cost of the investment.
See Notes 8 and 10 to our Consolidated Financial Statements for information regarding impairments recognized
on our financial interests in AdvisorEngine and our investment in Thesys during the year ended December 31,
2020.

Deferred Consideration—Gold Payments

Deferred consideration represents the present value of an obligation to pay gold to a third party into

perpetuity and is measured using forward-looking gold prices, a selected discount rate and perpetual growth rate.
The weighted average forward-looking gold price per ounce and discount rate was $2,117 and 9.0%,
respectively, at December 31, 2020. Changes in the fair value of this obligation are reported as (loss)/gain on
revaluation of deferred consideration – gold payments on the Company’s Consolidated Statements of Operations.

During the year ended December 31, 2020, we reported a loss on deferred consideration – gold payments of

$56.8 million. A 1.0% increase in the weighted average forward-looking gold price per ounce would have
increased this reported loss by $1.9 million and a 1.0% increase in the discount rate would have decreased this
reported loss by $23.0 million. A 1.0% change in the perpetual growth rate is not meaningful. See Note 12 to our
Consolidated Financial Statements for additional information.

77

Revenue Recognition

We earn substantially all of our revenue in the form of advisory fees from our ETPs and recognize this
revenue over time, as the performance obligation is satisfied. Advisory fees are based on a percentage of the
ETPs’ average daily net assets. Progress is measured using the practical expedient under the output method
resulting in the recognition of revenue in the amount for which we have a right to invoice.

Recently Issued Accounting Pronouncements

In August 2020, the Financial Accounting Standards Board, or FASB, issued ASU 2020-06, Debt – Debt

with Conversion and Other Options (ASU 2020-06). Under the ASU, the accounting for convertible instruments
will be simplified by removing major separation models required under current GAAP. Accordingly, more
convertible instruments will be reported as a single liability or equity with no separate accounting for embedded
conversion features. Certain settlement conditions that are required for equity contracts to qualify for the
derivative scope exception will be removed and, as a result, more equity contracts will qualify for the scope
exception. The ASU will also simplify the diluted earnings-per-share calculation in certain areas. The ASU will
be effective for years beginning after December 31, 2021, including interim periods within those fiscal years.
Early adoption is permitted for fiscal periods beginning after December 15, 2020 (including interim periods
within the same fiscal year). The adoption of this ASU will result in a reduction of interest expense recognized
on our Convertible Notes (See Note 14 to our Consolidated Financial Statements) of approximately $0.4 million
per quarter. We expect to early adopt this ASU.

In December 2019, the FASB issued ASU 2019-12, Income Taxes (Topic 740) – Simplifying the Accounting

for Income Taxes (ASU 2019-12). The main objective of the standard is to reduce complexity in the accounting
for income taxes by removing the following exceptions: (1) exception to the incremental approach for intraperiod
tax allocation when there is a loss from continuing operations and income or a gain from other items (for
example, discontinued operations or other comprehensive income); (2) exception to the requirement to recognize
a deferred tax liability for equity method investments when a foreign subsidiary becomes an equity method
investment; (3) exception to the ability not to recognize a deferred tax liability for a foreign subsidiary when a
foreign equity method investment becomes a subsidiary; and (4) exception to the general methodology for
calculating income taxes in an interim period when a year-to-date loss exceeds the anticipated loss for the year.
The standard also simplifies the accounting for income taxes by enacting the following: (a) requiring that an
entity recognize a franchise tax (or similar tax) that is partially based on income as an income-based tax and
account for any incremental amount as a non-income-based tax; (b) requiring that an entity evaluate when a step
up in the tax basis of goodwill should be considered part of the business combination in which the book goodwill
was originally recognized and when it should be considered as a separate transaction; (c) specifying that an entity
is not required to allocate the consolidated amount of current and deferred tax expense to a legal entity that is not
subject to tax in its separate financial statements; and (d) requiring that an entity reflect the enacted change in tax
laws or rates in the annual effective tax rate computation in the interim period that includes the enactment date.
ASU 2019-12 is effective for years beginning after December 15, 2020, including the interim periods within
those reporting periods. Early adoption is permitted. We have determined that this standard will not have a
material impact on our financial statements and are not early adopting this ASU.

Recently Adopted Accounting Pronouncements

On January 1, 2020, we adopted ASU 2016-13, Financial Instruments-Credit Losses (Topic 326) –

Measurement of Credit Losses on Financial Instruments (ASU 2016-13). The main objective of the standard is to
provide financial statement users with more decision-useful information about the expected credit losses on
financial instruments and other commitments to extend credit held by a reporting entity at each reporting date. In
issuing this standard, the FASB is responding to criticism that prior guidance delayed recognition of credit losses.
The standard replaced the prior guidance’s “incurred loss” approach with an “expected loss” model. The new
model, referred to as the current expected credit loss, or CECL, model, applies to: (1) financial assets subject to

78

credit losses and measured at amortized cost, and (2) certain off-balance sheet credit exposures. The standard is
applicable to loans, accounts receivable, trade receivables, and other financial assets measured at amortized cost,
loan commitments and certain other off-balance sheet credit exposures, debt securities (including those
held-to-maturity) and other financial assets measured at fair value through other comprehensive income, and
beneficial interests in securitized financial assets. The CECL model does not apply to available-for-sale debt
securities. For available-for-sale debt securities with unrealized losses, entities measure credit losses in a manner
similar to prior guidance, except that the credit losses are recognized as allowances rather than reductions in the
amortized cost of the securities. Accordingly, the new methodology is utilized when assessing our financial
instruments for impairment. As a result, entities recognize improvements to estimated credit losses immediately
in earnings rather than as interest income over time. The ASU also simplified the accounting model for
purchased credit-impaired debt securities and loans. ASU 2016-13 also expanded the disclosure requirements
regarding an entity’s assumptions, models, and methods for estimating the allowance for loan and lease losses.
The adoption of this standard, which is applicable to our trade receivables, notes receivable and held-to-maturity
securities, did not have a material impact on our consolidated financial statements.

On January 1, 2020, we adopted ASU 2018-13, Fair Value Measurement (Topic 820)—Disclosure
Framework—Changes to the Disclosure Requirements for Fair Value Measurement (ASU 2018-13), which
modified the disclosure requirements on fair value measurements, including removing the requirement to
disclose (1) the amount of and reasons for transfers between Level 1 and Level 2 of the fair value hierarchy,
(2) the policy for timing of transfers between levels and (3) the valuation processes for Level 3 fair value
measurements. ASU 2018-13 also added new disclosures including the requirement to disclose (a) the changes in
unrealized gains and losses for the period included in other comprehensive income for recurring Level 3 fair
value measurements held at the end of the reporting period and (b) the range and weighted average of significant
unobservable inputs used to develop Level 3 fair value measurements. This standard only impacted the
disclosures pertaining to fair value measurements and were incorporated into the Notes to our Consolidated
Financial Statements.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

The following information, together with information included in other parts of this Management’s
Discussion and Analysis of Financial Condition and Results of Operations, describes key aspects of our market
risk.

Market Risk

Market risk to us generally represents the risk of changes in the value of our ETPs that results from
fluctuations in securities or commodity prices, foreign currency exchange rates against the U.S. dollar, and
interest rates. Nearly all our revenues are derived from advisory agreements for the WisdomTree ETPs. Under
these agreements, the advisory fee we receive is based on the average market value of the assets in the
WisdomTree ETP portfolios we manage.

Fluctuations in the value of the ETPs are common and are generated by numerous factors such as market

volatility, the global economy, inflation, changes in investor strategies and sentiment, availability of alternative
investment vehicles, domestic and foreign government regulations, emerging markets developments and others.
Accordingly, changes in any one or a combination of these factors may reduce the value of investment securities
and, in turn, the underlying AUM on which our revenues are earned. These declines may cause investors to
withdraw funds from our ETPs in favor of investments that they perceive as offering greater opportunity or lower
risk, thereby compounding the impact on our revenues. We believe challenging and volatile market conditions
will continue to be present in the foreseeable future.

79

Interest Rate Risk

We invest our corporate cash in short-term interest earning assets, primarily in our WisdomTree ETFs,
federal agency debt instruments, money market instruments at a commercial bank and other securities which
totaled $33.9 million and $36.0 million as of December 31, 2019 and December 31, 2020, respectively. We do
not anticipate that changes in interest rates will have a material impact on our financial condition, operating
results or cash flows.

In addition, our Convertible Notes bear interest at a fix rate of interest of 4.25%. Therefore, we have no

direct financial statement risk associated with changes in interest rates. However, the fair value of the
Convertible Notes changes primarily when the market price of our common stock fluctuates or interest rates
change.

Exchange Rate Risk

We are subject to currency translation exposure on the results of our non-U.S. operations, primarily in the

U.K and Europe. Foreign currency translation risk is the risk that exchange rate gains or losses arise from
translating foreign entities’ statements of earnings and balance sheets from functional currency to our reporting
currency (the U.S. dollar) for consolidation purposes. The advisory fees earned on our international listed ETPs
are predominantly in U.S. dollars (and also paid in gold ounces, as described below); however, expenses for
corporate overhead are generally incurred in British pounds. Currently, we do not enter into derivative financial
instruments aimed at offsetting certain exposures in the statement of operations or the balance sheet but may seek
to do so in the future.

Exchange rate risk associated with the euro is not considered to be significant.

Commodity Price Risk

Fluctuations in the prices of commodities that are linked to certain of our ETPs could have a material
adverse effect on our AUM and revenues. In addition, a portion of the advisory fee revenues we receive on our
ETPs backed by gold are paid in gold ounces. In addition, we pay gold ounces to satisfy our deferred
consideration obligation (See Note 12 to our Consolidated Financial Statements). While we may readily sell the
gold that we earn under these advisory contracts, we still may maintain a position. We currently do not enter into
arrangements to hedge against fluctuations in the price of gold and any hedging we may undertake in the future
may not be cost-effective or sufficient to hedge against this gold exposure.

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The report of the independent registered public accounting firm and financial statements listed in the
accompanying index are included in Item 15 of this Report. See Index to our Consolidated Financial Statements
on page F-1 of this Report.

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND

FINANCIAL DISCLOSURE

None.

ITEM 9A. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

As of December 31, 2020, our management, with the participation of our Chief Executive Officer, Chief

Financial Officer and Chief Accounting Officer, evaluated the effectiveness of our disclosure controls and

80

procedures pursuant to Rule 13a-15(b) promulgated under the Exchange Act. Based upon that evaluation, our
Chief Executive Officer, Chief Financial Officer and Chief Accounting Officer concluded that, as of
December 31, 2020, our disclosure controls and procedures were effective at a reasonable assurance level in
ensuring that material information required to be disclosed by us in the reports that we file or submit under the
Exchange Act is recorded, processed, summarized and reported within the time periods specified in the rules,
regulations and forms of the SEC, including ensuring that such material information is accumulated by and
communicated to our management, including our Chief Executive Officer, Chief Financial Officer and Chief
Accounting Officer, as appropriate to allow timely decisions regarding required disclosure.

Changes in Internal Control Over Financial Reporting

During the quarter ended December 31, 2020, there were no changes in our internal control over financial

reporting that have materially affected, or are reasonably likely to materially affect, our internal control over
financial reporting.

Report of Management on Internal Control over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial

reporting, as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act. In order to evaluate the
effectiveness of internal control over financial reporting, management has conducted an assessment, including
testing, using the criteria in Internal Control—Integrated Framework issued by the Committee of Sponsoring
Organizations of the Treadway Commission (2013 Framework) (the COSO criteria). Our system of internal
control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial
reporting and the preparation of financial statements for external purposes in accordance with generally accepted
accounting principles. Our internal control over financial reporting includes those policies and procedures that
(i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions
and dispositions of the Company’s assets; (ii) provide reasonable assurance that transactions are recorded as
necessary to permit preparation of financial statements in accordance with generally accepted accounting
principles, and that receipts and expenditures of the Company are being made only in accordance with
authorizations of management and directors of the Company; and (iii) provide reasonable assurance regarding
prevention or timely detection of unauthorized acquisition, use, or disposition of the Company’s assets that could
have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that
controls may become inadequate because of changes in conditions, or that the degree of compliance with the
policies or procedures may deteriorate.

Based on the assessment, management has concluded that the Company maintained effective internal

control over financial reporting as of December 31, 2020, based on the COSO criteria.

The effectiveness of the Company’s internal control over financial reporting as of December 31, 2020 has
been audited by Ernst & Young LLP, an independent registered public accounting firm, as stated in their report,
which is included herein.

ITEM 9B. OTHER INFORMATION

None.

81

PART III

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

The information required by Item 401 of Regulation S-K regarding directors and officers will be contained

in our definitive proxy statement to be filed pursuant to Regulation 14A for our 2021 Annual Meeting of
Stockholders, expected to be filed within 120 days of our fiscal year end, or in an amendment to this Form 10-K,
and is incorporated herein by reference.

The information required by Item 405 of Regulation S-K will be contained in our definitive proxy statement

or in an amendment to this Form 10-K and is incorporated herein by reference.

We have adopted a Code of Conduct that applies to all of our directors, officers and employees, including

our principal executive officer and principal financial and accounting officer. The Code of Conduct is posted on
our website at http://ir.wisdomtree.com/corporate-governance.

We will post any amendments to, or waivers from, a provision of this Code of Conduct by posting such

information on our website, at the address and location specified above.

The information required by Item 407(c)(3), (d)(4) and (d)(5) of Regulation S-K will be contained in our

definitive proxy statement or in an amendment to this Form 10-K and is incorporated herein by reference.

ITEM 11. EXECUTIVE COMPENSATION

The information required by Item 402 and Item 407(e)(4) and (e)(5) of Regulation S-K will be contained in

our definitive proxy statement or in an amendment to this Form 10-K and is incorporated herein by reference.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

AND RELATED STOCKHOLDER MATTERS

The information required by Item 201(d) and Item 403 of Regulation S-K will be contained in our definitive

proxy statement or in an amendment to this Form 10-K and is incorporated herein by reference.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR

INDEPENDENCE

The information required by Item 404 and Item 407(a) of Regulation S-K will be contained in our definitive

proxy statement or in an amendment to this Form 10-K and is incorporated herein by reference.

ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

The information required by Item 9(e) of Schedule 14A will be contained in our definitive proxy statement

or in an amendment to this Form 10-K and is incorporated herein by reference.

82

ITEM 15. EXHIBITS; FINANCIAL STATEMENT SCHEDULES

(a). The following are filed as part of this Report:

PART IV

1. Consolidated Financial Statements: The consolidated financial statements and reports of independent

registered public accounting firm required by this item are included beginning on page F-1.

2.

Financial Statement Schedules: None.

All other schedules are omitted because they are not applicable or not required, or because the required
information is shown either in the consolidated financial statements or in the notes thereto.

(b). Exhibits: The list of exhibits in the Exhibit Index immediately preceding the exhibits to this Report is

incorporated herein by reference in response to this item.

ITEM 16. FORM 10-K SUMMARY

None.

83

WISDOMTREE INVESTMENTS, INC.
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Consolidated Financial Statements
Reports of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Balance Sheets as of December 31, 2020 and 2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Operations for the Years Ended December 31, 2020, 2019 and 2018 . . . . . . . .
Consolidated Statements of Comprehensive (Loss)/Income for the Years Ended December 31, 2020, 2019
and 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Changes in Stockholders’ Equity for the Years Ended December 31, 2020,

F-2
F-6
F-7

F-8

2019 and 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

F-9
Consolidated Statements of Cash Flows for the Years Ended December 31, 2020, 2019 and 2018 . . . . . . . F-10
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . F-12

F-1

Report of Independent Registered Public Accounting Firm

To the Stockholders and the Board of Directors of WisdomTree Investments, Inc.

Opinion on the Financial Statements

We have audited the accompanying consolidated balance sheets of WisdomTree Investments, Inc. and
Subsidiaries (the Company) as of December 31, 2020 and 2019, the related consolidated statements of
operations, comprehensive (loss)/income, stockholders’ equity and cash flows for each of the three years in the
period ended December 31, 2020, and the related notes (collectively referred to as the “consolidated financial
statements”). In our opinion, the consolidated financial statements present fairly, in all material respects, the
financial position of the Company at December 31, 2020 and 2019, and the results of its operations and its cash
flows for each of the three years in the period ended December 31, 2020, in conformity with U.S. generally
accepted accounting principles.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board
(United States) (PCAOB), the Company’s internal control over financial reporting as of December 31, 2020,
based on criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring
Organizations of the Treadway Commission (2013 framework) and our report dated February 19, 2021 expressed
an unqualified opinion thereon.

Basis for Opinion

These financial statements are the responsibility of the Company’s management. Our responsibility is to express
an opinion on the Company’s financial statements based on our audits. We are a public accounting firm
registered with the PCAOB and are required to be independent with respect to the Company in accordance with
the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange
Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan
and perform the audit to obtain reasonable assurance about whether the financial statements are free of material
misstatement, whether due to error or fraud. Our audits included performing procedures to assess the risks of
material misstatement of the financial statements, whether due to error or fraud, and performing procedures that
respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and
disclosures in the financial statements. Our audits also included evaluating the accounting principles used and
significant estimates made by management, as well as evaluating the overall presentation of the financial
statements. We believe that our audits provide a reasonable basis for our opinion.

Critical Audit Matters

The critical audit matters communicated below are matters arising from the current period audit of the financial
statements that were communicated or required to be communicated to the audit committee and that: (1) relate to
accounts or disclosures that are material to the financial statements and (2) involved our especially challenging,
subjective or complex judgments. The communication of critical audit matters does not alter in any way our
opinion on the consolidated financial statements, taken as a whole, and we are not, by communicating the critical
audit matters below, providing separate opinions on the critical audit matters or on the accounts or disclosures to
which they relate.

Valuation of Deferred Consideration

Description of the Matter

At December 31, 2020, the Company recorded a current deferred
consideration liability of $17,374,000 and a long-term deferred

F-2

consideration liability of $212,763,000 and for the year ended
December 31, 2020, the Company recorded a loss on the revaluation
of deferred consideration of $56,821,000. As more fully described in
Notes 2, 5 and 12 to the consolidated financial statements, deferred
consideration represents an obligation of the Company for fixed
payments of physical gold bullion to a third party into perpetuity that
is carried at fair value. The Company values deferred consideration
using a discounted cash flow model and the significant unobservable
inputs used are the discount rate, the perpetual growth rate and the
extrapolated forward-looking gold prices.

Auditing the Company’s valuation of deferred consideration was
complex due to the significant estimation required in determining the
fair value of the current and long-term liability. In particular, the fair
value estimate was sensitive to the significant unobservable inputs
described above which are affected by future economic and market
conditions and thus require significant judgment.

We obtained an understanding, evaluated the design and tested the
operating effectiveness of controls over the Company’s deferred
consideration fair value process. This included controls over
management’s review of the significant unobservable inputs
described above and the completeness and accuracy of the inputs to
the valuation model.

To test the estimated fair value of the deferred consideration liability,
our audit procedures included, among others, reading the terms of the
gold royalty agreement to make gold payments, evaluating the
Company’s selection of its fair value methodology, testing the
significant unobservable inputs used in the model, evaluating the
clerical accuracy of the valuation model and testing the completeness
and accuracy of the underlying data used by the Company to
determine fair value. For example, we agreed underlying data used in
management’s valuation model to source documents and/or publicly
available data, such as the gold royalty agreement and third-party
gold price projections. In addition, we involved our valuation
specialists to assist in our evaluation of the Company’s valuation
model and the discount rate used by the Company, to calculate an
independent estimate of the fair value of the Company’s deferred
consideration liability which we compared to the Company’s fair
value estimate and to assist in performing a sensitivity analysis of the
significant unobservable inputs to evaluate the change in the fair
value estimate that would result from changes in these inputs.

ETFS Indefinite-Lived Intangible Assets—Assessment of
Carrying Value

At December 31, 2020, the Company held indefinite-lived intangible
assets related to rights to advisory agreements in connection with the
ETFS acquisition, with an aggregate carrying value of $601,247,000.
As described in Notes 2 and 26 to the consolidated financial statements,
these assets were assessed for impairment based upon a quantitative

F-3

How we addressed the Matter in Our

Audit

Description of the Matter

How we addressed the Matter in Our

Audit

test. Indefinite-lived intangible assets are impaired if their estimated
fair values are less than their carrying values. The Company
determined the fair value of its ETFS intangible assets using an
income approach (discounted cash flow analysis) with significant
unobservable inputs that included the weighted average cost of capital
and projected revenue growth rates.

Auditing the Company’s quantitative impairment assessment for its
ETFS indefinite-lived intangible assets was complex due to the
significant unobservable inputs required in determining fair value. In
particular, the fair value estimate of the ETFS indefinite-lived
intangible assets was sensitive to the significant unobservable inputs
described above which are affected by future economic and market
conditions and thus require significant judgment.

We obtained an understanding, evaluated the design and tested the
operating effectiveness of controls over the Company’s indefinite-
lived intangible asset impairment assessment process. This included
controls around management’s review of the significant unobservable
inputs described above and the completeness and accuracy of the
inputs to the valuation model.

To test the Company’s quantitative impairment assessment of ETFS
indefinite-lived intangible assets, our audit procedures included,
among others, evaluating the Company’s selection of its fair value
methodology, testing the significant unobservable inputs used in the
valuation model, evaluating the clerical accuracy of the valuation
model and testing the completeness and accuracy of the underlying
data used by the Company to determine fair value. For example, we
agreed to our audit workpapers the ETFS cash flows which were used
as a data point in the discounted cash flow analysis. We compared the
projected revenue growth rates to the Company’s historical results
and to those of other guideline public companies in the same industry.
In addition, we assessed the accuracy of the Company’s historical
projections by comparing them to actual operating results. We
involved our valuation specialists to assist in our evaluation of the
Company’s valuation model, the weighted average cost of capital
used by the Company and the comparability of the guideline public
companies selected by the Company and to calculate an independent
estimate of the indefinite-lived intangible assets which we compared
to the Company’s fair value estimate.

/s/ Ernst & Young LLP

We have served as the Company’s auditor since 2010.

New York, NY
February 19, 2021

F-4

Report of Independent Registered Public Accounting Firm

To the Stockholders and the Board of Directors of WisdomTree Investments, Inc.

Opinion on Internal Control Over Financial Reporting

We have audited WisdomTree Investments, Inc. and Subsidiaries’ internal control over financial reporting as of
December 31, 2020, based on criteria established in Internal Control—Integrated Framework issued by the
Committee of Sponsoring Organizations of the Treadway Commission (2013 framework) (the COSO criteria). In
our opinion, WisdomTree Investments, Inc. and Subsidiaries (the Company) maintained, in all material respects,
effective internal control over financial reporting as of December 31, 2020, based on the COSO criteria.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board
(United States) (PCAOB), the 2020 consolidated financial statements of the Company and our report dated
February 19, 2021 expressed an unqualified opinion thereon.

Basis for Opinion

The Company’s management is responsible for maintaining effective internal control over financial reporting and for
its assessment of the effectiveness of internal control over financial reporting included in the accompanying Report of
Management on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the
Company’s internal control over financial reporting based on our audit. We are a public accounting firm registered
with the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal
securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan
and perform the audit to obtain reasonable assurance about whether effective internal control over financial
reporting was maintained in all material respects.

Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that
a material weakness exists, testing and evaluating the design and operating effectiveness of internal control based
on the assessed risk, and performing such other procedures as we considered necessary in the circumstances. We
believe that our audit provides a reasonable basis for our opinion.

Definition and Limitations of Internal Control Over Financial Reporting

A company’s internal control over financial reporting is a process designed to provide reasonable assurance
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles. A company’s internal control over financial reporting
includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail,
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance
with generally accepted accounting principles, and that receipts and expenditures of the company are being made
only in accordance with authorizations of management and directors of the company; and (3) provide reasonable
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the
company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that
controls may become inadequate because of changes in conditions, or that the degree of compliance with the
policies or procedures may deteriorate.

/s/ Ernst & Young LLP

New York, NY
February 19, 2021

F-5

WisdomTree Investments, Inc. and Subsidiaries

Consolidated Balance Sheets
(In Thousands, Except Per Share Amounts)

Assets
Current assets:

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Securities owned, at fair value (including $23,932 and $16,886 invested in

WisdomTree ETFs at December 31, 2020 and 2019, respectively)

. . . . . . . . .
Accounts receivable (including $26,884 and $25,667 due from related parties at
December 31, 2020 and 2019, respectively) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fixed assets, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes receivable, net (Note 9) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Indemnification receivable (Note 24) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Securities held-to-maturity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax assets, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investments (Note 10) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Right of use assets—operating leases (Note 16) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill (Note 26) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets (Note 26) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other noncurrent assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Liabilities and stockholders’ equity
Liabilities
Current liabilities:

Fund management and administration payable . . . . . . . . . . . . . . . . . . . . . . . . . . .
Compensation and benefits payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred consideration—gold payments (Note 12) . . . . . . . . . . . . . . . . . . . . . . . .
Securities sold, but not yet purchased, at fair value . . . . . . . . . . . . . . . . . . . . . . . .
Operating lease liabilities (Note 16) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable and other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Convertible notes (Note 14) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Debt (Note 13) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred consideration—gold payments (Note 12) . . . . . . . . . . . . . . . . . . . . . . . .
Operating lease liabilities (Note 16) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other noncurrent liabilities (Note 24) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Preferred stock—Series A Non-Voting Convertible, par value $0.01; 14.750 shares
authorized, issued and outstanding; redemption value of $72,667 and $71,630 at
December 31, 2020 and 2019, respectively) (Note 15) . . . . . . . . . . . . . . . . . . . . . . .

Contingencies (Note 17)
Stockholders’ equity

Preferred stock, par value $0.01; 2,000 shares authorized: . . . . . . . . . . . . . . . . . .
Common stock, par value $0.01; 250,000 shares authorized; issued and
outstanding: 148,716 and 155,264 at December 31, 2020 and 2019,
respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additional paid-in capital
Accumulated other comprehensive income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated deficit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities and stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

December 31,
2020

December 31,
2019

$ 73,425

$ 74,972

34,895

17,319

29,455
3,827
259
141,861
7,579
—
27,016
451
8,063
8,112
16,327
85,856
601,247
180
$896,692

$ 19,564
22,803
17,374
—
3,135
916
10,207
73,999
166,646
—
212,763
17,434
27,016
497,858

26,838
3,724
207
123,060
8,127
28,172
32,101
16,863
7,398
11,192
18,161
85,856
603,294
983
$935,207

$ 22,021
26,501
13,953
582
3,682
3,372
8,930
79,041
—
175,956
159,071
19,057
32,101
465,226

132,569

132,569

—

—

1,487
317,075
1,102
(53,399)
266,265
$896,692

1,553
352,658
945
(17,744)
337,412
$935,207

The accompanying notes are an integral part of these consolidated financial statements

F-6

WisdomTree Investments, Inc. and Subsidiaries

Consolidated Statements of Operations
(In Thousands, Except Per Share Amounts)

Year Ended December 31,

2020

2019

2018

Operating Revenues:

Advisory fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$250,182
3,517

$265,652
2,751

$271,104
3,012

Total revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

253,699

268,403

274,116

Operating Expenses:

Compensation and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fund management and administration . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketing and advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and business development
Contractual gold payments (Note 12)
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Professional and consulting fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Occupancy, communications and equipment . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third-party distribution fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition and disposition-related costs . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

74,675
60,515
11,128
10,579
16,811
4,902
6,427
1,021
5,219
416
6,924

80,761
61,502
12,163
18,276
13,226
5,641
6,302
1,045
6,968
902
8,083

74,515
56,686
13,884
17,153
8,512
7,984
6,203
1,301
6,611
11,454
8,534

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

198,617

214,869

212,837

Operating income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other Income/(Expenses):

Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(Loss)/gain on revaluation of deferred consideration—gold payments

(Note 12)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impairments (Note 27) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on extinguishment of debt (Note 13) . . . . . . . . . . . . . . . . . . . . . . . . .
Other gains and losses, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(Loss)/income before income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

55,082

53,534

61,279

(9,668)

(11,240)

(7,962)

(56,821)
744
(22,752)
(2,387)
580

(35,222)
433

(11,293)
3,332
(30,710)
—
(3,502)

121
10,546

12,220
3,093
(17,386)
—
(205)

51,039
14,406

Net (loss)/income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (35,655) $ (10,425) $ 36,633

(Loss)/earnings per share—basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(Loss)/earnings per share—diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

(0.25) $

(0.08) $

(0.25) $

(0.08) $

0.23

0.23

Weighted-average common shares—basic . . . . . . . . . . . . . . . . . . . . . . . . . . . .

148,682

151,823

146,645

Weighted-average common shares—diluted . . . . . . . . . . . . . . . . . . . . . . . . . . .

148,682

151,823

158,415

Cash dividends declared per common share . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

0.12

$

0.12

$

0.12

The accompanying notes are an integral part of these consolidated financial statements

F-7

WisdomTree Investments, Inc. and Subsidiaries

Consolidated Statements of Comprehensive (Loss)/Income
(In Thousands)

Net (loss)/income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other comprehensive income

Reclassification of foreign currency translation adjustment to other gains

and losses, net, upon the sale of WisdomTree Asset Management
Canada, Inc. (“WTAMC” or “Canadian ETF business”) (Note 3) . . . . . .

Reclassification of foreign currency translation adjustment to other gains

and losses, net, upon the liquidation of WisdomTree Japan Inc.
(Note 3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Change in unrealized gains/(losses) on available-for-sale debt securities,

net of tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency translation adjustment, net of income taxes . . . . . . . . . . .

Other comprehensive income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended December 31,

2020

2019

2018

$(35,655) $(10,425) $36,633

(167)

—

—

—

—
324

157

(397)

—

—
875

478

477
(301)

176

Comprehensive (loss)/income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(35,498) $ (9,947) $36,809

The accompanying notes are an integral part of these consolidated financial statements

F-8

WisdomTree Investments, Inc. and Subsidiaries

Consolidated Statements of Changes in Stockholders’ Equity
(In Thousands)

Balance—January 1, 2018 . . . . . . . . . . .
Common stock issued (Note 3) . . .
Restricted stock issued and vesting
of restricted stock units, net . . . .
Shares repurchased . . . . . . . . . . . .
Exercise of stock options, net
. . . .
Stock-based compensation . . . . . . .
Other comprehensive income . . . .
Dividends . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . .

Balance—December 31, 2018 . . . . . . . .
Restricted stock issued and vesting
of restricted stock units, net . . . .
Shares repurchased . . . . . . . . . . . .
Exercise of stock options, net
. . . .
Stock-based compensation . . . . . . .
Other comprehensive income . . . .
Dividends . . . . . . . . . . . . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . . . .

Balance—December 31, 2019 . . . . . . . .
Restricted stock issued and vesting
of restricted stock units, net . . . .
Shares repurchased . . . . . . . . . . . .
Exercise of stock options, net
. . . .
Stock-based compensation . . . . . . .
Allocation of equity component

related to convertible notes, net
of issuance costs of $157 and
deferred taxes of $1,239 . . . . . . .
Other comprehensive income . . . .
Dividends . . . . . . . . . . . . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . . . .

Common Stock

Shares
Issued

Par
Value

Additional
Paid-In
Capital

Accumulated
Other
Comprehensive
Income/(Loss)

136,996
15,250

$1,370
153

$216,006
137,097

$ 291
—

Accumulated
Deficit

$(24,716)

—

Total

$192,951
137,250

759
9
(334) —
—
531
—
—
—
—
—
—
—
—

(9)
(2,885)
191
13,255
—
—
—

—
—
—
—
176
—
—

—
—
—
—
—
(19,236)
36,633

—
(2,885)
191
13,255
176
(19,236)
36,633

153,202

$1,532

$363,655

$ 467

$ (7,319)

$358,335

2,347
(370)
85
—
—
—
—

22
(1)

—
—
—
—
—

(22)
(2,340)
160
11,590
—
(20,385)
—

—
—
—
—
478
—
—

—
—
—
—
—
—
(10,425)

—
(2,341)
160
11,590
478
(20,385)
(10,425)

155,264

$1,553

$352,658

$ 945

$(17,744)

$337,412

1,569
(8,234)
117
—

15
(82)
1

—

(15)
(31,115)
291
11,706

—
—
—
—

—
—
—
—

3,663
—
(20,113)
—

—
—
—
—

—
157
—
—

—
—
—
—

—
(31,197)
292
11,706

—
—
—
(35,655)

3,663
157
(20,113)
(35,655)

Balance—December 31, 2020 . . . . . . . .

148,716

$1,487

$317,075

$1,102

$(53,399)

$266,265

The accompanying notes are an integral part of these consolidated financial statements

F-9

WisdomTree Investments, Inc. and Subsidiaries

Consolidated Statements of Cash Flows
(In Thousands)

Cash flows from operating activities:
Net (loss)/income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile net (loss)/income to net cash provided by operating

activities:

Year Ended December 31,

2020

2019

2018

$(35,655) $(10,425) $ 36,633

Advisory fees received in gold and other precious metals . . . . . . . . . . . . .
Loss/(gain) on revaluation of deferred consideration—gold payments . . .
Impairments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Contractual gold payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of right of use asset
Gain on sale—Canadian ETF business . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on extinguishment of debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of issuance costs—convertible notes . . . . . . . . . . . . . . . . . .
Amortization of issuance costs—former credit facility . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Paid-in-kind interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in operating assets and liabilities:

Securities owned, at fair value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gold and other precious metals . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fund management and administration payable . . . . . . . . . . . . . . . . .
Compensation and benefits payable . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Securities sold, but not yet purchased, at fair value . . . . . . . . . . . . . .
Operating lease liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable and other liabilities . . . . . . . . . . . . . . . . . . . . . . . .

(62,416)
56,821
22,752
16,811
11,706
3,182
(2,877)
2,387
(2,192)
1,710
1,328
1,021
—
(1,169)

(17,576)
(193)
(159)
45,087
107
(2,264)
(3,804)
(2,441)
(582)
(3,517)
1,328

(49,887)
11,293
30,710
13,226
11,590
3,174
—
—
(349)
—
2,888
1,045
(2,498)
(173)

(8,446)
(19)
738
35,886
172
(476)
7,885
4,524
(1,116)
(3,587)
677

(32,238)
(12,220)
17,386
8,512
13,255
—
—
—
(6,083)
—
2,087
1,301
(1,974)
798

(7,182)
3,804
427
25,604
984
221
(16,050)
5,706
748
—
(4,251)

Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

29,395

46,832

37,468

Cash flows from investing activities:
Purchase of fixed assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from held-to-maturity securities maturing or called prior to

Inc.

maturity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from the sale of the Company’s financial interests in AdvisorEngine
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from the sale of Canadian ETF business, net . . . . . . . . . . . . . . . . . . .
Purchase of investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Funding of notes receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from sales and maturities of debt securities available-for-sale . . . . . .
Cash paid for acquisition, net of cash acquired . . . . . . . . . . . . . . . . . . . . . . . . .

(472)

(47)

(71)

16,488

3,244

1,107

9,592
2,774
—
—
—
—

—
—
(8,112)
(2,090)
—
—

—
—
—
(8,000)
64,498
(239,313)

Net cash provided by/(used in) investing activities . . . . . . . . . . . . . . . . . . . . . .

28,382

(7,005)

(181,779)

F-10

Cash flows from financing activities:
Repayment of debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Shares repurchased . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Convertible notes issuance costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from the issuance of convertible notes (Note 14)
. . . . . . . . . . . . . . .
Proceeds from exercise of stock options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Credit facility issuance costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Preferred stock issuance costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from the issuance of debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended December 31,

2020

2019

2018

(179,000)
(31,197)
(20,113)
(5,411)
175,250
292
—
—
—

(21,000)
(2,341)
(20,385)
—
—
160
—
—
—

—
(2,885)
(19,236)
—
—
191
(8,690)
(181)
200,000

Net cash (used in)/provided by financing activities . . . . . . . . . . . . . . . . . . . . .

(60,179)

(43,566)

169,199

Increase/(decrease) in cash flow due to changes in foreign exchange rate . . . .

855

927

(1,297)

Net (decrease)/increase in cash and cash equivalents . . . . . . . . . . . . . . . . . . . .
Cash and cash equivalents—beginning of year . . . . . . . . . . . . . . . . . . . . . . . . .

(1,547)
74,972

(2,812)
77,784

23,591
54,193

Cash and cash equivalents—end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 73,425

$ 74,972

$ 77,784

Supplemental disclosure of cash flow information:
Cash paid for taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$10,131

$10,060

$14,398

Cash paid for interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 7,088

$ 8,037

$ 5,577

Year Ended December 31,

2020

2019

2018

NON-CASH ACTIVITIES

On January 1, 2019, the Company recognized a right-of-use asset and lease liability of $19,827 and $24,817,

respectively, upon the implementation of Accounting Standards Update 2016-02, Leases (Note 16).

In April 2018, the Company issued 14,750 shares of preferred stock and 15,250,000 shares of common
stock to ETFS Capital in connection with the ETFS Acquisition which were collectively valued at $270,000
(Note 3). In addition, a wholly-owned subsidiary of the Company assumed a deferred consideration obligation
which was valued at $172,746 on the acquisition date (Note 12).

During the year ended December 31, 2018, stock options that would have resulted in $508 of proceeds upon

exercise were instead exercised on a cashless basis.

The accompanying notes are an integral part of these consolidated financial statements

F-11

WisdomTree Investments, Inc. and Subsidiaries

Notes to Consolidated Financial Statements
(In Thousands, Except Share and Per Share Amounts)

1. Organization and Description of Business

WisdomTree Investments, Inc., through its global subsidiaries (collectively, “WisdomTree” or the
“Company”), is an exchange-traded product (“ETP”) sponsor and asset manager headquartered in New York.
WisdomTree offers ETPs covering equity, commodity, fixed income, leveraged and inverse, currency and
alternative strategies. The Company has the following wholly-owned operating subsidiaries:

• WisdomTree Asset Management, Inc. is a New York based investment adviser registered with the SEC,
providing investment advisory and other management services to the WisdomTree Trust (“WTT”) and
WisdomTree exchange-traded funds (“ETFs”). The WisdomTree ETFs are issued in the U.S. by WTT.
WTT, a non-consolidated third party, is a Delaware statutory trust registered with the SEC as an
open-end management investment company. The Company has licensed to WTT the use of certain of
its own indexes on an exclusive basis for the WisdomTree ETFs in the U.S.

• WisdomTree Management Jersey Limited (“ManJer”) is a Jersey based management company

providing management services to seven issuers (the “ManJer Issuers”) in respect of the ETPs issued
and listed by the ManJer Issuers covering commodity, currency, cryptocurrency and
leveraged-and-inverse strategies.

• WisdomTree Multi Asset Management Limited (“WTMAML”) is a Jersey based management company
providing management services to WisdomTree Multi Asset Issuer PLC (“WMAI”) in respect of the
ETPs issued by WMAI. WMAI, a non-consolidated third party, is a public limited company domiciled
in Ireland.

• WisdomTree Management Limited (“WML”) is an Ireland based management company providing
management services to WisdomTree Issuer ICAV (“WTI”) in respect of the WisdomTree UCITS
ETFs issued by WTI. WTI, a non-consolidated third party, is a public limited company domiciled in
Ireland.

• WisdomTree UK Limited (“WTUK”) is a U.K. based company registered with the Financial Conduct
Authority currently providing distribution and support services to ManJer, WTMAML and WML.

• WisdomTree Europe Limited is a U.K. based company which is the legacy distributor of the WMAI

ETPs and WisdomTree UCITS ETFs. These services are now provided directly by WTUK.
WisdomTree Europe Limited is no longer regulated and does not provide any regulated services.

• WisdomTree Ireland Limited is an Ireland based company authorized by the Central Bank of Ireland

providing distribution services to ManJer, WTMAML and WML.

• WisdomTree Commodity Services, LLC (“WTCS”) is a New York based company that served as the
managing owner and commodity pool operator of the WisdomTree Continuous Commodity Index
Fund (“GCC”) until December 2020 when GCC was reorganized into the WisdomTree Enhanced
Commodity Strategy Fund under WTT.

Sale of Canadian ETF Business

On February 19, 2020, the Company completed the sale of WTAMC to CI Financial Corp. (Note 3).

F-12

2. Significant Accounting Policies

Basis of Presentation

These consolidated financial statements have been prepared in conformity with U.S. generally accepted
accounting principles (“GAAP”) and in the opinion of management reflect all adjustments, consisting of only
normal recurring adjustments, necessary for a fair statement of financial condition, results of operations, and cash
flows for the periods presented. The consolidated financial statements include the accounts of the Company’s
wholly-owned subsidiaries. All intercompany accounts and transactions have been eliminated in consolidation.

The financial results of ETFS are included in the Company’s consolidated financial statements since the

acquisition date, April 11, 2018 (Note 3).

Consolidation

The Company consolidates entities in which it has a controlling financial interest. The Company determines
whether it has a controlling financial interest in an entity by first evaluating whether the entity is a voting interest
entity (“VOE”) or a variable interest entity (“VIE”). The usual condition for a controlling financial interest in a
VOE is ownership of a majority voting interest. If the Company has a majority voting interest in a VOE, the
entity is consolidated. The Company has a controlling financial interest in a VIE when the Company has a
variable interest that provides it with (i) the power to direct the activities of the VIE that most significantly
impact the VIE’s economic performance and (ii) the obligation to absorb losses of the VIE or the right to receive
benefits from the VIE that could potentially be significant to the VIE.

The Company reassesses its evaluation of whether an entity is a VIE when certain reconsideration events

occur.

Segment and Geographic Information

Effective January 1, 2020, the Company, through its subsidiaries in the U.S. and Europe, conducts business
as a single operating segment as an ETP sponsor and asset manager which is based upon the Company’s current
organizational and management structure, as well as information used by the chief operating decision maker to
allocate resources and other factors. Previously, the Company’s financial results were reported in its U.S.
Business and International Business reportable segments.

Foreign Currency Translation

Assets and liabilities of subsidiaries whose functional currency is not the U.S. dollar are translated based on

the end of period exchange rates from local currency to U.S. dollars. Results of operations are translated at the
average exchange rates in effect during the period. The impact of the foreign currency translation adjustment is
included in the Consolidated Statements of Comprehensive (Loss)/Income as a component of other
comprehensive income.

Use of Estimates

The preparation of the Company’s consolidated financial statements in conformity with U.S. GAAP requires
management to make estimates and assumptions that affect the reported amounts of assets and liabilities as of the
balance sheet dates and the reported amounts of revenues and expenses for the periods presented. Actual results
could differ materially from those estimates.

F-13

Revenue Recognition

The Company earns substantially all of its revenue in the form of advisory fees from its ETPs and
recognizes this revenue over time, as the performance obligation is satisfied. Advisory fees are based on a
percentage of the ETPs’ average daily net assets. Progress is measured using the practical expedient under the
output method resulting in the recognition of revenue in the amount for which the Company has a right to
invoice.

Contractual Gold Payments

Contractual gold payments are measured and paid monthly based upon the average daily spot price of gold

(Note 12).

Marketing and Advertising

Marketing and advertising costs, including media advertising and production costs, are expensed when

incurred.

Depreciation and Amortization

Depreciation is provided for using the straight-line method over the estimated useful lives of the related

assets as follows:

Equipment
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Furniture and fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5 years
15 years

Leasehold improvements are amortized over the term of their respective leases or service lives of the

improvements, whichever is shorter. Fixed assets are recorded at cost less accumulated depreciation and
amortization.

Stock-Based Awards

Accounting for stock-based compensation requires the measurement and recognition of compensation
expense for all equity awards based on estimated fair values. Stock-based compensation is measured based on the
grant-date fair value of the award and is amortized over the relevant service period. Forfeitures are recognized
when they occur.

Third-Party Distribution Fees

The Company pays a percentage of its advisory fee revenues based on incremental growth in assets under

management (“AUM”), subject to caps or minimums, to marketing agents to sell WisdomTree ETFs and for
including WisdomTree ETFs on third-party customer platforms and recognizes these expenses as incurred.

Cash and Cash Equivalents

The Company considers all highly liquid investments with an original maturity of 90 days or less at the time
of purchase to be classified as cash equivalents. The Company maintains deposits with financial institutions in an
amount that is in excess of federally insured limits.

F-14

Accounts Receivable

Accounts receivable are customer and other obligations due under normal trade terms. The Company
measures credit losses, if any, by applying historical loss rates, adjusted for current conditions and reasonable
and supportable forecasts to amounts outstanding using the aging method.

Impairment of Long-Lived Assets

The Company performs a review for the impairment of long-lived assets when events or changes in
circumstances indicate that the estimated undiscounted future cash flows expected to be generated by the assets
are less than their carrying amounts or when other events occur which may indicate that the carrying amount of
an asset may not be recoverable.

Notes Receivable

Notes receivable are accounted for on an amortized cost basis, including accrued interest and net of original

issue discount and impairments, if any. Interest income is accrued over the term of the notes using the effective
interest method. Notes receivable are placed on non-accrual status when the Company is in receipt of information
indicating collection of interest is doubtful. Cash received on notes receivable placed on non-accrual status is
recognized on a cash basis as interest income if and when received.

Effective January 1, 2020, the Company performs a review for the impairment of the notes receivable and
accrued interest on a quarterly basis using the current expected credit loss model and provides for an allowance
for credit losses by applying an estimated loss rate to amounts outstanding at the balance sheet date. Previously,
credit losses were measured using an incurred loss approach.

Securities Owned and Securities Sold, but not yet Purchased (at fair value)

Securities owned and securities sold, but not yet purchased are securities classified as either trading or
available-for-sale (“AFS”). These securities are recorded on their trade date and are measured at fair value. All
equity securities are classified by the Company as trading. Debt securities are classified based primarily on the
Company’s intent to hold or sell the security. Changes in the fair value of debt securities classified as trading and
AFS are reported in other income and other comprehensive income, respectively, in the period the change occurs.
Debt securities classified as AFS are assessed for impairment on a quarterly basis and an estimate for credit loss
is provided when the fair value of the AFS debt security is below its amortized cost basis. Credit-related
impairments are recognized in earnings with a corresponding adjustment to the security’s amortized cost basis if
the Company intends to sell the impaired AFS debt security or it is more likely than not the Company will be
required to sell the security before recovering its amortized cost basis. Other credit-related impairments are
recognized as an allowance with a corresponding adjustment to earnings. Impairments resulting from noncredit-
related factors are recognized in other comprehensive income. Amounts recorded in other comprehensive income
are reclassified into earnings upon sale of the AFS debt security using the specific identification method.

Securities Held-to-Maturity

The Company accounts for certain of its securities as held-to-maturity on a trade date basis, which are
recorded at amortized cost. For held-to-maturity securities, the Company has the intent and ability to hold these
securities to maturity and it is not more-likely-than-not that the Company will be required to sell these securities
before recovery of their amortized cost bases, which may be maturity. Held-to-maturity securities are placed on
non-accrual status when the Company is in receipt of information indicating collection of interest is doubtful.
Cash received on held-to-maturity securities placed on non-accrual status is recognized on a cash basis as interest
income if and when received.

F-15

Effective January 1, 2020, the Company reviews its portfolio of held-to-maturity securities for impairment
on a quarterly basis, recognizing an allowance, if any, by applying an estimated loss rate after consideration for
the nature of collateral securing the financial asset as well as potential future changes in collateral values and
historical loss information for financial assets secured with similar collateral. Previously, these securities were
evaluated for impairment on a quarterly basis and if a decline in fair value was deemed to be other-than-
temporary, the securities were written down to their fair value through earnings.

Investments in pass-through government-sponsored enterprises (“GSEs”) are determined to have an

estimated loss rate of zero due to an implicit U.S. government guarantee.

Investments

The Company accounts for equity investments that do not have a readily determinable fair value under the

measurement alternative prescribed within Accounting Standards Update (“ASU”) 2016-01, Financial
Instruments—Recognition and Measurement of Financial Assets and Financial Liabilities, to the extent such
investments are not subject to consolidation or the equity method. Under the measurement alternative, these
financial instruments are carried at cost, less any impairment (assessed quarterly), plus or minus changes
resulting from observable price changes in orderly transactions for an identical or similar investment of the same
issuer. In addition, income is recognized when dividends are received only to the extent they are distributed from
net accumulated earnings of the investee. Otherwise, such distributions are considered returns of investment and
are recorded as a reduction of the cost of the investment.

Business Combinations

The Company accounts for business combinations under the acquisition method of accounting in accordance

with Accounting Standards Codification Topic 805, Business Combinations, which requires an allocation of the
consideration we paid to the identifiable assets, intangible assets and liabilities based on the estimated fair values
as of the closing date of the acquisition. The excess of the fair value of purchase price over the fair values of
these identifiable assets, intangible assets and liabilities is recorded as goodwill.

Goodwill

Goodwill is the excess of the purchase price over the fair values of the identifiable net assets at the
acquisition date. The Company tests goodwill for impairment at least annually and at the time of a triggering
event requiring re-evaluation, if one were to occur. Goodwill is considered impaired when the estimated fair
value of the reporting unit that was allocated the goodwill is less than its carrying value. If the estimated fair
value of such reporting unit is less than its carrying value, goodwill impairment is recognized based on that
difference, not to exceed the carrying amount of goodwill. A reporting unit is an operating segment or a
component of an operating segment provided that the component constitutes a business for which discrete
financial information is available and management regularly reviews the operating results of that component.

Goodwill is allocated to the Company’s U.S. Business and European Business components. Effective
January 1, 2020, for impairment testing purposes, these components are aggregated as a single reporting unit as
they fall under the same operating segment and have similar economic characteristics. Previously, these
components were tested separately for impairment when the Company was operating as more than one operating
segment.

Goodwill is assessed for impairment annually on November 30th. When performing its goodwill impairment
test, the Company considers a qualitative assessment, when appropriate, and a quantitative assessment using the
market approach and its market capitalization when determining the fair value of the reporting unit.

F-16

Intangible Assets

Indefinite-lived intangible assets are tested for impairment at least annually and are also reviewed for
impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not
be recoverable. Indefinite-lived intangible assets are impaired if their estimated fair values are less than their
carrying values.

Finite-lived intangible assets, if any, are amortized over their estimated useful life, which is the period over
which the assets are expected to contribute directly or indirectly to the future cash flows of the Company. These
intangible assets are tested for impairment at the time of a triggering event, if one were to occur. Finite-lived
intangible assets may be impaired when the estimated undiscounted future cash flows generated from the assets
are less than their carrying amounts.

The Company may rely on a qualitative assessment when performing its intangible asset impairment test.

Otherwise, the impairment evaluation is performed at the lowest level of reasonably identifiable cash flows
independent of other assets. The annual impairment testing date for all of the Company’s intangible assets is
November 30th.

Leases

Effective January 1, 2019, the Company accounts for its lease obligations in accordance with Accounting

Standards Codification (“ASC”) Topic 842, Leases (ASC 842), which requires the recognition of both (i) a lease
liability equal to the present value of the remaining lease payments and (ii) an offsetting right-of-use asset. The
remaining lease payments are discounted using the rate implicit in the lease, if known, or otherwise the
Company’s incremental borrowing rate. After lease commencement, right-of-use assets are assessed for
impairment and otherwise are amortized over the remaining lease term on a straight-line basis. These recognition
requirements are not applied to short-term leases which are those with a lease term of 12 months or less. Instead,
lease payments associated with short-term leases are recognized as an expense on a straight-line basis over the
lease term.

ASC 842 also provides a practical expedient which allows for consideration in a contract to be accounted for

as a single lease component rather than allocated between lease and non-lease components. The Company has
elected to apply this practical expedient to all lease contracts, where applicable.

Upon adoption of ASC 842 on January 1, 2019, the Company applied the transitional practical expedients to

its outstanding leases and therefore the Company did not reassess (i) whether any expired or existing contracts
are or contain leases; (ii) the lease classification for any expired or existing leases; and (iii) initial direct costs for
any existing leases. The Company also elected to apply the new lease requirements at the effective date, rather
than the beginning of the earliest comparative period presented.

Deferred Consideration—Gold Payments

Deferred consideration represents the present value of an obligation to pay gold to a third party into
perpetuity and is measured using forward-looking gold prices observed on the CMX exchange, a selected
discount rate and perpetual growth rate (Note 12). Changes in the fair value of this obligation are reported as
(loss)/gain on revaluation of deferred consideration – gold payments on the Company’s Consolidated Statements
of Operations.

Convertible Notes and Debt

Convertible notes and debt are carried at amortized cost, net of discounts and issuance costs. The

convertible notes are required to be separated into their liability and equity components by allocating the issuance

F-17

proceeds to each of these components. The liability component for convertible instruments that qualify for a
derivative scope exception (applicable to the convertible notes) is allocated proceeds equal to the estimated fair
value of similar debt instruments without the conversion option. The difference between the gross proceeds
received from the issuance of the convertible notes and the proceeds allocated to the liability component
represents the residual amount that is recorded in additional paid-in capital. Interest expense is recognized using
the effective interest method and includes amortization of discounts and debt issuance costs over the life of the
debt.

Contingencies

The Company may be subject to reviews, inspections and investigations by regulatory authorities as well as

legal proceedings arising in the ordinary course of business. The Company evaluates the likelihood of an
unfavorable outcome of all legal or regulatory proceedings to which it is a party and accrues a loss contingency
when the loss is probable and reasonably estimable.

Earnings per Share

Basic earnings per share (“EPS”) is computed by dividing net income available to common stockholders by

the weighted-average number of common shares outstanding for the period. Net income available to common
stockholders represents net income of the Company reduced by an allocation of earnings to participating
securities. The Series A non-voting convertible preferred stock (Note 15) and unvested share-based payment
awards that contain non-forfeitable rights to dividends or dividend equivalents (whether paid or unpaid) are
participating securities and are included in the computation of EPS pursuant to the two-class method. Share-
based payment awards that do not contain such rights are not deemed participating securities and are included in
diluted shares outstanding (if dilutive).

Diluted EPS is calculated under the treasury stock method and the two-class method. The calculation that

results in the lowest diluted EPS amount for the common stock is reported in the Company’s consolidated
financial statements. The treasury stock method includes the dilutive effect of potential common shares including
unvested stock-based awards, the Series A non-voting convertible preferred stock and the convertible notes, if
any. Potential common shares associated with the Series A non-voting convertible preferred stock and the
convertible notes are computed under the if-converted method. Potential common shares associated with the
conversion option embedded in the convertible notes are dilutive when the Company’s average stock price
exceeds the conversion price.

Income Taxes

The Company accounts for income taxes using the liability method, which requires the determination of

deferred tax assets and liabilities based on the differences between the financial and tax bases of assets and
liabilities using the enacted tax rates in effect for the year in which differences are expected to reverse. Deferred
tax assets are reduced by a valuation allowance if, based on the weight of available evidence, it is more-likely-
than-not that some portion or all the deferred tax assets will not be realized.

Tax positions are evaluated utilizing a two-step process. The Company first determines whether any of its
tax positions are more-likely-than-not to be sustained upon examination, based solely on the technical merits of
the position. Once it is determined that a position meets this recognition threshold, the position is measured as the
largest amount of benefit that is greater than 50% likely of being realized upon ultimate settlement. The
Company records interest expense and penalties related to tax expenses as income tax expense.

The Global Intangible Low-Taxed Income (“GILTI”) provisions of the Tax Reform Act requires the
Company to include in its U.S. income tax return foreign subsidiary earnings in excess of an allowable return on
the foreign subsidiary’s tangible assets. An accounting policy election is available to either account for the tax

F-18

effects of GILTI in the period that is subject to such taxes or to provide deferred taxes for book and tax basis
differences that upon reversal may be subject to such taxes. The Company accounts for the tax effects of these
provisions in the period that is subject to such tax.

Non-income based taxes are recorded as part of other liabilities and other expenses.

Recently Issued Accounting Pronouncements

In August 2020, the Financial Accounting Standards Board (“FASB”) issued ASU 2020-06, Debt—Debt
with Conversion and Other Options (ASU 2020-06). Under the ASU, the accounting for convertible instruments
will be simplified by removing major separation models required under current GAAP. Accordingly, more
convertible instruments will be reported as a single liability or equity with no separate accounting for embedded
conversion features. Certain settlement conditions that are required for equity contracts to qualify for the
derivative scope exception will be removed and, as a result, more equity contracts will qualify for the scope
exception. The ASU will also simplify the diluted earnings-per-share calculation in certain areas. The ASU will
be effective for years beginning after December 31, 2021, including interim periods within those fiscal years.
Early adoption is permitted for fiscal periods beginning after December 15, 2020 (including interim periods
within the same fiscal year). The adoption of this ASU will result in a reduction of interest expense recognized
on the Company’s convertible notes (Note 14) of approximately $420 per quarter. The Company expects to early
adopt this ASU.

In December 2019, the FASB issued ASU 2019-12, Income Taxes (Topic 740)—Simplifying the Accounting

for Income Taxes (ASU 2019-12). The main objective of the standard is to reduce complexity in the accounting
for income taxes by removing the following exceptions: (1) exception to the incremental approach for intraperiod
tax allocation when there is a loss from continuing operations and income or a gain from other items (for
example, discontinued operations or other comprehensive income); (2) exception to the requirement to recognize
a deferred tax liability for equity method investments when a foreign subsidiary becomes an equity method
investment; (3) exception to the ability not to recognize a deferred tax liability for a foreign subsidiary when a
foreign equity method investment becomes a subsidiary; and (4) exception to the general methodology for
calculating income taxes in an interim period when a year-to-date loss exceeds the anticipated loss for the year.
The standard also simplifies the accounting for income taxes by enacting the following: (a) requiring that an
entity recognize a franchise tax (or similar tax) that is partially based on income as an income-based tax and
account for any incremental amount as a non-income-based tax; (b) requiring that an entity evaluate when a step
up in the tax basis of goodwill should be considered part of the business combination in which the book goodwill
was originally recognized and when it should be considered as a separate transaction; (c) specifying that an entity
is not required to allocate the consolidated amount of current and deferred tax expense to a legal entity that is not
subject to tax in its separate financial statements; and (d) requiring that an entity reflect the enacted change in tax
laws or rates in the annual effective tax rate computation in the interim period that includes the enactment date.
ASU 2019-12 is effective for years beginning after December 15, 2020, including the interim periods within
those reporting periods. Early adoption is permitted. The Company has determined that this standard will not
have a material impact on its financial statements and has not early adopted this ASU.

Recently Adopted Accounting Pronouncements

On January 1, 2020, the Company adopted ASU 2016-13, Financial Instruments-Credit Losses (Topic 326)
—Measurement of Credit Losses on Financial Instruments (ASU 2016-13). The main objective of the standard is
to provide financial statement users with more decision-useful information about the expected credit losses on
financial instruments and other commitments to extend credit held by a reporting entity at each reporting date. In
issuing this standard, the FASB is responding to criticism that prior guidance delayed recognition of credit losses.
The standard replaced the prior guidance’s “incurred loss” approach with an “expected loss” model. The new
model, referred to as the current expected credit loss (“CECL”) model, applies to: (1) financial assets subject to
credit losses and measured at amortized cost, and (2) certain off-balance sheet credit exposures. The standard is

F-19

applicable to loans, accounts receivable, trade receivables, and other financial assets measured at amortized cost,
loan commitments and certain other off-balance sheet credit exposures, debt securities (including those
held-to-maturity) and other financial assets measured at fair value through other comprehensive income, and
beneficial interests in securitized financial assets. The CECL model does not apply to AFS debt securities. For
AFS debt securities with unrealized losses, entities measure credit losses in a manner similar to prior guidance,
except that the credit losses are recognized as allowances rather than reductions in the amortized cost of the
securities. Accordingly, the new methodology is utilized when assessing the Company’s financial instruments for
impairment. As a result, entities recognize improvements to estimated credit losses immediately in earnings
rather than as interest income over time. The ASU also simplified the accounting model for purchased credit-
impaired debt securities and loans. ASU 2016-13 also expanded the disclosure requirements regarding an entity’s
assumptions, models, and methods for estimating the allowance for loan and lease losses. The adoption of this
standard, which is applicable to the Company’s trade receivables, notes receivable and held-to-maturity
securities, did not have a material impact on the Company’s consolidated financial statements.

On January 1, 2020, the Company adopted ASU 2018-13, Fair Value Measurement (Topic 820)—

Disclosure Framework—Changes to the Disclosure Requirements for Fair Value Measurement (ASU 2018-13),
which modified the disclosure requirements on fair value measurements, including removing the requirement to
disclose (1) the amount of and reasons for transfers between Level 1 and Level 2 of the fair value hierarchy,
(2) the policy for timing of transfers between levels and (3) the valuation processes for Level 3 fair value
measurements. ASU 2018-13 also added new disclosures including the requirement to disclose (a) the changes in
unrealized gains and losses for the period included in other comprehensive income for recurring Level 3 fair
value measurements held at the end of the reporting period and (b) the range and weighted average of significant
unobservable inputs used to develop Level 3 fair value measurements. This standard only impacted the
disclosures pertaining to fair value measurements and were incorporated into the notes to the Company’s
consolidated financial statements.

3. Acquisitions and Exit Activities

Acquisition of ETFS

On April 11, 2018, the Company acquired the European exchange-traded commodity, currency and

leveraged-and-inverse business (“ETFS”) of ETFS Capital Limited (“ETFS Capital”) for a purchase price
consisting of $253,000 in cash and a fixed number of shares of the Company’s capital stock, consisting of (i)
15,250,000 shares of common stock (the “Common Shares”) and (ii) 14,750 shares of Series A Non-Voting
Convertible Preferred Stock (the “Preferred Shares”), which are convertible into an aggregate of 14,750,000
shares of common stock. The Company also assumed an obligation to pay deferred consideration into perpetuity
(Note 12). This acquisition is referred to throughout the consolidated financial statements as the ETFS
Acquisition. The Company’s Consolidated Statements of Operations include the following operating results of
ETFS since the acquisition date of April 11, 2018 through December 31, 2018:

Revenues:
. . . . . . . . . . . . . . .
Income before taxes: . . . . . . .

$55,882
$23,197 (including a gain on revaluation of deferred

consideration of $12,220)

Supplemental Unaudited Pro Forma Financial Information

Had the ETFS Acquisition been consummated on January 1, 2018, the Company’s revenues and net income

for the year ended December 31, 2018 would have been $297,541 and $37,336, respectively. This information
was derived from the historical financial results of the Company and ETFS and was adjusted to give effect to pro
forma events that are directly attributable to the acquisition, factually supportable and expected to have a
continuing impact on the combined results following the acquisition.

F-20

Significant adjustments to the unaudited pro forma financial information above include the recognition of
interest expense arising from a borrowing to consummate the acquisition, eliminating acquisition-related costs
directly attributable to the acquisition and adjusting consolidated income tax expense based upon the Company’s
anticipated normalized consolidated effective tax rate.

The unaudited pro forma financial information above is not necessarily indicative of what the combined
results of the Company would have been had the acquisition been completed as of January 1, 2018 and does not
purport to project the future results of the combined company. In addition, the unaudited pro forma financial
information does not reflect any cost savings initiatives following the completion of the acquisition.

Exit Activities

The following table summarizes operating losses recognized by the Company’s wholly-owned subsidiaries
that have either been sold or liquidated during reporting periods covered by its consolidated financial statements:

WTAMC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
WisdomTree Japan Inc. (“WTJ”)(1)

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Years Ended December 31,

2020

$428
—

$428

2019

2018

$2,786
550

$ 3,925
4,520

$3,336

$ 8,445

(1) WTJ also recognized an impairment expense of $572 in connection with the termination of its office lease

during the year ended December 31, 2019.

Sale of Canadian ETF Business

On February 19, 2020, the Company completed the sale of all the outstanding shares of WTAMC to CI
Financial Corp. The Company received CDN $3,720 (USD $2,774) in cash at closing and will receive additional
cash consideration of CDN $2,000 to $8,000, depending on the achievement of certain AUM growth targets over
the next three years.

During the year ended December 31, 2020, the Company recognized a $2,877 gain on sale which was

recorded in other gains and losses, net on the Consolidated Statements of Operations and represents the
difference between the minimum cash consideration payable to the Company and the carrying value of
WTAMC’s net assets upon disposition. Contingent payments, if any, are recognized by the Company when the
contingency is resolved and the gain is realized.

Restructuring of Distribution Strategy in Japan

In July 2018, the Company determined to restructure its distribution strategy in Japan. As a result, WTJ

ceased operations and was liquidated in September 2019.

Acquisition and Disposition-Related Costs

During the years ended December 31, 2020, 2019 and 2018, the Company incurred acquisition and
disposition-related costs of $416, $902 and $11,454, respectively, in connection with the sale of WTAMC and
the ETFS Acquisition.

F-21

4. Cash and Cash Equivalents

Of the total cash and cash equivalents of $73,425 and $74,972 at December 31, 2020 and December 31,

2019, respectively, $70,911 and $72,120 were held at two financial institutions. At December 31, 2020 and
December 31, 2019, cash equivalents were approximately $660 and $317, respectively.

Certain of the Company’s international subsidiaries are required to maintain a minimum level of regulatory

capital, which was $10,745 and $12,312 at December 31, 2020 and December 31, 2019, respectively. These
requirements are generally satisfied by cash on hand.

In addition, the Company collateralized its U.S. office lease through a standby letter of credit totaling

$1,384 which is restricted from further use.

5. Fair Value Measurements

The fair value of financial instruments is defined as the price that would be received to sell an asset or paid

to transfer a liability (i.e., “the exit price”) in an orderly transaction between market participants at the
measurement date. ASC 820, Fair Value Measurement, establishes a hierarchy for inputs used in measuring fair
value that maximizes the use of observable inputs and minimizes the use of unobservable inputs by requiring that
the most observable inputs be used when available. Observable inputs are inputs that market participants would
use in pricing the asset or liability developed based on market data obtained from independent sources.
Unobservable inputs reflect assumptions that market participants would use in pricing the asset or liability
developed based on the best information available in the circumstances. The hierarchy is broken down into three
levels based on the transparency of inputs as follows:

Level 1 – Quoted prices for identical instruments in active markets.

Level 2 – Quoted prices for similar instruments in active markets; quoted prices for identical or similar

instruments in markets that are not active; and model-derived valuations whose inputs are
observable or whose significant value drivers are observable.

Level 3 –

Instruments whose significant drivers are unobservable.

The availability of observable inputs can vary from product to product and is affected by a wide variety of

factors, including, for example, the type of product, whether the product is new and not yet established in the
marketplace, and other characteristics particular to the transaction. To the extent that valuation is based on
models or inputs that are less observable or unobservable in the market, the determination of fair value requires
more judgment. Accordingly, the degree of judgment exercised by management in determining fair value is
greatest for instruments categorized in Level 3. In certain cases, the inputs used to measure fair value may fall
into different levels of the fair value hierarchy. In such cases, for disclosure purposes, the level in the fair value
hierarchy within which the fair value measurement in its entirety falls is determined based on the lowest level
input that is significant to the fair value measurement in its entirety.

The tables below summarize the categorization of the Company’s assets and liabilities measured at fair
value. During the years ended December 31, 2020 and 2019, there were no transfers between Levels 2 and 3.

December 31, 2020

Total

Level 1

Level 2

Level 3

Assets:
Recurring fair value measurements:

Cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Securities owned, at fair value

$

660

$

660

$ — $—

ETFs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pass-through GSEs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Corporate bonds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

24,165
8,613
2,117

24,165
—
—

—

—
8,613 —
2,117 —

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$35,555

$ 24,825

$10,730

$—

F-22

Non-recurring fair value measurements:

AdvisorEngine Inc. (“AdvisorEngine”)—Financial

December 31, 2020

Total

Level 1

Level 2

Level 3

interests(1)

Thesys Group, Inc. (“Thesys”)—Series Y Preferred Stock(1)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Liabilities:
Recurring fair value measurements:

$

$

— $— $ — $
—

—

—

— $— $ — $

—
—

—

Deferred consideration (Note 12) . . . . . . . . . . . . . . . . . . . . . . . .

$ 230,137

$— $ — $ 230,137

Non-recurring fair value measurements:

Convertible notes(2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 170,191

$— $170,191

$

—

(1)

(2)

The fair value of the AdvisorEngine financial interests of $9,592 was determined on May 4, 2020, the date
in which these financial interests were sold (Note 8). Thesys was written down to zero on September 30,
2020 (Note 10).
Fair value of $145,847 and $24,344 determined on June 16, 2020 and August 13, 2020, respectively
(Note 14).

December 31, 2019

Total

Level 1

Level 2

Level 3

Assets:
Recurring fair value measurements:

Cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Securities owned, at fair value

$

317

$

317

$— $

ETFs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

17,319

17,319 —

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 17,636

$ 17,636

$— $

—

—

—

Non-recurring fair value measurements:

AdvisorEngine Inc.—Financial interests(1) . . . . . . . . . . . . . . . . .

$ 28,172

—

— $ 28,172

Liabilities:
Recurring fair value measurements:

Deferred consideration (Note 12) . . . . . . . . . . . . . . . . . . . . . . . .
Securities sold, but not yet purchased . . . . . . . . . . . . . . . . . . . . .

$ 173,024
582

$ — $— $ 173,024
—

582 —

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 173,606

$

582

$— $ 173,024

(1)

Fair value determined on December 31, 2019 (Note 8).

Recurring Fair Value Measurements—Methodology

Cash Equivalents—These financial assets represent cash invested in highly liquid investments with
original maturities of less than 90 days. These investments are valued at par, which approximates fair value, and
are classified as Level 1 in the fair value hierarchy.

Securities Owned/Sold but Not Yet Purchased—Securities owned and sold, but not yet purchased are

investments in ETFs, pass-through GSEs and corporate bonds. ETFs are generally traded in active, quoted and
highly liquid markets and are therefore classified as Level 1 in the fair value hierarchy. Pricing of pass-through
GSEs and corporate bonds include consideration given to collateral characteristics and market assumptions
related to yields, credit risk and prepayments and are therefore classified as Level 2 in the fair value hierarchy.

F-23

Deferred Consideration (Note 12)—Deferred consideration represents the present value of an obligation to

pay gold into perpetuity.

The following table presents a reconciliation of beginning and ending balances of recurring fair value

measurements classified as Level 3:

Years Ended
December 31,

2020

2019

Deferred consideration (Note 12)

Beginning balance . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . .
Net realized losses(1)
. . . . . . . . . . . . . . . . . . . . . . .
Net unrealized losses(2)
Settlements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$173,024
16,811
56,821
(16,519)

$161,540
13,226
11,293
(13,035)

Ending balance . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$230,137

$173,024

(1) Recorded as contractual gold payments expense on the Company’s Consolidated Statements of Operations.
(2) Recorded as loss on revaluation of deferred consideration—gold payments on the Company’s Consolidated

Statements of Operations.

6. Securities Owned/Sold but Not Yet Purchased

These securities consist of the following:

December 31,
2020

December 31,
2019

Securities Owned

Trading securities . . . . . . . . . . . . . . . . . . . . . . . .

$34,895

$17,319

Securities Sold, but not yet Purchased

Trading securities . . . . . . . . . . . . . . . . . . . . . . . .

$ —

$

582

Trading losses for securities owned and securities sold, but not yet purchased still held at December 31,
2020 and December 31, 2019 were $59 and $43, respectively, which were recognized in other gains and losses,
net, in the Consolidated Statements of Operations.

The Company had no AFS debt securities at December 31, 2020 and December 31, 2019. During the year

ended December 31, 2018, the Company received $64,498 of proceeds from the sale and maturity of
available-for-sale securities and recognized gross realized losses of $739. Those losses were reclassified out of
accumulated other comprehensive income and into the Consolidated Statements of Operations.

7. Securities Held-to-Maturity

The following table is a summary of the Company’s securities held-to-maturity:

Debt instruments: Pass-through GSEs (amortized

cost) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 451

$16,863

December 31,
2020

December 31,
2019

F-24

During the years ended December 31, 2020 and 2019, the Company received proceeds of $16,488 and

$3,244, respectively, from held-to-maturity securities maturing or being called prior to maturity.

The following table summarizes unrealized gains, losses, and fair value (classified as Level 2 within the fair

value hierarchy) of securities held-to-maturity:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost/amortized cost
Gross unrealized gains . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross unrealized losses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$451
30
(12)

$16,863
38
(297)

Fair value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$469

$16,604

December 31,

2020

2019

An allowance for credit losses was not provided on the Company’s held-to-maturity securities as all
securities are investments in pass-through GSEs which are determined to have an estimated loss rate of zero due
to an implicit U.S. government guarantee. In addition, no securities were determined to be other-than-temporarily
impaired at December 31, 2019.

The following table sets forth the maturity profile of the securities held-to-maturity; however, these

securities may be called prior to maturity date:

Due within one year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Due one year through five years . . . . . . . . . . . . . . . . . . . . . . . .
Due five years through ten years . . . . . . . . . . . . . . . . . . . . . . . .
Due over ten years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

December 31,

2020

$—
—
—
451

$451

2019

$ —
2,000
7,494
7,369

$16,863

8. AdvisorEngine Inc.—Sale of Financial Interests

On May 4, 2020, the Company closed a transaction to exit its investment in AdvisorEngine. The fair value

of upfront consideration paid to the Company was $9,592.

Consideration also includes contingent payments totaling up to $10,408 which will be payable only upon
AdvisorEngine achieving certain revenue milestones during the first through fourth anniversaries of such exit.
The fair value of the contingent payments was determined to be insignificant at closing and was measured using
a Monte-Carlo simulation whereby forecasted revenue assumed during the first, second, third and fourth years
was simulated forward in a risk-neutral framework to determine whether the revenues would exceed the
pre-defined revenue targets.

The table below presents the range and weighted averages of significant unobservable inputs utilized in the

Monte-Carlo simulation (classified as Level 3 in the fair value hierarchy):

Unobservable Inputs (Initial Recognition—May 4, 2020)

Forecasted revenue simulated forward as a
percentage of the pre-defined revenue
targets . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Revenue volatility . . . . . . . . . . . . . . . . . . . . .

34% - 71%
(47% weighted average)
25%

F-25

The weighted-average forecasted revenue simulated forward as a percentage of the pre-defined revenue

targets represents the arithmetic average of the percentages for each of the four years. An increase in the
forecasted revenue percentages and revenue volatility input would result in a higher fair value.

The contingent payments are subsequently remeasured when the contingency is resolved and the gain is

realized.

Summarized below are the financial interests previously held:

December 31, 2020

December 31, 2019

Amortized
Cost, plus
Accrued
Interest

Net
Carrying
Value

Unsecured convertible note . . . . . . . . . . . . . . . . . . . . .
Unsecured non-convertible note . . . . . . . . . . . . . . . . . .

Subtotal—Notes receivable . . . . . . . . . . . . . . . . . . . . .
Preferred stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$—
—

—
—

$—

$—
—

—
—

$—

Amortized
Cost, plus
Accrued
Interest

$ 2,126
31,184

33,310
25,000

Net
Carrying
Value

$ 2,126
26,046

28,172
—

$58,310

$28,172(1)

(1) Net of an impairment of $30,138 at December 31, 2019, which was determined based upon that status of the
sale negotiations at the time. During the year ended December 31, 2020, the Company adjusted the carrying
value of its financial interests by recording an impairment of $19,672 on its notes receivable and
subsequently recognized a gain of $1,093 arising from an adjustment to the estimated fair value of
consideration received. These fair value adjustments recognized during the year ended December 31, 2020
were based upon the final sale terms as disclosed above. The gain was included in other gains and losses, net
on the Consolidated Statements of Operations.

9. Notes Receivable

On May 4, 2020, the Company closed a transaction to exit its investment in AdvisorEngine. See Note 8 for

additional information.

Accrued Interest

Effective January 1, 2020, notes receivable were placed on non-accrual status. During the years ended

December 31, 2020 and 2019, the Company recognized interest income of $0 and $2,498, respectively.

10. Investments

The following table sets forth the Company’s investments:

Securrency, Inc.—Preferred stock . . . . . . . . . . . . . . .
Thesys—Preferred stock . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$8,112
—

$8,112

$ 8,112
3,080

$11,192

December 31,
2020

December 31,
2019

F-26

Securrency, Inc.—Preferred Stock

On December 27, 2019, the Company made a $8,112 strategic investment in Securrency, Inc.

(“Securrency”), a leading developer of institutional-grade blockchain-based financial and regulatory technology.
In consideration of its investment, the Company received 5,178,488 shares of Series A convertible preferred
stock representing approximately 25% ownership of Securrency (or approximately 20% on a fully diluted basis).
The shares of Series A preferred stock are convertible into common stock at the option of the Company and
contain various rights and protections including a non-cumulative 6.0% dividend, payable if and when declared
by the board of directors of Securrency, and a liquidation preference that is senior to the holders of common
stock. In addition, the Company has redemption rights which provide that, at any time on or after December 31,
2029, upon approval by holders of at least 60% of the Series A preferred stock then outstanding, Securrency will
be required to redeem all of the outstanding shares of Series A preferred stock for the original issue price thereof,
plus all declared and unpaid dividends.

The investment is accounted for under the measurement alternative prescribed within ASU 2016-01, as it

does not have a readily determinable fair value and is not considered to be in-substance common stock. The
investment is assessed for impairment and similar observable transactions on a quarterly basis. There was no
impairment recognized during the year ended December 31, 2020 based upon a qualitative assessment. In
addition, there were no observable price changes during the reporting period.

Thesys

On June 20, 2017, the Company was issued 7,797,533 newly authorized shares of Series Y preferred stock

(“Series Y Preferred”) of Thesys in connection with the resolution of a dispute related to the Company’s
ownership stake in Thesys. The Series Y Preferred represents current ownership of approximately 19% of Thesys
on a fully diluted basis.

The Series Y Preferred is accounted for under the measurement alternative prescribed within ASU 2016-01
as it does not have a readily determinable fair value and is not considered to be in-substance common stock. The
investment is assessed for impairment and similar observable transactions on a quarterly basis.

During the year ended December 31, 2020, the Company recognized an impairment of $3,080 on its

Series Y Preferred as Thesys has underperformed financially when assessed against prior expectations. The
carrying value of the Series Y Preferred was $0 and $3,080 at December 31, 2020 and December 31, 2019,
respectively.

11. Fixed Assets, net

The following table summarizes fixed assets:

December 31,

2020

2019

Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Furniture and fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: accumulated depreciation and amortization . . . . . . . .

$ 2,836
2,225
11,012
(8,494)

$ 2,330
2,218
10,989
(7,410)

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 7,579

$ 8,127

12. Deferred Consideration

Deferred consideration represents an obligation the Company assumed in connection with the ETFS
Acquisition. The obligation is for fixed payments to ETFS Capital of physical gold bullion equating to 9,500
ounces of gold per year through March 31, 2058 and then subsequently reduced to 6,333 ounces of gold
continuing into perpetuity (“Contractual Gold Payments”).

F-27

The Contractual Gold Payments are paid from advisory fee income generated by any Company-sponsored
financial product backed by physical gold and are subject to adjustment and reduction for declines in advisory
fee income generated by such products, with any reduction remaining due and payable until paid in full. ETFS
Capital’s recourse is limited to such advisory fee income and it has no recourse back to the Company for any
unpaid amounts that exceed advisory fees earned. ETFS Capital ultimately has the right to claw back Gold
Bullion Securities Ltd. (a physically backed gold ETP issuer) if the Company fails to remit any amounts due.

The Company determined the present value of the deferred consideration of $230,137 and $173,024 at

December 31, 2020 and December 31, 2019 using the following assumptions:

Forward-looking gold price (low)—per ounce . . . . .
Forward-looking gold price (high)—per ounce . . . . .
Forward-looking gold price (weighted average) —

per ounce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Perpetual growth rate . . . . . . . . . . . . . . . . . . . . . . . . .

December 31,
2020

December 31,
2019

$1,903
$2,662

$1,535
$2,328

$2,117

$1,757

9.0%
0.9%

10.0%
1.5%

The forward-looking gold prices at December 31, 2020 were extrapolated from the last observable CMX
exchange price (beyond 2026) and the weighted-average price per ounce was derived from the relative present
values of the annual payment obligations. The perpetual growth rate was determined based upon the increases in
observable forward-looking gold prices through 2026. This obligation is classified as Level 3 as the discount rate
and extrapolated forward-looking gold prices are significant unobservable inputs. An increase in forward-looking
gold prices and the perpetual growth rate would result in an increase in deferred consideration, whereas an
increase in the discount rate would reduce the fair value.

Current amounts payable were $17,374 and $13,953 and long-term amounts payable were $212,763 and

$159,071, respectively, at December 31, 2020 and December 31, 2019, respectively.

During the years ended December 31, 2020 and 2019, the Company recognized the following in respect of

deferred consideration:

Contractual Gold Payments . . . . . . . . . . . . . . . . . . . . . . . .
Contractual Gold Payments—gold ounces paid . . . . . . . . .
Loss on revaluation of deferred consideration—gold

Years Ended
December 31,

2020

2019

$ 16,811
9,500

$ 13,226
9,500

payments(1)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(56,821)

$(11,293)

(1)

Losses arise due to increases in the forward-looking price of gold and the magnitude of any loss is highly
correlated to the magnitude of the change in the forward-looking price of gold. In addition, losses arise due
to increases in the perpetual growth rate and a reduction in the discount rate used to compute the present
value of the annual payment obligations.

F-28

13. Credit Facility

The following table provides a summary of the Company’s outstanding borrowings under its credit facility:

December 31, 2020

December 31, 2019

Term Loan

Revolver

Term Loan

Revolver

Amount borrowed . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amounts repaid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 179,000
(179,000)

Amounts outstanding . . . . . . . . . . . . . . . . . . . . . . . . .
Unamortized issuance costs . . . . . . . . . . . . . . . . . . . .

Carrying amount . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

—
—

—

$ —
—

—
—

$200,000
(21,000)

179,000
(3,044)

$—
—

—
671

$ —

$175,956

$671

Effective interest rate . . . . . . . . . . . . . . . . . . . . . . . . .

4.15%

n/a

5.32%

n/a

On June 16, 2020, the Company terminated its credit facility by repaying all amounts outstanding under its

term loan and terminating the revolver. A loss on extinguishment of debt of $2,387 was recognized which
represented the write-off of the remaining unamortized issuance costs.

Interest expense recognized on the credit facility during the years ended December 31, 2020 and 2019 was

$4,086 and $11,240, respectively. The fair value of the Company’s debt (classified as Level 2 within the fair
value hierarchy) was $176,986 at December 31, 2019.

14. Convertible Notes

On August 13, 2020, the Company issued and sold $25,000 in aggregate principal amount of 4.25%
Convertible Senior Notes due 2023 (the “Additional Notes”) pursuant to an Indenture (the “Indenture”), dated
June 16, 2020, between the Company and U.S. Bank National Association, as trustee (the “Trustee”), in a private
offering to qualified institutional buyers pursuant to Rule 144A under the Securities Act of 1933, as amended.
The Additional Notes were issued at a price equal to 101% of the principal amount thereof, plus interest deemed
to have accrued since June 16, 2020, and constitute a further issuance of, and form a single series with, the
Company’s outstanding 4.25% Convertible Senior Notes due 2023 issued on June 16, 2020 in the aggregate
principal amount of $150,000 (the “Existing Notes” and together with the Additional Notes, the “Convertible
Notes”). After the issuance of the Additional Notes, the Company had $175,000 aggregate principal amount of
Convertible Notes outstanding. The Company used approximately $28,297 of the net proceeds from the issuance
of the Convertible Notes to repurchase 7,487,335 shares of the Company’s common stock at an average price of
$3.78 per share.

Key terms of the Convertible Notes are as follows:

• Maturity date: June 15, 2023, unless earlier converted, repurchased or redeemed.

•

Interest rate of 4.25%: Payable semiannually in arrears on June 15 and December 15 of each year,
beginning on December 15, 2020.

• Conversion price of $5.92: Convertible at an initial conversion rate of 168.9189 shares of the Company’s

common stock, per $1,000 principal amount of notes (equivalent to an initial conversion price of
approximately $5.92 per share).

• Conversion: Holders may convert at their option at any time prior to the close of business on the business

day immediately preceding March 15, 2023 only under the following circumstances: (i) during any calendar
quarter commencing after the calendar quarter ending on September 30, 2020, if the last reported sale price
of the Company’s common stock for at least 20 trading days during a period of 30 consecutive trading days

F-29

ending on the last trading day of the immediately preceding calendar quarter is greater than or equal to
130% of the conversion price on each applicable trading day; (ii) during the five business day period after
any ten consecutive trading day period (the “measurement period”) in which the trading price per $1,000
principal amount of the Convertible Notes for each trading day of the measurement period was less than
98% of the product of the last reported sales price of the Company’s common stock and the conversion rate
on each such trading day; (iii) upon a notice of redemption delivered by the Company in accordance with
the terms in the Indenture but only with respect to the Convertible Notes called (or deemed called) for
redemption; or (iv) upon the occurrence of specified corporate events. On or after March 15, 2023 until the
close of business on the second scheduled trading day immediately preceding the maturity date, holders may
convert their Convertible Notes at any time, regardless of the foregoing circumstances.

• Cash settlement of principal amount: Upon conversion, the Company will pay cash up to the aggregate

principal amount of the Convertible Notes to be converted. At its election, the Company will also settle its
conversion obligation in excess of the aggregate principal amount to the Convertible Notes being converted
in either cash, shares of its common stock or a combination of cash and shares of its common stock.

• Redemption price of $7.70: The Company may redeem for cash all or any portion of the notes, at its option,

on or after June 20, 2021 and on or prior to the 55th scheduled trading day immediately preceding the
maturity date, if the last reported sale price of the Company’s common stock has been at least 130% of the
conversion price then in effect for at least 20 trading days, including the trading day immediately preceding
the date on which the Company provides notice of redemption, during any 30 consecutive trading day
period ending on, and including, the trading day immediately preceding the date on which the Company
provides notice of redemption, at a redemption price equal to 100% of the principal amount of the notes to
be redeemed, plus accrued and unpaid interest to, but excluding the redemption date. No sinking fund is
provided for the Convertible Notes.

•

Limited investor put rights: Holders of the Convertible Notes have the right to require the Company to
repurchase for cash all or a portion of their notes at 100% of their principal amount, plus any accrued and
unpaid interest, upon the occurrence of certain change of control transactions or liquidation, dissolution or
common stock delisting events.

• Conversion rate increase in certain customary circumstances: In certain circumstances, conversions in
connection with a “make-whole fundamental change” (as defined in the Indenture) or conversions of
Convertible Notes called (or deemed called) for redemption may result in an increase to the conversion rate,
provided that the conversion rate will not exceed 270.2702 shares of the Company’s common stock per
$1,000 principal amount of the Convertible Notes (the equivalent of 47,297,285 shares of the Company’s
common stock), subject to adjustment.

•

Seniority and Security: The Convertible Notes are the Company’s senior unsecured obligations, but are
subordinated in right of payment to the Company’s obligations to make certain redemption payments (if and
when due) in respect of its Series A Non-Voting Convertible Preferred Stock (Note 15).

The Indenture contains customary terms and covenants, including that upon certain events of default
occurring and continuing, either the Trustee or the holders of not less than 25% in aggregate principal amount of
the Convertible Notes outstanding may declare the entire principal amount of all the Convertible Notes to be
repurchased, plus any accrued special interest, if any, to be immediately due and payable.

F-30

The following table provides a summary of the carrying value of the Convertible Notes at December 31,

2020:

Principal amount
. . . . . . . . . . . . . . . . . . . . . . .
Plus: Premium on Additional Notes . . . . . . . .

Gross proceeds . . . . . . . . . . . . . . . . . . . . . . . . .
Less: Unamortized discount and issuance

Total

Additional Notes

Existing Notes

$175,000
250

175,250

$25,000
250

25,250

$150,000
—

150,000

costs(1)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(8,604)

(1,490)

(7,114)

Carrying amount

. . . . . . . . . . . . . . . . . . . . . . .

$166,646

$23,760

$142,886

Effective interest rate(2)

. . . . . . . . . . . . . . . . . .

6.29%

6.37%

6.28%

(1)

(2)

The discount arose from the bifurcation of the conversion option. The unamortized discount and issuance
costs are reported net of the unamortized premium on the Additional Notes.
Includes amortization of the discount arising from the bifurcation of the conversion option, amortization of
the issuance costs allocated to the Convertible Notes and amortization of the premium associated with the
Additional Notes.

Convertible instruments are required to be separated into their liability and equity components by allocating

the issuance proceeds to each of those components. The liability component for convertible instruments that
qualify for a derivative scope exception (applicable to the Convertible Notes) is allocated proceeds equal to the
estimated fair value of similar debt without the conversion option. The difference between the gross proceeds
received from the issuance of the Convertible Notes and the proceeds allocated to the liability component
represents the residual amount that is recorded in additional paid-in capital. The discount arising from the
recognition of this residual amount is amortized as interest expense over the life of the Convertible Notes.

The Company estimated the fair value of the liability component of the Convertible Notes to be $170,191,

which represents the present value of the future contractual payments, discounted using the Company’s estimated
nonconvertible debt borrowing rate of 5.33% (classified as level 2 in the fair value hierarchy) on the pricing date.
The excess of the gross proceeds received over the estimated fair value of the liability component totaling $5,059
($906 and $4,153 for the Additional Notes and Existing Notes, respectively) was allocated to the conversion
option (along with a proportional share of issuance costs totaling $157) and was recorded in additional paid-in
capital, net of deferred taxes.

Interest expense recognized during the year ended December 31, 2020 was $5,582. Interest payable of $342

at December 31, 2020 is included in accounts payable and other liabilities on the Consolidated Balance Sheets.

The fair value of the Convertible Notes (classified as Level 2 in the fair value hierarchy) was $198,968 at

December 31, 2020. The if-converted value of the Convertible Notes did not exceed the principal amount at
December 31, 2020.

15. Preferred Shares

On April 10, 2018, the Company filed a Certificate of Designations of Series A Non-Voting Convertible

Preferred Stock with the Secretary of State of the State of Delaware establishing the rights, preferences,
privileges, qualifications, restrictions, and limitations relating to the Preferred Shares (defined below). The
Preferred Shares are intended to provide ETFS Capital with economic rights equivalent to the Company’s
common stock on an as-converted basis. The Preferred Shares have no voting rights, are not transferable and
have the same priority with regard to dividends, distributions and payments as the common stock.

F-31

As described in the Certificate of Designations, the Company will not issue, and ETFS Capital does not
have the right to require the Company to issue, any shares of common stock upon conversion of the Preferred
Shares, if, as a result of such conversion, ETFS Capital (together with certain attribution parties) would
beneficially own more than 9.99% of the Company’s outstanding common stock immediately after giving effect
to such conversion.

In connection with the completion of the ETFS Acquisition, the Company issued 14,750 shares of Series A

Non-Voting Convertible Preferred Stock (the “Preferred Shares”), which are convertible into an aggregate of
14,750,000 shares of common stock. The fair value of this consideration was $132,750, based on the closing
price of the Company’s common stock on April 10, 2018 of $9.00 per share, the trading day prior to the closing
of the acquisition.

The following is a summary of the Preferred Share balance:

Issuance of Preferred Shares . . . . . . . . . . . . . . . . . . .
Less: Issuance costs . . . . . . . . . . . . . . . . . . . . . .

$132,750
(181)

$132,750
(181)

Preferred Shares—carrying value . . . . . . . . . . . . . . .

$132,569

$132,569

December 31,
2020

December 31,
2019

Temporary equity classification is required for redeemable instruments for which redemption triggers are

outside of the issuer’s control. ETFS Capital has the right to redeem all the Preferred Shares specified to be
converted during the period of time specified in the Certificate of Designations in the event that: (a) the number
of shares of the Company’s common stock authorized by its certificate of incorporation is insufficient to permit
the Company to convert all of the Preferred Shares requested by ETFS Capital to be converted; or (b) ETFS
Capital does not, upon completion of a change of control of the Company, receive the same amount per Preferred
Share as it would have received had each outstanding Preferred Share been converted into common stock
immediately prior to the change of control. However, the Company will not be obligated to make any such
redemption payments to the extent such payments would be a breach of any covenant or obligation the Company
owes to any of its secured creditors or is otherwise prohibited by applicable law.

Any such redemption will be at a price per Preferred Share equal to the dollar volume-weighted average
price for a share of common stock for the 30-trading day period ending on the date of such attempted conversion
or change of control, as applicable, multiplied by 1,000. Such redemption payment will be made in one payment
no later than 10 business days following the last day of the Company’s first fiscal quarter that begins on a date
following the date ETFS Capital exercises such redemption right. The redemption value of the Preferred Shares
was $72,667 and $71,630 at December 31, 2020 and December 31, 2019, respectively.

The carrying amount of the Preferred Shares was not adjusted as it was not probable that the Preferred

Shares would become redeemable.

16. Leases

The Company has entered into operating leases for its corporate headquarters and other office facilities,

financial data terminals and equipment. The Company has no finance leases.

F-32

The following table provides additional information regarding the Company’s leases:

Years Ended
December 31,

2020

2019

Lease cost:

Operating lease cost
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Short-term lease cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$3,182
1,227

$3,174
1,426

Total lease cost

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$4,409

$4,600

Other information:

Cash paid for amounts included in the measurement of

operating liabilities (operating leases)

. . . . . . . . . . . . .

$3,517

$3,587

Right-of-use assets obtained in exchange for new

operating lease liabilities . . . . . . . . . . . . . . . . . . . . . . . .

n/a

n/a

Weighted-average remaining lease term (in years)—

perating leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Weighted-average discount rate—operating leases . . . . .

8.6

6.3%

9.4

6.3%

None of the Company’s leases include variable payments, residual value guarantees or any restrictions or

covenants relating to the Company’s ability to pay dividends or incur additional financing obligations.

The Company’s lease of its headquarters, which expires on August 20, 2029, includes an option to extend

for an additional five years. Rent payable under the option is equal to the fair market rent of the premises as
determined by the landlord approximately six months prior to the commencement of the extension term. The
lease also includes a cancellation option which is effective on August 21, 2024 and requires notice to be provided
to the landlord at least 12 months prior. Triggering this option requires a cancellation payment of $4,236. The
cancellation and extension options were not reasonably certain of being exercised and were therefore not
recognized as part of the right-of-use asset and lease liability.

Other leases also include extension, automatic renewal and termination provisions. These provisions were
also not reasonably certain of being exercised and were therefore not recognized as part of the right-of-use asset
and lease liability.

The following table discloses future minimum lease payments at December 31, 2020 with respect to the

Company’s operating lease liabilities:

2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2023 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2024 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2025 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2026 and thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 3,135
2,958
2,958
3,037
3,148
11,457

Total future minimum lease payments (undiscounted) . . . . . .

$26,693

F-33

The following table reconciles the future minimum lease payments (disclosed above) at December 31, 2020

to the operating lease liabilities recognized in the Company’s Consolidated Balance Sheet:

Amounts recognized in the Company’s Consolidated Balance

Sheet

Lease liability—short term . . . . . . . . . . . . . . . . . . . . . . . .
Lease liability—long term . . . . . . . . . . . . . . . . . . . . . . . .

$ 3,135
17,434

Subtotal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

20,569

Difference between undiscounted and discounted cash

flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

6,124

Total future minimum lease payments (undiscounted) . . . . . .

$26,693

17. Contingencies

The Company may be subject to reviews, inspections and investigations by regulatory authorities as well as

legal proceedings arising in the ordinary course of business.

Closure of the WisdomTree WTI Crude Oil 3x Daily Leveraged ETP

In December 2020, WMAI, WTMAML, WTUK and WisdomTree Ireland Limited were served with a writ

of summons to appear before the Court of Milan, Italy, and in January 2021, WTUK was served with a writ of
summons to appear before the Court of Udine, Italy. Investors had filed actions seeking approximately €9,000
($11,056), in the aggregate, resulting from the closure of the WisdomTree WTI Crude Oil 3x Daily Leveraged
ETP (“3OIL”) in March 2020. The product was dependent on the receipt of payments from a swap provider to
satisfy payment obligations to the investors. Due to an extreme adverse move in oil futures relative to the oil
futures’ closing price, the swap contract underlying 3OIL was terminated by the swap provider, which resulted in
the compulsory redemption of 3OIL, all in accordance with the prospectus.

The Company is currently assessing these claims and an accrual has not been made with respect to these

matters at December 31, 2020.

18. Variable Interest Entities

VIEs are entities with any of the following characteristics: (i) the entity does not have enough equity to

finance its activities without additional financial support; (ii) the equity holders, as a group, lack the
characteristics of a controlling financial interest; or (iii) the entity is structured with non-substantive voting
rights.

Consolidation of a VIE is required for the party deemed to be the primary beneficiary, if any. The primary

beneficiary is the party who has both (a) the power to direct the activities of a VIE that most significantly impact
the entity’s economic performance and (b) an obligation to absorb losses of the entity or a right to receive
benefits from the entity that could potentially be significant to the entity. The Company is not the primary
beneficiary of any entities in which it has a variable interest as it does not have the power to direct the activities
that most significantly impact the entities’ economic performance. Such power is conveyed through the entities’
boards of directors and the Company does not have control over the boards.

F-34

The following table presents information about the Company’s variable interests in non-consolidated VIEs:

December 31,
2020

December 31,
2019

Carrying Amount—Assets (Securrency)

Preferred stock (Note 10) . . . . . . . . . . . . . . . . .

$8,112

$ 8,112

Carrying Amount—Assets (AdvisorEngine)

Unsecured convertible notes receivable . . . . . .
Unsecured non-convertible note receivable . . .
Preferred stock . . . . . . . . . . . . . . . . . . . . . . . . .

Total carrying amount (Note 8)

. . . . . . . . . . . . . . . .

Total carrying amount—Assets . . . . . . . . . . . . . . . .

Maximum exposure to loss . . . . . . . . . . . . . . . . . . . .

—
—
—

$ —

$8,112

$8,112

$ 2,126
26,046
—

$28,172

$36,284

$36,284

19. Revenues from Contracts with Customers

The following table presents the Company’s total revenues from contracts with customers:

Years Ended
December 31,

2020

2019

Revenues from contracts with customers:

Advisory fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$250,182
3,517

$265,652
2,751

Total operating revenues . . . . . . . . . . . . . . . . . . . . . . . . . .

$253,699

$268,403

The Company recognizes revenues from contracts with customers when the performance obligation is
satisfied, which is when the promised goods or services are transferred to the customer. A good or service is
considered to be transferred when the customer obtains control, which is represented by the transfer of rights
with regard to the good or service. Transfer of control happens either over time or at a point in time. When a
performance obligation is satisfied over time, an entity is required to select a single method of measuring
progress for each performance obligation that depicts the entity’s performance in transferring control of goods or
services to the customer.

Substantially all the Company’s revenues from contracts with customers are derived primarily from

investment advisory agreements with related parties (Note 20). These advisory fees are recognized over time, are
earned from the Company’s ETPs and are calculated based on a percentage of the ETPs’ average daily net assets.
There is no significant judgment in calculating amounts due which are invoiced monthly in arrears and are not
subject to any potential reversal. Progress is measured using the practical expedient under the output method
resulting in the recognition of revenue in the amount for which the Company has a right to invoice.

There are no contract assets or liabilities that arise in connection with the recognition of advisory fee
revenue. In addition, there are no costs incurred to obtain or fulfill the contracts with customers, all of which are
investment advisory agreements with related parties.

F-35

Geographic Distribution of Revenue

The following table presents the Company’s total revenues geographically as determined by where the

respective management companies reside:

Years Ended
December 31,

2020

2019

Revenues from contracts with customers:

United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Jersey . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Ireland . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Canada (Note 3)

$142,074
106,848
4,412
365

$170,827
90,422
4,714
2,440

Total operating revenues . . . . . . . . . . . . . . . . . . . . . . . . . .

$253,699

$268,403

20. Related Party Transactions

The Company’s revenues are derived primarily from investment advisory agreements with related parties.

Under these agreements, the Company has licensed to related parties the use of certain of its own indexes for the
U.S. WisdomTree ETFs and WisdomTree UCITS ETFs. The Board of Trustees and Board of Directors
(including certain officers of the Company) of the related parties are primarily responsible for overseeing the
management and affairs of the entities for the benefit of their stakeholders and have contracted with the
Company to provide for general management and administration services. The Company is also responsible for
certain expenses of the related parties, including the cost of transfer agency, custody, fund administration and
accounting, legal, audit, and other non-distribution services, excluding extraordinary expenses, taxes and certain
other expenses, which is included in fund management and administration on the Company’s Consolidated
Statements of Operations. In exchange, the Company receives fees based on a percentage of the ETPs’ average
daily net assets. A majority of the independent members of the Board of Trustees are required to annually
approve the advisory agreements of the U.S. ETFs and these agreements may be terminated by the Board of
Trustees upon notice.

The following table summarizes accounts receivable from related parties which are included as a component

of accounts receivable on the Company’s Consolidated Balance Sheets:

Receivable from WTT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receivable from ManJer Issuers . . . . . . . . . . . . . . . . . . . . . .
Receivable from WMAI and WTI
. . . . . . . . . . . . . . . . . . . .
Receivable from WTCS . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receivable from WTAMC (Note 3) . . . . . . . . . . . . . . . . . . .

December 31,

2020

2019

$13,030
11,693
2,125
36
—

$14,765
9,036
1,559
80
227

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$26,884

$25,667

The allowance for credit losses on accounts receivable from related parties is insignificant when applying
historical loss rates, adjusted for current conditions and supportable forecasts, to the amounts outstanding in the
table above. Amounts outstanding are all invoiced in arrears, are less than 30 days aged and are collected shortly
after the applicable reporting period.

F-36

The following table summarizes revenues from advisory services provided to related parties:

Years Ended December 31,

2020

2019

2018

Advisory services provided to WTT . . . . . . . . . . . . . .
Advisory services provided to ManJer Issuers . . . . . . .
Advisory services provided to WMAI and WTI . . . . .
Advisory services provided to WTCS . . . . . . . . . . . . .
Advisory services provided to WTAMC . . . . . . . . . . .

$141,079
97,986
10,124
628
365

$169,483
82,224
10,499
1,006
2,440

$203,031
54,601
10,448
1,267
1,757

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$250,182

$265,652

$271,104

The Company also has investments in certain WisdomTree ETFs of approximately $23,932 and $16,886 at
December 31, 2020 and December 31, 2019, respectively. Gains and losses related to trading WisdomTree ETFs
during the years ended December 31, 2020, 2019 and 2018 were a gain of $63, a gain of $40 and a loss of ($406),
respectively, from these investments which are recorded in other gains and losses, net on the Consolidated
Statements of Operations.

21. Stock-Based Awards

On June 20, 2016, the Company’s stockholders approved a new equity award plan under which the

Company can issue up to 10,000,000 shares of common stock (less one share for every share granted under prior
plans since March 31, 2016 and inclusive of shares available under the prior plans as of March 31, 2016) in the
form of stock options and other stock-based awards.

The Company grants equity awards to employees and directors which include restricted stock awards
(“RSAs”), restricted stock units (“RSUs”), performance-based restricted stock units (“PRSUs”) and stock
options. Certain awards described below are subject to acceleration under certain conditions.

Stock options:

Generally issued for terms of ten years and may vest after at least one year of service and
have an exercise price equal to the Company’s stock price on the grant date. The
Company estimates the fair value of stock options (when granted) using the Black-Scholes
option pricing model.

RSAs/RSUs:

Awards are valued based on the Company’s stock price on grant date and generally vest
ratably over three years.

PRSUs:

These awards cliff vest three years from the grant date and contain a market condition
whereby the number of PRSUs ultimately vesting is tied to how the Company’s total
shareholder return (“TSR”) compares to a peer group of other publicly traded asset
managers over the three-year period. A Monte Carlo simulation is used to value these
awards.

The number of PRSUs vesting ranges from 0% to 200% of the target number of PRSUs
granted, as follows:

•

•

•

If the relative TSR is below the 25th percentile, then 0% of the target number of PRSUs
granted will vest;

If the relative TSR is at the 25th percentile, then 50% of the target number of PRSUs
granted will vest; and

If the relative TSR is above the 25th percentile, then linear scaling is applied such that
the percent of the target number of PRSUs vesting is 100% at the 50th percentile and
capped at 200% of the target number of PRSUs granted for performance at the 100th
percentile.

F-37

During the years ended December 31, 2020, 2019 and 2018, total stock-based compensation expense was

$11,706, $11,590 and $13,255, respectively, and the related tax benefit recognized on the Consolidated
Statements of Operations was $2,739, $2,791 and $3,015, respectively.

The actual tax benefit realized for the tax deductions for share-based compensation was $833, $1,649 and

$2,364 during the years ended December 31, 2020, 2019 and 2018, respectively.

A summary of unrecognized stock-based compensation expense and average remaining vesting period is as

follows:

December 31, 2020

Unrecognized Stock-
Based
Compensation

Weighted-Average
Remaining
Vesting Period
(Years)

Employees and directors . . . . . . . . . . . . . .

$9,776

1.28

Stock Options

A summary of option activity is as follows:

Outstanding January 1, 2018 . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeitures/expirations . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Outstanding at December 31, 2018 . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeitures/expirations . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Outstanding at December 31, 2019 . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeitures/expirations . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Options

1,158,828
—
—

(588,291)

570,537
—

(1)
(85,000)

485,536
—
(63,536)
(117,000)

Outstanding at December 31, 2020(1)

. . . . . . . . . .

305,000

Weighted-Average
Exercise Price

$2.75
—
—
1.19

$4.36
—
6.50
0.70

$4.80
—
2.49
4.81

$5.68

(1)

Expire on dates ranging from January 26, 2021 to November 15, 2021.

The total intrinsic value of options exercised during the years ended December 31, 2020, 2019 and 2018 was

$168, $301 and $4,218, respectively. Cash received from option exercises during the years ended December 31,
2020, 2019 and 2018 was $292, $160 and $191, respectively.

F-38

The following table summarizes information on stock options outstanding and exercisable at December 31,

2020:

Range of Exercise Prices

$5.05 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$6.42 – $6.82 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$7.01 – $7.30 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Options Outstanding and Exercisable

Weighted-
Average
Remaining
Life
(Years)

0.1
0.4
0.8

0.3

Weighted-
Average
Exercise
Price

$5.05
6.47
7.07

$5.68

Shares

190,000
67,500
47,500

305,000

At December 31, 2020, outstanding options for 305,000 shares (all of which were exercisable) had a

remaining weighted-average contractual term of 0.3 years and an intrinsic value of $57.

RSAs, RSUs and PRSUs

The aggregate fair value of RSAs, RSUs and PRSUs that vested during the years ended December 31, 2020,

2019 and 2018 was $4,783, $6,720 and $5,975, respectively. A summary of activity is as follows:

RSAs

RSUs

PRSUs(1)

Unvested Balance at January 1, 2018 . . .
Granted . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . .

Unvested Balance at December 31,

Weighted
Average
Grant Date
Fair Value

$ 11.75
11.77
12.67
11.83

Weighted
Average
Grant Date
Fair Value

$ 10.40
12.21
10.40
11.97

Shares

5,678
7,152
(1,890)
(1,446)

Shares

1,816,666
903,231
(618,516)
(144,279)

2018 . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,957,102

$ 11.47

9,494

$ 11.52

Weighted
Average
Grant Date
Fair Value

Shares

—
—
—
—

—

$ —
—
—
—

$ —

Granted . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . .

2,794,703
(1,053,980)
(453,267)

6.16
11.25
9.09

35,283
(5,499)
—

6.45
9.85
—

270,872(2)
—
(38,262)

6.24
—
6.24

Unvested Balance at December 31,

2019 . . . . . . . . . . . . . . . . . . . . . . . . . . .

3,244,558

$ 7.29

39,278

$ 7.20

232,610

$ 6.24

Granted . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . .

1,653,186
(1,206,879)
(110,122)

3.80
8.13
4.79

32,901
(27,130)
(5,641)

3.82
7.45
5.39

117,013(2)
—
(8,311)

3.11
—
6.24

Unvested Balance at December 31,

2020 . . . . . . . . . . . . . . . . . . . . . . . . . . .

3,580,743

$ 5.38

39,408

$ 4.46

341,312

$ 5.17

(1) Represents the target number of PRSUs granted and outstanding. The number of PRSUs that ultimately vest

ranges from 0% to 200% of this amount.

(2) A Monte Carlo simulation was used to value these awards using the following assumptions for the Company

and the peer group: (i) beginning 90-day average stock prices; (ii) valuation date stock prices;
(iii) correlation coefficients based upon the price data used to calculate the historical volatilities; and (iv) the
following additional assumptions:

F-39

Granted in
2020

Granted in
2019

Historical stock price volatility (low) . . . . . . . . . . . . . . . .
Historical stock price volatility (high)
. . . . . . . . . . . . . . .
Historical stock price volatility (average) . . . . . . . . . . . . .
Risk free interest rate . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected dividend yield . . . . . . . . . . . . . . . . . . . . . . . . . .

21%
36%
26%
1.47%
0.0%

22%
42%
28%
2.56%
0.0%

22. Employee Benefit Plans

The Company has a 401(k) savings plan covering all eligible employees in which the Company can make

discretionary contributions from its profits. The amounts included in the table below are recorded in
compensation expense in the Consolidated Statements of Operations.

A summary of discretionary contributions made by the Company is as follows:

Years Ended December 31,

2020

$974

2019

$966

2018

$1,051

23. Earnings Per Share

The following tables set forth reconciliations of the basic and diluted earnings per share computations for

the periods presented:

Basic (Loss)/Earnings per Share
Net (loss)/income . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Less: Income distributed to participating

Years Ended December 31,

2020

2019

2018

$(35,655)

$(10,425)

$ 36,633

securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(2,216)

(2,163)

(1,595)

Less: Undistributed income allocable to

participating securities . . . . . . . . . . . . . . . . . .

—

—

(1,409)

Net (loss)/income available to common

stockholders—Basic EPS . . . . . . . . . . . . . . . . . . . .
Weighted average common shares (in thousands) . . .

$ (37,871)
148,682

$ (12,588)
151,823

$ 33,629
146,645

Basic (loss)/earnings per share . . . . . . . . . . . . . . . . . .

$

(0.25)

$

(0.08)

$

0.23

Years Ended December 31,

2020

2019

2018

Diluted (Loss)/Earnings per Share
Net (loss)/income available to common

stockholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (37,871)

$ (12,588)

$ 33,629

Add back: Undistributed income allocable to

participating securities . . . . . . . . . . . . . . . . . . . . . .
Less: Reallocation of undistributed income allocable
to participating securities considered potentially
dilutive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net (loss)/income available to common

—

—

—

—

1,409

(1,403)

stockholders—Diluted EPS . . . . . . . . . . . . . . . . . .

$ (37,871)

$ (12,588)

$ 33,635

F-40

Weighted Average Diluted Shares (in thousands):
Weighted average common shares . . . . . . . . . . . . . . . .
Dilutive effect of common stock equivalents,

Years Ended December 31,

2020

2019

2018

148,682

151,823

146,645

excluding participating securities . . . . . . . . . . . . . . .

—

—

645

Weighted average diluted shares, excluding

participating securities (in thousands) . . . . . . . . . . .

148,682

151,823

147,290

Diluted (loss)/earnings per share . . . . . . . . . . . . . . . . .

$

(0.25)

$

(0.08)

$

0.23

Diluted (loss)/earnings per share presented above is calculated using the two-class method as this method

results in the lowest diluted earnings per share amount for common stock. During the years ended December 31,
2020 and 2019, there were no dilutive common stock equivalents as the Company reported a net loss for the
period. Total antidilutive common stock equivalents were 7,886 during the year ended December 31, 2018.

The following table reconciles weighted average diluted shares as reported on the Company’s Consolidated
Statements of Operations for the years ended December 31, 2020, 2019 and 2018, which are determined pursuant
to the treasury stock method, to the weighted average diluted shares used to calculate diluted (loss)/earnings per
share as disclosed in the table above:

Years Ended December 31,

2020

2019

2018

Reconciliation of Weighted Average Diluted Shares

(in thousands)

Weighted average diluted shares as disclosed on the

Consolidated Statements of Operations . . . . . . . . . . . . .

148,682(1) 151,823(1) 158,415

Less: Participating securities:

Weighted average shares of common stock issuable

upon conversion of the Preferred Shares
(Note 15)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Potentially dilutive restricted stock awards . . . . . . . .

Weighted average diluted shares used to calculate diluted

(loss)/earnings per share as disclosed in the table
above . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—
—

—
—

(10,709)
(416)

148,682(1) 151,823(1) 147,290

(1)

Excludes 15,122 and 15,002 participating securities for the years ended December 31, 2020 and 2019,
respectively, as the Company reported a net loss for those periods. Also excludes 6 and 152 potentially
dilutive common stock equivalents for the years ended December 31, 2020 and 2019, respectively, as the
Company reported a net loss for those periods (shares herein are reported in thousands).

F-41

24. Income Taxes

(Loss)/Income before Income Tax Expense—Domestic and Foreign

The U.S. and foreign components of (loss)/income before income tax expense for the years ended

December 31, 2020, 2019 and 2018 are as follows:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
U.S.
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (5,187)
(30,035)

$ 6,774
(6,653)

$43,677
7,362

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(35,222)

$

121

$51,039

Year Ended December 31,

2020

2019

2018

Income Tax Expense/(Benefit)—By Jurisdiction

The components of current and deferred income tax expense included in the Consolidated Statement of

Operations for years ended December 31, 2020, 2019 and 2018 are as follows:

Years Ended December 31,

2020

2019

2018

Current:

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State and local . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 3,670
832
(1,877)

$10,311
2,271
(1,687)

$15,805
3,202
1,482

$ 2,625

$10,895

$20,489

Deferred:

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State and local . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

60
13
(2,265)

$ (246)
(54)
(49)

$ (5,318)
(1,077)
312

$(2,192)

$ (349)

$ (6,083)

Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

433

$10,546

$14,406

Reconciliation of Statutory Federal Income Tax Rate to the Effective Income Tax Rate

A reconciliation of the statutory federal income tax expense and the Company’s total income tax expense is

as follows:

U.S. federal statutory income tax . . . . . . . . . . . . . . . . . . . .
Loss/(gain) on revaluation of deferred consideration(1) . . .
Decrease in unrecognized tax benefits, net
. . . . . . . . . . . .
Change in valuation allowance—Capital losses . . . . . . . .
Change in valuation allowance—Foreign net operating

losses (“NOLs”) and interest carryforwards . . . . . . . . .
Foreign operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation tax (windfalls)/shortfalls . . . . .
Change in tax-related indemnification assets, net
. . . . . . .
Non-taxable gain on sale—Canadian ETF business . . . . .
Non-deductible executive compensation . . . . . . . . . . . . . .

F-42

Years Ended December 31,

2020

2019

2018

$ (7,397)
11,929
(5,661)
4,448

$

25
2,378
(3,893)
7,555

$10,718
(2,570)
—
794

(2,018)
(3,342)
1,485
1,189
(740)
399

3,997
(3,561)
1,198
740
—
1,608

3,510
(1,041)
(543)
—
—
4

Blended state income tax rate, net of federal benefit . . . . .
Non-deductible acquisition and disposition-related

costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other differences, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Years Ended December 31,

2020

(171)

—
312

2019

237

—
262

2018

1,406

1,506
622

Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 433

$10,546

$14,406

(1)

The loss/(gain) on revaluation is not adjusted for income taxes as the obligation was assumed by a wholly-
owned subsidiary that is based in Jersey, a jurisdiction where the Company is subject to a zero percent tax
rate.

Income Tax Payments

A summary of income taxes paid by jurisdiction for the years ended December 31, 2020, 2019 & 2018 is as

follows:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Federal
State and local
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Years Ended December 31,

2020
$ 4,470
1,353
4,308
$10,131

2019
$ 6,990
1,818
1,252
$10,060

2018
$10,710
2,498
1,190
$14,398

Deferred Tax Assets (“DTAs”)

A summary of the components of the Company’s deferred tax assets at December 31, 2020 and 2019 is as

follows:

Deferred tax assets:

Capital losses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating lease liabilities . . . . . . . . . . . . . . . . . . . . . .
Accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest carryforwards . . . . . . . . . . . . . . . . . . . . . . . . .
NOLs—Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . .
Goodwill and intangible assets . . . . . . . . . . . . . . . . . .
NOLs—U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Outside basis differences . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax liabilities:

Right of use assets—operating leases . . . . . . . . . . . . .
Fixed assets and prepaid assets . . . . . . . . . . . . . . . . . .
Allocated equity component of convertible notes . . .
Foreign currency translation adjustment
. . . . . . . . . .
Unremitted earnings—International subsidiaries . . . .
Unrealized gains . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total deferred tax assets less deferred tax liabilities . . . . .
Less: Valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax assets, net . . . . . . . . . . . . . . . . . . . . . . . . . . . .

F-43

December 31,

2020

2019

$ 16,596
4,953
3,507
2,235
2,167
1,922
1,466
510
122
111
33,589

3,927
1,261
1,022
293
138
—
6,641
26,948
(18,885)
$ 8,063

$ 8,226
5,529
4,054
2,615
6,721
1,754
1,671
642
123
218
31,553

4,400
1,326
—
—
—
744
6,470
25,083
(17,685)
$ 7,398

Net Operating and Capital Losses—U.S.

The Company’s tax effected net operating losses (“NOLs”) at December 31, 2020 were $510, which expire
in 2024. The net operating loss carryforwards have been reduced by the impact of annual limitations described in
the Internal Revenue Code Section 382 that arose as a result of an ownership change.

The Company’s tax effected capital losses at December 31, 2020 and December 31, 2019 were $16,596 and

$8,226, respectively. The change in capital losses is due to the impairment recognized on the Company’s
financial interests in AdvisorEngine (Note 8) and a capital loss recognized upon sale of the Canadian ETF
business.

Net Operating Losses and Interest Carryforwards—Foreign

Certain of the Company’s European subsidiaries generated NOLs and interest carryforwards outside the
U.S. These tax effected NOLs and interest carryforwards were $4,402 and $9,336 at December 31, 2020 and
December 31, 2019, respectively. All of these amounts are carried forward indefinitely. The change in foreign
NOLs includes a reduction of $4,930 due to the sale of the Company’s Canadian ETF business, which occurred
on February 19, 2020 (Note 3).

Valuation Allowance

During the year ended December 31, 2020, the Company reduced the valuation allowance on its deferred
tax assets by $2,615 associated with interest carryforwards in the UK. The Company has determined that it is
more likely than not that these interest carryforwards will be utilized as the Company extinguished its term loan
on June 16, 2020 and is therefore no longer accumulating non-deductible interest carryforwards in the UK. The
Company also generates profits in that jurisdiction and unused amounts are carried forward indefinitely.

The Company’s remaining valuation allowance has been established on its capital losses, international net
operating losses and outside basis differences as it is more-likely-than-not that these deferred tax assets will not
be realized.

Coronavirus Aid, Relief, and Economic Security Act of 2020 (the “CARES Act”)

On March 27, 2020, the CARES Act was enacted in response to the COVID-19 pandemic which included

temporary changes to income and non-income based tax laws including: (i) the elimination of the 80% of taxable
income limitation by allowing corporate entities to fully utilize NOL carryforwards to offset taxable income in
2018, 2019 and 2020; (ii) allowing NOLs originating in 2018, 2019 and 2020 to be carried back five years;
(iii) increasing the net interest expense deduction limit to 50% of adjusted taxable income from 30% for tax years
beginning January 1, 2019 and 2020; and (iv) other related provisions. The CARES Act did not have a material
impact on the Company’s consolidated financial statements.

Uncertain Tax Positions

Tax positions are evaluated utilizing a two-step process. The Company first determines whether any of its
tax positions are more-likely-than-not to be sustained upon examination, based solely on the technical merits of
the position. Once it is determined that a position meets this recognition threshold, the position is measured as the
largest amount of benefit that is greater than 50% likely of being realized upon ultimate settlement.

F-44

In connection with the ETFS Acquisition, the Company accrued a liability for uncertain tax positions and
interest and penalties at the acquisition date. The table below sets forth the aggregate changes in the balance of
gross unrecognized tax benefits:

Unrecognized
Tax Benefits

Interest and
Penalties

Balance on January 1, 2019 . . . . . . . . . . . . . . . . . . . . . . . . . . .
Decrease—Lapse of statute of limitations . . . . . . . . . . . .
Increases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . .
Foreign currency translation(1)

Balance at December 31, 2019 . . . . . . . . . . . . . . . . . . . . . . . . .
Decrease—Lapse of statute of limitations . . . . . . . . . . . .
Increases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . .
Foreign currency translation(1)

Total

$34,876
(4,309)
416
1,118

$32,101
(5,981)
320
576

$28,101
(2,999)
—
896

$25,998
(4,620)
—
472

Balance at December 31, 2020 . . . . . . . . . . . . . . . . . . . . . . . . .

$27,016

$21,850

(1)

The gross unrecognized tax benefits were accrued in British pounds.

$ 6,775
(1,310)
416
222

$ 6,103
(1,361)
320
104

$ 5,166

The Company also recorded an offsetting indemnification asset provided by ETFS Capital as part of its
agreement to indemnify the Company for any potential claims, for which an amount is being held in escrow.
ETFS Capital has also agreed to provide additional collateral by maintaining a minimum working capital balance
up to a stipulated amount. The decreases resulting from the lapsing of the statute of limitations of $5,981 and
$4,309 for the years ended December 31, 2020 and 2019, respectively, were recorded as income tax benefits and
equal and offsetting amounts to reduce the indemnification assets were recorded in other gains and losses, net.

The gross unrecognized tax benefits and interest and penalties totaling $27,016 and $32,101 at

December 31, 2020 and December 31, 2019, respectively, are included in other non-current liabilities on the
Consolidated Balance Sheets. It is reasonably possible that the total amount of unrecognized tax benefits will
decrease by $5,055 (including interest and penalties of $1,539) in the next 12 months upon lapsing of the statute
of limitations.

At December 31, 2020 there were $27,016 of unrecognized tax benefits (including interest and penalties)

that, if recognized, would impact the effective tax rate. The recognition of any unrecognized tax benefits would
result in an equal and offsetting adjustment to the indemnification asset which would be recorded in income
before taxes due to the indemnity for any potential claims.

Income Tax Examinations

The Company is subject to U.S. federal income tax as well as income tax of multiple state, local and certain

foreign jurisdictions. The Company’s federal tax return and ManJer’s tax return (a Jersey-based subsidiary) for
the year ended December 31, 2016 is currently under review by the relevant tax authorities. The Company is
indemnified by ETFS Capital for any potential exposure associated with ManJer’s tax return under audit.

The Company is not currently under audit in any other income tax jurisdictions. As of December 31, 2020,
with few exceptions, the Company was no longer subject to income tax examinations by any taxing authority for
years before 2016.

Undistributed Earnings of Foreign Subsidiaries

ASC 740-30 Income Taxes provides guidance that US companies do not need to recognize tax effects on
foreign earnings that are indefinitely reinvested. The Company’s assertion has changed such that earnings of
foreign subsidiaries will be repatriated, resulting in the recognition of a deferred tax liability of $138 at
December 31, 2020.

F-45

25. Shares Repurchased

On April 24, 2019, the Company’s Board of Directors extended the term of the Company’s share repurchase
program for three years through April 27, 2022. Included under this program are purchases to offset future equity
grants made under the Company’s equity plans and purchases made in open market or privately negotiated
transactions. This authority may be exercised from time to time, subject to regulatory considerations. The timing
and actual number of shares repurchased will depend on a variety of factors including price, corporate and
regulatory requirements, market conditions and other corporate liquidity requirements and priorities. The
repurchase program may be suspended or terminated at any time without prior notice. Shares repurchased under
this program are returned to the status of authorized and unissued on the Company’s books and records.

During the years ended December 31, 2020, 2019 and 2018, the Company repurchased 8,234,324 shares,
370,428 shares and 334,953 shares of its common stock, respectively, under this program for an aggregate cost of
$31,197, $2,341 and $2,885, respectively. Shares repurchased under this program were returned to the status of
authorized and unissued on the Company’s books and records.

As of December 31, 2020, $52,191 remained under this program for future purchases.

26. Goodwill and Intangible Assets

Goodwill

The table below sets forth goodwill which is tested annually for impairment on November 30th:

Balance at January 1, 2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total

$85,856
—

Balance at December 31, 2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$85,856

Goodwill was tested for impairment on November 30, 2020. The impairment test was performed using a
market approach, whereby the market capitalization of the Company (a single reporting unit) was compared to its
carrying value. The market capitalization was derived from the Company’s publicly traded stock price plus a
reasonable control premium. The fair value of the reporting unit exceeded its carrying value and therefore no
impairment was recognized.

Goodwill arising from the ETFS Acquisition of $84,057 is not deductible for tax purposes as the acquisition

was structured as a stock acquisition occurring in the UK. The remainder of the goodwill is deductible for U.S.
tax purposes.

Intangible Assets (Indefinite-Lived)

The table below sets forth the Company’s intangible assets which are tested annually for impairment on

November 30th:

Advisory
Agreements
(ETFS)

Advisory
Agreements
(Questrade AUM)

Balance at January 1, 2020 . . . . . . . . . . . . . . . .
Decreases(1)
. . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency translation . . . . . . . . . . .

$601,247
—
—

Balance at December 31, 2020 . . . . . . . . . . . . .

$601,247

$ 2,047
(1,992)
(55)

$ —

Total

$603,294
(1,992)
(55)

$601,247

(1) Derecognized upon the sale of the Company’s Canadian ETF business (Note 3)

F-46

ETFS

In connection with the ETFS Acquisition which was completed on April 11, 2018 (Note 3), the Company
identified intangible assets valued at $601,247 related to the right to manage AUM through customary advisory
agreements. The intangible assets were determined to have indefinite useful lives and are not deductible for tax
purposes.

The Company performed its indefinite-lived intangible asset impairment test related to its ETFS customary

advisory agreements on November 30, 2020. The results of this analysis identified no indicators of impairment to
be recognized based upon a quantitative assessment (discounted cash flow analysis) which relied upon significant
unobservable inputs including projected revenue growth rates ranging from 3% to 11% (3.5% weighted average)
and a weighted average cost of capital of 9.0%.

27. Impairments

The following table summarizes impairments recognized by the Company:

Years Ended December 31,

2020

2019

2018

AdvisorEngine—Financial interests (Note 8) . . . . . . . . . .
GCC—Intangible asset . . . . . . . . . . . . . . . . . . . . . . . . . . . .
AdvisorEngine—Option . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thesys—Series Y Preferred (Note 10) . . . . . . . . . . . . . . . .
WisdomTree Japan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$19,672
—
—
3,080
—

$30,138
—
—
—
572

$ —
9,953
3,278
3,829
326

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$22,752

$30,710

$17,386

WisdomTree Continuous Commodity Index Fund (“GCC”)

During the fourth quarter of 2018, the Company performed its indefinite-lived intangible asset impairment

test related to its GCC customary advisory agreements using a quantitative approach. The fair value of the
intangible asset was derived from a discounted cash flow analysis which assumed projected revenue growth rates
of 0% to 5%. Consideration was also given to the historical performance of GCC against prior expectations. The
analysis resulted in the recognition of an impairment of $9,953. There is no value ascribed to this intangible asset
at December 31, 2020.

AdvisorEngine—Option

During the year ended December 31, 2018, the Company recognized an impairment of $3,278 upon the
expiration of an option to purchase the remaining equity interests in AdvisorEngine. The fair value of the option
was originally determined on December 29, 2017 using a Monte Carlo simulation which was predominantly
based on unobservable inputs and was therefore classified as Level 3. The enterprise value was derived from
unobservable inputs including a WACC of 27% and an option volatility of 40%. An increase in the WACC
would have reduced AdvisorEngine’s enterprise value, thereby reducing the fair value of the option, whereas an
increase in the option volatility would have increased the fair value of the option.

WisdomTree Japan

The Company recorded an impairment expense of $572 in connection with the termination of its Japan

office lease during the year ended December 31, 2019 and $326 on fixed assets of the Japan office during the
year ended December 31, 2018 in connection with the closure of WTJ.

F-47

28. Supplemental Financial Information—Quarterly Results (Unaudited)

Three Months Ended

Dec. 31

Sept. 30

June 30

Mar. 31

Dec. 31

Sept. 30

June 30 Mar. 31

2020

2020

2020

2020

2019

2019

2019

2019

$67,059 $64,640
$12,907 $14,744

$58,126
$11,797

$63,874
$15,634

$68,907 $67,718 $66,293 $65,485
$14,809 $16,131 $11,911 $10,683

Total revenues . . . . . . . . . . . .
Operating income . . . . . . . . . .
(Loss)/income before income

taxes . . . . . . . . . . . . . . . . . . ($11,297)
Net (loss)/income . . . . . . . . . . ($13,497)
(Loss)/earnings per

$1,138 ($14,054) ($11,009) ($22,355)
($8,638) ($25,880)
($270) ($13,250)

$8,635
$4,152

$6,066
$2,479

$7,775
$8,824

share—basic . . . . . . . . . . . .

($0.10)

($0.01)

($0.09)

($0.06)

($0.17)

$0.02

$0.01

$0.05

(Loss)/earnings per

share—diluted . . . . . . . . . . .

($0.10)

($0.01)

($0.09)

($0.06)

($0.17)

$0.02

$0.01

$0.05

Dividends per common

share . . . . . . . . . . . . . . . . . .

$0.03

$0.03

$0.03

$0.03

$0.03

$0.03

$0.03

$0.03

Unusual or Infrequent Items:
(Loss)/gain on revaluation of
deferred consideration
(Note 12) . . . . . . . . . . . . . . . ($22,385) ($8,870) ($23,358)

($2,208)

Impairments (Note 27) . . . . . .
Loss on extinguishment of

— ($3,080)

— ($19,672) ($30,138)

debt (Note 13) . . . . . . . . . . .

—

— ($2,387)

—

—

—

—

($5,354) ($6,306) ($4,037)

$4,404
— ($572)

—

—

29. Subsequent Events

The Company evaluated subsequent events through the date of issuance of the accompanying consolidated

financial statements. There were no events requiring disclosure.

F-48

Exhibit
Number

3.1

3.2

3.3

4.1

4.2

4.3

4.4

4.5

4.6

4.7

4.8

10.1

10.2

10.3

10.4

EXHIBIT INDEX

Description

Amended and Restated Certificate of Incorporation (incorporated by reference to Exhibit 3.1 of the
Registrant’s Registration Statement on Form 10, filed with the SEC on March 31, 2011)

Certificate of Designations of Series A Non-Voting Convertible Preferred Stock of the Registrant
(incorporated by reference to Exhibit 3.1 of the Registrant’s Current Report on Form 8-K filed with
the SEC on April 13, 2018)

Second Amended and Restated Bylaws (incorporated by reference to Exhibit 3.1 of the Registrant’s
Current Report on Form 8-K, filed with the SEC on February 26, 2019)

Specimen Common Stock Certificate (incorporated by reference to Exhibit 4.1 of the Registrant’s
Registration Statement on Form 10, filed with the SEC on March 31, 2011)

Amended and Restated Stockholders Agreement among the Registrant and certain investors dated
December 21, 2006 (incorporated by reference to Exhibit 4.2 of the Registrant’s Registration
Statement on Form 10, filed with the SEC on March 31, 2011)

Securities Purchase Agreement among the Registrant and certain investors dated December 21, 2006
(incorporated by reference to Exhibit 4.3 of the Registrant’s Registration Statement on Form 10,
filed with the SEC on March 31, 2011)

Securities Purchase Agreement among the Registrant and certain investors dated October 15, 2009
(incorporated by reference to Exhibit 4.4 of the Registrant’s Registration Statement on Form 10,
filed with the SEC on March 31, 2011)

Third Amended and Restated Registration Rights Agreement dated October 15, 2009 (incorporated
by reference to Exhibit 4.5 of the Registrant’s Registration Statement on Form 10, filed with the
SEC on March 31, 2011)

Investor Rights Agreement, dated April 11, 2018, between the Registrant and ETFS Capital
(incorporated by reference to Exhibit 4.1 of the Registrant’s Current Report on Form 8-K filed with
the SEC on April 13, 2018).

Indenture, dated as of June 16, 2020, by and between the Registrant and U.S. Bank National
Association, as Trustee (incorporated by reference to Exhibit 4.1 of the Registrant’s Current Report
on Form 8-K filed with the SEC on June 17, 2020).

Form of Global Note, representing the Registrant’s 4.25% Convertible Senior Notes due 2023
(included as Exhibit A to the Indenture filed as Exhibit 4.1 of the Registrant’s Current Report on
Form 8-K filed with the SEC on June 17, 2020).

Share Sale Agreement among the Registrant, WisdomTree International and ETFS Capital dated
November 13, 2017 (incorporated by reference to Exhibit 4.6 of the Registrant’s Annual Report on
Form 10-K filed with the SEC on March 1, 2018)

Waiver and Variation Agreement, dated April 11, 2018, by and among the Registrant, WisdomTree
International and ETFS Capital (incorporated by reference to Exhibit 10.2 of the Registrant’s
Current Report on Form 8-K filed with the SEC on April 13, 2018)

Representative Form of Advisory Agreement between WisdomTree Asset Management, Inc. and
WisdomTree Trust (incorporated by reference to Exhibit 10.1 of the Registrant’s Registration
Statement on Form 10, filed with the SEC on March 31, 2011)

Amended and Restated License Agreement between the Registrant and WisdomTree Trust dated
March 1, 2012 (incorporated by reference to Exhibit 10.2 of the Registrant’s Quarterly Report on
Form 10-Q filed with the SEC on May 14, 2012)

Exhibit
Number

10.5

10.6

10.7

10.8

10.9

10.10

10.11

10.12

Description

WisdomTree Investments, Inc. 2005 Performance Equity Plan (incorporated by reference to
Exhibit 10.9 of the Registrant’s Registration Statement on Form 10, filed with the SEC on March 31,
2011)

Amendment to WisdomTree Investments, Inc. 2005 Performance Equity Plan approved by
stockholders on August 20, 2007 (incorporated by reference to Exhibit 10.10 of the Registrant’s
Registration Statement on Form 10, filed with the SEC on March 31, 2011)

Amendment to WisdomTree Investments, Inc. 2005 Performance Equity Plan approved by
stockholders on August 23, 2010 (incorporated by reference to Exhibit 10.11 of the Registrant’s
Registration Statement on Form 10, filed with the SEC on March 31, 2011)

Form of Stock Option Agreement for Executive Officers (incorporated by reference to Exhibit 10.14
of the Registrant’s Registration Statement on Form 10, filed with the SEC on March 31, 2011)

Form of Proprietary Rights and Confidentiality Agreement (incorporated by reference to Exhibit
10.34 of the Registrant’s Registration Statement on Form 10, filed with the SEC on March 31, 2011)

Form of Indemnification Agreement for Officers and Directors (incorporated by reference to Exhibit
10.35 of the Registrant’s Amendment to Registration Statement on Form 10, filed with the SEC on
May 26, 2011)

WisdomTree Investments, Inc. 2016 Equity Plan (incorporated by reference to Exhibit 10.1 of the
Registrant’s Quarterly Report on Form 10-Q filed with the SEC on August 9, 2016)

Form of Employment Agreement for Executive Officers dated December 22, 2016 (incorporated by
reference to Exhibit 10.1 of the Registrant’s Current Report on Form 8-K filed with the SEC on
December 23, 2016)

10.13(a) Appendix A to Employment Agreement between the Registrant and Jonathan Steinberg, dated

December 22, 2016 (incorporated by reference to Exhibit 10.1(A) of the Registrant’s Current Report
on Form 8-K filed with the SEC on December 23, 2016)

10.13(b) Appendix A to Employment Agreement between the Registrant and Amit Muni, dated December 22,

2016 (incorporated by reference to Exhibit 10.1(D) of the Registrant’s Current Report on Form 8-K
filed with the SEC on December 23, 2016)

10.13(c) Appendix A to Employment Agreement between the Registrant and Peter M. Ziemba, dated

December 22, 2016 (incorporated by reference to Exhibit 10.1(E) of the Registrant’s Current Report
on Form 8-K filed with the SEC on December 23, 2016)

10.14

10.15

10.16

10.17

10.18

Form of Amendment, dated May 5, 2017, to Form of Employment Agreement for Executive
Officers, dated December 22, 2016 (incorporated by reference to Exhibit 10.1 of the Registrant’s
Quarterly Report on Form 10-Q filed with the SEC on May 8, 2017)

Form of Restricted Stock Agreement for Executive Officers (incorporated by reference to Exhibit
10.15 of the Registrant’s Annual Report on Form 10-K filed with the SEC on March 1, 2019)

Form of Restricted Stock Agreement for Non-Employee Directors (incorporated by reference to
Exhibit 10.17 of the Registrant’s Annual Report on Form 10-K filed with the SEC on March 1,
2017)

Employment Agreement between the Registrant and R. Jarrett Lilien, dated November 27, 2017
(incorporated by reference to Exhibit 10.19 of the Registrant’s Annual Report on Form 10-K filed
with the SEC on March 1, 2018)

Form of Performance-Based Restricted Stock Unit Award Agreement for Executive Officers
applicable to grants prior to January 1, 2021 (incorporated by reference to Exhibit 10.22 of
Amendment No. 1 to the Registrant’s Annual Report on Form 10-K on Form 10-K/A filed with the
SEC on April 30, 2019)

Exhibit
Number

10.19

10.20

21.1

23.1

31.1

31.2

31.3

32.1

101

Description

Separation Agreement between the Registrant and David Abner, dated August 27, 2019
(incorporated by reference to Exhibit 10.1 of the Registrant’s Current Report on Form 8-K filed with
the SEC on August 29, 2019)

Employment Agreement between the Registrant and Marci Frankenthaler, dated November 5, 2020
(incorporated by reference to Exhibit 10.1 of the Registrant’s Quarterly Report on Form 10-Q filed
with the SEC on November 6, 2020)

Subsidiaries of the Registrant (filed herewith)

Consent of Ernst & Young LLP, independent registered public accounting firm (filed herewith)

Rule 13a-14(a) / 15d—14(a) Certification (filed herewith)

Rule 13a-14(a) / 15d—14(a) Certification (filed herewith)

Rule 13a-14(a) / 15d—14(a) Certification (filed herewith)

Certification pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002 (furnished herewith)

Financial Statements from the Annual Report on Form 10-K of the Company are attached to this
report, formatted in XBRL pursuant to Rule 405 of Regulation S-T: (i) Consolidated Balance Sheets
at December 31, 2020 and December 31, 2019; (ii) Consolidated Statements of Operations for the
years ended December 31, 2020, December 31, 2019 and December 31, 2018; (iii) Consolidated
Statements of Comprehensive (Loss)/Income for the years ended December 31, 2020, December 31,
2019 and December 31, 2018; (iv) Consolidated Statements of Changes in Stockholders’ Equity for
the years ended December 31, 2020, December 31, 2019 and December 31, 2018; (v) Consolidated
Statements of Cash Flows for the years ended December 31, 2020, December 31, 2019 and
December 31, 2018 and (vi) Notes to the Consolidated Financial Statements.

101.SCH Inline XBRL Taxonomy Extension Schema Document

101.CAL Inline XBRL Taxonomy Extension Calculation Linkbase Document

101.DEF Inline XBRL Taxonomy Extension Definition Linkbase Document

101.LAB Inline XBRL Taxonomy Extension Labels Linkbase Document

101.PRE Inline XBRL Taxonomy Extension Presentation Linkbase Document

104 (1)

Cover Page Interactive Data File (formatted as inline XBRL with applicable taxonomy extension
information contained in Exhibits 101.*)

This 2020 Annual Report on Form 10-K is being mailed in connection with WisdomTree’s 2021 Annual
Meeting of Stockholders. You may also review this document and all exhibits on our website
(http://ir.wisdomtree.com). We will provide printed copies of exhibits to the Annual Report on Form 10-K,
but will charge a reasonable fee per page to any requesting stockholder. Send that request in writing to
WisdomTree Investments, Inc., 245 Park Avenue, 35th Floor, New York, NY 10167, Attention: Marci
Frankenthaler, Corporate Secretary, or by email to mfrankenthaler@wisdomtree.com. The request must
include a representation by the stockholder that as of April 23, 2021, the record date, the stockholder was
entitled to vote at the Annual Meeting.

Pursuant to the requirements of the Section 13 or 15(d) Securities Exchange Act of 1934, the Registrant has

duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

SIGNATURES

February 19, 2021

WISDOMTREE INVESTMENTS, INC.

By:

/s/ JONATHAN STEINBERG
Jonathan Steinberg
Chief Executive Officer and Director

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by

the following persons on behalf of the registrant and in the capacities indicated below on the 19th day of
February, 2021.

Signature

Title

/s/ JONATHAN STEINBERG
Jonathan Steinberg

/s/ AMIT MUNI
Amit Muni

/s/ BRYAN EDMISTON
Bryan Edmiston

/s/ FRANK SALERNO
Frank Salerno

/s/ ANTHONY BOSSONE
Anthony Bossone

Smita Conjeevaram

/s/ SUSAN COSGROVE
Susan Cosgrove

/s/ BRUCE LAVINE
Bruce Lavine

/s/ WIN NEUGER
Win Neuger

Chief Executive Officer and Director
(Principal Executive Officer)

Chief Financial Officer
(Principal Financial Officer)

Chief Accounting Officer
(Principal Accounting Officer)

Non-Executive Chairman of the Board

Director

Director

Director

Director

Director

Exhibit 21.1

Name of Subsidiary

Jurisdiction of Incorporation

Subsidiaries of the Registrant

WisdomTree Asset Management, Inc.
WisdomTree International Group, Inc.
WisdomTree International Holdings Ltd
WisdomTree Europe Holdings Limited
Electra Target HoldCo Limited
WisdomTree Holdings (Jersey) Limited
WisdomTree Management Limited
WisdomTree Management Jersey Limited
WisdomTree Multi Asset Management Limited
WisdomTree UK Limited
WisdomTree Europe Ltd.
WisdomTree Ireland Limited
WisdomTree Commodity Services, LLC
WisdomTree Metal Securities Limited
WisdomTree Commodity Securities Limited
WisdomTree Oil Securities Limited
WisdomTree Hedged Commodity Securities Limited
WisdomTree Foreign Exchange Limited
WisdomTree Hedged Metal Securities Limited
WisdomTree Issuer X Limited
Gold Bullion Securities Limited

Delaware
Delaware
United Kingdom
Jersey
Jersey
Jersey
Ireland
Jersey
Jersey
United Kingdom
United Kingdom
Ireland
Delaware
Jersey
Jersey
Jersey
Jersey
Jersey
Jersey
Jersey
Jersey

Consent of Independent Registered Public Accounting Firm

We consent to the incorporation by reference in the Registration Statements on Form S-8 (No. 333-176652 and
No. 333-212128) pertaining to the equity plans of WisdomTree Investments, Inc. filed with the Securities and
Exchange Commission on September 2, 2011 and June 20, 2016 of our reports dated February 19, 2021, with
respect to the consolidated financial statements of WisdomTree Investments, Inc. and Subsidiaries and the
effectiveness of internal control over financial reporting of WisdomTree Investments, Inc. and Subsidiaries
included in this Annual Report (Form 10-K) for the year ended December 31, 2020.

Exhibit 23.1

/s/ Ernst & Young LLP

New York, New York
February 19, 2021

Certification

Exhibit 31.1

I, Jonathan Steinberg, certify that:

1.

I have reviewed this annual report on Form 10-K of WisdomTree Investments, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state
a material fact necessary to make the statements made, in light of the circumstances under which such
statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report,

fairly present in all material respects the financial condition, results of operations and cash flows of the
registrant as of, and for, the periods presented in this report;

4.

The registrant’s other certifying officers and I are responsible for establishing and maintaining disclosure
controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal controls
over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and
have:

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to

be designed under our supervision, to ensure that material information relating to the registrant,
including its consolidated subsidiaries, is made known to us by others within those entities, particularly
during the period in which this report is being prepared;

b) Designed such internal control over financial reporting, or caused such internal control over financial

reporting to be designed under our supervision, to provide reasonable assurance regarding the
reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles;

c)

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this
report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end
of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the registrant’s internal control over financial reporting that

occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the
case of an annual report) that has materially affected, or is reasonably likely to materially affect, the
registrant’s internal control over financial reporting; and

5.

The registrant’s other certifying officers and I have disclosed, based on our most recent evaluation of
internal control over financial reporting, to the registrant’s auditors and the audit committee of the
registrant’s board of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over
financial reporting which are reasonably likely to adversely affect the registrant’s ability to record,
process, summarize and report financial information; and

b) Any fraud, whether or not material, that involves management or other employees who have a

significant role in the registrant’s internal control over financial reporting.

By:

/s/ Jonathan Steinberg

Jonathan Steinberg
Chief Executive Officer
(Principal Executive Officer)

Date: February 19, 2021

Certification

Exhibit 31.2

I, Amit Muni, certify that:

1.

I have reviewed this annual report on Form 10-K of WisdomTree Investments, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state
a material fact necessary to make the statements made, in light of the circumstances under which such
statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report,

fairly present in all material respects the financial condition, results of operations and cash flows of the
registrant as of, and for, the periods presented in this report;

4.

The registrant’s other certifying officers and I are responsible for establishing and maintaining disclosure
controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal controls
over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and
have:

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to

be designed under our supervision, to ensure that material information relating to the registrant,
including its consolidated subsidiaries, is made known to us by others within those entities, particularly
during the period in which this report is being prepared;

b) Designed such internal control over financial reporting, or caused such internal control over financial

reporting to be designed under our supervision, to provide reasonable assurance regarding the
reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles;

c)

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this
report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end
of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the registrant’s internal control over financial reporting that

occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the
case of an annual report) that has materially affected, or is reasonably likely to materially affect, the
registrant’s internal control over financial reporting; and

5.

The registrant’s other certifying officers and I have disclosed, based on our most recent evaluation of
internal control over financial reporting, to the registrant’s auditors and the audit committee of the
registrant’s board of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over
financial reporting which are reasonably likely to adversely affect the registrant’s ability to record,
process, summarize and report financial information; and

b) Any fraud, whether or not material, that involves management or other employees who have a

significant role in the registrant’s internal control over financial reporting.

By:

/s/ Amit Muni

Amit Muni
Chief Financial Officer
(Principal Financial Officer)

Date: February 19, 2021

Certification

Exhibit 31.3

I, Bryan Edmiston, certify that:

1.

I have reviewed this annual report on Form 10-K of WisdomTree Investments, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state
a material fact necessary to make the statements made, in light of the circumstances under which such
statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report,

fairly present in all material respects the financial condition, results of operations and cash flows of the
registrant as of, and for, the periods presented in this report;

4.

The registrant’s other certifying officers and I are responsible for establishing and maintaining disclosure
controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal controls
over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and
have:

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to

be designed under our supervision, to ensure that material information relating to the registrant,
including its consolidated subsidiaries, is made known to us by others within those entities, particularly
during the period in which this report is being prepared;

b) Designed such internal control over financial reporting, or caused such internal control over financial

reporting to be designed under our supervision, to provide reasonable assurance regarding the
reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles;

c)

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this
report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end
of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the registrant’s internal control over financial reporting that

occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the
case of an annual report) that has materially affected, or is reasonably likely to materially affect, the
registrant’s internal control over financial reporting; and

5.

The registrant’s other certifying officers and I have disclosed, based on our most recent evaluation of
internal control over financial reporting, to the registrant’s auditors and the audit committee of the
registrant’s board of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over
financial reporting which are reasonably likely to adversely affect the registrant’s ability to record,
process, summarize and report financial information; and

b) Any fraud, whether or not material, that involves management or other employees who have a

significant role in the registrant’s internal control over financial reporting.

By:

/s/ Bryan Edmiston

Bryan Edmiston
Chief Accounting Officer
(Principal Accounting Officer)

Date: February 19, 2021

CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 32.1

In connection with the Annual Report of WisdomTree Investments, Inc. (the “Company”) on Form 10-K for

the period ended December 31, 2020 as filed with the Securities and Exchange Commission (the “SEC”) on the
date hereof (the “Report”), we, Jonathan Steinberg, Chief Executive Officer of the Company, Amit Muni, Chief
Financial Officer of the Company, and Bryan Edmiston, Chief Accounting Officer of the Company, certify,
pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, to
our knowledge, that:

(1) The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of

1934, as amended; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and

results of operations of the Company.

This certification is being furnished and not filed, and shall not be incorporated into any documents for any

purpose, under the Securities Exchange Act of 1934, as amended. A signed original of this written statement
require by Section 906 has been provided to the Company and will be retained by the Company and furnished to
the SEC or its staff upon request.

By: /s/ Jonathan Steinberg
Jonathan Steinberg
Chief Executive Officer
(Principal Executive Officer)

By: /s/ Amit Muni
Amit Muni
Chief Financial Officer
(Principal Financial Officer)

By: /s/ Bryan Edmiston
Bryan Edmiston
Chief Accounting Officer
(Principal Accounting Officer)

February 19, 2021